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sequence | sentence
stringlengths 301
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] | Em uma imersão nos contrastes do Vale do Jequitinhonha, o roteiro "Do Barro à Arte" mostra o capital social da região no norte de Minas Gerais, berço de forte tradição de artesanato em cerâmica. Tido como celeiro artístico do estado, a pobreza gerada pela seca e pela falta de empregos convive com rica cultura, chamando atenção, inclusive, para roteiros quilombolas. O mergulho na arte e história do local está marcado para sair no domingo (23), de Belo Horizonte, com a primeira parada em Diamantina, local de grande importância durante do o Ciclo do Ouro. O roteiro inclui ainda oficinas de modelagem em cerâmica em Campo Alegre e pintura das peças modeladas em Campo Buriti, tudo feito junto com as artesãs locais. O pacote conta com acomodação, refeições caseiras e tradicionais no Vale do Jequitinhonha, curadora de arte acompanhando o grupo, oficinas e workshops, entre outras coisas –até aquelas que o dinheiro não compra. Para mais informações, acesse o site da Vivejar, negócio social cofundado Marianne Costa, que também está por trás da Raízes Desenvolvimento Sustentável, finalista do Prêmio Empreendedor Social 2012, e integra a Rede Folha de Empreendedores Socioambientais. Rota dos Quilombos | empreendedorsocial |
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] | O Prêmio Brasil-Alemanha de Start-ups está com inscrições abertas para iniciativas que atuem em diferentes áreas, que se dividem em nove temas. Podem participar negócios iniciantes do Brasil ou da Alemanha que tenham adesão às categorias: Alemanha; Agricultura Digital; B2Bank; Cidades do Futuro; Conectividade; Eletromobilidade; Excelência Industrial; Governo Digital; Inteligência Artificial. Criado para identificar e qualificar start-ups de acordo com a demanda dos patrocinadores e apoiadores, o reconhecimento integra a iniciativa Startups Connected - Conectando Desafios a Soluções Inovadoras, que inclui um programa de aceleração e associação num hub exclusivo. As inscrições vão até 4 de agosto e podem ser feitas pelo site. A cerimônia de premiação será em 28 de setembro e o programa de aceleração começa em outubro. | empreendedorsocial |
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] | Segundo estudo da Universidade Stanford, o EduqMais –produto da MGov para engajamento dos pais na educação dos filhos– é cinco vezes mais efetivo que qualquer outra solução para melhorar o desempenho dos alunos de escolas públicas já avaliada de forma rigorosa no Brasil. A divulgação desses resultados gerou uma enxurrada de pedidos para explicarmos o que estava por trás desse enorme sucesso do dia para a noite. As reações entusiasmadas nos fizeram lembrar da frase clássica de Sam Walton, fundador do Wal-Mart: "Como quase todos os casos de sucesso do dia para a noite, foram cerca de 20 anos de preparação". No caso do EduqMais, foram dois anos intensos de saltos de fé e hipóteses que levariam meses até serem validadas. Compartilhamos neste artigo algumas cenas dos bastidores desses esforços que os números impressionantes do impacto do produto não revelam por si só. A história começa com o edital lançado pela Fundação Lemann, em parceria com a Omydiar, em abril de 2015, que buscava uma solução para engajar os pais na educação de seus filhos nas escolas públicas brasileiras. Quando decidimos que seria uma oportunidade de ouro para a MGov, nos baseamos em três hipóteses para criar nossa solução: A hipótese 1 não era óbvia. De todas as empresas que participaram do edital, apenas a MGov não desenvolveu um aplicativo móvel. Acreditamos no SMS porque 93,4% dos domicílios brasileiros possuem telefone celular, mas 55% não estão conectados sistematicamente. Além disso, muitos dos que possuem acesso regular à internet utilizam apenas WhatsApp e Facebook, ferramentas oferecidas sem custo mesmo para aqueles que não têm crédito no pré-pago pela maioria das operadoras. Aliás, cerca de 70% das linhas são pré-pagas no Brasil, país com a telefonia mais cara do mundo. Havia ainda outros desafios. Naquele ano, tínhamos poucos estudos sobre a efetividade das mensagens de texto para produzir engajamento de pais. Para completar, talvez muitas das famílias mais pobres, público-alvo do produto, não dominassem suficientemente a leitura para que o SMS pudesse entregar o impacto esperado. A hipótese 2 tampouco era a mais natural. Diversos estudos desde 2012 mostram o enorme impacto de comunicar aos pais sobre faltas, comportamento e desempenho dos alunos, porém nenhum estudo sugeria que simplesmente enviar pequenas pílulas semanais e chamar a atenção dos pais para essas dimensões seria suficiente. Apostamos na segunda abordagem porque praticamente nenhuma rede de ensino nacional tem sistemas de informação que pudessem servir de base para comunicar essas variáveis em tempo real. Poderíamos obrigar professores a preencher esses dados diariamente numa plataforma –mas isso geraria retrabalho, criando um gargalo adicional para que o produto provocasse o impacto esperado. A hipótese 3 também era desafiadora, pois à época, a MGov ainda não tinha nenhum produto. Dessa forma, não era claro como seria possível atender 40 milhões de famílias de maneira escalável, sem que fosse necessário ampliar o time para dar suporte aos usuários e com custos decrescentes para que a solução pudesse ser ampliada para a rede toda. Apostamos, então, na adoção de novas tecnologias –de chatbots para atendimento até integração com WhatsApp e Facebook para os usuários que têm acesso a esses meios. Assim, seria possível tornar o produto escalável e replicável, ainda que não soubéssemos como nem quando isso aconteceria. Felizmente, a Fundação Lemann acreditou nessas hipóteses quando escolheu a MGov para implementar a solução. Entendemos que tenha sido uma aposta na nossa capacidade de chegar àqueles que mais precisam, apesar das dúvidas sobre as três hipóteses acima. Ainda bem que a fundação, no esforço de resolver os problemas mais urgentes do Brasil, decidiu dividir o risco com o empreendedor. O sucesso desse impacto é compartilhado com eles, que adotaram uma postura que fundos e investidores de impacto muitas vezes não querem tomar: apostar em modelos ainda não validados, que desafiam o senso comum, e que até por isso teriam grande dificuldade de ganhar mercado de outra forma. A Secretaria de Educação do Estado de São Paulo também acreditou nessas hipóteses quando permitiu que a MGov realizasse, em parceria com Itaú BBA e Stanford, um experimento nas escolas da rede, com grupos de tratamento e controle, seguindo o padrão-ouro científico. É verdade que esse tipo de abertura para experimentação e política baseada em evidência é uma grande exceção no Brasil, porém, a postura do órgão deveria ser um modelo. A iniciativa apenas seria considerada uma potencial política pública após ter seu impacto validado na rede, bem como resolvido de forma satisfatória as questões de custo e escalabilidade. Quem também acreditou nessas hipóteses foi o nosso time. Passamos de três sócios trabalhando meio período, em 2015, a 22 colaboradores em tempo integral, em 2017. Todos motivados a contribuir com uma startup que nadou contra a maré dos aplicativos para produzir soluções concretas para problemas reais. Dois anos depois, a hipótese 1 já foi validada: no estudo apoiado pelo Itaú BBA e conduzido pela Stanford com 20 mil pais da rede pública de São Paulo, o SMS foi capaz de produzir impacto em faltas, notas e aprovação, com retorno projetado de 0,4 ponto no Ideb. Esse resultado teria sido suficiente para que a rede pública paulista tivesse batido a meta estipulada para os anos finais do Ensino Fundamental em 2015. A hipótese 2 também já foi validada: nesse mesmo estudo, descobrimos que ao menos 80% desse impacto vem de simplesmente chamar a atenção dos pais para o comportamento dos filhos na escola. Comunicar aos pais faltas, atrasos e entrega de tarefas tem contribuição adicional muito pequena. A hipótese 3 está em validação: começamos 2017 com 160 mil pais participantes do EduqMais, com chatbots para atendimento e desenvolvendo integração com Facebook. Queremos chegar a um milhão de usuários até o fim do ano. Para isso, dependemos de gestores públicos, fundações e institutos –além da Lemann, já trabalhamos com Instituto Votorantim e Instituto Natura e passaremos a atuar no programa Juntos, iniciativa da Comunitas– e empresas envolvidas em ações de responsabilidade social corporativo, como a Livo, que já é parceira. Ainda que a terceira hipótese siga sendo validada no dia a dia, já não se trata mais de um salto de fé. Dito isso, seguimos precisando de muito esforço nos bastidores para que a solução educacional mais custo-efetiva já avaliada no país possa chegar a todos os alunos das escolas públicas brasileiras. GUILHERME LICHAND é presidente do Conselho da MGov, professor de Economia do Bem-Estar e Desenvolvimento Infantil da Universidade de Zurique e doutor em Economia Política e Governo pela Universidade Harvard. RAFAEL VIVOLO é diretor executivo da MGov, MBA em Gestão Empresarial pela FIA e vencedor do Prêmio Itaú-Trip Transformadores em 2012 | empreendedorsocial |
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] | Potência mundial do agronegócio, o Brasil pode ser um viveiro de tecnologias e de modelos agroecológicos, que tornem economicamente viável a produção orgânica de alimentos e fibras no país. Essa é uma das principais conclusões de especialistas, produtores rurais e empreendedores sociais no "Diálogos Transformadores", que na terça-feira (27)debateu o tema "Nova Agricultura: Uma Produção Sustentável de Alimentos e Fibras". O encontro foi realizado pela Folha, em parceria com a Ashoka. "Tivemos décadas de muito investimento na pesquisa dentro da lógica da Revolução Verde", afirmou Rogério Pereira Dias, coordenador de agroecologia e produção orgânica do Ministério da Agricultura, referindo-se ao processo de modernização agrícola destinado a aumentar a produtividade das colheitas com maquinários, transgênicos e insumos químicos. "Se tivermos o mesmo valor e empenho colocado para desenvolver tecnologia no campo na visão da agricultura orgânica, de base agroecológica, podemos dar saltos enormes." Segundo dados atualizados da pasta, a área de produção de orgânicos no Brasil é de 1,1 milhão de hectares, quase o dobro do que havia em 2013. Esses avanços já são realidade na Fazenda da Toca, em Itirapina, interior de São Paulo. Com 2,3 mil hectares, o local se tornou referência no cultivo de alimentos orgânicos em larga escala. "Acredito que dá para alimentar o mundo com orgânico", afirmou Pedro Paulo Diniz, fundador da Fazenda da Toca. O filho de Abílio Diniz, grande nome do varejo, assumiu a propriedade da família em 2007 e substituiu a agricultura convencional. "Neste ano, plantamos 350 hectares de milho e colhemos 9,8 toneladas por hectare, uma média igual a do plantio convencional", comparou. Eficiência alcançada com o uso de sistemas agroflorestais, que combinam culturas agrícolas com espécies arbóreas. Esses modelos geram os próprios insumos, o que viabiliza o cultivo orgânico em escala, já que os fertilizantes naturais ainda são caros. Baseados nos ciclos e recursos da natureza, eles minimizam a degradação do solo, melhoram a produção e ajudam a regenerar a biodiversidade, trazendo rentabilidade ao campo. Segundo Laércio Meirelles, da ONG Centro Ecológico, o alto custo pode inviabilizar a agricultura tradicional nas próximas décadas, que viu o valor da produção da soja aumentar 207%. "O que fazer com o nitrogênio, o fósforo e o potássio importados? A experiência que acumulamos aponta para soluções." "Não vejo como produzir 2 bilhões de toneladas de alimentos por ano no mundo somente com orgânico", contrapôs Arlindo de Azevedo Moura, presidente da Abrapa (Associação Brasileira dos Produtores de Algodão) e da Terra Santa, grande produtora de soja, milho e algodão. Para ele, não haveria terra suficiente, já que, de modo geral, a cultura orgânica ainda é menos produtiva. Diniz argumentou com o exemplo da plantação de cana da família Balbo, maiores produtores orgânicos do país. De acordo com o empresário, a produção de lá é 40% maior no modelo orgânico. "Não é de hoje para amanhã. [É preciso] trabalhar numa transição para que o grande agronegócio, ao invés de destruir, crie vida", disse o fundador da Fazenda da Toca. "Quando se investe no desenvolvimento de sistemas agroecólogicos, isso serve tanto para o pequeno quanto para o grande [agricultor]." ALGODÃO Moura relativizou o status brasileiro de campeão no uso de agrotóxicos. "Não acho justo porque produzimos mais alimentos do que outros países." O empresário disse que, para cada dólar gasto com químicos, o país produz 142 kg de produtos, mais que o dobro da Europa. Na questão do algodão, o presidente da Abrapa salientou ainda que 71% dos produtores brasileiros são certificados pelo BCI (Iniciativa por um Algodão Melhor, na sigla em inglês, que analisa questões ambientais, sociais e econômicas), mas não são necessariamente orgânicos. Apesar de o Brasil ser hoje o quinto maior produtor mundial de algodão, o volume desse produto orgânico ainda é irrisório. Segundo os dados da Conab (Companhia Nacional de Abastecimento), o país produziu 1,2 milhão de toneladas de plumas em 2016. No mesmo ano, o relatório da ONG Textile Exchange aponta que 22 toneladas foram de fibras orgânicas. Para Silvio Moraes, representante para a América Latina da organização, o aumento da produção do orgânico está relacionado a mais investimentos em assistência técnica aos pequenos agricultores. "Não vai acontecer numa escala de propriedades maiores, mas num maior número de propriedades." O Instituto C&A também tem atuado no fomento da produção de algodão orgânico. "Trabalhamos com parcerias e investindo em projetos de capacitação técnica dos agricultores", disse Giuliana Ortega, diretora executiva do instituto, que apoia o "Diálogos Transformadores". Os especialistas também destacaram o papel do consumidor. "Não compre, não cozinhe, não coma e não sirva o que você não colocaria dentro de você", disse o chef Alex Atala, fundador do Instituto Atá, que atua para fortalecer a cadeia do alimento. "Diálogos Transformadores Nova Agricultura: Uma Produção Sustentável de Alimentos e Fibras" teve apoio do Instituto C&A | empreendedorsocial |
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] | Em uma realidade em que distâncias se medem por horas de barco, a iniciativa Água+Acesso reúne uma multinacional e organizações sociais para recolher boas ideias que levem água para comunidades da região Norte onde, contraditoriamente, o bem para consumo humano é escasso. No edital, o primeiro na plataforma Movimento Coletivo, R$ 600 mil serão destinados a soluções para os nove desafios elaborados –que vão desde energia para bombeamento até alta concentração de ferro e manganês. Os projetos devem melhorar acesso a água, tanto no Norte como no Nordeste do país. Os principais entraves incluem criação de tecnologias mais baratas para perfuração de poços, tratamento de água e geração de energia com fontes renováveis, explica Pedro Massa, diretor de Valor Compartilhado da Coca-Cola, empresa que encabeça a aliança. Para identificá-los, a multinacional fez um mapeamento dessas áreas, onde 35 milhões de pessoas não têm acesso à água, junto com organizações sociais que já trabalham nas regiões Norte e Nordeste. Uma dessas instituições é o Projeto Saúde e Alegria, fundado em 1985 pelo médico Eugênio Scannavino Neto para estimular a cidadania e apoiar o desenvolvimento comunitário sustentável na Amazônia paraense. "Trabalhamos com água há muitos anos. A primeira cisterna foi instalada há 25 anos", conta Davide Pompermaier, coordenador da área que cuida do acesso à água. "Levamos água e infraestrutura a unidades de conservação e comunidades ribeirinhas isoladas, onde o poder público não chega." Por esse conhecimento, o Saúde e Alegria integra a força-tarefa como uma das organizações que farão o meio de campo entre as soluções propostas e as comunidades locais. PARCERIA A aliança que gerencia o programa inclui, ainda, Instituto Coca-Cola Brasil, Banco do Nordeste, WTT (World Transforming Technologies), Fundação Avina, Fundação Amazonas Sustentável, SISAR e Instituto Trata Brasil. A ideia de unir as forças, segundo Rodrigo Brito, coordenador do programa no Instituto Coca-Cola Brasil e integrante da Rede Folha de Empreendedores Socioambientais, vem da grandeza do desafio de solucionar o acesso à água potável. "50% das soluções para o acesso à água na América Latina fracassam e viram elefantes brancos", diz. "Decidimos nos unir a quem já faz bem e há muito tempo." Ideia que vai ao encontro do que afirma Pedro Massa. "Não vai ser a iniciativa de uma ou outra empresa que vai solucionar. O que vai resolver é uma aliança." O programa, inicialmente direcionado às regiões Norte e Nordeste pela alta demanda, deve ser expandido, segundo o diretor da Coca-Cola. "Vamos investir em soluções mais propositivas para implementar no campo, nos territórios de atuação dos parceiros", explica. "Depois de testadas, vamos escalando para outros territórios." Para Brito, outro ponto importante da iniciativa é a sua sustentabilidade. "O programa deve oferecer um menu de soluções em modelos autossustentáveis para as comunidades", afirma. "A perspectiva é que essa aliança, daqui a cinco, dez anos, não dependa da Coca-Cola." As inscrições de projetos no edital Água+Acesso podem ser feitas pelo site até 7 de julho. As iniciativas selecionadas serão anunciadas em 4 de agosto, e a implementação dos pilotos deve começar em 5 de agosto. | empreendedorsocial |
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] | Pela primeira vez em São Paulo, o Fórum IEL de Carreiras - Profissionais Inovadores traz formato inédito para promover um amplo debate sobre as profissões e seus futuros nesta quinta-feira (29), a partir das 9h. No evento focado na cultura das carreiras profissionais para inovação, influenciadores e profissionais compartilham suas experiências e temas como carreiras empreendedoras, inovação e futuro do talento. A programação do fórum, realizado pelo IEL (Instituto Euvaldo Lodi), iniciativa da CNI parceira do Prêmio Empreendedor Social, inclui debates sobre megatendências tecnológicas e o futuro das carreiras. As inscrições são gratuitas e podem per feitas pelo site do evento. As vagas são limitadas. Confira abaixo a programação. 9h - Credenciamento 9h30 às 10h15 - Os dados nunca dormem Ricardo Cappra - Data Science 10h25 às 11h10 - Economia criativa Marina Castro - autora do livro "Empreendedorismo Criativo" 11h15 às 11h50 - Debate com os palestrantes Ricardo Cappra e Mariana Castro Moderador: Gustavo Correia 14h às 15h - Megatendências tecnológicas e o futuro das carreiras Gil Giardelli - Estudioso de cultura digital 15h às 15h30 - Debate com o palestrante Gil Giardelli Moderador: Rafael Brazão - gerente de Talent Acquisition da TOTVs 15h45 às 16h30 - Conversações: Inovação "do it yourself" Luiz Algarra - Golem Company 16h40 às 17h25 - Comportamento Digital Carla Mayumi - The Mob 17h30 às 18h - Debate com os palestrantes Luiz Algarra e Carla Mayumi Moderador: Gustavo Correia Fórum IEL de Carreiras - Profissionais Inovadores - Transamérica Expo Center - avenida Dr. Mário Villas Boas Rodrigues, 387, Santo Amaro, São Paulo, SP. Qui. (29): das 9h às 18h. GRÁTIS | empreendedorsocial |
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] | A vida como ela é: o dinheiro é o fio condutor de nosso cotidiano. Claro que o amor ou a família são mais importantes, mas, nos dias de hoje, o amor é empacotado em presentes em "datas comemorativas", e a família é um conjunto de contas de aluguel, escola, celular, cartão de crédito. Passamos tanto tempo "correndo atrás do dinheiro", que sobra pouco tempo para pensar no valor que ele tem, ou melhor, que cada um de nós dá a ele. Você trabalha e, em troca de sua capacidade e esforço, recebe dinheiro. Nessa troca, você pode não perceber, mas o dinheiro vem carimbado com os valores da empresa. É a contrapartida por uma ajuda para a empresa cumprir sua missão. Você já parou para se perguntar se essa missão faz do mundo um lugar melhor? Se é algo que você fica orgulhoso, ou ao menos contente, em disseminar? Você compra e, em cada compra, usa o seu dinheiro para dar um voto de confiança para um produto ou serviço. Mais do que isso, você sinaliza que aquele produto é bom e que devemos ter mais dele no mundo. Aquele produto reflete uma série de valores com os quais sua matéria prima foi utilizada, os trabalhadores que o produziram, como foi embalado, distribuído e vendido. O seu dinheiro carrega os valores daquele produto. Estes valores são iguais, ou ao menos compatíveis, com os seus? Você doa e vai dizer: "Aqui, sim, vivo meus valores: só doo para causas nas quais acredito!" Pois bem, os valores não estão relacionados somente na causa, mas também na abordagem e efetividade da organização apoiada. Qual fração de sua doação vai para remediar situações urgentes? Qual fração para construir capacidades para enfrentar essas situações? Indo ainda mais longe: qual fração vai para construir infraestrutura para que o ecossistema das organizações que enfrentam aquela causa seja mais efetivo? Ao fim desse processo, você poupa ou investe. Já se perguntou o que o banco faz com o dinheiro que você deposita lá? Que empresas e projetos ele financia? Aquele fundo de investimento com rentabilidade ótima, no que ele investe? Se não temos respostas a essas perguntas, como saber se os valores que nosso dinheiro está impulsionando são parecidos com os nossos? Não é só uma questão de risco-retorno, e sim uma questão de risco-retorno-valores. A não ser que esteja debaixo do colchão, o dinheiro, como a energia, está sempre fluindo e energizando alguma "coisa". Gaste um pouco de tempo (ou dinheiro) para certificar-se que essa "coisa" representa seus valores e ajuda a construir o mundo que você quer viver. LEONARDO LETELIER é fundador e presidente da Sitawi Finanças do Bem, parceira do Prêmio Empreendedor Social | empreendedorsocial |
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] | Interessados em conhecer a potencialidade das narrativas de literatura oral podem participar de curso gratuito de contação de histórias, realizado pelo Museu da Pessoa e pela Arte Despertar, integrantes da Rede Folha de Empreendedores Socioambientais. Entre os dias 1º de julho e 18 de agosto, as aulas aos sábados serão comandadas por uma dupla experiente, que apresentarão fundamentos, técnicas e benefícios de se trabalhar a narrativa oral em diferentes ambientes. O conteúdo abordará os vários tipos de histórias –lendas, mitos, fábulas, história de origem, contos de fadas–, a relação com a música, as abordagens possíveis e o papel do contador ao longo da história universal. Para participar, é preciso se inscrever pelo site. As vagas são limitadas. | empreendedorsocial |
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] | Até recentemente, o investimento de impacto era uma oportunidade para poucos. Gostássemos disso ou não, as características específicas dos mercados de capitais faziam com que apenas grandes investidores e/ou filantropos tivessem a capacidade de acessar esse tipo de aplicação de recursos. De fato, apenas detentores de grandes fortunas têm podido aportar recursos nos chamados fundos de impact investing. Esta modalidade de aplicação busca retornos moderados no longo prazo e se propõe a alocar recursos em negócios com impacto social positivo em áreas como saúde, habitação e educação. Este setor tem crescido fortemente nos últimos anos, sendo que em 2015 já existiam US$ 77 bilhões administrados por fundos de venture capital dedicados ao tema, segundo a Giin (Global Impact Investing Network). Como negócios de impacto costumam ter maior risco, indivíduos de alta renda teriam melhores condições de investir nesta classe de ativos por geralmente serem mais informados e conectados. Por controlarem grandes volumes de recursos, também estariam em condições de produzir impacto arriscando apenas uma pequena porção de seu portfólio. No jargão do campo, estes são os chamados investidores profissionais ou qualificados. Mas quem disse que um pequeno investidor não pode assumir o mesmo racional? Em um momento de grande volatilidade como o que vivemos, muitos consideram trocar resultados instáveis do curto prazo para ganhos mais sustentáveis no longo prazo. Além disso, o atual portfólio de investimento disponível para o pequeno investidor não contempla aqueles que querem combinar resultado financeiro com impacto social. Recentemente, uma forma distribuída de mobilização de capital tem chamado a atenção, democratizando o acesso a oportunidades de investimento: são os investimentos coletivos por meio de crowdfunding. Desde 2010, quando esse novo setor teve início, o valor transacionado saltou de U$ 800 milhões para U$ 34 bilhões em 2015, com uma tendência de crescimento que indicava que o volume mobilizado poderia superar o do setor de fundos de capital de risco no futuro próximo. E ao direcionar capital para apoiar negócios e projetos em estágios incipientes, esse setor tem o potencial de fechar uma imensa lacuna no acesso a capital por parte de empresas nascentes. Nesse sentido, o chamado equity crowdfunding parece ser a oportunidade perfeita para que investidores de todos os portes apoiem projetos que se propõem simultaneamente a gerar impacto social e rentabilizar investimentos. Captações recentes –como os R$ 750 mil acessados pelo Programa Vivenda na plataforma Broota, sob a liderança da Din4mo– evidenciam que já existem muitas pessoas interessadas no Brasil em apoiar projetos relevantes do ponto de vista social e com potencial de retorno econômico. Com investimentos a partir de R$ 2.500, as pessoas que aderiram a essa tese sabem que se trata de um negócio de risco, cujo crescimento estará sujeito às intempéries tão comuns no ambiente brasileiro de startups. Ainda assim, acreditam no projeto e em sua importância para milhares de pessoas de baixa renda, que terão mais saúde, qualidade de vida e dignidade por meio da reforma de suas moradias. Adicionalmente, nessa modalidade é possível contar com a presença do líder da captação, que tem um papel fundamental ao reduzir a assimetria de informação entre investidores e empreendedores. Entre as responsabilidades do líder estão a elaboração do deck de captação, a mobilização de investidores, o acompanhamento do processo de captação e a facilitação da relação entre investidores e a startups, provendo periodicamente relatórios de resultados. Exercendo esse papel, a Din4mo Ventures mobilizou R$ 2 milhões nos últimos 18 meses em três rodadas de captação envolvendo 216 investidores. Ao entrevistar uma amostra deles, percebemos dois perfis distintos. Um primeiro grupo é composto por pessoas com grande foco no impacto social e que doariam recursos para essa causa independentemente do retorno, enquanto o segundo grupo é formado por investidores que se preocupam tanto com o retorno econômico como com a causa social. Já as organizações filantrópicas que apoiaram esta proposta específica entenderam ser uma forma interessante de multiplicar os recursos aportados em projetos alinhados com suas propostas. É possível dizer que estamos inaugurando uma nova fase no campo de empreendedorismo e investimento de impacto. No entanto, como ocorre com qualquer campo em construção, é preciso atenção. Com o avanço dessa modalidade de investimento, muitos projetos sem impacto buscarão recursos utilizando este argumento. Outros, que nunca darão retorno, tentarão vender a lua. Pensando nisso, é essencial a reflexão em torno da qualidade dos projetos e de seu impacto social. Com seriedade e informações adequadas, pode valer a pena arriscar. MARCO GORINI, economista e MBA, HAROLDO TORRES, economista e doutorado em ciências sociais, e MARCEL FUKAYAMA, administrador de empresas, MBA e mestrado em administração pública, são cofundadores da Din4mo | empreendedorsocial |
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] | Com o encerramento das inscrições para o 9º Prêmio Fundação Banco do Brasil de Tecnologia Social, começa agora a análise das 735 iniciativas latino-americanas que se inscreveram nas sete categorias. A avaliação é feita por uma comissão composta por técnicos da fundação, de acordo com os critérios do regulamento. As tecnologias certificadas serão divulgadas em 17 de julho, quando passam a integrar o Banco de Tecnologias Sociais, que já conta com 850 projetos. Na sequência, 21 iniciativas são classificadas para a premiação, sendo três por categoria, já garantindo um troféu e um minidocumentário, além da participação confirmada no Fórum Internacional de Tecnologia Social, que será realizado em Brasília, em novembro deste ano. Os projetos brasileiros concorrem nas categorias "Água e Meio Ambiente"; "Agroecologia"; "Economia Solidária"; "Educação"; "Saúde e Bem-Estar" e "Cidades Sustentáveis e Inovação Digital". Os vencedores nacionais vão receber R$ 50 mil. Já as iniciativas da América Latina e do Caribe disputam a categoria "Água e Meio Ambiente, Agroecologia ou Cidades Sustentáveis". A divulgação dos finalistas será em 31 de julho. Os vencedores serão conhecidos na cerimônia de premiação, em novembro, em Brasília. | empreendedorsocial |
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] | Não sei você leitor, mas eu sempre tive dificuldade de eleger um herói. Pensava numa pessoa, e ela não me transmitia todos os valores que eu buscava em alguém. Longe de exigir perfeição, pois há muito tempo eu sei que mesmo os heróis não são perfeitos. Esta casa já caiu faz tempo, lá na minha infância, e estou consciente que um dia meu filho vai descobrir que eu também não sou sua heroína. E o que são heróis? É este alguém que me salva do estado de perigo que eu estou. Os heróis podem ter um coração enorme e uma força espetacular, mas será que eles estão confiando no coração e no poder do outro para ele mesmo se salvar? Será que este espírito de salvador não permite o fortalecimento do outro? E até esconde as fraquezas dos heróis? Vivemos ainda numa sociedade que adora muito os heróis, e tenho refletido como isso espelha uma imagem distorcida da nossa capacidade individual de sermos donos e protagonistas das nossas próprias vidas. Quando exageramos em esperar demais dos heróis da política, que só nos decepcionam, será que deixamos de assumir nosso lugar de cidadã, de dono do que é público? Quando exageramos em esperar demais dos nossos heróis no ambiente de trabalho, será que não nos acomodamos a ouvir uma resposta pronta como as coisas devem ser feitas ao invés de tentar achar uma que faça sentido? Quando um herói do bem social quer muito ajudar o outro, será que ele não veste uma fantasia de salvador e não permite o outro a encontrar seu próprio caminho? Ou pior ainda, não confia na capacidade do outro de mudar a própria vida? São linhas finas para ficarmos atentos. Estou vendo no mundo uma crise de heróis. A multidão quer assumir o poder. Os empreendedores das favelas brasileiras estão gritando ao mundo: eu já faço acontecer, não venham me dizer como fazer. Os cidadãos estão mobilizados para denunciar corrupções e acompanhar seus políticos mais de perto. Ninguém motiva ninguém. A motivação –que é um motivo para a ação– está dentro de você. Ninguém empodera ninguém. Você tem o poder dentro de você. Para mim, isso é protagonismo. É assumir o papel principal da história da minha vida, assumir o ônus e o bônus disso, assumir a auto-responsabilidade por quem eu sou hoje, tanto nas boas como nas más criações. Acredito sim em ambientes abertos e colaborativos que convidam todos a assumirem este papel. E foi deste conceito de que cada um é protagonista da própria jornada que criamos no Social Good Brasil, um programa colaborativo com outras organizações e 100% aplicado por protagonistas de diversos projetos de impacto social espalhados pelo Brasil. Os protagonistas chegam a outros protagonistas na sua "pegada" local. A jornada do programa só poderia ser composta por três elementos: o olhar pra dentro para que tudo o que for feito tenha sentido pra mim; o olhar para o mundo para conhecer tantas inovações poderosas; e a ação para eu dar o primeiro passo. Do objetivo de que cada vez mais as pessoas sejam protagonistas das suas vidas, com foco em impacto social e ambiental positivos, nasceu a Aceleradora de Protagonismo Social, com várias caras de todo o Brasil. Aceleradora porque o protagonismo já temos. Queremos que todos possam encontrá-lo dentro de si, e os tempos atuais pedem agilidade. E você? Qual papel você vai assumir na sua vida? CAROLINA DE ANDRADE, mestra em Gestão de Tecnologia e Inovação pela Universidade de Sussex, é diretora-executiva Social Good Brasil, parceira do Prêmio Empreendedor Social | empreendedorsocial |
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] | "Não somos mais uma empresa que vende carros, mas que fornece soluções de mobilidade", afirma Jim Vella, presidente da Ford Fund, braço filantrópico da montadora americana, cargo que ocupa há dez anos. Ele explica que a estratégia da empresa está mudando, assim como mundo. "Há as mudanças na indústria, na sociedade e na política. Mas é preciso lidar com isso coletivamente." Como parte desse novo rumo, a fundação lançou nesta quarta-feira (14), na Campus Party Brasília, uma parceria inédita com a Artemisia, o Ford Fund Lab: Inovação e Mobilidade. "É o primeiro projeto de mobilidade social que estamos fazendo por meio da Ford Fund no mundo", diz. "Não é apenas um investimento típico em uma organização sem fins lucrativos, mas um programa de aceleração de curto prazo." Em entrevista, ele esclarece a escolha do país e do assunto, parte do tripé de atuação da organização. "Um dos maiores problemas que vemos na base da pirâmide, que impede as pessoas de avançar, é mobilidade." * Folha - Como a fundação foi criada? Jim Vella - Está na história e no DNA da Ford dar um retorno para a comunidade onde atua. Sempre fomos uma empresa que fez mais que construir ótimos carros e caminhões. Em 1949, Henry Ford 2º percebeu que era preciso formalizar o trabalho [filantrópico] e falou sobre reconhecer uma lacuna no mundo entre o que as pessoas podem fornecer para elas mesmas e o que governos e sociedade fornecem. E aí as empresas tinham a responsabilidade de ajudar a diminuir essa lacuna. De lá para cá, saímos de uma atuação localizada em Detroit para 49 países. Em que áreas a fundação atua? Focamos três áreas chaves desde aquela época, que são educação, mobilidade segura e inteligente e necessidades comunitárias. Educação fornece o básico para sociedades fortes. A empresa sempre percebeu que para ter um negócio sólido, é preciso ter uma comunidade sólida. Sem isso não há clientes, empregados, revendedores, investidores. Queremos realmente trabalhar na construção de uma pegada global da nossa filantropia que, assim como nossos veículos, tenha atributos básicos que digam "isso é Ford". O propósito não é apenas produzir carros e caminhões, mas é tornar a vida das pessoas melhor. Por que investir no Brasil em mobilidade? É o primeiro projeto de mobilidade social que estamos fazendo por meio da Ford Fund no mundo. Não é apenas um investimento típico em uma organização sem fins lucrativos, mas um programa de aceleração de curto prazo, apoiando empreendedores sociais com soluções de mobilidade em diferentes estágios de desenvolvimento. Aqui no Brasil, há um time de mobilidade multidisciplinar que trouxe essa ideia e pensou na Artemisia como parceira. A conversa começou e construímos esse programa com eles. Qual o objetivo? É identificar negócios sociais promissores e ajudá-los a refinar suas soluções e escalar em um esforço para fornecer mais acesso a serviços e direitos básicos. É o primeiro laboratório de mobilidade da Ford Fund no mundo e esperamos fornecer treinamento e mentoria para 20 startups sociais focadas em mobilidade. Por que investir em negócios de impacto em mobilidade? Um dos maiores problemas que vemos na base da pirâmide, que impede as pessoas de avançar, é mobilidade. Não há dúvidas sobre a importância do assunto. Na minha visão, quando falamos da base da pirâmide que não consegue avançar, é uma lacuna de oportunidade. Não é que eles não tenham desejo, determinação, talento, habilidades, é que talvez eles não tenham oportunidades de educação, acesso a saúde, alfabetização financeira, todas essas coisas básicas para avançar. Como funcionará o programa? A primeira parte será o desenvolvimento de uma tese de impacto em mobilidade. O time trabalhará em pesquisa para identificar as barreiras de acesso. A segunda parte será um laboratório de aceleração de curta duração, onde vamos identificar e trabalhar com empreendedores nesse campo que já tenham um protótipo, uma ideia, e isso será um modelo de inovação social aberto. Queremos saber quais as necessidades da comunidade, não vamos dizer que temos solução. A ideia claramente é mover essa discussão de usar mobilidade inteligente e as lições que estamos aprendendo para impactar a mobilidade social. Quanto vai ser investido no programa? Não estamos falando de números. Mas o valor do projeto não está no dinheiro investido, mas nos resultados alcançados. Mobilidade no Brasil inclui meio urbano, rural e pluvial. Há um foco para o programa? Essa variedade está sendo considerada? Mesmo que sejam diferentes, há uma parte em comum. Para nós, mobilidade é qualidade de vida e é disso que esses projetos vão tratar. Não queremos 20 projetos baseados em São Paulo e não sabemos qual é a resposta [para o problema da mobilidade]. Não estamos colocando nenhum predeterminante, vamos deixar o mercado de empreendedorismo social determinar as soluções. Esperamos ter uma mistura de projetos que identifica esses diferentes cenários. Não é contraditório a Ford investir em mobilidade, o que pode, no fim, diminuir a necessidade de as pessoas terem carros? Primeiramente, nosso objetivo é tornar a vida das pessoas melhor. Algumas dessas soluções talvez sejam para pessoas que não podem comprar nosso produto. Precisamos de uma abordagem holística para solucionar alguns desses problemas. Se não fizermos isso, será mais difícil continuarmos a fabricar esses produtos. É preciso lembrar também que nosso negócio está mudando. Não somos mais uma empresa que vende carros, mas que fornece soluções de mobilidade. E essa pergunta nos é feita o tempo todo, principalmente internamente. Como vocês lidam com mudanças tão profundas e rápidas, somadas ao impacto social? É um assunto complicado, sem dúvidas. Nos perguntamos se estamos indo rápido o suficiente, rápido demais ou na direção certa. Isso é jogar um xadrez tridimensional. Há as mudanças na indústria, na sociedade e na política. Mas é preciso lidar com isso coletivamente. Reconhecemos que não temos todas as soluções, algo que não poderia ser visto na Ford dez anos atrás. O mundo está mudando, há muitas oportunidades e desafios, mas é preciso começar em algum lugar. Sei que não vamos encontrar todas as soluções de uma vez. | empreendedorsocial |
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] | O minidocumentário "Economia Circular - Um Jeito Novo de Produzir e Consumir" abre a websérie "Diálogos Transformadores" em 2017, nesta quarta-feira (14), indicando a urgência e a necessidade de implementação de um novo modelo econômico. "É fazer funcionar uma economia com recursos finitos, de maneira que seja regenerativa e restaurativa por princípio", explicou Luísa Santiago, presidente da Ellen MacArthur Foundation no Brasil, organização que colocou o assunto na agenda mundial. Ela fez parte do trio protagonista do debate realizado em abril pela Folha, em parceria com a Ashoka e apresentado pelo Instituto C&A. O evento também teve a participação de Jonas Lessa, cofundador da Retalhar, que atua na logística reversa na cadeia têxtil, e Carlos Ohde, diretor geral do Sinctronics, indústria pioneira na transformação de eletroeletrônicos usados em matéria-prima para novos equipamentos. O vídeo também trata da urgência da instalação de um novo modelo. "A economia circular está dando os primeiros passos, enquanto o problema que temos hoje está a passos larguíssimos", afirmou Hélio Mattar, que participou como debatedor ao lado de Fernanda Paes Leme, apresentadora do programa 'Desengaveta', da GNT, e Ricardo Abramovay, professor de Economia na USP. Os melhores momentos do encontro também foram consolidados em um documento, disponível em PDF. Os dois materiais explicam como funciona o modelo circular, em contraposição ao linear, os desafios para sua implantação, além de bons exemplos que mostram na prática que a mudança é possível. O conteúdo será, ainda, distribuído em escolas onde os integrantes da Rede Folha de Empreendedores Socioambientais atuam como multiplicadores. O "Diálogos Transformadores" já tem a próxima edição marcada para terça-feira (27), quando debaterá com personalidades, como o chef Alex Atala, e especialistas o tema "Nova Agricultura: Uma Produção Mais Sustentável de Alimentos e Fibras", também com apoio do Instituto C&A. "Diálogos Transformadores Economia Circular - Um Jeito Novo de Produzir e Consumir" tem apoio do Instituto C&A | empreendedorsocial |
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] | O Librário: Libras na Escola e na Vida utiliza um jogo de cartas didático e pedagógico para disseminar a Língua Brasileira de Sinais, universalizando a comunicação entre surdos e ouvintes. Desenvolvida pelo Centro de Estudos em Design e Tecnologia da Escola de Design da UEMG (Universidade Estadual de Minas Gerais), a iniciativa venceu o Prêmio Fundação Banco do Brasil de Tecnologia Social 2015, na categoria Universidades e Instituições de Ensino e Pesquisa. O concurso, que neste ano inclui uma categoria internacional, está na última semana de inscrições. Os projetos têm até segunda-feira (19) para preencher o formulário de participação, pelo site. A tecnologia é composta por cartas de baralho em pares que contêm sinais de Libras e palavras que remetem ao universo das artes e do cotidiano. As ações são realizadas no contexto escolar e impulsionam a melhoria da qualidade da educação e transformação social. O projeto, que hoje integra o Banco de Tecnologias Sociais, adquiriu material gráfico com novos jogos e manuais com os recursos da premiação. Foi possível também o investimento em recursos humanos e equipamentos, e a iniciativa conquistou o primeiro lugar no Prêmio Brasil Criativo, na categoria Games. O Prêmio FBB de Tecnologias Sociais tem cooperação da Unesco no Brasil e apoio do Banco de Desenvolvimento da América Latina, do Banco Mundial, da Organização das Nações Unidas para a Alimentação e a Agricultura e do Programa das Nações Unidas para o Desenvolvimento. | empreendedorsocial |
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] | Aos 50 anos, Fernando Fernandez está há cinco à frente da Unilever Brasil, uma das três maiores operações da companhia que faturou 2,7 bilhões de euros em 2016. "A primeira é Estados Unidos. Índia e Brasil oscilam entre segundo e terceiro lugar, dependendo do câmbio", diz. Ao anunciar os números do Plano de Sustentabilidade Unilever, lançado há sete anos, o executivo destaca a liderança brasileira em metas como chegar a 100% de utilização de matérias-primas de origem sustentável em 2020. "No Brasil, estamos em 80%. No mundo, 61%." Ser sustentável, para ele, é questão de sobrevivência, tanto para empresas, governos ou países. "Por mais poderosos que sejam." Em entrevista exclusiva à Folha, o argentino filho de classe média e que sempre estudou em escolas públicas fala sobre a possibilidade de progredir na e com a companhia. "Queremos ser ferramenta de progresso", afirmou, após encontro com empreendedores sociais. Ele também apresenta casos do "marcas com propósito" do portfólio, que contribuíram com 60% do crescimento da companhia em 2017. É o caso de Brilhante, marca de produtos de limpeza, que promove empreendedorismo feminino; e Kibon, que aposta em microempreendedores e uma rede móvel de vendedores para ganhar capilaridade e chegar a parques e praias Brasil afora. * Folha - Como uma gigante como a Unilever pode se abrir para pequenos empreendedores? Fernando Fernandez - O programa de inclusão e empreendedorismo social dentro da companhia é parte do Plano de Vida Sustentável e já tem sete anos. São metas em diferentes áreas em três grandes temas: dobrar o tamanho do negócio, cortar pela metade nosso impacto ambiental e melhorar o bem-estar de 1 bilhão de consumidores no mundo. Há mudanças perceptíveis? Reduzimos violentamente a utilização de recursos em nossas operações industriais. Na emissão de gases do efeito estufa, a redução, em toneladas, é de quase 45%; de água, 37%. No Brasil, 80% das nossas matérias-primas são de origem sustentável. No mundo, atingimos 61%. A meta é chegar a 100% em todo o mundo em 2020. No ano passado, compramos 220 mil toneladas de soja certificada de 38 produtores brasileiros certificados. Levamos em conta indicadores sociais e ambientais na produção e eliminação de trabalho escravo. E quanto a transgênicos? Temos transgênicos em alguns produtos. Sem eles, haveria muita gente passando fome. Os transgênicos tiveram papel muito grande na expansão da capacidade produtiva mundial. Têm imagem ruim, mas ao mesmo tempo têm impacto na disponibilidade de alimentos a nível global a um custo razoável. Como uma empresa de alimentos lida com a questão da obesidade e outros males relacionados à má nutrição? A nutrição saudável é pilar fundamental da nossa estratégia. Qualquer empresa de alimento que não esteja fazendo isso vai ficar fora do jogo rapidamente. É questão de sobrevivência. Um terço do nosso portfólio de alimentos é melhorado em termos nutricionais todos os anos, com redução de quantidade de açúcar, gordura e sal. A empresa lançou um projeto de venda direta de sorvete? O projeto se chama Eu Sou Kibon, uma iniciativa global. É um sistema móvel de vendas e distribuição baseado em microempreendedores e microdistribuidores. O que está por trás disso: na praia, no parque ou na saída da escola não tem loja para comprar sorvete. Temos um país tropical ou subtropical como o Brasil com um freezer de sorvete para cada 2.000 habitantes. Na Europa e mesmo no Equador, tem-se um para cada 500 habitantes. Como será explorado este potencial de crescimento? A venda em locais públicos estava muito limitada e chegávamos ao consumidor a um preço alto. Costuma-se pagar R$ 3, R$ 4 a mais na praia do que na padaria. Havia muitos níveis de distribuição dentro da cadeia. Começamos com um piloto no Recife ano passado, com 30 microempreendedores, que se associam a seis ou sete sorveteiros cada um. A ideia é expandir para 8.000 vendedores nas ruas ligados a mil microempreendedores. E podemos chegar a 20 mil em cinco anos. Como funciona o modelo? Em parceria com a Aliança Empreendedora, construímos pacotes para dar aos microempreendedores capacidade de começar o seu negócio. Entregamos em comodato carrinhos e freezeres, que funcionam como ponto de estoque. Não há desembolso inicial. A primeira carga de sorvete é em consignação. Damos oportunidades e também é bom para os negócios. Em Pernambuco, a cada 1 km de praia, há um vendedor Kibon. Esquema que estamos levando a outros quatro Estados: Rio Grande do Norte, Bahia, Alagoas e Maranhão. Quanto rende para o vendedor, em média? O vendedor tira dois salários mínimos por mês. E a maioria estava desempregada. Muitos moram em comunidades, como a de Brasília Teimosa, no Recife. Em muitos casos, o microempreendedor tem três ou quatro pessoas da família trabalhando com ele. Muitos são mulheres. Em geral, elas têm um cuidado maior com dinheiro. Como é o processo de licença para venda em local público? A única limitação é a outorga das licenças para operar em parques e praias. Damos suporte, mas o processo é lento e burocrático, dependendo da prefeitura. Há cidades que sai em semanas e em outras leva um ano. É um paradoxo, quando 8.000 vendedores nas ruas equivalem a três fábricas. Uma montadora de carro, por exemplo, gera 4.000 empregos. Estamos falando aqui de duas. As autoridades deveriam facilitar a criação de emprego. Um dia que perco por não ter empreendedor vendendo sorvete são vendas e salários a menos. É renda para um cara que pode estar em situação difícil em comunidades com tentações como narcotráfico. Que outras iniciativas de inclusão social fazem parte da cadeia de valor da Unilever? No Ciclo Brilhante, já oferecemos ferramentas para 150 mil mulheres empreendedoras. É uma iniciativa da marca Brilhante, que nos últimos cinco anos multiplicou por quatro o faturamento no Brasil. Toda a comunicação é ancorada no empreendedorismo feminino. E, claro, há um boca a boca que gera fixação da nossa marca com imagem positiva, o que impacta na decisão de compra. É bom para o negócio? Unilever não é uma organização filantrópica. A gente está aqui para ganhar dinheiro, para dar retorno positivo aos acionistas. Porém, desde a sua fundação na Inglaterra vitoriana, o nosso fundador falava de prosperidade compartilhada. É muito difícil ter uma companhia de sucesso quando se parte de uma sociedade que não progride, quando se destrói os recursos dos quais necessitamos. Temos uma visão de retorno que está vinculado à ideia do "triple botton line" [tripé de sustentabilidade "people, planet e profit" medido em termo sociais, ambientais e econômicos], que muitas empresas também seguem. Em que pé está o processo de a Unilever se transformar em B-Corp, a exemplo da Ben & Jerry, que foi adquirida pela companhia e é certificada? Este é um processo lento. Não se muda um barco tão grande como a Unilever todo e ao mesmo tempo. Nós falamos muito dos "speed boats", os botes de alta velocidade dentro da companhia. Ben & Jerry é um clássico caso de "speed boat" e está liderando o processo para que mais marcas entrem no mesmo processo. A Danone, que é concorrente, acaba de ter sua operação na Espanha certificada. Já vocês estão indo na linha de buscar certificação B por marcas? Ben & Jerry é quase uma companhia dentro da companhia. É uma operação que se gerencia por si própria. É o modelo mais frequente. Quem poderia dizer que a Ben & Jerry poderia ser parte da Unilever há 15 anos? Mas temos flexibilidade. Nossa intenção permanente é nos adequar aos novos tempos. Como ser uma companhia mais sustentável? A maior parte da perda do sistema em termos de sustentabilidade acontece na etapa de consumo. Ainda é muito complicado a educação do consumidor. Hoje, eu posso compactar um sabão em pó, um desodorante pela metade. O que significa metade do uso de alumínio, metade da embalagem. Porém, é difícil o consumidor perceber esta equação. Ele ainda vê como algo menor. Como superar a desconfiança do consumidor de que sustentabilidade é só marketing? Hoje, os níveis de transparência são muito maiores. Nosso presidente global diz que as companhias que ignorem o problema da fome, da equidade, da diversidade, da mudança climática no curto prazo não vão ter razão de existir. O consumidor quer saber o que está por trás de uma marca, de um produto, os valores da companhia. E as corporações ao final seguem o dinheiro. Se o consumidor dá as costas porque não vê uma genuína preocupação com estes temas, em algum momento você vai perder. Isto vale para a decisão de Donald Trump de tirar os EUA do Acordo de Paris? O acordo foi consequência de um movimento grande da sociedade civil. Não tem governo, não tem presidente, não tem país, por mais forte que seja, que no longo prazo possa dar as costas para isso. As empresas, ao final, vão seguir a sociedade civil e aqueles que compram os seus produtos. Ninguém quer ser associado a energia suja. Não há plano B por não haver planeta B. No longo prazo, os poderes econômicos seguem a cidadania. E os governos seguem o poder econômico e os cidadãos. Qual é a lógica de aproximação com empreendedores sociais para a Unilever? A gente precisa imbuir dentro da companhia esse espírito empreendedor. No final das contas, eu sou um administrador do dinheiro dos outros. Mas os empreendedores correm risco pessoal, colocam paixão nas suas iniciativas. Queremos isso mais e mais dentro do negócio. É possível misturar com sucesso as duas culturas? O "talibanismo" das grandes empresas é ruim. O dos empreendedores sociais, também. O pêndulo tem que se acomodar em um algum lugar onde possamos falar uma linguagem comum, quando os valores são comuns. Nestes dias, em que somos bombardeados com tantas notícias ruins e uma crise de valores importante, há muitas pessoas que acreditam em fazer da nossa sociedade um lugar melhor. Alguns, produzindo sabonete e xampu. Outros, fazendo tecnologia. Os problemas são demasiadamente grandes para que só um lado resolva. Todos os temas de sustentabilidade, entre eles o uso racional de recursos, são demasiadamente importantes para serem deixados nas mãos dos governos. - Raio-X Idade 50 anos Formação Graduou-se em Economia pela Universidade de Buenos Aires e em Ciências Comerciais pela Commerce Superior School Carlos Pellegrini Atuação Presidente da Unilever Brasil desde setembro de 2011, ocupou a mesma posição nas Filipinas entre 2008 e 2011; está na companhia há 28 anos | empreendedorsocial |
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] | "Não há força mais poderosa do que uma ideia cujo tempo chegou", escreveu Victor Hugo. Segundo o IBGE, 35 milhões de pessoas não têm acesso à água tratada no país. Se no semiárido enfrenta-se por seis anos uma das maiores secas do século, na Amazônia (onde está 11% da água doce do mundo) as famílias vivem em uma seca "molhada" cercadas por rios com água que não podem beber. Apenas a estatística não dá conta de transmitir a situação dramática que isso representa na vida de pessoas e comunidades, é preciso um mergulho na realidade para ativarmos a empatia necessária para um movimento de transformação. Na comunidade de Anã, localizada às margens do rio Arapiuns, água potável é uma novidade. Chegou em 2005 pela ONG Projeto Saúde e Alegria que atua há 30 anos na região. Antes da instalação de um sistema simples com poço, reservatório e bombas movidas a diesel e energia solar, duas a três crianças morriam por ano devido à diarreia e doenças relacionadas à água. Neste caso, um investimento de R$ 150 mil evitou a morte de 42 crianças de 2005 para cá, em uma comunidade com menos de 500 habitantes. São 42 filhos como os meus ou os seus, 42 famílias impactadas, 42 novos futuros para a comunidade de Anã. Além de mortes, a falta de acesso à água gera doenças e enormes custos para governos com ocupação de leitos de hospitais e postos de saúde, cloro, sua distribuição, ou gastos das famílias com remédios, galões de água, além do tempo perdido em coletar e tratar água, dias escolares ou de trabalho perdidos por conta de enfermidades. Tudo evitável. Mesmo com estudos demonstrando que investimentos em água e saneamento possuem ótima relação custo-benefício e geram economias de US$ 5 a US$ 46 para cada US$ 1 investido, ainda hoje 50% dos projetos de água e saneamento na América Latina fracassam por focarem apenas em infraestrutura. Soluções que não atendem a contextos locais ou modelos que não contam com viabilidade econômica para continuidade e expansão. NASCENTES DE SOLUÇÕES Enquanto uns lamentam, esperam ou procuram por culpados, um número crescente de pessoas e organizações tem arregaçado as mangas e "tirado água de pedra" para ampliar o acesso e tratamento de água de forma segura e viável para famílias e comunidades. Apesar de pouco conhecidas por aqui, são iniciativas que atendem mais de 40 milhões de pessoas em toda América Latina, segundo o Banco Mundial, e vêm ganhando adesão no Brasil. São as "organizações comunitárias de água e saneamento" ou "OCSAS", como são chamadas na América Latina, pequenas organizações (em sua maioria associações ou cooperativas) criadas e geridas pelas próprias comunidades para implantar sistemas de captação, tratamento e distribuição de água para suas famílias. Nascidas muito antes de criarem termos como "negócios sociais" ou" negócios de impacto", as OCSAS realizam este trabalho de forma autossustentável, geralmente em áreas rurais ou de difícil acesso. Neste modelo, as próprias famílias beneficiadas são clientes ou associados que pagam pequenas mensalidades (R$ 5 a R$ 25 por mês) para ter água tratada em suas casas. Além de garantir água de qualidade de forma acessível e gerar receitas que cobrem sua operação e manutenção, este modelo também amplia a participação comunitária, a consciência em relação ao uso da água e reduz a dependência de recursos governamentais para sua operação e manutenção, algo crítico em momentos de crise como a que estamos vivendo. Por serem e modelos maduros em diversos países (a América Latina já conta com mais de 80 mil OCSAS operando), estes atores passaram a se organizar regionalmente e realizar encontros anuais há cerca de nove anos com apoio da Fundación Avina. Um processo que culminou na criação da Confederação Latino Americana de Organizações Comunitárias de Água, a CLOCSAS (http://clocsas.org/), hoje formada por membros de 21 países que se encontram anualmente em eventos que reúnem mais de 700 lideranças da região. ENCONTRO DAS ÁGUAS E VOZES Ainda praticamente invisíveis para o setor social e a sociedade brasileira, já existem algumas "pérolas" operando com modelos similares no Brasil. São organizações como Sisar Ceará que atua em mais de mil comunidades e atende 500 mil pessoas; a Central Bahia, com atuação em 154 comunidades; o Projeto Saúde e Alegria, que atua em 150 comunidades ribeirinhas; e a Fundação Amazonas Sustentável, com atuação em mais de 500 comunidades do Amazonas. Por irem além da infraestrutura, construírem laços de confiança com as comunidades e contarem com modelos de gestão e operação, estas organizações combinam know-how técnico e desenvolvimento comunitário para que o acesso à água aconteça de forma mais duradoura e sustentável. São organizações que tratam as famílias como parceiras, clientes ou associadas, não beneficiadas passivas. É uma abordagem que constrói o sentimento de corresponsabilidade que impacta tanto na redução de custo para instalar sistemas (50% menor) através de mutirões como menor inadimplência e melhor cuidado com os equipamentos. Além das citadas, a cada dia novos sistemas comunitários são identificados no país. Sejam fomentados por ONGs ou por técnicos de concessionárias de água apaixonados pela causa, são sistemas que ainda operam de forma desconectada, sem uma articulação enquanto movimento. Mesmo que individualmente cada uma das organizações possua know-how, capilaridade e impacto relevantes, ainda são rios que correm em paralelo com ações e vozes individuais. Com este pano de fundo –visando ampliar o impacto das organizações de acesso e fortalecer este nascente ecossistema– foi que nasceu o programa e Aliança Água+ Acesso. Trata-se de uma coalização que integra o Instituto Coca-Cola Brasil, Banco do Nordeste, Fundación Avina, WTT (World-Transforming Technnologies), Instituto Trata Brasil, Sisar Ceará, Central Bahia, Fundação Amazonas Sustentável e Projeto Saúde e Alegria para atuar de forma conjunta em ações que vão além de infraestrutura para potencializar ações coletivas em prol do tema no país. NA CORRENTEZA PARA MAIS ACESSO Para ampliar o impacto das organizações de acesso à água, os parceiros da aliança realizaram um amplo diagnóstico conjunto onde definiram um conjunto de desafios que afetam o acesso à água segura para milhares de comunidades das regiões Nordeste e Norte. Para identificar as soluções que melhor respondam a estes desafios foi lançada no início de junho, durante a Conferência ETHOS 360º, a 1a. Chamada de Soluções do Agua+ Acesso, um edital aberto e nacional para que inovadores, startups, empresas e desenvolvedores apresentem suas tecnologias através do site www.aguamaisacesso.com.br. Pela Chamada com inscrições abertas até 7 de julho, serão investidos R$ 600 mil em até dez soluções com grande potencial selecionadas. Estas receberão apoio e investimento para implantação de pilotos em comunidades com os parceiros do Agua+ Acesso. As soluções e modelos com melhores resultados poderão ser disseminadas e receber novos investimentos e apoio através dos R$ 20 milhões em investimentos já compromissados até 2020 pelo Instituto Coca-Cola Brasil e Banco do Nordeste para ações com este foco. Já para fortalecer o ecossistema de acesso à água no país, aconteceu entre 24 a 26 de maio no Ceará o 1º Encontro Nacional de Gestão Comunitária de Água. Realizado com apoio da Fundación Avina e Instituto Coca-Cola Brasil, o evento contou com 215 participantes de dez Estados, integrando gestores comunitários de água, ONGs, empresas e governos. Além de contribuir para a troca de aprendizados e boas práticas, o encontro foi considerado um marco histórico no setor e essencial para definição de estratégias coletivas e parcerias para ampliar impacto e visibilidade no país e internacionalmente. Em um cenário no qual em 2018 o Brasil sediará pela primeira vez o Fórum Mundial da Água, um dos principais eventos sobre o tema no mundo. No mesmo espírito da água, que percorre, contorna, se mistura e inunda por onde passa, temos que ampliar essa correnteza para que cada vez mais pessoas e organizações coloquem seus talentos e recursos em prol das 35 milhões de pessoas que não têm acesso à água tratada no país. São 35 milhões de futuros e pessoas como eu e você, que dependem de mim e de você também. RODRIGO BRITO é empreendedor social da Rede Folha e coordenador do Programa de Acesso à Água do Instituto Coca-Cola Brasil | empreendedorsocial |
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] | Para quem ainda não conhece, o Tinder é um aplicativo que permite usuários escolherem seus futuros relacionamentos em apenas cinco fotos. Escolher um médico, clínica ou hospital, hoje em dia, envolve menos informação do que isso. Indicações de amigos, uma "imagem" de confiança, anos de experiência, faculdade: esses são os critérios que usamos para escolher alguém que, muitas vezes, terá nossa vida em suas mãos. Seja um paciente que necessita de um cirurgião, ou uma clínica que precisa contratar um profissional de saúde certo, o desafio de escolher o médico frequentemente não é mais elaborado do que escolher um namoro no Tinder. Mas por que é assim? Pacientes são incapazes de entender quais os fatores importantes para determinar o que faz um médico melhor do que outro e nem sempre têm dados para tomar a decisão. Melhor escolher um médico mais velho? Ele tem experiência, mas também pode estar completamente desconectado de novidades sobre novos medicamentos, ferramentas, ou pesquisas. Talvez ele nem usa um computador. Como decidir? Uma pesquisa famosa feita nos Estados Unidos tentou descobrir quais fatores foram responsáveis para que um médico seja processado. Os pesquisadores identificaram que não foram os anos de experiência do médico. Não foi a universidade onde ele se formou, nem gênero e raça estavam correlacionados com a taxa de ações judiciais. Mas sim quanto tempo o médico ficou falando com o paciente no consultório. O estudo mostrou que apenas três minutos a mais de atendimento representavam uma queda de 40% das chances de ser processado. Ou seja, a "impressão" do paciente teve muito mais a ver do que o desfecho clínico. Por aqui, não é muito diferente. Um médico em um dos hospitais mais renomados em São Paulo contou que ouviu duas mulheres conversando na sala de espera: "Esse médico aí, você viu o carro dele? Nem tem um Mercedes! Com certeza, não deve ser confiável". Um paciente não confia na qualidade do médico baseado no carro que ele usa. Já ouvi que se médicos não usam caneta MontBlanc também são considerados piores. Como então realmente saber qual médico tem um empenho melhor? Um jeito é ver alguns indicadores simples. Por exemplo, se o Médico A faz cirurgia de coração e a taxa de mortalidade é de 10%, e o Médico B que faz os mesmo tipo de cirurgia consegue um taxa de 5%, significa que o Médico B seja melhor. Mas isso não é certo também. Talvez o Médico A opere em pacientes mais idosos, com várias complicações. E talvez se o Médico B tentasse operar nesses pacientes a taxa de mortalidade seria muito maior. Como tomar essa decisão? A solução é usar dados –muitos dados. Alguns pontos são: Quantos atendimentos e procedimentos o médico faz por mês? Qual o grau de complexidade dos pacientes? O médico está atualizado nas novas técnicas e tecnologias? Quais são os desfechos clínicos? E se você, como paciente, se relaciona bem com este profissional que irá lhe atender? A Cleveland Clinic, nos EUA, um dos melhores centros de medicina no mundo, por exemplo, usa protocolos internacionais para determinar se uma cirurgia ou outro procedimento foi considerado de "sucesso" (por exemplo, se o paciente recuperou de forma adequada ou não). O centro publica seus resultados no próprio site. É possível ver a possibilidade de morrer, por exemplo, em uma cirurgia cardíaca no Cleveland Clinic em comparação a outros hospitais. Em algumas áreas, eles são melhores, mas em outras, não. Ainda assim, publicam os resultados. Dados assim são trabalhosos para seguir e coletar, porém são extremamente importante para orientar o paciente. Alguns hospitais no Brasil estão começando a fazer isso, mas é bem incipiente. Esse tipo de análise é necessário para realmente garantir qualidade no sistema de saúde de forma mais sustentável. MICHAEL KAPPS, economista russo-canadense formado na Universidade Harvard (EUA), é cofundador da Tá.Na.Hora Saúde Digital e finalista do Prêmio Empreendedor Social de Futuro 2016 | empreendedorsocial |
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] | Do turismo em meio ao Vale do Jequitinhonha ao incentivo da compostagem doméstica em plena metrópole, organizações trabalham para que o impacto ambiental seja positivo. Nesta segunda-feira (5), em que se comemora o Dia Mundial do Meio Ambiente, a reportagem selecionou nove delas que vêm fazendo a diferença quando o assunto é desenvolvimento sustentável. Ao longo de 13 anos, elas foram reconhecidas pelo Prêmio Empreendedor Social, realizado pela Folha em parceria com a Fundação Schwab, e Prêmio Empreendedor Social de Futuro, concurso exclusivo do jornal. Hoje, os empreendedores sociais que lideram essas iniciativas integram a Rede Folha de Empreendedores Socioambientais. Veja mais na galeria abaixo. * | empreendedorsocial |
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] | Política, negócios sustentáveis e o papel dos consumidores e dos indivíduos foram os ingredientes principais do "Diálogos sobre a Nova Economia", realizado nesta terça-feira (30), em São Paulo, que teve como destaque Richard Branson, dono do grupo Virgin. "Temos o mais bonito dos planetas, que eu pude ver na minha viagem ao espaço. Temos de escolher se vamos continuar a destruí-lo ou fazê-lo ainda mais belo", afirmou o empresário britânico. Branson promete para o começo de 2018 iniciar o turismo aeroespacial para clientes dispostos a pagar US$ 250 mil para fazer um passeio fora da Terra. No encontro em terras brasileiras promovido pela Natura e pelo Sistema B, Branson colocou o crachá de empreendedor social, como fundador da Carbon War Room, cujo foco é buscar soluções para problemas climáticos. Gancho para colocar em pauta a controversa política de Donald Trump para o ambiente. Dois dias depois, o presidente dos Estados Unidos anunciaria que o país deixaria de ser signatário do Acordo do Cima de Paris, firmado por 195 nações em 2015. "Trump nunca poderia governar um país como os Estados Unidos. Não sei como o elegeram. Deve ser embaraçoso ser americano", disse Branson. A declaração foi feita durante um bate-papo do britânico com o brasileiro Guilherme Leal, um dos fundadores da Natura. Os dois integram o momento mundial de empresas B, que reúne empreendedores com o compromisso de fazer negócios que impactem positivamente o ambiente e a sociedade. "Somos todos B aqui. Acreditamos que é possível construir um mundo melhor e uma sociedade mais inclusiva", disse Leal. "Estamos falando com indivíduos que sáo também consumidores e eleitores e podem fazer a transformação." O copresidente do Conselho de Administração da Natura, que foi vice na chapa de Marina Silva nas eleições presidenciais de 2014, alertou também para as ameaças de retrocesso do atual governo Michel Temer e da crescente influência da bancada do agronegócio no Congresso Nacional. "Este é um momento de grande preocupação e de risco de retrocesso institucional diante de duas Medidas Provisórias que propõem a redução de áreas de preservação na Amazônia", afirmou Leal. Ele salientou ainda o crescimento nos últimos dois anos da taxa de desmatamento na região. "Precisamos ativar o nosso ativismo." INOVAÇÕES DO BEM O evento também abriu espaço para a apresentação de iniciativas inovadoras capazes de responder aos desafios socioambientais da atualidade. O que têm em comum um óculos feito de jeans reciclado, painéis solares maleáveis, um hidratante feito a partir de uma espécie de árvore amazônica ameaçada de extinção e um lanches saudáveis com castanhas brasileiras? Este são alguns dos produtos concebidos por empresas como Karun, Sunew, Natura e Mãe Terra, cujos fundadores também ocuparam o palco do "Diálogos sobre a Nova Economia". "Temos a solução para salvar o mundo: a fonte mais verde de geração de energia", anunciou Tiago Alves, cofundador da Sunew. A start-up brasileira colocou no mercado uma tecnologia de placas fotovoltaicas de nova geração. Dobráveis e leves, elas podem ser transportadas em lombo de burro, nos rincões do Nordeste ou da África. "Criamos o jegue elétrico", brincou o empreendedor, ao mostrar as enormes potencialidades do produto. Alves falou sério, no entanto, ao enfatizar a urgência de uma revolução energética e de uma transição para um modelo sustentável de produção e consumo de energia renovável. "No ritmo atual, estamos a 16 anos para acabar o mundo. E a gente acaba antes do que as recursos naturais, como as reservas de petróleo, pois estamos no limite de 2 graus na escalada do aquecimento global e 75% da calota polar já derretida." O alarmismo é necessário, segundo ele, para fazer com que todos participem da solução. "Estamos no abismo e ainda estudando como parar. É preciso quebrar paradigma. O planeta depende disso." E ele prossegue com raciocínio: "Já temos tecnologia, leis, regulação. O que falta? Faltamos nós. A transição para a energia limpa é coletiva. Depende de cada um de nós." PAPEL DAS EMPRESAS Renata Puchala, gerente de Sustentabilidade da Natura, ressaltou o papel das empresas, que podem transformar desafios socioambientais em oportunidade de negócios. A executiva deu exemplos do trabalho da empresa brasileira de cosméticos que atua com 33 cooperativas na sua cadeia de fornecedores, 24 delas localizadas na região amazônica. "Acreditamos na economia da floresta em pé." Um exemplo é a linha de produtos à base da Ucuuba, árvore ameaçada de extinção. Um processo que vai além do negócio em si e também gera renda e empoderamento nas comunidades. Como no caso de Rosilei Almeida, que criou o Movimento Mulheres das Ilhas de Belém. Impacto positivo computado na renovação da certificação da Natura como B Corp. Desde 2014, a companhia brasileira passou a integrar a rede global de empresas que associam crescimento econômico à promoção do bem-estar social e ambiental. É a maior B Corp industrial do mundo e a primeira de capital aberto. Ao renovar a certificação, a Natura obteve 120 pontos, 11% a mais em relação a 2014. Emmanuelle Wargon, vice-presidente de Assuntos Corporativos do grupo Danone, também festejou a recente certificação da operação do grupo na Espanha como empresa B. "Acreditamos que crescimento sustentável é rentável. A revolução na alimentação está crescendo", afirmou a executiva. MAIS QUE MODA Fundador da Karün, empresa de óculos feitos de materiais reciclados, o chileno Thomas Kimber pretende o usar o canal de comunicação da moda para o crescimento do negócio com impacto social e ambiental. "Os óculos podem representar uma nova perspectivas de ver o mundo. Até agora, a mensagem do mundo fashion é muito ruim para a sociedade." O empreendedor destacou o fato de estarmos rodeados de desperdício. "Nós estamos enxergando valor em jeans usados e descartados. Um material que reciclamos e que que viram óculos. Precisamos mudar a lógica de produção, incluir as pessoas e mudar a nós mesmos." Para Alexandre Borges, CEO da Mãe Terra, é possível associar lucro e propósito no seu negócio que visa democratizar o consumo de produtos naturais e orgânicos no Brasil. "Não se consegue ser ver se estivermos no vermelho", lembrou ele. Há dez anos, ele virou empreendedor social ao adquirir a Mãe Terra e vem atuando para ampliar o nicho de mercado em um cenário desafiador: 50% da população brasileira está acima do peso e o Brasil é o maior consumidor per capita de agrotóxico. Apesar da crise, ele apresenta números animadores, como os 10 milhões de consumidores/mês da marca. Crescimento apoiado em estratégias como a de lançamento de pacotes de lanche com castanhas brasileiras e de biscoito integrais a preços populares. "Temos que encorajar os consumidores a fazer a escolha certa, influenciando o comportamento do público", pregou Branson, ao encerrar o diálogo sobre as perspectivas e desafios da economia do século 21. E o extravagante empresário fez jus à fama ao se despedir da plateia. Deixou o palco carregando no colo a mediadora da conversa, Andrea Alvares, vice-presidente de Marketing, Inovação e Sustentabilidade da Natura. | empreendedorsocial |
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] | Por meio de chamadas públicas, a plataforma Movimento Coletivo irá destinar R$ 3 milhões até o fim de 2017 para iniciativas que alavanquem causas como acesso à água, educação nutricional e equidade de gênero e raça. O primeiro edital, que investirá R$ 600 mil para soluções inovadoras para o acesso e o tratamento de água para consumo, já está com inscrições abertas até 7 de julho. A plataforma, de iniciativa da Coca-Cola Brasil, visa um impacto de longo prazo e conta com um conselho independente externo, com caráter deliberativo e envolvido ao longo de todas as etapas até a seleção das iniciativas e soluções a receberem recursos. Os conselheiros são: Ana Carolina Querino, da ONU Mulheres; Gisela Solymos, do Cren (Center for Nutrition Recovery and Education); Luciana Aguiar, do Pnud (Programa das Nações Unidas para o Desenvolvimento); Daniel Izzo, do Vox Capital; Heiko Spitzeck, da Fundação Dom Cabral; Celia Cruz, do Instituto de Cidadania Empresarial; e André Degenszajn, do Instituto Ibirapitanga. | empreendedorsocial |
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] | Criar uma legislação ampla que regulamente a internet e investir em educação digital são fundamentais para o uso responsável de tecnologia e para conscientização dos usuários quanto aos conteúdos que acessam e compartilham na web e nas redes sociais. Estes dois pontos foram os mais debatidos por especialistas, empreendedores sociais e ativistas na segunda edição da série "Diálogos Transformadores" deste ano. O encontro foi realizado pela Folha, em parceria com a Ashoka, nesta terça-feira (30), no auditório do jornal em São Paulo, com transmissão ao vivo pela TV Folha. O debate com o tema "Tecnologia e Internet: Uso Responsável" foi apresentado pela Vivo e mediado por Eliane Trindade, editora do Prêmio Empreendedor Social, reuniu sete convidados que atuam em diferentes áreas. Rodrigo Nejm, diretor da SaferNet (organização que reúne profissionais de várias frentes com a missão de defender e promover os Direitos Humanos na Internet), abriu o diálogo ressaltando a importância de iniciativas que ajudem a identificar conteúdo que faça menção à alguma violação de direitos, como pedofilia ou cyberbullying. Nejm também pontuou que o assunto deve ser tratado pela sociedade como um todo, "O problema não é a internet, mas a forma como ela é utilizada. É preciso empoderar as pessoas para entenderem mais a internet e a usarem melhor". Para Rodrigo Baggio, fundador da ONG Recode, que estabelece parcerias com instituições e escolas públicas para promover o empoderamento digital, a melhor forma de lidar com essa questão é a educação. "Nós acreditamos que devemos formar cidadãos digitais e não apenas dar as condições de acesso" diz. Baggio, que é empreendedor social das redes Schwab e Ashoka, também considerou que vivemos um momento crucial por conta do avanço da tecnologia e o impacto que ela causa na forma como nos relacionamos com o mundo e é preciso que os usuários desenvolvam uma consciência digital. A falta de consciência e de responsabilidade de usuários foi exemplificada pela experiência da jornalista Rose Leonel. Após ter fotos íntimas divulgadas pelo ex-noivo na internet, ela criou a ONG Marias da Internet, na tentativa de ajudar outras mulheres vítimas do mesmo crime digital. Rose contou que, além das questão legais insuficientes para punir quem causa esse tipo de agressão, a vítima também se depara com o despreparo das autoridades na abordagem do assunto. "Nem todos os advogados estão preparados para lidar com o tema", explica. "Muitas vezes, ouvi que não daria em nada ir atrás disso". No fim do primeiro bloco, Michael Kapps, sócio do Tá.Na.Hora Saúde Digital, empresa que atua por meio de parcerias com prefeituras e empresas privadas para enviar mensagens (SMS) com dicas e perguntas para pacientes, contou um pouco sobre a origem de seu negócio social, que foi finalista do Prêmio Empreendedor Social de Futuro em 2016. "Se podemos compartilhar vídeos curtos e mensagens para falar de outras coisas por que não usar isso para ajudar as pessoas"? Além de Kapps, outro caso inspirador apresentado neste "Diálogos Transformadores" foi o de Kamila Brito, criadora do projeto Barco Hacker. Brito falou sobre sua experiência em conectar pessoas de comunidades ribeirinhas na Amazônia, que possuem celular, mas não sabem como usá-los, e ensiná-las a utilizar a rede em benefício próprio. "Isso é feito através de workshops e palestras e até com o apoio pontual de grandes corporações como Google e Facebook",disse. O segundo bloco trouxe outro assunto importante para o debate: a privacidade e proteção de dados pessoais. Mais uma vez, foi discutida a necessidade de uma legislação abrangente. O advogado Renato Ópice Blum, especialista em direito digital, ressaltou a importância de uma lei de proteção de dados, algo que ainda não existe no país, para que os usuários possam ter algum resguardo legal. "É necessária uma coalizão internacional para harmonizar as leis existentes e as futuras leis para que se possa ter um clima de proteção, uma vez que a internet não tem fronteiras. Do ponto de vista jurídico, uma ação em um país pode gerar uma consequência em outro" complementou. Para Elizabeth Veloso, consultora da Câmara dos Deputados para a área de ciência, tecnologia, comunicação e informática, é preciso ter uma "cultura da segurança da rede". Ela também alerta sobre a urgência na criação de uma regulamentação para a internet em relação a disponibilização de dados pessoais através de políticas públicas, capazes de intervirem entre os usuários e gigantes como Google e Facebook. Veloso ainda falou sobre iniciativas que ajudam na divulgação de informações sobre a proteção de dados na internet."O CGI (Comitê Gestor da Internet no Brasil) tem cartilhas disponíveis na internet que abordam o tema de maneira muito didática". Os eventos da série Diálogos Transformadores podem acessados no canal especial da série na TV Folha. Além das íntegra das cinco edições já realizadas, é possível assistir aos melhores momentos dos eventos sobre Reciclagem, Desmatamento, Empoderamento Feminino e Economia Circular em minidocumentários que também fazem parte da plataforma multimídia. * Assista à íntegra do debate Diálogos Transformadores: Tecnologia e Internet | empreendedorsocial |
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] | Considerado o "Oscar das Startups", o Prêmio Gala Latam Founders reconhece na noite desta segunda-feira (29), as startups mais inovadoras do Brasil em sete categorias. Em evento com cerca de 300 convidados entre investidores, empreendedores, aceleradoras e idealizadores de negócios inovadores, as novas empresas recebem as chancelas de melhor investidor; melhor empresa b2b; melhor empresa b2c; melhor empresa internacional; melhor aceleradora; empresa mais inovadora; e empresa mais impactante. Haverá ainda a presença do convidado especial Neil Patel, o guru do Marketing Digital. A apresentação ficará por conta de Igor Ribeiro, editor do Tecmundo, e Mariana Hein, atriz. Prêmio Gala Latam Founders - praça São Lourenço, São Paulo, SP. Seg. (29): às 19 horas. | empreendedorsocial |
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] | Cem por cento das brasileiras, independente de idade, escolaridade, nível social ou raça, já ouviram falar da Lei Maria da Penha, que completou dez anos no ano passado, revela a pesquisa "Violência Doméstica e Familiar Contra a Mulher" (Data Senado, 2015). Ainda assim, a violência contra a mulher segue sendo uma epidemia no país. Um problema tão desafiador demanda respostas inovadoras e consistentes. Um exemplo é o Fundo Fale Sem Medo, parceria do Fundo ELAS - único fundo de investimento social do país voltado exclusivamente para mulheres - com o Instituto Avon. Como parte dessa parceria, já foram lançados três editais para conceder doações a projetos elaborados por organizações de mulheres que usam diferentes abordagens para enfrentar a violência doméstica. Por seu ineditismo e eficácia, o Fundo Fale Sem Medo foi reconhecido internacionalmente como "case" de sucesso pela Business for Social Responsibility - organização global sem fins lucrativos que trabalha com uma rede de mais de 250 empresas na construção de um mundo justo e sustentável. Com um investimento de R$ 6,7 milhões, o Fundo Fale Sem Medo já apoiou 77 projetos de todo o país, alcançando 25 Estados, 276 municípios e mais de 52 mil beneficiários diretos entre mulheres, homens, jovens, estudantes, mulheres com deficiência, negras, lésbicas, mulheres indígenas, pescadoras, agricultoras familiares, trabalhadoras domésticas, mulheres trans, mulheres de terreiro, quilombolas. Mulheres como a agricultora Maria do Socorro, de Bacabal, no Maranhão. Ela relata que "muitas mulheres achavam que sofrer violência era só apanhar, mas agora aprendemos sobre os diversos tipos de violência que uma mulher pode sofrer". Ou como Cirleide, moradora de Macaíba, no Rio Grande do Norte, que tinha vergonha de denunciar a violência que sofria. "Perante a sociedade, você ter sido vítima do seu marido é uma vergonha. Mas hoje não me sinto mais envergonhada, me sinto consciente", diz. Apesar de as pessoas terem ouvindo falar da Lei Maria da Penha, em pesquisa com as 33 organizações apoiadas em 2016 verificamos que quase 70% dos grupos consideram que a falta de compreensão ou desconhecimento sobre a questão por parte da população é um impedimento para o fim da violência doméstica. Os projetos buscam promover a mudança de comportamento de homens e mulheres e a incidência em políticas públicas, realizando parcerias com órgãos e instituições municipais, estaduais e federais. Para transformar a realidade de Maria, Cirleide e de tantas outras mulheres Brasil afora, é preciso envolver diferentes setores da sociedade e investir em ações coletivas e integradas. Desde 2000 o Fundo ELAS atua nesse sentido, estabelecendo parcerias com organizações que atuam de modo coordenado, cada uma em sua área de expertise, para construir um país com equidade de gênero. Com uma metodologia pioneira que inclui cocriação, horizontalidade, isonomia na seleção de projetos e os nossos "Diálogos" - encontros em que os grupos fortalecem sua atuação em rede e desenvolvem estratégias conjuntas -, produzimos impacto coletivo com parceiros da iniciativa privada que buscam inovar investindo conhecimento e recursos financeiros em organizações da sociedade civil que trabalham pela solução dos problemas gerados pelas desigualdades de gênero. Assim avançamos em nossa missão de promover e fortalecer o protagonismo e os direitos das mulheres, certas de que a desigualdade de gênero é um problema de todos nós, e só será resolvido quando as habilidades e os recursos de todos nós - empresas, sociedade civil e governo - estiverem alinhados para esse objetivo. *Amalia Fischer é socióloga, doutora em Comunicação e Cultura pela UFRJ, idealizadora, cofundadora e coordenadora geral do ELAS Fundo de Investimento S | empreendedorsocial |
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] | O Insper promove nesta quarta-feira (24) o seminário "Desafios da Gestão na Segurança Pública", à partir das 9h. Na programação, estão previstas a participação de gestores públicos de vários Estados, entre eles Marcelo Vladimir Corrêa, diretor de Gestão Integrada para Resultados da Secretaria de Defesa Social de Minas Gerais; Ricardo Balestreri, secretário de Segurança Pública e Administração Penitenciária de Goiás; André Garcia, secretário de Segurança Pública do Espírito Santo; e Fernando Antonio Costa Oliveira, chefe do gabinete da Vice-Governadora do Estado do Ceará. Além disso, o Instituto Sou da Paz apresentará um relatório que traz boas experiências. O Insper Metricis também divulgará os resultados de pesquisa feita com o governo do Rio de Janeiro, que traz o impacto da existência do sistema de metas na redução dos índices de criminalidade no Estado, no período que vai do segundo semestre de 2009 ao segundo semestre de 2015. O Insper é um dos parceiros do Prêmio Empreendedor Social. | empreendedorsocial |
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] | Após ter imagens íntimas vazadas pelo ex-namorado, em 2006, a jornalista Rose Leonel, 46, perdeu o emprego, teve que mandar o filho de 12 anos morar com o pai no exterior e quase foi "linchada" em sua cidade, Maringá, no Paraná. "Ele me queimou", diz ela. "É a clássica pornografia de revanche." Em 2013, Leonel fundou a ONG Marias da Internet, que se dedica à orientação jurídica e apoio psicológico a mulheres em situações semelhantes. Seu nome batiza o Projeto de Lei 5.555/2013, em tramitação no Congresso Nacional, que altera a Lei Maria da Penha e criminaliza a divulgação de fotos e vídeos com cena de nudez ou ato sexual sem autorização. Para ela, a divulgação desse material é um crime semelhante ao do estupro: "Quando a mulher é violentada, geralmente, ela é culpabilizada pela sociedade. E no crime de divulgação de imagem íntima não consensual ela também é". * Eu fui vítima de um crime na internet há 11 anos. Meu ex-parceiro divulgou fotos íntimas minhas em 15 mil e-mails aqui na cidade [Maringá, interior do Paraná]. Ele fazia uma leva a cada semana. Era "Episódio Um". Na outra semana, "Episódio Dois". Ele foi me queimando viva. Também gravou as fotos em CDs e distribuiu nos principais condomínios residenciais e no comércio da cidade. Quase fui linchada. É a clássica pornografia de revanche, quando você termina um relacionamento e a pessoa não aceita. Ele falou que, se eu não ficasse com ele, iria me destruir. Eu fiquei arrasada. Ele me queimou viva. Foi um processo torturante. Como se não bastasse, ele postou as fotos em todos os blogs de pornografia do Brasil e fora do país, na Holanda, em Portugal, EUA, Alemanha. Foram quatro anos, expondo, postando, montando. Ele hackeou o meu e-mail como se fosse eu mesma soltando esse material. Tinha gente que mandava mensagem: "Você não vai fazer fotos novas para gente, não?". Era como se eu estivesse me vendendo. FILHOS Aquele bandido não poupou nem os meus filhos. Ele chegou a colocar o celular do meu menino naquelas divulgações. Quando o levava para a escola, meu filho dizia: "Mamãe, me deixa um quarteirão antes da escola". Era para as pessoas não descobrirem que eu era a mãe dele. Foi muito triste. Quando descobriram, ele começou a ter problemas. Ele brigava. Era uma reação para defender a honra da mãe. Meu ex-marido veio da Europa e nós achamos por bem que meu filho fosse embora com ele para evitar uma tragédia. Ele iria crescer. Já pensou se quisesse agir com as próprias mãos? Ele poderia não suportar essa dor e querer fazer justiça. Embora soubesse que era o melhor, a distância do meu filho foi o maior golpe que eu sofri nessa situação. Ele voltou apenas seis anos depois. A minha filha ficou comigo. Ela era pequenininha, tinha 7 anos. Fiquei viúva no meu segundo casamento. Como o pai dela tinha falecido, nela ficou comigo, mas foi muito sofrimento. Era discriminada na escola. As mães falavam: "Não brinca com essa menina, porque a mãe dela não presta". Ela mudou de escola várias vezes. Eu me lembro até hoje de ela chorar muito e falar: "Mamãe, o que é que a gente fez para sofrer desse jeito? A gente não é culpada de nada. Eu não fiz nada". Você sofre de uma forma quando a dor te atinge, mas quando atinge o seu filho, essa dor é dobrada. Meus filhos tiveram de lidar com preconceito, com a malícia e com a crueldade das pessoas. Nós enfrentamos essa luta juntos. A vida deles nunca mais foi a mesma. JUSTIÇA Aquilo passou dos limites. Tenho um amigo que fala que eu fui para Chernobil [cidade ucraniana arrasada após acidente nuclear]. Então, desde o começo, eu falei: "Vou buscar justiça". Entrei no Juizado de Pequenas Causas e não deu em nada. Meu advogado na época não tinha experiência. Meu ex pagou uma multa pecuniária de R$ 3.000, mas continuou cometendo o crime como se nada tivesse acontecido. Um ano depois, tentei, então, entrar na justiça, mas em Maringá ninguém quis pegar a minha causa. Eu estava desacreditada. As pessoas pensavam que era eu mesma que estava me divulgando. E não tinha dinheiro. Fui mandada embora do meu trabalho. Eu era colunista no jornal da cidade. Eu precisei buscar outro advogado em São Paulo. Consegui também o apoio de um perito digital. Houve busca e apreensão das máquinas dele [do ex-namorado]. Depois de um certo tempo, foram ouvidas as testemunhas e foi comprovado [que o ex era o responsável pelas divulgações]. Quando é crime digital, você consegue identificar o ID da pessoa [identificação do usuário da internet]. Conseguimos rastrear quando ele estava postando num site de pornografia na Alemanha. Foi pego que saiu da sala dele, o provedor que ele usou. Há quatro anos, ele foi condenado na instância cível e criminal. Vai ter que pagar, porque não pagou ainda nenhum centavo, R$ 30 mil. Também foi condenado a um ano, 11 meses e 29 dias de reclusão. Mas ele não foi preso. Reverteu a pena em cestas básicas e trabalho comunitário. MARIAS DA INTERNET Assim que eu consegui a condenação, eu me senti forte o bastante para chamar as pessoas que trabalharam no meu caso e juntos fundarmos a ONG Marias da Internet. No Brasil, não tinha uma instituição onde a mulher pudesse se orientar e encontrar o suporte para esse tipo de caso, que é muito específico. Atualmente, a gente recebe de quatro a oito denúncias desse tipo de crime por mês. Do Brasil e de fora. Já atendemos mulheres da Grécia, Portugal e Equador. Em geral, são brasileiras. O veículo de difamação campeão é o Facebook, mas a gente tem percebido uma migração para o WhatsApp. As ferramentas e as facilidades para se cometer esse crime têm aumentado. Nós fazemos os primeiros socorros, dando apoio psicológico. Eu digo: "Olha, eu já passei por isso. Calma, você vai conseguir". Ela vem totalmente desesperada. As meninas têm falado que nós somos uma luz nessa escuridão da desinformação, do machismo, da discriminação e do preconceito. A vítima sofre um processo de exclusão social e de marginalização. Existe uma similaridade entre a divulgação de imagem íntima não consensual com o crime de estupro. Porque quando a mulher é violentada, geralmente, ela é culpabilizada pela sociedade. E no crime de divulgação de imagem íntima não consensual ela também é. Na própria justiça impera o machismo, a discriminação. A mulher chega nos corredores da delegacia e é maltratada. Os homens não entendem a dimensão do caso. Eu já ouvi disparates como: "Em briga de marido e mulher a gente não mete a colher". Muitas nem chegam a entrar na justiça, porque não há uma lei especifica ou ferramentas jurídicas para o sucesso da causa. Mas, em 2013, o deputado João Arruda [PMDB-PR] ficou sabendo sobre o caso e nós começamos a desenhar a Lei Maria da Penha Digital, que agora ele quer batizar com o meu nome, Lei Rose Leonel. É uma lei que consegue categorizar esse crime e prevê uma punição exemplar. Prevê uma multa e uma reclusão de até três anos de prisão, que é inegociável. Não se negocia por cesta básica, nada. Se for aprovada no Senado nós teremos uma lei no Brasil. É só o ponta-pé inicial. O crime na internet é uma ferida que fica sempre aberta. Infelizmente, as sequelas vão ser para o resto da vida. Por mais que se tire as imagens, uma hora ou outra alguém em algum lugar do mundo coloca de novo e isso viraliza. A internet é um lugar que você nunca mais vai conseguir limpar. É muito raro. Aliás, que eu saiba, é impossível. | empreendedorsocial |
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] | Para discutir o bom emprego das novas tecnologias, especialistas e empreendedores se reúnem na terça-feira (30), no auditório da Folha, em São Paulo, em mais uma edição do "Diálogos Transformadores". Sob o tema "Tecnologia e Internet: Uso Responsável", Rodrigo Baggio, fundador da ONG Recode; Rodrigo Nejm, diretor de educação da SaferNet; e Rose Leonel, criadora da ONG Marias da Internet, introduzem o assunto a partir das 16h, em evento com transmissão ao vivo da "TV Folha". O Prêmio Empreendedor Social prorrogou o prazo de inscrições; participe Durante duas horas, o trio participará de entrevista e também de debate, na segunda parte do evento, quando vai interagir com Renato Opice Blum, advogado especialista em direito digital, e Beth Veloso, consultora da Câmara dos Deputados para a área de ciência, tecnologia, comunicação e informática. A plateia de 80 convidados vai conhecer ainda os casos inspiradores de Kamila Brito, criadora do Barco Hacker, que usa a tecnologia como ferramenta de conexão entre pessoas de comunidades ribeirinhas da Amazônia, e Michael Kapps, sócio do Tá.Na.Hora Saúde Digital, que atua em parceria com o poder público e empresas privadas para informar, monitorar e interagir com pacientes por meio de mensagens SMS. Esta edição do "Diálogos Transformadores", evento realizado pela Folha em parceria com a Ashoka, é apresentada pela Vivo. "É mais uma iniciativa que leva a excelência editorial da Folha para uma série de conteúdos multimídia sobre um tema tão relevante quanto o uso responsável de tecnologia e internet em plena revolução digital ", afirma Sérgio Dávila, editor-executivo do jornal. Os parceiros da iniciativa também destacam a importância do debate. "A Vivo é a primeira operadora do setor a promover a reflexão sobre o mundo digital, conectando usuários de todas as idades", afirma Joanes Ribes, responsável pela área de Sustentabilidade da companhia de telecomunicação. "Com a plataforma Dialogando e a participação em iniciativas como o 'Diálogos Transformadores', queremos incentivar a reflexão sobre a utilização das tecnologias em diferentes realidades e estimular um novo olhar em favor do desenvolvimento sustentável", complementa. Sobre a parceria, Wellington Nogueira, presidente da Ashoka no Brasil, afirma que "os 'Diálogos Transformadores' são espaços de atualização, inspiração e engajamento que mostram soluções inovadoras que já estão acontecendo hoje e podem nos levar a futuros melhores e mais sustentáveis". O conteúdo da discussão que se propõe a apontar caminhos será ainda transformado em um minidocumentário para websérie no canal "Diálogos Transformadores". Além de informar, apontar caminhos e conscientizar, é também uma oportunidade de mobilizar a Rede Folha de Empreendedores. Diálogos Transformadores Tecnologia e Internet: Uso Responsável - Auditório da Folha de S.Paulo - alameda Barão de Limeira, 425, 9º andar, Campos Elíseos, São Paulo, SP. Ter. (30): das 16h às 18h. GRÁTIS | empreendedorsocial |
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] | "A liderança vem em todos os formatos e tamanhos", afirma Andy Coxall, presidente do programa internacional Common Purpose Experiences, que desde 2014 trabalha no Brasil para formar líderes. Em um programa voltado para estudantes chamado Student Experiences, fruto de parceria com a Fundação Dom Cabral, apoiadora do Prêmio Empreendedor Social, cerca de cem universitários se encontram com líderes para tentar entender e resolver os problemas das cidades. O Prêmio Empreendedor Social prorrogou o prazo de inscrições; participe "Os principais problemas e desafios do mundo atravessam fronteiras de países, crenças, agendas, setores, indústrias, mas frequentemente se desenvolvem líderes intra-fronteiras. Queremos líderes que atravessem essas fronteiras", explica Coxall sobre o principal pilar da organização. Durante três dias em São Paulo, os jovens serão inspirados por diferentes líderes para que descubram como aumentar o engajamento cívico na capital paulista. "Os estudantes vão trabalhar em projetos em resposta a essa falta de engajamento cívico, o que poderiam fazer para que as pessoas assumissem responsabilidade pela cidade", diz o presidente da Common Purpose. * Folha - Qual é o trabalho da Common Purpose? Andy Coxall - Somos uma organização internacional sem fins lucrativos que desenvolve de lideranças. Temos programas para pessoas em diferentes estágios de liderança, para apoiá-los a serem líderes melhores. Nossa principal crença é que os principais problemas e desafios do mundo atravessam fronteiras de países, crenças, agendas, setores, indústrias, mas frequentemente se desenvolvem líderes intra-fronteiras. Queremos líderes que atravessem essas fronteiras. Como esses líderes são formados? Usamos as cidades como nossa sala de aula, levamos esses líderes para visitarem suas cidades ou para outras cidades para explorarem a liderança em primeira mão. Eles se encontram com líderes de negócios, governo, ONGs, para entenderem quais são os desafios do mundo. Fazemos isso dentro do quadro de liderança, de duas formas de trabalho. Uma, é sobre como liderar numa situação em que não se tem nem autoridade ou poder. E a outra é inteligência cultural, que é olhar como liderar ultra-fronteiras e trabalhar com pessoas que são fundamentalmente diferentes. Juntamos grupos bem diversos em nosso programa. Em São Paulo, temos estudantes de nove, dez universidades diferentes, de todos os tipos de curso, com experiências e histórias diferentes. Muito do aprendizado vem de juntar um grupo tão diverso. Também trabalhamos com líderes experientes. Unimos líderes de negócios, governo, ONGs e organizações comunitárias que não se encontrariam normalmente e levamos para uma experiência de compartilhamento e aprendizado, para aprenderem uns com os outros. Por que trabalhar com estudantes universitários e não do ensino médio? Universidades são lugares onde estudantes se reúnem. Em São Paulo, há estudantes que vêm de todo o Brasil, América Latina e do mundo para estudar. Estamos muito interessados nessa oportunidade única de aprendizado. Há quanto tempo a organização existe e qual sua abrangência? O programa começou cerca de 30 anos atrás. Primeiramente no Reino Unido, mas hoje está em praticamente 70 cidades ao redor do mundo. O que essas cidades têm em comum? Vemos as cidades como lugares muito interessantes porque é onde as culturas se encontram, onde as pessoas de diferentes nacionalidades se juntam, onde diferentes setores existem, diferentes indústrias. Os maiores problemas que enfrentamos no mundo se manifestam em cidades. Então, as cidades em que temos programas são unidas pelo fato de serem muito prósperas e interessantes onde os problemas do mundo existem, onde líderes têm a oportunidade de atacá-los. Da parte do programa para estudantes, é uma geração de jovens que quer ter um impacto nas cidades, se responsabilizar por ela, pelas comunidades. Vemos líderes experientes que querem isso também, mas que já estão por aí há muito mais tempo, então talvez sofreram mais ao longo do caminho e são um pouco mais cínicos. Você acha que essa geração é mais engajada que a anterior? Não sei se é uma questão de ser mais, mas acho que, ao redor do mundo, as pessoas realmente querem se tornar responsáveis pelas cidades. Sempre fico impressionado com isso, que eles olham para a geração atual de líderes e veem que não estão fazendo do jeito que fariam ou não compartilham suas crenças e valores, mas não querem esperar até ter 40, 50, 60 anos. Quais os desafios a serem trabalhados no Student Experiences em São Paulo? O desafio atacado no programa é como aumentar o engajamento cívico na cidade. Como fazer as pessoas colocarem a mão para cima, como cidadãos, para assumirem a responsabilidade pelos problemas que veem ao seu redor. Os estudantes vão se encontrar com líderes de organizações muito interessantes das áreas de negócios, como Goldman Sachs, do governo, de transporte, como a CCR, para entenderem o seu papel, quais os desafios da cidade e qual sua visão de como os cidadãos podem se engajar. Os estudantes vão trabalhar em projetos em resposta a essa falta de engajamento cívico, o que poderiam fazer para que as pessoas assumissem responsabilidade pela cidade. Espero que eles saiam com ideias bem interessantes de como podem fazer isso. Em sua opinião, o que é preciso para ser um líder? Liderança pode ser grande ou pequena, pode ser muito óbvia ou sutil. Para ser um líder, não é preciso ter um grande cargo, experiência, orçamento ou uma grande equipe. Acreditamos que qualquer um pode ser um líder e depende de você, do seu propósito na vida e quais são os seus valores e visão. Tentamos explicar para os estudantes que a liderança vem em todos os formatos e tamanhos e que eles são líderes em potencial. | empreendedorsocial |
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] | Durante uma semana, cinco empreendedores sociais que integram as redes Schwab e Folha participaram de curso na Harvard Business School, nos Estados Unidos. É o tipo de capacitação que está entre os benefícios oferecidos para os vencedores do Prêmio Empreendedor Social, que prorrogou o prazo de inscrições para a edição deste ano até domingo (21). O Empreendedores Sociais do Ano de 2010, Roberto Kikawa (Cies); 2011, Gisela Solymos (Cren); 2013, Merula Steagall (Abrale); e 2014, Cláudio Sassaki e Eduardo Bontemo (Geekie) foram os escolhidos pela Schwab para participar do programa neste ano. "Participar no programa de capacitação em Harvard Business School, no ano que a Abrasta (Associação Brasileira de Talassemia) completa 35 anos de existência e a Abrale (Associação Brasileira de Linfoma e Leucemia), 15 anos, foi uma experiência marcante, que me fez entender mais sobre o desafio de escalarmos e ampliarmos o impacto das iniciativas sociais no Brasil", afirma Merula. O time de professores e mentores do curso inclui Dana Born, militar aposentada das forças armadas que, em Harvard, trabalha na área de políticas públicas. Entre os aprendizados que podem ser úteis para todas as organizações de diferentes áreas de atuação, a presidente da Abrale destacou os seguintes: O papel das organizações sociais na América Latina ainda não é muito entendido, então o primeiro desafio é conscientizar a sociedade do valor que temos perante o desenvolvimento. A partir de uma estratégia comum com os diferentes atores envolvidos no movimento, dividir responsabilidades e abordar de forma mais ampla os problemas que são muito complexos. Implantar métodos robustos de monitoramento e medição de impacto; demonstrar resultados; cuidar dos recursos humanos; e planejar a sucessão. As opções discutidas no curso para que este escalonamento se dê são: definição de um modelo que já demonstrou sua eficácia, para que que outras entidades possam replicá-lo, e mobilização de uma rede com instituições com propósitos alinhados, cujo objetivo essencial é a mudança sistêmica e de como as decisões são implementadas. Destacou-se a relevância de se manter a motivação e valores que nos possibilitaram chegar até aqui e desenvolver novos talentos para gerir uma organização sólida e bem maior. A teoria da mudança é a afirmativa do que estamos tentando alcançar, os talentos e os recursos que necessitamos e como mediremos as conquistas. Liderar esse processo de mudança é muito desafiador e exige novas habilidades e conhecimentos continuamente. Entender a urgência, definir a visão, comunicar a visão com ações, formar uma forte coalizão que guiará as ações, se livrar dos obstáculos, comunicar rapidamente as primeiras conquistas, consolidar melhorias e institucionalizar novas abordagens e ferramentas de monitoramento e avaliação dos programas foram pontos destacados como relevantes. Buscar o desenvolvimento pessoal em cinco áreas: autoconsciência, valores e princípios, motivações, equipe de suporte e vida integrada. Todos temos capacidades de inspirar e empoderar uns aos outros. Em primeiro lugar, devemos estar dispostos ao desenvolvimento e crescimento pessoal enquanto líderes. A menos que as pessoas se tornem atores na mudança desejada, as melhorias raramente acontecem. Devemos nos juntar a outros que possuem objetivos semelhantes, somar talentos e recursos, a fim de mudarmos o futuro. Isso envolve empenho com relacionamentos, trabalho estratégico baseado em valores, estrutura apropriada e muito cumprimento. Em suma, o aprendizado foi intenso e entendi que inovar é a parte mais simples num negócio social. A dificuldade está em engajar aliados para escalar. Desta forma, os dois temas não devem ser planejados isoladamente para alcançar uma mudança sistêmica. Devemos reconhecer a necessidade de adotar novos modelos, ferramentas e caminhos para abordar as causas e os problemas complexos da atualidade. - A empreendedora social que lidera a Abrale, também faz uma reflexão de como todos estes aprendizados podem ser úteis para a organização. * Transformar propósito em impacto exige descobrir paixões que se traduzam em trabalho –muito trabalho! Com os recursos que nos são confiados, gradativamente, ampliamos nossos programas e vamos demonstrando nosso valor social. Colaborar com o governo é essencial inclusive para combinarmos modelos de funcionamento em prol da efetividade da rede de oncologia. Fazer a diferença quando o governo ou o mercado falham no atendimento às necessidades dos pacientes com câncer envolve muito mais do que somente a difícil mobilização de recursos para a causa. Envolve encontrarmos um modelo de negócio com uma proposta de valor social. Este modelo deve incluir prestação de serviço ao governo e/ou às empresas, formação de uma equipe com valores humanitários e comprometida, além de atração de investimentos alinhados com o propósito da instituição. Nossa entidade, assim como a maioria das existentes em nosso país, iniciou-se com o incrível dinamismo, visão e compromisso de seus fundadores e aos poucos foi ampliando o engajamento de outros atores, comprovando aos poucos sua eficácia e demonstrando seu valor. Estamos no momento buscando ferramentas para escalar nosso impacto e isto inclui fortalecer o sistema aonde atuamos com a construção de uma rede sólida; Em nossos programas, precisamos mobilizar toda a rede da oncologia para orquestrar a mudança necessária nos resultados obtidos com os tratamentos. A mudança social que vislumbramos é auxiliar o governo na implementação e aprimoramento da Política Nacional de Prevenção e Controle do Câncer. Para escalar nossas iniciativas e alcançar um número maior de pacientes, familiares e profissionais da saúde que irão se beneficiar dos programas, precisamos ampliar nossos conhecimentos e a colaboração com todo o sistema envolvido com a problemática de prevenir e tratar o câncer. Quando o sistema for bem sucedido, todos irão se beneficiar –inclusive nós. Na experiência da Abrale, podemos exemplificar na prática. Entendemos que prevenir o câncer, diagnosticar precocemente e oferecer acesso ao melhor tratamento é urgente. Nossa visão é ser uma instituição de referência mundial e sustentável em educação e pesquisa para a cura de pessoas com câncer. As ações são todos os nossos programas nos quatro pilares da entidade: apoio aos pacientes, educação e informação, incidência na política pública e pesquisa. Em 2006, formamos a rede Alianza Latiana para fortalecer as organizações de pacientes em toda a região e disseminar modelos bem sucedidos de programas. Em 2014, idealizamos o movimento Todos Juntos Contra o Câncer, convidando os atores já envolvidos na temática a se unirem em prol do aprimoramento e cumprimento da Política Nacional de Prevenção e Controle do Câncer. Hoje, ambas as iniciativas já contam com mais de cem instituições parceiras que possuem diversificados saberes para nos conduzir à mudança idealizada. | empreendedorsocial |
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] | Em meio a tantas turbulências, ameaças e reais retrocessos da agenda socioambiental e de sustentabilidade no Brasil e no mundo, é possível achar notícias animadoras e positivas. E elas vêm do mundo da já não tão jovem certificação socioambiental ou dos selos verdes. Essas validações pretendem reconhecer o que é bem feito e incentivar mudanças para aqueles que desejam melhorar ou atingir um patamar mais alto de desempenho socioambiental em seu negócio. A boa notícia vem de um estudo lançado recentemente pela ISEAL Alliance, um tipo de Nações Unidas que reúne entre seus membros os principais sistemas de certificação de sustentabilidade que são comprometidos com valores como a participação, a transparência, a transformação e o impacto e a equidade no desenvolvimento e aplicação das suas regras. O Prêmio Empreendedor Social está com inscrições abertas; participe O relatório "The Business Benefits of Using Sustainability Standards" foi o primeiro esforço no sentido de fazer uma ampla revisão de pesquisas e estudos que avaliem o resultado da certificação para os negócios. O estudo também está organizado em ótimos infográficos, com a síntese dos resultados. A avaliação de mais de 40 materiais de sistemas de certificação e de setores da economia como agricultura, florestas, mineração e têxteis concluiu que as certificações de sustentabilidade oferecem uma ampla gama de benefícios para os negócios ao longo da cadeia de suprimentos, que podem se materializar na escala do valor da empresa, da cadeia de suprimentos e do setor. O estudo identificou como principais resultados de curto prazo prêmios para os produtos (em 45% dos estudos), acesso a mercados diferenciados (85%), melhor acesso a financiamento (30%), melhor gestão de risco da cadeia de suprimentos (55%) e melhoria operacional. Os resultados de longo prazo identificados em 53% dos casos foram o aumento do lucro, a diminuição de custos (30%) e a melhoria reputacional (60%). Ainda em abril, a ISEAL lançou outro estudo, desta vez em parceria com o WWF, analisando a contribuição da certificação de sustentabilidade para os 17 Objetivos de Desenvolvimento Sustentável da ONU. O relatório "ODSs Geram Negócios: Como Padrões Críveis Podem Ajudar Empresas a Entregar a Agenda 2030" também está resumido em ótimos infográficos que mostram como sistemas de certificação estão contribuindo para o aumento da produtividade e da renda agrícola em países como a Indonésia e o Paquistão e para a conservação da água e da biodiversidade nas cadeias produtivas do café e da cana-de-açúcar. Também tem exemplos concretos de eficiência energética e redução de emissões de gases de efeito estufa na produção de peixes e de biocombustíveis. Finalmente, reúne impactos da certificação para a garantia do trabalho decente na produção de tapetes no Nepal, na pesca na África do Sul e para extrativistas na Tanzânia. Enfim, no atual contexto, não é pouca coisa e vale a pena estudar estes materiais em mais detalhes, pois também precisamos dar visibilidade e enaltecer o que está funcionando e causando mudanças para um mundo melhor. Com todas as suas limitações e imperfeições, a certificação socioambiental segue sendo uma referência de sucesso para a inovação e mudanças reais em sistemas de produção, empreendimentos e cadeias produtivas pelo mundo. Tem contribuído para o fortalecimento dos negócios e para melhorias que beneficiam os consumidores e a sociedade como um todo. LUÍS FERNANDO GUEDES PINTO é da equipe do Imaflora e integra a Rede Folha de Empreendedores Socioambientais | empreendedorsocial |
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] | Carolina, assim como a de Seu Jorge, é uma "menina" bem difícil de esquecer. Encorpada, forte e com toque frutado de goiabada, "ela" é a cerveja do Goose Island que pode ser experimentada só até a quinta-feira (11) e que traz duas histórias diferentes na sua criação. A ideia começou com Beatriz Ruiz, 29, gerente de Conhecimento Cervejeiro da Ambev, que se uniu a mais seis mulheres para idealizar desde a receita até o nome. "Sempre quis fazer um projeto com mulheres porque o universo da cerveja tem bastante mulher, mas ainda é voltado para o público masculino." O Prêmio Empreendedor Social está com inscrições abertas; participe Para isso, ela juntou a arquiteta Stephanie Ribeiro, 24, a professora Simone Silva, 29, a atriz Thamiris Diaz, 26, e a curadora de conhecimento Christiana Marin, 33, com as cervejeiras Laura Aguiar, 33, da Ambev, e Marina Pascholati, 26, do Goose Island. A segunda história está ligada à outra "mina", que também é de abalar. O nome homenageia Carolina Maria de Jesus, autora de "Quarto de Despejo - Diário de uma Favelada" -a escritora teve a obra traduzida para escolas nos EUA. "Ela quebrou o silêncio no lugar que ocupava", diz Stephanie. "E temos que quebrar vários silêncios diariamente sendo mulher." Carolina, a cerveja, é uma edição limitada. Quem prová-la, além de experimentar uma bebida feita só por mulheres, colaborará com o coletivo Di Jejê, espaço de formação e produção de conhecimento sobre a mulher negra. Goose Island Brewhouse - rua Baltazar Carrasco, 187, Pinheiros. Preços: R$ 11,50 (200 ml), R$ 20 (450 ml) e R$ 24 (570 ml). | empreendedorsocial |
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] | "É mais fácil, eu não tenho dor de cabeça, mas e o futuro? O que você espera depois com esse monte de lixo no planeta?", questiona Priscila de Luccia, que fez questão de usar fralda ecológica antes mesmo de saber que estava grávida. Para ela, além da economia de dinheiro e de lixo, a versão de pano é mais confortável. "Ela fica mais limpa, mais cheirosa." Ao evitar os materiais artificiais –também não usa lenços umedecidos e pomadas–, ela garante uma pele livre de assaduras. Os produtos utilizados por Priscila, que também é adepta do absorvente de pano, são da Morada da Floresta, que ela conheceu em um dos grupos que participa na internet em busca de alternativas mais sustentáveis. Conhecido pelo seu trabalho na compostagem, o negócio social foi fundado por Cláudio Spínola, finalista do Prêmio Empreendedor Social 2016. O Prêmio Empreendedor Social está com inscrições abertas; participe Priscila, além de pensar no futuro do planeta, pensa no de sua filha. "Se você educar de uma forma mais sustentável, ela também vai ser uma agente para cuidar desse planeta do futuro." Leia seu depoimento à Folha. * Participo de vários grupos na internet buscando alternativas mais sustentáveis. Num desses grupos surgiu a fralda de pano, e meu primo, quando teve o bebê, chegou a usar também. Aí eu conheci o Morada da Floresta. Visitava o site e achava lindas as fraldas já desde antes de engravidar. Na época da gestação, visitei pessoalmente para conhecer os produtos deles direitinho. Ainda não cheguei a usar ainda o coletor menstrual porque engravidei justo no mês que comprei. Depois do parto, falaram para evitar no começo, então uso aquele absorvente de pano. Para ela, queria as fraldas de pano, ecológicas. Quando fiz o chá de bebê, falei que não queria nada de fralda de descartável, lenços umedecidos, essas coisas artificiais porque irrita a pele do bebê. É mais saudável também. Nunca tive nenhum problema com as fraldas em relação a ela. Acho que ela fica mais à vontade, pensando na gente mesmo até. O absorvente do Morada da Floresta é mais macio, então acho que fica muito mais confortável para ela até. Ela fica mais limpa, mais cheirosa. Minha filha nunca teve assadura. Claro, tem um contexto, não é só fralda de pano. Também não uso outros produtos, pomada, lencinho umedecido. Limpo ela com algodão. COMODIDADE A outra fralda, você amassa e joga fora. Essa, você tem todo um trabalho de lavar. Mas é um material que é muito fácil. Quando troco ela, na torneira mesmo eu já lavo, penduro e no dia seguinte está seco. Esse trabalho não existe. Tem que trocar com mais frequência? Tem. No frio, acho que é um pouco mais difícil. Entre trocar o tempo todo e a descartável, no frio, ainda acaba sendo mais difícil a de pano. Acho que, para uma mãe, você pensa no trabalho, mas pensa a longo prazo também. Você colhe no futuro. As mães acabam preferindo a descartável porque pensam de forma muito imediatista. É o conforto agora. É mais fácil, eu não tenho dor de cabeça, mas e o futuro? O que você espera depois com esse monte de lixo no planeta? Aí reclamam do tempo, cada vez um calor mais insuportável. Ninguém cuida do planeta e quer milagre, quer que o planeta sobreviva como? Então acho que é importante pensar isso, sim. Sempre tive duas questões que pensava muito. Primeiro, a questão de economia. A gente economiza dinheiro e economiza lixo. Se eu produzo menos lixo, deixo um planeta melhor para ela viver no mundo. E segundo, que filha que eu vou deixar para esse planeta. Se você educar de uma forma mais sustentável, ela também vai ser uma agente para cuidar desse planeta do futuro. É uma coisa levando a outra. Um planeta melhor e um filho melhor para melhorar o planeta. A partir do momento que tenho uma filha, tenho que pensar no futuro dela também, não só no agora. E para essas mães que têm mais dificuldade, acho que é pensar um pouco nisso também. A gente faz um filho, deixa um filho no mundo, mas e amanhã? Esse filho vai sobreviver como nesse mundo maluco desse jeito? É para preservar. | empreendedorsocial |
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] | Em janeiro de 2016 entrou em vigor a Lei Brasileira de Inclusão da Pessoa com Deficiência (Lei 13.146/2015). Dentre outros direitos a referida lei assegurou aos alunos com deficiência o direito à educação e de acesso à escola em igualdade de condições com outros sem deficiência. Em que pese ter sido essa garantia de direitos muito bem recebida pelas pessoas com deficiência e suas famílias, a Confenen (Confederação Nacional dos Estabelecimentos de Ensino) propôs uma Ação Direta de Inconstitucionalidade (ADI 5357-DF) visando atacar os dispositivos legais que tratavam do tema. Por meio da ação, que em março transitou em julgado não sendo mais passível de questionamento, pretendeu a Confenen que o Supremo Tribunal Federal reconhecesse a inconstitucionalidade dos artigos 28, §1º e 30 da Lei Brasileira da Inclusão da Pessoa com Deficiência. O Prêmio Empreendedor Social está com inscrições abertas; participe O cerne da questão, que fora tema de artigo publicado em 2016, sob o título Quem paga a conta da Educação Inclusiva, estava no conteúdo do artigo 28, §1º, que especificamente estendeu às escolas privadas de qualquer nível e modalidade de ensino os mesmos compromissos impostos ao Poder Público em relação ao direito à educação, sob a ótica da inclusão, vedada a cobrança de quaisquer valores a mais nas mensalidades, anuidades para este fim. Acreditando no poder de influência, o movimento das organizações que atuam na luta pela promoção dos direitos das pessoas com deficiência se articulou para apresentar ao STF mais elementos sobre a matéria utilizando-se da figura do Amicus Curiae (Amigo da Corte), previsto no art. 138 do novo Código de Processo Civil. Amparadas por advogados especialistas, as organizações de pessoas com deficiência apresentaram suas petições trazendo subsídios e novos elementos, para orientar o posicionamento do STF sobre a matéria. Participaram do processo, nesta condição, a Federação Nacional das Apaes - Fenapaes, a Federação Brasileira das Associações de Síndrome de Down (FBASD), a Associação Nacional do Ministério Público de Defesa dos Direitos dos Idosos e Pessoas Com Deficiência (AMPID), o Conselho Federal da Ordem dos Advogados do Brasil, a Defensoria Pública do Estado de São Paulo, a Abraça - Associação Brasileira para a Ação por Direitos das Pessoas com Deficiência, a Associação Movimento de Ação e Inovação Social (MAIS), a Organização Nacional de Cegos do Brasil (ONCB-Brasil), a Federação das Fraternidades Cristas de Pessoas com Deficiência do Brasil (FCD/BR), a Organização Nacional de Entidades de Deficientes Físicos no Brasil (ONEDEF) a Associação de Pais, Amigos e Pessoas com Deficiência, de Funcionários do Banco do Brasil e da Comunidade (APABB) e a Federação Nacional das Associações Pestalozzi. O envolvimento e a participação direta dessas organizações no processo sem dúvida foi decisiva para os resultados alcançados. Representando a Abraça (Associação Brasileira para a Ação por Direitos das Pessoas com Deficiência) tivemos a oportunidade de participar dessa decisão histórica dando voz às pessoas com deficiência, suas famílias e organizações. Apresentamos petição fundamentada que levou ao STF elementos da legislação nacional e internacional vigentes, com o intuito de prover informações, esclarecimentos e elementos que pudessem subsidiar o Supremo na análise da questão. Ao longo deste processo tivemos a grata oportunidade de dialogar em audiência virtual com a Ministra Carmem Lúcia, atual presidente da Corte. Experiência foi digna de reconhecimento seja pela oitiva acolhedora e atenta da ministra, seja por revelar como a tecnologia, quando bem empregada, nos permite uma verdadeira aproximação dos órgãos da Justiça, que nem sempre se revelam tão próximos à sociedade como deveriam. Como resultado, o Poder Judiciário reconheceu de forma contundente que argumentos econômicos ou desfavoráveis ao que se entende ser de interesse público tendem a ser suplantados pelo dever de efetivação dos direitos humanos, da inclusão e do reconhecimento da diferença. Entendeu o STF, portanto, que em tempos de Lei Brasileira de Inclusão da Pessoa com Deficiência, escolas públicas e particulares devem "pautar sua atuação educacional a partir de todas as facetas e potencialidades que o direito fundamental à educação possui". A ADI 5357-DF representa um marco na conquista dos direitos das pessoas com deficiências e o seu julgamento nos aponta que o protagonismo das organizações de pessoas com deficiência por meio da figura do Amicus Curiae e o estabelecimento de um diálogo técnico e franco com o Poder Judiciário são ferramentas fundamentais à efetivação de direitos assegurados. Isso porque, como vimos no caso concreto, a atuação direta e coletiva das organizações e a sua aproximação da Corte tiveram inegável impacto no pronunciamento final sobre a matéria, em especial no sentido de reconhecer que à luz da Convenção sobre os Direitos das Pessoas com Deficiência e, por consequência, da Constituição da República, o ensino inclusivo em todos os níveis de educação não é algo estranho ao nosso ordenamento jurídico, mas um imperativo que se põe de forma explícita. Que os aprendizados havidos sirvam de inspiração para todos aqueles que continuam na incessante luta por direitos! STELLA REICHER, é advogada, mestre em direitos humanos pela USP e sócia do Szazi Bechara e Storto Advogados, parceiro do Prêmio Empreendedor Social | empreendedorsocial |
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] | O PDE (Programa de Desenvolvimento da Educação) começa a chegar à região metropolitana de Fortaleza. Os municípios de Beberobe, Pindoretama e Casacavel receberam a primeira etapa de implementação no início de abril. O programa foi criado pelo IBS (Instituto Brasil Solidário), fundado por Luis Salvatore, que venceu a Escolha do Leitor do Prêmio Empreendedor Social 2015. O Prêmio Empreendedor Social está com inscrições abertas; participe Durante quatro dias, entre 3 e 6 de abril, professores e alunos passaram por capacitações teóricas e práticas. O seminário realizado no primeiro dia buscou refletir uma pequena amostra da preparação para a etapa, que busca despertar um ensino dinâmico e criativo no currículo escolar. Foram montados espaços de leitura, dentro do auditório, já com livros que seriam doados à escola modelo em Beberibe. Além disso, o público participou da primeira atividade colaborativa, com as pinceladas colocadas em pequenas telas separadas, formando uma bela arte construída a várias mãos quando colocadas lado a lado. O desenho final revelou uma árvore bem colorida, com pontos diversificados e em uma peça única que ficou como lembrança dessa etapa do PDE. O que foi apresentado em teoria no seminário se materializou para em oficinas de patchwork, artes, fotografia e música, esta realizada apelo professor Lourivan com instrumentos criados com materiais reutilizáveis, como baldes, latinhas de refrigerante, plástico, entre outros. Todo o trabalho culminou em uma noite cultural com arte em retalhos, contação de histórias, exposição fotográfica e de vídeos, apresentação de banda alternativa com materiais recicláveis e de música clássica com o sexteto de cordas dos alunos do Instituto Bia e Lauro Fiuza. | empreendedorsocial |
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] | O processo de celebração de parcerias por meio de emendas parlamentares será o tema do próximo encontro sobre a implementação do Marco Regulatório das Organizações da Sociedade Civil (lei 13.019 de 2014), nesta quinta-feira (4), às 9h. A discussão com os especialistas Pedro Marin, analista legislativo da Assembleia Legislativa de São Paulo; Daniella Eneas, gestora de projetos de melhoria na Secretaria de Educação da cidade de São Paulo; e Lais Lopes, advogada será mediada por Paula Storto, advogada do escritório Szazi Bechara Storto, parceiro do Prêmio Empreendedor Social. O Prêmio Empreendedor Social está com inscrições abertas; participe Para dar os alicerces para o debate, serão apresentados como funciona o planejamento e o orçamento público, a indicação das emendas parlamentares no legislativo e os processos de liberação dos recursos no executivo. Lei 13.019/2014 na Prática: Orçamento Público, Emendas Parlamentares e Parcerias com OSCs - PUC-SP - Prédio Novo - sala 100 - rua Monte Alegre, 98, Perdizes, São Paulo, SP. Qui. (4): das 9h às 12h. GRÁTIS | empreendedorsocial |
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] | Em campanha para divulgar seu trabalho no auxílio de gestão de pequenos negócios da periferia, a Associação Aventura de Construir conta a história de três microempreendedores de comunidades paulistanas. Maria Zelma, dona de uma loja de tintas e texturas no Jardim Canaã; Jucélia, que empreendeu no ramo alimentício e tem um restaurante no Sol Nascente; e as irmãs Simone e Milene, que possuem um salão de beleza em Perus compartilham suas histórias no primeiro vídeo institucional da organização. O Prêmio Empreendedor Social está com inscrições abertas; participe O material inédito conta ainda com depoimentos de executivos que já passaram pelas capacitações da associação, que desde 2013 assessora o processo de construção humana e profissional para assegurar às pessoas atendidas a sustentabilidade de seus negócios e melhorias na qualidade de trabalho e de vida. | empreendedorsocial |
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] | A história de Carlos André dos Santos se confunde com o lixo. Aquilo que ninguém quer se tornou, ainda na infância, esperança na vida do pernambucano de 38 anos. Carlos aprendeu a viver –e sobreviver– no antigo lixão da Mirueira, atualmente desativado e por muito tempo um dos maiores e mais violentos da região metropolitana do Recife. Nesse local, na cidade de Paulista, ele passou de catador de lixo a personagem de uma história de transformações. Hoje, comanda uma cooperativa de catadores e trabalha para que o antigo lixão vire sede da primeira usina de resíduos sólidos do Norte/Nordeste. No começo, o depósito de lixo era um meio de fuga dos maus tratos sofridos em casa. Ficava por lá o máximo de tempo possível. Dormia onde e como desse. Misturava-se às famílias que viviam na área, em condições degradantes. Aos sete anos, a mãe biológica o abandonou. Entregou o garoto a uma vizinha. Como muitos naquela comunidade, Carlos nunca conheceu o pai. "Minha mãe se apaixonou por um homem que batia em mim e em minha irmã. Foi numa surra violenta, com cipó de goiaba, que minha irmã de cinco anos morreu. Ela tinha problemas no coração e não suportou. Mesmo assim, minha mãe ficou com o padrasto e me deu para a vizinha, indo embora", conta. Carlos André relembra que as coisas só pioraram a partir daí. No lugar de afeto, mais humilhação e violência. A "nova mãe" era ainda mais violenta. "Passei a apanhar mais e mais, por qualquer coisa. Foi quando me enfiei no lixão. Muita gente tirava sustento de lá. Se não fugisse, iria morrer de apanhar, como minha irmã", afirma. NOVA FAMÍLIA A violência contra o menino era tanta que os próprios parentes da mulher decidiram tirá-lo dela. Carlos foi "adotado" pelo irmão da vizinha e sua mulher, morta no ano passado e tida como mãe verdadeira por Carlos. "Eles tinham sete filhos e eram muito pobres, mas me acolheram. Ela foi muito boa para mim. Por isso fui para o lixão. Acordava às 4h e ia catar recicláveis nas montanhas de lixo. Às 11h voltava, tomava banho e ia para a escola. Sabia que só teria futuro assim", relata. Na escola, mesmo entre crianças humildes, Carlos André era motivo de chacota. Era o "catador de lixo". "Além das condições desumanas, todos os dias morria alguém no lixão, por brigas entre pessoas que viviam lá ou desova de corpos. Havia muito tráfico de drogas. Era muito perigoso, mas era o emprego que possuía", relembra. O catador evitou as brigas e conseguiu fugir das drogas que circulavam no lixão –cola, maconha e cachaça. Começou a estudar com dez anos e parou aos 14, na 4ª série. O primeiro registro de nascimento só veio aos 16 anos. "Minha faculdade foi a vida. Aos 18 anos continuava no lixão, mas aos 25 anos entendi que precisava mudar aquela realidade. Por coincidência, um futuro prefeito de Paulista à época e a mulher dele, deputada estadual, começaram a propor uma mudança no lixão, acabando com aquele lugar e criando uma cooperativa. Foi quando minha luta começou para valer." NOVA VIDA Carlos André diz que ia a pé do lixão até a Assembleia Legislativa de Pernambuco, no centro do Recife –mais de 15 quilômetros, sem dinheiro para uma água. Tinha que acompanhar as discussões para desativar o lixão e garantir a criação da cooperativa. Temia que fechassem o local e colocassem as pessoas para fora, sem nenhuma assistência. "Valeu a pena. Em 2006, criamos uma associação de recicladores e, em 2010, ela virou cooperativa. Tínhamos 350 associados e consegui salvar muitos amigos da vida errada", diz. O lixão da Mirueira deixou de existir em 2009, e a prefeitura empregou boa parte das famílias na coleta de lixo. Foi quando a cooperativa começou a ganhar força com o trabalho de coleta para reciclagem de plástico, papel e outros tipos de materiais. Os trabalhadores da cooperativa agora não lidam mais com o lixo comum. Apenas o reciclável, coletado de diversas empresas privadas da Região Metropolitana do Recife. O estigma por lidar com o lixo ainda existe, mas como os trabalhadores da cooperativa só tratam com resíduos sólidos (material reciclável), eles não têm mais contato com os rejeitos e, por isso, os riscos de contaminação são bem menores. A cooperativa cresceu e atualmente recolhe, em média, 400 toneladas de material reciclável por mês. É uma das maiores da Grande Recife. TRABALHO E LAZER Carlos acorda todos os dias às 4h e organiza as funções de cada associado. A partir das 7h, todos estão a postos para o trabalho. O presidente da cooperativa define quem irá fazer a coleta, o carregamento e o descarregamento do material recolhido nas empresas parceiras. A Coorjopa (Cooperativa de Catadores de Material Recicável João Paulino) fechou parceria com várias empresas, que fazem coleta seletiva em suas instalações e repassam o material, gratuitamente, à entidade. Os associados tiram um salário mínimo por mês. Em 2015, antes de a crise econômica apertar, o salário chegava a R$ 1.300. Carlos procurou compensar a falta de estudo formal com cursos técnicos na área de sustentabilidade. Fez quase 30 deles –quem conversa com o presidente da Coorjopa percebe que domina o assunto. Hoje, ele vive na cooperativa, no terreno do antigo lixão. Construiu uma casa e, de lá, vigia todo o material recolhido. Tem até um circuito de TV no único quarto do imóvel, para monitorar o material que eles recolhem nas empresas e armazenam na cooperativa. A simplicidade e a vida modesta continuam. Seu ideal de um dia livre é passar pescando, mas acaba usando as folgas para consertar caminhões da cooperativa –adora mecânica. Pai de três filhos –Aécio, 11, Herik, 13 e Emmilly, 14, todos matriculados em escolas públicas de Paulista–, Carlos se diz admirador dos empresários Antônio Ermírio de Moraes (1928-2014), fundador do grupo Votorantim, e Abílio Diniz, do grupo Pão de Açúcar. "São grandes empreendedores, que construíram fortunas com o trabalho." Ele reconhece a "turbulência econômica grande" no Brasil, mas se diz otimista. "Tenho esperança de que tudo vai melhorar." O que alimenta esse sentimento é o futuro que espera o antigo lixão, em fase final de obras para abrigar a primeira usina de resíduos sólidos do Norte e Nordeste –o projeto recebeu R$ 34 milhões de financiamento do BNDES (Banco Nacional de Desenvolvimento Econômico e Social). "Com ela, nossa vida irá mudar porque o número de empregos esperado é alto (quase 500 após a conclusão). A cooperativa também deverá ganhar sede administrativa, relocação do galpão de reciclagem e uma balança para pesagem de caminhões. Ou seja, tudo vai ficar melhor", aposta. Quem recebeu ajuda de Carlos reconhece o esforço. "Minha vida mudou graças a ele. Hoje tiro meu sustento do meu trabalho, crio meu filho, estou perto de casa e com perspectiva de melhorar", diz Leandro João da Silva, 23, um dos cooperados. Para a dona de casa Elizabeth Maria da Silva, 61 anos, ex-moradora do lixão, o menino que vivia no lixão "tinha tudo para dar errado". "Mas conseguiu virar homem e traçar seu rumo. Hoje é um homem bom, que ajudou muita gente. Graças a Deus." | empreendedorsocial |
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] | "Nenhum lugar no mundo vive uma democracia que está em seu potencial pleno", afirma Walter Link, economista com mestrado em desenvolvimento organizacional e pessoal que trabalha para formar agentes da mudança. Ele acredita no empreendedorismo social como uma força poderosa para mudar o mundo. "O arquétipo do empreendedorismo social é combinar uma visão profunda humana e sustentável para o mundo com a capacidade de transformar essa inspiração em inovação e implementação." O Prêmio Empreendedor Social está com inscrições abertas; participe. Ele há 30 anos fundou a Global Academy Foundation para formar líderes e organizações que pensem no impacto que causam e tentam construir um futuro melhor. Parte desse futuro já pode ser visto no trabalho dos líderes de negócios sociais, que mostram uma "alternativa real, que um outro mundo é possível". Para a democracia caminhar para o seu pleno potencial, ele afirma que necessário uma série de fatores, uma sociedade civil e um sistema educacional fortes. "A educação ocidental está voltada muito apenas para educar uma pessoa, mas o que realmente precisamos é desenvolver comunidades inteiras." * Folha - O que é a Global Academy Foundation? Walter Link - Nos últimos 30 anos, a Global Academy Foundation, que fundei, apoiou "changemakers" [agentes da mudança] ao redor do mundo. Trabalhamos individualmente para desenvolver não somente esses líderes, mas também sua capacidade de interagir e ajudar também suas organizações e seu impacto na sociedade. Algumas dessas organizações têm um papel em moldar o futuro. Podemos falar de como ele deveria ser, mas é muito mais poderoso demonstrar que existem pessoas fazendo diferente, e quando eu vejo essa diferença, vejo que há uma alternativa real, que um outro mundo é possível. Um exemplo é o movimento de empreendedorismo social. Não é apenas sobre algumas pessoas que têm organizações incríveis que têm um impacto enorme, é sobre deixar claro que muitos de nós podem se juntar em um movimento pelo empreendedorismo social. É sobre a evolução da sociedade. Não há somente evolução na biologia e na ciência, há evolução também na sociedade. Em um último estágio, queremos todos sejam um agente da mudança, que tenham a capacidade, a informação e a orientação para fazer isso. Isso é também como uma democracia realmente é. Em uma democracia verdadeira, não se vota apenas uma vez a cada quatro anos, se está engajado todos os dias na qualidade de vida. Que lugar no mundo está mais perto dessa verdadeira democracia e o que é preciso fazer para que essa evolução aconteça? Nenhum lugar no mundo vive uma democracia que está em seu potencial pleno porque vivemos entre paradigmas. É possível ver ótimos exemplos de democracia. Nesses lugares, existem certas condições que tornam isso possível. O corpo do iceberg, onde a democracia realmente acontece, é onde há uma sociedade civil forte, em que as pessoas estão engajadas em serem agentes da mudança, que se importam e estão recebendo boas informações, então é preciso uma boa imprensa, que forneça informação objetiva, rica e diversa. É preciso um sistema educacional forte, que apoia as pessoas a aprenderem pensamento crítico, empatia. E é preciso uma legislação forte, para que os cidadãos naturalmente as sigam não porque são obedientes, mas porque as reconhecem como justas e solidárias e que, mesmo que nem sempre gostem de suas limitações, gostam do que elas trazem para a sociedade. Os melhore exemplos para mim estão no norte da Europa. As guerras constantes, que culminaram nas duas Grandes Guerras, que destruíram totalmente a Europa, acordaram as pessoas para descobrir o que é necessário. A Alemanha estava no total contra senso da democracia com um líder eleito democraticamente, o que mostra que eleições democráticas não são suficientes porque o país teve uma sociedade civil fraca, que não acreditava nas leis, e um sistema social fraco. Depois da guerra, foi criada uma boa legislação, um forte sistema social e uma economia social de mercado, na qual os proprietários têm uma responsabilidade para com a sociedade. Se você olhar para os países europeus, há experiências interessantes do que a democracia pode ser, e todos eles têm a ver muito mais do que com apenas votar, mas com um senso geral de solidariedade. A solução para a democracia é construir um tecido social. Quais são os paradigmas em que vivemos? Existem três paradigmas competindo por poder no mundo. O mais antigo é o que poderia ser chamado de paradigma tradicional dogmático, no qual as pessoas não passaram pelo processo de esclarecimento que ocorreu nos últimos séculos, quando o segundo paradigma nasceu, que eu chamo de paradigma moderno materialista. No paradigma tradicional dogmático, não temos ciência, pensamento crítico individual, mas vivemos em um mundo de crença. Somos manipulados, não há imprensa livre ou educação crítica. As pessoas não ligavam para os fatos, não queriam ler as notícias, eles eram apenas parte de uma estrutura de crença. No paradigma moderno, as ciências começam a ficar muito forte e se afasta da crença de dogmas e se olha criticamente para as coisas. Trouxe muito das ciências modernas, da democracia, da economia de mercado, mas também trouxe materialismo, que não é apenas comprar um carro maior, tem raízes mais profundas. O problema do materialismo é que se transforma uma vida em uma coisa. Então se olha para uma pessoa e não se vê um ser vivo, mas recursos humanos, ou algo humano para conquistar objetivos. Nos negócios, isso é particularmente óbvio, mas na política, seres humanos viram eleitores. São votos, não se vê realmente que há vida. Isso fica ainda mais nítido na natureza, onde não se vê o planeta como um ser vivo, há apenas recursos naturais para serem explorados. Foi isso que o materialismo nos trouxe, mas também nos levou ao pensamento racional. O paradigma tradicional tem um senso muito forte de comunidade, mas é a minha contra a sua. E há um paradigma emergindo, que ainda se beneficia do que há positivo nos antigos paradigmas. Há apenas uma comunidade global, onde dependemos uns dos oturos. Há um respeito à solidariedade e à legislação porque há uma preocupação com o mundo. E nesse novo paradigma, é também natural ter a educação do ser todo, não apenas da mente racional, mas do coração, do corpo e a personalidade amadurece e cresce para todo o seu potencial. Há uma economia em que ter lucro e sustentabilidade não é contraditório, mas uma oportunidade de crescer. É um paradigma em que se colabora com a natureza para criar uma sociedade melhor. Você acha que o sistema educacional incentiva o empreendedorismo social? Acredito que a maioria dos sistemas educacionais ainda fazem parte do antigo paradigma. Algumas sociedades ainda não ensinam pensamento crítico. Elas incentivam a cidadãos obedientes ao invés de cidadãos engajados. Mas, em 30 anos, a Global Academy Foundation tem trabalhado com algumas instituições para mudar isso. Existem ótimos exemplos no mundo e no Brasil que mostram um diferente tipo de sistema educacional onde todo o ser é desenvolvido. Não queremos apenas conhecimento, mas seres maduros que também têm conhecimento e que têm a capacidade de traduzir isso em ações que melhoram o mundo. A educação ocidental está voltada muito apenas para educar uma pessoa, mas o que realmente precisamos é desenvolver comunidades inteiras. Qual o papel do empreendedor social na construção de um futuro melhor? Acho que empreendedores sociais, especialmente se pensamos em todos como agentes da mudança, têm um papel crucial na sociedade. Eles juntam duas forças poderosas, presentes do desenvolvimento global. Uma é a força para o bem, para mudar o mundo para melhor. Educação e saúde melhores, mais liberdade, democracia, igualdade. E há esse outro movimento que é o empreendedorismo de negócios, com criatividade, inovação e implementação incríveis, mas não muito frequentemente para o benefício das pessoas e do planeta porque a nossa economia ainda é predominantemente não sustentável. No empreendedorismo social une-se essas duas forças poderosas, de enxergar o que a sociedade pode ser e a capacidade de implementar essa visão. E isso é o arquétipo do empreendedorismo social, combinar uma visão profunda humana e sustentável para o mundo com a capacidade de transformar essa inspiração em inovação e implementação. | empreendedorsocial |
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] | Aline Pereira, 37, descobriu alguns meses após o nascimento de Clara, 9, sua primeira e única filha, um erro médico que condicionou toda a sua vida desde então. A demora no parto, que ocasionou falta de oxigenação no cérebro do bebê, resultou numa paralisia cerebral que comprometeu os movimentos e a fala da menina. Um episódio doloroso que ela e o marido, Carlos Pereira, 38, transformaram em algo positivo. Foi a partir das dificuldades da filha, que o analista de sistemas brasileiro criou o Livox, software de comunicação alternativa para pessoas com deficiência. A ferramenta foi considerada a melhor tecnologia inclusiva do mundo pela ONU. Uma história de superação e inovação que fez Pereira vencedor do Prêmio Empreendedor Social 2016. O Prêmio Empreendedor Social está com inscrições abertas; participe A família vive hoje em Orlando, na Flórida (EUA), onde o pai desenvolve novas ferramentas para o Livox, que é usado pela filha em casa e na escola, onde Clara é alfabetizada também em inglês, contando sempre com a ajuda e incentivo dos pais. Leia abaixo o depoimento de Aline sobre como transformou a dor em força e em uma história de empreendedorismo. * Minha gravidez foi bem tranquila, planejada. Carlos e eu já tínhamos sete anos de casados quando decidimos ter Clara. Fui para o hospital para ter um parto normal, mas demorou bastante. Cheguei a ter nove centímetros de dilatação, mas a médica decidiu fazer uma cesariana, o que demorou ainda mais. Nesse tempo, faltou oxigênio para o bebê. Minha filha teve uma lesão cerebral, que comprometeu os movimentos dela. Clara tem todos os movimentos, mas não consegue coordená-los, uma sequela da falta de oxigenação durante o parto. Chorei muito quando veio o diagnóstico. Pesquisei, fui sabendo mais e sofri novamente ao descobrir que minha filha não ia andar, falar. Foi muito difícil, a gente não tinha experiência. O que eu fiz foi transformar a tristeza que senti em força para procurar meios para que Clara se desenvolvesse da melhor forma possível. Eu olhava pra ela, linda, e sabia que minha filha merecia ter uma oportunidade. Então, Carlos e eu passamos a trabalhar em cima do que ela podia fazer. Dar sempre oportunidades a ela e não subestimá-la, contando sempre que Clara vai conseguir. Nesse contexto surgiu o Livox. Foi quando a gente viu a necessidade dela de comunicação. Clara ficava muito frustrada por não poder se comunicar. Ela tem o potencial cognitivo muito bom, mas o corpo não obedece. Foi quando Carlos teve a ideia de fazer um software para que ela pudesse se comunicar por meio do tablet. A gente foi trabalhando junto para fazer isso acontecer. As primeiras vezes que nos comunicamos com ela via Livox foram de muita emoção. Teve uma história impressionante. Perguntei a Clara se ela ficava triste, se tinha consciência de que não podia brincar no chão ou andar. Ela disse, usando o dispositivo, que não ficava triste, mas que gostaria. Respostas que fui tirando dela, com um sim e não, bem no começo do desenvolvimento do Livox. Foi maravilhoso ver o nível de consciência que ela tem, vendo minha filha responder uma pergunta complexa. Saber que ela era feliz, que ela gostaria de andar. Ela escolhe o que vai comer por meio de figurinhas na tela do tablet. Mas começamos também a ver as necessidades não só de alimentação. Conseguimos tirar o que ela sente e pensa. O Livox foi dando mais opções para ela, passando conhecimentos, e Clara foi respondendo. Até começou a teimar, o que é importante pra uma criança. Ela começou a dizer "não" ou "não vou fazer agora". Isso nos deu oportunidade de educar, que é o nosso papel. Ela pedia a sobremesa antes do jantar. Eu dizia não. Que outro meio ela teria para comunicar suas vontades? Nenhum. O Livox trouxe poder, liberdade. Clara pode ser livre. Com a comunicação alternativa ela pode chegar aonde ela quiser. Não tem limites. Vai crescer, ter mais necessidades, e a tecnologia vai se desenvolver mais ainda. Com o que já está sendo trabalhado hoje, ela vai ter muitas possibilidades no futuro. Clara é muito inteligente, já faz muita coisa, escolhe suas próprias roupas. Tem certa autonomia, não motora, mas intelectual. Vejo que é muito boa em matemática, em relacionamento, em artes. É emocionante ver as reações dela quando consegue se comunicar. Eu vejo também as limitações e as frustrações, mas é impressionante como ela tem se adaptado bem ao fato de a gente hoje viver em outro país. Aqui nos Estados Unidos, ela consegue ver o acolhimento. As pessoas acreditam nela. Na escola americana, você não precisa falar de inclusão. Eles fizeram com ela um teste padrão aplicado para todas as crianças para saber qual era o nível dela de linguagem, inglês, matemática. Testaram para ver até onde Clara conseguiria ir. Inclusive se era superdotada. Olha a diferença: uma criança com deficiência pode ser superdotada. Por que não? Clara só não tem habilidade motora. No Brasil, também precisamos achar que a criança com deficiência pode ser muito mais. E então trabalhar nessa direção. A criança percebe quando é acolhida, ouvida. Quando se acredita nela. É o que acontece com Clara aqui. E eu gostaria que no Brasil também. Que todas as crianças tivesse oportunidade para se desenvolver. É o que eu digo para todas as mães e pais: acreditem nos seus filhos, não percam a esperança, trabalhe com eles hoje. O futuro vai vir, e a gente vai colher lá na frente. E que se mantenham firmes, focados. É seu filho ou sua filha que está ali e merece oportunidade igual a todos as outros. O Livox já tem ajudado muita gente com deficiências. A tecnologia pode dar voz e oportunidade a essas pessoas. O fato de eu saber muito sobre a deficiência da minha filha, ajudou no desenvolvimento do Livox. Vivenciei isso tudo a partir de erro médico. Olho para trás e vejo o quanto foi motivador pra gente. Foi difícil, mas me sinto honrada de ver que a nossa experiência tem ajuda tantas outras pessoas. Com o nascimento de Clara e o nascimento do Livox nossa vida virou 180 graus. Mudou completamente. Nosso futuro não é nada do que a gente tinha planejado. A gente aceitou essa reviravolta. Tem que ser assim. Foi ótimo ter transformado esse erro em boas ações. | empreendedorsocial |
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] | A aposentada Ilka Aparecida Lemes, 43, mora em Rio Negrinho (SC) com seu bebê, Kelly. Ela também é mãe de outros quatro filhos, que tiveram uma criação diferente, sem a mãe tão presente, por conta do ritmo excessivo de trabalho. Sua última gestação foi quase ao mesmo tempo da filha mais velha. "Nós duas sentávamos, uma passava a mão na barriga da outra, foi muito bom." Para as duas, a diferença maior foram as mensagens de texto enviadas pelo Tá.Na.Hora Saúde Digital, finalista do Prêmio Empreendedor Social de Futuro 2016. O Prêmio Empreendedor Social está com inscrições abertas; participe "Eu e minha filha grávida líamos juntas [as mensagens], então servia para as duas." O serviço envia mensagens para fazer o acompanhamento e orientações das gestantes, desde o pré-natal até o momento em que o bebê completa os três anos de idade. Trata-se de uma tecnologia de inteligência artificial, onde a grávida pode interagir e responder às mensagens, tirando suas dúvidas. A intenção não é substituir as orientações do profissional de saúde, mas funcionar como um auxílio. Leia abaixo o depoimento à Folha. * Minha gravidez não foi esperada, mas foi tranquila. Fui inscrita no SMS Bebê com quatro meses de gravidez. No posto, a Flávia [enfermeira da Unidade Básica de Saúde em Rio Negrinho] me inscreveu. Para mim, foi bom porque tenho mais quatro filhos, e antes não tinha isso. Ninguém perguntava para mim como eu estava me sentindo na gravidez. Nas mensagens vinham essas perguntas. Sempre é bom alguém perguntar como a gente está, como se sente. Às vezes, a gente se sente meio mal, meio carente e não tem ninguém. O meu filho mais velho lia as mensagens, e a gente sentava e conversava. A minha filha também. Eu e minha filha grávida líamos juntas [as mensagens], então servia para as duas. Muitas coisas que eles perguntavam, eu, que estava na quinta gestação, não sabia responder. Então para mim foi uma gestação diferente, pela ajuda das mensagens. E foi muito boa, gostei de tudo. Recebo até hoje. APRENDIZADO Sou mãe agora pela quinta vez e não tive a oportunidade de cuidar assim dos quatro anteriores. Só tinha meus filhos e deixava para os outros cuidarem. Ia trabalhar para sustentar eles. Com essa filha, é diferente em tudo. Nem sei como explicar porque para mim está sendo tudo maravilhoso. Eu me dedico mais a ela. É muito bom. Estou me sentindo uma mãe adolescente, de 15, 16 anos. Não sabia que eu ia ter tanto amor dentro de mim para duas crianças, minha filha e minha neta. Aprendi a mexer no celular depois que comecei a receber essas mensagens. Eu não ligava muito para o celular. Se alguém me ligava, ia lá, atendia e pronto. Não gostava de mexer muito. Mas depois que comecei as mensagens, a gente se empolga. Eu deixava para responder à noite que aí eu lia tudo do começo, de novo e era bom. SAÚDE Ela mama no peito ainda. Os outros, não consegui amamentar. Era só no hospital. Daí vinha para casa e não tinha aquela paciência. Falo que vou tirar porque ela morde, mas é a única que está mamando. Na saúde dela está tudo bem. As mensagens lembram bastante das vacinas. As dela estão em dia. Se não tivesse as mensagens, eu ia criar, lógico, mas ia ser diferente. Porque as mensagens que eu recebia quando estava grávida, eu lia e eram gostosas de ler. E ficava passando a mão da barriga, lendo a mensagem e passando a mão na barriga. Era bom. Parece que quando eu recebia a mensagem falando sobre o bebê, ele se empolgava. Acho que um tanto disso influenciou na inteligência porque ela é muito inteligente. Quando ela quer uma coisa, ela sabe. Ela não ganha as coisas na base do choro, é a carinha que ela faz. Os outros, quando estavam nessa idade, eram terríveis. Ela é bem mais calma e com os outros eu só ficava no fim de semana. Durante a semana, não dava muita atenção para eles, não tinha tempo. Ou eu trabalhava, ou eles ficavam sem comer. GRAVIDEZ TARDIA Para mim, foi um susto e uma felicidade saber que estava grávida aos 43 anos. Quando falei, eles pensavam que eu não estava grávida. Mas eu fiz um exame por conta própria. Então nem sabia de quantos meses estava. Quando fiz o ultrassom, o médico falou que já aparecia que era uma menina. Era o que eu mais queria. E as pessoas falavam: "Como ela vai ter um filho se não tem marido?". Mas eu não ligo para o que falam porque quem sustenta sou eu. Para mim ,foi uma felicidade, não via a hora de nascer. Tanto que queria fazer um ultrassom, daqueles 3D, para ver se era uma menina mesmo. Todo mundo participou. Até meu genro, que muitas vezes eu fazia pergunta para ele mesmo. Minha filha mais velha já sabia que estava grávida, eu só descobri depois. São dois meses de diferença. EM FAMÍLIA Recebi uma mensagem perguntando se quando o bebê mexia o pai estava ausente, não lembro exatamente. Mas aquela mensagem mexeu comigo porque desde quando eu era casada, e eu estava grávida, o meu ex-marido nunca chegou a colocar a mão na minha barriga. Como ele não colocava, quando o meu bebê mexia, meus filhos vinham e colocavam a mão. Essa mensagem para mim sempre foi verdade. Tive o amor maior dos meus filhos do meu lado, que sempre passavam a mão na minha barriga, que beijavam. Eu tinha meus filhos, mas chorava todo dia de noite, porque eu só tinha marido por ter. Chegava em casa, barrigudona, cansada, ele não me oferecia um copo de água, nada. Não sabia que eu podia ser uma boa mãe. Me considero uma excelente mãe nessa gestação, uma super mãe. Super mãe, super vó, super pai também. Faço os três papéis e acho que faço muito bem. (GL) | empreendedorsocial |
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] | Desde o início do ano, o empenho da nova gestão da Prefeitura de São Paulo para a obtenção de doações de empresas privadas tem sido objeto de elogios, mas, sobretudo, de preocupações. Recentemente o tema ganhou destaque diante da cessão de espaço publicitário por empresa farmacêutica para a veiculação de banner do programa "Cidade Linda" durante jogo de futebol da seleção brasileira. E ainda pelo recebimento de medicamentos doados sem a completa observância da listagem estipulada pela política municipal de assistência farmacêutica. Além disso, chamou a atenção a ausência de publicações prévias no Diário Oficial de todas as doações recebidas e, ao ter sido questionada sobre essa omissão, a prefeitura disponibilizou tabela no portal da transparência com informações incompletas de parte dessas doações. O Prêmio Empreendedor Social está com inscrições abertas; participe Nesse contexto, em março uma Ação Popular foi proposta contra o município de São Paulo e o prefeito João Dória, questionando a moralidade das doações empresariais. De acordo com os autores da ação, as empresas só atuariam na lógica da finalidade lucrativa e, por isso, não realizariam ações de solidariedade sem outras intenções. A liminar foi negada em primeira instância e a ação ainda aguarda o desfecho no poder judiciário, mas já revela a importância de se conhecer os limites legais para o debate sobre o tema. A união, os Estados e os municípios podem regular o recebimento das doações de maneira autônoma, desde que observem os princípios gerais aplicáveis às administrações públicas como legalidade, impessoalidade, moralidade e publicidade (art. 37 da Constituição Federal). Na cidade de São Paulo, há previsão legal específica desde a gestão da ex-prefeita Marta Suplicy (Decreto nº 40384/2001) que autoriza o recebimento das doações privadas. De acordo com esta norma, as Secretarias Municipais e as Subprefeituras de São Paulo ficam autorizadas –após análise jurídica– a receber bens e serviços em doação, sendo possível a inserção do nome do doador no objeto ou material de divulgação. Para que a divulgação da marca ocorra, desde alteração normativa promovida pelo ex-prefeito Gilberto Kassab (Decreto nº 52062/2010), é necessária a anuência da prefeitura que avaliará se há o atendimento ao interesse público, considerando inclusive o valor dos investimentos e a área de divulgação da marca. Fora esses cuidados, cuja observância deve ser explícita e constar nos canais adequados de transparência da gestão pública, as normas paulistanas que disciplinam as doações seguem o dito popular "cavalo dado não se olha os dentes" e não fazem qualquer exigência em relação ao perfil do doador ou especificidades do bem doado. Ou seja, não exigem conhecimento sobre quem é o doador, a qualidade de suas práticas, sua reputação, qual é o tipo de consumo que o seu produto estimula, tampouco a natureza de suas relações com a administração pública ou com o gestor público da ocasião. Por não haver preocupação expressa nas normas, o ônus do gestor público deveria ser ainda maior, pois, no exercício da sua discricionariedade, precisa ser capaz de demonstrar de maneira transparente a presença da ética na doação, assegurar que não há desproporcionalidade entre o bem doado e os benefícios –diretos e indiretos– em favor do doador, garantindo o atendimento aos princípios constitucionais e ao interesse público, tanto presente, quanto futuro. É que, vale alertar, a divulgação da marca não é o único benefício imediato para o doador. Dentro do ambiente da licitude, a experiência com a prestação de serviços ou oferta de bens pode gerar vantagens competitivas para a empresa em eventual licitação que vier a participar. Por essa razão não se poderia admitir, por exemplo, o recebimento de doações que acabassem por tornar a prefeitura dependente de um tipo de serviço fornecido exclusivamente pela empresa doadora. Isso faria com que a doação se apresentasse muito mais como uma forma indireta de venda de serviços e reserva de mercado do que um ato de liberalidade da empresa com propósito de colaborar com a gestão pública. Em contexto de tantas desigualdades sociais, é importante fomentar esforços de governos, empresas, organizações da sociedade civil, movimentos sociais e indivíduos em prol da melhoria do espaço público, com observância dos princípios e das regras legais. É por isso que cada vez mais espera-se que empresas tenham uma atuação socialmente responsável, ética e colaborativa. Algumas, inclusive, já começam a se alinhar a movimentos internacionais para dar um passo além e gerar impacto socioambiental positivo no exercício da sua própria atividade econômica. Diante da influência que a aproximação com determinadas empresas pode causar em políticas públicas e no mercado consumidor, é preciso respeitar os limites legais e avaliar de maneira cuidadosa se há a presença do interesse público de maneira sistêmica em cada relação. No campo da administração pública, há um modelo interessante proposto pela legislação que trata das parcerias com o setor sem fins lucrativos (Lei 13.019/2014), denominado Procedimento de Manifestação de Interesse Social que poderia inspirar as práticas do município de São Paulo e, quem sabe, um novo marco legal para as doações privadas aos entes públicos. Por meio deste procedimento, a administração pública pode receber propostas de organizações da sociedade civil para a formalização de parcerias que podem envolver ou não transferência de recursos. Pelo procedimento, é possível conhecer o perfil de cada organização interessada, quem são os seus gestores, se possuem algum vínculo de parentesco com servidores públicos, qual é o seu histórico de atuação, bem como identificar o escopo no qual há interesse de colaboração, se há relação com as atividades que são desempenhadas por aquela organização, eventuais custos, etc. Essas são questões que, por meio de procedimento mais simples do que se conhece das concorrências públicas, permitem subsidiar o gestor público na tomada de decisão em bases mais seguras e transparentes, contribuindo assim para a democratização do acesso ao que é público. Numa cidade como São Paulo, é preciso que a gestão da prefeitura tenha consciência do valor das interações com a iniciativa privada e que garanta, de maneira transparente, que essas relações se dão, desde a sua origem, até a geração dos seus efeitos a longo prazo, em benefício da coletividade. ALINE GONÇALVES DE SOUZA é advogada no escritório Szazi Bechara Storto Advogados, parceiro do Prêmio Empreendedor Social, além de pesquisadora da FGV Direito SP e autora do livro "Empresas Sociais: uma abordagem societária" | empreendedorsocial |
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] | Em edição especial de dez anos, o concurso "Volkswagen na Comunidade" premiará 12 projetos sociais com R$ 40 mil cada, totalizando R$ 480 mil. O edital, sob responsabilidade da Neurônio, parceira do Prêmio Empreendedor Social, está com inscrições abertas até 9 de maio, pelo site. O Prêmio Empreendedor Social está com inscrições abertas; participe A quantia deve ser utilizada em ações de transformação social. Além do prêmio em dinheiro, vencedores e finalistas ganham curso de gestão de projetos para melhor administrar suas ações sociais. Há 10 anos, o concurso de realização da Fundação Volkswagen já transformou destinos de mais de 471 mil pessoas em todos os Estados brasileiros, ao investir R$ 3,04 milhões. | empreendedorsocial |
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] | Indústria e empresas devem liderar o processo de transformação de uma economia linear de produção, consumo e descarte para um novo modelo. Para acelerar a transição para a chamada economia circular é preciso mais políticas públicas e também conscientização do consumidor. Estes foram os três pontos principais em debate no primeiro encontro de 2017 dos "Diálogos Transformadores", realizado pela Folha, em parceria com a Ashoka, na terça-feira (18), no auditório do jornal em São Paulo. O tema Economia Circular - Um Novo Jeito de Produzir e Consumir" foi apresentado pelo Instituto C&A, durante duas horas e meia de discussão, que envolveu oito convidados, entre especialistas, empreendedores e casos inspiradores. "A economia circular já está mudando a forma como a moda é pensada", disse Giuliana Ortega, diretora-executiva do Instituto C&A. "É com esse debate que a gente vai aprender e construir novas soluções para poder avançar." Luísa Santiago, representante da Fundação Ellen MacArthur no Brasil, abriu o encontro explicando o conceito de economia circular. Criada em 2010, a fundação difunde os princípios de máximo aproveitamento dos recursos naturais, evitando descarte e desperdício ao longo da cadeia produtiva e de consumo. A ideia envolve a quebra do paradigma de produção linear, a partir do qual matérias são extraídas numa ponta para serem utilizadas e, depois, descartadas em outra. Para ser circular, é necessário ter uma lógica reversa em todas as cadeias, segundo o empresário Carlos Ohde, diretor-geral da Sinctronics. A companhia transforma sucata de eletroeletrônicos em novas matérias-primas. "Quando comecei, ainda não existia uma lógica reversa de eletrônicos no Brasil", contou Ohde. Ele também falou que a incorporação da lógica reversa, parte do conceito da economia circular, pode melhorar a eficiência das empresas. A implementação do modelo envolve a participação de todos as partes envolvidas na produção e, para que ocorra, exige mudanças significativas. Uma delas é que governos repensem o conceito de resíduos e a função dos aterros sanitários. "Não faz sentido enterrar riqueza", afirmou o empreendedor social Jonas Lessa. Ele é cofundador da Retalhar, negócio social que faz a logística reversa de uniformes profissionais e venceu a categoria Escolha do Leitor do Prêmio Empreendedor Social. O Prêmio Empreendedor Social está com inscrições abertas; participe Pela necessidade de alterações tão substanciais e emergência de problemas ambientais, a economia circular é apenas um dos elementos desta grande equação, de acordo com Helio Mattar, presidente do Instituto Akatu, que milita pelo consumo consciente. Ele teme que empresas declararem que estão adotando novas práticas de produção sem que, realmente, revejam suas cadeias. Entre os debatedores foi consenso reconhecer que o papel dos cidadãos, repensando o seu papel como consumidor e o poder de pressão que podem exercer para modificar sistemas produtivos que não sejam economicamente, ambientalmente e socialmente sustentáveis. A atriz Fernanda Paes Leme, apresentadora do programa "Desengaveta", do canal pago GNT, ressaltou a importância da consciência individual para que as coisas mudem. "A gente tem que saber onde está o nosso excesso", afirmou. No que toca às atuações individuais com o objetivo de fortalecer sistemas circulares, o empreendedor social e ativista Mundano, criador do projeto Pimp My Carroça, falou dos trabalhos dos cooperativas de catadores na cidade de São Paulo e fez críticas ao modo como o prefeito João Doria (PSDB) lida com o tema. Como protesto, ele escreveu em um dos cartazes do encontro os dizeres "Cidade linda sem catador é lixo", ironizando um dos projetos do gestor municipal. Além dele, a designer Luciana Bueno contou um pouco sobre sua experiência como criadora do Banco de Tecidos, uma iniciativa de economia circular bem sucedida. Trata-se de uma startup que recolhe sobras de tecidos e as coloca de volta na cadeia têxtil. O sistema funciona como os bancos: gera créditos com o que é depositado e devolve os tecidos para circulação. Apesar das considerações e de propostas bem sucedidas, o professor de economia da USP Ricardo Abramovay disse que o Brasil está atrasado na adoção do modelo circular. Segundo ele, as iniciativas da sociedade precisam de suporte do Estado. "Isso só existe com políticas públicas que sustentem. As empresas têm um papel importante, e os governos também", concluiu. Assista abaixo à integra do debate, dividido em dois blocos. Primeira parte Segunda parte | empreendedorsocial |
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] | Das 20 mil toneladas descartadas pelos paulistanos todos os dias, mais da metade (52%) é material orgânico. São restos de alimentos, frutas e podas de árvores que acabam indo parar no lixo, quando podiam ser "reciclados" por meio da compostagem. Esse desperdício custa R$ 465 milhões por ano, segundo cálculos de uma campanha para alavancar a prática no município. A ação foi criada por um grupo de entidades para tentar mudar essa realidade. Nela constam objetivos e ações para tornar a compostagem parte do programa de governo da capital paulista. A ideia é pressionar o poder público a ampliar as políticas do setor. Com esse objetivo, também foi criada uma petição online, que pretende angariar o apoio da população e sensibilizar os governantes para essa questão. No fim de março, o grupo teve uma reunião breve com o vice-prefeito Bruno Covas, secretário de Prefeituras Regionais, que desde o início da gestão Doria é o responsável pela Amlurb (Autoridade Municipal de Limpeza Urbana). Os objetivos foram apresentados, e os participantes sugeriram a realização de um fórum temático sobre o assunto. Na semana seguinte, foram recebidos para uma reunião com o chefe de gabinete da Amlurb, Carlos Oliveira. Ficaram combinados encontros periódicos para encaminhar os assuntos. Também acertaram a realização de algumas reuniões temáticas para tratar de assuntos específicos, como compostagem doméstica e compostagem nas escolas. MORADA DA FLORESTA Uma das organizações que participa da iniciativa é a ONG Morada da Floresta, que em 2012 organizou um seminário de compostagem em São Paulo. "Antes desse seminário, a prática estava no limbo do esquecimento e no mito de que não dá certo, devido a experiência mal sucedida de compostagem na Vila Leopoldina", explica o fundador, Cláudio Spínola, finalista do Prêmio Empreendedor Social 2016. Uma das importantes conquistas do movimento foi a meta 92, que estabelecia a compostagem de todos os resíduos orgânicos produzidos pelas feiras de São Paulo. Foi essa diretriz que levou a criação do pátio de compostagem da Lapa, que, segundo Spínola é responsável por compostar 5 toneladas por dia. Na gestão Haddad, Spínola foi convidado a elaborar um projeto-piloto de pesquisa e educação ambiental com 2.000 famílias. Nascia aí o projeto Composta São Paulo, que foi executado em 2014. O projeto piloto levou composteiras domésticas a mais de 7 mil habitantes. No entanto, ele foi descontinuado. O projeto Composta São Paulo foi pago pelas concessionárias Loga e Ecourbis devido a obrigatoriedade que as empresas possuem de aplicarem 0,5% do valor contratual em projetos de Educação Ambiental e pesquisa. Procuradas as empresas e a Amlurb, órgão responsável pela limpeza urbana, não responderam à reportagem. "Nesse momento, com a troca de gestão e com o dever da apresentação de um novo programa de metas senti a necessidade de fazer uma mobilização para mostrar ao prefeito Dória todos os benefícios da compostagem descentralizada como estratégia ecológica, econômica, social e educativa de gestão dos resíduos orgânicos produzidos na cidade", explica Spínola. | empreendedorsocial |
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] | "Não sabia se sorria, chorava, agradecia. Então eu só chorei", conta a agricultora Maria da Luz, 51, ao lembrar do auxílio que recebeu da associação comunitária de Monteiro, onde mora, no município de Cacimbas, médio sertão da Paraíba. Para ela, a vida em comunidade foi essencial para que, há 27 anos, colocasse comida dentro de casa para alimentar os três filhos após a caçula voltar do hospital. "Era difícil o jeito de viver. Tinha duas famílias, meus filhos e três irmãos para eu criar", lembra. A gratidão de Maria é ainda maior, pois o apoio veio após um período de inadimplência de 60 meses, momento em que quase saiu da associação. "Todo mundo ficou bravo, que não era para eu sair. Dei um jeito, paguei a mensalidade." Depois da dificuldade superada, veio a promessa. "Falei para as crianças que nunca mais ia sair da associação." A associação de moradores teve um papel fundamental na vida de Maria da Luz e, agora, consegue ajudar também outras famílias. Desde 1997, a organização civil passou a participar do Fundo Rotativo Solidário, uma espécie de poupança comunitária instalada em Cacimbas pelo CEPFS (Centro de Educação Popular e Formação Social). O centro foi fundado por José Dias, empreendedor social que integra a Rede Folha de Empreendedores Socioambientais e trabalha em prol da convivência sustentável com a realidade do semiárido a partir da promoção do encontro de saberes locais e do associativismo. O Prêmio Empreendedor Social está com inscrições abertas; participe Em Monteiro, o fundo tem três modalidades para auxiliar a população: um grupo de dez famílias que contribuem com R$ 5 por mês; outro que devolve o valor a partir de benefícios recebidos, como cisternas e apoio para caráter produtivo; e o último, chamado poupança coletiva, onde as famílias contribuem com R$ 10 mensalmente. MELHORIAS Maria da Luz reconhece, ainda, os benefícios desde que a comunidade passou a receber o apoio do CEPFS. "Na época tudo era difícil. Agora tem muito apoio. Veio cisterna para os pequenos agricultores, formação e aprendizado." Uma dessas melhorias, o fundo rotativo havia movimentado mais de R$ 3 mil com a devolução dos empréstimos até outubro do ano passado, atendendo a várias necessidades dos participantes. Outro apoio veio da Brazil Foundation com os R$ 5 mil ganhos no Prêmio de Inovação Comunitária, o que fortalece o grupo, animando a participação e o ingresso de novas famílias, de acordo com o CEPFS, que apadrinhou a associação. Esse fortalecimento é essencial para que pessoas como Maria da Luz continuem encontrando nos próprios parceiros da comunidade um apoio. "Para vencer as dificuldades, tem que se segurar em alguma coisa e, no meu caso, foi na comunidade que eu me segurei." | empreendedorsocial |
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] | Carlos Pereira, vencedor do prêmio Empreendedor Social 2016, foi admitido como um líderes de impacto do ano da da Rede Schwab de Empreendedores Sociais. Presente em todos os continentes, a Fundação Schwab é a maior rede de empreendedores sociais do mundo, que conecta mais de 320 líderes em 60 países. As inscrições para a edição de 2017 já estão abertas; participe Nesse ano, os 17 novos líderes aceitos na rede vieram de diferentes países como Ruanda, Libéria, Serra Leoa, Zâmbia, Vietnã, EUA, Colômbia, Dinamarca, Reino Unido, Índia, Paquistão e Brasil. As 13 iniciativas criadas por eles vão desde a entrega de vacinas e remédios por drones até técnicas para o combate à mortalidade infantil, iniciativas para melhorar o acesso à água potável e saneamento básico, ambulâncias e centros de saúde, além de aplicativos para reconectar famílias de refugiados, entre outros. A cerimônia em que Pereira foi admitido ocorreu durante a rodada latino-americana do Fórum Econômico Mundial, em Buenos Aires. O empreendedor belga Yves Moury, da Fundación Capital, tabém recebeu a honraria. A homenagem encerrou a mesa que teve a presença do presidente argentino, Mauricio Macri, e Klaus Schwab, líder do fórum. LIVOX O Livox, aplicativo criado por Pereira, permite a comunicação de pessoas com deficiências ou doenças que afetem a fala. A ferramenta de comunicação nasceu em 2011 em uma start-up embarcada no Porto Digital do Recife (PE), um dos principais parques tecnológicos do país. Ela foi desenvolvida para que Pereira pudesse se comunicar com sua filha, Clara, 9, que, devido a um erro no parto, tem paralisia cerebral. Em 2014, foi selecionado pelo Banco Interamericano de Desenvolvimento (BID) como uma das start-ups na categoria "qualidade de vida".No ano seguinte, o app foi premiado pela ONU na categoria "inclusão e empoderamento" do World Summit Award. Desde então, foi destaque na imprensa internacional. Todo ano, o vencedor do Prêmio Empreendedor Social é apresentado ao Conselho da Fundação Schwab para avaliação e potencial integração à Rede Schwab de Empreendedores Sociais. | empreendedorsocial |
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] | O presidente da Argentina, Mauricio Macri, abriu a rodada latino-americana do Fórum Econômico na última quinta-feira (6) fazendo uma referência indireta à greve geral convocada pelas centrais sindicais para a data e conclamando o espírito empreendedor do povo argentino. "Que bom que estamos aqui trabalhando", disse ele, ao falar na sessão de abertura do evento, ao lado de Klaus Schwab, chairman e fundador do fórum. Após os discursos dos dois líderes, a sessão se encerrou com a entrega do título de Empreendedores Sociais do Ano na América Latina para o brasileiro Carlos Pereira, da Livox, e para o francês Yves Moury, fundador da Fundación Capital, presente em vários países da região. "Foi uma emoção grande receber este título em um evento que tem um impacto gigantesco", afirmou Pereira, vencedor do Prêmio Empreendedor Social 2016, conferido pela Folha em parceria com a Fundação Schwab, uma das entidades irmãs do Fórum Econômico Mundial. "As pessoas que estão aqui realmente têm o potencial de mudar o mundo e temos uma oportunidade de mostrar o nosso trabalho para o mundo inteiro", acrescentou o brasileiro criador do Livox, software de comunicação alternativa para pessoas com deficiência. A ferramenta foi considerada a melhor tecnologia inclusiva do mundo pela ONU. No último dia 31 de março, Pereira foi anunciado como um dos 17 novos integrantes da Rede Schwab, um dos benefícios franqueados aos ganhadores na categoria principal do Prêmio Empreendedor Social, cujas inscrições estão abertas até 10 de maio. "Essa rede internacional é formada por pessoas transformadoras. Enquanto muitos ficam só na conversa, os integrantes da Rede Schwab transformam conversa em ação. É o tipo de gente com a qual eu quero estar junto, justamente para poder transformar realidades", diz Pereira. Ele se se junta a outros 21 brasileiros que integram a rede internacional que promove o empreendedorismo social e está presente em mais de 60 países, reunindo hoje mais de 320 líderes de iniciativas de impacto social. Ao entregar os diplomas para os dois laureados, Hilde Schwab, cofundadora da Fundação Schwab, destacou o perfil inovador dos Empreendores do Ano na América Latina. "Estamos aqui para reconhecer e celebrar a inovação social que resulta em progresso", discursou. Ela listou as importantes áreas de atuação dos integrantes da Rede Schwab. "Todos foram distinguidos pela contribuição para melhorar a vida das pessoas. São empreendedores vindos de todos os cantos da América Latina e que em última instância estão trabalhando para reduzir a pobreza." Klaus Schwab encerrou o encontro chamando todos os empreendedores sociais presentes ao palco para uma foto com ele e Macri. Participaram do plenário de abertura mais de mil convidados provenientes de toda a região, assim como representantes de 12 governos, segundo Marisol Argueta, Chefe do Fórum Econômico Mundial para a América Latina. Ao falar para uma platéia composta em sua maioria por potenciais investidores, o presidente argentino ressaltou os esforços de seus quase 16 meses de governo para a retomada do crescimento econômico do país. "A Argentina começa a crescer, o que é uma mudança de tendência." Macri também falou do Mercosul. "Brasil é o nosso principal sócio", afirmou, ao destacar os esforços do país no combate à corrupção. "Há uma mudança de visão no Brasil e um forte debate político no combate à corrupção. É impossivel ter um modelo de crescimento convivendo com níveis altos de corrupção. O país vai sair fortalecido deste processo." | empreendedorsocial |
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] | O Prêmio Empreendedor Social abre inscrições para sua 13ª edição a partir desta quarta-feira (5). Parceria da Folha com a Fundação Schwab, organização coirmã do Fórum Econômico Mundial, o concurso busca líderes inovadores que atuem em áreas estratégicas para a transformação social do país. Além de chancela e visibilidade, vencedores e finalistas receberão benefícios que superam R$ 300 mil. Por meio de 28 parceiros, a premiação oferece cursos e bolsas em renomadas instituições, como Harvard e Fundação Dom Cabral e plano de avaliação de impacto, oferecido pelo Insper. Leia o regulamento do Prêmio Empreendedor Social Para participar da seleção, o candidato deve preencher o formulário on-line na página do Empreendedor Social ou fazer o download da ficha e enviar até 10 de maio. Desde 2005, o mais importante concurso do setor na América Latina já chancelou 77 iniciativas, que hoje integram a Rede Folha de Empreendedores Socioambientais. "Ao longo de todos estes anos, a Folha tem reconhecido líderes sociais, pessoas à frente de iniciativas que se tornam mais necessárias e desafiadoras em tempo de crise, como o nosso", afirma Sérgio Dávila, editor-executivo do jornal. "Assim como nos demais setores, o terceiro setor e o ecossistema de negócios de impacto social também se ressentem da falta de recursos e investimentos." Dávila ressalta que a premiação busca candidatos que estejam produzindo impacto social em áreas como educação, saúde, inclusão, segurança, desenvolvimento humano e ambiente. - Quem pode participar Principais prêmios Quem pode participar Principais prêmios - Em 2016, o prêmio foi para Carlos Pereira, 38, criador do Livox, aplicativo de comunicação alternativa para portadores de deficiências, que foi reconhecido como o melhor do mundo pela ONU (Organização das Nações Unidas). O vencedor brasileiro se juntou a 16 laureados de todo o mundo que passaram a integrar a Rede Schwab. "Cultivamos uma comunidade global de empreendedores sociais pioneiros, que estão gerando as soluções mais inovadoras para os maiores desafios do mundo", afirma Karen Demavivas, líder da Fundação Schwab para as Américas. "E no Brasil temos identificado líderes que estão contribuindo de modo expressivo para o desenvolvimento de suas comunidades em todos os setores da sociedade e da economia." JOVENS LÍDERES Em sua 9ª edição, o Prêmio Empreendedor Social de Futuro tem por objetivo impulsionar jovens empreendedores de até 35 anos. Nina Valentini, 30, venceu a edição de 2016 como cofundadora o Instituto Arredondar. Leia o regulamento do Prêmio Empreendedor Social de Futuro A premiação de 2017 será em 6 de novembro no Teatro Porto Seguro, em São Paulo. O Prêmio Empreendedor Social tem patrocínio de Coca-Cola, Vivo e IEL (Instituto Euvaldo Lodi), uma iniciativa da Confederação Nacional da Indústria. Conta com a Latam como transportadora oficial e o apoio do Instituto C&A e da Porto Seguro, além da parceria estratégica do ESPM, FDC, Insper e UOL. | empreendedorsocial |
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] | O Centro de Recuperação e Educação Nutricional (Cren) em parceria com a Fundação FEMSA, vai realizar o dia "Dia das Boas Ações", em 1º de abril, a partir das 9h. O evento, que ocorrerá simultaneamente em várias cidades do país. A edição em São Paulo, no Jardim Panorama, irá promover diversas ações de prestação de serviços. Apoaiam o evento as associações Criança Brasil (CCA Santa Rosa) e Mãe Peregrina (AMAP). Uma das ações é o mutirão de pesagem e medição de crianças e adolescentes (antropométrico), que inclui o diagnóstico nutricional. Aqueles que forem identificados com subnutrição ou excesso de peso moderado e grave serão encaminhados para tratamento ambulatorial no Cren. A iniciativa é um chamado para olhar para o próximo e ajudá-lo por meio de ações beneficentes, como o combate e prevenção à má nutrição infanto-juvenil. Mutirão antropométrico no "Dia das Boas Ações" - CCA Santa Rosa - rua Jacundá, 112, Jardim Panorama, São Paulo, SP. Sab. (1º): das 9h às 17h. GRÁTIS | empreendedorsocial |
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] | Um ambiente para transformar ideias em inovações na prática. Essa é a proposta do Lab, programa realizado pelo Social Good Brasil, referência em inovação social no país. Os interessados em descobrir como empreender com impacto terão 96 horas de imersão em Florianópolis (SC). Com ritmo e foco, em 4 meses os participantes conseguem sair com clareza em relação ao modelo de negócio e prontos para agir. As inscrições são gratuitas e podem ser feitas pelo site do evento, até o dia 04 de abril. Para se inscrever, basta preencher o formulário no site e enviar um vídeo simples explicando o problema social que pretende solucionar e responder a outras três perguntas. O vídeo deve ser publicado no Youtube em modo público com os comentários ativos. Nesta edição, o público poderá curtir as ideias que mais gostaram e contribuir com as soluções propostas pelos inscritos, através de uma playlist no canal do Social Good Brasil. Já a temática social deve estar alinhada com os Objetivos de Desenvolvimentos Sustentáveis (ODS) propostos pela ONU para transformar o mundo até 2030. Entre eles educação e saúde de qualidade, igualdade de gênero, paz e justiça ou cidades e comunidades sustentáveis. Para Carolina de Andrade, diretora-executiva do Social Good Brasil e mentora do laboratório, é uma oportunidade para quem deseja ter um novo olhar sobre si e as formas de empreender. "Construímos e validamos a metodologia do Lab ao longo de 6 turmas. Além dos conteúdos de ponta, outro valor que percebemos foi a grande conexão dos participantes com atores do ecossistema de impacto. Muitos saem daqui para outros programas de aceleração ou já recebem investimentos em seus projetos. Participar do Lab é uma forma de ter acesso à uma rede que acredita no seu potencial e pode ajudar a alavancar a sua ideia", conta. Ela, que também é empreendedora social e mãe, ressalta a importância do ambiente como um local acolhedor para as empreendedoras com filhos pequenos, que podem trazê-los para os encontros e tê-los por perto enquanto buscam empreender em algo novo que faça sentido com o seu momento de vida. As propostas inscritas podem estar em diferentes estágios. O laboratório atende quem tem uma ideia, enxerga um problema social e quer resolvê-lo, podendo chegar ao final com uma iniciativa desenhada e validações, mas também será essencial para quem já tem um mínimo produto viável (MVP) rodando – pois terá a oportunidade de revisar o modelo de negócio, testar novas hipóteses e chegar ao final do laboratório com um modelo mais redondo. Quem já tem um negócio rodando e quer testar uma nova ideia pode passar pelo processo e chegar ao final com um produto ou serviço novo. Os encontros presenciais acontecerão na cidade criativa Pedra Branca, com hospedagem em hotel ou casas de famílias no bairro e alimentação incluídas. As imersões trazem metodologias inovadoras – como Design Thinking, Lean Startup e Modelo de Negócio Canvas – alinhadas a muitas atividades mão na massa. Ao final, três ideias de destaque são selecionadas para se apresentar no Festival SGB, evento realizado anualmente pela organização, que está agendado para o mês de outubro. Os empreendedores também podem ser beneficiados com fundos de investimento semente. Os selecionados para o Lab pagam uma taxa que será revertida 100% para os próprios participantes. Do montante total, 60% colabora para compor o fundo de investimento semente, destinado aos finalistas e 40% cobre custos do programa com facilitadores e bolsas. | empreendedorsocial |
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] | Em sua 9ª edição, o Prêmio Fundação Banco do Brasil de Tecnologias Sociais reconhecerá iniciativas capazes de gerar soluções para desafios sociais no Brasil, na América Latina e no Caribe. Os vencedores receberão R$ 50 mil cada. Os projetos brasileiros podem se inscrever em seis categorias: "Água e Meio Ambiente"; "Agroecologia"; "Economia Solidária"; "Educação"; "Saúde e Bem-Estar" e "Cidades Sustentáveis e Inovação Digital". Já para a inédita categoria internacional, é preciso se enquadrar no tema "Água e Meio Ambiente, Agroecologia ou Cidades Sustentáveis". Além do prêmio para os vencedores de cada uma das categorias, os finalistas recebem troféu e vídeo sobre seu projeto, e as iniciativas certificadas passam a fazer parte do Banco Tecnologias Sociais. "A internacionalização do prêmio é um processo natural", afirmou Fábio Eon, representante da Unesco (Organização das Nações Unidas para a Educação, a Ciência e a Cultura), apoiadora do prêmio, no lançamento do concurso, na terça-feira (28). "É sinal que o Brasil tem um terceiro setor forte." O representante da FAO (Organização das Nações Unidas para Alimentação e Agricultura) no Brasil, Alan Bojanic, também destaca o alto desenvolvimento do setor no país. "É um nível muito avançado, mas não quer dizer que não tenha iniciativas interessantes fora do país", disse sobre a troca de experiências que o prêmio pretende oferecer. Outra novidade é a realização do Fórum Internacional de Tecnologia Social, que será realizado em Brasília, em novembro deste ano, reunindo especialistas e integrantes do Banco de Tecnologias Sociais. O objetivo é debater o conceito de tecnologia social como instrumento do desenvolvimento sustentável. "Não queremos ser meros financiadores sociais. Queremos ser articuladores", disse o presidente da Fundação Banco do Brasil, Asclepius "Pepe" Soares, durante o lançamento do prêmio. EMPODERAMENTO Além da internacionalização, o concurso traz ainda um alinhamento com os 17 ODS (Objetivos de Desenvolvimento Sustentável), em especial com o de número cinco, que trata da igualdade de gênero e do empoderamento feminino. As tecnologias sociais que promoverem o protagonismo e o empoderamento feminino vão receber um bônus de cinco por cento na pontuação total obtida como forma de incentivo. Única mulher entre os representantes das instituições apoiadoras do prêmio, Maristela Baioni, do Pnud (Programa das Nações Unidas para o Desenvolvimento), elogiou a iniciativa da fundação. "O que nos une é que o prêmio agora reconhece as experiências que contribuem para o avanço dos objetivos", afirmou. "Acho muito relevante a pontuação diferenciada, é um grande avanço. Ele amplia o espaço da mulher principalmente num país como o Brasil que ainda tem muitas diferenças." O Prêmio FBB de Tecnologias Sociais está com inscrições abertas até 31 de maio. O regulamento e o procedimento de participação estão no site. O concurso também é apoiado pelo Banco Mundial e pelo CAF (Banco de Desenvolvimento da América Latina). A repórter PATRICIA PAMPLONA viajou a convite da Fundação Banco do Brasil | empreendedorsocial |
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] | O varejo pode usar o impacto social de suas atividades como um diferencial competitivo? É o que os especialistas vão discutir em em um seminário promovido pela FGV, na próxima quarta-feira (29), às 8h30. O evento é organizado pelo Centro de Excelência em Varejo (GVcev) da Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV-EAESP). "As empresas estão buscando projetos de valor compartilhado em que buscam tanto benefícios sociais como econômicos. O varejo, por sua proximidade com a população tem um papel essencial na promoção das melhorias sociais e um grande impacto na sociedade", explica Edgard Barki, coordenador do seminário e professor da FGV. O seminário é voltado para profissionais do varejo e da indústria, empreendedores sociais e demais interessados no tema impacto social. As incrições podem ser feitas no site do Cev. SERVIÇO Seminário: Impacto social no varejo Data: 29/03/2017, quarta Horário: 8h30 - 12h30 Local: FGV - Rua Itapeva, 432 - 4º andar - Salão Nobre Informações: apoiocev@fgv.br / (11) 3799-7970 | empreendedorsocial |
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] | Quando converso com as pessoas que encontro aqui no Brasil é bem comum eu ouvir: "Você é canadense? A vida deve ser muito melhor que aqui: vocês têm uma saúde excelente por lá!". Então decidi realmente entender isso. Será que o sistema de saúde canadense é melhor mesmo? E por quê? Nesse sentido, o Brasil tem algo a aprender com os canadenses e, quem sabe, vice-versa? Ambos, Brasil e Canadá, têm um sistema de saúde universal, ou seja, o acesso é garantido por lei para todos os cidadãos. Mas observe os números: o Canadá tem expectativa da vida de seis anos a mais -84 anos contra 78 anos. Lá, a taxa de mortalidade infantil é cerca de três vezes menor –quatro para cada mil partos versus estratosféricos 14 para cada mil nascimentos no Brasil. Vários outros índices canadenses têm, de fato, melhores resultados. Mas por que tanta diferença? Há quem diga que o motivo é porque o Brasil, sendo um país tropical, tem doenças tropicais, mas a explicação é mais simples: o Canadá é mais rico. O PIB per capita (indicação de quantos recursos existem para cada cidadão) é de R$ 132.000 por ano no país do hemisfério norte. Já no Brasil, é de apenas R$ 26.000 por ano –cinco vezes menor. Mas não adianta ser só rico, precisa-se investir bem, e o Canadá investe muito mais em saúde, direcionando 11% do PIB à área. Já no Brasil, utiliza-se algo em torno de 8%. Aqui, portanto, são 35% a menos de recursos –simplesmente não se emprega dinheiro suficiente para se chegar ao nível de saúde que o Canadá tem. Além disso, a população canadense é de apenas 35 milhões de pessoas. Já no Brasil, são 200 milhões –o país é considerado o maior do mundo com sistema de saúde 100% universal–, e o governo precisa garantir atendimento básico, de alta complexidade e remédios para todos os habitantes. Claramente, um desafio imenso que demanda altíssima eficiência em gestão. Contudo, não é só isso. Também acredito em outros fatores, menos visíveis, para explicar tanta diferença nos números relacionados à saúde entre os dois países. Um exemplo: o Brasil tem um sistema de saúde suplementar (via planos de saúde) que atende 25% da população. Já no Canadá, a saúde privada não é permitida a existir da mesma forma –são autorizados planos de saúde para apenas alguns procedimentos eletivos, odontológicos e medicamentos caros. Agora, imagine se no Brasil as classes sociais mais altas precisassem usar as mesmas clínicas e hospitais que as mais baixas. Será que o sistema de saúde público melhoraria? Mais um ponto: o Canadá tem uma cultura muito mais saudável. Eles consomem muito menos fast foods e refrigerantes e valorizam comida fresca e atividades físicas. Há também bastante espaço público, como parques e calçadas bem cuidadas. Os canadenses também são menos estressados. No Brasil, a maioria da população mora em cidades, mas sem acesso democrático a espaços públicos para fazer esportes e atividades físicas. Não é uma surpresa saber que o país está sofrendo com a obesidade e as doenças causadas por ela, como diabetes e cardiovasculares. Segundo a OMS (Organização Mundial de Saúde), o Brasil ocupa a 125ª posição no ranking mundial que avalia sistemas de saúde. Descobri que Canada é o número 30! Nem está no top 10. Realmente, fiquei chocado porque sempre pensei que ele era um dos melhores. Mas na verdade não é. No Canadá, você precisa ver um médico? Agende com uma semana de antecedência. Um dermatologista? Um mês. Precisa fazer uma ressonância ou tomografia? Fila de espera de dois meses. Transplante? Podem ser anos. Por lá, alguns remédios simplesmente não existem –é necessário pagar por eles sozinho (não é como no Brasil que o governo, muitas vezes, subsidia). De certa forma, o Canadá oferece uma cobertura básica muito boa, mas algumas pessoas acabam "escapando entre os dedos". E se o Canadá é o número 30, quem ocupa primeiro lugar? A França. E o que ela faz para estar no topo do ranking mundial? Primeiramente, investe e muito. Mais de 20% dos salários dos franceses vão para a saúde. Há um sistema privado e público, mas o governo se envolve bastante como regulador, por exemplo, controlando gastos hospitalares. A França também foca bastante as doenças mais caras –diabetes, saúde mental e câncer– e paga 100% dos custos com remédios, cirurgias e outras terapias. Por isso, os franceses estão muito satisfeitos e seguros em termos de sua saúde. Outro diferencial interessante é o quanto eles priorizam a primeira infância (de zero a três anos). O governo reconhece a importância desse período da vida para a saúde em longo prazo. Por isso, novas mães na França têm condições luxuosas: após o parto, por exemplo, por lei podem ficar meses afastadas, recebendo uma bolsa financeira generosa para cuidar do bebê. Além disso, enfermeiras são designadas para visitas frequentes à casa delas, e as creches são subsidiadas e de altíssima qualidade. Há alguns fatores fundamentais que dificultam melhorias rápidas em saúde. De outro lado, há muito que pode ser feito sem ter tantos recursos financeiros: coisas como melhorias em gestão, uso de tecnologia, investimento em primeira infância, e mudanças na cultura. Sem esses tipos de ações, o Brasil não apenas arrisca não melhorar a saúde, mas também compromete todo o progresso conquistado nas últimas décadas. MICHAEL KAPPS, economista russo-canadense formado na Universidade Harvard (EUA), é cofundador da Tá.Na.Hora Saúde Digital e finalista Prêmio Empreendedor Social de Futuro 2016 | empreendedorsocial |
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] | A Livraria da Vila (Rua Fradique Coutinho, 915) recebe no próximo sábado (25/03) a terceira feirinha positiva, das 9h30 às 17h. Serão oito expositores vendendo produtos orgânicos, veganos e naturais. Um dos participantes é a ONG Morada da Floresta, que estará oferecendo 10% de desconto nas composteiras, desde que os pedidos sejam antecipados e retirados na feira. Para receber o desconto, basta acessar a loja virtual digitar o código "feirinha_positiva" antes da finalização do seu pedido e escolher o frete "retirada na Morada da Floresta". O código pode ser utilizado até às 8h do dia 24/03. | empreendedorsocial |
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] | Estão abertas as incrições para particiar do seminário "Impacto Social no Varejo", que ocorrerá na próxima quarta (29), pela manhã, no salão nobre da FGV EAESP. O evento é organizado peplo administrador e especialista em varejo Edgard Barki e será dividido em dois blocos. O primeiro, sobre como ter impacto social no varejo, contará com a presença de Laura Pires, do Grupo Pão de Açucar, Tânia Veludo, da FGV, e Fernanda Canal, do Instituto Leo. O segundo, que vai falar sobre como promover impacto na cadeia de valor, terá a presença de Fábio Mendes, do Instituto Chão, e Rozalia Delgaudio, da C&a. As inscrições podem ser realizadas neste endereço e variam entre R$280 e R$560, mas serão mais baratas se confirmadas até esta quarta (22). | empreendedorsocial |
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] | Todos sabemos que precisamos economizar água, mas poucos sabem da dimensão atual do problema. Nesta quarta-feira (22), o Dia Mundial da Água traz à tona desafios e soluções já encontradas para escassez e acesso. Nas últimas décadas, por exemplo, o consumo deste bem cresceu duas vezes mais do que a população. Se continuarmos nesse ritmo, em 2030 o mundo enfrentará um déficit no abastecimento de 40%. Os dados trazidos pelo Relatório Mundial das Nações Unidas sobre o Desenvolvimento de Recursos Hídricos de 2015 são alarmantes, pois a situação pede urgência. Como consumidores, podemos adotar alguns hábitos para economizar água, tanto em ações comuns como não ficar muito tempo embaixo do chuveiro, quanto ao repensarmos o consumo de certos itens, tal qual a carne bovina, que exige mais de 15 mil litros para cada quilo produzido. Não só os cidadãos, no entanto, têm que tomar iniciativa. Empresas, governo e organizações do terceiro setor devem contribuir para que o cenário mude. Veja abaixo projetos que já estão em prática para garantir acesso e reduzir o consumo de água, além algumas ações que podemos adotar. | empreendedorsocial |
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] | Estão abertas, até 27 de março, as inscrições para o processo de formação gratuita de jovens empreendedores do programa Pense Grande, da Fundação Telefônica Vivo. A iniciativa busca apoiar jovens empreendedores sociais moradores da periferia em diferentes regiões do Brasil. Para participar do processo seletivo é necessário ter entre 18 e 29 anos, ter renda familiar de, no máximo 2 salários mínimos por pessoa, e residir nas seguintes localidades e suas regiões metropolitanas: São Paulo, Porto Alegre, Curitiba, Rio de Janeiro, Fortaleza, Recife, Santarém, Vale do Jequitinhonha, Londrina, São José dos Campos e Santa Rita do Sapucaí. A seleção terá duas etapas. Na primeira, os empreendedores se inscrevem no hotsite por meio do preenchimento de questionário online, contando um pouco de sua iniciativa. Podem concorrer empreendimentos com até quatro participantes. Os 80 projetos selecionados serão divulgados no dia 02 de abril. Na segunda etapa, de 07 a 30 de abril, os representantes escolhidos passarão por capacitações e terão que entregar desafios, sempre acompanhados por consultorias online que estarão à disposição para tirar dúvidas. Os 15 vencedores, a serem incubados, serão divulgados no dia 10 de maio. Os jovens selecionados receberão apoio para desenvolver suas competências e seus empreendimentos, por meio de oficinas, assessorias regulares e personalizadas, mentorias com empreendedores mais experientes, imersões presenciais e capital-semente. O programa Pense Grande tem duração de dez meses. "Essa é uma fase extremamente importante para os jovens empreendedores, pois eles terão o apoio intelectual e financeiro para desenvolver suas ideias. Queremos estimular esses jovens da periferia a olharem o empreendedorismo como uma forma de mudança de vida e de futuro", afirma Americo Mattar, diretor-presidente da Fundação Telefônica Vivo. | empreendedorsocial |
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] | A partir do desta segunda (20) a diretora de programas do Center for Nonprofit Excellence (CNE), Cindy Colson, estará no Brasil para compartilhar seu conhecimento sobre boas práticas de gestão de organizações sociais.A intenção é capacitar e conhecer o maior número de organizações sociais e comunidades, para que elas possam aprender com uma experiente organização, referência nos Estados Unidos. Sua vinda é parte da iniciativa do YLAI (Young Leaders of the Americas Initiative), programa desenvolvido no governo Obama para promover o intercâmbio de experiências entre jovens empreendedores da América Latina. Em outubro de 2016, 250 jovens foram selecionados e passaram seis semanas nos Estados Unidos, em treinamentos e vivências profissionais. A brasileira Liziane Silva, fundadora da empresa Ink, foi uma das selecionadas. Ela passou um mês no CNE, organização social de Charlottesville, Virgínia, especializada em treinamento e gestão de organizações sociais dos EUA. "Após essa maravilhosa experiência fui capaz de trazer inúmeros aprendizados para a Ink, nossos parceiros e clientes, e agora teremos mais uma etapa com novos conteúdos", conta. Colson passará duas semanas no Brasil e visitará 4 cidades (São Paulo, Sorocaba, Campinas e Curitiba), realizando eventos com a Ink e organizações sociais parceiras. A diretora contou um pouco sobre suas expectativas. "Estou honrada com essa parceria com a Ink e com a possibilidade de fornecer suporte para as comunidades. Desejo envolver-me com as comunidades e com as organizações sociais para falar sobre algumas ideias, estratégias, desafios e o que empolga cada uma." Interessados no tema estão convidados para participar dos eventos abertos e acompanhar as transmissões na página da Ink no facebook. DATAS E LOCAIS | empreendedorsocial |
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] | Conhecido por apresentar um programa de decoração em um canal pago, Marcelo Rosenbaum já conheceu e trabalhou com diferentes comunidades do Brasil profundo. Em quilombolas, indígenas e comunidades tradicionais peruanas ele encontrou mestres que transmitiram os saberes desses lugares. No fim do ano, quando visitou o quilombo de Ivaporunduva, no Vale do Ribeira (293 km de São Paulo), teve mais uma vivência. "Olho para aquelas mulheres e vejo a raça que têm para viver, a força da vida, a resistência, com todos aqueles saberes que hoje são tudo o que estou buscando: a minha essência." Os quatro dias de imersão resultaram do primeiro semestre do curso de Design Essencial, na Faculdade Belas Artes, no qual o objetivo é conhecer as comunidades, descobrir seus saberes e desenvolver a empatia. "Você se coloca no papel do outro e não se separa disso. Inicia-se uma transformação também muito pessoal." Leia deu seu depoimento à Folha. * Quando a gente chega em Ivaporunduva, a sensação é a da abertura de um portal de outro tempo-espaço, com pessoas que se mantiveram naquelas terras, preservando-as, conservando uma relação íntima com a própria natureza. Cada mato que a gente pisaria, na verdade é uma erva que tem um poder de cura. Se por um lado vemos questões como o esquecimento e o abandono, por outro percebemos a resistência e o aprendizado que a comunidade nos transmite. Uma sensação de troca. O que me marcou muito foi ouvir de uma das senhoras quilombolas, logo no encontro inicial, que ela tem o sonho de manter a ancestralidade em Ivaporunduva. Elas nos contaram que os jovens perdem um pouco o interesse por conta de tecnologia. Olhar para Ivaporunduva, para o Vale do Ribeira, é ajudar a nos encontrarmos. Qual é a identidade do Brasil? Quem construiu esse país com sangue, suor? Também os afrodescendentes, hoje quilombolas. Mas quem são eles? São os brasileiros. Olhar para uma comunidade quilombola diante de todos os conflitos que temos na cidade grande me faz vê-los como mestres em potencial, de aprendizado para o futuro da humanidade. A comunidade de Ivaporunduva é feita de professores, a própria natureza do Vale do Ribeira é uma professora. Ir para lá da maneira que fomos, abertos para receber os ensinamentos daquelas senhoras, que nos falaram das ervas, da natureza e de suas vidas, fez com que eu virasse uma criança deslumbrada diante delas. Olho para aquelas mulheres e vejo a raça que têm para viver, a força da vida, a resistência, com todos aqueles saberes que hoje são tudo o que estou buscando: a minha essência. Me prostro à frente daquelas anciãs, daquelas sábias, daquelas árvores antigas. Elas são a própria natureza, as guardiãs daquilo tudo. São grandes mestras. RAÍZES Mergulhar na cultura quilombola é encontrar nossas próprias raízes, encontrar essas sábias nos entregando seus segredos, que são o ouro delas, com tanto amor, simplicidade, o que é mais um aprendizado. Para vermos isso, temos que desconstruir as crenças que temos, que nos são impostas. Estou aqui para quebrar a crença. Com muito respeito, responsabilidade e estudo, sou um aluno esforçado, aprendo e multiplico. Aprender e guardar para você mesmo não tem graça. A gente não tem outro caminho senão integrar, diminuir as diferenças. Se a gente não diminuir as diferenças, se não incluirmos a diversidade como saberes, vai todo mundo para o mesmo buraco. A gente começou a olhar para esses saberes ancestrais, dessa forma de não fazer interferências. O benefício de ressignificar esses saberes não para eles simplesmente virarem livros nas estantes, mas como autonomia para a própria comunidade. DESIGN ESSENCIAL Olhar para as pessoas que vivem em Ivaporunduva elevando a sabedoria deles, o conhecimento deles, trouxe muita inspiração. Fomos 30 alunos curiosos, durante quatro dias, depois de um semestre de aulas teóricas. Foi um curso de extensão da Faculdade Belas Artes chamado Design Essencial. Tivemos mestres quilombolas, indígenas, que foram professores. Fomos visitar uma aldeia tupi guarani em Parelheiros. A metodologia se inicia na empatia, imaginar que o problema do outro é teu problema. Você se coloca no papel do outro e não se separa disso. Inicia-se uma transformação também muito pessoal. A proposta é de nos abrirmos para o outro, de desconstruirmos alguns estereótipos e crenças limitantes que carregamos, como a de acreditar que o Brasil é um país pobre ou que comunidades quilombolas têm baixo Índice de Desenvolvimento Humano. Isso é uma métrica absolutamente equivocada, nesses lugares o que tem é desenvolvimento humano. A necessidade da comunidade não é só gerar renda, nem preservar cultura, mas é juntar todas essas partes. A partir desse processo foi nascendo uma forma de fazer, de se relacionar com as comunidades, com esses saberes e a gente foi colocando em prática e nasceu a metodologia. CONSTRUÇÃO E TRANSFORMAÇÃO No segundo dia, fomos em busca dos valores, das belezas e patrimônios materiais e imateriais de lá. Fomos resgatando objetos ancestrais, como cestos e esteiras, recolhemos tudo e ouvimos histórias de cura relacionadas à integração com a natureza, ao entendimento de que somos um ser espiritual fazendo parte da própria natureza. Fizemos uma arqueologia afetiva. Uma série de coisas como essa foram acontecendo até construirmos juntos uma lembrança, como um legado, para deixar em Ivaporunduva. Não fizemos um objeto fruto de toda essa investigação, mas sim um espaço ornado, para onde foram levados os saberes quilombolas, e que poderá servir como lugar de encontro de alimentação, de reuniões, de recepção de turistas. É uma casa tradicional de taipa, com bambu, muito fresca, com muito conforto térmico, com beleza. É importante honrar esse saber de trabalhar com barro, que é o saber de trabalhar com a própria natureza. Construímos um salão de eventos. Antes guardados, cestos, peneiras, ferramentas de trabalho e balaios foram ressignificados e ganharam espaço nas paredes do ambiente. Quando os quilombolas entraram na casa, sentiram essa vibração de afetividade porque eu acredito que o objeto carrega vida, herança, memórias. Essa casa ancestral virou um espaço de cura dos saberes, das relações, dos encontros. Nossos três dias por lá foram como uma universidade que nos transformou profundamente. A importância de olharmos para comunidades como Ivaporunduva hoje é exatamente essa: entrar em contato com um Brasil muito rico de diversidade, natureza e cultura. | empreendedorsocial |
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] | Estão abertas até o fim do mês as inscrições para a segunda edição do Red Bull Amaphiko, programa que dá asas a projetos de inovação social por todo o Brasil. Os interessados devem criar um perfil no site do programa. Neste ano, o Red Bull Amaphiko irá selecionar 15 inovadores sociais em todo o Brasil com projetos em fase inicial de desenvolvimento, que busquem transformar a sociedade e tornar as cidades melhores lugares para se viver. O resultado da seleção será anunciado em maio. Entre 23 de junho e 2 de julho, os responsáveis pelos projetos selecionados ainda participarão de uma imersão de dez dias no Red Bull Station, no centro de São Paulo. Durante a Red Bull Amaphiko Academy, eles participarão de oficinas e debates e poderão trocar conhecimento com outros inovadores e especialistas. Parte desta programação será aberta ao público. Com duração de um ano e meio, o programa oferece acompanhamento de especialistas em diversas áreas, como comunicação e captação de recursos. O Red Bull Amaphiko também é uma plataforma on-line aberta que disponibiliza aos seus usuários acesso a uma rede colaborativa, onde podem interagir com outros inovadores sociais, fechar parcerias e ganhar visibilidade. A iniciativa teve início em 2014 com jovens sul-africanos e brasileiros e vem se expandindo desde então, com presença em mais de 15 países. O projeto já apoiou ideias como o Ludwig, aplicativo que permite que deficientes auditivos ouçam música; o Pimp My Carroça, projeto que luta para tirar os catadores de materiais recicláveis da invisibilidade; a plataforma Raízs, que conecta pequenos produtores de orgânicos ao consumidor final; e o Gueto pro Gueto Sistema de Som, que, inspirado nos sistemas de som jamaicanos, busca amplificar a cultura das periferias brasileiras. No mês de março, empreendedores que passaram pelo Amaphiko estarão em algumas capitais para explicar o programa e o processo de inscrições. Confira a agenda: FLORIANÓPOLIS 16/03 - quinta - 18h Local: Impact Hub Floripa (ACATE - Associação Catarinense de Empresas de Tecnologia - Rod. José Carlos Daux, 4150 - 1-2 - Saco Grande) RIO DE JANEIRO 17/03 - sexta - 18h Local: Red Bull House (R. J. Carlos, 101 - Jardim Botânico) Empreendedor(es): Gabriel Gomes e Camila Carvalho CURITIBA 18/03 - sábado - 16h Local: Nex coworking (R. Francisco Rocha, 198 - Batel) SÃO PAULO 21/03 - terça-feira - 19h Local: Red Bull Station (Praça. da Bandeira, 137 - Centro) Empreendedor(es): Tomás Abrahão e Flora Bitancourt | empreendedorsocial |
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] | O Brasil vai sediar, pela primeira vez, uma rodada de negociações para implentar o Princípio 10 da Declaração do Rio, documento assinado por chefes de estado durante a Rio-92. Esse princípio estabelece o direito do cidadão à participação e à informação nas questões ambientais. A rodada de negociações brasileira acontecerá entre os dias 20 e 24 de março, em Brasília, sob coordenação da CEPAL, a Comissão Econômica para América Latina e Caribe. O organismo vem secretariando a iniciativa desde 2012, quando foi retomada na Rio+20, e deve reunir representantes de 23 países. A previsão é de que 2017 seja o último ano das rodadas e que, ao final desse prazo, haja um acordo regional. A natureza jurídica do acordo vai ser definida apenas no fim do processo, mas os representantes da sociedade civil que acompanham os trabalhos apoiam para que seja juridicamente vinculante, ou seja, tenha força de lei. Para Renato Morgado, gestor ambiental que representa o Imaflora, o acordo possui o potencial de criar novas regras e práticas que contribuam para o aprofundamento da democracia ambiental no Brasil e na região e seu caráter legalmente vinculante é essencial para que isso ocorra. Para auxiliar nessa questão, o Imaflora realiza um encontro preparatório no dia 15 de março, no auditório da Escola Superior de Administração Fazendária, em Brasília. A ONG participa das discussões do acordo regional sobre o Princípio 10 desde 2014 e acredita que a transparência dos órgãos públicos e a participação cidadã são condições indispensáveis para o avanço em direção à sustentabilidade socioambiental. O Imaflora - Instituto de Manejo e Certificação Florestal e Agrícola - é uma entidade sem fins lucrativos, que trabalha para promover a conservação e o uso sustentável dos recursos naturais e para gerar benefícios sociais nos setores florestal e agropecuário. Foi fundado em 1995, em Piracicaba, interior de São Paulo. | empreendedorsocial |
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] | Uma tecnologia criada para ajudar motoristas a apelar contra multas de trânsito está sendo usada nos EUA e no Canadá como uma ferramenta de auxílio legal para imigrantes em busca de asilo. Criado pelo britânico Joshua Browder, o serviço DoNotPay foi apelidado de "primeiro advogado-robô do mundo". Trata-se de um chatbot, um programa de computador que conduz diálogos por intermédio de texto ou comandos de voz, que usa o Facebook Messenger para coletar informações sobre um caso de multa de trânsito antes de produzir recomendações e documentos legais. Browder, que tem apenas 20 anos e hoje vive nos EUA, onde estuda na Universidade Stanford, adaptou o software para ajudar imigrantes a preencher a documentação para pedidos de asilo e para obter ajuda dos órgãos públicos. A inspiração veio da história familiar: sua avó paterna foi uma refugiada judia austríaca durante o Holocausto. CONSULTORIA JURÍDICA O chatbot foi desenvolvido com o auxílio de advogados. "Uma série de perguntas determina se um refugiado é elegível para proteção legal, de acordo com a legislação internacional. Por exemplo: 'Você tem medo de se torturado em seu país?'", explica Browder ao BBC Trending. "Uma vez que um usuário saiba que pode pedir asilo, o programa coleta centenas de informações sobre ele e automaticamente preenche um formulário de imigração. Todas as perguntas feitas pelo bot são em inglês simples, e há feedback de inteligência artificial durante a conversa." O bot sugere maneiras para o interessado responder às perguntas de forma a aumentar as chances de ter o pedido aceito –um exemplo é a dica para descrever as violações de direitos humanos sofridas no país de origem. Além de preencher formulários, o programa presta informações sobre documentos necessários para o processo e mesmo locais de entrega dos pedidos. Por enquanto, o advogado-robô está disponível no Facebook Messenger, que pode ser usado também em telefones com sistema Android ou iOS, mas Browder quer expandir o serviço para mais línguas e outros aplicativos, como o WhatsApp. SERÁ QUE VAI FUNCIONAR? O DoNotPay foi lançado em março do ano passado e, segundo seu criador, centenas de milhares de pessoas usaram o serviço para questionar multas por estacionamento proibido. "Quando comecei a dirigir, aos 18 anos, comecei a receber um grande número de multas, e aí criei o serviço. Mas jamais imaginei que, em apenas um ano, ele seria usado para que mais de 250 mil multas fossem canceladas." Em agosto, o programa foi expandido para ajudar pessoas a encontrar acomodação de emergência. Mas analistas da indústria de tecnologia creem que a invenção de Browder pode não ter o mesmo sucesso entre pessoas em busca de asilo. "O chatbot de Browder é um grande exemplo de tecnologia que pode ajudar as pessoas", diz Oliver Smith, jornalista do site especializado em notícias do segmento The Memo. "Porém, refugiados estão entre os grupos menos conectados da sociedade. Um chatbot pode não ser a melhor maneira de ajudá-los. As pessoas que fugiram de seus países de origem frequentemente sofrem para ter acesso à internet quando estão viajando ou estão em campos de refugiados." Segundo um estudo da ONU (Organização das Nações Unidas), que considera a conectividade "tão vital para refugiados como comida, água e abrigo", apenas 39% deles têm acesso à internet via celular. | empreendedorsocial |
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] | Cerca de duas mil famílias ribeirinhas e rurais do Amazonas receberão projetos nas áreas de saneamento básico, tratamento de água e saúde como parte da iniciativa "Tecnologias Sociais no Amazonas", lançado na sexta-feira (10). Os moradores de Borba, Nova Olinda e Itacoatiara serão os beneficiários do programa, realizado por meio de uma parceria entre Fundação Banco do Brasil e Idis (Instituto para o Desenvolvimento do Investimento Social), apoiadores do Prêmio Empreendedor Social, e que terá investimento de R$ 1 milhão. Os primeiros a receberem o projeto serão os moradores de Axinim, no município de Borba –a 6 horas de barco de Manaus. A tecnologia social que ajuda na rápida identificação e tratamento da anemia ferropriva (deficiência de ferro no organismo) chega para os alunos da rede pública já no fim de março. As outras iniciativas desenvolvidas são o tratamento da água por raios solares e o banheiro ecológico, uma forma de saneamento descentralizado para comunidades ribeirinhas. ATUAÇÃO As tecnologias sociais são soluções desenvolvidas com comunidades locais e que resolvem um determinado problema social. Os criadores desses projetos podem se inscrever no Prêmio Fundação Banco do Brasil de Tecnologia Social. Após uma seleção, elas passam a integrar o Banco de Tecnologias Sociais. A escolha das iniciativas para as comunidades do Amazonas foi feita a partir de diagnóstico preliminar, realizado com a participação das populações locais, que auxiliaram na identificação das demandas e carências dessas comunidades. O Idis já trabalha com as comunidades ribeirinhas do Amazonas há seis anos, quando criou o PIR (Primeira Infância Ribeirinha) junto com outros parceiros . O programa foi um piloto que teve como objetivo o estabelecimento de uma política pública para a primeira infância no estado. Após a capacitação de agentes comunitários de saúde para orientar famílias sobre cuidados básicos de gestantes e crianças, o governo criou, no ano passado, o Programa Primeira Infância Amazonense, que expande esse atendimento para todos os municípios do Amazonas. | empreendedorsocial |
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] | Além das cenas bárbaras que remontam à Idade Média, as carnificinas nos presídios brasileiros revelam um problema crônico da administração pública brasileira: a incapacidade de gerenciar contratos de concessões de serviços públicos à iniciativa privada. O caso de Manaus foi um perfeito exemplo de como não se fazer uma delegação de serviços críticos a iniciativa privada por vários motivos, começando-se pelo processo pouco transparente de seleção do fornecedor. Outro aspecto que chama a atenção negativamente no caso amazonense é o desenho contratual inadequado, uma vez que o modelo adotado para remuneração do ator privado, por interno custodiado, não impõe freios à superlotação carcerária, minando assim as possibilidades de uma operação prisional segura e capaz de promover programas de reinserção social dos internos. Por fim, tem-se a fiscalização deficiente dos contratos, que somado ao não cumprimento das funções de direção e segurança, essas de responsabilidade do governo estadual, ajudou a moldar a tragédia manauara. Assim, o problema de Manaus é, em última instância, uma questão de gestão contratual incorreta por parte do governo estadual, tanto dos contratos firmados com o setor privado quanto dos contratos pactuados com seus próprios funcionários. Problemas contratuais com o setor privado, contudo, não é algo exclusivo do governo do Amazonas. Tome-se o exemplo dos estádios de futebol em regime de PPP (Parceria Público-Privada) no Brasil. Se de um lado, esses arranjos foram em certa medida eficientes para entregar as obras a tempo de não comprometer a realização do mundial de futebol, por outro falharam no quesito sustentabilidade financeira dos equipamentos, a julgar pela necessidade de aportes financeiros substanciais por parte dos governos estaduais para que os estádios continuem operando de forma adequada. A pergunta que não quer calar é: por que tais problemas ocorrem? Seria ignorância ou má-fé dos agentes públicos envolvidos? A ignorância está ligada ao fato de as pessoas envolvidas não observarem o estoque de conhecimento acumulado para conceber e executar contratos junto ao setor privado. Nesse caso, além de sinalizar a necessária credibilidade para atrair agentes econômicos para programas de concessões e PPPs, cabe aos governantes de plantão se convencer de que a incapacidade de desenhar e gerir contratos junto à iniciativa privada é um grande problema a ser enfrentado. Para tal, é necessário promover um massivo programa de capacitação dos funcionários públicos envolvidos no tema. Além de intrinsecamente motivados, é preciso que os agentes públicos saibam especificar corretamente o que se deseja contratar, compreender qual modalidade de contratação é a mais adequada, selecionar os fornecedores de forma transparente e observando o binômio custo-qualidade, além de assegurar o cumprimento dos termos contratuais firmados de maneira a preservar o interesse público. O caso de má-fé pode ser atacado por meio de investigação minuciosa para que se revele como a intenção dolosa foi configurada, quem foi beneficiado, e, mais importante, que os responsáveis sejam severamente punidos, independentemente do grupo político a que pertençam, de maneira a aumentar o custo percebido do malfeito e desencorajar novas ocorrências futuras. Entram em cena aqui órgãos de controle e organizações de nosso sistema de justiça criminal. No entanto, o papel desses atores para um bom processo de gestão dos contratos vai além da função fiscalizadora. Tanto no processo licitatório quanto na fase de execução contratual, as intervenções dos componentes de órgãos de controle e do sistema de justiça devem ocorrer no espírito da lei e não por meio de análises custo-benefício de qualidade duvidosa, não raro, baseadas em meras convicções pessoais. A incerteza contratual gerada além de afugentar o investimento privado em serviços públicos, algo desejado por governos de esquerda e de direita, frequentemente beneficia grupos de interesse venais que perderiam caso os contatos fossem geridos de forma transparente e tecnicamente embasada. Maiores volumes de investimento e melhores serviços prestados à população somente serão possíveis caso o poder público como um todo aprenda a desenhar e gerenciar contratos. SANDRO CABRAL, doutor em administração, é professor de Estratégia do Insper | empreendedorsocial |
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] | Vítima de paralisia cerebral ao nascer, Clara, 9, precisou esperar cerca de uma hora dentro de um avião para conseguir desembarcar no Brasil após nove horas de voo desde Orlando, nos Estados Unidos, onde mora com a família. O episódio aconteceu na manhã desta quinta-feira (9), quando seu pai, Carlos Pereira, pediu para a comissária de bordo que agilizasse a entrega do equipamento especial com o qual ela se locomove, que conta com suporte para o corpo, no portão de desembarque no Aeroporto Internacional do Recife. Durante o embarque em Orlando, Carlos despachara o item, que recebeu a etiqueta "gate delivery" (entrega no portão), o que deveria garantir que o objeto fosse restituído à família diretamente no portão. Em um desabafo emocionado em rede social, Carlos, que é o vencedor do Prêmio Empreendedor Social 2016, relatou as dificuldades para fazer valer o direito de sua filha, para quem desenvolveu um aplicativo de comunicação alternativa que é considerado o melhor do mundo pela ONU. Primeiro desabafo Em entrevista à Folha, o analista de sistemas contou também os detalhes da longa espera. Segundo ele, após o pedido da cadeira de rodas, a comissária respondeu com um lacônico: "Vou ver". O pai de Clara disse ter ficado surpreso com a incerteza e, ao questionar, a réplica da funcionária da companhia Azul Linhas Aéreas foi um prenúncio da maratona que enfrentaria em solo brasileiro: "Às vezes, a Receita [Federal] embaça", teria dito a comissária. No momento do desembarque, a cadeira especial de Clara não estava no portão. Uma outra foi oferecida, mas Carlos se recusou a sair da aeronave, pois era um modelo padrão, destinada a adultos, o que colocava em risco sua filha. "Era uma cadeira sem estrutura." Carlos, a mulher, Aline, e a filha ficaram à espera no avião durante cerca de uma hora, junto com os tripulantes e a equipe de limpeza. Com o ar-condicionado desligado e uma temperatura de 29°C entre 8h e 9h no Recife, o calor na cabine foi ficando insuportável, causando desconfortos à criança. "Aline ficava abanando Clara." De acordo com Carlos, o funcionário de solo relatou que a Receita Federal precisava inspecionar a cadeira embarcada nos EUA e, por isso, ela não tinha sido liberada. No entanto, o pai questionava o fato de, mesmo passando pelo controle, a cadeira não poder chegar ao finger, como seria o esperado e previsto por uma regra da Anac (Agência Nacional de Aviação Civil), que garante acessibilidade às pessoas com deficiência. Um funcionário ficava entre idas e vindas à Receita Federal para liberação, segundo Carlos, sem sucesso. A assessoria da Receita informou que o fiscal responsável pelo voo foi contatado duas vezes. A primeira quando a equipe da Azul ligou para informar que havia um passageiro se recusando a descer da aeronave na cadeira da Infraero e, a segunda, para autorizar um funcionário buscar a cadeira de Clara na esteira. O resgate do equipamento, no entanto, precisou ser feito pelo próprio pai. Na companhia de um funcionário, Carlos passou pelo controle de passaporte e foi até a esteira buscar a cadeira e então voltar ao desembarque para finalmente retirar a filha da aeronave. Por meio de nota, a Azul informou que "seguiu a orientação das autoridades aeroportuárias e que prestou toda assistência necessária e possível com objetivo de agilizar a restituição da cadeira especial no desembarque". A companhia, no entanto, não respondeu por que a cadeira não foi enviada diretamente para o portão de desembarque se estava assim sinalizada desde a origem, nem se o funcionário que fez a ponte entre Carlos e a Receita é da companhia ou da Infraero. NORMAS Para a deputada federal Mara Gabrilli (PSDB-SP), relatora da Lei Brasileira de Inclusão da Pessoa com Deficiência, a regra da Anac é clara. "A partir do momento que a pessoa chegou no portão de embarque na própria cadeira, ela tem que voltar para o portão [no momento do desembarque]." Apesar da norma, ela, que também utiliza uma cadeira especial por ser tetraplégica, tem diversas histórias sobre a demora do retorno do equipamento ao fim de viagens aéreas. "Em Miami, uma vez, a funcionária do aeroporto mentiu para mim dizendo que minha cadeira estava na porta do finger", relata. Segundo Mara, a demora muitas vezes é justificada por controles de segurança, especialmente nos Estados Unidos e na Europa. Ao avaliar o episódio de Clara, ela vê uma falha da Azul. "Me parece que, nesse caso, foi um erro da companhia que, ao invés de levar para o portão, encaminhou para a esteira [de bagagens]." Carlos fez um segundo desabafo após chegar no hotel. "Eu não fiz isso para aparecer nem para criar confusão. Isso é um direito da pessoa com deficiência, ter sua cadeira entregue na porta do avião e devolvida na porta do avião." Segundo desbafo | empreendedorsocial |
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] | O Brasil é um país com cada vez mais empreendedoras. O Sebrae (Serviço Brasileiro de Apoio às Micros e Médias Empresas) afirma que, na última década, o número de mulheres empreendendo cresceu 16% no país, chegando a 7,3 milhões. O motivo que leva as mulheres empreender, segundo uma recente pesquisa feita pela Rede Mulher Empreendedora, no entanto, também merece destaque, pois sua principal motivação não é o lucro, mas o impacto positivo que terão no mundo. A representatividade delas varia no empreendedorismo social. Apesar do crescimento expressivo em relação a 2015, as mulheres lideravam 22% das empresas aceleradas em 2016 pela Artemisia. Já na Rede Folha de Empreendedores Sociais, formada por finalistas e vencedores do Prêmio Empreendedor Social, realizado pela Folha com a Fundação Schwab, elas representam 40% dos 92 líderes inovadores. Conheça dez delas e o trabalho que estão fazendo para mudar o mundo. | empreendedorsocial |
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] | Passados mais de 120 anos do surgimento da primeira favela na cidade do Rio de Janeiro, no Morro da Providência (antigo "Morro da Favela"), as favelas cariocas se consolidaram e constituíram-se como marcas da Cidade Maravilhosa. É impossível pensar na capital fluminense sem as favelas e suas contribuições à cultura, ao esporte, à música e à literatura (Machado de Assis, nasceu no Morro do Livramento). Porém, como no início, as favelas cariocas são vistas e tratadas como territórios à parte. Seus problemas não são considerados como questões da cidade. Mesmo que nesses espaços morem mais de 22% do total de habitantes do município do Rio de Janeiro, cuja renda ultrapassa os R$ 12,3 bilhões/ano, segundo o instituto Data Favela. Esse é o caso, por exemplo, do conjunto de Favelas da Maré e do Alemão, ambos na zona norte da cidade, que juntos somam mais de 245 mil habitantes, em sua maioria crianças e jovens. Desde o início de 2017, esses dois territórios têm sofrido com os constantes confrontos armados entre grupos criminosos locais e também com ações violentas da polícia. Na Maré, por exemplo, nos dois primeiros meses do ano, foram assassinadas seis moradores. Entre eles Fernanda, uma menina de 7 anos de idade, atingida por uma bala perdida no quintal de casa, além de mais de 20 pessoas terem sido feridas. Contribui para essa situação a chamada "guerra às drogas", que virou uma espécie de licença para matar dada pelo Estado às suas forças de segurança. Os tiroteios têm sido diários, interrompendo a rotina dos moradores que ficam invariavelmente sem escolas, postos de saúde, trabalho, e têm a vida ameaçada mesmo no interior de suas casas. Dados levantados pela Redes de Desenvolvimento da Maré traduzem bem o gravíssimo quadro de violência a que são submetidos os moradores: a taxa de assassinatos (em decorrência de ação policial) por 100 mil/habitantes para o Brasil, em 2015, foi de 1,6, enquanto no Estado do Rio de Janeiro foi de 3,9. Na Maré este índice sobe para 12,8. Isso significa que os assassinatos na Maré foram oito vezes maiores do que no restante do país e três vezes maiores do que no Rio de Janeiro. No conjunto de favelas do Alemão a situação não é diferente. Desde o início do ano, afora os tiroteios constantes, alguns moradores tiveram suas casas ocupadas por policias da UPP (Unidade de Polícia Pacificadora) que as fizeram de "bunker". Além de colocar a vida das pessoas em risco, tal atitude é um desrespeito à constituição e ao Estado democrático de Direito. Esse tipo de atentado à vida, à dignidade e aos direitos dos moradores não pode ser visto como natural, ou, como querem alguns, como consequências da guerra travada contra às drogas. As mortes não podem ser aceitas como "baixas de guerra" porque a favela não está em guerra e seus moradores não são soldados inimigos. A política de segurança pública deve agir para preservar a vida e não para ameaçá-la. A verdade, é que os moradores da Maré, do Alemão, assim como moradores do Rio de Janeiro, só querem é viver em paz. Para tanto, é preciso que as questões da favela sejam reconhecidas e tratadas como questões da cidade. Porque a favela é cidade. EDSON DINIZ JUNIOR, professor, historiador e mestre em educação, é diretor da Redes da Maré, finalista do Prêmio Empreendedor Social 2015 | empreendedorsocial |
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] | A fortuna estimada em US$ 8 bilhões (R$ 25 bilhões) que transformou Charles Feeney em um dos homens mais ricos dos Estados Unidos não pertence mais a ele. O magnata doou o montante em segredo, e em vida, para instituições ao redor do mundo. "Não o fiz para provar coisa alguma, exceto que, com sorte, o mundo agora é um lugar melhor porque peguei o meu dinheiro e o dividi entre muitas pessoas", afirmou Feeney, em entrevista à BBC Mundo, o serviço em espanhol da BBC. Quando questionado sobre a decisão de fazer as doações secretamente, afirmou que "não precisa explicar para todo mundo o que está fazendo". Entre as instituições agraciadas estão algumas na área de saúde pública e outras que fazem campanha pela paz. Além disso, cerca de US$ 1 milhão foi usado em custos operacionais da empresa Atlantic Philantropies, um grupo de entidades criado pelo próprio Feeney, em 1982, para canalizar as doações. O valor mais recente foi uma doação de US$ 7 milhões (R$ 22 milhões), no fim do ano passado, para ajudar estudantes da Universidade de Cornell (EUA) envolvidos em trabalhos comunitários. APARTAMENTO ALUGADO Dessa forma, Feeney, hoje com 85 anos, terminou de distribuir a riqueza que acumulou como fundador de uma empresa pioneira de duty-free (ou free shop) –lojas especializadas em vender, sem encargos fiscais tradicionais, desde perfumes até bebidas alcoólicas e cigarros em aeroportos. Segundo Oechsli, depois das doações, o agora ex-magnata ficou com apenas uma pequena parcela do que ganhou: aluga um apartamento modesto em São Francisco, na Califórnia. Não tem mais imóveis ou bens luxuosos. Tudo o que guardou seriam "alguns poucos milhões" –menos de US$ 10 milhões (R$ 33 milhões)– para cobrir os custos de vida e cuidados médicos que ele e sua mulher, Helga, terão até a morte. E, apesar da mudança no padrão de vida e de consumo, Feeney, apontado como uma espécie de antítese do presidente dos Estados Unidos, Donald Trump, está longe de demonstrar arrependimentos. "Viver e desfrutar da vida da maneira que eu fiz até agora já está bom. Estou feliz com isso, e minha esposa também", afirmou. 'JAMES BOND DA FILANTROPIA' Feeney é o filantropo americano que doou mais dinheiro ainda vivo. Segundo a revista Forbes, ele encabeçou uma lista de percentual de doações em relação à fortuna, que inclui o megainvestidor George Soros –Soros que teria doado em vida cerca de 49% de sua riqueza atual– e o casal Bill e Melinda Gates (40%). A mesma publicação o chamou de "James Bond da filantropia" pela forma como ele viajou o mundo por mais de três décadas com a missão de distribuir clandestinamente sua fortuna. Feeney confessa que a decisão de se desfazer da riqueza acumulada não foi consequência de um episódio em particular, mas de um processo pessoal, que incluiu leituras sobre filantropia e algumas reflexões. "Considerei as alternativas que tinha na minha vida e pensei que o melhor que poderia fazer era estender a mão e buscar as pessoas menos afortunadas", disse. TRAJETÓRIA Feeney não herdou sua riqueza, mas a ganhou ao longo da vida. Ele nasceu e cresceu em uma região humilde de Nova Jersey, filho de mãe enfermeira e pai corretor de seguros. Aos 10 anos, vendia cartões de Natal de porta em porta e ainda adolescente se alistou na Força Aérea dos Estados Unidos –serviu no setor de inteligência de sinais na Guerra da Coreia (1950-53). Ele foi o primeiro membro da família a cursar o ensino superior, através de um programa governamental para veteranos de guerra - estudou justamente em Cornell. A ideia de fundar a gigante Duty Free Shoppers ao lado de Robert Miller, em 1960, foi baseada na experiência de negócios que Feeney tinha recebido vendendo mercadorias a tropas dos Estados Unidos em outros países. A fortuna começou a se multiplicar até ele chegar à conclusão de que ele e os filhos tinham mais do que precisavam. VIDA SIMPLES Muito antes de doar todo o dinheiro, Feeney era conhecido pelo estilo de vida mais simples, diferente da aura luxuosa que a empresa dele transmitia. Preferia comer em bares populares do que em restaurantes caros de Nova York e não viajava de avião na primeira classe. Usava um relógio que custava cerca de US$ 15 e carregava uma sacola plástica com os jornais que lia frequentemente. Por isso, nega que sinta falta dos tempos em que tinha uma imensa fortuna. "Não sinto falta, porque nunca fui apegado à riqueza material", disse. Questionado sobre o que lhe dá prazer depois de cumprir o grande objetivo de se livrar do dinheiro, ele responde. "Viver exatamente do modo que eu vivo, sabendo que através do trabalho da fundação fiz o bem a quem não esperava". "Isso foi uma espécie de recompensa", disse. O DESTINO DAS RECOMPENSAS As doações de Feeney ajudaram pacientes com Aids a terem acesso a tratamento retroviral na África do Sul, a reformar o sistema de saúde pública no Vietnã e a buscar a paz na Irlanda do Norte, onde ele se reuniu com paramilitares nos anos 90 para pedir que abandonassem as armas. Apesar de a Atlantic não ter negócios na América Latina, ele investiu na melhoria da saúde pública em Cuba e em ações que contribuíram para normalizar as relações entre a ilha e os EUA recentemente. No mês passado, um artigo no jornal americano The New York Times comparou Feeney com Trump, mas como modelos opostos. "Durante anos, Trump fez muita pressão para entrar na lista dos mais ricos da Forbes, por exemplo; Feeney articulou para estar de fora dela. A doação da Atlantic vinha inteiramente do dinheiro de Feeney, enquanto grande parte do dinheiro que entrou na Fundação Trump recentemente era de outras pessoas", afirmou o jornal,. Questionado pela BBC Mundo sobre o contraste, ele evitou comentar. "Nunca tive a intenção de comparar a minha vida com a de ninguém." Apesar disso, assessores afirmam que o ex-magnata está muito preocupado com a situação atual dos Estados Unidos e com a polarização política no país. Agora que sua fortuna já foi inteiramente repartida, a Atlantic está com os dias contados: vai se dissolver em 2020, depois de finalizar a entrega das doações prometidas e de desenvolver os programas previstos. | empreendedorsocial |
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] | Reunindo líderes do terceiro setor, o programa Triggers powered by Visionários abriu inscrições para seu programa inédito de educação e pré-aceleração de negócios sociais. O projeto oferece oficinas com o Instituto Quintessa, parceiro do Prêmio Empreendedor Social, e desafios de inovação com organizações como Graacc (Grupo de Apoio ao Adolescente e a Criança com Câncer), Escola de Notícias, HandTalk, Instituto Fazendo História e Arredondar, todos integrantes da Rede Folha de Empreendedores Socioambientais. Ainda faz parte do programa mentorias com lideranças do mercado, como Célia Goldstein, do Spotify, Neivia Justa, da Johnson & Johnson, Guilherme Ribenboim, do Twitter, e Mauro Rezende, do YouTube. Triggers powered by Visionários é um desafio eliminatório, com seis fases: inscrição, seleção inicial, desafio de inovação, funil social, desenvolvimento de startup e premiação go-to-market. Os interessados devem se inscrever pelo site até 15 de março. A ideia vencedora receberá um aporte de, no mínimo, R$ 50 mil e um programa de aceleração de quatro meses. Outros R$ 20 mil serão aportados para a organização envolvida com a ideia ganhadora. | empreendedorsocial |
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] | O Gife participa na quinta-feira (23), ao lado de organizações americanas, de um painel sobre investimento social privado no Wings (Worldwide Initiatives for Grantmaker Support) Forum 2017, na Cidade do México. A mesa "Políticas e Participação: Advocacy, Comunicação e Transparência" terá a participação das entidades Forum of Regional Associations of Grantmakers e Global Philanthropy Services, ambas dos Estados Unidos. O tema está em sintonia com uma das principais causas apoiadas pelo Gife, parceiro do Prêmio Empreendedor Social, que trata da governança nas organizações de investimento social privado. No ano passado, a organização lançou o Indicadores de Governança, ferramenta digital que permite a autoavaliação de associações e fundações do grau de desenvolvimento desse atributo. O objetivo é promover a profissionalização e eficiência. O Gife será representado por Iara Rolnik, gerente de Conhecimento, e Marisa Ohashi, gerente de Planejamento e Operações. O encontro na capital mexicana reunirá cerca de cem associações filantrópicas e organizações de investimento social privado de 38 países, entre quarta (22) e sexta-feira (24). O Wings é uma rede que trabalha para fortalecer, promover e oferecer lideranças para o desenvolvimento do investimento social e da filantropia. Seus membros representam mais de 22 mil entidades de todas as partes do mundo. A programação completa e outras informações podem ser acessadas no site. | empreendedorsocial |
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] | Para ampliar o ambiente de negócios de impacto social no Brasil, o ICE (Instituto Cidadania Empresarial) e o BID (Banco Interamericano de Desenvolvimento) vão investir R$ 9,3 milhões no setor. Do montante, R$ 1,5 milhão vão para incubadoras, aceleradoras e empreendimentos em estágio inicial. Os aportes serão feitos ainda este ano. Para celebrar a parceria, as instituições reúnem especialistas brasileiros para debater os avanços do terceiro setor nesta terça-feira (21), quando será apresentado o relatório "Avanços das recomendações e reflexões para o fortalecimento das Finanças Sociais e Negócios de Impacto no Brasil". O documento mapeou mais de 45 iniciativas em desenvolvimento como resposta às 15 recomendações prioritárias, organizadas pela Força Tarefa Finanças Sociais para expansão e fortalecimento do campo no país. As recomendações atacam os principais desafios do setor e visam seu fortalecimento, como a ampliação da oferta de capital e o aumento do número de negócios de impacto. As iniciativas que mostram esses avanços serão apresentadas e debatidas por especialistas do Insper, Anjos do Brasil, DGS Venture e membros da Força Tarefa de Finanças Sociais. Lançamento do relatório 2016 da Força Tarefa de Finanças Sociais - Insper - rua Quatá, 300, Vila Olímpia, São Paulo, SP. Ter. (21): das 16h às 20h. Inscrições esgotadas. | empreendedorsocial |
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] | A união entre empreendedores sociais e voluntários ligados ao setor têxtil resultou em projetos inovadores que transformam a indústria da moda, deixando-a mais sustentável. Após quatro meses de aceleração, com encontros presenciais e virtuais e mentoria com funcionários voluntários da C&A, três finalistas foram escolhidos entre 11 projetos no Demo Day, na segunda-feira (6). O evento foi a premiação do Lab Inovação na Cadeia da Moda, ação desenvolvida pelo Social Good Brasil em parceria com o Instituto C&A. Os vencedores foram DesFaz (1º lugar), plataforma digital que cria e articula formas alternativas de produção e consumo de moda, Banco de Tecidos (2º lugar), sistema que promove a circulação de sobras de tecidos da cadeia de produção têxtil, e Modellagio (3º lugar), solução inovadora no processo de criação para os profissionais do setor. Entre os 11 projetos estavam Reboard, Ressignificando Resíduos Têxteis e Coopa-Roca, fundada por Maria Teresa Leal, integrante da Rede Folha de Empreendedores Socioambientais. Participaram da banca avaliadora a gerente de Fortalecimento de Comunidades do Instituto C&A, Daniela Pavan; a diretora executiva do Social Good, Carolina de Andrade; e o especialista em educação para empreendedores, Guilherme Sarkis. Também integraram o comitê avaliador Diogo Quitério, gestor de Programas do ICE (Instituto de Cidadania Empresarial), parceiro do Prêmio Empreendedor Social; Anna Aranha, gestora do Instituto Quintessa, também parceira da premiação; e Cristina Filizzola, diretora da Aliança Empreendedora, organização que faz parte da Rede Folha. | empreendedorsocial |
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] | Aquecimento global é um dos temas que mais tem dominado a atenção dos principais cientistas e líderes mundiais. O desafio é enorme: convencer tantos países a incorrer em custos privados – reduzindo a emissão de gases que vêm aumentando a temperatura global e ameaçando o futuro da humanidade - em prol do benefício comum. Mas e se eu dissesse que nossos cientistas e líderes talvez estejam canalizando esforços para resolver o problema errado? Você já ouviu falar em geo-engenharia solar? É a ideia de que poderíamos diminuir a temperatura da terra lançando deliberadamente alguns tipos de partículas na estratosfera, de modo a aumentar a refletividade da Terra. As pesquisas sobre essa alternativa ainda estão em fases iniciais. Mas já pensou se nossos cientistas e líderes se concentrassem no problema de qual a maneira mais rápida, eficiente e segura de aumentar a refletividade do planeta? Esse problema é tecnologicamente muito mais complexo, mas politicamente muito mais simples do que orquestrar a desaceleração do crescimento econômico das maiores potências do mundo. Essa mudança de foco seria um salto semântico no debate sobre as políticas necessárias para mitigar o aquecimento global. Como tornar menos desiguais as oportunidades educacionais de qualidade também é um desses temas que captura a atenção e o imaginário coletivo. No Brasil, a discussão sobre como a tecnologia pode ajudar nesse caminho talvez necessite de um salto semântico similar. Em artigo recente, Denis Mizne (Diretor Executivo da Fundação Lemann) e Ronaldo Lemos (Co-fundador e Diretor do ITS) discutem as razões pelas quais a internet não é utilizada em todo o seu potencial pedagógico no Brasil. "Atualmente, há inúmeras ferramentas on-line e gratuitas que deveriam ser facilmente acessadas pelos alunos: plataformas adaptativas – em que se aprende no próprio ritmo, de maneira personalizada –, sites com vídeos e jogos educacionais, aplicativos com exercícios e simulados. (...) Há muitas escolas conectadas sim, porém, a velocidade que chega até elas é baixíssima e incompatível com a velocidade que o resto do mundo demanda." A solução proposta pelos autores é econômica e politicamente bastante complexa. Levar conectividade de qualidade até as escolas públicas envolve a recuperação judicial da Oi, custear os cabos de fibra óptica até a última milha, construir e equipar laboratórios de informática e capacitar professores para incorporar esses conteúdos online às práticas didáticas. Será que não existe outro caminho? Estimamos que, hoje em dia, pelo menos um terço dos alunos de 6º e 7º anos do Ensino Fundamental e pelo menos metade daqueles de 9º ano tenham telefone celular, numa rede pública como a do Estado de São Paulo. Cada vez mais, esses celulares já são smartphone - Androids de baixo custo -, o que gera uma grande oportunidade para acessar soluções educacionais online. O desafio é que mesmo smartphones na grande parte dos casos não estão conectados no Brasil. Aproximadamente três de quatro linhas ativas ainda são pré-pagas no país, e nós temos um dos custos de telefonia mais altos do mundo. As operadores têm oferecido WhatsApp e Facebook sem custos para planos pré-pagos; porém, esses recursos não são suficientes para acessar o potencial pedagógico da internet que Denis Mizne e Ronaldo Lemos mencionam em seu artigo. Precisaremos de ao menos mais 15 anos até que a internet alcance no Brasil a mesma penetração que o celular já alcançou. O salto semântico nesse contexto seria focar no problema tecnologicamente muito mais complexo, mas econômica e politicamente muito mais simples, de levar conectividade sem custos diretamente no celular desses alunos. A MGov já descobriu como fazer isso, e quer oferecer uma hora por dia de acesso aos vídeos da Khan Academy, de graça, para ao menos 10 mil alunos de escolas públicas brasileiras ao longo de 2017. Levar essa solução de maneira escalável para todos aqueles que precisam é uma missão que merece a atenção dos nossos melhores cérebros. Toda criança e jovem merece oportunidades educacionais de qualidade, independentemente de suas condições iniciais. Hoje, isto está longe de ser verdade. E não temos tempo de pular uma geração inteira enquanto nos concentramos nos problemas errados. GUILHERME LICHAND é doutor em Economia Política e Governo pela Harvard University, professor de Economia do Bem-Estar e Desenvolvimento Infantil da Universidade de Zurich, e Diretor Executivo da MGov | empreendedorsocial |
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] | O Centro de Inovação e Criatividade da Escola Superior de Propaganda e Marketing (ESMP) de São Paulo é o maior do país e proporciona o ambiente adequado para pessoas interessadas em se tornar profissionais atuantes num cenário extremamente dinâmico, no qual inovação e criatividade caracterizam cada vez mais as atividades das marcas líderes. No primeiro semestre, já estão previstos 34 cursos, sendo que alguns já ocorreram e outros ainda têm início em fevereiro. O curso "Branding: como construir e gerenciar marcas vencedoras", que começa no dia 17, é ideal para quem quer ter acesso a conceitos e metodologias modernas. A ideia é servir como um diferencial de alto nível no mercado. O professor Gabriel Rossi, é referência no ramo e um dos profissionais mais requisitados pela grande mídia para falar sobre marketing. No mesmo dia tem início o curso de extensão "Gênero na Publicidade". O assunto nunca esteve tão presente nas discussões dos profissionais de marketing e propaganda. O objetivo é oferecer ao mercado profissional o conhecimento sobre as dinâmicas do gênero no mundo contemporâneo e suas representações pela publicidade, pela mídia e pelo marketing. No dia 18 começam os cursos de "Neuromarketing" e "Estratégias para marketing de conteúdo e inbound marketing". O primeiro tem como finalidade desmistificar muito do que é dito no mercado. O programa apresenta os conceitos básicos da disciplina e demonstra insights da neurociência que poderão ser aplicados nos negócios a fim de dar aos participantes vantagem competitiva frente a seus concorrentes, para que estes consigam fortalecer sua marca e os resultados de engajamento dos clientes. Abrange desde o surgimento do neuromarketing, e o porquê de sua necessidade, até as formas de trabalho desenvolvidas pelas principais agências do mercado no momento. Já o segundo busca promover o aperfeiçoamento teórico e prático sobre os fundamentos, as estratégias, as ferramentas e a operação do uso de marketing de conteúdo e inbound marketing nos setores público e privado. Além disso, busca ensinar melhores práticas através de exemplos reais. Além disso, busca promover atitudes que gerem resultados na busca por audiência, no aumento de reputação on-line, na melhoria de valor agregado de produtos e serviços e na conversão de cadastros em vendas. Conheça os demais cursos nessa página. | empreendedorsocial |
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] | O Instituto Musiva, finalista do Prêmio Empreendedor Social em 2011, comemora seus sete anos de fundação em 2017. Nesse período, já realizou 12 projetos que beneficiaram mais de 2.000 pessoas diretamente. "Foram sete anos de muita luta, tecendo parcerias com o setor Público e o Privado, para propiciar oportunidades de acesso à cultura e à educação à moradores de áreas em vulnerabilidade social; sem as parcerias teria sido impossível chegar até aqui", diz o fundador, Valmir Vale, 47. Para comemorar a nova fase, o instituto vai implantar um espaço sociocultural, destinado ao desenvolvimento de tecnologias sociais e projetos culturais, em parceria com a UNISUAM, um dos mais tradicionais centros universitários de ensino privado da zona norte do Rio. O imóvel será reformado, através de leis de incentivo à cultura, para receber eventos musicais, exposições, cursos, oficinas de artes, artesanato, moda e gastronomia. A parceria visa melhorar a qualidade de vida e geração de emprego e renda na região. Durante a década de 90, Valmir fez diversas obras que denunciavam o caos, como "Almas Aflitas", escultura tombada e que hoje faz parte do acervo do Museu do Senado Federal. Após viver 12 anos na Europa, ele retornou ao Brasil em 2007. Em 2010 o Instituto foi fundado e desde então vem promovendo ações de estímulo ao empreendedorismo, através de cursos e oficinas artísticas para incentivar a economia criativa em comunidades e regiões populares. Entre os principais projetos destacam-se dois. O "Inclusão Postal", realizado desde 2010, que prevê a instalação de placas numéricas, de mosaico, em residências sem identificação postal. A iniciativa foi certificada como "Tecnologia Social" pela Fundação Banco do Brasil e Unesco em 2013. O "Negócio da Arte", realizado em 2012, foi certificado pelo Ministério da Cultura, através do Prêmio de Economia Criativa, prevê o ensino de módulos de empreendedorismo, marketing e vendas para artesãos e trabalhadores manuais, informais. | empreendedorsocial |
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] | A Artemisia, parceira do Prêmio Empreendedor Social, está selecionando empreendedores de negócios de impacto social inovadores, para o programa Aceleradora. Serão escolhidos negócios altamente qualificados, com expertise no setor no qual atuam e genuinamente interessados em oferecer produtos e serviços escaláveis, voltados para melhorar a qualidade de vida da população de baixa renda. As inscrições podem ser feitas pelo site até 13 de março. A próxima edição da Aceleradora tem início previsto para julho de 2017. Com seis meses de duração, o processo tem por objetivo acelerar o crescimento do negócio em um curto período de tempo e refinar o impacto social da solução, além de preparar e conectar as empresas com potenciais investidores. Pioneira na disseminação e fomento de negócios de impacto social no Brasil, a Artemisia está em busca de negócios que oferecem, soluções escaláveis para resolver problemas sociais. O programa intensivo desafia os empreendedores a refinar o modelo de negócio e a potencializar o impacto social em um ambiente de cocriação e colaboração – um processo que envolve conexão com outros empreendedores, mentores, investidores e potenciais parceiros. Entre os critérios de seleção estão o impacto social – negócios com produtos e serviços desenhados para melhorar a qualidade de vida da população de baixa renda; empreendedores com intenção genuína de mudar o Brasil para melhor; potencial de escala (modelos lucrativos com soluções escaláveis) – e estágio de maturidade – desde startups em fase de teste de mercado/primeiras vendas, até negócios já em fase de expansão, buscando rápido crescimento. Na prática, são elegíveis negócios de impacto social de todo o Brasil com produtos e serviços já disponíveis no mercado e que buscam rápido crescimento. Entre os setores prioritários: Saúde, Educação, Serviços Financeiros, Habitação, Nutrição/Alimentação, Tecnologia Assistiva e Água/Saneamento. "Na edição 2017, vamos selecionar até 12 empreendedores que não têm tempo a perder com processos de aceleração básicos, que não trazem reais resultados para o avanço do negócio. A proposta da Artemisia é oferecer a mais desafiadora e transformadora das acelerações", explica Maure Pessanha, diretora-executiva da Artemisia. Um levantamento aponta a evolução no ecossistema, sobretudo no aumento das inscrições e análises para o programa Aceleradora: de 2011 para 2016 houve um aumento de 640% no número de negócios avaliados - sendo aproximadamente 1.300 potenciais empreendedores para o processo de aceleração só no último ano. Apenas em 2016, mais de R$ 15,9 milhões foram investidos nos negócios de impacto social acelerados pela organização. Maure detalha que nos últimos seis anos, 91 negócios de impacto social foram acelerados; desses, 48% receberam investimentos, que no total, somam R$ 65,6 milhões entre 2011 e 2016. Esses negócios impactaram a vida de mais de 27 milhões de pessoas. Cerca de 87% dos negócios que passaram pela Aceleradora permanecem ativos - comprovando tanto a expertise da organização não apenas em atender as reais necessidades dos empreendedores, como em reconhecer as oportunidades de negócios que geram alto impacto na população de baixa renda. | empreendedorsocial |
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] | A Fundação Schwab, parceira do Prêmio Folha Empreendedor Social, mobilizou a agenda no Fórum Econômico Mundial, sua entidade-irmã, que ocorreu entre os dias 17 e 20 de janeiro, em Davos. Para Hilde Schwab, diretora da Fundação, empreendedores sociais são aqueles que devotam seus talentos e habilidades para criar um mundo mais justo e pacífico e não toleram os níveis inaceitáveis de exclusão social e desemprego que afetam a nossa sociedade atualmente. "Eles não pensam que outro alguém vai resolver, mas veem o problema – e, mais importante, veem a oportunidade dentro do problema – e vão tentar resolvê-lo. Também não estão limitados pelo modo tradicional de pensar e de fazer negócios." RÁDIO FEMININA NA PALESTINA Um exemplo desse tipo de liderança foi Maysoun Odeh Gangat, uma de quatro crianças, órfãs de pai, criada na Palestina. Embora ela tenha conseguido sair para estudar nos EUA e na Europa – e pudesse facilmente ter seguido carreira no ocidente – ela resolveu retornar, há dez anos, para Ramallah. Estava determinada a dar uma voz para as mulheres do Oriente Médio. Em 2009, ela lançou a primeira estação de rádio comercial feminina e site, chamada Radio NISAA (palavra árave para "ela"). A NISAA está usando a mídia como uma ferramenta para debater tabus e desafiar os papeis tradicionais impostos às mulheres. A rádio é gerenciada por mulheres, assim como a produção e apresentação dos programas. Uma rede de mulheres repórteres busca a opinião e experiências das mulheres ao redor do país, inclusive sobre assuntos polêmicos como violência doméstica. As opiniões dos homens são apresentadas para engajá-los nas discussões sobre os direitos da mulher. LEITURA PARA CRIANÇAS Outro exemplo foi David Risher, que já trabalhou como executivo sênior da Microsoft da Amazon. Em 2010, ele foi para o Equador e viu escolas e orfanatos sem acesso a materiais úteis de leitura. Por conta disso, naquele mesmo ano, Risher e seu sócio Colin McElwee fundaram a Worldreader, para levar aparelhos de ebook e livros digitais para crianças em locais desfavorecidos. Desde 2010, a Worldreader atendeu a mais de 5 milhões de crianças, estudantes e suas famílias. oferecendo acesso gratuito a uma biblioteca digital com mais de 40 mil livros. Emocionado pela crise na Síria, eles estão tentando adaptar o programa "leia para uma criança" do Worldreader, para ajudar as crianças a continuarem seus estudos, apoiando o esforço educacional dos pais. | empreendedorsocial |
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] | A ação 1p5p da marca de roupas Reserva já conseguiu doar 5.805.775 pratos de comida para pessoas em situação de insegurança alimentar desde maio de 2015. O número é expressivo. São 52 milhões de brasileiros nessa condição. Desses, 7 milhões passam fome. Os que mais sofrem se concentram nas regiões Nordeste (45%) e Sudeste (24,7%, segundo dados de 2013 da PNAD (Pesquisa Nacional por Amostra de Domicílio). A situação fica ainda mais crítica, pois o Brasil foi o segundo maior fornecedor de alimentos do mundo, com quebra de recordes em produção agrícola em 2015. A campanha, na qual uma peça de roupa representa cinco pratos de comida, é realizada em parceria com a ONG Banco de Alimentos, fundada por Luciana Quintão, membro da Rede Folha de Empreendedores Socioambientais e finalista do Prêmio Empreendedor Social 2011. "Recolhemos as sobras da comercialização pela manhã e distribuímos para entidades parceiras", explica a empreendedora social sobre como funciona a distribuição de pratos. "Sabemos quantas organizações receberam e quantas refeições foram distribuídas. Isso permite estimar a quantificar os pratos." No total, são 43 unidades parceiras da ONG, que beneficiam 22 mil pessoas por dia. "O alimento está no cerne de tudo que se refere à humanidade", afirma Luciana em relação ao trabalho da Banco de Alimentos. FOME A parceria do Banco de Alimentos surgiu de um encontro do fundador da Reserva, Rony Meisler, com um aluno da Adel (Agência de Desenvolvimento Local), fundada por outro membro da Rede Folha, Wagner Gomes, vencedor da edição de 2010. "O Rony queria fazer um projeto social em educação que mudou de rumo quando o aluno perguntou: 'Quando você está com fome, consegue trabalhar?'", explica Luciana Rosas, responsável pelo marketing da Reserva. A partir dessa conversa, a empresa correu atrás de parceiros e encontrou a Banco de Alimentos. A divulgação do projeto ocorre dentro das lojas, e o site tem um contador em tempo real. Além disso, a fiscalização é feita por um relatório de auditoria disponibilizado no site a cada dois meses, garantindo a transparência da ação. | empreendedorsocial |
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] | Em sua primeira participação no Fórum Econômico Mundial, em Davos, o fato que mais chamou a atenção da brasileira Cybele Amado, 49, foi o protagonismo dos temas sociais, em um momento de crise mundial e da posse de Donald Trump como presidente dos Estados Unidos. "Não teve um painel que eu tenha ido – de saúde, infraestrutura, negócios,– em que não houvesse uma conversa relacionada à Educação", destaca a empreendedora social à frente do Instituto Chapada de Educação e Pesquisa (ICEP) e vencedora do Prêmio Empreendedor Social 2012. Entre os dias 17 e 20 de janeiro, ela esteve na Suíça, ao lado de líderes mundiais, empresários, autoridades e personalidades entre os cerca de 3.000 participantes do encontro anual, que neste ano teve como tema "Liderança Responsiva e Responsável". "Responsividade é a capacidade de responder às coisas colocando-se no lugar de quem também se compromete com aquela resposta", esclarece a educadora, que foi uma das convidadas da Fundação Schwab, entidade irmã do Fórum Econômico Mundial, que atua no fomento ao empreendedorismo social. Segundo ela, mais da metade das 400 sessões se concentraram na temática da inclusão social e sua importância para o desenvolvimento. Houve ainda 30 sessões dedicadas a buscar maneiras melhores de lidar com as crises humanitárias, além dos incontáveis encontros entre empreendedores sociais. Os membros da Rede Schwab de Empreendedores Socais, que conta hoje com 360 líderes em 60 países, foram desafiados a contribuir com ideias para que o crescimento econômico pressuponha necessariamente o bem estar social. "Saí de Davos com a responsividade ainda mais marcada em mim. Com o espírito mais entusiasmado e fortalecido, para continuar o trabalho de Educação que a gente vem fazendo, porque ainda há muito o que fazer", diz Cybele. O ICEP, fundado por ela, tem sede na Bahia, e auxilia diversos municípios a melhorarem suas políticas públicas na área de Educação. Seu foco, desde a fundação, em 1997, sempre foi a qualidade do ensino público e a erradicação do analfabetismo. No fórum, Cybele teve a oportunidade de compartilhar a experiência exitosa e as inovações no campo da Educação que o Instituto e sua equipe vêm desenvolvendo há mais de 20 anos e alinhar esse pensamento com as principais temáticas mundiais sobre o assunto. "Eu sinto que o tema da Educação precisa ser pautado com muita força, com muita veemência, já que as origens de boa parte dos problemas que nós temos no mundo estão diretamente relacionadas a ele." Em reuniões paralelas, Cybele pôde debater alternativas para a Educação com especialistas como Jacques Werra e Pierre Willa, Vice-reitor e diretor de relações Internacionais da Universidade de Genebra. O tema também despertou o interesse de representantes do mundo empresarial, como Maurício Minas, vice-presidente Executivo do Bradesco; e Mauricio Muller, Presidente para a América Latina do Grupo Royal DSM. Dentre as perspectivas abertas, está a valorização da responsabilidade social empresarial. "Os três setores estavam reunidos em Davos. É evidente a importância da interação entre eles para que tenhamos novos projetos e recursos para a área social, com planejamento do Estado, gestão social e o empuxo dado pelos fundos oriundos das empresas", destaca Cybele. GLOBALIZAÇÃO AMEAÇADA Em um mundo onde os oito mais ricos têm patrimônio igual à metade mais pobre da humanidade, crises com refugiados são constantes. Quem esteve em Davos pôde optar por sentir uma fração da agonia dos refugiados. "Você entrava num espaço e eles criavam um ambiente, simulado, em que você 'vivia', digamos assim, o que eles passavam. Uma simulação criada por refugiados mesmo. Você sentia o que eles sentiam. Era bem forte, uma coisa impressionante. Vimos diretores de organizações chorarem", conta Cybele. Para ela, a crise econômica indica o caminho de uma grande transformação que será necessária. "Parece que convida a uma mudança: se nós continuarmos acreditando que poucos terão muito e muitos terão nada, vai ser difícil a gente dissolver essa crise. É preciso distribuição de renda, uma percepção de uma economia mais solidária, mais colaborativa." O fundador do Fórum, Klaus Schwab, escreveu ao "Financial Times" um artigo em que afirma que a retórica antiglobalização está ameaçando a economia colaborativa. Não por acaso, o último dia do evento coincidiu com a posse do novo presidente dos Estados Unidos, Donald Trump. Cybele conta que a maioria dos participantes parecia impactado e receoso. "Eles diziam: 'Meu deus, como vai ser o mundo agora?'" A educadora se diz surpresa com a onda conservadora. "Não imaginávamos que estaríamos nesse 2017 caminhando alguns passos para trás. É para se pensar mesmo,estudar, e continuar vendo que tendências são essas." No entanto, apenas distribuir renda também não basta. "É preciso tomar consciência, uma construção cultural, de que, para termos relações mais igualitárias e equidade, vai ser necessário um esforço. Alcançar um lugar mais colaborativo que exploratório." Cybele destaca uma frase de Hilde Schwab, cofundadora da fundação que leva seu sobrenome, sobre o papel que pode desempenhar no mundo. "Os Empreendedores Sociais são os arquitetos das sociedades em que queremos viver: sociedades que oferecem oportunidades educacionais a todos. Sociedades que respeitam os direitos das mulheres. Sociedades que ajudam nossos cidadãos mais vulneráveis a ter sucesso." | empreendedorsocial |
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] | O novo curso Mensuração de Impacto Social, criado a partir da parceria entre o Insper Metricis e o IDIS (Instituto para o Desenvolvimento do Investimento Social) vai ocorrer nos dias 6 e 7 de março. O curso é voltado para profissionais do Terceiro Setor, fundações corporativas ou familiares, institutos, oganizações sem fins lucrativos, empreendedores sociais e fundos de investimento de impacto. O programa apresenta metodologias de avaliação, com especial ênfase em Adicionalidade e SROI (retorno social do investimento), abordando os princípios a serem seguidos para a realização de avaliação de projetos e negócios sociais. Ao final das aulas, o aluno será capaz de compreender os processos que compõem a avaliação de impacto social, conhecendo diversas metodologias, sendo capaz de escolher a mais adequada para cada caso. O IDIS é uma organização que busca aumentar o impacto do investimento social privado, isto é, a a alocação estratégica de recursos privados, sejam eles financeiros, humanos, técnicos ou gerenciais, para o benefício público.A presidente da organização, Paula Fabiani, faz parte do corpo docente do curso. | empreendedorsocial |
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] | Em setembro de 2015, a ONU aprovou sua agenda 2030, uma carta de princípios com 17 objetivos de desenvolvimento sustentável (ODS) para acabar com a desigualdade social, proteger o o meio ambiente e garantir prosperidade a todos. No entanto, atingir essas metas requer ações na prática. Pensando nisso, a Agenda Pública está promovendo o ODSLab, um encontro para discutir soluções e propor saídas. O fórum, que começa nesta quarta (02), será realizado em um espaço de coworking em Pinheiros. O objetivo é reunir representantes da sociedade civil, da iniciativa privada, de governos e da academia para buscar iniciativas de financiamento, governança e assistência técnica. Serão três encontros, sempre às quintas e sextas, onde se discutirão os seguintes temas: As discussões serão documentadas, para que os participantes possam prosseguir à etapa de implementação e também para que as ideias sejam amplamente compartilhadas, servindo de inspiração para outros. A Agenda Pública, que organiza o evento, busca aprimorar a gestão pública, a governança, além de ampliar e incentivar a participação da população nas políticas públicas. A entidade é dirigida pelo cientista político Sérgio Andrade, vencedor do Prêmio Empreendedor Social de 2015. | empreendedorsocial |
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] | Nascida na República Democrática do Congo, Francine Kola Fiona, 37, diz que "a democracia não existe lá". Estuprada duas vezes, deixou tudo para trás por causa da violência, principalmente contra a mulher. "Bati na porta do Brasil, eles abriram, e eu entrei", diz a refugiada que está há quase dois anos em terras canarinhas. Francine compartilhou sua história durante a Conferência Ethos 360°, em setembro de 2016, como parte de um trabalho do Instituto Lojas Renner que incentiva a contratação de refugiados. Com seu emprego, ela quer juntar dinheiro para trazer suas filhas, que moram com o seu pai na capital Kinshasa. "Tenho medo por elas porque, como se diz, tal mãe, tal filha. Fui estuprada e não sei o que vai acontecer com minhas filhas, porque são mulheres." Leia o seu depoimento à Folha: * Estudei no Congo, terminei a faculdade de administração. Trabalhei em diferentes empresas. Deixei tudo por causa da violência. Decidi largar tudo porque, uma vez, o governo publicou algo na TV, saímos na rua em manifestação, e começaram a atirar nas pessoas. O país se diz democrático, mas a democracia não existe lá. Eu disse não, preciso sair daqui. Prefiro morrer fora do meu país a viver lá e ver tudo isso que acontece. O país não está em paz. Os rebeldes fazem o que querem, e o governo não diz nada porque está junto deles. A violência é principalmente contra a mulher. O rebelde pode entrar na sua casa. Eles não veem os homens, veem as mulheres. Somos realmente vítimas de abuso, estupradas, e isso incomoda. Fui estuprada duas vezes, quando tinha dez anos e quando fiz 17 anos. Prefiro morrer, porque essa dor volta todos os dias e isso atrapalha a vida. Para mim, a morte é melhor porque quando você morre, a sua história acaba. Mas não, eu vivo uma coisa que não posso nunca esquecer. Nem quando eu durmo. Por isso decidi dizer não. Não posso ficar porque corro o risco de morrer. Tenho uma família que depende de mim. Morava em Kinshasa, a capital. Minhas duas filhas estão na casa do meu pai. Uma tem 16 anos, e a outra, 8. Sinto muita falta delas. Para o coração de uma mãe, é realmente difícil estar aqui e minhas filhas lá. Não sei o que acontece com elas. Tenho medo por elas porque, como se diz, tal mãe, tal filha. Fui estuprada e não sei o que vai acontecer com minhas filhas porque são mulheres. Depois de uma semana que eu estava aqui, elas me ligaram dizendo que não saíam de casa por causa das manifestações. PORTA CANARINHA Bati na porta do Brasil, eles abriram, e eu entrei. Faz um ano e meio. Quando eu cheguei aqui, dormia na rua porque não conhecia a língua, ninguém. Não foi fácil. Tinha medo por causa de tudo que passei em meu país. O problema é vir de uma cultura e se integrar a outra. Encontrei um trabalho porque onde eu estava ficando escutei sobre a Missão Paz [no centro de São Paulo, atende refugiados]. Falei com eles, entreguei meu currículo, e eles me ajudaram a bater a porta da Renner. Fiz uma entrevista e fui aceita. Tive um problema com a documentação, que não foi fácil. O Brasil é um grande país e tem muitas empresas que não sabem que existem estrangeiros que querem trabalhar. Não os culpo, mas eles nunca viram isso, nunca ouviram falar de documento protocolar provisório. Quando viram meu documento, ficaram um pouco frustrados, falaram que conheciam RG, RNE, mas isso não. Passei o dia todo lá para provar que era original. RECEPTIVIDADE Sou auxiliar de vendas. Comecei no início de setembro. Amo o trabalho porque todos meus colegas e meus chefes são muito bons comigo. Eles perguntam se está tudo bem, me dão coragem para continuar. Sabem que não entendo direito o português, mas estão lá para me dar força. A diferença entre o Congo e o Brasil é o povo. O brasileiro adora ajudar, não tem categorias de pessoas. Quando eu cheguei à Renner, eu não conhecia ninguém, mas os gerentes me acolheram. Eles não precisavam fazer isso. O povo é gentil e se aproxima rápido. RETRIBUIÇÃO Eu esqueci tudo que estudei. Preciso aprender de novo. Estou pronta para aprender de novo. Lá [na Renner], se me dizem que é para varrer, eu faço, porque quero recomeçar uma outra vida. Quero contribuir para que a Renner avance, quero deixar minha marca. Se eu sair, quero que saibam que passei por ali. É difícil dizer como me sinto tendo um trabalho depois de tudo que passei. A crise humanitária é do ser humano. Somos obrigados a nos acostumar, não podemos fugir. Se eu saio daqui para voltar ao meu país, será pior. Então, tenho que me acostumar com o pouco que tenho. Tinha uma boa vida no Congo porque eu trabalhava, tinha dinheiro. Na vida em família, seu pai está lá, seu dinheiro está lá e se juntam as forças para avançar. Aqui, estou sozinha. Se eu não procurar, ninguém vai ajudar. Quero que meu pai e minhas filhas venham para cá. Por isso bati na porta da Renner para ter dinheiro para ter como trazer minha família. Ficar sozinha é muito difícil. | empreendedorsocial |
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] | A Aliança Empreendora lançou nesta segunda (30) pesquisa com o objetivo mapear as iniciativas que apoiam que os microempreendedores no país atualmente. O objetivo é identificar e evidenciar as organizações públicas, privadas e mistas que apoiam a criação e o fortalecimento de microempreendimentos no país. A iniciativa é realizada em conjunto com o Bank of America Merrill Lynch. Segundo o Global Entrepreneurship Monitor 2014, o Brasil possui 45,7 milhões de empreendedores, sendo que 58% deles possuem uma renda máxima de R$ 2.364. Qualquer instituição, mesmo que não seja formalmente constituída, pode e deve participar da pesquisa, que é gratuita e consistem em 26 perguntas, que levam 10 minutos para serem respondidas. Acesse aqui o site da pesquisa , que estará aberta até 20 de março. Podem participar organizações que apoiem o empreendedor das mais diversas formas, entre elas: acesso a crédito, treinamento, orientação, capacitação, comercialização, consultoria ou quaisquer outros produtos e serviços que contribuam para o desenvolvimento dos microempreendedores. Ao participar da pesquisa, a organização passa a ter acesso a vantagens, como a possibilidade de receber reconhecimento público de melhor prática do setor pela CAF (Corporação Andina de Fomento - Banco de Desenvolvimento da América Latina). Os dados serão utilizados para construir o Mapa de do Ecossistema de Apoio ao Microempreendedor Brasileiro, que será lançado no mês de novembro, em São Paulo. As entidades participantes terão prioridade no acesso aos dados e análises do estudo. A Aliança é uma organização sem fins lucrativos que trabalha apoiando empresas, organizações sociais e governos a desenvolver modelos de negócios inclusivos e projetos de apoio a microempreendedores de baixa renda. Desde 2005 já apoiou mais de 40 mil microempreendedores, ampliando o acesso a conhecimento, redes, mercados e crédito para que desenvolvam ou iniciem seus empreendimentos. | empreendedorsocial |
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] | No Brasil, o fogão a gás, considerado a maior inovação dos anos 1930, ainda não chegou a 3 milhões de lares, que preparam seus alimentos em fogões a lenha. O número supera a estimativa da América Latina inteira. A maioria dessas casas está no interior do Brasil. Os fogões ainda são rústicos, sem planejamento adequado, montados com uma grelha sobre duas pedras. A realidade de cerca de 6.400 pessoas no Recôncavo Baiano, no entanto, começou a mudar em 2010. O Instituto Perene passou a construir fogões sustentáveis, pensados para gerar o máximo de calor com o mínimo de lenha e não deixando que a fumaça contamine o ambiente e os pulmões de quem os utiliza. O prejuízo na saúde é o principal problema. Uma das filhas de Maria da Luz da Conceição, 54, moradora de Maragogipe (BA), a 140 km de Salvador, sofreu as consequências do antigo fogão a lenha ainda criança. "Era muita fumaça. Ela adoeceu, teve problema de pulmão", lembra Maria da Luz. "Ela não conseguia dormir, tinha tosse. Gastei muito com isso." Depois dos problemas de saúde da filha, a moradora do Recôncavo passou a utilizar o fogão a gás, gastando cerca de R$ 60 em cada botijão. Em 2011, no entanto, ao receber o modelo a lenha sustentável, pode voltar a economizar. "Ele não empretece as panelas, não solta fumaça na casa", conta Maria da Luz, que agora usa um botijão por ano. "Cozinho de tudo nele. Feijão, carne, galinha, até café. Só uso o gás para esquentar água." O investimento de R$ 60 no botijão é rapidamente compensado pela contrapartida de R$ 250 exigida para a construção do fogão sustentável. O valor inclui a construção da base e a lata como as de Leite Ninho, usado para fazer a saída do resíduo. O restante é patrocinado pela Natura, que selecionou o Instituto Perene em um edital como parte de sua política de Carbono Neutro, iniciada em 2007, ano que os protótipos dos fogões começaram a ser elaborados. CONFIANÇA Para conseguir erguer os fogões, Guilherme Valladares, diretor da organização, precisa antes investir na construção da confiança com os potenciais beneficiários. Para isso, conta com o trabalho de agentes comunitários como Crispina Bispo Barbosa, 48, a primeira a receber o modelo em 2009, ainda sem o patrocínio da empresa de cosméticos. Após vencer esta etapa, no entanto, é preciso convencer os moradores de que o fogão é melhor do que aquele que já estão acostumados. Foi assim com Odete Calisto, que recebeu o modelo sustentável no fim de novembro de 2016. No início, ela ficou com dúvida sobre a eficiência do fogão. "Estou acostumada com bocão", explica. Odete reclama da "vista atacada" por causa da fumaça. A cozinha também foi "atacada" pelo antigo fogão. Mesmo de dia, o cômodo ficava escuro por causa das paredes empretecidas. Os utensílios utilizados também estavam da mesma forma. "Dava até dó de usar panela nova." Quando recebeu o novo fogão, achou que era "o melhor presente de Natal". Ela é lavradora e se embrenha na mata para buscar a lenha sozinha. A utilização de menos madeira significa menos recolhidas, que vêm com riscos por causa de animais silvestres, como cobras. De fogão novo, Odete diz que "pode usar qualquer panela" e ainda economizar na lenha. "Usava um monte de lenha para cozinhar aipim." A repórter PATRICIA PAMPLONA viajou a convite da Natura | empreendedorsocial |
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] | Após atingir a marca de mais de 138 milhões de pessoas atendidas, a Brac se tornou a melhor organização-não-governamental do mundo, segundo a publicação suíça NGO Advisor. O ranking pesquisa, avalia e classifica as melhores práticas e novas ideias do setor, dando destaque a inovações, impacto e maneiras de atuação. A seleção combina o trabalho de jornalistas e pesquisadores para mapear as transformações e difundir os valores do terceiro setor. Fundada em 1972 em Bangladesh, a Brac capacita pessoas em situação de pobreza e suas comunidades, combatendo o analfabetismo, as doenças e a injustiça social nos seguintes eixos: direitos humanos, empoderamento social e econômico, educação, saúde, desenvolvimento de empresas, sustentabilidade ambiental e preparação para desastres, entre outros Idealizada por Fazle Hasan Abed, a organização trabalha no Afeganistão, Bangladesh, Haiti, Libéria, Mianmar, Nepal, Paquistão, Filipinas, Serra Leoa, Sudão do Sul, Tanzânia e Uganda. Outros temas que se destacam nesta quarta edição são ajuda a refugiados, combate às desigualdades sociais e auxílio a vítimas de desastres naturais, minas terrestres, conflitos armados e outras situações de violência e violação dos direitos humanos. Segundo a NGO Advisor, este ano o levantamento traz nomes do terceiro setor que refletem amplamente a evolução dos desafios enfrentados pela sociedade civil global do nível local ao transnacional. De acordo com a publicação, as ONGs têm se distanciado cada vez mais do perfil de instituições de caridade e expandido para diversas áreas de atuação, muitas têm se transformado em negócios sociais, cultivando conhecimento acadêmico e buscando caminhos estratégicos para combater grandes obstáculos para o desenvolvimento. A Ashoka, organização sem fins lucrativos, pioneira no campo da inovação social, no trabalho e apoio a empreendedores sociais e parceira da Folha na realização do Diálogos Transformadores, é sexta maior ONG do mundo. A organização, que é a maior rede de empreendedores sociais do mundo e atua em 84 países, subiu 13 posições em relação à última edição. Veja a seguir as 10 melhores ONGs do Mundo, de acordo com a NGO Advisor: | empreendedorsocial |
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] | Uma das ações prometidas pelo Programa Operação São Paulo Cidade Linda, do novo prefeito João Doria, é a retirada dos grafites feitos no início de 2015 no muro de arrimo dos "Arcos do Jânio", no acesso para a avenida 23 de maio. Os grafites foram autorizados pela gestão municipal da época e, por serem feitos em um bem tombado, também pelo Conpresp (Conselho Municipal de Preservação do Patrimônio Histórico, Cultural e Ambiental da Cidade de São Paulo). O objetivo do programa é revitalizar áreas degradadas da cidade. Isso significa, então, que o grafite é uma intervenção que agride a paisagem urbana, deteriora a cidade e deve, portanto, ser combatido? Decerto que não. Já é consenso que o grafite é uma manifestação artística e cultural, que humaniza e colore a cidade (diferentemente da pichação, que não costuma ser entendida como arte, por veicular palavras de protestos, assinaturas/tags e provocações entre grupos rivais, sem maiores preocupações estéticas). Muitos podem preferir o cinza frio e sem graça dos muros e viadutos às cores vibrantes do grafite. Mas isso não afasta o seu caráter artístico –até porque a arte não precisa da aprovação unânime para ser arte. Por essa razão, o grafite deve ter o seu lugar assegurado na cidade. Mas o artista, cujo potencial criativo é ilimitado, é obrigado a conviver com certos limites legais quando a sua arte é o grafite, já que este interfere na estética urbana (interesse difuso) e na propriedade (interesse individual). São os limites impostos pela Lei 9.605, dos Crimes Ambientais, de 1998, que, apesar de criminalizar a pichação, "absolve" o grafite. Diz a lei que não constitui crime a prática de grafite "realizada com o objetivo de valorizar o patrimônio público ou privado mediante manifestação artística". O texto no entanto prevê que o artista respeite alguns requisitos. O primeiro deles é, se for em imóvel privado, o grafite deve ser consentido pelo proprietário e, quando couber, pelo locatário ou arrendatário do bem. Em caso de imóvel público, deve ter a autorização do órgão competente. Além disso, deve de observar as posturas municipais e as normas dos órgãos governamentais responsáveis pela preservação e conservação do patrimônio histórico e artístico nacional. Neste último requisito foi que o grafite nos Arcos do Jânio enfrentou sua maior polêmica: apesar do Conpresp ter autorizado a intervenção, muitos alegaram que esta autorização foi dada em desacordo com as normas de proteção do patrimônio cultural, já que um bem tombado não comportaria tal intervenção. Mas isso é discussão para outro artigo. A despeito do inegável caráter artístico do grafite, o ato de grafitar receberá o mesmo tratamento da pichação se for feito sem autorização do proprietário do imóvel, seja ele privado ou público, ou se desrespeitar as normas urbanísticas do município e aquelas voltadas à proteção do patrimônio cultural. E que tratamento é esse? Prisão de três meses a um ano e multa penal, além de multa administrativa prevista em decreto de 2008, cujo valor pode variar de R$ 1.000 a R$ 50 mil. As sanções podem ser aumentadas se o ato for praticado em monumento ou bem tombado. Sim, a necessidade de autorização impedirá o grafiteiro de escolher livremente o local em que estampará sua arte –o que tem sido alvo de inúmeros protestos, especialmente dos artistas, que enxergam esta exigência como uma barreira a sua liberdade de expressão. Mas a cidade é de todos e, por isso mesmo, ninguém pode se apropriar dela na medida de seus exclusivos interesses. A cidade deve ser gerida de forma a proporcionar a convivência harmônica dos mais diversos e conflitantes interesses, o que significa, vez ou outra, atenuar o exercício de uns um para preservar outros. Embora o poder público possa se valer da lei para coibir o grafite em locais não autorizados ou especialmente protegidos em virtude do seu valor cultural, não pode –pelo menos não deve– usá-la para constranger, desestimular ou confinar o grafite a apenas um ou outro bairro ou a meia dúzia de muros de nossa enorme cidade. Há, portanto, que se esforçar para construir, em permanente diálogo com grafiteiros, muralistas e sociedade, uma política que proteja a paisagem urbana e, ao mesmo tempo, abrace o grafite e valorize a arte de rua. Assim, ela se tornará acessível aos artistas, que a criam, e a todos nós cidadãos, que a contemplamos e, a partir dela, passamos a habitar uma cidade mais viva, inclusiva e culturalmente rica. ERIKA BECHARA é professora de direito ambiental da PUC-SP e sócia de Szazi Bechara Storto Advogados, escritório parceiro do Prêmio Empreendedor Social | empreendedorsocial |
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] | "Precisamos mudar essa ideia de que negócios só dizem respeito a lucro", afirma Edward Freeman, 64, economista conhecido por ser pai da teoria do stakeholder, em entrevista exclusiva à Folha. Nessa teoria, a geração de valor de uma empresa não importa apenas para os acionistas. São considerados grupos direta ou indiretamente impactados por ela. "É uma ideia simples sobre como os negócios de fato funcionam. Diz que a maioria dos negócios gera valor para clientes, fornecedores, empregados, comunidades e para as pessoas com dinheiro [acionistas]", explica. Ele esteve no Brasil para o FDC Global Thinker's Summit, organizado pela Fundação Dom Cabral, parceira do Prêmio Empreendedor Social, em Nova Lima (MG), na região metropolitana de Belo Horizonte, em 2016. Para ele, o capitalismo não é "uma briga de cães" e vivemos uma revolução no mundo dos negócios. "O que vemos no mundo são empresas e países insatisfeitos com a ideia de que negócios são apenas sobre dinheiro e lucro." * Folha - O que é a Teoria do Stakeholder? Edward Freeman - É uma ideia simples sobre como os negócios de fato funcionam. Diz que a maioria dos negócios gera valor para clientes, fornecedores, empregados, comunidades e para as pessoas com dinheiro [acionistas]. Diz que a maioria das empresas começa porque empreendedores têm ideias para mudar o mundo. Eles não começam um negócio só para fazer dinheiro. Lucro é importante, mas o propósito também. Precisamos de uma ideia de negócio que coloque os dois juntos. O que vemos no mundo são empresas e países insatisfeitos com a ideia de que negócios são apenas sobre dinheiro e lucro. Eles querem que sejam mais. Jovens querem que sejam mais. Querem entrar em uma empresa que faz a diferença no mundo ou começar uma que faça. É essa a ideia do empreendedorismo social. Mas eles normalmente não veem o empreendedorismo, pelo menos a sua parte social, como algo nobre. Mas é. Empreendedores mudaram o mundo não porque foram gananciosos e famintos por lucro, mas porque tiveram ideias que quiseram levar para as pessoas. Lucro é importante, necessário para a sobrevivência de um negócio. Mas dizer que lucro é o propósito de uma empresa, é dizer que produzir células vermelhas é o propósito da vida. Precisamos delas para viver, mas não são o propósito da vida. Então stakeholders é uma ideia simples, não é algo que eu inventei. É tentar trazer sentido para o que está acontecendo no mundo, para como empresas podem ser motivadas por propósito e também tentar lucrar. O mundo dos negócios então passa por uma mudança? Qual é esse cenário? Passa por uma enorme mudança. Estou fazendo isso há bastante tempo, e os negócios mudaram muito. São claramente mais globais, mais ligados à política, o que é bom e ruim. A maior mudança de todas foi a tecnologia da informação. Pessoas dizem que a invenção dos computadores foi como a invenção do carro. Acho que isso está errado. Foi a descoberta do fogo. Eles mudam radicalmente quem somos, com quem nos relacionamos e a qualidade desses relacionamentos. Apenas começamos a ver o início dessa era tecnológica. Pode-se dizer que uma revolução está em curso? É exatamente isso. Precisamos de uma revolução na maneira em que pensamos os negócios. Qual o papel da sociedade civil nessa revolução? A sociedade civil tem um papel muito importante. Ela é a catalisadora de mudanças. Se olharmos para ONGs como Greenpeace, eles catalisam ações de sustentabilidade. É um papel importante especialmente nos EUA, não sei no Brasil, onde o processo político parece estar quebrado. Para liderar a mudança social, não podemos mais depender do Congresso ou até do presidente porque está de mãos atadas pelo Congresso. É a sociedade civil que lidera as mudanças sociais. O diálogo precisa existir entre sociedade civil, empresas e governo. O que ainda precisa mudar? Precisamos mudar essa ideia de que negócios só dizem respeito a lucro. Esse é um discurso antigo, de que o capitalismo funciona porque as pessoas são egoístas e gananciosas que só estão tentando fazer dinheiro para elas mesmas. Isso está errado. Negócios funcionam porque trabalhamos juntos para colaborar, são formados por cooperações sociais. O capitalismo é um sistema de cooperação social, sobre como cooperamos para criar coisas que não poderíamos fazer sozinhos. Foi nossa habilidade de colaborar e cooperar que transformou o mundo num lugar melhor. Estamos tirando pessoas da pobreza, muito lentamente, ainda temos uma lacuna enorme entre os mais pobres e os mais ricos, mas que podemos fechar. Podemos inventar empresas, usar o empreendedorismo social, para descobrir formas de envolver cada vez mais pessoas na economia. Isso é o que precisamos fazer, esse é o desafio. Isso significa o fim da era do lucro? Lucro é necessário. Se um negócio não tem lucro, como poderá existir? Acho que, se as empresas focarem o propósito, os stakeholders e a ética, elas vão, na verdade, fazer mais dinheiro, ter mais sucesso. Lucro é consequência de como se lida com clientes, fornecedores, empregados, comunidades e acionistas. É um pouco como as pessoas que gastam muito tempo tentando ser felizes. Elas são as pessoas mais infelizes do mundo porque não entendem que felicidade é uma consequência de como se leva a vida. Lucro é a mesma coisa. É como uma recompensa por ter feito a coisa certa. Como medir eficiência se lucro é consequência, não objetivo? Acho que existem diferentes formas. Primeiramente, performance total. Existem muitas maneiras de medi-la se entendermos que é assim que avaliaremos eficiência. Não existe a mesma forma para toda empresa. É possível ter lucro e ser mal administrado. É possível ter lucro e não ter futuro. É possível não ter nenhum lucro e ter um futuro brilhante. Lucro e mercado de ações não importam aqui. Precisamos de múltiplas medidas de sucesso. Talvez, em algum ponto da história de uma empresa, isso seja a quantidade de novos clientes conquistados. Em outro ponto, se as comunidades querem a empresa. É possível ter uma medida de sucesso com cada stakeholder: clientes, fornecedores, empregados, comunidades e acionistas. E aí é possível colocar essas medidas juntas e ver onde é preciso melhorar. Pensar em medidas de performance junto com stakeholders é melhor que uma medida geral de lucro. O mundo dos negócios, hoje, é ético? Acredito que em sua maior parte, sim. Acho que a grande mentira aqui é que ética e negócios não se encontram. Infelizmente, focamos muito os escândalos. O Brasil tem o seu, os EUA têm o deles, todo país tem o seu. Para todo escândalo gigantesco, existem 10 mil ou mais empresas que estão tentando fazer a coisa certa, criar produtos melhores, melhorar a vida de seus clientes, oferecer bons empregos, ser justo com fornecedores. Existem casos de escândalos, essas coisas acontecem, mas é um erro dizer que todos são maus. Não é verdade. Gostamos de encontrar alguns que são bons e os elevamos e chamamos de santos. Todos os outros são pecadores. E toda a vez que um dos santos comete um erro –e eles sempre cometem–, dizemos: 'Viu, na verdade, eles são pecadores'. Precisamos encontrar uma forma de pensar os negócios que não os divida entre santos e pecadores. O propósito e a ética combinam com o capitalismo? Sim, são o motor do capitalismo. Não é a concorrência e a ganância. É a nossa habilidade de colaborar e usar a nossa imaginação para criar todo o tipo de coisas boas. Concorrência é importante e nos dá opções em uma sociedade livre, mas o que faz os negócios e o capitalismo funcionarem é a colaboração e a nossa imaginação criativa. Não vemos o capitalismo desse jeito. Vemos como um sistema de briga de cães. Não é dessa forma que o mundo funciona hoje. Como melhorar as relações entre setor privado e público, visto os recentes escândalos no Brasil? É preciso reinventar ambos. O que se pode fazer para que os negócios cresçam e prosperem? É possível ter um currículo nas escolas que incentivem as pessoas a serem empreendedores sociais. Isso faz com que as crianças cresçam querendo fazer a diferença no mundo, facilita a geração de valor. Governos que ajudam a cuidar da saúde das pessoas de uma forma efetiva geram muito valor porque é possível trabalhar mais e ser mais produtivo. Nos EUA, chamamos de "crony capitalism" [capitalismo do amigo íntimo, em tradução livre] quando empresa e governo conspiram. Geralmente, eles conspiram para destruir concorrentes, para não ter que inovar, para tratar seus empregados de uma forma não muito boa. Onde isso acontece, a sociedade fica muito vulnerável para as pessoas que descobrem novas formas de fazer melhor, mais rápido, mais barato, mais sustentável, mais eticamente. As empresas de táxi tinham um acordo especial com o governo para eliminar a concorrência em algumas cidades dos EUA. O que acontece em um cenário desse? Surge o Uber, que descobre como driblar isso de uma forma melhor, mais rápida, mais barata e mais sustentável. - Edward Freeman Idade 64 anos Formação doutor em filosofia pela Universidade Washington Carreira é professor de administração de empresas da Universidade da Virgínia, nos Estados Unidos, diretor do Instituto de Rodada de Negócios para Ética Corporativa e professor visitante em diferentes universidades europeias | empreendedorsocial |
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] | "Não adianta plantar sem desmatar, sem queimar, sem usar veneno se as mulheres permanecem sofrendo violência", afirma uma das líderes do movimento feminista no sertão paraibano, Maria Leônia Soares da Silva, 42. Presidente do sindicato de agricultores de Massaranduba, que faz parte do Polo da Borborema, ela é uma das fundadoras do movimento social que, anualmente, organiza a Marcha pela Vida das Mulheres e pela Agroecologia, que reuniu 5.000 mulheres no ano passado e chega a sua oitava edição em 8 de março de 2017, em Alagoa Nova (PB). Segundo ela, por ser mulher e negra, foi muito questionada por sua competência na liderança da associação. Desde 1993 em Esperança (PB), a AS-PTA (Agricultura Familiar e Agroecologia) atua na região para fortalecer a agricultura familiar e promover o desenvolvimento rural sustentável. O trabalho da organização ganhou ainda mais força com a chegada da Fundação Banco do Brasil, em 2010, que já instalou mais de 92 mil cisternas. Isso tem ajudado no fortalecimento da agricultura, o que contribui para o ganho de visibilidade das mulheres. "Hoje, a gente tem muitas mulheres nas direções dos sindicatos e é muito importante porque é a voz delas", diz Maria Leônia. Leia seu depoimento à Folha. * Somos um movimento sindical, com articulação de 15 sindicatos aqui na região que têm uma luta pautada na agricultura familiar, muito forte aqui na região. Ela tem garantido a soberania alimentar das famílias aqui da região. Quando a AS-PTA chega em 1993, a gente começa a sair daquela estrutura do sindicato de escritório. Antigamente, muito sindicalista não conhecia nem a realidade dentro do município. A AS-PTA começa a construir esse processo de formação para que as organizações dos trabalhadores possam refletir sobre sua realidade. É a partir desse diagnóstico, de entender como é os agricultores estão fazendo a agricultura familiar, que começa esse movimento social, a partir de princípios muito fortes. O conhecimento desses agricultores e agricultoras, até então, era desvalorizado pela assistência técnica. Como se os técnicos ensinassem os agricultores a fazer agricultura. Quem faz agricultura somos nós. Os sindicatos eram muito centrados em sua própria estrutura, preocupados apenas com a aposentadoria, em receber a mensalidade dos sócios. Aí foi constituindo esse movimento social, de fortalecer a agricultura familiar pautada na agroecologia, numa forma de fazer agricultura respeitando o ambiente, construindo novas relações aqui no território. DESVALORIZAÇÃO A luta das mulheres se dá dentro desse contexto. As agricultoras vinham sofrendo desigualdades, violência. Viviam na invisibilidade. Muitas vezes, quem era sócio do sindicato era apenas o homem. A gente foi tirando a invisibilidade das mulheres, construindo justiça social. Elas trabalhavam, mas não tinham direito a renda. Se vendiam um saco de feijão, quem ficava com o dinheiro eram os homens. Sempre foram desvalorizadas, sofrendo violência doméstica, psicológica, de dizer que não tinham conhecimento, chamar de burra. Não podiam participar, só ir à missa e olhe lá. Não tinham direito de participar do sindicato, das associações. Tirar do isolamento, construir momentos de encontros, intercâmbios, dentro do território foi fundamental para entender essa realidade também a partir do olhar dessas mulheres, das experiências que elas vinham fazendo. A gente vê que as elas têm uma abertura maior para inovar, valorizar o que tem ali no ambiente, refletir junto às famílias que não precisa trazer o refrigerante de fora, tem a fruta, a polpa. Muitas vezes, além da alimentação, elas trazem a própria renda porque, na hora do aperto, são elas que vendem o ovo, uma galinha capoeira, para comprar a roupa de um filho, por exemplo. A agroecologia é essa nova forma de viver. Não adianta plantar sem desmatar, sem queimar, sem usar veneno se as mulheres permanecem sofrendo violência. MOBILIZAÇÃO Fizemos a sétima marcha este ano, no município de Areial [PB]. É uma luta que a gente não tem tempo de guardar as bandeiras. Mulheres que não falavam, não saíam de casa, na marcha se reafirmam ao ir paras as ruas dizer que somos agricultoras, estamos construindo um projeto de novas relações entre homens e mulheres. Estamos mobilizando as próximas [marchas] com muitos desafios porque estamos numa conjuntura do país extremamente difícil, de desmonte de direitos que foram conquistados pela sociedade civil. Mas nós enquanto movimento não podemos baixar a bandeira. Estamos construindo essa marcha. Na última conseguimos levar 5.000 mulheres lá para o município de Areial, onde já se cogitava essa mudança de conjuntura, os desafios, a desvalorização do movimento social, a sua criminalização. PARTICIPAÇÃO DOS HOMENS A reflexão que a AS-PTA faz com o polo, os agricultores e as agricultoras é fundamental porque não tem como a gente refletir as desigualdades que as mulheres sofrem sem o homem se ver dentro desse processo, entender que tem o seu papel na desconstrução da violência. Como a gente vai estar numa luta por um lado, levantando uma bandeira, chegar em casa e apanhar dos maridos? Precisa, acima de tudo, envolver os homens nesse debate. Tem muitos que vão para a marcha, que levantam a bandeira da agroecologia, contra a violência contra as mulheres. FRUTOS Muitas mulheres que viviam sofrendo violência conseguiram se libertar. Não saíam nem de casa ou, quando saíam, tinham hora marcada para chegar. O homem não comia, só se alimentava quando a mulher chegasse. São frutos muito importantes. Além de tudo, as mulheres vêm assumindo espaços de decisão. Estão à frente de associações que tinham fortemente a presença dos homens. Hoje, a gente tem muitas mulheres nas direções dos sindicatos e é muito importante porque é a voz delas. E até a própria questão da juventude. A violência que as mulheres sofrem os jovens também sofrem. E todas as mulheres sofrem violência. Para assumir a diretoria do sindicato, sofri muitos preconceitos dos outros companheiros na direção, que eu não tinha capacidade, ia destruir o trabalho, não ia dar conta. Por ser mulher, negra, aí que os desafios aumentam. Mas é através desse trabalho que o polo tem construído que a gente vai se fortalecendo. A repórter PATRICIA PAMPLONA viajou a convite da Fundação Banco do Brasil, patrocinadora do Prêmio Empreendedor Social | empreendedorsocial |
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] | Qual o produto de uma universidade ou incubadora de empresas? Não é o conteúdo que ela fornece, nem a infraestrutura que oferece. Os "produtos" que uma universidade ou incubadora geram para o mercado e sociedade são os talentos e empresas que elas formam e preparam. Se uma universidade ou incubadora não gera bons talentos e empresas relevantes –que crescem a altas taxas, geram boas oportunidades de trabalho, produzem e comercializam tecnologias de ponta, etc.–, ela não está cumprindo seu papel e está desperdiçando tempo e recursos de seus stakeholders –alunos, professores, incubadas, governos. PARA FORA No Brasil, grande parte das incubadoras olha muito "para dentro", enxergam a si como espaços físicos e um conjunto de serviços oferecidos a empresas selecionadas. Dedicam a maior parte do tempo em ficar "orientando" os empreendedores e inovadores. O próprio nome "incubadora" gera uma imagem mental de algo voltado para proteção, conforto e redução de risco, algo voltado para dentro. A consequência disso são gestores de incubadoras atuando mais como "síndicos" ou "cuidadores" de empresas do que como articuladores e mobilizadores de oportunidades (recursos, clientes, parceiros, investidores) para os negócios apoiados. Uma melhor metáfora ou conceito do que "incubadora" seria algo como uma "plataforma de oportunidades" ou "orquestradora" de negócios. Ao invés de proteger, seu papel é o de "expor" e "conectar". Expor as inovações, negócios e empreendedores ao mercado, parceiros, clientes, investidores e concorrentes é a melhor forma de testar e vislumbrar hipóteses, colher feedbacks e atualizar o "software" mental dos empreendedores para que aprendam, desenvolvam e adaptem soluções e propostas mais afinadas e alinhadas com o que a sociedade e mercado buscam. O risco de não "expor" empreendedores a riscos e ao ambiente externo para que aprendam e adaptem rápido é o de tornarem-se negócios "zumbis", que não crescem nem quebram e seguem incubados ou patinando por vários anos. INCUBADORAS COMO 'MATCHMAKERS' Ao invés de um "gestor de incubadora", outras metáforas para este papel nas incubadoras poderiam ser o de "matchmakers" ou "agente de talentos". Assim como nos mercados de entretenimentos ou esporte, "agentes" cuidam da "imagem" e assessoram atletas ou artistas do portfólio, mas seu papel principal é o de promover e gerar novas e melhores oportunidades para seus "agenciados". O lugar de "matchmakers" é na rua, visitando e conhecendo as demandas, problemas e interesses de pessoas, empresas e organizações da região, convertendo isto em oportunidades para os talentos e negócios que apoiam nas incubadoras. Quanto mais conectada uma incubadora ou universidade está da sociedade e mercado de uma região ou setor e quanto mais "matchs" de sucesso esta possibilita, mais será lembrada e percebida como útil e relevante, e portanto mais demandada será por talentos, negócios e soluções em uma crescente de oportunidades geradas. EMPREENDENDO AMBIENTES Sementes têm mais ou menos chances de florescer e sobreviver dependendo do nível de exposição à luz, nutrientes do solo, água disponível e biodiversidade local dentre outros fatores. O mesmo se aplica a negócios. Uma iniciativa empreendedora tem mais dificuldade para sobreviver e florescer em um deserto de oportunidades do que em uma floresta que apresenta condições como talentos, parceiros, clientes, recursos e até mesmo concorrentes, que contribuem para "subir a régua" do setor. Por serem centros que anualmente estão identificando e formando talentos e negócios, incubadoras podem tanto induzir a formação de empresas a partir de demandas de sua região como fomentar o desenvolvimento de novas vocações e setores econômicos a partir dos empreendedores e negócios que apoiam. Seja por "push" (orientada por oferta) ou "pull" (orientada por demandas do ambiente) o importante é ver, planejar e realizar o trabalho da incubadora como uma organização que olha para si mesma e atua como um vetor de desenvolvimento local. Uma organização cuja missão consiste em "empreender e desenvolver o ambiente" em que está inserida. Uma incubadora "prepara o terreno" ou "empreende o ambiente" em que está inserida ao continuamente entender e converter demandas do mercado e região em "matches" e oportunidades crescentes para os talentos e negócios que apoia. CONFORTO X COMPETIÇÃO Nada como uma crise econômica para que ineficiências sejam reduzidas e modelos de operação sejam revistos. Até hoje a maior parte das incubadoras no Brasil vive de recursos públicos e das universidades em que estão inseridas. Este "conforto" em ter apenas um cliente (a universidade) e a previsibilidade de recursos tornaram boa parte das incubadoras ainda mais fechadas e menos articuladas com os ambientes em que estão inseridas, sendo poucos os casos em que incubadoras são reconhecidas como atores cruciais para o desenvolvimento dos negócios e economia de suas regiões. Estes recursos agora estão escassos e tendem a ser reduzidos. Além de historicamente ter sua sustentabilidade financeira "garantida" por poucos players, outra característica das mais de 360 incubadoras no Brasil é que existe pouca ou nenhuma competição entre si. Em ambientes empreendedores mais maduros, aceleradoras, universidades e incubadoras competem entre si pelos melhores talentos, tecnologias e negócios a apoiar. Sabem que seu "produto" são os talentos e negócios que formam e que lançar "produtos" bem sucedidos resulta em atrair mais talentos, apoio e recursos para o que fazem. Sua relevância e sustentabilidade financeira estão diretamente atreladas ao valor que produzem e entregam para a sociedade. Para que isso aconteça, professores e gestores atuam muito menos em salas de aula e incubadoras e muito mais externamente como "agentes" ou "fundraisers", identificando demandas e atraindo parceiros, clientes e recursos para as tecnologias e talentos que apoiam. Se por um lado a falta de competição entre incubadoras no Brasil é um sinal de desconexão com o mercado, por outro representa uma enorme oportunidade para que incubadoras mais empreendedoras saiam na frente com uma boa estratégia e ganhem rapidamente a liderança em suas regiões e/ou mercados. SAINDO NA FRENTE Enquanto grande parte das incubadoras continuar a depender de recursos públicos, incubadoras empreendedoras podem sair na frente com abordagens próativas e propostas atrativas para atrair talentos e negócios com alto potencial. Ao mesmo tempo em que tornam seu "jardim" mais atrativo, devem estruturar um programa comercial e de parcerias agressivo para caçar as "abelhas" e "borboletas" da região e mercados em que estão inseridas. Na prática isto significa algumas coisas como: Enquanto outras incubadoras seguem sua mundo intramuros das universidades, incubadoras que aproveitem o momento de crise para se reinventar e agir como "matchmakers" rapidamente poderão identificar e atrair os melhores talentos, criar vínculos e gerar oportunidades crescentes com empresas e investidores, gerando cases e tornando-se referência para as demais. O resultado disso? Incubadoras mais autossustentáveis e relevantes, empresas mais prósperas e ambientes mais empreendedores. Algo mais do que bem vindo para o momento que estamos passando. RODRIGO BRITO é empreendedor social, gestor de operações do Instituto Coca-Cola Brasil, co-fundador da Aliança Empreendedora, INK e WTT Brasil (World-Transforming Technologies). É membro da Rede Folha de Empreendedores Socioambientais | empreendedorsocial |
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] | A Ashoka, uma das maiores redes de empreendedorismo social do mundo, completou 30 anos de atuação no Brasil em 2016. A organização apoia 379 líderes de impacto social, espalhados pelas cinco regiões do país, e mais de 3.256 no mundo, incluindo vencedores do Prêmio Nobel da Paz como Muhammad Yunus (2006) e Kailash Satyarthi (2014). A Ashoka é parceira do Prêmio Empreendedor Social e divide a curadoria do "Diálogos Transformadores" com a Folha. No ano passado, o evento se consolidou, e a websérie ganhou dois novos episódios, sobre desmatamento e empoderamento feminino. Para coroar o aniversário da organização, foi lançado no Brasil, no ano passado, a iniciativa Develop2Change, que integra as seis ações realizadas no país como forma de fomentar o empreendedorismo social. Nela, o objetivo é o desenvolvimento pessoal, interpessoal e organizacional dos membros da rede Ashoka, chamados de "fellows", fortalecendo sua liderança, sustentabilidade pessoal e capacidade de transformação. Entre os 20 participantes estava Gisela Solymos, fundadora do Cren (Centro de Recuperação e Educação Nutricional), quem também integra a Rede Folha de Empreendedores Socioambientais. INICIATIVAS Ainda em 2016, a Ashoka mapeou mais de 200 projetos em toda a região Norte, reunindo as principais tendências em inovações para soluções socioambientais nas temáticas de desenvolvimento sustentável; mudanças climáticas; urbanização desordenada e direitos humanos; violência e exploração sexual; populações tradicionais; e acesso a recursos financeiros. Outra ação da rede foi a terceira edição da Grow2Impact no Brasil, que apoia a estruturação de modelos de negócios com impacto social, capazes de gerar transformações e solucionar desafios socioambientais com amplo impacto sistêmico de forma financeiramente sustentável. No total, 22 organizações já foram apoiadas e 75 líderes e gestores capacitados diretamente, como Joaquim Melo, do Banco Palmas, e Raquel Barros, da Lua Nova, ambos também integrantes da Rede Folha. Também tiveram impacto no 30º ano de atuação outras ações da Ashoka, como a Escolas Transformadoras, que conecta e apoia escolas com práticas inovadoras na formação de crianças e jovens; a Ashoka Changemakers, com destaque para o desafio Tecendo a Mudança, em parceria com o Instituto C&A; e o Ashoka Support Network, comunidade global de agentes da transformação. Além disso, 2016 foi ano em que o Brasil recebeu o Ashoka Support Network Global Summit 2016, que, em uma "jornada transformadora", levou empreendedores sociais a uma imersão ao trabalho de líderes brasileiros e reuniu "fellows", empresários e investidores em uma conferência com a participação de Sérgio Dávila, editor-executivo da Folha. | empreendedorsocial |
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] | Numa rua de terra batida a 16 km do centro de Belo Horizonte, Ana Paula Souza, de 36 anos, troca sozinha o piso do quarto da casa em que vive com a filha de três anos, uma sobrinha e seu pai. Perto dali, Adriana Silva, de 40 anos, que também não tem emprego fixo, ergue uma parede por conta própria no local que abriga seus três filhos. Se na hora da construção é o homem que costuma tomar as decisões, nesta área da capital mineira - um terreno do tamanho de 40 campos de futebol ocupado desde 2009 - as mulheres estão começando a tomar as rédeas. A iniciativa é da arquiteta Carina Guedes, de 32 anos, que há três anos desenvolve um projeto de assistência técnica a mulheres de baixíssima renda na cidade. O projeto, batizado Arquitetura na Periferia, nasceu da pesquisa de mestrado de Carina e já soma bons resultados e apoio internacional. A primeira edição ocorreu entre setembro de 2013 e junho de 2014, com três famílias. Por dez meses, a arquiteta fez visitas semanais ao terreno, batizado ocupação Dandara, para se encontrar com as futuras "mestres de obras". Logo nas primeiras reuniões, as moradoras receberam um "kit levantamento" para que pudessem desenhar e medir as próprias casas: pasta, trena, prancheta, lápis, caneta, borracha, apontador, papel branco, manteiga e vegetal, bloco de notas, etiquetas, um roteiro de trabalho e uma máquina fotográfica. Nos encontros seguintes, avaliaram problemas e planejaram soluções. Adriana queria colocar acabamentos e mudar a configuração de sua casa de 60 m². Ana Paula sonhava em abrir novos cômodos, ter piso e estrutura hidráulica. MÃO NA MASSA Na hora de conciliar os orçamentos com a verba disponível (R$ 9 mil emprestados por Carina e R$ 3 mil que as participantes economizaram juntas), as alunas da primeira turma sugeriram que aprendessem a fazer as reformas para economizar com mão de obra. Foram dois dias de trabalho prático em técnicas de construção com a pedreira Cenir: quanto cimento e areia devem ser colocados no reboco, como peneirar a areia, qual é a forma certa de usar o prumo. Quem jogava reboco na parede sem deixar a massa cair no chão ganhava aplausos das colegas. Adriana, que faz trabalhos eventuais como faxineira, conseguiu fechar uma parede em sua casa e abrir outra. Assim, não precisou mais atravessar o quarto do filho adolescente para chegar ao seu. Fez reboco e piso na casa toda, pintou as paredes. "Levantar parede foi o que mais gostei. Veio uma professora, aquela mulher é demais. Eu vivo sozinha, e vi que podia fazer o que queria sem precisar de outra pessoa, de um homem para ajudar", afirma. Na casa de Ana Paula, demolição e alvenaria. Levantaram a parede de um quarto, reduziram o banheiro e construíram a parede da cozinha, tirando o fogão da sala. "Nunca tinha imaginado colocar a mão na massa e falar 'eu que fiz'. O fato de ser uma mulher (pedreira ensinando) aumentou nossa autoestima, pensávamos 'nossa, mulher pode fazer o que quiser, basta querer'", lembra a moradora. A idealizadora do projeto diz ter optado por trabalhar exclusivamente com mulheres por apostar, entre outros pontos, que isso facilitaria o relacionamento e a criação de laços de confiança. Também pesquisara experiências de financiamento que mostravam que mulheres tendem a se comprometer mais do que os homens com o bem-estar da família. "Tinha receio de que as mulheres se inibissem com homens, pois os homens tendem a achar que sabem mais. Quando participei de cursos semelhantes em outros ambientes, os homens em geral tomavam as falas", afirma a arquiteta. A ideia de trabalhar em esquema de microcrédito aliviou o bolso das mulheres, que desembolsavam cerca de R$ 150 por mês para pagar o empréstimo feito por Carina. Também fortaleceu os laços do grupo, afirmam as envolvidas, já que todo o dinheiro ficava na conta de uma delas. LIÇÕES E PRÓXIMA ETAPA Para viabilizar a segunda turma do projeto, Carina passou a integrar a associação Arquitetos Sem Fronteiras, que trabalha com transformação social pela arquitetura, e conseguiu apoio da ONG internacional Brazil Foundation. Quatro outras mulheres já estão trabalhando nas reformas na Ocupação Dandara, com R$ 5 mil para microfinanciamento, e outro grupo será formado em outra ocupação da cidade. "Eu desenhei minha casa, estou me admirando por isso. Quando levei o desenho na loja de cerâmica, o rapaz até me perguntou se tinha feito curso", diz Flávia dos Santos, 36 anos, da turma atual do projeto. O objetivo da idealizadora é transformar o Arquitetura na Periferia em negócio social e incorporar conhecimentos de outras áreas para melhorar a qualidade de vida das famílias usando recursos disponíveis na região. "O que faço é uma microintervenção, mas os moradores precisam de muitos outros tipos de apoio, como psicólogos e médicos. As pessoas têm uma visão de que estou sendo uma espécie de Madre Teresa de Calcutá, como se fosse boazinha de estar fazendo isso. Mas na verdade estamos tentando ampliar a atuação do arquiteto para uma demanda que é real e urgente." O déficit habitacional no Brasil era de 6 milhões de moradias em 2014, segundo estudo da Fundação João Pinheiro. Minas Gerais tem o segundo déficit do país (529.270 moradias), atrás apenas de São Paulo, e famílias com renda mensal de até três salários mínimos, como as do projeto em BH, somam 84% das pessoas sem casa. Apesar dos avanços, a situação das moradoras beneficiadas pela iniciativa na ocupação ainda é de insegurança jurídica. Uma construtora reivindica a posse da área, e o caso se arrasta na Justiça desde 2009. "Não posso dizer que é impossível ter despejo, mas hoje a Dandara está muito mais consolidada do que outras ocupações. No começo as pessoas tinham esse medo, mas estamos mais confiantes", afirma Ana Paula. O impacto do projeto também parece ir mais fundo nas ruas de terra da ocupação. Em uma palestra sobre a iniciativa na Escola de Arquitetura da UFMG (Universidade Federal de Minas Gerais), Luciana da Cruz, da primeira turma, disse que deixou de alisar os cabelos e hoje se sente mais bonita. "Se mudo o espaço em que estou, vou me mudando também. Também fiz pequenas reformas em mim", disse. | empreendedorsocial |
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] | Em meio ao sertão da Paraíba, que enfrenta uma seca histórica de cinco anos, Marlene Pereira, 46, sustenta sua família com o que planta em seu terreno de menos de meio hectare, menor que um campo de futebol, em Lagoa Seca, a 142 quilômetros de João Pessoa. A venda de cebolinha, coentro, batata doce, alface, couve, milho, além das criações de galinha e bode, na feira agroecológica da cidade, uma das 12 na região do Polo da Borborema, garante a renda. "Nossos produtos são livres de agrotóxicos", conta a agricultora. "A gente mesmo produz o biofertilizante. É totalmente agroecológico." A variedade nem sempre esteve nos terrenos de Marlene. "Nossos pais e avós diziam que tinha que plantar uma coisa, não dava um monte de coisa no mesmo local", diz. "Hoje, eu boto tudo no chão e dá. Tendo água, dá tudo." A água vem das cisternas que chegaram ao município em 2010. A tecnologia social é certificada pela FBB (Fundação Banco do Brasil), que já construiu 92 mil equipamentos do tipo em todo o semiárido nordestino e pretende alcançar ainda mais municípios. Elas servem tanto para consumo das famílias, com captação da chuva no telhado para reservatórios de 16 mil litros, quanto para criação de animais e produção, em calçadões inclinados de 200 metros quadrados e com tanques de 52 mil litros. "Antes, era uma vida só da cacimba [poço]. Acabou a água, acabou tudo", lembra Marlene. "Hoje, não. A gente, mesmo nesse período de seca, continua mantendo nossas feiras agroecológicas." Delfino Oliveira, 23, também é um dos agricultores da região. Na zona rural do município de Esperança, ele mantém a variada plantação no terreno onde mora com os pais e os irmãos. Além das cisternas para captação de água, a área conta com um biodigestor, que gera gás de cozinha a partir do esterco dos animais. O uso do equipamento reduziu o consumo de botijões de gás para um ao ano. O jovem agricultor vende seus produtos em uma das 12 feiras da região. O restante, utiliza para consumo próprio. "Aqui não tem desperdício. Se não vender na feira, comemos em casa. E se não der para a gente comer, vai para os animais", diz. TRANSFORMAÇÃO Apesar de a rede de agroecologia da região existir desde 1994, a feira em Lagoa Seca surgiu apenas em 2002, e as melhorias vieram em 2014, quando foi lançado o projeto Ecoforte - Redes de Agroecologia na Borborema. Com recursos da FBB e do BNDES (Banco Nacional de Desenvolvimento Econômico e Social), ele incentiva o protagonismo das mulheres, o acesso a feiras e promove fundos solidários e bancos de sementes crioulas. Há dois anos, os mercados contam com estrutura como barracas e equipamentos de transporte. "A gente não toma chuva, sol. As pessoas que vêm comprar também tem um local mais adequado", relata Marlene. As iniciativas facilitam a vida no semiárido e ajudam a permanência dos sertanejos na agricultura. Com incentivo do sindicato da região, Delfino deixou a vida urbana quando viu a qualidade de vida no campo. "Na cidade, teria um chefe que gritaria se chegasse atrasado ou não fizesse alguma tarefa", compara. Outra mudança para a família do jovem veio do Pais (Produção Agroecológica Integrada e Sustentável), que prevê a produção de alimentos orgânicos para consumo familiar e incentiva a comercialização do excedente, além de capacitação técnica para as melhores práticas. "Quando chove e você planta, é bom. Quando começa a ter lucro, é melhor ainda", afirma sobre o programa. Marlene também viu sua vida ter outro rumo. "Começamos numa moto, hoje temos um carro melhor, uma casa melhor, uma boa qualidade de vida. Estudei, cursei agricultura, sou técnica em agroecologia, em informática, em contabilidade e em agropecuária." A agricultora já disse que não sai da sua terra. "Meu maior sonho é ter saúde e um local maiorzinho para plantar. Meu terreno é muito pequeno para o que eu quero fazer." A repórter PATRICIA PAMPLONA viajou a convite da Fundação Banco do Brasil, patrocinadora do Prêmio Empreendedor Social | empreendedorsocial |
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] | Os finalistas de 2016 do Prêmio Empreendedor Social passam a integrar, em 2017, a Rede Folha de Empreendedores Socioambientais. Carlos Pereira (Livox); Cláudio Spínola (Morada da Floresta); Tatsuo Suzuki (Magnamed); Jonas Rosenberg (Retalhar); Lucas Corvacho (Retalhar); Michael Kapps (Tá.Na.Hora); e Nina Valentini (Arredondar) se juntam aos demais líderes da rede, que passa a ter 92 empreendedores sociais de 77 organizações. A Rede Folha foi criada em 2011 e é formada por finalistas dos prêmios Empreendedor Social e Empreendedor Social de Futuro que atuam em organizações de reconhecido impacto no Brasil e no mundo. O objetivo dessa teia de líderes inovadores é disseminar ideias e soluções do terceiro setor para um novo Brasil, abrindo canais de comunicação com o terceiro setor. DEBATE DE IDEIAS A principal iniciativa da Rede Folha é a série "Diálogos Transformadores", lançada em 2015. Em um evento, atores-chave discutem temas da agenda sustentável em um debate consolidado em um minidocumentário e em um paper. O tema de lançamento foi Reciclagem. Em 2016, a série teve sequência abordando Boas Práticas no Combate ao Desmatamento e Empoderamento Feminino. A websérie, com três episódios já disponíveis, pode ser encontrada em canal exclusivo da "TV Folha", assim como a íntegra dos debates. | empreendedorsocial |
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] | O dado oficial é o que o Brasil descarta um terço do que produz, segundo a FAO, órgão da ONU para agricultura e alimentação. O valor incluiria tanto o que se perde na produção quanto o desperdiçado nas casas e nos restaurantes. Para o pesquisador de tecnologia pós-colheita da Embrapa (Empresa Brasileira de Pesquisa Agropecuária) Murillo Freire Júnior, os dados são baseados em "estimativas isoladas e que não são verdadeiras". "Quando se faz uma estimativa de perdas na cadeia, tem que reportar ano, cultura usada, se é uma variedade melhorada, resistente, adaptada, se foi plantado no verão ou no inverno, quais os tratos culturais que sofreu, se foi irrigada, adubada, qual tipo de solo. Nada disso é abordado", afirma. O pesquisador faz parte de uma iniciativa que chegou ao Brasil em dezembro do ano passado, a Save Food Brasil, que quer construir uma rede para combater a perda e o desperdício de alimentos no país. O objetivo da ação está ligado ao da FAO, que estabeleceu a redução da perda em 50% até 2030. O primeiro passo da rede, que já conta com website para compartilhar as boas práticas, é justamente desenvolver uma metodologia para medir o descarte. "Como eu posso dizer que vou reduzir perdas em 50% se eu não sei a quantidade que se perde?" * Folha - O que é a Save Food Brasil? Murillo Freire Júnior - A Save Food Brasil é um programa da FAO, mundial, que está nos apoiando. A gente teve uma reunião em Brasília com o Ministério do Desenvolvimento Agrário porque algumas ações são papel do governo. A gente começou a conversar como poderia trabalhar em conjunto para subsidiar política pública. Como surgiu a iniciativa Save Food? A FAO abriu um edital para que quem estivesse trabalhando nessa área [de perda e desperdício] enviasse seus currículos porque eles iam fazer uma seleção para um grupo de trabalho sobre perdas para o Brasil e para outros países. Fui selecionado para ir a uma reunião em outubro de 2014, no Chile, em Santiago. Foi o primeiro encontro das pessoas que estavam trabalhando com redução de perdas e desperdícios. Nessa reunião, colocamos as situações dos vários países, fizemos a exposição do que acontece no Brasil. Foi criado um grupo de peritos em redução de perdas pós-colheita. Todos os participantes se tornaram membro desse grupo com a missão de trazer para os seus países o assunto e tentar colocar isso como política pública. Como isso foi trazido para o Brasil? Pensamos em montar uma rede de atores em que houvesse um fórum para discussão com todos os envolvidos que trabalham nisso. Com isso, foi criado um website, que foi o local que encontramos para colocar as experiências de sucesso, publicações, material técnico, notícias em geral, eventos, e fazer nesse site o fórum para discussão, lançado em maio de 2016. O site tem seis meses de atuação, mais de 1.400 visitas únicas, mais de 90 citações na mídia, mais de 230 membros cadastrados de mais ou menos dez Estados brasileiros. Também tem organizações que se mobilizaram, que são parceiros e também quiseram participar. A gente tem como meta fortalecer essa rede de atores em prol desse debate e de ações de política pública. Basicamente, a gente tem três eixos principais. Um que a gente chama de governamental, que vai subsidiar políticas públicas e as ações que o governo tem que tomar. Um eixo que é de tecnologia, conhecimento e inovação, que entra academia, instituições de pesquisa, universidades e tudo mais. E outro eixo importantíssimo, talvez um dos maiores, é o da comunicação que vai fazer esse contato, divulgação, facilitar o diálogo intersetorial para estabelecer parcerias, promover troca de experiência, discussões. Essa parte de comunicação, engajamento, é muito importante para que a gente vá adiante. Qual a diferença entre perda e desperdício? De maneira geral, perda é toda aquela quantidade de alimento que não chega ao consumo humano. São atos não intencionais que ocorrem em toda a cadeia de produção, desde o pré-plantio até o consumidor, por falta de infraestrutura. Entra aí o fato de a pessoa plantar em época errada, variedade errada, trato cultural, adubo, doenças, manuseio pós-colheita, embalagem, armazenamento, logística, transporte e chegada ao supermercado. Desperdício é mais o final da cadeia, quando intencionalmente se joga fora algo já foi produzido. Isso tem impacto muito grande no uso da terra, da energia, da água, na emissão de gases metano, CO2. É desperdício aqueles produtos feios, não comercializados porque não tem padrão comercial, que estão para vencer, mas que apresentam as condições, jogados fora nos restaurantes, em casa. É um problema mais de conscientização do consumidor. É algo complexo porque envolve hábitos do consumidor. Envolve também indústrias. Por exemplo, jogo fora quase toda a semana pão de forma porque moro sozinho, só tem de 20 fatias. Eu consumo a metade e o resto, ou vence ou dá mofo e acabo jogando fora. Por que o mercado não faz embalagens individuais, para famílias pequenas? Quanto se estima de perda e desperdício no país? Nem a FAO tem uma metodologia padrão. Até questionando todos esses dados que a FAO diz, isso é baseado, às vezes, em estimativas isoladas e que não são verdadeiras. Quando se faz uma estimativa de perdas na cadeia, tem que reportar ano, cultura usada, se é uma variedade melhorada, resistente, adaptada, se foi plantado no verão ou no inverno, quais os tratos culturais que sofreu, se foi irrigada, adubada, qual tipo de solo. Nada disso é abordado, então todos esses dados produzidos são estimativas chutadas, sem base técnica. Foi até colocado no evento [de lançamento] porque, quando se diz que o Brasil perde 30% das frutas, cadê esses 30%? Não se acha em lugar nenhum. A imprensa gosta de números para impactar, mas não há uma metodologia para avaliação de perda e desperdício, metodologia aprovada, estandardizada. Esses dados são chutados, estimados e muitas vezes do interesse de quem coloca. Sem números, qual vai ser a estratégia para conscientização da população? Através de programas e projetos que possam fazer essa avaliação. É primeiro trabalhando nessa metodologia para ter dados reais. Como eu posso dizer que vou reduzir perdas em 50% se eu não sei a quantidade que se perde? | empreendedorsocial |
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] | No início deste ano, após alguns dias de melhora, uma forte poluição vem atrapalhando o cotidiano de cidades do norte da China. No primeiro dia de 2017, voos foram cancelados e estradas fechadas. O país já é conhecido pelo problema –o governo até sinalizou com a taxação da poluição, mas não incluiu o dióxido de carbono. Nos últimos meses de 2016, no entanto, outras metrópoles ficaram conhecidas por suas medidas para lidar com o ar poluído. Uma delas foi Paris, a Cidade Luz, que liberou as catracas dos metrôs para que a população deixasse o carro em casa. Ainda na Europa, a Prefeitura de Madri vem impondo uma série de restrições para veículos particulares. Conheça sete cidades pelo mundo que enfrentam problemas com a poluição, especialmente no inverno, quando o ar frio faz com que o ar contaminado fique mais concentrado perto do solo. | empreendedorsocial |
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] | Uma organização que ajuda a encontrar abrigos para moradores de rua, um aplicativo que permite a pequenos criadores monitorar seus rebanhos e um projeto que leva aulas sobre a Constituição a escolas públicas são algumas das iniciativas gerenciadas por brasileiros e selecionadas por um programa do governo dos Estados Unidos que incentiva a inovação. Lançada pelo presidente Barack Obama neste ano, a Young Leaders of the Americas Initiative (iniciativa para jovens líderes das Américas) escolheu 250 jovens da América Latina e Caribe que desenvolveram propostas inovadoras para problemas sociais. Custeados pelo governo americano, os jovens viajaram para os Estados Unidos em outubro para conferências e fizeram um estágio de um mês em organizações que atuam nas suas áreas. O programa termina em 2017, quando os anfitriões visitarão os jovens selecionados em seus países. A BBC Brasil entrevistou cinco dos 20 brasileiros que participam do programa. Confira seus projetos: CONSTITUIÇÃO NAS ESCOLAS O advogado Felipe Neves, 27 anos, passou a dar aulas como voluntário a jovens do ensino público quando sua diarista lhe contou que faltavam professores na escola da filha dela, no Jabaquara, zona sul de São Paulo. Professor assistente da PUC-SP e especialista em direito comercial, resolveu enfocar a Constituição nas aulas. "Muitos deles estão indignados com os políticos e querem entender o que estão vendo nos jornais, na TV. Somos apartidários e damos conhecimento e informação para que eles possam desenvolver o pensamento crítico." O Projeto Constituição cresceu e hoje engloba 300 alunos em quatro escolas de ensino médio. Neves diz estar recrutando professores, arrecadando fundos e negociando com a prefeitura paulistana para tentar expandir o programa para toda a cidade. "O Brasil é um país que tem muita gente sugerindo, criticando e pouca gente fazendo. É difícil começar uma organização social porque ninguém quer sair da zona de conforto", afirma. MORADIAS Após trabalhar na Coca-Cola, o engenheiro de produção Murillo Sabino, 27 anos, fundou uma ONG que busca reduzir o número de pessoas que moram nas ruas do Rio de Janeiro, o Projeto Ruas. A organização tenta envolver nos trabalhos as comunidades que convivem com essas pessoas, conectando-as com centros de reabilitação para dependentes, defensores públicos e assistentes sociais. "Entramos nos bairros e promovemos workshops sobre como falar com essa população, para que os moradores atuem permanentemente com ela." Em outra frente, a organização busca parcerias com empresas e governos para testar no Brasil um projeto inspirado no programa Housing First, adotado nos Estado Unidos. O programa inovou ao oferecer moradias individuais para pessoas em situação de rua imediatamente, em vez de levá-las a abrigos ou centros para dependentes. Em contrapartida, os beneficiados se comprometem a assumir o aluguel das residências em alguns meses. Sabino afirma que, entre os atendidos pelo programa em Kansas City (EUA), o número de pessoas nas ruas caiu de 2 mil para 33. PEQUENOS REBANHOS Formado em análise e desenvolvimento de sistemas em Natal, Ystallone Alves, 27 anos, criou um software que permite o monitoramento de pequenos e médios rebanhos. Disponível em smartphones ou no computador, a ferramenta Agromarra registra dados como peso, doenças e vacinas, ajudando os proprietários a tomar decisões sobre o melhor momento para a venda e o cruzamento dos animais. Alves conta que, embora grandes pecuaristas já utilizem tecnologias semelhantes, os demais criadores brasileiros costumam a armazenar dados sobre os rebanhos em papel e a tomar muitas decisões na base do achismo, o que gera prejuízos. Ele diz que hoje há mais clientes esperando para aderir ao sistema do que sua empresa consegue atender. Alves planeja liberar a venda do sotfware para o público geral até abril e, para isso, corre atrás de investidores que apoiem o projeto. ORIENTAÇÃO PROFISSIONAL Nascida em Nova Friburgo (RJ) há 30 anos, Iluska Vieira fundou em 2015 a Pranah, que auxilia alunos do ensino médio a escolher sua profissão. Ela diz que não se trata de uma orientação vocacional tradicional, mas de um trabalho mais aprofundado, baseado na análise das competências e fraquezas de cada estudante. "Dizemos como ele pode aprender melhor, se deve fazer grupos de estudo, se deve conversar com o professor, em quais áreas profissionais terá mais facilidade e em quais precisa se desenvolver", afirma Vieira, que se formou em comunicação e marketing e antes trabalhava com recursos humanos. Ela atende alunos de escolas privadas, que pagam pelos serviços, e de escolas públicas, em parceria com fundações. Numa das iniciativas, financiada pela Brazil Foundation, passou um semestre numa escola pública em Barra Mansa (RJ). No período, levantou informações sobre os tipos de trabalho, faculdades e cursos técnicos disponíveis na região e orientou os alunos sobre como escrever currículos e se portar em entrevistas. Ela diz que, em seis meses de trabalho, os alunos tiveram melhora de 20% numa avaliação de cinco competências. Vieria busca agora automatizar parte do serviço para que mesmo alunos de escolas que não participem da parceria possam acessá-lo, além de formar professores para que disseminem o projeto. TURISMO RIBEIRINHO Nascido em Ouro Fino (MG) e formado em administração na FGV-SP, Guilherme Franco criou a agência [un]tourism, que promove o turismo em pequena escala em áreas com pouca visibilidade e estrutura, como favelas ou comunidades ribeirinhas na Amazônia. Franco visita essas comunidades e as orienta sobre como receber os turistas. O público principal, segundo ele, são "estrangeiros que procuram uma experiência autêntica e têm dificuldade de encontrá-la no Brasil". Os locais selecionados são promovidos no site da agência, que faz a ponte entre os moradores e os clientes. Depois da viagem, os turistas podem avaliar a experiência. Uma das casas listadas fica na favela Paraisópolis, em São Paulo. O administrador diz que o turismo pode ajudar as comunidades a se sustentar, mas que é preciso cuidado para evitar que a atividade se torne "pasteurizada e predatória". "Não é para ser de forma alguma um safári", ele diz. | empreendedorsocial |
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] | O caminhão 'PhotoTruck', novo projeto da ImageMagica, está rodando o país para levar oficinas de fotografias a escolas públicas. Equipado com uma câmara escura, onde os alunos entendem como uma imagem em projeção é formada, e uma cabine fotográfica, para impressão das fotos na hora, a unidade móvel permite o desenvolvimento de um roteiro de oficinas lúdicas. Como parte do projeto, os estudantes são levados para uma saída fotográfica, na qual fazem fotos e legendas com os celulares, compartilhando sua visão de mundo com imagens que terminam em uma exposição lambe-lambe nos muros da escola. Desde março, quando foi lançado, mais de 35 escolas públicas e centros culturais em todo país foram atendidas, impactando mais de 7.500 crianças e jovens atingidos. O ImageMagica foi fundado por André François, fotógrafo finalista do Prêmio Empreendedor Social 2006 e integrante da Rede Folha de Empreendedores Socioambientais. | empreendedorsocial |
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] | As inscrições para o Prêmio Rolex de Empreendedorismo estão abertas para jovens líderes em busca de apoio para iniciativas que tenham como objetivo a construção de um mundo melhor. O concurso dará a cada um dos cinco projetos vencedores 100 mil francos suíços (cerca de R$ 328 mil, na cotação de dezembro de 2016). As ações terão ainda divulgação internacional, e os empreendedores receberão um cronômetro da Rolex. Podem se candidatar jovens entre 18 e 30 anos de qualquer país que desenvolvam iniciativas revolucionárias para ampliar os conhecimentos da humanidade e melhorar a qualidade de vida no planeta. Além de demonstrarem espírito de empreendedorismo e de liderança, os candidatos devem liderar projetos ou planos de trabalho que expressem um objetivo claro, sejam originais e tenham um impacto significativo. Os projetos devem se enquadrar em três categorias: ambiente, ciências e tecnologias aplicadas e exploração. As inscrições podem ser feitas pelo site até 30 de junho de 2017. | empreendedorsocial |
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] | Empreendedores sociais líderes de diferentes iniciativas de impacto se reúnem em Curitiba (PR), no sábado (17), para trocar experiências e aprendizados no evento Geração Empreendedora. Organizado pela Aliança Empreendedora, fundada por Rodrigo de Méllo, membro da Rede Folha de Empreendedores Socioambientais, o encontro gratuito terá palestras e oficinas vivenciais. Participam nomes como Gustavo Fuga, fundador da 4You2 e também integrante da Rede Folha, e Luis Fernando Guggenberger, gerente de Inovação Social e Voluntariado da Fundação Telefônica Vivo. As inscrições são feitas pelo site e é possível acompanhar apenas um período do evento, que começa às 8h com as palestras e continua a partir das 14h com as oficinas. A organização informa que estão disponíveis 200 vagas para a parte da manhã e cem para à tarde e que será dada preferência a participação de empreendedores e os interessados devem ter uma resposta em até três dias úteis se a inscrição está confirmada. | empreendedorsocial |
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] | A Associação Amigos das Árvores de São Paulo realiza seu último plantio de 2016 no parque Cândido Portinari, dentro do parque Villa-Lobos, neste domingo (18). O objetivo das ações realizadas por São Paulo é recriar a Mata Atlântica e o Cerrado, vegetação nativa da cidade. A terra para o plantio de 550 árvores nativas e 400 mudas já começou a ser mexida e o botânico Ricardo Cardim, fundador da organização e membro da Rede Folha de Empreendedores Socioambientais, faz o convite a todos para que participem com suas famílias. SELVA DE PEDRA Em meio a tanto concreto paulistano, Cardim começou, há oito anos, a disseminar seu trabalho com florestas de bolso por meio da Associação Amigos das Árvores de São Paulo. Nelas, diferentes mudas de plantas nativas são plantadas em espaços ociosos, como praças e terraços de prédios. No futuro, a intenção é permitir uma interação entre as diversas florestas espalhadas pela cidade. Para colocar os plantios de pé, o botânico precisa de autorizações da prefeitura e, dependendo do local, de outros órgãos, além da parceria com a ação Novas Árvores por Aí e da mobilização do público. | empreendedorsocial |
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] | Parte das vendas dos produtos da Coca-Cola Brasil será destinado a mais de 400 organizações apoiadas pelo instituto da empresa em iniciativa que começou na segunda-feira (12) e vai até domingo (18). Na Semana Movimento Coletivo, como é chamada a campanha, mais de 125 produtos, entre águas, chás, refrigerantes, bebidas de frutas e isotônicos integram o portfólio que gera recursos para projetos que beneficiam jovens entre 16 e 25 anos. Eles são impactados pelo programa Coletivo Jovem, que os ajuda a se prepararem para o mercado de trabalho e os conecta com oportunidades para se desenvolverem. No total, mais de 130 mil jovens já se formaram nas mais de cem unidades distribuídas em 13 Estados. Para participar, basta comprar um dos produtos do portfólio nos mais de um milhão de pontos de venda espalhados pelo Brasil. | empreendedorsocial |