news_id
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12
| embeddings
sequence | sentence
stringlengths 301
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| category
stringclasses 19
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] | O Leve (Local de Entrega Voluntária Escolar) garante o sustento de 21 famílias de catadores. Está implantado em 30 escolas e coleta 30 toneladas de papel e garrafas PET da área urbana de Crateús (CE). Ao transformar a escola em "ecoponto", o programa utiliza os veículos da prefeitura que já recolhiam o lixo e ainda converte 20% da renda da venda dos materiais para benefícios para a escola. Esse é o case de sucesso do IBS (Instituto Brasil Solidário) que o projeto Escolas Sustentáveis para o Futuro levará para educadores, universidades, secretários, gestores, líderes comunitários, prefeitos, vereadores e interessados em Educação Ambiental e política pública que participarão do seminário "Práticas e Experiências em Educação Ambiental". Fundado por Luis Salvatore, vencedor da Escolha do Leitor do Prêmio Empreendedor Social em 2015 e membro da Rede Folha de Empreendedores Socioambientais, o instituto lança o seminário para atingir nove cidades do Ceará, incluindo a região metropolitana de Fortaleza. Unindo um dia de seminário e três de oficinas práticas, o objetivo é propagar a conscientização ambiental sob diversos ângulos como construção de espaços ecológicos com material reaproveitado, técnicas de bioconstrução e uso de energias renováveis e geração de renda com reutilização de materiais recicláveis. Entre os palestrantes nacionais e internacionais que participam do evento está o indiano Surya Prakash Chandak, especialista em gestão de resíduos e oficial sênior no Centro Internacional de Tecnologia Ambiental do Programa do Meio Ambiente das Nações Unidas. Para mais informações sobre o seminário, realizado em parceria com o Instituto Samuel Klein, entre em contato com a Secretaria de Meio Ambiente de Crateús pelo telefone (85) 99603-2730 ou e-mail. Confira a programação: Crateús Seminário (8/6) - IFCE (Instituto Federal do Ceará) - avenida Geraldo Marques Barbosa, 567, Crateús, CE Oficinas práticas (9 a 11/7) - Escola de Cidadania Francisco Carlos de Pinho - Assentamento São José - BR 226 entrada KM 15, Crateús, CE Fortaleza e Caucaia Seminário em Fortaleza (13/6) - Hotel Gran Mareiro - rua Osvaldo Araújo, 100, Praia do Futuro, Fortaleza, CE Oficinas práticas (14 a 16/7) - EEIEF Celina Sá Morais - rua Belarmino José, s/n, Icaraí, Caucaia CE | empreendedorsocial |
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] | O bom de ser reconhecido com o Wildlife Conservation Award (Prêmio de Conservação da Vida Selvagem), oferecido pelo Jardim Botânico e Zoológico de Cincinnati, nos Estados Unidos, é ver a causa pela qual Claudio Pádua, eu e nossa equipe no IPÊ (Instituto de Pesquisas Ecológicas) temos vivido ganhar atenção. Como a que tivemos ao sermos laureados em abril em uma noite de gala para uma plateia de quase 300 pessoas em Cincinatti. Notório desse reconhecimento é a lista de pessoas que antecederam a mim e ao Claudio. Entre os agraciados estão Jane Goodall, que dedicou sua vida aos chimpanzés; e o cientista e pensador "pai da Ecologia", E.O. Wilson, além do "Rambo" da conservação, Russell Mittermeier, da Conservation International, entre outros. E por que o IPÊ mereceu essa honra? Os trabalhos que desenvolvemos integram o ambiental com o social, pois a equipe compreende que não há como dissociar o ser humano de seu meio natural. Com isso, ao mesmo tempo em que protegem espécies ameaçadas como o mico-leão preto, a onça, a anta e outros, se preocupam também em trazer alternativas sustentáveis para comunidades que vivem nas proximidades do habitat natural onde realizam seus trabalhos. O diretor do Zoológico de Cincinnati, Thane Maynard, considera esse um dos pontos fortes do IPÊ. "A parte mais importante do trabalho deles é que, desde o começo, os Paduas entenderam que a conservação eficiente de espécies necessita do suporte das comunidades. Eles ajudaram moradores das áreas próximas das florestas que eram casa para os micos, a entender que a conservação do mico-leão preto não apenas protege a Mata Atlântica, já tão ameaçada, mas também melhora suas próprias vidas", disse ele. É uma grande satisfação ver nossos propósitos valorizados, pois a ideia é disseminar o que acreditamos. Isso inclui a importância de se proteger as riquezas ambientais e sociais do Brasil e espalhar a noção de que é possível adotarmos a sustentabilidade como caminho para um desenvolvimento que preze a vida humana e não humana. Todos ganham com isso, e a sensação é de gratidão porque o prêmio adquire, assim, uma dimensão ainda maior. Não é todo dia que brasileiros ganham prêmios internacionais prestigiosos. A importância vai além dos ganhadores, pois a causa merece ser divulgada pela sua urgência. Trata-se da conservação da natureza e questões ligadas à sustentabilidade que o IPÊ desenvolve com uma equipe de excelência, que hoje compõe a organização sem fins lucrativos fundada em 1992. Nosso trabalho tem sido reconhecido por instituições de renome como o Whitley Award do Reino Unido, Prêmio Rolex, Fundação Ford, Prêmio Tecnologia Social da Fundação Banco do Brasil, além do Empreendedor Social, conferido pela Folha e pela Fundação Schwab em 2009. No ano passado, recebemos o Prêmio Nacional de Biodiversidade oferecido pelo Ministério do Meio Ambiente. Os programas integrados do IPÊ hoje encontram-se em quatro biomas brasileiros (Mata Atlântica, Amazônia, Pantanal e Cerrado) e conta com braço educacional forte. A ideia é formar gente nas diversas áreas ligadas à conservação e à sustentabilidade para fomentar um grupo apto a proteger as riquezas socioambientais do Brasil, país líder em megadiversidade do mundo. SUZANA PÁDUA, presidente do IPÊ (Instituto de Pesquisas Ecológicas), é membro da Rede Folha de Empreendedores Socioambientais | empreendedorsocial |
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] | Forró, baião, xote e xaxado colocam o público em contato com variadas expressões culturais e trazem um pouco do Nordeste brasileiro para o Jockey Club de São Paulo estão na quinta edição do Arraial da Cidade, no sábado (4) e domingo (5). Os ritmos estão entre os mais tradicionais das festas juninas e serão apresentados por dez atrações em apresentações gratuitas, para resgatar a cultura popular nacional. Entre as atrações, a banda Falamansa e o Trio Virgulino. Para ampliar o alcance, os shows serão transmitidos pela internet. Além do repertório, brincadeiras e muitas comidas que não poderiam faltar em festas juninas. Parte da renda dessas vendas será destinada à ONG Liga Solidária, que atua na capital paulista há 93 anos desenvolvendo projetos de educação e cidadania. A entrada é gratuita e o espaço tem estacionamento, bicicletário e acesso para pessoas com deficiência. Mais informações, no site do Arraial da Cidade. Confirma a programação: Sábado (4) 10h: Banda Estralo 11h: Toninho Ferragutti 12h: Neymar Dias 19h: Trio Virgulino 20h: Bicho de Pé 21h: DJ Rodrigo Lunardelli Domingo (5) 10h30: Bichos de Cá 12h30: Raizes de Atibaia 14h: Quadrilha Asa Branca 16h: Banda Forrobdó 18h30: Peixe Elétrico 20h30: Falamansa 21h30: DJ Gabriel Salvia Arraial da Cidade - Jockey Club de São Paulo - rua José Augusto de Queiroz, s/n, Jardim Everest, São Paulo, SP. Entrada pelo portão 1. Sab. (4) e dom. (5): das 10h às 23h. Informações, no site do evento. GRÁTIS | empreendedorsocial |
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] | Dez projetos já garantiram o prêmio de R$ 650 mil do Desafio de Impacto Social 2016, do Google, que visa apoiar organizações sem fins lucrativos que estão utilizando a tecnologia para alcançar o impacto social. O valor, no entanto, pode ainda aumentar para R$ 1,5 milhão, com a ajuda do público, que terá até segunda-feira (13) para votar em até quatro projetos, pelo site. Lá, também estão disponíveis informações e vídeos sobre as instituições. A ONG com o maior número de votos receberá um dos maiores prêmios, conhecido o Favorito dos Fãs. O restante dos vencedores do Grande Prêmio serão selecionados no evento finalista, na terça (14), realizado nos escritórios do Google Brasil, em São Paulo. Na ocasião, as dez instituições terão a oportunidade de apresentar suas ideias ao vivo a um painel de juízes composto por pessoas do mundo artístico, esportes e filantropia, como Regina Casé, atriz e apresentadora de TV, Marta, jogadora de futebol feminino e embaixadora da ONU, e o cacique Almir, líder da população indígena Suruí e membro da Rede Folha de Empreendedores Socioambientais. No total, foram 1.052 propostas apresentadas. Dois projetos de cada região foram eleitos vencedores. Entre eles, o Ipam (Instituto de Pesquisa Ambiental da Amazônia), também membro da Rede Folha. Veja lista completa: Norte WWF Brasil: Uma armadilha de baixo custo para mosquitos e um aplicativo para rastreamento via crowdsource para ajudar a acabar com a disseminação de doenças como o Zika e a Dengue. IPAM - Instituto de Pesquisa Ambiental da Amazônia: Uma plataforma online que ajuda comunidades indígenas a se adaptar às mudanças climáticas fornecendo alertas de situações críticas. Nordeste Transparência Brasil: Uma plataforma digital e aplicativo que monitora projetos de construção de escolas com financiamento público, para garantir a prestação de contas do governo. INOVAGRI - Instituto de Pesquisa e Inovação na Agricultura Irrigada: Uma plataforma que conecta fazendeiros a empresas de gestão de água com informações para a distribuição justa de água. Centro-Oeste Aliança da Terra: Uma plataforma que conecta agricultores à informação que eles precisam para construir negócios mais fortes. Vetor Brasil: Um portal interativo sobre carreiras no governo que conecta jovens líderes a trabalhos de alto impacto público. Sudeste ITS - Instituto de Tecnologia e Sociedade: Um aplicativo que possibilita cidadãos a debater e criar propostas de política pública, assim como coletar assinaturas digitais Instituto Arredondar: Uma plataforma que transforma as compras do dia a dia em oportunidades para fazer doações às organizações sem fins lucrativos ao arredondar os pagamentos em lojas físicas. Sul THEMIS: Um aplicativo para informar, educar e capacitar trabalhadores domésticos sobre seus direitos. Centro de Valorização da Vida: Um aplicativo para tornar o aconselhamento de saúde mental acessível aos brasileiros vulneráveis. | empreendedorsocial |
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] | O desafio para combater o desmatamento se traduz em números: no Brasil, 12 milhões de hectares já foram destruídos e serão necessários R$ 52 bilhões para recuperá-los, segundo levantamento do Instituto Escolhas. Diante de grandezas na casa dos milhões, os seis especialistas que participaram da primeira edição do Diálogos Transformadores de 2016, que teve como tema "Boas Práticas no Combate ao Desmatamento", apontaram perspectivas de negócios e de preservação. O setor de replantio de árvores é um nicho potencial a ser explorado por empreendedores tanto da iniciativa privada quanto do terceiro setor. É o caso do Ipê (Instituto de Pesquisas Ecológicas), liderado por Suzana Pádua, membro da Rede Folha de Empreendedores Socioambientais. A instituição de pesquisa e projetos na área ambiental já reflorestou quase mil hectares, o equivalente a 800 campos de futebol. Números expressivos para uma ONG, mas ainda longe de alcançar a escala desejada, na avaliação da ex-secretária de Biodiversidade e Florestas do Ministério do Meio Ambiente, Ana Cristina Barros."Quem vai replantar os outros 11 milhões e 999 mil hectares de florestas nativas?", indaga ela, referindo-se à meta de replantio estabelecida pelo Brasil em acordo assinado com os EUA em 2015. "Como, quando e quanto? Essas são as questões que a sociedade quer saber", afirmou o ambientalista Sérgio Leitão, fundador do Instituto Escolhas e ex-diretor do Greenpeace, um dos protagonistas do encontro promovido pela Folha, em parceria com a Ashoka. Elizabeth Carvalhaes, presidente da Ibá (Indústria Brasileira de Árvores), tem parte da resposta no florescente mercado da indústria de florestas plantadas, no qual o Brasil se destaca como "único país do mundo a não utilizar florestas nativas na produção de papel e celulose". Representante da indústria que gerou R$ 60,6 bilhões em receita bruta em 2014, 5,5% do Produto Interno Bruto (PIB) Industrial, Carvalhaes cita como exemplo a Coalizão Brasil Clima, Florestas e Agricultura, projeto formado por 130 empresas, organizações e indivíduos interessados em promover a sustentabilidade. "A sociedade tem que dialogar e se unir. É ela que vai demandar do governo e das empresas o cumprimento dos compromissos assumidos." Entre as boas práticas destacadas no evento, transmitido ao vivo pela "TV Folha", estão o incentivo à produção e disseminação de conhecimento e tecnologia, além da valorização e da monetização de serviços ambientais para manter a floresta em pé, de forma que desenvolvimento econômico e sustentabilidade caminhem juntos. A iniciativa contou com o apoio da Unilever, que realiza campanha com o WWF para financiar a proteção de um milhão de árvores no Brasil e na Indonésia. Para Juliana Carvalho, diretora de Marca Corporativa da empresa, "esses debates são caminho para avançar em projetos sustentáveis que dão resultado". | empreendedorsocial |
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] | A americana Stacy Flynn, 42, almeja fazer da sua start-up de moda, a Evrnu, o primeiro negócio social do mundo a se transformar numa corporação de US$ 1 bilhão. Um dos passos para concretizar seu sonho até 2020 foi dado na semana passada, em Copenhague, capital da Dinamarca, onde a CEO de uma empresa que tem como slogan "o futuro do vestuário" ganhou o desafio "Fabric for Change" –no Brasil Tecendo a Mudança. Flynn se destacou entre os dez finalistas do concurso mundial realizado pela C&A Foundation, representada no Brasil pelo Instituto C&A, e pela rede de empreendedorismo social Ashoka, em busca de inovações para uma indústria têxtil mais sustentável. "Criei uma empresa de reciclagem e tecnologia que recicla algodão a partir de um processo de quebra de moléculas do fio original, gerando uma nova fibra genérica com a resistência do algodão e a delicadeza da seda", explica a empreendedora, baseada em Seattle. É uma inovação tecnológica que usa tecido descartado para tentar responder a um dos maiores desafios de um dos setores industriais que mais agridem o ambiente. Somente nos Estados Unidos, no ano passado, foram descartadas 14,3 milhões de toneladas de tecido e apenas 2 milhões delas foram recicladas, segundo Flynn. Um tecido pode levar de 100 a 400 anos para se decompor, além de resultar de um processo produtivo que abusa do uso da água e de poluentes. "Nós estamos preocupados em reduzir o impacto ambiental em até 99%, como é o caso da redução do uso de água no processo de produção desta nova fibra, quando comparado ao do algodão", diz. A redução na emissão de CO² chegaria a 90% com a nova tecnologia, em comparação à produção de poliéster, grupo de resinas derivadas do petróleo. Graduada em desenvolvimento têxtil e marketing pelo New York Fashion Institute e com passagem por grandes companhias, como a DuPont, Flynn recebeu um prêmio de € 40 mil (R$ 160,5 mil)em um jantar de gala do Copenhagen Fashion Summit, no último dia 12 de maio. BRASIL NA FINAL Duas iniciativas brasileiras figuraram entre as dez finalistas mundiais. Lu Bueno, criadora do Banco de Tecidos, chegou lá com um negócio que reúsa o material têxtil, evitando que restos de tecido vão parar no lixo. "Participar do desafio acrescentou muito para uma empresa que tem pouco mais de um ano, a começar pela visibilidade de estar entre as dez iniciativas mais inovadoras do mundo", diz Bueno. O banco de troca de tecido usado surgiu diante do impasse do que fazer com os 800 quilos de retalhos que ela acumulara ao longo de décadas de trabalho como cenógrafa de diretores como Gerald Thomas e Antunes Filho. A troca informal de retalhos entre amigos virou um banco, com uma rede de "correntistas" que levam suas sobras e fazem escambo entre si ou depositam e retiram seus créditos de tecido quando precisarem. Cada quilo de tecido pode ser também vendido por R$ 35. Outro projeto brasileiro "made in Brazil" a chegar à final foi o Alinha, plataforma on-line que promove capacitação para melhoria das condições de trabalho e de gestão das oficinas de costura em São Paulo, foco de trabalho escravo na cadeia da moda em todo o mundo. "Ficamos muito orgulhosos da participação do Brasil nesse desafio global. A qualidade dos projetos apresentados superou as expectativas", avalia a diretora-executiva do Instituto C&A, Giuliana Ortega. "Aqueles que chegaram à final têm potencial transformador para a indústria têxtil, contribuindo para que o setor se torne mais sustentável em todo o mundo." RETALHOS Para Isabela Carvalho, coordenadora de avaliação do programa Ashoka Changemakers, a ideia do Tecendo a Mudança "era desenvolver uma jornada de inovação". "A primeira etapa foi entender os desafios da indústria têxtil para identificar oportunidades na perspectiva do empreendedorismo social." Foram mais de 300 inscrições oriundas de 50 países. Um brasileiro foi ainda vencedor na categoria Prêmio Jovem Empreendedor do desafio global. Jonas Lessa, 24, foi laureado como idealizador da iniciativa Retalhar, focada no descarte ecologicamente correto e na reutilização de resíduos têxteis pelas confecções. Ele e os dez finalistas da categoria principal participaram do Copenhagen Fashion Summit e também de um workshop com especialistas para afinar seus modelos de negócios. "Foi uma oportunidade para expandir a visão sobre o nosso potencial e ter base do que está acontecendo no mundo", diz Lessa. "Agora, temos que consolidar o negócio em São Paulo e expandir pelo Brasil." A editora do Empreendedor Social Eliane Trindade viajou a convite do Instituto C&A | empreendedorsocial |
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] | O chileno Gonzalo Muñoz, CEO da TriCiclos, empresa que leva inteligência à destinação do lixo, recebeu o Prêmio Mundial Líder Responsável 2016, da Fundação BMW. Depois de trabalhar no setor de alimentos por alguns anos, o empreendedor social deixou a vida corporativa para co-criar a TriCiclos junto com Joaquim Arnolds e Manuel Díaz. O negócio foi a primeira Empresa B certificada na América Latina. Gonzalo é membro da rede Ashoka de Empreendedores Sociais e participou, em novembro de 2015, do lançamento da websérie Diálogos Transformadores, que foi matéria-prima para o minidocumentário 'Reciclagem', disponível em canal exclusivo da TV Folha. O Prêmio Mundial Líder Responsável da Fundação BMW reconhece dirigentes que desenvolvem e operam iniciativas exemplares. O prêmio é concedido em reconhecimento ao compromisso pessoal e impacto social das iniciativas. | empreendedorsocial |
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] | Seis especialistas reunidos nesta quarta-feira (18) na primeira edição do Diálogos Transformadores de 2016 apontaram uma série de desafios para o combate ao desmatamento no Brasil. Entre as boas práticas destacadas no evento, transmitido ao vivo pela "TV Folha, estão o incentivo à produção e disseminação de conhecimento e tecnologia, além da valorização e da monetização de serviços ambientais para manter a floresta em pé, de forma que desenvolvimento econômico e sustentabilidade caminhem juntos. A iniciativa foi promovida pela Folha, em parceria com a Ashoka, uma das maiores redes sociais de empreendedorismo do mundo, e contou com o apoio da Unilever. Na primeira parte do encontro, foram entrevistados Sergio Leitão, do Instituto Escolhas e ex-Greenpeace; Suzana Pádua, do Ipê (Instituto de Pesquisas Ecológicas); e Elizabeth de Carvalhaes, da Ibá (Indústria Brasileira de Árvores). Em seguida, promoveu-se um debate com a participação de Rodrigo Castro, da Associação Caatinga; Ana Cristina Barros, ex-secretária de Biodiversidade e Florestas do Ministério do Meio Ambiente; e Aline Tristão, da FSC Brasil. Para Leitão, fundador do Instituto Escolhas e ex-Greenpeace, são três os obstáculos para se chegar ao desmatamento zero no país: o grande volume de exigências burocráticas, o combate insuficiente às práticas ilegais e a defasagem tecnológica. Pádua, empreendedora social à frente do Instituto Ipê, por sua vez, aposta no poder da comunicação para produzir uma mudança de mentalidade. "Nós, ambientalistas, falamos no negativo, dizemos que o mundo vai acabar. Isso cria um bloqueio nas pessoas. É preciso levar o leitor a imaginar o mundo solucionado." Já Carvalhaes, que representa o florescente mercado da indústria de florestas plantadas, diz acreditar que é essencial unificar a conversa e o entendimento mesmo entre participantes com objetivos distantes. Ela cita como exemplo a Coalizão Brasil Clima, Florestas e Agricultura, projeto formado por 130 empresas, organizações e indivíduos interessados em promover a sustentabilidade. "A sociedade tem que dialogar e se unir. É ela que vai demandar do governo e das empresas o cumprimento dos compromissos assumidos." Na sequência do encontro de duas horas no auditório da Folha, em São Paulo, foram apresentados dois casos inspiradores: o de Ricardo Cardim, botânico fundador da Amigos das Árvores de São Paulo, e o de Jerônimo Villas-Bôas, fundador do Kambôas Socioambiental. Ricardo trouxe a vegetação nativa de volta às cidades com seu projeto "florestas de bolso", "para que o homem urbano possa entender a importância daquilo para a sua vida e para o futuro do país". Jerônimo apostou na polinização por abelhas para estimular a reprodução das plantas e, por consequência, a geração de sementes e frutos. Ao final do evento, Sérgio Leitão afirmou que "o debate mostra que é possível criar um entendimento positivo sobre proteção florestal, meio ambiente, economia e desenvolvimento". O conteúdo da iniciativa será transformado em minidocumentário e integrará a websérie Diálogos Transformadores. O primeiro episódio, sobre reciclagem, já está disponível em canal exclusivo. A segunda edição do ano acontecerá em setembro e terá como tema o empoderamento feminino. Assista à segunda parte do evento: PARTE 2 Segunda parte do evento Diálogos Transformadores sobre Boas Práticas no Combate ao Desmatamento | empreendedorsocial |
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] | O documentário Por Amor à Moda foi lançado na manhã desta quarta-feira (18), em São Paulo. Produzido pela National Geographic com apoio da C&A, o filme aborda a produção de algodão orgânico e se esse tipo de agricultura seria uma solução para tornar a indústria sustentável. Todos os anos, 80 bilhões de roupas novas são compradas no mundo e 35% das fibras utilizadas nessas peças são de algodão. No entanto, esse cultivo de mais de 7.000 anos é um dos mais poluídos e utiliza cerca de 8.000 substâncias químicas na sua cadeia produtiva. Um das saídas para diminuir o impacto dessa produção é o plantio do algodão sustentável, que utiliza menos pesticidas e fertilizantes, mas ainda é geneticamente modificado, e do algodão orgânico, que retorna às práticas antigas do cultivo. Isso significa utilizar pesticidas e fertilizantes caseiros e fazer a colheita manualmente, o que permite o replantio das sementes, algo impossível na produção mecanizada. "A moda pode ser uma força do bem", afirmou o presidente C&A no Brasil Paulo Correa. "O tecido nos acompanha nos momentos críticos da nossa vida. No nascimento, o bebê é embrulhado, por exemplo". A tradicional loja de roupas, que completa 175 anos em 2016, 40 deles no Brasil, é a maior consumidora de algodão orgânico no mundo. Ela está junto de outras redes, como a sueca H&M, para incentivar o mundo da moda a usarem fibras mais sustentáveis. No mundo, hoje, são plantadas 26 milhões de toneladas de algodão, mas o cultivo orgânico representa 120 mil toneladas. O custo do plantio sustentável pode ser até três vezes mais caro que o utilizado em larga escala. "Até 2020, a meta da C&A é ter 100% de algodão orgânico ou sustentável em nossas lojas", disse o diretor global de Sustentabilidade da marca, Jeffrey Hogue, que veio ao Brasil para o lançamento. Mesmo com uma coleção mais "verde", os custos não são passados para o consumidor. "Quando começamos esse movimento dez anos atrás, nosso mantra era que, se queremos que a moda seja mais sustentável, não podemos transferir essa despesa para o cliente", explicou Hogue. O documentário estreia no Brasil na quarta-feira (25), às 17h15, no canal pago National Geographic. | empreendedorsocial |
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] | A Associação Viva e Deixe Viver apresenta a Caravana de Contação de Histórias no sábado (14), no Ipiranga, zona sul de São Paulo. O evento é gratuito. Com a oficina "As histórias que saem dos livros", a caravana vai "desenterrar os baús da memória, encontrar pérolas num mar de histórias. Passear onde, em poucas páginas, cabe o mundo todo" para realmente viver aquilo que se lê. O prêmio Empreendedor Social está com as inscrições abertas até 15 de maio; participe Quem ministra é Fabio Lisboa, autor contador de histórias e incentivador da leitura, pós-graduado em A Arte de contar Histórias: abordagens poética, performática e literária. A associação, membro da Rede Folha de Empreendedores Socioambientais, realiza regularmente eventos lúdicos e criativos buscando promover seu trabalho e aproximar o público da arte de contar histórias e brincar. Caravana de Contação de Histórias - As histórias que saem dos livros - Casa Need - rua Costa Aguiar, 1.302, Ipiranga, São Paulo, SP. Sab. (14): das 10h às 12h. GRÁTIS | empreendedorsocial |
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] | A ONG Afesu (Associação Feminina de Estudos Sociais e Universitários) Veleiros, que atende comunidades da Vila Missionária, na zona sul de São Paulo, arrecadou o valor recorde de R$ 403,8 mil, em evento beneficente organizado por mulheres influentes. Isabella Fiorentino, Carol Castelo Branco e Maria Beltrão são algumas dessas personalidades de destaque que realizaram o jantar Essência Bela. Mais de 350 pessoas estiveram no Shopping JK Iguatemi na segunda-feira (2) e colaboraram com a instituição. O prêmio Empreendedor Social está com as inscrições abertas até 15 de maio; participe A Afesu Veleiros oferece, desde 2001, cursos gratuitos de complementação escolar e qualificação profissional para crianças, mulheres e senhoras das comunidades da Vila Missionária e distritos vizinhos. O sucesso do evento foi atribuído ao apoio de colaboradores que doaram parte da estrutura da festa e contribuíram com artigos de luxo leiloados e sorteados durante o jantar, como o brinco de brilhantes da designer Isabel Esteves e a fotografia da série Observador, de Fabrizio Fasano. Entre os convidados estavam Mariana Medeiros, Cris Tamer, Suzana Gullo Mion e Livia Leão, que são integrantes do grupo Essência Bela, formado por mulheres influentes que se uniram para promover ações beneficentes. Também estiveram presentes as modelos Luiza Brunet e Solange Wilvert. | empreendedorsocial |
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] | A primeira edição dos Diálogos Transformadores deste ano reúne, no próximo dia 18, em São Paulo, especialistas e empreendedores sociais para discutirem "Boas Práticas no Combate ao Desmatamento no Brasil". Na primeira etapa do evento multimídia, uma parceria da Folha com a Ashoka, Sergio Leitão, do Instituto Escolhas e ex-Greenpeace; Suzana Pádua, do Ipê (Instituto de Pesquisas Ecológicas); e Elizabeth de Carvalhaes, da Ibá (Indústria Brasileira de Árvores) participam de entrevista, ao vivo, na TV Folha. Em seguida, o trio dá sequência ao debate com a participação de Rodrigo Castro, da Associação Caatinga; Ana Cristina Barros, ex-secretária de Biodiversidade e Florestas do Ministério do Meio Ambiente; e Aline Tristão, da FSC Brasil. "O país precisa de pessoas como os convidados desta edição, que colocam a mão na massa e inspiram milhares a fazerem o mesmo", diz Juliana Carvalho, diretora corporativa da Unilever. O prêmio Empreendedor Social está com as inscrições abertas até 15 de maio; participe Este é um dos dois encontros da série Diálogos Transformadores que a marca apresentará em 2016. Os debates são matéria-prima de documentários que resumem os caminhos apontados a cada edição. O primeiro é "Reciclagem", resultado do evento realizado em novembro de 2015, já disponível em canal exclusivo da TV Folha. Para Sérgio Dávila, editor-executivo da Folha, "trata-se de uma iniciativa que leva a excelência editorial do jornal para uma série de conteúdos multimídia sobre importantes temas da agenda socioambiental por meio de diálogos que começam na TV Folha, continuam no nosso auditório e chegam até a escola". Claudia Duran, diretora do escritório da Ashoka no Brasil, destaca que "são raros os momentos em que atores de diferentes lados de um mesmo tema têm a oportunidade de se reunir para uma conversa aberta sobre questões-chave de sua área de atuação". No encerramento da rodada sobre desmatamento, serão apresentados, para uma plateia de 80 convidados, os casos inspiradores de Ricardo Cardim, da Amigos das Árvores de São Paulo, e Jerônimo Villas-Bôas, do Kambôas Socioambiental. | empreendedorsocial |
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] | Apelidos e rótulos sempre fizeram parte da identidade de turmas ou grupos. De igual forma, situações constrangedoras envolvendo os "apelidados" ou "rotulados" não raras vezes deram origem a traumas, mágoas, sofrimento psicológico e até físico. Como vítimas, algozes ou meros espectadores, sabemos que a prática de bullying não é novidade dos nossos tempos de intolerância. Novidade, sim, é que desde fevereiro deste ano encontra-se em vigor a lei 13.185, que trata do combate à intimidação sistemática. O prêmio Empreendedor Social está com as inscrições abertas até 15 de maio; participe A legislação impõe a instituições de ensino, públicas e privadas, clubes e outras agremiações recreativas o dever de adotar programas de combate à prática. Segundo a lei, considera-se intimidação sistemática todo ato de violência física ou psicológica, intencional e repetitivo, que ocorre sem motivação evidente, praticado por indivíduo ou grupo, contra uma ou mais pessoas, com o objetivo de intimidá-la ou agredi-la, causando dor e angústia à vítima, em uma relação de desequilíbrio de poder entre as partes envolvidas. Insultos pessoais, comentários sistemáticos, apelidos pejorativos, ameaças, expressões preconceituosas e isolamento social consciente e premeditado com o intuito de intimidação, humilhação ou discriminação são consideradas formas de bullying. Além disso, a lei reconheceu a prática do chamado "cyberbullying", quando são utilizadas as redes sociais ou a internet para depreciar, incitar a violência, adulterar fotos e dados pessoais com o intuito de criar meios de constrangimento psicossocial. Críticas não faltam à nova legislação. Para alguns, a lei colocou as escolas em situação de fragilidade, pois verificada a conduta descrita, é possível que pais busquem imputar às instituições a responsabilidade pelas ofensas ocorridas. Há, no entanto, quem diga que a lei contribuiu para um necessário processo de mudança cultural, que não seria possível sem envolver espaços e ambientes onde as práticas de intimidação muitas vezes acontecem. Na prática, observa-se que o maior objetivo da lei é estimular, promover e desenvolver medidas de conscientização, prevenção e combate à prática do bullying e não a punição dos agressores, que já encontra respaldo em outros instrumentos legais. Tanto é que a lei expressamente privilegia mecanismos e instrumentos alternativos que promovam a efetiva responsabilização e a mudança de comportamento hostil. Esse também é o entendimento do professor Carlos Walter Dorlass, diretor geral do Colégio I. L. Peretz, que hoje já tem implantando um programa de combate a esta prática. O diretor ressalta que "o foco da lei sancionada não é a punição. A função da escola é pedagógica e não punitiva. O ECA (Estatuto da Criança e do Adolescente) prevê punições ou responsabilizações quando há violações de direitos, quer seja praticado por pessoas adultas ou entre os próprios adolescentes". Para que os programas de combate sejam aplicados de modo eficaz, a lei prevê em seu artigo 4º, inciso 2º, a capacitação de docentes e equipes pedagógicas para a implementações das ações. Entre elas, discussões, prevenções, orientações e soluções de problemas, além de outras medidas tais como campanhas de educação, conscientização e informação, orientação de pais, familiares e responsáveis diante da identificação de vítimas e agressores. No âmbito de entes federados, a lei também prevê, em seu artigo 7º, a possibilidade de estabelecimento de parcerias para a correta implementação e execução dos programas. Como em tempos de intolerância o respeito às diferenças é cada vez mais um desafio, é necessária uma postura mais clara sobre a não aceitação de manifestações de ódio e desrespeito. Nesse sentido, cabe às famílias, à sociedade e também às escolas o papel de educar para a cidadania, de desenvolver a capacidade empática, a inclusão e a diversidade, como parte do respeito a terceiros, nos marcos de uma cultura de paz e tolerância mútua, como bem destaca a nova lei. STELLA REICHER, é advogada, mestre em direitos humanos pela USP e sócia do Szazi Bechara e Storto Advogados, parceiro do Prêmio Empreendedor Social MAYARA DORLASS, é advogada, especialista em direito civil e empresarial pela Faculdade de Direito Damásio de Jesus | empreendedorsocial |
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] | Dilma Silva Rodrigues, 31, nasceu e cresceu no Jardim da Conquista, na zona leste de São Paulo. Aos 16 anos, começou a usar drogas. Chegou a ser presa e foi dona de três 'biqueiras', como são chamados os locais onde se realiza o tráfico. Foi nessa realidade que conheceu seu atual marido, que ainda é usuário. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Dilma conseguiu ficar limpa há pouco mais de quatro anos. "Foi uma força que ganhei depois que tive meu filho", conta. "A força foi maior também pelas minhas vendas, que me ajudaram." Para criar os dois filhos, trabalhou como auxiliar de limpeza, mas o dinheiro era pouco. Foi quando virou revendedora da Natura e viu a vida melhorar. Hoje tem carro, casa própria e terreno na praia, trabalhando dois sábados por mês na venda de cosméticos. Ela é um exemplo do mais de 1 milhão de consultoras da empresa de produtos de beleza que conseguiram uma melhora na qualidade de vida após virarem revendedoras, segundo aponta a pesquisa de IDH realizada entre a força de trabalho que gira em torno da própria Natura. O levantamento mostra que, assim como Dilma, o maior progresso apontado pelas consultoras é com relação às experiências positivas após iniciarem o trabalho de venda porta a porta. Leia seu depoimento à Folha * Nasci em São Mateus, zona leste de São Paulo. Não foi nem no hospital, era em casa ainda. Fui para escola, mas ia para bagunçar. Todas as mães falavam: 'Não quero a minha filha andando com você'. Eu era a pior menina que tinha no Jardim da Conquista. Comecei a usar drogas com 16 anos. No início foi o cigarro, daí fui para maconha, para 'farinha' [cocaína] e depois para as pedras [de crack]. Fiquei muitos anos só na pedra. Chegou um tempo que usava só cachimbo. Aí, já não parava mais. Fui morar na rua, não queria saber de mais nada. Bebia cachaça '51' pura. Ficava três dias sem dormir, só usando droga. Era uma drogada, uma usuária de crack. Vivia sempre com uma cachaça debaixo do braço. Tomava conta de três 'biqueiras' [lugar onde se vende drogas]. Já puxei cadeia [cumprir pena], Febem [atual Fundação Casa]. Um dia eu falei para Deus: 'Se me der um filho e uma condição boa, nunca mais vou colocar droga na minha boca'. Conheci um rapaz que também era usuário de crack e hoje é meu marido. Ele foi preso, ficou um bom tempo na cadeia. Depois que ele foi preso, descobri que estava grávida. Pensei: 'E agora, o que eu vou fazer com a minha vida?' Arrumei um serviço como auxiliar de limpeza, mas não dava. Era R$ 500 por mês. Eu não tinha nada. Não tinha casa, morei de favor na casa dos outros. Então comecei a trabalhar com a Natura. Passava de porta em porta, nas lojas, vendia R$ 1.500 por mês. Chegou um tempo em que comecei a trabalhar só com as prontas-entregas. Foi uma força que ganhei depois que tive meu filho. A força foi maior também pelas minhas vendas, que me ajudaram. Preciso distrair a minha cabeça. Meu marido ainda é usuário de drogas. Tem dia que perco a paciência, mando ele embora. É muito difícil para mim porque ele usa muito. Eu queria colocar ele numa clínica. É muito peso. Ele ainda está desempregado. Então tudo dentro de casa sou eu. Mas não posso correr atrás de tudo, estou com dois filhos pequenos. Estou também há mais de quatro anos limpa, nem cigarro eu fumo. Minha noia é a venda. Às vezes, quando dá vontade de usar, corro para a internet, começo a fazer um monte de pedido. Depois fico preocupada: 'Que que eu fiz?' Mas eu faço pedido sem dó. E só trabalho de 15 em 15 dias, no sábado. Durante a semana, limpo a casa, levo meus filhos para a creche, cuido da minha saúde. Tem dia que eu vendo R$ 4.000, R$ 5.000 de uma vez só. Os kits de Dia das Mães chegaram e foram todos embora. Não tenho mais nada. É uma loucura. Saio sábado de manhã e volto só à noite. Sou a melhor vendedora que tem aqui. Ninguém tem coragem de fazer o que eu faço, sair com bolsa, com carrinho na rua. Entro no mercado, no açougue, nas farmácias, na loja de roupa, de sapato. Já tenho minha clientela fiel. Na minha lista, tenho 300 clientes e parei com a revenda de outras empresas. Nem preciso ir atrás, eles vêm até a mim. Todo mundo só compra comigo, parece que eu tenho doce. Não faço barraco, não xingo. Hoje, tenho uma boa condição porque todo dia tenho dinheiro. Empresto para o povo. Muita gente aqui fala: 'Nossa, como você mudou. Uma mulher guerreira, trabalhadora'. Não dependo de ninguém para nada. Agradeço muito porque eu fui muito julgada. Me humilharam. Agora, todo mundo entra na minha casa e fala como é bonitinha. Meus móveis são novos. Tenho casa, carro, terreno na praia, moto e muito mais. Já suei muito e vou suar muito ainda. Lembro que sofri muito na rua. Por causa disso não volto para trás. Por que eu vou entrar numa pedra? Para me derrubar? Se eu usar, todo esse sonho vai por água abaixo. Por isso eu sempre luto. Falo para todo mundo: 'Este ano eu quero ficar rica'. | empreendedorsocial |
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] | Para ajudar a "por comida na mesa de casa", Diego Silva dos Santos, 27, começou a trabalhar aos 14 anos em uma oficina mecânica após o divórcio dos pais, dividindo horário com as aulas em uma escola pública paulistana. Foi adiando o sonho de cursar gastronomia, pois não tinha como pagar a faculdade, cuja mensalidade era o dobro de seu salário. Tudo mudou ao conhecer a Gastromotiva, negócio social fundado por David Hertz, ganhador do Prêmio Empreendedor Social de Futuro, em 2009, que capacita jovens de baixa renda em curso profissionalizante em gastronomia para ingresso no mercado de trabalho. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Tinha início a sua corrida para se tornar um chef de cozinha. Passou por alguns restaurantes. Fez faculdade e alcançou o que julgava impossível: estuda ciências gastronômicas na Itália. "Quero voltar ao Brasil, ensinar tudo que estou aprendendo e montar meu próprio projeto de gastronomia social", afirma. Leia a seguir o depoimento de Diego à Folha, direto da Itália. * Hoje posso dizer que sou chef de cozinha. Desde os 8 anos gostava de brincar de cozinhar. Aos 10, meus pais se divorciaram e a situação em casa apertou muito para mim, minha irmã e minha mãe. Com 14 anos comecei a trabalhar em uma oficina mecânica para ajudar a colocar comida na mesa. Estudava até as 12h, depois trabalha das 13h às 18h. Minha mãe, que era dona de casa, teve que trabalhar fora. Ela conseguiu dois empregos para fazer faxina, cada um por um salário mínimo. Na época, a pensão alimentícia para os três filhos era de R$ 107 e o salário mínimo R$ 270. Aos 16, virei empacotador em um mercado. Depois, fui promovido para o setor de padaria, onde começou a minha paixão pela gastronomia. Eu ficava no balcão, fazia pão, ajudava a fazer doce e frango assado. Com o tempo, pedi promoção de cargo e me falaram que não seria possível porque não tinha nível superior. Fiquei meio traumatizado e comecei a procurar cursos para estudar. Terminei o ensino médio e parei de estudar. Com quase 20 anos fui trabalhar informalmente como auxiliar em um escritório. Sempre quis estudar gastronomia, mas não tinha condições de pagar um curso. Na época, ganhava R$ 800 e com as horas extras chegava a R$ 1.200. A mensalidade da faculdade de gastronomia era de R$ 1.700. Procurando na internet por um curso acessível, conheci a Gastromotiva, em 2009. Vi que as inscrições estavam abertas e me inscrevi. Fiz duas entrevistas para entrar. O curso era inteiramente gratuito, de cinco meses, dois meses e meio de teoria e o restante de pratica. Só teria que custear o transporte. Eu tive que escolher entre trabalhar e fazer o curso, que era à tarde. Escolhi o curso. Conversei com a minha mãe, disse que teria que parar de trabalhar para estudar e pedi para ela segurar as contas de casa por cinco meses. Ela já tinha um emprego melhor, sempre trabalhou com limpeza, mas era fixa em uma casa e trabalhava mais três vezes por semana como diarista. Dos 15 aos 20 anos eu ajudei em casa, praticamente pagava todas as contas. Dois meses depois de terminar o curso, eu já estava trabalhando em um restaurante de comida árabe como auxiliar de cozinha e ganhava R$ 790. Naquele mesmo ano, consegui duas bolsas de estudos pelo Prouni. Fiz o Enem de novo e peguei bolsa pelo programa em um curso de gestão de eventos. Trabalhei todo o período da faculdade. Levantava às 6h, trabalhava até as 17h, depois ficava na faculdade até as 23h. Como estava quase terminando a faculdade, fui convidado para dar aula na Gastromotiva, em 2011. Dei aula de ecogastronomia, que é o aproveitamento integral dos alimentos. Esse curso abriu muitas portas para mim. Era muito fácil arrumar emprego. Quando consegui a oportunidade de dar aula, passei a ter mais contato com o David, fazer eventos com ele, que sempre me deu muitas dicas profissionais. CHEF DE COZINHA Troquei três vezes de emprego como auxiliar de cozinha. Depois comecei a trabalhar como confeiteiro, sempre com indicação da Gastromotiva. Por fim, virei chef e sócio em um restaurante vegetariano. A coordenadora da Gastromotiva me perguntou se eu estudaria gastronomia na Itália se tivesse oportunidade. É claro, disse. Depois de um ano ela surgiu, mas precisava falar inglês e eu não falava nada. Comecei a estudar inglês. Fui reprovado por duas vezes para essa bolsa na Itália. Nesse meio tempo, fiz um MBA em gastronomia. Depois de três anos de inglês, não falava quase nada ainda. Larguei tudo que estava fazendo e comecei a estudar 12 horas por dia para passar na prova e conseguir a bolsa. Passei com bolsa de estudos, que inclui a residência na Itália, transporte, alimentação, as viagens didáticas e o material. Estou completando quase dois anos aqui em Bra, uma cidade pequena na região do Piemonte. Faço graduação em ciências gastronômicas. O curso é em inglês e em italiano, línguas que me aperfeiçoei e aprendi aqui. Faço cinco viagens por ano para aprender pratos de outras regiões da Itália e do mundo. Quero absorver todo esse conhecimento e depois voltar ao Brasil para dar aula na Gastromotiva e ter meu próprio projeto social de gastronomia. Esses trabalhos sociais são cruciais. Nunca pensei que pudesse morar na Itália e viajar por outros países estudando. Vejo muitas pessoas em situação igual a que eu tinha antes, sem perspectiva de futuro. Às vezes, o emprego é difícil, o salário no Brasil é muito baixo. Como dar perspectiva para quem está passando dificuldade? O trabalho da Gastromotiva é mostrar para as pessoas que elas têm um caminho e podem ser bem sucedidas. | empreendedorsocial |
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] | Pioneira na disseminação e fomento de negócios de impacto social, a Artemisia integra em 2016 o time de parceiros institucionais dos Prêmios Empreendedor Social e Folha Empreendedor Social de Futuro. A organização oferecerá aos finalistas bolsas integrais do Curso On-line de Negócios Sociais e mentorias da equipe da Aceleradora. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Segundo Maure Pessanha, diretora-executiva da organização, a parceria ocorreu porque ela acredita na força da iniciativa. "O prêmio dá destaque aos negócios inovadores que já estão fazendo a diferença na vida de muitos brasileiros da baixa renda, além de apoiar os novos empreendedores que estão iniciando, trazendo visibilidade e auxiliando no crescimento;" Os empreendedores do Hand Talk, Programa Vivenda e Geekie, vencedores de edições passadas, passaram pelo processo de aceleração da organização e hoje integram a Rede Folha de Empreendedores Socioambientais, um grupo de líderes brasileiros inovadores. Empreendedores do Geekie, Eduardo Bontempo e Claudio Sassaki partiram da premissa de que duas pessoas não aprendem da mesma forma para criar a tecnologia usada para entender as dificuldades do aluno e permitir que o processo de aprendizado seja individual. Já os alagoanos Ronaldo Tenório, Thadeu Luz e Carlos Wanderlan criaram a plataforma Hand Talk –um software que traduz o português oral e escrito para a Libras (Língua Brasileira de Sinais). Vencedor do Prêmio Folha Empreendedor Social de Futuro em 2015, Fernando Assad fundou o Vivenda, negócio de impacto social destinado a tornar reformas estruturais acessíveis para a baixa renda. "Ficamos felizes em ver empreendedores da nossa rede de acelerados, sendo reconhecidos e premiados. Isso mostra o trabalho alinhado da nossa equipe de Busca & Seleção em encontrar os melhores negócios, com empreendedores altamente qualificados", acrescenta a diretora-executiva. | empreendedorsocial |
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] | A multinacional de tecnologia Baidu, conhecida como "Google chinês" por comandar o segundo maior serviço de buscas na web do mundo, lançou a primeira edição do programa "Baidu Acelera" no Brasil. Criado para apoiar o crescimento de start ups brasileiras gestadas em universidades locais, o programa oferecerá a dois projetos R$ 100 mil em publicidade dentro de sua rede de aplicativos móveis, que soma 27 milhões de usuários ativos no país. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe O valor permitirá que cada projeto apresente seu aplicativo ao menos 12,5 milhões de vezes a usuários brasileiros. Em troca, os escolhidos devem concordar em ceder até 5% de participação em suas start ups ao Baidu Brasil. Além disso, as start ups vencedoras poderão usar a estrutura de escritório do Baidu (rede, telefonia e salas de reunião), mentoring com especialistas em inovação e acesso às conexões do Baidu no Brasil e no mundo. Alunos de quaisquer campi e cursos da Fiap, Fatec, Insper, Unicamp e USP podem submeter seus projetos via formulário online até quinta-feira (28). Os projetos para smartphones devem ser desenvolvidos por ao menos um aluno destas universidades. A solução apresentada pelos estudantes precisa rodar em dispositivos com sistema operacional Android. Dez finalistas serão convidados a apresentar, ao vivo, suas start ups para diretores do Baidu, representantes de fundos de investimento e executivos de empresas filiadas à Associação Brasileira de O2O em 18 de maio. Inscrições e informações, no site do Baidu Acelera ou por e-mail. | empreendedorsocial |
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] | A dez dias do prazo para entregar a declaração do Imposto de Renda, os contribuintes ainda podem fazer um gesto social ao mesmo tempo em que cumprem a obrigação. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe De todo o imposto devido, 3% podem ser destinados aos Fundos de Direitos da Criança e do Adolescente, administrados por conselhos municipais, estaduais ou federais, se a declaração for feita pelo modelo completo (veja passo a passo abaixo). "É uma possibilidade de participação social desconhecida e importante", afirma a coordenadora de Mobilização Social da Fundação Itaú Social, Cláudia Sintoni. O destino do dinheiro é definido pelos conselhos, que possuem representantes governamentais e da sociedade civil. Após um diagnóstico local, eles desenvolvem um plano de ação para aplicar os recursos. Na hora da declaração, o contribuinte opta para qual município ou Estado deseja destinar o repasse, podendo acompanhar diretamente com o conselho a aplicação do dinheiro. VALOR PODE SER MAIOR A possibilidade de destinar parte do imposto devido no ato da declaração é recente, mas o ECA (Estatuto da Criança e do Adolescente) prevê o repasse de até 6% desde sua criação, há 25 anos. Para receber esse valor, é preciso que a doação tenha sido feita em 2015. Como o contribuinte nem sempre sabe quanto pagará de imposto, o Itaú fornece um simulador em seu site. A partir dele, é possível saber até quanto será restituído. O banco realiza esse tipo de doação desde 2002 e, somente no ano passado, conseguiu mobilizar 4.000 colaboradores para doarem R$ 870 mil. Se quiser realizar uma doação este ano, confira a lista de organizações sociais da Rede Folha de Empreendedores Socioambientais. Como declarar | empreendedorsocial |
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] | Quem já passou por quimioterapia e outros tratamentos contra o câncer –ou já viu uma pessoa próxima passar, sabe que a soma de imunidade baixa e efeitos colaterais do medicamento podem afetar muito a saúde. Uma forma de ter mais qualidade de vida enquanto está em fase de terapia é cuidar da alimentação. Para ajudar esses pacientes, a Abrale (Associação Brasileira de Linfoma e Leucemia) reuniu uma lista de dez alimentos que podem ajudar. A organização foi fundada por Merula Steagall, vencedora do Prêmio Empreendedor Social 2013 e membro da Rede Folha de Empreendedores Socioambientais. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe E se engana quem pensa que são apenas alimentos "naturebas". A lista inclui algumas guloseimas, como sorvete e bala. Confira: | empreendedorsocial |
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] | No seminário "A dimensão econômica da sustentabilidade na agropecuária brasileira", realizado na Esalq (Escola Superior de Agricultura Luiz de Queiroz da USP) recentemente, foi lançada uma publicação com três estudos que revelaram novidades sobre a dimensão econômica da sustentabilidade na agropecuária brasileira. Os estudos são resultado de mais de um ano de uma colaboração multidisciplinar e institucional entre o Imaflora, o Cepea-Esalq, o Rabobank e o Sebrae. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe As pesquisas tinham como principal propósito avaliar se a implementação da sustentabilidade ou a adoção de boas práticas de gestão e desempenho socioambiental resultam em um diferencial ou uma vantagem competitiva para o fortalecimento do negócio do produtor rural. Para tanto, os pesquisadores avaliaram grandes bancos de dados com informações a respeito do desempenho socioambiental e econômico de um grande número de produtores afetados pela política socioambiental do Rabobank, pelo programa de assistência técnica do Educampo do Sebrae-MG ou por um sistema de certificação socioambiental. A principal conclusão foi que produtores que adotam programas de sustentabilidade e gestão têm melhor saúde financeira, melhor resultado econômico e são mais competitivos. Além disso, a gestão e a sustentabilidade podem também ser alcançadas por pequenos e médios produtores organizados em processos coletivos. Por fim, ficou claro que o crédito, instrumentos de mercado como a certificação e a assistência técnica podem influenciar a adoção e apoiar a implementação de boas práticas, gestão e sustentabilidade na agropecuária. Contudo, as pesquisas identificaram uma lacuna de políticas públicas que apoiem a melhoria da gestão e a implementação da sustentabilidade para o produtor rural. A fragilidade da assistência técnica e extensão rural é uma grande barreira. Aos poucos, parâmetros de sustentabilidade tem permeado algumas politicas, inclusive o crédito, mas ainda de maneira marginal. As métricas de produção e produtividade que costumam medir o sucesso do setor tornam invisíveis os desafios e as complexidades para uma produção sustentável. Estas conclusões foram debatidas no seminário por uma mesa redonda formada pelos ex-ministros da agricultura Roberto Rodrigues e Luís Carlos Guedes Pinto, Vitor Osaki (Diretor do Mapa), Nelson Ananias Filho (CNA), Carlos Vian (professor da Esalq) e Annelise Vendramini (GV Ces). Eles foram provocados a refletir sobre como os exemplos de sucesso do Rabobank, do Educampo e da certificação podem contribuir para o aprimoramento das políticas públicas visando o fortalecimento da sustentabilidade da agropecuária brasileira. O debate alertou que é necessário considerar que os produtores que participam desses programas inovadores já são diferenciados por natureza. Além disso, a agropecuária brasileira é extremamente diversa, desigual e concentrada em um pequeno número de produtores tecnificados que respondem pela maior parte da produção e da riqueza gerada no campo. A maior parte dos produtores brasileiros está à margem da influência ou da participação em qualquer política pública, seja de crédito ou assistência técnica. Assim, além de transformar este pequeno grupo tecnificado para um padrão mais sustentável, existe um enorme desafio de incluir a grande massa de agricultores brasileiros num processo de educação, gestão e dos primeiros passos visando uma melhor qualificação para uma futura adesão à sustentabilidade. Ficou claro que a formulação e a implementação de políticas que influenciam o setor agropecuário é segmentada, envolve diversos ministérios e que é necessária uma articulação de todo o governo para o sucesso de qualquer iniciativa. Destacou-se que os mecanismos de política pública de comando e controle são relevantes para evitar situações predatórias e degradantes, mas uma mentalidade e prática de incentivos é fundamental para entrar na espiral de melhoria contínua e mudanças rumo a um patamar diferenciado. O código florestal e o pagamento por serviços ambientais foram citados como leis que deveriam ter incentivos concretos. Foi recordado que isto já ocorreu em nossa história, como no caso dos índices de produtividade e da cédula C (com desconto no imposto de renda), que incentivaram os produtores a aderir à tecnologia e foram muito importantes para um salto na produtividade brasileira. Além disso, o crédito deve ser articulado com outros instrumentos que considerem o risco da produção e proteja o faturamento ou a renda do produtor rural. Estes mecanismos complementares, como o seguro, podem ser os melhores meios para a incorporação de parâmetros de sustentabilidade, ao invés de serem embutidos diretamente no próprio crédito. Especulou-se que esta nova articulação do crédito com outros instrumentos pode resultar em um impacto muito mais positivo para os produtores e para o interesse público, com o mesmo montante de recursos destinado atualmente. Foi proposto considerar a elaboração de instrumentos de política pública que coordenem a cadeia produtiva como um todo, como ocorre em alguns países. Atualmente a riqueza é apropriada em grande medida pelos elos antes e após a produção. É necessário diminuir o risco do produtor e distribuir com maior equidade a geração de riqueza de todo o setor. A necessidade do resgate da assistência técnica e da extensão rural para qualquer projeto de fortalecimento e melhoria da agropecuária brasileira foi enfatizada. Esta deve passar necessariamente por um fortalecimento e priorização do cooperativismo. Somente a união dos produtores pode se contrapor à concentração e ao enorme poder dos demais elos da cadeia sobre a organização e tomada de decisão do produtor rural. Enfim, os estudos e o seminário atingiram seus objetivos e deram subsídios para a formulação de uma agenda de aprimoramento das políticas públicas para o setor agropecuário, que deve ser desenvolvida futuramente. LUÍS FERNANDO GUEDES PINTO, engenheiro agrônomo e doutor em Agronomia, é gerente de certificação do Imaflora e integra a Rede Folha de Empreendedores Socioambientais | empreendedorsocial |
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] | Para Tereza Anastácia, 71, reformar o banheiro estava fora de seu orçamento. Ela e o marido são aposentados, vivem de um salário mínimo cada um e dividem a casa no Jardim Felicidade com o filho mais novo e um dos netos. "O banheiro estava uma causa, ruim demais", conta. Os filhos temiam uma queda por causa das condições do cômodo e insistiram que ela fosse conhecer o Vivenda, que fizera algumas reformas na vizinhança. O Programa Vivenda é o negócio social que realiza reformas de baixo custo em favelas da zona sul de São Paulo (SP), fundado por Fernando Assad, vencedor do Prêmio Empreendedor Social de Futuro 2015. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe No início do ano, Tereza reformou o banheiro de forma subsidiada e está pagando em dez parcelas de R$ 90. "Vira um luxo que não é luxo, que você tem que fazer." Leia seu depoimento à Folha. * Faz uns 40 anos que estou nessa casa. Moramos eu, meu marido, que é aposentado, mas trabalha também como ajudante de pedreiro, meu neto e meu filho. Também sou aposentada, faz uns 20 anos. Tinha pressão alta e aposentei por invalidez. Trabalhava em casa de família, cozinhava um monte de coisa de boa. A gente ganha salário mínimo. As contas vêm arrepiando, a de luz vem lá em cima. E remédio, você acha no posto? Acha. Para pressão [alta], mas aqueles que precisa mesmo, para os ossos, para dor, que é coisa de velho, não encontra. Aqui em casa, tem um quarto meu e do meu marido, a sala, a cozinha, o quarto dos meninos. O banheiro é um para a família inteira. Fazer dois fica difícil. O banheiro estava uma causa, ruim demais, as cerâmicas caindo. Tomava banho e não adiantava puxar a água, que ficava empoçada. O teto era tudo preto. Nunca tinha feito uma reforma. Uma vez, um pedreiro entrou lá e falou: 'Nossa, dona Tereza, o banheiro da senhora está uma judiação.' Minha filha disse que eu tinha que dar um jeito, que tem que prevenir antes de acontecer uma queda. Se a pessoa cai, para cicatrizar é mais difícil. Gente nova é uma coisa, com idade é outro problema. Meu filho falou que o Vivenda renovou o banheiro da Abigail [Pellegrini], uma senhora que mora aqui na frente. A mulher dele disse que o serviço ficou muito bom. Eles falaram para eu ir lá no Vivenda. Fui muito bem atendida, conversei com as meninas [arquitetas] e elas marcaram de vir aqui. Me explicaram o plano todo. Minha filha falou que era para eu mandar fazer. Ela é meu braço direito, me ajuda mesmo. Fui no fim do ano, queria para dezembro, mas tinha muito pedido na frente. No começo de janeiro, a Taís [Genovez, arquiteta] ligou: 'Já vão começar. Pode falar para o pessoal que amanhã vai ter quebradeira'. Durante a obra, eu usava o banheiro do meu outro neto, que mora aqui em cima. Ele falou que também vai fazer esse plano para arrumar o quarto dele. Está todo mundo precisando [de reforma], mas ninguém tem dinheiro. O custo de vida está muito caro. Se você reformar, não sobra dinheiro para comer. Vira um luxo que não é luxo, que você tem que fazer. Foram dez parcelas de R$ 90, bem razoável. Eu amei o serviço deles, trabalharam muito bem. Ficaram aqui oito dias e entregaram tudo bonitinho. Você não faz nada. É bom demais tomar banho no banheiro novo. Todo mundo que vem aqui quer dar uma olhada nas modificações. Acho que a melhor coisa na sua casa é um banheiro. Toda a vida, eu gostei na limpeza. Você não precisa de luxo, mas tem que ter higiene. Já deixei agendado com as meninas do Vivenda para ver se arrumam o quarto dos meninos. A parede mofa, não bate sol, cheira mal. Quando a gente estiver quase terminando de pagar o banheiro, já investe no quarto. | empreendedorsocial |
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] | Em celebração ao Dia Mundial do Sorriso, em 28 de abril, milhares de jovens de baixa renda de diferentes partes do mundo poderão participar da triagem odontológica para receber tratamento gratuito pelo programa Dentista do Bem, realizado pela Turma do Bem. A Oscip foi fundada por Fábio Bibancos, dentista vencedor do Prêmio Empreendedor Social 2006 e membro da Rede Folha de Empreendedores Socioambientais. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Esta será a quarta edição da Maior Triagem Odontológica do Mundo, resultado da parceria entre Oral-B e Turma do Bem, que ocorre simultaneamente em cerca 300 municípios do Brasil, países da América Latina e Portugal. Com a expectativa de triar mais de 60 mil jovens, o objetivo do evento é identificar adolescentes de baixa renda, com idade entre 11 e 17 anos, que necessitam de tratamento odontológico. ENTENDA O PROCESSO Para participar, o jovem deve ter entre 11 e 17 anos, estar acompanhado de um responsável e portar RG, comprovante de residência e de matrícula em escola pública. O processo é simples, rápido e não invasivo. O dentista faz um exame visual da condição bucal de cada jovem e preenche uma ficha com dados sobre a saúde bucal e a condição socioeconômica da família. Após a triagem, é elaborado um dossiê de cada paciente com a ficha de avaliação, uma cópia do comprovante de residência e a autorização dos pais ou responsáveis para que o tratamento seja realizado. A seleção é feita por meio da aplicação de um índice de prioridade, que beneficia jovens mais pobres, com problemas bucais mais graves, e também mais velhos, que estão mais próximos do primeiro emprego. Cada selecionado recebe uma carta com o nome e o endereço do dentista voluntário que será responsável pelo seu tratamento; para facilitar o acesso, a TdB encaminha o beneficiário para o consultório mais próximo da sua residência. Os dentistas voluntários atendem, em seus próprios consultórios, as crianças e os adolescentes selecionados até eles completarem 18 anos. Curativo, preventivo e educativo, o tratamento é totalmente gratuito e completo, incluindo, se necessário, radiografias, ortodontia, próteses e implantes, por exemplo. Confira as cidades onde o evento é aberto ao público. Para ver todas as cidades, acesse o site. São Paulo Rio de Janeiro Minas Gerais Goiás Paraíba Paraná Santa Catarina Demais municípios brasileiros | empreendedorsocial |
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] | O analista de sistemas Carlos Pereira, 37, trabalhava com informática até sua vida sofrer uma reviravolta. A alegria do nascimento da filha veio acompanhada de um desafio a mais: por causa de um erro médico durante o parto, Clara veio ao mundo com paralisia cerebral. A partir daí, o que poderia ser uma história triste virou superação. "Quando a pessoa enfrenta o luto, uma grande perda, ela percorre alguns passos. O primeiro é negação, depois raiva e termina com aceitação. Passamos por essas fases também", conta Pereira. Além da casa adaptada, o pai foi atrás de tudo que era possível para melhorar a qualidade de vida da filha. Chegou até a abrir uma clínica de reabilitação no Recife (PE), onde mora, mas quis ir alé para fazê-la se comunicar. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe "Foi quando criei o Livox", conta Pereira sobre o aplicativo para tablete criado por ele para ser "o melhor do mundo". O reconhecimento veio com prêmios do BID, da ONU e, mais recentemente, ganhou quase R$ 2 milhões do Desafio de Impacto Social do Google para pessoas com deficiência. Carlos sabia que seu aplicativo teria tamanho efeito, somando 15 mil usuários e 25 idiomas, desde que o criou, pois sua maior inspiração estava dentro de casa. "Essas pessoas com deficiência na fala são prisioneiras em seus próprios corpos. Às vezes, não conseguem andar, usar as mãos, mas entendem tudo que se passa ao seu redor." Como braço da empresa, há um ano o analista de sistema criou a Inclusion Without Borders, para poder distribuir licenças do aplicativo e tablets para pessoas que precisam, mas não têm como pagar pela tecnologia. Leia seu depoimento à Folha. * Trabalhava com informática para grandes empresas. No nascimento da Clara, ocorreu um erro médico durante o parto e faltou oxigenação, o que causou uma paralisia cerebral. Saber do diagnóstico, realmente, não foi fácil. Nem sabia o que era paralisia cerebral antes da minha filha nascer. Quando a pessoa enfrenta o luto, uma grande perda, ela percorre alguns passos. O primeiro é negação, depois raiva e termina com aceitação. Passamos por essas fases também. Ela não anda e não fala, embora tenha a inteligência de uma criança da idade dela, de oito anos. Depois do nascimento dela, a mudança foi radical. Mudou minha profissão, minhas prioridades. A gente saiu fazendo de tudo para tentar melhorar a qualidade dela. Adaptamos o banheiro, compramos um carro em que coubesse uma cadeira de rodas. Nosso cotidiano é totalmente adaptado para a realidade dela. Em 2011, investidores estrangeiros entraram em contato comigo e consegui trazer para o Recife uma clínica de reabilitação, com fonoaudiólogos. Um ano depois, vi que minha filha queria se comunicar. Falei que ia fazer alguma coisa em relação a isso. Foi quando eu criei o Livox. Quando estava desenvolvendo o aplicativo, falei que não ia fazer só mais um software de comunicação alternativa, mas sim o melhor do mundo. O que torna ele único são os algoritmos de inteligência que fazem o aplicativo se ajustar de acordo com a deficiência da pessoa. Não importa se é motora, cognitiva, visual, ele se adapta. Antes, a Clara se comunicava por gestos, figuras. Eu imprimia algumas coisas para ela apontar com a mão o que queria. Na sala de aula, ficava excluída. Simplesmente pelo fato de não se comunicar, as outras crianças também não tinham interesse em interagir com ela. Essas pessoas com deficiência na fala são prisioneiras em seus próprios corpos. Às vezes, não conseguem andar, usar as mãos, mas entendem tudo que se passa ao seu redor. É muito complicado. Vejo isso diariamente com minha filha. Infelizmente, a gente não conhece as necessidades das pessoas com deficiência. Tem muitos que olham para a Clara e se referem como 'a doida', acham que tem uma deficiência mental e até falam isso perto dela. Hoje em dia, não quer dizer que não fique mais triste com isso, mas tem que se andar para frente. O Brasil tem uma legislação de primeiro mundo para pessoas com deficiência, mas condições africanas. Fui conversar com a diretora de um colégio sobre a lei de inclusão, que já existia há muito tempo. Hoje em dia, não incluir pessoas com deficiência em escola é crime. A diretora falou que a lei era nova e expliquei que não, que já é antiga, o que diferencia agora é que, se a pessoa com deficiência não for incluída, isso é um crime. Ela disse que isso era uma palavra muito forte. Mas não sou eu que estou falando, está na lei. Foi quando ela me disse algo muito interessante: 'Vamos ver se essa lei vai pegar'. Respondi que lei não é gripe para pegar ou não. Lei se cumpre. Na minha opinião, o maior problema da realidade das pessoas com deficiência no Brasil, além da questão de preconceito por falta de educação, são essas leis que culturalmente não se respeita. MUDANÇAS O impacto do Livox, no caso da minha filha, foi gigantesco. Ela conseguiu se alfabetizar, interagir com os colegas na escola. Não tem mais aquele conceito de coitadinha. Ela brinca, conversa. A ferramenta ajudou as pessoas de fora a verem que minha filha tem potencial, que ali mora uma pessoa. Hoje em dia meus pais, que já são bem de idade, conversam com minha filha por meio do software, interagem com ela. As pessoas perguntam: 'Você sabia que ia ter esse impacto todo na vida dessas pessoas?' Digo que sim, porque desde o começo eu via o resultado na vida da minha filha. Depois do Livox, descobri muita coisa sobre ela. Uma vez, estava assistindo a um programa sobre dinossauros. Não achei que ela estava prestando atenção, mas ela assistiu e sabia tudo, que estavam extintos. Descobri as preferências de comida também. Soube que ela não gosta de mamão, mas gosta de hambúrguer. Ela escreveu uma história publicada em um livro, com textos de crianças de seis e sete anos. Era uma tarefa da escola e ela também tinha que escrever, mas como? Com o Livox, a Clara escreveu letra por letra a história "A Boneca". É curtinha, mas começa: 'Eu sou a boneca que sabe falar e escrever'. A Clara gosta muito de brincar, como toda criança. Comprei uma bola e um tipo de roupa que eu visto e amarro ela em mim. Cada passada que eu dou, ela dá também. É legal porque ela fica em pé. Domingo de manhã, fica louca, é a primeira coisa que quer fazer. Quero continuar fazendo minha parte com relação à tecnologia. Estou desenvolvendo uma nova, com a ajuda do Google. Isso vai fazer com que ela se comunique de 10 a 20 vezes mais rápido. O conceito de inclusão é fornecer condições iguais para pessoas diferentes. É isso que vou fazer. Dar oportunidade para ela viver uma vida mais significativa, para ela poder competir igual aos outros. Ela já falou que quer ser veterinária. | empreendedorsocial |
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] | A empresa júnior da Faculdade de Economia, Administração e Contabilidade da USP organiza o Empreender, com atividades teóricas e práticas para aproximar o público do universo empreendedor, na segunda (18) e terça-feira (19). Nesta edição, os participantes serão motivados a identificar e formar uma nova cultura do empreendedorismo a partir do conhecimento de novas vertentes. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Estão programados palestras e workshops interativos. Além disso, a atividade Mão na Massa foi pensada para a habilitação prática dos interessados. Entre os convidados estão Alexandre Serodio, CEO do Beleza na WEB, Renata Moraes, CEO da ImpulsoBeta e Rodrigo Dantas, CEO da Vindi. As inscrições são pelo site ou na FEA-USP durante os dias do evento. Empreender - FEA-USP - avenida professor Luciano Gualberto, 908, Cidade Universitária, São Paulo, SP. Seg. (18) e ter. (19): das 11h20 às 19h. Informações e inscrições, no site. | empreendedorsocial |
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] | É dentro no quintal de casa que residem as melhores oportunidades para realizar um ato gentil. Com essa premissa, A Corrente do Bem defende a prática de atos gentis e generosos simples. O movimento, pelo sexto ano, convida os brasileiros a celebrarem o Dia Mundial da Boa Ação, na quinta-feira (28). O objetivo é inspirar mais de 1 milhão de pessoas no país, marca atingida em 2015. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe A ideia central é mostrar que boas ações são simples, rápidas, divertidas e têm um enorme potencial de transformar a sociedade. Seu impacto gera um fator multiplicador de bem-estar social. No ano passado, por exemplo, muitos participantes do pagaram um café para a pessoa que estava atrás na fila da cafeteria ou o tíquete de metrô, doaram livros ou palavras de conforto, entre outras iniciativas. O importante da ação é pedir que a pessoa que recebe o ato passe o gesto adiante, assumindo o papel de um agente da gentileza. As empresas, instituições de ensino e organizações que participaram no ano passado estão definindo as novas ações e intensificando a parceria com ideias de pouco –ou nenhum– investimento. É uma maneira fácil de atingir o propósito de transformar a cultura das pessoas em relação ao altruísmo, solidariedade e irmandade e gera resultados. A CORRENTE DO BEM Há dez anos, surgiu na Austrália o movimento Pay it Forward Day, em alusão ao livro homônimo de Catherine Ryan Hyde e ao filme protagonizado por Kevin Spacey, com o título A Corrente do Bem no Brasil. A meta de 2016 é inspirar mais de 10 milhões de pessoas em 78 países. | empreendedorsocial |
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] | "Polícia aqui não é sinônimo de paz", resume Marinalva Florêncio dos Santos, 54, moradora do Complexo da Maré, o maior conjunto de favelas do Rio de Janeiro. Para entender como lidar com as forças policiais e até com o Exército, convocados pelo Estado para travar a "guerra contra o tráfico" na área, ela se matriculou no curso "Maré de Direitos", oferecido pela Redes da Maré, Oscip que desenvolve projetos em áreas como educação e segurança pública. A organização foi fundada por Eliana Sousa Silva, finalista do Prêmio Empreendedor Social 2015. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe "Aprendi que ser mulher era muito mais que ser dona de casa, ser submissa a marido, me fazer respeitar. Eu tenho direito a dizer não. O corpo é meu", diz Marinalva. Com a mesma altivez, ela defende a inviolabilidade do seu lar, passando a exigir mandados para que um policial entre em sua casa, por exemplo. Leia seu depoimento à Folha * Comecei a fazer em 2013, a convite de conhecidos, o curso Maré de Direitos, só para mulheres. Foi uma das coisas mais maravilhosas que me aconteceu. Aprendi que ser mulher era muito mais que ser dona de casa, ser submissa a marido, me fazer respeitar. Eu tenho direito a dizer não. O corpo é meu. Minha luta na Maré começa por mim porque não adianta querer lutar por outro se eu não tiver legal. No momento, essa luta é contra a ditadura dos governos. A gente está na democracia, mas eles não sabem disso. Tomaram a decisão dentro da favela –eu não gosto da palavra comunidade, é cheia de inverdades, então é favela– de tirar as crianças menores, do ensino fundamental I, e colocar em um lugar onde existem várias facções. Conversando com as diretoras, fizemos um abaixo-assinado para impedir que isso aconteça. Falei para o vereador: 'Favelado não é burro, não é idiota, não é ignorante. Eu me recuso a aceitar tirar meu neto daqui e colocar na boca do inferno, na Faixa de Gaza'. Eu sou direta. Acho que palavras bonitas são para político. Político chega na televisão e fala: 'Senhores, bom dia. Permita-me entrar em vossas casas' e começam com aqueles substantivos, adjetivos, que o povo não entende. Não estou lutando só por mim. É pelo direito a permanência das crianças na escola. É uma conquista. PACIFICAÇÃO Onde que a pacificação está dando certo? Polícia não é sinônimo de paz. Nunca foi e nunca vai ser. É a força maior do Estado. Na zona sul, eles chegam: 'Com licença, doutor' A última vez que eles bateram aqui, perguntaram assim: 'Quem mora aqui?' Eu respondi: 'Meus vizinhos'. Sou sarcástica quando quero ser. 'Eles trabalham?' Eu disse que sim. 'Aqui neste beco só mora trabalhador. Bandido, não aceito aqui não.' E aí perguntei para o policial: 'O senhor vai entrar? Se tiver um mandado de busca e apreensão, fique à vontade. Se não tiver, peço que o senhor, por favor, pegue esse mandado e traga para mim.' Porque o mandado geral para a favela não pode incluir minha casa. A minha casa não é a favela, a favela não mora na minha casa. Aprendi a agir dessa forma depois que comecei a fazer esse curso na Maré. Já passei sufoco aqui dentro. Eles subiram e começaram a espancar uns caras. Falei: 'Pera aí, amigo, Na minha casa não.' O policial só não me chamou de Bruna Lombardi. Do resto que você possa imaginar, ele me chamou. Coloquei um cartaz na porta de casa: 'Conhecemos nossos direitos'. Isso já assusta o policial. 'Pô, favelado conhece os direitos, caraca.' Na cartilha do curso está escrito: 'Não entre nessa casa sem respeitar a legalidade da ação. Em caso de desrespeito, ligue para a corregedoria da Polícia Militar'. Se você levar um tapa na cara de um policial, vai ficar por isso mesmo? Que policial foi punido severamente por invadir a casa do morador ilegalmente? Esse tipo de campanha é importante para que você saiba que tem seus direitos, que entrar em uma residência sem mandado judicial é ilegal. Mas isso não me tirou o medo porque não acredito na corregedoria. Será que se eu denunciar, vai acontecer alguma coisa? O MENOR DOS MALES O traficante aqui é o cara. O tráfico não te incomoda. Claro que tenho mais medo do policial. Para a polícia, favelado é lixo. Para político também. O policial ganha uma miséria e vem aqui enfrentar um poder de fogo maior do que o dele. Antigamente era traficante com metralhadora e polícia com revólver. Agora melhorou um pouquinho. Tem que pagar bem o policial, treinar bem, ensinar: Não pode ser assim: 'Quando você for abordar o pessoal no asfalto, é uma coisa, mas na favela, é outra.' Nem achar que o filhinho do bacana fumando maconha é doente, enquanto aqui o cara é viciado. A ocupação da Maré pelo Exército foi para o governo gastar bastante dinheiro e ter uma justificativa. 'Nós estamos gastando com a segurança pública.' O Exército veio por causa das Olimpíadas, da Copa. Não veio para proteger aqui. Coitados dos periquitos verdes. Foram tripudiados aqui. Não têm poder de fogo. O morador começa a jogar garrafa no Exército, eles não podem fazer nada, não podem atirar em você. Ninguém faz isso com a Polícia Militar, com a Federal. O sistema está todo errado. | empreendedorsocial |
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] | A APAE de Rio Negrinho (SC) e a organização Inclusion without Borders são as duas ONGs brasileiras premiadas pelo Desafio de Impacto Social Google | Deficiências e levarão US$ 700 mil dos US$ 20 milhões dados pela premiação a 30 entidades. Apesar de estar baseada nos EUA, a Inclusion without Borders foi fundada pelo brasileiro Carlos Pereira, que também criou o aplicativo para tablets Livox. Inspirada por sua filha, a tecnologia ajuda pessoas com deficiência na fala a se comunicarem. A organização ganhará US$ 550 mil, aproximadamente R$ 1,9 milhão, o que permitirá melhorar o Livox e outros dispositivos de comunicação desse tipo. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe Já a APAE de Rio Negrinho receberá US$ 150 mil, por volta de R$ 520 mil, para desenvolver um sistema de comunicação via SMS para apoiar famílias com crianças com deficiências de desenvolvimento, promovendo maior inclusão. O sistema será elaborado em parceria com a Tá.Na.Hora, empresa social que reúne experiência na área e possui parceria com a prefeitura de Palmeira dos Índios (AL) para um projeto de comunicação via SMS para prevenção e tratamento da dengue. O Desafio de Impacto Social Google | Deficiências foi lançado em 2015 para apoiar e financiar tecnologias que ofereçam oportunidade e independência para o um bilhão de pessoas com deficiência no mundo todo. | empreendedorsocial |
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] | Em 2016, o Prêmio Empreendedor Social simplificou o processo de inscrição. A novidade desta edição fica por conta da reformulação do questionário e do processo –mudanças que tornaram o ato de se inscrever mais simples e rápido. Há duas opções para conduzir a inscrição. O candidato pode preencher o questionário on-line e na sequência clicar no botão "Enviar", ao final. Outra opção é baixar o arquivo neste link, preencher o formulário no tempo que tiver disponível e fazer o upload do arquivo devidamente preenchido até 1º de maio. Ao final de cada um dos processos, o candidato receberá um e-mail de confirmação. O mesmo questionário serve para se inscrever nas duas categorias: Empreendedor Social (para iniciativas com mais de três anos) e Empreendedor Social de Futuro (para projetos iniciantes de líderes com menos de 35 anos). Os classificados para a fase seguinte respondem a um segundo questionário, este mais completo, bem como necessitam enviar toda a documentação; leia o regulamento. Confira (na arte abaixo) dicas e prazos para não perder nenhuma etapa do processo. Empreendedor Social em 8 passos | empreendedorsocial |
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] | A remuneração de dirigentes das entidades sem fins lucrativos foi, por décadas, um tabu. Não é mais, graças às modificações legislativas que começaram em 1999, com a lei 9.790, das Osicps, e foram ampliadas em 2013, 2014 e 2015, com as leis 12.868; 13.151 e 13.204, respectivamente. Todas essas leis dispuseram, com absoluta clareza, que é possível remunerar os dirigentes executivos de entidades sem fins lucrativos. E também que o valor dessa remuneração não pode ser exorbitante ou destoante do mercado. Mas deixaram na incerteza uma relevante questão: o valor máximo da remuneração. Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe A lei das Oscips permite que as detentoras desta qualificação remunerem dirigentes que atuem na gestão executiva ou prestem serviços específicos à entidade, pelo valor praticado pelo mercado, na sua região de atuação. A legislação foi complementada pela lei 10.637/02, que acrescentou duas novas condições para a regularidade da remuneração: estabelecimento de vínculo trabalhista entre entidade e dirigente e observância do teto remuneratório bruto do servidor público federal. Para as Oscips, portanto, a remuneração dos dirigentes deve refletir o valor do mercado, mas se o mercado estiver muito "generoso", a remuneração será balizada por um segundo critério, o teto do Executivo Federal. Somente em 2013 a legislação ampliou o universo das organizações autorizadas a remunerar dirigentes. A lei 12.868 permitiu que as entidades imunes (educação e assistência social) e as detentoras do Cebas (entidade beneficente de assistência social) remunerem dirigentes estatutários. O valor bruto correspondente, no entanto, deve ser inferior a 70% do limite da remuneração de servidores do Executivo federal. E o total pago para o conjunto de dirigentes seja inferior a cinco vezes o valor do limite individual. Até então, era certo que a remuneração dos dirigentes das Oscips esbarraria em um teto (100% da remuneração máxima do Executivo federal) e das entidades de educação, assistência social e/ou detentoras do Cebas, em outro (70% da remuneração máxima do Executivo federal). Mas em julho de 2015 a lei 13.151 trouxe novas alterações ao quase pacificado tema, estabelecendo que a remuneração a ser paga aos dirigentes executivos das entidades Cebas e das albergadas pela lei 9.532 observe, como limite máximo, o valor praticado pelo mercado na região de sua área de atuação. O valor deve ser fixado pelo órgão de deliberação superior da entidade, registrado em ata, com comunicação ao Ministério Público, no caso das fundações. Só que o fez sem revogar expressamente os artigos das duas leis anteriores que estabelecem um teto distinto, de 70% da remuneração máxima do servidor federal. Portanto, com a superposição das regras e limites instituídos pelas leis 12.868 e 13.151, as entidades Cebas e as demais ficaram em dúvida sobre qual limite máximo remuneratório obedecer. O da lei 12.868, que fala em 70% do teto federal, ou o da lei 13.151, que expressamente adota como "limite máximo" os valores praticados pelo mercado na região correspondente a sua área de atuação. A lei 13.204, de dezembro de 2015, não trouxe solução ao impasse. Ampliou o leque de entidades autorizadas a remunerar seus dirigentes executivos para todas as associações, fundações ou organizações da sociedade civil sem fins lucrativos que se dediquem a uma das atividades descritas no art. 3º da lei 9.790 e não participem em campanhas político-partidárias ou eleitorais. Manteve, no entanto, o mesmo texto da lei 13.151, quanto ao teto remuneratório: "Respeitados como limites máximos valores praticados pelo mercado na região correspondente à sua área de atuação". Com a barafunda de leis, resta saber: qual o teto que as entidades que desejam remunerar seus dirigentes devem respeitar? 100% da remuneração máxima do servidor federal? 70% da remuneração máxima do servidor federal? Ou o valor máximo praticado pelo mercado? As detentoras do Cebas e as demais entidades regidas pela lei 9.532 devem, em meu entendimento, adotar como teto o valor máximo do mercado de sua área de atuação. Isso porque lei posterior revoga anterior. Se não de forma expressa, de forma implícita, quando a nova disposição for contrária ou incompatível com a disposição antiga. Se tanto a lei 9.532 como a lei 12.101 contém artigos conflitantes, estabelecendo tetos remuneratórios diferentes, apenas um deles deve prevalecer. E se o texto antigo determina que seja respeitado o limite máximo de 70% do teto federal e o texto novo exige seja respeitado o limite máximo praticado pelo mercado, este último é o que deve servir de parâmetro para remuneração dos dirigentes das Organizações da Sociedade Civil. Quanto às Oscips, a tendência é mantê-las no regime antigo da remuneração limitada a 100% do teto federal, porque específico. Mas cabe refletir: se as Oscips se enquadram perfeitamente na definição de associações, fundações ou organizações da sociedade civil sem fins lucrativos da lei 9.532, com a redação dada pela lei 13.204, por que mantê-las em um regime antigo limitante se um regime novo e mais benéfico lhes estende as mãos? Sou da opinião, portanto, que as entidades sem fins lucrativos podem remunerar seus dirigentes executivos, respeitando como teto, unicamente, os valores máximos do mercado. Resta saber se a Receita Federal partilhará deste mesmo entendimento e não penalizará as organizações que, buscando estruturar seus quadros com profissionais qualificados e disputados, "ousem" lhes pagar uma remuneração condizente com o mercado, mas acima do maior valor pago ao servidor do Executivo federal. ERIKA BECHARA é sócia de Szazi Bechara Storto Advogados, parceiro do Prêmio Empreendedor Social | empreendedorsocial |
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] | Na hora de diversificar suas aplicações, o advogado Murilo Morelli, 33, encontrou em uma start up um bom investimento. Comprou R$ 10 mil em ações por meio de uma plataforma de financiamento coletivo, chamado de equity crowdfunding. Com as economias divididas em fundos CDI e poupança até então, ele se tornou em dezembro um dos investidores do Programa Vivenda, um negócio social que realiza reformas de baixo custo em favelas de São Paulo. "O que me interessou foi o projeto em si", explica o advogado. "O foco não é o retorno financeiro." Os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão com as inscrições abertas; participe. Além de diversificar as aplicações, ele comprou ações de uma empresa que tem como missão melhorar as condições de vida da população de baixa renda. "Foi um jeito de apoiar um projeto com a certeza de que ia ter pelo menos a correção da poupança." O novo tipo de captação aprovado pela CVM (Comissão de Valores Mobiliários) em 2014 já atraiu mais de 600 investidores ativos, que utilizam a plataforma on-line Broota para fazer suas aplicações. Desde então, cerca de R$ 6 milhões foram investidos em start ups e negócios de impacto social. Estreante nesse tipo de investimento, a jornalista Gabriela Sylos, 33, só tinha ousado até então ao comprar papéis do Tesouro Direto. Foi no Facebook que ela descobriu o link para a plataforma de financiamento para negócios sociais. "Tinha interesse em ajudar, mas jamais trabalhei no terceiro setor", relata. Gabriela investiu o valor mínimo da captação: R$ 2.500. Achou a operação simples e a plataforma didática. "É uma forma bem diferente de colaborar, tem retorno financeiro, mas sei que é de risco. Estou esperando no que vai dar." Mais experiente, Roberto Politi, 52, superintendente de investimentos do Banco Ourinvest, também se interessou pelo Broota e acabou investindo em sete negócios iniciantes que estão captando na plataforma, entre eles Pet Delícia, Timokids e Vivenda. De portfólio mais conservador, suas aplicações sempre foram em renda fixa, bolsa de ações e fundo imobiliário. "Achei interessante poder unir investimento em start up com tese social." Ele aposta em retorno no Vivenda, criada há apenas dois anos por Fernando Assad. " [O negócio] tem uma área de atuação interessante e tudo para crescer", diz. Assad se diz surpreso com o perfil diversificado de investidores que colocaram R$ 445 mil em seu negócio por meio do equity crowdfunding. "A gente não imaginava qual era o perfil e veio de tudo." Ele contou com a assessoria da Din4mo. A consultoria especializada em negócios sociais faz a ponte com potenciais investidores e auxiliou também na captação de R$ 600 mil para a Impact Hub, um espaço de trabalho compartilhado para empreendedores de impacto. "Periodicamente, os investidores recebem informações, relatórios financeiros, legais e operacionais. É isso que muda, principalmente. É preciso ser compreensível para todos", explica Marco Gorini, sócio da Din4mo. É o tipo de garantia que faz investidores de maior porte entrarem na carteira. A InterCement, multinacional da área de cimento, por exemplo, investiu R$ 150 mil na Vivenda pelo Broota. Usou para isso a NeoGera, uma empresa da holding criada em 2014 justamente para investir em start ups. O relacionamento entre o Vivenda e a empresa já vinha ocorrendo, quando o negócio social começou a buscar potenciais parceiros do setor de construção para baratear os custos das reformas que realiza. "No Vivenda, a gente tem dois pilares, e um deles é comprar material mais barato. Para isso, a estratégia é se aproximar da indústria", afirma Assad. Parte do dinheiro obtido pelo financiamento coletivo viabilizou a abertura da primeira loja Vivenda, na terça-feira (5), no Jardim Ibirapuera, na zona sul de SP. "O objetivo não é só vender reforma, mas construir parcerias, como a da InterCement, com viés de desenvolvimento para fidelizar o cliente", explica Assad. O próximo passo do Vivenda é validar o modelo de negócio de reformas de baixo custo e alcançar 1 milhão de clientes a partir de 2017. | empreendedorsocial |
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] | Ericka Miorim, 33, lida com preconceitos todos os dias por causa de seu negócio. Revendedora de produtos de sex shop chegou a enfrentá-los dentro de casa. "Até eu fazer meu marido entender, teve muita cara feia", conta. Ela lamenta que alguns clientes que aborda de porta em porta, no município de Sumaré, onde vive com a família, possam confundir sua ocupação com a de profissionais do sexo. "Acham que pelo fato de trabalhar com produtos sensuais, você topa qualquer parada." Para se especializar e tornar cada vez mais profissional o negócio, ela se inscreveu na Escola Brilhante, curso de empreendedorismo promovido pela Unilever em parceria com a Aliança Empreendedora, fundada por Rodrigo de Méllo, finalista do Prêmio Empreendedor Social em 2008, que desenvolveu uma metodologia de empreendedorismo sustentável para as classes C, D e E. Leia abaixo seu depoimento à Folha. As inscrições para o Prêmio Empreendedor Social e Folha Empreendedor Social de Futuro já estão abertas; participe. * Meus empregos anteriores sempre foram voltados para a área de produção, fazendo peças para carro e caminhão. Trabalhei três meses na Natura e três meses na Monange. Não sei ficar quieta. Trabalho junto com o meu marido, que tem uma empresa que faz duto de ar-condicionado. Isso me deixou muito frustrada, por não estar em contato com as pessoas. Foi então que veio a ideia: por que não me especializar e voltar a vender produtos de sex shop? Há seis anos, eu tinha uma parceria com a minha irmã, quando morávamos em Osasco. A gente cismou que ia vender produtos sensuais. Tínhamos uma sacola gigantesca que ficava na casa da minha avó. Era muito bom, mas a gente não entendia a fundo do produto. Era meio que na brincadeira. Quando pensei em voltar com a venda, escolhi o nome Sexy Aladim [para o negócio], comprei um monte de produto e levei para um casamento em São Paulo, em abril de 2015. Foi o teste. Se eu vendesse todos os produtos nessa festa, retomaria as vendas. Fui com minha sacolinha na maior cara de pau. Era uma festa familiar, muito conservadora, mas vendi todos os produtos. Voltei de São Paulo decidida. PRECONCEITOS Como meu ramo é de produto prazeroso, tem vários preconceitos. Os maridos, principalmente, porque homem não gosta de mulher inteligente, de atitude. Eles querem que elas busquem mais, mas, quando fazem, acham que estão querendo voar. Já está muito 'sabidinha'. As pessoas confundem muito. [Vender] Produtos de sex shop não quer dizer que a pessoa é profissional do sexo. Não sabem diferenciar. Acham que pelo fato de trabalhar com produtos sensuais, você topa qualquer parada. Eu sei porque isso aconteceu dentro da minha casa. Até eu fazer meu marido entender, teve muita cara feia. Aprendi numa palestra para revendedoras, que é melhor não levar para casa produtos como a prótese [peniana], para que meu marido e meus filhos não se sentissem constrangidos, mesmo que seja de plástico. Tive que ir trabalhando a mente do meu marido, para fazer ele entender que uma prótese não é uma ameaça. ANONIMATO Com as clientes, quando falo a palavra sex shop, algumas aceitam e se interessam, mas esperam minha atitude. Depois que elas se informam do que se trata e de como é o produto, compram comigo. Fiz uma pesquisa com elas e observei que preferem ficar no anonimato. Poucas clientes dizem 'eu gosto de produto de sex shop sim, eu gosto de usar'. Por vergonha, talvez, do que os outros vão pensar se a virem com aqueles produtos. Não estou ali para julgar, mas para vender. Você percebe que o preconceito vem da própria pessoa. Muitas mulheres me ignoram e dizem que não precisam de 'remédio'. Produto de sex shop não é remédio, é para apimentar a relação. Tem cliente que acha que vai acabar com o casamento delas. Reclamam sem saber que vai agregar, ser um diferencial na vida delas. MUITO TREINAMENTO Fiz o primeiro curso da Escola Brilhante, para melhor minha autoestima [como mulher e empreendedora]. Depois, fiz outro de empreendedorismo da Aliança Empreendedora, que me revelou muitas coisas, como me portar, por exemplo. É uma escola com finalidade em lapidar diamantes brutos, pois eu entrei crua e estou saindo uma joia rara. As tutoras da Aliança desenvolveram um trabalho incrível, nos ensinando a crescer em nossos negócios, nos fazendo acreditar em nós mesmas. Fui construindo uma base sólida, um posicionamento no qual não me sentisse envergonhada do que estou fazendo. Foi na Escola Brilhante que cheguei na empresa DDS [distribuidora de produtos sensuais]. Também fiz vários cursos lá. Estudei produto, tive aulas com sexólogo e aprendi até como funciona nosso corpo por dentro. O negócio ainda não anda com as próprias pernas, mas consigo ganhar de R$ 500 a R$ 600 por mês. Espero que um dia consiga viver só com a venda de produtos sensuais porque cada vez me apaixono mais. | empreendedorsocial |
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] | Mais de cem palestrantes se reúnem para 24 horas ininterruptas de empreendedorismo na VI Virada Empreendedora, no sábado (16) e domingo (17). Na FGV, a partir das 14h do sábado, palestras, workshops, oficinas, negócios e networking estarão à disposição de empreendedores que buscam transformações de impacto positivo no seu negócio e na sociedade. Algumas novidades recheiam as atrações deste ano. Adolescentes de 11 a 17 anos irão programar um aplicativo para smartphone na Arena Tech for Teens e a presença de grandes investidores na Arena Encontro com Investidores Anjo. A tradicional Arena Startup Run + Pitch Fights também estará presente com um time de jurados e treinadores, seguindo o modelo da disputa de ptichs. A feira de negócios reunirá 17 expositores. VI Virada Empreendedora - FGV - rua Itapeva, 432, Bela Vista, São Paulo, SP. Sab. (16) a dom. (17): a partir das 14h. Inscrições no site. | empreendedorsocial |
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] | O mundo nunca teve tantos movimentos migratórios como nos dias de hoje. 60 milhões de pessoas estão longe de suas casas, 20 milhões estão fora de seus países e, só no ano passado, 1,5 milhão de imigrantes desembarcaram nas areias ou cruzaram as fronteiras da Europa, de acordo com dados da ONU. Toda essa população precisa de casa, comida, educação e trabalho. Perderam tudo o que tinham e o que lhes resta é a esperança de um futuro melhor. O drama dessas famílias e o desafio dos países que as acolhem foram o tema do Global Philanthropy Forum deste ano, que terminou nesta quarta-feira, 6, em São Francisco, na Califórnia. Inscreva-se no Prêmio Empreendedor Social e Folha Empreendedor Social de Futuro. O evento reuniu os mais diversos olhares. Como o do ministro da Educação do Líbano, que falou sobre as dificuldades de seu país, ao receber mais de 400 mil crianças sírias que precisam ir para a escola. Além do depoimento de um ex-refugiado da guerra civil do Burundi, que chegou a viver como sem-teto no Central Park, em Nova York. Ele hoje coordena uma organização sem fins lucrativos que presta serviços médicos às populações mais vulneráveis de sua pátria. Durante os três dias do fórum, painéis discutiram temas como urbanização e infraestrutura, recolocação profissional e como evitar que condições precárias de vida acabem contribuindo para o aliciamento de jovens por organizações terroristas. Uma tônica comum aos vários palestrantes foi a preocupação com os imigrantes. Se eles representam o principal foco de insatisfação e rebeldia, também podem ser o elemento de integração, se tiverem suas opiniões ouvidas e seus apelos considerados. O presidente da Open Society, organização fundada pelo megainvestidor George Soros, que defende o estabelecimento de democracias vibrantes e tolerantes ao redor do mundo, propôs a criação de uma aliança global para apoiar processos migratórios. O tamanho do desafio requer uma ação mundial e que envolva todos as esferas da sociedade. Atualmente, um refugiado fica, em média, 17 anos fora de seu país. Existem muitos que fogem crianças e só conseguem voltar casados e com filhos. A dificuldade de melhorar as condições de vida dessas pessoas é imensa, e remete um pouco às condições que os imigrantes bolivianos enfrentam no Brasil, trabalhando em condições sub-humanas, vivendo em cortiços, sem acesso a serviços básicos. A boa notícia é que muitas iniciativas inovadoras que estão surgindo para um melhor acolhimento da massa de refugiados poderão ser adaptadas e levadas para o Brasil. Entre elas as que criam escolas utilizando a mão de obra dos próprios imigrantes, preservando suas culturas originais e ajudando-os a adaptar-se ao seu novo universo. O tema seguramente fará parte da 5ª edição do Fórum Brasileiro de Filantropos e Investidores Sociais, a versão brasileira do Global Philanthropy Forum, que ocorrerá em outubro em São Paulo. Filantropos e investidores sociais do pais discutirão sua contribuição para construir novos caminhos para o capitalismo, nos quais a ética e a responsabilidade cidadã façam parte das relações das empresas com o governo e com a sociedade. Após os três dias de debate no fórum global, todos concordaram que esse é um dos maiores desafios que a filantropia já enfrentou. Nunca tantas pessoas, em um espaço de tempo tão curto, passaram a precisar de ajuda humanitária. Portanto, a solução terá contar com a força de todos os setores. A comunidade filantrópica fez um apelo para que os governos sejam mais abertos e para que a iniciativa privada também contribua para a solução de um problema que não é de um povo ou de um país, mas do mundo todo. PAULA FABIANI é economista e diretora-presidente do Idis (Instituto para o Desenvolvimento do Investimento Social), parceiro do Prêmio Empreendedor Social | empreendedorsocial |
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] | O vencedor do Prêmio Empreendedor Social 2015, Sergio Andrade, é o único latinoamericano entre os 12 líderes de impacto do ano da Rede Schwab de Empreendedores Sociais. A brasileira Agenda Pública, organização que dissemina boas práticas de gestão publica e governança em localidades impactadas por grandes obras, figura ao lado de iniciativas que trabalham com outros grandes desafios do mundo atual. Os temas variam do combate ao trabalho infantil a empoderamento feminino, passando por crise imigratória e compostagem caseira. Presente em todos os continentes, a Schwab, é a maior rede de empreendedores sociais do mundo, que conecta mais de 320 líderes em 60 países. "Será uma oportunidade para conhecer outras experiências de empreendedorismo social que promovem impacto social em diversas partes do mundo", diz Andrade. O brasileiro será apresentado como Empreendedor do Ano na América Latina na rodada regional do Fórum Econômico Mundial, que acontece na Colômbia, em junho. Todo ano, o vencedor do Prêmio Empreendedor Social é apresentado ao Conselho da Fundação Schwab para avaliação e potencial integração à Rede Schwab de Empreendedores Sociais. As inscrições para a edição de 2016 já estão abertas; participe. Conheça os 12 líderes sociais que acabaram de ingressar neste ano na Fundação Schwab. | empreendedorsocial |
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] | Com 50% de mulheres em cargos de liderança, a Unilever Brasil dividiu o prêmio de empresa que mais promove a equidade de gênero no país com a Renault, que registrou um crescimento de 30% no número de funcionárias do sexo feminino nos últimos três anos. As duas multinacionais ganharam o troféu ouro na categoria de grande porte do Prêmio WEPs Brasil 2016 (da sigla em inglês para Women's Empowerment Principles) - Empresas Empoderando Mulheres. A premiação avaliou a política de gênero de 137 empresas inscritas na iniciativa da ONU Mulheres, que é realizada no Brasil pela Itaipu Binacional, empresa pioneira na adoção dos sete princípios de igualdade entre homens e mulheres defendidos pelas Nações Unidas e pelo Pacto Global. Em sua segunda edição, o prêmio bianual computa avanços em indicadores nacionais. "A diferença salarial entre homens e mulheres vem diminuindo nas empresas brasileiras engajadas. Percebemos também um maior equilíbrio na proporção de cargos entre os dois sexos", explica Margaret Groff, diretora financeira de Itaipu e idealizadora da premiação nacional. Dados consolidados entre as empresas candidatas em 2016 apontam que em 43% delas não existe diferença salarial entres homens e mulheres para um mesmo cargo. E em 84% a diferença hoje é menor que 10%. Em 24% das empresas que já colocam em prática políticas de equidade de gênero, a participação feminina na alta direção está entre 30% e 50%. A média de mulheres no quadro de funcionários das finalistas chega a 43,81%. "Com a segunda maior operação do mundo, a Unilever Brasil alcançou nos últimos cinco anos equidade nos cargos de liderança", destacou Fernando Rodrigueiro, diretor de Recursos Humanos da empresa. Segundo ele, a Unilever tem atualmente 70% de mulheres na área de marketing e viu aumentar de 7% para 35% a presença feminina no setor de vendas. As funcionárias da empresa dispõem de berçários onde podem deixar os filhos enquanto trabalham e contam com uma política de flexibilidade de jornada. Rodrigueiro, no entanto, afirma que o esforço deve ir além das quatro paredes. "Estamos virando nosso olhar para fora da empresa também. Não só para consumidores e fornecedores, mas também para o nosso entorno." Em reconhecimento ao esforço das empresas que promovem tais práticas de empoderamento da mulher, a premiação reconheceu ainda organizações de médio e pequeno porte. Na categoria de médio porte, a premiada foi a empresa Home Care Cene Hospitalar, que levou pela segunda vez o troféu ouro. Já a Renault galgou novas posições em relação à última edição. "Fomos bronze no prêmio anterior e agora somos ouro", festejou Ana Paula Camargo, diretora de Recursos Humanos da montadora. "Nosso desafio é fazer as mulheres quererem cargos de liderança e bancarem o seu desejo. Não com o sentimento de que tem que dar conta de tudo, mas com o de que liderar não está em conflito com suas outras responsabilidades." Os nomes das empresas premiadas foram revelados em solenidade em 29 de março, em Foz do Iguaçu. Um total de 48 organizações recebeu algum tipo de reconhecimento (troféu ou menção honrosa) por atender plenamente pelo menos um dos sete princípios estabelecidos pela ONU Mulher. "Queremos empoderar não só a executiva, mas também a babá, a secretária. Enfim, mulheres em todas as posições, sejam de comando ou não", diz Margaret Groff, que é um exemplo de liderança em um setor até então dominado pelos homens, como o elétrico. E ela não está só. "Na Itaipu já fizemos muito e continuaremos fazendo para garantir a paridade, contemplando igualmente todos os gêneros, com a adoção de programas de ações afirmativas, de reparação e de formação", afirma Jorge Samek, presidente da hidrelétrica. PRÊMIO EMPREENDEDOR SOCIAL As inscrições para os prêmios Empreendedor Social e Folha Empreendedor Social de Futuro já estão abertas; participe. A editora do Prêmio Empreendedor Social Eliane Trindade viajou a convite da organização do prêmio WEPs Brasil | empreendedorsocial |
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] | A Semana do Investimento Social Privado, que faz parte do 9º Congresso Gife, se encerra nesta sexta-feira (1º) com um webinário gratuito sobre a Teoria da Mudança, apresentado pela Ink, negócio social de gestão de impacto de projetos socioambientais. Ministrada por Morgana Krieger, bacharela em direito e integrante do grupo de empreendedores da Rede de Ação por uma Política Sustentável, a palestra on-line traz um conceito pouco difundido no Brasil, mas utilizado por organizações como o Banco Mundial e a WWF Interancional. A Teoria da Mudança é um processo lógico que tem como ideia central fazer algo passo a passo para alcançar as mais ambiciosas metas. Cada etapa em direção à mudança é baseada em um resultado esperado, racionalizado e explicado. A inscrição é gratuita e pode ser feita neste link. PARCERIA A Ink é uma das parceiras institucionais do Prêmio Empreendedor Social, que já está com as inscrições abertas para sua 12ª edição. Para participar, é preciso acessar o formulário on-line ou baixar o arquivo, preencher off-line e fazer o upload pelo site até o encerramento do processo, em 1º de maio. O prêmio é concedido pela Folha em parceria com a Fundação Schwab. Em 2016, serão oferecidos aos vencedores e finalistas mais de R$ 300 mil em benefícios. No pacote estão cursos, acelerações, assessoria jurídica, capacitações, além de bolsas em instituições renomadas com Harvard, Stanford, Fundação Dom Cabral e ESPM. Webinário - Teoria da Mudança - Sex. (1º): 13h. Inscrições no link. GRÁTIS | empreendedorsocial |
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] | A Folha abre nesta quinta-feira (31) as inscrições para a 12ª edição do Prêmio Empreendedor Social. Concedida pelo jornal em parceria com a Fundação Schwab, a premiação chega ao 12º ano com a missão de dar destaque a empreendedores sociais que estão mudando o país. São premiadas a cada ano iniciativas inovadoras nas áreas de educação, saúde, mudanças climáticas, inclusão, economia colaborativa e mobilização social, entre outras. Em 2016, o prêmio principal, voltado para empreendedores com iniciativas ou negócios sociais com mais de três anos de existência, oferece aos vencedores e finalistas mais de R$ 300 mil em benefícios. No pacote estão cursos, acelerações, assessoria jurídica, capacitações, além de bolsas em instituições renomadas com Harvard, Stanford, Fundação Dom Cabral e ESPM; veja detalhes no regulamento e na arte abaixo. PRÊMIO SOCIOAMBIENTAL - Prazo para participar de concurso da Folha ?e da Fundação Schwab vai até 1º maio O processo de inscrição foi simplificado para o concurso 2016, com um questionário mais conciso e de fácil preenchimento na primeira fase. O candidato terá a possibilidade de preencher a inscrição on-line ou off-line. Se escolher a segunda opção, o empreendedor pode responder o questionário a seu tempo e depois enviá-lo, até a data limite, por meio da página do Empreendedor Social. O concurso socioambiental mais importante da América Latina já premiou, fomentou e projetou nacional e internacionalmente mais de 60 iniciativas de impacto social no Brasil. "Ao longo dos últimos 11 anos, a Folha tem se empenhado em selecionar líderes que se dedicam a encontrar soluções para problemas sociais relevantes, premiando e dando visibilidade a projetos de impacto em áreas estratégicas para o Brasil, como moradia, educação e melhoria da gestão pública", afirma Sérgio Dávila, editor-executivo do jornal. É o caso do vencedor da edição de 2015, Sergio Andrade, da Agenda Pública, que acaba de entrar para a Rede Schwab de Empreendedores Sociais e foi eleito o Empreendedor Social de 2016 na América Latina. A Agenda Pública é uma organização da Sociedade Civil que presta consultoria e faz trabalho de campo com o objetivo de aprimorar a gestão pública e ampliar a participação da população nas políticas públicas em municípios impactados por grandes obras. "Ter contato com a Rede Folha e a Rede do Fórum Econômico Mundial é a principal contribuição que tivemos por conta do prêmio", diz Andrade. "O relacionamento com outros parceiros é muito importante para dar mais solidez aos projetos que desenvolvemos." Andrade diz que a chancela fez a Agenda Pública repensar a dimensão estratégica da organização. "Conseguimos evidenciar com exemplos práticos, como no caso do hospital, o impacto causado pelas melhorias nas políticas públicas [obtidas com o trabalho da Agenda Pública]", conta. "Descobrimos empreendedores extraordinários no Brasil. São pessoas que superaram enormes desafios para levar dignidade, oportunidades e melhorar a qualidade de vida de cidadãos brasileiros necessitados", afirma Marisol Argueta, chefe para América Latina do Fórum Econômico Mundial, organização irmã da Fundação Schwab. A cada ano, o vencedor do Prêmio Empreendedor Social é avaliado pelo conselho da fundação suíça para integrar a sua rede internacional, que conta com mais de 320 organizações em cerca de 60 países "Hoje, a Fundação Schwab gere a maior rede de empreendedores sociais do mundo. São organizações que atuam em questões como energias renováveis, água e saneamento, inclusão financeira, emprego, acesso à saúde, educação", diz Marisol. FUTURO A Folha reconheceu também no ano passado Fernando Assad, 33, do Programa Vivenda, com o Prêmio Empreendedor Social de Futuro. Jovens com até 35 anos, que estejam à frente de iniciativas de impacto social com até três anos de existência ou em fase de amadurecimento, podem concorrer na categoria; leia o regulamento. Em sua oitava edição, a iniciativa exclusiva da Folha tem como objetivo estimular e impulsionar jovens empreendedores justamente na fase inicial, a mais crítica e sensível de qualquer organização. Após vencer a categoria no ano passado, Assad, diz que deve dobrar o impacto de seu projeto a partir do próximo ano. O Vivenda participou de uma rodada de investimento coletivo on-line e conseguiu arrecadar R$ 445 mil. "O prêmio seguramente ajudou bastante nesse processo. Com os recursos levantados pretendemos refinar e validar nosso modelo de operação e dobrar e quantidade de obras entregues", afirma Assad. O administrador destaca também a credibilidade que a chancela da Folha trouxe ao seu projeto com apenas dois anos de existência. "Esse é um dos aspectos mais importantes no início de operação. Nesse sentido, o Prêmio Empreendedor Social de Futuro vem contribuindo muito com o Programa Vivenda, por meio do prêmio em si e pelo apoio da Folha nos aspectos de comunicação", avalia. REDE FOLHA Todos os finalistas e vencedores nas duas categorias passarão a integrar a Rede Folha de Empreendedores Socioambientais, que reúne 85 líderes inovadores com o objetivo de disseminar ideias e soluções do terceiro setor para um novo Brasil "Com seus projetos de impacto, os empreendedores sociais da Rede Folha têm ajudado a transformar a realidade brasileira", diz Dávila. RECORDISTA A premiação já recebeu mais de 2.500 inscrições ao longo de sua existência no Brasil, um dos países recordistas em candidatos no mundo. Os vencedores terão suas histórias e das respectivas instituições contadas em um caderno especial produzido pelo jornal e distribuído nacionalmente. Todos finalistas das duas categorias concorrem na categoria Escolha do Leitor, na qual os leitores da Folha e do UOL elegem seu projeto preferido em votação on-line. Os vencedores serão conhecidos em outubro e premiados em novembro deste ano. As inscrições estão abertas a partir desta quinta-feira (31) e vão até 1º de maio. | empreendedorsocial |
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-0.4063696563243866
] | A Fundação Dom Cabral realiza na nesta terça-feira (29) o 3º Encontro Anual do Centro de Referência em Governança Social Integrada (CRGSI), em São Paulo. O evento, que é gratuito e com vagas limitadas, tem por objetivos divulgar e disseminar os produtos das pesquisas do CRGSI realizadas durante o ano de 2015. Também serão apresentadas frentes de trabalho para o ano de 2016, por meio de dinâmicas e debates. Para participar, basta comparecer ao encontro, que acontece das 9h30 às 17h na avenida Dr. Cardoso de Melo, 1184/6º andar, Vila Olímpia. | empreendedorsocial |
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] | Diferentes partes do mundo registraram o sumiço de lagos naturais na última década. Em alguns casos, o desaparecimento aconteceu em questão de semanas, como na província de Sanica, na Bósnia. A lista de motivos para extinção inclui casos de ação humana e até de terremoto, possível explicação para o esvaziamento de um lago glacial na Patagônia chilena em 2007. Alguns casos, no entanto, permanecem inexplicáveis para a ciência. O fato é que a água está se tornando cada vez mais escassa. "O que estamos vivendo e aprendendo é que a conservação da água é importante", diz o ambientalista do Imaflora, Luis Fernando Guedes Pinto, membro da Rede Folha de Empreendedores Socioambientais. "A primeira coisa que aprendemos na escola é o ciclo da água. Existem processos normais, de secas, mas o homem está cada vez mais interferindo nesse ciclo", explica. Para Guedes, as soluções para a Terra continuar sendo o Planeta Água são simples e não exigem uma revolução. Na agricultura responsável por 60% do consumo no Brasil, é necessário, sugere Guedes, diminuir o desmatamento, recuperar a floresta e evitar a poluição por erosão e uso de agrotóxicos. Já no meio urbano, são importantes o consumo consciente, o reúso da água por tratamento do esgoto e utilização da chuva e garantir o saneamento básico para toda a população. "O que falta é assistência técnica para divulgar a informação ao agricultor e ao consumidor do meio urbano", diz o ambientalista. No Dia Mundial da Água, celebrado nesta terça-feira (22), a Folha reuniu cinco casos de lagos ao redor do mundo que desapareceram, ou estão em processo, na última década. | empreendedorsocial |
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] | A Gastromotiva, organização que capacita jovens de baixa renda em curso profissionalizante em gastronomia para ingresso no mercado de trabalho, dá seus primeiros passos para internacionalização do projeto ao desembarcar no México. No ano em que completa 10 anos de trabalho, o projeto do chef David Hertz, vencedor do Prêmio Empreendedor Social de Futuro 2009, pretende conectar e empoderar comunidades de menor poder aquisitivo no novo país. No Brasil, a Gastromotiva tem sede em São Paulo e operações nas cidades do Rio de Janeiro e Salvador. A organização oferece a jovens de baixa renda cursos de formação profissional em cozinha, apoio a micro-empreendedores gastronômicos, eventos e palestras nacionais e internacionais. Além disso, mantém o projeto Tac, no qual ex-alunos do projeto multiplicam o impacto do que é aprendido em sala de aula nas comunidades onde moram os estudantes do curso. Contando com diversos agentes apoiadores locais, o curso terá início em abril com uma turma piloto com o desafio de adaptar o projeto à culinária local. A intenção de Hertz é formar mais duas turmas para o próximo semestre. A Gastromotiva também levará o projeto Tac, de alimentação saudável, para as comunidades mexicanas, com foco em obesidade infantil. O projeto ocupará as cozinhas da unidade da escola Corbuse que está situada no Estado do México, na cidade de Coacalco, região periférica da capital federal, marcada pelo grande número de pessoas em condições de pobreza. | empreendedorsocial |
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] | Em busca de um "sopro" de liberdade, a artista plástica Panmela Castro, 34, começou a se envolver com arte urbana aos 17 anos, quando escalava os prédios cariocas para pichar sua marca nos topos mais altos. Estudante da Escola de Belas Artes da UFRJ (Universidade Federal do Rio de Janeiro), viu sua rotina mudar quando começou a ter graves discussões com o então companheiro, que não tardaram para a agressão física. "Ele me torturava debaixo do chuveiro frio, colocava fogo no spray de inseticida exigindo que eu cuidasse da casa", diz. Depois de ser espancada, Panmela foi mantida pelo namorado em cárcere privado durante uma semana. Afastada da pichação, se envolveu com grafite aos 24 anos. Na sequência, encontrou na luta pelos direitos das mulheres, no feminismo e no combate à violência doméstica a mensagem para passar com sua arte. Fundou a Rede Nami, associação sem fins lucrativos, que usa as artes urbanas para promover os direitos das mulheres, em 2012, ao lado de 30 feministas. Com seu projeto social, Panmela foi finalista do Prêmio Empreendedor Social de Futuro 2015 e ficou entre as "150 mulheres que abalaram o mundo", segundo a revista norte-americana "Newsweek", em 2012. Atualmente, por todo o país, o grupo reúne mais de 500 mulheres, que usam o grafite contra a violência doméstica. A organização promove oficinas do projeto Grafite pelo Fim da Violência Doméstica Contra a Mulher, em comunidades e escolas públicas do Rio de Janeiro. O bate-papo aborda percepção de gênero, tipos de violência e ferramentas da Lei Maria da Penha, marco legal para responsabilização de agressores. Os temas são depois transpostos para os muros como atividade final da oficina. "O grafite é uma solução nova para antigas demandas, é revolucionário, é como a arte sempre foi usada", diz Panmela. | empreendedorsocial |
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] | Projetos sociais que promovam ações de transformação social podem concorrer a R$ 40 mil na 9ª edição do concurso anual "Volkswagen na Comunidade", aberto nesta segunda-feira (7). A iniciativa da Fundação Volkswagen oferece prêmios em dinheiro para os melhores projetos sociais. Todo o valor do prêmio deve ser utilizado em ações de transformação social. Os vencedores e finalistas do concurso ganham curso de gestão. Os projetos devem ser inscritos por colaboradores que atuam voluntariamente nas entidades assistenciais. Serão premiadas 11 iniciativas, dez equivalem aos melhores projetos sociais inéditos e, desses, nove prêmios serão destinados a projetos indicados por trabalhadores da Volkswagen do Brasil. O novo prêmio será para um projeto social indicado por colaboradores da Man Latin America, fabricante dos caminhões e ônibus Volkswagen e Man, com sede em Resende (RJ). Os interessados podem se inscrever até o dia 18 de abril, por meio do site do concurso. | empreendedorsocial |
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] | O empreendedor social Ronaldo Tenório, 30, criador do aplicativo Hand Talk, é um dos jovens mais promissores do Brasil abaixo dos 30 anos. O alagoano recebeu o título da revista econômica "Forbes", que divulgou nesta quinta-feira (4) sua lista anual. Ao lado dos amigos Thadeu Luz, 33, arquiteto, e Carlos Wanderlan, 32, programador, Tenório, que é publicitário, fundou a empresa social que leva o nome do aplicativo. O Hand Talk é um software que traduz o português oral e escrito para Libras (Língua Brasileira de Sinais) de modo on-line. "É um reconhecimento de um trabalho de mais de três anos com a Hand Talk", diz Tenório, que antes de se envolver com tecnologia já chegou ser músico e tocar bateria. A tecnologia levou os três amigos a vencerem o Prêmio Empreendedor Social de Futuro, realizado pela Folha, em 2013, e a entrarem para a Rede Folha de Empreendedores Socioambientais. O software é gratuito e favorece a inclusão de surdos em práticas sociais e em contextos antes inacessíveis "Estar em uma lista como essas, por conta da Hand Talk, ajuda a disseminar os negócios sociais no Brasil. Uma vez que estamos fazendo algo que está causando impacto, deixando um legado, incentiva outras pessoas a criarem algo novo", afirma. A estratégia da empresa é gerar renda a partir de serviços de acessibilidade para empresas, como tradução de sites e apoio na acessibilidade para surdos em eventos. Veja vídeo O funcionamento do app é simples: o usuário digita até 140 caracteres ou fala algo no microfone do celular. Hugo, personagem símbolo do aplicativo, com suas mãos grandes e braços compridos, reformula o recado na língua de sinais. Pela criação da tecnologia, o trio recebeu em 2013 o prêmio de melhor aplicativo social do mundo pela ONU (Organização das Nações Unidas). O próximo passo dos alagoanos é levar a tecnologia para outros países e, consequentemente, outras línguas de sinais. "Queremos causar o mesmo impacto em outros países que ainda não têm uma tecnologia como a nossa", diz. Ao lado de Tenório, também figuram na lista da "Forbes" o surfista Adriano de Souza (Mineirinho), 29, a atriz Bruna Marquezine, 20, o piloto da Fórmula 1 Felipe Nasr, 23 e o jogador de futebol Gabriel Barbosa, o Gabigol, 19, entre outros. | empreendedorsocial |
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] | Está no ar a campanha virtual "Dando asas a anjos especiais", que pretende arrecadar fundos para desenvolver cadeiras de rodas especiais para crianças paraplégicas no Brasil. A iniciativa foi criada por Fernanda Cristina Teixeira, inspirada em sua própria filha, que com oito meses teve uma lesão medular e ficou paraplégica. Até um 1 ano e meio de idade Ana Paula permaneceu imóvel. A realidade da criança só mudou depois que a família teve acesso a uma cadeira de rodas especial, que oferece à criança liberdade e desenvolvimento. A ideia de Fernanda é que essas cadeiras possam ser criadas e desenvolvidas no Brasil, visto que são importadas e têm um preço elevado. A campanha ficará no ar até o dia 15 de março e pretende arrecadar R$ 70 mil. Doações são feitas on-line pelo site da campanha. | empreendedorsocial |
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] | São Paulo acaba de ganhar um novo reduto para os sabores brasileiros. Foram inaugurados nesta semana, no Mercado Municipal de Pinheiros, cinco boxes focados no comércio de ingredientes de diferentes biomas do país. O objetivo é facilitar o caminho para que esses produtos estejam disponíveis no comércio de forma qualificada, com preço justo e respeitando as peculiaridades de cada região. Os organizadores pretendem também fortalecer a ponta da cadeia e contribuir para que pequenos produtores, artesãos e comunidades se estruturem em negócios sustentáveis, sejam remunerados de maneira justa e entrem no competitivo mercado paulistano. A iniciativa é do Instituto Atá, projeto social liderado pelo chef Alex Atala, responsável pela curadoria do espaço, em parceria com o Instituto Socioambiental, o Instituto Auá, a Central do Cerrado, o grupo Quintana e com a Secretaria de Desenvolvimento, Trabalho e Empreendedorismo da Prefeitura de São Paulo. Além do Mocotó Café, aberto em janeiro no espaço, que também integra o projeto. Juntas, as organizações formam um coletivo, que desenvolve diversos projetos com comunidades para valorização dos ingredientes nativos. Os espaços dividem-se em temáticas sobre Amazônia, Mata Atlântica, Pampas, Cerrado e Caatinga. Neles, os clientes encontram frutas, castanhas, polpas, óleos, farinhas, especiarias, temperos e artesanato de todo o Brasil. SERVIÇO O QUÊ: novos boxes de ingredientes de diferentes biomas brasileiros ONDE: Mercado Municipal de Pinheiros, na rua Pedro Cristi, 89, Pinheiros - São Paulo-SP QUANDO: de segunda a sábado, das 8h às 18h. Fecha aos domingos | empreendedorsocial |
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] | Há três edições, o SGB Lab apoia pessoas com ideias revolucionárias a tirarem a ideia do papel, consolidarem seu projeto ou aplicarem dentro de empresas privadas. Outras opções que não se enquadram, mas que têm pessoas com comportamento inovador por trás também são válidas. Para se inscrever, é preciso produzir um vídeo explicando o problema social que pretende solucionar e responder a outras três perguntas. O material deve ser enviado até 3 de abril, pelo site da Social Good Brasil. Desafios em áreas como Saúde e Educação, Igualdade de gênero, Cidades e comunidades sustentáveis e outros temas relacionados às metas dos ODS (Objetivos do Desenvolvimento Sustentável) são exemplos para empreender em um negócio de impacto. O laboratório tem encontros mão na massa, oferece apoio de especialistas e mentores e acesso a metodologias inovadoras como Design Thinking, Startup Enxuta e Modelo de Negócios Canvas. A proposta é que, durante quatro meses, os empreendedores consigam projetar, testar e aperfeiçoar as iniciativas que podem se tornar coletivos, movimentos, organizações ou negócios sociais para que estejam prontas para o mercado. Ao final, quatro ideias de destaque são selecionadas para se apresentar no Seminário SGB e concorrer a um fundo de investimento semente para contribuir com as suas iniciativas. Os encontros presenciais são em Florianópolis (SC), mas as inscrições estão abertas para pessoas de todo o país. Em 2015, foram 401 inscritos de 23 estados. O programa já apoiou 250 empreendedores e 120 iniciativas que usam tecnologias e novas mídias por um mundo melhor SGB Lab - Florianópolis (SC) - Inscrições até 3 de abril, pelo site. | empreendedorsocial |
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] | "E se os próprios moradores que vivem às margens do rio Doce relatassem de maneira livre sobre o maior crime ambiental da história do Brasil?" Foi com esse mote que nasceu o projeto #MeuRioDoce, que pretende dar voz à população afetada pela tragédia a partir de um crowdfunding. A proposta lançada nesta quinta-feira (3) pretende montar uma rede de comunicação popular interligando diferentes pontos do rio Doce, de uma de suas nascentes até sua foz. O projeto do coletivo Jornalistas Livres vai levar as ferramentas para que a população que vive nos 663 km afetados pelo derrame de lama registre diariamente os impactos na região. Na tragédia, cerca de 40 bilhões de litros de lama foram derramados com rejeitos da mineradora Samarco, controlada por duas gigantes do setor: a brasileira Vale e anglo-australiana BHP Billiton. O acidente atingiu 1.469 hectares de terras, incluindo Áreas de Preservação Permanente (APP) e reservas indígenas. De acordo com os organizadores do #MeuRioDoce, a única forma de garantir registros diários in loco do percurso da tragédia, que passa por transformações continuas, é ser feita pelos próprios locais. A ideia é que o trabalho seja pautado pela memória das comunidades, na ação coletiva, na apropriação do espaço e de intervenção sobre ele e na democratização da tecnologia como meio durante o processo de expressão. O resultado, entre fotos e vídeos, será compartilhado via redes sociais. Os moradores passarão por oficinas de comunicação, que incluem narrativas de internet, fotografia mobile e produção de vídeos. Para colocar em prática a ideia, serão necessários R$ 60 mil para compra dos smartphones, produção/edição, viagens e outros gastos. As doações podem ser feitas pelo site Juntos e ficará no ar durante 33 dias. | empreendedorsocial |
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] | Estão abertas as inscrições para 9º Congresso Gife, principal evento sobre investimento social privado no Brasil, que acontece de 30 de março a 1º de abril, em São Paulo. Na edição deste ano, o tema será "O sentido público do investimento social privado". A intenção com essa temática, segundo os organizadores, é tratar da problematização das relações contemporâneas entre o público e o privado a partir da atuação dos institutos, fundações e empresas envolvidos no campo do investimento social. Serão três dias de congresso nos quais contaram com especialistas da área da filantropia nas mesas de debates. Entre eles, está Darren Walker, presidente da Fundação Ford. Outro destaque do evento é o lançamento do Painel Gife de Transparência, que ocorrerá no dia 31/03, às 14h30. Trata-se de uma ferramenta on-line que organiza e disponibiliza informações institucionais relevantes sobre as fundações e institutos associados à organização, a partir de um grupo de indicadores. As inscrições são realizadas pelo site do evento. | empreendedorsocial |
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] | Ideias inovadoras que divulguem a cultura e a identidade negras no Brasil podem concorrer a edital de R$ 400 mil. Serão destinados R$ 400 mil a dez iniciativas, escolhidas por uma comissão formada por representantes indicados pelos organizadores. A ação é promovida pelo Fundo Baobá, organização sem fins lucrativos cuja missão é promover os direitos humanos por meio de ações voltadas à equidade racial no Brasil, em parceria com a Coca-Cola do Brasil. Serão considerados critérios como capacidade de promover a cultura e a identidade negra, a presença de afrodescendentes na coordenação e no desenvolvimento dos projetos, o alcance do impacto dos recursos, inovação e sustentabilidade. O edital "Cultura Negra em Foco" é direcionado a organizações com ou sem fins lucrativos que desenvolvam projetos que promovam a cultura e a identidade negra em suas mais diversas linguagens como moda, audiovisual, gastronomia, literatura, teatro, artesanato, serviços, teatro e dança, entre outros, que estejam formalmente constituídas e possuam CNPJ. O prazo final para envio das propostas é dia 13 de março de 2016. A divulgação dos resultados será em 14 de abril de 2016. Para participar é necessário preencher o formulário para solicitação de financiamento que se encontra nosite do Fundo Baobá e enviá-lo para o e-mail baoba@baoba.org.br, com o título "Edital - Cultura Negra em Foco". Outras informações com Cristina Lopes (clopes@baoba.org.br). | empreendedorsocial |
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] | Estão abertas as inscrições para a sexta edição do curso de desenvolvimento de negócios sociais e inclusivos da ESPM Social Business Centre. O objetivo do curso é estimular estudantes a desenvolver negócios sociais que gerem impacto significativo na sociedade e despertar o interesse de pessoas que queiram empreender na área social. A formação proporciona uma sólida formação, abordando aspectos conceituais e estratégicos sobre negócios sociais e inclusivos. O conteúdo ministrado permite ao estudante identificar problemas sociais e, a partir disso, elaborar um plano de negócios sociais. A escolha das disciplinas e a formação da grade curricular englobam os principais aspectos para o desenvolvimento de um plano de negócios social, que é elaborado pelos estudantes e apresentado ao final do curso. O curso de extensão tem 120 horas-aula é realizado em 10 encontros, com aulas ocorrendo às sextas-feiras, à noite, e aos sábados, durante o dia. Oferecido nas unidades de São Paulo e Rio de Janeiro, os interessados têm até 15 de abril para comparecer à unidade paulista ou carioca e realizar a sua inscrição. A seleção dos candidatos ocorre mediante análise do currículo, carta de interesse e entrevista. O interessado deve enviar currículo completo e carta de interesse para negociosocial@espm.br. Informações extras podem ser conferidas no site. SERVIÇO O quê: curso de desenvolvimento de negócios sociais e inclusivos Quando: inscrição até 15 de abril Onde: unidades de São Paulo e do Rio de Janeiro da ESPM Quanto: R$ 4.200 (RJ) e R$ 4.500 (SP) podendo ser pago em até 6 parcelas, no cartão de crédito ou à vista | empreendedorsocial |
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] | Ailton Krenak, 63, nasceu na bacia do rio Doce e desde os anos 1980 se tornou um intelectual e líder na luta pelos direitos dos povos indígenas no Brasil. Jornalista e escritor, recebeu das mãos do ministro da Cultura, Juca Ferreira, o título de professor honoris causa, concedido pela Universidade Federal de Juiz de Fora, na quinta-feira (18). Pertencente à etnia Krenak, que leva no sobrenome, viu durante décadas a região onde nasceu sofrer perdas profundas. Primeiro, o desmatamento e os empreendimentos obrigaram seu povo a migrar. Depois, viu suas terras serem soterradas por um mar de lama com rompimento da barragem de Mariana (MG), em novembro passado. Na tragédia, cerca de 40 bilhões de litros de lama foram derramados com rejeitos da mineradora Samarco, controlada por duas gigantes do setor: a brasileira Vale e anglo-australiana BHP Billiton. "Eles acabaram com o território e com a vida das pessoas. Agora, jogam a pá de lama", afirma ele, que mora na Reserva da Biosfera da Serra do Espinhaço, onde se encontram as nascentes dos rio São Francisco, Doce e Jequitinhonha. Leia a seguir o depoimento dele à Folha. * O que a Vale e a Samacro fizeram, em conluio com os órgãos de fiscalização, é um crime. Não foi um acidente o derrame de lama em Mariana. No Rio Doce, a minha vida de menino foi cheia de aventuras com os meus irmãos e uns 40 ou 50 primos. O sobrenome Krenak veio da minha família indígena, o povo Krenak, que vive no Vale do Rio Doce, divisa do Espírito Santo com Minas Gerais. Eu nasci num córrego chamado Itabirinha. Lá tem uma reserva indígena onde vivem umas 100 famílias Krenak. Elas estão bem no rumo desse derrame que a mineração fez a 400 km da cabeceira do rio, mas que desceu até o mar e chegou ao Espírito Santo. No rio Doce, tenho mais de 50 anos de lembranças. Nossa família, juntando netos, bisnetos, tataranetos e todos os outros, dá umas 70 pessoas. Todos viveram e nasceram ali. Meus filhos cresceram indo para a beira do rio e conversando com ele, assim como também fazia a minha mãe, a avó deles. Quinze dias antes de acontecer esse derrame, minha mãe sonhou que tinha ido à beira do rio. O [rio] Doce pediu a ela que não entrasse na água porque estava envenenada. Depois do que aconteceu, ela fica lá olhando para o céu com o olho estatelado com um ar de 'meu mundo acabou'. Minha mãe é a matriarca dessa aldeia. Nasceu ali e criou uma grande quantidade de filhos, netos e tataranetos na beira do rio. Agora, pergunta a eles: 'Vocês não vão fazer nada, não? Eles mataram o rio. Vão ficar olhando?'. Para os Krenaks, o rio Doce tem vida, é uma pessoa. Falar dele é como se referir a um antepassado. Ele tem o dom de curar as pessoas, de alimentar a imaginação e os sonhos. É onde batizamos as crianças. É lógico que não é só um corpo d'água. São paisagens, montanhas. É uma região inteira onde o povo Krenak construíram suas aldeias no começo do século 20, quando ali só tinha mata. Essa vertiginosa tomada pelos empreendimentos, que chegaram devorando a paisagem, culminou com esse envenenamento do rio. Agora, todos os moradores estão com a mesma sensação de impotência e frustração diante da omissão do sistema de controle e gestão que deveria estar articulado em situações como essa, de crime ambiental. O pessoal nas aldeias está até hoje com o rebanho parado. É a atividade que dá sustentabilidade à reserva, uma área pobre, apesar de ser berço da mineração. A totalidade dessas famílias vivia da pesca e da criação de gado. Há 10 anos, produzem leite e vendem para uma companhia de laticínios. A produção foi gravemente afetada. Estão tentando se recuperar, mas parte do rebanho morreu. Acabaram com o território e com a vida dessas pessoas. Agora, jogam a pá de lama. O sentimento que impera entre as famílias é um pouco de prostração e revolta. As pessoas mais atingidas são vulneráveis e não têm como reagir à altura, porque estão diante de agressores que são muito mais fortes e poderosos. É como se eles fossem grandes demais para levar uma multa e ir para a cadeia. É um adversário desproporcional, Que tamanho de multa vai afetar a Vale e a Samarco? No caso de responsabilidade criminal, vai prender quem? É uma corporação, prende todos os diretores, todos os fiscais? Os mais jovens têm dito que sentem que roubaram o futuro deles, acusam essas corporações de serem ladras de futuro. MIGRAÇÃO FORÇADA Isso vai expulsar muita gente daquela região. Outra consequência será a desvalorização de tudo que construíram ao longo da vida. Quem vai querer comprar uma propriedade onde os animais não podem beber água do rio? A sensação é que estamos em um país sem governo. Isso cria uma sensação de injustiça grande. É uma indignidade o que fizeram com o rio. [Como líder da causa indígena], eu já fui ao Japão, à Europa, aos Estados Unidos, já andei pela América Latina, entrei em lugares que só doidão, guerrilha mesmo, anda. Fui a reunião do Banco Mundial, na ONU, na CIA, na KGB. Para mim, esses lugares todos não têm importância nenhuma, porque o lugar mais bacana do mundo é o rio Doce. Não há mais vida no rio, está estéril, cheio de minério. Nossa vida sempre foi marcada pelo ritmo da natureza. Lembro da minha infância, quando tinha enchente, a água trazia árvores. Nessa época, não tinha percepção sobre coisas de meio ambiente, mas sabia que estavam roubando alguma coisa impagável e tirando da gente algo de valor inestimável. Hoje, sei que eles estavam acabando com as nossas nascentes, com as nossas águas, com os pássaros, com os bichos que amo. REABILITAÇÃO Se não tivessem tirado a mata das terras altas do Vale do rio Doce, as nascentes iam continuar produzindo muita água boa e limpa, que iam cair na calha do rio e com o tempo 'água mole em pedra dura, tanto bate até que fura'. Acontece que tiraram as matas. Meu desejo é cheio de esperança de que a natureza nos surpreenda [e reabilite o rio]. Duas vezes por semana, o caminhão-pipa passa nas casas e nos núcleos de produção de leite e enche grandes caixas d'água. É o suficiente para cozinhar, beber, lavar as coisas e dar água aos animais. Mas é uma situação de acampado. Ninguém vive assim, a não ser nos campos de refugiados da ONU, nos acampamentos dos sem-terra ou em lugar flagelado. É situação de emergência. Os responsáveis por isso estão fazendo mitigação. Foi feito um resgate de algumas espécies que vivem nas margens e nos rios. Para as famílias que vivem da pesca, foi criada uma ajuda financeira. Aos que tiveram seus rebanhos envenenados ao tomar água do rio, vão avaliar o prejuízo para indenizar depois. Tem uma cerca isolando o limite inteiro da reserva com o rio para que o gado não chegue na água, porque se chegar vai morrer lá dentro. Parece que as mineradoras querem ficar só nisso, vão enrolar, enrolar, até que todo mundo esqueça, que tenhamos uma tragédia ainda maior. Isso é revoltante. Estamos articulados para reagir a essa ação e não vamos ficar na beira do rio prostrados. Os Krenaks estão o tempo todo berrando para mostrar que estão descontentes. Estão resistindo, porque amam o lugar em que vivem e têm histórias. AILTON KRENAK participou, em 2008, da série de depoimentos "Memória dos Brasileiros", realizada pelo Museu da Pessoa. Membro da Rede Folha de Empreendedores Sociais, a organização coleciona histórias de vida de pessoas comuns e prega que escutar o outro é um instrumento para a democratização da memória social. Veja o depoimento aqui. | empreendedorsocial |
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] | A Artemisia está em busca de negócios que oferecem, de forma intencional, soluções para problemas sociais que atingem a população de baixa renda. As inscrições para a aceleração são gratuitas e vão até 8 de abril. Com início previsto em junho de 2016, o programa atua em seis setores: saúde, educação, habitação, água/saneamento, empregabilidade e serviços financeiros. Entre as novidades desta edição estão o aumento do tempo de aceleração, que passa a ser de cinco meses. Nos últimos cinco anos, 79 negócios foram acelerados. Desses, 52% receberam investimentos, que somam mais de R$ 43 milhões, e 91% permanecem ativos. Um dos negócios sociais acelerados pela Artemisia foi o Vivenda, vencedor do Prêmio Empreendedor Social de Futuro em 2015. A aceleração desafia desafia os empreendedores a testar, na prática, novos modelos de receita e a refinar o impacto social em um ambiente de cocriação e colaboração. O processo tem por objetivo agilizar o crescimento do negócio em um curto período de tempo, além de potencializar o impacto social. Entre os critérios de seleção estão o impacto social, empreendedores com intenção genuína de mudar o Brasil para melhor, potencial de escala e estágio de maturidade. São elegíveis negócios com protótipo/produto em fase de testes no mercado até startups com produtos lançados e que buscam rápido crescimento. As inscrições podem ser feitas pelo site da Artemisia. | empreendedorsocial |
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] | Embrenhar-se pela floresta amazônica é um desafio para qualquer ser humano. A paisagem verde uniforme cortada por largos rios dificulta a exploração. Mas não são apenas moradores e turistas que enfrentam as longas travessias de barco. Os livros enviados de São Paulo a comunidades amazônicas pela Associação Vaga Lume também encaram dias e dias em estradas, aviões e hidrovias até o destino final. Algumas obras chegam a percorrer sete horas de voadeiras e rabetas –embarcações de médio e pequeno portes, até chegar a lugarejos remotos. É o caso da biblioteca Estrela da Manhã instalada em Cairara, localidade que pertence ao município de Tefé (AM). São 4.000 km que separam a comunidade da capital paulista, onde os livros são doados por instituições ou pessoas físicas. A ONG, que foi finalista do Prêmio Empreendedor Social 2013 e integra a Rede Folha de Empreendedores Socioambientais, atua há 15 anos na disseminação de bibliotecas para populações ribeirinhas no meio da floresta. Desde então, espalhou pela região mais de 200 pontos de leitura, onde a população dispõe de títulos de sucesso entre o público infantojuvenil e clássicos de diferentes épocas. Conheça 13 dessas bibliotecas construídas pela Vaga Lume em lugares remotos. | empreendedorsocial |
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] | O projeto de lei que vai normatizar as empresas juniores no Brasil passará pela última comissão necessária no Congresso, nesta quarta-feira (24). O texto retorna à CCJ (Comissão de Constituição e Justiça) para aprovação das emendas adicionadas em agosto de 2015. Se aprovado, o projeto será encaminhado para votação em plenário. Depois, submetido à sanção presidencial. A proposta é do senador José Agripino (DEM) e estabelece que as empresas mantidas exclusivamente por universitários passem a ser amparadas juridicamente. A pauta está no Congresso Nacional desde março de 2015 e, se aprovada, será uma lei pioneira no mundo. Os negócios nascidos dentro de universidades brasileiras vêm apresentando crescimento acelerado nos últimos cinco anos, saltando de 130 para 256 empresas atualmente. Para o autor do projeto de lei, o amparo jurídico impulsionará ainda mais o surgimento de novos empreendimentos no ambiente acadêmico. "Muitas empresas juniores não sabiam o que poderia significar a lei, mas nos últimos três anos foram mobilizadas. A aprovação é um estímulo para que novas surjam", diz Agripino. Atualmente, quase 10 mil universitários, ligados as 256 empresas juniores em 16 Estados e no Distrito Federal, operam seus projetos sem regulamentação específica. Com a lei, só as iniciativas que estiverem dentro dos requisitos poderão ser consideradas empresas juniores. As instituições devem ser integradas exclusivamente por estudantes matriculados em cursos de graduação e ter o propósito de realizar projetos e serviços que contribuam para o desenvolvimento acadêmico e profissional dos universitários. Além de, promover o desenvolvimento econômico e social da comunidade na qual está inserida, a proposta é fomentar o empreendedorismo entre os estudantes. O projeto de lei certifica que as empresas juniores, associações civis sem fins lucrativos, devem ser ligadas a, no mínimo, uma instituição de ensino superior e com trabalhos voltados para pelo menos um curso de graduação. MERCADO Para Victor Casagrande, presidente da Confederação Brasileira de Empresas Juniores, se aprovada, a lei poderá reduzir desafios na rotina das empresas juniores e aproximá-las do mercado, que ainda olha com desconfiança para o setor. "Será possível pleitear com maior facilidade o reconhecimento das empresas dentro das instituições de ensino, além de garantir espaço físico, orientação em projetos e reconhecimento de carga horária dos professores orientadores", explica Casagrande. Para ele, a lei possibilitará ainda um maior diálogo com órgãos públicos. As empresas juniores vão continuar a ser associações sem fins lucrativos e os estudantes se vinculam a elas como voluntário com objetivo de buscar capacitação profissional enquanto estudam. Pelo projeto, as empresas poderão continuar cobrando pela prestação de serviços, desde que direcionem os recursos para capacitação e fomento da iniciativa. Apesar de funcionarem dentro do ambiente universitário e serem supervisionadas e orientadas por professores da graduação e especialistas, as empresas juniores são geridas de forma autônoma pelos estudantes. | empreendedorsocial |
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] | Qual o papel da filantropia no combate à desigualdade? A partir deste questionamento, o GIFE realiza um debate virtual, aberto e gratuito, nesta terça-feira (23), às 17h. A desigualdade segue presente no Brasil e no mundo. Segundo a Oxfam, o 1% mais rico da população mundial detém mais riquezas que todo o resto junto. Para fomentar a discussão, estão confirmadas as presenças de Katia Maia, diretora-executiva da Oxfam Brasil, e de Nilcea Freire, representante da Fundação Ford. O debate esquenta as discussões do 9º Congresso GIFE, entre 30/3 e 1º/4. A inscrição para o hangout é gratuita, feita pelo site do GIFE. As perguntas podem ser enviadas por meio das redes sociais da organização durante o debate. Debate GIFE: Filantropia e Desigualdade - On-line. Ter. (23): 17h. Inscrições pelo site. GRÁTIS | empreendedorsocial |
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] | A cada ano, mais e maiores players passam a buscar compreender melhor e ver como podem participar, apoiando, investindo e fazendo negócios com impacto. É o que fica evidente após a 6ª edição do Fórum Latino Americano de Investimento de Impacto, realizado entre 16 e 18 de fevereiro, em Mérida, no México, uma conferência que também está crescendo a cada ano refletindo a evolução do ecossistema de negócios e investimentos de impacto. Participaram da última edição organizações como bancos como Deutsche Bank, BBVA e Banco Interamericano de Desenvolvimento (BID), os governos da Colômbia e do México e grandes empresas como a Cemex (maior conglomerado de cimento no México) e Danone. O Brasil estava presente com representantes da Vox Capital, ICE, Fundação Telefonica, Sitawi Finanças do Bem, Anprotec, Universidade de St. Gallen, UBS e Impact Hub. Durante o encontro, Ronald Cohen, líder da força tarefa de finanças sociais do G8, destacou que "no século 19 o setor financeiro só avaliava o retorno dos investimentos, enquanto no século 20 passaram a avaliar retorno e risco, e no século 21 avaliarão retorno, risco e impacto". Tal processo não tem mais volta. É cada vez mais difícil fazer investimentos sem pensar no impacto que eles geram na sociedade e no meio ambiente. Muitos fundos de investimento institucionais no mundo assinaram um compromisso com os Objetivos do Milênio (ODM), agenda que vigorou entre 2000 e 2015 e no final do ano pasado foram substituídos pelo Objetivos de Desenvolvimento Sustentável (ODS) e suas 169 metas - aprovados na 70ª Assembleia Geral da ONU. Assim, nos próximos anos os fundos farão a adequação dos seus portfólios gerando uma demanda por investimentos que integrem retorno financeiro e impacto positivo. Isso deixa claro que haverá cada vez mais capital para fazer negócios de impacto. Ao mesmo tempo, a geração dos "millenials" procura integrar trabalho, bem-estar e impacto. Já existem muitos talentos que antes buscavam trabalhar em grandes empresas e instituições financeiras e hoje querem atuar no ecossistema de negócios e investimentos de impacto. Nos Impact Hubs no mundo todo chegam diariamente jovens empreendedores, intraempreendedores e outras interessados em fazer um trabalho com significado, algo que integre sua estabilidade financeira com um propósito relevante. Esse grande volume de pessoas talentosas interessadas em negócios com impacto será fundamental para criar modelos de negócios, identificar estruturas de investimento e fomentar essa nova economia que está emergindo. Talento e capital são os ingredientes-chave para ampliar e fortalecer um ecossistema. Agora é o momento para grandes empresas, bancos e governo refletirem como podem contribuir e participar dessa nova economia que valoriza retorno e impacto com uma gestão de risco adequada. Aqueles que não o fizerem se tornarão obsoletos. No Impact Hub temos trabalhado cada vez com mais empresas, entidades governamentais e outras organizações para ajudar a identificar oportunidades de atuação em negócios de impacto. Existe muito por fazer na construção de uma nova economia mais sustentável e colaborativa, mas a revolução já começou e há muitas oportunidades para quem quer participar desse processo. HENRIQUE BUSSACOS, cofundador Impact Hub São Paulo e Florianópolis | empreendedorsocial |
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] | De franquias de camisetas a tecnologia de ponta, passando por fabricação de sorvete, a Feira do Empreendedor 2016 reunirá diversas oportunidades e soluções para quem já é empresário ou pretende ser, de sábado (20) à terça-feira (23). O maior evento de empreendedorismo do Brasil inclui em sua quinta edição novidades sustentáveis, como a camisa feita de PET e uma mini-horta que viabiliza uma nova forma de as pessoas consumirem alimentos produzidos em casa, livre de agrotóxicos e conservantes. A feira é organizada pelo Sebrae-SP e tem entrada gratuita. A expectativa é que sejam movimentados R$ 8 milhões em negócios. Informações e inscrições, pelo site ou pelo telefone 0800 570 0800. Feira do Empreendedor 2016 - Anhembi Parque - Pavilhão Norte/Sul - avenida Olavo Fontoura, 1.209, Santana, São Paulo, SP. Sab. a ter. (20 a 23/2): 10h às 21h. 14 anos. Inscrições e informações, pelo site do evento ou pelo telefone 0800 570 0800. GRÁTIS | empreendedorsocial |
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] | O tema das doações vem ganhando destaque no Brasil no último ano. A corajosa decisão de Elie Horn, dono da Cyrela, de se juntar ao movimento Giving Pledge e se comprometer a doar 60% (isso mesmo, 60%!) de sua fortuna em vida é realmente uma notícia positiva e um maravilhoso exemplo para indivíduos detentores de grandes fortunas no país. Entramos para o radar do mundo nesta questão como mostra o destaque dado ao Brasil no webinar "Analisando as tendências globais de doação", realizado antes do Carnaval pela WINGS (Worldwide Initiative for Grantmaking Support), uma associação global de organizações que apoiam a filantropia no mundo. Susan Pinkney, coordenadora de Pesquisas da CAF (Charities Aid Foundation), da Grã-Bretanha, destacou que, no mundo todo, há um crescimento do volume de doações para organizações sociais e das iniciativas individuais de ajuda a estranhos, enquanto o número de pessoas que realizam trabalho voluntário vem caindo. O aspecto cultural que mais chama a atenção é a forte presença dos países de língua inglesa entre os mais generosos do mundo. No ranking do World Giving Index (Índice Global de Solidariedade) aparecem cinco países de língua inglesa entre os seis primeiros colocados. Susan também mostrou que, nem sempre, uma economia rica implica generosidade. Apenas cinco países do G20 (grupo que reúne as nações mais prósperas do mundo) constam entre os 20 mais generosos, sendo Mianmar (a antiga Birmânia), país com PIB per capita de US$ 824 (14% do PIB per capita brasileiro) o primeiro colocado! Este país chegou ao topo por influência da religião budista, adotada pela grande maioria da população, que prega a doação como uma das obrigações dos fiéis. Mais de 90% dos moradores realiza doações. Maria Chertok, diretora da CAF Rússia, relatou que, em seu país não existe a tradição de doação para organizações sociais. Apesar do povo russo ser considerado generoso, o percentual de pessoas que contribuem para organizações sociais é muito baixo, cerca de 9%, contra uma média mundial de 31,5%. Ela explica que o grande obstáculo é a falta de confiança nas instituições e, por isso, os russos preferem doar diretamente para os necessitados, em vez fazê-lo para organizações sociais. Mesmo assim, o volume de doação vem crescendo, ainda que lentamente, e Maria acredita que, na medida em que a população tenha mais acesso a informações sobre os resultados dos projetos e trabalhos das ONGs, esse quadro pode mudar. Mas e o Brasil? Infelizmente, as informações sobre nosso país não são positivas. O Brasil vem caindo sistematicamente no ranking de países mais solidários e isso, talvez, possa ser atribuído à crise política iniciada há cerca de três anos, fazendo com que os brasileiros temam pelo futuro e passem a pensar mais em si próprios. O único ponto em que o Brasil vem registrando crescimento é na ajuda a estranhos, o que demonstra que, apesar de doar menos recursos financeiros, os brasileiros continuam sensíveis quando percebem alguém em necessidade. Neste cenário, o que é possível fazer? Em primeiro lugar, tentar entender melhor a nossa realidade. O IDIS (Instituto para o Desenvolvimento do Investimento Social), em parceria com organizações da sociedade civil, está conduzindo uma pesquisa, em escala nacional, para mapear o comportamento do brasileiro em relação à doação. Os resultados desse levantamento vão servir de base para que todos os interessados possam traçar estratégias para promover a cultura de doação no Brasil! PAULA FABIANI é diretora-presidente do IDIS (Instituto pelo Desenvolvimento do Investimento Social) | empreendedorsocial |
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] | Sensibilizado com os dados de violência doméstica no Brasil, o dentista Fábio Bibancos, fundador da organização não-governamental Turma do Bem, resolveu criar o projeto Apolônias do Bem. Há quatro anos, a iniciativa oferece tratamento integral e gratuito, feito por dentistas voluntários, para mulheres que vivenciaram situações de violências em casa. "A marca da violência estava na boca dessas mulheres. Sentíamos a necessidade de fazer essa nova denúncia", conta o vencedor do Prêmio Empreendedor Social em 2006. "Depois de passar pelo tratamento, elas renascem, conseguem mastigar e comer, fora a vaidade que desabrocha de volta", afirma Bibancos. A ONG, que conta com um grupo de 16 mil dentistas voluntários, espalhados por 12 países da América Latina e Portugal, tem como foco prestar atendimento odontológico gratuito a adolescentes e jovens de baixa renda. As Apolônias são ou fizeram parte de estatísticas que desafiam as políticas públicas no país: cinco mulheres são espancadas a cada dois minutos no Brasil, de acordo com dados da Fundação Perseu Abramo, de 2011. É no ambiente doméstico que acontecem 27,1% dos homicídios de mulheres. Entre as vítimas que foram atendidas pelo SUS em 2014, 67,2% foram agredidas por um parente próximo, parceiro ou ex-parceiro, de acordo com Mapa da Violência 2015 - Homicídio de Mulheres no Brasil. O país figura na quinta posição entre os 83 mais perigosos para a mulher no mundo, atrás de El Salvador, Guatemala, Colômbia e Rússia: com 4,8 assassinatos para cada 100 mil mulheres. Uma realidade que bate à porta do consultório da dentista Caroline Serrão, 37. Ao atender pacientes encaminhadas pelo projeto Apolônias do Bem no Espírito Santo, ela constata que elas são agredidas, principalmente, nos seios, ventre e no rosto. Razão pela qual muitas perdem os dentes. "Uma das mulheres que atendo foi torturada porque o ex-namorado não aceitou o término do relacionamento". relata Caroline. O tratamento de reconstrução já dura um ano e meio. "Ela teve fraturas múltiplas no rosto, perdeu todos os dentes. O maxilar entrou no crânio. Sofreu traumatismo e perdeu um pedaço da calota craniana, além de perfuração no pulmão." Vale o esforço e o engajamento. "Depois, vejo essas mulheres saindo reabilitadas como um todo, principalmente a autoestima", conta a dentista. O nome Apolônias é uma homenagem a personagem histórica que viveu em Alexandria, no Egito e, morreu em 249, após ser presa, espancada e ter os dentes quebrados e arrancados. Por essa razão, é considerada a padroeira dos dentistas e de quem tem problemas bucais. Nascida como projeto piloto para atender mulheres que passaram por situações de violência em São Paulo, a iniciativa se estendeu para o Rio de Janeiro e Espírito Santos nos dois anos seguintes. A meta de Bibancos para este ano é ampliar o projeto para todo o território nacional. Para obter tratamento, as mulheres passam por uma triagem realizada pelos dentistas voluntários nos centros de atendimentos à mulher das cidades onde residem. VIDA NOVA A aposentada Lauriete Martins, 62, foi uma das mais de 600 mulheres, vítimas de violência doméstica, no Brasil, que passaram pelo projeto Apolônias do Bem. Para fugir do desemprego que assolava o interior baiano, a então diarista desembarcou em São Paulo há 31 anos, ao lado do marido, pedreiro, e da filha ainda bebê. Veja vídeo Foi quando o casamento mergulhou em uma crise de ciúmes. Vieram as agressões físicas e as ameaças do marido, caso o denunciasse, se tornaram constantes na casa da família no Itaim Paulista, zona leste. A situação piorou quando Lauriete, quase aos 40 anos, desenvolveu um câncer no útero. Com dores e passando por um tratamento pesado seguido de cirurgia, ela passou a recusá-lo na cama, o que o deixou ainda mais furioso e violento. Até que um dia ele fechou toda a casa e a atacou. "Foram vários golpes de marreta e martelo. Minhas filhas gritavam para ele me soltar e não me matar", conta. Além de perder todos os dentes, ela teve fraturas nos ossos da face. "Fiquei toda deformada das pancadas", diz. Ainda fragilizada, a baiana se separou e encontrou um novo companheiro. No entanto, foram mais de 10 anos para que voltasse a sorrir, sair de casa e poder mastigar os alimentos normalmente. Conheceu um "dentista do bem" e foi selecionada para passar por um tratamento dentário completo e gratuito. "Foi a mesma coisa de acertar na loteria", diz ela, que passou por cirurgia e teve todos os dentes reimplantados. | empreendedorsocial |
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] | O casal de tatus-bolas do zoológico de Brasília pode ganhar companhia nos próximos dias. Um animal da espécie ameaçada de extinção foi encontrado em dezembro do ano passado no quintal da casa de agricultores da localidade Pau de Óleo, no município de Crateús (CE). Os sertanejos foram convencidos a entregá-lo à Associação Caatinga na Serra das Almas, organização não governamental de proteção ao bioma original do Nordeste e responsável pelo Programa de Conservação do Tatu-bola. Popularizado por ser mascote da Copa do Mundo em 2014, o mamífero está em risco de desaparecer da nossa fauna. A Associação Caatinga, membro da Rede Folha de Empreendedores Socioambientais, trabalha há 16 anos na preservação do ecossistema, habitat natural da espécie. "Se continuar o desmatamento da caatinga como está agora, o tatu-bola será extinto em 20 anos", diz Rodrigo Castro, coordenador da associação. O animal típico da Caatinga aparece na lista vermelha de espécies ameaçadas de extinção da União Nacional para a Conservação da Natureza (IUCN). Em janeiro de 2015, outro tatu-bola já havia sido resgatado na Reserva Natural Serra das Almas e encaminhado ao Zoológico de Brasília, onde um casal é mantido em cativeiro para ser estudado e ajudar no processo de preservação da espécie. Este pode ser também o destino desse outro mamífero. A associação informa que seu estado é ótimo. No momento, seu lar temporário é um recinto cercado na reserva natural cearense. Os guardas-florestais observam que o novo tatu-bola é mais esperto e agitado do que o trio já enviado a Brasília. Antes de ter seu destino definido pelo Ibama do Ceará, o resgatado precisará passar por um período de quarentena no centro de triagem de animais silvestres. Depois disso, ele pode ser enviado ao zoológico de Brasília ou ser devolvido à natureza, caso tenha condições de sobreviver sozinho na natureza. Veja o vídeo FAMOSO DESCONHECIDO O mamífero é pouco conhecido pela ciência e a observação da espécie em Brasília serve para descobrir seu comportamento e tentar a reprodução. Um filhote do animal chegou a nascer no zoológico, mas morreu na primeira semana. "Não se sabe como os pais cuidam dos filhotes, o que eles comem, quanto tempo se amamentam", explica Castro. No sertão cearense, a organização tem coletado resultados, principalmente na conservação do habitat natural do animal. No projeto No Clima da Caatinga, 3.300 famílias foram mobilizadas, com 96 hectares de APPs (Áreas de Proteção Permanente) e reservas legais protegidas e recuperadas, o que equivale a seis Maracanãs e meio. Em março, será lançado oficialmente o Programa de Conservação do Tatu-Bola com duração de quatro anos para captar parceiros e salvar o animal da extinção. | empreendedorsocial |
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] | O investimento social privado cresceu 206,8 milhões (7%) entre 2013 e 2014 e alcançou R$ 3 bilhões. O crescimento real de 2009 a 2014 chegou a 473,8 milhões (18,44%). Os valores são do Censo GIFE 2014, realizado em maio de 2015 e recém-divulgado. A pesquisa ouviu um terço das organizações do terceiro setor no Brasil. A maior parte (62%) dos recursos das organizações do terceiro setor vem de doações de empresas ou indivíduos que as mantêm. Isso faz com que essas instituições sejam facilmente influenciadas pelas mudanças de mercado. Em um cenário de crise como a que se iniciou em 2015, com lucros menores e cortes de gastos, a projeção é que os valores aplicados tenham sido menores no ano passado. "Como as empresas estão em recessão, é difícil que o investimento social não seja afetado", diz André Degenszajn, secretário-geral do GIFE. PROJETOS PRÓPRIOS Os recursos adquiridos em 2014 foram divididos entre despesas administrativas (21%), doação (25%) e, a maior parte (54%), execução de projetos. O reflexo dessa distribuição está no tipo de atuação. As organizações que executam programas próprios representam 91% do setor. No entanto, 78% apoiam OSCs (Organizações da Sociedade Civil). Os projetos de educação são os que levam a maior parte desses recursos (85%), predominância vista em levantamentos anteriores. "Existe uma percepção de que a educação é o maior desafio do Brasil hoje. Sem isso, a gente não avança", explica o secretário-geral do GIFE. PRESENÇA FEMININA O Censo GIFE é um retrato do investimento social privado. "A pesquisa é regular, tem uma série histórica, e traça o perfil das instituições", explica Degenszajn. Esse perfil é majoritariamente (53%) de organizações sem fins lucrativos criadas e mantidas por uma empresa ou seus acionistas. "Esse tipo de instituição vem crescendo, impulsionado principalmente pela abertura de capital", diz o secretário-geral do GIFE. Seja a organização familiar, empresarial, comunitária ou independente, 97% possuem conselhos formalmente constituídos. Nesse alto escalão, as mulheres representam apenas 27%, ainda que o número seja maior que nas empresas (8%). O índice desse setor, no entanto, oscila conforme o tamanho da organização. "Quanto maior o porte da empresa, são menos mulheres no conselho", afirma Degenszajn. Para mais informações do Censo GIFE 2014, acesse a publicação completa. | empreendedorsocial |
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] | A captação de recursos ainda é um dos maiores desafios para empreendedores e o mercado financeiro é visto como um "bicho-papão" para líderes do terceiro setor. Essa é a análise de um dos autores do livro "Captação de Recursos para Startups e Empresas de Impacto" (ed. Alta Books, R$ 44,90, 224 págs.), o economista Haroldo Torres, que elaborou a obra junto com o colega Marco Gorini. Os dois são sócio-diretores da Din4mo. "A pessoa tem uma noção vaga. Sabe que precisa, mas não consegue diagnosticar [no que deve aplicar o dinheiro obtido]", explica Torres. Segundo ele, cada fonte de recursos é adequada para um problema. "O fundo é indicado para quem tem um alto potencial de crescimento. Se não tem ambição de crescer, não faz sentido." O livro reúne informações, dicas e caminhos para captação. "Há uma enorme dificuldade [do empreendedor em lidar com] o setor financeiro. Ele tem medo do banco. Fundo é um ser de outro planeta", afirma Torres. O economista diz que as instruções também se aplicam a negócios sociais, principalmente empresas de impacto. "Para ONG, a captação é um pouco diferente e o capítulo quatro, sobre doações, trata de projetos do terceiro setor", explica. A obra também conta com um glossário de termos técnicos para "ajudar a reduzir essa figura do bicho-papão". Abaixo, os autores listaram sete dicas para iniciar a captação de recursos. 1- Se o empreendedor quiser crescer, precisa saber bem o que quer e ter muita certeza sobre como vai utilizar os recursos de terceiros. 2- Tentar compreender as diferentes fontes de recursos existentes. Hoje em dia, além do banco, existem alternativas como os fundos de investimentos acessíveis para empresas em segmentos mais dinâmicos, como tecnologia, ou para organizações de médio porte, mais estruturadas. Soluções como o crowdfunding e as doações podem ser utilizadas em projetos específicos que tenham impacto social ou ambiental positivo. 3- Descobrir qual fonte de recurso é a mais adequada para o momento e perfil do negócio. Se o empreendedor tem uma startup, dificilmente receberá investimentos de um fundo que negocia grandes valores. No entanto, poderá convencer centenas de microinvestidores a acreditarem e a investirem no negócio por meio de um site de crowdfunding para startups. 4- Preparar-se para contar uma história consistente, bem fundamentada em fatos que possam ser comprovados. O empreendedor precisa convencer o investidor potencial que o negócio é dinâmico, saudável e tem chances de sucesso. 5- Para contar essa história, o empreendedor precisará organizar toda a documentação e as informações que qualquer investidor ou emprestador exigirá. Não é possível contar essa história sem números; é preciso ter balanços e demais documentos contábeis (projeções/plano de negócios) organizados. O nome do empreendedor não pode estar sujo na praça e ele precisará levantar todas as certidões negativas que existem. No setor financeiro, credibilidade e argumentos fundamentados em dados consistentes fazem toda a diferença. 6- Preparar-se para uma negociação longa e complexa –mesmo quando os passos anteriores forem percorridos, a negociação exigirá muito. E, se o empreendedor estiver buscando um investidor, várias decisões difíceis terão que ser tomadas. Qual o valor a ser atribuído ao negócio e a cada cota? Quais serão as regras da sociedade e as responsabilidades de parte a parte? Nesta etapa, é necessário ter sangue frio e ser honesto. 7- O dinheiro chegou e é preciso saber cuidar muito bem dele. A sétima regra é preparar-se bem para gerir os recursos tomados –em especial, porque esse dinheiro terá que ser pago com juros ou o novo investidor exigirá um negócio em franca expansão. É primordial que o empreendedor se esforce para que o dinheiro novo realmente seja empregado para o negócio deslanchar. | empreendedorsocial |
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] | Que tal ganhar dinheiro fazendo a diferença para sua comunidade e até para o mundo? O Sense-Lab abriu inscrições para a primeira formação prática em empreendedorismo social, o Business Design for Change. A capacitação tem como objetivo a estruturação de negócios focados na criação de valor compartilhado, buscando também soluções para questões sociais e ambientais, além de sustentabilidade financeira. Os participantes passarão por um processo de vivência, troca de experiências e cocriação, colocando em prática o aprendizado para desenhar um negócio a partir de um novo entendimento. Os empreendedores que estão gerando impacto real e que tentam criar soluções para os principais desafios da coletivos atuais também participarão do curso para compartilhar suas experiências. O programa vai de 29 de março a 16 de abril, em São Paulo, com uma carga horária de 52 horas. As aulas serão às terças e quintas, das 18h às 21h, e aos fins de semana, das 9h às 17h, durante três semanas. Informações e inscrições, no site do Business Design for Change. Business Design for Change - Vivei.ro Inovação Social - rua Laboriosa, 37, Vila Madalena, São Paulo, SP. Ter. e qui.: das 18h às 21h. Sab. e dom.: das 9h às 17h (de 29/3 a 16/4). R$ 2.280 até 31/1. Inscrições e informações pelo site. | empreendedorsocial |
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] | Há quem defenda e acredite –como eu– em uma sociedade onde o binarismo de gênero não exista mais. Ou seja, na qual todas as pessoas possam estar soltas para transitar entre características femininas e masculinas. Talvez esses rótulos nem venham a existir mais, e, quando isso acontecer, nós, mulheres, estaremos finalmente livres dos julgamentos e amarras do "sexismo". Talvez nem fôssemos mais mulheres ou homens, mas sim seres do sexo feminino ou masculino, determinados apenas pelo órgão genital, e nunca pela aparência, forma de agir, ou outros tipos de signos. Nessa nova sociedade hipotética, as pessoas não precisariam necessariamente mudar seus corpos, pois isso não seria importante para sua identidade, porque o gênero não mais existiria. Esse pensamento "descabido" lembra-me bem de uma de minhas personagens, criada cinco anos atrás, em Paris, quando metáforas ainda habitavam meus pensamentos. "Liberté" era uma mulher tão livre que nem sequer conseguiríamos imaginar. A moça grafitada acompanhava um pássaro, e onde este a tocava, sangrava: uma lembrança de todas as mulheres que sofreram e deram suas vidas para que ela pudesse um dia ser assim. "Liberté" é o símbolo de um futurismo feminista. Um ponto utópico em nossa história, que ainda não somos capazes de decifrar ou de entender. Com a morte do gênero, o masculino e o feminino passariam a não existir mais, e como este é um pensamento ainda incapaz de ser visualizado hoje, ela é uma "mulher" que não conseguimos imaginar. Não sabemos o que seria e como seria, nem se realmente a palavra "mulher" seria a ideal para identificá-la. Chamo aqui de futurismo feminista um movimento branco, burguês e até acadêmico, que pensa a mulher como autônoma em sua vida, de uma forma linda, mas que hoje ainda não é real. É coisa do futuro. Seria incrível se esse futurismo existisse, e se nós fôssemos tão soberanas como acreditamos ser. Mas não, não somos. Trata-se de um equívoco pensar que estamos totalmente libertas e emancipadas. Não há atenção à diversidade de experiências e de pontos de vista, marcando lugar, tempo e condição de cada mulher, incluindo as mais emancipadas –que também vivem nessa estrutura de sociedade patriarcal–, que, por mais que se sintam soltas, não são. E, ainda, esse discurso futurista feminista não considera a grande parcela das mulheres que ainda vivem em condições inferiores de autonomia. Afinal, uma coisa é considerarmos a situação da mulher da cidade e outra é a da mulher do campo. Da mesma forma a mulher emancipada no Brasil difere bastante de outra emancipada na Áustria, por exemplo. O Mapa da Violência de 2015 mostra que 147.691 mulheres precisaram de atendimento médico no Brasil em um ano, em função de violência doméstica, sexual ou de outro tipo. Isso significa que há 405 mulheres por dia no país recorrendo a algum serviço de saúde, em razão de violência. Dessas agressões, 23% são cometidas por parceiros ou ex-parceiros, ou seja, uma das pessoas de seus círculos que as mulheres acreditam ou acreditavam mais poder confiar. Enquanto houver dados como esses, as ideias introdutórias deste texto ainda hão de ocupar apenas o mundo das ideias e dos desejos. Já a batalha do dia a dia –em busca daqueles mesmos direitos pelos quais as mulheres já lutavam há um século, ou mais, fora da bolha do pensamento futuro feminista– ainda há de ser muito árdua, longa e, por vezes, até humilhante. É preciso militar muito ainda pela garantia do direito norteador de todos os demais, que é o direito às decisões sobre o corpo e a vida da mulher, sem interferência de outros, sejam eles um companheiro, a família ou até o Estado. PANMELA CASTRO é artista plástica, grafiteira, fundadora da Rede Nami e finalista do Prêmio Folha Empreendedor Social de Futuro 2015 | empreendedorsocial |
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] | Organizações com ou sem fins lucrativos que desenvolvam projetos inovadores focados na divulgação da cultura e da identidade negra no Brasil têm até 13 de março para enviar seus projetos para o edital "Cultura Negra em Foco". O objetivo é apoiar projetos já existentes, que possam ser alavancados com os investimentos disponíveis, potencializando a qualidade e a abrangência da iniciativa. O resultado será divulgado em 14 de abril. Dez iniciativas serão beneficiadas com um prêmio total de R$ 464 mil. Elas serão escolhidas por uma comissão formada por representantes indicados pela Coca-Cola Brasil e pelo Fundo Baobá, realizadores do concurso. Os critérios de seleção incluem a capacidade de promover a cultura e a identidade negras, a presença de afrodescendentes na coordenação e no desenvolvimento dos projetos, o alcance do impacto dos recursos, inovação e sustentabilidade. Para mais informações e inscrições, acesse o site. | empreendedorsocial |
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] | Na Semana do Investimento Social Privado, celebrada entre 28 de março de 1º de abril, atividades gratuitas serão realizadas em todo o Brasil para ampliar o debate sobre o assunto. É a primeira vez que o evento é organizado. As iniciativas da programação serão todas organizadas por associados do GIFE, além de parceiros e organizações que trabalhem com o tema do investimento social privado. Palestras, rodas de conversa, teatro e shows musicais são alguns dos formatos de apresentação que podem ser inscritos pelo formulário on-line até 11 de março. O manual de participação também está disponível na internet. Podem participar associados do GIFE e parceiros e organizações do setor. O evento ocorre em paralelo ao 9º Congresso GIFE, que traz como tema "O sentido público do investimento social privado" e será realizado entre os dias 30 de março e 1º de abril. Mais informações e inscrições pelo site. Semana do Investimento Social Privado - Brasil. Seg. à Sex. (28/3 a 1º/4). GRÁTIS Inscrições pelo formulário on-line. 9º Congresso GIFE - Fecomércio - rua Dr. Plínio Barreto, 285, Bela Vista, São Paulo, SP. Qua. à Sex. (30/3 a 1º/4). R$ 1.300 (associados GIFE) ou R$ 1.900 (não associados), até 19 de fevereiro. Inscrições e informações pelo site. | empreendedorsocial |
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] | Os jovens brasileiros estão entre os que mais são alvo da violência. Em 2012, das 56 mil pessoas assassinadas no Brasil, 30 mil tinham entre 15 e 29 anos e 77% eram negros. Para ajudar na mudança dessa realidade, o Fundo Brasil de Direitos Humanos vai doar R$ 560 mil a projetos que foquem a juventude no enfrentamento à violência, pelo edital "Juntos/as contra a violência que mata a juventude brasileira". Serão até R$ 40 mil doados para cada grupo e indivíduo selecionados. Lançado em formato de história em quadrinhos, o edital mostra a importância de criar condições para que os jovens sejam os principais sujeitos no enfrentamento à violência que os atinge, principalmente os negros, maioria (67%) entre os presos em 2014. O Fundo Brasil está ainda com o edital anual "Combate à violência institucional e à discriminação" aberto para inscrições. O apoio é para propostas que enfrentem as violações de direitos humanos promovidas por instituições oficiais, suas delegações e/ou empresas. Os projetos devem ter custos totais entre R$ 20 mil e R$ 50 mil e até um ano de duração. O total do valor dado pelo Fundo para este edital deve chegar a R$ 800 mil, totalizando R$ 1 milhão para causas de direitos humanos em 2016. Os critérios de seleção para ambos os editais são a adequação à proposta, impacto social pretendido, efeito multiplicador, criatividade, caráter inovador, consistência da proposta, conexão com redes, fóruns, articulações locais, regionais ou nacionais, entre outros. A prioridade são organizações da sociedade civil e defensores de direitos humanos que tenham poucos recursos e dificuldade de acesso a outras fontes de recursos. Os interessados precisam inscrever suas propostas até 26 de fevereiro. Mais informações no site do Fundo Brasil. | empreendedorsocial |
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] | Oito organizações do terceiro setor atuantes na região metropolitana de São Paulo serão selecionadas para participar de consultoria gratuita de marketing, comunicação e gestão realizada pela ESPM Social. A consultoria semestral auxilia no diagnóstico de eventuais problemas de estrutura, estratégias de posicionamento, práticas administrativas e processos de atuação para melhorar o desempenho e a visibilidade, além de identificar e potencializar as forças da organização. ONGs e Oscips selecionadas receberão um diagnóstico e um plano de ação baseados em análises do macro e do microambiente da organização, seu ambiente interno, situação financeira, comunicação, processos de gestão etc. O plano de ação trará indicações de novos rumos e estratégias a serem adotados. Um ano após a entrega do material, uma equipe da ESPM Social entrará em contato com a organização para o acompanhamento dos impactos e da implementação das ações. As inscrições vão até 29 de janeiro, pelo site da ESPM Social. | empreendedorsocial |
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] | Alguns fatos ocorridos nos últimos meses no Brasil têm me deixado em um estado de alegria e tristeza ao mesmo tempo. Fico alegre ao ver que somos um povo que luta, grita e briga por seus direitos. Ao mesmo tempo, tenho a tristeza ao ver que também existe um povo acomodado, individualista e despolitizado. As últimas pesquisas realizadas pelo Datafolha em São Paulo demonstraram que 71% dos eleitores paulistas não têm preferência por nenhum partido das 35 siglas que existem. O desinteresse pela política e ausência de uma visão mais politizada sobre as questões sociais têm aumentado principalmente nos grupos dos mais jovens. Porém, os jovens das escolas públicas de São Paulo têm demonstrado a sua força política na busca da construção de outro modelo de educação. É nessa esfera heterogênea brasileira dos que lutam e dos que estão "de boa" (os despolitizados) que verificamos diversos movimentos e iniciativas que nos deixam extasiados. Cabe ressaltar, lamentavelmente, comunidades nas redes sociais que tem crescido de forma alarmante, entre elas: "Nem de Humanas e Nem de Exatas - Sou de Boas"; "Tô de Boas"; "Escola Sem Partido". Tais comunidades destacam em suas páginas a preocupação com a "contaminação Político-Ideológica nas escolas", como também lemas de "ame os seus amigos e viva", ou "um dos meios de se chegar à verdade é por meio de um bom sono". Bem, não cabe aqui apresentar esses "ignorantes apáticos", que vivem a sua vida em uma "bolha da ilusão". Cabe sim, destacar e enaltecer os estudantes que ocuparam as escolas de São Paulo, o MST (Movimentos dos Trabalhadores Sem Terra) que lutam por justiça e os diversos movimentos sociais e iniciativas populares que lutam em prol da democracia e da defesa dos direitos sociais, políticos e econômicos. No mundo dos que lutam, gostaria de destacar o projeto da organização Agenda Pública, vencedor do Prêmio Empreendedor Social da Folha em 2015. O projeto foi idealizado pelo jovem cientista político Sergio Andrade e conta com uma equipe de profissionais. O foco do seu objetivo é aprimorar a gestão pública, a governança e incentivar a participação social em municípios impactados por grandes obras. As consequências têm sido extremamente positivas, favorecendo o diálogo entre os atores públicos, privados e a comunidade. É nesse Brasil, dos que lutam e dos que estão "de boa", que vamos vivendo: em um mundo marcado pela destruição do homem e da natureza. Respeito à turma da "neutralidade", daqueles que detestam política, que detestam confrontos, etc. Acredito que a vida isolada em "feudos" ou em "condomínios" não passa de uma grande ilusão. Fazemos parte de um mundo muito maior em que todos nós somos responsáveis pela sua construção ou destruição. Como dizia Paulo Freire, é preciso construir outro mundo. Para isso, "não basta somente viver, é preciso existir". Existir é lutar, construir, participar, refletir. MÁRCIA MOUSSALLEM, doutora em serviço social e sócia da Merege & Moussallem Consultores, parceira do Prêmio Empreendedor Social | empreendedorsocial |
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] | O barco com as fundadoras da Associação Vaga Lume e seus acompanhantes se aproxima do porto do município de Breves (PA) quando começa os gritos de uma recepção calorosa: "Ume! Ume! Ume! Eu sou Vaga Lume!" A equipe local aguardava o pessoal de São Paulo em festa com balões, faixas e camisetas confeccionadas especialmente para a ocasião, para iniciar, dali a algumas horas, a Expedição Vaga Lume - 15 anos. A iniciativa comemorava os feitos e os ganhos sociais da organização nos municípios amazônicos. A partir de uma metodologia própria, a Vaga Lume oferece estrutura, formação e apoio à autogestão de bibliotecas comunitárias, que se tornam equipamentos de desenvolvimento local para 159 comunidades da Amazônia. A Folha percorreu, ao lado da equipe organizadora da expedição, doze horas de barco da capital Belém até Breves, um município de pouco menos de 100 mil habitantes, ao sul da Ilha do Marajó, onde a floresta impera. A expedições para locais isolados no meio da Amazônia, que se multiplicaram por nove Estados brasileiros, começaram em 2002, quando a trupe da Vaga Lume embarcou pela primeira vez para comunidades rurais da Amazônia Legal. A logística é complicada e os poucos títulos que lá chegam, além dos da Vaga Lume, são didáticos, fornecidos pelo governo federal. Três das 293 escolas de Breves receberam uma biblioteca Vaga Lume, em 2010. A chegada na região foi uma replicação do trabalho iniciado em 2002, em Portel, cidade vizinha. "Fiquei muito satisfeita com o trabalho de formação e engajamento dos voluntários da equipe local. Mostra que o projeto tem uma legitimidade", afirma a presidente da Vaga Lume, Sylvia Guimarães, finalista do Prêmio Empreendedor Social em 2013. A recepção continuou na Semed (Secretaria Municipal de Educação), com muitos quitutes –suco de abricó, pequi e cupuaçu, além da tapioquinha e bolo de tapioca– e cultura local, como a apresentação de dança Carimbó. AMAZÔNIA A DENTRO Dali, a Expedição Vaga Lume 15 anos partiu, com mais de 20 pessoas, entre as fundadoras, equipe, parceiro locais, educadora e acompanhantes, para três dias embarcados. Um para cada comunidade de Breves: Manancial Celeste, São Miguel dos Macacos e Vila Dias. No barco, as redes se cruzavam para poder acomodar a todos. Saindo de Breves, não demora muito para o sinal do celular desaparecer –e assim permanecer durante os quatro dias da expedição. O piloto não possuía GPS e levou a equipe certeiramente para Manancial Celeste. A missão parece impossível para qualquer forasteiro. Quando o rio se transforma em estrada, não há as sinalizações costumeiras, nem placas mostrando que tal comunidade está à direita ou esquerda da bifurcação. As três comunidades visitadas possuem algumas características em comum: forte influência religiosa, alta evasão de jovens atrás de oportunidades e grande dependência da indústria madeireira. Após a instalação das bibliotecas, agora, as três dividem mais um ponto em comum: reconhecem a importância da leitura. Em Manancial Celeste, a influência religiosa foi mais evidente. A recepção calorosa permeou toda a viagem, sempre com um bufê de variedades regionais muito bem elaborado –tapioca, tacacá, tucupi, entre outras iguarias lá plantadas. Nessa comunidade, os alunos organizaram uma apresentação de teatro local e dança, com direito ao famoso "passinho" dos ritmos de funk, mas em versão gospel. Na visita à biblioteca, constaram-se dificuldades além da estrutural. "As pessoas que solicitaram a biblioteca não estão mais lá", explica Sylvia Guimarães. A moradora Nelceli de Araújo, 41, herdou a incumbência de cuidar do projeto quando a cunhada casou e foi embora. Funcionando dois dias na semana, a biblioteca estava parada. "Quase entreguei, mas duas meninas começaram a trabalhar", relata. O professor Michael Coelho, 32, leciona na comunidade desde o início deste ano. Assim que descobriu a biblioteca, passou a utilizá-la como atividade complementar em suas aulas. "Os alunos têm necessidade, vontade de ler até para não ficar ocioso e ir trabalhar", diz. A biblioteca que mais se destacou, segundo a avaliação de Sylvia, foi a Cantinho da Alegria, em São Miguel dos Macacos, visitada na sequência. Ainda que tenha finalizado sua sede na manhã do sábado (18/9) em que a equipe chegou, foi onde notou-se um maior engajamento. "Os professores e voluntários são moradores [de São Miguel dos Macacos]", explica a presidente da associação. PAIXÃO PELA LEITURA Fabrício Pereira, 17, é voluntário na biblioteca na comunidade desde seu início e desenvolveu o gosto pelos livros. "Me sinto outra pessoa quando estou lendo", conta. Ele lê para os avós e incentivou outras crianças a seguirem seus passos. O jovem reconhece como a leitura mudou sua vida. "Antes da biblioteca, eu ia jogar bola, dormir depois da aula. Agora, vou para a biblioteca", conta. Por falta de uma escola de ensino médio, Fabrício teve que parar de estudar. "Me entristeceu muito ficar dois anos parados. Quero estudar para ser policial em Breves", afirma. Quem o trouxe para a biblioteca há cinco anos foi Jesus de Nazaré Vieira, 39, professora da escola Marechal Rondon e voluntária. "Tenho alunas que já estão na universidade. Me orgulho muito de ter colaborado para isso", conta. Para Jesus, além da dificuldade de acesso às tecnologias, a comunidade tem um desafio estrutural. "Existe uma escassez dos recursos didáticos", diz. Nas três comunidades, as aulas concorrem com o dinheiro. Seja em madeireira ou subindo açaí, os jovens veem ali uma oportunidade de ganhar alguma renda para si. Na última parada, no entanto, a presença de ocupações extracurriculares ficou mais evidente. A Vila Dias é de propriedade de uma madeireira e, quem não está na escola, trabalha lá. Ainda assim, a professora Valdene Gama, 43, relata a alegria de ter lá uma biblioteca da Vaga Lume. "O dia da chegada dos livros foi uma festa." Luana Duarte, 20, é voluntária e passou a gostar dos livros quando eles deixaram de ser didáticos. A jovem relata, contente, a evolução das crianças. "Melhorou a leitura. Eles não gaguejam e agora interpretam." A presidente da associação reconheceu o trabalho realizado no povoado, "mas não é o perfil comunitário que a Vaga Lume tem vocação", explica. Para Sylvia, o projeto tem um espaço muito grande para crescer, se tiver apoio e interesse da sociedade. "Tem uma fragilidade na equipe local. O apoio só da prefeitura, secretaria [de educação] é pouco", diz. "Precisa ter mais parceiros no município", conclui. A repórter Patricia Pamplona viajou a convite da associação Vaga Lume. | empreendedorsocial |
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] | Entre candidatos do Afeganistão, Brasil, Guatemala, Haiti, Somália, Sudão, Turquia, Zâmbia e Zimbabwe, a fundadora da Ink, Liziane Dranka Silva, parceira do Prêmio Empreendedor Social, foi reconhecida mundialmente pela Pm4gos, como a pessoa que mais se destacou na promoção e no acesso a ferramentas para a profissionalização da gestão de projetos de impacto social. Ao fundar a Ink, Liziane permitiu que, desde 2011, mais de 1.000 pessoas tivessem contato direto com a metodologia internacional PMD Pro, voltada para gestão de projetos sociais. A Ink ministra cursos on-line e presenciais do PMDPro, apoia organizações e co-gerencia projetos sociais de alta complexidade. Além disso, também por sua idealização, oferece apoio estratégico a organizações sociais com ajuda do conceito e de outras metodologias. Pm4ngos, responsável pela premiação, é uma organização internacional sem fins lucrativos que busca um mundo justo e sustentável, no qual o investimento social pode alcançar o maior impacto. | empreendedorsocial |
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] | No dia 15 de dezembro, foi publicada a Lei 13.204, que alterou significativamente o texto da Lei 13.019/2014, conhecida como o Marco Regulatório das Organizações da Sociedade Civil, que trata das relações de parceria entre a Administração Pública e as chamadas OSCs. Além disso, também trouxe mudanças em outras normas de suma importância para o setor sem fins lucrativos, como, por exemplo, a ampliação da possibilidade de remuneração de dirigentes das OSCs e a ampliação dos incentivos fiscais a doações. Uma das principais mudanças foi a ampliação do conceito de OSC para efeito da lei, que passa a se aplicar também às parcerias firmadas pelas cooperativas solidárias e pelas organizações religiosas que se dediquem a atividades de cunho social. Outro aspecto relevante foi a exclusão do regime jurídico da Lei 13.019/2014 para as parcerias que não envolvem repasse de recursos financeiros e àquelas firmadas no âmbito do SUS, dos Fundos Educacionais, da Lei Cultura Viva e dos Termos de Parceria das Oscip (Organizações da Sociedade Civil de Interesse Público), além dos Contratos de Gestão das OS (Organizações Sociais), que já tinham sido excluídos do texto original da Lei 13.019/2014. A criação de tantas exceções ao regime geral da Lei 13.019 sem dúvida diminui o impacto direto da sua entrada em vigor. No entanto, o atual vácuo normativo na matéria das parcerias entre Estado e OSCs –esta é a primeira lei nacional que trata do tema– reforça que os dispositivos gerais da Lei 13.019 sejam utilizados na interpretação dos casos concretos, mesmo naquelas relações jurídicas sobre as quais a lei não incide diretamente. Outra novidade é o escalonamento no tempo de existência das OSCs para formalização das parcerias, sendo de um, dois ou três anos, a depender se o instrumento é firmado no âmbito Municipal, Estadual ou Federal. Inova também na diminuição da ingerência da norma sobre a forma da execução geral da parceria, reforçando o foco no controle de resultados e eliminando boa parte das exigências procedimentais. É preciso reconhecer a relevância das alterações promovidas pela Lei 13.204 no contexto atual, pois, ao respeitar a independência e a liberdade de auto-organização das OSCs, alinha-se às boas práticas internacionais na matéria. No âmbito da União, Estados e Distrito Federal, a Lei 13.019 entrará em vigor em 23 de janeiro de 2016. A sua adoção nos Municípios, porém, deverá ocorrer a partir de 1º de janeiro de 2017, salvo se estes optarem por implementá-la em momento anterior. Outro ponto importante é o caráter participativo do processo de construção desta lei, que expressa a experiência acumulada ao mesmo tempo em que propõe avanços mais consentâneos com o estágio de desenvolvimento de nossa democracia e com nível de interação entre o Estado e a OSC. Desde sua publicação em julho de 2014, algumas boas iniciativas foram tomadas no sentido de se ampliar a participação de toda a sociedade no seu processo de regulamentação. Em junho de 2015, elaboramos o Boletim Orientação Jurídica n° 05 para a Abong (Associação Brasileira de ONGs), no qual identificamos os aprendizados e propusemos recomendações para os processos de regulamentação local. Outra importante alteração foi promovida para consolidar a permissão de remuneração de dirigentes que trabalham nas OSCs, sem prejuízo da manutenção de determinadas isenções tributárias, desde que cumpridos requisitos legais. Por fim, com relação aos mecanismos de financiamento das organizações da sociedade civil, a nova legislação também ampliou incentivos fiscais a doações para OSCs. Todas estas novidades aperfeiçoam o marco jurídico das organizações da sociedade civil e mexem em temas que ultrapassam a discussão dos recursos públicos, abrangendo de forma mais clara o universo do empreendedorismo social. Ao aumentar as hipóteses de incentivo fiscal e melhorar a regulamentação da remuneração de dirigentes, a nova lei estimula que as organizações tenham práticas mais autônomas e transparentes, em maior conexão com a comunidade. JULIANA BRANDÃO DE ANDRADE é advogada, associada à Szazi Bechara Storto Advogados e especialista em Direito Público. PAULA RACCANELLO STORTO é advogada, sócia de Szazi Bechara Storto Advogados, mestra em Direito pela USP e professora de Direito das OSCs no COGEAE-PUC/SP e no SENAC/SP. | empreendedorsocial |
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] | Até o próximo dia 23 e 31, ficam em cartaz, em São Paulo, duas exposições que apresentam obras vencedoras do VI Concurso Nacional de Pintura, Poesia e Desenho, dedicado a pacientes em tratamento da esquizofrenia e transtorno bipolar. O concurso faz parte do projeto Arte de Viver, do Instituto Lado a Lado pela Vida. Quem passar pelo Metrô Santana poderá conferir a reprodução em lâminas de 25 telas. Na Galeria Roberta Britto, também em São Paulo, 30 trabalhos originais ficam em exposição até o dia 23 de dezembro, ao lado de grandes nomes da arte contemporânea. As obras são fruto de dezenas de oficinas realizadas anualmente em hospitais e clínicas médicas do Brasil pelo Projeto Arte de Viver, sempre com o acompanhamento e orientação de um arteterapeuta. Neste ano, o concurso recebeu cerca de 2.200 trabalhos, entre os quais foram selecionados 100 pinturas, 50 poesias e 50 desenhos. Todas as 200 obras irão integrar a nova edição do livro de arte que leva o nome do concurso. SERVIÇO O quê: Exposições Arte de Viver Onde: Metrô Estação Santana Quando: 10 a 31 de dezembro Quanto: grátis O quê: Exposições Arte de Viver Onde: Roberta Britto Galeria de Arte, na rua Oscar Freire, 562 - São Paulo (SP) Quando: até 23 de dezembro Quanto: grátis | empreendedorsocial |
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] | O projeto Promovendo Cultura nos Hospitais, da Arte Despertar encerra este ano com mais de 20 mil atendimentos em seis centro médicos da capital paulista. Com recursos obtidos por pessoas físicas e jurídicas por meio da Lei Rouanet para realizar as atividades neste ano, a organização inicia agora a captação de recursos para que mais atendimentos possam ser feitos no próximo ano. Para fazer parte desta iniciativa que humaniza o ambiente hospitalar, empresas e pessoas físicas podem patrocinar as ações e recuperar todo o valor. A Arte Despertar se compromete com uma série de contrapartidas. A metodologia do Promovendo Cultura é aprovada pelo Ministério da Cultuar. Com linguagens da literatura e da música, resgata as histórias de vida dos pacientes, profissionais da saúde e acompanhantes. O projeto, dessa forma, humaniza as relações interpessoais e age diretamente na qualidade do atendimento destes centros médicos. Se quiser colaborar, acesse site da instituição para mais informações. ARTE DESPERTAR Regina Vidigal Guarita é arte-educadora e usou sua experiência para fundar a Arte Despertar, que usa as linguagens da arte e o arcabouço da cultura como caminhos para reconectar indivíduos aos outros e a si mesmos nos âmbitos da saúde e da educação. Com metodologia que começa no despertar de sua própria vida, atinge os públicos mais desprivilegiados, pacientes hospitalizados, crianças socialmente vulneráveis e profissionais sobrecarregados. Em 18 anos de atuação, já realizou mais de 462 mil atendimentos. Conheça mais sobre a instituição e outros membros da Rede Folha de Empreendedores Socioambientais. | empreendedorsocial |
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] | Propor ações envolvendo arte e cultura dentro de hospitais, era algo difícil de ser concebido há algumas décadas. Era visto com inúmeras ressalvas pelos profissionais da saúde responsáveis pelo atendimento. Afinal, o clima de leveza e descontração gerado por estas atividades em nada parecia combinar com as dificuldades naturais diariamente vividas por eles no ambiente hospitalar. Hoje, felizmente, essa realidade faz parte do passado. Cada vez mais os artistas e os educadores são requisitados em todas as áreas das instituições de saúde. É um movimento sem volta, graças à compreensão universal de que o tratamento humanizado é um processo vital na recuperação física e psicológica do indivíduo. Embora ainda haja muito a se fazer no que diz respeito à humanização das relações nos hospitais, é notável o grande avanço experimentado nos últimos anos. Porém, intriga olhar para trás e tentar entender a razão de jamais se pensar em uma humanização voltada também aos profissionais da saúde. Não parece óbvio que, para tratar os pacientes em sua plenitude, é preciso, em primeiro lugar, buscar melhorar as condições de trabalho de quem cuida deles no dia a dia? Muito pouco se faz a este respeito. O que se constata são jornadas de trabalho exaustivas, pressão psicológica em seu nível mais elevado e salários incompatíveis. O resultado disso são profissionais da saúde com estafas física e mental, recepcionista, faxineiro, cozinheiro até os médicos, passando pela equipe de enfermagem. Para os auxiliares de enfermagem, técnicos e enfermeiros, o cenário é ainda mais desafiador. São eles os responsáveis pela linha de frente do atendimento, posição estratégica e ao mesmo tempo delicada, à medida que os obriga a sofrer pressão de todos os lados. Firmou-se por aqui uma visão distorcida de humanização, como se ela se limitasse a ações esporádicas para trazer alguma leveza à dura realidade de nossas instituições de saúde. Na verdade, deve ser concebida como modelo de gestão a ser aplicado e fiscalizado no cotidiano das instituições. O sucesso de qualquer meta nessa área precisa, portanto, passar pela valorização do profissional da saúde. Para que ele de fato compreenda o seu papel na instituição, seja devidamente capacitado e saiba atuar de forma eficaz nas questões enfrentadas pelo paciente. A boa notícia é que alguns hospitais parecem estar despertando para tal realidade. Procuram levar um novo olhar aos seus profissionais. Ainda é muito pouco, obviamente, diante do panorama preocupante da saúde no país. Da mesma forma que o conceito de humanização para o paciente evoluiu nos últimos anos, é possível estender essas ações em larga escala também aos profissionais da saúde. Uma nova ordem que beneficiará a todos nós que, querendo ou não, um dia necessitaremos dos serviços desses profissionais nos hospitais. REGINA VIDIGAL GUARITA, diretora-presidente da Associação Arte Despertar, é integrante da Rede Folha de Empreendedores Socioambientais | empreendedorsocial |
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] | Uma nova modalidade de crowdfunding levantou quase R$ 5 milhões em investimentos para startups no Brasil. Plataforma de captação de recursos que funciona como uma "rede social", o Broota foi lançado pelo administrador Frederico Rizzo, em outubro de 2014. "Faltava esse espaço na internet para o empreendedor se conectar com pessoas dispostas a investir", afirma o presidente e fundador do pioneiro serviço de investimento coletivo no Brasil. Pessoas físicas podem investir a partir de R$ 1.000 e recebem como garantia um título de dívida conversível em ações, com prazo definido a cada captação. O processo da oferta pública é regulado e autorizado pela CVM (Comissão de Valores Mobiliários), por meio da instrução normativa 400. Em pouco mais de um ano de funcionamento, o Broota capitalizou 17 startups, que captaram em média R$ 300 mil. Cada investidor aplica, em média, R$ 8 mil, em processos que duram 45 dias on-line. Ou seja, o Broota conecta empreendedores que buscam capital e pessoas que desejam investir em negócios embrionários. Startups lidam com a dificuldade natural de obtenção de crédito, como mostra a pesquisa "Empreendedores de Impacto". O levantamento apontou que 67% das empresas jovens não possuem dívidas, sinal de limitação de acesso a recurso. Atualmente, a plataforma conta com 3.200 investidores cadastrados. Pelo menos 400 deles já realizaram algum tipo de investimento pela rede. Entre os potenciais investidores, Rizzo destaca dois principais tipos. "Temos um perfil mais investidor, que já está na bolsa [de ações], tem experiência e gosta de investir", explica. E há também os iniciantes. "Eles não fazem [o crowdfunding] tanto pelo dinheiro, mas por verem ali uma forma de contato e pela importância que dão ao empreendedorismo." Entre os entusiastas do terceiro setor que passaram a investir por meio do Broota está o administrador Fausto Caron. Diretor de banco, até então, ele só realizara investimentos financeiros. Na plataforma ele viu a oportunidade de ter contato com empreendedores sem precisar deixar seu emprego. "Procuro empresas que tenham a ver comigo, pessoal e profissionalmente. Já realizei investimentos de R$ 5 mil a R$ 30 mil", relata Caron. Ele conta ter se aproximado das startups nas quais investiu e ter se tornado até amigo dos empreendedores. "Formei também uma rede de contato com outros investidores que eu não tinha antes", diz. Do outro do balcão, estão 3.016 startups, negócios e projetos sociais cadastrados. Oito deles estão captando neste momento. É o caso de Fernando Assad, fundador do Programa Vivenda e vencedor do Prêmio Empreendedor Social de Futuro 2015. O jovem empreendedor social vê crowdfunding de investidores como uma estratégia inovadora. "O Broota inova porque é de investimento", afirma. "Enquanto outras plataformas são de simples doação." O Vivenda, negócio social de Assad, oferece reforma de baixo custo e alto impacto social em favelas. A base do negócio é oferecer um serviço profissional para resolver problemas de saúde causados por habitações precárias. "Nos últimos dois anos, trabalhamos bastante para refinar o modelo de negócios do Vivenda. Nossa estratégia para 2016 é ganhar eficiência e finalizar ajustes operacionais, para dar início à fase de expansão e ganho de escala", afirma o empreendedor social da Rede Folha. IMPORTAÇÃO O Broota se inspira em experiências americanas. Nos Estados Unidos, esse tipo de captação passou a ser permitida após uma lei especial ter sido aprovada em 2012, a JOBS Act, que desde então regula o mercado de pequenos negócios. "As pessoas achavam que, no Brasil, isso não ia ser possível porque captar investimento pela internet é equivalente a uma oferta pública e, portanto, tem uma grande regulação do mercado de capitais da CVM ", diz Rizzo. No entanto, segundo ele, a legislação nacional permitia que pequenas empresas tivessem ofertas públicas, mas faltava uma regulação. Foi assim que em 2010, a CVM passou a permitir "equity crowdfunding", modelo de captação de recursos do Broota. Ele explica que esse marco, com o acréscimo de um capítulo específico na instrução normativa 400, é um caminho mais simples para incentivar novos negócios. "O Broota tem dois diferenciais. Não precisa de um intermediário, pois o contato é direto entre investidor e empreendedor, e tem a facilidade de registro." A instrução normativa 400 define que podem participar do "equity crowdfunding" empresas com faturamento de até R$ 3,6 milhões no ano anterior à captação. DIVERSIFICAÇÃO A rede possibilita o investimento de valores menores que os usuais. O financiamento mínimo de R$ 1.000 permite tanto que –quase– qualquer pessoa invista como uma diversificação investimentos de grandes compradores. Como boa porte desses negócios não dão certo, o investidor só vira sócio daqueles com excepcional performance, o que "evita a burocracia e o risco de uma sociedade prematura". No caso de falência, o capital aplicado é perdido. "Os poucos [negócios] que costumam dar certo, compensam os que não dão", explica Rizzo. EXPERIÊNCIA Além de empresários e pessoas físicas, o Broota reúne grupos de financiamento liderados por investidores-anjo experientes. Chamados de "sindicatos", eles gerem a captação, com orientação para investidores e empreendedores. Um exemplo é a Din4mo, consultoria especializada em negócios sociais e pioneira no "equity crowdfunding" voltado para o terceiro setor a operar no Brasil. Marco Gorini, sócio-fundador da consultoria, aderiu ao Broota. A Din4mo estrutura a operação intermediada via plataforma para que seja aprovada pela CVM e prepara relatórios periódicos para facilitar o acompanhamento dos negócios pelos investidores. | empreendedorsocial |
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] | A Aliança Empreendedora está com inscrições abertas para capacitação de microempreendedores em São Paulo e no Distrito Federal. O Crescer e Vencer: Processo Seletivo para Microempreendedores vai escolher 160 microempreendedores, sendo 80 vagas por região, para receber o suporte de especialistas em apoio a microempreendedores e gestão de pequenos negócios. Além da capacitação realizada em seis encontros, o empreendedor terá acesso a outros benefícios para seu negócio, como: mentoria, acesso à aplicativo de pagamento via telefone e acesso à microcrédito. Durante a capacitação, também será desenvolvido aspectos de gestão, e temas que promovam a saúde financeira do negócio. A Aliança Empreendedora, fundada por Rodrigo de Méllo, integrante da Rede Folha de Empreendedores Socioambientais, atua com ações de fomento ao empreendedorismo comunitário e à geração de trabalho e renda em comunidades urbanas e rurais carentes Ao final do processo, os empreendedores selecionados na primeira etapa terão a chance de participar de uma segunda etapa de seleção para receber investimento de R$ 3.500 em forma de equipamentos, materiais e ferramentas para melhoria dos negócios. Dois empreendimentos de cada região receberão o benefício. Para participar, os microempreendedores precisam ter negócio funcionando há ao menos dois meses, morar ou ter negócio em São Paulo ou no Distrito Federal, faturamento mensal de até R$30.000, mais de 18 anos e renda pessoal abaixo de 3 salários mínimos. As inscrições vão até o dia 14 de dezembro e são realizadas exclusivamente on-line. | empreendedorsocial |
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] | Nas últimas semanas, testemunhamos o caloroso debate sobre a reorganização das escolas da rede pública do Estado de São Paulo, culminando na reversão da medida, que será estudada ao longo de 2016. Ganhamos, assim, uma "segunda chance" para considerar se a medida tem ou não méritos, para que a retomada do debate no próximo ano seja baseada no que realmente importa. A medida vai, de fato, melhorar a educação? Em caso afirmativo, seus benefícios compensam os custos da política? Retomando o debate, o governo gostaria de concentrar um único ciclo (apenas Ensino Fundamental ou apenas Ensino Médio) por escola. O argumento é que isso permitiria que os professores cumprissem um melhor papel, concentrados numa única faixa etária. Deixando de lado a comunicação precária dos objetivos da iniciativa e a violência policial que se seguiu à ocupação das escolas que seriam fechadas, vamos nos concentrar no mérito da política. A reorganização das escolas em São Paulo é política boa ou ruim? Os que apoiam a iniciativa se baseiam na intuição de que o argumento do governo faz sentido, e na evidência de que alunos de escolas de ciclo único têm, em média, melhor desempenho que aqueles nas escolas com mais de um ciclo - ainda que possam ser diferentes em várias outras dimensões, também associadas a desempenho diferente. Os que são contrários a ela se baseiam nos custos associados aos deslocamentos mais longos para vários desses alunos. É o caso de irmãos de diferentes idades que não mais poderão ir juntos à escola. Baseiam-se ainda na intuição de que a convivência com alunos de diferentes faixas etárias teria efeitos positivos. Há ainda argumentos associados a custos de transição: rompimento de laços entre colegas, e entre professores e alunos (esses custos são específicos à primeira geração de alunos afetados pela mudança, e serão ignorados neste artigo, para simplificar a discussão). Quem está certo, afinal? Resposta curta: não sabemos. Esse é o chamado "problema fundamental da inferência": não observamos o mundo contrafactual em que tudo é igual, exceto a política que queremos avaliar. A maneira mais segura e controlada de aprender a resposta seria "pilotando" a iniciativa: algumas escolas seriam sorteadas para serem reorganizadas ("grupo de tratamento"), enquanto outras não ("grupo de controle"). Em seguida acompanharíamos ao longo do tempo variáveis como frequência escolar, notas e evasão de todos os alunos, comparando aqueles cujas escolas foram reorganizadas com os demais. Também monitoraríamos o tempo de deslocamento de casa até a escola, e as despesas da família com transporte. O exercício seguinte é comparar os alunos entre os grupos de tratamento e controle. Podemos comparar a média simples entre todos os alunos de cada grupo de escolas. Ou restringir a comparação aos alunos com dificuldade de aprendizagem ou, ainda, aos melhores alunos de cada grupo de escolas, para entender se a política tem efeitos diferentes sobre diferentes perfis de alunos. Para cada comparação realizada, temos três situações possíveis. Primeira, se os alunos de escolas reorganizadas passam a ter, em média, resultados melhores para um dado perfil de aluno (digamos, os alunos com notas mais baixas), sem aumento nos custos de deslocamento, então a política é boa para aquele perfil. Segunda, se os alunos das escolas reorganizadas não tiverem, em média, resultados melhores para um dado perfil de aluno, e ainda tiverem maiores custos de transporte, então saberemos que a política é ruim para aquele perfil. Terceira, se ocorrer uma mistura dos cenários anteriores, então teríamos uma "zona cinzenta" em que é preciso definir um critério de ponderação para comparar ganhos ou perdas de desempenho com perdas ou ganhos de custos de deslocamento. Para fazer essa conta para a política proposta em São Paulo, no entanto, temos um outro "problema fundamental": a política não foi e, provavelmente, nem será pilotada de maneira controlada para que seu impacto possa ser avaliado antes de torná-la universal. Isso impede que a sociedade entenda seus custos e benefícios, quando isso deveria ser pré-requisito do planejamento de qualquer política pública. Se soubéssemos que a política favorece os alunos com dificuldades de aprendizagem, mas prejudica os melhores, que caminho gostaríamos de tomar? E se fosse o contrário? Essa deveria ser a natureza do debate público. E essa é, também, a resposta longa para a pergunta que dá título a esse artigo: não existe política boa ou ruim para todo mundo. O que existe, sim, é planejamento ruim. Infelizmente, não precisamos de experimentos para afirmar que esse ainda é, via de regra, de baixa qualidade no país. GUILHERME LICHAND, doutorando em Economia Política e Governo pela Universidade Harvard, é sócio-fundador da MGov Brasil | empreendedorsocial |
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] | Nesta quarta-feira (9), o Museu da Pessoa reuniu e homenageou personalidades como o cantor Chico César e a cartunista Laerte Coutinho na reinauguração de sua sede na Vila Madalena, em São Paulo. De cara nova, o prédio foi "envelopado" com materiais reciclados em homenagem a um dos principais projetos do instituto neste ano, o "Histórias que Reciclagem", que registrou depoimentos de catadores da cidade. As paredes do museu foram cobertas com 30 mil tampinhas de garrafas e 30 placas recicladas cada uma com 500 embalagens de pasta de dente. O projeto é assinado pelo diretor de arte e cenógrafo Marcelo Larrea, que fez trabalhos para o Museu de Arte do Rio e para o longa metragem "Central do Brasil". "Com o evento fechamos o ano e reinauguramos a casa com a ideia de reciclar 2015, as pessoas e os projetos", disse Karen Worcman, fundadora do Museu da Pessoa e finalista do Prêmio Empreendedor Social, em 2005. Fundado em 1992, a organização registra em vídeo e "coleciona" histórias de vida de pessoas comuns em um portal on-line e prega que escutar o outro é um instrumento para a democratização da memória social. HOMENAGENS No evento, a cartunista Laerte Coutinho recebeu uma homenagem de reconhecimento como "agente da história" e contribuinte "para a democratização da história brasileira". Ela foi uma das depoentes deste ano e narrou sua história no canal digital da organização. "Foi emocionante, revisitar fatos da minha vida e conectá-los com o todo. É um modo de a gente se sentir parte da história de um povo, de um país", contou Coutinho sobre o "extenso" depoimento que deu ao museu, no qual abordou fases de sua fase e a transsexualidade. "O Museu da Pessoa faz a preservação da memória, é uma construção de identidade de um povo, que conta sua história do seu próprio ponto de vista", afirma a cartunista. O cantor paraibano Chico César foi homenageado pela composição da música "Museu", do álbum Estado de Poesia, lançado este ano, e que faz menção ao Museu da Pessoa. Com casa lotada, Chico cantou à capela um trecho da canção. "É lindo se misturar nesse universo de tantas vozes. A vida é isso, um coral, no qual as pessoas vocalizam o 'ser gente'", disse o cantor sobre o trabalho do museu. "A atuação do Museu da Pessoa tem muito a ver com São Paulo, um lugar de tantas vozes e referências", completou. Também receberam homenagens Danilo Miranda, do SESC- SP e conselheiro do Museu da Pessoa e Marcelino Freire, escritor e depoente, entre outras pessoas que compartilharam suas histórias com a organização neste ano. | empreendedorsocial |
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] | As crianças da favela de Vila Prudente, na zona leste da capital paulista, vão ganhar um presente diferente neste Natal. A Ri Happy inaugura na próxima terça-feira (15) sua primeira brinquedoteca no Estado. A iniciativa que faz parte do projeto social do Grupo Ri Happy voltado ao desenvolvimento infantil de crianças carentes de faixas etárias variadas. Em formato de robô, que tem no peito um enorme coração, a Brinquedoteca Ri Happy é um espaço fixo, repleto de brinquedos para que as crianças possam usufruir. O evento de inauguração começa às 15h e contará com apresentação de dança das crianças do Centro Cultural da comunidade. O espaço terá, aproximadamente, 200 brinquedos doados e atendendo 120 crianças. Os brinquedos serão renovados a partir da doação de clientes e fornecedores em datas comemorativas como Dia das Crianças e Natal. Para completar a festa, os funcionários da sede da Ri Happy promoveram uma Árvore Solidária e compraram brinquedos de Natal para as crianças da creche e do Centro Cultural. Mais de 100 crianças da comunidade receberão os presentes no dia do evento. SERVIÇO O quê: inauguração da Brinquedoteca Ri Happy - Favela de Vila Prudente Quando: 15 de dezembro, a partir das 15h Onde: travessa das Garças, 1.726, próximo ao ponto de ônibus da Rua Dianópolis, entre as avenidas Capitão Pacheco Chaves e Anhaia Mello | empreendedorsocial |
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] | O cenário econômico atual, marcado por instabilidade política, volatilidade do dólar, crescimento do desemprego, inflação em alta compõem uma conjuntura pessimista pouca vezes presenciado na última década. O que faz com que as organizações buscarem mecanismos para se equilibrar nessa incerteza, manter seus talentos e ainda assegurar a sustentabilidade do negócio. Esta nova atmosfera dita o rumo no universo corporativo e, consequentemente, impacta a vida da força produtiva. Em meio a isso, a única verdade é que o mundo já não será mais o mesmo. Há consenso de que a sociedade terá de assumir o desafio de viver com mais parcimônia, menos ostentação e, sobretudo, menos desperdício. Como as organizações montarão estratégias para sobreviver a este tsunami em um ambiente em que, já em 2008, na primeira grande crise do século 21, colocou à prova a solidez das instituições? Não tenho dúvidas de que no centro do debate há um grande personagem: o gestor. Afinal, é ele quem tem de utilizar toda a criatividade possível para entregar resultados em um ambiente movediço, austero, restritivo e com controle espartano de despesa. . Fácil? De forma alguma. Asseguro, no entanto, que a solução não exige "budget", mas sim atitude! Simples assim. É possível, sim, produzir resultados surpreendentes na adversidade. Agir e pensar como donos faz com que o gestor supere suas metas e, principalmente, inspire o time, que é sempre o principal ativo das companhias. Isso tudo é "accountability" pessoal, tema que estudo há 30 anos e não possui tradução para o português, mas que pode ser entendido como a virtude moral do "ir além" do previsto na descrição do cargo. Muitos empresários e líderes operam muito bem nesse modo, mas poucos se mantém agindo na mesma intensidade em momentos difíceis. A questão é que, nesses períodos mais desafiadores, boa parte da alta liderança recua, permitindo que o medo e a incerteza contaminem seus processos de decisão. Com isso, os gestores correm o risco de se esquecerem de que sem uma visão positiva do futuro e sem ação o homem nem teria saído das cavernas. Aí, surge aquilo que refuto como a grande doença do ambiente de negócios: o "desculpability", o contrário de accountability pessoal. Trata-se da habilidade de afastar de si a responsabilidade, culpando os outros, as circunstâncias, ou tudo aquilo que está à sua volta. É como um vírus ou aplicativo pré-instalado que funciona turbinando o nosso instinto de defesa. Nascemos com ele, algo presente na humanidade desde o início da civilização. "Accountability" não é inato. Pode, deve e precisa ser ensinado. E se não for praticado, é facilmente esquecido. Somente quando é vivenciada de forma genuína, tornando-se algo habitual, é que passa a incorporar o coração e a mente da pessoa, mesclando um princípio moral com a personalidade. Empresas que conseguiram incorporar tais elementos na sua cultura –seja traduzindo como protagonismo, proatividade pessoal ou pensar e agir como dono– vão sofrer menos. Vão sair mais cedo da crise e podem até sair mais fortes. Não estou sozinho nesta crença. Segundo estudo global da McKinsey & Company, accountability é uma das nove dimensões da saúde organizacional. Encontrar oportunidades e criar vantagens competitivas nesse cenário negativo, portanto, pode ser a diferença para a empresa de hoje sobreviver até amanhã. Para isso, é essencial que os gestores enfrentem o período valorizando um novo modo de vida, centrado na essência e na sustentabilidade como valores. "Accountability" é o caminho em direção ao êxito, pois torna viável o engajamento das pessoas em torno de uma causa , com mais alegria e satisfação pessoal, dando um basta à inércia a e estagnação. Nessa direção, uma atitude "acccountable" é uma vantagem competitiva para transformar a crise em oportunidade. JOÃO CORDEIRO é consultor de gestão e autor de "Accountability, a Evolução da Responsabilidade Pessoal" e "Desculpability - Elimine de vez as Desculpas", ambos pela editora Évora | empreendedorsocial |
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] | Com o objetivo de tornar as páginas da web de redes sociais como Facebook, YouTube e WhatsApp acessíveis aos deficientes visuais, o software gratuito F123 Access foi lançado do último Dia Internacional da Pessoa com Deficiência (3). Usando a ferramenta com o Facebook, por exemplo, fica mais fácil pular de seção em seção, encontrar nomes de amigos e conteúdos de postagens e usar o chat. A iniciativa é do negócio social F123, fundado pelo empreendedor social Fernando Botelho, vencedor do Prêmio Empreendedor Social, em 2012. O curitibano, que é cego, criou o projeto a partir das suas próprias necessidades e de um grupo de testadores. O F123 Access está disponível para o navegador Mozilla Firefox e pode ser usado por quem utiliza softwares de leitura de tela. O programa faz mudanças automáticas baseando-se em informação que já estão na página, mas que podem estar no lugar errado ou ilegível para um software de leitura de tela. A tecnologia também é capaz de usar informação fornecida por voluntários ou especialistas para deixar a página mais acessível. O F123 Access é compatível com uma grande variedade de leitores de telas, como Jaws, NVDA, Orca, VoiceOver, e Window Eyes. É possível acessá-lo em português, espanhol e inglês. Outros idiomas serão adicionados durante 2016. Para baixar a ferramenta, é necessário enviar um e-mail para endereço acessoF123@F123.org e a equipe responsável entrará em contato com o link. | empreendedorsocial |
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] | A rede social Atados, que conecta pessoas que querem engajar-se como voluntárias em uma causa para atender as necessidades de organizações sociais, lançou no último sábado (5) a versão Atados Carioca, no Rio de Janeiro. Agora, além das sedes em São Paulo, Brasília e Curitiba, a plataforma on-line, fundada por cinco estudantes de administração da USP, oferece opção de voluntariado na Cidade Maravilhosa. O Atados, finalista do Prêmio Empreendedor Social de Futuro, em 2014, conta com uma rede de 40 mil pessoas, 400 ONGs e 30 empresas em torno de 800 oportunidades de voluntariado. A chegada ao Rio é o primeiro passo da atuação do Atados na cidade, que começa com a sensibilização e deve evoluir para ações recorrentes e criação de projetos como o Abraço Cultural - curso de idiomas com professores refugiados. | empreendedorsocial |
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] | Até a próxima terça-feira (8), o centro de São Paulo abriga um "celeiro" que reúne jovens que usam seus talentos, energia e criatividade para transformar suas realidades para trocar experiências e conhecimentos sobre empreendedorismo social. A Red Bull Amaphiko Academy junta 15 líderes que estão à frente de projetos sociais como o Alinha, uma plataforma on-line focada em cooperar para a melhora das condições de trabalho na indústria da moda, e a Gueto pro Gueto, que promove eventos nas periferias de São Paulo e leva estrutura de som para artistas locais apresentarem seus trabalhos. Ao fazer parte do Red Bull Amaphiko, os participantes seguem numa jornada de um ano e meio de duração, que inclui desde acompanhamento de especialistas em temas como constituição jurídica, modelo de negócios até "storytelling" e "branding". Durante a formação desta edição, os participantes terão conversas e workshops que abordarão temas como arrecadação de recursos, planejamento e comunicação. Entre os palestrantes e mentores do grupo, estáEugenio Scannavino, médico e fundador da ONG Saúde e Alegria e vencedor do Prêmio Empreendedor Social de 2005. Os participantes também passarão a semana de atividades com os 15 inovadores que participaram do programa entre 2014 e 2015, como André Cervi, do Atados, plataforma digital que conecta ONGs e voluntários, e Tony Marlon, criador da Escola de Notícias, escola de comunicação e empreendedorismo criada no bairro de Campo Limpo, em São Paulo - ambos finalistas do Prêmio Empreendedor Social de Futuro. Neste sábado (5), o público poderá acompanhar intervenções feitas nas ruas da região central pelos grupos Acupuntura Urbana, Cidade Azul e Shoot the Shit. A ideia é realizar ações para melhorar, revitalizar e ressignificar espaços públicos. A programação é aberta ao público. SERVIÇO O quê: Red Bull Station Quando: sábado a partir das 14h Onde: Praça da Bandeira, 137, Centro. Tel.: (11) 3107-5065 | empreendedorsocial |
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] | As cidades de São Paulo e do Rio de Janeiro vão receber nos próximos dias 5 e 11 e 12 deste mês a edição 2015 do bazar de Natal da Rede Asta. Serão comercializados produtos de moda e decoração feitos à mão com utensílios reciclados. Os descontos são de até 50%. Os produtos são feitos por moradoras de regiões de baixo poder aquisitivo do dez Estados do país, que integram a Rede Asta, fundada pela advogada Alice Freitas, finalista do Prêmio Empreendedor Social de 2013 e integrante da Rede Folha de Empreendedores Socioambientais. Entre os itens que serão comercializados estão porta-copos, kits para organização, peso de porta, além de produtos confeccionados com reaproveitamento de uniformes e banners, como bolsa térmica. A Rede Asta é um negócio social que empodera mulheres com a estruturação de pequenos negócios por meio de treinamentos, formação de redes de produção e criação de canais de venda. Além disso, a artesãs criam peças sob orientação de designers. Completando uma década de vida, a organização prevê fechar este ano dobrando o faturamento, que passa a ser de R$ 2,2 milhões. Atualmente a rede é composta por 974 artesãs distribuídas em 59 grupos produtivos, em 10 Estados brasileiros. SERVIÇO SÃO PAULO O quê: Bazar de Natal na Rede Asta Quando: 5 de dezembro, das 10h às 20h Onde: rua Diacuí, 81, altura do nº 1.680 da alameda dos Anapurus (atrás do Shopping Ibirapuera), em Moema. Tel: (11) 4172 -1800 RIO DE JANEIRO Loja Laranjeiras O quê: Bazar de Natal na Rede Asta Quando: 11 e 12 de dezembro, das 10h às 20h na sexta-feira e das 9h às 20h no sábado Onde: rua General Glicério, 440 lj B - Laranjeiras. Tel: (21) 3217-9967 Loja Ipanema O quê: Bazar de Natal na Rede Asta Quando: 11 e 12 de dezembro, das 10h às 20h na sexta-feira e das 9h às 19h no sábado Onde: rua Aníbal de Mendonça, 108 A - Ipanema. Tel: (21) 2540-8780 | empreendedorsocial |
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] | Na próxima quarta-feira (9), às 9h30, o Museu da Pessoa reinaugura sua sede na Vila Madalena, em São Paulo. O prédio terá cara nova: ele será "envelopado" com materiais reciclados em homenagem a um dos principais projetos do instituto neste ano, o "Histórias que Reciclagem", que registrou depoimentos de catadores da cidade. As paredes do museu foram cobertas com 30 mil tampinhas de garrafas e 30 placas recicladas cada uma com 500 embalagens de pasta de dente. O projeto é assinado pelo diretor de arte e cenógrafo Marcelo Larrea, que fez trabalhos para o Museu de Arte do Rio e para o longa metragem "Central do Brasil". Fundado em 1992, pela historiadora Karen Worcman, finalista do primeiro Prêmio Empreendedor Social, em 2005, a organização registra em vídeo e "coleciona" histórias de vida de pessoas comuns e prega que escutar o outro é um instrumento para a democratização da memória social. Na ocasião, também serão homenageados outras pessoas que participaram de projetos neste ano, como a cartunista Laerte Coutinho, depoente e apoiador do projeto "Transhistórias", Danilo Miranda, conselheiro do Museu da Pessoa, o escritor e depoente Marcelino Freire e o músico Chico César, compositor e interprete da música "Museu" que faz menção ao Museu da Pessoa. Os depoimentos editados das histórias de vida captadas no "Histórias que Reciclam" serão apresentados no evento e em coleção virtual que leva o nome da ação, no site da instituto. SERVIÇO O quê: reinauguração do Museu da Pessoa Quando: 9 de dezembro, das 9h30 às 12h Onde: Museu da Pessoa, rua Natingui, 1.100 - Vila Madalena, São Paulo (SP) Quanto: entrada grátis | empreendedorsocial |
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] | Há 27 anos, o cabeleireiro Wanderley Estrella, 52, recebeu a sentença. "O médico disse que eu tinha seis meses para encontrar um caixão." Ele acabara de descobrir que portava o vírus HIV. Com o apoio de seus clientes e seu chefe, ele seguiu em frente. "A gente está aqui de passagem. Eu vou aproveitar até o fim. Não tem porque querer morrer." Já Francisco Ohl, 58, perdeu um parente para o HIV em 1986. "Ele foi operar o coração e contraiu o vírus na transfusão", lembra. Embora com desfechos diferentes, Estrella e Ohl concordam: é preciso informar. Os dois participam da campanha Salão Solidário, realizada pela L'Oréal em todo o Brasil, nesta terça-feira (1º), Dia Mundial da Luta Contra Aids. Mobilizando profissionais de salões em 40 cidades do Brasil, a L'Oréal organiza a segunda edição da ação, em que todo o valor dos cortes é doado para a Sociedade Viva Cazuza, que cuida de crianças e jovens com HIV. Estrella integra a campanha em Brasília, onde atua há 31 anos. Ele diz se envolver de "cabeça, corpo e membros". Ohl foi o segundo cliente desta manhã no Instituto L'Oréal do Butantã, em São Paulo. "Acho ótimo porque aqui se dá a informação", diz. Estrella concorda que informar faz a diferença. "O tesão da garotada de 16, 17 anos está na pele. Precisa ser maciça a questão da prevenção." Ohl emenda: "Precisa martelar o tempo todo até ficar cansativo." 'NÃO TEM CARA' O Ministério da Saúde divulgou também nesta terça novos dados sobre a Aids. A estimativa é de 718 mil pessoas com HIV no fim de 2014. Dessas, 51% estão em tratamento, afirmou o ministro Marcelo Castro. Estrella diz ter vontade de levar seus clientes para conhecer pessoas em tratamento no hospital onde faz o controle da doença. "Tem tanto homem lindo e gostoso e tanta mulher linda e gostosa pegando coquetel que até eu, como portador, duvido. Então, não está escrito na cara, né?", afirma. O cabeleireiro também destaca que, ao usar camisinha, a pessoa não está prevenindo o outro, e sim a si mesma. CABELEIREIROS CONTRA A AIDS A campanha da L'Oréal Cabeleireiros Contra a Aids começou em 2001, na África do Sul. O movimento ganhou corpo com o apoio da Unesco, em 2005, e o Brasil passou a integrar a ação no ano seguinte. Hoje, são 37 países de todo o mundo que participam. No Brasil, a mobilização começou com um calendário, em que artistas doavam sua imagem para as páginas de cada mês. Em 2014, a importância do salão como um ambiente seguro e do cabeleireiro como confidente foi reconhecida. Criou-se a campanha Salão Solidário. Na estreia, R$ 60 mil foram arrecadados com 5.000 cortes. Este ano, são 150 salões participantes, 1.700 profissionais engajados e espera-se atingir 12 mil cortes e uma quantia de R$ 150 mil, segundo Cristina Borges, diretora de Comunicação da Divisão de Produtos Profissionais da marca. O site da campanha tem um localizador de salões. Os locais são convidados a participar, mas qualquer interessado pode integrar a ação entrando em contato com a L'Oréal. | empreendedorsocial |
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] | Momentos de crise fazem as pessoas refletirem sobre sua própria condição social e seus valores. Os brasileiros, por exemplo, costumam se identificar como uma gente solícita, generosa e bondosa. Expressões como "pode entrar que a casa é sua" e "sempre cabe mais um" mimetizam esse pretenso espírito solidário, que sempre reaparece em situações de calamidade pública. São famosas as imagens de toneladas e toneladas de alimentos e roupas doados por e para gente anônima. A quantificação desses gestos, no entanto, mostra uma realidade um pouco diferente. Segundo o WGI (World Giving Index), o índice mundial da solidariedade, são pelo menos 33 milhões os brasileiros que doam quantias em dinheiro para organizações da sociedade civil pelo menos uma vez por ano. Parece muito, mas é pouco comparado com a cultura de doação que existe ao redor do mundo. Apesar da fama de generosidade do brasileiro, a pesquisa Retrato da Doação no Brasil, de fevereiro de 2014, promovida pelo Idis (Instituto para o Desenvolvimento do Investimento Social) em parceria com a Ipsos Public Affairs, demonstrou que o hábito de doar não faz parte da cultura do país. De cada cem brasileiros, 30 doam para pedintes de rua e o mesmo número disse doar para igrejas (não é possível saber, pela pesquisa, se são os mesmos ou outros, por isso os números não podem ser somados). Da mesma forma, de cada cem, apenas 14 doam para ONGs. Os números nos levam a concluir que o brasileiro, ainda que bastante solidário, não age de forma estratégica, não doa como parte de um hábito cultural, e sim em razão de pedidos mais pontuais e imediatos. E em um momento de crise econômica, como o nosso, os estímulos para a doação imediata voltam a se repetir: maior desemprego e inflação, redução geral da renda e aumento da pobreza. O resultado são mais pessoas precisando receber doação e uma propensão maior do indivíduo para doar ao pedido de última hora. Como doação, entendemos a transferência para alguém de um dom, uma dádiva, um bem, sem esperar nada em troca a não ser o benefício para a sociedade. Há diversos estudos que comprovam que doar faz bem não somente para quem recebe, mas também para quem dá. Ajudar o outro estimula o "brain reward system", um sistema de recompensas que é ativado no cérebro em situações de prazer, como comer chocolate, e em situações de conforto emocional, como o apego social em vínculos de longo prazo. Doar diminui o estresse, melhora o funcionamento do sistema nervoso e do coração e aumenta a expectativa de vida. Já o altruísmo traz realização e satisfação de algo feito por prazer e não por obrigação; em tempos de crise, pode ser, inclusive, um bom instrumento para conforto mental. Sim, há uma solidariedade informal circulando, de forma pontual. Mas é tempo de transformá-la em algo estratégico, contínuo. É tempo de aderir ao Dia de Doar, uma campanha que promove a cultura de doação e que será celebrada em 1º de dezembro este ano. O Dia de Doar surgiu em 2012 nos Estados Unidos e teve sua primeira edição no Brasil em 2013, sendo atualmente organizada pelo Movimento por uma Cultura de Doação, uma coalização de organizações e indivíduos que promovem ações de incentivo à filantropia. No primeiro ano da realização do Dia de Doar no Brasil, por falta de divulgação, pouquíssima mobilização ocorreu. Em 2014, já às vésperas da crise econômica, a campanha deu um salto, e 400 parceiros em todo o país se juntaram a ela, dentre indivíduos, empresas e organizações da sociedade civil, alcançando quase 20 milhões de pessoas no país. Este ano, com país vivendo sua pior situação econômica em desde 2002, o Dia de Doar caminha para ser ainda maior, mais que dobrando de tamanho. Organizações, pequenas e grandes empresas, indivíduos e até órgãos públicos já aderiram ao Dia de Doar, que estimula que cada um faça seu ato de doação no dia 1º de dezembro. Aos interessados em saber mais ou em aderir, todas as informações estão na página Dia de Doar. Doar é um negócio e tanto, que pode colocar o Brasil em um ranking admirável de conduta ética, sem contar o bem que pode fazer para quem precisa. Leia a coluna Rede Social, de Eliane Trindade, sobre o bilionário brasileiro que doou 60% de sua fortuna para causas sociais. JOÃO PAULO VERGUEIRO, diretor executivo da ABCR (Associação Brasileira de Captadores de Recursos) e professor de Responsabilidade Social Corporativa na FECAP MARINA PECHLIVANIS, sócia fundadora da Umbigo do Mundo e mestre em Comunicação e Consumo pela ESPM | empreendedorsocial |
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] | Estão abertas as inscrições para o curso on-line sobre negócios de impacto social, que aborda a realidade do setor no Brasil e no mundo. Desenvolvido pela Artemisia, pioneira na disseminação e fomento da área no país, as aulas sistematizam informações teóricas e práticas em dois meses de aprendizado. A formação também traz detalhes do conceito, das principais teorias acadêmicas e mostra quem são os empreendedores que estão transformando o Brasil. O investimento para o curso é de R$ 350. Estudantes têm 50% de desconto e um período de 60 dias para concluir as quatro horas de curso. Para solicitar o cupom de desconto, os interessados devem enviar uma imagem da carteira de estudante, dentro da validade, para o e-mail artemisia@artemisia.org.br. As inscrições estão abertas até 18 de dezembro e podem ser feitas pelo site da Artemisia. | empreendedorsocial |
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] | O Ipê (Instituto de Pesquisas Ecológicas), dos membros da Rede Folha de Empreendedores Socioambientais Claudio e Suzana Pádua, passou a ter como integrante de sua unidade de negócios o bazar Design da Mata. A quinta edição de Natal será na sexta-feira (4) e sábado (5), em São Paulo. Este ano, a designer de sapatos Paula Ferber é a nova parceira do bazar, depois de conhecer o projeto durante a viagem de imersão na Amazônia em setembro deste ano. O Design da Mata promove o artesanato e a economia local de comunidades da Amazônia. Para o bazar de dezembro, 30 comunidades foram beneficiadas, com um impacto direto no trabalho de 300 artesãos. Assim como o projeto, a designer Ferber exalta o trabalho feito à mão, com matérias-primas naturais. A coleção se inspira na cultura brasileira e a miscigenação de suas bases de formação. As técnicas utilizadas são tradicionais de comunidades indígenas, caboclas e caiçaras, tanto curais como urbanas. Os produtos são confeccionados com recursos da floresta, como palha de tucumã e de milho, carnaúba, fibra de bananeira e madeira certificada. Bazar Design da Mata - rua Chilon, 276, Vila Olímpia, São Paulo, SP. Sex. (4) e sáb. (5): 10h às 18h. | empreendedorsocial |
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] | Com o tema reciclagem, a Folha lançou nesta terça-feira (17) a série Diálogos Transformadores, em parceria com a Ashoka, uma das maiores redes de empreendedorismo social do mundo. A cada edição, a iniciativa multimídia vai reunir atores-chave para debater e apontar caminhos sobre desafios da agenda sustentável. No lançamento, os protagonistas foram o empresário Wilson Quintella, presidente da Estre, maior empresa de gestão de resíduos do Brasil; o empreendedor social Gonzalo Muñoz, CEO da Triciclos, que leva inteligência à destinação do lixo; e o catador Sergio Bispo, que integra o coletivo Kombosaseletiva. Na primeira parte do evento, o trio foi entrevistado ao vivo na TV Folha. "O catador tem que virar um prestador de serviço, ensinando o cidadão, como um monitor ambiental", propôs Muñoz. Encontrou eco em Bispo. "Para mim, lixo não existe", diz o catador, que tira dos dejetos mais do que subsistência. Virou empreendedor. Para Quintella, indústria e catadores podem ser parceiros, sem esquecer que a tecnologia é imprescindível para atingir escala. "São Paulo produz 12 mil toneladas de lixo por dia, fora cerca de 4.000 toneladas vindos da varrição. É preciso usar tecnologia para uma adequada destinação dos resíduos e ter escala." O DEBATE Para qualificar o debate, Nabil Bonduki, atual secretário Municipal de Cultura, responsável pela implementação do Plano Nacional de Resíduos Sólido, em sua passagem pelo Ministério do Meio Ambiente, participou da segunda etapa do debate. "Falamos muito dos resíduos urbanos, mas há também os da mineração", frisou ele, referindo-se ao rompimento da barragem de dejetos da Samarco, em Mariana (MG). "O Plano Nacional tem um capítulo específico sobre isso que foi ignorado." Também interagiram com os protagonistas o agrônomo Luis Fernando Guedes Pinto, do Imaflora e membro da Rede Folha de Empreendedores Socioambientais; Thais Vojvodic, gerente de operações do programa Coletivo Reciclagem do Instituto Coca-Cola; e Alessandro Dinelli, fundador da Descarte Correto, empresa que trabalha com a destinação de lixo digital. A discussão apontou para o consumo consciente, puxada por reflexões do guru brasileiro Prem Baba, que participou dos Diálogos Transformadores em mensagem gravada. "Estamos vivendo uma ameaça de destruição. Na raiz deste desequilíbrio está o consumo. Precisamos repensar o capitalismo para que inclua a sustentabilidade." INSPIRAÇÕES A responsabilidade do capital também foi destacada por Bonduki: "Precisamos pensar um novo modelo de desenvolvimento. Não vejo outra saída que não seja trabalhar na redução da geração de resíduos pela indústria." As responsabilidades do consumidor e do poder público também foram ressaltadas. Na terceira e última parte do evento, o público se emocionou com casos inspiradores. Entre eles, o do mineiro Liberato Silva, ex-morador de rua que hoje dá oficinas na prestigiosa Universidade Stanford. "Em Belo Horizonte, eu dormia na praça e ia para a faculdade a pé assistir aulas como ouvinte", conta. "A educação transforma vidas." Ele hoje é dono da Liber Robótica, que fabrica brinquedos com sucata eletrônica e faz parte do Programa Dignidade, da Fundação Dom Cabral, parceira do Prêmio Empreendedor Social. O ex-garimpeiro, Domingos de Araújo, que virou catador e presidente da CooperLeste, também compartilhou suas vivências. "O ouro que procurei no garimpo agora encontro no lixo." Já Luis Salvatore, do Instituto Brasil Solidário, falou sobre o projeto que transforma escolas em ponto de coleta no sertão do Ceará. BALANÇO A coordenadora de projetos da Ashoka Deise Hajpek fez um balanço do evento. "Os participantes conseguiram apontar caminhos factíveis em que a sociedade participa como um todo." O conteúdo do encontro será transformado em minidocumentário e integrará uma websérie. O programa já tem duas edições confirmadas para 2016, em parceria da Unilever. | empreendedorsocial |
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] | "The book is on the table", brinca a representante comercial Talita Pires Duarte de Lima, 27, quando alguém pede um exemplo do que aprendeu nos quatro primeiros meses de aulas de inglês na 4You2. Ela poderia complementar: "The table is in the favela", já que suas aulas são ministradas numa sala sobre um centro comunitário de Heliópolis, na zona sul de São Paulo, em uma escola que cobra mensalidade de R$ 76 por cursos dados por estrangeiros, hospedados nos bairros da região. Talita vende pacotes de telecomunicação para viver e espera que, ao ser a primeira pessoa da sua família a dominar a língua, possa dar um salto profissional e assim ganhar mais dinheiro. Veja vídeo Ela é um retrato da maioria dos clientes da 4You2, rede com cinco escolas populares de inglês em bairros pobres de São Paulo, fundada no fim de 2011 por um aluno do primeiro ano de economia na USP. Cerca de 60% dos seus alunos são adultos em busca de melhores oportunidades no trabalho. Enquanto os estudantes tendem a ter mais de 30 anos, os professores estão abaixo dessa faixa etária, ainda estudam e ganham um pouco mais de um salário mínimo por mês para dar até 26 horas de aula por semana e morar em casas de famílias locais. Quem hospeda um professor ganha R$ 300 mensais, e há mais voluntários do que o necessário, não fosse uma questão: é duro conseguir casas para professores do sexo masculino. "Suponho que seja ciúme do homem da casa, de ter outro ali dentro", diz Raley White, um dos diretores do negócio social. O gênero não foi um empecilho para o analista de investimentos Nickolay Svitkov, 29, que trabalhava em um banco londrino antes de decidir pedir as contas e vir para o Brasil. "Vim em busca da experiência, quero fazer um projeto parecido", diz Svitkov, de mocassim num sol de 32º C em Heliópolis. O professor diz que sua metodologia foi considerada um pouco dura por alunos brasileiros, no começo: "Tive uma aluna que saiu chorando da sala, sem entender que professores russos cobram mesmo, não querem saber de amizade na sala". Mas em casa o russo não era considerado frio. "Nickolay virou um amigo, foi uma troca muito boa, ele participava da vida familiar mesmo", diz o fotógrafo Amauri Nehn, 38, que acolheu o estrangeiro em seu apartamento térreo de dois quartos em Heliópolis. Além de dar 20 horas de aula por semana, Svitkov ajudava a dona da casa Luciana Pereira da Silva, 37, com os confeitos que fazia para vender. "É uma coisa boa ter aula com gente de costumes diferentes", diz Thaís Brandão Gullotta, 24, coordenadora de eventos que começou o curso em Heliópolis há três meses. "Os dois aprendem assim." Ela lista ter conseguido fazer mímica de um hipopótamo e ensinar ao professor coreano o nome do mamífero aquático em português como um dos maiores sucessos até agora nas aulas, que faz sentada em cadeiras infantis num centro comunitário da região, na zona sul de São Paulo. "A aula não fez só bem para o meu currículo. Acho que eu ando gostando mais de mim." | empreendedorsocial |
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] | Aos sete anos, Fernando Assad, 32, via a mãe gerar o sustento para os dois da cozinha do apartamento na Alameda Barão de Limeira, centro de São Paulo. Ela preparava lanches para vender em prédios comerciais da vizinhança. Ex-secretária, Alcione Amiky, 64, virou sacoleira até começar a produzir uniformes numa pequena fábrica doméstica. "Precisava de dinheiro para sustentar meu filho e ficava de olho nas oportunidades", diz a microempresária de origem libanesa. Veja vídeo Foi com a mãe que o administrador de empresas, formado pela USP em 2009, aprendeu a enxergar potenciais negócios. Ainda na universidade, aos 21 anos, Assad fundou sua primeira empresa, uma consultoria para elaboração de projetos na área social. A colega Carolina Rolim viraria sua sócia durante uma "cervejada" da ECA (Escola de Comunicação e Artes). Ela o convidou para participar de um projeto da Fundação Avina, ONG suíça então dirigida no Brasil por Aerton Paiva, o grande mestre de Assad fora da universidade. "Com ele aprendi a inovar e a planejar nos negócios", diz o pupilo. INTERCÂMBIO NO NORTE Era a oportunidade para o universitário se mudar para o Amapá, mesmo tendo de trancar o curso por dois anos. No fim de 2004, Assad passou a gerenciar em campo um projeto de atendimento às comunidades quilombolas do Estado, patrocinado pela Avina e pelo Banco Mundial. Ficou no Norte até o fim de 2006. "Foi meu intercâmbio." Ali conheceu, literalmente, um outro país. "Não dá para ir para lá com o relógio da eficiência paulistana." O primeiro cliente e a empreitada de estreia definiram um conceito de trabalho para o jovem consultor. "Nunca fiz consultoria dentro do escritório. Sempre alguém da equipe ia aos lugares", explica Assad. E foi no Amapá que ele mergulhou na busca de soluções para problemas sociais, embrião de sua segunda empresa, o Programa Vivenda. Até chegar ao modelo de um negócio social na área de habitação popular, o administrador encontrou pelo caminho um segundo mestre. Desta vez, o aprendizado se deu no Vale do Jequitinhonha, em Minas, onde foi trabalhar com Tião Rocha, mentor do CPCD (Centro Popular de Cultura e Desenvolvimento) e vencedor do Prêmio Empreendedor Social de 2007. Com sua fala mansa, Assad conta que foi infectado pelo vírus "Tianus rochenses". "As MDIs (maneiras diferentes e inovadoras) de fazer negócio do Tião são inspiradoras." Sua consultoria Giral, já devidamente formalizada em 2007, foi contratada para elaborar o projeto Arassussa (Araçuaí Cidade Sustentável). Dois anos depois lá estava ele de novo trabalhando com Tião na urbanização da favela do Pantanal, na zona leste de São Paulo, a maior feita com dinheiro do PAC (Programa de Aceleração do Crescimento). "A gente ficava tiãozando todo dia", brinca Assad. O projeto abriu para o então formando uma segunda oportunidade. Como era realizado para a CDHU (Companhia de Desenvolvimento Habitacional e Urbano), Assad conheceu ali os dois outros fundadores do Vivenda, Igiano Lima e Marcelo Coelho, que atuavam no órgão e virariam seus sócios em 2013. De cada mestre, Assad foi pegando inspiração para o Vivenda. Do Amapá, aprendeu a ouvir as demandas da comunidade. Do Vale do Jequitinhonha, trouxe a ideia de kits de reformas. Identificou assim o nicho de oferecer pacotes de melhoria habitacional a baixo custo em favelas. "O Brasil tem um deficit de 6 milhões de moradias e um deficit qualitativo de 12 milhões que precisam de reformas", contabiliza Assad. CAUSA HABITACIONAL Seu interesse pela problemática habitacional é antigo, tanto que a mulher Maira Nunes, 32, brinca: "Eu tento me convencer de que acima da causa está só o casamento". O conceito de negócio social que ataca o problema habitacional por quatro frentes –crédito, assistência técnica, mão de obra e material– virou tema da dissertação de mestrado, sob orientação de Graziella Comini. "Fernando foi um aluno diferenciado do mestrado por ser mais prático e empreendedor", diz a professora, que coordena o Centro de Empreendedorismo Social da USP. "Ele também participou ativamente do desenho da disciplina de empreendedorismo social." Ativismo que levou Assad a fundar ainda na graduação o Alfa-USP, curso de alfabetização ministrado por universitários. A veia empreendedora se manifestou desde o ensino médio, no Colégio Rio Branco, bancado pelo pai, Gilberto Assad. "Reabri o grêmio", conta ele. Os armários instalados na sua administração permanecem até hoje nos corredores da tradicional escola particular, segundo ele. VEIA EMPREENDEDORA Assad revela no rosto moreno, nos cabelos negros e na barba cerrada traços da descendência sírio-libanesa. Seu bisavô nasceu em Homs, na Síria, e se casou no navio que o trouxe para o Brasil. "Ele era uma figura superempreendedora", diz o bisneto. O velho Assad construiu vários prédios na Vila Mariana, ganha-pão dos herdeiros até hoje. O ramo de construção está no sangue. Assad, o jovem empreendedor, só não gosta mesmo é de lidar com aspectos práticos, como cobrança de clientes. "Brinquei com meu pai que eu não administrava os imóveis da família, mas acabei tendo que fazer gestão de inadimplência no Vivenda." Assim como na fase de consultor, Assad agora também acompanha seu negócio in loco. Todos os dias, ele sai de sua casa, no Butantã, bairro de classe média alta na zona oeste, e se dirige para o Capão Redondo. O escritório do Vivenda é em meio ao Jardim Ibirapuera. Dali, ele observa os barracos, onde moram seus potenciais clientes. "Na favela, a casa é um show de horrores", diz ele, maestro de uma orquestra que tenta transformar cômodos insalubres. "O primeiro banheiro que reformamos virou ponto turístico", conta o empreendedor social que realiza obras financiadas por microcrédito, fornecido pelo Banco Pérola, ou com subsídios em parceria com o Instituto Azzi, que arca com 90% dos custos. Foi assim que a dona de casa Abigail Pellegrini, 46, moradora da favela da Erundina ganhou um banheiro novinho, pagando dez prestações de R$ 90. "O Fernando caiu do céu!", diz ela ao ver o sócio do Vivenda subir as escadas enferrujadas que levam ao barraco onde se destacam os ladrilhos brancos do cômodo recém-reformado. "É o lugar que as visitas mais visitam. Antes, eu morria de vergonha. Agora, deixo até a porta aberta", diz a cliente, escancarando o sorriso de quem anseia por uma nova reforma, desta vez em seu quarto mal ventilado. | empreendedorsocial |
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] | Panmela Castro, 34, escolheu um vestido rosa choque tomara que caia, que deixava à mostra a tatuagem de flor de lótus no ombro direito, para chegar à abertura da sua exposição, "Eva", no centro do Rio de Janeiro, em julho. No meio do evento, a artista plástica fez um pedido à irmã Artha: "Uma tesoura". Em seguida, passou o objeto para uma visitante da mostra de suas 75 obras, que relacionam a Eva bílbica com a mulher contemporânea. "É para você começar a cortar o meu cabelo e depois passar a tesoura para outra pessoa", instruiu Panmela. Veja vídeo A carioca se despiu dos longos fios tingidos de louro e passou a exibir uma careca lisinha. Trocou, em público, o reluzente vestido pink por calça e camiseta pretas. Em uma hora de performance, a fundadora da Rede Nami, associação que reúne grafiteiras e militantes que usam as artes urbanas para promover os direitos das mulheres, desconstruiu a imagem de Eva. "Eu me caraterizava hiperfeminina como uma caricatura." O que Panmela não imaginava era que o ato teria reflexos em seu casamento. Seu então companheiro, com quem estava há três anos, condenou sua ação radical. "Ele disse: 'Não quero ficar casado com uma mulher que corta o cabelo, choca e fica nua'", relata. "Priorizei meu trabalho a um relacionamento tradicional." Uma atitude coerente para quem sempre procurou fugir do conservadorismo de uma família de classe média baixa do subúrbio. A garota criada "de casa para escola, da escola para casa" se tornou expoente da efervescente cena brasileira do grafite ao promover uma série de rupturas. O sonhado sopro de liberdade não veio com o ingresso na Escola de Belas Artes da UFRJ (Universidade Federal do Rio de Janeiro), aos 17 anos. "Eu não era tímida como diziam, era oprimida." COM OS BAMBAMBÃS Panmela buscava um meio de se comunicar e foi encontrá-lo em Itacuruçá (a 93 km do Rio), para onde se mudou quando a família faliu. Passou a conviver com "bambambãs da pichação". De cara, se destacou. "Depois da primeira pichação, os caras vieram apertar a minha mão de igual para igual. Isso me deu uma sensação tão poderosa, que embarquei." Clandestinamente, a princípio. Para escapar da vigilância materna, dizia que ia dormir na casa de amigas e pegava um ônibus para o Rio. Passava as noites pichando frases de contestação em muros e assinava com o codinome Anarkia Boladona. "A cena era marginalizada. Tinha muito envolvimento com baile funk, brigas, drogas, tráfico, assalto", diz ela. O que mais fascinava Panmela era a sensação de liberdade que nunca lhe fora permitida. "Quando se pertence a um grupo que não está delimitado às regras impostas, você vira o dono do mundo." Descoberta pichando por um sargento, Panmela foi levada para morar com uma tia. Sua mãe, Elizabeth Silva, temia que fosse morta. "Eu queria que elas [as filhas] fossem tudo o que eu não consegui ser", justifica. "Eu odiava a forma como a minha mãe me obrigava a fazer as coisas. Pensava em estudar muito para sumir dali", rebate Panmela. Pouco tempo depois, foi morar sozinha na favela de Manguinhos. MÚLTIPLAS VIOLÊNCIAS Na rua, a grafiteira diz ter sofrido inúmeras violências: sexual, policial e institucional. "Tomei muita porrada. Tem policial que fica com peninha de ver mulher pichando e tem aquele que acha que ela é vagabunda e, em vez de bater nos caras, bate nela." Foi em uma "missão" (gíria usada como sinônimo de sair para pichar) que Panmela conheceu o primeiro marido, ambos então com 20 anos. Em pouco tempo, uma nova faceta do parceiro se revelaria: a violenta. As brigas aconteciam por causa da execução dos serviços domésticos. "Ele queria que eu fosse uma dona de casa perfeita." Panmela, que à época era professora e estudante, conta que suportava em silêncio. "Ele me torturava debaixo do chuveiro frio, colocava fogo no spray de inseticida exigindo que eu cuidasse da casa." Não tardou para a agressão física. Segundo a artista plástica, ele se sentia incomodado quando ela se preparava para ir à faculdade. "Quando eu abria o guarda-roupas, ele reclamava que eu o acordava. Então, um dia dobrei o pijama e deixei na sala." A estratégia não funcionou. "Ele disse que aquilo era uma falta de respeito e começou a me bater." Como em um ritual, ela lembra dele trancando a porta e colocando a música em volume alto para os vizinhos não escutarem seus gritos. No dia seguinte, Panmela precisou ser levada a um hospital. A versão dada foi a de ela que teria sido atropelada. Após uma semana em cárcere privado, a grafiteira se aproveitou de um descuido do parceiro e ligou para a irmã pedindo socorro. Resgatada pela mãe, foi direto para a delegacia. "Na época, em 2004, não existia a Lei Maria da Penha, não aconteceu nada", conta. O ex-companheiro acabou assassinado um ano depois. Panmela desenvolveu fobia à altura, o que não a permitia mais escalar os lugares altos para deixar sua marca nos muros do Rio. TERAPIA DO GRAFITE Aos 24 anos, a artista plástica vivia deprimida, trancada em casa. "Estava completamente destruída por causa da separação." Pammela já tinha boa noção de desenho, recebeu um convite de um amigo para grafitar. "Foi o grafite que levantou minha autoestima." Ela já chegou na cena, majoritariamente masculina, como a famosa Anarkia Boladona da pichação. "Eu era quase uma lenda." Dois anos após a iniciação, Panmela concorria ao Prêmio Hutúz, ao lado dos maiores artistas do Brasil. Ganhou o título de "destaque do grafite", em 2007, e de "grafiteiro da década", em 2009. Aos poucos, as temáticas feministas foram impregnando a arte da grafiteira premiada. "Passei por muitas situações de machismo no grafite." O engajamento foi o embrião da Rede Nami. Graças à metodologia inovadora no trabalho com direitos humanos usando a arte de rua, Panmela foi laureada com o Vital Voices Global Leadership Awards, prêmio organizado pela presidenciável norte-americana Hillary Clinton. Ao lado da presidente Dilma Rousseff, a grafiteira brasileira entrou em 2012 para o rol das "150 mulheres que abalaram o mundo", segundo a revista norte-americana "Newsweek". Um reconhecimento pela arte autobiográfica e pela militância que fez da artista também uma empreendedora social. Panmela produz um trabalho que dialoga com a paisagem urbana, os padrões da sociedade em relação à mulher e a sexualidade. E já levou seu grafite para Estados Unidos, Canadá, França, Alemanha e Israel. "Ganhei muita visibilidade e o respeito da rua. Então, achei que poderia usa tudo isso para fazer algo por mulheres que como eu foram vítimas de violência." | empreendedorsocial |
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] | Faltavam 2 km até São Félix do Jalapão (TO). Juntos estavam Luis Salvatore, a irmã dele (Ana Elisa), um jornalista e o cachorro Trilha quando o carro off-road capotou. O acidente, ocorrido em 2001, quando estavam a caminho de Carolina (MA), provocou susto, ferimentos, esforço para desvirar o carro e perda do para-brisa. E também um veredicto: "Agora a gente vai em frente. Há pessoas esperando por nós". Veja vídeo Assim o advogado e fotógrafo Luis Eduardo Cardoso de Almeida Salvatore, 38, se guia, num Brasil pouco conhecido e, não raro, à margem do poder público. Salvatore começou a desbravar o sertão e a descobrir-se sertanejo em 1999, quando percebeu que seu emprego numa multinacional não lhe permitia ter experiências como as dos avôs Eduardo (colecionador de objetos de viagem) e Plínio (que contava como o contato com gente poderia enriquecer a vida). O primeiro esboço do que seria uma expedição pelo Brasil -e que mais tarde moldou a criação do IBS (Instituto Brasil Solidário) – foi no Parque Indígena do Xingu. "Foram 20 horas de ônibus até o Mato Grosso e mais 10 horas de barco até a aldeia Mehinako. Não falavam português", relata. "Foi incrível. Vi a reação dos índios com a primeira TV ligada lá." Os dez dias no Xingu afloraram a verve empreendedora. "Percebi graves problemas de saúde bucal. Combinei que, voltaria com um dentista e eles me dariam autorização para uso das fotografias que tirei", diz Salvatore. E ele voltou, com um tio dentista. Colocaria o pé na estrada novamente em 2000, no que batizou de "Trilha Brasil - O Brasil em Busca dos Brasileiros". A expedição de um ano teve início em Porto Seguro (BA), motivada pelos 500 anos do descobrimento, e passou por 14 Estados, atrás das histórias de Lampião, Antônio Conselheiro e outros. Salvatore fechou a viagem com 24 mil fotografias, 12 mil kms rodados e a parceria com o labrador Trilha. E, assim como no Xingu, se impôs a missão de voltar e buscar melhorias para os locais visitados. RALLY DOS SERTÕES Em 2001, um convite do Rally Internacional dos Sertões acelerou a volta de Salvatore ao Brasil profundo. "Falei que não trabalharia com navegação e pilotagem. Mas, se me permitissem, faria ações sociais nas cidades por onde o rali passasse." Nessa época, uma experiência em Pernambuco e um insight nortearam o campo de atuação de Salvatore. "Em 2000, visitamos uma escola em São José do Egito [PE]. As aulas eram em forma de poesias cantadas, os alunos falavam com rimas. Vi ali que a escola pode ser a base da transformação social. E, depois, sonhei que nadava numa piscina de livros, igual ao Tio Patinhas em dinheiro." Passou, então, a levar livros às escolas e a trabalhar para melhorá-las. A parceria com o rali durou até 2011 e colocou Salvatore em circuitos importantes, como o dos empresários Samuel Klein e Paulo Nobre. "Em 2003, um caminhão das Casas Bahia tombou, com cesta básica, livros, material escolar. Eles não sabiam o que fazer. Então indicaram a eles que ligassem para o Salvatore, pois eu saberia quem ajudar com aquilo." Ao mesmo tempo em que a relação com as Casas Bahia se intensificou, Salvatore se casou com a advogada Danielle Haydée e com ajuda dela passou a fortalecer sua tecnologia social. CARAVANA ESCOLAR A caravana nas escolas, então, passou com mais afinco a criar bibliotecas, a fomentar a leitura, a dar ferramentas a educadores, a indicar caminhos a gestores públicos e a ampliar sua atuação. Consolidou o plano de atuar 30 meses em cada município -in loco a cada nove meses. Desde 2000, Luis Salvatore trabalhou em 175 municípios. E emponderou gestores, diretores, professores e cidadãos, o que resultou na implantação de escovódromos, construção de hortas e bibliotecas em escolas e ações transformadas em política pública, como o Dia da Leitura e o São João Literário. Um forte impacto de seu trabalho é o esforço para melhorar o Ideb (Índice de Desenvolvimento da Educação Básica) com sua tecnologia social, batizada desde 2009 de Programa de Desenvolvimento da Educação (PDE). Com o PDE, que atua em seis áreas (educomunicação, incentivo à leitura, educação ambiental, arte e cultura, saúde e empreendedorismo), Salvatore e o IBS ajudaram escolas a brilharem no Ideb. É o caso da Escola Municipal Professora Noilde Pessoa Ramalho, em Natal, que saltou de 3,4 (2011) para 4,5 (2013), e da Escola Municipal Santa Rosa Esc Cid, em Crateús (CE), que de 4,3 (2009) chegou a 6,0 (2013). Hoje com ações em 24 cidades e pelo menos 200 pessoas em campo, Salvatore chamou a atenção do governo federal com programas como o LEVE, que fez Crateús, atingir 100% de reaproveitamento do lixo na área urbana em pleno sertão cearense. MOBILIZAÇÃO Ouvido atento para os anseios das cidades por onde passa e usando sempre a frase "A palavra convence, e o exemplo arrasta", o fotógrafo paulista se viu diante de três dos piores momentos de sua vida em 2014. Primeiro, o patrocínio das Casas Bahia não foi renovado como nos anos anteriores e passou a atender programas já em andamento. Em seguida, o cão Trilha, que o acompanhava desde 2000, e o pai, Luis Alberto, vítima de câncer, morreram. Mas Salvatore se diz hoje mais forte. Outro cachorro, Xote, passou a acompanhá-lo em campo e se lançou na busca de patrocínios e novas formas de financiamento. Quanto ao pai, diz homenageá-lo a cada dia de trabalho. Com a renda baseada nos direitos de imagens que registra pelo Brasil -é autor de dois livros e um documentário-, Salvatore passa cerca de cinco meses fora de casa. Com dois filhos, Luis Eduardo, 9, e Maria Luísa, 4, ele se desdobra para se fazer presente à distância. "Todo dia, tenho que achar um telefone para dar bom dia ou boa noite." Mas encontrar sinal de internet ou de telefone não é tarefa simples nos rincões mais isolados do país. "Eles nem sonham, mas às vezes preciso andar até 70 km por um sinal de telefone. Mas nem conto. Só ligo." E faz ginástica para melhorar a comunicação. "É comum subir em caixa d'água, telhado, montanhas." Isso porque, para ser Salvatore, diz ele, "tem que acreditar no próximo" e, ainda que capote, seguir em frente, Brasil adentro. | empreendedorsocial |
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] | Aos 13 anos, Sergio Andrade descobriu com o Plano Collor como a condução das políticas públicas impacta a vida de todos. As duras medidas econômicas, que incluíam confisco da caderneta de poupança e foram baixadas pelo então presidente Fernando Collor em 1990, abalaram o país e mudaram até mesmo a rotina de um menino, como ele, nascido na zona rural de Pouso Alegre (MG). Veja vídeo "De repente ficamos sem nada. Foi um período muito difícil, deixamos de produzir e passamos a plantar apenas para subsistência. Foi um divisor de águas", relata. Filho de fazendeiros, ele estudou até o 5º ano em uma escola da zona rural. Três anos depois de vivenciar as graves consequências de mais um plano econômico, o adolescente mineiro, impulsionado pela mãe, foi trabalhar como contínuo na prefeitura. "No meu primeiro emprego vi as dores e as delícias do setor público." Teve "aulas práticas" sobre os interesses que movem a política, conheceu os puxa-sacos. Passou pelo departamento de águas, de IPTU e parou no de ISS da administração pouso-alegrense. Mal sabia ele que duas décadas depois, voltaria a trabalhar em prefeituras, agora como consultor. Cientista político formado pela USP, Andrade hoje desembarca em municípios como Barro Alto (GO), a 225 km ao norte de Goiânia, no papel de diretor executivo da Agenda Pública. A OSCIP (Organização da Sociedade Civil de Interesse Público) tem como objetivo aprimorar a gestão pública, a governança e incentivar a participação social em localidades impactadas por grandes obras. "A chegada de um grande empreendimento pode representar uma oportunidade ou ser um grande desafio para os municípios", afirma Andrade. "Há um aumento na demanda pelos serviços públicos na saúde, na educação, no saneamento, na assistência social e no ordenamento da própria cidade." CARTA BRANCA No pacato município goiano de 8.700 habitantes, Andrade é recebido pelo prefeito, Geraldo Martins (PT), um servidor público aposentado que diz ter se embrenhado na política por ideal e doa integralmente o salário de prefeito (R$ 13.500) para a construção de habitações populares. Doutor Geraldo, como é conhecido, deu carta branca para que os "forasteiros" da Agenda Pública o ajudassem a pensar a administração de Barro Alto. A ONG desembarcou no município há cinco anos graças a uma parceria com a mineradora Anglo American, que extrai 41 mil toneladas por ano de níquel em seus arredores. O contrato foi mais uma oportunidade de Andrade trabalhar nessa tensão entre poder público, setor privado e demandas sociais. "De um lado, o Estado incompleto, que precisa melhorar suas capacidades técnicas. De outro, a iniciativa privada investindo em projetos pontuais. E no meio, a sociedade civil com suas demandas", explica. Nesse meio de campo era preciso fazer um diagnóstico da situação do município e estabelecer metas de longo prazo e sanar uma dívida de R$ 17 milhões da prefeitura. Com a ajuda da equipe da Agenda Pública, que atua in loco, foram alocados recursos em áreas prioritárias, como saúde e educação. Os acordos com o Governo Federal viabilizaram o acesso a quase R$ 1,2 milhão em convênios, no período de 2012-2015. Com as contas em dia, a prefeitura também passou a usar estrategicamente os recursos advindos da extração de minério. Foi essa equação que possibilitou, por exemplo, a reabertura da maternidade municipal, com uma contrapartida de R$ 2 milhões da Anglo American. PARTO DISTANTE Há mais de uma década, as gestantes da cidade tinham de se deslocar para outras localidades para dar à luz e fazer o pré-natal. Na madrugada de 23 de setembro de 2014, a dona de casa Dejane Borges, 34, sentiu as dores do parto de sua terceira filha. Moradora da zona rural de Barro Alto (GO), a intenção era ir para Goiânia, a 224 km de distância. Mas a família acabou reinaugurando a maternidade. Tayná Borges do Prado foi o primeiro bebê a nascer em Barro Alto depois de 12 anos. "O trabalho de parto foi tão rápido que não teria dado tempo de chegar a lugar nenhum", lembra a mãe. Os outros dois filhos de Dejane e do vaqueiro Nilson Prado, 44, não são barroaltenses. "Muita coisa mudou por aqui. Agora temos maternidade, pediatra e vacinação", comemora Dejane, que nunca tinha ouvido falar da Agenda Pública. Na casa avarandada do sítio, a dona de casa descobriu que a reativação da maternidade fez parte de uma série de iniciativas elaboradas pela organização da sociedade civil em parceria com a prefeitura local, com base em consultas à população. "As pessoas sacam o que está em jogo", pontua Andrade. "É diferente quando você se compromete genuinamente com a solução de um problema, com o olhar de longo prazo." Uma consciência de empreendedor social foi sendo moldada quando, aos 23 anos, recém-entrado na USP, ele começou a desbravar o Brasil profundo. Contratado para uma consultoria cujo cliente era a Vale, Andrade conheceu a crueza gerada pela falta de acesso a direitos nas localidades em que a mineradora atuava. "Nunca me esqueço da serragem vermelha do monumento dos Sem-Terra para homenagear os mortos em Eldorado dos Carajás", afirma, referindo-se ao massacre de 1996 que resultou em 19 mortos no conflagrado no sul do Pará. "Vi que o problema só poderia ser resolvido por meio de políticas públicas." Um bom exemplo é ver que o planejamento das contas públicas em Barro Alto permitiu também que os filhos de dona Dejane em idade escolar contassem com transporte. Aluna do 8º ano, Kawany,13 anos, pega a Kombi na porta de casa todos dias às 5h30, para chegar às 7h à escola pública que fica na cidade. É um relato que leva Andrade de volta à sua infância em Minas. Ele dependia do pai para levá-lo de carro às aulas, a 12 km de distância, quando precisou deixar a escola rural para continuar os estudos em Pouso Alegre. Mas a lida paterna no campo muitas vezes fazia com que perdesse a hora. O cientista político se recorda de um episódio quando tinha 12 anos. Aluno aplicado, ele ficou bravo com mais uma falta iminente e decidiu ir à escola de qualquer jeito. Foi caminhando. "Eu queria pegar uma carona, mas não consegui", lembra Andrade. A escapada causou alvoroço na família. "Quando me encontraram, meu pai chorava ao volante. Nunca mais fugi." Cinco anos depois, ele ganhou asas e foi para Belo Horizonte trabalhar em um banco. De lá se transferiu para Curitiba, onde estreou como produtor cultural. Quando se mudou para São Paulo foi trabalhar em uma produtora e teve contato com artistas como o diretor e ator Antonio Abujamra (1932-2015). "Ele me chamava de velho", recorda-se Andrade. Aos 38 anos, ele diz que aprendeu a ser mais leve e a se divertir mais, mesmo na pele de um empreendedor social que escolheu a árdua tarefa de fortalecer as políticas públicas. Para tanto, conta com a qualidade dos velhos políticos mineiros. "Sou bom de costura, conciliador." | empreendedorsocial |
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] | "Meu trabalho tem tudo a ver com a minha origem." É assim que Eliana Sousa Silva, 53, explica como construiu o próprio chão: de retirante nordestina a fundadora da Redes de Desenvolvimento da Maré. A organização da sociedade civil foi criada há 18 anos com uma proposta de fazer um trabalho estruturante que tem profunda empatia com as lições e ideias adquiridas por Eliana nesta trajetória. Veja vídeo Com 129 mil moradores (maior que 80% dos municípios do país), o Complexo da Maré se divide em 16 comunidades com problemas sociais e urbanísticos típicos das favelas brasileiras, agravados por uma peculiaridade: foi loteada por quatro grupos criminosos armados, em constante conflito entre si e com a polícia. DOUTORES DA FAVELA Da região do Cariri, na Paraíba, Eliana e sua família foram expulsos do sertão pela seca em 1969. Aos sete anos, ela, os pais e os cinco irmãos deixaram um sítio e se instalaram em uma casa de 25 m² na Nova Holanda, na Maré. O choque entre as paisagens e as diferentes misérias moldou a vida e a luta de Eliana. "Meu pai prendia muito a gente. Tinha medo." Com isso, os seis filhos de João e Maria Aleixo foram criados entre a casa, a escola, a igreja e o armarinho do família, no andar térreo, onde cada um cumpria um turno de três horas diárias no balcão. Seu João, apesar de semi-analfabeto, dava grande importância aos estudos. O rigor pode estar por trás de uma estatística familiar fora do comum naquelas paragens: seus seis filhos fizeram curso superior, quatro concluíram o doutorado. Eliana é um deles, e se tornou professora da UFRJ (Universidade Federal do Rio de Janeiro). Boa aluna, desde os 12 anos ela dava aulas de reforço para colegas e vizinhos. Aos 14, era professora de catecismo na igreja que os pais ajudaram a construir. Foi na paróquia que, em 1979, a jovem experimentaria sua primeira "tomada de consciência", quando sanitaristas da Fundação Oswaldo Cruz procuraram a comunidade religiosa para fazer uma pesquisa na Maré. Entre os agentes comunitários selecionados para o projeto estava Eliana, então com 17 anos. "Quando comecei a bater na porta das pessoas, entrei em contato com uma realidade que estava do meu lado, mas da qual não tinha noção", lembra. "Não percebia que para sobreviver na precariedade da falta de água, de esgoto, de luz havia relações de poder, muitas vezes corruptas." CHAPA ROSA A favela se espalhou sobre os manguezais em casebres e palafitas. Foi nesse cenário de precariedade total que "Eliana do armarinho" iniciou uma campanha para criar a Associação de Moradores da Nova Holanda. "Foi assim que nasceu a Chapa Rosa, só de mulheres." Ela venceu o pleito, aos 22 anos, com larga vantagem. "Foi uma coisa muito bonita. A ditadura estava no fim, teve festa. A gente se sentia com poder de mudar." Nos seis anos à frente da associação, Eliana obteve conquistas como a implantação de energia elétrica, de coleta de lixo, e de uma rede de água e esgoto. "Com o tempo, entrei em crise com meu papel porque percebi que os serviços conquistados por nós eram de baixa qualidade. O acesso não garantia o direito pleno." Foi nesta época que Eliana conheceu seu companheiro de vida e de luta, o geógrafo Jaílson de Souza e Silva, 55, hoje professor da UFF (Universidade Federal Fluminense) e diretor do Observatório de Favelas, organização dedicada ao estudo e à proposição de políticas para favelas, com quem teve um filho e criou outros dois. "Foi um momento de descoberta de um projeto conjunto de vida e atuação: somos favelados e temos uma identidade ligada às questões das favelas", diz Silva. "A gente queria construir nexos entre a favela e a cidade. E criamos uma organização social juntos por falta de outros caminhos, como partidos ou associações de moradores." Com a ajuda dele e de um pequeno grupo ligado à Chapa Rosa, Eliana fundou a Redes de Desenvolvimento da Maré e criou seu primeiro trabalho estruturante, ao descobrir que apenas 0,5% dos habitantes da Maré tinham curso superior. Em 1996, ela criou um pré-vestibular comunitário cuja primeira turma, de 90 alunos, teve 33 aprovados em universidades públicas. "Fui muito criticada por ter escolhido trabalhar com alunos do Ensino Médio e não com crianças. Minha estratégia foi de elaborar uma inteligência local de curto prazo, gente que pudesse voltar para a organização e contribuir", explica Eliana. Hoje, o projeto soma mais de 1.300 moradores da Maré aprovados em cursos superiores, o que faz desta a favela carioca com maior proporção de pessoas com ensino superior completo. "Hoje temos ex-alunos que se tornaram mestres, doutores e até professores universitários. Isso é impacto estruturante, é mudar indicadores sociais", orgulha-se. O marido endossa o caminho trilhado: "Sempre definem a favela pelas suas negatividades. E nós criamos um discurso novo, da favela como espaço de potência e de criatividade, apesar de o Estado ainda não tê-la reconhecido como espaço de cidadania". O criador do Observatório de Favelas critica ainda o fato de os moradores serem tratados "como a população civil do Exército inimigo". (IN)SEGURANÇA PÚBLICA Eliana também comprou essa briga na Redes da Maré. "Foi algo que se impôs. Percebi que nenhum direito será garantido plenamente sem trabalharmos a segurança pública como direito." A recorrência dos confrontos na área levaram Eliana para o doutorado na área da segurança pública, concluído em 2009. Sua pesquisa, que traz relatos de casos mesclados com entrevistas com moradores, policiais e traficantes sobre a atuação das forças de segurança, virou um livro. "Testemunhos da Maré" traz na capa uma foto impressionante do momento em que um tiroteio tem início enquanto Eliana concedia uma entrevista na Maré: na imagem, todos estão correndo, ela inclusive. "É inaceitável que o Estado deixe toda essa população sob o jugo de grupos criminosos que dominam o território, determinam relações", diz. Eliana morou na Maré até 1995. Cansado da violência, Jailson deu um ultimato à mulher, dizendo que se mudaria e levaria o filho com ele. Ainda assim, quando sabe que há incursão policial programada, amanhece nas ruas da Nova Holanda. "Essa maluca outro dia me acordou 6h para que pegasse minha câmera e acompanhasse uma operação do Bope, a pé, com ela", conta o fotógrafo Bira Carvalho, 45. "Eles já tinham matado nove pessoas, entre traficantes e moradores, mas nossa observação e nossos registros, intimidaram a ação deles." Para Gisele Martins, 27 anos, coordenadora da Redes desde 2012, a frase de Bertold Brecht que acompanha panfletos, cartões e que está no muro da sede da organização é o que melhor resume o espírito empreendedor de Eliana: "Nada pode parecer impossível de mudar". | empreendedorsocial |
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] | No pátio da escola Maestro Pixinguinha, na zona norte do Rio, um grupo de alunos do 9º ano manejam latas de spray e pincéis para colorir o muro interno com mensagens contra a violência doméstica. Pouco antes, Ana, 14, Renata, 15 e Paula, 14, (nomes fictícios) estavam reunidas na oficina promovida pela Rede Nami para debater questões de gênero. Ao final, as estudantes se dirigem à assistente social para fazer uma denúncia de abuso. "Todo dia quando o pai da nossa amiga a traz para escola, ele dá um beijo na boca dela. Meu pai não faz isso", incomoda-se uma delas. O caso foi encaminhados ao conselho tutelar. Veja vídeo Situações como essa são rotineiras no trabalho de campo que a Nami, associação sem fins lucrativos, que usa as artes urbanas para promover os direitos das mulheres, já realizou em mais de 40 escolas públicas do Rio. Formalizada em 2012 por um grupo de 30 feministas, a rede de grafiteiras tem a artista plástica Panmela Castro, 34, como líder e 500 integrantes de várias partes do país. Um grupo de mulheres engajadas para tentar mudar um cenário desafiador: cinco mulheres são espancadas a cada dois minutos no Brasil, de acordo com dados da Fundação Perseu Abramo, de 2011. É no ambiente doméstico que acontecem 27,1% dos homicídios de mulheres, de acordo com Mapa da Violência 2015 - Homicídio de Mulheres no Brasil. Para atuar nesse campo minado, a Rede Nami promove as oficinas do projeto Grafite pelo Fim da Violência Doméstica Contra a Mulher. Comandadas por Panmela e grafiteiras capacitadas pela Nami e com a participação de uma assistente social, os encontros duram uma hora. O bate-papo aborda percepção de gênero, tipos de violência e ferramentas da Lei Maria da Penha, marco legal para responsabilização de agressores. Os temas são depois transpostos para os muros como atividade final da oficina. "O grafite é uma solução nova para antigas demandas, é revolucionário, é como a arte sempre foi usada", diz Panmela. A iniciativa de Panmela tem o "carimbo" de aprovação de Maria da Penha, farmacêutica bioquímica que inspirou "a carta de alforria das mulheres brasileiras", como a cearense define a regra. "A Nami se utiliza da arte urbana para, em um primeiro momento, esclarecer sobre a história da submissão da mulher durante séculos", considera Maria. "Depois multiplica os conhecimentos através da arte dessas mulheres, agora mais conscientes sobre os direitos que nós temos de viver numa sociedade com equidade de gênero", completa. IMPACTO De 2012 a 2014, 5.000 pessoas participaram das oficinas. Outras 50 mil foram impactadas por campanhas via internet. O total é de 5.000 m² muros grafitados em ações da Nami, processo no qual foram consumidas cerca de 5.000 latas de spray. Muitas delas manejadas por Alexandra Fonseca, 41, a Mel Graffiti. Abusada sexualmente por um vizinho dos 10 aos 16 anos, ela se redescobriu na arte urbana. "Eu me libertei dessa situação e passei a falar sobre há pouco tempo, após entrar na Nami e estudar sobre a Lei Maria da Penha", conta. "O grafite mudou a minha vida." E de outras companheiras de rede. "A Nami dá oportunidade para as mulheres terem independência. Elas têm a autoestima de volta, são abraçadas e valorizadas", diz Alexandra. A ONG mantém um diálogo ativo também com o poder público. "Sugeri que a Prefeitura do Rio criasse um decreto que determinasse os espaços na cidade onde os grafiteiros poderiam intervier de forma livre", conta Panmela. Desde 2014, colunas, muros (que não sejam de patrimônio histórico), paredes cegas, pistas de skate, postes e tapumes de obras são livres para os artistas de rua. Quem passa ao longo da linha 2 do metrô, pode ver os efeitos da norma. É na extensão desses 40 km, em Irajá, zona norte do Rio, que mora e grafiteira Jennifer Borges, ou simplesmente J-Lo, 27. Formada em história pela Universidade Federal Fluminense (UFF), ela integra o Afrografiteiras, projeto de promoção do protagonismo de mulheres negras. Por meio do programa da Nami, J-Lo teve duas obras expostas na Galeria Scenarium, no Rio, uma delas, a mais cara, à venda por R$ 10 mil. "Sempre quis ser artista, mas nunca imaginei que uma menina preta, pobre, periférica e sapatão conseguiria um dia estar em uma galeria de arte." | empreendedorsocial |
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] | Na noite desta quarta-feira (18) se consagrou como grande vencedor da 11º edição do Prêmio Empreendedor Social, o cientista político Sergio Andrade, 38, fundador da Agenda Pública. No Brasil, a chancela é concedida exclusivamente pela Folha em parceira com a Fundação Schwab. A Agenda Pública, uma Oscip (Organização da Sociedade Civil de Interesse Público) presta consultoria e faz trabalho de campo com o objetivo de aprimorar a gestão pública, a governança e ampliar e incentivar a participação da população nas políticas públicas de localidades impactadas por grandes obras. Aplaudido de pé, Andrade agradeceu aos apoiadores de seu trabalho e também falou da importância das políticas públicas. "Tenhamos um voto na política brasileira. A política transforma, já transformou e ainda vai transformar nosso país." A iniciativa foi fundada em 2009, por Andrade, que é cientista político formado pela USP. Um dos objetivos do mineiro é fortalecer poder público para que o Estado possa entregar melhores serviços à população. Para alcançar essa meta, o empreendedor incentiva e qualifica a participação popular, com em conselhos municipais, e o controle social. Por meio da Agenda Pública, que atua in loco, foram alocados recursos em áreas prioritárias, como saúde e educação. Acordos mantidos pela Oscip com o governo federal viabilizaram o acesso a quase R$ 1,2 milhão em convênios, no período de 2012-2015. "O Prêmio Empreendedor Social nos colocará em uma vitrine e isso é muito importante para que ainda não é bem compreendido", disse Andrade ao final da premiação. O representante da Agenda Pública também lembrou o momento de crise política que o Brasil vive e disse ser um mérito do prêmio destacar um projeto nos dias atuais. "Nosso dever é resgatar a política. Ela é a maneira como os homens resolvem seu problemas", afirmou. "Mais que disputas partidárias, a política é responsável pela transformação da sociedade", completa. Andrade chegou à final do prêmio ao lado de Eliana Sousa Silva, 53, fundadora da Redes da Maré, que desenvolve projetos no Complexo da Maré, no Rio, e do fotógrafo Luis Salvatore, 38, idealizador do IBS (Instituto Brasil Solidário), que realiza há quase dez anos de trabalhos sociais pelo sertão brasileiro. PRÊMIO Com o prêmio, Andrade ganhará visibilidade e integrará a Rede Folha de Empreendedores Socioambientais e a Rede Schwab de Empreendedores Sociais, o que possibilitará a participação em eventos internacionais, como o Fórum Econômico da América Latina, além receber cursos e capacitações. Andrade foi eleito por um júri composto por nove especialistas de diferentes áreas. Entre os jurados de 2015 estão: Hilde Schwab, cofundadora e presidente da Fundação Schwab; Luiz Carlos Trabuco, diretor-presidente do Bradesco; Victor Rico Frontaura, diretor-representante do CAF - banco de desenvolvimento da América Latina no Brasil; Neca Setubal, socióloga, educadora e presidente dos Conselhos do Cenpec e da Fundação Tide Setubal; e Reynaldo Gianecchini, ator engajado em projetos sociais. Este ano, 140 projetos foram inscritos nos prêmios Empreendedor Social e Empreendedor Social de Futuro. ESCOLHA DO LEITOR Com mais de 77 mil votos, representando 74% do total, Luis Salvatore, fundador do IBS (Instituto Brasil Solidário) venceu a categoria Escolha do Leitor. Salvatore discursou com um chapéu de couro na cabeça. "Quero com esse chapéu mostrar a força do homem do sertanejo. A educação acima de tudo muda o Brasil', afirmou. Salvatore começou a desbravar o sertão e a descobrir-se sertanejo em 1999 e em 2005 fundou o IBS. Desde então, trabalhou em 175 municípios, emponderando gestores, diretores, professores e cidadãos, o que resultou na implantação de escovódromos, construção de hortas e bibliotecas em escolas e ações transformadas em política pública, como o Dia da Leitura e o São João Literário. O Prêmio Empreendedor Social tem patrocínio da Coca-Cola e CNI e conta com a TAM como transportadora oficial. UOL, ESPM e Fundação Dom Cabral são parceiros estratégicos. Leia nesta quinta-feira (19), na Folha, caderno especial sobre os finalistas da edição deste ano | empreendedorsocial |
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] | Na noite desta quarta-feira (18) se elegeu como e vencedor da 7º edição do Prêmio Empreendedor Social de Futuro, o administrador Fernando Assad, 32, criador do Programa Vivenda. O negócio social foi montado na periferia de São Paulo, por empreendedores com experiência em habitação popular e reurbanização de favelas e oferece reformas de baixo custo. Durante o discurso, Assad foi acompanhado pela filha, Bia, o que emocionou o público. "Eu tenho um privilégio por não ter morrido antes dos 7 dias de idade igual tantos brasileiros. Esse prêmio é um reforço do meu compromisso de devolver tantos privilégios". O empreendedor homenageou Aerton Paiva e leu um texto do vencedor do empreendedor social Tião Rocha. "Grandes mestres fora da faculdade", afirmou. Assad também agradeceu aos outros empreendedores, a equipe do Programa Vivenda e aos parceiros que acreditam ser possível levar moradia digna para todos. "É uma responsabilidade maravilhosa receber este prêmio, porque valida, e muito, o trabalho que fazemos e dá um estímulo para continuarmos a fazer o que queremos, que é dar uma solução para o país todo e dar acesso à moradia digna", disse o empreendedor ao final do prêmio. Na categoria é uma iniciativa exclusiva da Folha voltada para jovens de até 35 anos que estão à frente de iniciativa socioambientais de um a três anos de existência. Especialistas consideram a fase inicial de todo projeto social como a mais crítica. Além de receber visibilidade, o empreendedor será convidado a integrar a Rede Folha de Empreendedores Socioambientais, e ganha capacitação em gestão e consultorias, entre outros benefícios. Assad foi eleito por um júri composto por nove especialistas de diferentes áreas. Entre os jurados de 2015 estão: Hilde Schwab, cofundadora e presidente da Fundação Schwab; Luiz Carlos Trabuco, diretor-presidente do Bradesco; Victor Rico Frontaura, diretor-representante do CAF - banco de desenvolvimento da América Latina no Brasil; Neca Setubal, socióloga, educadora e presidente dos Conselhos do Cenpec e da Fundação Tide Setubal; e Reynaldo Gianecchini, ator engajado em projetos sociais. Este ano, 140 projetos foram inscritos nos prêmios Empreendedor Social e Empreendedor Social de Futuro. O Prêmio Empreendedor Social tem patrocínio da Coca-Cola e CNI e conta com a TAM como transportadora oficial. UOL, ESPM e Fundação Dom Cabral são parceiros estratégicos. Leia nesta quinta-feira (19), na Folha, caderno especial sobre os finalistas da edição deste ano. | empreendedorsocial |