Datasets:

criteo
/

criteo-attribution-dataset

timestamp int64 0 2.67M	uid int64 13 32.5M	campaign int64 73.3k 32.5M	conversion int64 0 1	conversion_timestamp int64 -1 5.26M	conversion_id int64 -1 32.5M	attribution int64 0 1	click int64 0 1	click_pos int64 -1 173	click_nb int64 -1 174	cost float64 0 0.06	cpo float64 0 1.02	time_since_last_click int64 -1 2.59M	cat1 int64 139k 30.8M	cat2 int64 139k 32.4M	cat3 int64 577 32.5M	cat4 int64 358k 32.1M	cat5 int64 139k 32.4M	cat6 int64 139k 32.4M	cat7 int64 150 32.5M	cat8 int64 3.23M 32.4M	cat9 int64 358k 32.1M
0	20,073,966	22,589,171	0	-1	-1	0	0	-1	-1	0.00001	0.390794	-1	5,824,233	9,312,274	3,490,278	29,196,072	11,409,686	1,973,606	25,162,884	29,196,072	29,196,072
2	24,607,497	884,761	0	-1	-1	0	0	-1	-1	0.00001	0.0596	423,858	30,763,035	9,312,274	14,584,482	29,196,072	11,409,686	1,973,606	22,644,417	9,312,274	21,091,111
2	28,474,333	18,975,823	0	-1	-1	0	0	-1	-1	0.000183	0.149706	8,879	138,937	9,312,274	10,769,841	29,196,072	5,824,237	138,937	1,795,451	29,196,072	15,351,056
3	7,306,395	29,427,842	1	1,449,193	3,063,962	0	1	0	7	0.000094	0.154785	-1	28,928,366	26,597,095	12,435,261	23,549,932	5,824,237	1,973,606	9,180,723	29,841,067	29,196,072
3	25,357,769	13,365,547	0	-1	-1	0	0	-1	-1	0.000032	0.037583	-1	138,937	26,597,094	31,616,034	29,196,072	11,409,684	26,597,096	4,480,345	29,196,072	29,196,072
4	93,907	17,686,799	0	-1	-1	0	1	-1	-1	0.000186	0.2671	262,565	30,763,035	9,068,207	9,107,790	29,196,072	32,440,044	1,973,606	2,687,461	29,841,067	21,091,108
4	19,923,387	31,772,643	0	-1	-1	0	0	-1	-1	0.000035	0.08707	179,666	30,763,035	9,312,274	5,028,397	29,196,072	32,440,044	32,440,041	14,074,087	29,196,072	21,091,108
4	28,451,570	20,843,295	0	-1	-1	0	0	-1	-1	0.000035	0.336611	-1	138,937	9,312,274	15,403,272	29,196,072	32,440,042	28,928,366	8,556,462	29,196,072	29,196,072
7	5,588,915	27,491,436	0	-1	-1	0	0	-1	-1	0.000074	0.216361	-1	138,937	9,312,274	4,281,154	29,196,072	28,928,366	29,196,072	21,857,352	29,196,072	29,196,072
7	23,074,162	16,184,517	0	-1	-1	0	0	-1	-1	0.000013	0.004107	-1	28,928,366	26,597,095	7,711,526	29,196,072	3,225,250	1,973,606	17,737,135	9,312,274	29,196,072
9	19,947,578	23,330,020	0	-1	-1	0	0	-1	-1	0.000015	0.388931	-1	30,763,035	9,312,274	20,745,941	29,196,072	32,440,044	26,597,096	27,018,215	29,196,072	29,196,072
9	22,258,697	2,869,134	1	41	16,096,895	1	1	0	1	0.000096	0.004	1,659,878	25,259,032	9,312,274	10,664,917	29,196,072	11,409,685	29,196,072	1,001,856	29,196,072	18,291,877
10	16,203,454	27,321,366	0	-1	-1	0	0	-1	-1	0.000073	0.174919	1,064,624	30,763,035	9,312,274	10,316,544	29,196,072	5,824,241	29,196,072	7,477,605	29,196,072	8,661,620
10	28,435,820	21,640,043	0	-1	-1	0	1	-1	-1	0.000118	0.11823	523,726	30,763,035	9,312,274	31,025,336	29,196,072	11,409,686	1,973,606	20,921,639	3,225,256	8,661,623
12	28,883,743	24,267,774	0	-1	-1	0	1	-1	-1	0.00001	0.051985	-1	138,937	9,312,274	21,728,809	29,196,072	3,808,271	28,928,366	9,312,274	29,196,072	29,196,072
14	3,201,961	18,443,077	0	-1	-1	0	0	-1	-1	0.00001	0.280809	-1	1,973,606	9,312,274	14,455,973	29,196,072	5,824,237	1,973,606	21,968,302	29,196,072	29,196,072
14	6,656,565	13,462,155	0	-1	-1	0	1	-1	-1	0.000075	0.262052	2,004,857	30,763,035	28,928,366	18,314,981	29,196,072	5,824,237	20,754,142	137,117	29,196,072	18,291,872
14	31,081,666	3,892,353	0	-1	-1	0	0	-1	-1	0.000754	0.373358	949,520	30,763,035	26,611,398	29,001,875	29,196,072	32,440,044	1,973,606	9,312,274	20,754,144	8,661,620
15	19,861,109	15,422,821	0	-1	-1	0	0	-1	-1	0.000144	0.124746	-1	30,763,035	9,312,274	28,254,485	29,196,072	5,824,238	29,196,072	2,219,202	29,196,072	29,196,072
15	15,504,022	23,254,639	0	-1	-1	0	0	-1	-1	0.000026	0.156885	-1	1,973,606	9,312,274	27,872,928	29,196,072	11,409,686	29,196,072	1,846	29,196,072	29,196,072
16	3,488,285	10,341,182	0	-1	-1	0	1	-1	-1	0.002963	0.080498	-1	30,763,035	26,597,095	29,310,250	29,196,072	32,440,044	1,973,606	11,989,417	9,068,204	29,196,072
16	4,066,799	13,661,605	0	-1	-1	0	0	-1	-1	0.00001	0.258885	-1	9,312,274	29,196,072	32,091,550	29,196,072	5,824,237	28,928,366	9,312,274	29,196,072	29,196,072
16	29,063,987	15,959,625	0	-1	-1	0	0	-1	-1	0.000021	0.207305	-1	138,937	26,597,095	13,369,603	29,196,072	5,824,239	1,973,606	26,286,910	9,312,274	29,196,072
16	26,614,386	27,009,857	0	-1	-1	0	0	-1	-1	0.00001	0.158952	-1	5,824,233	9,312,274	31,714,194	29,196,072	32,440,044	1,973,606	9,312,274	32,440,044	29,196,072
16	14,158,457	1,415,896	0	-1	-1	0	0	-1	-1	0.000318	0.190157	-1	25,259,032	9,312,274	15,891,250	29,196,072	11,409,686	29,196,072	15,513,380	29,196,072	29,196,072
17	15,394,453	9,100,693	1	154	24,795,488	1	1	0	1	0.001435	0.004617	583,864	25,259,032	5,824,236	4,223,617	23,549,932	26,611,395	1,973,606	11,974,250	29,196,072	8,661,623
17	17,270,318	15,073,876	0	-1	-1	0	0	-1	-1	0.000033	0.054154	2,252,124	28,928,366	26,597,095	635,743	23,549,932	32,440,044	28,928,366	12,433,253	29,196,072	18,291,872
17	10,503,340	497,593	0	-1	-1	0	0	-1	-1	0.000097	0.145218	-1	30,763,035	9,312,274	25,668,863	29,196,072	11,409,686	1,973,606	17,849,457	29,841,067	29,196,072
17	28,081,796	3,406,183	0	-1	-1	0	0	-1	-1	0.000198	0.230356	400	138,937	9,312,274	4,494,354	29,196,072	5,824,237	5,824,239	2,223,561	29,196,072	16,022,563
17	2,110,146	15,184,511	0	-1	-1	0	0	-1	-1	0.00001	0.116429	-1	9,312,274	29,196,072	8,446,659	29,196,072	5,824,235	30,763,035	9,312,274	29,196,072	29,196,072
17	9,469,126	3,828,354	0	-1	-1	0	0	-1	-1	0.000151	0.005579	-1	25,259,032	28,928,366	7,422,162	17,152,695	5,824,235	5,824,239	19,162,734	29,196,072	29,196,072
18	22,396,143	13,365,547	0	-1	-1	0	1	-1	-1	0.002302	0.037583	5,838	30,763,035	26,597,094	31,616,034	29,196,072	11,409,684	1,973,606	15,267,441	26,597,096	21,748,264
19	25,336,188	27,684,173	0	-1	-1	0	0	-1	-1	0.000542	0.146417	212,671	30,763,035	26,597,095	3,584,377	29,196,072	11,409,686	1,973,606	7,970,001	9,068,204	21,091,108
19	24,850,810	10,810,197	0	-1	-1	0	1	-1	-1	0.000526	0.144218	1,807	30,763,035	9,312,274	8,726,213	29,196,072	11,409,684	1,973,606	12,856,719	20,754,144	32,145,478
20	14,512,383	9,100,689	0	-1	-1	0	0	-1	-1	0.000641	0.009761	120	25,259,032	5,642,940	22,278,128	23,549,932	11,409,685	1,973,606	2,161,697	32,440,044	22,419,790
21	24,489,443	32,135,670	0	-1	-1	0	0	-1	-1	0.000021	0.437887	-1	30,763,035	26,597,095	25,133,256	29,196,072	32,440,044	1,973,606	9,312,274	32,440,044	29,196,072
21	7,800,539	13,422,843	0	-1	-1	0	1	-1	-1	0.000027	0.259212	1,773,878	30,763,035	7,477,605	8,327,354	29,196,072	5,824,237	1,973,606	14,355,724	32,440,044	18,291,877
22	20,870,297	30,810,420	0	-1	-1	0	1	-1	-1	0.000074	0.271378	-1	1,973,606	9,312,274	11,658,339	29,196,072	21,611,415	29,196,072	1,753,056	29,196,072	29,196,072
22	17,086,046	2,946,551	0	-1	-1	0	1	-1	-1	0.000022	0.008204	27,567	30,763,035	26,597,095	10,434,635	29,196,072	11,409,684	29,196,072	25,066,554	29,196,072	9,491,351
22	17,705,550	17,686,799	0	-1	-1	0	0	-1	-1	0.000078	0.2671	558,302	30,763,035	9,068,207	9,107,790	29,196,072	32,440,044	29,196,072	25,893,729	29,196,072	8,661,623
22	2,818,470	27,321,366	0	-1	-1	0	0	-1	-1	0.000062	0.174919	2,879	30,763,035	9,312,274	10,316,544	29,196,072	5,824,241	26,597,096	5,642,940	29,196,072	32,145,483
23	31,760,590	17,686,799	0	-1	-1	0	0	-1	-1	0.000059	0.109203	-1	28,928,366	9,068,207	4,814,486	29,196,072	32,440,044	29,196,072	13,595,073	29,196,072	29,196,072
24	889,154	4,869,922	0	-1	-1	0	0	-1	-1	0.000023	0.334647	223,654	30,763,035	26,597,095	5,488,455	29,196,072	5,824,236	32,440,041	3,044,794	29,196,072	21,091,108
24	9,368,056	25,064,375	0	-1	-1	0	0	-1	-1	0.000068	0.290837	94,576	28,928,366	9,312,274	17,584,529	29,196,072	32,440,044	1,973,606	21,006,529	32,440,044	29,520,629
25	6,013,772	15,184,511	1	138,469	15,587,012	0	1	1	6	0.001585	0.005025	536	25,259,032	28,928,366	10,089,519	15,743,247	5,824,235	32,440,044	32,081,193	29,196,072	6,083,952
25	19,976,714	13,289,562	0	-1	-1	0	1	-1	-1	0.000042	0.327163	-1	27,093,701	9,312,274	23,402,719	23,549,932	5,824,237	29,196,072	30,953,859	29,196,072	29,196,072
26	19,036,874	29,874,688	0	-1	-1	0	0	-1	-1	0.000071	0.220209	1,752,634	27,093,701	9,312,274	22,865,705	23,549,932	32,440,044	1,973,606	9,312,274	20,754,144	18,291,877
27	3,497,187	2,576,437	0	-1	-1	0	0	-1	-1	0.000033	0.18059	2,114,913	30,763,035	7,477,605	8,562,388	29,196,072	32,440,044	29,196,072	4,552,620	29,196,072	18,291,872
27	4,514,180	2,144,729	0	-1	-1	0	0	-1	-1	0.00058	0.065903	122,359	27,093,701	9,068,210	7,099,866	23,549,932	138,937	29,196,072	29,934,587	29,196,072	29,520,626
27	19,048,794	3,144,706	0	-1	-1	0	0	-1	-1	0.000015	0.485666	-1	138,937	9,312,274	16,513,151	29,196,072	32,440,044	1,973,606	14,541,194	23,998,111	29,196,072
28	29,006,444	13,422,843	0	-1	-1	0	0	-1	-1	0.00001	0.277456	524,867	138,937	7,477,605	8,327,354	29,196,072	5,824,237	1,973,606	20,160,379	5,824,233	8,661,623
29	7,009,308	17,686,799	0	-1	-1	0	0	-1	-1	0.000015	0.2671	-1	30,763,035	9,068,207	9,107,790	29,196,072	32,440,044	20,754,142	13,595,073	29,196,072	29,196,072
30	9,451,380	17,321,082	1	355,909	4,136,014	0	1	1	3	0.000413	0.324492	363,648	28,928,366	5,824,237	13,175,372	29,196,072	5,824,237	30,763,035	7,230,114	29,196,072	21,091,111
31	30,607,637	24,045,148	0	-1	-1	0	0	-1	-1	0.000088	0.240446	-1	30,763,035	26,597,095	18,772,151	29,196,072	32,440,044	32,440,053	9,312,274	29,196,072	29,196,072
31	14,157,349	5,061,834	0	-1	-1	0	0	-1	-1	0.000306	0.30386	-1	138,937	26,597,096	28,944,164	29,196,072	26,611,392	1,973,606	1,973,606	5,824,233	29,196,072
32	9,344,893	27,684,173	0	-1	-1	0	0	-1	-1	0.00001	0.365503	1,345,438	30,763,035	26,597,095	10,727,562	29,196,072	11,409,686	1,973,606	10,739,570	5,824,233	18,291,877
33	10,351,512	884,761	0	-1	-1	0	1	-1	-1	0.000024	0.0596	-1	5,642,940	9,312,274	14,584,482	29,196,072	11,409,686	29,196,072	9,312,274	29,196,072	29,196,072
33	4,355,332	7,289,590	0	-1	-1	0	0	-1	-1	0.000015	0.217105	-1	30,763,035	26,597,095	26,945,587	29,196,072	32,440,044	20,754,142	16,839,793	29,196,072	29,196,072
34	21,575,587	5,061,834	0	-1	-1	0	0	-1	-1	0.0006	0.30386	-1	30,763,035	32,440,053	28,944,164	29,196,072	26,611,392	1,973,606	7,477,605	26,597,096	29,196,072
34	31,553,185	15,654,890	0	-1	-1	0	0	-1	-1	0.000478	0.261533	-1	138,937	9,312,274	29,872,901	29,196,072	5,824,239	1,973,606	4,826,521	26,597,096	29,196,072
34	4,489,751	17,686,799	0	-1	-1	0	0	-1	-1	0.000139	0.109203	926,057	30,763,035	9,068,207	4,814,486	29,196,072	32,440,044	5,824,235	17,984,135	29,196,072	8,661,620
34	26,730,406	7,289,590	0	-1	-1	0	0	-1	-1	0.00011	0.184225	-1	5,642,940	26,597,095	24,485,251	29,196,072	32,440,044	1,973,606	9,312,274	9,068,204	29,196,072
35	12,655,947	24,391,301	0	-1	-1	0	0	-1	-1	0.000137	0.198878	615,122	138,937	9,312,274	5,749,224	29,196,072	32,440,044	1,973,606	6,735,079	32,440,044	8,661,623
35	6,214,101	32,452,111	0	-1	-1	0	1	-1	-1	0.00032	0.108224	110,833	28,928,366	9,312,274	8,181,301	29,196,072	5,824,237	29,196,072	6,288,950	29,196,072	29,520,626
36	14,372,349	9,810,200	0	-1	-1	0	1	-1	-1	0.002057	0.197894	26,328	30,763,035	9,312,274	10,726,219	29,196,072	11,409,684	28,928,366	4,276,157	29,196,072	9,491,351
36	32,131,776	30,491,418	0	-1	-1	0	0	-1	-1	0.000386	0.249824	121,332	30,763,035	26,597,095	3,564,243	29,196,072	5,824,237	28,928,366	6,179,461	29,196,072	29,520,626
36	30,448,560	10,341,182	0	-1	-1	0	1	-1	-1	0.000701	0.058841	-1	27,093,701	26,597,095	477,175	23,549,932	32,440,044	138,937	11,989,417	29,196,072	29,196,072
37	30,301,620	6,686,701	0	-1	-1	0	0	-1	-1	0.000075	0.226636	1,910,412	30,763,035	1,973,606	26,206,704	29,196,072	32,440,044	1,973,606	15,013,288	5,824,233	18,291,877
37	15,687,359	2,576,437	0	-1	-1	0	1	-1	-1	0.00001	0.18059	-1	5,824,233	7,477,605	8,562,388	29,196,072	32,440,044	1,973,606	6,954,913	32,440,044	29,196,072
38	20,137,042	2,946,551	0	-1	-1	0	1	-1	-1	0.00001	0.008204	166,848	30,763,035	26,597,095	10,434,635	29,196,072	11,409,684	1,973,606	25,066,554	23,998,111	21,091,108
38	1,365,740	27,684,173	0	-1	-1	0	0	-1	-1	0.000036	0.365503	-1	30,763,035	26,597,095	10,727,562	29,196,072	11,409,686	26,597,096	12,288,920	29,196,072	29,196,072
39	4,696,034	16,922,675	0	-1	-1	0	0	-1	-1	0.00001	0.01498	1,918,324	25,259,032	9,312,274	7,962,938	29,196,072	3,225,253	32,440,041	7,510,064	29,196,072	18,291,877
39	16,883,564	25,419,531	0	-1	-1	0	1	-1	-1	0.000123	0.308263	703,256	28,928,366	9,312,274	7,646,979	29,196,072	32,440,044	29,196,072	17,077,854	29,196,072	8,661,623
41	1,993,927	18,498,193	0	-1	-1	0	0	-1	-1	0.000156	0.232084	190,147	138,937	9,312,274	10,839,155	29,196,072	32,440,052	1,973,606	21,280,612	26,597,096	21,091,108
41	32,231,921	9,100,693	0	-1	-1	0	1	-1	-1	0.000184	0.004617	-1	25,259,032	32,440,047	4,223,617	29,196,072	26,611,395	29,196,072	9,312,274	29,196,072	29,196,072
41	2,497,574	2,953,716	0	-1	-1	0	0	-1	-1	0.000019	0.103206	-1	138,937	9,312,274	5,423,195	29,196,072	27,611,404	29,196,072	4,887,334	29,196,072	29,196,072
41	83,645	13,661,605	0	-1	-1	0	0	-1	-1	0.000408	0.188892	-1	30,763,035	9,312,274	11,252,915	29,196,072	5,824,237	1,973,606	22,203,375	32,440,044	29,196,072
41	3,302,392	12,700,454	0	-1	-1	0	0	-1	-1	0.000015	0.193606	2,347,009	27,093,701	9,312,274	28,322,182	29,196,072	32,440,044	28,928,366	9,312,274	29,196,072	18,291,872
41	889,049	14,445,192	0	-1	-1	0	0	-1	-1	0.000015	0.208147	-1	28,928,366	9,312,274	31,201,451	23,549,932	5,824,237	30,763,035	21,968,306	29,196,072	29,196,072
41	18,515,385	9,106,407	0	-1	-1	0	1	-1	-1	0.000712	0.009613	130,641	25,259,032	32,440,040	9,708,046	29,196,072	26,611,395	1,973,606	9,312,274	32,440,044	29,520,626
41	25,042,804	2,865,315	0	-1	-1	0	0	-1	-1	0.000099	0.152314	188,296	5,824,233	9,312,274	16,374,290	29,196,072	11,409,684	1,973,606	9,451,367	9,068,204	21,091,108
42	5,236,926	9,100,691	0	-1	-1	0	0	-1	-1	0.000229	0.007165	239	28,928,366	32,440,040	1,223,623	29,196,072	26,611,395	1,973,606	30,678,301	29,196,072	16,022,558
42	7,876,415	30,491,418	0	-1	-1	0	1	-1	-1	0.000155	0.262999	-1	28,928,366	26,597,095	3,564,244	23,549,932	5,824,237	1,973,606	6,179,461	32,440,044	29,196,072
42	26,827,439	27,323,540	0	-1	-1	0	0	-1	-1	0.000014	0.083932	372,316	30,763,035	9,312,274	6,500,397	29,196,072	26,611,393	28,928,366	9,312,274	29,196,072	21,091,111
43	29,478,800	8,904,991	0	-1	-1	0	0	-1	-1	0.000014	0.020584	-1	1,973,606	9,312,274	28,801,693	29,196,072	11,409,686	32,440,053	9,312,274	29,196,072	29,196,072
44	25,389,351	15,959,625	0	-1	-1	0	0	-1	-1	0.00001	0.221812	-1	1,973,606	26,597,095	13,369,603	29,196,072	5,824,239	3,808,271	9,468,702	29,196,072	29,196,072
45	19,843,996	30,491,418	0	-1	-1	0	0	-1	-1	0.000341	0.256241	6,721	30,763,035	26,597,095	4,564,247	29,196,072	5,824,237	30,763,035	6,179,461	29,196,072	21,748,264
45	22,000,711	25,419,531	0	-1	-1	0	1	-1	-1	0.000385	0.308263	220,044	27,093,701	9,312,274	7,646,979	6,855,139	32,440,044	1,973,606	2,053,513	26,597,096	21,091,108
46	6,061,274	30,491,418	0	-1	-1	0	1	-1	-1	0.000057	0.275942	-1	30,763,035	26,597,095	3,564,241	29,196,072	5,824,237	30,763,035	10,914,886	29,196,072	29,196,072
46	6,639,881	18,975,813	0	-1	-1	0	0	-1	-1	0.000476	0.063643	1,200,784	25,259,032	9,312,274	19,100,298	29,196,072	5,824,237	1,973,606	5,387,377	20,754,144	8,661,620
47	21,594,641	14,121,532	1	1,558	16,227,998	1	1	0	1	0.000441	0.153454	-1	30,763,035	7,477,605	5,571,462	29,196,072	11,409,686	1,973,606	8,243,524	14,911,188	29,196,072
47	19,213,301	12,700,454	0	-1	-1	0	1	-1	-1	0.000226	0.215063	958,717	30,763,035	9,312,274	29,157,049	29,196,072	32,440,044	29,196,072	9,312,274	29,196,072	8,661,620
47	8,844,573	30,491,418	0	-1	-1	0	0	-1	-1	0.000091	0.275942	-1	138,937	26,597,095	3,564,241	29,196,072	5,824,237	32,440,053	18,919,433	29,196,072	29,196,072
48	26,687,310	17,132,183	0	-1	-1	0	0	-1	-1	0.000062	0.014564	-1	9,312,274	29,196,072	14,586,500	29,196,072	5,824,235	29,196,072	9,312,274	29,196,072	29,196,072
48	29,456,603	13,365,547	0	-1	-1	0	1	-1	-1	0.000045	0.037583	-1	30,763,035	26,597,094	31,616,034	29,196,072	11,409,684	26,597,096	9,312,274	29,196,072	29,196,072
49	18,902,423	26,998,428	0	-1	-1	0	0	-1	-1	0.00001	0.365317	-1	9,312,274	29,196,072	9,511,200	29,196,072	32,440,044	29,196,072	9,312,274	29,196,072	29,196,072
50	1,441,946	20,695,010	0	-1	-1	0	0	-1	-1	0.00001	0.188486	-1	1,973,606	9,312,274	5,057,395	29,196,072	7,477,605	29,196,072	24,622,215	29,196,072	29,196,072
50	31,080,092	24,391,301	0	-1	-1	0	0	-1	-1	0.00001	0.134449	-1	30,763,035	9,312,274	5,749,224	29,196,072	32,440,044	1,973,606	22,255,596	9,312,274	29,196,072
51	24,981,526	25,119,476	0	-1	-1	0	0	-1	-1	0.00002	0.166927	-1	30,763,035	9,312,274	3,867,650	29,196,072	21,611,414	29,196,072	9,091,285	29,196,072	29,196,072
52	25,317,273	24,321,351	0	-1	-1	0	0	-1	-1	0.000239	0.308944	1,651,354	28,928,366	26,597,095	17,973,199	29,196,072	32,440,044	32,440,053	17,283,725	29,196,072	18,291,877

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Criteo Attribution Modeling for Bidding Dataset

This dataset is released along with the paper:

Attribution Modeling Increases Efficiency of Bidding in Display Advertising Eustache Diemert*, Julien Meynet* (Criteo Research), Damien Lefortier (Facebook), Pierre Galland (Criteo) *authors contributed equally 2017 AdKDD & TargetAd Workshop, in conjunction with The 23rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2017)

When using this dataset, please cite the paper with following bibtex(final ACM bibtex coming soon):

@inproceedings{DiemertMeynet2017,
author = {{Diemert Eustache, Meynet Julien} and Galland, Pierre and Lefortier, Damien},
title={Attribution Modeling Increases Efficiency of Bidding in Display Advertising},
publisher = {ACM},
pages={To appear},
booktitle = {Proceedings of the AdKDD and TargetAd Workshop, KDD, Halifax, NS, Canada, August, 14, 2017},
year = {2017}
}

We would love to hear from you if use this data or plan to use it. Refer to the Contact section below.

Content of this dataset

This dataset includes following files:

this README.md
criteo_attribution_dataset.tsv.gz: the dataset itself (623M compressed)
Experiments.ipynb: ipython notebook with code and utilities to reproduce the results in the paper. Can also be used as a starting point for further research on this data. It requires python 3.* and standard scientific libraries such as pandas, numpy and sklearn.

Data description

This dataset represents a sample of 30 days of Criteo live traffic data. Each line corresponds to one impression (a banner) that was displayed to a user. For each banner we have detailed information about the context, if it was clicked, if it led to a conversion and if it led to a conversion that was attributed to Criteo or not. Data has been sub-sampled and anonymized so as not to disclose proprietary elements.

Here is a detailed description of the fields (they are tab-separated in the file):

timestamp: timestamp of the impression (starting from 0 for the first impression). The dataset is sorted according to timestamp.
uid a unique user identifier
campaign a unique identifier for the campaign
conversion 1 if there was a conversion in the 30 days after the impression (independently of whether this impression was last click or not)
conversion_timestamp the timestamp of the conversion or -1 if no conversion was observed
conversion_id a unique identifier for each conversion (so that timelines can be reconstructed if needed). -1 if there was no conversion
attribution 1 if the conversion was attributed to Criteo, 0 otherwise
click 1 if the impression was clicked, 0 otherwise
click_pos the position of the click before a conversion (0 for first-click)
click_nb number of clicks. More than 1 if there was several clicks before a conversion
cost the price paid by Criteo for this display (disclaimer: not the real price, only a transformed version of it)

**cpo** the cost-per-order  in case of attributed conversion (**disclaimer:** not the real price, only a transformed version of it)

time_since_last_click the time since the last click (in s) for the given impression

**cat[1-9]** contextual features associated to the display. Can be used to learn the click/conversion models. We do not disclose the meaning of these features but it is not relevant for this study. Each column is a categorical variable. In the experiments, they are mapped to a fixed dimensionality space using the Hashing Trick (see paper for reference).

Key figures

2,4Gb uncompressed
16.5M impressions
45K conversions
700 campaigns

Tasks

This dataset can be used in a large scope of applications related to Real-Time-Bidding, including but not limited to:

Attribution modeling: rule based, model based, etc...
Conversion modeling in display advertising: the data includes cost and value used for computing Utility metrics.
Offline metrics for real-time bidding

Contact

For any question, feel free to contact:

The authors of the paper directly (emails in the paper)
Criteo Research team: http://ailab.criteo.com/contact-us/
Criteo Research twitter account: @CriteoResearch

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Size of downloaded dataset files:

653 MB

Size of the auto-converted Parquet files:

798 MB

Number of rows:

16,468,027