Manufactured from the chemical pulp made in the kraft process, Kraft paper is also known as the ‘Paperboard’. This material is extensively used for custom mailer boxes because it is completely eco-friendly, recyclable, and has the tendency to naturally decompose within a few weeks.
Many brands opt for kraft packaging for their products due to its high durability, yet aesthetic appearance. The cherry on top, it also remains very affordable.
Here are some of our weekly favorite kraft paper packaging designs.
CaliWoods
A company manufacturing reusable straws, CaliWoods have redesigned its product packaging to aid the movement of minimizing plastic pollution. The disinvite thing about CaliWoods is that they not only wanted to promote sustainable lifestyles for their customers using their products, but they also incorporated eco-friendly practices in their company. Hence, their brand-new packaging approach utilizes unbleached kraft paper and a 100% plastic-free shipping policy! Isn’t that great? Their kraft packaging combined with the use of a pastel color pallet offers a calming, inviting, and fun experience for the customers.
Hardy
Teaming up with ‘This Is Pacifica’ and revamping their smoked salmon packaging, Hardy has employed the use of kraft paper packaging to extend to its natural and sustainable practices. The company further incorporated cut-out designs and illustrations within their packaging to provide their customers with a see-through window. The dark brown kraft paper used in their packaging not only creates a nice contrast with the salmon outline but also offers a striking aesthetic. Therefore, making the packaging design stand out from the rest while creating a clean and memorable impression on the customers’ minds.
Riesco Company
Just like their natural and organic ingredients. Riesco’s vision was to provide a guilt-free ice cream experience to their consumers when it comes to their ice cream packaging as well. Reducing plastic packaging waste, Riesco has shifted to the use of food-grade kraft paper. Their all-new eco-friendly packaging with its contemporary landscape artwork not only provides a natural and premium aesthetic to the brand but also is a bait for customers.
Scandinavian Airlines
By incorporating sustainable initiatives in their work methodologies, Scandinavian Airlines has vowed to reduce its carbon impact by 2030. One of their many initiatives includes the production of sustainable food packaging with the Cheap Custom Packaging Boxes and minimizing waste. As a result, the company introduced food-grade kraft paper for all of their food packaging demands because of how lightweight and recyclable it remains. Therefore, saving up to 51 tons of plastic used per year and reducing the overall onboard mass for less fuel consumption in air travel. Their sleek yet minimalistic product packaging look provides the brand with a more modern and sustainable reputation.
So, these are some of the kraft paper packaging designs that you can take inspiration for your product packaging demands.