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The following notable deaths occurred in 2022. Names are reported under the date of death, in alphabetical order. A typical entry reports information in the following sequence:
1
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute.
2
In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. YouTube reported revenue of $19.8 billion in 2020. In 2021, YouTube's annual advertising revenue increased to $28.8 billion.
3
Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short films, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Established media corporations such as Disney, Paramount, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a larger audience.
4
YouTube has had an unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite all its growth and success, YouTube has been widely criticized. Criticism of YouTube includes the website being used to facilitate the spread of misinformation, copyright issues, routine violations of its users' privacy, enabling censorship, and endangering child safety and wellbeing.
5
YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim. The trio were early employees of PayPal, which left them enriched after the company was bought by eBay. Hurley had studied design at the Indiana University of Pennsylvania, and Chen and Karim studied computer science together at the University of Illinois Urbana-Champaign.
6
According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the party and denied that it had occurred, but Chen remarked that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible".
7
Karim said the inspiration for YouTube first came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson's breast was briefly exposed by Justin Timberlake during the halftime show. Karim could not easily find video clips of the incident and the 2004 Indian Ocean Tsunami online, which led to the idea of a video-sharing site. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service, and had been influenced by the website Hot or Not. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Difficulty in finding enough dating videos led to a change of plans, with the site's founders deciding to accept uploads of any video.
8
YouTube began as a venture capital–funded technology startup. Between November 2005 and April 2006, the company raised money from various investors, with Sequoia Capital, $11.5 million, and Artis Capital Management, $8 million, being the largest two. YouTube's early headquarters were situated above a pizzeria and a Japanese restaurant in San Mateo, California. In February 2005, the company activated codice_1. The first video was uploaded April 23, 2005. Titled "Me at the zoo", it shows co-founder Jawed Karim at the San Diego Zoo and can still be viewed on the site. In May, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views. The site launched officially on December 15, 2005, by which time the site was receiving 8 million views a day. Clips at the time were limited to 100 megabytes, as little as 30 seconds of footage.
9
YouTube was not the first video-sharing site on the Internet; Vimeo was launched in November 2004, though that site remained a side project of its developers from CollegeHumor at the time and did not grow much, either. The week of YouTube's launch, NBC-Universal's "Saturday Night Live" ran a skit "Lazy Sunday" by The Lonely Island. Besides helping to bolster ratings and long-term viewership for "Saturday Night Live", "Lazy Sunday"'s status as an early viral video helped establish YouTube as an important website. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube's reach and led to the upload of more third-party content. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day.
10
The choice of the name codice_1 led to problems for a similarly named website, codice_3. That site's owner, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being regularly overloaded by people looking for YouTube. Universal Tube subsequently changed its website to codice_4.
11
On October 9, 2006, Google announced that it had acquired YouTube for $1.65 billion in Google stock. The deal was finalized on November 13, 2006. Google's acquisition launched new newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube. It is at this time YouTube issued the slogan "Broadcast Yourself".
12
The company experienced rapid growth. "The Daily Telegraph" wrote that in 2007, YouTube consumed as much bandwidth as the entire Internet in 2000. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. That year, the company simplified its interface to increase the time users would spend on the site. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. However, most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. A subsequent interface change, designed to unify the experience across desktop, TV, and mobile, was rolled out in 2013. By that point, more than 100 hours were being uploaded every minute, increasing to 300 hours by November 2014.
13
During this time, the company also went through some organizational changes. In October 2006, YouTube moved to a new office in San Bruno, California. Hurley announced that he would be stepping down as a chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010.
14
In December 2009, YouTube partnered with Vevo. In April 2010, Lady Gaga's "Bad Romance" became the most viewed video, becoming the first video to reach 200 million views on May 9, 2010.
15
Susan Wojcicki was appointed CEO of YouTube in February 2014. In January 2016, YouTube expanded its headquarters in San Bruno by purchasing an office park for $215 million. The complex has 51,468 square metres (554,000 square feet) of space and can house up to 2,800 employees. YouTube officially launched the "polymer" redesign of its user interfaces based on Material Design language as its default, as well a redesigned logo that is built around the service's play button emblem in August 2017.
16
Through this period, YouTube tried several new ways to generate revenue beyond advertisements. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. In 2014, YouTube announced a subscription service known as "Music Key," which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.
17
The company also attempted to create products appealing to specific viewers. YouTube released a mobile app known as YouTube Kids in 2015, designed to provide an experience optimized for children. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. Also in 2015, YouTube launched YouTube Gaming—a video gaming-oriented vertical and app for videos and live streaming, intended to compete with the Amazon.com-owned Twitch.
18
The company was attacked on April 3, 2018, when a shooting occurred at YouTube's headquarters in San Bruno, California, which wounded four and resulted in one death (the shooter).
19
By February 2017, one billion hours of YouTube were watched every day, and 400 hours of video were uploaded every minute. Two years later, the uploads had risen to more than 500 hours per minute. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. One data firm estimated that YouTube was accounting for 15% of all internet traffic, twice its pre-pandemic level. In response to EU officials requesting that such services reduce bandwidth as to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix stated they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU's request. YouTube later announced that they would continue with this move worldwide: "We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation."
20
Following a 2018 complaint alleging violations of the Children's Online Privacy Protection Act (COPPA), the company was fined $170 million by the FTC for collecting personal information from minors under the age of 13. YouTube was also ordered to create systems to increase children's privacy. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as "made for kids" as liable under COPPA on January 6, 2020. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. Additionally, to compete with TikTok, YouTube released YouTube Shorts, a short-form video platform.
21
During this period, YouTube entered disputes with other tech companies. For over a year, in 2018 and 2019, no YouTube app was available for Amazon Fire products. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement.
22
In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video. Following immense public outrage over the unprecedented amount of unskippable ads, YouTube "ended" the experiment on September 19 of that year. In October, YouTube announced that they would be rolling out customizable user handles (e.g. @MrBeast) in addition to channel names, which would also become channel URLs.
23
After testing earlier in 2021, YouTube removed public display of dislike counts on videos in November 2021, claiming the reason for the removal was, based on its internal research, that users often used the dislike feature as a form of cyberbullying and brigading. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. YouTube co-founder Jawed Karim referred to the update as "a stupid idea", and that the real reason behind the change was "not a good one, and not one that will be publicly disclosed." He felt that users' ability on a social platform to identify harmful content was essential, saying, "The process works, and there's a name for it: the wisdom of the crowds. The process breaks when the platform interferes with it. Then, the platform invariably declines." Shortly after the announcement, software developer Dmitry Selivanov created Return YouTube Dislike, an open-source, third-party browser extension for Chrome and Firefox that allows users to see a video's number of dislikes. In a letter published on January 25, 2022, YouTube CEO Susan Wojcicki acknowledged that removing public dislike counts was a controversial decision, but reiterated that she stands by this decision, claiming that "it reduced dislike attacks."
24
YouTube primarily uses the VP9 and H.264/MPEG-4 AVC video codecs, and the Dynamic Adaptive Streaming over HTTP protocol. MPEG-4 Part 2 streams contained within 3GP containers are also provided for low bandwidth connections. By January 2019, YouTube had begun rolling out videos in AV1 format. In 2021 it was reported that the company was considering requiring AV1 in streaming hardware in order to decrease bandwidth and increase quality. Video is usually streamed alongside the Opus and AAC audio codecs.
25
At launch in 2005, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser. In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard. This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. On January 27, 2015, YouTube announced that HTML5 would be the default playback method on supported browsers. With the switch to HTML5 video streams using Dynamic Adaptive Streaming over HTTP (MPEG-DASH), an HTTP-based adaptive bit-rate streaming solution optimizes the bitrate and quality for the available network.
26
The platform can serve videos at optionally lower resolution levels starting at 144p for smoothening playback in areas and countries with limited Internet speeds, improving compatibility, as well as for the preservation of limited cellular data plans. The resolution setting can be adjusted automatically based on detected connection speed, as well as be set manually.
27
From 2008 to 2017, users could add "annotations" to their videos—such as pop-up text messages and hyperlinks, which allowed for interactive videos. By 2019 all annotations had been removed from videos, breaking some videos which depended on the feature. YouTube introduced standardized widgets intended to replace annotations in a cross-platform manner, including "end screens" (a customizable array of thumbnails for specified videos displayed near the end of the video).
28
In 2018, YouTube became an ISNI registry, and announced its intention to begin creating ISNI identifiers to uniquely identify the musicians whose videos it features. In 2020, it launched video chapters as a way to structure videos and improve navigation.
29
All YouTube users can upload videos up to 15 minutes each in duration. Users can verify their account, normally through a mobile phone, to gain the ability to upload videos up to 12 hours in length, as well as produce live streams. When YouTube was launched in 2005, it was possible to upload longer videos, but a 10-minute limit was introduced in March 2006 after YouTube found that the majority of videos exceeding this length were unauthorized uploads of television shows and films. The 10-minute limit was increased to 15 minutes in July 2010. Videos can be at most 256 GB in size or 12 hours, whichever is less. , automatic closed captions using speech recognition technology when a video is uploaded is available in 13 languages, and can be machine-translated during playback.
30
YouTube also offers manual closed captioning as part of its creator studio. YouTube formerly offered a 'Community Captions' feature, where viewers could write and submit captions for public display upon approval by the video uploader, but this was deprecated in September 2020.
31
YouTube accepts the most common container formats, including MP4, Matroska, FLV, AVI, WebM, 3GP, MPEG-PS, and the QuickTime File Format. Some intermediate video formats (i.e., primarily used for professional video editing, not for final delivery or storage) are also accepted, such as ProRes. YouTube provides recommended encoding settings.
32
Each video is identified by an eleven-character case-sensitive alphanumerical Base64 string in the Uniform Resource Locator (URL) which can contain letters, digits, an underscore (codice_5), and a dash (codice_6).
33
In 2018, YouTube added a feature called "Premiere" which displays a notification to the user mentioning when the video will be available for the first time, like for a live stream but with a prerecorded video. When the scheduled time arrives, the video is aired as a live broadcast with a two-minute countdown. Optionally, a premiere can be initiated immediately.
34
YouTube originally offered videos at only one quality level, displayed at a resolution of 320×240 pixels using the Sorenson Spark codec (a variant of H.263), with mono MP3 audio. In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. In March 2008, a high-quality mode was added, which increased the resolution to 480×360 pixels. In December 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a aspect ratio to a widescreen . With this new feature, YouTube began a switchover to H.264/MPEG-4 AVC as its default video compression format. In November 2009, 1080p HD support was added. In July 2010, YouTube announced that it had launched a range of videos in 4K format, which allows a resolution of up to 4096×3072 pixels. In July 2010, support for 4K resolution was added, with the videos playing at 3840 × 2160 pixels. In June 2015, support for 8K resolution was added, with the videos playing at 7680×4320 pixels. In November 2016, support for HDR video was added which can be encoded with hybrid log–gamma (HLG) or perceptual quantizer (PQ). HDR video can be encoded with the Rec. 2020 color space.
35
In June 2014, YouTube began to deploy support for high frame rate videos up to 60 frames per second (as opposed to 30 before), becoming available for user uploads in October. YouTube stated that this would enhance "motion-intensive" videos, such as video game footage.
36
YouTube videos are available in a range of quality levels. Viewers only indirectly influence the video quality. In the mobile apps, users choose between "Auto", which adjusts resolution based on the internet connection, "High Picture Quality" which will prioritize playing high-quality video, "Data saver" which will sacrifice video quality in favor of low data usage and "Advanced" which lets the user choose a stream resolution. On desktop, users choose between "Auto" and a specific resolution. It is not possible for the viewer to directly choose a higher bitrate (quality) for any selected resolution.
37
Since 2009, viewers have had the ability to watch 3D videos. In 2015, YouTube began natively supporting 360-degree video. Since April 2016, it allowed live streaming 360° video, and both normal and 360° video at up to 1440p, and since November 2016 both at up to 4K (2160p) resolution. Citing the limited number of users who watched more than 90-degrees, it began supporting an alternative stereoscopic video format known as VR180 which it said was easier to produce, which allows users to watch any video using virtual reality headsets.
38
In response to increased viewership during the COVID-19 pandemic, YouTube temporarily downgraded the quality of its videos. YouTube developed its own chip, called Argos, to help with encoding higher resolution videos in 2021.
39
In certain cases, YouTube allows the uploader to upgrade the quality of videos uploaded a long time ago in poor quality. One such partnership with Universal Music Group included remasters of 1,000 music videos.
40
YouTube carried out early experiments with live streaming, including a concert by U2 in 2009, and a question-and-answer session with US President Barack Obama in February 2010. These tests had relied on technology from 3rd-party partners, but in September 2010, YouTube began testing its own live streaming infrastructure. In April 2011, YouTube announced the rollout of "YouTube Live". The creation of live streams was initially limited to select partners. It was used for real-time broadcasting of events such as the 2012 Olympics in London. In October 2012, more than 8 million people watched Felix Baumgartner's jump from the edge of space as a live stream on YouTube.
41
In May 2013, creation of live streams was opened to verified users with at least 1,000 subscribers; in August of the same year the number was reduced to 100 subscribers, and in December the limit was removed. In February 2017, live streaming was introduced to the official YouTube mobile app. Live streaming via mobile was initially restricted to users with at least 10,000 subscribers, but as of mid-2017 it has been reduced to 100 subscribers. Live streams support HDR, can be up to 4K resolution at 60 fps, and also support 360° video.
42
Most videos enable users to leave comments, and these have attracted attention for the negative aspects of both their form and content. In 2006, "Time" praised Web 2.0 for enabling "community and collaboration on a scale never seen before", and added that YouTube "harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred". "The Guardian" in 2009 described users' comments on YouTube as:
43
"The Daily Telegraph" commented in September 2008, that YouTube was "notorious" for "some of the most confrontational and ill-formed comment exchanges on the internet", and reported on YouTube Comment Snob, "a new piece of software that blocks rude and illiterate posts". "The Huffington Post" noted in April 2012 that finding comments on YouTube that appear "offensive, stupid and crass" to the "vast majority" of the people is hardly difficult.
44
Google subsequently implemented a comment system oriented on Google+ on November 6, 2013, that required all YouTube users to use a Google+ account to comment on videos. The stated motivation for the change was giving creators more power to moderate and block comments, thereby addressing frequent criticisms of their quality and tone. The new system restored the ability to include URLs in comments, which had previously been removed due to problems with abuse. In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change. The official YouTube announcement received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days. Writing in the "Newsday" blog Silicon Island, Chase Melvin noted that "Google+ is nowhere near as popular a social media network like Facebook, but it's essentially being forced upon millions of YouTube users who don't want to lose their ability to comment on videos" and added that "Discussion forums across the Internet are already bursting with the outcry against the new comment system". In the same article Melvin goes on to say:
45
Later, on July 27, 2015, Google announced in a blog post that it would be removing the requirement to sign up to a Google+ account to post comments to YouTube. Then on November 3, 2016, YouTube announced a trial scheme which allows the creators of videos to decide whether to approve, hide or report the comments posted on videos based on an algorithm that detects potentially offensive comments. Creators may also choose to keep or delete comments with links or hashtags in order to combat spam. They can also allow other users to moderate their comments.
46
In December 2020, it was reported that YouTube would launch a new feature that will warn users who post a comment that "may be offensive to others."
47
On September 13, 2016, YouTube launched a public beta of Community, a social media-based feature that allows users to post text, images (including GIFs), live videos and others in a separate "Community" tab on their channel. Prior to the release, several creators had been consulted to suggest tools Community could incorporate that they would find useful; these YouTubers included Vlogbrothers, AsapScience, Lilly Singh, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger and Vsauce3.
48
After the feature has been officially released, the "community post" feature gets activated automatically for every channel that passes a specific threshold of subscriber counts or already has more subscribers. This threshold was lowered over time, from 10,000 subscribers to 1500 subscribers, to 1000 subscribers, to 500 subscribers.
49
Channels that the community tab becomes enabled for, get their channel discussions (previously known as channel comments) permanently erased, instead of co-existing or migrating.
50
For example, in October 2009, a "comment search" feature accessible under codice_7 was implemented as part of this program. The feature was removed later.
51
Later the same year, "YouTube Feather" was introduced as a lightweight alternative website for countries with limited internet speeds.
52
YouTube offers users the ability to view its videos on web pages outside their website. Each YouTube video is accompanied by a piece of HTML that can be used to embed it on any page on the Web. This functionality is often used to embed YouTube videos in social networking pages and blogs. Users wishing to post a video discussing, inspired by, or related to another user's video can make a "video response". The eleven character YouTube video identifier (64 possible characters used in each position), allows for a theoretical maximum of 64 or around 73.8 quintillion (73.8 billion billion) unique ids.
53
YouTube announced that it would remove video responses for being an underused feature on August 27, 2013. Embedding, rating, commenting and response posting can be disabled by the video owner. YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface. A small number of videos can be downloaded as MP4 files. Numerous third-party web sites, applications and browser plug-ins allow users to download YouTube videos.
54
In February 2009, YouTube announced a test service, allowing some partners to offer video downloads for free or for a fee paid through Google Checkout. In June 2012, Google sent cease and desist letters threatening legal action against several websites offering online download and conversion of YouTube videos. In response, Zamzar removed the ability to download YouTube videos from its site. Users retain copyright of their own work under the default Standard YouTube License, but have the option to grant certain usage rights under any public copyright license they choose.
55
Since July 2012, it has been possible to select a Creative Commons attribution license as the default, allowing other users to reuse and remix the material.
56
Most modern smartphones are capable of accessing YouTube videos, either within an application or through an optimized website. YouTube Mobile was launched in June 2007, using RTSP streaming for the video. Not all of YouTube's videos are available on the mobile version of the site.
57
Since June 2007, YouTube's videos have been available for viewing on a range of Apple products. This required YouTube's content to be transcoded into Apple's preferred video standard, H.264, a process that took several months. YouTube videos can be viewed on devices including Apple TV, iPod Touch and the iPhone.
58
The mobile version of the site was relaunched based on HTML5 in July 2010, avoiding the need to use Adobe Flash Player and optimized for use with touch screen controls. The mobile version is also available as an app for the Android platform.
59
In September 2012, YouTube launched its first app for the iPhone, following the decision to drop YouTube as one of the preloaded apps in the iPhone 5 and iOS 6 operating system. According to GlobalWebIndex, YouTube was used by 35% of smartphone users between April and June 2013, making it the third-most used app.
60
In January 2009, YouTube launched "YouTube for TV", a version of the website tailored for set-top boxes and other TV-based media devices with web browsers, initially allowing its videos to be viewed on the PlayStation 3 and Wii video game consoles.
61
During the month of June that same year, YouTube XL was introduced, which has a simplified interface designed for viewing on a standard television screen. YouTube is also available as an app on Xbox Live.
62
On November 15, 2012, Google launched an official app for the Wii, allowing users to watch YouTube videos from the Wii channel. An app was available for Wii U and Nintendo 3DS, but was discontinued in August 2019. Videos can also be viewed on the Wii U Internet Browser using HTML5. Google made YouTube available on the Roku player on December 17, 2013, and, in October 2014, the Sony PlayStation 4.
63
On June 19, 2007, Google CEO Eric Schmidt appeared in Paris to launch the new localization system. The interface of the website is available with localized versions in 104 countries, one territory (Hong Kong) and a worldwide version.
64
The YouTube interface suggests which local version should be chosen based on the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content. The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Burmese, Kyrgyz, Mongolian, Persian and Uzbek, which do not have local channel versions. Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims. In October 2012, a local version of YouTube was launched in Turkey, with the domain codice_8. The local version is subject to the content regulations found in Turkish law. In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach an agreement on a licensing deal. The dispute was resolved in September 2009. In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.
65
In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television. In 2017, viewers on average watched YouTube on mobile devices for more than an hour every day.
66
In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting a claim by "The Daily Dot" that the views had been deleted due to a violation of the site's terms of service, which ban the use of automated processes to inflate view counts. This was disputed by "Billboard", which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On August 5, 2015, YouTube patched the formerly notorious behaviour which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent view count fraud. YouTube view counts once again updated in real time.
67
Since September 2019, subscriber counts are abbreviated. Only three leading digits of channels' subscriber counts are indicated publicly, compromising the function of third-party real-time indicators such as that of Social Blade. Exact counts remain available to channel operators inside YouTube Studio.
68
On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. Creators will still be able to see the number of likes and dislikes in the YouTube Studio dashboard tool, according to YouTube.
69
YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. Any successful complaint about copyright infringement results in a YouTube copyright strike. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material.
70
In August 2008, a US court ruled in "Lenz v. Universal Music Corp." that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. YouTube's owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
71
In the 2011 case of "Smith v. Summit Entertainment LLC", professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. He asserted seven causes of action, and four were ruled in Smith's favor. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
72
In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. Experts noted that some of these clips said qualified for fair use.
73
In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute. The system, which was initially called "Video Identification" and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.
74
An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible. The use of Content ID to remove material automatically has led to controversy in some cases, as the videos have not been checked by a human for fair use. If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.
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Before 2016, videos were not monetized until the dispute was resolved. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. Should the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager". YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length.
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YouTube has a set of community guidelines aimed to reduce abuse of the site's features. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is forbidden by YouTube's "Community Guidelines". Generally prohibited material includes sexually explicit content, videos of animal abuse, shock videos, content uploaded without the copyright holder's consent, hate speech, spam, and predatory behavior. YouTube relies on its users to flag the content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's guidelines. Despite the guidelines, YouTube has faced criticism over aspects of its operations, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent or sexually suggestive content involving popular characters, videos of minors attracting pedophilic activities in their comment sections, and fluctuating policies on the types of content that is eligible to be monetized with advertising.
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YouTube contracts companies to hire content moderators, who view content flagged as potentially violating YouTube's content policies and determines if they should be removed. In September 2020, a class-action suit was filed by a former content moderator who reported developing post-traumatic stress disorder (PTSD) after an 18-month period on the job. The former content moderator said that she was regularly made to exceed YouTube's stated limit of four hours per day of viewing graphic content. The lawsuit alleges that YouTube's contractors gave little to no training or support for its moderators' mental health, made prospective employees sign NDAs before showing them any examples of content they would see while reviewing, and censored all mention of trauma from its internal forums. It also purports that requests for extremely graphic content to be blurred, reduced in size or made monochrome, per recommendations from the National Center for Missing and Exploited Children, were rejected by YouTube as not a high priority for the company.
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To limit the spread of misinformation and fake news via YouTube, it has rolled out a comprehensive policy regarding how it plans to deal with technically manipulated videos.
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Controversial content has included material relating to Holocaust denial and the Hillsborough disaster, in which 96 football fans from Liverpool were crushed to death in 1989. In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". YouTube responded by stating:
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In October 2010, U.S. Congressman Anthony Weiner urged YouTube to remove from its website videos of imam Anwar al-Awlaki. YouTube pulled some of the videos in November 2010, stating they violated the site's guidelines. In December 2010, YouTube added the ability to flag videos for containing terrorism content.
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In 2018, YouTube introduced a system that would automatically add information boxes to videos that its algorithms determined may present conspiracy theories and other fake news, filling the infobox with content from Encyclopædia Britannica and Wikipedia as a means to inform users to minimize misinformation propagation without impacting freedom of speech. In the wake of the Notre-Dame fire on April 15, 2019, several user-uploaded videos of the landmark fire were flagged by YouTube' system automatically with an Encyclopædia Britannica article on the false conspiracy theories around the September 11 attacks. Several users complained to YouTube about this inappropriate connection. YouTube officials apologized for this, stating that their algorithms had misidentified the fire videos and added the information block automatically, and were taking steps to remedy this.
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Five leading content creators whose channels were based on LGBTQ+ materials filed a federal lawsuit against YouTube in August 2019, alleging that YouTube's algorithms divert discovery away from their channels, impacting their revenue. The plaintiffs claimed that the algorithms discourage content with words like "lesbian" or "gay", which would be predominant in their channels' content, and because of YouTube's near-monopolization of online video services, they are abusing that position.
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In June 2022, Media Matters, a media watchdog group, reported that homophobic and transphobic content calling LGBT people "predators" and "groomers" was becoming more common on YouTube. The report also referred to common accusations in YouTube videos that LGBT people are mentally ill. The report stated the content appeared to be in violation of YouTube's hate speech policy.
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YouTube has been criticized for using an algorithm that gives great prominence to videos that promote conspiracy theories, falsehoods and incendiary fringe discourse. According to an investigation by "The Wall Street Journal", "YouTube's recommendations often lead users to channels that feature conspiracy theories, partisan viewpoints and misleading videos, even when those users haven't shown interest in such content. When users show a political bias in what they choose to view, YouTube typically recommends videos that echo those biases, often with more-extreme viewpoints." When users search for political or scientific terms, YouTube's search algorithms often give prominence to hoaxes and conspiracy theories. After YouTube drew controversy for giving top billing to videos promoting falsehoods and conspiracy when people made breaking-news queries during the 2017 Las Vegas shooting, YouTube changed its algorithm to give greater prominence to mainstream media sources. In 2018, it was reported that YouTube was again promoting fringe content about breaking news, giving great prominence to conspiracy videos about Anthony Bourdain's death.
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In 2017, it was revealed that advertisements were being placed on extremist videos, including videos by rape apologists, anti-Semites, and hate preachers who received ad payouts. After firms started to stop advertising on YouTube in the wake of this reporting, YouTube apologized and said that it would give firms greater control over where ads got placed.
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Alex Jones, known for right-wing conspiracy theories, had built a massive audience on YouTube. YouTube drew criticism in 2018 when it removed a video from Media Matters compiling offensive statements made by Jones, stating that it violated its policies on "harassment and bullying". On August 6, 2018, however, YouTube removed Alex Jones' YouTube page following a content violation.
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University of North Carolina professor Zeynep Tufekci has referred to YouTube as "The Great Radicalizer", saying "YouTube may be one of the most powerful radicalizing instruments of the 21st century." Jonathan Albright of the Tow Center for Digital Journalism at Columbia University described YouTube as a "conspiracy ecosystem".
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In January 2019, YouTube said that it had introduced a new policy starting in the United States intended to stop recommending videos containing "content that could misinform users in harmful ways." YouTube gave flat earth theories, miracle cures, and 9/11 trutherism as examples. Efforts within YouTube engineering to stop recommending borderline extremist videos falling just short of forbidden hate speech, and track their popularity were originally rejected because they could interfere with viewer engagement. In late 2019, the site began implementing measures directed towards "raising authoritative content and reducing borderline content and harmful misinformation."
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Multiple research studies have investigated cases of misinformation in YouTube. In a July 2019 study based on ten YouTube searches using the Tor Browser related to climate and climate change, the majority of videos were videos that communicated views contrary to the scientific consensus on climate change. A 2019 BBC investigation of YouTube searches in ten different languages found that YouTube's algorithm promoted health misinformation, including fake cancer cures. In Brazil, YouTube has been linked to pushing pseudoscientific misinformation on health matters, as well as elevated far-right fringe discourse and conspiracy theories. In the Philippines, numerous channels disseminated misinformation related to the 2022 Philippine elections. Additionally, research on the dissemination of Flat Earth beliefs in social media, has shown that networks of YouTube channels form an echo chamber that polarizes audiences by appearing to confirm preexisting beliefs.
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Before 2019, YouTube has taken steps to remove specific videos or channels related to supremacist content that had violated its acceptable use policies but otherwise did not have site-wide policies against hate speech.
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In the wake of the March 2019 Christchurch mosque attacks, YouTube and other sites like Facebook and Twitter that allowed user-submitted content drew criticism for doing little to moderate and control the spread of hate speech, which was considered to be a factor in the rationale for the attacks. These platforms were pressured to remove such content, but in an interview with "The New York Times", YouTube's chief product officer Neal Mohan said that unlike content such as ISIS videos which take a particular format and thus easy to detect through computer-aided algorithms, general hate speech was more difficult to recognize and handle, and thus could not readily take action to remove without human interaction.
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YouTube joined an initiative led by France and New Zealand with other countries and tech companies in May 2019 to develop tools to be used to block online hate speech and to develop regulations, to be implemented at the national level, to be levied against technology firms that failed to take steps to remove such speech, though the United States declined to participate. Subsequently, on June 5, 2019, YouTube announced a major change to its terms of service, "specifically prohibiting videos alleging that a group is superior in order to justify discrimination, segregation or exclusion based on qualities like age, gender, race, caste, religion, sexual orientation or veteran status." YouTube identified specific examples of such videos as those that "promote or glorify Nazi ideology, which is inherently discriminatory". YouTube further stated it would "remove content denying that well-documented violent events, like the Holocaust or the shooting at Sandy Hook Elementary, took place."
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In June 2020, YouTube banned several channels associated with white supremacy, including those of Stefan Molyneux, David Duke, and Richard B. Spencer, asserting these channels violated their policies on hate speech. The ban occurred the same day that Reddit announced the ban on several hate speech sub-forums including r/The_Donald.
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Following the dissemination via YouTube of misinformation related to the COVID-19 pandemic that 5G communications technology was responsible for the spread of coronavirus disease 2019 which led to multiple 5G towers in the United Kingdom being attacked by arsonists, YouTube removed all such videos linking 5G and the coronavirus in this manner.
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YouTube extended this policy in September 2021 to cover videos disseminating misinformation related to any vaccine, including those long approved against measles or Hepatitis B, that had received approval from local health authorities or the World Health Organization. The platform removed the accounts of anti-vaccine campaigners such as Robert F. Kennedy Jr. and Joseph Mercola at this time. Two accounts linked to RT Deutsch, the German channel of the Russian RT network were removed as well for breaching YouTube's policies.
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Google and YouTube implemented policies in October 2021 to deny monetization or revenue to advertisers or content creators that promoted climate change denial, which "includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change."
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In July 2022 YouTube announced policies to combat misinformation surrounding abortion, such as videos with instructions to perform abortion methods that are considered unsafe and videos that contain misinformation about the safety of abortion.
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Leading into 2017, there was a significant increase in the number of videos related to children, coupled between the popularity of parents vlogging their family's activities, and previous content creators moving away from content that often was criticized or demonetized into family-friendly material. In 2017, YouTube reported that time watching family vloggers had increased by 90%. However, with the increase in videos featuring children, the site began to face several controversies related to child safety. During Q2 2017, the owners of popular channel FamilyOFive, which featured themselves playing "pranks" on their children, were accused of child abuse. Their videos were eventually deleted, and two of their children were removed from their custody. A similar case happened in 2019 when the owners of the channel Fantastic Adventures was accused of abusing her adopted children. Her videos would later be deleted.
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Later that year, YouTube came under criticism for showing inappropriate videos targeted at children and often featuring popular characters in violent, sexual or otherwise disturbing situations, many of which appeared on YouTube Kids and attracted millions of views. The term "Elsagate" was coined on the Internet and then used by various news outlets to refer to this controversy. On November 11, 2017, YouTube announced it was strengthening site security to protect children from unsuitable content. Later that month, the company started to mass delete videos and channels that made improper use of family-friendly characters. As part of a broader concern regarding child safety on YouTube, the wave of deletions also targeted channels that showed children taking part in inappropriate or dangerous activities under the guidance of adults. Most notably, the company removed "Toy Freaks", a channel with over 8.5 million subscribers, that featured a father and his two daughters in odd and upsetting situations. According to analytics specialist SocialBlade, it earned up to £8.7 million annually prior to its deletion.

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