Patent Document

FIELD OF THE INVENTION 
       [0001]    The present invention relates in general to the field of communications. More particularly, this invention relates to a system, method, and associated service for interactively providing a personalized network using telecommunications wavelength, such as radio wavelengths or other digital wavelengths that transmit digital signals. The present interactive radio network enables users, advertisers, and manufacturers to input visual radio advertisements or commercials, to interact with such commercials, and to selectively save, store, review, fast forward, rewind, forward, and respond to the radio programs and/or commercials. In addition, the present invention provides the listeners with the ability to selectively present further inquires about the products or services being advertised; the ability to purchase music items and programs directly from the individual broadcasting stations; and the ability to personalize the broadcasting programs. 
       BACKGROUND OF THE INVENTION 
       [0002]    Presently, the listeners to radio, such as satellite radio, AM radio, or FM radio, are passive users who are subjected to radio commercials with no ability for interaction and further without the ability to select the commercials of their choice for further review. Further, once a radio program or commercial has been broadcasted, it would no longer be possible for the listener to review the desired program or commercial using the conventional radio equipment. 
         [0003]    Basically, prior to the advent of the present invention, the radio listeners are treated as passive users with no commercially viable alternative to interact with the content of the broadcast. The listeners are currently bound to accept the advertisements forced upon them, which advertisements are restricted to audio messages. In addition, the listeners are not provided with the ability to selectively present further inquires about the products or services being advertised; the ability to purchase songs and programs directly from the individual broadcasting stations; nor the ability to personalize the broadcasting programs. 
         [0004]    Another means for reaching listeners includes the billboards that are dispersed along highways and on buildings. Such billboards are generally unsightly and could present a distraction to the passing drivers. In addition, billboards constitute a relatively expensive advertisement avenue that is not readily accessible to most users, manufacturers, broadcasters, advertisers, and marketers. 
         [0005]    Furthermore, current radio equipment do not allow the listeners to communicate with each others on a user-to-user basis based on the broadcast content. 
         [0006]    The foregoing and other concerns with the conventional radio broadcast system have heretofore remained unsolved. There remains an unsatisfied need for a system, method, and associated service for interactively providing a personalized network using the radio wavelengths. 
       SUMMARY OF THE INVENTION 
       [0007]    The present invention satisfies this need, and presents a system, method, network, and associated service (collectively referred to herein as “the invention”, “the present invention”, “the present system”, “interactive radio network”, “digital broadcasting for advertisement (DBA)”, or a similar designation) for interactively providing a personalized network using the radio wavelengths. 
         [0008]    The present interactive radio network enables users to interact with the content of a radio broadcast, including commercials (advertisements) or messages, and to selectively save, store, review, fast forward, rewind, forward, and respond to the radio programs and/or the commercials. As used herein, the terms “user” or “users” encompass listeners, viewers, advertisers, manufacturers, or any person or system capable of manually or automatically inputting or receiving visual radio advertisements, commercials, messages, or programs (collectively referred to herein as “advertisements” or “ads”). 
         [0009]    The present interactive radio network also provides a widespread, international, and economical access to the radio stations, and reduces the need for advertisement billboards. It provides the users with an opportunity to selectively inquire about the products or services being advertised. As an example, the users are now able to make detailed inquiries about the features and benefits of the advertised products or services, prior to making sales or purchase transactions. 
         [0010]    Furthermore, the present interactive radio network allows the users as well as various sectors of the advertisement industry to interact with the content of the radio broadcast. The advertisements are no longer limited to audio messages, but can further include elaborate video, text, and data information. 
         [0011]    In addition, the present interactive radio network enables the users to communicate and interact with each others, based on the broadcast content. It also provides a widely accessible and affordable avenue for mass marketing and broadcasting of commercials to mobile users, such as car drivers, airplane passengers, hikers, etc. 
         [0012]    To this end, the present interactive radio network enables users to interact with the content of a radio broadcast, including commercials or messages, and to selectively save, store, review, fast forward, rewind, pause, forward, and respond to the radio programs and/or the commercials. The interactive radio network provides a widespread, international, and economical access to the radio stations, and reduces the need for advertisement billboards. It provides the users with an opportunity to selectively inquire about the products or services being advertised. Furthermore, the interactive radio network allows the users as well as various sectors of the advertisement industry to interact with the content of the radio broadcast. The advertisements are no longer limited to audio messages, but can further include elaborate video, text, and data information. The interactive radio network enables the users to communicate and interact with each others, based on the broadcast content. It also provides a widely accessible and affordable avenue for mass marketing and broadcasting of commercials to mobile users. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0013]    The various features of the present invention and the manner of attaining them will be described in greater detail with reference to the following description, claims, and drawings, wherein reference numerals are reused, where appropriate, to indicate a correspondence between the referenced items, and wherein: 
           [0014]      FIG. 1  is a schematic illustration of an exemplary operating environment in which an interactive radio network may be used according to the present invention; 
           [0015]      FIG. 2  is a schematic illustration of a digital broadcasting for advertisement (DBA) system forming part of the interactive radio network of  FIG. 1 , along with its operating environment; 
           [0016]      FIG. 3  is a schematic illustration of an exemplary user station forming part of the interactive radio network of  FIG. 1 , along with its operating environment; 
           [0017]      FIG. 4  is comprised of  FIGS. 4A and 4B  that represent a flowchart illustrating a method of operation of the interactive radio network of  FIG. 1 , for allowing advertisers to use the network; 
           [0018]      FIG. 5  is comprised of  FIGS. 5A ,  5 B,  5 C, and  5 D that represent exemplary screen shots prepared by a local DBA site of  FIG. 2 , for display on an advertiser&#39;s computer, further illustrating the method of operation of  FIG. 4  for placing an advertisement or message by the advertiser on the interactive radio network of  FIG. 1 ; 
           [0019]      FIG. 6  is a flowchart illustrating a method of operation of the local DBA site of  FIG. 2 , for allowing marketers to use the interactive radio network; 
           [0020]      FIG. 7  is an exemplary screen shot prepared by the local DBA site of  FIG. 2 , for display on a marketer&#39;s computer, further illustrating the method of operation of  FIG. 6  for allowing the marketer to collect access data on the interactive radio network of  FIG. 1 ; 
           [0021]      FIG. 8  is comprised of  FIGS. 8A and 8B  that represent a flowchart illustrating a method of operation of the local DBA site of  FIG. 2 , for allowing broadcasters to use the network; 
           [0022]      FIG. 9  is an exemplary screen shot prepared by the local DBA site of  FIG. 2 , for display on a broadcaster&#39;s computer, illustrating a program schedule for a broadcasting station with proper access to the interactive radio network of  FIG. 1 ; 
           [0023]      FIG. 10  is an exemplary screen shot that is compiled by the interactive radio network of  FIG. 1 , illustrating a compilation of the program schedules for the advertisements, programmings, and messages that have been placed by the various users, broadcasting stations, and advertisers; 
           [0024]      FIG. 11  is comprised of  FIGS. 11A ,  11 B,  11 C, and  11 D that represent a flowchart illustrating a method of operation of the local DBA site of  FIG. 2 , for allowing users to use the interactive radio network; 
           [0025]      FIGS. 12 through 28  are exemplary screen shots prepared by the local DBA site of  FIG. 2 , for display on a user&#39;s computer or user station, further illustrating the method of operation of  FIG. 11  for allowing the user to selectively access the advertisements that are broadcast on the interactive radio network of  FIG. 1 ; 
           [0026]      FIG. 29  is an exemplary screen shot prepared by prepared by the local DBA site of  FIG. 2 , to display various user stations for use with the present invention; 
           [0027]      FIG. 30  is a front view of a stand alone arm clock/radio for use as a user station with the present invention; 
           [0028]      FIGS. 31 and 32  are two exemplary side views of the stand alone arm clock/radio of  FIG. 29 ; 
           [0029]      FIG. 33  is a rear view of the stand alone arm clock/radio of  FIG. 29 ; 
           [0030]      FIG. 34  is a cutaway view of vehicle incorporating various exemplary user stations shown mounted at various locations within the vehicle; and 
           [0031]      FIG. 35  is an enlarged view of an exemplary user station mounted on a dashboard of the vehicle of  FIG. 33 . 
       
    
    
     DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS 
       [0032]      FIG. 1  illustrates an exemplary operating environment in which an interactive radio network  100  may be used according to the present invention. The interactive radio network  100  illustrates a plurality of representative user stations  105 ,  110  that communicate with a digital broadcasting for advertisement (DBA) system  200 , via a network  111 , as it will be described later in greater detail. The interactive radio network  100  selectively communicates with a plurality of broadcasting stations  115 ,  120 , a plurality of advertisers  125 ,  130 , a plurality of marketers  135 , payment centers  140 , and the user stations  105 ,  110 , through the DBA system  200 . 
         [0033]    Referring now to  FIG. 2 , it illustrates the DBA system  200  forming part of the interactive radio network  100  of  FIG. 1 , along with its operating environment. More specifically, the DBA system  200  generally includes at least one local DBA site  210  that may be connected to other DBA systems  250  via a local, centralized, or decentralized network  255 . The DBA system  200  further includes a plurality of local, centralized, or networked DBA servers  256  and databases  257  that are interconnected via a network  260 . 
         [0034]    The DBA system  200  also includes a plurality of interfaces that enable access to the local DBA site  210 . As used herein, the term “interface” includes a hardware, a software, and/or a computer program product that is typically embedded within or installed on a computer, a server, or otherwise a dedicated auxiliary device. Alternatively, the interface can be saved on a removable storage medium such as a diskette, a CD, a DVD, a hard drive, or another known or available memory device. 
         [0035]    In the preferred embodiment illustrated in  FIG. 2 , the DBA system  200  includes a plurality of representative user station interfaces  205  that enable the user stations  105 ,  110  to access the local DBA site  210 ; a plurality of broadcasters&#39; interfaces  215  that enable the broadcasters (or broadcasting stations)  115 ,  120  to access the local DBA site  210 ; a plurality of advertisers&#39; interfaces  225  that enable the advertisers  125  to access the local DBA site  210 ; a plurality of marketers&#39; interfaces  235  that enable the marketers  135  to access the local DBA site  210 ; and a plurality of payment interfaces  240  that enable access to the payment centers  140 , either directly or through the local DBA site  210 . 
         [0036]      FIG. 3  is a schematic illustration of the exemplary user station  105  of the interactive radio network  100  of  FIG. 1 , along with its operating environment. As explained earlier, the user station  105  communicates with the DBA system  100  via the network  100 . The user station  105  can be a standalone device as illustrated in  FIG. 29 , or it can be used with other auxiliary devices, such as an external speaker  305 , a microphone  310 , a GPS receiver  315 , a cellular phone  320 , or any other available compatible device  325 . The user station  105  may also receive radio  350  and various other signals, including video, audio, and/or data signals over an nG communication network (e.g., 3G, 4G)  355 , digital broadcast signals  360 , or analogue broadcast signals  365  that are digitized by means of an analogue-to-digital converter  370 . 
         [0037]      FIG. 4  includes  FIGS. 4A and 4B  and illustrates a method of operation  400  of the interactive radio network  100  of  FIG. 1 , for allowing the advertiser  125  to access and use the network  100 .  FIG. 5  includes  FIGS. 5A ,  5 B,  5 C, and  5 D, and illustrates a plurality of screen shots  500 ,  525 ,  540 ,  560  that are prepared by the local DBA site  210 , for display on an advertiser&#39;s computer.  FIG. 5  further illustrates the method of operation  400  of  FIG. 4 , in order to enable the advertiser  125  to place at least one or more advertisements on the interactive radio network  100  of  FIG. 1 . 
         [0038]    Considering now  FIGS. 4 and 5  in combination, the advertiser  125  starts at step  405  by logging in to the local DBA site  210  to perform the initial registration or to place the desired advertisements to be broadcast to the user stations  105 ,  205 . At step  410 , in response to a proper login, and as illustrated in  FIG. 5A , the local DBA site  210  displays the slots, e.g.,  505 ,  506 , that are available for the advertiser  125  to place the advertisements. 
         [0039]    Each of the slots  505 ,  506  represents a predetermined time period, measured for example, in seconds. As an example, slot  505  shows that only a single slot out of 4 slots, is currently available for this advertiser. The available time period is illustrated by a solid X, while the unavailable time periods are illustrated by dashed X&#39;s. Alternatively, the X&#39;s could be used to predetermine the selected size of the advertisement rather than its availability; the presumption being that there will always be a few seconds for the advertisement to appear. 
         [0040]    In addition, slot  505  shows that a predetermined number of advertisements could be displayed concurrently on the user station  105 . In this particular example, slot  505  shows the placement of four concurrent advertisements, as illustrated by the locations of the X&#39;s. Such an arrangement provides the advertiser  125  with the flexibility of selecting both the duration of the advertisements and the arrangements of the advertisements, in preselected time increments. 
         [0041]    The running total of the selected slots will be automatically calculated and displayed to the advertiser  125 , in slot  510 . 
         [0042]    Referring now to step  420  of  FIG. 4  and to the screen shot  525  of  FIG. 5B , the advertiser  125  proceeds by selecting additional parameters of the advertisement broadcast. Such parameters include, for example, the standard time, country, state, province, county, zip code, area code, GPS coordinates, or any additional geographical boundaries of the broadcast. 
         [0043]    At step  425  of  FIG. 4  and its corresponding screen shot  540  of  FIG. 5C , the advertiser  125  selects the times, durations, lengths, and frequencies of the advertisements to be broadcast. The broadcasting time selection table shown in the screen shot  540  provides the advertiser  125  with a very accurate means for selecting the desired parameters for the advertisement, in increments of, for example, 10 seconds. 
         [0044]    At step  430  of  FIG. 4 , the local DBA site  210  automatically calculates the total charges for the advertisement selections, and displays these charges in detail, in a table  545 , within the screen shot  540 . The advertiser  125  has the option to make any desired modification to the selected parameters in order to achieve the advertiser&#39;s satisfaction with the charges. 
         [0045]    At step  435  of  FIG. 4  and its corresponding screen shot  560  of  FIG. 5D , the advertiser  125  makes the payment for the charges calculated in table  545 . Such payments may be made either directly to the local DBA site  210  using advertiser&#39;s account  565 , or by using third party payment centers  140  ( FIG. 1 ), via, for example, the payment interface  240  ( FIG. 2 ) that are referenced by the numerals  570 ,  575  in the screen shot  560 . 
         [0046]    Once the payment is confirmed or received by the local DBA site  210 , the advertiser  125  is prompted by the local DBA site  210  to upload the desired advertisements to be broadcast. At step  440  of  FIG. 4B , the advertiser  125  uploads the desired audio, data, and/or video formats, whether in digital or analogue form (to be converted by the local DBA site  210 ). Optionally, and as allowed by the local laws, the local DBA site  210  performs, at step  445 , the necessary review of the content of the uploaded advertisements, to ensure the appropriateness of such advertisements. Once the uploaded advertisements clear the set standardized scrutiny of the local DBA site  210 , the latter can format and convert the cleared advertisements, as needed to best fit the slots that have been previously selected using screen shots  500 ,  525  and  540  of  FIG. 5 . 
         [0047]    At step  450  of  FIG. 4B , the advertiser  125  previews and approves the rendering of advertisements and submits the same to the local DBA site  210  for broadcast. If the rendered advertisements are not approved by the advertiser  125 , additional revisions and renderings may be made by the advertiser  125  and/or the local DBA site  210  to ensure the advertiser&#39;s satisfaction and final approval of the advertisements. 
         [0048]      FIG. 6  is a flowchart illustrating a method of operation  600  of the interactive radio network  100  of  FIG. 1 , for allowing a marketer  135  to use the network  100 .  FIG. 7  illustrates an exemplary screen shot  700  which is prepared by the local DBA site  210 , for display on a marketer&#39;s computer. Considering now  FIGS. 6 and 7  in combination, the marketer  135  starts at step  605  by logging in to the local DBA site  210  to perform the initial registration or to access the marketer&#39;s already created account. 
         [0049]    At step  610 , in response to a proper login by the marketer  135 , and as illustrated in  FIG. 7 , the local DBA site  210  displays the parameters  710  that are available to the marketer  135  to conduct a search and to collect the desired data. As an example, some of the parameters  710  include the types (kinds or categories) of the products that have been (or will be) advertised; the total number of these advertisements; the durations of these advertisements; and the advertisements that were selected, saved (or stored), transferred, or responded to (such as by a direct purchases) by the user stations  105 ,  110 . At step  610 , the marketer  135  searches the data collected by the local DBA site  210  and stored in the DBA databases  257  ( FIG. 2 ), using the displayed parameters. 
         [0050]    At step  615 , and in response to the inquiry inputted by the marketer  135 , the local DBA site  210  applies the search parameters to the data in the DBA databases  257  and automatically prepares a report to be communicated to the marketer  135 . At step  620 , the local DBA site  210  automatically prepares a statement and bills the marketer  135  for the search and the resulting report. 
         [0051]    Referring now to  FIG. 8  and its corresponding  FIGS. 9 and 10 ,  FIG. 8  ( FIGS. 8A and 8B ) illustrates a method of operation  800  of the interactive radio network  100  of  FIG. 1 , for allowing the broadcasting stations  115 ,  120  to access and use the network  100 .  FIG. 9  is an exemplary screen shot  900  that is prepared by the local DBA site  210  of  FIG. 2 , for display on a broadcaster&#39;s computer, illustrating a program schedule for the broadcasting station (or broadcaster), e.g.,  115  with proper access to the interactive radio network  100 . 
         [0052]    The broadcasting station (or broadcaster), e.g.,  115  logs in to the local DBA site  210  and optionally downloads an application from the local DBA site  210 , that enables access to the interactive radio network  100 . Alternatively, if the broadcasting station  115  is already registered with the local DBA site  210 , then the broadcasting station  115  would login to the already established account. 
         [0053]    At step  805  of method  800 , the broadcasting station  115  uploads the program schedule  905  of  FIG. 9 . The program schedule  905  provides the broadcasting station  115  with accurate and detailed information on the scheduled advertisements, messages, programs, and other information to be broadcast on this broadcaster&#39;s broadcasting station. 
         [0054]    The program schedule  905  illustrates a plurality of tabulated slots  910 , each of which represents a predetermined period of time (e.g., 1 second), or a block of time intervals. In order for the broadcasting station  115  to review the content of a specific time slot  920 , the broadcaster  115  accesses the program schedule at  815  and double clicks the specific time slot  920 , in order to view the content that is allocated for broadcasting. 
         [0055]    In the program schedule  815 , the time slots  910  that are not devoid of content are visually highlighted in order to provide advance notice to the broadcaster  115  so that the empty time slots  920  are filled in order to avoid a disruption of the broadcast. As an example, if a specific time slot  920  is highlighted, the broadcaster  15  selects that time slot  920  and a pull down menu  925  appears. At step  825 , the broadcaster  115  downloads the desired data and files to the selected time slot or interval  920 . 
         [0056]    At step  830 , the broadcaster optionally modifies, adds, or deletes the content of the program schedule  900 . The local DBA site  210  automatically formats the downloaded data and files to the proper format for broadcasting to the user stations  105 ,  110 . 
         [0057]    At step  835 , the broadcaster&#39;s site automatically synchronizes the local DBA site&#39;s  210  uploaded program schedule  900  with the broadcaster&#39;s main feed for broadcast. Concurrently, at step  840 , the local DBA site  210  calculates the charges incurred by the broadcasting station  115  for the use of the interactive radio network  100 , and automatically sends a corresponding invoice to the broadcasting station  115  for payment. At step  845 , the broadcasting station  115  makes the payment using the payment centers  140 . 
         [0058]      FIG. 10  represents a screen shot  1000  that is compiled by the interactive radio network  100 , illustrating a compilation of the program schedules  900  for the advertisements, programmings, and messages that have been placed by the various users, broadcasting stations, and advertisers. As an example, program schedule  905  is associated with broadcaster  115 , and program schedule  1010  is associated with broadcaster  120 . 
         [0059]    Referring now to  FIG. 11 , it is comprised of  FIGS. 11A ,  11 B,  11 C, and  11 D that represent a flowchart illustrating a method of operation  1100  of local DBA site  210  of  FIG. 2 , for allowing the users, their corresponding user stations  105 ,  110  or computers, to access and use the interactive radio network  100 . 
         [0060]    In operation, in order for a user to access and use the interactive radio network  100 , the user either uses his/her computer to access the local DBA site  210 , or to create a new account, at step  1105 . Alternatively, the user turns on the user station  105  at step  1110 , and starts using at least one of the accessories illustrated in  FIG. 3 . 
         [0061]    At step  1115 , the user has the option to select a broadcasting station (e.g.,  115 ) that is preset on the user station (or computer)  105 , or an international screen  1200  ( FIG. 12 ). The selection may be carried out manually, automatically, or by voice command. 
         [0062]    In response to the selection at step  1115 , the user station  105  connects, at step  1120 , to one or more local DBA site  210  via, for example, a mobile phone  320  on an nG network  355 , a satellite phone, WIFI  380 , or any other known or available network, such as Microsoft&#39;s Sync system that is currently bused by Ford Motor Company. If access to international broadcast has been selected at step  1115 , the local DBA site  210  uploads the international screen  1200  of  FIG. 12  to the user station  105 , at step  1125 . 
         [0063]    Once the international screen  1200  is displayed on the user station  105 , the user has the option, at step  1130 , to select or to search, manually or by means of a voice command, the desired station location, station name, broadcast type, or any other desired parameter. In response to the user&#39;s search criteria, the user station  105  displays, at step  1135 , a screen frame  1300  that includes various control functions.  FIG. 13A  illustrates some of these control functions, such as broadcast information  1305  and a banners frame  1310  that include advertisements, messages, and other additional data that are selected by the user. 
         [0064]    Optionally, at step  1140  of  FIG. 11 , the user saves or records the broadcast advertisements or messages, as it will be explained later in connection with  FIGS. 13B ,  13 C, and  13 D. The user may also exchange personalized messages with other user stations  105 ,  110 . 
         [0065]    At step  1145 , and as further illustrated in  FIG. 26 , the user optionally searches for desired products or services, as it will be described hereafter in more detail. At step  1150 , the user has the option to select, save, record, play back, or transfer the resulting advertisements and/or broadcast programs for later viewing, listening, or processing. 
         [0066]    At step  1155 , and with further reference to  FIGS. 14 ,  15 , the user may elect to view more details about the broadcast program, the product, or the service being advertised, as it will be described hereafter in more detail. The user&#39;s request is transmitted to the local DBA site  210  via, for example, the nG network  355 , at step  1160 . 
         [0067]    At step  1165 , the local DBA site  210  retrieves the requested pre-stored audio, video, and/or data. At step  1170 , the user selects the desired processing step to be executed by the user station  105 , such as play, fast forward, rewind, transfer to another user station  110 , access the advertised web site, make a reservation, bid in an auction on a real time basis, etc., as it will be described herein in more detail. 
         [0068]    At step  1175 , the user station  105  connects to, and downloads the selected actions to the local DBA site  210  for execution. In response, the local DBA site  210  optionally directly connects the websites of the advertisers, service providers, manufacturers, etc. that are registered with the network  100 , to the user station  105 . As the user accesses these websites, the local DBA site  210  calculates the access fee payment or royalty to the registered websites owners, at step  1177 . 
         [0069]    At step  1180 , as the user is listening to a broadcast program on the user station  105 , banners are continuously displayed on the user station  105 , as described herein in connection with  FIGS. 5 ,  9 ,  10 , and  13 . At step  1185 , if the user becomes interested in one or more banners or programs, he/she selects the desired banner or program either manually or by means of voice command. 
         [0070]    At step  1190 , the user station  105  automatically connects to the local DBA site  210  site and retrieves additional information and options related to the selected banner or program. At step  1195 , the user station  105  displays such additional information, as illustrated in  FIGS. 15-25 . 
         [0071]    At step  1196 , the user station  105  stores the selected banner or program and its associated metadata. Optionally, this information is stored on the local DBA site  210  under the user-dedicated registered account. At step  1197 , the user can retrieve and watch the stored information, and take the desired action, such as ask for directions, dial the phone number, make a payment or a reservation, or any other desired action that is permitted by the accessed website. 
         [0072]    With reference to  FIG. 13A , the broadcast information  1305  includes, for example, a row of broadcast station&#39;s associated data  1315  and a row of functions  1320  that are associated with the recording and playback functions of the interactive radio network  100 . If the user wishes more information or control over the broadcast station&#39;s associated data  1315 , the user could manually touch the broadcast station row  1315 , or verbally order the user station  105  to provide additional information. 
         [0073]    In response to the user&#39;s request, the user station displays a broadcast frame  1400  that illustrates additional broadcast Information, and provides the user with additional controls and entries for search criteria, such as broadcast type, volume control, broadcast music type, a menu of upcoming broadcast, in addition to the functions row  1320 . 
         [0074]    For illustration purpose only and without any intent of limitation, the functions row  1320  includes a menu button  1321 , a navigation button  1322 , a rewind button  1323 , a pause/play button  1324 , a fast forward button  1325 , a record button  1326 , a preset button  1327 , a microphone button  1328 , and an international search button  1329 . Considering each of these control buttons in greater detail, the menu button  1321  enables the user to display standard radio menu with, for example, CD/DVD/Navigation menu, in order to switch to a standard car radio standardized application menu. The navigation button  1322  enables the user to access the navigation functions in the vehicle. 
         [0075]    The banners frame  1310  illustrates a plurality of banners, such as for example, a vehicle banner  1350 , a nutrition banner  1351 , a restaurant banner  1352 , and a reservation banner  1353 . It should be understood that in a preferred embodiment of the present invention, the preset button  1327  or the menu button  1321 , enables the user to select, as favorite or bookmark, the desired banner types to be displayed. Alternatively, the banners frame  1310  will be displayed as broadcast by the broadcasting station  115  being displayed on the user station  105 . 
         [0076]    The record button  1326  enables the user to continuously record the audio, video, graphics, and text displayed on the current frame  1300 . The recording progress is visually indicated by a progress bar  1330 . Optionally, the user could change the recording setting by means of the menu button  1321 , to instruct the user station to selectively record the desired information only, such as music or banners. 
         [0077]    Alternatively, the user could select the broadcast station row  1315  to access the broadcast frame  1400  ( FIG. 14A ) and therefrom program the user station  105  to record a selected broadcast section that is either currently playing or that is scheduled to be broadcast at a later time. As an example, the user could program the user station  105  to record the News section  1405  that starts at 11:00 AM and ends at 11:01 AM. 
         [0078]    The broadcast frame  1400  presents the user with several search fields, i.e.,  1408 ,  1409 ,  1410 , as well as a results field  1411 . Considering for example the search field  1410 , it allows the user to search for the desired music by, for example, music type, song, album name, singer, news about music, etc. (collectively referred to herein as “music”. More specifically, the selection of the exemplary search button  1410  causes the user station  105  to display a new search frame  1420  ( FIG. 14B ) that provides the user with advanced search fields  1422  and a keyboard  1423  for specific user entries. 
         [0079]    The selection of a listed entry  1419  in either the broadcast frame  1400  or a desired submit button  1424  in the search frame  1420 , will cause the user station  105  to display a new music box frame  1430  ( FIG. 14C ). In a preferred embodiment, the music box frame  1430  lists the music items  1431  that are available to the user. In this embodiment, the user is provided with an option to listen to the selected music item  1431  by pressing a corresponding button  1432 . 
         [0080]    In another embodiment, if for example the listed entry  1419  is selected by the user, the corresponding entry, Beethoven Symphony No. 3—Eroica, is displayed and listed in  FIG. 14C  as a music item  1431 , providing the user with the options to either listen, purchase, or record the music item to the user&#39;s account. It is noteworthy to indicate that the selection of the music item  1419  ( FIG. 14A ), causes the selected music item  1419  to be processed, per the user demand, out of the broadcast time sequence. In the illustrated example, the selected item  1419  is scheduled to be broadcast at 10:42 AM, but is made available to the user at a user-selected time (prior or after the present time of 10:35 AM). 
         [0081]    Referring back to the example illustrated in  FIG. 14C , the user is provided with additional selection fields about the selected music item  1431 . For instance the user is enabled to select a more specific parameter  1433  related to the music item, i.e., SF Symphony, Berlin Philharmonic (or Philharmonie), etc. The user is then enabled to make another desired selection using the corresponding field  1434 , whereby the selected music item  1431  could be purchased or recorded to the user&#39;s account. 
         [0082]    According to yet another embodiment, the user can make several selections of the music items  1419 ,  1431  and have the music items  1419 ,  1431  that have been selected from the various frames (or screen shots) described herein, assembled for processing (i.e., listening, recording, display, advertisements, messages, etc.) in a predetermined time sequence. As a result, each user has now acquired the ability to design his/her personalized broadcast, disregarding music items that do not appeal (or that are of no interest) to him/her. 
         [0083]    With reference to the banner search button  1408  in  FIG. 14A , the selection of this button  1408  in any of the available frames, will cause the user station  105  to display a new banner search frame  1440  ( FIG. 14D ). The banner search frame  1440  enables the user to filter the display of the banners on the user station  105 , by a desired type  1444 , or in a preferential order. For example, in one embodiment, the selection of the antiques button  1445  will limit the banners displayed on the user station  105  to antique-related items. Alternatively, the user may select a plurality of types, i.e., antiques button  1445 , electronics button  1446 , and jewelry button  1447 , and assign to each button a corresponding processing parameter that will instruct the user station  105  to associate the display of these banner types with a desired order either in time, music item  1431 , news items, etc. As a result, the user has now achieved control over the broadcast of the music items as explained earlier, and also over the broadcast of the banners. 
         [0084]    If the user wishes to view or record (that is store or tape) a particular banner (e.g.,  1351 ) of the banners frame  1310 , he/she selects a screen save/forward button  1360 , or possibly touches that banner  1351  if the screen is a touch screen, either manually or by voice command. The selection of the save/forward button  1360  causes the user station  105  to display a new screen frame  1362  ( FIG. 13B ), while the selection of the banner  1351  causes the user station  105  to display a new screen frame  1500  ( FIG. 15A ) in which the selected banner  1351  is enlarged and additional information and options are shown. As an example, the screen frame  1500  shows a health bar  1505 , a video sub-frame  1510 , additional data button  1515 , and a home button  1520 . 
         [0085]    If the user selects the sub-frame  1510 , the user station  105  connects to the local DBA site  210  via, for example, the mobile phone  320 , the nG network  355 , the satellite phone, the WIFI  380 , or any other known or available network, in order to play the video commercial. Alternatively, the video commercial could be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1351 . Using the functions row  1320 , the user can store the video commercial for later viewing. The user could also use the fast forward button  1325  or the rewind button  1323  to fast forward or rewind through the video commercial. 
         [0086]    If the user selects&#39;the additional data button  1515  of screen frame  1500 , the user station  105  connects to the local DBA site  210  in order to upload the information about the product, the reseller, or the manufacturer. Such information could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1351 . 
         [0087]    Using the functions row  1320 , the user can store the uploaded information for later viewing. 
         [0088]    If the user selects the home button  1520  of screen frame  1500 , the user station  105  connects to the local DBA site  210  in order to access the advertiser&#39;s, reseller&#39;s, or manufacturer&#39;s web site. The link to this web site could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1351 . Alternatively, the home button  1520  redisplays screen frame  1300  of  FIG. 13A . The find out more button  1515  reveals more information about the product  1505 , which information could have been possibly transmitted as a hidden file that is embedded with the advertisement broadcast. In another alternative embodiment, the find out more button  1515  redirects the user to the home page or site of the product&#39;s manufacturer, seller, or reseller. 
         [0089]    In an alternative embodiment, the selection of the banner  1351  ( FIG. 13A ) causes the user station  105  to display a screen frame  1550  ( FIG. 15B ) in which the selected banner  1351  is enlarged and additional information and options are shown. As an example, the screen frame  1550  shows the health bar  1505  as well as the locations/addresses  1555  where the health bar  1505  is available or sold. A play ad button  1560  enables the user to replay the commercial. 
         [0090]    The screen frame  1550  also includes a “My MPS” display or counter  1570 , where MPS. The MPS counter  1570  keeps a running and updated record based on the number of minutes (time) the user station  105  remains tuned to advertisement, in any screen frame described herein, i.e.,  1300 ,  1500 ,  1550 , etc. The MPS scores could be used by the product manufacturers, the broadcasting stations  115 , the advertisers  125 , the marketers  135  for business related purposes, such as to assess the success of the advertisement campaign. In addition, the users may use these MPS scores, for example, as redeemable points (with monetary values) toward the purchase of the advertised product  1505 . 
         [0091]    The selection of the screen the save/forward button  1360  in  FIG. 13A , causes the user station  105  to display screen frame  1362  ( FIG. 13B ) in which the screen frame  1300  of  FIG. 13A  appears as a faded background, and a new foreground appears. In a preferred embodiment, a screen save mode icon  1365  appears clearly in order to advise the user of the operation mode of the user station  105 . A new set of control buttons, such as a save button  1366  and a forward button  1367  also appear. 
         [0092]    The selection of the save button  1366  causes a new screen save mode frame  1370  to appear on the user station  105 , as illustrated in  FIG. 13C . The screen save mode frame  1370  shows new function keys/buttons  1371  through  1376 . Function key  1371  enables the user to scroll through the displayed advertisements that are displayed on screen frame  1300 , and to select one or more advertisements. Once the advertisement is selected, it is displayed as a faded background. The user can then use the remaining function keys to effect the desired action. 
         [0093]    As an example, the phone book key  1372  forwards the selected advertisement to the phone book. Similarly, the favorite key  1373 , the facebook key  1374 , the twitter key  1375 , and the Radgio friends key  1376  forward the selected advertisement to the desired destination or destinations. In addition to forwarding the advertisement, the user may personalize the transmittal of the advertisement by adding comments or notes using a keyboard  1377  or the microphone button  1328 . 
         [0094]      FIG. 13D  illustrates a recipient screen  1380  that is displayed on a computer or user station  105  of a recipient to whom the advertisement has been forwarded, as explained earlier in connection with  FIGS. 13A ,  13 B,  13 C. An information box  1381  appears, showing the sender&#39;s identification or information ( 1382 ), and provides the recipient with the options to view ( 1383 ), save ( 1384 ), or decline ( 1385 ) the forwarded message. A reply key  1386  and a forward key  1387  are also provided to enable the recipient to either reply or forward the message, as desired, optionally using a keyboard  1388 . 
         [0095]    Referring back to  FIG. 13A , if the user wishes to view or record the vehicle banner  1350  of the banners frame  1310 , he/she selects that banner  1350 , either manually or by voice command. This selection causes the user station  105  to display a new screen frame  1600  in which the selected banner  1350  is enlarged and additional information and options are shown. As an example, the screen frame  1600  shows a vehicle  1605 , a video button  1610 , a locator button  1615 , a call button  1629 , and a home button  1625 . 
         [0096]    If the user selects the video button  1610 , the user station  105  connects to the local DBA site  210 , in order to play a video commercial  1700  ( FIG. 17 ). Alternatively, the video commercial  1700  could be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1350 . Using the functions row  1320 , the user can store the video commercial for later viewing. The user could also use the fast forward button  1325  or the rewind button  1323  to fast forward or rewind through the video commercial. 
         [0097]    If the user selects the locator button  1615  of screen frame  1600 , the location of the user station  105  is determined by the GPS receiver  315  and transmitted to the local DBA site  210 . The user station  105  connects to the local DBA site  210  in order to upload data about the various store locations within a predetermined distance from the user station  105 . In turn, the user selects the desired location and transmits this selection to the local DBA site  210 . The local DBA site  210  sends a map (similar to map  1901  of  FIG. 19 ) containing directions to the selected location. 
         [0098]    If the user selects the call button  1620 , the user station  105  establishes an audio connection with the mobile phone  320  and dials the telephone associated with the banner  1350 . Such telephone number could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1350 . Using the functions row  1320 , the user can store the uploaded information for later viewing. 
         [0099]    If the user selects the home button  1625  of screen frame  1600 , the user station  105  connects to the local DBA site  210  in order to access the advertiser&#39;s, reseller&#39;s, or manufacturer&#39;s web site. The link to this web site could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1350 . 
         [0100]    Referring back to  FIG. 13A , if the user wishes to view or record the restaurant banner  1352  of the banners frame  1310 , he/she selects that banner  1352 , either manually or by voice command. This selection causes the user station  105  to display a new screen frame  1800  in which the selected banner  1352  is enlarged and additional information and options are shown. 
         [0101]    As an example, the screen frame  1800  ( FIG. 18 ) shows a picture of a breakfast plate  1805 , along with the address  1810  and contact information (e.g., telephone number  1815 ) for the business entity providing the advertised meal. The screen frame  1800  also shows a menu button  1820 , a reservation button  1825 , a gift card button  1830 , a back button  1850 . The screen frame  1800  could further include additional information and control options, such as a locator or direction button  1835 , a call button  1840 , a video button (as previously described but is not shown), a home button (not shown), and any other suitable control button, such as a plurality of destination buttons  1860 ,  1861 ,  1862 ,  1863 . 
         [0102]    In this example, the selection of any destination button  1860 ,  1861 ,  1862 , and/or  1863 , instructs the user station  105  to forward the selected item, i.e., advertisement, message, music item ( FIGS. 14A-14D ), to a desired destination. The facebook key  1860 , the twitter key  1861 , the phone book key  1863 , and the Radgio key  1862  forward the selected item to the desired destination or destinations. In addition to forwarding the item, the user may personalize the transmittal by adding comments or notes using a keyboard or a microphone button, as indicated earlier. Additional destination keys (or buttons) may be included in the screen frame  1800 , such as a phonebook key, a favorite key, etc. 
         [0103]    If the user selects the locator button  1835  of screen frame  1800 , the location of the user station  105  is determined by the GPS receiver  315  and transmitted to the local DBA site  210 . The user station  105  connects to the local DBA site  210  in order to upload data about the various store locations within a predetermined distance from the user station  105 . In turn, the user selects the desired location and transmits this selection to the local DBA site  210 . The local DBA site  210  sends a map  1901  as part of a map frame  1900 , as shown in  FIG. 19A , containing directions to the selected location. 
         [0104]    A call button  1840 , a home button  1905 , and a back button  1850  can be added to the map frame  1900 . The home button  1905  allows the user to access the home web site (e.g.,  1800 ), while the back button  1850  routes the user back to a previous screen frame. 
         [0105]    In a preferred embodiment illustrated in  FIG. 19B , a notification frame  1920  displays a map  1925  on the user station, detailing the location  1927  of the accident, delay, detour, or otherwise disruption, that may occur along the selected route or routes, leading to the user&#39;s selected destination. 
         [0106]    The user station  105  may alternatively upload the address  1810  of the selected restaurant to the GPS  315 . In turn, the GPS  315  provides the necessary driving or map directions to the physical location of the restaurant. 
         [0107]    If the user selects the call button  1840 , the user station  105  establishes an audio connection with the mobile phone  320  and dials the telephone associated with the banner  1352 . Such telephone number could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1352 . Using the functions row  1320 , the user can store the uploaded information for later viewing. 
         [0108]    If the user selects the menu button  1620  of screen frame  1800 , the user station  105  connects to the local DBA site  210  in order to access a menu  2000  ( FIG. 20 ) offered by the restaurant. The link to the restaurant&#39;s web site could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  1352 . At the menu screen frame  2000 , the user can make the desired selection, such as select the meal type: breakfast, lunch, dinner, brunch, etc., and specify the desired order. A submit button  2005 , enables the user to send his/her selection to the restaurant, via the user station  105  and its corresponding accessory, for delivery or pickup. 
         [0109]    If the user selects the reservation button  1825  in  FIG. 18  or  20 , the user station  105  connects to the local DBA site  210  and retrieves a reservation screen frame  2100  for display on the user station  105 . The reservation screen frame  2100  enables the user to enter his/her corresponding information in the appropriate fields  2105 ,  2110 ,  2115 ,  2120 ,  2122 , using a keyboard  2125 . The user then submits the entered information using a submit button  2130 , and a communication, such as a confirmation, is then sent back from the restaurant&#39;s web site to the user station  105  or to the user&#39;s email that was entered in field  2122 . 
         [0110]    If the user selects the gift card button  1830  in  FIG. 18  or  20 , the user station  105  connects to the local DBA site  210  and retrieves a gift card screen frame  2200  for display on the user station  105 . The gift card screen frame  2200  enables the user to enter his/her corresponding information in the appropriate fields  2205 ,  2210 ,  2215 ,  2220 , using a keyboard  2225 . The user then submits the entered information using a submit or buy button  2222 , and a communication, such as a receipt, is then sent back from the restaurant&#39;s web site to the user station  105  or to the user&#39;s email that was entered in field  2230 . 
         [0111]    Referring back to  FIG. 13A , if the user wishes to view or record the reservation banner  1353  of the banners frame  1310  ( FIG. 13A ), he/she selects that banner  1353 , either manually or by voice command. This selection causes the user station  105  to display a new screen frame  2300  ( FIG. 23 ) in which the selected banner  1353  is illustrated with additional information and options. As an example, the screen frame  2300  shows a subframe  2305  that includes the theater&#39;s telephone number and address, and another subframe  2350  that lists the available movies, movie theaters, schedules, and seat availability. 
         [0112]    The screen frame  2300  also shows a home button  2310 , a back button  2315 , a call button  2317 , a watch preview/trailer button  2320 , a buy tickets button  2325 , search for other theaters button  2330 , and any other suitable control button. 
         [0113]    If the user selects the address link in the subframe  2305 , the location of the user station  105  is determined by the GPS receiver  315  and transmitted to the local DBA site  210 . The user station  105  connects to the local DBA site  210  in order to upload data about the various store locations within a predetermined distance from the user station  105 . In turn, the user selects the desired location and transmits this selection to the local DBA site  210 . The local DBA site  210  sends a map (or directions), similar to the map  1901  shown in  FIG. 19 , containing directions to the selected theater. 
         [0114]    The home button  2310  allows the user to access the home web site of the movie theater, while the back button  2315  routes the user back to a previous screen frame. 
         [0115]    If the user selects the call button  2317 , the user station  105  establishes an audio connection with the mobile phone  320  and dials the telephone associated with the banner  2300 . Such telephone number could alternatively be broadcast directly to the user station  105  as a hidden file, concurrently with the banner  2300 . Using the functions row  1320 , the user can store the uploaded information for later viewing. 
         [0116]    If the user selects the watch preview/trailer button  2320  of screen frame  2300 , the user station  105  connects to the local DBA site  210  in order to access a preview screen frame  2400  ( FIG. 24 ). At the preview screen frame  2400 , the user can make the desired selection, such as select the back button  2315 , the home button  2310 , the direction button  2440 , or the trailer subframe  2330 . 
         [0117]    If the user selects the direction (or locator) button  2440  of screen frame  2400 , the location of the user station  105  is determined by the GPS receiver  315  and transmitted to the local DBA site  210 . The user station  105  connects to the local DBA site  210  in order to upload data about the various theater locations within a predetermined distance from the user station  105 . In turn, the user selects the desired location and transmits this selection to the local DBA site  210 . The local DBA site  210  sends a map, similar to the map  1901  of  FIG. 19 , containing directions to the selected location. 
         [0118]    By selecting the trailer subframe  2330 , the user station  105  plays the selected trailer video, which could have been either pre-transmitted to the user station  105  upon selection of the preview screen frame  2400 , or it could be uploaded to the user station  105  upon selection of the trailer subframe  2330  via the networks that are available to the user station  105 . 
         [0119]    If the user selects the buy tickets button  2325  in  FIG. 23 , the user station  105  connects to the local DBA site  210  and retrieves a reservation screen frame  2500  ( FIG. 25 ) for display on the user station  105 . The reservation screen frame  2500  enables the user to buy the tickets to the desired theater and to make the appropriate payments. 
         [0120]      FIG. 26  illustrates a frame  2600  that can displayed on the user station  105  as a screen frame, or on the user&#39;s computer as a screen shot. Considering for example, the use of the screen frame  2600  in operation with the user station  105 , it includes all the functions described earlier in connection with the screen frame  1300  of  FIG. 13A . 
         [0121]    The screen frame  2600  could illustrate banners in addition to those displayed in screen frame  2300 . As an example, the screen frame displays a news banner  2605 , a shopping network banner  2610 , a products banner  2615 , and an Internet banner  2620 . The screen frame  2600  also illustrates a search field and additional links and optional links  2650 . 
         [0122]    If the user selects the news banner  2605 , the user station  105  automatically connects to the local DBA site  210  and displays a news screen frame  2700  ( FIG. 27A ), which illustrates the current news and which provides the user with the option to search for the desired news, using field  2705 . The news screen frame  2700  allows the user to view audio and video clips of news, and to tape the news using the row of functions  1320 , as described earlier. 
         [0123]    The news banner  2605  (or another more specific banner, key, or button) may display an alert frame  2750  ( FIG. 27B ) that advises the user of the weather (by for example, weather channels), and of imminent dangers, catastrophes, or natural disasters i.e., floods, earthquakes, etc., in the user&#39;s geographical area, and advises the user on recommended actions. This service may be tied to governmental alarm or alert systems. It should be clear that the alert frame  2750  may automatically supersede (or be overlaid on) the other frames being broadcast, without an express selection by the user. 
         [0124]    If the user selects the shopping network banner  2610  ( FIG. 26 ), the user station  105  automatically connects to the local DBA site  210  and displays a shopping network screen frame  2700  ( FIG. 27 ), which illustrates an online shopping network and which provides the user with the option to search for the desired product, using search field  2805 . The shopping network screen frame  2800  allows the user to view audio and video clips of advertised products  2810 , and to interact with the local DBA site  210  in order to purchase, sell, or otherwise trade the products  2810 . The shopping network screen frame  2800  also allows the user to tape the advertisements using the row of functions  1320 , as described earlier. 
         [0125]    If the user selects the products banner  2615  ( FIG. 26 ), the user station  105  automatically connects to the local DBA site  210  and displays a products screen frame  2900  ( FIG. 29 ), which lists products available for purchase by the user, such as products  2915 ,  2920 ,  2925 ,  2930 ,  2935 . The products screen frame  2900  also provides the user with the option to search for the desired product, using a search field  2905 . The products screen frame  2900  allows the user to view audio and video clips of advertised products  2810  ( FIG. 28 ), and to interact with the local DBA site  210  in order to purchase, sell, or otherwise trade the advertised products  2915 ,  2920 ,  2925 ,  2930 ,  2935 . The products screen frame  2900  also allows the user to tape the advertisements using the row of functions  1320 , as described earlier. Furthermore, the products screen frame  2900  provides the user with the option to purchase the desired product illustrated for example, by a product icon  2930 , using a buy now button  2910 . 
         [0126]    If the user selects the internet banner  2620  ( FIG. 26 ), the user station  105  automatically connects to the local DBA site  210  to a bookmarked web site or to the local DBA site  210  web site, in order to enable the user to access the internet or intranet. 
         [0127]    Referring now to  FIGS. 29 ,  30 ,  31 ,  32 ,  33  if the user selects the product icon  2830 , the local DBA site  210  connects to, and displays on the user station  105  an enlarged view of the product  3000 . In this illustration, the product  3000  is a standalone alarm clock/radio  3000  that includes all the features of the user station  105 , as described herein. 
         [0128]    With reference to  FIG. 34 , it illustrates a vehicle  3400 , such as a car, a plane, or a boat, with several user stations  3405 ,  3410 ,  3415 ,  3420 ,  3425 , shown placed at various locations in the vehicle  3400 .  FIG. 35  illustrates an enlarged view of the user station  3405  which is positioned on the dashboard  3500  of the vehicle  3400 . 
         [0129]    The interactive radio network  100  is a novel, complete modern radio system that brings web interface advertising and phone applications to vehicle radios, mobiles, or stationary audio video equipment, in addition to being a web base shopping network. The interactive radio network  100  brings a new radio experience to cars and places of living. It allows users to take charge of their radios and to control various aspects of listening with added visual graphics. The interactive radio network  100  connects radio broadcast technology to mobile phones and other portable devices, and allows listening and viewing programs in a new and expanded format. 
         [0130]    The interactive radio network  100  can also be added to an existing or conventional radio system and cellular phone, by adding an interactive radio network software or application, or by adding hardware. Alternatively, the interactive radio network can be connected using a wireless connection, such as Bluetooth or another wireless protocol. Ultimately, the interactive radio network  100  could be used in most households or places of business, replacing the conventional radio systems, and becoming a standard feature in modern vehicles. 
         [0131]    By providing the users of the interactive radio network  100  with a multitude of choices, they will no longer feel overwhelmed with billboards that litter the roads and the desperate need to look and read, taking the risk of driving unsafely. All the user needs to do is to touch (or call out a ‘save screen’ command) the banner on the screen of his/her user station  105 , in order to save the selection for later viewing. 
         [0132]    Data such as location, price, function, demonstration video, menu, save, reservation, order, etc. can be obtained with a touch of a button or with simple voice instruction commands. The user will have his/her choice to decide whether to buy, book a reservation, watch a demonstration, know the location and directions, read or dial the phone number, in addition to other functions made simple and user friendly. The user may also complete a transaction using, for example, a safe credit account, or may buy directly from the source. 
         [0133]    The users of the interactive radio network  100  will also take control of the radio stations they listen to, by seeing their broadcast schedule, record, pause and playback according to their needs. They can access International stations with a simple touch that takes them anywhere in the world and listen to broadcasts that would otherwise not be previously available in their geographical areas. 
         [0134]    Another feature of the interactive radio network  100  is the ability to record conversation inside the car. This feature may be integrated with the main menu where it shows a microphone button  1328  ( FIG. 13A ) that activates the microphone  310  ( FIG. 3 ) either via voice command or by pressing the microphone button  1328 . Such a selection will cause an external recording mode screen frame  1390  to appear on the user station  105 , and to provide the user with recording control buttons  1391 , including a view recording history button or key  1392 . 
         [0135]    The selection of the view recording history button  1392  causes the user station  105  to display a new view recordings history frame  1394  ( FIG. 13F ) that shows a history  1395  of the recordings. Each entry, i.e.,  1396 , of the history  1395  provides the user with options, such as save to user&#39;s account  1397  or download to an attached storage device, via for example, a USB, firewire, etc.  1398 . These options will enable the users to dispense with their laptop computers or portable mobile phones for the access of basic information. 
         [0136]    The interactive radio network  100  enables distribution or transfer of the stored messages or advertisements to other users on a social network, The advent of hands free mobile phone laws also makes the interactive radio network  100  a safe way to continue operating the phone or text messaging, transporting and managing data to the user station  105 . 
         [0137]    The interactive radio network  100  can also download and play audio/videos banners or broadcast programs, for example, when the vehicle is stationery and safely parked. The interactive radio network  100  is provided with a voice command that makes it a portable search engine. 
         [0138]    The local DBA site  210  of the interactive radio network  100  will not only serve as a listening tool to the users wishing to hear the various radio stations, but it will also act as a shopping network for the advertisers. Another added feature is that the interactive radio network  100  provides a news network that provides news coverage through radio or television. The interactive radio network  100  can also connect the live blogs and provides international users coverage. 
         [0139]    The interactive radio network  100  including the local DBA site  210  provides a very high return per advertising dollar compared to other media. As a result, the interactive radio network  100  allows advertisers anywhere in the world, and at any time, to reach mobile audiences and to deliver a precise and clear message for goods or services rendered, and immediate ability to purchase the products or services. 
         [0140]    The advertisers using the interactive radio network  100  can now focus on any geographical area worldwide, and post advertisements that are geared to a local market and to expand coverage in any language on a county, state, country, or even continent level. Advertisers will no longer have to incur the high cost of standard highway billboard signs. It allows them to post banner advertisements for a much longer period than the average highway billboards or street signs that passersby may or may not notice. 
         [0141]    The local DBA site  210  is expected to reach a far larger audience compared than stationary billboard signs on today&#39;s roads. It can be present at all times and with no restrictions on any roads. It requires no permit and is not concerned with size, weight and height placed on sign construction by localities. 
         [0142]    The local DBA site  210  provides wide access to information, allowing an advertiser a unique opportunity to deliver a concise and clear message to a widespread audience. The interactive radio network  100  provides the advertiser with the opportunity to load the local DBA site  210  with a refined message, video, audio, menu, reservation, direction, phone number, and other options that facilitates the consumption of a transaction or sale. 
         [0143]    The advertisers of the interactive radio network  100  will also have the option to display, on the user station  105 , a video commercial (message, graphics, etc.) that corresponds to the advertisement heard on a particular radio station. As a result, the video commercial and the audio advertisement can now be synchronized, using for example, the exemplary tabulated schedules illustrated in  FIGS. 5 ,  9 , and  10 . 
         [0144]    Another significant feature of the interactive radio network  100  is that a new advertiser will have a chance of exposure similar to that advertiser&#39;s competitors. In essence, the interactive radio network  100  advertisement creates an even playing field for the small business operator to compete and realize his/her dream. 
         [0145]    The interactive radio network  100  collects and offers data relating to the user of the user stations  105 ,  110 , such as the number of listeners to radio stations and programs, and the number of advertisements that are accessed, read, clicked, saved, and enabling product/service consumption. Such data will prove quite valuable to professional marketers, manufacturers, producers, and advertisers. 
         [0146]    The shopping network of the interactive radio network  100  will also expand the markets for the advertisers using the interactive radio network  100 . 
         [0147]    A user can now access the interactive radio network  100  to browse and shop for different products and services (collectively referred to herein as “goods”). For example, the user can access the advertised goods by clicking on the front page showing the mock up monitor or screen frame, or by choosing different categories displayed on the website. The goods that are advertised and offered may or may not be part of the network broadcast. The user may regress in time and/or geographical location, to search for a particular advertisement/message seen on user station  105 . 
         [0148]    The user can access and read about the interactive radio network  100  on a page titled ‘About’ that spells out the idea, purpose, and philosophy behind the interactive radio network  100 . The users and especially those users who are interested in acquiring a license to use the interactive radio network  100 , to advertise their goods, will be able to access and contact the interactive radio network  100 , and acquire the necessary personalized license. 
         [0149]    For example, cellular telephone manufacturers can request or download a preliminary agreement to install the interactive radio network software on their cellular phones, which will enable their customers to benefit from the interactive radio network functions. The method of calculating fees paid to the interactive radio network for the licensed use of this network, will be explained to the users following the initial contact. The users must adhere to the policies set forth by the interactive radio network  100 . 
         [0150]    Car manufacturers and marketers can request or download a preliminary agreement, enabling them to install the interactive radio network software on their built-in radio systems that will enable their customers to benefit from the interactive radio network functions. 
         [0151]    Telephone utilities, such as telephone companies may apply or request certain exclusive features such as coverage areas, priority to display, unique method of displaying on monitors or other features to be determined that will differ from standard features. 
         [0152]    Radio stations that are broadcasting in analogue format, need to buy a license that allow their programs to be uploaded and displayed on the interactive radio network  100  in digital format, to the local DBA site  210  for the users to access. A third party advertiser contract will need to be filled out with fees paid to the interactive radio network  100 . Radio stations need to buy the proper interactive radio network software and maintain it by periodically upgrading it. This software will allow them to upload video and/or audio clips for display on the user stations  105 ,  110 . The broadcasting stations can decide on the desired areas of coverage, times, lengths of the advertisements, and various other functions. 
         [0153]    Individual users of the interactive radio network  100 , include for example, cellular phone owners, equipment or software owners in various forms, such as mobile or PC web access stationary or on WIFI, car radio owners wishing to access the interactive radio network functions, users wishing to upgrade when buying the add-on devices in wireless or direct wire connections to their existing radio system. Other users are able to make their existing system compatible with the interactive radio network, by purchasing a compatibility hardware and/or the software application. 
         [0154]    Corporate and or individual advertisers may upload contents and buy one or more local DBA site  210  slots or blocks of slots to display their banners in various formats, such as JPEG, TIFF, or any other available or known format, load the proper information such as the ‘message’ and the coordinates for GPS use. They may elect to upload video and/or audio to the message. They may decide to tie into certain radio stations to schedule and display audio/video appearances simultaneously, during the ad broadcasted on the radio. 
         [0155]    Corporate and/or individual users may include the address and telephone number on their advertisements in the local DBA site  210  blocks, the ability to make a reservation, or pay for goods and services directly or through a third party payment center or through a payment center controlled and operated by PayGio™, the interactive radio network direct payment center. 
         [0156]    The advertisers may also choose to advertise on the interactive radio network  100  web site without being part of the interactive radio network  100 . 
         [0157]    The products page or screen frame  2810  ( FIG. 28 ) enables the display of various products that are offered for purchase by the users. For example, the interactive radio network software on portable devices or PCs. This software, will enable the users to benefit from the various features of the interactive radio network  100 . The interactive radio network software for users and advertisers, and its related upgrades allows the users to play, upload advertisements, and remain current on all the interactive radio network  100  features. 
         [0158]    The interactive radio network  100  add-on devices (e.g., monitors) will be available for purchase, for connection through hardwire, or they could be plugged into an existing or conventional radio. These add-on devices may be connected to a speaker access plug that is built in the vehicle or in the stand-alone radio or cellular phone, or any other equipment to allow the interactive radio network features to be displayed on the user stations  105 ,  110  or monitors. 
         [0159]    The interactive radio network  100  add-on in a wireless or remote application can also be mounted near the car radio or on the cellular phone or near any equipment capable of displaying the interactive radio network  100 . 
         [0160]    The interactive radio network  100  offer a software or application that allows users to access and browse through various radio stations in any given area in the country or the world, and choose stations to save or hear instantly or play previously recorded sessions. This software allows recording on demand, storing, play back, fast forward, and replay features. This application allows the users to view, search saved messages and advertisements on the users&#39; computers. 
         [0161]    The interactive radio network  100  subscription allows users to maintain and upgrade various software on a flat fee basis paid monthly or annually. Users can access the various desired software and upgrades at any time for download. 
         [0162]    The interactive radio network  100  also provides a users social club membership, pursuant to which a user can join a members&#39; club, which allows them to share, chat, blog, and stay in touch with current events, with the ability to tie in to other social clubs, such as Facebook and Twitters. Users can post news on the interactive radio network&#39;s news network, entertainment, sports, and general articles. Members will be asked to pay a certain membership fee to the interactive radio network  100  on a monthly or annual basis. 
         [0163]    The advertisers using the interactive radio network  100 , such as radio stations, marketing companies, or individual firms, can become members of the interactive radio network  100  advertisers&#39; club membership. The advertisers can advertise for services, such as special packaging prices for the development of the advertisements, maintenance and posting agreements with the interactive radio network users. The advertisers may post news, entertainment, sports, and general articles. Members may share information, chat, blog, and stay in touch with current events. Members will be asked to pay a certain membership fee to the interactive radio network  100  on a monthly or annual basis. 
         [0164]    The interactive radio network  100  also provides a radio stations software that allows radio stations to buy slots on a time grid provided by the interactive radio network  100  on its web sites for their advertisers. The radio stations will need to log on the local DBA site  210  and enter a password and make payment arrangements depending on the size of the advertisements, the amount of memory required for the advertisements, the time and the frequency of appearance, and the length of each advertisement. This software works on multiple inputs by radio stations, i.e., digital, FM, or analogue. It also allows radio stations to choose signals and coverage area. Other functions for this software is to allow radio stations to synchronize video, audio, and graphics in the advertisements to simultaneously play them when the radio stations broadcast the original voice advertisements. 
         [0165]    The interactive radio network  100  radio clock  3000  ( FIG. 30 ) is an actual receiver that is sold separately and can be portable, mobile, or stationary. It has the monitor for viewing and has multiple functions to play DVDs and to download data. It is equipped with USB ports  3200  ( FIG. 32 ) in addition to the other functions in any conventional radio adapted to receive digital, FM, or analogue signals. It may be upgraded to receive and process analogue and digital TV/satellite signals, and allows allow the user to listen and/or watch the broadcast schedules, and to record, pause, and to playback stored programs. The interactive radio network alarm/radio clock  3000  also possesses the features of a conventional alarm clock and can be placed near the bed or any other suitable location. It further includes all the has features of user station  105 , as described herein. 
         [0166]    It is to be understood that the specific embodiments of the invention that have been described are merely illustrative of certain application of the principle of the present invention. Numerous modifications may be made to the present system and method described herein without departing from the spirit and scope of the present invention. Moreover, while the present invention is described for illustration purpose only in relation to Internet communications, it should also be clear that the invention is applicable as well to documents and files shared electronically over any type of electronic or wireless network. It should also be clear that the present invention, including the applicable software application, could be integrated with available devices or systems, such as, for example only, Apple Computer, Inc.&#39;s iPhones and iPods. Furthermore, although the examples described herein illustrate the visual radio advertisements as being broadcast or transmitted concurrently with the radio programs, it should be understood that the users may elect program the user stations  105  to show the advertisements exclusively, and to shut off the radio function, and vice versa, the users may elect to the exclusive enjoyment of the radio programs without the commercials.

Technology Category: 3