Patent Document

FIELD OF THE INVENTION 
     The present invention relates to a method of in-show product advertisement and purchase so that a viewer can buy products of interest appearing with a show. 
     BACKGROUND OF THE INVENTION 
     There has been a significant increase in the number of consumers that use digital video recorders (DVRs) such as TiVo™. These devices allow consumers to record their favorite shows and in the meantime skip any commercials appearing within the shows. 
     However, this unexpectedly brings on a problem, i.e. the shrinking viewership of traditional advertisements, which is adverse for advertisers. In order to overcome this effect, the advertisers are resorting to various new ways to promote their products. 
     Among them, the in-show product placements method is catching much attention. Just one example of this was the “Austin Powers” movies where placements for beer were sold to the beer companies. But this method does not provide information to a viewer on where to buy products from. Furthermore, it does not provide the viewer a quick and easy way to buy the products. 
     Hence, there is a need to develop a system which enables the advertisers to effectively promote their products as well as enables the customers to conveniently and directly buy the desired products. 
     SUMMARY OF THE INVENTION 
     Therefore, the object of the present invention is to develop an in-show product advertisement and purchase system to effectively promote product advertisement as well as enable customers to conveniently purchase the desired products directly from a display medium during the advertisement. 
     In accordance with an aspect of the present invention, an in-show product advertisement and purchase system serves to establish a linkage between show content and advertised products such that customers have a practical impression and experience about the advertised products as being put to use during a show. 
     In accordance with another aspect of the present invention, an in-show product advertisement and purchase system serves a TV version of an online store. 
     In accordance with a further aspect of the present invention, an in-show product advertisement and purchase system serves a new interactive and listable method for advertisement. 
     In accordance with a yet another aspect of the present invention, an in-show product advertisement and purchase system serves to enable in-show products updateable. 
     In accordance with a still further aspect of the present invention, an in-show product advertisement and purchase system serves to avoid shrinking viewership of traditional advertisement. 
     The above and other objects and features of the present invention will be apparent in the following detailed description of the present invention when read in conjunction with the accompanying drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       In order to facilitate a fuller understanding of the present invention, reference is now made to the accompanying drawings. These drawings should not be construed as limiting the present disclosure, but are intended to be exemplary only. 
         FIG. 1A-1B  are block diagrams illustrating embodiments of an in-show product advertisement and purchase system with cable TV as a program-receiving mode. 
         FIG. 1C-1D  are block diagrams illustrating embodiments of an in-show product advertisement and purchase system with satellite TV as a program-receiving mode. 
         FIG. 1E-1F  are block diagrams illustrating embodiments of an in-show product advertisement and purchase system with UHF/VHF TV as a program-receiving mode. 
         FIG. 2  is a flowchart showing an in-show product advertisement and purchase process in accordance with one embodiment of the present invention. 
         FIG. 3A-3D  are diagrams illustrating an exemplary in-show product advertisement and purchase process in accordance with one embodiment of the present invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       FIG. 1A  is a block diagram illustrating an embodiment of an in-show product advertisement and purchase system with cable TV as a program-receiving mode  100 . The in-show product advertisement and purchase system comprises a display medium  101 , a cable box  102 , suitable software and/or hardware for in-show product advertisement and purchase  103 , and an interface  104 . The display medium could be any medium used for displaying video programs, preferably but not limited to a TV set. The cable box could be any system comprising suitable hardware and software, which is used to communicate with, and receive and convert cable programs from, a cable provider  105  using suitable linkage, and display them on the display medium. The suitable software and/or hardware for the in-show product advertisement and purchase could be any system used for communicating with and receiving from an in-show product advertisement service provider  107  using a network  106 , and controlling and performing the function of the in-show product advertisement and purchase. In practice, the suitable software and/or hardware for the in-show product advertisement and purchase communicate with the in-show product advertisement service provider to get program information. In the meantime, the relevant advertisement information of in-show products is downloaded together with the program. The interface is a medium used for interacting between a viewer and the in-show product advertisement and purchase system, which could be but is not limited to a keyboard or a remote control device. According to another approach, the software and/or hardware for the in-show product advertisement and purchase, the cable box, and the interface, could be integrated with the cable box. 
       FIG. 1B  is a block diagram illustrating another embodiment of an in-show product advertisement and purchase system with cable TV as a program-receiving mode  108 . As a variation, the software and/or hardware for in-show product advertisement and purchase, the cable box, and the interface, could be integrated with the cable box. According to one embodiment, the suitable software and/or hardware for the in-show product advertisement and purchase communicate with the cable provider using the cable box to obtain advertisement information of in-show products along with programs, which could be combined with or separate from the programs. According to another embodiment, the advertisement information of in-show products could be obtained in real-time during a show. When a customer selects a product of interest, the cable box communicates with the show&#39;s advertisers and gets the desired information. 
       FIG. 1C  is a block diagram illustrating an embodiment of an in-show product advertisement and purchase system with satellite TV as a program-receiving mode  109 . This embodiment is a variation of the embodiment shown in  FIG. 1A , in which the cable box  102  is substituted with a satellite TV receiver  110 . The satellite TV receiver is connected with a satellite TV dish  111  to receive programs. According to another approach, the software and/or hardware for in-show product advertisement and purchase, the satellite TV receiver, and the interface, could be integrated with the satellite TV receiver. 
       FIG. 1D  is a block diagram illustrating another embodiment of an in-show product advertisement and purchase system with satellite TV as a program-receiving mode  112 . This embodiment is a variation of the embodiment shown in  FIG. 1B , in which the cable box  102  is substituted by a satellite TV receiver  110  and the satellite TV receiver is connected with the satellite TV antenna to receive programs. According to another approach, the software and/or hardware for in-show product advertisement and purchase, the satellite TV receiver, and the interface, could be integrated with the satellite TV receiver. 
       FIG. 1E  is a block diagram illustrating an embodiment of an in-show product advertisement and purchase system with public-broadcasting (UHF/VHF) TV as a program-receiving mode  113 . This embodiment is a variation of the embodiment shown in  FIG. 1A , in which the TV set is connected with an antenna  114  and the cable box is not needed. According to another approach, the software and/or hardware for in-show product advertisement and purchase, and the interface, could be integrated. 
       FIG. 1F  is a block diagram illustrating another embodiment of an in-show product advertisement and purchase system with public-broadcasting TV (UHF/VHF) as a program-receiving mode  115 . This embodiment is a variation of the embodiment shown in  FIG. 1B , in which the TV set is connected with an antenna and the cable box is not needed. According to another approach, the software and/or hardware for in-show product advertisement and purchase, and the interface, could be integrated. 
     It should be understood that the specific hardware and software used in the in-show product advertisement and purchase system is not critical to the present invention, and one of ordinary skills in the art will readily appreciate variations in hardware and software configurations that are suitable. 
       FIG. 2  is a flowchart showing an in-show product advertisement and purchase process in accordance with one embodiment of the present invention.  FIG. 3A-3D  are diagrams illustrating an exemplary in-show product advertisement and purchase process in accordance with one embodiment of the present invention. The method of  FIG. 2  is described in connection with  FIG. 3A-3D  in order to set forth the method in a concrete fashion easily understood by the person of ordinary skills. However, this articulation of the method is exemplary only, and the method could be implemented differently from those of  FIG. 3A-3D . 
     As set forth in  FIG. 2 , when a viewer is watching a show  200  (e.g., a tennis game as shown in  FIG. 3A ), he (or she) may find some items of interest on the show  201  (e.g., the tennis racket the player is using, or the headband, or the tennis shoes, or the sport skirt, or the sport skirt, or the sport socks, that the player is wearing, as shown in  FIG. 3A ). The interesting items could be nearly anything appearing on the show, such as clothes that cast members are wearing, or cars that they are driving, or furniture used in the scene. Then the viewer will think about whether to look for the details about this item  202 . If the viewer does not want to pursue further information on the item, he/she may continue to watch the show  203 . If he chooses to pursue the item, by using an interface, a list of items on the show could be displayed at the bottom of the screen  204  (as shown in  FIG. 3B ). The viewer scrolls over the list and chooses the item of interest (e.g., choosing the tennis racket as shown in  FIG. 3B ). The details of the item are then presented on the screen including its manufacturer, materials, functions, price, etc (as shown in  FIG. 3C-3D ). According to one approach, the show could be paused during the presentation  205 . According to another approach, the details could be presented on a new opened window on the screen while the show is on  206 . The product details could be introduced either in a static way such as description and/or pictures, or in a dynamic way such as by a video clip. After browsing the introduction of the product, the viewer will decide whether to buy or not  207 . If the viewer does not plan to buy, he will choose to exit the introduction and return to the show  208 . If he decides to buy the product, he will follow the instructions to finish the purchase by means of the interface  209 . While finalizing the purchase, the viewer could choose to receive the purchased item by mail or pick up from an associated local store  210 ; he/she may also print a coupon resulting from this purchase, which could be reimbursed in the next instance of an in-show product purchase or in the shopping from the associated local stores  211 . 
     If a viewer wants to see the item of interest in person before he/she decides to buy it, he/she can print out a coupon that could have a barcode attached or send an image of that item to him/her via an electronic message. The viewer then goes to a local associated store and locates the advertised item of interest with the help of the coupon or the image. 
     One advantage of this in-show product advertisement and purchase system is that the in-show products are updateable so that their manufactures could change the products from time to time by considering factors such as (but not limited to) time, seasonal change, and/or holiday, and/or new models, and/or new material, and/or new products, and/or new tastes. 
     It should be understood that the in-show product advertisement and purchase is not limited to cable TV, or satellite TV, or UHF/VHF TV as a program-receiving mode. It can be realized via other media such as PC, laptop, ipod, cell phone, palm pilot, and internet games. 
     In one embodiment, a viewer can download his/her favorite TV shows or movies from the internet, and the download server can either create a custom show or send a special version targeted for the viewer. When the viewer requests to download a TV show from the internet, the download server may already know something about him/her from a pre-registration or previous downloads. This can help the download server send a special version of the show to the viewer with in-show products advertisement tailored to that viewer. As an illustration, Sara is an avid tennis fan and also a heavy cell phone user. When downloading the latest tennis championship, the tennis player would not only have the image of  FIG. 3A , but also a special logo of a cell phone sponsor on the tennis player&#39;s clothing. 
     In another embodiment, the in-show product advertisement and purchase can be used in interne games. As an illustration, in an auto racing game, the players&#39; cars could have different sponsors logos, and the racetrack could have different billboards with soft drink advertisements with pictures of famous racecar drivers. The billboards can be changed depending on the sponsors at the time, and/or the type of players, and/or what the game server knows about the players. For a game played by teenagers, the in-show product advertisement could be new energy drink, or a new hand&#39;s music, or a type of car focused on the new entry market. For a game targeted for 30 to 40 year old players, the sponsors might be beer or cars. 
     Although an illustrative embodiment of the present invention, and various modifications thereof, have been described in detail herein with reference to the accompanying drawings, it is to be understood that the invention is not limited to this precise embodiment and the described modifications, and that various changes and further modifications may be effected therein by one skilled in the art without departing from the scope or spirit of the invention as defined in the appended claims.

Technology Category: 5