Patent Document

FIELD OF THE INVENTION  
       [0001]     This invention relates generally to the management of inventory and rates of vacation packages and the bundling, distributing and selling vacation packages, and more particularly to a system and method of managing inventory and rates of vacation packages and bundling, distributing and selling vacation packages using a computerized inventory and rate management system.  
       BACKGROUND OF THE INVENTION  
       [0002]     Vacation packages have been increasing in popularity in recent years because of, among other things, the convenience of one-stop shopping. Such vacation packages may include airline tickets, hotel rooms, cruises, rental cars, excursions, and other related products. In grouping together individual travel products into a vacation package, the vacation package seller provides travel agents and consumers with the ability to go to one source for an entire vacation. Such vacation packages typically offer better pricing to the travel agent and the consumer than could be obtained if the travel agent separately obtained the individual components. The vacation package seller is able to offer better pricing because, among other things, it can take advantage of discounts that are not available to individual travel agents or consumers due to the larger volume of travel products sold by the vacation package seller.  
         [0003]     Vacation packages are typically distributed to consumers through travel agencies. As illustrated in  FIG. 1A , when a consumer  100  telephones a travel agent  102  as indicated by line  104  to make a reservation for a particular vacation package, e.g., a hotel room in Maui, a rental car, an airplane seat, and a snorkeling trip, the travel agent  102  uses its computer as indicated by line  106  to access information about available vacation packages through a Global Distribution System (“GDS”)  108 . (Telephone connections are indicated in  FIG. 1A  by dashed lines and computer connections are indicated by solid lines.) Examples of GDSs include the SABRE®, WORLDSPAN®, APOLLO®, and AMADEUS® systems. The GDS  108  is linked to the database of vacation package seller  110  as indicated by line  112  which contains pricing, availability, scheduling, and other information. Should the consumer  100  wish to make a reservation, that reservation is completed by the travel agent  102  through the GDS  108  which then conveys the reservation information to the vacation package seller  110 . It is then up to the travel agent  102  working in connection with the vacation package seller  110  to complete the billing, fulfillment, and other servicing of the transaction. Access charges may also be remitted to the GDS  108  for its part in making the reservation possible. As an alternative to using a GDS  108 , the travel agent  102  may directly telephone the vacation package seller  110  as indicated by line  114  to inquire about rates, schedules, availability, and to ultimately make a reservation. An individual consumer  100  may also directly call a vacation package seller  110  as indicated by line  115 . In some instances, a travel agent  102  may have the ability to directly contact a particular packaged vacation package seller  110  via computer as indicated by line  116 .  
         [0004]     The vacation package seller  110  combines individual travel products into a vacation package and markets those vacation packages to travel agents and consumers. As indicated by lines  118 , the vacation package seller  110  combines products from suppliers of individual travel products such as airlines  120 , hotels  122 , rental car companies  124 , and excursion companies  126  (such as a snorkeling cruise provider). Of course, within each category of individual travel product, there are many suppliers from which to choose. For example, in selecting the air component of a vacation package, the vacation package seller  110  may be able to select from five or more different airlines  120 , Airline A, Airline B, Airline C, Airline D, or Airline E. Because vacation package sellers  110  use a number of different travel product providers in assembling their vacation packages, the process of managing the relationships with each of the travel product suppliers and of accounting for purchases becomes time-consuming, burdensome, and expensive for the vacation package seller  110 . Further, in certain instances vacation package sellers  110  must access a GDS  108  as indicated by line  130  in order to provide certain components of the vacation package, most typically airfare. If a GDS  108  is used to secure an individual travel product, there are additional costs and inefficiencies involved in the bundling of the vacation package.  
         [0005]     As shown in  FIG. 1B , the existing method of compiling vacation packages is also burdensome on the supplier of individual travel products. For example, an airline  120  may have to link its inventory of available seats and its fare schedule to any number of vacation package sellers  110  as indicated by lines  128 . This requires the airline  120  to have an interface to its inventory and fare system that can accommodate a wide variety of vacation package sellers  110 . It also does not readily allow the airline  120  to effectively manage the distribution of its seats so as to maximize revenue and provide incentives to vacation package sellers  110  that are more important customers to the airline  120 . Further, this system requires the airline  120  to have a complicated accounting system that is capable of managing the relationships with a number of vacation package sellers  110 . While a GDS  108  may be used to sell individual travel products to multiple vacation package sellers  110 , using a GDS  108  to distribute individual travel products is not a cost effective or efficient distribution method to reach the many vacation package sellers.  
         [0006]     Travel product suppliers typically depend on an expansion of consumer base for growth in sales. Thus, it is highly desirable for travel product suppliers to facilitate access to products to both existing and new vacation package sellers. Traditional sales and marketing methods such as education of vacation package sellers and advertising are expensive, time consuming, and develop growth slowly. Additionally, it is time-consuming and expensive to generate marketing data when the travel product supplier has relationships with numerous vacation package sellers. Further, when the travel product supplier distributes its products through numerous vacation package sellers, it does not have control over the distribution of its products because its inventory is usually available on a first come first serve basis. On occasions, a travel product supplier may temporarily reserve portions of its inventory for a particular vacation package seller. In such cases, the travel product supplier may be faced with unsold inventory that is returned if not sold by the vacation package seller thereby leaving the travel product supplier with inventory it must sell at the last minute. There is also a desire on the part of travel product suppliers to have the ability to manage pricing and availability for particular vacation package sellers in order to reward those that make a high number of reservations. Such an objective cannot be effectively accomplished using conventional systems.  
         [0007]     Accordingly, a need exists for a packaged travel products inventory and rate management system and method that allows vacation package sellers to more widely and effectively bundle and distribute their products, completes the transaction after the reservation has been made, provides vacation package sellers with support services once the reservation has been made, and facilitates distribution of individual travel products by travel product suppliers.  
       SUMMARY OF THE INVENTION  
       [0008]     The system and method of the present invention includes or employs a system comprising a computer or network of computers that, together with associated databases and program modules, form an efficient, user-friendly packaged travel product inventory and rate management system. Unlike conventional computerized travel systems such as a GDS, a preferred embodiment of the packaged travel product inventory and rate management system portion of the present invention not only accepts reservations, but also bundles vacation products, manages bundled vacation packages for vacation package sellers, completes bookings, facilitates shopping and comparing between travel products, facilitates payment by vacation packagers and to travel product suppliers, distributes commissions, allows simultaneous marketing of travel products by travel product supplier to numerous vacation package sellers, and provides vacation package sellers with pre and post travel service of their bookings. As alluded to above, included in the inventory and rate management system portion of the present invention are databases of information including packaged travel product inventory information, individual travel component inventory information, rate information, and a variety of other information. The travel product inventory and rate management system portion of the present invention may be linked to the internet such that the system can be accessed by vacation package sellers and suppliers of individual travel products throughout the world.  
         [0009]     As mentioned above, the system and method of the present invention includes an inventory and rate management system. A preferred embodiment of the inventory and rate management system includes a number of discrete components—databases of bulk travel product inventory and rates, a component bundler, a content services module, a customer services module, a marketing data module, and an accounting services module. Each of these components works with the others to effectively manage the sale and distribution of travel products in combined vacation packages by vacation package sellers. These components also provide travel product suppliers with the ability to effectively manage inventory and pricing and to obtain valuable market data.  
         [0010]     One embodiment of the bulk inventory and rate database portion of the system includes databases of available individual travel components. The individual travel components are loaded into the databases by the suppliers and may contain restrictions or rules on their distribution. The database also contains information about the rates at which the travel product supplier is willing to sell the travel product and other restrictions such as time and date of flights may also be included in the pricing database. By using the system and method of the present invention, travel product suppliers thus gain the ability to manage inventory and pricing for numerous vacation package sellers using a single system.  
         [0011]     The component bundler portion of the inventory and rate management system may be a dynamic bundling system that allows vacation package sellers to customize vacation packages for individual consumers as those consumers inquire about vacation packages. The use of the dynamic bundler enables the vacation package seller to tailor the vacation package to the needs of a particular consumer. A bundler that pre-selects and bundles travel products into vacation packages may also be used.  
         [0012]     The inventory and rate management system may include a content services module. The content services module includes an interface to databases of information provided by individual travel product suppliers relating to the individual travel products. The databases allow vacation package sellers to provide information about travel options such as particulars about travel destinations such as hotels, rental cars, airlines, ships, and activities at the destination. Information for the database is provided by travel product suppliers and allows the travel product suppliers to effectively distribute information about travel products to a number of vacation package sellers without having to provide the information individually to each vacation package seller.  
         [0013]     The inventory and rate management system may also include a customer service module. The customer services module can provide the vacation package seller with fulfillment services such as ticketing and billing, booking support to enable the reservation of individual travel products, and post-booking support for changes to reservations for individual travel products.  
         [0014]     A marketing data management module may be included in the inventory and rate management system. The marketing data management module collects, stores, and allows access to a number of pieces of marketing data.  
         [0015]     Additionally, the inventory and rate management system may include an accounting services module. The accounting service module facilitates the accounting function of transactions for the vacation package seller and the suppliers of individual travel products. Using the accounting system, the vacation package seller need only pay one entity for all the travel products it uses. Similarly, travel product suppliers need only look to one entity for payment of fees for all the inventory of travel products it sells to vacation package sellers.  
         [0016]     Vacation package sellers gain an advantage by using the system and method of the present invention in that they can more easily compile vacation packages and account for sales and bookings. The packaged travel product distribution system and method of the invention also allows vacation package sellers to control distribution with lower costs than those associated with traditional methods by enabling them to look to one source for multiple travel products provided by numerous travel product suppliers. Additionally, the system and method of the present invention allows travel product suppliers to more effectively manage inventory and rates of travel products for inclusion in vacation packages by enabling them to look to one outlet for supplying numerous vacation package sellers. The system also allows joint marketing efforts to be made by the vacation package seller and the supplier of individual components.  
         [0017]     Thus, the system and method of the present invention benefits vacation package sellers by providing a system and method where the vacation package seller can access a wide range of individual travel products from many travel product suppliers, where the vacation package seller does not have to develop the infrastructure and inventory to provide a variety of packaged travel products to their customers, and where the packaged travel product provider gains access to new travel products for inclusion in vacation packages. The system and method of the present invention also provides suppliers of individual travel products with a low cost, easy to implement system for providing travel products to numerous vacation package sellers. These and other objects and advantages of the present invention will become apparent from the detailed description, claims, and accompanying drawings. 
     
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       [0018]      FIG. 1A  is a schematic diagram of the conventional system and method of compiling and distributing packaged travel products;  
         [0019]      FIG. 1B  is a schematic diagram of the conventional system and method used by suppliers of individual travel products to distribute individual travel products to vacation package sellers;  
         [0020]      FIG. 2  is a schematic diagram of one embodiment of the system and method in accordance with the present invention;  
         [0021]      FIG. 3  is a schematic diagram of one embodiment of the inventory and rate management system portion of the system and method of the present invention;  
         [0022]      FIG. 4  is a schematic diagram of the bulk inventory and rate databases used in one embodiment of the inventory and rate management system portion of the system and method of the present invention;  
         [0023]      FIG. 5  is a schematic diagram of the customer services module used in one embodiment of the inventory and rate management system portion of the system and method of the present invention;  
         [0024]      FIG. 6  is a schematic diagram of the accounting services module used in one embodiment of the inventory and rate management system portion of the system and method of the present invention;  
         [0025]      FIG. 7  is a schematic diagram of the content services module used in one embodiment of the inventory and rate management system portion of the system and method of the present invention; and  
         [0026]      FIG. 8  is a schematic diagram of the marketing data management module used in one embodiment of the inventory and rate management system portion of the system and method of the present invention 
     
    
     DETAILED DESCRIPTION  
       [0027]     Illustrated generally in  FIG. 2 , a preferred embodiment of the inventory and rate management system  20  used in connection with the present invention not only accepts reservations, but also bundles vacation products, manages bundled vacation packages for the vacation package seller  22 , completes bookings, facilitates shopping and comparing between travel products, facilitates payment by vacation package sellers  22  and to travel product suppliers  24 , distributes commissions, allows simultaneous marketing of travel products by travel product providers  24  to numerous vacation package sellers  22 , and provides vacation package sellers  22  with pre and post travel service of their bookings. As indicated by lines  25 , the inventory and rate management system  20  is linked to the inventory systems of one or more travel product suppliers  24  and may, if necessary, be linked to one or more GDS  26  as indicated by line  27  in order to supply particular components of travel products such as air travel tickets. The inventory and rate management system  20  is linked to vacation package sellers  22  as indicated by lines  23  in order to allow vacation package sellers  22  to access the system to take advantage of its resources. The vacation package sellers  22  are linked to travel agents  28  and consumers  30  as indicated by lines  29  to allow the vacation package sellers  22  to distribute packaged vacations to the travel agents  28  and consumers  30 . This connection  29  may be by computer line, telephone, or otherwise. The inventory and rate management system  20  may also be linked to the internet such that the system can be accessed by vacation package sellers  22  and suppliers of individual travel products  24  throughout the world using one or more interfaces.  
         [0028]     As shown in  FIG. 3 , one embodiment of the inventory and rate management system  20  includes a number of discrete components—databases of bulk travel product inventory and rates  32 , a component bundler  34 , a content services module  36 , a customer services module  38 , a marketing data module  40 , and/or an accounting services module  42 . Each of these components is integrated with the others to effectively manage the sale and distribution of travel products in combined vacation packages by vacation package sellers  22 . These components also provide travel product suppliers  24  (not shown in  FIG. 3 , see  FIG. 2 ) with the ability to effectively manage inventory and pricing and to obtain valuable market data. The inventory and rate management system  20  may be linked to the inventory database systems of travel product suppliers  24  as indicated by lines  25  by direct computer connection, via the internet, or via some other connection method such that the travel product supplier&#39;s  24  inventory can be accessed by the inventory and rate management system  20  and/or individual components thereof.  
         [0029]     As shown in more detail in  FIG. 4 , included in the inventory and rate management system  20  within the bulk inventory and rates portion  32  are databases  44  of information including travel product inventory information, rate information, and a variety of other information such as restrictions or rules relating to the sale and distribution of the individual travel products. For example, Airline A may allocate from its database  44  of inventory in the inventory and rate management system  20  twenty-five seats on a flight from Milwaukee to Las Vegas for inclusion into vacation packages sold by a particular vacation package seller  22 . Alternatively, Airline A may allow any vacation package seller  22  to access the database  44  and sell one or more of the twenty-five allocated seats as part of a vacation package. Postings of inventories of available travel products to these databases  44  may be made by the travel product suppliers  24  or by the operator of the inventory and rate management system  20 . The database  44  may also contain rules about the rates at which the Airline A is willing to sell its inventory in the database  44  to particular vacation package sellers  22 . For example, Airline A may sell its Milwaukee to Las Vegas seats for $150 to one vacation package seller  22  but may charge $175 for another vacation package seller  22 . Of course, other restrictions such as time and date of flights may also be included in the database  44 . By using the system and method of the present invention, travel product suppliers  24  thus gain the ability to manage inventory and pricing for numerous vacation package sellers  22  using a single system.  
         [0030]     The component bundler  34  of the inventory and rate management system  20  may be a dynamic bundling system that allows vacation package sellers  22  to customize vacation packages for individual consumers as those consumers inquire about vacation packages. For example, if a consumer wants a trip to Maui provided by a particular vacation package seller  22 , the vacation package seller  22  can access the component bundler  34  of the inventory and rate management system  20  to select from a number of available individual travel components to offer a complete vacation package. The package may include airfare, a hotel room, a rental car, and a luau on the night of arrival. Various options for each of these individual components may be provided to the consumer for selection. If a particular component is not included in the inventory databases  44  within the bulk inventory and rates portion  32  of the inventory and rate management system  20 , the component bundler  34  can directly access the databases of the travel product supplier  24  to obtain the component. Further, for components supplied by travel product suppliers  24  with which the operator of the inventory and rate management system  20  has no relationship, the component bundler  34  may access a GDS  26  in order to obtain the particular component. The use of the dynamic bundler enables the vacation package seller  22  to tailor the vacation package to the needs of a particular consumer.  
         [0031]     A component bundler  34  that pre-selects and bundles travel products into vacation packages may also be used either instead of or in conjunction with a dynamic bundler. Such a component bundler  34  pre-selects travel products from the bulk inventory and rate portion  32  of the inventory and rate management system  20  and presents the vacation package to vacation package sellers  22  as a single unit. The vacation package seller  22  can then sell the package through its usual channels to travel agents  28  or consumers  30 . In cases where a particular travel product supplier  24  has special pricing on particular portions of its inventory, the use of a component bundler  34  that pre-selects components may be advantageous in allowing the vacation package seller  22  to present low price special vacation packages.  
         [0032]     The inventory and rate management system  20  may include a content services module  36 . As shown in  FIG. 7 , the content services module  36  includes one or more databases of information  46  provided by individual travel product suppliers  24  relating to the individual travel products. The databases  46  allow vacation package sellers  22  to provide information about travel options such as particulars about hotels, rental cars, airlines, ships, and activities at the destination. Information for the database  46  is provided by travel product providers  24  and allows the travel product providers  24  to effectively distribute information about travel products to a number of vacation package sellers  22  without having to provide the information individually to each vacation package seller  22 . The travel product providers  24  can manipulate, edit, and update the information in the databases  46  using an interface to the inventory and rate management system  20 . Further, using a content management and distribution feature  48 , the content services module  36  may include the ability to tailor the content being provided to particular vacation package sellers  22  in order to best present the information in a manner that increases sales opportunities. Such tailoring of the content management and distribution feature  48  may be accomplished at the direction of the travel product supplier  24  or may be performed by the operator of the inventory and rate management system  20 . In either case, the information in the databases  46  that is provided to particular vacation package sellers  22  may be controlled using the content management and distribution feature  48  of the content services component  36 . Additionally, third party content such as reviews of destinations or particular travel products can be included in the content services module  36  and managed by a travel product provider  24  or the operator of the inventory and rate management system  20 .  
         [0033]     As shown in  FIG. 3  and in more detail in  FIG. 5 , the inventory and rate management system  20  may also include a customer services module  38 . The customer services module  38  can provide the vacation package seller  22  with fulfillment services  50  such as ticketing and billing, booking support  52  to enable the reservation of individual travel products, and post-booking support  54  for changes to reservations for individual travel products.  
         [0034]     As shown in detail in  FIG. 8  and generally in  FIG. 3 , a marketing data management module  40  may be included in the inventory and rate management system  20 . The marketing data management module  40  collects and stores data in a database  56 , and allows access to a number of pieces of marketing data through a data management and analysis component  58 . For example, the marketing data management module  40  can collect data in its databases  56  for a particular travel product supplier  22  that allows the travel product supplier  22 , using the marketing management and analysis component  58 , to analyze which methods of pricing and inventory availability allocation result in the maximization of sales or profits. This data cannot be effectively or efficiently collected or analyzed when the travel product supplier  24  sells its products through relationships with many vacation package sellers  22  because the process of collecting the data is time-consuming and cost-prohibitive. Similarly, the marketing data management module  40  can collect data for a vacation package seller  24  in its databases  56  in order to use the marketing data management and analysis module  58  to assess which travel product suppliers  24  allow it to more cost effectively sell vacation packages. Such data is difficult if not impossible to compile and assess where the vacation package seller  22  has relationships with numerous travel product suppliers  24  because the collection of such data is time-consuming and expensive.  
         [0035]     Additionally, the inventory and rate management system  20  may include an accounting services module  42  shown generally in  FIG. 3  and in more detail in  FIG. 6 . The accounting service module  42  facilitates the accounting function of transactions for the vacation package sellers  22  and the travel product suppliers  24 . The accounting module  42  may allow reporting of airline reservations through the Airline Reporting Corporation (“ARC”)—the entity that allows travel agents  28  and vacation package sellers  22  to issue airline tickets. The accounting module  42  may include information in a vacation package seller payment module  62  about the payments to be made by vacation package sellers  22  for the travel components they reserve. Through a supplier payments module  66 , payments for purchased travel products to travel product suppliers  24  can be made. Using a commission payments module  64 , the accounting services feature  42  may facilitate the distribution of commissions for the vacation package seller  22  to travel agents  28  and for the travel product providers  24  to vacation package sellers  22 . The accounting services system  42  can provide reports to vacation package sellers  22  and travel product suppliers  24  regarding particular transactions or summaries of all transactions to ensure proper payment for purchased products. If desired, the operator of the inventory and rate management system  20  can allow the vacation package sellers  22  and travel product suppliers  24  to access the accounting system  42  to directly acquire information about transactions and to complete payments for transactions. Using the accounting system, the vacation package seller  22  need only pay one entity for all the travel products it uses. Similarly, travel product providers  24  need only look to one entity for payment of fees for all the inventory of travel products it sells to vacation package sellers  22 .  
         [0036]     For many smaller travel product providers  24 , such as an individual hotel that is not part of a chain or network, it is very difficult and expensive to maintain relationships with many vacation package sellers  22 . Thus, the smaller travel product providers  24  do not have the ability to reach a very large market of vacation package sellers  22  (and their travel agent  28  or individual consumer  22  customers) for the inclusion of travel products into vacation packages. For these travel product suppliers  24 , use of the system and method of the present invention is particularly advantageous as the small travel product suppliers  24  can provide its products to numerous vacation package sellers  22  by establishing a relationship with the operator of the system and method of the present invention. Similarly, smaller vacation package sellers  22  may not have the ability to effectively maintain relationships with numerous travel product providers  24 . By establishing a relationship with the operator of the system and method of the present invention, the smaller vacation package seller  22  can obtain travel products from many travel product suppliers  23  from which it could not otherwise obtain travel products. The system and method of the present invention thereby allows new entities, including travel product suppliers  24  themselves, to become vacation package sellers  22  without having to first overcome the significant obstacles to entry into the vacation package selling market. Such obstacles primarily involve the establishment of relationships with the numerous travel product providers  24  from which travel products must be purchased in order to compete effectively with established vacation package sellers  22 .  
         [0037]     Thus, the system and method of the present invention benefits vacation package sellers  22  by providing a system and method where the vacation package seller  22  can access a wide range of individual travel products from many travel product suppliers  24 , where the vacation package seller  22  does not have to develop the infrastructure and inventory to provide a variety of packaged travel products to their customers, and where the vacation package seller  22  gains access to new travel products for inclusion in vacation packages. The system and method of the present invention also provides travel product suppliers  24  with a low cost, easy to implement system for providing travel products to numerous vacation package sellers  22 .  
         [0038]     As illustrated by the foregoing detailed description and shown in the Figures, the present invention is more suitable as a system and method of distributing packaged travel products than are conventional systems and methods. The present invention overcomes the limitations and disadvantages of existing systems in that it allows packaged vacation sellers to efficiently and economically sell packaged travel products, and allows travel product suppliers to take advantage of a inventory and rate management system to which they would not otherwise have the ability to access.  
         [0039]     Although the invention has been herein shown and described in what is perceived to be the most practical and preferred embodiments, it is to be understood that the invention is not intended to be limited to the specific embodiments set forth above. Rather, it is recognized that modifications may be made by one of skill in the art of the invention without departing from the spirit or intent of the invention and therefore, the invention is to be taken as including all reasonable equivalents to the subject matter of the appended claims.

Technology Category: 3