With no explanation, label text_A→text_B with either "not_related" or "related".
text_A: Wentworth has had negative reception.
text_B: Proactive communications is a customer relationship lifecycle strategy used to increase customer loyalty .. customer relationship. Customer service. It is related to the organizational psychology term proactivity , which states that individuals should act based on anticipatory behavior rather than reacting to situations .. organizational psychology. organizational psychology. proactivity. proactivity. The strategy is used to provide customer care and build credibility through personalized customer management to anticipate common inquiries .. It is used to reduce customer frustration and mitigate customer service issues before having the ability to happen .. Proactive communications include opt-in notifications and chats , social media responsiveness and multi-channel contact .. The strategy is used during each phase of the customer lifecycle .. The goal of proactive customer communications is to anticipate and streamline all interactions to be efficient and personalized for each customer .
not_related.