With no explanation, label text_A→text_B with either "not_related" or "related".
text_A: Emily Ratajkowski was on TV.
text_B: The U.S. television broadcast of the Super Bowl -- the championship game of the National Football League -LRB- NFL -RRB- -- features many high-profile television commercials , colloquially known as Super Bowl ads .. Super Bowl. Super Bowl. National Football League. National Football League. television commercials. television advertisement. The phenomenon is a result of the game 's extremely high viewership and wide demographics  : Super Bowl games have frequently been among the United States ' most watched television broadcasts , with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States , surpassing the previous year 's Super Bowl as the highest-rated television broadcast in U.S. history .. Super Bowl. Super Bowl. most watched television broadcasts. List of most watched television broadcasts in the United States. Nielsen. Nielsen ratings. Super Bowl XLIX. Super Bowl XLIX. As such , advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience , while also trying to generate buzz around the ads themselves so they may receive additional exposure , such as becoming a viral video .. Super Bowl. Super Bowl. buzz. Marketing buzz. viral video. viral video. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself ; many viewers only watch the game to see the commercials , national surveys -LRB- such as the USA Today Super Bowl Ad Meter -RRB- judge which advertisement carried the best viewer response , and CBS has aired yearly specials since 2000 chronicling notable commercials from the game .. Super Bowl. Super Bowl. USA Today. USA Today. Super Bowl Ad Meter. Super Bowl Ad Meter. CBS. CBS. Super Bowl advertisements have become iconic and well-known because of their cinematographic quality , unpredictability , surreal humor , and use of special effects .. Super Bowl. Super Bowl. cinematographic. Cinematography. The use of celebrity cameos has also been common in Super Bowl ads .. Super Bowl. Super Bowl. A number of major brands , including Budweiser , Coca-Cola , Doritos , GoDaddy and Master Lock , have been well known for making repeated appearances during the Super Bowl .. Super Bowl. Super Bowl. Budweiser. Budweiser. Coca-Cola. Coca-Cola. Doritos. Doritos. GoDaddy. GoDaddy. Master Lock. Master Lock. The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price  : the average cost of a 30-second commercial during the Super Bowl has ranged from $ 37,500 at Super Bowl I , to around $ 2.2 million at Super Bowl XXXIV in 2000 , and by Super Bowl XLIX in 2015 , had doubled to around $ 4.5 million .. Super Bowl. Super Bowl. Super Bowl XLIX. Super Bowl XLIX. Super Bowl I. Super Bowl I. Super Bowl XXXIV. Super Bowl XXXIV. The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue .. Super Bowl. Super Bowl. Some commercials airing during , or proposed to air during the game , have also attracted controversy due to the nature of their content .. Super Bowl commercials are largely limited to the United States ' broadcast of the game .. Super Bowl. Super Bowl. Complaints about the inability to view the ads are prevalent in Canada , where federal `` simsub '' regulations require pay television providers to replace U.S. feeds of programs with domestic feeds if they are being broadcast at the same time as a Canadian television station .. In 2016 , Canada 's telecom regulator enacted a policy to forbid the use of simsub during the Super Bowl , citing viewer complaints and a belief that these ads were an `` integral part '' of the game .. Super Bowl. Super Bowl. These actions have been challenged by the NFL and the Super Bowl 's current Canadian rightsholder , Bell Media , for devaluing the company 's exclusive Canadian broadcast rights to the game , and violating Canada 's Broadcasting Act by singling out a specific program .. Super Bowl. Super Bowl. Bell Media. Bell Media. Broadcasting Act. Broadcasting Act ( 1991 )
related.