Source: http://www.google.com/patents/US8108257?dq=6,455,937
Timestamp: 2015-02-28 13:46:00
Document Index: 592963958

Matched Legal Cases: ['Application No. 1899', 'Application No. 2008296144', 'application No. 2008296144', 'application No. 200880105985', 'application No. 08829555', 'Application No. 08829555', 'Application No. 200880105985']

Patent US8108257 - Delayed advertisement insertion in videos - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inAdvanced Patent SearchPatentsA method for achieving uninterrupted interactivity for user watching a video yet clicking on an advertisement is provided. A method for delayed interactivity is provided herein. Delayed interactivity is implemented in the form of delayed insertions. When a user clicks on an object in hypervideo, presentation...http://www.google.com/patents/US8108257?utm_source=gb-gplus-sharePatent US8108257 - Delayed advertisement insertion in videosAdvanced Patent SearchPublication numberUS8108257 B2Publication typeGrantApplication numberUS 11/877,008Publication dateJan 31, 2012Filing dateOct 23, 2007Priority dateSep 7, 2007Also published asCN101796536A, EP2186050A2, EP2186050A4, US20090070206Publication number11877008, 877008, US 8108257 B2, US 8108257B2, US-B2-8108257, US8108257 B2, US8108257B2InventorsSrinivasan H. SengameduOriginal AssigneeYahoo! Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (24), Non-Patent Citations (17), Referenced by (8), Classifications (17), Legal Events (1) External Links: USPTO, USPTO Assignment, EspacenetDelayed advertisement insertion in videos
This application is related to and claims the benefit of priority from Indian Patent Application No. 1899/DEL/2007 filed in India on Sep. 7, 2007, entitled �DELAYED ADVERTISEMENT INSERTION IN VIDEOS�; the entire content of which is incorporated herein by this reference thereto and for all purposes as if fully disclosed herein.
An embodiment of video bookmarking can be described by way of example as follows. A user clicks on a hotspot on a hypervideo. In response, a corresponding video advertisement containing a URL is played�not necessarily immediately, but at the next appropriate advertisement point. A hotspot is a region on a video display that is selectable in some manner, such as through mouse clicking. In this example, the user does not desire to link to the URL that is displayed in the video advertisement. It may be that the user does not desire to visit the web page associated with the URL at that time. Nevertheless, in this example, information in the video advertisement, as well as information relating to the URL and the corresponding web page, is important to the user. Hence, in this example and according to an embodiment, the act of clicking on the URL hotspot results in the saving of the information related to the video advertisement, the URL, and the associated web page.
Patent CitationsCited PatentFiling datePublication dateApplicantTitleUS6154771Jun 1, 1998Nov 28, 2000Mediastra, Inc.Real-time receipt, decompression and play of compressed streaming video/hypervideo; with thumbnail display of past scenes and with replay, hyperlinking and/or recording permissively intiated retrospectivelyUS6654933 *Sep 21, 1999Nov 25, 2003Kasenna, Inc.System and method for media stream indexingUS6986153 *Feb 7, 2000Jan 10, 2006Pinnacle Systems, Inc.Apparatus and method for insertion of material in broadcastingUS6996775Oct 29, 1999Feb 7, 2006Verizon Laboratories Inc.Hypervideo: information retrieval using time-related multimedia:US7272780 *Sep 2, 2005Sep 18, 2007Kasenna, Inc.System and method for media stream indexing and synchronizationUS7613691 *Jun 21, 2006Nov 3, 2009Microsoft CorporationDynamic insertion of supplemental video based on metadataUS7982797 *Jun 30, 2006Jul 19, 2011Hewlett-Packard Development Company, L.P.Detecting blocks of commercial content in video dataUS20020016965 *Apr 11, 2001Feb 7, 2002Mai-Ian TomsenMethod and system to save context for deferred transaction via interactive televisionUS20020083469Dec 22, 2000Jun 27, 2002Koninklijke Philips Electronics N.V.Embedding re-usable object-based product information in audiovisual programs for non-intrusive, viewer driven usageUS20030145320 *Mar 7, 2001Jul 31, 2003Peter VogelCommercial detectorUS20040064831 *Oct 1, 2003Apr 1, 2004Kasenna, Inc.System and method for media stream indexing and synchronizationUS20060277470May 15, 2006Dec 7, 2006Fuji Xerox Co., Ltd.Binding interactive multichannel digital document systemUS20070101374Oct 31, 2005May 3, 2007Etc. Tv Inc.System and method for providing enhanced video programming to a userUS20070118425 *Oct 25, 2006May 24, 2007Podbridge, Inc.User device agent for asynchronous advertising in time and space shifted media networkUS20070157231Feb 12, 2007Jul 5, 2007Prime Research Alliance E., Inc.Advertising Management System for Digital Video StreamsUS20070204310Jan 23, 2007Aug 30, 2007Microsoft CorporationAutomatically Inserting Advertisements into Source Video Content Playback StreamsUS20080040666 *Dec 1, 2006Feb 14, 2008Qualcomm IncorporatedTarget advertisement in a broadcast systemUS20080127244 *Jun 30, 2006May 29, 2008Tong ZhangDetecting blocks of commercial content in video dataUS20080155589 *Dec 22, 2006Jun 26, 2008Nortel Networks LimitedMethod and system to control advertisingUS20080307454 *Jun 6, 2008Dec 11, 2008Gulrukh AhangerSystems and methods for inserting ads during playback of video mediaUS20090007172 *Jun 6, 2008Jan 1, 2009Gulrukh AhangerSystems and methods for forecasting ad inventoryUS20090013347 *Jun 6, 2008Jan 8, 2009Gulrukh AhangerSystems and methods for reporting usage of dynamically inserted and delivered adsUS20100070993 *Nov 24, 2009Mar 18, 2010Nds LimitedAdvertisements in an end-user controlled playback environmentWO2001084440A1May 2, 2001Nov 8, 2001Psm Global IncSystem and method for controlling the frequency of displayed advertisements* Cited by examinerNon-Patent CitationsReference1Australian Application No. 2008296144, "Examiner's first report", dated Oct. 15, 2010, 2 pages.2Cai C et al: "TRECVID2005 Experiments in the Honk Kong Polytechnic University: Shot Boundary Detection Based on Multi-Step Comparison Scheme" [Online] Nov. 14, 2005, pp. 1-11 XP002595241 National Institute of A Standards and Technology.3Cai, C., et al., "TRECVID2005 Experiments in The Hong Kong Polytechnic University: Shot Boundary Detection Based on a Multi-Step Comparison Scheme", In TRECVID Workshop, NIST Special Publication, 2005, 11 pages.4Current Claims for AU application No. 2008296144, 3 pages.5Current Claims for Chinese application No. 200880105985.7, 3 pages.6Current Claims for EPO application No. 08829555.5, 4 pages.7Current Claims for PCT/US2008/075359, 3 pgs.8European Search Report EPO Application No. 08829555.5 dtd Oct. 8, 2010, 10 pages.9Helft, Miguel, "Google Aims to Make YouTube Profitable With Ads", New York Times, nytimes.com, 2007, 2 pages.10 *Helft, Miguel, Google Aims to Make YouTube Profitable With Ads, Aug. 22, 2007, The New York Times.11International Search Authority, "Notification of Transmittal of the International Search Report and the Written Opinion of the International Search Authority, or the Declaration," Mar. 24, 2009, 11 pgs.12Karp, Scott, "YouTube's New InVideo Ad Format Is Not Google AdWords", Publishing 2.0-The� Evolution of Media, Aug. 22, 2007, 3 pages.13Karp, Scott, "YouTube's New InVideo Ad Format Is Not Google AdWords", Publishing 2.0�The� Evolution of Media, Aug. 22, 2007, 3 pages.14Martin, Hugo E., "Hugo E. Martin on Media, Marketing and Internet", A Bilingual Blog, Subjective and incomplete, printed Sep. 4, 2007, 3 pages.15Slaney M et al: "multimedia Edges: finding Hierarchy in all dimensions" Proceedings/ ACM Multimedia 2001, [9th ACM International Conference on Multimedia], Sep. 30, 2001 pp. 29-40 XP002295016 Assoc for computing machinery, US DOI: 10.1145/50014 ISBN: 978-1-58113-394-3.16Slaney, M., et al., "Multimedia edges: finding hierarchy in all dimensions", In Proceedings of the Ninth ACM international conference on Multimedia, 2001, 12 pages.17State Intellectual Property of the People's Republic of China, "First Office Action" Chinese Application No. 200880105985.7, dated Mar. 15, 2011, 6 pages.* Cited by examinerReferenced byCiting PatentFiling datePublication dateApplicantTitleUS8468056 *Apr 21, 2010Jun 18, 2013Google Inc.Ad skip feature for characterizing advertisement effectivenessUS8533754Dec 30, 2011Sep 10, 2013Limelight Networks, Inc.Embedded video player with modular ad processingUS8712217Mar 1, 2013Apr 29, 2014Comcast Cable Communications, LlcMethods and systems for time-shifting contentUS8769053Aug 29, 2012Jul 1, 2014Cinsay, Inc.Containerized software for virally copying from one endpoint to anotherUS8782690Sep 30, 2013Jul 15, 2014Cinsay, Inc.Interactive product placement system and method thereforUS8813132Jun 22, 2012Aug 19, 2014Cinsay, Inc.Method and system for generation and playback of supplemented videosUS8893173Nov 26, 2013Nov 18, 2014Cinsay, Inc.Interactive product placement system and method thereforUS8904457Dec 28, 2012Dec 2, 2014Microsoft CorporationArchiving a live media presentation* Cited by examinerClassifications U.S. Classification705/14.73, 705/14.72International ClassificationG06Q40/00Cooperative ClassificationG06Q10/0637, G06F17/30882, G06F17/30855, G06Q30/0277, G06Q30/0276, G06F17/30014, G06Q30/02European ClassificationG06Q30/02, G06F17/30D4, G06F17/30W5H, G06F17/30V5H, G06Q30/0277, G06Q30/0276, G06Q10/0637Legal EventsDateCodeEventDescriptionOct 24, 2007ASAssignmentOwner name: YAHOO! INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:SENGAMEDU, SRINIVASAN H.;REEL/FRAME:020009/0103Effective date: 20071010RotateOriginal ImageGoogle Home - Sitemap - USPTO Bulk Downloads - Privacy Policy - Terms of Service - About Google Patents - Send FeedbackData provided by IFI CLAIMS Patent Services