Source: https://patents.google.com/patent/US20020082923
Timestamp: 2018-04-26 21:07:08
Document Index: 94831968

Matched Legal Cases: ['§ 119', 'Application No. 60', '§ 120', '§ 119', 'Application No. 60', 'Application No. 60']

US20020082923A1 - Network for distribution of re-targeted advertising - Google Patents
Network for distribution of re-targeted advertising Download PDF
US20020082923A1
US20020082923A1 US10082069 US8206902A US2002082923A1 US 20020082923 A1 US20020082923 A1 US 20020082923A1 US 10082069 US10082069 US 10082069 US 8206902 A US8206902 A US 8206902A US 2002082923 A1 US2002082923 A1 US 2002082923A1
US8566154B2 (en )
This is a continuation of U.S. patent application Ser. No. 09/362,008, filed Jul. 27, 1999, now pending, which claims the benefit under 35 U.S.C. § 119(e) of U.S. Provisional Application No. 60/095,146, filed Aug. 3, 1998. This application further claims the benefit under 35 U.S.C. § 120 of U.S. patent application Ser. No. 09/094,949, filed Jun. 15, 1998, now pending, which claims the benefit under 35 U.S.C. § 119(e) of U.S. Provisional Application No. 60/048,940, filed Jun. 16, 1997, and U.S. Provisional Application No. 60/049,877, filed Jun. 17, 1997.
1. mailing a special coupon for a given product to prior visitors who have looked at web pages for such given product, but have not purchased, sending a reminder message to past purchasers who have not purchased in the last 90 days, or
[0042]FIG. 1 is a block diagram of a system for automatic placement of re-targeted advertisements in accordance with the present invention.
[0043]FIG. 2 is a block diagram illustrating two alternate embodiments of a data collection system for reporting user activities at an advertiser's web site to an advertising server in accordance with the present invention.
[0044]FIG. 3 is a block diagram illustrating the selection of re-targeted advertisements from past user activity.
In operation, a user browser 10 (illustrated as user 123) visits a affiliate web site, such as AltaVista 50, Travelocity 54, Dilbert 56 or any of 60+other affiliated web sites on the network. The ad banner space 52 contains a redirect to the advertising server (14 in FIG. 1) where an ad banner corresponding to a selected advertiser will be selected for delivery to the AltaVista web page.
(a) receiving feedback on prior activities of a user at an advertiser Web site;
(b) receiving a request to display advertising content to the user; and
(c) selecting, in response to the request, advertising content for display based upon the received feedback on prior activities of the user at the advertiser Web site.
3. The method according to claim 1, wherein the received feedback on prior activities of the user is an email message received from the advertiser Web site, the email message providing a list of prior activities of the user at the advertiser Web site.
4. The method according to claim 1, wherein the received feedback on prior activities of the user is a file transfer protocol (FTP) message received from the advertiser Web site, the FTP message providing a list of prior activities of the user at the advertiser Web site.
5. The method according to claim 1, wherein the received feedback on prior activities of the user is a tag contained in a redirect message from the advertiser Web site, the tag identifying a specific advertiser Web page and indicating a prior activity of the user at the advertiser Web site.
6. The method according to claim 1, wherein the received feedback on prior activities of the user is provided by a proxy server interposed between the user and the advertiser Web site, the proxy server providing a list of prior activities of the user at the advertiser Web site.
7. The method according to claim 1, wherein at least one of the prior activities is which Web page was visited on the advertiser Web site.
8. The method according to claim 1, wherein at least one of the prior activities is whether the user made a purchase on the advertiser Web site.
9. The method according to claim 1, wherein at least one of the prior activities is whether the user has become registered on the advertiser Web site.
10. The method according to claim 1, wherein the prior activities are listed in a stored table.
11. The method according to claim 10, wherein a list of re-targeted advertisements are created from the stored table.
12. The method according to claim 11, wherein a re-targeted advertisement is created for the user if the user made more than one recent visit to the advertiser Web site to review a product, but did not purchase the product.
13. The method according to claim 12, wherein the re-targeted advertisement created for the user is a coupon to purchase the product at the advertiser Web site.
14. The method according to claim 11, wherein a re-targeted advertisement is created for the user if the user made a purchase prior to a predetermined time in the past at the advertiser Web site, but did not make a purchase subsequent to the predetermined time in the past at the advertiser Web site.
15. The method according to claim 14, wherein the re-targeted advertisement is a reminder message specifying the advertiser Web site.
16. The method according to claim 11, wherein a re-targeted advertisement is created for the user if the user made a predetermined amount of purchases within a predetermined time period in the past at the advertiser Web site.
17. The method according to claim 16, wherein the re-targeted advertisement is a message indicating appreciation to the best customers of the advertiser Web site.
19. A computer system for online re-targeted advertisement selection, comprising:
a storage device configured to store advertising content associated with an advertiser Web site;
a communications device configured to communicate with the advertiser Web site and a user; and
an advertisement server configured to receive from the advertiser Web site via the communications device feedback on prior activities of the user at the advertiser Web site, the advertisement server further configured to receive from the user via the communications device a request to display advertising content, the advertisement server further configured to select, in response to the user request, advertising content for delivery from the storage device to the user based upon the received feedback on prior activities of the user at the advertiser Web site.
20. The system according to claim 19, wherein the request to display advertising content is received from the user via a redirect message from an affiliate Web site.
21. The system according to claim 19, wherein the received feedback on prior activities of the user is an email message received from the advertiser Web site, the email message providing a list of prior activities of the user at the advertiser Web site.
22. The system according to claim 19, wherein the received feedback on prior activities of the user is a file transfer protocol (FTP) message received from the advertiser Web site, the FTP message providing a list of prior activities of the user at the advertiser Web site.
23. The system according to claim 19, wherein the received feedback on prior activities of the user is a tag contained in a redirect message from the advertiser Web site, the tag identifying a specific advertiser Web page and indicating a prior activity of the user at the advertiser Web site.
24. The system according to claim 19, wherein the received feedback on prior activities of the user is provided by a proxy server interposed between the user and the advertiser Web site, the proxy server providing a list of prior activities of the user at the advertiser Web site.
25. The system according to claim 19, wherein at least one of the prior activities is which Web page was visited on the advertiser Web site.
26. The system according to claim 19, wherein at least one of the prior activities is whether the user made a purchase on the advertiser Web site.
27. The system according to claim 19, wherein at least one of the prior activities is whether the user has become registered on the advertiser Web site.
28. The system according to claim 19, wherein the prior activities are listed in a stored table.
29. The system according to claim 28, wherein a list of re-targeted advertisements are created from the stored table.
30. The system according to claim 29, wherein a re-targeted advertisement is created for the user if the user made more than one recent visit to the advertiser Web site to review a product, but did not purchase the product.
31. The system according to claim 30, wherein the re-targeted advertisement created for the user is a coupon to purchase the product at the advertiser Web site.
32. The system according to claim 29, wherein a re-targeted advertisement is created for the user if the user made a purchase prior to a predetermined time in the past at the advertiser Web site, but did not make a purchase subsequent to the predetermined time in the past at the advertiser Web site.
33. The system according to claim 32, wherein the re-targeted advertisement is a reminder message specifying the advertiser Web site.
34. The system according to claim 29, wherein a re-targeted advertisement is created for the user if the user made a predetermined amount of purchases within a predetermined time period in the past at the advertiser Web site.
35. The system according to claim 34, wherein the re-targeted advertisement is a message indicating appreciation to the best customers of the advertiser Web site.
36. The system according to claim 19, wherein the advertising content is an ad banner.
37. A machine-readable medium storing instructions adapted to be executed by a processor to:
(a) receive feedback on prior activities of a user at an advertiser Web site;
(b) receive a request to display advertising content to the user; and
(c) select, in response to the request, advertising content for display based upon the received feedback on prior activities of the user at the advertiser Web site.
38. The medium according to claim 37, wherein the request to display advertising content is received from the user via a redirect message from an affiliate Web site.
39. The medium according to claim 37, wherein the received feedback on prior activities of the user is an email message received from the advertiser Web site, the email message providing a list of prior activities of the user at the advertiser Web site.
40. The medium according to claim 37, wherein the received feedback on prior activities of the user is a file transfer protocol (FTP) message received from the advertiser Web site, the FTP message providing a list of prior activities of the user at the advertiser Web site.
41. The medium according to claim 37, wherein the received feedback on prior activities of the user is a tag contained in a redirect message from the advertiser Web site, the tag identifying a specific advertiser Web page and indicating a prior activity of the user at the advertiser Web site.
42. The medium according to claim 37, wherein the received feedback on prior activities of the user is provided by a proxy server interposed between the user and the advertiser Web site, the proxy server providing a list of prior activities of the user at the advertiser Web site.
43. The medium according to claim 37, wherein at least one of the prior activities is which Web page was visited on the advertiser Web site.
44. The medium according to claim 37, wherein at least one of the prior activities is whether the user made a purchase on the advertiser Web site.
45. The medium according to claim 37, wherein at least one of the prior activities is whether the user has become registered on the advertiser Web site.
46. The medium according to claim 37, wherein the prior activities are listed in a stored table.
47. The medium according to claim 46, wherein a list of re-targeted advertisements are created from the stored table.
48. The medium according to claim 47, wherein a re-targeted advertisement is created for the user if the user made more than one recent visit to the advertiser Web site to review a product, but did not purchase the product.
49. The medium according to claim 48, wherein the re-targeted advertisement created for the user is a coupon to purchase the product at the advertiser Web site.
50. The medium according to claim 47, wherein a re-targeted advertisement is created for the user if the user made a purchase prior to a predetermined time in the past at the advertiser Web site, but did not make a purchase subsequent to the predetermined time in the past at the advertiser Web site.
51. The medium according to claim 50, wherein the re-targeted advertisement is a reminder message specifying the advertiser Web site.
52. The medium according to claim 47, wherein a re-targeted advertisement is created for the user if the user made a predetermined amount of purchases within a predetermined time period in the past at the advertiser Web site.
53. The medium according to claim 52, wherein the re-targeted advertisement is a message indicating appreciation to the best customers of the advertiser Web site.
54. The medium according to claim 37, wherein the advertising content is an ad banner.
55. A system for online advertisement selection, comprising:
(a) means for receiving feedback on prior activities of a user at an advertiser Web site;
(b) means for receiving a request to display advertising content to the user; and
(c) means for selecting, in response to the request and the received feedback on prior activities of the user at the advertiser Web site, advertising content for display based upon an activity list.
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