Source: https://eliaslange.com/privacy-policy/
Timestamp: 2020-08-10 20:59:48
Document Index: 700246263

Matched Legal Cases: ['Art. 21', 'Art. 21', 'Art. 17', 'Art. 21', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 28', '§ 257', '§ 147']

We are very pleased about your interest in our company. The management of Elias Lange attaches great importance to data protection. It is possible to use the Elias Lange website without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in compliance with the country-specific data protection provisions applicable to Elias Lange. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. In addition, this data protection declaration informs affected persons about their rights.
As the person responsible for processing, Elias Lange has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.
Elias Lange’s data protection statement is based on the terminology used by the European legislator when the Basic Data Protection Regulation (DS-GVO) was adopted. Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
Processing is any operation or set of operations, whether or not automated, which is performed upon personal data, such as collection, recording, organisation, organisation, filing, storage, adaptation or modification, reading, retrieval, use, disclosure by transmission, dissemination or other form of making available, alignment or linking, restriction, deletion or destruction
The recipient is any natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the context of a specific investigation mandate under Union or national law shall not be considered as recipients
Name and address of the controlle
The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions with data protection character is: Elias Lange, Barnerstr. 29, 22765 Hamburg, Germany, Tel.: +4915253492341, E-Mail: mail@elias-lange.de, Website: www.elias-lange.de
The internet pages of Elias Lange use cookies. Cookies are text files that are stored on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identification of the cookie. It consists of a string of characters that can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique cookie ID.
By using cookies, Elias Lange can provide the users of this website with more user-friendly services that would not be possible without the setting of cookies.
Elias Lange’s website collects a number of general data and information every time a data subject or automated system accesses the website. These general data and information are stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to avert danger in the event of attacks on our information technology systems.
When using this general data and information, Elias Lange does not draw any conclusions about the person concerned. Rather, this information is required in order (1) to deliver the contents of our website correctly, (2) to optimise the contents of our website and the advertising for it, (3) to ensure the permanent operability of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. These anonymously collected data and information are therefore statistically evaluated by Elias Lange on the one hand and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.
On Elias Lange’s website, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose indicates which personal data is transmitted to the data controller when ordering the newsletter.
Elias Lange informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address first registered by a data subject for newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the data subject, has authorized the receipt of the newsletter.
The personal data collected during registration for the newsletter is used exclusively for sending our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case if there are changes to the newsletter offer or if technical conditions change. The personal data collected within the scope of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter service, can be revoked at any time. For the purpose of revoking this consent, a corresponding link can be found in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller responsible for the to notify the controller in another way. The newsletter is offered / handled by the service provider Revue Holding B.V., which may collect and store further data. You can find information on this at https://www.getrevue.co/dpa.
The newsletters of Elias Lange contain so-called counting pixels. A pixel-code is a thumbnail image embedded in e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded counting pixel, Elias Lange can identify whether and when an e-mail was opened by a person concerned and which links contained in the e-mail were called up by the person concerned. Such personal data collected via the embedded tracking pixels in the newsletters are stored and analysed by the data controller in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, these personal data will be deleted by the data controller. Elias Lange automatically interprets a cancellation of receipt of the newsletter as a revocation.
Due to legal requirements, the website of Elias Lange contains information that enables rapid electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted by a data subject to the controller on a voluntary basis are stored for the purposes of processing or for contacting the data subject. Such personal data shall not be disclosed to third parties.
The comments made in Elias Lange’s blog can be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog post.
Every data subject has the right, granted by the European Directive and Regulation, to obtain from the controller confirmation as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact our Data Protection Officer or any other employee of the controller
◦ the processing purposes
◦ the categories of personal data processed
◦ the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular to recipients in third countries or international organisations
◦ if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
◦ the existence of a right of rectification or erasure of personal data concerning him or her or of a right of opposition to or limitation of the processing of such data by the controller
◦ the existence of a right of appeal to a supervisory authority
◦ if the personal data is not collected from the data subject: All available information on the origin of the data
◦ the existence of automated decision making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject
◦ The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
◦ The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA, and there is no other legal basis for the processing.
◦ The data subject lodges an objection to the processing in accordance with Art. 21 (1) DS-GVO and there are no overriding legitimate reasons for the processing, or the data subject lodges an objection to the processing in accordance with Art. 21 (2) DS-GVO.
◦ The personal data were processed unlawfully.
◦ The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
◦ The personal data has been collected in relation to information society services offered in accordance with Article 8, paragraph 1 of the DS-GVO.
If any of the above reasons apply and a data subject wishes to request the deletion of personal data stored by Elias Lange, he/she may contact our data protection officer or another employee of the data controller at any time. The Data Protection Officer of Elias Lange or another employee will arrange for the deletion request to be complied with immediately.
If Elias Lange’s personal data has been made public and our company, as the data controller, is obliged to delete the personal data in accordance with Art. 17 para. 1 of the DS-GVO, Elias Lange will take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary. The data protection officer of Elias Lange or another employee will take the necessary steps in individual cases.
◦ the accuracy of the personal data is contested by the data subject, for a period of time sufficient to enable the controller to verify the accuracy of the personal data
◦ The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests the restriction of the use of the personal data.
◦ The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them in order to assert, exercise or defend legal claims.
◦ The data subject has lodged an objection to the processing pursuant to Art. 21 (1) DS-GVO and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.
If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored at Elias Lange, he or she may contact our Data Protection Officer or another employee of the data controller at any time. The Data Protection Officer of Elias Lange or another employee will arrange for the restriction of the processing.
In order to assert the right to data transfer, the person concerned may at any time contact the data protection officer appointed by Elias Lange or any other employee.
Every person concerned by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to his particular situation, to the processing of personal data concerning him. of personal data on the basis of Article 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions.
In the event of an objection, Elias Lange will no longer process the personal data unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims.
Where Elias Lange processes personal data for the purpose of direct marketing, the data subject shall have the right to object, at any time, to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is related to such direct mail. If the data subject objects to Elias Lange processing for the purposes of direct marketing, Elias Lange will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data relating to him or her carried out by Elias Lange for the purposes of scientific or historical research or for statistical purposes in accordance with Article 89 (1) of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.
In order to exercise the right of objection, the data subject may directly contact the data protection officer of Elias Lange or any other employee. The data subject is also free to exercise his or her right of objection in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.
Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller or (2) is taken with the express consent of the data subject, Elias Lange shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of the controller, to put forward his point of view and to challenge the decision.
Where the data subject wishes to exercise rights relating to automated decisions If she wishes to do so, she may contact our data protection officer or another employee of the data controller at any time.
Data protection regulations for the use and application of affilinet
The data controller has integrated components of the affilinet company on this website. Affilinet is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
Affilinet sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the identification number of the Affiliate, i.e. the partner referring the potential customer, as well as the serial number of the visitor of a website and the advertising medium clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the Affiliate, which are processed via the Affiliate network, i.e. Affilinet.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the used internet browser would also prevent Affilinet from setting a cookie on the information technology system of the person concerned. In addition, Affilinet can delete cookies already set by Affilinet at any time via an internet browser or other software programs.
A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and to be active in virtual space to interact. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and network via friend requests, among other things.
Facebook receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook, such as the Facebook blocker from the provider Webgraph, which can be obtained at http://webgraph.com/resources/facebookblocker/. Such applications can be used by the data subject to suppress data transfer to Facebook.
Within our online offer, due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is inserted. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook Pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (so-called “conversion”). The processing of data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads is provided in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and its functionality can be found in the Facebook help area: https://www.facebook.com/business/help/651294705016616. You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices. You can also opt-out of the use of cookies for audience measurement and advertising purposes by visiting the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Privacy policy on the use and application of Amazon affiliate program features
The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg. Amazon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time a user calls up one of the individual pages of this website, which is operated by the data controller and on which an Amazon component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amazon component to transmit data to Amazon for the purposes of online advertising and the settlement of commissions. Within the scope of this technical procedure, Amazon obtains knowledge of personal data that is used by Amazon to trace the origin of orders received by Amazon and to subsequently carry out commission settlement for to make this possible. Among other things, Amazon can trace that the person concerned has clicked on a partner link on our website.
Data protection provisions on the use and application of functions of the WORT Collecting Society (VG WORT)
The data controller has integrated counting pixels on this website. A pixel-code is a thumbnail image embedded in Internet pages to enable log file recording and log file analysis for statistical purposes. The integrated counting pixels are used by the Scalable Central Measuring Method (SZM) of the Verwertungsgesellschaft WORT (VG-Wort).
The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany. The Scalable Central Measurement Procedure is used to determine statistical key figures with which the copy probability of texts is calculated. The embedded counting pixel enables the WORD collecting society to recognize whether, when and by how many users (including the person concerned) our website was opened and what content was retrieved. The data obtained by means of the Scalable Central Metering System is collected anonymously. In order to record the number of accesses, either a so-called session cookie is set, i.e. a signature is created, which is composed of various automatically transmitted information, or alternative methods are used for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymised form. The data subject is not identified at any time. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs. Furthermore, the data subject has the opportunity to object to the collection of data generated by INFOnline and relating to the use of this website, as well as to the processing of such data by INFOnline, and to prevent such processing. To do so, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie.
With the setting of the opt-out cookie, however, it is possible that the Internet pages of the the data controller is no longer fully available to the data subject.
INFOnline’s applicable data protection provisions can be found at https://www.infonline.de/datenschutz/.
Data protection provisions on the use and application of Google AdSense
The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third party sites according to the content of the respective third party site. Google AdSense allows an interest-related targeting of the internet user, which is implemented by generating individual user profiles. The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The person concerned can prevent cookies from being set by our website, as described above, at any time by means of a corresponding setting in the Internet browser used, thereby permanently opposing the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs. Google AdSense also uses so-called tracking pixels. A tracking pixel is a thumbnail graphic that is embedded in Internet pages to enable log file recording and log file analysis, which enables statistical evaluation. Alphabet Inc. can use the embedded pixel-code to identify whether and when an Internet page was opened by an affected person and which links were clicked on by the affected person. Counting pixels are used, among other things, to evaluate the flow of visitors to a website. Through Google AdSense, personal data and information, which includes the IP address and is necessary for the collection and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties. Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.
The person responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a person concerned came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the cost-benefit of internet advertising. The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s Internet connection is shortened and made anonymous by Google if our Internet pages are accessed from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website. Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within the scope of this technical procedure, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.
By means of the cookie, personal information such as the access time, the place from which an access originated and the frequency of visits to our website by the person concerned is stored. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of requesting the recording of the data collected by Google Analytics, to object to and prevent the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the Browser Add-On in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/
Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognise the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the Internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-relevant advertising. By means of the cookie, personal information, such as the websites visited by the person concerned, is stored. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do so, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertisements on our website. If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables us and Google to track whether a person who has reached our website via an AdWords ad generated sales, i.e. whether he or she made a purchase or aborted. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the person concerned.
On the website a web service is loaded by Cookie Info Script to display a cookie information note (banner). We use this to inform visitors about cookies in order to guarantee the full functionality of our website and to be in compliance with the DSGVO. In this context, your browser may transmit personal data to Cookie Info Script (https://cookieinfoscript.com/legal.html) or to Cloudflare (CloudFlare Inc., 101 Townsend St, 94107 San Francisco) and Amazon AWS (Amazon Europe Core S.à r.l. , 5 Rue Plaetis in 2338 Luxembourg, LU). The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The legitimate interest lies in the faultless functioning of the website. CloudFlare has certified itself within the framework of the EU-US Privacy Shield Agreement (see https://www.privacyshield.gov/list). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. Further information on the handling of the transferred data can be found in the CloudFlare privacy policy: https://www.cloudflare.com/security-policy/. Amazon AWS also deletes the data as soon as the purpose of its collection has been fulfilled. Further information on the handling of the transferred data can be found in the Amazon privacy policy: https://aws.amazon.com/de/privacy/.
We use within our website the Gravatar service of Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Gravatar is a service where users can register and post profile pictures and their email address. If users leave contributions or comments on other websites using their e-mail address, their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the user is transmitted in encrypted form to Gravatar for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the e-mail address and it will not be used for other purposes, but will be deleted afterwards. The use of Gravatar is based on our legitimate interests in the sense of Art. 6 para. 1 lit. f) DSGVO, because with the help of Gravatar we offer the possibility to personalise the contributions and comments of the authors with a profile picture. By displaying the images, Gravatar can find out the IP address of the user, as this is necessary for communication between a browser and an online service. For more information about Gravatar’s collection and use of data, please see Automattic’s privacy policy: https://automattic.com/privacy/. If users do not want a user picture linked to their email address to appear in their comments, they should use an email address that is not registered with Gravatar. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all, if users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.
Privacy policy on the use and application of Instagram
Each time the data subject accesses any of the individual pages of this website operated by the data controller and on which an Instagram component (Insta Button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the relevant Instagram component to download a representation of the relevant Instagram component. As part of this technical process, Instagram is informed which specific page of our website is visited by the data subject. If the person concerned is logged on to Instagram at the same time, Instagram recognizes which specific page the person concerned is visiting each time the person concerned calls up our Internet site and for the entire duration of the respective visit to our Internet site. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram. Instagram will always receive information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time when he or she accesses our website. instead of whether or not the data subject clicks on the Instagram component. If the data subject does not wish to receive such information from Instagram, the data subject may prevent the transmission by logging out of his/her Instagram account before accessing our website.
Privacy policy on the use and application of Pinterest
Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More Information on Pinterest is available at https://pinterest.com/. This technical process allows Pinterest to know which specific page of our website is visited by the person concerned.
If the data subject is logged on to Pinterest at the same time, Pinterest will know which specific page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their visit to our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the person concerned. If the data subject clicks on a Pinterest button integrated on our website, Pinterest will assign this information to the personal Pinterest user account of the data subject and store this personal data.
The Pinterest component informs Pinterest that the data subject has visited our website if the data subject is logged on to Pinterest at the same time as he or she accesses our website, regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish this information to be sent to Pinterest, he/she can prevent this information from being sent by logging out of his/her Pinterest account before accessing our website.
Privacy policy for the use and application of SlideShare
The data controller has integrated SlideShare components on this website. LinkedIn SlideShare, as a file hosting service, enables the exchange and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats. The documents can either be made publicly available or marked with a private tag.
The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
LinkedIn SlideShare provides so-called embed codes for the media content (presentations, PDF files, videos, photos, etc.) stored there. Embed codes are program codes that are embedded in internet pages with the aim of displaying external content on the own website. Embed codes make it possible to reproduce content on one’s own website without storing it on one’s own server and thereby possibly violating the reproduction rights of the respective author of the content. A further advantage of using an embed code is that the respective operator of an Internet page does not use its own storage space and its own server is thereby relieved. An embed code can be integrated at any point of another website, so that external content can also be inserted within the own text. The purpose of using LinkedIn SlideShare is to relieve our server as well as to avoid copyright infringements when using external content at the same time.
Each time you visit our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download embedded data from SlideShare. This technical process allows LinkedIn to know which specific page of our website is visited by the person concerned. If the person concerned is logged in at the same time, SlideShare recognizes with each visit of the person concerned to our website and during the whole duration of the respective stay on our website, which specific subpage the person concerned is visiting. This information is collected by SlideShare and assigned to the respective SlideShare account of the person concerned by LinkedIn. LinkedIn receives information about the fact that the person concerned has visited our website via the SlideShare component whenever the person concerned is logged in to SlideShare at the same time when he/she visits our website; this happens regardless of whether the person concerned clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, he/she can prevent the transmission by logging out of his/her SlideShare account before accessing our website.
LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy.
The data controller has integrated Twitter components on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.
Each time a user accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter is informed which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers. If the person concerned is logged on to Twitter at the same time, Twitter recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted in this way is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter. Twitter always receives information via the Twitter component that the the data subject has visited our website if the data subject is logged in to Twitter at the same time as he or she visits our website; this occurs regardless of whether the data subject clicks on the Twitter component or not If the data subject does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.
The data controller has integrated components of Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves on Xing. For example, companies can create company profiles or post job offers on Xing. Xing is operated by XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time the data controller calls up one of the individual pages of this website, which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing is informed which specific subpage of our website is visited by the data subject. If the person concerned is logged on to Xing at the same time, Xing recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their visit to our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.
The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and download them free of charge. Commenting on this allows. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the data subject. If the person concerned is logged on to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time as he or she visits our website, regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish this information to be transferred to YouTube and Google, he or she can prevent the transfer by logging out of his or her YouTube account before accessing our website. The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.
Privacy policy on the deployment and use of DoubleClick
The operating company of DoubleClick by Google is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. DoubleClick by Google transfers data to the DoubleClick server with every impression, click or other activity. Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display advertisements relevant to the user and to report on or improve advertising campaigns. The cookie is also used to avoid multiple displays of the same advertisement.
DoubleClick uses a cookie ID, which is required to complete the technical process. For example, the cookie ID is needed to display an advertisement in a browser. DoubleClick can also use the cookie ID to track which ads have already been displayed in a browser to avoid duplicate ads. DoubleClick is able to capture conversions through the cookie ID. For example, conversions are captured when a user has previously seen a DoubleClick ad and subsequently makes a purchase on the advertiser’s website using the same Internet browser.
A DoubleClick cookie does not contain any personal information. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact. Each time a user accesses one of the individual pages of this website operated by the data controller and on which a DoubleClick component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the relevant DoubleClick component to transmit data to Google for the purposes of online advertising and the billing of commissions. In the course of this technical process, Google obtains knowledge of data which also serves Google to create commission statements. Among other things, Google can trace that the person concerned has clicked on certain links on our website.
Further information and DoubleClick by Google’s applicable privacy policy can be found at https://www.google.com/intl/de/policies/.
Privacy policy on the use of Zanox
The data controller has integrated Zanox components into this website. Zanox is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually paid for by click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
Zanox sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Zanox tracking cookie does not store any personal data. It only stores the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the serial number of the visitor to a website and the advertising medium clicked on. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Zanox.
The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Zanox from setting a cookie on the data subject’s information technology system. In addition, Zanox may also already set cookies can be deleted at any time via an Internet browser or other software programs.
Zanox’s current privacy policy can be found at http://www.zanox.com/de/ueber-zanox/datenschutz/.
Privacy policy for the use and application of Belboon
The data controller has integrated components of Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, usually paid for by click or sale commissions, on websites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
Belboon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The tracking cookie from Belboon does not store any personal data. Only the identification number of the Affiliate, i.e. the partner who referred the potential customer, as well as the order number of the visitor to an Internet page and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the Affiliate, which are processed via the Affiliate Network, i.e. Belboon. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs.
Belboon’s current data protection regulations can be viewed at https://www.belboon.com/de/ueber-uns/datenschutz/.
Data protection regulations for the use of Tradedoubler
The data controller has integrated Tradedoubler components into this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the Internet sites of third parties, i.e. distribution partners also known as affiliates or publishers. The Merchant provides an advertising medium via the Affiliate Network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an Affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.
The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Strasse 26, 80331 Munich, Germany. Tradedoubler places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the Affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the Affiliate, which are processed via the Affiliate network, i.e. Tradedoubler. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the person concerned. In addition, Tradedoubler can delete cookies already set by Tradedoubler at any time via an Internet browser or other software programs.
Tradedoubler’s current data protection regulations can be consulted at http://www.tradedoubler.com/de/datenschutzrichtlinie/
Use of Yandex.Metrica
This website uses Yandex.Metrica Web Analytics, which is provided by Yandex Oy Limited Company – Moreenikatu 6, 04600 Mantsala, Finland (hereinafter referred to as “Yandex”). Yandex.Metrica uses “cookies”, small text files placed on user computers to analyze user activity. Information collected by cookies does not reveal your identity, but it may help us to improve the performance of our website. Information about your use of this website through cookies is transferred to Yandex and stored on the Yandex server in the EU and Russian Federation. Yandex will process this information in order to assess how you use the website, create reports for us on our website and provide other services. Yandex processes this information according to the Terms of Use of Yandex.Metrica Service. You can set the use of cookies by making relevant adjustments in the browser settings. You can also use the tool https://yandex.com/support/metrika/general/opt-out.html. However, it may affect some functions of the website. By using this website you agree that Yandex may process your data in the manner and for the purposes described above.
We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. Here we process Inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), usage and meta data (e.g., within the scope of evaluation and performance measurement of marketing measures). As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees, as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis of the processing is derived from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimisation, security measures). We process data which are necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties is only made if it is necessary within the scope of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements of order processing in accordance with Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order. We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion is carried out after the expiry of these obligations (6 years, in accordance with § 257 para. 1 HGB, 10 years, in accordance with § 147 para. 1 AO). In the case of data that has been disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.