Source: http://www.google.com/patents/US7996253?dq=7,321,221
Timestamp: 2017-03-26 02:04:00
Document Index: 262133430

Matched Legal Cases: ['Application No. 2003299439', 'Application No. 2003299439', 'Application No. 2003302353', 'Application No. 2003302353', 'Application No. 2003302353', 'Application No. 2003302762', 'Application No. 2003302762', 'Application No. 2003302762', 'Application No. 2', 'Application No. 02784170', 'Application No. 03799734', 'Application No. 03811852', 'Application No. 03812082', 'Application No. 03812082', 'Application No. 03812082', 'Application No. 03812082', 'Application No. 2590', 'Application No. 2590', 'Application No. 2612', 'Application No. 2612', 'Application No. 2612', 'Application No. 2613']

Patent US7996253 - Adaptive marketing using insight driven customer interaction - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inPatentsA system and method for adaptive marketing using insight driven customer interaction. The invention uses a closed-loop process for developing insight that may be used to refine further customer interactions. Results of a first customer interaction such as a marketing campaign are stored in a database....http://www.google.com/patents/US7996253?utm_source=gb-gplus-sharePatent US7996253 - Adaptive marketing using insight driven customer interactionAdvanced Patent SearchTry the new Google Patents, with machine-classified Google Scholar results, and Japanese and South Korean patents.Publication numberUS7996253 B2Publication typeGrantApplication numberUS 12/718,096Publication dateAug 9, 2011Filing dateMar 5, 2010Priority dateNov 22, 2002Fee statusPaidAlso published asCA2506899A1, EP1563439A2, US7707059, US20040103017, US20100211456, WO2004055616A2, WO2004055616A8Publication number12718096, 718096, US 7996253 B2, US 7996253B2, US-B2-7996253, US7996253 B2, US7996253B2InventorsKenneth L. Reed, Theodore Ansusinha, Hari S. HariharanOriginal AssigneeAccenture Global Services LimitedExport CitationBiBTeX, EndNote, RefManPatent Citations (72), Non-Patent Citations (87), Referenced by (6), Classifications (24), Legal Events (2) External Links: USPTO, USPTO Assignment, EspacenetAdaptive marketing using insight driven customer interaction
Patent CitationsCited PatentFiling datePublication dateApplicantTitleUS5548506Mar 17, 1994Aug 20, 1996Srinivasan; Seshan R.Automated, electronic network based, project management server system, for managing multiple work-groupsUS5659724Nov 6, 1992Aug 19, 1997NcrInteractive data analysis apparatus employing a knowledge baseUS5712987Jun 3, 1994Jan 27, 1998Ncr CorporationInterface and associated bank customer databaseUS5765142Jun 7, 1995Jun 9, 1998CreatacardMethod and apparatus for the development and implementation of an interactive customer service system that is dynamically responsive to change in marketing decisions and environmentsUS5806062Oct 17, 1995Sep 8, 1998Lucent Technologies Inc.Data analysis system using virtual databasesUS5812134Mar 28, 1996Sep 22, 1998Critical Thought, Inc.User interface navigational system & method for interactive representation of information contained within a databaseUS5930764Aug 23, 1996Jul 27, 1999Citibank, N.A.Sales and marketing support system using a customer information databaseUS5963910Sep 20, 1996Oct 5, 1999Ulwick; Anthony W.Computer based process for strategy evaluation and optimization based on customer desired outcomes and predictive metricsUS5987466Nov 25, 1997Nov 16, 1999International Business Machines CorporationPresenting web pages with discrete, browser-controlled complexity levelsUS6026397May 22, 1996Feb 15, 2000Electronic Data Systems CorporationData analysis system and methodUS6032125Oct 22, 1997Feb 29, 2000Fujitsu LimitedDemand forecasting method, demand forecasting system, and recording mediumUS6064977Jun 19, 1998May 16, 2000International Business Machine CorporationWeb server with integrated scheduling and calendaringUS6073109Dec 12, 1996Jun 6, 2000Action Technologies, Inc.Computerized method and system for managing business processes using linked workflowsUS6073112Jul 12, 1999Jun 6, 2000Geerlings; HuibComputer system for merchant communication to customersUS6088679Dec 1, 1997Jul 11, 2000The United States Of America As Represented By The Secretary Of CommerceWorkflow management employing role-based access controlUS6157915Aug 7, 1998Dec 5, 2000International Business Machines CorporationMethod and apparatus for collaboratively managing supply chainsUS6219680Jun 19, 1998Apr 17, 2001International Business Machines CorporationSystem and method for building a web site for use in E-commerce with user specific pricingUS6223177Nov 19, 1998Apr 24, 2001Involv International CorporationNetwork based groupware systemUS6226745Mar 16, 1998May 1, 2001Gio WiederholdInformation sharing system and method with requester dependent sharing and security rulesUS6240441Mar 31, 1997May 29, 2001Sun Microsystems, Inc.Secure event-driven EDI transaction processing using the internetUS6240444Sep 27, 1996May 29, 2001International Business Machines CorporationInternet web page sharingUS6253234Oct 17, 1997Jun 26, 2001International Business Machines CorporationShared web page caching at browsers for an intranetUS6334110Mar 10, 1999Dec 25, 2001Ncr CorporationSystem and method for analyzing customer transactions and interactionsUS6381640Feb 19, 1999Apr 30, 2002Genesys Telecommunications Laboratories, Inc.Method and apparatus for automated personalization and presentation of workload assignments to agents within a multimedia communication centerUS6430539May 6, 1999Aug 6, 2002Hnc SoftwarePredictive modeling of consumer financial behaviorUS6519571 *May 27, 1999Feb 11, 2003Accenture LlpDynamic customer profile managementUS6539404Oct 13, 1999Mar 25, 2003Solectron CorporationProject and role based workflow systems and methodsUS6622125Nov 7, 2000Sep 16, 2003International Business Machines CorporationAutomatic sales promotion selection system and methodUS6636862Jul 5, 2001Oct 21, 2003Camo, Inc.Method and system for the dynamic analysis of dataUS6643652Jan 12, 2001Nov 4, 2003Saba Software, Inc.Method and apparatus for managing data exchange among systems in a networkUS6647269Jul 5, 2001Nov 11, 2003TelcontarMethod and system for analyzing advertisements delivered to a mobile unitUS6732096Jul 30, 2001May 4, 2004Ncr CorporationOptimizing an aggregate join queryUS6742003Apr 30, 2001May 25, 2004Microsoft CorporationApparatus and accompanying methods for visualizing clusters of data and hierarchical cluster classificationsUS6748420Oct 11, 2000Jun 8, 2004Cisco Technology, Inc.Methods and apparatus for providing shared access to an applicationUS6836773Sep 27, 2001Dec 28, 2004Oracle International CorporationEnterprise web mining system and methodUS6839682Oct 3, 2000Jan 4, 2005Fair Isaac CorporationPredictive modeling of consumer financial behavior using supervised segmentation and nearest-neighbor matchingUS6862574Jul 27, 2000Mar 1, 2005Ncr CorporationMethod for customer segmentation with applications to electronic commerceUS6873979 *Feb 28, 2001Mar 29, 2005Marketswitch CorporationMethod of building predictive models on transactional dataUS6904449Jan 14, 2000Jun 7, 2005Accenture LlpSystem and method for an application provider frameworkUS6970882Apr 4, 2002Nov 29, 2005International Business Machines CorporationUnified relational database model for data mining selected model scoring results, model training results where selection is based on metadata included in mining model control tableUS6990513Jun 22, 2001Jan 24, 2006Microsoft CorporationDistributed computing services platformUS7003476 *Dec 29, 1999Feb 21, 2006General Electric Capital CorporationMethods and systems for defining targeted marketing campaigns using embedded models and historical dataUS7010495 *Dec 29, 1999Mar 7, 2006General Electric Capital CorporationMethods and systems for analyzing historical trends in marketing campaignsUS7016936May 15, 2001Mar 21, 2006Hewlett-Packard Development Company, L.P.Real time electronic service interaction management system and methodUS7047251Nov 22, 2002May 16, 2006Accenture Global Services, GmbhStandardized customer application and record for inputting customer data into analytic modelsUS7069197Oct 25, 2001Jun 27, 2006Ncr Corp.Factor analysis/retail data mining segmentation in a data mining systemUS7072841Apr 29, 1999Jul 4, 2006International Business Machines CorporationMethod for constructing segmentation-based predictive models from data that is particularly well-suited for insurance risk or profitability modeling purposesUS7072848Nov 15, 2001Jul 4, 2006Manugistics, Inc.Promotion pricing system and methodUS7155401Jan 7, 1998Dec 26, 2006International Business Machines CorporationAutomatic sales promotion selection system and methodUS7177851Nov 9, 2001Feb 13, 2007Affinnova, Inc.Method and apparatus for dynamic, real-time market segmentationUS7403904 *Jul 19, 2002Jul 22, 2008International Business Machines CorporationSystem and method for sequential decision making for customer relationship managementUS20010037321Feb 28, 2001Nov 1, 2001Vladimir FishmanMethod of building predictive models on transactional dataUS20020038230Sep 24, 2001Mar 28, 2002Li-Wen ChenUser interface and method for analyzing customer behavior based upon event attributesUS20020065722Nov 30, 2001May 30, 2002International Business Machines CorporationSystem and method for presenting marketing content on a web pageUS20020099679Jan 22, 2001Jul 25, 2002Usitalo Scott KennethVirtual interactive expert solution systemUS20020147599Apr 5, 2001Oct 10, 2002International Business Machines CorporationMethod and system for simplifying the use of data mining in domain-specific analytic applications by packaging predefined data mining modelsUS20020158896Sep 24, 2001Oct 31, 2002Fujitsu LimitedInformation gathering method and systemUS20020169658Mar 6, 2002Nov 14, 2002Adler Richard M.System and method for modeling and analyzing strategic business decisionsUS20020194050Apr 6, 2001Dec 19, 2002Oumar NabeMethods and systems for supplying customer leads to dealersUS20030009536Jul 6, 2001Jan 9, 2003Portris, Inc.Method and system for collaborative knowledge managementUS20030033192Jul 31, 2001Feb 13, 2003Sergio ZymanStrategic marketing planning processes, marketing effectiveness tools ans systems, and marketing investment managementUS20030033194Nov 9, 2001Feb 13, 2003Pavilion Technologies, Inc.System and method for on-line training of a non-linear model for use in electronic commerceUS20030130899Jan 8, 2002Jul 10, 2003Bruce FergusonSystem and method for historical database training of non-linear models for use in electronic commerceUS20030163343Feb 27, 2002Aug 28, 2003International Business Machines CorporationMethod and system for dynamically modifying an electronic campaign based on network activityUS20030195889Apr 4, 2002Oct 16, 2003International Business Machines CorporationUnified relational database model for data miningUS20040039679Aug 14, 2002Feb 26, 2004Norton David W.Generation and acceptance of tailored offersUS20040103017Nov 22, 2002May 27, 2004Accenture Global Services, GmbhAdaptive marketing using insight driven customer interactionUS20040254860May 6, 2004Dec 16, 2004Accenture Global Services Gmbh, A Switzerland CorporationReal-time collaboration and workflow management for a marketing campaignUS20060090171Sep 30, 2004Apr 27, 2006Citrix Systems, Inc.Method and apparatus for virtualizing window informationJP2002140490A Title not availableWO1999054828A1Apr 20, 1999Oct 28, 1999Straight Up Software, Inc.System and method for assessing effectiveness of internet marketing campaignWO2001084383A2Apr 26, 2001Nov 8, 2001Aptilon Inc.Method and apparatus supporting dynamically adaptive user interactions in a multimodal communication system* Cited by examinerNon-Patent CitationsReference1"IBM bares e-commerce software iSeries." BusinessWorld. Manila: Jun. 5, 2001, p. 1.2"Primix Unveils Sales and Marketing Portal Offering; Solution Delivers Fast and Efficient Access to Information to Close Deals Faster and Increase Revenue." Business Wire, Mar. 19, 2001.3(No authors) AdAgent 2.0, Ad Sales Go Real-Time, Karpinski, Richard, InternetWeek, v692, p. 19(1), Dec. 1, 1997, 3 pages.4(No authors) E.piphany, Inc. Software for the Customer Economy, May 18, 2001, www.epiphany.com, pp. 1-7.5(No authors) MarketFirst Announces Initial Customer Availability of MarketFirst Release 2.0. PR Newswire, p. 2526, May 4, 1999, 4 pages.6(No authors) MarketFirst to Integrate Leading Analytic Applications from Business Objects, May 15, 2002 www.businessobjects.com Partner Press Release, pp. 1.7(No authors) RightNow Technologies and MarketFirst Partnership Delivers Complete e-marketing solutions, Aug. 14, 2001, www.rightnow.com, pp. 1-2.8Australian Patent Application No. 2003299439: Examination Report, dated Apr. 5, 2007.9Australian Patent Application No. 2003299439: Examination Report, dated Apr. 8, 2008.10Australian Patent Application No. 2003302353: Examination Report, dated Apr. 20, 2007.11Australian Patent Application No. 2003302353: Examination Report, dated Jun. 27, 2008.12Australian Patent Application No. 2003302353: Examination Report, dated Mar. 27, 2009.13Australian Patent Application No. 2003302762: Examination Report, dated Dec. 16, 2008.14Australian Patent Application No. 2003302762: Examination Report, dated Mar. 15, 2007.15Australian Patent Application No. 2003302762: Examination Report, dated Oct. 1, 2008.16Becher, Tutorial on E-Commerce and Clickstream Mining, First SIAM International Conference on Data Mining, Apr. 5, 2001, p. 1-84.17Berson et al. "Building Data Mining Applications for CRM," Dec. 22, 1999, McGraw-Hill Companies, Chapter 10, retrieved online from .18Berson et al. "Building Data Mining Applications for CRM," Dec. 22, 1999, McGraw-Hill Companies, Chapter 10, retrieved online from <http://thearling.com/text/chapter10.htm>.19Berson et al. "Customer Acquisition and Data Mining," Excerpted from the Book Building Data Mining Applications for CRM 1999, online reprint comprises p. 1-6.20 *Berson, Alex; Smith, Stephen; Thearling, Kirt; "Building Data Mining Applications for CRM". Dec. 22, 1999. McGraw-Hill Companies. Chapter 10, retrieved onlnie from .21 *Berson, Alex; Smith, Stephen; Thearling, Kirt; "Building Data Mining Applications for CRM". Dec. 22, 1999. McGraw-Hill Companies. Chapter 10, retrieved onlnie from <http://thearling.com/text/chapter10.htm>.22Cabena et al. "Intelligent Miner for Data Applications Guide," IBM International Technical Support Organization, Mar. 1999, p. 1-159.23 *Cabena, Peter; Choi, Hyun Hee; Kim, II Soo; Otsuka, Shuichi; Reinschmidt, Joerg; Saarenvirta, Gary; "Intelligent Miner for Data Applications Guide". Mar. 1999. IBM International Tecnical Support Organization.24Canadian Patent Application No. 2,506,793: Examination Report, dated Mar. 9, 2010.25CRM Best Practices, CRMTRends.com, Oct. 16, 2002, p. 1-11, retrieved from web.archive.org, http://www.web.archive.org/web/20021016232814/ http://crmtrends.com/analytics.html.26Eick, "Visual Discovery and Analysis," IEEE Transactions on Visualization and Computer Graphics, vol. 6, No. 1 Jan.-Mar. 2000, p. 44-58.27Eisenberg et al., "SQL Standardization: the next steps," Mar. 2000, vol. 29, Issue 1, pp. 63-67.28European Patent Application No. 02784170.9: Examination Report, dated Nov. 8, 2007.29European Patent Application No. 03799734.3: Examination Report, dated Jan. 18, 2010.30European Patent Application No. 03811852.7: Examination Report, dated Feb. 29, 2008.31European Patent Application No. 03812082.0: Communication pursuant to Article 96(2) EPC, dated Nov. 6, 2007.32European Patent Application No. 03812082.0: Decision to refuse a European Patent application, dated Feb. 12, 2010.33European Patent Application No. 03812082.0: Provision of the minutes in accordance with Rule 124(4) EPC, dated Feb. 12, 2010.34European Patent Application No. 03812082.0: Summons to attend oral proceedings pursuant to Rule 115(1) EPC with Communication, dated Jul. 6, 2009.35Frawley et al., "Increasing Customer Value by Integrating Data Mining and Campaign Management Software," Direct Marketing 61(10):49-53 (1999).36Gray et al., "Data Cube: A Relational Aggregation Operator Generalizing Group-By, Cross-Tab, and Sub-Totals," Data Mining and Knowledge Discovery 1, 1997, p. 29-53.37Hahn et al., "Capturing Customer Heterogeneity Using a Finite Mixture PLS Approach," Schmalenbach Review, col. 54, Jul. 2002, p. 243-269.38Hoekstra et al., "The Lifetime Value Concept in Customer-Based Marketing," Journal of Market Focused Management 3:257-274 (1999).39Hughes, "Boosting Response with RFM," American Demographics, pp. 4-10, May 1996.40Indian Patent Application No. 2590/DELNP/2005: Examination Report, dated Feb. 28, 2007.41Indian Patent Application No. 2590/DELNP/2005: Examination Report, dated Oct. 19, 2007.42Indian Patent Application No. 2612/DELNP/2005: Examination Report, dated Dec. 27, 2006.43Indian Patent Application No. 2612/DELNP/2005: Examination Report, dated Jan. 2, 2007.44Indian Patent Application No. 2612/DELNP/2005: First Examination Report, dated Jan. 2, 2006.45Indian Patent Application No. 2613:DELNP/2005: First Examination Report, dated Apr. 25, 2006.46Information regarding Enterprise Insight downloaded from www.epihany.com, May 18, 2001, 7 pages.47Information regarding nQuire Software downloaded from www.nQuire.com, Jul. 23, 2001, 12 pages.48Kahan, "Using database marketing techniques to enhance your one-to-one marketing initiatives," The Journal of Consumer Marketing, Santa Barbara, vol. 15, No. 5, 1998, p. 491 (reprint p. 103).49Kimball, "Is Your Dimensional Data Warehouse Expressive?," Intelligent Enterprise Magazine, vol. 3, No. 8, May 15, 2000, p. 1-4.50Machauer and Morgner, "Segmentation of bank customers by expected benefits and attitudes," International Journal of Bank Marketing, 19:6-17 (2001).51Miglautsch, "Thoughts on RFM Scoring," Journal Database Marketing 8(1):67-72 (2000).52Morgan, "The Boomer Attitude," American Demographics, Oct. 1, 2002, p. 1-5.53Paragren, "Technologies and Rubric Announce Strategic Relationship: web execution and workflow enhances relationship marketing solutions," PR Newswire, p073DCTH030, Jul. 30, 1998, 3 pages.54Poulos, "Choosing Customers Through Needs-Based Segmentation: Part I," destinationCRM.com, Nov. 8, 2000, p. 1-3.55Schmid et al. "Catalog Creative: The RFMP Way," Target Marketing 21(7):38-41 (1998).56Thearling, "Campaign Optimization: Maximizing the value of interactive with your customers," Relationship Marketing Report, Aug. 2001.57U.S. Appl. No. 10/014,840: Office Action, dated Apr. 15, 2003.58U.S. Appl. No. 10/014,840: Office Action, dated Nov. 12, 2003.59U.S. Appl. No. 10/147,034: Examiner Interview Summary, dated Jul. 13, 2007.60U.S. Appl. No. 10/147,034: Notice of Allowance with Examiner Interview Summary, dated Aug. 13, 2007.61U.S. Appl. No. 10/302,337: Non-Final Office Action, dated Mar. 8, 2005.62U.S. Appl. No. 10/302,337: Notice of Allowance with Examiner Interview Summary, dated Sep. 23, 2005.63U.S. Appl. No. 10/302,395: Dayco Statement Regarding Related Applications, dated Dec. 31, 2003.64U.S. Appl. No. 10/302,395: Examiner Interview Summary Record, dated Feb. 17, 2009.65U.S. Appl. No. 10/302,395: Examiner Interview Summary Record, dated Nov. 9, 2009.66U.S. Appl. No. 10/302,395: Notice of Allowance, dated Dec. 15, 2009.67U.S. Appl. No. 10/302,395: Office Action, dated Jun. 23, 2009.68U.S. Appl. No. 10/302,395: Office Action, dated May 15, 2008.69U.S. Appl. No. 10/302,395: Office Action, dated Oct. 19, 2007.70U.S. Appl. No. 10/302,395: Office Action, dated Oct. 7, 2008.71U.S. Appl. No. 10/302,395: Restriction Requirement, dated Jul. 23, 2007.72U.S. Appl. No. 10/302,418: Advisory Action, dated May 21, 2008.73U.S. Appl. No. 10/302,418: Examiner Interview Summary, dated Dec. 16, 2008.74U.S. Appl. No. 10/302,418: Examiner Interview Summary, dated Jul. 17, 2008.75U.S. Appl. No. 10/302,418: Final Office Action, dated Apr. 27, 2009.76U.S. Appl. No. 10/302,418: Final Office Action, dated Mar. 3, 2008.77U.S. Appl. No. 10/302,418: Non-Final Office Action, dated Aug. 10, 2007.78U.S. Appl. No. 10/302,418: Non-Final Office Action, dated Aug. 21, 2008.79U.S. Appl. No. 10/302,418: Notice of Allowance with Examiner Interview Summary, dated Jul. 10, 2009.80U.S. Appl. No. 10/302,418: Notice of Allowance with Examiner Interview Summary, dated Nov. 3, 2009.81U.S. Appl. No. 10/302,418: Notice of Allowance, dated Dec. 3, 2009.82U.S. Appl. No. 11/147,034: Final Office Action, dated Oct. 19, 2006.83U.S. Appl. No. 11/147,034: Non-Final Office Action, dated May 2, 2006.84Vassiliadis, "Modeling Multidimensional Databases, Cubes, and Cube Operations," IEEE 1998, p. 53-62.85Weber, "A Simple Way to Use RFM," Target Marketing 20(3):72-75 (1997).86Yankelovich-Solutions and Services, Yankelovich Monitor MindBase, 2001-2002, p. 1-22, retrieved from web.archive.org, see e.g., http://web.archive.org/20011024020908/secure.yankelovich.com/solutions/mindbase.asp.87Yankelovich—Solutions and Services, Yankelovich Monitor MindBase, 2001-2002, p. 1-22, retrieved from web.archive.org, see e.g., http://web.archive.org/20011024020908/secure.yankelovich.com/solutions/mindbase.asp.* Cited by examinerReferenced byCiting PatentFiling datePublication dateApplicantTitleUS8392252 *Mar 3, 2011Mar 5, 2013Scientific Targeting LlcScientific targeting for advertisement and content selection, distribution, and creationUS8494995 *Nov 17, 2010Jul 23, 2013International Business Machines CorporationSystems and methods for dynamically reconfiguring predictive analytics within workflows using selective user feedbackUS20080065395 *Aug 25, 2006Mar 13, 2008Ferguson Eric JIntelligent marketing system and methodUS20110218850 *Mar 3, 2011Sep 8, 2011Scott KaufmanScientific targeting for advertisement and content selection, distribution, and creationUS20120123987 *Nov 17, 2010May 17, 2012International Business Machines CorporationSystems and methods for dynamically reconfiguring predictive analytics within workflows using selective user feedbackUS20120323835 *Aug 28, 2012Dec 20, 2012International Business Machines CorporationDynamically reconfiguring predictive analytics within workflows using selective user feedback* Cited by examinerClassifications U.S. Classification705/7.33, 705/14.43, 705/7.36, 705/14.41International ClassificationG06Q10/06, G06Q30/02Cooperative ClassificationG06Q30/0204, G06Q30/0254, G06Q10/0637, G06Q30/0243, G06Q30/0202, G06Q30/0242, G06Q30/0246, G06Q30/0244, G06Q30/02European ClassificationG06Q30/02, G06Q30/0202, G06Q30/0244, G06Q30/0246, G06Q30/0254, G06Q30/0243, G06Q30/0242, G06Q10/0637, G06Q30/0204Legal EventsDateCodeEventDescriptionJan 26, 2011ASAssignmentOwner name: ACCENTURE GLOBAL SERVICES LIMITED, IRELANDFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:ACCENTURE GLOBAL SERVICES GMBH;REEL/FRAME:025700/0287Effective date: 20100901Jan 21, 2015FPAYFee paymentYear of fee payment: 4RotateOriginal ImageGoogle Home - Sitemap - USPTO Bulk Downloads - Privacy Policy - Terms of Service - About Google Patents - Send FeedbackData provided by IFI CLAIMS Patent Services