Source: https://patents.google.com/patent/WO2009140691A2/en
Timestamp: 2019-05-19 21:34:27
Document Index: 706819838

Matched Legal Cases: ['§ 119', 'Application No. 61', '§ 119', 'Application No. 60', 'Application No. 1', 'Application No. 11', 'Application No. 11', 'art.\n1']

WO2009140691A2 - Request for information related to broadcast network content - Google Patents
WO2009140691A2
WO2009140691A2 PCT/US2009/044395 US2009044395W WO2009140691A2 WO 2009140691 A2 WO2009140691 A2 WO 2009140691A2 US 2009044395 W US2009044395 W US 2009044395W WO 2009140691 A2 WO2009140691 A2 WO 2009140691A2
PCT/US2009/044395
WO2009140691A3 (en
2008-05-16 Priority to US5403408P priority Critical
2008-05-16 Priority to US61/054,034 priority
2009-05-18 Application filed by Invidi Technologies Corporation filed Critical Invidi Technologies Corporation
2009-11-19 Publication of WO2009140691A2 publication Critical patent/WO2009140691A2/en
2010-03-04 Publication of WO2009140691A3 publication Critical patent/WO2009140691A3/en
CROSS REFERENCE TO RELATED APPLICATION This application claims priority under 35 U.S.C. § 119 to U.S. Provisional
Application No. 61/054,034, entitled "REQUEST FOR INFORMATION RELATED TO BROADCAST NETWORK. CONTENT," filed on May 16, 2008, the contents of which are incorporated herein as if set forth in full. In addition, this application is a continuation-in~ part to U.S. Patent Application 12/024,714, entitled "VERIFYING AND ENCOURAGING ASSET CONSUMPTION IN A COMMUNICATIONS NETWORK," filed on February 1 , 2008, which claims priority under 35 U.S.C. § 119 to U.S. Provisional Application No. 60/887,750, entitled "COMPENSATING FOR AD-SKIPPING IN A COMMUNICATIONS NETWORK," filed on February 1, 2007, the entire contents of both of which are incorporated by reference herein as if set forth in full.
Assets such as advertising materials or items of programming content are provided in connection with various communications networks such as broadcast networks and data networks. In the advertising context, these assets include commercials inserted into commercial breaks of broadcast television or radio, product placement advertising embedded into pre-recorded or live programming, banner ads, pop-up ads and the like.
These different types of assets have been used in different contexts and have different relative advantages that have been the subject of considerable attention by asset providers, network providers and other interested parties,
In the case of broadcast television, commercials broadcast during commercial breaks have long been a significant source of revenues. These commercials can be designed to use full motion video and audio content to create viewer impressions that have substantial impact. Moreover, large audiences can be reached with some degree of targeting based on the demographics of the audience of the associated programming. Indeed, television advertising has been integral to the marketing of some of the most valuable brands of our era. Of course, though, there are limitations to the effectiveness of television advertising.
For example, air time for such advertising is expensive, particularly in connection with programming having the largest audiences of the most desirable demographics. In part because of the high value of such advertising spots, advertisers are limited, as a practical matter, to brief time intervals to make the desired impression and convey sufficient information to advance potential sales opportunities. Moreover, because of the passive nature of the broadcast experience, viewers are generally not in a position to immediately consummate a transaction or even, in most cases, to record information for later use. The latter shortcoming has led to the art forms of jingles, mnemonics and the like to assist viewers in retaining important advertising information. By contrast, advertising in data networks can take advantage of interactive functionality to improve ad effectiveness. For example, users can select links of interest, in some cases, to delve deeper into details of interest and obtain more customized content. However, such data network advertising is not effective in reaching some consumers. In addition, such advertising can be easily avoided or disregarded by some network users. Moreover, metrics for measuring the effectiveness of such advertising are still being developed, particularly in contexts where the ads do not lead to an immediate "click."
Accordingly there is a continuing effort to provide effective asset delivery to users of multiple networks in different use modes. Ideally, asset providers would like to utilize the comparative advantages of each network. It would also be useful to better understand how such assets lead to actual purchase decisions (in the case of commercial assets) so as to "close the loop" concerning analysis of asset effectiveness, In this regard, it would be useful to verify consumption of assets and to collect consumer behavior information for correlation with the verified consumption data to provide a better understanding of asset effectiveness. Some efforts have been made to provide follow-on information in relation to network ads. For example, systems have been proposed where a specialized remote can attempt to track television ads of interest such that the remote can then be downloaded at a data terminal to access related information via the data network. However, this requires specialized equipment and may be inconvenient if the data terminal and television are not at the same locations, Systems have also been proposed where a specialized remote can bookmark the present date, time, and channel in response to a user input. Using this bookmarked information in combination with stored information relating to the fixed advertisement schedule, the system can provide a list of Internet web addresses that relate to ads of interest. The links can then be viewed either at the television or they may be viewed at a separate computer after the user has downloaded the addresses from the specialized remote to the computer or manually entered the addresses into the Internet browser. However, this requires specialized equipment and, if the viewer does not wish to view the follow-on information at the television itself, requires the viewer to initiate and undertake additional steps to access the follow-on information. In addition, the system does not account for and would not function within a targeted advertising environment in which different ads (by one or multiple asset providers) are delivered during a given ad spot,
In addition, it is believed that systems have been implemented, to some extent, that enable a user of a personal video recorder ("PVR") device to provide an input in relation to specified ads, for which additional information has been stored, and thereby access the stored information. However, this requires use of storage resources at the PVR and has limited functionality in relation to network data transfer.
SUMMARY OF THE INVENTION The present invention is directed to improving the effectiveness of asset delivery as well as verifying the effectiveness of the assets in leading to desired behaviors. The system incorporates a number of inventive aspects that are applicable in a variety of network contexts. In the context of a cable television network, the invention involves developing a database of pre-recorded or live assets played on the various channels of the cable television network at various times. The system can receive an indication of interest (e.g., associated with an explicit user input such as a remote control input) entered in connection with an asset shown at any time during the viewer experience (e.g., a conventional advertisement during a programming break, a product placement advertisement, a pre-recorded or live television broadcast), The indication of interest can be associated with the time and channel being viewed and, in turn, with the subject matter of the content being viewed at the time of the indication of interest. As discussed below, this information can be used to provide a follow-on asset or follow-on information via a different network or mode, to analyze advertisement effectiveness, to correlate advertisement viewing and consumption to purchasing decisions, and a variety of other purposes. One implementation provides a request for information ("RFi") method and apparatus ("utility") for monitoring usage of a cable television network for use in delivering assets via a second network, thereby taking full advantage of different usage modes associated with different, networks. For example, asset providers, including advertisers and programming providers, may produce assets (e.g., advertisements or pre-recorded or live programming) that include RFI icons indicating thai the assets are RPI enabled and that a user may request additional follow-on information relating to any of the RFI enabled assets. In this regard, asset providers may, for example, insert the RFI icons into RFi enabled assets during the post-production activities for pre-recorded assets or during the production of live assets.
In addition, the RFI icon may be visible throughout the duration of the RFI enabled asset or it may be visible for only a discrete period of time. For example, an RFI icon may be present throughout the duration of a commercial advertisement. In another implementation, however, the RFI icon may appear at the beginning of a program with instructions for the user to press the appropriate button on the remote control at anytime during the program that the user notes something of interest. For example, an RFI icon containing a musical cleft may appear at the beginning of the television show Lost. If and when the user hears music that is of interest to the user, the user may press the appropriate button on the remote control to receive additional information regarding, for example, the artist(s) and track(s) played and to optionaSly download the music.
The RFI utility may be an opt-in program on two levels: First, users may opt-in or subscribe by creating an RFI account that includes certain information voluntarily provided by the user. This information may include demographic information such as, for example, age, gender, ethnicity, income level, or geographic location. It may also include contact information, such as, for example, an e-mail address and preference information such as privacy permissions, product preferences, and the programming networks for which the user would like to enable the RPI utility. Second, and as discussed above, a subscribed user may indicate interest in a particular RFI enabled asset on a real-time basis. Specifically, when a broadcast television user views an RFI enabled asset, the user may indicate an interest in receiving follow-on information associated with that asset by clicking a specified button on the user's remote control, or by triggering an RFI input. Depending on the architecture of the broadcast television network and the software resident at the user's set top, the RFI input may indicate a date, time, and channel associated with the user's indication of interest or it may contain an indication regarding the specific asset being viewed at the time of the user's indication of interest. To encourage users to opt-in and to educate users regarding the RFI program, a network operator, commonly referred to as a Multiple Systems Operator (MSO) such as, for example, Time Warner Cable, Comcast, and Cox Communications, may educate users regarding the RFI utility using broadcast information commercials, mailers, or the like. These informational materials may explain the RFI utility and instruct broadcast network users as to how to subscribe or opt-in to the program, and once subscribed, how to indicate an interest in specific RFI enabled assets such that the user will receive follow-on information. In addition, content providers may also educate users regarding the RFI utility by using network pundits to provide real-time instruction to users as RFI icons become available. For example, during a live CNN newscast, an anchorman could instruct viewers to press select on their remote controls whenever the RFI icon appears at the bottom of the screen to receive more information regarding a particular news story. The pundit could also instruct users to visit the network's internet website at www.enn.com and follow the appropriate links to subscribe or opt~in to the RFI program. During the subscription or opt- in process, the user may choose to enable the RFI utility for specific additional programming networks or the user may choose to opt-in globally for every available programming network.
Once the MSO identifies the specific asset of interest to the user, the MSO may consult one or more databases to construct a profile for the user. That is, in the course of administering the RPI utility, the MSO may maintain one or more databases that include subscriber-provided information (e.g., information provided by the user during the process of opting-ra to the RPI program) and third-party information (e.g., asset provider mailing lists, data assembled from credit card companies, credit agencies, or credit card transaction processing services). The MSO may also maintain a privacy database to restrict personally identifiable inforrnation, or other information, from being released to asset providers (e.g., user-specified privacy permissions, government privacy regulations, MSO implemented privacy policies). Using this subscriber information, the MSO may construct a user profile and pass that profile, along with an identification of the asset of interest, to the asset provider in an RFI request. The RFI request may be stripped of all personally identifiable information, or alternatively, it may include personally identifiable information in accordance with the various privacy regimes included in the privacy database or in accordance with an implicit or explicit privacy policy.
In response, the asset provider may use the profile contained in the RFI request to prepare an augmented package of assets or follow-on information that is appropriately tailored for the particular user and the particular asset of interest. Then the asset provider may return the tailored package of assets or follow-on information to the MSO for delivery to the user via a network or mode that is separate from the broadcast television network. For example, the MSO may provide the follow-on information to the user through a web- portal (e.g., a interactive web-based forum such as iBoard) that is associated with the user's RFI account and that is accessible to the user via various computing devices including, for example, personal computers and handheld, data-enabled devices (e.g., smart phones) or the MSO may e-mail or even mail the follow-on information directly to the user. The web- portal may contain follow-on information related to RPI inputs from the user, and in addition, the web-portal may be configured to receive information from the user and/or third-party databases (e.g., retailers, asset providers, programming providers) relating to the user's consumer behavior. Alternatively, and depending on the mandates of the various privacy regimes included in the MSO' s privacy database, the asset provider may provide the follow-on information directly to the user.
For example, in the context of an RFI enabled advertisement, an automobile manufacturer such as General Motors ("GM") may enter into a contract with an MSO such as Comcast to run an RFl enabled track advertisement, and further, to provide GM with RFI requests that include information relating to the requesting user's annual income and most recent vehicle purchases. As a result, when Comcast receives an RFI input from a user, it associates that RFI input with GIvTs truck advertisement and forwards an RFI request to GM. The RFI request includes the user's annual household income of $250,000/year and the fact that the user purchased a Cadillac Escalade during the previous year. Though GM does not know the identity of the user or any other personally identifiable information, it may tailor its follow-on information according to the user's high-income level and recent purchase of a luxury SUV from a competing company. In turn, GM provides the tailored follow-on information to Comcast for delivery to the user via, for example, access via a web-portal or an e-mail at the address the user has provided in a user account.
To close the loop concerning analysis of asset effectiveness, the MSO may maintain an RFI platform or database to receive consumer behavior information. Consumer behavior information may relate to purchasing decisions made by users after viewing an RFI enabled asset, after requesting follow-on information related to an RFI enabled asset, or after consuming a follow-on asset or information. MSOs may acquire consumer behavior information through many channels, including third-party databases maintained by credit card companies, credit agencies, or credit card transaction processing services, through asset providers and/or associated vendors or retailers that are equipped to track purchases through the use of loyalty numbers or member IDs associated with participating users' RFl accounts, through third-party consumer marketing services or affiliate program providers that monitor member purchases made with participating asset providers and/or retailers, or through direct-user reporting of transactions. Using the collected asset consumption information and consumer behavior information, MSOs may perform a variety of statistical analyses to correlate the relationships between asset consumption and consumer purchasing decisions to positively affect the way asset providers design and implement effective marketing programs.
The utility described above provides several benefits to broadcast network users, MSOs3 programming networks, and asset providers. First, the utility allows providers to more effectively target assets to users because asset providers may craft follow-on assets and information that are tailored to particular user profiles. Second, because users are able to view broadcast television assets without interruption and consume follow-on assets in an interactive environment at a separate time, asset providers may achieve the benefits of high impact, large reach television advertising as well as the opportunity to engage interested users in an interactive mode with the potential of instantaneous transaction consummation. Third, the utility provides a mechanism for obtaining reliable statistical feedback regarding what users are consuming their assets, and further, what users that are requesting additional information relating to their assets and ultimately purchasing related products and/or services,
The utility further involves using a data structure for making an association of the request information to a first information provider and providing information of the first information provider from a remote location to the broadcast network user. In this regard, the data structure may be a database associated with a network platform. The database may include information for relating the user input to a specific asset. For example, in the case of a broadcast television network, the database may include information regarding what assets were broadcast on what channels at what times. This information can be used in conjunction with information regarding the time of the user input and the current channel setting of the user equipment device to associate the input with a particular asset. Information regarding the identified asset may be transmitted to the asset provider or another operating on behalf of the asset provider so that the asset provider can provide additional information to the network user. The additional information, e.g., an asset, may be provided by the broadcast network, via a separate network, e.g., the internet, or via another modality such as contact by phone or mail. In the case of providing a follow-on asset via the broadcast network, the follow-on asset may be immediately played or stored at the user equipment device. Alternatively, a UItL may be ε-mailed to a data terminal of the user. In a subsequent data network session, the user can then use the URJ-, to interactively obtain further information. In this manner, benefits associated with the broadcast network asset and the data network assets are realized.
In accordance with another aspect of the present invention, a utility is provided for delivering a follow-on asset to a particular user of a multi-user device. Some user equipment devices including, for example, a television and any associated set top box, may be used by different users or combinations of users at different times. It will be appreciated that this could interfere with the ability to deliver follow-on assets to the appropriate user. In this regard, a utility in accordance with the present invention, involves monitoring the usage of a first user equipment device that is associated with multiple users to identify a first network user, from among the multiple users, associated with a particular usage of the device. Based on this monitored usage, an asset is delivered to the first user via a second network different than the first network. For example, a user of a television network may provide an input in relation to a commercial indicating an interest in receiving more information regarding an advertised product. In accordance with the present invention, a classifier associated with a set top box can identify the current user identification together with a request for information. TMs request for information can be used to provide additional information regarding the product of interest to the user via a second network such as the internet.
The associated utility involves providing a targeted asset system in connection with the broadcast network where assets are targeted to users of the broadcast network by matching targeting parameters of an asset to classification parameters of a user. Request information is then received from the user equipment device regarding an indication of interest specific to the broadcast network user. The indication is associated with delivery of a targeted asset to the network user via the network equipment device. Again, the indication may be based on an affirmative input by the user or may be related to a selection of the targeted asset by the targeted asset system. Based on the request information, a second asset is delivered to the network user via a second network different than the first broadcast network. For example, the second asset may be an advertisement delivered via the internet or a URL e-mailcd to the user.
In yet another aspect of the present invention, signals regarding a consumption status of a targeted asset are received from a user equipment device of a network user. The signals verify whether the user consumed all or a portion of the targeted asset. To encourage the user to consume assets, a rewards account is established for the user, and the user is credited value based on the user's verified consumption of assets or the user's indication of interest in a particular asset. The value credited to the user may include service credits, service upgrades, monetary rewards, product discounts, product credits, and the like, In addition, the utility provides for the collection of consumer behavior information associated with the user. Consumer behavior information may include, for example, purchasing decisions made by the user after the user has consumed assets. Once consumption verification and consumer behavior information is collected, the verified asset consumption information and the collected consumer behavior information are correlated. BRIEF ..DESCRIPTION OF THE DRAWINGS
For a more complete understanding of the present invention and further advantages thereof, reference is now made to the following detailed description taken in conjunction with the drawings in which: Fig, 1 illustrates a cable television network in which the present invention may be implemented;
Fig. 2 illustrates a first targeted advertising context of the present invention; Fig. 3 illustrates another targeted advertising context of the present invention; Fig, 4 illustrates an objective of audience aggregation in the context of Fig. 3; Fig, 5 illustrates an asset delivery system in accordance with one implementation of the present invention;
Fig. 7 illustrates the problem of multiple viewers in relation to the present invention; Fig. 8 illustrates a request for information system in accordance with the present invention; and
Fig, 9 illustrates a request for information implementation in an exemplary implementation of a digital cable television network.
Fig. 11 provides a flow chart that illustrates the functionality of an exemplary request for information system from the perspective of a multiple systems operator,
The following description is divided into a number of sections. The Introduction section describes the broadcast network and network programming environments. The next section provides an overview of the targeted asset delivery environment, including a discussion of viewer presence and classification technologies as well as related targeted asset delivery technologies. The succeeding section provides an overview and exemplary implementations of a request for information (RPI) system in accordance with the present invention and highlights advantages of certain preferred implementations thereof. The described RPI system includes several components beyond the provision of follow-on assets or information to interested users in a separate network, including encouraging and verifying asset consumption, acquiring consumer behavior information, and correlating verified asset consumption information and consumer behavior information to close the loop with regard to an analysis of asset effectiveness. While applicable in other network environments, these discussions make specific reference to a cable television related implementation.
A. Broadcasl1Networks__
One application of the present invention is in the context of networks used to provide broadcast content, herein termed broadcast networks. Such broadcast networks generally involve synchronized distribution of broadcast content to multiple users. However, it will be appreciated that certain broadcast networks are not limited to synchronously pushing content to multiple users but can also be used to deliver content to specific users, including on a user pulled basis. Examples of broadcast networks used to deliver content to specific users on a pulled basis include broadcast networks used to deliver on demand content such as VOD and podcasts. Examples of broadcast networks include cable television networks, satellite television networks, and satellite radio networks. In addition, audio, video or other content may be broadcast across Internet protocol and telephony networks, In any such networks, it is common practice to insert or otherwise provide informational content or "assets5' such as advertisements (e.g., commercials air during programming breaks or product placement or other content embedded in or superimposed on programming) into a broadcast stream. The present invention provides a variety of functionality in this regard, as will be discussed in detail below.
The headend 104 processes the received content for transmission to network users. Among other things, the headend 104 may be operative to amplify, convert and otherwise process the broadcast content signals as well as to combine the signals into a common cable for transmission to network users 107 or the headend 104 may be operative to process the signals to provide individual content for specific households (e.g., household 111), The headend also processes signals from users in a variety of contexts as described below. The headend 104 may thus be thought of as the control center or local control center of the cable television network 100. Typically, there is not a direct fiber link from the headend 104 to a user equipment device such as a customer premises equipment (CPE) device 108. Rather, this connection generally involves a system of feeder cables and drop cables that define a number of system subsections or branches. This distribution network may include a number of nodes 109. The signal may be processed at these nodes 109 to insert localized content, filler the locally available channels or otherwise control the content delivered to users in the node area. In some cases, the nodes 109 may process content received from the headend 104 to generate individualized content for a specific household. The resulting content within a node area is typically distributed by optical and/or coaxial links 106 to the premises of particular users 107. Finally, the content is processed by the CPE 108, which may include a television, data terminal, a digital set top box, a DVR, or other terminal equipment. It will be appreciated that digital or analog signals may be involved in this regard,
H. Asset Delivery Environment
A, BroadcjgOJetwDrk_Asset≤
Broadcast networks, such as described in Fig. 1, may include asset-supported and premium content channels/networks. Such programming content generally comes at a substantial cost. That is, the programming providers expect to be compensated for the programming that they provide which has generally been developed or acquired at significant cost. Thai compensation may be generated by asset delivery revenues, by fees paid by users for premium channels, or some combination of the two. In some cases, funding may come from another source such as public funding.
In the case of asset-supported networks, the conventional paradigm involves time slot buys. Specifically, asset providers generally identify a particular program or time-slot on a particular network where they desire their assets to be aired. The cost for the airing of the asset depends on a number of factors, but primary factors are the size of the audience for the programming in connection with which the asset is aired and the demographic composition of the audience. Thus, the standard pricing mode! is based on the cost per thousand viewers (CPM), where the desired demographics of those viewers may be specified. The size of the audience is generally determined based on ratings. The most common benchmark for establishing these ratings is the system of Nielsen Media Research Corporation (Nielsen). One technique used by Nielsen involves monitoring the viewing habits of a presumably statistically relevant sampling of the universe of users. Based on an analysis of the sample group, the Nielsen system can estimate what portion of the audience particular programs received and. from this, an estimated audience size for the program can be projected. More specifically, ratings may be generated for each network for each quarter hour segment. The presumption is then made that users for a program (corresponding to a quarter hour segment of a network) also consume the assets for that program. Thus, the historical performance of the particular program, for example, as estimated by the Nielsen system, may be used to set asset delivery prices for future time slots or "breaks" associated with that program.
In other cases, individual spots within a break are allocated for Regional Operations Center (ROC), affiliate, super headend or local (headend, zone) content. In these cases, a cue tone or message identifies the start of the asset delivery spot or spots (a series of assets in a break may all trigger from one cue). The cue generally occurs a few seconds before the start of the asset deliver}' insertion opportunity and may occur, for example, during programming or during the break (e.g., during a national ad). The RFS system of the present invention, as will be more fully discussed herein, can coordinate with equipment at any or all levels of this hierarchy to allow for tracking with respect to national, regional and local
Network operators or local network affiliates can generally schedule the non- national assets to be included within defined breaks or spots for each ad-supported channel. Conventionally, this scheduling is finalized ahead of time, typically on a daily or longer basis. The scheduled assets for a given break are then normally inserted at the headend in response to the cue tone or message in the programming stream. Typically, all assets within a break trigger from a single cue tone or message. Thus, for example, where a given break includes three spots, the scheduled asset for the first spot is inserted at a first time period after the cue, the scheduled asset for the second spot is inserted at a second time period after the cue, and the scheduled asset for the third spot is inserted at a third time period after the cue. Accordingly, prior to broadcast, the identities of the providers of the assets (e.g., national, regional and/or local) that will be provided with programming are known. Therefore, if a user provides an input with respect to an ad spot in the programming, it may be determined which entity's ad was played, based on the time of the spot relative to the programming and/or by identifying metadata associated with the asset, as will be more fully discussed herein.
As noted, network users employ the network, ajid content providers and network operators derive revenue, based on delivery of desirable content or programming. The stakeholders in this regard include programming providers, asset providers such as advertisers (who may be the same as or different than the programming providers), network operators such as Multiple Systems Operators (MSOs), and users — or viewers in the case of television networks. Programming providers include, for example: networks who provide series and other programming, including on a national or international basis; local affiliates who often provide local or regional programming; studios who create and market content including movies, documentaries and the like; and a variety of other content owners or providers.
Asset providers include a wide variety of manufacturers, retailers, sendee providers and public interest groups interested in, and generally willing to pay for, the opportunity to deliver messages to users on a local, regional, national or international level. Such assets include: conventional advertisements; tag content such as ad tags (which may include static graphic overlays, animated graphics files or even real-time video and audio) associated with the advertisements or other content; banners or other content superimposed on or otherwise overlapping programming; product placement; and other advertising mechanisms. Network operators (e.g., MSOs) are generally responsible for delivering content to users and otherwise operating the networks as well as for contracting with the networks and asset providers and for billing. Users are the end consumers of the content. Users may employ a variety of types of CPEs or other user equipment devices including television set top boxes, iPOD™ devices, data terminals, wireless devices, satellite delivered video or audio to an automobile and/or appliances with built-in televisions, etc. As will be discussed in more detail below, one implementation of the present invention involves providing a platform for receiving signals from user equipment devices associated with a cable television network. Based on these signals, the platform identifies an asset of the cable television network that was of interest to a particular user. The platform can then make associated information available to that user (or, optionally, one or more other identified users, e.g., on a "friends" list) via another network. For example, an e-mail may be sent to a stored e-mail address of the user. That e-mail may include additional information about a product of the identified asset of interest and/or a link to a web page having such information.
From the discussion above, it will be appreciated that the signals may be received from a variety of different types of user equipment devices. In this regard, the signals may be based on user inputs such as by entering a designated key of a remote control, phone, PDA, etc. Alternatively or additionally, as will be understood from the description below, the indication of interest may be obtained at least in part from a targeted asset system. Such a system may be operative to identify a user or users currently present at the user equipment device. Such information may be used in conjunction with a user input as noted above to associate the indication of interest with a particular user or users so that a follow-on asset can be appropriately delivered. Of course, the user or users could provide an input identifying themselves but this would render the system more intrusive and might interfere to some extent with the objective of allowing television viewers to retain a substantially passive viewing experience. Moreover, because certain targeted asset systems can identify classification parameters of viewers with a high degree of accuracy and granularity, selection of an asset by such a system may be tantamount to a positive indication of interest (though such selection may be based on desires of an asset provider and not necessarily correspond to desires of a user). Accordingly, the signal transmitted to the platform may be based on a selection by a targeted advertising system rather than a user input. For example, users may opt-in to the targeted asset system in general and may further select a setting that allows asset selections (or certain asset selections) to be used in providing follow-on information or contacts. In addition, it will be appreciated that the platform may utilize inputs from a variety of sources to properly associate the indication of interest with an asset. As noted above, some commercial spots may be national while others are local. Moreover, channel selections and content may be configured locally by node equipment, DSLAMs and other network platforms. In addition, a targeted asset system may utilize dedicated asset delivery channels or retrieve assets from user equipment device storage. Also assets may be embedded in or superimposed on programming as noted above. Accordingly, a database may be compiled using information from content providers, programming networks, network providers, network equipment, targeted asset systems and the like to identify assets on different channels/bandwidth segments at different times. Alternatively, indications of interest may include asset identifiers.
From the foregoing, it will be appreciated that a targeted asset system may interact with an RFI platform in a variety of ways. An exemplary targeted advertising system is described below. Such a system is described more detail in published U.S. Patent Application No. 1 1/331,835, entitled "Content Selection Based on Signaling from Customer Premises Equipment in a Broadcast Network," and filed on January 12, 2006, which is incorporated herein by reference. B. The Targeted Asset Delivery Environment
Although the RFf subject matter of the present invention can be used in a variety of both traditional and targeted asset delivery systems, a particularly advantageous targeted asset delivery system is described below. The inventive system, in the embodiments described below, allows for delivery of targeted assets such as advertising so as to address certain shortcomings or inefficiencies of conventional broadcast networks. Generally, such targeting entails delivering assets to desired groups of individuals or individuals having desired characteristics. These characteristics or audience classification parameters may be defined based on personal information, demographic information, psychographic information, geographic information, or any other information that may be relevant to an asset provider in identifying a target audience. Preferably, such targeting is program independent in recognition that programming is a highly imperfect mechanism for targeting of assets. For example, even if user analysis indicates that a particular program has an audience comprised sixty percent of women, and women comprise the target audience for a particular asset, airing on that program will result in a forty percent mismatch. That is, forty percent of the users potentially reached may not be of interest to the asset provider and pricing may be based only on sixty percent of the total audience. Moreover, ideally, targeted asset delivery would allow for targeting with a range of granularities including very fine granularities. For example, it may be desired to target a group, such as based on a geographical grouping, a household characterization or even an individual user characterization. The present invention accommodates program independent targeting, targeting with a high degree of granularity and targeting based on a variety of different audience classifications. Figs. 2 and 3 illustrate two different contexts of targeted asset deliver}' supported in accordance with the present invention. Specifically, Fig. 2 illustrates the delivery of different assets, in this case ads, to different users watching the same programming channel, which may be referred to as spot optimization. As shown, three different users 200-202 are depicted as watching the same programming, in this case, denoted "Movie of the Week." At a given break 204 the users 200-202 each receive a different asset package. Specifically, user 200 receives a digital music player ad and a movie promo, user 201 receives a luxury car ad and a health insurance ad, and user 202 receives a minivan ad and a department store ad. Alternately, a single asset provider (e.g., a motor vehicle company) may purchase a spot and then provide different asset options for the spot (e.g., sports car, minivans, pickup trucks, etc.). Similarly, separate advertisers may collectively purchase a spot and then provide ads for their respective products (e.g., where the target audiences of the advertisers are complementary). It will be appreciated that these different asset packages may be targeted to different audience demographics. In this manner, assets are better tailored to particular viewers of a given program who may fall into different demographic groups. Thus, spot optimization refers to the delivery of different assets (by one or multiple asset providers) in a given spot.
Fig. 3 illustrates a different context of the present invention, which may be termed audience aggregation. In this case, three different users 300-302 viewing different programs associated with different channels may receive the same asset or asset package. In this case, each of the users 300-302 receives a package including a digital music player ad and a movie promo in connection with breaks associated with their respective channels. Though the users 300-302 are shown as receiving the same asset package for purposes of illustration, it is likely that different users will receive different combinations of assets due to differences in classification parameters, In this manner, users over multiple channels (some or all users of each channel) can be aggregated (relative to a given asset and time window) to define a virtual channel having significant user numbers matching a targeted audience classification. Among other things, such audience aggregation allows for the possibility of aggregating users over a number of low share channels to define a significant asset delivery opportunity, perhaps on the order of that associated with one of the high share networks. This can be accomplished, in accordance with the present invention, using equipment already at a user's premises (i.e., an existing CPE). Such a virtual channel is graphically illustrated in Fig. 4, though this illustration is not based on actual numbers. Thus, audience aggregation refers to the delivery of the same asset in different spots to define an aggregated audience. These different spots may occur within a time window corresponding to overlapping (conflicting) programs on different channels. In this manner, it is likely that these spots, even if at different times within the window, will not be received by the same users.
Such targeting including both spot optimization and audience aggregation can be implemented using a variety of architectures in accordance with the present invention. Thus, for example, as illustrated in Fig. 5, targeted asset insertion can be implemented at the CPEs. This may involve a forward-and-store functionality. As illustrated in Fig. 5, the CPE 500 receives a programming stream 502 and an asset delivery stream 504 from the headend 508. These streams 502 and 504 may be provided via a common signal link such as a coaxial cable or via separate communications links. For example, the asset delivery stream 504 may be transmitted to the CPE 500 via a designated segment, e.g., a dedicated frequency range, of the available bandwidth or via a programming channel that is opportunistically available for asset delivery, e.g., when it is otherwise off air. The asset delivery stream 504 may be provided on a continuous or intermittent basis and may be provided concurrently with the programming stream 502. In the illustrated example, a program-decoding unit, such as a digital set top box, processes the programming stream 502, and programming is displayed on television set 514. Alternatively, the programming stream 502 may be stored in programming storage 515 for CPE insertion. In the illustrated implementation, the asset, together with metadata identifying, for example, any audience classification parameters of the targeted audience, is stored in a designated storage space 506 of the CPE 500. It will be appreciated that substantial storage at the CPE 500 may be required in this regard. For example, such storage may be available in connection with certain digital video recorder (DVR) units. A selector 510 is implemented as a processor running logic on the CPE 500, The selector 510 functions analogously to the headend selector described above to identify breaks 516 and insert appropriate assets. In this case, the assets may be selected based on classification parameters of the household or, more preferably, a user within the household. Such information may be stored at the CPE 500 or may be determined based on an analysis of viewing habits such as a click stream from a remote control as will be described in more detail below. Certain aspects of the present invention can be implemented in such a CPE insertion environment.
In Fig. 6, a different architecture is employed. Specifically, in Fig. 6, asset options transmitted from headend 610 synchronously with a given break on a given channel for which targeted asset options are supported. The CPE 600 includes a channel selector 602, which is operative to switch to an asset channel associated with a desired asset at the beginning of a break and to return to the programming channel at the end of the break. The channel selector 602 may hop between channels (between asset channels or between an asset channel and the programming channel) during a break to select the most appropriate assets. In this regard, logic resident on the CPE 600 controls such hopping to avoid switching to a channel where an asset is already in progress, As described below, this logic can be readily implemented, as the schedule of assets on each asset channel is known. Preferably, all of this is implemented invisibly from the perspective of the user of set 604. The different options may be provided, at least in part, in connection with asset channels 606 or other bandwidth segments (separate from programming channels 608) dedicated for use in providing such options. In addition, certain asset options may be inserted into the current programming channel 608. Associated functionality is described in detail below, The architecture of Fig. 6 has the advantage of not requiring substantial storage resources at the CPE 600 such that it can be immediately implemented on a wide scale basis using equipment that is already in the field.
As a further alternative, the determination of which asset to show may be made at the headend. For example, an asset may be selected based on voting as described below, and inserted at the headend into the programming channel without options on other asset channels. This would achieve a degree of targeting but without spot optimization opportunities as described above. Still further, options may be provided on other asset channels, but the selection as between those channels may be determined by the headend. For example, information about a household or user (e.g., brand of car owned, magazines subscribed to, etc.) stored on the headend may be used to match an asset to a household or user. That information, which may be termed "marketing labels." may be used by the headend to control which asset is selected by the CPE, For example, the CPE may be instructed that it is associated with an "4ACME preferred*' customer, When an asset is disseminated with ACME preferred metadata, the CPE may be caused to select that asset, thereby overriding (or significantly factoring with) any other audience classification considerations. However, it will be appreciated that such operation may entail certain concerns relating to sensitive information or may compromise audience classification based targeting in other respects.
Much of the discussion above has referenced audience classification parameters as relating to individuals as opposed to households. Fig. 7 illustrates a theoretical example of a CPE including a television set 1100 and a digital set top box 1102 that are associated with multiple users 1103-1106. Arrow 1 107 represents a user input stream, such as a click stream from a remote control, over time. A first user 1105, in this case a child, uses the television 1100 during a first time period ~ for example, in the morning. Second and third users 1103 and 1104 (designated "father'" and "mother") use the television during time periods 1 109 and 1110, which may be, for example, in the afternoon or evening. A babysitter 1106 uses the television during a nighttime period in this example.
This illustrates a number of challenges related to targeted asset delivery. First, because there are multiple users 1103-1106, targeting based on household demographics would have limited effectiveness. For example, it may be assumed that the child 1105 and father 1103 in many cases would not be targeted by the same asset providers. Moreover, In some cases, multiple users may watch the same television at the same time as indicated by the overlap of time periods 1109-1110. In addition, in some cases such as illustrated by the babysitter 1106 an unexpected user (from the perspective of the targeted asset system) may use the television 1100,
These noted difficulties are associated with a number of objectives that are preferably addressed by the targeted asset system. First, the system should preferably be operative to distinguish between multiple users of a single set and, in the context of the system described above, vote and report to the network accordingly. Second, the system should preferably react over time to changing conditions such as the transitions from use by father 1103 to use by both father and mother 1 103 and 1104 to use by only mother 1 104. The system should also preferably have some ability to characterize unexpected users such as the babysitter 1 106. In that case, the system may have no other information to go on other than the click stream 1107. The system may also identify time periods where, apparently, no user is present, though the set 1 100 may still be on. Preferably, the system also operates free from persistent storage of any user profile or sensitive information so that no third party has a meaningful opportunity to misappropriate such information or discover the private network usage patterns of any of the users 1103-1106 via the targeted asset system. Privacy concerns can alternatively be addressed by obtaining consent from users. In this matter, sensitive information including personally identifiable information, or PII, can be transmitted across the network and persistently stored for use in targeting. This may allow for compiling a detailed user profile, e.g., at the headend. Assets can then be selected based on the user profile and, in certain implementations, addressed to specific CPEs.
In a first implementation, as is described in U.S. Patent Application No. 11/743,544, entitled "Fuzzy Logic Based Viewer Identification for Targeted Asset Delivery System," filed May 2, 2007, which is Incorporated herein by reference, logic associated with the CPE 1101 uses probabilistic modeling, fuzzy logic and/or machine learning to progressively estimate the audience classification parameter values of a current user or users based on the click stream 1107. This process may optionally be supplemental based on stored information (preferably free of sensitive information) concerning the household that may, for example, affect probabilities associated with particular inputs. In this manner, each user input event (which Involves one or more items of change of status and/or duration information) can be used to update a current estimate of the audience classification parameters based on associated probability values. The fuzzy logic may Involve fuzzy data sets and probabilistic algorithms that accommodate estimations based on inputs of varying and limited predictive value.
In a second implementation, as is described in U.S. Patent Application No. 11/994,078, entitled "Method and Apparatus to Perform Real-Time Audience Estimation and Commercial Selection Suitable for Targeted Advertising," filed November 21, 2007, which is incorporated herein by reference, the audience is modeled as an incomplete or noisy signal that can be processed to obtain audience classification parameter information. More specifically, a series of clicks over time or associated information provides observations reflecting the audience. The audience is the desired signal. However, the signal is assumed to be incomplete or noisy - a common problem in signal processing. Accordingly, filtering techniques are employed to estimate the "true" signal from the input stream and associated algorithms correlate that signal to the desired audience classification information. For example, a nonlinear adaptive filter may be used in this regard.
The targeted advertising system provides a variety of information that can be used in directing follow-on information to network users. This includes information identifying the user as well as classification parameter information, Systems for using such information to deliver follow-on information will now be described.
Fig. 8 illustrates a request for information (RFI) system 1000 in accordance with the present invention. The system allows users of one communications network (e.g., a cable television network or a data network such as the internet) to provide information useful for targeting assets or follow-on information in another network (e.g., a data network or cable television network). Thus, for example, information regarding viewing habits or classification parameters developed in connection with a cable television targeted advertising system may be used to target banner ads or other assets or follow-on information delivered during an internet session of an associated network user. Conversely, information developed from analyzing internet usage may be utilized to target assets via the cable television network. In this regard, the targeted advertising system provides direct value to asset providers as well as the IVtSOs that enable the targeted asset delivery system. For instance, information regarding viewing habits and/or classification parameters that the MSOs develop in the process of enabling the targeted asset delivery system may be used to assist asset providers including both advertisers and programming providers in targeting assets or follow-on information within separate networks and/or modalities (e.g., access via a web-portal, telephone, direct mailing, e-mail). This provides the MSOs with an additional revenue opportunity and encourages them to enable the targeted asset delivery system.
In addition, though the system 1000 is described below in relation to a common user of the single device 1002 and the single terminal 1010, it will be appreciated that a variety of usage patterns are possible. For example, the device 1004 may be used by multiple members of a household. Those household members may or may not also be users of the terminal 1010, In some cases, multiple household members who use the device 1004 (concurrently or separately) may have separate terminals 1010. Conversely, multiple users of a terminal 1010 may have separate devices 1004. Also, each device 1004 and terminal 1010 may be associated with a set of multiple users, which sets may be the same or different. It should also be appreciated that the device 1004 and terminal 1010 may be at the same location (e.g., a residence) or different locations (e.g., one at home and the other at an office or a mobile device).
Alternatively, a user watching programming including a product placement ad, watching other programming such as a weather report or history themed programming, or watching an ad during a commercial break may provide an input to request further information (an "RPI input") as part of an opt-in or subscriber RFI program. The RFI input may be entered, for example, by pressing a designated remote control key. This RFI input may be responsive to a prompt (e.g., a pop-up message or an RFI icon that has been embedded in the content and that indicates that information is available) or sua sponte. In one embodiment, the asset provider embeds an RFI icon within the asset during either the post-production activities for pre-recorded assets or the production activities for live broadcast assets. The RFl icon conveys that the asset is RFI enabled and prompts users to enter an RFI input to request follow-on information relating to the asset being viewed. The RFI icon may indicate the type of follow-on information that is available for the particular RFI enabled asset (e.g., display a music cleft for information relating to music, a dollar sign for coupons or financial incentives, and so on). Alternatively, the asset may include a generic RFI icon.
To subscribe to the program, users may voluntarily create an account on, for example, a rewards accounts platform 1012 made available through access to a centralized web-porial or simply a web-portal configured to maintain user accounts. In creating the account, the user may provide a variety of information including contact information (e.g., ε-mail address, mailing address, telephone number), demographic information (e.g., gender, age, ethnicity, geographical location, annual income, marital status), and information relating to the user's consumer preferences, family and friends, and privacy permissions or consents.
To educate users regarding the RPI system, including the functionality of the RFI icon and how users may opt-in to the RFI program, the MSO may run information commercials or announcements explaining the system and its operation. Alternatively, asset providers may incorporate announcements into their scheduled programming in which users are instructed to press the appropriate button on the remote when an RFI icon appears on the screen to receive related follow-on information and, if the user has not already done so, to log on to a specified website or web-portal to subscribe to the RFI program.
In this manner, the second asset or follow-on information may be delivered to the user based on a single input, thus requiring minimal interaction by the user and entailing little or no interruption of the current television programming/asset. However, if desired, additional interaction can be accommodated. For example, after the user has entered an initial RFI input, the user may be prompted to enter additional information, e.g., via a menu using arrow and enter keys. Such information may include: (1) identifying the user or users requesting the second asset or information; (2) identifying the modality or terminal(s) for delivery of the information; (3) identifying the information desired (e.g., where multiple items of information are associated with the time of the RFI input such as when a product placement ad occurs during travel programming; or (4) identifying a third party or parties (e.g., from a friends and family list of consenting/participating network users) to whom the information should be sent. Many other types of inputs may be supported, Based on such inputs, information is transmitted from the device 1004 to the RFI platform 1002. This information may be raw click stream information or processed information (e.g., an RFI message) based on the RFI input, In either case, the RFI platform 1002 uses this information to determine the time of the input (which may be the current time if the click stream information is concurrently transmitted to the platform 1002) and the channel to which the user was tuned at the time of the input. The platform 1002 may also process this information to determine demographic or other user classification information, or to estimate the size and/or composition of an audience to optimize future time-slot ad buys. Alternatively, the message may include an asset identifier for the asset and/or a user identification and/or classification information about the user.
The RPI platform 1002 then uses this information to access an asset play time information database 1006, This database 1006, which may be constructed using information from asset providers (e.g., advertisers, programming networks), network providers (e.g., MSOs), equipment (e.g., head ends) and other sources, identifies what assets played on what channels at what times. The database can thus be used to associate the RPI input with a first asset to which it pertains and, optionally, to a second (presumably related) asset or asset link to be delivered to the terminal 1010. This second asset or link can then be retrieved from an asset/links database 1014. It will be appreciated that the assets/links database 1014 can be accessed based on a second asset identifier, a first asset identifier or any other suitable information. Moreover, though multiple databases are depicted, any suitable data structure including a simple database or multiple databases, on a single or multiple machines, at a single or multiple locations, can be utilized. Moreover, rather than sending an e-mail or link to the user, this information may be used by a targeted asset system of a data network (e.g., the internet) or of a particular site (e.g., a search engine) to target banner ads or other assets during a data network session of user. It will be appreciated that such interest or targeting information may be shared both ways as between the data network targeting system and the television network targeting system.
The subscriber information database 1008 includes various information relating to the network users. This information may include, for example, contact information (e-mail address, physical address, phone number, etc.), privacy information such as any consents or refusals to be contacted via specified modes, by specified providers, at specified times or with specified kinds of information and promotions, Mends and family lists, demographic information, loyalty program information, and the like. For example, an e-mail address may be extracted from the subscriber information database in order to send the second asset to the terminal 1010. The information contained in database 1008 may be provided by the user, for example, during the process of setting up a user account or it may be gathered from third parties (e.g., credit card companies, credit reporting agencies) in accordance with the user's privacy permissions. Fig, 9 shows a flow diagram of an exemplary application of an RFI system 2000 in the context of a digital cable television network and internet application. The illustrated process initiates when the viewer enters an RFI input to the digital set top box using the user remote 2002 (1). For example, the user remote 2002 may include a designated RFi input button or a particular code may be entered. As discussed above, the asset currently being displayed may include an RFI icon or prompt instructing the user to enter a particular button or code to receive more information. The remote 2002 may be a multi-purpose, commercially available remote control or it may be a specialized remote.
Based on this RFI input, a digital set top box 2004 transmits a data request to an RJ7I data center 2006 (2), This data request may include, for example, an identifier for the digital set top box, the date and time of the RFI input, the network to which the digital set top box was tuned at that time (which may be a programming network, an ad channel, or a channel identifier) and, optionally, an asset identifier and/or information concerning "who's watching now,'' As discussed above, the information concerning who's watching now may be determined by operation of a classifier 2003 of a targeted asset delivery system.
The RFI data center 2006 also receives asset data from an asset database 2008 (3), which may be controlled by a network provider (e.g.. an MSO). For example, the asset database 2008 may include tables providing information concerning what assets were broadcast from a headend 2008, what channels and at what times those assets were broadcast, and more particularly, what assets were selected for viewing at each digital set top box 2004. In a targeted asset delivery system, the asset database 2008 may include asset delivery information pertaining to each digital set top box 2004 in the broadcast network, rather than each programming network channel broadcast over the network, because the assets selected for each set top box 2004 may vary according to the classification parameters of the household or of a specific user within the household that the classifier 2003 has determined to be present. The information contained in the asset database 2008 can be used together with the request information from the digital set top box 2004 to associate the RFI input with a particular asset.
Once the RFI input has been associated with a particular asset, an RFI request is transmitted to the appropriate asset provider 2010 (4). Thus, for example, an automobile manufacturer such as General Motors ("GM") may purchase a particular asset spot during a given program. As described above, a targeted advertising system may operate in spot optimization mode to deliver specific GM ads to appropriate viewers during the time period of that spot. Accordingly, one demographic group may receive a sports car ad from GM whereas another demographic group may receive a mini van ad during that spot. These different GM ads may be broadcast on different ad channels in synchronization with the spot. The targeted ad actually delivered to a particular set top box 2004 is then reported to the RFI data center 2006, as discussed above. As a result, the RFI request identifies a specific ad that was of interest to the user and for which the user has requested additional information.
The RFI request sent to the asset provider may also be augmented with a profile associated with the household or, in a targeted asset delivery system that incorporates the classifier 2003, with a specific user "who's watching now." For example, the RFI data center 2006 may access stored subscriber information (e.g., demographic infoπnation, consumer preference infoπnation) from a subscriber information database 2007. The subscriber information may be provided by the user during the opt-in process or gathered from third-party sources (e.g., credit reporting agencies, asset provider mailing lists) and may be used to construct a user profile that contains information of interest to the asset provider. Continuing the GM example above, GM may contract to receive RFI requests that include income and recent purchasing behavior information relating to the user initiating each RFI input. Thus, the RFI request transmitted to the asset provider 2010 (4) may include information regarding the user's $250,000 annual income and the user's purchase of a Cadillac Escalade during the previous year. In one embodiment, the MSO may employ a privacy database 2009 to ensure user privacy. Tn this embodiment, the RFI request contains only general profile information relating to the user, not personally identifiable information that would allow the asset provider to contact, or otherwise identify, the user directly. The privacy database may incorporate MSO privacy policies, government mandated privacy regimes, as well as user- defined privacy consents and permissions provided during the opt-in process. In another embodiment, personally identifiable information (e.g., name, mailing address, e-mail address, telephone number) may be provided directly to the asset provider with the RFI request where privacy policies allow, In these cases, the asset provider may contact the user directly. Based on the RFI request, the asset provider 2010 can provide, for example, an asset package or follow-on infoπnation back to the RFI data center 2006 (5) that is tailored for the particular user. Thus, GM may have various asset packages associated with various vehicles. GM can then report back to the RFI data center 2006 an asset package corresponding to the specific asset identified by the viewer or tailored to the user profile for that user, in this case, an asset package containing follow-on information targeted to high- income earners that are not currently GM customers. The RFI data center 2006 may then provide the follow-on asset package to a user data terminal 2012 (6), for example, via access to a web-portal or via e-mail. In a subsequent data network session, the user may access the e-mail or web~portal to interactively obtain the information requested. If the user subsequently purchases an associated product, in this ease, a GM vehicle, the purchase may be reported to the RFI data center 2006, as discussed in greater detail below. While the example discussed above relates to an advertisement delivered during a break in broadcast network programming, it should be noted that the RFI system is applicable to any RFI enabled asset, which may include advertisements as well as pre-recorded or live programming such as television shows or movies, music, sports, news, and much more.
B . Encouraging and Verifying. Asset Consumption
Current technologies make it possible for users of communication networks to skip assets. In the case of broadcast networks, such as cable television networks, users may use DVRs or PVRs to manually fast-forward through assets contained in pre-recorded programs or they may employ commercial-skipping software to automatically record network programming without assets. Because many users prefer to view programming without commercial interruption, many users of broadcast television networks choose not to consume assets. This is undesirable because, as discussed above, programming providers in ad-supported networks are compensated, at least in part, by asset deliver}7 revenues. These revenues subsidize the significant cost of providing programming and lower or eliminate associated user fees. Because the cost to air a given asset generally rises as the size of the audience increases, the practice of skipping assets has the potential to undermine the business model that makes ad-supported content dissemination viable. While this is a concern to asset providers, network operators, and programming providers, it is also a concern for users who have come to expect advertiser subsidization of the costs of making content available via communications networks. Nonetheless, it is believed that many users may be willing to receive and consume assets (e.g., first and second/follow-on assets and information) if provided sufficient economic motivation. In this regard, the RFI system includes a mechanism for encouraging asset consumption in order to further improve the effectiveness the targeted asset delivery system so as to fully realize the benefits of ad~supported programming, discussed above. Such a mechanism involves offering monetary remuneration in exchange for the verified consumption of first and/or second assets. This monetary remuneration may take several forms, including, for example, direct payment, network service credits and/or upgrades, cash or merchandize prizes, product and/or service discounts from participating asset providers, and the like.
In the context of a first asset delivered via a cable television network, an MSO may establish an account for each network user, Then a user equipment device may verify the consumption of assets by monitoring user inputs at the user equipment device, and in response, the rewards account associated with the user equipment device may be credited value based on the verified consumption of assets shown at the user equipment device and/or based on additional user inputs to the user equipment device, made at or near the time of asset delivery, that indicate a network user's request for or consent to receive follow- on information via another network and/or modality. Credits to network users may include, for example, credits against the network user's bill, credits towards upgrades or extras (e.g., fee based services such as VOD programs), credits towards a threshold for receiving an award such as one-month of free services, or credits towards a third party or affiliate rewards program (e.g., frequent flyer miles, Upromise accounts, purchasing points and/or discounts with participating venders, etc.).
Additionally or alternatively, asset skipping events can be recorded and reported so that network users electing to skip assets may be appropriately billed (or have their existing bill adjusted) to compensate for the value that the asset provider is notionally diminished by the asset skip event. Such recording and reporting of asset skip events, calculation of an appropriate amount of compensation, and billing of network users for such asset skip events is described in co-assigned and copending 13, S. Patent Application 12/024,714, entitled "Verifying and Encouraging Asset Consumption in a Communications Network" and having a filing date of February 1, 2008, the entire contents of which are incorporated by reference herein.
In addition, the information acquired in connection with such a consumer loyalty or rewards program may have value for other applications. For example, in verifying asset consumption by monitoring user inputs at the user equipment device, the system may accumulate information regarding which network users have consumed what assets, how many consumers have elected not to consume an asset and/or what level of interest was indicated by consumers (e.g., a click stream may indicate a high likelihood that a user was present, an intentional dwelling on the asset, a muting or reduced volume for the asset, etc.), and which users expressed interested in receiving follow-on information relating to a particular asset. All of this information, regardless of whether it is accumulated during the process of verifying asset consumption to carry out the rewards program or voluntarily provided by network users in order to participate in the rewards program, may be used to value asset delivery, to analyze the effectiveness of an ad campaign, or to better understand the target audience for an asset, and therefore, the target market for a product. Fig. 8 illustrates the integration of the rewards program into the RPI system 1000.
Specifically information recorded at user equipment devices 1004, 1010 may be provided to the RFI platform 1002. This information may include user inputs relating to asset consumption or skip events or to requests for follow-on information. Accordingly, this information may be processed and sent to a rewards accounts platform 1012 such that network users may be credited based on consumption of assets or billed appropriately based on asset skipping. In addition, value may be credited to a rewards account in connection with receiving a second asset or sending an asset to others on the network user's friends and family list. In this regard, information reflecting such activities is reported to platform 1012 for recording purposes.
C. Acquiring Consumer :.Behayior jnformatiorj
The RFl platform 1002 may also receive consumer behavior information 1020. This consumer behavior information 1020 may include any kind of information of interest to content providers, including asset and programming providers or others to, for example, close the loop concerning analysis of asset or follow-on information effectiveness. For example, the behavior information 1020 may relate to purchasing decisions made by consumers after viewing a first asset and/or a second or follow-on asset. Such information may be acquired from a third party database such as, for example, a credit card company, credit agency, or a credit card transaction processing service. Consumer behavior information 1020 may also be reported to the RPI platform 1002 by asset providers and/or associated vendors or retailers that are able to track purchases through the use of loyalty numbers or member IDs that are associated with participating network users' loyalty or rewards program accounts. Further, network providers such as MSOs could partner with third-party consumer marketing services or affiliate program providers that monitor member purchases made with participating asset providers and/or retailers. Alternatively, consumers may report transaction information directly to the RPI platform 1002.
D . Correlating Asset Consumption to. Consumer Bghayjorjhifonnatjon
Once asset consumption has been verified and consumer behavior information has been collected, as discussed above, the RFI platform 1002 can correlate such consumer behavior information to asset consumption information so as to identify instances where, for example, a consumer has purchased a product after consuming a first asset and/or a second or follow-on asset related to that product. This will allow asset providers io close the loop regarding the effectiveness of assets and to develop improved metrics for analyzing the effectiveness of assets. Additionally, the ability to statistically correlate asset consumption with consumer purchasing behavior allows for other revenue models in relation to asset delivery. For example, as part of the loyalty or rewards program, not only network users/consumers, but also programming networks, network operators or other parties may receive an additional element of remuneration in cases where a product is purchased after assets have been consumed. For example, the network user/consumer may receive a discount in relation to the purchase or in relation to a bill for network usage. In addition, one or more of the programming networks, network affiliates or network operators (e.g., MSOs) may receive additional revenues associated with delivery of assets that result in purchasing decisions.
E-....... System Operation
Figures 10 and 11 provide flow charts that summarize the functionality of the RFI system from the perspective of a user and an MSO, respectively. Referring to Figure 10, a user initially opts-in or subscribes (1102) to the RFF program by creating a user account (1 102). During the process of creating the user account, the user provides user identification and contact information (11040. The user also selectively provides a variety of demographic information (11042) including, for example, the user's gender, age, ethnicity, marital status, and income level. The user may also choose to link the account to various third-party databases and/or affiliate programs (11043). For instance, the user may choose to link the account to his or her Visa card such that all Visa purchases are automatically reported to the user's account so that the user may be credited value in conjunction with a rewards or loyalty program, as discussed above. In another example, the user may link the account to participating online asset providers (e.g., Target, Dell, Apple) through which the user may receive discounts. The user may also construct a friends and family list (11044) that identifies individuals who might be interested in receiving RFI information from the user or from the RFI system. The user may also detail consumer preferences (11045) regarding a variety of goods and services. Finally, the user may stipulate privacy permissions (1104n) regarding the user's personally identifiable information and the parameters surrounding the user's agreement to be contacted by the MSO or third parties (e.g., which parties may contact the user, how the user may be contacted, what user information may be provided to third parties). It should be noted that this list is not exhaustive and the invention contemplates the provision of any appropriate information to better enable the RFI system. After the user creates an account, the user watches television (1106) according to the user's normal patterns. When viewing an RFI enabled asset of interest, the user presses the appropriate RFI button on the remote control when the RFI icon (1108) appears on the screen (e.g., provides an RFI input) to indicate an interest in receiving follow-on information relating to the asset. When ready to review one or more sets of follow-on information that have been provided in response to the user's RFI inputs, the user logs on to his or her user account and accesses the follow-information via a web-portal (1110). Alternatively, and depending on the user's preferences, the user may receive the follow-on information via e-mail, mail, or telephone. To close the loop in relation to the user's consumption of RFI enabled assets and follow-on information, the user may choose to directly report the user's consumer behavior information (1112) in exchange for value credited to the user's account as part of a rewards or loyalty program.
Figure 11 summarizes the functionality of the RFI system from an MSO's perspective. The MSO initially receives an RFI enabled asset to be broadcast over the broadcast television network (1202). The asset may include an embedded RFI icon to indicate to users that follow-on information is available in relation to the asset. As discussed above, the RFI icon may convey the type of follow-on information that is available (e.g., music, data, discounts) or it may be general such that the user may stipulate the type of information that is desired at the time the user accesses or retrieves the follow-on information. In addition, while the asset provider may insert or embed the RFI icon during production of the asset, the MSO or any other appropriate party may also insert the RFI icon.
Once the MSO receives an RFI enabled asset, it transmits the RFI enabled asset to a set top box that corresponds to a subscribing user (1204) via the broadcast television network. In turn, the MSO receives an RFI input from the user (1206). The RFI input indicates that the user is interested in receiving follow-on information in relation to the RFI enabled asset. Next, the MSO consults the RFI input as well as an asset database containing asset delivery information pertaining to the set top box to correlate the RFI input to the asset that was being viewed at the time of the RFI input (1208), or to identify the asset of interest. Optionally, the MSO may consult a subscriber information database to build a user profile for the requesting user (1210). The user profile may correspond to the user's household or, in a targeted asset delivery system that incorporates a classifier, the user profile may correspond to the user or users actually present at the time of the RFI input. The user profile may be filtered according to various privacy regimes (e.g., government mandated, user specified, MSO policy) set forth in a privacy information database. Because the user profile contains demographic and consumer preference information relating to the consumer, the profile provides a valuable statistical data point to assist the asset provider in discerning the type of user or users that consume the asset provider's assets and/or products, ϊn addition, a user's RFI input might be ambiguous. For instance, it may correspond to more than one asset or the input might have been made when there is no RPI icon shown on the screen, In this case, it may be desirable to use the web-portal or an e-mail request to gather further information from the user to assist the system in determining the related asset. In one possible implementation, the user may be presented with a frame of video that was captured at the approximate time that the user entered the RFI input. Once the asset of interest has been identified, the MSO transmits to the asset provider an RFI request specifying the asset of interest and, if applicable, the user's profile (1212). In response, the MSO receives a package of assets or follow-on information from the asset provider for delivery to the user (1214). The MSO transmits the package of assets or follow-on information to the user (1216) via any appropriate means of cornmunication. For example, the follow-on information may be provided to the user via access to a centralized web-portal operated in conjunction with the user's account or the follow-on information may be transmitted to the user via e-mail (e.g., a web link provided in an e- mail), mail, or by telephone.
After transmitting the follow-on information, the MSO may gather consumer behavior information relating to the user (1218). The consumer behavior information may be derived from a variety of sources, including, for example, direct reporting from the user, tracking of memberships and/or loyalty accounts the user has established with asset providers and linked to the RFI system (e.g., a Safeway club card, an REI membership, a Costco membership), and partnering with third parties that maintain databases of consumer information (credit card companies, credit reporting agencies, affiliate programs). Once consumer behavior information has been collected, the MSO may statistically correlate information relating to the user's consumption of assets (both RFI enabled assets and follow-on information) with the user's consumer behavior information (1220) to gain information regarding asset effectiveness and impact on consumer behavior information. The foregoing description of the present invention has been presented for purposes of illustration and description. Furthermore, the description is not intended to limit the invention to the form disclosed herein. Consequently, variations and modifications commensurate with the above teachings, and skill and knowledge of the relevant art, are within the scope of the present invention. The embodiments described hereinabove are further intended to explain best modes known of practicing the invention and to enable others skilled in the art to utilize the invention in such, or other embodiments and with various modifications required by the particular application(s) or use(s) of the present invention. It is intended that the appended claims be construed to include alternative embodiments to the extent permitted by the prior art.
1. A method for use in providing information to users of a broadcast network, comprising the steps of: providing a targeted asset system in connection with said broadcast network, wherein assets are targeted to said users of said broadcast network by matching target parameters of an asset to classification parameters of said users; receiving, from a user equipment device of said broadcast network, request information regarding an indication of interest specific to a broadcast network user, said indication being associated with delivery of first broadcast content to said network user via said user equipment device; using a data structure for making an association of said request information to a first information provider; and based on said association, providing information of said first information provider from a remote location to said broadcast network user.
2. A method as set forth in claim 1, wherein said broadcast network comprises a cable television network and said step of receiving comprises processing a communication from a set top box based on an input from a remote control
3. A method as set forth in claim 2, wherein said remote control is a multipurpose remote control.
5, A method as set forth in claim 1 , wherein said request information identifies said first broadcast content.
6. A method as set forth in claim 1 , wherein said step of providing comprises delivering said information to said network user.
8. A method as set forth in claim 7, wherein said information is delivered to said network user via one of access through a web-portal, e-mail, direct mail, or telephone,
9. A method as set forth in claim 1. wherein said step of providing information comprises forwarding information regarding said request to an agent for contacting said broadcast network user on behalf of said first information provider.
13. A method as set forth in claim I 3 wherein said targeted asset system is a targeted advertising system and said first broadcast content is an advertisement targeted to said broadcast network user.
16. A method as set forth in claim 14, further comprising the steps of: establishing a rewards account for said broadcast network user; and crediting value to said rewards account based on one of said indication of interest specific to said broadcast network user or said consumption status of said first broadcast content.
17. A method as set forth in claim 14, wherein said consumption status of said first broadcast content comprises information regarding non-consumed first broadcast content, and further comprising the step of adjusting a billing value based at least in part on said non-consumed first broadcast content.
22, A method for use in providing information to users of a broadcast network, comprising the steps of: receiving, via a first path from a user equipment device of said broadcast network, request information regarding an indication of interest specific to a broadcast network user, said indication being associated with delivery of first broadcast content to said broadcast network user via said user equipment device; using a data structure for making an association of said request information to a first information provider: and based on said association, transmitting information of said first information provider from a remote location to said broadcast network user via a second path that is independent of said user equipment device,
23 , A method as set forth in claim 22, further providing a targeted asset system in connection with said broadcast network, wherein assets are targeted to said users of said broadcast network by matching target parameters of an asset to classification parameters of said users.
24. A method as set forth in claim 22, wherein said request information identifies said first broadcast content.
25. A method as set forth in claim 22, wherein said information of said first information provider is transmitted to said broadcast network user via a communications network different than said broadcast network.
26. A method as set forth in claim 25, wherein said information of said first information provider is transmitted to said network user via one of access through a web- portal, e-mail, direct mail, or telephone.
27. A method as set forth in claim 22, wherein said first broadcast content is an advertisement.
28. A method as set forth in claim 22, further comprising the step of receiving, from said user equipment device of said broadcast network, one or more signals regarding a consumption status of said first broadcast content.
29. A method as set forth in claim 22, further comprising the steps of: establishing a rewards account for said broadcast network user: and crediting value to said rewards account based on one of said indication of interest specific to said broadcast network user or said consumption status of said first broadcast content.
30. A method as set forth in claim 29, further comprising the step of collecting, via a platform of said broadcast network, consumer behavior information associated with said network user.
31. A method as set forth in claim 30, further comprising the step of crediting value to said rewards account based on said consumer behavior information.
32. A method as set forth in claim 30, further comprising the step of correlating. via said platform of said broadcast network, said consumer behavior information with one of said indication of interest specific to said broadcast network user or said consumption status of said first broadcast content.
33. A method for use in connection with the delivery of content to users of multiple communications networks, comprising: monitoring a usage of a first user equipment device of a first network, wherein said user equipment device is associated with multiple users; identifying a first network user, from among said multiple users, associated with said usage of said user equipment device of said first network; and based on said monitored usage, delivering an asset to said first user via a second network different than said first network.
34. A method as set forth in claim 33, further comprising the step of determining a second network address that corresponds to said first user on said second network.
35. A method as set forth in claim 34, wherein said second network address comprises one of a mailing address, a street address, an e-mail address, or a telephone number.
36, A method as set forth in claim 33, wherein said asset is delivered to said first network user via one of access through a web-portal, e-mail, direct mail, or telephone.
37. A method as set forth in claim 33, further providing a targeted asset system in connection with said first network, wherein assets are targeted to said users of said first network by matching target parameters of an asset to classification parameters of said users.
38. A method as set forth in claim 33, further comprising the step of collecting, via a platform of said first network, consumer behavior information associated with said first network user.
39. A method as set forth in claim 38, further comprising the step of correlating, via said platform of said broadcast network, said consumer behavior information with said delivery of said asset.
40. A method for use in providing information to users of a broadcast network, comprising the steps of: providing a targeted asset system in connection with said broadcast network, wherein assets are targeted to said users of said broadcast network by matching targeting parameters of an asset to classification parameters of said users; receiving, from a user equipment device of said broadcast network, request information regarding an indication of interest specific to a broadcast network user, said indication being associated with delivery of a first targeted asset to said network user via said network equipment device; and based on said request information, delivering a second asset to said broadcast network user via a second network different than said first broadcast network.
41. A method as set forth in claim 40, wherein said request information identifies said first targeted asset,
42. A method as set forth in claim 40, wherein said first targeted asset is an advertisement.
43. A method as set forth in claim 40, wherein said second asset is delivered to said broadcast network user via one of access through a web-portal, e-mail, direct mail, or telephone,
44. A method as set forth in claim 40, further comprising the step of receiving, from said user equipment device of said broadcast network, one or more signals regarding a consumption status of said first targeted asset.
45, A method as set forth in claim 40, further comprising the steps of: establishing a rewards account for said broadcast network user; and crediting value to said rewards account based on one of said indication of interest specific to said broadcast network user or said consumption status of said first targeted asset,
46. A method as set forth in claim 45, further comprising the step of collecting, via a platform of said broadcast network, consumer behavior information associated with said broadcast network user.
47. A method as set forth in claim 46, further comprising the step of crediting value to said rewards account based on said consumer behavior information.
48. A method as set forth in claim 46, further comprising the step of correlating, via said platform of said broadcast network, said consumer behavior information with said consumption status of said first targeted asset or said indication of interest specific to said broadcast network user.
49. An apparatus for use in providing information to users of a broadcast network, comprising: data structure for receiving, via a first path from a user equipment device of said broadcast network, request information regarding an input from a broadcast network user, said input being associated with delivery of first broadcast content to said broadcast network user via said user equipment device; and a processor operative for making an identification of said request information to a first information provider and, based on said identification, outputtmg information of said first information provider from a remote location to a second network device via a second path, wherein said second network device is different than said user equipment device and said second path is separate from said user equipment device.
50. An apparatus as set forth in claim 49, wherein said request information identifies said first broadcast content,
59. A method for use in connection with the delivery of content to users of multiple communications networks, comprising: monitoring a usage of a first communications network by a first user to obtain an indication of interest with respect to content delivered to said first user via a user equipment device, wherein said indication of interest is received via a first path from said user equipment device; and based on said monitored usage, delivering an asset to a second user, the same or different than the first user, via a second path separate from said user equipment device and on a second communications network different than said first network, said asset having a subject matter associated with said content delivered via said first communications network.
60. A method as set forth in claim 59, further comprising the step of determining a second network address that corresponds to the second user on the second communications network.
61. A method as set forth in claim 59, wherein said asset is delivered to said second user via one of access through a web-portal, e-mail, direct mail, or telephone.
62, A method as set forth in claim 59, wherein said content comprises an advertisement.
63. A method as set forth in claim 59, further comprising the step of receiving, from said user equipment device of said first communications network, one or more signals regarding a consumption status of said content.
64. A method as set forth in claim 59, further comprising the steps of: establishing a rewards account for said first user; and crediting value to said rewards account based on one of said consumption status of said content or said indication of interest with respect to said content.
65. A method as set forth in claim 64, further comprising the step of collecting, via a platform of said first communications network, consumer behavior information associated with said first or second users.
66. A method as set forth in claim 65, further comprising the step of crediting value to said rewards account based on said consumer behavior information.
67. A method as set forth in claim 65, further comprising the step of correlating, via said platform of said first communications network, said consumer behavior information with one of said consumption status of said content or said indication of interest with respect to said content.
68. A method for use in providing information to users of a broadcast network, comprising the steps of: receiving, from a user equipment device of said broadcast network, one or more signals regarding a consumption status associated with delivery of a first targeted asset to a broadcast network user via said user equipment device; receiving, from said user equipment device of said broadcast network, request information regarding an indication of interest specific to said broadcast network user, said indication of interest being associated with said delivery of said first targeted asset; collecting, via a platform of said broadcast network, consumer behavior information associated with said network user; and crediting value to a rewards account of said broadcast network user based on one of said consumption status of said first targeted asset, said indication of interest, or said consumer behavior information associated with said network user.
69. The method as set forth in claim 68, further comprising the step of delivering, based on said request information, a second asset to said network user via a second network different than said broadcast network.
70. The method as set forth in claim 69, further comprising the step of correlating, via said platform of said broadcast network, said consumer behavior information with one of said consumption status of said first targeted asset or said indication of interest.
71. A method as set forth in claim 69, further comprising the step of receiving, via a user interface associated with said rewards account, classification information associated with said network user.
72, A method as set forth in claim 69, wherein said classification information includes one of contact information, demographic information, lifestyle information, consent information, or product interests.
73. A method as set forth in claim 69, wherein said value credited to said rewards account includes one of service credits, service upgrades, monetary rewards, product discounts, or product credits.
74. A method as set forth in claim 69, wherein said consumption status of said first targeted asset comprises information regarding non-consumed portions of said first targeted asset.
75. A method as set forth in claim 74, further comprising the step of adjusting a billing value based at least in part said non-consumed portions of said first targeted asset.
76. A method as set forth in claim 75, wherein said consumer behavior information comprises information relating to purchasing decisions made by said network user.
77. A method for use in providing information to users of a broadcast network, comprising the steps of: delivering, via a user equipment device, first broadcast content to a broadcast network user, wherein said first broadcast content includes a request for information icon ("RFI icon") that indicates an availability of follow-on information corresponding to said first broadcast content; providing a network platform, separate from said user equipment device, for receiving request information, wherein said request information is associated with a request for information input ("RPI input") from said broadcast network user, and wherein said RFI input is in response to said RFI icon; receiving, at said network platform, said request information; based on said request information, identifying a date, time, and programming channel selection associated with said RFI input; and based on said date, time, and programming channel selection, accessing a database at said network platform to identify a subject matter associated with said RPI input.
78. A method as set forth in claim 11, wherein said RFl input is entered contemporaneously with the display of said RFI icon.
79. A method as set forth in claim 77, further comprising providing said follow- on information to said first broadcast user via a web-portal.
80. A method as set forth in claim 79, wherein said web-portal is accessible to said first broadcast user via a mobile computing device.
81. A method as set forth in claim 79, further comprising receiving, from said broadcast network user, consumer behavior information for said broadcast network user via said web-portal.
82. A method as set forth in claim 79, wherein said web~portal is linked to one or more third-party databases.
83. A method as set forth in claim 82, further comprising receiving, from said one or more third-party databases, consumer behavior information for said broadcast network user via said web-portal.
84. A method for use in providing information to users of a broadcast network, comprising the steps of: delivering, via a user equipment device, first broadcast content to a broadcast network user, wherein said first broadcast content includes a request for information icon ("RFJ icon") that indicates an availability of follow-on information corresponding to said first broadcast content; providing a network platform, separate from said user equipment device, for receiving request information, wherein said request Morniation is associated with a request for information input ("RFI input") from said broadcast network user, and wherein said RFI input is in response to said RFI icon; receiving, at said network platform, said request information; and based on said request information, identifying a subject matter of said first broadcast content,
85. A method as set forth in claim 84, wherein said RFI input is entered contemporaneously with the display of said RFI icon.
86. A method as set forth in claim 84, further comprising providing said follow- on information to said first broadcast user via a web-portal.
88. A method as set forth in claim 86, further comprising receiving, from said broadcast network user, consumer behavior information for said broadcast network user via said web~portal.
PCT/US2009/044395 2008-05-16 2009-05-18 Request for information related to broadcast network content WO2009140691A2 (en)
US61/054,034 2008-05-16
WO2009140691A2 true WO2009140691A2 (en) 2009-11-19
WO2009140691A3 WO2009140691A3 (en) 2010-03-04
PCT/US2009/044395 WO2009140691A2 (en) 2008-05-16 2009-05-18 Request for information related to broadcast network content
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