Source: https://patents.google.com/patent/US8813123B2/en
Timestamp: 2018-04-26 19:46:26
Document Index: 478329178

Matched Legal Cases: ['Application No. 2', 'Application No. 182204', 'Application No. 1957', 'Application No. 553294', 'Application No. 545394', 'Application No. 2003', 'Application No. 10', 'Application No. 2009', 'Application No. 03723835', 'Application No. 10075160', 'Application No. 0301076']

US8813123B2 - Content with customized advertisement - Google Patents
Content with customized advertisement Download PDF
US8813123B2
US8813123B2 US10704282 US70428203A US8813123B2 US 8813123 B2 US8813123 B2 US 8813123B2 US 10704282 US10704282 US 10704282 US 70428203 A US70428203 A US 70428203A US 8813123 B2 US8813123 B2 US 8813123B2
US10704282
US20040143843A1 (en )
Raymond F Ratcliff, III
A Benevento II Francis
INTERAD TECHNOLOGIES LLC
INTERAD TECHNOLOGIES, LLC
FIG. 4 is a block diagram view of an embodiment of the user of the present invention; and
FIG. 5 is a block diagram view of an embodiment of the advertising modification of content to user system.
FIG. 2 is a block diagram view of an embodiment of the computer system of the present invention. In FIG. 2, a computer system 200 is shown having a server storage medium 205. The server storage medium 205 may be any type of storage device as are well known in the art, for example, any type of disc including floppy disc, optical disc, DVD, CD-ROMS, magnetic optical discs, RAM, EPROM, EEPROM, magnetic or optical cards, or any type of storage media that is suitable for storing electronic instructions/data. The server storage medium 205 contains individual databases including an entire content media 210, an entire advertising media 215 and a personalized data database 220 of a user 240. It is noted that the personalized database 220 may also contain personalized data of multiple users. Each of these databases store either content 210, advertising 215 or personalized data 220 for use in the computer system 200 using an embodiment of the method of the present invention as described below. The computer system 200 further includes a server 225, which may have the embodiment of any general purpose computer as shown in FIG. 7 described below. It is noted that the computer system 200, as shown in the embodiment of FIG. 2, shows a server 225 and client 235 as two separate general purpose computers (FIG. 7). However, as is apparent to one skilled in the art, the server 225 and client 235 connected by the data network 230 may, in fact, be a single general purpose computer, where the data network 230 is a bus rather than a data network such as the Internet. That is, while the embodiment of FIG. 2 shows the server and client as separate entities, those entities may in fact be one general purpose computer.
FIG. 3 is a block diagram view of the server 225 shown in FIG. 2. In FIG. 3, various software layers or modules are shown within the server 225. As is well known to one skilled in the art, these layers or modules are implemented in computer code to perform the functions described herein. It is noted that while the server 225 is shown with the layers or modules depicted in FIG. 3, various other hardware and software modules may exist within server 225 including, for example, the server processor, storage means, etc. to make the server a general purpose computer as exemplified in the embodiment shown in FIG. 1.
1. A method for providing a customized video advertisement over a data network to a searcher, the method comprising:
generating, in response to a search initiated by the searcher over the data network, a search answer list including a plurality of search answers, the search answer list being customized based on personalized data of the searcher;
transmitting the search answer list over the data network from the computer system to a searcher device, wherein the search answer list is presented on the searcher device but is not permanently stored at the searcher device for subsequent presentation to the searcher;
generating, in response to the search initiated by the searcher over the data network, an advertisement list indicating a plurality of video advertisements, wherein the advertisement list is (i) customized based on the personalized data of the searcher and the customized search answer provided to the searcher in response to the search and (ii) related to a category of the search;
transmitting the advertisement list over the data network from the computer system to the searcher device, wherein the advertisement list is presented on the searcher device but is not permanently stored at the searcher device for subsequent presentation to the searcher; and
providing the searcher device, over the data network and in response to a searcher's selection, with at least one video advertisement corresponding to the searcher's selection selected from said advertisement list in addition to at least one search answer from said search answer list,
wherein said personalized data is not processed local to the user.
2. The method of claim 1, wherein the search is conducted by the searcher through an electronic network search engine.
3. The method of claim 1, wherein the data network includes an Internet.
4. The method of claim 1, wherein the data network comprises communication links between an advertiser, a content provider, a content owner and the searcher.
5. The method of claim 1, wherein the personalized data includes a personal profile.
6. The method of claim 1, wherein the personalized data includes a television show preference.
7. The method of claim 1, wherein the personalized data includes past viewings.
8. The method of claim 1, wherein the at least one of the plurality of video advertisements is directly related to the category of the search.
9. The method of claim 1, wherein the personalized data of the searcher includes preferences of the searcher for specific categories, products, or services.
10. The method of claim 1, wherein the at least one of the plurality of video advertisements is a periodic intermittent message or a product or service placed within the search result.
11. The method of claim 1, wherein the at least one of the plurality of search answers represents video media, the method further comprising transmitting the at least one of the plurality of search answers on the data network from the computer system to the searcher device.
12. A method for generating a customized media list, the method comprising steps of:
receiving, at a server, a search query from a client device, the client device being coupled to the server through a data network;
identifying a search answer, in response to the search query, the search answer being customized based on personalized data associated with a user of the client device;
updating the personalized data associated with the user of the client device based on the customized search answer;
identifying a video advertisement responsive to the search query, the video advertisement being customized based on the updated personalized data associated with the user of the client device;
generating a customized media list including the customized video advertisement; and
transmitting, through the data network and to the client device, the customized media list.
13. The method of claim 12, wherein the video advertisement is being customized based on the customized search answer and one or more other parameters included in the personalized data associated with the user of the client device.
14. The method of claim 13, wherein the one or more parameters included in the personalized data comprise a personal profile.
15. The method of claim 13, wherein the one or more other parameters included in the personalized data comprise a television show preference.
16. The method of claim 13, wherein the one or more other parameters included in the personalized data comprise past viewings.
17. The method of claim 13, wherein the one or more other parameters included in the personalized data comprise data entered by the user of the client device.
18. The method of claim 12, wherein the data network includes an Internet.
19. The method of claim 12, wherein the data network comprises communication links between an advertiser, a content provider, a content owner and the user of the client device.
20. The method of claim 12, wherein the client device includes a general purpose computer.
21. The method of claim 12, wherein identifying the customized video advertisement includes identifying a customized video advertisement that is configured to optimize the user's response to the customized video advertisement.
22. The method of claim 12, wherein the customized video advertisement is related to a category of the search.
23. The method of claim 12, wherein the personalized data of the searcher includes preferences of the searcher for specific categories, products, or services.
24. The method of claim 12, wherein the customized video advertisement includes a periodic intermittent message or a product or service placed within a search result.
25. The method of claim 12, wherein the search answer represents video media.
26. The method of claim 12, wherein identifying the customized video advertisement includes:
comparing properties of advertisements included in an advertising storage medium to the personalized data associated with the user of the client device; and
selecting the customized video advertisement based on the result of comparison.
27. The method of claim 12, wherein the customized media list includes the customized search answer.
28. A method for providing a customized video advertisement over a data network to a searcher, the method comprising:
transmitting the search answer list over the data network from the computer system to a searcher device, wherein the search answer list is presented on the searcher device;
updating the personalized data based on the customized search answer;
generating, in response to the search initiated by the searcher over the data network, an advertisement list indicating a plurality of video advertisements, wherein the advertisement list is generated based on the updated personalized data of the searcher and (ii) related to a category of the search;
transmitting the advertisement list over the data network from the computer system to the searcher device, wherein the advertisement list is presented on the searcher device;
retrieving, in response to a searcher's selection, at least one video advertisement corresponding to the searcher's selection selected from the advertisement list; and
providing, over the data network, the retrieved at least one video advertisement in addition to the search answer list with the searcher.
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US10704282 US8813123B2 (en) 2000-01-19 2003-11-07 Content with customized advertisement
US14462269 US20140359661A1 (en) 2000-01-19 2014-08-18 Content with customized advertisement
US14462269 Continuation US20140359661A1 (en) 2000-01-19 2014-08-18 Content with customized advertisement
US20040143843A1 true US20040143843A1 (en) 2004-07-22
US8813123B2 true US8813123B2 (en) 2014-08-19
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US14462269 Abandoned US20140359661A1 (en) 2000-01-19 2014-08-18 Content with customized advertisement
US (2) US8813123B2 (en)
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US20040143843A1 (en) 2004-07-22 application
US20140359661A1 (en) 2014-12-04 application