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Cadbury Schweppes Marketing Strategies - Excel
61609163
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Cadbury Schweppes Marketing Strategies document sample
Public Consultation on the Agency&#39;s Action Plan on The
Promotion of Food to Children
Part 1 - Comments on the Action Plan Policy Proposals
Summary of Responses to Consultation on The Agency&#39;s Action Plan on the Promotion of Food to Children
Action Plan                                                                       Summary                                                                Respondent
General                                              The proposal is welcomed, and support has been expressed                                                              RCMA
Leeds CoOp
IP379
NCW(GB)
NHS-HDA
NHS Argyll/Clyde
NCC               Heinz
C&amp;H Dieticians
The Action Plan could have been cross-referenced with complementary and evolving Welsh Assembly Government policies   WFA
and programmes. Clarity is needed between the Welsh National Policy and the UK policy
There is concern that there are not enough resources to implement the Action Plan at a local level                    NI Education
Annex 3, Part 1                                                                       Page 2
FSA Scotland have produced specifications for a number of foods, such criteria must be applicable UK wide                         Brakes
The proposed timescales are seen to be extremely ambitious and unrealistic                                                        BNF
SA Meat
The proposed timetable is agreed with                                                                                         CPHVA
There is concern over increased use of artificial sweeteners and flavourings. There should be limits on the use of E numbers, IP379
and further guidance should be issued on the safety levels of artificial sweeteners                                           IP381
All food manufacturers and sellers should be licensed by the FSA                                                                  CO14
It is believed that children eat much the same products as adults, therefore it has been questioned as to why policy is being     BRC
developed where it is seen to have a limited impact on improving childrens diets.                                                 ASDA
This policy suggestion is neither proportionate, accountable, consistent , transparent or targeted, and fails to meet             BRC
government principals of good regulation                                                                                          BSDA
There is a lack of evidence-base to justify proposed restrictions                                                                 BSDA
There is concern over current products on the market, having to be re-formulated                                                  Somerfield
Health claims must only be used once they have been independently scientifically proven                                           SNAP
Policy and legislation is required, guidelines are not sufficient to ensure full &quot;take up&quot;                                        Sure Start (WGC)
It is felt that legislation may discriminate against &quot;specialist producers&quot; who may, subsequently experience difficulties with    SNAP
It is suggested that initiatives should not be limited to childrens products, but to all food in general                          CoOp
It is suggested that nursery and primary school children should be targeted in this action plan                                   BDA
There is concern that initiatives are not based on evidence and sound science, as this is essential in maintaining the FSA&#39;s      BCCCA
reputation for objectivity and trustworthiness                                                                                    Cadbury
Disappointment has been expressed that the FSA have not taken this opportunity to communicate the benefit of high energy          BCCCA
foods as part of a balanced diet, and have instead focused on a series of restrictions                                            Cadbury
Along with all proposals, there should be an education programme on improving and increasing knowledge of the importance          CoOp
of a balanced diet                                                                                                                BHA
By Autumn 2004 The Agency will develop advice on further            There is support for this proposal, however, there is need for consideration of this in the wider context; as well as specification CH Dieticians
action to improve school meals that will cover both the provision   on exactly how school meals will be improved                                                                                        CASH
of healthy options and how best to promote these options                                                                                                                                                Unilever
Support is expressed for this proposal                                                                                            RCMA
Annex 3, Part 1                                                                                          Page 3
There is a need to educate school catering staff on the important of balanced diets                                             NUT
There are doubts about the practicality of developing nutrient specifications for school meals                                  FDF
Compulsory standards for school meals must be based on the recommended salt levels that have been set out by SACN.              CASH
Drinks aimed at children must also be considered                                                                                CH Dieticians
By December 2004 The Agency will develop guidelines for              Any guidelines proposed, should fit with a &quot;whole school approach&quot; to nutrition and link to DH work                             BCCCA
schools and other publicly funded premises which children visit                                                                                                                                      Cadbury
regularly (such as leisure centres) on healthier choice vending.                                                                                                                                     NI Education
Support is expressed for this proposal                                                                                          RCMA
There is concern that children are receiving mixed messages , in terms of what they are taught about nutrition, and what they   NI Education
receive in the school canteen
The direct and indirect commercial promotion of food and drink high in salt, sugar and fat should be banned                     WFA
The acceptability of food and drink that is permitted to be brought into school should be specified                             WFA
A definition for the term &quot;healthier&quot; is required. There is concern about the proposal to classify foods as &quot;more healthy&quot; or   NCW (GB)
&quot;less healthy&quot;                                                                                                                  NHS-HDA
Guidelines must consider that children will need high energy (dense) snacks to maintain their energy and concentration          BCCCA
levels                                                                                                                          Cadbury
Publication of Nutritional Criteria is needed for use by the food industry, this would aid in the production of goods which met a RCMA
use by food industry (including the food service sector) that are    certain minimum criteria, thus allowing industry to respond quickly                                                               SNAP
intended to reduce levels of fat, sugar and salt in foods, product                                                                                                                                     IP375
ranges, and meals aimed specifically at children. The Agency
will work with stakeholders to develop these criteria, and will
subsequently monitor the uptake by the food industry and
Annex 3, Part 1                                                                                         Page 4
The concept of nutrient profiling is supported, although there are concerns on how the criteria will be established; portion size McCain
should also be a consideration at this stage                                                                                      BNF
Development of nutrient criteria is seen as a step in the right direction and support for this proposal is expressed                  IP375
WCC                 NHS-
HDA               SNAP
There is a willingness to work with the FSA to develop such criteria                                                                  Somerfield
There are no recommendations for levels of sugar and fat (like the SACN levels for salt) , therefore the FSA should take a            NHS-HDA
lead on developing these. The SACN should review the population targets for fat.                                                      FoPH
Criteria is required for reduction of fat, salt and sugar                                                                             CA
Accreditation should be available to industry for producing low fat/salt/sugar goods. This would transfer the onus onto them.         SNAP
Good Practice should be highlighted, showing industry that the FSA is fully behind them. (There should be elements of co-             ISBA
operation and sharing of best practise, as opposed to naming and shaming)                                                             Heinz
Criteria must be practical, workable and introduced in stages                                                                         Unilever
Manufacturers who persistently fail to make appropriate reductions, should be &quot;named and shamed&quot;                                      NHF
It is unlikely, given the structure of foodservices, with a high proportion of small businesses, that nutritional criteria will be of BHA
any practical benefit
Changes to nutrient levels must occur over a number of years to allow consumers to become accustomed to the difference in BCCCA
flavour                                                                                                                               Cadbury
Formulating food to specific criteria can be a problem for manufacturers, as there are technical constraints and complications Somerfield
in delivering food to such standards                                                                                           BCCCA
Due to scientific complexities, It is vital that definitions for nutrient profiles are agreed with the support of independent nutrition MRC
scientists                                                                                                                              NHF
Support is not expressed for this proposal, and it is hoped that any best practise advice is agreed with the DH and backed by         FAU
professional nutrition bodies
Annex 3, Part 1                                              Page 5
There is no need to undertake any further initiatives related to these nutrients, as the food Industry already offers a wide range FDF
of products with clearly labelled reduced fat and sugar content. Concern therefore exists for the right of choice for the
The FSA should ensure that consistent criteria is used across the food industry, it is not felt that it is appropriate to develop     CA
criteria solely for children&#39;s food
The concept of nutrient profiling has no scientific basis. The proposed EU legislation on Nutrition and health claims advises ISBA
that the prohibition of claims on certain foods based on their nutrient profile, is contrary to the basic principle that there are no Heinz
good/bad foods, just good/bad diets
There are concerns as to how the nutritional criteria for the use of signposting, will be developed. There is a clear need for      BRC
scientifically based assessments as opposed to a subjective approach on nutrition                                                   BACC
Enforcement action is required on Best Practise advice for signposting foods high in salt/fat/sugar                                 RCMA
on signposting of foods, meals or snacks high in salt, sugar or                                                                                                                                        BDA
fat and of healthier options. This advice will be for use by the                                                                                                                                       NFWI
food industry (including the food service sector). Guidance will                                                                                                                                       NHF
also be provided on the use of high, medium and low descriptors
on nutrition labelling panels. The Agency will work with
stakeholders to develop this advice, and will subsequently
monitor uptake by the food industry and publish the results.
There is a need for a consistent approach, to avoid misleading consumers                                                            CA
The used of cosmetic food additives in low nutrient foods should be reviewed                                                        WFA
Attempts to do this in the past have not been successful. There is little published data about the effectiveness of Signposting     BNF
schemes, few of these schemes have been properly evaluated                                                                          FDF
This is seen as a negative marketing message. Emphasising positive behaviour (such as increasing consumption of fibre etc) ASDA
is seen to be more motivating to customers and have a positive effect on longer term behaviour                             FDF
McCain                     FAU
It may be more feasible to develop a robust range of key nutrients which are of relevance to public health                          BNF
Signposting should be visually appealing to children                                                                                SCC
Clearer and more accurate labelling is required as well as signposting as a quick method of distinguishing food stuffs              BMA
N Lanks Council
Annex 3, Part 1                                                                                        Page 6
There is concern that &quot;signposting&quot; foods will mislead consumers, if it does not take into account the total nutrient content of a BRC
food or the nutritional requirement of different age groups of the populous                                                        ISBA
There will be problems with labelling foods with High/med/low descriptors, as often, they may not comply with guidance but        Somerfield
are valid for child&#39;s diet                                                                                                        ASDA
The proposal for signposting foods is not supported                                                                           SA Meat
There is concern that the proposal for signposting foods may be too simplistic                                                BPC
The government should push for signposting schemes to be included as part of a review of the EU nutrition labelling directive CA
Support is expressed for this proposal                                                                                            WCRF
There is a need for clearer definitions of &quot;high/medium and low salt/fat and sugar&quot;,and they should be set by the FSA not         CH Dieticians
industry                                                                                                                          PBH2
Additional UK requirements on top of soon to be EU legislation would further disadvantage British Businesses against EU           BCCCA
on the use of nutrition and health claims on food aimed            competition                                                                                                                       FDF
specifically at children. The Agency will work with stakeholders                                                                                                                                     Unilever
to develop this advice, and will subsequently monitor uptake by                                                                                                                                      Cadbury
the food industry and publish the results.                                                                                                                                                           McCain
In order for the FSA to fulfil this action point, it is necessary to have access to nutrition expertise                           FDF
Schools / other public funded premises
General                                                            There is support for all these proposal                                                                                           NCW (GB)
The recommendations of the &quot;House of Commons Health committee, Obesity, Third Report of Session 2003-04&quot; - are                    WFA
Annex 3, Part 1                                                                                          Page 7
There is a specific need for regulation in this area. The Childrens Food Bill adopts a more robust position on this               Sustain
Children should not have to purchase water, due to the demise of freely available drinking fountains in parks and school          NUT
playgrounds. Bottled water is of similar cost to soft drinks, children inevitably choose the latter
Initiatives such as fairtrade products can be used to improve global awareness of foodstuffs and stimulate interest in children   RCMA
School curriculum should include critical viewing skills, to enable children to interpret advertisements                          BMA
There should be incentives for support of FSA guidelines                                                                          RCMA
Awareness amongst children of all ages must be encouraged, i.e. the use of workshops/debates/projects                             BHF
Children need to be educated- Food Technology/Home Economics should be a permanent feature in schools and should be               BHF
one of the first instances where children learn about balanced diets, from year One onwards (5+)                                  CH Dieticians
BDA56
NHFC255
It is vital to reinforce healthy eating messages at &quot;tuck shops&quot; and points of sales, not only vending machines and school        CH Dieticians
meals                                                                                                                             PHB256
Advertising near school premises should be considered                                                                             CH Dieticians
Annex 3, Part 1                                             Page 8
OFSTED (and/or DfES and equivalents) must be involved with implementing the action plan and monitoring it as part of their CH Dieticians
inspection criteria                                                                                                        BDA
The whole school dining experience needs to be revised, to include better environment, better catering equipment, longer         WFA
lunch hours etc                                                                                                                  WCC
Publicly funded bodies and facilities should promote healthy foods                                                               Leeds City Council
Vending machines are a source of revenue for schools, therefore it must be financially viable to opt for healthier options.      SNAP
centres) should ensure that vending machines offer healthier         Children should be encouraged to be involved in this area when it comes to stocking the machines                                 RCMA
options                                                                                                                                                                                               BDA
This is wholly welcomed, however, action is required now                                                                         NGC
Vending, tuck shops and breakfast clubs should all be subject to statutory standards framed around appropriate nutritional       NHF
If vending machined solely stock healthy snacks, there is the danger of children leaving school in order to purchase unhealthy   The Green Machine
products                                                                                                                         BHA
Vending machines must only offer healthy food items                                                                              CH Dieticians
CASH              FAW
GCC(NI)
Choices should also include higher energy dense foods, as children who are more active need to be considered                   FDF
The FSA must work with the Automatic Vending Association. There is a need to clarify the criteria for &quot;healthier&quot; foods, which BCCCA
would be allowed in vending machines                                                                                           Cadbury
Government must ensure that financial or quality guidelines and specifications permit, encourage ad demand reference to          Leeds City Council
health standards, otherwise the cheapest or most profitable option is chosen
Branded vending machines selling unhealthy options should not be permitted in schools                                            BMA
centres) should not accept vending machines with branding                                                                                                                                             BHF
associated with foods, meals or snacks high in fat, sugar or salt.                                                                                                                                    SNAP
There is concern that &quot;guidance&quot; is not sufficient to ensure full take up                                                        CA
Guidance is required, as well as support for schools who take action                                                             NIAC
Annex 3, Part 1                                                                                          Page 9
This is a matter of choice, and should continue to be so                                                                           FDF
Any removal of branding from machines, should not disadvantage the vending machine against tuck shops and other points             AVA
All school meals should meet a certain nutritional criteria and there should be policies in place to support this                  RCMA
options at mealtimes and develop incentives to support them in                                                                                                                                      CoC
accordance with the Agency’s guidelines.                                                                                                                                                            NFWI
Schools need an increased budget in order to provide healthier options for school meals                                            NCB
There is a need to educate children on balanced diet and choice                                                                    FDF
There is a need for other settings (youth and community centres, Paediatric/NHS establishments) to be considered                   NCB
It would be of value if the FSA could estimate the costs and benefits of provision of free nutritious school lunches, as           WFA
compared to other costs (i.e., cost of obesity)
In theory, this should already be the case-due to the publication of &quot;Nutritional Standards for School Lunches&quot; in 2000. The       MLC
fact that this matter still needs to be addressed shows that there is a clear need for greater investment in this area             CA
Healthy School meals / fruit / milk should be free of charge; subsidised or at low cost, to ensure full take up by children        BMA
It may not be appropriate to achieve the promotion of healthy foods by publicly funded bodies through regulation , A gradual       Leeds City Council
and carefully planned change is required, as there are concerns that children will just look elsewhere for alternative products    McCain
The use of tokens should be considered, to avoid stigma for children taking free school meals, as well as linking to interactive   FAW
schemes that reward a healthier choice of food                                                                                     WCC
Increased school budgets will enable schools to provide healthier options.                                                         NCB
Government and Ofcom (the broadcast media regulator)             Tax advantages for advertising should be removed                                                                                   CoC
General                                                          The recommendations of the &quot;House of Commons Health Committee, Obesity, Third Report of Session 2003-04&quot; - are                     WFA
Legislation should be introduced, to protect children from advertising and promotions directly targeted at them                    SCC
VAT should be charged on unhealthy snack foods with little nutritional value                                                       IP379
There is a need to establish a framework to develop overall coherence and strategic thinking, and cross cutting action across WFA
all relevant policy areas at all levels
The Government should consider establishing national/Regional Youth Food Assemblies, so young people can contribute to WFA
developing healthy food policy
Levies should be applied, to recover the production subsidies for oils, sugar and dairy fats. The levies should be used to    WFA
subsidies the distribution and marketing of fruit and vegetables
Annex 3, Part 1                                                                                     Page 10
The outcome of the Ofcom review should not take precedence over the Hastings Review                                           NHS-HDA
Lobbyists will resist government intervention if they perceive that profits will be affected                                  SNAP
Campaigns which encourage unhealthy snacking should not be endorsed                                                           RCMA        BDA
promotional campaigns that encourage children to consume                                                                                                                                       NI Health
foods, meals or snacks high in fat, sugar or salt.                                                                                                                                             NHS-HDA
Caution is expressed in the &quot;demonising&quot; of certain foods, 80% of children are of normal weight, and this needs to be         FDF
considered                                                                                                                    MLC
Strong support is expressed for this proposal                                                                                 CA
Objections from Industry that classification of food leads to &quot;demonising&quot; foods are not convincing, as there are ways of     NCC
There is a need for consistency in action by government, who say that they do not wish to encourage school children to eat    NUT
chocolate in order to obtain sports equipment, however, are now endorsing another similar campaign by a leading               MLC
The existing guidance on government associations with schemes and products does not make specific reference to food           NHS-HDA
promotions. The FSA should work with the Cabinet Office to update and publicise the guidance more widely
It is important to consider &quot;indulgent&quot; food products, which are usually known by the consumer to be eaten in moderation      FoB
Macronutrients need to be considered, and snacks high in fat/sugar can be a source of such nutrients                          BCCCA
There should be support from Government and agencies for campaigns that encourage healthy eating                              FoB
The labelling of sodium as &quot;salt&quot; is unscientific and misleading. Companies should label sodium, but in addition how much   BCCCA
changes to EU rules:- 1.mandatory nutrition labelling on all foods salt that the sodium represents
to include energy, fat, saturated fat, sugar and salt information
(rather than sodium)
2.arrangements to prohibit use of nutrition and health claims on
foods with adverse nutritional profiles
Support is expressed in principle, for this proposal                                                                          BBCw
Full support is expressed for these proposals                                                                                 NHF
In the absence of legislation, FSA guidance on health claims aimed at children is desired                                     CA
Annex 3, Part 1                                                                                     Page 11
Labelling should be written in a language and style that is accessible to children and young people and families, using non-         NCB
technical language and stating clearly the nutritional content and providing proven and accurate health/nutritional claims.          4Children
Clearer labelling is welcomed and support is expressed                                                                               FAU
If packs are small, companies should be afforded the option of providing the information by other means, such as websites,           FDF
care-lines or leaflets.                                                                                                              Unilever
There is concern for this proposal (2nd point), as it may act as a disincentive for industry to innovate and produce wider range FDF
of foods with additional health benefits                                                                                         FoB
There is concern for this proposal (2nd point), as it is felt that there could be a negative impact on children&#39;s diet (because of   BFG
foods like cheese, whole milk, dried fruit etc)                                                                                      Dairy Council
Consumers may not be aware of the different types of sugars in foods, whilst education is the key, stricter guidelines are           IP382
required to prevent industry misleading the consumer
Support is expressed for this proposal                                                                                               CASH
rules:- an improved format for nutrition labelling, including use of                                                                                                                                        NFWI
high/medium/low descriptors for fat, saturated fat, non-milk                                                                                                                                                NCB
extrinsic sugar and salt.                                                                                                                                                                                   WCC
This proposal is not supported; food is complex and consumers needs are varied. Information should be clear and concise, in Unilever
order to enable the consumer to make an informed choice
The term non-milk extrinsic sugar is not used in the EU, and there is no evidence that there is a difference in the dental or        BCCCA
nutritional effect of intrinsic and extrinsic sugars                                                                                 Cadbury
The list of nutrients is inconsistent with that of the DH document &quot;Choosing Health&quot;, which includes fibre. Inclusion of fibre,      FoB
will create problems with interpretation (high fibre, is associated with health)                                                     ASDA
Intrinsic milk sugars should be included as part of labelling of sugar content in foods                                              IP383
There is concern from the perspective of developing a coherent and scientifically robust approach that is relevant across            BNF
Annex 3, Part 1                                                                                           Page 12
There is concern about the extent to which television advertising in its content, frequency or scheduling has been           BACC
action to address the imbalance in TV advertising of food to         demonstrated to exert a meaningful influence on childrens diets                                                              ISBA
children is justified                                                                                                                                                                             BSDA
- action on advertising during children’s TV slots would be likely                                                                                                                                Dairy Council
to have some beneficial effect and that wider action might also                                                                                                                                   FDF
be justified, depending on the evidence generated during                                                                                                                                          FAU
Ofcom’s review                                                                                                                                                                                    MLC
- action on the relative amounts of advertising for foods, meals                                                                                                                                  FoB
or snacks high in fat, sugar or salt and for healthier foods, and                                                                                                                                 Heinz
the times at which these adverts are scheduled, is likely to be
the most effective option to address the imbalance. Further
consideration of possible actions will however follow Ofcom’s
Government and Ofcom should do more than just &quot;note&quot; the Agency view that various actions should be taken on advertising     SFAC
The conclusions of the Hastings report (2003) are deemed to be unsound in terms of being the basis for policy making. The    ISBA
FSA should focus on the other factors such as parental attitudes and taste                                                   FDF
The FSA is urged to resist any suggestions that action should be delayed, pending further research. It is more appropriate for NHF
the FSA to assign the burden of proof to the food and advertising industries to demonstrate that their activities do NOT
contribute toe problems in children&#39;s diet/health
It must be recognised that expectations must be tempered as to what influence the change in television advertising, regulation BACC
and scheduling will have to changes to the overall health of children and influencing a healthier diet.                        ISBA
Ofcom should be taking more initiative in this area.                                                                         FAW
There is no objection to this review, however loss of sponsorship by certain manufacturers might lead to a loss of quality   FDF
- it should review arrangements for regulation of sponsorship of     programmes which have been traditionally sponsored by the food industry                                                      FAU
programmes                                                                                                                                                                                        FoB
Government should recognise and acknowledge that the foods promoted to children are dominated by those that are high in      Sustain
sugar/fat/salt; and that children have the right to grow up, free from commercial pressures to buy such foods                Food Commission
There is full support for this proposal                                                                                      Sustain
Annex 3, Part 1                                                                                         Page 13
It is recommended that Ofcom include a new section with rules and guidance on children and food advertising                      NHF
Advertising regulation should reflect both public policy and concerns, it is appropriate to take a more urgent view of the key   NCC
risks involved and for advertising regulation to adopt a more precautionary approach
Legislation should be introduced, to protect children from advertising and promotions, directly targeted at them                 Sustain
Support is expressed for the Review commissioned by Ofcom, there is also willingness to consider age-limits of target            Unilever
The FSA should recognise Ofcom&#39;s leadership and expertise in this area                                                           ISBA
General                                                           The recommendations of the &quot;House of Commons Health Committee, Obesity, Third Report of Session 2003-04&quot; - are                   WFA
There are concerns as to how much influence can be brought to bear on the various agencies to implement the proposals            SFAC
Disappointment has been expressed that there are not specific actions to reduce direct marketing to children of foods which        Leeds City Council
are high in fats, salt and sugar.
Care is needed over the definitions of &quot;healthy&quot; and &quot;healthier&quot; , in terms of promotion                                           Leeds City Council
The media should be utilised more to promote healthy eating, and education on nutrition as well as highlight persistent failings   RCMA
programming opportunities to promote healthy eating to children of industry / certain manufacturers                                                                                                BHF
There is potential in this proposal, it would be of value to evaluate the effectiveness of such initiatives                      MoL
Programme makers should write healthy eating practises into children&#39;s programmes                                                NI Health (one respondent)
There is support for this proposal                                                                                            CA
A government led multi media public health campaign in which the food industry&#39;s marketing skills could be utilised, has been FDF                  Unilever
proposed                                                                                                                      BHA
Annex 3, Part 1                                                                                       Page 14
Revenue is made from advertising, a strategy is needed to prevent TV channels from advertising unhealthy products                 SNAP
There must be clear guidelines for which foods fall into which categories, in terms of what will be allowed to be advertised at   BACC
what time of day                                                                                                                  Heinz
This proposal is fully supported                                                                                                  RCMA
initiative to consider introducing nutritional criteria for use of                                                                                                                                     WCC
characters from its children’s programmes                                                                                                                                                              BHF
Further information about methods of vetting food products, for children of all ages, would be welcomed                           CLOs
There is an understanding of the need to improve children&#39;s diets, however - a clear lead from Government is required.            CLOs
Definitive guidance from an independent body (i.e., FSA) is required, as to what sorts of food and drink products are suitable    CLOs
for promotion to children
Restricting or banning the use of characters from some food advertising would be a missed opportunity to use them in              BACC
promoting a positive diet
Character liscencing organisations would welcome a concise update on the current state of play, on childrens food                 CLOs
composition, recommended daily allowances etc
Voluntary agreements alone will not achieve the best results, statutory legislation is required                                   NHF
This is not seen as practical, in light of the difficulties foreseen in developing nutritional criteria                           FDF
It is recommended that the FSA and the WHO determine the criteria for character licensing                                         NHF
Annex 3, Part 1                                                                                          Page 15
General                                                           The recommendations of the &quot;House of Commons Health Committee, Obesity, Third Report of Session 2003-04&quot; - are                WFA
Sponsorship of programmes should be strictly regulated to ensure the &quot;big five&quot; (confectionery, crisps, soft drinks, sugary   CoC
products and savoury snacks) do not get prime time viewing. The timing of adverts should be regulated/monitored               IP376
Advertising and marketing of unhealthy products to children should be banned, there is growing public support for controls on Stretch-n-grow
target marketing to children                                                                                                  CASH
NFWI               Leeds
The ASA should be replaced by an independent national body, that examines claims and adverts for foodstuffs                   VEGA
There must be cleared guidelines on the wording permissible for promotion of foodstuffs to children                           BHF
Action is required to strengthen the ASA codes and ensure that the Ofcom codes do not differ                                  NHS-HDA
There is concern that there will be limits to the advertising of new innovative products, which would limit their success     Cadbury
Legislation is required to protect children from advertising and promotions, directly targeted at them                        Sustain
Health professionals should work with advertising agencies                                                                    BMA
Controls of promotion should go beyond that of advertising, guidelines should advise against target marketing including the   RCMA
arrangements for regulation of food advertising to children using use of subliminal advertising,and the use of SMS/Internet- which need tighter regulations                                     BDA56
new media such as internet and mobile phones under review                                                                                                                                       CASH
There is full support for this proposal                                                                                       BHF
The ASA should positively discourage the use of new media                                                                     SFAC
It is outside the remit of the ASA to monitor website content                                                                 ASA
Annex 3, Part 1                                                                                       Page 16
Government should also be involved in monitoring new media                                                                          CA
It would be seen as discriminatory to prevent foods/selected products from being advertised                                         MLC
In the mean time, advertisers should use new media                  The use of mobile phones as a means of advertising to children is not agreed with                                                   BNF
opportunities to promote healthier foods                                                                                                                                                                ASDA
There is scepticism about the likely effectiveness of the promotion of healthier foods                                              NHS-HDA
Food Manufacturers/Retailers/ Food Service
General                                                             Support is expressed for all proposals, however, concern exists                                                                     RCMA
Strong support is expressed for these proposals                                                                                     Southern Health
Best practise advice is also required for adults                                                                                    RIPH
Appropriate legislation is required to ensure full uptake of proposals                                                              NHF
Pricing strategies need to be considered, i.e. reversing the price difference between white and wholemeal bread by cross-           FoPH
The FSA are urged to recognise the wide range of initiatives which industry have already undertaken                                 BPC
Industry has already taken action in many of these areas for example, removal of confectionery from checkouts, developed            BRC
child and normal ranges which follow strict criteria (Whitbreads), have conducted trials for reducing percentage fat in             FoPH
products (Brake Brothers)                                                                                                           CoOp
Consideration must be given to the acquisition of new stores, which may delay conformation with policy                              CoOp
Initiatives which have been pioneered by retail initiatives will now have policy in place with the backing of the FSA, which will   CoOp
be helpful for implementation across industry
The Agency should work with food manufacturers and
retailers to develop and encourage uptake of best practice
General                                                             Health professionals should work with Manufacturers                                                                               BMA
Financial incentives should be offered - i.e. tax breaks/ grants / loans should be offered to industry to ensure support from the SNAP
beginning                                                                                                                         Hull City Council
The use of Guideline Daily Amounts (GDAs) on packs is preferred- along with improvements in labelling, this will give the           Unilever
consumer the choice                                                                                                                 BHA
It is of great concern that in trying to force a cultural change in consumer attitudes to food; product placing and the availability ACS
of fresh produce in stores may be considered. This may cause problems for small stores
It is important to look at potion size of foods                                                                                      FoPH
A best practise plan is required (i.e. specific targets for salt/fat/sugar reduction) to assist with the Action Plan, manufacturers SNAP
are more likely to take advice on commercially viable healthier products.                                                            CH Dieticians
use of front of label signposting of foods or snacks high in fat,   There is concern, in particular, about the reliance on developing nutrient criteria and product signposting as a means of           BNF
sugar or salt and of                                                delivering behavioural change                                                                                                       ACS
healthier children’s choices
Annex 3, Part 1                                                                                       Page 17
Fully support this proposal, and is pleased that a competitor is trialing the system that was initially used by CoOp              CoOp
This should apply to all foods, not just foods aimed at children                                                                  CA
There are practical issues to consider such as colour coding of foods. If signposting is purely colour based, people with         Unilever
red/green colour blindness and other visual imparities will be at a disadvantage
Such descriptors could lead to misconceptions due to the variables involved (age/health/portion size/ level of activity of        AVA
children)                                                                                                                         FoB
reducing the amounts of fat, sugar and salt in foods and product This should be part of a wider initiative to address all food products                                                           CoOp
ranges aimed                                                                                                                                                                                      NHF
specifically at children
Strong support is expressed for this proposal                                                                                    NHF
Convenience &quot;lunchbox&quot; meals should be assessed, as they contain high levels of salt                                             SNAP
Consideration needs to be given to other regulations which state compositional criteria for foods such as chocolate, which is     Cadbury
required to have at least 25% fat
Convenience operators are severely limited in their ability to influence the content of fat,sugar and salt in stocked products, as ACS
many local stores do not retail &quot;own brand&quot; foods
There are organoleptic (taste) factors to consider with this proposal                                                              SA Meat
Support is expressed for reduction of salt in children&#39;s products                                                                  CASH
Salt reduction is achievable, but must be balanced against shelf life/food microbiological safety issues                           SA Meat
Practically of manufacture, acceptability of the end product and an acceptable return on investment are essential factors to       McCain
consider when changes are made to products
Where self-regulation proves ineffective, the government should reserve the right to compel reductions through stronger            4Children
regulations                                                                                                                        Leeds
Industry always responds to and is committed to consumer needs; and already offers a range of products with reduced / no          BSDA
added sugar (fat and salt in relation to foods). There is a need to consider the very diverse needs of the populous               FDF
Caterers need to be educated about the nutritional needs of children                                                              Brakes
Forcibly reducing fat, sugar and salt may not be appropriate for consumers who do have a balanced diet and healthy lifestyle     Unilever
Care is needed in terms of addressing the calorific and nutrient requirements of children, who have different needs at different BSDA
ages                                                                                                                             Brakes
Encouragement from government would help deliver objectives, which have previously been met with difficulties and                 CoOp
opposition from suppliers
Annex 3, Part 1                                                                                    Page 18
Clear universal guidelines are needed for recommended amounts of fat, sugar and salt levels in products                        CoOp
Reduction of either fat or sugar can often see an increase in the other, in some products. The potential difficulty in         CoOp
maintaining product profiles must be considered                                                                                Unilever
The alteration of fat/sugar content of certain foods, must be accompanied by education about dietary balance                   CoOp
The use of artificial sweeteners may encourage consumption of sweet foods, therefore do not necessarily offer a solution to    CoOp
reducing sugar in foods                                                                                                        VEGA
use of high, medium, and low descriptors for fat, sugar and salt   There is concern that this concept cannot be achieved without compromising micronutrient intake in the overall diet, or        FDF
on foods aimed at children                                         possibly escalating eating disorder habits                                                                                     MLC
This is strictly opposed as it is thought that the cost to small retailers would be significant                                ACS
This is accepted and achievable, in the absence of specific legislation, advice from the Coronary Prevention Group was         CoOp
use of nutrition and health claims on foods aimed at children      Such descriptors could lead to misconceptions and remove the element of choice for the consumer. There is lack of clarity on   FDF
which are high in fat, sugar or salt                               how this proposal aligns with the EU proposal on nutrition and health claims                                                   FoB
Claims are aimed at the purchaser, the parent. This is a useful route of communication for relaying important information      MLC
The process of identifying healthy and unhealthy foods should be made easier and more simple for children, young people        NCB
Annex 3, Part 1                                                                                       Page 19
The Agency should work with the food service sector to
develop and encourage uptake of best practice advice on:
general                                                            Restaurants should offer smaller portions of &quot;adult&quot; food, as opposed to the relatively unhealthy &quot;kids&quot; options                  NHS Argyll/Clyde
It is hoped that the FSA/DH document &quot;catering for health&quot; is incorporated into any best practise advice                          BNF
Restaurants etc should have commendations for offering healthy options, not just for children - but on the whole menu.            BHF
reducing the amounts of fat, sugar and salt in meals aimed         How would such foods be defined? It may have to be defined by brand and marketing strategies which would threaten                 FAU
specifically at children                                           commercial sensitivities
This should apply to all foods, not just foods aimed at children                                                                  CoOp
use of menu/notice signposting of meals high in fat, sugar or salt Children have differing nutrient requirements according to their age                                                              Brakes             BBCw
and of healthier children’s choices                                                                                                                                                                  Dairy Council
There are practical difficulties for small businesses, and it is thought that confusion may arise due to misunderstanding         BHA
Support is expressed for this proposal                                                                                            CASH
Food manufacturers, retailers and the food service sector
use promotions which encourage children to make or request         Instore offers for healthier products should be promoted                                                                          RCMA
repeat purchases                                                                                                                                                                                     CH Dieticians
(free gifts, token collect etc) for healthier foods                                                                                                                                                  WCRF
There are concerns about the maintenance of choice for customers                                                          Leeds CoOp
The investment from brands is essential for delivering improvements and promoting physical activity through different     Cadbury
mediums. The benefits of promotional campaigns (such as token collect from chocolate) , and research which follows should
The food industry will continue to abide by advertising and marketing rules which ensure that all activity is done responsibly.   FDF
Willingness to participate in reviewing existing provisions has been expressed, including the promotion of healthier diets and    Cadbury
lifestyles                                                                                                                        BHA
Safety issues must be considered when offers of gifts and toys are associated with food products. This may not be practical       CoOp
and is not allowed with store policy
use new media such as mobile phones and the internet to            This promises to be an effective promotional tool, but it would be more effective to use such techniques to promote healthier     FDF
promote healthier foods                                            diets and what healthier lifestyles entail                                                                                        MLC
Annex 3, Part 1                                                                                       Page 20
use sponsorship (for example, of sporting events for children)    The food industry will continue to abide by advertising and marketing rules which ensure that all activity is done responsibly.   FDF
only for brands                                                   Willingness to participate in reviewing existing provisions has been expressed, including the promotion of healthier diets and    BHA
associated with healthier foods                                   lifestyles                                                                                                                        Cadbury
There is full support for this proposal                                                                                           CA
use celebrities, characters and cartoons to encourage children    There should be realistic exceptions to this, in relation to &quot;treat&quot; foods, such as cakes / novelty foods                         CoOp
Food retailers are encouraged to:
General                                                           The issue about schools having limited resources and being persuaded to work with industry (i.e. offers of equipment for          BHF
purchasing certain foodstuffs) needs to be addressed                                                                              CASH
use in-store promotional techniques, such as reduced prices, for It is believed that food promotions should be determined according to company policy, and not regulated by the FSA                 BRC
healthier products when promoting to children                                                                                                                                                       Leeds CoOp
Retailers may not specifically reduce prices for healthier products aimed at children, other than promotional systems that are     Somerfield
Healthier foodstuffs are more expensive than the unhealthy options, it is difficult to eat well when financial barriers exist      IP379
CPHVA             RIPH
There is a need for controls on how products are displayed and promoted in shops                                                  NFWI
Offers should not be allowed on unhealthy foodstuffs                                                                              IP254
remove confectionery products from checkouts and, wherever        There would be significant problems in removal of confectionery from supermarket check outs, due to small store lay outs and Somerfield
practicable,replace them with healthier options such as fruit     store policy (reduction of theft, and easy visibility for consumers). Store size should be a consideration for this proposal CoOp
There is a need to include other snacks and beverages in this proposal                                                            Food Commission
There is full support for this proposal                                                                                           RCMA
Annex 3, Part 1                                                                                       Page 21
Celebrities and those who license characters and cartoons
General                                                           There should be guidance or rulings, which should be put in place to make it difficult for celebrities to endorse unhealthy        BHF
products                                                                                                                           RCMA
The recommendations of the &quot;House of Commons Health Committee, Obesity, Third Report of Session 2003-04&quot;- are                  WFA
It is necessary to consider what would be the penalties, if guidance on the use of celebrities endorsing products, sponsorship Stretch-n-grow
of events etc where not upheld?
Celebrities must be made aware of the implications of their actions when promoting unhealthy products                          BHF
Celebrities and the use of characters, must be banned from encouraging the consumption of unhealthy foods                          CASH
Sports bodies should encourage / endorse the promotion of healthy foodstuffs                                                       SNAP
Celebrities and those who license characters and cartoons         FSA should encourage celebrities to promote healthier foods, there is potential in this proposal, as there is a need for           CH Dieticians
should use their                                                  education on what a healthier diet/lifestyle entails. Differences in nutrient requirements also need to be considered              BACC
influence to encourage children to eat healthier options rather                                                                                                                                      BNF
than foods, meals or snacks high in fat, sugar or salt.                                                                                                                                              FDF
There is support for this proposal                                                                                                 NCW(GB)
This is best dealt with under the Ofcom review                                                                                     Unilever
It is implausible to enforce bans on celebrity endorsement, as it must be considered what the definition of a celebrity is         FA
It is not possible to control what individuals (football players for e.g.) endorse, as often commercial relationships are formed   FA
with &quot;celebrities&quot;.                                                                                                                Food Commission
Sponsors of events and activities
General                                                           Health audits of direct and indirect commercially sponsored materials for schools, youth clubs, clinics etc, should be             WFA
A voluntary levy of fast food organisations contributing towards supporting sporting activities, in exchange for a lighter         WFA
regulatory touch, is seen as unacceptable
The recommendations of the &quot;House of Commons Health Committee, Obesity, Third Report of Session 2003-04&quot;- are                      WFA
Annex 3, Part 1                                                                                      Page 22
Organisers of events such as sporting events should only accept There is Full support for this proposal                                                                                             RCMA
sponsorship for                                                                                                                                                                                     NCC
brands associated with healthier foods.                                                                                                                                                             SCC
CH Dieticians
Legislation or regulation prohibiting sports sponsorship by food companies would be opposed                                        FA
The investment from brands who sponsor events and celebrities, is essential for delivering improvements and promoting              FA
physical activity. Within guidance that allows for benefits of a promotional campaign to be weighed against potential              GSK
drawbacks, such activities should continue to be permitted                                                                         FDF
It is recommended that organisers of sporting events are encouraged to adopt nutritional criteria in determining sponsorship  NHF
There may be a risk that if sponsorship is restricted to healthy brands, organisations which offer choice may become excluded Leeds City Council
general                                                          A separate section is required to address &quot;action for parents/carers&quot; - It is vital to involve them at this stage                  BHF
Poor diet can result due to trauma, i.e. comfort eating, and the presence of 2 family influences due to marriage break-ups.        IP378                BRC
The matters of social and emotional wellbeing also needs to be recognised                                                          FDF
The role of small businesses should be considered, (as they are able to react to market changes at a faster rate) the form of      Leeds City Council
assistance they may need to achieve this should be considered.                                                                     ACS
The FSA and other organisations should work together to promote models for effective local production and distribution of          Leeds City Council
healthy affordable food - and should not portray this issue negatively, in terms of cost implications
Would like to see more opportunities for young people to be active citizens in their community and to engage and support           NCB
policy and practice development in this area.
Would like to see more mention of how the voluntary section can contribute in the action plan.                                     NCB
Trade associations can play an important role in promotion of healthy eating. Website activity; direct mail and the use of third   FoB
party endorsement should be considered
Annex 3, Part 1                                                                                      Page 23
lifestyle changes        The key to a successful programme lies in education on a national scale (A broader Health Campaign), and change in           ISBA
lifestyle patterns, to include a need to address the importance of physical activity                                         FA
affordability            There is disappointment that there is little mention of affordability, except in relation to promotions. The FSA should be   Leeds City Council
making an input into benefit and allowance levels
Annex 3, Part 1                                            Page 24
Part 2 - Comments on the Action Plan
Summary of Responses to Consultation on The Agency&#39;s Action Plan on the Promotion of Food to Children- The Effectiveness of the Action Plan
Content of Action Plan                                                             Summary                                                                           Respondents
Is it Appropriate                      The Action Plan is broadly welcomed, and it is thought that the correct areas have been covered, however there is need for      NHSS
constructive comments to be taken on board, in order to improve it and ensure full success                                      IP377
The title of the plan should reflect that actions are more wide ranging than just the promotion of foods to children            SA Meat
There is little direct evidence of the health benefits that may be derived, therefore the Impact of the Action Plan should be   MRC
evaluated qualitatively and quantitatively
It should make reference to existing/proposed strategies, to ensure that it is accepted fully and to reduce the chance of       NHSS
duplication of work e.g. The DH initiatives, NHS, Food in schools etc                                                           IP377
No reference has been made to the allocation of resources required to underpin the actions                                      SA Meat
This should be part of a single national health action plan, co-ordinated at possibly Cabinet level                             BNF
It should be made clear that poor diet is only one of the issues which affect obesity, reference should be made to other        SA Meat
Nutrition targets need to be considered                                                                                         IP375
There is no consideration of consumers with metabolic disorders                                                                 VEGA
It is believed that the Action Plan focuses too narrowly on aspects of the Food and Health debate, is advisable to promote      FDF
good health amongst children
The plan is unduly draconian and the overall tone is negative with respect to resolving the issue                               Heinz
Is it addressed to the right people    The plan needs to take into account the wider community- EU and non EU societies may have research and policy models            CoC
which may be of value.
It is felt that the correct parties have been addressed                                                                         NHSS
The plan needs to take into account community centres / groups and healthworkers/ public health nutritionists                   RCMA
Annex 3, Part 2                                                                          Page 26
The promotion of foods to adolescents must also be considered                                                        BMA
Other Government Departments, who the Action Plan will impact on need to be considered (Treasury. DEFRA, DH, NHS and IP377
devolved administrations) . There is a need for a &quot;joined up&quot; government approach to the Action Plan                 BNF
There is a specific need to address Parents, as well as children and teaching staff (including head teachers and School   BHF
Governors) and also take into account extended family                                                                     Stretch-n-grow
Sch Nursing/Midwifery
IP378
Areas of Review       Schools/caterers/workplaces and community centres should all be involved, to improve consumer knowledge                   CoC
Physical Education, and excersise needs to be considered- or the benefits of the Action Plan will not be achieved         Somerfield
EU / non EU research and policy should be drawn upon                                                                      CoC
Annex 3, Part 2                                                       Page 27
Awards and accreditation for Industry should be a consideration                                                                       RCMA
FSA should consider preparing an action plan on contaminants in food, as part of a comprehensive approach to improving                Scot CIEH
Questions still remain, i.e.- How will success be measured, Who will monitor the progress and who is responsible for                  RCMA
ensuring the Action Plan is implemented                                                                                               CA
Legislation for caterers providing food to schools needs to be considered                                                             RCMA
It would make it easier for industry to respond if there were nutrition level targets i.e. zero tolerance on added sugar/artificial   IP375
Parents/carers need to be educated on balanced diets                                                                                  IP378
Glycaemic index levels need to be set                                                                                                 IP375
Mineral and amino acid fortification of nutrients lacking in the GB diet should be considered at this stage                           IP375
Ofsted should be involved in monitoring and assessing the ongoing work associated with the Action Plan in schools                     IP377
There is a need to work closely with other government departments such as DfES, DEFRA, NHS and Treasury                               IP377
There is also a need to take a stronger approach at addressing the extent of food promotions to children, especially pre-             NHS-HDA
The Action plan needs to be more ambitious- and take into account the need for reform in transport policy, working hours, a           CoC
greater provision of nursery care and open spaces                                                                                     ASDA
Effectiveness of Action Plan
Will It have a positive effect on childrens diets? Yes, but only if the programme is implemented with full support of all stakeholders and continual appraisal and evaluation            RCMA
occurs                                                                                                                                NHS Argyll/Clyde
Scot CIEH
It is thought that the plan is wide ranging and may be difficult to achieve                                                           SA Meat
Although the best practise guidance could have some effect, the belief is that the Action Plan will not have a positive               IP377
influence on children&#39;s diets.
Annex 3, Part 2                                                                                        Page 28
Yes, an overall positive effect on children&#39;s diets will be achieved.                                                               Consensus
There is concern that the concept of high, medium and low fat/sugar/salt may cause confusion and lead to unbalanced diets           BHA
The Action plan will not be effective if it is not applicable to consumers for leading daily lives                                  Unilever
Partnership and the need for a co-ordinated strategic approach with a range of key stakeholders is seen as a pre-requisite,         NI Education
for successful implementation                                                                                                       NI Health
It is necessary to make aspects of the Action Plan more specific                                                                    CH Dieticians
What can the agency do to promote uptake by      Set out clear framework stating who is responsible for developing what                                                              RCMA
stakeholders?                                                                                                                                                                        NHS-HDA
FSA should consider conducting national surveys to monitor the effectiveness of the initiative                                      Scot CIEH
A complete reform of consumer education is required to accompany the measures implemented by industry                               CoC
A Nutrition Council is needed, to co-ordinate action                                                                                CA
It is necessary for the FSA to monitor uptake of all recommendations                                                                Cancer Research
Ongoing dialogue is required between stakeholders                                                                                   MRC
In order to be fully effective, it is necessary to set legislation and policy where parties are failing to meet their obligations   Sure Start (WGC)
Issuing awards, &quot;Naming and Praising&quot;, accreditation&#39;s and endorsements would ensure that in terms of credibility and               IP377
implementation of the action plan, it would be in the best interest of stakeholders to stay ahead of their competitors              Dairy Council
Are there any implications for specific ethnic   Only where cultural / dietary requirements need to be taken into account                                                            RCMA
There will be implications for different ethnic and cultural groups, when considering food preparation and acceptable               CPHVA
Different cultures have differing ideas about which foods are important in the diet or not, this must be considered if there are    FDF
plans to deem foods as &quot;unhealthy&quot;                                                                                                  BHA
Ethnic groups, like other groups have their own culture, but do not need special treatment. Different nutritional requirements      NCW(GB)
are dependent upon genetic make-up
There will be problems with labelling foods with High/med/low descriptors, as often, they may not comply with guidance but          ASDA
are valid for child&#39;s or a vegan/vegetarian diet
Yes - It is also necessary to include vegetarians / vegans / special diets / special needs, and it is thought that maybe this       Sure Start (WGC)
should be covered as a separate topic in the Action Plan                                                                            IP376
Timescales of Action Plan
Annex 3, Part 2                                                                                       Page 29
Are they appropriate to set for action by other   Yes, Sufficient time is required to negotiate and consult with stakeholders to ensure that realistic timescales are imposed;    RCMA
parties?                                          and they need to be agreed by both parties (FSA and stakeholder)                                                                IP377
No, it is not appropriate at this stage                                                                                         Dairy Council
General                                           It should be possible to set &quot;end&quot; dates which are enforceable by law                                                           NCW(GB)
Clear frameworks and deadlines are required                                                                                     CPHVA
Schools will not be able to implement any guidelines unless they are published immediately - bearing in mind the planning of    MLC
Different timescales apply, for example:-                                                                                       CASH
Bans on advertising; immediate                                                                                                  NHF
Nutritional standards for schools; 6 months (with audit, 6 months later)
Reduction in salt; a 10% reduction each year to achieve FSA target of 6g/day
Complete implementation should be made possible within 2 - 5 years                                                              RCMA
Shorter timescales are recommended for healthier choice vending                                                                 CA
A more realistic timeline would be towards the end of 2005/beginning of 2006 (it would take longer than 6 months to take into   Unilever
account lead times and consumer research)
Timescales should be set for other parties which should be similar to the stakeholders. There is a need for unity, to ensure    CPHVA
realistic support in order to manage the change
Shorter timescales should be imposed for more progressive stakeholders, and special rewards should be available for this        RCMA
Prompt responses should be required within 30 days, to emphasise the importance of implementation of the plan.                  IP377
A broadly supported set of criteria could take up to 18 months                                                                  Heinz
Action must be taken as soon as possible                                                                                     WFU
There needs to be a period of time for product recipes to be adjusted                                                        Heinz
Given the magnitude of the obesity crisis we would urge that such timescales be viewed as a guide for the last possible date NFWI
for action, and that wherever possible, action should be completed well in advance of those deadlines.                       NHF
It would be prudent to publish agreed best practise guidance on signposting as soon as possible, to avoid inconsistency and     MLC
They should be short, with unambiguous interim targets which covers behaviour of the consumers in addition to action by         IP376
It is encouraged that any timetable is consistent with those emerging from the governments &quot;Choosing Health&quot; white paper        FDF
What is an appropriate time for the agency to     The FSA would need to review its original timetable in order to complement arrangements for stage two of Healthy Schools,       NCB
examine and report on uptake/action by other      which DH and DfES hope will be implemented in April 2005.
On a 6 monthly and per annum basis with monthly updates on the website                                                          RCMA
The plan must be reviewed annually, possibly more at the early stages                                                           MRC
Annex 3, Part 2                                                                                     Page 30
18 months, to allow time for recommendations for action to be implemented                              FoPH
As soon as industry submit, a report should be produced, 10 days after the closing date                IP377
We would expect to see a report within one year of the launch of the Action Plan.                      NFWI
Short assessments could be made 4 times a year, with a more significant appraisal on an annual basis   4Children
Annex 3, Part 2                                                      Page 31
Part 4 - Index of Respondents
Part 3 - Comments on Regulatory Impact Assesment
TYPE        RESPONDENT      OPTIONS/                              COST                                                   BENEFITS                           RELATED ISSUES AND THOSE NOT CONSIDERED IN
FACTORS                                                                                                                                             RIA
PUBLIC HEALTH   FoPH                                                                                      Cross subsidisation of goods, by reversing the price
BODIES                                                                                                    difference of goods is cost neutral (i.e., white and
wholemeal bread) -thus reducing cost of the
BMA                                                                                                                                              It is impossible to quantify the cost of health to children
against the potential loss of revenue in advertising using
the proposed cost/benefit analysis
CONSUMER        RCMA                                                                                      The long term benefit to society outweighs any cost For Industry, the reduction of revenue from unhealthy
ORGANISATIONS                                                                                             issues for specific areas of industry               products, would be picked up by increased spending on
Local food procurement could be secured                Many schools do not have the capacity or time to deliver
the Action Plan on their own RCMA
Small Businesses - new areas of business will be opened,
as well as threats that new nutritional requirements will
MANUFACTURERS   Heinz                       A &quot;one-of&quot; solution is not foreseen                                                                                  There is concern about the management of the use of the
and TRADE                                                                                                                                                        criteria across industry. FSA should have control
If the change is minor, and can be included in the next                                                              No real benefits are foreseen, as it is believed that
artwork change with no write off costs, approx 50K per                                                               consumers only require a limited amount of information on
annum                                                                                                                a product (brand and product being the primary factors)
If the change is major, i.e. significant label change, with                                                          There should be a significant reduction in the amount of
no write offs, approx 80K - &#163;1million per annum                                                                      information currently required on the pack, so as not to
overwhelm the consumer
If change of labels has to be within the year,
incremental costs of &#163;1M are forecasted
Reformulation of products are not achievable in one go,
costs therefore estimated at &#163;200k per annum
FDF           Action for    The FSA should not assume that the returns from                                                                      FSA should consider nutrition principles, consumer
Schools       vending machines selling healthier foods can be                                                                      purchase behaviour and commercial markets before
comparable to &quot;full selection&quot; machines (as was the                                                                  embarking on the Action Plan
case for the healthier vending machines)
Industry is against nutrient specification for foods, this
may result in price increases for school meals or the
feasibility of supplying to schools may be brought into
Annex 3, Part 3                                                                             Page 34
Action for     If full nutrition labelling (big 8) becomes mandatory,
Government and some financial costs may be experienced by companies
Ofcom          who do not use that format. It is vital to maintain
several options for provision of nutrient information
There may be a disincentive to innovate if products
cannot practically reach criteria cut of points for
fat/salt/sugar. Having definite criteria does not allow for
gradual reduction of macronutrients
If claims are restricted on the basis of an adverse
nutritional profile, whereby labels have to be amended,
companies may experience a fall in market share.
Any limitations on advertising may affect small/new
companies who may not be able to compete in a fair
and competitive environment. It is possible that
restrictions would make no difference to current market
shares and that any restrictions in advertising would
lead to a loss of programming quality.
Action for           If foods lower in fat/salt and sugar are not already
Broadcasters         promoted as being part of a balanced diet and useful for
active lifestyles, the cost of involving them in
advertising would be significant
Regarding nutritional criteria for use of characters,
industry cannot sustain production of products that do
Action for food      Reformulation of products would create increased costs
manufacturers /      to industry, particularly if action is voluntary. There is
retailers and food   concern for reduction in innovation of products, due to
service sector       not meeting strict criteria
Manufacturers who change product recipes drastically
may experience a drop in market share, as the taste is
noticed by consumers
Any option requiring analysis of menus is deemed
unpractical; this would be a burden on small businesses
and be disproportionate to the net effect of a meal
eaten on a less frequent basis
Manufacturers/retailers may experience loss of sales if
promotions are removed from popular products.
Companies that do follow FSA advice may be at a
competitive disadvantage to companies who do not
Annex 3, Part 3                                                                                Page 35
ACS        Action for food      Investing in refrigeration (for replacement healthier
manufacturers /      products at the checkout), the supply chain and the
retailers and food   space required for credible fresh and chilled foods is
service sector       not appropriate and affordable for all stores
Unilever   Action for food      Multiple traffic lights is preferred to single code,                                                                 If additional costs result in benefits to the consumer, they
manufacturers /      however, the inclusion of colours which may not be                                                                   are believed to be justified
retailers and food   present on a pack presents additional costs. The
service sector       colour may not show up on all backgrounds
Having definite criteria does not allow for gradual
reduction of macronutrients, leading to the consumer to
alter choice and potentially add more salt to food
McCain     Action for food      It is important that any labelling requirements take into
manufacturers /      account the difference in size, of packaging. Some
retailers and food   flexibility may be required in respect of small formats
service sector       both to maintain legibility and intellectual property rights
Incremental costs would be minimal if consideration is
given to allow for labelling requirements, package re-
design, product re-formulation and a sufficient transition
period for re-labelling
Cadbury    Action for food    A simple reformulation will cost between &#163;35 - &#163;50K per
manufacturers / product, complex reformulation (reducing saturated fat)
retailers and food &#163;100+K
Many products are manufactured abroad, British
manufacturer&#39;s will lose out to oversees competitors
INTERESTED        IP375                           Sections of manufactured foods would not be permitted Increased innovation would occur, encouraging
PARTIES                                                                                                 healthier nutrient profiles
The cost of processed foods would increase, thus
providing incentive not to purchase.
NCW(GB)                                                                                        The long term benefit to society outweighs any cost
issues for specific areas of industry
ADVERTISING and   BBCw       Government and Cost of analysing products to produce required data,
MEDIA                        Ofcom          and implementation of revised labelling falls upon the
licensees who produce products brand with BBC
Worldwide characters. Costs are estimated to be
minimal providing there is an adequate transitional
Annex 3, Part 3                                                                                   Page 36
Action for        In the short term, the discontinuance of certain foods       It is hoped that the introduction of &quot;staple&quot; foods will
Broadcasters      (&quot;treats&quot;) from the portfolio will adversely affect turnover redress the majority of lost business by the 3rd year
in the first 2 years. A net loss of business remains
projected and the initiative is a commercial risk for BBC
Action for food    &quot;Healthier&quot; foods must be practical to manufacture,                                                                    It is important that reformulation and changes are
manufacturers / acceptable to the customer and cost effective in terms                                                                    accompanied by expert and co-ordinated efforts to re-
retailers and food of manufacturing and marketing                                                                                         educate childrens eating habits
It is important that any labelling requirements take into
account the difference in size, of packaging. Some
flexibility may be required in respect of small formats
both to maintain legibility and intellectual property rights
The use of promotions for healthier foods would be
considered if the promotions would be revenue-neutral
at worst and revenue generative at best
ASA       Action for        It is not anticipated that additional costs will arise
FOOD RETAILERS   BRC
Action for food    Approximate cost per product is &#163;25K                                                                                   The FSA should conduct a consumer cost benefit analysis
manufacturers / Approximate cost of labellling is &#163;1K BRC
It will take 5 years to fully implement the proposals in
the action plan (with new products with having new
Estimated cost of implementation of proposals in action
plan, within a year is &#163;50 million
Products imported from member states may have a FSA is called to obtain clearance from the Commission
competitive advantage, and the products we export
may face regulatory boundaries
Annex 3, Part 3                                                                                Page 37
RESPONDENTS - 94 in total
TYPE                              CODE                                                ORGANISATION
CONSUMER ORGANISATIONS      CA                                 Consumers Association
CoC                                Cultures of Consumption
Consensus                          Consensus Software for FoodCounts
FAW                                Foodaware
Food Commission                    The Food Commission (Publisher of the Food Magazine)
GCC(NI)                            The General Consumer Council for Northern Ireland
NCC                                The National Consumer Council
NCF                                National Consumer Federation
NCW(GB)                            The National Council of Women of Great Britain
NFWI                               National Federation of Women&#39;s Institutes
NICVA                              Northern Ireland Council for Voluntary Action
SCC                                Scottish Consumer Council
SFAC                               Scottish Food Advisory Committee
Sustain                            Sustain - The Alliance for better food and farming
VEGA                               Vega Research
WCC                                Welsh Consumer Council
WFA                                Welsh Food Alliance
WFU                                Women&#39;s Food and Farming Union
INTERESTED PARTIES          Cancer Research                    Cancer Research UK
IP254                              Fi Bird
IP375                              Steve Wright
IP376                              Neville Cramer
IP378                              Gill Ward
IP379                              Saskia Middeleton
IP381                              Jo Wright
IP382                              Rosamund Cawte
IP383                              Terry Clay
RCMA                               Riverside Community Market Association
WCRF                               World Cancer Research Fund
Annex 3, Index of Respondents                                    Page 38
MANUFACTURER and TRADE   ACS                               The Association of Convenience Stores
AVA                               Automatic Vending Association
BCCCA                             Biscuit cake chocolate and confectionery Association
BHA                               British Hospitality Association
BMPA                              British Meat Processors Association
BPC                               British Potato Council
Brakes                            Brakes Ltd
BSDA                              British Soft Drinks Association
Cadbury                           Cadbury Schweppes PLC
Dairy Council                     The Dairy Council
FDF                               The Food and Drink Federation
FoB                               Federation of Bakers
GSK                               GlaxoSmithKline Nutritional
Heinz                             H. J. Heinz Company Ltd
McCain                            McCain Foods (GB) Limited
SA Meat                           Scottish Association Meat Wholesalers
Unilever                          Unilever UK
FOOD RETAILERS           ASDA                              ASDA Stores Limited
BFG                               The Big Food Group
BRC                               The British Retail Consortium
CoOp                              The Co-operative Group
Leeds CoOp                        Leeds Co-operative Society Limited
Somerfield                        Somerfield
The Green Machine                 The Green Machine (healthy vending machine products)
PUBLIC HEALTH BODIES     BDA                               British Dietetic Association
BHF                               British Heart Foundation
BMA                               British Medical Association
BNF                               British Nutrition Foundation
CASH                              Consensus Action on Salt and Health
CH Dieticians                     Dept of Nutrition and Dietetics (City and Hackney Dieticians)
CPHVA                             The Community Practitioners&#39; and Health Visitors&#39; Association
FoPH                              Faculty of Public Health (of the Royal Colleges of Physicians of the UK)
MRC                               Medical Research Council
NHF                               National Heart Forum
NHS Argyll/Clyde                  NHS Trust Argyll and Clyde
NHS-HDA                           NHS Health Development Agency
NI Health                         Collective responses from Northern Ireland Health and Social Services Boards
PHB256                            DPA Protected ID
RIPH                              Royal Institute of Public Health
Sch Nursing/Midwifery             School of Nursing and Midwifery
Scot CIEH                         Scottish Centre for Infection and Environmental Health
Southern Health                   Southern Health and Social Services Board
Annex 3, Index of Respondents                                Page 39
ADVERTISING and MEDIA             ASA                          Advertising Standards Authority
BACC                         Broadcast Advertising Clearance Centre
BBCw                         BBC Worldwide
CLOs                         The collective comments from a range of Character Licensing Organisations
FAU                          Food Advertising Unit
ISBA                         The Voice of British Advertisers
CHILDREN/YOUTH INTEREST GROUPS    4Children                    4Children (formerly Kids&#39; Clubs Network)
MoL                          Children and Young People Unit, Mayor of London&#39;s Office, GLA
MYP                          Medway Youth Parliament
NCB                          National Children&#39;s Bureau
NGC                          National Governors Council
NHSS                         National Healthy Schools Standard
NI Education                 Collective responses from Northern Ireland Education and Library Boards
NUT                          National Union of Teachers&#39;
SNAP                         SNAP (School Nutrition Action Plan)
Stretch-n-grow               Stretch-n-Grow
Sure Start (WGC)             Sure Start West Green and Chestnut
SPORTS BODIES                     FA                           The Football Association
OGDs / NDPBs / DEVOLVED BODIES    MLC                          Meat and Livestock Commission
NIAC                         Northern Ireland Advisory Committee
LOCAL GOVERNMENT / ENFORCEMENT
INTERESTS                      Hull City Council               Hull City Council
Leeds City Council              Leeds City Council - Department of Social Services
N Lanks Council                 North Lanarkshire Council
Annex 3, Index of Respondents                                    Page 40
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