Source: http://www.google.es/patents/US8484081
Timestamp: 2018-01-21 01:22:04
Document Index: 578500472

Matched Legal Cases: ['Application No. 203176', 'Application No. 203176', 'Application No. 203177', 'Application No. 203177', 'Application No. 203176', 'Application No. 201187', 'Application No. 2010', 'Application No. 200880101500', 'Application No. 08744383', 'Application No. 08770372', 'Application No. 08796890', 'Application No. 10173095', 'Application No. 10189294', 'Application No. 11006934', 'Application No. 20080017883', 'Application No. 200880019166', 'Application No. 2008801015007', 'Application No. 200880104982', 'Application No. 200880101500', 'Application No. 200880104982', 'Application No. 2010', 'Application No. 200880017883', 'Application No. 200880019166', 'Application No. 200880101500', 'Application No. 200880104982']

Patente US8484081 - Analysis of marketing and entertainment effectiveness using central nervous ... - Google Patentes
Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response...http://www.google.es/patents/US8484081?utm_source=gb-gplus-sharePatente US8484081 - Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous system, and effector data
Número de publicación US8484081 B2
Número de solicitud US 12/056,190
También publicado como CN101711388A, CN101711388B, EP2130146A1, EP2130146A4, US8473345, US20090024049, US20090024447, US20090024448, US20090030717, US20130185140, WO2008121651A1
Número de publicación 056190, 12056190, US 8484081 B2, US 8484081B2, US-B2-8484081, US8484081 B2, US8484081B2
Citas de patentes (365), Otras citas (295), Citada por (35), Clasificaciones (7), Eventos legales (6)
US 8484081 B2
a data collector to obtain first response data from a first frequency band and second response data from a second frequency band of brain activity of a subject exposed to an advertisement or entertainment, the first frequency band and the second frequency band being different and occurring at a first time;
a response systhesizer to:
identify a degree of phase synchrony between the first pattern from the first frequency band and the second pattern from the second frequency band by detecting a repeating sequence of relative phase angles between the first pattern of oscillation in the first frequency band and the second pattern of oscillation in the second frequency band; and
an effectiveness estimator to determine an effectiveness of the advertisement or entertainment based on the degree of the phase synchrony at the first time.
2. The system of claim 1, further comprising obtaining third response data including at least one of galvanic skin response, electrocardiography, pupillary dilation, eye tracking or facial emotion encoding.
a response synthesizer comprising a processor configured to:
an effectiveness estimator comprising a processor configured to determine an effectiveness of the advertisement or entertainment based on the degree of the phase synchrony at the first time.
4. The system of claim 1 further comprising a generator to generate a plurality of parameters for presentation of the advertisement or entertainment to the subject.
5. The system of claim 4, wherein the effectiveness estimator is to provide feedback to the generator to modify at least one of the parameters based on the effectiveness.
6. The system of claim 4, wherein the response synthesizer is to provide feedback to the generator to modify at least one of the parameters based on the degree of phase synchrony.
7. The system of claim 4, wherein the plurality of parameters includes at least one of a length of presentation or a number of repetitions.
8. The system of claim 1, wherein at least one of the first frequency band or the second frequency band comprises a delta band, a theta band, an alpha band, a beta band, a low gamma band, a high gamma band or a kappa band.
9. The system of claim 1, wherein the response synthesizer is to combine the second response data with the first response data.
10. The system of claim 1, wherein the response synthesizer is to time shift one or more of the first or second response data.
11. The system of claim 1, wherein the response synthesizer is to phase shift one or more of the first or second response data.
12. The system of claim 1, wherein one or more of the first or second response data represents activity from different regions of the brain of the subject.
13. The system of claim 12, wherein the activity is an interaction between the different regions of the brain.
14. The system of claim 1, wherein the first frequency band is measured in a first region of a brain of the subject and the second frequency band is measured in a second region of the brain.
15. The system of claim 1, wherein at least one of the first or second response data represents inter-hemispheric activity of a brain of the subject.
16. The system of claim 1, wherein at least one of the first or second response data represents asymmetries in inter-regional intra-hemispheric activity of a brain of the subject.
obtaining first response data from a first frequency band and second response data from a second frequency band from a subject exposed to an advertisement or entertainment, the first frequency band and the second frequency band being different and corresponding to activity in a brain of the subject occurring at a first time;
identifying, using a processor, a degree of phase synchrony between the first pattern from the first frequency band and the second pattern from the second frequency band by detecting a repeating sequence of relative phase angles between the first pattern of oscillation in the first frequency band and the second pattern of oscillation in the second frequency band; and
determining an effectiveness of the advertisement or entertainment based on the degree of the phase synchrony at the first time.
18. The method of claim 17 further comprising collecting third response data including at least one of galvanic skin response, electrocardiography, pupillary dilation, eye tracking or facial emotion encoding.
generating a plurality of parameters for presentation of the advertisement or entertainment to the subject; and
modifying at least one of the parameters based on the degree of phase synchrony.
20. The method of claim 19, wherein the plurality of parameters includes at least one of a length of presentation or a number of repetitions.
21. The method of claim 17, wherein at least one of the first frequency band or the second frequency band comprises a delta band, a theta band, an alpha band, a beta band, a low gamma band, a high gamma band or a kappa band.
aligning the first and second response data;
combining the aligned data; and
determining the effectiveness based on the combined data.
23. The method of claim 17, wherein at least one of the first or second response data represent activity from different regions of a brain of the subject.
24. The method of claim 23, wherein the activity is an interaction between the different regions of the brain.
25. The method of claim 17, wherein the first frequency band is measured in a first region of a brain of the subject and the second frequency band is measured in a second region of the brain.
26. A tangible machine readable storage device or disc comprising machine readable instructions thereon which, when read, cause a machine to at least:
detect a first pattern of oscillation in a first frequency band of response data from a subject exposed to an advertisement or entertainment;
detect a second pattern of oscillation in a second frequency band of the response data, the first frequency band and the second frequency band being different and corresponding to activity in a brain of the subject occurring at a first time;
determine an effectiveness of the advertisement or entertainment based on the degree of the phase synchrony at the first time.
27. The machine readable device or disc claim 26, wherein the instructions further cause the machine to obtain third response data including at least one of galvanic skin response, electrocardiography, pupillary dilation, eye tracking or facial emotion encoding.
28. The machine readable device or disc claim 26, wherein the instruction further cause the machine to:
generate a plurality of parameters for presentation of the advertisement or entertainment to the subject; and
modify at least one of the parameters based on the degree of phase synchrony.
29. The machine readable device or disc of claim 26, wherein the instruction further cause the machine to:
align the first and second response data;
combine the aligned data; and
determine the effectiveness based on the combined data.
30. The machine readable device or disc of claim 26, wherein at least one of the first or second response data represent an interaction between different regions of a brain of the subject.
31. The machine readable device or disc of claim 26, wherein the first frequency band is measured in a first region of a brain of the subject and the second frequency band is measured in a second region of the brain.
obtaining first response data from a first frequency band and second response data from a second frequency band from a brain of a subject exposed to an advertisement or entertainment, the first frequency band and the second frequency band being different and occurring at a first time;
identifying, using a processor, a coherence of gain between the first pattern from the first frequency band and the second pattern from the second frequency band by detecting a repeating sequence of relative amplitudes between the first pattern of oscillation in the first frequency band and the second pattern of oscillation in the second frequency band; and
determining an effectiveness of the advertisement or entertainment based on the degree of the coherence of gain at the first time.
identifying, using a processor, an interaction between the first pattern from the first frequency band and the second pattern from the second frequency band by detecting an algebraic relationship between the first pattern of oscillation in the first frequency band and the second pattern of oscillation in the second frequency band; and
determining an effectiveness of the advertisement or entertainment based on the interaction at the first time.
34. The method of claim 33, wherein the algebraic relationship includes one or more of a ratio, addition or subtraction.
This patent claims priority to Provisional Patent Application 60/908,742 titled Advertising, Marketing, And Brand Effectiveness Analyzer Utilizing Central Nervous System, Autonomous Nervous System, And Effector System Measurements by Anantha Pradeep, Robert T. Knight, and Ramachandran Gurumoorthy, and filed on Mar. 29, 2007. This patent is related to U.S. patent application Ser. Nos. 12/056,211; 12/056,221; 12/056,225; 12/113,863; 12/113,870; 12/122,240; 12/122,253; 12/122,262; 12/135,066; 12/135,074; 12/182,851; 12/182,874; 12/199,557; 12/199,583; 12/199,596; 12/200,813; 12/234,372; 12/135,069; 12/234,388; 12/544,921; 12/544,934; 12/546,586; 12/544,958; 12/846,242; 12/410,380; 12/410,372; 12/413,297; 12/545,455; 12/608,660; 12/608,685; 13/444,149; 12/608,696; 12/731,868; 13/045,457; 12/778,810; 12/778,828; 13/104,821; 13/104,840; 12/853,197; 12/884,034; 12/868,531; 12/913,102; 12/853,213; and 13/105,774
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US9798796 12 Oct 2012 24 Oct 2017 National Institute Of Advanced Industrial Science And Technology Ranking device, ranking method, and program
Clasificación cooperativa G06Q30/00, G06Q30/02, G06Q30/0201, G06Q30/0242