Source: http://www.google.com.tw/patents/US7904503
Timestamp: 2013-05-18 23:39:51
Document Index: 711220196

Matched Legal Cases: ['Application No. 03737399', 'art 2', 'art 4', 'Application No. 09172380', 'art 4', 'Application No. 10', 'art 2']

�M�Q US7904503 - Method of enhancing rendering of content item, client system and server system - Google �M�Q�j�M �Ϥ� �a�� Play YouTube �s�D Gmail ���ݵw�� ��h »�i���M�Q�j�M | �������� | �n�J�i���M�Q�j�M�M�QA client system (200, 220) receives a content item. The user can mark the received content item as being of interest. In response to said marking, tracking means (204, 224) automatically provide identifying data for the marked content item to a remote server system (250). The server receives a portion...http://www.google.com.tw/patents/US7904503?utm_source=gb-gplus-share�M�Q US7904503 - Method of enhancing rendering of content item, client system and server system���}��US7904503 B2�X���������v�ӽЮѽs��09/933,845�o�G���2011�~3��8���ӽФ��2001�~8��21�� �u���v���2000�~8��23����L���}�M�Q��EP1314110A1EP1314110B1EP2136306A1EP2136306B1US7849131US20020072989US20060206563US20110219061US20120170798WO2002017135A1�o��HBartel Marinus Van De Sluis��M�Q�v�HGracenote, Inc. ���M�Q������709/203709/219��ڱM�Q������H04N7/081G06Q30/00G06Q10/00G06F17/30G06F15/16G06F13/00H04N7/173H04N7/08G10K15/02 �X�@����G06F17/30887G06Q30/0601 �ڬw������G06F17/30W5LG06Q30/0601�ѦҤ��m�M�Q�ޥ� (108)�D�M�Q�ޥ� (165)�~���s�����M�Q�ӼЧ� ���M�Q�ӼЧ��M�Q����T�� �ڬw�M�Q��Method of enhancing rendering of content item, client system and server systemUS 7904503 B2�K�n A client system (200, 220) receives a content item. The user can mark the received content item as being of interest. In response to said marking, tracking means (204, 224) automatically provide identifying data for the marked content item to a remote server system (250). The server receives a portion of the content item from a client system (200, 220), processes the received portion to obtain an identifier for the content item, obtains further information on the content item using the identifier, and transmits the further information back to the client system (200, 220). The tracking means (204, 224) subsequently receive further information on the content item from the remote server system (250). An identifier for the content item can be used in an e-commerce system (160), for example by putting it on a shopping list (161) or to obtain a list of related items.
Electronic commerce provides unprecedented opportunities for consumers to browse, select and purchase products, and also provides opportunities for alternative market and sales techniques. Conventionally, electronic commerce requires a somewhat pro-active consumer role. The consumer searches the Internet for a particular product, selects a vendor and submits a request to purchase the item. Alternatively, a consumer visits a website for information, perhaps with no intent to purchase anything, and is presented an advertisement for a product. Then the consumer ��clicks�� on the advertisement, decides whether to purchase the item, and then submits the purchase request. In like manner, the consumer receives e-mail containing an advertisement, reviews the information, either directly or via an Internet link, decides whether to purchase the product, and then submits the purchase request. In each of these scenarios, the consumer utilizes a bi-directional communications device to contemporaneously receive the information and submit the purchase request.
As is well known in the art of marketing and advertising, ��impulse shopping�� provides an opportunity for significant product revenue. Products are placed within easy reach while waiting in a cashier queue, ��specials�� are announced over loudspeaker systems in a department store, and so on. Television commercials often contain a notification of a telephone number to call to order a product being advertised, or to order a copy of the program being broadcast at that time. This technique has been applied to e-commerce systems, for example by providing ��click here to purchase�� icons on webpages or e-mail advertisements. The opportunities for impulse shopping, however, are limited to the specific environments or occasions that allow for such impulse buys, and, in the case of e-commerce, typically require a contemporaneous bi-directional communications link between the consumer and the product supplier.
When the user likes the digital audio data, he can press a ��bookmark button��. Upon pressing this button, the receiving device stores an identifier for the digital audio data, so that it can be recalled and played back again later. The method according to this European Patent Application requires that the server system disposes the additional information in the content before transmitting it to the client system. This increases the size of the content to be transmitted and requires that the server system knows in advance which additional information is desired in the client system.
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