Source: https://patents.google.com/patent/US10275463B2/en
Timestamp: 2019-07-17 15:18:49
Document Index: 555341235

Matched Legal Cases: ['Application No. 61', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 2', 'Application No. 07869177', 'Application No. 08754882', 'Application No. 07868561']

US10275463B2 - System and method for scoring and ranking digital content based on activity of network users - Google Patents
System and method for scoring and ranking digital content based on activity of network users Download PDF
US10275463B2
US10275463B2 US14/216,877 US201414216877A US10275463B2 US 10275463 B2 US10275463 B2 US 10275463B2 US 201414216877 A US201414216877 A US 201414216877A US 10275463 B2 US10275463 B2 US 10275463B2
US14/216,877
US20150006544A1 (en
Jordan Michael Green
Nallan Chakravarthi Suresh
Scott Philip Riggs
2013-03-15 Priority to US201361792191P priority Critical
2014-03-17 Priority to US14/216,877 priority patent/US10275463B2/en
2014-03-17 Application filed by Slacker Inc filed Critical Slacker Inc
2015-01-01 Publication of US20150006544A1 publication Critical patent/US20150006544A1/en
2017-11-03 Assigned to SLACKER, INC. reassignment SLACKER, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: SURESH, NALLAN
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2017-11-03 Assigned to SLACKER, INC. reassignment SLACKER, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: GREEN, JORDAN
2017-11-03 Assigned to SLACKER, INC. reassignment SLACKER, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: ISQUITH, Jack
2018-02-01 Assigned to SLACKER, INC. reassignment SLACKER, INC. CHANGE OF NAME (SEE DOCUMENT FOR DETAILS). Assignors: BROADBAND INSTRUMENTS CORP.
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2019-04-30 Publication of US10275463B2 publication Critical patent/US10275463B2/en
This application claims priority to and the benefit of U.S. Provisional Patent Application No. 61/792,191, entitled SYSTEM AND METHOD FOR SCORING AND RANKING DIGITAL CONTENT BASED ON ACTIVITY OF NETWORK USERS, filed Mar. 15, 2013, the disclosure of which is incorporated herein by reference in its entirety. This application is related to U.S. patent application Ser. No. 13/838,244, entitled SYSTEM AND METHOD FOR SCORING AND RANKING DIGITAL CONTENT BASED ON ACTIVITY OF NETWORK USERS, filed Mar. 15, 2013, the disclosure of which is incorporated herein by reference in its entirety.
This disclosure relates generally to the distribution of digital media over networks and broadcast systems. More particularly but not exclusively, this disclosure relates to systems and methods for scoring the popularity of digital media based on listener response and interaction.
Music ranking services have typically focused on radio play and sales. While radio play is still very popular, more and more people are listening to music streamed over the Internet and/or downloaded and pre-cached to various communication devices to be listened to at a later time. Rankings based on radio play alone therefore do not take into account a large number of listeners of these streamed and pre-cached multimedia Internet-based services. In addition, the radio rankings are generally based solely on which songs are played by a DJ and do not take into account the number of listeners actually listening to the songs. In addition, radio does not offer any way to sense whether a user listens to a song, turns the radio off when a song is played or changes the channel when a song is played.
Exemplary embodiments of the teachings disclosed herein are shown in the drawings are summarized below. These and other embodiments are more fully described in the Detailed Description section. It is to be understood, however, that there is no intention to limit the claims to the forms described in this Summary or in the Detailed Description. One skilled in the art can recognize that there are numerous modifications, equivalents and alternative constructions that fall within the spirit and scope of the disclosed teachings as expressed in the claims.
In one aspect the disclosure relates to a method and system of scoring digital content, the method includes receiving, at a server from a plurality of user devices, interaction data indicative of interaction of a corresponding plurality of users with respective ones of a plurality of content items rendered by the plurality of user devices. The interaction data may include first interaction data and second interaction data wherein the first interaction data and the second interaction data are respectively representative of different first and second user interactions with ones of the plurality of content items. The method also includes determining, for each of the plurality of content items, a total initiation number representing a number of times that each of the plurality of content items was at least partially rendered by ones of the plurality of user devices. In addition, the method includes determining, for each of the plurality of content items and based at least upon a portion of the first interaction data associated with each of the plurality of content items, a first metric count. The method also includes determining, for each of the plurality of content items and based at least upon a portion of the second interaction data associated with each of the plurality of content items, a second metric count and determining, for each of the plurality of content items, respective first and second statistical measures of the first metric count and the second metric count associated with each of the plurality of content items, Finally, the method includes determining, for each of the plurality of content items, a third statistical measure based upon the total initiation number associated with each of the plurality of content items and determining, based on the first, second and third statistical measures associated with each of the plurality of content items, a score for each of the plurality of content items.
In another aspect the disclosure relates to a system and method for content scoring which includes receiving, at a server from a plurality of user devices, first interaction data. The first interaction data is indicative of interaction by a corresponding plurality of users with a first content item respectively rendered by the plurality of user devices wherein the first interaction data includes first rendering frequency data indicative of a number of times rendering of the first content item was initiated during a first predetermined time period. The method further includes receiving, at the server from the plurality of user devices, second interaction data indicative of interaction by the corresponding plurality of users with a second content item respectively rendered by the plurality of user devices wherein the second interaction data includes second rendering frequency data indicative of a number of times rendering of the second content item was initiated during a second predetermined time period. In addition, the method includes determining a first content score associated with the first content item based upon the first interaction data and the first rendering frequency data and determining a second content score associated with the second content item based upon the second interaction data and second rendering frequency data.
The disclosure also pertains to a system and method which involves receiving, at a server from a plurality of user devices, first interaction data indicative of interaction of a corresponding plurality of users with a first content item respectively rendered by the plurality of user devices. The method further involves receiving, at the server from the plurality of user devices, second interaction data indicative of interaction of the corresponding plurality of users with a second content item respectively rendered by the plurality of user devices wherein the first content item and the second content item are associated with a first entity. The method also includes determining a first content score associated with the first entity based upon the first interaction data and the second interaction data.
In another aspect, the disclosure relates to a system including a processor configured to receive, at a server from a plurality of user devices, first interaction data indicative of interaction of a corresponding plurality of users with a content item respectively rendered by the plurality of user devices during a first time period. The processor is further configured to determine a rate of change of the first interaction data and predict a predicted content score associated with the content item based at least upon the rate of change of the first interaction data.
The disclosure also pertains to a system including a processor configured to receive, at a server from a plurality of user devices, first interaction data indicative of interaction of a corresponding plurality of users with a first content item respectively rendered by the plurality of user devices during a first time period. The processor is further configured to determine, based upon the first interaction data, a predictive model for content scoring and to predict, using the predictive model, a content score associated with a second content item based at least in part upon an attribute of the second content item.
As previously stated, the above-described embodiments and implementations are for illustration purposes only. Numerous other embodiments, implementations, and details of the systems and methods described herein are easily recognized by those of skill in the art from the following descriptions and claims.
FIG. 1 is an illustration of one embodiment of a system for providing content to multiple clients in accordance with the disclosure.
FIG. 2 is an illustration of one embodiment of components comprising radio services in accordance with aspects of the disclosure.
FIG. 3 is an illustration of one embodiment of a sub-system of radio services related to content sequencing in accordance with aspects of the disclosure.
FIG. 4 is an illustration of one embodiment of a web based radio client in accordance with aspects of the disclosure.
FIG. 5 is an illustration of one embodiment of a system supporting a sometimes connected player in accordance with aspects of the disclosure.
FIG. 6 is an illustration of one embodiment of a system supporting a sometimes connected satellite radio in accordance with aspects of the disclosure.
FIG. 7 is flowchart of an exemplary process for determining ranking scores of content items based on user interactions in accordance with the disclosure.
Described herein are systems and methods used to judge the popularity of content (e.g., songs) communicated to user devices through an Internet-based streaming or pre-caching service. In one aspect, the disclosed system and method leverages the capability of Internet-based content streaming and pre-caching services to receive feedback relating to user interaction with content. In one embodiment the popularity of content is represented by a score that is based on a mathematical computation using various listener interaction parameters. When listeners listen to content online, they may be allowed to interact with the user application and rate the content for likes (e.g., “hearts”) or dislikes (e.g., “bans”), or skip a track or change the channel. A server system collects all the above information for each track rendered though the user application, and along with the listening frequency, combines these parameters using weighting factors to create a score for the track. If a user indicates a positive response to a content item (e.g., the user expresses that the item is “liked” and/or the user allows the content item to be rendered in its entirety), this results in a positive contribution to the score. Likewise, if a user bans the content item from being rendered in the future, skips the content item or, in embodiments in which multiple “stations” of content are provided, changes stations, this will result in a negative impact on the score.
Referring now to FIG. 1, there is shown a system 100 in which a variety of clients access, over a variety of networks, services implementing a Radio Service 105 in a manner consistent with systems and methods described herein. The Radio Service 105 can offer various streams of content matching one or more channel profiles, genre profiles or personal preference profiles. The Radio Service 105 also allows devices to pre-cache content to be played later in addition to streaming real time content.
Various devices have access to the Radio Service 105. A Web Based Player 101 is a media player that has a persistent connection to the Internet and accesses Radio Services 105 via a web-services interface. A Wireless Networked Player 102 is a media player that connects periodically or opportunistically to wireless networks, for example, the IEEE 802.11 family of wireless networks. The Wireless Networked Player 102 synchronizes content and personalization profiles while connected, and need not be connected while rendering personalized radio. This configuration is especially suitable for hand-held portable media players.
The Satellite Radio 104 may also have other connectivity to Radio Services 105. For example, if the Satellite Radio 104 additionally has an uplink to Radio Services 105 via an Internet, Wireless, or Cellular network connection, personalized user profile changes on the device can be synchronized back to the Radio Services 105 and ultimately to other clients. In addition, indications of user interactions during rendering of content can also be communicated over the uplink. Otherwise, the Satellite Radio 104 can operate on a non-synchronized local profile, or can receive a personalized profile edited on other clients and transmitted across the Satellite link.
Content Sequencing Web Services 203 support content refresh for clients that cache content, as well as ‘next track’ requests for thin clients such as browser based players. The Content Database 211 may be used to catalog the available content.
Media Ranking Server 204 and Media Storage 212 may be used to serve content in the form of digital media files, such as are described in the related applications, to clients. In addition, the Media Ranking Server 204 receives indications of user interaction associated with rendering of media content on various communication devices such as the web based player 101, the wireless player 102, the cellular phone based player 103 and the satellite radio 104. The Media Ranking Server 204 determines rankings for the content using the methods described herein.
A Broadcast Scheduler 205 decides which tracks should be sent across the satellite link to Satellite 108 for broadcast to Satellite Radios 104. Collectively, the web services are available across the Internet 206 or connected Cellular Networks 207.
Referring now to FIG. 3, the configuration of one embodiment of a web-based radio client system 300 is described.
The web-based radio client system 300 includes one or more Content Sequencers 304. Content Database 211 and Profile Database 210 provide the data used in Content Sequencer 304. The Content Database 211 stores a catalog of available radio audio tracks and may store the Station Definitions 306 of pre-programmed radio stations.
A Profile Database 210 stores end-user's Content Ratings and Preferences 307, Station Settings 308 and Play History 309. In an exemplary embodiment, this data is expressed as one or more XML documents or trees (nodes). The Profile Database 210 may store Station Definitions 306 where the Station Definition can be custom-made by the end-user. In some embodiments user customization information including Content Ratings and Preferences, Station Settings, Play History, and/or other user customization criteria may be stored in a common user profile in Profile Database 210. In other embodiments, user customization information may be stored in one or more separate user profiles.
Content Sequencer 304 utilizes the Content Database 211 in conjunction with the Station Definition 306, Content Ratings and Preferences 307, and Station Settings 308 to create and maintain a sequence of radio tracks for a particular radio station.
Referring now to FIG. 4, the configuration of one embodiment of a web-based radio client system 400 in a manner consistent with the disclosure is described.
The Web Based Player 101 interacts directly with the Profile Web services 202 to provide information regarding user preferences as they are indicated by the end user through a user interface 410 of the player 101. The Web Based Player 101 interacts directly with the Content Sequence Service 302 to get the next track to play in response to various events triggered by the user interface or the underlying media player, for example a user initiated request to skip the current track or the a player report that the current track has finished.
The user interface 410 also provides ways for the user to interact during rendering of the tracks so as to provide feedback to the Media Ranking Server 204. The interactions can provide indications of how the user likes or dislikes a track. For example, the user interface 410 can include a “like” or “heart” button that can be actuated if the user likes a track. The user interface 410 can also include a “dislike” button that can be actuated by the user to indicate that they dislike the track. The user interface 410 can also include an “indifferent” button that the user can actuate to indicate that they have no strong feeling one way or another about a song. The user interface 410 can also include a skip button to skip a track currently being rendered. The user interface 410 also provides a way for the user to change channels while a track is being rendered.
The Web Based Player 101 communicates indications of the user interactions with the user interface 410 to the Media Ranking Server 204. In one embodiment, the user interaction indications can be sent to the Media Ranking Server 204 in real time after the interaction takes place. In this embodiment, the Media Ranking Server 204 is aware of which track is being rendered on the Web Based Player 101 when the user interaction takes place and, therefore, the indication sent to the Media Ranking Server 204 need not indicate the identity of the track being rendered. In other embodiments, the user interaction indications can be sent at a later time and can include a track identifier and a time of rendering such that the Media Ranking Server 204 can associate a specific user interaction with a specific track at a specific time.
In addition to communicating user interactions to the Media Ranking Server 204, the Web Based Player 101 can communicate an indication that a track has finished to the Media Ranking Server. The Media Ranking Server 204 uses the information received from the Web Based Player to determine rankings for content using the methods described herein.
Referring now to FIG. 5, one embodiment of a configuration 500 supporting a Sometimes Connected Portable Device 501 is described. The Sometimes Connected Portable Device 501 includes Wireless Networked Players 102 and Cellular Phone Based Players 103. These players are designed to play and manage personalized portable radio stations, such as are described in the related applications, while only intermittently connected to the network.
The Sometimes Connected Portable Device 501 synchronizes profile data including Content Ratings and Preferences 307, Station Settings 308, and Play History 309 while connected. In one embodiment the synchronization is bi-directional.
Once the portable device 501 has synchronized the end-user profile elements, it can request a content refresh through the Content Refresh Service 301. In an exemplary embodiment, the portable device 501 sends its current inventory associated with the station to refresh to the Content Refresh Service 301. The Content Refresh Service 301 creates a priority ordered list of content for the device to download. The device 501 then downloads the indicated content from the Media Ranking Server 204. Optionally, the device 501 may request the content from a Content Delivery Network 401. The device uses the acquired content to supplement the given station. The device then repeats the process for the other stations.
The portable device 501 includes a user interface 510. The user interface 510 provides ways for the user to interact during rendering of the tracks so as to provide feedback to the Media Ranking Server 204 in a manner similar to the user interface 410 of the web based player 101.
The sometimes connected portable device 501 communicates indications of the user interactions with the user interface to the Media Ranking Server 204. Because the portable device 501 is only connected intermittently to the Media Ranking Server 204, the user interaction indications are only sent to the Media Ranking Server 204 at a time when the portable device 501 is in a connected state. For this reason the indications include a track identifier and a time of rendering such that the Media Ranking Server 204 can associate a specific user interaction with a specific track at a specific time.
In addition to communicating user interactions to the Media Ranking Server 204, the portable device 501 can communicate an indication that a track has finished to the Media Ranking Server. The Media Ranking Server 204 uses the information received from the portable device 501 to determine rankings for content using the methods described herein.
Referring now to FIG. 6, one embodiment of a configuration 600 supporting a Sometimes Connected Satellite Radio 601 is described. The Sometimes Connected Satellite Radio 701 is similar to the Sometimes Connected Portable Device 501 shown in FIG. 5, with the additional capability of receiving content from a Satellite 108.
The Satellite Radio 601 includes a user interface 610. The user interface 610 provides ways for the user to interact during rendering of the tracks so as to provide feedback to the Media Ranking Server 204 in a manner similar to the user interfaces 410 and 510 discussed above.
The satellite radio 601 communicates indications of the user interactions with the user interface to the Media Ranking Server 204 via a wired or wireless uplink connection different than the connection to the satellite 108. The satellite radio 601 can communicate the indications to the Media Ranking Server using any of the methods described above in reference to the Web Based Player 101 and the portable device 501.
Referring to FIG. 7, an exemplary process 700 for determining ranking scores of content items based on user interactions includes the stages shown. The process 700 can be performed by various components of FIGS. 2-6. The process 700 starts at stage 705, where a plurality of content items (e.g., audio) are communicated to a plurality of user devices. Depending on the type of user device (e.g., web based player 101, wireless player 102, cell phone player 103 and satellite radio 104), the content items can be communicated by one or more of the Media Ranking Server 204, the satellite 108 via the broadcast scheduler 205, the content refresh service 301 or the content sequence service 302. The content items can be streamed in real time to the user devices or pre-cached to the user devices.
At stage 710, the Media Ranking Server 204 receives indications of a plurality of different user interactions from the plurality of user devices. The indications are associated with respective ones of the plurality of content items communicated to the user devices at stage 705. In the case of content items that are streamed in real time, the indications of user interaction need not identify the content item or the rendering time since the Media Ranking Server can determine which content items are being streamed to which user devices. In the case of devices that have pre-cached content items, the indications of user interaction include an identifier that identifies the content item with which the user interaction is associated and optionally, the indications of user interaction include a time that the interaction occurred.
Preferably, the indications of user interaction include at least a first response type and a second response type where the first and second response types represent different user interactions. The user interactions represented by the first and second response types can include interactions that are positive in terms of increasing a ranking of the associated content item, or negative in terms of decreasing the ranking of the associated content item. Positive user interactions can include, but not be limited to, one or more of the following indications:
Finishes—indicates that the content item was completed in its entirety
Likes or Hearts—indicates that the content item was marked by the listener as a “like”
Starts—indicates that rendering of a content item was started (used with user devices that pre-cache content items such that the Media Ranking Sever could not otherwise determine which content item was being rendered)
Requests—indicates a user has requested a content item after hearing the content item
Repeat Requests—indicates that a user has made multiple requests for the same content item
Searches—indicates that a user has searched for a content item
Negative user interactions can include, but not be limited to, one or more of the following indications:
Bans—indicates that a content item or artist was marked as a “ban”, meaning the listener did not want to hear the performance or artist again
Dislikes—indicates that the content item was disliked by the listener
Skips—indicates that the listener skipped to the next track, indicating they were not interested in listening to the content item to completion
Change Stations—indicates that the station was changed by the listener during rendering of the content item
Some user interactions are neither positive or negative, but can still be considered in determining a ranking score, such as the following indication:
Indifference—indicates that listener has no strong feeling one way or the other about a content item
In one embodiment, a listener is limited to just one Like, Heart or Dislike indication for each rendering of a content item. In this way a user cannot overly influence the rankings by inputting multiple indications.
At stage 715, the Media Ranking Server 204 determines a total number of instances where rendering was at least initiated for each content item at the plurality of user devices. This determination can be made by totaling the number of times a content item was streamed in real time to one of the user devices and the number of Start indications received from user devices that pre-cached the content item and then initiated rendering of the cached content item.
In one embodiment, the total number of initiation instances for each content item is scaled in order to arrive at a measure between 0 and 1, referred to as a fractional Start metric or Sf. In this embodiment, the total number of initiation instances for each content item can be divided (scaled) by the total number of initiation instances that the content item in the top 99th percentile position exhibited. For example, if there were 100 content items and the second most rendered content item (the 99th percentile position) experienced 1,000,000 initiations, then the total number of initiation instances for each of the content items would be divided by 1,000,000. The resulting scaled total initiation measure would be capped at 1.0 for any content items with more than 1,000,000 initiations (i.e., the top 1%). The fractional Start metric can be calculated with the follow relationship:
S f = log ⁡ ( S S 99 * ) ( 1 )
where S is the total number of initiation instances for a particular content item, S99* is the number of initiation instances for the content item in the 99th percentile position of all content items in the ranking dataset, and Sf is the fractional Start metric.
In one embodiment, the total number of initiations for a single content item resulting from one user can be limited to a maximum number for a specified period of time. This limitation could prevent a user from skewing the rankings of a content item. For example, if the total number of initiations is determined for a one week period, a number of initiations for one user for one content item can be limited to 7, that is one per day.
At stage 720, the Media Ranking Server 204 determines a metric count for at least a portion of the plurality of user interactions for which indications are received at stage 710. The metric counts determined at stage 720 can include any of the following, depending on the scoring algorithm used to determine ranking scores at stag 735, as described below:
1) Finishes (F)—the number of times the rendering of the content item was completed in its entirety
2) Likes or Hearts (H)—the number of times the content item was indicated by listeners as a “like”
3) Dislikes (D)—the number of times the content item was indicated by the listeners as a “dislike”
4) Bans (B)—the number of times the performance or artist was marked as a “ban”, meaning the listener did not want to hear the performance or artist again
5) Skips (Sk)—the number of times the listener skipped to the next track, indicating they were not interested in listening to the performance to completion
6) Change Stations (CS)—the number of times the station was changed by the listener during the playing of the performance
In one embodiment, the metric counts for the user interactions of each content item that are determined at stage 720 are scaled by the total number of initiations (S) for each particular content item in order to arrive at a fractional measure for the metric count having values between 0 and 1. The fractional metric counts can be determined at stage 720 using the following relations:
F f = log ⁡ ( F S ) , ( 2 )
where Ff is the fractional metric count for Finishes
H f = log ⁡ ( H S ) , ( 3 )
where Hf is the fractional metric count for Likes or Hearts
D f = log ⁡ ( D S ) , ( 4 )
where Df is the fractional metric count for Dislikes
B f = log ⁡ ( B S ) , ( 5 )
where Bf is the fractional metric count for Bans
Sk f = log ⁡ ( Sk S ) , ( 6 )
where Skf is the fractional metric count for Skips
CS f = log ⁡ ( CS S ) , ( 7 )
where CSf is the fractional metric count for Change Stations.
At stage 725, the Media Ranking Server 204 determines a metric count statistical measure for each of the metric counts, or fractional metric counts. The metric count statistical measure can take the form of a Z-value for each of the metric counts, where Z-value is a statistical measure defined by the deviation of the value from the mean in terms of standard deviations. The various Z-values can be obtained from the following equation:
Z i = i - μ i σ i ( 8 )
Here i is the fractional metric count in question (e.g. Ff, Hf, Df, Bf, Skf, CSf, etc.), as given by equations (2)-(7) above, μi is the mean of the metric across the dataset for all content items, and σi is the standard deviation of the metric across the dataset for all content items.
At stage 730, the Media Ranking Server 204 determines an initiation statistical measure for each of the content items based on the total number of initiation instances (Starts (S) or fractional Starts (Sf)) determined at stage 715. The initiation statistical measure can be determined in a way similar to the metric count statistical measures by using equation (8) above. However, for the initiation statistical measure, i is the fractional Starts Sf, as determined at stage 715 using equation (1), for the content item of interest, μi is the mean of the fractional Starts Sf across the dataset for all content items, and a, is the standard deviation of the fractional Starts Sf across the dataset for all content items
At stage 735, the Media Ranking Server 204 determines a ranking score for each of the content items based on the metric count statistical measures, and the initiation statistical measure. In one embodiment, a raw ranking score for each content item is determined using the following relation:
R=aZ s +bZ f +cZ h +dZ b +eZ sk +fZ cs (9)
where a, b, c, d, e and f, are weights. In one exemplary embodiment, the weights in equation (9) for the raw ranking score R are set as follows:
a=0.45,b=0.20,c=0.35,d=−0.15,e=−0.25 and f=−0.05 (10a-10f)
The weights a, b and c are positive and are associated with the positive feedback metrics while the weights d, e and f are negative and are associated with negative feedback metrics. The weights were chosen such that a+b+c (all the positive metrics) equals 1.0. The negative weights e, f and g were chosen to be smaller than 1.0 (e.g., 0.45 in this example). The raw ranking score is then scaled to be in a range from 0 to 100. The final score, in this one exemplary embodiment, can be obtained by a scaling equation, where x is a scaling constant, set at 0.4 for this embodiment:
Score = 100 1 + x ⁢ ⁢ e - R ( 11 )
The ranking scores can be determined, for example, on a weekly or biweekly basis. Equation (11) is only exemplary and other scaling methods can be used. For example, the Media Ranking Server 204 can scale the score with a linear model going from 0 to 100 such as,
Score = 100 * R - Min ⁡ ( R ) Max ⁡ ( R ) - Min ⁡ ( R ) ( 12 )
where Min and Max are the minimum and maximum raw ranking score R across the entire dataset of content items.
Alternatively, the scaled ranking score can be determine with a function similar to a logistic:
Score=50*(erf(x*(R+y))+1) (13)
where x and y are scaling constants.
The process 700, at stages 725 and 730, uses a Z-value for normalizing. However, other statistical measures such as median, percentile ranks etc., can be used to achieve similar normalization. For example, the following relation can be used to normalize metric counts instead of the Z-value method described above:
ZZ i = i - Md i P 75 ⁢ i - P 25 ⁢ i ( 14 )
Here P75i and P25i are the 75th and 25th percentile metric counts, respectively, and Mdi is the median metric count for the ith metric for a content item.
The ranking determined at stage 735 can be communicated to DJs involved in selection of content associated with stations or channels rendered by the user devices. The rankings could, for example, be used by DJs to adjust the frequency at which certain content is played. Similarly, the Content Sequencing Web Service 203 and/or the Content Sequencer 304 could be adapted to result in similar frequency adjustments based on the ranking scores.
The weights shown in equations 10a-10f above were created using domain knowledge, but other suitable weights can be created through various optimization processes as well. For example, an optimization routine could be created to maximize the predictive capabilities of a predictive model. A predictive model for predicting the ranking score of a yet-to-be-rendered content item can be created using supporting data such as artist, genre, lyrics, time of year etc. The score may be predicted using a non-linear regression model (e.g., Random Forests) using the score as the dependent variable and a set of predictors as independent variables. In a typical modeling process, one would compute the score for data over a specified time span, the score as a function of days since first play over consecutive time partitions after release to look at score progression over time, and also compute the predictor variables for that time span.
Two exemplary types of prediction that may be possible include 1) prediction before the release of the content item, and 2) prediction soon after the release based on early returns to determine what the long term score can become. For pre-release prediction, predictor variables can include, but not be limited to, genre of performance, artist, label, date of release, length of song, keywords in lyrics, type of performance (e.g. concert, studio recording) etc., which can then be used in a regression model to predict the score. For post-release prediction, a predictor can use the above variables along with variables indicating ramp-up velocity (score change rate over time, start rate over time, heart rate over time etc.). In this way, the most impactful metrics will have the highest weight in the model.
Some embodiments of the systems and methods described herein may include computer software and/or computer hardware/software combinations configured to implement one or more processes or functions associated with the methods such as those described above and/or in the related applications. These embodiments may be in the form of modules implementing functionality in software and/or hardware software combinations. Embodiments may also take the form of a computer storage product with a computer-readable medium having computer code thereon for performing various computer-implemented operations, such as operations related to functionality as describe herein. The media and computer code may be those specially designed and constructed for the purposes of the claimed systems and methods, or they may be of the kind well known and available to those having skill in the computer software arts, or they may be a combination of both.
Examples of computer-readable media within the spirit and scope of this disclosure include, but are not limited to: magnetic media such as hard disks; optical media such as CD-ROMs, DVDs and holographic devices; magneto-optical media; and hardware devices that are specially configured to store and execute program code, such as programmable microcontrollers, application-specific integrated circuits (“ASICs”), programmable logic devices (“PLDs”) and ROM and RAM devices. Examples of computer code may include machine code, such as produced by a compiler, and files containing higher-level code that are executed by a computer using an interpreter. Computer code may be comprised of one or more modules executing a particular process or processes to provide useful results, and the modules may communicate with one another via means known in the art. For example, some embodiments of systems described herein may be implemented using assembly language, Java, C, C#, C++, or other programming languages and software development tools as are known in the art. Other embodiments of the described systems may be implemented in hardwired circuitry in place of, or in combination with, machine-executable software instructions.
1. A system of scoring digital content including a server and a plurality of user devices in communication over a network, the server being configured to receive, from the plurality of user devices, interaction data indicative of interaction of a corresponding plurality of users with respective ones of a plurality of content items rendered by the plurality of user devices wherein the interaction data includes first interaction data and second interaction data wherein the first interaction data and the second interaction data are respectively representative of different first and second user interactions with ones of the plurality of content items, the server including a processor configured to determine scores for the plurality of content items by performing mathematical operations using the interaction data, the performing mathematical operations comprising configuring the processor to:
determine, for each of the plurality of content items, a total initiation number representing a number of times that each of the plurality of content items was streamed in real time to ones of the plurality of user devices having a persistent connection to the Internet and a number of start indications received from ones of the plurality of user devices that connect periodically or opportunistically to wireless networks and that pre-cached the content item and then rendered the cached content item while not connected;
determine, for each of the plurality of content items and based at least upon a portion of the first interaction data associated with each of the plurality of content items, a first metric count;
determine, for each of the plurality of content items and based at least upon a portion of the second interaction data associated with each of the plurality of content items, a second metric count;
determine, for each of the plurality of content items, respective first and second statistical measures of the first metric count and the second metric count associated with each of the plurality of content items;
determine, for each of the plurality of content items, a third statistical measure based upon the total initiation number associated with each of the plurality of content items; and
rank, based on the first, second and third statistical measures associated with each of the plurality of content items, each of the plurality of content items;
stream, at frequencies based upon a ranking of one or more of the plurality of content items, the one or more of the plurality of content items to ones of the plurality of user devices.
2. The system of claim 1, wherein the processor is further configured to determine includes weighting the first and second statistical measures using a first weight and a second weight, respectively.
3. The system of claim 2, wherein the first weight has a positive value and the second weight has a negative value.
4. The system of claim 2, wherein the determining includes weighting the third statistical measure using a third weight.
5. The system of claim 4, wherein the third weight is a positive value.
6. The system of claim 1, wherein the first, second and third statistical measures are determined for a first time period.
7. The system of claim 6 wherein the first interaction data and the second interaction data are received in association with respective rendering times of the respective ones of the plurality of content items.
8. The system of claim 1, wherein the first interaction data represents at least one of an indication that one of the plurality of content items has been completely rendered and an indication that a user has liked one of the plurality of content items.
9. The system of claim 1, wherein the second interaction data represents at least one of an indication that a user dislikes one of the plurality of content items, a user has banned one of the plurality of content items from future play on one of the user devices, a user has skipped rendering one of the plurality of content items, and a user has changed stations during rendering one of the plurality of content items.
10. The system of claim 1 wherein the processor is further configured to send the plurality of content items to the plurality of user devices.
11. The system of claim 1 wherein the first interaction data further includes finishing information indicative of a number of times that the first content item was rendered in its entirety during the predetermined time period.
US14/216,877 2013-03-15 2014-03-17 System and method for scoring and ranking digital content based on activity of network users Active 2034-08-17 US10275463B2 (en)
US201361792191P true 2013-03-15 2013-03-15
US14/216,877 US10275463B2 (en) 2013-03-15 2014-03-17 System and method for scoring and ranking digital content based on activity of network users
US20150006544A1 US20150006544A1 (en) 2015-01-01
US10275463B2 true US10275463B2 (en) 2019-04-30
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US14/216,877 Active 2034-08-17 US10275463B2 (en) 2013-03-15 2014-03-17 System and method for scoring and ranking digital content based on activity of network users
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