Source: https://www.parcello.org/us/privacy
Timestamp: 2020-07-11 16:30:11
Document Index: 397906803

Matched Legal Cases: ['Art. 4', 'Art. 25', 'Art. 44', 'Art. 15', 'Art. 16', 'Art. 77', 'Art. 7', 'Art. 21', 'Art. 17', '§ 132', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', '§ 26', 'Art. 9', 'Art. 9', 'Art. 9', 'Art. 9', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 7', '§ 7', '§ 7', 'Art. 6', 'Art. 6', 'Art. 7', '§ 107', '§ 107', 'Art. 6', 'Art. 28', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6']

Privacy - Parcello
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and contents connected with it as well as external online presences, such as our Social Media Profile (hereinafter referred to collectively as "online offer"). With regard to the terms used, e.g. "processing" or "responsible person", we refer to the definitions in Art. 4 of the Basic Data Protection Regulation (GDPR).
kontakt@parcello.org
Managing shareholder: Gerald Reimertz
Link to the imprint: https://www.parcello.org/us/impressum
-	Shipment data (e.g., shipment number, shipment history, arrival time).
-	Usage data (e.g., web pages visited, interest in content, access times).
Visitors and users of the online service (in the following we will refer to the persons concerned collectively as "users")..
-	Providing the online offer, its functions and contents.
-	Replying to contact requests and communication with users.
-	Security precautions.
"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the inclusion of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.
"Responsible party" shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
"Processor" means any natural or legal person, public authority, agency or other body which processes personal data on behalf of the responsible party.
These measures shall include in particular the safeguarding of the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, safeguarding of availability and segregation thereof. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and we respond to any threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by designing technology and by using data protection-friendly default settings (Art. 25 DSGVO).
If we transfer data to a third country (i.e. outside of the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or transfer the data in a third country if the special requirements of Art. 44 ff. DSGVO. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").
You have the right to obtain confirmation as to whether or not data in question are being processed and to request information on these data and to receive further information and a copy of the data in accordance with Art. 15 DSGVO.
You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
In accordance with Art. 77 DSGVO, you also have the right to submit a complaint to the competent supervisory authority.
You have the right to withdraw consents granted in accordance with Art. 7 para. 3 DSGVO with future effect
You may at any time object to the future processing of data concerning you in accordance with Art. 21 DSGVO. The objection may in particular be made against processing for the purposes of direct advertising.
The term "cookies" refers to small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online shop or a login jam can be stored. Cookies are described as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if users visit the site after several days. Likewise, the interests of the users can be stored in such a cookie, which are used for range measurement or marketing purposes. Third-party cookies are cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only their cookies, it is called "first-party cookies").
The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 DSGVO. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
According to legal requirements in Austria, the storage is carried out in particular for 7 J in accordance with § 132 para. 1 BAO (accounting documents, vouchers/invoices, accounts, vouchers, business papers, statement of income and expenditure, etc.). ), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
We use external payment service providers through whose platforms the users and we can carry out payment transactions (e.g, in each case with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)
In the context of the performance of contracts, we use payment service providers on the basis of Article 6(1)(b). DSGVO. In all other respects we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. b. DSGVO in order to offer our users effective and secure payment options.
The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the general terms and conditions and data protection information of the payment service providers.
For the payment transactions, the terms and conditions and the data protection information of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, disclosure and other affected parties.
We process data within the scope of administrative tasks and the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The basis for processing is Art. 6 Par. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication is in accordance with the information given in these processing activities.
In doing so, we disclose or transfer data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee agencies and payment service providers.
In order to run our business economically, to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, enquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer.
If these analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from conclusion of the contract. In all other respects, the macroeconomic analyses and general tendency determinations are, if possible, prepared anonymously.
Within our online offer we set the following targets on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) in accordance with Art. 6 Para. 1 lit. f DSGVO, we use tracking measures customary in the industry, insofar as these are necessary for the operation of the affiliate system. In the following, we explain the technical background to the users.
The online identification of the users used by us are pseudonymous values. This means that the online IDs themselves do not contain any personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer has taken advantage of the offer, i.e. has concluded a contract with the provider, for example. However, the online identification is personal insofar as the online identification is available to the partner company and also to us, together with other user data. Only in this way can the partner company inform us whether the user has taken advantage of the offer and we can pay out the bonus, for example.
We are not responsible for the content of our website on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO), we are participants in the Amazon EU partner programme, which was designed to provide a medium for websites, by means of which advertising costs can be earned by placing advertisements and links to Amazon.de (so-called affiliate system). Amazon uses cookies to trace the origin of orders. Among other things, Amazon can recognize that you clicked on the affiliate link on this website and then purchased a product from Amazon.
For more information about Amazon's use of data and opt-out options, please see the company's privacy policy: http://www.amazon.de/gp/help/customer/display. html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
We are committed to the protection of your personal data on the basis of our legitimate interests (d. i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we are participants in the partner programme of AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany, which was designed to provide a medium for websites, by means of which advertising costs can be earned by placing advertisements and links to AWIN (so-called affiliate system). AWIN uses cookies to be able to trace the origin of the conclusion of the contract. Among other things, AWIN can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or via AWIN.
For more information about Awin's use of your information and how to opt-out, please see the Company's Privacy Policy: https://www.awin.com/de/rechtliches.
Digistore24 -Partner Program
We are authorized to use the data on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer in the sense of Art. 6 Paragraph 1 lit. f. DSGVO) participants of the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites, by means of which advertising costs can be earned by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies in order to be able to trace the origin of the conclusion of the contract. Among other things Digistore24 can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or through Digistore24.
For more information about Digistore24's use of data and how to object, please see the company's privacy policy: https://www.digistore24.com/page/privacyl.
We are authorized to use the data on Digistore24 on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 Par. 1 lit. f. DSGVO), we are participants in the partner program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which is designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies to trace the origin of the contract conclusion. Among other things Affilinet can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or via Affilinet.
For more information about Affilinet's use of data and opt-out options, please see the Company's privacy policy: https://www.affili.net/de/footeritem/datenschutz.
We process the applicant data only for the purpose and within the scope of the application procedure in accordance with the legal requirements. The applicant data is processed for the purpose of fulfilling our (pre-)contractual obligations within the framework of the application procedure in accordance with Art. 6 Para. 1 lit. b. DSGVO Art. 6 para. 1 lit. f. DSGVO if the data processing becomes necessary for us, e.g. within the framework of legal procedures (in Germany, § 26 BDSG applies additionally).
Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 DSGVO are voluntarily communicated in the context of the application procedure, their processing is additionally carried out in accordance with Art. 9 Para. 2 letter b DSGVO (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 DSGVO are requested from applicants as part of the application procedure, their processing is additionally carried out in accordance with Art. 9 Para. 2 letter a DSGVO (e.g. health data if this is necessary for the exercise of the profession).
If provided, applicants can send us their applications using an online form on our website. The data will be transmitted to us in encrypted form according to the state of the art.
Applicants can also send us their applications by e-mail. Please note, however, that e-mails are generally not sent in encrypted form and that the applicants themselves must ensure that they are encrypted. We can therefore not take any responsibility for the transmission path of the application between the sender and the receipt on our server and therefore recommend rather to use an online form or the postal dispatch. Because instead of applying via the online form and e-mail, applicants can still send us their application by post.
Subject to a justified revocation by the applicants, the deletion will take place after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any travel expense reimbursement will be archived in accordance with tax law requirements.
Users can create a user account. As part of the registration process, the required mandatory data will be communicated to the users and processed on the basis of Art. 6 para. 1 lit. b DSGVO for the purposes of providing the user account. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration is used for the purposes of the use of the user account and its purpose.
Users can be informed by e-mail about information relevant to their user account, such as technical changes. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to a legal obligation to keep records. It is the responsibility of users to save their data before the end of the contract if they have terminated their user account. We are entitled to irretrievably delete all of the user's data stored during the term of the contract.
In the context of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's need for protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c DSGVO. The IP addresses will be anonymized or deleted after 7 days at the latest.
If users leave comments or other contributions, their IP addresses may be changed on the basis of our legitimate interests within the meaning of Art. 6 Par. 1 lit. f. DSGVO can be stored for 7 days. This is done for our security in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right, on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO, to process the information provided by users for the purpose of spam detection.
The data provided in the context of the comments and contributions will be permanently stored by us until the user objects.
The follow-up comments can be subscribed to by users with their consent in accordance with Art. 6 Para. 1 lit. a DSGVO. Users will receive a confirmation e-mail to check whether they are the owner of the e-mail address entered. Users can unsubscribe from ongoing commentary subscriptions at any time. The confirmation e-mail will contain information on the cancellation options. For the purpose of proving users' consent, we store the registration point along with the users' IP address and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that you have previously given your consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.
We use the service Gravatar of Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.
Gravatar is a service where users can register and store profile pictures and their e-mail addresses. If users leave contributions or comments on other websites (especially blogs) using their e-mail address, their profile pictures can be displayed next to the contributions or comments. For this purpose, the e-mail address provided by the user is transmitted in encrypted form to Gravatar for the purpose of checking whether a profile is stored for it. This is the only purpose of transmitting the e-mail address and it will not be used for other purposes, but deleted afterwards.
Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) DSGVO, because with the help of Gravatar we offer authors of contributions and comments the opportunity to personalise their contributions with a profile picture.
By displaying the images, Gravatar obtains the IP address of the user, as this is necessary for communication between a browser and an online service. For more information about Gravatar's collection and use of this data, please see Automattic's privacy policy: https://automattic.com/privacy/.
If users do not want a user picture linked to their email address at Gravatar to appear in their comments, they should use an email address that is not stored at Gravatar. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all, if users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.
When contacting us (e.g. e.g. by contact form, e-mail, telephone or via social media), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b) DSGVO. The user's details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.
We will delete the requests if they are no longer necessary. We check the necessity every two years; furthermore, the legal archiving obligations apply.
We use the CRM system "Zendesk", from the provider Zendesk, Inc, 989 Market Street #300, San Francisco, CA 94102, USA, in order to be able to process user requests faster and more efficiently (legitimate interest according to Art. 6 Par. 1 lit. f. DSGVO ).
Zendesk is certified under the Privacy Shield Agreement, providing an additional guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).
Zendesk will use the users' data only for the technical processing of the requests and will not pass them on to third parties. In order to use Zendesk, it is at least necessary to provide a correct e-mail address. A pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect additional data (name, address). The use of Zendesk is optional and serves to improve and speed up our customer and user service.
If users do not agree to the collection and storage of data on Zendesk's external system, we will provide them with alternative means of contact to submit service requests via email or postal mail.
Users can find further information in the Zendesk: https://www.zendesk.de/company/customers-partners/privacy-policy/ privacy policy.
The following notes will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
The dispatch of the newsletter and the performance measurement associated with it is based on the consent of the recipients in accordance with Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission in accordance with § 7 Para. 3 UWG.
The registration procedure is recorded on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests as well as meeting the expectations of the users and also allows us to prove consent.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.
With the following notes, we would like to inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our products and accompanying information (e.g. safety instructions), offers, promotions and our company.
The dispatch of the newsletter and the associated measurement of success is based on the consent of the recipients in accordance with Art. 6 Par. 1 lit. a, Art. 7 DSGVO in conjunction with § 107 Par. 2 TKG or on the basis of legal permission in accordance with § 107 Par. 2 and 3 TKG.
Newsletters are sent by means of the "MailChimp" dispatch service, a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mailing service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The dispatch service provider is used on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO and a contract for processing orders in accordance with Art. 28 Para. 3 p. 1 DSGVO.
newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or from the server of a mailing service provider if we use one. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected.
This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their access locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The hosting services we use are used to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.
We, or our hosting provider, collect access data on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f DSGVO collects data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited site), IP address and the requesting provider.
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering, for example). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, we refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
We set up the following website on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.
We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not combined with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We use Google Analytics in the design as "Universal-Analytics". "Universal Analytics" refers to a Google Analytics method in which user analysis is based on a pseudonymous user ID, thus creating a pseudonymous profile of the user with information from the use of various devices (so-called "cross-device tracking").
We use Google Analytics to ensure that the ads placed within Google's advertising services and those of its partners are only shown to users who have also shown an interest in our online offering or who display certain characteristics (e.g., the ability to see the content of the ad, the type of content, the type of service offered, etc.). e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of the users.
We use the following services on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
We use the AdSense service, which enables us to display ads on our website and receive compensation for their display or other use. For these purposes, usage data such as the click on an ad and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of user data is pseudonymous.
We use Adsense with personalized ads. Google draws conclusions about the interests of users based on the websites or apps they visit or use and the user profiles they create. Advertisers use this information to tailor their campaigns to those interests, which benefits both users and advertisers. Google considers ads to be personalized when collected or known information determines or influences ad selection. This includes, but is not limited to, previous searches, activity, site visits, app usage, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, as well as targeting on match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
We use Adsense with non-personalized ads. These ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including rough (e.g., location-level) geographic targeting based on current location, content on the current website or app, and current search terms. Google prohibits all personalized targeting, including demographic targeting and targeting based on user lists.
We make use of the following services on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
We use the online marketing process Google "Doubleclick" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for and within our online services in a more targeted manner, so that we only show users ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called "remarketing". For these purposes, when you visit our website and other websites on which the Google advertising network is active, Google will execute code directly by Google and incorporate so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). This file records which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.
The IP address of users is also recorded, although this is shortened within member states of the European Union or in other states that are party to the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. Google may also combine the above-mentioned information with information from other sources. If the user subsequently visits other websites, advertisements tailored to his or her presumed interests can be displayed on the basis of his or her user profile.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process e.g. the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.
Further information on Google's use of data, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings. google.com/authenticated).
Inner our online offer, due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook-Pixel" is used. "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used for these purposes.
On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear to be annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, general information on the display of Facebook ads, in the Facebook Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You may object to the collection by the Facebook pixel and use of your information to display Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
We set up a privacy policy within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
We bind the function to detect bots, e.g. e.g. for entries in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We use the following social plugins on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Par. 1 lit. f. DSGVO) Social Plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The Plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the words "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge.
Within our online offer, functions and contents of the Twitter service, offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include content such as images, videos or text and buttons that allow users to express their favorites regarding the content, to tell the authors of the content or to subscribe to our posts. If the users are members of the platform Twitter, Twitter can assign the call of the above mentioned contents and functions to the user profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter. com/personalization.
We use the privacy-safe "Shariff" buttons. "Shariff" was developed to provide more privacy on the web and to replace the usual "Share" buttons of social networks. It is not the user's browser, but the server on which this online offer is located that establishes a connection with the server of the respective social media platforms and queries e.g. the number of likes, etc. The user remains anonymous. More information about the Shariff project can be found from the developers of the magazine c't: www.ct.de.
Last changed: 05/2020