Source: http://www.google.com/patents/US8140965?dq=actionscript
Timestamp: 2016-10-25 00:20:21
Document Index: 124586618

Matched Legal Cases: ['Application No. 2', 'Application No. 2', 'Application No. 04', 'Application No. 2005', 'Application No. 10012977', 'Application No. 2009200599', 'Application No. 2004216795', 'Application No. 10', 'Application No. 2005', 'Application No. 200480007633', 'Application No. 04']

Patent US8140965 - Identifying related information given content and/or presenting related ... - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inPatentsThe usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related...http://www.google.com/patents/US8140965?utm_source=gb-gplus-sharePatent US8140965 - Identifying related information given content and/or presenting related information in association with content-related advertisementsAdvanced Patent SearchTry the new Google Patents, with machine-classified Google Scholar results, and Japanese and South Korean patents.Publication numberUS8140965 B2Publication typeGrantApplication numberUS 10/748,870Publication dateMar 20, 2012Filing dateDec 29, 2003Priority dateFeb 28, 2003Fee statusPaidAlso published asCA2516818A1, CA2516818C, CN1761963A, CN1761963B, EP1604302A2, EP1604302A4, EP2312467A1, US20110119139, US20120209726, WO2004079522A2, WO2004079522A3Publication number10748870, 748870, US 8140965 B2, US 8140965B2, US-B2-8140965, US8140965 B2, US8140965B2InventorsJeffrey A. Dean, Krishna Bharat, Paul BuchheitOriginal AssigneeGoogle, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (52), Non-Patent Citations (55), Referenced by (15), Classifications (13), Legal Events (3) External Links: USPTO, USPTO Assignment, EspacenetIdentifying related information given content and/or presenting related information in association with content-related advertisements
US 8140965 B2Abstract
The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. “Try a search for ——————”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.
a) accepting, by a computer system including one or more computers on a network, page content of a page requested by a user device;
b) accepting, from an ad server and by the computer system, information of an ad which includes ad content;
c) using, by the computer system, at least one of terms, concepts, or categories from the content of the ad to determine relevant content, from a content server, in addition to content of the ad, wherein the determined relevant content is one of (A) a news story, (B) a review, or (C) a user group message;
d) combining, automatically and regardless of any user input, by the computer system, (1) at least a portion of content of the ad, from the ad server, (2) at least a portion of the determined relevant content, from the content server, and (3) the page content, to generate combined information; and
e) serving an electronic document including the combined information to induce display of the electronic document by the user device,
3. The computer-implemented method of claim 2, wherein the acts of (c) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (d) combining (1) at least a portion of content of the ad, (2) at least a portion of the determined relevant content, and (3) the page content, to generate combined content, are performed automatically by a machine executing machine executable instructions.
4. The computer-implemented method of claim 1 wherein the ad is for a service and wherein the determined relevant content is a review for the service.
5. The computer-implemented method of claim 4, wherein the acts of (c) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (d) combining (1) at least a portion of content of the ad, (2) at least a portion of the determined relevant content, and (3) the page content, to generate combined content, are performed automatically by a machine executing machine executable instructions.
6. The computer-implemented method of claim 1 wherein the ad is for a product or service and wherein the determined relevant content is a news story about the product or service.
7. The computer-implemented method of claim 6, wherein the acts of (c) using at least one of terms, concepts and categories from the content of the ad to determine relevant content in addition to content of the ad, and (d) combining (1) at least a portion of content of the ad, (2) at least a portion of the determined relevant content, and (3) the page content, to generate combined content, are performed automatically by a machine executing machine executable instructions.
8. The computer-implemented method of claim 1 wherein the. determined relevant content further includes a search query related to the content Of the ad.
9. The computer-implemented method of claim 1 wherein the determined relevant content is a message from a user group.
a) accepting, by a computer system including one or more computers on a network, document content information of a document requested by a user device;
b) using, by the computer system, at least one of terms, concepts and categories of the document content information to retrieve relevant content in addition to content of the document, wherein the retrieved relevant content is one of (A) a news story, (B) a review, (C) a search query, or (D) a user group message;
c) using, by the computer system, the retrieved relevant content, retrieving further content, wherein the retrieved further content is at least one ad, received from an ad server, relevant to the retrieved relevant content; and
d) combining, by the computer system, at least a portion of content of the document, at least a portion of the retrieved relevant content, and at least a portion of the retrieved further content for presentation by the user device.
11. The computer-implemented method of claim 10, wherein the acts of (b) using at least one of terms, concepts and categories of the document content information to retrieve relevant content in addition to content of the document, (c) using the retrieved relevant content, retrieving further content, and (d) combining at least a portion of content of the document, at least a portion of the retrieved relevant content, and at least a portion of the retrieved further content for presentation on the client device, are performed automatically by a machine executing machine executable instructions.
12. The computer-implemented method of claim 10, wherein the at least a portion of content of the document, the at least a portion of the retrieved relevant content, and the at least a portion of the retrieved further content are combined as part of a single Web page.
13. The computer-implemented method of claim 10, wherein the act of combining the at least a portion of content of the document, the at least a portion of the retrieved relevant content, and the at least a portion of the retrieved further content is performed before the page is presented on a user device.
a) one or more processor; and
b) at least one storage device storing processor executable instructions which, when executed by the one or more processors, cause the one or more processors to perform operations including
1) accepting page content of a page requested by a user device,
2) accepting information of an ad which includes ad content,
3) determining relevant content, from a content server, in addition to content of the ad using at least one of terms, concepts, or categories from the content of the ad, wherein the determined relevant content is one of (A) a news story, (B) a review, or (C) a user group message,
4) combining, automatically and regardless of any user input, (i) at least a portion of content of the ad, from the ad server, (ii) at least a portion of the determined relevant content, from the content server, and (iii) the page content, to generate combined information, and
5) serving an electronic document including the combined information to induce display of the electronic document by the user device,
15. The apparatus of claim 14 wherein the ad is for a product and wherein the determined relevant content is a review for the product.
16. The apparatus of claim 14 wherein the ad is for a service and wherein the determined relevant content is a review for the service.
17. The apparatus of claim 14 wherein the ad is for a product or service and wherein the determined relevant content is a news story about the product or service.
18. The apparatus of claim 14 wherein the determined relevant content further includes a search query related to the content of the ad.
19. The apparatus of claim 14 wherein the determined relevant content is a message from a user group.
1) accepting document content information of a document requested by a user device,
2) retrieving relevant content in addition to content of the document using at least one of terms, concepts and categories of the document content information, wherein the retrieved relevant content is one of (A) a news story, (B) a review, (C) a search query, or (D) a user group message,
3) retrieving further content using the retrieved relevant content, wherein the retrieved further content is at least one ad, received from an ad server, relevant to the retrieved relevant content, and
4) combining at least a portion of content of the document, at least a portion of the retrieved relevant content, and at least a portion of the retrieved further content for presentation by the user device.
21. The apparatus of claim 20, wherein the at least a portion of content of the document, the at least a portion of the retrieved relevant content, and the at least a portion of the retrieved further content are combined as part of a single Web page.
22. The apparatus of claim 20, wherein the act of combining the at least a portion of content of the document, the at least a portion of the retrieved relevant content, and the at least a portion of the retrieved further content is performed before the page is presented on a user device.
�1.1. Field of the Invention
�1.2. Background Information
The target content may be text, a Web page, a URL, or a search query, just to name a few of the many possibilities. The additional content might be related suggested queries (e.g. “Try a search for 13 —————”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, etc. The additional content could be presented in various ways or forms. For example, the additional content may be presented as a suggested query, “related information,” etc. Although an excerpt or summary of the additional content may be presented instead of the entire additional content, such an excerpt can be considered to be “additional content” itself.
In the following, environments in which, or with which, the present invention may operate are described in �4.2. Then, exemplary methods of the present invention are described in �4.3. Exemplary apparatus of the present invention are described in �4.4. Finally, some conclusions regarding the present invention are set forth in �4.5. First, however, certain terms used are defined in �4.1.
Online ads, such as those used in the keyword-targeted or content-targeted ad serving systems like those introduced in �1.2 above, or any other system, may have various intrinsic features. Such features may be specified by an application and/or an advertiser. These features are referred to as “ad features” below. For example, in the case of a text ad, ad features may include a title line, ad text, and an embedded link. In the case of an image ad, ad features may include images, executable code, and an embedded link. Depending on the type of online ad, ad features may include one or more of the following: text, a link, an audio file, a video file, an image file, executable code, embedded information, etc.
Various exemplary embodiments of the present invention are now described. First, however, exemplary environments in which, or with which the present invention may be used are introduced in �4.2.
�4.2 Exemplary Environments in which, or with which the Present Invention may be Used
�4.3 Exemplary Methods
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Chip oversupply expected to linger in '04—Electronic Buyers News Chartered outlines new strategy, plans fab in China—EE Times Online Referring to the short dashed arc in FIG. 7, in an alternative embodiment, the best scoring items can be used to help determine relevant ads. For example, given a Web page 710 about theme parks, a news item 720 from “current news” information sources 730 with a headline such as “Disney to Open Theme Park in Beijing Next Week” may be selected. The information selected 720 may be used to help target advertisements 740 to both the selected information and the content of the page:
‘Buy Tickets to Beijing’ ‘Buy the book “Theme Parks in China”’
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