Source: http://www.google.com/patents/US8086559
Timestamp: 2016-12-07 10:36:25
Document Index: 590550848

Matched Legal Cases: ['§4', '§4', '§4', '§1', '§4', '§4', 'Application No. 2', 'Application No. 2', 'Application No. 2005', 'Application No. 2003275253', 'Application No. 2003275253', 'Application No. 695', 'Application No. 10', 'Application No. 03824458', 'Application No. 03824458', 'Application No. 03824458', 'Application No. 03824458', 'Application No. 03824458', 'Application No. 2005', 'Application No. 03759525', 'Application No. 2005']

Patent US8086559 - Serving content-relevant advertisements with client-side device support - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inPatentsA client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document...http://www.google.com/patents/US8086559?utm_source=gb-gplus-sharePatent US8086559 - Serving content-relevant advertisements with client-side device supportAdvanced Patent SearchTry the new Google Patents, with machine-classified Google Scholar results, and Japanese and South Korean patents.Publication numberUS8086559 B2Publication typeGrantApplication numberUS 10/634,501Publication dateDec 27, 2011Filing dateAug 5, 2003Priority dateSep 24, 2002Fee statusPaidAlso published asCA2499807A1, CA2499807C, EP1574037A2, EP1574037A4, US20040167928, US20110145731, WO2004030338A2, WO2004030338A3Publication number10634501, 634501, US 8086559 B2, US 8086559B2, US-B2-8086559, US8086559 B2, US8086559B2InventorsDarrell Anderson, Paul Buchheit, Jeffrey A. Dean, Georges R. Harik, Carl Laurence Gonsalves, Noam Shazeer, Narayanan ShivakumarOriginal AssigneeGoogle, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (63), Non-Patent Citations (61), Referenced by (2), Classifications (8), Legal Events (2) External Links: USPTO, USPTO Assignment, EspacenetServing content-relevant advertisements with client-side device support
In the following, environments with which the present invention may operate are described in §4.1. Then, exemplary embodiments of the present invention are described in §4.2. Finally, some conclusions regarding the present invention are set forth in §4.3.
As can be appreciated from the foregoing, an ad entry, maintenance and delivery system(s) 120 may serve ad consumers 130 such as content servers, search engines, and client devices. As discussed in §1.2 above, the serving of ads targeted to the search results page generated by a search engine is known. The present invention further permits the serving of ads targeted to documents served by content servers. For example, referring to the exemplary environment of FIG. 3, a network or inter-network 360 may include an ad server 320 serving targeted ads on search result page(s) from a search engine 332. Suppose that the inter-network 350 is the Web. The search engine 332 crawls much or all of the content 350. Some 334 of this content 350 will include ad spots (also referred to as “inventory”) available. More specifically, one or more content servers 336 may include one or more documents 340. Documents may include content, embedded information such as meta information and machine executable instructions, and ad spots available. Note that ads inserted into ad spots in a document can vary each time the document is served. Alternatively, ads inserted into ad spots can have a static association with a given document. As will be described in more detail below, an ad server may use the results of a separate crawl of the some or all of the content with ad spots available 334. Even if the document does not include explicitly defined available ad spots, it may be determined that ads can be served in, or in association with (e.g., in a “pop up” window above and covering (i.e., obscuring) content of the document, in a “pop-under” window in the background under the document, in “chrome” of a browser etc.) the document. The ad may partly or totally cover the document, share the screen space with the document, take screen space from the document, be partly or totally covered by the document, etc.
§4.2.1 Facilitating the Serving of Content-Relevant Ads Using a Client-Side Application
§4.2.2 Exemplary Data Structures
format=120×600 implies the template/output
used for display. The parameter file 120×600 may be
in the following order: (e.g., format = 120×600_tiled,
display. (i.e., 120×600_tiled_worldnow);
format. (i.e., 120×600_tiled);
120×600).
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(Published 1999).61Zeff, R. et al., Advertising on the Internet, 2nd Ed., John Wiley & Sons, 1999.Referenced byCiting PatentFiling datePublication dateApplicantTitleUS9408035Apr 30, 2015Aug 2, 2016Michael FlynnMobile computing system with user preferred interactive componentsUS20110218857 *May 16, 2011Sep 8, 2011Susan Araiza-BoysSystem and Methods for Ordering and Presenting Custom Electronic Advertisements* Cited by examinerClassifications U.S. Classification1/1International ClassificationG06Q30/02, H04L12/16, H04N, G06F17/30, G06F17/00Cooperative ClassificationG06Q30/02European ClassificationG06Q30/02Legal EventsDateCodeEventDescriptionMar 16, 2005ASAssignmentOwner name: GOOGLE, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:ANDERSON, DARRELL;BUCHEIT, PAUL;DEAN, JEFFREY A.;AND OTHERS;REEL/FRAME:015905/0450;SIGNING DATES FROM 20040322 TO 20040503Owner name: GOOGLE, INC., CALIFORNIAFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:ANDERSON, DARRELL;BUCHEIT, PAUL;DEAN, JEFFREY A.;AND OTHERS;SIGNING DATES FROM 20040322 TO 20040503;REEL/FRAME:015905/0450Jun 29, 2015FPAYFee paymentYear of fee payment: 4RotateOriginal ImageGoogle Home - Sitemap - USPTO Bulk Downloads - Privacy Policy - Terms of Service - About Google Patents - Send FeedbackData provided by IFI CLAIMS Patent Services