Source: https://blog.searchmetrics.com/us/privacy-statement/
Timestamp: 2018-10-15 11:58:11
Document Index: 565812159

Matched Legal Cases: ['Art. 21', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', '§ 26', 'Art. 6', 'Art. 6', '§ 15', 'Art. 6', 'Art. 6', 'Art. 28']

Privacy Statement - Searchmetrics SEO Blog
We provide information on the collection of personal information when using our website below. Personal data is any data that personally refers to you, so for example, name, address, email addresses, user behaviour. We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our safety procedures are regularly checked and adapted with the latest technological advancements.
Responsible parties in accordance with Article 4 Paragraph 7 EU General Data Protection Regulation (GDPR) is Searchmetrics GmbH, Greifswalder Straße 212, 10405 Berlin, Tel: 030/ 322 95 35 – 0 Email address: data.protection@searchmetrics.com
You can contact our data protection officer at SSchmidbauer@intersoft-consulting.de or at our postal address with the heading “the data protection officer”.]
You have a right to access, rectification, cancellation, restriction of processing, objection to processing and data transferability. If a processing is based on your consent, you have the right to revoke this consent with effect for the future.
You have the right, pursuant to Art. 21 Paragraph 1 GDPR, for reasons arising from your particular situation, to object at any time to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1e GDPR (data processing in the public interest) or on the basis of Article 6 paragraph1f GDPR (data processing to safeguard a legitimate interest), including profiling based on this provision based on these provisions. In the event of your objection, we will no longer process your personal data unless we can show compelling grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which are technically necessary for us to display our website to you and to guarantee stability and security. The legal basis for this is Art. 6 Paragraph 1f GDPR:
Operating system – name of the operating system used
With your consent according to Art. 6 Paragraph 1a GDPR you can subscribe to our newsletter, in which we inform you about our current offers.
To register for our newsletter, we use the “double opt-in” procedure. This means that after your registration we will send you an e-mail to the specified e-mail address in which we ask you to confirm that you would like the newsletter to be sent.
The only required information for sending the newsletter is your name, surname and email address. The disclosure of further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 Paragraph 1a GDPR.
We would like to point out that we evaluate your user behaviour when sending the newsletter. For this analysis, the e-mails sent contain so-called web beacons or tracking pixels, which are stored on our website. For evaluation purposes, we link the above data and web beacons to your e-mail address and an individual ID.
With the data obtained in this way, we create a user profile to tailor the newsletter to your individual interests. This means we can record when you read our newsletter, which links you click on in it, and keep track of your personal interests. We link these data with how you use our website.
You can object to this tracking at any time by clicking on the separate link provided in each e-mail. The information is stored for as long as you have subscribed to the newsletter. After a cancellation, we store the data purely statistically and anonymously.
Such tracking is also not possible if you have deactivated the display of images in your e-mail program by default. In this case the newsletter will not be displayed completely and you may not be able to use all functions. If you display the images manually, the above-mentioned tracking will occur.
We use the “double opt-in” procedure for registration, i.e. your registration is not complete until you have confirmed your registration via a confirmation email sent to you for this purpose by clicking on the link contained therein. It is obligatory to provide the aforementioned data; all further information can be provided voluntarily by using our portal.
After successful registration, you will receive a personal, password-protected access and you can view and manage the data you have provided. Registration is voluntary, but may be a prerequisite for using our services.
If you use our portal, we store any data from you that is necessary for the fulfilment of the contract, potentially along with information on the method of payment, until you delete your access with final effect. Furthermore, we will store the optional data provided by you for the duration of your use the of portal, unless you delete it prior to this. You can manage and change all information in the protected customer area. The legal basis is Art. 6 Paragraph 1 a, b and f GDPR.
You can also apply via our online application portal. Your online application will be forwarded directly to the HR department via an encrypted connection and will of course be treated confidentially. We will of course use your details exclusively for processing your application and will not pass them on to third parties. Further information on data processing within the application procedure can be found in the data protection declaration of our application portal.
If you have applied for a specific position and it has already been filled or if we consider you suitable for another position, we would be happy to forward your application within the company. Please let us know if you do not agree to this forwarding.
Your personal data will be deleted immediately after completion of the application process or after a maximum of 6 months, unless you have expressly given us your consent to store your data for longer or a contract has been concluded. The legal basis is Art. 6 Paragraph 1 a, b and f GDPR and § 26 BDSG.
We process your required registration information (compulsory information, eg name, e-mail address, user name and password) as well as the additional data voluntarily provided within the scope of your use for the Blog and your use of the functions and services of our password-protected area (Art. 6 Paragraph 1 b GDPR).
We will retain the registration information for your online account until you cancel your online account, as far as no other storage purposes are concerned.
The information you provide in your opinions and comments are processed for the publication of your contributions (Article 6 Paragraph 1 b GDPR). In order to write opinions or comments, you must first register. Your name is published with your opinions and comments, so they cannot be published under a pseudonym or anonymously.
Their opinions and comments can be accessed online until the topic is taken down. After that, they are kept in our archives.
This site uses social plugins.
These plugins usually collect data from you by default and transmit them to the servers of the respective provider. In order to guarantee the protection of your privacy, we have taken technical measures to ensure that your data cannot be collected by the providers of the respective plugin without your consent. When visiting a page on which the plugins are integrated, these are initially deactivated. Only when you click on the respective symbol are the plugins activated and you thereby give your consent that your data can be transferred to the respective provider. The legal basis for the use of the plugins is Art. 6 Paragraph 1 a and f GDPR.
After activation, the plugins also collect personal data such as your IP address and send it to the servers of the respective provider, where it is stored. Furthermore, activated social plugins use a cookie with a unique identifier when connecting to the respective website. This also allows providers to create profiles of your usage behaviour. This also happens if you are not a member of the social network of the respective provider. If you are a member of the social network of the provider and you are logged in to the social network during your visit to this website, your data and information about your visit to this website may be linked to your profile on the social network. We have no influence on the exact extent of the data collected from you by the respective provider. For more information about the scope, type and purpose of data processing and about rights and setting options for the protection of your privacy, please refer to the data protection information of the respective provider of the social network. These can be found at the following addresses:
We use Twitter social plug-ins, which are operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA (“Twitter”). The link to the privacy policy of Twitter can be found here:
14 Transient Cookies
15 Persistent cookies
15.1 Flash cookies
15.2 Prevention of cookies
15.3 Legal bases and storage period
15.4 Website analysis
Google Analytics uses cookies, which enable how you use the website to be analysed. As a rule, the cookie-generated data regarding your use of this website will be forwarded to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, your IP address will first be abbreviated by Google within the member states of the European Union or other parties to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics is not conflated with other Google data. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is § 15 Paragraph 3 TMG (Telemedia Act) and Art. 6 Paragraph 1f GDPR. The data sent by us and linked with cookies are not deleted automatically as we do not collect user identifiers (e.g., user IDs) or promotional IDs, and only aggregated data. For more information on terms of use and data protection, visit https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de
You can prevent cookies from being stored by selecting the appropriate settings in your browser; however, we wish to point out that by doing so, you may not be able to enjoy the full functionality of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug that is available at the following link http://tools.google.com/dlpage/gaoptout?hl=de. Opt-out cookies prevent future acquisition of your data when you visit this website, if you click on this link: deactivate Google Analytics
15.6 Matomo (formerly Piwik)
This website uses the web analysis service Matomo (formerly Piwik) to analyse and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. The legal basis for the use of Matomo is Art. 6 Paragraph 1f GDPR.
Cookies are stored on your computer for this evaluation. You can set the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use this website in its entirety. The prevention of the storage of cookies is possible through the setting in your browser.
This website uses Matomo with the extension “AnonymizeIP”. This shortens the processing of IP addresses and prevents direct personal contact. The IP address transmitted by your browser using Matomo will not be merged with other data collected by us.
15.7 Double Click By Google
Doubleclick by Google is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads have been viewed. The cookies do not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only due to legal regulations or in the context of order data processing. In no case will Google match its data with other data collected by Google.
By using our web pages, you agree to the processing of the data collected about you by Google and according to the manner described above, as to the data processing and to the stated purpose. You can prevent the storage of cookies by a setting of your browser software; However, we would like to point out that in this case you may not be able to use all the functions of our web pages in full.
You may also prevent the collection by Google of the data generated by the cookies and related to your use of the website as well as the processing of this data by Google by using the following link (https://support.google.com/ads/answer/7395996?hl=en) download and install the available browser plugin. Alternatively, you can disable the Doubleclick cookies on the Digital Advertising Alliance website at the following link (http://optout.aboutads.info/?c=2#!/).
For more information about privacy and cookies for advertising with DoubleClick, please refer to the Google Privacy Policy, especially the following links: https://policies.google.com/technologies/partner-sites
15.8 Marketo
(2) Processing of personal data upon registration
If you register for an event, request the newsletter or other information, or otherwise provide us with personal information through a registration form, the registration form will ask you to consent to the processing of your personal information.
Marketo also uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is transmitted to a server of Marketo (in an EU / EEA country) and stored there. On behalf of the operator of this website, Marketo uses this information to evaluate the use of the website by registered persons and to compile reports on website activity. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
(4) Tracking pixel
We point out that Marketo evaluates your user behavior when sending the newsletter or other requested information on our behalf. For this evaluation, the emails sent contain so-called web beacons, also called tracking pixels. These are one-pixel image files that link to our website, allowing us to evaluate your user behavior. With the data obtained in this way, we create a user profile in order to provide you with the newsletter tailored to your interests. In doing so, we record when you read our newsletters, which links you click in and conclude your personal interests. We link this data with actions you have taken on our website. The collected information are stored by Marketo on its server in the EU / EEA.
Tracking is not possible if you have disabled the display of images in your e-mail program by default. However, in this case the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above mentioned tracking occurs.
(5) You can prevent the storage of cookies and tracking via tracking pixels. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
You can prevent tracking by disabling the display of images by default in your e-mail program. However, in this case the newsletter will not be displayed completely and you may not be able to use all the features. If you display the images manually, the above tracking is done.
(6) Address of Marketo and URL with their privacy notices:
legal.marketo.com/legal/privacy
16.1 Facebook Pixel, Custom Audiences and Facebook Remarketing
Opt-out cookies prevent future acquisition of your data when you visit this website, if you click on this link: deactivate Facebook pixel
17 Transmission of data
External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary to process your order. In these cases, the amount of data disclosed is limited to the required minimum. Insofar as our service providers come into contact with your personal data, we ensure in the context of order processing acc. to Art. 28 DSGVO that they comply with the provisions of data protection laws in the same way. Please also note the respective data protection information of the providers. The respective service provider is responsible for the content of external services, whereby we check the compliance of the services with the legal requirements within the scope of reasonableness.
We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our safety procedures are regularly checked and adapted with the latest technological advancements.