Source: http://www.scribd.com/doc/20689476/4/Endorsements-and-Testimonials-in-Advertising
Timestamp: 2015-07-30 00:36:59
Document Index: 56809218

Matched Legal Cases: ['art 255', 'art 255', '§ 255', '§ 255', '§ 255', '§ 255', '§ 255']

Endorsements and Testimonials in Advertising for FCC Advertisement Changes Effetive Dec. 2009
Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out moreDownloadStandard viewFull view of .Add to collectionMark as finishedMarked as finished. UndoRemove from libraryLook up keyword or sectionLike thisShare on social networks4Activity×Share to your social networks.TweetEmbedTable Of ContentsFEDERAL TRADE COMMISSION16 CFR Part 255Guides Concerning the Use ofEndorsements and Testimonials in AdvertisingSUPPLEMENTARY INFORMATION:I. OVERVIEW OF THE COMMISSION’S REVIEW OF THE GUIDESII.REVIEW OF COMMENTS ON PROPOSED REVISIONS TO THE GUIDESIII.SECTION-BY-SECTION DESCRIPTION OF ADDITIONAL CHANGES TOA. Analysis of Comments Concerning What Communications Should BeConsidered “Endorsements” Under § Section 255.0 of the GuidesB. Section 255.1 – General ConsiderationsC. Comments Concerning the Liability of Endorsers and Advertisers forEndorsements Disseminated Through New MediaD. Comments Addressing Celebrity EndorsementsE. Comments Addressing Revisions to Section 255.2 of the Guides – Use ofTestimonials Reflecting Non-typical Consumer ExperiencesF. Section 255.3 – Expert EndorsementsG.Comments Addressing Section 255.4 of the Guides – Endorsements byOrganizationsH.Comments Addressing Revisions to Section 255.5 of the Guides – DisclosureIII.SECTION-BY-SECTION REVIEW OF ADDITIONAL CHANGES TOPROPOSED GUIDES PUBLISHED IN NOVEMBER 2008A. Section 255.0B. Section 255.1C. Section 255.2C. Section 255.3D. Section 255.4E. Section 255.5IV. REVISED ENDORSEMENT AND TESTIMONIAL GUIDESPart 255 – Guides Concerning Use of Endorsements and Testimonials in Advertising§ 255.0 Purpose and definitions§ 255.1 General considerations§ 255.3 Expert endorsements§ 255.4 Endorsements by organizations§ 255.5 Disclosure of material connections0 of .Results for: No results containing your search query{{& result_text }}{[ } ]}
P. 1FCC Advertisement Changes Effetive Dec. 2009FCC Advertisement Changes Effetive Dec. 2009Ratings: (0)|Views: 899|Likes: 3Published by technologizerMore info:Published by: technologizer on Oct 06, 2009Copyright:Attribution Non-commercialAvailability:Read on Scribd mobile: iPhone, iPad and Android.download as PDF, TXT or read online from ScribdFlag for inappropriate content|Add to collectionSee moreSee lesshttps://www.scribd.com/doc/20689476/FCC-Advertisement-Changes-Effetive-Dec-200912/07/2012pdftextoriginal [Billing Code: 6750-01S]
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