Source: https://www.happycoders.eu/privacy-policy/
Timestamp: 2020-04-01 16:46:48
Document Index: 237183412

Matched Legal Cases: ['Art. 6', 'Art. 6', 'Art. 6', 'Art. 44', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6']

Privacy Policy | HappyCoders.eu
2.2 Categories of persons concerned
2.4 Applicable legal bases
6. Commercial and business services
7. Use of online marketplaces for e-commerce
9. Blogs and publication media
12. Provisioning of online services and web hosting
14. Newsletter and broad communication
16. Affiliate programs and affiliate links
17. Presence in social networks
18. Plugins and embedded functions and content
19. Deletion of data
20. Modification and updating of the data protection declaration
21. Rights of persons concerned
22. Definitions of terms
Legal notice: https://www.happycoders.eu/legal-notice/
Inventory data (e.g. example, names, addresses).
Conversion measurement (the measurement of the effectiveness of marketing measures).
Administration and answering inquiries.
In the following, we inform you about the legal basis of the Data Protection Ordinance (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may also apply.
Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) – The processing is necessary to protect the vital interests of the data subject or another natural person.
Such measures shall include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to, and access to, input, transmission, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Subject to express consent or transfer required by contract or law, we will only process or have the data processed in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield”, or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
As a rule, cookies are also used if a user’s interests or behavior (e.g. viewing of certain content, use of functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that correspond to their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).
Information on legal bases: The legal basis on which we process your personal data with the aid of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.
We process this data to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information and the corporate organization. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or for the fulfillment of statutory obligations or is carried out with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.
Which data are necessary for the aforementioned purposes, we inform the contractual partners before or in the context of the data collection, e.g. in online forms, by special marking (e.g. colors) and/or symbols (e.g. asterisks or the like), or personally.
We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after the expiry of 4 years, unless the data is stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g. for tax purposes usually 10 years). Data disclosed to us by the contractual partner within the scope of an order will be deleted in accordance with the specifications of the order, in principle after the end of the order.
Customer account: Contracting parties can create an account within our online offer (e.g. customer or user account, in short, “customer account”). If the registration of a customer account is required, the contractual partners will be informed of this as well as of the information required for registration. The customer accounts are not public and cannot be indexed by search engines. Within the scope of registration as well as subsequent registrations and uses of the customer account, we store the IP addresses of the customers along with the access times in order to be able to prove registration and prevent any misuse of the customer account.
Agency services: We process the data of our customers within the scope of our contractual services, which may include e.g. conceptual and strategic consulting, campaign planning, software, and design development / consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis / consulting services and training services.
Education and training services: We process the data of the participants of our education and training offers (uniformly referred to as “trainees”) in order to be able to provide them with our training services. The data processed, the type, scope, purpose, and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance evaluation and the evaluation of our services as well as those of the teachers.
As part of our activities, we may also process special categories of data, in particular, information on the health of trainees and apprentices and data revealing ethnic origin, political opinions, religious or philosophical convictions. To this end, we obtain, if necessary, the express consent of the persons undergoing training and further training and process the special categories of data otherwise only if it is necessary for the provision of training services, for purposes of health care, social protection or the protection of vital interests of the persons undergoing training and further training.
Insofar as it is necessary for the fulfillment of our contract, for the protection of vital interests or by law, or with the consent of the trainees, we disclose or transfer the data of the trainees to third parties or agents, such as public authorities or in the field of IT, office or comparable services, in compliance with the provisions of professional law.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. email, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Persons concerned: Interested parties, business, and contractual partners, customers.
Purposes of processing: Contractual services and support, contact inquiries and communication, office and organizational procedures, administration and response to inquiries, security measures.
Legal basis: Contract fulfilment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Teachable.com: Online marketplace for e-learning; service provider: Teachable, Inc. 16 W. 22nd Street, 6th Floor, New York, New York 10010, USA; Website: https://www.teachable.com; Privacy Policy: https://teachable.com/privacy-policy.
Users can create a user account. During the registration process, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes, in particular, the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.
Users may be informed by email about processes relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
When using our registration and login functions as well as the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), meta/communication data (e.g. device information, IP addresses).
Purposes of processing: contractual services, security measures, administration and response to inquiries.
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security if someone leaves illegal content (insults, forbidden political propaganda, etc.) in comments and contributions. In this case, we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.
The personal information provided in the course of comments and contributions, any contact and website information, as well as the content information, will be stored permanently by us until the user objects.
Akismet anti-spam check: We use the “Akismet” service on the basis of our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. All comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used, the computer system and the time of the entry.
Users are welcome to use pseudonyms or to refrain from entering their name or email address. They can completely prevent the transmission of data by not using our comment system. That would be a pity, but unfortunately, we do not see any alternatives that work just as effectively.
Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave contributions or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the contributions or comments. For this purpose, the email address provided by the users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of transmitting the email address. It will not be used for other purposes but deleted afterward.
Gravatar is used on the basis of our legitimate interests since we use Gravatar to offer authors of contributions and comments the opportunity to personalize their contributions with a profile picture.
If users do not want a user image associated with their Gravatar email address to appear in the comments, they should use an email address that is not stored with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous email address or no email address at all if users do not wish their own email address to be sent to Gravatar. Users can prevent the transmission of data completely by not using our comment system.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Purposes of processing: contractual services and support, feedback (e.g. collecting feedback via an online form), security measures, administration and response to inquiries, provision of our online services and user-friendliness.
Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.
Akismet Anti-Spam Checker: Akismet Anti-Spam Checker; Service Provider: Automattic Inc. 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
When contacting us (e.g. via contact form, email, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.
Contact inquiries within the framework of contractual or pre-contractual relationships are answered in order to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of legitimate interests in answering the inquiries.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos).
Legal basis: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
The surveys and surveys we conduct (hereinafter referred to as “surveys”) are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical execution of the surveys (e.g. processing the IP address to display the survey in the user’s browser or to enable a resumption of the survey with the aid of a temporary cookie (session cookie)) or users have given their consent.
Information on legal bases: If we ask the participants to consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants’ data takes place on the basis of our legitimate interests in conducting an objective survey.
Processed data types: contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Purposes of processing: contact requests and communication, direct marketing (e.g. by email or post), feedback (e.g. collecting feedback via online forms), tracking (e.g. interest/behavioral profiling, use of cookies), profiling (creating user profiles).
Google form: Google cloud forms; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://firebase.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (guarantee data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=en, settings for the display of advertising insertions: https://adssettings.google.com/authenticated.
In order to provide our online services securely and efficiently, we use the services of one or more web-hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
email dispatch and hosting: The web hosting services we use also include the dispatch, receipt, and storage of emails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of emails (e.g. the providers involved) and the contents of the respective emails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot assume any responsibility for the transmission path of the emails between the sender and the reception on our server.
Hetzner: web hosting and infrastructural services; service providers: Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany; Website: https://www.hetzner.de/; Privacy Policy: https://www.hetzner.de/rechtliches/datenschutz/.
We use software services (“Cloud Services”, also referred to as “Software as a Service”) that are accessible over the Internet and executed on the servers of its providers for the following purposes: document storage and administration, calendar management, email delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.
Within this framework, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in this data protection declaration. This data may include, in particular, master data and contact data of users, data on processes, contracts, other processes, and their contents. The providers of cloud services also process usage data and metadata that they use for security purposes and to optimize services.
If we make forms or other documents available to other users or publicly accessible websites with the help of cloud services, the providers may store cookies on users’ devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).
Notes on legal bases: If we ask for consent to the use of cloud services, the legal basis for processing is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed upon within this framework. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).
Purposes of processing: Office and organizational procedures.
Dropbox: Cloud storage services; service providers: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Website: https://www.dropbox.com/; Privacy Policy: https://www.dropbox.com/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnCLAA0&status=Active; Standard contractual clauses (guarantee of data protection level when processing data in a third country): https://www.dropbox.com/terms/business-agreement-2016.
Google Cloud Services: cloud storage services; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/; Privacy Statement: https://www.google.com/policies/privacy; Security Notices: https://cloud.google.com/security/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktive; Standard Contractual Clauses: https://cloud.google.com/terms/data-processing-terms; Additional Privacy Notices: https://cloud.google.com/terms/data-processing-terms.
We send newsletters, emails and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient for you to enter your email address. However, we may ask you to provide a name for the purpose of addressing us personally in the newsletter, or other information, if this is required for the purposes of the newsletter.
Double opt-in procedure: The registration to our newsletter takes place in principle in a so-called Double-Opt-In procedure. This means that you will receive an email after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with external email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes in your data stored with the email delivery service are logged.
Deletion and limitation of processing: We may store the deleted email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the email address solely for this purpose in a blacklist.
The logging of the registration procedure takes place on the basis of our legitimate interests for the purposes of proving its proper course. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.
Information on legal bases: The newsletter is sent on the basis of the recipient’s consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law.
Content: Information about us, our services, promotions, and offers.
Performance measurement: The newsletters contain a so-called “web beacon”, i.e. a file the size of a pixel, which is retrieved from our server or, if we use a dispatch service provider, from its server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.
This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be canceled or contradicted.
Prerequisite for the use of free services: Consent to the sending of mailings can be made dependent on the use of free services (e.g. access to certain content or participation in certain campaigns) as a prerequisite. If users wish to make use of the free service without registering for the newsletter, please contact us.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
Purposes of processing: direct marketing (e.g. by email or post), contractual services and service.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
SendinBlue: email marketing platform; service provider: SendinBlue SAS, 55, rue d’Amsterdam, 75008 Paris, France; Website: https://de.sendinblue.com/; Privacy Policy: https://www.sendinblue.com/legal/privacypolicy/.
We process personal data for the purposes of online marketing, which includes, in particular, the presentation of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.
The IP addresses of the users are also stored. However, we use IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect the user. In general, the online marketing process does not store any user data (such as email addresses or names), but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
Processed data types: usage data (e.g. websites visited, content interest, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s terminal).
Opt-out: We refer to the data protection information of the respective providers and the possibilities of objection indicated to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offering. We, therefore, recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: http://optout.aboutads.info.
Google Analytics: online marketing and web analytics; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out Plugin: http://tools.google.com/dlpage/gaoptout?hl=en; Advertising Display Settings: https://adssettings.google.com/authenticated.
Facebook pixels: Facebook pixels; service providers: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
We include affiliate links or other references (such as discount codes) to third-party offers and services (collectively, “Affiliate Links”) in our online offerings. If users follow or subsequently take advantage of the Affiliate Links, we may receive commission or other benefits (collectively, “Commission”) from such third parties.
In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves solely the purpose of the commission settlement and is canceled as soon as it is no longer necessary for the purpose.
For the purposes of the aforementioned allocation of affiliate links, the affiliate links may be supplemented by certain values that are a component of the link or can otherwise be stored, e.g. in a cookie. The values may include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use can be a component of our (pre)contractual achievements, provided that the employment of the third offerers was agreed upon in this framework. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Amazon Affiliate Program: Amazon – Affiliate Program – Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliated companies. Service Provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, Avenue John F. Kennedy, L-1855 Luxembourg, as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together “Amazon Europe”), parent company: Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.com; Privacy Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=468496; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.
We maintain online presence within social networks in order to communicate with the users active there or to offer information about us there.
In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of users. The usage profiles can, in turn, be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer in which the user’s usage behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
Purposes of processing: contact inquiries and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Statement: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Advertisement Settings: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen; Additional Privacy Notice: Agreement on Joint Processing of Personal Information on Facebook Pages: https://www.facebook.com/legal/terms/page_controller_addendum; Privacy Notice for Facebook Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
Twitter: social network; service provider: Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Statement: https://twitter.com/en/privacy, (settings) https://twitter.com/personalization; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
The integration always presupposes that the third-party providers of these contents process the IP address of the users since they could not send the contents to their browsers without the IP address. The IP address is therefore required for the presentation of these contents or functions. We endeavor to use only those contents whose respective providers only use the IP address to deliver the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information on the browser and operating system, websites to be referred to, visiting times and other information on the use of our online services as well as may be linked to such information from other sources.
Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Under the GDPR, they are entitled to various rights as affected parties, which result in particular from Articles 15 to 18 and 21 of the DS Block Exemption Regulation:
Affiliate tracking: As part of affiliate tracking, links used by the linking websites to refer users to websites with products or other offers are logged. The operators of the respective linked websites can receive a commission if users follow these so-called affiliate links and subsequently take advantage of the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. It is, therefore, necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking specific values, such as advertising media ID, partner ID and categorizations.
Conversion Tracking: Conversion Tracking refers to a process by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful).
Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which users’ behavior and interest information are recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analyzed for marketing purposes regardless of the browser or device used (e.g. mobile phone or desktop computer). With most providers, online identification is not linked to plain data such as names, postal addresses or email addresses.
IP masking: IP masking is a method by which the last octet, i.e. the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is, therefore, a means of pseudonymizing processing methods, especially in online marketing.
Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is the term used when the potential interests of users in ads and other content are determined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting and staying on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Personal Data: “Personal Data” means any information relating to an identified or identifiable natural person (hereinafter “Data Subject”); an identifiable natural person is one who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or with one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include visitors’ behavior or interests in certain information, such as website content. With the help of reach analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
Tracking: Tracking is the term used to describe the behavior of users across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers (so-called profiling) with regard to the online offers used. This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
Responsible person: A “responsible person” is a natural or legal person, authority, institution or another body that alone or jointly with others decides on the purposes and means of the processing of personal data.
Processing: “processing” means any operation carried out with or without the aid of automated means or set of operations, involving personal data. The term is broad and covers practically all handling of data, be it the collection, analysis, storage, transmission or erasure.
Target group formation: Target group formation (or “custom audiences”) is the term used when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, a user’s interest in certain products or topics on the Internet can be used to conclude that the user is interested in advertisements for similar products or the online shop in which the user viewed the products. Lookalike audiences” (or similar target audiences) are those content that is considered appropriate is displayed to users whose profiles or interests are believed to match the users for whom the profiles were created. Cookies and web beacons are usually used to create custom audiences and lookalike audiences.