Source: http://www.google.com/patents/US8181848?ie=ISO-8859-1&dq=actionscript
Timestamp: 2014-09-17 08:22:47
Document Index: 93593786

Matched Legal Cases: ['application No. 2', 'application No. 200680037342', 'application No. 200680037342', 'application No. 2008', 'Application No. 06802728', 'Application No. 06802728', 'application No. 2008']

Patent US8181848 - Methods and apparatus for metering printed media - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign in<nobr>Advanced Patent Search</nobr>PatentsMethods and apparatus for metering printed media are disclosed. A disclosed example apparatus comprises a first radio frequency identification (RFID) tag to adhere to a first leaflet of a printed media at a first location; a second RFID tag to adhere to a second leaflet of the printed media at a second...http://www.google.com/patents/US8181848?utm_source=gb-gplus-sharePatent US8181848 - Methods and apparatus for metering printed mediaAdvanced Patent SearchPublication numberUS8181848 B2Publication typeGrantApplication numberUS 12/064,565PCT numberPCT/US2006/034057Publication dateMay 22, 2012Filing dateSep 1, 2006Priority dateSep 2, 2005Also published asCA2621061A1, CN101283346A, CN101283346B, EP1934809A2, EP1934809A4, US20090201132, WO2007027912A2, WO2007027912A3Publication number064565, 12064565, PCT/2006/34057, PCT/US/2006/034057, PCT/US/2006/34057, PCT/US/6/034057, PCT/US/6/34057, PCT/US2006/034057, PCT/US2006/34057, PCT/US2006034057, PCT/US200634057, PCT/US6/034057, PCT/US6/34057, PCT/US6034057, PCT/US634057, US 8181848 B2, US 8181848B2, US-B2-8181848, US8181848 B2, US8181848B2InventorsWayne Asa Olmsted, Charles Clinton Conklin, Michael Alan Hicks, Robert A. LuffOriginal AssigneeThe Nielsen Company (Us), LlcExport CitationBiBTeX, EndNote, RefManPatent Citations (47), Non-Patent Citations (18), Referenced by (1), Classifications (12), Legal Events (3) External Links: USPTO, USPTO Assignment, EspacenetMethods and apparatus for metering printed mediaUS 8181848 B2Abstract Methods and apparatus for metering printed media are disclosed. A disclosed example apparatus comprises a first radio frequency identification (RFID) tag to adhere to a first leaflet of a printed media at a first location; a second RFID tag to adhere to a second leaflet of the printed media at a second location of the second leaflet, the first and second locations being substantially a same location; and a first RFID absorber to adhere to a third leaflet of the printed media such that, when the printed media is positioned to expose the first and the third leaflets, the second RFID tag is inactive, and such that, when the printed media is positioned to expose the second and the third leaflets, the first RFID tag is inactive.
RELATED APPLICATION This patent claims priority from U.S. Provisional Application Ser. No. 60/714,055, entitled �Methods and Apparatus for Metering Printed Media� and filed on Sep. 2, 2005, which is hereby incorporated by reference in its entirety.
FIELD OF THE DISCLOSURE This disclosure relates generally to printed media, and, more particularly, to methods and apparatus for metering printed media.
BACKGROUND Advertisers and/or publishers are interested in measuring and/or statistically analyzing the viewing and/or exposure of portions of printed media to demographic groups. For example, advertisers are interested in verifying overall effectiveness, reach and/or audience demographics for particular advertisements. Likewise, publishers are interested in being able to demonstrate the effectiveness, reach and/or audience demographics of advertisements viewed via their publications in order to, for example, establish an appropriate advertisement publication rate. However, relying on overall subscription and/or purchase information does not provide consumption information and/or statistics for particular and/or individual advertisements.
BRIEF DESCRIPTION OF THE DRAWINGS FIGS. 1, 2 and 3 are schematic illustrations of example systems constructed in accordance with the teachings of the invention for metering printed media.
DETAILED DESCRIPTION Methods and apparatus for metering printed media are disclosed. A disclosed example apparatus includes a first radio frequency identification (RFID) tag to adhere to a first leaflet of a printed media at a first location; a second RFID tag to adhere to a second leaflet of the printed media at a second location of the second leaflet, the first and second locations being substantially a same location; and a first RFID absorber to adhere to a third leaflet of the printed media such that, when the printed media is positioned to expose the first and the third leaflets, the second RFID tag is inactive, and such that, when the printed media is positioned to expose the second and the third leaflets, the first RFID tag is inactive.
The processor platform 1600 of the example of FIG. 16 includes a general purpose, customized and/or specialized programmable processor 1610. The processor 1610 executes coded instructions 1627 and/or 1629 present in main memory of the processor 1610 (e.g., within a ROM 1620 and/or a RAM 1625). The processor 1610 may be any type of processing unit, such as a processor from the Intel�, AMD�, IBM�, SUN�, Texas Instruments�, Analog Devices�, etc., families of processors. The processor 1610 may execute, among other things, the example machine readable instructions of FIGS. 6 and 15 to implement some or all of the example monitoring device of FIGS. 1, 2 and 4 and/or the example optical monitoring device of FIGS. 3 and 11.
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A DELAWARE LIMITED LIABILITY COMPANY;REEL/FRAME:023084/0502Effective date: 20081001Jul 7, 2008ASAssignmentOwner name: NIELSEN MEDIA RESEARCH, INC., NEW YORKFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:OLMSTED, WAYNE ASA;REEL/FRAME:021213/0878Effective date: 20080611Apr 28, 2008ASAssignmentOwner name: NIELSEN MEDIA RESEARCH, INC., NEW YORKFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:CONKLIN, CHARLES CLINTON;HICKS, MICHAEL ALAN;LUFF, ROBERT A.;REEL/FRAME:020890/0165;SIGNING DATES FROM 20080221 TO 20080226Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:CONKLIN, CHARLES CLINTON;HICKS, MICHAEL ALAN;LUFF, ROBERT A.;SIGNING DATES FROM 20080221 TO 20080226;REEL/FRAME:020890/0165RotateOriginal ImageGoogle Home - Sitemap - USPTO Bulk Downloads - Privacy Policy - Terms of Service - About Google Patents - Send FeedbackData provided by IFI CLAIMS Patent Services©2012 Google