Source: https://uk.mcmworldwide.com/en_GB/privacy-policy/ca-privacypolicy.html
Timestamp: 2019-01-22 17:07:44
Document Index: 659343250

Matched Legal Cases: ['Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6']

Personal data also includes information regarding your usage of the Site. In this context we collect the following personal data from you:
We are using this data to pursue our legitimate interests to:
Enable the Site to be viewed on your computer,
The data will be deleted, as soon as it is not required for the fulfilment of the purpose the data has originally been collected for.
This information is required to process your order and to perform the contract with you. The processing of your personal data is based an Art. 6 para. 1 lit. b GDPR. We may also use such data to carry out fraud checks and pursue our legitimate interests to protect you and ourselves from unauthorized usage of your personal information, i.e. your payment details.
Depending on which payment method you chose, we will give your payment details to a payment service provider engaged to handle your payments or to the payment service of your choice. The transmission is based on Art. 6 para. 1 lit. b GDPR. Some payment services will collect this information independently, if you registered with such payment service. In this case, you will be asked to log into your account of the payment service and the processing of your payment details are subject to the privacy policy of such payment service.
You may also create a customer account, which allows you to view prior purchases, to reorder previously ordered products, and to store your personal details and payment details for future orders. When you create a customer account we will store the information you entered into the online form. You may request your customer account be deleted by contacting us on the email address or postal address detailed below in CONTACT US section. Storing your personal information is based on Art. 6 para. 1 lit. b GDPR.
We will store your order details as we are obliged to according to statutory retention periods. Your address, payment and order details will be stored for as long as we are required to, according to statutory retention periods.
If you chose Klarna Pay Later or Klarna Slice it, payment services provided by Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden (Klarna), as payment method, we will collect and transmit your name, address, date of birth, gender, email address, IP address and phone number to Klarna. This information is required to carry out an identity check and a credit assessment. We will also transmit information regarding your purchase to Klarna as this is necessary to process the purchase on account such as amount, article number invoice amount, and applicable taxes to Klarna.
Klarna will transmit your information to credit agencies to verify your identity and to conduct a credit assessment
In In order to decide about entering into, performing or terminating an agreement with you, Klarna collects and uses information regarding your payment behaviour in the past and probability values for the future (Scoring). The calculation of the score values by Klarna will be conducted on the basis of scientifically approved mathematical and statistical procedures and models.
Klarna’s privacy policy may be accessed under:https://www.klarna.com/uk/privacy-policy/
The Site also offers a contact form, which allows you to make enquiries, ask questions, give recommendations and make suggestions to us. When you use the contact form, the details entered in the form, your IP address and the time and date of your enquiry will be transmitted to us.
We may use your email address to transmit direct marketing communications to you by email, but only when you have consented to receiving according newsletters, by registering on the Site.
We store and use your email address to send email messages with marketing communications on a regular basis. Your email address will not be disclosed to any third party.
You can opt-out of receiving such communications at any time by responding to the opt-out instructions within the communication, via email to contact.eu@mcmworldwide.com or via our Customer Service through the CONTACT US page on our website.
Our newsletter also contains a web-beacon or tracking pixel, which represent a one-pixel image that is stored on the Site. We use this technology to analyse your using behaviour. For this analysis, we link the data that is collected through cookies when you use the Site with a unique ID. This data will be collected and pseudonymized prior to analysis, and will not be linked with your personal data, Hence the collected data will not refer to you directly.
This information will be deleted after you unsubscribe to the newsletter.
We may also collect personal data from you, when you sign up to our customer card by filling out the application form. The application form may be provided in paper or through an app installed on a hand-held device available in the Stores.
We will store the information you supplied to us in the application form. This includes your name, street address, telephone number, mobile number, date of birth, nationality and email address. Besides your email address all information you enter is voluntary. If you voluntarily provide us with further information, we will use it to personally address you and for internal marketing research and to carry out internal analysis. This analysis may also include your purchase history.
If you consent in receiving marketing communication via postal mail, we will also use your complete postal address to regularly send you marketing communication via mail.
If you consent in receiving marketing communication via SMS, we will also use your phone number to regularly send you updates about MCM, its fashion collection, news, offers and styles via SMS.
You consent to such usage when you signed up to the customer card by indicating the relevant box in the application form. You are entitled to withdraw your consent at any times for future use by sending us a message to the email address or postal address provided below.
We may share and receive personal data within the MCM affiliated group of companies, so that MCM may inform you of other products that may be of interest to you, improve your shopping experience, and improve our Site design. We may also disclose personal data (such as IP Address, email and phone-number) for profiling and marketing purposes. You may opt-out of our sharing your personal data with such affiliates and franchisees by contacting us as described below.
Your personal data may also be disclosed to companies within the MCM affiliated group of companies which are not established in member states of the European Union. To protect your personal data, any such transfer to recipients in countries that do not provide adequate data protection, as recognized by the European Commission, will be subject to the EU Model Clauses for the transfer of personal data in third countries.
If you are registered with us and would like to delete your registration and personal details from our database, you can contact us by emailing to contact.eu@mcmworldwide.com or via our Customer Service through the CONTACT US page on our website. Please keep your personal data, accurate, current, and complete by regularly updating your personal account or by contacting us as specified below
We reserve the right to use other technologies such as Internet tags, web beacons, and navigational data collection tools. We use such data primarily to: administer, protect, and improve our Site and our systems; better understand the preferences of our Site visitors; identify server problems; compile aggregated statistics about Site usage; help personalize your experience on our Site; advertise on other sites across the Internet; and personalize offers. We may combine data gathered through cookies and other tracking technologies with personal data, although when we do, we treat all such data as personal data for purposes of this Privacy Policy.
This Site also uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies to help us analyse your use of the Site, compiling reports on Site activity and providing other services relating to Site activity and Internet usage. The information generated by the cookie about your use of the website (including your IP address) may be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on the Site, Google will shorten your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases the unshortened IP address will be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
Google will use this information to evaluate your use of the Site, compiling reports on website activity for us on our behalf and providing other services relating to website activity and internet usage. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. f GDPR. The data sent by us and linked to cookies, user-identifiers (e.g. User-IDs) or advertising-identifiers are automatically deleted after the data will not be required for the analysis any more. Data whose retention period has been reached is automatically deleted once a month. Google will not associate your IP address with any other data held by Google. MCM does not tie the data to any personally-identifiable information. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com/
You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the Site (including your IP address) and from processing this data by Google by downloading and installing the Browser Add-on at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
SaleCycle is used to track use of the website, to understand which products and services are of interest to you and to collect certain personal information such as name, email address, phone number, and a unique identifier associated with your device. This information is used to assist you in the buying process including by contacting you from time to time (either by email or SMS) or to personalise advertising displayed to you online. Further regarding the use of data by SaleCycle can be found by reviewing their Privacy Policy using the link: http://www.salecycle.com/privacypolicy/
We neither have influence on which data will be transmitted to the operator of the relevant plugin, nor do we have full knowledge to what extent the operator collects personal data, and for which purpose this data will be used and how long it will be stored.
The operator of the relevant plugin uses such data to compile user profiles which are used for advertising, market research and/or for optimizing his website. Such use of personal data occurs in particular for presenting advertising to you which matches your interests and to inform other users about your activities on the Site. You are entitled to object to such creation of profiles. To execute such right, you are required to file an enquiry with the operator of the relevant plugin.
Google will not associate your IP address with any other data held by Google. MCM does not tie the data to any personally-identifiable information. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com
The relevant Facebook policies including the privacy policy is accessible under: http://www.facebook.com/policy; Facebook is certified under the EU-U.S. Privacy Shield Framework: https://www.privacyshield.gov/EU-US-Framework
The Twitter privacy policy is accessible under the following link: https://twitter.com/privacy; Twitter is certified under the EU-U.S. Privacy Shield Framework: https://www.privacyshield.gov/EU-USFramework
We embedded content from the social network Instagram, operated by Instagram, Inc., 1601 Willow Road, Menlo Park, CA, 94025 USA (“Instagram”) in the Site. If you are logged into your personal Instagram account and you click on the embedded content, you may link the content to your personal Instagram account. This allows Instagram to associate your visit of the Site with your personal Instagram account. As the operator of the Site, we do not know, which data is transmitted to Instagram when you click on the embedded content. According to our knowledge, data will only be transferred to Instagram when you click on the embedded content.
We embedded videos in the Site which are hosted on www.youtube.com and which may be played directly on the Site. Youtube is a service operated by Youtube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (“Youtube”).
Youtube receives the information that you visited the relevant page of the Site, where the video is embedded, when you click on play. Further, Youtube uses cookies to collect information about the visitor of the Site and transfers this data to Youtube, regardless if you are registered with Youtube or if you are logged into your personal account. If you are logged into your personal account, Youtube will be able to associate your visit to the Site with your personal account. Youtube saves your personal data as user profile and uses such information for marketing, research and/or optimizing its website. This information is particularly used to provide advertising that matches your interests, regardless, whether you are registered with Youtube. You are entitled to object to such creation of profiles. To execute such right, you are required to file an enquiry with Youtube.
Further information regarding the collection and use of personal data by Youtube and your rights related to such use may be taken from the Youtube privacy policy: www.youtube.com/privacy
We use videos hosted on Youtube to pursue our legitimate interests to present you contents in an appealing and optimized form. The basis for the processing is Art. 6 para 1 lit. f GDPR.
The Site uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to place ads which match your interests, to improve reports about campaign performances or to avoid that ads will be presented to you several times. Google uses a cookie ID to record which ads have been already presented to you in which browser and is able to avoid that ads will be presented to you several times. Furthermore, DoubleClick allows the capture of so called conversions which are associated with requests to our ads using the cookie ID. For instance, this is the case, when you see a DoubleClick Ad and you access the site of the advertiser with the same browser at a later time. According to Google, DoubleClick Cookies do not contain personal data.
Becausewe use DoubleClick, your browser will automatically establish a direct connection to the Google servers. We do not have influence to what extent and which personal data Google collects. According to Google, Google will be notified when you access a site on which DoubleClick is implemented or that you clicked on a DoubleClick ad. If you’re logged into your Google account, Google may be able to associate your visit of the Site with your Google account. Even if you are not registered with Google, or logged into your account, it is likely that Google will capture your IP address and store this information.
By deactivating cookies for conversion tracking when you configure your browser that cookies from the domain www.googleadservices.com will be blocked. To do that, please visit https://www.google.de/settings/ads and make the appropriate settings. In case you delete your cookies, you may be required to renew your opt out.
By deactivating behavioural advertising from providers which are certified under the self-regulation campaign “about ads” by visiting the link http://www.aboutads.info/choices. In case you delete your cookies, you may be required to renew your opt out.
By permanent deactivation if you use Firefox, Internet Explorer or Google Chrome when you download and install a browser plugin under: http://www.google.com/settings/ads/plugin
We use DoubleClick to pursue our legitimate interest to present you advertisements that match your interests and to measure the effectiveness of our advertising. Processing your personal data is based on Art. 6 para. 1 lit. f GDPR.
To make geographical information visible, the Site uses the Google Maps API. By using Google Maps, Google will process information of your use of the maps and functionalities provided by Google. Further information regarding processing personal data at Google may be found in the Google Privacy Policy: http://www.google.com/policies/privacy
MCMmust keep Personal Information for no longer than is necessary for us to fulfil the purposes for which the Personal Information was collected unless we are specifically required to keep your Personal Information longer by applicable law.
Upon request, we will provide you with details of any of your personal data we store, where we collected the data, the recipients or categories of recipients of the data to which the data has been transferred to and the purpose of the collection. You can also have your personal data rectified, deleted or restricted from further processing by us at any time.
If the processing is based on our legitimate interests, you may be entitled to object to the processing of data at any time. In this case, we will only execute the processing if we can demonstrate compelling legitimate grounds which override your interest regarding the exclusion of your data from the processing or the processing is carried out to establish, exercise or defend legal claims.
If the processing of your data is based on your consent, you are entitled to revoke your consent at any time. In this case, we will cease processing your data, unless, we are entitled to further processing your data by law. Your revocation will not affect the lawfulness of the processing of your data carried out prior to your revocation.
If you supplied personal information, we will, upon request, provide you with it in a machine-readable form in order for you to use such data with other service providers.
To execute your rights or if you have any questions, comments or suggestions regarding the information practices described in this Privacy Policy, please contact us at contact.eu@mcmworldwide.com or via post at: MCM Products AG, Muensterhof 13, 8001 Zürich, Switzerland.
You may also contact our representative within the European Union at: MCM Lederwaren & Accessoires GmbH, Brienner Str. 1, 80333 Munich, Germany
If you have any inquiries in the context of the protection of your personal data, you may also contact our data protection officer by email: dataprotection.eu@mcmworldwide.com or via post at: MCM Products AG, Muensterhof 13, 8001 Zürich, Switzerland.