Source: https://patents.google.com/patent/US9344754
Timestamp: 2018-02-23 18:43:22
Document Index: 777423426

Matched Legal Cases: ['Application No. 61', 'Application No. 2012105917', 'Application No. 10803672', 'Application No. 201080040436', 'Application No. 2012105917', 'Application No. 2012302021', 'Application No. 10803672', 'Application No. 12828677']

US9344754B2 - Interactive product placement system and method therefor - Google Patents
US9344754B2
US9344754B2 US14808845 US201514808845A US9344754B2 US 9344754 B2 US9344754 B2 US 9344754B2 US 14808845 US14808845 US 14808845 US 201514808845 A US201514808845 A US 201514808845A US 9344754 B2 US9344754 B2 US 9344754B2
US14808845
US20160029073A1 (en )
Heath McBurnett
Delfino Galindo, JR.
Freddy Knuth
H04N21/237—Communication with additional data server
This application is a continuation of U.S. patent application Ser. No. 14/292,423 filed on May 30, 2014 and entitled “INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR,” which is a continuation of U.S. patent application Ser. No. 14/042,477 filed on Sep. 30, 2013 (now U.S. Pat. No. 8,782,690), which is a continuation of U.S. patent application Ser. No. 13/762,184 filed Feb. 7, 2013 (now U.S. Pat. No. 8,549,555), which is a continuation of U.S. patent application Ser. No. 13/605,892 filed on Sep. 6, 2012 (now U.S. Pat. No. 8,533,753), which is a continuation of U.S. patent application Ser. No. 12/363,713 filed on Jan. 30, 2009 (now U.S. Pat. No. 8,312,486), which claims the benefit of U.S. Provisional Patent Application No. 61/024,829 filed on Jan. 30, 2008. This application hereby claims the benefit of and/or priority to each of said respective applications (14/292,423; 14/042,477; 13/762,184; 13/605,892; 12/363,713; and 61/024,829) and hereby incorporates them by reference as if fully set forth herein.
URLRequest(“filename.php?func=advertisment&movie_id=”+movie_id+”&cue_point=”
+ this.cuePointName);
transmitting code configured to generate a user interface for a video that displays one or more products or services, wherein the user interface is configured to:
display an extracted single frame or series of frames from the video in an overlay over the video during a display of the single frame or series of frames in the video under the overlay such that the extracted single frame or series of frames in the overlay at least partially obscures the single frame or series of frames in the video under the overlay;
display one or more interactive components in the overlay during the display of the extracted single frame or series of frames, wherein the one or more interactive components is related to the one or more products or services; and
allow a user to retrieve further information not previously displayed about the one or more products or services.
2. The method of claim 1, wherein the one or more interactive components are displayable selectively.
3. The method of claim 1, wherein the one or more interactive components are displayable selectively and the user interface is further configured to selectively display the one or more interactive components upon triggering of a cue point.
4. The method of claim 1, wherein the user interface is configured to display the one or more interactive components as one or more partially transparent interactive components.
5. The method of claim 1, wherein the user interface is configured to display at least some of the further information over the video.
6. The method of claim 1, wherein the overlay is configured to be transparent in portions to permit a display of non-extracted frames of the video.
7. The method of claim 1, wherein the user interface is further configured to display a timeline associated with the video.
8. The method of claim 1, wherein the further information is configured to facilitate a transaction.
9. The method of claim 1, wherein the further information is configured to facilitate a transaction and the user interface is further confiaured to submit transaction information to a remote server.
10. The method of claim 1, wherein the user interface is further configured to:
request the one or more interactive components from a first remote server based on instructions received from the first remote server or a second remote server.
11. A non-transitory computer-readable medium comprising instructions, the instructions when executed by at least one computer processor causing the at least one computer processor to:
generate a user interface for a video that displays one or more products or services, the user interface configured to:
display an extracted single frame or series of frames from the video in an overlay during playback of the video behind the overlay such that the extracted single frame or series of frames in the overlay at least partially obscures a single frame or series of frames in the video during playback of the video behind the overlay;
display one or more interactive tools in the overlay during the display of the extracted single frame or series of frames, wherein at least one of the one or more interactive tools is related to the one or more products or services;
receive a user request for further information, the further information not previously displayed about the one or more products or services during playback to the user; and
send a request for further information based on the user request for further information.
12. The non-transitory computer-readable medium of claim 11, wherein the user interface is configured to display at least one of the one or more interactive tools selectively.
13. The non-transitory computer-readable medium of claim 11, wherein the user interface is configured to display an extracted single frame or series of frames from the video in an overlay during playback of the video in response to user interaction with a visual timeline associated with the video.
14. The non-transitory computer-readable medium of claim 11, wherein the user interface is configured to display at least one of the one or more interactive tools upon triggering of a cue point.
15. The non-transitory computer-readable medium of claim 11, wherein the user interface is further configured to display a visual timeline for the video.
16. The non-transitory computer-readable medium of claim 11, wherein the user interface is further configured to display a visual timeline for the video, and display an extracted single frame or series of frames from the video in an overlay based on user interaction with the visual timeline for the video.
17. The non-transitory computer-readable medium of claim 11, wherein the user interface is further configured to display a visual timeline for the video, the visual timeline including at least one visual representation of a cue point, the user interface configured to display at least one of the one or more interactive tools upon triggering of the cue point during playback of the video.
18. The non-transitory computer-readable medium of claim 11, wherein the user interface is configured to display at least one of the one or more interactive tools as partially transparent.
19. The non-transitory computer-readable medium of claim 11, wherein the user interface is configured to display at least some of the further information over the video.
20. The non-transitory computer-readable medium of claim 11, wherein the overlay is transparent in portions.
21. The non-transitory computer-readable medium of claim 11, wherein at least one of the one or more interactive tools is an advertisement.
22. The non-transitory computer-readable medium of claim 11, wherein at least one of the one or more interactive tools is configured to receive the user request for further information.
23. The non-transitory computer-readable medium of claim 11, wherein the further information is configured to initiate a transaction.
24. The non-transitory computer-readable medium of claim 11, wherein the user interface is further configured to: submit user information to a remote server.
25. The non-transitory computer-readable medium of claim 11, wherein the user interface is further configured to: request at least one of the one or more interactive tools from a first remote server according to instructions received from the first remote server or a second remote server.
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