Source: http://www.google.com/patents/US7493641?dq=6,256,642
Timestamp: 2014-09-03 00:08:09
Document Index: 453049423

Matched Legal Cases: ['Application No. 60', 'Application No. 60', 'Application No. 2003', 'art 1', 'art 2', 'Application No. 989446111']

Patent US7493641 - Method and system for displaying advertisements in an electronic program guide - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign in<nobr>Advanced Patent Search</nobr>PatentsA system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for...http://www.google.com/patents/US7493641?utm_source=gb-gplus-sharePatent US7493641 - Method and system for displaying advertisements in an electronic program guideAdvanced Patent SearchPublication numberUS7493641 B2Publication typeGrantApplication numberUS 10/401,296Publication dateFeb 17, 2009Filing dateMar 27, 2003Priority dateMay 3, 1996Fee statusPaidAlso published asCA2676190A1, CA2676190C, CA2776347A1, CN1207911C, CN1236524A, CN1571490A, CN100442831C, DE69718162D1, DE69718162T2, DE69718162T3, DE69735731D1, DE69735731T2, DE69738936D1, EP0896775A1, EP0896775A4, EP0896775B1, EP0896775B2, EP1983754A2, EP1983754A3, EP2276249A2, EP2276249A3, EP2276250A2, EP2276250A3, US5940073, US6469753, US7421724, US7480929, US7552459, US7797712, US8646005, US8776125, US20030051241, US20030163813, US20030164858, US20030188310, US20050028201, US20080127263, US20080127264, US20080271071, US20110167449, US20110191804, US20140173431, US20140181870, WO1997042763A1Publication number10401296, 401296, US 7493641 B2, US 7493641B2, US-B2-7493641, US7493641 B2, US7493641B2InventorsBrian Lee Klosterman, Steven ScheinOriginal AssigneeStarsight Telecast, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (103), Non-Patent Citations (101), Referenced by (5), Classifications (74), Legal Events (4) External Links: USPTO, USPTO Assignment, EspacenetMethod and system for displaying advertisements in an electronic program guideUS 7493641 B2Abstract A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same height as the vertical height of the each row; and
in response to receiving a user input, navigating a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
2. The method of claim 1, wherein the displayed advertisement is interactive.
3. The method of claim 1, wherein the displayed advertisement includes one or more of text and graphics.
4. The method of claim 1, wherein the displayed advertisement is related to one or more of a product and a service.
highlighting a row of displayed television program listings with a cursor;
displaying a detail window in a second area of the screen; and
displaying a description corresponding to the highlighted row of television program listings in a second area of the screen.
6. The method of claim 1, further comprising: highlighting the displayed advertisement with a cursor; and displaying information relating to the highlighted advertisement in a second area of the screen.
7. The method of claim 1, wherein the displayed advertisement has substantially the same horizontal width of each of the displayed plurality of television schedule information items.
8. The method of claim 1, wherein the displayed advertisement has substantially the same vertical height of each of the displayed plurality of television schedule information items.
9. The method of claim 1, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
10. The method of claim 1, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items.
11. A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a horizontal length;
simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same length as the horizontal length of the each row; and
12. The method of claim 11, wherein the displayed advertisement is interactive.
13. The method of claim 11, wherein the displayed advertisement includes one or more of text and graphics.
14. The method of claim 11, wherein the displayed advertisement is related to one or more of a product and a service.
highlighting the displayed advertisement with a cursor; and
displaying information relating to the highlighted advertisement in a second area of the screen.
17. The method of claim 11, wherein the displayed advertisement has substantially the same horizontal width of each of the displayed plurality of television schedule information items.
18. The method of claim 11, wherein the displayed advertisement has substantially the same vertical height of each of the displayed plurality of television schedule information items.
19. The method of claim 11, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
20. The method of claim 11, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items.
21. A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
simultaneously displaying the selected advertisement adjacent to the scrollable program schedule region, wherein the selected advertisement has a height less than twice the vertical height of the each row; and
22. The method of claim 21, wherein the displayed advertisement is interactive.
23. The method of claim 21, wherein the displayed advertisement includes one or more of text and graphics.
24. The method of claim 21, wherein the displayed advertisement is related to one or more of a product and a service.
27. The method of claim 21, wherein the displayed advertisement has substantially the same horizontal width of each of the displayed plurality of television schedule information items.
28. The method of claim 21, wherein the displayed advertisement has substantially the same vertical height of each of the displayed plurality of television schedule information items.
29. The method of claim 21, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
30. The method of claim 21, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items.
31. A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
means for displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height;
means for selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items;
means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same height as the vertical height of the each row; and
means for navigating, in response to receiving a user input, a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.
32. The system of claim 31, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
33. The system of claim 31, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items.
34. A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
means for displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a horizontal length;
means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same length as the horizontal length of the each row; and
35. The system of claim 34, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
36. The system of claim 34, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items.
37. A system for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:
means for simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has a height less than twice the vertical height of the each row; and
38. The system of claim 37, wherein the displayed advertisement is independent of the displayed plurality of television schedule information items.
39. The system of claim 37, wherein the displayed advertisement is independent of user selection of any of the displayed plurality of television schedule information items. Description
CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation of U.S. patent application Ser. No. 09/352,669, filed Jul. 9, 1999 now abandoned, which is a continuation of U.S. patent application Ser. No. 08/846,801 filed Apr. 30, 1997, which has now issued as U.S. Pat. No. 5,940,073, which claimed the benefit of U.S. Provisional Patent Application �ADVERTISING �HOT ZONE� AND RELATED FEATURES,� U.S. Application No. 60/016,871, filed May 3, 1996, having Brian Lee Klosterman as the inventor and assigned to StarSight Telecast, Inc., and U.S. Provisional Patent Application �INFORMATION SYSTEM,� U.S. Application No. 60/032,038, filed Nov. 26, 1996, having Brian Lee Klosterman and Steven Schein as the inventors and assigned to StarSight Telecast, Inc. The 60/016,871 and 60/032,038 applications are hereby incorporated by reference in their entirety.
The present application contains subject matter related to the subject matter in the following copending patent applications: U.S. patent application Ser. Nos. 10/401,299, filed Mar. 27, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENTS IN AN ELECTRONIC PROGRAM GUIDE�, Ser. No. 10/401,173, filed Mar. 27, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING PANEL ADVERTISEMENTS IN AN ELECTRONIC PROGRAM GUIDE�, Ser. No. 10/401,301, filed Mar. 27, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENTS BETWEEN SCHEDULE LISTINGS�, U.S. patent application Ser. No. 10/401,297, filed Mar. 27, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING TARGETED ADVERTISEMENTS IN AN ELECTRONIC PROGRAM GUIDE�, Ser. No. 10/406,745, filed Apr. 3, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING ADVERTISING, VIDEO, AND PROGRAM SCHEDULE LISTING�, and published U.S. Application No. 2003-0164858-A1, published Sep. 4, 2003 and entitled �METHOD AND SYSTEM FOR DISPLAYING BANNER ADVERTISEMENTS IN AN ELECTRONIC PROGRAM GUIDE�.
If the software applications are located within the peripheral devices, they may be stored on a computer-readable storage medium such as a RAM, disk, or other storage device. Where applicable, the computer-readable storage medium may also be a ROM. If the schedule guide is in a grid format, for example, the available channels may be listed on the �y� axis and various times may be listed on the �x� axis. For more information on how the schedule system displays information, see U.S. Pat. Nos. 4,706,121, 5,479,266, and 5,479,268. These patents, like the present patent application, are assigned to StarSight Telecast, Inc., and are hereby incorporated by reference in their entirety for all purposes.
In FIG. 2( b), portion 275 contains the promotion: �Amid the flash of 70's Disco, an aspiring young dancer . . . .� This promotional material, which in this example would typically be provided by NBC, provides the user with several benefits. First, it allows a program to be promoted which is not currently represented in the program schedule guide. Second, portion 275 may be used to provide further information about a specific program, such as the starring actors or a brief description of the program content, thus possibly gaining a larger viewing audience or market share. Third, by promoting a program through prominent featuring of the program in the program guide, the broadcaster may be able to prevent potential viewers from becoming engrossed in a program which is to continue after the start time of the promoted program.
Portion 280 of screen 260 is used to indicate the sponsor of the promotional message shown in portion 275. The sponsor indication can be by broadcaster call letters, channel number, broadcaster name, or broadcaster insignia (e.g., the NBC peacock). It is also possible to eliminate portion 280, thereby enlarging portion 275. Additional information may therefore be displayed in portion 275. Since portion 280 of screen 260 displays information regarding a program, the user may click on the information region and direct tune to the program if it is currently on. Alternatively, the user may schedule automatic tuning to the program when the program comes on. If the user schedules an autotune, the system may request confirmation from the user before tuning to the program, or the system may tune to the program directly. Preferably, the system will request user confirmation before tuning to the program. If user confirmation is requested, additional information regions/may be displayed until the user makes his confirmation. These information regions may include advertising for products or services.
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No. 10/406,745, filed Apr. 3, 2003, Method and System for Displaying Advertising, Video, and Program Schedule Listing, 66pp.* Cited by examinerReferenced byCiting PatentFiling datePublication dateApplicantTitleUS7885517 *Apr 27, 2005Feb 8, 2011Microsoft CorporationScheduling the recording of television programsUS8272011 *May 11, 2010Sep 18, 2012Index Systems, Inc.Method and system for displaying advertisements between schedule listingsUS8739215Jul 21, 2010May 27, 2014Cox Communications, Inc.Systems, methods, and apparatus for associating applications with an electronic program guideUS20100223643 *May 11, 2010Sep 2, 2010Index Systems, Inc.Method and system for displaying advertisements between schedule listingsWO2014028816A1 *Aug 16, 2013Feb 20, 2014Flextronics Ap, LlcElectronic program guide and preview window* Cited by examinerClassifications U.S. Classification725/44, 725/42, 725/51, 725/52, 725/43International ClassificationH04N7/15, H04N7/16, H04N5/45, H04N7/173, H04N5/445, H04N21/431, H04N21/84, H04N21/478, H04N21/4725, H04N21/488, H04N21/443, H04N21/462, H04N21/858, H04N21/81, H04N21/4782, H04N21/472, H04N21/482, H04N7/088, G06F13/00, G06F3/00Cooperative ClassificationH04N5/44591, H04N5/45, H04N7/17354, H04N5/44543, H04N5/445, H04N21/812, H04N21/4438, H04N7/0882, H04N21/4821, H04N21/4782, H04N21/8126, H04N21/478, H04N21/4316, H04N21/4622, H04N21/47214, H04N21/4725, H04N21/8586, H04N21/4314, H04N21/4886, H04N21/84, H04N7/165, H04N7/17318, G06F3/0481, H04N7/163, H04N21/482, H04N21/488, G06F3/04842European ClassificationH04N21/488T, H04N21/488, H04N21/4725, H04N21/81D, H04N21/858U, H04N21/84, H04N21/431L3, H04N21/462S, H04N21/482G, H04N21/81C, H04N21/4782, H04N21/482, H04N21/431L1, H04N7/16E3, H04N21/472R, H04N21/443W, H04N7/088B, H04N5/445W, H04N7/16E2, H04N7/173B2, H04N7/173C2, H04N5/445MLegal EventsDateCodeEventDescriptionJul 18, 2012FPAYFee paymentYear of fee payment: 4Sep 13, 2011ASAssignmentOwner name: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT, NEFree format text: SECURITY INTEREST;ASSIGNORS:APTIV DIGITAL, INC., A DELAWARE CORPORATION;GEMSTAR DEVELOPMENT CORPORATION, A CALIFORNIA CORPORATION;INDEX SYSTEMS INC, A BRITISH VIRGIN ISLANDS COMPANY;AND OTHERS;REEL/FRAME:027039/0168Effective date: 20110913Oct 29, 2010ASAssignmentOwner name: ALL MEDIA GUIDE, LLC, CALIFORNIAEffective date: 20100317Owner name: APTIV DIGITAL, INC., CALIFORNIAOwner name: ROVI GUIDES, INC. 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