Source: http://www.google.nl/patents/US7243129?hl=nl
Timestamp: 2013-05-21 22:58:39
Document Index: 453168817

Matched Legal Cases: ['art 198422', 'art 1998', 'art 19969', 'art 199620', 'art 19973', 'art 2000', 'art 2002', 'art 2010', 'art 2009']

Patent US7243129 - Method and apparatus for customization of information content provided to a ... - Google PatentenZoeken Afbeeldingen Maps Play YouTube Nieuws Gmail Drive Meer » Geavanceerd zoeken naar patenten | Webgeschiedenis | Inloggen Geavanceerd zoeken naar patenten PatentenImproved techniques for customizing information provided from a content server through a network to a user of a computer system in accordance with demographic classifications, user interests, or preferences are disclosed. Such customizing can involve banner advertising on the Internet whereby the advertising...http://www.google.nl/patents/US7243129?utm_source=gb-gplus-sharePatent US7243129 - Method and apparatus for customization of information content provided to a requestor over a network using anonymous demographic data stored on a demographic server PublicatienummerUS7243129 B1PublicatietypeVerlening Aanvraagnummer09/677,711 Publicatiedatum10 juli 2007 Aanvraagdatum30 sept 2000 Prioriteitsdatum11 feb 1997Ook gepubliceerd alsUS6128663 UitvindersC. Douglass Thomas Oorspronkelijke patenteigenaarWorldwide Creative Techniques, Inc.Strategic Design Federation W Classificatie in de VS709/207709/217709/229 Internationale classificatieG06F15/16G06Q30/00 Co�peratieve classificatieG06Q30/02 Europese classificatieG06Q 30/02ReferentiesPatentcitaties (46)Niet-patentcitaties (34) Verwijzingen naar dit patent (12)Externe linksUSPTO USPTO-toewijzing EspacenetMethod and apparatus for customization of information content provided to a requestor over a network using anonymous demographic data stored on a demographic serverUS 7243129 B1 Samenvatting Improved techniques for customizing information provided from a content server through a network to a user of a computer system in accordance with demographic classifications, user interests, or preferences are disclosed. Such customizing can involve banner advertising on the Internet whereby the advertising banners are able to be targeted to the user. The customizing can also involve altering portions of a web page to be displayed to the user so that the web page is more effective, useful or desirable for the user. Besides customization of the information to be displayed to the user, the invention also provides techniques for obtaining demographic information about the user of the computer system, and techniques for transmitting the demographic information over the network so that remote content servers that provide information content to the user can do so with knowledge of the demographic information about the user.
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