Source: https://www.bernina.com/en-GB/Footer-en-GB/Disclaimer-Pages/Privacy-Policy
Timestamp: 2020-02-18 03:36:43
Document Index: 397105597

Matched Legal Cases: ['art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 7']

The following pages provide you with information about the collection of personal data when using our website. Personal data is all data that relates to you personally, for example, name, address, email address, user behavior.
The privacy policy forms the basis for the processing of personal data together with the terms and conditions of use. We only process personal data for the purposes for which the data has been transferred.
Name and contact details of the data processor responsible, the data protection officer and the location of the server
Collection and storage of personal data; type and purpose of its use
Use of service providers, communication of data
Currency of and amendments to this privacy policy
1. Name and contact details of the data processor responsible, the data protection of-ficer and the location of the server.
In addition, you can also contact the market organization responsible for you with respect to data processing operations: info@bernina.co.uk​​
c) when using our customer portal and product registration
If you wish to use our customer portal, you must first register by providing your name, your email address, and a password of your choosing. This information will be stored in the Microsoft Azure Cloud, operated by Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA, on servers in the EU. For this registration, we use for the double opt-in process, which means your registration is not complete until you confirm the registration using a code sent to you by email. You must provide the aforementioned data to use the customer portal. You can voluntarily provide more information by using our portal.
For more information on data privacy when using the newsletter service, please see section 2. d) Newsletter.
The processing of your data when using the customer portal is subject to art. 6 para. 1 sent. 1 lit. a) (if and to the extent you give your consent), lit. b) (product registration), and lit. f) (other cases; in these cases, the legitimate interests of BERNINA are those of direct marketing) of the EU General Data Protection Regulation (GDPR). You are neither legally or contractually obligated to provide information. Use of the customer portal, however, is only possible if the required information specified above has been provided. Any benefits arising from product registration can only be provided if the product has been registered.
You can delete individual data stored in the customer portal at any time. All of your stored data may be deleted upon request. Additional information about your information and revocation rights is available in paragraph 10 of the data protection provisions. In all other respects, your data will be deleted when the purpose for which the data was collected no longer exists.
d) when signing up for our newsletter
When registering for our newsletter, we use the double opt-in procedure. This means that we send an email to the specified email address in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted. In addition, we will save your IP addresses as well as the date and time of registration and confirmation. The purpose of the procedure is to verify your registration and, if necessary, to investigate any possible misuse of your personal data.
In addition to your email address, on some forms, your name and/or your zip code are mandatory information for sending the newsletter. We want to send our users high-quality newsletters that are customized to their needs. In order to address you personally in the newsletter, and to tailor the newsletter to your needs, we also require your name, and in some cases your zip code, when you subscribe to the newsletter. You are neither legally nor contractually obligated to provide information. However, the use of our newsletter service is only possible if the aforementioned mandatory information is provided.
If you sign up for the BERNINA newsletter, the data you enter when registering (name, email address, interests, zip code, and additional information where appropriate) is stored for the purpose of direct marketing (including the delivery of personalized content within the newsletters but also on the BERNINA website) and may be linked to other data that BERNINA has saved about you.
Please note that we use our newsletter to evaluate your user behavior. This may be done using an algorithm or manually. If you click on a link in a newsletter, you will be directed to one of our websites via a Salesforce Marketing Cloud server. Salesforce Marketing Cloud evaluates various parameters, e.g. when you click which links in the newsletter and which of our pages you visit. To evaluate user behavior, we link the data generated in this way with other user data, in particular data collected via a Salesforce Marketing Cloud cookie (for more information, see Section 5 i) of this privacy policy below). We use the aforementioned data to create a user profile in order to tailor our digital offers such as the newsletter or websites to your individual interests.
For sending newsletters and the subsequent evaluation of your user behavior, we use solutions from the external service provider Salesforce.com, Inc., Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA. This may result in Salesforce.com, Inc. having access to your personal data. The collected data is stored on Salesforce.com, Inc. servers. In cases where personal data is transferred to servers in the USA, Salesforce.com, Inc. is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In addition to the aforementioned user analysis by Salesforce Marketing Cloud services, some of the services offered by Email on Acid, 5500 Greenwood Plaza Blvd, Suite 220, Greenwood Village, CO 80111, USA are also used, whereby the above statements on data collection/processing and user analysis by Salesforce Marketing Cloud apply accordingly to Email on Acid's analysis and tracking services. This may result in the transmission of your personal data to Emails on Acid in the USA. In cases where personal data is transferred to servers in the USA, Email on Acid is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In addition, we use the services of Email on Acid to test the presentation of newsletters on different email platforms and on different mobile devices. In isolated cases, this can result in the transmission of personal data to Email on Acid.
Email on Acid processes this data exclusively on behalf of and in accordance with the instructions of BERNINA.
In addition, we use a solution provided by our external service provider, MailChimp, The Rocket Science Group, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. This may result in the transmission of your personal data to MailChimp. MailChimp is subject to EU and US privacy protection: https://www.privacyshield.gov/EU-US-Framework.
The legal basis for the aforementioned data processing is Art. 6 para. 1 clause 1 a) of the GDPR or, insofar as consent has not been granted in individual cases, Art. 6 para. 1 clause 1 f) of the GDPR.
You can revoke your consent to receiving the newsletter and unsubscribe from the newsletter at any time. You can declare that you revoke your consent by clicking on the link provided in each newsletter email, by sending an email to info@bernina.com or by sending a message to the contact details given in the imprint. This applies equally to an objection against commercial use in the event that you have not given consent to the sending of newsletters.
The data collected in relation to this will be stored until the consent is revoked.
e) when registering for classes with the BERNINA Creative Center
If you sign up for a class with the BERNINA Creative Center, the data you provide (name, address, email address, telephone number, other data you may voluntarily supply) will be processed for the purpose of organizing and running the class you have booked and will be passed on to the class management. The legal basis for the processing is Art. 6 para. 1 clause 1 lit. b of the GDPR. Provided that you have not consented to a longer storage duration, these data will be deleted upon completion of the class.
In addition, if you have consented to the use of your data for direct marketing purposes, we will process the data for direct marketing purposes and combine it in a customer profile with other information collected by us for the same purpose. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR.
If you have also consented to the publication of photos taken of you during the class for advertising purposes, we will process these photos in accordance with your consent. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR.
f) when using our blogs
You can also sign up for our special blog newsletter. For the blog newsletter, the statements under No. 2 lit. d) shall apply accordingly.
If you want to leave a comment in the blog, a spam check is carried out in order to prevent misuse of our blogs. As part of this, your email address and your IP address will be saved and compared to a local blacklist. In addition, we use the Anti Spam Bee plug-in to help detect spam. The plug-in allows invisible input fields to be added to the comment form. Since spambots often complete all possible fields, it is possible to determine whether a comment is classified as spam. The plug-in also matches new comments with the metadata from previous spam comments and checks the comments for content that is commonly used by spammers (links, etc.). All of the checks noted above are carried out locally on our servers. No personal data is transferred to third parties. Once the above tests have taken place, your comment, along with your first name and last name, will be published. In addition, the author of the post you commented on receives an alert about your comment which also includes your first and last name.
The photos you upload to the blog must first be compressed. We use the Optimus image optimizer from the external service provider proinity GmbH, Rümikerstrasse 60, 8409 Winterthur, Switzerland, to perform this image compression. proinity GmbH compresses the photos and then, after the transfer process has been completed, immediately erases all cached data. No personal data remains on the service provider's servers. Your data is processed by proinity GmbH exclusively on behalf of and in accordance with the instructions of BERNINA subject to these data protection regulations.
g) Ordering "inspiration," the BERNINA customer magazine
If you order our customer magazine "inspiration", we store the data specified by you (name, address, country, email address) for the purpose of carrying out the order and forward this data to Medienwerkstatt AG, Steinackerstrasse 8, 8583 Sulgen, Switzerland. Medienwerkstatt AG takes care of the shipping of single issues ordered or the issues included in the subscription. Should payment by invoice be selected, Medienwerkstatt AG will also raise the invoice. Payment by credit card takes place via the provider DataTrans AG, Kreuzbühlstr. 26, 8008 Zürich, Switzerland. Credit card data is stored and processed exclusively by DataTrans AG. BERNINA neither stores nor processes your credit card data.
The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR, as long as you have provided consent for the processing of your data, as well as Art. 6 para. 1 lit. b of the GDPR.
In addition, if you have consented to the use of your data for the purposes of sending newsletters, we will process the data for direct marketing purposes and combine it in a customer profile with other information that BERNINA has saved about you. The legal basis for this is Art. 6 para. 1, clause 1 lit. a of the GDPR.
h) when downloading free downloads
i) when ordering software downloads
For free software downloads, we use the online sales solution, MyCommerce, from Digital River GmbH, Scheidtweilerstr. 4, 50933 Cologne. Digital River GmbH sells our digital downloads on our behalf. If you trigger the sale of a free download via our website, you will be redirected to the Digital River GmbH website. Digital River GmbH is the seller of the products and your contractual partner. We assume the role of a “partner” in accordance with the Digital River GmbH data protection policy. The personal data collected by Digital River GmbH during the processing of the order and how this data is processed can be found in the Digital River GmbH data protection policy, which can be viewed at the following link: https://www.mycommerce.com/privacy-policy/
j) when submitting an application
BERNINA uses selected external service providers to deliver support and administrative functions for our website. These service providers may occasionally have access to your personal information. The service provider processes your data solely on behalf of and in accordance with the instructions of BERNINA and in compliance with this privacy policy and the applicable laws.
Landstraßer Hauptstraße 167, 1030 Vienna, Austria bernina.com and CRM implementation partner
Lagerstraße 15, 3950 Gmünd, Austria Hosting provider bernina.com and blog.bernina.com
Mühlenstrasse 26, 8200 Schaffhausen, Switzerland Class management
Mutzer Heide 3, 51467 Bergisch Gladbach, Germany blog.bernina.com implementation partner
Rümikerstrasse 60, 8409 Winterthur, Switzerland Image compression
Leonrodstraße 52, 80636 München, Germany User profiling for lead generation
One, Microsoft Way, Redmond, WA 98052, USA System provider
Weststrasse 38, 9500 Wil, Switzerland CRM implementation partner
Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA Marketing solutions service provider
Vogelsanger Strasse 321a, 50827 Köln, Germany Salesforce Marketing Cloud
Scheidtweilerstr. 4, 50933 Cologne, Germany Sale of software products
Peterstraße 5, 99084 Erfurt, Germany Marketing services
Industriestr. 25, 91710 Gunzenhausen, Germany mybernette.com and challenge.bernina.com hosting provider
Kreuzbühlstrasse 26, 8008 Zürich, Switzerland Payment services
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA various marketing services
A transfer of your personal data to other third parties takes place only insofar as the transmission is explicitly stated in this privacy policy or that it happens for one of the following reasons:
In addition to Adwords Conversion Tracking, we also use Google Remarketing from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). This is a process we use when we would like to approach you again. After visiting our website, this application allows you to see our ads as you continue to use the internet. This is done by means of cookies stored in your browser that allow Google to record and evaluate information about your usage behavior when visiting various websites. This is how Google can determine any previous visits to our website. Google claims that they do not merge any of the data collected during the remarketing process with any personal data that may be stored by them. In particular, Google states that they use pseudonyms as part of the remarketing process.
The legal basis for the use of Google AdWords Remarketing is Art. 6 para. 1, clause 1 lit. f of the GDPR. The underlying purpose of advertising is considered a legitimate interest within the meaning of the GDPR.
The information under section 5 a) with respect to Google as a third-party provider shall apply mutatis mutandis.
f) Use of A/B testing by Visual Website Optimizer
BERNINA uses the Digital Marketing Suite (DMS), a service for web analysis by IgnitionOne Deutschland GmbH, Leonrodstr. 52, 80636 Munich, Germany (“IgnitionOne”). The DMS helps BERNINA to analyze user behavior while on bernina.com in order to improve and optimize the website and the provided content continuously. The DMS is also used for direct marketing purposes if you have given consent for the promotional use of your data.
Using a tag that runs in the background of bernina.com, IgnitionOne collects information about user behaviors, such as product interests on the website. Once a page is opened, the following data will be transmitted to IgnitionOne: The complete URLs you loaded to enter the page, the page you visited before you entered the currently opened page, the time you stayed on our pages, browser type, operating system and device type, cookie settings and the time you entered the page. This data is used to create an anonymous profile. Furthermore, we assign a user ID to you which is stored in a cookie on your browser, provided you accept cookies and you haven’t withheld your consent for analyzing your behavior (appeal procedures are described below). With every click on a button or link an anonymous profile is updated based on the currently visited page and the page visited before. The profile information will be stored in the BERNINA user database on IgnitionOne servers within the European Union. The collected data will be transferred in part to the BERNINA server where it will be stored and with your consent, will be linked to the other data that BERNINA has stored about you. Depending on the usage of the website, specific forms and offers may be displayed.
Should you fill out a usage-based pop-up contact form on our website and give your consent to be contacted by a dealer, as well consent for the commercial use of your data, we will combine the data entered in the contact form (name, address, phone number, email address, product interest) with the previously anonymized data collected via the IgnitionOne tag, link it to a user-related profile and process this information for direct marketing purposes. With repeated searches of the website, the data is updated accordingly. With regards to the aforementioned purpose, this data will be forwarded to IgnitionOne Deutschland GmbH and processed. In addition, the information you provided in the usage-based pop-up contact form will be sent, with your consent, to a dealer in your area.
You can deactivate cookies at any time. However, this might lead to the website not being able to be used without restrictions. Alternatively, you can perform an opt-out at https://www.ignitionone.com/cookie-opt-out/. Once you’ve done this, IgnitionOne will delete all existing cookies and attempt to set a new one (no-track-cookie) in order to make sure that your deactivation of cookies is valid for future visits to the website. Furthermore, all data that has already been collected by the IgnitionOne data collection tag will be deleted. The no-track-cookie tells the IgnitionOne server that no further user analysis shall be created in the future. If your browser is configured in a way that cookies are not accepted in general, a no-track-cookie cannot be set. Furthermore, if you delete cookies or if you use a different browser or computer, you have to perform the opt-out procedure again.
The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR, insofar and to the extent that consent is given, in general Art. 6 Abs. 1, clause 1 lit. f of the GDPR.
The data collected using the DMS provided by IgnitionOne will be automatically deleted after 6 months unless you have consented to a longer period of storage of your data and no statutory permission warrants the further storage.
BERNINA uses Salesforce Marketing Cloud of Salesforce.com, Inc., Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA. Salesforce Marketing Cloud uses cookies to analyze user behavior on our websites. By using Salesforce Marketing Cloud, we want to analyze which of our websites are visited by users and what products users are interested in, in order to be able to present our users tailored, needs-based content, as well as for direct marketing purposes. The data from the analysis of user behavior is recorded anonymously or, if possible, in user profiles. User behavior may be evaluated using an algorithm or manually.
For the evaluation of the user behavior, the information about the use of the web page is linked to an individually generated customer ID and possibly to other data, e.g. with information that we generate about the use of our newsletter (for more information, see Section 2 d) of this privacy policy below), with information about actions taken by the user on our website, with the data listed under Section 2 a), and with other data that may already be stored in a customer profile about the respective user. User behavior is recorded in a user profile and evaluated if consent to the receipt of newsletters has been provided. If such consent has not been provided, the cookie only records anonymous data of the user.
The use of Salesforce.com, Inc. services may result in Salesforce.com, Inc. having access to your personal data. Salesforce.com, Inc. processes your data exclusively on behalf of and in accordance with the instructions of BERNINA. Further information on Salesforce Marketing Cloud can be found at https://www.salesforce.com/uk/products/marketing-cloud/overview/. The collected data is stored on Salesforce.com, Inc. servers. In cases where personal data is transferred to servers in the USA, Salesforce.com, Inc. is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
You can disable cookies at any time, but this may mean that you no longer have full use of the website. Alternatively, you can use the opt-out process, in which Salesforce.com, Inc. deletes all existing Salesforce.com cookies and attempts to set a new cookie (no-track cookie) so that the opt-out remains in place when the website is accessed in the future. The no-track cookie informs the Salesforce.com server that no more user analytics should be created for you in the future. A no-track cookie cannot be set if your browser is set up in such a way that cookies are not accepted in general. Also, if you delete your cookies, or use another computer or web browser, you will need to perform the opt-out process again.
The legal basis for this is Art. 6 para. 1 clause 1 a) of the GDPR, insofar and to the extent that consent is given, otherwise Art. 6 para. 1, clause 1 f) of the GDPR.
To best protect your data, we have signed a contract processing agreement with Google.
More information on the purpose and scope of the data collection and its processing by Google can be found in the Google data protection policy. You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Google has data centers throughout the world (in addition to the EU and US, they currently have them in Taiwan, Singapore and Chile). We do not know whether Google transfers your data to a server that is located outside of the EU or the USA.
in accordance with Art. 7 para. 3 of the GDPR, to revoke the consent granted to us at any time. The consequence is that we are no longer allowed to continue data processing, based on this consent, in the future.
This privacy policy is currently valid and was last updated on February 14th, 2020.