Source: https://www.scribd.com/document/134419022/InsightsNow-Inc-v-SuperPsyched-LLC
Timestamp: 2017-04-26 04:38:29
Document Index: 771821705

Matched Legal Cases: ['§ 1051', '§ 646', '§ 1121', '§ 1331', '§ 1331', '§ 1051', '§ 1391', '§ 1114', '§ 1114', '§ 1125', '§ 1125', '§ 1117']

InsightsNow, Inc. v. SuperPsyched, LLC | Complaint
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Filed 04/03/13
Hillary A. Brooks, Oregon State Bar No. 012138 hillary.brooks@techlaw.com Delfina S. Homen, Oregon State Bar No. 104088 delfina.homen@techlaw.com MARGER JOHNSON & McCOLLOM, P.C. 210 SW Morrison Street, Ste. 400 Portland, Oregon 97204 Phone: (503) 222-3613 Fax: (503) 274-4622 Attorneys for Plaintiff InsightsNow, Inc.
INSIGHTSNOW, INC., an Oregon corporation, Plaintiff, v. SUPERPSYCHED, LLC, a Colorado limited liability company, Defendant.
COMPLAINT FOR FEDERAL TRADEMARK INFRINGEMENT, FALSE DESIGNATION OF ORIGIN, AND UNFAIR COMPETITION DEMAND FOR JURY TRIAL
Plaintiff INSIGHTSNOW, INC. (“InsightsNow” and “Plaintiff”) alleges as follows against Defendant SUPERPSYCHED, LLC (“SuperPsyched” and “Defendant”), on personal knowledge as to Plaintiff’s own activities and on information and belief as to the activities of others, as follows:
Case 6:13-cv-00573-TC
NATURE OF THE CASE 1. This is an action for trademark infringement, false designation of origin, and
unfair competition under the Lanham Act (codified at 15 U.S.C. § 1051, et seq.), and unfair business practices and unfair and deceptive trade practices under the Oregon Uniform Trade Practices Act, ORS § 646.608. JURISDICTION AND VENUE 2. This Court has subject matter jurisdiction pursuant to 15 U.S.C. § 1121 and 28
U.S.C. §§ 1331 and 1338(a) in that the case involves a federal question arising under the trademark laws of the United States. 3. This Court has supplemental jurisdiction over Plaintiff’s state law claims pursuant
to the provisions of 28 U.S.C. § 1331(b) insofar as the claims are joined with a substantial and related federal claim arising under the trademark laws of the United States. See 15 U.S.C. § 1051 et seq. 4. This Court has personal jurisdiction over Defendant at least because Defendant
has substantial contacts in the State of Oregon related to the claims in this action, and/or is engaged in and/or has purposefully directed the wrongful acts alleged herein in the State of Oregon. 5. Venue is proper in this judicial district pursuant to 28 U.S.C. § 1391(b)(2). PARTIES 6. Plaintiff InsightsNow, Inc. is an Oregon corporation with its principal business
address at 1600 SW Western Blvd., Ste. 150, Corvallis, Oregon 97333. 7. Defendant SuperPsyched, LLC is a Colorado limited liability company with its
principal business address at 2268 Indian Peaks Circle, Longmont, Colorado 80504.
STATEMENT OF FACTS COMMON TO ALL COUNTS InsightsNow’s BEHAVIORLENS Mark 8. consulting. 9. InsightsNow owns U.S. Reg. No. 4,203,586 (“the ‘586 Registration”) for the InsightsNow provides goods and services relating to consumer research and
BEHAVIORLENS mark for services relating to consumer research and consulting, “business services, namely, consumer research and consulting related thereto; computerized market research services; market analysis and research; consumer marketing research and consulting related thereto; marketing research services; consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; brand concept and brand development services for corporate and individual clients; development of marketing strategies and concepts.” The ‘586 Registration was filed September 12, 2011, as U.S. Trademark Application Serial No. 85/420,486, and registered September 4, 2012. 10. InsightsNow has used the BEHAVIORLENS mark in the United States in
commerce in connection with the advertising, promotion, and sale of its goods and services, including the services identified in the ‘586 Registration, continuously since at least August 26, 2011. 11. InsightsNow uses the BEHAVIORLENS mark in connection with the advertising,
promotion, and sale of its goods and services, including the services identified in the ‘586 Registration, in various trade channels, including but not limited to the Internet. 12. InsightsNow owns the domain www.behaviorlens.com, through which
InsightsNow advertises, promotes, and sells its goods and services, including the services identified in the ‘586 Registration. 13. InsightsNow uses the term “BehaviorLens” in meta elements for at least the URL
www.insightsnow.com/behaviorlens/. 14. On account of its long and continuous use of the BEHAVIORLENS mark and
sales of its goods and services under the BEHAVIORLENS mark, as well as its undisputed prior registration of the mark, InsightsNow has established trademark rights in the BEHAVIORLENS mark. 15. Through its promotional efforts, business conduct, and continuous use of the
BEHAVIORLENS mark, InsightsNow has developed and maintains customers throughout the United States. InsightsNow’s BEHAVIORLENS mark has become an asset of substantial value as a symbol of InsightsNow and its goods and services.
SuperPsyched’s Infringement of the BEHAVIORLENS Mark 16. SuperPsyched claims to be the owner of U.S. Trademark Application Serial No.
85/630,070 (“the ‘070 Application”) for the mark BEHAVIORLENS for “Computer application software for recording observations about individual behavior and about modification of such behavior, namely, software for counselors, psychologists, and psychiatrists; Computer software for recording observations about individual behavior and about modification of such behavior, and for compiling data about individual behavior; Downloadable software for counselors, psychologists, and psychiatrists for recording observations about individual behavior and about modification of such behavior, and for compiling data about individual behavior; Downloadable software in the nature of a mobile application for recording observations about individual
behavior and about modification of such behavior.” The ‘070 Application was filed May 19, 2012, and claims a date of first use in commerce of October 11, 2011. 17. SuperPsyched uses the BEHAVIORLENS mark in connection with the
advertising, promotion, and sale of its goods and services, including those identified in the ‘070 Application, in various marketing channels, including but not limited to the Internet. 18. SuperPsyched uses the BEHAVIORLENS mark in at least the domain
www.behaviorlensapp.com, through which SuperPsyched advertises, promotes, and sells its goods and services, including those identified in the ‘070 Application. 19. SuperPsyched uses the term “Behavior Lens” in meta elements for at least the
URLs www.behaviorlensapp.com and www.superpsyched.com. 20. In early 2012, InsightsNow discovered that SuperPsyched was using
BEHAVIORLENS, a mark identical to InsightsNow’s BEHAVIORLENS mark, for a product related to the services offered by InsightsNow, namely, an iPad® app that appeared to be an ethnographic tool for consumer research that provided a way to help automate and streamline ethnography via the iPad®. 21. At the time InsightsNow initially discovered SuperPsyched’s BEHAVIORLENS
app, the app identified itself as a multimodal behavior observation tool created to identify the frequency, duration, and function of behaviors of interest, the same types of uses for which InsightsNow created its BEHAVIORLENS landscape. 22. Based on concerns about the BEHAVIORLENS app and its potential for
confusion with InsightsNow’s goods and services offered under the mark BEHAVIORLENS, InsightsNow sent a letter to SuperPsyched on May 1, 2012, setting forth InsightsNow’s rights in the BEHAVIORLENS mark and requesting that SuperPsyched cease and desist its use of the
BEHAVIORLENS mark and the domain www.behaviorlensapp.com. 23. SuperPsyched never responded to InsightsNow’s letter. Instead, SuperPsyched,
with specific awareness that InsightsNow is based in Oregon, ramped up its actions against InsightsNow, including an improper attempt to register the BEHAVIORLENS mark by filing the ‘070 Application. Notably, SuperPsyched filed the ‘070 Application on May 19, 2012, a mere 18 days after InsightsNow’s letter. 24. InsightsNow’s BEHAVIORLENS mark and SuperPsyched’s BEHAVIORLENS
mark are both used in conjunction with observing actions and compiling data related to those observations. 25. At some time subsequent to InsightsNow’s initial discovery of SuperPsyched’s
use of the BEHAVIORLENS mark, SuperPsyched changed the content of its website in an apparent attempt to make its product appear to be limited to educators and the like. Additionally, when it filed the ‘070 Application, SuperPsyched described some of its goods narrowly as being for “counselors, psychologists, and psychiatrists,” in an apparent attempt to distinguish its goods from the services offered by InsightsNow under the BEHAVIORLENS mark, in order to avoid rejection of the ‘070 Application on the basis of a likelihood of confusion with InsightsNow’s BEHAVIORLENS mark. 26. Despite InsightsNow’s attempts to distinguish its products from the services
offered by InsightsNow under the BEHAVIORLENS mark, the parties’ goods and services are very closely related. For example, InsightsNow could conceivably use SuperPsyched’s Moreover,
BEHAVIORLENS product in the course of rendering its own services.
SuperPsyched’s BEHAVIORLENS product could readily be used by business and marketing professionals, including in conjunction with performing the specific services identified in
InsightsNow’s ‘586 Registration. 27. Actual confusion has already occurred in the limited time that SuperPsyched’s
BEHAVIORLENS app has been available, harming the goodwill that InsightsNow has built up in the BEHAVIORLENS mark. One of those instances of confusion demonstrates that there are potential problems with the quality of SuperPsyched’s BEHAVIORLENS app. As a result, users of the BEHAVIORLENS app who experience technical or other quality issues, erroneously believing that InsightsNow is affiliated with, sponsors, or otherwise approves of the app, could believe that InsightsNow’s services are of a lesser quality, causing InsightsNow to lose sales and potentially market share. 28. Additional actual confusion, and/or initial interest confusion, is likely to occur,
and may already be occurring, by virtue of SuperPsyched’s use of BEHAVIORLENS in at least the domain www.behaviorlensapp.com, which is virtually identical to InsightsNow’s www.behaviorlens.com domain; is used to advertise, market, promote, and otherwise distribute SuperPsyched’s BEHAVIORLENS app; and which prominently features the BEHAVIORLENS mark without also prominently featuring SuperPsyched’s name or any other source-identifying information. 29. Actual confusion and/or initial interest confusion is also likely to occur, and may
already be occurring, by virtue of SuperPsyched’s use of BEHAVIORLENS in conjunction with the advertising, marketing, and promotion of its goods and services on various social media platforms, including Facebook® and YouTube®, which prominently features the
BEHAVIORLENS mark without also prominently featuring SuperPsyched’s name or any other source-identifying information. 30. Actual confusion and/or initial interest confusion is also likely to occur, and may
already be occurring, by virtue of SuperPsyched’s use of BEHAVIORLENS on its website and in meta elements for its website. For example, as of the filing of this Complaint, the first five results returned in a Google® search of “behaviorlens” are affiliated with SuperPsyched, an affiliation that is not readily apparent on the face of at least two of the first three search results, as well as other search results listed on the first page of hits. Moreover, at least the first three search results are for pages that prominently feature the BEHAVIORLENS mark without also prominently featuring SuperPsyched’s name or any other source-identifying information. 31. Because of the damage to InsightsNow’s goodwill that has already been caused
by and continues to be caused by SuperPsyched’s use of the BEHAVIORLENS mark, as well as SuperPsyched’s blatant, willful infringement of InsightsNow’s BEHAVIORLENS mark after being provided with notice of the same, this Complaint follows.
COUNT 1 Federal Trademark Infringement, 15 U.S.C. § 1114 32. InsightsNow repeats and realleges each of the allegations contained in paragraphs
1 through 31 of this Complaint as if fully set forth herein. 33. SuperPsyched’s unauthorized use in interstate commerce of the
BEHAVIORLENS mark in connection with SuperPsyched’s goods and services constitutes infringement of InsightsNow’s trademark rights in the BEHAVIORLENS mark, misappropriates the valuable goodwill developed by InsightsNow in the BEHAVIORLENS mark, and has caused, and is likely to continue to cause, confusion, mistake, or deception, as well as initial interest confusion. 34. The acts of SuperPsyched described above constitute an infringement of
InsightsNow’s rights in and to the use of its federally registered BEHAVIORLENS mark, with
consequent damages to InsightsNow and to the business and goodwill associated with and symbolized by InsightsNow’s BEHAVIORLENS mark and, specifically, give rise to this action under 15 U.S.C. §§ 1114 et seq. 35. SuperPsyched’s acts of trademark infringement have caused and are causing great
and irreparable harm to InsightsNow, InsightsNow’s goodwill, and InsightsNow’s rights to exclusive use of the BEHAVIORLENS mark, all in an amount which cannot adequately be determined at this time and, unless SuperPsyched is preliminarily and permanently restrained, SuperPsyched’s acts will cause further injury and damage, leaving InsightsNow with no adequate remedy at law. 36. 37. SuperPsyched’s acts are the proximate cause of such injury and damage. SuperPsyched’s acts of infringement have been and are being committed after
notices effectuated by law, and are willful and in gross disregard of InsightsNow’s rights. 38. By reason of the foregoing, InsightsNow is entitled to preliminary and permanent
injunctive relief against SuperPsyched, and anyone associated therewith, to restrain further acts of infringement and, after trial or summary judgment, to recover any damages proven to have been caused by reason of SuperPsyched’s aforesaid acts of infringement, and to recover enhanced damages and attorneys’ fees based upon the willful, intentional, and/or grossly negligent activities of SuperPsyched.
COUNT 2 False Designation of Origin and Unfair Competition, 15 U.S.C. § 1125 39. InsightsNow repeats and realleges each of the allegations contained in paragraphs
1 through 38 of this Complaint as if fully set forth herein. 40. SuperPsyched, by its knowing and intentional unauthorized imitation, adoption,
and use of InsightsNow’s BEHAVIORLENS mark in association with SuperPsyched’s goods and services, has and continues to falsely designate its goods and services as being derived or affiliated with those of InsightsNow. 41. SuperPsyched’s use of InsightsNow’s BEHAVIORLENS mark, as aforesaid, is
likely to cause, and has caused, relevant consumers to mistakenly believe that SuperPsyched has an affiliation with InsightsNow, that SuperPsyched’s business is sponsored or approved by InsightsNow, or that SuperPsyched is otherwise associated with or has obtained permission from InsightsNow to use InsightsNow’s BEHAVIORLENS mark in connection with the sale of goods and services by SuperPsyched. 42. By engaging in the unauthorized activities described above, SuperPsyched has
made, and continues to make, false, deceptive, and misleading statements constituting false representations made in connection with the sale of goods or services distributed in interstate commerce in violation of Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a). Furthermore, in view of SuperPsyched’s knowledge of InsightsNow’s BEHAVIORLENS mark, such activities were, and remain, willful and intentional. 43. SuperPsyched’s willful and intentional acts of unfair competition and false
designation of origin have caused and are causing great and irreparable injury and damage to InsightsNow’s business and its goodwill and reputation in an amount that cannot be ascertained at this time and, unless preliminarily and permanently restrained, will cause further irreparable injury and damage, leaving InsightsNow with no adequate remedy at law. 44. 45. SuperPsyched’s acts are the proximate cause of such injury and damage. By reason of the foregoing, InsightsNow is entitled to preliminary and permanent
injunctive relief against SuperPsyched, and anyone acting in concert with SuperPsyched, to
restrain further acts of unfair competition, false advertising, and false designation of origin and, after trial, to recover any damages proven to have been caused by reason of SuperPsyched’s aforesaid acts, and to recover enhanced damages based on SuperPsyched’s willful, intentional, and/or grossly negligent acts.
COUNT 3 Unlawful Trade Practices under Oregon Law 46. InsightsNow repeats and realleges each of the allegations contained in paragraphs
1 through 45 of this Complaint as if fully set forth herein. 47. SuperPsyched’s unauthorized use of the BEHAVIORLENS mark is likely to
cause, and has caused, a likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of SuperPsyched’s goods and services, and is likely to cause, and has caused, a likelihood of confusion or of misunderstanding as to affiliation, connection, or association with, or certification by, InsightsNow. 48. SuperPsyched knew, or should have known, of InsightsNow’s registration and use
of, and corresponding rights in, the BEHAVIORLENS mark. SuperPsyched’s acts aforesaid constitute willful and intentional ongoing violation of ORS 646.608. 49. SuperPsyched’s willful and intentional ongoing violation of ORS 646.608 has
caused and is causing great and irreparable injury and damage to InsightsNow’s business, goodwill, and reputation in an amount that cannot be ascertained at this time and, unless preliminarily and permanently restrained, will cause further irreparable injury and damages, leaving InsightsNow with no adequate remedy at law. 50. 51. SuperPsyched’s acts are the proximate cause of such injury and damage. By reason of the foregoing, InsightsNow is entitled to declaratory and injunctive
relief, both preliminary and permanent, against SuperPsyched, and anyone acting in concert with SuperPsyched, to restrain further violation of ORS 646.608.
PRAYER FOR RELIEF WHEREFORE, InsightsNow asks this Court to enter judgment against SuperPsyched and against SuperPsyched’s parents, subsidiaries, affiliates, agents, servants, employees, and all persons in active concert or participation with them, granting the following relief: A. A judgment or order declaring that SuperPsyched has infringed the BEHAVIORLENS mark; B. A judgment or order declaring that SuperPsyched has engaged in unfair competition and falsely designated the origin of its goods and services; C. A judgment or order declaring that SuperPsyched has engaged in unlawful trade practices; D. A determination that SuperPsyched’s infringement of the BEHAVIORLENS mark has been and is willful; E. Issuance of a preliminary and a permanent injunction enjoining SuperPsyched, its agents, officers, assigns, and all others acting in concert with them from: (1) imitating, copying, using, reproducing, registering, attempting to register
and/or displaying the BEHAVIORLENS mark, or any mark or designation which colorably imitates or is confusingly similar to the BEHAVIORLENS mark, alone or in combination with any other term(s), word(s), name(s), symbol(s), device(s), designation(s) and/or design(s) in any manner whatsoever; (2) operating a website using domain names that colorably imitate or are
confusingly similar to the BEHAVIORLENS mark, including but not limited to the domain name www.behaviorlensapp.com; (3) using meta elements that include or otherwise incorporate any terms that
colorably imitate or are confusingly similar to the BEHAVIORLENS mark, including but not limited to the terms “BehaviorLens” and “Behavior Lens”; (3) using any other false description or representation or any other thing
calculated or likely to cause confusion, deception or mistake in the marketplace with regard to InsightsNow’s BEHAVIORLENS mark; F. An order directing that SuperPsyched deliver up for destruction all materials and matter in its possession or custody or under its control that infringe or unfairly compete with InsightsNow’s BEHAVIORLENS mark; G. An order requiring SuperPsyched to transfer the registration and ownership of the domain name www.behaviorlensapp.com, and any domain names that are confusingly similar to InsightsNow’s BEHAVIORLENS mark, to InsightsNow; H. An order directing that SuperPsyched file with the Court and serve upon counsel for InsightsNow within thirty (30) days after the entry of such order or judgment, a report in writing and under oath setting forth in detail the manner and form in which SuperPsyched has complied with the injunction; I. An order awarding to InsightsNow treble actual damages and treble damages based upon an accounting of SuperPsyched’s profits, including all statutory enhancements and other enhancements on account of the willful nature of SuperPsyched’s acts as provided in 15 U.S.C. § 1117; J. An order awarding to InsightsNow punitive damages on account of SuperPsyched’s
willful violations of law; K. An order awarding to InsightsNow prejudgment and post judgment interest; L. An award of InsightsNow’s costs and expenses, including, without limitation, reasonable attorney’s fees; M. An order for corrective advertising in a form, manner and frequency that is acceptable to InsightsNow and the Court; and N. Such other and further relief as this Court deems just and proper. JURY DEMAND Pursuant to Federal Rules of Civil Procedure 38(b), Plaintiff demands a trial by jury as to all issues so triable in this action.
Respectfully submitted, s/Hillary A. Brooks Hillary A. Brooks, OSB No. 012138 Delfina S. Homen, OSB No. 104088 MARGER JOHNSON & McCOLLOM, P.C. 210 SW Morrison Street, Ste. 400 Portland, Oregon 97204 Telephone: (503) 222-3613 Facsimile: (503) 274-4622 Attorneys for Plaintiff INSIGHTSNOW, INC.
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