Source: http://www.google.com/patents/US8090706?dq=6721967
Timestamp: 2015-03-03 04:11:20
Document Index: 414416572

Matched Legal Cases: ['Application No. 2', 'Application No. 200480024370', 'Application No. 04', 'Application No. 11002885', 'Application No. 2006', 'Application No. 2006', 'Application No. 2009', 'Application No. 200480024370', 'Application No. 200480024370', 'Application No. 200480024370', 'Application No. 2006', 'Application No. 2006']

Patent US8090706 - Rendering advertisements with documents having one or more topics using user ... - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inAdvanced Patent SearchPatentsAmbiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior,...http://www.google.com/patents/US8090706?utm_source=gb-gplus-sharePatent US8090706 - Rendering advertisements with documents having one or more topics using user topic interest informationAdvanced Patent SearchPublication numberUS8090706 B2Publication typeGrantApplication numberUS 11/962,846Publication dateJan 3, 2012Filing dateDec 21, 2007Priority dateJun 30, 2003Also published asCA2530493A1, CA2530493C, CN1842792A, EP1644847A2, EP1644847A4, EP2355034A1, US7346606, US8296285, US20040267723, US20080097833, US20120072291, WO2005006283A2, WO2005006283A3Publication number11962846, 962846, US 8090706 B2, US 8090706B2, US-B2-8090706, US8090706 B2, US8090706B2InventorsKrishna BharatOriginal AssigneeGoogle, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (27), Non-Patent Citations (37), Referenced by (3), Classifications (20), Legal Events (1) External Links: USPTO, USPTO Assignment, EspacenetRendering advertisements with documents having one or more topics using user topic interest information
This application is a continuation of U.S. patent application Ser. No. 10/610,322 (incorporated herein by reference), titled �RENDERING ADVERTISEMENTS WITH DOCUMENTS HAVING ONE OR MORE TOPICS USING USER TOPIC INTEREST INFORMATION,� filed on Jun. 30, 2003, now U.S. Pat. No. 7,346,606 and listing Krishna Bharat as the inventor.
As shown in FIG. 3, the present invention teaches two features�document region (or topic) to ad(s) association 310, and topic-relevant ad optimization 320 using such associations 310. The first feature is described below with reference to FIGS. 4 and 6, while the second feature is described below with reference to FIGS. 5 and 7. Still referring to FIG. 3, for each of one or more document regions, one or more topics are determined. For each of the one or more topics, a set one or more topic-relevant ads are determined. These associations between document regions, topics and ads 310 may be predetermined if the document content is relatively static. As indicated by 320, at the user device (client), user behavior is monitored and user interest in a document region (and therefore a topic) is determined using such user behavior. These associations between user interests and topics may be determined in real time. Scores of topic-relevant ads may be adjusted using determined user topic interest.
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No. 95/001,073, Reexamination of Stone et al.37Zeff, R. et al., Advertising on the Internet, 2nd Ed., John Wiley & Sons, 1999.* Cited by examinerReferenced byCiting PatentFiling datePublication dateApplicantTitleUS8910060Jun 21, 2007Dec 9, 2014Rohit ChandraMethod and apparatus for highlighting a portion of an internet document for collaboration and subsequent retrievalUS8924558Nov 30, 2006Dec 30, 2014John Nicholas and Kristin GrossSystem and method of delivering content based advertisingUS20130226690 *Apr 8, 2013Aug 29, 2013John Nicholas GrossSystem & Method of Presenting Content Based Advertising* Cited by examinerClassifications U.S. Classification707/709, 705/14.54International ClassificationG06F17/30, G06Q30/00Cooperative ClassificationY10S707/99935, Y10S707/99936, Y10S707/99933, Y10S707/99934, G06Q30/0201, G06Q30/0256, G06Q30/02, G06Q30/0269, G06Q30/0207, G06Q30/0273European ClassificationG06Q30/02, G06Q30/0256, G06Q30/0207, G06Q30/0269, G06Q30/0201, G06Q30/0273Legal EventsDateCodeEventDescriptionNov 19, 2014ASAssignmentFree format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:BHARAT, KRISHNA;REEL/FRAME:034205/0580Owner name: GOOGLE INC., CALIFORNIAEffective date: 20030219RotateOriginal ImageGoogle Home - Sitemap - USPTO Bulk Downloads - Privacy Policy - Terms of Service - About Google Patents - Send FeedbackData provided by IFI CLAIMS Patent Services