Source: http://www.r-advertising.com/fr/privacy-policy/
Timestamp: 2018-09-25 01:50:17
Document Index: 640842850

Matched Legal Cases: ['art 1', 'art 2', 'art 3', 'art 3', 'art 3', 'art 3']

Privacy Policy | R-Advertising
Your data agency
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Introduction he integrity of individuals is an important factor of R-Advertising’s business success. R-Advertising’s advertisers, publishers, media agencies and other customers (hereafter the « Client/Clients ») that from time to time provide R-Advertising with personal data, as well as web surfers whose digital data is processed by R-Advertising as part of its provision of services to its Clients (hereafter the « User/Users »), must be able to trust that data is processed by R-Advertising in accordance with applicable privacy laws and regulations.
This Privacy Policy was created in order for Clients and Users to better understand how information relating to them is processed by R-Advertising. The Privacy Policy is not exhaustive, but contains certain fundamental privacy principles applied by R-Advertising which R-Advertising considers to be of particular importance for Clients and Users to be aware of. If you do not agree to this Privacy Policy and/or other terms and conditions stated in connection with the collection, please do not provide personal data to R-Advertising. R-Advertising reserves the rights not to provide you certain products or services should you choose not to provide required personal data.
Part 1 of the Privacy Policy contains R-Advertising’s general privacy principles with regard to its processing of personal data provided by Clients, Users or other individuals.
Part 2 of the Privacy Policy contains information regarding R-Advertising’s processing of digital information about Users in relation to R-Advertising’s Interest Based Advertising and Retargeting activities. It also contains requirements on publishers with whom we have contracted to serve Interest Based Advertising, Retargeting and other marketing services, to notify Users about R-Advertising’s services on their websites and obtain User´s consent when required by applicable laws.
Part 3 of the Privacy Policy contains contact information for different kinds of inquiries and requests relating to R-Advertising’s processing of data and this Privacy Policy.
This Privacy Policy was last revised on 5 April 2018. R-Advertising may at any time and without notice change it, e.g. to keep it compliant with applicable laws. You should therefore read this Privacy Policy each time you intend to provide R-Advertising with personal data.
R-Advertising AB is the controller of personal data provided by you through the website ‘www.R-Advertising.com‘. R-Advertising AB is the Controller of personal data provided to us by you through sub-sites of www.R-Advertising.com, that are published and maintained by R-Advertising AB or its subsidiaries (all R-Advertising websites hereafter referred to as the « Site ») unless otherwise indicated when such data is collected, or personal data that you are asked to provide us with in other situations if not otherwise is indicated.
Personal data for which R-Advertising is controller may be provided by you to us e.g. in the following situations:
You may provide us with personal data when you send us inquiries relating to our services or in relation to this Privacy Policy. The collection of personal data is based on legitimate interest according to the above and for the performance of a contract to which you and R-Advertising are the parties.
The collection of personal data is based on legitimate interest according to the above and for the performance of a contract to which you and R-Advertising are the parties.
R-Advertising is committed to protect any personal data you provide to us and to process your personal data in accordance with this Privacy Policy and applicable laws.
Personal data provided to R-Advertising may be used for the following purposes; provide you requested products and services; manage R-Advertising’s agreed obligations and rights towards you; process payments; administration; internal analysis to improve or more effectively tailor R-Advertising’s Site, business or offerings generally; allow you access to agreed products and services; direct marketing; any other purpose you have consented to or which is allowed under applicable law. Your personal data may also be processed for additional purposes stated on any relevant part of the Site or otherwise in connection with the provision to us of your personal data. Your personal data may be combined with other information collected from you or third parties for the above purposes.
Personal data may be transferred to other companies within the R-Advertising group of companies. R-Advertising may as a consequence of service agreements with third parties, also transfer personal data to such third parties who process personal data on behalf of R-Advertising. Such service agreement shall contain obligations for third parties to process data only in accordance with R-Advertising’s instructions and to take appropriate measures to secure that the processing of the personal data is secure.
For any of the purposes described herein, personal data may be transferred to R-Advertising’s business partners within or outside the EU/EEA. Should any of the recipients reside in a country without adequate legal protection for personal data, R-Advertising will make reasonable efforts to make the recipient adopt the principles described in this Privacy Policy.
Where it is required by law or where R-Advertising otherwise deems it appropriate, R-Advertising will seek consent from you before R-Advertising processes your personal data. Such consent may e.g. be obtained by asking you to accept processing of your personal data in accordance with this Privacy Policy. If you do not agree to this Privacy Policy and/or other terms and conditions stated in connection with the collection, please do not provide personal data to R-Advertising. R-Advertising reserves the rights not to provide you certain products or services should you choose not to provide required personal data.
You are at all times entitled to withdraw your consent to process personal data if you have provided consent to R-Advertising. In such case R-Advertising will not process your personal data based on consent any more.
You are entitled to request that R-Advertising shall not process your personal data for direct marketing purposes.
Contact details for withdrawal of consent and/or for request that R-Advertising shall not process your personal data for direct marketing purposes are set out in Part 3 below.
R-Advertising will take reasonable measures to rectify incorrect information, block or erase personal data without undue delay. You also have the right to contact R-Advertising in order to object the processing or use the right to data portability. Part 3 of this Privacy Policy contains information about who you should contact if you would like us to correct personal data that we hold on you and which you consider incorrect.
To the extent required by law, we will inform you about R-Advertising’s processing of your personal data in connection with the initial collection or registration of your personal data. Such information may e.g. be provided by notifying you about this Privacy Policy.
You may request a copy of the personal data that R-Advertising holds about you (« Subject Access Request »). This information will include information regarding what personal data R-Advertising processes about you, where such information has been collected, for which purpose the information is being processed, and to whom, or to which categories of persons, the information is being disclosed. Contact information for Subject Access Request is set out in Part 3 of this Privacy Policy.
R-Advertising is dedicated to maintain the security of personal data and preventing unauthorized access through the implementation of appropriate technical and organizational measures, as far as is reasonably possible. Such security measures also include that personal data may be accessed only by a limited number of persons within R-Advertising.
Our employees are made aware of and must comply with R-Advertising’s security standards. When we occasionally use third-party contractors to perform tasks that might otherwise be performed by our employees, these contractors are contractually bound to adhere to this Privacy Policy and they are subject to similar restrictions as our employees.
In addition, R-Advertising may serve ads on this and other websites using our own ad-serving technology. In doing so, one of our ad servers will place or read a unique ad-serving cookie on your computer and will use non-personal information about your browser and your activity at this site to serve ads on this and other sites. The ad-serving cookie is a persistent cookie. For more information about R-Advertising ad serving or to opt-out of the R-Advertising ad-serving cookie read the instructions below in section “R-Advertising’s targeting technologies.
BT Behavioural targeting is a feature that makes it possible to target ads to users with a specific browsing behaviour or interest. To support this, users are profiled when visiting R-Advertising publisher sites. A user profile consists of about 20 weighted categories and is stored in a cookie
R-AdvertisingGUID The GUID Cookie holds an identifier to support server side storage of the user event history
heias_pid The PID cookie holds an identifier to support server side storage of user event history cookie
hco Allows a user to disable cookie based retargeting technology for the browser that the user is using
heias_noo Allows a user to disable cookie based retargeting for a specific network for the browser that the user is using
hco_{ID} Allows a user to disable cookie based retargeting on a specific advertiser for the browser that the user is using
heias_gc Contains information about the history of ad impressions a user has seen
heias_cpx_{ID} Contains information about the history of lead event a user has interacted with
R-Advertising processes digital information about Users (web surfers) who visit websites belonging to Clients with whom R-Advertising has contracted to serve advertisements (the « Advertising Network »). This part of the Privacy Policy lets you know what information we collect and process about you as a User on behalf of our Clients, why we collect it and how it is used in relation to our Interest Based Advertising and Retargeting services to our Clients. The Policy contains instructions on how you can display and delete information collected by R-Advertising yourself and how you can opt-out from further Interest Based Advertising and Retargeting activities of R-Advertising. Further, the Policy contains instructions to our publishers on how to notify Users about R-Advertising’s services on their websites.
R-Advertising’s Interest Based Advertising and Retargeting services use a combination of cookie- and cookieless technologies.. « Cookies » are small simple text files (not programs or spyware) stored on the hard drive of a web surfer’s computer. Cookie-less solutions gather data points from the User´s device to create a unique ID for the device. The data points collected are non-PII (non-Personally Identifiable Information). Based on the anonymous information stored in the User’s cookie, R-Advertising is able provide more relevant advertising to the User on behalf of our Clients. For example, a User that visits sports sites often will be categorized in the « sports fan » segment, and will primarily be served advertisements that are relevant to the interests of a sports fan, and a User that shows interest in a certain car model or a certain computer model, may be served advertisements or specific offers for such car model or computer model.
R-Advertising may also link multiple devices used by a single User into an anonymous user profile. This is done withhashed (anonymous, de-identified) User login IDs used across various devices to login to websites belonging to R-Advertising’s Advertising Network by the User. Such linking enables R-Advertising to offer its IBA and Retargeting services across devices but not to identify the User.
The fundamental integrity principle underlying all R-Advertising’s processing of digital data relating to Users, is that such data shall be anonymous. Therefore, we do not store IP addresses on the cookie of a User, only a unique randomly generated ID that does not allow R-Advertising to identify the User; we do not have, and will not initiate, any co-operation with Internet Service Providers in order to identify Users. The data stored on the cookie is limited to information collected at the User’s visits to websites belonging to R-Advertising’s Advertising Network. With the exception of a marginal proportion of cookie data saved for statistical purposes solely, a User’s cookie can only be viewed by R-Advertising when the User visits a website that belongs to our Advertising Network.
The cookie information stored on the User’s hard drive for Interest Based Advertising and Retargeting purposes is: (i) User segment hits or information on a specific product, service, brand or model in which the User has shown interest during its visit to a certain website (for example a User that visits a sport site of one of R-Advertising’s Clients, will record a hit in the ‘sports’ segment and a User that has shown interest in a certain car model will record a hit of that car model) and (ii) time and date stamp of the latest update of the User profile. The User segments used by R-Advertising for cookie hits are: (1) Animals; (2) Humanities; (3) Automotive (4) Business; (5) Computers & electronics; (6) Entertainment; (7) Finance; (8) Food & drink; (9) Gaming; (10) Health & beauty; (11) Home & garden; (12) Insurance; (13) Lifestyle & society; (14) News & current events; (15) Reference; (16) Shopping & retail; (17) Social; (18) Sports & recreation; and (19) Telecom & utilities
For the sake of clarity, no segments relating to sensitive information have been or will be created, such as segments relating to political opinions, religious beliefs, physical or mental health conditions or sexual life. Further, R-Advertising is very sensitive to the issue of children’s privacy and marketing directed to children. No segments are intended to be established for the profiling of children.
R-Advertising will use the User data in order to better target advertisements on behalf of our Clients, to provide aggregated non-personal reporting to our Clients, and to improve our advertising systems and products. The data may be combined with other anonymous information collected from other sources so that we may better serve Users with offers that may be of interest to them. We may also share anonymous data between companies within the R-Advertising group of companies.
R-Advertising is dedicated to maintain the security of all its data and to prevent unauthorized access through the implementation of appropriate technical and organizational measures, as far as is reasonably possible. Such security measures also include access restrictions, i.e. that data may be accessed only by a limited number of persons within R-Advertising.
Our employees are made aware of and must comply with R-Advertising’s security measures. When we occasionally use third-party contractors to perform tasks that might otherwise be performed by our employees, these contractors are contractually bound to adhere to this Privacy Policy and they are subject to similar restrictions as our employees.
You may at any time easily block further Interest Based Advertising and Retargeting activities which are based on cookie-, cookieless or Cross-device tracking from R-Advertising by opting-out. To do so please follow the instructions above in section “R-Advertising’s targeting technologies”..
If you are a publisher, please note that you are obligated to notify visitors of your website about third parties who are serving advertisements on your website by way of use of cookies. If using R-Advertising’s cross-device tracking solution, you are required to notify visitors to your website of this fact, gain their consent for passing data to R-Advertising and to hash the data in accordance with Tradeoubler´s instructions before sending it to R-Advertising. As a party to the publisher agreement with R-Advertising, you agree to provide clear and unambiguous notice about this. In relation to R-Advertising’s Interest Based Advertising and Retargeting (if you have chosen to be provided with such services), such information shall at least include the following text:
For general inquiries concerning this Privacy Policy or R-Advertising’s processing of data, please send an e-mail to the following address: contact@r-advertising.com;
For: (i) a withdrawal of a consent to process your personal data previously provided by you to R-Advertising; (ii) a request that R-Advertising shall not process your personal data for direct marketing purposes; (iii) a requirement that R-Advertising shall rectify certain personal data held on you, or; (iv) a Subject Access Request, please send an e-mail to the following address: contact@r-advertising.com;
Please provide relevant details in your e-mail in order for R-Advertising to be able to process your request or inquiry.
À propos de R-Advertising
Créee en 2006, R-Advertising est une agence spécialisée dans la collecte de data multicanal.
L’expertise globale de l’agence s’appuie sur un savoir-faire et des solutions technologiques propriétaires dans les principaux secteurs du marketing online tel que l’affiliation, l’édition de dispositifs de collecte, l’emailing comportemental, le mobile, le retargeting multicanal ou encore le social media.
Soucieuse d’accompagner ses clients sur l’ensemble des leviers l’agence est composée de 30 experts du digital.