Source: http://www.google.de/patents/US9514479
Timestamp: 2017-11-24 20:36:52
Document Index: 307793514

Matched Legal Cases: ['Application No. 60', 'Application No. 60', 'Application No. 00', 'Application No. 00980233', 'art 2', 'Application No. 2001', 'Application No. 2001']

Patent US9514479 - System and method for estimating prevalence of digital content on the world ... - Google Patentsuche
The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence...http://www.google.de/patents/US9514479?utm_source=gb-gplus-sharePatent US9514479 - System and method for estimating prevalence of digital content on the world-wide-web
Veröffentlichungsnummer US9514479 B2
Anmeldenummer US 14/147,618
Auch veröffentlicht unter CA2396565A1, EP1252735A2, EP1252735A4, EP1252735B1, US8661111, US20050235030, US20140122224, WO2001052462A2, WO2001052462A3
Veröffentlichungsnummer 14147618, 147618, US 9514479 B2, US 9514479B2, US-B2-9514479, US9514479 B2, US9514479B2
Patentzitate (328), Nichtpatentzitate (282), Klassifizierungen (10), Juristische Ereignisse (2)
US 9514479 B2
transmit a first number of first webpage requests via a computer network to a webpage server computer, the first webpage request identifying a particular webpage of a website hosted by the webpage server computer,
extract instances of media objects from webpage response received via the computer network in response to the first webpage requests;
determine that a subset of the instances of the media objects are a same identified media object;
determine a second number of times that the identified media object is included in the webpage responses, wherein the first number is greater than the second number;
an estimating device to:
determine an estimated rotation rate for the identified media object based on the first number and the second number by dividing the second number of times by the first number of times and
monitor second webpage requests transmitted via the computer network by computing devices of an audience of the website to determine an audience estimate of a number of times that the audience has requested the webpage; and
a statistical summarization system including a processor to multiply the estimated rotation rate by the audience estimate to estimate a third number of times that the identified media object has been presented to the audience via transmissions of the webpage via the computer network.
2. The system as defined in claim 1, wherein the identified media object is an advertisement to be presented in association with the webpage.
3. The system as defined in claim 1, wherein at least a portion of the number of times that the audience has requested the webpage is determined from information received from a panelist computer.
4. The system as defined in claim 1, wherein at least a portion of the number of times that the audience has requested the webpage is determined from a proxy that receives communications in the computer network.
5. The system of claim 1, wherein the processor is to execute the instructions to extract instances of media objects from webpage responses by:
simulating display of a webpage response in the webpage responses; and
executing executable instructions included in the webpage response to generate the identified media object.
6. The system of claim 1, wherein the processor is to execute the instructions to extract instances of media objects from webpage responses by:
transforming a webpage response in the webpage responses into an extensible markup language; and
parsing the extensible markup language to identify a tag indicative of the identified media object.
7. The system of claim 1, wherein the processor is to execute the instructions to determine that a subset of the instances of the media objects are the same identified media object by:
extracting a click-through-uniform resource locator from a first one of the instances; and
determining that a first instance and a second instance belong to the subset in response to determining that the second instance is associated with the click-through-uniform resource locator.
transmitting a first number of first webpage requests via a computer network to a webpage server computer, the first webpage requests identifying a particular webpage of a website hosted by the webpage server computer,
extracting instances of media objects from webpage responses received via the computer network in response to the first webpage requests;
determining that a subset of the instances of the media objects are a same identified media object;
determining a second number of times that the identified media object is included in the webpage responses, wherein the first number is greater than the second number;
determining an estimated rotation rate for the identified media object based on the first number and the second number by dividing the second number of times by the first number of times;
monitoring second webpage requests transmitted via the computer network by computing device of an audience of the website to determining an audience estimate of a number of times that the audience has requested the webpage; and
multiplying the estimated rotation rate by the audience estimate to estimate a third number of times that the identified media object has been presented to the audience via transmissions of the webpage via the computer network.
9. The method as defined in claim 8, wherein the identified media object is an advertisement to be presented in association with the webpage.
10. The method as defined in claim 8, wherein the number of times that the audience has requested the webpage is determined based on information received from at least one panelist computer.
11. The method as defined in claim 8, wherein at least a portion of the number of times that the audience has requested the webpage is determined from a proxy that receives communications in the computer network.
12. A computer readable storage disk or storage device comprising instructions that when executed cause a machine to at least:
transmit a first number of first webpage requests via a computer network to a webpage server computer, the first webpage requests identifying a particular webpage of a website hosted by the webpage server computer,
extract instances of media objects from webpage responses received via the computer network in response to the first webpage requests;
determine an estimated rotation rate for the identified media object based on the first number and the second number by dividing the second number of times by the first number of times;
monitor second webpage requests transmitted via the computer network by computing devices of an audience of the webpage to determine an audience estimate of a number of times that the audience has requested the webpage; and
multiply the estimated rotation rate by the audience estimate to estimate a third number of times that the identified media object has been presented to the audience via transmissions of the webpage via the computer network.
13. The computer readable storage disk or storage device as defined in claim 12, wherein the identified media object is an advertisement to be presented in association with the webpage.
14. The computer readable storage disk or storage device as defined in claim 12, wherein the number of times that the audience has requested the webpage is determined based on information received from a panelist computer.
15. The computer readable storage disk or storage device as defined in claim 12, wherein the number of times that the audience has requested the webpage is determined from information received from a proxy that receives communications in the computer network.
This is a continuation of U.S. patent application Ser. No. 09/695,216, filed on Oct. 25, 2000, which claims the benefit of U.S. Provisional Patent Application No. 60/231,195, filed Sep. 7, 2000, and U.S. Provisional Patent Application No. 60/175,665, filed Jan. 12, 2000, all of which are hereby incorporated herein by reference in their entireties.
The advertisement sampling system 220 uses the anonymous traffic data to determine which URLs to include in the sample retrieved from the Web server 112. The advertisement sampling system 220 contacts the Web server 112 through the Internet 100 to retrieve a URL 114, 116, 118 and extract the advertisements therein along with the accompanying characteristics that describe the advertisements.
The advertisement sampling system 220 stores these advertisement characteristics in the database 200. The advertisement sampling system 220, for example, Online Media Network Intelligent Agent Collection (“OMNIAC”), or the Cloudprober, repeatedly probes prominent Web sites, extracts advertisements from each Web page returned by the probe, and classifies the advertisements in each Web page by type, technology and advertiser.
The database objects comprising the “core schema” are most frequently used by various components of the OMNIAC system. Code bases that rely on this schema include implementation of the back-end processes that pull advertisements from the Web. Additionally, database schemas utilized by other components associated with OMNIAC are composed of some or all of the tables in the core schema. The core schema is conceptually composed of four sub-schemas including advertising, advertisements, probing, and sites. The advertising sub-schema holds information about “advertisable” entities along with which entities each advertisement is advertising. The advertisements sub-schema describes the advertisements that the system has located and analyzed. The probing sub-schema defines “when”, “where”, and “how” for the probing process. The sites sub-schema describes Web sites, including structural site definitions and rate card information.
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