Source: http://www.google.fr/patents/US8954536
Timestamp: 2017-09-21 07:04:04
Document Index: 541286933

Matched Legal Cases: ['Application No. 2011349435', 'Application No. 2', 'Application No. 11850570', 'Application No. 2013546286', 'Application No. 2011800614370', 'Application No. 201180061437']

Brevet US8954536 - Methods and apparatus to determine media impressions using distributed ... - Google Brevets
Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service...http://www.google.fr/patents/US8954536?utm_source=gb-gplus-shareBrevet US8954536 - Methods and apparatus to determine media impressions using distributed demographic information
Numéro de publication US8954536 B2
Numéro de demande US 13/995,864
Numéro PCT PCT/US2011/065881
Autre référence de publication CA2819268A1, CN103329162A, CN103329162B, CN103473721A, CN103473721B, EP2656297A2, EP2656297A4, US9596150, US20120215621, US20130282898, US20140095702, US20170126518, WO2012087954A2, WO2012087954A3
Numéro de publication 13995864, 995864, PCT/2011/65881, PCT/US/11/065881, PCT/US/11/65881, PCT/US/2011/065881, PCT/US/2011/65881, PCT/US11/065881, PCT/US11/65881, PCT/US11065881, PCT/US1165881, PCT/US2011/065881, PCT/US2011/65881, PCT/US2011065881, PCT/US201165881, US 8954536 B2, US 8954536B2, US-B2-8954536, US8954536 B2, US8954536B2
Inventeurs Mark Kalus, Ari Paparo, Kevin Geraghty
Citations de brevets (213), Citations hors brevets (36), Référencé par (29), Classifications (10), Événements juridiques (2)
US 8954536 B2
1. A method to determine media impressions using distributed demographic information, the method comprising:
2. A method as defined in claim 1, further comprising, for each of the second cookies associated with a respective one of the first cookies, associating the respective first cookie with one of the media identifiers corresponding to the second cookie.
3. A method as defined in claim 1, wherein the media identifiers are encrypted at the second domain before being received at the first domain.
4. A method as defined in claim 1, wherein each first cookie and its associated second cookie identify the same client computer.
5. A method as defined in claim 1, further comprising generating an impression report based on the second cookies, the user demographic information, and the media identifiers, the impression report indicative of demographic populations that were exposed to media content identified by the media identifiers.
6. A method as defined in claim 5, further comprising sending the impression report to the second domain without revealing the first cookie identifiers in the impression report.
7. A method as defined in claim 1, wherein the media identifiers identify at least one of advertisements, television programs, websites, or movies.
8. An apparatus to determine media impressions using distributed demographic information, the apparatus comprising:
9. An apparatus as defined in claim 8, further comprising, for each of the second cookies associated with a respective one of the first cookies, associating the respective first cookie with one of the media identifiers corresponding to the second cookie.
10. An apparatus as defined in claim 8, wherein the media identifiers are encrypted at the second domain before being received at the first domain.
11. An apparatus as defined in claim 8, wherein each first cookie and its associated second cookie identify the same client computer.
12. An apparatus as defined in claim 8, further comprising a report generator to generate an impression report based on the second cookies, the user demographic information, and the media identifiers, the impression report indicative of demographic populations that were exposed to media content identified by the media identifiers.
13. An apparatus as defined in claim 12, wherein the report generator is further to send the impression report to the second domain without revealing the first cookie identifiers in the impression report.
14. An apparatus as defined in claim 8, wherein the media identifiers identify at least one of advertisements, television programs, websites, or movies.
16. A computer readable medium as defined in claim 15, wherein the instructions further cause the machine to, for each of the second cookies associated with a respective one of the first cookies, associate the respective first cookie with one of the media identifiers corresponding to the second cookie.
17. A computer readable medium as defined in claim 15, wherein the media identifiers are encrypted at the second domain before being received at the first domain.
18. A computer readable medium as defined in claim 15, wherein each first cookie and its associated second cookie identify the same client computer.
19. A computer readable medium as defined in claim 15, wherein the instructions cause the machine to generate an impression report based on the second cookies, the user demographic information, and the media identifiers, the impression report indicative of demographic populations that were exposed to media content identified by the media identifiers.
20. A computer readable medium as defined in claim 19, wherein the instructions cause the machine to send the impression report to the second domain without revealing the first cookie identifiers in the impression report.
21. A computer readable medium as defined in claim 15, wherein the media identifiers identify at least one of advertisements, television programs, websites, or movies.
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Classification internationale G06F12/00, H04L12/26, G06F15/16, G06Q30/02
Classification coopérative H04L67/146, H04L29/08621, H04L43/04, G06Q30/02