Source: https://patents.google.com/patent/US20070198342A1/en
Timestamp: 2019-06-16 08:17:34
Document Index: 421889043

Matched Legal Cases: ['§ 4', '§ 4', '§ 4', '§ 4', '§ 4', '§ 4', '§ 4']

US20070198342A1 - Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads - Google Patents
Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads Download PDF
US20070198342A1
US20070198342A1 US11/443,436 US44343606A US2007198342A1 US 20070198342 A1 US20070198342 A1 US 20070198342A1 US 44343606 A US44343606 A US 44343606A US 2007198342 A1 US2007198342 A1 US 2007198342A1
US11/443,436
2006-05-30 Priority to US11/443,436 priority patent/US20070198342A1/en
2006-09-19 Assigned to GOOGLE, INC. reassignment GOOGLE, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: COLLISON, DEREK, LUCOVSKY, MARK, SJOGREEN, CARL
2007-08-23 Publication of US20070198342A1 publication Critical patent/US20070198342A1/en
This application is a continuation-in-part of U.S. patent application Ser. No. 11/366,466 (referred to as “the '466 application” and incorporated herein by reference), titled “User Distributed Search Results”, filed on Mar. 3, 2006, and listing Mark Lucovsky, Derek Collison, and Carl Sjogreen as inventors, which claims the benefit of the filing date of Provisional Patent Application Ser. No. 60/774,198 (referred to as “the '198 provisional” and incorporated herein by reference), filed on Feb. 17, 2006.
Embodiments consistent with the present invention may facilitate compensation and/or incentives among various parties involved in a user distributed ad system. At least some such embodiments might (a) render a set of one or more ads to a first user, (b) accept a first input from the first user with respect to one of the ad(s), (c) provide an instance of the one ad in a document in response to the first input, (d) accept a second input from the first user for making the document available to a second user, and (e) provide a reward to the first user conditioned upon at least one of (A) the first input of the first user, (B) the second input of the first user, and (C) a act of the second user.
The present invention may also involve novel methods, apparatus, message formats, and/or data structures for facilitating compensation and/or incentives among various parties involved in the foregoing. The following description is presented to enable one skilled in the art to make and use the invention, and is provided in the context of particular applications and their requirements. Thus, the following description of embodiments consistent with the present invention provides illustration and description, but is not intended to be exhaustive or to limit the present invention to the precise form disclosed. Various modifications to the disclosed embodiments will be apparent to those skilled in the art, and the general principles set forth below may be applied to other embodiments and applications. For example, although a series of acts may be described with reference to a flow diagram, the order of acts may differ in other implementations when the performance of one act is not dependent on the completion of another act. Further, non-dependent acts may be performed in parallel. No element, act or instruction used in the description should be construed as critical or essential to the present invention unless explicitly described as such. Also, as used herein, the article “a” is intended to include one or more items. Where only one item is intended, the term “one” or similar language is used. In the following, “information” may refer to the actual information, or a pointer to, identifier of, or location of such information. No element, act or instruction used in the description should be construed as critical or essential to the present invention unless explicitly described as such. Thus, the present invention is not intended to be limited to the embodiments shown and the inventors regard their invention to include any patentable subject matter described.
In the following, definitions of terms that may be used in the specification are provided in § 4.1. Then, an overview of a context in which the present invention may operate are described in § 4.2. Exemplary embodiments consistent with the present invention are described in § 4.3. Thereafter, specific examples illustrating the utility of various exemplary embodiments consistent with the present invention are provided in § 4.4. Finally, some conclusions regarding the present invention are set forth in § 4.5.
§ 4.3.3 Refinements Extensions and Alternatives
§ 4.3.3.1 User 1 Insertion of Ads
User interface portion 414 and JavaScript object 416 might together act to reduce the start-stop, start-stop, nature of traditional browser Web-based applications, as the JavaScript object 416 adds a client-side layer that can handle many of the user interactions with user interface portion 414. Instead of loading a Web page at the start of a user session, the browser 412 may load JavaScript object(s) 416 from the server 420 (or, alternatively, from a local cache). JavaScript object(s) 416 may be responsible for both rendering the interface the user sees, and communicating with content authoring application component 422 of the server 420 on the user's behalf.
In addition to using the content of the manually inserted “results” to determine content-relevant ads, such manually inserted “results” might be a condition upon which serving ads and/or add-on ads (e.g., coupons) is triggered. Consider, for example, two people using instant text messages concerning lunch options for a get-together on Friday. One of the messages might include a manually inserted UDS “local results” for the restaurants “pf Changs” and “Taco-Bell.” In a text message side-bar, both Taco-Bell and pf Changs might provide coupon-type ads that were triggered by the manually inserted local results included in the message.
FIG. 6 is an exemplary interface 600 for applying UDA to a message board environment in a manner consistent with the present invention. A Web message board can generally be defined as a facility on the Web for holding discussions (e.g., typed text, or spoken). Message boards are typically organized into topics in which users post messages relating to the appropriate topic. In FIG. 6, an exemplary message board interface 600 is presented (e.g., via a Web browser) to a user. As shown in interface 600, a first user (R J Peterson) has posted a message 610 asking for advice relating to a bicycle crank. A second user (mark1) replies with a message 615. In this example, it is assumed that the second user mark1 used UDA to insert a number of results 620 into the reply message 615. In this example, the results 620 include images 625 of the cranks under discussion, an advertisement 630 for a bicycle store mentioned in message 615, a link 635 to a Website of the company that produces the cranks, and a link 640 pointing to a local distributor of the cranks. As this example illustrates, using UDA, the second user—mark1—responding to message 610 was able to manually select results (e.g., having links) that he considered to be relevant to the topic under discussion, for insertion into his reply message 615. As compared with transmitting an email document, the author (second user: mark1) posted his message board reply document.
FIG. 8 is an exemplary interface 800 for applying UDA to a blog authoring tool in a manner consistent with the present invention. A blog (an abbreviated form of “Weblog” or “Web log”) is a Website in which items are posted (e.g., on a regular basis) and generally displayed in reverse chronological order. The exemplary interface 800 of a blog authoring tool is presented to a user. This may be done by a Web-based content creation component or a locally executed blog authoring tool implemented by local content creation component. (Recall, e.g., FIG. 4.) The exemplary interface 800 may include a blog authoring section 810 in which a user (also referred to as a “blogger”) may enter and edit blog posts. UDA workspace interface 820 allows the blogger to enter search queries and receive search results in a manner similar to UDA workspace 510 of FIG. 5A. Results (e.g., search results, images, ads, local search results, local ads, etc.) inserted by the blogger may be displayed in result section 830 of the exemplary interface 800. When the blogger is ready to publish the post, he or she may select the “publish post” button 840. This selection might cause the text entered by the blogger in section 810 and any results inserted by the blogger in result section 810 to both be published as a single blog post to the blogger's blog.
a) rendering a set of one or more ads to a first user;
b) accepting a first input from the first user with respect to one of the one or more ads;
c) providing an instance of the one ad in a document in response to the first input;
d) accepting a second input from the first user for making the document available to a second user; and
e) providing a reward to the first user conditioned upon at least one of (A) the first input of the first user, (B) the second input of the first user, and (C) a act of the second user.
2. The computer-implemented method of claim 1 wherein the reward is a monetary amount.
3. The computer-implemented method of claim 1 wherein the reward is a credit.
4. The computer-implemented method of claim 1 wherein the reward is an increased reputation ranking.
5. The computer implemented method of claim 1 wherein the reward is provided only after the first user provides the first input causing an instance of the ad to be provided in the document.
6. The computer-implemented method of claim 1 wherein the reward is provided only after the first user makes the document available to the second user.
7. The computer-implemented method of claim 6 wherein the act of making the document available to the second user includes transmitting the document to the second user or distributing the document to a set of users including the second user.
8. The computer-implemented method of claim 6 wherein the act of making the document available to the second user includes publishing or posting the document such that it can be accessed by the second user.
9. The computer-implemented method of claim 1 wherein the act of providing a reward to the first user is conditional such that it is performed only after the document is rendered to the second user in response to the second user act.
10. The computer-implemented method of claim 1 wherein the act of providing a reward to the first user is conditional such that it is performed only after the second user selects the ad.
11. The computer-implemented method of claim 1 wherein the act of providing a reward to the first user is conditional such that it is performed only after the second user converts on the ad.
12. The computer-implemented method of claim 1 wherein the act of rendering the set of one or more ads to the first user includes providing the set of one or more ads in a workspace provided in a document authoring application.
a) means for rendering a set of one or more ads to a first user;
b) means for accepting a first input from the first user with respect to one of the one or more ads;
c) means for providing an instance of the one ad in a document in response to the first input;
d) means for accepting a second input from the first user for making the document available to a second user; and
e) means for providing a reward to the first user conditioned upon at least one of (A) the first input of the first user, (B) the second input of the first user, and (C) a act of the second user.
14. The apparatus of claim 13 wherein the reward is a monetary amount.
15. The apparatus of claim 13 wherein the reward is a credit.
16. The apparatus of claim 13 wherein the reward is an increased reputation ranking.
17. The apparatus of claim 13 wherein means for providing the reward are adapted to operate such that the reward is provided only after the first user provides the first input causing an instance of the ad to be provided in the document.
18. The apparatus of claim 13 wherein the means for providing the reward are adapted to operate such that the reward is provided only after the first user makes the document available to the second user.
19. The apparatus of claim 18 wherein the means for making the document available to the second user include means for transmitting the document to the second user or distributing the document to a set of users including the second user.
20. The apparatus of claim 18 wherein the means for making the document available to the second user include means for publishing or posting the document such that it can be accessed by the second user.
21. The apparatus of claim 13 wherein the means for providing a reward to the first user are adapted to operate such that the reward is provided only after the document is rendered to the second user in response to the second user act.
22. The apparatus of claim 13 wherein the means for providing a reward to the first user are adapted to operate such that the reward is provided only after the second user selects the ad.
23. The apparatus of claim 13 wherein the means for providing a reward to the first user are adapted to operate such that the reward is provided only after the second user converts on the ad.
24. The apparatus of claim 13 wherein the means for rendering the set of one or more ads to the first user include means for providing the set of one or more ads in a workspace provided in a document authoring application.
US11/443,436 2006-02-17 2006-05-30 Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads Abandoned US20070198342A1 (en)
US20070198342A1 true US20070198342A1 (en) 2007-08-23
ID=46045594
US11/443,436 Abandoned US20070198342A1 (en) 2006-02-17 2006-05-30 Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads
US (1) US20070198342A1 (en)
WO (1) WO2007098074A2 (en)
2006-05-30 US US11/443,436 patent/US20070198342A1/en not_active Abandoned
2007-02-16 WO PCT/US2007/004231 patent/WO2007098074A2/en active Application Filing
WO2007098074A3 (en) 2007-11-08
WO2007098074A2 (en) 2007-08-30
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:COLLISON, DEREK;LUCOVSKY, MARK;SJOGREEN, CARL;REEL/FRAME:018282/0882