Source: https://patents.justia.com/patent/8665373
Timestamp: 2019-10-14 06:58:21
Document Index: 556209754

Matched Legal Cases: ['Application No. 200780016668', 'Application No. 2007', 'Application No. 200780016668', 'Application No. 2007', 'Application No. 2008', 'Application No. 2008', 'Application No. 2012']

US Patent for Scheme for determining the locations and timing of advertisements and other insertions in media Patent (Patent # 8,665,373 issued March 4, 2014) - Justia Patents Search
Justia Patents Multiple Distinct Images (e.g., Splitscreen)US Patent for Scheme for determining the locations and timing of advertisements and other insertions in media Patent (Patent # 8,665,373)
May 9, 2013 - Sony Computer Entertainment America LLC
This application is a continuation of U.S. patent application Ser. No. 11/689,982, filed Mar. 22, 2007, entitled “SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA,” the entire disclosure of which is hereby fully incorporated by reference herein in its entirety.
In step 106, for any area identified as appropriate for receiving additional content, the amount of time that the area is available when the sequence of frames is being played is determined. And in step 108, the size of any identified area is determined As such, a system implementing this method may determine whether or not the region of no activity is large enough to fit an advertisement.
for any such area, determining an amount of time that the area is available when the sequence of frames is being played;
for any such area, determining a size of the area;
selecting the additional content based at least in part on an analysis of the size of the area and the amount of time that the area is available to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and
in response to determining to display a plurality of advertisements, causing the plurality of advertisements to be displayed together in the area in the scene.
2. The method of claim 1, wherein the selecting the additional content is further based on an analysis of revenue that can be generated by the additional content.
3. The method of claim 2, wherein the analysis of revenue that can be generated by the additional content comprises:
comparing revenue generated by filling the area with a plurality of smaller advertisements with revenue generated by filling the area with one large advertisement.
4. The method of claim 2, wherein the selecting the additional content is based on maximizing the revenue generated by the additional content.
5. The method of claim 1, wherein the one advertisement and the plurality of advertisements are selected from a database of advertisements comprising advertisements having one or more of size requirement and time requirement.
6. A non-transitory storage medium storing a computer program executable by a processor based system, the computer program causing the processor based system to execute steps comprising:
7. The storage medium in accordance with claim 6, wherein the selecting the additional content is further based on an analysis of revenue that can be generated by the additional content.
8. The storage medium in accordance with claim 7, wherein the analysis of revenue that can be generated by the additional content comprises:
9. The storage medium in accordance with claim 7, wherein the selecting the additional content is based on maximizing the revenue generated by the additional content.
10. The storage medium in accordance with 6, wherein the one advertisement and the plurality of advertisements are selected from a database of advertisements comprising advertisements having one or more of size requirement and time requirement.
a processor based system that is configured to analyze a sequence of frames of content, determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing activity in the scene, for any such area, determine an amount of time that the area is available when the sequence of frames is being played, and for any such area, determine size of the area;
wherein the processor based system is further configured to select the additional content based at least in part on an analysis of the size of the area and the amount of time that the area is available to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and
wherein in response to determining to display a plurality of advertisements, the processor based system causes the plurality of advertisements to be displayed together in the area in the scene.
based on the analyzing, determining information about the frames that includes a history and momentum of objects moving in the frames;
creating metadata comprising information about the history and momentum of objects moving in the frames that can be used to determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing activity in the scene;
using the metadata to determine, at a playback device, whether an area exists in the scene where additional content can be inserted without obstructing activity in the scene;
selecting, at the playback device, the additional content based at least in part on an analysis of the size of the area and the amount of time that the area is available to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and
encoding the content with the metadata.
configuring the metadata and the content to be provided to a playback system for insertion of content.
15. A non-transitory storage medium storing a computer program executable by a processor based system, the computer program causing the processor based system to execute steps comprising:
creating metadata comprising information about the history and momentum of objects moving in the frames that can be used to determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing activity in the scene
using the metadata to determine whether an area exists in the scene where additional content can be inserted without obstructing activity in the scene;
16. The storage medium in accordance with claim 15, wherein the computer program further causes the processor-based system to execute steps comprising:
17. The storage medium in accordance with 15, wherein the computer program further causes the processor-based system to execute steps comprising:
18. An apparatus for use with content, comprising:
a processor based system that is configured to analyze a sequence of frames of content and, based on the analyzing, determine information about the frames that includes a history and momentum of objects moving in the frames;
wherein the processor based system is further configured to create metadata comprising information about the history and momentum of objects moving in the frames that can be used to determine whether an area exists in a scene depicted by the sequence of frames where additional content can be inserted without obstructing activity in the scene; and
a playback system that is configured to: use the metadata to determine whether an area exists in the scene where additional content can be inserted without obstructing activity in the scene; for any such area, determine an amount of time that the area is available when the sequence of frames is being played; for any such area, determine a size of the area; select the additional content based at least in part on an analysis of the size of the area and the amount of time that the area is available to determine between displaying only one advertisement and displaying a plurality of advertisements together in the area; and in response to determining to display a plurality of advertisements, cause the plurality of advertisements to be displayed together in the area in the scene.
8549554 October 1, 2013 Zalewski et al.
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Patent Publication Number: 20130242195
Application Number: 13/891,095