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Copyrights vs. Trademarks. The difference explained (Part 1: Trademarks) | L.A. TECH & MEDIA LAW FIRM - JDSupra
Download PDF 11/29/12 Copyrights Vs. Trademarks. Part 1: Trademarks Defined -L.A. Tech and Media Law latml.com/copyrights-vs-trademarks-part-1-trademarks-defined/1/3 Home Practice Areas The Firm Resources Q&A Expertise Contact Blog 22 Aug Copyrights Vs. Trademarks. Part 1: Trademarks Defined posted by : admin | category : Blog,Trademark | comments : 0 Comment The legal concepts of copyright and trademark protection are often confused. For example some will ask for legal help to “copyright my brand” , when they actually want trademark clearance, registration and protection. Therefore the question becomes: what is a copyright, what is a trademark, and what elements of a business or enterprise do they protect? In this blog we will define trademark law and its uses. TRADEMARK LAW PROTECTS BRANDS & CONSUMERS Rooted in consumer protection law, a trademark is legally defined as a “source identifier” related to a product or service provided in the marketplace. Trademarks can be words, phrases, symbols, and/or designs used to distinguish the products of one person or company from those of another. Trademarks often come to represent not only actual products and services, but the reputation of the producer, and are considered a valuable asset by its owners who invest millions of dollars promoting the brand. A registered trademark can be protected through legal proceedings from misuse and imitation because trademark protection grants owners exclusive rights to registerable and distinctive marks in the class of goods or services identified in the application, for example, Class 5 (Pharmaceuticals) or Class 41 (Education & Entertainment). There are 45 International Classes of Goods and Services, and they cover virtually every business or industry. Seeking trademark protection is well advised when a person or organization intends to advertise and promote a mark or brand in relation to its goods and services. In such a case, the brand owner wants to ensure that the brand equity built through its promotions can be sustained and capitalized upon, and further that competitors will not unfairly piggyback on the brand’s goodwill. About David N. Sharifi is an intellectual property and business attorney with a special interest in new media and consumer technology. He can be reached at 3107510181 or david@techandmedialaw.com. Disclaimer: The content above is a discussion of legal issues and general information; it does not constitute legal advice and should not be used as such without seeking professional legal counsel. Reading the content above does not create an attorneyclient relationship. 11/29/12 Copyrights Vs. Trademarks. Part 1: Trademarks Defined -L.A. Tech and Media Law latml.com/copyrights-vs-trademarks-part-1-trademarks-defined/2/3 Leave a comment Name (required) Mail (required) Website 8052 Melrose Avenue Los Angeles, CA 90046 Phone 3107510181 Fax 3108826518 Email info@latml.com Latest Tweets Legal tip on @avvo to: What is the copyright law for posting recipes on a personal blog? #copyright http://t.co/k7wZWkCZ #, 1 hour ago RT @WSJbreakingnews: Heart gadgets test privacylaw limits http://t.co/35IPGtfe #privacy #, 5 hours ago Please see my answer on @Avvo to: What is the copyright law for posting recipes on a personal blog? #copyright http://t.co/k7wZWkCZ #, 16 hours ago Join my session @3:30 discussing intellectual property protection strategies for #entrepreneurs at #startupvs ... http://t.co/7APHT6Co #, 24 hours ago @howardmarks is killing it in #startupvs accelator panel. "My mission is to unify and grow So Cal LA startup scene." #, 24 hours ago Home Entertainment Law Advertising Law Corporations & LLC New Media & Technology Copyright Law The Firm Contact11/29/12 Copyrights Vs. Trademarks. Part 1: Trademarks Defined -L.A. Tech and Media Law latml.com/copyrights-vs-trademarks-part-1-trademarks-defined/3/3 © 2012 L.A. TECH & MEDIA LAW FIRM. All Rights Reserved. Images are for design purposes only with actors appearing in some photos. Attorney Advertising. Prior results do not guarantee a similar outcome. Disclaimer
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