Source: http://patents.com/us-9635406.html
Timestamp: 2017-12-11 07:50:04
Document Index: 131400891

Matched Legal Cases: ['art\n4420769', 'art 1', 'art 2', 'Application No. 08103167', 'Application No. 989446111', 'Application No. 04', 'application No. 60']

US Patent # 9,635,406. Interactive television program guide system for determining user values for demographic categories - Patents.com
United States Patent 9,635,406
Knee , et al. April 25, 2017
Knee; Robert A. (Lansdale, PA), Reynolds; Steven J. (Littleton, CO), Ellis; Michael D. (Boulder, CO), Hassell; Joel G. (Golden, CO)
Family ID: 1000002548664
14/643,852
US 20150222943 A1 Aug 6, 2015
12905467 Oct 15, 2010 9015750
12579639 Oct 15, 2009
10923263 Dec 15, 2009 7634786
09139777 Aug 25, 1998
60085750 May 15, 1998
Current CPC Class: H04N 21/25883 (20130101); H04N 7/163 (20130101); H04N 7/17318 (20130101); H04N 21/235 (20130101); H04N 21/44222 (20130101); H04N 21/454 (20130101); H04N 21/4532 (20130101); H04N 21/4662 (20130101); H04N 21/812 (20130101); H04N 21/8106 (20130101)
Current International Class: H04N 7/10 (20060101); H04N 21/81 (20110101); H04N 21/442 (20110101); H04N 7/16 (20110101); H04N 21/45 (20110101); H04N 7/025 (20060101); H04N 21/235 (20110101); H04N 7/173 (20110101); H04N 21/466 (20110101); H04N 21/454 (20110101); H04N 21/258 (20110101)
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This application is a continuation of U.S. patent application Ser. No. 12/905,467, filed Oct. 15, 2010, currently pending, which is a continuation of U.S. patent application Ser. No. 12/579,639, filed Oct. 15, 2009, now abandoned, which is a continuation of U.S. patent application Ser. No. 10/923,263, filed Aug. 20, 2004, now U.S. Pat. No. 7,634,786, issued Dec. 15, 2009, which is a continuation of U.S. patent application Ser. No. 09/139,777, filed Aug. 25, 1998, now abandoned, which claims the benefit of U.S. provisional application No. 60/085,750, filed May 15, 1998, all of which are hereby incorporated by reference herein in their entireties.
1. A method for targeting advertisements to a user of an interactive system, the method comprising: receiving a user input associated with a video program at a first time period, wherein the video program is associated with a demographic characteristic; determining whether the received user input is a first or a second type of function of a plurality of different types of functions of the interactive system, wherein: each of the plurality of different types of functions performs a different type of function of the interactive system with respect to the video program and each of the plurality of different types of functions is associated with a weight value quantifying the user's affiliation with the demographic characteristic associated with the video program, a first weight value of the first type of function is larger than a second weight value of the second type of function indicating that the first type of function indicates a stronger user affiliation with the demographic characteristic associated with the video program than the second type of function, and a memory stores a first association between the first weight value and the first type of function and a second association between the second weight value and the second type of function; in response to determining that the received user input is the first type of function, retrieving, from the memory, based on the first association, the first weight value associated with the first type of function; calculating, using a processor, a user demographic modification value, based on the retrieved first weight value by weighting the demographic characteristic associated with the video program by the first weight value; modifying a user demographic value based on the user demographic modification value; storing the user demographic value at the interactive system; comparing the user demographic value to a plurality of demographic criteria associated with a plurality of advertisements to identify an advertisement associated with a demographic value that corresponds to the user demographic value; and selecting the identified advertisement of the plurality of advertisements based on the comparing.
2. The method of claim 1, wherein the user demographic value is a default value.
3. The method of claim 1, wherein the user input requests activation of the first type of function of the interactive system for the video program.
4. The method of claim 1, wherein the user demographic value is modified if a required number of user inputs requesting the first type of function of the interactive system are received.
5. The method of claim 1, wherein the user demographic value is set to a default user demographic value if a required number of user inputs requesting the first type of function of the interactive system are not received.
6. The method of claim 1, wherein the user demographic value is adjusted toward a predetermined user demographic value after a predetermined amount of time wherein the user demographic value is not modified.
7. The method of claim 6, wherein the user demographic value is adjusted based on a decay function.
8. The method of claim 1, wherein the user demographic value is associated with at least one demographic category.
9. An interactive system for targeting advertisements to a user of the interactive system, the interactive system comprising: a user input receiver configured to receive a user input associated with a video program at a first time period, wherein the video program is associated with a demographic characteristic; and a processor, wherein the processor is configured to: determine whether the received user input is a first or a second type of function of a plurality of different types of functions of the interactive system, wherein: each of the plurality of different types of functions performs a different type of function of the interactive system with respect to the video program and each of the plurality of different types of functions is associated with a weight value quantifying the user's affiliation with the demographic characteristic associated with the video program, a first weight value of the first type of function is larger than a second weight value of the second type of function indicating that the first type of function indicates a stronger user affiliation with the demographic characteristic associated with the video program than the second type of function, and a memory stores a first association between the first weight value and the first type of function and a second association between the second weight value and the second type of function; in response to determining that the received user input is the first type of function, retrieve, from the memory, based on the first association, the first weight value association with the first type of function; calculate a user demographic modification value, based on the retrieved first weight value by weighting the demographic characteristic associated with the video program by the first weight value; modify a user demographic value based on the user demographic modification value; store the user demographic value at the interactive system; compare the user demographic value to a plurality of demographic criteria associated with a plurality of advertisements to identify an advertisement associated with a demographic value that corresponds to the user demographic value; and select the identified advertisement of the plurality of advertisements based on the comparing.
10. The system of claim 9, wherein the user demographic value is a default value.
11. The system of claim 9, wherein the user input requests activation of the first type of function of the interactive system for the video program.
12. The system of claim 9, wherein the user demographic value is modified if a required number of user inputs requesting the first type of function of the interactive system are received.
13. The system of claim 9, wherein the user demographic value is set to a default user demographic value if a required number of user inputs requesting the first type of function of the interactive system are not received.
14. The system of claim 9, wherein the user demographic value is adjusted toward a predetermined user demographic value after a predetermined amount of time wherein the user demographic value is not modified.
15. The system of claim 14, wherein the user demographic value is adjusted based on a decay function.
16. The system of claim 9, wherein the user demographic value is associated with at least one demographic category.
Interactive program guides are typically implemented on set-top boxes. Such program guides allow users to view television program listings in different display formats. For example, a user may instruct the program guide to display a grid of program listings organized in a channel-ordered or a time ordered list. Users may also search and sort program listings by theme (e.g., movies, sports, etc.) or by title (i.e, alphabetically). A user may obtain additional information for a program by placing a highlight region on a desired program listing and pressing an "info" button. The user may purchase a pay program from the program guide by placing the highlight region on a program listing and pressing an "OK" button. Some systems allow the user to select a program for recording by placing the highlight region on a program listing and pressing a "record" button.
A main facility 32 includes a program guide database 34 for storing program guide information, such as television program guide listings data, pay-per-view ordering information, television program promotional information, etc. The main facility 32 also includes an advertising database 36 for storing, advertising information. Information from databases 34 and 36 may be transmitted to a television distribution facility 38 via communications link 40. There are typically numerous television distribution facilities 38 to which information from main facility 32 is transmitted in parallel, although only one such television distribution facility 38 is shown in FIG. 1 to avoid over-complicating the drawings. Link 40 may be a satellite link, a telephone network link, a cable or fiber optic link, a microwave link, a combination of such links, or any other suitable communications path. If it is desired to transmit video signals (e.g., for advertising and promotional videos) over link 40 in addition to data signals, a relatively high bandwidth link such as a satellite link is generally preferable to a relatively low bandwidth link such as a telephone line.
Each set-top box 48 is typically connected to an optional videocassette recorder 50 so that selected television programs may be recorded. The videocassette recorder 50 is connected to a television 52. To record a program, the set-top box 48 tunes to a particular channel and sends control signals to the videocassette recorder 50 using an infrared transmitter) that directs the videocassette recorder 50 to start and stop recording at appropriate times.
FIG. 2 is a sample list of the demographic categories and the values of the demographic categories for the user stored in memory 64. FIG. 2 also shows the preselected values for two advertisements received by the set-top box 48. Under the demographic categories heading, there are shown ten exemplary, predefined demographic categories. These categories are: (1) sports fan, (2) science fiction fan, (3) parent, (4) dog-lover, (5) cat-lover, (6) annual income over $20,000, (7) annual income over $30,000, (8) annual income over $50,000, (9) female age range of 20-35, and (10) male age range of 18-40.
Advertisement #2, which for purposes of illustration only will be assumed to be for beer, has preselected values of at least 0.7 for the sports fan demographic category, and 1 for the male in the age group of 18-40 demographic category. The 0.7 preselected value for the sports fan category means that the advertiser desires to target advertisement #2 to someone who has at least fairly significant interest in sports. In addition, the advertiser desires to target someone who is a male in the age group of 18-40. Since the user in FIG. 2 fits both categories as demonstrated by the values, advertisement #2 would be displayed on the user's television 52.
.function..function. ##EQU00001## V.sub.d(i-1) is the previous value for the demographic category and i represents the number of user inputs. Where i=1 (i.e., the first user input involving a relevant channel or program associated with the demographic category), the V.sub.d(i.about.1) used above is the default value for the demographic category. It should be noted that any other equation or function which properly reflects the user's interests based on user inputs into the system can be used to determine values for demographic categories in accordance with the present invention.
.times..times..times..function..times..times..times..times..function..tim- es..times..times..times..times..function..times..times. ##EQU00002##
As an example, let's assume that the value for the sports fan demographic category stored in memory 64 is 0.8 and the decay function refreshes the value for the sports fan demographic category every seven days during which no input action has been received. If it has been seven days since the last user input affecting the sports fan demographic category has been received, the decay function will refresh the value for the sports fan category to a predetermined value, such as the default value for the demographic category. The decay function may also use the formula given above for v.sub.d(i), with different values/parameters. Note that it is preferable to have the microprocessor 60 perform the decay function.
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