Source: http://www.google.com/patents/US6840392?ie=ISO-8859-1
Timestamp: 2014-07-28 05:30:28
Document Index: 650587195

Matched Legal Cases: ['arts 3', 'art 5', 'art 5', 'arts 3', 'arts 3', 'arts 3', 'arts 3', 'art 3', 'arts 3']

Patent US6840392 - Booklet support and display device - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign in<nobr>Advanced Patent Search</nobr>PatentsA combination device for supporting and displaying written works and the written works themselves. An elongated strip is provided having a longitudinal axis with a series for supporting and displaying the written works along the longitudinal axis. The device is capable of releasably capturing and displaying...http://www.google.com/patents/US6840392?utm_source=gb-gplus-sharePatent US6840392 - Booklet support and display deviceAdvanced Patent SearchPublication numberUS6840392 B2Publication typeGrantApplication numberUS 10/371,881Publication dateJan 11, 2005Filing dateFeb 20, 2003Priority dateFeb 20, 2003Fee statusLapsedAlso published asUS20040164039, WO2004075696A1Publication number10371881, 371881, US 6840392 B2, US 6840392B2, US-B2-6840392, US6840392 B2, US6840392B2InventorsAaron LamsteinOriginal AssigneeAaron LamsteinExport CitationBiBTeX, EndNote, RefManPatent Citations (25), Classifications (9), Legal Events (8) External Links: USPTO, USPTO Assignment, EspacenetBooklet support and display deviceUS 6840392 B2Abstract A combination device for supporting and displaying written works and the written works themselves. An elongated strip is provided having a longitudinal axis with a series for supporting and displaying the written works along the longitudinal axis. The device is capable of releasably capturing and displaying the written works such that each written work can be identified on the elongated strip and individually removed therefrom.
TECHNICAL FIELD The present invention deals with the combination of a device for supporting and displaying multiple copies of written works such as booklets and brochures and the written works themselves which can be individually identified and removed from the display device without disturbing other written works supported thereon. The present invention is ideally suited to provide a consumer with a well positioned orderly display exhibiting multiple copies of the same or similar materials in the form of booklets or brochures wherein a sufficient surface of the front cover of these written materials are visible to enable a consumer to pick the appropriate item from the display device without disturbing adjacent materials.
BACKGROUND OF THE INVENTION Providing low cost support and display devices for retail consumers has always provided challenges to the manufacturer of such devices. When displaying consumer products for retail distribution, the products must be presented in an attractive, orderly fashion with enough of the product visible to attract customer interest. In addition, suitable support and display devices must be capable of securely retaining product in its appropriate customer-attracting orientation while enabling the consumer to readily remove product from its support device simply and conveniently while not disturbing the display of adjacent products.
SUMMARY OF THE INVENTION A combination of a device for supporting and displaying written works and written works supported thereby, said device comprising an elongated strip having a longitudinal axis, a series of hooks along said longitudinal axis for releasably capturing and displaying geometrically substantially identical multiple copies of said written work, each copy having an opening configured in substantially the same location on each written work, said location being other than a geometric center of such work such that as each written work is displayed by said device, it is supported and hangs in an orientation with respect to said longitudinal axis substantially the same as all other written work supported thereby.
BRIEF DESCRIPTION OF THE FIGURES FIG. 1 is a prospective view of the device of a support before any written works are supported or displayed therefrom.
FIGS. 2 a and 2 b are prospective subparts of two embodiments of the support detailing the area identified as �2� of FIG. 1.
DETAILED DESCRIPTION OF THE INVENTION Reference is made to FIG. 1 which shows device 10 for supporting and displaying written works of the present invention for retail display. Device 10 is comprised of articulated subparts 3, 4, etc. which can emanate from anchor subpart 5. Anchor subpart 5 includes receiving orifice 6 which can be employed to receive any number of protruding support devices such as a peg bar hook for movably and releasably retaining device 10 in a predetermined advantageous location. In addition, a two dimensional advertisement attracting consumers to products supported by device 10 can be appended to anchor portion 5 by any suitable means such as by releasably stapling the advertising thereto.
Subparts 3, 4, etc. are rotatable with respect to adjacent subparts. For example, adjacent subparts can be �hinged� by providing a living hinge 8 which is commonly used in configuring plastic parts, generally. Alternatively, subparts 3, 4, etc. can be articulated with respect to one another by configuring the subparts individually as subparts 3′, 4′, etc. and joining them at a common edge 8′ through the use of a flexible member 11, such as a cloth tape.
As a preferred embodiment, device 10 can be configured from a single strip of plastic such as polypropylene or polyethylene which is scored between subparts 3, 4, etc. to produce living hinge 8. In addition, each subpart intended to support the written works of the present invention can be further scored as shown by score line 17. In doing so, a support in the form of hook 18 is provided for releasably capturing and displaying written works. This is not only an inexpensive and convenient way to produce device 10 but, in doing so, capturing hook 18 which is normally oriented within the plane of subpart 3 tends to releasably and reliably retain product to be displayed as, in doing so, element 18 is deformed from its �at rest� position thus causing a modest amount of frictional engagement with the written works displayed through the use of device 10.
To further embellish upon the present invention, it is the combination of a device for supporting and displaying written works and the written works themselves that is of critical concern. In reference to FIG. 3, it is noted that when the written work comprises a booklet of written material such as element 20, the booklet is provided with a cover, a top, a bottom, a left edge and a right edge. The cover includes written identifying indicia 21 and 22 such as �How to grow a container garden� on at least two edges of the cover, preferably on the right hand edge and bottom portion thereof. When stacking and releasably retaining multiple copies of written work 20, 30, 40, 50, 60, 70 and so on, upon device 10, the hanging orientation of booklet 20 as provided by the positioning of opening 27 and the spacing between articulated subparts 3, 4, etc. is such that at least written indicia 21 and 22 of, for example, �How to grow a container garden� is visible to the retail purchaser. This is a critical feature of the present invention for it enables a prospective purchaser to observe and read identifying and product attracting information regarding a particular written work without the need to remove article 20 from the support and display device 10.
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