Source: https://5bp.de/data-protection/?lang=en
Timestamp: 2020-07-08 11:20:21
Document Index: 54599026

Matched Legal Cases: ['Art. 6', 'Art. 6', 'Art. 85', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6']

Data protection | Five-Birds Photography
With the following data protection declaration we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) for which purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, e.g. our social media profiles (hereinafter collectively referred to as “online offer”).
Dirk Fritsche / Five-Birds Photography
Impressum: https://5bp.de/imprint/?lang=en
79/5000 Usage data (e.g. visited websites, interest in content, access times).
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. Should more specific legal bases also apply in individual cases, we will inform you of this in the data protection declaration.
Legal obligation (Art. 6 Para. 1 Clause 1 GDPR)– Processing is necessary to fulfill a legal obligation to which the controller is subject.
Protection of vital interests (Art. 6 Para. 1 S. 1 lit. GDPR) – The processing is necessary to protect the vital interests of the data subject or another natural person.
Data transfer within the organization: We can transfer personal data to other locations within our organization or grant them access to this data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfill our contractual obligations or if the data subject has given his consent or a legal permission has been given.
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after visiting an online offer. For the stored information, e.g. the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is saved using pseudonymous online identifiers, also known as “user IDs”)
First-party cookies: We set first-party cookies ourselves.
Statistics, marketing and personalization cookies:Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions etc.) on individual websites in a user profile get saved. Such profiles serve to e.g. Display content that corresponds to your potential interests. This process is also referred to as “tracking”, i.e. tracking the potential interests of the users. If we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or as part of obtaining consent.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). You can first declare your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering). You can also object to the use of cookies for online marketing purposes using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info/?lang=EN&c=2 and https://www.youronlinechoices.com/ can be explained. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.
Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.
We process data from our contractual and business partners, e.g. Customers and prospective customers (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the scope of the applicable law insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services and subcontractors , Banks, tax and legal advisers, payment service providers or tax authorities). About other forms of processing, e.g. For marketing purposes, the contractual partners will be informed in the context of this data protection declaration.
Economic analysis and market research: For business reasons and to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby in the group of data subjects contractual partners, interested parties, customers, Visitors and users of our online offer can fall.
Agency services: We process our customers’ data as part of our contractual services, for which e.g. Conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis / consulting services and training services may include.
Artistic and literary services: We process the data of our clients in order to enable them to select, acquire or commission the selected services or works as well as related activities as well as their payment and delivery or execution.
The required information is identified as such in the context of the order, order or comparable contract conclusion and includes the information required for delivery and billing as well as contact information so that any consultations can be made.
Project and development services: We process the data of our customers and clients (hereinafter referred to as “customers”) in order to enable them to select, acquire or commission the selected services or works as well as related activities, as well as their payment and availability or To enable execution or provision.
The required information is identified as such in the context of the order, order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information so that any consultations can be made. If we have access to information from end customers, employees or other people, we process it in accordance with the legal and contractual requirements.
Publication activity: We process the data of our contact partners, interview partners and other persons who are the subject of our journalistic, editorial and journalistic as well as related activities. In this context, we refer to the validity of protective regulations of freedom of expression and press according to Art. 85 GDPR in connection with the respective national laws. The processing serves to fulfill our order activities and, moreover, takes place in particular on the basis of the general interest in information and media offers.
Purposes of processing: contractual services and service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, visitor action evaluation, interest-based and behavioral marketing, profiling (creating user profiles).
Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 GDPR), legal obligation (Art. 6 Para. 1 Clause 1 GDPR), legitimate interests (Art. 6 Para. 1 p. 1 lit.f GDPR).
Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Amazon: online marketplace for e-commerce; Service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxemburg, as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (collectively “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de/; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.
eBay: online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Website: https://pages.ebay.com/messages/page_not_responding.html; Data protection declaration: https://pages.ebay.com/messages/page_not_responding.htmlhelp/policies/member-behavior-policies/datenschutzerklrung?id=4260.
In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, use other payment service providers (collectively, “payment service providers”).
The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de/webapps/mpp/home; Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/useragreement-full?locale.x=de_DE.
The data processed in the context of the provision of the hosting offer can include all information relating to the users of our online offer that is incurred in the context of use and communication. This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers and all entries made within our online offer or on websites.
Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the emails between the sender and the receipt on our server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the accessed websites and files, date and time of access, transferred data volumes, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (in particular in the event of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the server’s load and stability.
Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR)
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium insofar as is necessary for its presentation and communication between authors and readers or for reasons of security. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Comments and contributions: If users leave comments or other contributions, their IP addresses can be saved based on our legitimate interests. This is done for our security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
We also reserve the right to process user information for spam detection based on our legitimate interests.
The information provided in the context of the comments and contributions, any contact and website information as well as the content are stored by us until the user objects.
Comment subscriptions: The follow-up comments can be subscribed to by users with their consent. The users will receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the user’s consent, we save the time of registration together with the user’s IP address and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, i.e. revoke your consent. Based on our legitimate interests, we can save the e-mail addresses we have withdrawn for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.
Retrieval of WordPress emojis and milies: Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used for the efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the user’s browser.
Akismet Anti-Spam Check: We use the “Akismet” service based on our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. For this purpose, all comments are sent to a server in the USA, where they are analyzed and If a comment has been classified as spam, the data will be saved beyond this time, including the name entered, the email address, the IP address, the comment content, the referrer, details the browser used and the computer system and the time of the entry.
Users are welcome to use pseudonyms or to refrain from entering their names or email addresses. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we don’t see any alternatives that work just as effectively.
Gravatar profile pictures: We use the Gravatar service within our online offer and especially in our blog.
Gravatar is a service where users can log in and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is sent to Gravatar in encrypted form in order to check whether a profile has been saved for it. This is the only purpose of sending the email address. It is not used for other purposes, but is subsequently deleted.
Gravatar is used on the basis of our legitimate interests, since with the help of Gravatar we offer post and comment authors the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar finds out the user’s IP address, as this is necessary for communication between a browser and an online service.
If users do not want a user picture linked to their email address at Gravatar to appear in the comments, they should use an email address that is not stored at Gravatar to comment. We also point out that it is also possible to use an anonymous or no email address if the users do not want their own email address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.
Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses), contract data (e.g. subject of contract, term, customer category).
Purposes of processing: contractual services and service, feedback (e.g. collecting feedback via online form), security measures, administration and answering of inquiries, contact requests and communication, provision of our online offer and user-friendliness.
Legal basis: performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR), consent (Art. 6 Para. 1 1 lit. a GDPR), protection of vital interests (Art. 6 Abs. 1 S. 1 lit. d GDPR).
Retrieving WordPress emojis and milies: Retrieving WordPress emojis and milies; Service provider: Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA; Website: https://automattic.com; Data protection declaration: https://automattic.com/privacy/.
Akismet Anti-Spam Check: Akismet Anti-Spam Check; Service provider: Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA; Website: https://automattic.com; Data protection declaration: https://automattic.com/privacy/.
Profile images from Gravatar: Profile images; Service provider: Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA; Website: https://automattic.com; Data protection declaration: https://automattic.com/privacy/.
The answering of contact inquiries within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and, moreover, on the basis of the legitimate interests in answering the inquiries.
We use Messenger for communication purposes and therefore ask you to observe the following information on the functionality of Messenger, encryption, the use of communication metadata and your options for objection.
You can also contact us in alternative ways, e.g. contact by phone or email. Please use the contact options provided to you or the contact options specified within our online offer.
In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) will be encrypted from end to end. This means that the content of the messages is not visible, not even through the messenger providers themselves. You should always use a current version of the messenger with activated encryption, so that the encryption of the message content is ensured.
However, we would also like to point out to our communication partners that the providers of Messenger do not see the content, but can find out that and when communication partners communicate with us as well as technical information on the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata) are processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Incidentally, if we do not ask for consent and e.g. On our own initiative to contact us, we use Messenger in relation to our contractual partners and within the framework of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners communication via messenger. We would also like to point out that we will not transmit the contact details provided to us to Messenger for the first time without your consent.
Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (eg, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise, as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.
Reservation of reference to other communication channels: In conclusion, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case if e.g. Contract internals require special confidentiality or an answer via messenger does not meet the formal requirements. In such cases, we refer you to more adequate communication channels.
Processed data types: contact data (e.g. email, telephone numbers), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Purposes of processing: contact inquiries and communication, direct marketing (e.g. by email or post).
Video conferencing, online meetings, webinars and screen sharing
Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. 1 lit.f GDPR).
Skype: messenger and conference software; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://www.skype.com/de/; Data protection declaration: https://privacy.microsoft.com/de-de/privacystatement, safety instructions: https://www.microsoft.com/de-de/trust-center; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active.
We use software services accessible via the Internet and executed on the servers of their providers (so-called “cloud services”, also referred to as “software as a service”) for the following purposes: document storage and administration, calendar management, e-mail dispatch, spreadsheets and presentations, exchange of documents, content and information with certain recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.
In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, user master data and contact data, data on processes, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and for service optimization.
If we use the cloud services for other users or publicly accessible websites, forms or the like. Providing documents and content, providers can save cookies on users’ devices for web analysis purposes or to remember user settings (e.g. in the case of media control).
Notes on legal bases: If we ask for your consent to the use of cloud services, the legal basis for processing is your consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e., interest in efficient and secure administrative and collaboration processes)
Apple iCloud: cloud storage services; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/de/; Data protection declaration: https://www.apple.com/legal/privacy/de-ww/.
Dropbox: cloud storage services; Service provider: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Website: https://www.dropbox.com/de; Data protection declaration: https://www.dropbox.com/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnCLAA0&status=Active; Standard contractual clauses (guaranteeing data protection level when processing in third countries): https://www.dropbox.com/terms/business-agreement-2016.
Google cloud services: cloud storage services; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/; Data protection declaration: https://www.google.com/policies/privacy/, security information: https://cloud.google.com/security/privacy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktiv; Standard contractual clauses (guarantee of data protection level when processing in third countries): https://cloud.google.com/terms/data-processing-terms; Additional information on data protection: https://cloud.google.com/terms/data-processing-terms.
We only send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) with the consent of the recipient or with a legal permission. If the contents of a newsletter are specifically described, they are decisive for the user’s consent. Our newsletters also contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to enter a name for the purpose of addressing yourself personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can save the unsubscribed email addresses for up to three years based on our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed. In the case of obligations to permanently observe contradictions, we reserve the right to save the email address for this purpose alone in a blacklist.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of demonstrating its proper course. Insofar as we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.
Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is legal, e.g. in the case of existing customer advertising, is allowed. If we commission a service provider to send emails, this is based on our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was conducted in accordance with the law.
Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest in content, access times).
Purposes of processing: direct marketing (e.g. by email or post).
Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably by e-mail.
The web analysis (also referred to as “range measurement”) is used to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about visitors, such as age, or gender, as pseudonymous values. With the help of the range analysis we can e.g. recognize at what time our online offer or its functions or content are used most frequently or invite them to be reused. We can also understand which areas require optimization.
In addition to web analysis, we can also use test procedures to e.g. to test and optimize different versions of our online offer or its components.
For these purposes, so-called user profiles can be created and saved in a file (so-called “cookie”) or similar processes can be used for the same purpose. For this information, e.g. Content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed depending on the provider.
The IP addresses of the users are also saved. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) is saved, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the user, but only the information stored in their profiles for the purpose of the respective process.
Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), interest-based and behavior-related marketing.
Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offer and better aligning our marketing measures to potential users’ interests; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://accounts.google.com/ServiceLogin?service=analytics&passive=1209600&continue=https://optimize.google.com/&followup=https://optimize.google.com/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //accounts.google.com/ServiceLogin? Passive = 1209600 & continue = https: //adssettings.google.com/authenticated&followup=https: //adssettings.google.com/authenticated&followup=https: //accounts.google. com / ServiceLogin? passive = 1209600 & continue = https: //adssettings.google.com/authenticated&followup=https: //adssettings.google.com/authenticated&followup=https: //accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated& followup = https: //accounts.google.com/ServiceLogin? passive = 1209600 & continue = https: //adssettings.google.com/a
We process personal data for the purposes of online marketing, which in particular includes the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on potential interests of the users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and saved in a file (so-called “cookie”) or similar processes are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved. For this information, e.g. Content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.
The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally later also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if the users e.g. Are members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users have additional agreements with the providers, e.g. by consent in the context of registration.
We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. e.g., to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
Purposes of processing: tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recurring detection Visitors).
Opposition option (opt-out): We refer to the data protection information of the respective provider and the objection options given to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://youradchoices.ca/en/tools. c) USA: https://optout.aboutads.info/?c=2&lang=EN. d) Cross-Territory: https://optout.aboutads.info/?lang=EN&c=2.
Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements:https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated.
In our online offer we include so-called affiliate links or other references (which may include discount codes, for example) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we can receive a commission or other advantages from these third-party providers (collectively referred to as “commission”).
In order to be able to track whether the users have taken advantage of the offers of an affiliate link we use, it is necessary that the respective third-party providers learn that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other promotions (e.g. purchases) serves the sole purpose of commission settlement and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values ​​that are part of the link or otherwise, e.g. can be stored in a cookie. In addition to the values, the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and include an online identifier of the user.
Notes on the legal basis: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: contract data (e.g. object of contract, term, customer category), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
Purpose of processing: affiliate tracking.
Amazon Affiliate Program: Amazon Affiliate Program – Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxemburg, as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (collectively “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA .; Website: https://www.amazon.de; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.
We would like to point out that data from users outside the European Union can be processed. This can result in risks for the user, because e.g. enforcing users’ rights could be difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.
For a detailed description of the respective processing forms and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.
Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com;
Data protection: https://help.instagram.com/519522125107875.
Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fads%2Fpreferences%2F%3Fentry_product%3Dad_settings_screen; Zusätzliche Information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, Data protection information for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
Twitter: social network; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection: https://twitter.com/de/privacy, (Settings) https://twitter.com/personalization; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated.
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter: uniformly referred to as “content”).
The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the device of the user and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from other providers’ servers (e.g. function libraries that we use to display or make our online offering more user-friendly). The respective providers collect the IP address of the user and can process it for the purpose of transmitting the software to the browser of the user and for security purposes, as well as for evaluating and optimizing their offer.
Google Maps APIs and SDKs:
Purposes of processing: provision of our online offer and user-friendliness, contractual services and service, contact inquiries and communication, direct marketing (e.g. by email or post), tracking (e.g. interest / behavior-related profiling, use of cookies), interest-based and behavior-related marketing, profiling (Creating user profiles), feedback (e.g. collecting feedback via online form), security measures, administration and answering inquiries.
Facebook plugins and content: Facebook social plugins and content – For this, e.g. Contents such as images, videos or texts and buttons belong with which users can share the contents of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, Parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fads%2Fpreferences%2F%3Fentry_product%3Dad_settings_screen.
Font Awesome: display of fonts and symbols; Service provider: Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website: https://fontawesome.com/; Data protection: https://fontawesome.com/privacy.
Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the user. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website:https://fonts.google.com/; Data protection: https://policies.google.com/privacy; Privacy Shield (Ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website:https://cloud.google.com/maps-platform; Data protection: https://policies.google.com/privacy; Privacy Shield (Ensuring data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated.
Instagram plugins and content: Instagram plugins and content – For example, Contents such as images, videos or texts and buttons belong with which users can share content of this online offer within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection: https://help.instagram.com/519522125107875.
LinkedIn plugins and content: LinkedIn plugins and content For this, e.g. Contents such as images, videos or texts and buttons belong with which users can share content of this online offer within LinkedIn. Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.instagram.com; Data protection: http://www.linkedin.com/; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opposition option (opt-out): http://www.linkedin.com/.
MyFonts: fonts; Data processed as part of the font retrieval, the identification number of the web font project (anonymized), the URL of the licensed website, which is linked to a customer number to identify the licensee and the licensed web fonts, and the referrer URL; the anonymized web font project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; After such an extraction and storage of the number of page views, the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Website: https://www.myfonts.co; Data protection: https://www.monotype.com/legal#Privacy.
Pinterest plugins and content: Pinterest plugins and content – this can e.g. Contents such as images, videos or texts and buttons belong with which users can share content of this online offer within Pinterest. Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Data protection: https://policy.pinterest.com/de/privacy-policy.
Spotify Music Player Widget: Spotify Music Player Widget; Service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden; Website: https://www.spotify.com/de/; Data protection: https://www.spotify.com/de/legal/privacy-policy/.
Twitter plugins and content: Twitter plugins and buttons – For this, e.g. Contents such as images, videos or texts and buttons belong with which users can share content of this online offer within Twitter. Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Data protection: https://twitter.com/de/privacy.
YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opposition option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated&followup=https://accounts.google.com/ServiceLogin?passive=1209600&continue=https://adssettings.google.com/authenticated&followup=https://adssettings.google.com/authenticated.
Affiliate tracking: As part of the affiliate tracking, links are used to log the linking websites that refer users to websites with product or other offers. The operators of the respective linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the provider to be able to track whether users who are interested in certain offers will subsequently perceive them when the affiliate links are initiated. Therefore, the functionality of affiliate links requires that certain values ​​be added to them, which become part of the link or otherwise, e.g. stored in a cookie. The values ​​include, in particular, the initial website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values , such as Advertising media ID, partner ID and categorizations.
Visit action evaluation: “Visit action evaluation” (“Conversion Tracking”) describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful).
IP masking: “IP masking” is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketingInterest-based and behavior-related marketing: One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion measurement: Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the advertisements we placed on other websites were successful.
Personal data: “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
Profiling: “Profiling” means any type of automated processing of personal data that consists of the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding age, analyze, evaluate or to analyze gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (in order to predict them (e.g. interests in certain content or products, click behavior on a website or their location) Cookies and web beacons are often used for profiling purposes.
Reach measurement: The reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can change the behavior or interests of visitors to certain information, such as Website content. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. This allows you to e.g. better adapt the content of the website to the needs of its visitors. For the purposes of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
Tracking: One speaks of “tracking” if the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.