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Great Atlantic and Pacific Tea Co Inc Vs Ftc - Citation 104653 - Court Judgment | LegalCrystal
Great Atlantic and Pacific Tea Co., Inc. Vs. Ftc - Court Judgment
LegalCrystal Citation legalcrystal.com/104653
Case Number 440 U.S. 69
Appellant Great Atlantic and Pacific Tea Co., Inc.
great atlantic & pacific tea co., inc. v. ftc - 440 u.s. 69 (1979) u.s. supreme court great atlantic & pacific tea co., inc. v. ftc, 440 u.s. 69 (1979) great atlantic & pacific tea co., inc. v. federal trade commission no. 77-654 argued december 4, 1978 decided february 22, 1979 440 u.s. 69 certiorari to the united states court of appeals for the second circuit syllabus section 2(a) of the clayton act, as amended by the robinson-patman act, prohibits price discrimination by sellers, but under § 2(b), the seller may rebut a prima facie case of price discrimination by showing that his lower price was made in good faith to meet a competitor's equally low price. section 2(f) makes it unlawful "for any person.....
U.S. Supreme Court Great Atlantic & Pacific Tea Co., Inc. v. FTC, 440 U.S. 69 (1979)
§ 2(b) petitioner, who did no more than accept Borden's offer, cannot be liable under § 2(f). Pp. 440 U. S. 75 -85.
(a) Since liability under § 2(f) is limited to price discrimination "prohibited by this section," and since only §§ 2(a) and (b) deal with seller liability for price discrimination, a buyer, under § 2(f)'s plain meaning, cannot be liable if a prima facie case cannot be established against a seller or if the seller has an affirmative defense. Automatic Canteen Co. of America v. FTC, 346 U. S. 61 . In either situation, there is no price discrimination "prohibited by this section." And the legislative history of § 2(f) confirms the conclusion that buyer liability under § 2(f) is dependent on seller liability under § 2(a). Pp. 440 U. S. 75 -78.
(b) To rewrite § 2(f) to hold a buyer liable even though there is no price discrimination "prohibited by this section" would contravene the rule that this Court "cannot supply what Congress has studiously omitted," FTC v. Simplicity Pattern Co., 360 U. S. 55 , 360 U. S. 67 . Pp. 440 U. S. 78 -79.
(c) Imposition of § 2(f) liability on petitioner would lead to price uniformity and rigidity contrary to the purposes of other antitrust legislation. P. 440 U. S. 80 .
(d) A duty of affirmative disclosure requiring a buyer to inform a seller that his bid has beaten competition would frustrate competitive bidding and, by reducing uncertainty, would lead to price matching and anticompetitive cooperation among sellers. P. 440 U. S. 80 .
(e) The effect of the finding that petitioner's same conduct violated § 2(f) as violated § 5 of the Federal Trade Commission Act is to impose the same duty of affirmative disclosure that the FTC condemned as anticompetitive, "contrary to the public interest," and "contrary to normal business practice," in dismissing the § 5 charge. Pp. 440 U. S. 80 -81.
FTC v. A. E. Staley Mfg. Co., 324 U. S. 746 . Under the circumstances of this case, Borden did act reasonably and in good faith when it made its second bid, since, in light of its established business relationship with petitioner, it could justifiably conclude that petitioner's statements about the first offer were reliable, and that it was necessary to make another bid offering substantial concessions to avoid losing its account with petitioner. Pp. 440 U. S. 82 -84.
Parts I, II, and III of which WHITE, J., joined. WHITE, J., filed an opinion concurring in part and dissenting in part, post, p. 440 U. S. 85 . MARSHALL, J., filed an opinion dissenting in part, post, p. 440 U. S. 85 . STEVENS, J., took no part in the consideration or decision of the case.
The question presented in this case is whether the petitioner, the Great Atlantic & Pacific Tea Co. (A&P;), violated § 2(f) of the Clayton Act, 38 Stat. 730, as amended by the Robinson-Patman Act, 49 Stat. 1526, 15 U.S.C. § 13(f), [ Footnote 1 ] by knowingly inducing or receiving illegal price discriminations from the Borden Co. (Borden).
The alleged violation was reflected in a 1965 agreement between A&P; and Borden under which Borden undertook to supply "private label" milk to more than 200 A&P; stores in a Chicago area that included portions of Illinois and Indiana. This agreement resulted from an effort by A&P; to achieve cost savings by switching from the sale of "brand label" milk (milk sold under the brand name of the supplying dairy) to the sale of "private label" milk (milk sold under the A&P; label).
To implement this plan, A&P; asked Borden, its long-time supplier, to submit an offer to supply under private label certain of A&P;'s milk and other dairy product requirements. After prolonged negotiations, Borden offered to grant A&P; a discount for switching to private label milk provided A&P; would accept limited delivery service. Borden claimed that this offer would save A&P; $410,000 a year compared to what it had been paying for its dairy products. A&P;, however, was not satisfied with this offer, and solicited offers from other
dairies. A competitor of Borden, Bowman Dairy, then submitted an offer which was lower than Borden's. [ Footnote 2 ]
At this point, A&P;'s Chicago buyer contacted Borden's chain store sales manager and stated: "I have a bid in my pocket. You [Borden] people are so far out of line it is not even funny. You are not even in the ball park." When the Borden representative asked for more details, he was told nothing except that a $50,000 improvement in Borden's bid "would not be a drop in the bucket."
Borden was thus faced with the problem of deciding whether to rebid. A&P; at the time was one of Borden's largest customers in the Chicago area. Moreover, Borden had just invested more than $5 million in a new dairy facility in Illinois. The loss of the A&P; account would result in underutilization of this new plant. Under these circumstances, Borden decided to submit a new bid which doubled the estimated annual savings to A&P;, from $410,000 to $820,000. In presenting its offer, Borden emphasized to A&P; that it needed to keep A&P;'s business and was making the new offer in order to meet Bowman's bid. A&P; then accepted Borden's bid after concluding that it was substantially better than Bowman's.
Based on these facts, the Federal Trade Commission filed a three-count complaint against A&P.; Count I charged that A&P; had violated § 5 of the Federal Trade Commission Act by misleading Borden in the course of negotiations for the private label contract, in that A&P; had failed to inform Borden that its second offer was better than the Bowman bid. [ Footnote 3 ]
Count II, involving the same conduct, charged that A&P; had violated § 2(f) of the Clayton Act, as amended by the Robinson-Patman Act, by knowingly inducing or receiving price discriminations from Borden. Count III charged that Borden and A&P; had violated § 5 of the Federal Trade Commission Act by combining to stabilize and maintain the retail and wholesale prices of milk and other dairy products.
An Administrative Law Judge found, after extended discovery and a hearing that lasted over 110 days, that A&P; had acted unfairly and deceptively in accepting the second offer from Borden, and had therefore violated § 5 of the Federal Trade Commission Act as charged in Count I. The Administrative Law Judge similarly found that this same conduct had violated § 2(f). Finally, he dismissed Count III on the ground that the Commission had not satisfied its burden of proof.
On review, the Commission reversed the Administrative Law Judge's finding as to Count I. Pointing out that the question at issue was what amount of disclosure is required of the buyer during contract negotiations, the Commission held that the imposition of a duty of affirmative disclosure would be "contrary to normal business practice and, we think, contrary to the public interest." Despite this ruling, however, the Commission held as to Count II that the identical conduct on the part of A&P; had violated § 2(f), finding that Borden had discriminated in price between A&P; and its competitors, that the discrimination had been injurious to competition, and that A&P; had known or should have known that it was the beneficiary of unlawful price discrimination. [ Footnote 4 ] The Commission rejected A&P;'s defenses that the Borden bid had been made to meet competition, and was cost-justified. [ Footnote 5 ]
A&P; filed a petition for review of the Commission's order in the Court of Appeals for the Second Circuit. The court held that substantial evidence supported the findings of the Commission, and that, as a matter of law, A&P; could not successfully assert a "meeting competition" defense because it, unlike Borden, had known that Borden's offer was better than Bowman's. [ Footnote 6 ] Finally, the court held that the Commission had correctly determined that A&P; had no cost justification defense. 557 F.2d 971. Because the judgment of the Court of Appeals raises important issues of federal law, we granted certiorari. 435 U.S. 922.
the existence of small independent retailers. Notwithstanding this concern with buyers, however, the emphasis of the Act is in § 2(a), which prohibits price discriminations by sellers. Indeed, the original Patman bill, as reported by Committees of both Houses, prohibited only seller activity, with no mention of buyer liability. [ Footnote 7 ] Section 2(f), making buyers liable for inducing or receiving price discriminations by sellers, was the product of a belated floor amendment near the conclusion of the Senate debates. [ Footnote 8 ]
"That it shall be unlawful for any person engaged in commerce, in the course of such commerce, knowingly to induce or receive a discrimination in price which is prohibited by this section. "
(Emphasis added.) Liability under § 2(f) thus is limited to situations where the price discrimination is one "which is prohibited by this section." While the phrase "this section" refers to the entire § 2 of the Act, only subsections (a) and(b) dealing with seller liability involve discriminations in price. Under the plain meaning of § 2(f), therefore, a buyer cannot be liable if a prima facie case could not be established against a seller or if the seller has an affirmative defense. In either situation, there is no price discrimination "prohibited by this section." [ Footnote 9 ]
The legislative history of § 2(f) fully confirms the conclusion that buyer liability under § 2(f) is dependent on seller liability under § 2(a). [ Footnote 10 ]
The derivative nature of liability under § 2(f) was recognized by this Court in Automatic Canteen Co. of America v. FTC, 346 U. S. 61 . In that case, the Court stated that, even if the Commission has established a prima facie case of price discrimination, a buyer does not violate § 2(f) if the lower prices received are either within one of the seller's defenses or not known by the buyer not to be within one of those defenses. The Court stated:
346 U.S. at 346 U. S. 70 -71(footnotes omitted). The Court thus explicitly recognized that a buyer cannot be held liable under § 2(f) if the lower prices received are justified by reason of one of the seller's affirmative defenses.
The petitioner, relying on this plain meaning of § 2(f) and the teaching of the Automatic Canteen case, argues that it cannot be liable under § 2(f) if Borden had a valid "meeting competition" defense. The respondent, on the other hand, argues that the petitioner may be liable even assuming that Borden had such a defense. The "meeting competition" defense, the respondent contends, must in these circumstances be judged from the point of view of the buyer. Since A&P; knew for a fact that the final Borden bid beat the Bowman bid, it was not entitled to assert the "meeting competition" defense even though Borden may have honestly believed that it was simply meeting competition. Recognition of a "meeting competition" defense for the buyer in this situation, the respondent argues, would be contrary to the basic purpose of the Robinson-Patman Act to curtail abuses by large buyers.
Co., 360 U. S. 55 . There, the Federal Trade Commission had found that a manufacturer of dress patterns had violated § 2(e) of the Clayton Act, as amended by the Robinson-Patman Act, by providing its larger customers services and facilities not offered its smaller customers. [ Footnote 11 ] The manufacturer attempted to defend against this charge by asserting that there had been no injury to competition and that its discriminations in services were cost-justified. Since liability under § 2(e), unlike § 2(a), does not depend upon competitive injury or the absence of a cost justification defense, the manufacturer's primary argument was that
360 U.S. at 360 U. S. 67 (footnote omitted). The Court rejected this argument. Recognizing that "this Court is not in a position to review the economic wisdom of Congress," the Court stated that "[w]e cannot supply what Congress has studiously omitted." Ibid. (footnote omitted) . The respondent's attempt in the present case to rewrite § 2(f) to hold a buyer liable even though there is no discrimination in price "prohibited by this section" must be rejected for the same reason. [ Footnote 12 ]
346 U.S. at 346 U. S. 63 . Imposition of § 2(f) liability on the petitioner in this case would lead to just such price uniformity and rigidity. [ Footnote 13 ]
In a competitive market, uncertainty among sellers will cause them to compete for business by offering buyers lower prices. Because of the evils of collusive action, the Court has held that the exchange of price information by competitors violates the Sherman Act. United State v. Container Corp., 393 U. S. 333 . Under the view advanced by the respondent, however, a buyer, to avoid liability, must either refuse a seller's bid or at least inform him that his bid has beaten competition. Such a duty of affirmative disclosure would almost inevitably frustrate competitive bidding and, by reducing uncertainty, lead to price matching and anticompetitive cooperation among sellers. [ Footnote 14 ]
As in the Automatic Canteen case, we decline to adopt a construction of § 2(f) that is contrary to its plain meaning and would lead to anticompetitive results. Accordingly, we hold that a buyer who has done no more than accept the lower of two prices competitively offered does not violate § 2(f) provided the seller has a "meeting competition" defense. [ Footnote 15 ]
FTC v. A. E. Staley Mfg. Co., 324 U. S. 746 , 324 U. S. 759 -760.
States v. United States Gypsum Co., 438 U. S. 422 , 438 U. S. 453 . [ Footnote 16 ] Since good faith, rather than absolute certainty, is the touchstone of the "meeting competition" defense, a seller can assert the defense even if it has unknowingly made a bid that in fact not only met, but beat, his competition. Id. at 454.
"Thereafter, on August 31, 1965, A&P; received an offer from Bowman Dairy that was lower than Borden's August 13 offer. On or about September 1, 1965, Elmer Schmidt, A&P;'s Chicago unit buyer, telephoned Gordon Tarr, Borden's Chicago chain store sales manager, and stated, 'I have a bid in my pocket. You [Borden] people are so far out of line it is not even funny. You are not even in the ball park.' Although Tarr asked Schmidt for some details, Schmidt said that he could not tell Tarr anything except that a $50,000 improvement in Borden's bid 'would not be a drop in the [bucket].' Contrary to its usual practice, A&P; then offered Borden the opportunity
Thus, Borden was informed by the petitioner that it was in danger of losing its A&P; business in the Chicago area unless it came up with a better offer. It was told that its first offer was "not even in the ball park" and that a $50,000 improvement "would not be a drop in the bucket." In light of Borden's established business relationship with the petitioner, Borden could justifiably conclude that A&P;'s statements were reliable, and that it was necessary to make another bid offering substantial concessions to avoid losing its account with the petitioner.
Borden was unable to ascertain the details of the Bowman bid. It requested more information about the bid from the petitioner, but this request was refused. It could not then attempt to verify the existence and terms of the competing offer from Bowman without risking Sherman Act liability. United States v. United States Gypsum Co., supra. Faced with a substantial loss of business and unable to find out the precise details of the competing bid, Borden made another offer, stating that it was doing so in order to meet competition. Under these circumstances, the conclusion is virtually inescapable that, in making that offer, Borden acted in a reasonable and good faith effort to meet its competition, and therefore was entitled to a "meeting competition" defense. [ Footnote 17 ]
Since Borden had a "meeting competition" defense, and thus could not be liable under § 2(b), the petitioner, who did no more than accept that offer, cannot be liable under § 2(f). [ Footnote 18 ]
The Bowman bid would have produced estimated annual savings of approximately $737,000 for A&P;, as compared with the first Borden bid, which would have produced estimated annual savings of $410,000.
Under §§ 2(a) and (b) of the Act, a seller who can establish either that a price differential was cost-justified or offered in good faith to meet competition has a complete defense to a charge of price discrimination under the Act. Standard Oil Co. v. FTC, 340 U. S. 231 . See n 1, supra.
With respect to the "meeting competition" defense, the Commission stated that, even though Borden, as the seller, might have had a "meeting competition" defense, A&P;, as the buyer, did not have such a defense, because it knew that the bid offered was, in fact, better than the Bowman bid. With respect to the cost justification defense, the Commission found that Commission counsel had met the initial burden of going forward as required by this Court's decision in Automatic Canteen Co. of America v. FTC, 346 U. S. 61 , and that A&P; had not then satisfied its burden of showing that the prices were cost-justified, or that it did not know that they were not.
The Court of Appeals, like the Commission, relied on Kroger Co. v. FTC, 438 F.2d 1372 (CA6), for the proposition that a buyer can be liable under § 2(f) of the Act even if the seller has a "meeting competition" defense. The Kroger case involved a buyer who had made deliberate misrepresentations to a seller in order to induce price concessions. While the Court of Appeals in this case did not find that A&P; had made any affirmative misrepresentations, it viewed the distinction between a "lying buyer" and a buyer who knowingly accepts the lower of two bids as without legal significance. See n 15, infra.
Automatic Canteen Co. of America v. FTC, 346 U.S. at 346 U. S. 79 . Here, by contrast, we conclude that a buyer is not liable if the seller does have a defense under § 2(b).
More than once the Court has stated that the Robinson-Patman Act should be construed consistently with broader policies of the antitrust laws. United States v. United States Gypsum Co., 438 U. S. 422 ; Automatic Canteen Co. of America v. FTC, supra at 346 U. S. 74 .
"A&P; accepted the said offer of Borden with knowledge that Borden had granted a substantially lower price than that offered by the only other competitive bidder and without notifying Borden of this fact."
Despite this background, the respondent argues that A&P; did engage in misrepresentations, and therefore can be found liable as a "lying buyer" under the rationale of the Kroger case. The misrepresentation relied upon by the respondent is a statement allegedly made by a representative of A&P; to Borden after Borden made its second bid, which would have resulted in annual savings to A&P; of $820,000. The A&P; representative allegedly told Borden to "sharpen your pencil a little bit because you are not quite there." But the Commission itself referred to this comment only to note its irrelevance, and neither the Commission nor the Court of Appeals mentioned it in considering the § 2(f) charge against A&P.; This is quite understandable, since the comment was allegedly made after Borden made its second bid, and therefore cannot be said to have induced the bid, as in the Kroger case.
Because A&P; was not a "lying buyer," we need not decide whether such a buyer could be liable under § 2(f) even if the seller has a "meeting competition" defense.
Recognition of the right of a seller to meet a lower competitive price in good faith may be the primary means of reconciling the Robinson-Patman Act with the more general purposes of the antitrust laws of encouraging competition between sellers. As the Court stated in Standard Oil Co. v. FTC, 340 U.S. at 340 U. S. 249 :
The facts of this case are thus readily distinguishable from Corn Products Co. v. FTC, 324 U. S. 726 , and FTC v. A. E. Staley Mfg. Co., 324 U. S. 746 , in both of which the Court held that a seller had failed to establish a "meeting competition" defense. In the Corn Products case, the only evidence to rebut the prima facie case of price discrimination was testimony by witnesses who had no personal knowledge of the transactions in question. Similarly, in the Staley Mfg. Co. case, unsupported testimony from informants of uncertain character and reliability was insufficient to establish the defense. In the present case, by contrast, the source of the information was a person whose reliability was not questioned and who had personal knowledge of the competing bid. Moreover, Borden attempted to investigate by asking A&P; for more information about the competing bid. Finally, Borden was faced with a credible threat of a termination of purchases by A&P; if it did not make a second offer. All of these factors serve to show that Borden did have a valid "meeting competition" defense. See United States v. United States Gypsum Co., 438 U.S. at 438 U. S. 454 .
assessing A&P;'s liability under the Robinson-Patman Act. However, I cannot join the Court's interpretation of § 2(f) as precluding buyer liability under this Act unless the seller could also be found liable for price discrimination. Neither the language nor the sparse legislative history of § 2(f) justifies this enervating standard for the determination of buyer liability. To the contrary, the Court's construction disregards the congressional purpose to curtail the coercive practices of chainstores and other large buyers. Having formulated a new legal standard, the Court then applies it here in the first instance, rather than remanding the case to the Commission. Given the numerous ambiguities in the record, I believe the Court thereby improperly arrogates to itself the role of the trier of fact.
Section 2(f) provides that "[i]t shall be unlawful for any person . . . knowingly to induce or receive a discrimination in price which is prohibited by this section. " (Emphasis added.) The Court interprets the italicized language as "plainly meaning" that a buyer can be found liable for knowingly inducing price discrimination only if his seller is first proved liable under §§ 2(a) and 2(b). Ante at 440 U. S. 76 , 440 U. S. 81 . Under this construction, proceedings involving only the Commission and a buyer will turn upon proof of a seller's liability, and whenever a seller could successfully claim the "meeting competition" defense, the buyer must be exonerated.
In construing § 2(f), the Court relies on Congress' delay in adding the section to the final bill and on a remark by Representative Utterback during the legislative debates. Ante at 440 U. S. 75 -77, and n. 10. The delay provides little logical justification for the Court's interpretation; rather, it more likely reflects Congress' late realization that halting the abusive practices of buyers [ Footnote 2/1 ] could not be accomplished solely through imposition of liability on sellers. Representative Utterback's statement, 80 Cong.Rec. 9419 (1936), amounts to a slight paraphrase of § 2(f) and in no way supports the Court's derivative standard.
I agree with the Court's suggestion, ante at 440 U. S. 80 , that we must resolve the dilemma confronting a buyer who properly invites a seller to meet a competitor's price and then fortuitously
obtains a lower bid. Congress could not have expected the buyer to choose between asking the seller to increase the bid to a specific price or accepting the lower bid and facing liability under § 2(f). Rather, it must have intended some accommodation for buyers who act in good faith, yet receive bids that beat competition. This does not mean, however, that a buyer should be liable under § 2(f) only if his seller also would be liable. That solution to the buyer's dilemma would enable him to manufacture his own defense by misrepresenting to a seller the response needed to meet a competitor's bid and then allowing the seller to rely in good faith on incorrect information. The Court purports to reserve this "lying buyer" issue, ante at 440 U. S. 81 -82, n. 15, but the derivative standard it adopts today belies the reservation. If "prohibited by this section" means that a buyer's liability depends on that of the seller, then, absent seller liability, the buyer's conduct and bad faith are necessarily irrelevant.
I would hold that, under § 2(f), the Robinson-Patman Act defenses must be available to buyers on the same basic terms as they are to sellers. To be sure, some differences in the nature of the defenses would obtain because of the different bargaining positions of sellers and buyers. With respect to the "meeting competition" defense at issue here, a seller can justify a price discrimination by showing that his lower price was offered in "good faith" to meet that of a competitor. Ante at 440 U. S. 82 -83; United States v. United States Gypsum Co., 438 U. S. 422 , 438 U. S. 450 -455 (1978). In my view, a buyer should be able to claim that defense independently of the seller -- if he acted in good faith to induce the seller to meet a competitor's price, regardless of whether the seller's price happens to beat the competitor's. But a buyer who induces the lower bid by misrepresentation should not escape Robinson-Patman Act liability. See Kroger Co. v. FTC, 438 F.2d 1372 (CA6) (Clark, J.), cert. denied, 404 U.S. 871 (1971). This definition of the "meeting competition" defense both extricates buyers from an impossible dilemma and respects the congressional
intent to prevent buyers from abusing their market power to gain competitive advantage. [ Footnote 2/2 ]
Automatic Canteen Co. of America v. FTC, 346 U. S. 61 (1953), is entirely consistent with this interpretation of § 2(f). The issue there concerned the allocation of "the burden of coming forward with evidence under § 2(f) of the Act," 346 U.S. at 346 U. S. 65 , not the precise contours of the elements and defenses that determine the scope of buyer liability. Automatic Canteen's general discussion of § 2(f)'s substantive requirements, quoted ante at 440 U. S. 77 -78, merely explains that the affirmative defenses "available to sellers" must also be available to buyers. Far from pronouncing that buyer liability is derivative, Automatic Canteen began with the observation that § 2(f) is " roughly the counterpart, as to buyers, of sections of the Act dealing with discrimination by sellers." 346 U.S. at 346 U. S. 63 (emphasis added). [ Footnote 2/3 ]
In my judgment, the numerous ambiguities in the record dictate that this case be remanded to the Commission. The Court, however, avoids a remand by concluding in the first instance that A&P;'s seller necessarily had a "meeting competition" defense. [ Footnote 2/4 ] In so doing, the Court usurps the factfinding function best performed by the Commission. [ Footnote 2/5 ] Neither the Administrative Law Judge, the Commission, nor the Court of Appeals determined that Borden would have been entitled to claim the "meeting competition" defense. Indeed, the Administrative Law Judge suggested the opposite, 87 F.T.C. 92, 1021 (1976), and the Commission stated:
defense, the record must demonstrate the existence of facts which would lead a reasonable and prudent person to conclude that the lower price would, in fact, meet the competitor's price. As noted, Borden had serious doubts concerning whether the competing bid was legal. Specifically, it believed that the other bid only considered direct costs. It should have asked A&P; for more information about the competing bid. By not making the request, it was not acting prudently. As the record clearly indicates, A&P; had knowledge of Borden's belief that other dairies might submit bids that did not include all costs."
Furthermore, if the Court truly intends to avoid deciding the "lying buyer" issue, then it should remand the case for determination of whether the exception applies here. Testimony before the Administrative Law Judge directly raised the possibility that A&P; misled Borden to believe a still lower price was necessary than Borden had offered when it first responded to the Bowman bid. App. 117a-118a, 123a-124a, 141a-142a. [ Footnote 2/6 ] Both the Administrative Law Judge and the
Commission credited that testimony, see 87 F.T.C. at 979, 1021-1022; 87 F.T.C. at 1049 n. 3, but, since evidence of misrepresentation was not material under the standard they applied, there were no clear findings of fact on the point. Under these circumstances, this Court should not attempt to elide such testimony by the unsubstantiated conclusion that Borden's final bid was unaffected by any misrepresentation. Ante at 440 U. S. 81 -82, n. 15; see n 6, supra.
See S.Rep. No. 1502, 74th Cong., 2d Sess. (1936); H.R.Rep. No. 2287, 74th Cong., 2d Sess., 3-7, 17 (1936); H.R.Conf.Rep. No. 2951, 74th Cong., 2d Sess. (1936); FTC, Final Report on the Chain-Store Investigation, S.Doc. No. 4, 74th Cong., 1st Sess. (1935); FTC v. Henry Broch & Co., 363 U. S. 166 , 363 U. S. 168 -169 (1960); W. Patman, Complete Guide to the Robinson-Patman Act 7-10 (1963); F. Rowe, Price Discrimination Under the Robinson-Patman Act 8-14 (1962). See generally Hearings on Price Discrimination (S. 4171) before a Subcommittee of the Senate Committee on the Judiciary, 74th Cong., 2d Sess. (1936); Hearings on H.R. 8442, H.R. 4995, and H.R. 5062 before the House Committee on the Judiciary, 74th Cong., 1st Sess. (1935).
The Court recently noted in United States v. United States Gypsum Co., 438 U. S. 422 , 438 U. S. 455 n. 30 (1978), that
Given this preface to Automatic Canteen, language in that opinion provides little support for the Court's adoption today of a derivative standard with respect to the buyer's "meeting competition" defense. Moreover, to the extent the majority believes its resort to literal construction of § 2(f) forecloses further inquiry, it ignores the broader teaching of Automatic Canteen. That case adopted a common sense approach for interpreting the often ambiguous Robinson-Patman Act, tempering a "merely literal reading of the language" with considerations of "fairness and convenience" when necessary to achieve Congress' purpose. 346 U.S. at 346 U. S. 79 , and n. 23. On that basis, Automatic Canteen allocated to the Commission the burden of production regarding a buyer's cost justification defense, even though the Commission does not bear that burden in a proceeding against a seller. Id. at 346 U. S. 75 -76; FTC v. Morton Salt Co., 334 U. S. 37 , 334 U. S. 41 -45 (1948). Indeed, the Court's interpretation of § 2(f) today, which places buyers in the litigating position of their sellers, may also be incompatible with Automatic Canteen's specific holding on the burden of production.
Because the Court reverses the judgment without remanding for further consideration, and does not expressly reach the merits of the cost-justification issue raised by A&P;, ante at 440 U. S. 85 n. 18, I need not address that issue, either.
The Court's opinion creates the impression that Borden submitted only two proposals, ante at 440 U. S. 81 -82, n. 15, 440 U. S. 83 -84. In fact, A&P; induced Borden to make a third proposal, even though the second was already more favorable than Bowman's.
When Borden initially responded to Bowman's bid, the A&P; representative rejected Borden's offer on the ground that it included milk sold in glass gallon containers, whereas other bidders supposedly had not included that item. Actually, Bowman's bid had included glass gallons, and A&P; had subsequently decided against using glass containers. 87 F.T.C. 962, 979 (1976); App. 73a-74a, 116a-118a, 257a-260a, 774a-775a. The effect of forcing Borden to delete milk sold in glass gallons from the proposal without raising the overall bid was to increase the savings to A&P; on other products still covered because part of the promised savings had been derived from the sale of the cheaper glass gallons. See 87 F.T.C. at 979-980. In addition, while Borden was preparing a third proposal to reflect the deletion, A&P; suggested that Borden make further price reductions, saying " sharpen your pencil a little bit, because you are not quite there.'" App. 118a. As a result, Borden reduced its prices still further to yield additional savings of approximately $5,000 to $8,000. The bid finally accepted by A&P; incorporated these price reductions as well as those attributable to the deletion of glass gallons. See id. at 117a-118a, 123a-124a, 141a-142a.