Source: http://www.google.com/patents/US7849160?dq=6,970,917
Timestamp: 2015-01-29 23:22:23
Document Index: 588140505

Matched Legal Cases: ['Application No. 10', 'Application No. 2002', 'Application No. 2002', 'Application No. 01', 'Application No. 01', 'Application No. 01', 'Application No. 01']

Patent US7849160 - Methods and systems for collecting data for media files - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inAdvanced Patent SearchPatentsA method of collecting data in connection with the retrieval of a media file includes the steps of transmitting to a media device an embedded media player page for playing the media file and transmitting a media file identification message to a log server. The media file identification message identifies...http://www.google.com/patents/US7849160?utm_source=gb-gplus-sharePatent US7849160 - Methods and systems for collecting data for media filesAdvanced Patent SearchPublication numberUS7849160 B2Publication typeGrantApplication numberUS 10/415,216PCT numberPCT/US2001/051228Publication dateDec 7, 2010Filing dateOct 24, 2001Priority dateOct 24, 2000Fee statusPaidAlso published asCN1223194C, CN1471669A, CN1471672A, CN1471794A, DE60132624D1, DE60132624T2, DE60137454D1, EP1348168A1, EP1350166A2, EP1350166A4, EP1350166B1, EP1350392A2, EP1350392A4, EP1350392B1, US20040051812, US20110055026, WO2002047467A2, WO2002047467A3, WO2002056578A2, WO2002056578A3, WO2002057934A1Publication number10415216, 415216, PCT/2001/51228, PCT/US/1/051228, PCT/US/1/51228, PCT/US/2001/051228, PCT/US/2001/51228, PCT/US1/051228, PCT/US1/51228, PCT/US1051228, PCT/US151228, PCT/US2001/051228, PCT/US2001/51228, PCT/US2001051228, PCT/US200151228, US 7849160 B2, US 7849160B2, US-B2-7849160, US7849160 B2, US7849160B2InventorsMonte Duane HaywardOriginal AssigneeAol Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (45), Non-Patent Citations (16), Referenced by (19), Classifications (34), Legal Events (9) External Links: USPTO, USPTO Assignment, EspacenetMethods and systems for collecting data for media filesUS 7849160 B2Abstract A method of collecting data in connection with the retrieval of a media file includes the steps of transmitting to a media device an embedded media player page for playing the media file and transmitting a media file identification message to a log server. The media file identification message identifies the media file. The log server records that the media file has been selected for play back by a user in a log associated with the media file.
�Script��generally a short program written in an interpreted language such as Perl or Java and usually providing instructions for data and browser management; �Scripting��server or client-side programming which supplements a static HTML page, usually written in languages such as Perl, Java, JavaScript, and sometimes used in combination with Common Gateway Interface (CGI) scripts. The Internet is a worldwide system of computer networks�a network of communication networks in a user at one computer can obtain information and communicate with a user of another computer, connected to one of the communication networks. The most used part of the Internet is the World Wide Web (often-abbreviated �WWW� or called �the Web�). One of the most outstanding features of the Web is its use of hypertext, which is a method of cross-referencing information. In most Web sites, certain words or phrases appear in text of a different color than the surrounding text, indicating that such terms may be links to other websites. These links identify other resources on the Internet via the use of a tag called a Universal Resource Indicator (URI) or Universal Resource Locator (URL), for example www.yahoo.com is a URI identifying a web page located at yahoo.com. Sometimes, there are buttons, images or portions of images that are �clickable.� Using the Web provides access to millions of pages of information. Web �surfing� is done with an Internet browser; the most popular of which presently are Netscape Navigator and Microsoft Internet Explorer. The appearance of a particular website may vary slightly depending on the particular browser used. Some browsers have �plug-ins,� which provide animation, virtual reality, sound, video, and other forms of multimedia.
Millions of media files already exist and are available from media file sources 116 through the World Wide Web. Many of these media files comporting to a streaming media file format. While a variety of streaming media file formats exist, the vast majority of streaming media files have been encoded as either REALAUDIO�, REALVIDEO�, MICROSOFT WINDOWS MEDIA FORMAT�, FLASH�, APPLE QUICKTIME�, MPEG-2 Layer III Audio, and MP3. Certain files, such as MP3 files and QUICKTIME�, can be used as both streaming (not completely received) and downloaded (completely received) files.
Media file index and log system 122 includes a database having indexed therein a plurality of media files. The database of media files preferably does not include media files themselves, but rather includes data identifying media files that are available from the plurality of media files sources 116 in system 100A. Examples of data stored for each respective media file indexed within the database include the Web address of the media file, such as in the form of a URI or URL referring to the media file, the playing length of the media file (i.e., the amount of time it takes a media file to play in a media player from beginning to end), a unique identifier for the media file, and the type of media file (SMIL file, audio file, video file, REALAUDIO� file, WINDOWS MEDIA� file, etc.). The database may also include description data describing the content of each indexed media file, and the database may be populated using conventional search engine techniques known to those of ordinary skill. One known technique utilizes a program, called a �robot� or �spider�, which pre-traverses a network in search of documents (e.g., web pages) and builds large index files of keywords found in the documents. As an example, description data for an audio file may is identify whether the audio data is musical in nature, the title of a song, the artist, the type of music, copyright data, etc.
As mentioned in connection with FIG. 1A, the embedded media player page includes a reference to one or more advertisements to be provided by at least one advertisement system 120 for display as content within the embedded media player page. An example of an ad reference which instructs a client to request advertisements for inclusion in the embedded media player page is: IMGSRC=theadservercompany.com/ad.GIF. The IMGSCR command identifies a file named �ad.GIF� (located at theadservercompany.com) as a screen image that is to be displayed within the embedded media player page.
EMBED TYPE=�application/x-mplayer2� NAME=�MediaPlayer� SRC=thestreamhost.com/thestream.asx WIDTH=400 HEIGHT=320. The command �EMBED TYPE� is a MIME based command that tells client 110 to embed media player �x-mplayer2� in a web page as shown in pop-up window 200. The client 110 executes the embedded media player and entitles the pop-up window 200 �MediaPlayer� from the NAME command. A file entitled �thestream.asx� is found and streamed by the media player from a media file source 116 located at �thestreamhost.com� through Internet 114 via a SRC command. The file �thestream.asx� is outputted by the embedded media player in a window 202 sized at 400 horizontal pixels by 320 vertical pixels, as determined by the WIDTH and HEIGHT commands. Customer system 118 optionally transmits additional HTML code to client 110 for displaying an advertisement:
ADSERVER TYPE=�VIDEOSTREAM� STREAMSOURCE=�adserver.adsite.com/adspace.asx� WIDTH=100 HEIGHT=80. The command �ADSERVER TYPE� instructs the embedded media player that it will be accessing a video based advertising server. The embedded media player locates and requests a streaming media file �adspace.asx� from an advertisement system 120 at �adserver.adsite.com�. The streaming media file is streamed to client 110 and outputted by the embedded media player in window 206, which utilizes a pre-assigned area for displaying streaming media and static (still picture) advertisements. Customer system 118 instructs client 110 via HTML code to display the streaming media file in a window 206 that is 100 horizontal pixels by 80 vertical pixels. The size of the advertisement window may be selected in accordance with the size of video file (as described above) via use of a sizing algorithm. In this example, customer system 118 divides the pixels allocated for the horizontal and vertical pixels by 4 (400/4=100, 320/4=80). This process defines a 100 horizontal pixel by 80 vertical pixel area for window 206 to display the streaming media advertisement. Client 110 may adjust the size of areas of windows 202 and 206 if pop-up window 200 is modified or resized.
Referring to FIG. 4, embedded media player page including the �add to favorites� feature is transmitted to client 110 at step 400 for playing a media file, such as a media file selected by a user of client 110 from a search results page as described above. At step 402, a user selects the �add to favorites� option presented by the embedded media player page. A bookmark for an Internet browser, such as Microsoft Internet Explorer, used by the client 110 is then created at step 404 to the embedded media player page that was displayed to the user, rather than directly to the played media file. The bookmark points to embedded media player page, such as through a URI or URL address, and includes an address of the played media file as a parameter. An example of a bookmark may be as follows:�theCustomer.com/player/player_fset.html?www.recordarchive.com/real_audio/li es.ra m&cp=2000+Mercury&spk=2113761124&rmp�. The first part of the URL (theCustomer.com/player/player_fset.html) is the address of the standard embedded media player page at a customer system 118. After the �?�, the bookmark includes parameters specific to the media file, such as the address of the media file at a media file source 116 (www.recordarchive.com), media player type (real_audio), copyright information (lies.ram&cp=2000+Mercury), and media file identification number (2113761124&rmp). The media file identification number is a unique identifier associated with the media file from the media file index and log system 122 that may be used to authenticate whether a user should have access to a file. The embedded media player page transmitted from a customer system 118 to client 110 includes all of the HTML code and frameset which are relatively constant each time the embedded media player page is transmitted from the customer system 118 to a client 110, but the embedded media player page relies on parameters for that which is to be different each time the embedded media player page is to be displayed by a client 110, such as which media file is to be played by the embedded player.
If the embedded media player was left open for any extended period of time after the playing of the media file ended, it may be deduced that the media file played unattended or that the content of the media file was peripheral to the user's attention. In that case, the other content of the embedded media player page may have been most important to the user. This fact also indicates that additional advertising impressions were made on the user if the embedded media player page is configured to instruct the client 110 to request new advertisements at periodic intervals while the embedded media player page is open. Identifying that the embedded media player page was closed before the media file played to completion may identify how pertinent or relevant a played media file was to a user's initial search request, for example. This information, in turn, may be used to evaluate the description data contained in a searchable database that describes the content or other characteristics of an indexed media files and/or to evaluate the methods used to populate that database. The embedded media player page, therefore, provides access to a media file while advantageously creating another product�popularity and relevance metrics possibly generated at location of the media player.
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