Source: https://www.petbiocell.com/privacy
Timestamp: 2019-12-08 20:35:04
Document Index: 32469310

Matched Legal Cases: ['Art. 4', 'Art. 32', 'Art. 25', 'Art. 44', 'Art. 15', 'Art. 16', 'Art. 17', 'Art. 18', 'Art. 20', 'Art. 77', 'Art. 7', '§ 257', '§ 147', 'Art. 6', 'Art. 6', 'art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 7', '§ 7', '§ 7', 'Art. 6']

Privacy Statement | Petbiocell
This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions and content as well as external online presences, such as our Social Media Profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "personal data" or their "processing", we refer you to the definitions in Art. 4 of the Data Protection Basic Regulation (DSGVO).
Street No.: Schillerstr. 17
Postcode, City, Country: 37520, Osterode am Harz, Germany
Commercial Register/No.: Goettingen, HRB 201822
Managing director: Simon Grammel
Phone number: +49-5522-9182581
E-mail address: info@petbiocell.com
Payment data (for example, bank details, payment history).
In the following, we will refer to the persons concerned in summary as "users".
Provision of the online offer, its content and functions.
In accordance with Art. 32 DSGVO, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing, as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, we shall take appropriate technical and organisational measures to ensure a level of protection commensurate with the risk; these measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, input into, transfer from, and safeguarding availability and separation of the data concerning them. In addition, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data and the response to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly presettings (Art. 25 DSGVO).
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third party services or disclosure or transfer of data to third parties, this will only occur if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. 44 ff. of the German Data Protection Act are met. DSGVO. I.e. the processing takes place e.g. on the basis of special guarantees, like the officially recognized statement of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or observance of officially recognized special contractual obligations (so-called "standard contract clauses").
You have the right to request confirmation as to whether the data in question will be processed and to request access to this data and further information and a copy of the data in accordance with Art. 15 DSGVO.
You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
You have the right, pursuant to Art. 17 DSGVO, to demand that the relevant data be deleted immediately, or alternatively, pursuant to Art. 18 DSGVO, to demand that the processing of the data be restricted.
You have the right to demand that we receive the data concerning you that you have provided to us in accordance with Art. 20 DSGVO and to demand that it be passed on to other persons responsible.
You also have the right pursuant to Art. 77 DSGVO to file a complaint with the competent supervisory authority.
You have the right to revoke consent according to Art. 7 para. 3 DSGVO with effect for the future.
We use temporary and permanent cookies, i.e. small files that are stored on users' devices (explanation of the term and function, see last section of this privacy policy). In some cases, the cookies serve security purposes or are necessary for the operation of our online offer (e.g. for the presentation of the website) or to save the user's decision when confirming the cookie banner. In addition, we or our technology partners use cookies for range measurement and marketing purposes, about which users are informed in the course of the data protection declaration. http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ can be used to explain a general objection to the use of cookies used for online marketing purposes for a large number of services, especially in the case of tracking. In addition, cookies can be saved by deactivating them in the browser settings. Please note that this may mean that not all functions of this online service can be used.
The legal requirements stipulate that the documents are stored in particular for 6 years in accordance with § 257 (1) HGB (Commercial Books, Inventories, Opening Balance Sheets, Annual Financial Statements, Commercial Letters, Accounting Vouchers, etc.) and for 10 years in accordance with § 147 (1) AO (Books, Records, Management Reports, Accounting Vouchers, Commercial and Business Letters, Documents Relevant for Taxation, etc.).
We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Para. 1 lit b. DSGVO. The entries marked as mandatory in online forms are required for the conclusion of the contract.
In order to weigh up the treatment options and check availability, we exchange data with the veterinarians, veterinary practices or veterinary clinics known to us. We pass on the necessary data about you and your animal to these veterinarians, veterinary practices or veterinary clinics.
For users whose animal receives a therapy from us, a user account is created in which they can view data on the treatment of their animal in particular. During registration, the user's name and e-mail address will be used. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax reasons pursuant to Art. 6 para. 1 lit. c DSGVO. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
When registering and re-registering as well as using our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A passing on of these data to third parties does not take place in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation according to art. 6 para. 1 lit. c DSGVO.
The deletion takes place after expiration of legal guarantee and comparable obligations, the necessity of the storage of the data is checked every three years; in the case of the legal archiving obligations, the deletion takes place after their expiration (end of commercial (6 years) and tax (10 years) storage obligation); Data in the customer account remain up to its deletion.
When contacting us (via contact form, e-mail, whatsapp or telephone), the user's details will be processed for the purpose of processing the contact enquiry and processing it in accordance with Art. 6 Para. 1 lit. b) DSGVO.
The user data can be stored in our Customer Relationship Management System ("CRM System") or in a comparable inquiry organization.
We delete the requests if they are no longer required. We check the necessity every two years; inquiries from customers who have a customer account are stored permanently and refer to the customer account details for deletion. In the case of legal archiving obligations, deletion will take place after their expiration (end of commercial (6 years) and tax (10 years) retention obligation).
On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f., we levy a claim for damages for the following reasons DSGVO data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for a maximum period of fourteen days for security reasons (e.g. to clarify misuse or fraud) and is then deleted. Data, the further storage of which is necessary for evidence purposes, is excluded from deletion until the respective incident has been finally clarified.
We maintain on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.
Cookies is information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and log out or close your browser, for example.
The users will be informed about the use of cookies within the scope of pseudonymous range measurement within the scope of this data protection declaration.
You may object to the use of cookies to measure reach and for advertising purposes via the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and also the U.S. Web site (http://www.aboutads.info/choices) or the European Web site (http://www.youronlinechoices.com/uk/your-ad-choices/).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Stock Corporation Act), we hereby set aside the right to use the information provided on this website for our own purposes. DSGVO) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.
We use Google Analytics to display ads placed by Google and its partners within our advertising services only to users who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of users and are not annoying.
the IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if any damage occurs by the use of information presented there, only the author of the respective pages might be liable, not the one who has linked to these pages.
Further information on data use by Google, setting and objection options can be found on the Google web pages: https://policies.google.com/technologies/partner-sites?hl=de ("Data use by Google when using the websites or apps of our partners"), https://policies.google.com/technologies/ads ("Use of data for advertising purposes"), https://adssettings.google.com/authenticated ("Manage information Google uses to display advertisements").
In addition, personal data will be anonymized or deleted after 50 months.
We use our website on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f.). DSGVO) the marketing and remarketing services ("Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. For example, if a user sees ads for products that interest him or her on other websites, this is referred to as "remarketing. For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a code directly from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. Google may also combine the above information with such information from other sources. If the user subsequently visits other websites, the ads tailored to his or her interests may be displayed.
The user data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process the name or e-mail address of the user, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users by Google marketing services is transmitted to Google and stored on Google's servers in the United States.
To the Google marketing services used by us belongs among other things the on-line advertising program Google AdWords . In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users.
We can also use the service "Google Optimizer". Google Optimizer allows us to track the effects of various changes to a website (e.g. changes to input fields, design, etc.) within the framework of so-called "A/B-Testings". For these test purposes, cookies are stored on the user's devices. Only pseudonymous data of the users are processed.
Furthermore we can use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services into our website.
Further information on the use of data by Google for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is available at https://policies.google.com/privacy.
If you wish to object to interest-related advertising by Google marketing services, you can use the setting and opt-out options provided by Google: https://adssettings.google.com/authenticated.
Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.
With the help of the Facebook pixel it is possible for Facebook on the one hand to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). Using Facebook pixels, we also want to ensure that our Facebook ads match the potential interest of users and are not annoying. Using Facebook pixels, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing if users were redirected to our website after clicking on a Facebook ad ("conversion").
When using the Facebook pixel, we also use the additional function "extended comparison" (here, data such as telephone numbers, e-mail addresses or Facebook IDs of the user) to create target groups ("Custom Audiences" or "Look Alike Audiences") to Facebook (encrypted) transmitted. Further information on "advanced matching": https://www.facebook.com/business/help/611774685654668).
We also use the "Custom Audiences from File" procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine the recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services.
Facebook processes the data in accordance with the Facebook Data Usage Policy. Accordingly, general notes on the presentation of Facebook ads in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about Facebook pixels and how they work can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You may opt out of Facebook pixel capture and use of your information to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based ads there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you declare your agreement with the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information on our products, offers, promotions and our company.
Double-Opt-In and logging: The registration to our newsletter takes place in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation times, as well as the IP address.
Login data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally we ask you to indicate a name, for the purpose of personal speech in the Newsletters.
Success measurement - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the server when the newsletter is opened. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The dispatch of the newsletter and the performance measurement are based on the consent of the recipients according to Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or on the legal consent according to § 7 Para. 3 UWG.
Cancellation/revocation - Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke their consent. You will find a link to cancel the newsletter at the end of each newsletter. At the same time, your consent to the measurement of success will expire. A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled. With the cancellation of the newsletter, the personal data are deleted, unless their storage is legally required or justified, in which case their processing is limited only to these exceptional purposes. In particular, we may store the deleted e-mail addresses for up to three years on the basis of our legitimate interests before we delete them for the purpose of sending the newsletter in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.
Within our online offer, we place an emphasis on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f.). DSGVO) content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers only use the IP address to deliver the contents. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring web pages, visit times and other information about the use of our online services, as well as may be linked to such information from other sources.
The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (opt-out):
If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the privacy notices of the respective third parties, which are available within the respective websites or transaction applications, apply.
External fonts from Google, LLC, https://www.google.com/fonts ("Google Fonts"). The integration of the Google Fonts takes place by a server call with Google (usually in the USA). Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
maps of the "Google Maps" service of third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
Videos from the "YouTube" platform of third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
Within our online offer, functions of the Google+ service are integrated. These functions are offered by the third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the contents of our pages to your Google+ profile by clicking the Google+ button. This enables Google to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we are not aware of the content of the u¨bermittelten data or its use by Google+. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
Within our online offer, functions of the service or the Twitter platform can be integrated (hereinafter referred to as "Twitter"). Twitter is an offer of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our contributions within Twitter within our online offer, the link to our profile on Twitter and the possibility to interact with the contributions and the functions of Twitter, as well as to measure whether users reach our online offer via the advertisements placed by us on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
Web analysis and optimization using the Hotjar service from third-party Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. With Hotjar, movements on the websites on which Hotjar is used can be traced (so-called heat maps). For example, it can be seen how far users are scrolling and which buttons are clicked and how often. In addition, technical data such as selected language, system, screen resolution and browser type are recorded. Profiles of the users can be created, at least temporarily, during the visit to our website. Hotjar can also be used to obtain feedback directly from website users. In this way, we obtain valuable information in order to make our websites even faster and more customer-friendly. Privacy policy: https://www.hotjar.com/privacy. Opt-Out: https://www.hotjar.com/opt-out.