Source: http://www.dsprel.com/category/advertising-2/page/2/
Timestamp: 2019-03-19 00:13:00
Document Index: 368848812

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Advertising Archives - Page 2 of 5 - Daly-Swartz Public Relations
FTC full disclosure rules Part 4: Material connections
By Alan Graner Part 3 http://www.dsprel.com/ftc-full-disclosure-rules-part-3-expert-endorsements/ discussed expert endorsements. Now we’ll examine what happens if you have a financial stake in making an endorsement. The FTC Guides On December 1, 2009, the Federal Trade Co
FTC full disclosure rules Part 2: Consumer endorsements
By Alan Graner Part 1 discussed general FTC http://www.dsprel.com/ftc-full-disclosure-rules-part-1-general-considerations/ discussed considerations for endorsements in general. The FTC Guides On December 1, 2009, the Federal Trade Commission (FTC) published its Guides Concernin
FTC full disclosure rules Part 1: General considerations
By Alan Graner In marketing, few weapons are more powerful than endorsements and testimonials. These “third-party validators” add credence to advertising and PR claims. After all, they’re the actual users…aren’t they? For example, there was a time when “d
What is native advertising…and is it ethical?
By Alan Graner Native advertising defined The IAB (Internet Advertising Bureau), in their Native Advertising Playbook, defines native advertising as paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the vie
Comparative advertising: Let’s crush Brand X
By Alan Graner Poor Brand X. In comparative ads it’s the brand that leaves dishwasher spots on glass and ring around the collar. It’s slower, unreliable, gas guzzling, energy wasting, inaccurate, outdated. And it gives you “medicine breath.” Perhaps the advertising gods took pity on p
Die pop-up ads! Die!
By Alan Graner I am sick and tired of pop-up ads, video ads, flashing banner ads and ads in general that blast into my face when I open a website. When I visit a site I’m looking for information, usually about marketing or marketing communications. I am NOT looking for: Subscrib
Ad endorsements and the dreaded “full disclosure” rule
By Alan Graner On December 1, 2009, the Federal Trade Commission (FTC) published its Guides Concerning the use of Endorsements and Testimonials in Advertising (www.ftc.gov/opa/2009/10/endortest.shtm), its first update since the 1980 Guides. According to the Guides, if you endorse some
How to use endorsements by “experts” Part 2
By Alan Graner Part 1 (http://www.dsprel.com/use-endorsements-experts-part-1/) discussed the use of expert endorsements according to the FTC’s Guides Concerning the use of Endorsements and Testimonials in Advertising, (www.ftc.gov/opa/2009/10/endortest.shtm). Here are some more guidel
How to use endorsements by “experts” Part 1
By Alan Graner Dr. Pepper has run a series of ads featuring Dr. J, Dr. Love, Dr. Dre and others. All of them extol the joys of drinking Dr. Pepper. Then, looking at the audience, each states “Trust me. I’m a doctor.” Wait a minute! These guys aren’t real doctors. Aren’t these ads dece
FTC endorsement guidelines: obey or else Part 2
By Alan Graner Part 1 (http://www.dsprel.com/ftc-endorsement-guidelines-obey-else-part-1/) introduced the Federal Trade Commission’s Guides Concerning the use of Endorsements and Testimonials in Advertising (www.ftc.gov/opa/2009/10/endortest.shtm), its first update since the 1980 Guid