Source: http://www.google.com/patents/US7443295?dq=7,013,345/
Timestamp: 2015-07-30 18:23:46
Document Index: 367193200

Matched Legal Cases: ['art.\n2', 'art.\n15', 'art.\n19', 'art.\n25', 'Application No. 60', 'Application No. 60', 'Application No. 60', 'Application No. 60', 'art 10', 'art 10', 'art 45', 'art 45', 'art 10']

Patent US7443295 - Media enabled advertising shopping cart system - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign inAdvanced Patent SearchPatentsA media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels, a read component for performing a proximity scan of the shopping cart, a locationing component for determining a location of the shopping cart within a store based...http://www.google.com/patents/US7443295?utm_source=gb-gplus-sharePatent US7443295 - Media enabled advertising shopping cart systemAdvanced Patent SearchPublication numberUS7443295 B2Publication typeGrantApplication numberUS 11/291,737Publication dateOct 28, 2008Filing dateDec 1, 2005Priority dateJun 28, 2005Fee statusPaidAlso published asUS20070008068Publication number11291737, 291737, US 7443295 B2, US 7443295B2, US-B2-7443295, US7443295 B2, US7443295B2InventorsDavid George Brice, Steve CarpenterOriginal AssigneeMedia Cart Holdings, Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (111), Non-Patent Citations (7), Referenced by (34), Classifications (10), Legal Events (4) External Links: USPTO, USPTO Assignment, EspacenetMedia enabled advertising shopping cart system
US 7443295 B2Abstract
A media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels, a read component for performing a proximity scan of the shopping cart, a locationing component for determining a location of the shopping cart within a store based on the scan, and a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store, wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart based on the scan, and wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart.
a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels;
a read component for performing a proximity scan of the shopping cart;
a locationing component for determining a location of the shopping cart within a store based on the scan; and
a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store;
wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart based on the scan; and
wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart;
and wherein the display component's display of the location of the advertised product relative to the location of the shopping cart comprises providing information concerning the product's location relative to the location and direction of travel of the shopping cart.
2. The media enhanced shopping cart system of claim 1, wherein the indication of the location of the advertised product is positioned adjacent the advertisement by the display component.
3. The media enhanced shopping cart system of claim 1, wherein the location of the shopping cart and the location of the advertised product are displayed relative to one another on the display component.
4. The media enhanced shopping cart system of claim 1, wherein the display component comprises a plurality of advertisements and one of the plurality of advertisements is more prominently displayed than the other advertisements based on the location of the shopping cart within a store.
5. The media enhanced shopping cart system of claim 1, wherein the display component comprises a plurality of advertisements and one of the advertisements is more prominently displayed than the other advertisements based on the location of the shopping cart relative to the product being advertised.
6. The media enhanced shopping cart system of claim 5, wherein the advertisement that is more prominently displayed changes as the cart moves throughout the store.
7. The media enhanced shopping cart system of claim 1, wherein the read component comprises at least one basket RFID reader and one or more RFID antennas.
8. The media enhanced shopping cart system of claim 7, wherein the read component scans a plurality of RFID tags attached to one or more objects in a store.
9. The media enhanced shopping cart system of claim 8, wherein the objects to which the RFID tags are attached comprise at least one of a shelf, a fixture, a kiosk, a pillar, a freezer, a wall, a bin, a counter and a product display in the store.
10. The media enhanced shopping cart system of claim 8, wherein the objects to which the RFID tags are attached comprise at least one Stock Keeping Unit in the store.
11. The media enhanced shopping cart system of claim 10, wherein the Stock Keeping Unit scanned by the read component enables store planogram design and management on an automated basis.
12. The media enhanced shopping cart system of claim 8, wherein the objects to which the RFID tags are attached comprise at least one product in the store.
13. The media enhanced shopping cart system of claim 12, wherein the product scanned by the read component enables store inventory management on an automated basis.
14. The media enhanced shopping cart system of claim 1, further comprising an inventory component attached to the shopping cart for determining an inventory contained by the shopping cart, wherein the inventory component is further operable to determine whether the advertised product is within the shopping cart.
15. The media enhanced shopping cart system of claim 14, wherein the inventory component is at least one of a RFID basket scanner and a bar code scanner.
16. The media enhanced shopping system of claim 1, wherein the information provided concerning the product's location relative to the location and direction of travel of the shopping cart comprises displaying an indicator on the display for directing a display observer to the product.
17. The media enhanced shopping system of claim 16, wherein the indicator comprises a graphic representation, a textual representation, or combinations thereof.
performing a proximity scan from a shopping cart;
determining a location of the cart within a store based on the scan;
displaying at least one product advertisement based on the location of the cart;
correlating a location of an advertised product with the location of the cart; and
displaying an indication of the location of the advertised product with respect to the location of the shopping cart, and wherein displaying an indication of the location of the advertised product with respect to the location of the shopping cart comprises providing information concerning the product's location with respect to the location and direction of travel of the shopping cart.
19. The method of claim 18, wherein the indication of the location of the advertised product is displayed adjacent the advertisement on the display.
20. The method of claim 18, wherein the indication of the location of the shopping cart and the location of the advertised product are displayed relative to one another on the display.
21. The method of claim 18, wherein a plurality of advertisements are displayed and one of the plurality of advertisements is more prominently displayed than the other advertisements based on the location of the shopping cart within a store.
22. The method of claim 18, wherein a plurality of advertisements are displayed and one of the advertisements is more prominently displayed than the other advertisements based on the location of the shopping cart relative to the product being advertised.
23. The method of claim 22, wherein the advertisement that is more prominently displayed changes as the cart moves throughout the store.
24. The method of claim 18, further comprising inventorying the shopping cart to determine whether the advertised product is within the shopping cart.
25. The method of claim 18, wherein the information provided concerning the product's location with respect to the location and direction of travel of the shopping cart comprises displaying an indicator on the display for directing a display observer to the product.
26. The method of claim 25, wherein the indicator comprises a graphic representation, a textual representation, or combinations thereof.
The present application claims priority to U.S. Provisional Application No. 60/694,575 filed Jun. 28, 2005 and entitled “Voice Activation, Speech to Text for Use in Supermarkets or Stores on Shopping Carts,” U.S. Provisional Application No. 60/702,831 filed Jul. 27, 2005 and entitled “Basket Mounted Display for Shopping Cart,” U.S. Provisional Application No. 60/705,776 filed Aug. 5, 2005 and entitled “Integrated Multi-Media Shopping System,” and U.S. Provisional Application No. 60/713,320 filed Sep. 1, 2005 and entitled “Media Enabled Shopping Cart,” each of which is incorporated by reference. The present application relates to U.S. patent application Ser. No. 11/291,353, published as U.S. Patent Application Publication No. US 2006/0293968, and entitled “Media Enabled Shopping Cart System With Point of Sale Identification”, and U.S. patent application Ser. No. 11/291,451, published as U.S. Patent Application Publication No. US 2006/0289637, and entitled “Media Enabled Shopping Cart System With Basket Inventory,” both of which are filed on Dec. 1, 2005 and incorporated by reference.
According to one embodiment, a media enhanced shopping cart system is provided. The media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels, a read component for performing a proximity scan of the shopping cart, a locationing component for determining a location of the shopping cart within a store based on the scan, and a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store, wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart based on the scan, and wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart.
In another embodiment, a method is provided. The method comprises performing a proximity scan from a shopping cart, determining a location of the cart within a store based on the scan; displaying at least one product advertisement based on the location of the cart, correlating a location of an advertised product with the location of the cart, and displaying an indication of the location of the advertised product with respect to the location of the shopping cart.
FIG. 8B is a side view of two charge rail segments 109 forming a single recharge stall 111. Each charge rail segment 109 comprises a floor section 113, a charge rail wall 114, and optionally a stall wall 115, which may be transparent as shown in the Figures or may be nontransparent. Charge rails 107, 108 are disposed on either side of charge rail wall 114, as is shown more clearly in FIG. 6. In an embodiment, a plurality of charge rail segments 109 may attach together in an end-to-end fashion (as indicated by reference arrows 116) or in a side-to-side fashion (as indicated by reference arrows 117) to form the recharge stalls 111 and cart corral 110. As shown in FIG. 8B, the side edge 118 of the floor section 113 may be configured to mate or interlock with the side edge 119 of charge rail wall 114 of an adjacent charge rail segment 109. Likewise, front and rear edges 129, 130 of the floor section 113 may configured to mate or interlock with corresponding front and rear edges from adjacent charge rail segments 109.
In alternative embodiments, the contact plates 105 may be positioned at other locations on the cart 10 and the charge rail system 106 may be modified accordingly to provide contact with such plates as described previously. In an embodiment, contact plates 230, 231 are positioned adjacent to and/or integral with MOD 200 as shown in FIGS. 6 and 12, which may be advantageous in simplifying and shortening the flow path between the charge plates and the battery 135, especially when the battery 135 in integrated in MOD 200. Contact plates 230, 231 would typically be used in lieu of contact plates 105, as shown in FIG. 12, provided however that dual sets of contact plates 105 and 230, 231 could be used if desired as shown in FIG. 6. The location of charge rails 107 and 108 would be modified, for example raised and/or extended, to engage with contact plates 230, 231 positioned adjacent to and/or integral with MOD 200. Likewise, the contact plates 230, 231 could be mounted in a position extending outward from the MOD 200 as needed to facilitate engagement with the charge rails 107 and 108. For example, contact plates 230, 231 may be mounted on protruding or bulbous MOD side plates 235, as shown in FIG. 12.
In another embodiment, the video display 75 is attached to the nose 45 of the cart 10. The nose of the cart 45 is a well known area to those skilled in the art. In various embodiments, nose of the cart 45 refers to the frontward most ⅓ of the basket 20, alternatively the frontward most � of the basket, alternatively the frontward most ⅕ of the basket, alternatively the frontward most 1/10 of the basket, alternatively the front wall 28, alternatively front edge 29. In an embodiment, the nose of the cart is shown in FIG. 10 or FIG. 11. In various embodiments, the video display may be attached to the nose of the cart via a wall or an upper edge as described previously and the viewable area 78 may be above the interior 54 of the basket and/or in a field of vision 84 of a consumer 85 as described previously. In an embodiment, the base 77 of the video display 75 is shaped to conform to or about match the contour or shape of the nose 45 of the cart 10, as is shown in FIGS. 10 and 11.
The aisle RFID reader 225 and antennas 226 may assist the store management with store planograms and inventory. A planogram is a diagram of fixtures and products that illustrates how and where retail products should be displayed, usually on a store shelf, bin or counter in order to influence consumer selection. Consumer packaged goods manufacturers often release a suggested planogram with their new product, to show how it relates to existing products in the same category, though stores also develop planograms of their own. Because a planogram involves the location of products within the store, the aisle RFID reader 225 and antennas 226 can detect the location of products at the Stock Keeping Unit (“SKU”) level. Many inventory management systems assign a unique SKU for each product and also for its variants, and SKUs are assigned and serialized at the merchant level.
In an embodiment, the HCS 340 may comprise one or more of each of the following: a media server, a web server, and a database server. In an embodiment, the one or more media servers may operate on operating system software based primarily on Windows Server 2003 with a DivX Encoder, Media Windows Server, Flash Communications Server, and FTP Service. In an embodiment, the one or more web servers may operate on the operating system software based primarily on the Windows Server 2003 Operating System, IIS 6.0 utilizing the .NET Compact Framework, COM+. In an embodiment, the one or more database servers may operate on the operating system software based primarily on the Windows Server 2003, IIS 6. .NET Framework, COM+, SQL Server 2003 (cluster), and MS SQLServer 2003. It should be understood that specific computing equipment and software are disclosed herein as non-limiting examples, and that equivalent or improved components may be substituted as such become available.
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