Source: http://www.google.com/patents/US7779437?dq=6480857
Timestamp: 2014-07-25 19:20:19
Document Index: 422339162

Matched Legal Cases: ['application No. 200480033609', 'application No. 00966775', 'application No. 99', 'application No. 07021582', 'application No. 07021583', 'application No. 09013842', 'application No. 07021582', 'application No. 00966775', 'application No. 07021583', 'application No. 99']

Patent US7779437 - Method for enhancing digital video recorder television advertising viewership - Google PatentsSearch Images Maps Play YouTube News Gmail Drive More »Sign in<nobr>Advanced Patent Search</nobr>PatentsA method for enhancing digital video recorder television advertising viewership provides a method wherein the first or last number of seconds of a commercial break are carefully authored to provide a �teaser� to entice the viewer to watch multiple commercials during the commercial break instead of...http://www.google.com/patents/US7779437?utm_source=gb-gplus-sharePatent US7779437 - Method for enhancing digital video recorder television advertising viewershipAdvanced Patent SearchPublication numberUS7779437 B2Publication typeGrantApplication numberUS 09/740,618Publication dateAug 17, 2010Filing dateDec 18, 2000Priority dateDec 21, 1999Fee statusPaidAlso published asCN1248495C, CN1255987C, CN1435050A, CN1435051A, CN1722809A, CN1825948A, CN1825948B, CN100440956C, EP1250799A2, EP1254561A2, EP2306712A1, US7840986, US8079046, US8176512, US8443389, US8533757, US8645989, US8719862, US20010049820, US20020199186, US20020199194, US20050273828, US20090297122, US20110061076, US20120084818, US20120222067, US20130254811, WO2001047238A2, WO2001047238A3, WO2001047249A2, WO2001047249A3, WO2001047249B1, WO2001047257A1, WO2001047273A1Publication number09740618, 740618, US 7779437 B2, US 7779437B2, US-B2-7779437, US7779437 B2, US7779437B2InventorsJames M. BartonOriginal AssigneeTivo Inc.Export CitationBiBTeX, EndNote, RefManPatent Citations (97), Non-Patent Citations (18), Referenced by (5), Classifications (93), Legal Events (5) External Links: USPTO, USPTO Assignment, EspacenetMethod for enhancing digital video recorder television advertising viewershipUS 7779437 B2Abstract A method for enhancing digital video recorder television advertising viewership provides a method wherein the first or last number of seconds of a commercial break are carefully authored to provide a �teaser� to entice the viewer to watch multiple commercials during the commercial break instead of skipping the commercial break using the fast forward or jump functions of the DVR. A bookending function displays an advertisement before and/or after a program that has been recorded on the DVR's storage device is played to the viewer. The viewer selects a recorded program from the DVR's storage device to playback. Before the program is played back, an advertisement is retrieved from the storage device and is displayed before the program is run. Another advertisement is retrieved and then played after the program is over.
1. A method for enhancing viewership of television advertisements, comprising:
receiving, by a digital video recorder (DVR), a program segment containing a commercial break;
playing the program segment to a viewer;
detecting, by the DVR, an in-band signal associated with the program segment, the in-band signal containing information about each of the commercials in the commercial break;
in response to detecting the in-band signal:
creating, by the DVR, a menu based on the information contained in the in-band signal about each of the commercials in the commercial break;
displaying, by the DVR, the menu; and
while displaying the menu, pausing playback of the program segment by the DVR and a user is allowed to select between skipping past the menu to continue viewing the program segment and selecting a particular item in the menu.
2. The method of claim 1, wherein the in-band signal comprises a tag that triggers the DVR to display the menu; and wherein the tag includes information to be displayed in the menu.
3. The method of claim 1, wherein the pausing step is triggered by the DVR upon detection of an in-band signal.
a receiving subsystem that receives, by a digital video recorder (DVR), a program segment containing a commercial break;
a playing subsystem that plays the program segment to a viewer;
a detecting subsystem in the DVR that detects an in-band signal associated with the program segment, the in-band signal containing information about each of the commercials in the commercial break;
responsive to detecting the in-band signal:
a creating subsystem in the DVR that creates a menu based on the information contained in the in-band signal about each of the commercials in the commercial break;
a displaying subsystem in the DVR that displays the menu; and
a pausing subsystem in the DVR that that pauses playback of the program segment while displaying the menu and a user is allowed to select between skipping past the menu to continue viewing the program segment and selecting a particular item in the menu.
5. The apparatus of claim 4, wherein the in-band signal comprises a tag that triggers the DVR to display the menu; and wherein the tag includes information to be displayed in the menu.
6. The apparatus of claim 4, wherein the pausing subsystem is triggered upon detection of an in-band signal.
7. A non-transitory computer-readable medium carrying one or more sequences of instructions which, when executed by one or more processors, causes the one or more processors to perform the steps of:
8. The non-transitory computer-readable medium of claim 7, wherein the in-band signal comprises a tag that triggers the DVR to display the menu; and wherein the tag includes information to be displayed in the menu.
9. The non-transitory computer-readable medium of claim 7, wherein the pausing step is triggered by the DVR upon detection of an in-band signal.
CROSS-REFERENCE TO RELATED APPLICATION This application is related to and claims the benefit of priority from 60/171,829 filed Dec. 21, 1999, entitled �NAME SEARCH�; the entire content of which is incorporated by this reference for all purposes as if fully disclosed herein.
The invention relates to the storing and viewing of television program material in a computer environment. More particularly, the invention relates to increasing the visibility of television advertisements in a computer environment.
The introduction of Digital Video Recorders (DVR) have revolutionized the television recording industry. DVRs store program material onto a storage medium that is easily accessible, reusable, and the recording does not degrade over time as with video tapes.
SUMMARY OF THE INVENTION The invention provides a method for enhancing digital video recorder television advertising viewership. The system allows the broadcaster to retain and improve the value of a certain segment of television commercial breaks. In addition, the invention provides a system that allows the Digital Video Recorder (DVR) service provider to present advertisements to viewers that do not usurp the broadcaster's advertising space.
DETAILED DESCRIPTION OF THE INVENTION The invention is embodied in a method for enhancing digital video recorder television advertising viewership in a computer environment. A system according to the invention allows the broadcaster to retain and improve the value of a certain segment of television commercial breaks. In addition, the invention provides a system that allows the Digital Video Recorder (DVR) service provider to present advertisements to viewers that do not usurp the broadcaster's advertising space.
Often, the time span 507 from the end of the program 501 to the point where the viewer has pressed the button 503 is tenths of seconds long. Thus, the first few seconds of any commercial break become extremely valuable as an opportunity to get the viewer to NOT skip the commercial break. Advertisers will pay additional money for the opportunity to occupy this space in the commercial breaks.
Referring to FIG. 6, the invention provides a method wherein the first few seconds 601 or last few 602, are carefully authored to provide a �teaser� to entice the viewer to watch multiple commercials during the break 603. This teaser might be a set of images or logos that indicate a commercial relating to that advertiser is present or a menu or short sequence of animations designed to catch the viewer's attention and persuade him to watch the commercial break.
With respect to FIG. 9, the invention stores program material and ads on the storage device 903. The Viewer Interface module 901 displays the list of stored programs to the viewer and accepts the viewer program selections. The Playback Program module 902 finds and extracts the selected program from the Storage Device 903.
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Playback of a Recorded Media Content Instance* Cited by examinerClassifications U.S. Classification725/32, 725/135, 725/37International ClassificationG11B20/10, H04N7/16, H04N7/03, G06F13/00, H04N5/445, H04N5/00, H04N7/035, H04N7/025, H04N7/173, H04N21/47, H04N21/4147, H04N21/431, H04N21/433, H04N21/482, H04N21/45, H04N21/454, H04N21/443, H04N21/485, H04N21/81, H04N21/475, H04N21/25, H04N21/478, H04N21/6543, H04N21/466, H04N21/442, H04N21/472, G06F17/30, G11B27/34, H04N7/10, H04N5/76, H04N5/782, G11B27/10Cooperative ClassificationH04N5/44513, H04N21/4334, H04N21/44222, H04N21/4826, H04N5/44543, G11B27/34, H04N21/478, H04N21/4316, H04N7/17354, H04N21/4532, G11B27/105, H04N21/4147, H04N5/76, H04N21/443, H04N21/454, H04N21/4756, H04N5/782, H04N21/4663, H04N21/47, H04N7/17318, H04N21/6543, H04N21/812, H04N21/466, H04N21/8166, G11B2220/20, H04N21/252, H04N21/485, H04N21/47214, H04N21/4828, H04N7/173, G06F17/3082, G06F17/30828European ClassificationH04N21/466L1, H04N21/466, H04N21/482R, H04N21/6543, H04N21/25A1, H04N21/81C, H04N21/482S, H04N21/485, H04N21/45M3, H04N7/173, H04N21/4147, H04N21/454, H04N21/475R, H04N21/442E2, H04N21/433R, H04N21/443, H04N21/81W, H04N21/478, H04N21/472R, H04N5/445M, H04N5/445F, H04N5/76, H04N7/173C2, H04N5/782, G11B27/10A1, H04N7/173B2Legal EventsDateCodeEventDescriptionJan 28, 2014FPAYFee paymentYear of fee payment: 4May 10, 2011ASAssignmentFree format text: RELEASE BY SECURED PARTY;ASSIGNOR:CITIGROUP GLOBAL MARKETS REALTY CORP., AS ADMINISTRATIVE AGENT;REEL/FRAME:026250/0086Effective date: 20110429Owner name: TIVO INC., CALIFORNIAFeb 12, 2007ASAssignmentOwner name: CITIGROUP GLOBAL MARKETS REALTY CORP., NEW YORKFree format text: CORRECTIVE ASSIGNMENT TO CORRECT THE NAME OF RECEIVING PARTY PREVIOUSLY RECORDED ON REEL 018866 FRAME 0510;ASSIGNOR:TIVO INC.;REEL/FRAME:018875/0933Effective date: 20070125Free format text: CORRECTIVE ASSIGNMENT TO CORRECT THE NAME OF RECEIVING PARTY PREVIOUSLY RECORDED ON REEL 018866 FRAME 0510. 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