Source: https://classic-slash.com/en/privacy-policy/
Timestamp: 2020-06-05 05:58:39
Document Index: 55520494

Matched Legal Cases: ['Art. 4', 'Art. 44', '§ 147', '§ 257', 'Art. 6', 'Art. 6', 'Art. 7', '§ 7', 'Art. 6']

Privacy policy - Classic Slash Hamburg
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content, as well as external online presences, such as our social media profile (hereinafter collectively referred to as “online offer”). With regard to the terms used, such as “processing” or “responsible person”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
First name, last name / company: Gia-Khang, Phung
Street number: Völckersstraße 8
Postcode: 22765 Hamburg
Email address: info@classic-slash.com
Link to the imprint: https://classic-slash.com/impressum
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this takes place within the scope of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can be used, for example, to store the contents of a shopping cart in an online shop or a login status. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status can be saved if users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first party cookies”).
According to legal requirements in Germany, storage is carried out for 10 years in particular in accordance with §§ 147 Paragraph 1 AO, 257 Paragraph 1 No. 1 and 4, Paragraph 4 HGB (books, records, management reports, booking vouchers, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).
The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.
Our online offering uses the “Akismet” service, which is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Use is based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be saved beyond this time. This information includes the name you entered, the email address, the IP address, the comment content, the referrer, information about the browser used and the computer system and the time of the entry.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our services and us.
The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission acc. Section 7 (3) UWG.
The newsletter is sent by the mail service provider “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ). The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.
The shipping service provider can use the recipient’s data in pseudonymous form, ie without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.
The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information about Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .
The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent cookies from being saved by making the appropriate settings in their browser software; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de .
We use Google Analytics in the form of ” universal analytics “. “Universal Analytics” refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”) ,
We use Google Analytics to only display the advertisements placed within the advertising services of Google and its partners to those users who have shown an interest in our online offer or the specific characteristics (e.g. interests in certain topics or products based on the visited Websites determined) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of users.
We use the online marketing process Google “AdWords” to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products in which he was interested in other online offers, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as “ Web Beacons ”) integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user’s device (instead of cookies, comparable technologies can also be used). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.
The data of the users are processed pseudonymously within the Google advertising network. This means that Google does not save and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. From Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.
With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the number of visitors visited Websites determined) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes, in which we see whether users have been redirected to our website after clicking on a Facebook advertisement (so-called “conversion”).
The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php . You can find special information and details about the Facebook pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616 .
You can also use cookies that are used for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org/ ) and also on the US website ( http://www.aboutads.info/ choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).
Visual Website Optimizer allows you to understand how various changes to a website affect (eg changes to the input fields, design, etc.) as part of so-called “A / B testing”, “click tracking” and “heat maps”. A / B tests serve to improve the user-friendliness and performance of online offers. For example, users are shown different versions of a website or its elements, such as input forms, on which the placement of the content or labels of the navigation elements can differ. Then, based on the behavior of the users, e.g. longer stays on the website or more frequent interaction with the elements, it can be determined which of these websites or elements correspond more to the needs of the users. “Click tracking” allows the movements of the users to be surveyed within an entire online offer. Since the results of these tests are more accurate if the interaction of the users can be followed over a certain period of time (e.g. can see whether a user would like to come back), cookies are usually stored on the users’ computers for these test purposes. “Heatmaps” are mouse movements of the users, which are combined into an overall picture, with the help of which it can be recognized, for example, which website elements are preferred and which website elements users prefer less.
Cookies are only stored on users’ devices for these test purposes. Only pseudonymous user data is processed. For further information we refer to the data protection declaration of Visual Website Optimizer: https://vwo.com/privacy-policy/ .
If you do not want the Visual Website Optimizer to record your usage behavior, you can object to the data collection using this link: https: // [PLEASE-USE YOUR DOMAIN] /? Vwo_opt_out = 1 .
We incorporate the fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .
We integrate the function for detecting bots, for example when entering online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .