Source: https://www.scribd.com/document/131039908/HBAC-MatchMaker-Media-Inc
Timestamp: 2017-12-11 19:46:44
Document Index: 258608754

Matched Legal Cases: ['§ 1391', '§ 271', '§ 271', '§ 285', 'art 2011', 'ART 2012']

HBAC MatchMaker Media Inc. | Advertising | Websites
Description: Official Complaint for Patent Infringement in Civil Action No. 1:13-cv-00437-UNA: HBAC MatchMaker Media Inc. Filed in U.S. District Court for the District of Delaware, no judge yet assigned. See ht...
Official Complaint for Patent Infringement in Civil Action No. 1:13-cv-00437-UNA: HBAC MatchMaker Media Inc. Filed in U.S. District Court for the District of Delaware, no judge yet assigned. See http://news.priorsmart.com/-l7Q4 for more info.
HBAC MATCHMAKER MEDIA, INC. Plaintiff, v. VIACOM INTERNATIONAL INC., JURY TRIAL DEMANDED Defendant. C.A. No. ___________
COMPLAINT FOR PATENT INFRINGEMENT Plaintiff HBAC MatchMaker Media, Inc. (“HBAC”) files this Complaint for patent infringement against Viacom International Inc. (“Viacom” or “Defendant”), and alleges as follows: THE PARTIES 1. HBAC is a Delaware corporation with a principal place of business at 3 Center
Knolls, Bronxville, New York 10708. 2. On information and belief, Viacom is a corporation organized and existing under
the laws of the state of Delaware, with its principal place of business at 1515 Broadway, New York, New York 10036. Viacom may be served in Delaware through its registered agent for service of process, Corporation Service Company, 2711 Centerville Road, Suite 400, Wilmington, Delaware 19808. On information and belief, Viacom Media Networks is a division of Viacom that owns and operates several entertainment brands providing content on a variety of platforms, including, but not limited to, Comedy Central, MTV, Nickelodeon, and Spike.
reasons: (1) Defendant is incorporated under the laws of the State of Delaware; (2) Defendant has committed acts of patent infringement in this District and in Delaware; (3) Defendant engages in other persistent courses of conduct and derives substantial revenue from products and/or services provided to individuals in this District and in Delaware; and (4) Defendant has purposefully established systematic and continuous contacts with this District and should reasonably expect to be haled into Court here. 5. Venue is proper in this district under 28 U.S.C. §§ 1391(b) and (c), and 1400(b)
6,002,393 (the “’393 Patent”), entitled “System and Method for Delivering Targeted -2-
Advertisements to Consumers Using Direct Commands,” to Messrs. Hite, Ciciora, Alison, and Beauregard. A true and correct copy of the ’393 Patent is attached as Exhibit B. HBAC is the owner by assignment of the ’393 Patent, and holds all rights and interest in the ’393 Patent. 8. Patents.” FACTUAL BACKGROUND 9. In the early 1990s, four inventors – Messrs. Hite, Ciciora, Alison, and Beauregard Collectively, the ’170 Patent and the ’393 Patent are referred to as the “Asserted
advertising in digital media – the capability to target, deliver, and display specific ads to specific -3-
households. For their work, they received two pioneering patents – the ’170 and ’393 Patents. The significance of their work is evidenced in part by the overwhelming recognition these patents have received in the field. The ’170 Patent has been cited nearly 400 times in other patents, and the ’393 Patent has been cited nearly 200 times. Patents issued to entities such as Google, Microsoft, IBM, Sony, Intel, Hughes, The Nielson Company, Sprint, and General Motors, among many more, cite the groundbreaking HBAC patents. COUNT I (Infringement of U.S. Patent No. 5,774,170) 11. HBAC incorporates and re-alleges the allegations of paragraphs 1-10 as are fully
set forth above. 12. Upon information and belief, Viacom has infringed directly and continues to
infringe directly, within the United States, one or more claims of the ’170 Patent in violation of 35 U.S.C. § 271. Viacom performs a claimed method by targeting advertisements to consumers who visited websites owned or controlled by Viacom. Viacom websites state: “Targeting
Services enable us to, among other things, help deliver advertisements or other content to you for products and services that you might be interested in, to prevent you from seeing the same advertisements too many times and to conduct research regarding the usefulness of certain advertisements to you.” See, e.g., http://www.mtv.com/sitewide/legal/privacy.jhtml. For
example, upon information and belief, Viacom maintains a central storage system storing video advertisements, and delivers targeted advertisements for display to a user’s computer, tablet, or other web-enabled device. For instance, Viacom may deliver the advertisement from a server corresponding to the web domain http://asmassets.mtvnservices.com/asm. Viacom also has
infringed directly and continues to infringe directly within the United States, one or more claims of the ’170 Patent by, among other things, making, using, importing, offering for sale, and/or -4-
selling systems that provide targeted advertisements to consumers visiting Viacom websites, in a manner claimed in the ’170 Patent. 13. Viacom’s acts of infringement have caused damage to HBAC, and HBAC is
entitled to recover from Viacom the damages sustained by HBAC as a result of Viacom’s wrongful acts in an amount subject to proof at trial. COUNT II (Infringement of U.S. Patent No. 6,002,393) 14. HBAC incorporates and re-alleges the allegations of paragraphs 1-13 as are fully
set forth above. 15. Upon information and belief, Viacom has infringed directly and continues to
infringe directly, within the United States, one or more claims of the ’393 Patent in violation of 35 U.S.C. § 271. Viacom performs a claimed method by targeting advertisements to consumers who visited websites owned or controlled by Viacom. Viacom websites state: “Targeting
example, upon information and belief, Viacom maintains a central storage system storing video advertisements, and delivers targeted advertisements for display to a user’s computer, tablet, or other web-enabled device. For instance, Viacom may deliver the advertisement from a server corresponding to the web domain http://asmassets.mtvnservices.com/asm. Viacom also supplies program materials, such as television content and other video content, into which advertisements are inserted. See, e.g., http://adspecs.mtvn.com/site/mtv/adproducts.html (describing video
advertising formats available to those who wish to advertise on MTV.com, a website owned and -5-
operated by a division of Viacom). Viacom also has infringed directly and continues to infringe directly within the United States, one or more claims of the ’393 Patent by, among other things, making, using, importing, offering for sale, and/or selling systems that provide targeted advertisements to consumers visiting Viacom websites, in a manner claimed in the ’393 Patent. 16. Viacom’s acts of infringement have caused damage to HBAC, and HBAC is
entitled to recover from Viacom the damages sustained by HBAC as a result of Viacom’s wrongful acts in an amount subject to proof at trial. DEMAND FOR JURY TRIAL Pursuant to Rule 38 of the Federal Rules of Civil Procedure, HBAC respectfully requests a trial by jury of all issues properly triable by jury. PRAYER FOR RELIEF For the above reasons, HBAC respectfully requests that this Court grant the following relief in favor of HBAC and against Defendant: (a) A judgment in favor of HBAC that Viacom has infringed one or more claims of
each of the Asserted Patents; (b) A judgment and order requiring Viacom to pay HBAC its damages, costs,
expenses, and pre-judgment and post-judgment interest for Viacom’s infringement of each of the Asserted Patents; (c) A judgment against Viacom declaring that this is an exceptional case within the
meaning of 35 U.S.C. § 285 as against Viacom and awarding HBAC its reasonable attorneys’ fees against Viacom; and (d) Any and all such other relief as the Court deems just and proper.
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