Source: https://patents.google.com/patent/US9792628
Timestamp: 2018-04-22 12:44:35
Document Index: 68346576

Matched Legal Cases: ['Application No. 2', 'Application No. 2014', 'Application No. 2008', 'Application No. 2008', 'Application No. 2006272778', 'Application No. 2006272778', 'Application No. 2006272778', 'Application No. 2006272778', 'Application No. 2011224059', 'Application No. 2008', 'Application No. 2008', 'Application No. 2008', 'Application No. 2014']

US9792628B2 - Dispatch system to remote devices - Google Patents
Dispatch system to remote devices Download PDF
US9792628B2
US9792628B2 US14826769 US201514826769A US9792628B2 US 9792628 B2 US9792628 B2 US 9792628B2 US 14826769 US14826769 US 14826769 US 201514826769 A US201514826769 A US 201514826769A US 9792628 B2 US9792628 B2 US 9792628B2
US14826769
US20150356620A1 (en )
This application is a continuation application of, and claims priority to, U.S. patent application Ser. No. 11/186,291, titled “Dispatch System to Remote Devices,” filed on Jul. 21, 2005. The disclosure of the foregoing application is incorporated herein by reference in its entirety for all purposes.
A third format 38, labeled “Ad Format C,” may be a coupon format, and may permit a user to view, acquire, receive, redeem, email, etc., a coupon for associated goods and/or services. The coupon may provide for a discounted price on the goods or services, may permit the user to purchase goods/services that might not otherwise be available to the user, or may enable the user to take advantage of some other special or limited-time offer. Rebates redeemable for refunds or coupons entitling the user to complimentary products or services may also be provided under this format.
In addition, a promotional message can also be represented by multiple styles of ads, whether in the same or different formats. For example, a maker of pens may want to target young professionals, students, and older professionals for the same product.
Different styles of ads can be prepared to target users in each sub-market. For example, small video clips may be prepared, with one showing the pen's useful homework features (e.g., a combination ballpoint and highlighter), edgy business features (e.g., a built-in MP3 player), and traditional business features (e.g., classic design). While each of these ads may be in the same format (video clip), they may each have different styles. In addition, the formats could vary (e.g., with a click-through ad for younger people and a dial-through ad for older people). The ad service control module 33 may then dynamically select an appropriate ad style and/or format for presentation.
FIG. 4 is an advertisement presented in a click-through-to-landing-page format that includes the same title 120, text section 122, and address 124 as the text ad of FIG. 3, and additionally includes a selectable indicator 126 (labeled “Select”), that when selected by a user causes the data processing system 20 to present related electronic content, such as a web page, on the display 14 of the mobile device 12. In one implementation, a user may press a button on the phone keypad to select the indicator 126, perhaps after first navigating to focus on the indicator (that is, taking actions to cause the indicator to be highlighted or otherwise distinguished to denote that the indicator will be selected following an appropriate action, like a button push). When the indicator 126 is selected, the data processing system 20 may load the landing page or home page of the corresponding business—a camping supply store in this example—or alternatively may load a Web page associated with a particular product or service, to list just a couple illustrative examples. This electronic content may be loaded from an external server 22 a-22 c (see FIG. 1), from the index 76 of the data processing system 20 (see FIG. 2), or from memory within the mobile device 12. In the latter example, the content may have been previously downloaded to the mobile device 12, such as at the time that the advertisement was transferred to the device. Similarly, the promotional content shown in FIGS. 3-10 may be loaded from any of an external server 22, the data processing system 20, or local memory on the device 12. In one implementation, multiple formats are downloaded to the device 12, and selection and presentation is performed later.
identifying a result to provide to a communication device, the result including unformatted advertising content provided by an advertiser for presentation to a user of the communication device;
identifying a plurality of stored presentation formats that are eligible for use in presenting the result, wherein each stored presentation format specifies:
a different manner for displaying the advertising content than each other presentation format,
an action that is performed in response to user interaction with a result presented using the respective presentation format, the action specified in each respective presentation format different from the action specified in each other presentation format, and
one or more document component areas;
retrieving a predetermined presentation percentage for each of the plurality of stored presentation formats presented to the user;
identifying a predetermined character string within the unformatted advertising content;
mapping a classification of the predetermined character string to a particular presentation format of the plurality of stored presentation formats;
increasing the presentation percentage associated with the particular presentation format of the plurality of stored presentation formats based on user preference data that indicates a preference of the user for the particular presentation format;
selecting, from the plurality of stored presentation formats, the particular presentation format to use for presenting the result based on the mapping of the classification of the character string to the particular presentation format, the information relating to the communication device, and the increased percentage associated with the particular presentation format based on the user preference data that indicates the preference of the user for the particular presentation format;
preparing the result for presentation by the communication device by adding the advertising content of the result to the one or more document component areas of the particular presentation format; and
providing the prepared result for presentation in the particular presentation format for display by the communication device, the communication device executing the action corresponding to the particular presentation format in response to user interaction with the prepared result.
the result is identified based on a query received from the communication device; and
the particular presentation format is selected based further on a category to which the query is assigned.
3. The method of claim 1, wherein the preference of the user for the particular presentation format is based on one or more responses by the user to results presented using the particular presentation format.
4. The method of claim 1, wherein the information relating to the communication device comprises at least one of display resolution capabilities of the communication device, processor qualifications of the communication device, or bandwidth information.
5. The method of claim 1, wherein the plurality of stored presentation formats include at least one of a click-to-call format, a click-through-to-landing page format, a coupon format, a video clip format, an audio clip format, or a banner format.
6. The method of claim 1, wherein the particular presentation format is selected based further on a location of the communication device.
9. The system of claim 7, wherein the preference of the user for the particular presentation format is based on one or more responses by the user to results presented using the particular presentation format.
10. The system of claim 7, wherein the information relating to the communication device comprises at least one of display resolution capabilities of the communication device, processor qualifications of the communication device, or bandwidth information.
11. The system of claim 7, wherein the plurality of stored presentation formats include at least one of a click-to-call format, a click-through-to-landing page format, a coupon format, a video clip format, an audio clip format, or a banner format.
12. The system of claim 7, wherein the particular presentation format is selected based further on a location of the communication device.
13. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by a data processing apparatus cause the data processing apparatus to perform operations comprising:
14. The non-transitory computer storage medium of claim 13, wherein:
15. The non-transitory computer storage medium of claim 13, wherein the preference of the user for the particular presentation format is based on one or more responses by the user to results presented using the particular presentation format.
16. The non-transitory computer storage medium of claim 13, wherein the information relating to the communication device comprises at least one of display resolution capabilities of the communication device, processor qualifications of the communication device, or bandwidth information.
17. The non-transitory computer storage medium of claim 13, wherein the plurality of stored presentation formats include at least one of a click-to-call format, a click-through-to-landing page format, a coupon format, a video clip format, an audio clip format, or a banner format.
18. The non-transitory computer storage medium of claim 13, wherein particular presentation format is selected based further on a location of the communication device.
US14826769 2005-07-21 2015-08-14 Dispatch system to remote devices Active 2025-08-17 US9792628B2 (en)
US11186291 US9118774B2 (en) 2005-07-21 2005-07-21 Dispatch system to remote devices
US14826769 US9792628B2 (en) 2005-07-21 2015-08-14 Dispatch system to remote devices
US11186291 Continuation US9118774B2 (en) 2005-07-21 2005-07-21 Dispatch system to remote devices
US20150356620A1 true US20150356620A1 (en) 2015-12-10
US9792628B2 true US9792628B2 (en) 2017-10-17
ID=37680490
US11186291 Active 2029-01-24 US9118774B2 (en) 2005-07-21 2005-07-21 Dispatch system to remote devices
US14826769 Active 2025-08-17 US9792628B2 (en) 2005-07-21 2015-08-14 Dispatch system to remote devices
US (2) US9118774B2 (en)
EP (1) EP1908285A4 (en)
JP (2) JP5745744B2 (en)
KR (1) KR101331581B1 (en)
CN (2) CN101379484B (en)
CA (1) CA2616290C (en)
WO (1) WO2007014047A3 (en)
KR101012245B1 (en) * 2007-12-31 2011-02-08 엔에이치엔비즈니스플랫폼 주식회사 Method for offering advertisement based specification of personal computer and system for executing the method
US8248940B2 (en) * 2008-01-30 2012-08-21 Alcatel Lucent Method and apparatus for targeted content delivery based on internet video traffic analysis
US8406739B2 (en) 2008-11-19 2013-03-26 At&T Mobility Ii Llc Mediation router
CN102695117A (en) * 2011-03-24 2012-09-26 苏州风采信息技术有限公司 Method for publishing advertisement based on mobile phone
US20130297636A1 (en) * 2012-05-07 2013-11-07 Google Inc. Content Item Profiles
US8832118B1 (en) * 2012-10-10 2014-09-09 Google Inc. Systems and methods of evaluating content in a computer network environment
CN104618790B (en) * 2014-07-23 2018-02-06 腾讯科技（北京）有限公司 A method and apparatus for playing content display
US20170024484A1 (en) * 2015-07-22 2017-01-26 Google Inc. Systems and methods for selecting content based on linked devices
JP2017228002A (en) * 2016-06-20 2017-12-28 ヤフー株式会社 Advertisement distribution device, advertisement distribution method, and advertisement distribution program
JP6125700B1 (en) * 2016-07-07 2017-05-10 ヤフー株式会社 The advertisement distribution device, ad delivery methods, and ad delivery program
US20010025275A1 (en) 2000-03-23 2001-09-27 Nobuaki Tanaka System for internet connections, method for calculating connection fees for network connection services, billing system for network connection services, and system for network connection management
JP2002015113A (en) 2000-06-30 2002-01-18 Yafoo Japan Corp Merchandise retrieving server for retrieving in cross- reference merchandise information of many electronic shops operated on internet and notifying retrieval client
EP1230611A2 (en) 1999-07-16 2002-08-14 Narrative Communications Corporation Dynamically constructing customized advertisements
JP2002236846A (en) 2001-02-09 2002-08-23 Seiko Epson Corp Advertisement distribution method, advertisement distribution server and advertisement distribution system
JP2002342213A (en) 2001-05-18 2002-11-29 Flex-Firm Inc Method of providing contents
JP2003050767A (en) 2001-08-07 2003-02-21 Sony Corp System, method for distributing information, device and method for supplying information
JP2003186899A (en) 2001-12-19 2003-07-04 Inter Vision Inc Advertisement transmitting system
JP2003186796A (en) 2001-12-17 2003-07-04 Sony Corp Communication apparatus, system and method for communication
JP2003271644A (en) 2002-03-18 2003-09-26 Sharp Corp Information selection system
JP2004021443A (en) 2002-06-14 2004-01-22 Hitachi Ltd Advertisement download system utilizing internet
US20040173332A1 (en) 2000-01-14 2004-09-09 Voith Paper Patent Gmbh Water draining device
US20050021404A1 (en) 2001-12-15 2005-01-27 Detlef Schoder System and process for the production of a customer individualized print product
JP2005037757A (en) 2003-07-17 2005-02-10 Nec Corp Advertisement distribution system, terminal, and server
WO2005043344A2 (en) 2003-11-03 2005-05-12 Google, Inc. System and method for enabling an advertisement to follow the user to additional web pages
US8321534B1 (en) 2003-10-15 2012-11-27 Radix Holdings, Llc System and method for synchronization based on preferences
JP2002222138A (en) * 2000-11-24 2002-08-09 Matsushita Electric Ind Co Ltd Contents transmission method, contents receiving method, and contents delivery system
Authorized officer Lambros Pezoulas, Examiner's Report in Canada Application No. 2,616,290 mailed Sep. 3, 2013, 3 pages.
Chinese Office Action in CN App. No. 20068003472.1, 15 Pages.
European Search Report dated Mar. 22, 2011, 7 pages.
First Office Action for JP Application No. 2014-143946, mailed Aug. 17, 2015, 8 pgs. [including translation].
International Preliminary Report on Patentability for PCT/US2006/028402, issued Jul. 1, 2008, 4 pages.
International Search Report and Written Opinion for PCT/US2006/028402, mailed Jun. 3, 2008, 9 pages.
Japanese Office Action for Application No. 2008-522998, dated Jan. 14, 2014, 18 pages (with English translation).
Japanese Office Action for Application No. 2008-522998, mailed Aug. 23, 2011, 4 pages.
Keys, Internet Advertising by This Means and That-Great Increases in Interactivity and Click Through Rate Using Multimedia, Nikkei Internet Technology, Nikkei Business Publications, Inc., Dec. 22, 1998, 18:118-127 (no English version available).
Keys, Internet Advertising by This Means and That—Great Increases in Interactivity and Click Through Rate Using Multimedia, Nikkei Internet Technology, Nikkei Business Publications, Inc., Dec. 22, 1998, 18:118-127 (no English version available).
Konno, Silicon Alley Entrepreneurs from New York-New Arsenal Area for Advertising Media, Narrowing Down Users to Distribute Information to Mobile Phones/PDAs-, Nikkei netBRAIN, Nikkei Business Publications, Inc., Apr. 8, 2001, 2( 4):78-79 (no English version available).
Konno, Silicon Alley Entrepreneurs from New York—New Arsenal Area for Advertising Media, Narrowing Down Users to Distribute Information to Mobile Phones/PDAs—, Nikkei netBRAIN, Nikkei Business Publications, Inc., Apr. 8, 2001, 2( 4):78-79 (no English version available).
Office Action for Application No. 2006272778, dated May 27, 2011, 2 pages.
Office Action; Australia; Application No. 2006272778; Dec. 18, 2009; 2 pages.
Office Action; Australia; Application No. 2006272778; Dec. 21, 2010; 2 pages.
Office Action; Australia; Application No. 2006272778; Sep. 19, 2011; 2 pages.
Office Action; Australia; Application No. 2011224059; Jun. 4, 2012, 2 pages.
Office Action; Japan; Application No. 2008-522998; Jun. 12, 2012; 4 pages.
Office Action; Korea; Application No. 2008-7004074; Sep. 27, 2012.
Official Inquiry; Japan; Application No. 2008-522998; Mar. 12, 2013; 6 pages.
Ota, Advertising Services for Mobile Phones-New Promotional Tools by Moving Your Thumb, Click Rate 24%, Advances in Applications with Surprising Effects, Nikkei Net Business, Nikkei Business Publications, Inc., Feb. 10, 2001, 68:80-83 (no English version available).
Ota, Advertising Services for Mobile Phones—New Promotional Tools by Moving Your Thumb, Click Rate 24%, Advances in Applications with Surprising Effects, Nikkei Net Business, Nikkei Business Publications, Inc., Feb. 10, 2001, 68:80-83 (no English version available).
Rosseau et al., "User adaptable multimedia presentations for the World Wide Web," Computer Networks, pp. 1273-1290, 1999.
Second Office Action for JP Application No. 2014-143946, mailed May 9, 2016.
US Notice of Allowance on U.S. Appl. No. 11/186,291 DTD Apr. 21, 2015, 11 pgs.
CA2616290C (en) 2015-05-12 grant
JP6084589B2 (en) 2017-02-22 grant
JP2009503655A (en) 2009-01-29 application
KR101331581B1 (en) 2013-11-21 grant
EP1908285A4 (en) 2011-04-20 application
JP2014197426A (en) 2014-10-16 application
CN102567897B (en) 2016-08-03 grant
WO2007014047A3 (en) 2008-08-07 application
US9118774B2 (en) 2015-08-25 grant
US20070022442A1 (en) 2007-01-25 application
US20150356620A1 (en) 2015-12-10 application
KR20080031434A (en) 2008-04-08 application
JP5745744B2 (en) 2015-07-08 grant
EP1908285A2 (en) 2008-04-09 application
WO2007014047A2 (en) 2007-02-01 application
CA2616290A1 (en) 2007-02-01 application
CN101379484A (en) 2009-03-04 application
CN101379484B (en) 2011-11-30 grant
WO2007014047A9 (en) 2007-04-19 application
CN102567897A (en) 2012-07-11 application
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:GIL, ELAD;BALUJA, SHUMEET;GARRETT, MARYAM;AND OTHERS;SIGNING DATES FROM 20050928 TO 20050930;REEL/FRAME:036541/0277