Source: https://www.patentsight.com/en/privacy-policy
Timestamp: 2019-05-26 13:38:31
Document Index: 34898762

Matched Legal Cases: ['Art. 13', 'Art. 7', 'Art. 6', 'Art. 6', 'Art. 44', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 6', 'Art. 7', '§ 7', '§ 7', 'Art. 6', 'Art. 6']

PatentSight - Privacy Policy and Coockies
You want to request the deletion of your data? No problem, please request the deletion by e-mail to:
To fulfill our legitimate interests, personal data or categories of data are collected, processed and used in the following groups.
Customer data: in particular contact data, such as telephone, fax and e-mail data, contact history and other data necessary for the fulfillment of the contract
Interest data: in particular contact data as well as further data identification data and click paths
Employment data: Employees include in particular: employees, trainees, persons who are to be regarded as employees similar to employees because of their economic independence, applicants, retired persons and trainees. Contractual data and performance data are processed as far as this is necessary for the decision to establish an employment relationship or to justify the employment relationship for its implementation or termination.
Supplier data: Suppliers / service providers / intermediaries / brokers / agencies (in particular contact data, such as telephone, fax and e-mail data, contact and order history and other data that are necessary for the fulfillment of the contract).
Usage data (e.g., visited web pages, clicked links, interest in content, access times).
Purpose of data collection, processing or data use
PatentSight offers patent analysis services and solutions, and keeps prospects, customers and partners constantly updated with new intellectual property information. Insofar as personal data (eg names or e-mail addresses) are collected on our websites, this is done on a voluntary basis. For purposes of marketing and website optimization, we collect navigation information from website visitors. This is data about your computer and your visit to our website, in particular your IP address, referral source, length of your visit and pages you open.
Personal data are collected under the following tasks:
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR
The legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR.
The legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR.
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That means that the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Rights of the affected personas
A general contradiction to the use of the cookies used for the purposes of online marketing can be explained in a variety of services. Furthermore, the deactivation of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.
We process inventory data (e.g., names and addresses as well as contact information of users), contract data (e.g., services used, names of contacts, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. Art. 6 para. 1 lit b. GDPR.
When contacting us (via contact form or e-mail) the details of the user for processing the contact request according to. Art. 6 para. 1 lit. b) GDPR are processed.
User information can be stored in our Customer Relationship Management System and Marketing Automation Platform ("CRM & Marketing System") or similar request organization.
We use the HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) CRM, login and marketing automation system with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Unter den Linden 26, 10117 Berlin) on the basis of our legitimate interests (efficient and fast processing of user requests, applications and optimization of our online offer). For this purpose, we have entered into a contract with HubSpot with so-called standard contractual clauses in which HubSpot commits itself to processing user data only in accordance with our instructions and compliance with the EU data protection standard. HubSpot is also certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/list). Learn more about HubSpots privacy policy here: https: //legal.hubspot.com/en/privacy-policy
Our online service enables visitors to our website to learn more about our business, download content, and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. They can be used by us to connect with visitors to our website and to determine what services our company is interested in. All information we collect is subject to this Privacy Policy. We use all information collected solely to optimize our marketing.
Users may be able to post comments and posts on our blog only after prior registration. This requires the consent to the storage and use of the data as well as the acceptance of our privacy policy.
Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR we collect data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use "session cookies", which are only stored for the duration of the current visit to our online presence (for example, to enable the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save any other data. Session cookies will be deleted if you have finished using our online offer and you have e.g. log out or close the browser.
The users will be informed about the use of cookies in the context of pseudonymous range measurement in the context of this privacy policy.
You may opt out for the use of cookies for distance measurement and promotional purposes through the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/choices ) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg interests in specific topics or product websites visited by them). By using Google Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools .google.com/dlpage/gaoptout?hl=en.
For more information about Google's use of data, hiring and opt-out options, please visit Google's websites: https: //www.google.com/intl/en/policies/privacy/partners ("Google's use of your data when you use websites or apps Our Partners "), https://policies.google.com/technologies/ads ("Advertising Use of Data"), https://adssettings.google.com/authenticated ("Managing information Google uses to show you advertising").
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the users according to our knowledge.By integrating the plugins, Facebook receives the information that a user has
accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https: //www.facebook.com/settings?Tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
The dispatch of our newsletter and the success measurement are made on the basis of a consent of the recipients acc. Art. 6 para. 1 lit. a, Art. 7 GDPR in connection with § 7 Abs. 2 Nr. 3
UWG or on the basis of the legal permission according to Art. § 7 Abs. 3 UWG.The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and serves as proof of consent to the receipt of the newsletter.
Termination / Revocation - You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter.
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.
The following presentation provides an overview of third-party providers as well as their contents and links to their data protection statements, which contain further information on the processing of data and their opt-out possibilities:
Within our online offer will use the marketing functions (so-called "LinkedIn Insight Tag") of the network LinkedIn. Providers is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. Each time you visit one of our pages that contains LinkedIn features, it will connect to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. In particular, the LinkedIn Insight Tag allows us to analyze the success of our campaigns within LinkedIn, or to target audiences based on how users interact with our online offering. If you are registered with LinkedIn, LinkedIn will be able to associate your interaction with our online offering with your user account. Even if you click LinkedIn's "Recommend Button" and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Within our online offer functions of the service, or the platform Twitter are included (hereinafter referred to as "Twitter"). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Features include displaying our posts within Twitter within our online offering, linking to our profile on Twitter, as well as the ability to interact with Twitter's posts and features, as well as measuring whether users are using the ads we've posted on Twitter access our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/privacy, Opt-Out: https://twitter.com/personalization.