Patent Publication Number: US-2012041847-A1

Title: Wine List Management and Display on Tablet and Mobile Devices using a World Wine Database

Description:
DEFINITIONS 
     Tablet device—presented definition used in this document refers to a group of computing devices comprising slate or tablet shaped mobile computer device, equipped with a touch screen or stylus. 
     BACKGROUND OF THE INVENTION 
     The present invention claims a method for managing, building and presenting wine lists to people in restaurants, hotels, wineries and homes through tablet or mobile devices which are configured by a portal that has a wine database updated directly from the wine producers and wineries. 
     The wine lists are in the vast majority of restaurants, hotels and others places supplied in paper format. Paper is still by far the most popular media for allowing the consumer to choose the wine he/she wants to have at restaurants. 
     Paper based wine lists pose a hard challenge for restaurants. Whenever a wine is out of stock, a new wine enters the market or the wine price changes, the restaurant face a dilemma of what do to: either spend a lot of money in rebuilding the wine list, or refuse to incorporate the changes. 
     The common approach in restaurants in to build a wine list every year, keeping frozen any changes during that period. Even so, the challenge of wines out of stock remains. A difficult situation for a restaurant (and the restaurant waiter) occurs every single time a customer asks for a wine that is in the list but that it is out of stock in the restaurant. If by chance the customer chooses three wines that are not available in a good restaurant, the customer usually will quit trying choosing carefully the wine and asks the waiter which wines are available. 
     The solution is to update on a regular base the wine list, but that poses economic challenges. It is not uncommon in high rate restaurants to find wine lists that are almost pieces of art. The wine lists at these places are custom made lists, made by hand. Those wine lists must be considered prototypes and is common that building a wine list costs some tens of thousands dollars. 
     Two recent trends show alternative ways to create food and wine lists. 
     The first alternative way is providing software to create or edit a configuration that allows a restaurant to build their own wine list from scratch. To do so the wine list manager at the restaurant must input all information about every wine into that application. This type of system is nothing more than an advanced document editor that enables restaurants to manage more easily their wine lists. However these types of systems have several main problems that are not solved. First it delegates the entire responsibility of inputting the information of wines meaning that many restaurants and doing the same work. The second problem is that the restaurant doesn&#39;t have online information about the new wines that are coming into the market, since the wine database is local to the restaurant. The problem is that the information may not be reliable since the wine information source is already filtered by the restaurant wine list manager. The fourth problem is that only a very summarize information is available to the restaurant and usually is the information contained in the wine bottle label. 
     The second alternative way is to use a device that is connected to the internet, either a table device or a computer to show in a web browser a wine list that is configured in the portal. Although we are moving towards a truly always online world, we are not still there. This alternative doesn&#39;t work in any restaurant or situation with no internet access or poor internet access. This second alternative is a variation of the first alternative since the systems require the restaurant to create their own wines database and only after to create their wine lists based upon their own wine database. 
     That is the reason why the adoption of tablet systems in restaurants has been slow. On one hand the hardware itself was cumbersome and expensive and didn&#39;t provide a good user experience. On the other hand the requirements and efforts required in operating the device, either the internet access or the time to manage and build the wine list, have put off restaurants to adopt such technology. 
     There are several hundred thousands of wine producers in the world, possibly more than a million. There is no actual consolidated world statistics on this since many wine producers are very small, local and with small wine productions. 
     The wines are a peculiar product since every year there is another crop. Although a wine can have the same name, the actual product is different from year to year. And the wines can be saved in cellars during decades. 
     Thus a method for building, managing and presenting wine lists is presented by the invention depicted in this document. 
     CURRENT STATE OF THE ART 
     The field of using technology in restaurants is still quite new. Next we present some filled patents that although introduced the use of technology by consumers in restaurants don&#39;t have a direct relation or overlap to the herein proposed invention. 
     The current state of the art focus mainly on paper apparatus or the process of ordering items using solely devices and systems and solutions that are not connected to a centralized world database. The focus of past inventions has been for improving the productivity of the order process rather than improving the way the customer chooses the wines and the way the restaurant managers can build their wine lists. 
     U.S. Pat. No. 7,454,370—Electronic menu apparatus and method of ordering using electronic menu apparatus 
     U.S. Pat. No. 7,010,267—Arrangement with beacon for providing information service 
     U.S. Pat. No. 6,865,261—Method for providing gastronomic information and instruction with an internet server using mobile communications or computing devices and intelligent appliances 
     U.S. Pat. No. 6,859,215—Method, system and program for specifying an electronic food menu on a data processing system 
     U.S. Pat. No. 6,646,659—Method, system and program for specifying an electronic food menu with food preferences from a universally accessible database 
     U.S. Pat. No. 7,418,413—“System and method for synchronizing restaurant menu display with progress through a meal”. 
     The current hundreds of initiatives of providing wine portals rely on information that is not updated directly by producers and wineries but from users via a social networking and web 2.0 paradigms. This approach however results in wine databases that are not validated and that don&#39;t have enough information quality to supply information for building restaurants wine lists. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a diagram illustrating the overall architecture and users roles involved in the process. 
         FIG. 2  is a diagram of the flux if the life cycle of a wine list. 
         FIG. 3  is a diagram of the main modules of web portal. 
     
    
    
     DESCRIPTION OF THE INVENTION 
     This invention describes in  FIG. 1  a wine web portal  100  that contains a world wine database that is reliable and thus can serve as a reference for restaurants, distributors or consumers to use it. The web portal wine database is updated directly by wine producers and wineries  205 . The wine producers and wineries are the only entities that have the all technical information of the wine and thus are the only ones we should trust to create edit and update wine information. 
     The wine web portal  100  has a database of wines from all over the world. The wines are classified by country, type, sub type, region, sub region, variety, alcohol percentage, and other wine characteristics. 
     In  FIG. 1  and  FIG. 2 , the restaurants wine managers  210 , the wine lovers  220  and the wine distributors  230  can create wine lists  1000  based on wines  1010  that are loaded in the wine web portal  100 . All the three types of users  210 ,  220  and  230  can create their own list of custom wines  1020  that are not shared among the other users of portal. This enables all types of users to create swiftly their wine lists  1000  and only add the wines that are yet in the database. To create a wine list the users can select the wines  1010 / 1020  either by the portal user interface or by uploading a file that contain wine name and year, EAN code or the web portal wine code. This process enables a very fast wine list configuration since 90% of the world wine bottles have EAN (barcode) codes. Because the web portal has information about the wines and the different packages introduced by the wine producer, it is possible to identify the wines based in the EAN codes. 
     The users can create as many lists as they want. They can publish the wine list  1000  to a table computer device or mobile device  300  by sending a wine list structured in structured file like XML. This publishing will send the information across the internet based after a successful login so that the portal  100  can identify who is synchronizing. The synchronization process identifies which list is to be synchronized with that device  300 . A restaurant can have several wine lists  1000  published to several devices  300  at the same time. 
     In  FIG. 2 , the portal users can configure the wine list via a web user interface  1200 . Or the users can download a wine list configuration file  1100  having information about the wine web portal code, wine name, measure, year, producer and prices and other wine information in a CSV, XML or other structured format. The user can update the information about prices and stock quantities and upload again the file  1100 . The web portal  100  will reconsolidate the information. When the tablet or mobile devices  300  connect to synchronize the information, the recently changed information in the web portal is exported to those devices. The management of work for the restaurants is greatly simplified. 
     In  FIG. 3 , the consumer  305  choosing wines at the restaurant browses the wine list  1000  in the tablet or mobile device  300  in a powerful away. The consumer  305  can list wines by country, variety, producer, region, price or ratings, with a much more powerful interface than a paper base wine list  400  allow. The user by interacting with the application in the tablet or mobile device  300  can create and save information that is again feed backed to the web portal  100 . Examples of such information are the consumer guest books entries or the request for getting more information about the wines. This bidirectional interaction in innovative and it is not possible using the common paper based wine lists. 
     The devices  300  during the synchronization send the statistics about the wines that were viewed by the consumers at the restaurant. 
     However, restaurants that don&#39;t have tablet or mobile devices  300  can use the wine web portal  100  to create ready printable documents like PDFs wine lists  400 . This document wine lists  400  can be printed in a common fashion and enable restaurants to present paper based wine lists to consumers. 
     A major difference between these paper based wine lists  400  is that the content comes from information stored in the central wine web portal  100  and it is not solely introduced by the users  210 ,  220  or  230 . 
     Because the devices  300  store the information locally the devices do not need to be connected to the internet enabling the use of the devices  300  in an offline mode. This feature is crucial to ensure added security and to allow consumers to use with a high quality experience without being impacted by internet service failures either local or due to the internet service provider. 
     It also allows other types of users, like the wine distributor salesman  230  to show their wines to prospect restaurants without the need for having a live connection to the Internet. This is especially important in remote areas, enabling salesman to demo show their portfolio with a high quality and user&#39;s interactive application instead of just a fixed and static electronic document or paper catalog 
     Because the wine database is the same for all restaurants the system can provide statistics across the wine ecosystem. It is possible for the wine producers  205  to know which restaurants that have their wines. 
     The proposed invention takes a leap forward by merging the concepts of a global wine database  1000 , with local synchronization to devices  300  at specific times and offline usage of those same devices, allowing a collaborative environment between all participants in the wine value chain industry.