Patent Publication Number: US-2021166274-A1

Title: System and Method for Third Party Mobile Media Control

Description:
RELATED APPLICATIONS 
     Any and all applications, if any, for which a foreign or domestic priority claim is identified in the Application Data Sheet of the present application are hereby incorporated by reference under 37 CFR 1.57. 
     BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     This invention generally relates to mobile media presentation and, more particularly, to systems and methods permitting mobile media platforms to be operated by third parties. 
     2. Description of the Related Art 
     Market research shows that outdoor billboard marketing space has increasingly become harder to find and, hence, more valuable. At the same time, automotive vehicles are one of the most costly expenses incurred by the average consumer. Ironically, most automobiles sit idle for a large portion of the day. U.S. Pat. No. 10,796,340, entitled SYSTEM AND METHOD FOR TARGETING THE DISTRIBUTION OF MEDIA FROM A MOBILE PLATFORM, invented by Peter Ta et al., and filed on Oct. 14, 2019, addresses to problem of finding more outdoor advertising space by providing an automotive targeted parking system that adds to an automobile the additional feature of a media display subsystem, and which may also include a Wireless Local Area Network (WLAN) IEEE 802.11 (WiFi) access point (hotspot). 
     While the above-described system addresses the provision of additional outdoor advertising through the “gig economy” use of automobiles, the act of parking remains a potential issue. Parking in many desirable advertising locations in metropolitan areas is limited to one or two hours only. Further, the desirability of some advertising locations changes throughout the course of a day. Thus, the necessity of frequently changing parking spots can become a burden and may make the use of their automobile as a mobile media center impractical for some owners. 
     It would be advantageous if an automobile could be used as portable real estate, capable of projecting media and acting as a communications center. 
     It would be advantageous if the above-mention automobile could be moved to different parking spots throughout the course of a day by a third party, independent of the automobile owner. Further, it would be advantageous if the third party was able to control the automobile through the use of an autonomous self-driving system. 
     In some desirable advertising locations, even automobile parking spots are hard to find on a consistent basis. In these situations, it would be advantageous if a pedestrian mobile media system could make use sidewalks. 
     SUMMARY OF THE INVENTION 
     A system and method are disclosed herein for automotive vehicle positioning, for use in providing Wireless Local Area Network (WLAN) IEEE 802.11 (WiFi) and Wireless Personal Area Network (WPAN) access points, and media projection subsystems. 
     Advantageously, the vehicles can be moved by third parties, e.g., advertisers providing the media, independent of the entity who owns the vehicles. Thus, the system may act as a mobile advertising platform that seeks to expand and capture market share within the outdoor advertising market segment by directing the selective deployment of media and WLAN/WPAN services to preferred target locations. The system may transmit the following information: (i) a unique identifier for the device in use (for example, radio-frequency identification), (ii) the time, date, duration, and location (using global positioning satellite (GPS) or cellular triangulation systems), (iii) an indication that the media projection subsystem has been deployed, and (iv) an indication that the WLAN/WPAN access point is in use. Graphic information system (GIS) mapping technology may be used to compensate a person or business entity associated with the system for operating in specified locations. One of the primary features of the system is its ability to determine if a vehicle is temporarily at rest or parked in a stationary location. 
     Accordingly, a third party-directed mobile media system is provided with a chassis, configured for attachment to a mobile platform associated with a first entity. A media system is configured for attachment to the chassis. The media subsystem may include a media projection subsystem or a publically accessible access point (or both). Examples of an access point include a WLAN, e.g., WiFi, a WPAN, e.g., Bluetooth, or both WLAN and WPAN devices. Examples of a media projection subsystem include an image projector, a retractable screen deployed over an exterior surface of the mobile platform, a media topper, a switchable glass display, an LCD or LED TV monitor type display, and a wallscape. The system includes a location subsystem to determine a geographic location of the mobile platform and a wireless communications subsystem. The wireless communications subsystem has an interface to receive verification information including the mobile platform geographic location, and an interface to receive mobile platform geographic location destination instructions from a second entity. For example, the first entity may own the media subsystem or mobile platform, and the second entity may be providing the media and instructions as to where the mobile platform may be deployed. 
     In one aspect, a human agent user interface (UI) is connected to the communications subsystem to receive the mobile platform geographic location destination instructions from the second entity. As such, the human agent (e.g., first entity) is able drive the mobile platform to the selected destination. Otherwise, a mobile platform autonomous driving application is included in the system, permitting the mobile platform to be autonomously driven to the selected mobile platform geographic location destination. 
     In some aspects the communications subsystem receives verification information including the enablement of the media projection subsystem, the enablement of the access point, or the enablement of both the media projection subsystem and the access point. The wireless communications subsystem stores the verification in local memory or transmits the information to a central server. In another aspect, the communications subsystem receives enablement verification information when the mobile platform is parked in the mobile platform geographic location destination selected by the second entity. Alternatively, the verification information is received when the mobile platform is following a mobile platform geographic location destination route selected by the second entity. 
     The system may include a targeting subsystem that permits the second entity to select the mobile platform geographic location destination from a plurality of potential weighted value destinations. Further, a reward subsystem may provide a reward to the first entity, in response to the selected destination weighted value. The reward is based upon factors such as the duration of time that the mobile platform occupies the selected destination, the destination route, the time of day, the time of year, and combinations thereof. In one aspect, the system includes a camera, configured for attachment to the chassis, having an output to supply images of a geographic location proximate to the chassis. The communications subsystem accepts the camera images and either stores them in local memory or transmits them to the central server. 
     Also disclosed herein is a pedestrian mobile media system that includes a chassis and a movement subsystem attached to the chassis. The movement subsystem is configured for moving the chassis on a pedestrian thoroughfare. This system also includes a media subsystem configured for attachment to the chassis. As above, the media subsystem may be a media projection subsystem or a publically accessible access point. A location subsystem determines the geographic location of the chassis. A wireless communications subsystem receives verification information including the chassis geographic location and also receives chassis geographic location destination instructions. The chassis may be associated with (e.g., owned by) a first entity and the chassis geographic location destination instructions are received from a second entity that is “renting” the system. 
     Also as above, a human agent UI may receive the mobile platform geographic location destination instructions from the second entity and, thus, the human agent is able move the chassis to the selected destination. Otherwise, a mobile platform autonomous driving application is included in the system, permitting the chassis to be autonomously moved to the selected mobile platform geographic location destination. 
     Additional details of the above-described systems are provided below. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIGS. 1A and 1B  are diagrams depicting a third party-directed mobile media system. 
         FIG. 2  is a schematic block diagram depicting a variation of the third party-directed mobile media system. 
         FIG. 3  is a schematic block diagram of the server depicted in  FIGS. 1A and 2 . 
         FIGS. 4A through 4C  are diagrams depicting a pedestrian mobile media system. 
         FIG. 5  is a schematic block diagram depicting a media distribution system for an autonomous vehicle. 
         FIG. 6  is a flowchart illustrating a method for third p arty-directed mobile media. 
         FIG. 7  is a plan view of geographic regions cross-referenced to the weighted value of various stationary positions. 
         FIG. 8  is a diagram depicting an exemplary series of mobile platform destinations with reference to  FIGS. 1A and 2 . 
         FIGS. 9A and 9B  are diagrams depicting the media subsystem enabled as an image projector. 
         FIG. 10  depicts a variation of the media subsystem enabled as an image projector. 
         FIG. 11  depicts the media subsystem enabled as a topper. 
         FIG. 12  is a diagram depicting the media subsystem enabled as a wallscape. 
         FIG. 13  is a diagram depicting the media subsystem enabled as a retractable screen. 
         FIG. 14  is a diagram depicting a mobile platform including a mobile locker system in combination with a media subsystem. 
         FIG. 15  is a flowchart illustrating a method for monitoring the provision of media distributed by an autonomous automotive vehicle. 
         FIG. 16  is a flowchart illustrating a method for autonomously driving a mobile media system. 
         FIGS. 17A through 17C  depict the media subsystem enabled as an LCD or LED display. 
     
    
    
     DETAILED DESCRIPTION 
       FIGS. 1A and 1B  are diagrams depicting a third party-directed mobile media system. The system  100  comprises a chassis  102 , configured for attachment to a mobile platform  104  associated with a first entity. As used herein, an “entity” may be a person, a business, a corporation, or any type of social organization or business unit able to claim ownership of, or association with, the identification code, chassis  102 , system  100 , mobile platform  104 , server, or server clients. The chassis  102  may also include an internal battery and/or cables for attachment to an external power source. The chassis typically includes miscellaneous electronic circuitry required to support the major components described below, as would well understood in the art. The chassis  102  may include components for attaching to the mobile platform  104 . Some common examples of a mobile platform include an automotive vehicle, scooter, truck, a towed trailer, or portable objects that are small enough to be moved without wheels, (e.g., a sidewalk sign). A media subsystem  106  is configured for attachment to the chassis  102 . 
     The media subsystem  106  may be a media projection subsystem  108 , a publically accessible access point  110 , or both. The access point  110  may be a wireless local area network (WLAN), e.g., WiFi, a wireless personal area network (WPAN), e.g., Bluetooth, or both, connected to antenna  112 . Alternatively, but less common, the access point  110  may an IEEE 802.15.4 Zigbee, WPAN IEEE 802.15 Li-Fi or wireless USB device. Even more unlikely as an access point are Long Range Wireless systems. In the case of the WiFi hotspot being a component of the communications subsystem  116  (presented below), items  110  and  116  may be collocated. In one aspect, the access point can be used to collect data from entities passing by, or engaging with the access point. This data can be stored in local memory  124  for subsequent recovery or transmitted to server  134 . 
     Some examples of the media projection subsystem  108  include an image projector, a retractable screen deployed over an exterior surface of the mobile platform, or an LCD or LED TV monitor type display, a media topper, a popup, a wallscape, holographic display, switchable glass displays (such as made by Gauzy), and combinations thereof. For example, a screen deployment mechanism may wrap and unwrap a flexible screen material around a roller. The system  100  is not limited to any particular type of screen material or deployment means. A viewing screen may be selectively deployable by the screen deployment mechanism when the mobile platform  104  is parked in a stationary geographic location. Typically, a flexible viewing screen cannot safely be deployed unless the mobile platform is stationary. The media subsystem  108  may be selectively engageable to project an image onto the deployed viewing screen. The media subsystem  108  may also broadcast audio messages. 
     The chassis  102  may be configured for attachment to the roof of an automotive vehicle  104 , and a viewing screen may be deployed over an exterior surface (e.g., door) of the automotive vehicle  104 . However, it should be understood that the viewing screen may, alternatively, be deployed over other exterior surfaces (e.g., front or back). Although not shown, the system  100  may include two chasses with screens overlying driver and passenger side doors. However, the system is not limited to any particular number of chasses, with supporting subsystems. The media subsystem  108  may be a popup that extends vertically up from a substantially planar horizontal roof. Alternatively, an imaging projector subsystem may project images on both sides of the popup viewing screen, or more than one chassis/viewing screen/imaging projector subsystem may be attached to the roof. 
     The media subsystem  108  may be an image projector enabled as a liquid crystal (LC) or light emitting diode (LED) display similar to a home theater type video projector. Alternatively, high performance (e.g., mercury arc or xenon arc) lamps, cathode ray tube (CRT), digital light processing (DLP), plasma, silicon X-tal reflective display (SXRD), or red-green-blue (RGB) lasers may be used. The media subsystem may also be an LCD or LED TV monitor type display. In other words, the media subsystem may be a 2-dimensional or 3-dimensional image, which may or may not be transitory. Transitory images include a series of still images, videos, or combinations thereof. In the one aspect, for example in the case of a popup, at least some portions of the media being projected may rotate around a vertical z axis. 
     A location subsystem  114  determines the geographic location of the mobile platform  104 . Examples of a location subsystem  114  include a Global Positioning Satellite (GPS) system receiver, assisted GPS taking advantage of cell tower data, a Wireless Local Area Network IEEE 802.11 (WiFi) positioning system, cell-site multilateration, satellite multilateration, inertial system, or a hybrid positioning system. Hybrid positioning systems find locations using several different positioning technologies, such as GPS, combined with cell tower signals, wireless internet signals, Bluetooth sensors, IP addresses, and network environment data. Cell tower signals have the advantage of not being hindered by buildings or bad weather, but usually provide less precise positioning. WiFi positioning systems may give very exact positioning in urban areas with high WiFi density, depending on a comprehensive database of WiFi access points. Further, a LORAN type system or LoJack® type system might be adapted for the purpose of location determination. As noted in U.S. Pat. No. 10,796,340, which is incorporated herein by reference, camera images and the location data of proximate smartphones, laptops, and personal communication devices can also be used to determine location. 
     A wireless communications subsystem  116  has an interface to receive verification information including the mobile platform geographic location and an interface to receive mobile platform geographic location destination instructions from a second entity. Typically, the verification information includes the geographic location provided in the destination instructions. That is, the verification information includes an acknowledgement that the mobile platform is positioned at the destination instruction location. The most typical examples of a communication subsystem are cellular systems (e.g., Global System for Mobile Communications (GSM), Universal Mobile Telecommunications System (UMTS)-time division duplexing (TDD), Long-Term Evolution (LTE), 4 th  Generation (4G), or 5 th  Generation (5G)), and the like. Less typically, the communications subsystem may be enabled with WLAN IEEE 802.11 (WiFi), or even Long Range Wireless transceiver. Some examples of a Long Range Wireless system include Digital Enhanced Cordless Telecommunications (DECT), Evolution-data Optimized (EVDO), General Packet Radio Service (GPRS), High Speed Packet Access (HSPA), IEEE 802.20 (iBurst), Multichannel Multipoint Distribution Service (MMDS), Muni WiFi, commercial satellite, and IEEE 802.16 Worldwide Interoperability for Microwave Access (WiMAX (WiBro)). As another alternative, the communication messages may be stored in the system local memory  124  and periodically downloaded using a wireless or hardwire connection. The system  100  is not limited to any particular type of communication subsystem. 
     In one aspect, the communications subsystem  116  receives media uploads (e.g., streaming data) from the server  134 , and the communications subsystem provides the media uploads to the media subsystem  108  for presentation. The second entity may also send instructions selecting a particular message to be displayed, and/or the type of media format to be used. In other aspects, the memory, the location subsystem, communication subsystem, and/or the access point may be enabled in a smartphone, laptop computer, or personal device that can be interfaced with the chassis. 
     In one aspect, the location subsystem  114  and communications subsystem  116  are embedded with the chassis  102  (as shown), in which case the communications subsystem  116  receives verification information via bus line  118  and receives destination instructions via antenna  120 . Alternatively but not shown, the location subsystem and communications subsystem may be embedded with a smartphone or personal device, in which case the subsystems embedded with the chassis are in wireless communications with smartphone/personal device. 
     In some aspects, a chassis identification code can be extrapolated from an address associated with the communications subsystem  116 , the location subsystem  114 , or the mobile platform  104 . Otherwise, the identification code is a code loaded into local memory  124 , or alternatively it can be a mechanical device, such as a DIP switch. 
     In one aspect, the system  100  further comprises a processor  122  and a non-transitory memory  124 . The non-transitory memories described herein may be any type or form of non-volatile storage device or medium capable of storing data and/or other computer-readable instructions. Examples of memories include, without limitation, Read Only Memory (ROM), flash memory, or any other suitable memory device. Although not required, in certain embodiments, the system described herein may include both a volatile memory unit and a non-volatile storage device. The memory may be implemented as shared memory and/or distributed memory in a network device. A mobile platform autonomous driving application  126  is stored in the memory  124  and enabled as a sequence of processor executable steps for autonomously driving the mobile platform to a selected mobile platform geographic location destination. 
     As would be understood in the art, a vehicle equipped for autonomous driving might include sensors such as cameras, LIDAR, SONAR, photodector ranging systems, and inertial measurement units (IMUs). Obviously, such an equipped vehicle would include mechanisms for steering, braking, and acceleration. Commercial autonomous self-driving systems are provided by Tesla, Waymo, and Nuro. 
     In another aspect, the communications subsystem  116  may receive verification information indicating the enablement of the media projection subsystem, the enablement of the access point, or the enablement of both the media projection subsystem and the access point. Further, the communications subsystem  116  may receive enablement verification information when the mobile platform is parked in the mobile platform geographic location destination selected by the second entity. Alternatively, the communications subsystem  116  may receive enablement verification information when the mobile platform is following a mobile platform geographic location destination route selected by the second entity. The verification information may be stored in local memory  124  or transmitted to a central server tracking system information. 
     In one aspect, the system  100  further comprises a targeting subsystem  128  permitting the second entity to select the mobile platform geographic location destination from a plurality of potential destinations. The targeting subsystem  128  may cross-reference each potential destination to a weighted value. The system  100  may also include a reward subsystem  130  providing a reward to the first entity, in response to the selected destination weighted value. Some factors in determining the reward may include the duration of time that the mobile platform occupies the selected destination, the time of day, the destination route, the time of year, and combinations thereof. As shown, the targeting subsystem  128  and reward subsystem  130  are software applications embedded with a non-transitory memory  132  of a central server  134 , enabled as a sequence of process executable instructions. Alternatively, as shown in phantom, the targeting and reward subsystems may be stored in local memory  124 . 
     The system  100  may further comprise a camera  136  configured for attachment to the chassis  102 , having an output on line  118  to supply images of a geographic location proximate to the chassis  102 . The communications subsystem  116  accepts the camera images for local storage or transmission to the central server  134 . In one aspect the camera  136  is directed towards the media subsystem viewing screen of used). In this manner any distortion of the image caused as a result of the screen presenting a non-planar or atypical surface can be corrected by the image projector of used), or by a server-based correction software application (not shown). 
     The camera images may also be used to modify the value of the target location. For example, the recorded traffic in a location may be greater than anticipated, and the target value adjusted accordingly. That is, images recording higher pedestrian or vehicular traffic may have greater value. The data may be used to help determine the efficacy of the media or location. Alternatively or in addition, the camera images my act to verify that the media projector subsystem has been enabled, the platform is stationary, or the platform is located in a particular location. In one aspect, simply recording a change in images, and thus proximate traffic, can be used as a means for proving media projector subsystem enablement. As an alternative, or in addition to the camera, the system may further comprise a proximity detector subsystem to sense nearby motion, to measure the density of proximate vehicular or foot traffic, which data is transmitted by the communications subsystem or recorded in local memory. 
     As is common in many computer systems, processor  122 , which may include a peripheral interface, is connected to the bus line  118 , to pull operating instructions from operating system (OS)  140  and software applications in memory  124 , and manage communications between the various components of system  100 . Likewise, server  134  would be enabled through the use of processor  142  and OS  144 . For ease of understanding, the above-described functions have been described as individual components. However, it should be understood that in practice, multiple functions may be performed by a single device, subsystem, or software application. 
       FIG. 2  is a schematic block diagram depicting a variation of the third party-directed mobile media system. In this variation, the system  100  includes a human agent user interface (UI)  200  connected to the communications subsystem  116  on line  118  to receive the mobile platform geographic location destination instructions from the second entity. The UI  200  permits a human agent to receive the destination instructions and to manually drive the mobile platform to that destination. Although not explicitly shown, the system of  FIG. 2  may further comprise an autonomous self-driving application as in  FIG. 1A . 
       FIG. 3  is a schematic block diagram of the server depicted in  FIGS. 1A and 2 . For convenience, all the components associated with server  134  are shown embedded as a single schematic block, but it should be understood that these components are not necessarily embedded in a single hardware unit or server, or in communication with each other. Alternatively, the software applications may be cooperating components of an overall software system. As shown, the server  134  connected to antenna  300  through communications device  302 , to receive the verification information, and other information from system ( 100 , see  FIG. 1A ). Although depicted as a wireless communications system, it should be understood that the linkage represented by the communication device may represent Internet and Ethernet linkages to cell tower base stations and cloud search engines, or any other means of communication, and may generally be referred to as portal. The communications device  302  also supplies destination instructions from the second entity. 
     A second interface on line  304 , also referred to as a customer portal, receives client goals such target market, deployment hours, deployment rate, and positions to name a few examples. The customer portal on line  304  also receives explicit destination instructions from a second entity. Alternatively, a destination application  306  is embedded in memory  132 , including processor instructions for automatically (without direct human intervention) determining the destination instructions in response to client goals. In one aspect, the destination application is a machine learning (ML) model that is trained by sampling a plurality of manual instructions previously supplied by the second entity, and which infers destinations from the model. Destination instructions may also be responsive to the targeting  128  and reward application  130 . The client goals and targeting may be responsive to factors such as location, local demographics, traffic, population density, length of deployment, and combinations thereof. An operating system  144  works in cooperation with the processor  142  to enable software applications in memory  132  and to process information to-and-from communications device  302 . 
     Considering  FIGS. 1A, 2, and 3 , the access point  110  can be used to support a type of data mapping. The access point is publically accessible to user devices  138  that include smartphones, personal devices, or generally, any type of computing device. Typically, the user devices  138  are enabled for WiFi and Bluetooth communications. As used herein, the term data mapping includes the collection of data from the user devices  138 . In one aspect, user data information (e.g., addresses) is collected voluntarily, with the user explicitly agreeing to data collection in response to an access point provided services, such as the provision of an Internet browser, email, Internet, or social media services. For example, if the access point  110  is a WiFi hotspot that accepts Uniform Resource Locator (URL) address requests from a user device (e.g., a smartphone), the URL address requests may be transmitted to a Domain Name System (DNS) service  312  embedded with server  134 . The DNS service  312  makes address searches, if necessary, via the Internet interface on line  314 . Likewise, the customer portal may be enabled using the Internet interface on line  314 . Otherwise, the information is collected without an explicit agreement by the user, where legal. Rewards to the first or second entities may be based upon the volume of traffic through the WiFi hotspot or access point data collected. In some aspects, camera images, in cooperation with a facial recognition software application  316  (e.g., DeepFace), are used for data tracking. 
       FIGS. 4A through 4C  are diagrams depicting a pedestrian mobile media system. The system  400  comprises a chassis  402  and a movement subsystem  404  attached to the chassis, configured for moving the chassis on a pedestrian thoroughfare. For simplicity, the combination of chassis  402  and  404  may be thought of as a robot. For example, the robot may resemble Honda&#39;s Advanced Step in Innovative Mobility (ASIMO) humanoid device. However, the chassis  402  and movement subsystem  404  are not limited to any particular chassis shape or means of locomotion. A media subsystem  106  is configured for attachment to the chassis  402 . As described above, the media subsystem  106  may be a media projection subsystem  108 , a publically accessible access point  110 , or both. Some examples of a media projection subsystem  108  include an image projector, a liquid crystal display, a light emitting diode display, a screen deployed over an exterior surface of the chassis, a wallscape, a pedestrian media topper, and combinations thereof. 
     A location subsystem  114  determines the geographic location of the chassis. A wireless communications subsystem  116  has an interface on line  118  to receive verification information including the chassis geographic location and an interface connected to antenna  120  to receive chassis geographic location destination instructions. In one aspect, the chassis is associated with (e.g., owned by) a first entity and the chassis geographic location destination instructions are received from a different second entity who may, for example, also supply the media. The second entity may also select the explicit media to be displayed and the type of media projection subsystem  108  used to display the media. 
     A processor  122  and a non-transitory memory  124  are typically embedded with the chassis. In one aspect, an autonomous movement application  406  is stored in the memory  124  and enabled as a sequence of processor executable steps for autonomously directing the movement subsystem  404  to a selected chassis geographic location destination. In common with a self-driving vehicle, such a system may include sensors such as a camera, IMUs, SONAR, LIDAR, or photodection ranging systems, and wheels for enabling the movement subsystem  404 . Alternatively or in addition, a human agent UI  200  is connected to the communications subsystem  116  to receive the chassis geographic location destination instructions. The UI  200  permits the movement subsystem  404  to be operated by a human in the manner of a conventional sandwich board sign. 
     As in system  100 , the communications subsystem receives verification information including the enablement of the media projection subsystem, the enablement of the access point, and the enablement of both the media projection subsystem and the access point. The verification information can be stored in local memory  124  or wirelessly transmitted to a central server  134  from which the destination instructions are received. Although not shown in detail, the server of  FIG. 4A  is substantially the same as the one described in  FIG. 3 . The communications subsystem  116  may also receive enablement verification information when the chassis is located in a selected stationary geographic location destination or when the chassis is following a selected stationary geographic location destination route. 
     Also as described in  FIGS. 1A, 2, and 3 , system  400  may include a targeting subsystem  128 , reward subsystem  130 , camera  136 , and central server  134 , the details of which are not repeated here in the interest of brevity. 
       FIG. 4B  depicts a perspective view of an exemplary pedestrian mobile media system occupying a position on a sidewalk.  FIG. 4C  depicts a route followed by the pedestrian mobile media system in response to destination instructions, with the “Xs” representing (temporarily) stationary positions. 
       FIG. 5  is a schematic block diagram depicting a media distribution system for an autonomous vehicle. The system  500  comprises a media projection subsystem  502 , associated with a first entity, comprising a roller-retractable flexible display screen  504  capable of being mounted on a roof of an automotive vehicle, and an interface on line  506  to supply an enablement signal in response to the display screen being selectively unrolled for deployment over a substantially vertical external side of the automotive vehicle. An identifier  508  is associated with the media projection subsystem first entity, having an interface on line  510  to supply an identification code. An automotive vehicle autonomous driving application  512 , stored in a non-transitory memory  514 , includes a sequence of processor executable steps for autonomously driving the automotive vehicle to a selected target vehicle parking location. A location device  516  supplies the geographic location of the media projection subsystem  502  on line  518 . A verifier  520  has an interface connected to receive the enablement signal, the identification code, and the geographic location, and an interface on line  522  to supply verification information responsive to the enablement signal, the identification code, and the geographic location. A communications subsystem  524  has an interface on line  522  to receive verification information and an interface (wireless)  526  to transmit the verification information to a server  528  and to receive the selected vehicle parking location from the server. 
     A targeting software application  530  is stored in a non-transitory memory  532  of the server  528 , enabling a sequence of processor executable instructions for permitting the first entity to select a target vehicle parking location from a plurality of value weighted target vehicle parking locations. The media projection subsystem display screen  504  is deployed in the selected target vehicle parking location. 
     In one aspect as shown in phantom, the system  500  further comprises a publically accessible access point (AP)  534  that is typically WLAN, WPAN, and both WLAN and WPAN devices. The AP  534  is connected to the communications subsystem  524  on line  536  to facilitate communication to a connected user personal device (e.g., smartphone) via the communications subsystem  524  and the server  528 . 
       FIG. 6  is a flowchart illustrating a method for third p arty-directed mobile media. Although the method is depicted as a sequence of numbered steps for clarity, the numbering does not necessarily dictate the order of the steps. It should be understood that some of these steps may be skipped, performed in parallel, or performed without the requirement of maintaining a strict order of sequence. The method steps are supported by the above system descriptions and, generally, the method follows the numeric order of the depicted steps. The method starts at Step  600 . Step  602  provides a system with chassis and media subsystems configured for attachment to a mobile platform associated with a first entity. The media subsystem may be a media projection subsystem and/or a publically accessible access point as described above. Step  604  determines a geographic location of the mobile platform. Step  606  receives mobile platform geographic location destination instructions from a second entity, different than the first entity. Note: Step  604  may be performed simultaneously with, or after the performance of Step  606 . In Step  608  the mobile platform is transported to the destination location. In one aspect, Step  602  provides a mobile platform autonomous driving application and in Step  608  the mobile platform is transported using the autonomous driving application. Alternatively, Step  602  provides a UI, Step  606  relays the destination instructions to the UI, and in Step  608  the mobile platform is transported through actions performed by a human agent. 
       FIG. 7  is a plan view of geographic regions cross-referenced to the weighted value of various stationary positions. As shown, regions along Main Street have a value of 1, the highest rated value. The regions along Broadway have a value of 2. The regions along Oak have a value of 3. The region along Elm near Main Street have a value of 3, which decreases to a value of 4 near Sinclair Street, and the regions along Sinclair Street have a value of 5. 
     The systems described above can be adapted for use in a model where an advertiser or commercial entity pays for service based upon performance. For example, an advertising (server) client may contract with a system provider stipulating a target market and deployment hours/rate. The system provider (intermediary organization) determines geo-fenced locations that meet or exceed the advertiser&#39;s target market based on location, demographics, traffic, population density, and other variables. Platform deployment time, location, quality code, and user information are recorded by the server. A system provider algorithm determines platform performance based on length of deployment, contracted rate, maintenance cost reimbursement, and location quality code. 
     The systems described above support a targeted location system, where the mobile display or access point may be selectively deployed. In cooperation with the deployment of the display and/or access point, an organization or associated user is directed to preferred locations. For example, the deployment of the sign along a busy urban thoroughfare is likely to have a greater value than deployment on a suburban side-street. Other factors that may be used to calculate target value may include the time of day and the length of deployment. Thus, some key features to the system are determining that the display and/or access point have actually been deployed, and once deployed, the location of the system. 
       FIG. 8  is a diagram depicting an exemplary series of mobile platform destinations with reference to  FIGS. 1A and 2 . Initially, mobile platform  104  is parked on Main Street. The platform  104  is shown parked along the West side of Main Street in the hours from 10 until 2 o&#39;clock. The second entity sends instructions for the mobile platform  104  to be moved at 2 o&#39;clock to the South side of Broadway, where it is parked from 2 until 6 o&#39;clock. The second entity then sends instructions for the mobile platform  104  to be moved at 6 o&#39;clock to the East side of Main Street, where it is parked until 9 o&#39;clock. 
       FIGS. 9A and 9B  are diagrams depicting the media subsystem enabled as an image projector. Here, the chassis  102  is configured for attachment to the roof of an automotive vehicle  104 . In  FIG. 9A  a viewing screen  900  is deployed over an exterior surface (e.g., door) of the automotive vehicle  104 . However, it should be understood that the viewing screen may, alternatively, be deployed over other exterior surfaces (e.g., front or back). Here, two chasses are shown with associated projectors  902 , and with screens  900  overlying driver and passenger side doors. However, the system is not limited to any particular number of chasses, with supporting subsystems. In  FIG. 9B  a popup  904  extends vertically up from a substantially planar horizontal roof. Alternatively but not shown, the imaging projector subsystem may project images on both sides of the popup viewing screen, or more than one chassis/viewing screen/imaging projector subsystem may be attached to the roof. Otherwise, the popup screen may be a simple printed screen or an LED screen,  FIG. 10  depicts a variation of the media subsystem enabled as an image projector. In this aspect the chassis  102  (as described above) is configured for attachment to a roof of an automobile  104 , having a side mirror  1000 . An imaging projector  902  is selectively engageable to project an image (projected media message) on the side mirror  1000 , with the image being reflected by the side mirror. The image can be reflected, for example, on a vertical exterior surface of the automobile (e.g., door) as shown, a sidewalk located adjacent to the automobile, or a wall located adjacent to the automobile. In some aspects, if the imaging surface is a dark color or a rough surface, a portable screen may be temporarily attached to the surface. For example, in the case of a car door imaging surface, a magnetic screen can be temporarily applied to the door, or the screen can be hung from the top of the door or clamped by the window. 
       FIG. 11  depicts the media subsystem enabled as a topper. 
     The media projection topper  1100  is configured for attachment to a roof of the vehicle  104 , having display side panels  1102  to project media. A topper is typically a narrow width rectangular box, with the narrow width facing (orthogonal to) a vehicle&#39;s front and rear ends. The rectangular box length is formed by vertically oriented side panels parallel to the vehicle doors. Media messages are formed on the side panels. Typically the side panels are backlit so the media messages can be seen at night. Toppers are often used for advertising, as mounted on taxis or commercial automobiles. The topper  1100  may also be an electronic display such as an LCD or LED display. 
       FIG. 12  is a diagram depicting the media subsystem enabled as a wallscape. As shown, the chassis  102  and imaging projector  902  are configured for attachment to the roof of an automobile. The imagine projector  902  is selectively engageable to project an image on an adjacent vertical wall surface when the mobile platform  104  is parked in a stationary geographic location. 
       FIG. 13  is a diagram depicting the media subsystem enabled as a retractable screen. The chassis  102  is mounted to an automobile roof and the screen  900  is retractable. The screen  900  may be printed with a fixed advertising message, warning, or alert. In one aspect, the screen includes a field of light emitting diodes (LEDs) or liquid crystal display (LCD) for projecting (i.e., creating) a visual image. 
     Returning to  FIG. 6 , the flowchart can also be understood to describe a method for pedestrian mobile media. Step  602  provides a chassis, a movement subsystem, and a media subsystem attached to the chassis. Step  604  determines a geographic location of the chassis. Step  606  wirelessly receives chassis geographic location destination instructions. Note: Step  604  may be performed simultaneously with, or after the performance of Step  606 . In Step  608  the chassis moves on a pedestrian thoroughfare to the destination location. In one aspect Step  602  provides a chassis associated with a first entity and Step  606  receives chassis geographic location destination instructions are received from a second entity, different than the first entity. In another aspect, Step  602  provides an autonomous movement application and in Step  608  the autonomous movement application directs the movement subsystem to a selected chassis geographic location destination. Alternatively, Step  602  provides a UI, Step  606  relays the destination instructions to the UI, and in Step  608  the chassis is moved in response to actions performed by a human agent. 
       FIG. 15  is a flowchart illustrating a method for monitoring the provision of media distributed by an autonomous automotive vehicle. The method begins at Step  1500 . Step  1502  provides a media projection subsystem capable of being attached to an automotive vehicle, an autonomous driving application, and an identifier associated the media projection subsystem. In Step  1504  a first entity selects a target location using a targeting software application, stored in a server memory, and enabled as a sequence of instructions. In Step  1506  the autonomous driving applications parks the automotive vehicle at the selected target location, selected from a plurality of value weighted target parking locations. Subsequent to parking the automotive vehicle, Step  1508  selectively enables the media projection subsystem. Step  1510  determines the geographic location of the media projection subsystem. Step  1512  verifies the identifier and the enablement of the media projection system. Step  1514  communicates, to a server, verification information including the media projection subsystem location, identifier, and enablement of the media projection subsystem. In Step  1516  the server accepts the verification information, and in Step  1518  the server stores the verification information in a non-transitory memory. In one aspect, Step  1502  provides a publically accessible access point (AP), and Step  1508  selectively enables the AP. 
       FIG. 16  is a flowchart illustrating method for autonomously driving a mobile media system. The method starts at Step  1600 . Step  1602  provides a chassis, configured for attachment to a mobile platform, an autonomous driving application, and a media subsystem. Step  1604  determines a geographic location of the mobile platform. Step  1606  wirelessly receives mobile platform geographic location destination instructions. Note: Step  1604  may be performed simultaneously with, or after the performance of Step  1606 . Step  1608  autonomously drives the mobile platform to the selected mobile platform geographic location destination. In one aspect, Step  1602  provides a chassis associated with a first entity, and Step  1606  receives the destination instructions supplied by a second entity, different than the first entity. 
       FIGS. 17A through 17C  depict the media subsystem enabled as an LCD or LED display. In  FIG. 17A  rigid panel displays  1700  (shown in phantom) are secured inside chassis  102  for storage while the vehicle is being moved. In  FIGS. 17B and 17C  the displays  1700  are deployed over an exterior surface of the vehicle.  FIG. 17A  also depicts a topper  1100  secured to the top of the chassis, as shown for example by roof rack type rails  1702 .  FIG. 17C  depicts a motion sensor  1704  mounted on the chassis  102  or on the display (not shown). The motion sensor permits the displays to be powered down, to save energy, if no pedestrian or vehicular traffic is detected. 
       FIG. 14  is a diagram depicting a mobile platform including a mobile locker system in combination with a media subsystem. The mobile locker system  1800  is described in detail in parent application Ser. No. 17/097,256, filed on Nov. 13, 2020, entitled SYSTEM AND METHOD FOR MOBILE GIG LOCKER, and which is incorporated herein by reference. Besides the mobile lockers  1800 , the mobile platform  104  also includes a mobile media chassis  102  with a deployed viewing screen  900 , and a topper  1100 . Although a pickup truck mobile platform  104  is shown as an example, it should be noted that the combination of the mobile lockers  1800  and media subsystem are not limited to any particular type of mobile platform. Likewise, although a topper  1100  and screen  900  are shown as examples, the combination of mobile lockers and media subsystem are not limited to any particular media projection subsystem. Although not explicitly shown in this figure, the combination of mobile locker and media subsystem may further include a publically accessible access point, as described above. 
     Systems and methods have been provided for the provision of mobile media communications. Examples of particular message structures, schematic block linkages, and hardware units have been presented to illustrate the invention. However, the invention is not limited to merely these examples. Other variations and embodiments of the invention will occur to those skilled in the art.