Patent Publication Number: US-11036373-B1

Title: Mobile device transparent screen overlay

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application is a continuation of and claims priority under 35 U.S.C. § 120 to U.S. patent application Ser. No. 15/724,243 filed on Oct. 3, 2017, entitled “Mobile Device Transparent Screen Overlay,” by Drew Thomas Dennis, et al., which is incorporated herein by reference in its entirety for all purposes. 
    
    
     STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT 
     Not applicable. 
     REFERENCE TO A MICROFICHE APPENDIX 
     Not applicable. 
     BACKGROUND 
     Mobile communication devices may comprise a lock screen on a display of the mobile communication device. The lock screen may regulate access to the full functionality of the mobile communication device. For example, the lock screen may require an input from the user in order to receive access to the mobile communication device. 
     SUMMARY 
     In an embodiment, a mobile communication device is disclosed. The mobile communication device comprises a display, a processor, and a non-transitory memory. The mobile communication device also comprises a client application stored in the non-transitory memory that, when executed by the processor, displays a transparent overlay on a lock screen on the display of the mobile communication device. The transparent overlay comprises content including at least one of a message, a picture, an animation, or a video associated with renewing a service subscription. The content is displayed on a portion of the display. The client application also receives a touch input to the display and determines whether the touch input corresponds to the portion of display displaying the content of the transparent overlay. In response to determining that the touch input corresponds to the portion of the display displaying the content of the transparent overlay, the client application bypasses the lock screen and displays renewal content associated with renewing the service subscription on the display. In response to determining that the touch input does not correspond to the portion of the lock screen displaying the transparent overlay, the client application removes the transparent overlay from the display to allow touch inputs to go to the lock screen and enables a security feature to allow unlocking of the mobile communication device based on user input. 
     In another embodiment, a method for prompting service subscription renewal is disclosed. Each step of the method is performed by a client application stored in a non-transitory memory of a mobile communication device and executable by a processor of the mobile communication. The method comprises displaying a transparent overlay on a lock screen on the display of the mobile communication device. The transparent overlay comprises content including at least one of a message, a picture, an animation, or a video associated with renewing a service subscription. The content is displayed on a portion of the display. The method also comprises receiving a touch input to the display screen and determining whether the touch input corresponds to the portion of the display screen displaying the content of the transparent overlay. The method additionally comprises, in response to determining that the touch input corresponds to the portion of display displaying the content of the transparent overlay, bypassing the lock screen and displaying renewal content associated with renewing the service subscription on the display. The method further comprises, in response to determining that the touch input does not correspond to the portion of the display displaying the content of the transparent overlay, removing the transparent overlay from the display to allow touch inputs to go to the lock screen and enabling a security feature to allow unlocking of the mobile communication device based on user input. 
     In yet another embodiment, a method for prompting service subscription renewal is disclosed. Each step of the method is performed by a client application stored in a non-transitory memory of a mobile communication device and executable by a processor of the mobile communication. The method comprises displaying a transparent overlay on a lock screen on the display of the mobile communication device. The transparent overlay comprises content including at least one of a message, a picture, an animation, or a video associated with renewing a service subscription. The content is displayed on a portion of the display. The method also comprises, in response to a determination that no touch input corresponding to the portion of the display displaying the content of the transparent overlay has been received and in response to the mobile communication device being unlocked, displaying a second transparent overlay on the display of the mobile communication device before displaying a home screen of the mobile communication device. The second transparent overlay comprises at least one of a message, a picture, an animation, or a video associated with renewing the service subscription. The method additionally comprises, in response to a determination that no touch input corresponding to the second transparent overlay has been received, providing a notification associated with renewal of the service subscription to a notification area on the display of the mobile communication device. The method further comprises, after providing the notification and in response to a determination that the service subscription has yet to be renewed, temporarily replacing a plurality of widgets on a portion of the home screen of the mobile communication device with content associated with renewal of the service subscription. 
     These and other features will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings and claims. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       For a more complete understanding of the present disclosure, reference is now made to the following brief description, taken in connection with the accompanying drawings and detailed description, wherein like reference numerals represent like parts. 
         FIG. 1  is a block diagram of a communication system according to an embodiment of the disclosure. 
         FIG. 2  is a flow chart of a method according to an embodiment of the disclosure. 
         FIG. 3  is a flow chart of another method according to an embodiment of the disclosure. 
         FIG. 4  is an illustration of a mobile communication device according to an embodiment of the disclosure. 
         FIG. 5  is a block diagram of a hardware architecture of a mobile communication device according to an embodiment of the disclosure. 
         FIG. 6A  is a block diagram of a software architecture of a mobile communication device according to an embodiment of the disclosure. 
         FIG. 6B  is a block diagram of another software architecture of a mobile communication device according to an embodiment of the disclosure. 
         FIG. 7  is a block diagram of a computer system according to an embodiment of the disclosure. 
     
    
    
     DETAILED DESCRIPTION 
     It should be understood at the outset that although illustrative implementations of one or more embodiments are illustrated below, the disclosed systems and methods may be implemented using any number of techniques, whether currently known or not yet in existence. The disclosure should in no way be limited to the illustrative implementations, drawings, and techniques illustrated below, but may be modified within the scope of the appended claims along with their full scope of equivalents. 
     The pending application is directed to a system and methods that provide a multi-tiered approach on a mobile communication device to promote renewal of a service subscription before expiration of the service subscription. The multi-tiered approach may comprise a client application on the mobile communication device displaying one or more transparent overlays in a prioritized sequence at different points during the cycle of a user using their mobile communication device to increase the chances of renewal of the service subscription. The transparent overlay may comprise content that comprises at least one of a message, a picture, an animation, or a video associated with renewing the service subscription. The initial tier of the multi-tiered approach comprises the client application displaying a transparent overlay on top of a lock screen on a display of the mobile communication device. 
     A lock screen generally refers to a screen presented after the display of a dark screen, which may also be referred to as a sleep screen display in some contexts, and before the display of a home screen. The lock screen may regulate access to the full functionality of the mobile communication device. For example, the lock screen may wait for an input from the user in order to grant access to the controls of the user equipment (UE). The input from the user may be a swipe screen input, a personal identification number, a biometric input, or another type of user input. After the user input is verified, the user is granted access to the functions of the mobile communication device. 
     Displaying the transparent overlay on top of the lock screen may provide a unique opportunity to engage the user and encourage them to renew their subscription account because it is the first screen they see after the sleep screen. However, display of a transparent overlay on top of a lock screen of the mobile communication device may cause technical challenges to the traditional functionality of the lock screen because an overlay layer typically receives all of the inputs. If the transparent overlay on the lock screen received all of the inputs, the traditional functionality of lock screen would be impaired, and the mobile communication device would be indefinitely locked. 
     To address the above technical challenge, the pending application provides a technical solution. In particular, the client application may display the transparent overlay on top of the lock screen on the display of the mobile communication device, but the content of the transparent overlay may only reside on a portion of the display of the mobile communication device. Thus, the client application may determine whether a touch input to the display corresponds to the portion of the display displaying the content of the transparent overlay. In response to determining that the touch input corresponds to the portion of the display displaying the content of the transparent overlay, the client application may bypass the lock screen and display renewal content associated with renewing the service subscription on the display. The renewal content may comprise an offer to renew the service subscription. In response to determining that the touch input does not correspond to the portion of the display displaying the content of the transparent overlay, the client application may remove the transparent overlay from the display to allow touch inputs to go to the lock screen and enable a security feature to allow unlocking of the mobile communication device based on user input, thereby maintaining the traditional functionality of the lock screen. 
     If the user of the mobile communication device does not engage with the transparent overlay on the lock screen, a second tier of the multi-tiered approach may comprise the client application displaying a second transparent overlay prior to expiration of the service subscription, but at a different point during the cycle of the user using their mobile communication device. For example, in response to determining that the touch input does not correspond to the portion of the display displaying the content of the transparent overlay and in response to the mobile communication device being unlocked, the client application may display a second transparent overlay on the display of the mobile communication device before displaying a home screen of the mobile communication device. Displaying the second overlay before displaying the home screen of the mobile communication device may provide another unique opportunity to engage the user and encourage them to renew their service subscription before the user has the opportunity to become engrossed with the icons, widgets, and/or the indications of any updates (e.g., new unread text messages present, new unread email arrived, etc.) on the home screen. 
     If the user interacts with the second overlay, the client application may display renewal content associated with renewing the service subscription on the display. For example, in response to determining that a second touch input corresponds to at least a portion of the display displaying the second transparent overlay, the client application displays renewal content associated with renewing the service subscription on the display. In response to determining that the second touch input does not correspond to the at least the portion of the display displaying the second transparent overlay, the client application may remove the second transparent overlay and reveal the home screen, thereby allowing touch inputs to go to the home screen. 
     If the user does not engage with the transparent overlay on the lock screen or the second transparent overlay displayed after the lock screen and before the home screen, a third tier of the multi-tiered approach may comprise the client application providing a notification associated with renewal of the service subscription to a notification area on the display of the mobile communication device before expiration of the service subscription. For example, in response to determining that the second touch input does not correspond to the at least the portion of the display displaying the second transparent overlay, the client application may provide a notification associated with renewal of the service subscription to a notification area on the display of the mobile communication device. 
     If the user does not respond to the notification, a fourth tier of the multi-tiered approach may comprise the client application temporarily replacing a plurality of widgets on a portion of the home screen with content associated with renewal of the service subscription before expiration of the service subscription. For example, after providing the notification and in response to a determination that the service subscription has yet to be renewed, the client application may temporarily replace a plurality of widgets on a portion of the home screen of the mobile communication device with content associated with renewal of the service subscription. This prioritized, multi-tiered approach may help retain customers of the service subscription. 
     While the multi-tiered approach is discussed above as being applied to promote subscription renewal, this multi-tiered approach could be applied in different contexts without departing from the spirit or scope of the disclosure. For example, the multi-tiered approach could be applied to promote content (e.g., promotional, informational, or entertainment content). In another example, the multi-tiered approached could be applied to promote sales for an upcoming event such as concert or sporting event. In yet another example, the multi-tiered approach could be applied to promote scheduling an upcoming appointment (e.g., an annual physical, annual eye doctor&#39;s appointment, semi-annual dentist appointment, etc.). 
     Turning now to  FIG. 1 , a system  100  is described. In an embodiment, the system  100  comprises a user equipment (UE)  102  having a cellular radio transceiver  104  that may be able to establish a wireless communication link to a cell site  106  which communicatively links the UE  102  to a network  108 . The UE  102  may further comprise a WiFi radio transceiver  110  that may establish a wireless communication link to a WiFi access point (AP)  112  which communicatively links the UE  102  to the network  108 . The UE  102  may further comprise a processor  114 , a display  116 , and a memory  118 . The memory  118  may store a client application  120 . The client application  120  may be stored in a non-transitory region of the memory  118 . 
     The UE  102  may be referred to as a mobile communication device. The UE  102  may be a mobile phone, a smart phone, a personal digital assistant (PDA), a media player, a wearable computer, a headset computer, a laptop computer, a notebook computer, or a tablet computer. The cell site  106  may be an enhanced Node B (eNB), a base transceiver station (BTS), a picocell, or other cellular radio access network (RAN) access point. The cell site  106  may provide a cellular wireless communication link to the UE  102  according to at least one of a long-term evolution (LTE), a code division multiple access (CDMA), a global system for mobile communications (GSM), or a worldwide interoperability for microwave access (WiMAX) cellular telecommunication protocol. The system  100  may comprise any number of UEs  102 , any number of cell sites  106 , and any number of WiFi APs  112 . 
     The system  100  may also comprise a server  122 , which may be implemented as a computer system. Computer systems are described further hereinafter. The system  100  may further comprise a database  124 . The server  122  may be communicatively coupled via the network  108  to the database  124 . The network  108  comprises one or more private networks, one or more public networks, or a combination thereof. The network  108  promotes communication as desired among the server  122  and the database  124  and communication of the UE  102  to other UEs and host computers (not shown). 
     In an embodiment, the client application  120  implements instructions to provide a prioritized, multi-tiered approach on the UE  102  to promote renewal of a service subscription before the service subscription expires. The service subscription may comprise a wireless communication service subscription or a different type of service subscription for example access to premium content or streamed video. The instructions implemented by the client application  120  may be received or downloaded from the server  122 . 
     The multi-tiered approach may comprise the client application  120  displaying one or more transparent overlays in a prioritized sequence at different points during the cycle of a user using the UE  102  to increase the chances of renewal of the service subscription. For example, the initial tier of the multi-tiered approach may comprise the client application  120  displaying a transparent overlay on a lock screen on the display  116  of the mobile communication device. Displaying the transparent overlay on the lock screen may provide a unique opportunity to engage the user and encourage them to renew their subscription account because it is the first screen they see after the sleep screen. The transparent overlay may comprise content that comprises at least one of a message, a picture, an animation, a video, or some other content associated with renewing the service subscription. The transparent overlay may be based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information and/or other user information and may be stored in the database  124 . For example, if the user profile indicates that the user is a sports fan, the content of the second transparent overlay may include sports related undertones. In an embodiment, the transparent overlay is stored in the database  124  and received by the UE  102  from the server  122 . In some instances, the transparent overlay may be pre-loaded on to the UE  102  and stored in the memory  118 . 
     The initial tier of the multi-tiered approach, which includes the displaying of the transparent overlay on the lock screen of the UE  102 , may be triggered based on one or more factors. For example, the server  122  may maintain a list of customers who are a potential churn risk. A customer who is a potential churn risk may be likely to not renew their service subscription and/or may decide to subscribe to a different service. If the UE  102  is on the list, the client application  120  may receive a command or prompt from the server  122  and display the transparent overlay on the lock screen of the UE  102 . In another example, the transparent overlay may be displayed on the lock screen of the UE  102  based on the service subscription expiring within a predefined amount of time. The client application  120  may determine that the service subscription is expiring within the predefined amount of time or the server  122  may make the determination and send a command or prompt to the UE. In yet another example, the transparent overlay may be displayed on the lock screen of the UE  102  based on a location of the UE  102 . For instance, the location of the UE  102  may be monitored or tracked, such as for example by the server  122 . If the location of the UE  102  is or was in the vicinity of a competitor&#39;s store, the client application  120  may receive a command or prompt from the server  122  and initiate the multi-tiered approach by displaying the transparent overlay on the lock screen of the UE  102 . While each factor is discussed above in isolation, the initial tier of the multi-tiered approach may be triggered based on a combination of any of the factors discussed above (e.g., the UE  102  is on the list and the service subscription is expiring within the predefined amount of time, the UE  102  is on the list and a determination has been made the UE  102  has been within the vicinity of a competitor&#39;s store, etc.). 
     The traditional functionality of the lock screen of the UE  102  may be to regulate access to the full functionality of the UE  102 . For example, the lock screen may wait for an input from the user in order to grant access to the controls of the UE  102 . The input from the user may be a swipe input, a personal identification number, a biometric input, or another type of user input. After the user input is verified, the user is granted access to the functions of the UE  102 . 
     Display of the transparent overlay on the lock screen of the UE  102  may cause technical challenges to providing the traditional functionality of the lock screen because a top layer typically receives all of the inputs and the overlay is the top layer. If the transparent overlay on the lock screen received all of the inputs, the traditional functionality of lock screen would be impaired, and the UE  102  would be indefinitely locked. To address this technical challenge, the pending application provides a technical solution. In particular, the client application  120  may display the transparent overlay on top of the lock screen on the display  116  of the UE  102 , but the content of the transparent overlay may only reside on a portion of the display  116  of the UE  102 . Thus, the client application  120  may determine whether a touch input to the display  116  corresponds to the portion of the display  116  displaying the content of the transparent display. 
     In an embodiment, in response to determining that the touch input corresponds to the portion of the display  116  displaying the content of the transparent display, the client application  120  bypasses the lock screen and displays renewal content associated with renewing the service subscription on the display  116 . Bypassing the lock screen may comprise unlocking the UE  102  without requiring user input. The renewal content may comprise an offer to renew the service subscription. The renewal content may be based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information, phone type information, usage amount information, or other user information. The user profile and/or the renewal content may be stored in the database  124 . In an embodiment, the renewal content is received by the UE  102  from the server  122 . In some instances, the renewal content may be pre-loaded on to the UE  102  and stored in the memory  118 . 
     In response to determining that the touch input does not correspond to the portion of the display  116  displaying the content of the transparent display, the client application  120  may remove the transparent overlay from the display  116  to allow touch inputs to go to the lock screen and enable a security feature to allow unlocking of the UE  102  based on user input, thereby maintaining the traditional functionality of the lock screen. The user input for the security feature may comprise a swipe input, a personal identification number, a biometric input, or another type of input. Examples of a biometric based security feature may comprise fingerprint recognition, facial recognition, and iris recognition. In some embodiments, if the user does not interact with the transparent overlay on the lock screen and/or the user has not yet renewed the service subscription, the client application  120  may wait a predetermined amount of time and then re-display the transparent overlay on the lock screen of the UE  102  or display a different transparent overlay on the lock screen of the UE  102  before expiration of the service subscription. 
     If the user of the UE  102  does not engage with the transparent overlay on the lock screen, a second tier of the multi-tiered approach may comprise the client application  120  displaying a second transparent overlay prior to expiration of the service subscription, but at a different point during the cycle of the user using the UE  102 . For example, in response to determining that the touch input does not correspond to the portion of the display  116  displaying the content of the transparent display and in response to UE  102  being unlocked, the client application  120  may display a second transparent overlay on the display  116  of the UE  102  before displaying a home screen of the UE  102 . Displaying the second overlay before displaying the home screen of the UE  102  may provide another unique opportunity to engage the user and encourage them to renew their service subscription before the user has the opportunity to become engrossed with the icons, widgets, and/or the indications of any updates (e.g., new unread text messages present, new unread email arrived, etc.) on the home screen. The display of the second transparent overlay may be minutes, hours, days, weeks, or some other amount of time after the display of the transparent overlay on the lock screen. 
     The second transparent overlay may comprise the same or different content than the virtual overlay displayed on the lock screen of the UE  102 . The second transparent overlay may comprise content that comprises at least one of a message, a picture, an animation, a video, or some other content associated with renewing the service subscription. In an embodiment, the second transparent overlay is based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information and/or other user information and may be stored in the database  124 . For example, if the user profile indicates that the user is a sports fan, the content of the second transparent overlay may include sports related undertones. In an embodiment, the second transparent overlay is stored in the database  124  and received by the UE  102  from the server  122 . In some instances, the second transparent overlay may be pre-loaded on to the UE  102  and stored in the memory  118 . 
     The second tier of the multi-tiered approach, which includes the displaying of the second transparent overlay on the display  116  of the UE  102  after the lock screen and before the home screen is displayed on the UE  102 , may be triggered based on one or more factors. For example, the server  122  may maintain a list of customers who are a potential churn risk. If the UE  102  is on the list, the second transparent overlay may be displayed on the UE  102  before displaying the home screen. In another example, the second transparent overlay may be displayed on the UE  102  before displaying the home screen based on the service subscription expiring within a predefined amount of time. In yet another example, the second transparent overlay may be displayed on the UE  102  before displaying the home screen based on a location of the UE  102 . For instance, the location of the UE  102  may be monitored or tracked, such as for example by the server  122 . If the location of the UE  102  is or was in the vicinity of a competitor&#39;s store, the client application  120  may initiate the second tier of the multi-tiered approach by displaying the second transparent overlay on the UE  102  before displaying the home screen. While each factor is discussed above in isolation, the second tier of the multi-tiered approach may be triggered based on a combination of any of the factors discussed above. 
     If the user interacts with the second overlay, the client application  120  may display renewal content associated with renewing the service subscription on the display  116 . For example, in response to determining that a second touch input corresponds to at least a portion of the display  116  displaying the second transparent overlay, the client application  120  displays renewal content associated with renewing the service subscription on the display  116 . The renewal content may comprise an offer to renew the service subscription. The renewal content may be based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information, phone type information, usage amount information, or other user information. The user profile and/or the renewal content may be stored in the database  124 . In an embodiment, the renewal content is received by the UE  102  from the server  122 . In some instances, the renewal content may be pre-loaded on to the UE  102  and stored in the memory  118 . In an embodiment, the renewal content displayed in response to selection of the second transparent overlay is different than the renewal content that is displayed if the transparent overlay on the lock screen is selected. For instance, the renewal content displayed in response to selection of the second transparent overlay may be more attractive to the user of the UE  102  (e.g., less money to renew, more services included with the renewal, etc.) to try to persuade the user to renew the subscription service since the expiration time is closer. 
     In response to determining that the second touch input does not correspond to the at least the portion of the display  116  displaying the second transparent overlay, the home screen may be displayed on the display  116  of the UE  102 . In some embodiments, if the user does not interact with the second transparent overlay and/or the user has not yet renewed the service subscription, the client application  120  may wait a predetermined amount of time and then, after the user unlocks the UE  102  a different time, the client application  120  may re-display the second transparent overlay on display  116  before displaying the home screen or display a different transparent overlay before displaying the home screen prior to expiration of the service subscription. The re-display of the transparent overlay of the lock screen may be minutes, hours, days, weeks, or some other amount of time after the initial display of the transparent overlay on the lock screen. 
     If the user does not engage with the transparent overlay on the lock screen or the second transparent overlay displayed after the lock screen and before the home screen, a third tier of the multi-tiered approach may comprise the client application  120  providing a notification associated with renewal of the service subscription to a notification area on the display  116  of the UE  102  before expiration of the service subscription. For example, in response to determining that the second touch input does not correspond to the at least the portion of the display  116  displaying the second transparent overlay, the client application  120  may provide a notification associated with renewal of the service subscription to a notification area on the display  116  of the UE  102 . The notification may be provided minutes, hours, days, weeks, or some other amount of time after the display of the second transparent overlay. In an embodiment, the notification is based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information and/or other user information and may be stored in the database  124 . The third tier of the multi-tiered approach may be triggered based on one or more factors (e.g., based on a location of the UE  102 , based on the service subscription expiring within a predefined amount of time, etc.). 
     In an embodiment, in response to selection of the notification, the client application  120  provides renewal content to the display  116  of the UE  102 . The renewal content may comprise an offer to renew the service subscription. The renewal content may be based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information, phone type information, usage amount information, or other user information. The user profile and/or the renewal content may be stored in the database  124 . In an embodiment, the renewal content is received by the UE  102  from the server  122 . In some instances, the renewal content may be pre-loaded on to the UE  102  and stored in the memory  118 . In an embodiment, the renewal content displayed in response to selection of the notification is different than the renewal content that is displayed if the second transparent overlay is selected and/or the renewal content that is displayed if the transparent overlay on the lock screen is selected. For instance, the renewal content displayed in response to selection of the notification may be more attractive to the user of the UE  102  (e.g., less money to renew, more services included with the renewal, etc.) to try to persuade the user to renew the subscription service since the expiration time is closer. 
     In response to determining that the user did not respond to the notification, the client application  120  may remove the notification from the notification area. In some embodiments, if the user does not interact with the notification and/or the user has not yet renewed the service subscription, the client application  120  may wait a predetermined amount of time and then provide the notification or a different notification for display in the notification area on the display  116  of the UE  102 . The providing of the notification or the different notification may occur minutes, hours, days, weeks, or some other amount of time after the notification is initially provided. 
     If the user does not respond to the transparent overlay, the second transparent overlay, and/or the notification, a fourth tier of the multi-tiered approach may comprise the client application  120  temporarily replacing a plurality of widgets on a portion of the home screen with content associated with renewal of the service subscription before expiration of the service subscription. For example, after providing the notification and in response to a determination that the service subscription has yet to be renewed, the client application  120  may temporarily replace a plurality of widgets on a portion of the home screen of the UE  102  with content associated with renewal of the service subscription. The plurality of widgets may be replaced with the content minutes, hours, days, weeks, or some other amount of time after the notification is provided. In an embodiment, the content is based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information and/or other user information and may be stored in the database  124 . In an embodiment, the plurality of widgets comprises eight widgets. However, the plurality of widgets may comprise any number of widgets without departing from the spirit or scope of the disclosure. The fourth tier of the multi-tiered approach may be triggered based on one or more factors (e.g., based on a location of the UE  102 , based on the service subscription expiring within a predefined amount of time, etc.). 
     In an embodiment, in response to selection of the content, the client application  120  provides renewal content to the display  116  of the UE  102 . The renewal content may comprise an offer to renew the service subscription. The renewal content may be based on a user profile associated with a user of the UE  102 . The user profile may comprise demographic information, phone type information, usage amount information, or other user information. The user profile and/or the renewal content may be stored in the database  124 . In an embodiment, the renewal content is received by the UE  102  from the server  122 . In some instances, the renewal content may be pre-loaded on to the UE  102  and stored in the memory  118 . In an embodiment, the renewal content displayed in response to selection of the content is different than the renewal content that is displayed if the notification is selected, the renewal content that is displayed if the second transparent overlay is selected, and/or the renewal content that is displayed if the transparent overlay on the lock screen is selected. For instance, the renewal content displayed in response to selection of the content that temporarily replaces the plurality of widgets on the home screen may be more attractive to the user of the UE  102  (e.g., less money to renew, more services included with the renewal, etc.) to try to persuade the user to renew the subscription service since the expiration time is closer. 
     In response to determining that the user did not respond to the content that temporarily replaced the plurality of widgets on the home screen, the client application  120  may restore the plurality of widgets to the home screen. In some embodiments, if the user does not interact with the content and/or the user has not yet renewed the service subscription, the client application  120  may wait a predetermined amount of time and then temporarily replace the plurality of widgets on the home screen of the UE  102  with the same content or with different content. The replacement of the plurality of widgets with the same content or different content may occur minutes, hours, days, weeks, or some other amount of time after the plurality of widgets are initially replaced with the content. 
     While discussed above as the third and fourth tiers, in some embodiments the fourth tier may occur before the third tier. For example, the client application  120  may temporarily replace a plurality of widgets on a portion of the home screen with content associated with renewal of the service subscription if the user does not engage with the transparent overlay or the second transparent overlay, and then later (e.g., if the content is not selected), the client application  120  may provide a notification associated with renewal of the service subscription to a notification area on the display  116  of the UE  102 . 
     Turning now to  FIG. 2 , a method  200  is described. At block  202 , a client application (e.g., the client application  120 ) on a mobile communication device (e.g., the UE  102 ) displays a transparent overlay on the lock screen on a display (e.g., the display  116 ) of the mobile communication device. At block  204 , the client application  120  receives a touch input to the display. At block  206 , the client application  120  determines whether the touch input corresponds to a portion of the display displaying a content of the transparent overlay. At block  208 , the client application  120 , in response to determining that the touch input corresponds to the portion of the display displaying the content of the transparent overlay, bypasses the lock screen and displays renewal content associated with renewing the service subscription on the display  116 . At block  210 , the client application, in response to determining that the touch input does not correspond to the portion of the display displaying the content of the transparent overlay, removes the transparent overlay from the display  116  to allow touch inputs to go to the touch screen and enables a security feature to allow unlocking of the mobile communication device based on user input. 
     Turning now to  FIG. 3 , a method  300  is described. At block  302 , a client application (e.g., the client application  120 ) on a mobile communication device (e.g., the UE  102 ) displays a transparent overlay on a lock screen on a display (e.g., the display  116 ) of the mobile communication device. At block  304 , the client application  120 , in response to a determination that no touch input corresponding to a portion of the display displaying a content of the transparent overlay has been received and in response to the mobile communication device being unlocked, displays a second transparent overlay on the display  116  of the mobile communication device before displaying a home screen of the mobile communication device. 
     At block  306 , the client application  120 , in response to a determination that no touch input corresponding to the second transparent overlay has been received, provides a notification associated with renewal of the service subscription to a notification area on the display  116  of the mobile communication device. At block  308 , the client application  120 , after providing the notification and in response to a determination that the service subscription has yet to be renewed, temporarily replaces a plurality of widgets on a portion of the home screen of the mobile communication device with content associated with renewal of the service subscription. 
       FIG. 4  depicts the user equipment (UE)  400 , which is operable for implementing aspects of the present disclosure, but the present disclosure should not be limited to these implementations. Though illustrated as a mobile phone, the UE  400  may take various forms including a wireless handset, a pager, a personal digital assistant (PDA), a gaming device, or a media player. The UE  400  includes a touchscreen display  402  having a touch-sensitive surface for input by a user. A small number of application icons  404  are illustrated within the touch screen display  402 . It is understood that in different embodiments, any number of application icons  404  may be presented in the touch screen display  402 . In some embodiments of the UE  400 , a user may be able to download and install additional applications on the UE  400 , and an icon associated with such downloaded and installed applications may be added to the touch screen display  402  or to an alternative screen. The UE  400  may have other components such as electro-mechanical switches, speakers, camera lenses, microphones, input and/or output connectors, and other components as are well known in the art. The UE  400  may present options for the user to select, controls for the user to actuate, and/or cursors or other indicators for the user to direct. The UE  400  may further accept data entry from the user, including numbers to dial or various parameter values for configuring the operation of the handset. The UE  400  may further execute one or more software or firmware applications in response to user commands. These applications may configure the UE  400  to perform various customized functions in response to user interaction. Additionally, the UE  400  may be programmed and/or configured over-the-air, for example from a wireless base station, a wireless access point, or a peer UE  400 . The UE  400  may execute a web browser application which enables the touch screen display  402  to show a web page. The web page may be obtained via wireless communications with a base transceiver station, a wireless network access node, a peer UE  400  or any other wireless communication network or system. 
       FIG. 5  shows a block diagram of the UE  400 . While a variety of known components of handsets are depicted, in an embodiment a subset of the listed components and/or additional components not listed may be included in the UE  400 . The UE  400  includes a digital signal processor (DSP)  502  and a memory  504 . As shown, the UE  400  may further include an antenna and front end unit  506 , a radio frequency (RF) transceiver  508 , a baseband processing unit  510 , a microphone  512 , an earpiece speaker  514 , a headset port  516 , an input/output interface  518 , a removable memory card  520 , a universal serial bus (USB) port  522 , an infrared port  524 , a vibrator  526 , one or more electro-mechanical switches  528 , a touch screen liquid crystal display (LCD) with a touch screen display  530 , a touch screen/LCD controller  532 , a camera  534 , a camera controller  536 , and a global positioning system (GPS) receiver  538 . In an embodiment, the UE  400  may include another kind of display that does not provide a touch sensitive screen. In an embodiment, the UE  400  may include both the touch screen display  530  and additional display component that does not provide a touch sensitive screen. In an embodiment, the DSP  502  may communicate directly with the memory  504  without passing through the input/output interface  518 . Additionally, in an embodiment, the UE  400  may comprise other peripheral devices that provide other functionality. 
     The DSP  502  or some other form of controller or central processing unit operates to control the various components of the UE  400  in accordance with embedded software or firmware stored in memory  504  or stored in memory contained within the DSP  502  itself. In addition to the embedded software or firmware, the DSP  502  may execute other applications stored in the memory  504  or made available via information carrier media such as portable data storage media like the removable memory card  520  or via wired or wireless network communications. The application software may comprise a compiled set of machine-readable instructions that configure the DSP  502  to provide the desired functionality, or the application software may be high-level software instructions to be processed by an interpreter or compiler to indirectly configure the DSP  502 . 
     The DSP  502  may communicate with a wireless network via the analog baseband processing unit  510 . In some embodiments, the communication may provide Internet connectivity, enabling a user to gain access to content on the Internet and to send and receive e-mail or text messages. The input/output interface  518  interconnects the DSP  502  and various memories and interfaces. The memory  504  and the removable memory card  520  may provide software and data to configure the operation of the DSP  502 . Among the interfaces may be the USB port  522  and the infrared port  524 . The USB port  522  may enable the UE  400  to function as a peripheral device to exchange information with a personal computer or other computer system. The infrared port  524  and other optional ports such as a Bluetooth® interface or an IEEE 802.11 compliant wireless interface may enable the UE  400  to communicate wirelessly with other nearby handsets and/or wireless base stations. In an embodiment, the UE  400  may comprise a near field communication (NFC) transceiver. The NFC transceiver may be used to complete payment transactions with point-of-sale terminals or other communications exchanges. In an embodiment, the UE  400  may comprise a radio frequency identify (RFID) reader and/or writer device. 
     The switches  528  may couple to the DSP  502  via the input/output interface  518  to provide one mechanism for the user to provide input to the UE  400 . Alternatively, one or more of the switches  528  may be coupled to a motherboard of the UE  400  and/or to components of the UE  400  via a different path (e.g., not via the input/output interface  518 ), for example coupled to a power control circuit (power button) of the UE  400 . The touch screen display  530  is another input mechanism, which further displays text and/or graphics to the user. The touch screen LCD controller  532  couples the DSP  502  to the touch screen display  530 . The GPS receiver  538  is coupled to the DSP  502  to decode global positioning system signals, thereby enabling the UE  400  to determine its position. 
       FIG. 6A  illustrates a software environment  602  that may be implemented by the DSP  502 . The DSP  502  executes operating system software  604  that provides a platform from which the rest of the software operates. The operating system software  604  may provide a variety of drivers for the handset hardware with standardized interfaces that are accessible to application software. The operating system software  604  may be coupled to and interact with application management services (AMS)  606  that transfer control between applications running on the UE  400 . Also shown in  FIG. 6A  are a web browser application  608 , a media player application  610 , and JAVA applets  612 . In an embodiment, a third party application  614  may be installed on the mobile communication device  400 . The web browser application  608  may be executed by the UE  400  to browse content and/or the Internet, for example when the UE  400  is coupled to a network via a wireless link. The web browser application  608  may permit a user to enter information into forms and select links to retrieve and view web pages. The media player application  610  may be executed by the UE  400  to play audio or audiovisual media. The JAVA applets  612  may be executed by the UE  400  to provide a variety of functionality including games, utilities, and other functionality. 
     The third party application  614  may be dynamically downloaded and installed during a first time that the mobile communication device  400  enters a retail store (e.g., any of a plurality of retails stores associated with a particular enterprise) and may be activated on subsequent entries into a retail store. Alternatively, the third party application  614  may be installed in another way (e.g., the user elects to install the application  614 , for example to obtain coupons or other desirable features provided via the application  614 ). 
       FIG. 6B  illustrates an alternative software environment  620  that may be implemented by the DSP  502 . The DSP  502  executes operating system kernel (OS kernel)  628  and an execution runtime  630 . The DSP  502  executes applications  622  that may execute in the execution runtime  630  and may rely upon services provided by the application framework  624 . Applications  622  and the application framework  624  may rely upon functionality provided via the libraries  626 . 
       FIG. 7  illustrates a computer system  780  suitable for implementing one or more embodiments disclosed herein. The computer system  780  includes a processor  782  (which may be referred to as a central processor unit or CPU) that is in communication with memory devices including secondary storage  784 , read only memory (ROM)  786 , random access memory (RAM)  788 , input/output (I/O) devices  790 , and network connectivity devices  792 . The processor  782  may be implemented as one or more CPU chips. 
     It is understood that by programming and/or loading executable instructions onto the computer system  780 , at least one of the CPU  782 , the RAM  788 , and the ROM  786  are changed, transforming the computer system  780  in part into a particular machine or apparatus having the novel functionality taught by the present disclosure. It is fundamental to the electrical engineering and software engineering arts that functionality that can be implemented by loading executable software into a computer can be converted to a hardware implementation by well-known design rules. Decisions between implementing a concept in software versus hardware typically hinge on considerations of stability of the design and numbers of units to be produced rather than any issues involved in translating from the software domain to the hardware domain. Generally, a design that is still subject to frequent change may be preferred to be implemented in software, because re-spinning a hardware implementation is more expensive than re-spinning a software design. Generally, a design that is stable that will be produced in large volume may be preferred to be implemented in hardware, for example in an application specific integrated circuit (ASIC), because for large production runs the hardware implementation may be less expensive than the software implementation. Often a design may be developed and tested in a software form and later transformed, by well-known design rules, to an equivalent hardware implementation in an application specific integrated circuit that hardwires the instructions of the software. In the same manner as a machine controlled by a new ASIC is a particular machine or apparatus, likewise a computer that has been programmed and/or loaded with executable instructions may be viewed as a particular machine or apparatus. 
     Additionally, after the system  780  is turned on or booted, the CPU  782  may execute a computer program or application. For example, the CPU  782  may execute software or firmware stored in the ROM  786  or stored in the RAM  788 . In some cases, on boot and/or when the application is initiated, the CPU  782  may copy the application or portions of the application from the secondary storage  784  to the RAM  788  or to memory space within the CPU  782  itself, and the CPU  782  may then execute instructions that the application is comprised of. In some cases, the CPU  782  may copy the application or portions of the application from memory accessed via the network connectivity devices  792  or via the I/O devices  790  to the RAM  788  or to memory space within the CPU  782 , and the CPU  782  may then execute instructions that the application is comprised of. During execution, an application may load instructions into the CPU  782 , for example load some of the instructions of the application into a cache of the CPU  782 . In some contexts, an application that is executed may be said to configure the CPU  782  to do something, e.g., to configure the CPU  782  to perform the function or functions promoted by the subject application. When the CPU  782  is configured in this way by the application, the CPU  782  becomes a specific purpose computer or a specific purpose machine. 
     The secondary storage  784  is typically comprised of one or more disk drives or tape drives and is used for non-volatile storage of data and as an over-flow data storage device if RAM  788  is not large enough to hold all working data. Secondary storage  784  may be used to store programs which are loaded into RAM  788  when such programs are selected for execution. The ROM  786  is used to store instructions and perhaps data which are read during program execution. ROM  786  is a non-volatile memory device which typically has a small memory capacity relative to the larger memory capacity of secondary storage  784 . The RAM  788  is used to store volatile data and perhaps to store instructions. Access to both ROM  786  and RAM  788  is typically faster than to secondary storage  784 . The secondary storage  784 , the RAM  788 , and/or the ROM  786  may be referred to in some contexts as computer readable storage media and/or non-transitory computer readable media. 
     I/O devices  790  may include printers, video monitors, liquid crystal displays (LCDs), touch screen displays, keyboards, keypads, switches, dials, mice, track balls, voice recognizers, card readers, paper tape readers, or other well-known input devices. 
     The network connectivity devices  792  may take the form of modems, modem banks, Ethernet cards, universal serial bus (USB) interface cards, serial interfaces, token ring cards, fiber distributed data interface (FDDI) cards, wireless local area network (WLAN) cards, radio transceiver cards that promote radio communications using protocols such as code division multiple access (CDMA), global system for mobile communications (GSM), long-term evolution (LTE), worldwide interoperability for microwave access (WiMAX), near field communications (NFC), radio frequency identity (RFID), and/or other air interface protocol radio transceiver cards, and other well-known network devices. These network connectivity devices  792  may enable the processor  782  to communicate with the Internet or one or more intranets. With such a network connection, it is contemplated that the processor  782  might receive information from the network, or might output information to the network in the course of performing the above-described method steps. Such information, which is often represented as a sequence of instructions to be executed using processor  782 , may be received from and outputted to the network, for example, in the form of a computer data signal embodied in a carrier wave. 
     Such information, which may include data or instructions to be executed using processor  782  for example, may be received from and outputted to the network, for example, in the form of a computer data baseband signal or signal embodied in a carrier wave. The baseband signal or signal embedded in the carrier wave, or other types of signals currently used or hereafter developed, may be generated according to several methods well-known to one skilled in the art. The baseband signal and/or signal embedded in the carrier wave may be referred to in some contexts as a transitory signal. 
     The processor  782  executes instructions, codes, computer programs, scripts which it accesses from hard disk, floppy disk, optical disk (these various disk based systems may all be considered secondary storage  784 ), flash drive, ROM  786 , RAM  788 , or the network connectivity devices  792 . While only one processor  782  is shown, multiple processors may be present. Thus, while instructions may be discussed as executed by a processor, the instructions may be executed simultaneously, serially, or otherwise executed by one or multiple processors. Instructions, codes, computer programs, scripts, and/or data that may be accessed from the secondary storage  784 , for example, hard drives, floppy disks, optical disks, and/or other device, the ROM  786 , and/or the RAM  788  may be referred to in some contexts as non-transitory instructions and/or non-transitory information. 
     In an embodiment, the computer system  780  may comprise two or more computers in communication with each other that collaborate to perform a task. For example, but not by way of limitation, an application may be partitioned in such a way as to permit concurrent and/or parallel processing of the instructions of the application. Alternatively, the data processed by the application may be partitioned in such a way as to permit concurrent and/or parallel processing of different portions of a data set by the two or more computers. In an embodiment, virtualization software may be employed by the computer system  780  to provide the functionality of a number of servers that is not directly bound to the number of computers in the computer system  780 . For example, virtualization software may provide twenty virtual servers on four physical computers. In an embodiment, the functionality disclosed above may be provided by executing the application and/or applications in a cloud computing environment. Cloud computing may comprise providing computing services via a network connection using dynamically scalable computing resources. Cloud computing may be supported, at least in part, by virtualization software. A cloud computing environment may be established by an enterprise and/or may be hired on an as-needed basis from a third party provider. Some cloud computing environments may comprise cloud computing resources owned and operated by the enterprise as well as cloud computing resources hired and/or leased from a third party provider. 
     In an embodiment, some or all of the functionality disclosed above may be provided as a computer program product. The computer program product may comprise one or more computer readable storage medium having computer usable program code embodied therein to implement the functionality disclosed above. The computer program product may comprise data structures, executable instructions, and other computer usable program code. The computer program product may be embodied in removable computer storage media and/or non-removable computer storage media. The removable computer readable storage medium may comprise, without limitation, a paper tape, a magnetic tape, magnetic disk, an optical disk, a solid state memory chip, for example analog magnetic tape, compact disk read only memory (CD-ROM) disks, floppy disks, jump drives, digital cards, multimedia cards, and others. The computer program product may be suitable for loading, by the computer system  780 , at least portions of the contents of the computer program product to the secondary storage  784 , to the ROM  786 , to the RAM  788 , and/or to other non-volatile memory and volatile memory of the computer system  780 . The processor  782  may process the executable instructions and/or data structures in part by directly accessing the computer program product, for example by reading from a CD-ROM disk inserted into a disk drive peripheral of the computer system  780 . Alternatively, the processor  782  may process the executable instructions and/or data structures by remotely accessing the computer program product, for example by downloading the executable instructions and/or data structures from a remote server through the network connectivity devices  792 . The computer program product may comprise instructions that promote the loading and/or copying of data, data structures, files, and/or executable instructions to the secondary storage  784 , to the ROM  786 , to the RAM  788 , and/or to other non-volatile memory and volatile memory of the computer system  780 . 
     In some contexts, the secondary storage  784 , the ROM  786 , and the RAM  788  may be referred to as a non-transitory computer readable medium or a computer readable storage media. A dynamic RAM embodiment of the RAM  788 , likewise, may be referred to as a non-transitory computer readable medium in that while the dynamic RAM receives electrical power and is operated in accordance with its design, for example during a period of time during which the computer system  780  is turned on and operational, the dynamic RAM stores information that is written to it. Similarly, the processor  782  may comprise an internal RAM, an internal ROM, a cache memory, and/or other internal non-transitory storage blocks, sections, or components that may be referred to in some contexts as non-transitory computer readable media or computer readable storage media. 
     While several embodiments have been provided in the present disclosure, it should be understood that the disclosed systems and methods may be embodied in many other specific forms without departing from the spirit or scope of the present disclosure. The present examples are to be considered as illustrative and not restrictive, and the intention is not to be limited to the details given herein. For example, the various elements or components may be combined or integrated in another system or certain features may be omitted or not implemented. 
     Also, techniques, systems, subsystems, and methods described and illustrated in the various embodiments as discrete or separate may be combined or integrated with other systems, modules, techniques, or methods without departing from the scope of the present disclosure. Other items shown or discussed as directly coupled or communicating with each other may be indirectly coupled or communicating through some interface, device, or intermediate component, whether electrically, mechanically, or otherwise. Other examples of changes, substitutions, and alterations are ascertainable by one skilled in the art and could be made without departing from the spirit and scope disclosed herein.