Patent Publication Number: US-2018047051-A1

Title: Method and system of jackpot marketing advertisement

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This patent application is a national-stage application of PCT application No. PCT/KR2015/009709 filed on Sep. 16, 2016 which claims priority under 35 U.S.C. § 119to Korean Patent Application No. 10-2014-017974, filed on Dec. 12, 2014, in the Korean Intellectual Property Office, the disclosures of which are incorporated by reference herein in their entireties. 
    
    
     TECHNICAL FIELD 
     The present invention relates to a jackpot marketing advertisement method and system, and in particular, to a jackpot marketing advertisement method and system that provide prize money as a reward for viewing advertisements. 
     DISCUSSION OF RELATED ART 
     Advertisement marketing schemes are based generally on methodology for rewarding customers with various advantages for the purpose of attracting customers. In particular, one advertisement scheme over the wide-spread Internet and mobile communications is to provide a benefit to the customer selected by lottery when the click count for an advertisement is a predetermined number or more. 
     As such conventional way, however, targets a number of unspecified people, the number of people who actually view or read the advertisement might be identical to the click count. Thus, the scheme fails to give an exact measurement as to advertisement effects. 
     Moreover, the customers may not expect a high reward for viewing the advertisement because the reward is limited to the advertisement cost for a single product. As such, conventional advertisement schemes would not work in an effective manner. 
     SUMMARY 
     To address the issues of the conventional art, according to an embodiment of the present invention, there are provided a jackpot marketing advertisement method and system that may count customers who view an advertisement, simultaneously provide rewards, and significantly enhance the degree of reward as compared with that of a single advertisement. 
     To address the above issues, according to an aspect of the present invention, there is provided a method for a jackpot marketing advertisement method. The jackpot marketing advertisement method may comprise the steps of setting a jackpot advertisement condition for an individual advertisement by an advertiser, wherein the jackpot advertisement condition includes the number of drawings of a winner, a winning condition per drawing, and prize money amount per drawing, and wherein a sum of prize money amounts is the same or smaller than an advertisement cost for the individual advertisement, providing a chance to enter for an individual jackpot as a reward for the customer to view the individual advertisement, wherein the individual jackpot corresponds to a sum of a predetermined portion of the advertisement cost for the individual advertisement and a predetermined portion of prize money when there is no winner of a previous drawing, and the customer&#39;s view of the individual advertisement is performed through advertisement media that may authenticate identity information about the customer, choosing a winner who meets the winning condition per drawing and providing the winner with a predetermined portion of the individual jackpot as prize money, accruing and adjusting the prize money by carrying the prize money over to a winner of a subsequent drawing when the winner is not chosen, and repeatedly performing the providing step and the adjusting step multiple times until a termination condition for the individual advertisement is met. 
     According to an embodiment of the present invention, the jackpot marketing advertisement method may further comprise the steps of providing a chance to enter for a higher jackpot to the customer who viewed the individual advertisement after choosing the winner, wherein the higher jackpot is configured in a multi-level hierarchical structure, and the higher jackpot corresponds to a sum of a predetermined portion of the individual advertisement cost for multiple jackpots belonging to a lowest level in the multi-level hierarchical structure, a predetermined portion of prize money for multiple lower jackpots belonging to the higher jackpot, and a predetermined ratio of prize money when there is no winner in a previous drawing for the higher jackpot, choosing a winner who meets a preset winning condition and providing the winner with a predetermined portion of the higher jackpot as prize money, and accruing and adjusting the prize money by carrying the prize money over to a winner of a subsequent drawing for the higher jackpot unless the winner for the higher jackpot is chosen. 
     According to an aspect of the present invention, there is provided a jackpot marketing advertisement server. The jackpot marketing advertisement server may comprise an advertisement manager setting a jackpot advertisement condition for an individual advertisement by an advertiser, wherein the jackpot advertisement condition includes the number of drawings of a winner, a winning condition per drawing, and prize money amount per drawing, and wherein a sum of prize money amounts is the same or smaller than an advertisement cost for the individual advertisement and an individual jackpot manager providing a chance to enter for an individual jackpot as a reward for the customer to view the individual advertisement, choosing a winner who meets the winning condition per drawing and providing the winner with a predetermined portion of the individual jackpot as prize money, accruing and adjusting the prize money by carrying the prize money over to a winner of a subsequent drawing when the winner is not chosen, and repeatedly performing the providing step and the adjusting step multiple times until a termination condition for the individual advertisement is met, wherein the individual jackpot corresponds to a sum of a predetermined portion of the advertisement cost for the individual advertisement and a predetermined portion of prize money when there is no winner of a previous drawing, and the customer&#39;s view of the individual advertisement is performed through advertisement media that may authenticate identity information about the customer. 
     According to an embodiment of the present invention, the jackpot marketing advertisement server may further comprise a higher jackpot manager providing a chance to enter for a higher jackpot to the customer who viewed the individual advertisement after choosing the winner, choosing a winner who meets a preset winning condition and providing the winner with a predetermined portion of the higher jackpot as prize money, and accruing and adjusting the prize money by carrying the prize money over to a winner of a subsequent drawing for the higher jackpot unless the winner for the higher jackpot is chosen, wherein the higher jackpot is configured in a multi-level hierarchical structure, and the higher jackpot corresponds to a sum of a predetermined portion of the individual advertisement cost for multiple jackpots belonging to a lowest level in the multi-level hierarchical structure, a predetermined portion of prize money for multiple lower jackpots belonging to the higher jackpot, and a predetermined ratio of prize money when there is no winner in a previous drawing for the higher jackpot. 
     According to another aspect of the present invention, there is provided a jackpot marketing advertisement system. The jackpot marketing advertisement system may comprise the above-described jackpot marketing advertisement server, a customer&#39;s terminal viewing the individual advertisement, advertisement media used to view the individual advertisement, an authentication server authenticating ID information about the customer&#39;s terminal provided from the advertisement medial, and an advertiser&#39;s terminal setting the individual advertisement. 
     According to still another aspect of the present invention, there is provided a recording medium storing a program executed by a processor. The program may include codes to enable the processor to perform the steps of the above-described method. 
     According to an embodiment of the present invention, the jackpot marketing advertisement method and system enable simultaneous rewarding for viewing an advertisement by a multi-level jackpot hierarchical structure while significantly raising customers&#39; expectancy as compared with individual advertisement costs, thus enabling attracting customers effectively and quickly. 
     According to an embodiment of the present invention, advertisement effects for advertisements may efficiently and precisely be produced based on customers&#39; identification information, and potential customers that may be attracted by advertisements may easily be analyzed. 
     Further, according to an embodiment of the present invention, despite use of a single advertisement cost, considerable prize money may be offered to customers by a multi-level jackpot hierarchical structure, contributing to advertisement economy. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a block diagram schematically illustrating a jackpot marketing advertisement system according to an embodiment of the present invention. 
         FIG. 2  is a hierarchy diagram illustrating the concept of a jackpot marketing advertisement according to an embodiment of the present invention. 
         FIG. 3  is a concept view illustrating prize money per step and accrued money of a jackpot marketing advertisement according to an embodiment of the present invention. 
         FIG. 4  is a flowchart illustrating a jackpot marketing advertisement method according to an embodiment of the present invention. 
         FIG. 5  is a flowchart illustrating a process for entering for a group jackpot of a jackpot marketing advertisement method according to an embodiment of the present invention. 
         FIG. 6  is a flowchart illustrating a process for entering for a global jackpot of a jackpot marketing advertisement method according to an embodiment of the present invention. 
         FIG. 7  is a block diagram illustrating a configuration of a jackpot marketing advertisement server according to an embodiment of the present invention. 
         FIG. 8  is a block diagram illustrating a database of a jackpot marketing advertisement server according to an embodiment of the present invention. 
     
    
    
     DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS 
     Hereinafter, embodiments of the present invention are described in detail with reference to the accompanying drawings to easily be practiced by one of ordinary skill in the art to which the present invention pertains. The present invention may be implemented in other various forms and is not limited to the embodiments set forth herein. For clarity purposes, parts of the drawings irrelevant to the description are excluded from the description. The same or similar denotations are used to refer to the same or similar elements throughout the specification. 
       FIG. 1  is a block diagram schematically illustrating a jackpot marketing advertisement system according to an embodiment of the present invention. A jackpot marketing advertisement system, according to an embodiment of the present invention, is described below in detail with reference to the drawings. 
     Referring to  FIG. 1 , a jackpot marketing advertisement system  10  according to an embodiment of the present invention includes a jackpot marketing advertisement server  100 , a customer terminal  200 , an advertisement media  300 , an authentication server  400 , and an advertiser terminal  500 . 
     The jackpot marketing advertisement server  100  may upload a jackpot advertisement directly or through the advertisement media  300 . The jackpot marketing advertisement server  100  may choose a winner according to a multi-level jackpot hierarchical structure as customers view the advertisement and provide prize money to the winner as a reward for viewing the advertisement. 
     The customer terminal  200  may connect to the advertisement media  300  or the jackpot marketing advertisement server  100  so that the customer can view an individual jackpot advertisement through the advertisement media  300 , and the customer terminal  200  may receive information about providing prize money from the jackpot marketing advertisement server  100 . The customer terminal  200  may include a portable information device, such as a smartphone, and a personal computer (PC). 
     Individual jackpot advertisements may be uploaded on the advertisement media  300 . The advertisement media  300  may include an online advertisement server and an offline advertisement media that may be identified by customers. For example, the online advertisement server may include various websites that provide advertisements online, and the offline advertisement media may include newspapers, magazines, or RF cards for advertisement in which case the customer may identify to view the advertisement by sending his/her customer information and an identification number, which is provided through the media, to the jackpot marketing advertisement server  100 . 
     The authentication server  400  may authenticate identification (ID) information about the customer terminal  200  which is provided from the advertisement media  300  or the jackpot marketing advertisement server  100 . The authentication server  400  may provide part of the ID information of the customer to the jackpot marketing advertisement server  100 . 
     The advertiser terminal  500  may be connected to the jackpot marketing advertisement server  100  by the advertiser to set an individual jackpot advertisement and to receive refund information about a remaining advertisement cost from the jackpot marketing advertisement server  100 . The advertiser terminal  500  may include a portable information device, such as a smartphone, and a personal computer. 
     The concept of a jackpot marketing advertisement according to an embodiment of the present invention is described below with reference to  FIGS. 2 and 3 . 
       FIG. 2  is a hierarchy diagram illustrating the concept of a jackpot marketing advertisement according to an embodiment of the present invention.  FIG. 3  is a concept view illustrating prize money per step and accrued money of a jackpot marketing advertisement according to an embodiment of the present invention. 
     A jackpot marketing advertisement according to the present invention may be configured in a multi-level jackpot hierarchical structure, wherein individual jackpot advertisements corresponding to individual advertisements that an advertiser provides constitute the lowest level in the jackpot hierarchical structure. Multiple individual jackpot advertisements may be grouped into one group jackpot. Multiple group jackpots may be grouped into a next higher-level group jackpot. Such a jackpot hierarchical structure may be configured in the multi-level structure. An example in which the jackpot hierarchical structure is configured to have three levels is described herein, as shown in  FIG. 2 . 
     Referring to  FIG. 2 , a global jackpot W may consist of N group jackpots G, and each group jackpot G may consist of M individual jackpot advertisements A. However, the present invention is not limited thereto. For example, the group jackpot G may consist of different numbers of individual jackpot advertisements A. 
     In  FIG. 2 , the individual jackpot advertisements A are jackpots for choosing a winner and awarding prize money as customers view the advertisements. The group jackpots G are jackpots that may be entered for when the view count for the individual jackpot advertisements A is a predetermined number or more. For example, the group jackpot G may be one obtained by grouping individual jackpot advertisements A by, e.g., region, customer&#39;s age group, customer&#39;s age, or weight for individual advertisement. Here, the individual jackpot advertisement A may be set to belong to multiple group jackpots G, rather than only a single group jackpot G, and in such case, when the view count for the individual jackpot advertisement A is a predetermined number or more, multiple related group jackpots G may simultaneously be entered for. 
     The global jackpot W is a jackpot that may be entered, for when the entry count for the group jackpots G is a predetermined number or more, and in the instant embodiment, the global jackpot W, as the highest-level jackpot, may include all the individual advertisements. For example, the global jackpot W may include all individual advertisements made worldwide. 
     The group jackpots G and the global jackpot W are notionally configured according to the individual jackpot advertisements A, and no actual advertisement corresponding thereto is performed. Thus, as a customer views an individual advertisement, the customer may simultaneously win the individual jackpot advertisement A, the group jackpot G, and the global jackpot W. 
     According to an embodiment of the present invention, the jackpot marketing advertisement may allow the customer to expect a chance of winning various rewards by merely viewing individual advertisements along with a significantly increased reward, i.e., prize money, as compared with individual advertisements as shown in  FIG. 3 , promoting customers to view advertisements and effectively attracting customers. 
     More specifically, an individual advertisement cost for an individual jackpot advertisement A is divided into allotments for the individual jackpot advertisement A, a group jackpot G, and a global jackpot W in a predetermined ratio selected by the advertiser, as shown in  FIG. 3 . Accordingly, the prize money for an individual jackpot advertisement A basically consists of the prize money set for the individual jackpot advertisement per drawing by the advertiser. The prize money in the drawing where no winner is chosen is carried over to the next drawing and accrued for the winner of the next drawing. Thus, as the drawings where no winners are chosen for the individual jackpot advertisement A increase, the prize money is further accrued. Here, when a winner is chosen, the prize money set per drawing by the advertiser or the sum of the prize money per drawing and the accrued money for the previous drawings may be awarded to the winner. In this case, upon choosing a winner for the individual jackpot advertisement A, i.e., for both where a winner is chosen and where no winner is chosen, a predetermined portion of the prize money calculated thus far may be provided as a group dividend tor the group jackpot G where the individual jackpot advertisement A belongs. 
     The prize money for the group jackpot G may basically consist of the sum of a predetermined portion of an individual advertisement cost, which is provided as a group allocation from each of a plurality of individual jackpot advertisements A, and a group dividend provided when a winner is chosen. For example, the basic prize money for the group jackpot G may consist of the sum of allocations from M individual jackpot advertisements A, which constitute the group jackpot G, and the group dividend. Where no winner is chosen in a drawing for the group jackpot G, the prize money may be carried over and added to the next drawing, and the prize money accrued as there are no winners is added to the basic prize money. Similar to individual jackpot advertisements A, the prize money for the group jackpot G thus increases as more draws occur. Since the sum of the amounts provided from the plurality of individual jackpot advertisements A in the group jackpot G is the prize money for the group jackpot G, the prize money for the group jackpot G may further increase. In this case, when a winner is chosen for the group jackpot G, the sum of the allocations from the individual jackpot advertisements A in the group jackpot G, the group dividend, and the money accrued as there is no winner in the previous drawings for the group jackpot G may be awarded to the winner. Simultaneously, a predetermined portion of the calculated prize money may be provided, as a reward, to the advertiser. At this time, upon choosing a winner for the group jackpot G, i.e., for both where a winner is chosen and where no winner is chosen, a predetermined portion of the prize money calculated thus far may be provided as a global dividend of the global jackpot W where the group jackpot G belongs. 
     Prize money for the global jackpot W may basically consist of the sum of a predetermined portion of the individual advertisement cost, which is provided as a global allocation from each of all the individual jackpot advertisements A and a global dividend provided upon choosing a winner for a group jackpot. For example, the basic prize money for the global jackpot W may consist of the sum of allocations from all of M×N individual jackpot advertisements A constituting the global jackpot W and global dividends from N group jackpots G. Where no winner in a drawing is chosen for the global jackpot W, the prize money is carried over to the winner of the next drawing so that accrued prize money for the draws is added to the basic prize money. Therefore, the prize money for the global jackpot W increases as more draws occur in the drawings in a similar manner to the prize money for individual jackpot advertisement A or the prize money for group jackpot G, and since the sum of the amounts of money awarded from all the individual jackpot advertisements A and the group jackpots G is the prize money for the global jackpot W, the prize money for the global jackpot W may further increase. Here, when a winner is chosen for the global jackpot W, the sum of the allocations from the all the individual jackpot advertisements A, the global dividends from the group jackpots G, and the accrued money from the previous draws for the global jackpot W may be awarded to the winner. Simultaneously, a predetermined portion of the prize money may be provided, as a reward, to the advertiser. 
     As such, rewarding the customers with the group jackpots and global jackpot in association with the individual jackpot advertisements, together with the hierarchical structure of jackpots, may attract more customers. Further, a predetermined portion of the reward is returned to the advertiser, and this way enables securing more advertisers. 
     A jackpot marketing advertisement method is described below with reference to  FIGS. 4 to 6  according to an embodiment of the present invention. 
       FIG. 4  is a flowchart illustrating a jackpot marketing advertisement method according to an embodiment of the present invention.  FIG. 5  is a flowchart illustrating a process for entering for a group jackpot of a jackpot marketing advertisement method according to an embodiment of the present invention.  FIG. 6  is a flowchart illustrating a process for entering for a global jackpot of a jackpot marketing advertisement method according to an embodiment of the present invention. 
     According to an embodiment of the present invention, the jackpot marketing advertisement method  400  includes the step S 401  of setting and registering a jackpot advertisement, the steps S 402  to S 406  of publishing the jackpot advertisement and choosing a winner who views the jackpot advertisement, the steps S 407  to S 411  of providing prize money according to individual jackpot winning conditions, and the steps S 412  and S 414  of returning a residue of the prize money to the advertiser and terminating the individual advertisement. Here, nothwithstanding that the jackpot marketing advertisement method according to an embodiment of the present invention may be constituted of multi-stage jackpot levels, an example is described below in which the method consists of three levels, individual jackpots, group jackpots, and a global jackpot as shown in  FIGS. 2 and 3 . 
     More specifically, the jackpot marketing advertisement server  100  may enable the advertiser to set jackpot advertisement conditions for the individual advertisement (step S 401 ) as illustrated in  FIG. 4 . Here, the jackpot advertisement conditions may include the number of drawings to choose a winner, conditions for winning per drawing, and prize money per drawing. More specifically, the number of drawings may be the number of times to distribute and provide the prize money for the individual advertisement. The prize money per drawing may be an amount for the drawing which is obtained by dividing the advertisement cost for the individual jackpot advertisement according to the settings made by the advertiser. Thus, the sum of the amounts per drawing may be the same or smaller than the advertisement cost for the individual advertisement. The conditions for winning may include a turn of view of the advertisement by a customer, e.g., 1000 th  view, and a particular event. The particular event may include at least one of the weather, the stock price, and an event published by the news or the newspaper. In this case, the advertiser may set suitable customers for the individual advertisement to block off the entry for jackpot by customers who are irrelevant to the corresponding product. The advertiser may also set a plurality of group jackpots associated with the individual advertisement to provide more chances to enter for a group jackpot in association with the individual jackpot advertisement. The setting and registration of the individual advertisement may be performed by accessing or connecting to the jackpot marketing advertisement server  100 , e.g., by way of the advertiser terminal  500 . 
     Next, the advertiser&#39;s individual advertisement may be published through the advertisement media  300 . Customers may view the advertisement using customer terminals  200  (step S 402 ). At this time, the customers&#39; view of the individual advertisement may be conducted through the advertisement media  300  that may authenticate the customers&#39; ID information. In other words, upon viewing the advertisement, the customer terminal  200  may transmit the customer&#39;s ID information to the jackpot marketing advertisement server  100  through the advertisement media  300 . Here, the advertisement media  300  may include an online advertisement server and offline advertisement media capable of identifying the customer. For example, the online advertisement server may include various websites that provide advertisements online, and the offline advertisement media may include a newspaper or magazine or a RF card for advertisement. In this case, the customer may confirm to view the advertisement by sending his/her customer information and an ID number provided through the media to the jackpot marketing advertisement server  100 . Alternatively, the customer terminal  200  may view the advertisement published by the jackpot marketing advertisement server  100  directly without passing through the advertisement media  300 . 
     Next, the received customer ID information received from the customer terminal  200  may be transmitted from the jackpot marketing advertisement server  100  to the authentication server  400  to authenticate the customer (step S 403 ). At this time, the jackpot marketing advertisement server  100  may receive the ID information of the user from the authentication server  400 . Meanwhile, the authentication server  400  may not separately be configured in which case the jackpot marketing advertisement server  100  may send a request for the customer&#39;s basic information, such as age, gender, or region, to the customer terminal  200  and receive the basic information from the customer terminal  200 . Further, the jackpot marketing advertisement server  100  may previously gather the customer&#39;s ID information through a subscription process to enter for a jackpot by entering for the individual advertisement. 
     Then, the jackpot marketing advertisement server  100  may determine whether the ID information of the customer who viewed the individual advertisement indicates that the customer is a preset, proper target for advertisement (step S 404 ). Upon determining that the customer is not the proper target for advertisement, e.g., when the product advertised is a baby diaper, and the customer who viewed the advertisement is one who is less relevant to the advertised product, e.g., a minor or bachelor, or when the customer is one within a category which is set by the advertiser to be excluded from advertisement, the jackpot marketing advertisement server  100  notifies the customer that he/she is not the one for which advertisement is targeted, blocks off the chance to enter for jackpot (step S 405 ). and proceeds with step S 403  to wait for a next customer to view the advertisement. 
     Upon determining in step S 404  that the customer who viewed the advertisement is a proper target for advertisement, the jackpot marketing advertisement server  100  may provide the customer with a chance to enter for an individual jackpot as a reward for viewing the individual advertisement and notify the customer of a result of the entry (step S 406 ). Here, as the result of entry, the jackpot marketing advertisement server  100  may notify the customer that the customer has won or failed or that his/her entry is improper. In particular, an example where the entry is improper may be when the customer has viewed the same individual jackpot advertisement. In this case, if the same customer reviews the individual advertisement after a predetermined period of time, his/her review of the individual advertisement may be determined to be a new view by the advertiser&#39;s settings so that the customer may be given a chance to enter for jackpot. When the same customer views a predetermined number of individual jackpot advertisements or more, winch belongs to a particular group jackpot, within a predetermined period of time, e.g., when the same customer views ten or more individual jackpot advertisements for one day, the jackpot marketing advertisement server  100  may abstain from providing a chance for entry and notify the customer that his/her entry is improper. A winner may first be chosen according to preset winning conditions within a time previously set by the advertiser. Thus, the customer may check if he/she wins or fails immediately when viewing the individual advertisement. Here, a notification for the result of entry may be provided through a screen displayed on the customer terminal  200  when the advertisement published by the jackpot marketing advertisement server  100  or the advertisement media  300  is clicked, or through a screen displayed on the customer terminal  200  when the ID number provided through the advertisement media  300  is transmitted to the jackpot marketing advertisement server  100 . Or the result of entry may be provided to the customer terminal  200 . 
     Next, the jackpot marketing advertisement server  100  may determine whether winning conditions for the individual jackpot are met for the customer (step S 407 ). Upon determining that the winning conditions preset by the advertiser are not met, i.e., when no winner is chosen for the drawing within the time set by the advertiser, the jackpot marketing advertisement server  100  may accrue and adjust the prize money by carrying the prize money for the drawing over to a winner of a next drawing (step S 408 ). At this time, a predetermined portion of the prize money carried over may be provided as a dividend for a group jackpot. 
     Upon determining in step S 407  that the winning conditions are met for the customer, i.e., upon choosing a winner who meets the winning conditions for the drawing, a predetermined portion of the individual jackpot may be provided as prize money (step S 409 ). At this time, e.g., a voucher for providing the prize money may be sent from the jackpot marketing advertisement server  100  to the customer terminal  200 . Here, the prize money awarded, i.e., the individual jackpot, may correspond to the sum of a predetermined portion (i.e., an individual allocation) of the advertisement cost for the individual advertisement and a predetermined portion (i.e., an amount accrued for no winning) of prize money when there is no winner in the previous drawing. A predetermined portion of the prize money for the individual jackpot may be provided as a dividend of the group jackpot while another predetermined portion of the prize money may simultaneously be provided as a reward to the advertiser. At this time, a voucher for rewarding may be sent to the advertiser terminal  500 . 
     The jackpot marketing advertisement server  100  may provide a chance to enter for a higher jackpot (e.g., a group jackpot as shown in  FIG. 4  or a global jackpot as shown in  FIG. 5 ) to the customer who viewed the individual advertisement (step S 410 ). At this time, the jackpot marketing advertisement server  100  may provide the chance to enter for a group jackpot to the customer when the customer views multiple individual advertisements a predetermined number of times or more. Examples of entry for a group jackpot or global jackpot are described below with reference to  FIGS. 5 and 6 . 
     Next, the jackpot marketing advertisement server  100  may determine whether conditions for terminating the individual advertisement are met (step S 411 ). Here, the termination of the individual advertisement may be done when at least one of the following conditions is met: 
     Preset number of times of choosing winner of individual advertisement≦number of times of choosing the above winner 
     Preset advertisement cost for individual advertisement≦prize money awarded to the above customer 
     Preset number of customers of individual advertisement≦number of customers who views the individual advertisement 
     Preset number of target customers after a preset time&gt; number of customers who view 
     Upon determining in step S 411  that the termination conditions for the individual advertisement are not met, the jackpot marketing advertisement server  106  may return to step S 403  to repeat steps S 403  to S 410 . 
     Upon determining in step S 411  that the termination conditions for the individual advertisement are met, i.e., when the advertisement cost for the individual advertisement runs out, when the number of customers who viewed the advertisement exceeds the number of target customers, or when it fails to reach the number of target customers even after the preset time has elapsed, the jackpot marketing advertisement server  100  determines whether there is a residue, i.e., the remainder of the advertisement cost for the individual advertisement except for the prize money awarded to the winner and the dividend for the higher jack pot to terminate the individual jackpot advertisement (step S 412 ). Upon determining that there is a residue, i.e., when the advertisement cost for the individual advertisement did not run short yet, the jackpot marketing advertisement server  100  may return a predetermined portion of the residue to the advertiser and accrue another predetermined portion of the residue, e.g., as a dividend for a group jackpot (step S 413 ). At this time, to return the reside to the advertiser, the jackpot marketing advertisement server  100  may send, e.g., a voucher for the returning amount, to the advertiser terminal  500 . 
     Upon determining in step S 412  that there is no residue, or after step S 413 , the jackpot marketing advertisement server  100  may terminate the individual jackpot advertisement (step S 415 ). At this time, even after the termination of the individual jackpot advertisement, the higher jackpot corresponding to the individual jackpot advertisement may be maintained. 
     Entry for a group jackpot is described below in greater detail with reference to  FIG. 5   
     Entry  500  of a group jackpot may be imitated upon providing a chance to enter for a higher jackpot, e.g., a group jackpot, to the customer who viewed the individual jackpot advertisement, as denoted in step S 410  of  FIG. 4 . 
     At this time, the jackpot marketing advertisement server  100  may notify the customer whether he/she can enter for the group jackpot depending on the number of times of view, by the customer, of multiple individual advertisements which belong to the group jackpot (step S 501 ). In other words, the jackpot marketing advertisement server  100  may notify the customer that he/she can enter for the group jackpot when the number of times of view by the customer of the multiple individual advertisements within the group jackpot is a predetermined number or more, and that the customer cannot otherwise. At this time, the notification of whether to enter for the group jackpot may be conducted simultaneously or in a similar manner to the notification of the result of entry for the individual advertisement of step S 406  of  FIG. 4 , and no further detailed description thereof is given below. 
     Next, the jackpot marketing advertisement server  100  may determine whether the customer applies for the group jackpot or not by his/her choice (step S 502 ). When the customer chooses not to enter for the group jackpot, the jackpot marketing advertisement server  100  may store the customer&#39;s qualification to enter for group jackpot and terminate the process of entering for group jackpot (step S 503 ). At this time, since entry for a group jackpot is provided when the number of times of view of multiple individual advertisements within the group jackpot is a predetermined time or more, the jackpot marketing advertisement server  100  may increase the number of times of view of the multiple individual advertisements within the group jackpot for the customer and store the same. 
     Upon determining in step S 502  that the customer chooses to enter for the group jackpot, the jackpot marketing advertisement server  100  may notify the customer of the result of entry for the group jackpot (step S 504 ). At this time, the number of times of view of the multiple individual advertisements within the group jackpot for the customer may be initialized. The notification of the result of entry for group jackpot may be carried out in a similar manner to the notification of the result of entry for step S 406  of  FIG. 4 , and no further detailed description thereof is made below. A winner of a group jackpot may be chosen depending on preset winning conditions when the accrued amount for the group jackpot reaches an amount preset by the operator of the jackpot marketing advertisement server  100 . Alternatively, the accrued amount for the group jackpot may be an amount accrued for the time between when a winner for a previous drawing is chosen for the group jackpot and when a winner for a subsequent drawing is chosen for the group jackpot. 
     Next, the jackpot marketing advertisement server  100  may determine whether winning conditions for the group jackpot are met for the customer (step S 505 ). Upon determining that the winning conditions are met for the customer, i.e., upon, choosing a winner who meets the winning conditions for the drawing, the jackpot marketing advertisement server  100  may provide the customer with a predetermined portion of the group jackpot as prize money (step S 506 ). Here, the winning conditions for the group jackpot may include the turn of entry for the group jackpot, e.g., 10000 th  entry, and a particular event that may include at least one of the weather, stock price, and an event published by the news or newspaper. At this time, the jackpot marketing advertisement server  100  may send, e.g., a voucher for providing the prize money, to the customer terminal  200 , Here, the prize money awarded, i.e.,. the group jackpot, may correspond to the sum of a predetermined portion (i.e., a group allocation) of the advertisement cost for the individual group, a predetermined portion (i.e., a group dividend) of the prize money of the individual jackpot, and a predetermined portion (i.e., an amount accrued for no winning) of group prize money when there is no winner for the group jackpot in the previous drawing. At this time, a predetermined portion of the prize money for the group jackpot may be provided as a dividend of the global jackpot while another predetermined portion of the group prize money may simultaneously be provided as a reward to the advertiser. At this time, a voucher for rewarding may be sent to the advertiser terminal  500 . 
     Upon determining in step S 505  that the winning conditions preset by the operator are not met, i.e., when no winner is chosen in the drawing upon reaching the accrued amount for the group jackpot set by the operator, the jackpot marketing advertisement server  100  may accrue and adjust the prize money by carrying the group prize money for the drawing over to the winner of the next drawing for the group jackpot (step S 507 ). 
     Next, the jackpot marketing advertisement server  100  may provide a chance to enter for a group jackpot which is of a higher level than the group jackpot (step S 508 ). At this time, the jackpot marketing advertisement server  100  may provide a chance to enter for the global jackpot when the number of entries for the group jackpot by the customer is a predetermined number or more. Such entry for the global jackpot is described below with reference to  FIG. 6 . Here, when no chance to enter for the global jackpot is provided,, the process of entry for the group jackpot may be terminated. 
     Although an example in which one group jackpot is associated with the individual jackpot advertisements has been described above in connection with the instant embodiment the present invention is not limited thereto. When a plurality of group jackpots are set in association with the individual advertisements, a chance to enter for each of the plurality of group jackpots may be provided, and thus, the entry  500  for group jackpot may simultaneously be performed for each of the plurality of group jackpots associated with the individual advertisement. 
     Entry for a global jackpot is described below in greater detail with reference to  FIG. 6 . 
     Entry  600  for the global jackpot may be initiated when a chance to do so is provided to the customer who entered for group jackpot a predetermined number of times or more as denoted in step S 508  of  FIG. 5 . 
     At this time, the jackpot marketing advertisement server  100  may notify the customer whether he/she can enter for the global jackpot depending on the number of entries for group jackpot by the customer (step S 601 ). In other words, the jackpot marketing advertisement server  100  may notify the customer that he/she can enter for global jackpot when the number of entries for group jackpot by the customer is a predetermined number or more and that he/she cannot otherwise. At this time, the notification of whether the customer can enter for global jackpot may be performed simultaneously or in a similar manner to the notification of the result of entry for the individual advertisement of step S 406  of  FIG. 4  or the notification of entry for the group jackpot of step S 504  of  FIG. 4 , and no detailed description thereof is given below. 
     Next, the jackpot marketing advertisement server  100  determines whether the customer chooses to enter for the global jackpot by his choice (step S 602 ). When the customer chooses not to enter for the global jackpot, the jackpot marketing advertisement server  100  may store the customer&#39;s qualification to enter for the global jackpot and terminate the process of entering for the global jackpot (step S 603 ). At this time, since the entry for the global jackpot is provided when the number of entries for the group jackpot is a predetermined number or more, the jackpot marketing advertisement server  100  may increase the number of entries for the group jackpot for the customer and store the same. 
     Upon determining in step S 602  that the customer chooses to enter for the global jackpot, the jackpot marketing advertisement server  100  may notify of the result of entry for the global jackpot (step S 504 ). At this time, the number of entries for the group jackpot for the customer may be initialized. The notification of the result of entry for the global jackpot may be carried out in a similar manner to the notification of the result of entry for step S 406  of  FIG. 4  or the notification of the result of entry for step S 504  of  FIG. 5 , and no further detailed description thereof is given below. At this time, a winner for the global jackpot may be chosen according to preset winning conditions when the accrued amount for the global jackpot reaches an amount preset by the operator of the jackpot marketing advertisement server  100 . Alternatively, the accrued amount for the global jackpot may be an amount accrued for the time between when the winner for a previous drawing is chosen for the global jackpot and when the winner for a subsequent drawing is chosen for the global jackpot. 
     Next, the jackpot marketing advertisement server  100  may determine whether the winning conditions for the global jackpot for the customer are met (step S 605 ). Upon determining that the winning conditions for the global jackpot are met for the customer, i.e., upon choosing a winner who meets the global winning conditions for the drawing, the jackpot marketing advertisement server  100  may provide a predetermined portion of the global jackpot as a reward (step S 606 ). Here, the winning conditions for the global jackpot may include the turn of entry for the global jackpot, e.g., 10000 th  entry, and a particular event that may include at least one of the weather, stock price, and an event published by the news or newspaper. At this time, e.g., a voucher for providing the global prize money may be sent from the jackpot marketing advertisement server  100  to the customer terminal  200 . Here, the global prize money awarded, i.e., the global jackpot, may correspond to the sum of a predetermined portion (i.e., a global allocation) of all the individual advertisement costs, a predetermined portion (i.e., a global dividend) of the prize money for the group jackpot, and a predetermined portion (i.e., an accrued amount for no winning) of the global prize money when no winner is chosen for the global jackpot in the previous drawing. At this time, a predetermined portion of the prize money for the global jackpot may be provided to the advertiser, as a reward. At this time, to provide the reward, the jackpot marketing advertisement server  100  may send, e.g., a voucher, to the advertiser terminal  500 . 
     Upon determining in step S 605  that the winning conditions preset by the operator are not met, i.e., when no winner is chosen for the drawing upon reaching the accrued amount for the global jackpot set by the operator, the jackpot marketing advertisement server  100  may accrue and adjust the prize money by carrying the global prize money for the drawing to the winner of the subsequent drawing (step S 607 ). 
     As such, the jackpot marketing advertisement server  100  may terminate the process of entry for the global jackpot after the provision of the prize money and the reward to the advertiser and the carry-over of the prize money. 
     As such, the jackpot marketing advertisement method according to an embodiment of the present invention may significantly raise customers&#39; expectancy as compared with individual advertisement to attract more customers. Further, the method may draw actual customers within a short time, predict advertisement effects in an efficient and precise manner, provide an easier analysis on potential customers that might be attracted from advertisement, and lead to better economics for advertisement. 
     The above-described methods may be implemented by the jackpot marketing advertisement server  100  as shown in  FIG. 1 , and the methods may be implemented by or in a software program(s) that performs the steps in which case the program(s) may be stored or retained in a computer-readable recording medium or transmitted in/over/by/through a computer data signal(s) combined with a carrier wave over a transmitting medium or communication network. 
     In this case, the computer-readable recording medium, may include all types of recording devices that may store or retain data readable by a computer system, e.g., a ROM, a RAM, a CD-ROM, a DVD-ROM, a DVD-RAM, a magnetic tape, a floppy disk drive (FDD), a hard disk drive (HDD), or an optical data storage device. 
     The jackpot marketing advertisement server  100  according to an embodiment of the present invention is described below in detail with reference to  FIGS. 7 and 8 . 
       FIG. 7  is a block diagram illustrating a configuration of a jackpot marketing advertisement server according to an embodiment of the present invention.  FIG. 8  is a block diagram illustrating a database of a jackpot marketing advertisement server according to an embodiment of the present invention. 
     Referring to  FIG. 7 , the jackpot marketing advertisement server  100  may include an advertisement manager  110 , an individual jackpot manager  120 , a higher jackpot manager  130 , and a result notifier  140 . 
     The advertisement manager  110  may enable an advertiser to set jackpot advertisement conditions for an individual advertisement. For example, the advertisement manager  110  may describe advertisement information for a target product and operation conditions for the jackpot advertisement through the advertiser terminal  500  connected with the jackpot marketing advertisement server  100 . 
     The individual jackpot manager  120  may provide a chance to enter for the individual jackpot as a reward for a customer to view the individual advertisement and repeatedly perform the choice of a winner of the individual jackpot, depending on the prize money per drawing and winning conditions set by the advertiser and the accrual and adjustment of prize money until termination conditions for the individual advertisement are met. Where the advertisement cost does not ran short upon termination of the individual advertisement, the individual jackpot manager  120  may return a predetermined portion of the remaining advertisement cost to the advertiser. Here, the individual jackpot manager  120  may transmit vouchers for exchanging with the prize money or refund to the customer&#39;s terminal  200  and the advertiser&#39;s terminal  500 . 
     The higher jackpot manager  130  may provide a chance to enter for a higher jackpot to the customer who viewed the individual advertisement and repeatedly perform the choice of a winner of a group jackpot and repeatedly perform the choice of a winner of the group jackpot depending on preset prize money for the higher jackpot and winning conditions for the higher jackpot, the accrual and adjustment of prize money, and the provision of a dividend. The higher jackpot manager  130  may perform such operations corresponding to the group jackpot and global jackpot as shown in  FIGS. 2 and 3  and may provide the advertiser with a predetermined portion of prize money, as a reward, upon choosing the winner for the group jackpot or global jackpot Here, the higher jackpot manager  130  may transmit a voucher for exchanging with the prize money or reward to the customer&#39;s terminal  200  and the advertiser&#39;s terminal  500  to provide the prize money and the reward. 
     The result notifier  140  may notify of a result of choice of a winner of an individual jackpot advertisement or a higher jackpot, such as a group jackpot or global jackpot. At this time, when the customer accesses the online advertisement media  300  through the customer&#39;s terminal  200  to view the jackpot advertisement, the result notifier  140  may transmit a result of choice of a winner to the online advertisement media  300  as per a request from the online advertisement media  300 . Further, when the customer accesses the jackpot marketing advertisement server  100  using the customer&#39;s terminal  200  to view the jackpot advertisement, the result notifier  140  may-transmit a result of choice of a winner to the customer&#39;s terminal  200 . When the customer transmits an ID number provided through the offline advertisement media  300  to the jackpot marketing advertisement server  100 , the result notifier  140  may transmit a result of choice of a winner to the customer&#39;s terminal  200 . 
     Referring to  FIG. 8 , a server DB  150  may include advertisement information  152 , individual jackpot information  154 , higher jackpot information  156 , advertiser information  158 , and customer information  159 . 
     The advertisement information  152  may include content that the advertiser intends to advertise through the advertisement media  300  or the jackpot marketing advertisement server  100 . 
     The individual jackpot information  154  may be information about a lowest jackpot for a lowest individual advertisement in the multi-level jackpot hierarchical structure and may include information about the number of drawings of a winner, winning conditions per drawing, prize money per drawing, and a group dividend, as set by the advertiser. 
     The higher jackpot information  156  may be information about all higher jackpots, e.g., group jackpots and global jackpot, than the individual jackpots in the multi-level jackpot hierarchical structure and may include information about winning conditions per drawing, prize money per drawing, a higher dividend, and a reward to the advertiser as set by the operator of the jackpot marketing advertisement server  100 . 
     The advertiser information  158  may be information about the advertiser who provides the individual jackpot advertisement and may include information for returning a residue and receiving a reward by the advertiser upon choosing a winner for a group jackpot or global jackpot. 
     The customer information  159  may be information about the customer who views the individual jackpot advertisement through the advertisement media  300  or the jackpot marketing advertisement server  100  and may include information for the customer to receive prize money. 
     By such configuration, the jackpot marketing advertisement server according to an embodiment of the present invention may significantly raise customers&#39; expectancy as compared with individual advertisement costs to effectively attract actual customers within a short time, assess advertisement effects in an efficient and precise manner, perform easier analysis on potential customers for advertisement, and promote the economics of advertisement. 
     Although embodiments of the present invention have been described, the spirit of the present invention is not limited thereto, and it will readily be appreciated by one of ordinary skill in that art that various changes, modifications, or variations may be made thereto which also belong to the scope of the present invention.