Patent Publication Number: US-2013242417-A1

Title: Paper Advertising Apparatus with Magnifier

Description:
BACKGROUND OF THE INVENTION 
     (1). Field of the Invention 
     The subject matter described herein generally relates to paper advertising and more particularly relates to a paper advertising apparatus with magnifier. 
     (2). Description of Related Art 
     One can appreciate that in today&#39;s competitive marketplace, individuals, businesses and companies are always searching for new ways to market their goods and/or services to consumers. Indeed, modernly consumers are bombarded daily with a variety of marketing materials aimed to grab the consumer&#39;s attention with the hopes of it translating into business. 
     Though internet marketing has become increasingly important in today&#39;s business world, paper based marketing still remains a very popular choice because it still allows the consumer the ability to physically touch and see the marketing material while being able to be placed in a variety of areas and ways that internet marketing simply cannot accomplish. 
     Because of the changing economy and businesses/companies concerned about cutting costs, it is imperative that business/companies obtain more value out of their paper based marketing. 
     Desirable features will become apparent from the subsequent detailed description and the appended claims, taken in conjunction with the accompanying drawings and the foregoing technical field and background. 
     All referenced patents, applications and literature are incorporated herein by reference to their entirety. Furthermore, where a definition or use of a term in a reference, which is incorporated by reference herein, is inconsistent or contrary to the definition of that term provided herein, the definition of that term provided herein applies and the definition of the term in the reference does not apply. The invention may seek to satisfy one or more of the above-mentioned desires. Although the present invention may obviate one or more of the above-mentioned desires, it should be understood that some aspects of the invention might not necessarily obviate them. 
     BRIEF SUMMARY OF THE INVENTION 
     In view of the foregoing disadvantages inherent in the known types of prior art, the general purpose of the present invention, which will be described subsequently in greater detail, is to provide a paper advertising apparatus with magnifier. 
     It is a feature of this invention to provide a paper advertising apparatus whereas the shape of the magnification can resemble eye-glasses. 
     Another feature of this invention is to provide a paper advertising apparatus that adds increased value by providing the utilitarian feature of allowing the user to increase the viewing magnification of whatever he or she is focusing on. 
     Another feature of this invention is to provide a paper advertising apparatus with magnifier that can customized and tailored to come in a variety of shapes and sizes. 
     Another feature of the invention is to provide a paper advertising apparatus that is cost-effective to make and can be easily distributed and mass produced. 
     Another feature of the invention is to provide a method of promoting a message by enticing a viewer to manually pick up a piece of paper having a printed message. 
     Other details, features, uses, objects and advantages of this invention will become apparent from the embodiments thereof presented in the following specification, claims, and drawings. 
     This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter; nor is it intended to be used as an aid in determination the scope of the claimed subject matter. 
    
    
     
       DESCRIPTION OF THE DRAWING(S) 
       Various other objects, features and advantages of the present invention will become fully appreciated as the same becomes better understood when considered in conjunction with the accompanying drawings, in which like reference characters designate the same or similar parts throughout the several views, and wherein: 
         FIG. 1  shows a first embodiment where the paper advertising apparatus with magnifier subject matter of the present invention is a one-piece paper insert with the viewing magnifier resembling eyeglasses. 
         FIG. 2  shows two types of embodiments where the paper advertising apparatus with magnifier subject matter of the present invention can be a one-piece insert with the viewing magnifier resembling eyeglasses or having a normal viewing magnifying window. 
         FIG. 3  shows a third embodiment where the paper advertising apparatus with magnifier subject matter of the present invention can be in the form of folded stand that can stand alone or fitted inside a typical plastic display stand. 
         FIG. 4  shows the same embodiment of  FIG. 3  being in a slightly opened position. 
         FIG. 5  shows the same embodiment of  FIG. 3  being fully spread apart. 
         FIG. 6  shows the same embodiment of  FIG. 3  being fully spread apart and showing the underside with viewing magnifier resembling eyeglasses in place. 
         FIG. 7  shows the same embodiment of  FIG. 3  being fully spread apart and showing the underside with viewing magnifier resembling eyeglasses sliding into place. 
         FIG. 8  shows a cross-sectional view of the magnifying element in relation to the pocket and viewing windows. 
         FIG. 9  shows the same embodiment of  FIG. 3  being fully spread apart and showing the underside with viewing two different types of embodiments of the magnifier resembling eyeglasses bring glued into place. 
     
    
    
     DESCRIPTION OF AN EXEMPLARY EMBODIMENT 
     The following detailed description is merely exemplary in nature and is not intended to limit the inventive subject matter or the application and uses of the inventive subject matter. Furthermore, there is no intention to be bound by any theory presented in the preceding background or the following description. Techniques and technologies may be described herein in terms of functional and/or logical block components and various processing steps. It should be appreciated that such block components may be realized by any number of hardware, software, and/or firmware components configured to perform the specified functions. In addition, those skilled in the art will appreciate that embodiments may be practiced in conjunction with any number of ways and that the apparatus and method described herein is merely one suitable example. 
     Many alterations and modifications may be made by those having ordinary skill in the art without departing from the spirit and scope of the invention. Therefore, it must be understood that the exemplary embodiment has been set forth only for the purposes of example and that it should not be taken as limiting the invention as defined by the following claims. For example, notwithstanding the fact that the elements of a claims are set forth below in a certain combination, it must be expressly understood that the invention includes other combinations of fewer, more or different elements, which are disclosed herein even when not initially claimed in such combinations. 
     Furthermore, the connecting lines shown in the various figures contained herein are intended to represent example functional relationships and/or physical couplings between the various elements. It should be noted that many alternative or additional functional relationships or physical connections may be present in an embodiment of the subject matter. 
     Referring now to the drawings, which are provided by way of illustration and example, and wherein like reference numerals designate like or corresponding elements among the several views, there is shown in  FIG. 1 , a paper advertising apparatus with magnifier comprising a first section  31  containing a printed message  10 . Said first section  31  containing one embodiment of the magnifier  7  being in the shape of eyeglasses and having a plurality of viewing of a first window  3  and a second window  4 . In this embodiment shown in  FIG. 1 , the subject matter of the present invention can easily be inserted into a variety of items such as newspapers, magazines, menus, programs etc., making it very accessible. Since typically the font size of the above listed printed mediums can be sometimes small and hard to read, in typical use, the user would use the paper advertising apparatus with magnifier subject matter of the present invention to increase the viewing magnification of the reading area of interest. A noted advantage of the paper advertising apparatus with magnifier subject matter of the present invention is that it allows for a printed message  10  to be included underneath said magnifier making the subject matter of the present invention an excellent medium for advertisement of any printed message. One can appreciate that the paper advertising apparatus with magnifier subject matter of the present invention can also include a plurality of perforations (not shown) in which allows the user to tear off certain sections of the printed message for such things as business cards, coupons and similar items. As shown in  FIG. 2 , the magnifier element  3  of the paper advertising apparatus subject matter of the present invention shown in  FIG. 1  can resemble an eyeglass or be in the form of a large regular shaped window  3 . 
     As clearly seen in  FIG. 3 , another embodiment of the paper advertising apparatus subject matter of the present invention can be in the form of a type of folded stand  50  comprising a first section  31 , a second section  32 , and a third section  33  (not shown but reverse side  33 R is shown). In similar fashion to the paper insert embodiment shown in  FIG. 1 , the folded stand  50  embodiment provides the advantage of having printed medium  10  being incorporated into the first section  31  and also still includes the magnifier  7  that can resemble eyeglasses. However, the folded stand  50  would be more popular in typical use in such places where there are fixtures such as tables, booths, desks or any flat surfaces that would allow the placement of a folded stand. 
     In order for the folding stand  50  embodiment of the paper advertising apparatus subject matter of the present invention to function, it comprises a plurality of creases that can be connected together to form a stable base as shown by numerals C 1  and C 2  in  FIG. 4 . 
     To fully appreciate the paper advertising apparatus subject matter of the present invention in a folded stand  50  embodiment,  FIG. 5  depicts an embodiment of the folded stand  50  spread apart comprising of a first portion  1 , second portion  2 , a plurality of windows ( 3 ,  4 ,  5 ,  6 ), printed message  10 , and a plurality of creases ( 11 ,  12 ,  13 ,  14 ). The plurality of creases divides the first folding portion  1  into a first section  31 , a second section  32 , and a third section  33 . The plurality of creases also divides the second folding portion  2  into a first section  41 , a second section  42 , and a third section  43 . The first portion  1  and section portion  2  are connected by the connection points C 1  and C 2 . 
       FIG. 6  depicts the reverse or underside of the same embodiment of  FIG. 5 . In particular, the reverse sides of said first, second and third sections are referenced as ( 31 R,  32 R,  33 R, and  41 R,  42 R,  43 R respectively). Also seen in  FIG. 6 , is a magnifying strip  20  which provides the functionality of increasing the viewing magnification of desired area of concern. As seen in  FIG. 7 , in a present embodiment of the present invention the magnifier element can be in the form of a magnifying strip  20  which can be coupled to the folded stand  50  by a pocket  22  which securely holds the magnifying strip  20  in position relative to the viewing windows ( 3 , 4 , 5 , 6 ). Turning to  FIG. 8 , a cross-sectional view of the magnifying strip  20  is shown in relation to the pocket  22  and the viewing windows  3 ,  4  and a pivoting structure  50 . 
     Therefore  FIGS. 6 ,  7  and  8  shows an inherent advantage the paper advertising apparatus subject matter of the present invention in a folded stand format which involves a convenient and cost-effective way to manufacture the folded stand in a one-piece die cut manner and having the magnifier element be manufactured separately thereby allowing the easy method of replacing the magnifying element if damaged or if a greater viewing magnification is desired. 
       FIG. 9  illustrates an alternative embodiment of coupling the magnifying element onto the folding stand  50  embodiment of the paper advertising apparatus subject matter of the present invention. Here, the magnifying element can be in the form of the said magnifying strip  20  or be in a plurality of magnifying lenses  24  and  26  respectively. In this embodiment, the magnifying element, in either forms (strip  20  or plurality of lenses  24 ,  26 ) can be coupled to the reverse side of the first portion  31 R by glue  60  or another similar type of adhesion material. 
     All exemplary illustrations also show a method of promoting a message enticing a viewer to manually pick up a piece of paper having a printed message. For example, whether the paper advertising apparatus subject matter of the present invention is in the form of a paper insert or a folder stand, the present invention invites a typical user to pick up and manually use the magnifier to increase the viewing magnification of an desired area thereby increasing the chances that the user will notice the printed message on the paper insert and/or folded stand. Having the magnifier be resemble eyeglasses in some embodiments only reinforces the desire of the user to pick up the paper insert and/or folded stand and use it as a viewing magnification apparatus and increases the novelty of the apparatus and method of promoting the message contained in the apparatus. 
     Thus, specific embodiments and applications of the have been disclosed. It should be apparent, however, to those skilled in the art that many more modifications besides those already described are possible without departing from the inventive concepts herein. The inventive subject matter, therefore, is not to be restricted except in the spirit of the appended claims. Moreover, in interpreting both the specification and the claims, all terms should be interpreted in the broadest possible manner consistent with the context. In particular, the terms “comprises” and “comprising” should be interpreted as referring to elements, components, or steps in a non-exclusive manner, indicating that the referenced elements, components or steps may be present, or utilized, or combined with other elements, components, or steps that are not expressly referenced. Where the specification claims refer to at least one of something selected from the group consisting of A, B, C . . . and N, the text should be interpreted as requiring only one element from the group, not A plus N, or B plus N, etc. 
     While at least one exemplary embodiment has been presented in the foregoing detailed description, it should be appreciated that a vast number of variations exist. It should also be appreciated that the exemplary embodiment or exemplary embodiments are only examples, and are not intended to limit the scope, applicability, or configuration of the invention in any way. Rather, the foregoing detailed description will provide those skilled in the art with a convenient road map for implementing the exemplary embodiment or exemplary embodiments. It should be understood that various changes can be made in the function and arrangement of elements without departing from the scope of the invention as set forth in the appended claims and the legal equivalents thereof.