Patent Publication Number: US-11392980-B2

Title: Customer centric electronic marketplace

Description:
FIELD OF THE INVENTION 
     The present invention relates to electronic commerce, in general, and to methods, systems and software for providing electronic commerce, in particular. 
     BACKGROUND OF THE INVENTION 
     Consumer use of electronic commerce via the Internet is widespread. However, one consumer oriented problem that is endemic to electronic commerce it the nuisance presented by advertisements that pop up as banner ads and the like. By way of example, when a consumer initiates a search for a product, advertisements for that product seem to follow the consumer as different web sites are entered. There currently is no way for capturing why the consumer searched for something, updating the consumer&#39;s preferences after the product is purchased, or stopping advertisements for a product after the consumer becomes uninterested in the product. 
     A typical product seller marketing strategy utilizes platforms like Google AdWords and Facebook to leverage a consumer&#39;s browser&#39;s cookies and show ads for products the consumer may not even be interested in purchasing. This marketing strategy is highly inaccurate, usually irrelevant, and ultimately ineffective. 
     Product seller electronic commerce marketing strategies typically are based on pay-per-click. However pay-per-click marketing is both confusing and variable. In addition, when pay-per-click is utilized, the product seller lacks the ability to accurately budget for advertising campaigns because of the unpredictability of how many views or clicks will occur. No standardized metrics exist to analyze the success of a pay-per-click campaign. The result is that product sellers are left wondering how click-through ratings affect their bottom lines. 
     It would be highly desirable to provide for electronic commerce in which the foregoing drawbacks and problems are eliminated. 
     SUMMARY 
     In accordance with the principles of the invention an electronic marketplace method, system, and software are provided that does not have the problems and drawbacks of prior electronic marketplaces. 
     The electronic marketplace of the embodiment provides a communication platform between sellers and buyers. Buyers create product wish lists and the wish lists are used as the basis for product advertising from the sellers. Because wish lists are used as the basis for advertising, the buyers can manage the types of product advertising that they see. In addition, buyers have the ability to turn off individual product advertisements by removing that product from the wish list. Sellers utilize reverse bidding to compete for advertising space with each seller. One particularly advantageous feature of the embodiment is that sellers can create unlimited advertisements without creating advertising spam. 
     A computer implemented electronic marketplace embodiment provides a method comprising receiving a request from a particular consumer or buyer to register as a member of the electronic marketplace, registering the consumer as a member of said electronic marketplace, and establishing a wish list for the member on a dedicated one or more web pages. 
     The method further comprises permitting one or more friends identified by the member to have access to the wish list. 
     In addition, the method includes receiving requests from sellers to register as partners on the electronic marketplace and accessing each seller&#39;s product listing for inclusion in the electronic marketplace, said product listing being available for searching and browsing by each said member. 
     The method further comprises accepting a request from said member to add a particular product of said products to said wish list; and automatically notifying each of said friends that said particular product has been added to said wish list. 
     Still further, the method comprises automatically notifying each of the partners that sells said particular product that the particular product has been added to a wish list; and initiating a reverse bidding sequence and partner advertising campaigns. 
     The reverse bidding process and advertising campaigns comprise receiving a request from one or more of the partners to provide corresponding advertisements for the particular product, said advertisement comprising a particular price, utilizing one or more of the servers to determine from all of the advertisement requests a current lowest price for the particular product, operating the one or more servers to forward the advertisement having the current lowest price to the member to replace the listing of said particular product on the member&#39;s wish list, notifying the one or more of partners of the current lowest price of the particular product, and repeating the reverse bidding sequence until the member purchases the particular product or the particular product is removed from said wish list. 
     The method of the electronic marketplace additionally comprises terminating all further advertisements for the particular product from all of the partners upon the earlier of a purchase of the particular product or removal of the particular product from said wish list. 
     A computer implemented electronic marketplace embodiment may additionally comprise receiving a request from a member to invite one or more friends to have access to the member&#39;s wish list. The electronic marketplace operates automatically creating an invitation to each of the one or more friends to become a member and have access to the member&#39;s wish list, and permitting all of said one or more friends that accept said invitation and become members to have access to said wish list. 
     Further, the method may comprise providing the advertisement having the current lowest price for the particular product to the one or more friends that become members. 
     The method may also comprise terminating all further advertisements for the particular product from all of partners to the member friends that upon the earlier of a purchase of the particular product or removal of the particular product from the wish list. 
     The method may also comprise terminating all further advertisements for the particular product from all partners to the member friends and to the member upon the earlier of a purchase of the particular product by either the member friends or the member, or removal of the particular product from the wish list by the member. 
     The method may comprise utilizing the one or more servers to provide a bidding platform for the partners and operating the bidding platform to execute the reverse bidding sequence. 
     The method may comprise registering the sellers as partners for predetermined subscription prices permitting each partner to create an unlimited number of advertisements for said partner&#39;s products. 
     The method may comprise providing to each partner access to data for key performance indicators and updates to the data in real time. 
     The method may further comprise providing access to reports of key performance indicators for the partner&#39;s advertisements. 
     The method may additionally comprise permitting each partner to select said key performance indicators. 
     The method may comprise selecting key performance indicators to be one or more of: total cost, average member reach, total reach, purchase percentage, total purchases, cost per purchase, average sales, total sales, ROI (return on investment) for a predetermined period, e.g. current month, year to date. 
     The method may comprise permitting each partner to construct advertising campaigns utilizing a corresponding dedicated partner web page. 
     A second embodiment of a computer implemented method of providing an electronic marketplace comprises one or more servers. The method comprises receiving a request via a web page from a particular consumer to register as a member of said electronic marketplace, and registering the particular consumer as a member of the electronic marketplace and establishing a product wish list for the member on a dedicated member webpage. 
     The second embodiment comprises receiving requests via from sellers to register as partners on the electronic marketplace and registering each seller as a partner on the electronic marketplace, each partner providing said electronic marketplace access to said partner&#39;s product listings such that said member may browse and search said partner&#39;s product listings. 
     The second embodiment comprises accepting a request from a member to add a particular product to the wish list and automatically notifying the partners that sell the particular product that it has been added to a wish list, thereby initiating a reverse bidding sequence. 
     The reverse bidding process comprises receiving a request from one or more of the partners to generate an advertisement for the particular product at price for a time period, determining a current lowest price for said particular product from all advertisements. The reverse bidding process further comprises forwarding the advertisement having the current lowest price for the particular product to the member for acceptance to the wish list, replacing the advertisement of the particular product on the wish list with the advertisement having the current lowest price, notifying the partners of the current lowest price of the particular product; and repeating the reverse bidding sequence until the member purchases the particular product or removes the particular product from the wish list. 
     In the reverse bidding process, if the time period for a listing of the particular product expires, the advertisement listing having the next lowest price becomes the current listing. 
     The method of the second embodiment further comprises terminating all further advertisement listings for the particular product from all of partners to the member upon the earlier of a purchase of the particular product or removal of the particular product from the wish list. 
     The method of the second embodiment may further comprise providing each partner with one or more dedicated web pages utilizable for each partner to generate an advertising campaign based upon the particular product. 
     The method of the second embodiment may further comprise receiving a request from a member to invite one or more friends to have access to the wish list, automatically creating an invitation to each friend to become a member and have access to the wish list, and permitting all friends that accept the invitation and become members to have access to view the wish list and purchase any particular product thereon. 
     The method of the second embodiment may further comprise forwarding the advertisement listing having the current lowest price for the particular product to friends that become members. 
     The method of the second embodiment further comprises terminating all further advertisement listings for the particular product to the friends that become members upon the earlier of a purchase of the particular product or removal of the particular product from said wish list. 
     The method of the second embodiment may comprise terminating all further advertisement listings for the particular product from all partners to the member friends and to the member upon the earlier of a purchase of the particular product by either the member friends or purchase by the member, or removal of the particular product from the wish list by the member. 
     The method of the second embodiment may comprise utilizing one or more servers to provide a bidding platform for the partners and operating the bidding platform to execute the reverse bidding sequence. 
     The method of the second embodiment may comprise registering each seller as a partner for a predetermined subscription price permitting the partner to create an unlimited number of advertisement listings during a subscription period. 
     The method of the second embodiment may comprise permitting each said partner to construct advertising campaigns utilizing a corresponding dedicated partner web page. 
     A computer implemented electronic marketplace system embodiment comprises one or more servers, apparatus providing said one or more servers with access to a wide area network, and a non-transitory computer-readable medium encoded with computer-executable instructions and executable by the one or more servers for providing a method for an electronic marketplace. The method comprises receiving a request from a particular consumer or buyer to register as a member of the electronic marketplace, registering the consumer as a member of said electronic marketplace, and establishing a wish list for the member on a dedicated one or more web pages. 
     The method further comprises permitting one or more friends identified by the member to have access to the wish list. 
     In addition, the method includes receiving requests from sellers to register as partners on the electronic marketplace and accessing each seller&#39;s product listing for inclusion in the electronic marketplace, said product listing being available for searching and browsing by each said member. 
     The method further comprises accepting a request from said member to add a particular product of said products to said wish list; and automatically notifying each of said friends that said particular product has been added to said wish list. 
     Still further, the method comprises automatically notifying each of the partners that sells said particular product that the particular product has been added to a wish list; and initiating a reverse bidding sequence and partner advertising campaigns. 
     The reverse bidding process and advertising campaigns comprise receiving a request from one or more of the partners to provide corresponding advertisements for the particular product, said advertisement comprising a particular price, utilizing one or more of the servers to determine from all of the advertisement requests a current lowest price for the particular product, operating the one or more servers to forward the advertisement having the current lowest price to the member to replace the listing of said particular product on the member&#39;s wish list, notifying the one or more of partners of the current lowest price of the particular product, and repeating the reverse bidding sequence until the member purchases the particular product or the particular product is removed from said wish list. 
     The method of the electronic marketplace additionally comprises terminating all further advertisements for the particular product from all of the partners upon the earlier of a purchase of the particular product or removal of the particular product from said wish list. 
     A computer implemented electronic marketplace embodiment may additionally comprise receiving a request from a member to invite one or more friends to have access to the member&#39;s wish list. The electronic marketplace operates automatically creating an invitation to each of the one or more friends to become a member and have access to the member&#39;s wish list, and permitting all of said one or more friends that accept said invitation and become members to have access to said wish list. 
     Further, the method may comprise providing the advertisement having the current lowest price for the particular product to the one or more friends that become members. 
     The method may also comprise terminating all further advertisements for the particular product from all of partners to the member friends that upon the earlier of a purchase of the particular product or removal of the particular product from the wish list. 
     The method may also comprise terminating all further advertisements for the particular product from all partners to the member friends and to the member upon the earlier of a purchase of the particular product by either the member friends or the member, or removal of the particular product from the wish list by the member. 
     The method may comprise utilizing the one or more servers to provide a bidding platform for the partners and operating the bidding platform to execute the reverse bidding sequence. 
     The method may comprise registering the sellers as partners for predetermined subscription prices permitting each partner to create an unlimited number of advertisements for said partner&#39;s products. 
     The method may comprise providing to each partner access to data for key performance indicators and updates to the data in real time. 
     The method may further comprise providing access to reports of key performance indicators for the partner&#39;s advertisements. 
     The method may additionally comprise permitting each partner to select said key performance indicators. 
     The method may comprise selecting key performance indicators to be one or more of: total cost, average member reach, total reach, purchase percentage, total purchases, cost per purchase, average sales, total sales, ROI (return on investment) for a predetermined period, e.g. current month, year to date. 
     The method may comprise permitting each partner to construct advertising campaigns utilizing a corresponding dedicated partner web page. 
     A further embodiment of a computer implemented electronic marketplace comprises one or more servers, apparatus providing said one or more servers with access to a wide area network, and a non-transitory computer-readable medium encoded with computer-executable instructions and executable by the one or more servers for providing a method for an electronic marketplace. The method comprises receiving a request via a web page from a particular consumer to register as a member of said electronic marketplace, and registering the particular consumer as a member of the electronic marketplace and establishing a product wish list for the member on a dedicated member webpage. 
     The further embodiment of a computer implemented electronic marketplace comprises receiving requests via from sellers to register as partners on the electronic marketplace and registering each seller as a partner on the electronic marketplace, each partner providing said electronic marketplace access to said partner&#39;s product listings such that said member may browse and search said partner&#39;s product listings. 
     The further embodiment of a computer implemented electronic marketplace comprises accepting a request from a member to add a particular product to the wish list and automatically notifying the partners that sell the particular product that it has been added to a wish list, thereby initiating a reverse bidding sequence. 
     The reverse bidding process comprises receiving a request from one or more of the partners to generate an advertisement for the particular product at price for a time period, determining a current lowest price for said particular product from all advertisements. The reverse bidding process further comprises forwarding the advertisement having the current lowest price for the particular product to the member for acceptance to the wish list, replacing the advertisement of the particular product on the wish list with the advertisement having the current lowest price, notifying the partners of the current lowest price of the particular product; and repeating the reverse bidding sequence until the member purchases the particular product or removes the particular product from the wish list. 
     In the reverse bidding process, if the time period for a listing of the particular product expires, the advertisement listing having the next lowest price becomes the current listing. 
     The further embodiment of a computer implemented electronic marketplace further comprises terminating all further advertisement listings for the particular product from all of partners to the member upon the earlier of a purchase of the particular product or removal of the particular product from the wish list. 
     The further embodiment of a computer implemented electronic marketplace may further comprise providing each partner with one or more dedicated web pages utilizable for each partner to generate an advertising campaign based upon the particular product. 
     The further embodiment of a computer implemented electronic marketplace may further comprise receiving a request from a member to invite one or more friends to have access to the wish list, automatically creating an invitation to each friend to become a member and have access to the wish list, and permitting all friends that accept the invitation and become members to have access to view the wish list and purchase any particular product thereon. 
     The further embodiment of a computer implemented electronic marketplace may further comprise forwarding the advertisement listing having the current lowest price for the particular product to friends that become members. 
     The further embodiment of a computer implemented electronic marketplace further comprises terminating all further advertisement listings for the particular product to the friends that become members upon the earlier of a purchase of the particular product or removal of the particular product from said wish list. 
     The further embodiment of a computer implemented electronic marketplace may comprise terminating all further advertisement listings for the particular product from all partners to the member friends and to the member upon the earlier of a purchase of the particular product by either the member friends or purchase by the member, or removal of the particular product from the wish list by the member. 
     The further embodiment of a computer implemented electronic marketplace may comprise utilizing one or more servers to provide a bidding platform for the partners and operating the bidding platform to execute the reverse bidding sequence. 
     The further embodiment of a computer implemented electronic marketplace may comprise registering each seller as a partner for a predetermined subscription price permitting the partner to create an unlimited number of advertisement listings during a subscription period. 
     The further embodiment of a computer implemented electronic marketplace may comprise permitting each said partner to construct advertising campaigns utilizing a corresponding dedicated partner web page. 
     Various embodiments of the invention comprise a non-transitory computer readable medium with computer executable instructions stored thereon executed by a processor to provide an electronic marketplace method as described herein above. 
     Further embodiments of the invention comprise a computer-program product for providing an electronic marketplace, wherein the electronic marketplace comprises one or more servers in communication with a wide area network, the product comprising a non-transitory computer-readable medium encoded with computer-executable instructions that, as a result of being executed by the one or more servers executes a method for providing the electronic marketplace as describe herein above. 
    
    
     
       DESCRIPTION OF THE DRAWING 
       The invention will be understood from a reading of the following detailed description of embodiments of the invention in which like reference designators are used to identify like elements and in which: 
         FIG. 1  is an illustration of electronic commerce in an embodiment of the invention; 
         FIG. 2  is an illustration of the flow of electronic commerce in the embodiment of  FIG. 1 ; 
         FIG. 3  is a flow diagram of a portion of an embodiment; and 
         FIG. 4  is a logic diagram of a portion of an embodiment. 
     
    
    
     DETAILED DESCRIPTION 
     In accordance with principles of the invention, an electronic commerce platform combines both the consumer&#39;s and the advertisers&#39; needs for a seamless and effective approach to online marketing. 
     An electronic commerce system, method and software are provided that provide consumer prompted product marketing in which the consumer controls an advertising conversation with sellers. 
     We have invented an electronic commerce platform that serves as a filter for the consumer. Sellers (advertisers) are notified when a product has been purchased or is no longer of interest to or relevant and advertising of that product is stopped with the dual result of no spam advertising to consumers and elimination of advertising budget waste. 
     Our electronic commerce platform includes a data and reporting&#39; system that captures key performance indictors to provide accurate, real-time data and analysis to accurately measure, and to properly manage, the return on investment (ROI) of online marketing campaigns. 
     In an embodiment of the invention, consumers reveal their product interests and purchase intentions via curated product wish lists. 
     Sellers create highly targeted electronic display advertisements, offering discounts and promotions directly to consumers who have indicated an interest in buying their products through wish lists. 
     Advantageously, the electronic commerce platform provides the sellers with unlimited ad creation and unlimited product campaigns for a fixed price and consumers receive zero spam over the electronic commerce platform. 
     Turning now to  FIG. 1 , one embodiment for an electronic marketplace  100  for electronic commerce is illustrated. In the method and system of the invention, electronic market place comprises an electronic commerce platform  101  that is accessible via the Internet  103 . Other electronic networks that are not shown, as will be understood by those skilled in the art, may access electronic commerce platform  101 . 
     Electronic commerce platform  101 , as shown, comprises one or more servers  105 ,  107  that provide the various functions that are utilized in the embodiment. The one or more servers  105 ,  107  comprise computer software that when executed will provide the functionality set out herein below. In addition, electronic commerce platform comprises one or more databases  104 . Although only one database  104  is shown, it will be understood by those skilled in the art that more than one database may be provided and the databases may be of various kinds of database structures and operations that are known in the art 
     In operation, consumers and sellers both register with electronic commerce platform  101  to take advantage of the unique services provided. 
     By way of example, user  109  desires to participate in the electronic marketplace  100 . User  109  accesses electronic access platform  101  via Internet  103  and registers as a “member”, creating a username and password. The registration process can utilize any of the commonly used registration techniques. 
     Once user  109  registers as a member, electronic access platform  101  invites user  109  to generate a wish list of products that he desires and to identify friends that user  109  desires to have access to the wish list. 
     To generate the wish list, in one embodiment, user  109  may browse or search for products available from sellers that become “partners”  111 A,  111 B, . . .  111 N that are registered with electronic access platform  101 . Upon finding a product of interest, electronic access platform  101  may display the product along with its price to member  109 . In addition, along with displaying the product, the display gives member  109  several options comprising updating the wish list, purchasing the product, suggesting the product to friends  109 A . . .  109 N, and declining further interest in the product. When a product is added to the wish list, the current product price is listed with the product. 
     Electronic access platform  101  also invites user  109  to build a social network by identifying friends  109 A, . . .  109 N to be invited to become members and to have access to the wish list. In identifying friends  109 A, . . .  109 N, user  109  provides electronic contact information for each friend  109 A, . . .  109 N. The electronic contact information may be, for example the&#39; email addresses or smart phone contact information or other such contact information that may be used to receive an electronic invitation. Electronic access platform  101 generates and disseminates invitations to each friend  109 A, . . .  109 N. After each friend  109 A, . . .  109 N receives an invitation from electronic access platform  101 , each friend  109 A, . . .  109 N registers to become a member of electronic marketplace  100  and upon becoming a member has access to the wish list of friend or member  109 . 
     Each seller  107 A,  107 B,  107 N that desires to participate in the electronic marketplace  100  accesses electronic access platform  101  via Internet  103  and registers as a “partner”, creating a username and password. The registration process can utilize any of the commonly used registration techniques. In addition, each seller  107 A,  107 B,  107 N provides site specific information For Amazon.com, the following information is provided: MWS (Amazon Marketplace Web Service) developer identification, AWS (Amazon Web Service) account identification, AWS access identification, secret key, Amazon seller identification, and MWS authentication token. For other sellers information comparable to that of Amazon.com is provided. 
     At the time each seller  107 A,  107 B,  107 N registers to participate in the electronic marketplace  100 , each seller  107 A,  107 B,  107 N becomes a partner  107 A,  107 B,  107 N in the electronic marketplace and agrees to pay a periodic fixed subscription payment. Payments are made through an electronic payment source. In one embodiment, partner subscription payments are through Stipe. In return for the subscription payments, each partner  107 A,  107 B,  107 N is allowed to generate unlimited advertising campaigns as described herein below. 
     After a seller  107 A,  107 B,  107 N registers to become a partner and inputs required information, electronic access platform  101  connects with the partner&#39;s web site application programming interface (API) and adds the partner&#39;s products to products that are available through electronic marketplace  100 . 
     Certain features of the embodiment of  FIG. 1  are described in conjunction with  FIGS. 2 and 3 . At step  201 , consumer  109  registers as a member of electronic marketplace  100  by accessing electronic access platform  101 . The registration process is described herein above. 
     At or after registration, at step  203  a wish list is established by electronic access platform  101  for consumer  109 . 
     After registration and creation of a wish list, member  109  may list friends that he or she desires to receive invites to view his wish list and receive any deals that sellers who are registered as partners will provide for particular products that are on the wish list of member  109 . In providing the list of friends, member  109  will also provide electronic contact information for each of the friends. The electronic contact information may, for example, comprise an email address for each friend and/or text contact information for each friend. Electronic access platform  101  automatically sends an electronic invitation to each friend that member  109  lists at step  205 . Friends that accept the electronic invitation at step  207  are added to a wish list social network for member  109 . In addition, member  109  may browse or search for friends, e.g., friend  109 N, who are already registered as members of electronic access platform  101  in a manner similar to that used on social media platforms and add those friends found by browsing and/or searching to the list of friends. 
     At step  209 , member  109  adds a particular product to the wish list. Member  109  may select the product from browsing or searching products available from electronic marketplace  100 . The particular product will have a price associated with it. 
     The wish list of member  109  is available to each friend  109 A . . .  109 N who has registered with electronic access platform  101 . As member  109  adds products to the wish list, electronic access platform  101  will notify each friend  1019 A . . .  109 N of addition of new products. 
     As indicated at step  211 , member  109  or any friends  109 A . . .  109 N may, at any time, purchase any particular product that member  109  has listed on the wish list for the current price listed. If the particular product is purchased, electronic access platform  101 , at step  235  removes that particular product from the wish list of member  109 . In addition, as indicated at step  237 , electronic access platform  101  terminates all further communication from partner sellers  111 A . . .  111 N to member  109  and friends  109 A . . .  109  N with respect to that particular product. 
     After step  209 , and assuming that the particular product has not been purchased by member  109  or friends  109 A . . .  109  N, partners  111 A . . .  111 N are notified of the addition of the particular product to member  109  wish list. 
     At step  215 , one or more partners  111 A . . .  111 N may generate a deal for the particular product. Each deal may comprise a price and a time duration that the price is effective. Some deals may comprise “flash” sales in which the prices are s particularly low for very limited time durations, e.g. 30 minutes. 
     At step  217 , electronic access platform  101  determines which of the deals for the particular product presents the “best” deal, typically the lowest price for the particular product and presents the best deal to member  109  by forwarding the deal in the form of an advertisement to member  109 . 
     Member  109  may review the best deal and either accepts the deal for presentation on the wish list or rejects the deal. At step  219 , member  109  accepts the deal and, at step  221 , electronic access platform  101  modifies the wish list to list the best deal for the particular product and the particular product price in the best deal becomes the current price. 
     At step  223 , electronic access platform  101  notifies all of friends  109 A . . .  109  N of the new current price for the particular product. 
     In addition, at step  225 , electronic access platform  101  notifies all of partners  111 A . . .  111 N are notified of the deal accepted by member  109  and added to the wish list. Each partner  111 A . . .  111 N may decide to compete against the deal by generating a new, better deal at step  227 . 
     Electronic access platform  101  determines which new, better deal is the best deal on the basis of price. At step  229 , electronic access platform  101  transmits or displays the new better deal to member  109 . Again, member  109  may accept or reject inclusion of the new deal onto the wish list. If member  109  does not accept the new deal for inclusion onto the wish list, the deal presently on the wish list is unchanged. 
     If member  109  accepts the new deal at step  231 , the new deal replaces the current deal, the process returns to step  221  and repeats. 
     Each deal displayed on the wish list will remain until it expires or is replaced with a better deal or is removed by member  109 . In the event that a deal expires, electronic access platform  101  will remove that deal from the wish list and present the next better, unexpired deal to member  109  for presentation to member  109  for inclusion on the wish list. 
     As pointed out above, in the event that member  109  or any of friends  109 A . . .  109 N purchase a product from the wish list, that particular product is removed from the wish list at step  235 . 
     When a member  109  or friend  109 A . . .  109 N decides to purchase a particular product from the wish list of member  109 , the purchase and sale transaction is performed directly between member  109  or the one friend  109 A . . .  109 N and the particular partner  111 A that offered the deal that is accepted as indicated on  FIG. 1  as Internet connection  103 C. 
     When a particular product is removed from the wish list, all further communication from partners  111 A . . .  111 N to member  109  and friends  109 A . . .  109 N with respect to the particular product are terminated. 
     Since each deal from partners  111 A . . .  111 N is an advertisement for a particular product, electronic access platform  101  controls the flow of advertisements for particular products to member  109  and friends  109 A . . .  109 N. Accordingly, any consumer utilizing electronic marketplace  100  can safely browse for products without the result that browsing results in unwanted electronic advertisements being received. 
     Turning back to  FIG. 1  electronic access platform  101  comprises price bidding logic software 101 A. Price bidding logic  101 A may reside on one or more of servers  105 ,  107  or may reside on a separate server that is not shown. In the embodiment shown, price bidding logic  101 A resides on server  105 . Price bidding logic  101 A in conjunction with server  105  provides a price bidding platform  101 B. Price bidding platform  101 B provides a comprehensive bidding process for partners  111 A . . .  111 N to determine lowest possible product prices for members  109 ,  109 A . . .  109 N. Having multiple partners  111 A . . .  111 N of any product creates a bidding scenario where a group of members  109 ,  109 A . . .  109 N is continually offered lower prices via member console displays for a selected product on the wish list of member  109 . The dynamic bidding process continues until 1) the product is purchased, or 2) member  109  removes the item from the wish list. Bidding platform data is collected and is made available for all products through a “real-time data and statistics tracking” service. 
     When member  109  puts adds a product to his or her wish list, the listed product price becomes the current low bid price for that item. All partners  111 A . . .  111 N selling that product can then only create a bidding campaign at a lower price. Price bidding logic  101 A determines what deals can be created and be shown to member  109 ,  109 A . . .  109 N. 
     Price bidding logic  101 A operates such that only the lowest price will be presented to member that has the product in his or her wish list. Bidding prices are based on predetermined bidding price increment rules. 
     In the embodiment, predetermined bidding price increment rules are as follows:
         If the current low bid on the auction is from $0.01 to $0.99, the next bid must be at least $0.05 lower;   If the current low bid is $1.00 to $4.99, the next bid must be at least $0.25 lower;   If the current low bid is $5.00 to $24.99, the next bid must be at least $0.50 lower;   If the current low bid is $25.00 to $99.99, the next bid must be at least $1.00 lower;   If the current low bid is $100.00 to $249.99, the next bid must be at least $2.50 lower;   If the current low bid is $250.00 to $499.99, the next bid must be at least $5.00 lower;   If the current low bid is $500.00 to $999.99, the next bid must be at least $10.00 lower;   If the current low bid is $1,000.00 to $2,499.99, the next bid must be at least $25.00 lower;   If the current low bid is $2,500 to $4,999.99, the next bid must be at least $50.00 lower;   If the current low bid is $5,000.00 or higher, the next bid must be at least $100.00 lower;       

     Partners may set up advertising campaigns utilizing electronic access platform  101 . In establishing an advertising campaign each partner  111 A . . .  111 N may provide a campaign data set of information to electronic access platform  101 . The campaign data set in an illustrative embodiment comprises a specified product, a product price, an expiration date/time, an expiration quantity, and whether an autobid option is selected. 
     Electronic access platform  101  provides a partner dashboard display accessible by each partner  111 A . . .  111 N. Electronic access platform autofills a product into the partner electronic dashboard when alert or action is generated from a member  109 ,  109 A . . .  109 N by adding the product to a wish list or suggesting a product to a member friend. 
     The product price is required. The product price, at the least, complies with the pricing increment rules set out above. 
     An expiration date and time is not required but may be provided by the partner  111 A . . .  111 N when the product pricing or availability has a time limit. 
     An expiration quantity is not required but may be added when a limited amount of product from a Partner  111 A . . .  111 N is available to offer for a current campaign. 
     The autobid option is made available by a yes/no checkbox. If a partner  111 A . . .  111 N selects “yes” for the autobid option, a minimum price is required and must be entered and an available quantity must be entered. Price bidding logic  101 A of electronic access platform  101  automatically enters a lower bid for a product whenever another partner provides a new current price for the product. The autobid function for a partner  111 A . . .  111 N ends when all the available product is sold. When an autobid option is selected the product price, expiration date/time, and expiration quantity are not entered. 
     All autobid pricing changes affect products in only in members  109 ,  109 A . . .  109 N wish lists. The same partner products show original, i.e., non autobid adjusted, pricing when a product is searched or browsed organically through a member electonic display console. Where, for example, a partner is Amazon.com and the searching or browsing is via Amazon.com, the original Amazon.com pricing stays the same as well. The use of wish lists becomes a strong incentive, because products added to wish lists receive better deals. 
     Product bidding platform  101 B takes into consideration expiration data to manage the product deals. By way of example, assume member  109  puts product A into their wish list and that the current price for prodcut A is $50.00. Further assume that there are 3 current partner sellers of product A and they each create a deal campaign as follows: 
     Partner 1: $40.00 with 1-week expiration 
     Partner 2: $45.00 with 2-week expiration 
     Partner 3: $30.00 with 30-minute expiration 
     Each member having product A in their wish list will be able to purchase a “Flash Deal” alert for $30.00. The members can also add that deal to their wish list, which then alerts all connected member friends of the flash deal. After 30 minutes elapses, with no other partner making a lower deal, the price reverts to the original list price of $50.00 with an option for the $40.00 deal for the remainder of the original one week. After that original one week elapses, again with no partner making a lower deal, the price will revert to the original $50.00 with an option for the $45.00 deal for the remainder of the original two weeks. 
     At any time, Partners  111 A . . .  111 N can create an auto bid through partner bidding platform  101 B. To do this, a partner  111 A . . .  111 N will determine 1) the lowest price they can sell that item for, and 2) the duration or product quantity. Once the lowest price number is designated, partner bidding platform  101 B will auto-bid in their behalf against other Partners  111 A . . .  111 N selling and creating deals for the same product in the above stated increments for the product&#39;s price point. 
     Once the product bidding logic  101 A determines the best current deal, that deal is given a data communication system (DCS)  101 C. Data communication system  101 C offers the price bidding logic  101 A deal and collects member action response data from member  109  via the following four options presented to member  109 : 
     Update My Wish List 
     Purchase Product 
     Suggest Product to Member Friends 
     No Thanks 
     This member action response data (MAD) is stored as a file  104 D in database  104  and is available through a data reporting system (DRS)  101 D. MAD is collected and available for all partner products through a “real-time data and statistics tracking” service. 
     Turning now to  FIG. 4 , a flow diagram shows features of the system and method of the embodiment. Consumer  109  of  FIG. 1  registers as a member of electronic marketplace  100  at  401 . Consumer of member  109  adds particular product at  403  and at  405  adds friends  109 A . . .  109 N to create a wish list at  407 . 
     Electronic access platform  101 , upon member  109  adding a particular product to the wish list, notifies at friends  109 A . . .  109 N that the particular product has been added to the wish list  409  and simultaneously at  411  notifies all partners  111 A . . .  111 N that sell that particular product are notified that a member is interested in that particular product. 
     At decision  413 , member  109  and friends  109 A . . .  109 N decide whether or not to purchase the particular product. If one decides to purchase the product at the price that it is listed, that particular product is removed from the wish list at  435 . 
     If at decision  413 , member  109  and friends  109 A . . .  109 N decide not to purchase the product at the current price, then the process continues and at  415  partners  111 A . . .  111 N that sell that particular product create deals for that particular product. 
     At  415 , electronic access platform  101  utilizes an algorithm or logic to determine and show the best or lowest deal for the particular product to member  109 . Member  109  has the option to accept the best deal for inclusion on the wish list or not. 
     At  417 , assuming that member  109  has accepted the option to accept the best deal for inclusion on the wish list, electronic access platform  101  notifies friends  109 A . . .  109 N of the new deal at  423  and simultaneously notifies partners  111 A.  111 N of the newly accepted deal at  425 . 
     At decision  433 , member  109  and friends  109 A . . .  109 N decide whether to purchase the particular product at the new deal price. If one of member  109  and friends  109 A . . .  109 N decides to make the purchase, the particular product is then removed from the wish list at  435 . 
     If none of member  109  and friends  109 A . . .  109 N decides to make the purchase, then the reverse bidding process repeats by returning to  415  where any of partners  111 A.  111 N may create a new deal for the particular product. 
     In the above described embodiment member created wish lists are the basis for seller advertising. The use of wish lists allows each member to manage what product advertisements are seen. Members have the ability to turn off particular product advertisements by removing that particular product from wish lists. 
     The embodiment further provides that partners compete for advertising space by reverse bidding of lowest sale price for particular products. In addition, sellers can create unlimited advertising for the products that they sell during a subscription period. 
     Instead of bidding on and purchasing advertising campaigns for each individual product as is the current norm for “pay per click” advertising, our novel embodiment allows partners to pay a set subscription price (monthly or yearly) for access to an electronic console that allows them to create unlimited advertisements for all products they sell. 
     That set subscription price permits a non-variable anchor number for algorithms to create multiple data sets. It allows partners a fixed number for budget purposes. 
     Electronic access platform  101  provides product placement performance information to partners  111 A . . .  111 N in the form of data and reports. 
     Data may be presented to the partners  111 A . . .  111 N via an electronic data console viewable online. The data console provides real time updates. Reports are also viewable via the electronic console and are downloadable and printable. 
     Both data and reports make available to partners information around Key Performance Indicators (KPIs) comprising: 
     1. Total Cost 
     2. Campaigns Created 
     3. Non Campaign Purchases 
     4. Average Member Reach 
     5. Total Reach 
     6. Purchase Percentage 
     7. Total Purchases 
     8. Cost Per Purchase 
     9. Average Sales 
     10. Total Sales 
     11. Return on Investment (ROI) Current Month 
     12. ROI Year to Date 
     The Total Cost shows an accumulated or a divided Partner&#39;s cost number based on view. 
     Campaigns Created shows a total number of individual product campaigns/deals created based on view—either for the current month, or year to date accumulative. 
     The Average Member Reach shows an average of total member reach numbers for every campaign created for a selected view period. 
     Total Reach shows an accumulated total of total member reach numbers for every campaign created for a selected view period. 
     Purchase Percentage shows what percentages of purchases are made by members from the total number of campaigns/deals created based on selected view. 
     Total Purchases shows an accumulated number of member purchases from a total number of campaigns/deals created based on selected view. 
     Cost Per Purchase shows relationship number of purchases versus costs. It is calculated by dividing a “Total Cost” KPI by “Total Purchases” KPI based on a selected view. 
     Average Sales shows an average number of a total sales number for each campaign/deal based on a selected view. 
     Total Sales shows an accumulation number of a total sales number for each campaign/deal based on a selected view. 
     Return on Investment (ROI) shows a ROI percentage number based on a selected view and is calculated as follows: ROI=[(Total Sales−Total Cost)/Total Cost)]*100. 
     The “selected view” is selectable on the electronic console by a partner from, for example, daily, weekly, monthly, or other selectable options. 
     It will be appreciated by those skilled in the art that databases  104  may be utilized to store and make available registration information for members and partners as well as storing wish lists for various members and storing partner product information. In addition, databases  104  may be utilized to store partner key performance indicator data and report information. It will further be appreciated by those skilled in the art that databases  104  as well as one or more servers may be cloud based. 
     It will further be appreciated by those skilled in the art that although particular details of each of the servers  105 ,  107  is not shown, servers typically comprise one or more processors and non-transitory computer readable medium storing computer programs. 
     In a further embodiment of the invention a member may “crowd source” payments for wish list products. At the time a member adds a product to a wish list member  109  may designate that he wishes to crowd source payment for the product. If member  109  selects a crowd source payment option for a product, each member friend  109 A . . .  109 N receives a notification that the particular product has been added to the member wish list and that member  109  has selected a crowd source option. With this functional option, each friend member  109 A . . .  109 N may contribute a portion towards the current price of the particular product. Electronic access platform  101  keeps track of crowd source payments from member friends  109 A . . .  109 N and member  109 . When the total of the crowd source payments equals the current price of the particular product, electronic access platform  101  will access a crowd source function that will facilitate purchase of the particular product with crowd source payment aggregation. 
     Various embodiments of the invention comprise a non-transitory computer readable medium with computer executable instructions stored thereon executed by a processor to provide an electronic marketplace method as described herein above. 
     Further embodiments of the invention comprise a computer-program product for providing an electronic marketplace, wherein the electronic marketplace comprises one or more servers in communication with a wide area network, the product comprising a non-transitory computer-readable medium encoded with computer-executable instructions that, as a result of being executed by the one or more servers executes a method for providing the electronic marketplace as describe herein above. 
     The invention has been described in terms of various embodiments. It will be appreciated by those skilled in the art that the invention is not limited in scope to the embodiments that are shown and described herein. It is intended that the invention be limited in scope only by the attached claims and that the claims be given the broadest scope allowable in view of the prior art.