Patent Publication Number: US-2023164382-A1

Title: Moving video tags

Description:
RELATED APPLICATIONS 
     This application is a continuation of U.S. Pat. Application No. 17/229,240 filed on Apr. 13, 2021, entitled “MOVING VIDEO TAGS,” which is a continuation of U.S. Pat. Application No. 16/799,575 filed on Feb. 24, 2020, entitled “MOVING VIDEO TAGS,” now U.S. Pat. No. 10,979,760, which is a continuation of U.S. Pat. Application 16/253,597 filed on Jan. 22, 2019, entitled “MOVING VIDEO TAGS,” now U.S. Pat. No. 10,575,044, which is a continuation of U.S. Pat. Application No. 15/907,095, filed on Feb. 27, 2018, entitled “MOVING VIDEO TAGS,” now U.S. Pat. No. 10,187,688, which is a continuation of U.S. Pat. Application No. 15/269,701, flied on Sep. 19, 2016, entitled “MOVING VIDEO TAGS,” now U.S. Pat. No. 9,906,829, which is a continuation of U.S. Pat. Application No. 12/172,185, filed on Jul. 11, 2008, entitled “MOVING VIDEO TAGS OUTSIDE OF A VIDEO AREA TO CREATE A MENU SYSTEM,” now U.S. Pat. No. 9,451,195, which claims priority to U.S. Provisional Pat. Application No. 60/949,505, filed on Jul. 12, 2007, entitled “VIDEO TAGS OUTSIDE OF VIDEO AREA.” The entire disclosures of all of the foregoing patent applications are hereby incorporated by reference herein. 
     This application is related to U.S. Pat. Application No. 11/499,315, filed on Aug. 4, 2006, entitled “DISPLAYING TAGS ASSOCIATED WITH ITEMS IN A VIDEO PLAYBACK,” now U.S. Pat. No. 10,003,781, the entire disclosure of which is hereby incorporated by reference herein. 
     This application is also related to U.S. Pat. Application No. 11/669,901 filed on Jan. 31, 2007 entitled “AUTHORING TOOL FOR PROVIDING TAGS ASSOCIATED WITH ITEMS IN A VIDEO PLAYBACK,” now U.S. Pat. No. 8,656,282, issued on Feb. 18, 2014, the entire disclosure of which is hereby incorporated by reference herein 
    
    
     SUMMARY OF EMBODIMENTS OF THE INVENTION 
     Tags in a video area are established by displaying the tags with a visual association to an item in the video. Thereafter, the tags move to a tag menu area that is outside of the video area. Tags are selectable, such as by clicking on the tag, to cause additional actions such as displaying a web page related to the tag. Tags move and disappear/appear in conjunction with the video as the video action progresses. In one embodiment, the tag menu area is obtained when a video with a first aspect ratio is displayed in a display area that has a different aspect ratio. The difference in aspect ratios leaves a portion in the display area that is not used for the video that can be used for the tag menu area. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG.  1    is a first illustration of a prior art approach to displaying video. 
         FIG.  2    is a second illustration of a prior art approach to displaying video. 
         FIG.  3    is a third illustration of a prior art approach to displaying video. 
         FIG.  4    is a fourth illustration of a prior art approach to displaying video. 
         FIG.  5    shows high definition format video displayed within a standard definition area. 
         FIG.  6    shows a standard definition format video displayed within a high-definition format video. 
         FIG.  7    shows a prior art approach where standard definition video is shown in a standard definition display area. 
         FIG.  8    shows high-definition video in a standard-definition area. 
         FIG.  9    illustrates video including a tag. 
         FIG.  10    shows a video after tag movement. 
         FIG.  11    shows a video after additional tag movement. 
         FIG.  12    shows tags reaching their final positions. 
     
    
    
     DETAILED DESCRIPTION OF EMBODIMENTS OF THE INVENTION 
       FIGS.  1 - 4    illustrate prior art approaches to placing a video of a first aspect ratio into a display area of a second aspect ratio. In  FIG.  1   , video area  100  is a 4:3 aspect ratio such as is commonly used in standard definition (SD) video playback. The ratio 4:3 corresponds to the width divided by the height of the video area.  FIG.  2    shows video area  110  which is representative of a 16:9 aspect ratio that is commonly used in high-definition (HD) video formats. Typically, the SD and HD formats are best displayed in a display area that matches the native dimensions of the video aspect ratio. In such cases the full display area (e.g., a television or display screen, predetermined area such as on a web page or computer program, etc.) is filled completely with the video area. 
     However, in many cases it is undesirable or impossible to change the video display area to exactly match the video aspect ratio. For example, a user may have an SD television and may wish to view an HD program. In such a case,  FIG.  3    illustrates a “letterbox” type of solution to the problem. In  FIG.  3   , an HD display area  120  accommodates HD video program  130  by scaling and vertically centering the HD video area so that it is centered within the SD screen area. This leaves blank or unused areas  102  and  104  at the top and bottom, respectively, of display area  120 . These blank areas are typically black or grey and are not used to display video or any other information. 
     Similarly,  FIG.  4    illustrates an example where SD video program  150  is displayed within HD display area  140 . This leaves blank “pillars”  106  and  108  on the left and right sides, respectively, of the display area. 
       FIG.  5    shows an approach according to an embodiment of the present invention where HD format video program  132  is displayed within SD display area  122  so that a lower blank area  105  is maximized. This blank area is advantageously used for display of enhanced or auxiliary information associated with the video program. For example, tags can be displayed in the video and in the blank area as described, below. Similarly,  FIG.  6    shows an SD format video  152  displayed within HD area  142  so that a blank area  109  is maximized to the right of the video. This blank area can similarly be used for additional information related to the video or for other purposes. Naturally, the blank areas can be positioned at the top and/or left sides of  FIGS.  5  and  6   , respectively. The display area can be on a physical display screen, on a portion of a computer display or web page, or the display area can be defined by other means. 
       FIGS.  7 - 12    illustrate an HD format video displayed within an SD display area on a web page.  FIG.  7    shows a prior art approach where SD video  208  is shown in SD display area  210  of web page  206 . The web page provides video transport controls at  220  for performing standard control over the video playback such as start, stop, pause, skip to start, move to position, and volume control. Although specific controls are shown, in general any type and design of video playback controls can be provided. 
       FIG.  8    shows HD format video  212  fit into the upper portion of the SD space on the same web page. This creates blank space  224  which will be used for tag menu items as described below. Transport controls  222  are overlayed onto the video area. However, other embodiments need not overlay the transport controls but may place them in any desirable position, such as in the position of  FIG.  7   , to the top, left or right sides, not display them at all, etc. 
       FIG.  9    illustrates video area  212  after the video has started playing back. A video bubble or tag  226  is shown that provides information about the model in the scene. Although specific video subject matter and tag text is shown it should be apparent that the video contents and tag text, design and other tag characteristics can be changed, as desired. As the video plays, the tag moves in the direction A to A′ to reside in tag menu area  224 . 
       FIG.  10    shows the video display a few seconds later when tag  226  has moved into the tag menu area  224 . Additional tags  228  and  230  have appeared in video area  212  to describe garments that the model is wearing. Visual pointers from tags  228  and  230  serve to associate each tag with its respective garment item. Tag  226  will next move along the direction B to B′ while tags  228  and  230  will each move to the tag menu area. 
       FIG.  11    shows tag  226  positioned at the left side of tag menu area  224  while tags  228  and  230  have moved to the tag menu area (and are still in motion moving sideways to create more separation between them).  FIG.  12    illustrates a point in time where the tags have reached their final positions and additional information, such as price information and website address information is also displayed into the tag menu area. A new tag  240  has appeared to provide more information about the model. In this manner, any number and type of tag can be presented in association with an item in the video (or in the abstract) and can then be moved to the tag menu area. Each tag can be “clickable” so that, upon selection by a user, additional information related to the tag, such as a web page, is displayed. Other functionality may be provided to the tags - such as allowing a tag to expand to provide additional information, opening an adjacent window or frame next to the video playback to provide additional information or functionality, etc. Although specific content has been used in this example, it should be apparent that any other content can be used for the video and/or the tags. 
     Many other types of hardware and software platforms can be used to implement the functionality described herein. For example, a video player can be included in a portable device such as a laptop, PDA, cell phone, game console, e-mail device, etc. The tag data can reside on a storage device, server, or other device that is accessed over another network. In general, the functions described can be performed by any one or more devices, processes, subsystems, or components, at the same or different times, executing at one or more locations. 
     Accordingly, particular embodiments can provide for computer playback of video that supports automatically capturing of screen snapshots, in the accommodation of tag information outside of a video play area. Further, while particular examples have been described herein, other structures, arrangements, and/or approaches can be utilized in particular embodiments. 
     Any suitable programming language can be used to implement features of the present invention including, e.g., C, C++, Java, PUI, assembly language, etc. Different programming techniques can be employed such as procedural or object oriented. The routines can execute on a single processing device or multiple processors. The order of operations described herein can be changed. Multiple steps can be performed at the same time. The flowchart sequence can be interrupted. The routines can operate in an operating system environment or as stand-alone routines occupying all, or a substantial part, of the system processing. 
     Steps can be performed by hardware or software, as desired. Note that steps can be added to, taken from or modified from the steps in the flowcharts presented in this specification without deviating from the scope of the invention. In general, the flowcharts are only used to indicate one possible sequence of basic operations to achieve a function. 
     In the description herein, numerous specific details are provided, such as examples of components and/or methods, to provide a thorough understanding of embodiments of the present invention. One skilled in the relevant art will recognize, however, that an embodiment of the invention can be practiced without one or more of the specific details, or with other apparatus, systems, assemblies, methods, components, materials, parts, and/or the like. In other instances, well-known structures, materials, or operations are not specifically shown or described in detail to avoid obscuring aspects of embodiments of the present invention. 
     As used herein the various databases, application software or network tools may reside in one or more server computers and more particularly, in the memory of such server computers. As used herein, “memory” for purposes of embodiments of the present invention may be any medium that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, system or device. The memory can be, by way of example only but not by limitation, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, system, device, propagation medium, or computer memory. 
     A “processor” or “process” includes any human, hardware and/or software system, mechanism or component that processes data, signals or other information. A processor can include a system with a general-purpose central processing unit, multiple processing units, dedicated circuitry for achieving functionality, or other systems. Processing need not be limited to a geographic location, or have temporal limitations. For example, a processor can perform its functions in “real time,” “offline,” in a “batch mode,” etc. Portions of processing can be performed at different times and at different locations, by different (or the same) processing systems. 
     Reference throughout this specification to “one embodiment,” “an embodiment,” “a particular embodiment,” or “a specific embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention and not necessarily in all embodiments. Thus, respective appearances of the phrases “in one embodiment,” “in an embodiment,” “in a particular embodiment,” or “in a specific embodiment” in various places throughout this specification are not necessarily referring to the same embodiment. Furthermore, the particular features, structures, or characteristics of any specific embodiment of the present invention may be combined in any suitable manner with one or more other embodiments. It is to be understood that other variations and modifications of the embodiments of the present invention described and illustrated herein are possible in light of the teachings herein and are to be considered as part of the spirit and scope of the present invention. 
     Embodiments of the invention may be implemented by using a programmed general purpose digital computer, by using application specific integrated circuits, programmable logic devices, field programmable gate arrays, optical, chemical, biological, quantum or nanoengineered systems, components and mechanisms may be used. In general, the functions of the present invention can be achieved by any means as is known in the art. Further, distributed, or networked systems, components and circuits can be used. Communication, or transfer, of data may be wired, wireless, or by any other means. 
     It will also be appreciated that one or more of the elements depicted in the drawings/figures can also be implemented in a more separated or integrated manner, or even removed or rendered as inoperable in certain cases, as is useful in accordance with a particular application. It is also within the spirit and scope of the present invention to implement a program or code that can be stored in a machine readable medium to permit a computer to perform any of the methods described above. 
     Additionally, any signal arrows in the drawings/Figures should be considered only as exemplary, and not limiting, unless otherwise specifically noted. Furthermore, the term “or” as used herein is generally intended to mean “and/or” unless otherwise indicated. Combinations of components or steps will also be considered as being noted, where terminology is foreseen as rendering the ability to separate or combine is unclear. 
     As used in the description herein and throughout the claims that follow, “a,” “an,” and “the” includes plural references unless the context clearly dictates otherwise. Also, as used in the description herein and throughout the claims that follow, the meaning of “in” includes “in” and “on” unless the context clearly dictates otherwise. 
     The foregoing description of illustrated embodiments of the present invention, including what is described in the Abstract, is not intended to be exhaustive or to limit the invention to the precise forms disclosed herein. While specific embodiments of, and examples for, the invention are described herein for illustrative purposes only, various equivalent modifications are possible within the spirit and scope of the present invention, as those skilled in the relevant art will recognize and appreciate. As indicated, these modifications may be made to the present invention in light of the foregoing description of illustrated embodiments of the present invention and are to be included within the spirit and scope of the present invention. 
     Thus, while the present invention has been described herein with reference to particular embodiments thereof, a latitude of modification, various changes and substitutions are intended in the foregoing disclosures, and it will be appreciated that in some instances some features of embodiments of the invention will be employed without a corresponding use of other features without departing from the scope and spirit of the invention as set forth. Therefore, many modifications may be made to adapt a particular situation or material to the essential scope and spirit of the present invention. It is intended that the invention not be limited to the particular terms used in following claims and/or to the particular embodiment disclosed as the best mode contemplated for carrying out this invention, but that the invention will include any and all embodiments and equivalents falling within the scope of the appended claims.