Patent Publication Number: US-2023144320-A1

Title: Selectively highlighting map features associated with places

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application is a continuation of and claims the benefit of priority of U.S. Application Serial No. 17/444,332, filed Aug. 3, 2021, which is a continuation of and claims the benefit of priority of U.S. Application Serial No. 16/867,027, filed May 5, 2020, which is a continuation of and claims the benefit of priority of U.S. Application Serial No. 16/569,541, filed Sep. 12, 2019, which claims the benefit of priority, under 35 U.S.C. Section 119(e), to U.S. Provisional Application No. 62/731,040, filed on Sep. 13, 2018, entitled, “SELECTIVELY HIGHLIGHTING MAP FEATURES ASSOCIATED WITH PLACES,” each of which are hereby incorporated by reference in their entireties as if set forth herein. 
    
    
     TECHNICAL FIELD 
     Embodiments of the present disclosure relate generally to the technical field of geographic positioning for a networked computer system and, more particularly, but not by way of limitation, to systems and methods of providing a user interface in which map features associated with places are selectively highlighted. 
     BACKGROUND 
     A networked computer system can receive, from user devices, a request for a service. The request can include data related to a place that is to be involved in the providing of the service. For example, a user may submit a request, via the networked computer system, to be transported from a first place to a second place or to have one or more items (e.g., food or other products) delivered from a first place to a second place. The networked computer system may then transmit a geographical location of the first place and a geographical location of the second place to a device of a service provider for use in providing the service to the requester. However, although a request may include an address or a name of a place for which an address can be determined, the address of a place often does not accurately represent the precise location where the service should be provided. Additionally, the user interface used to present the geographical location lacks useful features that enable a user to navigate to the geographical location in a precise and efficient way. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Some embodiments of the present disclosure are illustrated by way of example and not limitation in the figures of the accompanying drawings, in which like reference numbers indicate similar elements. 
         FIG.  1    is a block diagram of a system environment for a networked computer system, in accordance with some example embodiments. 
         FIG.  2    illustrates a mapping of corresponding feature data for different places stored in a database, in accordance with some example embodiments. 
         FIG.  3    illustrates a graphical user interface (GUI) in which route information indicating a route from an origin location to an entrance geographic location of a place is displayed, in accordance with some example embodiments. 
         FIG.  4    illustrates a GUI in which a visual representation of a structure within which the place is located is highlighted, in accordance with some example embodiments. 
         FIG.  5    illustrates a GUI in which the visual representation of the entrance for the place and visual representations of parking locations for the place are highlighted, in accordance with some example embodiments. 
         FIG.  6    illustrates a GUI in which the entrance for the place is identified with a label and a visual representations of a path from an end of the route to the entrance of the place is displayed, in accordance with some example embodiments. 
         FIG.  7    illustrates a GUI in which instructions for walking to the place are displayed, in accordance with some example embodiments. 
         FIG.  8    illustrates a GUI in which a photographic image of the place is displayed, in accordance with some example embodiments. 
         FIG.  9    is a flowchart illustrating a method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  10    is a flowchart illustrating another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  11    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  12    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  13    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  14    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  15    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  16    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  17    is a flowchart illustrating yet another method of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. 
         FIG.  18    illustrates a GUI in which a status of a vehicle lot is displayed, in accordance with some example embodiments. 
         FIG.  19    illustrates a GUI in which a boundary and a footprint area of the vehicle lot is displayed, in accordance with some example embodiments. 
         FIG.  20    illustrates a GUI in which in-depth contextual representations of points-of-interests are displayed, in accordance with some example embodiments. 
         FIG.  21    illustrates a GUI in which detailed destination information is displayed, in accordance with some example embodiments. 
         FIG.  22    illustrates a GUI in which a building outline and door information for a pick-up point is displayed, in accordance with some example embodiments. 
         FIG.  23    illustrates a GUI in which a building outline and airline information for a drop-off point is displayed, in accordance with some example embodiments. 
         FIG.  24    is a block diagram illustrating a mobile device, in accordance with some example embodiments. 
         FIG.  25    is a diagrammatic representation of a machine in the form of a computer system within which a set of instructions may be executed for causing the machine to perform any one or more of the methodologies discussed herein, according to an example embodiment. 
     
    
    
     DETAILED DESCRIPTION 
     The description that follows includes illustrative systems, methods, techniques, instruction sequences, and computing machine program products that embody illustrative embodiments. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide an understanding of various embodiments of the inventive subject matter. It will be evident, however, to those skilled in the art that embodiments of the inventive subject matter can be practiced without these specific details. In general, well-known instruction instances, protocols, structures, and techniques have not been shown in detail. 
     The present disclosure provides technical solutions for improving a user interface to provide more precise and more efficient navigation guidance while a user is navigating to a place. Additionally, other technical effects will be apparent from this disclosure as well. 
     In some example embodiments, operations are performed by a computer system (or other machine) having a memory and at least one hardware processor, with the operations comprising: receiving a request for a transportation service associated with a place; retrieving an entrance geographic location for the place from a database, the entrance geographic location being stored in association with the place in the database, and the entrance geographic location representing an entrance for accessing the place; generating route information based on the retrieved entrance geographic location, the route information indicating a route from an origin geographic location of a computing device of a user to the entrance geographic location of the place; and causing the generated route information to be displayed within a user interface on a computing device of the user. In some example embodiments, the transportation service comprises delivering one or more items to or from the place. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing a visual representation of a structure within which the place is located to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. In some example embodiments, the causing the visual representation of the structure to be highlighted comprises applying a visual effect to an outline of the structure. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing a visual representation of at least one parking geographic location to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location, the at least one parking geographic location being retrieved from the database and stored in association with the place in the database, and the at least one parking geographic location representing an area for parking a vehicle. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing a visual representation of the entrance to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. In some example embodiments, the causing the visual representation of the entrance to be highlighted comprises applying a visual effect to the entrance. In some example embodiments, the causing the visual representation of the entrance to be highlighted comprises displaying an identifying label in association with the visual representation of the entrance within the user interface. 
     In some example embodiments, the place is a sub-unit of another place, and the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing a visual representation of a rooftop geographic location of the place to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location, the rooftop geographic location of the place representing a specific geographic location of the place within the other place. In some example embodiments, the causing the visual representation of the rooftop geographic location to be highlighted comprises displaying an identifying label in association with the visual representation of the rooftop geographic location within the user interface. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing a visual representation of a path from an end of the route to the entrance to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing one or more instructions for walking to the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. 
     In some example embodiments, the operations further comprise: detecting that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and causing at least one photographic image of the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. 
     In some example embodiments, the operations further comprise: accessing corresponding sensor data for each one of a plurality of other requests for the transportation service associated with the place, the corresponding sensor data for each one of the plurality of other requests indicating a corresponding path of a mobile device of a corresponding provider of the transportation service for the one of the plurality of other requests; determining the entrance geographic location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place; and storing the entrance geographic location for the place in association with the place in the database. 
     In some example embodiments, the operations further comprise: accessing corresponding sensor data for each one of a plurality of other requests for the transportation service associated with the place, the corresponding sensor data for each one of the plurality of other requests indicating a corresponding path of a mobile device of a corresponding provider of the transportation service for the one of the plurality of other requests; determining the at least one parking geographic location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place; and storing the at least one parking geographic location for the place in association with the place in the database. 
     The methods or embodiments disclosed herein may be implemented as a computer system having one or more modules (e.g., hardware modules or software modules). Such modules may be executed by one or more hardware processors of the computer system. In some example embodiments, a non-transitory machine-readable storage device can store a set of instructions that, when executed by at least one processor, causes the at least one processor to perform the operations and method steps discussed within the present disclosure. 
     The details of one or more variations of the subject matter described herein are set forth in the accompanying drawings and the description below. Other features and advantages of the subject matter described herein will be apparent from the description and drawings, and from the claims. 
       FIG.  1    is a block diagram of a system environment for a networked computer system  100 , in accordance with some example embodiments. In some example embodiments, the networked computer system  100  coordinates the transportation of persons and/or goods/items for a service requester  110  (e.g., such as a rider) by a service provider  120  (e.g., a driver of a vehicle). The provider  120  uses a vehicle to provide the transportation to the requester  110 . 
     In some example embodiments, the networked computer system  100  comprises any combination of one or more of a prediction module  102 , a service module  104 , and one or more databases  106 . These modules and databases are not native components of a generic computer system, and provide structures and functions beyond generic functions of a computer system, as further described below. 
     In some example embodiments, the modules  102  and  104  and the database(s)  106  reside on a machine having a memory and at least one processor (not shown). In some example embodiments, the modules  102  and  104  and the database(s)  106  reside on the same machine, while in other example embodiments, one or more of the modules  102  and  104  and the database(s)  106  reside on separate remote machines that communicate with each other via a network (e.g., network  130 ). It is contemplated that other configurations are also within the scope of the present disclosure. 
     In some example embodiments, the requester  110  operates a client device  112  that executes a requester application  114  that communicates with the networked computer system  100 . The requester  110  operates the requester application  114  to view information about the networked computer system  100 , and to make a request for service from the networked computer system  100  for a delivery or transport service (“a trip”) of the requester  110  (and, optionally, additional persons) and/or items, for example cargo needing transport. The requester application  114  determines a pick-up location within an origin location or enables the requester  110  to specify a pick-up location and/or a destination location associated with the trip. An origin location and/or a destination location may be a location inputted by the requester  110  or may correspond to the current location of the requester client device  112  as determined automatically by a location determination module (not shown) in the requester client device  112 , e.g., a global positioning system (GPS) component, a wireless networking system, or a combination thereof. For purposes of simplicity, as described herein, an origin location can include a pick-up location for service (i) determined by the requester application  114  (e.g., based on the current location of the requester client device  112  using a GPS component), (ii) specified or selected by the requester  110 , or (iii) determined by the networked computer system  100 . In some embodiments, the networked computer system  100  recommends a pick-up location to the requester  110  based on historical trip or service data associated with the origin location. 
     According to examples herein, the requester client device  112  can transmit a set of data to the networked computer system  100  over a network  130  in response to requester input or operation of the requester application  114 . Such data can be indicative of the requester’s interest in potentially requesting service (e.g., before actually confirming or requesting the service). For example, the requester  110  may launch the requester application  114  and specify an origin location and/or a destination location to view information about the networked computer system  100  before making a decision on whether to request service. The requester  110  may want to view information about the average or estimated time of arrival for pick-up by the provider  120 , the estimated time to the destination, the price, the available service types, etc. Depending on implementation, the data can include the origin and/or destination location information, requester information (e.g., identifier), application information (e.g., version number), device identifier or type, etc. According to some examples, each time the requester  110  modifies the origin and/or destination location, the requester application  114  can generate and transmit the data to the networked computer system  100 . 
     The network  130  may be any network that enables communication between or among machines, databases, and devices (e.g., the networked computer system  100  and the client devices  112  and  122 ). Accordingly, the network  130  may be a wired network, a wireless network (e.g., a mobile or cellular network), or any suitable combination thereof. The network  130  may include one or more portions that constitute a private network, a public network (e.g., the Internet), or any suitable combination thereof. Accordingly, the network  130  may include one or more portions that incorporate a local area network (LAN), a wide area network (WAN), the Internet, a mobile telephone network (e.g., a cellular network), a wired telephone network (e.g., a plain old telephone system (POTS) network), a wireless data network (e.g., WiFi® network or WiMax® network), or any suitable combination thereof. Any one or more portions of the network  130  may communicate information via a transmission medium. As used herein, “transmission medium” shall be taken to include any intangible medium that is capable of storing, encoding, or carrying instructions for execution by a machine, and includes digital or analog communication signals or other intangible media to facilitate communication of such software. 
     Once the requester  110  confirms or orders a service via the requester application  114 , the requester application  114  can generate data corresponding to a request for the service through the networked computer system  100  (e.g., also referred to herein as a “trip request”). Responsive to receiving a trip request, the networked computer system  100  determines the average estimated time of arrival (ETA) at the pick-up location of providers  120  whose current location is within a threshold distance of the pick-up location (e.g., providers  120  who are all within one mile of the pickup location). In some embodiments, responsive to determining that requester’s ETA is within a threshold amount of time of the average ETA of nearby available providers  120 , the networked computer system  100  uses information from the trip request to match the requester  110  with an available provider  120 . Depending on implementation, the trip request can include requester or device information (e.g., a requester identifier, a device identifier), a service type (e.g., vehicle type) and/or selected service option (such as described herein), an origin location, a destination location, a payment profile identifier, a desired departure time, and/or other data. The networked computer system  100  selects a provider  120  from a set of providers, such as based on the provider’s current location and status (e.g., offline, online, available, etc.) and/or information from the trip request (e.g., service type, origin location, and/or destination location), to provide the service for the requester and transport the requester  110  from the origin location to the destination location. Responsive to selecting an available provider  120 , the networked computer system  100  sends an invitation message to the provider client device  122  inviting the provider  120  to fulfill the trip request. 
     In one example embodiment, the networked computer system  100  periodically determines the requester’s ETA at the pick-up location based on the topological and geospatial location of the requester client device  112 . In some example embodiments, the networked computer system  100  selects the provider  120  based on a comparison of the requester’s ETA and the provider’s ETA at the pick-up location. For example, if the networked computer system  100  determines that the requester  110  is about three minutes away from the pick-up location, the networked computer system  100  might select a provider  120  who is also about three minutes away even if other providers  120  have a shorter ETA. 
     If, after matching the requester  110  with an available provider  120 , the networked computer system  100  determines that the requester’s ETA and the provider’s ETA at the pick-up location vary by over a threshold amount of time, the networked computer system  100  can reassign the trip to another available provider  120 . 
     The provider  120  operates a client device  122  executing a provider application  124  that communicates with the networked computer system  100  to provide information indicating whether the provider  120  is available or unavailable to provide transportation services to requesters  110 . The provider application  124  can also present information about the networked computer system  100  to the provider  120 , such as invitations to provide service, navigation instructions, map data, etc. In one example embodiment, the provider application  124  enables the provider  120  to provide information regarding availability of the provider  120  by logging into the networked computer system  100  and activating a setting indicating that they are currently available to provide service. The provider application  124  also provides the current location of the provider  120  or the provider client device  122  to the networked computer system  100 . Depending on implementation, the current location may be a location inputted by the provider  120  or may correspond to the current location of the provider client device  122  as determined automatically by a location determination module (not shown) in the provider client device  122 , e.g., a GPS component, a wireless networking system, or a combination thereof. The provider application  124  further allows a provider  120  to receive, from the networked computer system  100 , an invitation message to provide a service for a requesting requester  110 , and if the provider  120  accepts via input, the provider application  124  can transmit an acceptance message to the networked computer system  100 . The networked computer system  100  can subsequently provide information about the provider  120  to the requester application  114 . In another example embodiment, the provider application  124  can enable the provider  120  to view a list of current trip requests and to select a particular trip request to fulfill. The provider application  124  can also receive routing information from the networked computer system  100 . 
     In some example embodiments, the requester client device  112  and provider client device  122  are portable or mobile electronic devices such as smartphones, tablet devices, wearable computing devices (e.g., smartwatches) or similar devices. Alternatively, the provider client device  122  can correspond to an on-board computing system of a vehicle. Client devices typically have one or more processors, memory, touch screen displays, wireless networking system (e.g., IEEE 802.11), cellular telephony support (e.g., LTE/GSM/UMTS/CDMA/HSDP A, etc.), and location determination capabilities. The requester client device  112  and the provider client device  122  interact with the networked computer system  100  through client applications configured to interact with the networked computer system  100 . The applications  114  and  124  of the requester client device  112  and the provider client device  122 , respectively, can present information received from the networked computer system  100  on a requester interface, such as a map of the geographic region, and the current location of the requester client device  112  or the provider client device  122 . The applications  114  and  124  running on the requester client device  112  and the provider client device  122  can determine the current location of the respective device and provide the current location to the networked computer system  100 . 
     The networked computer system  100  is configured to provide a communicative interface between the requester application  114 , the provider application  124 , and the various modules and databases in the networked computer system  100 . The networked computer system  100  is configured to receive provider availability status information and current location information from the provider application  124  and update the database(s)  106  with the availability status. The networked computer system  100  is also configured to receive trip requests from the requester application  114  and creates corresponding trip records in the database(s)  106 . According to an example embodiment, a trip record corresponding to a trip request can include or be associated with a trip ID, a requester ID, an origin location, a destination location, a service type, pricing information, and/or a status indicating that the corresponding trip request has not been processed. According to one example embodiment, when a provider  120  accepts the invitation message to service the trip request for the requester  110 , the trip record can be updated with the provider’s information as well as the provider’s location and the time when the trip request was accepted. Similarly, location and time information about the service as well as the cost for the service can be associated with the trip record. 
     In one example embodiment, during the trip, the networked computer system  100  receives information (e.g., periodically) from the provider application  124  indicating the location of the provider’s vehicle and/or telematics information (e.g., indications of current speed, acceleration/deceleration, events, stops, and so forth). The networked computer system  100  stores the information in the database(s)  106  and can associate the information with the trip record. In some example embodiments, the networked computer system  100  periodically calculates the provider’s ETA at the pick-up location and provides the provider’s ETA to the requester application  114 . 
     The networked computer system  100  determines the geospatial and topological location of the requester client device  112  in response to the requester  110  making a trip request through the requester application  114 . In one example embodiment, the requester application  114  periodically transmits geospatial location information of the requester client device  112  to the networked computer system  100 . The geospatial location information can correspond to a current location data point of the requester client device  112  at an instance in time. Such a location data point can be generated by a location determination module (not shown) in the requester client device  112 , e.g., a GPS component, a wireless networking system, or a combination thereof. 
     In some example embodiments, the requester application  114  and the provider application  124  are configured to display map data indicating a specific geographical location of a place, as well as navigation instructions for the requester  110  using the requester application  114  on how to navigate (e.g., walk) to the specific geographical location of the place and navigation instructions for the provider  120  using the provider application  124  on how to navigate (e.g., drive) to the specific geographical location of the place. For example, the provider application  124  may display, on the client device  122  of the provider  120 , a map that includes a graphic element that corresponds to the current location of the provider  120  or the client device  122  of the provider  120  and a graphic element that corresponds to the specific geographical location of a place associated with a service request, such as a place to pick up or drop off a requester  110  associated with the service request, as well as a route from the current location of the provider  120  or the client device  122  of the provider  120  to the specific geographical location of the place associated with the service request. Similarly, the requester application  114  may display, on the client device  112  of the requester  110 , a map that includes a graphic element that corresponds to the current location of the requester  110  or the client device  112  of the requester  110  and a graphic element that corresponds to the specific geographical location of the place associated with the service request, as well as a route from the current location of the requester  110  or the client device  112  of the requester  110  to the specific geographical location of the place associated with the service request. 
     The map data and the navigation instructions are generated based on the specific geographical location of the place associated with the service request. In some example embodiments, the corresponding map data and navigation instructions are generated by the requester application  114  and the provider application  124  using the geographical location of the place, which is received by the requester application  114  and the provider application  124  from the networked computer system  100 . For example, the networked computer system  100  may store the geographical location of the place in association with an identifier of the place (e.g., a name of the place, an address of the place) in the database(s)  106 , and then transmit the geographical location of the place to the requester application  114  and the provider application  124  for use in generating the corresponding map data and navigation instructions that are to be generated and displayed by the requester application  114  and the provider application  124 . In other example embodiments, the corresponding map data and navigation instructions are generated by the networked computer system  100  using the geographical location of the place stored in the database(s)  106  of the networked computer system  100  in association with an identifier of the place (e.g., a name of the place, an address of the place), and then transmitted to the requester application  114  and the provider application  124  for display on client device  112  of the requester  110  and the client device  122  of the provider  120 . 
     In some example embodiments, the geographical location of a place comprises a geocode. A geocode comprises a spatial representation in numerical coordinates, such as latitude and longitude, of a physical location (e.g., a physical address). Other types of representations of a physical location may additionally or alternatively be used as the geographical location in providing the features disclosed herein. 
     In some example embodiments, the prediction module  102  is configured to determine and store feature data for a place to which a user (e.g., the provider  120 ) may wish to navigate (e.g., in servicing a request to transport a person or an item to or from the place). The stored feature data for the place is then available for use in providing navigation guidance to the user in association with a servicing of a request.  FIG.  2    illustrates a mapping  200  of corresponding feature data for different places stored in a database, in accordance with some example embodiments. In some example embodiments, the feature data for a place comprises any combination of one or more of a rooftop geographic location representing the actual location of the place, one or more entrance geographic locations representing an entrance for accessing the place, and one or more parking geographic locations representing an area for parking a vehicle. 
     In some example embodiments, the prediction module  102  is configured to determine the feature data of the place based on historical sensor data corresponding to requests for transportation service associated with the place. The historical sensor data comprises data that indicates locations of a computing device (e.g., a mobile device) using one or more sensors of the computing device (e.g., GPS data). The locations indicated by the sensor data correspond to a time period during which a user of the computing device was performing the transportation service (e.g., when the provider  120  was transporting food to the place as part of a food delivery service). In some example embodiments, the sensor data for each request indicates a corresponding path traveled by the computing device of the user during the servicing of the corresponding request. The prediction module  102  may analyze the sensor data to identify geographic locations that qualify as entrances and parking areas. 
     The prediction module  102  may identify an entrance geographic location for the place based on an identification of a common location or averaged location at which users walked from a vehicle to the place. Since multiple users are likely to enter a place at the same entrance as each other, the prediction module  102  may identify the entrance geographic location of the place by identifying this location of commonality. In some example embodiments, the prediction module  102  accesses corresponding sensor data for each one of a plurality of requests for the transportation service associated with the place, determines the entrance geographic location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place, and stores the entrance geographic location for the place in association with the place in the database. 
     The prediction module  102  may also identify a parking geographic location for the place based on an identification of a common location at which a vehicle of the user remained in the same location for at least a predetermined amount of time. The prediction module  102  may interpret sensor data indicating that a vehicle remained in the same location for an extended period of time (e.g., at least a few minutes) as an indication that the vehicle was parked in a parking spot for the place. In some example embodiments, the prediction module  102  accesses corresponding sensor data for each one of a plurality of requests for the transportation service associated with the place, determines at least one parking geographic location for the place based on the sensor data for the plurality of requests for the transportation service associated with the place, and stores the parking geographic location(s) for the place in association with the place in the database. 
     As seen in  FIG.  2   , in some example embodiments, the feature data in the mapping  200  also comprises an indication that the place is a sub-unit of another place. For example, the feature data may comprise an indication that a particular store is a sub-unit (e.g., located within the building structure of) a shopping mall. By identifying the place as a sub-unit of another place in the database, the prediction module  102  can associate the place with the feature data of the other place, which may then be used in providing navigation guidance to the sub-unit place. In one example, a first place (e.g., “ACME CORP.” in  FIG.  2   ) is a sub-unit and located within the physical boundary of a second place (e.g., “METROPOLIS MALL” in  FIG.  2   ). Although the first place has its own entrance (e.g., “ENTRANCE LOCATION A” in  FIG.  2   ) through which a user enters the first place directly, an entrance to the second place (e.g., “ENTRANCE LOCATION B” in  FIG.  2   ) is also useful in providing navigation guidance to the first place. Similarly, a parking geographic location for the second place is also useful in providing navigation guidance to the first place. Therefore, in some example embodiments, the prediction module  102  stores the feature data of the second place in association with the first place as well, such that the feature data of the second place acts as feature data of the first place for use in providing navigation guidance for the first place. 
     In some example embodiments, the service module  104  is configured to receive a request for a transportation service associated with a place. In some example embodiments, the transportation service comprises delivering one or more items to or from the place. However, it is contemplated that other types of transportation services are also within the scope of the present disclosure. In some example embodiments, the service module  104  is configured to retrieve an entrance geographic location for the place from a database and generate route information based on the retrieved entrance geographic location in response to, or otherwise based on, the receiving of the request. In some example embodiments, the route information indicates a route from an origin geographic location of a computing device of a user to the entrance geographic location of the place. In some example embodiments, the service module  104  causes the generated route information to be displayed within a user interface on the computing device of the user. 
       FIG.  3    illustrates a GUI  300  in which route information  310  indicating a route from an origin location  320  to an entrance geographic location of a place  330  is displayed, in accordance with some example embodiments. In some example embodiments, the service module  104  updates the route information  310  and other navigation guidance information as the location of the computing device changes. For example, as shown in  FIG.  4   , as the computing device moves towards the place  330  (e.g., as the user drives towards the place  330 ), the current location  420  of the computing device of the user is visually displayed, and feature data of the place  330  is used to provide helpful navigation guidance to the user.  FIG.  4    illustrates a GUI  400  in which a visual representation of a structure within which the place is located is highlighted, in accordance with some example embodiments. 
     In some example embodiments, the service module  104  is configured to detect that the current geographic location  420  of the computing device of the user is within a predetermined distance (e.g., within 1000 feet) of the entrance geographic location of the place  330 , and to cause a visual representation of a structure within which the place is located to be highlighted in response to the detecting that the current geographic location  420  of the computing device of the user is within the predetermined distance of the entrance geographic location. In some example embodiments, the causing the visual representation of the structure to be highlighted comprises applying a visual effect to an outline  440  of the structure, such as by displaying the outline  440  of the structure as being distinctly bolder or a different color than the outline of other structures displayed within the GUI  400 . In some example embodiments, the service module  104  displays a visual representation of an end of the route  432  to the entrance geographic location of the place  330 . 
       FIG.  5    illustrates a GUI  500  in which the visual representation of the entrance  550  for the place  330  and visual representations of parking locations  550  for the place  330  are highlighted, in accordance with some example embodiments. In some example embodiments, the service module  104  is configured to detect that the current geographic location  420  of the computing device of the user is within another predetermined distance (e.g., within 400 feet) of the entrance geographic location of the place  330 , and to cause a visual representation of at least one parking geographic location  550  to be highlighted in response to the detecting that the current geographic location  420  of the computing device of the user is within the other predetermined distance of the entrance geographic location. The parking geographic locations are retrieved from the database. In some example embodiments, the causing the visual representation of at least one parking geographic location  550  to be highlighted comprises applying a visual effect to the visual representation of the at least one parking geographic location  550 , such as by displaying the at least one parking geographic location  550  as being distinctly bolder or a different color than other adjacent map features displayed within the GUI  500 . 
     In some example embodiments, parking geographic locations are stored and accessed based on time data indicating one or more of the day of the week and the time of day. For example, one parking geographic location may be stored for a place for weekdays between 9am and 5pm, while another parking geographic location for the place may be stored for weekdays between 5pm and midnight, while yet another parking geographic location for the place may be stored for all day on the weekends. When the service module  104  is retrieving the parking geographic location to use in providing route guidance for a place, the service module  104  may use the day and/or time of day at which arrival is expected at the place to look up the corresponding parking geographic location in the database, and then use that corresponding parking geographic location in the route guidance for the place. 
     In some example embodiments, each parking geographic location for a place has a corresponding likelihood of availability for different days and different time periods that is stored in association with the parking geographic location for that particular day and time period. The likelihood of availability may comprise a numerical value or some other type of value that represents the likelihood that the parking geographic location will be available for use at the corresponding day and time. The likelihood of availability may be calculated based on a percentage of service trips associated with the place that have used that particular parking geographic location within the particular time period (e.g., 75% of the total trips to the place between 1pm-2pm on Mondays use the parking geographic location). In some example embodiments, the service module  104  is configured to use the likelihood of availability for a parking geographic location in highlighting that parking geographic location. 
     In some example embodiments, the service module  104  highlights the visual representation of the parking geographic location in different ways depending on the likelihood of availability for the parking geographic location. For example, the service module  104  may use different colors, different numbers, or different alphabetical grades as visual effects on the visual representation of the parking geographic location (e.g., such as by overlaying the colors, numbers, or alphabetical grades on the visual representation of the parking geographic location). In one example, the service module  104  highlights the visual representation of the parking geographic location in green if the likelihood of availability is high (e.g., above 75%), highlights the visual representation of the parking geographic location in yellow if the likelihood of availability is medium (e.g., between 25% and 75%), and highlights the visual representation of the parking geographic location in red if the likelihood of availability is low (e.g., below 25%). In another example, the service module  104  overlays the visual representation of the parking geographic location with a grade of “A” if the likelihood of availability is high (e.g., above 75%), highlights the visual representation of the parking geographic location with a grade of “B” if the likelihood of availability is medium (e.g., between 25% and 75%), and highlights the visual representation of the parking geographic location with a grade of “C” if the likelihood of availability is low (e.g., below 25%). In yet another example, the service module  104  simply overlays the visual representation of the parking geographic location with the numerical likelihood of availability (e.g., “78%” or “78”). Other ways of highlighting the visual representation of the parking geographic location are also within the scope of the present disclosure. 
       FIG.  6    illustrates a GUI  600  in which the entrance  550  for the place  330  is identified with a label  660  and a visual representation of a path  670  from the end of the route  432  to the entrance  550  of the place  330  is displayed, in accordance with some example embodiments. In some example embodiments, the service module  104  is configured to detect that the current geographic location  420  of the computing device of the user is within yet another predetermined distance (e.g., within 200 feet) of the entrance geographic location of the place  330 , and to cause the visual representation of the entrance  550  to be highlighted in response to the detecting that the current geographic location  420  of the computing device of the user is within the other predetermined distance of the entrance geographic location. In some example embodiments, the causing the visual representation of the entrance  550  to be highlighted comprises applying a visual effect to the entrance, such as displaying the visual representation of the entrance  550  as being bolder or a different color than adjacent surfaces of the same building structure. In some example embodiments, the causing the visual representation of the entrance  550  to be highlighted comprises displaying an identifying label  660  in association with the visual representation of the entrance  550  within the user interface. 
     In some example embodiments, the service module  104  is configured to cause a visual representation of a path  670  from an end of the route  432  to the entrance  550  to be displayed in response to the detecting that the current geographic location  420  of the computing device of the user is within the other predetermined distance of the entrance geographic location. In some example embodiments, the visual representation of the path  670  comprises a dotted line. However, other types of visual representations of the path  670  are also within the scope of the present disclosure. 
     In some example embodiments, the place  330  is a sub-unit of another place (e.g., a store within a shopping mall), and the service module  104  is configured to cause a visual representation of a rooftop geographic location of the place to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. The rooftop geographic location of the place represents a specific geographic location of the place within the other place. In some example embodiments, the causing the visual representation of the rooftop geographic location to be highlighted comprises displaying an identifying label (e.g., the name of the place  330 ) in association with the visual representation of the rooftop geographic location within the user interface. 
       FIG.  7    illustrates a GUI  700  in which instructions  780  for walking to the place  330  are displayed, in accordance with some example embodiments. In some example embodiments, service module  104  is configured to detect that the current geographic location  420  of the computing device of the user is within a predetermined distance (e.g., within 50 feet) of the entrance geographic location of the place or that the computing device of the user has arrived at the end of the route  432 , and causes the instructions  780  for walking to the place  330  to be displayed within the GUI  700  of the computing device in response to the detecting the current geographic location  420  of the computing device of the user is within a predetermined distance (e.g., within 50 feet) of the entrance geographic location of the place or that the computing device of the user has arrived at the end of the route  432 . Other types of instructions or notes are also within the scope of the present disclosure. 
       FIG.  8    illustrates a GUI  800  in which a photographic image  890  of the place  330  is displayed, in accordance with some example embodiments. In some example embodiments, service module  104  is configured to detect that the current geographic location  420  of the computing device of the user is within a predetermined distance (e.g., within 50 feet) of the entrance geographic location of the place or that the computing device of the user has arrived at the end of the route  432 , and causes the photographic image  890  of the place to be displayed within the GUI  800  of the computing device in response to the detecting the current geographic location  420  of the computing device of the user is within a predetermined distance (e.g., within 50 feet) of the entrance geographic location of the place or that the computing device of the user has arrived at the end of the route  432 . 
       FIG.  9    is a flowchart illustrating a method  900  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  900  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  900  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     At operation  910 , the networked computer system  100  receives a request for a transportation service associated with a place. In some example embodiments, the transportation service comprises delivering one or more items to or from the place. At operation  920 , the networked computer system  100  retrieves an entrance geographic location for the place from a database. In some example embodiments, the entrance geographic location is stored in association with the place in the database, and the entrance geographic location represents an entrance for accessing the place. At operation  930 , the networked computer system  100  generates route information based on the retrieved entrance geographic location. In some example embodiments, the route information indicates a route from an origin geographic location of a computing device of a user to the entrance geographic location of the place. In some example embodiments, the route is based on a determination as to the type of the transportation service, and different routes from the origin geographic location to the entrance geographic location of the place are generated for different types of the transportation service. For example, one route from the origin geographic location to the entrance geographic location of the place may be generated for one type of transportation service, such as transporting a passenger to or from the place, and another route from the same origin geographic location to the same entrance geographic location of the place may be generated for another type of transportation service, such as transporting a freight of items to or from the place. This feature addresses the problem of different roads being suitable for certain types of vehicles (e.g., large trucks used for transportation of freights), and other roads not being suitable (e.g., too narrow or having low vertical clearance) for those types of vehicles. At operation  940 , the networked computer system  100  causes the generated route information to be displayed within a user interface on a computing device of the user. 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  900 . 
       FIG.  10    is a flowchart illustrating another method  1000  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1000  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1000  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1000  comprises operations  1050  and  1060 . In some example embodiments, operation  1050  is performed after or concurrently with operation  940  of  FIG.  9   . At operation  1050 , the networked computer system  100  detects that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place. At operation  1060 , the networked computer system  100  causes a visual representation of a structure within which the place is located to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location. In some example embodiments, the causing the visual representation of the structure to be highlighted comprises applying a visual effect to an outline of the structure. 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1000 . 
       FIG.  11    is a flowchart illustrating yet another method  1100  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1100  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1100  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1100  comprises operation  1160 . In some example embodiments, operation  1160  is performed after operation  1050  of  FIG.  10   . At operation  1160 , the networked computer system  100  causes a visual representation of at least one parking geographic location to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . In some example embodiments, the at least one parking geographic location is retrieved from the database and stored in association with the place in the database, and the at least one parking geographic location represents an area for parking a vehicle. 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1100 . 
       FIG.  12    is a flowchart illustrating yet another method  1200  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1200  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1200  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1200  comprises operation  1260 . In some example embodiments, operation  1260  is performed after operation  1050  of  FIG.  10   . At operation  1260 , the networked computer system  100  causes a visual representation of the entrance to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . In some example embodiments, the causing the visual representation of the entrance to be highlighted comprises applying a visual effect to the entrance. In some example embodiments, the causing the visual representation of the entrance to be highlighted comprises displaying an identifying label in association with the visual representation of the entrance within the user interface. 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1200 . 
       FIG.  13    is a flowchart illustrating yet another method  1300  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1300  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1300  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1300  comprises operation  1360 . In some example embodiments, operation  1360  is performed after operation  1050  of  FIG.  10   . At operation  1360 , the networked computer system  100  causes a visual representation of a rooftop geographic location of the place to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . In some example embodiments, the place is a sub-unit of another place, and the rooftop geographic location of the place represents a specific geographic location of the place within the other place. In some example embodiments, the causing the visual representation of the rooftop geographic location to be highlighted comprises displaying an identifying label in association with the visual representation of the rooftop geographic location within the user interface. 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1300 . 
       FIG.  14    is a flowchart illustrating yet another method  1400  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1400  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1400  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1400  comprises operation  1460 . In some example embodiments, operation  1460  is performed after operation  1050  of  FIG.  10   . At operation  1460 , the networked computer system  100  causes a visual representation of a path from an end of the route to the entrance to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1400 . 
       FIG.  15    is a flowchart illustrating yet another method  1500  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1500  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1500  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1500  comprises operation  1560 . In some example embodiments, operation  1560  is performed after operation  1050  of  FIG.  10   . At operation  1560 , the networked computer system  100  causes one or more instructions for walking to the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1500 . 
       FIG.  16    is a flowchart illustrating yet another method  1600  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1600  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1600  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1600  comprises operation  1660 . In some example embodiments, operation  1660  is performed after operation  1050  of  FIG.  10   . At operation  1660 , the networked computer system  100  causes at least one photographic image of the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location at operation  1050 . 
     It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1600 . 
       FIG.  17    is a flowchart illustrating yet another method  1700  of providing a user interface in which one or more map features associated with a place are selectively highlighted, in accordance with some example embodiments. The method  1700  can be performed by processing logic that can comprise hardware (e.g., circuitry, dedicated logic, programmable logic, microcode, etc.), software (e.g., instructions run on a processing device), or a combination thereof. In one example embodiment, the method  1700  is performed by the networked computer system  100  of  FIG.  1   , or any combination of one or more of its components or modules (e.g., prediction module  102 , service module  104 ), as described above. 
     The method  1700  comprises operations  1702 ,  1704 , and  1706 . In some example embodiments, operations  1702 ,  1704 , and  1706  precede operation  910  of  FIG.  9   . At operation  1702 , the networked computer system  100  accesses corresponding sensor data for each one of a plurality of other requests for the transportation service associated with the place. In some example embodiments, the corresponding sensor data for each one of the plurality of other requests indicates a corresponding path of a mobile device of a corresponding provider of the transportation service for the one of the plurality of other requests. At operation  1704 , the networked computer system  100  determines one or more of the entrance geographic location for the place and the at least one geographic parking location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place. At operation  1706 , the networked computer system  100  stores one or more of the entrance geographic location for the place and the at least one geographic parking location for the place in association with the place in the database. It is contemplated that any of the other features described within the present disclosure can be incorporated into the method  1700 . 
       FIGS.  18 - 23    illustrate GUI’s in which real-world navigation context and data granularity for pick-up and drop-off portions of a transportation service are provided. These features are particularly useful in use cases involving airports (e.g., where the requester  110  is being picked up from an airport or where the requester  110  is being dropped off at the airport). However, these features may also be applied to other use cases involving other locations for picking up or dropping off a person or item. 
       FIG.  18    illustrates a GUI  1800  in which a status of a vehicle lot is displayed, in accordance with some example embodiments. In some example embodiments, detailed information about a point of interest  1810  for a transportation service is provided. In  FIG.  18   , the point of interest  1810  is a waiting lot where vehicles are able to wait for passengers, such as when a driver  120  is picking up a rider  110  at an airport. In  FIG.  18   , an indication of the point of interest  1810  is displayed on a map, along with an identification of the point of interest  1820 . For each point of interest  1810  for a place, such as the airport, the point of interest  1810  may be stored as an attribute of the place, such as in the form of feature data in association with the place in mapping  200  of  FIG.  2   . This additional feature data may include an identification of the point of interest and a geographic location of the point of interest. Additionally, the GUI  1800  may also display an indication of the status of the point of interest  1810 , such as an indication of an availability level of the waiting lot. In some example embodiments, the GUI  1800  may display the indication of the point of interest  1810  and/or the identification of the point of interest  1820  in a particular color corresponding to the current availability level of the point of interest. For example, the GUI  1800  may display the indication of the point of interest  1810  and/or the identification of the point of interest  1820  in blue when a large portion of the corresponding waiting lot is available for use, in yellow when only a small portion of the corresponding waiting lot is available for use, and in red when no portion (or almost no portion) of the corresponding waiting lot is available for use. Other visual effects and representations may be used by the GUI  1800  to indicate the level of availability of the waiting lot or some other point of interest. The level of availability of the corresponding point of interest may be provided to the service module  104  for use in the GUI  1800  and may be based on sensors or other devices configured to detect or otherwise determine what portion of the point of interest is available for use. 
       FIG.  19    illustrates a GUI  1900  in which a boundary  1930  and a footprint area  1940  of the vehicle lot  1820  of  FIG.  18    is displayed, in accordance with some example embodiments. The boundary  1930  and footprint area  1940  provide a visual indication on the map of the specific location and size of the vehicle lot  1820  relative to a place (e.g., the airport) to which a user is navigating and for which the use is receiving navigation information. 
       FIG.  20    illustrates a GUI  2000  in which in-depth contextual representations of points-of-interests are displayed, in accordance with some example embodiments. In  FIG.  20   , the GUI  2000  displays a map of an airport, which may be included in navigation information for a transportation service to or from the airport. The map includes high resolution details of the airport. For example, the map displayed within the GUI  2000  includes a detailed visual representation  2012  of an airport terminal (e.g., “Terminal 3”), showing the specific location of the airport terminal within the airport, as well as additional information related to the transportation service. Additionally, the GUI  2000  may display a visual representation indicating the corresponding transportation service is for a user going to the airport to depart from the airport terminal, such as by using an image of an airplane departing (e.g., taking off) from the airport, as shown in the zoomed-in view  2010 B of the dotted portion  2010 A of the map. 
     The map displayed within the GUI  2000  may also visually indicate the status of different gates, such as whether or not a plane is stationed at each gate. For example, in  FIG.  20   , the dotted portion  2020 A of the map indicates that no plane is parked at the gate within the dotted portion  2020 A, as shown in the zoomed-in view  2020 B, whereas the dotted portion  2030 A of the map indicates that a plane  2032  is parked at the gate within the dotted portion  2030 A, as shown in the zoomed-in view  2030 B. In some example embodiments, the status of each gate may be provided to the service module  104  for use in the GUI  2000  and may be based on sensors, other devices, electronic gate monitoring services, or electronic flight status monitoring services, configured to detect or otherwise determine whether a plane is parked at a particular gate. 
       FIG.  21    illustrates a GUI  2100  in which detailed destination information is displayed, in accordance with some example embodiments. The detailed information displayed in GUI  2100  includes information that is related to the destination and is synced to the real world. For example, in  FIG.  21   , the service module  104  is providing navigation information to the user via the GUI  2100 , which, in addition to an indication of an upcoming maneuver (e.g., a graphic element instructing the user to turn left in approximately 300 feet), also includes specific information about a specific location within the airport to which the user is travelling and information about the specific location as it relates to the user’s flight at the airport. In some example embodiments, this specific information includes indications of a type of flight (e.g., departing flights), a type of service (e.g., ticketing/check-in), a specific terminal (e.g., Terminal 2), and a specific airline (e.g., Alaska Airlines). Other detailed information may also be provided in the GUI  2100 . 
       FIG.  22    illustrates a GUI  2200  in which a building outline  2220  and door information  2230  and  2232  for a pick-up point  2210  is displayed, in accordance with some example embodiments. In  FIG.  22   , the GUI  2200  displays a map of an airport, highlighting the building outline  2220  (e.g., boundary) of the specific building that the user is navigating to at the airport. The GUI  2200  also highlights the specific door at which to pick up or drop off a rider  110 . For example, in  FIG.  22   , the GUI  2200  displays an identification  2230  of the specific door (e.g., “Door 3”), as well as a visual indication  2232  of the specific location of the specific door. 
       FIG.  23    illustrates a GUI  2300  in which a building outline  2320  and airline information  2330  for a drop-off point  2310  is displayed, in accordance with some example embodiments. In  FIG.  23   , the GUI  2300  highlights the building outline  2320  (e.g., boundary) of the specific building that the user is navigating to at the airport. The GUI  2300  also displays the airline information  2330  corresponding to the flight for which the user is navigating to the airport. For example, the airline information may include an identification of the specific airline  2330  (e.g., Alaska Airlines) that the user will be using to depart from the airport. 
     In some example embodiments, when a user (e.g., the rider  110 ) submits a request for transportation to or from an airport, the user includes specific flight information (e.g., airline, flight number) along with the request via a user interface. The service module  104  then uses the specific flight information to generate the features described above with respect to  FIGS.  18 - 23   . 
     In some example embodiments, the networked computer system  100  determines the entrance geographic location for the place based on flight information entered by a user via a GUI. For example, the user may enter one or more of an airline identification, a flight number, and a type of flight (e.g., arrival departure). The networked computer system  100  may then use the flight information to determine the entrance geographic location, such as by accessing a database that stores entrance geographic location in association with the flight information. The entrance geographic location may include elevation information, such as what vertical level or floor the entrance geographic location is positioned on. For example, entrance geographic locations for departure flights for the place may indicate that the entrance geographic location is on a first level, whereas entrance geographic locations for the arrival flights for the place may indicate that the entrance geographic location is on a second level above the first level. This different in vertical levels may affect the route that is determined for the transportation service, as a different road may need to be taken to access the second level as opposed to the first level. 
     It is contemplated that any features of any embodiments disclosed herein can be combined with any other features of any other embodiments disclosed herein. Accordingly, any such hybrid embodiments are within the scope of the present disclosure. 
     Example Mobile Device 
       FIG.  24    is a block diagram illustrating a mobile device  2400 , according to an example embodiment. The mobile device  2400  can include a processor  2402 . The processor  2402  can be any of a variety of different types of commercially available processors suitable for mobile devices  2400  (for example, an XScale architecture microprocessor, a Microprocessor without Interlocked Pipeline Stages (MIPS) architecture processor, or another type of processor). A memory  2404 , such as a random access memory (RAM), a Flash memory, or another type of memory, is typically accessible to the processor  2402 . The memory  2404  can be adapted to store an operating system (OS)  2406 , as well as application programs  2408 , such as a mobile location-enabled application that can provide location-based services (LBSs) to a user. The processor  2402  can be coupled, either directly or via appropriate intermediary hardware, to a display  2410  and to one or more input/output (I/O) devices  2412 , such as a keypad, a touch panel sensor, a microphone, and the like. Similarly, in some embodiments, the processor  2402  can be coupled to a transceiver  2414  that interfaces with an antenna  2416 . The transceiver  2414  can be configured to both transmit and receive cellular network signals, wireless data signals, or other types of signals via the antenna  2416 , depending on the nature of the mobile device  2400 . Further, in some configurations, a GPS receiver  2418  can also make use of the antenna  2416  to receive GPS signals. 
     Modules, Components and Logic 
     Certain embodiments are described herein as including logic or a number of components, modules, or mechanisms. Modules may constitute either software modules (e.g., code embodied (1) on a non-transitory machine-readable medium or (2) in a transmission signal) or hardware-implemented modules. A hardware-implemented module is a tangible unit capable of performing certain operations and may be configured or arranged in a certain manner. In example embodiments, one or more computer systems (e.g., a standalone, client or server computer system) or one or more processors may be configured by software (e.g., an application or application portion) as a hardware-implemented module that operates to perform certain operations as described herein. 
     In various embodiments, a hardware-implemented module may be implemented mechanically or electronically. For example, a hardware-implemented module may comprise dedicated circuitry or logic that is permanently configured (e.g., as a special-purpose processor, such as a field programmable gate array (FPGA) or an application-specific integrated circuit (ASIC)) to perform certain operations. A hardware-implemented module may also comprise programmable logic or circuitry (e.g., as encompassed within a programmable processor) that is temporarily configured by software to perform certain operations. It will be appreciated that the decision to implement a hardware-implemented module mechanically, in dedicated and permanently configured circuitry, or in temporarily configured circuitry (e.g., configured by software) may be driven by cost and time considerations. 
     Accordingly, the term “hardware-implemented module” should be understood to encompass a tangible entity, be that an entity that is physically constructed, permanently configured (e.g., hardwired) or temporarily or transitorily configured (e.g., programmed) to operate in a certain manner and/or to perform certain operations described herein. Considering embodiments in which hardware-implemented modules are temporarily configured (e.g., programmed), each of the hardware-implemented modules need not be configured or instantiated at any one instance in time. For example, where the hardware-implemented modules comprise a processor configured using software, the processor may be configured as respective different hardware-implemented modules at different times. Software may accordingly configure a processor, for example, to constitute a particular hardware-implemented module at one instance of time and to constitute a different hardware-implemented module at a different instance of time. 
     Hardware-implemented modules can provide information to, and receive information from, other hardware-implemented modules. Accordingly, the described hardware-implemented modules may be regarded as being communicatively coupled. Where multiple of such hardware-implemented modules exist contemporaneously, communications may be achieved through signal transmission (e.g., over appropriate circuits and buses) that connect the hardware-implemented modules). In embodiments in which multiple hardware-implemented modules are configured or instantiated at different times, communications between such hardware-implemented modules may be achieved, for example, through the storage and retrieval of information in memory structures to which the multiple hardware-implemented modules have access. For example, one hardware-implemented module may perform an operation, and store the output of that operation in a memory device to which it is communicatively coupled. A further hardware-implemented module may then, at a later time, access the memory device to retrieve and process the stored output. Hardware-implemented modules may also initiate communications with input or output devices, and can operate on a resource (e.g., a collection of information). 
     The various operations of example methods described herein may be performed, at least partially, by one or more processors that are temporarily configured (e.g., by software) or permanently configured to perform the relevant operations. Whether temporarily or permanently configured, such processors may constitute processor-implemented modules that operate to perform one or more operations or functions. The modules referred to herein may, in some example embodiments, comprise processor-implemented modules. 
     Similarly, the methods described herein may be at least partially processor-implemented. For example, at least some of the operations of a method may be performed by one or more processors or processor-implemented modules. The performance of certain of the operations may be distributed among the one or more processors, not only residing within a single machine, but deployed across a number of machines. In some example embodiments, the processor or processors may be located in a single location (e.g., within a home environment, an office environment or as a server farm), while in other embodiments the processors may be distributed across a number of locations. 
     The one or more processors may also operate to support performance of the relevant operations in a “cloud computing” environment or as a “software as a service” (SaaS). For example, at least some of the operations may be performed by a group of computers (as examples of machines including processors), these operations being accessible via a network (e.g., the Internet) and via one or more appropriate interfaces (e.g., Application Programming Interfaces (APIs).) 
     Electronic Apparatus and System 
     Example embodiments may be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or in combinations of them. Example embodiments may be implemented using a computer program product, e.g., a computer program tangibly embodied in an information carrier, e.g., in a machine-readable medium for execution by, or to control the operation of, data processing apparatus, e.g., a programmable processor, a computer, or multiple computers. 
     A computer program can be written in any form of programming language, including compiled or interpreted languages, and it can be deployed in any form, including as a stand-alone program or as a module, subroutine, or other unit suitable for use in a computing environment. A computer program can be deployed to be executed on one computer or on multiple computers at one site or distributed across multiple sites and interconnected by a communication network. 
     In example embodiments, operations may be performed by one or more programmable processors executing a computer program to perform functions by operating on input data and generating output. Method operations can also be performed by, and apparatus of example embodiments may be implemented as, special purpose logic circuitry, e.g., a field programmable gate array (FPGA) or an application-specific integrated circuit (ASIC). 
     The computing system can include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. In embodiments deploying a programmable computing system, it will be appreciated that both hardware and software architectures merit consideration. Specifically, it will be appreciated that the choice of whether to implement certain functionality in permanently configured hardware (e.g., an ASIC), in temporarily configured hardware (e.g., a combination of software and a programmable processor), or a combination of permanently and temporarily configured hardware may be a design choice. Below are set out hardware (e.g., machine) and software architectures that may be deployed, in various example embodiments. 
     Example Machine Architecture and Machine-Readable Medium 
       FIG.  25    is a block diagram of an example computer system  2500  on which methodologies described herein may be executed, in accordance with an example embodiment. In alternative embodiments, the machine operates as a standalone device or may be connected (e.g., networked) to other machines. In a networked deployment, the machine may operate in the capacity of a server or a client machine in server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine may be a personal computer (PC), a tablet PC, a set-top box (STB), a Personal Digital Assistant (PDA), a cellular telephone, a web appliance, a network router, switch or bridge, or any machine capable of executing instructions (sequential or otherwise) that specify actions to be taken by that machine. Further, while only a single machine is illustrated, the term “machine” shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein. 
     The example computer system  2500  includes a processor  2502  (e.g., a central processing unit (CPU), a graphics processing unit (GPU) or both), a main memory  2504  and a static memory  2506 , which communicate with each other via a bus  2508 . The computer system  2500  may further include a graphics display unit  2510  (e.g., a liquid crystal display (LCD) or a cathode ray tube (CRT)). The computer system  2500  also includes an alphanumeric input device  2512  (e.g., a keyboard or a touch-sensitive display screen), a user interface (UI) navigation device  2514  (e.g., a mouse), a storage unit  2516 , a signal generation device  2518  (e.g., a speaker) and a network interface device  2520 . 
     Machine-Readable Medium 
     The storage unit  2516  includes a machine-readable medium  2522  on which is stored one or more sets of instructions and data structures (e.g., software)  2524  embodying or utilized by any one or more of the methodologies or functions described herein. The instructions  2524  may also reside, completely or at least partially, within the main memory  2504  and/or within the processor  2502  during execution thereof by the computer system  2500 , the main memory  2504  and the processor  2502  also constituting machine-readable media. 
     While the machine-readable medium  2522  is shown in an example embodiment to be a single medium, the term “machine-readable medium” may include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more instructions  2524  or data structures. The term “machine-readable medium” shall also be taken to include any tangible medium that is capable of storing, encoding or carrying instructions (e.g., instructions  2524 ) for execution by the machine and that cause the machine to perform any one or more of the methodologies of the present disclosure, or that is capable of storing, encoding or carrying data structures utilized by or associated with such instructions. The term “machine-readable medium” shall accordingly be taken to include, but not be limited to, solid-state memories, and optical and magnetic media. Specific examples of machine-readable media include non-volatile memory, including by way of example semiconductor memory devices, e.g., Erasable Programmable Read-Only Memory (EPROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks. 
     Transmission Medium 
     The instructions  2524  may further be transmitted or received over a communications network  2526  using a transmission medium. The instructions  2524  may be transmitted using the network interface device  2520  and any one of a number of well-known transfer protocols (e.g., HTTP). Examples of communication networks include a local area network (“LAN”), a wide area network (“WAN”), the Internet, mobile telephone networks, Plain Old Telephone Service (POTS) networks, and wireless data networks (e.g., WiFi and WiMax networks). The term “transmission medium” shall be taken to include any intangible medium that is capable of storing, encoding or carrying instructions for execution by the machine, and includes digital or analog communications signals or other intangible media to facilitate communication of such software. 
     Executable Instructions and Machine-Storage Medium 
     The various memories (i.e.,  2504 ,  2506 , and/or memory of the processor(s)  2502 ) and/or storage unit  2516  may store one or more sets of instructions and data structures (e.g., software)  2524  embodying or utilized by any one or more of the methodologies or functions described herein. These instructions, when executed by processor(s)  2502  cause various operations to implement the disclosed embodiments. 
     As used herein, the terms “machine-storage medium,” “device-storage medium,” “computer-storage medium” (referred to collectively as “machine-storage medium  2522 ”) mean the same thing and may be used interchangeably in this disclosure. The terms refer to a single or multiple storage devices and/or media (e.g., a centralized or distributed database, and/or associated caches and servers) that store executable instructions and/or data, as well as cloud-based storage systems or storage networks that include multiple storage apparatus or devices. The terms shall accordingly be taken to include, but not be limited to, solid-state memories, and optical and magnetic media, including memory internal or external to processors. Specific examples of machine-storage media, computer-storage media, and/or device-storage media  2522  include non-volatile memory, including by way of example semiconductor memory devices, e.g., erasable programmable read-only memory (EPROM), electrically erasable programmable read-only memory (EEPROM), FPGA, and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks. The terms machine-storage media, computer-storage media, and device-storage media  2522  specifically exclude carrier waves, modulated data signals, and other such media, at least some of which are covered under the term “signal medium” discussed below. 
     Signal Medium 
     The term “signal medium” or “transmission medium” in this disclosure shall be taken to include any form of modulated data signal, carrier wave, and so forth. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. 
     Computer-Readable Medium 
     The terms “machine-readable medium,” “computer-readable medium,” and “device-readable medium” mean the same thing and may be used interchangeably in this disclosure. The terms are defined to include both machine-storage media and signal media. Thus, the terms include both storage devices/media and carrier waves/modulated data signals. 
     Numbered Examples of Embodiments 
     The following numbered examples are embodiments. 
     1. A computer-implemented method comprising: 
     receiving, by a computer system having at least one hardware processor, a request for a transportation service associated with a place;   retrieving, by the computer system, an entrance geographic location for the place from a database, the entrance geographic location being stored in association with the place in the database, and the entrance geographic location representing an entrance for accessing the place;   generating, by the computer system, route information based on the retrieved entrance geographic location, the route information indicating a route from an origin geographic location of a computing device of a user to the entrance geographic location of the place; and   causing, by the computer system, the generated route information to be displayed within a user interface on a computing device of the user.   

     2. The computer-implemented method of example 1, further comprising: 
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, a visual representation of a structure within which the place is located to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location.   

     3. The computer implemented method of example 2, wherein the causing the visual representation of the structure to be highlighted comprises applying a visual effect to an outline of the structure. 
     4. The computer-implemented method of any one of examples 1 to 3, further comprising:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, a visual representation of at least one parking geographic location to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location, the at least one parking geographic location being retrieved from the database and stored in association with the place in the database, and the at least one parking geographic location representing an area for parking a vehicle.   

     5. The computer-implemented method of any one of examples 1 to 4, further comprising:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, a visual representation of the entrance to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location.   

     6. The computer-implemented method of example 5, wherein the causing the visual representation of the entrance to be highlighted comprises applying a visual effect to the entrance. 
     7. The computer-implemented method of example 5 or example 6, wherein the causing the visual representation of the entrance to be highlighted comprises displaying an identifying label in association with the visual representation of the entrance within the user interface. 
     8. The computer-implemented method of any one of examples 1 to 7, wherein the place is a sub-unit of another place, and the computer-implemented method further comprises:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, a visual representation of a rooftop geographic location of the place to be highlighted within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location, the rooftop geographic location of the place representing a specific geographic location of the place within the other place.   

     9. The computer-implemented method of example 8, wherein the causing the visual representation of the rooftop geographic location to be highlighted comprises displaying an identifying label in association with the visual representation of the rooftop geographic location within the user interface. 
     10. The computer-implemented method of any one of examples 1 to 9, further comprising:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, a visual representation of a path from an end of the route to the entrance to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location.   

     11. The computer-implemented method of any one of examples 1 to 10, further comprising:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, one or more instructions for walking to the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location.   

     12. The computer-implemented method of any one of examples 1 to 11, further comprising:
     detecting, by the computer system, that a current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location of the place; and   causing, by the computer system, at least one photographic image of the place to be displayed within the user interface of the computing device in response to the detecting that the current geographic location of the computing device of the user is within a predetermined distance of the entrance geographic location.   

     13. The computer-implemented method of any one of examples 1 to 12, wherein the transportation service comprises delivering one or more items to or from the place. 
     14. The computer-implemented method of any one of examples 1 to 13, further comprising:
     accessing, by the computer system, corresponding sensor data for each one of a plurality of other requests for the transportation service associated with the place, the corresponding sensor data for each one of the plurality of other requests indicating a corresponding path of a mobile device of a corresponding provider of the transportation service for the one of the plurality of other requests;   determining, by the computer system, the entrance geographic location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place; and   storing, by the computer system, the entrance geographic location for the place in association with the place in the database.   

     15. The computer-implemented method of any one of examples 1 to 14, further comprising:
     accessing, by the computer system, corresponding sensor data for each one of a plurality of other requests for the transportation service associated with the place, the corresponding sensor data for each one of the plurality of other requests indicating a corresponding path of a mobile device of a corresponding provider of the transportation service for the one of the plurality of other requests;   determining, by the computer system, the at least one parking geographic location for the place based on the sensor data for the plurality of other requests for the transportation service associated with the place; and   storing, by the computer system, the at least one parking geographic location for the place in association with the place in the database.   

     16. A system comprising:
     at least one hardware processor; and   a machine-readable medium embodying a set of instructions that, when executed by the at least one hardware processor, cause the at least one hardware processor to perform the method of any one of examples 1 to 15.   

     17. A machine-readable medium embodying a set of instructions that, when executed by at least one hardware processor, cause the at least one hardware processor to perform the method of any one of examples 1 to 15. 
     Although an embodiment has been described with reference to specific example embodiments, it will be evident that various modifications and changes may be made to these embodiments without departing from the broader scope of the present disclosure. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense. The accompanying drawings that form a part hereof, show by way of illustration, and not of limitation, specific embodiments in which the subject matter may be practiced. The embodiments illustrated are described in sufficient detail to enable those skilled in the art to practice the teachings disclosed herein. Other embodiments may be utilized and derived therefrom, such that structural and logical substitutions and changes may be made without departing from the scope of this disclosure. This Detailed Description, therefore, is not to be taken in a limiting sense, and the scope of various embodiments is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. 
     Although specific embodiments have been illustrated and described herein, it should be appreciated that any arrangement calculated to achieve the same purpose may be substituted for the specific embodiments shown. This disclosure is intended to cover any and all adaptations or variations of various embodiments. Combinations of the above embodiments, and other embodiments not specifically described herein, will be apparent to those of skill in the art upon reviewing the above description.