Patent Publication Number: US-10783447-B2

Title: Information appropriateness assessment tool

Description:
BACKGROUND 
     Embodiments of the inventive subject matter generally relate to the field of networks, and, more particularly, to assessing information available on networks. 
     People who navigate networks for information, such as individuals who search the Internet, often encounter information that they consider inappropriate. Unfortunately, those people have little protection against encountering such information. 
     SUMMARY 
     An electronic appropriateness assessment tool (“tool”) can be configured to select information in response to an electronic request for the information. In one example, the request may be by a device associated with a user. In another example, the request may be by a social media platform. Before providing the information to the device, the tool can determine an appropriateness level of the information. In some instances, the tool can determine the appropriateness level based on social media data. The social media data may be expressions of sentiment about content made by social contacts of the user via the social media platform. The electronic appropriateness assessment tool can further determine a degree of the information to provide for presentation based on the appropriateness level. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The present embodiments may be better understood, and numerous objects, features, and advantages made apparent to those skilled in the art by referencing the accompanying drawings. 
         FIG. 1  is an illustration of an example of assessing an appropriateness of information before determining whether to provide access to the information. 
         FIG. 2  is an illustration of an example appropriateness assessment tool architecture  200 . 
         FIG. 3  is a flow diagram  300  illustrating an example of determining appropriateness of information. 
         FIG. 4  is a flow diagram  400  illustrating an example of adjusting an information appropriateness level based on social network feedback. 
         FIG. 5  is a flow diagram  500  illustrating determining appropriateness of information based on social media data. 
         FIG. 6  is an illustration of an example computer system  600 . 
         FIG. 7  is an illustration of an example network environment  700 . 
     
    
    
     DETAILED DESCRIPTION 
     The description that follows includes exemplary systems, methods, techniques, instruction sequences and computer program products that embody techniques of the present inventive subject matter. However, it is understood that the described embodiments may be practiced without these specific details. For instance, although examples refer to assessing information obtained via the Internet, other examples can be associated with assessing information from other forms of public or private networks such as from commercial databases, distributed storage systems, social networks, and so forth. In other instances, well-known instruction instances, protocols, structures and techniques have not been shown in detail in order not to obfuscate the description. 
     As mentioned previously, individuals are often subjected to inappropriate information, such when searching the Internet, when on social media outlets, and so forth. Some embodiments of the inventive subject matter include a tool configured to determine whether information would be appropriate to present to a user. For instance, the tool can predict a level of emotional reaction that the information may evoke in the user. The tool can block presentation of the information or provide a warning about the information if the information is deemed inappropriate or possibly inappropriate. The tool may perform operations that evaluate an appropriateness level of the information. In some instances, the tool can use machine learning to classify the information according to the appropriateness levels. In addition, the tool can analyze the information based on feedback by individuals from groups that are relevant to the user. Each of the individuals from the groups may have differing levels of relationship strength to the group. For instance, each group may have a hierarchy of importance of the members of the group, based on any number of factors. Based on the levels of relationship strength, the tool can assign a weight value to one or more of the individuals. The tool can use the weight value(s) to assess the appropriateness level of the information. 
       FIG. 1  illustrates an example of assessing an appropriateness of information before determining whether to provide access to the information. In  FIG. 1 , an electronic appropriateness assessment tool (“tool”)  101  is configured to access devices connected to a communications network  160 . For instance, a server  150 , a personal computer  140 , and a mobile device  142  are connected to the communications network  160 . The tool  101  may be incorporated into one or more of the server  150 , the personal computer  140  or the mobile device  142 . In some examples, the tool  101  may be distributed across the server  150 , the personal computer  140  and/or the mobile device  142 . In some instances, the tool  101  may be incorporated into another device separate from the server  150 , the personal computer  140 , or the mobile device  142  (e.g., in a separate server not shown). 
     The tool  101  is configured to determine appropriateness levels of certain types of information available via the communications network  160 . For instance, the tool  101  determines that a certain web article  105  is evaluated by an individual (e.g., Principal James Jones, who is a principal of a school at which a user, Shelly, teaches). For instance, via the mobile device  142 , the individual logs into a web site  104  via a browser application  102 . A login indicator  172  indicates a user account identifier for the individual (e.g., an avatar for that represents Principal James Jones). The mobile device  142  presents the web article  105  via the browser  102 . The article  105  is related to a topic for which Principal Jones is an authority. Principal Jones makes a comment  112  in a comments section  110  of the website  104 . The comment  112  is related to the article  105 . The comment  112  includes specific words that express a negative sentiment regarding the article  105  (e.g., the comment  112  expresses Principal Jones&#39; opinion that the article is untruthful and/or obscene). The appropriateness assessment tool  101  parses the words in the comment  112  and, via a machine learning technique, trains itself regarding the topic of the article  105  and whether it may be inappropriate for other readers. Machine learning involves algorithms that can learn from and make predictions on data. Such algorithms operate by building a model from example inputs in order to make data-driven predictions or decisions. The tool  101  can utilize machine learning to computationally map example inputs to desired outputs by a learning process. Through the learning process, the tool  101  learns and/or utilizes one or more rules that map the inputs to the outputs. For instance, the tool  101  can use algorithms, learning models, rules, and so forth, associated with expressions of human sentiment, examples of certain types of language, opinions of experts on relevant topics, past preferences indicated by a user, and so forth. The tool  101  trains itself on appropriateness for a type of information (e.g., information for a particular topic, information from a specific venue, information for a particular group, information having specific inappropriate words, etc.). For instance, based on an analysis of the words of the article  105 , the tool  101  may determine that the article  105  includes words or phrases that may be considered inappropriate to an average person. 
     Subsequently, the user, Shelly (indicated by a user account indicator  174 ) may run a search of the website  104  for information. For instance, via a browser  120 , the user enters a search query  126  within a search field  125 . The search query  126  is related to a topic of the article  105 . Consequently, the server  150  runs the search query and returns search results  122  in which a link  127  to the article  105  is presented. The tool  101  determines, based on a profile for Shelly&#39;s user account, that she belongs to a group of employees from the same school, and that Principal James Jones is a leader of the group. The tool  101  determines, based on the analysis of the article  105 , that the article  105  contains potentially inappropriate information. For instance, the tool  101  analyzes the article and determines that it has words that are typically considered to be foul language or obscene. Furthermore, the tool  101  reads a profile setting for Shelly&#39;s user account. The profile settings indicate that Shelly prefers content without obscenities. The tool  101  can assign an appropriateness level for the article  105  based on the analysis and user preferences. Furthermore, the tool  101  adjusts the appropriateness level based on Principal Jones&#39; comment  112  about the article  105 . The tool  101  also adjusts the appropriateness level based on a hierarchical level of Principal Jones within the group to which Principal Jones and Shelly belong. Because Principal Jones has a leadership role in the group (e.g., based on the title of “Principal”), the tool  101  assigns a weight value to Principal Jones. The tool  101  uses the weight value when adjusting the appropriateness level for the article  105 . Based on the analysis and adjustments to the appropriateness level, the tool  101  determines a type of warning indicator  128  to present regarding the link  127  to the article  105 . The tool  101  presents the warning indicator  128  proximal to the link  127 . Thus, the user, Shelly, is notified, via the browser  120 , about the inappropriateness level for the article  105 . 
       FIG. 2  is an illustration of an example appropriateness assessment tool architecture  200 . In  FIG. 2 , the appropriateness assessment tool architecture  200  includes an appropriateness assessment tool (“tool”)  201 . The tool  201  includes an appropriateness assessment unit  206 , a social media collector  208 , and a communications unit  210 . In some embodiments, the appropriateness assessment unit  206  trains the tool  201  to rank an appropriateness of information based on appropriateness training data. The appropriateness training data may include, but is not limited to, stored content, dictionaries, social media data, user preference settings, user reading history, appropriateness rules, and so forth. In some instances, the appropriateness training data is stored in a computer memory, is accessed via a network, is ascertained by analysis of content, is delivered by devices, etc. In some instances, the appropriateness assessment unit  206  includes a machine-learning classifier. The appropriateness assessment unit  206  can examine the training data to build an information sentiment ranking model that contains weighted sentiment features vectors. Each weighted sentiment features vector is a set in the information sentiment ranking model with corresponding weighted values. For example, a user interested in a specific topic might access content (e.g., online articles, images, etc.) related to that topic. The appropriateness assessment unit  206  can create weighted sentiment features vectors for each item from the accessed content and rate the accessed content as important to the user. In some instances, the appropriateness assessment unit  206  can create weighted sentiment features vectors for content that is contrary or antithetical to the topic. 
     Additionally, the appropriateness assessment unit  206  can construct expansion queries for appropriateness level ranking by examining feedback from a user&#39;s social media cluster. For instance, the appropriateness assessment unit  206  can utilize the social media collector  208  to collect information from social media sources associated with the user&#39;s social clusters. For instance, the social media collector  208  can track the user&#39;s social media activities on social media venues. For example, the social media collector  208  can collect and analyze social media posts, access to news websites, tweets, text messages, email, and so forth made by the user. The social media collector  208  can also identify key words, a time in which social interactions take place, media types associated with social interactions, origins of information, user profiles, etc., associated with social media sources of the user or other individuals in the social media. The social media collector  208  can construct a social media feedback relevance model. 
     The appropriateness assessment unit  206  can, at run time (e.g., when the user requests accesses to the content), utilize algorithms based on the information sentiment ranking model and the social feedback relevance model to determine appropriateness preferences related to the content. In some instances, the appropriateness assessment unit  206  can present a ranked list of content deemed inappropriate to the user. 
     Example Operations 
     This section describes operations associated with some embodiments. In the discussion below, some flow diagrams are described with reference to block diagrams presented herein. However, in some embodiments, the operations can be performed by logic not described in the block diagrams. 
     In certain embodiments, the operations can be performed by executing instructions residing on machine-readable storage media (e.g., software), while in other embodiments, the operations can be performed by hardware and/or other logic (e.g., firmware). Moreover, some embodiments can perform more or less than all the operations shown in any flow diagram. 
       FIG. 3  is an example flow diagram (“flow”)  300  illustrating determining appropriateness of information. In  FIG. 3 , the flow  300  begins at processing block  302 , where an appropriateness assessment tool (“tool”) performs training for appropriateness assessment of information. For instance, the tool uses appropriateness data from an entity regarding certain words, phrases, images, concepts, etc. that are not appropriate. For instance, the tool can obtain training data from rules, previously accessed content, group member reading activity and comments, etc. For instance, a group of school employees may belong to a certain group (e.g., an online social network group) where the employees may read and post comments about scholarly articles, school policy, teaching methods, and so forth. Each of the group members may provide comments about which articles or links are inappropriate, or which may have some inappropriate content. In some instances, the group members may provide words or phrases that they consider inappropriate. The tool uses a classifier to run algorithms that parse the training data and develop inappropriateness indicators or inappropriateness rules. 
     In some examples, the tool can utilize machine learning to analyze user data and predict customized appropriateness preferences for the user (e.g., predict preferences for a user&#39;s perceived tolerance for satire, humor, innuendo, violence, profanity, and any other type of potentially offensive information). The user data may include the user&#39;s previous activity or treatment of information having a certain classification as that of the selected information. In some instances, the tool can determine a user&#39;s appropriateness preferences based on the user&#39;s reading history of previously read documents and articles including links to other documents. In some instances, the tool can utilize a classifier (e.g., a mathematical function that implements a classification algorithm to map the user data to a class or category). 
     The flow  300  continues at processing block  304 , where the tool selects information that can be presentable to a user. For example, a group member from the online social network group mentioned previously can access a website using a device. The group member may request, from the website, access to a particular item (e.g., a web article, a web post, a file, an image, etc.). Before presenting the item to the group member, the tool selects the item and accesses an electronic version of the information (“selected information”) contained within the item (e.g., text, images, sounds, links, metadata, etc.). 
     The flow  300  continues at processing block  306 , where the tool determines an appropriateness level for the selected information based on the previous training. For example, the tool can parse the text from the selected information. The tool can compare the text to inappropriateness indicators or rules developed during the appropriateness training. In another example, the tool can evaluate contents of the selected information against the user&#39;s appropriateness preferences. 
     Based on the evaluation of the selected information, the tool can determine a range of appropriateness. The tool can generate a rating, or ratings, for the information and store the rating(s) in a memory store before providing or presenting the information or links to the information. In some examples, the range of values may be numerical values (e.g., according to a number scale from −10 to 10, wherein a value of −10 indicates a least degree of appropriateness and a value of 10 indicates a highest degree of appropriateness). In some examples, the range of values may be symbols or icons (e.g., a frowny faced icon to indicate inappropriateness, a neutral faced icon to indicate possible inappropriateness, a smiling icon to indicate appropriateness). In some examples, the range of values may be color values (e.g., green indicates appropriate, yellow indicates possible inappropriateness, and red indicates inappropriate). In some examples, the range of values may be textual descriptors (e.g., “not inappropriate,” “possibly inappropriate,” “inappropriate,” “highly inappropriate,” etc.). In other examples, the range of values can include any combination of different types of values and others not explicitly enumerated herein. 
     The appropriateness level may be based on various factors. For instance, in one example, the tool may determine that a web article includes some vulgar language or profanities. The tool may also determine that the web article includes words that express violence. The tool may also determine that the web article has hateful expressions. Based on the web articles having multiple types of inappropriate information (e.g., profane language, violence, and hate speech), the tool may rate the web article with a high inappropriateness level. In another example, the tool may determine that a web article only includes minor references to violence or only has a few crude, but not vulgar, phrases. As a result, the tool may rate the web article with a medium appropriateness level. In another example, the tool may determine that a web article includes no inappropriate information. As a result, the tool may rate the web article with a high appropriateness level. 
     In some instances, the tool analyzes images in the selected information (e.g., determines that captions for the images reference an offensive subject, determines that links to the images are from an offensive website, determines that a type of image includes possibly offensive imagery, etc.). The tool may determine an appropriateness level for the image based on the analysis. 
     In some instances, the tool determines different levels of appropriateness for different types of content included in the selected information. For instance, the tool may determine that the text of a web article is appropriate, but images, links, advertisements, etc. may be inappropriate. 
     The flow  300  continues at processing block  308 , where the tool adjusts the appropriateness level based on social media feedback. In some instances, the tool determines social media feedback from the user and modifies the appropriateness level based on the user&#39;s social media feedback. For example, the tool determines sentiments of the user related to either the selected information or similar information expressed via a social media venue. The tool can use the sentiments to determine the appropriateness level. For instance, the tool can modify the appropriateness level for the selected information based on previous social media activity from the user who is requesting the selected information. For instance, the tool can determine social media venues to which the user is subscribed. The tool can determine the user&#39;s social media behaviors with the social media venues (e.g., the user&#39;s activity within a social media cluster, the user&#39;s comments expressed in tweets, the user&#39;s social media postings, the user&#39;s text messages, the user&#39;s email, etc.). Further, the tool can identify key words, time, media type, origin of information, and user profiles associated with an individual&#39;s social media behaviors. In some examples, the tool constructs a social media feedback relevance model based, at least in part, on the user&#39;s social media feedback. 
     In some instances, the tool can modify the appropriateness level for the selected information based on analysis of feedback from individuals from a social group or network associated with the user. An example is illustrated in  FIG. 4  in more detail below. The tool can construct the social media feedback relevance model based, at least in part, on the social media feedback of the individuals from the social group. 
     The flow  300  continues at processing block  310 , where the tool indicates an appropriateness of the selected information based on the appropriateness level. For instance, the tool can block the selected information if the appropriateness level indicates a high degree of inappropriateness. In another example, the tool can provide a graphical indicator that specifies the appropriateness level. The graphical indicator can be presented on a graphical user interface in a way that relates to the selected information and, in some instances, as it relates to the appropriateness level. For example, the graphical indicator can be an image positioned next to a link to the selected information. In another example, the graphical indicator can be a color of a link to the selected information. The color can indicate the level of appropriateness (e.g., a red link is inappropriate, a yellow link is possibly inappropriate, a green link is appropriate). In another example, the graphical indicator may be positioned on a graphical user interface according to the appropriateness level (e.g., positioned in a specific section for possibly inappropriate content, positioned at a bottom of a ranked list in a browser, positioned into a floating layer or toolbar of the graphical user interface, etc.). In some examples, the graphical indicator may be a selectable image that, when selected by user input, provides access to the selected information. Thus, the user is warned, by the graphical indicator, regarding the level of appropriateness before the selected information is accessed by the user. In some instances, the tool can block or provide graphical indicators for portions of the selected information. For example, the tool may block some images, or remove certain text, while concurrently providing access to some of the selected information. 
     In some examples, the tool indicates the appropriateness of the selected information based on a level of confidence that the tool has in the appropriateness level. The tool may utilize confidence levels depending on an amount of training and/or feedback it has received over time. For instance, the tool may have received training that indicates that selected information that mentions some amount of violence is possibly inappropriate. However, the tool has no feedback from the user or from individuals from social groups regarding the degree to which violence should be considered inappropriate. As a result, the tool can assign a low confidence level to the assessment of the appropriateness level. As time passes, the tool may receive feedback from members of the user&#39;s social groups indicating that violence is fairly inappropriate. For instance, the tool determines that the user belongs to a passivism group in a social network. In another example, the tool determines that multiple social contacts of the user express negative comments toward violence. The tool, therefore, can increase the confidence level of the assessment of the appropriateness level based on the feedback from the social group members. In another instance, the tool may receive social media feedback from the user that consistently expresses negative comments towards violence. Thus, the tool can increase the confidence level further. 
     Depending on the confidence level, the tool may determine different ways to indicate appropriateness of the selected information. For example, if the tool determines a high inappropriateness of the selected information with a high degree of confidence, the tool can block the selected information from being presented. However, if the tool has a lower degree of confidence in the appropriateness assessment, the tool may instead provide a warning (e.g., a graphical warning, an audible warning, a vibratory warning, etc.). 
       FIG. 4  is an example flow diagram (“flow”)  400  illustrating adjusting an information appropriateness level based on social network feedback. In  FIG. 4 , the flow  400  begins at processing block  402 , where an appropriateness assessment tool assigns a user and other individual(s) to a social cluster. For example, the tool may determine that the user is a member of a certain online group. The tool may assign the user and one or more other individuals who are members of the online group to a social cluster having a certain classification or category associated with the online group. For example, the tool may determine that the user belongs to a certain work group. The tool may access the user&#39;s social network websites using application program interfaces (APIs) associated with each of the websites. The tool searches the user&#39;s social network websites to determine whether individual(s) who are social contacts of the user are also affiliated with the work group. For example, the tool can detect that the user is a subscriber of a certain website for the work group established on one of the social network websites. The tool can determine, via an API for the website, names and/or profiles of one or more other subscribers of the website. In some instances, the tool may detect names of individual(s) who post or comment on the website. The tool can then assign the subscribers, posters, and/or commenters of the website, along with the user, a given classification that identifies them as members of a social cluster for the work group. For example, the tool stores information in a database that links the user and the members of the work group into a database table for the social cluster. 
     In some examples, the tool can group the user and the other individual(s) into social clusters based on relationships between the user and the other individual(s). For example, the tool can detect who are social contacts of the user in social networks. The tool can then group the user and the social contacts into social network groups (e.g., Facebook™ contacts, Twitter™ followers, friends, family, work colleagues, etc.). 
     In some examples, the tool can group the user and the individual(s) based on similar online activity for a particular category of information. For example, the tool may determine that the user and the other individual(s) access the same websites, perform similar search queries, post comments on similar websites, make similar online purchases, etc.). 
     In other example, the tool can group the user and other individual(s) based on similar demographics. For example, the tool can access online profiles for the user and the other individual(s) and determine whether they have similar characteristics, similar ages, similar careers, similar education, etc. 
     The flow  400  continues at processing block  404 , where the tool determines a degree of relevancy of the individual(s) from the social cluster. For example, the tool can determine the relevancy of the individual(s) based on relationship strength of the individual(s) within a hierarchy associated with the social cluster. The tool can determine the strength of the relationship of the individual to the social cluster based on various factors. Some of the factors may include, but are not limited to, hierarchical titles, subject matter expertise, professional experience, educational background, academic credentials, practical knowledge, social roles, social status, an amount of time an activity is performed, a frequency at which an individual browses or posts information, a number of comments, ratings assigned to comments, etc. Another example factor includes a degree to which the user knows the individual from the cluster. For example, the tool can determine a length of time that the user and the individual have been social contacts. The tool can determine, from social contact profiles and/or applications associated with social media venues, whether the user and the individual are friends, family, work colleagues, and so forth. In another example, the tool can deduce a degree of familiarity between the user and the individual based on titles or roles assigned to the user and the individual within the social cluster. For example, the tool can determine that an individual with a title of “President” is likely known to the user and to all others of the members of the group. Likewise, the tool can determine that individuals who work in the same divisions or departments of an organization are more familiar with each other than with individuals from other divisions or departments. 
     One example of determining a degree of relevancy of an individual to the group is to detect a title or rank of an individual within a hierarchical structure of the group. For instance, as explained previously in  FIG. 1 , the tool determined a title of an individual (e.g., the title of “Principal”). In other examples, titles such as chief executive officer, president, pastor, parent, etc. indicate a high level of authority within a hierarchical structure. Therefore, the individuals with higher levels of authority may have higher relevancy or relationship strengths within the group. The tool can identify the individual and their relationship strength by analyzing words used in the social comments that identify the relationship. For instance, when a pastor posts comments, the pastor&#39;s name may include the word “pastor.” In a business setting, an individual&#39;s business title may be specified in their comments, in their signature blocks, in their profiles, etc. 
     The flow  400  continues at processing block  406 , where the tool assigns weight value(s) to the individual(s) according to the degree of relevancy. In some instances, the tool may only select certain individuals from the group that have a relevancy level that exceeds a threshold. The tool can generate weighted sentiment features vectors. Each weighted sentiment features vector is a set in an information sentiment ranking model with corresponding weighted values. For example, a person interested in a specific topic might access information (e.g., articles, documents, photos, etc.) related to that topic. The tool creates a corresponding weighted sentiment features vector for the accessed information. For instance, the tool generates a rating for the topic that signifies a given importance value of the topic to the user. In some instances, the tool can create a corresponding weighted sentiment features vector for information that is antithetical to this topic based on direct evidence, such as comments made by the individual(s) against the topic, or based on indirect evidence, such as a lack of access by the user to information that is antithetical to the topic. 
     In some instances, the process of determining the degrees of relevancy and assigning the weight values occurs continuously. The tool can store relevancy information and weight values of the individual(s) from each cluster. As the tool obtains more feedback data from the individual(s), the tool can learn new information about the individual that would cause the degree of relevancy to increase. For example, at a first given time the tool reads a profile of an individual from the cluster and, based on information in the profile, the tool assigns a weight value to the individual. However, at the first given time, the individual may not have previously specified their academic credentials in their profile. Therefore, the tool assigns a low degree of relevancy for that individual within the cluster. At a subsequent, second given time, the tool determines that the individual has updated their profile to show their academic credentials. Thus, the tool reassesses the weight value for the individual (e.g., the tool increases the weight value) based on the updated academic credentials. In another example, the tool may reassess an individual&#39;s relevancy based on an amount of time the individual has been in the group (which increases over time) or by a quantity or quality of comments provided since the last time the individual&#39;s relevancy was assessed. 
     The flow  400  continues at processing block  408 , where the tool adjusts the appropriateness level based on the social cluster feedback from the individual(s) and based on their weight value(s). Social cluster feedback, related to the selected information, may include, but is not limited to, data related to activity performed by the individual(s), profile settings of the individual(s), comments made by the individual(s), browsing history of the individual(s), etc. For example, the tool can detect activity of the individual(s) by analyzing a browsing history of the individual(s). In some instances, the tool can detect the activity of the individual(s) by connecting to social media sources via a network using Application Programming Interfaces (APIs) and collecting activity data from the social media sources related to the information. The tool can determine whether the activity is relevant to the selected information by determining whether the individual(s) from the group have accessed the actual information (e.g., have accessed the same article). In some instances, the individual&#39;s activity is not of the selected information itself, but is of other related information. For instance, the tool can determine whether the activity is for other information that has a similar classification, or set of classifications, that were assigned to the selected information. The tool can further detect the individual(s)&#39; treatment of the selected information or the similar information. For example, the tool can detect comments made by the individual(s) about the selected information. In some examples, the tool can determine an amount of time that the individual(s) spent viewing the selected information. In another example, the tool can determine a rating assigned by the individual(s) to the selected information. In some examples the tool can determine the social media behaviors of the individual(s) (e.g., the individual(s)&#39; activity within a social media cluster, the individual(s)&#39; comments expressed in tweets, the individual(s)&#39; social media postings, the individual(s)&#39; text messages, the individual(s)&#39; email, etc.). Further, the tool can identify key words, time, media type, origin of information, and user profiles associated with the individual(s)&#39; social media behaviors. 
     The tool can further modify the appropriateness level for the selected information based on the activity of the individual(s) and the weight values. For instance, the tool may receive social cluster comments by two relevant individuals from the social cluster. A first individual has a higher relevance to the social cluster based on one of the several factors mentioned previously. For example, the first individual is a leader or expert within the hierarchical structure of the social cluster. The tool can assign the first individual a relevancy weight value of 10 on a scale of 0 to 10, with 10 being the highest relevancy value. The tool assigns a second relevancy weight value of 5 out of 10 to the second individual from the social cluster. The first individual makes first comments about certain web content that the tool interprets as praise by the first individual of the content. The tool assigns a content rating value of 10 on a scale of −10 to 10 based on the comments of the first individual. The second individual makes second comments about the content that the tool interprets as highly negative by the second individual. The tool assigns a content rating value of −10 by the second individual. The tool may average the two reactions together with a higher weight given to the first individual. For example, the tool may utilize an algorithm as follows: 
     
       
         
           
             
               
                 
                   
                     
                       
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                   ⁢ 
                   1 
                 
               
             
           
         
       
     
     Using the values from the example mentioned in the previous paragraph, Equation 1 would compute as ½×((10)×(10)+(−10)×(5))=25 out of a scale of −100 to 100, where values from −100 to −1 represent degrees of negative appropriateness (or inappropriateness) and values from 1 to 100 represent degrees of positive appropriateness. Thus, because the weight of the first individual was twice as high as that of the second individual, the appropriateness level computed to a positive value of 25. Thus, according to the computed appropriateness value, based on feedback and relevancy weights of the individuals in the user&#39;s social cluster, the tool can predict that the user would likely have a positive sentiment of the content, and, as such, the tool determines to present the content to the individual. The tool may also present a graphical indicator corresponding to the appropriateness level for the content. For example, the tool could indicate the score of 25, or an equivalent indicator (e.g., values from −100 to −25 receive a red indicator, values from −24 to 24 receive a yellow indicator, and values from 25 to 100 receive a green indicator). In other instances, the tool may only indicate whether the content has a negative appropriateness level. 
     It should be noted that Equation 1 is only one example of how an appropriateness level may be computed. There are countless other ways to compute relevancy weight values and social media feedback. For example, instead of assigning content ratings based on the feedback, the tool may instead assign higher relevancy values to certain words or phrases used in comments by a highly weighted individual while retraining the tool. 
       FIG. 5  is an example flow diagram (“flow”)  500  illustrating determining appropriateness of information based on social media data. In  FIG. 5 , the flow  500  begins at processing block  502  wherein an appropriateness assessment tool (“tool”) selects information in response to an electronic request to provide the information for presentation via a social media platform. For example, a social media platform may attempt to push content to a user without the user actively seeking the content. For instance, some social media platforms, such as Facebook™, provide a news feed feature for presentation after a user account has logged into the social media platform. The news feed feature pushes content from social contacts associated with the user account and/or from sponsors of the social media platform. 
     The flow  500  continues at processing block  504  where, before providing the information for presentation, the tool determines an appropriateness level for the information based on social media data. For example, the tool may analyze content before it is presented via the newsfeed feature for the social media platform. Through the analysis, the tool can identify portions of the content that meet inappropriateness thresholds. The tool can utilize social media data to determine the appropriateness level. For example, the tool can analyze posting data, comments, ratings, tags, etc. generated via the social media platform regarding the content, or of content having a similar nature. For instance, a first user account may be a social contact of a second user account. The first user account may have seen posted content in her newsfeed that she finds objectionable. So, the first user account indicates sentiments about the content using a feature of the social network platform associated with the content, such as by making a negative comment about the content in a comments section or by assigning a negative rating (e.g., a “dislike” or “thumbs down” rating) to the content posting. When the first user account uses the feature associated with the content, the social media platform automatically provides the posted content for presentation in the news feed for the second user account. However, before the content is presented in the news feed for the second user account the tool can analyze the negative sentiments provided by the first user account and determine a degree of appropriateness for the content specific to the second user account. For example, if the first user account indicated a “dislike” rating, then the tool may assign a medium level appropriateness rating to the content. If, however, the first user account makes a strongly negative comment about the content, the tool may assign a low level appropriateness rating (i.e., a high inappropriateness rating) to the content. In some instances the tool may also detect activities by the first user account that are indirectly related to the content, which may indicate a potential opinion regarding the content. For example, the tool may detect that the first user account unfollows or unfriends someone after the first user account reviews the content. Based on the activity, the tool may infer that the first user account found the content to be objectionable. Furthermore, in some instances the tool can detect previous sentiments expressed by the first user account or by the second user account of other content that is similar to the posted content. The tool can compute the appropriateness level based on the previously indicated sentiments. 
     In some instances, the tool can take into account a relationship strength between the first user account and the second user account to compute the appropriateness level. For example, if the first user account has an authoritative role in a social cluster to which both the first user account and the second user account belong, then the tool can weight the first user account more than other user accounts from the social cluster who also indicate sentiments about the content. The tool can also consider credentials of the first user account relevant to a social cluster to which both the first user account and the second user account both belong. For example, the tool may determine that the first user account and the second user account both belong to a common social network group (e.g., the tool determines that they are both subscribed to the same social group or webpage within the social media platform). The tool can access a profile for the first user account and determine educational or work credentials that relate to a subject matter associated with the group. The educational or work credentials may indicate expertise by the first user account in the group. Therefore, the tool may factor in the sentiments of the first user account more highly than for other accounts who express sentiments on the content. The tool may also consider a number of positive or negative ratings from the social network contacts. For example, if a majority of social contacts give a positive rating (e.g., a “Like”) to a content posting, then the tool can factor in the group preference when determining the appropriateness level. 
     The flow  500  continues at processing block  506  where the tool determines a degree of the information to provide based on the appropriateness level. For example, if the tool determines a high appropriateness level (i.e., the content is highly appropriate), then the tool may not interfere with the social network platform&#39;s presentation of the content via the news feed feature. If the tool determines a medium appropriateness level, the tool may give a warning indicator about the content. If the tool determines a low appropriateness rating, then the tool may filter the content before it is presented in the news feed. 
     As will be appreciated by one skilled in the art, aspects of the present inventive subject matter may be embodied as a system, method or computer program product. Accordingly, aspects of the present inventive subject matter may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, aspects of the present inventive subject matter may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon. 
     Any combination of one or more computer readable medium(s) may be utilized. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. 
     A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. 
     Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. 
     Computer program code for carrying out operations for aspects of the present inventive subject matter may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages. The program code may execute entirely on the user&#39;s computer, partly on the user&#39;s computer, as a stand-alone software package, partly on the user&#39;s computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user&#39;s computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider). 
     Aspects of the present inventive subject matter are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the inventive subject matter. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. 
     These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks. 
     The computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. 
       FIG. 6  is an example illustration of a computer system  600 . The computer system  600  includes a processor unit  601  (possibly including multiple processors, multiple cores, multiple nodes, and/or implementing multi-threading, etc.). The computer system includes memory  607 . The memory  607  may be system memory (e.g., one or more of cache, SRAM, DRAM, zero capacitor RAM, Twin Transistor RAM, eDRAM, EDO RAM, DDR RAM, EEPROM, NRAM, RRAM, SONOS, PRAM, etc.) or any one or more of the above already described possible realizations of machine-readable media. The computer system also includes a bus  603  (e.g., PCI, ISA, PCI-Express, HyperTransport®, InfiniBand®, NuBus, etc.), a network interface  605  (e.g., an ATM interface, an Ethernet interface, a Frame Relay interface, SONET interface, wireless interface, etc.), and a storage device(s)  609  (e.g., optical storage, magnetic storage, etc.). The memory  607  embodies functionality to implement embodiments described above. The memory  607  may include one or more functionalities that facilitate determining appropriateness of information as described above. For example, the memory  607  may include, or have access to, an appropriateness assessment tool  606 . The appropriateness assessment tool  606  assesses appropriateness of information as described herein. Any one of the functionalities may be partially (or entirely) implemented in hardware and/or on the processing unit  601 . For example, the functionality may be implemented with an application specific integrated circuit, in logic implemented in the processing unit  601 , in a co-processor on a peripheral device or card, etc. Further, realizations may include fewer or additional components not illustrated in  FIG. 6  (e.g., video cards, audio cards, additional network interfaces, peripheral devices, etc.). The processor unit  601 , the storage device(s)  609 , and the network interface  605  are coupled to the bus  603 . Although illustrated as being coupled to the bus  603 , the memory  607  may be coupled to the processor unit  601 . Some, or all, portions of the computer system  600  may comprise an appropriateness assessment tool. 
       FIG. 7  is a block diagram of an example network environment  700 , according to some embodiments of the invention. The network environment  700  can include multiple client devices (“clients”)  702  and  704  connected to multiple servers  708 ,  712  and  716  via a network  714 . The network  714  can be a local area network (LAN), a wide area network (WAN), a telephone network, such as the Public Switched Telephone Network (PSTN), an intranet, the Internet, or a combination of networks. For simplicity, the network environment  700  shows only two clients  702  and  704  and three servers  708 ,  712 , and  716  connected to the network  714 . An appropriateness assessment tool (e.g., appropriateness assessment tool  706  and/or appropriateness assessment tool  710 ) may be embodied in one or more client machines, possibly including one or more of the clients  702  and  704  or in a server, such as the server  708 . According to some embodiments the appropriateness assessment tool (one or more of appropriateness assessment tool  706  and/or appropriateness assessment tool  710 ) assesses appropriateness of information as described herein. In practice, there may be a different number of clients and servers. In addition, in some instances, a client may perform the functions of a server and a server may perform the functions of a client. Any one of the clients  702 ,  704  and servers  708 ,  712 , and  716  can be embodied as the computer system  600  described in  FIG. 6 . The clients  702  and  704  can be mainframes, minicomputers, personal computers, laptops, personal digital assistants, or the like. Additionally, the clients  702  and  704  may be capable of connecting to the network  714 . The clients  702  and  704  may transmit data over the network  714  or receive data from the network  714  via a wired, wireless, optical, or other connection. 
     While the embodiments are described with reference to various implementations and exploitations, it will be understood that these embodiments are illustrative and that the scope of the inventive subject matter is not limited to them. In general, techniques for assessing appropriateness of information as described herein may be implemented with facilities consistent with any hardware system or hardware systems. Many variations, modifications, additions, and improvements are possible. 
     Plural instances may be provided for components, operations or structures described herein as a single instance. Finally, boundaries between various components, operations and data stores are somewhat arbitrary, and particular operations are illustrated in the context of specific illustrative configurations. Other allocations of functionality are envisioned and may fall within the scope of the inventive subject matter. In general, structures and functionality presented as separate components in the exemplary configurations may be implemented as a combined structure or component. Similarly, structures and functionality presented as a single component may be implemented as separate components. These and other variations, modifications, additions, and improvements may fall within the scope of the inventive subject matter.