Patent Publication Number: US-2009222368-A1

Title: Author website in a commerce environment

Description:
FIELD OF TECHNOLOGY 
     This disclosure relates generally to the technical field of communications and, in one example embodiment, to a method, apparatus, and system of an author website in a commerce environment. 
     BACKGROUND 
     A merchant (e.g., a bookstore) may have a website (e.g., a commerce portal) that includes information about a literary work (e.g., a book, a poem, a novel, a text, etc.). A user (e.g., a potential buyer, a reader, etc.) may read information about the literary work through the website. The user may wish to communicate with an author of the literary work prior to making a commitment to procure (e.g., buy, loan, rent, etc.) the literary work. The website of the merchant may not enable the author of the literary work to communicate with the user. 
     The author may maintain a separate website. The author may have to go to a number of different sources to acquire basic information on each literary work that they have written (e.g., ISBN number, retail price, etc.). This may be a time consuming and repetitive task. When information changes, the author may need to manually synchornize the separate website with the website of the merchant. The separate website may not be linked to the website of the merchant. The user may have to find the separate website by leaving the website of the merchant and searching for the author on a search engine (e.g., Google®, Yahoo®, etc.). In some instances, the author may not have the technical skills to create the separate website. As a result, the user may postpone a decision to procure the literary work because the user may not be able to get enough information about the literary work directly from the author. 
     SUMMARY 
     A method, system and apparatus of author websites in a commerce environment are disclosed. In one aspect, a method of a merchant site includes creating, through an interaction module of the merchant site, an author website having at least some descriptive content of a literary work that is automatically applied from the merchant site to the author website based on a preference of an author of the literary work; automatically associating a user database of the merchant site to the author website; providing access to the author website from a location adjacent to where the literary work is marketed in the merchant site; and providing an interface to enable a patron of the merchant site represented in the user database to communicate with the author of the literary work through the merchant site and/or the author website. The method may include customizing a look and feel of the author website through a set of tools including a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and/or an instant messaging tool. 
     The method may process a communication between the author and the patron through a video, an audio, a chat, a multimedia, and/or a discussion thread format (e.g., through the merchant site and/or the author website). The method may permit the patron to purchase the literary work through at least one of the merchant site and/or the author website. A royalty share may be allocated to the author when the purchase is made through the author website. The author website may provide an author related content that is independent of the descriptive content of the merchant site (e.g., an author biography, a set of details of other literary works of the author marketed on the merchant site, a fan club of patrons of the author, etc.). In addition, the interaction module may be embedded through a widget that can be placed across any number of social networking platforms to enable users of the social networking platforms to communicate with the author through the widget. 
     A set of packages may be provided to publish, edit and market the literary work of the author through the merchant website. The set of packages may include a first package to offer the author a mix of professional services and support that covers publishing essentials. A second package may offer the author a combination of products and services to customize the literary work. A third package may offer the author a time period for marketing the literary work. A fourth package may offer the author printing and publish services for the literary work. 
     In another aspect, a system includes an interaction module of a merchant site to automatically apply at least some descriptive content of a literary work offered in the merchant site to an author website based on a preference of an author of the literary work, a social networking platform associated with the author website which includes users who have shown an affinity for the literary work of the author in the merchant site, and a communication module of the interaction module to provide a multi-modal communication interface between the users who have shown an affinity for at the literary work and/or the author. A customization module of the interaction module may modify a look and feel of the author website through a set of tools (e.g., a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and an instant messaging tool). The multi-modal communication interface may be a video, an audio, a chat, a multimedia, and/or a blog format between the users who have shown the affinity for the literary work and the author. A procurement module of the interaction module may enable the users to procure the literary work through the merchant site and/or the author website. A finance module of the interaction module may allocate a revenue to the merchant site when the procurement is conducted through the author website. A content creation module of the interaction module may enable the author to place an author biography, a set of details of other literary works of the author marketed on the merchant site, and/or a fan club of patrons of the author in the author website. A publishing module may enable the author to publish, edit and market the literary work of the author through the merchant website. Furthermore, an optional marketing module may enable authors to have a voice and build equity in their brand (i.e., their name/works) through promotion of their sites (e.g., upcoming events, a blog, online virtual book tours, and other promotional tools for the author to utilize on their website to promote their work and keep readers informed). A widget module of the interaction module may place the author website across different social networking platforms. Users of the different social networking platforms may communicate with the author through the widget. 
     In yet another embodiment, a method of an interaction module includes automatically applying a set of attributes associated with a literary work of an author from a merchant site to an author website generated through the interaction module, customizing a look and feel of the author website based on a preference of the author provided through the interaction module, accessing a user database of the merchant site to enable a user of the merchant site to communicate with the author through at least one of the author website and the merchant site, and allocating a royalty based on an agreement between the merchant site and a partner. The author website may leverage a description, an ISBN number, and/or content information from the merchant site. The interaction module may be leveraged across the merchant sites such that a single author interaction page is referenced to the merchant sites. A link may be placed to the author website directly adjacent to a location in which the literary work is marketed on the merchant site. 
     The methods, system, and apparatuses disclosed herein may be implemented in any means for achieving various aspects, and may be executed in a form of machine-readable medium embodying a set of instruction that, when executed by a machine, causes the machine to perform any of the operation disclosed herein. Other features will be apparent from the accompanying drawing and from the detailed description that follows. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Example embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings, in which like references indicate similar elements and in which: 
         FIG. 1  is a system view of an author website associated with at least one merchant site, according to one embodiment. 
         FIG. 2  is an exploded view of the interaction module, according to one embodiment. 
         FIG. 3  is a table view of details associated with the user related to the literary work of the author in the social networking platform, according to one embodiment. 
         FIG. 4  is a user interface view of browsing the literary work through merchant website, according to one embodiment. 
         FIG. 5  is a user interface view of creating an author website through the interaction module of the merchant site, according to one embodiment. 
         FIG. 6  is a user interface view of the author website associated with the social networking platform in the merchant site, according to one embodiment. 
         FIG. 7  is a diagrammatic system view of a data processing system in which any of the embodiments disclosed herein may be performed, according to one embodiment. 
         FIG. 8A  is a process flow to customize a look and feel of the author website through various tools, according to one embodiment. 
         FIG. 8B  is a continuation of the process flow of  FIG. 8A , showing additional processes, according to one embodiment. 
         FIG. 9  is a process flow of customizing, enabling communication and placing a link to the author website on merchant site, according to one embodiment. 
     
    
    
     Other features of the present embodiments will be apparent from the accompanying drawings and from the detailed description that follows. 
     DETAILED DESCRIPTION 
     A method apparatus and system of an author website in a commerce environment are disclosed. In the following description, for the purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the various embodiments. It will be evident, however to one skilled in the art that the various embodiments may be practiced without these specific details. 
     In one embodiment, a method of a merchant site  104  includes creating, through an interaction module (e.g., the interaction modules  102 A-N of  FIG. 1 ) of the merchant site (e.g., the merchant site  104 A-N of  FIG. 1 ), an author website (e.g., the author website  106  of  FIG. 1 ) having some descriptive content of a literary work (e.g., the literary work  404  of  FIG. 4 ) that is automatically applied from the merchant site  104 A-N to the author website  106  based on a preference of an author (e.g., the author  110  of  FIG. 1 ) of the literary work  404 , automatically associating a user database of the merchant site  104 A-N to the author website  106 , providing access to the author website  106  from a location adjacent to where the literary work  404  is marketed in the merchant site  104 A-N and providing an interface to enable a patron of the merchant site  104 A-N represented in the user database to communicate (e.g., using the communication module  218  of  FIG. 2 ) with the author  110  of the literary work  404  through the merchant site  104 A-N and the author website  106 . 
     In another embodiment, a system includes an interaction module  102  of a merchant site  104  to automatically apply some descriptive content of a literary work  404  offered in the merchant site  104 A-N to an author website  106  based on a preference of an author  110  of the literary work  404 , a social networking platform (e.g., the social networking platform  108  of  FIG. 1 ) associated with the author website  106  which includes users  114  who have shown an affinity for the literary work  404  of the author  110  in the merchant site  104  and a communication module (e.g., the communication module  218  of  FIG. 2 ) of the interaction module  102  to provide a multi-modal communication interface between the users  114  who have shown an affinity for the literary work  404  and the author  110 . 
     In yet another embodiment, a method of an interaction module  102  includes automatically applying a set of attributes associated with a literary work  404  of an author  110  from a merchant site  104  to an author website  106  generated through the interaction module  102 , customizing (e.g., using the customization module  216  of  FIG. 2 ) a look and feel of the author website  106  based on a preference of the author  110  provided through the interaction module  102 , accessing a user database of the merchant site  104  to enable a user  114  of the merchant site  104  to communicate with the author  110  through the author website  106  and the merchant site  104  and allocating a payment of the user  114  in procuring the literary work  404  based on an agreement between the merchant site  104  and a partner (e.g., a distributor, a publisher, a community site driving author website growth in exchange for revenue share, etc.). 
       FIG. 1  is a system view of an author website  106  associated with at least one merchant site  104 A-N, according to one embodiment. Particularly,  FIG. 1  illustrates a network  100 , interaction modules  102 A-N, merchant sites  104 A-N, the author website  106 , the social networking platform  108 , the author  110 , the distributor  112  and the user  114 , according to one embodiment. 
     The network  100  (e.g., Internet, wireless Internet, WAN, LAN, Bluetooth, Wi-Fi, Wi-Max, telecommunications, radio frequency and/or infrared network, etc.) may enable communication between the author  110  and the user  114  through the social networking platform  108 . The interaction modules  102 A-N may automatically apply a descriptive content of the literary work (e.g., the literary work  404  of  FIG. 4 ) offered in the merchant site  104 A-N to the author website  106  based on a preference of the author  110  of the literary work. 
     The merchant sites  104 A-N may enable the author  110  of the literary work  404  (e.g., book, journal, periodical, etc.) to communicate with the user  114 . The author website  106  may provide an author related content along with a descriptive content of the literary work  404  that is automatically applied from the merchant sites  104 A-N to the author website  106  based on a preference of the author  110  of the literary work  404 . The social networking platform  108  (e.g., a network, a social network, a community, etc.) may include users  114  who have shown an affinity for the literary work  404  of the author  110  in the merchant site  104 A-N. For example, the author  110  (e.g., writer, editor, co-editor, etc.) may make their creative dream a reality with the help of the user  114 . 
     The author  110  may be composer of a literary work (e.g., the literary work  404  shown in  FIG. 4 ). For example, the literary work  404  may include novels, poems, essays, books, journals and/or periodicals composed by the author  110 . The distributor  112  may have an authority (e.g., exclusive rights) to market, sell, allocate, allot and/or deal with the literary work  404  in the social networking platform  108 . The user  114  may be registered users and/or unregistered users of the social networking platform  108 . For example, the users  114  may include patrons, readers, writers, followers, observers, fans and/or contributors who desire to interact with the author  110  in the social networking platform  108 . 
     In the example embodiment illustrated in  FIG. 1 , the merchant site  104 A-N interacts with the social networking platform  108  through the network  100 . The merchant site  104 A-N also interacts with the distributor  112  and the user  114 . In addition, the merchant sites  104 A-N includes the interaction modules  102 A-N which communicates with the author  110  through the author website  106 . 
     In one embodiment, through an interaction module (e.g., the interaction module  102 A-N of  FIG. 1 ) of the merchant site (e.g., the merchant site  104 A-N of  FIG. 1 ), an author website (e.g., the author website  106  of  FIG. 1 ) may be created having some descriptive content of a literary work (e.g., the literary work  404  of  FIG. 4 ) that is automatically applied from the merchant site  104 A-N to the author website  106  based on a preference of an author (e.g., the author  110  of  FIG. 1 ) of the literary work  404 . For example, the author website  106  provides an author related content that is independent of the descriptive content of the merchant site  104 A-N including an author biography, a set of details of other literary works  404  of the author  110  marketed on the merchant site  104 A-N, and a fan club of patrons of the author  110 . 
     A user database of the merchant site  104 A-N may be automatically associated to the author website  106 . Access may be provided to the author website  106  from a location adjacent to where the literary work  404  is marketed in the merchant site  104 A-N. An interface may be provided to enable a patron of the merchant site  104 A-N represented in the user database to communicate with the author  110  of the literary work  404  through the merchant site  104 A-N and the author website  106 . 
     A communication between the author  110  and the patron may be processed through a video, an audio, a chat, a multimedia, and a discussion thread format, either through the merchant site  104 A-N and the author website  106 . The interaction module  102 A-N of the merchant site  104 A-N may automatically apply some descriptive content of a literary work  404  offered in the merchant site  104 A-N to the author website  106  based on a preference of the author  110  of the literary work  404 . 
     The social networking platform  108  may be associated with the author website  106  (e.g., leverages a description, an ISBN number, and/or a content information from the merchant site  104 A-N) which includes users  114  who have shown an affinity for the literary work  404  of the author  110  in the merchant site  104 A-N. A set of attributes associated with the literary work  404  of the author  110  may be automatically applied from the merchant site  104 A-N to the author website  106  generated through the interaction module  102 A-N. For example, the interaction module  102 A-N may be leveraged across the merchant sites  104 A-N such that a single author interaction page is referenced to the merchant sites  104 A-N. 
       FIG. 2  is an exploded view  250  of the interaction module  102 , according to one embodiment. Particularly,  FIG. 2  illustrates the interaction module  102 , a content leverage module  202 , a line placement module  204 , a widget module  206 , a procurement module  208 , a finance module  210 , a content creation module  212 , a publishing module  214 , a customization module  216  and a communication module  218 , according to one embodiment. 
     The content leverage module  202  may leverage across the merchant sites  104 A-N such that the single author interaction page is referenced to the merchant sites  104 A-N. The line placement module  204  may include a set of tools having a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and an instant messaging tool in the author website  106 . The widget module  206  may place the author website  106  across the social networking platforms  108  to enable users  114  of the social networking platforms  108  to communicate with the author  110  through the widget. 
     The procurement module  208  may enable the users  114  to procure the literary work  404  through the merchant sites  104 A-N and the author website  106 . The finance module  210  may allocate a revenue (e.g., from a publisher) to the to the merchant sites  104 A-N (e.g., and/or a partner site, an online community, etc.) when the procurement is conducted through the author website  106 . The content creation module  212  may enable the author  110  to place an author biography, a set of details of other literary works  404  of the author  110  marketed on the merchant sites  104 A-N, and a fan club of patrons of the author  110  in the author website  106 . The publishing module  214  may enable the author  110  to publish, edit and market the literary work  404  of the author  110  through the merchant website  104 A-N. Furthermore, an optional marketing module may enable authors to have a voice and build equity in their brand (i.e., their name/works) through promotion of their sites (e.g., upcoming events, a blog, online virtual book tours, and other promotional tools for the author to utilize on their website to promote their work and keep readers informed). 
     The customization module  216  may enable modifying a look and feel of the author  110  website through a set of tools including a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and an instant messaging tool. The communication module  218  may provide a multi-modal communication interface between the users  114  who have shown an affinity for the literary work  404  and the author  110 . 
     In the example embodiment illustrated in  FIG. 2 , the interaction module  102  includes the content leverage module  202 , the line placement module  204 , the widget module  206 , the procurement module  208 , the finance module  210 , the content creation module  212 , the publishing module  214 , the customization module  216  and the communication module  218  communicating with each other. 
     In one embodiment, a look and feel of the author website (e.g., the author website  106  of  FIG. 1 ) may be customized through a set of tools including a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and an instant messaging tool. The patron may be permitted to purchase the literary work (e.g., the literary work  404  of  FIG. 4 ) through the merchant site (e.g., the merchant site  104 A-N of  FIG. 1 ) and the author website  106 . 
     A royalty share may be allocated to the author (e.g., the author  110  of  FIG. 1 ) when the purchase is made through the author website  106 . A set of packages may be provided to publish, edit and market the literary work  404  of the author  110  through the merchant website  104 A-N. For example, the set of packages includes a first package to offer the author  110  a mix of professional services and support that covers publishing essentials, a second package to offer the author  110  a combination of products and services to customize the literary work  404 , a third package to offer the author  110  a time period for marketing the literary work  404 , and a fourth package to offer the author  110  printing and publish services for the literary work  404 . 
     The interaction module (e.g., the interaction module  102 A-N of  FIG. 1 ) may be embedded through a widget that can be placed across the social networking platform  108  to enable users  114  of the social networking platforms  108  to communicate with the author  110  through the widget. The communication module  218  of the interaction module  102 A-N may provide a multi-modal communication interface between the users  114  who have shown an affinity for the literary work  404  and/or the author  110 . The customization module  216  of the interaction module  102 A-N may modify a look and feel of the author website  106  through a set of tools including a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and an instant messaging tool. For example, the multi-modal communication interface may be a video, an audio, a chat, a multimedia, and/or a blog format between the users  114  who have shown the affinity for the literary work  404  and/or the author  110 . 
     The procurement module  208  of the interaction module  102 A-N may enable the users  114  to procure the literary work  404  through the merchant site  104 A-N and the author website  106 . The finance module  210  of the interaction module  102 A-N may allocate a revenue between the partner sites and the merchant site  104 A-N when the procurement is conducted through the author website  106  (e.g., may belong to that partner site). The content creation module  212  of the interaction module  102 A-N may enable the author  110  to place an author biography, a set of details of other literary works  404  of the author  110  marketed on the merchant site  104 A-N, and a fan club of patrons of the author  110  in the author website  106 . 
     The publishing module  214  may enable the author  110  to publish, edit and market the literary work  404  of the author  110  through the merchant website  104 A-N. The widget module  206  of the interaction module  102 A-N may place the author website  106  across the social networking platform  108  to enable users  114  of the social networking platform  108  to communicate with the author  110  through the widget. The look and feel of the author website  106  based on a preference of the author  110  may be customized provided through the interaction module  102 A-N. A user database of the merchant site  104 A-N may be accessed to enable the user  114  of the merchant site  104 A-N to communicate with the author  110  through the author website  106  and the merchant site  104 A-N. A payment of the user  114  may be allocated in procuring the literary work  404  based on an agreement between the merchant site  104 A-N and the partners. 
       FIG. 3  is a table view of details associated with the user  114  related to the literary work (e.g., the literary work  404  of  FIG. 4 ) of the author  110  in the social networking platform  108 , according to one embodiment. Particularly,  FIG. 3  illustrates a user field  302 , an author field  304 , a literary work field  306 , an ISBN field  308 , a retail price field  310  and interest categories field  312 , according to one embodiment. 
     The user field  302  may display unique identity code (e.g., name, code, unique key, etc.) referencing users  114  in the author website  106 . The author field  304  may display the name of the author  110  associated with the literary work (e.g., the literary work  404  of  FIG. 4 ) in the author website  106 . The literary work field  306  may display the title of the literary work  404  associated with the author  110  of the literary work  404 . The ISBN field  308  may display an identification number that is unique for every literary work  404 (e.g., book, novel, etc.). The retail price field  310  may display the price charged for the particular literary work  404  in the author website  106 . The interest categories field  312  may display the classification under which the literary work  404  is associated in the author website  106 . 
     In the example embodiment illustrated in  FIG. 3 , the user field  302  displays “Luke M” in the first row, “David” in the second row, “Jolly” in the third row, indicating the name of the users  114  in the user field column  302 . The author field  304  displays “Peter Parker” in the first row, “James Macculum” in the second row, “Harry Mathew” in the third row, indicating the name of the author  110  in the author field column  304 . The literary work field  306  displays “Wonderland Games” in the first row, “Book of Wonder” in the second row, “Funny Tales” in the third row, indicating the title of the literary work  404  in the literary work field column  306 . 
     The ISBN field  308  displays “043161721” in the first row, “056182121” in the second row, “000585432” in the third row, indicating an identification number that is unique for every literary work (e.g., book, novel, etc.) in the ISBN field column  308 . The retail price field  310  displays “$50.00” in the first row, “$42.99” in the second row, “$32.50” in the third row, indicating the price charged for the particular literary work in the author website  106  in the retail price field column  310 . The interest categories field  312  displays “Sports” in the first row, “Action” in the second row, “Comedy” in the third row, indicating the classification under which the literary work is associated in the author website  106  in the interest categories field column  312 . 
       FIG. 4  is a user interface view  450  of browsing the literary work  404  through merchant website (e.g., the merchant sites  104 A-N of  FIG. 1 ), according to one embodiment. Particularly,  FIG. 4  illustrates an option  402  and a literary work  404 , according to one embodiment. 
     The option  402  may enable the users  114  to sign up for the author website  106  which is an online community of authors  110  (e.g., writer, editor, co-editor, etc.) who want to make their creative dream a reality with the help of the users  114 . The literary work  404  may spring from a seed of creativity expressed and composed as a written work by the author  110 . 
     In the example embodiment illustrated in  FIG. 4 , the user interface view  450  may enable the users  114  (e.g., registered users and/or unregistered users) to browse for the literary work  404 . The user interface view  450  displays the literary work  404  such as “My Triumphs, My Mistakes”, “The girl in the field”, “Elvis Lives”, etc. on the webpage along with the rating and the descriptive content of the literary work  404 . The literary work  404  may be displayed on the webpage based on the search conducted by the users  114 . Furthermore, the unregistered users may register into the website to become members of the author website  106  of the merchant site  104 . 
     In one embodiment, a link to the author website  106  may be placed directly adjacent to a location in which the literary work  404  is marketed on the merchant site  104 A-N. 
       FIG. 5  is a user interface view  550  of creating an author website  106  through the interaction module  102  of the merchant site  104 , according to one embodiment. Particularly,  FIG. 5  illustrates a leverageable content option  502 , here are your literary work option  504 , merchant sites  104 A-N to embed option  506 , and features you want option  508 . 
     In the example embodiment illustrated in  FIG. 5 , the user interface view  550  displays various options to the author  110  (e.g., John) such that a single author interaction page is referenced to various merchant sites  104 A-N (e.g., Bob&#39;s Books, WiteHorse Bookstore, etc.). In addition, the user interface view  550  also displays various literary works of the author  110  and options to process a communication between the author  110  and the patron through a blog, a video chat, a profile picture, a chat room, a Q &amp; A, an authors biography, etc. 
       FIG. 6  is a user interface view  650  of the author website  106  associated with the social networking platform  108  in the merchant site  104 , according to one embodiment. Particularly,  FIG. 6  illustrates a play video block  602 , a list books block  604 , a blog block  606 , a fan club block  608  and a discussion block  610 , according to one embodiment. 
     The play video block  602  may enable the author  110  to place an author biography, testimonies, interviews and achievements by adding videos to their website (e.g., the author website  106  of  FIG. 1 ). The list books block  604  may display a set of details of the other literary works of the author  110  marketed on the merchant site  104 . The blog block  606  may allow the author  110  to post messges and/or topics periodically allowing the patrons to comment. The fan club block  608  may have a fan club of patrons of the author  110  and/or the literary works  404  composed by the author  110  in the author website  106 . The discussion block  610  may include a guestbook where patrons can leave comments, messages and/or posts mails visible on the author&#39;s webpage. For example, the patrons may communicate with the author  110  in real time (e.g., phone, real phone, video chat, etc.) and/or near-synchronous (e.g., IM, text chat, etc.). 
     In the example embodiment illustrated in  FIG. 6 , the user interface view  650  displays the author website  106  having author&#39;s videos, the set of details of the other literary works, author&#39;s blog, fan club, and/or discussion forum. In addition, the user interface view  650  allows patrons to visit the author&#39;s webpage, view the literary works, videos and leave comments, messages and/or posts mails to the author&#39;s website  106 . 
       FIG. 7  is a diagrammatic system view  750  of a data processing system in which any of the embodiments disclosed herein may be performed, according to one embodiment. Particularly, the diagrammatic system view  750  of  FIG. 7  illustrates a processor  702 , a main memory  704 , a static memory  706 , a bus  708 , a video display  710 , an alpha-numeric input device  712 , a cursor control device  714 , a drive unit  716 , a signal generation device  718 , a network interface device  720 , a machine readable medium  722 , instructions  724  and a network  726 , according to one embodiment. 
     The diagrammatic system view  700  may indicate a personal computer and/or a data processing system in which one or more operations disclosed herein may be performed. The processor  702  may be a microprocessor, a state machine, an application-specific integrated circuit, a field programmable gate array, etc. (e.g., Intel® Pentium® processor). The main memory  704  may be a dynamic random access memory and/or a primary memory of a computer system. The static memory  706  may be a hard drive, a flash drive, and/or other memory information associated with the data processing system. 
     The bus  708  may be an interconnection between various circuits and/or structures of the data processing system. The video display  710  may provide graphical representation of information on the data processing system. The alpha-numeric input device  712  may be a keypad, a keyboard and/or any other input device of text (e.g., a special device to aid the physically challenged). The cursor control device  714  may be a pointing device such as a mouse. 
     The drive unit  716  may be the hard drive, a storage system, and/or other longer term storage subsystem. The signal generation device  718  may be a bios and/or a functional operating system of the data processing system. The network interface device  720  may be a device that may perform interface functions such as code conversion, protocol conversion and/or buffering required for communication to and from a network  726 . 
     The machine readable medium  722  may provide instructions on which any of the methods disclosed herein may be performed. The instructions  724  may provide source code and/or data code to the processor  702  to enable any one or more operations disclosed herein. 
       FIG. 8A  is a process flow to customize a look and feel of the author website (e.g., the author website  106  of  FIG. 1 ) through various tools, according to one embodiment. In operation  802 , through an interaction module (e.g., the interaction module  102 A-N of  FIG. 1 ) of an merchant site (e.g., the merchant site  104 A-N of  FIG. 1 ), an author website  106  may be created having some descriptive content of a literary work (e.g., the literary work  404  of  FIG. 4 ) that is automatically applied from the merchant site  104 A-N to the author website  106  based on a preference of an author (e.g., the author  110  of  FIG. 1 ) of the literary work  404 . 
     In operation  804 , a user database of the merchant site  104 A-N may be automatically associated to the author website  106  (e.g., may provide an author related content that is independent of the descriptive content of the merchant site  104 A-N including an author biography, a set of details of other literary works  404  of the author  110  marketed on the merchant site  104 , and/or a fan club of patrons of the author  110 ). In operation  806 , access to the author website  106  may be provided from a location adjacent to where the literary work  404  is marketed in the merchant site  104 A-N. 
     In operation  808 , an interface to enable a patron of the merchant site  104 A-N represented in the user database may be provided to communicate (e.g., using the communication module  218  of  FIG. 2 ) with the author  110  of the literary work  404  through the merchant site  104 A-N and/or the author website  106 . In operation  810 , a look and feel of the author website  106  may be customized (e.g., using the customization module  216  of  FIG. 2 ) through a set of tools including a content placement tool, a blogging tool, a multi-media chat tool, a color-theme tool, a bulletin post tool, and/or an instant messaging tool. 
       FIG. 8B  is a continuation of the process flow of  FIG. 8A , showing additional processes, according to one embodiment. In operation  812 , a communication between the author  110  and the patron may be processed through a video, an audio, a chat, a multimedia, and/or a discussion thread format, either through the merchant site  104 A-N and/or the author website  106 . 
     In operation  814 , the patron may be permitted to purchase the literary work  404  through the merchant site  104 A-N and/or the author website  106 . In operation  816 , a royalty share may be allocated (e.g., using the finance module  210  of  FIG. 2 ) to the author  110  when the purchase is made through the author website  106 . In operation  818 , a set of packages may be provided (e.g., using the publishing module  214  of  FIG. 2 ) to publish, edit and/or market the literary work  404  of the author  110  through the merchant website  104 A-N. 
     For example, the set of packages includes a first package to offer the author  110  a mix of professional services and/or support that covers publishing essentials, a second package to offer the author  110  a combination of products and services to customize the literary work  404 , a third package to offer the author  110  a time period for marketing the literary work  404 , and a fourth package to offer the author  110  printing and publish services for the literary work  404 . In operation  820 , the interaction module  102 A-N may be embedded through a widget that can be placed across social networking platforms  108  to enable users  114  of the social networking platforms  108  to communicate with the author  110  through the widget (e.g., using the widget module  206  of  FIG. 2 ). 
       FIG. 9  is a process flow of customizing, enabling communication and placing a link to the author website  106  on merchant site  104 A-N, according to one embodiment. In operation  902 , a set of attributes associated with a literary work  404  of an author  110  may be automatically applied from a merchant site  104 A-N to an author website  106  generated through the interaction module  102 A-N. In operation  904 , a look and feel of the author website  106  based on a preference of the author  110  may be customized (e.g., using customization module  218  of  FIG. 2 ) provided through the interaction module  102 A-N. 
     In operation  906 , the user database of the merchant site  104 A-N may be accessed to enable the user  114  of the merchant site  104 A-N to communicate (e.g., using the communication module  218  of  FIG. 2 ) with the author  110  through the author website  106  and/or the merchant site  104 A-N. In operation  908 , a payment of the user  114  may be allocated (e.g., using the procurement module  208  of  FIG. 2 ) in procuring the literary work  404  based on an agreement between the merchant site  104 A-N and the partners (e.g., distribution channels, communities, retailers, etc.). In operation  910 , a link to the author website  106  may be placed directly adjacent to a location in which the literary work  404  is marketed on the merchant site  104 A-N. 
     Although the present embodiments have been described with reference to specific example embodiments, it will be evident that various modifications and changes may be made to these embodiments without departing from the broader spirit and scope of the various embodiments. For example, the various devices, modules, analyzers, generators, etc. described herein may be enabled and operated using hardware circuitry (e.g., CMOS based logic circuitry), firmware, software and/or any combination of hardware, firmware, and/or software (e.g., embodied in a machine readable medium). 
     For example, the various electrical structure and methods may be embodied using transistors, logic gates, and electrical circuits (e.g., Application Specific Integrated Circuitry (ASIC) and/or in Digital Signal Processor (DSP) circuitry). For example, the interaction module  102 A-N, the content leverage module  202 , the line placement module  204 , the widget module  206 , the procurement module  208 , the finance module  210 , the content creation module  212 , the publishing module  214 , the customization module  216 , the communication module  218  and other modules of  FIGS. 1-9  may be enabled using an interaction circuit, a content leverage circuit, a line placement circuit, a widget circuit, a procurement circuit, a finance circuit, a content creation circuit, a publishing circuit, a customization circuit, a communication circuit and other circuits using one or more of the technologies described herein. 
     In addition, it will be appreciated that the various operations, processes, and methods disclosed herein may be embodied in a machine-readable medium and/or a machine accessible medium compatible with a data processing system (e.g., a computer system), and may be performed in any order. Accordingly, the specification and drawings are to be regarded in a illustrative rather than a restrictive sense.