Patent Publication Number: US-9894174-B2

Title: Finding and consuming web subscriptions in a web browser

Description:
RELATED APPLICATIONS 
     This application claims priority under 35 U.S.C. §120 as a continuation to U.S. patent application Ser. No. 11/158,911, filed Jun. 21, 2005 and entitled “Finding and Consuming Web Subscriptions in a Web Browser”, the entire disclosure of which is hereby incorporated by reference in its entirety. 
     This application is related to U.S. patent application Ser. No. 11/158,398, filed Jun. 21, 2005 and entitled “Content Syndication Platform”, the entire disclosure of which is incorporated by reference in its entirety. 
    
    
     BACKGROUND 
     RSS, which stands for Really Simple Syndication, is one type of web content syndication format. RSS web feeds have become more and more popular on the web and numerous software applications with RSS support are being developed. These numerous applications can have many varied features and can lead users to install several different RSS-enabled applications. Each RSS application will typically have its own list of subscriptions. When the list of subscriptions is small, it is fairly easy for a user to enter and manage those subscriptions across the different applications. As the list of subscriptions grows, however, management of the subscriptions in connection with each of these different RSS-enabled applications becomes very difficult. Thus, it is very easy for subscription lists to become unsynchronized. 
     In addition, web feeds come in several different file formats, with the popular ones being RSS 0.91, 0.92, 1.0, 2.0 and Atom. Each RSS-enabled application has to support most of these formats and possibly even more in the future. Implementing parsers for use in the RSS context for some applications is more difficult than for others. Given that not all application developers are RSS experts who possess experience and knowledge with regard to the intricacies of each format, it is unlikely that all application developers will implement the parsers correctly. Hence, it is likely given the rich number of file formats that some application developers will opt to not develop applications in this space or, if they do, the applications will not be configured to fully exploit all of the features that are available across the different file formats. 
     Another aspect of RSS and web feeds pertains to the publishing of content. For example, the number of users with blogs (weblogs) is increasing. There are many publicly available services that provide free blog services. Publishing content to a blog service, however, can be rather cumbersome since it might involve opening a browser, navigating to the blog service, signing in, and then typing the entry and submitting it. Many application developers would prefer to be able to publish from within their particular application, without breaking the user flow by having to go to a website. In addition, there are many different types of protocols that can be used to communicate between a client device and a particular service. Given this, it is unlikely that application developers will implement all protocols. As such, the user experience will not be all that it could be. 
     SUMMARY 
     A content syndication platform, such as a web content syndication platform, manages, organizes and makes available for consumption content that is acquired from a source, such as the Internet, an intranet, a private network or other computing device, to name just a few. In some embodiments, the platform can acquire and organize web content, and make such content available for consumption by many different types of applications. These applications may or may not necessarily understand the particular syndication format. An application program interface (API) exposes an object model which allows applications and users to easily accomplish many different tasks such as creating, reading, updating, deleting feeds and the like. 
     In addition, the platform can abstract away a particular feed format to provide a common format which promotes the useability of feed data that comes into the platform. Further, the platform processes and manages enclosures that might be received via a web feed in a manner that can make the enclosures available for consumption to both syndication-aware applications and applications that are not syndication-aware. 
     Further, in at least some embodiments, a user can subscribe to a particular web feed in an efficient and streamlined manner. In some cases, a single user action is used to initiate the subscription process without requiring the user to preview the RSS content. Further, at least some embodiments can provide, in a user interface, distinct visual indicia so that a user can quickly identify which feeds are new or perhaps unviewed, as distinguished from feeds that are old or perhaps viewed. In this way, a user can quickly and efficiently browse through feeds of interest and make consumption or subscription decisions. In yet other embodiments, innovative techniques enable a user to seamlessly and efficiently consume or read RSS feeds using both an RSS reader and a web browser. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a high level block diagram that illustrates a system that includes a web content syndication platform in accordance with one embodiment. 
         FIG. 2  is a block diagram illustrates aspects of an object model in accordance with one embodiment. 
         FIG. 3  is a block diagram that illustrates a feed synchronization engine in accordance with one embodiment. 
         FIG. 4  illustrates an exemplary feed store in accordance with one embodiment. 
         FIG. 5  illustrates an exemplary user&#39;s profile in accordance with one embodiment. 
         FIG. 6  illustrates exemplary objects in accordance with one embodiment. 
         FIG. 7  illustrates exemplary objects in accordance with one embodiment. 
         FIG. 8  illustrates one view of a web page and an RSS subscription page. 
         FIG. 9  illustrates a web browser and a web content syndication platform in accordance with one embodiment. 
         FIG. 10  is a flow diagram that describes steps in a method in accordance with one embodiment. 
         FIG. 11  illustrates a pair of controls in accordance with one embodiment. 
         FIG. 12  is a flow diagram that describes steps in a method in accordance with one embodiment. 
         FIG. 13  illustrates a web browser and RSS reader in accordance with one embodiment. 
         FIG. 14  illustrates a system including a web browser, RSS reader and web content syndication platform in accordance with one embodiment. 
         FIG. 15  is a flow diagram that describes steps in a method in accordance with one embodiment. 
     
    
    
     DETAILED DESCRIPTION 
     Overview 
     A content syndication platform, such as a web content syndication platform, is described which is utilized to manage, organize and make available for consumption content that is acquired from a source, such as the Internet, an intranet, a private network or other computing device, to name just a few. In the context of this document, the platform is described in the context of an RSS platform that is designed to be used in the context of RSS web feeds. It is to be appreciated and understood that the RSS context constitutes but one example and is not intended to limit application of the claimed subject matter to only RSS contexts. The description below assumes some familiarity on the part of the reader with RSS. For background on RSS, there are a number of publicly available specifications that provide information that may be of interest to the reader. 
     In this document, certain terminology will be used in the context of the RSS embodiment that is described. An item is a basic unit of a feed. Typically, an item represents a blog entry or a news article/abstract, with a link to the actual article on the website. An enclosure is similar to an email attachment, except that there is a link to actual content. A feed is a list of items in a resource, usually only the most recent additions. A system feed list is a list of feeds to which a user is subscribed. A subscription refers to the act of signing up to receive notifications of new feed items. 
     In the various embodiments described in this document, the platform can acquire and organize web content, and make such content available for consumption by many different types of applications. These applications may or may not necessarily understand the particular syndication format. Thus, in the implementation example, applications that do not understand the RSS format can nonetheless, through the platform, acquire and consume content, such as enclosures, acquired by the platform through an RSS feed. 
     The platform comprises an application program interface (API) that exposes an object model which allows applications and users to easily accomplish many different tasks such as creating, reading, updating, deleting feeds and the like. For example, using the API, many different types of applications can access, manage and consume feedlists which includes a list of feeds. 
     In at least one embodiment, the platform provides multiple different feed parsers each of which can parse a particular format in which a web feed may be received. The parsed format is then converted into a common format which can then be leveraged by applications and users. The common format is utilized to abstract away specific notions embodied by any one particular format in favor of a more universal, understandable format. 
     Further, the platform processes and manages enclosures that might be received via a web feed in a manner that can make the enclosures available for consumption to both syndication-aware applications and applications that are not syndication-aware. In at least some embodiments, the APIs allow for discovery of the relationship between an enclosure and its associated feed item. 
     In the discussion that follows, an exemplary platform and its components are first described under the heading “Web Content Syndication Platform”. Following this discussion, an implementation example (under the heading “Implementation Example”) is provided and describes a set of APIs that expose an object model that enables applications and users to interact with the platform in a meaningful and robust way. 
     Web Content Syndication Platform 
       FIG. 1  shows an exemplary system in accordance with one embodiment, generally at  100 . Aspects of system  100  can be implemented in connection with any suitable hardware, software, firmware or combination thereof. In at least one embodiment, aspects of the system are implemented as computer-readable instructions that reside on some type of computer-readable medium. 
     In this example, system  100  comprises a content syndication platform  102  and a collection of applications  104  individual ones of which can be configured to utilize the platform in different ways, as will become apparent below. In at least some embodiments, the content syndication platform comprises a web content syndication platform. In the discussion that follows, the platform  102  is described in the context of an RSS platform. It is to be appreciated and understood that this is intended as but an example and is not intended to limit application of the claimed subject matter to only RSS environments. Rather, principles of the described embodiments can be utilized in other syndication environments without departing from the spirit and scope of the claimed subject matter. 
     In this example, platform  102  comprises an object model  106  that is exposed by a set of APIs that enable applications  104  to interact with the platform. A synchronization engine  108  is provided and is configured to, among other things, acquire web content and, in at least some embodiments, convert the web content into a so-called common format, which is described in more detail below. 
     A publishing engine  110  permits users to publish content, such as blogs, in a manner that abstracts away, via the APIs, the communication protocol that is utilized to communicate between the user&#39;s application or computing device and the server or destination software that is to receive the content. 
     In addition, in at least one embodiment, platform  102  includes a feed store  112  that stores both feed lists  114  and feed data  116 . Further, platform  102  utilizes, in at least one embodiment, file system  118  to store and maintain enclosures  120 . Using the file system carries with it advantages among which include enabling applications that do not necessarily understand the syndication format to nonetheless consume enclosures that may be of interest. Further, platform  102  includes a post queue  122  that holds post data  124  that is to be posted to a particular web-accessible location. 
     As noted above, platform  102  can enable applications to access, consume and publish web content. Accordingly, the collection of applications  104  can include many different types of applications. In at least some embodiments, the types of applications can include those that are syndication-aware and those that are not syndication-aware. By “syndication-aware” is meant that the application is at least somewhat familiar with the syndication format that is utilized. Thus, in the RSS context, a syndication-aware application is one that may be configured to process data or otherwise interact with content that is represented in an RSS format. This can include having the ability to parse and meaningfully interact with RSS-formatted data. Similarly, an application that is not syndication-aware is typically not configured to understand the syndication format. Yet, through the platform, as will become apparent below, applications that are not syndication aware can still access and consume content that arrives at the platform in a syndication format. 
     Looking more specifically at the different types of applications that can interact with the platform, collection  104  includes a web browser application  122 , an RSS reader application  124 , a digital image library application  126 , a media player application  128  and a blog service  130 . In this example, RSS reader application  124  is a syndication-aware application, while media player  128  may not necessarily be a syndication-aware application. Further, web browser application  122  may or may not be a syndication-aware application. Of course, these applications constitute but examples of the different types of applications that can interact with the platform. As such, other types of applications that are the same or different from those illustrated can be utilized without departing from the spirit and scope of the claimed subject matter. By way of example and not limitation, these other types of applications can include calendar applications for event feeds, social networking and email applications for contact feeds, screen saver applications for picture feeds, CRM for document feeds, and the like. 
     In the discussion that follows, aspects of the individual components of the platform  102  are described in more detail, each under its own heading. 
     Object Model 
       FIG. 2  illustrates individual objects of object model  106  in accordance with one embodiment. The object model about to be described constitutes but one example of an object model that can be utilized and is not intended to limit application of the claimed subject matter to only the object model that is described below. As noted above, the object model is exposed by an API, an example of which is described below. 
     In this particular object model, a top level object  200  called feeds is provided. The feeds object  200  has a property called subscriptions of the type folder. Subscription or folder objects  202  are modeled as a hierarchy of folders. Thus, in this particular example, subscription or folder objects have properties that include subfolders  204  of the type folder and feeds  206  of the type feed. Underneath the feeds object  206  is an item object  208  of the type item, and underneath the item object  206  is an enclosure object  210  of the type object. 
     The individual objects of the object model have properties, methods and, in some instances, events that can be utilized to manage web content that is received by the platform. The above-described object model permits a hierarchical structure to be utilized to do such things as manage feedlists and the like. For example, using a folder structure, the platform can execute against a set of feeds. As will be appreciated by the skilled artisan, this makes it easier for the application developer. For example, executing against a set of feeds provides the ability to refresh all of the “news” feeds, located within the news folder. 
     As an example, consider the following. Assume that a user wishes to interact with or consume data associated with a feed to which they are not actually subscribed. For feeds that are subscribed to, i.e. those that are represented inside the root level subscription folder, the synchronization engine  108  ( FIG. 1 ) will pick up the feed and start to, on an appropriate interval, fetch data associated with the feed. There are cases, however, when an application that uses the platform does not wish to be subscribed to a particular feed. Rather, the application just wants to use the functionality of the platform to access data from a feed. In this case, in this particular embodiment, subscriptions object  202  supports a method that allows a feed to be downloaded without subscribing to the feed. In this particular example, the application calls the method and provides it with a URL associated with the feed. The platform then utilizes the URL to fetch the data of interest to the application. In this manner, the application can acquire data associated with a feed in an adhoc fashion without ever having to subscribe to the feed. 
     Considering the object model further, consider item and enclosure objects  208 ,  210  respectively. Here, these objects very much reflect how RSS is structured itself. That is, each RSS feed has individual items inside of which can optionally appear an enclosure. Thus, the structure of the object model is configured to reflect the structure of the syndication format. 
     From an object model perspective, there are basically two different types of methods and properties on an item. A first type of method/property pertains to data which is read only, and a second type of method/property pertains to data which can be both read and written. 
     As an example of the first type of method property, consider the following. Each feed can have data associated with it that is represented in an XML structure. This data includes such things as the title, author, language and the like. Data such as this is treated by the object model as read only. For example, the data that is received by a feed and associated with individual items is typically treated as read only. This prevents applications from manipulating this data. Using an XML structure to represent the feed data also carries with it advantages as follows. Assume that the synchronization engine does not understand a new XML element that has been added. Nonetheless, the synchronization engine can still store the element and its associated data as part of the feed item data. For those applications that do understand the element, this element and its associated data are still available for the application to discover and consume. 
     On the other hand, there is data that is treated as read/write data, such as the name of a particular feed. That is, the user may wish to personalize a particular feed for their particular user interface. In this case, the object model has properties that are read/write. For example, a user may wish to change the name of a feed from “New York Times” to “NYT”. In this situation, the name property may be readable and writable. 
     Feed Synchronization Engine 
     In the illustrated and described embodiment, feed synchronization engine  108  ( FIG. 1 ) is responsible for downloading RSS feeds from a source. A source can comprise any suitable source for a feed, such as a web site, a feed publishing site and the like. In at least one embodiment, any suitable valid URL or resource identifier can comprise the source of a feed. The synchronization engine receives feeds and processes the various feed formats, takes care of scheduling, handles content and enclosure downloads, as well as organizes archiving activities. 
       FIG. 3  shows an exemplary feed synchronization engine  108  in a little more detail in accordance with one embodiment. In this embodiment, synchronization engine includes a feed format module  300 , a feed schedule module  302 , a feed content download module  304 , an enclosure download module  306  and an archiving module  308 . It is to be appreciated and understood that these module are shown as logically separate modules for purposes of clearly describing their particular functionalities. The logically separate modules are not intended to limit the claimed subject matter to only the particular structures or architectures described herein. 
     Feed Format Module— 300   
     In the illustrated and described embodiment, feeds are capable of being received in a number of different feed formats. By way of example and not limitation, these feed formats can include RSS 1.0, 1.1, 0.9x, 2.0, Atom 0.3, and so on. The synchronization engine, via the feed format module, receives these feeds in the various formats, parses the format and transforms the format into a normalized format referred to as the common format. The common format is essentially a superset of all supported formats. One of the benefits of using a common format is that applications that are format-aware now need to only be aware of one format—the common format. In addition, managing content that has been converted into the common format is much easier as the platform need only be concerned with one format, rather than several. Further, as additional syndication formats are developed in the future, the feed format module can be adapted to handle the format, while at the same time permit applications that are completely unaware of the new format to nonetheless leverage and use content that arrives at the platform via the new format. 
     With regard to the common format, consider the following. From a format standpoint, the common format is represented by an XML schema that is common between the different formats. In a different format, certain elements may have different names, different locations within the hierarchy of the XML format and the like. Accordingly, the common format is directed to presenting a common structure and syntax that is derived collectively from all of the different formats that are possible. Thus, in some instances, elements from one format may be mapped into elements of the common format. 
     Feed Schedule Module— 302   
     Each feed can have its own schedule of when the synchronization engine  108  should check to ascertain whether there is new content available. Accordingly, the synchronization engine, through the feed schedule module  302 , manages such schedules to respect a site&#39;s as well as a user&#39;s or a system&#39;s requirements and limitations. 
     As an example, consider the following. When a feed is first downloaded, an update schedule (i.e. a schedule of when the feed is updated) may be included in the feed&#39;s header. In this case, the feed schedule module  302  maintains the update schedule for this particular feed and checks for new content in accordance with the update schedule. If, however, no schedule information is included, then the feed schedule module can utilize a default schedule to check for new content. Any suitable default schedule can be used such as, for example, re-downloading the feed content every 24 hours. In at least some embodiments, the user may specify a different default work schedule. 
     In addition, in at least some embodiments, the feed schedule module can support what is referred to as a minimum schedule. The minimum schedule refers to a minimum update time that defines a period of time between updates. That is, the platform will not update a feed more often than what the minimum schedule defines. In at least some embodiments, the user can change the minimum time. In addition, the user can also initiate a manual refresh of any, or all feeds. 
     In addition to supporting default and minimum schedules, in at least some embodiments, the feed schedule module can support publisher-specified schedules. As the name implies, a publisher-specified schedule is a schedule that is specified by a particular publisher. For example, the publisher-specified schedule can typically specify how many minutes until the client should next update the feed. This can be specified using the RSS 0.9x/2.0 “ttl” element. The synchronization engine should not fetch a new copy of the feed until at least that number of minutes has passed. The publisher-specified schedule can also be specified at different levels of granularity such as hourly, daily, weekly, etc. 
     It should be noted that each copy of a feed document can have a different publisher-specified schedule. For example, during the day, the publisher may provide a schedule of 15 minutes, and then during the night, the publisher may provide a schedule of 1 hour. In this case, the synchronization engine updates its behavior every time the feed is downloaded. 
     In addition, in at least some embodiments, the synchronization engine, via the feed schedule module  302 , supports the notion of skipping hours and/or days. Specifically, RSS 0.9 and 2.0 enable a server to block out certain days and hours during which the client should not conduct an update. In this case, the synchronization engine respects these settings, if provided by the server, and does not update the feed during those times. 
     In addition to the default, minimum and publisher-specified schedules, in at least some embodiments, the synchronization engine supports the notion of user-specified schedules and manual updates. More specifically, on a per-feed basis, the user can specify a schedule of their choice. From a platform perspective, the user-specified schedule can be as complex as specified by a server. In this instance, the platform, via the feed schedule module, maintains the most recent schedule extracted from the feed as well as the user schedule. In at least some embodiments, the user schedule always overrides the publisher&#39;s schedule. In addition, at any time, an application can initiate a forced update of all feeds or individual feeds. 
     With regard to bandwidth and server considerations, consider the following. In accordance with one embodiment, the synchronization engine can be designed in view of two related issues. First, the synchronization should be considerate of the user&#39;s bandwidth and CPU. Second, because of widespread use of the RSS platform, the synchronization engine should be considerate of its impact on servers. These two issues have an impact on both when and how feeds are downloaded. 
     From the perspective of when a feed is downloaded, synchronization engine can be designed with the following considerations in mind. In the absence of a schedule from the server, and any other instructions from the user, the synchronization engine should be very conservative in how often it updates. Hence, in at least some embodiments, the default schedule is set to 24 hours. Further, to protect the user&#39;s resources from being adversely impacted by an inefficient server, a minimum schedule can be enforced to keep the synchronization engine from updating too often, even if the server specifies otherwise. In addition, updates at login time (and at common intervals, e.g. each hour from the startup time) should be carefully managed. Feed updates should be delayed until a specified period of time after user login has completed, and should be staggered slightly to avoid large update hits each hour, on the hour. This can be balanced against a user&#39;s desire to have all of the updates happen at once. Further, when a server uses the skip hours or skip days feature described above, the client should not immediately fetch an update as soon as the moratorium period is over. Instead, the client should wait a random interval ranging up to 15 minutes before fetching the content. 
     To assist the synchronization engine in this regard, the feed schedule module  302  can maintain a state for each feed, such as fresh or stale. A “fresh” state means that, based on the publisher schedule, the feed is fresh. A “stale” state means that the publisher&#39;s schedule has indicated an update, but the synchronization engine has not yet completed the update. Clients with an interest in the freshest content can request an immediate update, and be notified when it is available. If this expectation is set, then the synchronization engine can implement arbitrary delays in updating the content, rather than rigorously following the schedule to the detriment of the user and the server. 
     With regard to how a feed is downloaded, consider the following. In one embodiment, the synchronization engine can use a task scheduler to launch a synchronization engine process at a pre-defined time. After the synchronization engine has completed, it updates a task schedule with the next time it should launch the synchronization engine again (i.e., NextSyncEngineLaunchTime). 
     When the synchronization engine launches, it queues up all “pending” feeds whose NextUpdateTime is less or equal to the currentTime and then processes them as follows. For each feed, the following properties are tracked: LastUpdateTime, NextUpdateTime, Interval (specified in minutes) and LastErrorInterval. 
     At the end of successfully synching a feed, the feed&#39;s LastUpdateTime is set to the current time and NextUpdateTime is set to LastUpdateTime plus an interval plus randomness ( 1/10th of the interval). Specifically: 
     
       
         
           
               
             
               
                   
               
             
            
               
                 LastUpdateTime = currentTime 
               
               
                 NextUpdateTime = currentTime + Interval + Random(Interval * 0.1) 
               
               
                 ErrorInterval = 0 
               
               
                   
               
            
           
         
       
     
     Random(argument) is defined to be a positive value between 0 and its argument. For example Random(10) returns a float between 0 . . . 10. 
     If synching of a feed failed for one of the following reasons: 
     
       
         
           
               
             
               
                   
               
             
            
               
                 HTTP 4xx response code; 
               
               
                 HTTP 5xx response code; 
               
               
                 Winsock/network error; or 
               
               
                    HTTP 200, but response body has a parsing error (not a recognized 
               
               
                 feed format) 
               
               
                   
               
            
           
         
       
     
     then an exponential back off algorithm is applied as follows: 
     
       
         
           
               
             
               
                   
               
             
            
               
                    LastUpdateTime = &lt;unchanged&gt; 
               
               
                    ErrorInterval = min( max(ErrorInterval * 2 , 1min), Interval) 
               
               
                    NextUpdateTime   =   currentTime   + 
               
               
                 ErrorInterval   + Random(ErrorInterval * 0.1) 
               
               
                   
               
            
           
         
       
     
     After synchronization of all “pending” feeds has completed, the synchronization engine determines if there are any feeds whose NextUpdateTime has passed (NextUpdateTime&lt;=currentTime). If there are, then those “pending” feeds are queued and processed as if the synchronization engine just launched. 
     If there are no outstanding “pending” feeds, then the synchronization engine determines if there are any “soon-to-sync” feeds whose NextUpdateTime is within two minutes of the current time (currentTime+2 min&gt;=NextUpdateTime). If there are any “soon-to-sync” feeds then the synchronization engine process continues to run, and it sets a timer to “wake up” at NextUpdateTime and process “pending” feeds. 
     If there are no “soon-to-sync” feeds then the NextSyncEngineLaunch is set to the NextUpdateTime of the feed with the soonest NextUpdateTime. Then the task scheduler is set to NextSyncEngineLaunchTime and the synchronization engine process ends. 
     In accordance with one embodiment, if there are several “pending” feeds in the queue, the synchronization engine can synchronize multiple feeds in parallel. However, the number of parallel synchronizations should be limited, as well as how many synchronizations are performed in a certain time period in order to not saturate network bandwidth and processor utilization. In accordance with one embodiment, feed synchronization shaping is provided via a token-bucket. Conceptually, the token bucket works as follows.
         A token is added to the bucket every 1/r seconds;   The bucket can hold at most b tokens; if a token arrives when the bucket is full, it is discarded;   When a feed needs to be synchronized, a token is removed from the bucket and the feed is synchronized;   If no tokens are available, the feed stays in the queue and waits until a token becomes available.       

     This approach allows for bursts of feed synchronizations of up to b feeds. Over the long run, however, the synchronizations are limited to a constant rate r. In an implementation example, the synchronization engine uses the following values for b and r: b=4 and r=2. 
     Feed Content Download Module— 304   
     In accordance with one embodiment, feed content download module  304  handles the process of downloading a feed and merging the new feed items with the existing feed data. 
     As an example of how one can implement a feed content download module, consider the following. At the appropriate time, the synchronization engine, via the feed content download module, connects to a server and downloads the appropriate content. 
     In accordance with one embodiment, the platform is configured to support different protocols for downloading content. For example, the synchronization engine can support downloading the feed document over HTTP. In addition, the synchronization engine can support encrypted HTTP URLs (e.g., SSL, https and the like). Likewise, the synchronization engine can also support compression using the HTTP gzip support, as well as support feed downloads from Universal Naming Convention (UNC) shares. 
     In addition, the synchronization engine via the feed content download module can support various types of authentication. For example, the synchronization engine can store a username/password for each feed, and can use this username/password for HTTP Basic authentication to retrieve the feed document. 
     With regard to updating a feed, consider the following. To determine if a feed has new content, the synchronization engine keeps the following pieces of information, for each feed:
         The last time the feed was updated as reported by the Last-modified header on the HTTP response;   The value of the Etag header in the last HTTP response; and   The most recent pubDate value for the feed (i.e. the feed-level publication date and time).       

     If the site supports Etag or Last-modified, then the synchronization engine can use these to check if there is new content. The site can respond with an HTTP response code 304 to indicate that there is no new content. Otherwise, the content is downloaded. For example, if the site supports RFC 3229-for-feeds, the site can return only the new content, based on the Etag passed by the client. Either way, the client then merges the new content with the stored content. 
     As a more detailed description of how feed content can be downloaded in but one implementation example, consider the following. To determine if a particular site has changed, the synchronization engine will submit a request with:
         The If-None-Match header, if the client has a saved Etag;
           The header A-IM with the values: feed, gzip (used for RFC 3229-for-feeds);   
           The If-Modified-Since header, if the client has a saved Last-modified value.       

     If the server responds with an HTTP Response code 304, then the content has not changed and the process may end here. If the server responds with content (i.e. HTTP codes 200 or 206), then the downloaded content is merged with the local content (note: code 206 means that the server supports RFC3229-for-feeds, and the content downloaded is only the new content). 
     If there is content available and if the synchronization engine has a pubDate stored, and the downloaded feed document contains a channel-level pubDate element, the two dates are compared. If the local pubDate is the same as the downloaded pubDate, then the content has not been updated. The downloaded feed document can then be discarded. 
     If the synchronization engine processes each item one at a time, each item&#39;s pubDate is compared against the pubDate that the synchronization engine has stored (if any) and older items are discarded. Each item is then compared against the items in the store. The comparison should use the guid element, if present, or the link element, if guid is not present. If a match is found, then the content of the new item replaces that of the old item (if both have a pubDate, then it is used to determine which is newer, otherwise, the most recently downloaded is new). If no match is found, then the new item is pre-pended to the stored feed content (maintaining a “most recent at the top” semantic). If any item is added or updated in the local feed, the feed is considered updated, and clients of the RSS platform are notified. 
     For error cases, consider the following. If the server responds with a code 500 or most 400 errors, the synchronization schedule is reset and the server tries again later. The HTTP error 410, however, should be treated as an indication to reset the update schedule to “no more updates.” 
     HTTP-level redirects should be followed, but no changes should be made to the client configuration (there are several pathological scenarios where redirects are given accidentally). 
     If the server responds with an XML redirect, then the feed should be redirected, and the stored URL to the feed should be automatically updated. This is the only case where the client updates the feed URL automatically. 
     With regard to downloading the feed, the download should not interrupt ordinary usage of the machine (e.g., bandwidth or CPU) when the user is engaged in other tasks. In addition, the user should be able to get the content as fast as possible when in an interactive application that relies on the content. 
     Enclosure Download Module— 306   
     In accordance with one embodiment, enclosure download module  306  is responsible for downloading enclosure files for a feed and applying the appropriate security zone. At the time of downloading the feed content, the enclosures are downloaded as well. 
     Downloading enclosures can be handled in a couple of different ways. First, a basic enclosure is considered to be an RSS 2.0-style enclosure. For basic enclosures, the synchronization engine, via the enclosure download module  306 , will automatically parse the downloaded feeds for enclosure links. The synchronization engine is configured to support multiple basic enclosures. Using the enclosure link, the enclosure download module can then download the enclosure. In at least some embodiments, for any new feed, the default action is not to download basic enclosures. Using the API which exposes the above-described object model, client can do such things as change the behavior on a per-feed basis to, for example, always download enclosures or force the download of a specific enclosure of a specific item in a specific feed. 
     Enhanced enclosure handling can be provided through the use of the common format described above. Specifically, in at least one embodiment, the common format defines additional functionality for enclosures. Specifically, the common format enables multiple representations of a particular piece of content. This includes, for example, including standard definitions of preview content and default content, as well as the ability to indicate whether an enclosure should be downloaded or streamed. In addition, the common format permits arbitrary metadata on an enclosure, and on representations of the content. For any new feed, the default action is to download the “preview” version of any enclosure, subject to a default size limit of, for example, 10 k per item. 
     Using the API, clients can do such things as change the behavior on the per-feed basis. For example, the behavior can be changed to always download the “default” version of the items in a feed or to always download any specific version that has a metadata element of a particular value. This can be done, for example, with a client callback which provides the “download this?” logic for each enclosure. In addition, using the API, clients can force immediate download of any specific representation of any specific enclosure of any specific item (or all items) in a specific feed. 
     With regard to providing security in the enclosure download process, consider the following. 
     In accordance with one embodiment, downloaded enclosures use the Windows XP SP2 Attachment Execution Service (SP2 AES) functionality. This functionality can provide file-type and zone based security. For example, provided with a file name and zone information (i.e. where an enclosure came from), AES can indicate whether to block, allow or prompt. 
     With regard to zone persistence, when saving a file, AES can persist the zone information so that, when it is subsequently opened, the user can be prompted. 
     The table just below describes AES risk-level/zone to action mapping: 
     
       
         
           
               
               
               
               
               
               
             
               
                   
               
               
                 Risk Levels 
                 Restricted 
                 Internet 
                 Intranet 
                 Local 
                 Trusted 
               
               
                   
               
             
            
               
                 Dangerous, e.g. 
                 Block 
                 Prompt 
                 Allow 
                 Allow 
                 Allow 
               
               
                 EXE 
               
               
                 Moderate/Unknown, 
                 Prompt 
                 Prompt 
                 Allow 
                 Allow 
                 Allow 
               
               
                 e.g. DOC or FOO 
               
               
                 Low, e.g. TXT or 
                 Allow 
                 Allow 
                 Allow 
                 Allow 
                 Allow 
               
               
                 JPG 
               
               
                   
               
            
           
         
       
     
     In the illustrated and described embodiment, the synchronization engine will call a method, for example: CheckPolicy, for each enclosure that it downloads. Based on the response, the synchronization engine can do one of the following:
         Block: Don&#39;t save (mark it as failed in the feed file);   Allow: Save the enclosure   Prompt: Save, but persist zone information. This means that if the user double-clicks on the file, they&#39;ll get a “Run/Don&#39;t Run” prompt.       

     In accordance with one embodiment, the synchronization engine will first save an enclosure to disk and will not download the enclosure in memory. Saving to disk triggers filter-based antivirus applications and gives these applications an opportunity to quarantine the enclosure if they choose. 
     Archiving Module— 308   
     In accordance with one embodiment, archiving module  308  is responsible for dealing with old feed data. By default, a feed will hold a maximum of 200 items. When a feed exceeds the specified maximum, the older feed items are deleted by the archiving module. The associated enclosures are not, however, deleted. 
     Feed Store 
     In accordance with one embodiment, feed store  112  ( FIG. 1 ) holds two types of information—a feed list  114  and feed data  116 . As an example, consider  FIG. 4 . There, feed list  114  is embodied as a hierarchical tree structure  400  of the list of feeds. The feed data  116  comprises the data associated with a particular feed. In this example, the feed data  116  is arranged on a per-feed basis to include a collection  402  of items and enclosures. 
     There are many different ways that one might implement a feed store. In this particular embodiment, the feed store comprises part of the file system. One reason for this pertains to simplicity. That is, in this embodiment, the feed list is represented simply as a regular directory under which there can be sub-directories and files. The hierarchy is reflected as a normal file system hierarchy. Thus, each folder such as “News” and “Blogs” is essentially a regular directory in the file system with subdirectories and files. 
     In this particular example, there is a special file type that represents a feed subscription. By way of example only, consider that this type of file has the following format: “xyz.stg”. The .stg file stores all of the data for a feed. Thus, you have a feed list, such as the list embodied in tree structure  400 , and inside each feed (or file) is the feed data. 
     In the illustrated and described embodiment, the .stg files are implemented using structured storage technology. Structure storage techniques are known and will be appreciated by the skilled artisan. As brief background, however, consider the following. 
     Structured storage provides file and data persistence in COM by handling a single file as a structured collection of objects known as storages and streams. The purpose of structured storage is to reduce the performance penalties and overhead associated with storing separate object parts in different files. Structured storage provides a solution by defining how to handle a single file entity as a structured collection of two types of objects—storages and streams—through a standard implementation called compound files. This enables the user to interact with, and manage, a compound file as if it were a single file rather than a nested hierarchy of separate objects. The storage objects and stream objects function as a file system within a file, as will be appreciated by the skilled artisan. Structured storage solves performance problems by eliminating the need to totally rewrite a file to storage whenever a new object is added to a compound file, or an existing object increases in size. The new data is written to the next available location in permanent storage, and the storage object updates the table of pointers it maintains to track the locations of its storage objects and stream objects. 
     Thus, in the illustrated and described embodiment, the .stg files are implemented using structured storage techniques and an API on top of the feed store allows access to the different streams and storages. In this particular example, each RSS item is written into one stream. Additionally, a header stream contains information associated with a particular feed such as the title, subscription, feed URL and the like. Further, another stream stores index-type metadata that allows quick and efficient access to contents in the file for purposes that include quickly marking something as read/unread, deleting an item and the like. 
     File System—Enclosures 
     In the illustrated and described embodiment, enclosures are not stored in structured storage or as part of the feed data, as indicated in  FIG. 1 . Rather, enclosures are recognized as being items, such as a picture or pictures, that other applications and the user may want to access and manipulate. 
     Thus, in the illustrated and described embodiment, enclosures are written into a user&#39;s particular profile. A link, however, is maintained between the enclosure and the associated feed item. 
     As an example, consider  FIG. 5 . Once a user starts subscribing to a feed, the feed content is stored locally under the user&#39;s profile, either in Application Data or in a Knownfolder “feeds”. 
     The feedlist and feeds are stored in Application Data to better be able to control the format of the feedlist and the feeds. APIs are exposed (as will be described below) such that applications can access and manage the feeds. 
     The feedlist is the set of feeds that the user is subscribed to. In this example, the file that comprises the Feedlist is located at:
         C:\Users\&lt;Username&gt;\AppData\Roaming\Microsoft\RSS\       

     The file contains the feed&#39;s properties, as well as items and enclosure properties (a URL to the file that is associated to the item). For example, the file for feed “NYT” is located at:
         C:\Users\&lt;Username&gt;\AppData\Roaming\Microsoft\RSS\NYT.stg       

     In this example, the enclosures are grouped by feed and stored in the Knownfolder “feeds”. This enables the user and other applications to easily access and use downloaded files. 
     For example, a user subscribes to the NPR feed and wants to make sure that their media player application can automatically add those files. Making this a Knownfolder enables the user to browse to it from the media player and set it as a monitored folder. Enclosures have the appropriate metadata of the feed and post such that applications can access the associated post and feed. Enclosures are located as follows:
         C:\Users\&lt;Username&gt;\Feeds\&lt;Feedname&gt;\       

     Each enclosure that is written to the user&#39;s hard disk will have a secondary stream (e.g., a NTFS stream) which contains metadata about this enclosure. The metadata can include by way of example and not limitation, the feed that enclosure is from, author, link to feed item, description, title, publish date, and download date as well as other meta data as appropriate. 
     Publishing Engine/Post Queue 
     Many times when one writes a regular blog post, essentially what is being written is an RSS item. This RSS item is typically sent to some type of server, and this server maintains account information, the location of the blog, and the like. In this context, publishing engine  110  ( FIG. 1 ) is configured to enable an application to make a posting or publish content, while at the same time abstract from the application the communication protocol that is utilized to communicate with the server. Hence, the application need only provide the data or content that is to be posted, and the publishing engine will handle the remaining task of formatting and communicating the content to the appropriate server. 
     As there can be several different protocols that are used, abstracting the protocols away from the applications provides a great deal of flexibility insofar as enabling many different types of applications to leverage the publishing functionality. In the illustrated and described embodiment, the publishing engine&#39;s functionality is implemented as an API that allows an application to post a blog without having to be knowledgeable of the protocol used to communicate with the server. 
     Hence, in this example, the API has a method to create a new post which, when called, creates an RSSItem object. This RSSItem object has a post method which, when called, stores the content—in this case a blog—in a temporary store, i.e. post queue  122  ( FIG. 1 ). The content is stored in a temporary store because the user may not be on line at the time the blog is created. Then, when the user makes an on line connection, publishing engine  110  makes a connection to the appropriate server and uses the server-appropriate protocol to upload the blog to the server. 
     Implementation Example 
     In the description that follows, an exemplary set of APIs is described to provide but one example of how one might implement and structure APIs to implement the above-described functionality. It is to be appreciated and understood that other APIs can be utilized without departing from the spirit and scope of the claimed subject matter. The described APIs are typically embodied as computer-readable instructions and data that reside on some type of computer-readable medium. 
     The APIs that are described below can be used to manipulate the set of feeds that a user is subscribed to (System Feed List) and the properties on the feeds. In addition, feed data APIs (i.e., item and enclosures) provide access to feeds that are stored in the feed store, as well as ad-hoc download of feeds. Using the Feed APIs, applications such as web browsers, media players, digital image library applications and the like can then expose the feed data within their experience. 
     In the example about to be described, the APIs are implemented as COM dual interfaces which also makes the APIs useable from scripting languages, managed code as well as native Win32 (C++) code. 
       FIG. 6  illustrates a top level object or interface IFeeds and an IFeedFolder object or interface together with their associated properties, methods and events in accordance with one embodiment. 
     In this example, IFeeds has one property—subscriptions which is an IFeedFolder. This is a root folder for all subscriptions. There are a number of methods on the root object such as DeleteFeed( ), DeleteFeedByGuid( ), DeleteFolder( ) and the like. 
     Of interest in this example is the GetFeedByGuid( ) method. This method can be called by applications to access a particular feed by, for example, the feed&#39;s GUID. Thus, the application need not be knowledgeable of the hierarchical ordering of the feeds. Rather, the feed&#39;s GUID can be used by the application to enable the platform to fetch the feed. 
     In addition, the ExistFeed( ) method checks for the existence of a feed by name, and the ExistFeedByGuid( ) check for a feed&#39;s existence by GUID. The GetFeed( ) method gets a feed by name or by GUID. The IsSubscribed( ) method enables an application or caller to ascertain whether a particular feed has been subscribed to. 
     In addition, the IFeeds object also has a SubscriptionsNotifications event which allows for registration for notifications for changes on the system feed list. 
     As noted above, Subscriptions are of the type IFeedFolder. The IFeedFolder object or interface essentially provides a directory and has similar kinds of properties such as the Name, Parent, Path and the like. In addition, the IFeedFolder object has a Feeds property of the type IFeed and a Subfolders property of the type IFeedFolder. The Subfolders property pertains to a collection of the folders underneath the instant folder (e.g., this is where the hierarchical structure derives) and Feeds property pertains to the actual feeds in a particular folder. In addition, the IFeedFolder has a LastWriteTime property which indicates the last time that anything was written to inside the folder. This property is useful for applications that may not have been running for a while, but yet need to look at the feed platform and ascertain its state so that it can synchronize if necessary. 
     There are a number of methods on the IFeedFolder, at some of which pertain to creating a feed (which creates a feed that the system does not have and adds it to a particular folder), creating a subfolder, deleting a folder or subfolder and the like. 
       FIG. 7  illustrates additional objects and their associated methods in accordance with one embodiment. Specifically illustrated are the IFeed, Item and IEnclosure objects. 
     Starting first with the IFeed object, consider the following. Many of the properties associated with this object come from the RSS feed itself, e.g., Title, Url, Webmaster, SkipHours, SkipDays, ManagingEditor, Homepage, ImageURL and the like, as will be appreciated by the skilled artisan. In addition, there is another set of properties of interest, i.e. the Items property which is a collection that has all of the items that are part of a feed and the LocalEnclosurePath property which provides the actual directory to which all of the enclosures are written. Thus, for an application, the latter property makes it very easy for an application to access the enclosures. 
     In addition, this object supports a small set of methods such as Delete( ) and Download( ) which are used to manage particular feeds. Further, this object supports a method XML( ) which returns a feed&#39;s XML in the common format. The XML data can be used for such things as creating a newspaper view of a feed. Clone( ) returns a copy of the feed that is not subscribed to. 
     Moving to the Item object, this object has a set of properties that represent regular RSS elements, e.g. Description, Url, Title, Author and the like. In addition, there is a Parent property that points back to the associated actual feed, and an Id property so that an application can manipulate the Id versus having to iterate over all items. In addition, there is an Enclosures property which is the collection of the item&#39;s enclosures of the type IEnclosure. Further, an IsRead property enables an application to indicate whether a particular item has been read. 
     Moving to the Enclosure object, consider the following. This object has properties that include a Type property (e.g. mp3) and Length property that describes the length of a particular enclosure. There is also the LocalAbsolutePath to a particular enclosure. The Download( ) method allows individual enclosures to be downloaded and used by applications. 
     Subscribing to a Feed 
     In the description that follows, a user is provided with an opportunity, via a suitably configured web browser, to subscribe to a particular web feed. In one embodiment, a single user action is used to initiate the subscription process without requiring the user to preview the RSS content. Before describing how the innovative techniques work, consider how one typically subscribes to an RSS feed using a web browser today. 
       FIG. 8  shows a web page  800  that is displayed to a user. This web page is entitled “The News Page” and has content such as images  802 , category titles  804 ,  806 ,  808  and  810  (e.g. “News”, “Opinions”, “Features” and the like), and one or more stories  812 , each with a title and then text. At the very bottom of page  800  appears a small text message that pertains to subscribing to the page&#39;s RSS feeds. In this particular illustrated example, this text is encircled by a dashed oval  814  and is enlarged just below the page. 
     Here, the user is prompted to click an “XML” button in order to add The News Page&#39;s RSS feeds. By clicking on this button, the user is navigated to or otherwise presented with a page  816  that provides a preview of the particular RSS feeds to which a user may subscribe. On page  816 , the RSS feeds to which a user may subscribe include Arts, Automobiles, Books, Business, Dining and Wine and the like. By clicking on the illustrated XML buttons associated with feeds on this page, the XML, diagrammatically represented at  818 , is returned to the user. That is, the hierarchically tagged XML data itself is presented to the user for viewing. Typically, this XML data is not very useful to the user. And, while some entities will apply a style sheet to the XML to present it in an organized way for the user, subscribing to a particular RSS is still a cumbersome and inefficient process. So, in this process, the user has had to navigate to at least two other pages (i.e. a page that previews the RSS feeds and a page that displays the XML data) before even initiating the subscription process. 
     Consider now  FIG. 9 . There, a web browser  122  (such as the one illustrated in  FIG. 1 ) and a web content syndication platform  102  (such as the one illustrated in  FIG. 1 ) are shown. Here, web browser  122  presents a web page  800  to a user. In addition to including all of the typical navigation instrumentalities such as forward, backward, home, favorites (shown in the upper left corner of page  800 ) browser page  800  includes, in this example, two additional controls  902 ,  904 . 
     Control  902  is an RSS control that can enable a user to view a preview of the RSS feeds that might be associated with a particular site. So, for example, if the user navigates, as they have here, to The News Page, by clicking on the RSS button  902 , the user can be presented with a preview of the RSS feeds that a particular site may offer. Typically, in this example, a style sheet will be applied to the XML data to provide the user with an organized, cogent display of the RSS feeds. 
     In addition to control  902 , a subscription control  904  is provided and enables the user to initiate the subscription process without having to preview all of the RSS feeds that the site may offer. Hence, when the user clicks on the subscription button  904 , browser application  122  calls platform  102  (indicated by the arrow extending from the subscription button to the platform) and the platform can then take whatever steps have been programmed to enable a user to subscribe to an RSS feed. In this example, such steps can include presenting the user with an appropriate dialog box to enable a user to select where, in their particular hierarchical organization of feeds, the newly subscribed feed is to appear, e.g. in which folder/subfolder, a user-friendly name for the feed and the like. 
     As an example, consider the following. Assume that in the example of  FIG. 9 , the user has navigated, using their browser, to The News Page and is in the process of reading Technology articles (“Technology” being but one category of news articles that are available at this site). Rather than having to perform a series of navigations and previews, by simply clicking on the subscription button  904 , web browser  122  calls the platform and the associated feed for Technology is added to the feed list (e.g., feed list  114  in  FIG. 1 ). Now, having been added to the feed list, this particular feed can be processed as described above. Specifically, the synchronization engine can now process the feed and, at the appropriate schedule, update the associated feed data to keep the user abreast of new Technology articles. 
     Additionally, and as will be appreciated in view of the previous discussion of the platform&#39;s capabilities, by virtue of the fact that the new subscription has been added by the platform to the feed list, this feed can now be access by other applications, such as those that did not subscribe to it. Hence, this greatly improves upon past approaches where an application that registered for a particular feed would “own” the feed making access by other applications very difficult. 
     Consider other ways that a user might subscribe to a feed. Assume, for example, that a user receives an email message from a friend or reads, via their browser, a blog posting that contains information on a cool new feed, along with a link to that feed. Such link may be of the form “feed://xyx . . . ” If the user clicks on the link in this case, web browser  122  can take over the navigation to that feed and can enter a preview mode in which the user is given a preview of the feed. Once the user is given a preview of the feed, the user can subscribe to the feed, as by clicking on the subscription button  904 . As noted above, when the feed is subscribed to, it is entered on the system feed list and can be accessed by any application that utilizes the platform. In addition, note that in the example in which the link to the feed came through an email message, the web browser was still able to automatically provide the user with a preview of the feed for purposes of providing the user with an opportunity to subscribe to the feed. Further, in this example, the user specifically invoked the feed by affirmatively clicking on a link to the feed. Here though, as in the above example, the subscription functionality is still offered off of a web page that is used to view the feed and its content. 
       FIG. 10  is a flow diagram that describes steps in a method in accordance with one embodiment. The method can be implemented in connection with any suitable hardware, software, firmware or combination thereof. In but one embodiment, the method can be implemented in connection with a platform, such as the one shown and described above. 
     Step  1050  presents a user interface having a subscription control to enable a user to subscribe to a feed. Any suitable user interface can be utilized. In but one embodiment, the user interface comprises a web browser interface, such as the one shown and described above. It is to be appreciated and understood that the user interface can be provided by an application other than a web browser application without departing from the spirit and scope of the claimed subject matter. For example, an email application may provide a suitable user interface. 
     Step  1052  receives a user selection of the subscription control. This step can be performed, for example, responsive to a user clicking on the subscription control. Other selection means can be utilized without departing from the spirit and scope of the claimed subject matter. Responsive to receiving the user&#39;s selection, step  1054  initiates the feed subscription process. In at least some embodiments, this step is performed responsive to the single user action of selecting the subscription control. This step might be performed, for example, when the user reads a particular feed to which they are unsubscribed, finds the feed interesting, and then clicks on the subscription control to initiate the subscription process. 
     Representing New Feeds Versus Old Feeds 
     Consider now the situation of a web site that includes links to its RSS content. Some web sites can have large numbers of feeds that are available for subscription. As the number of possible feed subscriptions grows, so too does the complexity in a user&#39;s ability to manage which feeds they have already viewed and which ones may be new. 
     Hence, in accordance with one embodiment, a web browser or other application keeps track of the viewed state of RSS feeds so that it can identify when a new feed is added. In the illustrated and described embodiment, the web browser or application does this using a platform, such as the one described above. As an example, consider the following. 
     When a user navigates, via a web browser, to a particular web site that maintains a listing of RSS feeds that can be subscribed to, the web browser calls the platform and stores a list of all of the links that the web site has to the various feeds that it offers. This list can be stored in a portion of the feed list. In practice, these links are typically represented in XML data that is provided by and accessible through the site. In addition, in the event the user views or previews any of the feeds, the platform can make an entry that indicates that the user has viewed the feed. Hence, the platform knows not only the state of the site&#39;s RSS feed offerings, but also the state of the user&#39;s viewing of the RSS feeds. Now, when the user returns to the particular site, the web browser can call the platform with a listing of the web site&#39;s RSS links. The platform then checks this list against the one that it previously stored, checking for new feeds. A new feed can be a feed that is added by the site, and/or one that the user has not viewed. 
     If the platform ascertains that a feed is a new feed, it can return to the browser which can, responsively, provide distinct visual indicia so that a user can quickly identify new feeds. Any suitable visual or, for that matter perceptible indicia can be utilized. For example, particular feeds that have been added or that are new can be offset from the others using color highlighting or a textual indication that a feed is new. Additionally, new feeds might be grouped together under a heading “New Feeds” to make it easy for a user to identify. Alternately or additionally, the web browser itself can contain, in its controls, visual indicia that a new feed has been added. 
     As but one example, consider  FIG. 11  which shows two cases using controls  902 ,  904  from  FIG. 9 . In the first case, RSS control  902  appears as it usually does—thus indicating that there are no new RSS feeds. In the second case, the RSS control  902  appears highlighted to quickly alert the user to the fact that a new feed is available from the site. 
     Thus, in this example, there are effectively three states associated with feeds—(1) no RSS feeds are present, (2) RSS feeds are present, some or all of which the user has not seen, and (3) RSS feeds are present, all of which the user has already seen. By maintaining state information associated with individual feeds, when the user returns to a particular web site, the RSS feed state can be checked and an intelligent decision can be made by the platform and/or browser on how to efficiently present this information to the user. A few non-limiting examples of how this might be done have been given above. It is to be appreciated and understood that the examples given above are not intended to limit the scope of the claimed subject matter—but rather serve only as examples. 
       FIG. 12  is a flow diagram that describes steps in a method in accordance with one embodiment. The method can be implemented in connection with any suitable hardware, software, firmware or combination thereof. In but one embodiment, the method can be implemented in connection with a platform, such as the one shown and described above. 
     Step  1200  stores a list associated with feeds that are offered by one or more web sites. This step can be accomplished in any suitable way. For example, in one embodiment, a list can be stored using a platform such as the one shown and described above. In that context, the list can be stored as part of the feed store. Step  1202  maintains state associated with the stored list. Examples of states that can be maintained are given above. The state of the feed list can be used to track feeds that are added by the web site and/or feeds that have not yet been viewed by a user. 
     Step  1204  ascertains, from the list, whether a web site has any new feeds. This step can be performed in any suitable way. For example, when a user navigates back to a site, the site&#39;s list of feeds can be checked against the list&#39;s feeds to ascertain whether any new feeds have been added. 
     Step  1206  provides user-perceptible indicia to distinguish any new feeds. Any suitable user-perceptible indicia can be utilized. For example, visually-perceptible can be utilized. Such visually-perceptible indicia can take may different forms, as described above. 
     Browser/Reader Interactions 
     Consider now the relationship between an RSS reader and a web browser. An RSS reader is typically a standalone application that is dedicated to reading RSS feeds. RSS readers can have a particular look and feel and embody a particular reading experience. Web browsers, on the other hand, tend to have a very different look and feel and can embody an all together different reading or viewing experience. As will be appreciated by the skilled artisan, RSS feeds can come in a variety of types. Because of the different types of RSS feeds, some tend to lend themselves to a better reading or viewing experience in an RSS reader, while others tend to lend themselves to a better reading or viewing experience in a web browser. 
     This difference in viewing experience has not gone unnoticed by users. Yet to date, the process of transitioning, for example, from an RSS reader to a web browser is awkward, clumsy and inefficient. As an example, consider the following in connection with  FIG. 13 . 
     Assume that a user has launched an RSS reader  1300  and is in the process of reading a couple of articles, diagrammatically indicated at  1302 ,  1304 . In the course of reading the first portion of article  1302 , the user decides to click on the article&#39;s hyperlink to view the entire article using a web browser. As an aside, articles in RSS feeds typically do come with a hyperlink that can be used to launch a browser to view the entire article. In this example, when the user clicks the hyperlink associated with article  1302 , web browser  1306  is launched and the entirety of article  1302  can be viewed or read using the browser. However, if the user wishes to read article  1304 , which follows next in the RSS reader, they would be required to bring the RSS reader in focus, access article  1304 , click on this article&#39;s hyperlink and launch another browser  1308 . If the user has a number of articles in which they are interested, the user will be required to go back and forth between the RSS reader and the browser many times. Needless to say, this is an inefficient and cumbersome process for the user. 
     Consider now  FIG. 14  which illustrates a web browser  122 , RSS reader  124 , web content syndication platform  102 , as well as the platform&#39;s feed store  112 , feed list  114  and feed data  116 . 
     Assume in this case that the user is reading an article provided in an RSS feed via their RSS reader  124 . Assume further that the user clicks on a hyperlink associated with the article to launch browser  122  so that they can read the article using the browser experience. After the browser launches, the browser calls the platform  102  and provides the platform with the link or URL of the feed with which the article is associated. The platform then uses the link or URL that it is provided and checks the feed store  112  for a matching link. If a matching link is found, then the browser is placed into an RSS reading mode and hence displays the feed that the user is currently viewing, and the associated feed items are easily accessible. In this manner, the user can easily and seamlessly read all of the feed&#39;s articles in their browser without the need to return to the RSS reader to re-launch a new browser. 
       FIG. 15  is a flow diagram that describes steps in a method in accordance with one embodiment. The method can be implemented in connection with any suitable hardware, software, firmware or combination thereof. In but one embodiment, the method can be implemented in connection with a platform, such as the one shown and described above. 
     Step  1500  receives a user selection in a reader to launch a web browser to view an item in a feed. This step can be performed in any suitable way. For example, the user selection may be the selection of a hyperlink as noted above. Step  1502  launches a web browser and makes the item available for viewing. Step  1504  uses the web browser to make other feed-associated items available for viewing. These other feed-associated items can comprise items whose associated hyperlinks were not selected by the user. Alternately or additionally, these other items can be presented to the user without requiring the user to return to the reader to make subsequent selections. 
     CONCLUSION 
     The web content syndication platform described above can be utilized to manage, organize and make available for consumption content that is acquired from the Internet. The platform can acquire and organize web content, and make such content available for consumption by many different types of applications. These applications may or may not necessarily understand the particular syndication format. An application program interface (API) exposes an object model which allows applications and users to easily accomplish many different tasks such as creating, reading, updating, deleting feeds and the like. In addition, the platform can abstract away a particular feed format to provide a common format which promotes the useability of feed data that comes into the platform. Further, the platform processes and manages enclosures that might be received via a web feed in a manner that can make the enclosures available for consumption to both syndication-aware applications and applications that are not syndication-aware. 
     Further, in at least some embodiments, a user can subscribe to a particular web feed in an efficient and streamlined manner. In some cases, a single user action is used to initiate the subscription process without requiring the user to preview the RSS content. Further, at least some embodiments can provide, in a user interface, distinct visual indicia so that a user can quickly identify which feeds are new or perhaps unviewed, as distinguished from feeds that are old or perhaps viewed. In this way, a user can quickly and efficiently browse through feeds of interest and make consumption or subscription decisions. In yet other embodiments, innovative techniques enable a user to seamlessly and efficiently consume or read RSS feeds using both an RSS reader and a web browser. 
     Although the invention has been described in language specific to structural features and/or methodological steps, it is to be understood that the invention defined in the appended claims is not necessarily limited to the specific features or steps described. Rather, the specific features and steps are disclosed as preferred forms of implementing the claimed invention.