Patent Publication Number: US-2005138145-A1

Title: Method for managing printed medium activated revenue sharing domain name system schemas

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS  
      This application is related to U.S. application Ser. No. 09/236,176 (Attorney Docket No. 9469-2), filed Jan. 25, 1999 and entitled “PRINTED MEDIUM ACTIVATED INTERACTIVE COMMUNICATION OF MULTIMEDIA INFORMATION, INCLUDING ADVERTISING.” 
    
    
     FIELD OF THE INVENTION  
      The present invention is related to a method for bridging the gap between the virtual multimedia-based Internet world and the physical world of tangible object media. More particularly, the invention relates to a method for managing a domain name service based on initiating a communication from an object containing provider information using a scanner, a portal server and a receiver connected across a network.  
     BACKGROUND OF THE INVENTION  
      Each server connected to the Internet has associated with it at least one unique Internet protocol (IP) address. The IP address is typically represented by a series of four numbers each separated by a period, such as “192.33.44.1” and is translated into a domain name by a Domain Name Server also known as a domain name service (“DNS”). The DNS is a static, hierarchical name service that maintains a database for resolving host names and IP addresses. For example, the numeric IP address “209.224.235.137” is converted by the DNS into the domain name “CLIC-THRU.COM”. This conversion allows users to connect to remote computers by inputting host names as well as IP addresses.  
      Until recently, only one company, Network Solutions, Inc. (NSI), was charged with allocating and administering DNS. Thus, any entity interested in obtaining a DNS entry had to register with NSI by providing, among other things, a unique alphanumeric sequence (e.g. “CLIC-THRU.COM”) which NSI would associated with an internet protocol (IP) address (e.g. 209.224.235.137). Recently, businesses other that NSI have been permitted to register DNS entries. The invention described herein provides for an alternative to the present DNS schema by using a system which incorporates scanner technology to manage the DNS.  
      Scanner technology has been used for many years in many contexts. By way of example, scanners are used in supermarkets, with personal computers, and in inventory, manufacturing, and resource control systems. However, scanner technology has not previously been thought of as a means to bridge the gap between static printed media and the “virtual world” of interactivity, which includes the Internet, advertising, entertainment, and electronic commerce.  
      Printed media have been the primary source of communicating information, including news and advertising information, for centuries. The advent of the Internet over the past few decades has expanded the concept of printed media by making it available in an electronically readable and searchable form and by introducing interactive multi-media capabilities unparalleled by traditional printed media. Unfortunately, many users of printed media do not possess the requisite technical expertise to use the Internet as an efficient source of information. Thus, although almost everyone in the world has access to printed media on a daily basis, only a small percentage of those people possess the requisite technical expertise to use the Internet.  
      There exists a need for managing a DNS that can link all users of printed media and tangible object media to the “virtual world” and that can deliver desired information to the user without regard to the user&#39;s technical expertise, knowledge of IP addresses or domain names. The present invention provides such a method by using scanner technology to bridge the gap between tangible object media, the virtual world of interactivity and the Internet. Moreover, managing a DNS using a system as described herein enables those controlling the tangible object media, such as print media, to enhance their presentation of information to their customers by providing them with a multimedia experience unavailable in traditional printed media.  
     SUMMARY OF THE INVENTION  
      The present invention comprises a method for managing a domain name service based on initiating a communication from an object containing provider information via a network, such as the Internet, an intranet, or an extranet, which connects a scanner, a portal server, and a receiver. The method involves scanning a machine-readable code containing a link information corresponding to the provider information from the object using the scanner and storing the machine-readable code in a memory. The link information is then extracted from the machine readable code in the memory. A user input information corresponding to the provider information is also obtained and stored in the memory. The link information and the user input information are then sent to the portal server via the network. The portal server receives the link information and user input information and selects a multimedia information sequence corresponding to the link information and the user input information. The multimedia information sequence is then sent to the receiver via the network. The receiver receives and stores the multimedia information sequence plays the sequence automatically or in response to a stimulus, such as a user request.  
      In one embodiment of a system executing a method of the invention, the scanner and the receiver comprises a single device. In another embodiment, the scanner communicates with the portal server directly, and customer premises equipment (“CPE”), serving as the receiver, plays multimedia sequence information received from the portal server. In a further embodiment, the CPE operates as both a scanner and a receiver. The multimedia sequence information may be advertising or transaction information and may contain one or more of textual, audio, or video information.  
      In a preferred embodiment of a system executing a method of the invention, the scanner includes a memory, a user interface, and a communications bridge. The scanner may be, for example, a remote control, a mouse, a cellular telephone, a personal digital assistant, a personal computer, a pager, or a two-way pager. The scanner detects and reads data, such as machine-readable codes containing link information corresponding to provider information from the printed medium. A plurality of codes may be stored in the scanner, the receiver, and the portal server. The link information corresponding to the provider information may include, for example, a universal resource locator, an Internet address information, trademark information, a source of origin, an organization name, a product name, a service name, benefit redemption information, provider defined information, user personal profile information, user interest information, server command information, and customer premises equipment preference information.  
      The user interface obtains user input information, such as an advertising authorization, a transaction authorization, user personal profile information, and user interest information corresponding to the provider information. The user input information may be received and stored by either the scanner, the receiver, or the portal server. The scanner routes the link information and the user input information based upon a user request via the user interface. The user interface may be, for example, a voice-activated system, a keypad, or a keyboard. In one embodiment of a system executing a method of the invention, the user interface may reside on any one or more of the scanner, the receiver, such as customer premises equipment for displaying the multimedia sequence information, or the portal server.  
      The communications bridge sends the link information and the user input information to the receiver and, via the network, to the portal server. An infrared communications system, a mobile radio communications system, or an IP-based communications system are exemplary of the communications bridge.  
      The portal server is in communication with the scanner or the receiver via the network. In one embodiment of a system executing a method of the invention, the portal server is accessible via the Internet to any Internet user. In another embodiment, the portal server is accessible only by the provider of information. The portal server is capable of receiving the link information and the user input information, selecting a multimedia information sequence corresponding to the link information and the user input information, and sending the multimedia information sequence via the network to the receiver. The portal server is further capable of tracking link information corresponding to a user, including a universal resource locator, Internet address information, a trademark information, a source of origin, an organization name, a product name, a service name, a benefit redemption information, a provider defined information, a user personal profile information, a user interest information, a server command information, and a customer premises equipment preference information.  
      In a preferred embodiment of a system executing a method of the invention, the portal server is further capable of tracking a percentage of a fee to be charged to the information provider based on, for example, the selected multimedia information sequence, the number and frequency of the link information received by the portal server corresponding to a particular information provider, or the transaction value in the event the selected multimedia information sequence generates a transaction.  
      In another embodiment of a system executing a method of the invention, the portal server is further capable of tracking a percentage of a fee to be charged to the information provider based on, for example, the selected multimedia information sequence and either of the user personal profile information or the user interest information. The portal server is further capable of auctioning the user interest information according to a user defined auction criteria in the user personal profile information to an information provider. The user personal profile information may be stored on the portal server.  
      The receiver is in communication with the scanner and the portal server, and is capable of receiving the link and user input information, receiving a multimedia information sequence, and playing the multimedia information sequence. The receiver may be a CPE, such as a television, a set top box, a computer, a cell telephone, a remote control, a personal digital assistant, an integrated PC-TV device (e.g. Web TV) or a pager.  
      A system executing a method of the invention may further comprise a code tracking module for tracking ranges of unique codes which can (but do not necessarily have to include) one or more of embedded template calls for interactivity, references to the publisher, media originator, ad placement, date of publication, dealer, and other provider information. A method of the invention may include one or more of the steps of tracking licensing fees corresponding to licensing the codes to third parties, tracking the advertising used in connection with the codes, and collecting the demographics or indigraphics (i.e. individual demographics) corresponding to the use of the codes. A method may also include tracking a licensing fee for use of the link table information. By way of example, a system executing a method of the invention may be capable of tracking the fact of a person scanning the back of a manufacturer&#39;s notebook computer, and either maintaining the multimedia request for information with or for the manufacturer, or auctioning that information to a third party, such as a competitor.  
      The code tracking module may further be capable of tracking commercial transactions involving leasing the link table(s) associated with the code. A method of the invention may include automatically notifying a manufacturer of an object bearing the code of the scan. A method of the invention may also include tracking and aggregating all scanned information (i.e. the codes.)  
      Any one of the scanner, the receiver, or the portal server may be capable of supporting downloadable applets and/or templates to provide additional functionality and interactivity. These elements could also support Java applets or work with Jini enabled devices. That is, the system can use and extend the Jini technology.  
      A method of the invention includes the steps of receiving the code in alphanumeric format (e.g. a combination of numbers and letters printed in conjunction with the machine-readable code) at the user interface and presenting the resulting or corresponding multimedia sequence.  
      A preferred method of the invention uses the system as described as an alternative method for managing the present DNS schema. Thus, the typical alphanumeric sequence (i.e. CLIC-THRU.COM) may be supplemented or substituted with machine-readable code, which may contain any digital information such as executable code, the templates, or other digital content such as video, audio, or text data. The code may be transparent or non-transparent. In one embodiment of a system executing a method of the invention, the code may link through a URL which then links to an IP address. In another embodiment, the code may link to an IP address which in turn links to a URL.  
      Under this schema, a method of the invention includes charging companies for signing up for the alternate DNS and tracking their use of the system. The method may also include linking to the ordinary DNS sites. When the system is deployed under the subject invention, the link tables aggregated across the system for resolving the multimedia content locations establish the alternate DNS.  
      A preferred method of the invention includes the step of tracking the purchasers based on transaction size and frequency and matching the size and frequency to a scanner device such that the device cost is subsidized based on the size and frequency of the transaction.  
      In an embodiment, a system executing a method of the invention includes a credit card module for working in conjunction with a credit card company. The credit card module is capable of tracking transactions and corresponding referrals. It is further capable of online access to credit limits for transactions including shopping. Its tracking capabilities may include tracking the size and frequency of purchases and corresponding purchasers. The credit card module may be further capable of two-way communication such as obtaining credit and balance information and maintaining transactions and other similar functionality. The system may further contain an affinity information tracking module whereby the module maintains benefit redemption, frequent flyer, or similar affinity information.  
      In an embodiment, a system executing a method of the invention is further capable of use in, conjunction with directory listings, such as the yellow pages, whereby the printed medium is, for example, the yellow pages book.  
      In an embodiment, a method of the invention includes the step of tracking fees corresponding to transactions initiated via a scan whereby everyone along the consumption and distribution food chains gets paid a percentage of the transaction. The food chain may include portal providers, hardware manufacturers with imbedded scanning technology of the present invention, bandwidth carriers (e.g. telephone, cable, and satellite), media companies, ad firms, persons placing the ad, stores where the transaction was initiated, information providers, and any other parties facilitating the transactions. The store may be a virtual store whereby the store owner only leases one or more link table entry, and links to an ordinary distributor for the balance of the transaction.  
      In another embodiment, a method of the invention includes the step of tracking one or more of the purchasers or e-commerce transactions based on the transaction size and frequency, and matching the size and frequency to a second product or service device such that a cost of the second product or service is subsidized based on the size and frequency of the transaction initiated via a scan. By way of example, a long distance phone company may be able to bolster its long distance offerings by selling value based services, as can ISP&#39;s, and paging companies. By way of another example, a company could offer free or subsidized services (e.g. Internet access) based on a percentage of e-commerce transactions, the ability to sell them as a combined market, or the ability to do targeted and micro-segmented advertising. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       FIG. 1  depicts an embodiment of a system performing a method of the present invention using a receiver to communicate with both a scanner and a portal server.  
       FIG. 2  depicts an embodiment of a system performing a method of the present invention wherein the scanner communicates with a portal server directly without a receiver.  
       FIG. 3  depicts an embodiment of a system performing a method of the present invention wherein the scanner and the customer premises equipment are integrated into one device.  
       FIG. 4  depicts an embodiment of a system performing a method of the present invention wherein the a customer premises equipment is separate from the receiver and the scanner. 
    
    
     DETAILED DESCRIPTION OF THE INVENTION  
       FIG. 1  depicts an embodiment of a system performing a method of the present invention including three components: a scanner  100 , a receiver  180 , and a portal server  200 . In one embodiment, the scanner  100  and the receiver  180  comprise into a single device. In another embodiment, the scanner  100  communicates with the portal server  200  directly, and a customer premises equipment (“CPE”)  300 , serving as the receiver  180 , plays multimedia sequence information received from the portal server  200 .  
      The scanner  100  may be a handheld device, preferably, but not necessarily, wireless. The scanner  100  may be, for example, an enhanced existing electronic device, a TV remote control, a mouse, a cell phone, a PC card device, a palmtop, a calculator, a key chain, a pen, an identification card, a smart card, a hand held GPS device, a desktop or laptop computer, a digital appliance, a microprocessor-based device., a personal digital assistant, a pager or a two-way pager.  
      The scanner  100  is capable of reading data such as non-coded data and machine-readable code  10  from the printed medium  50 . The machine-readable code  10  may be a barcode, an enhanced barcode, a new enhanced code, or any type of code, including dynamic codes and high density barcodes.  
      The code  10  contains a link information corresponding to a provider information from a printed medium  50 . The link information may correspond to a universal resource locator (“URL”), an Internet address information, network address information, a trademark information, a source of origin, an organization name, a product name, a service name, a benefit redemption information, a provider defined information, a user personal profile information (i.e., “a cookie”), a user interest information, a server command information, and a customer premises equipment preference information.  
      The link information may be an alphanumeric sequence printed in form of the machine-readable code  10 . The alphanumeric sequence may be assigned to the printed medium  50  by the provider  600  and may be encoded according to the au provider&#39;s  600  preference. The alphanumeric sequence may activate and result in d the playing of the multimedia sequence information  500 . For example, a machine-readable code  10  on the printed advertisement for an automobile may translate into the following alphanumeric sequence “A001B0990799A5557ZQZ6898”. The “A001” designation may correspond to a template on the scanner  100  enabling Ford to present a person with a user input information asking whether the person is interested in advertisements, transactions, or both. The “B099” designation may refer to a type and name of the magazine which carried the ad. The “0799” designation may refer to July 1999 issue from advertiser A5557 which might be a local automobile dealer. The “ZQZ6898” designation may be the network code and could refer to a network address at the portal server  200  or to a link table. Existing UPC or ISBN numbers may serve as the alphanumeric sequence. At least one of the scanner  100 , the receiver  180 , or the portal server  200 , may extract the provider information from such alphanumeric sequence and translate it into a network address at the portal server  200  or a link table.  
      The code  10  comprises at least one of the link information, and a publication information (i.e. where the information was published or located), along with a demographic and other advertising or message-specific information provided by a provider  600 . The code  10  may also comprise personal and provider security information.  
      A method of the invention includes using the system to collect and manage code  10  that lacks link information. This linkless code information may be added to the cookie along with any additional user input information. The code  10  is capable of being read by a scanner  100  or a transducer generating and transmitting the link information based upon a stimulus. The scanner  100  or transducer is capable of differentiating between information and data contained within code  10 . One type of the code  10  may be an information-only type that would link to an information page. A simple example of this would be a scanned universal product a code (“UPC”) printed on a can of food linking a person using the system to the manufacturer&#39;s information on nutrition, recipe, or transaction information. The system can also process UPC codes by directing them to a link table to resolve the link without any added codes. The system is capable of processing the ISBN number codes, UPC codes and any codes currently in use.  
      More complex interactive codes could be routed based on any of the scanned information in combination with user personal profile information (i.e. “a cookie”), user interactive responses from the user input information, the person&#39;s location or other demographic information and a portal server database  210  information. The cookie comprises a person&#39;s identifying information such as name, address, credit card(s) information, and other related information. Cookies may be stored on the scanner  100 , the receiver  180 , or the portal server  200 . Other information that may be combined with the code  10  includes executable code downloaded from the portal server  200  or provider  600 , and user input information that could further supplement the scanned information from code  10  by eliciting an interactive response from the person using the system  
      One exemplary code corresponds to reordering information such that a reordering of a product may be activated by scanning the code  10 , recognizing it a as a reorder, and maintaining a transaction via the portal server  200  such that a percentage of a fee for the reorder is maintained by a fee tracking module  220 . In an embodiment, the fee is shared with the person placing the transaction. In another example, an HMO pharmacy could encode patient information, medication information, and refill information onto a printed label of medication upon its dispensing. The information would be represented by code  10 . Scanner  100  would read the code  10  and validate the personal information contained in the code  10  against the user personal profile information stored on either the scanner  100 , the receiver  180 , the portal server  200 , or a provider  600 . Once the validation is complete, the system allows for secure transactions to proceed, including authenticated refills, recording the transaction and maintaining an accounting of a percentage of a fee for the refill using the tracking module  220 .  
      A method of the present invention contemplates using additional code types such as phone numbers, business card, service information, benefit redemption information, rebate, coupon, literature, or any general information category of interest to a person or information provider  600 . The information contained in the additional code types may be uploaded to the scanner  100 , receiver  180 , or portal server  200  once or sent locally or with cookie and security information from anywhere in the network. The processing of codes  10 , including additional code types, may optionally but not necessarily be done at a time different from reading and scanning the printed medium  50 . In a preferred embodiment, the scanner  100  generates and stores a code file in memory  110  representing a collection of codes scanned by the operator in any given time period. The scanner  100  uploads the coded file in memory  110  to the receiver  180  according to a user initiated stimulus. For example, a user may find four advertisements of interest in a printed medium  50 , such as a magazine. The scanner  100  could read the four codes  10  from the magazine advertisements and store them in the memory  110 . Subsequently, at a time convenient to the user, the user can upload the information to the receiver  180  for processing.  
      The information in the code  10  could be simple data or complex data-type-plus data, such as encoded, printed multimedia information. A UPC code is an example of simple data. The information used by the system can also be non-coded or raw. For example, a universal resource locator (“URL”) is non-coded data, but when encoded as a URL-type code  10 , the information in the code  10  may be processed.  
      A method of the invention uses unique code templates for interactivity which contain transaction information, authorization information, references to the publisher, media originator, ad placement, date of publication, dealer, reseller or distributor. The system is capable of tracking the scans according to the code types used in scanning these ads and collecting the demographics. A method of the invention may also include the steps of tracking and redirecting the usage of the codes  10  by different information providers  600  based on the content of the printed information. For example, a person scans an identifying code  10  related to a brand of computer. The computer manufacturer would like to direct the person to its a information site. However, the person who performed the scan or portal server  200  that processed the scan, may choose to auction off the instance of the scan to a competitor, thereby allowing the competitor to bid for the right to transmit more information to the person about the competitor&#39;s comparable product or a transaction, such as user interest information.  
      Another method of the invention includes communicating with digital copyright databases bearing the code in tangible format. For example, an article that includes the code  10  may direct a person wanting to copy the article to the copyright database. The method may include the steps of charging the person a fee and suggesting related articles based on the information in the code  10 . The method may also include the steps of monitoring the commercial, office, and copying equipment connected to the network that processes the code, and then activating the access to the copyrighted materials database. In that context, the code serves as an intelligent watermark capable of carrying the article identifying information, distribution information, and fee related information.  
      Preferably, the code  10  features a small footprint, an attractive appearance, a high density of information, and ease of scanning. For example the footprint may be a triangle shaped code with a logo and an indicator of what type of code  10  it is (information, e-commerce, or both). The identifying characteristics of the presentation of the code  10  signify that the code is not an ordinary advertisement, but part of an enhanced information medium leading to multiple dimensions of multimedia information sequences  500 .  
      The scanner  100  can transmit the code  10  to a receiver  180 , such as a television, a set top box, a computer, a cell telephone, a remote control, a personal digital assistant, an integrated PC-TV device (e.g., Web TV), a pager or two-way pager, or directly to the portal server  200 . The receiver  180  is in communication with a network, such as the Internet or other network, and can direct or link a person to a specific network address or site based on the machine-readable code or codes  10  contained in the scanned information from the printed medium  50 .  
      For example, the provider information depicted on a printed medium  50  may be advertising information for an automobile. The manufacturer of the automobile would be provider  600 . The link information in code  10  from the printed advertisement may include network address information, such as for example the manufacturer&#39;s web site. Processing the link information may result in playing a multimedia information sequence  500  on the receiver  180  provided by provider  600 . Additionally or in the alternative, the network address information may point to a file containing executable computer code which could be downloaded or executed remotely then displayed on the receiver  180  or scanner  100 . One or more link table(s) (not shown) may also be used to facilitate a two-way communication between the provider  600  and receiver  180 . A link table containing network codes and associated network address information, for example, may be accessed to process link information containing only the network code. The link table associates the network code to a network address information to facilitate the connection between provider  600  and receiver  180 . Link information may also be cascaded via the link table(s). Link tables may be located on or be accessible to the receiver  180 , the portal server  200 , or the provider  600 . The machine-readable code  10  can also link the person directly to a specific Internet address without accessing a link table.  
      In a preferred embodiment of a system executing a method of the invention, the scanner  100  includes a memory  110 , a user interface  120 , and a communications bridge  130 .  
      The user interface  120  obtains user input information, such as an advertising authorization, a transaction authorization, a user personal profile information, and a user interest information corresponding to the provider information. The user input information may be received and stored in the scanner memory  110 , the receiver  180 , or the portal server  200 . The scanner  100  routes the link information and the user input information based upon a user request via the user interface  120 . The user interface  120  may be, for example, a voice-activated system, a keypad, or a keyboard. In one embodiment, the user interface  120  may reside on any one or more of the scanner  100 , the receiver  180 , such as a customer premises equipment (“CPE”)  300  for displaying the multimedia sequence information  500 , or the portal server  200 .  
      The communications bridge  130  sends the link information and the user input information to the receiver  180  and, via the network, to the portal server  200 . An infrared communications system, a mobile radio communications system, or an IP-based communications system are exemplary of the communications bridge.  
      The scanner  100  comprises a handheld component in a preferred embodiment. The handheld component may comprise an enhanced existing device to like a TV remote control, a mouse, a cell phone, a REX device, a palmtop, a calculator, a key chain, a pen, an identification card, a smart card, a hand held global positioning system (“GPS”) device, a desktop or laptop computer or virtually any other digital appliance or a microprocessor based device. The scanner  100  could be a proximity-based device that would activate a smart button, which is a device having a memory and a communicator to upload the information in the memory to a network, or a contact-based device. For example, scanner  100  may be either an optical scanner or a transducer, respectively. The scanner  100  may have several modes, such as scan and process, scan and hold, and scan and display. The scanner  100  may also have a mode allowing copying of the code  10  for backup or review and edit. The scanner  100  may also have a light and/or a sound indicator for confirming that a valid scan occurred. The scanner  100  may also have transmit and receive indicators for confirming that a valid scan occurred. Optionally, the scanner  100  could communicate with another scanner  100  to exchange link, code, or cookie information.  
       FIG. 3  depicts the scanner  100  as part of an integrated dedicated unit  400  which includes a memory.  420 , a microprocessor (not shown), stored templates containing the link and cookie information (not shown), a display  430 , a cable (not shown), and a wireless transmitting device  440 , such as infrared, visual or radio frequency. The dedicated unit  400  could contain any subset of these components or include other components as depicted in  FIGS. 2 and 4 .  
      A method of the invention includes the steps of scanning encoded information from the embedded codes  10  and uploading these codes to the portal server  200  for immediate or delayed processing or for reference. A method may also include allowing print advertisers to track their impressions to execution and to collect demographic information about the person performing the scan through a tracking module  220 . The tracking module  220  is illustrated in  FIG. 1  as part of the portal server  200 . However, it may reside in any of the  100 ,  180 ,  400 ,  300 ,  200 , or  600  components of the system. The tracking module  220  is further capable of tracking the transaction value of e-commerce transactions originating from a specific publication, type of publication, or provider  600  and calculate fee percentages based on the transaction. For example, the scanner  100  may comprise a clock capable of tracking the time the ad was scanned. In an embodiment where scanner  100  is a GPS, the geographical location where the scan occurred may also be tracked. A method of the invention also contemplates transmitting bio-metric information according and to the extent permitted by the user personal profile information. The combination of all tracking information comprises ad read-scan context information which may be transmitted to the portal server  200  or to the provider  600  according to and to the extent permitted by the user personal profile information.  
      In The receiver  180  is in communication with the scanner  100 , and portal server  200  via wire, or through wireless technology such as infrared, light based transmission, radio frequency, or satellite. The receiver  180  could be incorporated into or be a computer, a cell phone, a pager, a remote control, a personal digital assistant, a simple buffer, or use a direct link. The receiver  180  could also be incorporated into existing devices such as a television, a set top box, a Web TV device, a VCR, a Digital Versatile Disc (“DVD”) player, an appliance, a customer premises equipment (“CPE”)  300 , or any other electronic device. The receiver  180  may, but not necessarily, collect, sort and prioritize the transmissions of link and user input information. The receiver  180  could queue up these transmissions or process them immediately. The receiver  180  could also contain at least one cookie, and received time information, as well as other information including receiver or provider specific information.  
      In one embodiment of a system performing a method of the invention, the receiver  180  forwards the raw scanned codes  10  directly to the portal server  200  or other site such as a provider  600  via a portal server  200 . In another embodiment, the receiver  180  collects, stores, processes, and forwards the scanned code information along with the cookie and other state dependant information, such as time, temperature, and location, to the network.  
      The receiver  180  may be multi-functional and include multiple inputs such as radio frequency and infrared. The receiver  180  may also incorporate X- 10 , wireless, wired, and power-line networking to link to multiple units or, for larger installations, at least one repeater. The receiver  180  may also incorporate wireless, wire-line, or power-line links to at least one local computer or CPE  300 .  
      In embodiments shown in  FIGS. 2 and 4 , the CPE  300  may function as a queue processor or pre-processor. Also a user may enter information using the CPE  300 , including user personal profile information. In another embodiment, scanned codes  10  are processed by the CPE  300  according to user preferences. By way of example, the CPE  300  could process the codes  10  automatically and sequentially as the codes  10  are received, or store the codes  10  in a queue to be processed at the convenience of the user. Cookies may be stored on one or more of the CPE  300 , the scanner  100 , and the receiver  180 . The CPE  300  receives the scanned code  10 , including the link information from scanner  100 , and transmits the code  10  to the portal server  200 . The portal server  200  resolves the link information and sets up a path from a location on the network, such as a specific web address, Internet site, or provider  600  location, to the receiver  180 . The location sends information, such as multimedia information sequences  500 , along the path to the receiver  180  for display and playback.  
      A system for performing a method of the present invention contemplates at least one portal server  200 . The portal server  200  may be a single site or multiple sites. The portal server  200  is in communication with the scanner  100  and the receiver  180  via the network and centrally manages, assigns, and controls the codes  10 , code types and information from the printed media  50 . The portal server  200  is capable of receiving the link information and the user input information, selecting a multimedia information sequence  500  corresponding to the link information and the user input information, and sending the multimedia information sequence  500  via the network to the receiver  180 .  
      One advantage of the method of the invention is the minimal amount of information needed to be scanned to link to a specific location when using a link information database including cookies at the portal server  200 . The portal server  200  processes code  10  which may contain levels of embedded information, and references information, such as database information provided by providers  600 , advertisers, and information providers. The information contained in scanned code  10  may be combined with at least one of the user input information, the cookie, state dependant information, ad read-scan context information and other transmitted information to link the portal server  200  to at least one location on the network and complete a transaction, such as a request for information or an e-commerce transaction.  
      In one embodiment of a system performing a method of the invention, the portal server  200  is adapted to receive and process requests from a user who provides the portal server  200  with raw code  10  through a communications device such as a keyboard, a telephone, a voice activated system, or a modem. In this embodiment, a user can initiate the interactive communication of multimedia information without using scanner  100 . In a further embodiment, the scanner  100  may access the portal server via a telephone dial system. For example, after scanning, a user may use a telephone to communicate the scanner  100  to the network. Once data has been transferred, the user may use a voice menu system to control the remainder of the transaction, such as the receipt of sound only multimedia information, or engaging in a transaction. In another embodiment, the portal server  200  has a single common database of links for print and electronic transactions. The database of links may be accessed by users of the system, such as advertisers, print media owners, and information providers  600 .  
      A tracking module  220  in the portal server  200  can track link information corresponding to a user, such as a universal resource locator, an Internet address information, a trademark information, a source of origin, an organization name, a product name, a service name, a benefit redemption information, a provider defined information, a user personal profile information, a user interest information, a server command information, and a customer premises equipment preference information.  
      The tracking module  220  is also capable of tracking fees associated with every ad and every transaction originating on the network via the portal server  200 . Fees may be based on, for example, the selected multimedia information sequence, the number and frequency of the link information received by the portal server corresponding to a particular information provider, or the transaction value in the event the selected multimedia information sequence generates a transaction. The fee tracking module  220  can track fees relating to at least one e-commerce transaction originating from the scan.  
      A provider management module  230  and a statistics module  240  in the portal server  200  maintain advertising information and transactions generated from the providers  600  that originate independent of a scan based on user personal profile information. Thus, the invention allows advertisers to broadcast to users of the portal server  200  according to the user personal profile information or portal server configuration. The provider management module  230  is capable of providing feed back to the providers regarding the effectiveness of the provider&#39;s printed media  50 , and allows for flexible, real-time message tuning.  
      An individual demographics (“indigraphics”) module (not shown) in the portal server  200  performs user personal profile information management functions, such as marking and publishing auction oriented information based on the user personal profile and interest information.  
      A funds management module (not shown) in the portal server  200  manages and facilitates fund transactions between users of the system. The funds management module processes information from the other modules in the portal server  200 , such as the tracking module  220 . Preferably, the funds management module uses a form of electronic funds transfer, such as Ecash, to accept and distribute funds according to information received form the tracking module  220 .  
      For example, in a system capable of performing a method of the invention, a person can scan an ordinary black and white automobile advertisement placed in a newspaper by a local dealer that is enhanced with code  10 . Shortly thereafter, the person experiences a full-featured multimedia presentation related to the advertisement on the person&#39;s Web TV or computer. The tracking module  220  calculates a fee to be shared between the manufacturer, the dealer, and the person buying the car based on a percentage of the sale. The funds management module can accept Ecash from the person and either distribute it to all parties involved in the transaction or store the information as debits and credits in an account database.  
      In another example, a person can go to the grocery store and scan UPC codes  10  off items and check the nutrition information or recipes at the end of the aisle in a kiosk with or without a printer. Alternatively, the person can take the UPC information home and upload it to their receiver  180  or a CPE, and get information on the product, a coupon, or other benefit redemption information. The store could optionally provide a link to the net so the user could upload the information to his home computer from the store via the Internet connection.  
      In another example, stuffed animals could be linked to a location on the network by using a scanner  100 . The scanner  100 , according to this example can be a proximity-based device, such as a smart button (like those in Java rings), or almost any other kind of device including security cards and access devices.  
      In another example, a person can scan a 5 year old computer monitor on the person&#39;s desk and be immediately routed to a web page that offers a list of local service centers for the monitor or technical information about the monitor, such as schematics, instruction manuals, or warranty manuals. The transaction could also result in the person receiving a rebate offer, a trade-in offer, or recall and safety information. The invention enables manufacturers to maintain contact with customers for extended periods of time beyond the traditional period of time manufacturers and customers interact. The contact enables the manufacturer to collect product usage information that was traditionally inaccessible. Manufacturers could also use incentive programs to get people to scan their products.  
      The invention provides a method for allowing the information providers  600  to electronically receive codes  10  to embed in the advertisements. It also allows the publishers of the advertisements, such as newspaper and magazine companies, to print their own ad codes and share this information with the portal server  200 . The invention contemplates using an enhanced code in the ads containing information on the identity of the publication and the product and enables the publishers of the ads to share in the flow-through profits of a transaction even though they may not provide any products. The invention further enables simple marketers and catalogue providers to operate with reduced infrastructure by including information in the code  10  which points to portal-operated e-commerce stores or to the manufacturer/distributor&#39;s e-commerce store.  
      Reprints of copyrighted material could also be a service the portal server  200  provides to authors. Authors may embed a code  10  in their book or article. A user scanning the code  10  could receive a copy of the entire article or related articles or books or information for an appropriate fee. The invention provides authors with an inexpensive method for collecting fees that are typically very small. A copyright service portal server could-credit the author&#39;s account by pennies or even fractions of pennies per downloaded page via an existing e-commerce service or another portal server. Fees associated with accessing and downloading moderately and expensively priced items, such as CDs and newsletters, can be handled in a similar fashion.  
      The invention further contemplates setting up medical testing devices to operate with the system. A body monitor capable of tracking medical information regarding the person&#39;s then existing medical condition could communicate this information periodically or when a parameter is so indicated or satisfied. The system of the invention features the ability to combine wired and wireless raw data with user input, state information, and cookie information, at the portal server  200 . The portal server  200  directs and channels the information based on the user personal profile information. The base information could be a code that is scanned or is embedded in a device that adds the base information to information collected by the body monitor. The link at the portal server  200  may be dynamically moved and a new version of the body monitor&#39;s embedded code or a new set of parameters may be downloaded from a location on the network.  
      The invention also contemplates using the system to collect alarm and appliance information from household items. The system includes a central receiver capable of receiving radio frequency or infrared signals. A raw data stream, pointer information, and state information may be transmitted from the household item to the receiver. The receiver communicates the information to the portal server. The portal server can combine the information with a cookie and use the pointer information to securely send it to the manufacturers web site.  
      The system executing a method of the invention may have several modes of operation, including collect and store, collect and execute, and collect and process then execute. The user sets the mode according to the user personal profile information. The user interface of the scanner, settings on the receiver and software settings on the CPE  300  or the portal server  200  may also be combined with the user personal profile information to set the mode.  
      Existing remote control devices such as television remote controls can be modified to scan and transmit the code  10  to a receiver  180  such as a set top box. In one embodiment, the code  10  would be scanned and embedded after a specific sequence of standard codes that could be stripped out by the receiver  180 . For example, in collect and store mode, pressing a predetermined sequence of buttons on a remote control will activate the scan mode of the remote. Once activated, the remote control can be used to collect and store a code  10  from a magazine advertisement, for example. The user would then point the remote at the set top box and depress a single key or sequence of keys to transmit the code information.  
      Information such as multi-media information sequences  500 , may be transmitted to a CPE  300 ; or any other receiver  180  connected to the network. The receiver  180  and a local CPE  300  could be combined into a single unit. The receiver  180  could be a dumb or smart device, embedded or stand alone. The CPE could be a PC or could be omitted or replaced by online processing or by a Web TV. The receiver  180  and scanner  100  of the invention can be combined and included as part of an enhanced Web TV.  
      In one embodiment of a system for performing a method of the invention, the system enables initiating a communication from a printed medium containing provider information across a network, the system comprising: 
          a scanner for receiving data from the printed medium, the data comprising link information corresponding to the provider information, the scanner comprising 
            a memory;     a user interface for receiving user input information, the user input information capable of being stored in the memory; and     a communications bridge in communication with the network;    
            a receiver in communication with the scanner, the receiver capable of receiving and communicating the link information and the user input information via the network and receiving and playing a multimedia information sequence; and     a portal server in communication with the scanner and with the receiver via the network, the portal server capable of receiving the link information and the user input information, selecting the multimedia information sequence corresponding to the link information and the user input information, and transmitting the multimedia information sequence via the network to the receiver.        

      The data may be machine-readable code. The machine-readable code may be a barcode, an enhanced barcode, a new enhanced code, a dynamic code, and or a high-density barcode. The machine-readable code may further comprise publication information or personal security information or a provider security information. At least one machine-readable code may be stored in a code file. The code file may be stored in the scanner memory.  
      The link information may be a universal resource locator, an Internet address information, a trademark information, a source of origin, an organization name, a product name, a service name, a benefit redemption information, a provider defined information, a user personal profile information, a user interest information, a server command information, a customer premises equipment preference information, and an alphanumeric sequence printed in form of a machine-readable code.  
      The alphanumeric sequence may be assigned by a provider of the provider information. The provider information may be extracted from the alphanumeric sequence and translated into a network address at the portal server. The system may also comprise a link table capable of translating the alphanumeric sequence into a network address. The alphanumeric sequence may be one of a UPC or an ISBN number.  
      The system may further comprise a plurality of link information. The scanner and receiver may be combined into a single unit. The scanner may be further capable of routing the link information and the user input information to the network in response to a user request via the user interface.  
      The communications bridge may be capable of sending the link information and/or the user input information to the receiver or the portal server.  
      The scanner may be a hand-held device. The hand-held device may be wireless. The portal server may be accessible via the network to a network user and/or accessible exclusively by a provider of information. The user input information may comprise one or more of a user personal profile information, or a user interest information. The scanner may be capable of storing a plurality of data. The user input information may be selected from the group consisting of an advertising authorization, a transaction authorization, and a user personal profile information. The scanner may be a remote control, a mouse, a cellular telephone, a pager, a personal digital assistant, or a personal computer.  
      The user interface may be a voice activated system, a keypad, or a keyboard. The communications bridge may be either of an infrared communications system, a mobile radio communications system, or an IP-based communications system. The network may be the Internet, an Intranet, or an Extranet.  
      The scanner may be an enhanced existing electronic device, a TV remote control, a mouse, a cell phone, a pager, a PC card device, a palmtop, a calculator, a key chain, a pen, an identification card, a smart card, a hand held GPS device, a desktop or laptop computer, a digital appliance, or a microprocessor-based device.  
      The portal server may further comprise a tracking module capable of tracking the link information corresponding to the user and a percentage of a fee to be charged to the information provider. The fee may be based on at least one of the selected multimedia information sequence, a number and frequency of the link information received by the portal server corresponding to a particular information provider, or a transaction value when the selected multimedia information sequence generates a transaction.  
      The multimedia information sequence may be advertising or transaction information. The user input information may further comprise a user personal profile information.  
      The portal server may be further capable of tracking a percentage of a fee to be charged to the information provider based on the selected multimedia information sequence and the user personal profile information.  
      The user input information may comprise at least one user interest information. The portal server may further be capable of auctioning the user interest information to an information provider according to a user defined auction criteria in the user personal profile information. The user personal profile information may be stored on the portal server.  
      The portal server may be further capable of tracking a percentage of a fee to be charged to the information provider based on the selected multimedia information sequence and the user interest information. The scanner and the customer premise equipment device may embody a single device. The customer premises equipment may be either of a television, a set top box, a computer, a cell telephone, a remote control, a personal digital assistant, an integrated PC-TV device, or a pager. The multimedia sequence information may be one or more of textual, audio, or video information.  
      The system may further comprise a receiver in communication with the communications bridge. The machine-readable code may change dynamically. The tracking module may be located in either of the scanner, the receiver, or the portal server.  
      In a preferred embodiment, the tracking module is capable of tracking one or more of the link information, the user input information, a percentage of a fee to be paid back to a user of the system and to a manager of the portal server, according to the user personal profile information.  
      The portal server may further comprise a provider management module for controlling the duration arid frequency of multimedia sequence information independent of scan generated transactions and for billing the information provider a fee for presenting the multimedia sequence information.  
      The scanner may maintain a clock for synchronizing scan related information which may be transmitted along with the user input information. Either in of the scanner, the receiver, or the portal server may maintain a provider management module capable of 
          controlling the multimedia sequence information;     tracking the duration and frequency of the displayed multimedia information as part of the sequence at the receiver, wherein the sequence is in part provided by an information provider via the network;     billing the information provider a fee for displaying the provided multimedia information as part of the sequence; and     tracking a percentage of the fee which will be paid back to an owner of the receiver.        

      The system may further comprise an interactivity feature for selectively accessing the multimedia sequence information by a user at any time via an interactivity button of the scanner. The interactivity feature may be capable of accessing an application as part of the sequence provided by an information provider to maintain a transaction between a user and the information provider.  
      The portal server may be capable of controlling one or more of the transaction, a number of transactions between the user and the information provider and a number of interactions between the user and the information provider. The portal server may be further capable of billing the information provider a fee for maintaining either of the controlled number of transactions or the controlled number the interactions. The portal server may be further capable of tracking a percentage of the fee which will be paid back to an owner of the scanner. The transaction may be either of catalog shopping or a purchase.  
      The link information may include a network address information (e.g. an IP address). The network address information may point to a file containing executable code. Any one or more of the scanner, the receiver, or the portal server may contain at least one link table. Any one or more of the scanner, the receiver, or the portal server may contain additional information or downloaded executable code and intelligence that could supplement the code with an interactive response of the person using the system. The additional information may comprise the person&#39;s identifying information, name, address, credit card(s) information, and related information.  
      The code may further be capable of containing personal information and reorder information printed by the provider, whereby the personal information is validated against the user personal profile information before a reorder or another transaction is allowed to proceed. The code may be an information-only type capable of linking to an information page. The code may be a universal product code (UPC). The code may be routed based on any of the scanned information in combination with the cookie information, the person&#39;s interactive responses from the user input information, the person&#39;s location or other demographic information and the portal server database information. The code may be a reorder code, whereby reordering of a product may be activated by scanning the code, recognizing it as the reorder code, and maintaining a transaction via the portal server such that a percentage of a fee for the reorder is maintained by a tracking module. The tracking module may also maintain a percentage of a fee corresponding to revenue sharing with the person originating the transaction.  
      The code types may include a phone number, a business card, service information, benefit redemption information, a rebate, a coupon, a literature, or general information category of interest to a person or information provider. The code may be uploaded to either of the scanner, the receiver, or the portal server once or alternatively may be sent locally or with cookie and security information from anywhere in the network.  
      The processing of the collected codes may be done at a time different from reading and scanning the printed medium. The code may be a UPC code, whereby the user is directed to a provider via the link table without any additional codes. One or more of the scanner, the receiver, or the portal server may maintain code templates for interactivity, transaction information, authorization information, references to the publisher, media originator, ad placement, date of publication, dealer, reseller or distributor. One or more of these elements may further maintain a tracking module working in conjunction with a statistics module collecting the scanned information on the basis of code types used in scanning the provider information and collecting demographic information relating to the user personal profile information, link information, and user input information. The tracking module may be capable of tracking, redirecting, and targeting usage of the codes by different information providers based on the content of the printed information.  
      A person using the system may choose to publish the fact of the scan, thereby allowing a competitor to bid for the right to display to the person more information about the competitor&#39;s comparable product or a transaction, based upon the user interest information.  
      The system may be in communication with at least one digital copyright a database corresponding to physical published products bearing the code in tangible format, whereby the scan directs a person wanting to copy the published product to the copyright database via the portal server, and the portal server tracks fees based on the copy and is capable of suggesting topically related published products. The portal server may also be capable of monitoring xerographic equipment connected to the network for the processing of the code, which then activates the access to the copyrighted materials database. The code may be an intelligent watermark capable of carrying identifying, distribution, and fee related information on a physical published product.  
      Any one or more of the scanner, the receiver, the portal server, or the provider may be capable of allowing either the information provider or an owner-publisher of printed medium to track scanned printed medium impressions to execution and to collect demographic information according to the user personal profile information. This tracking feature may track the percentage of e-commerce transactions originating from a specific publication, provider, or specific type of publication. The tracking feature may further track the percentage of a fee to be paid back to the owner-publisher of the printed medium based on the number of impressions.  
      The receiver may be a customer premises equipment, a computer, a simple buffer, a direct link, a television, a cell-phone, a pager, a set top box, a PC-TV device, a VCR, a DVD player, an appliance, or any other electronic device.  
      The portal server may comprise one or multiple sites where the processing of the codes takes place. The portal server may allow central management, assignment, and control of the codes and code types and provider information. The portal server may allow advertisers to the portal server, print media owners, and information providers to have a single common database of links for print and electronic transactions. The portal server may maintain a fee tracking module for tracking charges based on an ad or a transaction originating on the network via the portal server. The fee tracking module may also track fees relating to ecommerce transactions originating from the scan.  
      The portal server may further maintain a provider management module and a statistics module for tracking and maintaining advertising and transactions generated from the providers but originating independent of a scan, based on user personal profile information.  
      The system may enable the advertisers to broadcast provider information to the portal server users according to the user personal profile information or general portal configuration.  
      The provider management module may be capable of providing feed-back to the information providers regarding the effectiveness of the provider printed information, and allowing for flexible, real-time message tuning.  
      The portal server may further maintain an indigraphics module for providing the user personal profile information management functions and for publishing auction-oriented information based on the user personal profile and user interest information. The indigraphics module may operate in conjunction with a bid tracking module collecting the user personal profile information corresponding to bidding users who scanned or expressed interest via the user interest information, whereby the bid tracking module tracks bids placed by bidding users according to published auction information and tracks a percentage of a fee to be paid back to the publisher of the auction information and a media publisher who printed, published, or originated the bid.  
      The portal server may maintain a code management module allowing the information providers to electronically set and maintain codes, and the corresponding link information.  
      The code management module may allow the media providers to create and print their own codes and share the code information with the portal server. One or more of the scanner, the receiver, and the portal server in the system may maintain the ability to dynamically change the link or a link table at the portal and to effect a download of a new version of a code or a new set of templates or a new link. The machine-readable code may be a universal product code (UPC) or an ISBN code. The portal server may be capable of selecting the multimedia sequence information based on the link information containing any one or more of a producer name, a distributor name, or a product name, and based on a provider preference link accessible to the provider.  
      The invention further contemplates a method for communicating multimedia information via a network connecting a scanner, a portal server, and a customer premises equipment, wherein the communication is activated via a printed medium, the method comprising the steps of: 
          scanning a machine-readable code containing a link information corresponding to a provider information from the printed medium using a scanner;     storing the machine-readable code in a memory;     extracting the link information from the machine readable code in the memory;     obtaining and storing a user input information corresponding to the provider information in the memory;     sending the link information and the user input information to the portal server via the network;     receiving the link information and the user input information at the portal server;     selecting a multimedia information sequence corresponding to the link information and the user input information;     sending the multimedia information sequence to the receiver via the network;     receiving and storing the multimedia information sequence at the receiver; and     playing the multimedia information sequence via the receiver.        

      In an embodiment, the invention comprises a method for communicating multimedia information via a network, wherein the communication is activated via a printed medium, a system for performing the method comprising: 
          a scanner for machine-readable code containing a link information corresponding to a provider information depicted on the printed medium, the scanner being connected to the network, the scanner containing 
            a memory;     a user interface for obtaining user input information capable of being d stored in the memory, the user input information corresponding to the provider information;     a communications bridge for sending the link information and the user input information via the network;    
            a portal server in communication with the scanner via the network, the portal server capable of 
            receiving the link information and the user input information;     selecting a multimedia information sequence corresponding to the link information and the user input information; and     sending the multimedia information sequence via the network; and    
            a customer premises equipment in communication with the portal server, the customer premises equipment capable of receiving the multimedia information sequence and playing the multimedia information sequence.        

      In another embodiment, the invention comprises a method for communicating multimedia information via a network, wherein the communication is activated via a printed medium, a system for performing the method comprising: 
          a user device capable of connecting to the network, the user device containing a scanner and a storage device for machine-readable code containing a link information corresponding to a provider information depicted on the printed medium;     a user interface for obtaining user input information capable of being stored in the storage device, the user input information corresponding to the provider information;     a communications bridge for sending the link information and the user input information via the network;     a display device for receiving multimedia information sequence and playing the multimedia information sequence; and     a portal server in communication with the user device via the network, the portal server capable of receiving the link information and the user input information, selecting a multimedia information sequence corresponding to the link information and the user input information, and sending the multimedia information sequence via the network.        

      In yet another embodiment, the invention comprises a method for communicating multimedia information via a network, wherein the communication is activated via a tangible medium, a system for performing the method comprising: 
          a user device capable of connecting to the network, the user device containing 
            a transducer and a storage device for machine-readable code containing a link information corresponding to a provider information depicted on the printed medium;     a user interface for obtaining user input information capable of being stored in the storage device, the user input information corresponding to the provider information;     a communications bridge for sending the link information and the user input information via the network;    
            a display device for receiving multimedia information sequence and playing the multimedia information sequence; and     a portal server in communication with the user device via the network, the portal server capable of receiving the link information and the user input information, selecting a multimedia information sequence corresponding to the link information and the user input information, and sending the multimedia information sequence via the network.        

      In this embodiment of the system, the user device may be either of a proximity-based device capable of activating a smart button or a contact-based device.  
      The present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof and, accordingly, reference should be made to the appended claims, rather than to the foregoing specification, as indicating the scope of the invention.