Patent Publication Number: US-2021174394-A1

Title: Methods and systems for displaying electronic content to individuals in geographic zone having inner boundary

Description:
TECHNICAL FIELD 
     Various embodiments of the present disclosure relate generally to providing electronic content based on geographical mapping information. More specifically, exemplary embodiments of the present disclosure relate to systems and methods for providing targeted electronic content to individuals in a geographic region having an inner boundary. 
     BACKGROUND 
     Recently, the use of electronic maps has become widespread through the use of in-vehicle or portable global positioning system (“GPS”) devices, mobile devices, and other electronic devices. These electronic maps often convey information about roads, traffic, buildings, landmarks, terrain, etc., related to geographical regions of interest. Some electronic maps may be interactive, allowing users, for example, to view their current location on a map of a particular area and the surrounding areas. Many providers of electronic mapping services allow users to input origin and destination locations and provide various routing directions to and from those locations. The routing directions may be generated based on one or more of travel time, travel distance, traffic, construction, rout preference (e.g., tolls, highways, etc.), and time-of-day. Electronic map providers may determine and update routing information based on a user&#39;s location using GPS or other location detecting means transmitted via a signal emitted by a user&#39;s electronic device. Based on this location information, the electronic maps may provide users with real-time information, such as live traffic information and dynamic routing adjustments. 
     Electronic content providers, such as advertisers and content publishers, also have been using various methods to send electronic content to users. Such conventional methods include sending email messages, presenting banner ads on websites, sending text messages, presenting pop-up ads, placing ads in online search results, etc. These content providers have found that users are more likely to view and act on content (e.g., redeem a coupon, click on an ad, etc.) if the content is relevant or otherwise tailored to them. Therefore, increasingly, content providers have been seeking and using content targeting methods based on various attributes of a user. For example, content providers target users based on a user&#39;s web browsing history, etc. 
     Some online content providers, such as advertisers and content publishers, have been sending targeted content to users&#39; electronic devices based on the physical location of the user by, e.g., analyzing the IP address and other user information (e.g., search history, cookies, etc.) transmitted or retrievable from a user&#39;s electronic device, sometimes in the context of an electronic mapping application. For example, many online advertisers and publishers deliver electronic content (such as ads and multimedia) to users&#39; devices based on IP address-based inferences of each user&#39;s general location, e.g., which city or country they are predicted to be in. However, such methods are coarse, in that they do not target content based on information more granular than the general area or region where the user is located. Such methods are also susceptible to location misdirection based on user tools such as virtual environments or desktops, and IP address detection blocking. As a result, other methods for geographically targeted ads and content have been developed based on more granular levels of targeting. For example, businesses may “push” ads and/or content to users&#39; devices when the user enters and connects to a Wi-Fi and/or Bluetooth network operated by the business. However, such methods are quite limited by the relatively short reach of the wireless network employed. Such methods are unable to reach a sufficiently large local audience that is within a desired area for making a decision to patronize the business. 
     Other online content providers target users within a predetermined geographic zone so that users within the zone receive the targeted content. For example, some online content providers detect the presence of an electronic device user within a certain radius of a target location, or encourage users to inform the content provider of their presence by “checking-in,” and then send the user an ad or other electronic content. These radius or other geographic based methods of providing electronic content may be arbitrary and may not account for variations (e.g., the presence of the advertised goods, services, point-of-interest (“POI”), or target location) within different geographic regions. This may result in the electronic content being provided to too few or to too many users. 
     Specifically, these predetermined geographic zones, commonly referred to as geo-fences or geofences, are digital, virtual boundaries having a predetermined size. Electronic content providers, such as national advertisers, often approach geographic targeting by constructing the same size radius geofence around each of their properties (e.g., a 2-mile radius around every store). While this is simple for the advertiser, it can sometimes involve delivery of electronic content, e.g., advertising, to individuals that have either: (i) already decided to, or already started, patronizing the advertised venue or service, or (ii) are close enough to the advertised venue or service to be within visible sight of the advertised venue or service, and therefore within its region of influence. For example, existing geofences might result in advertising a restaurant promotion to an individual who is already moments away from, or currently at, the restaurant advertising the promotion. Likewise, existing geofences might result in advertising a promotion to an individual who is within eyesight of the restaurant advertising the promotion, and therefore unlikely to benefit from further advertising of the promotion. 
     Accordingly, a need exists for methods and systems of providing improved dynamic targeting of electronic content based on other factors, for example, a geographic zone having an inner boundary and an outer boundary. 
     SUMMARY 
     According to certain embodiments, systems and methods are disclosed for executing electronic distribution of content to electronic device users. One method may include, receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; identifying a geographical zone extending between an inner boundary extending around the target location and an outer boundary extending around the target location; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population is present in the geographical zone based on determining that the one of the plurality of electronic devices is located within the outer boundary but not within the inner boundary; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location. 
     According to certain embodiments, systems are disclosed for managing an electronic distribution of content to electronic device users. One system includes a data storage device storing instructions for managing the electronic distribution of content to electronic device users, a processor configured to execute the instructions to perform a method. The method may include receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; identifying a geographical zone extending between an inner boundary extending around the target location and an outer boundary extending around the target location; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population is present in the geographical zone based on determining that the one of the plurality of electronic devices is located within the outer boundary but not within the inner boundary; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location. 
     According to certain embodiments, a computer-readable medium is disclosed that, when executed by a computer system, causes the computer system to perform a method for managing an electronic distribution of content to electronic device users, the method including: receiving, from an advertiser or content provider, a request to transmit electronic content to a plurality of electronic devices of a desired subset of individuals, wherein the electronic content relates to a target location affiliated with the advertiser or content provider; identifying a geographical zone extending between an inner boundary extending around the target location and an outer boundary extending around the target location; receiving an indication that one of the plurality of electronic devices of one of the subset of individuals in the population is present in the geographical zone based on determining that the one of the plurality of electronic devices is located within the outer boundary but not within the inner boundary; and transmitting electronic content to the electronic device of the one of the subset of individuals in the population, the electronic content relating to the target location. 
     The disclosed embodiments may include one or more of the following steps and/or features: wherein one of both of the inner boundary and the outer boundary is defined by a radius around the target location; wherein one or both of the inner boundary and the outer boundary is defined by a driving time or driving distance to the target location from each of a plurality of points along the respective inner or outer boundary; wherein one of the inner boundary and the outer boundary is defined by a radius around the target location; and wherein the other one of the inner boundary and the outer boundary is defined by a driving time or driving distance to the target location from each of a plurality of points along the respective inner or outer boundary; wherein the target location defines a physical area and the inner boundary extends along a perimeter of the physical area or along a distance from the perimeter of the physical area; wherein one or both of the inner boundary and the outer boundary is circular; wherein one or both of the inner boundary and the outer boundary is a polygon; wherein the request further comprises a parameter based on a date; wherein the request further comprises a parameter based on a time period; further comprising a step of adjusting one or both of the inner boundary and the outer boundary of the geographical zone based on an additional parameter; wherein the additional parameter is selected from the group consisting of date, time, traffic data, and demographic data; wherein the step of generating the geographical zone further comprises adjusting one or both of the inner boundary and the outer boundary of the geographical zone based on geographic data; wherein the geographic data is selected from the group consisting of natural boundaries, road lanes, highway accessibility, and geographic borders. 
     It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosed embodiments, as claimed. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate various exemplary embodiments and together with the description, serve to explain the principles of the disclosed embodiments. 
         FIG. 1  is an illustration of an electronic map overlaid by a geofence or geographic zone having an outer boundary and an inner boundary, according to an exemplary embodiment of the present disclosure; 
         FIG. 2  is an illustration of an electronic map overlaid by another type of geofence or geographic zone having an outer boundary and an inner boundary, according to an exemplary embodiment of the present disclosure; 
         FIG. 3  is an illustration of an electronic map overlaid by another type of geofence or geographic zone having an outer boundary and an inner boundary, according to an exemplary embodiment of the present disclosure; 
         FIG. 4  is a block diagram of a communications environment and systems configured to generate and display electronic content to individuals in a geographic zone having at least an inner boundary, according to an exemplary embodiment of the present disclosure; 
         FIG. 5  is a flow diagram of methods for presenting electronic content to individuals in a geographic zone having at least an inner boundary, according to exemplary embodiments of the present disclosure; and 
         FIG. 6  is a simplified functional block diagram of a computer configured as a content, geofence generating, and/or mapping server, for example, for presenting electronic content to individuals in a geographic zone having at least an inner boundary, according to exemplary embodiments of the present disclosure. 
     
    
    
     DESCRIPTION OF THE EMBODIMENTS 
     Reference will now be made in detail to the exemplary embodiments of the disclosure, examples of which are illustrated in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings to refer to the same or like parts. 
     The present disclosure describes methods and systems for detecting the location of an electronic device to determine the geographic location of a user, and presenting the user with electronic content based on the determined location. Specifically, the present disclosure describes methods and systems for presenting electronic content to a user based on, e.g., the user&#39;s geographic location relative to a predefined geographic zone, such as a geofence, associated with a geographic location, business, POI, or any other location. In some embodiments, methods and systems are disclosed for presenting electronic content to a user based on the user&#39;s geographic location (e.g., detected via the user&#39;s device location) relative to a retail location (e.g., a “brick and mortar”), a road location (e.g., a highway exit or road intersection), a public venue (e.g. a stadium or theater), a commercial building, or any another point of interest. 
     As described above, one method for targeting mobile content and/or advertising is through the use of a simple geofence, typically a fixed radius around a given point. Although fast and simple, this method can undesirably include individuals already in the store, in the parking lot, or within eyesight of the store. However, these individuals might not desire additional advertising incentives, such as coupons, to be motivated to patronize the store. As a result, according to certain embodiments, systems and methods are described for creating geofences that include nearby individuals who are prospective customers but exclude individuals who are already, or are likely soon to be, customers. Accordingly, systems and methods are described for creating geofences having, not only an outer perimeter (within which individuals are targeted for content delivery), but also an inner boundary around the target POI (e.g., store), within which individuals are excluded from targeted content delivery. 
     In one embodiment, methods and systems are disclosed for presenting electronic content to a user also based on the user&#39;s ability to travel to a particular physical location related to the electronic content within some predetermined travel time and/or distance. For purposes of illustration, if a user&#39;s device is detected within an outer perimeter or geofence extending over all of the road lanes from which the user can reach the target location within some upper predetermined travel time or distance, then the user may be presented with electronic content related to the target location. However, if the user&#39;s device is detected within an inner boundary or geofence extending over all the road lanes from which the user can reach the target location within some lower predetermined travel time or distance, then the user may be excluded from delivery of the targeted electronic content. As will be described in more detail below, either or both of the inner and outer boundaries may be defined by such driving time and/or distance parameters, and either or both of the inner and outer boundaries may be defined by a simple radius, as desired. 
     In still further embodiments, methods and systems are disclosed for dynamically adjusting a geofence based on date, time, event, feedback (e.g. assessment that too many or too few users are viewing, converting, and/or activating, etc.), and/or user interaction with content delivered to users. For purposes of illustration, a content provider may send a request to a content server identifying a desired value of 250 new users per hour between 8:00 AM and 6:30 PM in a target geographic region. The content server or any other server in communication with the content server may determine the size and density of the number of individuals within the outer perimeter or geofence, but outside of the inner boundary or geofence, at different times during the day and adjust the size or other geometry of each of the outer perimeter and inner boundary, so that the content is presented to the desired number of individuals per hour throughout the requested time range. 
       FIG. 1  is an illustration of an electronic map  100  including a generally annular geofence  200  in the vicinity of an exemplary target location  102 . As used herein, the term “geo-fence” or “geofence” may include a virtual geographic zone having one or more perimeters and an area within the perimeter(s). The geofence may or may not be visible to a user viewing an electronic map, but for illustrative purposes,  FIG. 1  depicts a geofence  200  superimposed over the electronic map  100 . The target location  102  may be defined by any type or combination of GPS coordinates, address, road intersection, building, business, POI, venue, public space, or any other location of interest. The geofence  200  may have any predefined radius and may be positioned at, or at any suitable distance from, the target location  102 . In one embodiment, the geofence  200  may be centered around the target location  102 . In another embodiment, the geofence  200  may be centered at an intersection selected near the target location  102 . In yet another embodiment, the geofence  200  may be centered at any other point or related point within some predetermined distance from the target location  102 . 
     According to aspects of the present disclosure, the geofence  200  may include both an outer boundary  202  and an inner boundary  302 . In one embodiment, the outer boundary  202  may define an inclusion area and the inner boundary  302  may define an exclusion area, such that the geofence  200  is bounded, at an outer perimeter, by outer boundary  202 , but also around the target location  102  by inner boundary  302 . In other words, the geofence  200  may include the area extending from inner boundary  302  to outer boundary  202 , but may exclude the area inside inner boundary  302 . While  FIG. 1  depicts the outer and inner boundaries  202 ,  302  as being substantially circular, and depicts the geofence  200  as being substantially annular, it should be appreciated that the outer and inner boundaries  202 ,  302  and the geofence  200  may each have any shape, such as a square, a rectangle, polygon, an irregular shape, etc., whether defined by one or more parameters, by a content provider or advertiser, by geographical boundaries, and/or by any other inputs. 
     As will be discussed in detail below, the geofence  200  may be generated according to parameters provided by one or more advertisers or electronic content providers and used to target users within the area defined by the geofence with relevant electronic content. In one embodiment, the geofence may be generated according to instructions received from an owner, operator, or other affiliate of the target location  102 . Alternatively or additionally, the geofence may be generated according to parameters defined by an advertising network, mapping service, and/or geofencing service provider. The geofence  200  may include any area between the outer and inner boundaries  202 ,  302 , including one or more portions of various routes on the electronic map  100 , such as highways having one or more exits and exit ramps, roads, such as local roads, intersections, or any other navigational or geographic points of interest. 
     In one embodiment, the geometry or properties (e.g., radius and location) of the geofence  200  may be predetermined by the owner, operator, or other affiliate of the target location  102 . The geofence  200  may be used by the owner, operator, or other affiliate of one or more locations, such as target location  102 , to present users within the geofence  200  with electronic content related to the target location  102 . For example, an owner of a restaurant at location  102  may use geofence  200  to identify users within a certain radius or threshold distance (e.g., a geodesic distance) from the restaurant and send electronic content to users travelling within the geofence  200  (e.g., within outer boundary  202  but not within inner boundary  302 ) via one or more servers. For purposes of illustration, the restaurant owner or operator may transmit electronic coupons and/or advertisements to users traveling within the restaurant&#39;s geofence, to entice those nearby users to visit the restaurant. As shown in  FIG. 1 , geofence  200  may include, and cause the transmission of relevant content to, any user traveling within the geofence  200 , e.g., within outer boundary  202  but not within inner boundary  302 . As a result, according to certain embodiments, content may be delivered to users who are within some desired distance or time of the target location  102  (e.g., within outer boundary  202 ), but who are not so close as to be beyond the need, desire, or effectiveness for further advertising or promotion regarding the target location  102  (e.g., within inner boundary  302 , and perhaps even at or within the target location  102 ). 
     Thus, with reference to the geofence of  FIG. 1 , electronic advertising or content would not be delivered to mobile device  105 A since it is not located within the outer boundary  202  defining the inclusion area. However, electronic advertising or content would be delivered to mobile device  1058  since it is located within the outer boundary  202  defining the inclusion area, but not located within the inner boundary  302  defining the exclusion area. Finally, electronic advertising or content would not be delivered to a mobile device within the inner boundary  302 , such as within target location  102 , since it would be inside the exclusion area defined by inner boundary  302 . 
     The target location  102  may be defined by any type or combination of GPS coordinates, address, road intersection, building, business, POI, venue, public space, or any other location of interest. Although shown as a circle in  FIG. 1 , each geofence  200  and/or outer/inner boundary  202 ,  302  may have any suitable size, configuration, and/or shape and may be positioned at, or any suitable distance from, the target location  102 . In one embodiment, each geofence  200  and/or outer/inner boundary  202 ,  302  may be centered around the target location  102 , such as a city center, but may be positioned around any location, and be of any scale (e.g. building, block, neighborhood, campus, county, state, etc.) In another embodiment, each geofence  200  and/or outer/inner boundary  202 ,  302  may be centered at a location selected near the target location  102  such as an associated intersection, highway, POI, etc. In yet another embodiment, the geofence  200  and/or outer/inner boundary  202 ,  302  may be centered at any other point or related point within some predetermined distance from the target location  102 . As will be discussed in detail below, each geofence  200  and/or outer/inner boundary  202 ,  302  may be generated according to parameters provided by one or more advertisers or electronic content providers and used to target users within the area defined by each geofence  200  with relevant electronic content. In one embodiment, each geofence  200  may be generated according to instructions received from an owner, operator, or other affiliate of the target location  102 . Alternatively or additionally, the geofence may be generated according to parameters defined by an advertising network, mapping service, and/or geofencing service provider. 
       FIG. 2  depicts an electronic map  100  having a geofence defined by an outer boundary  204  (e.g., defining an inclusion area) and an inner boundary  304  (e.g., defining an exclusion area). In this example, inner boundary  304  may extend some predetermined radius from target location  102 , whereas outer boundary  204  (shown covering the shaded roads) may cover a plurality of roads or other lanes of traffic or transportation routes including points from which an individual is within a predetermined threshold of travel time and/or distance from the target location  102 . For example, outer boundary  204  may cover any portions of roads or other transportation routes where individuals at those portions are within, e.g., 10 minutes from target location  102  or 5 miles from target location  102 . Of course, the predetermined travel times and/or distances may be set to any amount, no matter how low (e.g. within seconds of feet from target location  102 ) or high (e.g., within hours or miles from target location  102 ). In the example of  FIG. 2 , electronic content and/or advertising may be delivered to individuals determined to be inside the inclusion area (e.g., within outer boundary  204  and therefore within some predetermined travel time and/or distance), but outside of the exclusion area defined by inner boundary  304  (e.g., no closer than some predetermined radius from target location  102 ). 
       FIG. 3  depicts an electronic map  100  having a geofence defined by an outer boundary  206  (e.g., defining an inclusion area) and an inner boundary  306  (e.g., defining an exclusion area). In this example, outer boundary  206  may extend some predetermined radius from target location  102 , whereas inner boundary  306  (shown covering the shaded roads) may cover a plurality of roads or other lanes of traffic or transportation routes including points from which an individual is within a predetermined threshold of travel time and/or distance from the target location  102 . For example, inner boundary  306  may cover any portions of roads or other transportation routes where individuals at those portions are within, e.g., 5 minutes from target location  102  or 1 mile from target location  102 . Of course, the predetermined travel times and/or distances may be set to any amount, no matter how low (e.g. within seconds of feet from target location  102 ) or high (e.g., within hours or miles from target location  102 ). In the example of  FIG. 3 , electronic content and/or advertising may be delivered to individuals determined to be inside the inclusion area (e.g., within outer boundary  206  and therefore within some radius from target location  102 ), but outside of the exclusion area defined by inner boundary  306  (e.g., no closer than some predetermined travel time and/or distance). 
     Of course, it should be appreciated from the description of  FIGS. 1-3  that any of the inner boundaries and outer boundaries may be of any type, configuration, and/or shape. For example, both the inner and outer boundaries may be defined by radii or other lengths or shapes relative to target location  102 . Alternatively, both the inner and outer boundaries may be defined by travel times and/or distances relative to target location  102 . Alternatively, the inner boundary may be defined by a radius or distance from target location  102 , whereas the outer boundary may be defined by a travel time and/or distance relative to target location  102 . Alternatively, the inner boundary may be defined by a travel time and/or distance relative to target location  102 , whereas the outer boundary may be defined by a radius or distance from target location  102 . 
       FIG. 4  is an illustration of an exemplary environment  400  in which content may be presented to a user&#39;s mobile electronic device  410  having GPS and/or a mapping software application. The mobile electronic device  410  may be any device connected to, or capable of connecting to a network  405 , such as the Internet. Examples of such mobile electronic devices  410  may include mobile phones  415 , in-car or portable GPS devices  420  and  430 , computers  425  (e.g., laptops and tablets), smart watches, etc. The mobile electronic devices  410  may send and receive information via the network  405  and/or one or more satellites  455 . The mobile electronic devices  410  also may communicate with a system of servers  435  via the network  405 . The system of servers  435  may include one or more servers, such as content server(s)  440 , geofence generating server(s)  445 , and/or mapping server(s)  450  in communication with each other. In addition, the system may include one or more content providers  460  in communication with the server system  435 . Examples of content providers may include advertisers, news agencies, government agencies, publishers, etc. 
     The content server  440  may include a database of parameters received from one or more content providers  460  for sending content to users within a geofence, such as any of the geofence types described with reference to  FIGS. 1-3 , or the like. Such parameters may include parameters related to the geofence, demographic characteristics of users, and/or any other suitable parameters, or combination of parameters. Examples of parameters related to the geofence may include a travel distance and/or time from the target location, travel direction, travel speed, type of route (e.g., highway, tollway, road, local road, etc.). Examples of parameters related to the demographic information of a user may include vehicle type, average speed of the user, past online search history, driving habits, etc. Examples of other content parameters the content server  440  may receive from one or more content providers  460  may include weather conditions, date, day, time, etc., any of which may be used to control whether and how to transmit electronic content and/or advertising to user devices identified within one or more geofences. For example, for purposes of illustration, a fast food chain may wish to deliver promotional coupons to individuals who are within 5 miles of each of their stores, but not to users who are already in or right next to their stores. The fast food chain might add parameters regarding the time of day for delivery, demographic profiles of targeted individuals, and so on. As another example, a golf course might wish to deliver a promotion to any individuals within 25 miles of the course, but not to individuals who are already on the course, or within a mile of the course. Again, the golf course may add additional parameters, such as to only display the promotion during certain days of the week, or during certain weather patterns, or to certain demographics of individuals. As another example, in the days or weeks preceding Independence Day, a fireworks store in one state might wish to send an online ad and/or coupon to users travelling on a highway within 10 minutes travel time to the closest highway exit to the fireworks store in a direction towards another state where there is a higher state tax or prohibition on fireworks. Of course, it should be appreciated that any type of business or entity might target geofences to any combination of roads or intersections or locations, at any desired day or time, to target any desired segment of the population, with any relevant electronic content and/or ads. The parameters received by the content server  440  may be processed by the content provider  460  and saved in a database, which may be accessed by the one or more geofence generating servers  445 . 
     The geofence generating server(s)  445  may generate one or more virtual electronic geofences based on the parameters received by the content server  440  and may retrieve relevant mapping information from the mapping server  450  in order to accurately generate the geofence in accordance with the parameters received from the content provider  460 . According to various embodiments, the geofence generating server(s)  445  may generate, maintain, and implement any number of geofences, simultaneously, for any number of roads and/or intersections, businesses, promotions, etc. Each geofence, inner boundary, and/or outer boundary maintained by the geofence generating server(s)  445  may have any desired shape, such as the shapes depicted in  FIGS. 1-3 , the shape of an annular donut (e.g., a “geodonut”), the shape of portions of one or more road or highway lanes, the shape of an intersection, the shape of a plurality of road/intersection portions, a polygon (or plurality thereof), a rectangle (or plurality thereof), etc. In one embodiment, the geofence generating server(s)  445  may generate the one or more geofences based on inputs received from content server(s)  440 , mapping server(s)  450 , content provider(s)  460 , or any other publishers, advertisers, etc. The geofence generating server(s)  445  may, in combination with the mapping server(s)  450 , monitor the location of one more users&#39; devices relative to perimeter/area information associated with each geofence (e.g., relative to both the inner and outer boundaries) to generate and maintain an updated list of the devices that enter and remain within each geofence (e.g., that are within the outer boundary but not within the inner boundary). 
     The mapping server  450  may store and process information regarding road geometry, road intersections, routing graphs, traffic patterns, road closures, event information, average traffic speed, etc. In addition, the system may be in communication with the electronic devices  410  via the network  405  and/or satellite(s)  455  to receive location, travel, and any other user information that may be used to generate geofences and identify devices within each geofence in accordance with the content parameters. For illustrative purposes only, the server system  435  is shown in  FIG. 4  to include servers  440 ,  445 , and  450  in a unitary structure, however, it should be understood that any or all of the servers  440 ,  445 , and  450  may be external to each other and owned and/or operated by different entities, as long as electronic communication may occur within one or more of the servers  440 ,  445 , and  450 . Any of servers  440 ,  445 , and  450  may operate in conjunction with each other, and/or perform the functions of each other. 
       FIG. 5  is a flow diagram of a method  500  for presenting online content to a user. The method  500  may include a step  502  of receiving, from a content provider  460 , an identification of one or more parameters for displaying electronic content and/or advertisements to users. The content provider  460  may be an advertiser or other content publisher as discussed above. The parameters may be any suitable parameters such as, e.g., an identification of a physical location, a time threshold, and/or distance threshold, and any other additional parameters, such as user demographics, time-of-day parameters, promotions, inner/outer boundary preferences, etc. The location parameters may include a physical location (e.g., street address, highway exit, map coordinates, etc.) and a predefined threshold distance, and/or travel time to the physical location. The physical location may be the physical location of an entity or business related to the electronic content and/or advertising or another location close to the entity relation to the online content (e.g., the closest highway exit to the entity, the closest major intersection to the entity, etc.) 
     The threshold parameter, used for either the inner and/or outer boundaries, may be any suitable value, e.g., about 1 to 5 miles of travel distance, about 3 to 10 minutes travel time (by driving, walking, etc.), and so on. The user demographic information may include the type of vehicle, age, gender, interests, income, category, number of travelers with the user, etc. For example, a restaurant may wish to advertise its lunch buffet to users within 3 miles of the restaurant&#39;s physical address or 3 miles from the closest highway exit to the restaurant, but not to users inside or within x-feet of the restaurant, and may wish to target advertisements to users driving in large capacity vehicles (e.g., buses, vans, etc.,) and therefore provide these parameters to the content server(s)  440 . 
     A geofence may be generated at step  504  by a geofence generating server  445  or any other suitable entity. The dimensions and properties (e.g., shape, geometry, number) of the geofence may be based on the parameters electronically received at step  502  For example, as described above with respect to  FIG. 2 , the geofence may be generated for a particular target location  102  so as to cover an area extending between an inner boundary (which itself surrounds the target location  102 ) and an outer boundary (which may entirely or partially surround the target location  102  and/or the inner boundary). Alternatively, as described above with respect to  FIGS. 2 and 3 , the geofence may be generated so as to cover some or all of the road portions within some predetermined travel time and/or travel distance from a particular target location or entity, either as an inclusion area or exclusion area. A geofence may be generated at step  504  by a geofence generating server  445  or any other suitable entity. The dimensions and properties (e.g., shape, geometry, number) of the geofence(s) may be based on the parameters electronically received at step  502  by the content server  440 . In addition, the geofence generating server  445  also may be in communication with the mapping server  450  to retrieve mapping information such as geographic borders (e.g. city, county, state, etc.), natural borders (e.g. mountains, rivers, lakes, etc.) for use in generating the geofence. The geofence generating server  445  may also electronically receive data from other servers for use in generating the geofence based on any other parameters identified in the request at step  502 . 
     At step  506 , one or more of the servers  435  may generate or receive an indication that a user&#39;s electronic device has entered a physical space defined by the geofence. For example, the geofence generating server  445  and/or mapping server(s)  450  may determine the location of a user&#39;s mobile electronic device  410 , via the network  405  and/or satellite(s)  455 , relative to a stored perimeter and/or area associated with each of a plurality of known geofences. According to aspects of the present disclosure, the determination may be made: first, as to whether the user&#39;s device  410  is located within an outer boundary of the geofence (e.g., within the inclusion area), and second, as to whether the user&#39;s device  410  is located within an inner boundary of the geofence (e.g., not within the exclusion area). According to certain aspects of the present disclosure, the method may be configured to proceed upon determining that the user&#39;s electronic device  410  is indeed located within the inclusion area defined by the outer boundary of the geofence, but not located within the exclusion area defined by the inner boundary of the geofence. The user&#39;s electronic device  410  may be detected by accessing GPS data or any other suitable method (e.g., Wi-Fi triangulation, etc.) of detecting the location of the electronic device  410  within the geofence parameters. The indication may be an electronic request sent by the geofence generating server  445  to the content server via the network. The indication may include any additional information about the user received via the user&#39;s electronic device  410 , such as previous map searches, demographic information, etc. In addition, the indication may be generated and sent by the user device&#39;s operating system. 
     At step  508 , the content server  440  may send electronic content and/or advertisements provided by the content provider  460  via the network  405  to the user&#39;s electronic device  410  based on the parameters identified by the content provider  460  at step  502 . As described above, the electronic content and/or advertisements may include, by way of example, electronic coupons, electronic promotions, recommendations, product/service rankings, sponsored content, opinion content, advertisements, any of which may be embodied in any type or combination of text, graphics, animation, video, one- or two-dimensional barcodes, unique identifiers, electronic messages (e-mail, SMS, etc.), mobile application notification, etc. As described above, the electronic content and/or advertising may be related to the products, services, or other business of the owner, operator, or affiliate of the target location associated with the respective geofence. For example, when a user&#39;s device enters the physical space defined by a geofence requested or sponsored by a department store (e.g., in the inclusion area but not the exclusion area), the user may be presented with an advertisement or promotion for the user to purchase goods from the department store. When a user&#39;s device enters a portion of a highway or road (preceding an exit or intersection) covered by a geofence requested or sponsored by a gas station, restaurant, or hotel, the user may be presented with an advertisement or promotion for the user to purchase goods or services associated with the gas station, restaurant, or hotel, respectively. 
     At step  508 , the content server  440  may automatically send electronic content and/or advertisements provided by the advertiser/content provider  465  via the network  305  to the user&#39;s electronic device  110  based on the parameters identified by the advertiser/content provider  465  at step  502 . As described above, the electronic content and/or advertisements may include, by way of example, coupons, promotions, recommendations, product/service rankings, sponsored content, opinion content, advertisements, any of which may be embodied in any type or combination of text, graphics, animation, video, one- or two-dimensional barcodes, unique identifiers, and/or electronic messages (e-mail, SMS, etc.), mobile application notification, etc. As described above, the electronic content and/or advertising may be related to the products, services, or other business of the owner, operator, or affiliate of the target location associated with the respective geofence. For example, when a user&#39;s device  110  enters the physical space defined by a geofence requested or sponsored by a department store (e.g., in the inclusion area but not the exclusion area), the user may be presented with an advertisement or promotion for the user to purchase goods from the department store. 
       FIG. 6  provides a functional block diagram illustration of computer hardware platforms consistent with any of the devices and servers described herein.  FIG. 6  illustrates a network or host computer platform  600 , as may typically be used to implement a server. It is believed that those skilled in the art are familiar with the structure, programming, and general operation of such computer equipment and as a result, the drawings should be self-explanatory. 
     A platform for a server or the like  600 , for example, may include a data communication interface for packet data communication  660 . The platform may also include a central processing unit (CPU)  620 , in the form of one or more processors, for executing program instructions. The platform typically includes an internal communication bus  610 , program storage, and data storage for various data files to be processed and/or communicated by the platform such as ROM  630  and RAM  640 , although the server  600  often receives programming and data via network communications  670 . The hardware elements, operating systems, and programming languages of such equipment are conventional in nature, and it is presumed that those skilled in the art are adequately familiar therewith. The server  600  also may include input and output ports  650  to connect with input and output devices such as keyboards, mice, touchscreens, monitors, displays, etc. Of course, the various server functions may be implemented in a distributed fashion on a number of similar platforms, to distribute the processing load. Alternatively, the servers may be implemented by appropriate programming of one computer hardware platform. 
     Program aspects of the technology may be thought of as “products” or “articles of manufacture” typically in the form of executable code and/or associated data that is carried on or embodied in a type of machine-readable medium. “Storage” type media include any or all of the tangible memory of the computers, processors or the like, or associated modules thereof, such as various semiconductor memories, tape drives, disk drives and the like, which may provide non-transitory storage at any time for the software programming. All or portions of the software may at times be communicated through the Internet or various other telecommunication networks. Such communications, for example, may enable loading of the software from one computer or processor into another, for example, from a management server or host computer of the mobile communication network into the computer platform of a server and/or from a server to the electronic device. Thus, another type of media that may bear the software elements includes optical, electrical and electromagnetic waves, such as used across physical interfaces between local devices, through wired and optical landline networks and over various air-links. The physical elements that carry such waves, such as wired or wireless links, optical links, or the like, also may be considered as media bearing the software. As used herein, unless restricted to non-transitory, tangible “storage” media, terms such as computer or machine “readable medium” refer to any medium that participates in providing instructions to a processor for execution. 
     The many features and advantages of the disclosure are apparent from the detailed specification, and thus, it is intended by the appended claims to cover all such features and advantages of the disclosure which fall within the true spirit and scope of the disclosure. Further, since numerous modifications and variations will readily occur to those skilled in the art, it is not desired to limit the disclosure to the exact construction and operation illustrated and described, and accordingly, all suitable modifications and equivalents may be resorted to, falling within the scope of the disclosure.