Patent Publication Number: US-2010122182-A1

Title: Browsing within a virtual environment to determine virtual objects of interest based on interactions with web content

Description:
BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     Embodiments of the invention relate to immersive virtual environments. More specifically, embodiments of the invention relate to integrating web browsing with an immersive virtual environment. 
     2. Description of the Related Art 
     A virtual world is a simulated environment in which users may inhabit and interact with one another via avatars. Users may also interact with virtual objects and locations of the virtual world. An avatar generally provides a graphical representation of an individual within the virtual world environment. Avatars are usually presented to other users as two or three-dimensional graphical representations of humanoids. Frequently, virtual worlds allow for multiple users to enter and interact with one another. Virtual worlds provide an immersive environment as they typically appear similar to the real world, with real world rules such as gravity, topography, locomotion, real-time actions, and communication. Communication may be in the form of text messages sent between avatars, but may also include real-time voice communication. 
     Virtual worlds may be persistent. A persistent world provides an immersive environment (e.g., a fantasy setting used as a setting for a role-playing game) that is generally always available, and world events happen continually, regardless of the presence of a given avatar. Thus, unlike more conventional online games or multi-user environments, the plots and events continue to develop even while some of the players are not playing their characters. 
     SUMMARY OF THE INVENTION 
     One embodiment of the invention provides a computer-implemented method, comprising: collecting data describing interactions between a user and web content; characterizing a level of interest of the user in the web content using the collected data; determining at least one virtual object included in a virtual environment that corresponds to at least one web content for which the level of interest exceeds a predetermined level; and returning the at least one virtual object. 
     Another embodiment of the invention provides a computer readable storage medium containing a program which, when executed, performs an operation. The operation comprises: collecting data describing interactions between a user and web content; characterizing a level of interest of the user in the web content using the collected data; determining at least one virtual object included in a virtual environment that corresponds to at least one web content for which the level of interest exceeds a predetermined level; and returning the at least one virtual object. 
     Yet another embodiment of the invention includes a system, comprising: a processor and a memory containing a program. When executed by the processor, the program is configured to perform an operation, comprising: collecting data describing interactions between a user and web content; characterizing a level of interest of the user in the web content using the collected data; determining at least one virtual object included in a virtual environment that corresponds to at least one web content for which the level of interest exceeds a predetermined level; and returning the at least one virtual object. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       So that the manner in which the above recited features, advantages and objects of the present invention are attained and can be understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to the embodiments thereof which are illustrated in the appended drawings. 
       It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments. 
         FIG. 1  is a block diagram that illustrates a client server view of computing environment, according to one embodiment of the invention. 
         FIG. 2  illustrates a user display for a user participating in a virtual world, according to one embodiment of the invention. 
         FIG. 3  is a flow diagram illustrating a method for generating a web profile describing user interactions in a browser application, according to one embodiment of the invention. 
         FIG. 4  is a flow diagram illustrating a method for presenting virtual objects of interest to a user based on a web profile, according to one embodiment of the invention. 
         FIG. 5  is a flow diagram illustrating a method for presenting web content of interest to a user based on user interactions within a virtual world, according to one embodiment of the invention. 
     
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
     In a web environment, a user may view and interact with web pages provided by web sites. The web pages may be rendered by a web browser, and may include content such as text, images, video, audio, etc. In a virtual environment, users inhabit a simulated environment, in which they may interact with one another via avatars. Further, users may interact with objects included of the virtual world. Such virtual objects may represent objects found in the real world, such as a car, a house, a tree, etc. 
     Embodiments of the invention provide techniques for integrating web browsing with an immersive environment (e.g., a three dimensional (3D) environment). In one embodiment, characteristics describing a user&#39;s web browsing history may be used to identify objects that are of interest to the user. The objects of interest may be matched to objects included in a virtual environment. The virtual objects may then be presented to the user within an interface to the virtual environment. In another embodiment, characteristics of user interactions with virtual objects may be used to determine related web content. The related web content may be presented to the user in a web browser. 
     In the following, reference is made to embodiments of the invention. However, it should be understood that the invention is not limited to specific described embodiments. Instead, any combination of the following features and elements, whether related to different embodiments or not, is contemplated to implement and practice the invention. Furthermore, in various embodiments the invention provides numerous advantages over the prior art. However, although embodiments of the invention may achieve advantages over other possible solutions and/or over the prior art, whether or not a particular advantage is achieved by a given embodiment is not limiting of the invention. Thus, the following aspects, features, embodiments and advantages are merely illustrative and are not considered elements or limitations of the appended claims except where explicitly recited in a claim(s). Likewise, reference to “the invention” shall not be construed as a generalization of any inventive subject matter disclosed herein and shall not be considered to be an element or limitation of the appended claims except where explicitly recited in a claim(s). 
     One embodiment of the invention is implemented as a program product for use with a computer system. The program(s) of the program product defines functions of the embodiments (including the methods described herein) and can be contained on a variety of computer-readable storage media. Illustrative computer-readable storage media include, but are not limited to: (i) non-writable storage media (e.g., read-only memory devices within a computer such as CD-ROM disks readable by a CD-ROM drive and DVDs readable by a DVD player) on which information is permanently stored; and (ii) writable storage media (e.g., floppy disks within a diskette drive, a hard-disk drive or random-access memory) on which alterable information is stored. Such computer-readable storage media, when carrying computer-readable instructions that direct the functions of the present invention, are embodiments of the present invention. Other media include communications media through which information is conveyed to a computer, such as through a computer or telephone network, including wireless communications networks. The latter embodiment specifically includes transmitting information to/from the Internet and other networks. Such communications media, when carrying computer-readable instructions that direct the functions of the present invention, are embodiments of the present invention. Broadly, computer-readable storage media and communications media may be referred to herein as computer-readable media. 
     In general, the routines executed to implement the embodiments of the invention, may be part of an operating system or a specific application, component, program, module, object, or sequence of instructions. The computer program of the present invention typically is comprised of a multitude of instructions that will be translated by the native computer into a machine-readable format and hence executable instructions. Also, programs are comprised of variables and data structures that either reside locally to the program or are found in memory or on storage devices. In addition, various programs described hereinafter may be identified based upon the application for which they are implemented in a specific embodiment of the invention. However, it should be appreciated that any particular program nomenclature that follows is used merely for convenience, and thus the invention should not be limited to use solely in any specific application identified and/or implied by such nomenclature. 
       FIG. 1  is a block diagram that illustrates a client server view of computing environment  100 , according to one embodiment of the invention. As shown, computing environment  100  includes client computers  110 , network  115  and server system  120 . In one embodiment, the computer systems illustrated in environment  100  may include existing computer systems, e.g., desktop computers, server computers, laptop computers, tablet computers, and the like. The computing environment  100  illustrated in  FIG. 1 , however, is merely an example of one computing environment. Embodiments of the present invention may be implemented using other environments, regardless of whether the computer systems are complex multi-user computing systems, such as a cluster of individual computers connected by a high-speed network, single-user workstations, or network appliances lacking non-volatile storage. Further, the software applications illustrated in  FIG. 1  and described herein may be implemented using computer software applications executing on existing computer systems, e.g., desktop computers, server computers, laptop computers, tablet computers, and the like. However, the software applications described herein are not limited to any currently existing computing environment or programming language, and may be adapted to take advantage of new computing systems as they become available. 
     In one embodiment, server system  120  includes a CPU  122 , which obtains instructions and data via a bus  121  from memory  126  and storage  124 . The processor  122  could be any processor adapted to support the methods of the invention. The memory  126  is any memory sufficiently large to hold the necessary programs and data structures. Memory  126  could be one or a combination of memory devices, including Random Access Memory, nonvolatile or backup memory, (e.g., programmable or Flash memories, read-only memories, etc.). Storage  124  includes hard-disk drives, flash memory devices, optical media and the like. In addition, memory  126  and storage  124  may be considered to include memory physically located elsewhere in a server  120 , for example, on another computer coupled to the server  120  via bus  121 . Server  120  may be operably connected to the network  115 , which generally represents any kind of data communications network. Accordingly, the network  115  may represent both local and wide area networks, including the Internet. 
     Memory  126  includes virtual world  130 . In one embodiment, virtual world  130  may be a software application that allows a user to explore and interact with an immersive virtual environment. Illustratively, virtual world  130  includes virtual objects  132 . Virtual objects  132  represent objects represented within virtual world  130 . Using the example illustrated in  FIG. 2 , virtual objects  132  may include box  250 , store  220 , etc. 
     As shown, each client computer  110  includes a central processing unit (CPU)  102 , which obtains instructions and data via a bus  111  from client memory  107  and client storage  104 . CPU  102  is a programmable logic device that performs all the instruction, logic, and mathematical processing in a computer. Client storage  104  stores application programs and data for use by client computer  110 . Client storage  104  includes hard-disk drives, flash memory devices, optical media and the like. Client computer  110  may be connected to the network  115 . 
     Client memory  107  includes an operating system (OS)  108 , a client application  109  and a browser application  119 . Operating system  108  is the software used for managing the operation of the client computer  110 . Examples of OS  108  include UNIX, a version of the Microsoft Windows® operating system, and distributions of the Linux® operating system. (Note, Linux is a trademark of Linus Torvalds in the United States and other countries.) 
     In one embodiment, browser application  119  provides a software program that allows a user to view and interact with web pages provided over the network  115  (e.g., the Internet). For example, browser application  119  may enable a user to view web pages provided by an Internet vendor, which may include content such as product descriptions, customer reviews and order processing content. 
     In one embodiment, client application  109  provides a software program that allows a user to connect to a virtual world  130 , and once connected, to explore and interact with virtual world  130 . Further, client application  109  may be configured to generate and display a visual representation of the user within the immersive environment, generally referred to as an avatar. The avatar of the user is generally visible to other users in the virtual world, and the user may view avatars representing the other users. The client application  109  may also be configured to generate and display the immersive environment to the user and to transmit the user&#39;s desired actions to virtual world  130  on server  120 . Such a display may include content from the virtual world determined from the user&#39;s line of sight at any given time. For the user, the display may include the avatar of that user or may be a camera eye where the user sees the virtual world through the eyes of the avatar representing this user. 
     For instance, using the example illustrated in  FIG. 2 , virtual objects  132  may include box  250 , store  220 , library  210 , etc. More specifically,  FIG. 2  illustrates a user display  200  for a user participating in a virtual world, according to one embodiment of the invention. In this example, the user is represented by avatar  260 , and other users are represented by other avatars  270 . The user may interact with elements displayed in user display  200 . For example, the user may interact with a box  250  by picking it up, opening it, etc. The user may also interact with a kiosk  280  by operating controls built into the kiosk  280 , requesting information, etc. The user may also interact with a billboard  240  by looking at it (i.e., by positioning the line of sight directly towards the billboard  240 ). Additionally, a user may interact with larger elements of the virtual world. For example, the user may be able to enter a store  220 , an office  230 , or a library  210 . As used herein, the term “virtual objects” refers broadly to such elements of a virtual world (e.g., box  250 , store  220 , etc.). 
     The user may view the virtual world using a display device  140 , such as an LCD or CRT monitor display, and interact with the client application  109  using input devices  150 . Further, in one embodiment, the user may interact with client application  109  and virtual world  130  using a variety of virtual reality interaction devices  160 . For example, the user may don a set of virtual reality goggles that have a screen display for each lens. Further, the goggles could be equipped with motion sensors that cause the view of the virtual world presented to the user to move based on the head movements of the individual. As another example, the user could don a pair of gloves configured to translate motion and movement of the user&#39;s hands into avatar movements within the virtual reality environment. Of course, embodiments of the invention are not limited to these examples and one of ordinary skill in the art will readily recognize that the invention may be adapted for use with a variety of devices configured to present the virtual world to the user and to translate movement/motion or other actions of the user into actions performed by the avatar representing that user within virtual world  130 . 
     Within virtual world  130 , avatars can interact with other avatars. For example, a user with avatar A could click on an avatar B to start an instant message conversation with the user associated with avatar B. Additionally, a user may interact with virtual objects  132 . For example, the user may click on a building within the virtual world labeled as a store (e.g., store  220  shown in  FIG. 2 ). In response, the client application  109  could cause the avatar representing the user to walk to the store, enter a lobby area and present the user with the interior of the store, including a virtual salesmen avatar, virtual products, and other avatars present in the store within virtual world  130 . The user may then further interact with virtual objects  132  inside the store, for instance looking at a virtual product, picking it up, and purchasing it. The product may represent items used within the virtual environment, e.g., clothing worn by the avatar, or virtual real estate within the virtual world  130 , but may also represent real-world goods or services purchased from within the virtual world  130 . 
     In one embodiment, client storage  104  may store a client profile  106  and a web profile  116 . Client profile  106  may be a data structure describing a user&#39;s interactions with virtual objects  132  while using client application  109 . For example, client profile  106  may include a plurality of interaction records, each describing any virtual objects  132  that the user interacted with in virtual world  130 . Each record may be based on descriptive data (e.g., keywords, metadata, object properties, etc.) related to the virtual object  132 , and may be provided by client application  109 . Further, each interaction record may include characteristics of the user interaction itself (e.g., type of interaction, date/time, duration, etc.) Such characteristics may be used to determine how much the user interacted with a virtual object  132 , and thus to determine how much interest the user has in that particular virtual object  132 . For example, a virtual object  132  that the user has devoted a great deal of attention to (e.g., carried, used, operated, looked at closely and for an extend periods of time, etc.) may be determined to be of more interest to the user than an object which the user looked at briefly while “walking” through a virtual room. Further, the records included in the client profile  106  may describe a virtual object  132  that has been explicitly designated by the user as an object of interest. For example, while in the virtual world  130 , the user may perform a command indicating that a particular virtual object  132  is an object of interest. 
     In one embodiment, web profile  116  may be a data structure including data describing the user&#39;s web browsing and search history in browser application  119 . For example, web profile  116  may include a plurality of records, each storing data describing the content of any web pages viewed by the user, as well as data describing the web sites hosting the web pages. Further, each record may describe web searches performed by the user, web bookmarks created by the user, web “cookies” received by browser application  119 , and the like. A method of generating web profile  116  is discussed below with reference to  FIG. 3 , according to one embodiment. 
     In one embodiment, client application  109  may be configured to present users with virtual objects  132  based on an analysis of web profile  116 . Client application  109  may analyze web profile  116  to determine objects of interest based on web content (e.g., web pages, web sites, discussion boards, blogs, etc.) that the user has viewed in browser application  119 . As used herein, objects of interest may include goods, services, topics of discussion, etc. The user of client application  109  may then be presented with virtual objects  132  that match the objects of interest to the user. Virtual objects  132  may include, for example, a virtual representation of a car that the user has read about in browser application  119 , a virtual store (e.g., virtual store  220  shown in  FIG. 2 ) selling goods or services that the user has searched for in browser application  119 , and the like. Optionally, objects of interest may be determined by evaluating whether the user&#39;s interest exceeds a predefined level of interest (e.g., the user viewed at least two web sites related to a given object in the user&#39;s last web browsing session, etc.). 
     In one embodiment, matching virtual objects  132  may be presented to the user immediately in response to a command performed in browser application  119 . For example, upon viewing web content related to a particular car model, the user may select a button in a toolbar provided by a plug-in included in browser application  119 . In response, client application  109  may be initiated, and may present the user with a virtual representation of the car. Alternatively, matching virtual objects  132  may be presented in the next instance that the user initiates client application  109  in order to view the virtual world  130 . 
     In one embodiment, a matching virtual object  132  may be presented by “teleporting” the user to the object&#39;s location within virtual world  130 . That is, the user moves instantaneously to location of the virtual object  132 , without having to experience any simulated travel (e.g., walking, running, flying, etc.) from a previous location of virtual world  130 . In the event of multiple matching virtual objects  132 , client application  109  may present the matching virtual objects  132  in list form (e.g., a list of object names, a list of object images, etc.). In such a list, clicking on an object name or image may cause the user to be teleported to the location of the corresponding virtual object  132 . Further, the list may be sorted according to how closely each virtual object  132  matches the user&#39;s web profile  116 . Alternatively, client application  109  may present multiple matching virtual objects  132  in map form (e.g., a map of virtual world  130  including visual markers indicating the locations of matching virtual objects  132 .). 
     In one embodiment, client application  109  may be configured to present a user with web content based on client profile  106 . More specifically, client application  109  may initiate browser application  119  in order to display web content (e.g., web sites, search results, etc.) related to virtual objects  132  that the user has interacted with in client application  109 . Such related web content may include, for example, a web site hosting a discussion board for users of a particular location in virtual world  130 , a web store selling a particular object that the user viewed as a virtual object  132  within virtual world  130  (i.e., an object viewed using client application  119 ), and the like. The related web content may be presented immediately in response to a user command performed in client application  109 . For example, upon interacting with a virtual representation of a car in virtual world  130 , the user may perform a command to view web content related to the car. In response, browser application  119  may be instantiated as a stand-alone application (i.e., separate from the client application  109 ), and may present the user with a web page including performance data for the real world version of the car. Alternatively, the related web content may be presented in the next instance that the user initiates the browser application  119 . 
     Of course, the embodiments described above are intended to be illustrative, and are not limiting of the invention. Other embodiments are broadly contemplated. For example, client profile  106  and web profile  116  may be stored on server  120 , rather than on client computer  110 . In another example, the functionality of client application  109  may be incorporated into a server-side application, such as an application hosting the virtual world  130 , or in a separate application (e.g., browser application  119 ). In yet another example, client profile  106  and web profile  116  may be combined in a single data structure. In yet another example, the functionality of the browser application  119  may be incorporated into the client application  109 . 
       FIG. 3  is a flow diagram illustrating a method  300  for generating a web profile describing user interactions in a browser application, according to one embodiment of the invention. Persons skilled in the art will understand that, even though the method is described in conjunction with the systems of  FIGS. 1-2 , any system configured to perform the steps of method  300 , in any order, is within the scope of the present invention. 
     The method  300  begins at step  310 , where a browser application detects a user interaction with web content. For example, browser application  119  (shown in  FIG. 1 ) may detect a user clicking on a hyperlink included in a web page displayed within the browser application  119 . Optionally, detecting the user interaction may be triggered by a manual user command. For example, the user may click on a command button included in a toolbar of browser application  119 , thus configuring a plug-in included in browser application  119  to detect any subsequent user interaction within a displayed web page. 
     At step  320 , any descriptive keywords associated to the web content may be stored in a web profile (e.g., web profile  116  shown in  FIG. 1 ). The web profile may be a data structure configured to describe characteristics of the user&#39;s past interactions with web content. The web content may relate to objects of interest to the user. As used herein, the term “object of interest” may refer to a product, a service, a topic of discussion, and the like. For example, assume the user of browser application  119  is interacting with a web page describing various portable music players. In this case, the web page may include the keywords “music,” “player,” “portable,” “MP3” and the like. Such keywords describe the content of web page, and may be stored in web profile  116 . Web profile  116  may be used to draw inferences as to virtual objects  132  that the user may be interested in while interacting with virtual world  130  (shown in  FIG. 1 ). This use of web profile  116  is described below with reference to  FIG. 4 . 
     At step  330 , a domain address for the web content may be stored in the web profile. For example, a uniform resource locator (URL) address of the web page describing various portable music players may be stored in web profile  116 . At step  340 , the user&#39;s search history within the browser application  119  may be stored in web profile  116 . At step  350 , any bookmarks (i.e., saved domain addresses for specific network locations) created by the user within browser application  119  may be stored in web profile  116 . Steps  340  and  350  may be performed in response to an event, such as the user interacting with web content, the user performing a search within the browser application, or the user adding a bookmark within the browser application. Alternatively, steps  340  and  350  may be stored in the web profile based to a predetermined schedule, when the web profile is to be used, or on any other suitable basis. After step  350 , the method  300  terminates. Of course, method  300  is provided for illustrative purposes only, and is not limiting of the invention. It is contemplated that the steps of method  300  may be modified to incorporate other data describing user interactions into web profile  116 . Such modifications may be made to suit particular situations, and are thus contemplated to be in the scope of the invention. 
       FIG. 4  is a flow diagram illustrating a method  400  for presenting virtual objects of interest to a user based on a web profile, according to one embodiment of the invention. Persons skilled in the art will understand that, even though the method is described in conjunction with the systems of  FIGS. 1-2 , any system configured to perform the steps of method  400 , in any order, is within the scope of the present invention. 
     The method  400  begins at step  410  by receiving a user command to view a virtual world. For example, a user may issue a command to start the client application  109  in order to view the virtual world  130 . Optionally, the user may issue the command to view the virtual world  130  within the browser application  119 . For example, the user may click on a command button included in a toolbar of browser application  119  in order to bring up the client application  109 . At step  420 , a web profile corresponding to the user may be analyzed to determine objects of interest to the user. For example, client application  109  may be configured to analyze data stored in web profile  116  (e.g., keywords, domain addresses, bookmarks, searches, etc.) in order to determine objects that interested the user while using browser application  119 . Optionally, objects of interest may be determined by evaluating whether the user&#39;s interest exceeds a predefined level of interest (e.g., the user viewed at least two web sites related to a given object in the user&#39;s last web browsing session, the user viewed five web pages related to the object, the user performed three web searches related to the object, the user clicked on two hyperlinks related to the object, etc.). In one embodiment, the web profile may have been generated using method  300  (described above with reference to  FIG. 3 ). 
     At step  430 , the client application may determine any objects included in the virtual world that match the objects of interest. For example, client application  109  may be configured to determine any virtual objects  132  included in virtual world  130  that match the objects described by web profile  116 . For example, if web profile  116  includes historical data indicating that the user is interested in portable music players, then client application  109  may determine any virtual objects  132  that represent portable music players, or any stores that may sell such items (e.g., virtual store  220  shown in  FIG. 2 ). At step  440 , the client application may determine the locations of the determined virtual objects within the virtual world. For example, client application  109  may determine the locations of virtual world  130  that include the virtual objects  132  determined at step  430  (e.g., the coordinates of the virtual store  220  selling portable music players). 
     At step  450 , the virtual objects and their locations ordered may be presented to the user within the virtual world. For example, virtual objects  132  that are determined to be objects of interest may be presented in a user interface of client application  109 . Such a user interface may be a simple list of object names, a map indicating object locations, and the like. Optionally, the user may be “transported” directly to the location of a virtual object (e.g., the user appears inside the virtual store  220 , and is presented with a virtual portable music player). In one embodiment, virtual objects  132  may be shown with graphical indicators included in the user&#39;s view of the virtual world (e.g., user display  200  shown in  FIG. 2 ). Such indicators may be configured to indicate an object interest to the user, and may include arrows, superimposed text or symbols, highlighting, animation, colors or borders applied to the virtual objects  132 . After step  450 , the method  400  terminates. 
       FIG. 5  is a flow diagram illustrating a method  500  for presenting web content of interest to a user based on user interactions within a virtual world, according to one embodiment of the invention. Persons skilled in the art will understand that, even though the method is described in conjunction with the systems of  FIGS. 1-2 , any system configured to perform the steps of method  500 , in any order, is within the scope of the present invention. 
     The method  500  begins at step  510 , where a browser application detects a user interaction with a virtual object. For example, client application  109  (shown in  FIG. 1 ) may detect a user interacting with a virtual object  132  included in virtual world  130 . Such an user interaction may include, e.g., touching an object, picking up an object, looking at an object, walking into a virtual building, operating an object, etc. 
     At step  520 , characteristics of the virtual object may be stored in a client profile (e.g., client profile  106  shown in  FIG. 1 ). At step  530 , characteristics of the user&#39;s interaction with the virtual object may be stored in the client profile. Generally, the client profile may be a data structure configured to store descriptive characteristics of virtual objects, as well as characteristics of the user&#39;s past interactions with the virtual objects while using a client application. For example, assume the user of client application  109  is interacting with a virtual object  132  representing a portable music player. In this case, client application  109  may store data describing the virtual object  132  in client profile  106  (e.g., object owner, location, dimensions, color, type, etc). Such data may be based on descriptive data provided by virtual world  130  (e.g., keywords, metadata, etc.). Further, client application  109  may store data describing the user&#39;s interaction with virtual object  132  in client profile  106 . Such data may include, e.g., a degree and type of interaction, how long the user interacted with the object, what the user was doing at the time of the interaction, a location of the interaction, etc. Generally, client profile  106  may be used to draw inferences as to web content that the user may be interested in while using browser application  119 . 
     At step  540 , a user command to view web content may be received. For example, a user may issue a command to start browser application  119  in order to view web content. Optionally, the user may issue the command to view web content within the client application  109 . For example, the user interacting with a virtual object  132  may issue a command within client application  109  in order to view web content related to the virtual object  132 . At step  550 , a client profile corresponding to the user may be analyzed to determine virtual objects  132  of interest to the user. For example, client application  109  may be configured to analyze data stored in client profile  106  in order to determine virtual objects  132  that the user interacted with while using client application  109 . Such data may include descriptions of virtual objects  132  themselves, as well as descriptions of the user&#39;s interactions with the objects. Optionally, the virtual objects  132  of interest to the user may be determined by evaluating whether the user&#39;s interest exceeds a predefined level of interest (e.g., the user interacted with a given virtual object  132  for at least 10 seconds, etc.). 
     At step  560 , web content relevant to virtual objects  132  of interest to the user may be identified. For example, client application  109  may be configured to identify any web content (e.g., web sites, web pages, discussion boards, blogs, portals, etc.) that may be relevant to virtual objects  132  that the user interacted with included in virtual world  130 . In some cases, a virtual object  132  may be considered to be of interest to the user based on the interaction with the virtual object, including the type of interaction, duration of interaction, etc. For example, assume client profile  106  indicates that the user spent a given amount of time interacting with a virtual representation of a particular type of car while using client application  109 . In this case, client application  109  may determine that this type of car is of interest to the user, and may thus search for and identify any web content related to this type of car (e.g., web sites of car dealers, web pages including car reviews, etc.). 
     At step  570 , the web content may be presented to the user within a browser application. For example, browser application  119  may present the user with a list of hyperlinks to web content related to virtual objects  132  of interest to the user. Optionally, the user may be presented directly with a web page including relevant content. After step  570 , the method  500  terminates. 
     While the foregoing is directed to embodiments of the present invention, other and further embodiments of the invention may be devised without departing from the basic scope thereof, and the scope thereof is determined by the claims that follow.