Patent Publication Number: US-2023144016-A1

Title: Cognitive persona embeddings for secure omni-channel personalized recommendations

Description:
CROSS-REFERENCE TO RELATED APPLICATION(S) 
     The present application claims priority to and is a continuation of U.S. patent application Ser. No. 17/520,106, filed Nov. 5, 2021. All sections of the aforementioned application(s) and/or patent(s) are incorporated herein by reference in their entirety. 
    
    
     BACKGROUND 
     A micro expression is a facial expression that only lasts for a short moment. It may be considered the innate result of a voluntary and an involuntary emotional response occurring simultaneously and conflicting with one another, and may occur when the amygdala (the emotion center of the brain) responds appropriately to the stimuli that the individual experiences. In some instances, the individual wishes to conceal this specific emotion. This may result in the individual very briefly displaying true emotions followed by a false emotional reaction. 
     Human emotions may be considered an unconscious biopsychosocial reaction that derives from the amygdala and typically last 0.5-4.0 seconds, although a micro expression will typically last less than 0.5 seconds. Unlike regular facial expressions it is very difficult to hide micro expression (e.g., unconscious) reactions. Micro expressions have a low probability of being controlled as they happen in a fraction of a second, but it is possible to capture someone&#39;s expressions with a high-speed camera and replay them at much slower speeds. Micro expressions commonly show the following emotions: disgust, anger, fear, sadness, happiness, contempt, and surprise, as well as a wide range of positive and negative emotions not all of which are encoded in facial muscles. 
     This background information is provided to reveal information believed by the applicant to be of possible relevance. No admission is necessarily intended, nor should be construed, that any of the preceding information constitutes prior art. 
     SUMMARY 
     A system is described for embedding users&#39; preferences and behaviors based on their interactions with an array of devices. The disclosed subject may allow for use of observation/behavior for encoding, multiple scale models (e.g., building of a local/personal model and global ML models generalized by context), multiple evaluations that are influenced by fit to current context, or open understanding of decisions in which a user is allowed to query which embedding/behavior contributed to recommendation. 
     In an example, an apparatus may include a processor and a memory coupled with the processor that effectuates operations. The operations may include receiving observation information (e.g., behaviors such as micro expressions) associated with a first user profile (e.g., electronic profile for user) for a first user device; representing as encodings the observation information associated with the first user profile; determining, based on the encodings, a local model for the first user profile for the first user device; and granting access to or distributing the local model to a plurality of services or devices that may be used by the first user profile. 
     This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Furthermore, the claimed subject matter is not limited to limitations that solve any or all disadvantages noted in any part of this disclosure. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Reference will now be made to the accompanying drawings, which are not necessarily drawn to scale. 
         FIG.  1    illustrates an exemplary system that may use cognitive persona embeddings for secure omni-channel personalized recommendations or other actions; 
         FIG.  2    illustrates an exemplary method for cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. 
         FIG.  3    illustrates an exemplary method for cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. 
         FIG.  4    illustrates an exemplary system for cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. 
         FIG.  5    illustrates a schematic of an exemplary network device. 
         FIG.  6    illustrates an exemplary communication system that provides wireless telecommunication services over wireless communication networks. 
     
    
    
     DETAILED DESCRIPTION 
     There is an increasing need to share information and preferences for a user across all devices/verticals that may exist within or across enterprises. Personalization to go will be a way for users to privately carry their own recommendations and preferences on devices with which they interact in the world. This personalization can be on a device or securely synced in the cloud to convey users&#39; local fingerprint/embedding with long-term memory and instantaneous (pre-cognitive) interactions. With access to precognitive measurements of the user, the need will arise to securely update those preferences. That update can occur on mobile devices (including cars), in the home (for a family) or in a cloud environment. Updates must be securely transmitted via partial differential privacy such that a single user&#39;s embedding (e.g., encoding) cannot be precisely reconstructed if those updates are captured. Additionally, to provide an “omni-channel” personalization for best user satisfaction, the personalization should improve customer satisfaction and service for both vertical products (different phones, devices or games within a same use class) and horizontal products (different services like entertainment, personal chat, etc.). Additionally, these “omni-channel” updates can also handle larger groups of people (e.g., a family), which binds to the privacy settings and updates of the encodings. 
       FIG.  1    illustrates an exemplary system that may use cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. System  100  may include network  105 . Device  101  (e.g., a mobile phone), smart car  102 , device  103 , sensor  104 , base station  106 , base station  111 , parameter server  107 , service server  108 , or the like may be communicatively connected with each other via network  105 . Network  105  may include vRouters, access points, DNS servers, firewalls, or the like virtual or physical entities. It is contemplated that the functions disclosed herein may be distributed over multiple physical or virtual entities or located within a single physical or virtual entity. In an example, the functions of parameter sever  107  and service server  108  may be functions located within service server  108  alone. Sensor  104  may be able to communicate to network  105  through a wired or wireless connection. 
     Sensor information may be captured by sensor  104 , smart car  102 , device  101 , device  103 , or other devices in proximity to a person (e.g., user  109  or user  110 ). In this example, device  101  and smart car  102  may be particularly associated with user  109  based on a user profile. The sensor information may include bio related information (e.g., bio imprints), such as heartbeat waves pattern, salinity, pulse, chemical composition of body (e.g., composition of adjacent fluid or tissue), person&#39;s voice pattern, person&#39;s gait, orientation of sensor  104  (e.g., accelerometer or gyroscope information), audio captured, video captured, or sensed temperature, among other things. The information may include location information (e.g., location imprints). The location information may be determined by the consideration of one or more of the following: global positioning system information, wireless signal strength near sensor  104 , wireless signal presence near sensor  104  (e.g., proximate to another sensor, which may be implanted or connected with the same or different person), accelerometer information, or gyroscope information, among other things. The information may be recorded over time (e.g., by sensor  104 , smart car  102 , or device  101 ). 
     In an example scenario, sensor  101  may record video within a time period and send the video to server  108 . Server  108  may process the video in a manner to analyze unconscious behaviors (e.g., micro expressions) of one or more objects (e.g., persons or pets) within the video. In this example, the micro expressions may be facial expressions. Micro expressions are usually considered facial expressions that occur within a fraction of a second. This involuntary emotional leakage may expose a person&#39;s true emotions. It is contemplated that the movement of other parts of the body may be considered with regard to micro expressions. The stimulus may be provided by parameter server  107 . In this example, the content may be an originally released movie or other content that may have additional stimulus added (e.g., text, video, or audio) by a service provider that was not in the original movie. More generally, stimulus may include audio (e.g., audio alert from mobile device, audio alert from TV, audio alert from smart speaker, audio alert from doorbell system, etc.), video (e.g., text/video alert from mobile device, text/video alert from TV, etc.), or other stimuli (e.g., changes of color or brightness of a display, changed brightness of room lighting, etc.). In another embodiment, the parameter server  107  may identify and track the co-occurrence of an these general, externally created stimuli either through ancillary sensors  101  or  103  or through direct messaging of the begin and end of activities controlled by one or more devices  102 ,  101 ,  103 . For example, an autonomous car  102  may execute a dis-preferred navigation choice by the user  109 , or content selected for playback on device  103  may be identified as a trending favorite for user  110 . 
       FIG.  2    illustrates an exemplary method for cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. At step  121 , receive, by parameter server  107 , observation information associated with a first user profile (e.g., user  109 ) for a first user device (e.g., device  101 ). The observation information may include the sensor information or the like as provided herein. At step  122 , creating encodings based on the observation information associated with the first user profile. The encoding may be relatively basic electronic representations that indicate the interactions of user  109 . Feedback may be transformed into a vectorized update. In an example, the encodings may be an alphanumeric representation that indicates the stimulus and the response by user  109  via device  101  (or smart car  102 , device  104 , etc.). In another example, after information is received, a change may be integrated into the expected distribution of user actions. In one embodiment, that update can utilize reinforcement learning (RL) to automatically tune the distribution with a higher precision. Reinforcement learning is a machine learning (ML) technique that produces a prediction but then observes the effects of that prediction on its environment to receive a reward (a positive reward for correct behavior or a negative reward for incorrect behavior). The use of RL (as opposed to other ML techniques) allows for self-managed updates (e.g., personalization, recalibration, gradual distribution changes) that may otherwise require more manual intervention to update the encoding models and representations from an action at hand (e.g., tensor). Supervised and unsupervised machine learning methods (e.g., neural networks) could also be used instead of or in addition to the aforementioned RL method in order to generate the vectorized updates. 
     At step  123 , determining, based on the encodings, a local model for the first user profile for device  101 . This local model in this instant is meant to be constrained to the interactions of user  109  and device  101 . It is contemplated that it may be constrained by the location (e.g., geographic boundary) of user  109 . At step  124 , granting access to (e.g., remote access) or distributing (e.g., sending to remote servers) the local model to a plurality of services that may be used by device  101 . The types of service may include a gaming service, an electronic mail service, a weather service, or a public safety service, among others. It is contemplated that parameter server  107  may receive encodings associated with a plurality of different user profiles and use the encodings associated with the plurality of different user profiles to create a global model for many users in a similar context (e.g., similar device, similar environmental information, etc.). The global model may be distributed or accessed in a similar manner to the local model. 
     With continued reference to the scenario associated with  FIG.  2   , there may be a refined aggregate model created. For example, based on the local model and global model(s) creating a refined aggregate model for the first user profile. The refined aggregate model may be for devices that user  109  has not interacted with before and may be considered a personalized default model for user  109 . 
       FIG.  3    illustrates an exemplary method for cognitive persona embeddings for secure omni-channel personalized recommendations or other actions. At step  131 , an indication of an authentication may be received that associates user  109  with device  101 . This authentication may be or may not include explicit checking of an encoding  122  before proceeding (e.g., an auto-authentication may occur as part of a long-running interactive user session instead of an explicit task start and authentication requirement). At step  132 , the indication of user  109  in step  131  may trigger obtaining local user  109  information associated with device  101  linked to user  109  or at step  133 , global user  109  information associated with a plurality of devices linked to user  109 . The global user  109  information is for different types of devices used by the user  109 . At step  134 , global information associated with a plurality of different devices linked to a plurality of different users is received. At step  135 , determining a model associated with the user profile based on the global user  109  information associated with the plurality of devices linked to the first user profile, local user  109  information associated with device linked to the first user profile, or the global information associated a plurality of different devices linked to the plurality of different users. It is contemplated that global user  109  information, local user  109  information, or global information may be encoded and used to create one or more models. The global information may be for different groups (e.g., family, co-workers, role-based derivations in a specific profession, a specific device type used by multiple users, specific services used by multiple users at a location, services used by multiple users during a period, or the like). The global information is meant to simultaneously offer a back-up encoding model (e.g., if a user or device hasn&#39;t been seen before) and to smooth the differences (e.g., create more natural probability distributions of actions and encodings) across users and devices with more observations. A secondary use for global information is as a back-up for network constrained environments, where one or more model created by the service  108  can not be quickly or sufficiently distributed through the network  105  to the different user devices,  101 ,  102 , or  103 . 
     With continued reference to  FIG.  3   , at step  136 , sending an update message to a service server. The service server may be a server whose primary function is to help operate a particular service or services. The service server may be physical or virtual. The update message of step  126  may include the model of step  135  or encoding of step  135 . 
     The service server may operate a service for device  101  based on the encoding using the model. The plurality of different devices may be indicative of different types of devices, such as a mobile phone, a smart vehicle (e.g., autonomous or connected car), laptop computer, desktop computer, XR headset, smart watch, smart speaker, or tablet computer, among other devices. 
     The disclosed system may allow and respond to requests to explain the reasons for the type of personalization of a service. For example, providing that an option was turned on/off based on particular local user  109  response to stimuli or global response to stimuli. In addition, there may be temporal updates of the model based on learning over a period. These learnings may be driven by explicit local or global model updates or via an automated reinforcement learning (RL) process previously described. The learning may be based on new or similar stimuli. Further, there may be testing of the model that uses the encodings for a bias issue or a privacy issue. When the bias issue or privacy issue is discovered via testing, there may be an update of the encoding or the model to remove the bias issue or the privacy issue. The model may be tested locally (e.g., device  101  for user  109 ) or on a more global level (e.g., parameter server  107  or service server  108  for many users). Further, the bias or privacy issue may be detected and dispatched (or buffered) for an encoding update at a later time, which may involve local or global level models and/or the inclusion of varying device specifications. In both situations, the bias or privacy issue will be analyzed with the intention to simultaneously solve it for both the current user and other users that would receive the model updates. It is contemplated herein that the subject matter, such as in  FIG.  2    or  FIG.  3   , may have steps that occur solely on one device or distributed over different devices. 
     The disclosed systems, methods, and apparatuses may use information regarding unconscious behaviors or conscious behaviors for recommendations, authentication, or other actions. As provided herein, the information obtained may be a mix of high frequency, precognitive signals (e.g., brain or micro-expression reaction), subsequent user actions (spoken sentiment, large facial expression, logging out of app, specific gestures, interactions with device&#39;s user interfaces), and other information, such as time of day, weather, or location, among other things. The obtained information may be used for authentication services (e.g., for static identity and activities) that uses conscious or unconscious reactions. Discovery of unconscious preferences may be a significant part of identification of a user and may also be utilized with recommendation services. The obtained information may be used for services that analyze or predict a demographic or personal attribute given stimulus (e.g., video content) and the user&#39;s reaction (e.g., via neurological-based behavior). Some preferences by a user are unconscious and difficult for them to discover, so the disclosed system may allow for discovery of this unconscious information and use in seemingly unusual situations, such as dating profiles (e.g., there may be generated an unconscious preference score for each profile) or job applications for various professions. 
     The disclosed system may automatically differentiate recommendations (which may include advertising or alerts) by different context (e.g., work, with friends, at home), behavioral observation (conscious or unconscious), or magnitude of behavioral observation (e.g., passionate, ambivalent, etc.) that may be specifically trained for each user. In an example, the disclosed system may determine who is viewing and using a device. The system may allow for disambiguation between who is watching and who “has the remote” as “primary viewer” by unconscious behavioral differences. In addition, the system may include bias detection (e.g., the user&#39;s demeanor generally alone or with other users). The obtained sensor information may be processed in a different way (e.g., aggregated on a different level) and may cause for a modified analysis (e.g., although it appears user  110  enjoyed a movie with multiple people, yet tests place user  110  as generally optimistic, so the system normalizes the behavioral classification to only mild satisfaction for user  110 ). 
     The disclosed system may automatically authenticate a user identity based on behavior during tasks (e.g., continuous tasks) to validate long-term identity for a service. In an example situation regarding account sharing, based on unconscious information (e.g., high pulse) and conscious information (e.g., password), there may be a determination that a user with a high pulse is just excited versus up to something nefarious (e.g., account fraud). 
     Deeper understanding of user preferences where systems or the user may be unable to adequately express their need, interest, or its magnitude provides a foundation for a rich recommendation system without explicit expression by user (or complementing it). With passive preference determination, a provider can send real-time feedback to content creators and advertisers to improve or otherwise adjust products for a specific user and identity/demographic. Also, the system allows for detection of “tune away” or loss of interest as well as what was a likely distractor for interest (dislike, distraction, etc.). The system allows for combination of multiple methods for authentication (beyond two-factor authentication) that have a rich, hard to emulate process. The system may attempt to evoke specific behavior or reaction from user to provide that expectation as feature input to system (e.g., in the case of fraud detection or normalization estimate). 
     Additional use cases for the disclosed systems include therapy situations. For example, usage in education and therapy situations (e.g., Cognitive Behavioral Therapy) where the system couples short- and long-term responses with the user&#39;s desire to change a response (e.g., afraid of clowns, but gradual exposure strategically embedded in video (e.g., movie or TV) or other stimulus to clown-like items may lead to a reduction in perceived and actual fear). 
     The disclosed subject matter provides for embedding users&#39; preferences and behaviors based on their interactions with an array of devices, such as within or across enterprises. Utility goals for the system may be precognitive feedback or implicit discovery. An example of precognitive feedback mechanism for persona context encoding is the following: computationally updating two personalization embeddings, such as device/vertical (e.g., device across an enterprise) and action/context (e.g., a user&#39;s actions in a context with a specific device). An example of implicit discovery of tuning/personalization parameters may be a combination of person-based, device class, and service offered, or the like. To achieve these goals, based on available—and potentially heterogeneous—data, a common high-dimensional embedding is calculated for each user. This embedding aims to encode and predict user behavior patterns, and may be updated or enhanced with time based on factors including but not limited to modified data sources, shift in user/user group behavior pattern, or prioritized business metrics. In current state of the art systems, recommendation and personalization must be retrained with every task and model through an enterprise. In current systems, adaptation and personalization are explicit (people have to say/correct themselves) and static system personalization from large bodies of individuals may be too rigid or generic (need a probability of outputs) for strong recommendations or authentication (can you detect when a departure from this embedding has occurred). In comparison, the disclosed subject matter allows integration of common user features across devices. This enables more integrated personalization opportunities by learning to utilize common usage patterns across devices or user segments. As and when required, input and output communication channels can be augmented with security/privacy protocols to ensure the feasibility of this inter-context knowledge transfer process in light of regulatory/ethical/privacy guidelines. See  FIG.  4   . 
     With continued reference to  FIG.  4   , there may be personalized tuning for device  101 , which may be associated with verticals. Interactions may build skillsets, such as user  109  information regarding driving speed of a car and biking speed on a stationary bike may translate to operation of an autonomous vehicle. Behaviors may be encoded (e.g., how user  109  likes pasta/steak) based on types of restaurants user  109  eats at, which may then be conveyed to appliance settings (e.g., oven settings). There may be privacy preservation while passing around models (e.g., tuning) which may be based on shared delta from a specific device (e.g., similar to a security token). 
     It is contemplated that the models or encodings may be for physical users or artificial intelligence-based personas (e.g., driving agents in a race car versus truck versus a consumer bus), which may benefit from tow embedding sources (verticals and context/persona). There may be application of part of embedding for non-related persona similarity evaluations, such as find similar users or find similar verticals by nearest match or find partners that can ride back with user  109 , instead of using them for personalization. There may be determination of different preferences, such as swipe direction of user  109 , preferred embedding learned (e.g., phone preferred over laptop or smart vehicle), or using precognitive observations versus expectation (e.g., user  109 &#39;s precognitive negative feedback versus an expected satisfaction) which can be quickly A/B tested to find if user personas or broader classes prefer this. 
     Using the disclosed subject matter there may be possibility for larger standard establishment (between devices and user profiles) in which personalization preferences are locally managed by the user and only shared when proximally solicited (instead of cookies and remote management or whole ownership). Recalibration or personalization can be continuous or restarted. Optionally, a marketplace for shared profiles can be created and used, which may improve embedding specificity with additional data describing user/vertical or the personal actions. Differentially private noise injection can be integrated whenever data is shared between components (e.g., to/from user devices, cloud, across enterprise, etc.) in order to appropriately guarantee user privacy based on user agreement within and across enterprises. 
       FIG.  5    is a block diagram of network device  300  that may be connected to or comprise a component of system  100 . Network device  300  may comprise hardware or a combination of hardware and software. The functionality to facilitate telecommunications via a telecommunications network may reside in one or combination of network devices  300 . Network device  300  depicted in  FIG.  5    may represent or perform functionality of an appropriate network device  300 , or combination of network devices  300 , such as, for example, a component or various components of a cellular broadcast system wireless network, a processor, a server, a gateway, a node, a mobile switching center (MSC), a short message service center (SMSC), an automatic location function server (ALFS), a gateway mobile location center (GMLC), a radio access network (RAN), a serving mobile location center (SMLC), or the like, or any appropriate combination thereof. It is emphasized that the block diagram depicted in  FIG.  5    is exemplary and not intended to imply a limitation to a specific implementation or configuration. Thus, network device  300  may be implemented in a single device or multiple devices (e.g., single server or multiple servers, single gateway or multiple gateways, single controller or multiple controllers). Multiple network entities may be distributed or centrally located. Multiple network entities may communicate wirelessly, via hard wire, or any appropriate combination thereof. 
     Network device  300  may comprise a processor  302  and a memory  304  coupled to processor  302 . Memory  304  may contain executable instructions that, when executed by processor  302 , cause processor  302  to effectuate operations associated with mapping wireless signal strength. 
     In addition to processor  302  and memory  304 , network device  300  may include an input/output system  306 . Processor  302 , memory  304 , and input/output system  306  may be coupled together (coupling not shown in  FIG.  5   ) to allow communications between them. Each portion of network device  300  may comprise circuitry for performing functions associated with each respective portion. Thus, each portion may comprise hardware, or a combination of hardware and software. Input/output system  306  may be capable of receiving or providing information from or to a communications device or other network entities configured for telecommunications. For example, input/output system  306  may include a wireless communications (e.g., 3G/4G/GPS) card. Input/output system  306  may be capable of receiving or sending video information, audio information, control information, image information, data, or any combination thereof. Input/output system  306  may be capable of transferring information with network device  300 . In various configurations, input/output system  306  may receive or provide information via any appropriate means, such as, for example, optical means (e.g., infrared), electromagnetic means (e.g., RF, Wi-Fi, Bluetooth®, ZigBee®), acoustic means (e.g., speaker, microphone, ultrasonic receiver, ultrasonic transmitter), or a combination thereof. In an example configuration, input/output system  306  may comprise a Wi-Fi finder, a two-way GPS chipset or equivalent, or the like, or a combination thereof. 
     Input/output system  306  of network device  300  also may contain a communication connection  308  that allows network device  300  to communicate with other devices, network entities, or the like. Communication connection  308  may comprise communication media. Communication media typically embody computer-readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. By way of example, and not limitation, communication media may include wired media such as a wired network or direct-wired connection, or wireless media such as acoustic, RF, infrared, or other wireless media. The term computer-readable media as used herein includes both storage media and communication media. Input/output system  306  also may include an input device  310  such as keyboard, mouse, pen, voice input device, or touch input device. Input/output system  306  may also include an output device  312 , such as a display, speakers, or a printer. 
     Processor  302  may be capable of performing functions associated with telecommunications, such as functions for processing broadcast messages, as described herein. For example, processor  302  may be capable of, in conjunction with any other portion of network device  300 , determining a type of broadcast message and acting according to the broadcast message type or content, as described herein. 
     Memory  304  of network device  300  may comprise a storage medium having a concrete, tangible, physical structure. As is known, a signal does not have a concrete, tangible, physical structure. Memory  304 , as well as any computer-readable storage medium described herein, is not to be construed as a signal. Memory  304 , as well as any computer-readable storage medium described herein, is not to be construed as a transient signal. Memory  304 , as well as any computer-readable storage medium described herein, is not to be construed as a propagating signal. Memory  304 , as well as any computer-readable storage medium described herein, is to be construed as an article of manufacture. 
     Memory  304  may store any information utilized in conjunction with telecommunications. Depending upon the exact configuration or type of processor, memory  304  may include a volatile storage  314  (such as some types of RAM), a nonvolatile storage  316  (such as ROM, flash memory), or a combination thereof. Memory  304  may include additional storage (e.g., a removable storage  318  or a non-removable storage  320 ) including, for example, tape, flash memory, smart cards, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, USB-compatible memory, or any other medium that can be used to store information and that can be accessed by network device  300 . Memory  304  may comprise executable instructions that, when executed by processor  302 , cause processor  302  to effectuate operations to map signal strengths in an area of interest. 
       FIG.  6    depicts an exemplary diagrammatic representation of a machine in the form of a computer system  500  within which a set of instructions, when executed, may cause the machine to perform any one or more of the methods described above. One or more instances of the machine can operate, for example, as processor  302 , device  101 , smart car  102 , device  103 , base station  106 , parameter server  107 , base station  11 , service server  108 , sensor  104 , and other devices of  FIG.  1    and  FIG.  4   . In some examples, the machine may be connected (e.g., using a network  502 ) to other machines. In a networked deployment, the machine may operate in the capacity of a server or a client user machine in a server-client user network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. 
     The machine may comprise a server computer, a client user computer, a personal computer (PC), a tablet, a smart phone, a laptop computer, a desktop computer, a control system, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. It will be understood that a communication device of the subject disclosure includes broadly any electronic device that provides voice, video or data communication. Further, while a single machine is illustrated, the term “machine” shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methods discussed herein. 
     Computer system  500  may include a processor (or controller)  504  (e.g., a central processing unit (CPU)), a graphics processing unit (GPU, or both), a main memory  506  and a static memory  508 , which communicate with each other via a bus  510 . The computer system  500  may further include a display unit  512  (e.g., a liquid crystal display (LCD), a flat panel, or a solid state display). Computer system  500  may include an input device  514  (e.g., a keyboard), a cursor control device  516  (e.g., a mouse), a disk drive unit  518 , a signal generation device  520  (e.g., a speaker or remote control) and a network interface device  522 . In distributed environments, the examples described in the subject disclosure can be adapted to utilize multiple display units  512  controlled by two or more computer systems  500 . In this configuration, presentations described by the subject disclosure may in part be shown in a first of display units  512 , while the remaining portion is presented in a second of display units  512 . 
     The disk drive unit  518  may include a tangible computer-readable storage medium on which is stored one or more sets of instructions (e.g., software  526 ) embodying any one or more of the methods or functions described herein, including those methods illustrated above. Instructions  526  may also reside, completely or at least partially, within main memory  506 , static memory  508 , or within processor  504  during execution thereof by the computer system  500 . Main memory  506  and processor  504  also may constitute tangible computer-readable storage media. 
     As described herein, a telecommunications system may utilize a software defined network (SDN). SDN and a simple IP may be based, at least in part, on user equipment, that provide a wireless management and control framework that enables common wireless management and control, such as mobility management, radio resource management, QoS, load balancing, etc., across many wireless technologies, e.g. LTE, Wi-Fi, and future 5G access technologies; decoupling the mobility control from data planes to let them evolve and scale independently; reducing network state maintained in the network based on user equipment types to reduce network cost and allow massive scale; shortening cycle time and improving network upgradability; flexibility in creating end-to-end services based on types of user equipment and applications, thus improve customer experience; or improving user equipment power efficiency and battery life—especially for simple M2M devices—through enhanced wireless management. 
     While examples of a system in which cognitive persona embeddings alerts can be processed and managed have been described in connection with various computing devices/processors, the underlying concepts may be applied to any computing device, processor, or system capable of facilitating a telecommunications system. The various techniques described herein may be implemented in connection with hardware or software or, where appropriate, with a combination of both. Thus, the methods and devices may take the form of program code (i.e., instructions) embodied in concrete, tangible, storage media having a concrete, tangible, physical structure. Examples of tangible storage media include floppy diskettes, CD-ROMs, DVDs, hard drives, or any other tangible machine-readable storage medium (computer-readable storage medium). Thus, a computer-readable storage medium is not a signal. A computer-readable storage medium is not a transient signal. Further, a computer-readable storage medium is not a propagating signal. A computer-readable storage medium as described herein is an article of manufacture. When the program code is loaded into and executed by a machine, such as a computer, the machine becomes a device for telecommunications. In the case of program code execution on programmable computers, the computing device will generally include a processor, a storage medium readable by the processor (including volatile or nonvolatile memory or storage elements), at least one input device, and at least one output device. The program(s) can be implemented in assembly or machine language, if desired. The language can be a compiled or interpreted language, and may be combined with hardware implementations. 
     The methods and devices associated with a telecommunications system as described herein also may be practiced via communications embodied in the form of program code that is transmitted over some transmission medium, such as over electrical wiring or cabling, through fiber optics, or via any other form of transmission, wherein, when the program code is received and loaded into and executed by a machine, such as an EPROM, a gate array, a programmable logic device (PLD), a client computer, or the like, the machine becomes a device for implementing telecommunications as described herein. When implemented on a general-purpose processor, the program code combines with the processor to provide a unique device that operates to invoke the functionality of a telecommunications system. 
     While the disclosed systems have been described in connection with the various examples of the various figures, it is to be understood that other similar implementations may be used or modifications and additions may be made to the described examples of a telecommunications system without deviating therefrom. For example, one skilled in the art will recognize that a telecommunications system as described in the instant application may apply to any environment, whether wired or wireless, and may be applied to any number of such devices connected via a communications network and interacting across the network. Therefore, the disclosed systems as described herein should not be limited to any single example, but rather should be construed in breadth and scope in accordance with the appended claims. 
     In describing preferred methods, systems, or apparatuses of the subject matter of the present disclosure—cognitive persona embeddings—as illustrated in the Figures, specific terminology is employed for the sake of clarity. The claimed subject matter, however, is not intended to be limited to the specific terminology so selected. In addition, the use of the word “or” is generally used inclusively unless otherwise provided herein. 
     This written description uses examples to enable any person skilled in the art to practice the claimed subject matter, including making and using any devices or systems and performing any incorporated methods. Other variations of the examples are contemplated herein. 
     Methods, systems, and apparatuses, among other things, as described herein may provide for means for managing or operating a subscriber storage domain. A method, system, computer readable storage medium, or apparatus may provide for receiving observation information associated with a first user profile (e.g., electronic profile for user  109 ) for a first user device; representing as encodings the observation information associated with the first user profile; determining, based on the encodings, a local model for the first user profile for the first user device; and granting access to or distributing the local model to a plurality of services that may be used by the first user profile. The service may include a gaming service, an electronic mail service, a weather service, or a public safety service, among others. The method, system, computer readable storage medium, or apparatus may provide for receiving encodings associated with a plurality of different user profiles; and using the encodings associated with the plurality of different user profiles to create a global model for many users in similar context. All combinations in this paragraph and the below paragraph (including the removal or addition of steps) are contemplated in a manner that is consistent with the other portions of the detailed description 
     A method, system, computer readable storage medium, or apparatus provides for receiving an indication of an authentication that associates a first user profile with a device; receiving local user information associated with device  101  linked to the first user profile; receiving global user information associated with a plurality of devices linked to the first user profile; receiving global user information associated a plurality of different devices linked to a plurality of different users; determining a model associated with the user profile based on the global user information associated with the plurality of devices linked to the first user profile, local user information associated with device linked to the first user profile, or the global user information associated a plurality of different devices linked to the plurality of different users; and sending an update message to a service server, wherein the update message comprises the embedding associated with the user profile. The apparatus may be a parameter server. The parameter server may observe differences automatically from user behavior or encoding. The plurality of services may include personalization services for content recommendations, navigation preferences, social network discovery, or device/UX customizations may be relevant here. All combinations in this paragraph (including the removal or addition of steps) are contemplated in a manner that is consistent with the other portions of the detailed description.