Patent Publication Number: US-2010131849-A1

Title: Method and apparatus for providing advertising moving picture

Description:
CROSS-REFERENCE TO RELATED PATENT APPLICATION 
     This application claims the benefit of Korean Patent Application No. 10-2008-0118391, filed on Nov. 26, 2008, in the Korean Intellectual Property Office, the disclosure of which is incorporated herein in its entirety by reference. 
     BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     The present invention relates to a method and apparatus for providing advertisement, and more particularly, to a method and apparatus for providing an advertising moving picture. 
     2. Description of the Related Art 
     Due to development of IT technologies, the Internet has been used as an essential part of modern life. In general, information has been searched among the Internet, and various services have been provided through portal sites 
     In addition, a sharing rate of the Internet business (such as purchasing and selling products via the Internet) in a total amount of industrial activities has been greatly increased. 
     According to wide spreading of the Internet uses, companies have generally perform banner advertisement or keyword advertisement at the Internet portal sites as well as the conventional advertisement using newspapers, TVs, and the like. 
     However, since the banner or keyword advertisement requires for user&#39;s active actions, for example, clicking or searching, there is a problem in that the efficiency of the advertisement is not high. In order to solve the problem, in the conventional approaches, advertising moving pictures are played in predetermined regions of the Internet portal sites or the like, so that the users accessing the sites can be exposed to the advertising moving pictures. 
     However, since the advertising moving pictures need to be created by the advertisement providers and costs for creating and uploading the advertising moving pictures are too high, there is a problem in that small-sized and medium-sized companies cannot stand such a heavy burden for advertisement through the Internet media. 
     SUMMARY OF THE INVENTION 
     The present invention provides a method and apparatus for providing an advertising moving picture that allows users to easily create suitable advertising moving pictures in the Internet environment with low costs. 
     According to an aspect of the present invention, there is provided a method for providing an advertising moving picture comprising: a step (b) where an apparatus for providing an advertising moving picture arranges a plurality of moving picture clips in an order selected by a user; a step (c) where the apparatus for providing an advertising moving picture arranges at least one of background music pieces and caption texts so as to correspond to the arranged moving picture clips according to user&#39;s selection; and a step (d) where the apparatus for providing an advertising moving picture creates an advertising moving picture by combining the arranged moving picture clips with at least one of the background music pieces and the caption texts. 
     In the above aspect, The method may further comprise, before the step (d), a step (a) where the apparatus for providing an advertising moving picture receives advertising contents including at least one of the moving picture clips and the background music pieces from a plurality of user terminals, generates index information from information representing features of the advertising contents on the basis of categories so as to easily search for the advertising contents, and stores the index information together with the advertising contents. 
     In addition, in the step (b), the apparatus for providing an advertising moving picture may display either a list of moving picture clips made from searching for a keyword input by the user to the index information or a list of moving picture clips corresponding to a category selected by the user, and arranges the moving picture clips selected by the user in an order selected by the user. 
     In addition, the method may further comprise a step (e) where, if a fee for creation of the advertising moving picture is paid by the user, the apparatus for providing an advertising moving picture gives some portions of the fee to other users who registered the advertising contents that are used by the user. 
     In addition, the method may further comprise, after the step (d), a step (f) where the apparatus for providing an advertising moving picture registers the advertising moving picture to an advertising moving picture library so as for other users to use the created advertising moving picture, and in the steps (b) and (c), the apparatus for providing an advertising moving picture may create an advertising moving picture by modifying at least one of moving picture clips, background music pieces, and caption texts included in the advertising moving picture of the other users registered in the step (f) according to user&#39;s selection. 
     According to another aspect of the present invention, there is provided an apparatus for providing an advertising moving picture comprising: a database which stores a plurality of moving picture clips and a plurality of background music pieces; and a moving picture editing unit which arranges a plurality of moving picture clips searched from the database in an order selected by a user, arranges at least one of background music pieces selected by the user and caption texts input by the user so as to correspond to the arranged moving picture clips according to user&#39;s selection, and creates an advertising moving picture by combining the arranged moving picture clips with at least one of the background music pieces and the caption texts. 
     In the above aspect, the apparatus may further comprise a communication unit which receives advertising contents including at least one of the moving picture clips and the background music pieces from a plurality of user terminals and outputs the advertising contents to the database, and the database may classify advertising contents on the basis of categories and generate index information representing features of the advertising contents so as to easily search for the advertising contents, and store the index information together with the advertising contents. 
     In addition, the moving picture editing unit may display either a list of moving picture clips made from searching for a keyword input by the user to the index information or a list of moving picture clips corresponding to a category selected by the user, and arrange the moving picture clips selected by the user in an order selected by the user. 
     In addition, the apparatus may further comprise a fee processing unit which outputs to the user terminal a fee of creating the advertising moving picture and gives some portions of the fee to other users who registered the advertising moving picture used by the user if the fee is paid by the user. 
     In addition, the moving picture editing unit may register the advertising moving picture to an advertising moving picture library of the database so as for other users to use the created advertising moving picture according to user&#39;s selection, and the moving picture editing unit may create an advertising moving picture by modifying at least one of moving picture clips, background music pieces, and caption texts included in the advertising moving picture of the other users registered in the advertising moving picture library according to user&#39;s selection. 
     According to the present invention, a user searches a list of moving picture clips which are created in advance and directly selects moving picture clips suitable for his (or her) product, arranges the moving picture clips, inputs caption texts to correspond to the moving picture clips, and combines the moving picture clips with background music pieces, so that his (or her) own advertising moving picture can be easily created. 
     Even in case of using the method and apparatus for providing an advertising moving picture according to the present invention, a user having no advertisement idea may easily create an advertising moving picture. Such a user can use the advertising moving pictures that are created by other users and modify some portions of the advertising moving pictures to create an advertising moving picture, so that any user can easily create the advertising moving picture. 
     In addition, according to the present invention, other users who register advertising contents such as moving picture clips and background music pieces or advertising moving pictures are given some portions of fees that are paid by the user who uses the registered advertising contents or advertising moving pictures, so that various advertising contents can be uploaded and generation of advertising moving pictures can be actively promoted. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The above and other features and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings in which: 
         FIG. 1  is a view showing the entire configuration where an advertising moving picture providing apparatus according to an embodiment of the present invention is connected to user terminals via a wire/wireless communication network such as the Internet; 
         FIG. 2  is a block diagram showing a construction of an advertising moving picture providing apparatus according to an embodiment of the present invention; 
         FIG. 3  is a flowchart showing a contents uploading step according to an embodiment of the present invention; 
         FIGS. 4   a  and  4   b  are flowcharts showing advertising moving picture creating and purchasing step s according to an embodiment of the present invention; 
         FIGS. 5   a  and  5   b  are detailed flowcharts showing an advertising moving picture editing step according to an embodiment of the present invention; and 
         FIGS. 6   a  to  6   i  are views for explaining steps of the advertising moving picture editing step according to an embodiment of the present invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the attached drawings. 
       FIG. 1  is a view showing the entire configuration where an advertising moving picture providing apparatus according to an embodiment of the present invention is connected to user terminals via a wire/wireless communication network such as the Internet. 
     Referring to  FIG. 1 , the advertising moving picture providing apparatus  200  is connected to a plurality of user terminals  100  via a wire/wireless communication network. 
     The advertising moving picture providing apparatus  200  stores contents used to create an advertising moving picture (hereinafter, referred to as advertising contents). The advertising contents includes a plurality of moving picture clips, background music pieces, effect sounds, and so on. The advertising moving picture providing apparatus  200  provides moving picture editing functions to user terminals  100  connected thereto via the wire/wireless communication network. The advertising moving picture providing apparatus  200  creates an advertising moving picture by combining moving picture clips and inserting background music pieces, effect sounds, texts, and so on according to editing commands received from the user terminals  100 . The advertising moving picture providing apparatus  200  stores the created advertising moving picture and provides the advertising moving picture to users. 
     The advertising moving picture providing apparatus  200  registers advertising contents uploaded by users and advertising moving pictures created by users to a library so as for other users to use the advertising contents or the advertising moving pictures. When other users use the advertising contents or the advertising moving pictures, the advertising moving picture providing apparatus  200  pays a predetermined fee to the users who create the advertising contents or the advertising moving pictures. 
     The user terminal  100  accesses the advertising moving picture providing apparatus  200  and uses the moving picture editing functions provided by the advertising moving picture providing apparatus  200  to arrange moving picture clips suitable for a to-be-advertised product and arrange background music pieces, advertising phrase texts, effect sounds, and so on so as to correspond to the moving picture clips, and create an advertising moving picture by combining the arranged moving picture clips with the background music pieces, the advertising phrase texts, the effect sounds, and so on. 
     The user terminal  100  accesses the advertising moving picture providing apparatus  200  to create an advertising moving picture by modifying parts of the advertising moving pictures previously created by other users. 
     When other users use the advertising contents (for example, moving picture clips, background music pieces, and effect sounds) that are created and uploaded to the advertising moving picture providing apparatus  200  by the user terminal  100  or the advertising moving pictures that are edited and created by the user terminal  100 , the user terminal  100  can be given predetermined fees. In this case, the user becomes a contents seller. 
     If the user terminals  100  can access the advertising moving picture providing apparatus  200  via wire/wireless communication network, implementation types thereof are not limited. The user terminals  100  may be implemented as mobile phones, computers, PDAs, or other various electronic apparatuses. 
       FIG. 2  is a block diagram showing a construction of an advertising moving picture providing apparatus according to an embodiment of the present invention. Referring to  FIG. 2 , the advertising moving picture providing apparatus  200  includes a communication unit  210 , a moving picture editing unit  220 , a fee processing unit  230 , and a database  240 . 
     The moving picture editing unit  220  includes a moving picture processing unit  222 , a text processing unit  224 , a background music processing unit  226 , and an effect sound processing unit  228 . 
     The database  240  includes a moving picture clip storing unit  241 , a background music storing unit  243 , an effect sound storing unit  245 , an advertising moving picture storing unit  247 , and a member information storing unit  249 . 
     Firstly, the communication unit  210  communicates with the user terminal  100  that access the advertising moving picture providing apparatus  200  via a wire/wireless communication network. Next, the communication unit  210  verifies a user and transmits to the user terminal  100  an editing page for providing an advertising moving picture editing functions according to the present invention. In addition, the communication unit  210  provides to the moving picture editing unit  220  editing commands that are received from the user terminal  100 . In addition, the communication unit  210  outputs and stores to the database  240  the moving picture clips that are received from the user terminal  100  and transmits completed advertising moving pictures to the user terminal  100 . 
     The moving picture processing unit  222  of the moving picture editing unit  220  displays on the user terminal  100  the moving picture clips stored in the moving picture clip storing unit  241  scene by scene and arranges the moving picture clips selected by the user terminal  100  at positions selected by the user terminal  100 . Next, when the arrangement of the moving picture clips is completed and the later-described advertising phrases, texts, background music pieces, effect sounds, and the like are arranged so as to corresponding to the moving picture clips, the advertising moving picture is created by combining the moving picture clips with the advertising phrases, texts, background music pieces, effect sound, and the like. 
     The text processing unit  224  receives timing information and text information from the user terminal  100  and arranges the advertising phrases and texts to correspond to the moving picture clips at the timing designated by the user. 
     The background music processing unit  226  receives timing information and background music selecting information from the user terminal  100  and arranges the background music pieces that are to be output together with the advertising moving picture to correspond to the moving picture clips at the timing designated by the user. Only one background music piece may be used in the advertising moving picture. In addition, two or more background music pieces may be used in the advertising moving picture. 
     The effect sound processing unit  228  receives timing information and effect sound selecting information from the user terminal  100  and arranges the effect sounds to the correspond to the moving picture clips at the timing designated by the user. 
     The fee processing unit  230  charges the user the fee for the creation of the advertising moving picture. Various methods of fee calculation may be adapted. In the simplest method, a fee for one advertising moving picture may be charged by a fixed amount. In another method, a sum of fees for advertising contents used by the user may be charged. In still another method, the fee may be charged according to the number of the moving picture clips and the number of the background music pieces used for creating the advertising moving picture. 
     Some portions of the fee that is paid by the user are given to other users who create the advertising contents or the advertising moving pictures used by the user. 
     The moving picture clip storing unit  241  of the database  240  registers and stores in a contents library the ready-made moving picture clips that are created in advance by the manager of the advertising moving picture providing apparatus  200  and the moving picture clips that are directly created by users. 
     In the registration of the moving picture clips, the moving picture clip storing unit  241  classifies the moving picture clips according to broad categories such as business type, genre, and material and narrow categories. In an example shown in  FIG. 6   a , the moving picture clips may be classified according to PERSON, ANIMAL, THINGS, FOOD, NATURE, LANDSCAPE, TIME, ANIMATION, 3D, and the like that are narrow categories of the broad category of MATERIAL. Furthermore, the moving picture clips may be classified and registered according to MALE, FEMALE, FAMILY, COUPLE, FOREIGNER, and the like that are sub-categories of the narrow category PERSON. 
     In addition, the moving picture clip storing unit  241  stores the moving picture clips together with indices for explaining contents and features of the moving picture clips so as for users to easily search for the moving picture clips. 
     Similarly to the moving picture clip storing unit  241 , the background music storing unit  243  and the effect sound storing unit  245  register and store in the contents library the ready-made background music pieces and effect sounds that are created in advance and the moving picture clips that are uploaded by users. In addition, indices for the background music pieces and effect sounds may also be generated, and the background music pieces and the effect sounds may be stored together with the indices. 
     The advertising moving picture storing unit  247  stores advertising moving pictures that are created by users. The advertising moving pictures may be stored together with indices in the advertising moving picture storing unit  247 . In this case, some of the advertising moving pictures can be registered and stored together with the indices in the advertising moving picture library only if the user who creates the advertising moving picture permits other users to use the advertising moving picture. The advertising moving picture registered in the advertising moving picture library can be searched by using keywords. 
     The member information storing unit  249  stores basic information and log-in information of members who subscribe the advertising moving picture providing service. The member information storing unit  249  also stores lists of moving picture clips and advertising moving pictures which are uploaded by the members. 
     Hereinbefore, components of the advertising moving picture providing apparatus  200  according to the present invention and functions thereof are described. The above-described functions of the components of the advertising moving picture providing apparatus  200  will be described in detail by an advertising moving picture providing method with reference to  FIGS. 3 to 6   h.    
     The method according to the present invention includes a contents registering step and advertising moving picture creating and purchasing steps. These procedures can be independently performed. In the contents registering step, the advertising contents such as moving picture clips, background music pieces, or effect sounds used to create advertising moving pictures can be registered by a manager of the advertising moving picture providing apparatus  200  or users who are to sell contents created by the users. 
     In addition, in the advertising moving picture creating and purchasing steps, the users may purchase the advertising moving pictures by creating the advertising moving pictures by editing the advertising contents registered in a contents library and performing payment. In addition, the users may purchase the advertising moving pictures by modifying advertising moving pictures which are previously registered in an advertising moving picture library by other users. 
       FIG. 3  is a flowchart showing a contents uploading step according to an embodiment of the present invention. A step where a user uploads advertising contents will be described with reference to  FIG. 3 . Firstly, a user terminal  100  access the advertising moving picture providing apparatus  200  according to the present invention, and the user inputs log-in information such as ID and password to perform log-in (S 310 ). 
     When the log-in is completed, the user terminal  100  uploads to the advertising moving picture providing apparatus  200  the advertising contents such as moving picture clips, background music pieces, and effect sounds stored in the user terminal  100  (S 320 ). The advertising moving picture providing apparatus  200  converts various formats of the advertising contents to the same format (S 330 ). 
     The advertising moving picture providing apparatus  200  generates indices for the converted advertising contents (S 340 ). The index information may include playing time, tag, category, symbolical features (color, brightness, dynamic elements, and the like) of the advertising contents. In order to facilitate effective searching in the moving picture editing step, the index information may include information for expressing features of the advertising contents according to various categories. 
     After the index information is generated, the advertising moving picture providing apparatus  200  determines suitableness of registration by checking whether or not the advertising contents have technical defects (for example, failure in reduction of some portions of advertising contents) or content defects (for example, calumniation of a specific person, or obscenities) (S 350 ). If the advertising contents are determined to have the suitableness of registration, the advertising moving picture providing apparatus  200  registers the advertising contents in the contents library and stores in the database  240  (S 360 ). 
     As a result of the checking in the step S 350 , if the advertising contents are determined not to have the suitableness of registration, the advertising moving picture providing apparatus  200  further checks whether or not the unsuitableness of registration is caused from an erroneous generation of index. If the index is determined to be erroneously generated, the procedure returns to the step S 340  so as to generate the index again (S 370 ). 
     If the unsuitableness of registration is determined not to be caused from the erroneous generation of index, it is notified that the registration of advertising contents cannot be performed, and the contents registering step is ended (S 380 ). 
       FIGS. 4   a  and  4   b  are flowcharts showing advertising moving picture creating and purchasing steps according to an embodiment of the present invention. Referring to  FIGS. 4   a  and  4   b , a user who desires to purchase an advertising moving picture inputs ID and password to perform log-in (S 405 ). In a main menu displayed on the user terminal  100 , the user selects the using of ready-made advertising moving pictures or not (S 412 ). If the user does not use the ready-made advertising moving pictures, the procedure proceeds to the step S 420 . 
     If the user selects the using of the ready-made advertising moving pictures, the advertising moving picture providing apparatus  200  receives from the user terminal  100  keywords associated with the advertising moving picture that is to be used by the user. The advertising moving picture providing apparatus  200  searches for the index of the ready-made advertising moving picture registered in the advertising moving picture library and displays on the user terminal  100  a list of advertising moving pictures corresponding to the keyword. The user selects the to-be-used advertising moving picture from the list of advertising moving pictures (S 414 ). 
     In the step S 414 , the user may select a classification of the advertising moving picture, so that the user can search for and select advertising moving pictures which are classified in advance according to various categories such as product, advertising target, and advertising area. 
     The advertising moving picture providing apparatus  200  divides the advertising moving picture selected by the user into a plurality of element contents (moving picture clips, background music pieces, effect sounds, and the like) and displays the contents on the user terminal  100  (S 416 ). 
     Next, in the case where the user uses the ready-made advertising moving picture, the user uses the moving picture editing functions provided by the advertising moving picture providing apparatus  200  to modify the ready-made advertising moving picture so as to create his(or her) own advertising moving picture; and in the case where the user does not uses the ready-made advertising moving picture, the user uses the moving picture editing functions to select the moving picture clips, the background music pieces, the effect sounds, and the like so as to directly create his (or her) own advertising moving picture (S 420 ). 
     When the editing of the moving picture is completed, the advertising moving picture providing apparatus  200  creates an advertising moving picture by combining the contents included in the edited advertising moving picture (S 430 ). Next, the advertising moving picture providing apparatus  200  inquires whether or not the user registers the advertising moving picture in an advertising library so as for other users to use the advertising moving picture (S 440 ). 
     In a case where the user desires to register the advertising moving picture in the advertising library, the advertising moving picture providing apparatus  200  determines suitableness of registration in the same manner as that of the aforementioned step S 350  (S 442 ). If the advertising moving picture is determined to have the suitableness of registration, the advertising moving picture providing apparatus  200  registers the advertising moving picture in the advertising library (S 444 ). If the advertising moving picture is determined not to have unsuitableness of registration, it is notified to the user terminal  100  that the registration cannot be performed (S 446 ). 
     Next, the advertising moving picture providing apparatus  200  generates a bill of fee for creation of the advertising moving picture and outputs the bill of fee to the user terminal (S 450 ). The advertising moving picture providing apparatus  200  inquires whether or not the user performs payment of the fee (S 452 ). 
     If the user selects the fee payment, the advertising moving picture providing apparatus  200  transmits a fee payment page to the user terminal  100  so as for the user to perform the payment of the fee. Next, the advertising moving picture providing apparatus  200  gives some portions of the paid fee to other users who registered advertising moving picture used for creation of the advertising moving picture and other users who registered advertising contents included in the advertising moving picture (S 454 ). 
     If the user does not select the fee payment, the advertising moving picture providing apparatus  200  inquires whether or not the user temporarily stores the created advertising moving picture (S 456 ). If the user selects the temporary storing, the advertising moving picture providing apparatus  200  temporarily stores the advertising moving picture in a database  240  so as for the user to perform the payment of the fee later (S 457 ). If the user does not select the temporary storing, the advertising moving picture providing apparatus  200  removes the advertising moving picture created by the user. 
       FIGS. 5   a  and  5   b  are detailed flowcharts showing the advertising moving picture editing step S 420  shown in  FIG. 4   a .  FIGS. 6   a  to  6   i  are views for explaining steps of the advertising moving picture editing step according to an embodiment of the present invention. The advertising moving picture editing step (S 420 ) where a user directly edits the advertising moving picture will be described with reference to  FIGS. 5   a  to  6   h.    
     Firstly, as shown in  FIG. 6   a , the advertising moving picture providing apparatus  200  displays a moving picture editing page on a user terminal  100  so as for the user to perform advertising moving picture editing (S 420 - 2 ). 
     The moving picture editing page includes a track arrangement adjusting region  610 , a moving picture playing region  620 , a contents selecting region  630 , a representative image display region  640 , an associated moving picture clip display region  650 , and a payment amount display region  660 . 
     The track arrangement adjusting region  610  is a region where the user can check and adjust the arrangement of moving picture clips, texts, background music pieces, effect sounds, and the like which are selected by the user. The moving picture playing region  620  is a region where the moving picture clips selected by the user and the advertising moving picture are displayed. The contents selecting region  630  is a region where a list of contents constituting the advertising moving pictures, for example, the moving picture clips, the background music pieces, the effect sounds, the texts, and the like can be displayed, selected, and modified. The representative image display region  640  is a region where representative images of the arranged moving picture clips are sequentially display. The associated moving picture clip display region  650  is a region where moving picture clips similar to the moving picture clips selected by the user are displayed so as for the user to easily select the moving picture clips. The payment amount display region  660  is a region where a payment amount for the created advertising moving pictures is displayed. 
     When the moving picture editing page is displayed, the advertising moving picture providing apparatus  200  sets a time of the advertising moving picture received from the user terminal  100  and the set time  611  is displayed on the track arrangement adjusting region  610  (S 420 - 4 ). 
     Next, the user searches for the moving picture clips and performs preview (S 420 - 6 ) . As shown in  FIG. 6   a , the searching for the moving picture clips may be performed by selecting the moving picture clips one-by-one from upper category to lower category in the prepared menu bar. In addition, as shown in  FIG. 6   b , the searching for the moving picture clips may be performed by searching for keywords input by the user in indices. 
     If the user selects any one of the searched moving picture clips, as shown in  FIG. 6   c , the selected moving picture clips are displayed with a bar shape on the track arrangement adjusting region  610  by a playing time of the moving picture, and the representative images of the selected moving picture clips are displayed on the representative image display region (S 420 - 8 ). At this time, the user can change the order of the moving picture clips on the moving picture track. 
     As shown in  FIG. 6   d , until the advertising moving picture time set by the user is entirely filled, the aforementioned step (S 420 - 8 ) is repetitively performed (S 420 - 10 ). 
     When the selection of moving picture clips is completed, the advertising moving picture providing apparatus  200  arranges the selected moving picture clips on the video track and plays the entire moving picture clips (S 420 - 12 ). If the user is not satisfied with the arrangement of the moving picture clips, the procedure proceeds to the step S 420 - 12  so as to re-arrange the moving picture clips. In addition, according to user&#39;s selection, the procedure may proceed to the step S 420 - 6  so as to perform the entire steps from the moving picture clip selecting step (S 420 - 14 ). 
     If the user is satisfied with the arrangement of the moving picture clips and confirms the arranges, as shown in  FIG. 6   e , the advertising moving picture providing apparatus  200  receives caption texts which are to be inserted and arranges the caption texts on the caption track so as to play the advertising moving picture including captions (S 420 - 16 ). 
     Until the user completes selecting the captions, the advertising moving picture providing apparatus  200  repetitively performs the step S 420 - 16  (S 420 - 18 ). 
     As shown in  FIG. 6   f , if the caption is confirmed, the user searches for background music pieces or others music files used for the advertising moving picture and performs pre-listening to select desired music file (S 420 - 20 ). 
     Next, as shown in  FIG. 6   g , the advertising moving picture providing apparatus  200  adjusts starting positions, lengths, and volumes of the background music pieces selected by the user to arrange the background music pieces on the track and plays the advertising moving picture and the captions together with the background music pieces (S 420 - 22 ). Until the user completely selects the background music pieces, the advertising moving picture providing apparatus  200  repetitively performs the steps S 420 - 20  and the step S 420 - 22  (S 420 - 24 ). 
     When the background music pieces are completely selected, the advertising moving picture providing apparatus  200  adapts to the currently-created advertising moving picture various sound effects, screen effect, and scene transition effects selected by the user (S 420 - 26 ). The sound effects are functions of adjusting effect sounds including narration and the like or volumes. The screen effects are functions of adapting various visual effects to the moving picture clips. As an example of the screen effects, various filter components as layers on the moving picture clips are used to change visual effects. As shown in  FIG. 6   h , the scene transition effects are functions of smoothly processing scene changing sections between the moving picture clips when a plurality of the moving picture clips are sequentially played. Well-known fade-in/fade-out effects are the example of the scene transition effects. 
     The advertising moving picture providing apparatus  200  plays the created advertising moving picture and receives user&#39;s input of edit completion; and when the editing of the advertising moving picture is completed, the procedure proceeds to the step S 430  (S 420 - 28 ). If the editing of the advertising moving picture is not completed, the advertising moving picture providing apparatus  200  inquires whether or not the user re-edits the advertising moving picture; and when the user selects the re-editing, the procedure proceeds to the step S 420 - 2 . 
     Hereinbefore, the step S 420  where the user directly edits the advertising moving picture is described. 
     In a case where, the user decides to create an advertising moving picture by modifying the advertising moving pictures that were created as shown in  FIGS. 6   a  to  6   h  and registered by other users in the step S 412 , the advertising moving picture editing page shown in  FIG. 6   h  is displayed on the user terminal  100 . 
     The user modifies some portions of the element contents (moving picture clips, background music pieces, effect sounds, and the like) of the advertising moving pictures that were created by other users to create a his (or her) own desired advertising moving picture. An example where the user modifies the first moving picture clip  641  and the third moving picture clip  642  of the advertising moving picture (shown in  FIG. 6   h ) that were created by other users is shown in  FIG. 6   i . Beside the moving picture clips, the caption texts, the background music pieces, or the like may also be modified. 
     Hereinbefore, the advertising moving picture providing methods according to the preferred embodiments of the present invention are described. Although the advertising moving picture providing apparatus  200  according to the preferred embodiments is described to be used in an environment where a plurality of the user terminals  100  access the advertising moving picture providing apparatus  200 , the advertising moving picture providing apparatus  200  may be implemented as software installed in a user&#39;s computer, so that the advertising moving picture providing apparatus  200  may directly receive inputs of commands to create the advertising moving picture 
     The invention can also be embodied as computer readable codes on a computer readable recording medium. The computer readable recording medium is any data storage device that can store data which can be thereafter read by a computer system. Examples of the computer readable recording medium include read-only memory (ROM), random-access memory (RAM), CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission through the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. 
     While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the appended claims.