Patent Publication Number: US-2015066922-A1

Title: System and method for recommending multimedia content

Description:
FIELD 
     Various embodiments of the disclosure relate to recommending multimedia content. More specifically, the disclosure relates to recommending multimedia content to a user based on user preferences. 
     BACKGROUND 
     Recent advancements in the Internet technology have made it possible for multimedia content to be made available online by a multimedia server to one or more electronic devices. 
     Currently, multimedia servers may be configured to recommend multimedia content to a user associated with an electronic device during an execution of an application, for example, Windows Media Player®. Such a recommendation may be based on pre-specified user preferences. For example, the user may subscribe to a particular genre of online multimedia content outside of the application and may set preferences for receiving multimedia content during execution of the application. 
     Further limitations and disadvantages of conventional and traditional approaches will become apparent to one of skill in the art, through comparison of described systems with some aspects of the present disclosure, as set forth in the remainder of the present application and with reference to the drawings. 
     SUMMARY 
     A system and method are provided for recommending multimedia content substantially as shown in, and/or described in connection with, at least one of the figures, as set forth more completely in the claims. 
     These and other features and advantages of the present disclosure may be appreciated from a review of the following detailed description of the present disclosure, along with the accompanying figures in which like reference numerals refer to like parts throughout. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a block diagram illustrating a network environment for recommending multimedia content, in accordance with an embodiment of the disclosure. 
         FIG. 2  is a block diagram illustrating an electronic device, in accordance with an embodiment of the disclosure. 
         FIG. 3  is a block diagram illustrating a multimedia server, in accordance with an embodiment of the disclosure. 
         FIG. 4  illustrates an exemplary interface of an exemplary electronic device, in accordance with an embodiment of the disclosure. 
         FIG. 5  is a flow chart illustrating a method for recommending multimedia content, in accordance with an embodiment of the disclosure. 
     
    
    
     DETAILED DESCRIPTION 
     The following described implementations may be found in a system and/or a method for recommending multimedia content. Exemplary aspects of the disclosure may comprise a method for recommending multimedia content. The method may be included in a server communicatively coupled to a first electronic device. The first electronic device may be operable to execute a first application and a second application. The method may include receiving a first plurality of user preferences. The first plurality of user preferences may include a set of metadata corresponding to a first multimedia content rendered during execution of the first application at the first electronic device. The method may also include recommending second multimedia content to a user through a multimedia distribution channel during execution of the second application based on the received plurality of user preferences. 
     In an embodiment, the first application and the second application may be one of an online game, a console-based game, a browser-based game, a cloud-based game, a mobile-based game, or a tablet-based game. In an embodiment, the second application may be a multimedia application or a web application. 
     In an embodiment, the set of metadata may include one or more of a title captured from the first multimedia content, an artist captured from the first multimedia content, an album captured from the first multimedia content, a year of release of multimedia content captured from the first multimedia content, and/or a user rating corresponding to the first multimedia content. 
     In an embodiment, the received first plurality of user preferences may include a set of input parameters provided by the user, and/or a user profile of the user. In an embodiment, the set of input parameters may include one or more of: beats per minute (BPM) of the second multimedia content, mood of the user, a desired genre of the second multimedia content, a year range of the second multimedia content, a running time of the second multimedia content, one or more keywords related to the second multimedia content, a biometric input, and/or an identification of the second multimedia content 
     In an embodiment, the user profile of the user may include one or more of: preferences of a specific multimedia content based on a numerical value or a graphical indication, multimedia content consumption behavior of the user, viewing or listening history of the user, subscription details of the user, multimedia purchases, favorite multimedia content, or demographic details of the user. 
     In an embodiment, the method may include correlating the set of metadata, the set of input parameters, and/or the user profile of the user associated with the first electronic device during execution of the first application. In an embodiment, the method may include determining the second multimedia content based on the correlation. In an embodiment, the recommended second multimedia content may be a promotional multimedia content. 
     In an embodiment, the method may include recommending the second multimedia content to the second application through the multimedia distribution channel. The user may be associated with the first electronic device during execution of the second application. 
     In an embodiment, the method may include recommending the second multimedia content to another application executed by the second electronic device through the multimedia distribution channel. The second electronic device may be communicably coupled to the server. The user may be associated with the second electronic device during execution of another application. In an embodiment, the method may include receiving a second plurality of user preferences based on the recommended second multimedia content. In an embodiment, the method may include determining third multimedia content based on the first plurality of user preferences and the second plurality of user preferences. 
     In an embodiment, the user may be associated with the first electronic device during the execution of the first application and the second application. 
       FIG. 1  is a block diagram illustrating a network environment, in accordance with an embodiment of the disclosure. With reference to  FIG. 1 , there is shown a network environment  100 . The network environment  100  may include a plurality of electronic devices, for example, a first electronic device  102   a  and a second electronic device  102   b , an online application server  104 , a multimedia server  106 , a social networking server  108 , and a communication network  110 . The communication network  110  may facilitate a multimedia distribution channel  112 . Although  FIG. 1  shows only the first electronic device  102   a  and the second electronic device  102   b  associated with the user  114  for simplicity, one skilled in the art may appreciate that the disclosed embodiments can be implemented for a larger number of electronic devices and associated users in the network environment  100 . 
     The first electronic device  102   a  and the second electronic device  102   b  may include suitable logic, circuitry, interfaces, and/or code that may be operable to receive an input from the user  114  and render an output to the user  114 . Examples of the first electronic device  102   a  and the second electronic device  102   b  may include, but are not limited to, laptops, tablet computers, smartphones, and Personal Digital Assistant (PDA) devices. 
     In an embodiment, the first electronic device  102   a  may be operable to execute a first application via an interface  116  displayed on a display screen  118  of the first electronic device  102   a . In an embodiment, the first electronic device  102   a  may also be operable to execute a second application via the interface (not shown) displayed on a display screen  118  of the first electronic device  102   a . In an embodiment, the second electronic device  102   b  may execute another application via a second interface displayed on a display screen (not shown) of the second electronic device  102   b . Although the first electronic device  102   a  and the second electronic device  102   b  may have similar logic, circuitry, interfaces, and/or code, only the first electronic device  102   a  is described in further detail in  FIG. 2  for brevity. The online application server  104  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to host web-based applications for the user  114 . Examples of the web-based applications may include, but are not limited to, webmail, online retail sales, online auctions, wikis, audio-visual conferences, multi-player games, live video sessions, live chat sessions and/or the like. Such web-based applications may be reliant on a common web browser to execute the online application hosted by the online application server  104 . 
     In an embodiment, the online application server  104  may be operable to host and stream an online application, for example, an online single-player or multi-player gaming application, to the first electronic device  102   a , in accordance with an embodiment of the disclosure. Examples of such an online gaming application may include, but are not limited to, a console-based game, a browser-based game, a cloud-based game, a mobile-based game, or a tablet-based game. Such an online application may be reliant on a common web browser, for example, the interface  116  displayed on the display screen  118  of the first electronic device  102   a . It will be appreciated by those skilled in the art that any localized (hereafter, referred to as offline) or centralized (hereafter, referred to as online) gaming application may be executed on the first electronic device  102   a  without deviating from the scope of the disclosure. Examples of the online application server  104  may include, but are not limited to, Sun Java Application Server®, Weblogic Server®, Apache Geronimo®, Bea Weblogic®, and/or IBM WebSphere®. 
     The multimedia server  106  may comprise suitable logic, circuitry, interfaces, and/or code that facilitates streaming of multimedia content to the first electronic device  102   a  and the second electronic device  102   b  via the communication network  110 . In an embodiment, the multimedia server  106  may be implemented as a part of a server cloud. The multimedia server  106  may be accessed and managed by a third party. 
     The multimedia server  106  may be configured to organize and manage a large multimedia collection, for example, digital videos, movies, audio, music, and/or picture files. The multimedia server  106  may be further configured to serve multimedia-on-demand to a requesting device, for example, the first electronic device  102   a . In an embodiment, the multimedia server  106  may be a simple network-attached storage, for example, a Home Theater Personal Computer (HTPC) running Windows XP Media Center Edition®. In an embodiment, the multimedia server  106  may be a commercial web server that may host multimedia for a large web site. Examples of such a commercial multimedia server may include, but are not limited to, Sony&#39;s Gigajuke Music Server®, Mcrew®, MediaPortal®, MythTV®, Sun Music®, Sonata®, Olive 4HD®, NuVo Technologies Music Port®, and/or Escient Fireball SE-80 Digital Music Manager®. 
     The social networking server  108  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to host at least one social networking website, such as Facebook®, Google+®, tumblr®, Twitter® and/or MySpace®, to provide social networking services to the user  114 . Notwithstanding, the disclosure may not be so limited, and other social networking websites may be hosted without limiting the scope of the disclosure. 
     The communication network  110  may include a medium through which the first electronic device  102   a  and the second electronic device  102   b  may communicate with the online application server  104 , the multimedia server  106 , and the social networking server  108 . Examples of the communication network  110  may include, but are not limited to, the Internet, a Wireless Fidelity (Wi-Fi) network, a Wireless Local Area Network (WLAN), a Local Area Network (LAN), a telephone line (POTS), and/or a Metropolitan Area Network (MAN). The first electronic device  102   a , the second electronic device  102   b , the online application server  104 , the multimedia server  106 , and the social networking server  108  in the network environment  100  may be operable to communicate via the communication network  110 , in accordance with various wired and wireless communication protocols, such as, Transmission Control Protocol and Internet Protocol (TCP/IP), User Datagram Protocol (UDP), Hypertext Transfer Protocol (HTTP), File Transfer Protocol (FTP), ZigBee, EDGE, infrared (IR), IEEE 802.11, 802.16, cellular communication protocols, and/or Bluetooth (BT) communication protocols. 
     The multimedia distribution channel  112  of the communication network  110  may be an Internet-based multimedia service that may provide a multimedia access to the multimedia server  106  by the user  114 . The multimedia server  106  may recommend multimedia content to the user  114  through the multimedia distribution channel  112 . The multimedia content may be distributed via the multimedia distribution channel  112  to the first electronic device  102   a  and/or the second electronic device  102   b , associated with the user  114 . The multimedia distribution channel  112  may also facilitate buffering of the multimedia content streamed from the multimedia server  106  at the first electronic device  102   a  and/or the second electronic device  102   b . In an embodiment, the multimedia server  106  may stream the multimedia content to the user  114  through the multimedia distribution channel  112 , for example, an IPTV unicast stream, based on the received first plurality of user preferences. 
     The user  114  may operate the first electronic device  102   a  and/or the second electronic device  102   b  as a system administrator. In an embodiment, the user  114  may be an owner of the first electronic device  102   a  and/or the second electronic device  102   b . In an embodiment, the user  114  may configure a personal computing environment that may include the first electronic device  102   a  and/or the second electronic device  102   b.    
     In an embodiment, the user  114  may connect to one or more other users in the network environment  100 , via the social networking website hosted by the social networking server  108 . Based on an online user profile of the user  114 , a social network of the user  114  may be determined by the social networking server  108 . Such a user profile of the user  114  may include personal details of the user  114 , professional details of the user  114 , the one or more other users in a friend list of the user  114 , an update associated with the social network of the user  114 , information about social gatherings related to the user  114 , and other information (such as an image, a comment, and the like) posted by the one or more other users socially connected to the user  114 . 
     The interface  116  may be a graphical user interface (GUI) that may be presented on the first electronic device  102   a  and/or the second electronic device  102   b . The interface  116  may enable the user  114  to access, retrieve, view, and/or execute applications hosted by a plurality of application servers, for example, the online application server  104  and the multimedia server  106 . In an embodiment, the interface  116  may further enable the user  114  to access, retrieve, view, and/or execute offline applications stored in a local memory of the first electronic device  102   a  and/or the second electronic device  102   b.    
     In an embodiment, the user  114  may install a software application (not shown) on the first electronic device  102   a  and/or the second electronic device  102   b , to present the interface  116 . Examples of the software application may include, but are not limited to, Internet Explorer®, Mozilla Firefox® and the like. 
     In operation, the multimedia server  106  may be communicatively coupled to the first electronic device  102   a . The first electronic device  102   a  may be operable to execute a first application and a second application. The multimedia server  106  may receive a first plurality of user preferences, while the first electronic device  102   a  executes the first application. The first plurality of user preferences may include a set of metadata, a set of input parameters, and/or a user profile of the user  114 . The set of metadata may correspond to a first multimedia content rendered during the execution of the first application at the first electronic device  102   a.    
     The multimedia server  106  may determine second multimedia content based on a correlation of the received set of metadata, the set of input parameters, and/or the user profile of the user  114 . The multimedia server  106  may recommend the determined multimedia content to the user  114 . The multimedia server  106  may stream the recommended multimedia content to the first electronic device  102   a , while the first electronic device  102   a  executes a second application. The multimedia server  106  may stream the recommended multimedia content to the first electronic device  102   a , through the multimedia distribution channel  112 . In an embodiment, the multimedia server  106  may stream the recommended multimedia content to a second electronic device  102   b , associated with the user  114 , through the multimedia distribution channel  112 . The second electronic device  102   b  may receive the recommended multimedia content, during an execution of another application. 
     In an embodiment, the user  114 , associated with the first electronic device  102   a , may provide a part of a first plurality of user preferences, for example, a set of input parameters, during the execution of the first application. The multimedia server  106  may receive the user profile of the user  114  directly from the social networking server  108 . In another embodiment, the multimedia server  106  may receive the user profile of the user  114  from the first electronic device  102   a . In such an embodiment, the first electronic device  102   a  may receive the user profile of the user  114  from the social networking server  108 . It may be appreciated that such a user profile of the user  114  may be dynamically updated based upon an activity, a modification, and/or a selection performed by the user  114 . 
     In an embodiment, the first electronic device  102   a  may receive the second multimedia content, recommended and streamed by the multimedia server  106 , and store in a multimedia library associated with the second application, executed at the first electronic device  102   a.    
     In another embodiment, the multimedia server  106  may be operable to receive a second plurality of user preferences from the user  114 . The user  114  may be associated with the first electronic device  102   a , while the first electronic device  102   a  executes the second application. 
     In another embodiment, the multimedia server  106  may be operable to determine third multimedia content to the user  114 , based on a correlation of the first plurality of user preferences and/or the second plurality of user preferences. The multimedia server  106  may be operable to recommend and stream the determined third multimedia content to the user  114 , through the multimedia distribution channel  112 . The third multimedia content may be streamed to any application executing at any electronic device. 
       FIG. 2  is a block diagram illustrating an electronic device, in accordance with an embodiment of the disclosure.  FIG. 2  is explained in conjunction with elements from  FIG. 1 . With reference to  FIG. 2 , there is shown the first electronic device  102   a . The first electronic device  102   a  may include one or more processors, such as a processor  202 , a memory  204 , a transceiver  206 , one or more Input-Output (I/O) devices, such as an I/O device  208 , and one or more sensing devices, such as a sensing device  210 . 
     The processor  202  may be communicatively coupled to the memory  204 , and the I/O device  208 . Further, the transceiver  206  may be communicatively coupled to the processor  202 , the memory  204 , the I/O device  208 , and the sensing device  210 . 
     The processor  202  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to execute a set of instructions stored in the memory  204 . The processor  202  may be implemented based on a number of processor technologies known in the art. Examples of processor  202  may be an X86-based processor, a Reduced Instruction Set Computing (RISC) processor, an Application-Specific Integrated Circuit (ASIC) processor, a Complex Instruction Set Computing (CISC) processor, or any other processor. 
     The memory  204  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to store the received set of instructions. The memory  204  may be implemented based on, but not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), a Hard Disk Drive (HDD), a storage server and/or a Secure Digital (SD) card. 
     The memory  204  may further include a multimedia data-store operable to store a repository that may include one or more multimedia content, for example the first multimedia content, the second multimedia content, and the recommended multimedia content received from the multimedia server  106 . The multimedia data-store may be further operable to store one or more multimedia libraries associated with one or more applications executed by the first electronic device  102   a . The multimedia data-store may be implemented by using various multimedia database management systems that are well known to those skilled in the art. Some examples of multimedia database management systems may include, but are not limited to, VisualSEEK®, Informedia® and/or VideoQ®. 
     The transceiver  206  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to communicate with the online application server  104 , the multimedia server  106 , and the social networking server  108  via various communication interfaces. The transceiver  206  may implement known technologies for supporting wired or wireless communication with the communication network  110 . The transceiver  206  may include, but is not limited to, an antenna, a radio frequency (RF) transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a coder-decoder (CODEC) chipset, a subscriber identity module (SIM) card, and/or a memory. The transceiver  206  may communicate via wireless communication with networks, such as the Internet, an Intranet and/or a wireless network, such as a cellular telephone network, a wireless local area network (LAN) and/or a metropolitan area network (MAN), and other devices. The wireless communication may use any of a plurality of communication standards, protocols and technologies including, but not limited to, Global System for Mobile Communications (GSM), Enhanced Data GSM Environment (EDGE), wideband code division multiple access (W-CDMA), code division multiple access (CDMA), time division multiple access (TDMA), Bluetooth, Wireless Fidelity (Wi-Fi) (e.g., IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and/or IEEE 802.11n), voice over Internet Protocol (VoIP), Wi-MAX, a protocol for email, instant messaging, and/or Short Message Service (SMS). 
     The I/O device  208  may comprise various input and output devices that may be operable to connect to the processor  202 . Examples of the input devices may include, but are not limited to, a keyboard, a mouse, a joystick, a touch screen, a microphone, a camera, a motion sensor, a light sensor, and/or a docking station. Examples of the output devices may include, but are not limited to, the display screen  118 , and/or a speaker. 
     The sensing device  210  may comprise suitable logic, circuitry, and/or interfaces that may be operable to store a machine code and/or a computer program having at least one code section executable by the processor  202  to receive and respond to a signal when touched or activated. Such a signal may be based on a touch-based input, a touch-less input and/or a voice-based input. In an embodiment, the sensing device  210  may include one or more sensors operable to receive the touch-based input, the touch-less input and/or the voice-based input. In another embodiment, the one or more sensors may include a camera to detect at least one of the following for retrieving biometric data of the user  114 , for example two or three-dimensional facial expressions, and characteristic features of the iris. In another embodiment, the one or more sensors may include a microphone operable to detect a voice pattern of the user  114 . 
     The sensing device  210  may implement various known biometric algorithms for retrieving biometric data of the user  114 . Examples of such biometric algorithms may include, but are not limited to, algorithms for face recognition, voice recognition, and iris recognition. It will be appreciated by those skilled in the art that any unique characteristic of the user may be accepted as a biometric input within the ongoing context. 
     In operation, the processor  202  of the first electronic device  102   a , communicatively coupled to the online application server  104  and the multimedia server  106 , may be operable to execute a first application. The processor  202  may be operable to receive at least a part of a first plurality of user preferences from the user during an execution of the first application. The processor  202  may transmit the first plurality of user preferences to the multimedia server  106 . The first plurality of user preferences may include a set of metadata corresponding to a first multimedia content rendered during the execution of the first application at the first electronic device  102   a.    
     The processor  202  may be operable to receive a second multimedia content, based on the first plurality of user preferences, streamed by the multimedia server  106  during the execution of the second application. The processor  202  may be operable to store the received second multimedia content in a multimedia library associated with the second application being executed at the first electronic device  102   a.    
     In an embodiment, the processor  202  may be operable to transmit a second plurality of user preferences corresponding to the second multimedia content being rendered during the execution of the second application at the first electronic device  102   a . Accordingly, the user  114  associated with the first electronic device  102   a  may receive a third multimedia content, recommended and streamed by the multimedia server  106 . In an embodiment, the multimedia server  106  may recommend the third multimedia content based on a correlation of the first plurality of user preferences and/or the second plurality of user preferences provided by the user  114 . The processor  202  may be operable to receive the recommended third multimedia content, streamed by the multimedia server  106 . The processor  202  may be operable to store the received third multimedia content in a multimedia library associated with the second application being executed at the first electronic device  102   a.    
     In an embodiment, the first application may be an offline application. Such an offline application may be connected to the online application server  104  and/or the multimedia server  106  during or after the execution based on the connectivity of the first electronic device  102   a  to the communication network  110 . In an embodiment, the communication network  110  may not be available during the execution of the first application. In such an embodiment, the first plurality of user preferences may be transmitted to the multimedia server  106  whenever the communication network  110  is next available to the first electronic device  102   a . In such an embodiment, the first plurality of user preferences may be stored in the memory  204  of the first electronic device  102   a  for later use. 
     In an embodiment, the offline application may be stored locally in a secondary storage device, for example, the hard disk which corresponds to the memory  204  of first electronic device  102   a . Examples of such an offline application may include, but are not limited to, a console-based game, a mobile-based game, or a table-based game. In an embodiment, the offline application may be rendered using a secondary storage device, for example, a hard disk of the first electronic device  102   a . In an embodiment, the offline application may be rendered using an external storage device, for example, a compact disc (CD), a digital versatile disc (DVD), a solid state storage, and/or a flash memory externally connected with the memory  204  of first electronic device  102   a.    
     In an embodiment, the first application which executes on the first electronic device  102   a  may be an online application. Such an online application may be hosted by the online application server  104 , communicably coupled to the first electronic device  102   a , via the communication network  110  and the transceiver  206 . Examples of such an online application may include, but are not limited to, an online game, a browser-based game, a cloud-based game, a distributed shared game, and/or an online multiplayer game. 
     In an embodiment, the processor  202  may be operable to render a first multimedia content on the display screen  118  during execution of the first application at the first electronic device  102   a . The first multimedia content may be rendered based on the user profile of the user  114 , associated with the first electronic device  102   a , while the first electronic device  102   a  executes the first application. In another embodiment, the first multimedia content may be pre-packaged by an application developer with the first application. 
     In an embodiment, the first multimedia content may be an audio content that may be streamed by the multimedia server  106 . The audio content may be streamed live from an Internet radio station via the Internet. The Internet radio station may transmit the audio content continuously, streamed serially over the local network or Internet in TCP or UDP packets. Such TCP or UDP packets may be reassembled at the first electronic device  102   a  and played after a pre-defined delay. Examples of the Internet radio stations may include, but are not limited to, CBS Radio® and/or Citadel Broadcasting®. 
     In an embodiment, the first multimedia content may be an audio-visual content streamed by the multimedia server  106 . The multimedia server  106  may correlate a set of metadata corresponding to the first multimedia content, the set of input parameters provided by the user  114 , and/or the user profile of the user  114  associated with the first electronic device  102   a , while the first electronic device  102   a  executes the first application. Examples of the multimedia server  106  streaming the audio-visual content include, but are not limited to, Macromedia Communication Server®, and/or MediaPortal®. 
     In an embodiment, the first multimedia content may be automatically selected from a pre-defined set of multimedia content, based on a genre of the application. For example, in the case of a video card game, such as Free Cell™, the first multimedia content may be a slow and soothing music. In another example, in the case of an action game, such as Counter Strike™, the first multimedia content may be hard-rock music. 
     In an embodiment, the first multimedia content may be inbuilt and a part of the first application and may not be streamed from any server. In another embodiment, for an offline application, the processor  202  may be operable to select the first multimedia content from a pre-defined set of multimedia content. The pre-defined set of multimedia content may be pre-stored in the secondary storage device or the external storage device associated with the memory  204 . 
     In an embodiment, for the online application, the processor  202  may be operable to select the first multimedia content from a pre-defined set of multimedia content pre-stored in the multimedia server  106 . In another embodiment, for the online application, the processor  202  may select the first multimedia content from a pre-defined set of multimedia content pre-stored in the multimedia server  106  based on generic user preferences of the user  114 , for example, the user profile of the user  114  stored at one or more online servers or in the memory  204  of the first electronic device  102   a . Notwithstanding, the disclosure may not be so limited, and other multimedia servers, for example, MinimServer®, may be utilized for selection of the first multimedia content, without limiting the scope of the disclosure. 
     In an embodiment, the first multimedia content may be streamed from an Internet radio station via the Internet. In another embodiment, the processor  202  may be operable to select the first multimedia content from a pre-defined set of multimedia content based on a genre of the first application. 
     In an embodiment, the processor  202  may be operable to receive the first plurality of user preferences, during the execution of the first application. The first plurality of user preferences may include a set of metadata corresponding to the first multimedia content, rendered at the first electronic device  102   a . In an embodiment, the first plurality of user preferences may further include a set of input parameters, and/or a user profile of the user  114 , in addition to the set of metadata. The processor  202  may be operable to receive a part of the first plurality of user preferences from the user  114 , associated with the first electronic device  102   a  during the execution of the first application. 
     In an embodiment, the processor  202  may be operable to determine the set of metadata, corresponding to the first multimedia content (rendered during execution of the first application at the first electronic device  102   a ). Such a set of metadata, may include, but is not limited to, a title captured from the first multimedia content, a name of an artist captured from the first multimedia content, a name of an album captured from the first multimedia content, a year of release of the multimedia content captured the first multimedia content, and/or a user rating, which corresponds to the first multimedia content. 
     In an embodiment, the processor  202  may be operable to enable the user  114  to rate the first multimedia content rendered on the first electronic device  102   a . In an embodiment, Such a rating may be provided by the user  114 , using alpha-numeric values. For example, a rating of the multimedia content may be taken on a scale of 0 and 1, where 1 indicates appreciation and 0 indicates dislike of the multimedia content. In another example, on a scale of 1 to 5, where 5 indicates greatest appreciation, 4 indicates above-average appreciation, 3 indicates an average appreciation, 2 indicates dislike, 1 indicates below-average dislike of the multimedia content, and 0 indicates no opinion at all. In an embodiment, such a rating may be provided by the user  114 , based on a selection of graphical icons, for example, selection of “thumbs-up” icon indicating appreciation of the multimedia content and selection of “thumbs-down” icon for dislike of the multimedia content. In another example, the rating may be provided or selected by the user  114  in an alpha-numeric format. Such a rating provided by the user  114  for the first or second multimedia content may be stored in the set of metadata corresponding to the first or second multimedia content. 
     In an embodiment, the processor  202  may be operable to receive the set of input parameters, provided by the user  114 , during the execution of the first application at the first electronic device  102   a . Such input parameters may correspond to beats per minute (BPM) of the second multimedia content, mood of the user  114 , a desired genre of the second multimedia content, a year range of the second multimedia content, a running time of the second multimedia content, one or more keywords related to the second multimedia content, and/or an identification of the second multimedia content. 
     In an embodiment, the set of input parameters may be provided by the user  114  based on a pre-defined stage of the first application. For example, the user  114  may select and assign an audio multimedia content ‘Mysterious Ways . . . ’ for a ‘Gaming Level—4’ of an online gaming application ‘Treasure Hunt—Hidden Treasures of the Mysterious Sea’. 
     The user  114  may provide values of the set of input parameters for desired second multimedia content, using the I/O device  208 . Such values may be provided by the user  114  based on a touch input, a touch-less input and/or a speech input via the I/O device  208 . 
     In an embodiment, the touch input may include touch gestures on one or more hardware buttons or the touch screen of the first electronic device  102   a . The touch-less input may include a set of touch-less gestures on a pre-defined proximity of the first electronic device  102   a . The set of touch-less gestures may include a hand gesture, a finger gesture, a facial gesture and/or a body gesture. In an embodiment, the speech input may include a voice pattern of the user  114 . 
     In an embodiment, the processor  202  may be operable to receive the user profile of the user  114 , associated with the first electronic device  102   a , while the first electronic device  102   a  executes the first application. The user profile of the user  114  may be a digital representation of the user&#39;s identity, characteristics, and/or preferences. Examples of the user profile may include, but are not limited to, a preference of a specific multimedia content based on an alpha-numerical value or a graphical indication, a geographical location of the user  114 , multimedia content consumption behavior, viewing or listening history, multimedia subscription details, multimedia purchases, favorite multimedia content, and/or demographic details of the user  114 . 
     In an embodiment, the processor  202  may be operable to determine the user profile from subscription and profile details from an account of the user  114 , which may be stored in the one or more servers, for example, the online application server  104 , and/or the social networking server  108 . In an embodiment, the user profile may be determined from the subscription and profile details stored in the memory  204  of the first electronic device  102   a . For example, the multimedia server  106  may be configured to provide subscription-based multimedia services, for example, Sony Music Unlimited®, Rhapsody®, iTunes®, Plex®, MusicStation®, Napster®, Xbox Music®, and/or the like to the user  114 . In such a case, the processor  202  may be operable to determine a part of the user profile of the user  114  stored in the memory  204  of the first electronic device  102   a.    
     In an embodiment, the processor  202  may be operable to transmit the first plurality of user preferences to the multimedia server  106 , via the transceiver  206 . The processor  202  may be operable to receive a second multimedia content, recommended and streamed by the multimedia server  106 . The second multimedia content may be received by the processor  202 , via the multimedia distribution channel  112  and the transceiver  206 . 
     In an embodiment, the processor  202  may be operable to receive the second multimedia content, recommended and streamed by the multimedia server  106 , while the first electronic device  102   a  executes the first application. In such an embodiment, the processor  202  may be operable to store the received second multimedia content in a multimedia library associated with the first application being executed at the first electronic device  102   a.    
     In an embodiment, the processor  202  may be operable to receive the second multimedia content, recommended and streamed by the multimedia server  106 , while the first electronic device  102   a  executes the second application. In such an embodiment, the processor  202  may be operable to store the received second multimedia content in a multimedia library associated with the second application being executed at the first electronic device  102   a.    
     In an embodiment, the second application may be a multimedia application or a web application. Such a second application may be an online application or an offline application. Examples of the second application may include, but are not limited to, an offline or online gaming application, SonyLIV®, Google Docs®, Meebo®, TokBox®, Splashup®, Flash Player® and/or Quicktime®. 
     In an embodiment, the second multimedia content may be a promotional multimedia content and may not be present in a multimedia library associated with the first application or the second application. Such a second multimedia content may include multimedia content that is intended for official marketing and endorsement of multimedia content, for example, music promos, video clips, and the like. The user  114  may not be familiar with the determined multimedia content as the determined multimedia content may be a new release and may not have been broadcasted previously. For example, the user  114 , associated with the first electronic device executing the first application, while playing Sony PlayStation®, may receive a recently released song, titled ‘Dreams Coming True’, as the second multimedia content during execution of the first application at the first electronic device  102   a.    
     In an embodiment, the user  114  may receive the recently released music track as the second multimedia content during execution of the second application, for example, working on a word document, at the first electronic device  102   a  based on the first plurality of user preferences associated with the first multimedia content (another recently released song). The user  114  may receive the recently released song as the second multimedia content during execution of another application, for example, while viewing web album in Picasa®, at the second electronic device  102   b.    
     In an embodiment, the processor  202  may be operable to enable the user  114  to rate the second multimedia content rendered on the first electronic device  102   a . Such a rating provided by the user  114  for the second multimedia content may be stored in another set of metadata corresponding to the second multimedia content. Such another set of metadata may be included in a second plurality of user preferences corresponding to the second multimedia content. 
     In an embodiment, the processor  202  may be operable to transmit the second plurality of user preferences to the multimedia server. Accordingly, the processor  202  may be operable to receive the third multimedia content, recommended and streamed by the multimedia server  106 . The multimedia server  106  may recommend third multimedia content based on a correlation of the first plurality of user preferences and/or the second plurality of user preferences provided by the user  114 . The processor  202  may be operable to store the received third multimedia content in a multimedia library associated with the second application being executed at the first electronic device  102   a.    
     In an embodiment, the user  114  may suggest the first multimedia content and the second multimedia content to one or more other users that may be socially connected to the user  114  via the social network. The first electronic device  102   a  may include a social networking application through which the user  114  may communicate with the social networking server  108 . In an embodiment, the user  114  may use the social networking application to browse one or more web pages of a social networking website, hosted by the social networking server  108 . For example, through the first electronic device  102   a , the user  114  may perform various activities, such as post comments on the social networking website, view images uploaded by other users on the social networking website, and read reviews about multimedia products and/or services. 
     In an embodiment, the processor  202  may enable the user  114  to suggest the first multimedia content, the second multimedia content, and the third multimedia content to one or more other users that are socially connected to the user  114  via a social network. The one or more other users are determined by the social networking server  108 , based on one or more similar parameters between the user  114  to the one or more other users in the social network. Such a determination may be based on one or more parameters such as, an area of interest, an activity of interest, an event, educational background, a professional background, a relation, and/or a social network connection. Notwithstanding, the disclosure may not be so limited, and other parameters may be utilized without limiting the scope of the disclosure. 
       FIG. 3  is a block diagram illustrating a multimedia server, in accordance with an embodiment of the disclosure.  FIG. 3  is explained in conjunction with elements from  FIG. 1 . With reference to  FIG. 3 , there is shown the multimedia server  106 . The multimedia server  106  may include one or more processors, such as a processor  302 , a memory  304 , and a transceiver  306 . 
     The processor  302  may be communicatively coupled to the memory  304 . Further, the transceiver  306  may be communicatively coupled to the processor  302  and the memory  304 . 
     The processor  302  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to execute a set of instructions stored in the memory  304 . The processor  302  may be implemented based on a number of processor technologies known in the art. Examples of processor  302  may be an X86-based processor, a Reduced Instruction Set Computing (RISC) processor, an Application-Specific Integrated Circuit (ASIC) processor, a Complex Instruction Set Computing (CISC) processor, or any other processor. 
     The memory  304  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to store the received set of instructions. The memory  304  may be implemented based on, but not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), a Hard Disk Drive (HDD), a storage server and/or a Secure Digital (SD) card. 
     The transceiver  306  may comprise suitable logic, circuitry, interfaces, and/or code that may be operable to communicate with the first electronic device  102   a , the online application server  104 , and the social networking server  108  via different communication interfaces. The transceiver  306  may implement known technologies for supporting wired or wireless communication with the communication network  110 . The transceiver  306  may include, but is not limited to, an antenna, a radio frequency (RF) transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a coder-decoder (CODEC) chipset, a subscriber identity module (SIM) card, and/or a memory. The transceiver  306  may communicate via wireless communication with networks, such as the Internet, and/or a wireless network, such as a cellular telephone network, a wireless local area network (LAN) and/or a metropolitan area network (MAN), and other devices. The wireless communication may use any of a plurality of communication standards, protocols and technologies including, but not limited to, Global System for Mobile Communications (GSM), Enhanced Data GSM Environment (EDGE), wideband code division multiple access (W-CDMA), code division multiple access (CDMA), time division multiple access (TDMA), Bluetooth, Wireless Fidelity (Wi-Fi) (e.g., IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and/or IEEE 802.11n), voice over Internet Protocol (VoIP), Wi-MAX, a protocol for email, instant messaging, and/or Short Message Service (SMS). 
     In operation, the processor  302  may be operable to receive the first plurality of user preferences from the first electronic device  102   a , while the first electronic device  102   a  executes the first application. The first plurality of user preferences may include a set of metadata and may correspond to a first multimedia content rendered during the execution of the first application at the first electronic device  102   a . The first plurality of user preferences may further include a set of input parameters, and/or a user profile of the user  114 , in addition to the set of metadata. 
     The processor  302  may be operable to correlate the set of metadata, the set of input parameters and/or the user profile of the user  114  associated with the first electronic device  102   a  during execution of the first application. The processor  302  may be operable to determine a second multimedia content based on the correlation of the set of metadata, the set of input parameters, and the user profile of the user  114 . Based on the determination, the processor  302  may be operable to recommend the second multimedia content to the user  114 . In an embodiment, the second multimedia content may be streamed to the first electronic device  102   a  associated with the user  114 , via the multimedia distribution channel  112 . In an embodiment, the second multimedia content may be streamed to the second electronic device  102   b  associated with the user  114 , via the multimedia distribution channel  112 . 
     The processor  302  may be further operable to receive a second plurality of user preferences from the first electronic device  102   a , while the first electronic device  102   a  executes the second application. The second plurality of user preferences may include another set of metadata may correspond to a second multimedia content rendered during the execution of the second application at the first electronic device  102   a . The second plurality of user preferences may further include another set of input parameters, and/or an updated user profile of the user  114 , in addition to another set of metadata. 
     Although  FIG. 3  only describes a communication between the processor  302  and the first electronic device  102   a  associated with the user  114 , one skilled in the art may appreciate that the disclosed embodiments can be implemented for any electronic device, for example the second electronic device  102   b , associated with the user  114 . 
     In an embodiment, the processor  302  may be operable to determine a part of the first plurality of user preferences, for example the set of metadata, from the first multimedia content rendered during the execution of the first application at the first electronic device  102   a.    
     In another embodiment, the processor  302  may be operable to determine a part of the first plurality of user preferences, for example, the user profile, from the subscription and profile details of an account of the user  114 , stored in the memory  304  of the multimedia server  106 . In an embodiment, the processor  302  may be operable to receive another part of the first plurality of user preferences, for example, the user profile, from the subscription and profile details of an account of the user  114  stored in the memory of the online application server  104 , or the memory (not shown) of the social networking server  108 . In an embodiment, the processor  302  may be operable to receive another part of the first plurality of user preferences, for example, the user profile, from the subscription and profile details stored in the memory  204  of the first electronic device  102   a . In an embodiment, the processor  302  may be operable to receive another part of the first plurality of user preferences, for example, the set of input parameters, from the user  114  associated with the first electronic device  102   a.    
     In an embodiment, the processor  302  may be operable to correlate the set of metadata, the set of input parameters and/or the user profile of the user  114  associated with the first electronic device  102   a  during execution of the first application. In an embodiment, the processor  302  may be operable to correlate the set of metadata, the set of input parameters, and/or the user profile of the user  114  associated with the first electronic device  102   a  during execution of the second application. In an embodiment, the processor  302  may be operable to correlate the set of metadata, the set of input parameters, and/or the user profile of the user  114  associated with the second electronic device  102   b  during execution of another application. 
     In an embodiment, the processor  302  may be operable to correlate the set of metadata, the set of input parameters and/or the user profile of the user  114  based on a set of common parameters. The processor  302  may be operable to determine a second multimedia content based on the correlation of the set of metadata, the set of input parameters, and the user profile of the user  114 . For example, the set of metadata may include a new release titled ‘Dreams Coming True’ by a famous artist ‘John Z.’. The user profile of the user  114  may include the listening history of the user indicating a preference for an artist ‘John Z.’. The set of input parameters may also include a keyword ‘John Z.’ provided by the user  114 . The processor  302  may correlate the set of metadata, the set of input parameters and/or the user profile of the user  114  based on a set of common parameters, such as the artist ‘John Z.’. Thus, the processor  302  may be operable to determine that the new release titled ‘Dreams Coming True’ by the artist ‘John Z.’ may be the second multimedia content. 
     In an embodiment, the second multimedia content, for example, the song titled ‘Dreams Coming True’, may be a promotional multimedia content and may not be present in a multimedia library associated with the first application, second application or another application. Such a second multimedia content may include multimedia that is intended for official marketing and endorsement of multimedia content, for example, music promotions, video clips, and the like. In an embodiment, the user  114  may not be familiar with the second multimedia content as the determined multimedia content may be a new release and may not have been broadcasted previously. 
     In an embodiment, the processor  302  may be operable to recommend the second multimedia content, for example, the song titled ‘Dreams Coming True’, determined by the processor  302 , to the user  114 . In an embodiment, the user may be associated with the first electronic device  102   a , while the first electronic device  102   a  executes the first application or the second application. In an embodiment, the user may be associated with the second electronic device  102   b , while the second electronic device  102   b  executes another application. 
     For example, the user  114  via a laptop executing a game, may provide the first plurality of preferences to the processor  302 . The processor  302  may determine the second multimedia content, for example, the song titled ‘Dreams Coming True’, based on the first plurality of preferences, and stream the second multimedia content to the user  114 . Meanwhile or at a later time, the user may start executing another application at the second electronic device  102   b . The second multimedia content may be received and rendered by the second electronic device  102   b  via the second application. In other words, the user  114 , now associated with the second electronic device  102   b , may listen to the song titled ‘Dreams Coming True’ or another similar song. 
     In an embodiment, the processor  302  may be operable to actively recommend the second multimedia content to the user  114 . An active recommendation of the second multimedia content may correspond to multimedia content recommended directly by the multimedia server  106 , based on the user profile and the set of input parameters provided by the user  114 . The user profile may be received from one or more online servers and/or the first electronic device  102   a.    
     In another embodiment, the processor  302  may be operable to passively recommend multimedia content to the user  114 . A passive recommendation of the second multimedia content may correspond to multimedia content recommended indirectly by the multimedia server  106 , based on a set of metadata, and/or the set of input parameters and the user profile provided by the user  114 . Such a set of metadata may be determined by the first electronic device  102   a  and/or the multimedia server  106 . 
     In an embodiment, the processor  302  may be operable to stream the second multimedia content recommended by the processor  302 , to the first electronic device  102   a , while the first electronic device  102   a  executes the first application. In an embodiment, the processor  302  may be operable to stream the second multimedia content recommended by the processor  302 , to the first electronic device  102   a , while the first electronic device  102   a  executes the second application. In an embodiment, the processor  302  may stream the second multimedia content recommended by the processor  302 , to the second electronic device  102   b , while the second electronic device  102   b  executes another application. 
     In an embodiment, the processor  302  may be operable to stream the second multimedia content to the first electronic device  102   a  and/or the second electronic device  102   b  associated with the user  114 , via the multimedia distribution channel  112  using the transceiver  306 . 
     In an embodiment, the processor  302  may be operable to receive a second plurality of user preferences based on the second multimedia content being rendered during the execution of the first application or the second application at the first electronic device  102   a . In an embodiment, the processor  302  of the multimedia server  106  may be operable to receive a second plurality of user preferences based on the second multimedia content being rendered during the execution of another application at the second electronic device  102   b.    
     In an embodiment, the processor  302  may be operable to correlate the first plurality of user preferences and the second plurality of user preferences to determine third multimedia content. In an embodiment, the processor  302  may recommend the determined third multimedia content to the user  114 . In an embodiment, the processor  302  may be operable to stream the recommended third multimedia content to any electronic device associated with the user  114 , through the multimedia distribution channel  112 . 
     Based on the correlation, the processor  302  may be operable to determine and recommend the third multimedia content to the user  114 . In an embodiment, the third multimedia content, recommended by the processor  302 , may be streamed to the first electronic device  102   a  associated with the user  114 , via the multimedia distribution channel  112 . In an embodiment, the third multimedia content may be streamed to the second electronic device  102   b  associated with the user  114 , via the multimedia distribution channel  112 . 
     In an embodiment, the processor  302  may be operable to recommend the third multimedia content to the user  114  associated with the first electronic device  102   a , while the first electronic device  102   a  executes the first application and/or the second application. In an embodiment, the processor  302  may be operable to recommend the third multimedia content to the user  114  associated with the second electronic device  102   b , while the second electronic device  102   b  executes another application. 
     In an embodiment, the processor  302  may be operable to receive another plurality of user preferences from another user associated with the first electronic device  102   a  or the second electronic device  102   b . Based on a correlation of another plurality of user preferences, the processor  302  may be operable to determine and recommend another multimedia content to another user. The processor  302  may be further operable to stream another multimedia content to any electronic device associated with another user. 
     In an embodiment, the processor  302  may be operable to receive a plurality of the first plurality of user preferences from a group of the user  114  and the one or more other users, associated with the first electronic device  102   a  executing a multi-player gaming application. In such a case, processor  302  may be operable to determine a plurality of second multimedia content based on a correlation of the plurality of first plurality of user preferences received from the group. The processor  302  may be further operable to recommend the plurality of second multimedia content to respective users of the group. The processor  302  may be further operable to stream the plurality of second multimedia content to respective users associated with any electronic device. 
     In an embodiment, the processor  302  may be operable to recommend the first multimedia content, the second multimedia content and/or the third multimedia content to one or more other users suggested by the user  114 . Such one or more other users may be socially connected with the user  114  via the social network, based on one or more similar parameters. Based on the recommendation, the first multimedia content, the second multimedia content and/or the third multimedia, may be streamed to one or more other electronic devices associated with the one or more other users, by the processor  302  via the transceiver  306 . Such a first multimedia content, a second multimedia content and/or a third multimedia, may be streamed to the one or more other electronic devices through the multimedia distribution channel  112 . 
       FIG. 4  illustrates an exemplary instance of an exemplary electronic device, in accordance with an embodiment of the disclosure.  FIG. 4  is explained in conjunction with elements from  FIG. 1 ,  FIG. 2 , and  FIG. 3 . 
     With reference to  FIG. 4 , there is shown the display screen  118  rendering the interface  116 , which corresponds to the online gaming application executed at the first electronic device  102   a . The interface  116  includes a first display segment  402 , a second display segment  404 , a plurality of selectable gaming applications  406 , and two navigable icons  408  and  410  associated with the plurality of selectable gaming applications  406 . The interface  116  further includes a first option, ‘Get Connected’  412 , and a second option ‘Search for Online Gaming Applications’  414 . The interface  116  further includes a multimedia interface  416  for rendering the multimedia content received from the multimedia server  106 . 
     The first display segment  402  may illustrate a plurality of options selectable by the user  114  associated with the first electronic device  102   a  executing the online gaming application. A first option, ‘Manage Account’, when selected, may facilitate the user  114  to manually edit/update his account settings. Such account settings may include a first set of details about the user  114  that require manual input by the user  114 . Examples of details of the user  114  may include an area of interest, an activity of interest, an educational background, a professional background, a relationship status, a favorite multimedia content, a social network connection or other demographic details of the user  114 , associated with the first electronic device  102   a  executing the application. 
     Such account settings may also include a second set of details about the user  114  that are populated automatically in the ‘Manage Account’ option. Examples of second details may include preferences of the user  114  for a specific multimedia content based on a frequency of usage, multimedia content consumption behavior of the user  114 , viewing/listening history of the user  114 , past multimedia purchases, and/or the like. 
     A second option, ‘Get Started’, when selected, may perform a soft-booting of the online gaming application. The second option, ‘Get Started’, may be selected in a case when the online gaming application stops working due to internal software conflicts. 
     A third option, ‘Select Input Parameters’, when selected, may prompt the user  114  to provide a set of input parameters, for example, beats per minute (BPM) of the second multimedia content, mood of the user  114 , a desired genre of the second multimedia content, a year range of the second multimedia content, a running time of the second multimedia content, one or more keywords related to the second multimedia content, or an identification of the second multimedia content. The sensing device  210  of the first electronic device  102   a  may be operable to receive biometric input, for example facial expressions or a speech input from the user  114 . The processor  202  may receive such biometric input from the sensing device  210  and may populate the biometric input in one or more parameters in the ‘Select Input Parameters’ option. 
     The second display segment  404  may correspond to the online gaming application illustrating the plurality of selectable gaming applications  406  being scrolled, based on the two navigable icons  408  and  410 . The two navigable icons  408  and  410  may be, for example, a left arrow and a right arrow, selectable to scroll the plurality of selectable gaming applications  406 , towards a left horizontal direction and a right horizontal direction, respectively. Such a plurality of selectable gaming applications  406  may be pre-stored in the memory  204  of the first electronic device  102   a , and thus may be referred to as offline gaming applications. 
     The first option, ‘Get Connected’  412 , when selected by the user  114 , may enable the user  114  to socially connect to one or more other users in a social network. Such a social network may be provided by the social networking server  108 . The social connection of the user  114  with the one or more other users in a social network, facilitates the user  114  to play multi-player online games with the one or more other users. 
     The second option ‘Search for Online Gaming Applications’  414  when selected by the user  114  may enable the user  114  to search for online gaming applications hosted by the online application server  104 . Such online gaming applications may be a single-player gaming application, for example, Penthouse Pool®, or a multi-player gaming application, for example, Big Farm®. For the multi-player gaming application, the user  114  may also have to select the option ‘Get Connected’  412 . Such online gaming applications hosted by the online application server  104  may be paid applications or free applications. 
     A multimedia interface  416  may be a display segment which corresponds to a multimedia content rendered on the display screen  118  of the first electronic device  102   a . In an embodiment, the multimedia content may be a first multimedia content rendered during the execution of one of an offline gaming application or an online gaming application. In an embodiment, the multimedia content may be a recommended multimedia content rendered during the execution of one of an offline gaming application or an online gaming application based on the plurality of user preferences. In another embodiment, the multimedia content may be a second multimedia content rendered during the execution of one of an offline gaming application or an online gaming application based on the set of metadata determined from the first multimedia content. 
     The multimedia interface  416  may include a title  418  which corresponds to the multimedia content rendered on the display screen  118  of the first electronic device  102   a . The title  418  may include initials of the rendered multimedia content as well as the initials of the artist of the rendered multimedia content. 
     The multimedia interface  416  may include a plurality of selectable options displayed which correspond to the multimedia content rendered on the display screen  118  of the first electronic device  102   a . A first option  420  may be selectable by the user  114  to rate appreciation of the multimedia content rendered on the display screen  118 . A second option  422  may be selectable by the user  114  to indicate dislike of the multimedia content rendered on the display screen  118 . A third option  424  may be selectable by the user  114  to block the multimedia content rendered on the display screen  118 . Such a blocking may prevent a future recommendation of multimedia content having the same or similar characteristics as that of the blocked multimedia content. A fourth option  426  may be selectable by the user  114  to skip backward through the multimedia content rendered on the display screen  118 . A fifth option  428  may be selectable by the user  114  to skip forward through the multimedia content rendered on the display screen  118 . A sixth option  430  may be selectable by the user  114  to provide an alpha-numeric rating for the multimedia content rendered on the display screen  118 . A seventh option  432  may be selectable by the user  114  to provide a window for displaying an audio-visual multimedia content rendered on the display screen  118 . An eighth option  434  may be selectable by the user  114  to add the recommended multimedia or the second multimedia in a ‘Favorite List’ of the user  114 . In an embodiment, based on the multimedia content present in the ‘Favorite List’, the user  114  may be linked to one or more other multimedia servers, for example, iTunes®, for purchasing a digital download of the multimedia content present in the ‘Favorite List’. In another example, the user  114  may be linked to Amazon® to purchase a compact disc (CD) of the multimedia content present in the ‘Favorite List’. 
       FIG. 5  is a flowchart illustrating a method for recommending multimedia content, in accordance with an embodiment of the disclosure.  FIG. 5  is described in conjunction with elements of  FIG. 1 . The method  500  may be implemented in the multimedia server  106 , communicatively coupled to the first electronic device  102   a , the online application server  104 , and the social networking server  108  via the communication network  110 . 
     The method  500  begins at step  502  and proceeds to step  504 . At step  504 , the processor  302  in the online application server  104  may be operable to receive a first plurality of user preferences during an execution of a first application at the first electronic device  102   a . The received first plurality of user preferences may comprise a set of metadata, which corresponds to a first multimedia content rendered during the execution of the first application. 
     At step  506 , the processor  302  in the multimedia server  106  may be operable to recommend second multimedia content to the user  114  through the multimedia distribution channel  112  during execution of a second application based on the received first plurality of user preferences. The user  114  may be associated with the first electronic device  102   a  during the execution of the first application and the second application. 
     In an embodiment, the processor  302  in the multimedia server  106  may be operable to recommend the second multimedia content to the second application executed by the second electronic device  102   b  through the multimedia distribution channel  112 . The user  114  may be associated with the second electronic device  102   b  during the execution of another application. Control then passes to end step  508 . 
     In accordance with another embodiment of the disclosure, a system for recommending multimedia content is presented. Exemplary aspects of the disclosure may comprise one or more processors and/or circuits, such as the processor  302  ( FIG. 3 ), in the multimedia server  106  ( FIG. 1 ). The processor  302  may be operable to receive a first plurality of user preferences. The received first plurality of user preferences may include a set of metadata, which corresponds to a first multimedia content rendered during execution of the first application at the first electronic device. The processor  302  may be operable to recommend second multimedia content to the user  114  ( FIG. 1 ) through a multimedia distribution channel  112  ( FIG. 1 ) during execution of the second application based on the received first plurality of user preferences. 
     In an embodiment, the processor  302  may be operable to recommend the second multimedia content with one or more other users connected to the user  114  in a social network. In an embodiment, the processor  302  may be operable to recommend the second multimedia content to the second electronic device  102   b  ( FIG. 1 ) through the multimedia distribution channel  112 . The user  114  may be associated with the first electronic device  102   a  during execution of the second application. 
     In an embodiment, the processor  302  may be operable to recommend the second multimedia content to another application executed by the second electronic device  102   b  through the multimedia distribution channel  112 . The second electronic device  102   b  may be communicably coupled to the multimedia server  106 . The user  114  may be associated with the second electronic device  102   b  during execution of another application. In an embodiment, the second multimedia content may be a promotional multimedia content. 
     In an embodiment, the user may be associated with the first electronic device  102   a  ( FIG. 1 ) during execution of the first application and the second application. 
     Other embodiments of the disclosure may provide a non-transitory computer readable medium and/or storage medium, and/or a non-transitory machine readable medium and/or storage medium. Having applicable mediums stored thereon, a machine code and/or a computer program having at least one code section executable by a machine and/or a computer for recommending multimedia content, may thereby cause the machine and/or computer to perform the steps comprising in a multimedia server communicatively coupled to a first electronic device and a second electronic device. The first electronic device associated with a user may be operable to execute a first application and a second application. The second electronic device associated with the user may be operable to execute the second application. The machine and/or computer performs the steps comprising receiving a first plurality of user preferences. The received first plurality of user preferences may include a set of metadata, which correspond to a first multimedia content rendered during the execution of the first application at the first electronic device. The machine and/or computer further performs the steps comprising recommending second multimedia content to the user through a multimedia distribution channel during execution of the second application based on the received first plurality of user preferences. 
     The present disclosure may be realized in hardware, or a combination of hardware and software. The present disclosure may be realized in a centralized fashion, in at least one computer system, or in a distributed fashion, where different elements may be spread across several interconnected computer systems. A computer system or other apparatus adapted for carrying out the methods described herein may be suited. A combination of hardware and software may be a general-purpose computer system with a computer program that, when loaded and executed, may control the computer system such that it carries out the methods described herein. The present disclosure may be realized in hardware that comprises a portion of an integrated circuit that also performs other functions. 
     The present disclosure may also be embedded in a computer program product, which comprises all the features enabling the implementation of the methods described herein, and which when loaded in a computer system is able to carry out these methods. Computer program, in the present context, means any expression, in any language, code or notation, of a set of instructions intended to cause a system having an information processing capability to perform a particular function either directly, or after either or both of the following: a) conversion to another language, code or notation; b) reproduction in a different material form. 
     While the present disclosure has been described with reference to certain embodiments, it will be understood by those skilled in the art that various changes may be made and equivalents may be substituted without departing from the scope of the present disclosure. In addition, many modifications may be made to adapt a particular situation or material to the teachings of the present disclosure without departing from its scope. Therefore, it is intended that the present disclosure not be limited to the particular embodiment disclosed, but that the present disclosure will include all embodiments falling within the scope of the appended claims.