Patent Publication Number: US-2011071903-A1

Title: E-business advertisement method

Description:
BACKGROUND OF THE INVENTION 
     1. Field of Invention 
     The invention relates to e-business and more particularly to an e-business advertisement method with improved characteristics. 
     2. Description of Related Art 
     A blog is a type of personal diary posted on the Internet. Most blogs consist of small, plentiful entries. Topics posted on blogs may vary widely. 
     Conventionally, e-business is impossible by means of blog. This is because only data such as pictures and documents are typically transmitted by a web server. High cost and technological difficulties make e-business using blog almost infeasible. 
     Currently, there are many websites providing online shopping. Conventionally, an item and a brief description thereof are shown on a web page. Hence, a would-be buyer may not know details of a desired item by simply viewing the web page. This may decrease interest of many would-be buyers. Many restrictions are also imposed on web pages provided by the online auction and shopping websites. This can further frustrate many would-be buyers. 
     A portal may charge a lot of money on an online seller if the seller want to buy an advertisement word therefrom. Further, links provided by the portal may be attacked maliciously by a hacker if computer security is not implemented. As a result, the desired effects of advertising are poor. 
     Thus, it is desirable to provide a novel e-business advertisement method in order to overcome the inadequacies of the prior art. 
     SUMMARY OF THE INVENTION 
     It is therefore one object of the invention to provide an e-business advertisement method comprising providing an advertisement word on an advertisement items page of an advertisement server of an e-business platform; allowing a manager of the e-business platform to buy the advertisement word from a portal based on the advertisement word; interconnecting the Internet and the e-business platform; allowing a seller to link an item description page of the blog to the Internet; and linking the advertisement items page of the advertisement server of the e-business platform to the blog of the seller. 
     The above and other objects, features and advantages of the invention will become apparent from the following detailed description taken with the accompanying drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a block diagram of an e-business advertisement system according to the invention; 
         FIG. 2  is a detailed block diagram of a portion of the e-business advertisement system; 
         FIG. 3  is a detailed block diagram of the advertisement server of  FIG. 1 ; 
         FIG. 4  is a detailed block diagram of the advertisement items page of  FIG. 1 ; 
         FIG. 5  is a detailed block diagram of another portion of the e-business advertisement system; 
         FIG. 6  is a detailed block diagram of the e-business platform of  FIG. 1 ; and 
         FIG. 7  is a block diagram of a preferred embodiment of e-business advertisement system according to the invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Referring to  FIGS. 1 to 7 , an e-business advertisement system  1  according to the invention is shown. The e-business advertisement system  1  comprises the following components as discussed in detail below. 
     A portal  2  is connected to the Internet. An e-business platform  3  is connected to the Internet. The e-business platform  3  comprises a platform server  31 , an advertisement server  32 , and a web page server  33 . The advertisement server  32  comprises a plurality of advertisement items pages W 2  including a plurality of advertisement items display areas W 2 S. 
     The platform server  31  is connected to the Internet via the e-business platform  3 . The e-business platform  3  is connected to the portal  2  via the Internet which is in turn connected to a plurality of remote terminals for data communications. Moreover, the platform server  31 , the advertisement server  32 , and the web page server  33  are interconnected for data communications. 
     An e-business advertisement method for use in the e-business advertisement system  1  comprises the following steps: 
     Providing an advertisement word to each advertisement items page W 2  of the advertisement server  32  of the e-business platform  3 . A manager of the e-business platform  3  may buy the advertisement word from the portal  2  based on the advertisement word. 
     Comparing a search word typed on the portal  2  by a user with the advertisement word. A comparison result will be shown. A link to the advertisement items page W 2  will be enabled if the comparison result is true. Thereafter, the user may click the advertisement items page W 2  for linking. 
     Connecting a user of the remote terminal to the platform server  31  of the e-business platform  3  via the Internet. Typing personal data of the user in order to apply for a membership of the e-business platform  3 . After obtaining the membership of the e-business platform  3 , the user may register with the e-business platform  3  in order to use same as a seller. 
     Registering a seller with the e-business platform  3  so that the seller may obtain a membership of a sales agent of the e-business platform  3 . Any sellers having the memberships of the e-business platform  3  are entitled as sales agents. 
     For registering a sales agent with the e-business platform  3  the platform server  31  of the e-business platform  3  is required to connect to the web page server  33  and web pages of a blog B of the seller are required to be created in the web page server  33 . The seller is required to create an item description page W 1  about each item to be sold on the blog B thereof. Details including pictures and detailed description of the item are also included in the item description page W 1  so that a person may link same for retrieving information therefrom. 
     An advertisement word buying module  3 M 2  is provided on the e-business platform  3  in which only a sales agent has the right of using the advertisement word buying module  3 M 2 . 
     The sales agent can click the advertisement word buying module  3 M 2  to start a procedure of buying an advertisement word. That is, buying the advertisement word from the e-business platform  3  in order to have the right of using the advertisement items display areas W 2 S of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  associated with the advertisement word. 
     A sales agent having bought the advertisement word is entitled to have a membership of the sales agent of the e-business platform  3 . Any sales agents having the memberships of the e-business platform  3  are entitled as advertisement sales agents. 
     Providing an advertisement word and items management module  3 M 3  on the e-business platform  3 . An advertisement sales agent has the right of using the advertisement word and items management module  3 M 3 . 
     The advertisement sales agent can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement word. That is, replacing the advertisement word bought by the advertisement sales agent with a new advertisement word in order to have the right of using the advertisement items display areas W 2 S of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  associated with the new advertisement word. Alternatively, the advertisement sales agent can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement item. That is, linking pictures and description of the item description page W 1  of the blog B belonging to the advertisement sales agent to a corresponding item description page W 1  in order to provide the advertisement items display areas W 2 S on the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  corresponding to the bought or replaced advertisement word. 
     Providing a sales group module  3 M 1  on the e-business platform  3  in which a sales agent has the right of using the sales group module  3 M 1 . 
     A sales agent may create a sales group by setting the sales group module  3 M 1  in which the sales agent is entitled as a sales group manager. Other sales agents of the e-business platform  3  may join the same sales group by setting the sales group module  3 M 1  in which all sales agents of the sales group are members of the sales group of the e-business platform  3 . The sales group manager has the right of using the item description page W 1  of the blog B belonging to any member of the same sales group. 
     The sales group manager has the right of using the advertisement word buying module  3 M 2  on the e-business platform  3 . 
     The sales group manager can click the advertisement word buying module  3 M 2  to start a procedure of buying an advertisement word. That is, buying the advertisement word from the e-business platform  3  in order to have the right of using the advertisement items display areas W 2 S of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  associated with the advertisement word. 
     A sales group manager having bought the advertisement word is given a title of the advertisement sales group manager of the e-business platform  3 . Any sales group manager having the title of the advertisement sales group manager of the e-business platform  3  is entitled as an advertisement sales group manager. 
     The advertisement sales group manager has the right of using the advertisement word and items management module  3 M 3  on the e-business platform  3 . 
     The advertisement sales group manager can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement word. That is, replacing the advertisement word bought by the advertisement sales group manager with a new advertisement word in order to have the right of using the advertisement items display areas W 2 S of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  associated with the new advertisement word. Alternatively, the advertisement sales group manager can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement item. That is, linking pictures and description of the item description page W 1  of the blog B belonging to the sales group member of the same sales group to a corresponding item description page W 1  in order to provide the advertisement items display areas W 2 S on the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  corresponding to the bought or replaced advertisement word. 
     The advertisement items display area W 2 S on the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  comprises an advertisement display area W 2 S 1 , an agent display area W 2 S 2 , and an items display area W 2 S 3  in which each of the advertisement display area W 2 S 1 , the agent display area W 2 S 2 , and the items display area W 2 S 3  has a plurality of display areas S. 
     As stated above, the sales agent or the sales group manager can click the advertisement word buying module  3 M 2  to start a procedure of buying an advertisement word to link to a home page of an advertisement word buying service provider so that the sales agent or the sales group manager may buy the advertisement word. In detail, the sales agent or the sales group manager is required to confirm both each bought advertisement word and the number of the bought advertisement words during the procedure. 
     The sales agent or the sales group manager can have the right of using the advertisement display area W 2 S 1 , the agent display area W 2 S 2 , and the items display area W 2 S 3  on the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3  associated with a bought advertisement word. Moreover, after buying an advertisement word the sales agent or the sales group manager can have the right of uploading data about bought items to the display areas S of each of the advertisement display area W 2 S 1 , the agent display area W 2 S 2 , and the items display area W 2 S 3 . 
     As stated above, the advertisement sales agent can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement word in which pictures of the item description page of the blog B belonging to the advertisement sales agent and links thereof are displayed on the display areas S of advertisement display area W 2 S 1  of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3 . Alternatively, the advertisement sales agent can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement item in which pictures of the item description page of the blog B belonging to the advertisement sales agent and links thereof are displayed on the display areas S of the agent display area W 2 S 2  of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3 . 
     As stated above, the advertisement sales group manager can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement item in which pictures of the item description page of the blog B belonging to the members of the same sales group and links thereof are displayed on the display areas S of advertisement display area W 2 S 1  of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3 . Alternatively, the advertisement sales group manager can click the advertisement word and items management module  3 M 3  to start a procedure of providing an advertisement item in which pictures of the item description page of the blog B belonging to the members of the same sales group and links thereof are displayed on the display areas S of the agent display area W 2 S 2  of the advertisement items page W 2  of the advertisement server  32  of the e-business platform  3 . 
     To summarize, the invention provides an e-business advertisement method comprising providing an advertisement word on an advertisement items page of an advertisement server of an e-business platform; allowing a manager of the e-business platform to buy the advertisement word from a portal based on the advertisement word; interconnecting the Internet and the e-business platform; allowing a seller to link an item description page of a blog to the Internet; and linking the advertisement items page of the advertisement server of the e-business platform to the blog of the seller. 
     The e-business advertisement method of the invention has the benefits of greatly increasing advertisement effect, effectively providing and managing advertisement words and an item description page of a blog of an advertisement server of the e-business platform, allowing identical or similar items sold over the Internet by a seller to be grouped on an advertisement items page of the advertisement server of the e-business platform, allowing a manager of the e-business platform to buy advertisement words from the portal in order to greatly decrease the cost of buying advertisement words borne on a seller, increasing the advertisement effect of the items sold over the Internet, allowing a user to click a portal to link to the advertisement items page of the advertisement server of the e-business platform, and allowing the user to click the advertisement items page to link to a blog belonging to the seller after reviewing pictures and detailed description appeared on the advertisement items page. 
     While the invention herein disclosed has been described by means of specific embodiments, numerous modifications and variations could be made thereto by those skilled in the art without departing from the scope and spirit of the invention set forth in the claims.