Patent Publication Number: US-2015066635-A1

Title: Method and process for registration, creation and management of campaigns and advertisements in a network system

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application claims priority from and is a continuation in part of U.S. patent application Ser. No. 13/171,746, entitled “A method and process for registration, creation and management of campaigns and advertisements in a network system”, filed on Jun. 29, 2011, which is incorporated by reference in its entirety for all purposes as if fully set forth herein. 
     This application claims priority from and is a continuation of U.S. patent application Ser. No. 13/282,730, entitled “Method for Transformation of a Website”, filed on Oct. 27, 2011, which is incorporated by reference in its entirety for all purposes as if fully set forth herein. 
     This application claims priority from and is a continuation in part of U.S. patent application Ser. No. 13/357,029, entitled “Apparatus for connecting a human key identification to objects and content or identification, tracking, delivery, advertising, and marketing”, filed on 24 Jan. 2012, which is incorporated by reference in its entirety for all purposes as if fully set forth herein. 
     This application claims priority from and is a continuation in part of U.S. patent application Ser. No. 13/360,670, entitled “Method for connecting a human key identification to objects and content or identification, tracking, delivery, advertising, and marketing”, filed on 28 Jan. 2012, which is incorporated by reference in its entirety for all purposes as if fully set forth herein. 
     This application claims priority from and is a continuation of U.S. patent application Ser. No. 12/459,353, entitled “Method and mechanism for protection, sharing, storage, accessing, authentication, certification, attachment and tracking anything in an electronic network”, filed on Jun. 29, 2009, which is incorporated by reference in its entirety for all purposes as if fully set forth herein. 
    
    
     SEQUENCE LISTING OR PROGRAM: Not Applicable 
     FEDERALLY SPONSORED RESEARCH: Not Applicable 
     TECHNICAL FIELD OF THE INVENTION 
     The present invention generally relates to a method, executed on a computer system, for the creation and management of campaigns and advertisements. More specifically the present invention relates to a method and process for registration, creation and management of campaigns and advertisements in a network system. 
     BACKGROUND OF THE INVENTION 
     In registration systems currently being used, information is submitted simply into a database without any additional activities at the time of registration. The present invention enables users to do multiple useful tasks at the onset of registration. The present invention further provides advertisers and businesses to connect to users, easily with these registration methods created. Commerce can be conducted between users, and campaigns benefit because a portion of advertisers revenues goes to designated campaigns, enabling everyone who participates to make money. The present invention creates bar codes at the time of registration that enable tracking and fulfillment of transactions. 
     DEFINITIONS 
     Unless stated to the contrary, for the purposes of the present disclosure, the following terms shall have the following definitions: 
     An advertisement creator module is defined as a software module that is engaged by a user through a computer or other equivalent electronic device to upload media such as images and video to create advertisements follow and predetermined process or protocol. 
     QR code module is an abbreviation for Quick response code. A QR code module is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. QR codes are automatically created by the QR code module when a user registers, and also are created when a user creates or uploads an advertisement to the system, and are also created when a user creates a campaign in the system, so that each user, advertisement and campaign has attached its own QR code, for use in the system. Also scan able data embedded for decoding in the QR code attached to Users, Advertisements and Campaigns can be changed for the purpose of marketing, relating information, and tracking as the user needs to change it with a QR code administration dashboard editor function. 
     Payment module is defined as software module that is engaged by a user through a computer or other equivalent electronic device to pay bills, pay other users, move funds from one registered users bank account or virtual bank account to another users bank account or virtual bank account, or to outside bank accounts. 
     A software module is defined as a series of process steps stored in an electronic memory of an electronic device and executed by the processor of an electronic device such as a computer, pad, smart phone, or other equivalent device known in the prior art. 
     A human key or human key module is defined as a collection of processor steps, within a computer server, and/or networked to other computer servers, that processes, facial and voice data, in a method where a person looking at the cam and talking or saying a phrase is identified, in a computer that work in real time to store and cross reference data for identification and security, as related to using an individual unique human being as a user name, password, or any other unique identifier of that unique human being, a Human Key can be attached to and/or substituted for QR code uses throughout the invention. 
     A quick view creator and viewer module is defined as a campaign and advertisement creation tool for making campaigns and advertisements that can be completely displayed, viewed and understood in a very short amount of time by the user. Utilizing an upload function that takes images, audio, text and assembles them together in a collage of a representation, and additionally where the text is converted to speech, for making it easy for a user to see and understand a campaign or advertisement in a short period of time. 
     A make an offer module is defined as a component where a user can create or make an offer for products, and/or services, on advertisements, campaigns, or embedded in QR codes revealed when scanned by device. 
     A search engine module is used for searching campaigns as related to advertisements, and QR code incentives, where a user can search for a product or service that they need, and can see what campaigns will benefit from the purchase, and at the same time what QR code offers are related, to the campaign and the advertisement, and what the QR Code pass along benefit will be if the user passes the QR Code off to their friends. 
     SUMMARY OF THE INVENTION 
     The presented invention is a method for an advertising sponsor user, using a client computer, or mobile device to be able to register, login and create zip code related local sponsor advertisements, with small advertisements for creating interest in the offers, that link to bigger advertisements with an embedded shopping cart. When a user creates the advertisements, they can upload their images, and create their type for the offers in the same interface form and the advertisements are instantly created and able to be published immediately throughout a network. 
     Utilizing zip codes allows the system to use an intelligent smart decision engine, to make decisions of where advertisements and campaigns should be displayed as related to registered users locations for marketing and targeting. Also past performance and past advertisement information is utilized by the present invention to make appraisal value judgments as to the value of advertisements for sale, and campaign values for sale. 
     When a user creates campaigns a real bank account and a virtual bank account is created with credit card, debit card, coupon and/or voucher payments connected to the user account and a financial institution of their choosing, or designated financial institution by the system. 
     All transactions from the advertisements are associated with bar codes that are in the possession of the merchant business, which can be scanned at point of purchase. The accounting and discounts are automatically applied to the incentive management system in the main invention server location. By having advertisements linked to embedded shopping carts the users can purchase new or used items, products or services and can lock in coupons, offers and discounts for future uses and merchant location fulfillments. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The accompanying drawings, which are incorporated in and constitute a part of this specification exemplify the embodiments of the present invention and, together with the description, serve to explain and illustrate principles of the inventive technique. Specifically: 
         FIG. 1  is a flow chart illustrating the method of advertising taught by the present invention; 
         FIG. 2  is a flow chart illustrating the registration process taught by the present invention; 
         FIG. 3  is a flow chart illustrating the fulfillment process taught by the present invention; 
         FIG. 4  is a flow chart illustrating the intelligent smart decision engine taught by the present invention; 
         FIG. 5  illustrates the statistics generated by the present invention; 
         FIGS. 6 and 7  illustrate the bid for advertisement placement method taught by the present invention; 
         FIG. 8  is a flow chart illustrating the a user advertising creator module of the present invention; 
         FIG. 9  is a flow chart illustrating the advertising creator function; 
         FIG. 10  is a flow chart illustrating the revenue process of the present invention; 
         FIG. 11  is a flow chart illustrating the automatic features of the present invention; 
         FIG. 12  is a flow chart illustrating the advertising and fee process of the present invention; 
         FIG. 13  is a flow chart illustrating the transaction process of the present invention; 
         FIG. 14  illustrates the bid for advertisement placement; 
         FIG. 15  is a flow chart illustrating the method for determining an incentive value; 
         FIG. 16  is a flow chart illustrating the campaign and associated advertiser functions; 
         FIG. 17  illustrates the payment module of the present invention; 
         FIG. 18  illustrates the advertisement creator module of the present invention; 
         FIG. 19  illustrates the advertisement creator module in more detail; 
         FIG. 20  illustrates an example advertisement and requirements; and 
         FIG. 21  illustrates the process of creating the advertisement or offer. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     In the following detailed description, reference will be made to the accompanying drawings, in which identical functional elements are designated with like numerals. The aforementioned accompanying drawings show by way of illustration and not by way of limitation, specific embodiments and implementations consistent with principles of the present invention. These implementations are described in sufficient detail to enable those skilled in the art to practice the invention and it is to be understood that other implementations may be utilized and that structural changes and substitutions of various elements may be made without departing from the scope and spirit of present invention. The following detailed description is, therefore, not to be construed in a limited sense. Additionally, the various embodiments of the invention as described may be implemented in the form of software running on a general purpose computer, in the form of a specialized hardware, or combination of software and hardware. 
     The current present invention is a method for an advertising sponsor user  101 , using a client computer  102 , or mobile device  103  to be able to register  104 , login  105 , and create zip code related local sponsor advertisements  106 , with small advertisements for creating interest in offers  107 , that link to bigger advertisements  108  with embedded shopping cart  109  as shown in  FIG. 1 . Another aspect of the invention is that when a user creates the advertisements  108 , they can upload their images  110 , and create their type for the offers  111  in the same interface form, and the advertisements  108  are instantly created and able to be published  112  immediately throughout the an advertisement sponsor network, or can be individually  113 . By having advertisements linking to shopping carts embedded the users can purchase new or used items, products or services and can lock in coupons, offers and discounts for future uses and merchant location fulfillments. 
     Another aspect of the method, as shown in  FIG. 2 , involves where when anyone registers as a user  201  and creates campaigns  202  a bank or other financial account is created  203  and associated with the registered user  201 . The bank or financial account  203  is associated with credit card, debit card, coupon, and voucher payments  204  and connected to the user account  205  and linked to a payment system or internet payment system  206 . 
     Now referring to  FIG. 3 , another aspect of the present invention is related to the fulfillment of incentives and offers, as related to businesses and conversions through an online web site  300 . The present invention handles these transactions  301  with bar codes  302  that are in the possession of the merchant business  303  that can be scanned at point of purchase  304  and the accounting and discounts are automatically applied to the incentive management system  305  in the main invention server location  306 . A website creation form  307  is provided for automatically creating QR codes  308  for each registered user  309 . QR codes  308  can be used by anybody else publically with an QR scanner reader application  309  installed on their mobile device  310 , to bid, buy, sell, or link to campaigns  311 , by just scanning  312  the QR code  308  at any location  313 . 
     Now referring to  FIG. 4 , by utilizing zip code coordinates  401  the method can use an intelligent smart decision engine  402 , to make decisions  403  of where advertisements and campaigns  404  should be displayed as related to registered users location data supplied  405 . Also past performance and past advertisements information  406  is utilized by the invention process to make appraisal value judgments  407  as to the value of advertisements for sale  408  and campaign values for sale  409 . 
     Statistics such as how many views  501 , click through fulfillment  502 , and actual purchasers  503  are also aggregated in the method to allow users to be able to make better decisions, and campaigns to benefit from transactions generated from advertisements in the system. As shown in  FIG. 5 , these statistics illustrate similarities such as “other user ads placed that are similar to your business”  504 . 
     Now referring to  FIG. 6 , another aspect of the invention is that users that place advertisements throughout the method  601 , are offered a choice of not being charged a fee for advertising  602 , but are required to state a specified amount  603  as little as  25  cents that they will pay to the campaign they are advertised on or attached to, if their advertisement offer is redeemed  604  or a transaction occurs relating to it  605  and that the advertising sponsor and participating merchant user  606  will honor their advertisements that they have published and present at public payment areas bar code information either in printed material or from the online computer screen of their system account  607 . 
     Another aspect of the invention is the bid for advertisement placement  700  in the advertisement network as shown in  FIG. 7 , that automatically sets the starting bid  701  as related to semantic keyword  702 , identification of phrases  703 , and previous data related to factors aggregated  704  such as, past performance  705 , product being advertised  706 , click through performance  707 , offer evaluation  708 , and other users bidding information  709 . 
     The present invention teaches a user advertising creator module as shown in  FIG. 8 . An automated machine advertising creator system  800  is comprised of an administration advertising creator system  801  that is embedded into a campaign system  802 , or can be run independently on websites  803  or in mobile or static applications  804  that allows uploads  813  with protected intellectual property registration utilizing attachment and encoding intellectual property to the Human Key, and/or a QR code, as a reference for tracking and identification  814 . There are multiple functions for taking orders  805 , uploading advertisement images  806 , adding text advertisements and information  807 , tracking views and clicks through to offers  808 , and links on a website  809 , enabling advertisements to be connected to users&#39; campaigns  810 , and that sales or transactions from advertisements, must benefit a designated campaign  811  or plurality of campaigns  812 . 
     Now referring to  FIG. 19 , the advertisement creator module is illustrated in more detail. 
     The advertisement creation module present the user with a display form  1901  for browsing their location machine or linking to website for uploading of images, video, or other media. The advertisement creator module then converts any uploaded images  1902  and places them into folders  1903 , the folder and files are then named and saved in the database  1904 . Next the advertisement creator module displays all images and any other media to the user in a generated advertisement for review  1905 . The user can edit the generated advertisement. Once the generated advertisement is saved thumbnails  1906  are created and saved in the database  1904  in addition to a big ad image  1907  being created and saved in the database  1904 . 
     Users can have combinations of user advertisements rotated in a composite formation area  901 , and these combinations of users advertisements  902  can be searched in a cluster of advertisements with relationships to the primary subject of the advertisements  903 , with similarity of interested searches combined with request and smart relationship functions for products, services, and information  904 , and an advertising creator function connected to the advertising placement system, connects campaign donations for the purpose of creating revenue, and interest in campaign related subjects, including shared percentages, and defined amounts of money and discounts with campaign users, creators, and beneficiaries as shown in  FIG. 9 . 
     Now referring to  FIG. 10 , the method teaches sharing advertising revenue  1000  with the owner or authorized user of web sites  1001 , campaigns and individual or group entities  1002 , with variable or static advertising pricing discounts and incentives  1003 . A value of offer is determined during the creation of the advertisement  1004 , with a performance value of the offer or incentive as related to other offers or incentives  1005 , also the value of the contribution as related to the offer or incentive, is aggregated  1006 . Advertisements are free, but the offer has to be included in the advertisement, and the contribution offer additionally has to be included either in print, video, image, or audio in the advertisement. All incentives are evaluated, classified, and stored for later reference, and attached, tracked, and solicited to donation, personal, or informational campaigns. An additional feature of the method is that bank accounts, credit cards, printed coupons vouchers and debit cards accounts are created at the time of registration, advertising and campaign creation as previously discussed, with debit and credit cards incentives attached to cash discounts at the point of purchase or point of sale. 
     The method provides for matching contributions combined with advertisement and donations, with automatic pricing for evaluating the value of a campaign, for resale if the user chooses as shown in  FIG. 11 . Automatic reminders of the value of the campaign are updated regularly to the users my admin area  1101 , so the user can make decisions  1102 , as well there is an automatic pricing for evaluating the value of an advertisement, for resale, with the same updates reminders as the campaigns system  1103 . There is an automatic link  1104  back to a campaign where any single or plurality of vendors, purchasers or sellers can make a contribution to an individual campaign or plurality of campaigns  1105 , based on the percentage of sales over defined periods of time, and users can vote on where or which campaign they want proceeds to go to the method also includes a search engine for searching, and display of advertisement offers as related to donations, services, businesses, personal and campaigns utilizing, automated semantic keyword sorting and related subjects. 
     The method further provides the use of campaigns for promotion, funding, listing, and fulfillment of intellectual property concepts and business concepts, and includes an advertising creator discount campaign donation function for the purpose of attaching advertising beneficiary donations to sales from an advertising offer, as shown in  FIG. 12 . Advertisements in the method can be free  1201 , but the advertiser pays the advertised offer stated in advertising campaign to the user beneficiary campaign that advertisement is listed on  1202 , and pays additional percentage to administrator of campaigns and advertisements in the network  1203 . 
     Now referring to  FIG. 13 , advertising rates, percentages, offers, and administrator fees are automatically calculated  1301 , and advertisements can be bid for or user can make an offer for advertisement  1302  related to targeted zip coded areas data  1317 , as related to campaign offers  1303 , and also participating sponsors, businesses or advertisers  1304 . Another aspect of the invention provides gift certificates  1305  that can be bought  1306  and created  1307  and a portion of the purchase will go to the campaign where they were viewed and advertised at  1308 , or the campaign can be chosen by the user to have the offer forward the contribution through  1309 . If the campaign owner  1310  has approved or chooses to approve the sponsors advertisement attached to their campaign  1311 , a group payment system  1312  attached to the campaigns  1313 , distributes a portion goes back to the campaign  1314  where the user can request that the advertisement they want used, be attached to a campaign that they like  1315 , or a campaign owner can request an advertising sponsor they like to be attached to their campaign  1316 . 
     A campaign beneficiary may receive a service, product, or cash incentive, if an advertiser or sponsor receives a purchase or sale. The advertisements used in the method presented here includes at least an offer, such as a campaign promotion, discount, incentive, reward, coupon, gift, cash back, benefit, product, or service. The present invention further provides a system that identifies, and influences a shopper&#39;s decision to purchase products based upon data aggregated related to the relationship of a user&#39;s, or shopper&#39;s campaign, with the shopper&#39;s products, services or informational needs and subject to the shopper&#39;s liking of the subject, story, images, video, files or sponsors, advertisements of the campaign, and further analysis in the presented method and system is based on transaction data associated with a plurality of users in the method. 
     The method further includes quantifying the relative value of a campaign for the purpose of reselling the campaign, and includes quantifying the relative value of an advertising campaign for the purpose of reselling the advertisement, and includes quantifying the relative value of collaborative works, for the purpose of reselling the collaborative work, and quantifying the relative value of a user account in a network for the purpose of reselling the user account and can be a protected or unprotected intellectual property that can be bought, sold, bartered, and bid on. 
     All functions can be used in mobile devices, mobile applications, aircraft displays, used in gaming platforms, and can be used in at least one ATM or standalone kiosk or a plurality of 
     ATM&#39;s or kiosks where the incentive can be a ticket, voucher, coupon or prepaid debit card dispensed from an ATM or kiosk with a receipt of a transaction, included with an advertising offer, and where a campaign, offer, and advertising incentives can be displayed on a screen of an ATM or kiosk and can be scanned by a mobile device, with the application installed, or another application with presented system installed to grab the incentive. A mobile tablet pc, computer, and handheld device can run an application that makes it a ATM and kiosk with search connected back to campaigns, and for making deposits, purchases and payments, and also includes where the offers, campaigns, and advertisements can be accessed through another network utilizing a scan able, bar code, or numbered redeemable code. 
     Another aspect of the invention is the bid for advertisement placement  1400  in the advertisement network as shown in  FIG. 14 . The bid for advertisement placement  1400  automatically sets the starting bid  1401 , as related to semantic keyword  1402 , identification of phrases  1403 , and previous data related to factors  1404  aggregated such as, past performance, product being advertised, click through performance, offer evaluation and other users bidding information. 
     Now referring to  FIG. 15 , the method for determining an incentive value is described. In a first step  1501  a software module for determining the value of a campaign first takes into consideration the value of offers, video and image content, as well as story design  1502 . This is then combined with the performance value of the offers, views, click through, and other statistics  1503  and the value of the contribution as related to the offer or incentive and how many contributions have been received over a set time frame  1504 . The valuation engine then stores this information in the database  1505  and determines a valuation. 
     The method of the present invention can also be integrated into a virtual world running on a computer system. A software module is provided for creating virtual vouchers, coupon, rebates, and other discounted transactions with virtual currency. Virtual currency can be given, as a further incentive to promote transactions, and encourage users to spend time in the system, or perform tasks that are beneficial to systems owners, such as clicking on advertisements, making purchases sales and transactions, and using virtual cash and virtual gold, as a reward for uploading content, rating owners of campaigns, and advertisers products and services. Virtual currency can be either virtual cash, virtual credit, or virtual gold. 
     Now referring to  FIG. 16  a campaign and associated advertiser functions are shown. The campaign  1601  is first started by a user or sponsor  1602 . Request for advertisement sponsors are made  1603  and the advertisement content is received  1604 . Ad content such as video and images are stored in databases  1605  and  1606  and are listed in a distribution catalog  1607 . Ads that are relevant, informative, and trustworthy are validated  1608  and placed in the searchable database  1609 . 
     A payment module  1701 , as shown in  FIG. 17  the payment module  1701  then requests payments in response to generated bills  1706  and receives payments from one or more users  1702 - 1705 . The payment module  1701  charges payments with debit or credit cards or processes cash or other electronic fund transfers  1707 . The payment module  1701  keeps track of who has paid  1708  and manages when to pay invoice for users  1709  as well as calculating and distributing virtual currency to the appropriate bank accounts  1710 . 
     Now referring to  FIG. 18 , one embodiment of the advertisement creator module is shown. In this embodiment, the advertisement creator creates sponsor advertisements  1801  and sends them to campaigns  1802 , video arrays  1803 , blogs  1804 , websites  1805 , print media  1806 , billboards  1807 , mobile phone apps  1808 , coupon books,  1809 , consumer emails  1810 , search engines  1811 , and press releases  1812 . The advertisement creator module  1801  can also track historical data  1813 , places advertisements up for auction  1814 , and interact with the payment module  1701 . 
       FIGS. 20-21  illustrate an example of the method and process for registration, creation and management of campaigns and advertisements in a network system. In this example one or more people are trying to raise money for a party. As shown in  FIG. 20 , the person establishing the campaign first uses the make an office module method  2000  to create an advertisement  2001  that offers a coupon that when redeemed generates revenue for the campaign. In this example, a person using the coupon would receive 20% off a dozen donuts and through that use generate $1 toward the campaign goal. The advertisement contains text related to the amount being donated as well as the offer. 
       FIG. 21  illustrates the process of creating the advertisement or offer  2101 . A user first inputs text  2102 , images  2103 , donation parameters  2104 , and offer parameters  2105  where are then merged  2106  to generate a preview ad  2107  which can then be accepted  2108  or edited  2109 . Upon acceptance the ad is published in the network  2110  and stored in a database  2111 . 
     Moreover, other implementations of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. Various aspects and components of the described embodiments may be used singly or in any combination in the computerized content filtering system. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims. 
     Although the present invention has been described in considerable detail with reference to certain preferred versions thereof, other versions are possible. Therefore, the point and scope of the appended claims should not be limited to the description of the preferred versions contained herein. 
     As to a further discussion of the manner of usage and operation of the present invention, the same should be apparent from the above description. Accordingly, no further discussion relating to the manner of usage and operation will be provided. 
     With respect to the above description, it is to be realized that the optimum dimensional relationships for the parts of the invention, to include variations in size, materials, shape, form, function and manner of operation, assembly and use, are deemed readily apparent and obvious to one skilled in the art, and all equivalent relationships to those illustrated in the drawings and described in the specification are intended to be encompassed by the present invention. 
     Therefore, the foregoing is considered as illustrative only of the principles of the invention. Further, since numerous modifications and changes will readily occur to those skilled in the art, it is not desired to limit the invention to the exact construction and operation shown and described, and accordingly, all suitable modifications and equivalents may be resorted to, falling within the scope of the invention.