Patent Publication Number: US-2023141401-A1

Title: Interactive Rotating Label and Closure Coordination System

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     The present application is a continuation of U.S. patent application Ser. No. 16/565,394, filed Sep. 9, 2019, titled, “Interactive Rotating Label and Closure Coordination System” which is a continuation of U.S. patent application Ser. No. 13/469,026, filed May 10, 2012, titled, “Interactive Rotating Label and Closure Coordination System”, and claims priority to provisional U.S. Patent Application Ser. No. 61/521,697 filed on Aug. 9, 2011, titled “Interactive Rotating Label and Bottle Cap Coordination System” (expired), each of which is hereby incorporated by reference herein in its entirety. 
    
    
     COPYRIGHT STATEMENT 
     A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever. 
     Trademarks used in the disclosure of the invention, and the applicants, make no claim to any trademarks referenced. 
     BACKGROUND OF THE INVENTION 
     Field of the Invention 
     The present application is directed generally to labels, and more specifically to an interactive and coordinated label and closure system for consumer product containers. 
     Background 
     A common practice in the beverage industry is to print information under the closure (such as a cap) of a beverage container as part of a contest, promotion, or other type of game. However, a consumer of the beverage is typically given only one chance to win the contest or promotion because there is typically only a single code or symbol printed within the closure. Once the consumer removes the closure and reveals the code, no further interaction may occur between the consumer and the product, or with the manufacturer of the product. 
     The limited space on a label of the beverage container also poses challenges for the manufacturer to convey details of the game or promotion to the consumer. Once mandatory information such as product name, logos, bar codes, ingredients, nutritional information, and the like are placed on the label, little space is left to convey game or contest information to the consumer. Thus, manufacturers often resort to printing an additional piece of literature that must be placed in proximity to the beverage in stores. 
     SUMMARY OF THE INVENTION 
     The present application is directed to systems and methods for an interactive and coordinated label and closure for a container. An exemplary interactive and coordinated label and closure system may comprise a removable closure on the container, and the closure may comprise information printed on an interior portion of the closure. A base label having a front surface with printed label information may be adhered to the container. The interactive and coordinated label and closure system may further comprise an opaque rotating top label covering at least a portion of the base label. A transparent window may be located within the opaque rotating top label such that at least a portion of the printed label information is visible through the transparent window. Rotation of the top label may cause the transparent window to display label information of varying relevance to the closure information. 
     According to additional exemplary embodiments, the present application may be directed to interactive and coordinated methods for finding information of increasing relevance between a label and a closure on a container. An exemplary method may comprise providing a container with a removable closure, and locating printed closure information on an interior portion of the closure. A rotating top label may be provided having a transparent window to display at least a first portion of label information of varying relevance to the closure information when the top label is rotated. The method may further comprise a URL for a website on the top label or a base label. 
    
    
     
       BRIEF DESCRIPTION OF DRAWINGS 
         FIG.  1    is a front view of an exemplary label according to various embodiments. 
         FIG.  2    is a back view of an exemplary label according to various embodiments. 
         FIG.  3    is a front view of an exemplary label according to various embodiments. 
         FIG.  4    is a back view of an exemplary label according to various embodiments. 
         FIG.  5 A  illustrates a leading edge of an exemplary label affixed to a container according to various embodiments. 
         FIG.  5 B  illustrates an exemplary label secured about a container according to various embodiments. 
         FIG.  6    illustrates an exemplary label secured about a container according to various embodiments. 
         FIG.  7    illustrates an exemplary base label secured about a container according to various embodiments. 
         FIG.  8    illustrates a leading edge of an exemplary top label affixed to an exemplary base label according to various embodiments. 
         FIG.  9    illustrates an exemplary top label affixed to an exemplary base label and partially wrapped about a container according to various embodiments. 
         FIG.  10    illustrates an exemplary top label with a window affixed to an exemplary base label and partially wrapped about a container according to various embodiments. 
         FIG.  11    illustrates an exemplary top label with a window secured about a container and a portion of a base label visible through the window according to various embodiments. 
         FIG.  12    is a front view of a base label according to various embodiments. 
         FIG.  13    is a front view of a top label with a transparent window according to various embodiments. 
         FIG.  14    illustrates an exemplary base label secured about a container according to various embodiments. 
         FIG.  15 A  illustrates an exemplary base label and top label secured about a container according to various embodiments. 
         FIG.  15 B  illustrates an exemplary base label and top label secured about a container according to various embodiments. 
         FIG.  15 C  illustrates an exemplary base label and top label secured about a container according to various embodiments 
         FIG.  16 A  illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  16 B  illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  16 C  illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  17    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  18    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  19    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  20    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  21    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  22    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  23    illustrates an exemplary base label and top label secured about a container and a closure removed from the container according to various embodiments. 
         FIG.  24    is an exemplary flow diagram of a method for finding information of increasing relevance between a label and a closure on a container according to various embodiments. 
         FIG.  25    is an exemplary flow diagram of a method for increasing user interaction with a container and a product brand according to various embodiments. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     The present application is directed to systems and methods for an interactive and coordinated label and closure for a container. An exemplary interactive and coordinated label and closure system may comprise a removable closure on the container, and the closure may comprise information printed on an interior portion of the closure. A base label having a front surface with printed label information may be adhered to the container. The interactive and coordinated label and closure system may further comprise an opaque rotating top label covering at least a portion of the base label. A transparent window may be located within the opaque rotating top label such that at least a portion of the printed label information is visible through the transparent window. Rotation of the top label may cause the transparent window to display label information of varying relevance to the closure information. 
       FIG.  1    illustrates various embodiments of a front surface  108  of a base label  100  for an object, such as a medication container, according to various embodiments. The base label  100  comprises a leading edge  102  and a trailing edge  104 . While the leading edge  102  is oriented to the left and the trailing edge is oriented to the right as presented in  FIG.  1   , the orientation of the leading edge  102  and the trailing edge  104  could be reversed depending on which edge is first applied to the object. Both orientations are within the scope of the present disclosure. Base label front surface  108  may comprise writing, indicia, or other printed label information  106  thereon. 
     As used herein, the leading edge refers to the first edge to be affixed to the object and the trailing edge refers to the second edge to be affixed to the object or the overlapping leading edge. Depending on the orientation of the label and the object when the label is affixed to the object, either edge of the label may be the leading edge. The orientations presented in the figures are for convenience and are not intended to be limiting in any way. 
       FIG.  2    illustrates various embodiments of a back surface  206  of the base label  100 . In various embodiments, the base label back surface  206  comprises two strips of adhesive  202  and  204  on or immediately adjacent to the leading and trailing edges,  102  and  104 , respectively. Base label leading edge adhesive  202  may have a boundary  208  defined as its limit on the base label back surface  206 . Base label trailing edge adhesive  204  may also have a boundary  210 . While  FIG.  2    illustrates that the adhesive strips  202  and  204  are generally close to the base label leading and trailing edges  102  and  104 , respectively, it is understood that the adhesive strips  202  and  204  may be continuous or discontinuous, and may extend across any portion of the base label back surface  206 , including the entire base label back surface  206 . In various embodiments, a length of the base label  100  may be selected to be slightly longer than a circumference of the object on which it is placed, such that the trailing edge  104  overlaps the leading edge  102 , and the trailing edge  104  is affixed to the leading edge  102 . In various embodiments, the length of the base label  100  may be selected to be approximately the same as the circumference of the object on which it is placed, such that the leading edge  102  and the trailing edge  104  do not overlap. 
       FIG.  3    illustrates various embodiments of a front surface  306  of a top label  300 . Top label  300  comprises a leading edge  302  and a trailing edge  304 , and indicia  308  may be imprinted on the top label front surface  306 . 
     Various embodiments of a back surface  402  of the top label  300  are illustrated in  FIG.  4   . The top label back surface  402  may comprise various indicia  408  printed thereon, as well as two strips of adhesive  404  and  406  on or immediately adjacent to the leading and trailing edges,  302  and  304 , respectively. Top label leading edge adhesive  404  may have a boundary  410  defined as its limit on the top label back surface  402 . Top label trailing edge adhesive  406  may also have a boundary  412 . While  FIG.  4    illustrates that the adhesive strips  404  and  406  are generally close to the top label leading and trailing edges  302  and  304 , respectively, it is understood that the adhesive strips  404  and  406  may be continuous or discontinuous, and may extend across any portion of the top label back surface  402 , including the entire top label back surface  402 . In various embodiments, the adhesive strips  404  and  406  are confined to areas near the leading and trailing edges  302  and  304 , respectively, so as not to obscure or interfere with the top label back surface indicia  408 . 
     The base label adhesive  202 ,  204  and the top label adhesive  404 ,  406  may be applied in a variety of patterns as can be appreciated by one skilled in the art. The adhesive  202 ,  204 ,  404 ,  406  may be applied in in strips, dots, droplets, circles, rectangles, squares, triangles, lines, and the like, as well as combinations of patterns. 
     A length of the top label  300  may be selected to be slightly longer than a circumference of the object on which it is placed, such that the top label trailing edge  304  overlaps the top label leading edge  302 , and the top label trailing edge  304  is affixed to the top label leading edge  302 . In various embodiments, the length of the top label  300  may be selected to be approximately the same as the circumference of the object on which it is placed, such that both the leading edge  302  and the trailing edge  304  do not overlap and are affixed to the base label front surface  108 . 
       FIG.  5 A  illustrates the application of the base label  100  to an exemplary container  500  according to various embodiments. The container  500  may be a glass or plastic bottle, or other type of container such as a metal can or a cardboard receptacle. The container may be round, rectangular, square, or any other shape known in the art. The term “container” is used here for convenience to describe exemplary embodiments. It is understood that the container may be any object, including non-containers. Container  500  may comprise a closure  502  removably secured to a body  504 . Various embodiments of the body  504  may have an exterior surface  506  that comprises a upper label panel  508 , a lower label panel  510 , and a recessed area  512  interposed between the upper label panel  508  and the lower label panel  510 . As discussed below, the base label  100  may be applied to the container  500  at the recessed area  512  between the upper label panel  508  and the lower label panel  510 . 
     In various embodiments, the closure  502  may function to seal an opening in the container  500 , such as the opening of a beverage container  500 . The closure  502  may be of any type known in the art to seal the container  500  to help preserve the product in the container  500  and to prevent spills. The closure may be constructed of any material suitable for the purpose, such as plastic, metal, or glass. For example, in certain embodiments, the container  500  may be a plastic container  500  for a beverage. The closure  502  may comprise a removable and resealable screw-on plastic cap  502 . Closures  502  for plastic containers  500  may also comprise a pop-up cap that opens when pulled upward and closed when pressed downward, or a flip-top cap. 
     In various embodiments, the container  500  may be a glass container  500  for a beverage. In addition to the screw-on plastic caps described above, the closure  502  may comprise a metal closure  502  such as a crown cap that is crimped in place on the opening of the container. In various embodiments, the crown cap closure  502  may have a plurality of “teeth” extending outward as a result of the crimping process that may also serve to anchor a device to remove the crown cap closure  502 . 
     According to various embodiments, the closure  502  may also comprise a liner that covers at least a portion of an interior surface of the closure  502 . The closure may be constructed of any suitable material, such as a polymeric material (such as polyethylene, polyvinyl chloride, styrene, rubber, and the like) or cork. The liner may be clear or opaque, and may be suitable to accept printing thereon. 
     In various embodiments, the top label  300  may be rotatable about the base label  100 , as discussed below. In these embodiments, the upper label panel  508  and lower label panel  510  may function to restrict upward and downward movement of the top label  300  in relation to the container  500  such that the top label  300  generally remains in a position covering at least a portion of the base label  100 . 
       FIG.  5 B  illustrates the container  500  with the base label  100  affixed to the container  500 . Initially, as illustrated in  FIG.  5 A , base label leading edge  102  is placed in contact with the recessed surface  512  of the container  500  and affixed to the container  500  by the leading edge adhesive strip  202 . With relative motion between the container  500  and the base label  100 , the base label  100  may be wrapped around the container  500  with the base label trailing edge  104  now overlapping the base label leading edge  102  such that the leading edge adhesive strip  202  holds the base label leading edge  102  to the container  500  while the trailing edge adhesive strip  204  holds the base label trailing edge  104  to the overlapped base label leading edge  102 . 
     In various embodiments as illustrated in  FIG.  6   , the length of the base label  100  may be substantially the same as a circumference of the recessed surface  512  of the container  500 , which may allow the base label leading edge  102  and base label trailing edge  104  to abut rather than overlap. However, it is also possible that the length of the base label  100  may be shorter than the circumference of the recessed surface  512 , resulting in a gap  702  between the base label leading edge  102  and the base label trailing edge  104  when the base label  100  is affixed to the recessed surface as illustrated in  FIG.  7   . In both of these instances, the base label trailing edge adhesive strip  204  may adhere to the recessed surface  512  of the container  500 , rather than the base label leading edge  102 . 
     In various embodiments, the base label adhesive strips  202 ,  204  may comprise a permanent adhesive. In general, a permanent adhesive is one that does not readily release from a surface to which it adheres after the adhesive dries or cures. Using the base label  100  as an example, the permanent adhesive  202 ,  204  will tend not to release from the recessed surface  512 , nor will it tend to release the base label leading edge  102  or trailing edge  104  once dried or cured. In order to remove the base label from the recessed surface  512 , the base label  100  may have to be torn from the adhesive, or the adhesive layer  202 ,  204  may have to be fractured which may leave some of the adhesive on the recessed surface  512  and some of the adhesive on the base label leading edge  102  or trailing edge  104 . Once the surfaces affixed with the permanent adhesive are separated, they may not be reattached. 
     In  FIG.  8   , the base label  100  is already affixed to the recessed surface  512  of the container  500 , and the application of the top label  300  over the base label  100  is illustrated according to various embodiments. The top label leading edge  302  may be placed in contact with any portion of the base label front surface  108  and affixed to the base label front surface  108  by the top label leading edge adhesive strip  404 . With relative motion between the container  500  and the top label  300 , the top label  300  may be wrapped around the container  500  with the top label trailing edge  304  now overlapping the top label leading edge  302  such that the top label leading edge adhesive strip  404  holds the top label leading edge  302  to the base label  100  while the top label trailing edge adhesive strip  406  holds the top label trailing edge  304  to the overlapped top label leading edge  302 . 
       FIG.  9    illustrates the operation of the base label  100  and the top label  300  according to various embodiments. Beginning with the container  500  with the base label  100  and the top label  300  in place as shown, for example, in  FIG.  6   , the top label trailing edge  304  may be detached from the top label leading edge  302  and at least partially peeled back as shown in  FIG.  9   . The combination of the base label  100  and the top label  300  in this configuration increases the amount of surface area available for viewing by a consumer or user of the container  500 . Prior to detaching the top label trailing edge  304 , the consumer may view the top label front surface  306 . Upon detaching the top label trailing edge  304 , the consumer may now view the top label back surface  402  and the base label front surface  108  in addition to the top label front surface  306 . 
     One of at least three types of adhesive may be used for the top label leading edge adhesive  404 . A first type of adhesive is the permanent adhesive as described above for the base label  100 . When a permanent adhesive is used for the top label leading edge adhesive  404 , the top label leading edge generally cannot be detached without inflicting damage to one or both of the top label  300  or the base label  100 . This may be desirable for various embodiments where the top label  300  is not intended to be removed from the container  500 . 
     A second type of adhesive that may be used for the top label leading edge adhesive  404  is a releasable adhesive. A releasable adhesive is one that will release from a surface to which it is attached once a sufficient mechanical force is applied. A releasable adhesive may be used, for example, when the top label back surface  402  comprises a coupon for a subsequent purchase of a product. The releasable adhesive may allow the consumer to easily remove the top label  300  for later use. In various embodiments, the releasable adhesive may be a breakaway adhesive. A breakaway adhesive may have limited ability to withstand shear stresses. Shear stresses may cause the adhesive bond created between the label (e.g., top label  300 ) and the surface to which it is affixed (e.g., the base label  100  or container  500 ) to fail along the adhesive. In general, a releasable or breakaway adhesive may not re-attach to a surface once removed. 
     A third type of adhesive that may be used for the top label leading edge adhesive  404  is a resealable adhesive. A resealable adhesive may release from a surface to which it is attached once a sufficient mechanical force is applied, similar to the releasable adhesive described above. However, the resealable adhesive may be re-attached to a surface by applying pressure. A resealable adhesive may be desirable when the top label back surface  402  or the base label front surface  108  comprise information that may be needed only on occasion. Thus, the consumer or user may detach the top label  300  when the information is needed, then re-attach the top label  300 . 
     In various embodiments, the top label trailing edge adhesive  406  may be a releasable adhesive or a resealable adhesive, depending on the intended use of the top label  300 . As described above, if the surfaces  108 ,  402  comprise information that is intended to stay with the container, the top label trailing edge adhesive  406  may be a resealable adhesive. In contrast, if the top label  300  is intended to be removed from the container  500 , a releasable adhesive may be desirable. 
       FIG.  10    illustrates various embodiments of the top label  300  comprising a window  1002 . The window  1002  may comprise a void in the top label  300  such that a portion of the base label  100  may be visible through the window. In various embodiments, the window  1002  may have a transparent covering (not shown). In various other embodiments, the window may comprise a transparent section of the top label  300  itself rather than a void.  FIG.  10    illustrates the top label  300  partially wrapped about a container  1000 , and base label  100  already in place on the container  1000 . As shown, the top label leading edge adhesive  404  maintains the top label  300  coupled to the base label  100 . The top label  300  may then be moved from the position illustrated in  FIG.  10    to the position illustrated in  FIG.  11    to secure the top label  300  about the container  1000 . Top label trailing edge adhesive  406  may couple to the top label leading edge  302  if the top label leading edge  302  and trailing edge  304  overlap; otherwise, the top label trailing edge adhesive  406  may be coupled to the base label front surface  108 . 
     Once the top label  300  is in position on the container  1000  as illustrated in  FIG.  11   , at least a portion of the base label front surface printed label information  106  may be visible through the window  1002 . This may allow viewing of a first portion of the base label  100  without removing the top label  300 . In various embodiments, the top label leading edge adhesive  404  may be a breakaway adhesive. Rotation of the top label  300  relative to the base label  100  may exert shear stresses on the breakaway adhesive, causing the adhesive bond affixing the top label leading edge  302  to the base label  100  to fail. The top label  300  may then be freely rotatable about the base label  100 , and a second portion of the base label  100  may be visible when the top label  300  is rotated to a second position. The window  1002  may be rectangular as illustrated in  FIGS.  10  and  11   , or any other shape as needed for a particular application. For example, the window  1002  may be a slit that reveals an alphanumeric string on the base label  100 . In various embodiments, the top label  300  may comprise more than one window  1002 . Various embodiments in which the top label trailing edge adhesive  406  is a resealable or releasable adhesive may allow the top label  300  to be peeled back to reveal the top label back surface  402  and essentially the entire base label front surface  108  or to be removed from the container  1000 , in addition to being rotatable. 
     One skilled in the art will readily recognize that labels may be applied to containers using a variety of methods and that there may be a variety of single-label and multi-label systems other than those described above. Any such application methods or label systems may be used with the present disclosure. The above descriptions are exemplary and not to be construed as limiting in any way. Examples of other application methods and label systems may be disclosed in U.S. Pat. Nos. 5,884,421, 6,086,697, 6,237,269, 6,402,872, 6,631,578, 6,649,007, 7,087,298, and 7,172,668. 
     In various embodiments, the base label  100  and an opaque rotatable top label  300  in combination with the closure  502  may comprise an interactive and coordinated system that may increase user interaction with the container.  FIGS.  12  and  13    illustrate various embodiments of a base label  100  and top label  300 , respectively, that may comprise the label portion of the interactive system. The printed label information (or indicia)  106  on the base label  100  may comprise a plurality of game or contest related information. According to the various embodiments of  FIG.  12   , the printed label information  106  may comprise a plurality of alphanumeric codes  1205 - 1225 . The alphanumeric codes  1205 - 1225  may all be unique, or two or more may be identical. 
     The top label  300  may include indicia  308  comprising instructions for how to use the interactive system. Indicia  308  may also comprise product-related information, safety-related information, manufacturer-related information, and the like. In various embodiments, the top label  300  may contain a transparent window  1002  as described previously (see  FIG.  10   ) and may be rotatable about the container  500 . The transparent window  1002  may reveal a first portion of the printed label information  106  (e.g., first alphanumeric code  1205 ) when rotated to a first position about the container  500 , and may reveal a second portion of the printed label information  106  (e.g., second alphanumeric code  1210 ) when rotated to a second position about the container  500 . 
       FIGS.  14  through  23    illustrate the base label  100  and top label  300  on a beverage container  500  according to various embodiments. In  FIG.  14   , the base label  100  is positioned on the container  500 , and the base label  100  may comprise the printed label information  106 . The printed label information  106  may comprise the alphanumeric codes  1205 - 1225 , or maybe any other information as known in the art that may be incorporated into an interactive system. While various embodiments of the printed label information  106  are illustrated in  FIGS.  14  through  23   , one skilled in the art will readily recognize that these exemplary embodiments are not limiting in any way and that a wide variety of numbers, symbols, games, puzzles, and the like may comprise the printed label information  106 . 
       FIG.  15 A  illustrates the rotatable top label  300  in place over the base label  100  on the container  500  according to various embodiments. The base label  100  and top label  300 , in conjunction with the closure  502  may comprise an interactive and coordinated system to motivate a consumer to become more highly involved in contests, games, or other information delivery related to the product in the container  500 . For example, a common practice in the beverage industry is to place a code on an interior surface of the closure  502  such that the code is not visible until the closure  502  is removed from the container  500 . The code may be printed on an interior surface of the closure  502  and then covered with a transparent or semi-transparent liner, or the code may be printed on the liner. The consumer may use the code in a game or contest in an attempt to win a prize. The dual-label and closure system according to various embodiments may provide the beverage manufacturer with additional label space for relaying information about the game or contest. The dual label and closure system may take the place of additional literature that must be produced and placed near the beverage containers in stores that explains the promotion, while still providing sufficient label space for mandatory information such as nutritional information, ingredients, bar codes, and the like. 
     Returning to  FIG.  15 A , the top label  300  is positioned such that a first portion of printed label information  106  is visible through the transparent window  1002 . As shown in  FIG.  15 A , the first portion of printed label information  106  comprises at least in part the alphanumeric code  1205 . The alphanumeric code  1205  (as well as any other alphanumeric codes  1210 - 1225  as illustrated in  FIG.  12   ) may comprise any combination of random letters, numbers, and symbols; may spell out words or phrases in any language; may be numbers that correspond to a numeral system other than base  10 , such as binary; or any other alphanumeric representation known in the art. As described previously, the top label  300  may be applied such that the top label  300  is rotatable around a circumference of the container  500 . In  FIG.  15 B , the top label  300  has been rotated in the direction of the arrow revealing at least a second portion of the printed label information  106  through the transparent window  1002  in the top label  300 . The second portion of the printed label information  106  may comprise the second alphanumeric code  1210 . Similarly,  FIG.  15 C  illustrates the top label  300  further rotated in the direction of the arrow, thus revealing a third portion of the printed label information  106  through the transparent window  1002  of the top label  300 . The third portion of the printed label information  106  may comprise the third alphanumeric code  1215 . Although  FIGS.  15 A- 15 C  illustrate a single portion of the printed label information  106  visible through the transparent window  1002 , two or more portions of the printed label information  106  may simultaneously be visible through the transparent window  1002  in various embodiments. 
       FIG.  16 A  illustrates the container  500 , base label  100 , top label  300 , printed label information  106  and first alphanumeric code  1205  as in  FIG.  15 A , now with the closure  502  removed from the container  500  according to various embodiments. Removing the closure  502  from the container  500  reveals an interior portion  1610  of the closure  502 . Printed closure information may be placed within the interior portion  1610  of the closure  502 . In various embodiments, the printed closure information may be an alphanumeric code  1605  as illustrated in  FIG.  16 A . After removing the closure  502  from the container  500 , the consumer may compare the closure alphanumeric code  1605  with the label first alphanumeric code  1205 . In the exemplary embodiment of  FIG.  16 A , the two alphanumeric codes  1205 ,  1605  do not match, and the consumer would not win Prize One. As illustrated according to various embodiments in  FIG.  16 B , the consumer rotates the top label  300  in the direction of the arrow to reveal the label second alphanumeric code  1210 . In this exemplary embodiment, the two codes  1210 ,  1605  match and the consumer would win Prize Two. In  FIG.  16 C , the consumer again rotates the top label  300  in the direction of the arrow to reveal the label third alphanumeric code  1215 . Since the two alphanumeric codes  1215 ,  1605  do not match, the consumer would not win Prize Three. 
     As described previously, the printed label information  106  may comprise a wide variety of alphanumeric codes, pictures, words, games, and contests.  FIGS.  17  through  21    illustrate exemplary embodiments of a variety of printed label information used with the interactive and coordinated label and closure system.  FIG.  17    illustrates the printed label information  106  in the form of a tic-tac-toe game  1710 . In this example, one space in the tic-tac-toe game  1710  is left blank, and the printed closure information comprises a tic-tac-toe mark, “X”  1705 . The consumer wins the game if the tic-tac-toe mark  1705  in the closure  502  completes three like marks in a row in the tic-tac-toe game  1710  in the printed label information  106 . Although not shown, the consumer may rotate the top label  300  to reveal additional tic-tac-toe games  1710 . 
     In various embodiments as illustrated in  FIG.  18   , the printed label information  106  may comprise a plurality of playing cards  1810 . In this example, the plurality of playing cards  1810  comprises four cards, and the printed closure information comprises an additional playing card  1805 . The additional playing card  1805  may be combined with the four playing cards  1810  in the printed label information  106  to form a poker hand. If the combination of the four playing cards  1810  and the additional playing card  1805  forms a designated combination, then the consumer may win the game. In various embodiments, the printed label information  106  may comprise another set of five playing cards (not shown) designated, for example, as “the dealer.” In this example, the poker hand formed by the combination of the four playing cards  1810  and the additional playing card  1805  in the closure  502  would have to be a higher rank than “the dealer” to win. Additionally, various embodiments may comprise card games other than poker, such as blackjack, solitaire, and the like. In some embodiments, the printed label information  106  and the additional playing card  1805  in the closure  502  may each comprise a single playing card, wherein the consumer would win the game if the additional playing card  1805  is a higher rank than the single playing card  1810  in the printed label information  106 . 
       FIG.  19    illustrates various embodiments in which the printed label information  106  comprises a word  1910  with a letter missing. The printed closure information may comprise a single letter  1905 . The consumer may win the game if the single letter  1905  in the printed closure information correctly completes the word  1910  in the printed label information  106 . In various embodiments, the word  1910  may have more than one letter missing, and the printed closure information may comprise more than one letter  1905 . 
     In the various embodiments illustrated in  FIG.  20   , the printed label information  106  may comprised one or more pictures  2010  (in this example, pictures of various animals), and the printed closure information may also comprise one or more pictures  2005 . The consumer may win the game if the one or pictures  2005  in the closure  502  match one or more of the pictures  2010  in the printed label information  106 . In various embodiments, the pictures  2005 ,  2010  may be of animals, humans, faces, flowers, trees, and the like, and may also be distinguished by color. 
       FIG.  21    illustrates various embodiments in which the printed label information  106  may comprise a mathematical expression  2110 , and the printed closure information may comprise a number  2105 . The consumer may win the game if the number  2105  in the closure  502  is the correct answer to the mathematical expression  2110 . 
       FIG.  22    illustrates various embodiments in which the printed label information  106  may comprise a complete word  2210 , and the printed closure information may also comprise a complete word  2205 . The consumer may win the game if the word  2205  in the closure  502  matches the word  2210  in the printed label information  106 . 
     Various embodiments may increase user interaction with the product and the manufacturer of the product as illustrated in  FIG.  23   . The top label  300  may comprise a URL  2315  for a website. Although not shown, the URL  2315  may also be placed on the base label  100  such that the URL  2315  is visible through the transparent window  1002 . The printed label information  106  may comprise an alphanumeric code  2310 , and the printed closure information may also comprise an alphanumeric code  2305 . In contrast to the previous examples where the consumer would immediately determine whether they won the game by comparing the printed closure and label information, the various embodiments of  FIG.  23    would motivate the consumer to visit the website designated by the URL  2315  and enter the closure alphanumeric code  2305  and the label alphanumeric code  2310  at the website. The website would then inform the consumer if they are a winner. The website may also display a variety of marketing information to the consumer about the product in the container  500  or other products. In various embodiments, the consumer may rotate the top label  300  such that additional label alphanumeric codes  2310  are revealed. The consumer may then enter these additional alphanumeric codes at the website for additional chances to win. 
     In various embodiments, one or more of the URL  2315 , label alphanumeric code  2310 , and the closure alphanumeric code  2305  may be machine readable. The consumer may use any electronic device, such as a smartphone, to read or scan the URL  2315 , label alphanumeric code  2310 , and the closure alphanumeric code  2305 . The smartphone may comprise an application that enables a reading or scanning function on the smartphone. Once the smartphone (or other electronic device such as a tablet computer or scanner coupled to a computer) reads or scans the URL  2315 , label alphanumeric code  2310 , and the closure alphanumeric code  2305 , the application may be configured to cause the smartphone to execute a function. In the embodiment of  FIG.  23   , the function executed by the smartphone may be to open a web browser program and direct the browser to a website designated by the URL  2315 . In various embodiments, a barcode or any other machine readable indicia may be used in place of the URL  2315 . 
     The top label  300  may comprise a dual ply (or multi-ply) construction in which a ply in contact with the base label  100  is a material selected for low sliding friction characteristics. The low sliding friction characteristics may enhance the ease of rotating and sliding the top label  300  about the base label  100 . In various embodiments, the top label  300  ply in contact with the base label  100  may be coated with a substance to impart the low sliding friction characteristics. 
       FIG.  24    illustrates a general flow chart of various embodiments of an interactive and coordinated method  2400  for finding information of increasing relevance between a rotating label  300  and a closure  500  (such as a cap) on a container. At step  2405 , a container  500  with a removable closure  502  may be provided. Printed closure information may be located on an interior portion  1610  of the closure  502  (step  2410 ). An opaque rotating top label  300  may be provided at step  2415 , and the opaque rotating top label  300  may comprise a transparent window  1002 . The transparent window  1002  may display label information  106  of varying relevance to the closure information when the opaque rotating top label  300  is rotated. A URL  2315  for a website may be provided on the opaque rotating top label  300  or a base label  100  (step  2420 ). The base label  100  may be coupled to the container  500  and positioned under the top label  300  such that at least a portion of the base label  100  is visible through the transparent window  1002 . At step  2425 , a computer system may be provided to accept closure information and label information  106  entered by a user, the label information  106  being the most relevant to the closure information. 
     In various embodiments of the method of  FIG.  24   , the opaque rotating top label may be rotated causing at least a second portion of the printed label information  106  to be displayed in the transparent window  1002 . The user may determine which of the first and second portions of the printed label information  106  is most relevant to the printed closure information, and enter one or more of the first and second portions of the printed label information  106  and the printed closure information at the website. 
       FIG.  25    illustrates a general flow chart of various embodiments of a method  2500  for increasing user interaction with a container and a product brand. At step  2505 , a removable closure  502  (such as a cap) on a container  500  may be provided. Printed closure information may be displayed on an interior portion  1610  of the closure  502  (step  2510 ). At step  2515 , a base label  100  may be adhered to the container  500 . Printed label information  106  of varying relevance to the printed closure information may be displayed on a front surface of the base label  100  (step  2520 ). At least a portion of the base label  100  may be covered with an opaque rotating top label  300  (step  2525 ). A transparent window  1002  may be placed within a portion of the top label  300  such that at least a portion of the printed label information  106  is visible through the transparent window  1002  (step  2530 ). A user may be motivated to rotate the opaque rotating top label to cause the transparent window to display one or more portions of the printed label information  106 , while the user searches for the portion of the printed label information  106  having a highest relevance to the printed closure information (step  2535 ). 
     A URL for a website may be provided on the opaque rotating top label  300  or a base label  100 . The user may be motivated to enter the closure information and at least a portion of the printed label information  106  having the highest relevance to the closure information at the website to participate in a game or a contest. 
     In methods  2400  and  2500 , the printed label information  106  may comprise a wide variety of alphanumeric codes, pictures, words, games, and contests as known in the art. In various embodiments, the printed label information  106  may be imprinted, embossed, or molded directly on an outer surface of the container  500  in place of all or a portion of the base label  100 . The imprinting or embossing may be carried out using any printing or image transfer method known in the art. In various embodiments, the printing or image transfer method may be an offset process in which an image is transferred from a plate to an intermediate carrier, then to the outer surface of the container  500 . The offset process may also involve lithographic techniques. Other printing or image transfer methods may comprise, for example, flexography, pad printing, relief printing, rotogravure, screen printing, and electrophotography. According to various embodiments, the printed label information  106  may be digitally printed on the outer surface of the container  500  using, for example, inkjet printing or laser printing. Chemical printing technologies, such as blueprint or diazo print may also be used in various embodiments. 
     Spatially relative terms such as “under”, “below”, “lower”, “over”, “upper”, and the like, are used for ease of description to explain the positioning of one element relative to a second element. These terms are intended to encompass different orientations of the device in addition to different orientations than those depicted in the figures. Further, terms such as “first”, “second”, and the like, are also used to describe various elements, regions, sections, etc. and are also not intended to be limiting. Like terms refer to like elements throughout the description. 
     As used herein, the terms “having”, “containing”, “including”, “comprising”, and the like are open ended terms that indicate the presence of stated elements or features, but do not preclude additional elements or features. The articles “a”, “an” and “the” are intended to include the plural as well as the singular, unless the context clearly indicates otherwise. 
     The present invention may be carried out in other specific ways than those herein set forth without departing from the scope and essential characteristics of the invention. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, and all changes coming within the meaning and equivalency range of the appended claims are intended to be embraced therein.