Patent Publication Number: US-2005117817-A1

Title: Foldable insulated bag

Description:
This application is a continuation-in-part application of U.S. patent application Ser. No. 10/340,851, filed Jan. 13, 2003, which application is hereby incorporated herein by reference. 
    
    
     FIELD OF INVENTION  
      This invention relates to the field of foldable insulated containers.  
     BACKGROUND OF THE INVENTION  
      Collapsible insulated containers have been known for some years. They are typically used as containers for carrying cold drinks, and other cool refreshments, but can also be used to keep foods or beverages warm or hot.  
      Certain sizes and shapes of coolers are better for some purposes than others. Some collapsible coolers can be folded to a collapsed position, but the folding process may tend to require relatively strong hands, since the insulated panels may be of fair thickness and may have a resilience that tends to resist folding. These containers may tend to unfold easily, but tend to be rather more difficult to fold back into the collapsed or storage position.  
      An example is provided in U.S. Des. Pat. No. 382,771. As shown therein, the front and rear walls remain generally parallel planar orientation while the bottom panel can folded up in half In doing so, the side panels are folded inward to collpase the cooler. This kind of cooler is secured in the folded position (a) by a hook-and-eye fabric strip securement between the overfolded lip of the lid portion of the cooler and the front face of the cooler and (b) by side fastening straps that retain the bottom portions of the front panel relative to the back panel, typically by wrapping at least partially around the back panel and being secured thereto with hook-and-eye strips. Coolers of this nature tend to be generally cubic in shape with rectangular sides forming, typically, a six sided box-shaped structure when unfolded. A cooler of this type may also tend to require more manufacturing steps than a more bag-like cooler, and may therefore be more costly and time consuming to produce.  
      Rolling up a collapsible cooler, in the manner in which a sleeping bag is sometimes rolled up, may tend not to be particularly satisfactory in all circumstances. Users may tend to roll up the insulated material too tightly, either damaging the material, or tending to give it a permanent set. This tight rolling approach may also tend to favour persons with relatively strong hands.  
      It may be that a different kind of cooler is desired that may be somewhat more convenient for rapid use, that may be more quickly and easily folded, or that may provide greater ease of manufacture that may tend to pack efficiently for shipment, or that may present a relatively easily displayed product.  
      It may also be that it would be preferable to have a cooler that folds in a continuous direction, or that folds back and forth, on a folding panel basis rather than in a continuous tight roll like a sleeping bag.  
      It may also be that it would be preferable to have a foldable cooler that may be carried in a first orientation to suit one type of cargo and in a second orientation to suit a different type of cargo.  
      There is a need for a foldable insulated container, or bag, that may be more easily constructed than the more box-shaped type of cubic collapsible insulated container, that may tend to require fewer, or simpler, manufacturing steps, or that may tend to provide an easily displayed and relatively convenient insulated container for everyday use.  
     SUMMARY OF THE INVENTION  
      In an aspect of the invention, there is a foldable insulated bag comprising an insulated wall structure defining an insulated space therewithin. The wall structure has a closure member operable to govern access to the insulated space. The wall structure includes a carrying member attached thereto, wherein the carrying member is moveable between a first position for carrying the bag in a first orientation and a second position for carrying the bag in a second orientation. A securement member is attached to the wall structure for engaging the carrying member in the second position. The wall structure, when empty, is movable to a first, flattened position. The wall structure is foldable from the first flattened position to a folded, storage position. The wall structure is securable in the folded, storage position.  
      In an additional feature of that aspect of the invention, the bag has a bottom region and a top region. The carrying member is mounted to the bag near the top region and the securement member is mounted to the bag near the bottom region. In another additional feature of that aspect of the invention, the securement member is a strap having a proximal end and a distal end, with a first releasable fastening member mounted at the proximal end and a second releasable fastening member mounted at the distal end. The first releasable fastening member is arranged for mating engagement with said second releasable fastening member. In yet another additional feature the first and second releasable fastening members are mating hook-and-eye-fabric strip portions.  
      In an additional feature of the of the invention, the bag has a length, a breadth and a through thickness. The through thickness is small relative to both the length and the breadth. When the bag is carried in the first orientation the length and breadth are oriented in an up-and-down orientation and when the bag is carried in the second orientation, the length and breadth are oriented in a flat-wise orientation.  
      In another aspect of the invention, there is a foldable insulated bag comprising an insulated wall structure defining an insulated space therewithin. The wall structure has a closure member operable to govern access to the insulated space. The wall structure has a length, a breadth and through thickness wherein the through thickness is smaller than either the length or the breadth. The wall structure has a face defined by the length and the breadth and the face has an upper margin and a lower margin. A carrying member is secured nearer to the upper margin than to the lower margin for carrying the face in an up-and-down orientation. A securement member is mounted closer to the lower margin than the upper margin and is operable to engage and secure the carrying member for carriage of the face in a flat-wise orientation. The wall structure, when empty, is movable to a first, flattened position. The wall structure is foldable from the first flattened position to a folded storage position and is securable in the folded storage position.  
      These and other aspects of the invention may be more readily understood with the aid of the illustrative Figures and detailed description included hereinbelow. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
      In the illustrative Figures of an example, or examples, embodying the various aspects of the invention, provided by way of illustration, but not of limitation of the present invention:  
       FIG. 1  shows a perspective view of an example of a foldable insulated bag of an embodiment of the present invention as carried by a user;  
       FIG. 2  shows a perspective view of the bag of  FIG. 1  as installed in the trunk of an automobile;  
       FIG. 3   a  shows a perspective view of the bag of  FIG. 1  as folded;  
       FIG. 3   b  shows a front view of the bag of  FIG. 3   a  in a fully folded condition;  
       FIG. 3   c  shows a rear view of the bag of  FIG. 3   a  in the fully folded condition;  
       FIG. 3   d  shows an end view of the bag of  FIG. 3   a  in the fully folded condition;  
       FIG. 3   e  shows the opposing end view of the bag of  FIG. 3   a  in the fully folded condition as compared to  FIG. 3   d;    
       FIG. 3   f  shows a top view of the bag of  FIG. 3   a  in the fully folded condition;  
       FIG. 3   g  shows a bottom view of the bag of  FIG. 3   a  in the fully folded condition;  
       FIG. 3   h  shows the bag of  FIG. 3   c  with an alternate hang loop orientation;  
       FIG. 4   a  shows a perspective view of the unfolded bag of  FIG. 1 .  
       FIG. 4   b  shows a front view of the bag of  FIG. 4   a  in a fully unfolded condition;  
       FIG. 4   c  shows a rear view of the bag of  FIG. 4   a  in the fully unfolded condition;  
       FIG. 4   d  shows an end view of the bag of  FIG. 4   a  in the fully unfolded condition;  
       FIG. 4   e  shows the opposing end view of the bag of  FIG. 4   a  in the fully unfolded condition as compared to  FIG. 4   e;    
       FIG. 4   f  shows a top view of the bag of  FIG. 4   a  in the fully unfolded condition;  
       FIG. 4   g  shows a bottom view of the bag of  FIG. 4   a  in the fully unfolded condition;  
       FIG. 5  shows a cross sectional view of the bag of  FIG. 1 , taken abeam of the handles (with the handles not shown);  
       FIG. 6   a  shows a front view of the bag of  FIG. 1  in a partially folded condition;  
       FIG. 6   b  shows a rear view of the bag of  FIG. 6   a;    
       FIG. 6   c  shows an end view of the bag of  FIG. 6   a;    
       FIG. 6   d  shows the opposing end view of the bag of  FIG. 6   a  as compared to  FIG. 6   c;    
       FIG. 7   a  shows a perspective view of the bag of  FIG. 1  in an open condition with a liner thereof in an inverted position to facilitate washing thereof;  
       FIG. 7   b  shows a perspective view of the bag of  FIG. 1  in an open condition;  
       FIG. 8  shows a developed view of panels of the bag of  FIG. 1  prior to assembly;  
       FIG. 9   a  shows a developed view of a bottom panel for an alternate embodiment of the foldable insulated bag of  FIG. 1 ;  
       FIG. 9   b  shows a developed view of a side panel and a single side panel for an alternate embodiment of the foldable insulated bag of  FIG. 1 ;  
       FIG. 10   a  shows an isometric view of a single fold, alternate insulated bag to that of  FIG. 1 ;  
       FIG. 10   b  shows a front view of the insulated bag of  FIG. 10   a  in a folded condition;  
       FIG. 10   c  shows a rear view of the insulated bag of  FIG. 10   a  in a folded condition;  
       FIG. 10   d  shows an end view of the insulated bag of  FIG. 10   a;    
       FIG. 10   e  shows an opposing end view of the insulated bag of  FIG. 10   a  as compared to  FIG. 10   d;    
       FIG. 10   f  shows a top view of the insulated bag of  FIG. 10   a;    
       FIG. 10   g  shows a bottom view of the insulated bag of  FIG. 10   a;    
       FIG. 11   a  shows a partially unfolded front view of a triple fold, alternate insulated bag to that of  FIG. 1 ;  
       FIG. 11   b  shows a front view of the insulated bag of  FIG. 11   a  in a folded condition;  
       FIG. 11C  shows a rear view of the insulated bag of  FIG. 11   a  in a folded condition;  
       FIG. 11   d  shows an end view of the insulated bag of  FIG. 11   a;    
       FIG. 11   e  shows an opposing end view of the insulated bag of  FIG. 11   a  as compared to  FIG. 11   d;    
       FIG. 11   f  shows a top view of the insulated bag of  FIG. 11   a;    
       FIG. 11   g  shows a bottom view of the insulated bag of  FIG. 11   a.    
       FIG. 12   a  shows a perspective view of an alternative insulated bag to that of  FIG. 1  in the unfolded condition; and  
       FIG. 12   b  shows a right side view of a detail of the bottom portion of the bag of  FIG. 12   a  looking in the direction of arrow “ 12   b ”, with hand strap removed.  
    
    
     DETAILED DESCRIPTION OF AN EMBODIMENT OF THE PRESENT INVENTION  
      The description that follows, and the embodiments described therein, are provided by way of illustration of an example, or examples, of particular embodiments of the principles of the present invention. These examples are provided for the purposes of explanation, and not of limitation, of those principles and of the invention. In the description, like parts are marked throughout the specification and the drawings with the same respective reference numerals. The drawings are not necessarily to scale and in some instances proportions may have been exaggerated in order more clearly to depict certain features of the invention.  
      For the purposes of this description, the largest panels of the bags herein described are arbitrarily designated as the front and rear sides, faces, or portions of the bag. Similarly, the closure member, or opening of the bag is arbitrarily designated as being at the top, and the base panel is designated as being at the bottom. It should also be understood that, within the normal range of temperatures to which human food and human touch is accustomed, although the term cooler, or cooler container, or cooler bag, may be used, such insulated structures may generally also be used to keep food, beverages, or other objects either warm or hot as well as cool, cold, or frozen.  
      As seen in the Figures, an example of a portable, collapsible soft sided, insulated wall structure is identified as a foldable cooler tote bag  20 . This structure can be referred to as an insulated bag, an insulated container, a cooler, or the like. As shown in  FIGS. 1-4 , the basic structure of bag  20  includes a first side panel, or wall, or sidewall, arbitrarily designated front panel  22 , a second side panel, or wall, or sidewall, designated arbitrarily as rear panel  24 , and a third panel or wall identified as a bottom, or base panel  26 . As described more fully below, these panels are joined together to form a pouch, or bag, having an enclosed internal space  25  surrounded by insulated walls (see  FIG. 5 ). The enclosed volume of internal space  25  varies with the condition of the bag. That is, while the bag is in a folded (that is, collapsed) condition or position, or is lying flat, the internal volume is negligibly small, if not zero. However, when bag  20  is in an unfolded condition, or expanded position, it may tend to take on a shape to accommodate objects placed within the internal space, and it may assume a suitably capacious internal volume.  
      When bag  20  is in use, access to the internal volume, namely internal space  25  thereof, is governed by a closure member  28 . In the illustrated example, closure member  28  may be a linear tracked closure device in the nature of a zipper assembly  30  mounted between the upper margins of the side wall panels, namely front and rear panels  22  and  24 . Other kinds of closures could be used such as a VELCRO™ hook-and-eye fabric closure, a series of spaced apart snaps, a continuous mating plastic tongue and groove or other device. A relatively robust zipper assembly is preferred, as it may tend to provide a simple, quick, and relatively strong closure.  
      While bag  20  can be made water-tight by other means, it is preferred to provide a liner  32  shown in  FIG. 7   a  that can be either sewn in place, or may be removable, or it may be wholly or partially invertible. A liner that is at least partially invertible, or removable, is preferred, since this may facilitate washing.  
      When the bag is not in use, it may tend to be readily foldable. First, the bag is collapsed by lying it flat and folding front sidewall panel  22  near its bottom margin such that base panel  26  lays in a more or less flat orientation relative to the rear sidewall panel,  24 , as seen in  FIGS. 6   a  and  6   b . In this, collapsed, generally flattened, position, the upward edge  36  of base panel  26  (namely the edge that is folded toward front sidewall panel  22  and hence toward what would normally be the upper parts of bag  20  generally) acts as a former, or form, for bending the body of bag  20  to define a first fold by rotating the folded part of the bag in the direction of arrow ‘A’ (see  FIGS. 6   c  &amp; d) (counter-clockwise in the Figures, but arbitrary since it would be clockwise if viewed from the other direction, and bag  20  can be made with either a left handed or right handed fold). This permits one portion of bag  20  to fold over on another portion, in the manner of folding a page over on itself.  
      When page-folded in the direction of arrow ‘A’, bag  20  will arrive at the folded position shown in  FIGS. 3   a - 3   g , in which position it is held by a securement member, or retainer, identified as  34  in  FIG. 46 , which may take the form of a pair of mating securement strips such as hook-and-eye velcro (t.m.) strips  38  and  40  mounted, respectively, to the upper body portion of front side panel  22  adjacent the upper margin thereof, and to the distal margin region of base panel  26  that is distant from the forming edge of base panel  26 , such that when base panel  26  is overfolded in the direction of arrow ‘A’ strips  38  and  40  are brought into mating contact in a single relatively uncomplicated, and possibly quite swift motion. The result is a soft sided insulated container that has been collapsed, and then panel-folded over on itself (i.e., not scrunched into a tight roll) to a flat folded position, or flat folded condition, such as may be suitable, for example, for stacking, transport, display or storage. Display and storage is facilitated by a suspension member  42 , in the nature of a hang loop  44 , mounted generally centrally along the upper margin of front panel  22 . To the extent that loop  44  is mounted higher than the center of gravity of bag  20  more generally, bag  20  will tend to hang with the upper margin of front panel  22  in a generally horizontal orientation. An alternate hang loop location is shown in  FIG. 3   h , in which hang loop  44  is located at an end edge such that, when displayed for sale, bag  20  may tend to hang in a vertical, or substantially vertical orientation, namely with the long dimension (as folded) running up and down, i.e., more or less vertically.  
      Unfolding may tend to be a similarly uncomplicated and convenient procedure: the retainers  38  &amp;  40  are released, the bag is unfolded and it is ready to accommodate objects that need to stay cool or warm. When unfolded, lifting members in the nature of handles, or straps  46 ,  48  that extend from the upper regions of the sidewall panels, namely panels  22  and  24 , can be grasped to lift bag  20 , and may, as illustrated in  FIG. 1 , be found suitable for carrying over a person&#39;s shoulder. Alternatively, or additionally, as illustrated in  FIG. 2 , bag  20  is provided with auxiliary securement devices  50 ,  52 , such as may be in the nature of velcro straps, to engage the felt-like or fibrous mat interior of an automobile, especially an automobile trunk, or boot, or cargo carrying area of a station wagon, van, or sports or utility vehicle. Securement devices  50 ,  52  may tend to be used to discourage a loaded bag  20  from tipping over when travelling, such as when bringing cold items home from the grocery store, or such as when transporting refreshments to a campsite, picnic site, playing field, or arena.  
      Considering the construction of bag  20  in greater detail, reference is made to the developed views of panels  22 ,  24  and  26  provided in  FIG. 8 . In the developed views shown in the example of  FIG. 8 , the side panels, namely insulated front and rear panels  22  and  24 , are of the same size and shape, and are generally rectangular. They have a breadth dimension indicated as ‘X’ measured along either the upper or lower marginal edges  54 ,  56 , and a height dimension indicated as ‘Y’, measured perpendicular to dimension ‘X’, along the side edges  58 ,  60 . By inspection, L 1 =‘X’=b 1 +2a 1 .  
      Insulated base panel  26  is also generally rectangular, having a long dimension measured along long edges  62 ,  64 , and indicated generally as ‘b’, and a short dimension measured along the short, end edges  66 ,  68 , indicated generally as ‘w’. In this embodiment, the half width of the panel is identified as ‘a 1 ’, and is equal to half of ‘w’. The ratio of the half width ‘a 1 ’, to the length ‘b’ may tend to be in the range of less than about 1:2 and greater than about 1:16, or within the narrower range of less than about 2:5 and greater than about 1:8, or within the preferable range of less than about 1:3 and greater than about 1:6. In one particular example the ratio may be about 3¾:11½, in another particular example the ratio may be about 3¾:15½, and in a third particular example the ratio may be about 3¾:17½.  
      The width ‘w’ of base panel  26  may also be related to the overall height ‘y’ of bag  20  when unfolded. That is, it is preferred that retainer strip  40  on the off-side of base panel  26  mate with retainer element  38  on front panel  22  of bag  20  at a region close to the upper edge  70  of bag  20  generally, to yield a neatly folded bag for efficient packing, shipping and display. To that end, with allowance for a bend radius, it is preferred that the height of bag  20  be within +/−20%, and more preferably within +/−10%, of an integer multiple of the width of base panel  26 . It is also preferred that bag  20  be a double or triple folded bag. While bags with a greater number of folds are possible, the benefits of ease of manufacture, ease of folding, and ease of use may not necessarily tend to be as marked for a larger number of folds.  
      The upper edge, i.e., upper marginal edge  54 , of each of the side panels  22  and  24  is longer than the long dimension ‘b’ of the bottom, or base panel  26 , such that when the closure member  28  is secured, bag  20  may tend to have an upwardly broadening profile when viewed from the side, and an upwardly narrowing profile when viewed from the end. In the embodiment of  FIG. 8 , the periphery of base panel  26  is equal to 2(2a 1 +b). Each of the side wall panels, namely front and rear panels  22  and  24 , has a lower, or bottom edge,  56  noted above. Each of these bottom edges  56  extends about one half of the periphery of base panel  26 , having a central portion of length ‘b’ and two opposite end portions, each of length ‘a 1 ’, or thereabout. In this instance, when bag  20  is collapsed, and bottom panel  26  is laid flat as in  FIG. 6   a , a triangular end fold will be created, made up of the triangular folds  72  of the bottom corners of the side wall panels, those triangular portions being indicated as triangular regions  74  on  FIG. 8 , and being bounded by fold lines  76 ,  78 .  
      When assembled, front and rear panels  22 ,  24  are sewn together along their upwardly extending edges  58 ,  60 , the central portions of their bottom edges  56  are sewn to the long sides, or edges  62 ,  64  of base panel  26 , and the end portions are sewn to the half-width portions of end edges  66 ,  68  of base panel  26 . The closure member  28  has the form of zipper assembly  30  as noted above. As shown in  FIG. 5 , zipper assembly  30  has a first side region  84 , a second side region  86 , and a zipper  87 . Side region  84  has an outboard, or distal edge seamed into front panel  22 , and an inboard edge, or margin, to which one set of teeth of zipper  87  is mounted. Side region  86  has an outboard, or distal edge that is seamed into rear panel  24 , and an inboard edge along which the other set of teeth of zipper  87  is mounted. In the usual manner, motion of zipper car  91  along the track defined by the zipper teeth controls the opening and closing of the zipper assembly, and hence controls access to the enclosed space  25  of bag  20  more generally, thereby permitting objects to be introduced into, or to be drawn out of, bag  20 . Side regions  84  and  86  each have an upper, load bearing web member  92 ,  94  and an inner wall member  96 ,  98 . In one embodiment of the invention, inner wall members  96 ,  98  may be reflective, or have a reflective inwardly facing (i.e., inward relative to the enclosed space  25  of bag  20  so that the reflective surface is oriented toward objects contained in bag  20 ) surface, and may preferably be made of THERMOFLECT™ material. In another embodiment, inner wall members  96 ,  98  is a white, water proof nylon sheet. The seaming of the side region of zipper assembly  30  occurs at a height downset from the very edge of the side wall panels by a distance δ 1  roughly equal to the half width δ 2  of zipper assembly  30  such that when bag  20  is folded, side regions  84  and  86  may tend to fold next to those margins, rather than to protrude excessively.  
      The overall width of the web-like region, or panel formed by zipper assembly  30  is less than, if not significantly less than, the width ‘w’ of panel  26  such that the through thickness of bag  20  at the elevation of closure member  28  is small, if not very small, relative to the length of closure member  28 , and relative to the length of upper marginal edge  54 . It is preferred that the overall width of the closure member be less than 60% of the width of the base, and, in a particular example, is about half the width. As such, the ratio of through thickness to bag length may be about a 2 /(2a 2 +b). This value may typically lie in the range of 1:5 to 1:8 and more narrowly in the range of 1:6 to 1:7½. The closure member is mounted between the upper margins of the side wall panels, namely panels  22  and  24 , and, when open, permits at least central portions of those margins to be moved closer together or further apart as may be desired to give access to the enclosed chamber.  
      The sidewall construction is as shown in  FIG. 5 . Each of sidewall panels  22 ,  24  has a relatively wear resistant outer membrane or sheet, or web  80 , that may be made of a sheet or woven webbing fabric, such as woven nylon, canvas, or other suitable cloth. Each of sidewall panels  22 ,  24  also has an inner sidewall membrane, or sheet, or web  82 , that may function as a water proof lining, and may be made of a sheet of extruded plastic of the types of polymers that include vinyl (t.m.) or nylon (t.m.), or sheets of monolithic extruded vinyl (t.m.) or nylon (t.m.) sewn together.  
      An insulating layer  89  is trapped between the inner and outer webs  82  and  80 . Insulating layer  89  may preferably be a closed cell polyurethane foam, but could be an open cell insulating foam, or other type of insulating layer, or it may include more than one insulating layer.  
      As above, in one embodiment the inner sidewall web member may either be made of a reflective material, such as THERMOFLECT™ sheeting, or may have a reflective surface oriented to face toward objects contained within bag  20 . Alternatively, inner web  82  member may be made of a water proof extruded nylon or vinyl sheet, or seamed sheets, to discourage leakage of liquids from bag  20 .  
      Optionally, as shown in  FIG. 7   a  water-proof liner  32  may be included, in addition to the internal sidewall web sheet, namely, web  82 . Where the inner sidewall surface is reflective, the liner may preferably be translucent, or clear, to permit the reflective surface of the inner wall to be seen. Although the liner can be rigidly sewn in place to prevent the liner from being inverted, it is preferable for the liner to be either removable, or to be sewn in at its upper peripheral edges, thus permitting at least partial inversion of the liner as shown in  FIG. 7   a , and hence to facilitate washing. The optional liner  32  may be made from a single polymer sheet, have a first side region  88  and a second side region  90 . The side regions are heat welded along their side margins to form a pouch, or pocket, commensurate with the general size and shape of the inside of bag  20 , and have their upper margins seamed into the side-walls of bag  20  at the juncture with the side regions of zipper assembly  30 . Bag  20  will then tend to be water-proof to a height corresponding to the height of closure member  28 . It is advantageous, and desirable, for a soft sided insulated wall assembly for use as a cooler, such as bag  20 , to be generally leak resistant, if not even more preferably, water-proof.  
      The cross-sectional structure of base panel  26  is generally similar to the cross-sectional structure of the sidewall panels, having an inner wall skin, or panel or web  114  that is of consistent construction to the inner wall sheet or web  82 , and an outer wall skin, or web  116  that is of consistent construction to outer web  80 . It may be noted that the outer web  80  may not be the same colour as outer web  116 , and may not be of the same weave or fabric. It may have a heavier, more wear resistant fabric, or coarser, more wear resistant weave, since base panel  26  may tend to be placed in contact with the ground, or other underlying surface whether a paved roadway, concrete, rocks, earth, flooring, or some other support surface against which it may be expected to be slid, or to rub, in the course of use.  
      Base panel  26  may also have an insulated layer,  118 , captured between webs  114  and  116 , the insulated layer being made of an insulated foam, or other suitable heat transfer resistive medium as described above. In addition, base panel  26  has a stiffened form member  120 , that may be in the nature of a rectangular, hard plastic sheet  100  of modest thickness located between insulating layer  118  and outer web  116 . Sheet  100 , in plan view, has dimensions that are the same as, or roughly the same as, dimensions ‘b’ and ‘w’. Form member  120  serves two functions, the first being to provide a stiffened base upon which bag  20  can tend preferentially to stand, and which may tend to aid in discouraging bag  20  from tipping over as easily as it might otherwise do. The second is to provide a forming edge to base  26  by which to pre-determine the fold line, or lines, at which bag  20  will tend to want to bend when being folded up. This may tend to discourage the tight-rolling of bag  20 , and to encourage repeatable panel folding to and from the convenient folded form shown in  FIGS. 3   a - 3   g.    
      Form member  120  need not be a continuos monolithic panel. It could be an open frame, or a peripheral member sewn in place to provide a reinforced edge. In one embodiment, even without form member  120 , the seaming at the edge of insulated base panel  26  may tend to yield a natural fold location at which bag  20  may tend to prefer to bend or fold. The inclusion of member  120  may tend to strengthen or to enhance this tendency. Modestly sized feet, stand offs, or pads,  102 , may optionally be provided to the underside of panel  26 . Further, form member  120  may, by itself, tend to have a greater flexural stiffness that the adjacent layer of insulated material, and when taken together the resultant bi-laminar, or possibly multi-layered assembly, has a combined flexural stiffness that may tend to be significantly stiffer than any other portion of bag  20 .  
      Lifting members, or carrying members, in the nature of straps, or web bands  46 ,  48 , are sewn up the outside faces of side wall panels  22  and  24 , having their roots at the seamed junction between bottom panel  26  and the side wall panels  22 ,  24 . Each of bands  46 ,  48  has a central portion  104 ,  106  that extends upwardly beyond the upper margins of the sidewall panels to provide a grasping, or carrying portion that can be held or place over a user&#39;s shoulder, as in  FIG. 1 .  
      Auxiliary securement straps  50 ,  52  shown in  FIGS. 1, 2  and  6   a  and  7   b  have a root end sewn into the upper region of the seam between panels  22  and  24 , at a height near the height of closure member  28  The distal ends of straps  50 ,  52  bear velcro patches  110 , suitable for securing in to the trunk fabric of an automobile (or, alternatively, mating velcro patches can be mounted inside the automobile for this purpose). When not in use, the ends of straps  50 ,  52  mount to mating velcro patches  112  located on the outward face of front side panel  22 . Straps  50 ,  52  could as easily be oriented to face in the other direction, and to mate with patches sewn on rear panel  24 .  
     ALTERNATE EMBODIMENTS  
      In the alternate embodiment of  FIG. 9   a , an alternate insulated base panel  126  has the same structural and thermal properties as base panel  26  in general, but differs in that rather than being rectangular in plan view, base panel  126  has a length, or long dimension, indicated as ‘b 2 ’ and a width indicated as ‘w’. These dimensions need not be the same as ‘b’ and ‘w’ indicated above, but may be. In this case the ends of panel  126  are not squared, but rather are mitred at an angle α relative to the perpendicular to the long edges. The length along each of the mitred edges is then given as ‘a 2 ’. In this case the half width of base panel  126  is not a 2 , but rather a 2  cos α. The periphery of base  126  is 2(b 2 30 2a 2 ).  
      The adjoining side panels are again taken to be ‘X’ wide, and ‘Y’ high, and to be of the same general insulated construction as side wall panels  22  and  24 , as shown, for example, in  FIG. 5 . The length of the lower margin  124  of each of the adjoining side panels  132  is then (b 2 +2a 2 ). Each panel will then have a “large fold”  128  and a “small fold”  130 . Large fold  128  is a nominal indication of where there would be a fold in the side wall of the bag in the fully unfolded condition ready for filling with diverse objects, if a sharp crease were made. In actual use, the corner will not be creased, but rather will tend to take on a more rounded, or radiused form, and the bag will tend to conform to the shape and bulkiness of objects placed in it, so the actual corner of the bag may have a bulging appearance rather than a sharp corer. Small fold  130  indicates the actual location of a fold that is made when the bag is in a collapsed state and folded for storage.  
      The angle β 1  of small fold  130 , when the bag is folded for storage, will then tend be roughly equal to the bisector of the angle between the extension of the horizontal fold line defined by the edge of base  126  and the mitred edge, namely ½(90−α).  
      Base panel  126  need not necessarily be a straight sided polygon, as are base panel  26 , but could have somewhat rounded, oval or irregular ends. However, in such a case the end fold may tend to be puckered, and may tend not to lie as flat as might otherwise be considered desirable or preferable. However, a straight sided polygon is advantageous, and a square-cornered (i.e., rectangular) end is preferred since it may tend to facilitate manufacture and efficient use of materials and reduced waste cuts.  
      Bag  20  is a “double fold” bag. That is, base panel  26  is folded flat at a first fold (the offside edge of base panel  26 ), and then side panels  22  and  24  are bent about the second fold (the nearside edge of base  26 ). In alternate embodiments, a soft sided, collapsible and foldable insulate single-fold bag could be produced, or a triple-fold, or more, bag could be produced.  
      An example of a single fold bag  140  is shown in  FIGS. 10   a - 10   g , the views corresponding generally to the views of double fold bag  20  shown in  FIGS. 3   a - 3   g  respectively. Except as otherwise indicated, bag  140  has the same general construction as bag  20 , having insulated side wall panels  142 ,  144 , and an insulated base panel  146 , with a similar closure member  148  and optional liner similar to liner  32 . Bag  140  differs from bag  20  in being a single fold bag, rather than a double fold bag, and has changes in dimension and aspect ratios accordingly. In place of the arrangement of retention member  40 , a retention member  150  would might tend to be mounted near the lower margin of the front panel  142 , and another, mating, retention member  152  would be mounted near the upper edge of the front panel, the two mating when the base panel is moved to a collapsed position in which it is laid over against side panel  142 .  
      An example of a triple fold bag  160  is shown in  FIGS. 11   a - 11   g .  FIG. 11   a  shows triple fold bag  160  in a collapsed, or flattened condition immediately prior to folding into the storage position (or, alternatively and equivalently, immediately after being unfolded, and before filling). Bag  160  is presented as being symbolic of not only a bag having three folds. In general, for a bag, such as bag  160 , having three or more folds, the retention member  178  would be located on the rear face  164  roughly the width of two folded panel regions below the upper edge of the front face with the second retention member  174  being mounted near or at the upper edge, such that, when folded the two parts  178  and  174  would tend to mate. An example of a single fold bag is illustrated in  FIG. 10   a . An example of a triple fold bag is shown in  FIG. 1   a.    
      In the alternate embodiment of  FIGS. 12   a  and  12   b , an additional securement member  188  is mounted near the bottom margin of front sidewall panel  22 . Securement member  188  may include a fastening that may be employed releaseably to engage strap  46 . When engaged by securement member  188 , strap  46  may be used to carry the bag  20  in a second orientation which may be generally perpendicular to the first orientation shown in  FIG. 1 . The second orientation may be a flat-wise orientation, such as may be suitable for carrying objects such as a pizza box, when it would be desirable to maintain the pizza in a substantially horizontal position during transport. Securement member  188  may be in the form of a strap  190  mounted near the bottom margin of the front sidewall panel  22 , strap  190  having releasable fastening members  192  arranged to allow the formation of a releasable loop. Securement member  188  may have a proximal root end  194  sewn into the seamed junction between bottom panel  26  and front sidewall panel  22  and may have a distal end  196  that may be free to loop over the proximal end. Releasable fastening members  192  may include a pair of mating securement strips such as hook-and-eye flexible fabric strips sometimes identified as VELCRO™, mounted at respective ends thereof. The releasable fastening members  192  may be spaced sufficiently far apart to allow the strap  190  to loop over the strap  46 , in a manner which engages the fastening members  192  to each other and secures the strap  46  in the region of the bottom margin of the sidewall panel  22 . Other kinds of releasable fastening members  192  such as, for example, snaps, could be used. Although securement member  188  is shown mounted to front sidewall panel  22 , it is possible to mount securement member  188  to rear sidewall panel  24  to engage strap  48 . When so engaged, the bail, or hand grab portion of strap  46  when carried as in  FIG. 1 , becomes the root of one side of a double strap handle, the two portions  198  then being in a position to be grasped in one hand as the bails of an auxiliary handle. The placement of securement member  188  may be such that the span of portions  198  passes above the center of gravity of bag  20 , as loaded, for example, with a pizza, and by holding portions  198  together over the center of gravity, bag  20  may tend to be carried in a generally flat, or horizontal orientation.  
      In the examples discussed so far, the upper edge of a bag having rectangular sidewall panels is L i =2(a 1 )+(b i ), whether i is 1 or 2. As shown in  FIG. 9   b , the side panels of bag  20  need not be made from rectangular sheets, but could be made from sheets that are of a different shape, such as the trapezoidal side panel sheets  180 . In this case, the resultant bag  182  would tend to have an upper edge  184  for which the length L 2  would tend to be greater than the sum of the b+2a i , or, put generically, where L i  is greater than half the total periphery of the base panel  186 . This may tend to yield a more flared appearance when the bag is seen in an unfolded side view, and may tend to yield a larger access opening, such as may permit objects of greater relative size to be introduced into the insulated spaced.  
      Although the embodiments illustrated and described above are preferred, the principles of the present invention are not limited to these specific examples which are given by way of illustration. It is possible to make other embodiments that employ the principles of the invention and that fall within its spirit and scope of the invention. Since changes in and or additions to the above-described embodiments may be made without departing from the nature, spirit or scope of the invention, the invention is not to be limited to those details, but only by the appended claims.