Patent Publication Number: US-10315442-B2

Title: Non-transitory storage medium storing program readable by label printer or operation terminal, label creating method, and the label printer

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     The present application claims priority from Japanese Patent Application No. 2017-038851, which was filed on Mar. 1, 2017, the disclosure of which is herein incorporated by reference in its entirety. 
     BACKGROUND 
     The following disclosure relates to a non-transitory storage medium storing a program readable by a computer of one of a label printer and an operation terminal, to a label creating method, and to the label printer. 
     There is known a label (a sticking tag) which is used by being separated from a sheet (i.e., a mount sheet) of a tape including a plurality of tags continuous to each other. The label includes a label portion (a character describing portion) and a sticking portion (an attachment portion). An image and/or characters such as a bar code is printed on the label portion. The sticking portion is used for attaching the label portion to an adherend (e.g., a product). When a user uses the label, the sticking portion coupled to the label portion is attached to the adherend in a state in which the image and/or the characters are in a desired orientation with respect to the adherend. 
     SUMMARY 
     Accordingly, an aspect of the disclosure relates to a non-transitory storage medium storing a program readable by a computer of one of a label printer and an operation terminal, to a label creating method, and to the label printer, capable of flexibly satisfying user&#39;s demand for various uses of a label without complicated settings of cutting positions. 
     One aspect of the disclosure relates to a non-transitory storage medium storing a program readable by a controller of one of a label printer and an operation terminal connectable to the label printer, wherein the label printer comprises a label creating mechanism configured to create a label by cutting a tape at cutting positions, the tape comprises an elongated label, the elongated label comprises a plurality of first portions and a plurality of second portions in a longitudinal direction of the tape, and each of the plurality of second portions has a dimension greater than a dimension of each of the plurality of first portions in a widthwise direction of the tape, wherein the program is configured to cause the controller to perform: executing an obtaining processing in which the controller obtains, from a storage, (i) first positional information indicating a first position on one of a first portion and a second portion, the first portion being one of the plurality of first portions, the second portion being one of the plurality of second portions, (ii) second positional information indicating a second position, different from the first position, on one of the first portion and the second portion, (iii) first image information indicating a first label of a first shape, the first label being created by cutting the tape in the widthwise direction at the first position and the second position, (iv) third positional information indicating a third position on one of the first portion and the second portion, (v) fourth positional information indicating a fourth position, different from the third position, on one of the first portion and the second portion, and (vi) second image information indicating a second label of a second shape different from the first shape, the second label being created by cutting the tape in the widthwise direction at the third position and the fourth position; executing an image display processing in which the controller controls a display of the one of the label printer and the operation terminal to display a first image indicated by the obtained first image information and a second image indicated by the obtained second image information; executing a selection reception processing in which the controller receives selection of one of the first image and the second image displayed on the display, based on an operation of an operation device of the one of the label printer and the operation terminal; and executing a transmitting processing in which, when selection of the first image is received in the selection reception processing, the controller causes the one of the label printer and the operation terminal to transmit information comprising the first positional information and the second positional information, as cutting-position information indicating the cutting positions in the tape, to one of the label creating mechanism and the label printer, and when selection of the second image is received in the selection reception processing, the controller causes the one of the label printer and the operation terminal to transmit information comprising the third positional information and the fourth positional information, as the cutting-position information, to the one of the label creating mechanism and the label printer. 
     Another aspect of the disclosure relates to a label creating method performed by one of a label printer and an operation terminal connectable to the label printer, wherein the label printer comprises a label creating mechanism configured to create a label by cutting a tape at cutting positions, the tape comprises an elongated label, the elongated label comprises a plurality of first portions and a plurality of second portions in a longitudinal direction of the tape, and each of the plurality of second portions has a dimension greater than a dimension of each of the plurality of first portions in a widthwise direction of the tape, wherein the label creating method comprises: obtaining, from a storage, (i) first positional information indicating a first position on one of a first portion and a second portion, the first portion being one of the plurality of first portions, the second portion being one of the plurality of second portions, (ii) second positional information indicating a second position, different from the first position, on one of the first portion and the second portion, (iii) first image information indicating a first label of a first shape, the first label being created by cutting the tape at the first position and the second position in the widthwise direction, (iv) third positional information indicating a third position on one of the first portion and the second portion, (v) fourth positional information indicating a fourth position, different from the third position, on one of the first portion and the second portion, and (vi) second image information indicating a second label of a second shape different from the first shape, the second label being created by cutting the tape at the third position and the fourth position in the widthwise direction; controlling a display of one of the label printer and the operation terminal to display a first image indicated by the obtained first image information and a second image indicated by the obtained second image information; receiving selection of one of the first image and the second image displayed on the display, based on an operation of an operation device of the one of the label printer and the operation terminal; and transmitting cutting-position information to one of the label creating mechanism and the label printer, the cutting-position information indicating the cutting positions in the tape and being one of: first cutting-position information comprising the first positional information and the second positional information when selection of the first image is received; and second cutting-position information comprising the third positional information and the fourth positional information when selection of the second image is received. 
     In yet another aspect of the disclosure, a label printer, comprising: a conveyor configured to convey a tape comprising an elongated label that comprises a plurality of first portions and a plurality of second portions in a longitudinal direction of the tape, the plurality of second portions each having a dimension greater than a dimension of each of the plurality of first portions in a widthwise direction of the tape, a printing device configured to print a print object on the tape conveyed by the conveyor; a cutter configured to create a label by cutting, at cutting positions, the tape on which the print object is printed by the printing device; a display; an operation device operable for input; and a controller, wherein the controller is configured to perform: displaying a first image and a second image on the display, wherein the first image indicates a first label of a first shape, and the first label is created by cutting one of a first portion and a second portion in the widthwise direction of the tape at a first position and cutting one of the first portion and the second portion in the widthwise direction of the tape at a second position different from the first position, the first portion is one of the plurality of first portions, and the second portion is one of the plurality of second portions, and wherein the second image indicates a second label of a second shape different from the first shape, and the second label is created by cutting one of the first portion and the second portion in the widthwise direction of the tape at a third position and cutting one of the first portion and the second portion in the widthwise direction of the tape at a fourth position different from the third position; receiving selection of one of the first image and the second image displayed on the display, based on an operation of the operation device; and when selection of the first image is received, controlling the cutter to cut the tape at the first position and the second position as the cutting positions, and when selection of the second image is received, controlling the cutter to cut the tape at the third position and the fourth position as the cutting positions. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The objects, features, advantages, and technical and industrial significance of the present disclosure will be better understood by reading the following detailed description of the embodiment, when considered in connection with the accompanying drawings, in which: 
         FIG. 1  is a perspective view of a printer according to one embodiment; 
         FIG. 2  is a plan view of a cartridge holder and components nearer the cartridge holder in the printer; 
         FIG. 3  is a perspective view of an external appearance of the entire tape cartridge; 
         FIG. 4  is a block diagram illustrating control systems of the printer and an operation terminal; 
         FIG. 5A  is a plan view of a tape; 
         FIG. 5B  is a plan view illustrating the tape without an outside-label portion separated from the tape in  FIG. 5A ; 
         FIG. 5C  is a plan view of the tape printed at second portions in  FIG. 5B ; 
         FIG. 6A  is a plan view of a label created by cutting the printed tape; 
         FIG. 6B  is a view illustrating a state in which a flag label using the label in  FIG. 6A  is attached to an adherend; 
         FIG. 6C  is a view of the label viewed in the direction A in  FIG. 6B ; 
         FIG. 6D  is a view illustrating a state in which a flag label in an alternative example is attached to the adherend; 
         FIG. 6E  is a view of the label viewed in the direction B in  FIG. 6D ; 
         FIG. 7A  is a plan view of a label created by cutting the printed tape; 
         FIG. 7B  is a view illustrating a state in which a flag label using the label in  FIG. 7A  is attached to the adherend; 
         FIG. 7C  is a view of the label viewed in the direction C in  FIG. 7B ; 
         FIG. 8A  is a plan view of a label created by cutting the printed tape; 
         FIG. 8B  is a view illustrating a state in which a flag label using the label in  FIG. 8A  is attached to the adherend; 
         FIG. 8C  is a view of the label viewed in the direction D in  FIG. 8B ; 
         FIG. 8D  is a plan view of the label cut at first portions that are different from cutting positions in  FIG. 8A ; 
         FIG. 8E  is a view illustrating a state in which a flag label using the label in  FIG. 8D  is attached to the adherend; 
         FIG. 8F  is a view of the label viewed in the direction E in  FIG. 8E ; 
         FIG. 9A  is a plan view of a label created by cutting the printed tape; 
         FIG. 9B  is a view illustrating a state in which a flag label using the label in  FIG. 9A  is attached to the adherend; 
         FIG. 9C  is a view of the label viewed in the direction F in  FIG. 9B ; 
         FIG. 10  is a view illustrating a procedure of operations on the operation terminal; 
         FIG. 11  is a flow chart representing a control procedure executed by a central processing unit (CPU) of the operation terminal; 
         FIG. 12A  is a view conceptually representing arrangement of a sensor, a platen roller, a thermal head, full cutters in a direction in which the tape is conveyed; 
         FIG. 12B  is a plan view of the tape from which the outside-label portion is separated and which is viewed in the direction U in  FIG. 12A ; 
         FIG. 12C  is a plan view of the tape from which the outside-label portion is separated and which is viewed in the direction V in  FIG. 12A ; 
         FIG. 13A  is a view illustrating a situation when a mark M 1  is detected by the sensor for the first time in the conveyance of the tape; 
         FIG. 13B  is a view illustrating a situation when a mark M 2  is detected by the sensor for the first time in the conveyance of the tape; 
         FIG. 14  is a flow chart representing a control procedure executed by a CPU of the printer; 
         FIG. 15  is a view representing a mark recognition table relating to two marks; 
         FIG. 16  is a view representing a matching table relating to detection of the two marks, the matching table storing label-creatable information about whether creation of the label is allowed; 
         FIGS. 17A through 17D  are views for explaining effects of the embodiment; 
         FIGS. 18A and 18B  are plan views illustrating other examples of arrangement of the first portions; 
         FIGS. 19A through 19C  are plan views illustrating other examples of a reducing shape portion; 
         FIG. 20  is a view for explaining a situation in detection of a mark in the case where the mark for positioning in cutting of the tape along perforation is additionally provided on the tape; 
         FIG. 21  is a view representing a mark recognition table relating to three marks; 
         FIG. 22  is a view representing a matching table relating to detection of the three marks, the matching table storing label-creatable information about whether creation of the label is allowed; 
         FIG. 23A  is a plan view representing arrangement of the marks on the tape in a modification in which the first portions are long; 
         FIG. 23B  is a plan view representing arrangement of the marks on the tape in a modification in which the first portions are short; and 
         FIG. 24  is a plan view illustrating a modification with openings instead of the marks. 
     
    
    
     DETAILED DESCRIPTION OF THE EMBODIMENTS 
     In the conventional technique, each of the label portion and the sticking portion has a fixed length. This configuration lacks applications to various uses of the label, such as (i) wrapping of the label portion around each of adherends of different diameters and (ii) change in the size of the label portion in accordance with the image and/or characters to be printed. To overcome this problem, for example, it is possible to consider that an elongated label including sticking portions and label portions alternately arranged on a separation sheet is provided and cut at desired cutting positions, making it possible to change the shape of the label to a shape desired by the user. Even in this case, however, the user in each change needs to set the cutting positions corresponding to the desired label shape. Thus, the setting of the cutting positions is preferably simple. 
     Hereinafter, there will be described one embodiment by reference to the drawings. It is noted that “FRONT”, “REAR”, “RIGHT”, “LEFT”, “UP”, and “DOWN” in the drawings respectively correspond to front, rear, right, left, up, and down sides or directions in the specification. 
     Overall Configuration of Printer 
     There will be described an overall configuration of a printer  1  according to the present embodiment with reference to  FIG. 1 . Examples of the printer include a label printer, a medium conveyor, and a label creating apparatus. 
     The printer  1  illustrated in  FIG. 1  is capable of printing characters on a tape To (see  FIGS. 5B and 5C , for example). The tape To is a print tape and referred to as “tape T” after printing. The printer  1  may use various types of a tape cartridge  100  such as a thermal type, a receptor type, and a laminate type. In this description, the tape cartridge  100  of the receptor type is used. Also, the printer  1  may use the tape cartridge  100  of a die-cut-label type in which a cut frame  57  (see  FIGS. 5B and 5C , for example) is formed in an adhesive sheet  52  of the tape To and may use the tape cartridge  100  of a type in which no cut frame is formed in the tape To (noted that this type may be hereinafter referred to as “normal label type”). It is noted that the tape cartridge  100  of the die-cut-label type includes a tape cartridge in which a cut frame is continuous in the longitudinal direction of the tape To as in  FIGS. 5A and 5B , and the tape To is not fully cut in the widthwise direction of the tape To (that is, the tape To is continuous in the longitudinal direction). In the present embodiment, the tape cartridge  100  is of the normal label type by way of example. 
     The printer  1  includes: a main body  11  shaped like a substantially rectangular parallelepiped box; and a cover, not illustrated, capable of closing an opening formed in an upper portion of the main body  11 . While  FIG. 1  illustrates a state in which the cover is removed from the main body  11 , the cover is pivotably supported by an upper portion of a rear end of the main body  11  in a state in which the cover is attached to the main body  11 . A power-source connector  12  and a USB (Universal Serial Bus) connector  13  are disposed in a lower portion of a rear surface portion of the main body  11 . The printer  1  is connected to an operation terminal  300  (see  FIG. 4 ), such as a personal computer, via, e.g., a USB cable  14  connected to the USB connector  13 . The printer  1  receives a print instructing signal (which will be described below) from the operation terminal  300  and performs printing on the tape To based on this print instructing signal. It is noted that the printer  1  and the operation terminal  300  may be connected over wireless communication. While the printer  1  may perform printing based on operations on the operation terminal  300  as described above, the printer  1  may perform printing based on operations on an operation device provided on the printer  1  as will be described below. This type of the printer  1  is called a standalone type. 
     A cartridge holder  8  is provided in an upper right portion of the main body  11 . The cartridge holder  8  is a recess in which the tape cartridge  100  containing the tape To is removably mountable. For easy understanding,  FIG. 1  illustrates the tape cartridge  100  at a position above its actual mounted position in the cartridge holder  8 . 
     An output opening  20  is formed in a right portion of a front surface of the main body  11 . The tape T (see  FIGS. 5B and 5C ) printed by a thermal head  22  which will be described below is conveyed by, e.g., a platen roller  25  which will be described below and is discharged from the cartridge holder  8  to the outside of the printer  1  through the output opening  20 . 
     Internal Structure of Printer 
     There will be next explained an internal structure of the printer  1  with reference to  FIG. 2 . 
     As illustrated in  FIG. 2 , the cartridge holder  8  in which the tape cartridge  100  is mountable is formed in the upper portion of the main body  11  as described above. A head holder  21  is provided upright at a right portion of a substantially central portion of the cartridge holder  8  in the front and rear direction. The head holder  21  is shaped like a plate extending in the front and rear direction. The thermal head  22  as one example of a printing device is provided on an upper surface of the head holder  21 . The thermal head  22  includes a plurality of heating elements, not illustrated. The thermal head  22  uses an ink ribbon  127  which will be described below to perform printing on the tape To that is supplied from the tape cartridge  100  and conveyed along a predetermined conveyance path by, e.g., the platen roller  25  which will be described below. 
     A ribbon take-up shaft  125  is provided upright in the cartridge holder  8  at a position to the left of the head holder  21 . The ribbon take-up shaft  125  is inserted in a ribbon take-up roller  126  disposed in the tape cartridge  100 . The ribbon take-up shaft  125  rotates the ribbon take-up roller  126 . An ink-supply-side roll  128  as one example of an ink ribbon roll is rotatably supported in the tape cartridge  100 . The ink ribbon  127  is rolled on the ink-supply-side roll  128 . The ribbon take-up roller  126  is rotated by the ribbon take-up shaft  125  to draw the ink ribbon  127  from the ink-supply-side roll  128  and take up the used ink ribbon  127 . 
     A conveying-roller drive shaft  23  is provided upright in front of the head holder  21  in the cartridge holder  8 . The conveying-roller drive shaft  23  is removably insertable in a conveying roller  101  in the tape cartridge  100 . A guide shaft  24  is provided upright at a left corner of the cartridge holder  8 . The guide shaft  24  is removably insertable in a guide hole  102  formed in the tape cartridge  100  (see also  FIG. 3 ). 
     A drive motor  66  (see  FIG. 4 ) in the form of a stepping motor is disposed under the cartridge holder  8  in the main body  11 . The ribbon take-up shaft  125  and the conveying-roller drive shaft  23  are coupled to the drive motor  66  via a plurality of gears, not illustrated. The ribbon take-up shaft  125  and the conveying-roller drive shaft  23  are rotated by driving of the drive motor  66 . The ribbon take-up roller  126  is rotated by driving of the ribbon take-up shaft  125 . The conveying-roller drive shaft  23  is coupled to the platen roller  25  and a pressing roller  28  via a gear mechanism, not illustrated. The conveying roller  101 , the platen roller  25 , and the pressing roller  28  are rotated by rotation of the conveying-roller drive shaft  23 . 
     A cartridge sensor  31  (see  FIG. 4 ) is provided on a lower left support surface of the substantially central portion of the cartridge holder  8  in the front and rear direction. The cartridge sensor  31  is provided with a plurality of sensor protrusions  30  (five sensor protrusions  30  in this example) standing upright for depression. When the tape cartridge  100  is mounted in the cartridge holder  8 , a detected portion  110 , which will be described below, provided on the tape cartridge  100  is opposed to the sensor protrusions  30 , and the detected portion  110  selectively depresses one or more of the sensor protrusions  30  which correspond to the type of the tape cartridge  100 . Based on a combination on ON/OFF states of the sensor protrusions  30 , the cartridge sensor  31  outputs a detection signal representing type information on the tape cartridge  100 . 
     A platen holder  26  having an arm shape extending in the front and rear direction is disposed above and outside the cartridge holder  8  in the main body  11 . The platen holder  26  is supported pivotably about a shaft holder  27 . The platen roller  25  and the pressing roller  28  are rotatably supported at a front end portion of the platen holder  26 . The conveying-roller drive shaft  23 , the platen roller  25 , and the pressing roller  28  constitute a conveyor. The platen roller  25  is opposed to the thermal head  22  and contactable with the thermal head  22 . The pressing roller  28  is opposed to the conveying roller  101  and contactable with the conveying roller  101 . When the platen holder  26  is moved toward the cartridge holder  8  by the above-described pivotal movement, and the platen roller  25  is moved to a printing position at which the platen roller  25  contacts the thermal head  22 , the platen roller  25  presses the thermal head  22  via the tape To and the ink ribbon  127 . At the same time, the pressing roller  28  presses the conveying roller  101  via the tape To. In this state, the tape To is conveyed by rotation of the conveying roller  101 , the platen roller  25 , and the pressing roller  28 , and the ink ribbon  127  is drawn from the ink-supply-side roll  128  by rotation of the ribbon take-up roller  126 , and printing is performed on the tape To by the thermal head  22 . 
     Full cutters  41  and a half cutter  42  are provided near the output opening  20  in the main body  11 . The full cutters  41  and the half cutter  42  constitute a cutter. The full cutters  41  are driven by a drive motor  71  (see  FIG. 4 ) disposed in the main body  11 , to perform full cut in which the tape To (the tape T after printing) is cut across its thickness in the widthwise direction of the tape, that is, all an adhesive layer  52   a  and a substrate  52   b  of the adhesive sheet  52  which will be described below and a separation sheet  54  which will be described below are cut. The half cutter  42  is driven by a drive motor  73  (see  FIG. 4 ) disposed in the main body  11 , to perform half cut in which the tape To (the tape T after printing) is partly cut in its thickness direction along the widthwise direction of the tape, that is, only the adhesive layer  52   a  and the substrate  52   b  of the adhesive sheet  52  are cut. The tape To (or the tape T) is cut by the half cutter  42  or the full cutters  41  (in other words, the full cut or the half cut is performed), so that labels (labels L 1 -L 5  illustrated in  FIGS. 6A-9C  which will be described later) are created. 
     Construction of Tape Cartridge 
     There will be next explained a construction of the tape cartridge  100  with reference to  FIGS. 2 and 3 . 
     As illustrated in  FIGS. 2 and 3 , the tape cartridge  100  includes a substantially rectangular housing (a box-shape housing)  120  having rounded corner portions in plan view as a whole. A tape supply opening  103  is formed in a front portion of a right surface portion of the housing  120 . The tape To is drawn from the tape cartridge  100  through the tape supply opening  103 . 
     A tape-roll support opening  105  is formed in an upper surface of a front portion of the housing  120  to support a print-tape roll  51  (as one example of a tape roll) rotatably in the housing  120 . The print-tape roll  51  is a roll of the tape To. As illustrated in the partly enlarged view in  FIG. 2 , the tape To is constituted by the adhesive sheet  52  and the separation sheet  54  stacked on each other in this order from an inner side (a left side in the partly enlarged view in  FIG. 2  which will be referred to as a “front side”) toward an outer side (a right side in the partly enlarged view in  FIG. 2  which will be referred to as a “back side”). The adhesive sheet  52  has a strip shape extending in the longitudinal direction of the tape To and includes the adhesive layer  52   a  and the substrate  52   b  that is constituted by an elongated label LL and an outside-label portion D (see  FIG. 5A ). The separation sheet  54  as one example of the sheet has a strip shape extending in the longitudinal direction of the tape To. That is, the adhesive sheet  52  is located on an inner side of the separation sheet  54  in a radial direction of the print-tape roll  51 . The thermal head  22  performs printing on a front surface of the substrate  52   b  (specifically, the elongated label LL which will be described below) as a front surface portion of the adhesive sheet  52 . The adhesive sheet  52  has the adhesive layer  52   a  provided on a back side from the substrate  52   b . The separation sheet  54  is provided on the adhesive layer  52   a  so as to be easily separable from the adhesive layer  52   a . That is, the separation sheet  54  has one surface  54   a  and the other surface  54   b , and the adhesive sheet  52  is separably stuck to the one surface  54   a . In the present embodiment, the tape To is formed by sticking the strip-shaped adhesive sheet  52  to the entire strip-shaped separation sheet  54  whose length in a conveying direction is greater than that of the separation sheet  54  in the widthwise direction of the tape To. The conveying direction is a direction in which the tape To is conveyed by the platen roller  25  and other conveying components. It is noted that the tape To that has the adhesive sheet  52  stuck to the entire separation sheet  54  and has the cut frame  57  formed by the half cut may be used as the print-tape roll  51  as illustrated in  FIG. 5A . Since this tape To has a constant thickness across the width of the tape To, it is possible to convey the tape To accurately. Alternatively, the tape To in which the one surface  54   a  of the separation sheet  54  is exposed at a region outside the elongated label LL in the widthwise direction of the tape To may be used as the print-tape roll  51  as illustrated in  FIG. 5B . This configuration facilitates separation of the elongated label LL. Although this tape To has lower adhesion due to exposure of a portion of the separation sheet  54 , the tape roll  51  is formed such that the adhesive sheet  52  is located on an inner side of the separation sheet  54 . This configuration prevents first portions  92  from being peeled off from the separation sheet  54  when the tape roll  51  is formed. The tape To is drawn from the print-tape roll  51  and supplied from the tape supply opening  103  to a recessed portion Q of the housing  120  which is shaped like a cutout and corresponds to a position of the thermal head  22 , so that the tape To is exposed with the ink ribbon  127 . Ink of the ink ribbon  127  is then transferred to the tape To by the thermal head  22  (that is, printing is performed). The printed tape T is thereafter discharged from the housing  120  through an output opening P (formed at a position corresponding to the full cutters  41 ) and guided toward the output opening  20  formed in the main body  11 . 
     The detected portion  110  indicating the type information on the tape cartridge  100  is provided on a lower surface of the front portion of the housing  120  at a substantially center of the front portion in the front and rear direction. The detected portion  110  indicates the type information on the tape cartridge  100  by combination of a surface portion  112  and insertion holes  111  formed in a lower surface of the tape cartridge  100  and opposed to the five sensor protrusions  30  of the cartridge sensor  31  provided on the main body  11 . 
     Each of the insertion holes  111  is a round hole. When the tape cartridge  100  is mounted on the cartridge holder  8 , the insertion hole  111  serves as a non-pressing portion that does not press a corresponding one of the sensor protrusions  30 , so that the corresponding sensor protrusion  30  opposed to the insertion hole  111  is in an OFF state. When the tape cartridge  100  is mounted on the cartridge holder  8 , the surface portion  112  serves as a pressing portion that presses a corresponding one of the sensor protrusions  30 , so that the corresponding sensor protrusion  30  opposed to the surface portion  112  is in an ON state. 
     The tape cartridge  100  of the die-cut-label type has an opening  104  (as one example of an exposing portion) indicated by the one-dot chain line in  FIG. 3  and formed in a side wall portion  121  of the housing  120  at a position near an upper side of the tape supply opening  103 , e.g., at a position located upstream of the recessed portion Q. The opening  104  is for optical detection of marks M 1 , M 2 , M 3  (which will be described later) printed on the tape To in advance for positioning control in conveyance. An optical sensor  65  detects the marks M 1 , M 2 , M 3  through this opening  104  as will be described later. 
     Control Systems of Printer and Operation Terminal 
     There will be next explained control systems of the printer  1  and the operation terminal  300  with reference to  FIG. 4 . 
     As illustrated in  FIG. 4 , the printer  1  includes the control system including a control circuit  80  having a central processing unit (CPU)  82  as one example of a controller. In the control circuit  80 , a read-only memory (ROM)  83 , an electrically erasable programmable ROM (EEPROM)  84 , a random-access memory (RAM)  85 , and an input/output interface  81  are connected to the CPU  82  via data bus. It is noted that a non-volatile memory such as a flash memory may be used instead of the EEPROM  84 . 
     The ROM  83  stores various kinds of programs and information required for control of the printer  1 . Examples of the information include tables in  FIGS. 15, 16, 21, and 22 . The programs include a control program for execution of processings in the flow chart illustrated in  FIG. 14  which will be described below. The ROM  83  is one example of a first storage and a second storage. The CPU  82  controls the printer  1  by processing signals according to the programs stored in the ROM  83  while using a temporary-storage function of the RAM  85 . 
     The EEPROM  84  is a non-volatile memory that stores various kinds of information relating to the tape To. One example of the information is a relationship between each of various kinds of results of detection of the insertion holes  111  and the surface portion  112  by the cartridge sensor  31  and the type information on the tape cartridge  100 . This configuration enables the CPU  82  to obtain the type information on the tape cartridge  100  by referring to the result of the detection for the tape cartridge  100  mounted on the cartridge holder  8 . 
     Devices connected to the input/output interface  81  include a thermal-head drive circuit  61 , a motor drive circuit  62 , an operation device  63 , a display  64 , the optical sensor  65 , the cartridge sensor  31 , a motor drive circuit  70 , and a motor drive circuit  72 . 
     The thermal-head drive circuit  61  controls driving of the thermal head  22 . 
     The motor drive circuit  62  controls driving of the drive motor  66  for driving the platen roller  25 , the pressing roller  28 , the ribbon take-up shaft  125 , and the conveying-roller drive shaft  23 . 
     The optical sensor  65  (see  FIG. 2 ) emits light to the tape To through the opening  104  formed in the tape cartridge  100  of the die-cut-label type and detects a situation of conveyance of the tape To based on light reflected from the tape To. The optical sensor  65  includes a light emitting element  65   a  and a light receiving element  65   b  (see  FIG. 4 ), for example. The light emitting element  65   a  is a light source, such as a light-emitting diode (LED), that radiates light or infrared rays in accordance with a flowing current. The light receiving element  65   b  is a sensor, such as a photodiode, that outputs a signal (voltage) in accordance with the received light or infrared rays. The opening  104  is formed at a position at a position corresponding to the marks M 1 , M 2 , M 3  in the widthwise direction of the tape To. When the tape cartridge  100  is mounted on the cartridge holder  8 , the opening  104  formed in the tape cartridge  100  is opposed to the optical sensor  65 , and the marks M 1 , M 2 , M 3  are detected through the opening  104 . The optical sensor  65  is disposed such that a distance X 1  between the optical sensor  65  and the full cutters  41  in the tape conveying direction (noted that this distance X 1  may be hereinafter referred to as “sensor-to-cutter distance X 1 ”) is greater than a distance lMA which will be described below (lMA&lt;X 1 ). 
     The motor drive circuit  70  controls driving of the drive motor  71  for driving the full cutters  41 . 
     The motor drive circuit  72  controls driving of the drive motor  73  for driving the half cutter  42 . 
     It is noted that a label creating mechanism is constituted by devices including the thermal head  22 , the thermal-head drive circuit  61 , the ribbon take-up shaft  125 , the conveying-roller drive shaft  23 , the drive motor  66 , the motor drive circuit  62 , the full cutters  41 , the drive motor  71 , the motor drive circuit  70 , the half cutter  42 , the drive motor  73 , and the motor drive circuit  72 . 
     The operation terminal  300  includes the control system including a CPU  301  (as one example of a computing device). The operation terminal  300  is connected to the printer  1  by, e.g., the USB cable  14  and capable of transmitting and receiving signals to and from the printer  1 . Devices connected to the CPU  301  include an operation device  302 , a display  303 , a RAM  304 , a ROM  305 , and a hard disk drive (HDD)  306 . The ROM  305  stores information and various kinds of programs required for control of the operation terminal  300 . The CPU  301  controls the operation terminal  300  by processing signals according to the programs stored in the ROM  305  while using a temporary-storage function of the RAM  304 . 
     The HDD  306  stores an application program  320  for execution of processings in the flow chart illustrated in  FIG. 11  which will be described below. The CPU  301  executes a procedure in  FIG. 11 , which will be described below, by executing the application program  320  in response to user&#39;s operation performed on the operation device  302 , whereby the CPU  301  executes a procedure in  FIG. 10 , which will be described below, to send the printer  1  print data for printing on the labels (the labels L 1 -L 5  in  FIGS. 6A-9C ) to be created by the printer  1 . 
     That is, when the operation device  302  is operated by the user, the print instructing signal containing print data is output to the printer  1 . In the printer  1 , the ribbon take-up shaft  125  and the conveying-roller drive shaft  23  are driven by the motor drive circuit  62  and the drive motor  66  based on the print instructing signal, whereby the tape To is fed from the print-tape roll  51  in the tape cartridge  100 , and the ink ribbon  127  is drawn from the ink-supply-side roll  128 . Heating elements of the thermal head  22  are selectively heated by the thermal-head drive circuit  61  in synchronism with the feeding of the tape To by driving of the conveying-roller drive shaft  23 , whereby the ink of the ink ribbon  127  is transferred to the tape To fed and conveyed, that is, printing is performed on the tape To based on the print data. Also, the half cutter  42  is driven by a motor drive circuit  77  and the drive motor  73 , and the full cutters  41  are driven by the motor drive circuit  70  and the drive motor  71  to cut the printed tape T, thereby creating a desired number of labels. 
     Creation of Flag Label 
     In the present embodiment, what is called a flag label is created using the tape To. The flag label is attached to an adherend (wrapped member) in a three-demensional shape. The creation of the flag label will be explained below. 
     Structure of Print Tape 
     The structure of the tape To (the tape T after printing) in the present embodiment will be described with reference to  FIG. 5A .  FIG. 5A  is a plan view of the unprinted and uncut tape To in a state in which the right and left direction in  FIG. 5A  coincides with the conveying direction (in other words, the longitudinal direction of the tape To), the up and down direction in  FIG. 5A  coincides with the widthwise direction of the tape To, and a front and back direction of the sheet surface of  FIG. 5A  coincides with the thickness direction of the tape To. 
     As illustrated in  FIG. 5A , the tape To includes: the strip-shaped separation sheet  54  extending in the longitudinal direction of the tape To; and the adhesive sheet  52  extending in the longitudinal direction of the tape To. The adhesive sheet  52  includes the substrate  52   b  and the adhesive layer  52   a , and the substrate  52   b  is stuck to the one surface  54   a  of the separation sheet  54 , with the adhesive layer  52   a  interposed therebetween. The substrate  52   b  is formed of a resin film or a paper sheet, for example. The adhesive layer  52   a  is formed of acrylic adhesive, for example. The separation sheet  54  is formed by silicone processing on a front surface of the resin film or the paper sheet, for example. 
     The substrate  52   b  includes: the elongated label LL extending in the longitudinal direction of the tape To; and the outside-label portion D located on an outer portion of the substrate  52 B in the widthwise direction of the tape To. The elongated label LL includes: a plurality of first portions  92 A,  92 B,  92 C, and so on each extending in the longitudinal direction of the tape To; and a plurality of second portions  91 A,  91 B,  91 C, and so on. It is noted that the first portions  92 A,  92 B,  92 C, and so on may be collectively referred to as “first portions  92 ”, and the second portions  91 A,  91 B,  91 C, and so on may be collectively referred to as “second portions  91 ”. Each of the first portions  92  serves as a sticking portion to be stuck to an adherend  19  or  19 ′ as will be described later. Each of the second portions  91  serves as a label portion on which desired characters are printed as will be described later, for example. 
     As illustrated in  FIG. 5A , the first portions  92 A,  92 B,  92 C, and so on and the second portions  91 A,  91 B,  91 C, and so on of the elongated label LL are connected to each other so as to be alternately arranged in the longitudinal direction of the tape To in the following order of the first first portion  92 A, the first second portion  91 A, the second first portion  92 B, the second second portion  91 B, the third first portion  92 C, the third second portion  91 C, and so on. 
     Specifically, focusing on the first portion  92 B, for example, an upstream end portion  92   u  (see  FIG. 5B ) of the first portion  92 B in the conveying direction is connected to a downstream end portion  91   d  (see  FIG. 5B ) of the second portion  91 B in the conveying direction, and this second portion  91 B is located just upstream (to the right side in  FIG. 5B ) of the first portion  92 B in the conveying direction. The upstream end portion  92   u  is one example of a first-side end portion, and the downstream end portion  91   d  is one example of a second-side end portion. The upstream side is one example of a first side. Also, a downstream end portion  92   d  (see  FIG. 5B ) of the first portion  92 B in the conveying direction is connected to an upstream end portion  91   u  (see  FIG. 5B ) of the second portion  91 A located just downstream of the first portion  92 B in the conveying direction. The downstream end portion  92   d  is one example of a second-side end portion, and the upstream end portion  91   u  is one example of a first-side end portion. The downstream side is one example of a second side. It is noted that the upstream side in the conveying direction and the downstream side in the conveying direction may be respectively referred to simply as “upstream side” and “downstream side”. 
     It is noted that each of the first portion  92 C, and so on arranged upstream of the first portion  92 B has the same positional relationship as the first portion  92 B with the second portions  91  located upstream and downstream of the first portion  92 . As a result, each of the first portions  92  and each of the second portions  91  have the above-described relationship in the elongated label LL in which the first portions  92  and the second portions  91  are alternately arranged in the longitudinal direction of the tape To. 
     Regarding the functions of the sticking portions and the label portions, as in the above-described relationship, focusing on the first portion  92 A (as one example of a first sticking portion), for example, the second portion  91 A (as one example of a first label portion) is provided upstream of the first portion  92 , and the first portion  92 B (as one example of a second sticking portion) is provided upstream of the second portion  91 A, and the second portion  91 B (as one example of a second label portion) is provided upstream of the first portion  92 B. In this arrangement, the upstream end portion  91   u  of the second portion  91 A is connected to the downstream end portion  92   d  of the first portion  92 B, the downstream end portion  91   d  of the second portion  91 A is connected to the upstream end portion  92   u  of the first portion  92 A, and the upstream end portion  92   u  of the first portion  92 B is connected to the downstream end portion  91   d  of the second portion  91 B. In this case, as in the above-described relationship, each of the first portions  92  and each of the second portions  91  of the elongated label LL have the same connection relationship as that of the first portion  92 A, the second portion  91 A located upstream of the first portion  92 A, the first portion  92 B located upstream of the second portion  91 A, and the second portion  91 B located upstream of the first portion  92 B. 
     Each of the first portion  92  has a substantially rectangular shape elongated in the longitudinal direction of the tape To. The first portion  92  has a first length l 1  (see  FIG. 5B ) in the widthwise direction of the tape To. Each of the second portions  91  has a second length l 2  (see  FIG. 5B ) in the widthwise direction of the tape To specifically at a widest portion of the second portion  91 . The second length l 2  is greater than the first length l 1 . Specifically, the first length l 1  is less than or equal to one third of the second length l 2 , for example. The positions of all the first portions  92 A,  92 B,  92 C, and so on are the same in the widthwise direction of the tape To. In the present embodiment, the first length l 1  is 7 mm, and the second length l 2  is 25 mm by way of example. 
     The second portion  91  has a substantially rectangular shape elangated in the longitudinal direction of the tape To and having four curved corner portions  91   r . The second portion  91  has a third length l 3  (see  FIG. 5B ) in the longitudinal direction of the tape To. The first portion  92 B has a fourth length l 4  (see  FIG. 5B ) in the longitudinal direction of the tape To. This fourth length l 4  is 0.3 times greater than or equal to the third length l 3  and 1.3 times less than or equal to the third length l 3 , for example. In particular, the fourth length l 4  may be less than or equal to the third length l 3 . It is noted that the fourth length l 4  is greater than or equal to a predetermined specific length and less than the sum of the specific length and the third length l 3 , and the specific length is greater than or equal to 14 mm and less than or equal to 16 mm and may be 15 mm, for example. The technical significance of this configuration will be described later in detail. In the present embodiment, the third length l 3  is 51 mm, and the fourth length l 4  is 32 mm by way of example. 
     The second portion  91  has two slits  53  at its central portion in the longitudinal direction of the tape To. The slits  53  extend in the widthwise direction of the tape To respectively from opposite ends of the second portion  91  in the widthwise direction of the tape To, toward the center of the second portion  91  in the widthwise direction of the tape To. 
     The second portion  91  has a plurality of through holes  56  (as one example of a foldable line) arranged in the widthwise direction of the tape To at a central portion of the second portion  91  in the longitudinal direction of the tape To (between the slits  53 ). The through holes  56  are perforation and hereinafter may be referred to as “perforation  56 ”. The perforation  56  is formed through the adhesive sheet  52  (including the substrate  52   b  and the adhesive layer  52   a ) in the thickness direction of the tape To. The second portion  91  has substantially line symmetry with respect to the perforation  56  formed in the second portion  91 . In  FIG. 5A , the second portion  91  has substantially line symmetry in the right and left direction. 
     It is noted that each of the first portion  92  and the second portion  91  has line symmetry with respect to a center line k extending in the longitudinal direction of the tape To through central positions of each of the first portion  92  and the second portion  91  in the widthwise direction of the tape To. 
     The cut frame  57  is formed by the half cut in advane around the elongated label LL (at a boundary between the elongated label LL and the outside-label portion D). This structure enables the elongated label LL and the outside-label portion D to be individually peeled off from the separation sheet  54 . 
       FIG. 5B  is a plan view illustrating a state in which only the outside-label portion D is peeled off from the separation sheet  54 . As illustrated in  FIG. 5B , the elongated label LL is stuck to the one surface  54   a  of the separation sheet  54 , and the one surface  54   a  of the separation sheet  54  is exposed at a region located on an outer side of the elongated label LL in the widthwise direction of the tape To. 
     The upstream end portion  92   u  of the first portion  92  and the downstream end portion  91   d  of the second portion  91  are connected to each other by a first connecting portion C 1 . That is, the first connecting portion C 1  is located downstream of the second portion  91 . The first connecting portion C 1  has a first connecting length l 11  in the widthwise direction of the tape To at a first position indicated by “l 11 ” in the upper right partly enlarged view in  FIG. 5B  in this example. Also, the first connecting portion C 1  has a second connecting length l 12  at a second position indicated by “l 12 ” in the upper right partly enlarged view in  FIG. 5B  in this example. The second connecting length l 12  is greater than the first connecting length l 11  in the widthwise direction of the tape To. The second position is located nearer to the center of the second portion  91  (located just upstream of the first connecting portion C 1 ) in the longitudinal direction of the tape To than the first position. In other words, the second position is located nearer to the perforation  56  than the first position in the longitudinal direction of the tape To. Each of the first connecting length l 11  and the second connecting length l 12  is greater than the first length l 1  and less than the second length l 2 . With this structure, continuous curved parts of the first connecting portion C 1  connecting the upstream end portion  92   u  of the first portion  92  and the downstream end portion  91   d  of the second portion  91  to each other respectively have reducing shape portions  400  for reducing stress concentration. In the present embodiment, the shape of an outer edge of each of the reducing shape portions  400  is an arc having a radius of 2 mm by way of example. 
     It is noted that the dimension  15  of the second portion  91  at the two slits  53  in the widthwise direction of the tape To is greater than each of the first length l 1 , the first connecting length l 11 , and the second connecting length l 12  and less than the second length l 2 . In the present embodiment, the dimension  15  is 17 mm by way of example. 
     The downstream end portion  92   d  of the first portion  92  and the upstream end portion  91   u  of the second portion  91  which is located just downstream of the downstream end portion  92   d  are connected to each other by a second connecting portion C 2 . In the second connecting portion C 2 , one of first edges  92   l  of the first portion  92  which extend in the longitudinal direction of the tape To (in other words, the long sides of the rectangular shape of the first portion  92 ) and a corresponding one of second edges  91   s  of the second portion  91  which extend in the widthwise direction of the tape To (in other words, the short sides of the rectangular shape of the second portion) are orthogonal to each other, not forming continuous curved shapes. 
     Creation of Label 
     In the present embodiment, the tape To is conveyed by the platen roller  25  and other conveying components, and the thermal head  22  performs printing on the second portions  91  of the tape To based on the print data, on the basis of control of the CPU  82  based on the print instructing signal. 
       FIG. 5C  illustrates a state in which images (e.g., character strings Ra, Rb) based on the print data are formed by the thermal head  22  on the second portions  91  illustrated in  FIG. 5B . That is, each of the second portions  91 A,  91 B,  91 C, and so on has a downstream first print region  91   a  (a left region in  FIG. 5C ); and an upstream second print region  91   b  (a right region in  FIG. 5C ). In this example, the character string Ra constituted by a character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the first print region  91   a  so as to be in a left-to-right horizontal line orientation when the first print region  91   a  stands upright with its upstream edge (in other words, an edge near the perforation  56 ) serving as an upper edge (see  FIGS. 6A-6C, 7A-7C, and 8A-8F ). The character string Rb constituted by a character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the second print region  91   b  so as to be in a left-to-right horizontal line orientation when the second print region  91   b  stands upright with its downstream edge (in other words, an edge near the perforation  56 ) serving as an upper edge (see  FIGS. 6A-6C, 7A-7C, and 8A-8F ). In other words, the character string Rb is formed on the second print region  91   b  so as to be in such an orientation that the character string Ra is rotated by 180 degrees about the center of the perforation  56  in the widthwise direction of the tape To. It is noted that first outer portions  54 B and second outer portions  54 A in  FIG. 5C  will be described later. 
     After the printing, the full cutters  41  cut the printed tape T to create the label having the printed second portion  91  and the first portion  92 . In the present embodiment, the presence or absence and positions of cutting of the tape T by the full cutters  41  are changeable to create various labels (the labels L 1 -L 5  in this example, see  FIGS. 6A-9C ). Examples of the cutting positions include cutting positions FC 1 , FC 2 , FC 3 , FC 4 , FC 5 , FC 1 ′, FC 2 ′, FC 3 ′, and FC 4 ′ indicated by the one-dot chain lines in  FIG. 5C . 
     Examples of Use of Label 
     There will be next explained, with reference to  FIGS. 6A-9C , examples of the various kinds of the labels created as described above. The following explanation is provided, taking the five types of the labels L 1 -L 5  as an example. 
     Label L 1   
     There will be explained, with reference to  FIGS. 6A-6C , the label L 1  created by cutting at the cutting positions FC 1 , FC 1 ′ in  FIG. 5C . 
     As described above, the label L 1  is created by cutting the printed tape T at the cutting position FC 1  and the cutting position FC 1 ′ in  FIG. 5C . That is, as illustrated in  FIG. 6A , the label L 1  is created so as to correspond to a combination of the first portion  92  (the first portion  92 B in this example) and the second portion  91  (the second portion  91 B in this example), and the length of the label L 1  in the longitudinal direction of the tape T is substantially equal to that of the combination in the longitudinal direction of the tape T (i.e., the sum of the length of the first portion  92  in the longitudinal direction of the tape T and the length of the second portion  91  in the longitudinal direction of the tape T). 
     As illustrated in  FIG. 6A , the label L 1  includes a portion of the elongated label LL of the tape T in  FIG. 5C  as a result of the cutting thereof at the cutting positions FC 1 , FC 1 ′. Specifically, the label L 1  includes: a most portion of the first portion  92 B (except a portion thereof located downstream of the cutting position FC 1 ); the entire second portion  91 B; and a small portion of the first portion  92 C (only a portion thereof located downstream of the cutting position FC 1 ′). It is noted that each of these portions has the adhesive layer  52   a  on its back portion. 
     When cutting the tape T at the cutting positions FC 1 , FC 1 ′, the separation sheet  54  is also cut. Thus, the cut tape T includes the first outer portions  54 B and the second outer portions  54 A as portions of the separation sheet  54 . In plan view, the first outer portions  54 B are located on opposite sides of the most portion of the first portion  92 B and the small portion of the first portion  92 C in the widthwise direction of the tape T (see  FIG. 5C ). In plan view, the second outer portions  54 A are located on opposite sides of the second portion  91 B in the widthwise direction of the tape T (see  FIG. 5C ). 
     It is noted that the perforation  56  formed in the second portion  91  extends in the widthwise direction of the tape T between the first print region  91   a  and the second print region  91   b . This perforation  56  is used for mountain fold which will be described below. 
     To use the label, as illustrated in  FIG. 6A , the user peels the second portion  91 B and the first portions  92 B,  92 C off from the separation sheet  54  of the cut tape T to obtain the label L 1  having the second portion  91 B and the first portions  92 B,  92 C. Thereafter, as illustrated in  FIGS. 6B and 6C , the elongated strip-shaped first portion  92 B of the label L 1  is wrapped around the adherend  19 , and the second portion  91 B is folded along the perforation  56  so as to make a mountain fold. It is noted that the adherend  19  is a cable in this example and may be a tube or a pipe. Back surfaces of the first print region  91   a  and the second print region  91   b  of the second portion  91 B of the label L 1  are stuck to each other using the adhesive layer  52   a . As illustrated in  FIG. 6C , the distal end portion of the folded-back first portion  92 B (i.e., the left end portion in  FIG. 6A ) is interposed between (i) the first print region  91   a  and (ii) the second print region  91   b  and the first portion  92 C, thereby ensuring firm attachment. It is noted that the first portion  92 C is stuck to a radially outer surface of the first portion  92 B wrapped around the adherend  19  (an outer surface thereof in the radial direction). 
     With these operations, as illustrated in  FIG. 6B , the first portions  92 B,  92 C connected to the folded second portion  91 B are attached to the adherend  19 , resulting in completion of a flag label FL 1  in which surfaces of the first print region  91   a  and the second print region  91   b  superposed on each other are parallel with the axial direction of the adherend  19 . 
     As an alternative example,  FIGS. 6D and 6E  illustrate a flag label FL 1 ′ to be attached to the adherend  19 ′ shaped not like a cable but like a piece of string. In this case, as in the above-described case, a flag label FL 1 ′ is formed by wrapping the first portion  92 B around the adherend  19 ′, folding the first portion  92 B along the perforation  56 , and sticking the back surfaces of the first print region  91   a  and the second print region  91   b  to each other. 
     In this case, the orientation of the characters to be printed on the above-described two print regions is reverse to that in the case in  FIGS. 6A-6C . That is, a character string Ra′ (see  FIG. 6D ) constituted by a character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the first print region  91   a  so as to be in a left-to-right horizontal line orientation when the first print region  91   a  stands upright with its perforation-side edge serving as a lower edge. Also, a character string Rb′, not illustrated, constituted by a character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the second print region  91   b  so as to be in a left-to-right horizontal line orientation when the second print region  91   b  stands upright with its perforation-side edge serving as a lower edge. In other words, the character string Rb is formed on the second print region  91   b  so as to be in such an orientation that the character string Ra′ is rotated by 180 degrees about the center of the perforation  56  in the widthwise direction of the tape To. 
     Label L 2   
     There will be next explained, with reference to  FIGS. 7A-7C , the label L 2  created by cutting the tape T at the cutting positions FC 1 , FC 4  illustrated in  FIG. 5C . 
     As described above, the label L 2  is created by cutting the printed tape T at the cutting position FC 2  and the cutting position FC 2 ′ in  FIG. 5C . That is, as illustrated in  FIG. 7A , like the label L 1 , the label L 2  is created so as to correspond to a combination of the first portion  92  (the first portion  92 B in this example) and the second portion  91  (the second portion  91 B in this example), and the length of the label L 2  in the longitudinal direction of the tape T is substantially equal to the sum of a length substantially equal to the length of the first portion  92  in the longitudinal direction of the tape T and a half the length of the second portion  91  in the longitudinal direction of the tape T. 
     As illustrated in  FIG. 7A , the label L 2  includes a portion of the elongated label LL of the tape T in  FIG. 5C  as a result of the cutting thereof at the cutting positions FC 1 , FC 4 . Specifically, the label L 2  includes: a most portion of the first portion  92 B (except a portion thereof located downstream of the cutting position FC 1 ); and a half portion of the second portion  91 B (in other words, the first print region  91   a  located downstream of the cutting position FC 4 ). It is noted that each of these portions has the adhesive layer  52   a  on its back portion. It is noted that when the tape T is cut at the cutting positions FC 1 , FC 4 , as in the above-described case, the tape T includes: the first outer portions  54 B located on opposite sides of the first portion  92 B in the widthwise direction of the tape T; and the second outer portions  54 A located on opposite sides of the first print region  91   a  in the widthwise direction of the tape T. 
     To use the label, as illustrated in  FIG. 7A , the user peels the first portion  92 B and the first print region  91   a  off from the separation sheet  54  of the cut tape T to obtain the label L 2  having the first portion  92 B and the first print region  91   a . Thereafter, as illustrated in  FIGS. 7B and 7C , the elongated strip-shaped first portion  92 B of the label L 2  is wrapped around the adherend  19 , and the first print region  91   a  is folded at a mountain-fold portion  56 ′ (indicated by the broken line in  FIG. 7A  for easy understanding) so as to make a mountain fold. The first print region  91   a  has a portion  91   a L located on one side (to the left side in  FIG. 7A ) of the mountain-fold portion  56 ′ and a portion  91   a R located on the other side (to the right side in  FIG. 7A ) of the mountain-fold portion  56 ′. Back surfaces of the portion  91   a L and the portion  91   a R are stuck to each other using the adhesive layer  52   a.    
     In this example, a character string RaL constituted by a character string “120V/240V-1P/3W” is formed on the one-side portion  91   a L of the first print region  91   a  so as to be in a left-to-right horizontal line orientation when the one-side portion  91   a L stands upright with the mountain-fold portion  56 ′ serving as an upper edge (see  FIG. 7B ). Also, a character string RaR constituted by a character string “120V/240V-1P/3W” is formed on the other-side portion  91   a R of the first print region  91   a  so as to be in a left-to-right horizontal line orientation when the other-side portion  91   a R stands upright with the mountain-fold portion  56 ′ serving as an upper edge (see  FIG. 7B ). 
     In the above-described sticking, as illustrated in  FIG. 7C , the distal end portion of the folded-back first portion  92 B (i.e., the left end portion in  FIG. 6A ) is interposed between the one-side portion  91   a L and the other-side portion  91   a R. 
     With these operations, as illustrated in  FIG. 7B , the first portion  92 B connected to the folded first print region  91   a  is attached to the adherend  19 , resulting in completion of a flag label FL 2  in which surfaces of the one-side portion  91   a L and the other-side portion  91   a R superposed on each other are parallel with the axial direction of the adherend  19 . 
     Labels L 3 , L 4   
     There will be next explained, with reference to  FIGS. 8A-8C , the label L 3  created by cutting the tape T at the cutting positions FC 2 , FC 1 ′ illustrated in  FIG. 5C . 
     As described above, the label L 3  is created by cutting the tape T at the cutting position FC 2  and the cutting position FC 1 ′ in  FIG. 5C . That is, as illustrated in  FIG. 8A , like the label L 1 , the label L 3  is created so as to correspond to a combination of the first portion  92  (the first portion  92 B in this example) and the second portion  91  (the second portion  91 B in this example), and the length of the label L 1  in the longitudinal direction of the tape T is substantially equal to the sum of a half of the length of the first portion  92  in the longitudinal direction of the tape T and the length of the second portion  91  in the longitudinal direction of the tape T. 
     Specifically, as illustrated in  FIG. 8A , the label L 3  includes a portion of the elongated label LL of the tape T in  FIG. 5C  as a result of the cutting thereof at the cutting positions FC 2 , FC 1 ′. Specifically, the label L 3  includes: about a half portion of the first portion  92 B (except a portion thereof located downstream of the cutting position FC 2 ); the entire second portion  91 B; and a small portion of the first portion  92 C (only a portion thereof located downstream of the cutting position FC 1 ′). It is noted that each of these portions has the adhesive layer  52   a  on its back portion. It is noted that, when the tape T is cut at the cutting positions FC 2 , FC 1 ′, as in the above-described case, the tape T includes: the first outer portions  54 B located on opposite sides of the first portions  92 B,  92 C in the widthwise direction of the tape T; and the second outer portions  54 A located on opposite sides of the second portion  91 B in the widthwise direction of the tape T. 
     To use the label, as illustrated in  FIG. 8A , the first portions  92 B,  92 C and the second portion  91 B are peeled off from the separation sheet  54  of the cut tape T to obtain the label L 3  having the first portions  92 B,  92 C and the second portion  91 B. Thereafter, as illustrated in  FIGS. 8B and 8C , the elongated strip-shaped first portion  92 B of the label L 3  is wrapped around the adherend  19 , and the second portion  91 B is folded along the perforation  56  so as to make a mountain fold. Then, back surfaces of the first print region  91   a  (with the character string Ra similar to that in  FIG. 6 ) of the second portion  91 B of the label L 3  and the second print region  91   b  (with the character string Rb similar to that in  FIG. 6 ) of the second portion  91 B of the label L 3  are stuck to each other using the adhesive layer  52   a . In this sticking, as illustrated in  FIG. 8C , an end portion of the second print region  91   b  (a right end portion thereof in  FIG. 8A ) and the first portion  92 C are interposed between the folded first portion  92 B and the first print region  91   a . As a result, the distal end portion of the first portion  92 B is located on the second print region  91   b , thereby facilitating removal. 
     With these operations, as illustrated in  FIG. 8B , the first portions  92 B,  92 C connected to the folded second portion  91 B are attached to the adherend  19  (the first portion  92 B is stuck to a front portion of the second print region  91   b ), resulting in completion of a flag label FL 3  in which the surfaces of the first print region  91   a  and the second print region  91   b  superposed on each other are parallel with the axial direction of the adherend  19 . 
     As an alternative example,  FIGS. 8D-8F  illustrate one example of creation of a flag label FL 4  from the label L 4 . The flag label FL 4  and the label L 4  are respectively different from the flag label FL 4  and the label L 4  in an overlapping manner in attachment. 
     As described above, the label L 4  is created by cutting the tape T at the cutting position FC 2  and the cutting position FC 2 ′ in  FIG. 5C . That is, as illustrated in  FIG. 8D , like the label L 1 , the label L 4  is created so as to correspond to a combination of the first portion  92  (the first portion  92 B in this example) and the second portion  91  (the second portion  91 B in this example), and the length of the label L 1  in the longitudinal direction of the tape T is substantially equal to the sum of the length of the first portion  92  in the longitudinal direction of the tape T and the length of the second portion  91  in the longitudinal direction of the tape T. 
     As illustrated in  FIG. 8D , the label L 4  includes a portion of the elongated label LL of the tape T in  FIG. 5C  as a result of the cutting thereof at the cutting positions FC 2 , FC 2 ′. Specifically, the label L 4  includes: about a half portion of the first portion  92 B (except a portion thereof located downstream of the cutting position FC 2 ); the entire second portion  91 B; and about a half portion of the first portion  92 C (a portion thereof located downstream of the cutting position FC 2 ′). It is noted that each of these portions has the adhesive layer  52   a  on its back portion. It is noted that, when the tape T is cut at the cutting positions FC 2 , FC 2 ′, as in the above-described case, the tape T includes: the first outer portions  54 B located on opposite sides of the first portions  92 B,  92 C in the widthwise direction of the tape T; and the second outer portions  54 A located on opposite sides of the second portion  91 B in the widthwise direction of the tape T. 
     To use the label, as illustrated in  FIG. 8D , the first portions  92 B,  92 C and the second portion  91 B are peeled off from the separation sheet  54  of the cut tape T to obtain the label L 4  having the first portions  92 B,  92 C and the second portion  91 B. Thereafter, as illustrated in  FIGS. 8E and 8F , the first portion  92 C of the elongated strip-shaped first portions  92 B,  92 C of the label L 4  is wrapped around the adherend  19 , and the second portion  91 B is folded along the perforation  56  so as to make a mountain fold. Then, back surfaces of the first print region  91   a  (with the character string Ra similar to that in  FIG. 6 ) of the second portion  91 B of the label L 4  and the second print region  91   b  (with the character string Rb similar to that in  FIG. 6 ) of the second portion  91 B of the label L 4  are stuck to each other using the adhesive layer  52   a . In this sticking, as illustrated in  FIG. 8F , the first portion  92 C is interposed between (i) the second print region  91   b  and (ii) the first portion  92 B and the first print region  91   a  folded so as to be wrapped around an outer circumferential surface of the adherend  19  after the wrapping of the first portion  92 S. 
     With these operations, as illustrated in  FIG. 8E , the first portions  92 B,  92 C connected to the folded second portion  91 B are attached to the adherend  19  (the first portion  92 C is stuck to a back portion of the first print region  91   a ), resulting in completion of the flag label FL 4  in which the surfaces of the first print region  91   a  and the second print region  91   b  superposed on each other are parallel with the axial direction of the adherend  19 . 
     Label L 5   
     There will be next explained, with reference to  FIGS. 9A-9C , the label L 5  created by cutting the tape T at the cutting positions FC 3 , FC 5  illustrated in  FIG. 5C . 
     As described above, the label L 5  is created by cutting the tape T at the cutting position FC 3  and the cutting position FC 5  in  FIG. 5C . That is, as illustrated in  FIG. 9A , the label L 5  is created so as to correspond to the second portion  91  (the second portion  91 B in this example), and the length of the label L 5  in the longitudinal direction of the tape T is substantially equal to that of the one second portion  91  in the longitudinal direction of the tape T. 
     As illustrated in  FIG. 9A , the label L 5  includes a portion of the elongated label LL of the tape T in  FIG. 5C  as a result of the cutting thereof at the cutting positions FC 3 , FC 5 . Specifically, the label L 5  includes the entire second portion  91 B. It is noted that the second portion  91 B has the adhesive layer  52   a  on its back portion. It is noted that, when the tape T is cut at the cutting positions FC 3 , FC 5 , as in the above-described case, the tape T includes the second outer portions  54 A located on opposite sides of the second portion  91 B in the widthwise direction of the tape To. 
     To use the label, as illustrated in  FIG. 9A , the second portion  91 B is peeled off from the separation sheet  54  of the cut tape T to obtain the label L 5  having the second portion  91 B. Thereafter, as illustrated in  FIGS. 9B and 9C , the label L 5  is folded along the perforation  56  so as to make a mountain fold such that a board BD is interposed between the first print region  91   a  and the second print region  91   b . Back surfaces of the first print region  91   a  and the second print region  91   b  are stuck to the board BD using the adhesive layer  52   a . In other words, the back surfaces of the first print region  91   a  and the second print region  91   b  of the second portion  91 B are stuck to each other, with the board BD interposed between the first print region  91   a  and the second print region  91   b . As in the case in  FIG. 6C , the character string Ra′ (see  FIGS. 9A and 9B ) constituted by the character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the first print region  91   a  so as to be in a left-to-right horizontal line orientation when the first print region  91   a  stands upright with its perforation-side edge serving as a lower edge. Also, the character string Rb′ (see  FIG. 9A ) constituted by the character string “PSC 101 120V/240V-1P/3W 200A Fed By Panel H10-CB#3” is formed on the second print region  91   b  so as to be in a left-to-right horizontal line orientation when the second print region  91   b  stands upright with its perforation-side edge serving as a lower edge. In other words, the character string Rb is formed on the second print region  91   b  so as to be in such an orientation that the character string Ra′ is rotated by 180 degrees about the center of the perforation  56  in the widthwise direction of the tape To. 
     A through hole BH is formed through the center of an upper end of the board BD. A strip-shaped adherend  19 ′ may pass through the through hole BH. As illustrated in  FIG. 9C , this operation results in completion of a flag label FL 5  in which the board BD interposed between the first print region  91   a  and the second print region  91   b  stuck to each other hangs down from the adherend  19 ′. 
     Procedure of Operations on Operation Terminal 
       FIG. 10  illustrates a procedure of operations performed by the user on the operation terminal  300  to create one of the labels L 1 -L 5  for forming the respective flag labels FL 1 -FL 5  (hereinafter may be collectively referred to as “flag label FL”). 
     As illustrated in  FIG. 10 , when the operation device  302  of the operation terminal  300  is operated by the user, a template-displaying and template-selection-accepting screen  303 A is displayed on the display  303  of the operation terminal  300 . That is, the HDD  306  of the operation terminal  300  stores a plurality of templates (five templates TP 1 -TP 5 ) respectively corresponding to various labels (the labels L 1 -L 5 ) creatable by the printer  1 . It is noted that the ROM  305  or other similar devices may be used instead of the HDD  306 , and these devices are one example of a storage. The labels L 1 -L 5  may be hereinafter collectively referred to as “labels L”, and likewise the templates TP 1 -TP 5  may be hereinafter collectively referred to as “templates TP”. The templates TP 1 , TP 2 , TP 3 , TP 4 , TP 5  are displayed on the screen  303 A. 
     Each of the templates TP contains two pieces of cutting-position information and image information. The two pieces of cutting-position information respectively represent two cutting positions (a downstream cutting position and an upstream cutting position) to be cut in the tape T to create a corresponding label. The image information represents an external appearance of the label. 
     That is, the template TP 1  displayed on the screen  303 A contains: an image representing the shape of the label L 1 ; and an image representing the using manner of the flag label FL 1  using the label L 1 . The image representing the shape of the label L 1  corresponds to the plan view in  FIG. 6A  in the example, and this image is one example of the image information. The image representing the using manner of the flag label FL 1  using the label L 1  corresponds to  FIG. 6B  in the example, and this image is another example of the image information. Though not illustrated specifically, the two cutting positions illustrated in  FIG. 6A  are associated with the image representing the label L 1 . That is, the cutting position FC 1  and the cutting position FC 1 ′ are associated with the image representing the label L 1  and are one example of the two pieces of the cutting-position information. 
     The template TP 2  contains: an image representing the shape of the label L 2 ; and an image representing the using manner of the flag label FL 2  using the label L 2 . The image representing the shape of the label L 2  corresponds to the plan view in  FIG. 7A  in the example, and this image is still another example of the image information. The image representing the using manner of the flag label FL 2  using the label L 2  corresponds to  FIG. 7B  in the example, and this image is still another example of the image information. As in the above-described case, the cutting position FC 1  and the cutting position FC 4  illustrated in  FIG. 7A  are associated with the image representing the label L 2  and are another example of the two pieces of the cutting-position information. 
     The template TP 3  contains: an image representing the shape of the label L 3 ; and an image representing the using manner of the flag label FL 3  using the label L 3 . The image representing the shape of the label L 3  corresponds to the plan view in  FIG. 8A  in the example, and this image is still another example of the image information. The image representing the using manner of the flag label FL 3  using the label L 3  corresponds to  FIG. 8B  in the example, and this image is still another example of the image information. As in the above-described case, the cutting position FC 2  and the cutting position FC 1 ′ illustrated in  FIG. 8A  are associated with the image representing the label L 3  and are still another example of the two pieces of the cutting-position information. 
     The template TP 4  contains: an image representing the shape of the label L 4 ; and an image representing the using manner of the flag label FL 4  using the label L 4 . The image representing the shape of the label L 4  corresponds to the plan view in  FIG. 8D  in the example, and this image is still another example of the image information. The image representing the using manner of the flag label FL 4  using the label L 4  corresponds to  FIG. 8E  in the example, and this image is still another example of the image information. As in the above-described case, the cutting position FC 2  and the cutting position FC 2 ′ illustrated in  FIG. 8D  are associated with the image representing the label L 4  and are still another example of the two pieces of the cutting-position information. 
     The template TP 5  contains: an image representing the shape of the label L 5 ; and an image representing the using manner of the flag label FL 5  using the label L 5 . The image representing the shape of the label L 5  corresponds to the plan view in  FIG. 9A  in the example, and this image is still another example of the image information. The image representing the using manner of the flag label FL 5  using the label L 5  corresponds to  FIG. 9B  in the example, and this image is still another example of the image information. As in the above-described case, the cutting position FC 3  and the cutting position FC 5  illustrated in  FIG. 9A  are associated with the image representing the label L 5  and are still another example of the two pieces of the cutting-position information. 
     While the five templates TP 1 -TP 5  respectively corresponding to the five labels L 1 -L 5  are stored in the above-described example, at least two templates TP (as one example of a first template and a second template) at least need to be stored selectably as described above. 
     For example, in the case where the template TP 1  is stored as the first template, cutting information (as one example of first positional information) representing the cutting position FC 1  (as one example of a first position) in the first portion  92 B and cutting information (as one example of second positional information) representing the cutting position FC 1 ′ (as one example of a second position) in the first portion  92 C are associated with each other for the image (as one example of a first image) representing the shape (as one example of a first shape) of the corresponding label L 1  (as one example of a first label). 
     In the case where the template TP 2  is stored as the first template, cutting information (as another example of the first positional information) representing the cutting position FC 1  (as another example of the first position) in the first portion  92 B and cutting information (as another example of the second positional information) representing the cutting position FC 4  (as another example of the second position) in the second portion  91 B are associated with each other for the image (as another example of the first image) representing the shape (as another example of the first shape) of the corresponding label L 2  (as another example of the first label). 
     In the case where the template TP 3  is stored as the first template, cutting information (as still another example of the first positional information) representing the cutting position FC 2  (as still another example of the first position) in the first portion  92 B and cutting information (as still another example of the second positional information) representing the cutting position FC 1 ′ (as still another example of the second position) in the first portion  92 C are associated with each other for the image (as still another example of the first image) representing the shape (as still another example of the first shape) of the corresponding label L 3  (as still another example of the first label). 
     In the case where the template TP 4  is stored as the first template, cutting information (as still another example of the first positional information) representing the cutting position FC 2  (as still another example of the first position) in the first portion  92 B and cutting information (as still another example of the second positional information) representing the cutting position FC 2 ′ (as still another example of the second position) in the first portion  92 C are associated with each other for the image (as still another example of the first image) representing the shape (as still another example of the first shape) of the corresponding label L 4  (as still another example of the first label). 
     In the case where the template TP 5  is stored as the first template, cutting information (as still another example of the first positional information) representing the cutting position FC 3  (as still another example of the first position) in the second portion  91 B and cutting information (as still another example of the second positional information) representing the cutting position FC 5  (as still another example of the second position) in the second portion  91 B are associated with each other for the image (as still another example of the first image) representing the shape (as still another example of the first shape) of the corresponding label L 5  (as still another example of the first label). 
     In some cases, the template TP 1  is stored as the second template, for example. In this case, as in the above-described case, cutting information (as one example of third positional information) representing the cutting position FC 1  (as one example of a third position) in the first portion  92 B and cutting information (as one example of fourth positional information) representing the cutting position FC 1 ′ (as one example of a fourth position) in the first portion  92 C are associated with each other for the image (as one example of a second image) representing the shape (as one example of a second shape) of the corresponding label L 1  (as one example of a second label). 
     In the case where the template TP 2  is stored as the second template, as in the above-described case, cutting information (as another example of the third positional information) representing the cutting position FC 1  (as another example of the third position) in the first portion  92 B and cutting information (as another example of the fourth positional information) representing the cutting position FC 4  (as another example of the fourth position) in the second portion  91 B are associated with each other for the image (as another example of the second image) representing the shape (as another example of the second shape) of the corresponding label L 2  (as another example of the second label). 
     In the case where the template TP 3  is stored as the second template, as in the above-described case, cutting information (as still another example of the third positional information) representing the cutting position FC 2  (as still another example of the third position) in the first portion  92 B and cutting information (as still another example of the fourth positional information) representing the cutting position FC 1 ′ (as still another example of the fourth position) in the first portion  92 C are associated with each other for the image (as still another example of the second image) representing the shape (as still another example of the second shape) of the corresponding label L 3  (as still another example of the second label). 
     In the case where the template TP 4  is stored as the second template, as in the above-described case, cutting information (as still another example of the third positional information) representing the cutting position FC 2  (as still another example of the third position) in the first portion  92 B and cutting information (as still another example of the fourth positional information) representing the cutting position FC 2 ′ (as still another example of the fourth position) in the first portion  92 C are associated with each other for the image (as still another example of the second image) representing the shape (as still another example of the second shape) of the corresponding label L 4  (as still another example of the second label). 
     In the case where the template TP 5  is stored as the second template, as in the above-described case, cutting information (as still another example of the third positional information) representing the cutting position FC 3  (as still another example of the third position) in the second portion  91 B and cutting information (as still another example of the fourth positional information) representing the cutting position FC 5  (as still another example of the fourth position) in the second portion  91 B are associated with each other for the image (as still another example of the second image) representing the shape (as still another example of the second shape) of the corresponding label L 5  (as still another example of the second label). 
     As a result, for example, in the case where the template TP 1  is stored as the first template, and the template TP 2  is stored as the second template, the third position (the cutting position FC 1 ) related to the corresponding label L 2  is the same as the first position (the cutting position FC 1 ) related to the corresponding label L 1 , and the fourth position (the cutting position FC 4 ) related to the label L 2  is different from the first position (the cutting position FC 1 ) related to the label L 1 . 
     In the case where the template TP 1  is stored as the first template, for example, the corresponding label L 1  is created by cutting the tape T in its widthwise direction at the first position (the cutting position FC 1 ) on the first portion  92 B and by cutting the tape T in its widthwise direction at the first portion  92 C located next to the first portion  92 B in the longitudinal direction of the tape T (specifically, at the cutting position FC 1 ′). 
     In the case where the template TP 2  is stored as the first template, for example, the corresponding label L 2  is created by cutting the tape T in its widthwise direction at the second position (the cutting position FC 4 ) on the first portion  92 B. 
     In the case where the template TP 5  is stored as the second template, for example, the corresponding label L 5  is created by cutting the tape T in its widthwise direction at the third position (the cutting position FC 3 ) on the second portion  91 B and by cutting the tape T in its widthwise direction at the fourth position (the cutting position FC 5 ) on the second portion  91 B. 
     In the case where the template TP 1  is stored as the first template, and the template TP 3  is stored as the second template, for example, the label L 3  as one example of the second label is created by cutting the tape T in the widthwise direction at the third position (the cutting position FC 2 ) on the first portion  92 B. The image of the flag label FL 1  as the first image represents a shape (see  FIG. 6B ) in which the first position (the cutting position FC 1 ) on the first portion  92 B is disposed inside the second portion  91  folded in the longitudinal direction of the tape T. The image of the flag label FL 3  as the second image represents a shape (see  FIG. 8B ) in which the third position (the cutting position FC 2 ) on the first portion  92 B is disposed outside the second portion  91  folded in the longitudinal direction of the tape T. 
     When the operation device  302  is thereafter operated by the user to select one of the templates TP 1 -TP 5  displayed on the screen  303 A of the display  303 , a print-object-input accepting screen (for the front surface)  303 B is displayed on the display  303 .  FIG. 10  illustrates one example in which the template TP 1  is selected. 
     On the screen  303 B, as illustrated in  FIG. 10 , the image corresponding to the front surface in the selected template TP 1  (the image representing the first print region  91   a  of the flag label FL 1  in the template TP 1  in this example) contains an input area AR (see  FIG. 10 ) of an appropriate size, e.g., a size corresponding to the second portion  91  of the label L 1 . This input area AR is an area to which the user operating the operation device  302  inputs a print object (e.g., character strings and symbols) to be printed on the first print region  91   a  of the flag label FL 1 . In this case, the size of the input area AR displayed on the display  303  may vary depending upon which template TP is selected. 
     When a desired print object (the character string “ABC” in this example) is input by the user via the operation device  302 , the display  303  displays a character-layout-selection accepting screen  303 C. In the example illustrated in  FIG. 10 , the screen  303 C contains the following six layouts (character layouts) displayed selectably: a layout in which horizontally-written character strings are described on the first print region  91   a  of the flag label FL 1 , and the first portion  92 B located under the first print region  91   a  is attached to the adherend  19  oriented substantially horizontally; a layout in which horizontally-written character strings are described on the first print region  91   a , and the first portion  92 B located to the right of the first print region  91   a  is attached to the adherend  19  oriented substantially vertically; a layout in which horizontally-written character strings are described on the first print region  91   a , and the first portion  92 B located on an upper side of the first print region  91   a  is attached to the adherend  19  oriented substantially horizontally; a layout in which vertically-written character strings are described on the first print region  91   a , and the first portion  92 B located below the first print region  91   a  is attached to the adherend  19  oriented substantially horizontally; a layout in which vertically-written character strings are described on the first print region  91   a , and the first portion  92 B located to the right of the first print region  91   a  is attached to the adherend  19  oriented substantially vertically; and a layout in which vertically-written character strings are described on the first print region  91   a , and the first portion  92 B located on an upper side of the first print region  91   a  is attached to the adherend  19  oriented substantially horizontally. 
     When a desired one of the character layouts (the leftmost layout on the screen  303 C in  FIG. 10  in this example) is selected by the user via the operation device  302 , the display  303  displays a print-object-input accepting screen  303 D. It is noted that in the case where the character layouts for the front and back surfaces of the flag label FL need not be specified separately in particular (that is, in the case where the same layout is to be used for the character layouts for the front and back surfaces), a preview screen  303  which will be described below is displayed without displaying the screen  303 D or a screen  303 E which will be described below. 
     On the screen  303 D, as illustrated in  FIG. 10 , the image corresponding to the back surface in the selected template TP 1  (the image representing the second print region  91   b  of the flag label FL 1  in the template TP 1  in this example) contains an input area AR′ (see  FIG. 10 ) of an appropriate size, e.g., a size corresponding to the second portion  91  of the label L 1 . Like the input area AR, this input area AR′ is an area to which the user operating the operation device  302  inputs a print object (e.g., character strings and symbols) to be printed on the second print region  91   b  of the flag label FL 1 . In this case, the size of the input area AR displayed on the display  303  may vary depending upon which template TP is selected. 
     When a desired print object (the character string “ABC” in this example) is input by the user via the operation device  302 , the display  303  displays the character-layout-selection accepting screen  303 E similar to the character-layout-selection accepting screen  303 C. In the example illustrated in  FIG. 10 , the screen  303 E contains the following six layouts (character layouts) displayed selectably: a layout in which horizontally-written character strings are described on the second print region  91   b  of the flag label FL 1 , and the first portion  92 B located below the second print region  91   b  is attached to the adherend  19  oriented substantially horizontally; a layout in which horizontally-written character strings are described on the second print region  91   b , and the first portion  92 B located to the right of the second print region  91   b  is attached to the adherend  19  oriented substantially vertically; a layout in which horizontally-written character strings are described on the second print region  91   b , and the first portion  92 B located on an upper side of the second print region  91   b  is attached to the adherend  19  oriented substantially horizontally; a layout in which vertically-written character strings are described on the second print region  91   b , and the first portion  92 B located below the second print region  91   b  is attached to the adherend  19  oriented substantially horizontally; a layout in which vertically-written character strings are described on the second print region  91   b , and the first portion  92 B located to the right of the second print region  91   b  is attached to the adherend  19  oriented substantially vertically; and a layout in which vertically-written character strings are described on the second print region  91   b , and the first portion  92 B located on an upper side of the second print region  91   b  is attached to the adherend  19  oriented substantially horizontally. 
     When a desired one of the character layouts (the leftmost layout on the screen  303 E in  FIG. 10  in this example) is selected by the user via the operation device  302 , the display  303  displays a preview screen  303 F. 
     The preview screen  303 F contains preview images representing external appearances of the labels L and the flag labels FL and corresponding to (i) a result of selection of the template on the screen  303 A (the template TP 1  selected in the above-described example), (ii) a result of input of the print object on the screen  303 B (the character string “ABC” input in the above-described example), (iii) a result of selection of the character layout on the screen  303 C (the leftmost character layout in the above-described example), (iv) a result of input of the print object on the screen  303 D (the character string “ABC” input in the above-described example), and (v) a result of selection of the character layout on the screen  303 E (the leftmost character layout in the above-described example). In this example, the preview screen  303 F contains: an image corresponding to  FIG. 6A  illustrating the label L 1  in plan view; an image corresponding to  FIG. 6B  illustrating the using manner of the flag label FL 1  so as to show the first print region  91   a ; an image representing the using manner of the flag label FL 1  so as to show the second print region  91   b ; and an image representing the using manner of the flag label FL 1  viewed obliquely. 
     When the user viewing this preview screen displayed on the screen  303 F has operated the operation device  302  to perform a confirmation operation, not only the two pieces of the cutting-position information (representing the cutting positions FC 1 , FC 1 ′ in this example) related to the corresponding label L (the label L 1  in this example) but also print data containing print information representing the print object input to the input areas AR, AR′ on the screens  303 B,  303 D via the operation device  302  is transmitted to the printer  1 , and printing is performed on the transmitted print data. With these processings and operations, the label L with information input by the user via the operation device  302 , such as texts and symbols, is easily created with a desired describing manner selected by the user. 
     Control Procedure in Operation Terminal 
     There will be next explained, with reference to a flow chart in  FIG. 11 , a control procedure executed by the CPU  301  of the operation terminal  300  to execute the processings described above. 
     The flow in  FIG. 11  begins with S 5  at which the CPU  301  reads the templates TP stored in advance (the templates TP 1 -TP 5  in the above-described example) from the HDD  306  (or the ROM  305 , for example) and obtains the templates TP. This processing at S 5  is one example of an obtaining procedure. Upon completion of this processing, this flow goes to S 10 . 
     The CPU  301  at S 10  outputs a display control signal to the display  303  to display the templates TP obtained at S 5  on the template-displaying and template-selection-accepting screen  303 A (see  FIG. 10 ). This processing at S 10  is one example of an image display procedure. Upon completion of this processing, this flow goes to S 15 . 
     The CPU  301  at S 15  determines whether one of the templates TP is selected on the template-displaying and template-selection-accepting screen  303 A by user&#39;s operation on the operation device  302 . When none of the templates TP is selected (S 15 : NO), the CPU  301  continues executing this processing. When one of the templates TP is selected (S 15 : YES), this flow goes to S 20 . It is noted that the CPU  301  at S 15  creates two pieces of the cutting-position information corresponding to the image representing the label L in the selected template, and these two pieces of the cutting-position information include the first positional information and the second positional information respectively corresponding to the first position and the second position, or the third positional information and the fourth positional information respectively corresponding to the third position and the fourth position. The processing at S 15  is one example of a selection accepting procedure. 
     The CPU  301  at S 20  outputs a display control signal to the display  303  to display the print-object-input accepting screen (for the front surface)  303 B (see  FIG. 10 ). Upon completion of this processing, this flow goes to S 25 . 
     The CPU  301  at S 25  determines whether the print object is input to the input area AR of the screen  303 B (see  FIG. 10 ) displayed at S 20 , by user&#39;s operation on the operation device  302 . When no print object is input (S 25 : NO), the CPU  301  continues executing this processing. When the print object is input (S 25 : YES), this flow goes to S 30 . 
     The CPU  301  at S 30  outputs a display control signal to the display  303  to display the character-layout-selection accepting screen (for the front surface)  303 C (see  FIG. 10 ). Upon completion of this processing, this flow goes to S 35 . 
     The CPU  301  at S 35  determines whether one of the character layouts is selected on the screen  303 C by user&#39;s operation on the operation device  302 . When none of the character layouts is selected (S 35 : NO), the CPU  301  continues executing this processing. When one of the character layouts is selected (S 35 : YES), this flow goes to S 40 . 
     The CPU  301  at S 40  determines whether the printer  1  is set to require the user to input a character layout for the back surface of the flag label FL, based on a setting set in advance or a setting set by the user operating the operation device  302  at this time, for example. In other words, the CPU  301  determines whether the printer  1  is set such that the character layout for the back surface is designated separately from the character layout for the front surface. When the printer  1  is not set to require the user to input the character layout for the back surface (S 40 : NO), this flow goes to S 65 . When the printer  1  is set to require the user to input the character layout for the back surface (S 40 : YES), this flow goes to S 45 . 
     The CPU  301  at S 45  outputs a display control signal to the display  303  to display the print-object-input accepting screen (for the back surface)  303 D (see  FIG. 10 ). It is noted that the processings at S 45  and S 20  are one example of an area display procedure. Upon completion of this processing, this flow goes to S 50 . 
     The CPU  301  at S 50  determines whether the print object is input to the input area AR of the screen  303 D′ (see  FIG. 10 ) displayed at S 45 , by user&#39;s operation on the operation device  302 . When the print object is not input (S 50 : NO), the CPU  301  continues executing this processing. When the print object is input (S 50 : YES), this flow goes to S 55 . 
     The CPU  301  at S 55  outputs a display control signal to the display  303  to display the character-layout-selection accepting screen (for the back surface)  303 E (see  FIG. 10 ). Upon completion of this processing, this flow goes to S 60 . 
     The CPU  301  at S 60  determines whether one of the character layouts is selected on the screen  303 E by user&#39;s operation on the operation device  302 . When none of the character layouts is selected (S 60 : NO), the CPU  301  continues executing this processing. When one of the character layouts is selected (S 60 : YES), this flow goes to S 65 . 
     The CPU  301  at S 65  outputs a display control signal to the display  303  to display the preview screen  303 F (see  FIG. 10 ). Upon completion of this processing, this flow goes to S 70 . 
     The CPU  301  at S 70  determines whether the printer  1  is instructed to perform printing, by the user having confirmed the preview screen  303 F and operated the operation device  302  (pressing a printing button, for example). When the printer  1  is not instructed to perform printing (S 70 : NO), the CPU  301  continues executing this processing. When the printer  1  is instructed to perform printing (S 70 : YES), this flow goes to S 75 . 
     The CPU  301  at S 75  sends the printer  1  a print instruction signal containing the print data (as one example of label information) including: the two pieces of the cutting-position information related to the label L corresponding to the images displayed on the preview screen  303 F; and the print information representing the print objects input to the input areas AR, AR′ on the respective screens  303 B,  303 D. This processing is one example of an information transmission procedure. 
     Positioning of Tape by Sensor 
     As described above, in the present embodiment, it is possible to create the label L by controlling the full cutters  41  to cut the first portion  92  and the second portion  91  of the tape T after printing. To position the tape T or To to the cutting position or a printing starting position, as illustrated in  FIGS. 12A-12C , the marks M 1 , M 2  detectable by the optical sensor  65  including the light emitting element  65   a  and the light receiving element  65   b  are provided on the tape To. The marks M 1 , M 2  may be hereinafter collectively referred to as “marks M”. 
     As described above, the cutting position of the tape T in cutting of the first portion  92  and the cutting position of the tape T in cutting of the second portion  91  may be changed to create the label L having one of various shapes which is desired by the user. This configuration provides various uses of the label which are demanded by the user. Thus, at least two types of the positions at which the tape T is cut by the full cutters  41  or the half cutter  42  need to be set, without these positions determined uniquely. To address the need of two or more types of settings, the mark M 1  as a first detected element and the mark M 2  as a second detected element are provided on the tape To at different positions in the longitudinal direction of the tape (see  FIG. 12C ). The mark M 1  is one example of a first mark and a first positioning mark, and the mark M 2  is one example of a second mark and a third positioning mark. 
     That is, in this example, as illustrated in  FIGS. 12B and 12C , first back portions  192 A,  192 B,  192 C, and so on are arranged on the separation sheet  54  at positions located on the right back side from the respective first portions  92 A,  92 B,  92 C, and so on in the elongated label LL (including the first portion  92  and the second portion  91 ) and the separation sheet  54  of the tape To. That is, each of the first back portions  192 A,  192 B,  192 C, and so on and a corresponding one of the first portions  92 A,  92 B,  92 C, and so on are located at the same position in plan view. It is noted that the first back portions  192 A,  192 B,  192 C, and so on may be hereinafter collectively referred to as “first back portions  192 ”. Also, second back portions  191 A,  191 B,  191 C, and so on are arranged on the separation sheet  54  located on the right back side from the second portions  91 A,  91 B,  91 C, and so on of the elongated label LL. The second back portions  191 A,  191 B,  191 C, and so on may be hereinafter collectively referred to as “second back portion  191 ”. Each of the second back portions  191  includes a first print back region  191   a  and a second print back region  191   b  respectively located on the right back from the first print region  91   a  and the second print region  91   b  of the second portion  91 . In this example, the mark M 1  is provided on the first print back region  191   a , and the mark M 2  is provided on the second print back region  191   b . In other words, the mark M 1  is disposed downstream of the perforation  56 , and the mark M 2  is disposed upstream of the perforation  56 . 
     The marks M 1 , M 2  may be used in a well-known technique for positioning in cutting of the tape To or T by the full cutters  41  or the half cutter  42  at the cutting positions FC 1 , FC 2 , FC 3 , FC 4 , FC 5 , FC 1 ′, FC 2 ′ (hereinafter may be collectively referred to as “cutting positions FL”) and for positioning in printing on the first print region  91   a  and the second print region  91   b  by the thermal head  22 . That is, when the mark M 1  or M 2  is detected by the optical sensor  65 , the printer  1  counts the number of pulses for the drive motor  66  as a pulse motor from the detection, and the CPU  82  calculates a distance traveled by the tape, enabling the above-described positioning. 
     In this example, the marks M 1 , M 2  are printed in advance and are different from the other portion of the separation sheet  54  in at least one of hue, chroma, and lightness, so that the marks M 1 , M 2  are different from the other portion of the separation sheet  54  in reflectivity when viewed in the same wavelength (wavelength band). For example, the marks M 1 , M 2  are printed with black ink. 
     It is noted that portions of the first outer portions  54 B and the second outer portions  54 A (see  FIGS. 12B and 5C ) of the separation sheet  54 , which portions are located near the other surface  54   b , will be referred to as “first outer back portions  154 B” and “second outer back portions  154 A” for convenience. Instead of being formed respectively on the first print back region  191   a  and the second print back region  191   b  as described above, the marks M 1 , M 2  may be formed on the first outer back portion  154 B or the second outer back portion  154 A at the same position in the longitudinal direction of the tape (also see a modification in  FIG. 24  which will be described below). Alternatively, instead of being formed respectively on the first print back region  191   a  and the second print back region  191   b  as described above, the marks M 1 , M 2  may be formed on the first print region  91   a  or the second print region  91   b  at the same position in the longitudinal direction of the tape. In this case, however, the optical sensor  65  needs to be provided on the same side of the conveyance path of the tape To as the thermal head  22  in  FIG. 12A . It is noted that the first outer portions  54 B, the second outer portions  54 A, the first back portion  192 , the second back portion  191 , the first outer back portions  154 B, and the second outer back portions  154 A located at positions corresponding to the first portion  92  and the second portion  91  in the widthwise direction of the tape or the thickness direction of the tape are one example of opposite-portion regions. In these portions, each of the second outer portions  54 A, the second back portion  191 , and the second outer back portions  154 A at a position corresponding to the second portion  91  in the widthwise direction of the tape or the thickness direction of the tape is one example of a second-portion region. 
     In the present embodiment, an upstream end portion M 1   u  of the mark M 1  and an upstream end portion M 2   u  of the mark M 2  are different from each other in position in the longitudinal direction of the tape, and a downstream end portion M 1   d  of the mark M 1  and a downstream end portion M 2   d  of the mark M 2  are different from each other in position in the longitudinal direction of the tape. That is, a distance lMB from the downstream end portion  92   d  of the first portion  92  to the mark M 2  in the longitudinal direction of the tape To is greater than the distance lMA (equal to a distance lM 1  which will be described below) from the downstream end portion  92   d  of the first portion  92  to the mark M 1  in the longitudinal direction of the tape To. The upstream end portion M 1   u  of the mark M 1  is located downstream of the downstream end portion M 2   d  of the mark M 2 . 
     The length w 1  of the mark M 1  in the longitudinal direction of the tape To (i.e., a distance from the upstream end portion M 1   u  of the mark M 1  to the downstream end portion M 1   d  thereof) is different from the length w 2  of the mark M 2  in the longitudinal direction of the tape To (i.e., the distance from the upstream end portion M 2   u  of the mark M 2  to the downstream end portion M 2   d  thereof). Specifically, the length w 2  of the mark M 2  is less than the length w 1  of the mark M 1 , for example. When converted to the number of dots in the thermal head  22 , as one example, the length w 1  and the length w 2  are 150 dots and 100 dots, respectively. Assuming that the resolution of the thermal head  22  is 360 dpi, the length w 1  and the length w 2  are about 11 mm and about 7 mm, respectively. A mark-to-mark distance LM between the upstream end portion M 1   u  of the mark M 1  and the upstream end portion M 2   u  of the mark M 2  in the longitudinal direction of the tape To is less than the length l 4  of the first portion  92 . 
     As a relationship with the tape cartridge  100 , the distance lM 1  (see  FIG. 12C ) from the downstream end portion  92   d  of the first portion  92  to the downstream end portion M 1   d  of the mark M 1  is less than a distance L 1  (see  FIG. 3 ) from the output opening P (specifically, an upstream end of the output opening) to the opening  104 . The distance L 1  is one example of a first distance. Also, a distance lM 2  from the downstream end portion  91   d  of the second portion  91  to the upstream end portion M 2   u  of the mark M 2  is less than a distance L 2  (see  FIG. 3 ) from the recessed portion to the opening  104  (specifically, a downstream end of the opening  104 ). The distance L 2  is one example of a second distance. 
     Control for Cutting Position Using Marks 
     As described above, each of the two marks M 1 , M 2  has not only the function for specifying the cutting position in the current processing on the tape To or T but also a function for specifying a cutting position in the preceding processing on the tape To or T, i.e., a function for specifying a leading-end (front-end) position of the tape To or T. That is, each of the two marks M 1 , M 2  is used to specify cutting positions in the case where the tape To, T is cut at the cutting positions. There will be explained the functions of the two marks M 1 , M 2  with reference to  FIGS. 13A and 13B . 
     As described above, in the present embodiment, each of the marks M 1  is provided downstream of a corresponding one of the marks M 2  on the tape To. As illustrated in  FIGS. 5A-5C and 12A, 12B , when the tape To is conveyed, the first portions and the second portions are conveyed in the order of the first portion  92 A, the second portion  91 A, the first portion  92 B, the second portion  91 A, and so on. As described above, the sensor-to-cutter distance X 1  is greater than the distance lMA from the downstream end portion  92   d  of the first portion  92  to the mark M 1  in the longitudinal direction of the tape To. 
     With this positional relationship, it is assumed that, as illustrated in  FIG. 13A , the mark M 1  is detected by the optical sensor  65  before detection of the mark M 2  just after conveyance of the tape in a certain label creation processing, for example. This detection indicates that the long first portion  92  is left at a position located upstream of the cutting position in cutting of the tape by the full cutters  41  in the preceding label creation processing. In other words, the detection indicates that the first portion  92  is not cut to a short length and is cut at the cutting position FC 1 ′, the cutting position FC 4 , or the cutting position FC 5 . As a result, in the current label creation processing in which the conveyance is started as described above, it is possible to create the label L having the long first portion  92  in its downstream portion (i.e., the label L 1  or L 2  in the above-described example), and this long first portion  92  is preferable for the case where the label L is attached to the adherend  19  in the form of a thick cable, for example. It is noted that the tape To may be further conveyed from this state and cut by the full cutters  41  or the half cutter  42  when a central portion of the remaining long first portion  92  in the longitudinal direction of the tape To has reached the full cutters  41  or the half cutter  42 , thereby creating the label L having the short first portion  92  in its downstream portion (i.e., the label L 3 , L 4 , or L 5  in the above-described example), and this short first portion  92  is preferable for the case where the label L is attached to the adherend  19  in the form of a thin cable, for example. 
     In this case, in an upstream end portion of the label L created as described above in the current operation, the next first portion  92  may be cut at its downstream end portion  92   d  (or at a downstream portion of the next first portion  92 ) to form the next first portion  92  having a long length for the label L to be created in the next operation (e.g., the label L 1  created by cutting at the cutting positions FC 1 , FC 1 ′ and the label L 3  created by cutting at the cutting positions FC 2 , FC 1 ′). Alternatively, the next first portion  92  may be cut at its upstream portion to shorten the first portion  92  of the label L to be created in the next operation (e.g., the label L 4  created by cutting at the cutting positions FC 2 , FC 2 ′). 
     On the other hand, it is assumed that, as illustrated in  FIG. 13B , the mark M 2  is detected by the optical sensor  65  without detection of the mark M 1  just after conveyance of the tape in a certain label creation processing, for example. This detection indicates that only the short first portion  92  is left at a position located upstream of the cutting position in cutting of the full cutters  41  or the half cutter  42  in the preceding label creation processing. In other words, the detection indicates that the first portion  92  is cut at the cutting position FC 2 ′ so as to have a short length. As a result, in the current label creation processing in which the conveyance is started as described above, it is possible to create the label L having the short first portion  92  in its downstream portion or not having the first portion  92  (i.e., the label L 3 , L 4 , or L 5  in the above-described example), and this short first portion  92  is preferable for the case where the label L is attached to the adherend  19  in the form of a thin cable. In this case, however, without further operation, it is impossible to create the label (the labels L 1 , L 2  in the above-described example) having the long first portion  92  preferable for the case where the label is attached to the adherend  19  in the form of the thick cable, for example. Thus, in this case, it is possible to create the label L having the long first portion  92  at its downstream portion (e.g., the labels L 1 , L 2  in the above-described example) by conveying the tape To from the above-described state by an amount corresponding to about one pattern cycle (noted that this conveyance may be referred to as “no-printing conveyance” or “preliminary conveyance”), and by cutting the first portion  92  when the cutting position FC 1  on the first portion  92  corresponding to the next pattern cycle has reached the full cutters  41  or the half cutter  42 . One pattern cycle has a length substantially equal to the sum of the length of the first portion  92  and the length of the second portion  91 . 
     In this case, in the upstream end portion of the label L created as described above in the current operation, the next first portion  92  may be cut at its upstream portion to form the next first portion  92  having a short length for the label L to be created in the next operation (e.g., the label L 4  created by cutting at the cutting positions FC 2 , FC 2 ′). Alternatively, the next first portion  92  may be cut at its downstream end portion  92   d  (or at a downstream portion of the next first portion  92 ) to form the next first portion  92  having a long length for the label L to be created in the next operation (e.g., the label L 1  created by cutting at the cutting positions FC 1 , FC 1 ′ and the label L 3  created by cutting at the cutting positions FC 2 , FC 1 ′). 
     It is noted that, in  FIGS. 13A and 13B , an outline of the elongated label LL (in other words, the cut frame  57 ) to be indicated by a broken line on the other surface  54   b  of the separation sheet  54  is indicated by a solid line for simplicity. The same illustration manner as used in  FIGS. 13A and 13B  are used for  FIGS. 20 and 23 , for example. 
     Control Procedure for Cutting Position in Printer 
     As described above, in the case where the cutting positions are desirably changed using the marks M 1 , M 2  to satisfy user&#39;s demand for the various uses of the label, the label shape (corresponding to the first shape) desired by the user cannot be always obtained in the current creation of the label, depending upon the cutting positions in the preceding creation of the label. To solve this problem, in the present embodiment, processings to be executed are switched by the CPU  82 , depending upon whether the mark M 1  is detected after the start of conveyance for the current creation of the label and whether the second mark or an opening is detected. There will be explained, with reference to the flow chart in  FIG. 14 , a detailed procedure of control executed by the CPU  82  of the printer  1  to execute the switching. 
     This flow in  FIG. 14  begins when the print instruction signal is input from the operation terminal  300  to the CPU  82  of the printer  1 . At S 100 , the CPU  82  initializes to a front cut flag F to zero. The front cut flag F indicates that a front cut position which will be described below is cut. 
     The CPU  82  at S 105  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to drive the platen roller  25  and other conveying components to start conveying the tape To. This processing is one example of a conveyance start procedure. Upon completion of this processing, this flow goes to S 110 . 
     The CPU  82  at S 110  starts controlling the optical sensor  65  to detect the marks M 1 , M 2 . In other words, the CPU  82  starts identifying a signal detected by the optical sensor  65 . Upon completion of this processing, this flow goes to S 115 . 
     The CPU  82  at S 115  determines whether the mark M 1  is detected by the optical sensor  65 . When the mark M 1  is not detected (S 115 : NO), this flow goes to S 120 . 
     The CPU  82  at S 120  determines whether the mark M 2  is detected by the optical sensor  65 . When the mark M 2  is not detected (S 120 : NO), this flow returns to S 115 . When the mark M 2  is detected (S 120 : Yes), this flow goes to S 130 . 
     When the CPU  82  at S 115  determines that the mark M 1  is detected by the optical sensor  65  (S 115 : Yes), this flow goes to S 125 . 
     As in the processing at S 120 , the CPU  82  at S 125  determines whether the mark M 2  is detected by the optical sensor  65 . When the mark M 2  is not detected (S 125 : NO), the CPU  301  continues executing this processing. When the mark M 2  is detected (S 125 : YES), this flow goes to S 130 . 
     Mark Identification Processing 
     In the determination of detection of the marks M 1 , M 2  at S 115 , S 120 , and S 125 , the CPU  82  executes a mark identification processing for identifying which of the marks M 1 , M 2  is detected. This identification is performed based on periods of detection of the optical sensor  65  which correspond to the respective lengths w 1 , w 2  of the marks M 1 , M 2 . 
     For example, in the case where light emitted from the light emitting element  65   a  impinges on the tape To or T at a position different from the mark M, a relatively large amount of light is reflected off the tape and received by the light receiving element  65   b  of the optical sensor  65 , but in the case where the light emitted from the light emitting element  65   a  impinges on the mark M, a small amount of light is reflected off the mark M and received by the light receiving element  65   b  due to difference in the reflectivity. Thus, when the tape To or T is conveyed, the mark M passes through a position opposed to the optical sensor  65 , so that the amount of light received by the light receiving element  65   b  of the optical sensor  65  is changed in the order of a large amount, a small amount (due to the mark M), and a large amount. It is noted that, in this case, the identification may be performed by detecting a change of the amount of received light in the order of a small amount, a large amount, and a small amount. The light receiving element  65   b  outputs a detection signal to the CPU  82 . The start of this detection signal is a timing when the amount of the received light is changed from the large amount to the small amount for the first time, and the end of the detection signal is a timing when the amount of the received light is thereafter changed from the large amount to the small amount. Accordingly, in the case where the light reflected off the mark M 1  having the relatively long length w 1  is received, a timewise length of the detection signal is long (as one example of a first detection signal), and in the case where the light reflected off the mark M 2  having the relatively short length w 2  is received, a timewise length of the detection signal is short (as one example of a second detection signal). 
     The CPU  82  uses the characteristics of the detection signal from the light receiving element  65   b  to identify whether the detection signal is one of the first detection signal and the second detection signal. In the present embodiment, in particular, the ROM  83  stores a table illustrated in  FIG. 15  (as one example of a mark identification table), and the CPU  82  uses this table to perform the identification, for example. 
     The table illustrated in  FIG. 15  stores a relationship between each of the two marks M 1 , M 2  and corresponding detection-period information representing a time (detection period) from the start of the signal to the end of the signal. In this example, each of the two marks M 1 , M 2  is associated with the length of the detection period converted to the number of dots in the thermal head  22 . 
     In this table, as illustrated in  FIG. 15 , in the case where the detection period of the detection signal output from the optical sensor  65  is greater than or equal to a length equivalent to 125 dots and less than or equal to a length equivalent to 175 dots, it is considered that the detection signal is the first detection signal output from the mark M 1 . Also, in the case where the detection period of the detection signal output from the optical sensor  65  is greater than or equal to a length equivalent to 75 dots and less than a length equivalent to 125 dots ( 124  in  FIG. 15 ), it is considered that the detection signal is the second detection signal output from the mark M 2 . While this table is stored in the printer  1  (in the ROM  83 , for example) in this case, the CPU  82  may access and read the table stored in a device outside the printer  1  (as another example of the second storage). 
     Returning to  FIG. 14 , after the positive decision at S 125  or S 120 , the CPU  82  at S 130  obtains the print data contained in the print instructing signal received from the operation terminal  300  as described above. This processing is one example of an information obtaining procedure and an information obtaining processing. 
     The CPU  82  at S 135  determines, based on the label information obtained at S 130 , whether the cutting positions indicated by the two pieces of the cutting-position information contained in the label information can be used for cutting in the current pattern cycle defined by the combination of the first portion  92  and the second portion  91  as described above. This processing is one example of a determination procedure and a determination processing. When cutting cannot be performed in the current pattern cycle (S 135 : NO), this flow goes to S 172 . When cutting can be performed in the current pattern cycle (S 135 : YES), this flow goes to S 140 . This processing is one example of a selecting procedure. 
     In the present embodiment, the CPU  82  executes the determination at S 135  by obtaining information (e.g., label-creatable information) stored in a table illustrated in  FIG. 16  (e.g., a matching table) prepared and stored in the ROM  83  or another similar device in advance and by using the obtained information. It is noted that obtaining the information is one example of a label-creatable-information obtaining processing. 
     That is, as described above, in the case where the mark M 1  is detected first by the optical sensor  65 , the long first portion  92  is left in the preceding label creation processing, and accordingly it is possible to create the labels L 1 , L 2  each having the long first portion  92  and the labels L 3 -L 5  each having the short first portion  92  in the current label creation processing. Also, in the case where the mark M 2  is detected first by the optical sensor  65 , only the short first portion  92  is left in the preceding label creation processing, and accordingly it is possible to create only the labels L 3 -L 5  each having the short first portion  92  in this pattern cycle in the current label creation processing. 
     The matching table in  FIG. 16  is created by tabulating (i) the label information expressed by the type of the label which represents one of the labels L 1 -L 5  in this example and (ii) the label-creatable information indicating whether creation of the label is allowed. As illustrated in  FIG. 16 , in the case where the mark M 1  is detected first, any of the five labels L 1 -L 5  is creatable in this pattern cycle (see marks “∘”). In the case where the mark M 2  is detected first, any of the labels L 3 -L 5  is creatable in this pattern cycle (see marks “∘”), but none of the labels L 1 , L 2  is not creatable in this pattern cycle (see marks “×”). 
     While this table is stored in the printer  1  (in the ROM  83 , for example) in this case, the CPU  82  may access and read the table stored in a device outside the printer  1 . In this case, the device outside the printer  1  is another example of the first storage. 
     Returning to  FIG. 14 , the CPU  82  at S 140  determines, based on the print information contained in the print data obtained at S 130 , whether the conveyance state of the tape T or To being conveyed has become a state in which the thermal head  22  is opposed to a position at which printing is to be started in the current pattern cycle. It is noted that the position of the tape T or To at which the thermal head  22  is opposed to the position at which printing is to be started may be hereinafter referred to as “printing starting position”. 
     In the case where the mark M 1  is detected first by the optical sensor  65  (i.e., in creation of any of the labels L 1 -L 5 ), this determination is executed based on the first detection signal corresponding to detection of the mark M 1 . That is, the CPU  82  calculates a conveyance distance from the timing when the mark M 1  is detected by the optical sensor  65  (i.e., the timing of input of the first detection signal), by counting the number of pulses for the drive motor  66  as the pulse motor from the timing of the detection of the mark M 1 , and the CPU  82  determines the conveyance state of the tape To based on the calculated conveyance distance. A result of detection (the second detection signal) of the mark M 2  after detection of the mark M 1  is input to but ingnored by the CPU  82 . 
     In the case where the mark M 2  is detected first by the optical sensor  65  (i.e., in creation of the label L 4 ), the determination at S 140  is executed based on the second detection signal corresponding to detection of the mark M 2 . That is, the CPU  82  calculates a conveyance distance from the timing when the mark M 2  is detected by the optical sensor  65  (i.e., the timing of input of the second detection signal), by counting the number of pulses for the drive motor  66  as the pulse motor from the timing of the detection of the mark M 2 , and the CPU  82  determines the conveyance state of the tape To based on the calculated conveyance distance. 
     When the CPU  82  determined at S 140  that the tape To has not reached the printing starting position (S 140 : NO), the CPU  82  continues executing this processing. When the tape To has reached the printing starting position (S 140 : YES), this flow goes to S 141 . 
     The CPU  82  at S 141  outputs a control signal to the thermal head  22  via the thermal-head drive circuit  61  to control the thermal head  22  to start printing on the predetermined print region of the tape To being conveyed, based on the print information contained in the print data obtained at S 130 . 
     The CPU  82  at S 142  determines whether the front cut flag F is 1. When the front cut flag F is 1, in other words, the front cut flag F is switched to 1 at S 147  (S 142 : YES), this flow goes to S 150 . When the front cut flag F is 0 (S 150 : NO), this flow goes to S 143 . 
     The CPU  82  at S 143  determines, based on the result of obtainment of the print data at S 130 , whether the type of the label which is indicated by the obtained print data requires the full cut at a middle portion or an upstream end portion of the downstream first portion  92 . This full cut may be hereinafter referred to as “front cut”. When the type of the label does not require the front cut (the labels L 1 , L 2  in the above-described example) (S 143 : NO), this flow goes to S 150 . The type of the label requires the front cut (the labels L 3 -L 5  in the above-described example) (S 143 : YES), this flow goes to S 144 . 
     The CPU  82  at S 144  determines whether the tape T is conveyed to a cut position at which the front cut is to be performed by the full cutters  41 . In other words, the CPU  82  determines whether the tape T has reached a position (a front cut position) at which the full cutters  41  are opposed to the cutting position for the front cut which is indicated by the cutting-position information contained in the print data obtained at S 130 . This determination may be executed by counting the number of pulses, output from the drive circuit  62  for driving the drive motor  66  as the pulse motor, from the timing of detection of the mark M 1  or M 2  and determining whether the number of pulses has reached a predetermined value, for example. When the tape T has not reached the front cut position (S 144 : NO), the CPU  82  continues executing this processing. When the tape T has reached the front cut position (S 144 : YES), this flow goes to S 145 . 
     The CPU  82  at S 145  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to stop driving of the drive motor  66 . This processing stops rotation of the conveying-roller drive shaft  23 , the ribbon take-up shaft  125 , and so on, thereby stopping conveyance of the tape To. 
     The CPU  82  at S 146  outputs a control signal to the full cutters  41  via the motor drive circuit  70  to drive the full cutters  41  to cut the tape T (the front cut). It is noted that the half cut may be performed for the tape To with the half cutter  42 . Upon completion of this processing, this flow goes to S 147 . 
     The CPU  82  at S 147  switches the front cut flag F to 1, and this flow goes to S 148 . 
     As in the processing at S 105 , the CPU  82  at S 148  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to drive the platen roller  25  and other conveying components to start conveying the tape To again. 
     The CPU  82  at S 150  determines whether the conveyance state of the tape To or T being conveyed has become a state in which the thermal head  22  is opposed to a position at which printing is to be terminated. This determination is executed in the same manner as that at S 140 . It is noted that the position of the tape To or T at which the thermal head  22  is opposed to the position at which printing is to be terminated may be hereinafter referred to as “printing end position”. When the tape To or T has not reached the printing end position (S 150 : NO), this flow returns to S 142 . When the tape To or T has reached the printing end position (S 150 : YES), this flow goes to S 155 . 
     The CPU  82  at S 155  outputs a control signal to the thermal head  22  via the thermal-head drive circuit  61  to terminate the printing on the predetermined print region started at S 145 . 
     The CPU  82  at S 160  determines whether the tape T is conveyed to a cut position at which the full cut is to be performed by the full cutters  41  for an upstream end portion of the label L being created (noted that this cutting may be hereinafter referred to as “rear cut”). In other words, the tape T has reached to a position at which the full cutters  41  are opposed to a cutting position for the rear cut which is indicated by the cutting-position information contained in the print data obtained at S 130 . This determination may be executed by counting the number of pulses, output from the drive circuit  62  for driving the drive motor  66  as the pulse motor, from the timing of detection of the mark M 1  or M 2  and determining whether the number of pulses has reached a predetermined value, for example. It is noted that the position of the tape T at which the full cut is to be performed for the upstream end portion of the label L may be hereinafter referred to as “rear cut position”. When the tape T has not reached the rear cut position (S 160 : NO), the CPU  82  continues executing this processing. When the tape T has reached the rear cut position (S 160 : YES), this flow goes to S 165 . 
     As in the processing at S 145 , the CPU  82  at S 165  stops driving of the drive motor  66  to stop conveyance of the tape T. 
     The CPU  82  at S 170  outputs a control signal to the full cutters  41  via the motor drive circuit  70  to drive the full cutters  41  to cut the tape T, and this flow ends. It is noted that the processings at S 160 -S 170  are one example of a cutting procedure and a first cutting processing. 
     As described above, the negative decision is made at S 135 , this flow goes to S 172 . The CPU  82  at S 172  determines, based on the cutting-position information contained in the print data obtained at S 130 , whether the conveyance state of the tape To being conveyed has become a state in which the full cutters  41  are opposed to the cutting position FC 1  in the next pattern cycle, i.e., after the next pattern cycle is established by the no-printing conveyance. It is noted that the cutting position FC 1  in the next pattern cycle may be hereinafter referred to as “next cutting position FC 1 ”. This determination corresponds to detection of the mark M 2  first by the optical sensor  65  (i.e., creation of any of the labels L 3 -L 5 ) and is executed based on the second detection signal corresponding to the detection of the mark M 2 . That is, the CPU  82  calculates a conveyance distance from the timing when the mark M 2  is detected by the optical sensor  65  (i.e., the timing of input of the second detection signal), by counting the number of pulses for the drive motor  66  as the pulse motor from the timing of the detection of the mark M 2 , and the CPU  82  determines the conveyance state of the tape To based on the calculated conveyance distance. 
     When the full cutters  41  are not opposed to the cutting position FC 1  (S 172 : NO), the CPU  82  continues executing this processing. When the full cutters  41  are opposed to the cutting position FC 1  (S 172 : YES), this flow goes to S 174 . 
     As in the processing at S 165 , the CPU  82  at S 174  stops driving of the drive motor  66  to stop conveyance of the tape To. 
     As in the processing at S 170 , the CPU  82  at S 176  controls the full cutters  41  to cut the tape To. It is noted that the half cut may be performed for the tape To with the half cutter  42 . 
     As in the processing at S 148 , the CPU  82  at S 178  restarts conveyance of the tape To, and this flow goes to S 180 . 
     The CPU  82  at S 180  determines, based on the print information contained in the print data obtained at S 130 , whether the tape To or T has reached the printing starting position in the next current pattern cycle. 
     This determination also corresponds to detection of the mark M 2  first by the optical sensor  65  (i.e., creation of any of the labels L 3 -L 5 ) and is executed based on the second detection signal corresponding to the detection of the mark M 2 . 
     When the tape To or T has not reached the printing starting position (S 180 : NO), the CPU  82  continues executing this processing. That is, the CPU  82  continues the conveyance started at S 105  and controls the drive motor  66  to perform the no-printing conveyance by the amount corresponding to the one pattern cycle. Since this no-printing conveyance is performed, cutting at the cutting position indicated by the cutting-position information contained in the print data obtained at S 130  and printing based on the print information are not performed in this pattern cycle corresponding to determination at S 135 . Cutting at the cutting position and printing based on the print information are performed in the next pattern cycle performed after this pattern cycle (see S 185 -S 210 ). When the tape To or T has reached the printing starting position (S 180 : YES), this flow goes to S 181 . 
     Processings at S 181 -S 210  are similar to those at S 141 -S 170 . The CPU  82  at S 181  controls the thermal head  22  to start printing. The CPU  82  at S 182  determines whether the flag F is 1 and at S 183  determines whether the type of the label requires the front cut. The CPU  82  at S 184  determines whether the tape T has reached the front cut position. When the tape T has reached the front cut position, the CPU  82  at S 185  stops conveyance of the tape To or T. The CPU  82  at S 186  drives the full cutters  41  to cut the tape T (or drives the half cutter  42  to perform the half cut for the tape To. After switching the flag F to 1 at S 187 , the CPU  82  restarts conveyance of the tape T at S 188 . 
     The CPU  82  at S 190  determines whether the tape To or T has reached the printing end position. When the tape To or T has reached the printing end position, the CPU  82  at S 195  controls the thermal head  22  to stop printing. The CPU  82  at S 200  determines whether the tape T has reached the cut position. When the tape T has reached the cut position, the CPU  82  at S 205  controls the drive motor  66  to stop conveyance of the tape To or T and at S 210  drives the full cutters  41  to cut the tape T, and this flow ends. The processings at S 200 -S 210  are one example of a second cutting processing. 
     In the flow in  FIG. 14 , when the negative decision (NO) is made at S 135 , the flow need not go directly to S 172  to execute the processings at S 172 -S 210  at which the no-printing conveyance is performed to establish the next pattern cycle, and the cutting is performed as described above. That is, before the processing at S 180 , the display  64  or  303  may be controlled to provide a notification for prompting the user to select whether the cutting processing is to be executed based on the cutting information in the print data after the no-printing conveyance by about an amount corresponding to the one pattern cycle, for example. This processing is one example of a first notification processing. In this configuration, when the user has operated the operation device  63  or  302  to select performing the cutting, the no-printing conveyance may be performed to the next pattern cycle to perform the cutting at S 172 -S 210 . It is noted that conveyance of the tape To or T needs to be stopped while the user is operating the operation device  63  or  302 . Thus, when the negative decision (NO) is made at S 135 , the CPU  82  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to stop the drive motor  66 . When the user has selected performing the cutting via the operation device  63  or  302 , the CPU  82  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to drive the drive motor  66 . In this case, in the case where the first portion  92  left in the preceding creation of the label L is short, and creation of the label L having the long first portion  92  is indicated in the current operation, it is possible to confirm an intension of the user about whether the no-printing conveyance is to be performed by the amount corresponding to the one pattern cycle to create the desired label shape. 
     In the flow in  FIG. 14 , as described above, when the negative decision (NO) is made at S 135 , the flow goes directly to S 172  to execute the processings at S 172 -S 210  at which the no-printing conveyance is performed to the next pattern cycle, and the cutting is performed. Instead of this configuration, the display  64  or  303  may be controlled to display a notification for prompting the user to select the shape (i.e., the type) of another label L creatable without the no-printing conveyance, for example. This processing is one example of a second notification processing. It is noted that, while the operation device  63  or  302  is being operated by the user, conveyance of the tape To or T needs to be stopped. Thus, when the negative decision (NO) is made at S 135 , the CPU  82  outputs a control signal to the drive motor  66  via the motor drive circuit  62  to stop the drive motor  66 . In this case, when the user has operated the operation device  63  or  302  to select the shape of the new label L in response to the notification, the CPU  82  controls the platen roller  25 , the full cutters  41 , and other relating components to cut the tape at the cutting position corresponding to the selected shape of the label L. This processing is one example of a third cutting processing. In this case, in the case where the first portion  92  left in the preceding creation of the label L is short, and creation of the label L having the long first portion  92  is indicated in the current operation, it is possible to confirm an intension of the user about whether the label shape is to be changed to avoid the no-printing conveyance by the amount corresponding to the one pattern cycle. 
     Effects 
     The following effects are achieved in the present embodiment. 
     In the present embodiment, as explained above with reference to, e.g.,  FIGS. 6A-9C , the user peels the label portion having the first portion  92 B and the second portion  91 B off from the separation sheet  54  and sticks the label portion to the adherend  19  to use the label portion as the flag label FL, for example. In these operations, an image is printed on the wide second portion  91 , and the relatively narrow first portion  92  is wrapped around and stuck to the adherend  19 , making it possible to associate the character/image information represented by the image with the adherend  19 . 
     In the tape To according to the present embodiment, as illustrated in, e.g.,  FIGS. 5A-5C , the first portions  92  and the second portions  91  are continuously arranged in the longitudinal direction of the tape To in the elongated label LL on the separation sheet  54  in the order of the first portion  92 A, the second portion  91 A, the first portion  92 B, the second portion  91 B, and so on. It is possible to flexibly satisfy users demand for the various uses of the label, by appropriately adjusting the dimensions, in the longitudinal direction of the tape, of the first portion  92  and the second portion  91  to be peeled in use (and constitute a portion of the label L) among the plurality of first portions  92 A,  92 B,  92 C, and so on and the second portions  91 A,  91 B,  91 C, and so on, for example, by cutting some midway portion of the first portion  92  and/or the second portion  91  in the longitudinal direction of the tape. 
     In the case where an amount of the character/image information in use is small, for example, the second portion  91  of the label portion to be peeled may be cut at some midway portion of the second portion  91  near the first portion  92  to shorten the second portion  91  of the label portion in the longitudinal direction of the tape, thereby preventing the second portion  91  from needlessly and obstrusively protruding from the cable after attachment of the label (see the flag label FL 2  in  FIGS. 7A-7C , for example). In the case where an amount of the character/image information in use is large, for example, the second portion  91  of the label portion to be peeled may not be cut at some midway portion of the second portion  91  (or the second portion  91  may be cut at a position far from the first portion  92 ) to increase the dimension of the second portion  91  of the label portion in the longitudinal direction of the tape, thereby reliably printing the entire character/image information on the second portion  91  (see the flag labels FL 1  and FL 3 -FL 5  in  FIGS. 6A-6C and 8A-9C , for example). 
     In the case where a thin cable is used as the adherend  19 , for example, the first portion  92  of the label portion to be peeled may be cut at its some midway portion near the second portion  91  to shorten or eliminate the dimension of the first portion  92  of the label portion in the longitudinal direction of the tape, thereby preventing generation of an obstructive remainder in wrapping (see the flag labels FL 3 -FL 5  in  FIGS. 8A-9C , for example). In the case where a thick cable is used as the adherend  19 , for example, the first portion  92  of the label portion to be peeled may not be cut at its some midway portion (or the first portion  92  may be cut at a position far from the second portion  91 ) to increase the dimension of the first portion  92  of the label portion in the longitudinal direction of the tape, thereby reliably wrapping the label around the cable to firmly attach the label to the cable (see the flag labels FL 1 , FL 2  in  FIGS. 6A-6C and 7A-7C ). 
     In the case where the label is used by being wrapped around the adherend  19  such as the cable as described above, from the viewpoint of achieving the firm attachment, the fourth length l 4  (see  FIG. 4B ) of the first portion  92  is preferably greater than or equal to the specific length determined in advance so as to correspond to the outside diameter of the adherend  19 , for example. Assuming the adherend  19  having an outside diameter of 3 mm, for example, it is considered that the specific length is about 15 mm that is the sum of (i) about 10 mm as the circumference (perimeter) of the adherend  19  and (ii) a mm as a slight additional length (see  FIG. 17A ). In this case, when the lable is wrapped around the adherend  19 , the first portion  92  is wrapped around an outer surface of the adherend  19  by an amount substantially equivalent to the circumference of the adherend  19  (see  FIG. 17B ). 
     However, if the fourth length l 4  is considerably greater than 15 mm, as illustrated in  FIG. 17C , after the first portion  92  is wrapped around the outer surface of the adherend  19  by an amount substantially equivalent to the circumference of the adherend  19 , the first portion  92  further extends on the second portion  91  to a position near an edge of the second portion  91 . If the first portion  92  is further longer, there is a possibility of the first portion  92  obstrusively protruding from the second portion  91 . In particular, as illustrated in  FIG. 17D , when the second portion  91  is folded into a half, the first portion  92  may protrude from the folded second portion  91 . Accordingly, from the viewpoint of using the flag label FL while preventing this unpreferable state, the fourth length l 4  is preferably greater than or equal to the specific length of 15 mm and less than the sum of the specific length and the third length l 3  (15 mm+l 3 ). Also, if the fourth length l 4  is greater than the sum of the specific length and the third length l 3  (15 mm+l 3 ), the first portion  92  is too long, which increases error in conveyance, resulting in deteriorated accuracy of the printing starting position and the cutting positions. 
     In the present embodiment, the tape includes the elongated label LL described above (having the label portions arranged continuously), which enables change in the length of each of the first portion  92  and the second portion  91  in the longitudinal direction of the tape, resulting in enhanced applications with fulfillment of user&#39;s demand for the various uses of the label. Also, it is possible to use the label smoothly with firm attachment by making the fourth length l 4  greater than or equal to the specific length and less than the sum of the specific length and the third length l 3 . 
     In the present embodiment, for example, the specific length is greater than or equal to 14 mm and less than or equal to 16 mm (15 mm in the above-described example). Thus, when the label is attached to the adherend  19  having an outside diameter of 3 mm, firm attachment is achieved with the additional length of about 5 mm. When the specific length is less than 14 mm, an amount of error in the cutting position with respect to the length of the first portion is large, making it difficult to accurately obtain the first portion having a length suitable for a desired use. 
     In the present embodiment, in particular, the through holes (i.e., the perforation)  56  arranged in the widthwise direction of the tape is formed in the central portion of the second portion  91  in the longitudinal direction of the tape. Thus, the second portion  91  is bent along the perforation  56  when peeled off from the separation sheet  54 , it is possible to create the flag label FL in which its portion (e.g., the first print region  91   a ) located on one side of the perforation  56  serves as a front print surface after attachment, and a portion (e.g., the second print region  91   b ) of the flag label FL which is located on the other side of the perforation serves as a back print surface after attachment. That is, it is possible to create the flag label FL with desired information printed on its front and back surfaces. 
     In the present embodiment, in particular, the elongated label LL is stuck to the one surface  54   a  of the separation sheet  54 , and the one surface  54   a  of the separation sheet  54  is exposed at an area located on an outer side of the elongated label LL in the widthwise direction of the tape. This configuration makes it easy for the user to peel the first portion  92  and the second portion  91  in use. 
     In the present embodiment, in particular, as illustrated in  FIG. 2 , the substrate  52   b  containing the elongated label LL is located on an inner side of the separation sheet  54  in the radial direction of the print-tape roll  51  in each of layers of the rolled tape To of the print-tape roll  51  which are stacked on each other in the radial direction. This configuration makes it difficult for the elongated label LL to be peeled off from the separation sheet  54  when compared with a configuration in which the tape To is rolled in a state in which the elongated label LL is located on an outer side of the separation sheet  54  in the radial direction. 
     In the present embodiment, the first portion  92  has the first length l 1  in the widthwise direction of the tape, and the largest dimension of the second portion  91  in the widthwise direction of the tape is the second length l 2  greater than the first length l 1 . In the case where the elongated label LL is peeled off from the separation sheet  54  and wrapped around the adherend  19  such as the cable as described above, from the viewpoint of higher durability when the elongated label LL is peeled off from the separation sheet  54  or after the elongated label LL is attached to the adherend  19 , it is preferable to reduce generation of stress concentration at a boundary between the first portion  92  and the second portion  91 . 
     In the present embodiment, as illustrated in  FIG. 5B , the elongated label LL has the first connecting length l 11  in the widthwise direction of the tape at the first position on the first connecting portion C 1  (specifically, the reducing shape portions  400 ) which connects the upstream end portion  92   u  of the first portion  92  and the downstream end portion  91   d  of the second portion  91  to each other, and the elongated label LL has the second connecting length l 12  greater than the first connecting length l 11  in the widthwise direction of the tape at the second position nearer to the center of the second portion  91  than the first position in the longitudinal direction of the tape. Specifically, as illustrated in  FIG. 5B , the outline of each of the reducing shape portions  400  has a continuously-curved shape (i.e., an arc shape), whereby the outline of each of the reducing shape portions  400  has a shape in which the dimension of the elongated label LL in the widthwise direction gradually increases toward the center of the second portion  91  in the longitudinal direction of the tape. This configuration reduces the stress concentration at the first connecting portion C 1  to improve the durability, when compared with a configuration in which the first edge of the first portion  92  which extends in the longitudinal direction of the tape (e.g., the long side of the rectangular shape) and the edge of the second portion  91  which extends in the widthwise direction of the tape (e.g., the short side of the rectangular shape) are orthogonal to each other at the first connecting portion C 1 , for example. As a result, it is possible to improve the durability when the elongated label LL is peeled off from the separation sheet  54  or after the elongated label LL is attached to the adherend  19 . Also, the curved shape in the first connecting portion C 1  reduces generation of the stress concentration at a boundary between the first portion  92  and the second portion  91  when the elongated label LL is peeled off from the separation sheet  54  or after the elongated label LL is attached to the adherend  19 , resulting in improved durability. 
     In the present embodiment, in particular, the longitudinal direction of the second portion  91  coincides with the longitudinal direction of the tape, and the second portion  91  has a substantially rectangular shape including the curved portions  91   r  at the four corners of the second portion  91 . This configuration reduces damage to the flag label FL due to contact or interference of an external object with the second portion  91  in a state in which the first portion  92  is wrapped around the adherend  19  such as the cable, resulting in further improvement in the durability. 
     In the present embodiment, in particular, the first edges  92   l  of the first portion  92  which extend in the longitudinal direction of the tape and the second edges  91   s  of the second portion  91  which extend in the widthwise direction of the tape are orthogonal to each other at the second connecting portion C 2  connecting the downstream end portion  92   d  of the first portion  92  and the upstream end portion  91   u  of the second portion  91  to each other. 
     That is, in the present embodiment, the second connecting portion C 2  of each of the first portions  92 A,  92 B,  92 C, and so on has the orthogonal connecting structure different from that of the first connecting portion C 1  located on an opposite side of the first portion  92  from the second connecting portion C 2 . As a result, most of the first portions  92 A,  92 B,  92 C, and so on in the longitudinal direction of the tape are effectively used as the first portions  92 A,  92 B,  92 C, and so on, and the durability is improved by the shape of the first connecting portion C 1 . 
     In the present embodiment, the slits  53  are formed on the outer portions of the second portion  91  in the widthwise direction of the tape. With this configuration, the peeled second portion  91  can be bent at the slits  53 . In particular, the dimension  15  of the second portion  91  in the widthwise direction of the tape at the slits  53  is less than the dimension of the other portions of the second portion  91  (the second length l 2  as the largest dimension in particular). The dimension  15  is 17 mm as one example. This configuration makes it possible to use the flag label FL in which the portion (e.g., the first print region  91   a ) of the second portion  91  which is located on one side of the slits  53  serves as a front print surface after attachment, and the portion (e.g., the second print region  91   b ) of the second portion  91  which is located on the other side of the slits  53  serves as a back print surface after attachment. That is, it is possible to use the flag label FL with desired information printed on its front and back surfaces. In particular, in addition to the slits  53  formed in the opposite end portions of the tape, the perforation  56  is formed at the central portion of the second portion  91  in the longitudinal direction of the tape. This perforation  56  further facilitates bending of the peeled second portion  91 . 
     In the present embodiment, in particular, the first length l 1  of the first portion  92  in the widthwise direction of the tape is less than or equal to one third of the second length l 2  of the second portion  91  in the widthwise direction of the tape, for example. With this configuration, the dimension of the first portion  92  in the widthwise direction of the tape is reliably less than the dimension of the second portion  91  in the widthwise direction of the tape. As a result, the first portion  92  is easily wrapped around the adherend  19  such as the cable in the attachment when compared with a configuration in which the dimension of the first portion  92  in the widthwise direction of the tape is substantially equal to the dimension of the second portion  91  in the widthwise direction of the tape, for example. Even in the case where the adherend  19  such as the cable is disposed in a curved manner, the narrow first portion  92  is easily and reliably attached to the cable. Also, twisting the second portion  91  after the attachment makes it easy for the second portion  91  to rotate, about an axis extending in the longitudinal direction of the tape, relative to the first portion  92  wrapped around the adherend  19  such as the cable, making it easy for the user to visually recognize the character/image information on the second portion  91 . 
     In the present embodiment, in particular, in manufacturing of the tape To, the substrate  52   b  having the same dimension as that of the separation sheet  54  in the widthwise direction of the tape To is stucked to the one surface  54   a  of the strip-shaped separation sheet  54  in advance, and the cut frame  57  forming the outline of the elongated label LL is formed in the substrate  52   b , for example. Then, during conveyance of the entire strip-shaped separation sheet  54  and the entire substrate  52   b , the outside-label portion D of the substrate  52   b  which is located outside the cut frame  57  is peeled off and removed from the separation sheet  54  while leaving the elongated labels LL of the substrate  52   b  which correspond to regions inside the cut frame  57 . As a result, the one surface  54   a  of the separation sheet  54  is exposed on an outer side of the elongated label LL in the widthwise direction of the tape, that is, the one surface  54   a  in the first outer portions  54 B and the second outer portions  54 A is exposed. 
     As described above, the first connecting portion C 1  includes the reducing shape portions  400  each having the outline of the continuously-curved shape (e.g., the arc shape), making it easy to smoothly peel the outside-label portion D without breaking the outside-label portion D during operation. This improves productivity in manufacturing of the tape. The above-described more smoothly peeling enables increase in viscosity of the adhesive layer  52   a  provided on a sticking surface of the substrate  52   b  which is nearer to the separation sheet  54 . That is, the tape may be of a heavy-release type (a heavy-peeling type). In this case, it is possible to more firmly attach the elongated label LL to the adherend  19  such as the cable in the above-described attachment. 
     In the present embodiment, in particular, the first connecting portion C 1  is located downstream of the second portion  91 . Thus, when the tape T is discharged from the tape cartridge  100 , the first connecting portion C 1  is discharged in advance of the corresponding second portion  91 . In this case, in the above-described peeling, the user in many cases peels the elongated label LL by peeling the label LL off from the separation sheet  54  in the order of the first portion  92  and the second portion  91  while holding the first portion  92  with user&#39;s hand. In this peeling manner, a particularly large load is imposed on the first connecting portion C 1  between the first portion  92  peeled off from the separation sheet  54  first and the second portion  91  having not peeled off from the separation sheet  54  yet, so that the stress concentration easily occurs. Accordingly, the effect of reducing the stress concentration in the above-described configuration is particularly effective. 
     In the present embodiment, as described above, the cutting position of the first portion  92  and the cutting position of the second portion  91  are changed variously to change the shape of the label L variously. This configuration provides various uses of the label which are demanded by the user. Since each change in the cutting positions requires the user to set the cutting positions corresponding to the shape of the label L to be created, the setting of the cutting positions is preferably simple. 
     Thus, in the present embodiment, the CPU  301  of the operation terminal  300  executes the program for creating the label. By executing this program, the CPU  301  at S 5  in  FIG. 11  obtains the templates TP each containing the image information representing (i) a corresponding one of the labels L having shapes different from each other and (ii) and a corresponding one of the flag labels FL having shapes different from each other. Thereafter, the CPU  301  at S 10  displays the images respectively representing the labels L, based on the obtained templates TP. When the user having viewed these images selects one of the images on the operation device  302 , the CPU  301  creates the cutting-position information (representing two of the cutting positions FC 1 -FC 5  and FC 1 ′-FC 4 ′, for example) corresponding to the selected image and at S 75  transmits the created cutting-position information to the printer  1 . 
     With these processings, when the user selects the image displayed on the display  303  and representing the label L or the flag label FL the user wants to create, the first portion  92  and the second portion  91  are automatically cut at the cutting positions corresponding to the selection, thereby eliminating the need to perform the above-described complicated setting of the cutting positions. This improves convenience to the user. 
     In the present embodiment, the cutting positions of the tape T in cutting of the first portion  92  and the second portion  91  may be changed to create the label L having one of various shapes which is desired by the user. This configuration provides various uses of the label which are demanded by the user. The mark M 1  and the mark M 2  are provided on the tape To to set at least two types of the positions at which the tape T are cut by the full cutters  41  or the half cutter  42 . Thus, the cutting positions FC of the first portion  92  or the second portion  91  may be changed desirably using the two marks M 1 , M 2  to reliably fulfill user&#39;s demand for the various uses of the label. With this configuration, in the present embodiment, the tape includes the elongated label LL having the above-described continuous structure, and the cutting positions FC of the tape T are changed using the two marks M 1 , M 2 , which enables change in the length of each of the first portion  92  and the second portion  91  in the longitudinal direction of the tape, resulting in enhanced applications with fulfillment of user&#39;s demand for the various uses of the label. 
     The second portion  91  has the second length l 2  greater than the first length l 1  of the first portion  92 . Thus, in the form of the label L, an image is formed on the relatively wide second portion  91  to print information as much as possible, and the relatively narrow first portion  92  is easily wrapped around the adherend  19  such as the cable. Furthermore, there is a relatively large distance between (i) the optical sensor  65  configured to sense the marks M 1 , M 2  and (ii) the thermal head  22  and the full cutters  41 . Thus, by providing the marks M 1 , M 2  on the second portion  91  or a region corresponding to the second portion  91 , it is possible to cut the first portion  92  well. 
     In the present embodiment, in particular, the length w 1  of the mark M 1  in the longitudinal direction of the tape is different from the length w 2  of the mark M 2  in the longitudinal direction of the tape. Thus, when the two marks M 1 , M 2  are detected by the optical sensor  65  during conveyance of the tape To as described above, it is possible to easily identify which mark is detected, based on the length of the time of the detection. 
     In the present embodiment, in particular, the length w 2  of the mark M 2  is less than the length w 1  of the mark M 1 . This configuration has the following significance. In the case where the tape To or T is conveyed with the first portion  92  as a downstream portion and the second portion  91  as an upstream portion as described above and in the case where the mark M 2  is detected at a timing later than detection of the mark M 1 , even if a certain part of the first portion  92  has passed through the position of the full cutters  41  at this point, the second portion  91  located on the rear side of the first portion  92  in some cases has not reached the position of the full cutters  41  or the thermal head  22 . Thus, this timing may be used as a timing of start of printing on the second portion  91  by the thermal head  22 . In other words, when the mark M 2  is detected, it is possible to consider that the positioning of the tape T to the printing starting position is completed. In this case, since a relatively large amount of information is in most cases printed on the second portion  91 , it is preferable to quickly determine the start of the printing. A slight delay in the start of the printing may lead to difficulty in printing of all the to-be-printed information on the second portion  91 . 
     Thus, in the present embodiment, as described above, the length w 2  of the mark M 2  in the longitudinal direction of the tape is less than the length w 1  of the mark M 1  in the longitudinal direction of the tape. This configuration expedites detection of the mark M 2 , thereby avoiding the above-described problem. 
     In the present embodiment, in particular, the mark-to-mark distance LM between the upstream end portion M 1   u  of the mark M 1  and the upstream end portion M 2   u  of the mark M 2  is less than the fourth length l 4  of the first portion  92  (see  FIG. 12C ). This configuration has the following significance. That is, the mark M 1  can be used for identification of the cutting position in the case where the first portion  92  is not cut at some midway position thereon, and the mark M 2  can be used for identification of the cutting position in the case where the first portion  92  is cut at some midway position thereon in the present embodiment as described above. If the mark-to-mark distance LM between the upstream end portion M 1   u  of the mark M 1  and the upstream end portion M 2   u  of the mark M 2  is greater than the length l 4  of the first portion  92  in this case, the entire first portion  92  may have passed through the position of the full cutters  41  at the timing of detection of the mark M 2 , leading to a possibility that the tape T cannot be cut at the first portion  92 . 
     To solve this problem, the mark-to-mark distance LM between the mark M 1  and the mark M 2  is less than the length l 4  of the first portion  92  in the present embodiment. This configuration avoids the above-described problem and makes it possible to reliably cut the first portion  92  at some midway position thereon. 
     In the present embodiment, in particular, the distance lM 1  from the downstream end portion  92   d  of the first portion  92  to the downstream end portion M 1   d  of the mark M 1  is less than the distance L 1  from the output opening P (specifically, the upstream end of the output opening) to the opening  104 . This configuration has the following significance. 
     That is, in the present embodiment as described above, the label L is created by printing an image on the second portion  91  during conveyance of the tape To discharged from the tape cartridge  100  mounted on the printer  1  and by thereafter cutting the tape T. In this operation, the mark M 1  is used for control for determining the tape cutting position. In this case, the position of the output opening P substantially corresponds to the position of the full cutters  41  provided in the printer  1 , and the position of the opening  104  substantially corresponds to the position of the optical sensor  65  provided in the printer  1  to detect the mark M 1 , for example. 
     If the distance lM 1  from the downstream end portion  92   d  of the first portion  92  to the downstream end portion M 1   d  of the mark M 1  is greater than the distance L 1  from the output opening P to the opening  104  (specifically, the upstream end of the opening  104 ), when the mark M 1  is detected by the optical sensor  65  through the opening  104 , the downstream end portion  92   d  of the first portion  92  may have already passed through the position of the output opening P corresponding to the position of the full cutters  41 , resulting in possibility of difficulty in cutting the tape T at an appropriate position (determined in the positioning control) in the first portion  92 . 
     To solve this problem, in the present embodiment, the distance lM 1  from the downstream end portion  92   d  of the first portion  92  to the downstream end portion M 1   d  of the mark M 1  is less than the distance L 1  from the output opening P to the opening  104 . This configuration avoids the above-described problem and makes it possible to reliably cut the tape T at an appropriate position (determined in the positioning control) in the first portion  92  when the mark M 1  is detected by the optical sensor  65 . 
     In the present embodiment, in particular, the distance lM 2  from the downstream end portion  91   d  of the second portion  91  to the upstream end portion M 2   u  of the mark M 2  is less than the distance L 2  from the recessed portion Q to the opening  104  (specifically, the downstream end of the opening  104 ). This configuration has the following significance. 
     That is, in the present embodiment, as in the above-described case, the label L is created by printing an image on the second portion  91  during conveyance of the tape To discharged from the tape cartridge  100  mounted on the printer  1  and by thereafter cutting the tape T. In this operation, the mark M 2  is used for control for determining the position at which printing on the second portion  91  is started. In this case, the position of the recessed portion Q substantially corresponds to the printing position of the thermal head  22  provided in the printer  1 , for example. 
     If the distance lM 2  from the downstream end portion  91   d  of the second portion  91  to the mark M 2  is greater than the distance L 2  from the recessed portion Q to the opening  104 , when the mark M 2  is detected by the optical sensor  65  through the opening  104 , the downstream end portion  91   d  of the second portion  91  may have already passed through the position of the recessed portion Q corresponding to the printing position of the thermal head  22 , resulting in possibility that printing cannot be started from an appropriate position (determined in the positioning control) in the second portion  91 . 
     To solve this problem, in the present embodiment, the distance lM 2  from the downstream end portion  91   d  of the second portion  91  to the mark M 2  is less than the distance L 2  from the recessed portion Q to the opening  104 . This configuration avoids the above-described problem and makes it possible to reliably start printing from an appropriate position (determined in the positioning control) in the second portion  91  when the mark M 2  is detected by the optical sensor  65 . 
     In the present embodiment, the cutting positions can be desirably changed using the marks M 1 , M 2  to satisfy user&#39;s demand for the various uses of the label as described above. In this case, depending upon the cutting position FC in the preceding creation of the label, there is a possibility that a desired label shape intended by the user cannot always be obtained in the current creation of the label without any processing. Thus, processings to be executed are changed by the CPU  82 , depending upon whether the mark M 1  is detected after the start of conveyance for the current creation of the label and whether the second mark or the opening is detected. 
     That is, in the case where an upstream end portion of the label L is created in the preceding creation of the label by cutting the first portion  92  at some midway position therein in the longitudinal direction of the tape and in the case where the remaining first portion  92  is short (that is, in the case where the label L 4  is created), for example, the optical sensor  65  detects the mark M 2  without detecting the mark M 1  after the start of conveyance in the current creation of the label. In consideration of a possibility that the length of the remaining first portion  92  is short, at the start of conveyance as described above, the CPU  82  at S 135  in  FIG. 14  determines whether the label having a shape corresponding to the print data obtained at S 130  is creatable in a pattern cycle containing the detected mark M 2 . 
     Since the length of the remaining first portion is short as described above, the label L including the long first portion  92  (i.e., the label L 1  or L 2 ) cannot be created in the current pattern cycle as described above. Thus, in the case where the obtained print data indicates creation of the label L including the long first portion  92  (i.e., the label L 1  or L 2 ), it is determined that the creation of the label in the current pattern cycle is impossible. As a result, the CPU  82  determines that the creation of the label L including the long first portion  92  is to be executed in the next pattern cycle subsequent to the current pattern cycle, for example (see S 180 -S 210 ). 
     In the case where the remaining first portion  92  is long (that is, in the case where one of the labels L 1 , L 2 , L 3 , L 5  is created), the mark M 1  is detected by the optical sensor  65  after the start of conveyance in the current creation of the label. In this case, in response to the first detection signal (noted that the CPU  82  ignores the second detection signal corresponding to detection of the mark M 2  and input after the first detection signal), the CPU  82  at S 140 -S 170  causes cutting at the cutting position FC based on the print data in the above-described pattern cycle containing the detected mark M 1 , regardless of the contents of the print data, thereby creating the label L having the shape desired by the user. 
     In the present embodiment as described above, when the cutting positions FC of the tape T are changed using the two marks M 1 , M 2 , the desired label shape intended by the user can be obtained regardless of the cutting positions FC in the preceding creation of the label, resulting in enhanced applications with fulfillment of user&#39;s demand for the various uses of the label. 
     In the present embodiment, in particular, when the CPU  82  determines at S 135  that creation of the label is impossible in the above-described pattern cycle, cutting is performed at the cutting position FC based on the print data in the next pattern cycle subsequent to the pattern cycle containing the detected mark M 2 . This processing achieves the desired label shape intended by the user even in the case where the first portion  92  left in the preceding creation of the label is short, and the print data indicates creation of the label L including the long first portion  92  in the current creation of the label. 
     In the present embodiment, in particular, the CPU  82  obtains and refers to the label-creatable information contained in the matching table (see  FIG. 16 ) and determines whether the label L is creatable. Thus, by using the label-creatable information of the matching table stored in advance, the CPU  82  can reliably determine whether the label L having the shape desired by the user is creatable in the above-described pattern cycle. 
     In the present embodiment, in particular, the CPU  82  identifies which of the first detection signal and the second detection signal is input, based on a period of detection of the optical sensor  65  which corresponds to the length w 1  or w 2  of the mark M 1  or the mark M 2 . This processing easily and accurately identifies which of the mark M 1  and the mark M 2  is detected, based on whether the period of detection of the optical sensor  65  is long or short. 
     In the present embodiment, in particular, the CPU  82  obtains and refers to the detection-period information contained in the mark identification table (see  FIG. 15 ) and identifies whether the detection signal input from the optical sensor  65  is the first detection signal or the second detection signal. By using the detection-period information of the mark identification table stored in advance, the CPU  82  can reliably identify whether the mark detected by the optical sensor  65  is the mark M 1  or the mark M 2 . 
     In the present embodiment, in particular, in the case where not the first detection signal but the second detection signal is received from the optical sensor  65  after the start of conveyance of the tape To and in the case where the CPU  82  at S 135  determines that creation of the label is possible in the current pattern cycle, cutting is performed at the cutting position FC based on the print data in the pattern cycle containing the detected mark M 2 . Accordingly, even in the case where the first portion  92  left in the preceding creation of the label is short, for example, when the print data indicates creation of the label having the short first portion  92  (i.e., any of the labels L 3 -L 5 ), it is possible to reliably obtain the desired label shape intended by the user. 
     Modifications 
     While the embodiment has been described above, it is to be understood that the disclosure is not limited to the details of the illustrated embodiment, but may be embodied with various changes and modifications, which may occur to those skilled in the art, without departing from the spirit and scope of the disclosure. 
     (i) Variations in Arrangement of First Portions 
     It is noted that the configuration of the tape T is not limited to that illustrated in  FIGS. 5A and 5B . For example, as illustrated in  FIG. 18A , two first portions  92  may be provided on one side of one second portion  91  in the longitudinal direction of the tape. In this example, the two first portions  92  are provided downstream of the second portion  91  in the longitudinal direction of the tape. These two first portions  92  are different from each other in position in the widthwise direction of the tape and have line symmetry with respect to the center line k in the widthwise direction of the tape. 
     Also, as illustrated in  FIG. 18B , one first portion  92  may be provided on one side (a downstream side in this example) of one second portion  91  in the longitudinal direction of the tape at a position located on any of opposite sides of the center line k in the widthwise direction of the tape, for example. 
     (ii) Variations in Reducing Shape Portion 
     Each of the reducing shape portions  400  configured to reduce stress concentration at the first connecting portion C 1  has the continuously-curved shape in  FIG. 5B  but may have different shapes. 
     For example, as illustrated in  FIG. 19A , the outline of each of the reducing shape portions  400  provided at the first connecting portion C 1  is shaped like a wedge. The distance between these reducing shape portions  400  in the widthwise direction of the tape linearly increases toward the center of the second portion  91  in the longitudinal direction of the tape. In a modification of the reducing shape portions  400  in  FIG. 19A , as illustrated in  FIG. 19B , the distance between outer edges of the reducing shape portions  400  in the widthwise direction of the tape linearly increases to the dimension  12  of the second portion in the widthwise direction of the tape. In a modification of the reducing shape portions  400  in  FIG. 19B , as illustrated in  FIG. 19C , the distance between outer edges of the reducing shape portions  400  in the widthwise direction of the tape linearly does not increase, but the outline of each of the reducing shape portions  400  is curved in an arc shape. In any of the modifications, in the first connecting portion C 1 , the second connecting length l 12  at the second position located nearer to the center of the second portion  91  than the first position is longer than the first connecting length l 11  at the first position as in the configuration in  FIG. 5B . These modifications achieve the same effects as obtained by the reducing shape portions  400  in  FIG. 5B . 
     (iii) Case where Mark for Cutting Along Perforation is Provided 
     As described above with reference to  FIGS. 5C and 7A-7C , when creating the label L 2 , the printed tape T needs to be accurately cut at the cutting position FC 4  that is the same position as the perforation  56  in the longitudinal direction of the tape. In a modification, as illustrated in  FIG. 20 , a mark M 3  (as one example of a third mark and a third positioning mark) is formed on the tape To. This mark M 3  is different from the marks M 1 , M 2  and used for positioning in cutting at the cutting position FC 4 . In one example, when converted into the number of dots in the thermal head  22 , the length of the mark M 3  in the longitudinal direction of the tape is 50 dots (about 4 mm when the number of dots in the thermal head  22  is assumed to be 360 dpi). 
     That is, in the example illustrated in  FIG. 20 , the mark M 3  corresponds to the marks M 1 , M 2  formed on the second back portion  191 A located on the right back from the second portion  91 A and is formed on the first outer back portion  154 B located on one side (an upper side in  FIG. 20 ), in the widthwise direction of the tape, of the first back portion  192 B corresponding to the first portion  92 B located adjacent to and upstream of the second portion  91 . The mark M 3  is different from the mark M 1  and the mark M 2  in configuration. 
     In this modification, a distance X 3  between the mark M 3  and the perforation  56  in the longitudinal direction of the tape is equal to the sensor-to-cutter distance X 1 . 
       FIG. 21  illustrates one example of a mark recognition table in the case where the mark M 3  is provided in addition to the marks M 1 , M 2 . As in  FIG. 15 , the table illustrated in  FIG. 21  stores a relationship between each of the marks M 1 , M 2 , M 3  and the corresponding detection-period information. 
     In this table, as in the above-described table, in the case where the detection period of the detection signal output from the optical sensor  65  is greater than or equal to the length equivalent to 125 dots and less than or equal to the length equivalent to 175 dots, it is considered that the mark M 1  is detected. Also, in the case where the detection period of the detection signal output from the optical sensor  65  is greater than or equal to the length equivalent to 75 dots and less than the length equivalent to 125 dots ( 124  in  FIG. 15 ), it is considered that the mark M 2  is detected. In the case where the detection period of the detection signal output from the optical sensor  65  is greater than or equal to a length equivalent to 25 dots and less than the length equivalent to 75 dots ( 74  in  FIG. 15 ), it is considered that the mark M 3  is detected. That is, in this example, the length of the mark M 3  in the longitudinal direction of the tape (i.e., the distance from an upstream end to a downstream end of the mark M 3 ) is less than each of the length w 1  of the mark M 1  in the longitudinal direction of the tape and the length w 2  of the mark M 2  in the longitudinal direction of the tape (see  FIG. 20 ). 
     Also in the present modification, the CPU  82  executes the determination at S 135  in  FIG. 14  by obtaining information (e.g., label-creatable information) stored in a table illustrated in  FIG. 22  (e.g., a matching table) prepared and stored in the ROM  83  or another similar device in advance and by using the obtained information. It is noted that obtaining the information is another example of the label-creatable-information obtaining processing. In the table illustrated in  FIG. 22 , as in the table in  FIG. 16 , in the case where the mark M 1  is detected first, any of the five labels L 1 -L 5  is creatable in this pattern cycle (see marks “∘”). In the case where the mark M 2  is detected first, any of the labels L 3 -L 5  is creatable in this pattern cycle (see marks “∘”). In the case where the mark M 3  is detected first, none of labels L 1 -L 5  is not creatable in this pattern cycle (see marks “×”). 
     While these two tables are stored in the printer  1  (in the ROM  83 , for example) in this modification, the CPU  82  may access and read the tables stored in a device outside the printer  1  (as other examples of the first and second storages). 
     In the present modification, in creation of the label L 2 , the mark M 3  different from the marks M 1 , M 2  is used when the tape T is cut at the cutting position F 4  located at the same position as the perforation  56  formed in the central portion of the second portion  91  in the longitudinal direction of the tape. This configuration enables control for determining the tape cutting position accurately. 
     (iv) Other Variations in Position of Mark 
     (iv-i) Case where First Portion is Long 
     That is, as illustrated in  FIG. 23A , in the case where the length of each of the first marks  92 A,  92 B,  92 C, and so on in the longitudinal direction of the tape is relatively long, at least one of the marks M 1 , M 2 , e.g., the mark M 1 , may be formed on the first back portion  192  located on the right back from the first portion  92  or the first outer back portions  154 B located on one side of the first back portion  192  in the widthwise direction of the tape. In this configuration, however, the distance lMA from the downstream end portion  92   d  of the first portion  92  to the mark M 1  in the longitudinal direction of the tape needs to be less than or equal to the sensor-to-cutter distance X 1 . In the illustrated example, the mark M 1  is formed on the first outer back portion  154 B corresponding to the first back portion  192 A located on the right back of the first portion  92 A, the mark M 2  is formed on the second back portion  191 A located upstream of the first back portion  192 A (specifically, the mark M 2  is formed downstream of the perforation  56  on the second back portion  191 A), and the mark M 3  is formed on the first back portion  192 B located upstream of the second back portion  191 A. 
     In this modification, each of the marks M 1 , M 2  may be formed on the other surface  54   b  of the separation sheet  54  across the length of the first portion  92  or the second portion  91  in the widthwise direction of the tape (see the marks M 1 ′, M 2 ′, M 3 ′ in  FIG. 23A ). This configuration enables the optical sensor  65  to reliably detect the marks M 1 ′, M 2 ′, M 3 ′ at any position of the tape To in its widthwise direction. In the configurations in  FIGS. 12B, 12C, 13A, 13B, and 20 , though not illustrated, each of the marks M 1 , M 2 , M 3  may be formed on the other surface  54   b  of the separation sheet  54  across the length of the tape in its widthwise direction. 
     (iv-ii) Case where First Portion is Short 
     That is, as illustrated in  FIG. 23B , in the case where the length of each of the first marks  92 A,  92 B,  92 C, and so on in the longitudinal direction of the tape is relatively short, both of the marks M 1 , M 2  may be formed on the second back portion  191  located on the right back of the second portion  91  or the second outer back portions  154 A located on one side of the second back portion  191  in the widthwise direction of the tape. Also in this case, the distance lMA from the downstream end portion  92   d  of the first portion  92  to the mark M 1  in the longitudinal direction of the tape needs to be less than or equal to the sensor-to-cutter distance X 1 . 
     In the illustrated example, both of the marks M 1 , M 2  are formed on the second back portion  191 A, located upstream of the first back portion  192 A, at a position located upstream of the perforation  56 . Also, the mark M 3  is formed on the first outer back portion  154 B corresponding to the first back portion  192 B located upstream of the second back portion  191 A. 
     (v) Case where Openings are Provided Instead of Marks 
     That is, instead of the marks M 1 , M 2  illustrated in, e.g.,  FIGS. 12B and 12  C, as illustrated in  FIG. 24 , an opening H 1  (as one example of a first opening) and an opening H 2  (as one example of a second opening) may be formed in the tape To. Each of the openings H 1 , H 2  may be any of a through hole and a blind hole detectable by the optical sensor  65 . In this example, the dimension of the separation sheet  54  in the widthwise direction of the tape is greater than the largest dimension of the elongated label LL in the widthwise direction (i.e., the distance l 2 ). Also, each of the openings H 1 , H 2  is formed in the separation sheet  54  at an exposed region (specifically, the second outer back portion  154 A) on which the elongated label LL is not provided and which is located on one side (an upper side in  FIG. 24 ) of the elongated label LL in the widthwise direction of the tape. Also, each of the openings H 1 , H 2  is formed so as to correspond to the second portion  91 A in the widthwise direction of the tape. 
     In this configuration, dimensional and positional relationships between the openings H 1 , H 2  are the same as those between the marks M 1 , M 2 . That is, an upstream end portion H 1   u  of the opening H 1  and an upstream end portion H 2   u  of the opening H 2  are different from each other in position in the longitudinal direction of the tape, and a downstream end portion H 1   d  of the opening H 1  and a downstream end portion H 2   d  of the opening H 2  are different from each other in position in the longitudinal direction of the tape. That is, the distance lMB from the downstream end portion  92   d  of the first portion  92  to the opening H 2  in the longitudinal direction of the tape is greater than the distance lMA (=the distance lM 1 ) from the downstream end portion  92   d  of the first portion  92  to the opening H 1  in the longitudinal direction of the tape. The upstream end portion H 1   u  of the opening H 1  is located downstream of the downstream end portion H 2   d  of the opening H 2 . 
     The length of the opening H 1  in the longitudinal direction of the tape (i.e., a distance from the upstream end portion H 1   u  of the opening H 1  to the downstream end portion H 1   d  thereof, which distance is in this example equal to the length w 1  that is the same as that in the above-described embodiment) is different from the length w 2  of the opening H 2  in the longitudinal direction of the tape (i.e., a distance from the upstream end portion H 2   u  of the opening H 2  to the downstream end portion H 2   d  thereof, which distance is in this example equal to the length w 2  that is the same as that in the above-described embodiment). Specifically, the length w 2  of the opening H 2  is less than the length w 1  of the opening H 1 , for example. An opening-to-opening distance, not illustrated, between the upstream end portion H 1   u  of the opening H 1  and the upstream end portion H 2   u  of the opening H 2  in the longitudinal direction of the tape (which distance is equal to the mark-to-mark distance LM) is less than the length l 4  of the first portion  92 . 
     As a relationship with the tape cartridge  100 , a distance from the downstream end portion  92   d  of the first portion  92  to the downstream end portion H 1   d  of the opening H 1  (which distance is equal to the distance lM 1  that is the same as that in the above-described embodiment) is less than the distance L 1  (see  FIG. 3 ) from the output opening P (specifically, the upstream end of the output opening) to the opening  104 . A distance from the downstream end portion  91   d  of the second portion  91  to the upstream end portion H 2   u  of the opening H 2  (which distance is equal to the distance lM 2  that is the same as that in the above-described embodiment) is less than the distance L 2  (see  FIG. 3 ) from the recessed portion to the opening  104  (specifically, the downstream end of the opening  104 ). 
     This modification with the openings H 1 , H 2  instead of the marks M 1 , M 2  also achieves the same effects as obtained in the above-described embodiment. Also, the openings H 1 , H 2  are formed in the separation sheet  54  at the second outer back portion  154 A located outside the elongated label LL. This configuration enables the above-described positioning of the tape To or T without reduction in strength of the label L due to the openings formed in the elongated label LL. 
     Though not illustrated, the mark M 3  may be replaced with an opening. This modification also achieves the same effects as described above. 
     (vi) Applications to Standalone Type 
     In the above-described embodiment, the procedure in  FIG. 10  is performed by executing the processings in the flow in  FIG. 11  in the operation terminal  300  connected to the printer  1  so as to transmit and receive information, but the present disclosure is not limited to this configuration. That is, the procedure in  FIG. 10  may be performed by executing the processings in the flow in  FIG. 11  in a printer having a configuration similar to that of the printer  1  (i.e., a printer of the standalone type which is capable of operating alone). In this modification, for example, the following configuration and processings are established and executed: the EEPROM  84  stores the templates TP and a program similar to the application program  320 ; the CPU  82  reads the program to execute the processing at S 5  in  FIG. 11  (the obtaining procedure) to obtain the templates TP; the CPU  82  at S 10  (the image display procedure) controls the display  64  to display the screen  303 A (noted that the CPU  82  executing this processing is one example of a display controller); the CPU  82  at S 15  (the selection accepting procedure) to accept a result of selection of the template TP (noted that the CPU  82  executing this processing is one example of a selection accepter); the CPU  82  at S 20 -S 55  controls the display  64  to display the screens  303 B- 303 E and accepts inputs and selections (noted that the processings S 20  and S 45  are one example of the area display procedure); the CPU  82  at S 65  controls the display  64  to display the preview screen  303 F; and when the print instruction is received, the CPU  82  at S 75  transmits the print data to the label creating mechanism including the thermal head  22 , the thermal-head drive circuit  61 , the ribbon take-up shaft  125 , the conveying-roller drive shaft  23 , the drive motor  66 , the motor drive circuit  62 , the full cutters  41 , the drive motor  71 , the motor drive circuit  70 , the half cutter  42 , the drive motor  73 , and the motor drive circuit  72  (noted that the CPU  82  executing this processing is one example of an information transmitter). This modification also achieves the same effects as described above. 
     (vii) Others 
     In the above-described description, each of the wordings “orthogonal”, “parallel”, “planar”, and so on is not used in a strict sense. That is, tolerance and error in designing and manufacturing are allowed for these wordings, and the wordings “orthogonal”, “parallel”, “planar”, and so on respectively mean “substantially orthogonal”, “substantially parallel”, “substantially planar”, and so on. 
     In the above-described description, likewise, each of the wordings “same”, “equal”, “different”, and so on in dimension and size in external appearance is not used in a strict sense. That is, tolerance and error in designing and manufacturing are allowed for these wordings, and the wordings “same”, “equal”, “different”, and so on respectively mean “substantially same”, “substantially equal”, “substantially different”, and so on. It should be understood that each of the wordings “same”, “equal”, “different”, and so on is used in a strict sense for values used for determination or separation such as threshold values and reference values. 
     Each arrow in  FIG. 4  indicates one example of a flow of signals and does not limit the direction of flow of the signals. 
     The flow charts illustrated in  FIGS. 11 and 14  are embodied by way of example. For the flow charts, processings may be added, removed, altered, combined, and reordered without departing from the spirit of the scope of the present disclosure, for example. 
     The techniques in the embodiments and modifications may be combined with each other as needed. 
     It is to be understood that the disclosure is not limited to the details of the illustrated embodiments and modifications, but may be embodied with various changes and modifications, which may occur to those skilled in the art, without departing from the spirit and scope of the disclosure.