Patent Publication Number: US-11379914-B1

Title: Managed account continuum system and method

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     This application is a continuation of U.S. patent application Ser. No. 15/290,830, entitled “Managed Account Continuum System and Method,” filed Oct. 11, 2016, which claims the benefit of U.S. Provisional Application No. 62/240,332, entitled “Managed Account Product Continuum System and Method,” filed Oct. 12, 2015, which are hereby incorporated by reference in their entireties for all purposes. 
    
    
     BACKGROUND 
     The present disclosure relates generally to systems and methods for offering a managed account, and more specifically, to a managed account product continuum for various financial service products. 
     Modern businesses offer an array of services (e.g., financial services) that are electronically accessible, such as via the Internet. For example, modern businesses may offer banking and savings services, investment services, insurance services, mortgage services, annuities products, and other services through the Internet. However, it is now recognized that there is a continued need for improving interfacing with, and management of, various products to facilitate ease of access and understanding for users. 
     BRIEF DESCRIPTION 
     A system in accordance with an embodiment of the present disclosure includes a server operable to communicatively couple with a customer interface device (CID) such that state-of-life inputs from the CID are communicated to the server. The server includes a memory configured to store the state-of-life inputs and to store a program executable by a processor of the server. The server also includes a processor, where the processor is configured to execute the program such that the program determines a financial service product based on the state-of-life inputs and such that the server communicates, to the CID, a recommendation of the financial service product. The processor is also configured to format selections made by the customer from the recommendation on a single-rail managed account product continuum having two or more financial service products. 
     A method of providing a single-rail managed account product continuum in accordance with an embodiment of the present disclosure includes receiving, from a customer interface device (CID), state-of-life inputs of the customer. The method also includes determining, based at least in part on the state-of-life inputs, a recommendation of one or more financial service products for the customer. The method also includes communicating, to the CID, the recommendation of the one or more financial service products for the customer. The method also includes receiving, from the CID, a selected financial service product selected by the customer from the recommendation of the one or more financial service products. The method alo includes formatting, on a first graphical user interface (GUI) viewable on a display of the CID, the selected financial service product disposed on the single-rail managed account product continuum along with other of the customer&#39;s financial service products. 
     A method of generating a feature continuum of a financial service product in accordance with an embodiment of the present disclosure includes receiving, from a customer, state-of-life inputs. The method also includes generating, based at least in part on the state-of-life inputs, a recommendation of one or more selectable features corresponding with the financial service product. The method also includes displaying the recommendation in a first stream of a first graphical user interface (GUI). The method also includes receiving, from the customer, a selected feature from the one or more selectable features of the recommendation. The method also includes displaying the selected feature in a second stream of the first GUI. The method also includes displaying in the first stream, the second stream, or both an effect of the one or more selectable features, the selected feature, or both, respectively, on the financial service product. 
    
    
     
       DRAWINGS 
       These and other features, aspects, and advantages of the present disclosure will become better understood when the following detailed description is read with reference to the accompanying drawings in which like characters represent like parts throughout the drawings, wherein: 
         FIG. 1  is a schematic representation of an embodiment of a customer interface device (CID), in accordance with an aspect of the present disclosure; 
         FIG. 2  is a process flow diagram illustrating an embodiment of a method of offering an online single-rail managed account product continuum accessible by the CID in  FIG. 1 , in accordance with an aspect of the present disclosure; 
         FIG. 3  is a schematic representation of an embodiment of a single-rail managed account product continuum of a system, in accordance with an aspect of the present disclosure; 
         FIG. 4  is a schematic representation of an embodiment of a feature continuum of a single product included on the single-rail managed account product continuum of  FIG. 3 , in accordance with an aspect of the present disclosure; 
         FIG. 5  is a schematic representation of an embodiment of a dashboard view of a single-rail managed account of a system display, which may be accessible on the Internet or otherwise electronically accessible by the CID in  FIG. 1 , in accordance with an aspect of the present disclosure; and 
         FIG. 6  is a schematic representation of an embodiment of a system of various devices that interface with and/or facilitate management of a single-rail managed account product continuum, in accordance with an aspect of the present disclosure. 
     
    
    
     DETAILED DESCRIPTION 
     One or more specific embodiments of the present disclosure will be described below. In an effort to provide a concise description of these embodiments, all features of an actual implementation may not be described in the specification. It should be appreciated that in the development of any such actual implementation, as in any engineering or design project, numerous implementation-specific decisions must be made to achieve the developers&#39; specific goals, such as compliance with system-related and business-related constraints, which may vary from one implementation to another. Moreover, it should be appreciated that such a development effort might be complex and time consuming, but would nevertheless be a routine undertaking of design, fabrication, and manufacture for those of ordinary skill having the benefit of this disclosure. 
     Present embodiments are directed toward systems and methods for providing customers a single-rail managed account product continuum (e.g., accessible via the Internet), and more specifically, to providing customers a single-rail managed account product continuum for customer management of financial service products. For example, in accordance with the present disclosure, a financial services company may offer to a customer a single-rail managed account available and utilized over a long period of time (e.g., for a duration of the customer&#39;s life). The managed account may be an umbrella account that enables access to multiple sub-accounts or products, such as financial service products. During the course of the customer&#39;s life, certain products that comply with the customer&#39;s current lifestyle, life events, or time- or age-specific needs may be made available to the customer. In some embodiments, the products may be offered based on life events or other feedback communicated to the managed account. For example, if the customer weds, becomes a parent, has a significant medical emergency or need, reaches a certain age, or is affected by some other life event, pertinent products or features of products may be made available to the customer. 
     In one embodiment, features of a particular product (e.g., primary banking, basic medical insurance, auto insurance, mortgage services, annuities products, and trust services) included on the single-rail managed account product continuum may change in response to the customer&#39;s life events and/or to the customer&#39;s accumulated wealth or income. For example, types of advisement may change (e.g., strategically, aesthetically, functionally [from digital to personal, or personal to digital]) for a particular product as the customer&#39;s needs change and as the customer&#39;s wealth management becomes more or less complex. Changing features for a particular product on the single-rail managed account product continuum may be referred to as a “feature continuum” corresponding with the particular product, and the feature continuum (and corresponding customer options) may be accessible (e.g., displayable) on, or selectable from, a display of the single-rail managed account product continuum. It should be noted that each product included on the single-rail managed account product continuum may include a corresponding feature continuum, and that each feature continuum may be accessible (e.g., displayable) on, or selectable from, the display of the single-rail managed account product continuum. 
     By offering a wide range of products (e.g., financial service products, and/or insurance products) via the single-rail managed account product continuum, management and understanding of the products is simplified for the customer. Further, by tailoring the wide range of products (and features or customer management/decisions thereof) to the customer&#39;s specific life events, life goals, state-of-life, and/or financial demographics, effectiveness and relevance of the products is increased for the customer. Additionally, by offering the single-rail managed account product continuum, the financial services company may increase business interaction with the customer (e.g., by encouraging the customer to engage in a wide range of financial service products from the financial services company, as opposed to only a few). 
     The term “single-rail” is used to describe longevity, accessibility, and product range features of the managed account. For example, the term “single-rail” describes how the managed account may cover a wide range of products over a long period of time, where each of the products may be offered to, and accepted by, the user based on a personal experience of the user. In other words, certain products available for the single-rail managed account product continuum may be beneficial before, during, or after certain personal experiences (e.g., life events) of the user. Such products may be offered at specific times or time intervals relative to the personal experiences of the user to increase a likelihood that the user utilizes the product(s) and to increase a value of the product(s) for the user. The term “single-rail” also emphasizes the unified and time-based nature of the managed account product continuum, which simplifies access to users by providing easily accessible products and information that are relevant to the life phase of the user. 
     Further, the term “product continuum” may refer to an illustration or digital manager included in a graphical user interface (“GUI”) (e.g., shown on a display of a customer interface device, or “CID”). The product continuum may include, for example, a list of products recommended to, and/or selected by, the customer in accordance with the present disclosure. Depending on the embodiment, the products on the single-rail product continuum may be ordered, for example, chronologically (e.g., with respect to a date of recommendation, a date of selection, or both). Further, recommended products and selected products may be displayed on separate GUIs, or on the same GUI (e.g., separated within the same GUI by first and second “streams”). In some embodiments, each individual product may include a “feature continuum” viewable in the same or a different GUI, where the feature continuum may include, for example, recommended and selected features (illustrated in first and second streams) associated with one particular product on the product continuum. Such aspects of the single-rail managed account product continuum will benefit product providers and users. 
       FIG. 1  is a schematic representation of an embodiment of a customer interface device (CID)  10  interfacing with a user  12  (e.g., customer) and an online service (servers/database  15 ) that offers, for example, financial services and products. In the illustrated embodiment, interfacing occurs via a network  14 , such as an Internet system. The CID  10  illustrated in  FIG. 1  is a computing device having memory circuitry  16  and processing circuitry  18  generally capable of storing and executing instructions to provide certain functionality described below. 
     In accordance with the present disclosure, the CID  10  may be a specialized computing device that stands alone or that cooperates with another device (e.g., a smart phone or home computer). In other embodiments, the CID  10  may be a general purpose computing device, such as a laptop computer, a personal computer, a tablet, a mobile device, or a smart phone that is programmed in a manner that makes it specialized. The CID  10  may be programmed to execute, via the processing circuitry  18 , instructions (e.g., software modules, applications, apps) stored on the memory circuitry  16  to provide the functionality set forth below. For example, in certain embodiments, the CID  10  may be formed by the customer  12  on-demand simply by coupling a smart phone to additional hardware (e.g., sensing circuitry  20  coupled with or having radio-frequency [RF] sensors  22 , processing circuitry  18 , or communication circuitry  24 ) and/or executing a suitable app on the smart phone. For such embodiments, the CID  10  may utilize the processing, memory, and communication circuitry  18 ,  16 ,  24 , as well as input and output interfaces  26 ,  28  of the smart phone, without an additional hardware component, thereby reducing the cost of the CID  10 . 
     The example CID  10  illustrated in  FIG. 1  includes communication circuitry  24 , as previously described, that enables the CID  10  to communicate via wired (e.g., Ethernet) or wireless (e.g., cellular, WiFi, Bluetooth) network connections with one or more networks  14 , as well as with other devices on the network  14 . Additionally, the processing and/or communication circuitry  18 ,  24  of the CID  10  is capable of establishing an encrypted communication channel (e.g., a virtual private network (VPN) connection or similar secure socket layer (SSL) encrypted connection) to communicate with an online service (via the network  14 ) for enhanced security. In certain embodiments, the CID  10  may connect (e.g., via WiFi or Bluetooth) to a smart phone of the customer  12  such that the CID  10  can access online services via the cellular data connection of the smart phone. In other embodiments, the customer  12  may indirectly interact with the CID  10  via a smart phone device, for example, when the customer  12  is not in physical proximity to the CID  10 . 
     The CID  10  illustrated in  FIG. 1  includes a number of input device interfaces  26  that enable the CID  10  to receive input (e.g., commands, queries, authentication credentials) from the customer  12 . A non-limiting list of example input devices includes: microphones  30 , touchpanels or touchscreens  32 , cameras  34 , and motion or biometric sensors  36 . As discussed in greater detail below, in certain embodiments, the CID  10  may include various system or device interfaces to enable the CID  10  to exchange information with other systems or devices. The CID  10  illustrated in  FIG. 1  also includes output device interfaces  28  to enable the CID  10  to provide information to the customer  12 . A non-limiting list of example output devices include: speakers  38 , displays  40 , indicator lights  42 , vibration motors  44 , and alarms (e.g., vibration or sound alarms). The sensing circuitry  20  of the CID  10  may vary or may not be present in certain embodiments, as discussed in greater detail below. The input and output interfaces  26 ,  28  enable the customer  12  to access an online service over the network  14  via the CID  10 , to provide information or enter transactions to the online service via the CID  10 , and to receive feedback, advice, notifications, or confirmation of transactions from the online service through the CID  10 . For example, the customer  12  may enter inputs through the CID  10  to the online service via the input interfaces  26 , and receive feedback from the online service through the CID  10  via the output interfaces  28 . The inputs entered through the CID  10  to the online service may be stored in a database  15  of the online service (e.g., servers of the online service). The servers  15  (or some other hardware of the online service or parent company thereof) may also include instructions executable by processors of the servers  15  to offer feedback from the online service to the customer  12  through the output interfaces  28  of the CID  10 . 
     In one embodiment, the CID  10  may include the microphone  30  and the touchscreen  32  as principle input devices and the speaker  38  and display  40  as principle output devices. For such embodiments, the CID  10  may be generally programmed to interact with the customer  12  via a natural language interface. For example, in certain embodiments, the CID  10  may remain in a low-power or idle state until it is activated by the customer  12  speaking an activation phrase or contacting the touchscreen  32 . Further, in certain embodiments, the CID  10  may be capable of receiving and processing natural language queries from the customer  12  and responding to the customer  12  using natural language responses via the speakers  38  or display  40 . In general, such embodiments enable the customer  12  to have an untrained, conversational interaction (e.g., via voice or text) with the CID  10 , and the CID  10  seamlessly bridges communication between the customer  12  and the online services. This enables greater comfort and accessibility for customers  12 , particularly elderly and visually-impaired customers  12 . Further, voice recognition and so forth may be utilized for authentication and security purposes. As appropriate, the CID  10  may be capable of providing the customer  12  with additional information through other output devices. 
     In certain embodiments, the CID  10  may receive voice or text commands from the customer  12  that may be processed by the CID  10  and/or by servers  15  of the online service to enable the customer  12  to, for example, access account functions, access frequently asked question information, access concierge services, or to speak with a customer service representative. For example, if the online service is a financial service, the CID  10  may enable the customer  12  to, after identity verification, access account balances, access transactional information, change account information, order checks, request spending limit increases, determine current mortgage rates, speak with customer service representatives, or provide other suitable functionality to facilitate interaction between the customer  12  and the banking service. 
     In accordance with present embodiments, the CID  10  may enable the customer  12  to automatically or manually enter information relating to life-events, state-of-life, or other relevant parameters, which may then be transmitted to the database  15  (e.g., servers) that hosts (or is related) to the online service. The online service may then supply feedback related to certain financial services engaged by the customer  12 , based at least in part on the information entered by the customer  12  and saved to the database  15 . By further example, if the online service is a portal for a financial service offered by a financial services company, the CID  10  may enable the customer  12  to, after identity verification, submit claims, determine the status of existing claims, receive advice regarding forms, speak with a customer service representative, send messages to customer service representatives, or provide other suitable functionality to facilitate interaction between the customer  12  and the financial services company. By still further example, in accordance with embodiments of the present disclosure, the CID  10  and/or the servers  15  of the online services may facilitate or offer customized financial services (or products) to the customer  12  based at least in part on information (e.g., life-event information) relating to the customer  12 . 
     As described above, the online service may collect data entered into the CID  10  by the user  12  and store the data in the database  15  owned, operated, or managed by an entity (e.g., parent company, financial services company) associated with the online service. Further, the data may come from elsewhere (e.g., via scraping social media, in-home sensors, or wearable devices). The database  15  (or servers) may include a memory  50  on which data is stored. For example, via the network  14 , the database  15  may receive and store information (e.g., on the memory  50  of the server(s)  15 ) relating to life-events entered automatically or manually by the customer  12  to the online service via the CID  10 . A processor  48  on the server(s)  15  may execute a computer program stored on the memory  50  of the server(s)  15  to determine, based on life-events or a state-of-life of the customer  12 , customized financial services which may be offered to the customer  12 . 
     For example, a process flow diagram illustrating an embodiment of a method  60  of offering, providing, or managing a single-rail managed account accessible by the CID in  FIG. 1  is shown in  FIG. 2 . In the illustrated embodiment, the method  60  includes providing (block  62 ) a single-rail managed account registration application. For example, as previously described, the customer may register for, access, and/or manage the single-rail managed account by accessing an online service (which hosts the single-rail managed account) over the network (e.g., the Internet) via the CID. The online service may offer various accounts, including the single-rail managed account in accordance with the present disclosure. The online service may provide a registration application to the customer via a webpage of the online service (e.g., website). The customer may input information in the registration application and submit the registration application. For example, the customer may enter demographic information, financial information, familial information, and/or other information into the registration application. In some embodiments, the registration application may be an interactive program hosted on servers owned by the parent company (e.g., financial services company) of the online service. For example, the registration application may prompt the customer to provide answers to various questions included in the registration application. 
     After the customer completes all or a portion of the registration application, the online service may receive (block  64 ) the registration application. For example, the online service may prompt the customer to submit the registration application after it is completed in whole or in part. The registration application may then be transmitted to the servers or database owned, operated, or managed by the online service or the parent company thereof. 
     After receiving the registration application for the single-rail managed account, the online service (or parent company thereof) may store (block  66 ) state-of-life parameters entered into (or gleaned from) the registration application onto the servers owned, operated, or managed by the online service (or parent company thereof). For example, the servers may host a database on a memory of the servers, and the state-of-life parameters of the customer may be saved to the database under a customer-specific file (e.g., customer-specific portion of memory). However, depending on the embodiment, the state-of-life parameters may be sorted or categorized, in addition to or in alternate of customer-specific files, by age, time, type of event, type of data, type of information, source of information (e.g., manual entry, automatic entry, social media scrape, wearable devices, in-home sensors) or any other suitable sortable category. 
     Based at least in part on the state-of-life parameters entered into the registration application by the customer or otherwise obtained, the online service may offer (block  68 ) customized financial service products to the customer. The offering of the customized financial service products may include two determinations. First, the online service may determine which products to offer to the customer based at least in part on the state-of-life parameters. For example, the online service may offer mortgage services to a recent college graduate or newlywed. Additionally or alternatively, the online service may offer 529 plan services to a new parent. Additionally or alternatively, the online service may offer annuities products and/or other retirement income services in response to a customer having the single-rail managed account reaching a certain age. Other comprehensive types of financial service products, packages, and features will be set forth in detail below with reference to later figures. However, in general, the financial services, and features thereof, offered in the single-rail managed account (e.g., umbrella account) may include any one or more of a general deposit account, savings booster account, credit account, managed portfolio, global opportunity portfolio, strategic fund advisor, digital investment advisor, “face-to-face” advisor (e.g., human interactive advisor), insurance account or policy (e.g., auto, medical, dental, renter&#39;s, and/or home insurance), mortgage management, retirement savings/income/investment account, or any other financial services product or feature. As described in detail below with reference to later figures, the customer may select or opt-in to any one of the offered financial service products, and the products offered to the customer may require that the customer qualify for the product, namely, by meeting certain state-of-life or life-event requirements. 
     In addition to offering certain products based at least in part on the customer&#39;s state-of-life parameters, the online service may offer, for a particular single product, certain features corresponding with the customer&#39;s state-of-life parameters. By way of non-limiting example, the online service may offer certain features of an annuities product (e.g., digital annuities product) based at least in part on the customer&#39;s state-of-life parameters. Indeed, if the online service deduces from the customer&#39;s state-of-life parameters that the customer has retired or is approaching retirement, and/or that the customer&#39;s savings are sufficient, the online service may offer an immediate annuities product requiring a lump sum investment but that pays annuities immediately. If the online service deduces from the customer&#39;s state-of-life parameters that the customer (a) has otherwise failed to adequately save for retirement, (b) has sufficient savings and/or disposable income, and/or (c) has some time before retirement age, the online service may offer a deferred annuities product requiring investment over a period of time and including future annuity payments. Other features of the annuities product(s) may also be offered based at least in part on the state-of-life parameters, such as whether recommendations made by the online service are digital recommendations or personal recommendations (e.g., over-the-phone, via in-person meetings), such as a type of the deferred or immediate annuities product (e.g., variable, fixed), and such as a duration of investment (e.g., 2 year, 5 year, 10 year). Further, if the online service deduces from the customer&#39;s state-of-life parameters that the customer is especially healthy for the customer&#39;s age, the online service may recommend that the customer select mortality credits. 
     Further still, it should be noted that the customer may customize his or her annuities product manually, and/or by responding to questions posed by the online service relating to factors determinative of the ideal annuities product for the particular customer in question. In other words, in some embodiments, the online service may make customized recommendations regarding the ideal annuities product (or features thereof) based at least in part on customer input to the online service (e.g., to the single-rail managed account of the online service). It should also be noted that certain of the features offered by the online service and selectable by the customer may enable cost-savings that are passed onto the customer, which would not otherwise be possible. For example, the online service may offer an annuities product having digital advice or analysis, instead of in-person or over-the-phone advice or analysis. By offering the advice/analysis digitally, analysis costs are saved and passed on to the customer. For example, by saving on advice/analysis costs, an interest rate associated with the annuities product (e.g., digital annuities product) may be increased. It should be noted that other digital aspects may also be offered as a feature of a particular product. For example, digital submission of documents (e.g., digital management) required for a certain product (e.g., for a mortgage service, for an annuities product) may be allowed or recommended, and may also save on costs that can be passed on at least in part to the user. In addition to cost savings, digital submission of documents may enable the customer to submit the documents on his or her own time. In traditional configurations, documents may be requested during in-person meetings with the customer, even though the customer may not have the documents on hand. Thus, traditional configurations may cause delays in registering the product with the customer until the customer provides the necessary paperwork. With the digital document submission feature, the customer may more quickly provide relevant documents and, thus, may more quickly register or purchase a product. Further still, the online service may require or recommend submission, by the customer, of certain documents required to fulfill legal fiduciary rules associated with the particular product (e.g., annuities product). 
     It should be noted that, in certain embodiments having the feature continuum (e.g., selectable from the single-rail managed account product continuum), the customer may select particular features recommended by the online service, and the customer may view a “shopping cart” showing the features and how the features impact the particular product associated with the feature continuum and/or the single-rail managed account as a whole. In other words, the aforementioned feature continuum may include up to three parts: (1) a portion having a bank of features relating to the product; (2) a portion having recommendations of features from the bank (e.g., where the recommendations are based at least in part on state-of-life parameters of the customer); and (3) a continuum showing features selected by the customer, and how said features are affecting or may/will affect the particular product associated with the feature continuum, and/or how said features are affecting or may/will affect the single-rail managed account as a whole. These and other features of the aforementioned feature continuum will be illustrated in, and described with respect to,  FIG. 4 . 
     After opening the single-rail managed account (e.g., by submitting all or part of the registration application and/or by opting-in to one or more financial service products offered via the single-rail managed account), the customer may periodically submit updates to the customer&#39;s state-of-life. For example, the customer may enter life-events (or information relating to life-events) to the single-rail managed account by accessing the online service via a CID, as previously described. The life-events may relate to marriage, newborns, family changes, medical conditions or emergencies, job changes, income changes, educational changes, or any other suitable life-events. The online service may receive (block  70 ) the state-of-life parameters entered into the single-rail managed account, and store the state-of-life parameters to the database hosted on the servers operated, owned, or managed by the parent company of the online service. The state-of-life parameters entered to the single-rail managed account after receipt of the registration application may be stored along with, or separate from, the state-of-life parameters included in the registration application. 
     It should also be noted that the state-of-life parameters (e.g., life events) may be manually entered by the customer, as described above, or the state-of-life parameters may be automatically submitted. For example, certain devices may track state-of-life parameters and may interface with the online service (and the single-rail managed account of the customer) via the network (e.g., Internet). Specifically, wearable devices such as medical sensing devices (e.g., heart rate monitors, blood pressure monitors, or other devices) may be worn by the customer periodically or permanently, and may transmit state-of-life parameters to the online service to be stored in the database hosted on the online service&#39;s servers. Additionally or alternatively, state-of-life parameters may be automatically submitted by hospitals, doctors, government agencies (e.g., police officers and/or enforcement agencies), or other groups or companies to the online service, in some embodiments via the consent of the customer, to be stored on the online service&#39;s database. As another example, data from social media may be scraped and analyzed by the servers/database  15  or the CID  10  to facilitate detection of life events and so forth. Accordingly, the online service may offer new customized financial service products as the customer&#39;s life (e.g., state-of-life, life events) changes over time. 
       FIG. 3  is a schematic representation of an embodiment of a single-rail managed account product continuum  80  (e.g., product continuum). The product continuum  80  may be representative of a graphical display illustrated on a webpage of the online service&#39;s website (e.g., a unique webpage or set of webpages representative of the customer&#39;s managed account and accessible only by the customer and parent company, or via the customer&#39;s permission), and may be accessible to the customer via a CID, as previously described. Alternatively, the product continuum  80  may be stored for use only by the parent company of the online service (e.g., the product continuum  80  may not be graphically illustrated for the customer). In one embodiment, the single-rail managed account product continuum  80  is representative of a graphical user interface available via the CID  10 . 
     As illustrated, the product continuum  80  extends over a period of time  82  (e.g., starting with registration  83  of the account). The product continuum  80  may continue from registration  83  for the duration of the registrant&#39;s (e.g., customer&#39;s) life. As time  82  passes, various state-of-life  84  updates may be input to the managed account. For example, as previously described, the state-of-life  84  updates may be life events, life changes, lifestyle changes, or other factors or conditions associated with one&#39;s state-of-life  84  (e.g., state or standard of living). As shown, state-of-life  84  entries may include marriage  86 , purchase of a new car  88 , having a first-born child  90  or any other newborn child (or pregnancy), obtaining a new job  92 , receiving a raise  94 , having a medical emergency  96  (or newly diagnosed medical condition), retirement  98 , or any other significant life event or condition. It should be noted that input of the state-of-life  84  entries may be manual or automatic. For example, the customer may manually input the state-of-life  84  entries by logging into the customer&#39;s account on the parent company&#39;s online service website (e.g., via a CID). Alternatively, the entries may be input automatically by a device (e.g., wearable device or in-home monitor/sensor) that monitors certain state-of-life  84  conditions or activities, such as medical conditions. Further, the entries may be input automatically based on various services that are linked (e.g., via the customer&#39;s permission) with the online service, such as by a hospital, school, social media service, or government agency. By further example, certain purchases via a credit card or account may trigger input of state-of-life  84  entries, such as consistent purchase of diapers or other baby products (newborn child  90 ), purchase of a wedding ring (marriage  86 ), purchase of a new car or car products (new car  88 ), purchase of medical equipment or payment of medical bills (medical emergency or condition  96 ), or other purchases. Further still, other suitable triggers may cause automatic input of state-of-life  84  entries to the online service, such as consistent direct deposit (or other forms of payment) from a new employer or entity (new job  92 ). Any suitable trigger for automatic input of state-of-life  84  entries to the online service may be encompassed by the present disclosure. 
     As previously described, certain products  100  (e.g., financial service products) of the product continuum  80  may be offered to the customer based at least in part on the state-of-life  84  entries input to the managed account of the online service. For example, after the customer successfully performs registration  83  of the managed account with the online service, the product continuum  80  may be initiated by offering primary banking/savings  102  and/or basic health insurance  104 . In certain embodiments (and/or for certain products), the customer may have the option of accepting or declining products  100 . For example, the customer may decline basic health insurance  104  due to already being insured by the customer&#39;s employer. 
     Continuing with the products  100  offered in the product continuum  80 , the customer may be offered, for example, joint banking  104  in response to a detected life event of getting married  86  (e.g., joint banking  104  with the customer&#39;s spouse). Further, the customer may be offered auto insurance after detecting a life event of purchasing the new car  88 . Further still, the customer may be offered a 529 plan (e.g., education savings plan) and mortgage services after detecting a life event of having the newborn child  90 , due to the needs of the customer in saving for the child&#39;s college (529 plan) and increasing a living space for the new child and his/her family (mortgage services, for the purchase of a new home). 
     It should also be noted that certain products  100  may be offered in immediate or near-immediate response to certain state-of-life  84  entries, while other products  100  may be offered after a period of time  110  lapses from one or more of the state-of-life  84  entries. For example, as shown, homeowner&#39;s insurance and/or a managed portfolio  112  may be offered to the customer after the period of time  110  lapses from the moment the customer has the first born child  90 . As previously described, mortgage services  108  may be offered immediately after detecting a life event of having the newborn child  90  (or after knowledge of the newborn child  90  or pending newborn child  90  is made known to the online service, manually or automatically), and the period of time  110  may enable the customer some time to purchase the new home prior to needing the homeowner&#39;s insurance  112 . The period of time  110  may be calculated by the parent company of the online service based on an average amount of time it takes for a customer to purchase a new home following the initiation of mortgage services  108 . Indeed, the period of time  110  may be applied from the moment the customer opts-in to the product  100  (e.g., mortgage services  108 ), or from the moment the product  100  is offered, or from the moment the state-of-life  84  entry that causes the offering of the product  100  is input into the managed account of the online service. It should be noted that the illustrated products  100  and their correlation with the state-of-life  84  entries are merely examples, and that any and all products  100  in accordance with the present disclosure may be offered in response to any and all state-of-life  84  entries in accordance with the present disclosure. Further, the period of time  110  in the illustrated example is also exemplary, may be shorter or longer than shown, and may be applied to any state-of-life  84  entry or product  100 . 
     As described above, the online service may offer the managed portfolio  112  as a product  100  in response to an entry to the state-of-life  84  of the customer, or in response to lapsing of the period of time  110  from a previous state-of-life  84  entry. The managed portfolio  112  may enable the customer to invest in mutual funds, exchange traded funds, or any other investment opportunities. Advisement of the investment opportunities, of the managed portfolio  112 , and of the products  100  in general, may be offered by the parent company through the online service in a number of ways. Advisement considerations will be discussed in detail below. 
     Other products  100  offered in response to state-of-life  84  entries may include retirement savings  114  (e.g., in response to the customer obtaining the new job  92 ), charitable contribution services  116  (in response to the customer obtaining the new raise  94 ), health insurance or updates or changes to health insurance  118  (e.g., based on the medical emergency or condition  96 ), and trust services and annuities products  120 ,  121  (e.g., in response to retirement  98 ). It should be noted that other qualification requirements or recommendations from the online service may prompt offering of certain products  100 . For example, trust services  120  may be offered if the customer exceeds a threshold wealth or a more complex assessment metric, (e.g., which may be calculated by the parent company of the online service), and annuities products  121  (e.g., immediate annuities product) may be offered if the customer includes a certain amount of savings in the customer&#39;s primary banking  102 . Further, managed accounts  112  (or types of managed accounts  112 ) may be offered based on income, salary, accrued wealth, or some other qualification requirement or recommendation. Other qualification requirements may also be included. For example, a minimum monthly contribution by the customer may be required for the customer to opt-in to certain products  100  like the 529 plan  108 , retirement savings  114 , managed portfolio services  112 , charitable contribution services  116 , primary banking/savings  102  (e.g., a savings booster account), or any other suitable product  110 . 
     With respect to requirements for accessing particular financial products  100  through the single-rail managed account, it should be noted that, in some embodiments, the customer may develop (e.g., with or without digital or human advisement from the online service or entity thereof) a long term financial plan encompassing many products  100 , each product  100  being available via the single-rail managed account. For example, developing the long term financial plan may include completing an underwriting process and passing certain legal requirements for some or all of the products  100  listed in the long term plan, including those products  100  the customer does not plan to immediately acquire. As the customer experiences certain state-of-life  84  changes (e.g., life events) related to certain products  100  (e.g., products  100  included in the long term financial plan), the product  100  may become immediately available for the customer. Accordingly, the customer may pass all financial, legal, and other requirements during a single financial planning and/or screening process, and any product  100  the customer qualifies for following the planning and/or screening process may be made available to the customer automatically at appropriate times (e.g., following certain state-of-life  84  changes or entries). It should also be noted that the customer&#39;s single-rail managed account is not bound to only the products  100  the customer qualifies for following the long term financial plan. For example, the customer, based on unexpected state-of-life  84  experiences, may change the long term plan or may benefit from certain other products  100 . Accordingly, the customer may access the single-rail managed account at any time to provide new information, new financial plans, or other information that may facilitate offering of products  100  that most benefit the customer. 
     Further, the customer may not qualify for certain products  100  included in the long term financial plan until the customer experiences certain state-of-life  84  events or conditions. Thus, products  100  included in the long term financial plan may be made available to the customer only after the single-rail managed account receives the necessary state-of-life  84  entries. However, other products  100  included in the long term financial plan may be available to the customer at any time, but may be suggested to the customer following certain state-of-life  84  entries associated with the products  100 . 
     In addition to offering products  100  as the customer&#39;s state-of-life  84  changes, the online service may initiate (e.g., issue automated instructions to initiate or offer) different types of advisement  122  based on the customer&#39;s state-of-life  84 , or based on the products  100  the customer opts-in on. For example, advisement  122  from the online service or parent company thereof may be digital  124  (e.g., automated digital advisement through the online service&#39;s website) and/or human  126  (e.g., over-the-phone, face-to-face, or via online chat with a human representative). As the customer&#39;s state-of-life  84  changes and as the customer&#39;s financial needs evolve, advisement  122  from the online service or parent company thereof may change. Initially, advisement  122  may be primary or wholly digital  124  (e.g., 100% digital  124  and 0% human  126 ). Certain products  100  selected by the customer (and offered to the customer based on the state-of-life  84  entries) may prompt the online service or parent company thereof to reduce digital advisement  124  and increase human advisement  126 . For example, after selecting auto insurance  106  as one product  100 , the customer may receive 80% digital advisement  124  and 20% human advisement  126 . Other changes to advisement  122  may be time-dependent instead of product dependent. For example, as the customer ages, the customer&#39;s adeptness with technology (or ability to keep up with modern technology) may diminish. Thus, the customer may prefer human advisement  126  to digital advisement  124 . Further, as the product continuum  80  evolves (as monitored by system features), the customer may partake in an increasing number of financial service products  100 . Thus, the customer may respond better to (or prefer) human advisement  126  to digital advisement  124 . In some embodiments, the customer may be allowed to select a preferred amount of digital advisement  124  and/or human advisement  126 . For example, the online service may provide an accepted range of digital advisement  124  and/or human advisement  126 , and the customer may customize advisement  122  within the allowed ranges to tailor advisement  122  to the customer&#39;s preferences. Specifically, certain portions of the portfolio may be designed for either human or digital advisement. 
     Also included in the illustrated product continuum  80  is a strategy indicator  130 . The strategy indicator  130  may include indications of a type of wealth management strategy for the customer during various stages of the product continuum  80 . The strategy indicator  130  may include various stages of strategy, such as “getting started”  132 , “consolidate wealth”  134 , “build wealth”  136 , and “wealth transfer”  138 . Other suitable stages of strategy may also be indicated, and each stage of strategy may correspond with the various products  100  the customer opts-in on. Each customer may seek a unique, customer-specific wealth management strategy. Accordingly, each customer may include a unique, customer-specific strategy indicator  130 . For example, a young, wealthy philanthropist may enter the “wealth transfer”  138  stage earlier, or in a different sequence, than other customers. In some embodiments, the stages of strategy of the strategy indicator  130  may be chosen or recommended by the online service (or parent company thereof) based on any number of factors, including but not limited to the amount of time  82  the customer has engaged the managed account and corresponding product continuum  80 , the state-of-life  84  entries manually and/or automatically input to the managed account, the products  100  the customer opts-in on, the type of advisement  122  provided to the customer, and other factors (e.g., demographics, income, salary, or accrued wealth), which may facilitate wealth management understanding and customized benefits for the customer. 
       FIG. 4  is a schematic representation of an embodiment of a feature continuum  140  of a single product (e.g., the annuities product  121 ) included on the single-rail managed account product continuum  80  of  FIG. 3 , which may be accessible by the customer on the Internet (e.g., by utilizing the CID  10  in  FIG. 1 ). In the illustrated embodiment, as previously described, the feature continuum  140  of the annuities product  121  may include three portions  142 ,  144 ,  146  (e.g., streams). The first stream  142  may include a bank of features  141  (e.g., features A, B, C, D, E, F, G, H, and I) relating to the annuities product  121 . The features  141  may include, for example, an immediate annuities option, a deferred annuities option, a fixed annuities option, a variable annuities option, mortality credit options, surrender charge options, annual credit bonus options, and/or digital advice options. The first stream  142  (e.g., the bank of features  141 ) may include a name of each option relating to the annuities product  121  and/or a brief description or picture of the options relating to the annuities product  121 . 
     The feature continuum  140  may also include the second stream  144  having, for example, recommended features  143  of the annuities product  121 . For example, as previously described, the online service may recommend the recommended features  143  (e.g., from the bank of features  141  in the first stream  142  of the feature continuum  140 ) based at least in part on state-of-life parameters of the customer, and/or based on a cost savings goal of the customer. For example, one of the recommended features  143  may be “digital annuities,” i.e., digital advice and/or analysis that in other embodiments is provided in-person or over-the-phone (e.g., by a human operator). Digital annuities may reduce costs associated with providing the annuities product, and cost savings may be passed on to the customer. Other recommended features  143  may include, as previously described, an immediate annuities option, a deferred annuities option, a fixed annuities option, a variable annuities option, mortality credit options, surrender charge options, and/or annual credit bonus options. Each of the recommended features  143  may include, for example, the name of the recommended feature  143 , and a detailed description of the recommended feature  143 . In some embodiments, the second stream  144  may show how the recommended feature  143  would affect the customer&#39;s annuities product  121  (and/or the customer&#39;s single-rail managed account product continuum  80  of  FIG. 3 ). However, in other embodiments, the effects of particular features on the customer&#39;s annuities product  121  (and corresponding feature continuum  140 ) and/or the customer&#39;s single-rail managed account product continuum  80  may be displayed in the third stream  146 , as described below. 
     The feature continuum  140  may include the third stream  146  having, for example, selected features  145  (e.g., selected by the customer). The selected features  145  on the feature continuum  140  may show, for example, a name or picture of the product, a description (e.g., brief or detailed) of the product, and/or effects of the selected feature  145  on the customer&#39;s annuities product  121  (or feature continuum  140  thereof) and/or on the customer&#39;s single-rail managed account product continuum  80  (e.g., of  FIG. 3 ). For example, each of the selected features  145  may show a cost of the annuities product  121  calculated based at least in part on which of the features  141  or recommended features  143  are selected as the customer&#39;s selected features  145 . Indeed, if the customer selects the previously described “digital advice/analysis” feature, the selected feature  145  (e.g., the digital advice/analysis feature) on the feature continuum  140  may show the cost of the annuities product  121  with and without the selected feature  145  (e.g., the digital advice/analysis feature). Other effects are also possible, such as effects on other products (e.g., primary banking) included on the customer&#39;s single-rail managed account product continuum  80 . 
       FIG. 5  is a schematic representation of an embodiment of a dashboard view  150  of a single-rail managed account (e.g., single-rail managed account product continuum), which may be accessible by the customer on the Internet (e.g., by utilizing the CID  10  in  FIG. 1 ). In other words, the illustrated dashboard view  150  may be displayed on a webpage of a website hosted on or by the online service and/or parent company thereof. The dashboard view  150  may be a home page of the customer&#39;s online single-rail managed account, or the dashboard view  150  may be accessible through the home page or through some other webpage corresponding with the customer&#39;s online single-rail managed account. 
     The illustrated dashboard view  150  may include various features that enable ease of access and understanding of various products (e.g., financial service products) the customer selects from the single-rail managed account (or which the online service suggests to the customer). For example, the dashboard view  150  may include graphics indicative of the products the customer engages. As shown, the products may include checking or credit services (or accounts)  152 , savings services (or accounts)  154 , insurance  156  (e.g., health insurance, renter&#39;s insurance, homeowner&#39;s insurance, or other types of insurance), charitable contribution services  158 , one or more managed portfolios  160 , retirement savings services (or accounts)  162  (e.g., a 401[k]), a 529 plan  164 , and trust services  166 . Other suitable products (e.g., financial service products) in accordance with the present disclosure may also be included. Each of the products may include various informative and/or transactional features within the corresponding product box. For example, each product may include an informative box  168 , which informs the customer of various measurements, statistics, and/or analysis of information associated with the product. By way of non-limiting example, the checking/credit box  152  may include a balance in the informative box  168 . Further, the savings box  154  may also include a balance in the informative box  168 . The checking/credit and savings boxes  152 ,  154  may include information relating to recent withdrawals from, or deposits to, the accounts  152 ,  154  in the corresponding informative boxes  168 . The insurance box  168  may include information in the informative box  168  relating to premiums, deductibles, and/or payments due or made. The charitable contributions box  158  may include information in the informative box  168  relating to charitable organizations to which the customer intends to donate funds. The managed portfolio box  160 , retirement box  162 , 529 plan box  164 , and trust box  166  may also include relevant information in the corresponding informative box  168 . 
     Each product box may also include a transactional box  170  (e.g., control box), which includes control features the customer may access for changing or updating functionality and/or transactions associated with the corresponding product. For example, the customer may utilize the transaction box  170  of the managed portfolio product  160  to update or change mutual funds in which the customer would like to invest. The 529 plan  164  may include controls in the corresponding control box  170  that enables the customer to update or change an amount of money deposited in the 529 plan  164  on a monthly basis (e.g., which may be directly drawn from the customer&#39;s checking/credit account  152  and/or savings account  154 ). Each of the products may include relevant control features in the corresponding control boxes  170  that facilitate control by the customer. 
     It should be noted that, due to federal and/or state regulations, certain functionality, information, and/or control of certain financial service products may not be allowed within a single account. For example, some states may have regulatory laws that do not allow certain information or control features associated with certain accounts (e.g., mortgage accounts) to be managed or displayed under an umbrella account that also includes other certain accounts (e.g., checking/credit account) and corresponding information/management. In other words, some states may have regulatory laws that require separate customer accounts for separate financial products, or for separate functionalities associated with separate financial products. For such jurisdictions, the online service may include a “legal filter” that filters out information or control functionality that is not permitted within the single-rail managed account in such jurisdictions. For example, a separate legal filter may be included for each jurisdiction. The legal filters may be software modules stored on servers of the online service (or parent company thereof), and may be automatically applied to a customer&#39;s single-rail managed account based on demographic or personal information entered by the customer during the registration process. In some embodiments, legal filters may be included with attachable hardware features that interact with a customer device. Accordingly, permitted information may pass through the legal filter such that the customer may access all permitted information via the dashboard view  150 . In order to access certain information or control functionality that is not permitted by law, rule, or regulation under the umbrella single-rail managed account, the customer may be required to register an additional account, of which a separate log-in may be required. In permitted cases, the customer may access the log-in page for the separate account via the umbrella account illustrated in the dashboard view  150  of  FIG. 5 . 
     It should also be noted that the dashboard view  150  may include a customer-specific identification box  172 , which may include a picture of the customer. The customer-specific identification box  172  may indicate to the customer that the customer has accessed the appropriate single-rail managed account (e.g., via a log-in process of the online service). The identification box  172  may include other information, such as the customer&#39;s name, age, or other information, within the box  172  or surrounding the box  172 . The dashboard view  150  also includes a quick tools box  174  that enables certain other functionality. For example, the quick tools box  174  may enable the customer to enter or continue (or view) automatically entered state-of-life entries, as previously described, adjust the customer&#39;s advisement preferences, as previously described, adjust or view a current financial strategy of the customer, and/or view a history of the customer&#39;s single-rail managed account. 
       FIG. 6  is a schematic representation of an embodiment of a system  198  for inputting (manually and/or automatically) state-of-life entries to the single-rail managed account, as previously described, such that financial service products may be offered to the customer through the single-rail managed account based at least in part on the customer&#39;s state-of-life. As shown in the illustrated embodiment, the user/customer  12  may manually input state-of-life entries to the managed account via the CID  10 . The CID  10  may communicate, via the Internet  14 , the entries to the database or servers  15  owned, operated, or managed by the parent company of the online service. 
     Additionally or alternatively, the customer  12  may enable the online service to access the customer&#39;s  12  purchase history or other available data (e.g., social media data)  202 . The customer&#39;s  12  purchase history or other available data (e.g., social media data)  202  may be automatically communicated, via the Internet  14  or some other network or system, to the servers  15  of the online service (or parent company thereof). The servers  15  may include a program (e.g., stored in a memory of the servers  15 , and executed by one or more processors of the servers  15 ) that deciphers state-of-life conditions or events based on the purchase history or other available data (e.g., social media data)  202  communicated to, and stored in, the memory of the servers  15 . For example, the customer&#39;s  12  purchase history or other available data (e.g., social media data)  202  may include purchase of baby diapers (signifying a newborn child), and the program may determine that financial service products associated with a newborn child (e.g., a 529 plan) may be offered to the customer  12 . 
     Further, as previously described, devices  200  (e.g., wearables, phones, in-home monitors/sensors, car sensors) may be communicatively coupled (e.g., via the Internet  14 ) with the servers  15 . The devices  200  (or device) may be worn by the customer  12  and may monitor certain conditions of the customer  12  (e.g., amount of travel, medical conditions, vitals). The conditions of the customer  12  may be communicated to the servers  15 , and the servers  15  may include a program (e.g., stored in the memory of the servers  15 , and executed by one or more of the processors of the servers  15 ) that deciphers state-of-life conditions or events based on the conditions monitored by the device(s)  200  and communicated to, and stored in, the memory of the servers  15 . For example, the customer&#39;s  12  device  200  may monitor a blood pressure of the customer  12  or a heart rate of the customer  12 , and the program may determine that certain medical insurance or care is recommended or needed. Thus, the program may communicate the recommended medical insurance to the customer  12  from the servers  15 . In another embodiment, the device  200  may monitor an amount and/or type of travel of the customer  12  and, based on the amount and/or type of travel, may recommend car insurance, life insurance, or other financial service products associated with travel. 
     Further still, as previously described, outside agencies  204  (or databases thereof) may also be communicatively coupled (e.g., via the Internet  14 ) with the servers  15  of the online service or parent company thereof. For example, the customer  12  may grant permission to communicatively couple the servers  15  with various outside agencies  204 , such as hospitals, doctors&#39; offices, and/or government agencies. Information may be automatically communicated from the outside agencies  204  to the servers  15 , and the servers  15  may decipher, from the information received from the outside agencies  204 , state-of-life entries or conditions that may determine certain products offered to the customer, as previously described. For example, a civil system of a government agency may communicate to the servers  15  of the parent company information relating to a pending divorce between the customer  12  and the customer&#39;s  12  spouse. The servers  15  may communicate to the customer  12 , via the CID  10 , various financial service products associated with divorce, and the customer  12  may choose to opt-in on said products. 
     In general, embodiments in accordance with the present disclosure are directed to a single-rail managed account product continuum (e.g., accessible via an online service), where the single-rail managed account spans for a long duration of the customer&#39;s life and may include offering or recommending of a wide array of financial service products under a single account. The single-rail managed account, offered online via the online service, may facilitate ease of access and understanding of financial services and finances in general for the customer. Further, financial service products offered to the customer are customized for the customer based on state-of-life conditions or events that are manually or automatically input to the single-rail managed account (e.g., via the corresponding online service), as previously described. 
     While only certain features of the disclosure have been illustrated and described herein, many modifications and changes will occur to those skilled in the art. It is, therefore, to be understood that the appended claims are intended to cover all such modifications and changes as fall within the true spirit of the invention.