Patent Publication Number: US-11665398-B2

Title: Creation of channels using pre-encoded media assets

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS/INCORPORATION BY REFERENCE 
     This patent application is a Continuation of U.S. patent application Ser. No. 15/396,475, filed on Dec. 31, 2016. 
     This application makes reference to: 
     U.S. application Ser. No. 15/396,453, filed on Dec. 31, 2016; 
     U.S. application Ser. No. 15/396,462, filed on Dec. 31, 2016; and 
     U.S. application Ser. No. 15/396,468, filed on Dec. 31, 2016. 
     Each of the above referenced patent applications is hereby incorporated herein by reference in its entirety. 
    
    
     FIELD OF TECHNOLOGY 
     Certain embodiments of the disclosure relate to television content packaging and distribution system. More specifically, certain embodiments of the disclosure relate to a method and system for creation of channels using pre-encoded media assets. 
     BACKGROUND 
     Advancements in the television and broadcasting sector have led to the development of various technologies and broadcasting platforms that are changing the way consumers access and view media content. Broadcasting platforms usually refers to the types of networks that are used to deliver the television signal to the viewer. Currently, all the broadcasting platforms, such as analogue terrestrial broadcast, digital terrestrial broadcast, direct-to-home satellite broadcast, cable, Internet Protocol (IP), and over-the-top television (OTT), compete and strive to increase their appeal in order to gain wider audience. The television viewing market is no longer exclusively concerned with whether media content services are viewed on a dedicated television or another device capable of playing media content. As a result of penetration of new technologies in the television, radio, and broadcasting sector, it is evident that the success of broadcasting will be dependent on the ability of the network provider to gain access to the content that consumers demand, and to differentiate their offering from that of incumbent broadcasters or find new modes of content delivery. 
     Traditionally, a network provider (network operator) usually decides what content to distribute in the upcoming broadcast year and when to air them. A programming schedule defines what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Accordingly, the media content is packaged into brands, or organized into channels to be delivered to consumers. Increased competition has led the broadcast providers (or the network providers) to differentiate their offering and handle multiple channels at the same time, which in turn have added unparalleled levels of complexity. This required installation of large infrastructures and resources to maintain uninterrupted content delivery for existing channels and also meet the ever-increasing demand of new channels. Thus, an advanced system may be required that provides the network provider with an ability to not only provide new channel offerings in cost-effective manner but also provide enhanced viewer experience to increase their appeal in order to gain wider audience. 
     Further limitations and disadvantages of conventional and traditional approaches will become apparent to one of skill in the art, through comparison of such systems with some aspects of the present disclosure as set forth in the remainder of the present application with reference to the drawings. 
     BRIEF SUMMARY OF THE DISCLOSURE 
     Systems and/or methods are provided for creation of channels using pre-encoded media assets, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims. 
     These and other advantages, aspects and novel features of the present disclosure, as well as details of an illustrated embodiment thereof, will be more fully understood from the following description and drawings. 
    
    
     
       BRIEF DESCRIPTION OF SEVERAL VIEWS OF THE DRAWINGS 
         FIG.  1 A  is a block diagram that illustrates an exemplary system for dynamic scheduling and channel creation, in accordance with an exemplary embodiment of the disclosure. 
         FIG.  1 B  is a block diagram that illustrates an exemplary media content packaging and distribution system for dynamic scheduling and channel creation, in accordance with an exemplary embodiment of the disclosure. 
         FIG.  2    illustrates segmenting of pre-encoded media content to depict a framework for dynamic scheduling and channel creation by the media content packaging and distribution system of  FIG.  1 B , in accordance with an exemplary embodiment of the disclosure. 
         FIG.  3    depict a flow chart illustrating exemplary operations for creation of a plurality of new channels using pre-encoded media assets in the television content packaging and distribution system of  FIG.  1 B , in accordance with an exemplary embodiment of the disclosure. 
         FIG.  4    is a conceptual diagram illustrating an example of a hardware implementation for a content packaging and distribution system employing a processing system for channel creation using pre-encoded media assets, in accordance with an exemplary embodiment of the disclosure. 
     
    
    
     DETAILED DESCRIPTION OF THE DISCLOSURE 
     Certain embodiments of the disclosure may be found in a method and system for creation of channels using pre-encoded media assets. Various embodiments of the disclosure provide a method and system that simplifies channel creation, and provides the network provider with an ability to not only provide new channel offerings in cost-effective manner but also provide enhanced viewer experience to increase their appeal in order to gain wider audience. 
     In accordance with various embodiments of the disclosure, a media content packaging and distribution system is provided that handles distribution of one or more channels to be viewed on one or more of a plurality of consumer devices. The media content packaging and distribution system receives a media feed and a first programming schedule of a first channel of the one or more of the plurality channels from a source device. One or more pre-encoded media assets to be inserted in the media feed of the first channel may be selected based on one or more defined selection parameters. A plurality of new channels is dynamically created based on insertion of the selected one or more pre-encoded media assets in different channels of the plurality of new channels and based on the one or more defined selection parameters. 
     In accordance with an embodiment, the one or more defined selection parameters may correspond to user-preferences received from the one or more of the plurality of consumer devices on which the first channel is viewed. The one or more defined selection parameters may further correspond to a received input that corresponds to user-selections on the one or more of the plurality of consumer devices. The one or more defined selection parameters may further correspond to audience-based parameters received from an external data source over a network. The first programming schedule may be modified based on the insertion of the selected one or more pre-encoded media assets in different channels to generate a plurality of programming schedules for the plurality of new channels. The selected one or more pre-encoded media assets may be stitched with encoded live media assets that corresponds to the received media feed of the first channel. The selected one or more pre-encoded media assets may be stitched to create a program stream for a new channel that is in a suitable state to be distributed on the one or more of the plurality of consumer devices independent of a requirement to re-encode the pre-encoded media assets for the distribution of the program stream. 
       FIG.  1 A  is a block diagram that illustrates an exemplary system for dynamic scheduling and channel creation, in accordance with an exemplary embodiment of the disclosure. Referring to  FIG.  1 A , the system  100 , comprises a media packaging and distribution system  102  that is communicatively coupled to published data sources  104   a , . . . ,  104   n , advertiser order generation and advertisement decisioning systems (AOGADS)  106   a , . . . ,  106   n , via a network  108  and/or other programmatic means. There is shown consumer devices  110   a , . . . ,  110   n  that are communicatively coupled to the network  108 . The media content packaging and distribution system  102  may comprise a scheduler  112 , a system for converting pre-encoded media content for live distribution, hereinafter referred to pre-encoded media content converter (PEMCC)  114 , and a data storage system  116 . There is also shown a source device  118  communicatively coupled to the scheduler  112  and the network  108 . An external data source  120  is also provided, which is communicatively coupled to the data storage system  116 , and the network  108 . 
     The media content packaging and distribution system  102  may comprise suitable logic, circuitry, and interfaces that may be configured to execute code that handles distribution of content comprising audio, video, images, metadata, and/or other data (embedded and/or externally referenced). The media content packaging and distribution system  102  handles distribution, for example, multicasting, unicasting, broadcasting, streaming, for one or more channels to be viewed on one or more of the plurality of consumer devices  110   a , . . . ,  110   n . The media content packaging and distribution system  102  may be operated by an entity related to handling or distribution of media content, for example, a broadcast provider or operator, or a network provider or operator. The entity related to handling or distribution of media content may also refer to a content owner, a distributor, a syndicator, a re-distributor, a content aggregator, a search, discovery, or cataloging service provider, or any other entity actively or passively involved with the distribution, cataloging, or referencing of complete or partial presentations of media content. The media content may include a video, an audio, a combination of audio and video presentations, a combination of audio, video, and/or embedded or externally referenced metadata, a combination of multiple-audio, multiple-video, and/or embedded or externally referenced metadata. The media content may also include metadata associated with the audio/video presentation, such as game scores, statistics, or timings, social media, cast/character/credits, geo-spatial data, and/or still-images or graphics (referenced or embedded). Throughout this document, the terms broadcast provider or broadcast operator, and network provider or network operator may be utilized to refer to the entity related to handling or distribution of media content, interchangeably. The broadcast provider may handle a single channel or a plurality of channels, or one or more networks. The broadcast provider may be configured to distribute content via one or more platforms, for example, traditional over-the-air broadcast channels, radio, cable television networks, satellite communication networks, the Internet, and/or other content delivery networks (CDNs). 
     Each of the plurality of published data sources  104   a , . . . ,  104   n  may be coupled to one or more television networks and may comprise suitable logic, circuitry, and interfaces that may be configured to execute code that provides actual audiences for programs that were distributed. As illustrated in  FIG.  1 A , the plurality of published data sources  104   a , . . . ,  104   n  are coupled to the media content packaging and distribution system  102  via the network  108 . The plurality of published data sources  104   a , . . . ,  104   n  may provide actual audiences for programs to the data storage system  116 . An exemplary published data source may be Nielsen. Another exemplary published data source may be a published database that provides ratings for a media item, such as gross rating point (GRP). The GRP is an advertising or a promotion impact measure for each advertising and/or promotional campaigns, known in the art. Other exemplary published data sources may also include direct/indirect access to other public or private data sources (persistent or ephemeral) through programmatic means. 
     The AOGADS  106   a , . . . ,  106   n  may comprise suitable logic, circuitry, and interfaces that may be configured to place orders with the network provider that include information about type of spots to be distributed (e.g. multicast or broadcast), the number of spots to be distributed, and when should the spots be distributed. The media content packaging and distribution system  102  may be configured to electronically receive, via the network  108 , deals comprising advertisers&#39; orders from the plurality of AOGADS  106   a , . . . ,  106   n . The AOGADS  106   a , . . . ,  106   n  may provide multiple orders, which need not be submitted at the same time. Therefore, orders with new or additional spots to be placed and any previously determined commercial break schedule may needs to be updated to accommodate the constraints and requirements of those spots already placed and of the new spots being received. In this regard, the AOGADS  106   a , . . . ,  106   n  may electronically book spots to a selling title (ST), and within the selling title there are constraints. The advertiser&#39;s order comprises airing constraints and placement requirements corresponding to the one or more spots, and each of the one or more commercial breaks comprises a plurality of inventory buckets. The airing constraints corresponding to each of the one or more spots comprise, for example, one or more of network constraints, selling title constraints, inventory utilization type constraints, allowable date and time constraints, and advertiser conflict constraints. In accordance with an embodiment, when the advertisements are inserted into a source stream, the advertisements are usually run (or pass) through the order generation component of the AOGADS  106   a , . . . ,  106   n . The advertisement decisioning component of the AOGADS  106   a , . . . ,  106   n  is used during a real-time content or advertisement placement activity, for example during dynamic ad insertion. For example, commercial or non-commercial advertisements may be dynamically inserted within program segments of a media feed based on the detected upcoming inbound trigger, signaling point, and/or signal in a source stream by the AOGADS  106   a , . . . ,  106   n . The AOGADS  106   a , . . . ,  106   n  may utilize the programming schedule to identity the opportunities for the real-time content or advertisement placement activity. In accordance with an embodiment, the advertisement decisioning component of the AOGADS  106   a , . . . ,  106   n  may be implemented in a client device, such as one or more of the plurality of consumer devices  110   a , . . . ,  110   n . In such a case, the advertisement decisioning component of the AOGADS  106   a , . . . ,  106   n  may identify real-time content or advertisement placement opportunity for dynamic ad insertion. For example, commercial or non-commercial advertisements may be dynamically inserted within program segments of a media feed based on the detected upcoming inbound trigger, signaling point, and/or signal in a source stream by the AOGADS  106   a , . . . ,  106   n  when implemented in the client device. 
     The network  108  may be any kind of network, or a combination of various networks, and it is shown illustrating the communication that may occur between the AOGADS  106   a , . . . ,  106   n  and the media content packaging and distribution system  102 . For example, the network  108  may comprise one or more of a cable television network, the Internet, a satellite communication network, a wide area network (WAN), a medium area network (MAN), and a local area network (LAN). Although a network  108  is shown, the disclosure is not limited in this regard, Accordingly, other exemplary modes may comprise uni-directional or bi-directional distribution, such as packet-radio, satellite. Furthermore, the network  108  is an exemplary embodiment of a distribution system. 
     The consumer devices  110   a , . . . ,  110   n  may refer to end-user devices or consumption devices where the content is played to be consumed by a user. The number of impressions of a media item, such as an advertisement and/or promotional media, on such plurality of consumer devices  110   a , . . . ,  110   n  determines the advertising impact or promotion impact and number of actual audiences achieved during campaigns. Examples of the consumer devices  110   a , . . . ,  110   n  may include, but are not limited to connected TVs, connected TV with paired and/or connected devices (e.g., HDMI sticks, tablets), and second screen devices such as smartphones, tablets, game consoles, personal computers, set-top boxes, embedded devices, or any process/system capable of processing the output for any means, regardless of the capability or intent to decode for media presentation. 
     The scheduler  112  may comprise suitable logic, circuitry, and interfaces that may be configured to execute a code that handles a programming schedule of a channel. The programming schedule of a channel defines what media content should be scheduled, the ordering of the media content during playout, and when to distribute the content. The media content that is distributed may include both the programming content, such as long-form presentations, short-form presentations, news or sporting events; and non-programming content, such as paid advertisements, public service advertisements, or promotional material. In accordance with an embodiment, the programming schedule may comprise data structures or file formats capable of being processed by a computer, that comprise a reference mapping of different media content items that needs to be stitched by the PEMCC  114 . The scheduler  112  may receive a programming schedule of an existing channel from the source device  118 . The scheduler  112  may modify the received programming schedule to generate a new programming schedule, where the generation of the new programming schedule may be driven by real time or near-real time content context analysis, user-selection on a consumer device, such as the consumer devices  110   a , . . . ,  110   n , or driven by external data received from the external data source  120 . 
     The PEMCC  114  may comprise suitable logic, circuitry, and interfaces that may be configured to execute a code to stitch one or more media items in accordance with the specified play schedule, such as the generated new programming schedule, to generate a specific program stream to be delivered to one or more of the plurality of consumer devices  110   a , . . . ,  110   n , based on the defined parameters. In accordance with an embodiment, the PEMCC  114  may be configured to stitch one or more pre-encoded media assets stored in the data storage system  116  with newly encoded live media sources to create a program stream for a new channel that is in a suitable state (or ready) to be distributed to one or more of the plurality of consumer devices  110   a , . . . ,  110   n  without a requirement to re-encode the pre-encoded media assets before the distribution of the program stream of the new channel. In this regard, a stream could be tailored for a single device of the consumer devices  110   a , . . . ,  110   n , or for a plurality of the consumer devices  110   a , . . . ,  110   n . The decisioning as to which pre-encoded media assets to select for delivery over the network  108  to the one or more of the plurality of consumer devices  110   a , . . . ,  110   n  may be based on the manipulation of the programming schedules that may be done in real time or near-real time. The manipulation of the programming schedules is driven by real time or near-real time content context analysis, user-selection on the consumer devices  110   a , . . . ,  110   n , or driven by external data received from the external data source  120 . The PEMCC  114  may also be referred to as a stream manipulator that may be configured to insert live content or pre-stored media content, in an existing program stream based on manipulation of a programming schedule of an existing program stream, such as an existing channel. The insertion of live content, pre-stored media content, pre-encoded media assets, and/or the like may be driven by real time or near-real time content context analysis, user-selection on the consumer devices  110   a , . . . ,  110   n , or driven by external data received from the external data source  120 . Alternatively, both the live or pre-stored programming content (such as long-form presentations, short-form presentations, news or sporting events); and non-programming content, such as paid advertisements, public service advertisements, or promotional material, may be dynamically scheduled, inserted, and stitched to create new channels based on real time or near-real time (or with a certain lag time) manipulation of the programming schedule. 
     The data storage system  116  may comprise suitable logic, circuitry, and interfaces that may be configured to store pre-encoded media content segments, such as VOD assets, live content segments, and metadata related to the pre-encoded media content segments and the live content segments. The data storage system  116  may also store, process, and generate aggregate viewing information based on various data feeds received from the external data source  120  and the published data sources  104   a , . . . ,  104   n.    
     The source device  118  may comprise suitable logic, circuitry, and interfaces that may be configured to communicate a media feed and a programming schedule of a channel, such as an existing channel, to the media content packaging and distribution system  102 . In accordance with an embodiment, the media feed of the channel may corresponds to a broadcast feed. The source device  118  may be communicatively coupled to the network  108 . 
     The external data source  120  may comprise suitable logic, circuitry, and interfaces that may be configured to execute code that handles retrieval and storage of audience data that corresponds to subscribers of the plurality of consumer devices  110   a , . . . ,  110   n . The audience data may include demographics data, audience targeting data, trending data, device type data, device platform data, and content recognition-based data, such as automatic content recognition (ACR)-based data. The trending data comprises information of what&#39;s trending in the social networks (or platforms), such as Twitter, Facebook, and the like. The trending data also comprises information of what&#39;s trending based on social engagement, such as number of likes or votes to a particular media item, or number of people watching a particular media item. The trending data may indicate an aggregate interest level of a number of users in the social networks for a particular media item. For example, a thousand or more shares, or likes by a number of users may indicate a highly popular media item. 
     In operation, the media content packaging and distribution system  102  may be configured to handle distribution of one or more channels to be viewed on one or more of the plurality of consumer devices, such as the consumer devices  110   a , . . . ,  110   n . The scheduler  112  may be configured to receive a media feed and a first programming schedule of a first channel of the one or more channels from the source device  118 . An application server (described in  FIG.  1 B ) may be configured to receive a user-preference from a first consumer device of the plurality of consumer devices  110   a , . . . ,  110   n  on which the first channel is viewed. The scheduler  112  may be configured to analyze, based on content context analysis, one or more other live feeds of other channels of the one or more channels or pre-encoded media assets stored in the data storage system  116 . The scheduler  112  may be further configured to recommend, based on the content context analysis, a media item to be inserted in the media feed of the first channel, based on the received user-preference. The scheduler  112  may be configured to dynamically schedule the recommended media item in the media feed of the first channel to be delivered over a distribution system, for example, the network  108 , to be viewed on the first consumer device of the plurality of consumer devices  110   a , . . . ,  110   n . The scheduler  112  may be configured to dynamically schedule the recommended media item based on the content context analysis executed in real time or near-real time. The scheduler  112  may modify the first programming schedule to generate a second programming schedule to deliver the recommended media item over the network  108 . The PEMCC  114  may be configured to stitch one or more media items that corresponds to the recommended media item in one or more spots of the received media feed to generate a program stream for distribution to the first consumer device or other consumer devices of the plurality of consumer devices  110   a , . . . ,  110   n.    
     In accordance with an exemplary aspect of the disclosure, the media content packaging and distribution system  102  may be configured to handle distribution of one or more channels to be viewed on one or more of a plurality of consumer devices, such as the consumer devices  110   a , . . . ,  110   n . The scheduler  112  may be configured to receive a media feed and a first programming schedule of a first channel of the one or more channels from the source device  118 . The scheduler  112  may be configured to select one or more pre-encoded media assets to be inserted in the media feed of the first channel based on one or more defined selection parameters. The one or more defined selection parameters may correspond to user-preferences received from the one or more of the plurality of consumer devices  110   a , . . . ,  110   n  on which the first channel is viewed. The one or more defined selection parameters may further correspond to a received input that corresponds to user-selections on the one or more of the plurality of consumer devices  110   a , . . . ,  110   n  and/or audience-based parameters received from the external data source  120  over the network  108 . The scheduler  112  may be further configured to dynamically create a plurality of new channels based on insertion of the selected one or more pre-encoded media assets in different channels of the plurality of new channels and based on the one or more defined selection parameters. The scheduler  112  may modify the first programming schedule based on the insertion of the selected one or more pre-encoded media assets in different channels to generate a plurality of programming schedules for the plurality of new channels. 
       FIG.  1 B  is a block diagram that illustrates an exemplary media content packaging and distribution system for dynamic scheduling and channel creation, in accordance with an exemplary embodiment of the disclosure. Referring to  FIG.  1 B , the media content packaging and distribution system  102  may further comprise an application server  122 , a live content storage system  124 , a media content storage system  126 , and a metadata cloud storage system  128 . The metadata cloud storage system  128  may include VOD program metadata  128 A, live program metadata  128 B, and aggregate viewing information  128 C. The live content storage system  124 , the media content storage system  126 , and the metadata cloud storage system  128  may be provided in the data storage system  116 , as described in  FIG.  1 A . There is shown the scheduler  112 , the PEMCC  114 , and the source device  118  provided in the media content packaging and distribution system  102 , as described in  FIG.  1 A . There is also shown a CDN  130 , which is an example of the network  108 , a client device  132 , which is one of the plurality of consumer devices  110   a , . . . ,  110   n , and a user  134  associated with the client device  132 . 
     In some embodiments of the disclosure, the scheduler  112 , the PEMCC  114 , and the application server  122  may be integrated to form an integrated system. In some embodiments of the disclosure, as shown, the scheduler  112 , the PEMCC  114 , and the application server  122  may be distinct. Other separation and/or combination of the various entities of the exemplary media content packaging and distribution system  102  illustrated in  FIG.  1 B  may be done without departing from the spirit and scope of the various embodiments of the disclosure. 
     The application server  122  may comprise suitable logic, circuitry, and interfaces that may be configured to communicate a notification of a recommended media item to a consumer device, for example, the client device  132 . The notification may be communicated to seek a confirmation from a user, such as the user  134  associated with the client device  132  to display the recommended media item on the client device  132 . The application server  122  may further receive an input that corresponds to the confirmation from the user  134  associated with the client device  132  to display the recommended media item on the client device  132 , and further communicate the received input to the scheduler  112 . The application server  122  may be further configured to receive user-preferences from the plurality of consumer devices  110   a , . . . ,  110   n . In accordance with an embodiment, the application server  122  may be configured to receive an input that corresponds to user-selections on the plurality of consumer devices  110   a , . . . ,  110   n , such as the client device  132 , over the network  108 . The application server  122  acts as an interface between the scheduler  112  of the media content packaging and distribution system  102  and the plurality of consumer devices  110   a , . . . ,  110   n , such as the client device  132 . 
     The live content storage system  124  may comprise suitable logic, circuitry, and interfaces that may be configured to store live content segments of one or more live feeds of channels, such as a live broadcast feed of a CNN channel. The live content storage system  124  may be communicatively coupled to the CDN  130  to receive the one or more live feeds of channels. The media content storage system  126  may comprise suitable logic, circuitry, and interfaces that may be configured to store media content segments such as VOD content segments. The media content storage system  126  may be communicatively coupled to the CDN  130 . The media content storage system  126  may include pre-encoded media assets. 
     The metadata cloud storage system  128  may comprise suitable logic, circuitry, and interfaces that may be configured to store VOD program metadata  128 A, live program metadata  128 B, and aggregate viewing information  128 C. The VOD program metadata  128 A may include metadata associated with media content segments stored in the media content storage system  126 . Examples of the VOD program metadata  128 A may include a media item identifier, a title of the media item, a short summary of the media content segments, a short summary of ideal ad placements within the content, a file format, digital right management (DRM), encryption information, length of the media item, a date and/or time the media item was added to the catalog of media items, a new item indicator for the media item (e.g., a new media asset that became available within the last 24 hours, last few days, last week, and/or the like), a media item class, for example, a television show, a cartoon program, a movie, a news media, an episode, a game, a clip, a recorded sports event, interactive media, and/or the like. In general, the clip may be curated or editorially selected excerpts from existing full episodes, TV shows, or movies. In accordance with an exemplary embodiment, the VOD program metadata  128 A may also store program-specific information (PSI) data as defined by ISO/IEC 13818-1 (MPEG-2), closed captioning data, and subtitles associated with the media content segments stored in the media content storage system  126 . Other forms of metadata may be utilized without departing from the spirit and scope of the various embodiments of the disclosure. 
     The aggregate viewing information  128 C may include audience-based parameters. The audience-based parameters may include calculated values derived by processing of audience data, which corresponds to subscribers of the plurality of consumer devices  110   a , . . . ,  110   n , received from the external data source  120 . The audience-based parameters may also include a path to retrieve a media item, for example, a trending media item, from the external data source  120  or other content servers. 
     The live program metadata  128 B may include metadata associated with live content segments of one or more live feeds of channels stored in the live content storage system  124 . Examples of the live program metadata  128 B may include a media item identifier, a title of the media item, a short summary of the content segments, a file format, encryption information, length of the media item, a date and/or time the media item was added to the catalog of media items, a new item indicator for the media item, a media item class, for example, a television show, a cartoon program, a movie, a news media, an episode, a game, a clip, a recorded sports event, interactive media, and/or the like. In accordance with an exemplary embodiment, the live program metadata  128 B may also store program-specific information (PSI) data as defined by ISO/IEC13818-1 (MPEG-2), closed captioning data, subtitles, and one or more inbound triggers, signals, or markers, of the live media feed associated with the live content segments stored in the live content storage system  124 . Other forms of metadata may be utilized without departing from the spirit and scope of the various embodiments of the disclosure. 
     The CDN  130  may correspond to the network  108 . The CDN  130  may comprise networks configured for distributing media content. Generally, the term “content,” “metadata,” “media,” and similar words are used interchangeably to refer to any type of media—audio, videos, datacasts, music, text, images, graphics, articles, photos, photo galleries, video galleries, infographics, maps, polls, guest biographies, tweets or other social media, blog posts, and/or the like. The CDN  130  may be configured for providing the plurality of consumer devices  110   a , . . . ,  110   n , such as the client device  132 , with media content via transport stream, segmented streaming, progressive download, or any other modes of distributing a multimedia presentation, such as via an over-the-air content delivery/distribution network, a linear content delivery/distribution network, a cable content delivery/distribution network, a satellite content delivery/distribution network, an Internet Protocol (IP) based content delivery/distribution network, and/or the like. 
     The client device  132  may be one of the plurality of consumer devices  110   a , . . . ,  110   n . In accordance with an embodiment, the client device  132  may be an ACR-enabled device. The client device  132  may be configured to communicate with the application server  122 , via the CDN  130 , or a separate communication network. 
       FIG.  2    illustrates an arrangement of pre-encoded media assets in accordance with a programming schedule to depict a framework for dynamic scheduling and channel creation by the media content packaging and distribution system of  FIG.  1 B , in accordance with an exemplary embodiment of the disclosure. Referring to the exemplary arrangement of  FIG.  2   , there is shown a first media asset  202 , a second media asset  204 , a third media asset  206 . There is also shown a first interstitial content item  208  placed after the first media asset  202 , and a second interstitial content item  210  placed after the second media asset  204 . Each media assets  202 ,  204 , and  206  may be a pre-encoded content item, and may be stored in the media content storage system  126  in segments or other forms. For example, the first media asset  202  may be segmented into first set of video segments  202   a ,  202   b ,  202   c , . . . ,  202   n . Similarly, the second media asset  204  and the third media asset  206  may also be segmented into second set of video segments  204   a ,  204   b ,  204   c , . . . ,  204   n , and third set of video segments  206   a ,  206   b ,  206   c , . . . ,  206   n  respectively. By way of example, the segmentation may be executed by a segmenting system (not shown) during a preparation stage of the media assets. In accordance with an embodiment, all the segments of the first set of video segments  202   a ,  202   b ,  202   c , . . . ,  202   n , the second set of video segments  204   a ,  204   b ,  204   c , . . . ,  204   n , and third set of video segments  206   a ,  206   b ,  206   c , . . . ,  206   n , may be segmented into consistent length, for example, 10 seconds segments. It may be advantageous to have a consistent and smaller file size of segments to be able to quickly push to the CDN  130 , and also for quick downloading by a media player at the end-user side, such as on the plurality of consumer devices  110   a , . . . ,  110   n . During the preparation stage of the media assets, an optimum size (or length) of segments may be determined by the segmentation system. Smaller chunks or segments of VOD assets may be difficult to manage as metadata associated with them may increase, whereas larger chunks or segments may be difficult to communicate by the media content packaging and distribution system  102  and also to be downloaded by the media player so as to maintain an adequate buffer for consistent streaming and playback at the media player. Thus, an optimal size of segments may be determined. It is to be understood by those skilled in the art that various changes may be made and segments of different file sizes (or length) may be used without departure from the scope of the present disclosure. Further, it should be recognized by one skilled in the art that other streaming protocols may require a different processing of media content. Thus, the scope of the disclosure should not be limited to the processing or preparation of media content to allow delivery using different delivery methods, streaming protocols, or distribution system, known in the art. Further, instead of the media assets arranged, as shown, live content segments may be arranged after, in between, or prior to a media asset (e.g. VOD content segments) or an interstitial content item. The insertion of the live content segments may be done on-the-fly based on dynamic scheduling and programming schedule manipulation. The insertion of live content, pre-stored media content, pre-encoded media assets, and/or the like, may be driven by real time or near-real time content context analysis, user-selection on the consumer devices  110   a , . . . ,  110   n , or driven by external data received from the external data source  120 . The scheduler  112  in association with the PEMCC  114  (also referred to as a stream manipulator) may be configured to insert live content or pre-stored media content, in an existing program stream based on manipulation of a programming schedule of an existing program stream, such as an existing channel. 
     In accordance with an embodiment, each segment of the first set of video segments  202   a ,  202   b ,  202   c , . . . ,  202   n , the second set of video segments  204   a ,  204   b ,  204   c , . . . ,  204   n , and third set of video segments  206   a ,  206   b ,  206   c , . . . ,  206   n , may be further processed to be stored at various quality levels, and content encryption modes for the purposes of adaptive bitrate streaming and Digital Rights Management, for example, the video segment  202   a  may be stored in a plurality of quality levels, for example, high definition (HD), high dynamic range (HDR) video, or different quality levels in accordance with specified pixel resolutions, bitrates, frame rates, and/or sample frequencies. As each of the media assets, such as the media assets  202  to  206 , are pre-encoded, segmented, and stored in the plurality of quality levels in the media content storage system  126 , the media assets may be re-used to create new channels, such as new program streams, without requiring to re-encode a selected media asset when a new program stream is created using the pre-encoded media assets. 
     For the sake of brevity, and with reference to  FIG.  2   , there is shown an example of media packaging for adaptive streaming using certain protocols or streaming methods for at least one delivery method of the distribution system. It is to be understood that media packaging for different delivery methods (such as analog terrestrial broadcast, digital terrestrial broadcast, direct-to-home satellite broadcast, cable, other Internet Protocol (IP)-based delivery methods, over-the-top television (OTT)), different streaming protocols, or distribution system, may be different. The media content may be prepared to be viewed one or more of the plurality of consumer devices  110   a , . . . ,  110   n , based on at least the desired delivery method, delivery conditions, content protection requirements, to satisfy operational and technical requirements, as needed. The operational and technical requirements may include, but are not limited to, media encoding, media segmentation, programming schedule (or manifest) creation or manipulation requirements, desired media encryption, and/or metadata signaling requirements. For example, in certain scenarios and for certain media content delivery methods, network bandwidth, network conditions, or device-type where media content is to be consumed may not be variable or known in advance. In such a case, creating different quality levels for a same media asset may not be required. Further, based on different operational and technical requirements, media packaging or the arrangement of media assets or other content in a program stream may be different. The media content that is prepared and distributed may include both the programming content, such as long-form presentations, short-form presentations, news or sporting events; and non-programming content, such as paid advertisements, public service advertisements, or promotional material. 
     Currently, dedicated encoders, such as physical encoders, are used to encode each program stream before distribution or transmission (i.e. before a distribution of a program stream of a channel). Such dedicated encoders are not only costly but also limit ability of a broadcast provider to swap or change content dynamically in a program stream as each content item needs to pass through such dedicated encoders for transmission. In other words, if any new content item is to be inserted in the program stream of channel that is to be distributed, that program stream then needs to be re-encoded again. This in turn increases re-work and requires installation of large infrastructures and resources to maintain uninterrupted content delivery for existing channel and limits the ability of the broadcast or network provider to change content in real time or near-real time. In accordance with the various embodiments of the present disclosure, the media content packaging and distribution system  102  provides an ability to dynamically schedule a media item, such as a pre-encoded media asset, and insert the media item in an existing live media feed of a channel to be directly delivered over a distribution system (such as one or more delivery methods) to be viewed on one or more consumer devices  110   a , . . . ,  110   n . The program stream in which the new media item is inserted may not be required to pass through the dedicated encoders before delivery over the network  108 , such as the CDN  130 . 
       FIG.  3    depict a flow chart illustrating exemplary operations for creation of a plurality of new channels using pre-encoded media assets in the television content packaging and distribution system of  FIG.  1 B , in accordance with an exemplary embodiment of the disclosure. Referring to  FIG.  3   , there is shown a flow chart  900  comprising exemplary operations  902  through  910 . 
     At  902 , a media feed (or an identifier of the media feed) and a first programming schedule of a first channel of the one or more channels may be received from the source device  118 . The scheduler  112  may receive the media feed and the first programming schedule of the first channel, such as an existing channel. 
     At  904 , one or more pre-encoded media assets may be selected for subsequent insertion in the media feed of the first channel based on one or more defined selection parameters. The one or more pre-encoded media assets may be pre-stored in the media content storage system  126 . The one or more defined selection parameters correspond to user-preferences received from one or more of the plurality of consumer devices  110   a , . . . ,  110   n  on which the first channel is viewed. The one or more defined selection parameters further corresponds to a received input that corresponds to user-selections on the plurality of consumer devices  110   a , . . . ,  110   n . The one or more defined selection parameters also correspond to audience-based parameters received from the external data source  120  over the network  108 . 
     At  906 , the first programming schedule may be modified based on differential insertion of the selected one or more pre-encoded media assets in different channels to generate a plurality of programming schedules for a plurality of new channels. The scheduler  112  may be configured to modify the first programming schedule based on the selection of the one or more pre-encoded media assets. For example, one or more references that points to the selected one or more pre-encoded media assets may be included in the first programming schedule for scheduling. Thus, the scheduler  112  may be configured to generate a plurality of programming schedules for the plurality of new channels. 
     At  908 , the selected one or more pre-encoded media assets may be stitched with encoded live media assets that corresponds to the received media feed of the first channel. The PEMCC  114  may be configured to stitch the selected one or more pre-encoded media assets with the received media feed of the first channel to create a program stream for a new channel that is in a suitable state to be distributed to the plurality of consumer devices. The distribution (e.g. broadcast, multicast, streaming) by the media content packaging and distribution system  102  may be executed independent of a requirement to re-encode the pre-encoded media assets for the distribution of the program stream of the new channel. 
     At  910 , a plurality of new channels may be dynamically created based on insertion of the selected one or more pre-encoded media assets in different channels of the plurality of new channels and based on the one or more defined selection parameters. As each of the media assets, such as the media assets  202  to  206  ( FIG.  2   ), are pre-encoded, segmented, and stored in the media content storage system  126 , the media assets may be re-used to create new channels, such as new program streams, without requiring to re-encode a selected media asset when a new program stream is created using the pre-encoded media assets. 
       FIG.  4    is a conceptual diagram illustrating an example of a hardware implementation for a content packaging and distribution system employing a processing system for creation of channels using pre-encoded media assets, in accordance with an exemplary embodiment of the disclosure. Referring to  FIG.  4   , the hardware implementation shown by a representation  1000  for the media content packaging and distribution system  102  employs a processing system  1002  for creation of channels using pre-encoded media assets, in accordance with an exemplary embodiment of the disclosure, as described herein. In some examples, the processing system  1002  may comprise one or more hardware processors  1004 , a non-transitory computer-readable medium  1006 , the scheduler  112 , a hardware PEMCC  114 , the data storage system  116 , the application server  122 , a hardware live content storage system  124 , a hardware media content storage system  126 , and a hardware metadata cloud storage system  128 . In accordance with an embodiment, the data storage system  116  may include the hardware live content storage system  124 , the hardware media content storage system  126 , and the hardware metadata cloud storage system  128 . It should be recognized that, in some embodiment of the disclosure, one or more components of  FIG.  4    may include software whose corresponding code may be executed by a at least one processor, for across multiple processing environments. For example, the scheduler  112 , the data storage system  116 , the application server  122  may include software that may be executed across a single or multiple processing environments. 
     In this example, the media content packaging and distribution system  102  employing the processing system  1002  may be implemented with bus architecture, represented generally by bus  1008 . The bus  1008  may include any number of interconnecting buses and bridges depending on the specific implementation of the media content packaging and distribution system  102  and the overall design constraints. The bus  1008  links together various circuits including the one or more processors, represented generally by the processor  1004 , the non-transitory computer-readable media, represented generally by the computer-readable medium  1006 , the scheduler  112 , the hardware PEMCC  114 , the data storage system  116 , the application server  122 , the hardware live content storage system  124 , the hardware media content storage system  126 , and the hardware metadata cloud storage system  128  which may be configured to carry out one or more operations or methods described herein. A bus interface  1010  provides an interface between the bus  1008  and a transceiver  1012 . The transceiver  1012  provides communicating via the network  108  with various other apparatus, such as the AOGADS  106   a , . . . ,  106   n , the consumer devices  110   a , . . . ,  110   n , such as the client device  132  or the first consumer device  402   a , the external data source  120 , and the source device  118 . 
     The processor  1004  may be configured to manage the bus  1008  and general processing, including the execution of a set of instructions stored on the computer-readable medium  1006 . The set of instructions, when executed by the processor  1004 , causes the media content packaging and distribution system  102  to execute the various functions described herein for any particular apparatus. The computer-readable medium  1006  may also be used for storing data that is manipulated by the processor  1004  when executing the set of instructions. The computer-readable medium  1006  may also be configured to store data for one or more of the scheduler  112 , the hardware PEMCC  114 , the data storage system  116 , the application server  122 , the hardware live content storage system  124 , the hardware media content storage system  126 , and/or the hardware metadata cloud storage system  128 . 
     In an aspect of the disclosure, the processor  1004 , the computer-readable medium  1006 , or a combination of both may be configured or otherwise specially programmed to execute the operations or functionality of the scheduler  112 , the hardware PEMCC  114 , the data storage system  116 , the application server  122 , the hardware live content storage system  124 , the hardware media content storage system  126 , and/or the hardware metadata cloud storage system  128 , or various other components described herein. For example, processor  1004 , computer-readable medium  1006 , or a combination of both may be configured or otherwise specially programmed to perform the operations and functionality of the scheduler  112 , the hardware PEMCC  114 , the data storage system  116 , the application server  122 , the hardware live content storage system  124 , the hardware media content storage system  126 , and/or the hardware metadata cloud storage system  128  as described with respect to  FIGS.  1 A,  1 B,  2 ,  3 , and  4   . 
     Various embodiments of the disclosure comprise a media content packaging and distribution system  102  that may be configured to handle distribution of one or more channels to be viewed on one or more of a plurality of consumer devices (such as the consumer devices  110   a , . . . ,  110   n ). The media content packaging and distribution system  102  may comprise, for example, the scheduler  112 , the PEMCC  114 , and the data storage system  116 . The media content packaging and distribution system  102  may further comprise, for example, the application server  122 , the live content storage system  124 , the media content storage system  126 , the metadata cloud storage system  128 . The metadata cloud storage system  128  may further include the VOD program metadata  128 A, the live program metadata  128 B, and the aggregate viewing information  128 C. The scheduler  112  may be configured to receive a media feed and a first programming schedule of a first channel of the one or more channels from the source device  118 . The scheduler  112  may be configured to select one or more pre-encoded media assets to be inserted in the media feed of the first channel based on one or more defined selection parameters. The scheduler  112  may be configured to dynamically create a plurality of new channels based on insertion of the selected one or more pre-encoded media assets in different channels of the plurality of new channels and based on the one or more defined selection parameters. 
     Various embodiments of the disclosure may provide a non-transitory computer-readable medium having stored thereon, computer implemented instruction that when executed by a processor causes a media content packaging and distribution system to execute operations to handle distribution of one or more channels to be viewed on one or more of a plurality of consumer devices (such as the consumer devices  110   a , . . . ,  110   n ). The media content packaging and distribution system  102  may execute operations comprising receiving a media feed and a first programming schedule of a first channel of the one or more channels from the source device  118 . One or more pre-encoded media assets to be inserted in the media feed of the first channel may be selected based on one or more defined selection parameters. A plurality of new channels may be dynamically created based on insertion of the selected one or more pre-encoded media assets in different channels of the plurality of new channels and based on the one or more defined selection parameters. 
     The scheduler  112  and the PEMCC  114  in association with the data storage system  116  provides significant productivity and efficiency improvements since the process of creating new program streams for hundreds of new channels has been simplified and a real time or near-real time (dynamic) scheduling of new media items is made possible. The scheduler  112  and the PEMCC  114  in association with the data storage system  116  or the external data source  120  provides an ability to the media content packaging and distribution system  102  to dynamically schedule a media item, such as a pre-encoded media asset, and insert the media item in an existing live media feed of a channel to be directly delivered over the network  108  to be viewed on one or more consumer devices  110   a , . . . ,  110   n . The program stream in which the new media item is inserted may not be required to pass through the dedicated and costly physical encoders before delivery over the network  108 , such as the CDN  130 . Thus, the scheduler  112  enables the media content packaging and distribution system  102  to operate more efficiently and optimally providing both an economic and a cost advantage. A plurality of new channels may be created utilizing less memory than would otherwise be required resulting in much faster processing time (faster computation time without sacrificing accuracy). This enables a faster or real time change of programming schedule and scheduling of selected media items based on different section parameters. The ability to quickly generate new channels may free up valuable processing resources such as memory and computing power. The scheduler  112  and the PEMCC  114  in association with the data storage system  116  provides the network provider with an ability to not only provide new channel offerings in cost-effective manner but also provide enhanced viewer experience to increase their appeal in order to gain wider audience. 
     As utilized herein the terms “circuits” and “circuitry” refer to physical electronic components (i.e. hardware) and any software and/or firmware (“code”) which may configure the hardware, be executed by the hardware, and/or otherwise be associated with the hardware. As used herein, for example, a particular processor and memory may comprise a first “circuit” when executing a first one or more lines of code and may comprise a second “circuit” when executing a second one or more lines of code. As utilized herein, “and/or” means any one or more of the items in the list joined by “and/or”. As an example, “x and/or y” means any element of the three-element set {(x), (y), (x, y)}. As another example, “x, y, and/or z” means any element of the seven-element set {(x), (y), (z), (x, y), (x, z), (y, z), (x, y, z)}. As utilized herein, the term “exemplary” means serving as a non-limiting example, instance, or illustration. As utilized herein, the terms “e.g.,” and “for example” set off lists of one or more non-limiting examples, instances, or illustrations. As utilized herein, circuitry is “operable” to perform a function whenever the circuitry comprises the necessary hardware and/or code (if any is necessary) to perform the function, regardless of whether performance of the function is disabled, or not enabled, by some user-configurable setting. 
     The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of embodiments of the disclosure. As used herein, the singular forms “a”, “an” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises”, “comprising”, “includes” and/or “including”, when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. 
     Further, many embodiments are described in terms of sequences of actions to be performed by, for example, elements of a computing device. It will be recognized that various actions described herein can be performed by specific circuits (e.g., application specific integrated circuits (ASICs)), by program instructions being executed by one or more processors, or by a combination of both. Additionally, these sequences of actions described herein can be considered to be embodied entirely within any non-transitory form of computer readable storage medium having stored therein a corresponding set of computer instructions that upon execution would cause an associated processor to perform the functionality described herein. Thus, the various aspects of the disclosure may be embodied in a number of different forms, all of which have been contemplated to be within the scope of the claimed subject matter. In addition, for each of the embodiments described herein, the corresponding form of any such embodiments may be described herein as, for example, “logic configured to” perform the described action. 
     Another embodiment of the disclosure may provide a non-transitory machine and/or computer readable storage and/or media, having stored thereon, a machine code and/or a computer program having at least one code section executable by a machine and/or a computer, thereby causing the machine and/or computer to perform the steps as described herein for creation of channels based pre-encoded media assets. 
     The present disclosure may also be embedded in a computer program product, which comprises all the features enabling the implementation of the methods described herein, and which when loaded in a computer system is able to carry out these methods. Computer program in the present context means any expression, in any language, code or notation, either statically or dynamically defined, of a set of instructions intended to cause a system having an information processing capability to perform a particular function either directly or after either or both of the following: a) conversion to another language, code or notation; b) reproduction in a different material form. 
     Further, those of skill in the art will appreciate that the various illustrative logical blocks, modules, circuits, algorithms, and/or steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, firmware, or combinations thereof. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure. 
     The methods, sequences and/or algorithms described in connection with the embodiments disclosed herein may be embodied directly in firmware, hardware, in a software module executed by a processor, or in a combination thereof. A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, physical and/or virtual disk, a removable disk, a CD-ROM, virtualized system or device such as a virtual sever or container, or any other form of storage medium known in the art. An exemplary storage medium is communicatively coupled to the processor (including logic/code executing in the processor) such that the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. 
     While the present disclosure has been described with reference to certain embodiments, it will be noted understood by, for example, those skilled in the art that various changes and modifications could be made and equivalents may be substituted without departing from the scope of the present disclosure as defined, for example, in the appended claims. In addition, many modifications may be made to adapt a particular situation or material to the teachings of the present disclosure without departing from its scope. The functions, steps and/or actions of the method claims in accordance with the embodiments of the disclosure described herein need not be performed in any particular order. Furthermore, although elements of the disclosure may be described or claimed in the singular, the plural is contemplated unless limitation to the singular is explicitly stated. Therefore, it is intended that the present disclosure not be limited to the particular embodiment disclosed, but that the present disclosure will include all embodiments falling within the scope of the appended claims.