Patent Publication Number: US-2002004746-A1

Title: E-coupon channel and method for delivery of e-coupons to wireless devices

Description:
CROSS REFERENCE TO RELATED APPLICATIONS  
     [0001] This application claims the benefit of U.S. Provisional Patent Application No. 60,198,092, entitled “e-COUPON CHANNEL AND METHOD FOR DELIVERY OF e-COUPONS TO WIRELESS DEVICES,” filed on Apr. 17, 2000, the disclosure of which is expressly incorporated herein by reference in its entirety. 
    
    
     
       FIELD OF THE INVENTION  
       [0002] This invention relates generally to electronic commerce and providing incentives. More particularly, the invention is directed to a system and method for providing an electronic coupon (e-coupon) channel for wireless devices and using e-coupons.  
       BACKGROUND OF THE INVENTION  
       [0003] Discount coupons (for example, “cents-off” coupons, rebate coupons, special offer coupons, or the like, collectively referred to herein as “coupons”) have become an integral part and a popular means of marketing strategies for many products, particularly retail consumer goods, sundries, foodstuffs, hardware, clothing and the like. Such items are typically sold at local grocery, drug, and discount stores. Product manufacturers have come to rely upon coupons, rebate and gift certificates to promote new and existing products, boost sales, and obtain demographic information concerning consumer-buying patterns.  
       [0004] In recent times, consumers have increasingly relied on coupons to reduce out-of-pocket costs. For example, in 1992, approximately 10 billion coupons were distributed, with 7.7 billion coupons being redeemed, saving consumers approximately 4 billion dollars. It has been estimated that coupons, coupled with advertising, can increase sales by as much as 500%. A typical coupon-marketing scheme involves printing the coupons in the newspaper or inserting coupon inserts into the newspaper, and allowing consumers to bring the printed coupons to a store for redemption. Other means of distributing coupons include printing or inserting in magazines or other publications, by direct mail methods, by printing Web-based coupons, and by placement on or with products distributed at retail establishments.  
       [0005] Known coupon delivery and redemption techniques have several drawbacks, not the least of which are low response rate, fraud, and high administrative processing costs. Low response rates are due in part to the difficulty a consumer has in maintaining, cataloging, and finding appropriate coupons before or during shopping. Moreover, since many coupons have expiration dates, a consumer has to not only catalogue each coupon by its product type, but also catalogue the coupons to ensure that redemption occurs before an expiration date. The time-consuming and cumbersome process associated with redeeming coupons has acted to reduce or even eliminate their appeal to consumers on a budget or consumers who redeem coupons as a hobby. Accordingly, there is a need in the industry to simplify the process of coupon redemption by increasing the response rates, while at the same time reducing consumer coupon collection and management time.  
       [0006] In the present on-line environment, most conventional Internet Web pages viewed on personal computers use an advertising-based model, where advertisers pay web-site operators a fee to display ads and/or pay fees based on the number of times the ads are “clicked.” However, this model is not as suited to the small screens found on wireless Internet devices such as Web-enabled mobile phones, palm-sized computers, and personal digital assistants (PDAs), where ads would be difficult to display and use.  
       SUMMARY OF THE INVENTION  
       [0007] In accordance with the invention, the present invention solves these problems with an e-coupon channel for wireless devices coupled with a method of delivering and using e-coupons.  
       [0008] The present invention may eliminate the difficulties associated with paper coupons through the delivery of e-coupons to a portable user device, such as a wireless device for storage, sorting, and redemption. The present invention provides an e-coupon channel for user devices through which e-coupons can be delivered and stored. The present invention also allows wireless Internet providers to derive revenue from advertisers through delivery of advertiser&#39;s e-coupons to the provider&#39;s wireless Internet users.  
       [0009] A user&#39;s interests and/or e-coupon redemption may be tracked in order to target e-coupon delivery. An e-coupon server may be connected to the Internet for delivering e-coupons to wireless web-enabled devices through wireless providers connected to the Internet. The e-coupon may be presented for redemption using a display on the user device. In addition, the redemption and logged usage of e-coupons may be displayed.  
       [0010] In accordance with one aspect of the present invention, e-coupons are provided from a processor to a user device. The user device determines a user identity and requests, from a processor, an e-coupon based on the user&#39;s identity. The processor then determines a profile of the user. The processor selects at least one e-coupon based on the profile of the user and provides it to the user device.  
       [0011] In accordance with another aspect of the present invention, a system for providing electronic coupons comprises: a user device for determining information identifying a user; a first memory for storing profile information for the user; a second memory for storing a plurality of electronic coupons; and a processor for retrieving the profile of the user and selecting at least one of the plurality of electronic coupons based upon the user&#39;s profile.  
       [0012] Additional objects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objects and advantages of the invention will be realized and attained by means of the elements and combinations particularly pointed out in the appended claims.  
       [0013] It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, as claimed.  
       [0014] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.  
     
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
     [0015]FIG. 1 illustrates a system for distributing e-coupons consistent with the present invention;  
     [0016]FIG. 2 illustrates an e-coupon channel displayed on a wireless device consistent with the present invention;  
     [0017]FIG. 3 illustrates a plurality of e-coupons displayed on a wireless device consistent with the present invention;  
     [0018]FIG. 4 illustrates an e-coupon presented for redemption consistent with the present invention; and  
     [0019]FIG. 5 illustrates a method for presenting e-coupons consistent with the present invention. 
    
    
     DETAILED DESCRIPTION  
     [0020] Reference will now be made in detail to the present embodiments of the invention, examples of which are illustrated in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings to refer to the same or like parts.  
     [0021]FIG. 1 illustrates a system for distributing e-coupons to a wireless device consistent with the present invention. In particular, a wireless device  100 , a wireless web provider  102 , a public network  104 , an electronic coupon (e-coupon) server  106 , an e-coupon database  110 , and a user profile database  108  are shown. Wireless device  100  may be any wireless web-enabled device such as mobile phones, palm-size computers, PDAs, automobile-based PCs, etc. Wireless web provider  102  may be a wireless content provider service, such as AvantGo (TM), OmniSky (TM), Palm.net (TM), and Sprint PCS (TM).  
     [0022] In one embodiment, the public network  104  is the Internet and the e-coupon server  106  is connected to the public network  104  via a data link. Alternatively, the e-coupon server  106  may be implemented as dedicated hardware or software integrated within another device, e.g., within a web server for an e-coupon channel. User profile database  108  is a mass storage device capable of storing information about a plurality of users in order to build consumer profiles for each user. The consumer profiles may be updated by the user directly and by the e-coupon server  106  in response to user behavior, such as browsing other selected channels or e-coupon use. Accordingly, the profile may be used to select e-coupons targeted at the interests and/or consumption patterns of the user. The e-coupon database  110  stores the variety of e-coupons that may be targeted to the user.  
     [0023] As shown in FIG. 2, the wireless device  100  may display one or more channels  200 ,  202 ,  204 , and  206  in a menu format. When the “e-Coupons” channel  202  is selected by the user, the wireless device  100  may download new e-coupons from e-coupon database  110  and store the new e-coupons in a memory location of the wireless device  100 . Wireless device  100  may also delete any expired e-coupons from a memory location in the wireless device  100 .  
     [0024] As shown in FIG. 3, the e-coupons may be sorted and searched using one or more menus (not shown) displayed on the wireless device  100 . For example, the user may edit and name sorting categories, sort and search by expiration date, sort and search by alphabetical order, sort and search by amount, etc.  
     [0025] Referring to FIG. 4, it is shown that the wireless device  100  may allow the e-coupon to be redeemed. As shown in FIG. 4, a machine readable bar code  400  may be displayed on the display  410  of the wireless device  100 . In addition, a human readable portion  420  and an expiration date portion  430  for the e-coupon may appear on the display  410 . The machine readable bar code  400  may be scanned by coupon scanning devices (not shown) directly from the display of the wireless device  100 . Alternatively, a human operator may manually input the human readable portion  420  into an input device (not shown), such as a cash register in order to redeem the e-coupon.  
     [0026]FIG. 5 illustrates a method for redeeming e-coupons consistent with the present invention. A user may use the wireless device  100  to login to the e-coupon server  106  (Step  500 ). For example, the user may provide a username and password via the wireless device  100 . If the user is new, the user may provide initial account information, such as a user&#39;s name, address, and proposed password via the wireless device  100 .  
     [0027] Upon successful login, the wireless device  100  may report recent e-coupon usage by the user (Step  502 ). Usage reports may be useful to track the e-coupon usage for marketing data, fraud prevention, user profile refinement, etc. In one embodiment, the wireless device  100  may continuously provide a log of e-coupons used within the past several hours. Alternatively, the wireless device  100  may report e-coupon usage for the previous logged “offline” period since the user disconnected from the public network  104 .  
     [0028] The e-coupon server  106  may then retrieve the user&#39;s consumer profile from the user profile database  108  (Step  504 ). The e-coupon server  106  may then select one or more e-coupons from the e-coupon database  110  based on the retrieved profile (Step  506 ). For example, the e-coupon server  106  may select e-coupons based on web-based content or channels recently viewed by the user, user requests, recent wireless service usage, user history of e-coupon redemption, or any other criteria. In addition, the e-coupon server  106  may include local telephone numbers and locations for redemption based on the user&#39;s actual location, as an aid to the user. Alternately, the e-coupon server  106  may include a link to obtain location and telephone numbers from the Web with the e-coupon.  
     [0029] The e-coupon server  106  may then transmit the selected e-coupons to the wireless device  100  (Step  508 ). For example, the e-coupons may be delivered at regular intervals (i.e., selected by either the user, an entity carrying the e-coupon channel, or the e-coupon server).  
     [0030] Upon receiving the e-coupons from the e-coupon server  106 , the user may use the wireless device  100  to select one or more of the e-coupons for redemption (Step  510 ). For example, the user may search for delivery pizza e-coupons under a “pizza” category or search an unsorted list for “pizza.” Thus, when ordering a pizza, the user may check an e-coupon channel on the wireless device  100  for applicable e-coupons. After selecting an e-coupon for redemption, the user may use the wireless device  100  to present the e-coupon. For example, the wireless device  100  may display the e-coupon number or bar code for redemption. In addition, the wireless device  100  may include logic for displaying only those e-coupon which have not expired as an aid to the user.  
     [0031] The present invention may also be practiced using conventional PDAs, such as those from Palm Computing (TM), which are periodically synchronized via desktop computers having Web access or which are periodically connected to a modem for web access. Thus, the downloading of e-coupons to a device may occur during synchronizing operations or web access, and redemption may occur while “tethered” to a PC or modem or, while away from these devices.  
     [0032] Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.