Patent Publication Number: US-2003225842-A1

Title: Distribution of messages using an address book of a user

Description:
CROSS-REFERENCE TO RELATED APPLICATION  
     [0001] This application is a continuation of U.S. patent application Ser. No. 10/159,595, filed on May 29, 2002, which claims priority of U.S. Provisional Patent Application No. 60/294,087, filed on May 29, 2001, the entire contents of which are hereby incorporated herein by reference. 
    
    
     
       BACKGROUND OF THE INVENTION  
       [0002] As electronic commerce becomes more popular, more websites are emerging and entering into businesses that provide convenience and value to consumers. Advertising a website name and the URL of the website to the general public is often a time consuming and expensive task. Some of the existing channels for publicizing a website and its URL are radio and television advertising, billboards, word of mouth, magazines, and banner advertisements on other websites.  
       [0003] Much of the advertising requires a potential website viewer to memorize or write down the URL of the website for later viewing at a computer. Moreover, the cost of marketing may be so expensive as to be a detriment to the profitability of the business. Therefore, there is a need for a cheaper and more effective method of marketing websites.  
       SUMMARY OF THE INVENTION  
       [0004] The present invention, according to an exemplary embodiment, is to a method utilizing a computer for distributing a preselected message using electronic mail (e-mail) addresses stored on a user device. The method includes receiving a request to send the preselected message to e-mail addresses stored on the user device, retrieving e-mail addresses stored on the user device, and sending the preselected message to the e-mail addresses retrieved from the user device.  
       [0005] In an embodiment, the operating system and the user device type are checked and an address retrieval program specific to the operating system and device type of the system is transferred to the user device. In an alternative embodiment, the user device is checked to determine whether an address retrieval program is already stored in the user device. If no address retrieval program is stored in the user device, then an address retrieval program is transferred to the user device.  
       [0006] In an additional embodiment, the user is prompted to select at least one of the retrieved e-mail addresses to receive the preselected message. In another embodiment, the user is prompted to enter a personal message to be sent to the retrieved e-mail addresses along with the preselected message. In yet another embodiment, the number of addresses the message is sent to is tracked. The retrieved e-mail addresses may be sent to a server. Additionally, the preselected messages may be addressed with the retrieved e-mail address listed as a blind carbon copy and the user listed as the sender.  
       [0007] The present invention is also directed to a system for distributing messages to electronic mail addresses. The system, according to an embodiment, has a message server coupled to a computer network and a user terminal coupled to the computer network. The message server is configured to receive a request to send a message to e-mail addresses stored on the user terminal. The message server is also configured to retrieve electronic mail addresses stored on the user device. The message server is also configured to send a message to the e-mail addresses retrieved from the user device.  
       [0008] The present invention is also directed to a computer readable medium storing instructions for distributing messages. The instructions, when executed by a microprocessor cause the microprocessor to perform the step of prompting a user to send a message to the e-mail addresses stored on a user device. The instructions also cause the microprocessor to receive a request to send a message to e-mail addresses stored on the user device. In response to the receipt of a request, the instructions cause the microprocessor to retrieve e-mail addresses stored on the user device. The instructions also cause the microprocessor to send the message to the e-mail addresses retrieved from the user device. 
     
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
     [0009] These and other features and advantages of the present invention will be better understood by reference to the following detailed description when considered in conjunction with the accompanying drawings wherein:  
     [0010]FIG. 1 is a block diagram showing the relationship of parts of a system for distribution of messages using an address book of a user in accordance with an embodiment of the present invention;  
     [0011]FIG. 2 is a block diagram of a system for distribution of messages using an address book of a user in accordance with an embodiment of the present invention;  
     [0012]FIG. 3 is a flowchart showing the steps for distribution of messages using an address book of a user in accordance with an embodiment of the present invention;  
     [0013]FIG. 4 is an examplary structure of an address book file; and  
     [0014]FIG. 5 is a decision screen sent to a user prompting the user to select recipients of a message and to enter a personal message to send to recipients in accordance with an embodiment of the present invention. 
    
    
     DETAILED DESCRIPTION OF THE INVENTION  
     [0015] An overview of a message distribution system according an embodiment of the present invention is shown in FIG. 1. The system functions between user devices  220  and a server  222  communicating through the Internet  221 . The server  222  communicates a user interface to a user device. Depending on the response received from a user via the user interface, the server transmits an address retrieval program to the user device  220  through the Internet  221 . The address retrieval program searches the memory and data storage devices of the user device  220  for e-mail address information. In an embodiment, once e-mail addresses are obtained, the address retrieval program sends an e-mail to each e-mail address via the Internet  221 .  
     [0016]FIG. 2 shows a block diagram of a typical Internet client/server environment used by the user devices and servers in one embodiment of the present invention. User devices  220   a - 220   n  used by the users are connected to the Internet  221  through communication links  233   a - 233   n . Optionally, a local network  234  may serve as the connection between some of the user devices  220   a - 220   n , such as the user device  220   a  and the Internet  221 . Servers  222   a - 222   m  are also connected to the Internet  221  through respective communication links. Servers  222   a - 222   m  include information and programs accessible by the user devices  220   a - 220   n . In one embodiment of the present invention, programs for retrieving e-mail address book information reside on at least one of the servers  222   a - 222   m  and are accessible by users using one or more of the user devices  220   a - 220   n.    
     [0017] In one embodiment of the present invention, each of the user devices  220   a - 220   n  typically includes a central processing unit (CPU)  223  for processing and managing data; and a keyboard  224  and a mouse  225  for inputting data. A main memory  227  such as a Random Access Memory (RAM), a video memory  228  for storing image data, and a mass storage device  231  such as a hard disk for storing data and programs are also included in a typical user device. Video data from the video memory  228  is displayed on a Display screen  230  by a display adapter  229  under the control of the CPU  223 . A communication device  232 , such as a modem, provides access to the Internet  221 . Optionally, one or more of user devices  220   a - 220   n  may be connected to a local network  234 . An Input/Output (I/O) device  226  reads data from various data sources and outputs data to various data destinations.  
     [0018] Servers (hosts)  222   a - 222   m  are also computers and typically have architecture similar to the architecture of user devices  220   a - 220   n . Generally, servers differ from the user devices in that servers can handle multiple telecommunications connections at one time. Usually, servers have more storage and memory capabilities, and higher speed processors. Some server (host) systems may actually be several computers linked together, with each handling incoming web page requests. In one embodiment, each server  222   a - 222   m  has a storage medium  235   a - 235   m , such as a hard disk, a CD drive, or a DVD for loading computer software.  
     [0019] When software such as the software responsible for executing the processes in FIGS. 1 and 3 to  5  is loaded on the server  222   a , an off-the-shelf web management software or load balancing software may distribute the different modules of the software to different servers  222   a - 222   m . A server may utilize an operating system such as DOS, Microsoft Windows, or Linux. The server may use proprietary source, off the shelf, or open source software to generate and serve web pages. In an embodiment, the server uses Apache server software to generate and serve web pages. The page generating software generates web pages that have, for example, hypertext markup language (HTML) and Javascript components. Additionally, the server may be protected from unauthorized access by the use of a firewall, such as one produced by Checkpoint.  
     [0020] Therefore, in one embodiment, the computer programs and databases responsible for executing the present invention reside on one or more servers. Databases to carry out the processes of FIGS. 1 and 3 to  5  may be created, maintained and edited in many different types of database software including SQL, Access, FoxPro, and Oracle. In one embodiment of the present invention the database software is made by Oracle.  
     [0021] An exemplary web site location  235  is shown on server  222   a  in FIG. 2. The web site  235  is the user interface for accessing the database described below. The web site  235  has a unique address that is used by the users to access server  222   a  (in this example) and the web site location on the server  222   a . The computer software for executing the processes of the present invention may also reside on the web site  235 .  
     [0022] A method for distributing messages using an address book of a user is shown in FIG. 3. A user, using a user device with an Internet browser, accesses a website hosted by the server. As part of the webpage information passed to a user, the server prompts the user to send an advertisement to at least a subset of the e-mail addresses contained in address books on the user device, Box  300 . The advertisement may contain, for example, information about a website including a description of the website. In an embodiment, the advertisement contains a link to a website that, when clicked on by an advertisement recipient, opens an Internet browser on the recipient&#39;s computer directed to the website.  
     [0023] If the server receives a user request to send the advertisement to at least a subset of the e-mail addresses contained in address books on the user device, Box  302 , then the server checks to see if an address retrieval program has already been downloaded onto the user device, Box  304 . If the address retrieval program is not found on the user device, then the address retrieval program is transferred to the user device, Box  306 . In an embodiment, when the address retrieval program is installed, a flag is placed in a particular location in the memory or data storage devices of the user device to quickly indicate to the server in the future that the address retrieval program is installed.  
     [0024] In an embodiment, the address retrieval program is specific to the type of user device being used to access the server and the type of operating system running on the user device. Prior to transfer of the address retrieval program, the server checks the system parameters of the user device to determine what operating system is being used. Different address retrieval programs may be needed for different versions of Microsoft Windows® operating systems as well as for Palm®, Macintosh®, or other operating systems. In an alternative embodiment, the address retrieval program is adapted to be run across different operating systems on different user devices. For example, the address retrieval program may be run as a Java applet.  
     [0025] After the address retrieval program is loaded onto a user device, the address retrieval program searches throughout the user device&#39;s memory and data storage devices to locate all saved e-mail addresses, Box  308 . In an embodiment, the address retrieval program locates address book type files. For example, the address retrieval program for a machine using Windows® searches for all files ending in “.WAB”, which are Windows Address Book files, utilized by Microsoft programs such as Microsoft Outlook®. The address retrieval program also searches for all files ending in “.mab”, which are address book files utilized by Netscape Navigator®. Once the address retrieval program locates the address book files, the address retrieval program extracts any e-mail addresses contained in the address book files.  
     [0026] A sample address book file structure is shown in FIG. 4. The file  400  is a database containing several records. Fields in each record include first name  402 , last name  404 , and e-mail address  406 . The fields in the record, and records in the database, may be separated by tabs, commas or other characters as is known to those skilled in the art. For example, a specific record may include the following information: (First Name=John, Last name=Smith, e-mail address=johnsmith@yahoo.com).  
     [0027] In an additional embodiment, the address retrieval software searches the contents of files on the user device for text in email address format, namely XXX@XXXX.XXX. There is no fixed number of characters before the “@”,from the “@” to the “.”, and after the “.”. The text between spaces may be searched for a “@” and a “.”. When an address is found, the address retrieval program compares the e-mail address found to those already in memory. If the found address is not already in memory, then the address is added to memory. This process generates a list of unique e-mail addresses.  
     [0028] Returning to FIG. 3, once the address retrieval program has retrieved any e-mail addresses in the address books saved in the memory and data storage devices of the user&#39;s computer, preselected messages such as advertisements are sent to the e-mail addresses retrieved. In an embodiment, the address retrieval program opens up an e-mail program. Once the e-mail program is open, the address retrieval program opens a new e-mail letter. Once the letter is open, the address retrieval program addresses an e-mail letter to all of the e-mail addresses found. The address retrieval program then inserts the preselected message and mails the letter. The e-mail program may be, for example, Microsoft Outlook, Netscape Communicator, or Eudora. In an alternative embodiment, the address retrieval program functions as an e-mail client and sends an e-mail directly to each retrieved e-mail address, rather than opening an additional e-mail program.  
     [0029] In an embodiment, the retrieved e-mail addresses are each inserted as blind carbon copy recipients so that the receiver does not see any of the other addressees. In another embodiment, the user&#39;s name and e-mail address are inserted into the “sender” field of the letter, so that the recipient knows who sent the letter. If the address retrieval program is unable to locate an e-mail address for the user, the user is prompted to enter a name and e-mail address information.  
     [0030] In an additional embodiment of the present invention, all of the e-mail addresses retrieved are displayed for the user, as shown in FIG. 5. The first name  500 , last name  502  and e-mail address  504  of each potential recipient is displayed. The user is prompted to select one or more of the e-mail addresses to send the preselected message to. The user is prompted to place a check in a checkbox  506  next to each e-mail address that the user wishes to send the preselected message to. In an embodiment, the user is also prompted to enter a personal message to be sent along with the preselected message  508 . Once the user has selected any recipients that they would like to send the preselected message to and entered any personal message that they wish to accompany the preselected message, the user presses the “finished” button  510 . Once the “finished” button  510  is pressed, an e-mail is sent to any selected recipients.  
     [0031] In another embodiment of the present invention, the e-mail addresses retrieved by the address retrieval program are sent to the server. The server maintains a database of e-mail addresses to which a particular preselected message has been sent. Upon receipt of the e-mail address retrieved by the address retrieval program, the server checks to see if any of the e-mail addresses retrieved have already been sent the preselected message selected by the user. The server then sends the preselected message to those retrieved e-mail addresses that are not in the database of e-mail addresses that have been sent the preselected message. After sending the preselected message, the server adds the e-mail addresses to which the preselected message was sent to the database of e-mail addresses for that particular preselected message. This prevents an e-mail address from being sent multiple copies of a particular preselected message.  
     [0032] In an additional embodiment, the e-mail addresses sent to the server are encoded so that the server cannot see the actual e-mail addresses, but can compare the addresses to others. In another embodiment of the present invention, the addresses retrieved by the address retrieval program are sent to a third party who retains the addresses.  
     [0033] Each recipient who receives the preselected message is prompted to visit a website by clicking on a hotlink. Each recipient is also prompted to forward on the received preselected message to people in their address book. The process repeats itself, and the repetition distributes the advertisement in a very rapid manner. In an additional embodiment, the address retrieval program extracts any facsimile numbers from the address book files and sends the preselected message to the facsimile number rather than an e-mail address.  
     [0034] In an additional embodiment, the user is rewarded for each e-mail address to which the advertisement is sent. The number of e-mail addresses the advertisement is sent to is counted by the address retrieval program, which then sends an e-mail message containing the count to the server. The server tracks the number of preselected messages sent for rewarding the user. The server e-mails the user with information about the rewards the user has earned.  
     [0035] In yet another embodiment of the present invention, third party webpages contain advertisement links. The advertisement links contain a hotlink to the server  222  along with link parameters indicating the text and link to be sent in the preselected message. In an embodiment, the link to the server contains the actual text and link to be sent in the preselected message. Alternatively, the link to the server may contain a code that is cross-referenced in a database accessible by the server linking codes with text and links.  
     [0036] Once a user viewing the third party web page clicks on the advertisement link, the user&#39;s Internet browser is transferred to the server. Once the user&#39;s Internet browser is transferred to the server, the process described above for sending preselected messages to the e-mail addresses in an address book of a user is performed. By creating a situation where links to the server are placed in third party webpages, the services of the server may be tied to financial compensation based upon the number of advertisement links clicked through and the number of messages sent. Additionally, the server may send e-mail addresses to the third party web page provider for future mailings.  
     [0037] The preceding description has been presented with reference to presently preferred embodiments of the invention. Workers skilled in the art and technology to which this invention pertains will appreciate that alterations and changes in the described structure may be practiced without meaningfully departing from the principle, spirit and scope of this invention. Accordingly, the foregoing description should not be read as pertaining only to the precise system and method described and illustrated in the accompanying drawings, but rather should be read consistent with and as support for the following claims, which are to have their fullest and fairest scope.