Patent Publication Number: US-2023153776-A1

Title: Location based digital gift rewards

Description:
BACKGROUND 
     Traditional gifting usually involves a physical transfer of tangible items/media between people. Gifting is most often accomplished physically person to person. However, it is difficult to leave a gift for someone in a public place and ensure that the giftee receives the gift. Further, gifts oftentimes include direct transfers of money from one account to another without any intrigue or effort for the giftee. 
     Geocaching has typically involved the use of global positioning satellite (GPS) coordinates for navigation to an intended target or “cache.” Once reaching the coordinates, the users typically find a physical item (e.g., gift, log) or must contact the generator over conventional means to receive a gift or an accolade. However, this process is more of a scavenger hunt and is not an automated, seamless, or private mechanism for transferring gifts between users. 
     BRIEF SUMMARY OF THE DESCRIPTION 
     The following presents a simplified summary of the innovation in order to provide a basic understanding of some aspects of the innovation. This summary is not an extensive overview of the innovation. It is not intended to identify key/critical elements of the innovation or to delineate the scope of the innovation. Its sole purpose is to present some concepts of the innovation in a simplified form as a prelude to the more detailed description that is presented later. 
     In accordance with aspects of the innovation, a gifter initiates a digital gift or reward for a giftee at a location. The digital gift reward is generated and associated with the location. The giftee is notified either when the digital gift reward is generated and/or when the giftee is near (or approaching) the location of the digital gift reward. The giftee receives instructions for claiming the digital gift reward, the instructions include conditions for transferring the digital gift reward to the giftee. The giftee can receive directions for navigating to the digital gift reward. In specific embodiments, the directions can be augmented reality-based directions. When the conditions are satisfied, the digital gift reward can be transferred from the gifter&#39;s account to the giftee&#39;s account. The gifter may earn a gifting reward upon transfer of the digital gift reward. The gifting reward can be transferred to the gifter&#39;s account. The accounts can be updated to reflect all transfers. 
     In aspects, the subject innovation provides substantial benefits in terms of gifting, especially digital gifting. One advantage of the innovation resides in a seamless transfer of a digital gift reward upon a claim of the digital gift reward. Another advantage resides in secure digital geocaching-like treasure hunt of gifts that can be instantly redeemed in an online system. 
     To the accomplishment of the foregoing and related ends, certain illustrative aspects of the innovation are described herein in connection with the following description and the annexed drawings. These aspects are indicative, however, of but a few of the various ways in which the principles of the innovation can be employed and the subject innovation is intended to include all such aspects and their equivalents. Other advantages and novel features of the innovation will become apparent from the following detailed description of the innovation when considered in conjunction with the drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Aspects of the disclosure are understood from the following detailed description when read with the accompanying drawings. It will be appreciated that elements, structures, etc. of the drawings are not necessarily drawn to scale. Accordingly, the dimensions of the same may be arbitrarily increased or reduced for clarity of discussion, for example. 
         FIG.  1    illustrates a high level diagram of the subject innovation in accordance with aspects. 
         FIG.  2    illustrates an example component diagram of a gift management system of the subject innovation. 
         FIG.  3    illustrates an example component diagram of an interface component. 
         FIG.  4    illustrates an example component diagram of a transfer component. 
         FIG.  5    illustrates an example method for digital gift rewards from initiation to redemption in accordance with aspects of the innovation. 
         FIG.  6    illustrates a computing environment where one or more of the provisions set forth herein can be implemented, according to some embodiments. 
     
    
    
     DETAILED DESCRIPTION 
     The innovation is now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the subject innovation. It may be evident, however, that the innovation can be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the innovation. 
     As used in this application, the terms “component”, “module,” “system”, “interface”, and the like are generally intended to refer to a computer-related entity, either hardware, a combination of hardware and software, software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, or a computer. By way of illustration, both an application running on a controller and the controller can be a component. One or more components residing within a process or thread of execution and a component may be localized on one computer or distributed between two or more computers. 
     Furthermore, the claimed subject matter can be implemented as a method, apparatus, or article of manufacture using standard programming or engineering techniques to produce software, firmware, hardware, or any combination thereof to control a computer to implement the disclosed subject matter. The term “article of manufacture” as used herein is intended to encompass a computer program accessible from any computer-readable device, carrier, or media. Of course, many modifications may be made to this configuration without departing from the scope or spirit of the claimed subject matter. 
     In accordance with the innovation,  FIG.  1    illustrates a high level view of digital gift rewards. In operation, a user can initiate and prompt location-based gifts and/or rewards through a mobile app (e.g., a banking platform app). These gifts/rewards could either be monetary or digital (e.g. badges). In addition, the rewards could either be funded through a credit/debit card transaction, bank account, or credit card rewards balance. 
     In a particular example, a user decides to leave a reward for the next person who shows up at their favorite restaurant/bar (e.g., ‘pay it forward’). Within the app, the user can select a particular location (e.g., by name, geo-location, etc.) and a type of gift/reward (e.g., monetary amount, menu item, etc.) In doing so, the user can specify whether this reward is for anyone who can find the reward (e.g., based on an app or website) or if it is limited to a specific person or persons. Similarly, the user can specify whether or not the gifter is to be identified or anonymous. In this example, the gifter is leaving the gift/reward for a specific person or giftee. 
     Optionally, a notification and be generated and delivered (e.g., via SMS (short message service), via the app, via email, etc.) to the giftee (or group of giftees) to alert them of a gift/reward that awaits their retrieval. The notification can be sent immediately, scheduled or otherwise triggered based upon a geo-location (e.g., arrival at the venue). 
     The gift/reward processing can be based upon the type of gift/reward for example, deposited into the giftee&#39;s account, deducted from a restaurant tab, etc. Similarly, if the gift is a digital badge, it can be added to their profile that may trigger additional reward, incentives, status, etc. It is to be understood that the app host (e.g., credit card company) can make certain rewards location-dependent thereby enhancing the overall user experience(s). 
     While the description and examples set forth herein are tagged to location(s), it is to be understood that other aspects exist that can trigger gift rewards based upon additional or alternative conditions including but, not limited to time, date, weather, or other contextual factors. For example, a gift reward can be set to be valid and retrievable upon a particular date or even a notable date (e.g., holiday, birthday, etc.). In other examples, a gift reward can be valid if redeemed after a particular date but, before another identified date. Still further, reoccurring gift rewards can be set and triggered in accordance with the innovation. These and other iterations of gift and redemption criteria are to be included with the spirit and scope of the innovation and claims appended hereto. 
     Referring to the example of  FIG.  1   , a gifter  105  initiates a digital gift reward  110  to a giftee  115  at a location. The initiation location can be geo-marked as the location where the gifter  105  is presently located. In some embodiments, the gifter  105  can select a remote location to generate the digital gift reward  110 . In yet other embodiments, the gifter  105  can choose from a set of pre-selected gifting locations to generate (e.g. “drop”) the gift reward  110  at a selected location. The digital gift reward  110  can be monetary, a badge, a discount, gift card, a specific item, a menu item, and/or the like. 
     The gifter  105  can generate the digital gift reward  110  using a gifter device  120 . The gifter device  120  can be a mobile phone, smart phone, tablet, personal computing device, wearable device, internet of things (IoT) device, kiosk, and/or the like. The gifter device  120  can include processors, storage, networking hardware, screens, user interfaces, displays, keyboard, mice, GPS (global positioning system), location tracking hardware/software, and/or the like. The gifter device  120  can include applications or application instructions executed by processors. For example, the gifter device  120  can include a gifting interface application (‘app’) for initiating and interfacing for digital gift rewards  110 . 
     The gifter device  120  can communicate and interface with a gift management system  125 . In some embodiments, the gifter device  120  interfaces with the gift management system  125  via an application executed by processors of the gifter device  120 . The gift management system  125  can reside on (or distributed among) a server, cloud, remote location, and/or the like. In some embodiments, the gift management system  125  is associated with a financial institution. The gift management system  125  manages transfer of gifts between parties (e.g. from gifters  105  to giftees  115 ). 
     The gifter device  120  can exchange data with the gift management system  125 . For example, the gifter device  120  can send gift data to the gift management system  125  related specifically to the digital gift reward. The gift data can include gifter identity, gift type, denomination, currency, account, intended recipient, location, gift appearance, claiming instructions, and/or the like. In some embodiments, the gifter  105 , via gifter device  120 , can pre-select one or more criterion that can be converted into gift data and transmitted to the gift management system  125 . In other embodiments, the gift device  120  can employ rules to parse and determine a subset of gift data to provide to the gift management system  125  in order to effect the gifting process. For example, the gift device  120  can determine location data for where the digital gift reward is to be dropped. Thereafter, other gift-related data can be conveyed to establish the placement of the gift. 
     The gift management system  125  can actively monitor a set of gift rewards in a database. For example, the gift management system  125  can monitor a set of gift rewards associated with the financial institution associated with a particular gift or scenario. The gift management system  125  can create a database entry or tag associated with each gift reward that is generated and gift data sent to the gift management system  125 . In some embodiments, the digital gift reward  110  is a collectible badge. The badges can be collected and associated with the database entry of the giftee  115  in the gift management system  125 . In some embodiments, the digital gift reward  110  is a collectible badge that is a blockchain based non-fungible token (NFT) or the like. 
     The giftee  115  can utilize a giftee device  130  to communicate with the gift management system  125 . The giftee device  130  can be a mobile phone, smart phone, tablet, personal computing device, wearable device, internet of things (IoT) device, kiosk, and/or the like. The gifter device  120  can include processors, storage, networking hardware, screens, user interfaces, displays, keyboard, mice, GPS, location tracking hardware/software, and/or the like. The giftee device  130  can include applications or application instructions executed by processors. For example, the giftee device  130  can include a gifting interface application for generating digital gift rewards. 
     Upon receiving gift data from the gifter device  120 , the gift management system  125  can generate and send a notification or alert regarding the existence of the digital gift reward  110  to the giftee device  130  or group of giftee devices (not shown). The gift management system  125  sends the notification via a communications network. The notification can be a text message, short message service (SMS), multimedia message service (MMS), push notification, application pop up, email, voice call, social media post, and/or the like. The notification can include part or all of the gift data. In some embodiments, the notification includes location data of the digital gift reward. In other aspects, the notification includes clues related to one or more of the type, location, gifter, initiation and/or expiration date(s), etc. related to the gift or reward. In one aspect, the location data can include GPS coordinates, address, Wi-Fi network, business name, venue nickname, monument, landmark, and/or the like. 
     In some embodiments, the notification can include a link that opens an application on the giftee device  130  or a portal website of the gift management system  125 . The giftee  115  can open the notification on the giftee device  130 . The giftee  115  can receive the gift data from the notification, application, portal, website, and/or the like. In some embodiments, the gift data and/or notification can include instructions for redeeming the digital gift reward  110 . 
     In other embodiments, the gift management system  125  can actively and dynamically monitor the location of the giftee  115  via the giftee device  130 . The giftee device  130  can provide location data to the gift management system  125  for monitoring and/or tracking. The giftee device  130  can provide location data intermittently, continuously (in real-time or near real-time), triggered upon opening the notification, and/or the like. The gift management system  125  can monitor the location of the giftee device  130  in relation to a proximity threshold  135 . The proximity threshold  135  can be a distance from the digital gift reward  110 . In some embodiments, the proximity threshold  135  is an even radius distance from the digital gift reward  110 . In other embodiments, the proximity threshold  135  is a geofence, natural border, artificial boundaries (e.g. within walls of an establishment where the digital gift reward  110  is located), and/or the like. Additionally, the proximity threshold  135  can be a distance between the giftee  115  and the gifter  105  as established via their respective devices  130  and  120  respectively. 
     The gift management system  125  can detect that the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, a notification is generated and sent to the giftee device  130  upon detecting that the giftee  115  is within the proximity threshold  135  (e.g., near the digital gift reward  110 ). 
     The gift management system  125  can direct the giftee  115  to the gift upon detecting the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, the directions can be given to the giftee  115  upon receiving an intent that the giftee  115  wants to claim the digital gift reward  110 . For example, the giftee  115  can select “provide claim instructions” on the notification or application of the giftee device  130 . 
     The gift management system  125  can provide directions (e.g., GPS directions) to the giftee device  130  to the digital gift reward  110 . The directions facilitate the giftee  115  in navigating to the location where the digital gift reward  110  has been dropped for claiming. The giftee device  130  can present the directions to the giftee  115 . The giftee device  130  can provide GPS directions, map directions, text based directions, voice directions, traditional children&#39;s game of “hot/cold” directions, and/or the like. In some embodiments, the giftee device  130  can provide augmented reality directions to the digital gift reward  110 . 
     In still other aspects, the giftee device  130  can generate an augmented reality view to present on a display of the giftee device  130 . The augmented reality view updates in real time or near real time with movements of the giftee  115  and/or giftee device  130 . The augmented reality view presents the directions as an overlay of a real world view concurrently presented on the giftee device  130 . In some embodiments, the real world view is captured by an image capture device (e.g., camera) of the giftee device  130 . For example, the augmented reality view can overlay direction arrows over a real world view to facilitate the giftee  115  navigating to the digital gift reward  110 . In some embodiments, the augmented reality view can show a visual representation of the digital gift reward  110  at the location where the digital gift reward  110  was dropped. For example, the gifter  105  provided a digital gift reward  110  as a drink at a bar. The giftee device  130  can overlay a visual of a drink on top of the real world view of the bar at the location. 
     The gift management system  125  can determine the giftee  115  has satisfied at least one condition of transfer to claim or redeem to digital gift reward  110 . The conditions of transfer can include a location, an action, a purchase request, placement of the mobile device (e.g., device  130 ) upon the augmented reality position and/or the like. In some embodiments, the gift management system  125  can provide instructions to the giftee  115  and/or the giftee device  130  as to how to claim or redeem the digital gift reward  110 . When the giftee  115  has navigated to the digital gift reward  110 , the digital gift reward  110  can be claimed. In some embodiments, the digital gift reward  110  is automatically claimed upon the giftee  115  navigating and/or being co-located with the digital gift reward  110 . In other embodiments, the giftee  115  can select a redeem function on the giftee device  130  once co-located with the digital gift reward  110 . 
     In other embodiments, the gift management system  125  can instruct the giftee  115  to perform an action to claim the digital gift reward  110 . For example, the giftee  115  can be instructed to purchase a specific menu item or spend a minimum amount of money at an establishment to redeem the digital gift reward  110 . In other embodiments, the gift management system  125  can request the giftee  115  perform an action and be recorded by the giftee device  130 . The recording can be sent to the gift management system  125  or the gifter device  120  for validation and compliance. In another embodiment, the gift management system  125  can instruct the giftee  115  to appear to virtually pick up, grab, touch, consume and/or other action related to the digital gift reward  110  in the augmented reality view presented on the giftee device  130 . For example, the giftee  115  can pretend to pick up the visual of the drink on the bar and consume the drink in the augmented reality view to claim the digital gift reward  110 . 
     The gift management system  125  can manage transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The gift management system  125  can interface with or otherwise be associated with a financial institution. The gift management system  125  can transfer a monetary based digital gift reward  110  from a financial account of the gifter  105  to a financial account of the giftee  115  or to the vendor as appropriate. In some embodiments, the gift management system  125  transfers the digital gift reward  110  according to the gifter  105  settings provided or user-selected during generation of the digital gift reward. For example, the gifter  105  can generate the digital gift reward  110  to be transferred in dollars from the gifter  105  account to the giftee&#39;s  115  account. In other embodiments, the gift management system  125  can determine transfer preferences of the giftee  115 . The giftee  115  can have a pre-selected preference of dollars for receiving digital gift rewards  110  that is stored by the gift management system  125 . 
     In some embodiments, the gift management system  125  can learn preferences of the gifter  105  and/or the giftee  115 . The gift management system  125  can employ a trained model using machine learning techniques to determine gift preferences of the gifter  105  and/or the giftee  115 . The model can be trained with previous digital gift reward transactions, selections, contextual factors or the like. In other embodiments, the model can be trained using demographic data and matching the gifter  105  and/or the giftee  115  to other users of the gift management system  125  to determine a model of likely gift preferences for transfer between the gifter  105  and the giftee  115 . The gift management system  125  determines a gift preference of the gifter  105  and/or giftee  115  by learning the preferences over time or using the demographic information of either as inputs into the trained model. 
     The gift management system  125  can detect a successful transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The gift management system  125  can determine whether the gifter  105  has earned a gifting reward. The gift management system  125  can also include reward rules to determine whether the gifter  105  has earned a gifting reward. For example, a reward rule can be an amount threshold, a counting threshold, a location threshold, a combination of thresholds, and/or the like. The gift management system  125  can deposit the reward into the gifter&#39;s  105  financial account in the financial institution. The reward can be monetary, a reward badge, a discount, gift card, and/or the like. 
     In some embodiments, the gifter  105  can initialize the digital gift reward  110  as a general gift that can be claimed by anyone. To claim a general digital gift reward  110 , a user can be co-located with the digital gift reward  110  or be in near proximity having access to an application or portal to the gift management system  125  to claim the general digital gift reward  110 . For example, the gifter  105  can drop a general digital gift reward  110  while waiting in line at a coffee shop. The next user that has access to the application and/or gift management system  125  can claim the digital gift reward  110 . In some embodiments, the digital gift reward  110  can only be used at the particular location of the coffee shop or chain while in other aspects, the digital gift may be redeemed as any coffee shop location in the chain or franchises. 
       FIG.  2    illustrates a detailed component diagram of the gift management system  125  in accordance with aspects of the innovation. The gift management system  125  includes a gift accounting database  210 . The gift accounting database  210  can track users of the gift management system  125 . The gift accounting database  210  can track digital gift rewards  110  that are generated by the gift management system  125 , gifters, gifter accounts, gifter devices  120 , and/or the like. In some embodiments, the gift accounting database  210  can track digital gift rewards using a distributed ledger that maintains ownership data of gifts, blockchain based funds, NFTs, and/or the like. The gifter  105  can create an account in the gift accounting database  210  through which the gifter  105  can use to generate, manage, transfer, and/or the like of digital gift rewards  110 . In some embodiments, the gifter  105  can automatically opt-in to a generated account by having a financial account, digital wallet, credit card, and/or the like with a financial institution  220 . 
     The gift accounting database  210  can maintain a set of digital gift rewards. For example, the gift accounting database  210  can monitor a set of gift rewards associated with the financial institution  220 . The gift accounting database  210  can create a database entry for each digital gift reward  110  that is generated and gift data sent to the gift management system  125 . 
     The gift management system  125  includes an interface component  230 . The interface component  230  can communicatively connect to the gifter device  120 , the giftee device  130 , the financial institution  220 , and/or the like. The interface component  230  can send and receive data over a mobile network, internet, intranet, wireless network, GPS systems, and/or the like. 
     The interface component  230  can receive gift data from the gifter device  120 . The gifter device  120  can send gift data to the gift management system  125  via the interface component  230 . The gift data is related to the digital gift reward. The gift data can include gift type, denomination, currency, account, intended recipient, location, gift appearance, claiming instructions, and/or the like. In some embodiments, the gifter  105  can select one or more fields of gift data via the gifter device  120 . In other embodiments, the interface component  230  can determine one or more fields of the gift data. For example, the interface component  230  can determine location data of the gifter device  120  for where the digital gift reward is dropped (or otherwise intended to be dropped). 
     The gift management system  125  includes a generation component  240 . After a gifter  105  initiates a digital gift reward  110  to a giftee  115  at a location, the generation component  240  can generate the digital gift reward  110  and provide the digital gift reward  110  and gift data to the gift accounting database  210 . 
     The interface component  230  can generate and send a notification regarding the existence of the digital gift reward  110  to the giftee device  130 . The interface component  230  can transmit the notification over a communications network. The notification can be a text message, short message service (SMS), multimedia message service (MMS), push notification, application pop up, email, voice call, and/or the like. The notification can include part or all of the gift data. In some embodiments, the notification includes location data of the digital gift reward. The location data can be GPS coordinates, address, Wi-Fi network, business name, venue nickname, monument, landmark, and/or the like. In other aspects, clues as to the location of the gift reward can be provided. 
     In some embodiments, the notification can include a link that opens or launches an application on the giftee device  130  or a portal website of the interface component  230  and/or the gift management system  125 . The giftee  115  can open the notification on the giftee device  130 . The giftee  115  can receive the gift data from the notification, application, or portal website. In some embodiments, the gift data and/or notification can include instructions for redeeming the digital gift reward  110 . 
     In some embodiments, the interface component  230  can monitor the location of the giftee  115  via the giftee device  130 . The giftee device  130  can provide location data to the interface component  230  for monitoring and/or tracking. The giftee device  130  can provide location data intermittently, continuously (in real time or near real time), triggered upon opening the notification, and/or the like. The interface component  230  can monitor the location of the giftee device  130  in relation to a proximity threshold  135 . The proximity threshold  135  can be a distance from the digital gift reward  110 . In some embodiments, the proximity threshold  135  is an even radius distance from the digital gift reward  110 . In other embodiments, the proximity threshold  135  is a geofence, natural border, artificial boundaries (e.g. within walls of an establishment where the digital gift reward  110  is located), and/or the like. 
     The interface component  230  can detect that the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, the interface component  230  generates and sends a notification to the giftee device  130  upon detecting that the giftee  115  is within the proximity threshold  135  (e.g., near the digital gift reward  110 ). 
     The interface component  230  can direct the giftee  115  to the gift upon detecting the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, the interface component  230  sends the directions to the giftee  115  upon receiving an intent that the giftee  115  wants to claim the digital gift reward  110 . For example, the giftee  115  can select “provide claim instructions” on the notification or application of the giftee device  130  which is sent to the interface component  230 . 
     The interface component  230  can provide directions to the giftee device  130  to the digital gift reward  110  based upon a present or current location. The directions facilitate the giftee  115  navigating to the location where the digital gift reward  110  has been dropped for claiming. The giftee device  130  can present the directions to the giftee  115 . The interface component  230  can provide GPS directions, map directions, text based directions, voice directions, and/or the like. In some embodiments, the interface component  230  can provide augmented reality directions to the digital gift reward  110 . The interface component  230  can generate an augmented reality view to present on a display of the giftee device  130 . The augmented reality view updates in real time or near real time with movements of the giftee  115 . 
     In aspects, the augmented reality view presents the directions as an overlay of a real world view concurrently presented on the giftee device  130 . In some embodiments, the real world view is captured by a camera of the giftee device  130 . For example, the augmented reality view can overlay direction arrows over a real world view to facilitate the giftee  115  navigating to the digital gift reward  110 . In some embodiments, the augmented reality view can show a visual representation of the digital gift reward  110  at the location where the digital gift reward  110  was dropped. For example, the gifter  105  provided a digital gift reward  110  as a drink at a bar. The giftee device  130  can overlay a visual of a drink on top of the real world view of the bar. 
     The interface component  230  can determine the giftee  115  has satisfied at least one condition of transfer to claim or redeem to digital gift reward  110 . The conditions of transfer can include a location, an action, a purchase request, and/or the like. In some embodiments, the interface component  230  can provide instructions to the giftee  115  and/or the giftee device  130  as to how to claim or redeem the digital gift reward  110 . When the giftee  115  has navigated to the digital gift reward  110 , the digital gift reward  110  can be claimed. 
     In some embodiments, the digital gift reward  110  is automatically claimed upon the giftee  115  navigating and/or being co-located (or within a defined proximity) with the digital gift reward  110 . In other embodiments, the giftee  115  can select a redeem function on the giftee device  130  upon the interface component  230  detecting it is co-located with the digital gift reward  110 . 
     In yet other embodiments, the interface component  230  can instruct the giftee  115  to perform an action to claim the digital gift reward  110 . For example, the interface component  230  can instruct the giftee  115  to purchase a specific menu item or spend a minimum amount of money at an establishment to redeem the digital gift reward  110 . In other embodiments, the interface component  230  can instruct the giftee  115  to perform an action and be recorded by the giftee device  130 . In another embodiment, the interface component  230  can instruct the giftee  115  to appear to pick up, grab, touch, consume and/or other action on the digital gift reward  110  in the augmented reality view presented on the giftee device  130 . 
     The gift management system  125  can also include a transfer component  250 . The transfer component  250  can manage transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The transfer component  250  and/or the interface component  230  can interface with or otherwise be associated with the financial institution  220 . The transfer component  250  can transfer a monetary based digital gift reward  110  from a financial account of the gifter  105  to a financial account of the giftee  115 . In some embodiments, the transfer component  250  transfers the digital gift reward  110  according to the gifter  105  settings provided during generation of the digital gift reward  110 . For example, the gifter  105  generated the digital gift reward  110  to be transferred in dollars from the gifter  105  account to the giftee&#39;s  115  account. In other embodiments, the transfer component  250  can determine transfer preferences of the giftee  115 . The transfer component  250  can receive the giftee&#39;s  115  pre-selected preference of dollars for receiving digital gift rewards  110  that is stored by the gift accounting database  210 . 
     In some embodiments, the transfer component  250  can learn preferences of the gifter  105  and/or the giftee  115 . The transfer component  250  can train a model using machine learning techniques to determine gift preferences of the gifter  105  and/or the giftee  115 . The transfer component  250  can train the model using previous digital gift reward transactions. In other embodiments, the transfer component  250  can train the model using demographic data and matching the gifter  105  and/or the giftee  115  to other user of the gift management system  125  to determine a model of likely gift preferences for transfer between the gifter  105  and the giftee  115 . In some embodiments, the transfer component  250  determines a gift preference of the gifter  105  and/or giftee  115  by learning the preferences over time or using the demographic information of either as inputs into the trained model. 
     The transfer component  250  can detect a successful transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The transfer component  250  can determine whether the gifter  105  has earned a gifting reward. The transfer component  250  can include reward rules to determine whether the gifter  105  has earned a gifting reward. For example, a reward rule can be an amount threshold, a counting threshold, a location threshold, a combination of thresholds, and/or the like. The transfer component  250  can deposit the reward into the gifter&#39;s  105  financial account in the financial institution. The reward can be monetary, a reward badge, a discount, gift card, and/or the like. While aspects described herein describe a transfer of funds or financial responsibility, it is to be understood that other aspects can include a pre-paid gift reward that is auto-charged to the gifter. In these aspects, the giftee can redeem the gift as if it was merely left for retrieval without any subsequent payment, etc. 
       FIG.  3    illustrates a component diagram of an interface component  250 . The interface component  230  includes a communications component  310 . The communications component  310  can connect to the gifter device  120 , the giftee device  130 , the financial institution  220 , and/or the like. The communications component  310  can send and receive data over a mobile network, internet, intranet, wireless network, GPS systems, and/or the like. 
     The communications component  310  can receive gift data from the gifter device  120 . The gifter device  120  can send gift data to the communications component  310 . The gift data is related to the digital gift reward  110 . The gift data can include gift type, denomination, currency, account, intended recipient, location, gift appearance, claiming instructions, and/or the like. In some embodiments, the gifter  105  can select one or more fields of gift data on the gifter device  120 . In other embodiments, the communications component  310  can determine one or more fields of the gift data. For example, the communications component  310  can determine location data of the gifter device  120  that identifies where the digital gift reward is/was dropped. 
     The communications component  310  can generate and send a notification regarding the existence of the digital gift reward  110  to the giftee device  130 . The communications component  310  can transmit the notification over a communications network. The notification can be a text message, short message service (SMS), multimedia message service (MMS), push notification, application pop up, email, voice call, and/or the like. The notification can include part or all of the gift data. In some embodiments, the notification includes location data of the digital gift reward. The location data can be GPS coordinates, address, Wi-Fi network, business name, venue nickname, monument, landmark, and/or the like. 
     In some embodiments, the notification can include a link that opens an application on the giftee device  130  or a portal website of the communications component  310 . The giftee  115  can open the notification on the giftee device  130 . The giftee  115  can receive the gift data from the notification, application, or portal website. In some embodiments, the gift data and/or notification can include instructions for redeeming the digital gift reward  110 . 
     The interface component  230  includes a monitoring component  320 . In some embodiments, the monitoring component  320  can monitor the location of the giftee  115  via the giftee device  130 . The giftee device  130  can provide location data to the monitoring component  320  for monitoring and/or tracking. The giftee device  130  can provide location data intermittently, continuously (in real time or near real time), triggered upon opening the notification, and/or the like. The monitoring component  320  can monitor the location of the giftee device  130  in relation to a proximity threshold  135 . The proximity threshold  135  can be a distance from the digital gift reward  110 . In some embodiments, the proximity threshold  135  is an even radius distance from the digital gift reward  110 . In other embodiments, the proximity threshold  135  is a geofence, natural border, artificial boundaries (e.g. within walls of an establishment where the digital gift reward  110  is located), and/or the like. 
     The monitoring component  320  can detect that the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, the communications component  310  generates and sends a notification to the giftee device  130  upon the monitoring component  320  detecting that the giftee  115  is within the proximity threshold  135  (e.g., near the digital gift reward  110 ). 
     The communications component  310  can direct the giftee  115  to the gift upon detecting the giftee  115  and/or the giftee device  130  is within the proximity threshold  135 . In some embodiments, the communications component  310  sends the directions to the giftee  115  upon receiving an intent that the giftee  115  wants to claim the digital gift reward  110 . For example, the giftee  115  can select “provide claim instructions” on the notification or application of the giftee device  130  which is sent to the communications component  310 . 
     The communications component  310  can provide directions to the giftee device  130  to the digital gift reward  110 . The directions facilitate the giftee  115  navigating to the location where the digital gift reward  110  has been dropped for claiming. The giftee device  130  can present the directions to the giftee  115  on a display. The communications component  310  can provide GPS directions, map directions, text based directions, voice directions, and/or the like. 
     In some embodiments, the interface component  230  includes an augmented reality component  330 . The augmented reality component  330  can provide augmented reality directions to the digital gift reward  110 . The augmented reality component  330  can generate an augmented reality view to present on a display of the giftee device  130 . The augmented reality view updates in real time or near real time with movements of the giftee  115 . The augmented reality view presents the directions as an overlay of a real world view concurrently presented on the giftee device  130 . In some embodiments, the real world view is captured by a camera of the giftee device  130 . For example, the augmented reality view can overlay direction arrows over a real world view to facilitate the giftee  115  navigating to the digital gift reward  110 . In some embodiments, the augmented reality view can show a visual representation of the digital gift reward  110  at the location where the digital gift reward  110  was dropped. For example, the gifter  105  provided a digital gift reward  110  as a drink at a bar (i.e. location). The augmented reality component  330  can overlay a visual of a drink on top of the real world view of the bar. 
     The monitoring component  320  can determine the giftee  115  has satisfied at least one condition of transfer to claim or redeem to digital gift reward  110 . The conditions of transfer can include a location, an action, a purchase request, and/or the like. In some embodiments, the communications component  310  can provide instructions to the giftee  115  and/or the giftee device  130  as to how to claim or redeem the digital gift reward  110 . When the giftee  115  has navigated to the digital gift reward  110 , the digital gift reward  110  can be claimed. In some embodiments, the digital gift reward  110  is automatically claimed upon the giftee  115  navigating and/or being co-located with the digital gift reward  110 . In other embodiments, the giftee  115  can select a redeem function on the giftee device  130  upon the monitoring component  320  detecting it is co-located with the digital gift reward  110 . In other embodiments, the communications component  310  can instruct the giftee  115  to perform an action to claim the digital gift reward  110 . For example, the communications component  310  can instruct the giftee  115  to purchase a specific menu item or spend a minimum amount of money at an establishment to redeem the digital gift reward  110 . In other embodiments, the communications component  310  can instruct the giftee  115  to perform an action and be recorded by the giftee device  130 . In another embodiment, the communications component  310  can instruct the giftee  115  to appear to pick up, grab, touch, consume and/or other action on the digital gift reward  110  in the augmented reality view presented on the giftee device  130 . 
       FIG.  4    illustrates a component diagram of a transfer component  250  in accordance with aspects. The transfer component  250  can manage transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The transfer component  250  and/or the interface component  230  can interface with or otherwise be associated with the financial institution  220 . The transfer component  250  includes a ledger component  410 . The ledger component  410  can transfer a monetary based or a blockchain based digital gift reward  110  from a financial account of the gifter  105  to a financial account of the giftee  115 . 
     The transfer component  250  includes a badge component  420 . The badge component  420  can transfer or provide badges between the gifter  105  and the giftee  115 . The badge component  420  can organize badges that are collected and associated with the database entry of the giftee  115  in the gift accounting database  210 . In some embodiments, the digital gift reward  110  is a collectible badge that is a blockchain based non-fungible token (NFT). 
     The transfer component  250  includes a preference component  430 . In some embodiments, the ledger component  410  transfers the digital gift reward  110  according to the preferences in the preference component  430  that were provided during generation of the digital gift reward  110 . For example, the gifter  105  generated the digital gift reward  110  to be transferred in dollars from the gifter  105  account to the giftee&#39;s  115  account. In other embodiments, the preference component  430  can determine transfer preferences of the giftee  115 . The preference component  430  can receive the giftee&#39;s  115  pre-selected preference of dollars for receiving digital gift rewards  110  that is stored by the gift accounting database  210 . 
     In some embodiments, the transfer component  250  include a model component  440 . The preference component  430  can learn preferences of the gifter  105  and/or the giftee  115  using a model developed by the model component  440 . The model component  440  can train a model using machine learning techniques to determine gift preferences of the gifter  105  and/or the giftee  115 . The model component  440  can train the model using previous digital gift reward transactions. In other embodiments, model component  440  can train the model using demographic data and matching the gifter  105  and/or the giftee  115  to other user of the gift management system  125  to determine a model of likely gift preferences for transfer between the gifter  105  and the giftee  115 . In some embodiments, the preference component  430  determines a gift preference of the gifter  105  and/or giftee  115  by learning the preferences over time or using the demographic information of either as inputs into the trained model. 
     The transfer component  250  includes a reward component  450 . The reward component  450  can detect a successful transfer of the digital gift reward  110  from the gifter  105  to the giftee  115 . The reward component  450  can determine whether the gifter  105  has earned a gifting reward. The reward component  450  can include reward rules to determine whether the gifter  105  has earned a gifting reward. For example, a reward rule can be an amount threshold, a counting threshold, a location threshold, a combination of thresholds, and/or the like. The reward component  450  can deposit the reward into the gifter&#39;s  105  financial account in the financial institution. The reward can be monetary, a reward badge, a discount, gift card, and/or the like. 
     With reference to  FIG.  5   , example method  500  is depicted for authenticating a user to verify identity. While, for purposes of simplicity of explanation, the one or more methodologies shown herein, e.g., in the form of a flow chart, are shown and described as a series of acts, it is to be understood and appreciated that the subject innovation is not limited by the order of acts, as some acts may, in accordance with the innovation, occur in a different order and/or concurrently with other acts from that shown and described herein. For example, those skilled in the art will understand and appreciate that a methodology could alternatively be represented as a series of interrelated states or events, such as in a state diagram. Moreover, not all illustrated acts may be required to implement a methodology in accordance with the innovation. It is also appreciated that the method  400  are described in conjunction with a specific example is for explanation purposes. 
       FIG.  5    illustrates a method  500  for digital gift reward management. At  510 , a digital gift reward  110  is initialized by a gifter  105  via a gifter device  120 . In aspects, the digital gift reward  110  is generated by a gift management system  125 . The digital gift reward  110  includes gift data such as location, amount, type, claiming instructions, giftee  115 , and/or the like. At  520 , the giftee  115  is detected near (or otherwise approaching) the digital gift reward. The gift management system  125  can detect that the giftee  115  is within a proximity threshold  135  of the digital gift reward  110 . At  530 , the giftee  115  is directed to the digital gift reward  110 . The gift management system  125  can generate and send a notification to the giftee  115  on a giftee device  130  notifying that a digital gift reward  110  is near their location. The gift management system  125  can send directions or generate and provide an augmented reality view to the giftee device  130 . 
     At  540 , a transfer condition is determined to be satisfied. The gift management system  125  monitors for conditions of transfer. The conditions of transfer can be co-location with the digital gift reward  110 , an action, and/or the like. At  550 , the digital gift reward  110  is transferred to the giftee  115 . The gift management system  125  can transfer the digital gift reward  110  to the giftee upon the conditions of transfer being satisfied. The gift management system  125  can transfer the digital gift reward  110  from a gifter account to a giftee account. At  560 , a reward for gifter  105  can be determined. The gift management system  125  can determine if the gifter has satisfied a reward rule or has otherwise earned a gifting reward. The gift management system  125  can transfer the gifting reward into the gifter account at a financial institution. 
     The innovation disclosed and claimed herein, in one aspect thereof, comprises systems and methods of digital gift rewards. A method can include initiating a digital gift reward from a gifter at a location. The method includes detecting a device within a proximity of the location wherein the user device is associated with a giftee and determining the giftee has satisfied at least one condition of transfer. The method further includes transferring the gift reward to the giftee according to the gift reward preference. 
     A system of the innovation can include a generation component that generates a digital gift reward from a gifter at a location. An interface component detects a device within a proximity of the location wherein the user device is associated with a giftee and determines the giftee has satisfied at least one condition of transfer. A transfer component transfers the gift reward to the giftee according to the gift reward preference. 
     As used herein, the terms “component” and “system,” as well as various forms thereof (e.g., components, systems, sub-systems . . . ) are intended to refer to a computer-related entity, either hardware, a combination of hardware and software, software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an instance, an executable, a thread of execution, a program, and/or a computer. By way of illustration, both an application running on a computer and the computer can be a component. One or more components may reside within a process and/or thread of execution and a component may be localized on one computer and/or distributed between two or more computers. 
     The conjunction “or” as used in this description and appended claims is intended to mean an inclusive “or” rather than an exclusive “or,” unless otherwise specified or clear from context. In other words, “‘X’ or ‘Y’” is intended to mean any inclusive permutations of “X” and “Y.” For example, if “‘A’ employs ‘X,’” “‘A employs ‘Y,’” or “‘A’ employs both ‘X’ and ‘Y,’” then “‘A’ employs ‘X’ or ‘Y’” is satisfied under any of the foregoing instances. 
     Furthermore, to the extent that the terms “includes,” “contains,” “has,” “having” or variations in form thereof are used in either the detailed description or the claims, such terms are intended to be inclusive in a manner similar to the term “comprising” as “comprising” is interpreted when employed as a transitional word in a claim. 
     To provide a context for the disclosed subject matter,  FIG.  6    as well as the following discussion are intended to provide a brief, general description of a suitable environment in which various aspects of the disclosed subject matter can be implemented. The suitable environment, however, is solely an example and is not intended to suggest any limitation as to scope of use or functionality. 
     While the above disclosed system and methods can be described in the general context of computer-executable instructions of a program that runs on one or more computers, those skilled in the art will recognize that aspects can also be implemented in combination with other program modules or the like. Generally, program modules include routines, programs, components, data structures, among other things that perform particular tasks and/or implement particular abstract data types. Moreover, those skilled in the art will appreciate that the above systems and methods can be practiced with various computer system configurations, including single-processor, multi-processor or multi-core processor computer systems, mini-computing devices, server computers, as well as personal computers, hand-held computing devices (e.g., personal digital assistant (PDA), smart phone, tablet, watch . . . ), microprocessor-based or programmable consumer or industrial electronics, and the like. Aspects can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. However, some, if not all aspects, of the disclosed subject matter can be practiced on stand-alone computers. In a distributed computing environment, program modules may be located in one or both of local and remote memory devices. 
     With reference to  FIG.  6   , illustrated is an example computing device  600  (e.g., desktop, laptop, tablet, watch, server, hand-held, programmable consumer or industrial electronics, set-top box, game system, compute node . . . ). The computing device  600  includes one or more processor(s)  610 , memory  620 , system bus  630 , storage device(s)  640 , input device(s)  650 , output device(s)  660 , and communications connection(s)  670 . The system bus  630  communicatively couples at least the above system constituents. However, the computing device  600 , in its simplest form, can include one or more processors  610  coupled to memory  620 , wherein the one or more processors  610  execute various computer executable actions, instructions, and or components stored in the memory  620 . 
     The processor(s)  610  can be implemented with a general-purpose processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any processor, controller, microcontroller, or state machine. The processor(s)  610  may also be implemented as a combination of computing devices, for example a combination of a DSP and a microprocessor, a plurality of microprocessors, multi-core processors, one or more microprocessors in conjunction with a DSP core, or any other such configuration. In one embodiment, the processor(s)  610  can be a graphics processor unit (GPU) that performs calculations with respect to digital image processing and computer graphics. 
     The computing device  600  can include or otherwise interact with a variety of computer-readable media to facilitate control of the computing device to implement one or more aspects of the disclosed subject matter. The computer-readable media can be any available media that accessible to the computing device  600  and includes volatile and nonvolatile media, and removable and non-removable media. Computer-readable media can comprise two distinct and mutually exclusive types, namely storage media and communication media. 
     Storage media includes volatile and nonvolatile, removable, and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules, or other data. Storage media includes storage devices such as memory devices (e.g., random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM) . . . ), magnetic storage devices (e.g., hard disk, floppy disk, cassettes, tape . . . ), optical disks (e.g., compact disk (CD), digital versatile disk (DVD) . . . ), and solid state devices (e.g., solid state drive (SSD), flash memory drive (e.g., card, stick, key drive . . . ) . . . ), or any other like mediums that store, as opposed to transmit or communicate, the desired information accessible by the computing device  600 . Accordingly, storage media excludes modulated data signals as well as that described with respect to communication media. 
     Communication media embodies computer-readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, radio frequency (RF), infrared and other wireless media. 
     The memory  620  and storage device(s)  640  are examples of computer-readable storage media. Depending on the configuration and type of computing device, the memory  620  may be volatile (e.g., random access memory (RAM)), non-volatile (e.g., read only memory (ROM), flash memory . . . ) or some combination of the two. By way of example, the basic input/output system (BIOS), including basic routines to transfer information between elements within the computing device  600 , such as during start-up, can be stored in nonvolatile memory, while volatile memory can act as external cache memory to facilitate processing by the processor(s)  610 , among other things. 
     The storage device(s)  640  include removable/non-removable, volatile/non-volatile storage media for storage of vast amounts of data relative to the memory  620 . For example, storage device(s)  640  include, but are not limited to, one or more devices such as a magnetic or optical disk drive, floppy disk drive, flash memory, solid-state drive, or memory stick. 
     Memory  820  and storage device(s)  640  can include, or have stored therein, operating system  680 , one or more applications  686 , one or more program modules  684 , and data  682 . The operating system  680  acts to control and allocate resources of the computing device  600 . Applications  686  include one or both of system and application software and can exploit management of resources by the operating system  680  through program modules  684  and data  682  stored in the memory  620  and/or storage device(s)  640  to perform one or more actions. Accordingly, applications  686  can turn a general-purpose computer  600  into a specialized machine in accordance with the logic provided thereby. 
     All or portions of the disclosed subject matter can be implemented using standard programming and/or engineering techniques to produce software, firmware, hardware, or any combination thereof to control the computing device  600  to realize the disclosed functionality. By way of example and not limitation, all or portions of the gift management component  125  can be, or form part of, the application  686 , and include one or more modules  684  and data  682  stored in memory and/or storage device(s)  640  whose functionality can be realized when executed by one or more processor(s)  610 . 
     In accordance with one particular embodiment, the processor(s)  610  can correspond to a system on a chip (SOC) or like architecture including, or in other words integrating, both hardware and software on a single integrated circuit substrate. Here, the processor(s)  610  can include one or more processors as well as memory at least similar to the processor(s)  610  and memory  620 , among other things. Conventional processors include a minimal amount of hardware and software and rely extensively on external hardware and software. By contrast, an SOC implementation of processor is more powerful, as it embeds hardware and software therein that enable particular functionality with minimal or no reliance on external hardware and software. For example, the gift management component  125  and/or functionality associated therewith can be embedded within hardware in a SOC architecture. 
     The input device(s)  650  and output device(s)  660  can be communicatively coupled to the computing device  600 . By way of example, the input device(s)  650  can include a pointing device (e.g., mouse, trackball, stylus, pen, touch pad . . . ), keyboard, joystick, microphone, voice user interface system, camera, motion sensor, and a global positioning satellite (GPS) receiver and transmitter, among other things. The output device(s)  660 , by way of example, can correspond to a display device (e.g., liquid crystal display (LCD), light emitting diode (LED), plasma, organic light-emitting diode display (OLED) . . . ), speakers, voice user interface system, printer, and vibration motor, among other things. The input device(s)  650  and output device(s)  660  can be connected to the computing device  600  by way of wired connection (e.g., bus), wireless connection (e.g., Wi-Fi, Bluetooth . . . ), or a combination thereof. 
     The computing device  600  can also include communication connection(s)  670  to enable communication with at least a second computing device  602  by means of a network  690 . The communication connection(s)  670  can include wired or wireless communication mechanisms to support network communication. The network  690  can correspond to a local area network (LAN) or a wide area network (WAN) such as the Internet. The second computing device  602  can be another processor-based device with which the computing device  600  can interact. For example, the computing device  600  can correspond to a server that executes functionality of gift management component  125 , and the second computing device  602  can be a user device that communications and interacts with the computing device  600 . 
     What has been described above includes examples of aspects of the claimed subject matter. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the claimed subject matter, but one of ordinary skill in the art may recognize that many further combinations and permutations of the disclosed subject matter are possible. Accordingly, the disclosed subject matter is intended to embrace all such alterations, modifications, and variations that fall within the spirit and scope of the appended claims.