Patent Publication Number: US-2018032536-A1

Title: Method of and system for advertising real estate within a defined geo-targeted audience

Description:
CROSS-REFERENCE TO RELATED APPLICATION(S) 
     This application claims priority under 35 U.S.C. §119(e) of the U.S. Provisional Patent Application Ser. No. 62/369,685, filed Aug. 1, 2016 and titled, “METHOD OF AND SYSTEM FOR ADVERTISING REAL ESTATE WITHIN A DEFINED GEO-TARGETED AUDIENCE,” which is hereby incorporated by reference in its entirety for all purposes. 
    
    
     FIELD OF THE INVENTION 
     The present invention is in the technical field of mobile devices. More particularly, the present invention is in the technical field of optimizing viewing on mobile devices. 
     BACKGROUND OF THE INVENTION 
     Search engine crawlers find information first from the first page of a website. Single property/product websites with a landing page that has most of the information on one page have become typical. These pages scroll vertically and many have parallax designs and are viewable on all devices. 
     SUMMARY OF THE INVENTION 
     Search Engine Optimization (SEO) includes utilizing pop up drawers to enable additional content to be considered part of a main page which enables the drawer content to be included in search engine searches. Additionally, a portal which supports many separate real estate listings by separate entities provides further SEO benefits. 
     A zoom implementation enables a user to navigate content such as images easily using a mobile device. Using the zoom implementation, a user is able to view an image that is larger than the screen of the mobile device by moving the device which pans to view different aspects of the image. The zoom implementation is able to take advantage of the accelerometer and/or gyroscope of the mobile device to control the displayed image. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  shows a screenshot of a main page according to some embodiments. 
         FIG. 2  shows a screenshot of drawers according to some embodiments. 
         FIG. 3  shows screenshots of an image drawer, a map drawer and a video drawer according to some embodiments. 
         FIG. 4  shows screenshots of an image with the top and bottom bars and an image without the top and bottom bars according to some embodiments. 
         FIG. 5  shows three axes for the accelerometer according to some embodiments. 
         FIG. 6  shows screenshots of real estate images according to some embodiments. 
         FIG. 7  shows a screenshot of a real estate image with much of the image cropped or out of sight according to some embodiments. 
         FIG. 8  shows a screenshot of a tool to edit an image according to some embodiments. 
         FIG. 9  shows a diagram of an exemplary range of verticality according to some embodiments. 
         FIG. 10  shows a diagram of an indicator marker for the user to see if the user is in a range of verticality according to some embodiments. 
         FIG. 11  shows a screenshot of a 3D view controllable with the accelerometer and/or gyroscope according to some embodiments. 
         FIG. 12  illustrates a screenshot of configurable display options according to some embodiments. 
         FIG. 13  illustrates a screenshot of the zoom implementation with platform tool buttons accessible according to some embodiments. 
         FIG. 14  illustrates an exemplary representation of panning through a large image on a mobile device according to some embodiments. 
         FIG. 15  illustrates a flowchart of a method of advertising real estate within a defined geo-targeted audience according to some embodiments. 
         FIG. 16  illustrates a diagram of a drone being used in conjunction with the zoom implementation according to some embodiments. 
         FIG. 17  shows an example of a button implementation according to some embodiments. 
         FIG. 18  shows an example of an implementation for acquiring pictures and videos according to some embodiments. 
         FIG. 19  shows an example of an implementation for acquiring pictures and videos according to some embodiments. 
         FIG. 20  shows an example of an implementation of editing acquired pictures or videos according to some embodiments. 
         FIG. 21  shows an example of an implementation for utilizing the acquired pictures or videos according to some embodiments. 
         FIG. 22  shows a diagram of a mobile device controlling a display of a second device using the zoom implementation according to some embodiments. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     A FlipClip property listing is a naturally page turning book with drawers that have additional content (e.g., images, video, text details, maps). Each main page is viewed on the first level with a DETAILS button. When a viewer selects the DETAILS button, instead of transitioning to a second level, whatever information is in that drawer opens in a pop up overlay window which enables the viewing to stay on the first level. This also enables the search engine crawlers to not only find information on the main pages, but all drawer information is search friendly as it is found on the first level too. 
       FIG. 1  shows a screenshot of a main page according to some embodiments. A “DETAILS” button at the bottom of the main page pulls up the drawers which remain on a first level page. As described herein, a drawer is a second level of information such as a second level window. 
       FIG. 2  shows a screenshot of the drawers according to some embodiments. The drawers include “images,” “video,” “floor plan,” “property details,” and “map” information. Any type of drawers are able to be included. For example, drawers for a vehicle page could include maintenance history or any other type of information. 
       FIG. 3  shows screenshots of an image drawer, a map drawer and a video drawer according to some embodiments. As described herein, the drawers open on the first level in a pop up overlay. 
     In some embodiments, a community powered Search Engine Optimization (SEO) is implemented. Single property/product websites like all website take expertise and time to optimize. For example, real estate agents often make a single property website for a property listing for sale or rent. These single property websites take time to optimize. There are real estate syndicator platforms such as Trulia, Zillow, Realtors.com, Redfin and more. They aggregate many listings and achieve SEO benefits from all of their listings, and because they have a plethora of properties, their listings usually come up in the search results and take search engine priority even before the real estate agent&#39;s single property listing. There are many factors and even unknown algorithms that affect SEO. One main factor is having a syndication platform of multiple listings. This is the Achilles Heel of the single property website and of the real estate agent. Having a platform portal of multiple single property websites will allow real estate agents to leverage the power of the community so that when they have a brand new single property listing on a site/platform such as FlipClip, each listing on FlipClip will get a unique identifier URL such as: www.FlipClip.com/2312WathingtonStreet94551 (FlipClip+StreetAddress+City+ZipCode (in some embodiments, not all of these factors need to be in the unique URL; it could just be street address and zip code or something else). 
     Each new listing that an agent adds will add SEO benefits to the other listings on the platform, and this is referred to as a community-powered SEO. The real estate agent receives many benefits of the FlipClip platform such as the SEO benefits but also receives the benefits of a single product website such as users specifically contacting that real estate agent regarding a listing. 
     In some embodiments, easy zooming of a panoramic image on a mobile device is implemented. In some embodiments, the image is part of a page flipping book. A FlipClip platform includes multiple images (in any layout such as a portrait square or landscaped), and as a user moves (e.g., scrolls), there is a transition to another image. For example, if there are 9 images arranged in a 3×3 grid, and assuming the user begins looking at the zoomed in upper left corner image, as the user scrolls to the right, there would be a transition from the upper left corner image to the upper middle image and so on. In some embodiments, the transition is performed in a slide show fashion such as a horizontal or vertical swipe from image to image. In some embodiments, the transition is able to be done with a natural page flip as described in U.S. patent application Ser. No. 14/634,595, filed Feb. 27, 2015 and titled, “COMMUNITY-POWERED SHARED REVENUE PROGRAM,” which is hereby incorporated by reference in its entirety for all purposes. For example, when doing a natural page flip, the appearance of the page remains the content item (e.g., image) until the page is fully flipped. The opposite side of the page being flipped is the next content item. In some embodiments, the page flips at approximately the middle of the content item with a first portion of the content item remaining stationary and the second portion flipping. When the second portion is flipping, the next content item within the group is partially displayed, and more of the next content item is displayed as the page is flipped until it is fully flipped, and the next content item is fully displayed. For example, a user swipes her finger on the displayed content of a content group on a smart phone display to flip pages from right to left to display additional content within the group. As the user swipes her finger, the content item is divided in half, and the right half turns as a paper page would by following the user&#39;s finger. The page is fully viewable while it is being flipped. For example, the left half of an image and the right half of an image are viewable while a page is being flipped. Additionally, on the opposite side of the flipping page is the left portion of the next content item. The user is able to move the flipping page back and forth, and the content item is displayed on the left side including the front of the flipping page, and the next content item is displayed on the right side including the back of the flipping page. In some embodiments, the page flipping is able to be performed vertically. For example, instead of flipping right to left and left to right, the page flips top to bottom and bottom to top, again possibly from the (vertical) middle of the page. In other words, the horizontal flipping is turned 90 degrees, so now the same features/effects occur but vertically instead of horizontally. In some embodiments, the transition is done with any other animation such as a dissolve, theatre curtain split or other transitions. 
     In some embodiments, images on main pages are stacked so the user is able to view in a vertical scroll and/or pan left/right on each image stacked vertically. 
     In some embodiments, the gyroscope and accelerometer of a device are accessed to manipulate the image and/or page flipping book such as to activate the vertical scroll of a stacked image, or the scroll is able to be a vertical touch swipe. The user is able to tap on a main image to remove top and bottom bars to view even more of the image. 
       FIG. 4  shows screenshots of images with the top and bottom bars and without the top and bottom bars according to some embodiments. The screenshot on the left is with the top and bottom bars, and the screenshot on the right is without the top and bottom bars. The user is able to turn pages or go from slide to slide without the view of the top and bottom bars. When the user wants the tools back (e.g., on the bars) the user taps again, and the bars come back into view. 
     The FlipClip main pages are able to contain: images (e.g., GIF, PNG, JPG), video, text, 3D images, maps, sound, review widgets, buy buttons, shopping carts and payments gateway widgets, analytic buttons, promote posts or buy advertising buttons, excel spreadsheets, widgets, scheduling, email merge, email campaigns, CRM integrations, email, call, instant chat, Internet messaging, apps, platform, PDFs, slide shows, integrations, polling (e.g., vote widgets), stickers, code snippets, automated functions (e.g., if this, then that) that programmatically integrate tasks with other platforms, ad buy, promote a post widget, and more. The FlipClip drawers are able to contain: images (e.g., GIF, PNG, JPG), video, text, 3D images, maps, sound, review widgets, buy buttons, shopping carts and payments gateway widgets, analytic buttons, promote posts or buy advertising buttons, excel spreadsheets, widgets, scheduling, email merge, email campaigns, CRM integrations, email, call, instant chat, Internet messaging, apps, platform, PDFs, slide shows, integrations, polling (e.g., vote widgets), stickers, code snippets, automated functions (e.g., if this, then that) that programmatically integrate tasks with other platforms, ad buy, promote a post widget, and more. 
     A zoom implementation is a new user motion controlled way to view smart phone images. Many images are taken in landscape mode. A smart phone view port is portrait. With the zoom implementation, the image is brought in landscape but in fit to fill mode: meaning the image is expanded however it is as small as it is able to be to fully fill out the view port. The user is able to now pan left and right (in some cases up and down if the image is coded to bring in even larger than “fit to fill”) to view the expanded details of the image. 
     In some embodiments, the images are stitched together vertically and/or horizontally, and the images are placed in a viewer to generate a larger image that is able to be viewed. 
     An advantage of an expanded image is when generating a page flipping book, a user is able to generate hotspots which are: words that appear as user pans over a particular spot on the image or markers that appear when user pans over a particular spot on the image. The user is able to select the marker which will open a pop-up (on a first level with more web search crawler searchable information). A small image is too small to have multiple hotspots as the words or markers would overlap each other and “over take” the view of the main image. 
     When a person views an image on a smart phone, the user usually holds the phone in “prayer-book” position (e.g., with the back of the device roughly pointing towards the ground). When the user takes a photo, the user changes the way they hold the phone in an upright vertical position. Smart phones have an accelerometer which can provide a directional signal when a phone is moved. 
       FIG. 5  shows three axes for the accelerometer according to some embodiments. The X-axis provides a signal for left and right movement. The Y-axis provides a signal for in and out movement. The z-axis provides a signal for up and down movement. The gyroscope is built into the phone and used to detect the phone&#39;s orientation in space. 
     When the phone or other device (e.g., tablet) is held in a predetermined range-of-verticality position that is likely to be close to vertical (+ or −10%) the image expands to a large image, and the user is able to view all areas of the image by panning the phone in space, and the image view moves across the phone view in response to the user&#39;s hand movement. For example, if the user moves left (or moves the phone left), the image moves left (or right depending on the implementation). If the user pushes the phone away, the view gets larger, and pulling the phone in, the view gets smaller (or vice versa). 
       FIG. 6  shows screenshots of real estate images according to some embodiments. Most real estate images are landscaped (e.g., left screenshot). The view port on the phone is portrait when held vertically, so the image is “fit to fill,” and there is no background in view (e.g., right screenshot). For example, a page of the page flipping book is larger than the view port of the phone when held vertically, so the viewer is able to pan and see the image move through the view port. Similarly, when the phone is held horizontally, the viewport is landscaped, but the image may be larger than the view port. 
       FIG. 7  shows a screenshot of a real estate image with much of the image cropped or out of sight according to some embodiments. 
     By accessing the accelerometer and gyroscope on the phone and executing program code, the user is able to move the phone to explore all areas of that image, meaning the image moves in response to the hand movement of the user. 
     The phone screen&#39;s displayed image moves in response to the phone&#39;s sensors-signals that the person&#39;s hand is moving in the direction they want to see the image. For example, if the viewer wants to see part of the image on the LEFT, the user moves the phone to the LEFT side of the image, and if the user moves the phone to the RIGHT, as the phone physically moves the RIGHT, the image display moves (pans) to the RIGHT (or vice versa). Other movements of the device to affect the displayed image are possible as well. 
     Ground zero as shown in  FIG. 7  is the position (where in the photo and zoom level) the image opens. In a typical scenario the image would programmatically open in the horizontal center. In another scenario the user could select the positioning of the image when the user set the image in a design studio. 
       FIG. 8  shows a screenshot of a tool to edit an image according to some embodiments. 
     The vertical position of the phone is determined (is it lying flat or upright?), and then a range of acceptable “verticality” is established. For example, it is determined when the phone is upright as that is when a feature will engage, for example, the sensor is set to detect a range of verticality of + or −10%.  FIG. 9  shows a diagram of an exemplary range of verticality according to some embodiments. When an app detects that the phone is in the acceptable range of “verticality” then the zoom implementation engages which expands the image to a preset zoomed level. When the phone reaches the limits of the image boundary the panning stops, and waits. When the user moves back, the panning continues. In some embodiments, a “freeze” function is able to be implemented where a user is able to “thumb-tap” on the phone screen. This freezes the phone view and allows for the user to bring the phone back closer to them. It will be natural for a user to reposition and hold the phone still for a moment. When the phone sensors detect that motion has stopped the zoom implementation will unfreeze the view, and user can begin the panning view again. In the horizontal view, the user is able to tilt the phone to a horizontal view, and as long as the user holds the phone in the range of verticality the zoom implementation will engage and function the same way as the portrait view. 
     The zoom implementation is able to be utilized with a desktop computer. For example, a full website desktop view is able to be opened in the zoom implementation, and the user is able to pan up, down, left and right. This enables a user to view a large canvas on a desktop site. 
     In some embodiments, motion gestures are detected. In a horizontal view, a user typically pans with more of an up and down motion on a portrait image. In a portrait view, a user typically pans with more of a left to right motion with landscape and panoramic images. The user also likely zooms into the image by a large amount, and on both horizontal and portrait views, the user can pan left, right, up, down and push in to further zoom and pull away to expand the view (or vice versa). In some embodiments, when zooming in/out based on pushing or pulling the phone towards the user, the device utilizes a depth map to determine how much to zoom. For example, using a camera in a phone, the device is able to determine how far the user&#39;s face is from the camera, and that distance is the starting point for the zoom (e.g., after a user triggers the zoom implementation). Then, as the phone is moved either toward or away from the user&#39;s face, the distance from the face changes, meaning the depth map changes, which is able to be used to determine the amount of zoom. 
     In some embodiments, the image is coded as a 3D image, and the user is able to tilt or pan the phone, or touch the screen to explore the image in 3D. 
     In some embodiments, the user is able to motion with a tilt “away” to shrink and tilt “toward” the user to expand the image, video or map (or vice versa). For example, a user tilts the phone from an approximately 90 degree vertical position so that the top of the phone tilts either forward or backward. Using the accelerometer and/or gyroscope, the phone detects the change in tilt, and based on the change in tilt, the zoom implementation zooms in or out on the image. In some embodiments, the amount of zoom on the image is linearly related to the amount of tilt. For example, for each degree the phone is tilted either forward or backward, the image is zoomed in or out 1 percent or 1 unit (e.g.,  10   x  zoom per percent). In some embodiments, the amount of zoom is exponential such that the more the phone is tilted, the image is zoomed in or out at an exponential rate. For example, initially the tilt only zooms in or out a slight amount, but as the phone approaches horizontal, the zoom amount increases significantly (e.g., 1.5× zoom initially but 50× zoom when approximately horizontal). In some embodiments, the zoom amount is adjusted in distinct increments. For example, when the phone is tilted 10 degrees from vertical, 10× zoom (or −10× zoom meaning zoom out) is implemented, and when the phone is tilted 20 degrees from vertical then 20× zoom (or another zoom amount) is implemented, and so on, and the zoom only changes when a trigger point is reached (e.g., 10 degrees, 20 degrees, 30 degrees, and so on). 
     In some embodiments, the user is able to expand the image by a pinch and squeeze gesture. 
     Additional gestures are able to be utilized as well. For example, a finger tap on the back of a phone is detected by a sensor (e.g., a specific sensor configured to detect taps (vibrations) on the back of the phone), and when the tap is detected, a page of the page flipping book turns. In some embodiments, the sensor or a plurality of sensors bifurcates the phone so the side of the phone the finger tap occurs on is detected. For example, if the user taps the back left of the phone, then the page turns left, and if the back right of the phone is tapped, then the page turns right. Similarly, the phone could be bifurcated horizontally (to separate a top and bottom), so that back-top and back-bottom taps are sensed, to flip pages up and down. In some embodiments, when a user pushes a phone away from them, the image viewpoint gets smaller (or larger), and in some embodiments, when the user pulls the phone toward them, the image gets larger (or smaller). In some embodiments, when a user tilts the phone away from the user, the images scroll up (if they are vertically stacked), and when a user tilts the phone toward the user, the images scroll down (if they are vertically stacked). In some embodiments, a twist of the wrist turns the page, and an opposite twist of the wrist reverses the page turn (e.g., twist to the left versus twist to the right). 
       FIG. 10  shows a diagram of an indicator marker for the user to see if they are in a range of verticality according to some embodiments. The dot follows the vertical orientation of the phone. 
       FIG. 11  shows a screenshot of a 3D view controllable with the accelerometer and/or gyroscope according to some embodiments. For example, instead of simply viewing 2D images, 3D images or video are accessible and controllable using the accelerometer and/or gyroscope. As described herein, instead of using button presses, the accelerometer and/or gyroscope detect movement and angling of the device and then navigate the 3D image based on the detected movements. For example, if a user tilts his phone to the left, the 3D image scrolls to the left. Similarly, the phone is able to be used to navigate virtual reality content. In some embodiments, the 3D image is a 360 degree panoramic image. 
     For example, for video, a horizontal video is viewed on a portrait page in “fill” mode such that the video filled out the page (e.g., vertically) but extended beyond the page/screen horizontally. Furthering the example, the only approximately one-third of the video is displayed on the screen; however, a user is able to pan left and right by moving the device. The video is able to be displayed in any manner such that a user is able to navigate the video as described herein regarding an image. For example, the user is able to pan left, right, up and/or down (or other directions such as diagonally), the user is able to zoom in or out on the video, and/or the user is able to perform any other navigational tasks. 
       FIG. 12  illustrates a screenshot of configurable display options according to some embodiments. For example, the user is able to have the images displayed side by side or stacked upon each other. In some embodiments, the user is able to select how the images are displayed. 
       FIG. 13  illustrates a screenshot of the zoom implementation with platform tool buttons accessible according to some embodiments. As shown, although the zoom implementation is being utilized to view the image, in some embodiments, platform tools are still accessible such as at the top or bottom of the screen. 
     The zoom implementation is able to be utilized in cooperation with or performed on images (e.g., GIF, PNG, JPG), video, text, 3D images, maps, sound, review widgets, buy buttons, shopping carts and payments gateway widgets, analytic buttons, promote posts or buy advertising buttons, excel spreadsheets, widgets, scheduling, email merge, email campaigns, CRM integrations, email, call, instant chat, Internet messaging, apps, platform, PDFs, slide shows, integrations, polling (e.g., vote widgets), stickers, code snippets, automated functions (e.g., if this, then that) that programmatically integrate tasks with other platforms, ad buy, promote a post widget, and more. Any of these items (e.g., images, video, and so on) are able to be opened from a news feed on a social networking site (e.g., Pinterest, Twitter, Facebook). Email, ebooks and eink are also able to be viewed using the zoom implementation. For example, a user is able to read an email using jumbo size letters (e.g., zoomed in on the text). Furthering the example, by tilting the phone toward or away from the user, the text is zoomed in or zoomed out, and then by tilting the phone left, right, up or down, the view of the text is moved so the user is able to easily read the email or ebook. 
     In some embodiments, a user is able to tilt and/or freeze a device to scan through a news feed. For example, the user tilts a phone to scan through the news feed, and the more the phone is tilted, the more the scanning accelerates (e.g., an accelerated scroll) or the faster the scanning goes. In some embodiments, the tilting is based on tilting towards the user and away from the user. For example, tilting the phone away from the user scrolls to see older posts, bringing the phone back to vertical stops the scrolling, and tilting the phone toward the user scrolls to newer posts. In some embodiments, the tilting is left and right. Any of the tilting implementations described herein (e.g., the tilting related to zoom) are able to be applied to scanning through news feeds and/or other content (e.g., browsing slide shows or watching videos). 
     The zoom implementation is able to open a video that is zoomed in (or zoom in on a video) and then pan in any direction in the zoomed in video. Similarly, any content is able to be zoomed in or out, and then the user is able to pan in any direction in the zoomed in or out content. 
     The zoom implementation is able to be utilized with local or cloud-based camera/photo apps such as Camera Roll. 
     The zoom implementation is able to include a zoom Application Programming Interface (API), so that other platforms are able to easily integrate the zoom implementation. 
     The zoom implementation and other content manipulation are able to be controlled using voice commands and artificial intelligence (e.g., Siri, Cortana). 
     When taking pictures, a device (e.g., camera or camera phone) captures an image, and in addition, the camera is also able to capture a wide angle photo of the same shot. The view port opens the image of the composition the photographer had in mind, but the user is able to pan to see more. In some embodiments, a wide angle lens is utilized to acquired the photos. 
     A native program (e.g., coded in a device) allows a user to open an image or album using the zoom implementation. In some embodiments, the native program includes design and editing tools. 
     An API offers additional zoom implementations in a sandbox (e.g., page transition animations, custom branding (skinning with logos)). 
     The zoom implementation is able to be a native application, a mobile web implementation (e.g., html and/or Flash), a browser-accessible application (e.g., embedded in a browser), an installed application, a downloadable application, and/or any other type of application/implementation. 
     The zoom implementation is able to be utilize on any device such as a smart phone, a smart watch, or a tablet computer. 
       FIG. 14  illustrates an exemplary representation of panning through a large image on a mobile device according to some embodiments. As described herein, although the phone or other device is only able to display a small part of a large image, a user is able to pan, zoom and/or apply other viewing effects to the image based on motion (e.g., by moving the device). For example, by moving the device left, right, up or down, the user is able to pan left, right, up or down in the image to view other parts of the image. 
     In some embodiments, advertising (e.g., real estate advertising) is limited to a defined geo-targeted audience. Using a social network for neighbors (e.g., Nextdoor, Google Groups, Yahoo Groups), semi-private websites are able to be generated to facilitate communication among neighbors. In some embodiments, a verification implementation is utilized to verify that a user lives at a residence associated with a residential address claimed by the user of the online neighborhood social network. The method restricts access to a particular neighborhood to the user and to neighboring users living within the neighborhood boundary of the residence. A social network page of the user is generated once verified and access privileges are determined. A message is distributed to neighboring users that are verified to live within a neighborhood boundary of the residence. The method may designate the user (e.g., as a lead user) with an additional privilege based on a participation level of the user in the online community. 
     The platform limits the neighbors with whom a user can communicate, and a user can post classified product that they own for sale similar to Craigslist, and other information such as safety, vendor recommendations and more, only in their defined and limited location are viewed. Users can even post to their community that their home is for sale. Service vendors or merchants can purchase and post a Sponsored post ad that is seen in a defined and limited location. 
     A local social network (e.g., Nextdoor), that has a defined and limited viewing experience, is able to provide the function of an “Agent Service Vendor” to post property listings for sale or lease to be viewed by a specific limited geo-targeted neighborhood/user group or groups, and the reach of the view is based on the property&#39;s address associated with the neighborhood group or group(s). For example, instead of limiting the post (e.g., website/advertisement) to a person who lives in the designated geographic area, the post is based on the address of the property. Furthering the example, a real estate agent who does not live in a designated neighborhood is able to post a property listing for sale that is in the designated neighborhood. A database or other data structure is able to be used to determine which properties are in which location/neighborhood. 
     The ad buy is based on view reach of the property&#39;s address associated with the neighborhood group or groups. The Agent Service Provider may or may not live in the user&#39;s defined neighborhood. The geo-targeted real estate implementation allows for an advertising engine to create sponsored posts of real estate listings to post on local social networks such as Nextdoor and a payment gateway to collect advertising funds and for the posts of these listings to be displayed in a uniform way. The geo-targeted real estate implementation also provides a uniform display of all property posted. For example, instead of having individual real estate agents direct people to their specific real estate homepages, the geo-targeted real estate implementation is able to direct all traffic to a single destination which has the same look and feel for all of the real estate listings. 
     The geo-targeted real estate implementation provides for the real time change of status and the properties being marked with a visual status graphic. The geo-targeted real estate implementation allows for a walled garden of local residences to view pre-market or coming soon listings of real estate listings in their neighborhood from agents that may or may not live in that neighborhood. The geo-targeted real estate implementation provides a full service of the creation of a listing in a uniform way, the buying of an advertisement, real time status changes and even the disappearing of a listing when property status changes. 
     Within the geo-targeted real estate implementation, there are single property websites, ebrochures and virtual tours. There are IDX websites where a developer displays listing information for a listing agent in a uniform way; meaning all property is served to the viewer in a generally uniform way. The geo-targeted real estate implementation takes listing information from multiple agents regardless of the IDX vendor they use or the MLS Association they belong to and bundles and aggregates the display of the property for sale or rent in a uniform way. In the walled garden of a local social networking group, the geo-targeted real estate implementation treats the view reach of the property the same way it divides dwellers view which is by neighborhood website generation. The geo-targeted real estate implementation utilizes pricing the “sponsored ad” post based on the view reach of the neighborhood boundaries. 
     Using the geo-targeted real estate implementation, a listing is generated by bundling one or more of the following items to make a digital property listing: Image(s), Video(s), Virtual Tours, Maps, Property details and information and Listing Agent/Broker contact information. The listing is hosted on a local server and in an iFrame and posted to a local social platform community that has defined and limited geo-networking (communication and viewing) between its members. In some embodiments, agents are verified to be the listing agent of the property to be posted. For example, a database storing listing agents and corresponding property addresses is accessed. Based on the property address, the listing is viewed by a defined audience, and the listing agent may or may not reside within the defined location of the audience that views the listing. A payment transaction for a sponsored post or advertising fees occurs. Payment might be based on time and audience or viewer reach or another implementation. There may be additional charges for capability of the listing to be viewed from an expanded network within the community. When status of a listing is changed, the new status is also seen on the listing posted to the neighborhood app as the status change has been made on the server. For example, the change occurs to the listing when accessed by a user (e.g., user sees “sale pending” when a property is under contract) and/or a notification is sent to users within a group indicating the change of status. In some embodiments, the listing Agent or Broker does not have access to conversations or directories outside communication about the listing. In some embodiments, the listing disappears when the status of the property changes (e.g., when property gets listed on the MLS or if property is SOLD (Snap Chat)). Users can follow a property and receive status updates by text or email. In some embodiments, within the local neighborhood platform, there is a category where a newsfeed of listings are viewed. The listing has private communication functions between the listing agent and the neighborhood users. The neighborhood users are able to refer a friend, ask for a showing of the home and sign up for a sneak peak of agent&#39;s future listings. The post of the listing is able to be marked “sponsored.” The post might have a smaller thumbnail of a graphic that is brevity of the listing (e.g., it might be just the property address marked with the word “SPONSORED”). In some embodiments, users are able to receive an advanced viewing of the real estate listing (e.g., neighbors are able to view the house before people outside of the neighborhood). Information is able to be retrieved from posts and used to show listings to people to which it might be relevant. In some embodiments, the geo-targeted real estate implementation is integrated with the Multiple Listing Service (MLS) database. A page flipping book as described herein is able to be automatically or manually generated and shared using the geo-targeted real estate implementation (e.g., shared with just the neighborhood users). Status updates are able to be provided between the page flipping book and the neighborhood group. An agent is able to purchase a media buy on the MLS site to be displayed to the neighborhood group. Upsteam, Restly, Tresle, Syndacators (e.g., Realtor.com, Zillow and Trulia) are able to aggregate listing information by these parties and generate a page flipping book with the aggregated information. The listing feed of page flipping books in the social site&#39;s neighborhood group can be sorted by type of property or status (e.g., Active or open houses) or any other sorting mechanism, or the feed is a newsfeed style in reverse chronological order. A property is able to be viewed using the page flipping book. The social site&#39;s neighborhood group (e.g., local web page) and/or the page flipping book are able to have local advertising on the listing from other local services (e.g., title company, mortgage loans, food). A page flipping book listing is able to have a page/button or section that is a feed of the agents SOLD properties. A revenue share of sponsored post or ad feeds between FlipClip and the social site is able to be implemented. 
       FIG. 15  illustrates a flowchart of a method of advertising real estate within a defined geo-targeted audience according to some embodiments. In the step  1500 , a geography-based social networking site (e.g., Nextdoor) is generated and/or implemented. In some embodiments, the geography-based social networking site has already been generated (e.g., the neighborhood group for a specific location is already generated). Implementing the geography-based social networking site includes enabling users to join based on verification of them being within the specified geographic boundary (e.g., neighborhood). The users are also able to generate and share content (e.g., websites) to users within the boundary. In the step  1502 , access of the geography-based social networking site is enabled for listing agents (e.g., of real-estate) to list items/services (e.g., real estate). The listing agent or the listing property is verified before access is given. For example, the property address is compared with a database of property addresses within a geographic group (e.g., is 123 Main St. in the downtown neighborhood). In some embodiments, the property address is also compared with the MLS database or another database to ensure the property is/will be for sale or rent. In some embodiments, the listing agent is only given temporary access. For example, the listing agent has access to the group while the property listing is active, and once the property listing status is determined “sold,” the listing agent&#39;s access is removed from that group. In some embodiments, the listing agents access to the group is posting/updating/removing the listing. In the step  1504 , the listing agent posts a listing to the geography-based social networking site. In some embodiments, the listing includes a page flipping book. In some embodiments, all listings posted have a uniform look and feel (e.g., a page flipping book). In the step  1506 , the listing agent and users of the geography-based social networking site interact. For example, users are able to communicate (e.g., email, text messages, phone calls) with the listing agent. In some embodiments, additional restrictions are implemented to ensure the listing agent only utilizes the geography-based social networking site for listing/real estate transaction purposes. For example, the listing agent does not receive full access to the geography-based social networking site (e.g., is only able to post/remove a listing, receive communications from interested parties and respond only to those interested parties). In some embodiments, the order of the steps is modified. In some embodiments, fewer or additional steps are implemented. 
     As described herein, using the zoom implementation, any type of panning, zooming, scrolling or other movements of an image are able to be implementing. The zoom implementation is able to be implemented on any type of device such as a smart phone, tablet, or a smart watch. The zoom implementation is able to auto-fill the phone display with the image such that the phone display is fully or substantially, fully displaying part of the captured image, where the image is much larger than the display of the phone. As described, the phone utilizes the accelerometer and/or the gyroscope to enable navigation of the full image without the user swiping the screen; rather, the displayed portion of the image is based on the user moving the phone. For example, the user is able to move the phone left, right, up, down or a combination thereof, and the portion of the image displayed moves accordingly (or oppositely). 
     In some embodiments, there are multiple images or an album of images, and there is a transition to another image, as described above. The transition is able to be an animation such as a slideshow, page turn or another transition to another image, and in some embodiments, the transition is seamless such that the user does not know multiple images are stitched together. The transition to the other image is able to be triggered in any manner such as selecting (e.g., tapping) an icon on the screen to go to the other image or moving the phone in a manner in an appropriate manner to go to the other image. For example, a user is viewing a living room photo of a house by panning left and right with the phone, and to transition from the living room to the hall of the house, the user gestures/moves the phone in a flicking manner (e.g., quick tilt/flick of the top of the phone forward) when the hall is able to seen in the living room photo, or when the user is at the edge of the living room phone, or when a highlight/glow feature is illuminated indicating a transition is possible. 
     In some embodiments, an algorithm is implemented to determine the resolution and/or size of an image and how much the image is able to be zoomed in to still view the image at an acceptable resolution. For example, the algorithm analyzes image metadata to determine the resolution, and based on the determined resolution, a zoom factor is limited (e.g., to 100×). Generally, higher resolution images are able to be zoomed in further. 
     In some embodiments, an algorithm is implemented to control (e.g., throttle) the speed that an image is panned/moved. The speed control is able to be implemented based on the size/resolution of the image. Without the speed control, a wider/taller image may pan/scroll very quickly, and a narrow/short image may pan slowly, so the speed control is able to ensure that the images scroll at the same speed such as by factoring in the dimensions of the image, and using the dimensions to increase or decrease the speed of the pan/scroll such that the speed is the same for all images. 
     In some embodiment, tall images and/or wide images are cropped using the camera/phone hardware and/or software. 
     In some embodiments, tall and/or wide images are imported to a canvas or other program where user motion control is added to the image by cropping out the sides and opening the image in an auto-fill mode. 
     In some embodiments, the phone/camera takes a multiplicity of images, and each image is sent to a design studio (or other device) to apply user motion control to the image. In some embodiments, the phone software is configured to display images with user motion control features (e.g., panning by moving the phone). 
     In some embodiments, the camera takes a succession of images, where there is a sound and/or visual countdown for users to hear/see when the camera is going to take a picture. The camera is also able to be triggered to take a picture based on a sound such as a snap or clap. In some embodiments, the user taps the back of the phone, and the phone detects the motion or vibration to activate a feature such as taking a picture and/or turning a page or slideshow. This enables one-hand viewing/image taking. 
     In some embodiments, the user is able to toggle the user motion control on/off. 
     In some embodiments, the user is able to insert stacking images up/down or left/right images to a page (e.g., web page or album), and the page is coded with user motion control panning. For example, instead of executing the zoom implementation as an app, the zoom implementation is embedded/executed in a web page (e.g., as a script). 
     In some embodiments, a user is able to clip images from the web, and user motion control is implemented depending on the size and orientation of the image. Clipping images from the web is able to be implemented in any manner such as a screen capture implementation (or a crop implementation similar to a photo editor crop tool) which is able to capture a web page or part of a web page (e.g., an image). In some embodiments, a user clips a websnap image (e.g., an image of a web page), and user motion control is applied in a design studio or a viewing implementation. 
     In some embodiments, there is a viewing implementation of a web page, and the user motion control is applied for viewing (e.g., up/down, left/right, all around). The user is able to select (e.g., a gestured such as tap) on the viewing implementation to freeze movement. The user is then able to move the phone without the displayed image changing. A subsequent selection (e.g., a second tap) allows motion; however the new view starts at the point that the user left off in the image again. The viewing implementation begins the calculations using the coordinates where the user left off. For example, if the user is viewing a web page which is very long, the user is able to scroll down the web page by moving the phone down, and then freezing the web page when the phone is down near the person&#39;s waist, then reposition the phone in front of the user, and resume scrolling down the web page where they left off when they froze the web page. Similarly, pdfs, Word documents, Excel spreadsheets, and other types of documents are also able to be viewed in this manner. 
     In some embodiments, the image is very large (e.g., a giga-pixel image) or not, and items are able to be placed in the image to turn the image into a game. For example, images of objects to find are placed in an image, and a scavenger hunt-type of game is implemented, whereby the user searches the image by moving the phone in any direction. 
     In some embodiments, augmented reality is utilized to give more information about a particular spot on the image that the user is viewing. For example, if the user is viewing an image with many buildings, augmented reality information such as addresses and/or building/business names are able to be displayed when each building is within a designated location on the phone (e.g., in the center or close to the center). 
     In some embodiments, a horizontal and/or vertical scroll bar that indicates to the user how much scrolling space they have. 
     In some embodiments, images are acquired using a drone, and the images are displayed using the zoom implementation such that a user is able to pan/scroll in the images. In some embodiments, the camera on the drone (or other device) crops the image with black bars on the top/bottom or sides and/or makes an album with a plurality of images with or without user motion control. In some embodiments, the drone includes any camera device, but the zoom implementation enables motion control of the drone-acquired images. 
       FIG. 16  illustrates a diagram of a drone being used in conjunction with the zoom implementation according to some embodiments. The drone  1600  is able to be any drone device (e.g., quadcopter) with a camera device  1602  configured to capture images. The drone  1600  sends the captured images to another device  1604  (e.g., a server). The device  1604  is then able to implement the zoom implementation or enable access from a user device  1606  which implements the zoom implementation. In some embodiments, fewer or additional devices are implemented. 
     In some embodiments, the zoom implementation (or user motion control) is pre-installed on a phone or other device. 
     In some embodiments, motion control information is embedded within image metadata. 
     In some embodiments, the zoom implementation utilizes any type of image. In some embodiments, the zoom implementation utilizes only regular, non-panoramic images. However, the regular image appears to be a panoramic image by using the zoom implementation. In some embodiments, any type of camera is able to be used to acquire an image for the zoom implementation. In some embodiments, only specific types of cameras are utilized for the zoom implementation (e.g., point and shoot cameras). In some embodiments, the amount of degrees of an image is determined, and if the amount of degrees is below a threshold (e.g., below 100 degrees or below 160 degrees), then it is a standard image, and if it is above the threshold then it is a panoramic image, and the zoom implementation is utilized only for standard images, in some embodiments. 
       FIG. 17  shows an example of a button implementation according to some embodiments. In some embodiments, a photo and/or video button  1700  is implemented as a transparent or semi-transparent shape (e.g., circle) displayed on a screen of a device. A user presses the button  1700  to take a photograph and/or a video. In some embodiments, by pressing the button  1700  for a short period of time (e.g., less than a threshold such as half of a second) a picture is taken, and if the button  1700  is held in (e.g., longer than the threshold), then a video is taken until the button  1700  is released, the user presses the screen/button again or a time limit is reached. In some embodiments, a single tap triggers taking a photograph and a double tap triggers taking a video. Any other differentiation between taking a picture and video is possible such as a swipe left versus swipe right or a tap versus a swipe. In some embodiments, the touch is combined with another gesture/input such as a user saying “picture” and then tapping for pictures and the user saying “video” and then tapping for videos, or tapping and then saying a command. The video recording is able to be stopped using a single tap, double tap, based on a time limit (e.g., after 15 seconds the video recording stops) and/or any other implementation for stopping the recording. 
       FIG. 18  shows an example of an implementation for acquiring pictures and videos according to some embodiments. In some embodiments, instead of having a designated button on the screen, then entire screen of the device is able to be pressed/tapped by a user to take a picture and/or video. A single tap  1800  takes a picture. For example, a single tap involves pressing the screen for a short period of time (e.g., less than a threshold such as half of a second). A long press or double tap  1802  takes a video. For example, a long press is touching the screen longer than the threshold. A double tap/triple tap  1804  adjusts the focus (e.g., causes the device to focus on the tapped item). The double tap is used when a long press is used for video or the triple tap is used when a double tap is used for video. A swipe  1806  enables the user to edit the acquired picture or video such as by opening and closing crop bars, or deleting the picture/video. In some embodiments, the implementations vary such as swipes performing different tasks, or another distinction between taking pictures and videos. Any other differentiation between taking a picture and video is possible such as a swipe left versus swipe right or a tap versus a swipe. In some embodiments, the touch is combined with another gesture/input such as a user saying “picture” and then tapping for pictures and the user saying “video” and then tapping for videos, or tapping and then saying a command. The video recording is able to be stopped using a single tap, double tap, based on a time limit (e.g., after 15 seconds the video recording stops) and/or any other implementation for stopping the recording. 
       FIG. 19  shows an example of an implementation for acquiring pictures and videos according to some embodiments. For example, a user taps the screen to take a picture. After the user taps the screen, the scene viewed by the camera device is captured and stored on the device or in the cloud. Various features/settings are able to be applied/configured such as setting the flash to on/off/auto. 
       FIG. 20  shows an example of an implementation of editing acquired pictures or videos according to some embodiments. For example, a user is able to swipe up or down to remove/delete a picture or select an edit button to edit the picture. The videos are able to be played or edited such as segmented or merged. 
       FIG. 21  shows an example of an implementation for utilizing the acquired pictures or videos according to some embodiments. After taking pictures/videos, the pictures/videos are able to be added to a page flipping book, the size/fit of the picture/video is able to be adjusted, and/or any other actions are able to be taken with/on the picture/video. 
     The button or whole screen picture/video capture implementations described herein are able to be used in conjunction with the zoom implementation in any manner. For example, a user acquires an image using the whole screen touch picture capture, which is then displayed using the zoom implementation which allows a user to view the image in a zoomed in manner while moving the mobile device to pan through the image. 
     In some embodiments, the geo-targeted real estate implementation is utilized for listing other items such as vehicles and/or other items/services (e.g., furniture from a house in the neighborhood, electricians who service the neighborhood). 
     In some embodiments, when a user selects (e.g., taps) an image, the image is displayed in the zoom implementation (e.g., loaded into the zoom implementation application), such that the user is able to pan and move the image around. 
     In some embodiments, the zoom implementation shows a main image which is able to be navigated (e.g., panned) while also displaying thumbnails or other information. For example, 80% of a screen displays an image with the zoom implementation while 20% (e.g., bottom, top or side(s)) of the screen displays thumbnails of other/related images, which are selectable and also viewable using the zoom implementation. In some embodiments, the thumbnails are overlaid upon the main image. Similarly, in some embodiments, smaller images are displayed as tiles or other shapes, and when a tile is selected, it becomes a focus of the display (e.g., it takes up a majority of the screen) and is displayed/navigated using the zoom implementation. In some embodiments, the zoom implementation is utilized with a page with a main image and thumbnails. 
     In some embodiments, the zoom implementation accesses an Internet Data Exchange (IDX) (or any other exchange, portal or database) to retrieve and display real estate images. The zoom implementation is able to couple with the IDX in any manner such as using an Application Programming Interface (API) which searches through and locates specific real estate listings and/or images related to the listings. In some embodiments, the zoom implementation is accessible when visiting a real estate listing. 
     In some embodiments, the zoom implementation is accessible/usable for any image (e.g., stored locally, web-based, stored remotely, any type of image) accessed/selected by a user. For example, the zoom implementation is able to run in the background or as a concurrent thread/application, and when a user selects an image, the image is displayed/navigated in the zoom implementation. In another example, as a user selects an image in a gallery, the zoom implementation is applied to the image or the image is accessed using the zoom implementation. 
     In some embodiments, the zoom implementation is implemented using a web-based implementation such as javascript. The web-based implementation is able to be a server-side implementation or a client-side implementation. For example, when a user visits a web site, the server for the web site (or the host) loads the web-based zoom implementation to enable the user to view and navigate images as described herein. 
     In some embodiments, a user&#39;s mobile device (e.g., smart phone) links to a second screen (e.g., television), and the content on the mobile device is displayed on the second screen. Further, the mobile device is able to be used to navigate the content on the second screen. For example, after linking the mobile device to the second screen (e.g., via Chromecast or Apple Air Play), when the user pans with her phone, the image on the second screen pans as described herein. Furthering the example, the user views images of a house for sale with the zoom implementation which is on the user&#39;s phone which is linked to the user&#39;s television, and as the user moves the phone to the left and right, the image moves to the left and right. The zoom implementation is able to be stored and implemented on the phone, the television and/or both. For example, the user&#39;s phone sends movement signals to the zoom implementation on the television which moves the image on the television. In another example, the television simply receives the movement information from the phone and adjusts the display purely based on the movement information without a zoom implementation application on the television. In another example, the zoom implementation application on the phone is capable of controlling more than one screen based on the movement and/or other input of the phone. 
       FIG. 22  shows a diagram of a mobile device controlling a display of a second device using the zoom implementation according to some embodiments. The mobile device  2200  is able to link to the second device  2202  (e.g., television) in any manner (e.g., wirelessly through Chromecast or Apple Air Play). The link allows the content on the mobile device  2200  to be displayed on the second device  2202 . For example, images on or accessible by the mobile device  2200  are displayed on the second device  2202 . Additionally, using the zoom implementation, the mobile device  2200  is able to navigate (e.g., pan, scroll, zoom) on the image and the navigation is shown on the second device  2202 . For example, as the user moves the mobile device  2200  to the left, the image on the second device  2202  pans to the left (or right). The control/navigation information by the mobile device  2200  is able to be communicated to the second device  2202  in any manner as described herein. 
     In operation, the zoom implementation enables users to immerse themselves in content by viewing as much of the content as their device screen permits and by enabling a user to navigate the content by moving the device. The device is able to provide content navigation using device hardware such as accelerometers and/or gyroscopes to pan, zoom and/or otherwise interact with the content. The zoom implementation is able to be utilized with standard images, video and/or any other content. Further, the content is able to be acquired using camera component of the device or using software of the device such as to clip web page content. By utilizing standard images and device hardware for navigation, the user experience is greatly improved. 
     Any of the implementations described herein are able to be implemented using object oriented programming (such as Java or C++) involving the generation and utilization of classes. For example, the zoom implementation is able to include a zoom class, a pan class and/or any other classes to control navigation and/or other aspects of the zoom implementation. Any other aspects described herein are able to be implemented using object oriented programming as well. 
     The present invention has been described in terms of specific embodiments incorporating details to facilitate the understanding of principles of construction and operation of the invention. Such reference herein to specific embodiments and details thereof is not intended to limit the scope of the claims appended hereto. It will be readily apparent to one skilled in the art that other various modifications may be made in the embodiment chosen for illustration without departing from the spirit and scope of the invention as defined by the claims.