Patent Publication Number: US-8528939-B2

Title: Mountable coupon card assembly

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     This application claims the benefit of U.S. Provisional Patent Application Ser. No. 61/239,108, filed on Sep. 2, 2009, the disclosure of which is hereby incorporated by reference. 
    
    
     BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     The subject invention generally relates to a coupon card assembly for attaching to a support structure. 
     2. Description of the Related Art 
     Various types of coupon cards are known in the art. For example, one type of coupon card includes a plurality of coupons given to a consumer after the consumer purchases an item from a store. Another type of coupon card is foldable such that the coupon card fits into the consumer&#39;s wallet after the consumer purchases the item from the store. These types of coupon cards are typically placed in the consumer&#39;s bag or handed to the consumer when exiting the store. In other words, these coupon cards are loose and therefore, these coupon cards are easily lost or misplaced before the consumer even has a chance to look at the coupon card because these types of coupon cards are not attached to any kind of support structure. 
     Therefore, there remains an opportunity to develop a coupon card assembly for attaching to a support structure. 
     SUMMARY OF THE INVENTION AND ADVANTAGES 
     The subject invention provides for a coupon card assembly for attaching to a support structure. The assembly includes a first layer of material, a second layer of material coupled to the first layer of material, and a liner disposed between the first and second layers of material. The assembly further includes a first layer of adhesive disposed between the first layer of material and the liner for attaching the first layer of material to the liner and a second layer of adhesive disposed between the second layer of material and the liner for attaching the second layer of material to the liner. The assembly also includes a hinge partially cut through the first and second layers of material and the liner to define a first card portion and a second card portion movable relative to the first card portion about a pivot axis with the first and second card portions each having opposing side edges defining a width therebetween. The first card portion includes a score line disposed along the width and cut through the first layer of material to define a segment of the first layer of material removable from the first card portion to expose one of the first and second layers of adhesive remaining on the first card portion for attaching the first card portion to the support structure. The score line is spaced from the pivot axis with at least a portion of the hinge continuing to include both of the first and second layers of material such that the hinge remains functional after removing the segment. 
     The subject invention also provides for the coupon card assembly for attaching to the support structure including the first layer of material and the second layer of material coupled to the first layer of material. The assembly includes the liner disposed between the first and second layers of material and having a first side and a second side opposing the first side. The first layer of adhesive is disposed between the first layer of material and the first side of the liner for coupling the first layer of material to the liner and the second layer of adhesive is disposed between the second layer of material and the second side of the liner for coupling the second layer of material to the liner. The hinge is partially cut through the first and second layers of material and the liner to define the first card portion and the second card portion movable relative to the first card portion about the pivot axis. The assembly further includes a masking disposed on at least one of the first and second sides of the liner of the second card portion without being disposed on the liner of the first card portion for concealing one of the first and second layers of adhesive of the second card portion. 
     Therefore, the subject invention provides for the segment of the first layer of material removable from the first card portion to expose one of the first and second layers of adhesive remaining on the first card portion for attaching the first card portion to the support structure. Attaching the coupon card assembly to the support structure eliminates losing the coupon card as discussed in the background of the invention section. Further, attaching the coupon card assembly to the support structure provides a desirable way to advertise. In addition, the subject invention provides for the hinge remaining functional even after removing the segment; thus the second card portion can be folded over the first card portion or detached from the first card portion as desired. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Advantages of the present invention will be readily appreciated, as the same becomes better understood by reference to the following detailed description, when considered in connection with the accompanying drawings. 
         FIG. 1  is a perspective view of a coupon card assembly attached to a support structure defined as a bag. 
         FIG. 2  is a perspective view of the coupon card assembly attached to the support structure defined as a box with the coupon card assembly in a closed position. 
         FIG. 3  is a perspective view of the coupon card assembly attached to the box with the coupon card assembly in an open position. 
         FIG. 4  is a cross-sectional view of the coupon card assembly taken from lines  4 - 4  of  FIG. 6  with a masking disposed on a first side of a liner of a second card portion. 
         FIG. 5  is a cross-sectional view of the coupon card assembly taken from lines  5 - 5  of  FIG. 10 . 
         FIG. 6  is a plan view of the coupon card assembly with a first layer of material facing out and the second card portion having coupons thereon. 
         FIG. 7  is a perspective view of a first card portion and the second card portion with a second layer of material facing out and a hinge between the first and second card portions with a part of the hinge removed and the first and second card portions having advertisement thereon. 
         FIG. 8  is a perspective view of the first card portion with advertisement thereon and the second card portion with coupons thereon and the part of the hinge removed with the second layer of material facing out. 
         FIG. 9  is a plan view of the front of the coupon card assembly of  FIG. 6  with the second card portion having advertisement thereon and the second layer of material facing out. 
         FIG. 10  is a perspective view of the first card portion including a segment removable from the first card portion and the second card portion with advertisement thereon and the first layer of material facing out. 
         FIG. 11  is a perspective view of the second card portion with coupons thereon and the first card portion including the segment and the first layer of material facing out. 
         FIG. 12  is a broken cross-sectional view of the first card portion taken from lines  12 - 12  of  FIG. 10 . 
         FIG. 13  is a cross-sectional view of the coupon card assembly taken from lines  13 - 13  of  FIG. 11 . 
         FIG. 14  is a broken cross-sectional view of the second card portion taken from lines  14 - 14  of  FIG. 6 . 
         FIG. 15  is a broken cross-sectional view of the second card portion taken from lines  15 - 15  of  FIG. 8 . 
         FIG. 16  is a broken cross-sectional view of the second card portion taken from lines  16 - 16  of  FIG. 11 . 
         FIG. 17  is a cross-sectional view of the coupon card assembly including the masking disposed on a second side of the liner of the second card portion. 
         FIG. 18  is a cross-sectional view of the coupon card assembly including the masking disposed on the first and second sides of the liner of the second card portion. 
         FIG. 19  is a cross-sectional view of the coupon card assembly having a varnish disposed on the first and second layers of material. 
         FIG. 20  is a plan view of the coupon card assembly including a second hinge and a third card portion with the second layer of material facing out and the second and third card portions having advertisement thereon. 
         FIG. 21  is a plan view of the back of the coupon card assembly of  FIG. 20  with the second and third card portions having coupons thereon and the first layer of material facing out. 
         FIG. 22  is a plan view of the coupon card assembly including the third card portion having a key fob with the second layer of material facing out and the second card portion having advertisement thereon. 
         FIG. 23  is a plan view of the back of the coupon card assembly of  FIG. 22  with the second card portion having coupons thereon and the key fob having coupons thereon with the first layer of material facing out. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Referring to the Figures, wherein like numerals indicate like or corresponding parts throughout the several views, a coupon card assembly  20  for attaching to a support structure  22  is generally shown in  FIGS. 1-3 ,  6 - 11 , and  20 - 23 . In other words, the coupon card assembly  20  is mountable to a support structure  22 . For illustrative purposes only, the support structure  22  can be further defined as a bag as shown in  FIG. 1 , or a box as shown in  FIGS. 2 and 3 . The support structure  22  can be further defined as a shopping bag, a grocery store bag, a pizza box, a carry-out container, a container, or any other suitable support structure  22  for delivering the coupon card assembly  20  to a consumer. 
     As best shown in  FIGS. 4 and 5 , the coupon card assembly  20  includes a first layer of material  24  and a second layer of material  26  coupled to the first layer of material  24 . The first and second layers of material  24 ,  26  can be formed of a paper material, a synthetic material, a semi-gloss material, a polyester material, a tag material, and/or any other suitable material(s). For example, the first and second layers of material  24 ,  26  can be formed of a heavy weight stock material or a light weight stock material, etc. 
     Referring to  FIGS. 1-3 ,  6  and  7 , optionally, indicia  28  and/or printed matter can be printed or disposed on at least one of the first and second layers of material  24 ,  26 . Also referring to  FIGS. 4 and 5 , the first and second layers of material  24 ,  26  each include an exterior surface  30  with indicia  28  and/or printed matter optionally disposed on the exterior surface  30  of at least one of the first and second layers of material  24 ,  26 . Typically, indicia  28  and/or printed matter is printed or disposed on the exterior surface  30  of both the first and second layers of material  24 ,  26 . For example, indicia  28  and/or printer matter can be further defined as promotional discounts, coupons, informational messages, advertisements, logos, and related information printed or disposed on the exterior surface  30  of at least one of the first and second layers of material  24 ,  26 . It is to be appreciated that any suitable type of information can be printed or disposed on either or both of the first and second layers of material  24 ,  26 . 
     The coupon card assembly  20  further includes a liner  32  disposed between the first and second layers of material  24 ,  26 . In other words, the liner  32  is sandwiched between the first and second layers of material  24 ,  26 . More specifically, the first and second layers of material  24 ,  26  each include an interior surface  34  opposing the exterior surface  30  of respective first and second layers of material  24 ,  26  with the liner  32  disposed between the interior surface  34  of the first and second layers of material  24 ,  26 . The liner  32  includes a first side  36  and a second side  38  opposing the first side  36  with the interior surface  34  of the first layer of material  24  facing the first side  36  of the liner  32  and the interior surface  34  of the second layer of material  26  facing the second side  38  of the liner  32 . Typically, at least one of the first and second sides  36 ,  38  of the liner  32  is releasable for allowing at least one of the first and second layers of material  24 ,  26  to be removable from the coupon card assembly  20 . Alternatively, both the first and second sides  36 ,  38  of the liner  32  are releasable. The liner  32  can be formed of a paper material, a synthetic material, a polyester material, a semi-gloss material, a tag material, and/or any other suitable material. For example, the liner  32  can be formed of a heavy weight stock material or a light weight stock material, etc. 
     The coupon card assembly  20  also includes a first layer of adhesive  40  disposed between the first layer of material  24  and the liner  32  for attaching the first layer of material  24  to the liner  32 . Likewise, the coupon card assembly  20  also includes a second layer of adhesive  42  disposed between the second layer of material  26  and the liner  32  for attaching the second layer of material  26  to the liner  32 . More specifically, the first layer of adhesive  40  is disposed between the first layer of material  24  and the first side  36  of the liner  32  for coupling the first layer of material  24  to the liner  32 . Likewise, the second layer of adhesive  42  is disposed between the second layer of material  26  and the second side  38  of the liner  32  for coupling the second layer of material  26  to the liner  32 . Even more specifically, the first layer of adhesive  40  is disposed between the interior surface  34  of the first layer of material  24  and the first side  36  of the liner  32  and the second layer of adhesive  42  is disposed between the interior surface  34  of the second layer of material  26  and the second side  38  of the liner  32 . In other words, the first and second layers of adhesive  40 ,  42  adhere the first and second layers of material  24 ,  26  to the liner  32 . The first and second layers of adhesive  40 ,  42  can be formed of an adhesive of general purpose, such as, for example, a permanent adhesive, a removable adhesive, an ultra-removable adhesive, etc. It is to be appreciated that the first and second layers of adhesive  40 ,  42  can be formed of any other suitable adhesive(s). 
     As best shown in  FIGS. 6-9 , the coupon card assembly  20  further includes a hinge  44  partially cut through the first and second layers of material  24 ,  26  and the liner  32  to define a first card portion  46  and a second card portion  48  movable relative to the first card portion  46  about a pivot axis P 1 . As best shown in  FIGS. 9 and 10 , the first and second card portions  46 ,  48  each have opposing side edges  50  defining a width W 1 , W 2  therebetween. The width W 1  of the first card portion  46  typically equals the width W 2  of the second card portion  48 . It is to be appreciated that the width W 1  of the first card portion  46  can be less than or greater than the width W 2  of the second card portion  48  as desired. 
     The first and second card portions  46 ,  48  each include a distal edge  52  adjacent respective side edges  50 . The first card portion  46  has a first total height H T1  extending from the distal edge  52  of the first card portion  46  to the pivot axis P 1  and the second card portion  48  has a second total height H T2  extending from the distal edge  52  of the second card portion  48  to the pivot axis P 1 . As shown in  FIG. 9 , the first total height H T1  of the first card portion  46  is less than the second total height H T2  of the second card portion  48 . Alternatively, as shown in  FIG. 10 , the first total height H T1  of the first card portion  46  equals the second total height H T2  of the second card portion  48 . For the alternative shown in  FIG. 10 , typically, the first and second total heights H T1 , H T2  equal each other such that the first card portion  46  complements the second card portion  48  when the second card portion  48  is rotated about the pivot axis P 1 ; thus, the second card portion  48  folds over the first card portion  46 . The second card portion  48  can fold over the first card portion  46  such that the first layer of material  24  of the first and second card portions  46 ,  48  faces each other. Likewise, the second card portion  48  can fold over the first card portion  46  such that the second layer of material  26  of the first and second card portions  46 ,  48  faces each other. It is to be appreciated that the first total height H T1  of the first card portion  46  can be greater than the second total height H T2  of the second card portion  48 . 
     Optionally, as discussed above, indicia  28  and/or printed matter can be printed or disposed on at least one of the first and second layers of material  24 ,  26 . More specifically, indicia  28  and/or printed matter can be printed or disposed on least one of the first and second card portions  46 ,  48 . In one alternative as shown in  FIGS. 3 ,  7 , and  8 , advertisement is printed on the first card portion  46 . In another alternative as shown in  FIGS. 1 ,  2 ,  7 ,  9 ,  10 ,  20 , and  22 , the advertisement is printed on the second card portion  48 . In yet another alternative as shown in  FIG. 7 , the advertisement is printed on both the first and second card portions  46 ,  48 . 
     Turning to  FIGS. 4-6 ,  10 ,  11 ,  21 , and  23 , the first card portion  46  includes a score line  54  disposed along the width W 1  and cut through the first layer of material  24  to define a segment  56  of the first layer of material  24  removable from the first card portion  46  to expose one of the first and second layers of adhesive  40 ,  42  remaining on the first card portion  46  for attaching the first card portion  46  to the support structure  22 . The score line  54  is spaced from the pivot axis P 1  with at least a portion of the hinge  44  continuing to include both of the first and second layers of material  24 ,  26  such that the hinge  44  remains functional after removing the segment  56 . The score line  54  is further cut through the first layer of adhesive  40  and the liner  32  to further define the segment  56  removable from the first card portion  46  to expose the second layer of adhesive  42  remaining on the first card portion  46 . In other words, when the segment  56  is removed from the first card portion  46 , the segment  56  includes the first layer of material  24 , the first layer of adhesive  40 , and the liner  32 . When the second layer of adhesive  42  is exposed, the coupon card assembly  20  can be adhered to the support structure  22 . In other words, the second layer of adhesive  42  of the first card portion  46  engages the support structure  22  to adhere the coupon card assembly  20  thereon. When the first card portion  46  is attached to the support structure  22 , the second card portion  48  can rotate about the pivot axis P 1 . The score line  54  is further defined as a first score line  54  and will be referred to as the first score line  54  for the remaining discussion below. 
     Optionally, as shown in  FIGS. 10-12 , the first card portion  46  includes a segment score line  58  transverse to the first score line  54  and cut through the first layer of material  24  to define a first segment  56  and a second segment  60  of the first layer of material  24  removable from the first card portion  46  to expose one of the first and second layers of adhesive  40 ,  42  remaining on the first card portion  46  for attaching the first card portion  46  to the support structure  22 . Typically, the segment score line  58  intersects the first score line  54  with the segment score line  58  further cut through the liner  32  and the first layer of adhesive  40  to further define the first and second segments  60  removable from the first card portion  46  to expose the second layer of adhesive  42  remaining on the first card portion  46 . As discussed above, when the second layer of adhesive  42  is exposed, the coupon card assembly  20  can be adhered to the support structure  22 . The segment  56  is entirely or completely removed from the first card portion  46  to expose one of the first and second layers of adhesive  40 ,  42 . More specifically, the first and second segments  60  are entirely or completely removed from the first card portion  46  to expose one of the first and second layers of adhesive  40 ,  42 . It is to be appreciated that more than one segment score line  58  can be utilized. 
     Typically, turning to  FIGS. 6 ,  10 ,  11 ,  21 , and  23 , the first score line  54  defines a third height H 3  of from about 90 percent to about 10 percent of the first total height H T1  of the first card portion  46 . Referring to  FIGS. 10 and 11 , the first score line  54  typically defines a minimum of the third height H 3  of from about 11.76 percent of the first total height H T1  of the first card portion  46  and a maximum of the third height H 3  of from about 94.12 percent of the first total height H T1 . For  FIGS. 10 and 11 , for example, the minimum of the third height H 3  is ¼ inch and the maximum of the third height H 3  is ⅛ inch from the first score line  54  to the distal edge  52  of the first card portion  46 . In other words, the maximum of the third height H 3  is spaced ⅛ inch from the distal edge  52  of the first card portion  46 . Therefore, in one configuration, the first total height H T1  of the first card portion  46  is 2⅛ inch, the second total height H T2  of the second card portion  48  is 2⅛ inch, and the maximum of the third height H 3  is 2 inch; as such, the third height H 3  is 94.12 percent of the first total height H T1  of the first card portion  46 . 
     Referring to  FIGS. 6 ,  21  and  23 , the first score line  54  typically defines a minimum of the third height H 3  of from about 12.5 percent of the first total height H T1  of the first card portion  46  and a maximum of the third height H 3  of from about 87.5 percent of the first total height H T1 . For  FIGS. 6 ,  21 , and  23 , for example, the minimum of the third height H 3  is ⅛ inch and the maximum of the third height H 3  is ⅛ inch from the first score line  54  to the distal edge  52  of the first card portion  46 . In other words, the maximum of the third height H 3  is spaced ⅛ inch from the distal edge  52  of the first card portion  46 . Therefore, in one configuration, the first total height H T1  of the first card portion  46  is 1 inch, the second total height H T2  of the second card portion  48  is 2⅛ inch, and the third height H 3  is ½ inch; as such, the third height H 3  is 50 percent of the first total height H T1  of the first card portion  46 . In another configuration, the first total height H T1  of the first card portion  46  is 1 inch, the second total height H T2  of the second card portion  48  is 2⅛ inch, and the maximum of the third height H 3  is ⅞ inch; as such, the third height H 3  is 87.5 percent of the first total height H T1  of the first card portion  46 . The third height H 3  for any of the configurations of the first card portion  46  can be any suitable percentage of the first total height H T1  for exposing a sufficient amount of one of the first and second layers of adhesive  40 ,  42 . In addition, the third height H 3  for any of the configurations of the first card portion  46  can be any suitable percentage of the first total height H T1  for maintaining the integrity of the hinge  44 . 
     As best shown in  FIGS. 4-7  and  10 , the hinge  44  includes at least one cut line  62  through the first and second layers of material  24 ,  26  and the liner  32  along the pivot axis P 1  such that the second card portion  48  is movable relative to the first card portion  46 . In other words, when the first card portion  46  is attached to the support structure  22 , the second card portion  48  is movable about the pivot axis P 1 . Typically, the cut line  62  of the hinge  44  is spaced from the first score line  54  of the first card portion  46 . The at least one cut line  62  is further defined as a plurality of cut lines  62  through the first and second layers of material  24 ,  26  and the liner  32  with the cut lines  62  spaced from each other. Specifically, the cut line  62  and more specifically the cut lines  62  are further cut through the first and second layers of adhesive  40 ,  42 . For illustrative purposes only, the cut lines  62  are exaggerated in the Figures. 
     Referring to  FIGS. 7 ,  8  and  10 , the hinge  44  includes a second score line  64  disposed along the width W 1 , W 2  of one of the first and second card portions  46 ,  48  and spaced from the pivot axis P 1 . More specifically, the second score line  64  is spaced from the cut lines  62 . Typically as shown in  FIGS. 7 ,  8  and  10 , the second score line  64  is disposed along the width W 1  of the first card portion  46  and offset from the first score line  54 . The second score line  64  defines a fourth height H 4  of from about 50 percent to about 5 percent of the first total height H T1  of the first card portion  46 . Typically, the second score line  64  defines a minimum of the fourth height H 4  of from about 5.88 percent of the first total height H T1  of the first card portion  46 . For example, the minimum of the fourth height H 4  is ⅛ inch. Therefore, in one configuration, the first total height H T1  of the first card portion  46  is 2⅛ inch and the fourth height H 4  is ⅛ inch; as such, the fourth height H 4  is 5.88 percent of the first total height H T1  of the first card portion  46 . Referring to  FIG. 5 , the second score line  64  is cut through the second layer of material  26  and the second layer of adhesive  42  of the first card portion  46 . Alternatively, the second score line  64  is disposed along the width W 2  of the second card portion  48  with the second score line  64  cut through the second layer of material  26  and the second layer of adhesive  42  of the second card portion  48 . The fourth height H 4  for any of the configurations of the first card portion  46  can be any suitable percentage of the first total height H T1  for maintaining the integrity of the hinge  44 . 
     Referring back to  FIGS. 7 ,  8  and  10 , the second score line  64  is disposed along the width W 1  of the first card portion  46  and the hinge  44  includes a third score line  66  disposed along the width W 2  of the second card portion  48 . The third score line  66  is spaced from the pivot axis P 1  and more specifically, the third score line  66  is spaced from the cut lines  62 . The third score line  66  defines a fifth height H 5  of from about 50 percent to about 5 percent of the second total height H T2  of the second card portion  48 . Typically, the third score line  66  defines a minimum of the fifth height H 5  of from about 5.88 percent of the second total height H T2  of the second card portion  48 . For example, the minimum of the fifth height H 5  is ⅛ inch. Therefore, in one configuration, the second total height H T2  of the second card portion  48  is 2⅛ inch and the fifth height H 5  is ⅛ inch; as such, the fifth height H 5  is 5.88 percent of the second total height H T2  of the second card portion  48 . The fifth height H 5  for any of the configurations of the second card portion  48  can be any suitable percentage of the second total height H T2  for maintaining the integrity of the hinge  44 . 
     Turning to  FIGS. 5 ,  7  and  8 , the second score line  64  is cut through the second layer of material  26  and the second layer of adhesive  42  of the first card portion  46  and the third score line  66  is cut through the second layer of material  26  and the second layer of adhesive  42  of the second card portion  48  such that a part  68  of the hinge  44  is removable from the first and second card portions  46 ,  48  for allowing the first and second card portions  46 ,  48  to fold. In other words, the second card portion  48  rotates about the pivot axis P 1  and folds over the first card portion  46  such that the first and second card portions  46 ,  48  abut each other. Said differently, the coupon card assembly  20  is movable between an open position as shown in  FIGS. 1 ,  3 ,  6 - 11 , and  20 - 23  and a closed position as shown in  FIG. 2 . Optionally, a latch or tab (not shown) can be secured to at least one of the first and second layers of material  24 ,  26  and more specifically secured to the exterior surface  30  of at least one of the first and second layers of material  24 ,  26  for maintaining the coupon card assembly  20  in the closed position. 
     The part  68  of the hinge  44  is typically a substantially rectangular shaped strip. It is to be appreciated that the part  68  of the hinge  44  can be of any suitable shape or design. In addition, the part  68  of the hinge  44  can have an alternative construction without deviating from the scope of the subject invention. The removal of the part  68  of the hinge  44  is particularly advantageous in that the hinge  44  is not unnecessarily stressed and can therefore be made smaller. It is to be appreciated that the cut lines  62  can be of any suitable size or length or even eliminated altogether. The removal of the part  68  of the hinge  44  allows the hinge  44  to be folded with or without the cut lines  62 . As mentioned above, for illustrative purposes only, the cut lines  62  are exaggerated in the Figures. 
     In certain alternatives, as shown in  FIGS. 11 and 13 , the second card portion  48  includes a fourth score line  70  disposed along the width W 2  of the second card portion  48  and offset from the third score line  66 . The fourth score line  70  is cut through the first layer of material  24  and the first layer of adhesive  40  of the second card portion  48 . The fourth score line  70  defines a sixth height H 6  of from about 50 percent to about 10 percent of the second total height H T2  of the second card portion  48 . In this alternative, the fourth score line  70  typically defines a minimum of the sixth height H 6  of from about 11.76 percent of the second total height H T2  of the second card portion  48 . For example, the minimum of the sixth height H 6  is ¼ inch. Therefore, in one configuration, the second total height H T2  of the second card portion  48  is 2⅛ inch and the sixth height H 6  is ¼ inch; as such, the sixth height H 6  is 11.76 percent of the second total height H T2  of the second card portion  48 . The sixth height H 6  for any of the configurations of the second card portion  48  can be any suitable percentage of the second total height H T2  for maintaining the integrity of the hinge  44 . 
     As best shown in  FIGS. 6 ,  8 , and  11 , the second card portion  48  includes a coupon score line  72  transverse to the pivot axis P 1  and cut through one of the first and second layers of material  24 ,  26  to define a first coupon  74  and a second coupon  76  removable from the second card portion  48 . In other words, the first and second coupons  74 ,  76  are detachable from the second card portion  48 . In one alternative, referring to  FIGS. 6 and 14 , the coupon score line  72  intersects the cut line  62  to define the first and second coupons  74 ,  76  with the coupon score line  72  cut through the first layer of material  24  and the first layer of adhesive  40  such that the first and second coupons  74 ,  76  are removable from the second card portion  48 . It is to be appreciated that the coupon score line  72  can intersect the cut line  62  and be cut through the second layer of material  26  and the second layer of adhesive  42 . 
     In another alternative, referring to  FIGS. 8 and 15 , the second card portion  48  includes the coupon score line  72  transverse to the third score line  66  and intersecting the third score line  66  to define the first and second coupons  74 ,  76  removable from the second card portion  48 . In this alternative, the coupon score line  72  is cut through the second layer of material  26  and the second layer of adhesive  42  such that the first and second coupons  74 ,  76  are removable from the second card portion  48 . 
     In yet another alternative as shown in  FIGS. 11 and 16 , the second card portion  48  includes the coupon score line  72  transverse to the fourth score line  70  and intersecting the fourth score line  70  to define the first and second coupons  74 ,  76  removable from the second card portion  48 . In this alternative, the coupon score line  72  is cut through the first layer of material  24  and the first layer of adhesive  40  such that the first and second coupons  74 ,  76  are removable from the second card portion  48 . In other words, for the various alternatives, the coupons  74 ,  76  can be cut into either of the first and second layers of material  24 ,  26 . 
     In one alternative, when the first and/or second coupons  74 ,  76  are removed from the second card portion  48 , indicia  28 , such as logos or advertisements, etc. can be displayed on the remaining liner  32  or remaining layer of material  24 ,  26 . It is to be appreciated that one coupon  74 ,  76  or more than two coupons  74 ,  76  can be removable from the second card portion  48 . In other words, one or more coupon score lines  72  can be cut through one of the first and second layers of materials  24 ,  26  to define one or more coupons  74 ,  76 . As shown in  FIGS. 21 and 23 , a plurality of coupon score lines  72  are disposed through at least one of the first and second layers of material  24 ,  26  to define a plurality of coupons  74 ,  76 . As is also appreciated, the fourth score line  70  or the cut line(s)  62  can define one coupon  74 ,  76  removable from the second card portion  48 . 
     It can be desirable to have one of the first and second layers of adhesive  40 ,  42  removed with the first and second coupons  74 ,  76  such that the first and second coupons  74 ,  76  can be adhered to a redemption sheet at a place of purchase. In addition, since the respective layer of adhesive  40 ,  42  is removed with the coupons  74 ,  76 , the second card portion  48  that was occupied by the first and second coupons  74 ,  76  does not have a tacky feel which can be irritating to a user. It is to be appreciated that the first and second coupons  74 ,  76  can be of any suitable size or configuration with any suitable type of indicia  28  disposed thereon. 
     In various alternatives, as shown in FIGS.  4  and  17 - 19 , the coupon card assembly  20  further includes a masking  78  disposed on at least one of the first and second sides  36 ,  38  of the liner  32  of the second card portion  48  without being disposed on the liner  32  of the first card portion  46  for concealing one of the first and second layers of adhesive  40 ,  42  of the second card portion  48 . In certain alternatives, as shown in  FIG. 4 , the masking  78  is disposed on the first side  36  of the liner  32  of the second card portion  48 . In other alternatives, as shown in  FIG. 17 , the masking  78  is disposed on the second side  38  of the liner  32  of the second card portion  48 . In yet other alternatives, as shown in  FIG. 18 , the masking  78  is disposed on the first and second sides  36 ,  38  of the liner  32  of the second card portion  48 . For example, when utilizing the masking  78 , the coupon score line  72  intersects the cut line  62  to define the first and second coupons  74 ,  76  removable from the second card portion  48 . As shown in  FIG. 14 , the coupon score line  72  is cut through the first layer of material  24 , the first layer of adhesive  40 , and the masking  78  such that the first and second coupons  74 ,  76  are removable from the second card portion  48  with the first layer of adhesive  40  concealed. In other words, when the first and second coupons  74 ,  76  are removed, the masking  78  conceals the respective first and second layers of adhesive  40 ,  42 . As such, the tacky feel would therefore be eliminated from both the first and second coupons  74 ,  76  and the second card portion  48 . It is to be appreciated that any of the alternatives discussed herein can utilize the masking  78  and when utilizing the masking  78 , the score lines  66 ,  70 ,  72  and/or the cut line(s)  62  as discussed above are also cut through the masking  78 . 
     Optionally, turning to  FIGS. 5 ,  12 ,  13 ,  15 , and  16 , a laminate  80  can be disposed on at least one of the first and second layers of material  24 ,  26  to protect the coupon card assembly  20 . Typically, the laminate  80  can be disposed on both the first and second layers of material  24 ,  26 . More typically, the laminate  80  can be applied to the exterior surface  30  of the first and/or second layers of material  24 ,  26 . In other words, the laminate  80  can be disposed or adhered to the exterior surface  30  of both or either the first and second layers of material  24 ,  26 . For example, the laminate  80  can be disposed over the indicia  28  and/or printed matter to protect the coupon card assembly  20 . When utilizing the laminate  80 , the score lines  54 ,  58 ,  64 ,  66 ,  70 ,  72  and/or the cut line(s)  62  as discussed above are cut through the respective laminate  80 . As one example, when the laminate  80  is disposed on the first layer of material  24 , the first score line  54  is cut through the laminate  80  of the first layer of material  24 . It is to be appreciated that when the laminate  80  is disposed on the first and second layers of material  24 ,  26 , the score lines  54 ,  58 ,  64 ,  66 ,  70 ,  72  and/or the cut line(s)  62  as discussed above are also cut through the laminate  80 . The laminate  80  can be utilized with any variation discussed herein. 
     As another option, as shown in  FIG. 19 , a varnish  82  can be used to protect the coupon card assembly  20  instead of the laminate  80 . In other words, the varnish  82  can be applied to at least one of the first and second layers of material  24 ,  26 . Typically, the varnish  82  can be applied to both the first and second layers of materials  24 ,  26 . More typically, the varnish  82  can be applied to the exterior surface  30  of the first and/or second layers of material  24 ,  26 . It is to be appreciated that when the varnish  82  is disposed on the first and second layers of material  24 ,  26 , the score lines  54 ,  58 ,  64 ,  66 ,  70 ,  72  and/or the cut line(s)  62  as discussed above are also cut through the varnish  82 . The varnish can be utilized with any variation discussed herein. 
     In certain alternatives as shown in  FIGS. 20-23 , the coupon card assembly  20  can include a second hinge  84  partially cut through the first and second layers of material and the liner  32  to define to define a third card portion  86  movable relative to at least one of the first and second card portions  46 ,  48  about a second pivot axis P 2 . Typically, the pivot axis P 1  and the second pivot axis P 2  are substantially parallel to each other. It is to be appreciated that any suitable indicia  28  can be printed or disposed on the third card portion  86 . 
     The third card portion  86  has opposing side edges  50  defining a width W 3  therebetween. The width W 3  of the third card portion  86  typically equals the width W 1 , W 2  of the first and second card portions  46 ,  48 . It is to be appreciated that the width W 3  of the third card portion  86  can be less than or greater than the width W 1 , W 2  of the first and/or second card portions  46 ,  48  as desired. 
     The third card portion  86  includes a distal edge  52  adjacent respective side edges  50 . The third card portion  86  has a third total height H T3  extending from the distal edge  52  of the third card portion  86  to the pivot axis P 3 . As shown in  FIG. 21 , the first total height H T1  of the first card portion  46  is less than the second total height H T2  of the second card portion  48  and also less than the third total height H T3  of the third card portion  86 . In addition, the second total height H T2  of the second card portion  48  can equal the third total height H T3  of the third card portion  86 . Alternatively, as shown in  FIG. 23 , the third total height H T3  of the third card portion  86  can be less than the second total height H T2  of the second card portion  48 . It is to be appreciated that the first, second, and/or third total height H T1 , H T2  H T3  of the first, second, and/or third card portions  46 ,  48 ,  86  can be equal to, less than, or greater than each other as desired. 
     The second hinge  84  includes at least one cut line  88  through the first and second layers of material and the liner  32  along the second pivot axis P 2  such that the third card portion  86  is movable relative to the second card portion  48  and/or the first card portion  46 . In other words, when the first card portion  46  is attached to the support structure  22 , the third card portion  86  is movable about the second pivot axis P 2 . Typically, the cut line  88  of the second hinge  84  is spaced from the first score line  54  of the first card portion  46 . The at least one cut line  88  is further defined as a plurality of cut lines  88  through the first and second layers of material  24 ,  26  and the liner  32  with the cut lines  88  spaced from each other. Specifically, the cut line  88  and more specifically the cut lines  88  are further cut through the first and second layers of adhesive  40 ,  42 . For illustrative purposes only, the cut lines  88  are exaggerated in the Figures. 
     Referring to  FIGS. 21 and 23 , a plurality of coupon score lines  72  are cut through one of the first and second layers of material  24 ,  26  to define a plurality of coupons  74 ,  76  removable from the second and third card portions  48 ,  86 . In other words, the coupons  74 ,  76  are detachable from the first layer of material  24  of the second and/or third card portions  48 ,  86  as discussed above. Alternatively, the coupons  74 ,  76  can be detachable from the second layer of material  26  of the second and/or third card portions  48 ,  86  as discussed above. The masking  78  can be disposed on at least one of the first and second sides  36 ,  38  of the liner  32  of the second and/or third card portions  48 ,  86  without being disposed on the liner  32  of the first card portion  46  for concealing one of the first and second layers of adhesive  40 ,  42  of the second and/or third card portions  48 ,  86 . 
     In the alternative as shown in  FIGS. 22 and 23 , the third card portion  86  can include a key fob  90  detachable from the second card portion  48 . Optionally, the third card portion  86  can include instructions  92  or any other suitable indicia  28 /printed matter adjacent the key fob  90  for communicating information regarding the key fob  90 , coupons  74 ,  76 , advertisement, etc. The key fob  90  and the instructions  92  together define the width W 3  of the third card portion  86 . A third hinge  94  can interconnect the key fob  90  and the instructions  92  for selectively separating the key fob  90  from the instructions  92 . As another option, the key fob  90  can include coupons  74 ,  76  detachably cut into the third card portion  86  of the first layer of material  24 . In another alternative, the key fob  90  can include coupons  74 ,  76  detachably cut into the third card portion  86  of the second layer of material  26 . Alternatively, the instructions  92  can include at least one coupon  74 ,  76  detachably cut into the third card portion  86 . The second and third hinges  84 ,  94  can be formed as discussed above for the hinge  44 . It is to be appreciated that for any of the variations discussed herein, all or some of the corners (not numbered) of the first, second, and/or third portions  46 ,  48 ,  86  can be rounded, straight, and/or any other suitable configuration. It is to be appreciated that all of the cross-sectional Figures are exaggerated for illustrative purposes only. 
     Many modifications and variations of the present invention are possible in light of the above teachings. The foregoing invention has been described in accordance with the relevant legal standards; thus, the description is exemplary rather than limiting in nature. Variations and modifications to the disclosed embodiment can become apparent to those skilled in the art and do come within the scope of the invention. Accordingly, the scope of legal protection afforded this invention can only be determined by studying the following claims.