Patent Publication Number: US-2004044572-A1

Title: Ad delivering equipment, information receiving terminal, server, ad delivering method, information receiving method and server&#39;s information providing method

Description:
BACKGROUND OF THE PRESENT INVENTION  
       [0001] The present invention relates generally to advertisement delivering equipment, information receiving terminal, server, advertisement delivering method, information receiving method and server&#39;s information providing method for advertisement (hereinafter abbreviated as AD) together with related information such as positional information and portal site.  
       [0002] Conventionally, an advertising center collects AD information from advertisers of shops and facilities and delivers it to personal computers and cellular phones through Internet. As cellular phones and PHSs (personal handy-phone systems) have been in widespread use, information receivers use these to request the advertising center to deliver AD information and download the information directly or by mail. Recent AD delivering systems have used these cellular phones and PHSs so that their users may access AD information anywhere and anytime.  
       [0003] However, the conventional advertising centers cannot deliver advertiser&#39;s information such as a map of advertiser&#39;s shops or facilities to the information receivers although they deliver AD messages. Similarly, information receivers who are on vehicles cannot receive such advertiser&#39;s information. The conventional advertising centers have not been ready to add advertiser&#39;s associated information such as details or portal information to the advertiser&#39;s AD information. Similarly, the information receivers cannot receive such detail information. They receive AD messages only. This makes AD less effective.  
       SUMMARY OF THE PRESENT INVENTION  
       [0004] The main object of the present invention is to solve the above problems and particularly to present an AD delivering system and method to deliver AD information of an advertiser who is in a local area through which a vehicle (or an information receiving terminal) runs together with associated information such as advertiser&#39;s local map information.  
       [0005] [Means for Solving the Problems] 
       [0006] To solve the above problems, the AD delivering system of the present invention comprises AD delivering equipment, an information receiving terminal, and a server that presents AD associated information. The AD delivering equipment is connected to a server, an advertiser&#39;s information transmitting terminal via communication networks, and an information-receiving terminal on a vehicle having an image display block that can display a local road map including the current vehicle position.  
       [0007] The AD delivering equipment comprises:  
       [0008] a receiving block (for an advertiser) for receiving advertiser&#39;s AD information, promotion information and other information from an advertiser&#39;s information transmitting terminal,  
       [0009] a receiving block (for an information provider) for receiving AD information, promotion information and other information of an advertiser from a server,  
       [0010] an AD information creating block for creating AD information to be sent to the information receiving block (of a information receiving terminal on a vehicle) according to AD information from an information transmitting terminal and AD information from a server, and  
       [0011] an AD information displaying and executing block for transmitting AD information that was created by the AD information creating block to the information receiving terminal (of a vehicle) and for executing visual display of the AD information on an image display block in the information receiving terminal.  
       [0012] The AD information sent from the information transmitting terminal means information advertising advertiser&#39;s features such as low prices, high-quality of goods, availability, convenience, and so on. Contrarily, the AD information sent from the server means information describing specifications and appearances of goods, URL or portal site identifier of the information provider. The AD information-creating block adds associated information such as map information (latitude and longitude) and advertiser&#39;s URL to AD information sent from the advertiser (shop, facility, etc.). The AD information displaying and executing block transmits the resulting information to the information-receiving terminal.  
       [0013] The information-receiving terminal comprises  
       [0014] an image display block which is connected, via a mobile network, to the AD delivering equipment connected to both an advertiser&#39;s information transmitting terminal (via a mobile network) and a server containing an advertiser&#39;s web site (via a communication network), and which can display a local road map containing the current position of a vehicle which is connected to the server via a mobile network, and  
       [0015] a receiving block which receives, from the AD delivering equipment, AD information which the AD delivering equipment created from advertiser&#39;s AD information, promotion information and other information from an information transmitting terminal and those from the server.  
       [0016] Further, the information receiving terminal an input block for entering reservation, purchase, and other request information in response to the received AD information and  
       [0017] a transmitter block for transmitting the entered request information to at least one of the advertiser&#39;s information transmitting terminal and the advertiser&#39;s web site.  
       [0018] With this, the information receiver who is a passenger on a vehicle can receive AD information in the area through which the vehicle runs. Further, the information receiver can receive details of the AD information or associated information such as advertiser portal information.  
       [0019] The server comprises two blocks:  
       [0020] a transmitting block (to an advertiser) which is connected to the AD delivering equipment connected to both an advertiser&#39;s information transmitting terminal (via a communication network) and an information receiving terminal (via a mobile network) which is equipped with an image display block capable of displaying a local road map through which a vehicle runs and which transmits advertiser&#39;s AD information, promotion information, and other AD information to the AD delivering equipment associated with a web site of an advertiser which is connected to the information receiving terminal via a mobile network, and  
       [0021] a receiving block (from a passenger of a vehicle) which receives reservation, purchase, and other request information that the passenger made in response to AD information which the AD delivering equipment created from advertiser&#39;s AD information, promotion information and other information sent from an information transmitting terminal and those from the server.  
       [0022] With this, the advertising center can widely deliver advertiser&#39;s information together with associated information and the information receivers can receive AD information together with details (associated information) of the AD information. 
     
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
     [0023]FIG. 1 shows the configuration of the AD delivering system.  
     [0024]FIG. 2 is a functional block diagram of AD delivering equipment, information receiving terminal, and information provider server.  
     [0025]FIG. 3 shows respective steps of the AD delivering equipment, the information receiving terminal, and the information provider server.  
     [0026]FIG. 4 shows an example of an AD delivering equipment which is an embodiment of the present invention.  
     [0027]FIG. 5 shows sample login and authentication screens.  
     [0028]FIG. 6 shows a sample menu screen.  
     [0029]FIG. 7 shows a sample Flash CM creation screen.  
     [0030]FIG. 8 shows sample Billing Check and Billing screens (without selection of Daily CM).  
     [0031]FIG. 9 shows a sample Billing Check screen (with Daily CM selected).  
     [0032]FIG. 10 shows a sample Registration Of Daily CM Period screen.  
     [0033]FIG. 11 shows sample Billing Check and Billing screens.  
     [0034]FIG. 12 shows a sample Daily CM Creation screen.  
     [0035]FIG. 13 shows a sample Schedule Management screen.  
     [0036]FIG. 14 shows a sample Daily CM Edit/Delete CM Pattern  2  screen.  
     [0037]FIG. 15 shows a sample local road map including positional information of advertisers and information receivers.  
     [0038]FIG. 16 shows sample screens explaining how the About Shop *** is displayed.  
     [0039]FIG. 17 shows sample screens explaining how a portal site is selected.  
     [0040]FIG. 18 shows a sample reservation screen displayed when the URL pointed to by the selected portal site is selected.  
     [0041]FIG. 19 shows a sample reservation screen displayed by a portal site of the specified portal site identifier.  
     [0042]FIG. 20 is shows operating steps of the AD delivering system that is an embodiment of the present invention.  
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS  
     [0043] Preferred embodiments of the present invention are described below with reference to the accompanying drawings.  
     [0044] {circle over (O )} AD Delivering System  
     [0045]FIG. 1 is a functional block diagram of configuration of an AD delivering system in accordance with the present invention.  
     [0046]FIG. 2 is a functional block diagram of AD delivering equipment  11 , information receiving terminal  21 , and information provider server  31  of an embodiment of the present invention.  
     [0047] Substantially, advertiser  1 , information receiver  2 , server  31  of the information provider can be respectively an advertising center, a passenger on vehicle, and a portal site (in that order) as shown in FIG. 4. In this embodiment, the information receiver who is an information receiver  2  uses a portal site identifier that has been registered in advance to an AD receiving terminal that is the information receiver  2  to access a portal site. The portal site identifier indicates a registered portal site to which the AD receiving terminal is linked and is used to access the portal site to get AD information.  
     [0048] Below will be explained the advertiser  1 , information receiver  2 , server  31  of the information provider that constitute the AD delivering system in that order.  
     [0049] [AD Delivering Equipment  11 ] 
     [0050] Referring to FIG. 1, the AD delivering equipment  11  is so designed to be connected to information transmitting terminal  41  of advertiser  4  via a mobile network  5  and server  31  of the information provider via telecommunication network  7 .  
     [0051] Further, the AD delivering equipment  11  is connected, via a digital broadcasting network  6 , to an information-receiving terminal  21  of a person  2  on a vehicle which is equipped with an image display block  21   b  that can display a local road map including the current position of the vehicle. The digital broadcasting network  6  is a push-button type information transmission means for information receivers.  
     [0052] Referring to FIG. 2, the AD delivering equipment  11  is so constructed as to contain information receiving block  11   a  (for the advertiser), information receiving block  11   b  (for the information provider), AD information creating block  11   c,  and AD information displaying and executing block  11   d.    
     [0053] The AD delivering equipment  11  comprises a central processing unit, a main storage unit, an I/O control unit, I/O units, and a mobile network telecommunication unit (which are not visible here). Further, the AD delivering equipment  11  contains databases (DBS) for advertisement texts (CM). AD delivery schedule management, information expiration time management, telephone numbers, and accounting management that are required for AD delivery. (These are not visible here.)  
     [0054] Further, the AD delivering equipment  11  has programs to accomplish the above functions installed in the main or external storage unit. The programs run any time when necessary. Some of these programs cause the AD delivering equipment  11  to work as the information receiving block  11   a  (for the advertiser), the information receiving block  11   b  (for the information provider), the AD information-creating block  11   c,  and the AD information displaying and executing block  11   d.    
     [0055] As shown in FIG. 1 and FIG. 4, the AD delivering equipment  11  that is an embodiment of the present invention receives advertisement data (CM) and AD requests such as AD delivery times and periods at-the information receiving block  11   a  (for the advertiser).  
     [0056] The AD information displaying and executing block  11   d  of the AD delivering equipment  11  transmits advertisements (AD) together with positional information, URL presented by the portal site, and a portal site identifier to the information receiving terminal  21  on a vehicle via the digital broadcasting network  6 .  
     [0057] Further, the AD delivering equipment  11  has a function to cause the information receiving block  11   b  (for the information provider) to receive AD information including advertiser-associated URLs from the portal site. The advertising center can charge advertisements to the portal site.  
     [0058] Below will be explained each component of the AD delivering equipment  11 .  
     [0059] (1) Information Receiving Block  11   a  (For the Advertiser)  
     [0060] This block  11   a  receives AD information, promotion information, and other information of the advertiser  4  from the information-transmitting terminal  41 .  
     [0061] As shown in FIG. 5, the information receiving block  11   a  (for the advertiser) of the embodiment of the present invention has a function of displaying a login screen of the advertiser  4 , receiving login information from the advertiser  4 , and displaying an “Authentified” screen when the advertiser  4  logs in correctly.  
     [0062] When the advertiser selects the “Next” button on the “Authentified” screen, the information receiving block  11   a  receives its signal, outputs a menu screen, and receives selection information from the menu screen. (See FIG. 6.)  
     [0063] The information receiving block  11   a  has a function of outputting a “Create Flash CM” screen on which the advertiser can set a content of a flash advertisement (e.g. Flash start time, Flash end time, and Comment) when the advertiser  4  selects “Flash CM” on the menu screen, and receiving the content of a flash advertisement that the advertiser  4  typed in. (See FIG. 7.)  
     [0064] When the advertiser  4  selects “Next” on the “Create Flash CM” screen, the information receiving block  11   a  can output a “Billing Check” screen. If the advertiser  4  has not selected “Daily CM,” each flash CM is charged to the advertiser. (See FIG. 8.) If the advertiser  4  has selected “Daily CM,” the flash CM can be charged free. (See FIG. 9.)  
     [0065] The information receiving block  11   a  has a function of receiving “Daily CM” when the advertiser  4  selects “Daily CM” on the menu screen and displaying the “Registration of Daily CM Period” screen on which the advertiser  4  can enter a period of advertisement (“Your CM starts on Month[ ] Day[ ]” and “lasts for [ ] days”). When the advertiser  4  selects “Next” on this screen, the information receiving block  11   a  outputs the “Billing check” screen. (See FIG. 10 and FIG. 11.)  
     [0066] Further, when the advertiser  4  selects “Create Daily CM” on the “Billing Check” screen, the information receiving block  11   a  outputs the “Registration of Daily CM” screen on which the advertiser  4  can enter the content of a daily advertisement (CM). The information receiving block  11   a  can get information of the advertisement start time, advertisement end time, shop/facility condition, content of advertisement, advertiser&#39;s URL, and phone number from this screen. (See FIG. 12.)  
     [0067] The information receiving block  11   a  also has a “CM Check” screen to check an advertisement in delivery and a “Schedule Management” screen for schedule management of advertisements. (See FIG. 13.)  
     [0068] The information receiving block  11   a  also has a function of transferring information to the AD information creating block  11   c  to edit or delete a flash or daily CM pattern when “Edit/Delete Flash CM” or “Edit/Delete Daily CM” is selected on the “Schedule Management” screen. (See FIG. 14.) In other words, the information receiving block  11   a  has both a function of receiving AD information from the advertiser&#39;s information transmitting terminal  41  and a function of transferring information related to creation of advertisements to the AD information creating block  11   c.    
     [0069] Naturally, the information receiving block  11   a  receives log-out information although it is not illustrated.  
     [0070] (2) Information Receiving Block  11   b  (For the Information Provider)  
     [0071] This block  11   b  functions to receive AD information, promotion information, and other AD information of advertiser  4  from the information provider server  31 .  
     [0072] In the embodiment of the present invention, the information receiving block  11   b  (for the information provider) functions to receive, from the portal site, a portal site identifier and an advertiser-related URL which is part of information sent from the server.  
     [0073] The information receiving block  11   b  functions to transfer the URL and the portal site identifier to the AD information creating block  11   c  to add these to the advertisement information coming from the advertiser  4 .  
     [0074] (3) AD Information Creating Block  11   c    
     [0075] This block  11   c  functions to create AD information from AD information sent from the information transmitting terminal and AD information sent from the server.  
     [0076] As shown in FIG. 7, in the embodiment of the present invention, the AD information creating block  11   c  receives advertisement-related information such as advertisement start time, advertisement end time, shop/facility condition, content of advertisement, advertiser&#39;s URL, and phone number from the “Create Flash CM” screen via the information receiving block  11   a  and creates AD information.  
     [0077] Further, the AD information creating block  11   c  can also create AD information from information (such as content of an advertisement) set on the “Create Daily CM” screen. (See FIG. 12.)  
     [0078] Furthermore, the AD information creating block  11   c  can also create AD information from information (such as content of an advertisement) set on the “Edit/Delete CM Pattern” screen. (See FIG. 14.)  
     [0079] Furthermore, the AD information creating block  11   c  receives advertiser-associated URL and a portal site identifier from the portal site through the information receiving block  11   b  (for the information provider) and adds to an advertisement (CM).  
     [0080] (4) AD Information Displaying and Executing Block  11   d    
     [0081] The AD information displaying and executing block  11   d  functions to transmit AD information created by the AD information creating block  11   c  to the information receiving terminal  21  and to execute visual display of AD information on the image display block  21   b  in the information receiving terminal  21 .  
     [0082] As shown in FIG. 15, in the embodiment of the present invention, AD information displaying and executing block  11   d  sends positional information and a local map of an advertisement receiving terminal which is an information receiving terminal  21  to the image display block  21   b.    
     [0083] The AD information displaying and executing block  11   d  also has a function to transmit AD information (“Map of *** shops”) created by the AD information creating block  11   c  to the information-receiving terminal. (See FIG. 16.)  
     [0084] Further, the AD information displaying and executing block  11   d  also has a function to transmit the advertiser-associated URL and the portal site identifier sent from the portal site to the information-receiving terminal. (See FIG. 17 and FIG. 19.)  
     [0085] Next, will be explained components of the information receiving terminal  21 .  
     [0086] [Information Receiving Terminal  21 ] 
     [0087] The information receiving terminal  21  is connected to the advertiser&#39;s information transmitting terminal  41  via a mobile network  5 . It is also connected, via the digital broadcasting network  6 , to the AD delivering equipment  11  for the advertiser  3  that is connected to the server for an information provider  3  belonging to the advertiser&#39;s web site via the telecommunication network  7 . The information-receiving terminal  21  is equipped with the image display block  21   b  that is connected to the server for the information provider  3  via the mobile network  5  and capable of displaying a local road map including the current position of the vehicle which has the information receiving terminal  21 .  
     [0088] The information receiving terminal  21  comprises a receiving block  21   a  (for the AD delivering equipment, a request information input block  21   c,  and a transmitting block  21   d  (for the advertiser).  
     [0089] The information receiving terminal  21  pre-installs programs to make these blocks  21   a,    21   c,  and  21   d  function as a whole information-receiving terminal  21 .  
     [0090] In the embodiment of the present invention, the information-receiving terminal  21  has a function to access a site of a portal site identifier that the receiver registered in advance. Further, the terminal  21  has a function to get information about the advertiser, and make a purchase and a reservation in response to the advertisement.  
     [0091] (1) Receiving Block  21   a  (For the AD Delivering Equipment)  
     [0092] This block  21   a  (for the AD delivering equipment) of the information receiving terminal  21  has a function to receive, from the AD delivering equipment  11 , AD information that the AD delivering equipment  11  created from advertiser&#39;s AD information, promotion information, and other AD information from the information transmitting terminal  41  and those from the server.  
     [0093] In the embodiment of the present invention, the receiving block  21   a  of the information receiving terminal  21  receives positional information of the AD receiving terminal which is the information receiving terminal  21  and its map from the AD information displaying and executing block  11   d  of the AD delivering equipment  11 . (See FIG. 15.)  
     [0094] Further, the receiving block  21   a  has a function to receive AD information “About Shop ***” from the AD information displaying and executing block  11   d.  (See FIG. 16.)  
     [0095] Furthermore, the receiving block  21   a  has a function to receive an advertiser-associated URL and a portal site identifier from the AD information displaying and executing block lid. (See FIG. 17 and FIG. 19.)  
     [0096] (2) Image Display Block  21   b    
     [0097] The image display block  21   b  has a function to receive AD information created by the AD delivering equipment  11  through the receiving block  21   a  of the information-receiving terminal  21  and display it on the screen of the block  21   b.    
     [0098] (3) Request Information Input Block  21   c    
     [0099] This block  21   c  enables the receiver to enter reservation, purchase, and other request information in response to the received AD information.  
     [0100] As shown in FIG. 18, the request information input block  21   c  in the embodiment of the present invention is so constructed that the receiver can enter his or her name and phone number on the “Shop *** Reservation” screen.  
     [0101] When the information receiving terminal  21  accesses the URL of a portal site that is automatically selected by a portal site identifier, the “Shop *** Reservation” screen appears and the receiver can enter his or her name and phone number on the screen. (See FIG. 19.)  
     [0102] (4) Transmitting Block  21   d  (For the Advertiser)  
     [0103] This block  21   d  has a function to transmit the entered request information to at least one of the information-transmitting terminal  41  of the advertiser  4  and the web site to which the advertiser  4  belongs.  
     [0104] This block  21   d  in the embodiment of the present invention can transmit the request information that was entered on the “Shop *** Reservation” screen to the portal site.  
     [0105] Next, will be explained components of the information provider server  31 .  
     [0106] [Information Provider Server  31 ] 
     [0107] The information provider server  31  is connected to the information transmitting terminal  41  of the advertiser  4  via the mobile network  5 . The server  31  is also connected, via the telecommunication network  7 , to the AD delivering equipment  11  of the AD deliverer  1  that is connected, via a digital broadcasting network  6  to the information receiving terminal  21  of a passenger  2  on vehicle that is equipped the image display block  21   b  capable of displaying a local road map of the area through which the vehicle runs. Further, the server  31  is for an information provider  3  that contains a web site of the advertiser  4  connected to the information receiving terminal  21  of the passenger  2  via the mobile network. The server  31  is constructed to contain a transmitting block  31   a  (for the AD deliverer  11 ) and a receiving block  31   b  (from a passenger  2  on vehicle).  
     [0108] The server  31  is a computer unit in the portal site and equipped with a database for web screens of the URL. The server  31  also contains programs that functions the transmitting block  31   a  (for the AD deliverer  11 ) and the receiving block  31   b  (from a passenger  2  on vehicle).  
     [0109] As already described, the portal site that is the information provider server  31  has a function to transmit an advertiser-associated URL and a portal site identifier to the advertising center, receive accounting information from the advertising center, and transmit portal site information (which is advertiser&#39;s web information) to the information receiver  2 .  
     [0110] (1) Transmitting Block  31   a  (For the AD Deliverer  11 )  
     [0111] This transmitting block  31   a  has a function to transmit AD information, promotion information, and other AD information of the advertiser  1  to the AD delivering equipment  11  of the AD deliverer  1 .  
     [0112] The transmitting block  31   a  also has a function to transmit AD information such as advertiser-associated URL and portal identifier to the information receiving block  11   b  (for the information provider) of the AD delivering equipment  11  although it is not illustrated in the embodiment of the present invention.  
     [0113] (2) Receiving Block  31   b  (From a Passenger on Vehicle)  
     [0114] The receiving block  31   b  has a function to receive, from the information-receiving terminal  21 , reservation, purchase, and other request information (for the advertiser  4 ) that the information receiver created in response to the AD information. The AD delivering equipment  11  of the AD deliverer  1  creates the AD information from advertiser AD information from the information-transmitting terminal  41  and that from the server. The information is also received by the information receiving terminal  21  of the passenger  2  on vehicle.  
     [0115] The receiving block  31   b  of the passenger  2  on vehicle in the embodiment of the present invention receives reservation information such as “Your name:” and  
     [0116] “Your phone No:” (that the passenger made on the “Shop *** Reservation” screen) from the transmitting block  21   d  of the information receiving terminal  21 . (See FIG. 18 and FIG. 19.)  
     [0117] Below will be explained respective steps of the AD delivering method of the AD delivering system, the information receiving method of the information receiving terminal, and the information providing method of the server. FIG. 3 shows respective steps of the AD delivering system  11 , the information receiving terminal  21 , and the server  31 .  
     [0118] [AD Delivering Method] 
     [0119] This method uses the AD delivering equipment  11  that comprises the information receiving block  11   a  (for the advertiser), the information receiving block  11   b  (for the information provider), the AD information creating block  11   c,  and the AD information displaying and executing block lid. This method comprises steps of receiving information from the advertiser, receiving information from the information provider, creating AD information, and displaying and executing AD information.  
     [0120] These steps will be explained in detail referring to FIG. 20, the advertiser  4  gets authentication from the advertising center which is an AD deliverer  1 , and registers the content and delivery period of an advertisement to the advertising center.  
     [0121] The advertising center asks the portal site whether the advertiser-associated URL is attached to the AD, receives the advertiser-associated URL, arranges for accounting, and delivers AD to the AD receiver.  
     [0122] The AD receiver receives an advertisement (AD) from the advertising center and requests the portal site to send AD-related information, reservation information or purchase information.  
     [0123] The portal site receives an AD-related request, reservation request or purchase request from the AD receiver and sends a required information to the AD receiver.  
     [0124] Referring to FIG. 3, respective steps of the AD delivering method will be explained below. “ST” (e.g. ST 1 ) is short for “Step.” 
     [0125] (1) Step  1   
     [0126] ST 1  receives AD information, promotion information, and other AD information of the advertiser  4  from the information transmitting terminal  41 .  
     [0127] ST 1  in the embodiment of the present invention receives information about log-in authentication, registration of the content of an advertisement, and registration of an advertisement period from the advertiser  4 .  
     [0128] (2) Step  2   
     [0129] ST 2  receives advertiser&#39;s AD information, promotion information, and other AD information from the information provider server  31 .  
     [0130] ST 2  in the embodiment of the present invention receives AD-associated information, an advertiser-associated URL and a portal identifier from the information provider  3 .  
     [0131] (3) Step  3   
     [0132] ST 3  creates AD information to be transmitted to the information receiving terminal from AD information sent from the information transmitting terminal and AD information sent from the server.  
     [0133] ST 3  in the embodiment of the present invention receives information entered by the advertiser (such as content of an advertisement) and creates AD information. This step (ST 3 ) also adds AD-associated information, an advertiser-associated URL and a portal identifier (sent from the portal site) to the AD information.  
     [0134] (4) Step  4   
     [0135] ST 4  transmits AD information created by the AD information creating block  11   c  to the information receiving terminal  21 . This step (ST 4 ) visually displays the AD information on the image display block  21   b  of the information-receiving terminal  21 .  
     [0136] [Information Receiving Method] 
     [0137] As already explained, this method uses the information receiving terminal  21  of a passenger on vehicle to receive information and comprises a step of receiving information by a block  21   a  (for the AD delivering equipment), a step of entering request information, and a step of transmitting information by the transmitting block  21   d  (for the advertiser).  
     [0138] (1) Step  5   
     [0139] ST 5  receives AD information that the AD delivering equipment  11  created from advertiser&#39;s AD information, promotion information, and other AD information sent from the information transmitting terminal  41  and those sent from the server  31 . This step (ST 5 ) displays information (sent by the AD information displaying and executing step) on the image display block  21   b.    
     [0140] ST 5  in the embodiment of the present invention displays the positional information of the advertisement receiving terminal (or the information receiving terminal  21 ) and a local map on the image display block.  
     [0141] This step (ST 5 ) also receives the advertisement “About Shop ***” from the AD information displaying and executing block  11   d.    
     [0142] Further this step receives an advertiser-associated URL and a portal site identifier from the portal site via the AD information displaying and executing block  11   d.    
     [0143] (2) Step  6   
     [0144] ST 6  receives AD information from the AD delivering equipment  11  via the receiving block  21   a  (for the AD delivering equipment) and displays it on the image display block.  
     [0145] (3) Step  7   
     [0146] ST 7  enables the information receiver to enter a reservation request, a purchase request or the other request information in response to the received AD information.  
     [0147] ST 7  in the embodiment of the present invention makes an AD-associated information, reservation, or purchase request for the portal site.  
     [0148] (4) Step  8   
     [0149] ST 8  transmits the entered request information to at least one of the information-transmitting terminal  41  of the advertiser  4  and the web site of the advertiser  4 .  
     [0150] ST 8  transmits the AD-associated information, reservation request, or purchase request (that was entered at ST 7 ) to the portal site.  
     [0151] [Information Providing Method of the Server] 
     [0152] As already explained, this step uses the server of the information provider  3  containing a web site of the advertiser  4  and comprises a step of transmitting to the AD deliverer and a step of receiving by a passenger on vehicle.  
     [0153] (1) Step  9   
     [0154] ST 9  transmits advertiser&#39;s AD information, promotion information, and other AD information to the AD delivering equipment  11  of the AD deliverer  1 .  
     [0155] ST 9  in the embodiment of the present invention transmits an advertiser-associated URL and a portal identifier to the receiving block  11   b  of the information provider.  
     [0156] (2) Step  10   
     [0157] ST 10  receives advertiser&#39;s reservation, purchase, and other request information that was created in response to AD information from the information-receiving terminal  21 .  
     [0158] ST 10  in the embodiment of the present invention causes the portal site to receive AD-associated information, reservation request, or purchase request from the transmitting block  21   d  (for the advertiser) of the information receiving terminal  21 .  
     [0159] In accordance with the present invention, the advertising center that is an advertisement deliverer in the AD delivering system can deliver advertisement information of shops and facilities including their positional information to AD information receivers and can also deliver associated information such as detailed information and portal site information in addition to the advertisement information. The AD information receivers can receive advertisement information together with its detailed information that the server stores. An information provider such as a portal site can provide various kinds of information and expect increase in accesses by information receivers. The portal sites can measure up to receiver&#39;s expectations when fully enriched. Further, advertisers can utilize information providers such as portal sites and provides detailed information to AD information receivers without preparing their own systems. This can increase their investment efficiency.  
     [0160] As just described, the advertising center that delivers AD information can utilize AD information including positional information and detailed information more effectively. Consequently, the system can expect more information receivers and providers and expansion of the AD business.