Patent Publication Number: US-2006004320-A1

Title: Applicator with low placement indicia on the plunger

Description:
FIELD OF THE INVENTION  
      This invention relates to an applicator, particularly, to a tampon applicator that comprises an indicia of low placement on the plunger of the applicator.  
     BACKGROUND OF THE INVENTION  
      Tampon applicators have been used for inserting a tampon into a vaginal cavity to prevent leakage of menstrual fluids or other fluids. In the field of tampon applicators, “push” type tampon applicators are well known. These applicators in their simplest form comprise a pair of coaxial hollow cylinders or tubes. The larger outer tube serves as a vaginal insertion tube that includes the tampon, while the smaller inner tube, or plunger, ejects the tampon from the outer tube.  
      It has been recognized that “push” type tampon applicators have certain deficiencies. It is also recognized that the position of the tampon within the vaginal cavity can directly impact the tampon&#39;s efficiency of reducing and/or eliminating leakage. For example, conventional “push” type applicators can place a tampon too high in the vaginal cavity above the major path of fluid flow, so that menstrual fluids can pass by the tampon without being absorbed. Alternatively, tampon applicators can place a tampon too low in the vaginal cavity, which can lead to discomfort due to the pressure exerted from the sphincter muscles of the wearer against the tampon. Another highly undesired risk of placing the tampon too low is accidental expulsion of the tampon.  
      To solve the above problem of positioning the tampon, it would be beneficial to provide a tampon applicator which properly places the tampon at a desired position in the vaginal cavity.  
     SUMMARY OF THE INVENTION  
      The present invention comprises an applicator device capable of housing a tampon. The applicator comprises an insertion member and a plunger. The insertion member comprises insertion end opposed to a gripper end. The plunger is slideably configured with the insertion member. The plunger comprises a longitudinal axis, a first end opposed to a second end and an indicia of low placement. The indicia of low placement is located on between the first end and the second end of the plunger. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       FIG. 1  is a side view of one embodiment of the applicator of the present invention with a cross section of the insertion member, also comprising a tampon.  
       FIG. 2  is a side view of another embodiment of the applicator of the present invention with a cross section of the insertion member, also comprising a tampon having a withdrawal member.  
       FIG. 3  is a side view of another embodiment of the applicator of the present invention with a cross section of the insertion member, also comprising a tampon.  
       FIG. 4  is a side view of another embodiment of the applicator of the present invention with a cross section of the insertion member, also comprising a tampon having a withdrawal member.  
       FIG. 5  is a side view of another embodiment of the applicator of the present invention in a pre-insertion position with a cross section of the insertion member, also comprising a tampon having a withdrawal member 
    
    
     DETAILED DESCRIPTION OF THE INVENTION  
      As used herein “applicator” refers to a device or implement that facilitates the insertion of a tampon, medicament, treatment device, visualization aid, or other into an external orifice of a mammal, such as the vagina, rectum, ear canal, nasal canal, or throat. Nonlimiting specific examples of such include any known hygienically designed applicator that is capable of receiving a tampon can be used for insertion of a tampon, including the so-called telescoping, tube and plunger and the compact applicators, an applicator for providing medicaments to an area for prophylaxis or treatment of disease, a spectroscope containing a microcamera in the tip connected via fiber optics, a speculum of any design, a narrow hollow pipe for guiding surgical instruments, and the like.  
      The term “expelled” as used herein, is the position of the tampon after the tampon is fully or partially forced out of the tampon applicator. It follows, that as used herein, “expulsion,” is the act of or partially forcing the tampon out of the tampon applicator.  
      As used herein, the term “hymenal ring” refers to the demarcation between the vaginal cavity and external genitalia and is identified by the position of the hymen or residual tissue of the hymen.  
      The term “indicia,” as used herein, refers to a mark, demarcation, point, or cue. Recognizing the dictionary definition of indicia is a plural noun, as used herein, the term is intended to include one or a plurality of marks, demarcations, points or cues.  
      As used herein, the term “low placement” refers to a vertical position of the tampon inside the vaginal cavity, wherein the insertion end of the tampon is positioned generally below the cervix and the withdrawal end of the tampon is positioned generally above the hymenal ring. The withdrawal end of the tampon does not include any overwrap, secondary absorbent member, or withdrawal cord which extends beyond the tampon&#39;s main absorbent material.  
      The term “joined” or “attached,” as used herein, encompasses configurations in which a first element is directly secured to a second element by affixing the first element directly to the second element; configurations in which the first element is indirectly secured to the second element by affixing the first element to intermediate member(s) which in turn are affixed to the second element; and configurations in which the first element is integral with the second element; i.e., the first element is essentially part of the second element.  
      As used herein the term “tampon,” refers to any type of absorbent structure that is inserted into the vaginal canal or other body cavities for the absorption of fluid therefrom, to aid in wound healing, or for the delivery of active materials, such as medicaments, or moisture. Generally, there are two types of tampons, self-sustaining and deformable, such as fluid permeable bag tampons. Tampons are generally “self-sustaining” in that they will tend to retain their general shape and size before use. Thus, when a tampon pledget has been compressed and/or shaped such that it assumes a general shape and size, which is vaginally insertable, absent external forces. It will be understood by one of skill in the art that this self-sustaining shape need not, and preferably does not persist during actual use of the tampon. That is, once the tampon is inserted and begins to acquire fluid, the tampon can begin to expand and can lose its self-sustaining form. The tampon can be compressed into a generally cylindrical configuration in the radial direction, axially along the longitudinal axis or in both the radial and axial directions. While the tampon can be compressed into a substantially cylindrical configuration, other shapes are possible. These can include shapes having a cross section that can be described as rectangular, triangular, trapezoidal, semi-circular, hourglass, serpentine, or other suitable shapes. Tampons have an insertion end, withdrawal end, a length, a width, a longitudinal axis and a radial axis. The tampon&#39;s length can be measured from the insertion end to the withdrawal end along the longitudinal axis. A self-sustaining tampon for use for low placement is less than about60 mm in length and typically from about 30 mm to about 56 mm in length, or 35 mm to about 48 mm in length measured from the top of the tampon to the base of the tampon along a longitudinal axis. The measurement to the base of the tampon does not include any overwrap, secondary absorbent member, or withdrawal cord which extends beyond the tampon&#39;s main absorbent material. A typical self-sustaining tampon is 5-20 mm wide corresponding to the largest cylindrical cross section. The width can vary along the length of the self-sustaining tampon. The second type of tampon is a “deformable, fluid-permeable bag tampon”. These deformable, fluid-permeable bag tampons are typically not compressed and consists of a fluid permeable bag containing small pieces of absorbent material such as chips, spheres, or fibers. These tampons readily deform with a force of less than about 3 psi.  
      As used herein, the terms “vaginal cavity,” “within the vagina,” and “vaginal canal” refer to the internal genitalia of the human female in the pudendal region of the body. The term “vaginal canal” is not intended to include the interlabial space including the floor of the vestibule. The externally visible genitalia generally are not included within the term “vaginal canal” as used herein.  
       FIG. 1 - FIG. 5  show the applicator  10  of the present invention.  FIG. 1  illustrates is a side view of one embodiment of the applicator  10 A of the present invention with a cross section of the insertion member  20 A, and a plunger  30 A. The insertion member  20 A is adapted to house the tampon  36 . The insertion member  20 A comprises a hollow interior, which in  FIG. 1  is filled by the tampon  36 , an insertion end  22  opposed to a gripper end  24 . The plunger  30 A in  FIG. 1  comprises a longitudinal axis L, and a first end  26  opposed to a second end  28 . The plunger  30 A can also comprise one or multiple indicia of low placement  40 A that are located between the first end  26  and the second end  28 . Typically, the indicia of low placement  40 A are proximate to the center of the plunger  30 A between the first end  26  and the second end  28 . The indicia of low placement  40 A will not typically be located at either the first end  26  or second end  28  of the plunger  30 . The plunger  30 A is slideably configured within the inside diameter of the insertion member  20 A. In addition, the first end  26  is the portion of the plunger  30 A which contacts the tampon  36  housed within the insertion member  20 . The second end  28  is the portion of the plunger  30 A in which a force along the longitudinal axis L is applied to expel the tampon  36  through the insertion member  20 A.  
      To use the applicator, the consumer will typically position the insertion end  22  of the insertion member  20 A beyond the labia majora and grasp the insertion member  20 A at the gripper end  24 . Next, the consumer will plunge the applicator  10 . As used herein the term “plunge” or “plunging” refers to an action in the step in the process of insertion of the tampon  36  that results in the second end  28  of the plunger  30 A, which is slideably configured within the inside diameter of the insertion member  20 A, to be in closer proximity towards the gripper end  24  of the insertion member  20 A, such that the indicia of low placement  40 A on the plunger  30 A is flush with the gripper end  24  of the insertion member. During the plunge, the indicia of low placement  40  is a cue for the consumer to stop moving or sliding the plunger  30 A towards the gripper end  24  of the insertion member  30 A, so that tampon  36  is placed in the desired position within the vagina.  
      The indicia of low placement  40 A can be any demarcation, point, cue in the insertion process which exhibits a sharp or gradual sensorial impression, including visual, auditory, or tactile so as to signify when the desired placement of the tampon  36  will be attained. The indicia  40 A are optionally modifiable by the user so as to conform to a predetermined level of insertion ideal for that person. In that vein, there can be more than one indicia of low placement  40 A which correspond to various insertion depths. In such a case, the different indicia of low placement  40 A will be a different shape or color corresponding to a specific depth of insertion, in order for the user to distinguish and choose the appropriate depth of insertion for their uses.  
      For example, the indicia of low placement  40 A can be visual indicia that can comprise a single line, color boundary, a color difference, a pattern difference (including surface pattern difference), or can be a point where the two colors, two patterns, or a pattern and a color meet between the first end  26  and the second end  28  of the plunger  30 A. Embodiments of visual indicia for low placement  40 A,  40 B and  40 C are shown in  FIG. 1-3 . In  FIG. 1  the indicia of low placement  40 A is in the form of a thin solid line encircling the perimeter of the plunger  30 A. In  FIG. 2  the indicia for low placement  40 B is a wide band of diagonal stripes encircling the plunger  30 B located between the first end  26  of the plunger  30 B and the second end  28  of the plunger  30 B. The indicia for low placement  40 B, as depicted in  FIG. 2 , has a starting point  50  and an ending point  52 . As illustrated in  FIG. 3 , the indicia for low placement  40 C is difference in the texture or pattern. The insertion member  20 C has a smooth texture or lacks a pattern from the first end  26  of the plunger  30 C to the starting point  50  of the indicia for low placement  40 C and has a pebbled pattern or texture from the starting point  50  of the indicia for low placement  40 B to the ending point  52  of the indicia for low placement  40 C proximate to the second end  28  of the plunger  20 C. Note that the indicia of low placement  40 B and  40 C, as illustrated in  FIG. 2  and  FIG. 3 , have a starting point  50  and an ending point  52 . Depending on the type and width, the indicia for low placement  40  can comprise a starting point  50  and ending point  52 . In some cases, the starting point  50  and ending point  52  can be coexistent or can be so close in proximity as to not be distinguishable from the indicia for low placement  40  itself, such as the thin solid line indicia  40 A illustrated in  FIG. 1 .  
      The indicia of low placement  40  can be auditory cue in that the indicia  40  produces a single sound, a graduation of sound, or a plurality of different sounds. An example of auditory indicia of low placement  40 D is an audible click resulting from the engagement of a locking mechanism, such as in  FIG. 4 . However, such auditory indicia  40  can form an auditory component of a sensor attached to the plunger  30 , which completes a low ampere circuit which induces an audible alarm via sound generator attached to a power source positioned within the applicator.  
      Moreover, the indicia of low placement  40  can be a tactile cue, such as a plurality of holes, depressions of pits, channels, changing surface texture, coefficient of friction, on the insertion member  20  or a plurality of raised portions or a collar portion on plunger portion  30 . Other tactile indicia of low placement  40  can be in the form of a plurality of holes in the plunger  30  or a plurality of raised portions in the plunger.  
      The insertion member  20  and the plunger  30  can be in the form of a spirally wound, convolutely wound or longitudinally seamed hollow tube, which is formed from paper, paperboard, cardboard or a combination thereof. The insertion member  20  and plunger  30  can also be injection molded, extruded or formed from flexible plastic, such as thermoformed from plastic sheet or folded or wound from plastic film. The insertion member  20  and plunger  30  can also be formed from a combination of paper and plastic.  
      The size of the insertion member  20 , also commonly referred to as outer tube, can be determined primarily by the dimensions of the tampon  36 . Specifically, the diameter of the insertion member  20  can be varied to accommodate different absorbency tampons  36 . The inside diameter of the insertion member  20  is usually less than about 0.75 inches (about 19 mm) and less than about 0.625 inches (about 16 mm). Although the diameter of tampons  36  does vary, most tampons  36  utilized by women have an external diameter of less than about 0.75 inches (about 19 mm). However, if one desired to use this invention to administer medication to an animal, such as a farm animal or other mammal, larger size tampons  36 , which would require insertion members with a larger diameter, could be used. Moreover, the inner diameter of the insertion member  20  can have varying diameters and shapes to conform to the profiled shape of the enclosed tampon  36 . Generally, the inner diameter of the insertion member  20  should be suitably greater than the diameter of the tampon  36  to prevent the outer member  20  from interfering with the expulsion of the tampon  36  from the insertion member  20 . The plunger  30  has a smaller diameter relative to the insertion member  20 . The plunger  30  is dimensioned to slidably move within the insertion member  20 , with minimal clearance therebetween.  
      The insertion member  20  and the plunger  30  have walls with a predetermined thickness of about 0.1 mm to about 2 mm. The walls of the insertion member  20  and the plunger  30  can be constructed from a single ply of material or be formed from two or more plies that are bonded together to form a laminate.  
      The use of two or more plies or layers is typical for making the insertion member  20  and the plunger  30  because it enables the manufacturer to use certain materials in the various layers that can enhance the performance of the tampon applicator  10 . When two or more plies are utilized, all the plies can be spirally wound, convolutely wound or longitudinally seamed to form an elongated cylinder. For example, in some embodiments the wall can be constructed using a smooth thin ply of material on the outside or exterior surface that surrounds a coarser and possibly thicker ply. In the embodiments that contain at least three plies, the middle ply can be the thicker ply and the interior and exterior plies can be smooth and/or slippery to facilitate expulsion of the tampon  36  and to facilitate insertion of the insertion member  20  into a woman&#39;s vagina, respectively. By sandwiching a thick, coarser ply of material between two thin, smooth plies, an inexpensive insertion member  20  can be provided which is very functional. The wall can contain one to four plies, although more plies can be utilized if desired. As well, the ends of the insertion member  20  can be lipped.  
      An adhesive, such as glue, or heat, pressure, ultrasonics, etc, can hold the plies forming the wall together. The adhesive can be either water-soluble or water-insoluble. A water-soluble adhesive is for environmental reasons in that the wall will quickly break apart when it is immersed in water. Such immersion will occur should the insertion member  20  and plunger  30  be disposed of by flushing it down a toilet. Exposure of the insertion member  20  and plunger  30  to a municipal&#39;s waste treatment plant wherein soaking in water, interaction with chemicals and agitation all occur will cause the wall to break apart and evenly disperse in a relatively short period of time.  
      Alternatively, the material can be overlapped into a tubular configuration. Spirally or convolutely winding the insertion member  20  and/or plunger  30  into a cylindrical tube is especially advantageous when the insertion member  20  and/or plunger  30  are formed from a laminate.  
      The insertion member  20  is sized and configured to house an insertable element, such as an absorbent tampon  36 . As stated above, the insertion member  20  should have a substantially smooth exterior surface or exterior surface that exerts low drag with vaginal body tissue that will facilitate insertion of the insertion member  20  into a woman&#39;s vagina. When the exterior surface is smooth and/or slippery, the insertion member  20  will easily slide into a woman&#39;s vagina without subjecting the internal tissues of the vagina to abrasion. The insertion member  20  can be coated to give it a high slip characteristic. Wax, polyethylene, a combination of wax and polyethylene, cellophane, clay, mica and other lubricants are representative coatings that can be applied to the insertion member  20  to facilitate comfortable insertion.  
      The applicator  10  of the present invention can have geometries or cross-sections that are useful to contain the object to be inserted. Often, the shape of the tampon  36  contained suggests the shape of the insertion member  20 , but departures from this general rule can be made such that a cylindrical tampon  36  can be house in a rectangular shaped applicator, for example. The insertion member  20  and plunger  30  can take on numerous cross-sectional shapes including without limitations, circular, oval, polygonal (e.g. trapezoidal, rectangular, triangular) and the like. In addition the insertion member  20  and plunger  30  can be substantially elongated, such as in a linear fashion like TAMPAX PEARL SUPER, curved or flexible, or it can take on other shapes that are apparent to one of ordinary skill in the art. In addition the insertion member  20  and plunger  30  can be substantially elongated, curved or flexible, or it can take on other shapes that are apparent to one of ordinary skill in the art. Some examples of applicator shapes are described in WO 2004/024193 published by Lecan, et al. on Mar. 25, 2004 and European Patent Application No, 1101473 published by Mitsuhiro, et al on May 23, 2001.  
      The insertion end of the insertion member  30  can be open-ended or closed ended and can comprise petals, corrugations, pleats, or a film cap. During insertion, when the tampon  36  is pushed upward by the plunger  30 , the petals open and to let the tampon  36  through, into the vagina.  
      The gripper end of insertion member  30  can comprise a fingergrip  46  configuration that is located on the insertion member, which allows the consumer to more securely hold the applicator during insertion of a material into the body cavity. Various fingergrip  46  configurations have been proposed to facilitate the handling of the applicator and to improve the insertion experience. One approach is a tampon applicator having an integral fingergrip  46  that is formed by embossing the outside surface of the insertion member of the tampon applicator. The embossed portion of the applicator can take the form of a series of circumferential rings or a series of discrete raised dots. Examples of such fingergrips  46  be found in U.S. Pat. No. 6,045,526 issued to Jackson; U.S. Pat. No. 5,395,308 issued to Fox, et al.; U.S. Pat. No. 5,290,501 issued to Klesius; U.S. Pat. No. 4,573,964 issued to Huffman; U.S. Pat. No. 4,573,963 issued to Sheldon; U.S. Pat. No. 4,891,042 issued to Nelvin, et al.; U.S. Pat. No. 4,412,833 issued to Weigner, et al.; U.S. Pat. No. 3,895,634 issued to Berger; U.S. Pat. No. 3,628,533 issued to Berger; U.S. Pat. No. 3,628,533 issued to Leyer; U.S. Pat. No. 2,922,423 issued to Rickard; U.S. Pat. No. 2,587,717 issued to Fourness; U.S. Pat. No. 2,489,502 issued to Ruth, U.S. Pat. No. 6,685,787 and U.S. Pat. No. 6,685,788 both issued to Linares, et al.  
      As well, the plunger  30  of the applicator  10  of the present invention can have a similar fingergrip portion or gripping means. The fingergrip on the plunger  30  can be any type of embossment or depression known in the art. An example of a fingergrip portion on a plunger  30  shown as a substantially flattened portion of the plunger as described in U.S. Pat. No. 3,068,867 issued to Bletzinger, et al on Dec. 18, 1962, a series of circumferential indentations to assist in gripping as described in the European Patent Application publication number 034922 published by Alexander, et al. on Mar. 1, 1990, or a pair diametrically disposed and axially extending guide channels on the plunger as shown in U.S. Pat. No. 3,196,873 issued to Bletzinger, et al on Aug. 27, 1962.  
      The plunger  30  of the applicator  10  of the present invention can be hollow or solid. An example of a solid plunger  30  is one that is rod shaped, as described in U.S. Pat. No. 3,068,867 issued to Bletzinger, et al on Dec. 18, 1962. The plunger  30  of the present invention can range from 45 to 100 mm in length measured from the first end  26  of the plunger  30  to the second end  28  of the plunger  30 . The plunger  30  also comprises an indicia of low placement  40  that is located between the first end  26  and the second end  28 .  
      The insertion member  20  and the plunger  30  can combine to have a locking mechanism  48  such as in tampon applicator  10  as disclosed in U.S. Pat. No. 6,019,744, with a locking mechanism comprising a tongue shaped retention element that is integrally connected to the plunger  30  so as to be bendable and project through the longitudinal slit of the insertion member  20 . Another approach is a tampon applicator  10  as disclosed in U.S. Pat. No. 6,450,986, comprising a plunger  30  having a rim comprising a shoulder projecting radially outward from the plunger and a return margin. The rim creates an interference with the barrel of the insertion member  20  to provide a stop.  
      The applicator  10  of the present invention could be part of a kit for providing low placement of the tampon. The kit can be a package that comprises at least one applicator  10  capable of housing a tampon  36 . The applicator  10  within the kit comprises an insertion member  20 , a plunger  30  and tampon  36 , positioned within the insertion member  20 . The insertion member  20  comprises an insertion end  22  opposed to a gripper end  24 . The plunger  30  has a longitudinal axis L, a first end  26 , a second end  28  and an indicia of low placement  40 . The indicia of low placement  40  is positioned between the first end  22  opposed to the second end  28  of the plunger  30  when the applicator  10  is in a pre-insertion position.  
      The kit also comprises a set of instructions in association with a package. The set of instructions comprises instructions for placing the tampon  36  in a low placement position within the vagina. The package comprises the following written instructions: First, the instructions state that that the consumer should grasp the insertion member  20  with her fingers at the gripper end  24 . After that, the instructions state for the consumer to position the insertion member  20  at or proximate to the vaginal opening and slide the insertion member  20  into the vagina until her fingers are proximate with or touch her body. Next, the instructions state that the consumer to push the second end  28  of the plunger  30  in closer proximity towards the gripper end  24  of the insertion member  20  such that the indicia of low placement  40  on the plunger  30  is flush with the gripper  24  end of the insertion member  20 .  
      The applicator of the present invention is made by first providing an insertion member  20  having an insertion end  22  and a gripper end  24 . Next, a plunger  30  is provided having a first end  26 , and a second end  28 . Next, the plunger is inserted into the insertion member  20 . In some embodiments, the locking mechanism  48  is arranged for the plunger  30  to be slideably introduced into the insertion member  20 . The indicia of low placement  40  can be produced during or after the formation of the plunger  30 . In the case where the indicia  40  is a line, color or a change or graduation in color and pattern, the plunger  30  can be sprayed, soaked, painted, dyed, screen printed, laser printed, or otherwise marked. Any dye, paint or pigment can be used. Suitable dyes, paint and pigments are permanent, so as to not to stain the user or garments of wearer, and nontoxic and nonirritating to the wearer.  
      The indicia for low placement  40  is positioned on the plunger  30  to insure that the tampon  36  is inserted at a low placement position in the vagina. A low placement position refers to a position of the tampon  36  inside the vaginal cavity, wherein the insertion end  54  of the tampon  36  is positioned generally below the cervix and the withdrawal end  56  of the tampon  36  is positioned generally above the hymenal ring. To achieve a low placement position of the tampon  36 , the indicia for low placement  40  must be in the correct position on the plunger  30 . If the indicia  40  is put in an incorrect position, following the plunging of the applicator  10 , the tampon  36  can be placed too high in the vagina or too low in the vagina. Thus, for the purposes of the present invention, the indicia for low placement  40  is positioned on the plunger  30  at a distance Ip. The measured distance Ip at which the indicia for low placement  40  are placed can be derived by either one of the following equations: 
 
 Ip=A+TL− ( M−X ) and   (1) 
 
 Ip=EP+TL−M    (2) 
 
      In this equation, the value of “A” describes the distance that the tampon  36  must move for the tampon  36  to be in a low placement position. It follows that the value of “A” in the equation, is the distance between the insertion end  54  of the tampon  36  at a pre-insertion position, which is at the labia majora, and the withdrawal end  56  of the tampon  36  within the vagina after insertion. The value of “A” can vary depending on the target depth of insertion for the tampon  36  to be in low placement position within the vagina.  
      TABLE 1 shows the values of A. The values for A in TABLE 1, below, are based on the data collected by the applicants from the dozens of panelists according to MRI and testing. The value of A 1  describes the distance that the tampon  36  must move if the target depth is at or just above the hymenal ring. A 1  is the distance between the insertion end  54  of the tampon  36  at a pre-insertion position at the labia majora and the withdrawal end  56  of the tampon  36  at the hymenal ring. The value of A 2  describes the distance that the tampon  36  must move if the target depth is 5 mm above the hymenal ring. A 2  is the distance between the insertion end  54  of the tampon  36  at a pre-insertion position at the labia majora and the withdrawal end  56  of the tampon  36  at a distance is 5 mm above the hymenal ring. The value of A 3  describes the distance that the tampon  36  must move if the target depth is 10 mm above the hymenal ring. A 3  is the distance between the insertion end  54  of the tampon  36  at a pre-insertion position at the labia majora and the withdrawal end  56  of the tampon  36  at a distance of 10 mm above the hymenal ring. The value of A 4  describes the distance that the tampon  36  must move if the target depth is 15 mm above the hymenal ring. A 4  is the distance between the insertion end  54  of the tampon  36  at a pre-insertion position at the labia majora and the withdrawal end  56  of the tampon  36  at a distance of 15 mm above the hymenal ring. The value of A is greater than about 21 mm and less than about 36 mm.  
               TABLE 1                       Values of A                                                A 1     21 mm           A 2     26 mm           A 3     31 mm           A 4     36 mm                      
 
      In this equation, “TL” describes the length in mm of the tampon  36  measured from the insertion end  54  of the tampon  36  to the withdrawal end  56  of the tampon  36 .  
      In this equation M−X describes the length of the insertion member  20  as it is placed beyond the labia majora during the insertion of the applicator  10  in the vagina. M is the length of the insertion member  20  from insertion end  22  to the gripper end  24  of the insertion member  20 . Note in an open ended applicator, as in  FIG. 5 , M is measured from the insertion end  54  of the tampon  36  to the gripper end  34  of the insertion member  20 . X is the length of the fingergrip from insertion end  58  of the fingergrip  46  to the gripper end  24  of the insertion member  20 . Typically, X is 17 mm, the assumed length a typical consumer uses to grip the insertion member  20  at the gripper end  24 .  
      EP or the “effective plunge” is the value of A+X. EP can be substituted for A+X in, the equation (1) Ip=A+TL−M+X, to derive the equation (2) Ip=EP+TL−M. In the value of EP, X is 17 mm, the assumed length a typical consumer uses to grip the insertion  20  at the gripper end  24 . If the actual fingergrip  46  on the applicator  10  as measured from insertion end  58  to the gripper end  24  of the insertion member  20  is not equal to 17 mm the EP can be modified. “EP modified” or “EP m ” can be calculated by the equation (A−X)+17 mm; where X is the measured length of the fingergrip from insertion end  58  of the fingergrip  46  to the gripper end  24  of the insertion member  20 . Typically, the EP ranges from 38-60 mm or from 43-60 mm.  
                               Values of Ep (x = 17 mm)                                                A 1     38 mm           A 2     43 mm           A 3     48 mm           A 4     53 mm                      
 
      The placement of the indicia of low placement  40  is dependent on both the tampon length and the effective plunge length. The term “combined effective plunge” or “CEP” as used herein is the mathematical total of TL added to the EP. The CEP in the present application is less than 103 mm. Alternatively, the CEP is less than 99 mm.  
      The value of “Ip” that results from either equation describes the length of the plunger  30  that should be used to achieve a low placement position of the tampon  36  after proper insertion in the vagina. Thus, Ip is the measured distance at which the indicia for low placement  40  is placed on the plunger  30 , as measured from the gripper end  24  of the insertion member  20  toward the second end  28  of the plunger  30 . To measure Ip properly, so that the indicia for low placement  40  is in the correct position, the applicator must be in a pre-insertion position. The term “pre-insertion position,” as used herein refers to the arrangement of the applicator  10  prior to insertion, where the first end  26  of the plunger  30  is contact with the withdrawal end  56  of the tampon  36  and that the insertion end  54  of the tampon  36  be proximate to the insertion end  22  of the insertion member  20 , such that any additional movement of the plunger  30  would cause an equal and mutually corresponding movement of the tampon  36 . Note that the applicator, as received by the consumer, may or may not be in the pre-insertion position. Thus, prior to measuring the Ip the applicator  10  must be placed in a pre-insertion position.  FIG. 5  is a side view of the applicator  10  that has the insertion member  20  in cross-section, so one can view the position of the tampon  36  and plunger  30  within the insertion member  20  when the applicator  10  is in the pre-insertion position. The value of Ip is greater than about 21 mm+TL−(M−X) and less than about 36 mm+TL−(M−X).  
       FIG. 5  illustrates the values of TL, M, X, and Ip on an applicator  10  of the present invention.  
      When the indicia  40  is marked in the correct position, a low placement position of the tampon  36  will be achieved following proper plunging of the applicator by the consumer. During the plunge, the indicia of low placement  40  is a cue for the consumer to stop moving or sliding the second end  28  of plunger  30  towards the gripper end  24  of the insertion member  30 , so that tampon  36  is placed in the desired position within the vagina.  
     EXAMPLE 1  
      The applicator  10  of the present invention is comprised of plastic. The applicator  10  includes an insertion member  20  that has a length of the insertion member  20  from insertion end  22  to the gripper end  24  or M of 59 mm and a tampon  36  that has a length from insertion end  54  to withdrawal end  56  or TL, which is 42 mm when the applicator  10  is in the pre-insertion position. X is the length of the fingergrip from insertion end  58  of the fingergrip  46  to the gripper end  24  of the insertion member  20  and is 17 mm. Using the equation Ip=A+TL−M+X; the value of Ip would the following at various values of A that fall in the low placement range.  
                                                   The value of A   The value of Ip                          A 1  = 21 mm   21 mm           A 2  = 26 mm   26 mm           A 3  = 31 mm   31 mm           A 4  = 36 mm   36 mm                      
 
 Note, that the Ip could be at or between any of the distances in the table for the tampon  36  to be inserted in a low placement position. 
 
      However, if one would want to place the withdrawal end  56  of the tampon  36  to be at the hymenal ring, the Ip would be 21 mm, so the starting point  50  of indicia of low placement  40  would be positioned on the plunger  30  at a distance of 21 mm as measured from the from the gripper end  24  of the insertion member  20  towards the second end  28  of the plunger  30 . The indicia of low placement  40  is an audible click resulting from the engagement of a locking mechanism  48  that when engaged would be positioned on the plunger  30  at a distance of 21 mm as measured from the from the gripper end  24  of the insertion member  20  towards the second end  28  of the plunger  30 .  
     EXAMPLE 2  
      The applicator  10  of the present invention is comprised of plastic. The applicator  10  includes an insertion member  20  a length of the insertion member  20  from insertion end  22  to the gripper end  24  or M of 70 mm and a tampon  36  that has a length from insertion end  54  to withdrawal end  56  or TL, which is 48 mm when the applicator  10  is in the pre-insertion position. Using the equation Ip=EP+TL−M; the value of Ip would the following at various values of EP that fall in the low placement range.  
                                                   The value of EP   The value of Ip                          38 mm   16 mm           43 mm   21 mm           48 mm   26 mm           53 mm   31 mm                      
 
 Note, that the Ip could be at or between any of the distances in the table for the tampon  36  to be inserted in a low placement position. 
 
      However, if one would want the withdrawal end  56  of the tampon  36  to be at a distance 10 mm above the hymenal ring, the EP is 48 mm and the Ip would be would be 26 mm. The indicia of low placement  40  can be a transition point between two textures on the surface of the plunger  30 , such that 26 mm on the plunger  30 , as measured from the gripper end  24  of the insertion member  20  is smooth and the remainder of the plunger, as measured from the gripper end  24  of the insertion member  20  to the second end  28  of the plunger  30  is a pebbled texture.  
     EXAMPLE 3  
      The applicator  10  of the present invention is comprised of paperboard. The applicator  10  can include an insertion member  20  a length of the insertion member  20  from insertion end  22  to the gripper end  24  or M of 70 mm and a tampon  36  that has a length from insertion end  54  to withdrawal end  56  or TL, which is 48 mm when the applicator  10  is in the pre-insertion position. X is the length of the fingergrip from insertion end  58  of the fingergrip  46  to the gripper end  24  of the insertion member  20  and is 17 mm. Using the equation Ip=A+TL−M+X; the value of Ip would the following at various values of A that fall in the low placement range.  
                                                   The value of A   The value of Ip                          A 1  = 21 mm   16 mm           A 2  = 26 mm   21 mm           A 3  = 31 mm   26 mm           A 4  = 36 mm   31 mm                      
 
 Note, that the Ip could be at or between any of the distances in the table for the tampon  36  to be inserted in a low placement position. 
 
      However, one could put two indicia for low placement  40  on the same applicator so the consumer could have a choice of insertion depths. The first indicia  40  would be for placing the withdrawal end  56  of the tampon  36  to be at a distance 5 mm above the hymenal ring, so the Ip is 21 mm. The indicia of low placement  40  is a 2 mm band of blue color encircling the perimeter of the plunger  30 , the starting point  50  of the indicia  40  is positioned at a distance of 21 mm, as measured from the gripper end  24  of the insertion member  20  toward the second end of the plunger  30 . The second indicia  40  would be for placing the withdrawal end  56  of the tampon  36  to be at a distance  10  mm above the hymenal ring, so the Ip is 26 mm. The indicia of low placement  40  is a 3 mm band of lavender color encircling the perimeter of the plunger  30 , the starting point  50  of the indicia  40  starting point  50  is positioned at a distance of 26 mm, as measured from the gripper end  24  of the insertion member  20  toward the second end of the plunger  30 .  
      All documents cited in the Detailed Description of the Invention are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention.  
      While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.