Patent Publication Number: US-11650997-B2

Title: Contextual insight system

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     This application is a continuation of U.S. application Ser. No. 15/395,614, filed Dec. 30, 2016, now U.S. Pat. No. 11,138,208 which application is incorporated herein by reference in its entirety. 
    
    
     BACKGROUND 
     A person typically has one or more tasks to perform throughout their day. However, some of these tasks may be new or unfamiliar to the person. As a result, the person must seek out information about a topic associated with the task or information for completing the task. For example, the person may research information about the task or topic via a search engine. The person must then filter through the voluminous search results for information relevant to the task. Alternatively, the person may seek out people that may have information regarding the task. However, the person may be unable to identify which people have relevant information about the task. Consequently, manually performing the research for relevant information and people can be extremely time-consuming and daunting for the person. 
     SUMMARY 
     This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description section. This summary is not intended to identify all key or essential features of the claimed subject matter, nor is it intended as an aid in determining the scope of the claimed subject matter. 
     Aspects of systems and methods for providing contextual and event driven insights are disclosed herein. Information about the users and their conversations is monitored, which includes static and dynamic context data about the users. The static context data includes data about the users that generally does not change within a timeframe, which may include user name, title, department, number of years with the company, etc. The dynamic context data includes data about the users that generally changes during a timeframe, which may include topics and people in a conversation. Upon receiving a natural language request for information for a topic, a model is utilized to extract one or more topics from the request. The topic is utilized to query a resource for candidate users with knowledge about the topic. A resource is then queried to identify candidate content items associated with the topic and the candidate users. Thereafter, the candidate users and the candidate content items are refined to identify relevant users and content items that are meaningful to the user. 
     Accordingly, the systems and methods for providing contextual and event driven insights optimize the identification, retrieval, and display of relevant information relating to a topic. Further, the systems and methods improve efficiency of identifying the users and the content items and relevancy of the users and the content items in the results, which conserves computing resources. 
     The details of one or more aspects are set forth in the accompanying drawings and description below. Other features and advantages will be apparent from a reading of the following detailed description and a review of the associated drawings. It is to be understood that the following detailed description is explanatory only and is not restrictive of the claims. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The accompanying drawings, which are incorporated in and constitute a part of this disclosure, illustrate various aspects. In the drawings: 
         FIG.  1    is a block diagram of a system for providing a contextual insight system; 
         FIG.  2    is an illustration of an example graphical user interface in which a contextual insight system is implemented. 
         FIGS.  3 A,  3 B,  3 C, and  3 D  are illustrations of an example graphical user interface in which a contextual insight system is implemented; 
         FIG.  4    is a flow chart showing general stages involved in an example method for providing a contextual insight system; 
         FIG.  5    is a block diagram illustrating example physical components of a computing device; 
         FIGS.  6 A and  6 B  are block diagrams of a mobile computing device; and 
         FIG.  7    is a block diagram of a distributed computing system. 
     
    
    
     DETAILED DESCRIPTION 
     The following detailed description refers to the accompanying drawings. Wherever possible, the same reference numbers are used in the drawings and the following description refers to the same or similar elements. While examples may be described, modifications, adaptations, and other implementations are possible. For example, substitutions, additions, or modifications may be made to the elements illustrated in the drawings, and the methods described herein may be modified by substituting, reordering, or adding stages to the disclosed methods. Accordingly, the following detailed description is not limiting, but instead, the proper scope is defined by the appended claims. Examples may take the form of a hardware implementation, or an entirely software implementation, or an implementation combining software and hardware aspects. The following detailed description is, therefore, not to be taken in a limiting sense. 
     Aspects of systems and methods for providing contextual and event driven insights are discussed herein. Information about the users and their conversations is monitored, which includes static and dynamic context data about the users. The static context data includes data about the users that generally does not change within a timeframe, which may include user name, title, department, number of years with the company, etc. The dynamic context data includes data about the users that generally changes during a timeframe, which may include topics and people in a conversation. Upon receiving a natural language request for information for a topic, a model is utilized to extract one or more topics from the request. The system utilizes the topic to query a resource for candidate users with knowledge about the topic. A resource is then queried to identify candidate content items associated with the topic and the candidate users. Thereafter, the candidate users and the candidate content items are refined to identify relevant users and content items that are meaningful to the user. 
     Accordingly, the systems and methods for providing contextual and event driven insights optimize the identification, retrieval, and display of relevant information relating to a topic. Further, the systems and methods improve efficiency of identifying the users and the content items and relevancy of the users and the content items in the results, which conserves computing resources. 
       FIG.  1    is a block diagram of an example environment  100  for providing a Contextual Insight System  108 . An environment  100 , as illustrated, includes a computing device  102 , running a communication client  104 , which communicates with the communication server  106  to send and receive communications. Various servers and intermediaries may lie between the computing device  102  and the communication server  106  to route the communications between the sender and the recipient. The communication server  106  is an application or service which is able to provide messaging communications including, without limitation, telecommunications and voice over internet protocol (VOIP) platforms, for example FACEBOOK® MESSENGER (offered by Facebook, Inc. of Menlo Park, Calif.), GOOGLE CHAT™ (offered by Alphabet, Inc. of Mountain View, Calif.), YAHOO!® MESSENGER (offered by Yahoo, Inc. of Sunnyvale, Calif.), and SKYPE® (offered by Microsoft of Redmond, Wash.). 
     The communication server  106  is in communication with a contextual insight system  108  to provide contextual and event driven insights. In one example, the contextual insight system  108  includes an insight agent that is configured to connect to a communication. In one example, the insight agent is provided as a participant to the communication, such as a meeting. Further, because implementations of the contextual insight system  108  may access secure and/or sensitive information within a computing system, the contextual insight system  108  is configured to utilize an authentication framework to establish a secure connection. In one example, the contextual insight system  108  utilizes a two factor authentication which utilizes a first authentication factor, such as user credentials, and a second authentication factor, such as verification via a secondary computing device. Upon successful authentication, a trusted relationship is established between the user, the contextual insights system  108 , and the company resources (e.g., company domain or intranet). It should be recognized that there are numerous benefits associated with establishing a trusted relationship between the user, the contextual insights system  108 , and the company resources, including improving the relevancy of data collected through the incorporation of relevant company resources and improving the accuracy of contextual and event driven insights through the use of data collected from a verifiable company resource. 
     According to one aspect, the contextual insight system  108  is operable to capture various data from the communications. In one example, the contextual insight system  108  is operable to capture static context data relating to the participants in a communication, which is cached in a static context store  110 . Generally, the static context data includes data about the participants that does not change over a timeframe, such as the duration of a communication. The static context data are representative of data including, without limitation, user name, title, department, number of years with the company, etc. In another example, the contextual insight system  108  is operable to capture dynamic context data relating to the subject matter discussed in the communications, which is cached in a dynamic context store  112 . Generally, the dynamic context data includes data about the subject matter of the conversations that may frequently change during a timeframe, such as a specified number of previous communications. The dynamic context data are representative of data including, without limitation, topics and people discussed or mentioned in the user&#39;s recent conversations. 
     The contextual insight system  108  is operable to communicate with the user via the communication client. In one aspect, the contextual insight system  108  receives a user request for information on a topic from the communication client  104 . In one example, the contextual insight system  108  is in communication with a Language Understanding Intelligence Service  114  to process the natural language request from the user. Specifically, the contextual insight system  108  utilizes the Language Understanding Intelligence Service  114  to analyze and extract keywords from the user request. As can be appreciated, the Language Understanding Intelligence Service  114  may also provide data concerning a user&#39;s intent and context to the contextual insight system  108 . Further, in one aspect, the data extracted from the Language Understanding Intelligence Service  114  is added to the dynamic context store  118 . 
     The contextual insight system  108  is further in communication with various resources  116  to process the user&#39;s request. Specifically, the contextual insight system  108  utilizes various resources  116  to perform a query to identify relevant information. In one aspect, as illustrated in  FIG.  1   , the resources  116  include a document resource  118  and a people resource  120 . The document resource  118  includes, without limitation, document databases, document management systems, an information management index and repository service, or other systems for managing documents. The people resource  120  includes, without limitation, databases, enterprise directories, social networks, or other systems for providing a collection of users. In one aspect, the document resource  118  and people resource  120  are embodied in a relational graph. A relational graph maintains several entities as nodes and the relationships between those nodes as edges connecting related nodes. For example, entities represented as nodes include documents, meetings, communication, etc., and edges representing relations among these entities, such as an edge between a person node and a document node representing that person&#39;s authorship, modification, or view of the document. In response to querying the resources  116  based on keywords extracted from the user&#39;s request, the contextual insight system  108  is operable to identify several candidate users and candidate documents that are responsive to the request. 
     Further, the contextual insight system  108  utilizes a ranking engine  122  to identify the relevant users and relevant documents. In one example, the ranking engine  122  ranks the candidate users and candidate documents identified in the document resource  118  and the people resource  120  to identify top results that are most meaningful to the requesting user. 
       FIG.  2    is an illustration of an example graphical user interface  200  in which a contextual insight system  108  is implemented. With reference to the communication illustrated in  FIG.  2   , the contextual insight system  108  monitors and captures data from the communication. According to one aspect, the contextual insight system  108  captures static context data, including information relating to the participants in the communication. In the illustrated example, the static context data may include “Erica Jones,” “Software Development Manager,” or other data about the participants that is generally unchanged over the duration of the communication. According to another aspect, the contextual insight system  108  captures dynamic context data, including information relating to the participants and subject matter discussed in the communications. In the illustrated example, the dynamic context data may include “Erica Jones,” “XYZ Marketing project,” “Barbara Harriman,” “Mrs. Letsinger,” or other data about the participants or topics discussed during the communication. Further, the contextual insight system  108  may monitor and capture the data based on system constraints. In one example, the contextual insight system  108  may monitor and capture the data in response to receiving a query, i.e., the data is retrieved on demand, or the data may be captured and stored in persistent storage, or temporary storage, such as the static context store  110  and dynamic context store  112 . 
       FIGS.  3 A,  3 B,  3 C, and  3 D  are illustrations of an example graphical user interface in which a contextual insight system  108  is implemented. 
     As illustrated in the example graphical user interface  320  in  FIG.  3 A , the contextual insight system  108  is operable to be incorporated into the features of the messaging application. According to one aspect, the contextual insight system  108  may utilize an insights agent  325  that is a participant in a communication. In one example, as illustrated, the user sends a request  326  to the insights agent  325  via the messaging application. The contextual insight system  108  is operable to receive the user&#39;s natural language query received via the insights agent  325  and parse it via a natural language processor, such as the Language Understanding Intelligence Service  114 . The system utilizes the Language Understanding Intelligence Service  114  to identify keywords within the user&#39;s request, which are used to query the resource  116 , such as the people resource  120  and the document resource  118 , for relevant information about the topic of the user&#39;s request. 
     The insights agent  325  may also provide various support functionality. For example, in the illustrated example in  FIG.  3 A  the user has submitted a request  322  for “Help.” In response, the insights agent  325  responds to the user request with a message  324  to assist the user in sending a query to request information. The user is able to utilize the examples provide in the message  324  to formulate an appropriate request for the insights agent  325 . In the illustrated example, the user submits a new request  326  that states “I want to learn about XYZ Marketing.” 
     According to aspects, as illustrated in the example graphical user interface  340  in  FIG.  3 B , the contextual insight system  108  is operable to provide the user with the relevant information via the insights agent  325  within the messaging application. The relevant information may include relevant people and/or relevant documents responsive to the user&#39;s request. For example, in response to the user request  326  in  FIG.  3 A , the contextual insight system  108  is operable to query the resources  116  and identify the most relevant people  344 , associated with “XYZ Marketing” and documents  346  that are meaningful to the user. Thereafter, the insights agent  325  responds to the request  326  for information about “XYZ Marketing” by providing the most relevant people  344  associated with “XYZ Marketing” and relevant documents  346 . 
       FIG.  3 C  is an illustration of an example graphical user interface  360  in which a subsequent query can be received by the contextual insight system  108 . For example, upon receiving the relevant people  344  and the relevant documents  346  as illustrated in  FIG.  3 B , the user may submit a subsequent query  362  requesting additional information about a person. The contextual insight system  108  provides relevant information in response to the subsequent query by providing the contact information  364 . In the example illustrated in  FIG.  3 C , the contact information includes a brief description, title, email, a selectable user interface to visit the person&#39;s profile, a selectable user interface to start a discussion an application, and a selectable user interface to send an electronic mail. 
       FIG.  3 D  is an illustration of an example graphical user interface  380  in which a query can be received by the contextual insight system  108 . The contextual insight system  108  is operable to analyze and extract keywords from the request. As illustrated in  FIG.  3 C , the request  382  requests information relating to “John&#39;s role” in the “new XYZ Marketing project.” Accordingly, the contextual insight system  108  is operable to perform a Boolean query of the resources  116  to provide relevant meaningful results to the user. 
     In the example illustrated in  FIG.  3 D , the insights agent  325  responds with the relevant person  384 , namely “John Smith,” and the relevant documents  386  authored, interacted with, or reviewed by “John Smith.” More specifically, the insights agent  325  provides contact information  384  for “John Smith” including a brief description, title, email, a selectable user interface to visit the person&#39;s profile, a selectable user interface to start a discussion an application, and a selectable user interface to send an electronic mail. 
       FIG.  4    is a flow chart showing general stages involved in an example method for providing a contextual insight system  108 . 
     As illustrated in  FIG.  4   , method  400  begins with OPERATION  405 , where the contextual insight system  108  monitors communications for various data. According to one aspect, the contextual insight system  108  is operable to capture static context data and dynamic context data. In one example, the contextual insight system  108  captures static context data that relates to the participants in a communication. The static context data includes data concerning the participants that generally does not change during the communication, including, without limitation, user name, title, department, number of years with the company, etc. In another example, the contextual insight system  108  captures dynamic context data that relates to the topics discussed in the communications. The dynamic context data includes data about the subject matter of the conversations that may frequently change. Accordingly, the contextual insight system  108  may identify a relevant timeframe for monitoring the dynamic context data, such as the previous five messages associated with a communication, the previous ten messages associated with a communication, all of the previous messages associated with a communication, or a specified number of previous communications. 
     The method  400  proceeds to OPERATION  410 , where the contextual insight system  108  receives a user request for information. In one aspect, the system utilizes an insights agent  325  to receive the request from the user. For example, the user sends a message requesting information to the insights agent as illustrated in  FIGS.  3 A- 3 D . Further, the insights agent  325  may receive a natural language request from the user. As a result, the contextual insight system  108  may utilize a natural language processor, such as the Language Understanding Intelligence Service  114  to analyze and extract keywords from the request. For example, a natural language request “tell me more about XYZ Marketing” is analyzed by the contextual insight system  108  to identify keywords such as “XYZ Marketing.” Further, if the keyword identified from the request has more than one meaning, the static and/or dynamic context data may be used to identify the correct interpretation of the identified keyword. According to another aspect, the contextual insight system  108  may provide an option to request for more information about a topic based on user activity. For example, if the user enters “XYZ project” in the communication, the contextual insight system  108  identifies the context and prompts the user whether the user would like to receive additional information about “XYZ project”. 
     The method  400  proceeds to OPERATION  415 , where the contextual insight system  108  queries one or more resources  116  for relevant information. According to one aspect, the contextual insight system  108  queries the resources  116  for relevant information relating to the keywords extracted in OPERATION  410 . 
     The method  400  then proceeds to OPERATION  420 , where candidate results are identified from OPERATION  415 . In one example, in response to querying the people resource  120 , the contextual insight system  108  identifies candidate users that are relevant to the topic of the request. Based on the candidate users, the contextual insight system  108  identifies candidate content items associated with the topic and the candidate users from the document resource  118 . 
     The method  400  then proceeds to OPERATION  425 , where identified candidate results are ranked. The ranking is based on a relevancy score assigned to each identified candidate result. In one aspect, the relevancy score is assigned to a candidate result based on the static and the dynamic context data built by the system. 
     Example ranking formulas are shown below in FORMULAS 1-2 are applied to the candidate results to improve the relevancy of the results. More particularly, example FORMULA 1 is applied to the candidate users to improve the relevancy of the user results.
 
 P score i   =S   Pi   +x *Level i   +y *Role i   +z *Alias i   FORMULA 1:
 
     In FORMULA 1, the term Pscore i  represents the refined ranking score for user i, the term S Pi  represents the user ranking score from people service provider for user i, the term L cu  represents the central user level, the term L i  represents the level of user i, the term R cu  represents the central user role, the term R i  represents the role of user i, the term Alias i  represents the alias of user i, and the term S pc  represents trending people and participants from static context data. Further, the FORMULA 1 is performed based on the constraints that Level i  equates to 1 when |L cu −L i |&lt;3 and 0 otherwise, Role i  equates to 1 when R cu =R i  and 0 otherwise, and Alias i  equates to 1 for A i∈ S Pc  and 0 otherwise. Further, the elements in FORMULA 1 are weighted based on the equations: x=0.2*Med i  and y=0.3*Med i  and z=0.5*Med i , where Med i =Median(S Pi )/N rp , and the term N rp  is defined by the number of users. 
     More particularly, example FORMULA 2 is applied to the candidate documents to improve the relevancy of the document results.
 
 D score i   =S   Di   +a*D   Sc   +b*Au   i   +c *Mod i   FORMULA 2:
 
     In FORMULA 2, the term Dscore i  represents the refined ranking score for document i, the term S Di  represents the user ranking score from document service provider for document i, the term S Dc  represents the trending documents from static context data, the term Au i  represents the author of document i, the term Mod i  represents the last modified date for document i, and the term LQ represents the last quarter or the previous three months. Further, FORMULA 2 is performed based on the constraints that D Sc  equates to 1 when D i∈ S Dc  and 0 otherwise, Au i  equates to 1 when Au i∈ S Dc  and 0 otherwise, and Mod i  equates to 1 for Mod i∈ LQ and 0 otherwise. Further, the weighting of the elements in FORMULA 2 are based on a=0.5 and b=0.3 and c=0.2. 
     The method  400  then proceeds to OPERATION  430 , where the contextual insight system  108  provides the results based on the ranking. In one aspect, the contextual insight system  108  provides a selected number of the ranked results to the user. For example, the contextual insight system  108  may provide the top five results with the highest ranks. 
     While implementations have been described in the general context of program modules that execute in conjunction with an application program that runs on an operating system on a computer, those skilled in the art will recognize that aspects may also be implemented in combination with other program modules. Generally, program modules include routines, programs, components, data structures, and other types of structures that perform particular tasks or implement particular abstract data types. 
     The aspects and functionalities described herein may operate via a multitude of computing systems including, without limitation, desktop computer systems, wired and wireless computing systems, mobile computing systems (e.g., mobile telephones, netbooks, tablet or slate type computers, notebook computers, and laptop computers), hand-held devices, multiprocessor systems, microprocessor-based or programmable consumer electronics, minicomputers, and mainframe computers. 
     In addition, according to an aspect, the aspects and functionalities described herein operate over distributed systems (e.g., cloud-based computing systems), where application functionality, memory, data storage and retrieval and various processing functions are operated remotely from each other over a distributed computing network, such as the Internet or an intranet. According to an aspect, user interfaces and information of various types are displayed via on-board computing device displays or via remote display units associated with one or more computing devices. For example, user interfaces and information of various types are displayed and interacted with on a wall surface onto which user interfaces and information of various types are projected. Interaction with the multitude of computing systems with which implementations are practiced include, keystroke entry, touch screen entry, voice or other audio entry, gesture entry where an associated computing device is equipped with detection (e.g., camera) functionality for capturing and interpreting user gestures for controlling the functionality of the computing device, and the like. 
       FIGS.  5 - 7    and the associated descriptions provide a discussion of a variety of operating environments in which examples are practiced. However, the devices and systems illustrated and discussed with respect to  FIGS.  5 - 7    are for purposes of example and illustration and are not limiting of a vast number of computing device configurations that are utilized for practicing aspects, described herein. 
       FIG.  5    is a block diagram illustrating physical components (i.e., hardware) of a computing device  500  with which examples of the present disclosure may be practiced. In a basic configuration, the computing device  500  includes at least one processing unit  502  and a system memory  504 . According to an aspect, depending on the configuration and type of computing device, the system memory  504  comprises, but is not limited to, volatile storage (e.g., random access memory), non-volatile storage (e.g., read-only memory), flash memory, or any combination of such memories. According to an aspect, the system memory  504  includes an operating system  505  and one or more program modules  506  suitable for running software applications  550 . According to an aspect, the system memory  504  includes contextual insight system  108 . The operating system  505 , for example, is suitable for controlling the operation of the computing device  500 . Furthermore, aspects are practiced in conjunction with a graphics library, other operating systems, or any other application program, and are not limited to any particular application or system. This basic configuration is illustrated in  FIG.  5    by those components within a dashed line  508 . According to an aspect, the computing device  500  has additional features or functionality. For example, according to an aspect, the computing device  500  includes additional data storage devices (removable and/or non-removable) such as, for example, magnetic disks, optical disks, or tape. Such additional storage is illustrated in  FIG.  5    by a removable storage device  509  and a non-removable storage device  510 . 
     As stated above, according to an aspect, a number of program modules and data files are stored in the system memory  504 . While executing on the processing unit  502 , the program modules  506  (e.g., contextual insight system  108 ) perform processes including, but not limited to, one or more of the stages of the method  400  illustrated in  FIG.  4   . According to an aspect, other program modules are used in accordance with examples and include applications such as electronic mail and contacts applications, word processing applications, spreadsheet applications, database applications, slide presentation applications, drawing or computer-aided application programs, etc. 
     According to an aspect, aspects are practiced in an electrical circuit comprising discrete electronic elements, packaged or integrated electronic chips containing logic gates, a circuit utilizing a microprocessor, or on a single chip containing electronic elements or microprocessors. For example, aspects are practiced via a system-on-a-chip (SOC) where each or many of the components illustrated in  FIG.  5    are integrated onto a single integrated circuit. According to an aspect, such an SOC device includes one or more processing units, graphics units, communications units, system virtualization units and various application functionality all of which are integrated (or “burned”) onto the chip substrate as a single integrated circuit. When operating via an SOC, the functionality, described herein, is operated via application-specific logic integrated with other components of the computing device  500  on the single integrated circuit (chip). According to an aspect, aspects of the present disclosure are practiced using other technologies capable of performing logical operations such as, for example, AND, OR, and NOT, including but not limited to mechanical, optical, fluidic, and quantum technologies. In addition, aspects are practiced within a general purpose computer or in any other circuits or systems. 
     According to an aspect, the computing device  500  has one or more input device(s)  512  such as a keyboard, a mouse, a pen, a sound input device, a touch input device, etc. The output device(s)  514  such as a display, speakers, a printer, etc. are also included according to an aspect. The aforementioned devices are examples and others may be used. According to an aspect, the computing device  500  includes one or more communication connections  516  allowing communications with other computing devices  518 . Examples of suitable communication connections  516  include, but are not limited to, radio frequency (RF) transmitter, receiver, and/or transceiver circuitry; universal serial bus (USB), parallel, and/or serial ports. 
     The term computer readable media, as used herein, includes computer storage media. Computer storage media include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information, such as computer readable instructions, data structures, or program modules. The system memory  504 , the removable storage device  509 , and the non-removable storage device  510  are all computer storage media examples (i.e., memory storage.) According to an aspect, computer storage media include RAM, ROM, electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other article of manufacture which can be used to store information and which can be accessed by the computing device  500 . According to an aspect, any such computer storage media is part of the computing device  500 . Computer storage media do not include a carrier wave or other propagated data signal. 
     According to an aspect, communication media are embodied by computer readable instructions, data structures, program modules, or other data in a modulated data signal, such as a carrier wave or other transport mechanism, and include any information delivery media. According to an aspect, the term “modulated data signal” describes a signal that has one or more characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, radio frequency (RF), infrared, and other wireless media. 
       FIGS.  6 A and  6 B  illustrate a mobile computing device  600 , for example, a mobile telephone, a smart phone, a tablet personal computer, a laptop computer, and the like, with which aspects may be practiced. With reference to  FIG.  6 A , an example of a mobile computing device  600  for implementing the aspects is illustrated. In a basic configuration, the mobile computing device  600  is a handheld computer having both input elements and output elements. The mobile computing device  600  typically includes a display  605  and one or more input buttons  610  that allow the user to enter information into the mobile computing device  600 . According to an aspect, the display  605  of the mobile computing device  600  functions as an input device (e.g., a touch screen display). If included, an optional side input element  615  allows further user input. According to an aspect, the side input element  615  is a rotary switch, a button, or any other type of manual input element. In alternative examples, mobile computing device  600  incorporates more or fewer input elements. For example, the display  605  may not be a touch screen in some examples. In alternative examples, the mobile computing device  600  is a portable phone system, such as a cellular phone. According to an aspect, the mobile computing device  600  includes an optional keypad  635 . According to an aspect, the optional keypad  635  is a physical keypad. According to another aspect, the optional keypad  635  is a “soft” keypad generated on the touch screen display. In various aspects, the output elements include the display  605  for showing a graphical user interface (GUI), a visual indicator  620  (e.g., a light emitting diode), and/or an audio transducer  625  (e.g., a speaker). In some examples, the mobile computing device  600  incorporates a vibration transducer for providing the user with tactile feedback. In yet another example, the mobile computing device  600  incorporates input and/or output ports, such as an audio input (e.g., a microphone jack), an audio output (e.g., a headphone jack), and a video output (e.g., a HDMI port) for sending signals to or receiving signals from an external device. In yet another example, the mobile computing device  600  incorporates peripheral device port  640 , such as an audio input (e.g., a microphone jack), an audio output (e.g., a headphone jack), and a video output (e.g., a HDMI port) for sending signals to or receiving signals from an external device. 
       FIG.  6 B  is a block diagram illustrating the architecture of one example of a mobile computing device. That is, the mobile computing device  600  incorporates a system (i.e., an architecture)  602  to implement some examples. In one example, the system  602  is implemented as a “smart phone” capable of running one or more applications (e.g., browser, e-mail, calendaring, contact managers, communication clients, games, and media clients/players). In some examples, the system  602  is integrated as a computing device, such as an integrated personal digital assistant (PDA) and wireless phone. 
     According to an aspect, one or more application programs  650  are loaded into the memory  662  and run on or in association with the operating system  664 . Examples of the application programs include phone dialer programs, e-mail programs, personal information management (PIM) programs, word processing programs, spreadsheet programs, Internet browser programs, messaging programs, and so forth. According to an aspect, contextual insight system  108  is loaded into memory  662 . The system  602  also includes a non-volatile storage area  668  within the memory  662 . The non-volatile storage area  668  is used to store persistent information that should not be lost if the system  602  is powered down. The application programs  650  may use and store information in the non-volatile storage area  668 , such as e-mail or other messages used by an e-mail application, and the like. A synchronization application (not shown) also resides on the system  602  and is programmed to interact with a corresponding synchronization application resident on a host computer to keep the information stored in the non-volatile storage area  668  synchronized with corresponding information stored at the host computer. As should be appreciated, other applications may be loaded into the memory  662  and run on the mobile computing device  600 . 
     According to an aspect, the system  602  has a power supply  670 , which is implemented as one or more batteries. According to an aspect, the power supply  670  further includes an external power source, such as an AC adapter or a powered docking cradle that supplements or recharges the batteries. 
     According to an aspect, the system  602  includes a radio  672  that performs the function of transmitting and receiving radio frequency communications. The radio  672  facilitates wireless connectivity between the system  602  and the “outside world,” via a communications carrier or service provider. Transmissions to and from the radio  672  are conducted under control of the operating system  664 . In other words, communications received by the radio  672  may be disseminated to the application programs  60  via the operating system  664 , and vice versa. 
     According to an aspect, the visual indicator  620  is used to provide visual notifications and/or an audio interface  674  is used for producing audible notifications via the audio transducer  625 . In the illustrated example, the visual indicator  620  is a light emitting diode (LED) and the audio transducer  625  is a speaker. These devices may be directly coupled to the power supply  670  so that when activated, they remain on for a duration dictated by the notification mechanism even though the processor  660  and other components might shut down for conserving battery power. The LED may be programmed to remain on indefinitely until the user takes action to indicate the powered-on status of the device. The audio interface  674  is used to provide audible signals to and receive audible signals from the user. For example, in addition to being coupled to the audio transducer  625 , the audio interface  674  may also be coupled to a microphone to receive audible input, such as to facilitate a telephone conversation. According to an aspect, the system  602  further includes a video interface  676  that enables an operation of an on-board camera  630  to record still images, video stream, and the like. 
     According to an aspect, a mobile computing device  600  implementing the system  602  has additional features or functionality. For example, the mobile computing device  600  includes additional data storage devices (removable and/or non-removable) such as, magnetic disks, optical disks, or tape. Such additional storage is illustrated in  FIG.  6 B  by the non-volatile storage area  668 . 
     According to an aspect, data/information generated or captured by the mobile computing device  600  and stored via the system  602  are stored locally on the mobile computing device  600 , as described above. According to another aspect, the data are stored on any number of storage media that are accessible by the device via the radio  672  or via a wired connection between the mobile computing device  600  and a separate computing device associated with the mobile computing device  600 , for example, a server computer in a distributed computing network, such as the Internet. As should be appreciated such data/information are accessible via the mobile computing device  600  via the radio  672  or via a distributed computing network. Similarly, according to an aspect, such data/information are readily transferred between computing devices for storage and use according to well-known data/information transfer and storage means, including electronic mail and collaborative data/information sharing systems. 
       FIG.  7    illustrates one example of the architecture of a system for providing contextual insights as described above. Content developed, interacted with, or edited in association with the contextual insight system  108  is enabled to be stored in different communication channels or other storage types. For example, various documents may be stored using a directory service  722 , a web portal  724 , a mailbox service  726 , an instant messaging store  728 , or a social networking site  730 . The contextual insight system  108  is operative to use any of these types of systems or the like for providing contextual insights, as described herein. According to an aspect, a server  720  provides the contextual insight system  108  to clients  705   a,b,c . As one example, the server  720  is a web server providing the contextual insight system  108  over the web. The server  720  provides the contextual insight system  108  over the web to clients  705  through a network  740 . By way of example, the client computing device is implemented and embodied in a personal computer  705   a , a tablet computing device  705   b  or a mobile computing device  705   c  (e.g., a smart phone), or other computing device. Any of these examples of the client computing device are operable to obtain content from the store  716 . 
     Implementations, for example, are described above with reference to block diagrams and/or operational illustrations of methods, systems, and computer program products according to aspects. The functions/acts noted in the blocks may occur out of the order as shown in any flowchart. For example, two blocks shown in succession may in fact be executed substantially concurrently or the blocks may sometimes be executed in the reverse order, depending upon the functionality/acts involved. 
     The description and illustration of one or more examples provided in this application are not intended to limit or restrict the scope as claimed in any way. The aspects, examples, and details provided in this application are considered sufficient to convey possession and enable others to make and use the best mode. Implementations should not be construed as being limited to any aspect, example, or detail provided in this application. Regardless of whether shown and described in combination or separately, the various features (both structural and methodological) are intended to be selectively included or omitted to produce an example with a particular set of features. Having been provided with the description and illustration of the present application, one skilled in the art may envision variations, modifications, and alternate examples falling within the spirit of the broader aspects of the general inventive concept embodied in this application that do not depart from the broader scope.