Patent Publication Number: US-2019180320-A1

Title: Cellular telephone with local content customization

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application claims the benefit of U.S. provisional application Ser. No. 61/147,070 filed on Jan. 23, 2009, which is hereby wholly incorporated by reference. 
    
    
     BACKGROUND 
     A media communication can include a content that is disclosed to a user. For example, the media communication can be a signal and the content can be a television program. The television program may be displayed to the user by way of a television set. The television program can serve a variety different functions, including entertaining the user, informing the user, and others. Thus, a signal can carry a television program into a home of a user that serves a specific function. 
    
    
     
       BRIEF DESCRIPTION OF THE FIGURES 
       The accompanying drawings, which are incorporated in and constitute a part of the detailed description, illustrate various example systems, methods, and other example embodiments of various innovative aspects. These drawings include: 
         FIG. 1  that illustrates one embodiment of a system with an integration component and an identification component, 
         FIG. 2  that illustrates one embodiment of a communication network, 
         FIG. 3  that illustrates one embodiment of a pre-integration scene and a post-integration scene, 
         FIG. 4  that illustrates one embodiment of a pre-integration scene and a post-integration scene, 
         FIG. 5  that illustrates one embodiment of a pre-integration scene and a post-integration scene, 
         FIG. 6  that illustrates one embodiment of a pre-integration scene and a post-integration scene, 
         FIG. 7  that illustrates one embodiment of a pre-integration communication and a post-integration communication, 
         FIG. 8  that illustrates one embodiment of a pre-integration communication and a post-integration communication, 
         FIG. 9  that illustrates one embodiment of a media communication with a first view type and a second view type, 
         FIG. 10  that illustrates one embodiment of a system with an evaluation component, an analysis component, and a calculation component, 
         FIG. 11  that illustrates one embodiment of a system with a monitor component, 
         FIG. 12  that illustrates one embodiment of a system with a collection component and a choice component, 
         FIG. 13  that illustrates one embodiment of a system with an identification component and a presentment component, 
         FIG. 14  that illustrates one embodiment of a system that includes an identification component and an integration component, 
         FIG. 15  that illustrates one embodiment of a method that includes making a selection, 
         FIG. 16  that illustrates one embodiment of a method that includes selecting an information content, 
         FIG. 17  that illustrates one embodiment of a method that includes identifying a media communication, 
         FIG. 18  that illustrates one embodiment of a method that includes integrating content, 
         FIG. 19  that illustrates one embodiment of a method that includes identifying a media communication, 
         FIG. 20  that illustrates one embodiment of an example system that can be used in practice of at least one innovative aspect disclosed herein, and 
         FIG. 21  that illustrates one embodiment of an example system that can be used in practice of at least one innovative aspect disclosed herein. 
     
    
    
     It will be appreciated that illustrated element boundaries (e.g., boxes, groups of boxes, or other shapes) in the figures represent one example of the boundaries. One of ordinary skill in the art will appreciate that in some examples one element may be designed as multiple elements or that multiple elements may be designed as one element. In some examples, an element shown as an internal component of another element may be implemented as an external component and vice versa. Furthermore, elements may not be drawn to scale. These elements and other variations are considered to be embraced by the general theme of the figures, and it is understood that the drawings are intended to convey the spirit of certain features related to this application, and are by no means regarded as exhaustive or fully inclusive in their representations. 
     The terms ‘may’ and ‘can’ are used to indicate a permitted feature, or alternative embodiments, depending on the context of the description of the feature or embodiments. In one example, a sentence states ‘A can be AA’ or ‘A may be AA’. Thus, in the former case, in one embodiment A is AA, and in another embodiment A is not AA. In the latter case, A may be selected to be AA, or A may be selected not to be AA. However, this is an example of A, and A should not be construed as only being AA. In either case, however, the alternative or permitted embodiments in the written description are not to be construed as injecting ambiguity into the appended claims. Where claim ‘x’ recites A is AA, for instance, then A is not to be construed as being other than AA for purposes of claim x. This is construction is so despite any permitted or alternative features and embodiments described in the written description. 
     DETAILED DESCRIPTION 
     Described herein are example systems, methods, and other embodiments associated with media communication. An example communication may be a signal including audio and visual information. The signal may include data for a television program and the communication may be the television program. In one example, the television program is a television drama. The television drama can be filled with content. Example content includes scenes, individual shots, and advertisements. This content can be made up of different elements. In one example, a scene of the television drama can include many different elements. One example element could be a particular actor or face. Other example elements could include a background, a room, a picture on the room&#39;s wall, a vehicle, and so forth. Contextual features such as location, time of day, accent or vernacular, and other aspects can be elements of the communication. To provide a more specific example, one element may be a beverage can. For example, one scene may include a beverage can that can be seen, noises and interactions associated with the beverage can, and dialogue among characters discussing the beverage can. Other elements can be considered as well, and these lists and examples are considered in no way exhaustive. 
     Providing further detail on the specific example, the beverage can may include a logo or specific branding. The beverage can may be customized to a viewer set of the television drama. For example, viewers in Atlanta can see a Coca-Cola can while views in St. Louis see a Bud Light can. This allows for the beverage can to be customizable to the St. Louis views and Atlanta viewers. This customization can occur at various points along a distribution chain for the television drama. In one example, a local cable box is aware of viewers to a particular television set. If no viewer is under 21 years-old then a Bud Light can is shown. If a viewer is under 21 years-old, then a Coca-Cola can is shown. Thus, content of the communication can be customized to a viewer set. 
     The following paragraphs include definitions of selected terms discussed at least in the detailed description. The definitions may include examples used to explain features of terms and are not intended to be limiting. In addition, where a singular term is disclosed, it is to be appreciated that plural terms are also covered by the definitions. Conversely, where a plural term is disclosed, it is to be appreciated that a singular term is also covered by the definition. 
     It is to be appreciated that different dynamic elements can be integrated into a media communication at various locations and/or devices (e.g., devices where a viewer can receive the communication). This can invoke concepts as broad as wide-scale geography (e.g. Atlanta and St. Louis, above), and as specific as devices located in the same room. For example, a family in Atlanta could view a different integrated content than a family in Saint Louis while receiving the same media communication and viewing the same scene. Within one of those families, children in one room could receive an integrated dynamic element directed to children, and adults in another room receive an integrated dynamic element directed to an older audience. Within one of the rooms, still another different integrated dynamic element could appear on an individual&#39;s mobile device, the dynamic element directed to that individual, while the mobile device displays the same media communication. This can occur during one communication (e.g., TV show being watched by many people in many locations on many devices). In one example, the dynamic element can be directed to one product, a group of product, unrelated products, and others. While the above refers to any one device as “receiving” integrated content, the use of this terminology is intended in a non-limiting way and generally describes transmission, integration and display of content in the communication. 
     References to “one embodiment”, “an embodiment”, “one example”, “an example”, and so on, indicate that the embodiment(s) or example(s) so described may include a particular feature. The embodiment(s) or example(s) are shown to highlight one feature and no inference should be drawn that every embodiment necessarily includes that feature. Multiple usage of the phrase “in one embodiment” and others does not necessarily refer to the same embodiment; however this term may refer to the same embodiment. It is to be appreciated that multiple examples and/or embodiments may be combined together to form another embodiment. 
     “Computer-readable medium”, as used herein, refers to a medium that stores signals, instructions and/or data. A computer may access a computer-readable medium and read information stored on the computer-readable medium. In one embodiment, the computer-readable medium stores instruction and the computer can perform those instructions as a method. The computer-readable medium may take forms, including, but not limited to, non-volatile media (e.g., optical disks, magnetic disks, and so on), and volatile media (e.g., semiconductor memories, dynamic memory, and so on). Example forms of a computer-readable medium may include, but are not limited to, a floppy disk, a flexible disk, a hard disk, a magnetic tape, other magnetic medium, an application specific integrated circuit (ASIC), a programmable logic device, a compact disk (CD), other optical medium, a random access memory (RAM), a read only memory (ROM), a memory chip or card, a memory stick, and other media from which a computer, a processor or other electronic device can read. 
     “Component”, “logic”, “module”, “interface” and the like as used herein, includes but is not limited to hardware, firmware, software stored or in execution on a machine, a routine, a data structure, and/or at least one combination of these (e.g., hardware and software stored). Component, logic, module, and interface may be used interchangeably. A component may be used to perform a function(s) or an action(s), and/or to cause a function or action from another component, method, and/or system. A component may include a software controlled microprocessor, a discrete logic (e.g., ASIC), an analog circuit, a digital circuit, a programmed logic device, a memory device containing instructions, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, a computer and so on. A component may include one or more gates, combinations of gates, or other circuit components. Where multiple components are described, it may be possible to incorporate the multiple components into one physical component. Similarly, where a single component is described, it may be possible to distribute that single component between multiple physical components. In one embodiment, the multiple physical components are distributed among a network. By way of illustration, both/either a controller and/or an application running on a controller can be one or more components. 
       FIG. 1  illustrates one embodiment of a system  100  with an integration component  105  and an identification component  110 . The identification component  105  can identify a media communication  115 . Example media communications  115  can include a television program, streamed internet content, a billboard, a movie, and any number of other forms. The identification component  105  can perform active monitoring or passive monitoring in identifying the media communication  115 . In one example, active monitoring can be seeking out signals and determining if the signal is a communication and/or if a communication is the media communication  115 . In one example, passive monitoring can be the identification component  110  identifying the media communication  115  in response to receiving an instruction to identify the media communication  115 . In one embodiment, upon receiving a signal, the identification component  105  analyzes the signal to determine if the signal is a media communication  115  for the purposes of system  100 . In one embodiment, the identification component  105  identifies an adaptable part  120  of the media communication  115 . 
     The integration component  110  can integrate a dynamic element  125  with the adaptable part  120  of the media communication  115 . A dynamic element can be an aspect of a media communication that can be changed. Elements can be intended by the media communication&#39;s creator to be dynamic, or the systems and methods described herein can overwrite aspects that were developed in a static fashion. Inasmuch as the elements can be dynamic, the systems and methods described herein can, in one embodiment, adapt and augment portions of the media communication (e.g., particular people or items in a TV show) to exhibit more than what is originally captured (e.g., something different than was originally filmed). In one embodiment, the dynamic element  125  is integrated seamlessly with the media communication  115 . In one embodiment, a scene of the media communication  115  includes an adaptable part  120  that is set aside to be integrated with the dynamic element  125 . In this embodiment, the adaptable part is a portion of the scene. In one example, the adaptable part  120  is a blue screen area. In one embodiment, a blue screen area can be an area chroma keyed to facilitate video editing, and particularly adding or removing elements of a scene. Blue screen, green screen or chroma key technology is just one means available to integrate, add, mask, remove or otherwise alter elements of a scene. In other embodiments, the adaptable part is not a blue screen area, and the integration component  110  integrates content onto an adaptable part that is identified on-the-fly, or is integrated by means other than blue screen technology. 
     The integration component  110  can cause a specific dynamic element  125  to be placed over the blue screen area. In one example, the specific dynamic element  125  is a Coca-Cola can. When the media communication  115  is displayed, the dynamic element  125  is displayed as the Coca-Cola can and not the blue screen element. 
     In one embodiment, the integration component  110  integrates the dynamic element  125  on an adaptable part  120  not intended to be modified. For example, an adaptable part  120  of the scene can be a Coca-Cola beverage can. The integration component  110  can cause a Pepsi-Cola beverage can to replace the Coca-Cola beverage can. The Pepsi-Cola can may be the adaptable part  120  while the Coca-Cola can is the dynamic element  125 . 
     Selection of the dynamic element  125  can be based, at least in part, on a set of recipients (e.g., one or more recipients), or characteristics thereof. In one example, specific individuals viewing or anticipated to view the media communication  115  can be evaluated based on age, race, gender, sexual orientation, viewing history, individual preferences, career, income, recent purchases, and/or other demographic or personal information. A result from this evaluation can be used in selecting the dynamic element  125  and/or an adaptable part  120  upon which to integrate the dynamic element  125  (e.g., an adaptable part to integrated a specific dynamic element, an adaptable part upon which a dynamic element should be integrated, and others). In one example, an artificial intelligence component can be used to determine content to select. 
     The integrated dynamic element  125  can be seamless with the media communication  115 . Being seamless can include that a viewer is not aware that dynamic element integration occurs. Being seamless can include that the dynamic element  125  is thematic with the media communication  115 . A seamless integration can be unnoticeable to a viewer, and appear as if the integrated dynamic element was original to the communication. In one example, if elements of one scene are soda cans, then the dynamic element  125  may also be a soda can. The dynamic element  125  can also be evaluated for appropriateness or ensure the element “makes sense” in a scene. In one example, if a scene takes place in the  1800   s , the dynamic element  125  might not be a video game system since the video game system may not be time appropriate. However, for companies that have a longer brand life, an earlier product could be displayed to accommodate the period piece. In one example, a piece for the  1930   s  can have a Coca-cola glass bottle integrated onto a scene as opposed to an aluminum can. Processes can be arranged to ensure dynamic portions are filled even if the intended element or aspect is found to be inappropriate (e.g., inappropriate content is selected over a blue screen being presented). However, context alone can be dispositive to a factor of harmoniousness. In one embodiment, a harmonious integration can appear seamless within the scene, such that a viewer would believe the integrated content had been presented in the observed fashion at the time of communication production. 
     While the dynamic element  125  and adaptable part  120  are discussed in relation to a scene element, it is to be appreciated that other embodiments can be practiced. In one example, the adaptable part  120  is a 30-second commercial break. In one example, the dynamic element  125  can be a 30-second commercial seamlessly inserted into the break or that seamlessly replaces another 30-second commercial. 
     In one embodiment, the integration component  110  integrates dynamic content on a recorded media communication  115  (e.g., a media communication recorded on a digital video recorder). In one example, the integration component  110  can integrate a different dynamic element on one adaptable part for different viewings of the same media communication  115 . 
     In one embodiment, a dynamic element  125  can be selected and then a media communication  115  that is an appropriate host for the dynamic element  125  can be identified (e.g., identified by the identification component  105 ) and selected, or created if no appropriate host can be identified. Dynamic element selection can occur in accordance with aspects disclosed herein. The dynamic element  125  can be integrated upon the media communication  115  (e.g., the adaptable part  120  of the media communication  115 ) by the integration component  110 . 
       FIG. 2  illustrates one embodiment of a communication network  200 . A media communication can travel along the communication network  200 . The communication network  200  includes a communication provider  205  (e.g., media communication provider), distributor  210 , satellite  215 , relay  220 , and a disclosure unit  225 . The communication provider  205  can collect the media communication from a media communication originator (e.g., an entity that produces the media communication). In one embodiment, the communication provider  205  includes the media communication originator. 
     The distributor  210  collects the media communication from the communication provider  205 . The distributor  210  can include a logic that determines where the media communication should be sent. Based on a determination made by the logic, the media communication can be sent to the satellite  215  that transfers the media communication to a disclosure unit  225 . In one embodiment, the relay  220  is employed to transfer the media communication to the disclosure unit  225 . The disclosure unit  225  can include a cable box, a media player, a television (e.g., standard definition, high definition, capable of displaying three-dimensional content, and others), a computer screen, a cellular telephone, a personal digital assistant, a digital video recorder, digital video disk technology, and others. 
     The components of various systems disclosed herein can be located or operate in one or more physical or logical places along the path between a producer of a media communication and the eventual set of recipients for the media communication. In one embodiment, the integration component  110  of  FIG. 1  functions, at least in part, local to the set of recipients (e.g., the integration component  110  of  FIG. 1  functions at the disclosure unit  225 ). In one embodiment, 1, the integration component  110  of  FIG. 1  functions, at least in part, local to a distributor of the media communication (e.g., the distributor  210 ). In one embodiment, the communication provider  205 , the satellite  215 , the relay  220 , or a combination thereof integrates as part of the distributor  210 . In one embodiment, the integration component  110  of  FIG. 1  functions, at least in part, local to a producer of the media communication (e.g., the communication provider  205 ). In one embodiment, the system  100  (e.g., the whole system  100 , at least one component of the system  100 , and others) is located on a communication provider  205 , distributor  210 , satellite  215 , relay  220 , a disclosure unit  225 , or a combination thereof. In one example, the integration component  110  is distributed across the communication provider  205  and distributor  210 . 
     While the communication network  200  is depicted as including five units, it is to be appreciated that the communication network  200  can function with more or less units. In one example, the communication network  200  functions without the relay  220 . In one example, the communication network  200  functions with a separate content provider. In addition, while this specific communication network is shown, it is to be appreciated that the system  100  can function independent of a communication network  200 . In one example, the system  100  resides on a personal computer and the media communication is displayed on a monitor of the personal computer. 
     In one embodiment, a dynamic element is integrated (e.g., by the integration component  110  of  FIG. 1 ) with an adaptable part of the media communication after creation of the media communication. In one embodiment, the dynamic element is integrated at a communication creator, but after creation occurs. In one embodiment, the dynamic element is integrated at the disclosure unit  225 . In one embodiment, the system  200  uses Tru2way and/or OpenCable technology. In one embodiment, aspects disclosed herein function in conjunction with Enhanced TV Binary Interchange Format (EBIF) specification (e.g., version 105). These are merely examples of possible embodiments, and not intended to exclude alternatives. 
       FIG. 3  illustrates one embodiment of a pre-integration scene  300  and a post-integration scene  305 . The pre-integration scene  300  may be found in a media communication after being originally produced by a content provider. The post-integration scene  305  may be found in the media communication after the system  100  of  FIG. 1  functions upon the media communication. 
     In one example, the pre-integration scene  300  is a scene depicting a first building with a first sign  310  and a second building with a second sign  315 . The first sign  310  advertises beer while the second sign  315  advertises an adult entertainment establishment. A viewer set (e.g. set of recipients) with parents and children may find content of the first sign  310  and the second sign  315  objectionable. 
     Therefore, the system  100  of  FIG. 1  can operate on the pre-integration scene  300  to make the scene less objectionable. The viewer set can be analyzed to determine replacement content that the viewer set would find less objectionable. The viewer set can also be analyzed to determine what content the viewer set would likely find objectionable. Analysis can occur on a viewing history profile retained over previous viewing sessions. The integration component  110  of  FIG. 1  can suppress the first sign  310  and second sign  315 . Suppression can occur by way of deleting data portions for the first sign  310  and second sign  315  or masking data portions for the first sign  310  and second sign  315 . Alternatively, or simultaneously, new dynamic elements can replace, mask, obscure, or otherwise alter the objectionable content to the satisfaction of the viewer set. In some instances, several portions of a scene can be designated or identified as an adaptable part, in order to allow finer control over content that may or may not be objectionable to certain audiences. 
     The first sign  310  and second sign  315  can be considered adaptable parts of the media communication (e.g., a scene of the communication). The integration component  110  of  FIG. 1  causes the first sign  310  and second sign  315  to change in the post-integration scene  305 . The change can be based on the viewer set. In one example, the viewer set can be a high school student. With a high school student, it may be ill-advised to advertise a beer and adult entertainment establishment. Therefore, a beer advertisement on the first sign  305  can be replaced by a soda advertisement or other age-appropriate dynamic elements. In this case, the soda advertisement can be considered a dynamic element. 
     Context of the viewer set can be taken into account when selecting and integrating content. In one example, the high school student can be preparing for a college entrance test. An advertisement can be selected for the second sign  310  that advertises a college entrance test prep course. Thus, a dynamic element can be age appropriate as well as something of particular interest to a user and/or something a user might want to see. Recognition of possible user interests or preferences can be accomplished through a variety of means such as those described elsewhere within this specification. With the first sign  305  and second sign  310  being background signs (e.g., a sign that character in a scene does not explicitly interact with) in the scene, these replacements can be considered seamless with the communication. 
       FIG. 4  illustrates one embodiment of a pre-integration scene  400  and a post-integration scene  405 . The pre-integration scene  400  can include a first sign  410  and a second sign  410 . The pre-integration scene  400  can match to the pre-integration scene  300  of  FIG. 3 . In the post-integration scene  405 , the first sign  415  can be replaced with a dynamic element the same as the first sign  315  in  FIG. 1  as shown in the post-integration scene  305  of  FIG. 3 . 
     In the post-integration scene  405 , a comparable replacement can be found. In one example, a viewer set includes a viewer that is sixteen years-old. A soda advertisement can be the comparable replacement for a beer advertisement. Thus, the integration component  110  of  FIG. 1  can replace the beer advertisement for the first sign  415  with a soda advertisement. This replacement is shown in comparison between the pre-integration scene  400  and the post integration scene  405 . 
     However, an adult entertainment establishment may not have an available comparable replacement. In one example, the system  100  of  FIG. 1  uses a local data library to store content. An algorithm can be used to select content from the local data library for integration on an adaptable part. The algorithm can function to identify a comparable replacement. Without a comparable replacement, a blank dynamic element can be selected. Thus, the integration component  110  of  FIG. 1  integrates the blank dynamic element on the adaptable part. Blank dynamic element integration is shown in comparison between the second sign  420  in the pre-integration scene  400  and the second sign  420  in the post integration scene  405 . Blank dynamic element integration can include deleting a part of the adaptable part, masking the part of the adaptable part, or integrating a dynamic element to produce a replacement sign. In one embodiment, the second sign  420  is deleted from the post-integration scene and a sky background is integrated in place of the second sign  420 . Alternatively, a generic replacement can be used from the library in order to avoid disrupting the communication. Generic content can be one or more “stock” dynamic elements used to fill in adaptable parts that would otherwise be blank or designated for replacement. Generic dynamic elements can take a diverse range of forms and varieties, and can originate from local and/or remote sources, and even be fetched on-the-fly via one or more networks or other connections. 
       FIG. 5  illustrates one embodiment of a pre-integration scene  500  and a post-integration scene  505 . The pre-integration scene  500  can include a first sign  510  and a second sign  510 . In the pre-integration scene  500 , the first sign  515  and second sign  520  can be blank. The first sign  515  and the second sign  520  being blank can be an example of a media communication specifically designed to have a replacement. In one example, the first sign  515  and the second sign  520  in the pre-integration scene  500  can be blue screens. 
     It is to be appreciated that blue screen and similar terms used herein are used to describe chroma keying and is not intended to limit practice to an actual blue screen. In one example, a green screen may be used. In one example, a different chroma keying technique other than using a color screen may be used. Other techniques such as overlaying, image mapping, and tags, pointers or other designations to identify sections for visual recognition or other computer processing can be employed alternatively or in conjunction with other described means. This list of examples is considered non-exhaustive, but merely seeks to suggest some possibilities for identifying portions of the communication that are intended to be dynamic, or can be made dynamic, through any number of relative (e.g. appropriate shape recognized within the communication) or absolute (e.g. geometry of portion of scene designated) algorithms. 
     In the post-integration scene  505 , a dynamic element can be integrated upon the second sign  520 . This integration can be performed by the integration component  110  of  FIG. 1 . In one example with the post-integration scene  505 , if no dynamic element is selected then the blue screen can remain or a blank element can be integrated. A blank element can be a generic element provided by the system to fill adaptable parts where no other appropriate element can be integrated. Generic elements can be stored at any point along the distribution paths of communication, from the creator of the media communication through a device at which the recipient set views the media communication. In some instances, a generic element could be searched and integrated on-the-fly using network connections. Alternatively, the dynamic element in question could be removed altogether and the dynamic space blended into the background, rather than display or generic or blank element. For example, if an appropriate advertisement cannot be shown on a billboard intended to be a dynamic element, the billboard could be “erased” from the scene and the background (e.g., sky) could replace the element. In one example, a dynamic element is selected based, at least in part, on a purchaser selecting a specific dynamic element to be integrated on an adaptable part of a media communication. If a purchaser does not come forward, is not chosen, or make a selection, then a default dynamic element can be selected and integrated on the first sign  510  in the post-integration scene  505 . 
     In one embodiment,  FIGS. 3, 4, and 5  can be an example of where the adaptable part is a portion less than whole of the media communication and where the dynamic element is a replacement dynamic element. 
       FIG. 6  illustrates one embodiment of a pre-integration scene  600  and a post-integration scene  605 . The pre-integration scene  600  can include a first sign  610  and a second sign  610 . In the pre-integration scene  600 , the first sign  610  and second sign  615  can be blank. The integration component  110  of  FIG. 1  can treat the entire pre-integration scene as an adaptable part. Thus the entire pre-integration scene  600  can be replaced by integrating a dynamic element on the adaptable part. For example, two buildings and signs in pre-integration scene  600  can be replaced with a high school  620  in the post-integration scene. 
       FIG. 7  illustrates one embodiment of a pre-integration communication  700  and a post-integration communication  705 . In one embodiment, the pre-integration communication  700  and the post-integration communication  705  are streaming video. The pre-integration communication  700  can include story part A  710 , a commercial part  715  with ‘commercial A’, and story part B  720 . The commercial part  715  can be an adaptable part. The commercial part  715  in the pre-integration communication can be a commercial advertisement named ‘commercial A’. In one embodiment, the commercial advertisement is a 30-second video advertisement. 
     The integration component  110  of  FIG. 1  can integrate a dynamic element on the commercial part  715 . In one embodiment, the dynamic element is a 30-second video advertisement named ‘commercial B’. The post-integration communication can include story part A  710 , the commercial part  715  with ‘commercial B’, and story part B  720 . In one embodiment, ‘commercial A’ and ‘commercial B’ advertise one product, however ‘commercial B’ can be selected for integration because it is predicted to have a better influence on a recipient set or the recipient set is overexposed to ‘commercial A’ (e.g., a threshold of views for ‘commercial A’ is reached). In one embodiment, ‘commercial A’ and ‘commercial B’ are unrelated and/or advertise different products. Either, neither or both commercials can occupy the same advertising space during the same communication at different locations and for display to different recipient sets or subsets. 
       FIG. 8  illustrates one embodiment of a pre-integration communication  800  and a post-integration communication  805 . In one embodiment, the pre-integration communication  800  and the post-integration communication  805  are streaming video. The pre-integration communication  800  can include story part X  810 , an adaptable part  815  named ‘story part Y’, and story part Z  820 . In one embodiment, story part X  810  and story part Z  820  are adaptable parts. 
     The integration component  110  of  FIG. 1  can integrate a dynamic element on the adaptable part  815 . The dynamic element can be a video portion of the post-integration communication  805 . The dynamic element can be story part YY. Story part YY can replace story part Y seamlessly such that a user does not realize story part YY is a dynamic element integrated upon an adaptable part. In one embodiment, story part YY is an alternative ending or story part to story part Y. 
       FIG. 9  illustrates one embodiment of a media communication with a first view type  900  and a second view type  905 . The first view type  900  and the second view type  905  can be different views of the same media communication. The media communication can include story part X  910  and story part Z  915 . In the first view type  900 , an adaptable part  920  is shown. The adaptable part  920  can be where a ‘story part Y’ may be inputted. When the media communication is sent, two scenes can be supplied. A choice can be made on which scene to integrate and the integration component  110  of  FIG. 1  can integrate the scene. The second view type  905  shows two possible scenes as dynamic element A  925  and dynamic element B  930 . In one embodiment, dynamic element A  925  can be a romantic scene for a movie that has nudity while dynamic element B  930  can be a romantic scene for the movie without nudity. Selection on if dynamic element A  925  or dynamic element B  930  should be integrated can be based, at least in part, on a religious belief of the viewer set, a response to a question (e.g., a question asking the viewer set a content to display), and others. 
     In one embodiment,  FIGS. 6, 7, 8, and 9  are examples of where the dynamic portion is a scene of the communication and where the content is a replacement scene. In one embodiment,  FIGS. 7, 8 and 9  are examples of where the communication is a video and where the dynamic portion is a visual aspect of the video. 
       FIG. 10  illustrates one embodiment of a system  1000  with an evaluation component  1005 , an analysis component  1010 , and a calculation component  1015 . The system  1000  can include an identification component  105  to identify a media communication  115  with an adaptable part  120 . An integration component  110  can integrate a dynamic element  125  onto the adaptable part  120 . 
     In one embodiment, the dynamic element integration is associated with a cost. In one example, a company can be charged an amount of money for integrating the dynamic element  125  onto the adaptable part  120 . In one embodiment, a company can be charged an amount of money in exchange for having a number of dynamic elements integrated (e.g., over a period of time). In one example, different integrations carry different weight. A dynamic element  125  with a higher weight can be more expensive. In one example, a dynamic element  125  that is presented to a teenager can be given a higher weight (e.g., cost more) than a dynamic element  125  presented to an elderly couple. In one example, a dynamic element  125  integrated in an important scene in a story (e.g., a climactic ending) can be weighted higher that a dynamic element  125  integrated in a scene depicting a conversation of little importance in the story. In one example, a dynamic element  125  integrated prominently in a scene can be weighted higher than a dynamic element  125  integrated in a background of the scene. In one example, a dynamic element  125  integrated in a conversation (e.g., seamlessly replacing an actor saying ‘soda A’ with ‘soda B’) can be weighed higher than a dynamic element  125  integrated visually (e.g., a can of ‘soda A’ on a table being replaced with a can of ‘soda B’). The weight, cost, and/or value of a particular integration or set of integrations can be predetermined, or determined automatically based on algorithms that evaluate the action, timing, and/or placement in a media communication, audio or visual real estate (e.g., size, position, volume, emphasis, et cetera), and/or other factors. These examples are understood to be non-exhaustive, and other variations will be apparent to those skilled in the art. 
     An evaluation component  1005  can be used to evaluate the dynamic element  125  to produce a dynamic element evaluation result  1020 . An analysis component  1010  can analyze the media communication  115  according to a cost metric to produce a media communication analysis result  1025 . A calculation component  1015  can assign a cost characteristic  1030  to the dynamic element  115  based, at least in part, on the dynamic element evaluation result  102  and the media communication evaluation result  1025 . 
     In an embodiment, the evaluation component  1005 , analysis component  1010 , and/or calculation component  1015  operate before the media communication  115  is displayed (e.g., displayed to an end viewer). One or more of these components can identify one or more possible opportunities to integrate dynamic elements and classify available integration opportunities as a dynamic element set for any given portion of a communication. Dynamic elements of a potential dynamic element set can be individually evaluated or evaluated in subgroups by the evaluation component  1005 . The potential dynamic element set as a whole can also be evaluated by the evaluation component  1005 . Example analysis can include identifying a dynamic element  125 , identifying an appropriate size of the dynamic element  125  (e.g., if a small logo would be visually distorted if the small logo was integrated on a large billboard), identifying element dynamic element content, and others. 
     In one embodiment, the analysis component  1010  can analyze the media communication  115  according to a cost metric (e.g., a metric used to determine how expensive it is integrate on the adaptable part  120 ). In one example, the adaptable part  120  is classified by the analysis component  1010  as high price, medium price, or low price. In one embodiment, a near infinite number of price (or other) classifications can be assigned in these and other instances. Classification can be based, at least in part, on size of the adaptable part  120 , importance of a scene in a story upon which the adaptable part  120  resides, what individuals are viewing the media communication  115 , where the media communication  115  is being displayed (e.g., in a case of a three-tiered price system, a home of an upper-class neighborhood, a business, a sports bar, and others), and others. In one embodiment, adaptable parts overlap (e.g., one large adaptable part can also be two smaller adaptable parts). 
     Similar to that set forth above, inn some example embodiments, a dynamic element set can be determined for the adaptable part  120 . In one example, the media communication  115  is analyzed by the analysis component  1010 . Based on the media communication analysis result  1025 , adaptable parts can be identified and potential dynamic elements can be selected. 
     In one embodiment, the system  1000  notifies companies of a cost characteristic  1030  for integrating a dynamic element upon the adaptable part. The cost characteristic can be calculated by the calculation component  1015 . In one example, the cost characteristic  1030  is how much it costs to integrate a dynamic element  125  upon the adaptable part  120 . In other embodiments, the cost characteristic can relate to a particular communication, or a portion or attribute thereof, or other calculated or arbitrary values. The cost characteristic can include fixed and/or variable components. These descriptions of the cost characteristic are merely examples and not intended to limit realization of the cost characteristic, but rather intended to generally offer guidance as to its accomplishment with brevity. 
     In one embodiment, the cost characteristic  1030  is used in associating integration of the dynamic element  125  with a contract. In one example, the cost characteristic  1030  is how much of a contract term is met by integrating the dynamic element  125  upon the adaptable part  120 . A company can agree to pay a sum of money for a number of integrations. Some integrations can cost more than others (e.g., due to adaptable part weighing, dynamic element weighing, and other fixed and variable values). The cost characteristic  1030  can associate with a portion of the sum of money (e.g., the cost characteristic meets X % of the sum of money for the number of integrations). The cost characteristic may not be fixed for every conceivable integration, but can be flexible depending upon specific instances. For example, if an advertisement for an attorney in San Antonio is integrated onto an advertising space during a hockey game, the cost characteristic of integrations can vary inversely with the distance of a set of recipients from San Antonio, how many people watch the hockey game, the score of the hockey game, and others. In some embodiments, a threshold cost characteristic can be set, and a potential purchaser of dynamic integrations can opt out of paying for an integration if the threshold cost characteristic is not met. Referring back to the previous example, the hockey game may be broadcast nationally and feature teams from San Antonio, Tex. and Cleveland, Ohio. An adaptable part of the broadcast may be a board sign underneath a penalty box. The attorney in San Antonio may offer to pay for an advertisement for her services to be integrated on the board sign. The cost characteristic can be calculated based on audience exposure for the board time. In one embodiment, the cost characteristic goes up when a penalty occurs and/or when the board sign is shown. However, the cost characteristic can use desired exposure in calculation. In one example, since the game is broadcast nationally fans in Cleveland may see the game. An attorney in San Antonio may be of little to no value to the fans in Cleveland. Therefore, when fans in Cleveland see the board sign, the cost characteristic does not go up while when fans in San Antonio see the board sign the cost characteristic does go up. In one or more embodiments, the system  1000  can provide for an alternative dynamic element where a cost characteristic is above or below a threshold (e.g., integration is of too little value, integration is too costly). 
     In one embodiment, an adaptable part  115  is analyzed by the analysis component  1010  and the media communication analysis result  1025  is an adaptable part analysis result. The calculation component  1015  calculates a cost characteristic  1030  for integrating a dynamic element  120  upon the adaptable part  115 . In one example, companies are notified of the cost characteristic  1030 . These companies can determine if they pay for the integration. This determination can be made automatically, manually, a combination thereof. The determination can additionally be accomplished as a pre-scheduled event, in real-time, or a combination thereof. If a company agrees to pay for the integration, then the company can provide the dynamic element  120  (or a plurality thereof) and the integration component  110  can integration the dynamic element  120  upon the adaptable part  115 . 
     In one embodiment, the system  1000  identifies the adaptable part  120 , selects the dynamic element  125 , integrates the dynamic element  125  upon the adaptable part  120 , and determines a cost characteristic for the dynamic element  125 . In one example, the cost characteristic is a price for performing the integration. After the integration is performed, a company can be billed for the integration, a credit account can be debited, and others. While integration is discussed with payment, it is to be appreciated that integration can occur without payment or an associated financial cost. The cost characteristic (e.g., price) can be determined and flexible in ways similar to those described for the cost characteristic above, as well as other ways that are appreciable to those skilled in the art. 
       FIG. 11  illustrates one embodiment of a system  1100  with a monitor component  1105 . The system  1100  can include an identification component  105 , evaluation component  1005 , analysis component  1010 , integration component  110 , monitor component  1105 , and calculation component  1015 . In one embodiment, the evaluation component  1005 , analysis component  1010 , and/or calculation component  1015  can operate after the media communication  115  is displayed (e.g., displayed to an end viewer). 
     In one embodiment, the calculation component  1015  assigns a cost characteristic to the dynamic element  125  that is integrated on an adaptable part  120  of a media communication  115 . In one example, the cost characteristic can be an amount a company pays for dynamic element integration. 
     In one embodiment, a reaction to the dynamic element  125  can be used in determining the cost characteristic. The observation component  1105  can observe a reaction (e.g., viewer reaction, monitor reaction, and others) to the dynamic element  125 . The observation component  1105  can produce a dynamic element observation result  1110 . The dynamic element observation result  1110  can be used in assigning the cost characteristic. In one embodiment, the calculation component  1015  uses the dynamic element observation result  1105  to determine the price characteristic  1030 . 
     A company may be willing to pay more for an integrated dynamic element that has a high impact on a viewer set. A reaction of the viewer set can be observed and used in determining a final price. Example reaction can include, but is not limited to, what viewers watch the dynamic element  125 , how individuals feel emotionally after viewing the dynamic element  125 , attention span of individuals when dynamic element  125  is displayed, if a viewer purchases an advertised item presented in the dynamic element  125  (e.g., within a window of time), and others. 
     Where visual watching aspects are discussed herein, it is to be appreciated that other dynamic element appreciation can be applied as well. In one example, when a viewer set is discussed, the viewer set can watch television, listen to a radio, view pages the Internet, smell odors specific to a story (e.g., at a play, an sound emitting from a chair speaker), and others. These examples are but a few possible means of conveying subject matter to a user, and not considered to be a comprehensive list. However, one of ordinary skill in the art will appreciate the spirit of such description for purposes of setting forth the meaning of these and other features. 
       FIG. 12  illustrates one embodiment of a system  1200  with a collection component  1205  and a choice component  1210 . An auction can occur to determine a dynamic element  125  for integration on an adaptable part  120  of a media communication  115  by an integration component  110 . An identification component  105  can identify the media communication  115  and identify the adaptable part  120  of the media communication  115 . 
     In one embodiment, an auction component  1215  can hold an auction to determine what dynamic element  125  is integrated upon the adaptable part  120 . The auction component  1215  can notify entities through a notification that an adaptable part  120  is available for integration. The notification can include, for example, a description of a nature of the adaptable part  120 , physical dimensions of the adaptable part  120 , expected cost for integrating dynamic element  125  on the adaptable part  120 , information related to a scene upon which the adaptable part  120  is located (e.g., actors in the scene, time frame of the scene, length of the scene, and others), and others. In one embodiment, the auction component  1215  can select bidders upon which the notification is sent based, at least in part, on content of the scene. 
     In one embodiment, bidding is open (e.g., the notification is sent over open airwaves and a company receiving the notification can bid). In one embodiment, bidding is semi-closed (e.g., the notification is sent over open airwaves and registered companies can bid). In one embodiment, bidding is closed (e.g., the notification is targeted to companies and targeted companies can bid). 
     Bidders can evaluate the notification and determine if a bid should be submitted and/or contents of the bid. Contents of the bid can include amount paid for integration, restrictions for integration, the dynamic element  125  (e.g., dynamic element to use if the bid is selected), and others. The collection component  1205  can receive a bid set associated with dynamic element integration (e.g., a set of bids for integrating the dynamic element  125  on the adaptable part  120  of the media communication  115 ). 
     Bidding can occur automatically, manually, a combination thereof a variety of constraints can be predetermined to resolve bidding in an preset fashion ahead of time, in real-time, or a combination thereof. In this way, determination of dynamic elements can be determined on-the-fly and some sets or subsets can even be split between a plurality of possible dynamic elements in some embodiments. 
     In one example, two bidders submit bids: Bidder A  1220  and Bidder B  1225 . The bid set can include three bids (e.g., bid A 1   1230 , bid A 2   1235 , and bid B  1240 ). Bidder A  1220  can submit two bids: bid A 1   1230  and bid A 2   1235 . In one example, bid A 1   1230  provides a smaller payment and an option of a dynamic element  125  for the integration component  110  to integrate while bid A 2   1235  provides a higher payment and a specific dynamic element to integrate. Bid A 1   1230 , bid A 2   1235 , and bid B  1240  can bid on one adaptable part  120 . In one embodiment, a bid does not include the dynamic content  125  (e.g., the system  1200  is notified of the dynamic content  125  after a bid is accepted). 
     A choice component  1210  can select a winning bid from the bid set. The dynamic element  125  can be associated with the winning bid (e.g., the winning bid is for a dynamic element  125  to be integrated). In one embodiment, the choice component  1210  selects the winning bid based, at least in part, on a bid evaluation result. The bids can be evaluated to produce a bid evaluation result. In one embodiment, the bid evaluation result includes a highest paying bid. In one example, the choice component  1210  selects a highest paying bid. This is one example of a means of selecting a bid, and several alternative selections can be readily ascertained by those skilled in the art. 
     In one embodiment, the choice component  1210  selects the winning bid based, at least in part, on weighing factors of bids. In one example, bid A 1   1230  and bid A 2   1235  offer more money than bid B  1240 . However, a dynamic element associated with bid B  1240  is more appropriate in a scene of the media communication  115  than a dynamic element associated with bid A 1   1230  and bid A 2   1235 . In one example, a corner bar is shown in the scene and the dynamic element of bid B  1240  is a beer can while the dynamic element of bid A 1   1230  and bid A 2   1235  is a soda can. The choice component  1210  can weigh an importance of appropriateness against an amount of money offered for a dynamic element to produce the bid evaluation result. The choice component  1210  can use the bid evaluation result to select a winning bid. 
     In one embodiment, the choice component  1210  selects a bid that is first-in-time as the winning bid. The auction component  1215  can send a notice that the adaptable part  120  is available for integration of a dynamic element  125 . A first bid to respond and/or provide a dynamic element  125  can be selected as the winning bid. 
     In one embodiment, the auction component  1215  functions on passive bids. In one example, a passive bid is a bid submitted without solicitation. The bid can be retained (e.g., in storage of the auction component  1215 ) and when an appropriate integration opportunity occurs, then the passive bid can be consulted and user in determining an integration. In one example, an active bid is a bid provided in response to a bid request and/or a bid for a specific integration opportunity. Bidders can submit bids for integration of a dynamic element and the collection component  1205  can receive the submitted bids. When an adaptable part  120  is identified, the received bids can be analyzed and based on this analysis the choice component  1210  can select a bid. In one embodiment, the auction component  1215  can hold a bid queue (or plurality thereof). 
     In one embodiment, the auction component  1215  engages in multiple rounds of bidding and/or leverages bids against one another. In one example, two rival soda companies (e.g., bidder A  1220  and bidder B  1225 ) can bid for placement of their can in a scene for a particular viewer set (e.g., a specific home, to teenagers attending public high schools, and others). The collection component  1205  can receive and analyze bids from the soda companies. If a bid from bidder A  1220  is better than a bid from bidder B  1225 , then the auction component  1215  can notify bidder B. In one example, the auction component  1215  notifies bidder B  1225  of the terms of the bid from bidder A  1220  and asks bidder B  1225  to beat the bid from bidder A. In one example, the auction component  1215  determines a cost characteristic (e.g., how much a bidder pays for dynamic content to be integrated) for bidder B  1225  to beat the bid from bidder A  1220 . Multiple rounds of bidding can occur until a winning bid is selected (e.g., other bidders drop out). These rounds can be completed on an arbitrary schedule, on a rolling timetable according to a communication, real-time, or combinations thereof. Other timing schemes for auction-type management are readily appreciable to those skilled in the art, and the foregoing is intended merely to provide some options available to realize the features described supra. 
     In one embodiment, the auction component  1215  uses at least one artificial intelligence technique. In one example, artificial intelligence techniques are used to determine a tiebreak for tied bids. In one example, a more loyal bidder is selected by the choice component  1210 . 
     In one embodiment, at least part of the auction component  1215  functions before the media communication  115  leaves the communication provider  205  of  FIG. 2 . In one embodiment, at least part of the auction component  1215  functions before the media communication  115  leaves the distributor  210  of  FIG. 2 . The media communication  115  can be integrated with different dynamic elements depending on an intended target audience. In one example, distribution is based, at least in part, on a dynamic element  125 . In one example, a first version of the media communication  115  is distributed to a first set of disclosure units due to being integrated with a first dynamic element while a second version of the media communication is distributed to a second set of disclosure units due to being integrated with a second dynamic element. In one embodiment, at least part of the auction component  1215  functions while the media communication  115  is retained on the disclosure unit  225  of  FIG. 2 . 
       FIG. 13  illustrates one embodiment of a system  1300  with an identification component  1305  and a presentment component  1310 . A user can be provided an incentive for watching a media communication (e.g., watching a television program). The incentive can be interactive, passive (e.g. a user accumulates points for watching content), and/or others. Various benefits can be provided to a user in order to increase an influence of one or more communications. Such benefits can include one or more coupons, credits, reductions, accounts, or discounts on cable, Internet or other communication service bills. Such incentives are merely exemplary, and not considered an exhaustive list of possible incentives for viewer sets. 
     An identification component  105  can identify a media communication. Identification can be general (e.g., a media communication is present in a system), specific (e.g., a media communication with characteristics X, Y, and Z is present in a system), passive (e.g., a media communication is sent through the identification component  105 ), active (e.g., the identification component  105  seeks out media communications on a system), communicated (e.g., another entity sends a notice to the identification component  105  that a signal is a media communication), and/or be otherwise categorized. 
     A presentment component  1305  can cause an advertisement that is part of the media communication to be presented. In one embodiment, the presentment component  1305  causes the advertisement to be displayed on a monitor. In one embodiment, the presentment component causes the advertisement to be presented on a television (e.g., the advertisement discloses a real-time opportunity that is a user interactive real-time opportunity). 
     In one embodiment, the advertisement discloses a real-time opportunity. In one example real-time opportunity, if a user performs a certain function, then the user will be provided an incentive (e.g., provide a coupon, provided a free sample, provided a discount on a bill, provided a credit, be placed in a raffle to win a prize, and/or others). 
     An advertisement that is presented to a user can be interactive with the user. In one example, a user can watch television. An advertisement  1315  can be displayed that the user can receive a coupon for a product. In one example, the user can press a button on their remote control to order the coupon. In response to the user pressing the button, a mailing system can cause the coupon to be sent to the user (e.g., by way of standard mail, electronic mail, text massage, and/or others). 
       FIG. 14  illustrates one embodiment of a system  1400  that includes an identification component  105  and an integration component  110 . The identification component can identify a media communication  115  with an adaptable part  120 . An integration component  110  can seamlessly integrate a dynamic element upon the media communication  115 . 
     In one embodiment, the system  100  produces two media communication versions: a first media communication version  1405  and a second media communication version  1410 . The first media communication version  1405  can be integrated with a first dynamic element  1415  while the second media communication version  1410  can be integrated with a second dynamic element  1420 . 
     In one embodiment, the first dynamic element  1415  advertises a first product and the second dynamic element  1420  advertises a second product. In one example, the first product and the second product are produced by one company. In one example, the first product and the second product are produced by different companies. In one embodiment, the first dynamic element  1415  and the second dynamic element  1420  advertise one product, but are different advertisements. 
     In one embodiment, the system  100  works with a single entity to allow different dynamic elements to be displayed to different people at one time. In one example, a financial services company can target one message to high income homes, another to mid-income homes, and a third to lower income households. The identification component  105  can identify incomes of households and/or identify a media communication  115  selected by the financial services company. The integration component  110  can integrate one message into a media communication version that is sent to high income homes (e.g., a message advertising mutual funds with high minimum initial investment amounts), one message into a media communication version that is sent to mid-income homes (e.g., a message advertising mutual funds with low minimum initial investment amounts), and a third media communication version that is sent to low-income homes (e.g., a message advertising credit card consolidation). 
     The following methodologies are described with reference to figures depicting the methodologies as a series of blocks. These methodologies may be referred to as methods, processes, and others. While shown as a series of blocks, it is to be appreciated that the blocks can occur in different orders and/or concurrently with other blocks. Additionally, blocks may not be required to perform a methodology. For example, if an example methodology shows blocks  1 ,  2 ,  3 , and  4 , it may be possible for the methodology to function with blocks  1 - 2 - 4 ,  1 - 2 ,  3 - 1 - 4 ,  2 ,  1 - 2 - 3 - 4 , and others. Blocks may be wholly omitted, re-ordered, repeated or appear in combinations not depicted. Individual blocks or groups of blocks may additionally be combined or separated into multiple components. Furthermore, additional and/or alternative methodologies can employ additional, not illustrated blocks, or supplemental blocks not pictured can be employed in some models or diagrams without deviating from the spirit of the features. In addition, at least a portion of the methodologies described herein may be practiced on a computer-readable medium storing computer-executable instructions that when executed by a computer cause the computer to perform a methodology. 
       FIG. 15  illustrates one embodiment of a method  1500  that includes making a selection. The method  1500  can be used to select information content for integration within a media communication. At  1505 , the method  1500  includes making a selection (e.g., selecting) an information content for integration within a media communication. In one embodiment, selection of the information content can be based, at least in part, on a local viewer set. In one embodiment,  1505  includes selecting a dynamic element to integrate upon an adaptable part of the media communication. At  1510 , controlling the information content to integrate within the media communication can occur. 
       FIG. 16  illustrates one embodiment of a method  1600  that includes selecting an information content. At  1605 , the method  1600  includes making a selection (e.g., selecting) an information content for integration within a media communication. Selection of the information content can be based on at least one factor. 
     In one embodiment, selection of the information content can be based, at least in part, on a local viewer set (e.g., one or more viewers). In one example, specific individuals viewing or anticipated to view the media communication can be evaluated based on age, race, gender, sexual orientation, viewing history, personal preferences, career, income, recent purchases, and/or other demographic or personal characteristics. A result from this evaluation can be used in selecting the content. In one example, an artificial intelligence component can be used to determine content to select. In one example, the local viewer set votes for the information content that the local viewer set would like to see integrated in the media communication. 
     In one embodiment, selection of the information content can be based, at least in part, on a viewing history of the local viewer set. In one example, the local viewer set can watch television. As the viewer set watches television, the viewing history can be obtained. The viewing history can be analyzed and user to select the information content. In one example, if the viewer set historically watches more cartoons, the integration content can be selected that is in cartoon form where appropriate. 
     In one embodiment, selection of the information content can be based, at least in part, on a demographic information set of the local viewer set. Example demographic information can include age, race, gender, sexual orientation, career, income, residence, and other personal details. Viewers of the local viewer set can be classified into demographic groups. The demographic groups can be used in selecting information content. In one example, a college-age young adult can be shown information content for a bar while a junior-high child can be shown information content for a batting cage location. In one example, a local viewer set is one user from Cleveland, Ohio that is on a flight from Miami, Fla. to Las Vegas, Nev. Due to the context of a user situation (e.g., where the user is flying to, where the user is flying from, and others), advertisements can be selected that are for Miami and Las Vegas (e.g., advertisements are displayed on a personalized screen on a back of a seat in front of the user). In addition, advertisements for locations can be selected for Cleveland due to that being the user&#39;s home. However, if a passenger sitting next to the user is from Ames, Iowa, then advertisements for establishments in Ames can be selected. A group of advertisements can be selected and leveraged off of one another (e.g., so a user does not become over exposed, so advertisements do not inherently compete with one another, to keep a user&#39;s attention, et cetera). 
     In one embodiment, selection of the information content can be based, at least in part, on a local viewer set and a contract agreement. The contract agreement can be an agreement between a provider of information content and an integrator. If metrics established by the provider are met (e.g., the viewer set meets certain criteria), then the content provider can select content to meet the contract agreement (e.g., provider X number of integrations to a type of viewer set, integrate an information content to a type of viewer set over a window of time, and others). 
     In one embodiment, selection of the information content can be based, at least in part, on a local viewer set and a financial characteristic of the information content. The financial characteristic can include an amount offered for the integration, a cost associated with performing an integration, a negative detriment associated with integration (e.g., an integration that may repulse the local view set and cause the viewer set to watch less content and thus possibly lead to less revenue), and others. In one embodiment, a cheapest information content to integrate can be selected. In other embodiments, various value propositions comprising one or more of fixed and variable metrics can be utilized to select content to integrate. 
     In one embodiment, selection of the information content can be based, at least in part, on a local viewer set and an appropriateness characteristic of the information content in relation to the local viewer set. The appropriateness characteristic of the information content in relation to the local viewer set can relate to age, religion, personal beliefs, life experience, viewer set mood, contextual information, and other personal preferences not listed for purposes of brevity. In one example, it may be undesirable to show objectionable content to children. Therefore, a cheapest information content may not be selected because children or parents of children may find the cheapest information content objectionable and a second-cheapest content may be then selected. In one embodiment, content that is more appropriate than alternative content may be selected. In one example, if the viewer set is in a bad mood, a more cheerful information content may be selected. 
     In one embodiment, selection of the information content can be based, at least in part, on the local viewer set and an appropriateness characteristic of the information content in relation to a context of the media communication. The appropriateness characteristic of the information content in relation to a context of the media communication can include if the information content makes sense in a plot of the media communication (e.g., it may be appropriate for a child in the media communication to drink from a soda can, but integrating a beer may be inappropriate), if the information content makes sense in a setting (e.g., a sports car may not be appropriately integrated in an ocean scene), the information content “makes sense” in a context or time period (e.g., a revolver may not be appropriate to integrate in a story set in medieval times), and others. 
     In one embodiment, the information content is an advertisement. In one embodiment, the advertisement can be a persuasive notification. In one embodiment, the advertisement is a persuasive notification for a viewer to purchase an item. In one embodiment, the information content integrates within the media communication by replacing a media communication advertisement. In one example, at least a portion of the media communication advertisement is part of a scheduled break in the media communication. In one example, at least a portion of the media communication advertisement is at least part of a scene of the media communication. 
     At  1610 , the information content can be controlled. In one embodiment, controlling the information content to integrate within the media communication can occur. In one example, a signal is sent to an integration component. The signal can notify the integration component what information content to integrate, where to integrate the information content, provide authorization, and others. In one embodiment, the information content is controlled to display as integrated within the media communication. In one example, a signal is sent to a disclosure unit. The signal can include the media communication integrated with the information content and an instruction to display the media communication. 
     At  1615 , masking of a media communication content can occur. In one embodiment, the media communication is produced with content. In order for specific content to be integrated on the media content, the produced content can be masked. Masking can include suppressing the media communication content, changing a pointer to the media communication content, and others. 
     At  1620 , replacing the media communication content with the information content occur. In one embodiment, the replacement occurs in conjunction with masking the media communication content. In one embodiment, a direct replacement occurs. In one example, a soda can that is the media communicant content can be replaced with a beer can that is the information content. In one embodiment, a modified replacement occurs. In one example, a soda can that is the media communicant content can be replaced with a beer bottle that is the information content. A modification of the media communication can occur to seamlessly integrate the beer bottle in place of the soda can. In one embodiment,  1615  and  1620  combine to control the information content to integrate within the media communication can occur. 
       FIG. 17  illustrates one embodiment of a method  1700  that includes identifying a media communication. Multiple parties can compete or intend to place a dynamic element on one adaptable part of a media communication. The adaptable part can be a part of a scene, a commercial break, and others. In one embodiment, the adaptable part is configured to integrate with one dynamic element. If bidding parties cannot be accommodated, then a bidder can be selected. The selected bidder can have their dynamic content integrated upon the adaptable part. 
     At  1705 , a media communication is identified. In one embodiment, the media communication is evaluated and a determination is made based on the evaluation on if an adaptable part exists in the media communication. 
     At  1710 , a notification can be created. The notification can be used to notify potential bidders of an opportunity to have dynamic content integrated upon the adaptable part. Creating the notification can include determining a data set for the notification. In one example, the notification can include parameter information for the adaptable part, a target audience of the media communication, an expected audience of the media communication, a suggested dynamic element type, persuasive information on why to bid on an adaptable part, and others. Such notification parameter information, like other examples provided herein, is intended as only an exemplary list, and not a limiting series. Such examples provide a small number of possibilities among those appreciable by actors skilled in the art. 
     At  1715 , a bid request is sent. In one embodiment, a potential bidder set is identified. The potential bidder set can be bidders predicted to be likely bidders. The notification can be sent to the potential bidder set. In one embodiment, the notification is sent out to one or more entities on a list. In one embodiment, the notification is sent out on open airways. 
     At  1720 , bids can be collected. In one embodiment, collected bids are bids submitted by at least one entity in response to the notification. In one embodiment, unsolicited bids are collected. 
     At  1725 , bids can be evaluated (e.g., collected bids are evaluated). Bid evaluation can include parameter information for the dynamic element, a target audience of the dynamic element, an expected audience of the media communication, a price, a price formula, persuasive information on why the dynamic element should be selected, and others. 
     At  1730 , a determination can be made for a winning bid. In one embodiment, a selection is made on a winning bid. The selection can be based on price offered, appropriateness, relationship with a bidder, outstanding contracts with the bidder, and others. In one embodiment the determination is a determination if a qualifying bid exists. In one example, no bid is submitted. In one example, at least one bid is submitted, but a qualifying bid does not exist (e.g., a bid does not offer money or does not offer enough money). 
     If there is not a winning bid, then the media communication can be disclosed at  1735 . In one embodiment, the media communication is disclosed without a dynamic element integrated on the adaptable part. In one embodiment, a dynamic element is integrated that is not associated with a bidding process and then the media communication is disclosed. In one embodiment, a non-advertisement dynamic element is integrated into the adaptable part and then the media communication is disclosed. In one embodiment, a default dynamic element is integrated into the adaptable part and then the media communication is disclosed. 
     If there is a winning bid, then a dynamic element can be integrated upon the adaptable part at  1740 . At  1745 , a determination can be made on if disclosure of the media communication is local or remote (e.g., local or remote to a computer-readable medium operating the method  1700 ). If the disclosure is remote, then the media communication integrated with the dynamic element can be transmitted at  1750 . If disclosure is local, then the media communication integrated with the dynamic element can be disclosed at  1755 . 
       FIG. 18  illustrates one embodiment of a method  1800  that includes integrating content. At  1805 , a media communication can be identified. The media communication can be a television program with an advertisement portion. It may be possible for the advertisement portion to be a user interactive real-time opportunity. In one example, a content provider sends a message to an identification component that a real-time opportunity should be disclosed to a user. 
     At  1810 , content provider metadata can be evaluated. This metadata can include users the content provider wants to receive the opportunity, a cost associated with the opportunity (e.g., payment to an integrating unit, payment to a user, and others), trustworthiness of a content provider, and a wide assortment of other metadata. 
     At  1815 , a user can be evaluated. In one example, the opportunity is disclosed to users designated as loyal customers while non-loyal customers do not receive the opportunity. A result of user evaluation can be compared with constraints associated with the opportunity. In one embodiment, a media communication version is selected (e.g., a loyal customer version or a non-loyal customer version). 
     At  1820 , a determination can be made with respect to whether a real-time opportunity should be presented to a user. If the determination is positive, then at  1825  interactive content (e.g., the real-time opportunity that is information content) can be selected. Selection can be based on user viewing history, user demographic data, past purchases of the user, and other considerations. 
     At  1825 , selected content can be integrated. At  1830 , after selected content is integrated or if the determination from  1820  is negative, the media communication can be disclosed (e.g., cause the media communication to be presented). 
       FIG. 19  illustrates one embodiment of a method  1900  that includes identifying a media communication. At  1905 , a media communication can be identified. At  1910 , there can be selecting an information content for integration within a media communication based, at least in part, on a local viewer set. At  1915 , the information content can integrate within the media communication. This can include integrating the information content (e.g., dynamic element) with an adaptable part of the media communication. In one embodiment, the dynamic element is integrated seamlessly with the media communication. At  1920 , there can be an advertisement that is part of the media communication to be presented. In one embodiment, the advertisement is the information content. In one embodiment, the advertisement discloses a real-time opportunity. 
     In one example, data structures may be constructed that facilitate storing data on a computer-readable medium and/or in a data store. Thus, in one example, a computer-readable medium may store a data structure that includes data associated with methods  1500 ,  1600 ,  1700 ,  1800  and  1900  in  FIGS. 15, 16, 17, 18, and 19  respectively. In one embodiment, the computer-readable medium can be part of the communication provider  205  of  FIG. 2 , the distributor  210  of  FIG. 2 , the satellite  215  of  FIG. 2 , the relay  220  of  FIG. 2 , the disclosure unit  225  of  FIG. 2 , or a combination thereof. 
       FIG. 20  illustrates one embodiment of a system  2000  that may be used in practicing at least one aspect disclosed herein. The system  2000  includes a transmitter  2005  and a receiver  2010 . In one or more embodiments, the transmitter  2005  can include reception capabilities and/or the receiver  2010  can include transmission capabilities. The transmitter  2005  and receiver  2010  can each function as a client, a server, and others. The transmitter  2005  and receiver  2010  can each include a computer-readable medium used in operation. The computer-readable medium may include instructions that are executed by the transmitter  2005  or receiver  2010  to cause the transmitter  2005  or receiver to perform a method. The transmitter  2005  and receiver  2010  can engage in a communication with one another. This communication can over a communication medium. Example communication mediums include an intranet, an extranet, the Internet, a secured communication channel, an unsecure communication channel, radio airwaves, a hardwired channel, a wireless channel, and others. Example transmitters  2005  include a base station, a personal computer, a cellular telephone, a personal digital assistant, and others. Example receivers  2010  include a base station, a cellular telephone, personal computer, personal digital assistant, and others. The example network system  2000  may function along a Local Access Network (LAN), Wide Area Network (WAN), and others. In one embodiment, aspects disclosed herein, including communication across the network system  2000  can include security measures (e.g., encryption, decryption, keys, and others). The aspects described are merely an example of network structures and intended to generally describe, rather than limit, network and/or remote applications of features described herein. 
       FIG. 21  illustrates one embodiment of a system  2100 , upon which at least one aspect disclosed herein can be practiced. In one embodiment, the system  2100  can be considered a computer system that can function in a stand-alone manner as well as communicate with other devices (e.g., a central server, communicate with devices through data network (e.g., Internet) communication, etc). Information can be displayed through use of a monitor  2105  and a user can provide information through an input device  2110  (e.g., keyboard, mouse, touch screen, etc.). In one embodiment, the monitor  2105  is used to display the media communication. A connective port  2115  can be used to engage the system  2100  with other entities, such as a universal bus port, telephone line, attachment for external hard drive, and the like. Additionally, a wireless communicator  2120  can be employed (e.g., that uses an antenna) to wirelessly engage the system  2100  with another device (e.g., in a secure manner with encryption, over open airwaves, and others). A processor  2125  can be used to execute applications and instructions that relate to the system  2100 . Storage can be used by the system  2100 . The storage can be a form of a computer-readable medium. Example storage includes random access memory  2130 , read only memory  2135 , or nonvolatile hard drive  2140 . 
     The system  2100  may run program modules. Program modules can include routines, programs, components, data structures, logic, etc., that perform particular tasks or implement particular abstract data types. The system  2100  can function as a single-processor or multiprocessor computer system, minicomputer, mainframe computer, laptop computer, desktop computer, hand-held computing devices, microprocessor-based or programmable consumer electronics, and the like. 
     It is to be appreciated that aspects disclosed herein can be practiced through use of artificial intelligence techniques. In one example, a determination or inference described herein can, in one embodiment, be made through use of a Bayesian model, Markov model, statistical projection, neural networks, classifiers (e.g., linear, non-linear, etc.), using provers to analyze logical relationships, rule-based systems, or other technique. 
     While example systems, methods, and so forth have been illustrated by describing examples, and while the examples have been described in considerable detail, it is not the intention of the applicants to restrict or in any way limit the scope of the appended claims to such detail. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the systems, methods, and so on described herein. Therefore, innovative aspects are not limited to the specific details, the representative apparatus, and illustrative examples shown and described. Thus, this application is intended to embrace alterations, modifications, and variations that fall within the scope of the appended claims. 
     Functionality described as being performed by one entity (e.g., component, hardware item, and others) may be performed by other entities, and individual aspects can be performed by a plurality of entities simultaneously or otherwise. For example, functionality may be described as being performed by a processor. One skilled in the art will appreciate that this functionality can be performed by different processor types (e.g., a single-core processor, quad-core processor, etc.), different processor quantities (e.g., one processor, two processors, etc.), a processor with other entities (e.g., a processor and storage), a non-processor entity (e.g., mechanical device), and others. 
     In addition, unless otherwise stated, functionality described as a system may function as part of a method, an apparatus, a method executed by a computer-readable medium, and other embodiments may be implemented in other embodiments. In one example, functionality included in a system may also be part of a method, apparatus, and others. 
     Where possible, example items may be combined in at least some embodiments. In one example, example items include A, B, C, and others. Thus, possible combinations include A, AB, AC, ABC, AAACCCC, AB. Other combinations and permutations are considered in this way, to include a potentially endless number of items or duplicates thereof