Patent Publication Number: US-7900224-B1

Title: Method and apparatus for utilizing an audible signal to induce a user to select an E-commerce function

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application is a Continuation-in-Part of U.S. patent application Ser. No. 09/378,221 entitled “METHOD AND APPARATUS FOR ACCESSING A REMOTE LOCATION BY SCANNING AN OPTICAL CODE,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,745,234, issued on Jun. 1, 2004, which is a Continuation-in-Part of U.S. patent application Ser. No. 09/151,471 entitled “METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK,” filed on Sep. 11, 1998, now abandoned. Ser. No. 09/378,221 is also a Continuation-in-Part of U.S. patent application Ser. No. 09/151,530 entitled “METHOD FOR CONTROLLING A COMPUTER WITH AN AUDIO SIGNAL,” filed on Sep. 11, 1998, issued on Aug. 1, 2000 as U.S. Pat. No. 6,098,106. The present application being related to the following U.S. Patent Applications: Ser. No. 09/378,219 entitled “INTERACTIVE DOLL,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,629,133, issued on Sep. 30, 2003; Ser. No. 09/378,222 entitled “METHOD AND APPARATUS FOR EMBEDDING ROUTING INFORMATION TO A REMOTE WEB SITE IN AN AUDIO/VIDEO TRACK,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,970,914, issued on Nov. 29, 2005; Ser. No. 09/378,220 entitled “METHOD AND APPARATUS FOR CONTROLLING A COMPUTER FROM A REMOTE LOCATION,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,526,449, issued on Feb. 25, 2003; Ser. No. 09/378,216 entitled “METHOD FOR CONTROLLING A COMPUTER USING AN EMBEDDED UNIQUE CODE IN THE CONTENT OF VIDEO TAPE MEDIA,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,643,692, issued on Nov. 4, 2003; Ser. No. 09/378,218 entitled “METHOD FOR CONTROLLING A COMPUTER USING AN EMBEDDED UNIQUE CODE IN THE CONTENT OF DVD MEDIA,” filed on Aug. 19, 1999, now U.S. Pat. No. 7,010,577, issued on Mar. 7, 2006; Ser. No. 09/378,217 entitled “METHOD FOR CONTROLLING A COMPUTER USING AN EMBEDDED UNIQUE CODE IN THE CONTENT OF CD MEDIA,” filed on Aug. 19, 1999, now U.S. Pat. No. 7,043,536, issued May 9, 2006; Ser. No. 09/378,215 entitled “METHOD FOR CONTROLLING A COMPUTER USING AN EMBEDDED UNIQUE CODE IN THE CONTENT OF DAT MEDIA,” filed on Aug. 19, 1999, now U.S. Pat. No. 6,615,268, issued Sep. 2, 2003; Ser. No. 09/382,427 entitled “METHOD AND APPARATUS FOR OPENING AND LAUNCHING A WEB BROWSER IN RESPONSE TO AN AUDIBLE SIGNAL,” filed on Aug. 24, 1999, now U.S. Pat. No. 6,829,650, issued on Dec. 7, 2004; Ser. No. 09/382,426 entitled “METHOD AND APPARATUS FOR COMPLETING, SECURING AND CONDUCTING AN E-COMMERCE TRANSACTION,” filed on Aug. 24, 1999, pending; Ser. No. 09/382,424 entitled “METHOD AND APPARATUS FOR TRACKING USER PROFILE AND HABITS ON A GLOBAL NETWORK,” filed on Aug. 24, 1999, now U.S. Pat. No. 6,836,799, issued on Dec. 28, 2004; Ser. No. 09/382,425 entitled “METHOD AND APPARATUS FOR DIRECTING AN EXISTING PRODUCT CODE TO A REMOTE LOCATION,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,228,282, issued on Jun. 5, 2007; Ser. No. 09/382,373 entitled “METHOD AND APPARATUS FOR LAUNCHING A WEB SITE WITH NON-STANDARD CONTROL INPUT DEVICE,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,117,240, issued on Oct. 3, 2006; Ser. No. 09/382,374 entitled “METHOD AND APPARATUS FOR ALLOWING A BROADCAST TO REMOTELY CONTROL A COMPUTER,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,792,696, issued on Sep. 7, 2010; Ser. No. 09/382,371 entitled “METHOD AND APPARATUS FOR LAUNCHING A WEB BROWSER IN RESPONSE TO SCANNING OF PRODUCT INFORMATION,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,440,993, issued on Oct. 21, 2008; Ser. No. 09/382,372 entitled “METHOD AND APPARATUS FOR MATCHING A USER&#39;S USE PROFILE IN COMMERCE WITH A BROADCAST,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,284,066, issued on Oct. 16, 2007; Ser. No. 09/382,421 entitled “METHOD USING DATABASE FOR FACILITATING COMPUTER BASED ACCESS TO A LOCATION ON A NETWORK AFTER SCANNING A BARCODE DISPOSED ON A PRODUCT,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,424,521, issued on Sep. 9, 2008; Ser. No. 09/382,420 entitled “DIGITAL ID FOR SELECTING WEB BROWSER AND USE PREFERENCES OF A USER DURING USE OF A WEB APPLICATION,” filed on Aug. 24, 1999, now U.S. Pat. No. 6,826,592, issued on Nov. 30, 2004; Ser. No. 09/382,422 entitled “UNIQUE ID FOR IDENTIFYING A USER AND FACILITATING AN E-COMMERCE TRANSACTION,” filed on Aug. 24, 1999, now abandoned; Ser. No. 09/382,377 entitled “METHOD AND APPARATUS FOR LINKING A WEB BROWSER LINK TO A PROMOTIONAL OFFER,” filed on Aug. 24, 1999, pending; Ser. No. 09/382,376 entitled “METHOD AND APPARATUS FOR CONTROLLING A USER&#39;S PC THROUGH AN AUDIO/VISUAL BROADCAST TO ARCHIVE INFORMATION IN THE USER&#39;S PC,” filed on Aug. 24, 1999, now U.S. Pat. No. 6,697,949, issued on Feb. 24, 2004; Ser. No. 09/382,375 entitled “METHOD AND APPARATUS FOR UTILIZING AN EXISTING PRODUCT CODE TO ISSUE A MATCH TO A PREDETERMINED LOCATION ON A GLOBAL NETWORK,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,159,037, issued on Jan. 2, 2007; Ser. No. 09/379,699 entitled “NETWORK ROUTING UTILIZING A PRODUCT CODE,” filed on Aug. 24, 1999, now U.S. Pat. No. 7,321,941, issued on Jan. 22, 2008; and Ser. No. 09/379,700 entitled “METHOD FOR INTERCONNECTING TWO LOCATIONS OVER A NETWORK IN RESPONSE TO USING A TOOL,” filed on Aug. 24, 1999, now U.S. Pat. No. 6,701,354, issued on Mar. 2, 2004. 
    
    
     TECHNICAL FIELD OF THE INVENTION 
     The present invention is related to a method of computer control and, more particularly, to a system for utilizing an audible signal to induce a user to select an e-commerce function. 
     BACKGROUND OF THE INVENTION 
     With the growing numbers of computer users connecting to the “Internet,” many companies are seeking the substantial commercial opportunities presented by such a large user base. For example, one technology which exists allows a television (“TV”) signal to trigger a computer response in which the consumer will be guided to a personalized web page. The source of the triggering signal may be a TV, video tape recorder, or radio. For example, if a viewer is watching a TV program in which an advertiser offers viewer voting, the advertiser may transmit a unique signal within the television signal which controls a program known as a “browser” on the viewer&#39;s computer to automatically display the advertiser&#39;s web page. The viewer then simply makes a selection which is then transmitted back to the advertiser. 
     In order to provide the viewer with the capability of responding to a wide variety of companies using this technology, a database of company information and Uniform Resource Locator (“URL”) codes is necessarily maintained in the viewer&#39;s computer, requiring continuous updates. URLs are short strings of data that identify resources on the Internet: documents, images, downloadable files, services, electronic mailboxes, and other resources. URLs make resources available under a variety of naming schemes and access methods such as HTTP, FTP, and Internet mail, addressable in the same simple way. URLs reduce the tedium of “login to this server, then issue this magic command . . . ” down to a single click. The Internet uses URLs to specify the location of files on other servers. A URL includes the type of resource being accessed (e.g., Web, gopher, FTP), the address of the server, and the location of the file. The URL can point to any file on any networked computer. Current technology requires the viewer to perform periodic updates to obtain the most current URL database. This aspect of the current technology is cumbersome since the update process requires downloading information to the viewer&#39;s computer. Moreover, the likelihood for error in performing the update, and the necessity of redoing the update in the event of a later computer crash, further complicates the process. Additionally, current technologies are limited in the number of companies which may be stored in the database. This is a significant limitation since world-wide access presented by the Internet and the increasing number of companies connecting to perform on-line E-commerce necessitates a large database. 
     SUMMARY OF THE INVENTION 
     The present invention disclosed and claimed herein comprises a method for delivering advertising to a consumer over a broadcast media/global communication network combination. An advertisement broadcast is generated comprised of a general program and associated advertising dispersed therethrough for broadcast over a broadcast media which is directed to a general class of consumers. Unique information is embedded in the broadcast for inducing a consumer to access a desired advertiser&#39;s location on the global network system over a personal computer-based system. The advertisement broadcast is then broadcast to the potential class of consumers with the embedded unique information therein. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       For a more complete understanding of the present invention and the advantages thereof, reference is now made to the following description taken in conjunction with the accompanying Drawings in which:  FIG. 1  illustrates a block diagram of the preferred embodiment; 
         FIG. 2  illustrates the computer components employed in this embodiment; 
         FIG. 3  illustrates system interactions over a global network; 
         FIGS. 4   a - 4   e  illustrate the various message packets transmitted between the source PC and network servers used in the preferred embodiment; 
         FIG. 5  is a flowchart depicting operation of the system according to the preferred embodiment; 
         FIG. 6  illustrates a flowchart of actions taken by the Advertiser Reference Server (“ARS”) server; 
         FIG. 7  illustrates a flowchart of the interactive process between the source computer and ARS; 
         FIG. 8  illustrates a web browser page receiving the modified URL/advertiser product data according to the preferred embodiment; 
         FIG. 9  illustrates a simplified block diagram of the disclosed embodiment; 
         FIG. 10  illustrates a more detailed, simplified block diagram of the embodiment of  FIG. 9 ; 
         FIG. 11  illustrates a diagrammatic view of a method for performing the routing operation; 
         FIG. 12  illustrates a block diagram of an alternate embodiment utilizing an optical region in the video image for generating the routing information; 
         FIG. 13  illustrates a block diagram illustrating the generation of a profile with the disclosed embodiment; 
         FIG. 14  illustrates a flowchart for generating the profile and storing at the ARS; 
         FIG. 15  illustrates a flowchart for processing the profile information when information is routed to a user; 
         FIG. 16  illustrates a general block diagram of a disclosed embodiment; 
         FIG. 16   a  illustrates a flowchart depicting the operation wherein the input device is registered; 
         FIG. 17  illustrates the conversion circuit of the wedge interface; 
         FIG. 18  illustrates a sample message packet transmitted from the user PC to the ARS; 
         FIG. 19  illustrates a more detailed block diagram of the routing of the message packets between the various nodes; 
         FIG. 20  illustrates a block diagram of a browser window, according to a disclosed embodiment; 
         FIG. 21  illustrates a diagrammatic view of information contained in the ARS database; 
         FIG. 22  illustrates a flowchart of the process of receiving information for the user&#39;s perspective; 
         FIG. 23  illustrates a flowchart according to the ARS; 
         FIG. 24  illustrates a flowchart of the process performed at the E-commerce node; 
         FIG. 25  illustrates a block diagram of the system for allowing promotional offers to be provided over the network; 
         FIG. 26  illustrates a flowchart depicting the operation at the advertiser for initiating a promotional offer; 
         FIG. 27  illustrates the operation at the user&#39;s PC for interconnecting with the promotion; 
         FIG. 28  illustrates a flowchart depicting the operation at the advertiser of completing the promotion after interfacing with the user; and 
         FIG. 29  illustrates a flowchart of the interaction of an advertiser with a user, wherein the user profile is used for customizing purposes. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Referring now to  FIG. 1 , there is illustrated a block diagram of a system for controlling a personal computer (“PC”)  112  via an audio tone transmitted over a wireless system utilizing a TV. In the embodiment illustrated in  FIG. 1 , there is provided a transmission station  101  and a receive station  117  that are connected via a communication link  108 . The transmission station  101  is comprised of a television program source  104 , which is operable to generate a program in the form of a broadcast signal comprised of video and audio. This is transmitted via conventional techniques along channels in the appropriate frequencies. The program source is input to a mixing device  106 , which mixing device is operable to mix in an audio signal. This audio signal is derived from an audio source  100  which comprises a coded audio signal which is then modulated onto a carrier which is combined with the television program source  104 . This signal combining can be done at the audio level, or it can even be done at the RF level in the form of a different carrier. However, the preferred method is to merely sum the audio signal from the modulator  102  into the audio channel of the program that is generated by the television program source  104 . The output thereof is provided from the mixing device  106  in the form of broadcast signal to an antenna  107  which transmits the information over the communication link  108  to an antenna  109  on the receive side. 
     On the receive side of the system, a conventional receiver  110 , such as a television is provided. This television provides a speaker output which provides the user with an audible signal. This is typically associated with the program. However, the receiver  110  in the disclosed embodiment, also provides an audio output jack, this being the type RCA jack. This jack is utilized to provide an audio output signal on a line  113  which is represented by an audio signal  111 . This line  113  provides all of the audio that is received over the communication link  108  to the PC  112  in the audio input port on the PC  112 . However, it should be understood that, although a direct connection is illustrated from the receiver  110  to the PC  112 , there actually could be a microphone pickup at the PC  112  which could pick the audio signal up. In the disclosed embodiment, the audio signal generated by the advertiser data input device  100  is audible to the human ear and, therefore, can be heard by the user. Therefore, no special filters are needed to provide this audio to the PC  112 . 
     The PC  112  is operable to run programs thereon which typically are stored in a program file area  116 . These programs can be any type of programs such as word processing programs, application programs, etc. In the disclosed embodiment, the program that is utilized in the system is what is referred to as a “browser.” The PC  112  runs a browser program to facilitate the access of information on the network, for example, a global communication network known as the “Internet” or the World-Wide-Web (“Web”). The browser is a hypertext-linked application used for accessing information. Hypertext is a term used to describe a particular organization of information within a data processing system, and its presentation to a user. It exploits the computer&#39;s ability to link together information from a wide variety of sources to provide the user with the ability to explore a particular topic. The traditional style of presentation used in books employs an organization of the information which is imposed upon it by limitations of the medium, namely fixed sized, sequential paper pages. Hypertext systems, however, use a large number of units of text or other types of data such as image information, graphical information, video information, or sound information, which can vary in size. A collection of such units of information is termed a hypertext document, or where the hypertext documents employ information other than text, hypermedia documents. Multimedia communications may use the Hypertext Transfer Protocol (“HTTP”), and files or formatted data may use the Hypertext Markup Language (“HTML”). This formatting language provides for a mingling of text, graphics, sound, video, and hypertext links by “tagging” a text document using HTML. Data encoded using HTML is often referred to as an “HTML document,” an “HTML page,” or a “home page.” These documents and other Internet resources may be accessed across the network by means of a network addressing scheme which uses a locator referred to as a Uniform Resource Locator (“URL”), for example, “http://www.digital.com.” 
     The Internet is one of the most utilized networks for interconnecting distributed computer systems and allows users of these computer systems to exchange data all over the world. Connected to the Internet are many private networks, for example, corporate or commercial networks. Standard protocols, such as the Transport Control Protocol (“TCP”) and the Internet Protocol (“IP”) provide a convenient method for communicating across these diverse networks. These protocols dictate how data are formatted and communicated. As a characteristic of the Internet, the protocols are layered in an IP stack. At higher levels of the IP stack, such as the application layer (where HTTP is employed), the user information is more readily visible, while at lower levels, such as the network level (where TCP/IP are used), the data can merely be observed as packets or a stream of rapidly moving digital signals. Superimposed op the Internet is a standard protocol interface for accessing Web resources, such as servers, files, Web pages, mail messages, and the like. One way that Web resources can be accessed is by browsers made by Netscape® and Microsoft Internet Explorer®. 
     Referring again now to  FIG. 1 , the user can load this program with the appropriate keystrokes such that a browser window will be displayed on a display  118 . In one embodiment, the user can run the browser program on the PC  112  such that the browser window is displayed on the display  118 . While watching a preferred program, the user can also view display  118 . When an audio signal is received by the receiver  110  and the encoded information is contained therein that was input thereto by the advertiser, the PC  112  will then perform a number of operations. The first operation, according to the disclosed embodiment, is to extract the audio information within the received audio signal in the form of digital data, and then transmit this digital data to a defined location on the global communication network via a modem connection  114 . This connection will be described hereinbelow. This information will be relayed to a proprietary location and the instructions sent back to the PC  112  as to the location of the advertiser associated with the code, and the PC  112  will then effect a communication link to that location such that the user can view on the display  118  information that the advertiser, by the fact of putting the tone onto the broadcast channel, desires the viewer to view. This information can be in the form of interactive programs, data files, etc. In one example, when an advertisement appears on the television, the tone can be generated and then additional data displayed on the display  118 . Additionally, a streaming video program could be played on the PC received over the network, which streaming video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that would broadcast the tone in order to allow a user access to information that is not available over the broadcast network, such as additional statistics associated with the sports program, etc. 
     By utilizing the system described herein with respect to the disclosed embodiment of  FIG. 1 , an advertiser is allowed the ability to control a user&#39;s PC  112  through the use of tones embedded within a program audio signal. As will described hereinbelow, the disclosed embodiment utilizes particular routing information stored in the PC  112  which allows the encoded information in the received audio signal to route this information to a desired location on the network, and then allow other routing information to be returned to the PC  112  for control thereof to route the PC  112  to the appropriate location associated with that code. 
     Referring now to  FIG. 2 , there is illustrated a computer  204 , similar to computer  112 , connected to display information on display  118 . The computer  204  comprises an internal audio or “sound” card  206  for receiving the transmitted audio signal through receive antenna  109  and receiver  110 . The sound card  206  typically contains analog-to-digital circuitry for converting the analog audio signal into a digital signal. The digital signal may then be more easily manipulated by software programs. The receiver  110  separates the audio signal from the video signal. A special trigger signal located within the transmitted advertiser audio signal triggers proprietary software running on the computer  204  which launches a communication application, in this particular embodiment, the web browser application located on the PC  204 . Coded advertiser information contained within the audio signal is then extracted and appended with the address of a proprietary server located on the communication network. The remote server address is in the form of a URL. This appended data, in addition to other control codes, is inserted directly into the web browser application for automatic routing to the communication network. 
     The web browser running on PC  204 , and communicating to the network through an infernal modem  208 , in this embodiment, transmits the advertiser information to the remote server. The remote server cross-references the advertiser product information to the address of the advertiser server located on the network. The address of the advertiser server is routed back through the PC  204  web browser to the advertiser server. The advertiser product information is returned to PC  204  to be presented to the viewer on display  118 . In this particular embodiment, the particular advertiser product information displayed is contained within the advertiser&#39;s web page  212 . As mentioned above, the audio signal is audible to the human ear. Therefore the audio signal, as emitted from the TV speakers, may be input to the sound card  206  via a microphone. Furthermore, the audio signal need not be a real-time broadcast, but may be on video tapes, CDs, DVD, or other media which may be displayed at a later date. With the imminent implementation of high definition digital television, the audio signal output from the TV may also be digital. Therefore, direct input into a sound card for A/D purposes may not be necessary, but alternative interfacing techniques to accommodate digital-to-digital signal formats would apply. 
     Referring now to  FIG. 3 , there is illustrated a source PC  302 , similar to PCs  204  and  112 , connected to a global communication network (GCN)  306  through an interface  304 . In this embodiment, the audio signal  111  is received by PC  302  through its sound card  206 . The audio signal  111  comprises a trigger signal which triggers proprietary software into launching a web browser application residing on the PC  302 . The audio signal  111  also comprises advertiser product information which is extracted and appended with URL information of an Advertiser Reference Server (“ARS”)  308 . The ARS  308  is a system disposed on the GCN  306  that is defined as the location to which data in the audio signal  111  is to be routed. As such, data in the audio signal  111  will always be routed to the ARS  308 , since a URL is unique on the GCN  306 . Connected to the ARS  308  is a database  310  of product codes and associated manufacturer URLs. The database  310  undergoes a continual update process which is transparent to the user. As companies sign-on, i.e., subscribe, to this technology, manufacturer and product information is added to the database  310  without interrupting operation of the source PC  302  with frequent updates. When the advertiser server address URL is obtained from the ARS database  310 , it and the request for the particular advertiser product information are automatically routed back through the web browser on PC  302 , over to the respective advertiser server for retrieval of the advertiser product information to the PC  302 . Additionally, although the disclosed invention discusses a global communication network, the system is also applicable to LANs, WANs, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC  302 , but may comprise a plurality of source PCs, e.g., PC  300  and PC  303 . Moreover, a plurality of ARS  308  systems and advertiser servers  312  may be implemented, e.g., ARS  314 , and advertiser server A  316 , respectively. 
     The information transactions, in general, which occur between the networked systems of this embodiment, over the communication network, are the following. The web browser running on source PC  302  transmits a message packet to the ARS  308  over Path “A.” The ARS  308  decodes the message packet and performs a cross-reference function with product information extracted from the received message packet to obtain the address of an advertiser server  312 . A new message packet is assembled comprising the advertiser server  312  address, and sent back to the source PC  302  over Path “B.” A “handoff” operation is performed whereby the source PC  302  browser simply reroutes the information on to the advertiser server  312  over Path “C,” with the appropriate source and destination address appended. The advertiser server  312  receives and decodes the message packet. The request-for-advertiser-product-information is extracted and the advertiser  312  retrieves the requested information from its database for transmission back to the source PC  302  over Path “D.” The source PC  302  then processes the information, i.e., for display to the viewer. The optional Path “E” is discussed hereinbelow. It should be noted that the disclosed methods are not limited to only browser communication applications, but may accommodate, with sufficient modifications by one skilled in the art, other communication applications used to transmit information over the Internet or communication network. 
     Referring now to  FIG. 4   a , the message packet  400  sent from the source PC  302  to ARS  308  via Path “A” comprises several fields. One field comprises the URL of the ARS  308  which indicates where the message packet is to be sent. Another field comprises the advertiser product code or other information derived from the audio signal  111 , and any additional overhead information required for a given transaction. The product code provides a link to the address of the advertiser server  312 , located in the database  310 . Yet another field comprises the network address of the source PC  302 . In general, network transmissions are effected in packets of information, each packet providing a destination address, a source address, and data. These packets vary depending upon the network transmission protocol utilized for communication. Although the protocols utilized in the disclosed embodiment are of a conventional protocol suite commonly known as TCP/IP, it should be understood that any protocols providing the similar basic functions can be used, with the primary requirement that a browser can forward the routing information to the desired URL in response to keystrokes being input to a PC. However, it should be understood that any protocol can be used, with the primary requirement that a browser can forward the product information to the desired URL in response to keystrokes being input to a PC. Within the context of this disclosure, “message packet” shall refer to and comprise the destination URL, product information, and source address, even though more than a single packet must be transmitted to effect such a transmission. 
     Upon receipt of the message packet  400  from source PC  302 , ARS  308  processes the information in accordance with instructions embedded in the overhead information. The ARS  308  specifically will extract the product code information from the received packet  400  and, once extracted, will then decode this product code information. Once decoded, this information is then compared with data contained within the ARS advertiser database  310  to determine if there is a “hit.” If there is no “hit” indicating a match, then information is returned to the browser indicating such. If there is a “hit,” a packet  402  is assembled which comprises the address of the source PC  302 , and information instructing the source PC  302  as to how to access, directly in a “handoff” operation, another location on the network, that of an advertiser server  312 . This type of construction is relatively conventional with browsers such as Netscape® and Microsoft Internet Explorer® and, rather than displaying information from the ARS  308 , the source PC  302  can then access the advertiser server  312 . The ARS  308  transmits the packet  402  back to source PC  302  over Path “B.” Referring now to  FIG. 4   b , the message packet  402  comprises the address of the source PC  302 , the URL of the advertiser server  312  embedded within instructional code, and the URL of the ARS  308 . 
     Upon receipt of the message packet  402  by the source PC  302 , the message packet  402  is disassembled to obtain pertinent routing information for assembly of a new message packet  404 . The web browser running on source PC  302  is now directed to obtain, over Path “C,” the product information relevant to the particular advertiser server  312  location information embedded in message packet  404 . Referring now to  FIG. 4   c , the message packet  404  for this transaction comprises the URL of the advertiser server  312 , the request-for-product-information data, and the address of the source PC  302 . 
     Upon receipt of the message packet  404  from source PC  302 , advertiser server  312  disassembles the message packet  404  to obtain the request-for-product-information data. The advertiser server  312  then retrieves the particular product information from its database, and transmits it over Path “D” back to the source PC  302 . Referring now to  FIG. 4   d , the message packet  406  for this particular transaction comprises the address of the source PC  302 , the requested information, and the URL of the advertiser server  312 . 
     Optionally, the ARS  308  may make a direct request for product information over Path “E” to advertiser server  312 . In this mode, the ARS  308  sends information to the advertiser server  312  instructing it to contact the source PC  302 . This, however, is unconventional and requires more complex software control. The message packet  408  for this transaction is illustrated in  FIG. 4   e , which comprises the URL of the advertiser server  312 , the request-for-product-information data, and the address of the source PC  302 . Since product information is not being returned to the ARS  308 , but directly to the source PC  302 , the message packet  408  requires the return address to be that of the source PC  302 . The product information is then passed directly to PC  302  over Path “D.” 
     Referring now to  FIG. 5 , the method for detecting and obtaining product information is as follows. In decision block  500 , a proprietary application running resident on a source computer PC  302  (similar to PC  204 ) monitors the audio input for a special trigger signal. Upon detection of the trigger signal, data following the trigger signal is decoded for further processing, in function block  502 . In function block  504 , the data is buffered for further manipulation. In decision block  506 , a determination is made as to whether the data can be properly authenticated. If not, program flow continues through the “N” signal to function block  520  where the data is discard. In function block  522 , the program then signals for a retransmission of the data. The system then waits for the next trigger signal, in decision block  500 . If properly authenticated in decision block  506 , program flow continues through the “Y” signal path where the data is then used to launch the web browser application, as indicated in function block  508 . In function block  510 , the web browser receives the URL data, which is then automatically routed through the computer modem  208  to the network interface  304  and ultimately to the network  306 . In function block  514 , the ARS  308  responds by returning the URL of advertiser server  312  to the PC  302 . In function block  516 , the web browser running on the source PC  302 , receives the advertiser URL information from the ARS  308 , and transmits the URL for the product file to the advertiser server  312 . In block  518 , the advertiser server  312  responds by sending the product information to the source PC  302  for processing. 
     The user may obtain the benefits of this architecture by simply downloading the proprietary software over the network. Other methods for obtaining the software are well-known; for example, by CD, diskette, or pre-loaded hard drives. 
     Referring now to  FIG. 6 , there is illustrated a flowchart of the process the ARS  308  may undergo when receiving the message packet  400  from the source PC  302 . In decision block  600 , the ARS  308  checks for the receipt of the message packet  400 . If a message packet  400  is not received, program flow moves along the “N” path to continue waiting for the message. If the message packet  400  is received, program flow continues along path “Y” for message processing. Upon receipt of the message packet  400 , in function block  602 , the ARS  308  decodes the message packet  400 . The product code is then extracted independently in function block  604  in preparation for matching the product code with the appropriate advertiser server address located in the database  310 . In function block  606 , the product code is then used with a lookup table to retrieve the advertiser server  312  URL of the respective product information contained in the audio signal data. In function block  608 , the ARS  308  then assembles message packet  402  for transmission back to the source PC  302 . Function block  610  indicates the process of sending the message packet  402  back to the source PC  302  over Path “B.” 
     Referring now to  FIG. 7 , there is illustrated a flowchart of the interactive processes between the source PC  302  and the advertiser server  312 . In function block  700 , the source PC  302  receives the message packet  402  back from the ARS  308  and begins to decode the packet  402 . In function block  702 , the URL of the advertiser product information is extracted from the message packet  402  and saved for insertion into the message packet  404  to the advertiser server  312 . The message packet  404  is then assembled and sent by the source PC  302  over Path “C” to the advertiser server  312 , in function block  704 . While the source PC  302  waits, in function block  706 , the advertiser server  312  receives the message packet  404  from the source PC  302 , in function block  708 , and disassembles it. The product information location is then extracted from the message packet  404  in function block  710 . The particular product information is retrieved from the advertiser server  312  database for transmission back to the source PC  302 . In function block  712 , the product information is assembled into message packet  406  and then transmitted back to the source PC  302  over Path “D.” Returning to the source PC  302  in function block  714 , the advertiser product information contained in the message packet  406  received from the advertiser server  312 , is then extracted and processed in function block  716 . 
     Referring now to  FIG. 8 , after receipt of a trigger signal, a web browser application on a source PC  302  is automatically launched and computer display  800  presents a browser page  802 . Proprietary software running on the source PC  302  processes the audio signal data after being digitized through the sound card  206 . The software appropriately prepares the data for insertion directly into the web browser by extracting the product information code and appending keystroke data to this information. First, a URL page  804  is opened in response to a Ctrl-O command added by the proprietary software as the first character string. Opening URL page  804  automatically positions the cursor in a field  806  where additional keystroke data following the Ctrl-O command will be inserted. After URL page  804  is opened, the hypertext protocol preamble http:// is inserted into the field  806 . Next, URL information associated with the location of the ARS  308  is inserted into field  806 . Following the ARS  308  URL data are the characters /? to allow entry of variables immediately following the /? characters. In this embodiment, the variable following is the product information code received in the audio signal. The product code information also provides the cross-reference information for obtaining the advertiser URL from the ARS database  310 . Next, a carriage return is added to send the URL/product data and close the window  804 . After the message packet  400  is transmitted to the ARS  308  from the source PC  302 , transactions from the ARS  308 , to the source PC  302 , to the advertiser server  312 , and back to the source PC  302 , occur quickly and are transparent to the viewer. At this point, the next information the viewer sees is the product information which was received from the advertiser server  312 . 
     Referring now to  FIG. 9 , there is illustrated a block diagram of a more simplified embodiment. In this embodiment, a video source  902  is provided which is operable to provide an audio output on an audio cable  901  which provides routing information referred to by reference numeral  904 . The routing information  904  is basically information contained within the audio signal. This is an encoded or embedded signal. The important aspect of the routing information  904  is that it is automatically output in realtime as a function of the broadcast of the video program received over the video source  902 . Therefore, whenever the program is being broadcast in realtime to the user  908 , the routing information  904  will be output whenever the producer of the video desires it to be produced. It should be understood that the box  902  representing the video source could be any type of media that will result in the routing information being output. This could be a cassette player, a DVD player, an audio cassette, a CD ROM or any such media. It is only important that this is a program that the producer develops which the user  908  watches in a continuous or a streaming manner. Embedded within that program, at a desired point selected by the producer, the routing information  904  is output. 
     The audio information is then routed to a PC  906 , which is similar to the PC  112  in  FIG. 1 . A user  908  is interfaced with the PC to receive information thereof, the PC  906  having associated therewith a display (not shown). The PC  906  is interfaced with a network  910 , similar to the network  306  in  FIG. 3 . This network  910  has multiple nodes thereon, one of which is the PC  906 , and another of which is represented by a network node  912  which represents remote information. The object of the present embodiment is to access remote information for display to the user  908  by the act of transmitting from the video program in block  902  the routing information  904 . This routing information  904  is utilized to allow the PC  906  which has a network “browser” running thereon to “fetch” the remote information at the node  912  over the network  910  for display to the user  908 . This routing information  904  is in the form of an embedded code within the audio signal, as was described hereinabove. 
     Referring now to  FIG. 10 , there is illustrated a more detailed block diagram of the embodiment of  FIG. 9 . In this embodiment, the PC  906  is split up into a couple of nodes, a first PC  1002  and a second PC  1004 . The PC  1002  resides at the node associated with the user  908 , and the PC  1004  resides at another node. The PC  1004  represents the ARS  308  of  FIG. 3 . The PC  1004  has a database  1006  associated therewith, which is basically the advertiser database  310 . Therefore, there are three nodes on the network  910  necessary to implement the disclosed embodiment, the PC  1002 , the PC  1004  and the remote information node  912 . The routing information  904  is utilized by the PC  1002  for routing to the PC  1004  to determine the location of the remote information node  912  on the network  910 . This is returned to the PC  1002  and a connection made directly with the remote information node  912  and the information retrieved therefrom to the user  908 . The routing information  904  basically constitutes primary routing information. 
     Referring now to  FIG. 11 , there is illustrated a diagrammatic view of how the network packet is formed for sending the primary routing information to the PC  1004 . In general, the primary routing information occupies a single field which primary routing information is then assembled into a data packet with the secondary routing information for transfer to the network  910 . This is described hereinabove in detail. 
     Referring now to  FIG. 12 , there is illustrated an alternate embodiment to that of  FIG. 9 . In this embodiment, the video source  902  has associated therewith an optical region  1202 , which optical region  1202  has disposed therein an embedded video code. This embedded video code could be relatively complex or as simple as a grid of dark and white regions, each region in the grid able to have a dark color for a logic “1” or a white region for a logic “0.” This will allow a digital value to be disposed within the optical region  1202 . A sensor  1204  can then be provided for sensing this video code. In the example above, this would merely require an array of optical detectors, one for each region in the grid to determine whether this is a logic “1” or a logic “0” state. One of the sensed video is then output to the PC  906  for processing thereof to determine the information contained therein, which information contained therein constitutes the primary routing information  904 . Thereafter, it is processed as described hereinabove with reference to  FIG. 9 . 
     Referring now to  FIG. 13 , there is illustrated a block diagram for an embodiment wherein a user&#39;s profile can be forwarded to the original subscriber or manufacturer. The PC  906  has associated therewith a profile database  1302 , which profile database  1302  is operable to store a profile of the user  908 . This profile is created when the program, after initial installation, requests profile information to be input in order to activate the program. In addition to the profile, there is also a unique ID that is provided to the user  908  in association with the browser program that runs on the PC  906 . This is stored in a storage location represented by a block  1304 . This ID  1304  is accessible by a remote location as a “cookie” which is information that is stored in the PC  906  in an accessible location, which accessible location is actually accessible by the remote program running on a remote node. 
     The ARS  308 , which basically constitutes the PC  1004  of  FIG. 10 , is operable to have associated therewith a profile database  1308 , which profile database  1308  is operable to store profiles for all of the users. The profile database  1308  is a combination of the stored in profile database  1302  for all of the PCs  906  that are attachable to the system. This is to be distinguished from information stored in the database  310  of the ARS  308 , the advertiser&#39;s database, which contains intermediate destination tables. When the routing information in the primary routing information  904  is forwarded to the ARS  308  and extracted from the original data packet, the lookup procedure described hereinabove can then be performed to determine where this information is to be routed. The profile database  1302  is then utilized for each transaction, wherein each transaction in the form of the routing information received from the primary routing information  904  is compared to the destination tables of database  310  to determine what manufacturer is associated therewith. 
     The associated ID  1304  that is transmitted along with the routing information in primary routing information  904  is then compared with the profile database  1308  to determine if a profile associated therewith is available. This information is stored in a transaction database  1310  such that, at a later time, for each routing code received in the form of the information in primary routing information  904 , there will associated therewith the IDs  1304  of each of the PCs  906 . The associated profiles in database  1308 , which are stored in association with IDs  1304 , can then be assembled and transmitted to a subscriber as referenced by a subscriber node  1312  on the network  910 . The ARS  308  can do this in two modes, a realtime mode or a non-realtime mode. In a realtime mode, each time a PC  906  accesses the advertiser database  310 , that user&#39;s profile information is uploaded to the subscriber node  1312 . At the same time, billing information is generated for that subscriber  1312  which is stored in a billing database  1316 . Therefore, the ARS  308  has the ability to inform the subscriber  1312  of each transaction, bill for those transactions, and also provide to the subscriber  1312  profile information regarding who is accessing the particular product advertisement having associated therewith the routing information field  904  for a particular routing code as described hereinabove. This information, once assembled, can then be transmitted to the subscriber  1312  and also be reflected in billing information and stored in the billing information database  1316 . 
     Referring now to  FIG. 14 , there is illustrated a flowchart depicting the operation for storing the profile for the user. The program is initiated in a block  1402  and then proceeds to a function block  1404 , wherein the system will prompt for the profile upon initiation of the system. This initiation is a function that is set to activate whenever the user initially loads the software that he or she is provided. The purpose for this is to create, in addition to the setup information, a user profile. Once the user is prompted for this, then the program will flow to a decision block  1406  to determine whether the user provides basic or detailed information. This is selectable by the user. If selecting basic, the program will flow to a function block  1408  wherein the user will enter basic information such as name and serial number and possibly an address. However, to provide some incentive to the user to enter more information, the original prompt in function block  1404  would have offers for such things as coupons, discounts, etc., if the user will enter additional information. If the user selects this option, the program flows the decision block  1406  to a function block  1410 . In the function block  1410 , the user is prompted to enter specific information such as job, income level, general family history, demographic information and more. There can be any amount of information collected in this particular function block. 
     Once all of the information is collected in either the basic mode or the more specific mode, the program will then flow to a function block  1412  where this information is stored locally. The program then flows to a decision block  1414  to then go on-line to the host or the ARS  308 . In general, the user is prompted to determine whether he or she wants to send this information to the host at the present time or to send it later. If he or she selects the “later” option, the program will flow to a function block  1415  to prompt the user at a later time to send the information. In the disclosed embodiment, the user will not be able to utilize the software until the profile information is sent to the host. Therefore, the user may have to activate this at a later time in order to connect with the host. 
     If the user has selected the option to upload the profile information to the host, the program will flow to the function block  1416  to initiate the connect process and then to a decision block  1418  to determine if the connection has been made. If not, the program will flow along a “N” path to decision block  1420  which will timeout to an error block  1422  or back to the input of the connect decision block  1418 . The program, once connected, will then flow along a “Y” path from decision block  1418  to a function block  1428  to send the profile information with the ID of the computer or user to the host. The ID is basically, as described hereinabove, a “cookie” in the computer which is accessed by the program when transmitting to the host. The program will then flow to a function block  1430  to activate the program such that it, at later time, can operate without requiring all of the setup information. In general, all of the operation of this flowchart is performed with a “wizard” which steps the user through the setup process. Once complete, the program will flow to a Done block  1432 . 
     Referring now to  FIG. 15 , there is illustrated a flowchart depicting the operation of the host when receiving a transaction. The program is initiated at a start block  1502  and then proceeds to decision block  1504 , wherein it is determined whether the system has received a routing request, i.e., the routing information  904  in the form of a tone, etc., embedded in the audio signal, as described hereinabove with respect to  FIG. 9 . The program will loop back around to the input of decision block  1504  until the routing request has been received. At this time, the program will flow along the “Y” path to a function block  1506  to receive the primary routing information and the user ID. Essentially, this primary routing information is extracted from the audio tone, in addition to the user ID. The program then flows to a function block  1508  to look up the manufacturer URL that corresponds to the received primary routing information and then return the necessary command information to the originating PC  108  in order to allow that PC  108  to connect to the destination associated with the primary routing information. Thereafter, the program will flow to a function block  1510  to update the transaction database  1310  for the current transaction. In general, the routing information  904  will be stored as a single field with the associated IDs. The profile database  1308 , as described hereinabove, has associated therewith detailed profiles of each user on the system that has activated their software in association with their ID. Since the ID was sent in association with the routing information, what is stored in the transaction database  1310  is the routing code, in association with all of the IDs transmitted to the system in association with that particular routing code. Once this transaction database  1310  has been updated, as described hereinabove, the transactions can be transferred back to the subscriber at node  312  with the detailed profile information from the profile database  1308 . 
     The profile information can be transmitted back to the subscriber or manufacturer at the node  312  in realtime or non-realtime. A decision block  1512  is provided for this, which determines if the delivery is realtime. If realtime, the program will flow along a “Y” path to a function block  1514  wherein the information will be immediately forwarded to the manufacturer or subscriber. The program will then flow to a function block  1516  wherein the billing for that particular manufacturer or subscriber will be updated in the billing database  1316 . The program will then flow into an End block  1518 . If it was non-realtime, the program moves along the “N” path to a function block  1520  wherein it is set for a later delivery and it is accrued in the transaction database  1310 . In any event, the transaction database  1310  will accrue all information associated with a particular routing code. 
     With a realtime transaction, it is possible for a manufacturer to place an advertisement in a magazine or to place a product on a shelf at a particular time. The manufacturer can thereafter monitor the times when either the advertisements or the products are purchased. Of course, they must be scanned into a computer which will provide some delay. However, the manufacturer can gain a very current view of how a product is moving. For example, if a cola manufacturer were to provide a promotional advertisement on, for example, television, indicating that a new cola was going to be placed on the shelf and that the first 1000 purchasers, for example, scanning their code into the network would receive some benefit, such as a chance to win a trip to some famous resort in Florida or some other incentive, the manufacturer would have a very good idea as to how well the advertisement was received. Further, the advertiser would know where the receptive markets were. If this advertiser, for example, had placed the television advertisement in ten cities and received overwhelming response from one city, but very poor response from another city, he would then have some inclination to believe that either the one poor-response city was not a good market or that the advertising medium he had chosen was very poor. Since the advertiser can obtain a relatively instant response and also content with that response as to the demographics of the responder, very important information can be obtained in a relatively short time. 
     It should be noted that the disclosed embodiment is not limited to a single source PC  302 , but may encompass a large number of source computers connected over a global communication network. Additionally, the embodiment is not limited to a single ARS  308  or a single advertiser server  312 , but may include a plurality of ARS and advertiser systems, indicated by the addition of ARS  314  and advertiser server A  316 , respectively. It should also be noted that this embodiment is not limited only to global communication networks, but also may be used with LAN, WAN, and peer-to-peer configurations. 
     It should also be noted that the disclosed embodiment is not limited to a personal computer, but is also applicable to, for example, a Network Computer (“NetPC”), a scaled-down version of the PC, or any system which accommodates user interaction and interfaces to information resources. 
     One typical application of the above noted technique is for providing a triggering event during a program, such as a sport event. In a first example, this may be generated by an advertiser. One could imagine that, due to the cost of advertisements in a high profile sports program, there is a desire to utilize this time wisely. If, for example, an advertiser contracted for 15 seconds worth of advertising time, they could insert within their program a tone containing the routing information. This routing information can then be output to the user&#39;s PC which will cause the user&#39;s PC  302  to, via the network, obtain information from a remote location typically controlled by the advertiser. This could be in the form of an advertisement of a length longer than that contracted for. Further, this could be an interactive type of advertisement. An important aspect to the type of interaction between the actual broadcast program with the embedded routing information and the manufacturer&#39;s site is the fact that there is provided information as to the user&#39;s PC  302  and a profile of the user themselves. Therefore, an advertiser can actually gain realtime information as to the number of individuals that are watching their particular advertisement and also information as to the background of those individuals, profile information, etc. This can be a very valuable asset to an advertiser. 
     In another example, the producer of the program, whether it be an on-air program, a program embedded in a video tape, CD-ROM, DVD, or a cassette, can allow the user to automatically access additional information that is not displayed on the screen. For example, in a sporting event, various statistics can be provided to the user from a remote location, merely by the viewer watching the program. When these statistics are provided, the advertiser can be provided with profile information and background information regarding the user. This can be important when, for example, the user may record a sports program. If the manufacturer sees that this program routing code is being output from some device at a time later than the actual broadcast itself, this allows the advertisers to actually see that their program is still being used and also what type of individual is using it. Alternatively, the broadcaster could determine the same and actually bill the advertiser an additional sum for a later broadcast. This is all due to the fact that the routing information automatically, through a PC and a network, will provide an indication to the advertiser the time at which the actual information was broadcast. 
     The different type of medium that can be utilized with the above embodiment are such things as advertisements, which are discussed hereinabove, contests, games, news programs, education, coupon promotional programs, demonstration media (demos), and photographs, all of which can be broadcast on a private site or a public site. This all will provide the ability to allow realtime interface with the network and the remote location for obtaining the routed information and also allow for realtime billing and accounting. 
     Referring now to  FIG. 16 , there is illustrated a general block diagram of a disclosed embodiment. A bar code scanning wand  1600  is provided by a wand distributor to customers and is associated with that distributor via a wand ID stored therein. The wand  1600  is either sold or freely distributed to customers for use with their personal computing systems. Since more and more products are being sold using bar codes, it can be appreciated that a user having the wand  1600  can scan bar codes of a multitude of products in order to obtain more information. Information about these products can be made immediately available to the user from the manufacturer for presentation by the user&#39;s computer  302 . Beyond simply displaying information about the product in which the user is interested, the wand distributor may include additional advertising information for display to the user such as information about other promotions or products provided or sold by the wand distributor. Similarly, advertisers may provide catalogs of advertisements or information in newspapers or periodicals where the user simply scans the bar code associated with the advertisement using the wand  1600  to obtain further information. There is provided a paper source  1602  having contained thereon an advertisement  1604  and an associated bar code  1606 . (Note that the disclosed concept is not limited to scanning of bar codes  1606  from paper sources  1602 , but is also operable to scan a bar code  1606  on the product itself. Also, the wand  1600  can be any type of device that will scan any type of image having information encoded therein.) Further description of applications and operation of the bar code scanning wand  1600  and the use of the bar code information is found in pending U.S. Patent Application, Ser. No. 09/151,471 filed on Sep. 11, 1998 and entitled “METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK,” which application is incorporated by reference in its entirety herein. 
     After obtaining the wand  1600  from the wand distributor, the user connects the wand  1600  to their PC  302 . During a scanning operation, wand  1600  reads bar code data  1606  and the wand ID into a “wedge” interface  1608  for conversion into keyboard data, which keyboard data is passed therefrom into the keyboard input port of PC  302 . The importance of the wand ID will be discussed in more detail hereinbelow. 
     The wedge interface  1608  is simply an interface box containing circuitry that accommodates inputs from both the scanning wand  1600  and a computer keyboard  1610 . This merely allows the information scanned by the wand  1600  to be input into the PC  302 . In the disclosed embodiment, the wedge interface  1608  will convert any information. The data output from the wand  1600  is passed into the wedge interface  1608  for conversion into keyboard data which is readily recognizable by the PC  302 . Therefore, the wand  1600  is not required to be connected to a separate port on the PC  302 . This data is recognized as a sequence of keystrokes. However, the output of the wand  1600  can be input in any manner compatible with the PC  302 . When not receiving scanner data, the wedge interface  1608  simply acts as a pass-through device for keyboard data from the keyboard  1610 . In any case, the information is ultimately processed by a processor in the PC  302  and can be presented to the user on a display  1612 . The wedge interface  1608  is operable to provide a decoding function for the bar code  1606  and conversion thereof to keystroke input data. 
     In operation, the product code of a product is provided in the form of a bar code  1606 . This bar code  1606  is the “link” to a product. The disclosed embodiment is operable to connect that product information contained in the bar code  1606  with a web page of the manufacturer of that product by utilizing the bar code  1606  as the product “identifier.” The program operating on the PC  302  provides routing information to the ARS  308  after launching the browser on the PC  302  and connecting to the ARS  308  over the GCN  306 , which ARS  308  then performs the necessary steps to cause the browser to connect to the manufacturer web site, while also providing for an accounting step, as will be described in more detail hereinbelow. 
     The bar code  1606  by itself is incompatible with any kind of network for the purposes of communication therewith. It is primarily provided for a retail-type setting. Therefore, the information contained in the bar code  1606 , by itself, does not allow for anything other than identification of a product, assuming that one has a database  1614  containing information as to a correlation between the product and the bar code  1606 . 
     The wedge interface  1608  is operable to decode the bar code  1606  to extract the encoded information therein, and append to that decoded bar code information relating to an ID for the wand  1600 . This information is then forwarded to the ARS  308  by the resident program in the PC  302 . This is facilitated by intermediate routing information stored in the program indicating to which node on the GCN  306  the scanned bar code information is to be sent, i.e., to the ARS  308 . It is important to note that the information in the bar code  1606  must be converted from its optical image to numerical values which are then ultimately input to the keyboard input port of PC  302  and converted into data compatible with communication software residing on the PC  302  (in this case, HTML language for insertion into a browser program). When the scanned information is input to the PC  302 , the resident program launches the browser program and then assembles a communication packet comprised of the URL of the ARS  308 , the wand ID and the user ID. If another type of communications program were utilized, then it would have to be converted into language compatible with that program. Of course, a user could actually key in the information on the bar code  102  and then append the appropriate intermediate routing information thereafter. As will be described hereinbelow, the intermediate routing information appended thereto is the URL of the ARS  308  disposed on the GCN  306 . 
     As part of the configuration for using the wand  1600 , the PC  302  hosts wand software which is operable to interpret data transmitted from the wand  1600 , and to create a message packet having the scanned product information and wand ID, routing information, and a user ID which identifies the user location of the wand  1600 . The wand software loads at boot-up of the PC  30  and runs in the background. In response to receiving a scanned bar code  1606 , the wedges interface  1608  outputs a keystroke code (e.g., ALT-F10) to bring the wand program into the foreground for interaction by the operating system. The wand program then inserts the necessary information into the browser program. The message packet is then transmitted to interface  304  across the global communication network  306  to the ARS  308 . The ARS  308  interrogates the message packet and performs a lookup function using the ARS database  310 . If a match is found between particular parameters of the message packet, a return message packet is sent back to the PC  302  for processing. 
     The wand program running on PC  302  functions to partition the browser window displayed to the user into several individual areas. This is for the purpose of preparing to present to the user selected information in each of the individual areas (also called “framing”). The selected information comprises the product information which the user requested by scanning the bar code  1606  using the wand  1600 , information about the wand distributor which establishes the identity of the company associated with that particular wand  1600 , and at least one or more other frames which may be advertisements related to other products that the wand distributor sells. Note that the advertisements displayed by the wand distributor may be related to the product of interest or totally unrelated. For example, if a user scans the bar code  1606  of a soda from company A, the wand distributor may generate an advertisement of a new soft drink being marketed by Company A, that it sells. On the other hand, the wand distributor may also structure the display of information to the user such that a user requesting product information of a Product X may get the requested information of Product X along with advertisements for a competing item Product Y. Essentially, the wand distributor is free to generate any advertisement to the user in response to the user requesting product information. 
     The return message packet transmitted from the ARS  308  to the PC  302  is then transmitted back across the GCN  306  to the advertiser server  312 . The advertiser server  312  restructures the message packet and appends the particular product information for transmission back to the PC  302 . Upon receiving the particular advertiser information from advertiser server  312 , the PC  302  then retransmits a message to the wand distributor site  1616  and E-commerce site  1618  to obtain the information that needs to be framed in the browser window displayed to the user. 
     Therefore, the wand  1600  is associated with the wand distributor by way of a wand ID such that scanning a product bar code  1606  in order to obtain information about that particular product generates one or more responses from one or more remote sites disposed on the GCN  306 . Stored in the wand  1600  is the wand ID which establishes its relationship to the wand distributor. Proprietary wand software running on the PC  302  operates to decode scanned bar code information and the wand ID received from the wand  1600  and wedge interface  1608 , and also provides a unique user ID for establishing the location of the user of the wand  1600 . The wand software also assembles message packets and works in conjunction with the on-board communication software (e.g., a browser) to automatically route the message packets across the GCN  306  such that the one or more remote sites disposed on the GCN  306  return information to be framed for presentation to the user. 
     Referring now to  FIG. 16   a , there is illustrated an addition to the flowchart of  FIG. 14  for registering an input device, for one embodiment of the disclosure, with the ARS  308  in conjunction with a user ID. As described hereinabove, each user, when they generated their user profile when first contacting the ARS  308  to activate their software, defines a user ID for storage in their PC resident software. This user ID, as also described hereinabove, is utilized to identify the PC  302  to the ARS  308  whenever making a transaction. This is utilized for, among other things, updating profile information in the database  310 . However, when an input device, such as the input device in the form of a wand  1600 , is utilized, there are a number of ways to identify this wand  1600 . One can be with the use of a unique wand ID associated with the wand  1600 , as will be described hereinbelow. The other is to create a wand ID in the software program operating in the PC  302  running the PC resident background program as described hereinabove. In a situation where the ID is created in the program, reference is made to block  1410  of  FIG. 14  and subsequent thereto. After the user has entered very specific information, jobs, history and demographics, etc., the system will then prompt the individual for information regarding the input device, as indicated by a function block  1630 . This prompt will basically inquire as to whether the user has an input device for reading machine readable code or for sensing audible signals. It may desire to know whether the user has received an audible code from a broadcast system such as a TV, or the wand  1600  is being utilized to scan machine readable code in the form of a bar code. The program block will then flow to a function block  1632  wherein various input device types are presented to the user on their display returned over the network  306  from the ARS  308 , and then the user selects which type of input device is attached to their computer. For example, it might be a scanning wand, it might be an audio input device, or any other type of device that allows for input of information. For example, it is conceivable that the unique wand ID is that of some type of tool being utilized in conjunction with the program as an input device. The unique want ID could even be the idea of a disk drive wherein the wand ID would be generalized as a tool ID. 
     Once the type of input device is input, then the prompt will query what type of device is attached, such as the type of scanning wand  1600 . The system will then ask for the distributor of the wand  1600 . Of course, as described hereinabove, the wand  1600  could have embedded therein a unique wand ID which would remove the need for inputting the distributor, as the ARS  308  will recognize this particular wand ID. However, in the situation wherein the wand ID is not disposed within the wand  1600 , then the user will have to view the wand or tool  1600  to determine the distributor thereof. This is what input information would then be noted in the user profile in the ARS  308 . This allows the ARS  308 , at a later time, to match up the user ID, requiring no other user ID, with their user profile to determine what distributor distributed their wand  1600 , such that information can be returned associated with that distributor, as will be described hereinbelow. Therefore, the combination of a user ID and a corresponding entry in the database of the ARS  308  will constitute the wand ID or tool ID. 
     Referring now to  FIG. 17 , there is illustrated a conversion circuit of the wedge interface. A microcontroller  1700  provides conversion of the data from the wand  1600  and controls interfacing of the keyboard  1610  and wand  1600  with the PC  302 . The microcontroller  1700  has contained therein a memory  1702  for storing a wand ID (or even a URL for some applications) or it can have external memory. There are provided a plurality of wand interfaces  1704  to the wand  1600 , a plurality of PC interfaces  1706  to the PC  302 , and plurality of keyboard interfaces  1708  to the keyboard  1610 . In general, the wand interfaces  1704  comprise a serial data line, a ground line, and a power line. Similarly, the keyboard interfaces  1708  comprise a serial data line, a ground line, a clock line, and a power line. The PC  302  provides a clock line, a power line, a serial data, and a ground line for input to the microcontroller  1700 . The microcontroller  1700  is operable to receive signals from the keyboard  1610  and transfer the signals to the PC  302  as keyboard signals. Operation with the keyboard  1610  is essentially a “pass-through” procedure. Data output from the keyboard  1610  is already in keyboard format, and therefore requires no conversion by the wedge interface  1608 . With respect to the wand  1600 , the serial data is not compatible with a keyboard  1610  and, therefore, it must be converted into a keyboard format in order to allow input thereof to the keyboard input of the PC  302 . 
     The microcontroller  1700  performs the conversion function after decoding this bar code information, and conversion of this bar code information into an appropriate stream of data which is comprised of the bar code information and the appended wand ID (or even a URL in some applications). This appended wand ID (and/or URL) will be pre-stored in the memory  1702  and is programmable at the time of manufacture. It is noted that the memory  1702  is illustrated as being contained within the microcontroller  1702  to provide a single chip solution. However, this could be external memory that is accessible by the microcontroller  1702 . Therefore, the microcontroller  1700  provides an interface between the wand  1600  and the keyboard  1610  to the PC  302  which allows the wand  1600  to receive coded information and convert it to keyboard strokes or, alternatively, to merely pass-through the keystrokes from the keyboard  1610 . Therefore, the user need not install any type of plug-in circuit board into the motherboard of the PC  302  in order to provide an interface to the wand  1600 ; rather, the user need only utilize the already available keyboard port in order to input the appropriate data into the system. 
     In this particular disclosed embodiment, the microcontroller  1700  comprises a PIC16C73 microcontroller by Microchip Technologies™. The PIC16C73 device is a low cost CMOS 8-bit microcontroller with an integrated analog-to-digital converter. The PIC16C73 device, as illustrated in the disclosed embodiment, has 192 bytes of RAM and 4k×4 of EPROM memory. The microcontroller  1700  can accommodate asynchronous or synchronous inputs from input devices connected to it. In this disclosed embodiment, communication to the keyboard  1610  is synchronous while it is asynchronous when communicating with wand  1600 . 
     It should be noted that, although in this particular embodiment bar code information of the bar code  1606  is input into the keyboard input port of the PC  302 , disclosed methods may also be advantageously utilized with high speed port architectures such as Universal Serial Bus (“USB”) and IEEE 1394. 
     Bar codes are structured to be read in either direction. Timing considerations need to be addressed because of the variety of individuals scanning the bar code introduce a wide variety of scan rates. Bar codes use bars of varying widths. The presence of a black bar generates a positive pulse, and the absence of a black bar generates no pulse. Each character of a conventional bar code has associated therewith seven pulses or bars. Depending on the width of the bars, the time between pulses varies. In this disclosed embodiment, the interface circuitry  1608  performs a “running” calculation of the scan time based upon the rising edge of the pulses commencing with the leader or header information. The minimum and maximum scans times are calculated continuously in software with the interface  1608  during the scanning process to ensure a successful scan by the user. 
     Referring now to  FIG. 18 , there is illustrated a sample message packet transmitted from the user&#39;s PC  302  to the ARS  308 . The message packet  1800  comprises a number of bits of information including the bar code information  1802  obtained from the user scanning the bar code  1606  with the wand  1600 ; the wand ID  1804  which is embedded in a memory in the wand  1600  and identifies it with a particular wand distributor; and a user ID  1806  which is derived from the software running on the PC  302  and which identifies uniquely with the user location. Note that the message packet includes other necessary information for the proper transmission for point to point. 
     Referring now to  FIG. 19 , there is illustrated a more detailed block diagram of the routing of the message packets in order to present the framed information to the user. As is mentioned hereinabove, when the user scans a bar code  1606  using the wand  1600 , a wand program running on the user PC  302  is operable to interpret the information output by the wand  1600  and generate a message packet for transmission over the GCN  306 . The wand program assembles the message packet such that it is directed to the ARS  308  disposed on the GCN  306 . The message packet contains several pieces of information including the wand ID  1804  which links it to the wand distributor, the user ID  1806  which identifies the particular user using the wand  1600 , and bar code information  1802  describing a particular product of interest to the user. This message from the PC  302  is transmitted over a path  1900  to the ARS  308  where the ARS database  310  is accessed to cross reference the ID information  1804  and bar code information  1802  to a particular advertiser and wand distributor. The ARS  308  returns a message packet over a path  1902  to the user PC  302  which contains routing information as to the location of various other sites disposed on the GCN  306 , for example, the advertiser server  312  and wand distributor site  1616 . 
     It is noted that, when the wand (or tool) is utilized, the program at the PC may recognize this and merely input the user ID in the want (or tool) ID field. Alternatively, the mere receipt of a user ID in association with product code information will trigger the ARS  308  to assume that the want  1600  was utilized. It is only important that the use of the want (or tool) be recognized and that the user&#39;s PC be routed to a location on the network preassociated with that wand (or tool) distributor. Further, it is the routing of the user&#39;s PC to a predetermined location on the network based upon the use of a particular tool, a particular type of tool or a general class of tools that elicits the connection. For example, it would be that the network connection is made in response to the user utilizing a barcode scanner. This would connect the user to a web site for a general barcode scanner tool. For a disk drive, the program would recognize that a disk drive had been installed (or merely used) and then route the user to the web site of the disk drive manufacturer, a competitor of such or even to some marketing firm that wants to contact individuals that use or initiate such a piece of equipment. 
     It can be appreciated that other information can also be provided by the ARS  308  which more closely targets the particular user of the wand  1600 . For example, if it is known that a particular wand  1600  is sold in a certain geographic area, this information can be useful in targeting the particular user with certain advertising information relevant to that geographic area. In any case, the information returned from the ARS  308  over path  1902  provides enough information for the wand program running on the user PC  302  to identify a number of other sites disposed on the GCN  306 . The user PC  302  then processes the return message packet and routes another message packet over a path  1904  to the advertiser server  312 . The advertiser server  312  then returns product information of the particular product in which the user was interested back to the user PC  302  over a path  1906 . Similarly, the user PC  302  routes information (e.g., the URL of the wand distributor site and the user profile) to the wand distributor site  1616  over a path  1908  in order to obtain information back over a path  1910  for framing any banners which identify the wand distributor. Additionally, the user PC  302  forwards a message packet to the E-commerce site  1618  over a path  1912  in order to return information regarding any particular advertisements the wand distributor wants to display to the user. The advertisements are returned to the PC  302  over a path  1914 . 
     Referring now to  FIG. 20 , there is illustrated a block diagram of a browser window according to the disclosed embodiment. The browser window  2000  is partitioned into a plurality of areas for framing specific information. A bar code area  2002  displays that product information in which the user was interested; a wand-specific area  2004  displays information about the wand distributor; and an E-commerce area  2006  displays advertising information that the wand distributor selects for display according to this particular user and wand  1600 . As mentioned hereinabove, a program operable to process scanned bar code information with the unique wand  1600  develops the browser window by partitioning it into specific areas for the framing of information. Therefore, information returned from the E-commerce site  1608  is passed through the GCN  306  to the particular E-commerce frame  2006 . Similarly, information about the particular product of interest is returned from the advertiser site  312  across the GCN  306  to the particular bar code specific area  2002 . Information placed in the wand specific area  2004  is information about the wand distributor which is returned from the wand distributor site  1616  across GCN  306 . 
     Referring now to  FIG. 21 , there is illustrated a structure of information contained in the ARS database. The ARS database  310  contains a variety of information required to properly interrogate and assemble packets for obtaining information from the various sites disposed on the GCN  306 . The ARS database  310  has a database structure  2100  which contains addresses for the web sites containing the product information requested by the user when scanning the bar code  1606  with the wand  1600 . Under a product heading  2102  are listed the particular bar codes and associated routing information for addressing the respective server location. For example, the ARS server  308  may contain any number of advertisers having unique URL addresses associated therewith. Therefore, the bar code  1606  of a particular product is associated with a unique URL address which routes any request for information of that product to that particular advertiser&#39;s site. Also part of the ARS database structure  2000  is a heading of wand  2104  under which is the wand ID  1804  and the distributor associated with that wand ID  1804 . 
     It can be appreciated that there may be a number of distributors using the disclosed architecture such that each distributor has an ID embedded in the wand which uniquely identifies that wand  1600  with the particular distributor. Therefore, the unique wand ID  1804  needs to be listed with the respective distributors of that wand  1600  in order to process the information that needs to be framed and displayed to that particular user. Another heading under the ARS database structure  2100  is a user heading  2106  which contains profile information associated with that particular user ID  1806 . As mentioned hereinabove, the user ID  1806  is obtained via the wand software running on the PC  302  and upon installation or subsequent configuration may request that the user input certain profile information which may be used to target that particular user with products and services which identify with that user profile. The ARS database structure  2100  also contains an E-commerce heading  2108  which contains information related to the bar code  1606  and an advertisement that may be triggered by the request for that information. For example, any bar code  1606  associated with a paper source  1602  can be associated with the specific information in the ARS database  310 . A user wishing to obtain information about a specific soft drink may, in fact, trigger an advertising response of a competitor product. Similarly, the user interested in information about that particular soft drink may also trigger information which is relevant to that particular product or a product which may normally be served in conjunction with that soft drink. Furthermore, if the user profile indicates that this individual has significant interest in finance or insurance, the request for information regarding this particular bar coded product may trigger advertisement from an E-commerce server  1618  related to information about finance and insurance. It should be noted that the information described as contained within the ARS database structure  2100  is not limited to what has been described, but may comprise any number of pieces of information used to present desired information to the computer display of the user. 
     Referring now to  FIG. 22 , there is illustrated a flowchart of the process of receiving information from the user&#39;s perspective, and according to the disclosed embodiment. The wand software running on the user&#39;s PC  302  runs in the background until activated by output from the wand  1600 . Therefore, flow moves to a decision block  2200  where if a scanned input does not occur, flow moves out the “N” path and loops back to the input of decision block  2200 . On the other hand, if scanned input information is received, flow moves out the “Y” path to a function block  2202  where the wand software assembles a message packet containing the bar code information, the wand ID  1804  and the ARS  308  URL address. Additionally, the browser is launched in which this information is placed for transmission to the ARS  308 . Flow then moves to a function block  2204  where the browser is partitioned into any number of areas in which information is displayed when obtained from the wand distributor site  1616 , the E-commerce site  1618 , and the advertiser server  312 . It should be known that although three frames are shown in the particular window  2000  of this embodiment, the number of frames displayed in the window  2000  is limited only by the available real estate of the window  2000  area itself. 
     After the wand software partitions the browser window into one or more frames in preparation of receipt of return information, flow moves to a decision block  2206  where the computer waits for information to be returned from the various sites disposed on the GCN  306 . If information is not returned, flow moves out the “N” path and simply loops back to the input to continue monitoring for receipt of the information. If information has been received, flow moves out the “Y” path to a function block  2208  where routing information for each frame (or partitioned area of the window  2000 ) is inserted into one or more packets for transmission to the various sites. The various sites then return the requested information back to the PC  302 , as indicated in function block  2210 . Flow is then to a function block  2212  where the proprietary software working in conjunction with the hosted browser places the returned information into the respective frames of the window. The user, viewing the display at PC  302 , then perceives a variety of information, one of which is the particular product information which he or she requested, in addition to wand distributor information, and possibly other advertisements based upon the user&#39;s profile. 
     Referring now to  FIG. 23 , there is illustrated a flowchart of the process according to the ARS. The ARS  308  is operable to decode and process messages received from the GCN  306 . Therefore, flow is to a decision block  2300  where, if bar code information is not received, flow is out the “N” path with loop-back to its input. If bar code information has been received, flow is to a function block  2302  where a matching process occurs to link the bar-coded product information to its respective manufacturer. The ARS database  310  also associates the URL address of the manufacturer&#39;s server. When a match is found, the ARS  308  begins to assemble a message packet of information for transmission back to the PC  302 , as indicated in function block  2304 . The message packet contains the product information and the URL address of the manufacturer&#39;s web site. Flow then moves to a decision block  2306  where the wand ID  1804  is compared with the list of wand IDs issued by the particular wand distributor. If the wand ID  1804  is validated, flow moves out the “Y” path to a function block  2308  where the message packet is appended with the wand ID  1804  and distributor routing address. Flow then moves to a decision block  2310  where the ARS  308  determines if any E-commerce information is to be associated with a particular wand ID  1804 . If so, flow is out the “Y” path to a function block  2312  where the message packet is appended with the E-commerce routing string. The E-commerce routing string provides addressing for the E-commerce server  1618 . Flow then moves to a function block  2314  where all message packets are returned back to the PC  302  for processing. 
     Referring back to decision block  2306 , if the wand ID  1804  is determined to be invalid, flow moves out the “N” path and jumps forward to the input of decision block  2314 , since the lack of a wand ID  1804  interrupts the link to any advertising provided by the E-commerce server  1618 . At this point, the only information provided is the link to the advertiser server  312  for return of product information. Referring now to decision block  2310 , if no E-commerce information is available, flow moves out the “N” path and jumps forward to the input of function block  2314  where the message packet back to the PC  302  contains only the URL of the advertiser server  312 , the bar code information, the distributor server  1616  address and wand ID  1804  information. 
     Referring now to  FIG. 24 , there is illustrated a flowchart of the process performed at the E-commerce site. The E-commerce server  1618  receives the message packet from the user PC  302 , as indicated in function block  2400 , and decodes the packet to perform a match with the bar coded information. Moving on to a decision block  2402 , if the match is unsuccessful, flow is out the “N” path to a function block  2404  where the match is rejected. A message may be returned to indicate that a problem occurred and the user may need to re-scan the product bar code  1606 . If a successful match occurs, flow moves out the “Y” path to a function block  2406  where the wand ID  1804  is matched with the bar code product information. The bar coded information may be distributed to customers over a large geographic area. However, the wand  1606  may be coded for certain geographic areas. For example, a wand  1600  having an XXX ID may be restricted for sale in the Southwestern United States while a wand  1600  having a YYY ID may be sold only in the Northeast. In this way, geographic areas may be targeted with advertising more appealing to that particular area. Advertising returned to the user PC  302  may be focused further by obtaining a user profile when the software or wand  1600  are installed. In this way, advertising may be focused based upon the user profile. Therefore, flow moves to a function block  2408  to lookup the E-commerce action based upon the wand ID  1804  and the bar code information. Flow moves to a function block  2410  to assemble all the information into a packet for return to the user PC  302 . The product information and/or user profile information may be returned. Flow is then to a function block  2412  where the message packet is transmitted. 
     Referring now to  FIG. 25 , there is illustrated a system for allowing an advertiser to offer a promotion over a broadcast system to a user utilizing the structure described hereinabove. From a general standpoint, this will allow the advertiser to provide over the broadcast channel, in the background, an audio or video indicia (or combination thereof) to a user which is sensed by the causer PC  302  and then the user PC  302  interconnected with a defined location on the network  306  for interfacing with the advertiser to actually promote some offer over the network  306  utilizing the system described hereinabove. As described hereinabove, a broadcast signal is received by the receiver  110  which can be a television receiving a television broadcast, or even a radio. This will provide, in the case of the television, an audio and/or video output and, in the case of a radio, an audio output. This audio output is input to the user PC  302  by, for example, an audible connection via a speaker and microphone or by hard-wired connection. User PC  302  operates various programs for sensing the audio system, as set forth in an operating program region  2502 , and also as described hereinabove. This operating program region basically contains the operating programs that are running in the background or the foreground. In the present disclosure, a program will be running in the background or foreground to continually sense any audible signals that are received. In the event that a tone or specific signal is received that is recognized by the background operating program (or foreground operating program) as being associated with an advertisement, this program will then cause the user PC  302  to interconnect with the network (also called the “web”)  306  through a web interface  2504 , which is similar to the modem  114  described hereinabove with respect to  FIG. 1 . This allows a web interface  2504  to interface with the network  306 . In the present embodiment, the initial operation is performed by the operating program  2502  wherein a web browser is launched and the web browser utilized by the operating program to interface with locations on the network. However, it could be that the operating program in the background for sensing the audio and/or video signal does not require the web browser to interconnect with the network. It should be understood that this program could either interface directly with the network by directly interfacing with the TCP/IP gateway in the user PC  302 , or utilize the web browser as the interface to the web  306 . 
     Initially, the web  306  is accessed such that information regarding the received tone, i.e., the decoded tone itself, is transmitted to the ARS  308 . In this embodiment, the ARS  308  will have a promotional database  2506  associated therewith and a user profile database  2508 . As described hereinabove, the user profile database  2508  is created when the user initially receives the particular operating program that allows sensing of the audio input and assessment access to the web  306 . This will require the user to input a particular profile, which profile is then stored in the user profile database  2508  and a unique user ID associated with user PC  302  via the operating program for transmission at a later time to the ARS  308 . When the ARS  308  receives this user ID, it can be compared with corresponding user IDs in the user profile database  2508  (of which there should only be one) and then extract the user&#39;s profile information. This basically allows user profile information to be stored without requiring it to be constantly re-transmitted from the user PC  302 . However, it could be stored at the user PC  302 . The promotional database  2506  contains information regarding the decoded information from the broadcast which was received by the user PC  302  and has associated therewith routing information. Therefore, for each encoded tone that is transmitted by the broadcaster, there will be an associated decoded word or value in the database  2506  with certain information associated therewith. A minimum requirement is that there be routing information to allow the user PC  302  interface to the network  306  to interconnect with a promotion offer location  2510 . However, there could be other information that is transmitted. This information is then, as described hereinabove, relayed back to the user PC  302 . This connection between the user PC  302  and the ARS  308  is represented by interconnection path  2512  in the network  306 . 
     After this information is returned to the user PC  302 , the user PC  302  will utilize this routing information to interconnect the user PC with the promotion offer location  2510  to allow a bi-directional path, as represented by a path  2514  in the network  306 . In addition to providing the routing information, the ARS  308  will also send back to the user PC  302  the user profile and any other information required by the promotion that would be stored in the promotional database  2506 , and this will be assembled into a packet for transmission from the user PC  302  to the promotion offer location  2510  on the network  306 . Note that the promotion offer location  2510  need not receive the code to understand what type of promotion was located. For example, it could be that the information returned to the user PC  302  for relay to the promotion offer location  2510  was a string of characters utilized by the browser consisting of domain name and subsequent instructions, which subsequent instructions would indicate to the promotion offer location  2510  certain actions that needed to be taken through HTML instructions which are conventional. These, of course, are provided by the operator of the promotion offer location  2510  to the operator of the ARS location  308  for storage in the promotional database  2506 . Thus, when the particular unique information is received from the user PC  302 , which was forwarded thereto by the broadcaster, this information will be associated with any information that the operator of the promotion offer location offered, i.e., that the promoter wants to have associated therewith. This association, of course, is what the ARS  308  utilized to assemble a relay string, this being the URL of the promotion offer location  2510  and various other information associated therewith, such as particular HTML codes for use by the promotion offerer. 
     Referring now to  FIG. 26 , there is illustrated a flowchart depicting the generation of the unique tone by the broadcaster. This is initiated at a block  2602  and then proceeds to a block  2604  wherein a pre-announcement is sent of a promotion that is going to be offered by a promoter. The purpose of this is that the promoter would like to have as many individuals as possible join in the promotion. However, in order to recognize a tone or visual stimulus to a user, the user must have a PC running a particular proprietary software associated with the ARS  308  to provide the “listening” function. Therefore, this promotion can be provided to the user via the broadcast, either a short time before or even days before the actual promotion is offered. This is very similar to the situation wherein news programs advertise a newsworthy event and the reporting thereof on the “Eleven O&#39;clock News,” wherein the sum total of the advertisements for that news report far exceed the length of time of the actual news report, the pre-advertising luring viewers to the entire news report for the purpose of increasing viewership. Further, this allows the individual to, if they do not already possess the software, go to the web site for the ARS  308  or some other web site, and download the software. For example, the advertisement would indicate that “for software to access this promotion, go to www.softwareprovider.com to download the required software.” Alternatively, the announcement may just be a way to ensure people do not walk away from television during an advertisement interruption in a program. At a later time, an actual visual header is sent to the individual via the broadcast to indicate that the stimulus is about to be sent, as indicated in a function block  2606 . Typically, this will be some type of bouncing unique and recognizable “bug” that appears on one corner of the television set, which will be recognized by individuals as preceding a unique indicia of a network link. The program will then proceed to function block  2608  to send the unique tone or even a unique video signal in another embodiment, and into an End block  2610 . 
     Referring now to  FIG. 27 , there is illustrated a flowchart depicting the operation at the promotion offer location  2510 . The program is initiated at block  2702  and proceeds to a decision block  2704  to determine if an Internet connection has been made to a new user requesting information. This, as described hereinabove, is facilitated by going to the ARS  308 , requesting routing information and then using this routing information to make the connection. Also as described hereinabove, this is facilitated by sending a user ID and the encoded information from the received stimulus to the ARS  308 . The program would continue in a loop until the connection is made, at which time it will proceed to a function block  2706  to receive the user profile and promotion header information which was provided by the ARS  308  in the form of a relay. The program then flows to a decision block  2708  to determine if the information has been received in a timely manner. There are certain situations wherein a promotion must be timely to obtain the full effect of a promotion. This could be thwarted in a situation wherein an individual would record the program with the advertisement sections and then use this to stimulate his computer. Further, this tone could be used to continually log on for a promotion to obtain more than “one bite of the apple.” Of course, in other situations, the promoter would welcome a request at any time and any number of requests from a single user. If it is not timely, the program will flow to a reject box  2710  and, if timely, the program will flow to function block  2712  to offer the promotion and then to an End block  2714 . 
     Referring now to  FIG. 28 , there is illustrated a flowchart for the offer promotion operation at the location of the promoter, which initiated at a block  2802 , then proceeds to function block  2804  wherein the user&#39;s profile is received and then to a multi-point decision block  2806  wherein the promotion is selected, or there could be a plurality of selections of different types of promotions offered by the same promoter. The type of promotion is determined by the header information forwarded to the promoter in conjunction with the information in the promotional database  2506 . One type of promotion could be a sweepstakes represented in block  2808 , wherein all individuals are entered into some type of selection process offering a single large prize, this being solely for receiving the profile information stored in the user profile database  2508 . Note that this is usually the main desire of a sweepstakes provider, other than to link it to its web page to try and solicit the purchase of magazines or other articles. By the means of a user profile in the user profile database  2508 , this is an important step to bypass. Another promotion could be an electronic coupon, represented in a block  2810 . These are referred to typically as “E-coupons,” which would provide some type of coupon to an individual. Another type could be an interactive game, as represented by a block  2812 , which allows the user to interface in an interactive manner with the promoter&#39;s web site. Another promotion is a sequencing-type promotion, indicated by a block  2814 , wherein the individual is placed into a sequence and it is the place in the sequence that may produce the reward. 
     With respect to the sweepstakes, once the sweepstakes promotion is selected, the program proceeds from the function block  2808  to a function block  2816 , wherein a customized reply or interface will be provided to the particular user based upon the profile information received. As such, a certain individual indicating a preference for books may be put into a sweepstakes associated with books and an individual indicating a strong preference for sports may be put into a sweepstakes associated with sports prizes. This provides possibly more incentive for an individual to spend time at a particular site. The program then flows to function block  2818  wherein the user is informed of the sweepstakes entry and how the user will be contacted in the future. The program then flows to an End block  2820 . 
     In the situation where the promotion is a coupon, the program will flow from block  2810  to a function block  2830  to generate a customized reply to the user based upon the user profile and the type of information to be presented to that particular user. It could be coupons for sporting events, associated with a strong sporting preference, or with literary events, associated with a strong literary preference. The program will then flow to function block  2832  wherein the user is informed of the coupon and how to exercise the coupon. This exercise may actually be a link to a book provider web site, wherein the user is actually provided a coupon on a web site. Further, the customized interface with the user could actually route that user, based upon preferences in the user profile, to a different web site to offer an electronic coupon. Once completed, the program flows to the End block  2820 . Utilizing the interactive game, the program will flow from the function block  2812  to a function block  2834  wherein, again, the interface with the user is customized based upon preferences. A game of some type is initiated, as indicated by block  2836  and then the system interacts with the user, as indicated by function block  2838 . The program, after completion of the interaction, will proceed to the End block  2820 . 
     For the sequencing operation, this will first flow to a function block  2840  from function block  2814  to customize the contest in accordance with the user&#39;s profile, as described hereinabove. The user is in place in a sequence, as indicated by function block  2842  and then a determination is made as to whether the user is a winner, as indicated by decision block  2844 . If not, the program will go to function block  2846  to send a consolation prize, then to End block  2820 . However, if the user is a winner, he will be informed by block  2848  and then proceed to function block  2850  to send the prize, this being any number of incentives over the network, possibly in the form a credit or coupon, and then to the End block  2820 . Although here are listed only four promotions, there can be any type of promotion that is offered in response to receiving the user profile and the actual connection with the user network via routing information proved by the ARS  308 . 
     Referring now to  FIG. 29 , there is illustrated a flowchart depicting the operation of an advertiser sending a broadcast out over the web. The program is initiated at a block  2902  and then proceeds to a function block  2904 , wherein a broadcast is generated. This broadcast typically is comprised of an advertising broadcast, which advertising broadcast is a portion of an overall broadcast or program. This broadcast is delivered at a predetermined time by a broadcasting station over some type of commercial or private broadcast network. During the broadcast, a tone is transmitted, as indicated by a function block  2906 . This tone, as described hereinabove, is a unique tone which has digital information encoded therein. This tone with its digital information, as also described hereinabove, is received by the user&#39;s PC  302 , decoded and the digital information extracted therefrom. It should be understood that a unique optical encoded area could be provided in place of the tone somewhere in the display area, with digital information embedded therein in the form of encoded information. This optical area can be read by the user PC  302  to extract the information therefrom. Further, any method for delivering the encoded information to the user automatically is anticipated by this disclosure. 
     After transmission of the tone, the program proceeds to a decision block  2908  to wait for a response. If no response has been received, the program will flow along an “N” path to a timeout block  2910 . This timeout function is to determine if the system is working. If the timeout has occurred, the program will default and, if not, it will loop back to the input of decision block  2908 . When the response has been received, such as a user interconnecting with the network, the program will flow along a “Y” path to a function block  2912  to receive the information associated with the associated tone. It should be understood that a particular advertiser may receive multiple responses to multiple advertisements. Typically, this is set forth in the URL and the HTML code associated therewith. This code will typically route the user to a particular location on the advertiser&#39;s server. Once this information has been received, the program will flow to a function block  2914  wherein the user&#39;s profile will be received. As described hereinabove, this user&#39;s profile has been stored at the ARS  308  location, which is then relayed back to the user&#39;s PC  302  for assembly into a packet for transmission to the advertiser&#39;s location. The program will then flow to a function block  2916  to select standard information for a response, this being the basic starting point. The program will then flow to a function block  2918  to determine if this particular advertisement is to be customized for the user. In some situations, the response need only send the standard information. However, there are situations wherein the response needs to be customized for the user. It may be as simple as putting information in the header of the reply to the user such as “Hello John, here is the information you requested.” It could also be much more complex in the form of the way in which the information is forwarded back to the user. It could be that the advertiser that returns information back to the user in response to their request would want to send certain other advertising information or links to the user. If the user requested information regarding an alcohol commercial, there may be some link between alcohol consumers and outdoor sporting activities. A banner location (area in the display associated solely with advertisements) on the display sent back to the user may incorporate some advertising link with an outdoor sporting goods establishment. This advertiser could then get additional advertising revenue by providing this link to a user. Of course, this is based upon the user&#39;s profile indicating the user has a preference for sporting goods. If the user, alternatively, had a preference for traveling to Europe, a European travel site could be provided in this banner location. It is only important to note that the customization, if applicable, allows all information provided to be customized based upon the user&#39;s profile to more readily target a particular user&#39;s demographic information, desires and/or preferences. If not customized, the program flows along an “N” path to a function block  2920  to send the standard information. If customized, the program would flow along a “Y” path to a function block  2922 , wherein the response would be modified to send to the user in accordance with the preference of the profile. The program would then flow from function blocks  2920  and  2922  to a function block  2924 . The program then flows to a decision block  2926  to determine if the connection has been completed, i.e., the user has logged off, and then to an End block  2928 . 
     With respect to the overall generating of the broadcast, the advertiser can utilize this broadcast generation to actually induce the individual to undertake some type of web-based initiative, or in general, access the network for the purpose of completing an e-commerce function or the such. This is done with a tone or, alternatively, a visual encoded logo. The consumer, when viewing a broadcast or listening to some type of radio program, would be subjected to a unique audio tone, having embedded therein digital information. This unique audio tone would be heard by the user and they would automatically look to their PC to determine what type of advertisement was present on their computer. If a visual encoded logo were utilized it requires encoding the information in the logo or, alternatively, a visual unencoded logo may be utilized in connection with the audio encoded tone, which would cause the user to look to their computer. As an example, consider an advertiser that is advertising on a very expensive finals match in soccer or football. These costs can run up to many millions of dollars per minute. If an advertiser could utilize ten seconds, for example, to provide a very simple commercial with a tone embedded therein, this would automatically signal the user to turn their viewing attention to the computer and away from the remaining advertisements. This is an inducement by a tone or a visual encoded logo. This assumes that the user has their PC on and has access to the Internet. Of course, conventional television sets having Internet based services are readily available. It is anticipated that virtually all broadcast viewing apparatus in the future will have web-based services, such that they will always be interconnectable to a network. 
     Although the preferred embodiment has been described in detail, it should be understood that various changes, substitutions and alterations can be made therein without departing from the spirit and scope of the invention as defined by the appended claims.