Patent Publication Number: US-8972408-B1

Title: Methods, systems, and articles of manufacture for addressing popular topics in a social sphere

Description:
CROSS REFERENCE TO RELATED APPLICATION(S) 
     This Application is a continuation of U.S. patent application Ser. No. 13/195,830 filed on Aug. 1, 2011, issued as U.S. Pat. No. 8,452,772 on May 28, 2013 and entitled “METHODS SYSTEMS AND ARTICLES OF MANUFACTURE FOR ADDRESSING POPULAR TOPICS IN A SOCIAL SPHERE,” the contents of which is hereby expressly incorporated by reference in its entirety for all purposes, and priority of which is claimed under 35 U.S.C. §120. 
    
    
     COPYRIGHT NOTICE 
     A portion of the disclosure of this patent document contains material, which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever. 
     BACKGROUND 
     As social networking continues to gain popularity, the functions of social network websites have evolved from connecting maintaining social relations among individuals to providing more business oriented functions such as providing discussion forums for a group of individuals or organizations sharing some common interests in or issues with products or services. Nonetheless, due to the nature of the social networks being started with social relations and thus the unique characteristics of social network websites, much of the dialog and conversations go unheard or unanswered by some real parties in interest even though a lot of dialog and conversations happen naturally in the social sphere. For example, certain online platforms or social network websites may contain a lot of conversations and responses about a particular issue of a particular product or service offered by a company. Nonetheless, the company&#39;s representatives may not even be aware of such conversations and responses and thereby miss the opportunity to improve their product or service, to maintain good customer relationship, or to keep up the goodwill or reputation of the company. On the other hand, it is not only impractical but almost impossible to have human representatives to listen in every online platform to identify such conversations or responses unless these human representatives so happen to be connected to individuals or organizations that voice their opinions in the social sphere—a highly unlikely situation. Furthermore, even if these human representatives were to be connected to the right individuals or organizations, it is also unlikely for these representatives to provide seasonable responses to address these issues in the conversations. Therefore, there is a need for a method and a system for address popular topics in a social sphere. 
     SUMMARY 
     Disclosed are various embodiments of methods, systems, and articles of manufactures for addressing popular topics in a social sphere. In some embodiments, the method or the system continuously monitors the conversations in one or more online forums (e.g., social network website(s)), identifies one or more trends of interest, identifies one or more content items that match each of the one or more trends, and delivers the one or more content items to appropriate forums. In some embodiments, the method or the system for addressing popular topics in a social sphere aggregates the trends in a social sphere and automatically responds to the trends by identifying matching existing content items and delivering the matching content items to a target forum for which the trends are identified. The method or the system may further catalog a newly created content item as the newly created content item is created. The method or the system may identify a trend either by employing some third-party products or services or by employing one or more Internet bots to monitor the online conversions to identify the trend or by using some trending applications offered by certain forums or social network websites. 
     In some embodiments, the method or the system may comprise the respective process or hardware module to identify a pertinent trend in conversations of a target forum and then to identify or create one or more cataloged content items that match the pertinent trend. The method or the system may further comprise the respective process or hardware module to identify or create a presentation requirement for the one or more cataloged content items and deliver at least some of the one or more cataloged content items to the target forum based at least in part upon the presentation requirement. 
     In some embodiments where one or more external sources provide one or more trends with sufficient information for the method or the system to understand the meaning(s) or issue(s) of the one or more trends, the method or the system may further comprise the respective process or hardware module to identify or receive one or more trends from the one or more external sources, to determine the pertinent trend from the one or more trends by performing a trend filtering process, and to determine the meaning(s) or the issue(s) of the pertinent trend by performing a process. In some embodiments, the process or hardware may further comprise the respective process or hardware module to perform a lexical analysis, to perform a syntax analysis, to perform a semantics, and to perform a context analysis to determine the meaning(s) or issue(s) associated with the pertinent trend. In some embodiments, the method or the system may further comprise the process or hardware module to perform a natural language processing to determine the meaning(s) or issue(s) associated with the pertinent trend. In some of these embodiments, the natural language processing may comprise the actions to perform a natural language understanding, to perform a natural language word sense process, to recognize one or more recognized terms, to perform segmentation, and to identify one or more relationships between a first portion and a second portion of the pertinent trend. 
     In some embodiments where one or more external sources provide one or more trends without sufficient information but includes additional information from other pages or sources for the method or the system to understand the meaning(s) or issue(s) of the one or more trends, the method or the system may further comprise the respective process or hardware module to identify or receive one or more trends from the one or more external sources, to aggregate additional information or data associated with the one or more trends, and to determine the meaning(s) or issue(s) associated with the one or more trends based at least in part upon the additional information or data. In some embodiments, the method or the system may further comprise the respective process or hardware module to filter the one or more trends to determine a pertinent trend, and to filter the additional information or data associated with the one or more trends to determine pertinent information or data associated with the pertinent trend in order to identify the pertinent trend in the conversations in a target forum. In some embodiments, the method or the system may further comprise the respective process or hardware module to filter the one or more trends to determine a pertinent trend, and to filter the additional information or data associated with the one or more trends to determine the pertinent information or data associated with the pertinent trend in order to identify the pertinent trend. In some embodiments, the method or the system may further comprise the respective process or hardware module to determine the meaning(s) or issue(s) based at least in part upon the pertinent trend or the pertinent information or data associated with the pertinent trend in order to identify the pertinent trend in the conversations. In some embodiments, the method or the system may further comprise the respective process or hardware module to perform a data dredging process on the one or more trends to filter the one or more trends, and to perform the data dredging process on the additional information or data associated with the one or more trends to filter the one or more trends. 
     In some embodiments where the method or the system does not identify a trend from external sources, the method or the system may further comprise the respective process or hardware module to monitoring conversations in a social sphere, to aggregate the conversations to create a target data set, to perform a natural language processing on the target data set, and to identify a pertinent trend based at least in part upon a result of the natural language processing in order to identify the pertinent trend in the conversations of the target forum. In some embodiments, the method or the system may further comprise the respective process or hardware module to validate the target data set by using one or more test cases, to adjust the action of aggregating the conversations based at least in part upon a result of validating the target data set, and to determine a meaning of or an issue associated with the pertinent trend. In some embodiments, the method or the system may further comprise the respective process or hardware module to use a program that browses at least a part of the target forum in an automated manner and is designed with reference to a robots exclusion standard associated with the target forum in order to monitor the conversations. In some embodiments, the method or the system may further comprise the respective process or hardware module to perform a content management process on a plurality of existing content items, to classify or clustering the plurality of existing content items to identify one or more classifications for an existing content item of the plurality of existing content items, to identify or determining one or more relationships between the existing content item and a product or service, and to match the pertinent trend with one or more existing content items of the plurality of existing content items in order to identify or create one or more cataloged content items that match the pertinent trend. In some embodiments, the content management process may comprise the respective process or hardware module to capture one or more content items to form the plurality of existing content items, to recognize one or more objects of interest of the existing content item, to process the existing content item to clean up the content item, to unify related data or information that are related to the existing content item by at least aggregating the related data or information from one or more sources of data or information, to index the existing content item by associating one or more indices with the existing content item, or to transform the existing content item from a first format to a second format. In some embodiments, the method or the system may further comprise the respective process or hardware module to analyze a format of and a language used in the existing content item, to perform natural language processing on the existing content item, to parse the existing content item to determining a parsing result for the existing content item, and to perform the action of indexing the existing content item based at least in part upon the parsing result in order to index the existing content items. In some embodiments, the method or the system may further comprise the respective process or hardware module to provide vocabulary support by using a set of lexemes, to describe the at least the part of the existing content item by using one or more syntaxes, one or more principles, or rules determined from a syntax analysis, to determine or identifying semantic information or meanings for the at least the part of the existing content item by using generative or interpretative semantics, and to determine or identify an understanding of the at least the part of the at least the part of the existing content item by using one or more grammars in order to parse the existing content item. In some embodiments, the method or the system may further comprise the respective process or hardware module to perform natural language processing on the at least the part of the existing content item in order to parse the at least a part of the conversation. 
     In some embodiments, the method or the system may further comprise the respective process or hardware module to receive additional information or data that are related to the at least some of the one or more content items from a separate computing system or a separate site, and to deliver the at least some of the one or more content items to the separate computing system or the separate site. In some embodiments, the method or the system may further comprise the respective process or hardware module to classify the order in the aggregated representation among a plurality of orders by using the addition information or data received from the remote computing system, in which the additional information or data or the data on the remote computing system comprise at least one of personal finance data, tax data, budgeting data, order receipt data, accounting data, or tax return data. 
    
    
     
       BRIEF DESCRIPTION OF THE FIGURES 
       The drawings illustrate the design and utility of various embodiments. It should be noted that the figures are not drawn to scale and that elements of similar structures or functions are represented by like reference numerals throughout the figures. In order to better appreciate how to obtain the above-recited and other advantages and objects of various embodiments, a more detailed description of the inventions briefly described above will be rendered by reference to specific embodiments thereof, which are illustrated in the accompanying drawings. Understanding that these drawings depict only typical embodiments of the invention and are not therefore to be considered limiting of its scope, the invention will be described and explained with additional specificity and detail through the use of the accompanying drawings in which: 
         FIG. 1  illustrates an exemplary schematic diagram of one or more application servers that execute various modules or processes and interact with a social sphere for addressing popular topics in some embodiments. 
         FIG. 2  illustrates a top level flow diagram for addressing popular topics in a social sphere in some embodiments. 
         FIG. 3  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. 
         FIG. 4  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. 
         FIG. 5  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. 
         FIG. 6  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. 
         FIG. 7  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. 
         FIG. 8  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. 
         FIG. 9  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. 
         FIG. 10  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. 
         FIG. 11  illustrates more details for a part of the aggregator component and in some embodiments. 
         FIG. 12  illustrates more details for the parser component of the aggregator component in some embodiments. 
         FIG. 13  illustrates more details for the parser component of the aggregator component in some embodiments. 
         FIG. 14  illustrates a block diagram of an illustrative computing system  1400  suitable for implementing various embodiment of the invention. 
     
    
    
     DETAILED DESCRIPTION OF ILLUSTRATED EMBODIMENTS 
     Various embodiments are directed to a method, system, and computer program product for analyzing behavior of Internet forum participants. Other objects, features, and advantages of the invention are described in the detailed description, figures, and claims. 
     Various embodiments of the methods, systems, and articles of manufacture will now be described in detail with reference to the drawings, which are provided as illustrative examples of the invention so as to enable those skilled in the art to practice the invention. Notably, the figures and the examples below are not meant to limit the scope of the present invention. Where certain elements of embodiments can be partially or fully implemented using known components (or methods or processes), portions of such known components (or methods or processes) that are necessary for an understanding of the present invention will be described, and the detailed descriptions of other portions of such known components (or methods or processes) will be omitted for ease of explanation and to not obscure embodiments of the invention. Further, embodiments encompass present and future known equivalents to the components referred to herein by way of illustration. 
     Various embodiments are directed at methods, systems, and articles of manufactures for addressing popular topics in a social sphere. In some embodiments, the method or the system employs one or more computing systems to identify one or more trends in a social sphere from one or more external products or services (e.g., a third-party trending program or a third-party online trending service). The method or the system may then analyze the one or more trends to determine some pertinent trends that are related to a product or service of interest and search for one or more content items that may be used to address these pertinent trends. In some embodiments, the matching content items have been previously categorized or classified together with other content items by the method or the system. In some embodiments where no matching content items may be found, the method or the system may further cause one or more content items that may be used to address the pertinent trends to be generated. The method or the system may then deliver a form of at least one of the matching content item to a target forum or target audience to address the pertinent trends. 
     In some embodiments, the method or the system employs one or more computing system to monitor various conversations, discussions, posts, tweets, etc. (hereinafter conversation or conversations) in a social sphere, aggregate the relevant conversations into a target data set, and analyze the aggregated target data set to determine one or more trends or popular topics that are related to a product or service. The method or the system may then search for one or more content items that may be used to address the one or more trends or popular topics. In some embodiments, the matching content items have been previously categorized or classified together with other content items by the method or the system. In some embodiments where no matching content items may be found, the method or the system may further cause one or more content items that may be used to address the one or more trends or popular topics to be generated. The method or the system may then deliver a form of at least one of the matching content item to a target forum or target audience to address the pertinent trends. More details about various processes or modules to implement various embodiments are further described below with reference to  FIGS. 1-14 . 
       FIG. 1  illustrates an exemplary schematic diagram of one or more application servers that execute various modules or processes and interact with a social sphere for addressing popular topics in some embodiments. More specifically,  FIG. 1  illustrates a social sphere  100  which includes a plurality of individuals, organizations, or a combination thereof and is organized by one or more social network sites  102 , each of which provides a platform for a set of the individuals, organizations, or a combination thereof to initiate or participate in some forms of conversations, posts, tweets, podcasts, messages, clicks, trends, searched items, etc.  104  (hereinafter conversation or conversations.) In some embodiments, a social sphere  100  may correspond to or may be associated with one or more social network websites, one or more blogs, one or more search engines, one or more online communities, one or more forums, etc. and will be collectively referred to as a social network site or a forum in this disclosure. One or more computing systems  120  or  128  may interact with the one or more social network sites  102  via one or more connections  108  to send to and  106  to receive from the one or more social network sites  102 . The one or more computing systems  120  may provide products or services such as but not limited to tax products or services (e.g., Turbo Tax® offered by Intuit, Inc.), personal finance management product(s) or service(s) (e.g., Mint.com or Quicken® offered by Intuit, Inc.), budgeting product(s) or service(s) (e.g., Mint.com or Quicken® offered by Intuit, Inc.), or financial management system of product(s) or service(s) (e.g., Quicken®, Quickbooks®, Intuit Online Payroll, GoPayment, etc. offered by Intuit, Inc.) The one or more computing system  128  may comprise an internal trend or conversation aggregator(s) process or module  110 , a content item classifier  112 , a content matcher  114 , or a content creator  116 . It shall be noted that the various processes may be run on one or more computing systems, and various modules may be executed on one or more computing systems. Therefore, the one or more computing systems  128  and  120  may comprise a single computing system encompassing all the processes or modules or may comprise multiple computing systems, each of which is responsible for some but not all the processes or modules. The one or more computing systems  120  and  128  interact with and thus read from and write to one or more persistent storage devices  118 , which may store thereupon, for example, various data, various libraries for the execution of various processes or functions described herein, one or more content items, one or more templates, one or more data structures (e.g., relational or non-relational databases), etc. in some embodiments. The system may also comprise or interact with one or more forms of temporary storage such as some random access memory to temporarily store various data, variable or parameter values, objects, or other information required or need for the execution of various processes or modules described herein or processes or modules required or needed to support the execution of various processes or modules described herein. The one or more persistent storage devices  118  may be implemented in separate storage units such as any non-volatile computer readable, non-transitory storage media. In some embodiments, the one or more persistent storage devices  118  may be implemented in a single storage unit. 
     One or more external trends or conversation aggregators  124  may also interact with the one or more social network sites  102  to identify one or more trends from the conversations  104 . The one or more systems  128  may interact with the one or more external trends or conversation aggregators  124  to send inquiries to and retrieve results (e.g., one or more trends associated with a product or service) from the one or more external aggregators  124 . 
       FIG. 2  illustrates a top level flow diagram for addressing popular topics in a social sphere in some embodiments. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  202  to identify one or more pertinent trends in conversations of a target forum. In some embodiments, a trend comprises a general course, tendency, or drift of opinions, issues, problems, concerns, questions, or interests of users in a social sphere. In some embodiments, the terms “trend” and “popular topic” may be used interchangeably. The method or the system may identify the one or more pertinent trends either by using some external sources (e.g., a third-party trend aggregator) or by performing some internal processes or executing some internal modules. In some embodiments, the method or the system may further comprise the respective process or module  204  to identify or create one or more content items that match the one or more pertinent trends. In some embodiments, a content item may comprise, for example but not limited to, frequently asked questions (FAQs), online or offline help files, white papers, internal or external reports, journal articles, prior posts in various forums or sites, etc. (collectively content items or a content item) and may comprise the formats of text, graphics, audio, video, or any combinations thereof. In some embodiments, content items are stored on some forms of persistent storage media with or without conversion or transformation. In some embodiments, existing content items may be categorized or classified based on one or more criteria. In some embodiments, the method or the system may further comprise the respective process or module  206  to determine a presentation requirement for the one or more content items that match the pertinent trends identified at  202 . 
     For example, the method or the system may comprise one or more instances of a process—MonitorService—that continuously monitors the conversations in various forums in some embodiments. The MonitorService may also monitor the conversations while employing the services of a third-party trending application or service or the services of the forums (e.g., Google Trends, Twitter Search, etc.) The method or the system may further comprise a cataloging process or module, CatalogService, to catalog existing content items or a newly generated content item when the newly generated content item is created. The following section includes some exemplary pseudo code to perform these functions. 
     
       
         
           
               
             
               
                   
               
             
            
               
                 String trendingTopic (from MonitorService); 
               
               
                 Article newArticle; 
               
               
                 If (CatalogService.exists(trendingTopic)) 
               
               
                  { 
               
               
                  newArticle = CreateArticle(CatalogService.get(trendingTopic)) 
               
               
                  } 
               
               
                 If (newArticle.templater(TwitterFormat) != null) 
               
               
                 Twitter.post(newArticle.templater(TwitterFormat)); 
               
               
                 If (newArticle.templater(FaceBookFormat) != null) 
               
               
                 Facebook.post(faceBookFormat. templater(FaceBookFormat)); 
               
               
                 If (newArticle.templater(blogFormat) != null) 
               
               
                 IntuitBlog.post(newArticle. templater(blogFormat)); 
               
               
                 If (newArticle.templater(EmergingTechFormat) != null) 
               
               
                 EmergingTechFormat.post(newArticle. templater( EmergingTechFormat)); 
               
               
                 Function CreateArticle(content) 
               
               
                 { 
               
               
                  Foreach template in contentAwareTemplates 
               
               
                  { 
               
               
                   This.article.templater(template.type) =  
               
               
                 template. apply(content); 
               
               
                  } 
               
               
                 Return this.article; 
               
               
                 } 
               
               
                 Function template::apply(content) 
               
               
                   
               
            
           
         
       
     
     Note that the “exist” function may trigger a search of a catalog or database of any content items that matches the passed-in string for a trend or popular topic. The CreateArticle function may generate content item(s) specific to each known format (e.g., a Facebook, Twitter, and Blog format in the above exemplary pseudocode.) Each specific version content item may then be delivered to the appropriate forum. The CatalogService categorizes or classifies a content item as the content item is created. 
     A presentation requirement may comprise one or more requirements imposed by a target forum on the, for example but not limited to, language used or permitted, display page(s) layout requirement(s), protocol or standard compliance requirement(s), one or more presentation templates, rendering requirements (e.g., whether graphic elements are permitted in the representation, whether multimedia objects are permitted in the representation, whether frames or Server Side Includes (SSIs) are permitted, etc.), or limit(s) on character length, etc. in some embodiments. 
     For example, the language used or permitted requirement may comprise, for example but not limited to, HTML (hypertext markup language), SHTML (server side includes enabled HTML), XML (extensible markup language), XHTML (extensible hypertext markup language), SGML (standard generalized markup language), SMS (short messaging service), MMS (multimedia messaging service), secure messages, or any other suitable languages, etc. The layout requirement of the display page may comprise one or more requirements on, for example but not limited to, locations and areas that may be allocated for the representation or may be reserved for other purposes, or whether certain specific data types are permitted (e.g., whether the representation may include email address(es) or uniform resource locator(s).) The protocol or standard compliance requirement may comprise, for example but not limited to, SMTP (Simple Mail Transfer Protocol), ESMPT (Extended Simple Mail Transfer Protocol), SMTPS (SMTP secured by Secure Sockets Layer), POP (Post Office Protocol), IMAP (Internet Message Access Protocol), or other Internet standard for electronic mails, IPv6 (Internet Protocol version 6), IPv4 (Internet Protocol version 4, or other protocols for data packet transmissions, character encoding or character set requirement (e.g., ASCII, Extended Binary Coded Decimal Interchange Code, or various ISO character encodings, or any other requirement imposed on the representation. 
       FIG. 3  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 3  illustrates more details about the process or module  202  to identify a pertinent trend in conversations of a target forum in some embodiments. In these embodiments, the process or module  202  to identify a pertinent trend may comprise the respective process or module  302  to identify or receive one or more trends from one or more external sources. In some embodiments, the one or more external sources may comprise a third-party trending software program or services such as Google Trends, Google Checkout Trends, the former Google Zeitgeist, Facebook Lexicon or Facebook Memology, Twitter APIs (application programming interfaces) such as Twitter Search or Tweeting Trends, Trendpedia offered by trendpedia.com, or some web-based applications such as hashtags.org. In these embodiments, the process or module  202  to identify a pertinent trend may comprise the respective process or module  304  to identify a pertinent trend from the one or more trends identified or received at  302 . In some embodiments, the process or module  302  identifies a pertinent trend from the one or more trends identified or received from one or more external sources by performing a filtering process to filter out irrelevant trend(s) based on, for example, some filtering rule(s) or keyword search against a plurality of keywords (e.g., “Turbo Tax”, “Quicken”, etc.) that are stored in one or more data structures such as one or more relational or non-relational databases or one or more tables. In some embodiments, the process or module  302  identifies the pertinent trend from the one or more trends by performing a data dredging process that uses some data mining techniques to uncover misleading relationships or statically insignificant relationships in the one or more trends identified or received from the one or more external sources. In some embodiments, the process or module  202  to identify a pertinent trend may comprise the respective process or module  306  to determining the meaning or issue(s) from the pertinent trend. In some embodiments, the process or module  306  determines the meaning or issue(s) by parsing the pertinent trend and analyzing the parsing result (e.g., a parse tree). In some embodiments, the process or module  306  determines the meaning or issue(s) by performing a data mining process. In some embodiments, the process or module  306  determines the meaning or issue(s) by performing a natural language processing on the pertinent trend. In some embodiments, the process or module  202  illustrated in  FIG. 3  comprises the scenario where the one or more trends identified or received from the one or more external sources include sufficiently detailed information indicating, for example, what product(s) or services the one or more trends are directed at, what the issue(s) or the meaning of the one or more trends tell or imply, etc. so the process or module  202  needs not perform further actions (e.g., to browse through, for example, the embedded URLs (uniform resource locations) associated with the one or more trends to further examine what the one or more trends are referring to. 
       FIG. 4  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 4  illustrates more details about the process or module  202  to identify a pertinent trend in conversations of a target forum in some embodiments. In these embodiments, the process or module  202  to identify a pertinent trend may comprise the respective process or module  402  to identify or receive one or more trends from one or more external sources. In some embodiments, the process or module  202  may further comprise the respective process or module  404  to aggregate additional information that is associated with the one or more trends. In some embodiments, the process or module  404  is to aggregate the additional information associated with the identified or received one or more trends by using, for example but not limited to, one or more Internet bots or one or more programs that imitate a human being&#39;s actions to browse through the URLs or links that are embedded on the same or different page(s) on which the one or more trends are identified or received. For example, the one or more trends identified or received from the one or more external sources may be included or listed on a web page, and each of the one or more trends may comprise an embedded URL, which, when clicked upon, brings up more details about that specific trend. In this example, the process or module  402  may invoke or execute an Internet bot or another program to crawl the various web pages or to imitate a human being&#39;s actions to browse through such various web pages to further aggregate the additional information from the embedded URLs or links. In some embodiments, the process or module  202  may further comprise the respective process or module  406  to identify one or more pertinent trends from the one or more trends identified or received from the one or more external sources. In some embodiments, the process or module  202  may further comprise the respective process or module  404  to identify the pertinent, additional information associated with the one or more pertinent trends. In some embodiments, the process or module  202  may first identify the one or more pertinent trends from the one or more identified or received trends from the one or more remote resources and then identify the pertinent, additional information for the one or more pertinent trends. In some embodiments, the process or module  202  may further comprise the respective process or module  408  to determine the meaning(s) or issue(s) associated with each of the pertinent trend by using the additional, pertinent information. In some embodiments, the process or module  202  illustrated in  FIG. 4  comprises the scenario where the one or more trends identified or received from the one or more external sources does not include sufficiently detailed information to indicating, for example, what product(s) or services the one or more trends are directed at, what the issue(s) or the meaning of the one or more trends tell or imply, etc. so the process or module  202  needs to perform further actions (e.g., to browse through, for example, the embedded URLs (uniform resource locations) associated with the one or more trends to aggregate additional information so as to further examine what the one or more trends are referring to. 
       FIG. 5  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. In these embodiments, the process or module  202  to identify one or more pertinent trends in conversations on a target forum comprises the respective process or module  502  to monitor conversations in a social sphere or in the target forum. In some embodiments, the process or module  502  may invoke or execute one or more Internet bots or one or more programs to crawl the forum or to execute one or more programs that imitate human being&#39;s browsing actions to monitor the conversations. In some embodiments, the process or module  502  may create a community, a thread, or a specific discussion platform within the target forum or the social sphere to create a centralized sub-forum that is dedicated to one or more aspects of a specific product or service. For example, the process or module  502  may create a “Turbo Tax” community in a social network to provide a sub-forum in the social network for users to discuss any issues or topics about Turbo Tax. In some embodiments, the process or module  502  may create one or more websites by using specific words as the label for the newly created domain to provide an additional, specific forum for users to discuss a specific product or service. For example, the process or module may cause a newly created domain with the name “www.turbotaxissues.com” to be registered with a domain name registrar and use, for example, SEO (search engine optimization) techniques to modify the home page, various tags, sitemap, etc. to ensure that the newly created website will be shown among the top few search results in one or more search engines so general users may easily identify this newly created website. In some embodiments, the process or module  502  may create a sub-domain in an existing domain to provide an additional discussion forum for a specific product or service and use, for example, SEO techniques similarly to ensure that the newly created sub-domain will be shown among the top few search results in one or more search engines. In some embodiments, the process or module  202  may further comprise the respective process or module  504  to aggregate conversations to create a target data set by using, for example but not limited to, data mining techniques, natural language processing techniques, information extraction techniques, knowledge discovery techniques, fuzzy string search or matching, or parsing techniques, etc. In some embodiments, the process or module  202  may further comprise the respective process or module  506  to validate the validity or correctness of the target data set created by aggregating the conversations. For example, the process or module  506  may verify the patterns produced by first creating a smaller training dataset from the aggregated conversations and then by applying any of the aforementioned techniques such as data mining techniques, etc. together with an overfitting process in the training dataset to find one or more patterns in the training dataset that are not present in the aggregated conversations. The process or module  506  may then use these one or more patterns that are not present in the aggregated conversations to train the aforementioned techniques such as the data mining techniques etc. in order to improve the accuracy of these techniques and further to use the trained techniques on the aggregated conversations to create the target dataset. In some embodiments, the process or module  202  may further comprise the respective process or module  508  to perform natural language processing on the aggregated conversations or on the target data set to understand the aggregated conversations or the target dataset. In some embodiments, the process or module  202  may further comprise the respective process or module  510  to identify one or more pertinent trends by using at least the result(s) of the natural language processing. In some embodiments, the process or module  202  may further comprise the respective process or module  512  to determine the meaning or issue(s) of the pertinent trend based at least in part upon the result(s) of natural language processing. In some embodiments, the process or module  202  may employ a MonitorService process to continuously monitor the conversations or trends based on, for example, how often one or more specific words or one or more specific tags appear in the conversations by using one or more trending data sources such as Google Trends, etc. described above. 
       FIG. 6  illustrates more details for a part of the top level flow diagram illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 6  illustrates more details about the process or module  204  of identifying or creating one or more cataloged content items that match the pertinent trends by using an indexing process, such as but not limited to, a full-text indexing process or a database indexing process. In some embodiments, the process or module  204  to identify or create one or more cataloged content items may comprise using an indexing process may use the indexing process to build the relationships among words and to determine meanings of one or more terms and may further comprise the respective process or module  602  to capture existing content items. For example, the process or module  602  may examine various storage devices, data structures, etc. to identify one or more content items from these storage devices, data structures, etc. In some embodiments, the process or module  602  may further identify a link, which comprises the directory path information for each of the content items identified. In some embodiments, the process or module  602  may further aggregate the identified content items and store them in a central repository in a form of, for example, a data object in a database while providing a unique identifier for each of the stored content items for subsequent search, identification, or retrieval. In some embodiments, the process or module  202  may further comprise the respective process or module  604  to recognize the identified content items. For example, the process or module  604  may perform various techniques, such as but not limited to, optical character recognition (OCR), handwriting recognition (HCR), intelligent word recognition (IWR), intelligent character recognition (ICR), text-to-speech or speech-to-text conversion, detachment, decryption, object recognition, image alignment or rotation, or any other transformations to recognize the identified content items. In some embodiments, the process or module  202  may further comprise the respective process or module  606  to process and clean-up the identified or recognized content items. For example, the process or module  606  may perform rotation, straightening, color adjustment, zooming, aligning, page separation, annotations, or despeckling on the identified content items. In some embodiments, the process or module  202  may further comprise the respective process or module  608  to aggregate the content items to unify data from various sources. For example, the process or module  608  may combine or link multiple content items, each of which has been recognized and understood to address one or more common issues or topics. In some embodiments, the process or module  608  may further forward the aggregated data items to storage or another processing module in a uniform structure or format. In some embodiments, the process or module  202  may further comprise the respective process or module  610  to index the content items by assigning index attributes to each of the content items with using, for example, input-design profiles that describe a content item classification or limit the number of possible index attributes for the content item. In some embodiments, the indices may be used by various other processes or modules, such as a content classifier  112  that extract the indices to classify the content items autonomously. In some embodiments, the process or module  202  may further comprise the respective process or module  612  to transform one or more content items from one format into one or more other formats suitable for representation of the content item in various forums. In some embodiments, the process or module  202  may further comprise the respective process or module  614  to provide security or access control to the content items by using various techniques, such as but not limited to, digital rights management (DRM) to limit the use of the content items. In some embodiments, the process or module  202  may further comprise the respective process or module  616  to store the content items in various forms such as one or more databases on one or more storage devices. When the content items have been captured, indexed, and stored according to at least some of the processes or modules  602 - 616  described immediately above, the process or module  202  may further comprise the respective process or module  618  to classify, categorize, or cluster the content items by using, for example, the content classifier  112  of  FIG. 1 . For example, the process or module  618  may examine a content item against a keyword database, which includes a plurality of keywords and corresponding classes or categories, to determine whether certain keywords are present in the content item and/or against a pattern database, which includes a plurality of recognized patterns or relationships among various words or terms and corresponding classes or categories, to determine whether certain patterns or relationships exist or whether certain relationships exist in the content item. In some embodiments, the process or module  202  may further comprise the respective process or module  620  to identify or determine one or more relationships among content items and products. For example, the process or module  620  may determine the relationship between a content item and a particular product or service by determining whether words, terms, or phrases related to the particular product or service are present in the content item. A content item may thus be corresponding to one or more products or services and may be classified into one or more classes or categories. In some embodiments, the process or module  202  may further comprise the respective process or module  622  to match one or more content items with a pertinent trend or the meaning or the issues of the pertinent trend by performing natural language search or database queries with indexing. In some embodiments where no existing content items may be found to match a pertinent trend or the meaning or issue(s) of the pertinent trend, the process or module  204  may further cause one or more content items to be created by using the CreateArticle function mentioned above that generates content items specific to known formats. 
       FIG. 7  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  702  to monitor one or more conversations in a social sphere. In these embodiments, the term conversations is used to collectively represent discussions, online conversations, posts, tweets, podcasts, messages, clicks, trends, or searched items, etc. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  704  to aggregate one or more conversations that are related to a product or service. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  706  to identify or determine one or more pertinent trends from the aggregated one or more conversations. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  708  to match each of the identified or determined one or more pertinent trends with one or more content items. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  712  to deliver the one or more matching content items for each of the one or more pertinent trends to a target forum based at least upon a presentation requirement associated with the target forum. 
       FIG. 8  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. In some embodiments, the method or the system for addressing popular topics in a social sphere may comprise the respective process or module  802  to identify or receive a trend that corresponds to product or service. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  804  to determining the meaning(s) or issue(s) of the trend by using, for example but not limited to, techniques such as parsing, natural language processing, data mining, knowledge extraction, information extraction, data dredging, profiling, fuzzy string search or matching, or knowledge discovery, etc. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  806  to identify or create one or more top ranked content items that match the identified or received trend, the determined meaning(s), or the determined issue(s). In some embodiments, the content items that match a trend, a meaning of the trend, or an issue of the trend may be ranked based at least in part on a keyword matching result. For example, if a trend is determined to include a first number of keywords of a keyword database, and the first content item and the second content item are respectively determined to include a second number and a third number of these keywords in the keyword database, the first content item may be ranked higher than the second content item if the first number is greater than the second number. A first content item may also be ranked higher than a second content item with respect to a trend, a meaning of the trend, or an issue of the trend of the first content item is determined to include more matching relationships or patterns among the terms than the second content item. In some embodiments, the method or the system may further associate a matching score with a content item with respect to a trend, a meaning of the trend, or an issue of the trend. The matching score may be determined by, for example, the number of keywords found, the occurrence of a keyword, the relationship(s) among a plurality of keywords or among a keyword and other terms, a pattern in which certain terms appear, etc. The matching score may comprise an absolute numeric value, a symbol, a relative numeric value, a percentage, or a word. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  808  to identify or create a presentation requirement for a target forum for which the trend is identified or received. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  810  to identify or create one or more presentation requirements for one or more additional forums for which the trend is not identified or received. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  812  to deliver at least some of the one or more top ranked content items to the target forum according to the presentation requirement for the target forum. In some embodiments, the method or the system for addressing popular topics may optionally comprise the respective process or module  814  to deliver at least some of the one or more top ranked content items to the one or more additional forums according to their respective presentation requirement(s). In some embodiments, only one or the top few matching content items are delivered to the forum, but the remaining matching content items may also be made available upon request by a user. For example, the method or the system may embed or provide a link or inquiry which, when activated by a user (e.g., clicking on the link or responding to the inquiry), may bring up additional matching content items. In some embodiments, the method or the system may provide some inquiries in the presentation and await user&#39;s input and then use the user&#39;s input to further fine tune the matching process so as to produce more accurate matching content item(s). In some embodiments, the method or the system may provide some inquiries to one or more users before the method or system identifies the matching contenting items and uses the user&#39;s response or feedback to tune the matching process as an additional criterion or an additional rule so as to produce more accurate matching results. 
       FIG. 9  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  902  to identify or receive a trend corresponding to a product or service from an external source such as a third-party trending product or service. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  904  to identify additional information associated with the trend from external source(s) associated with the trend. For example, the process or module  904  may invoke one or more Internet bots to crawl the webpages showing the trend or to execute one or more programs that imitate a human being&#39;s browsing actions to browse through the embedded links or URLs on the webpages showing the trend to acquire additional information about the trend. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  906  to understand the trend or the additional information by performing various techniques such as parsing, natural language processing, data mining, knowledge extraction, information extraction, data dredging, profiling, etc. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  908  to validate the additional information in a similar manner as that described with reference to the process or module  506 . In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  910  to identify or determine meaning(s), issue(s), or understanding of the trend and/or the additional information. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  912  to identify or create one or more top ranked content items that match the trend, the meaning(s), or the issue(s). In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  914  to identify or create a presentation requirement for a target forum for or from which the trend is identified or received. In some embodiments, the method or the system for addressing popular topics may optionally comprise the respective process or module  916  to identify or create one or more additional presentation requirements for one or more additional forums for or from which the trend is not identified or received. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  918  to deliver at least some of the one or more top ranked content items that match the trend, the meaning(s), or the issue(s) to the target forum based at least in part upon the presentation requirement associated with the target forum. In some embodiments, the method or the system for addressing popular topics may optionally comprise the respective process or module  906  to deliver at least some of the one or more top ranked content items that match the trend, the meaning(s), or the issue(s) to the one or more additional forums based at least in part upon the respective presentation requirement(s) for each of the one or more additional forums. In some embodiments, only one or the top few matching content items are delivered to the forum, but the remaining matching content items may also be made available upon request by a user. For example, the method or the system may embed or provide a link or inquiry which, when activated by a user (e.g., clicking on the link or responding to the inquiry), may bring up additional matching content items. In some embodiments, the method or the system may provide some inquiries in the presentation and await user&#39;s input and then use the user&#39;s input to further fine tune the matching process so as to produce more accurate matching content item(s). In some embodiments, the method or the system may provide some inquiries to one or more users before the method or system identifies the matching contenting items and uses the user&#39;s response or feedback to tune the matching process as an additional criterion or an additional rule so as to produce more accurate matching results. 
       FIG. 10  illustrates more details for a flow diagram for addressing popular topics in a social sphere in some embodiments. In some embodiments, the method or the system for addressing popular topics may comprise the respective process or module  1002  to identify a target forum. In some embodiments, the method or the system may comprise the respective process or module  1004  to aggregate conversations that are related to a product or service to create a target dataset in a similar manner as that described for the process or module  506  in  FIG. 5 . In some embodiments, the method or the system may comprise the respective process or module  1006  to validate the correctness or validity the target dataset in a similar manner as that described for the process or module  506  in  FIG. 5 . In some embodiments, the method or the system may comprise the respective process or module  1008  to identify one or more trends associated with the product or service by performing, for example but not limited to, parsing, natural language processing, data mining, knowledge extraction, information extraction, data dredging, profiling, fuzzy string search or matching, or knowledge discovery, etc. In some embodiments, the method or the system may comprise the respective process or module  1010  to validate the correctness or validity of the additional information. In some embodiments, the method or the system may comprise the respective process or module  1012  to identify or determine the meaning(s) or issues(s) associated with the trend or the additional information. In some embodiments, the method or the system may comprise the respective process or module  1014  to identify or create one or more top ranked content items that match the trend, the meaning(s), or the issue(s). In some embodiments, the method or the system may comprise the respective process or module  1016  to identify or create a presentation requirement for the target forum for or from which the trend is identified or received. In some embodiments, the method or the system may comprise the respective process or module  1018  to identify or create one or more additional presentation requirements for one or more additional forums for or from which the trend is not identified or received. In some embodiments, the method or the system may comprise the respective process or module  1020  to deliver at least some of the one or more top ranked content items to the target forum based at least in part upon the presentation requirement for the target forum. In some embodiments, the method or the system may optionally comprise the respective process or module  1022  to deliver at least some of the one or more top ranked content items to the one or more additional forums based at least in part upon the respective one or more presentation requirements for each of the one or more additional forums. In some embodiments, only one or the top few matching content items are delivered to the forum, but the remaining matching content items may also be made available upon request by a user. For example, the method or the system may embed or provide a link or inquiry which, when activated by a user (e.g., clicking on the link or responding to the inquiry), may bring up additional matching content items. In some embodiments, the method or the system may provide some inquiries in the presentation and await user&#39;s input and then use the user&#39;s input to further fine tune the matching process so as to produce more accurate matching content item(s). In some embodiments, the method or the system may provide some inquiries to one or more users before the method or system identifies the matching contenting items and uses the user&#39;s response or feedback to tune the matching process as an additional criterion or an additional rule so as to produce more accurate matching results. 
       FIG. 11  illustrates more details for a part of the process illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 11  illustrates some exemplary processes for performing or modules to perform the action  202  of identifying a pertinent trend. In one or more embodiments, the process or module  202  comprises a parser, compiler, or interpreter (hereinafter parser) and a capturer  1100 , which receives or identifies various conversations  1102  (e.g., one or more posts, trends, online conversations, clicks, searched items, etc.) that have been identified or received in, for example the one or more application servers  128  or  120  of  FIG. 1 . The parser  1100  interacts with, reads from, or writes to a backend analyzer  1103  and a storage module  1115  in some embodiments. 
     The backend analyzer  1103  comprises the grammar module  1104 , semantics module  1106 , the syntax module  1108 , and/or the lexicon module  1110  in some embodiments. The backend analyzer  1103  may further comprise the language analyzer  1114  that interacts with the grammar module  1104 , the semantics module  1106 , the syntax module  1108 , and/or the lexicon module  1110  to analyze the content of the identified or received conversations  1102 . 
     In one or more embodiments, the backend analyzer  1103  may parse through the various conversations  1102  to retrieve information. The grammar module  1104  may comprise grammar such as, but not limited to, dependency grammar, lexical functional grammar, categorical grammar, link grammar for natural language or human language processing, etc., to the parser  1100  for the parser  1100  to parse through and to help understand the contents of a particular conversation  1102 . 
     The semantics module  1106  provides semantic information or meanings of vocabularies or expressions to help the parser  1100  to describe the contents of the conversations  1102  in a meaningful manner in the single embodiment or in some embodiments. The semantic module  1106  may comprise the generative or interpretative semantics to help explain, for example but not limited to, synonymy or transformation of the vocabularies or expressions of the identified or received conversations  1102  in some embodiments. 
     The syntax module  1108  provides the parser  1100  with one or more principles, rules, or syntaxes to help the parser  700  to describe the contents of a particular conversation  1102  in the single embodiment or in some embodiments. The syntax module  1108  may also interact with the grammar module  1104  to describe the contents of the conversation  1102  according to the one or more rules or principles. 
     The lexicon module  1110  with vocabulary support in some embodiments. The vocabulary support comprises a set of lexemes to support the parser  1100 . For example, the lexicon module  1110  provides a set of expressions and/or vocabularies and their respective linguistic morphology to support the parser  1100  such that the parser may understand the contents of the identified or received conversations. 
     One or more of the grammar module  1104 , the semantics module  1105 , the syntax module  1108 , and the lexicon module  1110  may interact with the language analyzer  1114  to perform the grammatical analysis, the semantic analysis, the syntactical analysis, or the lexical analysis to help understand or describe the conversations  1102  in the single embodiment or in some embodiments. The language analyzer  1114  may further interact with an intelligent logic system  1112  to further better help understand or describe the conversations  1102  in some embodiments. 
     The intelligent logic system  1112  may comprise, for example but not limited to, artificial intelligence module, an expert system, a knowledge engineering module, a fuzzy logic module, a supervised or unsupervised learning module or any other types of module with intelligence to improve the accuracy of the understanding or description of the conversations  1102 . For example, the intelligent logic system  1112  may provide additional capabilities to the language analyzer  1114  to resolve ambiguities by using or implementing expert assessment of the conversations  1102  and may further invoke, for example, a decision logic of an artificial intelligence module to determine whether the accuracy of the understanding or description of the conversations may be improved. 
     In some embodiments, the method or system adopts a neural network for the purpose of artificial intelligence. In some embodiments, the neural network refers to the artificial neural network or a simulated neural network which is composed of structurally or functionally interconnecting artificial nodes or programming constructs using a mathematical and/or a computational model for information processing by mimicking one or more properties of biological neurons based upon a connectionistic approach to computation without actually constructing the actual model of the system under investigation. Note that various terms such as neurons, neurodes, processing elements, or units may be used interchangeably with the term “structurally or functionally interconnecting artificial nodes” or “programming constructs”. In various embodiments, the artificial neural network comprises an adaptive system which changes its structure based upon external and/or internal information that goes through the artificial neural network. 
     Artificial intelligence training on the artificial intelligence system or the artificial neural network may be performed to find, fine tune, adjust, or modify one or more relationships or correlations between, for example, the available information or data and the language analyzer  1114  or between the determined understanding or description and the contents of the conversations  1102 . Once the training of the artificial intelligence process or module is complete, the method or the system may then utilize the artificial intelligence module for the understanding, description, or analysis of the identified or received conversations. 
     One example of a suitable storage module  1115  comprises one or more databases  1116  and a data storage portion  1118 , which may persistently store thereupon, for example but not limited to, content items, user information, data, or statistics, information, data, or statistics of a plurality of orders, classification or categorization of a plurality of conversations, various presentation templates or requirements, various static or dynamic libraries, dictionaries, or data structures for various processes or modules described herein, etc. 
     The system may also comprise or interact with one or more forms of temporary storage such as some random access memory to temporarily store various data, variable or parameter values, objects, or other information required or need for the execution of various processes or modules described herein or processes or modules required or needed to support the execution of various processes or modules described herein. The one or more databases  1116  and the data storage  1118  may be implemented in separate storage units such as any volatile or non-volatile computer readable, non-transitory storage media. In some embodiments, the one or more databases  1116  and the data storage  1118  may be implemented in a single storage unit. 
       FIG. 12  illustrates more details for a part of the process illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 12  illustrates more details of the parser  1202  which may comprise the lexicon analysis process or module  1204 , which performs a lexing or scanning process to break up the contents of the conversations identified or received at, for example, the one or more application servers  120  or  128  in  FIG. 1 , into small tokens or units of the language. The units of language may be, for example, keywords, identifiers, or symbols such that the contents of the conversations may be recognized. The parser  1202  may further comprise the syntax analysis process or module  1206  which processes the results of the lexicon analysis process or module  1204  to identify the syntactic structure of the conversations so as to build a parsing result such as, but not limited to, a parse tree which represents the syntactic structure according to some grammar(s). 
     The parser  1202  may further comprise the semantics analysis module or process  1208  by using, for example, the language analyzer process or module  1114  based at least in part on the information from one or more processes or modules  1104 - 1110  to add semantic information to the result(s) of the syntactic analysis module or process  1206  in some embodiments. The semantic analysis process or module  1208  may further comprise the process or module for performing static or dynamic semantic checks for type errors. 
     The parser process or module  1202  may also comprise the context analysis process or module  1210  to analyze the context in which certain tokens or units are used so as to further ascertain or correct the results of various results of the lexicon analysis process or module  1204 , the syntax analysis process or module  1206 , the semantics analysis process or module  1208 . For example, the context analysis process or module  1201  may determine the meaning of a particular word or a particular symbol based on the preceding and/or the subsequent words, symbols, or expressions. For example, the exclamation mark ! has different meaning depending on the context in which the exclamation mark is used. In a literal construction, the exclamation mark may indicate a sharp or sudden utterance expressive of strong feeling of the user. On the other hand, the exclamation mark in a relational operator means “not equal to” when the exclamation mark is followed by “=”. 
     At  1212 , the parser  1202  may comprise the process or module of building the parsing result(s) in the single embodiment or in some embodiments. The parsing result may comprise, for example but not limited to, a parse tree or a linguistic parse tree which may be further used for additional processing. 
       FIG. 13  illustrates more details for a part of the process illustrated in  FIG. 2  in some embodiments. More specifically,  FIG. 13  illustrates more details about the parser  1100  in some embodiments. As described with reference to  FIG. 12 , the parser process or module  1100  may comprise the respective lexicon analysis process or module  1302 , the respective syntax analysis process or module  1304 , the respective semantics analysis process or module  1306 , or the respective context analysis process or module  1308  in some embodiments. In some embodiments, the parser process or module  700  may comprise the respective process for performing or module to perform natural language processing. 
     In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module to perform natural language understanding  1310  that enables a computing system, such as the one or more application servers  120  or  128  of  FIG. 1 , to comprehend the conversations by determining the language used in the conversations, the lexicon of the language, and grammar rules for the conversations, and further by applying appropriate syntactic, semantic schemes, or logical inference to the conversations. In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1312  to perform natural language word sense disambiguation to select the appropriate meaning that makes the most sense for a word that has more than one meaning. 
     In some embodiments, the natural language word sense disambiguation may also cooperate with the relation extraction ( 1318 ) and a data dictionary or other electronic sources to determine the appropriate meaning for such a word. In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1314  to perform natural language names recognition to determine whether a string of text or symbols in a conversation may be mapped to a proper name, such as the name of a company, an item, etc. In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1316  to perform word, sentence, or topic segmentation to separate a set of text into segments of words, sentences, or topics by using techniques such as morphology. 
     In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1318  to perform relationship extraction to identify one or more fine-grained or coarse-grained relationships from a string of text or objects in a conversation by detecting and classifying the semantic relationship mentions with domain ontologies or other electronic sources. In some embodiments, the process or module may output the results of relationship extraction in the RDF (Resource Description Framework) format. 
     In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1320  to consult one or more data structures, one or more databases, one or more dictionaries, or any combinations thereof to determine the meaning of certain terms used in a conversation to accommodate colloquialisms, slangisms, or jargons. In some embodiments, a colloquialism comprises a phrase or a lexical item that is common in conversations, rather than a formal speech, academic writing, or paralinguistics. A jargon may comprise a terminology that is defined in relationship to a specific activity, group, or profession, or geographical area and may be used to express ideas that are frequently used among members of the specific activity, group, or profession, or geographical area. A slang comprises In some embodiments, the process or module for natural language processing comprises a respective artificial intelligence process or module  1322  to perform fuzzy string or approximate string search or match to find one or more strings in a conversation that approximately, rather than exactly, match a pattern that has already been recognized by the computing system, such as the one or more application servers  120  or  128  of  FIG. 1 , by using techniques such as, but not limited to dynamic programming or the Levenshtein distance computing algorithm to find the smallest distance between each of the one or more strings and a recognized pattern. The parser  1100  may then generate the parsing result(s) at  1324 . 
     System Architecture Overview 
       FIG. 13  illustrates a block diagram of an illustrative computing system  1400  suitable for implementing various embodiment of the invention. For example, the exemplary computing system  1400  may be used to implement various processes as described in the preceding paragraphs and the figures such as various processes or modules of determining whether the first post is of interest, various analysis processes or modules, various other determining processes or modules, various processes or modules for performing various actions, etc. as described in the remainder of the Application. Computer system  1400  includes a bus  1406  or other communication mechanism for communicating information, which interconnects subsystems and devices, such as processor  1407 , system memory  1408  (e.g., RAM), static storage device  1409  (e.g., ROM), disk drive  1410  (e.g., magnetic or optical), communication interface  1414  (e.g., modem or Ethernet card), display  1411  (e.g., CRT or LCD), input device  1412  (e.g., keyboard), and cursor control (not shown). 
     According to one embodiment of the invention, computer system  1400  performs specific operations by one or more processors or processor cores  1407  executing one or more sequences of one or more instructions contained in system memory  1408 . Such instructions may be read into system memory  1408  from another computer readable/usable storage medium, such as static storage device  1409  or disk drive  1410 . In alternative embodiments, hard-wired circuitry may be used in place of or in combination with software instructions to implement the invention. Thus, embodiments of the invention are not limited to any specific combination of hardware circuitry and/or software. In one embodiment, the term “logic” shall mean any combination of software or hardware that is used to implement all or part of the invention. In the single embodiment or in some embodiments, the one or more processors or processor cores  1407  may be used to perform various actions such as various actions, processes, or modules involving determining, analyzing, performing actions, etc. In some embodiments, at least one of the one or more processors or processor cores  1407  has the multithreading capability. 
     In one embodiment, the term “logic” shall mean any combination of software or hardware that is used to implement all or part of the invention. In the single embodiment or in some embodiments, the one or more processors or processor cores  1407  may be used to perform various acts such as various acts involving determining, analyzing, performing actions, etc. In some embodiments, at least one of the one or more processors or processor cores  1407  has the multithreading capability to execute a plurality of threads to perform various tasks as described in the preceding sections. 
     Various actions as described in the preceding paragraphs may be performed by using one or more processors, one or more processor cores, or combination thereof  1407 . For example, various processes or modules involving the determining action, various analysis processes or modules, etc. may be performed by one or more processors, one or more processor cores, or combination thereof. 
     The term “computer readable storage medium” or “computer usable storage medium” as used herein refers to any non-transitory medium that participates in providing instructions to processor  1407  for execution. Such a medium may take many forms, including but not limited to, non-volatile media and volatile media. Non-volatile media includes, for example, optical or magnetic disks, such as disk drive  1410 . Volatile media includes dynamic memory, such as system memory  1408 . 
     Common forms of computer readable storage media includes, for example, electromechanical disk drives (such as a floppy disk, a flexible disk, or a hard disk), a flash-based, RAM-based (such as SRAM, DRAM, SDRAM, DDR, MRAM, etc.), or any other solid-state drives (SSD), a magnetic tape, any other magnetic or a magneto-optical medium, CD-ROM, any other optical medium, punch cards, paper tape, any other physical medium with patterns of holes, RAM, PROM, EPROM, FLASH-EPROM, any other memory chip or cartridge, or any other medium from which a computer can read. For example, the various forms of computer readable storage media may be used by the methods or the systems to store either temporarily or permanently information or data such as the one or more master regions, one or more master output layers, one or more global scratch layers, various transforms and inverse transforms, shapes, etc. 
     In an embodiment of the invention, execution of the sequences of instructions to practice the invention is performed by a single computer system  1400 . According to other embodiments of the invention, two or more computer systems  1400  coupled by communication link  1415  (e.g., LAN, PTSN, or wireless network) may perform the sequence of instructions required to practice the invention in coordination with one another. 
     Computer system  1400  may transmit and receive messages, data, and instructions, including program, i.e., application code, through communication link  1415  and communication interface  1414 . Received program code may be executed by processor  1407  as it is received, and/or stored in disk drive  1410 , or other non-volatile storage for later execution. In an embodiment, the computer system  1400  operates in conjunction with a data storage system  1431 , e.g., a data storage system  1431  that contains a database  1432  that is readily accessible by the computer system  1400 . The computer system  1400  communicates with the data storage system  1431  through a data interface  1433 . A data interface  1433 , which is coupled to the bus  1406 , transmits and receives electrical, electromagnetic or optical signals that include data streams representing various types of signal information, e.g., instructions, messages and data. In embodiments of the invention, the functions of the data interface  1433  may be performed by the communication interface  1414 . 
     In the foregoing specification, the invention has been described with reference to specific embodiments thereof. It will, however, be evident that various modifications and changes may be made thereto without departing from the broader spirit and scope of the invention. For example, the above-described process flows are described with reference to a particular ordering of process actions. However, the ordering of many of the described process actions may be changed without affecting the scope or operation of the invention. The specification and drawings are, accordingly, to be regarded in an illustrative rather than restrictive sense.