Patent Publication Number: US-2010114728-A1

Title: Integrated Marketing System for a Jewel Common Market

Description:
BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     This invention relates to an integrated marketing system for a jewel common market and particularly to a system through which dealers may market all the jewels and especially properly diamonds that are offered by a common marketing head office. 
     2. Description of the Prior Art 
     Both a jewel and especially a diamond does not have a same feature in the world. Finding a batch of polished diamonds having a same condition of 4C is almost more difficult than winning lottery. De Beers classifies a gem (original diamond stone) into more than 14000 sorts in CSO, and different prices are set at each level. After cutting and rubbing, different 4C conditions are formed. Selling well-found kinds of goods is impossible just because there are many sorts of diamonds and the value of diamond is high. If the goods may be integrated, the dealing is much more convenient. 
     Currently, regarding a jewel dealing system in the world, the dealers purchase almost from a wholesaler the jewels they think to be marketable, and then sell them to customers. If the jewel or jewels required by the customer or customers are out of stock, the dealers generally transfer the goods from a storehouse available or provide data related to the diamond for trading, and thus no system may be integrated. 
     For example, jewelry stores in Taiwan that are dealers seldom seen in the world are deeply rooted in regions; there are advantages of kindly serving local customers, giving convenient service, and setting a fair price. However, there are disadvantages of, for example, no well-found goods, hereditary turn, new and old thoughts that are mixed, and no innovation. Besides, owing to regional management, the transfer rate of goods is not high enough, the capital is limited, there are few pattern and amount of stocks, the capability of innovation is lacked, and enterprise image and visual image are not considered. 
     In the industry, although the diamond is featured with low rate of gross profit and low match point, the turnover is very high and some percentage point is enough to reach a scale of economy. If the selling price is lower than the market price by 30 percent through 50 percent and 5 times through 10 times of volume of sales is achieved, the turnover and the profit increase. Thus, in the premise of what is mentioned above, as long as the transfer rate of jewels increases, the rate of stocks decreases, and shortage is balanced with abundance, the success of industry may come true. 
     Thus, a system according to this invention integrates a purchase management system, a shipment management system and a dealer system, an ERP system, a network system and the like into a common market server for all the dealers and customers to enhance the result of trading and make the head office easily manage and control, thereby the dealing system in the mode being named an integrated marketing system for a common market. 
     When the conventional jewelry dealer indeed realizes the necessity of transformation, it&#39;s time for us to establish the merchandise and put into effect the operation mode of the common market and integrated marketing. We just think that after choosing a style of merchandise on a website or newspaper, the customer may see and take it in a nearby branch office (transformed from the conventional jewelry store after joining in) from a community to a city everywhere; namely, it is convenient as a convenience store, sells well-found kinds of goods in a fair price, and offers a service of dignity and honor. Accordingly, a fully innovative integrated marketing system for a jewel common market is provided in this invention to improve the conventional manner of dealing jewels. 
     Consequently, because of the technical defects of described above, the applicant keeps on carving unflaggingly through wholehearted experience and research to develop the present invention, which can effectively improve the defects described above. 
     SUMMARY OF THE INVENTION 
     It is a main object of this invention to provide an integrated marketing system for a jewel common market, which is mainly provided with a common marketing jewel source offered by the common marketing head office. After purchasing parts of the common marketing jewels from the common marketing head office, a dealer may sell the jewels and also other common marketing jewels. The common marketing head office has a common market integration server and a full common marketing jewel database. The common market integration server is provided with a management system and a website interface. In order to manage the data in the full common marketing jewel database, the management system functions to manage the records of jewel enter, selling, and deposit. On a network, the website interface shows all the data of common marketing jewels that is stored in the full common marketing jewel database. Customers may get the data regarding the common marketing jewels on the website interface and then purchase a random commonly marketed jewel from the common marketing head office or the dealer, or may purchase the commonly marketed jewels directly from one of the dealer. 
     In this invention, the integrated marketing system for the jewel common market further brings a concept of jewel common marketing in which a branch office may be established even if the dealer has, for example, a little revolving fund as capital, and hundred millions of common marketing jewel resources are given. What is mentioned above is the intention to establish the dealing market in this invention, and all the commonly marketed jewels are capable of the inflation proof in value and the appreciation, which may significantly lower the volume of stocks and the cost, give their best back to the customers, make apparent the result of jewel selling, and help the dealer obtain larger profit. 
     Next in this invention, the integrated marketing system for the jewel common market next is provided with a nationwide large print medium and a network medium created by the common marketing head office for the purpose of public marketing and international diamond trading quotation listing. The information is both published daily in the print medium and publicized in the national large print medium at irregular intervals, or made into CF that is broadcasted in a TV medium. Thus, the cost of advertisement the dealer pays for is made to decrease significantly. 
     In this invention, after the dealer is added to the system according to this invention, thanks to the plan on the common market and integrated marketing, each regional dealer has full rights of sale by inspection of nationwide goods and resources for significant increase of the probability of dealing with the customer; namely, unless the product is a unit of extremely special merchandise, such as a big diamond of more than ten karats, the goods may almost be seen at the store as long as the customer requests to inspect the goods, thereby the successful occasion of dealing in the jewel being significantly increased. After stocking with goods from the common marketing head office, the dealer may put them on the market and have full rights in exchanging goods, which makes the dealer not to worry about choice of wrong goods. With the control of the management system, the branch offices may also transfer the goods from each other through the common marketing head office to satisfy the customers. The stocks are made to increase because the dealer shops wrong goods and the head office disagree to recover the stocks of the dealer, making the supply chain cause many issues with time going by. The issue on trading is impossibly burdened by only the dealer, and after a long period of time, it is tough for the dealer to run or drives the dealer reduce the price to sell the inventory, which seriously destroys the brand. 
     This invention helps the dealer deal, freely transfer the nationwide merchandise, ease the pressure of the high cost of a shop and solve the issue on heavy stocks and revolving fund, and even thoroughly turn the phenomenon of the high cost and low turnover of the jewel industry to that of the high cost and high circulation, thereby the markets being integrated by the dealers. 
     The following advantages are included in the integrated marketing system for the jewel common market according to this invention.
     (1) The system grows in strength because the dealer purchase for jewel common marketing, and the jewels are sold easily and fast for risk reduction because more dealers co-work with each other.   (2) Even if parts of common marketed jewels purchased by the dealer are not accepted by the customers, they are sold none the less through another dealer, thereby the risk of product storage being reduced and the pressure of stocks being lowered. All the dealers have well-found merchandise because they are allowed to sell other commonly marketed jewels and transfer goods from the head office.   (3) Each of the customers may easily choose a proper jewel by reading enormous data on the commonly marketed jewels and may also purchase it from a nearby dealer; through the declared list price, the customer may transact in security and is not cheated to buy expensive jewels.   (4) The system according to this invention may fully improve the conventional jewel marketing system and work in convenience and security.   

     In order to further know the features and technical means of this invention, refer to the following detailed description according to this invention accompanied with drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is the structure of a system according to this invention; 
         FIG. 2  is a schematic view illustrating the operation of the system according to this invention; 
         FIG. 3  is a schematic view illustrating the functions of a management system according to this invention; and 
         FIG. 4  is a structural view of a website interface according to this invention. 
     
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
     Now, the present invention will be described more specifically with reference to the following embodiments. It is to be noted that the following descriptions of preferred embodiments of this invention are presented herein for purpose of illustration and description only; it is not intended to be exhaustive or to be limited to the precise form disclosed. 
     With reference to  FIG. 1 , an integrated marketing system for a jewel common market according to this invention comprises a network  10 , a common marketing head office  20 , and a plurality of dealers  30  and a plurality of customers  40 . Through the system, commonly marketed jewels  50  are traded. 
     The network  10  according to this invention is a communication network, such as a wired or wireless communication network. The common marketing head office  20  offers the source of all commonly marketed jewels  50  and is provided with a common market integration server  22  and a full common marketing jewel database  21 . With reference to  FIG. 2 , the common market integration server  22  is provided with a management system  221  and a website interface  222 . The management system  221  is connected to the dealers  30 , while the website interface  222  is connected to a terminal of customer  40 , thereby the website data being shown. 
     With reference to  FIG. 3 , the management system  221  is featured with: a jewel enter, selling, and deposit management function  221   a  that is used to manage recorded data in the full common marketing jewel database  21 ; a compulsive product transfer management function  221   b  that works to transfer parts of the commonly marketed jewels sold by a dealer to another dealer for dealer with the customer; a profit distribution management function  221   c  that distributes, to the head office and the dealers, the profit gained from the dealing of goods compulsorily transferred by the arranged proportion, and an announced jewel price management function  221   d,  in which the price is announced according to the international jewel trading quotation. 
     With reference to  FIG. 4 , through the communication network  10 , the website interface  222  may show the data regarding all the commonly marketed jewels in the fall common marketing jewel database  21 , a piece of introduction  222   a  to the commonly marketed jewels, and the data may be searched depending on popular jewels, latest jewels and the like. The website interface  222  may farther show the announced prices  222   b  of commonly marketed jewels. The website interface  222  may further show each dealer address  222   c  that may be marked in an e-map. The website interface  222  may further show activity messages  222   d  released by the common marketing head office, including latest activities, news release, TV news reports, newspaper and magazine reports, advertisement or the like. The website interface  222  further offers a service zone  222   e  that comprises the functions of Member Logon, ePaper Subscription, Online Exchange, Online Reservation, Contact us, and The Terms and Conditions. 
     Each of the dealers  30  listed in the system according to this invention purchases parts of the commonly marketed jewels  50  from the common marketing head office  20 , and manage through the management system  221  the data regarding the jewels  50  that is recorded in the full common marketing jewel database  21 . Customers (A˜M)  40  may get the data regarding the common marketing jewels  50  on the website interface  222  connected to the communication network  10  and then purchase a random commonly marketed jewel from the common marketing head office  20  or the dealers  30 . Customers (Z˜N)  40  may also purchase the commonly marketed jewels  50  directly from one of the dealers (Z˜N)  30 . 
     The system according to this invention helps the dealer deal, freely transfer the nationwide merchandise, ease the pressure of the high cost of a shop and solve the issue on heavy stocks and revolving fund, and even thoroughly turn the phenomenon of the high cost and low turnover of the jewel industry to that of the high cost and high circulation, thereby the markets being integrated by the dealers. 
     The integrated marketing system for the jewel common market according to this invention may, through the public market, allow the customers to choose the various merchandise kept by the dealers, and nationwide silver stores are organized to serve as the common market for enhancement of the strategy of selling. The commission and the bonus the dealers care may be distributed by using the profit distribution management function in the management system. 
     For example, owing to the customer&#39;s request, if the common marketed jewel is transferred by the head office from a dealer in Taipei to a dealer in Kaohsiung and then sold, the dealer may win 2% bonus and the dealer in Kaohsiung that successfully sells it out may win 5% gross profit. However, the 2% bonus is first appropriated by the common marketing head office to the dealer in Taipei and thus not brought into the year-end bonus. However, if the branch office in Kaohsiung finishes in transferring the goods but fail to sell it, the branch office may return them to the head office; once the branch finishes the dealing, the head office will appropriate the 2% bonus to the dealer in Taipei but the branch office cannot request to return and exchange the goods for any reason. In the mechanism of management of the compulsive product transfer and profit distribution, the dealing in the commonly marketed jewels is surely smooth. 
     To sum up, this invention helps the dealer deal, freely transfer the nationwide merchandise, ease the pressure of the high cost of a shop and solve the issue on heavy stocks and revolving fund, and even thoroughly turn the phenomenon of the high cost and low turnover of the jewel industry to that of the high cost and high circulation, thereby the markets being integrated by the dealers. Thus, this invention is made to be improved and practical to meet the requirements of application for protection under patent law. 
     While the invention has been described in terms of what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention needs not be limited to the disclosed embodiment. On the contrary, it is intended to cover various modifications and similar arrangements included within the spirit and scope of the appended claims which are to be accorded with the broadest interpretation so as to encompass all such modifications and similar structures.