Patent Publication Number: US-11048779-B2

Title: Content creation, fingerprints, and watermarks

Description:
BACKGROUND 
     Content creation services provide an ability for users to create a variety of content. For instance, content creation services may include graphics editors to originate content and modify existing content through functionality that includes raster graphics tools, image filters, and so on. Other functionality included as part of the content creation services may include an ability to generate and layout webpages, marketing content, presentations, and other content consumable by that user or other users. 
     As part of content creation in digital environments, users may obtain images for inclusion in the content from a variety of sources. A marketing professional, for instance, may initiate an image search using a search engine and locate a particular image for inclusion as part of a marketing campaign. The marketing professional, however, may not be aware of who created the image or even if the person currently using the image has rights to do so. Consequently, this may force the marketing professional to manually track down a creator of the image or commission creation of new content, which can be both costly, frustrating, prone to error, and expose the professional to potential liability for use of images even in some instances in which the professional believed such use is authorized through interaction with a source that did not actually have rights to the image. 
     SUMMARY 
     A digital environment is described that includes techniques and system that support content creation and licensing control. In a first example, a content creation service is configured to support content creation using an image along with functionality to locate the image or a similar image that is available for licensing. In another example, previews of images are used to generate different versions of content along with an option to license images previewed in an approved version of the content. In a further example, fingerprints are used to locate images used as part of content creation by a content creation service without leaving a context of the service. In yet another example, location of licensable versions of images is based at least in part on identification of a watermark included as part of an image. In an additional example, an image itself is used as a basis to locate other images available for licensing by a content sharing service. 
     This Summary introduces a selection of concepts in a simplified form that are further described below in the Detailed Description. As such, this Summary is not intended to identify essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The detailed description is described with reference to the accompanying figures. In the figures, the left-most digit(s) of a reference number identifies the figure in which the reference number first appears. The use of the same reference numbers in different instances in the description and the figures may indicate similar or identical items. Entities represented in the figures may be indicative of one or more entities and thus reference may be made interchangeably to single or plural forms of the entities in the discussion. 
         FIG. 1  is an illustration of an environment in an example implementation that is operable to employ content creation and licensing control techniques described herein. 
         FIG. 2  depicts a system,  FIGS. 3-5  depict user interfaces and  FIG. 6  depicts a procedure in an example implementation in which images obtained by a user are used as placeholders as part of content creation and then used to obtain licensable versions of the images. 
         FIG. 7  depicts a system and  FIG. 8  depicts a procedure in an example implementation in which different versions of images are created using previews. 
         FIG. 9  depicts a system,  FIG. 10  depicts an example implementation of user interfaces, and  FIG. 11  depicts a procedure in which fingerprints are used to locate images used as part of generating content by a content creation service. 
         FIG. 12  depicts a system and  FIG. 13  depicts a procedure in an example implementation in which location of licensable versions of images is based at least in part on identification of a watermark included as part of an image. 
         FIG. 14  depicts a system and  FIG. 15  depicts a procedure in an example implementation in which an image itself is used as a basis to locate other images available for licensing by a content sharing service. 
         FIG. 16  illustrates an example system including various components of an example device that can be implemented as any type of computing device as described and/or utilize with reference to  FIGS. 1-15  to implement embodiments of the techniques described herein. 
     
    
    
     DETAILED DESCRIPTION 
     Overview 
     Content creation services are configured as part of digital environments to provide a variety of functionality usable by creative professionals and even casual users to create a variety of content, such as webpages, marketing campaigns, presentations, and so forth. As part of creating the content, a user may locate images within the environment for inclusion as part of the content, e.g., an image of a landscape for use as a background in a webpage. However, there are no current mechanisms that are accessible as part of conventional content creation services to obtain rights to images that are located outside of the content creation service (e.g., as part of an image search using an Internet search engine, uploaded by a user) as part of content creation. Accordingly, this may expose the users for to liability for use of such images, may be inefficient and even inaccurate in regard to attempts to obtain permission for use of the images, and so forth. 
     Content creation and licensing control techniques and systems are described within a digital environment. In one or more implementations, techniques are employed by a content creation service to support content creation to include images as well as manage licenses for use of those images. In this way, users may avoid the downfalls and potential liability of conventional techniques described above through location of images along with an ability to license use of the images. 
     In a first example, a content creation service is configured to support content creation using an image obtained outside of the content creation service, such as an image uploaded from a user&#39;s computer, copied from an image search performed by a search engine, and so forth. The image is used as an exemplar (e.g., serves as a typical example or model) of subject matter that is desired by a user for use in creating the content. In this way, a user may initiate creation of the content and use images as placeholders having desired subject matter. 
     The content creation service also includes functionality to communicate with a content sharing service (e.g., a stock image photo service) to locate the image or a similar image that is available for licensing. The content creation service, for instance, may communicate the image to the content sharing service, metadata associated with the image, a fingerprint representative of characteristics of the image, and so on to the content sharing service. The content sharing service locates images available for licensing and indicates results of the search back to the content creation service. The content creation service then outputs an option to license one or more of the located images which are then used to replace the image used as the exemplar. Thus, in this example a user interacting with the content creation service may remain in a context of the content creation service and obtain images available for licensing for inclusion as part of the content. Further discussion of this example is described in relation to  FIGS. 2-6  in the following. 
     In another example, previews of images, such as versions of the images that include watermarks or are a low-resolution version of the image, are used to generate different versions of content through interaction with a content creation service. A marketing professional, for instance, may create multiple versions of a marketing campaign using different previews of images that are shared for approval by a marketing professional and/or a client of the marketing professional. On option is also provided to license images previewed in an approved version of the content, which may be selected by the marketing professional, a creator of the content, and so on. Thus, in this example content creation is initiated and licensing performed once a desired version of content is obtained, further discussion of which is found in relation to  FIGS. 7 and 8  in the following. 
     In a further example, fingerprints are used to locate images used as part of generating content by a content creation service. The content creation service, as previously described, includes functionality to generate content, such as graphics editors, layout tools, image filters, and so on. As part of that functionality, the content creation service may also be configured to generate a fingerprint of an image usable to represent characteristics of the image, e.g., by hashing values of pixels of the image. The fingerprint is then used to determine whether the image is available for licensing by a content sharing service and a result of the determination is output along with the functionality exposed in a user interface of the content sharing service remains displayed. In this way, a user remains in a context of the content sharing service and is provided with an ability to license an image, e.g., for an image initially obtained “outside” of the content creation service. Further discussion of this example is included as part of the following description of  FIGS. 9-11 . 
     In yet another example, location of licensable versions of images is based at least in part on identification of a watermark included as part of an image. An image used as a preview as part of content creation as described above may include a watermark, such as an identifiable pattern formed in pixels in the image made by altering values of the pixels, e.g., lightness/darkness, shadowing, contrast, and so on. In some instances, the watermark identifies a source from which the image is available, such as a content sharing service. Accordingly, functionality is included as part of the content creation service to detect watermarks and from this identify a corresponding content sharing service. The functionality also includes an ability to provide an option to license the image from the identified content sharing service, which may also be performed within a context of the content sharing service and/or involve navigation to the content sharing service. Further discussion of this example is included in reference to  FIGS. 12 and 13 . 
     In an additional example, an image itself is used as a basis to locate other images available for licensing by a content sharing service. Conventionally, image searches of content sharing services are performed using keywords. In some instances, however, a user may obtain an image but be unaware of “where it came from” or who has rights to license the image. Accordingly, a content sharing service in this example is configured to search images based on similarity to a received image to locate images available for licensing. Further discussion of this example may be found in relation to  FIGS. 14-15 . 
     In the following discussion, an example environment is first described that is configured to employ the content creation and licensing techniques described herein. Example procedures are then described which may be performed in the example environment as well as other environments. Consequently, performance of the example procedures is not limited to the example environment and the example environment is not limited to performance of the example procedures. 
     Example Environment 
       FIG. 1  is an illustration of an environment  100  in an example implementation that is operable to employ content creation and licensing techniques described herein. A digital medium environment is illustrated that is configured to generate and control suggestions usable to guide content creation. The illustrated environment  100  includes a content creation service  102 , a content sharing service  104 , a content social network service  106 , a marketing and analytics service  108 , and a client device  110  that are communicatively coupled, one to another, via a network  112 . Although illustrated separately, functionality represented by the content creation service  102 , the content sharing service  104 , the content social network service  106 , and the marketing and analytics service  108  are also combinable into a single entity, may be further divided across other entities that are communicatively coupled via the network  112 , and so on. 
     Computing devices that are used to implement the content creation service  102 , the content sharing service  104 , the content social network service  106 , the marketing and analytics service  108 , and the client device  110  are configurable in a variety of ways. Computing devices, in one such instance, are configured as a desktop computer, a laptop computer, a mobile device (e.g., assuming a handheld configuration such as a tablet or mobile phone), and so forth. Thus, computing devices range from full resource devices with substantial memory and processor resources (e.g., personal computers, game consoles) to a low-resource device with limited memory and/or processing resources (e.g., mobile devices). Additionally, although a single computing device is shown in some instances, computing devices are also representative of a plurality of different devices, such as multiple servers utilized by a business to perform operations “over the cloud” as shown for the content creation service  102 , the content sharing service  104 , the content social network service  106 , the marketing and analytics service  108 , further discussion of which may be found in relation to  FIG. 16 . 
     The content creation service  102  is illustrated as including a content creation manager module  114  that is representative of functionality that is available via the network  112  to create and store content  116 . The content creation manager module  114  provides a variety of functionality that is related to the creation of content  116 . Examples of this functionality include graphic design, video editing, web development, image creation and processing, sound data processing, photography, and so forth. For example, functionality supported by the content creation manager module  114  includes digital motion graphics and compositing applications, digital audio editors, GUI web development application, animation design, web design, multimedia authoring applications, application-authoring applications, a vector graphics editor, desktop publishing applications, webpage and web development applications, raster-graphics editing applications, a real-time timeline-based video editing application, and so forth. 
     The content sharing service  104  includes a sharing manager module  118 . The sharing manager module  118  is representative of functionality to unite content of creative professionals with consumers of the content, such as marketers, via an online service. An example of this is the content sharing service Fotolia® by Adobe®, via which images are made available, e.g., via licensing, for users of the service. The images, for instance, may be made available as stock photos, including macro-stock images that are generally high-priced and exclusive, micro-stock which is relatively low priced and made available to wide range of consumers, and mid-stock which is priced between the two. Functionality of the sharing manager module  118  may include support of searches to locate desired images, pricing techniques, digital rights management (DRM), and generation of content creation suggestions, further discussion of which begins in relation to  FIG. 2  in the following. 
     The content social network service  106  as illustrated includes a social network manager module  120  that is representative of functionality to implement and manage a content social network service. An example of this is an online social-media based portfolio service for content creators (e.g., Behance®) that is usable by consumers to locate content professionals through examples of content created by the professionals. 
     The environment  100  also includes a marketing and analytics service  108 . The marketing and analytics service  108  includes a marketing manager module  122  that is representative of functionality involving creation and tracking of marketing campaigns and the analytics manager module  124  is representative of functionality to analyze “big data,” e.g., posts from a social network service. For example, marketing activities may be utilized to increase awareness of a good or service. This includes making potential consumers aware of the good or service as well as making the potential consumers aware of characteristics of the good or service, even if the potential consumers already own the good. An advertiser, for instance, generates a marketing activity to indicate functionality that is available from the good or service to increase usage and customer satisfaction. 
     Marketing activities take a variety of different forms, such as online marketing activities may involve use of banner ads, links, webpages, online videos, communications (e.g., emails, status posts, messaging), and so on that may be accessed via the Internet or otherwise. Marketing activities are also be configured for use that does not involve the Internet, such a physical fliers, television advertising, printed advertisements, billboard display (e.g., at a sporting event or along a side of a road), and so forth. 
     The marketing manager module  122  includes functionality to configure content  116  for inclusion as part of a marketing activity as well as track deployment of the content  116  as part of the marketing activity. The marketing manager module  122 , for instance, may embed digital rights management functionality (e.g., a tracking monitor) to track the deployment of the content  116 , e.g., to determine a number of times accessed by potentials customers, how and when accessed, identities of who accessed the content, and so forth as processed by the analytics manager module  124 . 
     The client device  110  is illustrated as including a communication module  126  that is representative of functionality to access the content creation service  104 , content sharing service  104 , content social network service  106 , marketing and analytics service  108 , and/or content  116  (e.g., available at an online store) via the network  112 . The communication module  126 , for instance, may be configured as a browser, a web-enabled application, and so on. As such the client device  110  may be utilized by creative professionals to create the content  116 , consumers of the content sharing service  104  to gain rights to use the content  116  (e.g., marketers), consume the content  116  (e.g., as part of viewing a marketing activity), and so forth. As part of content creation, the client device  110  may provide an image  128  for inclusion as part of the content  116 , which may be obtained from a variety of sources outside of the content creation service  102 . However, as previously described conventional techniques may make it difficult to locate a licensable version of the image  128 . Accordingly, techniques are described herein to support content creation and licensing control. A variety of other arrangements of functionality represented by the entities of the environment  100  of  FIG. 1  are also contemplated without departing from the spirit and scope thereof. Having now described an environment that is usable to implement the techniques described herein, examples of the content creation and licensing techniques are described in the following. 
       FIG. 2  depicts a system  200 ,  FIGS. 3-5  depict user interfaces  300 ,  400 ,  500 , and  FIG. 6  depicts a procedure  600  in an example implementation in which images obtained by a user are used as placeholders as part of content creation and then used to obtain licensable versions of the images. In the following, reference is made interchangeably to  FIGS. 2-6 . 
     The following discussion describes techniques that may be implemented utilizing the previously described systems and devices. Aspects of the procedure may be implemented in hardware, firmware, software, or a combination thereof. The procedure is shown as a set of blocks that specify operations performed by one or more devices and are not necessarily limited to the orders shown for performing the operations by the respective blocks. 
     This example begins with receipt of an image by one or more computing devices of a content creation service  102  to be used as an exemplar as part of creation of content through interaction with the content creation service  102  (block  602 ). A user of a client device  110 , for instance, may interact with a content creation service  102  via a network  112  to create content  116 , such as a webpage, marketing campaign, presentation, and so forth as described in relation to  FIG. 1 . As part of this interaction, a user interface  300  is output using a communication module  126  (e.g., client side functionality usable to interact with the content creation service  102 ) having functionality that is usable to create content. 
     As shown in  FIG. 3 , the user interface  300  includes representations of functionality that is selectable by a user to edit graphics of content  116 . This includes tools to specify brush shapes  302 , characters  304 , colors  306 , swatches  308 , layers  310 , and so on to create content  116 . Creation of content includes originating the content  116  as well as modifying existing content  116 . In the illustrated example, a user has entered a context of content creation within the user interface  300  to create a greeting card that already includes a user-drawn background. 
     As part of creating the content  116 , an image  128  of a dog is copied to the user interface  400  by the user and included as part of the content  116 . The user, for instance, may perform an image search using a third-party search engine, locate the image  128 , and copy the image  128  as an exemplar of subject matter desired by the user for inclusion as part of the content  116 . The image  128  is an exemplar in that it is representative of subject matter desired by the user for inclusion as part of the content, whether the actual image itself or having characteristics of that image. Once copied in, a representation  402  is indicated as a layer  310  of the content  116  within the user interface. 
     The content creation service  102  as previously described includes a content creation manager module  118  that is representative of functionality to create content  116 . Examples of this functionality include an image preview module  202  and an image licensing module  204 . The image preview module  202  is representative of functionality to manage interaction with previews used as part of creation of the content  116 , such as the image  128  used as the exemplar. The image licensing module  204  is representative of functionality to manage inclusion of licensable versions of the image  128  that is used as the exemplar. 
     For example, the image preview module  202  may detect that a user has copied in the image  128  from a source outside the content creation service  102 . As described above, the image  128  is to be used as an exemplar of content for inclusion and may also act as a preview in that the image  128 . The preview, for instance, may be configured as a low resolution version of an image, include a watermark  402 , and so on. In this way, a user may include the image  128  as a preview that supports a look-and-feel of subject matter that may be desired for inclusion as part of the content as described above. 
     Responsive to this detection, the image licensing module  204  is caused to output an option  404  that is selectable by a user to locate the image  128  or a similar image that is available for licensing. Other examples are also contemplated, such as to perform automatic detection and location without requiring user selection of the option. In either case, the image licensing module  204  forms a request to locate an image available for licensing via a content sharing service  104  for use as part of the content  116  based on the image used as the exemplar (block  604 ). The image licensing module  204 , for instance, may form the communication that is transmitted over the network  112  for receipt by the content sharing service  104 . As previously described, the content sharing service  104  includes a sharing manager module  118  that is representative of functionality configured to manage sharing of images that are available for licensing. 
     The sharing manager module  118 , for instance, includes an image search module  206  that is representative of search images  208  illustrated as stored in storage  210  of the service. In this example, the image  128  used as the exemplar is employed as a basis for the search. This may be performed by forming a fingerprint of the image  128  (e.g., a hash of pixel values), use of metadata associated with the image  128  (e.g., tags), communication of the image  128  itself, and so on. Thus, similarity of the image  128  used as the exemplar and preview of desired subject matter for the content  116  may be defined in a variety of ways for comparison in relation to images  208  available for licensing via the content sharing service  104 . 
     Once found, a licensing manager module  212  of the content sharing service  104  obtains licensing terms  214  for licensing the similar images  208 , which is then communicated back to the content creation service  102  and/or directly to the client device  110 . Licensing terms  214  may include cost, duration of license, or permitted use associated with the license. 
     An option  502  that is selectable to license the image is then output responsive to the location of the image as available for licensing (block  606 ). The option, for instance, may include licensing terms  214  for the image, whether available via a subscription, purchase for a fee, and so on. In one or more implementations, the image licensing module  204  determines whether a user has an account to license images from the content sharing service  104  and provides corresponding options such that the user is not forced to separately login to the content sharing service  104 . 
     A user may thus select the option  502  to obtain the licensable image  208  from the content sharing service  104 . In one or more implementations, responsive to receipt of one or more inputs that select the option, the received image that is used as an exemplar is replaced with the licensed image as part of the content  116  (block  608 ), e.g., a version in which the watermark is removed. As illustrated in  FIG. 5 , for instance, the received image  128  used as the exemplar is replaced with the image  208  licensed from the content sharing service  104 . A representation  504  of the image is included as a layer  310  of the content  116  displayed concurrently with the content  116 . 
     Thus, in this example a user remains within a context of the content sharing service  104  (e.g., within functionality usable to create the content  116  in the user interface) without navigating outside of this context. This allows a user to efficiently and easily obtain licensable versions of images when desired (e.g., such as to finalize creation of content  116  for dissemination) while permitting the user to use previews of the content  116  to “try out” different subject matter. Other examples are also contemplated. For example, a user may also navigate to interact directly with the content sharing service  104 , a notification may be received when a licensed version of an image is provided by another user (e.g., a marketing professional to a content creation professional), and so on as further described below. 
       FIG. 7  depicts a system  700  and  FIG. 8  depicts a procedure  800  in an example implementation in which different versions of images are created using previews. After approval of a particular version, an option is utilized to obtain licensable versions of the previewed images in the particular version. The system of  FIG. 7  is illustrated using first and second stages  702 ,  704 . In the following, reference is made interchangeably to  FIGS. 7 and 8 . 
     The following discussion describes techniques that may be implemented utilizing the previously described systems and devices. Aspects of the procedure may be implemented in hardware, firmware, software, or a combination thereof. The procedure is shown as a set of blocks that specify operations performed by one or more devices and are not necessarily limited to the orders shown for performing the operations by the respective blocks. 
     At the first stage  702  of  FIG. 7 , the content creation manager module  114  of the content creation service  102  includes an image preview module  202  and an image licensing module  204 . As before, the image preview module  202  is representative of functionality to manage inclusion of previews of subject matter as part of a content creation process. The image licensing module  204  is representative of functionality to obtain licensable versions of the images for inclusion as part of the content  116 . 
     In this example, suppose that a content creation professional is tasked by a marketing professional to create a marketing campaign for a marketing client. The marketing professional begins by collecting a list of characteristics of the marketing campaign from the client and from this, determines that stock images are to be included as part of the marketing campaign. Accordingly, the marketing professional gives access to a content sharing service  104  for a content creation professional to obtain images that are licensable for inclusion as part of the content  116 . 
     The content creation professional then interacts with the content creation manager module  114  to create content using previews of content obtained from the content sharing service  104 . For example, the content creation professional may configure first and second versions of an item of content  706 ,  708  having first and second previews  710 ,  712  of images available for licensing but are not licensed from the content sharing service  104  (blocks  802 ,  804 ). In this instance, the first and second previews  710 ,  712  are exemplars of subject matter that is used as part of creation of the content but are not yet licensed from the content sharing service  104 . In this way, the content creation professional is given the flexibility to “try different things” without being forced to actually to purchase licenses to the images at this time. 
     At the second stage  704 , a sharing option as part of the content creation service is selected which causes the first and second versions of the item of content to be shared via a network (block  806 ). Continuing with the previous example, the content creation professional has created first and second versions of an item of content  706 ,  708  for approval. These versions are communicated to the marketing and analytics service  108  for viewing by the marketing professional in order to obtain feedback. The marketing professional, for instance, may add annotations including markups, comments, and so on to a desired version of the content, which is then communicated back to the content creation service  102  for further modification by the content creation professional. 
     The marketing professional may also share the first and second versions of the item of content  706 ,  708  with a marketing client  716 , which may also provide annotations which are communicated back through the content creation service  102  to the content creation professional. In this way, a “back-and-forth” feedback loop may be used to create a final version of the content that is approved. 
     Once approved, an option is output by the content creation service to license the first or second images from the content sharing service as a replacement of the first or second previews, respectively, for the first or second version of the item of content that is selected as a result of the sharing (block  808 ). The option, for instance, may be tied to approval received from the marketing professional for the first or second versions of the item of content  706 ,  708 . Once approval is received, the image licensing module  204  obtains a license for the first or second previews  710 ,  712 . 
     An indication that the licensed images are available is then output to the content creation professional, which may be used to automatically replace the first or second previews  710 ,  712  within respective versions, and so on. In another example, the option is selected by the content creation professional and tied to the marketing professional&#39;s account to obtain stock images as described in relation to the first stage  702 . In this way, different versions of content may be created and previews used to enable a content creation process to begin use of those previews without obtaining licenses to the images until a final version is obtained. 
       FIG. 9  depicts a system  900 ,  FIG. 10  depicts an example implementation  1000  of user interfaces, and  FIG. 1100  depicts a procedure  1100  in which fingerprints are used to locate images used as part of generating content by a content creation service  104 . The content creation service  104 , as previously described, includes functionality to generate content, such as graphics editors, layout tools, image filters, and so on. As part of that functionality, the content creation service  104  may also be configured to generate a fingerprint of an image usable to represent characteristics of the image, e.g., by hashing values of pixels of the image. 
     The fingerprint is then used to determine whether the image is available for licensing by a content sharing service  104  and a result of the determination is output. Additionally, the functionality exposed in a user interface of the content sharing service remains displayed during this determination. In this way, a user remains in a context of the content sharing service and is provided with an ability to license an image, e.g., for an image initially obtained “outside” of the content creation service. In the following, reference is made interchangeably to  FIGS. 9, 10, and 11 . 
     The following discussion describes techniques that may be implemented utilizing the previously described systems and devices. Aspects of the procedure may be implemented in hardware, firmware, software, or a combination thereof. The procedure is shown as a set of blocks that specify operations performed by one or more devices and are not necessarily limited to the orders shown for performing the operations by the respective blocks. 
     In this example, functionality is exposed via a user interface to create content (block  1102 ) by a content creation service  102 . As shown in  FIG. 3 , for instance, the user interface  300  may include representations of functionality that is selectable by a user to edit graphics of content  116 . This includes tools to specify brush shapes  302 , characters  304 , colors  306 , swatches  308 , layers  310 , and so on to create content  116 , creation of content including originating the content as well as modifying existing content  116 . Truncated examples of this functionality are shown at the first and second stages  1002 ,  1004  of  FIG. 10 . 
     As before, a content creation professional interacting with client device  110  provides an image  128  to a content creation service  102  as part of content creation  116 . The content creation manager module  118  includes functionality to create content as well as support content creation, e.g., licensing. Illustrated examples of which include a content creation module  902 , fingerprint generation module  904 , and licensing module  906 . The content creation module  902  is representative of the functionality to edit graphics of content  116  as described above. 
     The fingerprint generation module  904  is representative of functionality to generate a fingerprint  908  from the image  128  received by the content creation module  902  as part of creating the content (block  1104 ). The user, as before, may upload the image  128  to the content sharing service  104 , e.g., locally from the client device  110 , located as part of a third-party image search, and so forth. The image  128  is displayed in the user interface  1006  along with the content  116  and concurrently with a representation  1008  of the image as a layer  310 . 
     Upon receipt of the image  128  in this example, the content creation service  102  automatically and without user intervention determines whether a licensable version of the image  128  is available. To do so, the fingerprint generation module  904  generates a fingerprint  908  of the image  128 . The fingerprint  908  is a reduced size representation of characteristics of the image, such as by performing a hash of values of pixels of the image  128 . Other techniques usable to generate a fingerprint  908  of the image  128  are also contemplated. 
     The fingerprint is communicated by the licensing module  906  to the content sharing service  104 . An image search module  206  then compares the fingerprint  908  of the image  128  to fingerprints  910  of images  208  available for licensing from the service. In this way, the image search module  206  may quickly, accurately, and efficiently determine whether that image  128  or a similar image is available through comparison of the fingerprints  908 ,  210 . 
     If available, license terms  912  are provided by the content sharing service  104  back to the licensing module  906  of the content creation service  102 . The license terms are then output in the user interface  1010  that are selectable by a user to license the image. Accordingly, a user is provided an option to license the image automatically and without user intervention as part of interaction with the content creation service  102  to create the content  116 . 
     Thus, the fingerprint is used to determine whether the image is available for licensing via the content sharing service and a result of this determination is output for display in the user interface along with the exposed functionality to create the content and without leaving a display of the exposed functionality in the user interface (block  1106 ). In this example, a fingerprint is used to locate a version of the image that is available for licensing. Other examples are also contemplated, such as to leverage a watermark included as part of the image, an example of which is described in the following and shown in a corresponding figure. 
       FIG. 12  depicts a system  1200  and  FIG. 13  depicts a procedure  1300  in an example implementation in which location of licensable versions of images is based at least in part on identification of a watermark included as part of an image. An image used as a preview as part of content creation as described above may include a watermark, such as an identifiable pattern formed in pixels in the image made by altering values of the pixels, e.g., lightness/darkness, shadowing, contrast, and so on. In some instances, the watermark identifies a source from which the image is available, such as a content sharing service. 
     Accordingly, functionality is included as part of the content creation service to detect watermarks and identify a corresponding content sharing service. The functionality also includes an ability to provide an option to license the image from the identified content sharing service, which may also be performed within a context of the content sharing service and/or involve navigation to the content sharing service. In the following, reference is made interchangeably to  FIGS. 12 and 13 . 
     The following discussion describes techniques that may be implemented utilizing the previously described systems and devices. Aspects of the procedure may be implemented in hardware, firmware, software, or a combination thereof. The procedure is shown as a set of blocks that specify operations performed by one or more devices and are not necessarily limited to the orders shown for performing the operations by the respective blocks. 
     Like the previous example, functionality is exposed via a user interface to create content (block  1302 ), instances of which are shown in the user interface  300  of  FIG. 3  as including representations of functionality that is selectable by a user to edit graphics of content  116 . This includes tools to specify brush shapes  302 , characters  304 , colors  306 , swatches  308 , layers  310 , and so on to create content  116 . 
     As part of creation of the content, an image  1202  is provided to the content creation service  102  from a content creation professional through interaction with a client device  110 . The image  1202  in this instance includes a watermark  1202  that is used to limit unauthorized usage of the image  1202 . The watermark  1202  is created by altering values of pixels in the image which in this case creates an identifiable pattern that is not related to the actual subject matter of the image  128 . In the illustrated example, the watermark  1202  is indicative of a particular content sharing service  104 , from which, the image  128  is available. Thus, the watermark  1202  is usable to determine a location of where the image  128  is available for licensing. 
     Accordingly, upon receipt of the image  128  the content creation service  102  employs a watermark identification module  1204  that is representative of functionality to detect the watermark included in the image received by the content creation module as part of creating the content (block  1304 ). From the watermark, a content sharing service is identified that corresponds to the detected watermark (block  1306 ). The watermark identification module  1204 , for instance, compares text and/or symbols included in the watermark  1202  to a list of known watermarks. If a match is found, a corresponding network address is leveraged by the licensing module  906  to navigate to the content sharing service  104 . 
     In order to perform the search, the image  128  and/or information associated with or generated from the image, such as metadata or fingerprints, are provided by the content creation service  102  to the content sharing service  104  for use by the image search module  206  to locate a matching image from the plurality of images  208 . A result of the search, such as a particular webpage from which the matching image  208  is available is communicated back to the content creation service  102 . 
     The licensing module  906  of the content creation service  102  then provides an option to license the image from the identified content sharing service (block  1308 ). The option, for instance, may include a window within the user interface  300  to navigate to the content sharing service  104  to license the image. Additionally, the licensing module  906  may also include functionality usable to determine if a user has an account with the content sharing service  104 , and if so, login the user to obtain a licensable version of the image automatically and without user intervention. In this way, a user may remain within a context of the content creation service  102  and yet still be provided with options to obtain licensable versions of images from third-party content sharing services  104 . The examples above describe techniques usable to obtain images within a context of a content creation service, these techniques may also be implemented through direct interaction with the content sharing service  104 , an example of which is described in the following and shown in corresponding figures. 
       FIG. 14  depicts a system  1400  and  FIG. 15  depicts a procedure  1500  in an example implementation in which an image itself is used as a basis to locate other images available for licensing by a content sharing service. Conventionally, image searches of content sharing services are performed using keywords. In some instances, however, a user may obtain an image but be unaware of “where it came from” or who has rights to license the image. Accordingly, a content sharing service in this example is configured to search images based on similarity to a received image to locate images available for licensing. 
     Accordingly, functionality is included as part of the content creation service to detect watermarks and identify a corresponding content sharing service. The functionality also includes an ability to provide an option to license the image from the identified content sharing service, which may also be performed within a context of the content sharing service and/or involve navigation to the content sharing service. In the following, reference is made interchangeably to  FIGS. 14 and 15 . 
     In this example, a content creation professional interacting with client device  110  accesses a content sharing service  104  via a network  112 . The communication module  126  of the client device  110  is configured as a browser  1402  that accesses a website of the content sharing service  104 . 
     Via the webpage, the client device  110  uploads an image  1404  to the content sharing service  104  to determine whether a matching image or similar images are available from the content sharing service  104  for licensing. Accordingly, the content sharing service  104  receives an image  1404  (block  1502 ) and uses the image  1404  to locate one or more other images of the content sharing service  104  that are available for licensing based on similarity of the received image to the located one or more other images (block  1504 ). The similarities, for instance, may be determined by forming a fingerprint of the received image  1404  and comparing the fingerprint to fingerprints of the images  208  available for licensing from the content sharing service  104 . Information associated with the image  1404  may also be used, such as through comparison of metadata, tags, and so forth by the image search module  206 . 
     The image search module  206  may then output results of the search, along with licensing terms  214  as specified by a licensing manager module  1406  of the content sharing service  104 . In the illustrated example, a match to the image  1404  is not available but similar images  1408 ,  1410 ,  1412  are output in the user interface along with licensing terms  214  of those images. In this way, a user may locate an image available for licensing by using an image found elsewhere without knowing from where that image was obtained, who created the image, and so on. 
     Although this example described direct interaction between the content creation professional and the content sharing service  104 , other examples as described above are also contemplated. For example, these techniques may be incorporated as part of the content sharing service  102  to locate images that are not available for licensing currently from the content sharing service  102 , itself. A variety of other examples are also contemplated. 
     Example System and Device 
       FIG. 16  illustrates an example system generally at  1600  that includes an example computing device  1602  that is representative of one or more computing systems and/or devices that may implement the various techniques described herein. This is illustrated through inclusion of the content creation manager module  114  and the sharing manager module  118 . The computing device  1602  may be, for example, a server of a service provider, a device associated with a client (e.g., a client device), an on-chip system, and/or any other suitable computing device or computing system. 
     The example computing device  1602  as illustrated includes a processing system  1604 , one or more computer-readable media  1606 , and one or more I/O interface  1608  that are communicatively coupled, one to another. Although not shown, the computing device  1602  may further include a system bus or other data and command transfer system that couples the various components, one to another. A system bus can include any one or combination of different bus structures, such as a memory bus or memory controller, a peripheral bus, a universal serial bus, and/or a processor or local bus that utilizes any of a variety of bus architectures. A variety of other examples are also contemplated, such as control and data lines. 
     The processing system  1604  is representative of functionality to perform one or more operations using hardware. Accordingly, the processing system  1604  is illustrated as including hardware element  1610  that may be configured as processors, functional blocks, and so forth. This may include implementation in hardware as an application specific integrated circuit or other logic device formed using one or more semiconductors. The hardware elements  1610  are not limited by the materials from which they are formed or the processing mechanisms employed therein. For example, processors may be comprised of semiconductor(s) and/or transistors (e.g., electronic integrated circuits (ICs)). In such a context, processor-executable instructions may be electronically-executable instructions. 
     The computer-readable storage media  1606  is illustrated as including memory/storage  1612 . The memory/storage  1612  represents memory/storage capacity associated with one or more computer-readable media. The memory/storage component  1612  may include volatile media (such as random access memory (RAM)) and/or nonvolatile media (such as read only memory (ROM), Flash memory, optical disks, magnetic disks, and so forth). The memory/storage component  1612  may include fixed media (e.g., RAM, ROM, a fixed hard drive, and so on) as well as removable media (e.g., Flash memory, a removable hard drive, an optical disc, and so forth). The computer-readable media  1606  may be configured in a variety of other ways as further described below. 
     Input/output interface(s)  1608  are representative of functionality to allow a user to enter commands and information to computing device  1602 , and also allow information to be presented to the user and/or other components or devices using various input/output devices. Examples of input devices include a keyboard, a cursor control device (e.g., a mouse), a microphone, a scanner, touch functionality (e.g., capacitive or other sensors that are configured to detect physical touch), a camera (e.g., which may employ visible or non-visible wavelengths such as infrared frequencies to recognize movement as gestures that do not involve touch), and so forth. Examples of output devices include a display device (e.g., a monitor or projector), speakers, a printer, a network card, tactile-response device, and so forth. Thus, the computing device  1602  may be configured in a variety of ways as further described below to support user interaction. 
     Various techniques may be described herein in the general context of software, hardware elements, or program modules. Generally, such modules include routines, programs, objects, elements, components, data structures, and so forth that perform particular tasks or implement particular abstract data types. The terms “module,” “functionality,” and “component” as used herein generally represent software, firmware, hardware, or a combination thereof. The features of the techniques described herein are platform-independent, meaning that the techniques may be implemented on a variety of commercial computing platforms having a variety of processors. 
     An implementation of the described modules and techniques may be stored on or transmitted across some form of computer-readable media. The computer-readable media may include a variety of media that may be accessed by the computing device  1602 . By way of example, and not limitation, computer-readable media may include “computer-readable storage media” and “computer-readable signal media.” 
     “Computer-readable storage media” may refer to media and/or devices that enable persistent and/or non-transitory storage of information in contrast to mere signal transmission, carrier waves, or signals per se. Thus, computer-readable storage media refers to non-signal bearing media. The computer-readable storage media includes hardware such as volatile and non-volatile, removable and non-removable media and/or storage devices implemented in a method or technology suitable for storage of information such as computer readable instructions, data structures, program modules, logic elements/circuits, or other data. Examples of computer-readable storage media may include, but are not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, hard disks, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or other storage device, tangible media, or article of manufacture suitable to store the desired information and which may be accessed by a computer. 
     “Computer-readable signal media” may refer to a signal-bearing medium that is configured to transmit instructions to the hardware of the computing device  1602 , such as via a network. Signal media typically may embody computer readable instructions, data structures, program modules, or other data in a modulated data signal, such as carrier waves, data signals, or other transport mechanism. Signal media also include any information delivery media. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, and other wireless media. 
     As previously described, hardware elements  1610  and computer-readable media  1606  are representative of modules, programmable device logic and/or fixed device logic implemented in a hardware form that may be employed in some embodiments to implement at least some aspects of the techniques described herein, such as to perform one or more instructions. Hardware may include components of an integrated circuit or on-chip system, an application-specific integrated circuit (ASIC), a field-programmable gate array (FPGA), a complex programmable logic device (CPLD), and other implementations in silicon or other hardware. In this context, hardware may operate as a processing device that performs program tasks defined by instructions and/or logic embodied by the hardware as well as a hardware utilized to store instructions for execution, e.g., the computer-readable storage media described previously. 
     Combinations of the foregoing may also be employed to implement various techniques described herein. Accordingly, software, hardware, or executable modules may be implemented as one or more instructions and/or logic embodied on some form of computer-readable storage media and/or by one or more hardware elements  1610 . The computing device  1602  may be configured to implement particular instructions and/or functions corresponding to the software and/or hardware modules. Accordingly, implementation of a module that is executable by the computing device  1602  as software may be achieved at least partially in hardware, e.g., through use of computer-readable storage media and/or hardware elements  1610  of the processing system  1604 . The instructions and/or functions may be executable/operable by one or more articles of manufacture (for example, one or more computing devices  1602  and/or processing systems  1604 ) to implement techniques, modules, and examples described herein. 
     The techniques described herein may be supported by various configurations of the computing device  1602  and are not limited to the specific examples of the techniques described herein. This functionality may also be implemented all or in part through use of a distributed system, such as over a “cloud”  1614  via a platform  1616  as described below. 
     The cloud  1614  includes and/or is representative of a platform  1616  for resources  1618 . The platform  1616  abstracts underlying functionality of hardware (e.g., servers) and software resources of the cloud  1614 . The resources  1618  may include applications and/or data that can be utilized while computer processing is executed on servers that are remote from the computing device  1602 . Resources  1618  can also include services provided over the Internet and/or through a subscriber network, such as a cellular or Wi-Fi network. 
     The platform  1616  may abstract resources and functions to connect the computing device  1602  with other computing devices. The platform  1616  may also serve to abstract scaling of resources to provide a corresponding level of scale to encountered demand for the resources  1618  that are implemented via the platform  1616 . Accordingly, in an interconnected device embodiment, implementation of functionality described herein may be distributed throughout the system  1600 . For example, the functionality may be implemented in part on the computing device  1602  as well as via the platform  1616  that abstracts the functionality of the cloud  1614 . 
     CONCLUSION 
     Although the invention has been described in language specific to structural features and/or methodological acts, it is to be understood that the invention defined in the appended claims is not necessarily limited to the specific features or acts described. Rather, the specific features and acts are disclosed as example forms of implementing the claimed invention.