Patent Publication Number: US-2007124662-A1

Title: Offline click-through ads within internet content

Description:
CROSS-REFERENCE TO RELATED APPLICATION  
      This application claims priority to U.S. application Ser. No. 60/727,442, filed on Oct. 18, 2005. The disclosure of the prior application is considered part of (and is incorporated by reference in) the disclosure of this application. 
    
    
     BACKGROUND  
      Internet websites often offer advertising as a way to finance their otherwise free services such as e-mail, photo storage, search engines, and other services. There is substantial competition among the websites to provide better services in order to attract the users to the particular portal sites. The portal sites often display commercial advertising when the user is online and connected. The portal sites collect a fee based on the advertising content. An additional fee may be collected if the user visits or clicks through to the content owner&#39;s website. Additional fees may be collected if the user actually purchases a product or service from that website.  
     Summary  
      In all of these paradigms, if the user is not connected to the Internet, the user cannot view advertising content generated by the site and therefore cannot click through. The inventors recognize that this may deprive the portal of an opportunity to generate additional revenue.  
      According to an aspect, the present application describes caching Internet generated ads on a local storage device in a way that allows these ads to be displayed to a user while using your computer, even when the computer is offline, e.g., not connected to the Internet.  
      According to an embodiment, panels of advertising content are generated by a selected Internet site. This Internet generated content may be stored on a data storage device and displayed as embedded panels even when the user is offline.  
      In an embodiment, the panels may be layers that are displayed over the layers of Internet content.  
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       FIG. 1  illustrates a computer system with a single ad panel;  
       FIG. 2  illustrates displaying multiple ad panels;  
       FIG. 3  shows a data storage device storing the content;  
       FIG. 4  illustrates the data storage device and computer storing offline content; and  
       FIG. 5  is a flowchart illustrating the operation.  
    
    
     DETAILED DESCRIPTION  
      The present application describes advertising for displaying on an Internet display, the advertising being in special areas of the screen and/or application, referred to herein as panels. The software application that displays the Internet also displays the panels in a specified way, which may be any way that is currently used for displaying supplemental information, including frames or banners. Embodiments may include special frames, banners, graphics video or text, and/or audio. The advertising content may be periodically refreshed or changed, under control of the portal that provides the advertising content.  
      The software application also includes techniques which enable caching the Internet generated content to a data storage device that is contained within or connected to the user&#39;s computer system. Once cached, the advertising content is still displayed on the panels. The user may click through to the cached content, opening an occurrence of a Web browser to complete the connection to the desired site or to display an offline version of the desired site. The operation of opening the web browser may embed a code that allows later accessing of the site, if the user is still offline. The operation may also count a new click-through credit for the portal, thereby providing additional revenue for the portal.  
       FIG. 1  illustrates a computer system  101 , shown in  FIG. 1  as a lap-top type computer. The viewing monitor  102  views the results of the information obtained from the Internet. An application  103  is shown being displayed on the display. The application  103  includes a panel  104  that displays advertising content within the application  103 .  
       FIG. 2  illustrates displaying an application  203  which includes two separate panels  204 , 205  used to display advertising content within the application  203 . It should analogously be understood that any number of panels can be displayed according to the embodiments, in any different location within the application or even outside the application. In one embodiment, special panels can be used as of the type illustrated in  FIG. 1 . These panels can be effectively parallelograms, that are located wholly within the display formed of the application, and can be located at any point within the application. In the example shown in  FIG. 1 , the parallelogram  104  is located at the edge of the window, but separated from the edge of the window by a border. The Internet content is displayed within that parallelogram.  
      According to another aspect, the parallelogram forms sides that are parallel to some portion of the perimeter of the application. The advertising content which is obtained is displayed within the panel.  
      According to another aspect, the panels are effectively layers, which are displayed over the layer that displays the Internet content. In the embodiment, the panels can obtain any color or no color at all. For example, if there is no advertising content that is currently being displayed or currently available, the layers may be set to either transparent or to the same color as the underlying application, so that the panels are effectively hidden.  
      According to another embodiment, the panel may be any conventional panel such as a frame, banner, or other area.  
       FIG. 1  also illustrates how the computer may include a link  105  to an Internet site shown as  106 . This may provide the content to be displayed on the display.  
       FIG. 3  shows a data storage device  407  that is embedded within the computer system, and which can provide offline storage of information.  FIG. 4  illustrates the data storage device and computer storing offline content. In this embodiment, it is not connected to the Internet.  
      In operation, the computer may connect to the Internet to obtain advertising content. The cached advertising content is then stored on the data storage device.  
      The operation proceeds according to the flowchart of  FIG. 5 . At  500 , the computer connects to the portal. Upon connecting to the portal, the computer receives two different kinds of information at  505 . The computer receives online information, which is intended to be displayed immediately, and is displayed immediately. The computer also receives, either as a lower priority, as a background process, or after receiving the online information, some offline information. The offline information is stored in the data storage device at  510 . The offline information includes click through type ads which allow a user to select a link offline. Based on the selection of that link, the user is allowed to click through to an advertiser&#39;s website.  515  illustrates a decision which may be carried out at any time during the operation of the computer, a determination if the computer is currently online. If so, control passes to  500 , where the computer connects to the portal. If not, however, control passes to  520 , where the computer retrieves the ads from the offline in a cache, and displays that as a panel within parts of other offline information.  
      The cached advertising material can be stored in any kind of data storage device that is within or attached to the user&#39;s computer system. Exemplary storage devices may include hard drives, optical drives, and solid-state drives or memories. In addition, the click-through described above may cause an automatic connection to the Internet, or may provide a bookmark type signal for use during later connections to the Internet. Another aspect allows the panels to be any size, including larger than the display format on the computer screen. In this latter case, horizontal and vertical scroll mechanisms may be used to view the panels.  
      The general structure and techniques, and more specific embodiments which can be used to effect different ways of carrying out the more general goals are described herein.  
      Although only a few embodiments have been disclosed in detail above, other embodiments are possible and the inventors intend these to be encompassed within this specification. The specification describes specific examples to accomplish a more general goal that may be accomplished in another way. This disclosure is intended to be exemplary, and the claims are intended to cover any modification or alternative which might be predictable to a person having ordinary skill in the art. For example, other kinds of panels can be used to display the offline information.  
      Also, the inventors intend that only those claims which use the words “means for” are intended to be interpreted under 35 USC 112, sixth paragraph. Moreover, no limitations from the specification are intended to be read into any claims, unless those limitations are expressly included in the claims. The computers described herein may be any kind of computer, either general purpose, or some specific purpose computer such as a workstation. The computer may be a Pentium class computer, running Windows XP or Linux, or may be a Macintosh computer. The computer may also be a handheld computer, such as a PDA, cellphone, or laptop.  
      The programs may be written in C, or Java, Brew or any other programming language. The programs may be resident on a storage medium, e.g., magnetic or optical, e.g. the computer hard drive, a removable disk or media such as a memory stick or SD media, or other removable medium. The programs may also be run over a network, for example, with a server or other machine sending signals to the local machine, which allows the local machine to carry out the operations described herein.