Patent Publication Number: US-10786065-B2

Title: Interactive casing for a cosmetic product, in particular for make-up

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application claims priority under 35 U.S.C. § 119(a) to French Patent Application Serial Number 1851719, filed Feb. 27, 2018, the entire teachings of which are incorporated herein by reference 
     BACKGROUND OF THE INVENTION 
     Field of the Invention 
     The invention relates to an interactive casing for a cosmetic product, in particular for make-up. 
     Description of the Related Art 
     Numerous examples of casings used for the packaging of cosmetic product(s) are known from prior art, in particular but not exclusively make-up products. Such a casing, also sometimes called “compact” can have dimensions and shapes that are highly varied (round, parallelepiped, etc.), in particular according to the type of cosmetic product(s) packaged in the casing. The casing is generally intended to be able to be transported easily, giving it the name of “compact” thereof, by ensuring the protection of the cosmetic products contained inside the casing. Casings are in particular used to package make-up products such as blushers, powders or other similar products used to embellish the face. 
     Numerous casings thus include a mirror housed inside the cover, as well as sometimes a product applicator such as a sponge, a brush, etc. New casing designs are sought today that make it possible in particular to offer users new services, especially in relation with the packaged cosmetic product or products. 
     BRIEF SUMMARY OF THE INVENTION 
     For this purpose, the invention proposes a casing for a cosmetic product including at least one base and a cover which are movably mounted with respect to each other between at least one closed position and an open position of the casing wherein means for supporting at least one cosmetic product are accessible, the casing being characterized in that the cover is configured to receive at least display means, the base includes at least one housing intended to include the means for supporting, and in that the casing includes a device for processing data of the contactless type that is at least capable of reading one or more items of data contained in at least one data support integral with the means for supporting when the means for supporting are mounted in the at least one housing. 
     Advantageously, the display means of the electronic type are capable of delivering information in relation with the item or items of data contained in the at least one data support which is associated with the means for supporting of the cosmetic product or products. 
     As the means for supporting the at least one cosmetic product are advantageously removable and being as such interchangeable, the casing is consequently able to receive various means for supporting, forming for example a refill which offers the user the possibility to change this at will and with complete freedom. 
     Such a change in the support means can, for example, be motivated by the desire to change the type and/or the color of the cosmetic product or products or the need to refill the casing after the complete use of the or of at least one of the cosmetic products. 
     Thanks to the at least one data support which is integral with the support means, the support means are likely to carry onboard an item or items of data concerning, for example, information in relation with the cosmetic product or products contained in the support means. 
     For each new support means mounted in the position of use in the base of the casing, it is thus possible to selectively deliver, after the reading of the item or items of data contained in the at least one data support, information to the user. 
     Such information can, in particular but not exclusively, be based on the cosmetic product or products, recommendations for use, etc. or consist of proposing associated services. 
     Advantageously, the information or services are delivered to the user by way of the display means that the cover of the casing includes. 
     Advantageously, the display means are formed by at least one screen which is preferably touch-sensitive such as the one of a mobile telephone of the “smartphone” type. 
     Advantageously, the display means include, for example, an application likely to make use of one or more items of data contained in the data support, which is preferably formed by an NFC tag, in order to deliver information and/or services to the user. 
     Such an interactive casing offers new possibilities and multiple advantages and this for the users as well as for the manufacturers and/or the sellers of cosmetic products. 
     Thanks to the casing according to the invention, it is furthermore possible to deliver to the user multiple items of information, in particular on the use of the cosmetic product or products, on new products or trends (latest innovations of a brand, etc.), to propose a selection of products according in particular to the cosmetic products used in the casing and/or personal characteristics (colour of the eyes, of the skin, etc.) of the user. 
     By way of the screen and an application such as a tutorial, it is for example possible to deliver recommendations for choosing from a range of different cosmetic products one or more products that are in line with the identified needs of the user, recommendations for applying the product or products. 
     Advantageously, the interactive casing includes means for communicating which are able to exchange data, in particular by the intermediary of a wireless connection, for example a Wi-Fi connection, thanks to which the casing itself is able to connect to a network such as the internet. 
     Preferably, such communication means are incorporated into the display means formed by at least one screen. 
     Advantageously, the interactive casing according to the invention includes a mobile telephone of the smartphone type of which the touch-sensitive screen forms the display means and which is likely to perform many other functions such as the aforementioned one of exchanging data by way of a wireless connection and more specifically, with the internet. 
     Advantageously, when the casing includes a camera associated with the screen, it is thus possible for the user to take self-portraits (or “selfies”) in particular after having applied make-up with at least one product and to then share the experience thereof on the internet, for example on “social” networks. 
     When the casing includes a mobile telephone, it then offers the same functions, such as for example the possibility for the user of placing orders for cosmetic products via the internet by using the touch-sensitive screen and this, for the purpose of having delivered directly an order of cosmetic products to the location of their choice, such as their home. 
     Advantageously, the casing includes a cover which is configured to receive display means and more particularly a device such as a mobile telephone. 
     Preferably, the mobile telephone can be removed with respect to the cover of the casing thanks to which it is possible for the user to associate therewith their personal mobile telephone. 
     Indeed, the casing can be provided without display means when the cover is configured to receive a device such as a mobile telephone. 
     The mobile telephone has today become an essential device of daily use which is used at every moment and by way of which an increasing amount of services are proposed. 
     Advantageously, the casing also offers many advantages for a brand of cosmetic products by giving it the possibility of establishing better contact with the users of the products thereof, which serves to reinforce their loyalty to the brand. 
     The use of the casing in relation with the internet is likely to offer an increased awareness of the brand for other users, in particular through the exchanging of information between users over the social networks. 
     The interactive casing is also able to make it possible to better understand the needs of users by delivering information that can be analysed by a brand in order to improve all of the services offered, from the sale, to manufacturing, the management of cosmetic product inventories. 
     For this purpose, the invention also proposes means for supporting at least one cosmetic product for a casing according to the invention, characterised in that the means for supporting include at least one data support. 
     The support means include at least one data support at least able to be read by a device for processing data integrated into the casing, the at least one data support being preferably formed by a tag of the NFC type. 
     Advantageously, support means are proposed including at least one cosmetic product so as to offer a refill intended for such a casing thanks to which the casing is not limited to a single use. 
     According to other characteristics of the invention:
         the support means including the at least one data support are removable;   the casing includes means for assisting with the extraction in order to facilitate the removal of the interchangeable support means outside of the housing;   the device for processing data includes at least one first portion which is arranged in the base and a second portion which is arranged in the cover, the first and second portions being electrically connected by at least one ribbon connector;   the casing being of the type wherein hinging means are arranged between the cover and the base in order to form a hinge so as to be able to move them between the closed and open positions, the hinging means are configured to have a passage intended for the ribbon connector connecting the first portion and the second portion of the device for processing data;   the first portion of the device for processing data is capable of communicating with the at least one data support that is contained in the support means and the second portion of the device for processing data is able to communicate with at least the display means;   the at least one data support is a tag of the NFC type;   the casing includes display means which are constantly integral with the cover or removable with respect to the cover;   the display means include at least one screen belonging to an electronic device, in particular to a mobile telephone.       

     Additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The aspects of the invention will be realized and attained by means of the elements and combinations particularly pointed out in the appended claims. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed. 
    
    
     
       BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS 
       The accompanying drawings, which are incorporated in and constitute part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention. The embodiments illustrated herein are presently preferred, it being understood, however, that the invention is not limited to the precise arrangements and instrumentalities shown, wherein: 
         FIG. 1  is a perspective view that shows an exploded view of an embodiment of a casing for a cosmetic product according to the invention and which shows the main parts of it; 
         FIG. 2  is a perspective view that shows the casing according to  FIG. 1  and which shows the casing in the closed position; 
         FIG. 3  is a cross-sectional view that shows the casing according to the cross-sectional plane III-III shown in  FIG. 2  and which shows the arrangement of the device for processing data, display means and support means inside the base and the cover of a casing according to  FIG. 1 ; 
         FIG. 4  is a perspective view that shows a casing according to  FIG. 1  in the open position and which shows, before the mounting thereof in a housing associated with the base of the casing, means for supporting at least one cosmetic product that include the at least one data support; 
         FIG. 5  is a perspective view, similar to  FIG. 4 , that shows the casing in the open position and which shows the means for supporting at least one cosmetic product in the position of use, after the mounting thereof inside the housing of the base; 
         FIG. 6  is a cross-sectional view that shows the casing in the open position according to  FIG. 5  and which shows the arrangement of the device for processing data, display means and support means inside the base and the cover of a casing according to  FIG. 1 ; 
         FIG. 7  is a perspective view that transparently shows the casing according to  FIG. 1  and the trim part and which shows, at the level of the hinging means forming the hinge of the casing, the passage arranged for the ribbon connector connecting the two portions of the device for processing data; 
         FIG. 8  is a perspective view that shows the trim part removed in  FIG. 7  and which shows, in particular, the notch that contributes to providing the passage for the ribbon connector. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Below in the description, the longitudinal, vertical and transversal orientations in reference to the trihedron (L, V, T) will be adopted in a non-limiting manner, shown in the figures. 
     Conventionally, the longitudinal and transversal orientations are determined in a fixed manner with respect to the base of the casing such that the open or closed position of the cover of the casing has no impact on the longitudinal or transverse orientations. 
     Use shall also be made in a non-limiting manner of the terms “upper” and “lower” in reference to the vertical orientation of the trihedron (L, V, T). In addition, the terms “inner or inside” and “outer or outside” are respectively used with respect to the casing and generally to designate an element located either inside, or on the outside of the casing. 
     Again conventionally, the terms “front” and “rear” are used in reference to the longitudinal orientation of the trihedron (L, V, T), with the casing opening via a rotation of the cover from the front towards the rear about the axis O of rotation determined by the hinging means arranged at the rear of the casing and the terms “left” and “right” are used in reference to the transversal orientation of the trihedron (L, V, T). 
       FIG. 1  shows an example of a casing  10  for a cosmetic product carried out in accordance with the teachings of the invention. 
     According to the example of  FIG. 1 , the casing  10  has, in a non-limiting manner, a generally parallelepiped shape. 
     The casing  10  for a cosmetic product includes at least one base  12  and one cover  14  which are movably mounted with respect to each other between at least one closed position ( FIG. 2 ) and an open position ( FIG. 5 ). 
     The closed position of the casing corresponds to a position wherein the cosmetic product or products contained in the casing are protected, in particular for the purpose of the transport thereof. 
     The open position corresponds to a position wherein the cosmetic product or products are made accessible, in particular for the purpose of the use thereof. 
     Preferably, the base  12  is made of two parts, respectively an outer part  16  and an inner part  18 . 
     The outer part  16  of the base  12  has a general shell shape delimited on the perimeter thereof by an edge  17 . The inner part  18  is intended to be mounted inside the outer part  16 . 
     Advantageously, such a production in two parts  16 ,  18  of the base  12  makes it possible to freely select the materials of each one of the parts. 
     The outer part  16  here forms the bottom of the casing  10 , the part  16  being, for example, likely to be made from a material that has an aesthetic aspect or coated with a layer in order to give it a specific finish, in particular of the metallised type. 
     The inner part  18  includes at least one housing  20 . 
     Preferably, the cover  14  is made from two parts, respectively an outer part  22  and an inner part  24 . 
     The outer part  22  of the cover  14  here has the shape of a plate that forms the top of the casing  10 , in particular visible when the casing  10  is in the closed position such as shown in  FIG. 2 . 
     The inner part  24  has the general shape of a shell delimited on the perimeter thereof by an edge  23 . 
     After assembly, the outer part  22  and the inner part  24  together delimit an inner cavity  26 . 
     Advantageously, the outer part  22  and the inner part  24  are mounted articulated with respect to one another by way of the hinging means  28 . 
     In the embodiment example, the hinging means  28  include a pair of arms  27  which, integral with the outer part  22 , are intended to cooperate with two lugs  29  integral with the inner part  24 . 
     Preferably, the arms  27  and the lugs  29  form the hinging means  28  by pivoting and are respectively arranged opposite one another according to the transversal direction so as to leave centrally a clearance, a free space between them. 
     The means  28  for hinging between the outer part  22  and the inner part  24  here are arranged on the end of the cover  14  which is intended to be connected to the base  12 . 
     Alternatively, the hinging means  28  are arranged between two other edges of the parts  22  and  24 , for example, so as to have a pivot axis perpendicular to an axis O of rotation of the casing that will be described later. 
     Advantageously, the cover  14  includes fastening means  30  intended to fasten together, reversibly, the outer part  22  and the inner part  24 . 
     Preferably, the fastening means  30  are arranged opposite the hinging means  28 , here at the other end of the cover  14 . 
     The fastening means  30  are, for example, formed by magnets or means of complementary shape cooperating together, by friction or by elastic nesting, or formed by any other equivalent means. 
     Thanks to the hinging means  28 , the outer part  22  and the inner part  24  are mounted mobile between a closed position and an open position. 
     Advantageously, it is possible to temporarily separate the outer part  22  with respect to the inner part  24 , in particular to make them ajar, so as to make it possible for access to the inner cavity  26  arranged in the cover  14 . 
     The inner part  24  includes a window  32 , here of rectangular shape. In addition, the inner part  24  includes an opening  34 , here of circular shape. 
     The casing  10  includes hinging means  40  that are arranged between the cover  14  and the base  12  so as to form a hinge. 
     Advantageously, the hinging means  40  make it possible to move the cover  14  and the base  12  relatively with respect to one another between the closed and open positions of the casing. 
     The hinging means  40  include a first mobile portion  36  which is centrally mounted between a second fixed portion  38 , the first portion  36  and second portion  38  being intended to be connected transversally by a pin (not shown) to form the hinge. 
     In a manner known per se, the pin is for example formed by a metal rod which is transversally inserted through at least one bore  35  of the first mobile portion  36  and a bore  37  of the second fixed portion  38 . 
     The means  40  for hinging the casing  10  include the axis O of rotation which is here determined by the pin connecting to one another, the first portion  36  and second portion  38 . 
     Preferably, the first mobile portion  36  is integral with the inner part  24  of the cover  14  and the second fixed portion  38  is integral with the outer part  16  of the base  12 . 
     Advantageously, the casing  10  includes a trim part  42  arranged on the means  40  for hinging between the cover  14  and the base  12 , in particular intended to conceal them. 
     The trim part  42  cooperates with the first mobile portion  36  means  40  for hinging so as to arrange between them a space with the purpose of forming a passage  44 . 
     The trim part  42  is connected to the first mobile portion  36  of the hinging means  40  by way of connection means  46  and  48  intended to cooperate together. 
     The trim part  42  is more particularly visible in  FIG. 8  and reference will also be made to  FIG. 7 . 
     The connection means  46  and  48  include, for example, a pair of male elements  46  carried by the first portion  36  and a pair of female elements  48  which, having shapes that are complementary with those of the male elements  46 , are provided in the trim part  42 . 
     Preferably, the male elements  46  of the first mobile portion  36  have a dovetail shape which is more particularly visible in  FIG. 7 . 
     The pair of female elements  48  of the trim part  42  are more particularly visible in  FIG. 8  which also shows a notch  50  arranged inside the part  42 . 
     The notch  50  of the trim part  42  contributes to providing the passage  44  arranged on the hinging means  40  forming a hinge. 
     The inner part  24  of the cover  14  includes a slot  52  which is arranged below the first mobile portion  36  and which extends transversally. 
     The function of the passage  44  as well as the slot  52  will be described in more detail later. 
     Preferably, the casing  10  includes gripping means  54  to facilitate the opening of the casing. The gripping means  54  are, for example, formed by at least one indentation. 
     The indentation  54  is divided into two portions that are juxtaposed in the closed position of the cover  14 , respectively one portion  53  carried out in the edge  17  of the outer part  16  of the base  12  and another portion  55  carried out in the edge  23  of the outer part  22  of the cover  14 . 
     Advantageously, the casing  10  includes an indentation  54  on each side along the transversal direction, one on the left and the other on the right, so as to facilitate the gripping thereof, for example, by the thumb and the index finger of the user. 
     Advantageously, the casing  10  includes at least display means  56 . The cover  14  is thus configured to receive at least such display means  56 . 
     The display means  56  are intended to be arranged in the cover  14 , more specifically in the cavity  26  formed between the outer part  22  and the inner part  23 . 
     The display means  56  of the casing  10  include at least one screen which is advantageously a touch-sensitive screen. 
     Advantageously, the casing  10  includes at least means  58  for taking pictures, such as camera, which are capable of communicating with the display means  56 . 
     Preferably, the display means  56  formed by the screen are removable with respect to the cover  14  of the casing  10 . 
     Alternatively, the display means  56  formed by the screen are fastened to the cover  14 , mounted permanently. 
     In such an alternative of the casing  10  that permanently integrates a screen  56 , the hinging means  28  described hereinabove are advantageously removed and the fastening means  30  then function to fasten together the outer part  22  and the inner part  23  without necessarily the fastening obtained being reversible. 
     Thanks to the hinging means  28 , the outer part  22  and the inner part  23  are likely to be moved with respect to one another from the closed position to the open position so as to access the cavity  26  to house therein or to extract therefrom at least the display means  56 . 
     Advantageously, the at least one screen  56  forming the display means belongs to an electronic device  60 , in particular a mobile telephone of the “smartphone” type or a tablet. 
     In the example, the cover  14  of the casing  10  is configured to receive a telephone  60 . The telephone  60  shown in  FIG. 1  is housed in the cavity  26  wherein it is held in place. 
     Advantageously, such a telephone  60  includes the at least one touch-sensitive screen  56  and the means  58  for taking pictures. 
     In the open position of the casing  10  and such as shown in  FIGS. 4 and 5 , the screen  56  is visible and accessible through the window  32  of the inner part  24  of the cover  14 . 
     The opening  34  is positioned on the inner part  24  of the cover  14  to be located in coincidence with the means  58  for taking pictures. 
     Thanks to the means  58  for taking pictures integrated into the cover  14 , the screen  56  can be used as a mirror, in order, in particular, to make it possible for the user to apply make-up. 
     The casing  10  is intended to include means  62  for supporting at least one cosmetic product  64 . 
     Advantageously, the support means  62  are removable in such a way that the means  62  are able to be freely changed by the user. 
       FIG. 1  and the following show a non-limiting example of such means  62  for supporting, overall having the shape of a plate. 
     In the example, the means  62  for supporting include four cups  66  intended to each receive a cosmetic product  64  which is shown in  FIG. 1  by dots (in only one of the cups  66 ). 
     Alternatively, the means  62  for supporting include one single cup or at least one reservoir. 
     The support means  62  are configured to receive at least one cosmetic product  64  such that the structure of the support means  62  is suitable for the type of cosmetic product, in particular so as to be able to make it possible for the storage thereof. 
     In a non-limiting manner, this can be a cosmetic product  64  of the same type, such as for example a blush or a powder, but having different shades (or colours) in each one of the cups  66  so as to provide a make-up palette. 
     The support means  62  are intended to be mounted in the housing  20  of the intermediate part  18  of the base  12  of the casing  10 . 
     Such as shown, in particular, in  FIGS. 4 and 5 , the support means  62  are removable, likely to be mounted in or extracted outside of the housing  20 . 
     Preferably, the support means  62  are held in the position of use in the housing  20  by a nesting adjusted with the inner part  18 . 
     Alternatively, the base  12  of the case  10  could include blocking means that intervene between the support means  62  and the base  12  in order to immobilise the support means  62  in the position of use shown in  FIG. 5 . 
     Advantageously, the means  62  for supporting the cosmetic product or products  64  are likely to be removed from the casing  10  by the user, in particular with the purpose of being changed or renewed. 
     The user can indeed wish to change the support means  62  for various reasons, for example to refill the casing  10  when at least one of the cosmetic products  64  present in the cups  66  of the support means  62  has been fully used. 
     Advantageously, the new support means  62  set in place including the cosmetic product or products  64  then forms a refill for the casing  10 . 
     The user can also wish to change the support means  62  to simply use other types of cosmetic products  64 , or also to be able to have other shades according to her needs. 
     Advantageously, the casing  10  can be marketed separately or with a set of several support means  62  in order to provide the user with a range of different shades, as well as individual refills to renew each one of the support means  62 . 
     Advantageously, a dispenser is proposed wherein several means  62  for supporting can be stored when they are not used in the casing  10 , all or at least one portion of these support means  62  having already been used or not. 
     According to a significant characteristic of the invention, the support means  62  include at least one data support  68 . 
     Preferably, the at least one data support  68  is formed by an NFC tag (acronym for “Near Field Communication”). 
     In the present description, the term “tag” is used in a broad and non-limiting sense, with this term encompassing for example here also those of “transponder”, “chip” or “tag”. 
     NFC technology is a short-range and high-frequency wireless communication technology, that makes it possible for information to be exchanged between various compatible means. 
     Alternatively, the at least one data support  68  is an RFID label (acronym for “Radio Frequency Identification”). 
     Indeed, a wireless communication technology other than NFC technology could be used such as RFID technology or BLE technology (Bluetooth Low Energy). 
     Advantageously, the at least one data support  68  is integral with the means  62  for supporting including the cosmetic product or products  64 . 
     Such as shown in the figures, the at least one data support  68  formed by the NFC tag is for example fastened underneath support means  62 . The at least one data support  68  is, for example, fastened to the support means  62  by gluing or any other suitable means. 
     Advantageously, the at least one data support  68  and the support means  62  therefore form one single sub-assembly. 
     The at least one data support  68  includes, for example, one or more items of data which are associated with the at least one cosmetic product  64  that are contained in the interchangeable means  62  for supporting. 
     According to the invention, the casing  10  includes a device  70  for processing data that is at least capable of reading one or more items of data contained in the at least one data support  68  associated with the support means  62  when the support means  62  are mounted in the at least one housing  20 , i.e. in the position of use. 
     Advantageously, the device  70  for processing data is of the contactless type, in particular capable of reading an NFC tag that form the at least one data support  68 . 
     Advantageously, the device  70  for processing data operates without any supply of electrical energy, in particular no battery. 
     The device  70  for processing data includes at least one first portion  72  which is arranged in the base  12  and a second portion  74  which is arranged in the cover  14 . 
     Advantageously, the first and second portions  72  and  74  of the device  70  for processing data are connected by at least one ribbon connector  76 . 
     Preferably, the ribbon connector  76  is flexible or semi-rigid in order to be able to electrically connect the first portion  72  and the second portion  74  through the hinging means  40  of the casing  10 . 
     Such as described hereinabove, the hinging means  40  are configured to have a passage  44  wherein is housed the ribbon connector  76 , as is more particularly visible in  FIG. 7 . 
     The passage  44 , as well as the trim part  42 , makes it possible to fully conceal the ribbon connector  76  such that the ribbon connector  76  cannot be seen from the outside, as from the inside, of the casing  10 . 
     The ribbon connector  76  is centrally arranged in the passage  44 , i.e. transversally between the male elements  46  of the means for connecting with the trim part  42  which are integral with the first mobile portion  36  of the hinging means  40 . 
     The ribbon connector  76  thus has a space ensuring that it will not be damaged, in particular during handling for closing and of opening the casing  10 , thanks to the facing notch  50  that the trim part  42  contains. 
     Advantageously, the ribbon connector  76  is arranged inside the casing  10  so as to never be visible for the user which helps in obtaining an aesthetic casing  10 . 
     The ribbon connector  76  passes through the transverse slot  52  of the inner part  24  of the cover  14  in order to be connected to the second portion  74  of the processing device  70 . 
     Thanks to the various characteristics that have just been described, the ribbon connector  76  is preserved from any deterioration and this, while during the correct operation of the device  70  for processing data integrated into the casing  10 . 
     Advantageously, the first portion  72  and the second portion  74  of the processing device  70  are flat, each overall having the shape of a plate. 
     Thanks to the low thickness thereof, the first portion  72  and the second portion  74  of the device  70  for processing data are respectively integrated into the casing  10  without affecting the general size thereof. 
     Such as shown in the cross-sections of  FIGS. 3 and 6 , the first portion  72  is arranged between the outer part  16  of the base  12  and the intermediate part  18 . 
     Advantageously, the first portion  72  extends below at least one portion of the housing  20  of the intermediate part  18  (here all of the housing  20 ) wherein the support means  62  in the position of use are mounted. 
     The first portion  72  thus arranged is able to at least read the at least one data support  68  integral with the support means  62 , more generally is capable of communicating with it. 
     Similarly, the second portion  74  extends advantageously between the outer part  22  and the back of the display means  56 , here of the telephone  60 , i.e. on the side opposite the screen. 
     The first portion  72  of the device  70  for processing data is capable of communicating with the at least one data support  68  of the support means  62 . 
     The second portion  74  of the device  70  for processing data is capable of communicating with means (not shown) for exchanging compatible data associated with the display means  56 , that are preferably integrated into the telephone  60  and that use the NFC technology. 
     In the position of use of the support means  62  of the at least one cosmetic product  64  and as can be seen in  FIGS. 3 and 5 , the at least one data support  68  is arranged above and at a very short distance from the first portion  72  of the device  70  for processing data. 
     Indeed, the space that separates the data support  68  and the first portion  72  of the device  70  is around a few millimetres, corresponding here to the thickness of the wall of the bottom of the inner part  18  of the base  12 . 
     The first portion  72  is at least capable of reading the item of items of data contained in the data support  68 . 
     Preferably, the operation of reading the data support  68  is carried out automatically by the first portion  72  of the device  70  for processing, for example, iteratively. 
     Advantageously, the first portion  72  of the device  70  for processing performs at least one reading operation after each change in the support means  62  containing the cosmetic product or products  64 . 
     Preferably, the first portion  72  of the processing device  70  is also able to write one or more items of data in the data support  68 . 
     Advantageously, the writing of at least one item of data in the data support  68  by the first portion  72  of the processing device  70  can make it possible to save therein data such as the date of the first use of the support means  62  of which is integral with the data support  68 , or the assumed date of the first use of the cosmetic product or products  64 . 
     Such data is then likely to be used in order to obtain information such as for example a frequency of use, etc. the item of data can be used to deliver new services to the user from suggesting products that correspond to those used most frequently to proposing the ordering of refill(s), etc. 
     To do this, the second portion  74  of the device  70  for processing is at least capable of transferring the item of items of data read by the first portion  72  to the means (not shown) for exchanging compatible data associated with the display means  56 , which use for example the NFC technology are advantageously integrated here into the telephone  60 . 
     The first portion  72 , like the second portion  74  of the device  70  for processing data are arranged at a very short distance from the means with which each one is intended to communicate, respectively the at least one data support  68  integral with the support means  62  and at least the display means  56 . 
     The NFC technology is in particular preferred due to the very short distance at which the data exchanges can be performed as a read and/or as a write in the casing  10 . 
     Advantageously, the device  70  for processing data is perfectly integrated into the casing  10  and the first portion  72  as the second portion  74  cannot be seen by the user, regardless of the open or closed position of the casing  10 . 
     Advantageously, the first portion  72  is protected by the intermediate part  18 , in particular from dirt coming, for example, from the cosmetic product or products  64 . 
     To facilitate the removal of the support means  62  outside of the housing  20  and therefore the changing thereof, the base  12  of the casing  10  advantageously includes means  78  for assisting with the extraction. 
     The assisting means  78  include at least one member  80  for extracting which, forming a lever, is intended to selectively cooperate with the support means  62 . 
     The at least one extraction member  80  is movably mounted between at least one rest position and an extraction position wherein the extraction member  80  cooperates with the support means  62  in order to lift at least one portion thereof outside of the housing  20  so as to facilitate the removal therefrom, and this with the gripping by the user. 
     In the example, the assisting means  78  are arranged longitudinally at the front of the casing  10 , i.e. opposite the hinging means  40 . 
     The assisting means  78  are advantageously integrated into the base  12  so as to preserve the general aesthetics of the casing  10 . 
     The at least one extraction member  80  is for example pivotably mounted about a transversal axis A shown in  FIG. 3 , respectively between the rest position and the extraction position. 
     The at least one member  80  for extracting the assisting means  78  is manually controlled by way of a control member  82  in order to cause the movement thereof, here the pivoting, from the rest position to the extraction position. 
     The control member  82  is, for example, formed by a push-button which is made accessible by an opening  84  arranged for this purpose in the inner part  18  and with respect to the surface from which the member  82  is advantageously slightly protruding from. 
     The control member  82  is actuated by applying a thrust force to it, vertically downwards, the force being, for example, applied by the user using at least one of their fingers. 
     The control member  82  is thus guided to slide vertically towards the inside of the base  12  having a clearing for this purpose. 
     The control member  82  will thus act on the at least one member  80  for extracting to which it is linked in movement to cause the pivoting thereof about the axis A, from the rest position to the extraction position. 
     The movement of the extraction member  80  from the rest position to the extraction position is accompanied by a thrust force which is applied on the support means  62  so as to cause the lifting thereof. 
     Preferably, the at least one extraction member  80  (or the control member  82 ) is movably mounted against means of elastic return (not shown) which are capable of returning it automatically into at least one of the rest and extraction positions, advantageously towards the rest position. 
     Alternatively, the at least one extraction member  80  is returned to the rest position by the new support means  62  when they are introduced into the housing  20  of the base  12 . 
     Advantageously, the casing  10  is likely to be electrically powered by a contactless energy transmission technology, for example by induction. 
     There are different contactless energy transmission solutions, mention shall be made by way of a non-limiting example of Qi™ (registered trademark). 
     Thanks to the use of such a contactless energy transmission technology, it is for example possible to recharge at least one power supply battery intended to supply with electricity the means  56  for displaying, in particular when the latter are mounted to remain in the cover  14 . 
     In the embodiment example that has just been described, the at least one battery is, for example, formed by that of the telephone  60  of which the touch-sensitive screen is used as a means  56  for displaying the casing  10 . 
     When the casing  10  includes a cover  14  which is designed to receive a telephone  60 , the electrical charging can be carried out without it being necessarily required to remove it from the cavity  26 . 
     Hereinafter, examples of use and advantages obtained with an interactive casing  10  carried out in accordance with the teachings of the invention will be described in a non-limiting manner. 
     The user who wants to use the interactive casing  10  will, in order to apply make-up for example, first proceed by opening it. 
     To do this, the user advantageously grips the cover  14  on the gripping means  54 , here formed by the indentations, and manually applies—while still holding the base  12 —a traction force on the cover  14  to cause the rotation of the cover  14 , about the axis O of rotation of the hinging means  40 , from the closed position to the open position. 
     In the example, the inclination of the cover  14  including the means  56  for displaying in the open position is freely determined by the user such that the cover  14  can angularly occupy, with respect to the base  12 , more than one open position. 
     Preferably, the device  70  for processing data is in an active state when the casing  10  is in the open position and in a standby state when the casing  10  is in the closed position. 
     The device  70  for processing data and more specifically, the first portion  72  thus proceeds to read data contained in the tag  68  of the NFC type which is integral with support means  62  mounted in the housing  20 . 
     The user can retain the support means  62  located in the position of use during the opening (alternatively the housing  20  could be empty) or decide to change it. 
     In case of a change in the means  62  for supporting cosmetic products  64 , the user advantageously actuates the control member  82  of the means  78  for assisting with the extraction in order to cause the lifting of the front portion of the support means  62  so as to be able to easily grip it. 
     Advantageously, the display means  56  formed by the screen of the telephone  60  will then be able to deliver to the user, information in relation with the item or items of data contained in the tag  68  of the NFC type that is fastened to the support means  62  containing the cosmetic product or products  64 . 
     By way of example, the information supplied by way of the screen  56  is in relation with the cosmetic product or products  64 , it can in particular be recommendations for use of the cosmetic product or products or associated services, etc. 
     When the touch-sensitive screen  56  belongs to a telephone  60 , many possibilities of interactive use are offered to the user, but also many advantages such as those mentioned hereinabove for the manufacturers and/or the sellers of cosmetic products. 
     The casing  10  provided with a telephone touch-sensitive screen  56  offers almost infinite possibilities for interactivity with the user. 
     By way of the touch-sensitive screen  56  and an application such as a tutorial integrated into the telephone  60 , it is, for example, possible to deliver recommendations to assist the user in choosing a product with respect to a range of different cosmetic products, provide them with recommendations for applying the product, etc. 
     Advantageously, the casing  10  is likely to exchange data by way of a wireless connection, in particular Wi-Fi, for the purpose in particular of connecting to the internet. 
     The interactive casing  10  offers numerous advantages for a brand of cosmetic products by giving it the possibility of reinforcing the brand image thereof and the loyalty of the users of the products thereof. 
     Of course, the example of the casing  10  that has just been described is in no way limited and many alternative embodiments could be considered without leaving the scope of the invention. 
     In an alternative not shown, the casing  10  includes locking means that can hold the cover  14  in the closed position. 
     In an alternative not shown, the casing  10  includes a cover  14  including at least one intermediate part that forms an adapter in order to be able to receive different telephone models. 
     In an alternative not shown, the casing  10  includes at least one housing for the storage of at least one cosmetic product applicator, in particular for make-up. 
     The at least one housing for the applicator is for example arranged in the base  12  or in the cover  14  of the casing  10 , or integrated into the means  62  for supporting. 
     In an alternative not shown, the casing  10  includes at least one orifice in order to make it possible for the connection of a cable, for example, in order to electrically power for the purpose of recharging a battery associated at least with the display means  56  that preferably belong to a telephone  60 . 
     Preferably, the orifice intended to make it possible for the connecting of a cable such as an electric power cable is in particular accessible in the closed position of the casing  10 . 
     It will have been understood that, the casing  10  is likely to be sold with or without display means  56  and with or without support means  62  at least one cosmetic product  64 . 
     The casing  10  for a cosmetic product includes at least one base  12  and one cover  14  which are movably mounted with respect to each other between at least one closed position and an open position of the casing wherein means  62  for supporting at least one cosmetic product are accessible, the casing  10  being characterized in that the cover  14  includes at least means  56  for displaying, the base  12  includes at least one housing  20  wherein are mounted the means  62  for supporting and in that the casing  10  includes a device  70  for processing data of the contactless type that is at least capable of reading one or more items of data contained in at least one data support  68  integral with the means  62  for supporting. 
     Having thus described the invention of the present application in detail and by reference to embodiments thereof, it will be apparent that modifications and variations are possible without departing from the scope of the invention defined in the appended claims as follows: