Patent Publication Number: US-2009234707-A1

Title: Method and system for providing designer templates within a print order system

Description:
FIELD OF THE INVENTION 
     The present invention relates to a method and system that enables designers to provide templates that enable customers to create custom print products by customizing the templates. 
     BACKGROUND OF THE INVENTION 
     Popular web sites now enable retail customers to create and order a variety of custom print products, including inter alia calendars, greetings cards, notepads, and photo books. Retail customers insert their own text and photos within templates provided on the web sites and in retail stores. Such web sites include www.snapfish.com operated by Hewlett-Packard Company of Palo Alto, Calif., www.shutterfly.com operated by Shutterfly, Inc. of Redwood City, Calif. and www.blurb.com operated by Blurb, Inc. of San Francisco, Calif. Such retailers include Walmart and Walgreens. In some cases, print fulfillers print the resulting photo products. 
     Orders for custom print products typically involve low quantities. Often customers order only a single copy of a book or calendar. Custom print products are customized by the customer. Typically the web site or retail store, henceforth referred to as a “print order system”, supplies one or more pre-designed, customizable, templates for each print product. Such templates are also referred to as “designer templates” or simply templates. The retail customer, henceforth referred to simply as a “customer”, modifies a template to create a custom print product by inter alia supplying his/her own digital photographs, graphical elements, text, and music or by selecting images, text, graphical elements, and music from lists provided by the print order system. It should be noted that digital photographs, which are commonly referred to as photos, or digital images are henceforth referred to simply as images. 
     Templates are an important component supplied by the print order system. Templates are provided for most common types of consumer printed products including inter alia calendars, greetings cards, notepads, mugs, and photo books. Templates reflect events such as birthdays and anniversaries, holidays such as Christmas, Hanukkah, and Valentine&#39;s Day, and family activities such as vacations and sporting events and team sports. In addition to price and quality, the diversity of and attractiveness of templates are important criteria used by customers when selecting which print order system to use. 
     Typically, templates are designed by inter alia hobbyists, professional artists or professional graphic designers, henceforth referred to simply as “designers”. 
     The present invention teaches the ability to increase diversity and selection of templates by enabling designers that are independent of a print order system to provide templates. Typically, said designers would receive some form of payment for providing templates such as a share of the revenue obtained by the print order system for custom print products that use the designers&#39; templates. 
     As the quantity and diversity offered by a print order system increases, it is important that customers be able to quickly and easily locate desirable templates. The present invention makes use of customer ratings, recommendations, as well as enhanced searching and browsing capabilities to accomplish this. 
     Such a system can be referred to as a “template marketplace” because it makes it possible for designers not employed by or contracted by the print order system to supply templates using a designer interface. Prior art systems do not teach a template marketplace nor a designer interface for providing templates in the same way that the present invention does. 
     SUMMARY OF THE DESCRIPTION 
     The present invention concerns online creation of custom print products that are subsequently ordered, and printed or fulfilled. It may be noted that the steps of receiving an order that includes one or more custom print products, printing, binding and packaging the custom print products and finally delivering or causing delivery of the custom print products is referred to herein as “fulfilling” or “fulfillment”. One method for creating a custom print product is for a customer to supply his/her own content for inclusion in a pre-designed template. The template includes fixed content elements that cannot be customized and variable content elements that can be customized, i.e. supplied or modified, by the customer. Aspects of the invention provide systems and methods for a print ordering system to enable a designer to provide templates that are made available to customers for browsing and selection where the templates enable a customer to interactively create a custom print product which the customer can then purchase. Typically, the print order system will pay the designer a portion of the fees that it collects from customers for custom print products that use the designer&#39;s templates. 
     The print order system enables customers to rate templates and see one or more statistics based on customer ratings. The print order system further provides recommendations about templates to customers. 
     The print order system enables the customer to interactively customize one or more templates thereby creating one or more custom print products. The customer may then purchase the custom print products. Typically, online purchasing involves a shopping cart mechanism wherein the customer supplies information such as inter alia the customer name, method of payment, quantity of each product ordered, and recipient contact data. The print order system then generates an order and sends the order to the print fulfillment system which fulfills the order and ships it to the recipient(s). In some cases the same organization provides both the print order system and print fulfillment system. In other cases, the print order system is one organization which has contractual relationships with one or more organizations that provide print fulfillment systems. 
     There is thus provided in accordance with an embodiment of the present invention a method for providing designer templates to a customer, comprising providing a designer interface for receiving a designer template for a print product from a designer wherein a designer template comprises fixed content elements and at least one variable content element, and providing a customer interface for enabling a customer to select a print product and to select a designer template for the selected print product, enabling the customer to customize the selected print product by supplying his own content for the at least one variable content element of the selected designer template, and enabling the customer to purchase the custom print product that he customized. 
     There is additionally provided in accordance with an embodiment of the present invention a system for providing designer templates to a customer, comprising a designer interface for receiving a designer template for a print product from a designer wherein a designer template comprises fixed content elements and at least one variable content element, and a customer interface for enabling a customer to select a print product and to select a designer template for the selected print product, enabling the customer to customize the selected print product by supplying his own content for the at least one variable content element of the selected designer template, and enabling the customer to purchase the custom print product that he customized. 
     There is moreover provided in accordance with an embodiment of the present invention a computer-readable storage medium storing program code for causing a computing device to receive a designer template for a print product from a designer wherein a designer template comprises fixed content elements and at least one variable content element, to enable a customer to select a print product and to select a designer template for the selected print product, to enable the customer to customize the selected print product by supplying his own content for the at least one variable content element of the selected designer template, and to enable the customer to purchase the custom print product that he customized. 
     There is further provided in accordance with an embodiment of the present invention a method for providing templates to a customer, comprising providing a designer interface for receiving a designer template for a print product from a designer wherein a designer template comprises fixed content elements and at least one variable content element, providing a customer interface for enabling a customer to select a print product and to select a designer template for the selected print product, enabling the customer to customize the selected print product by supplying his own content for the at least one variable content element of the selected designer template, and enabling the customer to purchase the custom print product that he customized, and providing an electronic payment, the amount of which is based on purchases by customers of print products that use a designer&#39;s designer templates, to an account designated by the designer. 
     There is yet further provided in accordance with an embodiment of the present invention a system for providing templates to a customer, comprising a designer interface for receiving a designer template for a print product from a designer wherein a designer template comprises fixed content elements and at least one variable content element, a customer interface for enabling a customer to select a print product and to select a designer template for the selected print product, enabling the customer to customize the selected print product by supplying his own content for the at least one variable content element of the selected designer template, and enabling the customer to purchase the custom print product that he customized, and a payment manager for providing an electronic payment, the amount of which is based on purchases by customers of print products that use the designer&#39;s designer templates, to an account designated by the designer. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The subject invention will be more fully understood and appreciated from the following detailed description, taken in conjunction with the drawings in which: 
         FIG. 1  is an exemplary customer interface used by a customer to create a calendar, in accordance with an embodiment of the subject invention; 
         FIG. 2  is a simplified block diagram of a system that accepts templates from designers, enables customers to create custom print products using said templates and purchase the custom print products, generate orders and provide said order to a print fulfillment system that fulfills the orders, in accordance with an embodiment of the subject invention; 
         FIG. 3  is an exemplary customer interface that illustrates how a customer may browse and search for, rate and select a template for use in creating a custom print product, in accordance with an embodiment of the subject invention; 
         FIG. 4  is an exemplary customer interface that illustrates how a customer may use a template provided by a designer to create a photo book, in accordance with an embodiment of the subject invention; 
         FIG. 5  is an exemplary designer interface used by a designer to upload the elements for a template, in accordance with an embodiment of the subject invention; 
         FIG. 6  is an exemplary designer interface used by a designer to select the price of a template, in accordance with an embodiment of the subject invention; 
         FIG. 7  is an exemplary designer interface used by a designer to interactively design a template, in accordance with an embodiment of the subject invention; 
         FIG. 8  is a depiction of a greeting card with four surfaces, in accordance with an embodiment of the subject invention; 
         FIG. 9  is a schematic description of a simplified order of a photo book, in accordance with an embodiment of the subject invention; 
         FIG. 10  is a simplified block diagram of a print order system, in accordance with an embodiment of the subject invention; 
         FIG. 11  is a simplified flowchart of an overall method that accepts templates from designers, enables customers to create custom print products using said templates and purchase the custom print products, generate orders and provide said orders to a print fulfillment system that fulfills the orders, in accordance with an embodiment of the present invention; and 
         FIG. 12  is a simplified block diagram of a sample server-client architecture for implementing a print order system, in accordance with an embodiment of the present invention. 
     
    
    
     DETAILED DESCRIPTION 
     The present invention concerns a print order system that accepts templates from template designers, enables customers to create custom print products using the templates and purchase the custom print products, generate orders and provide said orders to a print fulfillment system that fulfills the orders. In addition, the print order system may pay the designer for templates that he/she supplies. The print order system can be inter alia a web-based system, a client-server system that operates over the public Internet or another network, or a retail store. The print order system is operated by a print order system operator which is typically a company or other organization. 
     In the present invention, a template defines a pre-designed print product that may be customized by a customer to create a custom print product. A template may include inter alia front and back pages, interior pages, and separator pages where any such page may be “printable”, i.e. may be printed upon. Each printable page may include fixed content elements and variable content elements. Fixed content elements may include inter alia images, graphics, and text fields that cannot be modified by the customer. Variable content elements may include images and text fields which can be modified by the customer. For example, in the case that a variable content element is an image, the customer can select an image from their own store of images and upload it. As another example, if a variable content element is a text field then typically the print order system enables the customer to enter text in the field. 
     Further, each printable page may include a background design which is a content element that may be either fixed or variable and a page layout that describes positioning of each content element. Further a content element may be non-printable, for example a sound or video clip. Finally, the elements on each page have an order, henceforth referred to as a “sequence”. Sequence is necessary to define the order to position or lay out elements on the page. For example, when two elements overlap, the printed result will typically be different depending on which element is placed on top. Further, elements may be partially transparent. 
     In another embodiment, a template may define only a single page or a subset of pages of a print product; for example, a template might define only the front page of a greeting card. In this embodiment, a customer may create a complete product by selecting one or more templates. 
     Typically a template defines the overall style of a print product. For example the template may define inter alia the size of the document, the type of paper, the front and back cover, a background image or graphic to be used on each page. Additionally, multi-page document, e.g. a calendar or photo book, may have page layouts for each page or for a group of pages that define visual elements for a single page or for a group of pages. 
     Some of the templates provided by the print order system may be supplied by independent designers using the present invention. Other templates may be provided by designers that either work on the staff of or are contracted by the print order system operator. Such templates may be provided to the print operating system by means outside the scope of the present invention. 
     Reference is now made to  FIG. 1 , an exemplary customer interface  100  used by a customer to create a calendar, in accordance with an embodiment of the subject invention. Exemplary customer interface  100  is displayed after a customer visits a print order web site and selects a calendar template to customize. Exemplary customer interface  100  enables a user to interactively customize two calendar pages in accordance with a user-selected template. Exemplary customer interface  100  includes two pages for the month of March 2008: on the left of the screen is a single, large, user-supplied photo; and the right side of the screen shows a graphical layout for the month of March, which includes two small customer-supplied photos. The customer customizes the calendar pages by supplying his/her own images and/or text. 
     A month control  110  enables the customer to select the month he/she wishes to customize, or to select the cover page to customize. The customer can change the default page layout using a pull-down menu  120 . Pull-down menu  120  displays a list of alternative page layouts for the page facing the actual calendar. In one embodiment the customer can select layouts that include one, two, three or four images. The customer can add text and/or photos to an individual day  130 . The customer-selected calendar template includes a background design  140 . In this example, the customer has selected a page layout with a single image. The customer drags an image from a gallery  170  of his/her photos and drops the image a the rectangular area  150  in which it is displayed. The customer may enter a caption  160  below the image. The attributes of the caption text, which include inter alia font, style, and size, are determined by the template. In one embodiment, the template determines the initial caption text attributes and the customer may subsequently modify the caption text attributes. 
     Reference is now made to  FIG. 2  which is a simplified block diagram of a system that accepts templates from designers, enables customers to create custom print products using said templates and purchase the custom print products, generate orders and provide said order to a print fulfillment system that fulfills the orders, in accordance with an embodiment of the subject invention. A customer  210  uses a personal computer, wireless device, or other means to interact with a print order system  220  with the objective of creating and purchasing one or more custom print products. Customer  210  selects the type of print product, e.g. calendar or photo book, and further selects a template. Customer  210  customizes the template by supplying inter alia images and text. When customer  210  has interactively created a custom print product he/she provides contact and payment information, e.g. credit or debit card information. 
     Print order system  220  is typically a web site or retail store. In the case of a retail store a computer-based kiosk may be used to provide the print order system  220  functions. Print order system  220  enables customer  210  to create and purchase custom print products. Print order system  220  further enables a designer  230  to provide templates that it in turn makes available for use by customer  220  to create and purchase custom print products. Print order system  220  generates orders to one or more print fulfillment systems  240  which create the custom print products purchased by customer  210 . Typically, print order system  220  provides acknowledgements to customer  210  at various steps to inter alia confirm a purchase, and to indicate that his/her order has been printed or shipped. Acknowledgements are typically provided by email but may also be provided by file transfer protocol, or simple object access protocol (SOAP) message. 
     In the embodiment in which print order system  220  is a web site, customer  210 , designer  230  and print fulfillment system  240  all communicate with print order system  220  across the public Internet  240 . 
     Designer  230  creates one or more templates for print products and provides them to print order system  220 . In preparing a template, designer  230  follows rules defined by print order system  220 . The rules specify inter alia the file formats, sizes and method by which to provide the template(s). One method that enables designer  230  to provide a template to print order system  220  is described with reference to  FIG. 4 . Another method that enables designer  230  to interactively specify a template is described with reference to  FIG. 6 . 
     Print fulfillment system  240  accepts orders from print order system  220  and creates the print products specified in the orders. Print fulfillment system  240  performs inter alia prepress processing, printing, binding, and packaging. After print products are created they are shipped. Typically, print fulfillment system  240  contacts a shipping service  250  which picks up the print products from print fulfillment system  240  premises and delivers them to the recipient(s). Typically, print fulfillment system  240  provides acknowledgements to print order system  220  at various states in the fulfillment process. Acknowledgements are typically provided by email by may also be provided by file transfer protocol, or simple object access protocol (SOAP) message. Typically, print fulfillment system  240  provides an acknowledgement to print order system  220  when an order is inter alia received, verified, accepted, printed or shipped. 
     Reference is now made to  FIG. 3  which is an exemplary customer interface  300  that illustrates how a customer  210  may browse and search for, rate and select a template for use in creating a custom print product, in accordance with an embodiment of the subject invention. Customer  210  may search for a template using search box  310  by entering one or more search terms into search box  310  and then clicking on a “Search” control. Alternatively, customer  210  may browse templates by category, measure of popularity or type of product. A list of categories  320  enables customer  210  to browse the available templates by category by selecting one of the categories or by selecting “Other” to see an expanded list of categories. A list of measures of popularity  330  enables customer  210  to browse the available templates by measures of popularity by selecting one of the listed measures of popularity or by selecting “Other” to see an expanded list of measures of popularity. A list of types of products  340  enables customer  210  to browse the available templates by the various types of products by selecting one of the listed types of products or by selecting “Other” to see an expanded list of types of products. 
     In addition, customer  210  may browse recommendations which are templates that print order system  220  has determined may be of interest to customer  210 . A recommendations control  350  enables customer  210  to browse recommended templates. 
     A main window  360  presents templates that correspond to the search or browsing commands issued by customer  210 . Each template depicted in main window  360  includes a customer rating  370 , a title  380 , a template designer name  390 , and the number of customer views  395  for the template. In this example, customer ratings are in the form of a one to five star rating. Customer  210  may click on a star to rate the template. 
     Reference is now made to  FIG. 4  which is an exemplary customer interface  400  that illustrates how a customer  210  may use a template provided by a designer to create a photo book, in accordance with an embodiment of the subject invention. Exemplary customer interface  400 , which appears after customer  210  selects a designer-supplied template, enables customer  210  to create a photo book. A control  410  further enables customer  210  to preview the photo book in its current state and to order the photo book. 
     The designer-supplied template appears in a rectangular window  420  that presents two pages of the photo book. Customer  210  creates a custom print product by customizing the template. In this example, customer  210  customizes the template by selecting his/her own images and entering his/her own text. The customer may select one of his/her photos from a gallery of customer photos  450  and drag it into any of the rectangular photo boxes  440 . This has the effect of replacing the contents of the rectangular photo box with the selected image. Additionally, the customer may edit the text that appears in any of the text boxes  460 . A page control  470  enables customer  210  to move forward and backward through the photo book, and to select a specific pair of pages to customize from a list of pages. 
     In the template shown in exemplary customer interface  400 , designer  230  specifies the background design of each page, the page layout, the location of the photos and text and the text attributes. 
     Reference is now made to  FIG. 5  which is an exemplary customer interface  500  used by a designer to upload the elements for a template, in accordance with an embodiment of the subject invention. Exemplary customer interface  500  enables designer  230  to specify all the elements that comprise a template for a single product and to upload those elements to print order system  220 . It should be noted that the terms “customizable image” and “customizable text field” are used hereinafter to refer to variable content elements that are images and text fields respectively. 
     The first entry field is a template definition field  505  which enables designer  230  to provide the filename of a template definition file. Designer  230  may enter the name of a template definition file or may browse their computer and select a template definition file. A template definition file includes attributes that define the template including font and position information. In addition, the template definition file allows the designer to enter search terms, or “tags”. An example of the attributes included in a template definition file are included in Table 1 below: 
     
       
         
           
               
             
               
                 TABLE 1 
               
             
            
               
                   
               
               
                 Template Definition File Attributes 
               
            
           
           
               
               
               
            
               
                 Attribute Name 
                 Data Type 
                 Description 
               
               
                   
               
               
                 Template_Name 
                 Alphanumeric 
                 Name of the template; used for 
               
               
                   
                   
                 indexing and also display 
               
               
                   
                   
                 purposes. If a new template name 
               
               
                   
                   
                 is provided, then a new template 
               
               
                   
                   
                 will be created. If an existing 
               
               
                   
                   
                 template name is provided then 
               
               
                   
                   
                 the existing template will be 
               
               
                   
                   
                 modified by the supplied 
               
               
                   
                   
                 information. 
               
               
                 Product_Type 
                 Alphanumeric 
                 Name of the product type to be 
               
               
                   
                   
                 created using this template, e.g. 
               
               
                   
                   
                 calendar or photo book. 
               
               
                   
                   
                 Product_Type must be a single 
               
               
                   
                   
                 name selected from an approved 
               
               
                   
                   
                 list of product types. 
               
               
                 Tags 
                 Alphanumeric 
                 List of search terms, separated by 
               
               
                   
                 list 
                 commas or semi-colons. 
               
               
                 Number_of_pages 
                 Numeric 
                 Number of pages in length 
               
               
                   
                   
                 excluding cover page and back 
               
               
                   
                   
                 cover page. 
               
               
                 Page_Size 
                 Alphanumeric 
                 An approved page size for the 
               
               
                   
                   
                 applicable product type, e.g. 
               
               
                   
                   
                 Portrait Letter, Landscape Letter, 
               
               
                   
                   
                 Portrait A4, Landscape A4 
               
               
                 Front_cover_style 
                 Alphanumeric 
                 The style for the cover, e.g. die 
               
               
                   
                   
                 cut, standard. 
               
               
                 Front_cover_num_images 
                 Numeric 
                 Number of customizable images on 
               
               
                   
                   
                 the front cover 
               
               
                 Front_cover_image1_pos_size 
                 Numeric, 
                 The position of the first 
               
               
                   
                 Numeric, 
                 customizable image on the front 
               
               
                   
                 Numeric, 
                 cover, typically defined as X, Y 
               
               
                   
                 Numeric 
                 coordinates in pixels and the size, 
               
               
                   
                   
                 defined as width, height in pixels. 
               
               
                   
                   
                 This field is repeated for each 
               
               
                   
                   
                 customizable image on the front 
               
               
                   
                   
                 cover. 
               
               
                 Front_cover_num_text 
                 Numeric 
                 Number of customizable text fields 
               
               
                   
                   
                 on the front cover 
               
               
                 Front_cover_text1_pos_size 
                 Numeric, 
                 The position of the first 
               
               
                   
                 Numeric, 
                 customizable text field on the front 
               
               
                   
                 Numeric, 
                 cover and the size, typically 
               
               
                   
                 Numeric 
                 defined as X, Y coordinates in 
               
               
                   
                   
                 pixels and the size, defined as 
               
               
                   
                   
                 width, height in pixels. This field is 
               
               
                   
                   
                 repeated for each customizable 
               
               
                   
                   
                 text field on the page. 
               
               
                 Front_cover_text1_font 
                 Alphanumeric 
                 Initial font attributes to be used for 
               
               
                   
                 list 
                 front cover text fields. Attributes 
               
               
                   
                   
                 include inter alia font name, font 
               
               
                   
                   
                 size, font style. 
               
               
                 Back_cover_style 
                 Alphanumeric 
                 The style for the back, e.g. die cut, 
               
               
                   
                   
                 standard. 
               
               
                 Back_cover_num_images 
                 Numeric 
                 Number of customizable images on 
               
               
                   
                   
                 the back cover 
               
               
                 Back_cover_image1_pos_size 
                 Numeric, 
                 The position of the first 
               
               
                   
                 Numeric, 
                 customiable image on the front 
               
               
                   
                 Numeric, 
                 cover, typically defined as X, Y 
               
               
                   
                 Numeric 
                 coordinates in pixels and the size, 
               
               
                   
                   
                 defined as width, height in pixels. 
               
               
                   
                   
                 This field is repeated for each 
               
               
                   
                   
                 image on the back cover. 
               
               
                 Page_style 
                 Alphanumeric 
                 The style for an interior page, e.g. 
               
               
                   
                   
                 glossy or matte, thickness, velum 
               
               
                   
                   
                 separator. 
               
               
                 Page1_num_images 
                 Numeric 
                 Number of customizable images on 
               
               
                   
                   
                 the page. This field is repeated for 
               
               
                   
                   
                 each page in the product. 
               
               
                 Page1_image1_pos_size 
                 Numeric, 
                 The position of the first 
               
               
                   
                 Numeric 
                 customizable image on the page, 
               
               
                   
                   
                 typically defined as X, Y 
               
               
                   
                   
                 coordinates in pixels and the size, 
               
               
                   
                   
                 defined as width, height in pixels. 
               
               
                   
                   
                 This field is repeated for each 
               
               
                   
                   
                 customizable image on the page. 
               
               
                 Page1_num_text 
                 Numeric 
                 Number of customizable text fields 
               
               
                   
                   
                 on the page. 
               
               
                 Page1_text1_pos_size 
                 Numeric, 
                 The position of the first 
               
               
                   
                 Numeric, 
                 customizable text field on the page 
               
               
                   
                 Numeric, 
                 and the size, typically defined as 
               
               
                   
                 Numeric 
                 X, Y coordinates in pixels and the 
               
               
                   
                   
                 size, defined as width, height in 
               
               
                   
                   
                 pixels. This field is repeated for 
               
               
                   
                   
                 each customizable image on the 
               
               
                   
                   
                 page. 
               
               
                 Page1_text1_font 
                 Alphanumeric 
                 Initial font attributes to be used for 
               
               
                   
                 list 
                 caption text (Font name, Font size, 
               
               
                   
                   
                 Font style) 
               
               
                   
               
            
           
         
       
     
     A group of entry fields  510  enable designer  230  to specify elements for the front and back cover. It should be noted that not all print products, e.g. a note pad, have a front and back cover so designer  230  may leave some or all of fields in group of entry fields  510  empty. Group of entry fields  510  includes a front cover design field  415 , a front cover images field  520 , a front cover text field  525 , a back cover design field  530 , and a back cover images field  535 . For each field, designer  230  may enter a filename or use the browse control to select a file. Front cover design field  515  enables designer  230  to specify an image which appears on the front cover of the printed product. In general, image files are in JPEG, BMP or another standard file format. Front cover images field  520  enables designer  230  to specify one or more images that will appear on the front cover. Optionally, designer  230  may leave front cover images field  520  empty in which case the corresponding image boxes specified in the template definition file may appear blank when they are first presented to customer  210 . In the case of fields such as front cover images field  520  that allow for multiple filenames designer  230  may enter multiple filenames, separating each with a comma or semi-colon or may browse and select multiple files using a conventional browse box such as the browse boxes typically used by Microsoft Windows programs. 
     As an example, if the attribute Front_Cover_Num_images is set to two in the template definition file, then designer  230  may provide zero, or two files in font cover images field  520 . If zero images are provided, then when print order system  220  displays the template the cover design will show two empty boxes, and customer  210  may supply two images, one for each box. If two images are supplied then the first will appear in the image boxes defined by the attribute Front_cover_image1_pos_size in the template definition file and the second will appear in the image box defined by the attribute Front_cover_image2_pos_size in the template definition file. 
     Front cover text field  525  enables designer  230  to specify one or more text fields that appear on the front cover. Optionally, designer  230  may leave front cover text field  520  empty in which case the corresponding text boxes specified in the template definition file may appear blank when they are first presented to customer  210 . 
     Back cover design field  530  enables designer  230  to specify an image to appear on the back cover of the printed product. Back cover images field  535  enables designer  230  to specify one or more images that will appear on the back cover. Optionally, designer  230  may leave back cover images field  535  empty in which case the corresponding image boxes specified in the template definition file may appear blank when they are first presented to customer  210 . In this embodiment, no provision is made for text fields on the back cover. In another embodiment, text fields may be added to the back cover. 
     A group of entry fields  540  enable designer  230  to specify elements for each of the interior pages in a custom print product. It should be noted that not all print products, e.g. a post card, have interior pages, so designer  230  may leave some or all of fields in group of entry fields  540  empty. Group of entry fields  54  includes a page number field  545 , a page design field  550 , a page images field  555 , a page text field  560 , and a page control  565 . 
     Page number field  545  enables designer  230  to specify which page number they are specifying. Page design field  550  enables designer  230  to specify a page design which is an image file, typically in JPEG, BMP or another standard file format, which appears on page being specified. Page images field  555  enables designer  230  to specify one or more images that will appear on the page being specified. Optionally, designer  230  may leave page images field  555  empty in which case the corresponding image boxes specified in the template definition file may appear blank when they are first presented to customer  210 . Page text field  560  enables designer  230  to specify one or more text fields that will appear on the page being specified. Optionally, designer  230  may leave page text field  560  empty in which case the corresponding text boxes specified in the template definition file may appear blank when they are first presented to customer  210 . 
     When designer  230  finishes specifying the various entry fields in group of entry fields  540  he/she uses page control  565  to move to the previous page or the next page. When the previous page is selected then the value in page number field  545  decrements by one and the information previously entered into page design field  550 , page images field  555 , and page text field  560  is displayed. If no information was previously entered into said fields then they will appear blank. If designer  230  selects the next page then the value in Page Number field  545  increments by one and the information previously entered into page design field  550 , page images field  555 , and page text field  560  is displayed. If no information was previously entered into said fields then they appear blank. 
     A control  570  enables designer  230  to either upload all specified information to print order system  220  or to cancel the specification process and return to a previous screen. 
     Although sequence information is not explicitly provided in the template definition file, simple rules may be applied to guide the formatting of the resulting print product. For example, when two or more images overlap, the images can be laid out in the order in which they appear in the template definition file. Further, if a text field overlaps an image field then the text field will appear on top. 
     It will be appreciated by those skilled in the art that the approach described with reference to  FIG. 5 , uploading a template definition file together with each of the individual design, image and text elements, is one of many possible methods for enabling a designer to specify a template. Another method is described with reference to  FIG. 7 . A template definition file may be formatted inter alia using the hypertext markup language (HTML), extensible markup language (XML), or comma separated values (CSV). Furthermore, in another embodiment, a web service may be used in which all elements are communicated between print order system  220  and designer  230  using XML files and SOAP messages. 
     Reference is now made to  FIG. 6  which is an exemplary designer interface used by a designer to select the price of a template, in accordance with an embodiment of the subject invention. Print order system  220  provides designer  230  with designer interface  600  that includes a template price selection menu  610 , a list of prices  620  and a set pricing control  630 . Template price selection menu  610  is used to select a price from list of prices  620 . The price represents the amount that print order system will pay designer  230  each time a customer  210  creates and orders a print product that uses the template provided by designer  230 . List of prices  620  is provided by print order system  220 . Set pricing control  630  enables designer  230  to accept the price he/she has selected or to cancel the operation in which case no price selection is made. 
     It will be appreciated by those skilled in the art that the approach to pricing described with reference to  FIG. 6 , selecting a price from a list of prices provided by print order system  220 , is one of many possible pricing models for establishing the compensation that will be paid to designer  230  for their template. Presented hereinafter are a few alternative example pricing models.
         1. A designer provides an arbitrary price for a template, and may change his/her price from time to time.   2. The price selected or provided by the designer for a template is used as an initial published price. Subsequently, print order system  220  dynamically adjusts the price based on some or all of the following factors: selections of templates by customers, sales of print products that use a template, customer ratings of the template, and the number of times the template is viewed.   3. The price selected or provided by the designer for a template is used as an initial price. Print order system  220  periodically informs the designer of the success of the template in terms of sales and its performance relative to comparable templates. In one alternative, print order system proposes a new price or range of prices and the designer can adjust the price of the template accordingly.       

     Reference is now made to  FIG. 7  which is an exemplary designer interface  700  used by a designer to interactively design a template, in accordance with an embodiment of the subject invention. Exemplary designer interface  700  is a client-server application in which designer  230  uses a client device such as a personal computer to interactively design a template which will subsequently be provided by print order system  220  to customer  210 . Said client application may take the form of inter alia a web-based application that runs in a web browser such as Microsoft Internet Explorer or Mozilla Firefox, an independent application running in the Windows operating system, or a lava applet. 
     Exemplary designer interface  700  features a main window  705  that includes zero or more images  710 , an optional background image  715  and zero or more text fields  720 . The tools on the left side of main window  705  enable designer  230  to design a print product one page at a time. Using a set of page controls  725 , designer  230  selects which page of the print product they want to design or edit. In the example shown in  FIG. 7 , the front page of a greeting card is being designed. 
     Two global tools  730  a pointer tool and a rotate tool, enable designer  230  to select, resize, delete, move and rotate an object. In this context, the term “object” refers to any of the selectable items that may appear in main window  705  including images, a background image and text fields. If designer  230  uses the pointer tool to select a text field he/she may enter or edit text in the field. 
     A group of image tools  735  enable designer  230  to select an image from a list of images and add it to the current page displayed in main window  705 , add one or more of his/her own images to the list of images available for selection, delete one or more images from the current page displayed in main window  705 , center one or more images in the current page displayed in main window  705 , and crop an image in the current page displayed in main window  705 . 
     A group of background tools  740  enables designer  230  to turn off a background image, select a background image from a list of background images and make it the new background image for the current page displayed in main window  705 , and add one or more of his/her own images to the list of background images available for selection. 
     A group of text tools  745  enables designer  230  to add a text field to the current page displayed in main window  705 , select the font for a text field, set the size of the font for a text field, select the color of the text in a text field, and edit the style of the text including inter alia bold, italic, underline, left justified, center justified and right justified. 
     A group of document controls  750  enables designer  230  to preview the completed print product, save the print product, submit the print product to print order system  220  and cancel making the current print product. 
     When designer  230  uses control  750  to submit the print product all elements that have been added are uploaded as necessary to print order system  220 . In one embodiment, print order system  220  validates the template to ensure that it is complete and correctly specified. After pricing for the template has been established, as described with reference to  FIG. 6  the template can be made available for searching, browsing and selection by customer  210 . 
     In one embodiment, submitted templates are reviewed by human reviewers that perform additional review functions. For example, a reviewer may determine if the template contains any unsuitable material, or may apply an initial rating to the template. 
     Templates created by designer  230  and made available by print order system  220  are used by customer  210  to create custom print products. Typically, after creating one or more custom print products, customer  210  places an order for the products with print order system  220 . For purposes of clarity, an order includes one or more copies of one or more products offered for sale by print order system  220 . An order may include custom print products and other non-custom products for sale by print order system  220  such as scrapbook supplies. An order is equivalent to a shopping cart in an ecommerce system. Print order system  220  provides orders to print fulfillment system  250 . 
     An order may include multiple line items where each line item designates a unique product to be printed. A line item, also known as a stock keeping unit (SKU) or a part, refers to a single product. Example line items include photo books, business cards, calendars, notepads, and greeting cards. A line item has attributes including inter alia a quantity and a number of pages. A line item with quantity greater than one, i.e., multiple copies of the same product, can be shipped to multiple recipients. For example, if four copies of a calendar are printed, three may be shipped to one recipient and one to a different recipient. A line item is composed of one or more “material parts.” For example, a photo book consists of a cover, a spine and book pages, referred to as “book block”. Each of the components (e.g. cover, spine, book block) of a line item or product is referred to as a “material part.” Some material parts are printed items, e.g. greetings cards and calendars; other material parts are non-printed items such as a velum separator page or a red cover. 
     Reference is now made to  FIG. 8  which is a depiction of a greeting card with four surfaces, in accordance with an embodiment of the subject invention. Generally, each product to be printed consists of one or more “surfaces” where a surface is defined as a printed side of a page. For example, a page in a photo book has two surfaces, front and back, while a greeting card has four surfaces. Thus the greeting card illustrated in  FIG. 8  has four surfaces; namely, front, inside top, inside bottom, and back. 
     In one embodiment, one digital image, referred to as a “composite image” or “composite,” is created and stored by print order system  220  for each surface. The composite image exactly represents the surface to be printed. The use of composite images between print order system  220  and print fulfillment system  250  allows print fulfillment system  250  to provide WYSIWG (what you see is what you get) printing. In other words, the document that the customer sees on their display appears identically to the printed product that they receive from shipping service  250 . In order to achieve WYSIWG printing, the composite is typically an image that covers the entire surface and is reproduced as precisely as possible by print fulfillment system  250 . 
     Thus, print order system  220  “rasterizes” each page of the custom print product, where rasterizing refers to the process of processing the internal format used by print order system  220  to initially represent the custom print product to create a pixel image for each printed surface in the custom print product. In this embodiment, print fulfillment system  250  receives no information concerning the template used by customer  210  to create their printed product. Print fulfillment system  250  receives orders from print order system  220  in which each surface of each custom print product has been rasterized. All product formatting information, such as size, paper or media type is pre-defined for each unique line item. 
     An order is typically stored in a. database An order can be formatted inter alia using a text encoding such as CSV, in a coded binary format, in HTML format, or in XML format. In one embodiment, an order is represented by a single record in XML format with a schema that is commonly understood and therefore may be correctly processed by both print order system  220  and print fulfillment system  250 . 
     Reference is now made to  FIG. 9 , a schematic description of a simplified order of a photo book, in accordance with an embodiment of the subject invention. An order  900  includes CustomerAddress information  905 , BillTo information  910 , ShipTo information  915 , one or more LineItems  920 . It is noted that a LineItem is the name for a line item element and the LineItemID attribute in the LineItem element refers to a unique line item. The example depicts a single LineItem, an 8×10 inch photo book, referred to as PhotoBook — 8by10  925 . PhotoBook — 8by10  925  includes a PhotoBookCover  930 , a PhotoBookBlock  935 , and a NonPrintableMaterial  940  which in the present example is a velum separator page between the cover and the first page of book block. PhotoBookCover  930  includes a single PhotoBookPage  945 , which may contain one or more photo  950  elements. PhotoBookBlock  935  includes one or more PhotoBookPage  945  elements. Each PhotoBookPage  945  includes one or more photo  950  elements. 
     As previously discussed, each surface is provided by print order system  220  as a composite image that includes all required information to print one surface. In this embodiment, each PhotoBookPage  945  element includes a single photo  950  element whose filename attribute references a single composite image. 
     The XML code for a simplified, exemplary, order for a photo book that follows the schema depicted in  FIG. 9  is provided in LISTING  1  at the end of this specification. The order includes a single line item, an 8by10 photo book. The 8by10 photo book includes a cover, 2 book block pages and a velum separator page. 
     Reference is now made to  FIG. 10  which is a simplified block diagram of a print order system, in accordance with an embodiment of the subject invention. Print order system  220  is typically implemented as one or more server computers. Thus,  FIG. 10  may be regarded as a block diagram for a server computer system. Customer  210  interacts with print order system  220  via a customer interface  1005 . Designer  230  interacts with print order system  220  via a designer interface  1020 . Print order system  220  interacts with one or more payment systems  1040  via a payment manager  1035  and with print fulfillment system  250  via an order manager  1030 . 
     A data storage  1045  stores a user accounts database  1050 , a product database  1055 , a template database  1060 , and an order database  1065 . Product database  1055  stores records for each line item, which can be created or selected for purchase by customer  210 . Each record includes (i) a stock keeping unit (SKU) for the line item which uniquely identifies it, (ii) a description of the item which may include a thumbnail image of the item and a text description, (iii) a description of product options for the item, (iv) a price of the line item with and without the product options, (v) shipping information for the line item including shipping cost, and (vi) information about the print fulfillment system that provides the line item. 
     Data storage  1045  includes a relational database management system (RDBMS) and physical storage. In addition, data storage  1045  may include network attached storage (NAS), which is data storage that can be connected directly to a computer network to provide centralized data access and storage for other network devices. For example, NAS would enable multiple servers to directly store and share data. 
     Customer interface  1005  enables customer  210  to browse, search for and select print products from product database  1050 , and to browse, search for, rate, and use templates from template database  1055 . Customer interface  1005  further enables customer  210  to create custom print products. Additionally, customer interface  1005  enables customer  210  to view recommendations generated by recommendation engine  1025 . 
     Customer interface  1005  may request that customer  210  sign in while interacting with customer interface  1005 . Customer interface  1005  uses customer information stored in user accounts database  1045  as part of the sign-in process. If customer  210  is not a registered user, then customer interface  1005  enables the customer to register with print order system  220 . In this case, customer interface  1005  creates a new record in user accounts database  1045  for the new customer. Customer interface  1005  is typically a web interface composed of HTML web pages. Said HTML web pages may be static web pages stored as HTML files or may be generated dynamically in response to customer  210  and designer  230  requests. 
     A print product generator  1015  enables customer  210  to interactively create custom print products via customer interface  1005 . Print product generator  1015  adds a new line item to a shopping cart managed by order manager  1025  for each print product created by customer  210 . Print product generator  1015  stores each print product in an internal print product format. In one embodiment, customer  210  uses a web browser to access customer interface  1005 . In another embodiment, customer  210  uses an application, such as a Microsoft Windows application, that runs on their personal computer or other device to access customer interface  1005 . 
     Designer interface  1020  enables designer  230  to upload templates that will be browsed, searched for, rated and used to create custom print products by customer  210 . In one embodiment, designer interface  1020  enables designer  230  to interactively create templates. Designer interface  1020  adds a new template to template database  1055  for each template provided by designer  230 . In one embodiment, designer  230  uses a web browser to interact with designer interface  1020 . In another embodiment, the designer  230  uses a client application, such as a MS Windows application, that runs on their personal computer or other device to interact with designer interface  1020 . Designer interface  1020  further enables designer  230  to delete and modify existing templates. In one embodiment, designer interface  1020  enables designer  230  to establish the price to be charged for the use of a template he/she creates. 
     Designer interface  1020  may request that designer  230  sign in while interacting with designer interface  1020 . Designer interface  1020  uses designer information stored in user accounts database  1045  as part of the sign-in process. If designer  230  is not a registered user, then designer interface  1020  enables the designer to register with print order system  220 . In this case, designer interface  1020  creates a new record in user accounts database  1045  for the new designer. 
     Recommendation engine  1025  uses historical customer information to make recommendations to customer  210  via customer interface  1005  regarding templates. Recommendations engine  1025  stores ratings information for each rating made by a customer  210  in template database  1060 . Such ratings information may include the value of the rating and the name of the user that made the rating. Recommendations engine  1025  also stores information in template database  1060  about which template was used, if any, for each custom print product created and purchased and the name of the customer that created and purchased said custom print product. One method that may be used by recommendation engine  1025  to determine recommendations for a customer (“customer X” in the following example method) is as follows: (1) find a set of users whose rated templates and used (for creating products) templates overlap customer X&#39;s purchased and used templates; (2) aggregate templates from these similar customers, (3) eliminate templates that customer X has already used or rated, and recommend the remaining templates to the customer X. A variety of recommendation engine methods can be found in the literature. 
     Order manager  1030  transforms each print product, stored in an internal print product format, into (1) a line item record in order database  1060  and (2) a number of composite images, one for each surface in the print product or line item. To create a composite image, order manager rasterizes the customized data for each surface into a pixel image, i.e. one composite image per surface. 
     Order database  1065  further creates a record for each customer  210  order. Each record includes (i) a unique identifier for the order, referred to as an order identifier, (ii) the name of the customer, (iii) the date of the order, (iv) means of payment information, (v) the line items and quantities ordered, (vi) the name and contact information of each recipient, (vii) any special shipping information or message provided by customer  210 . 
     A payment manager  1035  processes means of payment information provided by customer  210 . Payment manager  1035  uses the means of payment information to obtain payment for orders placed by customer  210 . If a payment or partial payment must be refunded, payment manager  1035  uses the means of payment information to make said refund. When payment for an order is complete, payment manager  1035  notifies order manager  1030 . Payments that payment manager  1035  is typically capable of processing include credit card, debit card, and Pay Pal. It should be noted that a Pay Pal payment refers to a popular method of electronic payment offered by PayPal which is a company that was purchased and is owned by eBay Inc. Further information about PayPal can be obtained at www.paypal.com. After payment is successfully completed, the order is provided to print fulfillment system  240  for processing. 
     Payment manager  1035  also tracks use of templates provided by designer  230  and makes payments to designer  230  for the use of their templates. Payment is made using means of payment information supplied by designer  230  when he/she registers with print order system  220 . 
     A notification manager  1010  runs as a background process in print order system  220 . When notification manager  1010  detects that new information has been received relative to an order, e.g. an update from print fulfillment system  240  or a payment made to designer  230 , it provides notification to the appropriate party, either customer  210  or designer  230 . In one embodiment, notification manager  1010  issues notifications in the form of screen messages via customer interface  1005  or designer interface  1020  as appropriate. Alternatively notifications may be in the form of email acknowledgement messages. In one embodiment, the acknowledgement message is in XML format. In another embodiment, status information for each order is provided using a SOAP web service. The SOAP protocol is maintained by the World Wide Web Consortium (W3C) and the specification can be found at http://www.w3.org/TR/soap/. 
     Reference is now made to  FIG. 11 , which is a simplified flowchart of an overall method that accepts templates from designers, enables customers to create custom print products using said templates and purchase the custom print products, generate orders and provide said orders to a print fulfillment system that fulfills the orders, in accordance with an embodiment of the present invention. At step  1105  designer  230  provides a template to print order system  220 . At step  1110  print order system  220  makes the template available for searching, browsing and use by customer  210 . At step  1115  customer  210  selects a print product that he/she wishes to create, for example a calendar, mug or photo book. Then, at step  1120  customer  210  selects a template that corresponds to the print product that he/she wishes to use to create a custom print product. At step  1125  customer  210  interacts with print order system  220  via customer interface  1005  to create a custom print product. 
     At step  1130  customer  210  purchases the custom print product by placing an order that includes the custom print product. Next, at step  1135  print order system  220  processes the order into a format that can be processed by print fulfillment system  240 . At step  1140  print order system  220  provides the order to print fulfillment system  240  for fulfillment. At step  1145  print fulfillment system  240  fulfills the order. Finally, at step  1150  print order system  210  pays designer  230  for use of the template. Typically, said payment is made on a periodic basis and includes payment for a plurality of uses of templates created by designer  230 . 
     It will be appreciated by those skilled in the art that the systems and methods of the present invention may be implemented within a variety of server-client network architectures. In this regard, reference is now made to  FIG. 12 , which is a simplified block diagram of a sample server-client architecture for implementing a print order system, in accordance with an embodiment of the present invention. On the server side, the architecture in  FIG. 12  includes application servers  1211 - 1213  managed by load balancers  1220 , administration servers  1230 , search servers  1240 , web servers  1250 , and three databases. The databases include a transaction database for recording purchase and payment information  1261 , a product and template database  1262  for storing product and template information, including the data from including the data from product database  1050  in  FIG. 10  and template database  1055  in  FIG. 10 , and a tracking database  1263  for tracking customer orders and customer information including user account database  1045  from  FIG. 10 . Application server  1211  manages transaction database  1261 , application server  1212  manages product and template database  1262 , application server  1213  manages tracking database  1263 , search servers  1240 , and web servers  1250 . All of these server components are subsumed in print order system  220 . 
     On the client side, the architecture in  FIG. 12  includes customer  210  using a client computer, designer  230  using a client computer, and print fulfillment system  250 . Print fulfillment system  250  has two-way connections with administration servers  1230 . Customer  210  and designer  230  have one-way connections with administration servers  1230  and two way connections with load balancers  1220 . 
     In reading the above description, persons skilled in the art will realize that there are many apparent variations that can be applied to the methods and systems described. 
     
       
         
           
               
             
               
                   
               
               
                 LISTING 1 
               
               
                   
               
             
            
               
                   
               
            
           
           
               
            
               
                 &lt;?xml version=“1.0” encoding=“ISO-8859-1”?&gt; 
               
               
                 &lt;Order xmlns=“http://www.ipads.com/xml/iPads_Order” 
               
               
                 xmlns:xsi=“http://www.w3.org/2001/XMLSchema-instance” 
               
               
                 CustomerID=“Partner_Brand” EnvelopeID=“33809” OrderID=“33809” 
               
               
                 orderDate=“2007-02-12” 
               
               
                 xsi:schemaLocation=“http://www.ipads.com/xml/iPads_Order 
               
               
                 iPads_Order.xsd”&gt; 
               
               
                  &lt;Address AddressID=“1”&gt; 
               
               
                   &lt;firstname&gt;Mark&lt;/firstname&gt; 
               
               
                   &lt;lastname&gt;Gustafson&lt;/lastname&gt; 
               
               
                   &lt;address1&gt;100 EastLake Ave N&lt;/address1&gt; 
               
               
                   &lt;address2&gt;&lt;/address2&gt; 
               
               
                   &lt;address3&gt;&lt;/address3&gt; 
               
               
                   &lt;city&gt;Seattle&lt;/city&gt; 
               
               
                   &lt;state&gt;WA&lt;/state&gt; 
               
               
                   &lt;postalcode&gt;98101&lt;/postalcode&gt; 
               
               
                   &lt;country&gt;US&lt;/country&gt; 
               
               
                   &lt;phone&gt;&lt;/phone&gt; 
               
               
                   &lt;email&gt;mark@rpiprint.com&lt;/email&gt; 
               
               
                  &lt;/Address&gt; 
               
               
                  &lt;Contact ContactID=“1” AddressID=“1” /&gt; 
               
               
                  &lt;BillTo BillingID=“1” AddressID=“1”&gt; &lt;Invoice /&gt; &lt;/BillTo&gt; 
               
               
                  &lt;ShipTo AddressID=“1”&gt; 
               
               
                   &lt;ShipMethod&gt;GROUND&lt;/ShipMethod&gt; 
               
               
                   &lt;PackingSlip include=“true” /&gt; 
               
               
                  &lt;/ShipTo&gt; 
               
               
                  &lt;LineItem LineItemID=“18751” description=“scenes” quantity=“7”&gt; 
               
               
                   &lt;PhotoBook_8by10wrap&gt; 
               
               
                    &lt;PhotoBookAttributes/&gt; 
               
               
                     &lt;PhotoBookCover&gt; 
               
               
                      &lt;PhotoBookCoverAttributes&gt; 
               
               
                       &lt;JobName Value=“CoverPortrait”/&gt; 
               
               
                       &lt;JobStockValue= 
               
               
                       “Black_Small_Wrap_Cover_Port_PartnerBrand”/&gt; 
               
               
                      &lt;/PhotoBookCoverAttributes&gt; 
               
               
                      &lt;PhotoBookPage PartOrder=“1”&gt; 
               
               
                       &lt;PhotoBookPageAttributes&gt; 
               
               
                        &lt;TemplateName Value=“StandardWrapPortraitCover”/&gt; 
               
               
                       &lt;/PhotoBookPageAttributes&gt; 
               
               
                        &lt;Photo&gt; 
               
               
                         &lt;PhotoAttributes&gt; 
               
               
                          &lt;Filename Value=“cover_P24786_0002.pdf”/&gt; 
               
               
                          &lt;ImageType Value=“pdf”/&gt; 
               
               
                          &lt;ElementName Value=“Photo1”/&gt; 
               
               
                          &lt;CropStyle Value=“StretchFit”/&gt; 
               
               
                         &lt;/PhotoAttributes&gt; 
               
               
                        &lt;/Photo&gt; 
               
               
                       &lt;/PhotoBookPage&gt; 
               
               
                     &lt;/PhotoBookCover&gt; 
               
               
                     &lt;PhotoBookBookBlock&gt; 
               
               
                      &lt;PhotoBookBookBlockAttributes&gt; 
               
               
                       &lt;JobName Value=“DuplexPortrait”/&gt; 
               
               
                      &lt;/PhotoBookBookBlockAttributes&gt; 
               
               
                      &lt;PhotoBookPage PartOrder=“1”&gt; 
               
               
                       &lt;PhotoBookPageAttributes&gt; 
               
               
                        &lt;TemplateName Value=“StandardPortrait”/&gt; 
               
               
                       &lt;/PhotoBookPageAttributes&gt; 
               
               
                       &lt;Photo&gt; 
               
               
                        &lt;PhotoAttributes&gt; 
               
               
                         &lt;Filename Value=“page_P24786_0001.pdf”/&gt; 
               
               
                         &lt;ImageType Value=“pdf”/&gt; 
               
               
                         &lt;ElementName Value=“Photo1”/&gt; 
               
               
                         &lt;CropStyle Value=“StretchFit”/&gt; 
               
               
                        &lt;/PhotoAttributes&gt; 
               
               
                       &lt;/Photo&gt; 
               
               
                      &lt;/PhotoBookPage&gt; 
               
               
                      &lt;PhotoBookPage PartOrder=“2”&gt; 
               
               
                       &lt;PhotoBookPageAttributes&gt; 
               
               
                        &lt;TemplateName Value=“StandardPortrait”/&gt; 
               
               
                       &lt;/PhotoBookPageAttributes&gt; 
               
               
                       &lt;Photo&gt; 
               
               
                        &lt;PhotoAttributes&gt; 
               
               
                         &lt;Filename Value=“page_P24786_0002.pdf”/&gt; 
               
               
                         &lt;ImageType Value=“pdf”/&gt; 
               
               
                         &lt;ElementName Value=“Photo1”/&gt; 
               
               
                         &lt;CropStyle Value=“StretchFit”/&gt; 
               
               
                        &lt;/PhotoAttributes&gt; 
               
               
                       &lt;/Photo&gt; 
               
               
                      &lt;/PhotoBookPage&gt; 
               
               
                     &lt;/PhotoBookBookBlock&gt; 
               
               
                    &lt;NonPrintableMaterial&gt; 
               
               
                      &lt;NonPrintableMaterialAttributes&gt; 
               
               
                       &lt;Description Value=“VelumSeparator012”/&gt; 
               
               
                       &lt;Quantity Value=“1”/&gt; 
               
               
                      &lt;/NonPrintableMaterialAttributes&gt; 
               
               
                    &lt;/NonPrintableMaterial&gt; 
               
               
                   &lt;/PhotoBook_8by10wrap&gt; 
               
               
                  &lt;/LineItem&gt; 
               
               
                 &lt;/Order&gt;