Patent Publication Number: US-9426539-B2

Title: Integrated presentation of secondary content

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     The present application is a national phase entry under 35 U.S.C. §371 of International Application No. PCT/CN2013/083297, filed Sep. 11, 2013, entitled “INTEGRATED PRESENTATION OF SECONDARY CONTENT”, which designated, among the various States, the United States of America. The Specification of the PCT/CN2013/083297 Application is hereby incorporated by reference. 
     TECHNICAL FIELD 
     The present disclosure relates to the field of data processing, in particular, to apparatuses, methods and storage medium associated with content distribution and presentation that includes integrated presentation of secondary content with primary content. 
     BACKGROUND 
     The background description provided herein is for the purpose of generally presenting the context of the disclosure. Unless otherwise indicated herein, the materials described in this section are not prior art to the claims in this application and are not admitted to be prior art by inclusion in this section. 
     Advances in computing, networking and related technologies have led to proliferation in the availability of multi-media contents, and the manners the contents are consumed. Today, multi-media contents may be available from fixed medium (e.g., Digital Versatile Disk (DVD)), broadcast, cable operators, satellite channels, Internet, and so forth. User may consume contents with a wide range of content consumption devices, such as, television set, tablet, laptop or desktop computer, smartphone, or other stationary or mobile devices of the like. In addition to the contents themselves, ease of consumption remains an important factor to the overall user experience and satisfaction. 
     A significant conflict continues to exist between content providers and content consumers is the provision and viewing of secondary content, such as, commercials/advertisements, provided with free primary content. Content providers of free primary content often want the content consumers to watch the secondary content. Content providers also would like to target the secondary content to the content consumers, e.g., based on the demographics, interests and/or locations of the content consumers, especially in the case of free primary content provided through the Internet. Today, the secondary content are typically selected and integrated with the primary content at the head end, the content distributor side, before they are distributed to the content consumer&#39;s content consumption devices. Typically, the secondary content are intrusively interleaved or superimposed on the primary content, which is not very user friendly. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Embodiments will be readily understood by the following detailed description in conjunction with the accompanying drawings. To facilitate this description, like reference numerals designate like structural elements. Embodiments are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings. 
         FIG. 1  illustrates an arrangement for content distribution and consumption incorporated with the integrated presentation of secondary content teachings of the present disclosure, in accordance with various embodiments. 
         FIG. 2  illustrates the integrated presentation of secondary content of the present disclosure in further detail, in accordance with various embodiments. 
         FIG. 3  illustrates an example process for integrated presentation of secondary content, in accordance with various embodiments. 
         FIG. 4  illustrates an example computing environment suitable for practicing the disclosure, in accordance with various embodiments. 
         FIG. 5  illustrates an example storage medium with instructions configured to enable an apparatus to practice the present disclosure, in accordance with various embodiments. 
         FIG. 6  illustrates an example integrated presentation of secondary content of the present disclosure, in accordance with various embodiments. 
     
    
    
     DETAILED DESCRIPTION 
     Apparatuses, methods and storage medium associated with content distribution and/or consumption, including integrated presentation of secondary content, are disclosed herein. In embodiments, an apparatus, e.g., a set-top box, may include a decoder and a presentation engine. The decoder may be configured to receive and decode a primary content, e.g., a television program. The presentation engine may be configured to process and present decoded primary content. Processing of the decoded primary content may include identification of a feature in a frame of the primary content, and integration of a secondary content, e.g., a commercial/advertisement, with the feature. Presentation of the decoded primary content may include presentation of the decoded primary content with the secondary content integrated with the feature of the frame. 
     In the following detailed description, reference is made to the accompanying drawings which form a part hereof wherein like numerals designate like parts throughout, and in which is shown by way of illustration embodiments that may be practiced. It is to be understood that other embodiments may be utilized and structural or logical changes may be made without departing from the scope of the present disclosure. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of embodiments is defined by the appended claims and their equivalents. 
     Various operations may be described as multiple discrete actions or operations in turn, in a manner that is most helpful in understanding the claimed subject matter. However, the order of description should not be construed as to imply that these operations are necessarily order dependent. In particular, these operations may not be performed in the order of presentation. Operations described may be performed in a different order than the described embodiment. Various additional operations may be performed and/or described operations may be omitted in additional embodiments. 
     For the purposes of the present disclosure, the phrase “A and/or B” means (A), (B), or (A and B). For the purposes of the present disclosure, the phrase “A, B, and/or C” means (A), (B), (C), (A and B), (A and C), (B and C), or (A, B and C). 
     The description may use the phrases “in an embodiment,” or “in embodiments,” which may each refer to one or more of the same or different embodiments. Furthermore, the terms “comprising,” “including,” “having,” and the like, as used with respect to embodiments of the present disclosure, are synonymous. 
     As used herein, the term “module” may refer to, be part of, or include an Application Specific Integrated Circuit (ASIC), an electronic circuit, a processor (shared, dedicated, or group) and/or memory (shared, dedicated, or group) that execute one or more software or firmware programs, a combinational logic circuit, and/or other suitable components that provide the described functionality. 
     Referring now  FIG. 1 , wherein an arrangement for content distribution and consumption, including integrated presentation of secondary content, in accordance with various embodiments, is illustrated. As shown, in embodiments, arrangement  100  for distribution and consumption of content may include a number of content consumption devices  108  coupled with one or more content aggregation/distribution servers  104  via one or more networks  106 . Content aggregation/distribution servers  104  may be configured to aggregate and distribute contents  102  to content consumption devices  108  for consumption, via one or more networks  106 . As will be described in more detail below, content aggregation/distribution servers  104  may be configured to aggregate and distribute primary and secondary content  102   a  and  102   b  to content consumption devices  108  separately. The primary content  102   a  may be, but not limited to, on-demand primary content, accordingly, different for different content consumption devices  108 , unless some of the content consumption devices  108  happen to request for the same primary content. Even then, the same primary content may not be delivered at the same time, unless the requests for delivery are for the same time. Secondary content  102   b  may be different for different content consumption devices  108 , targeting the content consumers of the content consumer devices  108  based on, but not limited to, the content consumers&#39; demographics, interests, and/or locations. Content consumption devices  108 , in turn, may be incorporated with various teachings of the present disclosure to recombine the separately provided primary and secondary content  102   a  and  102   b . In embodiments, the secondary content  102   b  may be selectively integrated into the primary content  102   a , and presented together. These and other aspects will be further described in more detail below. 
     In embodiments, as shown, content aggregation/distribution servers  104  may include encoder  112 , storage  114 , content provisioning engine  116 , secondary content selector  118 , coupled to each other as shown. Encoder  112  may be configured to separately encode primary and secondary content  102   a  and  102   b  from various content providers, and storage  114  may be configured to store the separately encoded primary and secondary content  102   a  and  102   b . Content provisioning engine  116  may be configured to selectively retrieve and stream the encoded requested primary content  102   a ′ to the various content consumption devices  108 , in response to requests from the various content consumption devices  108 . Content provisioning engine  116  may be further configured to selectively retrieve and separately transmit the encoded target secondary content  102   b ′ to the various content consumption devices  108  for integration with the respective requested primary content  102   a ′ on the content consumption devices  108 , prior to the presentation of the primary content  102   a ′. Content provisioning engine  116  may be configured to selectively retrieve and separately transmit the encoded target secondary content  102   b ′, in response to secondary content selection instructions from secondary content selector  118 . Secondary content selector  118  may be configured to selectively provide the secondary content selection instructions to content provisioning engine  116 , in response to inputs from the secondary content providers. 
     Referring now to  FIG. 2  wherein integrated presentation of secondary content is illustrated in further detail, in accordance with various embodiments. As shown, server  104 , as described earlier, may have received, encoded, and stored primary content X, Y, and Z, as well as secondary content A, B, and C. Server  104  may also have received inputs from secondary content providers for secondary content A, B and C, with respect to the targeting of secondary content A, B, and C, such as, but not limited to, demographics, interests and locations of the content consumers. In response to requests from content consumption devices  108   a - 108   c , for primary content X, Y and Z, server  104  may respectively distribute/stream primary content X, Y and Z to content consumption devices  108   a - 108   c . Further, based on knowledge in possession (e.g., previously collected or given), server  104  may select, and separately transmit secondary content A, B, and C to content consumption devices  108   a - 108   c  for respective integrated presentation with primary content X, Y and Z. On receipt, content consumption devices  108   a - 108   c  respectively integrate secondary content A, B, and C with the presentation of primary content X, Y, and Z. In embodiments, as will be described in more detail below, content consumption devices  108   a - 108   c  may respectively integrate secondary content A, B, and C into features in various frames of primary content X, Y, and Z. 
     In embodiments, server  104  may provide the identifications and/or descriptions of the features to content consumption devices  108   a - 108   c . In embodiments, server  104  may provide the identifications and/or descriptions of the features to content consumption devices  108   a - 108   c , together with secondary content A, B, and C, as shown. In alternate embodiments, the identifications and/or descriptions of the features may be provided to content consumption devices  108   a - 108   c  as part of primary content X, Y, and Z, e.g., as part of the metadata. In still other embodiments, the identifications and/or descriptions of the features may be provided to content consumption devices  108   a - 108   c  separate from both primary content X, Y and Z, as well as from secondary content A, B, and C. The separately provided features may or may not be particularized for any of primary content X, Y and Z, and/or secondary content A, B and C. In other words, the identifications and/or descriptions of the features provided to content consumption devices  108   a - 108   c  may apply to multiple frames of multiple primary or secondary content. In alternate embodiments, server  104  may also provide the identifications and/or descriptions of frames having the features to content consumption devices  108   a - 108   c.    
     Referring now back to  FIG. 1 , primary content  102   a  may be multi-media contents of various types, having video, audio, and/or closed captions, from a variety of content creators and/or providers. Examples of primary content  102   a  may include, but are not limited to, movies, TV programming, user created contents (such as YouTube video, iReporter video), music albums/titles/pieces, and so forth. Examples of content creators and/or providers may include, but are not limited to, movie studios/distributors, television programmers, television broadcasters, satellite programming broadcasters, cable operators, online users, and so forth. An example of secondary content  102   b  may include, but is not limited to, a commercial or advertisement, which may be, but is not limited to, an image or a short video (with or without audio). Thus, secondary content provider may be, but is not limited to, an advertiser or the advertiser&#39;s agent. 
     In embodiments, for efficiency of operation, encoder  112  may be configured to transcode the various contents  102 , typically in different encoding formats, into a subset of one or more common encoding formats. However, encoder  112  may be configured to nonetheless maintain indices or cross-references to the corresponding contents in their original encoding formats. Similarly, for flexibility of operation, encoder  112  may transcode or otherwise process each or selected ones of contents  102  into multiple versions of different quality levels. The different versions may provide different resolutions, and/or require different bit rates and/or frame rates for transmission and/or playing. In various embodiments, the encoder  112  may publish, or otherwise make available, information on the available different resolutions, different bitrates, and/or different frame rates. For example, the encoder  112  may publish bitrates at which it may provide video or audio content to the content consumption device(s)  108 . Encoding of audio data may be performed in accordance with, e.g., but are not limited to, the MP3 standard, promulgated by the Moving Picture Experts Group (MPEG). Encoding of video and/or audio data may be performed in accordance with, e.g., but are not limited to, the H264 standard, promulgated by the International Telecommunication Unit (ITU) Video Coding Experts Group (VCEG). Encoder  112  may include one or more computing devices configured to perform content portioning, encoding, and/or transcoding, such as described herein. 
     Storage  114  may be temporal and/or persistent storage of any type, including, but are not limited to, volatile and non-volatile memory, optical, magnetic and/or solid state mass storage, and so forth. Volatile memory may include, but are not limited to, static and/or dynamic random access memory. Non-volatile memory may include, but are not limited to, electrically erasable programmable read-only memory, phase change memory, resistive memory, and so forth. 
     Content provisioning engine  116  may, in various embodiments, be configured to provide encoded content as discrete files and/or as continuous streams of encoded content. Content provisioning engine  116  may be configured to transmit the compressed audio/video data (and closed captions, if provided) in accordance with any one of a number of streaming and/or transmission protocols. The streaming protocols may include, but are not limited to, the Real-Time Streaming Protocol (RTSP). Transmission protocols may include, but are not limited to, the transmission control protocol (TCP), user datagram protocol (UDP), and so forth. 
     Continuing to refer to  FIG. 1 , networks  106  may be any combination of private and/or public, wired and/or wireless, local and/or wide area networks. Private networks may include, e.g., but are not limited to, enterprise networks. Public networks, may include, e.g., but is not limited to the Internet. Wired networks, may include, e.g., but are not limited to, Ethernet networks. Wireless networks, may include, e.g., but are not limited to, Wi-Fi, or 3G/4G networks. It would be appreciated that at the content distribution end, networks  106  may include one or more local area networks with gateways and firewalls, through which servers  104  go through to communicate with content consumption devices  108 . Similarly, at the content consumption end, networks  106  may include base stations and/or access points, through which content consumption devices  108  communicate with servers  104 . In between the two ends may be any number of network routers, switches and other networking equipment of the like. However, for ease of understanding, these gateways, firewalls, routers, switches, base stations, access points and the like are not shown. 
     In embodiments, as shown, a content consumption device  108  may include player  122 , display  124  and user input device  126 . Player  122  may be configured to receive streamed primary content  102   a ′, decode and recovered the primary content  102   a ′ from the content stream, and present the recovered primary content  102   a ′ on display  124 , in response to user selections/inputs from user input device  126 . Further, player  122  may be configured to receive separately provided secondary content  102   b ′, decode and integrate the secondary content  102   b ′ with the presentation of primary content  102   a′.    
     In embodiments, player  122  may include decoder  132 , presentation engine  134  and user interface engine  136 . Decoder  132  may be configured to receive streamed primary content  102   a ′ and separately provided secondary content  102   b ′, decode and recover the primary and secondary contents  102   a ′ and  102   b ′. Presentation engine  134  may be configured to integrate secondary content  102   b ′ into primary content  102   a ′ and present primary content  102   a ′ with secondary content  102   b ′ on display  124 , in response to user controls, e.g., stop, pause, fast forward, rewind, and so forth. User interface engine  136  may be configured to receive selections/controls from a content consumer (hereinafter, also referred to as the “user”). 
     In embodiments, presentation engine  134  may include camera tracker  142  and content combiner  148 . In embodiments, each frame of primary content  102   a ′ may include the position and pose in space of the camera used to capture the frame. The position of the camera may be represented by a set of (x, y, z) coordinates, which may be the translation of the optical center of the camera, relative to an origin in the scene captured by the frame. The pose of the camera may refer to the heading angles of the camera. The heading angles may have three (3) degrees of freedom, which may be the rotation angle about 3 axes. Camera tracker  142  may be configured to process each frame of primary content  102   a ′, and retrieve camera and pose information for the frame. In embodiments, camera tracker  142  may further include feature tracker  144  and extrinsic parameter calculator  146 . In embodiments, feature tracker  144  may be configured to identify and track features within the various frames of primary content  102   a ′. Extrinsic parameters calculator  146  may be configured to calculate various extrinsic parameters for content combiner  148 . Content combiner  148  may be configured to integrate secondary content  102   b ′ with features identified and tracked by feature tracker  144 , using extrinsic parameters calculated by extrinsic parameters calculator  146 . Embodiments of camera tracker  142 , including feature tracker  144  and extrinsic parameter calculator  146 , and content combiner  148 , including their operations will be further described below with references to  FIGS. 3 and 6 . 
     Still referring to  FIG. 1 , while shown as part of a content consumption device  108 , display  124  and/or user input device(s)  126  may be standalone devices or integrated, for different embodiments of content consumption devices  108 . For example, for a television arrangement, display  124  may be a stand-alone television set, Liquid Crystal Display (LCD), Plasma and the like, while player  122  may be part of a separate set-top set, and other user input device  126  may be a separate remote control or keyboard. Similarly, for a desktop computer arrangement, player  122 , display  124  and other input device(s)  126  may all be separate stand alone units. On the other hand, for a laptop, ultrabook, tablet or smartphone arrangement, player  122 , display  124  and other input devices  126  may be integrated together into a single form factor. Further, for tablet or smartphone arrangement, a touch sensitive display screen may also server as one of the other user input device(s)  126 , and player  122  may be a computing platform with a soft keyboard that also include one of the user input device(s)  126 . 
     Referring now to  FIG. 3 , wherein an example process for integrated presentation of secondary content, in accordance with various embodiments, is illustrated. As shown, process  300  may include operations at blocks  302 - 318 . Operations within blocks  302 - 304  and  312 - 314  may be performed, e.g., by earlier described decoder  132 . Operations within blocks  306 - 310  may be performed, e.g., by the earlier described camera tracker  142 , including feature tracker  144  and extrinsic parameters calculator  146 . Operations within blocks  316  and  318  may be performed, e.g., by content combiner  148 . While for ease of understanding, the various operations are being described as performed by the various example components, in alternate embodiments, the operations may be distributed differently, with some of the components combined or subdivided. Further, each of camera tracker  142 , including feature tracker  144  and extrinsic parameters calculator  146 , and/or content combiner  148  may be implemented in hardware and/or software. When implemented in software, the component may be implemented in instructions of the instruction set architecture (ISA) supported by the underlying processor, or in high level languages with compiler support to compile the high level language instructions into the instructions of the underlying processor&#39;s ISA. 
     At blocks  302  and  304 , process  300  may receive and decode primary content  102   a ′. In embodiments, primary content  102   a ′ may include multiple frames. Blocks  302  and  304  may be repeated to successively receive and decode the multiple frames of primary content  102   a ′. Subsequently or concurrently, at blocks  312  and  314 , process  300  may receive and decode secondary content  102   b ′. In embodiments, secondary content  102   b ′ may be a single image, or a video with multiple frames, Blocks  312  and  314  may be repeated to successively receive and decode the multiple frames of secondary content  102   b ′. From block  304 , process  300  may proceed to block  306 . From  314 , process  300  may await the completion of block  316 . 
     At block  306 , for each frame, process  300  may identify and track feature of interest within the frame. As described earlier, the feature identification and/or description can be pre-collected by or pre-provided to process  300 . To identify and track the feature of interest, process  300  may first detect feature points in a frame-i, in embodiments, may use, but not limited to, a key-point recognition method using random ferns, and then, may use, but not limited to, a 3D template matching algorithm to track object in video images. As a result, auto-detect and track feature, so need not to know which frame the feature will appear. However, in alternate embodiments, identification and/or descriptions of the frames with the features of interest may be provided. For these embodiments, detection and tracking of features within block  306  may be performed only for frames with features of interest. 
     From block  306 , for each frame with the feature of interest detected, process  300  may proceed to block  308 . At block  308 , process  300  calculate a homograph H w   i  between frame-i and the feature, as follows: 
     
       
         
           
             
               
                 
                   
                       
                   
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     where i means i th  frame in sequence; X w =(x w ,y w ,z w ,1) is the homogeneous coordinates of a feature point in the world coordinate system; X i   t =(x i ,y i ,1) is the projection of X w  on the image plane (frame); λ is a scaling factor; K is the intrinsic matrix of the camera, which may obtained via calibration offline, 
               K   =         ⁡     [     A   ,   0     ]       ⁢           ⁢   K     =     ⁡     [     A   ,   0     ]           ,         
where
 
               A   =     [               α   x     ⁢     ,           γ   ,       
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α x =f·m x  and α y =f·m y  represent focal length in terms of pixels, where m x  and m y  are the scale factors relating pixels to distance. γ represents the skew coefficient between the x and the y axis, and may be 0. u 0  and v 0  represent the principal point, which would be ideally in the center of the frame.
 
     In embodiments, the feature may be a plane. Accordingly, z w  is zero. Consequently, equation 1 may deduce to equation 2. From equation 2, the homograph H w   i  may be calculated, when 4 feature points&#39; projections are detected. 
     From block  308 , for the frame with the homograph H w   i  calculated, process  300  may proceed to block  310 . At block  310 , process  300  may retrieve the camera position and pose for the frame. In embodiments, the camera position and pose of a frame may be encoded in an extrinsic parameter matrix M of the frame, in terms of rotation components (R 1 , R 2 , R 3 ), and translation component T, as follows: 
     
       
         
           
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     In embodiments, the extrinsic parameter matrix M for the frame may be determined using the homograph H w   i . Then the components (R 1 , R 2 , R 3 ) &amp; T for the frame may be extracted from M and subsequently used to calculate the model-view matrix of the frame to integrate secondary content into the identified feature of the frame. 
     In embodiments, (R 1 , R 2 , R 3 ) &amp; T of the frame may be determined as follow: 
     from equation 2, it may be determined as follows: 
     
       
         
           
             
               
                 
                   
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     which may be rewritten as a column expression as shown below, given K=[A, 0], 
     
       
         
           
             
               
                 
                   
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                         , 
                         
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     Accordingly, it may be determined for the frame, that 
     
       
         
           
             
               
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     Further, by virtual of the orthogonal relationship, R 3  of the frame may be determined as follows:
 
 R   3   =R   1   ×R   2 .  Equation 5
 
     From block  310 , process  300  may proceed to block  316 . At block  316 , process  300  may proceed to determine a model-view matrix for the frame. In embodiments, the model-view matrix may be a combination of model and view transform. Model transform may be the transform to convert from object space to world space, whereas view transform may be the transform to convert from world space to eye space. The transformations enable the underlying graphics hardware be able to render the secondary content on the correct position and pose for the frame. 
     More specifically, from block  316 , process  300  may proceed to block  318 . At block  318 , process  300  may texture the secondary content on the identified feature of the frame, using the model-view matrix. From block  318 , process  300  may return to block  306  if there are more secondary content  102   b ′ to be integrated into additional frames of primary content  102   a ′ for presentation. The secondary content  102   b ′ to be integrated into additional frames of primary content  102   a ′ for presentation may be the same or different secondary content  102   b ′. Process  300  may end, when there are no more secondary content  102   b ′ to be integrated into additional frames of primary content  102   a ′ for presentation. 
       FIG. 6  illustrates an example integrated presentation of secondary content, in accordance with embodiments. As shown, example primary content frame  602  may include a number of features/objects including, but are not limited to, features/objects  604   a  and  604   b . In this illustration, features/objects  604   a  may be a person, whereas feature/object  604   b  may be a picture, which is the interested feature for integrated presentation of secondary content  102   b ′. As shown, using process  300 , feature/object  604   b  may be identified and tracked, and secondary content  102   b ′ may be textured onto feature/object  604   b . As a result, advertisements may be implanted into program content (such as television programs) seamlessly and naturally, without interrupting the program content, leading to enhanced experience for content consumers. Further, provision of advertisement and program content are no longer confined to the prior art linear model, i.e., parallel and targeted advertising may be provided, with advertisers being able to have more advertisement time, and achieve more accuracy in targeting. 
     In embodiments, as described earlier, secondary content  102   b ′ may include audio. In embodiments, the secondary content  102   b ′ may be integrated into one or more frames where the audio may be played without compromising the consumption experience of the content consumer, e.g., in a quiet scene of primary content  102   a ′, or a scene of primary content  102   a ′ with merely background or inconsequential audio. 
     Referring now to  FIG. 4 , wherein an example computer suitable for use for the arrangement of  FIG. 1 , in accordance with various embodiments, is illustrated. As shown, computer  400  may include one or more processors or processor cores  402 , and system memory  404 . For the purpose of this application, including the claims, the terms “processor” and “processor cores” may be considered synonymous, unless the context clearly requires otherwise. Additionally, computer  400  may include mass storage devices  406  (such as diskette, hard drive, compact disc read only memory (CD-ROM) and so forth), input/output devices  408  (such as display, keyboard, cursor control and so forth) and communication interfaces  410  (such as network interface cards, modems and so forth). The elements may be coupled to each other via system bus  412 , which may represent one or more buses. In the case of multiple buses, they may be bridged by one or more bus bridges (not shown). 
     Each of these elements may perform its conventional functions known in the art. In particular, system memory  404  and mass storage devices  406  may be employed to store a working copy and a permanent copy of the programming instructions implementing the operations associated with content aggregation/distribution servers  104  or content consumption devices  108 , earlier described, in particular, the operations associated with integrating secondary content  102   b ′ with primary content  102   a ′ for presentation. The various elements may be implemented by assembler instructions supported by processor(s)  402  or high-level languages, such as, for example, C, that can be compiled into such instructions. 
     The permanent copy of the programming instructions may be placed into permanent mass storage devices  406  in the factory, or in the field, through, for example, a distribution medium (not shown), such as a compact disc (CD), or through communication interface  410  (from a distribution server (not shown)). That is, one or more distribution media having an implementation of the agent program may be employed to distribute the agent and program various computing devices. 
     The number, capability and/or capacity of these elements  410 - 412  may vary, depending on whether computer  400  is used as a content aggregation/distribution server  104  or a content consumption device  108 . When use as content consumption device, whether the content consumption device is a stationary or mobile device, like a smartphone, computing tablet, ultrabook or laptop. Their constitutions are otherwise known, and accordingly will not be further described. 
       FIG. 5  illustrates an example computer-readable non-transitory storage medium having instructions configured to practice all or selected ones of the operations associated with content aggregation/distribution servers  104  or content consumption devices  108 , earlier described; in accordance with various embodiments. As illustrated, non-transitory computer-readable storage medium  502  may include a number of programming instructions  504 . Programming instructions  504  may be configured to enable a device, e.g., computer  400 , in response to execution of the programming instructions, to perform, e.g., various operations of process  300  of  FIG. 3 , e.g., but not limited to, the operations associated with integrating secondary content  102   b ′ with primary content  102   a ′ for presentation. In alternate embodiments, programming instructions  504  may be disposed on multiple computer-readable non-transitory storage media  502  instead. In alternate embodiments, programming instructions  504  may be disposed on computer-readable transitory storage media  502 , such as, signals. 
     Referring back to  FIG. 4 , for one embodiment, at least one of processors  402  may be packaged together with computational logic  422  (in lieu of storing on memory  404  and mass storage device  406 ) configured to practice aspects of the process of  FIG. 3 . For one embodiment, at least one of processors  402  may be packaged together with computational logic  422  configured to practice aspects of the process of  FIG. 3  to form a System in Package (SiP). For one embodiment, at least one of processors  402  may be integrated on the same die with computational logic  422  configured to practice aspects of the process of  FIG. 3 . For one embodiment, at least one of processors  402  may be packaged together with computational logic  422  configured to practice aspects of the process of  FIG. 3  to form a System on Chip (SoC). For at least one embodiment, the SoC may be utilized in, e.g., but not limited to, a set-top box. 
     Thus various example embodiments of the present disclosure have been described including, but are not limited to: 
     Example 1, which may be an apparatus for consuming content. The apparatus may include a decoder and a presentation engine, coupled with each other. The decoder may be configured to receive and decode a primary content. The presentation engine may be configured to process and present decoded primary content. Process of the decoded primary content may include identification of a feature in a frame of the primary content, and integration of a secondary content with the feature. Presentation of the decoded primary content may include presentation of the decoded primary content with the secondary content integrated with the feature of the frame. 
     Example 2 may be example 1, wherein the primary content may be streamed to the apparatus, and the decoder may be configured to receive and decode streamed primary content. 
     Example 3 may be example 1 or 2, wherein the decoder or the presentation engine may be further configured to receive the secondary content or identification or description of the feature. Further, the secondary content or the identification or description of the feature may be provided to the apparatus separate from the primary content. 
     Example 4 may be any one of examples 1-3, wherein the presentation engine may further include a camera tracker module configured to retrieve a position or a pose of the camera for the frame. 
     Example 5 may be any one of examples 1-4, wherein the presentation engine may further include a feature tracking module configured to identify the feature in the frame. 
     Example 6 may be example 5, wherein the feature tracking module may be configured to calculate a homograph for the frame and the feature. 
     Example 7 may be example 6, wherein the presentation engine may further include an extrinsic parameters module configured to calculate a plurality of extrinsic parameters, based at least in part on the homograph. 
     Example 8 may be example 7, wherein the presentation engine may further include a content combiner configured to compute a model view, based at least in part on the extrinsic parameters, and texture the secondary content on the identified feature to integrate the secondary content with the feature of the frame, using the model view. 
     Example 9 may be any one of examples 1-8, wherein the presentation engine may further include a content combiner configured to texture the secondary content on the identified feature to integrate the secondary content with the feature of the frame. 
     Example 10 may be any one of examples 1-9, wherein the secondary content may include an advertisement. 
     Example 11 may be any one of examples 1-10, wherein the apparatus may include a selected one of a smartphone, a computing tablet, a netbook, an e-reader, a laptop computer, a desktop computer, a game console or a set-top box. 
     Example 12 may be one or more storage medium having a plurality of instructions configured to cause an apparatus, in response to execution of the instructions, to consume content. Further, consumption of content may include the apparatus being caused to receive and decode a primary content; and process and present decoded primary content. Process of the decoded primary content may include identification of a feature in a frame of the primary content, and integration of a secondary content with the feature. Presentation of the decoded primary content may include presentation of the decoded primary content with the secondary content integrated with the feature of the frame. 
     Example 13 may be example 12, wherein the primary content may be streamed to the apparatus. 
     Example 14 may be example 12 or 13, wherein the apparatus is further caused to receive the secondary content. The secondary content may be provided to the apparatus separate from the primary content. 
     Example 15 may be any one of examples 12-14, wherein the apparatus may be further caused to receive identification or description of the feature. 
     Example 16 may be any one of examples 12-15, wherein the apparatus may be further caused to identify the feature in the frame. 
     Example 17 may be example 16, wherein the apparatus may be further caused to calculate a homograph for the frame and the feature. 
     Example 18 may be example 17, wherein the apparatus may be further caused to calculate a plurality of extrinsic parameters, based at least in part on the homograph. 
     Example 19 may be example 18, wherein the apparatus may be further caused to compute a model view, based at least in part on the extrinsic parameters, and to texture the secondary content on the identified feature to integrate the secondary content with the feature of the frame, using the model view. 
     Example 20 may be any one of examples 12-18, wherein the apparatus may be further caused to texture the secondary content on the identified feature to integrate the secondary content with the feature of the frame. 
     Example 21 may be example 20, wherein the secondary content may include an advertisement. 
     Example 22 may be a method for consuming content. The method may include receiving and decoding, by a computing device, a primary content; and processing and presenting, by the computing device, decoded primary content. Processing the decoded primary content may include identifying a feature in a frame of the primary content, and integrating a secondary content with the feature. Presenting the decoded primary content may include presenting the decoded primary content with the secondary content integrated with the feature of the frame. 
     Example 23 may be example 22, wherein the primary content is streamed to the computing device. 
     Example 24 may be example 22 or 23, further comprising receiving the secondary content. The secondary content may be provided to the computing device separate from the primary content. 
     Example 25 may be any one of examples 22-24, further including receiving, by the computing device, identification or description of the feature. 
     Example 26 may be any one of examples 22-25, further including identifying, by the computing device, the feature in the frame. 
     Example 27 may be example 26 further including calculating, by the computing device, a homograph for the frame and the feature. 
     Example 28 may be example 27 further including calculating, by the computing device, a plurality of extrinsic parameters, based at least in part on the homograph. 
     Example 29 may be example 28 further including computing, by the computing device, a model view, based at least in part on the extrinsic parameters, and texturing, by the computing device, the secondary content on the identified feature to integrate the secondary content with the feature of the frame, using the model view. 
     Example 30 may be any one of examples 22-28, further including texturing the secondary content on the identified feature to integrate the secondary content with the feature of the frame. 
     Example 31 may be example 30, wherein the secondary content comprises an advertisement. 
     Example 32 may be an apparatus. The apparatus may include means for receiving and decoding a primary content; and means for processing and presenting decoded primary content. Processing the decoded primary content may include identifying a feature in a frame of the primary content, and integrating a secondary content with the feature. Presenting the decoded primary content may include presenting the decoded primary content with the secondary content integrated with the feature of the frame. 
     Example 33 may be example 32, wherein the primary content is streamed to the apparatus. 
     Example 34 may be example 32 or 33, further including for receiving the secondary content. The secondary content may be provided to the apparatus separate from the primary content. 
     Example 35 may be any one of examples 32-34, further including means for receiving identification or description of the feature. 
     Example 36 may be any one of examples 32-35, further including means for identifying the feature in the frame. 
     Example 37 may be any one of examples 32-36, further including means for calculating a homograph for the frame and the feature. 
     Example 38 may be any one of examples 32-37, further including means for calculating a plurality of extrinsic parameters, based at least in part on the homograph. 
     Example 39 may be any one of examples 32-38, further including means for computing a model view, based at least in part on the extrinsic parameters, and means for texturing the secondary content on the identified feature to integrate the secondary content with the feature of the frame, using the model view. 
     Example 40 may be any one of examples 32-38, further including means for texturing the secondary content on the identified feature to integrate the secondary content with the feature of the frame. 
     Although certain embodiments have been illustrated and described herein for purposes of description, a wide variety of alternate and/or equivalent embodiments or implementations calculated to achieve the same purposes may be substituted for the embodiments shown and described without departing from the scope of the present disclosure. This application is intended to cover any adaptations or variations of the embodiments discussed herein. Therefore, it is manifestly intended that embodiments described herein be limited only by the examples. 
     Where the disclosure recites “a” or “a first” element or the equivalent thereof, such disclosure includes one or more such elements, neither requiring nor excluding two or more such elements. Further, ordinal indicators (e.g., first, second or third) for identified elements are used to distinguish between the elements, and do not indicate or imply a required or limited number of such elements, nor do they indicate a particular position or order of such elements unless otherwise specifically stated.