Patent Publication Number: US-8543919-B1

Title: In-page full screen internet video method

Description:
CLAIM OF PRIORITY 
     The present application is a continuation of and claims priority under 35 U.S.C. 120 to U.S. application Ser. No. 12/841,536, filed Jul. 22, 2010 now U.S. Pat. No. 8,166,399, which is a continuation of and claims priority under 35 U.S.C. §120 to U.S. application Ser. No. 11/072,214, filed Mar. 4, 2005 now U.S. Pat. No. 7,788,583, which claims priority under 35 U.S.C. §119(e) to U.S. Provisional Patent Application Ser. No. 60/550,097, filed Mar. 4, 2004. 
    
    
     BACKGROUND OF THE INVENTION 
     1. Field of the Invention 
     The present invention relates generally to a method for playing a video segment on a computer monitor. 
     2. Description of the Related Art 
     Computers make it possible to play multimedia materials for viewing by the 20 computer user. Various multimedia players are known for use on computers. These media players are either separate software components or are integrated together with other software. Typically, a media file is received by a computer and may be stored on local storage in the computer or stored temporarily in memory for the duration of playing. The user of the computer activates a media player program or program component, which opens in a 
     window of a windows-based operating system on the graphical user interface. The window typically includes the attributes of other windows of the operating system, including file menus, title bars, borders and the like. It may be necessary for the user to initiate play of the multimedia file, or the file may automatically play in the media player. When the file has completed playing in the media player, the user must close the media player to return to the previous view of the graphical user interface. 
     SUMMARY OF THE INVENTION 
     The present invention provides a method for playing multimedia files, in particular video clips, on a computer monitor so that the media file is played in a full screen format automatically upon activation of a link to the file and so that the full screen format closes automatically after playing the media file. The full screen format plays the video clip, for example, without borders, file menus and the like. The user may control play of the video clip by controls integrated with the full screen view. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a screen shot of a computer monitor screen with a web page displayed that has a link to the present full screen video; 
         FIG. 2  is a screen show of a full screen video playing mode according to the principles of the present invention; 
         FIG. 3  is screen shot of a window portion of a web page display with a link to present a full screen video; 
         FIG. 4  is a screen shot of a full screen video playing mode of a second embodiment; and 
         FIG. 5  is a process flow chart for preparation and playing of a full screen video. 
     
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
     Referring first to  FIG. 1 , a computer monitor screen  10  shows that a web browser program  12  is running on the computer to access pages on the World Wide Web (WWW). The browser program  12  has a border, title bar, address line, file menu and other on screen features that are common to current computer programs operating on a graphical user interface (GUI) computer under Microsoft Windows operating system, for example. The displayed web page  14  is accessed by the browser  12  and is commonly written in Hyper Text Markup Language (HTML) and are available over networks, including Local Area Networks (LAN), Wide Area Networks (WAN) and the Internet. A characteristic of HTML pages is the presence of links  16  that upon activation direct the computer browser  12  to another page, another site, or another computer file. 
     In the illustrated web page  14  shown on the monitor screen  10 , a number of graphical elements are presented for viewing by the user. The graphical elements include an advertising element  18  for a cinematic film. In this example, it is the film, “Win a Date With Tad Hamilton.” The advertising element  18  include information about the cinematic film, including the title, actors staring in the film, opening date in theaters, and the like. The advertising element  18  also includes a still scene  20  from the film. Adjacent the still scene, in this example above the still scene, is an instruction  22  to the user to “Click Here for Full Screen”. 
     When the user moves a pointer, for example a mouse pointer; trackball pointer, touchpad point or other pointing device, over the still scene portion  20  of the display screen  10  and “clicks” the pointing device, a link to a file containing a video clip is accessed. The video clip includes programming to cause the clip to be played in full screen mode. An example of the full screen mode  24  is shown in  FIG. 2 , wherein the entire display portion of the computer monitor is utilized to show the video clip. In the illustrated example, the video clip extends from one side of the display to the other side without borders or other limitations on the user&#39;s view of the video. In particular, no file menus, borders, title bars, address bars or other screen components are on the screen in the full screen mode. The example in  FIG. 2  is presented in so-called letter box format with black bands  26  across the top and bottom portions of the display screen. This enables a more square display screen to display a widescreen video format more common in cinematic films. According to the present invention, such widescreen displays are full screen displays. 
     The full screen display  24  opens automatically upon activation of the link by clicking. The video clip at the link begins playing automatically when the full screen mode opens. The video clip plays through to the end on the computer monitor, providing the user with a sample of the cinematic film advertised in the advertising screen element. The user can stop the playing of the video clip. In the present example, this is accomplished in this embodiment by the user pressing the escape key (ESC) on the computer keyboard as instructed in the instruction  28 . Once the escape key is pressed, the full screen display  24  closes and the display returns to the previous screen, which here is the screen shown in  FIG. 1 . 
     In another embodiment as shown in  FIG. 3 , the advertising link is provided as an element  18  of a display screen. Only the element is shown in the Figure. On the right side of the element is the link  20  to the full screen video clip. The link  20  indicates to the user to “click to watch video in full screen”. Upon activation of the link  20  such as by clicking with a mouse or other pointer, the monitor of the computer switches to full screen mode and plays the video. 
     The video playing in full screen mode  24  is shown in  FIG. 4 , where it occupies the full extent of the computer monitor&#39;s screen, at least in one direction. In the illustrated view of  FIG. 4 , the full screen mode  24  displays the video clip in the wide screen format of cinematic films and so provides the letter box format with black bars  26  at the top and bottom of the screen. The video clip occupies the middle portion of the display. 
     The full screen display of this embodiment includes on screen controls  28  for controlling the playing of the video. The on screen controls  28  here include a stop button, shown as an “X”, a pause button shown here as a “∥” and a play button shown here as a “ ”. The control buttons  28  may also be in the form of words that describe the function, such as “play”, “stop”, “pause”, and the like or can be symbols or other indicators. The term button here extends to any indication of a portion of the display that can be activated to carry out the respective function. 
     The on screen controls  28  are graphical elements that indicate corresponding areas of the screen that accept a mouse or other pointer click to perform the indicated function. Here, the stop button halts the running of the video and returns the display to the view of  FIG. 3 . The pause button halts the running of the video clip and leaves the frame of video that was last displayed when the pause button was pushed on the screen. Once paused, the play button is pressed to get the video play to continue from the frame where it left off. Other on-screen commands  28  are of course possible and are within the scope of the present invention. 
     The examples shown have included wide screen video clips shown on standard computer monitors which required letter box formatting to fit the display to the screen. The present invention is of a scope to cover all currently available display formats for playing video clips on monitors. The examples have described access to the video clips using standard computer monitors. The present invention is of a scope to cover display of the video clip on monitors, screens, panels and other displays of any currently available type, including CRT screen, flat panel displays, LCD displays, and the like. The monitors may be connected to or provided on a desktop computer, laptop computer, workstation computer, personal data assistant (PDA), mobile telephone screen, television receiver, wide screen television, or any other type of device having a display screen or display monitor. 
     The process, or method, of the present invention is shown in greater detail in  FIG. 5 , wherein in step  30  a video clip to be displayed in full screen mode is digitized. In other words, the video clip, if it is not already in a digital format, is converted to a digital format. In the preferred embodiment, the video clip is digitized into an avi format, (AVI=audio video interleaved). This is the basic video encode from which all compression begins. Other digital video formats are of course within the scope of this invention. 
     The video clip may be of any length but in one example is of 90 seconds duration. The clip should be of a convenient duration to provide a sample of the cinematic film, television show or other item being promoted but not so long as to cause most users to stop the running of the video before it ends. 
     In step  32 , a graphic is created for the control panel including graphical elements for the control buttons. The graphic can be created anew for each different video clip or a common graphic can be used for many different video clips, as desired. To create the control panel, programs such as Adobe Premiere or Adobe Photoshop may be used. It is possible to use other graphics programs as well. 
     The control panel graphic may include the following controls for the end user to click on: a play button, a stop button, a mute button, a replay button, a pause button, and any other functionality requested by for accessing the video clip or accessing other elements, such as the web browser. The controls may be provided at any location in the control panel. It is foreseen to provide the buttons at locations that will not interfere with viewing the significant portions of the video clip. For example, in many video clips the lower portion of the screen does not show any significant action or items of interest so this lower portion can be the location of the control buttons. Once the control buttons are in their desired location in the control panel graphic, the left and right and top and bottom coordinates of each button are recoded as a percentage of the over all image size. The Adobe Photoshop program displays the percentage positioning of the buttons when a mouse pointer is positioned over the area of the buttons and this information is recorded. The position information may be recorded manually or automatically. The extent of each button is also preferably recorded. 
     Next, in step  34 , the image size of the control panel image is matched to the image size of the video clip. For example, the image size of the control panel graphic may be 320 pixels by 240 pixels or 480 pixels by 320 pixels to match the size of the video. 
     In step  36 , the control panel graphic is converted to a transparent image. In particular, the control panel image is provided as a transparent background and the buttons are provided in place over the transparent background as non transparent or partially transparent objects. In one example, the image is saved as a gif format file (GIF=graphic information file) while still preserving the transparent background. 
     In step  38 , the control panel graphic and the video file are merged together. The transparent background of the control panel image permits the video to be seen through the panel image. The program Adobe Premiere, a video editing software package, is used to merge the video and the control panel image together into a compressible format. Specifically, the video file and the control panel image file are both loaded into the program. The video is dragged (a mouse or other pointer function enabling file movement, for example) to a time line and the image is dragged to the timeline above the video, thereby layering the control panel image over the video. This creates a new video file from the merged files. 
     In step  40 , the merged control panel image and video clip are converted to a computer video format. For example, the new file is exported in avi format. Adobe Premiere is used for this step in one example. 
     Thereafter, the merged file is stored as a video format file on a computer system or network server or the like and accessible over a network or on the Internet, as shown at step  42 . The stored file should be in a form that reduces storage capacity, and is preferably compressed. For example, windows media encoder (WME) is used to compress the video for Internet delivery. The settings and directions are used to provide best image quality. The encoded file is placed onto either an http or a windows streaming server to be delivered over the Internet. 
     A program or script is prepared at step  44  to play the computer video format file in full screen mode and to enable the controls on the control panel. In one example, the script is a JavaScript program. The script indicates to the video player to display the video fully instead of displaying it within the space allotted for the advertising element. The JavaScript code resides in the same file as the object code for the video. The full screen display requires that the code be written on a separate webpage in order for the control panel to work. This is done using an iframe, also known as an inline frame, to load in the new page in a hidden space above the advertising element. The iframe is placed into a layer with settings that enables the iframe to remain hidden from the user and not disrupt the full screen display of the video clip. 
     The html page with the iframe contains the functions to launch the video into a full screen mode and keep in that state until the user hits the close button or until the video ends. The function detects the position of the mouse pointer while it is over the video in full screen mode. The position of the mouse pointer is detected from its top and left position, which is its position relative to the top/left point of the screen, which is assigned coordinates 0,0. This information corresponds to the position information for the control buttons while creating the control panel graphic. 
     An example of the html/JavaScript that gets written to the iframe follows: 
     &lt;!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”&gt; 
     &lt;html&gt; 
     &lt;head&gt; 
     &lt;meta http-equiv=“Content-Type” content=“text/html; charset=iso-8859-1”&gt; 
     &lt;/head&gt; 
     &lt;body marginwidth=0 marginheight=0 topmargin=0 leftmargin=0&gt; 
     &lt;/body&gt; 
     &lt;/html&gt; 
     The entire code for the iframe is required for the full screen mode to work properly. An example of the code for the iframe itself follows: 
     &lt;div id=“fs_vid” align=“left” style=‘position:absolute; left:0px; top:0px; visibility: hidden’&gt; 
     &lt;iframeID=‘FSID_wmv’ src=‘dis014_wmv.htm’ width=‘1’ height=‘1’ frameborder=0 scrolling=‘no’&gt;&lt;/iframe&gt; 
     &lt;/div&gt; 
     At step  46 , a web page is provided on the network or on the Internet which has a link to the script and the video file. The link preferably indicates to the user that the link should be activated, or “clicked” to access a full screen video. In other words, an online advertisement is provided which resides in a page which plays video within the advertising unit. 
     In step  48 , the user has used a browser program to access the web page with the link and has clicked or otherwise activated the link on the web page which results in the script being played and the video playing in full screen format on the user&#39;s computer monitor. The JavaScript file is called from the advertising unit. The call goes from the advertising unit, which resides on the parent layer, to the JavaScript in the iframe that was created. The JavaScript then interfaces with the Windows Media Player and tells it to start the video. The video clip opens up and plays over the users entire computer screen utilizing the Windows Media Player. The video loads in a webpage inside an ad tag while it is playing. 
     The object code of the Windows Media Player is provided on the web page so as to tell the web browser when the browser accesses the web page that it will have windows media video playing on the page, however this video is not auto play. The result is that the object is written and the video is queued up but it will not play so as not to disrupt the video playing the in the original ad. The video only begins to play once the full screen link button is pressed by the user to cause the play function to be executed. 
     To prevent the autoplay function from playing the video clip on the web page, the following script is included to setup the player in the iframe: 
     &lt;OBJECT ID=km_player name=km_player CLASSID=CLSID:6BF52A52-394A-11D3-B153-00C04F79FAA6 
     codebase=“http://activex.microsoft.com/activex/controls/mplayer/en/nsmp2inf.cab#Version=5,1,52,701” standby=‘Loading Microsoft Windows Media Player components . . . ’ 
     TYPE=‘application/x-oleobject’ width=‘0’ height=‘0’&gt; 
     &lt;PARAM NAME=‘url’ VALUE=‘dis014.wmv’&gt; 
     &lt;PARAM NAME=‘AutoStart’ VALUE=‘false’&gt; 
     &lt;PARAM NAME=‘uiMode’ VALUE=‘none’&gt; 
     &lt;PARAM NAME=‘fullScreen’ VALUE=‘false’&gt; 
     &lt;Embed SRC=“dis014.wmv” type=“application/x-mplayer2” pluginspage=“http://www.microsoft.com/Windows/Downloads/Contents/Products/MediaPlayer/”Name=km_player ID=“km_player” width=‘0’ height=‘0’&gt;&lt;/embed&gt; 
     &lt;/OBJECT&gt; 
     As can be seen, there is a line that will not let the video autoplay: &lt;PARAM NAME=‘AutoStart’ VALUE=‘false’&gt;. 
     Once the full screen button is clicked in the advertising unit, it is treated as a play command and will start playing the video automatically. If there is no video playing then it will not open to full screen mode. 
     At step  50 , the coordinates of the mouse position are detected upon the user clicking the mouse pointer. If the mouse pointer is clicked in an area where there is a button in the control panel (as determined by percentage coordinates of the images) then the appropriately designated code is executed. For example, if the mouse is clicked on position 90% from the top and 95% from the left and that position is designated within the area of the pause button, then the code to pause the video is executed and the video will pause mid stream. 
     JavaScript is used to detect the position of the mouse pointer once the user clicks the button. This is done with the following code: 
     &lt;SCRIPT LANGUAGE=“JScript” for=“km_player” event=“MouseDown(nButton, nShiftState, fX, fY)”&gt; 
     At step  52 , the full screen mode is closed upon the ending of the video clip or upon the user clicking on a stop command in the control panel. 
     Additional features are also provided as options according to the present invention. 
     As a further feature of the invention, a tracking program monitors the user&#39;s activation of the full screen display and tracks the amount of the video that has been played by the user. For instance, the tracking may track the number of seconds or in milliseconds of video that users watch. The tracking information is sent via http to a tracking server. This information can provide feedback for providers of the present method. 
     In an added feature, an option is provided to automatically spawn a browser window behind the full screen video at a predetermined time interval. This window will link to a predetermined webpage. 
     Finally, the invention provides for the ability to display an image at the beginning of the video while the Windows Media Player platform is loading and while the video streams down to the user&#39;s machine. In one example, this image is a still image, while in another embodiment, it is a brief video. There is also be the ability to display an image, such as a still image or short video, when the main video has finished its playback. 
     The present invention finds particular use in advertising of products and services to the user. It is particularly well suited for providing selected scenes of cinematic movies so as to entice the user to see the entire movie. It is also foreseeable to use the present full screen video to provide sample scenes from television shows, stage shows, and other entertainment. In addition to using the present method for showing brief portions of the movie or show, it is also possible to show an entire show, film, animation, television commercial, or other video file. For example, an Internet site may offer links to short films, which are shown in their entirety using the present method. Longer works are also possible. It is also possible that video clips promoting video games may be shown using the present invention, or even that some video games may be played using the present full screen display. 
     Thus, there has been shown and described a method for enabling a video clip to be shown in full screen mode on a computer monitor. The user is provided with the option to “Click for full screen”. Upon so doing, the video plays in full screen mode. While viewing the video in full screen mode, the end user can click controls in the control panel to close the video and go back to the webpage. There is an image or text inside the advertisement acts like a button and when clicked will call a JavaScript program that will display the video fully on the screen as opposed to inside the ad. The video keeps playing from where it was when the button was clicked. Additionally, when the video is in full screen mode there is displayed an image or a button that will bring the display back to its regular size when clicked on. 
     The result is an in-page video advertisement on the Internet, which allows the end user, at their discretion to select a full screen playback of the video clip. Once in the full screen mode, this present method enables the user to seamlessly close out of the full screen mode. The provider of the video can also measure the amount of time the user watched the video and are able to control the beginning and ending images displayed before and after the video plays. 
     Although other modifications and changes may be suggested by those skilled in the art, it is the intention of the inventors to embody within the patent warranted hereon all changes and modifications as reasonably and properly come within the scope of their contribution to the art.