Patent Publication Number: US-2010115814-A1

Title: Printed piece including adhesive that enhances distribution and functionality for printed doorhangers

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
     This application claims the benefit of provisional patent application No. 61/113,106 filed 2008 Nov. 10 by the present inventor. 
    
    
     PRIOR ART 
     The following is a tabulation of some prior art that presently appears relevant: 
     
       
         
           
               
               
               
               
             
               
                   
                   
               
               
                   
                 PATENT 
                 U.S. Patents Issue Date 
                 Patentee 
               
               
                   
                   
               
             
            
               
                   
                 5,458,282 
                 October 1995 
                 Martin 
               
               
                   
                 6,228,451 
                 May 2001 
                 True Label, Inc. 
               
               
                   
                   
               
            
           
         
       
     
     BACKGROUND 
     This invention pertains to an advertising piece and presentation article that is provided to those who advertise as a replacement for die cut doorhangers. The current die cut doorhangers need improvement due to the nature of their design and application inadequacies. The hole and slit style that makes up the die cut doorhanger was originally developed to fit the old fashioned, round doorknobs. These worked fairly well until the storm door industry came out with several new designs of doorknobs and levers causing the die cut doorhanger to easily blow off, fall off or not attach at all. Advertisers are wasting money on these pieces that will potentially become litter in their customers&#39; lawns, not only frustrating the advertiser but aggravating and irritating the customers as well. The distributor also faces aggravation and wastes time struggling to attach a doorhanger to a knob that simply won&#39;t accept that design. 
     Our invention not only resolves the problems described above but also enhances the doorhanger in its functionality and flexibility. Our doorhanger includes an adhesive strip, in place of the hole and slit, which is a more efficient and effective option to utilize during distribution. The adhesive allows the doorhanger to be attached to a wide variety of doorknobs and levers, as well as various places within the entryway, and will not easily fall or blow off. 
     Our invention allows the advertiser an efficient more effective option because our doorhanger can easily be repositioned from the entryway to the inside of the home. This allows it to take on characteristics similar to a magnet and be displayed in the view of the consumer instead of ending up in a drawer with other competitors ads; however, the adhesive allows it to be positioned on both magnetic and non-magnetic surfaces. 
     SUMMARY 
     The advertising piece and presentation article is enhanced with an adhesive strip which creates a more efficient and effective method to adhere the piece to doors and entryways. The use of adhesive and liner on an advertising piece or presentation article will enhance distribution and usage by presenting information to customers in such a manner that will greatly improve redemption for advertisers. The adhesive may be attached to a wide variety of doorknobs and levers, as well as various places within the entryway and will not easily blow off. 
     In a further embodiment, the liner has three methods of exposing the adhesive which increases its functionality. 
     In one embodiment the consumer may transport the advertising piece from the door to the inside of the building and attach to a surface where it will stay in view, such as a refrigerator, instead of in the drawer out of site with the competitors ads. 
     
       
         
           
               
             
               
                   
               
               
                 Drawings- Reference Numerals 
               
               
                   
               
             
            
               
                   
               
            
           
           
               
               
            
               
                 2 
                 hanger 
               
               
                 3 
                 first planar surface 
               
               
                 4 
                 second planar surface 
               
               
                 6 
                 liner covering adhesive 
               
               
                 7 
                 split liner covering adhesive 
               
               
                 10 
                 coupons 
               
               
                 11 
                 adhesive 
               
               
                 12 
                 pad of coupons 
               
               
                 14 
                 door 
               
               
                 15 
                 refrigerator 
               
               
                 16 
                 perforations 
               
               
                   
               
            
           
         
       
     
    
    
     
       DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a front view of a first planer surface of the advertising piece incorporating features of the present invention. 
         FIG. 2  is a back view of the first planer surface of the article of  FIG. 1 . 
         FIG. 3  is a side edge view of the article of  FIG. 1 . 
         FIG. 4  is a side edge view of a further embodiment of the present invention including a split liner. 
         FIG. 5  is the same edge view of  FIG. 3  with liner removed and adhesive completely exposed. 
         FIG. 6  is a back view of  FIG. 3  after peeling and folding liner partially or half way back to expose adhesive. 
         FIG. 7  is a side edge view of  FIG. 4  after a top or bottom part of the split liner has been peeled off to expose adhesive. 
         FIG. 8  is a side edge view of article in accordance with this invention positioned on a surface such as a door or door entryway. 
         FIG. 9  is a front view of  FIG. 8 . 
         FIG. 10  is a front view of article in accordance with this invention being attached to a surface inside building such as a refrigerator. 
         FIG. 11  is a side edge view of another embodiment of this invention with layers of multiple coupons incorporating features of the present invention. 
         FIG. 12  is the same edge view of  FIG. 11  with the liner removed to expose adhesive. 
         FIG. 13  is a side edge view of article in accordance with the invention positioned on a surface such as a door or door entryway. 
         FIG. 14  is a front view of  FIG. 13 . 
         FIG. 15  is a front view of article in accordance with this invention being attached to a surface inside building such as a refrigerator. 
     
    
    
     PREFERRED EMBODIMENTS 
       FIG. 1  shows an advertising piece and presentation article as hanger  2  made of a material or paper of any size, weight, thickness or color having a first planar surface  3  which can be dedicated to the presentation of information about one or more advertisers, products or services. Said advertisement can have one coupon or plurality of coupons  10  which may or may not have delineations or perforations  16 . 
       FIG. 2  shows a second planar surface  4  which is the back of hanger  2 . This second planar surface  4  also may contain information about one or more advertisers, products or services, one coupon or a plurality of coupons  10  with or without delineations or perforations  16 . Coupons  10  can be presented to consumer through multiple layers, such as a pad  12 , shown in  FIG. 11 . Second planar surface  4  includes a strip of adhesive  11  covered by a liner  6 , shown in  FIG. 3 . 
     During distribution, liner  6  is peeled away from adhesive  11  and has been removed completely as shown in  FIG. 5 . Then adhesive  11  is used to attach second planar surface  4  to surface of door  14  or entryway, shown in  FIG. 8 . First planar surface  3  in  FIG. 1  is displayed in full view to the consumer as shown in  FIG. 9 . Our efficient and effective method for distribution allows hanger  2  to be displayed without unsightly rips or tears associated with standard die-cut doorhangers. Consumer may now peel away hanger  2  from said door  14  and transfer hanger  2  inside of building. Then adhesive  11  is used to attach second planar surface  4  to any surface, including but not limited to plastic, hard surface, glass, wood or metal; such as a refrigerator  15 . First planar surface  3  is displayed in full view to the consumer shown in  FIG. 10 . 
     Another method of distribution, as shown in  FIG. 6 , is to peel and fold liner  6  partially or half-way back to expose adhesive  11 . Then adhesive  11  is used to attach second planar surface  4  to surface of door  14  or entryway in  FIG. 8 . First planar surface  3  in  FIG. 1  is displayed in full view to the consumer as shown in  FIG. 9 . Our efficient and effective method for distribution allows hanger  2  to be displayed without unsightly rips or tears associated with standard die-cut doorhangers. Consumer may now peel away hanger  2  from said door  14  and transfer hanger  2  inside of building. Consumer peels away remaining liner  6  to fully expose adhesive. Then adhesive  11  is used to attach second planar  4  to any surface including but not limited to plastic, hard surface, glass, wood or metal; such as refrigerator  15 . First planar surface  3  is displayed in full view to the consumer in  FIG. 10 . 
     Another method of distribution as shown in  FIG. 4  is to have a split liner  7  covering the adhesive  11 . Top or bottom part of split liner  7  would be completely removed as shown in  FIG. 7  to expose adhesive. Then adhesive  11  is used to attach second planar surface  4  to surface of door or entryway  14  shown in  FIG. 8 . First planar surface  3  in  FIG. 1  is displayed in full view to the consumer as shown in  FIG. 9 . Our efficient and effective method for distribution allows hanger  2  to be displayed without unsightly rips or tears associated with standard die-cut doorhangers. Consumer may now peel away hanger  2  from said door  14  and transfer hanger  2  inside of building. Consumer peels away remaining liner  6  to fully expose adhesive. Then adhesive  11  is used to attach second planar  4  to any surface including but not limited to plastic, hard surface, glass, wood or metal; such as refrigerator  15 . First planar surface  3  is displayed in full view to the consumer in  FIG. 10 . 
     Another method of distribution as shown in  FIG. 11  is to have a full liner  6  covering the adhesive  11 . Liner  6  would be completely removed as shown in  FIG. 12  to expose adhesive. Then adhesive  11  is used to attach second planar surface  4  to surface of door  14  or entryway in  FIG. 13 . First planar surface  3  in  FIG. 1  is displayed in full view to the consumer as shown in  FIG. 14 . Our efficient and effective method for distribution allows hanger  2  to be displayed without unsightly rips or tears associated with standard die-cut doorhangers. Consumer may now peel away hanger  2  from said door  14  and transfer hanger  2  inside of building. Then adhesive  11  is used to attach second planar  4  to any surface including but not limited to plastic, hard surface, glass, wood or metal; such as refrigerator  15 . First planar surface  3  is displayed in full view to the consumer in  FIG. 15 .