Please answer the following question: Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Thirsty Ear Recordings -  Thirsty Ear Recordings is an American independent record label. It was founded in the late 1970s as a marketing company and expanded to issue its own records in 1990.Thirsty Ear pioneered the concept of specialized marketing to the yet-unnamed alternative music world in the U.S.
Answer:
Company