Given the question: Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Selectric Records -  Selectric Records was an independent record label based in Franklin TN. Their roster was made up of a number of rock bands including Monday Morning Cross Culture (now known as Over Ashes) Dalton Pivitplex Homeless J. and High Flight Society. Selectric Records was started by industry veterans John Elefante & Dino Elefante.
The answer is:
Company