Please answer the following question: Alliance Data -  Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions such as private label credit cards coalition loyalty programs and direct marketing services derived from the capture and analysis of transaction-rich data. Given a choice of categories company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work, the text refers to which one?
Answer:
Company