Please answer the following question: Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Alliance Data -  Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions such as private label credit cards coalition loyalty programs and direct marketing services derived from the capture and analysis of transaction-rich data.
Answer:
Company