Please answer the following question: Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Verve Records -  Verve Records is an American jazz and adult music record label now owned by Universal Music Group. It was founded by Norman Granz in 1956 absorbing the catalogues of his earlier labels Clef Records (founded in 1946) and Norgran Records (founded in 1953) and material which had been licensed to Mercury previously.
Answer:
Company