Question: Sticky is a Swedish media technology company that has developed an online/web cam based eye tracking platform that provides brand advertisers with objective gaze data for optimization of digital branding performances.Sticky is a product of rebranding from EyeTrackShop founded in 2010 by Mathias Plank as a spin off from Tobii Technology. Mathias Plank still plays an active role in the company as the CEO. Given a list of categories: company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work, what category does the paragraph belong to?
Answer:
Company