Q:Pick one category for the following text. The options are - company, educational institution, artist, athlete, office holder, mean of transportation, building, natural place, village, animal, plant, album, film or written work. Buyology -  Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such advertisements slogans jingle and celebrity endorsements. Lindstrom through a study of the human psyche explains the subconscious mind and its role in deciding what the buyer will buy.
A:
Written Work