PATENT ABSTRACT
This invention discloses a method of communicating with a user including wirelessly broadcasting content which is accessible to a multiplicity of users and which includes at least some non-audio content which is not visible to the users without user actuation and which includes product-specific information, enabling a user to select a portion of the content, responsive to a selection by the user, capturing at least part of the non-audio content, corresponding to the portion of the content selected by the user and employing at least part of the captured content to access a contact using a mobile communicator by initially establishing contact with a non product-specific communication facility and employing product-specific information contained in the non-audio content. A system for communicating with a user is also disclosed.

PATENT DESCRIPTION
CROSS REFERENCE TO RELATED APPLICATIONS  
       [0001]     This application is a continuation application that claims priority from U.S. patent application Ser. No. 10/220,659, filed on Jan. 2, 2007, now U.S. Pat. No. 7,158,753, which is a national stage filing of International Patent Application No. PCT/IL01/00195, filed on Mar. 1, 2001. 
     
    
     FIELD OF THE INVENTION  
       [0002]     The present invention relates to wireless communications generally and more particularly to accessing information using contact information received wirelessly.  
       BACKGROUND OF THE INVENTION  
       [0003]     The current state of the art relevant to the present invention is believed to be represented by the following U.S. Pat. Nos. 5,063,610, 5,146,612, 5,301,359, 5,507,024, 5,553,315, 5,579,537, 5,661,787, 5,708,478, 5,832,223, 5,857,156, 5,902,865, 5,907,793, 5,949,492, 5,961,603, 5,991,737, 6,018,764, 6,028,644, 6,035,304, 6,038,434, 6,067,447, 6,081,699, 6,163,711  
       SUMMARY OF THE INVENTION  
       [0004]     There is thus provided in accordance with a preferred embodiment of the present invention a method of communicating with a user. The method includes wirelessly broadcasting content which is accessible to a multiplicity of users and which includes at least some non-audio content which is not visible to the users without user actuation and which includes product-specific information, enabling a user to select a portion of the content, responsive to a selection by the user, capturing at least part of the non-audio content, corresponding to the portion of the content selected by the user and employing at least part of the captured content to access a contact using a mobile communicator by initially establishing contact with a non product-specific communication facility and employing product-specific information contained in the non-audio content.  
         [0005]     There is provided in accordance with another preferred embodiment of the present invention a method of communicating with a user and includes wirelessly broadcasting content including non-audio content which is accessible to a multiplicity of users and is not visible to the users without user actuation, enabling a user to preselect certain non-audio content based on user determined criteria, responsive to the preselection, capturing at least part of the non-audio content and employing a mobile communicator using at least part of the captured non-audio content to access a contact.  
         [0006]     There is further provided in accordance with a preferred embodiment of the present invention a method of communicating with a user and includes wirelessly broadcasting content which is accessible to a multiplicity of users and which is carried by a carrier and a sub-carrier, a non-audible portion of the content including product-specific interactive information, enabling a user to select a portion of the content, responsive to a selection by the user, capturing at least part of the content carried by the sub-carrier, corresponding to the portion of the content selected by the user and employing at least part of the captured content to access a contact for at least partially product-specific interaction.  
         [0007]     There is also provided in accordance with yet another preferred embodiment of the present invention a method for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities. The method includes broadcasting user-sensible content in synchronization with user non-sensible content, enabling a user to capture selected user non-sensible content in response to the user-sensible content and providing at least partially automatic product-specific mobile interaction via a non-product specific communication facility with at least one of the plurality of product-specific communication facilities.  
         [0008]     There is further provided in accordance with another preferred embodiment of the present invention a method for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities. The method includes broadcasting user-sensible content to a first user receiver in synchronization with broadcasting user non-sensible content to a second user receiver, enabling a user to capture selected user non-sensible content on the second receiver in response to the user-sensible content received by the user via the first receiver and providing at least partially automatic product-specific interaction via a non-product specific communication facility with at least one of the plurality of product-specific communication facilities.  
         [0009]     There is further provided in accordance with yet another preferred embodiment a system for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities. The system includes a broadcast facility operative to broadcast user-sensible content in synchronization with user non-sensible content, a user operative content capture functionality enabling a user to capture selected user non-sensible content in response to the user-sensible content, a non-product specific communication facility and a user actuable contact access functionality including a mobile communicator and providing at least partially automatic product-specific interaction via the non-product specific communication facility with at least one of the plurality of product-specific communication facilities.  
         [0010]     There is further provided in accordance with yet another preferred embodiment of the present invention a system for providing at least partially automatic product-specific interaction between a multiplicity of users and a plurality of product-specific communication facilities. The system includes a synchronized broadcast facility operative to broadcast user-sensible content to a first user receiver in synchronization with broadcasting user non-sensible content to a second user receiver, user capture functionality enabling a user to capture selected user non-sensible content on the second receiver in response to the user-sensible content received by the user via the first receiver and user actuable access functionality providing at least partially automatic product-specific interaction via a non-product specific communication facility between the user and at least one of the plurality of product-specific communication facilities.  
         [0011]     Further in accordance with a preferred embodiment of the present invention the step of employing at least part of the captured content involves an action by the user. Alternatively, the step of employing at least part of the captured content takes place automatically.  
         [0012]     Still further in accordance with a preferred embodiment of the present invention the step of wirelessly broadcasting includes radio broadcasting, television broadcasting, Bluetooth transmitting and/or satellite broadcasting. The radio broadcasting typically includes FM broadcasting.  
         [0013]     Further in accordance with a preferred embodiment of the present invention the step of enabling a user to select a portion of the content includes enabling a user to make a selection, to make an unprompted selection, to make a selection orally, to make a selection by a manual actuation and/or to preselect certain content based on user determined criteria.  
         [0014]     Still further in accordance with a preferred embodiment of the present invention the step of capturing at least part of the non-audio content includes capturing at least part of the content carried by a subcarrier, corresponding to the portion of the content selected by the user.  
         [0015]     Further in accordance with a preferred embodiment of the present invention the contact is a web site and/or a telephone communicator.  
         [0016]     Additionally in accordance with a preferred embodiment of the present invention the method also includes providing communication via at least one facilitator between a broadcast facility providing the wirelessly broadcasting and at least one of a product-specific communication facility and the non product-specific communication facility. Preferably, the wirelessly broadcasting includes digital broadcasting.  
         [0017]     Further in accordance with a preferred embodiment of the present invention the step of enabling a user to select a portion of the content includes providing communication between the non product-specific communication facility and at least one product specific communication facility. Preferably, the step of enabling includes automatically providing product specific interactive communication between the user via non product-specific communication facility with at least one product specific communication facility.  
         [0018]     Still further in accordance with a preferred embodiment of the present invention the capture includes capturing at least part of the content carried by a sub-carrier, corresponding to the portion of the content selected by the user.  
         [0019]     Additionally in accordance with a preferred embodiment of the present invention the step of providing at least partially automatic product-specific mobile interaction includes providing communication between the non product-specific communication facility and a plurality of product specific communication facilities. The step of providing also includes automatically providing product specific interactive communication between the user via non product-specific communication facility with at least one product specific communication facility.  
         [0020]     There is further provided in accordance with another preferred embodiment of the present invention a method for providing interaction between a multiplicity of users and at least one communication facility. The method include receiving non-user sensible content on a mobile communicator, broadcasting user-sensible content to a first user receiver in synchronization with providing the non-user sensible content to the mobile communicator, enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user via the first receiver and providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0021]     There is also provided in accordance with another preferred embodiment of the present invention a system for providing interaction between a multiplicity of users and at least one communication facility. The system includes a mobile communicator operative to receive non-user sensible content, a billboard facility providing user viewable content to a user in synchronization with provision of the user non-sensible content to the mobile communicator, user capture functionality enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user and user actuable access functionality providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0022]     There is further provided in accordance with a preferred embodiment of the present invention a system for providing interaction between a multiplicity of users and at least one communication facility. The system includes a mobile communicator operative to receive non-user sensible content, at least one synchronized broadcast facility operative to broadcast user-sensible content to the mobile communicator in synchronization with provision of the user non-sensible content to the mobile communicator, user capture functionality enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user via the mobile communicator and user actuable access functionality providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0023]     There is also provided in accordance with a preferred embodiment of the present invention a system for providing interaction between a multiplicity of users and at least one communication facility, including broadcasting user-sensible content to the mobile communicator in synchronization with provision of the user non-sensible content to the mobile communicator, enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user via the mobile communicator and providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0024]     Further in accordance with a preferred embodiment of the present invention the user capture involves input to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content.  
         [0025]     Still further in accordance with a preferred embodiment of the present invention the input to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content is effected automatically in response to a user capture command.  
         [0026]     Further in accordance with a preferred embodiment of the present invention the user capture functionality involves input to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content  
         [0027]     Still further in accordance with a preferred embodiment of the present invention the input to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content is effected automatically in response to a user capture command.  
         [0028]     Further in accordance with a preferred embodiment of the present invention the step of enabling the user to capture selected user non-sensible content, involves inputting to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content  
         [0029]     Still further in accordance with a preferred embodiment of the present invention the input to the mobile communicator of information, identifying the user-sensible content which is synchronized with the user non-sensible content, is effected automatically in response to a user capture command.  
         [0030]     Additionally in accordance with a preferred embodiment of the present invention the input to the mobile communicator of information, identifying the user-sensible content which is synchronized with the user non-sensible content, is effected in response to a user capture command specifying a broadcast channel along which the user is receiving the user sensible content. A time indication enabling the user sensible content on the broadcast channel to be unambiguously identified, is also provided  
         [0031]     Preferably, the step of enabling the user to capture selected user non-sensible content includes prompting a user to make a selection, enabling a user to make an unprompted selection, to make a selection orally, to make a selection by a manual actuation and/or to preselect certain content based on user determined criteria.  
         [0032]     Further in accordance with a preferred embodiment of the present invention the step of capturing selected user non-sensible content includes capturing at least part of the content carried by a sub-carrier, corresponding to the portion of the content selected by the user.  
         [0033]     Additionally in accordance with a preferred embodiment of the present invention the contact is a web site and/or a telephone communicator.  
         [0034]     Further in accordance with a preferred embodiment of the present invention, the method also includes providing communication via at least one facilitator between a broadcast facility and at least one of a product-specific communication facility and the non product-specific communication facility.  
         [0035]     Still further in accordance with a preferred embodiment of the present invention the step of enabling includes providing communication between a non product-specific communication facility and at least one product specific communication facility. Additionally or alternatively, the step of enabling includes automatically providing product specific interactive communication between the user via non product-specific communication facility with at least one product specific communication facility.  
         [0036]     Further in accordance with a preferred embodiment of the present invention, the method also includes radio broadcasting, television broadcasting, FM broadcasting, satellite broadcasting the content and/or broadcasting the content via Bluetooth communication protocol.  
         [0037]     Still further in accordance with a preferred embodiment of the present invention the user capture functionality involves input to the mobile communicator of information identifying the user-sensible content.  
         [0038]     Preferably, the input to the mobile communicator of information identifying the user-sensible content is synchronized automatically.  
         [0039]     Further in accordance with a preferred embodiment of the present invention the billboard facility is a stationary billboard facility.  
         [0040]     There is also provided in accordance with yet another preferred embodiment of the present invention a method for providing interaction between a multiplicity of users and at least one communication facility. The method includes receiving non-user sensible content at a mobile communicator, providing user viewable content to a user in synchronization with provision of the user non-sensible content to the mobile communicator, enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user and providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0041]     There is further provided in accordance with a preferred embodiment of the present invention a method for providing interaction between a multiplicity of users and at least one communication facility. The method includes receiving non-user sensible content at a mobile communicator, broadcasting user-sensible content to the mobile communicator in synchronization with provision of the user non-sensible content to the mobile communicator, enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user via the mobile communicator and providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0042]     Further in accordance with a preferred embodiment of the present invention, the step of enabling a user to capture selected user non-sensible content includes enabling the user to capture involves input to the mobile communicator of information identifying the user-sensible content.  
         [0043]     Still further in accordance with a preferred embodiment of the present invention, the input to the mobile communicator of information identifying the user-sensible content is synchronized automatically.  
         [0044]     Further in accordance with a preferred embodiment of the present invention, the method also includes inputting to the mobile communicator of information identifying the user-sensible content.  
         [0045]     Still further in accordance with a preferred embodiment of the present invention, the input to the mobile communicator of information identifying the user-sensible content is synchronized automatically. Alternatively, the input to the mobile communicator of information identifying the user-sensible content, which is synchronized with the user non-sensible content, is effected automatically in response to a user capture command.  
         [0046]     Further in accordance with a preferred embodiment of the present invention, the input to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content is effected in response to a user capture command specifying a broadcast channel along which the user is receiving the user sensible content and providing a time indication enabling the user sensible content on the broadcast channel to be unambiguously identified.  
         [0047]     Additionally in accordance with a preferred embodiment of the present invention, the method also includes inputting to the mobile communicator of information identifying the user-sensible content which is synchronized with the user non-sensible content  
         [0048]     There is also provided in accordance with a preferred embodiment of the present invention a system for communicating with a user. The system includes a wireless broadcasting facility operative to provide content to a multiplicity of users and which includes at least some non-audio product-specific content, a user operable content selection functionality, a content capture functionality responsive to a selection by the user to capture at least part of the non-audio content, corresponding to the portion of the content selected by the user and a product-specific contact access functionality, employing at least part of the captured content to access a contact via a non-product specific communication facility.  
         [0049]     There is further provided in accordance with another preferred embodiment of the present invention a system for communicating with a user. The system includes a wireless broadcasting facility operative to provide content to a multiplicity of users, a user operable content selection functionality, a content capture functionality, responsive to a selection by the user to capture at least part of the content based on predetermined criteria, a contact access functionality, employing at least part of the captured content to access a contact and a facilitator operative to functionally interconnect the wireless broadcasting facility and the contact access functionality.  
         [0050]     There is provided in accordance with yet another preferred embodiment of the present invention a system for providing interaction between a multiplicity of users and at least one communication facility. The system includes a mobile communicator operative to receive non-user sensible content, at least one synchronized broadcast facility operative to broadcast user-sensible content to a first user receiver in synchronization with provision of the user non-sensible content to the mobile communicator, user capture functionality enabling a user to capture selected user non-sensible content on the mobile communicator in response to the user-sensible content received by the user via the first receiver and user actuable access functionality providing interaction between the user and the at least one communication facility based on the user non-sensible content.  
         [0051]     Further in accordance with a preferred embodiment of the present invention the contact access functionality includes a user actuation interface. Preferably, the contact access functionality includes a mobile communicator employed by the user for automatically establishing product-specific contact using at least some of the content. Additionally, the content includes non-audible content.  
         [0052]     Still further in accordance with a preferred embodiment of the present invention, the content includes non-audible and non-visible content. Preferably, the non-audible content is not visible on a receiver of the content directly from the broadcast facility.  
         [0053]     Additionally in accordance with a preferred embodiment of the present invention the contact access functionality operates automatically.  
         [0054]     Further in accordance with a preferred embodiment of the present invention the radio broadcasting facility includes an FM broadcasting facility.  
         [0055]     Still further in accordance with a preferred embodiment of the present invention the user operable content selection functionality includes prompting functionality for prompting a user to make a selection.  
         [0056]     Further in accordance with a preferred embodiment of the present invention the user operable content selection functionality includes user selection functionality enabling a user to make an unprompted selection, to make a selection orally and/or to make a selection by a manual actuation.  
         [0057]     Additionally in accordance with a preferred embodiment of the present invention the user operable content selection functionality includes preselection functionality enabling a user to preselect certain content based on user determined criteria.  
         [0058]     Further in accordance with a preferred embodiment of the present invention the content capture functionality includes sub-carrier content capture functionality operative to capture at least part of the content carried by the sub-carrier, corresponding to the portion of the content selected by the user.  
         [0059]     Additionally in accordance with a preferred embodiment of the present invention the user operable content selection functionality includes manually activated user selection functionality enabling a user to make a selection by a manual actuation and/or preselection functionality enabling a user to preselect certain content based on user determined criteria.  
         [0060]     Further in accordance with a preferred embodiment of the present invention the content capture functionality includes sub-carrier content capture functionality operative to capture at least part of the content carried by the sub-carrier, corresponding to the portion of the content selected by the user.  
         [0061]     Preferably, the contact is a web site, a telephone communicator, a radio broadcasting facility, a television broadcasting facility, a Bluetooth broadcasting facility, an FM broadcasting facility and/or a satellite broadcasting facility.  
         [0062]     Further in accordance with a preferred embodiment of the present invention the facilitator also is functionally interconnected with an advertising content administrator. Additionally, the facilitator also provides financial clearinghouse functionality to at least the wireless broadcasting facility and the contact access functionality.  
         [0063]     Further in accordance with a preferred embodiment of the present invention the contact access functionality includes at least one non-product specific communication facility and a plurality of product specific communication facilities.  
         [0064]     Additionally in accordance with a preferred embodiment of the present invention the contact access functionality includes a mobile communicator employed by the user for automatically establishing product-specific contact using at least some of the content. Preferably, the contact access functionality includes a user actuation interface.  
         [0065]     Further in accordance with a preferred embodiment of the present invention the user operable content pre-selection functionality includes voice activated user selection functionality enabling a user to make a selection orally. Preferably, the user operable content selection functionality includes manually activated user selection functionality enabling a user to make a selection by a manual actuation.  
         [0066]     There is also provided in accordance with another preferred embodiment of the present invention a system for communicating with a user-including a wireless broadcasting facility operative to provide content to a multiplicity of users, which content is inaudible and is not visible to the users without user actuation, a user operable content selection functionality, a content capture functionality, responsive to a selection by the user to capture at least part of the content and contact access functionality, employing at least part of the content captured by the user to automatically access a contact in response to user actuation.  
         [0067]     Further in accordance with a preferred embodiment of the present invention the contact access functionality provides automatic product-specific contact access using at least part of the content captured by the user.  
         [0068]     Still further in accordance with a preferred embodiment of the present invention the wireless broadcasting facility includes a Bluetooth facility.  
         [0069]     Additionally in accordance with a preferred embodiment of the present invention the radio broadcasting facility includes an FM broadcasting facility.  
         [0070]     Further in accordance with a preferred embodiment of the present invention, the system includes user operable content pre-selection functionality including voice activated user selection functionality enabling a user to make a selection orally and/or to make a selection by a manual actuation. The user operable content selection functionality also includes a preselection functionality enabling a user to preselect certain content based on user determined criteria.  
         [0071]     Preferably, the content capture functionality includes sub-carrier content capture functionality operative to capture at least part of the content carried by the sub-carrier, corresponding to the portion of the content pre-selected by the user. 
     
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       [0072]     The present invention will be understood and appreciated more fully from the following detailed description, taken in conjunction with the drawings in which:  
         [0073]      FIG. 1  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a preferred embodiment of the present invention;  
         [0074]      FIG. 2  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with another preferred embodiment of the present invention;  
         [0075]      FIG. 3  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a yet another preferred embodiment of the present invention;  
         [0076]      FIG. 4  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a still another preferred embodiment of the present invention;  
         [0077]      FIG. 5  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a further preferred embodiment of the present invention;  
         [0078]      FIG. 6  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a further preferred embodiment of the present invention;  
         [0079]      FIG. 7  is a simplified pictorial illustration of a system and methodology for communicating with a user in accordance with a further preferred embodiment of the present invention;  
         [0080]      FIGS. 8A, 8B ,  8 C,  8 D,  8 E &amp;  8 F are simplified functional block diagrams of six alternative embodiments of the system of  FIG. 1 ;  
         [0081]      FIGS. 9A, 9B ,  9 C,  9 D,  9 E &amp;  9 F are simplified functional block diagrams of a preferred embodiment of the system of  FIG. 2 ;  
         [0082]      FIGS. 10A, 10B ,  10 C,  10 D,  10 E and  10 F are simplified functional block diagrams of a preferred embodiment of the system of  FIG. 3 ;  
         [0083]      FIGS. 11A and 11B  are simplified functional block diagrams of a preferred embodiment of the system of  FIG. 4 ;  
         [0084]      FIGS. 12A and 12B  are simplified functional block diagrams of a preferred embodiment of the system of  FIG. 5 ;  
         [0085]      FIGS. 13A and 13B  are simplified functional block diagrams of a preferred embodiment of the system of  FIG. 6 ;  
         [0086]      FIG. 14  is a simplified functional block diagram of a preferred embodiment of the system of  FIG. 7 ;  
         [0087]      FIGS. 15A-15E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 1 ;  
         [0088]      FIGS. 16A-16E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 2 ;  
         [0089]      FIGS. 17A-17E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 3 ;  
         [0090]      FIGS. 18A-18E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 4 ;  
         [0091]      FIGS. 19A-19E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 5 ;  
         [0092]      FIGS. 20A-20E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 6 ;  
         [0093]      FIGS. 21A-21E  are simplified illustrations of typical data sets employed in the embodiment of  FIG. 7 ;  
         [0094]      FIG. 22  is a simplified flowchart of a first part of the functionality common to  FIGS. 1-7 ;  
         [0095]      FIG. 23  is a simplified flowchart of a second part of the functionality common to  FIGS. 1-6 ;  
         [0096]      FIG. 24  is a simplified flowchart of a third part of the functionality common to  FIGS. 1-6   FIG. 25  is a simplified flowchart illustrating certain features shown in  FIG. 22 ;  
         [0097]      FIG. 26  is a simplified flowchart illustrating certain features shown in  FIG. 23 ;  
         [0098]      FIG. 27  is a simplified flowchart illustrating certain features shown in  FIG. 24 ;  
         [0099]      FIG. 28  is a simplified functional block diagram illustrating certain features shown in  FIG. 24 . 
     
    
     DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS  
       [0100]     Reference is now made to  FIG. 1 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly by a user in accordance with a preferred embodiment of the present invention. As seen in  FIG. 1 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product-specific information is to be understood as information which is applicable to accessing a given product or service. It is appreciated that the product-specific information may have any suitable level of specificity, i.e. it can refer to a single product or service or to a class of products and services as appropriate. The term “non-sensible,” as used in this disclosure, means not perceptible to the senses, such as by being inaudible or by not being visible.  
         [0101]     In the illustrated embodiment of  FIG. 1 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  100 , is a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol. Alternatively or additionally the radio broadcast facility may be a digital radio broadcast facility. As illustrated in  FIG. 1 , the broadcast message includes an audible audio content portion, designated by reference numeral  102 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio content portion, designated by reference numeral  104 , which contains at least the following information: “RADIO NY FREE WATER WWW.PORTAL.COM 1-800-864-2222 WWW.MWATER/FREE. COM 1-800-WATER4U”. The inaudible non-audio content portion  104  is preferably a subcarrier content portion when the radio broadcast facility is an FM broadcast facility having a subcarrier broadcast functionality.  
         [0102]     In this embodiment it is seen that both non-product specific information, for example a telephone number such as “1-800-864-2222” or a web address such as “WWW.PORTAL.COM” and product-specific information, for example “1-800-WATER4U” or the product-specific web address “WWW.MWATER/FREE. COM” are provided in the inaudible non-audio content portion  104 .  
         [0103]     The broadcast message may be received, for example, by a radio  106  in a vehicle  108 . The audible audio content portion  102  may be heard by a user in the vehicle  108 , via a speaker  110  while the inaudible non-audio content portion  104  is not heard.  
         [0104]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  100  and received by radio  106  appears in  FIG. 15A  as described herein below with reference to  FIG. 25 .  
         [0105]     It is noted that at least part of the inaudible non-audio content portion  104  is not only not heard but is also not visible to the user on a radio display, so as to prevent possible distraction of the user.  
         [0106]     It is further noted that avoidance of display of at least part of the content portion  104  on a radio display is an important safety feature of the present invention and distinguishes the inaudible non-audio content portion  104  from conventional subcarrier messages, such as commercial RDS messages, which are conventionally displayed on radio displays.  
         [0107]     Thus, it is seen that only the legend “RADIO NY” is displayed on the radio display, designated by reference numeral  112 . This message typically continues to be displayed as long as the radio is tuned to Radio NY and thus is considered not to be distracting.  
         [0108]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  100 , indicating that portion displayed by display  112  of radio  106  appears in  FIG. 15B  as described herein below with reference to  FIG. 25 .  
         [0109]     In response to hearing the audio content portion, “FREE MINERAL WATER—BUY NOW!!”, the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by either the radio  106  or by a mobile communicator  114 , such as a mobile telephone or a suitable equipped personal digital assistant.  
         [0110]     In response to receipt of the “CAPTURE” command, at least some, if not all of the information contained in the inaudible non-audio content portion  104  is supplied from radio  106  to the mobile communicator  114 , as indicated symbolically at reference numeral  116 . In  FIG. 1 , for example only the product-specific web address part of content portion  104  is shown as being supplied, it being understood that any other part of content portion  104  may be alternatively or additionally supplied. A mobile communicator display  117  can list subject titles of other such capture events captured in a similar manner as described herein. Thus, capture event #1 concerns a news item, capture event #2 concerns a book, and capture event #3 concerns water. Further information contained in the inaudible non-audio content portion  104  and pertaining to the captured event may be displayed on alternative menus on the mobile communicator display  117  as shown in  FIG. 1 A  typical data set representing the contents of the inaudible non-audio content portion  104  transmitted by broadcast facility  100 , indicating those portions displayed by display  114  of mobile communicator  117  appears in  FIG. 15C  as described herein below with reference to  FIG. 25 .  
         [0111]     In the illustrated embodiment of  FIG. 1 , the user- may at any time thereafter actuate the mobile communicator  114  by issuing a command, typically orally, such as “CONTACT”. In response to receipt of the “CONTACT” command the mobile communicator  114  can establish contact on the basis of part or all of the content contained in the inaudible non-audio content portion  104 .  
         [0112]      FIG. 1  shows an example, wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, by issuing a command, typically orally, such as “CONTACT” to access a destination web site identified by the product-specific web address “WWW.MWATER/FREE.COM” which forms part of the product-specific information of content portion  104  and is designated in  FIG. 1  by the server  118 .  
         [0113]     In the illustrated embodiment, this product-specific access is achieved via a non product-specific portal, embodied in a non product-specific server  119 , which is accessed via the Internet by use of a non product-specific web address, such as WWW.PORTAL.COM, which forms part of the non product-specific information of content portion  104 . Alternatively, the non product-specific web address&#39; need not be broadcast and can be stored in the mobile communicator  114 , such as by means of a cookie.  
         [0114]     A typical data set representing the contents of a communication sent by the mobile communicator  114  and received by a non product-specific server  119  appears in  FIG. 15D  as described herein below with reference to  FIG. 25 .  
         [0115]     Once the user has accessed the product-specific web site identified by the product-specific web address WWW.MWATER/FREE.COM at the product-specific destination server  118 , the user may obtain information or, as shown in  FIG. 1  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user, as described hereinbelow.  
         [0116]     Alternatively, where the mobile communicator  114  has cellular telephone capabilities the user, upon issuing a command, typically orally, such as “CONTACT” to access a product-specific telephone center  120  identified by the product-specific telephone number 1-800-WATER4U which forms part of the product-specific information of contact portion  104 . In the illustrated embodiment, this access is achieved via a non-product specific telephone center  124  by use of a non product-specific telephone number, such as “1-800-864-2222” which forms part of the non product-specific information of content portion  104 . Alternatively the non product-specific telephone center number need not be broadcast and can be stored in the mobile communicator  114 , by means such as a cookie or SMS.  
         [0117]     A feature of the mobile communicator  114  may be an associated GPS locator (not shown). The geographical location coordinates from the GPS locator (not shown) may be transmitted from the mobile communicator  114  to the non product-specific server  119  and used in such a manner that thereby facilitates the appropriate commercial transaction. Such facilitation may include directing the user to the nearest product-specific facility, or enable the non product-specific server  119  to notify a product-specific facility of the whereabouts of a user.  
         [0118]     In accordance with a preferred embodiment of the present invention, a database  126  may be provided which may receive all or part of a data set containing content portion  127  from the non product-specific server  1198  via a computer network communication, as from a computer  128 , associated with the broadcast facility  100 . This database  126  is preferably coupled to the non product-specific server  119  so as to collect and correlate user information, including cellular location information supplied by the cellular operators, and activities in connection with given content portions  104 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 1 .  
         [0119]     A typical data set representing the contents of the communication from the non product-specific server  119  indicating those portions stored in database  126  appears in  FIG. 15E  as described herein below with reference to  FIG. 25 .  
         [0120]     It is appreciated that the non product-specific telephone center  124  or other user contact interface may be provided alternatively or in addition to server  119  and may thus be coupled to database  126 . Typically the server  119 , the telephone center  124  and the database  126  are provided by a non-product specific communication facility  130 .  
         [0121]     Reference is now made to  FIG. 2 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly by a user in accordance with another preferred embodiment of the present invention. As seen in  FIG. 2 , there is provided a system and methodology wherein a message here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product specific information is to be understood as information which is applicable to accessing a given product or service.  
         [0122]     In the illustrated embodiment of  FIG. 2 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  200 , is a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol. Alternatively or additionally the radio broadcast facility may be a digital radio broadcast facility. {Fill in}. As illustrated in  FIG. 2 , the broadcast message includes an audible audio content portion, designated by reference numeral  202 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio content portion, designated by reference numeral  204 , which contains at least the following information: “RADIO NY WATER #1234#. The inaudible non-audio content portion  204  is preferably a subcarrier content portion when the radio broadcast facility is an FM broadcast facility having a subcarrier broadcast functionality. In contrast to inaudible non-audio content portion  104  ( FIG. 1 ), portion  204  does not contain non product-specific information, such as telephone numbers or web addresses but rather contains a product-specific code which may be read by one or more downstream devices, as will be described hereinbelow, to provide the required contact addresses or functional equivalents the thereof.  
         [0123]     As in the embodiment of  FIG. 1 , the broadcast message may be received, for example, by a radio  206  in a vehicle  207 . The audible audio content portion  202  may be heard by a user in the vehicle  207 , via a speaker  208  while the inaudible non-audio content portion  204  is not heard.  
         [0124]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  200  and received by radio  206  appears in  FIG. 16A  as described herein below with reference to  FIG. 25 .  
         [0125]     As in the embodiment of  FIG. 1 , it is noted that at least part of the inaudible non-audio content portion  204  is not only not heard but is also not visible to the user on a radio display, so as to prevent possible distraction of the user.  
         [0126]     It is further noted that avoidance of display of at least part of the content portion  204  on a radio display is an important safety feature of the present invention and distinguishes the inaudible non-audio content portion  204  from conventional subcarrier messages, such as commercial RDS messages, which are conventionally displayed in their on radio displays.  
         [0127]     Thus, it is seen that only the legend “RADIO NY” is displayed on the radio display, designated by reference numeral  209 . This message typically continues to be displayed as long as the radio is tuned to Radio NY and thus is considered not to be distracting.  
         [0128]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  200 , indicating that portion displayed by display  209  of radio  206  appears in  FIG. 16B  as described herein below with reference to  FIG. 25 .  
         [0129]     Concurrent, or any time previous, with the broadcasting of the broadcast message, full product-specific information  210  and, but not necessarily, other information pertaining to the broadcast message corresponding to the code contained in portion  204  can be transmitted via a computer network communication, as from a computer  212 , associated with the broadcast facility  200  to a database  211  via a portal server  213 .  
         [0130]     In response to hearing the audio content portion, “FREE MINERAL WATER—BUY NOW!!”, the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by either the radio  206  or by a mobile communicator  214 , such as a mobile telephone or a suitable equipped personal digital assistant. In response to receipt of the “CAPTURE” command, the code contained in the inaudible non-audio content portion  204  is supplied from radio  206  to the mobile communicator  214 , as indicated symbolically at reference numeral  215 .  
         [0131]     A mobile communicator display  216  can list subject titles of other such capture events captured in a similar manner as described herein. Thus capture event #1 concerns a news item, capture event #2 concerns a book, and capture event #3 concerns water. Further information contained in the inaudible non-audio content portion  204  and pertaining to the captured event may be displayed on alternative menus on the mobile communicator display  216  as shown in  FIG. 2   
         [0132]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  200 , indicating those portions displayed by display  216  of mobile communicator  214  appears in  FIG. 16C  as described herein below with reference to  FIG. 25 .  
         [0133]     In the illustrated embodiment,  FIG. 2 , the user may at any time thereafter actuate the mobile communicator  214  by issuing a command, typically orally, such as “CONTACT”. In response to receipt of the “CONTACT” command the mobile communicator  214  can establish contact on the basis of the code contained in the inaudible non-audio content portion  204 .  FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, by issuing a command, typically orally, such as “CONTACT” to access a destination web site identified by the product-specific web address WWW.MWATER/FREE.COM, which forms part of the product-specific information  210 , and is designated in  FIG. 2  by the server  213 . In the illustrated embodiment, this access is achieved via a portal, embodied in the portal server  213 , which is accessed via the Internet by use of a non specific-product non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0134]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a portal, embodied in the portal server  213 , via the Internet by use of non product-specific information, namely a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  214 , such as by means of a coolie. Alternatively, the non product-specific web address may be broadcast as part of inaudible non-audible content portion  204  or otherwise.  
         [0135]     Once the user has accessed the portal server  213 , the portal server  213  transmits the product-specific information code embodied in inaudible non-audible portion  204  to the database  211 , which decodes the code and provides to portal server  213  the product-specific information  210  and any further details of the broadcast communication as received from the broadcast facility  200  via the computer  212 . All or part of this information can be received by the mobile communicator  214  and displayed on alternative menus on the mobile communicator display  216  as shown in  FIG. 2 . Upon request by the user the server  213 , identified by non-product specific address www.portal.com, may access the product-specific web-address, such as “WWW.MWATER/FREE.COM”, of a web-site identified by the code. The server  213  accesses the web site so identified by employing the web-address. Alternatively the mobile communicator may access the product-specific web-address, such as WWW.MWATER/FREE.COM, directly.  
         [0136]     Once the user has accessed the web site identified by the product-specific web address “WWW.MWATER/FREE.COM”, the user may obtain information pertaining to the captured event or, as further shown in  FIG. 2  enter into any appropriate commercial transaction; such as one which results in water being delivered to the residence of the user.  
         [0137]     A feature of the mobile communicator  214  may be an associated GPS locator (not shown). The geographical location coordinates from the GPS locator (not shown) may be transmitted from the mobile communicator  214  to the non product-specific server  213  and used in such a manner that thereby enhances the appropriate commercial transaction. Such enhancement may include directing the user to the nearest product-specific facility, or enable the non product-specific server  213  to notify a product-specific facility of the whereabouts of a user.  
         [0138]     Alternatively, where the mobile communicator  214  has cellular telephone capabilities the user, upon issuing a command, typically orally, such as “CONTACT” to access a product-specific telephone destination center  230  identified by the product-specific telephone number 1-800-WATER4U which forms part of the product-specific information  210 . In the illustrated embodiment, this access is achieved via the non product-specific telephone center  224  by use of a non product-specific telephone number, such as “1-800-864-2222”. The non product-specific telephone center number need not be broadcast and can be stored in the mobile communicator  214 , by means such as a cookie or SMS.  
         [0000]     A typical data set representing the contents of a communication sent by the mobile communicator  214  and received by a non product-specific server  213  appears in  FIG. 16D  as described herein below with reference to  FIG. 25 .  
         [0139]     In accordance with a preferred embodiment of the present invention, database  211  may receive full contact information corresponding to the code contained in portion  204  via a computer network communication, as from a computer  212 , associated with the broadcast facility  200 . As in the embodiment of  FIG. 1 , this database  212  is preferably coupled to the non product-specific portal server  213  so as to collect and correlate user information, including cellular location information supplied by the cellular operators, and activities in connection with given content portions  204 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 2 .  
         [0000]     A typical data set representing the contents of the communication from the non product-specific server  213 , indicating those portions stored in database  211  appears in  FIG. 16E  as described herein below with reference to  FIG. 25 .  
         [0140]     It is appreciated that the non product-specific telephone center  224  or other user contact interface may be provided alternatively or in addition to server  218  and may thus be coupled to database  220 . Typically the portal server  218 , the non product-specific telephone center  224  and the database  212  are provided by a non-product specific communication facility  226 .  
         [0141]     In the embodiment of  FIG. 2 , access to the telephone center  224  may be via a telephone number stored in mobile communicator  214  and communication of the code in content portion  204  provides information to an operator in the telephone center in order to enable the operator to deal with user requests.  
         [0142]     Reference is now made to  FIG. 3 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly by a user in accordance with yet another preferred embodiment of the present invention. As seen in embodiments illustrated in  FIGS. 1&amp;2 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product-specific information is to be understood as information which is applicable to accessing a given product or service.  
         [0143]     In the illustrated embodiment of  FIG. 3 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  300 , is a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol. Alternatively or additionally the radio broadcast facility may be a digital radio broadcast facility. “BU99FM”, Israel. As illustrated in  FIG. 3 , the broadcast message includes an audible audio content portion, designated by reference numeral  302 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio content portion, designated by reference numeral  304 , which contains at least the following information: “RADIO NY FREE WATER 1-800-864-2222 #1234#”. The inaudible non-audio content portion  304  is preferably a subcarrier content portion when the radio broadcast facility is an FM broadcast facility having a subcarrier broadcast functionality. In contrast to inaudible non-audio content portion  204  ( FIG. 2 ), portion  304  does contain non product-specific information, such as a telephone numbers, and, in contrast to inaudible non-audible content portion  104  ( FIG. 1 ), portion  304  does not contain explicit product-specific address but rather contains a product-specific code which may be read by one or more downstream devices, as will be described hereinbelow, to provide the required product-specific contact addresses or functional equivalents thereof.  
         [0144]     As in the embodiments of  FIGS. 1 and 2 , broadcast message may be received, for example, by a radio  306  in a vehicle  308 . The audible audio content portion  302  may be heard by a user in the vehicle  308 , via a speaker  309  while the inaudible non-audio content portion  304  is not heard.  
         [0145]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  300  and received by radio  306  appears in  FIG. 17A  as described herein below with reference to  FIG. 25 .  
         [0146]     As in the embodiments of  FIGS. 1 and 2 , it is noted that at least part of the inaudible non-audio content portion  304  is not only not heard but is also not visible to the user on a radio display, so as to prevent possible distraction of the user.  
         [0147]     It is further noted that avoidance of display of at least part of the content portion  304  on a radio display  312  is an important safety feature of the present invention and distinguishes the inaudible non-audio content portion  304  from conventional subcarrier messages, such as commercial RDS messages, which are conventionally displayed in their on radio displays.  
         [0148]     Thus, it is seen that only the legend “RADIO NY” is displayed on the radio display, designated by reference numeral  312 . This message typically continues to be displayed as long as the radio is tuned to Radio NY and thus is considered not to be distracting.  
         [0149]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  300 , indicating that portion displayed by display  310  of radio  366  appears in  FIG. 17B  as described herein below with reference to  FIG. 25 .  
         [0150]     Concurrent, or any time previous, with the broadcasting of the broadcast message, full product-specific information  311  and, but not necessarily, other information pertaining to the broadcast message corresponding to the product-specific code contained in portion  304  can be transmitted via a computer network communication, as from a computer  312 , associated with the broadcast facility  300  to a database  313  via a server  318 .  
         [0151]     In response to hearing the audio content portion, “FREE MINERAL WATER—BUY NOW!!”, the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by either the radio  306  or by a mobile communicator  315 , here preferably a mobile telephone. In response to receipt of the “CAPTURE” command, the non product-specific telephone number and the product-specific code contained in the inaudible non-audio content portion  304  is supplied from radio  306  to the mobile communicator  315 , as indicated symbolically at reference numeral  316 .  
         [0152]     A mobile communicator display  317  can list information pertaining to such capture events captured in a manner as described herein. Thus, the capture event “WATER” or any other information relating to the audio content portion  302  may be displayed on the mobile communicator display  317  as shown in  FIG. 3 .  
         [0153]     A typical data set representing the contents of the inaudible non-audio content portion as transmitted by broadcast facility  300 , indicating those portions displayed by display  317  of mobile communicator  315  appears in  FIG. 17C  as described herein below with reference to  FIG. 25 .  
         [0154]     In the illustrated embodiment,  FIG. 3 , the user may at any time thereafter actuate the mobile communicator  315  by issuing a command, typically orally, such as “CONTACT”. In response to receipt of the “CONTACT” command the mobile communicator  315  can establish contact on the basis of part or all of the content contained in the inaudible non-audio content portion  304 .  FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a mobile telephone, by issuing a command, typically orally, such as “CONTACT” to contact a product-specific telephone destination by dialing the non product-specific telephone number contained in portion  304 , such as 1-800-864-2222, and shown on the mobile telephone display  317 , and followed by the product-specific code, such as #1234#, and which is not typically shown on the mobile telephone display  317 . The non product-specific telephone center  324  may access a non product-specific portal, embodied in the server  318 , via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0000]     A typical data set representing the contents of a communication sent by the mobile communicator  315  and received by a non product-specific server  314  appears in  FIG. 17D  as described herein below with reference to  FIG. 25 .  
         [0155]     Once the non product-specific telephone center  326  has accessed the non product-specific server  318 , the non product-specific server  318  transmits the product-specific code embodied in portion  304  to the database  313 , which decodes the product-specific code and provides the non product-specific telephone center  324  a product-specific forwarding telephone number, such as 1-800-WATER4U. It is appreciated that the product-specific forwarding telephone number may access a vocal portal providing access to the Internet for telephone users.  
         [0156]     Once the user has accessed the product-specific telephone number identified by 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0157]     As in the embodiment of  FIGS. 1 and 2 , the database  313  is preferably coupled to the non product-specific server  318  so as to collect and correlate user information, including database  313  is also operative to collect and correlate user information, including cellular location information supplied by the cellular operators, and activities in connection with given content portions  304 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 3 .  
         [0158]     A typical data set representing the contents of the communication from the non product-specific server  314 , indicating those portions stored in database  313  appears in  FIG. 17E  as described herein below with reference to  FIG. 25 .  
         [0159]     It is appreciated that the non product-specific telephone center  324  or other user contact interface may be provided alternatively or in addition to server  318  and may thus be coupled to database  313 . Typically the non product-specific server  318 , the non product-specific telephone center  324  and the database  313  are provided by a non-product specific communication facility  326 .  
         [0160]     Reference is now made to  FIG. 4 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly by a user in accordance with still another preferred embodiment of the present invention. As seen in  FIG. 4 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a relatively short range digital broadcast facility, such as a Bluetooth broadcast facility. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product specific information is to be understood as information which is applicable to accessing a given product or service.  
         [0161]     In the illustrated embodiment of  FIG. 4 , the short range digital radio broadcast facility, represented by an antenna  400  associated with a billboard  401 , is a Bluetooth broadcast facility broadcasting to a vehicle  402  containing at least one Bluetooth-enabled communicator. For the purposes of this invention a “billboard” is any public visual advertising platform such as electronic or printed fixed position banners, or electronic or printed vehicle-mounted banners.  
         [0162]     As illustrated in  FIG. 4  the broadcast message, includes an audible audio content portion, designated by reference numeral  403 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio content portion, designated by reference numeral  404 , which contains non product-specific information such as: “WATER WWW.PORTAL.COM 1-800-864-222” and coded product-specific information, such as #1234#”. As in the inaudible non-audio content portion  104  ( FIG. 1 ) portion  404  contains both product-specific information and non product-specific information however in contrast to inaudible non-audio content portion  104  ( FIG. 1 ), portion  404  does not contain product-specific contact addresses, such as telephone numbers or web addresses, but rather contains a product-specific code which may be read by one or more downstream devices, as will be described hereinbelow, to provide the required product-specific contact addresses or functional equivalents thereof. It is appreciated that the product-specific information may have any suitable level of specificity, i.e. it can refer to a single product or service or to a class of products and services as appropriate.  
         [0163]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  400  appears in  FIG. 18A  as described herein below with reference to  FIG. 25 .  
         [0164]     As distinct from the embodiments of  FIGS. 1-3 , the digital broadcast message may be received by a Bluetooth receiver forming part of any suitable device, such as, for example, a suitable configured radio  410  in a vehicle  402  or a suitably configured mobile communicator  405 .  
         [0165]     A typical data set representing the contents of the in audible non-audio content portion transmitted by broadcast facility  400  and received by mobile communicator  405  appears in  FIG. 18B  as described herein below with reference to  FIG. 25 .  
         [0166]     Concurrent, or any time previous, with the broadcasting of the digital broadcast message, full contact information  406  and, but not necessarily, other information pertaining to the broadcast message, such as a location identify for the digital transmitter facility  400 , corresponding to the product-specific code contained in portion  404  can be transmitted via a computer network communication, as from a computer  407 , associated with the broadcast facility  400  to a database  408  via a server  409 .  
         [0167]     In response to seeing the billboard  401  bearing the legend, “FREE MINERAL WATER—BUY NOW!!”, or hearing the digitized audio portion  403  via the speaker (not shown) of the mobile communicator  405  or the car radio speaker  411  of car radio  410 , by means of a short range communication protocol, such as Bluetooth, the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by the mobile communicator  405 , such as a suitably equipped mobile telephone or a suitable equipped personal digital assistant. In response to receipt of the “CAPTURE” command, the product-specific code contained in the inaudible non-audio content portion  404  is supplied to a memory storage medium within the mobile communicator  405 . The mobile communicator display  412  can list subject titles, obtained from the inaudible non-audio content portion  404 , of other such capture events captured in similar manner as described herein. Thus, capture event #1 concerns a news item, capture event #2 concerns a book, and capture event #3 concerns water.  
         [0168]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  400 , indicating those portions displayed by display  412  of mobile communicator  405  appears in  FIG. 18C  as described herein below with reference to  FIG. 25 .  
         [0169]     In the illustrated embodiment, the user may at any time thereafter actuate the mobile communicator  405  to establish contact on the basis of the code contained in the inaudible non-audio content portion  404 .  
         [0170]     In the illustrated embodiment,  FIG. 4 , the user may at any time thereafter actuate the mobile communicator  405  by issuing a command, typically orally, such as “CONTACT”. In response to receipt of the “CONTACT” command the mobile communicator  405  can establish contact on the basis of part or all of the content contained in the inaudible non-audio content portion  404 .  FIG. 4  shows an example wherein a user actuates the mobile communicator  405 , typically embodied as a Bluetooth, web-enabled wireless personal digital assistant, by issuing a command, typically orally, such as “CONTACT” to access a product-specific web site identified by the web address WWW.MWATER/FREE.COM.  
         [0171]      FIG. 4  shows an example wherein a user actuates the mobile communicator  405 , typically embodied as a Bluetooth, web-enabled wireless personal digital assistant, to access a non product-specific, embodied in the server  409 , via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address may be broadcast as part of content portion  404 . Alternatively, the non-product-specific web address need not be broadcast and can be stored in the mobile communicator  405 , such as by means of a cookie.  
         [0172]     A typical data set representing the contents of a communication sent by the mobile communicator  405  and received by the non product-specific server  409  appears in  FIG. 18D  as described herein below with reference to  FIG. 25 .  
         [0173]     Once the user has accessed the non product-specific portal server  409 , the non product-specific portal server  409  transmits the product-specific code embodied in portion  406  to a database  408 , which decodes the product specific code and provides to non product-specific portal server  409  the full product-specific contact information and any further details of the broadcast communication, such as location of broadcast facility  400 , as received from the broadcast facility  400  via the computer  407 . All or part of this information can be received by the mobile communicator  405  and displayed on alternative menus on a mobile communicator display  412  as shown in  FIG. 4 .  
         [0174]     Upon request by the user the server  409 , identified by non product-specific address www.PORTAL.COM, may access the product-specific web-address, such as “WWW.MWATER/FREE.COM”, of a product-specific server web-site  430  identified by the product-specific code. The server  409  accesses the web site so identified by employing the web-address. Alternatively the mobile communicator may access the product-specific web-address, such as WWW.MWATER/FREE.COM, directly.  
         [0175]     Once the user has accessed the product-specific server web site identified  430  by the web address “WWW.MWATER/FREE.COM”, the user may obtain in formation pertaining to the captured event or, as further shown in  FIG. 4  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0176]     Alternatively, where the mobile communicator  405  has cellular telephone capabilities the user, upon issuing a command, typically orally, such as “CONTACT” to access a product-specific telephone destination center  432  identified by the product-specific telephone number 1-800-WATER4U which forms part of the product-specific information  406 . In the illustrated embodiment, this access is achieved via the non product-specific telephone center  418  by use of a non product-specific telephone number, such as “1-800-864-2222”. The non product-specific telephone center number need not be broadcast and can be stored in the mobile communicator  405 , by means such as a cookie or SMS.  
         [0177]     A feature of the mobile communicator  405  may be an associated GPS locator (not shown). The geographical location coordinates from the GPS locator (not shown) may be transmitted from the mobile communicator  405  to the non product-specific server  409  and used in such a manner that thereby enhances the appropriate commercial transaction. Such enhancement may include directing the user to the nearest product-specific facility, or enable the non product-specific server  409  to notify a product-specific facility of the whereabouts of a user.  
         [0178]     As in the embodiment of  FIG. 1 , the database  408  is preferably coupled to the non product-specific portal server  409  so as to collect and correlate user information, including cellular location information supplied by the cellular operators, and activities in connection with given content portions  404 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 4 .  
         [0179]     A typical data set representing the contents of the communication from the non product-specific server  409 , indicating those portions stored in database  408  appears in  FIG. 18E  as described herein below with reference to  FIG. 25 .  
         [0180]     It is appreciated that a non product-specific telephone center  418  or other user contact interface may be provided alternatively or in addition to non product-specific portal server  409  and may thus be coupled to database  408 . In the embodiment of  FIG. 4 , access to the non product-specific telephone center  418  may be via a non product-specific telephone number contained in the content portions  404  and communication of the product-specific code in content portion  404  provides information to an operator in the product-specific telephone center  432  having product-specific web address in order to enable the operator to deal with user requests.  
         [0181]     It is appreciated that the non product-specific telephone center  418  or other user contact interface may be provided alternatively or in addition to server  409  and may thus be coupled to database  408 . Typically the portal server  409 , the non product-specific telephone center  418  and the database  408  are provided by a non-product specific communication facility  434 .  
         [0182]     Reference is now made to  FIG. 5 , which is a simplified pictorial illustration of methodology and system for accessing information using contact information received wirelessly by a user in accordance with a further preferred embodiment of the present invention. As seen in  FIG. 5 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, of such type as including analogue or digital broadcast facilities.  
         [0183]     In the illustrated embodiment of  FIG. 5 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  500 , is a broadcast facility of type including analogue or digital broadcasting. As illustrated the broadcast message, includes an audible audio content portion, designated by reference numeral  502 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio portion containing station identification information, in this case “RADIO NY”, that is typically transmitted as subcarrier content. An inaudible non-audio data content portion, designated by reference numeral  504 , which contains at least the following product-specific information: “FREE WATER 1-800-WATER4U WWW.MWATER/FREE.COM” is concurrently provided to a server  506  via a computer network communication, as from a computer  508 , associated with the broadcast facility  500 .  
         [0184]     The broadcast message  502  may be received, for example, by a radio  510  in a vehicle  512 . The audible audio content portion  502  may be heard by a user in the vehicle  512 , via a speaker  514 .  
         [0185]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  500  and received by radio  510  appears in  FIG. 19A  as described herein below with reference to  FIG. 25 .  
         [0186]     As distinct from the embodiments of  FIGS. 1-4 , no inaudible non-audible product-specific or non product-specific content portion such as  104  in  FIG. 1  is broadcast by the broadcast facility  500  as part of the broadcast message. Furthermore, no communication of product-specific or non product-specific content portion necessarily occurs between the radio  510  and the mobile communicator  516 .  
         [0187]     The mobile communicator  516 , present in the vehicle  512 , and with capabilities to be on-line-all-the-time such as gprs-enabled communicator, such as Ericsson Mobile Phones R520 for GSM 900/1800 and GSM 1900, and third generation mobile communicators, is accessed to the server  506  via the Internet by a non product-specific web address, such as “www.portal.com”. The non product-specific server web address is typically stored in the mobile communicator  516  such as by means of a cookie.  
         [0188]     Alternatively, where the mobile communicator  516 , in this embodiment being a GPRS or 3G device, has digital radio reception capabilities, the audible audio content portion  502  will be received by the mobile communicator  516  and can be heard by the user via a speaker (not shown) in the mobile communicator  516 , or alternatively by the speaker  514  where the communication between the mobile communicator  516  and the speaker  514  is by means of short range communication, such as Bluetooth.  
         [0189]     The mobile communicator  516  is synchronized to the identical station frequency as that of the car radio  510 , for example as shown “Radio NY”, by inputting relevant data into the mobile communicator  516  by automatic means or by manual means. Synchronization of radio station frequencies may be indicated on the radio display  517  and the mobile communicator display  518 . Thus, concurrent with the audible audio content portion  502  being heard by a user via the speaker  514 , a part of the inaudible non-audio data content portion  504  is received by means of a streaming data channel  519  to the mobile communicator  516  from the server  506 .  
         [0190]     As in the previous embodiments  FIGS. 1, 2 ,  3 ,  4 , it is noted that at least part of the inaudible non-audio content portion  504  is not only not heard but is also not visible to the user on a radio display, so as to prevent possible distraction of the user.  
         [0191]     It is further noted that avoidance of display of at least part of the content portion  504  on a display is an important safety feature of the present invention and distinguishes the inaudible non-audio content portion  504  from conventional subcarrier messages, such as commercial RDS messages, which are conventionally displayed in their on radio displays.  
         [0192]     Thus, it is seen that only the legend “RADIO NY” is displayed on the radio display  517 . This message typically continues to be displayed as long as the radio is tuned to Radio NY and thus is considered not to be distracting.  
         [0193]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  500 , indicating that portion displayed by display  517  of radio  510  appears in  FIG. 19B  as described herein below with reference to  FIG. 25 .  
         [0194]     In response to hearing the audio content portion, “FREE MINERAL WATER—BUY NOW!!”, the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by the mobile communicator  516 , such as a gprs-enabled mobile telephone or any other suitably equipped 3G personal digital assistant. In response to receipt of the “CAPTURE” command, at least some, if not all of the information contained in the inaudible non-audio data content portion  504  is transferred from streaming-data mode, represented by the communication arrow  519 , between the database  520 , the server  506  and the mobile communicator  516  to a storage medium within the mobile communicator  516 . Part of the stored inaudible non-audio data content portion is shown on the mobile communicator display  518 . For example, the mobile communicator display  518  can list subject titles of other such capture events captured in a similar manner as described herein. Thus, capture event #1 concerns a news item, capture event #2 concerns a book, and capture event #3 concerns water. Further information contained in the inaudible non-audio content portion  504  and pertaining to the captured event may be displayed on alternative menus on the mobile communicator display  518  as shown in  FIG. 5 .  
         [0195]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  500 , indicating those portions displayed by display  518  of mobile communicator  516  appears in  FIG. 19C  as described herein below with reference to  FIG. 25 .  
         [0196]     In the illustrated embodiment, the user may at any time thereafter actuate the mobile communicator  516  to establish contact on the basis of part or all of the content contained in the inaudible non-audio data content portion  504 .  FIG. 5  shows an example wherein a user actuates the mobile communicator  516 , typically embodied as a gprs mobile communicator or 3G web-enabled wireless personal digital assistant, by issuing a command, typically orally, such as “CONTACT” to access a product-specific web site identified by the product-specific web address WWW.MWATER/FREE.COM, resident on the product-specific server  519  which formed part of the content portion  504 . In the illustrated embodiment, this access is achieved via the non product-specific portal, embodied in the non product-specific server  506 , which is accessed via the Internet by use of a non product-specific web address, such as WWW.PORTAL.COM, The non product-specific web address is typically stored in the mobile communicator  516 , such as by means of a cookie.  
         [0197]     A typical data set representing the contents of a communication sent by the mobile communicator  516  and received by a non product-specific server  506  appears in  FIG. 19D  as described herein below with reference to  FIG. 25 .  
         [0198]     Once the user has accessed the product-specific web site  519  identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 5  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0199]     Alternatively, where the mobile communicator  516  has cellular telephone capabilities the user, upon issuing a command, typically orally, such as “CONTACT” to access a product-specific telephone destination center  530  identified by the product-specific telephone number “1-800-WATER4U” which forms part of the product-specific information  504 . In the illustrated embodiment, this access is achieved via the non product-specific telephone center  524  by use of a non product-specific telephone number, such as “1-800-864-2222”. The non product-specific telephone center number need not be broadcast and can be stored in the mobile communicator  514 , by means such as a cookie or SMS.  
         [0200]     A feature of the mobile communicator  516  may be an associated GPS locator (not shown). The geographical location coordinates from the GPS locator (not shown) may be transmitted from the mobile communicator  516  to the non product-specific server  506  and used in such a manner that thereby enhances the appropriate commercial transaction. Such enhancement may include directing the user to the nearest product-specific facility, or enable the non product-specific server  506  to notify a product-specific facility of the whereabouts of a user.  
         [0201]     In accordance with a preferred embodiment of the present invention, database  520  may be preferably coupled to the non product-specific portal server  506  as to collect and correlate user information and activities in connection with given content portions  504 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 5 .  
         [0202]     A typical data set representing the contents of the communication from the non product-specific server  506 , indicating those portions stored in database  520  appears in  FIG. 19E  as described herein below with reference to  FIG. 25 .  
         [0203]     It is appreciated that a non product-specific telephone center  524  or other user contact interface may be provided alternatively or in addition to non-product-specific server  506  and may thus be coupled to database  520 .  
         [0204]     It is further appreciated that the non product-specific telephone center  524  or other user contact interface may be provided alternatively or in addition to server  506  and may thus be coupled to database  520 . Typically the portal server  506 , the non product-specific telephone center  524  and the database  520  are provided by a non-product specific communication facility  526 .  
         [0205]     Reference is now made to  FIG. 6 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly by a user in accordance with a further preferred embodiment of the present invention. As seen in  FIG. 6 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as a digital broadcast facility or Internet based web radio. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product-specific information is to be understood as information which is applicable to (accessing a given product or service.  
         [0206]     In the illustrated embodiment of  FIG. 6 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  600 , is a digital broadcast facility with both audio and data broadcast capabilities. Alternatively or additionally the radio broadcast facility may be an Internet web radio broadcast facility. As illustrated in  FIG. 6 , the broadcast message includes a digital audible audio content portion, designated by reference numeral  602 , which says “FREE MINERAL WATER—BUY NOW!!” and a digital inaudible non-audio content portion, designated by reference numeral  604 , which contains at least the following information: “RADIO NY FREE WATER WWW.PORTAL.COM 1-800-864-2222 WWW.MWATER/FREE.COM 1-800-WATER4U”.  
         [0207]     In this embodiment it is seen that both non-product specific information, for example a telephone number such as “1-800-864-2222” or a web address such as “WWW.PORTAL.COM” and product-specific information, for example “1-800-WATER4U” or the product-specific web address “WWW.MWATER/FREE.COM” are provided in the digital inaudible non-audio content portion  604 . It is appreciated that the product-specific information may have any suitable level of specificity, i.e. it can refer to a single product or service or to a class of products and services as appropriate.  
         [0208]     The broadcast message may be received, for example, by a computerized integrated vehicle information system  606 , in a vehicle  607 . Examples of computerized integrated vehicle information system  606  are Clarion Auto PC, AC Electric Vehicles Ltd. Compact Mobile Computer, and Delphi Automotive Systems Infotainment PC. Such computerized integrated vehicle information systems incorporate integrated communication systems such as a digital radio receiver, wireless modem for Internet connectivity, cellular telephone, computerized car guidance system utilizing GPS  608 . The digital audible audio content portion  602  may be heard by a user in the vehicle  607 , via a speaker  610  while the digital inaudible non-audio data content portion  604  is not heard.  
         [0209]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  600  and received by integrated radio  609  appears in  FIG. 20A  as described herein below with reference to  FIG. 25 .  
         [0210]     It is noted that at least part of the digital inaudible non-audio content portion  604  is not only not heard but is also not visible to the user on the computer display  613 , so as to prevent possible distraction of the user.  
         [0211]     It is further noted that avoidance of display of at least part of the digital content portion  604  on the computer display  613  is an important safety feature of the present invention and distinguishes the digital inaudible non-audio content portion  604  from conventional subcarrier messages, such as commercial RDS messages, which are conventionally displayed on radio displays.  
         [0212]     Thus, it is seen that only static information, such as the legend “RADIO NY”, is displayed on the computer display  613 . This message typically continues to be displayed as long as the radio is tuned to Radio NY and thus is considered not to be distracting.  
         [0213]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  600 , indicating that portion displayed by display  613  of integrated radio  609  appears in  FIG. 20B  as described herein below with reference to  FIG. 25 .  
         [0214]     In response to hearing the digital audio content portion, “FREE MINERAL WATER—BUY NOW!!”  602 , the user may issue a command, typically orally, such as “CAPTURE”. This command, in accordance with a preferred embodiment of the present invention, is received by the computerized integrated vehicle information system  606 . In response to receipt of the “CAPTURE” command, at least some, if not all of the information contained in the digital inaudible non-audio data content portion  604  is supplied from can integrated digital radio located within the computerized integrated vehicle information system  606 - to a data storage medium also located within the computerized integrated vehicle information system  606 . In  FIG. 6 , for example only the product name part of captured digital content portion  604  is shown on the computer display  613  of the computerized integrated vehicle information system  606 , it being understood that any other part of captured digital content portion  604  may be alternatively or additionally made visible. For example, the computer display  613 , of the computerized integrated vehicle information system  606 , can list subject titles of other such capture events captured in a similar manner as described herein. Thus capture event #  1  concerns a news item, capture event #  2  concerns a book, and capture event #  3  concerns water. Further information contained in the inaudible non-audio content portion  604  and pertaining to the captured event may be displayed on alternative menus on the computer display  613  of the computerized integrated vehicle information system  606  as shown in  FIG. 6 .  
         [0215]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  600 , indicating those portions displayed by display  613  of the computerized integrated vehicle information system  606  appears in  FIG. 20C  as described herein below with reference to  FIG. 25 .  
         [0216]     In the illustrated embodiment,  FIG. 6 , the user may at any time thereafter actuate an integrated mobile communicator located within the computerized integrated vehicle information system  606  by issuing a command, typically orally, such as “CONTACT”. In response to receipt of the “CONTACT” command,  FIG. 6  shows an example wherein a user actuates the integrated mobile communicator located within the computerized integrated vehicle information system  606 , accesses a product-specific web site identified by the product-specific web address “WWW.MWATER/FREE.COM” which forms part of the digital data content portion  604 . In the illustrated embodiment, this access is achieved via a non product-specific portal, embodied in a server  619 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and can be stored in the computerized integrated vehicle information system  606 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of the digital content portion  604  or otherwise.  
         [0217]     Once the user has accessed the product-specific web site identified by the product-specific web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 6  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0218]     A typical feature of the computerized integrated vehicle information systems  606  is a GPS locator  608 . The geographical location coordinates from the GPS locator  608  may be transmitted from the computerized integrated vehicle information system  606  to the non product-specific server  619  and used in such a manner that thereby enhances the appropriate commercial transaction. Such enhancement may include directing the user to the nearest product-specific facility, or enable the non product-specific server  619  to notify a product-specific facility of the whereabouts of a user.  
         [0219]     As illustrated in  FIG. 6 , the user may alternatively wish to transfer the digital content portion  604  to a hand-held mobile communicator  614 , such as an appropriately equipped mobile telephone or personal digital assistant, for use independent of the computerized integrated vehicle information system  606 . In accordance with a preferred embodiment of the present invention, the user can issue a command typically orally, such as “TRANSFER”, which is received by either the computerized integrated vehicle information system  606  or by mobile communicator  614 , here preferably a Bluetooth, web-enabled PDA. Once actuated in response to receipt of the “TRANSFER” command, the captured digital content portion  604  is supplied from computerized integrated vehicle information system  606  to the mobile communicator  614 , as indicated symbolically at reference numeral  616 .  
         [0220]     The mobile communicator display  616  can list subject titles of other such capture events captured in a similar manner as described herein. Thus capture event #1 concerns a news item, capture event #2 concerns a book, and capture event #3 concerns water. Further information contained in the inaudible non-audio content portion  604  and pertaining to the captured event may be displayed on alternative menus on the mobile communicator display  616  as shown in  FIG. 6 .  
         [0221]     As illustrated in  FIG. 6 , the mobile communicator  614  accesses a product-specific web site located on a product-specific server  628  identified by the product-specific web address “WWW.MWATERFREE.COM” which forms part of the digital content portion  604 . In the illustrated embodiment, this access is achieved via a non product-specific portal, embodied in a server  619 , which is accessed via the Internet by use of a non product-specific web address, such as WWW.PORTAL.COM located on non product-specific server  619 . The non product-specific web address need not be broadcast and can be stored in the mobile communicator  614 , such as by means of a cookie. Alternatively, the non product-specific web address may be transferred as part of digital content portion  604  or otherwise as shown symbolically at reference  616 . Alternatively, where the mobile communicator  614  has cellular telephone capabilities the user, upon issuing a command, typically orally, such as “CONTACT” to access a product-specific telephone destination center  617  identified by the product-specific telephone number “1-800-WATER4U” which forms part of the product-specific information of digital content portion  604 . In the illustrated embodiment, this access is achieved via the non product-specific telephone center  624  by use of a non product-specific telephone number, such as “1-800-864-2222”. The non product-specific telephone center number need not be broadcast and can be stored in the mobile communicator  614 , by means such as a cookie or SMS.  
         [0222]     A typical data set representing the contents of a communication sent by the mobile communicator  614  and received by a non product-specific server  615  appears in  FIG. 20D  as described herein below with reference to  FIG. 25 .  
         [0223]     In accordance with a preferred embodiment of the present invention, the database  620  may be provided which may receive all or part of the digital content portion  647  via a computer network communication, as from a computer  622 , associated with the broadcast facility  600  via the non product-specific portal server  619 . This database  620  is preferably coupled to the non product-specific server  619  so as to collect and correlate user information, including cellular location information supplied by the cellular operators, and activities in connection with given digital content portions  604 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 6 .  
         [0224]     A typical data set representing the contents of the communication from the non product-specific server  619 , indicating those portions stored in database  620  appears in  FIG. 20E  as described herein below with reference to  FIG. 25 .  
         [0225]     It is appreciated that a non product-specific telephone center  624  or other user contact interface may be provided alternatively or in addition to non product-specific server  619  and may thus be coupled to database  620 .  
         [0226]     It is further appreciated that the non product-specific telephone center  624  or other user contact interface may be provided alternatively or in addition to server  619  and may thus be coupled to database  620 . Typically the portal server  619 , the non product-specific telephone center  624  and the database  620  are provided by a non-product specific communication facility  626 .  
         [0227]     Reference is now made to  FIG. 7 , which is a simplified pictorial illustration of a methodology and system for accessing information using both non-product specific information and product-specific information received wirelessly and non-wirelessly by a user in accordance with a further preferred embodiment of the present invention. As seen in  FIG. 7 , there is provided a system and methodology wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility  700 , such as an FM broadcast facility or a satellite radio facility. Non product-specific information is to be understood as information which is not necessarily applicable to accessing a given product or service, while product-specific information is to be understood as information which is applicable to accessing a given product or service.  
         [0228]     In the illustrated embodiment of  FIG. 7 , the radio broadcast facility, represented by an antenna tower designated by reference numeral  700 , is a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol. Alternatively or additionally the radio broadcast facility may be a digital radio broadcast facility or a satellite broadcast facility such as XMRADIO. As illustrated in  FIG. 7 , the broadcast message includes an audible audio content portion, designated by reference numeral  701 , which says “FREE MINERAL WATER—BUY NOW!!” and an inaudible non-audio content portion, designated by reference numeral  712 , which contains at least the following information: “RADIO NY FREE WATER WWW.PORTAL.COM #1234#”, where the web address WWW.PORTAL.COM is a non product-specific web address and #1234# is coded product-specific information. The inaudible non-audio content portion  712  is preferably a subcarrier content portion when the radio broadcast facility is an FM broadcast facility having a subcarrier broadcast functionality.  
         [0229]     The broadcast message may be received by a receiver, for example, a satellite  702  that retransmits the broadcast message to a further receiver, for example a satellite receiver dish  703 . The broadcast message is transferred by wired means to a head-end station  704 . A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  700  and received by headend station  712  appears in  FIG. 21A  as described herein below with reference to  FIG. 25 .  
         [0230]     The combined transmission signal for radio, television, and PC is transferred by means of a cable communicator  705  to a user&#39;s domicile  706 . A set-top box deplexer  707  provides connectivity input for a cable television  708 , and cable-connected PC  709  and a cable-connected radio  710 . The audible audio content portion  701  is broadcast via the cable radio  710  simultaneous to which at least part of the inaudible non-audio content portion  712  is shown on a dedicated cable channel on the cable television display screen  718 . In  FIG. 7 , for example only the product description and broadcast station identity part of content portion  712  is shown as being supplied, it being understood that any other part of content portion  712  may be alternatively or additionally supplied.  
         [0231]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  700 , indicating that portion displayed by radio  710  appears in  FIG. 21B  as described herein below with reference to  FIG. 25 .  
         [0232]     Concurrent, or any time previous, with the broadcasting of the broadcast message, full product-specific information  711  and, but not necessarily, other information pertaining to the broadcast message corresponding to the product-specific code contained in portion  712  can be transmitted via a computer network communication, as from a computer  713 , associated with the broadcast facility  700  to a database  728  via a non product-specific server  720 .  
         [0233]     In response to hearing the audible audio content portion  701 , “FREE MINERAL WATER—BUY NOW!!”, the user may issue a command, typically manually via the remote control device  722  that actuates a hyperlink connection back up in the cable communicator  705  to the head-end station  704 .  
         [0234]     In the illustrated embodiment,  FIG. 7 , shows an example wherein a user actuates the hyperlink via the cable television remote device  722  to access a product-specific web site located on a server  724  identified by the product-specific web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this product-specific access is achieved via a non product-specific portal, embodied in the server  720 , which is accessed from the head-end station  704  via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address may be broadcast as part of content portion  712  or otherwise.  
         [0235]     A typical data set representing the contents of the inaudible non-audio content portion transmitted by broadcast facility  700 , indicating those portions displayed by television  708  appears in  FIG. 21C  as described herein below with reference to  FIG. 25 .  
         [0236]     The product-specific code, shown for example as #1234#, is transmitted back up the cable  705  from the set-top box  707  together with the non-product-specific web address WWW.PORTAL.COM to the head-end station  704 . The product-specific code is received by the non product-specific portal server  720  and sent to the database  728 . The product-specific code is matched in the database  728  to the content information  711  received from the computer  713  associated with the broadcast facility  700 . The matched product-specific web address WWW.MWATER/FREE.COM that results is accessed via the non product-specific portal server  720 .  
         [0237]     A typical data set representing the contents of a communication sent by the headend facility  704  and received by a non product-specific server  720  appears in  FIG. 21D  as described herein below with reference to  FIG. 25 .  
         [0238]     It is appreciated that displaying the inaudible non-audio content portion  712  and accessing an associated URL via cable television  718 , according to the embodiment illustrated in  FIG. 7 , can also be performed via a cable-connected PC  709 . It is further appreciated that the audible audio content portion  701  can be made audible via the cable television  705  and alternatively via the cable-connected PC  709 .  
         [0239]     Once the user has accessed the product-specific web site identified by the product-specific web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 7  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0240]     In accordance with a preferred embodiment of the present invention, The database  728  is preferably also coupled to the non product-specific server  720  so as to collect and correlate user information and activities in connection with given content portions  712 , in order to enable suitable payments to be made among the various parties to the activities illustrated in  FIG. 7 .  
         [0241]     A typical data set representing the contents of the communication from the non product-specific server  720 , indicating those portions stored in database  728  appears in  FIG. 21E  as described herein below with reference to  FIG. 25 .  
         [0242]     Typically the portal server  720 , and the database  728  are provided by a non-product specific communication facility  730 .  
         [0243]     Reference is now made to  FIGS. 8A, 8B ,  8 C,  8 D,  8 E &amp;  8 F which are simplified functional block diagrams of six alternative embodiments of the system of  FIG. 1 . As seen in  FIG. 8A , there is provided a system and methodology of the type shown in  FIG. 1 , wherein a commercial message is broadcast by a radio broadcast facility, such as an FM or digital broadcast facility.  
         [0244]     In the illustrated embodiment of  FIG. 8A , the radio broadcast facility  100  ( FIG. 1 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  810 , receiving an audio signal input, as well as a data signal processor  812 , receiving a data signal input. Outputs of processors  810  and  812  are supplied to a signal synchronizer  814 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  816 .  
         [0245]     As illustrated in  FIG. 1 , the broadcast message preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0246]     The broadcast message may be received, for example, by a radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8A , the radio is a non-standard radio including a signal receiver  820  which outputs to a signal separator  822 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  824  and a data signal processor  826 . The output of the audio signal processor  824  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ).  
         [0247]     The output of the data signal processor  826  is supplied to a data signal separator  828  which may provide a visible output to a suitable radio display, such as display  112  ( FIG. 1 ). It is a particular feature of the present invention that the data signal separator  828  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  830 . Such storage may be, but need not necessarily be, governed by a switch  832  controlled by an operator using an operator interface  834 .  
         [0248]     In the example shown in  FIG. 8A , the operator interface  834  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator  828  is stored in storage medium  830 .  
         [0249]     Additionally or alternatively, a switch  836  may be provided at an output of storage medium  830  and may be actuated by an operator using operator interface  834 . The operation of switch  836  may be similar to that of switch  832 , the only difference in their effect being that switch  832  governs storage of the non-audio, non-visible output, while switch  836  governs supply thereof to a transceiver  838 .  
         [0250]     The non-audio, non-visible output transmitted by transceiver  838  may be received by a transceiver  840  forming part of the mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  838  and  840  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0251]     The output of transceiver  840  is preferably supplied to a data signal processor  842 . The output of the data signal processor  842  may be supplied to a data signal separator  844 , which may provide a visible data output which may be displayed on a screen  115  of the mobile communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  846 . In the context of  FIG. 1 , the contact information output may include, for example, a web address such as “WWW.MWATER/FREE.COM” and/or a telephone number. Such storage may be, but need not necessarily be, governed by a switch  848  controlled by an operator using an operator interface  850 .  
         [0252]     In the example shown in  FIG. 8A , the operator interface  850  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output of data signal separator  844  is stored in storage medium  846 .  
         [0253]     Additionally or alternatively, a switch  852  may be provided at an output of storage medium  846  and may be actuated by an operator using operator interface  850 . The operation of switch  852  may be similar to that of switch  848 , the only difference in their effect being that switch  848  governs storage of the contact information output, while switch  852  governs supply thereof to a transceiver  854 .  
         [0254]     Transceiver  854  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0255]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  854  on the basis of part or all of the contact information output from data signal separator  844 .  
         [0256]     A GPS device  855  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  854   
         [0257]      FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  114 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise.  
         [0258]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0259]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  844  via a computer network communication, and from data signal processor  812 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  856 . The facilitator  856  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  858  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  856  may be operated by the operator of communication facility  130  or by another entity.  
         [0260]     The facilitator  856  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  858  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  856  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  858  and an advertiser.  
         [0261]     Turning to  FIG. 8B , there is provided a system and methodology of the type shown in  FIG. 1 , wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility.  
         [0262]     In the illustrated embodiment of  FIG. 8B , the radio broadcast facility  100  ( FIG. 1 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  910 , receiving an audio signal input, as well as a data signal processor  912 , receiving a data signal input. Outputs of processors  910  and  912  are supplied to a signal synchronizer  914 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  916 .  
         [0263]     As illustrated in  FIG. 1 , the broadcast message, preferably includes an audible audio content portion, and the inaudible non-audio subcarrier content portion.  
         [0264]     The broadcast message may be received, for example, by radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8B , the radio is a non-standard radio including a signal receiver  920  which outputs to a signal separator  922 , which is operative to separate the received signal into audio and data portions and are processed respectively by an audio signal processor  924  and a data signal processor  926 . The output of the audio signal processor  924  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ).  
         [0265]     The output of the data signal processor  926  is supplied to a data signal separator  928  which may provide a visible data output to a suitable radio display, such as display  112  ( FIG. 1 ). It is a particular feature of the present invention that the data signal separator  928  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  930  and is provided to a transceiver  938 .  
         [0266]     The non-audio, non-visible output transmitted by transceiver  938  may be received by a transceiver  940  forming part of a mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  938  and  940  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0267]     The output of transceiver  940  may be supplied to a storage medium  942 . Such storage may be, but need not necessarily be, governed by a switch  944  controlled by an operator using an operator interface  946 .  
         [0268]     In the example shown in  FIG. 1 , the operator interface  946  may be speech actuated, such that when the operator says. “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator is stored in storage medium  942 .  
         [0269]     Additionally or alternatively, a switch  948  may be provided at an output of storage medium  942  and may be actuated by an operator using operator interface  946 . The operation of switch  948  may be similar to that of switch  944 , the only difference in their effect being that switch  948  governs storage of the non-audio, non-visible output, while switch  944  governs supply thereof to a data signal processor  950 .  
         [0270]     The output of the data signal processor  950  may be supplied to a data signal separator  952 , which may provide a visible output which may be displayed on a screen  115  of the mobile communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  954 . In the context of  FIG. 1 , the contact information output may include, for example, a web address such as “WWW.MWATER/FREE.COM” or a telephone number. Such storage may be, but need not necessarily be, governed by a switch  956  controlled by an operator using an operator interface  958 .  
         [0271]     In the example shown in  FIG. 1 , the operator interface  958  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output is stored in storage medium  954 .  
         [0272]     Additionally or alternatively, a switch  960  may be provided at an output of storage medium  954  and may be actuated by an operator using operator interface  958 . The operation of switch  960  may be similar to that of switch  956 , the only difference in their effect being that switch  956  governs storage of the contact information output, while switch  960  governs supply thereof to a transceiver  962 .  
         [0273]     A GPS device  955  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  962 .  
         [0274]     Transceiver  962  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0275]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  962  on the basis of part or all of the contact information output from data signal separator  952 .  
         [0276]      FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  114 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise.  
         [0277]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0278]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  952  via a computer network communication, and from data signal processor  950 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  964 . The facilitator  964  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  964  preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  966  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  964  may be operated by the operator of communication facility  130  or by another entity.  
         [0279]     The facilitator  964  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  966  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  964  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  966  and an advertiser.  
         [0280]     In the illustrated embodiment of  FIG. 8C , the radio broadcast facility  100  ( FIG. 1 ), typically a digital broadcast facility, includes a voice to data processor  1010 , receiving an audio signal input. The output of processor  1010  and a data signal input are supplied to a digital signal processor  1014 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a digital transmitter  1016 .  
         [0281]     As illustrated in  FIG. 1 , the broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0282]     The digital broadcast message may be received, for example, by a radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8C , the radio is a non-standard digital radio including a digital signal receiver  1020  which outputs to a digital signal processor  1022 . The processed signal is delivered to a digital signal separator  1024  which is operative to separate the received digital signal into audio and data portions which are processed respectively by a data to voice processor  1026  and a data signal separator  1028 . The output of the data to voice processor  1026  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ).  
         [0283]     The output of the data signal separator  1028  may provide a visible data output to a suitable radio display, such as display  112  ( FIG. 1 ). It is a particular feature of the present invention that the data signal separator  1028  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  1030 . Such storage may be, but need not necessarily be, governed by a switch  1032  controlled by an operator using an operator interface  1034 .  
         [0284]     In the example shown in  FIG. 1 , the operator interface  1034  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator is stored in storage medium  1030 .  
         [0285]     Additionally or alternatively, a switch  1036  may be provided at an output of storage medium  1030  and may be actuated by an operator using operator interface  1034 . The operation of switch  1036  may be similar to that of switch  1032 , the only difference in their effect being that switch  1032  governs storage of the non-audio, non-visible output, while switch  1036  governs supply thereof to a transceiver  1038 .  
         [0286]     The non-audio, non-visible output transmitted by transceiver  1038  may be received by a transceiver  1040  forming part of a mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  1038  and  1040  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0287]     The output of transceiver  1040  may be supplied to a data signal processor  1050 . The output of the data signal processor  1050  may be supplied to a data signal separator  1052 , which may provide a visible output which may be displayed on a screen of the mobile communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  1054 . In the context of  FIG. 1 , the contact information output may include, for example, a web address such as “WWW.MWATER/FREE.COM” or a telephone number. Such storage may be, but need not necessarily be, governed by a switch  1056  controlled by an operator using an operator interface  1058 .  
         [0288]     In the example shown in  FIG. 1 , the operator interface  1058  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output is stored in storage medium  1054 .  
         [0289]     Additionally or alternatively, a switch  1060  may be provided at an output of storage medium  1054  and may be actuated by an operator using operator interface  1058 . The operation of switch  1060  may be similar to that of switch  1056 , the only difference in their effect being that switch  1056  governs storage of the contact information output, while switch  1060  governs supply thereof to a transceiver  1062 .  
         [0290]     A GPS device  1055  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  1062 .  
         [0291]     Transceiver  1062  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0292]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  1062  on the basis of part or all of the contact information output from data signal separator  1052 .  
         [0293]      FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  114 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise.  
         [0294]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0295]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  1052  via a computer network communication, and from data signal processor  1050 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1068 . The facilitator  1068  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1066  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  1068  may be operated by the operator of communication facility  130  or by another entity.  
         [0296]     The facilitator  1068  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1066  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  1068  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  1066  and an advertiser.  
         [0297]     In the illustrated embodiment of  FIG. 8D , the radio broadcast facility  100  ( FIG. 1 ), typically a digital broadcast facility, includes a voice to data processor  1110 , receiving an audio signal input. Output of processor  1110  and data signal input are supplied to a signal processor  1114 , which combines these outputs with suitable synthesis therebetween and supplies a combined output to a transmitter  1116 .  
         [0298]     As illustrated in  FIG. 1 , the digitized broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0299]     The broadcast message may be received, for example, by a radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8D , the radio is a non-standard radio including a signal receiver  1120  which outputs to a signal processor  1122 . The processed signal is delivered to a signal separator  1124  which is operative to separate the received signal into audio and data portions which are processed respectively by a data to voice processor  1126  and a data signal separator  1128 . The output of the data to voice processor  1126  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ).  
         [0300]     The output of the signal processor  1124  is supplied to a data signal separator  1128  which may provide a visible data output to a suitable radio display, such as display  112  ( FIG. 1 ). It is a particular feature of the present invention that the data signal separator  1128  also provides a non-audio, non-visible output, which may be provided to a transceiver  1138 .  
         [0301]     The non-audio, non-visible output transmitted by transceiver  1138  may be received by a transceiver  1140  forming part of a mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  1138  and  1140  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0302]     The output of transceiver  1140  may be supplied to a storage medium  1142  but need not necessarily be, governed by a switch  1144  controlled by an operator using an operator interface  1146 .  
         [0303]     In the example shown in  FIG. 1 , the operator interface  1146  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator is stored in storage medium  1142 .  
         [0304]     Additionally or alternatively, a switch  1148  may be provided at an output of storage medium  1142  and may be actuated by an operator using operator interface  1146 . The operation of switch  1148  may be similar to that of switch  1144 , the only difference in their effect being that switch  1148  governs storage of the non-audio, non-visible output, while switch  1144  governs supply thereof to a data signal processor  1150 .  
         [0305]     The output of the data signal processor  1150  may be supplied to a data signal separator  1152 , which may provide a visible output which may be displayed on a screen  115  of the mobile communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  1154 . In the context of  FIG. 1 , the contact information output may include, for example, a product-specific web address such as “WWW.MWATER/FREE.COM” or a product-specific telephone number. Such storage may be, but need not necessarily be, governed by a switch  1156  controlled by an operator using an operator interface  1158 .  
         [0306]     In the example shown in  FIG. 1 , the operator interface  1158  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output is stored in storage medium  1154 .  
         [0307]     Additionally or alternatively, a switch  1160  may be provided at an output of storage medium  1154  and may be actuated by an operator using operator interface  1158 . The operation of switch  1160  may be similar to that of switch  1156 , the only difference in their effect being that switch  1156  governs storage of the contact information output, while switch  1160  governs supply thereof to a transceiver  1162 .  
         [0308]     A GPS device  1155  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  1162 .  
         [0309]     Transceiver  1162  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0310]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  1162  on the basis of part or all of the contact information output from data signal separator  1152 .  
         [0311]      FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, to access a web site identified by the product-specific web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a non product-specific portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise. Alternatively the non product-specific web address need not be broadcast and may stored in the mobile communicator  114 , such as by means of a cookie.  
         [0312]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0313]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  1152  via a computer network communication, and from data signal processor  1150 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1164 . The facilitator  1164  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1166  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  1164  may be operated by the operator of communication facility  130  or by another entity.  
         [0314]     The facilitator  1164  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1166  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  1164  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  1166  and an advertiser.  
         [0315]     In the illustrated embodiment of  FIG. 8E , the radio broadcast facility  100  ( FIG. 1 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1210 , receiving an audio signal input, as well as a data signal processor  1212 , receiving a data signal input. Outputs of processors  1210  and  1212  are supplied to a signal synchronizer  1214 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1216 .  
         [0316]     As illustrated in  FIG. 1 , the broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0317]     The broadcast message may be received, for example, by a radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8E , the radio may be a conventional RDS enabled radio, such as a JVC CH-KP950R, including a signal receiver  1220  which outputs to a signal separator  1222 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1224  and a data signal processor  1226 . The output of the audio signal processor  1224  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ) and the output of the data signal processor  1226  may provide a visible data output to a suitable radio display, such as display  112  ( FIG. 1 ). Alternatively, radio  126  may be a conventional non-RDS enabled radio, such as a Pioneer KEH-1900, which does not include a signal separator or a data signal processor.  
         [0318]     It is typical of conventional radios  106  that a local signal is transmitted from the signal receiver  1220  over short distances typically 3 feet. In accordance with a preferred embodiment of the present invention, this local signal is employed by a wireless interface assembly  1227  to provide contact information from the radio  106  to the mobile communicator  114  ( FIG. 1 ).  
         [0319]     Interface assembly  1227 , which is not shown in  FIG. 1 , may reside anywhere within the local signal reception range of the radio  106  and may be a separate element or may be integrated with a mobile communicator or in any other suitable vehicle element.  
         [0320]     Interface assembly  1227  preferably includes a local signal receiver  1228 , which receives the local signal from radio  106  and configures a tuner  1226  to the identical frequency of the signal receiver  1220  in radio  106  ( FIG. 1 ). This allows the signal receiver  1228  to receive the identical broadcast message as signal receiver  1220 . The tuned frequency number can be made visible on a display such as an LED display  1229 . It is a particular feature of the present invention that the frequency of the tuner  1226  may be manually locked by means of a frequency lock  1230  via a switch  1232  operated by an operator interface  1234 , typically a touch button.  
         [0321]     The signal receiver  1228  provides the signal received from the transmitter  1216  to a signal separator  1236  that isolates therefrom a non-audio, non-visible output. The non-audio, non-visible output is received by a data signal processor  1238  which outputs to a data signal separator  1240 , the output of which may be stored in a signal storage medium  1242 . Such storage may be but need not necessarily be governed by a switch  1244  controlled by an operator using an operator interface  1246 .  
         [0322]     In the example shown in  FIG. 8E , the operator interface  1246  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator is stored in storage medium  1242 .  
         [0323]     Additionally or alternatively, a switch  1248  may be provided at an output of storage medium  1242  and may be actuated by an operator using operator interface  1246 . The operation of switch  1248  may be similar to that of switch  1244 , the only difference in their effect being that switch  1244  governs storage of the non-audio, non-visible output, while switch  1248  governs supply thereof to a transceiver  1250 .  
         [0324]     The non-audio, non-visible output transmitted by transceiver  1250  may be received by a transceiver  1260  forming part of a mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  1250  and  1260  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link a Bluetooth communication link or another short range communication link.  
         [0325]     The output of transceiver  1260  is preferably supplied to a data signal processor  1262 . The output of the data signal processor  1262  may be supplied to a data signal separator  1264 , which may provide a visible data output which may be displayed on a screen  115  of the mobile-communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  1266 . In the context of  FIG. 1 , the contact information output may include, for example, a web address such as “WWW.MWATER/FREE.com” and/or a telephone number. Such storage may be, but need not necessarily be, governed by a switch  1268  controlled by an operator using an operator interface  1270 .  
         [0326]     In the example shown in  FIG. 1 , the operator interface  1270  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output is stored in storage medium  1266 .  
         [0327]     Additionally or alternatively, a switch  1272  may be provided at an output of storage medium  1266  and may be actuated by an operator using operator interface  1270 . The operation of switch  1272  may be similar to that of switch  1268 , the only difference in their effect being that switch  1268  governs storage of the contact information output, while switch  1272  governs supply thereof to a transceiver  1274 .  
         [0328]     A GPS device  1255  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  1274 .  
         [0329]     Transceiver  1274  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0330]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  1274  on the basis of part or all of the contact information output from data signal separator  1264 .  FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant, to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  114 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise.  
         [0331]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0332]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  1264  via a computer network communication, and from data signal processor  1262 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1276 . The facilitator  1276  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1278  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  1276  may be operated by the operator of communication facility  130  or by another entity.  
         [0333]     The facilitator  1276  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1278  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  1276  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  1278  and an advertiser.  
         [0334]     In the illustrated embodiment of  FIG. 8F , the radio broadcast facility  100  ( FIG. 1 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1310 , receiving an audio signal input, as well as a data signal processor  1312 , receiving a data signal input. Outputs of processors  1310  and  1312  are supplied to a signal synchronizer  1314 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1316 .  
         [0335]     As illustrated in  FIG. 1 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio subcarrier content portion.  
         [0336]     The broadcast message may be received, for example, by a radio  106  ( FIG. 1 ), typically located in a vehicle. As seen in  FIG. 8F , the radio is a standard radio including a signal receiver  1320  which outputs to a signal separator  1322 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1324  and a data signal processor  1326 . The output of the audio signal processor  1324  may be heard by a user via a speaker, such as speaker  110  ( FIG. 1 ) and the output of the data signal processor  1326  may provide a visible data output to a suitable radio display, such as display  112  ( FIG. 1 ).  
         [0337]     It is typical of such radios  106  as illustrated in  FIG. 1  that a local signal is transmitted from the signal receiver  1320  over short distances, typically 3 ft. This local signal is detected by a local signal tuner device  1322  not shown in  FIG. 1  but that may reside in the radio  106   FIG. 1 ), in the mobile communicator  114  ( FIG. 1 ), or in close proximity to these.  
         [0338]     The local signal issuing from radio  106  is detected by a local signal receiver  1324  that configures a tuner  1326  to the identical frequency of the signal receiver  1320  in radio  106  ( FIG. 1 ). This allows the signal receiver  1328  to receive the identical broadcast message as signal receiver  1320 . The tuned frequency number can be made visible on a display such as an LED display (not shown). It is a particular feature of the present invention that the frequency of the tuner  1326  maybe manually locked by means of a frequency lock  1330  via a switch  1332  operated by an operator interface  1334 , typically a touch button.  
         [0339]     The signal receiver  1328  passes on the signal received from the transmitter  1316  to a signal separator  1336  that separates a non-audio, non-visible output from the audio signal. The non-audio, non-visible output is received by a data signal processor  1338  and is subsequently received by a data signal separator  1340  the output of which is received by a transceiver  1342 .  
         [0340]     The non-audio, non-visible output transmitted by transceiver  1342  may be received by a transceiver  1344  forming part of a mobile communicator  114  ( FIG. 1 ). It is appreciated that transceivers  1342  and  1344  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0341]     The output from the transceiver  1344  may be stored in a signal storage medium  1346 . Such storage may be but need not necessarily be controlled by a switch  1348  controlled by an operator using an operator interface  1350 .  
         [0342]     In the example shown in  FIG. 1 , the operator interface  1350  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 1 , the non-audio, non-visible output of data signal separator is stored in storage medium  1346 .  
         [0343]     Additionally or alternatively, a switch  1352  may be provided at an output of storage medium  1346  and may be actuated by an operator using operator interface  1350 . The operation of switch  1352  may be similar to that of switch  1348 , the only difference in their effect being that switch  1348  governs storage of the non-audio, non-visible output, while switch  1352  governs supply thereof to a data signal processor  1362 .  
         [0344]     The output of the data signal processor  1362  may be supplied to a data signal separator  1364 , which may provide a visible data output which may be displayed on a screen of the mobile communicator  114  and also provides a contact information output, which may be stored in a signal storage medium  1366 . In the context of  FIG. 1 , the contact information output may include, for example, a web address such as “WWW.MWATER/FREE.com” and/or a telephone number. Such storage may be, but need not necessarily be, governed by a switch  1368  controlled by an operator using an operator interface  1370 .  
         [0345]     In the example shown in  FIG. 1 , the operator interface  1370  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 1 , the contact information output is stored in storage medium  1366 .  
         [0346]     Additionally or alternatively, a switch  1372  may be provided at an output of storage medium  1366  and may be actuated by an operator using operator interface  1370 . The operation of switch  1372  may be similar to that of switch  1368 , the only difference in their effect being that switch  1368  governs storage of the contact information output, while switch  1372  governs supply thereof to a transceiver  1374 .  
         [0347]     A GPS device  1375  may be associated with the mobile communicator  114  and may transmit the user&#39;s geographic coordinates to the server  119  via the transceiver  1374 .  
         [0348]     Transceiver  1374  preferably includes a wireless modem which is enabled to communicate via the Internet with server  119  ( FIG. 1 ), which in turn communicates with database  126  ( FIG. 1 ).  
         [0349]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 1 , the user may at any time actuate the mobile communicator  114  to establish contact via transceiver  1374  on the basis of part or all of the contact information output from data signal separator  1364 .  
         [0350]      FIG. 1  shows an example wherein a user actuates the mobile communicator  114 , typically embodied as a web-enabled wireless personal digital assistant to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the content information output. In the illustrated embodiment, this access is achieved via a portal, embodied in server  119 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the mobile communicator  114 , such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  104  ( FIG. 1 ) or otherwise.  
         [0351]     Once the user has accessed the web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 1 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0352]     In accordance with a preferred embodiment of the present invention, database  126  may receive all or part of the content information output from data signal separator  1364  via a computer network communication, and from data signal processor  1362 . Database  126  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1378 . The facilitator  1378  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1376  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . The facilitator  1378  may be operated by the operator of communication facility  130  or by another entity.  
         [0353]     The facilitator  1378  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  100  ( FIG. 1 ) a user, a supplier of goods or services  1376  and various elements of communication facility  130  ( FIG. 1 ) such as database  126 , server  119  and telephone center  124 . Though it is appreciated that the facilitator  1378  may provide payment arrangements between two or more of a broadcast facility  100  ( FIG. 1 ), a user, a supplier of goods or services  1376  and an advertiser.  
         [0354]     Reference is now made to  FIGS. 9A, 9B ,  9 C,  9 D,  9 E &amp;  9 F are simplified functional block diagrams of six alternative embodiments of the system of  FIG. 2 . As seen in  FIG. 9A , there is provided a system and methodology of the type shown in  FIG. 2 , wherein a commercial message is broadcast by a radio broadcast facility, such as an FM or digital broadcast facility.  
         [0355]     In the illustrated embodiment of  FIG. 9A , the radio broadcast facility  200  ( FIG. 2 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1410 , receiving an audio signal input, as well as a data signal processor  1412 , receiving a data signal input. Outputs of processors  1410  and  1412  are supplied to a signal synchronizer  1414 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1416 .  
         [0356]     As illustrated in  FIG. 2 , the broadcast message preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0357]     The broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9A , the radio is a non-standard radio including a signal receiver  1420  which outputs to a signal separator  1422 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1424  and a data signal processor  1426 . The output of the audio signal processor  1424  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ).  
         [0358]     The output of the data signal processor  1426  is supplied to a data signal separator  1428  which may provide a visible output to a suitable radio display, such as display  209  ( FIG. 2 ). It is a particular feature of the present invention that the data signal separator  1428  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  1430 . Such storage may be, but need not necessarily be, governed by a switch  1432  controlled by an operator using an operator interface  1434 .  
         [0359]     In the example shown in  FIG. 9A , the operator interface  1434  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator  1428  is stored in storage medium  1430 .  
         [0360]     Additionally or alternatively, a switch  1436  may be provided at an output of storage medium  1430  and may be actuated by an operator using operator interface  1434 . The operation of switch  1436  may be similar to that of switch  1432 , the only difference in their effect being that switch  1432  governs storage of the non-audio, non-visible output, while switch  1436  governs supply thereof to a transceiver  1438 .  
         [0361]     The non-audio, non-visible output transmitted by transceiver  1438  may be received by a transceiver  1440  forming part of a mobile communicator  214  ( FIG. 2 ). It is appreciated that transceivers  1438  and  1440  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0362]     The output of transceiver  1440  is preferably supplied to a data signal processor  1442 . The output of the data signal processor  1442  may be supplied to a data signal separator  1444 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1444  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1446 . As distinct from the embodiment in  FIG. 8A , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1446 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as “1-800-864-2222”. Such storage may be, but need not necessarily be, governed by a switch  1448  controlled by an operator using an operator interface  1450 .  
         [0363]     In the example shown in  FIG. 9A , the operator interface  1450  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1444  is stored in storage medium  1446 .  
         [0364]     Additionally or alternatively, a switch  1452  may be provided at an output of storage medium  1446  and may be actuated by an operator using operator interface  1450 . The operation of switch  1452  may be similar to that of switch  1448 , the only difference in their effect being that switch  1448  governs storage of the product-specific contact information output, while switch  1452  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1454 .  
         [0365]     Transceiver  1454  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0366]     A GPS device  1455  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server  213 .  
         [0367]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1454  on the basis of part or all of the product-specific contact information output from data signal separator  1444  and the non product-specific contact information preferably stored in the storage medium  1446 .  
         [0368]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  230  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0369]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as “A”. The code may be matched against the full product-specific information, shown as  208  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as “B” to the non product-specific server  213 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  217  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0370]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1444  via a computer network communication, as from data signal processor  1412 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1456 . The facilitator  1456  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  1456  preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1458  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . The facilitator  1456  may be operated by the operator of communication facility  226  or by another entity.  
         [0371]     The facilitator  1456  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1458  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1458  and an advertiser.  
         [0372]     Turning to  FIG. 9B , there is provided a system and methodology of the type shown in  FIG. 2 , wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility.  
         [0373]     In the illustrated embodiment of  FIG. 9B , the radio broadcast facility  200  ( FIG. 2 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1510 , receiving an audio signal input, as well as a data signal processor  1512 , receiving a data signal input. Outputs of processors  1510  and  1512  are supplied to a signal synchronizer  1514 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1516 .  
         [0374]     As illustrated in  FIG. 2 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0375]     The broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9B , the radio is a non-standard radio including a signal receiver  1520  which outputs to a signal separator  1522 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1524  and a data signal processor  1526 . The output of the audio signal processor  1524  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ).  
         [0376]     The output of the data signal processor  1526  is supplied to a data signal separator  1528  which may provide a visible data output to a suitable radio display, such as display  209  ( FIG. 2 ). It is a particular feature of the present invention that the data signal separator  1528  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  1530  and is provided to a transceiver  1538 .  
         [0377]     The non-audio, non-visible output transmitted by transceiver  1538  may be received by a transceiver  1540  forming part of a mobile communicator  214  ( FIG. 2 ). It is appreciated that transceivers  1538  and  1540  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0378]     The output of transceiver  1540  may be supplied to a storage medium  1542 . Such storage may be, but need not necessarily be, governed by a switch  1544  controlled by an operator using an operator interface  1546 .  
         [0379]     In the example shown in  FIG. 9B , the operator interface  1546  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator is stored in storage medium  1542 .  
         [0380]     Additionally or alternatively, a switch  1548  may be provided at an output of storage medium  1542  and may be actuated by an operator using operator interface  1546 . The operation of switch  1548  may be similar to that of switch  1544 , the only difference in their effect being that switch  1548  governs storage of the non-audio, non-visible output, while switch  1544  governs supply thereof to a data signal processor  1550 .  
         [0381]     The output of the data signal processor  1550  may be supplied to a data signal separator  1554 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1554  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1556 . As distinct from the embodiment in  FIG. 8B , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1556 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  1558  controlled by an operator using an operator interface  1560 .  
         [0382]     In the example shown in  FIG. 9B , the operator interface  1560  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1554  is stored in storage medium  1556 .  
         [0383]     Additionally or alternatively, a switch  1562  may be provided at an output of storage medium  1556  and may be actuated by an operator using operator interface  1560 . The operation of switch  1562  may be similar to that of switch  1558 , the only difference in their effect being that switch  1558  governs storage of the product-specific contact information output, while switch  1562  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1564 .  
         [0384]     Transceiver  1564  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0385]     A GPS device  1565  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0386]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1564  on the basis of part or all of the product-specific contact information output from data signal separator  1554  and the non product-specific contact information preferably stored in the storage medium  1556 .  
         [0387]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  230  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0388]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  210  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as B to the non product-specific server  213 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  217  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0389]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1554  via a computer network communication, as from data signal processor  1512 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1567 . The facilitator  1567  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  1567  preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1568  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . The facilitator  1567  may be operated by the operator of communication facility  226  or by another entity.  
         [0390]     The facilitator preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1568  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator  1567  may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1568  and an advertiser.  
         [0391]     In the illustrated embodiment of  FIG. 9C , the radio broadcast facility  200  ( FIG. 2 ), typically a digital broadcast facility, includes a voice to data processor  1610 , receiving an audio signal input. The output of processor  1610  and a data signal input are supplied to a digital signal processor  1614 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a digital transmitter  1616 .  
         [0392]     As illustrated in  FIG. 2 , the broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0393]     The digital broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9C , the radio is a non-standard digital radio including a digital signal receiver  1620  which outputs to a digital signal processor  1622 . The processed signal is delivered to a digital signal separator  1624  which is operative to separate the received digital signal into audio and data portions which are processed respectively by a data to voice processor  1626  and a data signal separator  1628 . The output of the data to voice processor  1626  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ).  
         [0394]     The output of the data signal separator  1628  may provide a visible data output to a suitable radio display, such as display  209  ( FIG. 2 ). It is a particular feature of the present invention that the data signal separator  1628  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  1630 . Such storage may be, but need not necessarily be, governed by a switch  1632  controlled by an operator using an operator interface  1634 .  
         [0395]     In the example shown in  FIG. 2 , the operator interface  1634  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator is stored in storage medium  1630 .  
         [0396]     Additionally or alternatively, a switch  1636  may be provided at an output of storage medium  1630  and may be actuated by an operator using operator interface  1634 . The operation of switch  1636  may be similar to that of switch  1632 , the only difference in their effect being that switch  1632  governs storage of the non-audio, non-visible output, while switch  1636  governs supply thereof to a transceiver  1638 .  
         [0397]     The non-audio, non-visible output transmitted by transceiver  1638  may be received by a transceiver  1640  forming part of a mobile communicator  214  ( FIG. 2 ). It is appreciated that transceivers  1638  and  1640  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0398]     The output of transceiver  1640  is preferably supplied to a data signal processor  1642 . The output of the data signal processor  1642  may be supplied to a data signal separator  1644 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1644  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1646 . As distinct from the embodiment in  FIG. 8C , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1646 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  1648  controlled by an operator using an operator interface  1650 .  
         [0399]     In the example shown in  FIG. 9C , the operator interface  1650  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1644  is stored in storage medium  1646 .  
         [0400]     Additionally or alternatively, a switch  1652  may be provided at an output of storage medium  1646  and may be actuated by an operator using operator interface  1650 . The operation of switch  1652  may be similar to that of switch  1648 , the only difference in their effect being that switch  1648  governs storage of the product-specific contact information output, while switch  1652  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1654 .  
         [0401]     Transceiver  1654  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0402]     A GPS device  1655  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0403]     In the illustrated embodiment, which is described functionary hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1654  on the basis of part or all of the product-specific contact information output from data signal separator  1644  and the non product-specific contact information preferably stored in the storage medium  1646 .  
         [0404]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  217  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0405]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  210  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as B to the non product-specific server  217 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  228  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0406]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1644  via a computer network communication, as from data signal processor  1612 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1656 . The facilitator  1656  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  1656  preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1658  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . The facilitator  1656  may be operated by the operator of communication facility  226  or by another entity.  
         [0407]     The facilitator  1656  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1658  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1658  and an advertiser.  
         [0408]     In the illustrated embodiment of  FIG. 9D , the radio broadcast facility  200  ( FIG. 2 ), typically a digital broadcast facility, includes a voice to data processor  1710 , receiving an audio signal input. Output of processor  1710  and data signal input are supplied to a signal processor  1714 , which combines these outputs with suitable synthesis therebetween and supplies a combined output to a transmitter  1716 .  
         [0409]     As illustrated in  FIG. 2 , the digitized broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0410]     The broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9D , the radio is a non-standard radio including a signal receiver  1720  which outputs to a signal processor  1722 . The processed signal is delivered to a signal separator  1724  which is operative to separate the received signal into audio and data portions which are processed respectively by a data to voice processor  1726  and a data signal separator  1728 . The output of the data to voice processor  1726  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ).  
         [0411]     The output of the signal processor  1724  is supplied to a data signal separator  1728  which may provide a visible data output to a suitable radio display, such as display  209  ( FIG. 2 ). The output from the data signal separator  1728  may be supplied to a storage medium  1730 . It is a particular feature of the present invention that the data signal separator  1728  also provides a non-audio, non-visible output, which may be provided to a transceiver  1738 .  
         [0412]     The non-audio, non-visible output transmitted by transceiver  1738  may be received by a transceiver  1740  forming part of a mobile communicator  214  ( FIG. 2 ). It is appreciated that transceivers  1738  and  1740  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0413]     The output of transceiver  1740  may be supplied to a storage medium  1742 . but need not necessarily be, governed by a switch  1744  controlled by an operator using an operator interface  1746 .  
         [0414]     In the example shown in  FIG. 9D , the operator interface  1746  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator is stored in storage medium  1742 .  
         [0415]     Additionally or alternatively, a switch  1748  may be provided at an output of storage medium  1742  and may be actuated by an operator using operator interface  1746 . The operation of switch  1748  may be similar to that of switch  1744 , the only difference in their effect being that switch  1748  governs storage of the non-audio, non-visible output, while switch  1744  governs supply thereof to a data signal processor  1750 .  
         [0416]     The output of the data signal processor  1750  may be supplied to a data signal separator  1752 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1752  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1756 . As distinct from the embodiment in  FIG. 8D , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1756 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  1758  controlled by an operator using an operator interface  1760 .  
         [0417]     In the example shown in  FIG. 9D , the operator interface  1760  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1754  is stored in storage medium  1756 .  
         [0418]     Additionally or alternatively, a switch  1762  may be provided at an output of storage medium  1756  and may be actuated by an operator using operator interface  1760 . The operation of switch  1762  may be similar to that of switch  1758 , the only difference in their effect being that switch  1758  governs storage of the product-specific contact information output, while switch  1762  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1764 .  
         [0419]     Transceiver  1764  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0420]     A GPS device  1765  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0421]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1764  on the basis of part or all of the product-specific contact information output from data signal separator  1754  and the non product-specific contact information preferably stored in the storage medium  1756 .  
         [0422]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  230  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0423]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  210  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as B to the non product-specific server  213 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  217  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0424]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1754  via a computer network communication, as from data signal processor  1712 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1767 . The facilitator  1767  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1768  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . The facilitator  1767  may be operated by the operator of communication facility  226  or by another entity.  
         [0425]     The facilitator preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1768  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1768  and an advertiser. In the illustrated embodiment of  FIG. 9E , the radio broadcast facility  200  ( FIG. 2 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1810 , receiving an audio signal input, as well as a data signal processor  1812 , receiving a data signal input. Outputs of processors  1810  and  1812  are supplied to a signal synchronizer  1814 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1816 .  
         [0426]     As illustrated in  FIG. 2 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0427]     The broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9E , the radio may be a conventional RDS enabled radio, such as a JVC CH-KP950R, including a signal receiver  1820  which outputs to a signal separator  1822 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1824  and a data signal processor  1826 . The output of the audio signal processor  1824  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ) and the output of the data signal processor  1826  may provide a visible data output to a suitable radio display, such as display  209  ( FIG. 2 ). Alternatively, radio  206  may be a conventional non-RDS enabled radio, such as a Pioneer KEH-1900, which does not include a signal separator or a data signal processor.  
         [0428]     It is typical of conventional radios  206  that a local signal is transmitted from the signal receiver  1820  over short distances typically 3 feet. In accordance with a preferred embodiment of the present invention, this local signal is employed by a wireless interface assembly  1827  to provide contact information from the radio  206  to the mobile communicator  214  ( FIG. 2 ).  
         [0429]     Interface assembly  1827 , which is not shown in  FIG. 2 , may reside anywhere within the local signal reception range of the radio  206  and may be a separate element or may be integrated with a mobile communicator or in any other suitable vehicle element.  
         [0430]     Interface assembly  1827  preferably includes a local signal receiver  1828 , which receives the local signal from radio  206  and configures a tuner  1829  to the identical frequency of the signal receiver  1820  in radio  206  ( FIG. 2 ). This allows the signal receiver  1830  in the interface assembly to receive the identical broadcast message as signal receiver  1820  from transmitter  1816 . The tuned frequency number can be made visible on a display such as an LED display (not shown). It is a particular feature of the present invention that the frequency of the tuner  1829  may be manually locked by means of a frequency lock  1831  via a switch  1832  operated by an operator interface  1834 , typically a touch button. Alternatively the frequency lock  1831  maybe operated automatically.  
         [0431]     The signal receiver  1828  provides the signal received from the transmitter  1816  to a signal separator  1836  that isolates therefrom a non-audio, non-visible output. A data signal processor receives the non-audio, non-visible output  1838  which outputs to a data signal separator  1840 , the output of which may be stored in a signal storage medium  1842 . Such storage may be but need not necessarily be governed by a switch  1844  controlled by an operator using an operator interface  1846 .  
         [0432]     In the example shown in  FIG. 9E , the operator interface  1846  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator is stored in storage medium  1842 .  
         [0433]     Additionally or alternatively, a switch  1848  may be provided at an output of storage medium  1842  and may be actuated by an operator using operator interface  1846 . The operation of switch  1848  may be similar to that of switch  1844 , the only difference in their effect being that switch  1844  governs storage of the non-audio, non-visible output, while switch  1848  governs supply thereof to a transceiver  1850 .  
         [0434]     The non-audio, non-visible output transmitted by transceiver  1850  may be received by a transceiver  1860  forming part of a mobile communicator  214  ( FIG. 2 ). It is appreciated that transceivers  1850  and  1860  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0435]     The output of transceiver  1860  is preferably supplied to a data signal processor  1862 . The output of the data signal processor  1862  may be supplied to a data signal separator  1864 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1864  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1866 . As distinct from the embodiment in  FIG. 8E , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1866 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  1868  controlled by an operator using an operator interface  1870 .  
         [0436]     In the example shown in  FIG. 9E , the operator interface  1870  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1864  is stored in storage medium  1866 .  
         [0437]     Additionally or alternatively, a switch  1872  may be provided at an output of storage medium  1866  and may be actuated by an operator using operator interface  1870 . The operation of switch  1872  may be similar to that of switch  1868 , the only difference in their effect being that switch  1868  governs storage of the product-specific contact information output, while switch  1872  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1874 .  
         [0438]     Transceiver  1874  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0439]     A GPS device  1875  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0440]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1874  on the basis of part or all of the product-specific contact information output from data signal separator  1874  and the non product-specific contact information preferably stored in the storage medium  1876 .  
         [0441]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  217  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0442]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  210  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as B to the non product-specific server  213 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  217  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0443]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1844  via a computer network communication, and from data signal processor  1812 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1876 . The facilitator  1876  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1878  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . The facilitator  1876  may be operated by the operator of communication facility  226  or by another entity.  
         [0444]     The facilitator  1876  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1878  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1878  and an advertiser. In the illustrated embodiment of  FIG. 9F , the radio broadcast facility  200  ( FIG. 2 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  1910 , receiving an audio signal input, as well as a data signal processor  1912 , receiving a data signal input. Outputs of processors  1910  and  1912  are supplied to a signal synthesizer  1914 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  1916 .  
         [0445]     As illustrated in  FIG. 2 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0446]     The broadcast message may be received, for example, by a radio  206  ( FIG. 2 ), typically located in a vehicle. As seen in  FIG. 9F , the radio is a standard radio including a signal receiver  1920  which outputs to a signal separator  1922 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  1924  and a data signal processor  1926 . The output of the audio signal processor  1924  may be heard by a user via a speaker, such as speaker  208  ( FIG. 2 ) and the output of the data signal processor  1926  may provide a visible data output to a suitable radio display, such as display  209  ( FIG. 2 ).  
         [0447]     It is typical of conventional radios  206  that a local signal is transmitted from the signal receiver  1920  over short distances typically 3 feet. In accordance with a preferred embodiment of the present invention, this local signal is employed by a wireless interface assembly  1927  to provide contact information from the radio  206  to the mobile communicator  214  ( FIG. 2 ).  
         [0448]     Interface assembly  1927 , which is not shown in  FIG. 2 , may reside anywhere within the local signal reception range of the radio  206  and may be a separate element or may be integrated with a mobile communicator or in any other suitable vehicle element.  
         [0449]     Interface assembly  1927  preferably includes a local signal receiver  1928 , which receives the local signal from radio  206  and configures a tuner  1929  to the identical frequency of the signal receiver  1920  in radio  206  ( FIG. 2 ). This allows the signal receiver  1930  in the interface assembly  1927  to receive the identical broadcast message as signal receiver  1920  from transmitter  1916 . The tuned frequency number can be made visible on a display such as an LED display (not shown). It is a particular feature of the present invention that the frequency of the tuner  1929  may be manually locked by means of a frequency lock  1931  via a switch  1932  operated by an operator interface  1934 , typically a touch button. Alternatively the frequency lock  1931  maybe operated automatically.  
         [0450]     The signal receiver  1930  passes on the signal received from the transmitter  1916  to a signal separator  1936  that separates a non-audio, non-visible output from the audio signal. The non-audio, non-visible output is received by a data signal processor  1938  and is subsequently received by a data signal separator  1940  the output of which is received by a transceiver  1942 .  
         [0451]     The non-audio, non-visible output transmitted by transceiver  1942  may be received by a transceiver  1944  forming part of a mobile communicator  194  ( FIG. 2 ). It is appreciated that transceivers  1942  and  1944  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0452]     The output from the transceiver  1944  may be stored in a signal storage medium  1946 . Such storage may be but need not necessarily be controlled by a switch  1948  controlled by an operator using an operator interface  1950 .  
         [0453]     In the example shown in  FIG. 9F , the operator interface  1950  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 2 , the non-audio, non-visible output of data signal separator is stored in storage medium  1946 .  
         [0454]     Additionally or alternatively, a switch  1952  may be provided at an output of storage medium  1946  and may be actuated by an operator using operator interface  1950 . The operation of switch  1952  may be similar to that of switch  1948 , the only difference in their effect being that switch  1948  governs storage of the non-audio, non-visible output, while switch  1952  governs supply thereof to a data signal processor  1962 .  
         [0455]     The output of the data signal processor  1962  may be supplied to a data signal separator  1964 , which may provide a visible data output which may be displayed on a screen  216  of the mobile communicator  214 . The output from the data signal separator  1964  is typically a product-specific code which, in the context of  FIG. 2  is shown as #1234#, and which may be stored in a signal storage medium  1966 . As distinct from the embodiment in  FIG. 8F , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  1966 . In the context of  FIG. 2 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  1968  controlled by an operator using an operator interface  1970 .  
         [0456]     In the example shown in  FIG. 9F , the operator interface  1970  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 2 , the product-specific contact information output of data signal separator  1964  is stored in storage medium  1966 .  
         [0457]     Additionally or alternatively, a switch  1972  may be provided at an output of storage medium  1966  and may be actuated by an operator using operator interface  1970 . The operation of switch  1972  may be similar to that of switch  1968 , the only difference in their effect being that switch  1968  governs storage of the product-specific contact information output, while switch  1972  governs supply of both the product-specific contact information and the non product-specific to a transceiver  1974 .  
         [0458]     Transceiver  1964  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  213  ( FIG. 2 ), which in turn communicates with database  211  ( FIG. 2 ).  
         [0459]     A GPS device  1975  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0460]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 2 , the user may at any time actuate the mobile communicator  214  ( FIG. 2 ) to establish contact via transceiver  1974  on the basis of part or all of the product-specific contact information output from data signal separator  1964  and the non product-specific contact information preferably stored in the storage medium  1966 .  
         [0461]      FIG. 2  shows an example wherein a user actuates the mobile communicator  214 , typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  217  ( FIG. 2 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  213 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0462]     Upon accessing the non product-specific web server  213 , the product-specific contact information, such as a code, may be transferred to the database  211  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  208  in  FIG. 2 . The product-specific contact information may be transferred from the database  211  via the pathway designated as B to the non product-specific server  213 . The non product-specific server  213  allows contact to be established between the user and a product-specific server  217  ( FIG. 2 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 2 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0463]     In accordance with a preferred embodiment of the present invention, database  211  may receive all or part of the content information output from data signal separator  1964  via a computer network communication, and from data signal processor  1912 . Database  211  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  1977 . The facilitator  1977  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  1977  preferably interfaces among and between a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1968  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center- 224 . The facilitator  1977  may be operated by the operator of communication facility  226  or by another entity.  
         [0464]     The facilitator  1977  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  200  ( FIG. 2 ) a user, a supplier of goods or services  1968  and various elements of communication facility  226  ( FIG. 2 ) such as database  211 , server  213  and telephone center  224 . Thus it is appreciated that the facilitator  1977  may provide payment arrangements between two or more of a broadcast facility  200  ( FIG. 2 ), a user, a supplier of goods or services  1978  and an advertiser.  
         [0465]     Reference is now made to  FIGS. 10A, 10B ,  10 C,  10 D,  10 E &amp;  10 F are simplified functional block diagrams of six alternative embodiments of the system of  FIG. 3 . As seen in  FIG. 10A , there is provided a system and methodology of the type shown in  FIG. 3 , wherein a commercial message is broadcast by a radio broadcast facility, such as an FM or digital broadcast facility.  
         [0466]     In the illustrated embodiment of  FIG. 10A , the radio broadcast facility  300  ( FIG. 33 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  2010 , receiving an audio signal input, as well as a data signal processor  2012 , receiving a data signal input. Outputs of processors  2010  and  2012  are supplied to a signal synchronizer  2014 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  2016 .  
         [0467]     As illustrated in  FIG. 3 , the broadcast message preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0468]     The broadcast message may be received, for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10A , the radio is a non-standard radio including a signal receiver  2020  which outputs to a signal separator  2022 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  2024  and a data signal processor  2026 . The output of the audio signal processor  2024  may be heard by a user via a speaker, such as speaker  309  ( FIG. 3 ).  
         [0469]     The output of the data signal processor  2026  is supplied to a data signal separator  2028  which may provide a visible output to a suitable radio display, such as display  312  ( FIG. 3 ). It is a particular feature of the present invention that the data signal separator  2028  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  2030 . Such storage may be, but need not necessarily be, governed by a switch  2032  controlled by an operator using an operator interface  2034 .  
         [0470]     In the example shown in  FIG. 10A , the operator interface  2034  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator  2028  is stored in storage medium  2030 .  
         [0471]     Additionally or alternatively, a switch  2036  may be provided at an output of storage medium  2030  and may be actuated by an operator using operator interface  2034 . The operation of switch  2036  may be similar to that of switch  2032 , the only difference in their effect being that switch  2032  governs storage of the non-audio, non-visible output, while switch  2036  governs supply thereof to a transceiver  2038 .  
         [0472]     The non-audio, non-visible output transmitted by transceiver  2038  may be received by a transceiver  2040  forming part of a mobile communicator  315  ( FIG. 3 ). It is appreciated that transceivers  2038  and  2040  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0473]     The output of transceiver  2040  is preferably supplied to a data signal processor  2042 . The output of the data signal processor  2042  may be supplied to a data signal separator  2044 , which may provide a visible data output which may be displayed on a screen  317  of the mobile communicator  315 . The output from the data signal separator  2044  is typically a non product-specific telephone number and a product-specific code which, in the context of  FIG. 3  is shown as 1-800-864-2222 and #1234#, and which may be stored in a signal storage medium  2046 . As distinct from the embodiment in  FIG. 9A , non product-specific contact information, in a form that may include a telephone number, together with product-specific contact information that may include a code, is preferably contained within the non-audio, non-visible output. Alternatively, the non product-specific contact information may be provided by means other than the inaudible non-audio content portion, such as preset contact information stored in the mobile communicator  315 . Such storage  2046  may be, but need not necessarily be, governed by a switch  2048  controlled by an operator using an operator interface  2050 .  
         [0474]     In the example shown in  FIG. 10A , the operator interface  2050  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2044  is stored in storage medium  2046 .  
         [0475]     Additionally or alternatively, a switch  2052  may be provided at an output of storage medium  2046  and may be actuated by an operator using operator interface  2050 . The operation of switch  2052  may be similar to that of switch  2048 , the only difference in their effect being that switch  2048  governs storage of the product-specific contact information output, while switch  2052  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2054 .  
         [0476]     Transceiver  2054  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  318  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0477]     A GPS device  2055  may be associated with the mobile communicator and may transmit via the transceiver  2054  the user&#39;s geographic coordinates to the server  311 .  
         [0478]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  315  ( FIG. 3 ) to establish contact via transceiver  2054  on the basis of part or all of the product-specific contact information output from data signal separator  2044  and the non product-specific contact information preferably stored in the storage medium  2046 .  
         [0479]      FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a cellular telephone or a WAP phone, to access a product-specific telephone center  330  ( FIG. 3 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  324 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222”.  
         [0480]     The non product-specific telephone center  324  preferably maintains an Internet connection with a non product-specific server  318  as shown in  FIG. 3 . Upon accessing the non product-specific telephone center  324 , the product-specific contact information, such as a code, may be transferred to the non product-specific server  318  via the pathway designated as A. The non product-specific server  318  may transfer the product-specific contact information, such as a code, to a database  313  via the pathway designated as B. The code may be matched against the full product-specific information, shown as  310  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  via the pathway designated as C to the non product-specific server  318 . The non product-specific server  318  may transfer the product-specific contact information to the non product-specific telephone center  324  via the pathway designated as D. The non product-specific telephone center  324  allows contact to be established between the user and a product-specific telephone center  330  ( FIG. 3 ). Once the user has accessed the product-specific telephone center identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0481]     It is appreciated that where the mobile communicator  315  is embodied as a WAP enabled phone then the product specific contact information may be in the form of a web address such as WWW.MWATER/FREE.COM.  
         [0482]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2044  via a computer network communication, and from data signal processor  2012 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2056 . The facilitator  2056  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2056  preferably interfaces among and between a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2058  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . The facilitator  2056  may be operated by the operator of communication facility  326  or by another entity.  
         [0483]     The facilitator preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2058  and various elements of communication facility  326  ( FIG. 3 ) such as database  320 , server  318  and telephone center  324 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 3 ), a user, a supplier of goods or services  2058  and an advertiser.  
         [0484]     Turning to  FIG. 10B , there is provided a system and methodology of the type shown in  FIG. 3 , wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility.  
         [0485]     In the illustrated embodiment of  FIG. 10B , the radio broadcast facility  300  ( FIG. 3 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  2110 , receiving an audio signal input, as well as a data signal processor  2112 , receiving a data signal input. Outputs of processors  2110  and  2112  are supplied to a signal synchronizer  2114 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  2116 .  
         [0486]     As illustrated in  FIG. 3 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0487]     The broadcast message may be received, for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10B , the radio is a non-standard radio including a signal receiver  2120  which outputs to a signal separator  2122 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  2124  and a data signal processor  2126 . The output of the audio signal processor  2124  may be heard by a user via a speaker, such as speaker  309  ( FIG. 3 ).  
         [0488]     The output of the data signal processor  2126  is supplied to a data signal separator  2128  which may provide a visible data output to a suitable radio display, such as display  312  ( FIG. 3 ). It is a particular feature of the present invention that the data signal separator  2128  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  2130  and is provided to a transceiver  2138 .  
         [0489]     The non-audio, non-visible output transmitted by transceiver  2138  may be received by a transceiver  2140  forming part of a mobile communicator  314  ( FIG. 3 ). It is appreciated that transceivers  2138  and  2140  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0490]     The output of transceiver  2140  may be supplied to a storage medium  2142 . Such storage may be, but need not necessarily be, governed by a switch  2144  controlled by an operator using an operator interface  2146 .  
         [0491]     In the example shown in  FIG. 3 , the operator interface  2146  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator is stored in storage medium  2142 .  
         [0492]     Additionally or alternatively, a switch  2148  may be provided at an output of storage medium  2142  and may be actuated by an operator using operator interface  2146 . The operation of switch  2148  may be similar to that of switch  2144 , the only difference in their effect being that switch  2148  governs storage of the non-audio, non-visible output, while switch  2144  governs supply thereof to a data signal processor  2150 .  
         [0493]     The output of the data signal processor  2150  may be supplied to a data signal separator  2152 , which may provide a visible data output which may be displayed on a screen  317  of the mobile communicator  315 . The output from the data signal separator  2152  is typically a non product-specific telephone number and a product-specific code which, in the context of  FIG. 3  is shown as 1-800-864-2222 and #1234#, and which may be stored in a signal storage medium  2154 . As distinct from the embodiment in  FIG. 9B , non product-specific contact information, in a form that may include a telephone number, together with product-specific contact information that may include a code, is preferably contained within the non-audio, non-visible output. Alternatively, the non product-specific contact information may be provided by means other than the inaudible non-audio content portion, such as preset contact information stored in the mobile communicator  315 . Such storage  2154  may be, but need not necessarily be, governed by a switch  2155  controlled by an operator using an operator interface  2150 .  
         [0494]     In the example shown in  FIG. 10B , the operator interface  2150  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2155  is stored in storage medium  2154 .  
         [0495]     Additionally or alternatively, a switch  2156  may be provided at an output of storage medium  2154  and may be actuated by an operator using operator interface  2150 . The operation of switch  2156  may be similar to that of switch  2155 , the only difference in their effect being that switch  2155  governs storage of the product-specific contact information output, while switch  2156  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2157 .  
         [0496]     Transceiver  2157  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  318  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0497]     A GPS device  2158  may be associated with the mobile communicator  315  and may transmit via the transceiver  2157  the user&#39;s geographic coordinates to the server  314 .  
         [0498]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  314  ( FIG. 3 ) to establish contact via transceiver  2157  on the basis of part or all of the product-specific contact information output from data signal separator  2162  and the non product-specific contact information preferably stored in the storage medium  2154 .  
         [0499]      FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a cellular telephone or a WAP phone, to access a product-specific telephone center  330  ( FIG. 3 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  324 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222”.  
         [0500]     The non product-specific telephone center  324  ( FIG. 3 ) preferably maintains an Internet connection with a non product-specific server  314  as shown in  FIG. 3 . Upon accessing the non product-specific telephone center  324  ( FIG. 3 ), the product-specific contact information, such as a code, may be transferred to the non product-specific server  314  ( FIG. 3 ) via the pathway designated as A. The non product-specific server  318  ( FIG. 3 ) may transfer the product-specific contact information, such as a code, to a database  313  ( FIG. 3 ) via the pathway designated as B. The code may be matched against the full product-specific information, shown as  310  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  ( FIG. 3 ) via the pathway designated as C to the non product-specific server  318  ( FIG. 3 ). The non product-specific server  318  ( FIG. 3 ) may transfer the product-specific contact information to the non product-specific telephone center  324  ( FIG. 3 ) via the pathway designated as D. The non product-specific telephone center  324  ( FIG. 3 ) allows contact to be established between the user and a product-specific telephone center  330  ( FIG. 3 ). Once the user has accessed the product-specific telephone center  330  identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0501]     It is appreciated that where the mobile communicator  315  ( FIG. 3 ) is embodied as a WAP enabled phone then the product specific contact information may be in the form of a web address such as WWW.MWATER/FREE.COM.  
         [0502]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2152  via a computer network communication, and from data signal processor  2112 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2160 . The facilitator  2160  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2160  preferably interfaces among and between a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2162  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . The facilitator  2160  may be operated by the operator of communication facility  326  or by another entity.  
         [0503]     The facilitator  2160  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2162  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . Thus it is appreciated that the facilitator  2160  may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 3 ), a user, a supplier of goods or services  2162  and an advertiser.  
         [0504]     In the illustrated embodiment of  FIG. 10C , the radio broadcast facility  300  ( FIG. 3 ), typically a digital broadcast facility, includes a voice to data processor  2210 , receiving an audio signal input. The output of processor  2210  and a data signal input are supplied to a digital signal processor  2214 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a digital transmitter  2216 .  
         [0505]     As illustrated in  FIG. 3 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0506]     The digital broadcast message may be received; for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10C , the radio is a non-standard digital radio including a digital signal receiver  2220  which outputs to a digital signal processor  2222 . The processed signal is delivered to a digital signal separator  2224  which is operative to separate the received digital signal into audio and data portions which are processed respectively by a data to voice processor  2226  and a data signal separator  2228 . The output of the data to voice processor  2226  may be heard by a user via a speaker, such as speaker  309  ( FIG. 3 ).  
         [0507]     The output of the data signal separator  2228  may provide a visible data output to a suitable radio display, such as display  312  ( FIG. 3 ). It is a particular feature of the present invention that the data signal separator  2228  also provides a non-audio, non-visible output, which may be stored in a signal storage medium  2230 . Such storage may be, but need not necessarily be, governed by a switch  2232  controlled by an operator using an operator interface  2234 .  
         [0508]     In the example shown in  FIG. 3 , the operator interface  2234  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator is stored in storage medium  2230 .  
         [0509]     Additionally or alternatively, a switch  2236  may be provided at an output of storage medium  2230  and may be actuated by an operator using operator interface  2234 . The operation of switch  2236  may be similar to that of switch  2232 , the only difference in their effect being that switch  2232  governs storage of the non-audio, non-visible output, while switch  2236  governs supply thereof to a transceiver  2238 .  
         [0510]     The non-audio, non-visible output transmitted by transceiver  2238  may be received by a transceiver  2240  forming part of a mobile communicator  315  ( FIG. 3 ). It is appreciated that transceivers  2238  and  2240  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0511]     The output of transceiver  2240  is preferably supplied to a data signal processor  2242 . The output of the data signal processor  2242  may be supplied to a data signal separator  2244 , which may provide a visible data output which may be displayed on a screen  317  of the mobile communicator  315 . The output from the data signal separator  2244  is typically a non product-specific telephone number and a product-specific code which, in the context of  FIG. 3  is shown as 1-800-864-2222 and #1234#, and which may be stored in a signal storage medium  2246 . As distinct from the embodiment in  FIG. 9C , non product-specific contact information, in a form that may include a telephone number, together with product-specific contact information that may include a code, is preferably contained within the non-audio, non-visible output. Alternatively, the non product-specific contact information may be provided by means other than the inaudible non-audio content portion, such as preset contact information stored in the mobile communicator  315 . Such storage  2246  may be, but need not necessarily be, governed by a switch  2248  controlled by an operator using an operator interface  2250 .  
         [0512]     In the example shown in  FIG. 10A , the operator interface  2250  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2244  is stored in storage medium  2246 .  
         [0513]     Additionally or alternatively, a switch  2252  may be provided at an output of storage medium  2246  and may be actuated by an operator using operator interface  2250 . The operation of switch  2252  may be similar to that of switch  2248 , the only difference in their effect being that switch  2248  governs storage of the product-specific contact information output, while switch  2252  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2254 .  
         [0514]     Transceiver  2254  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  318  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0515]     A GPS device  2255  may be associated with the mobile communicator and may transmit via the transceiver  2254  the user&#39;s geographic coordinates to the server  318 .  
         [0516]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  315  ( FIG. 3 ) to establish contact via transceiver  2254  on the basis of part or all of the product-specific contact information output from data signal separator  2244  and the non product-specific contact information preferably stored in the storage medium  2246 .  
         [0517]      FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a cellular telephone or a WAP phone, to access a product-specific telephone center  330  ( FIG. 3 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  324 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222′.  
         [0518]     The non product-specific telephone center  330  preferably maintains an Internet connection with a non product-specific server  318  as shown in  FIG. 3 . Upon accessing the non product-specific telephone center  324 , the product-specific contact information, such as a code, may be transferred to the non product-specific server  318  via the pathway designated as A. The non product-specific server  318  may transfer the product-specific contact information, such as a code, to a database  313  via the pathway designated as B. The code may be matched against the full product-specific information, shown as  310  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  via the pathway designated as C to the non product-specific server  318 . The non product-specific server  318  may transfer the product-specific contact information to the non product-specific telephone center  324  via the pathway designated as D. The non product-specific telephone center  324  allows contact to be established between the user and a product-specific telephone center  330  ( FIG. 3 ). Once the user has accessed the product-specific telephone center identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0519]     It is appreciated that where the mobile communicator  315  is embodied as a WAP enabled phone then the product specific contact information may be in the form of a web address such as WWW.MWATER/FREE.COM.  
         [0520]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2244  via a computer network communication, as from data signal processor  2214 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2256 . The facilitator  2256  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2256  preferably interfaces among and between a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2258  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . The facilitator  2256  may be operated by the operator of communication facility  326  or by another entity.  
         [0521]     The facilitator  2256  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2258  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 3 ), a user, a supplier of goods or services  2258  and an advertiser.  
         [0522]     In the illustrated embodiment of  FIG. 10D , the radio broadcast facility  300  ( FIG. 3 ), typically a digital broadcast facility, includes a voice to data processor  2310 , receiving an audio signal input. Output of processor  2310  and data signal input are supplied to a signal processor  2314 , which combines these outputs with suitable synthesis therebetween and supplies a combined output to a transmitter  2316 .  
         [0523]     As illustrated in  FIG. 3 , the digitized broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0524]     The broadcast message may be received, for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10D , the radio is a non-standard radio including a signal receiver  2320  which outputs to a signal processor  2322 . The processed signal is delivered to a signal separator  2324  which is operative to separate the received signal into audio and data portions which are processed respectively by a data to voice processor  2326  and a data signal separator  2328 . The output of the data to voice processor  2326  may be heard by a user via a speaker, such as speaker  309  ( FIG. 3 ).  
         [0525]     The output of the signal processor  2324  is supplied to a data signal separator  2328  which may provide a visible data output to a suitable radio display, such as display  312  ( FIG. 3 ). The output from the data signal separator  2328  may be supplied to a storage medium  2330 . It is a particular feature of the present invention that the data signal separator  2328  also provides a non-audio, non-visible output, which may be provided to a transceiver  2338   
         [0526]     The non-audio, non-visible output transmitted by transceiver  2338  may be received by a transceiver  2340  forming part of a mobile communicator  315  ( FIG. 3 ). It is appreciated that transceivers  2338  and  2340  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0527]     The output of transceiver  2340  may be supplied to a storage medium  2342  but need not necessarily be, governed by a switch  2344  controlled by an operator using an operator interface  2346 .  
         [0528]     In the example shown in  FIG. 3 , the operator interface  2346  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator is stored in storage medium  2342 .  
         [0529]     Additionally or alternatively, a switch  2348  may be provided at an output of storage medium  2342  and may be actuated by an operator using operator interface  2346 . The operation of switch  2348  may be similar to that of switch  2344 , the only difference in their effect being that switch  2348  governs storage of the non-audio, non-visible output, while switch  2344  governs supply thereof to a data signal processor  2350 .  
         [0530]     The output of the data signal processor  2350  may be supplied to a data signal separator  2352 , which may provide a visible data output which may be displayed on a screen  317  of the mobile communicator  315 . The output from the data signal separator  2352  is typically a non product-specific telephone number and a product-specific code which, in the context of  FIG. 3  is shown as 1-800-864-2222 and #1234#, and which may be stored in a signal storage medium  2356 . As distinct from the embodiment in  FIG. 10D , non product-specific contact information, in a form that may include a telephone number, together with product-specific contact information that may include a code, is preferably contained within the non-audio, non-visible output. Alternatively, the non product-specific contact information may be provided by means other than the inaudible non-audio content portion, such as preset contact information stored in the mobile communicator  315 . Such storage  2356  may be, but need not necessarily be, governed by a switch  2358  controlled by an operator using an operator interface  2360 .  
         [0531]     In the example shown in  FIG. 10A , the operator interface  2360  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2352  is stored in storage medium  2356 .  
         [0532]     Additionally or alternatively, a switch  2359  may be provided at an output of storage medium  2356  and may be actuated by an operator using operator interface  2360 . The operation of switch  2359  may be similar to that of switch  2358 , the only difference in their effect being that switch  2358  governs storage of the product-specific contact information output, while switch  2359  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2364 .  
         [0533]     Transceiver  2364  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  314  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0534]     A GPS device  2365  may be associated with the mobile communicator and may transmit via the transceiver  2364  the user&#39;s geographic coordinates to the server  318 .  
         [0535]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  315  ( FIG. 3 ) to establish contact via transceiver  2364  on the basis of part or all of the product-specific contact information output from data signal separator  2352  and the non product-specific contact information preferably stored in the storage medium  2356 .  
         [0536]      FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a cellular telephone or a WAP phone, to access a product-specific telephone center  330  ( FIG. 3 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  324 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222”.  
         [0537]     The non product-specific telephone center  324  preferably maintains an Internet connection with a non product-specific server  318  as shown in  FIG. 3 . Upon accessing the non product-specific telephone center  324 , the product-specific contact information, such as a code, may be transferred to the non product-specific server  318  via the pathway designated as A. The non product-specific server  318  may transfer the product-specific contact information, such as a code, to a database  313  via the pathway designated as B. The code may be matched against the full product-specific information, shown as  311  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  via the pathway designated as C to the non product-specific server  318 . The non product-specific server  318  may transfer the product-specific contact information to the non product-specific telephone center  324  via the pathway designated as D. The non product-specific telephone center  324  allows contact to be established between the user and a product-specific telephone center  330  ( FIG. 3 ). Once the user has accessed the product-specific telephone center identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0538]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2352  via a computer network communication, and from data signal processor  2314 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2367 . The facilitator  2367  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  300  ( FIG. 2 ) a user, a supplier of goods or services  2368  and various elements of communication facility  326  ( FIG. 2 ) such as database  313 , server  314  and telephone center  324 . The facilitator  2367  may be operated by the operator of communication facility  326  or by another entity.  
         [0539]     The facilitator preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 2 ) a user, a supplier of goods or services  2368  and various elements of communication facility  326  ( FIG. 2 ) such as database  313 , server  314  and telephone center  324 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 2 ), a user, a supplier of goods or services  2368  and an advertiser.  
         [0540]     In the illustrated embodiment of  FIG. 10E , the radio broadcast facility  300  ( FIG. 3 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  2410 , receiving an audio signal input, as well as a data signal processor  2412 , receiving a data signal input. Outputs of processors  2410  and  2412  are supplied to a signal synchronizer  2414 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  2416 .  
         [0541]     As illustrated in  FIG. 3 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0542]     The broadcast message may be received, for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10E , the radio may be a conventional RDS enabled radio, such as a JVC CH-KP950R, including a signal receiver  2420  which outputs to a signal separator  2422 , which is operative to separate the received signal into audio and data portions which are processed respectively by an audio signal processor  2424  and a data signal processor  2426 . The output of the audio signal processor  2424  may be beard by a user via a speaker, such as speaker  309  ( FIG. 3 ) and the output of the data signal processor  2426  may provide a visible data output to a suitable radio display, such as display  312  ( FIG. 3 ). Alternatively, radio  306  may be a conventional non-RDS enabled radio, such as a Pioneer KEH-1900, which does not include a signal separator or a data signal processor.  
         [0543]     It is typical of conventional radios  306  that a local signal is transmitted from the signal receiver  2420  over short distances typically 3 feet. In accordance with a preferred embodiment of the present invention, this local signal is employed by a wireless interface assembly  2427  to provide contact information from the radio  306  to the mobile communicator  315  ( FIG. 3 ).  
         [0544]     Interface assembly  2427 , which is not shown in  FIG. 3 , may reside anywhere within the local signal reception range of the radio  306  and may be a separate element or may be integrated with a mobile communicator or in any other suitable vehicle element.  
         [0545]     Interface assembly  2427  preferably includes a local signal receiver  2428 , which receives the local signal from radio and configures a tuner  2429  to the identical frequency of the signal receiver  2420  in radio  306  ( FIG. 3 ). This allows the signal receiver  2428  to receive the identical broadcast message as signal receiver  2420 . The tuned frequency number can be made visible on a display such as an LED display (not shown). It is a particular feature of the present invention that the frequency of the tuner  2429  may be manually locked by means of a frequency lock  2430  via a switch  2432  operated by an operator interface  2434 , typically a touch button. The signal receiver  2428  provides the signal received from the transmitter  2416  to a signal separator  2436  that isolates therefrom a non-audio, non-visible output. The non-audio, non visible output, is received by a data signal processor  2438  which outputs to a data signal separator  2440 , the output of which may be stored in a signal storage medium  2442 . Such storage may be but need not necessarily be governed by a switch  2444  controlled by an operator using an operator interface  2446 .  
         [0546]     In the example shown in  FIG. 10E , the operator interface  2446  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator is stored in storage medium  2442 .  
         [0547]     Additionally or alternatively, a switch  2448  may be provided at an output of storage medium  2442  and may be actuated by an operator using operator interface  2446 . The operation of switch  2442  may be similar to that of switch  2444 , the only difference in their effect being that switch  2444  governs storage of the non-audio, non-visible output, while switch  2248  governs supply thereof to a transceiver  2450 .  
         [0548]     The non-audio, non-visible output transmitted by transceiver  2450  may be received by a transceiver  2460  forming part of a mobile communicator  315  ( FIG. 3 ). It is appreciated that transceivers  2450  and  2460  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0549]     The output of transceiver  2460  is preferably supplied to a data signal processor  2462 . The output of the data signal processor  2462  may be supplied to a data signal separator  2464 , which may provide a visible data output which may be displayed on a screen  317  of the mobile communicator  315 . The output from the data signal separator  2464  is typically a non product-specific telephone number and a product-specific code which, in the context of  FIG. 3  is shown as 1-800-864-2222 and #1234#, and which may be stored in a signal storage medium  2466 . As distinct from the embodiment in  FIG. 10E , non product-specific contact information, in a form that may include a telephone number, together with product-specific contact information that may include a code, is preferably contained within the non-audio, non-visible output. Alternatively, the non product-specific contact information may be provided by means other than the inaudible non-audio content portion, such as preset contact information stored in the mobile communicator  315 . Such storage  2466  may be, but need not necessarily be, governed by a switch  2468  controlled by an operator using an operator interface  2470 .  
         [0550]     In the example shown in  FIG. 10F , the operator interface  2470  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2464  is stored in storage medium  2466 .  
         [0551]     Additionally or alternatively, a switch  2472  may be provided at an output of storage medium  2466  and may be actuated by an operator using operator interface  2470 . The operation of switch  2472  may be similar to that of switch  2468 , the only difference in their effect being that switch  2468  governs storage of the product-specific contact information output, while switch  2472  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2474 .  
         [0552]     Transceiver  2474  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  315  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0553]     A GPS device  2476  may be associated with the mobile communicator and may transmit via the transceiver  2475  the user&#39;s geographic coordinates to the server  314 .  
         [0554]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  315  ( FIG. 3 ) to establish contact via transceiver  2475  on the basis of part or all of the product-specific contact information, output from data signal separator  2464  and the non -product-specific contact information preferably stored in the storage medium  2466 .  
         [0555]      FIG. 3  shows an example wherein a user actuates the mobile communicator  315 , typically embodied as a cellular telephone or a WAP phone, to access a product-specific telephone center  330  ( FIG. 3 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  324 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222”.  
         [0556]     The non product-specific telephone center  324  preferably maintains an Internet connection with a non product-specific server  314  as shown in  FIG. 3 . Upon accessing the non product-specific telephone center  324 , the product-specific contact information, such as a code, may be transferred to the non product-specific server  318  via the pathway designated as A. The non product-specific server  314  may transfer the product-specific contact information, such as a code, to a database  313  via the pathway designated as B. The code may be matched against the full product-specific information, shown as  311  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  via the pathway designated as C to the non product-specific server  318 . The non product-specific server  318  may transfer the product-specific contact information to the non product-specific telephone center  324  via the pathway designated as D. The non product-specific telephone center  324  allows contact to be established between the user and a product-specific telephone center  330  ( FIG. 3 ). Once the user has accessed the product-specific telephone center identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0557]     It is appreciated that where the mobile communicator  315  is embodied as a WAP enabled phone then the product specific contact information may be in the form of a web address such as WWW.MWATER/FREE.COM.  
         [0558]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2464  via a computer network communication, and from data signal processor  2412 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2478 . The facilitator  2478  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2478  preferably interfaces among and between a broadcast facility  30  ( FIG. 3 ) a user, a supplier of goods or services  2480  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . The facilitator  2478  may be operated by the operator of communication facility  326  or by another entity.  
         [0559]     The facilitator  2478  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2480  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  314  and telephone center  324 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 3 ), a user, a supplier of goods or services  2480  and an advertiser.  
         [0560]     In the illustrated embodiment of  FIG. 10F , the radio broadcast facility  220  ( FIG. 3 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  2510 , receiving an audio signal input, as well as a data signal processor  2512 , receiving a data signal input. Outputs of processors  2511  and  2512  are supplied to a signal synchronizer  2514 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  2516 .  
         [0561]     As illustrated in  FIG. 3 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio subcarrier content portion.  
         [0562]     The broadcast message may be received, for example, by a radio  306  ( FIG. 3 ), typically located in a vehicle. As seen in  FIG. 10F , the radio is a standard radio including a signal receiver  2520  which outputs to a signal separator  2522 , which is operative to separate the received signal into audio and data portions which are received respectively by an audio signal processor  2524  and a data signal processor  2526 . The output of the audio signal processor  2524  may be heard by a user via a speaker, such as speaker  309  ( FIG. 3 ) and the output of the data signal processor  2526  may provide a visible data output to a suitable radio display, such as display  312  ( FIG. 3 ).  
         [0563]     It is typical of conventional radios  306  that a local signal is transmitted from the signal receiver  2520  over short distances typically 3 feet. In accordance with a preferred embodiment of the present invention, this local signal is employed by a wireless interface assembly  2527  to provide contact information from the radio  306  to the mobile communicator  315  ( FIG. 3 ).  
         [0564]     Interface assembly  2527 , which is not shown in  FIG. 3 , may reside anywhere within the local signal reception range of the radio  306  and may be a separate element or may be integrated with a mobile communicator or in any other suitable vehicle element.  
         [0565]     Interface assembly  2527  preferably includes a local signal receiver  2528 , which receives the local signal from radio  306  and configures a tuner  2526  to the identical frequency of the signal receiver  2520  in radio  306  (FIG.  3 ). This allows the signal receiver  2528  to receive the identical broadcast message as signal receiver  2520 . The tuned frequency number can be made visible on a display such as an LED display (not shown). It is a particular feature of the present invention that the frequency of the tuner  2526  may be manually locked by means of a frequency lock  2530  via a switch  2532  operated by an operator interface  2534 , typically a touch button. Alternatively the frequency lock  2530  maybe operated automatically.  
         [0566]     The signal receiver  2530  passes on the signal received from the transmitter  2516  to a signal separator  2536  that separates a non-audio, non-visible output from the audio signal. The non-audio, non-visible output is received by a data signal processor  2538  and is subsequently received by a data signal separator  2540  the output of which is received by a transceiver  2542 .  
         [0567]     The non-audio, non-visible output transmitted by transceiver  2542  may be received by a transceiver  2544  forming part of a mobile communicator  315  ( FIG. 3 ). It is appreciated that transceivers  2542  and  2544  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0568]     The output from the transceiver  2544  may be stored in a signal storage medium  2546 . Such storage may be but need not necessarily be controlled by a switch  2548  controlled by an operator using an operator interface  2550 .  
         [0569]     In the example shown in  FIG. 3 , the operator interface  2550  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 3 , the non-audio, non-visible output of data signal separator is stored in storage medium  2546 .  
         [0570]     Additionally or alternatively, a switch  2552  may be provided at an output of storage medium  2546  and may be actuated by an operator using operator interface  2550 . The operation of switch  2552  may be similar to that of switch  2548 , the only difference in their effect being that switch  2548  governs storage of the non-audio, non-visible output, while switch  2552  governs supply thereof to a data signal processor  2562 .  
         [0571]     The output of the data signal processor  2562  may be supplied to a data signal separator  2554 , which may provide a visible data output which may be displayed on a screen of the mobile communicator  315 . The output from the data signal separator  2554  is typically a product-specific code which, in the context of  FIG. 3  is shown as #1234#, and which may be stored in a signal storage medium  2556 . As distinct from the embodiment in  FIG. 10F , non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie. The non product-specific contact information may also be stored in signal storage medium  2556 . In the context of  FIG. 3 , the non-product specific contact information may include, for example, a web address such as “WWW.PORTAL.COM” and/or a telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  2558  controlled by an operator using an operator interface  2560 .  
         [0572]     In the example shown in  FIG. 10F , the operator interface  2560  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 3 , the product-specific contact information output of data signal separator  2554  is stored in storage medium  2556 .  
         [0573]     Additionally or alternatively, a switch  2562  may be provided at an output of storage medium  2556  and may be actuated by an operator using operator interface  2560 . The operation of switch  2562  may be similar to that of switch  2558 , the only difference in their effect being that switch  2558  governs storage of the product-specific contact information output, while switch  2562  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2564 .  
         [0574]     Transceiver  2564  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  318  ( FIG. 3 ), which in turn communicates with database  313  ( FIG. 3 ).  
         [0575]     A GPS device  2565  may be associated with the mobile communicator may transmit the user&#39;s geographic coordinates to the server.  
         [0576]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 3 , the user may at any time actuate the mobile communicator  315  ( FIG. 3 ) to establish contact via transceiver  2564  on the basis of part or all of the product-specific contact information output from data signal separator  2554  and the non product-specific contact information preferably stored in the storage medium  2556 .  
         [0577]      FIG. 3 . shows an example wherein a user actuates the mobile communicator  315  typically embodied as a web-enabled wireless personal digital assistant, to access a product-specific web site  328  ( FIG. 3 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  318 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0578]     Upon accessing the non product-specific web server  318 , the product-specific contact information, such as a code, may be transferred to the database  313  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  311  in  FIG. 3 . The product-specific contact information may be transferred from the database  313  via the pathway designated as B to the non product-specific server  318 . The non product-specific server  318  allows contact to be established between the user and a product-specific server  328  ( FIG. 3 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 3 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0579]     In accordance with a preferred embodiment of the present invention, database  313  may receive all or part of the content information output from data signal separator  2554  via a computer network communication, as from data signal processor  2562 . Database  313  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2567 . The facilitator  2567  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2568  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  318  and telephone center  324 . The facilitator  2567  may be operated by the operator of communication facility  326  or by another entity.  
         [0580]     The facilitator  2567  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  300  ( FIG. 3 ) a user, a supplier of goods or services  2568  and various elements of communication facility  326  ( FIG. 3 ) such as database  313 , server  318  and telephone center  324 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  300  ( FIG. 3 ), a user, a supplier of goods or services  2568  and an advertiser.  
         [0581]     Reference is now made to  FIGS. 11A AND 11B , are simplified functional block diagrams of six alternative embodiments of the system of  FIG. 4 . As seen in  FIG. 11A , there is provided a system and methodology of the type shown in  FIG. 4 , wherein a commercial message is broadcast by a radio broadcast facility, such as an FM or digital broadcast facility.  
         [0582]     In the illustrated embodiment of  FIG. 11A , the radio broadcast facility  400  ( FIG. 4 ), typically a short range digital broadcast facility such as a Bluetooth transmitter associated with a static or mobile billboard, includes a voice to data processor  2610 , receiving an audio signal input. The output of processor  2610  and a data signal input are supplied to a digital signal processor  2614 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a digital transmitter  2616 .  
         [0583]     As illustrated in  FIG. 4 , the broadcast message, preferably includes an audible audio content portion  403 , and an inaudible non-audio content portion  404 .  
         [0584]     The broadcast message may be received, for example, by a Bluetooth enabled mobile communicator  405  ( FIG. 4 ), which, in the embodiment shown in  FIG. 4  is located in a vehicle  402  ( FIG. 4 ). In distinction to the embodiments described previously, a radio  410  ( FIG. 4 ) co-located within same vehicle  402  ( FIG. 4 ) may not be a direct recipient of the broadcast message from the broadcast facility  400  ( FIG. 4 ). It is appreciated that if the radio  410  is a Bluetooth enabled radio that it may also be a recipient of all or part of the broadcast message from the broadcast facility  400  ( FIG. 4 ). The broadcast message output transmitted by digital transceiver  2616  may be received by a digital transceiver  2640 , such as a Bluetooth transceiver, forming part of a mobile communicator  405  ( FIG. 4 ).  
         [0585]     The output of digital transceiver  2640  may be supplied to a storage medium  2642 . but need not necessarily be, governed by a switch  2644  controlled by an operator using an operator interface  2646 .  
         [0586]     In the example shown in  FIG. 11A , the operator interface  2646  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 4 , the output of data signal separator is stored in storage medium  2642 .  
         [0587]     Additionally or alternatively, a switch  2648  may be provided at an output of storage medium  2642  and may be actuated by an operator using operator interface  2646 . The operation of switch  2648  may be similar to that of switch  2644 , the only difference in their effect being that switch  2644  governs storage of the output, while switch  2648  governs supply thereof to a data signal processor  2650 .  
         [0588]     The output: of the data signal processor  2650  may be supplied to a data signal separator  2654 , which may provide a visible data output of part or all of the non-audio, non-visible portion of the broadcast message, which may be displayed on a screen  412  of the mobile communicator  405  ( FIG. 4 ). Data signal separator  2654  may additionally provide an audio output of part or all of the audio, portion of the broadcast message, which may be heard via a speaker attached to the mobile communicator  405  ( FIG. 4 ).  
         [0589]     The output from the data signal separator  2654  is typically, but not necessarily, a product-specific code which, in the context of  FIG. 4  is shown as #1234#, and non product-specific contact information which, in the context of  FIG. 4  is shown as a non product-specific web address, http://WWW.PORTAL.COM and a non product-specific telephone number, 1-800-864-2222, and which may be stored in a signal storage medium  2661 . The non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a cookie or SMS.  
         [0000]     Such storage may be, but need not necessarily be, governed by a switch  2658  controlled by an operator using an operator interface  2660 .  
         [0590]     In the example shown in  FIG. 11A , the operator interface  2660  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 4 , the product-specific contact information output of data signal separator  2654  is stored in storage medium  2661 .  
         [0591]     Additionally or alternatively, a switch  2662  may be provided at an output of storage medium  2661  and may be actuated by an operator using operator interface  2660 . The operation of switch  2662  may be similar to that of switch  2658 , the only difference in their effect being that switch  2658  governs storage of the product-specific contact information output, while switch  2662  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2664 .  
         [0592]     Transceiver  2664  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  409409  ( FIG. 4 ), which in turn communicates with database  408  ( FIG. 4 ).  
         [0593]     A GPS device  2665  may be associated with the mobile communicator  405  and may transmit the user&#39;s geographic coordinates to the server  409  via the transceiver  2664 .  
         [0594]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 4 , the user may at any time actuate the mobile communicator  405  ( FIG. 4 ) to establish contact via transceiver  2664  on the basis of part or all of the product-specific contact information output from data signal separator  2654  and the non product-specific contact information preferably stored in the storage medium  2661 .  
         [0595]      FIG. 11A  shows an example wherein a user actuates the mobile communicator  405 , typically embodied as a Bluetooth-enabled personal digital assistant with wireless connectivity to the Internet, to access a product-specific web site  430  ( FIG. 4 ) identified by the web address WWW.MWATER/FREE.COM. In the illustrated embodiment, this access is achieved via a non product-specific server, embodied in server  409 , which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”.  
         [0596]     Upon accessing the non product-specific web server  409 , the product-specific contact information, such as a code, may be transferred to the database  408  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  406  in  FIG. 4 . The product-specific contact information may be transferred from the database  408  via the pathway designated as B to the non product-specific server  409 . The non product-specific server  409  allows contact to be established between the user and a product-specific server  430  ( FIG. 4 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 4 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0597]     In accordance with a preferred embodiment of the present invention; database  408  may receive all or part of the content information output from data signal separator  2654  via a computer network communication, and from data signal processor  2614 . Database  408  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2667 . The facilitator  2667  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2667  preferably interfaces among and between a broadcast facility  400  ( FIG. 4 ) a user, a supplier of goods or services  2668  and various elements of communication facility  434  ( FIG. 4 ) such as database  408 , server  409  and telephone center  418 . The facilitator  2667  may be operated by the operator of communication facility  434  or by another entity.  
         [0598]     The facilitator  2667  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  400  ( FIG. 4 ) a user, a supplier of goods or services  2668  and various elements of communication facility  434  ( FIG. 4 ) such as database  408 , server  409  and telephone center  418 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  400  ( FIG. 4 ), a user, a supplier of goods or services  2668  and an advertiser.  
         [0599]     In the illustrated embodiment of  FIG. 11B , the radio broadcast facility  400  ( FIG. 4 ), typically a short range digital broadcast facility such as a Bluetooth transmitter associated with a static or mobile billboard, includes a voice to data processor  2710 , receiving an audio signal input. The output of processor  2710  and a data signal input are supplied to a digital signal processor  2714 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a digital transmitter  2716 .  
         [0600]     As illustrated in  FIG. 4 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0601]     The broadcast message may be received, for example, by a Bluetooth enabled mobile communicator  405  ( FIG. 4 ), which, in the embodiment shown in  FIG. 4  is located in a vehicle  402  ( FIG. 4 ). In distinction to the embodiments described previously, a radio  410  ( FIG. 4 ) co-located within same vehicle  402  may not be a direct recipient of the broadcast message from the broadcast facility  400  ( FIG. 4 ). It is appreciated that if the radio  410  is a Bluetooth enabled radio that it may also be a recipient of all or part of the broadcast message from the broadcast facility  400  ( FIG. 4 ).  
         [0602]     The broadcast message output transmitted by digital transceiver  2716  may be received by a digital transceiver  2740 , such as a Bluetooth transceiver, forming part of a mobile communicator  405  ( FIG. 4 ). The output of digital transceiver  2740  may be supplied to a storage medium  2742 , but need not necessarily be, governed by a switch  2744  controlled by an operator using an operator interface  2746 .  
         [0603]     In the example shown in  FIG. 11B , the operator interface  2746  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 4 , the non-audio, non-visible output of data signal separator is stored in storage medium  2742 .  
         [0604]     Additionally or alternatively, a switch  2748  may be provided at an output of storage medium  2742  and may be actuated by an operator using operator interface  2746 . The operation of switch  2744  may be similar to that of switch  2744 , the only difference in their effect being that switch  2748  governs storage of the non-audio, non-visible output, while switch  2748  governs supply thereof to a data signal processor  2750 .  
         [0605]     The output of the data signal processor  2750  may be supplied to a data signal separator  2754 , which may provide a visible data output which may be displayed on a screen  412  of the mobile communicator  405 . The output from the data signal separator  2754  is typically, but not necessarily, a product-specific code which, in the context of  FIG. 4  is shown as #1234#, and non product-specific contact information which, in the context of  FIG. 4  is shown as a non product-specific web address, WWW.PORTAL.COM and a non product-specific telephone number, 1-800-864-2222, and which may be stored in a signal storage medium  2756 . The non product-specific contact information is not necessarily contained within the non-audio, non-visible output and may be provided by means other than the inaudible non-audio content portion, such as by a coolie or SMS. Such storage may be, but need not necessarily be, governed by a switch  2758  controlled by an operator using an operator interface  2760 .  
         [0606]     In the example shown in  FIG. 11B , the operator interface  2760  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 4 , the product-specific contact information output of data signal separator  2754  is stored in storage medium  2756 .  
         [0607]     Additionally or alternatively, a switch  2762  may be provided at an output of storage medium  2756  and may be actuated by an operator using operator interface  2760 . The operation of switch  2762  may be similar to that of switch  2758 , the only difference in their effect being that switch  2758  governs storage of the product-specific contact information output, while switch  2762  governs supply of both the product-specific contact information and the non product-specific to a transceiver  2764 .  
         [0608]     Transceiver  2764  preferably includes a wireless modem which is enabled to communicate via the Internet with a server  409  ( FIG. 4 ), which in turn communicates with database  408  ( FIG. 4 ).  
         [0609]     A GPS device  2765  may be associated with the mobile communicator  405  and may transmit the user&#39;s geographic coordinates to the server  409  via the transceiver  2764 .  
         [0000]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 4 , the user may at any time actuate the mobile communicator  405 .  
         [0610]      FIG. 11B  to establish contact via transceiver  2764  on the basis of part or all of the product-specific contact information output from data signal separator  2754  and the non product-specific contact information preferably stored in the storage medium  2756 .  
         [0611]      FIG. 4  shows an example wherein a user actuates the mobile communicator  405 , typically embodied as a Bluetooth-enabled personal digital assistant with wireless connectivity via a cellular provider, to access a product-specific telephone center  432  ( FIG. 4 ) identified by phone number 1-800-WATER4U. In the illustrated embodiment, this access is achieved via a non product-specific telephone center, embodied in telephone center  418 , which is accessed via a cellular telephone link by use of a non product-specific telephone number, such as “1-800-864-2222”.  
         [0612]     The non product-specific telephone center  432  preferably maintains an Internet connection with a non product-specific server  409  as shown in  FIG. 4 . Upon accessing the non product-specific telephone center  418 , the product-specific contact information, such as a code, may be transferred to the non product-specific server  409  via the pathway designated as A. The non product-specific server  409  may transfer the product-specific contact information, such as a code, to a database  408  via the pathway designated as B. The code may be matched against the full product-specific information, shown as  406  in  FIG. 4 . The product-specific contact information may be transferred from the database  408  via the pathway designated as C to the non product-specific server  409 . The non product-specific server  409  may transfer the product-specific contact information to the non product-specific telephone center  418  via the pathway designated as D. The non product-specific telephone center  418  allows contact to be established between the user and a product-specific telephone center  432  ( FIG. 4 ). Once the user has accessed the product-specific telephone center identified by the telephone number 1-800-WATER4U, the user may obtain information or, as shown in  FIG. 4 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0613]     It is appreciated that where the mobile communicator  405  is embodied as a WAP enabled phone then the product specific contact information may be in the form of a web address such as WWW.MWATER/FREE.COM.  
         [0614]     In accordance with a preferred embodiment of the present invention, database  408  may receive all or part of the content information output from data signal separator  2754  via a computer network communication, as from data signal processor  2750 . Database  408  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2766 . The facilitator  2766  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2766  preferably interfaces among and between a broadcast facility  400  ( FIG. 4 ) a user, a supplier of goods or services  2768  and various elements of communication facility  434  ( FIG. 4 ) such as database  408 , server  409  and telephone center  418 . The facilitator  2766  may be operated by the operator of communication facility  434  or by another entity.  
         [0615]     The facilitator  2766  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  400  ( FIG. 4 ) a user, a supplier of goods or services  2768  and various elements of communication facility  434  ( FIG. 4 ) such as database  408 , server  409  and telephone center  418 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  400  ( FIG. 4 ), a user, a supplier of goods or services  2768  and an advertiser. numerals  102 ,  104 ,  202 ,  204 ,  302 ,  304 ,  402 ,  404 ,  502 ,  602 ,  604 ,  701  and  712 .  
         [0616]     In the embodiments of  FIGS. 1-4 ,  6  and  7 , the product specific messages contain both audio and non-audio portions. In the embodiment of  FIG. 5 , the product-specific messages contain only audio portions.  
         [0617]     In all of the embodiments of  FIGS. 1-3  and  5 - 7 , the user hears the audio portion. In the embodiment of  FIG. 4 , which illustrates a billboard, the user need not hear an audio portion.  
         [0618]     The user may, upon either hearing the audio portion of a product-specific message, as in the embodiments of  FIGS. 1-3  and  5 - 7  or seeing a visual message, request capture of a non-audio portion of the product-specific message. In response to a user CAPTURE command, the non-audio portion of the product-specific message is transferred to a mobile communicator, such as mobile communicator  114  in the embodiment of  FIG. 1 . It is noted that in the embodiment of  FIG. 6 , the scenario is somewhat different, in that capture is carried out internally of a computerized integrated vehicle information system  606  and the non-audio portions of product-specific messages may be transferred to a mobile communicator in response to a user&#39;s TRANSFER command.  
         [0619]     At a user&#39;s initiative, interactive contact may be established based on information contained in the non-audio portion of the product-specific message. The functionality of that contact is described hereinbelow with respect to  FIG. 24 .  
         [0620]     Reference is now made to  FIG. 25  which illustrates data set preparation employed in the embodiment of  FIG. 22  and  FIGS. 1-7 . Priori to a broadcasting facility broadcasting a message, at least two data sets may be prepared of information fields containing, amongst other possible information, pertinent contact information, pertinent product information, pertinent timing information, pertinent source information and other pertinent information to the item broadcast.  
         [0621]     At least one data set, containing all the pertinent information, is sent to a database associated with a communication facility, as shown in  FIGS. 1-7 .  
         [0622]     At least one other data set is prepared for broadcasting, as shown in  FIGS. 1-4 ,  FIGS. 6-7 , and  FIGS. 15A, 16A ,  17 A,  18 A,  19 A, and  21 A. Information fields can be added to the data set in the second and third parts of functionality common to  FIG. 1-7  and as shown in  FIG. 27 .  
         [0623]     This information, collated from the data sets sent directly to the database and the data sets that are received by the database as a result of user response, may be of interest to a facilitator, broadcasting facility, advertising agency, vendors, and others, such as statistical data concerning audience response tracking.  
         [0624]     In  FIGS. 15A-21  examples of data sets and fields are shown that relate to the data sets broadcast by the broadcasting facility. Information into a field may be added, such as GPS coordinates, time of contact, and relevant user identity details, as indicated by an arrow pointing into a field, at various points in the described embodiments of  FIGS. 1-4  and  FIGS. 6-7 . Information in a field may be accessed at various points in the described embodiments of  FIGS. 1-4  and  FIGS. 6-7 , as indicated by an arrow pointing out of a field. The abbreviations used to describe the information fields, as shown in  FIGS. 15A-15E   16 A- 16 E  17 A- 17 E  18 A- 18 E  19 A- 19 E  20 A- 20 E  21 A- 21 E, are elucidated hereinbelow.  
         [0625]     The embodiments of  FIGS. 1-4  and  FIGS. 6-7  data sets are broadcast in synchronicity with an audio broadcast, for instance as an RDS subcarrier signal ( FIGS. 1-3  and  6 ), as an embedded digital signal ( FIG. 4 ) or as a multiplexed cable signal ( FIG. 7 ).  
         [0626]     In embodiments of  FIGS. 1 and 6 , the broadcast data set, as shown in  FIGS. 15A, 19A , and  20 A, contains both the non product-specific (NON P-S) contact information and the product-specific (P-S) contact information together with pertinent information pertaining to the product description and other pertinent information not  
         [0627]     In the illustrated embodiment of  FIG. 12A , the radio broadcast facility  500  ( FIG. 5 ), typically a digital broadcast facility, includes a voice to data processor  2810 , receiving an audio signal input. Output of processor  2810  and data signal input are supplied to a digital signal processor  2814 , which combines these outputs with suitable synthesis therebetween and supplies a combined output to a transmitter  2816 .  
         [0628]     As illustrated in  FIG. 5 , the digitized broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0629]     The broadcast message may be received, for example, by a radio  510  ( FIG. 5 ), typically located in a vehicle  512  ( FIG. 5 ). As seen in  FIG. 12A , the radio is a digital radio including a digital signal receiver  2820  which outputs to a digital signal processor  2822 . The digital processed signal is delivered to a digital signal separator  2824  which is operative to separate the received digital signal into audio and data portions which are received respectively by a data to voice processor  2826  and a data signal separator  2828 . The output of the data to voice processor  2826  may be heard by a user via a speaker, such as speaker  514  ( FIG. 5 ).  
         [0630]     The output of the digital signal separator  2824  is supplied to a data signal separator  2828  which may provide a visible data output to a suitable radio display, such as display  517  ( FIG. 5 ).  
         [0631]     In contrast to embodiments described hereinabove in  FIGS. 8A-8F ,  9 A- 9 F,  10 A-D, and  11 A-B, and further described hereinbelow in FIGS.  13 A-B, in the present embodiment, shown in  FIG. 12A , there need not necessarily be any transfer of information, between a radio and a mobile communicator.  
         [0632]     Simultaneously, or at any time previous to the transmission of the broadcast message, contact information  504  ( FIG. 5 ) pertaining to the broadcast message may be received by a non product-specific server  506  ( FIG. 5 ) via an Internet communication from a computer  508  ( FIG. 5 ) associated with broadcasting facility  500  ( FIG. 5 ). The contact information may be stored in a database  520  ( FIG. 5 ).  
         [0633]     A user may receive all or part of the contact information  504  ( FIG. 5 ) by accessing a non product-specific web server, along pathway labeled A in  FIG. 12A , and specifying a radio channel, preferably the same radio channel as being listened to on radio  510 , via a browser (not shown) associated with the mobile communicator  516  ( FIG. 5 ), using an operator interface  2829 . The non product-specific server web address, shown in  FIG. 5  as WWW.PORTAL.COM”, may be loaded into the mobile communicator browser by such means as manually or orally, or accessed from a storage medium associated with the mobile communicator  516  ( FIG. 5 ), such a contact address being previously received by such means as a cookie.  
         [0634]     In the present embodiment, the mobile communicator  516  ( FIG. 5 ) is preferably a GPRS or 3G communicator able to be on-line-all-the-time and receive streaming data from an Internet server, such as designated by the web address WWW.PORTAL.COM”.  
         [0635]     Alternatively, the radio station specifications may be inputted into the mobile communicator  516  by means of an interface assembly associated with the mobile communicator and described hereinabove in  FIG. 8E . Part or all or the contact information  504  ( FIG. 5 ) may be transmitted from the non product-specific server  506  ( FIG. 5 ) to the transceiver  2830  via communication pathway labeled B.  
         [0636]     The output of transceiver  2830  may be supplied to a data signal processor  2850  output of the data signal processor  2850  may be supplied to a data signal separator  2854 , which may provide a visible data output which may be displayed on a screen  518  ( FIG. 5 ) of the mobile communicator  516  ( FIG. 5 ). The output from the data signal separator  2854  is typically non product-specific contact information, such as a web address and telephone number, and product-specific web address and product-specific telephone number, and other information pertaining to the broadcast message and which may be stored in a signal storage medium  2856 . Such storage  2856  may be, but need not necessarily be, governed by a switch  2858  controlled by an operator using an operator interface  2860 .  
         [0637]     In the example shown in  FIG. 12A , the operator interface  2860  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 5 , the contact information from data signal separator is stored in storage medium  2856 .  
         [0638]     A similar operator interface  2860  may activate switch  2862  by speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 5 , the product-specific contact information stored in storage medium  2856  may be provided to transceiver  2830 . The contact information, which may or may not include user identification information, may be transmitted by the transceiver  2830 , preferably by wireless modem which is able to communicate with the non product-specific server  506  ( FIG. 5 ) with web address designated in  FIG. 5  as WWW.PORTAL.COM, via pathway C. The non product-specific server  506  may in turn communicates with database  520  ( FIG. 5 ). The non product-specific telephone center  506  may establish connection with a product-specific server  519  with a product-specific web address designated in  FIG. 5  as WWW.MWATER/FREE.COM.  
         [0639]     A GPS device  2857  may be associated with the mobile communicator and may transmit via the transceiver  2830  the user&#39;s geographic coordinates to the server  506 .  
         [0640]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 5 , the user may at any time actuate the mobile communicator  516  ( FIG. 5 ) to establish contact via transceiver  2830  on the basis of part or all of the product-specific contact information output from data signal separator  2862  and the non product-specific contact information preferably stored in the storage medium  2856 .  
         [0641]     In accordance with a preferred embodiment of the present invention, database  520  may receive all or part of the content information output from data signal separator  2854  via a computer network communication, and from data signal processor  2814 . Database  520  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2867 . The facilitator  2867  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2867  preferably interfaces among and between a broadcast facility  500  ( FIG. 5 ) a user, a supplier of goods or services  2868  and various elements of communication facility  526  ( FIG. 5 ) such as database  520 , server  506  and telephone center  524 . The facilitator  2867  may be operated by the operator of communication facility  526  or by another entity.  
         [0642]     The facilitator  2867  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  500  ( FIG. 5 ) a user, a supplier of goods or services  2868  and various elements of communication facility  526  ( FIG. 5 ) such as database  520 , server  506  and telephone center  524 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  500  ( FIG. 5 ), a user, a supplier of goods or services  2868  and an advertiser.  
         [0643]     In the illustrated embodiment of  FIG. 12B , the radio broadcast facility  500  ( FIG. 5 ), typically a digital broadcast facility, includes a voice to data processor  2910 , receiving an audio signal input. Output of processor  2910  and data signal input are supplied to a digital signal processor  2914 , which combines these outputs with suitable synthesis therebetween and supplies a combined output to a transmitter  2916 .  
         [0644]     As illustrated in  FIG. 5 , the digitized broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0645]     The broadcast message may be received, for example, by a radio  510  ( FIG. 5 ), typically located in a vehicle  512  ( FIG. 5 ). As seen in  FIG. 12B , the radio is a digital radio including a digital signal receiver  2920  which outputs to a digital signal processor  2922 . The digital processed signal is delivered to a digital signal separator  2924  which is operative to separate the received digital signal into audio and data portions which are received respectively by a data to voice processor  2926  and a data signal separator  2928 . The output of the data to voice processor  2926  may be heard by a user via a speaker, such as speaker  514  ( FIG. 5 ).  
         [0646]     The output of the digital signal separator  2924  is supplied to a data signal separator  2928  which may provide a visible data output to a suitable radio display, such as display  517  ( FIG. 5 ).  
         [0647]     In contrast to embodiments described hereinabove in  FIGS. 8A-8F ,  9 A- 9 F,  10 A-D, and  11 A-B, and further described hereinbelow in FIGS.  13 A-B, in the present embodiment, shown in  FIG. 12B , there need not necessarily be any transfer of information, between a radio and a mobile communicator.  
         [0648]     Simultaneously, or at any time previous to the transmission of the broadcast message, contact information  504  ( FIG. 5 ) pertaining to the broadcast message may be received by a non product-specific server  506  ( FIG. 5 ) via an Internet communication from a computer  508  ( FIG. 5 ) associated with broadcasting facility  500  ( FIG. 5 ). The contact information may be stored in a database  520  ( FIG. 5 ).  
         [0649]     A user may receive all or part of the contact information  504  ( FIG. 5 ) by accessing a non product-specific web server, along pathway labeled A in  FIG. 12B , and specifying a radio channel, preferably the same radio channel as being listened to on radio  510 , via a browser (not shown) associated with the mobile communicator  516  ( FIG. 5 ), using an operator interface  2929 . The non product-specific server web address, shown in  FIG. 5  as WWW.PORTAL.COM” may be loaded into the mobile communicator browser by such means as manually or orally, or accessed from a storage medium associated with the mobile communicator  516  ( FIG. 5 ), such a contact address being previously received by such means as a cookie.  
         [0650]     In the present embodiment, the mobile communicator  516  ( FIG. 5 ) is preferably a GPRS or 3G communicator able to be on-line-all-the-time and receive streaming data from an Internet server, such as designated by the web address WWW.PORTAL.COM.  
         [0651]     Alternatively, the radio station specifications may be inputted into the mobile communicator  516  by means of an interface assemble associated with the mobile communicator and described hereinabove in  FIG. 8E . Part or all or the contact information  504  ( FIG. 5 ) may be transmitted from the non product-specific server  506  ( FIG. 5 ) to the transceiver  2930  via communication pathway labeled B.  
         [0652]     The output of transceiver  2930  may be supplied to a data signal processor  2950 . Output of the data signal processor  2950  may be supplied to a data signal separator  2954 , which may provide a visible data output which may be displayed on a screen  518  ( FIG. 5 ) of the mobile communicator  516  ( FIG. 5 ). The output from the data signal separator  2954  is typically non product-specific contact information, such as a web address and telephone number, and product-specific web address and product-specific telephone number, and other information pertaining to the broadcast message and which may be stored in a signal storage medium  2956 . Such storage  2956  may be, but need not necessarily be, governed by a switch  2958  controlled by an operator using an operator interface  2960 .  
         [0653]     In the example shown in  FIG. 12B , the operator interface  2960  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 5 , the contact information from data signal separator is stored in storage medium  2956 .  
         [0654]     A similar operator interface  2960  may activate switch  2962  by speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 5 , the product-specific contact information stored in storage medium  2956  may be provided to transceiver  2930 . The contact information, which may or may not include user identification information, may be transmitted by the transceiver  2930 , preferably by wireless modem which is able to communicate via with a non product-specific telephone center  524  ( FIG. 5 ) with telephone number designated in  FIG. 5  as 1-800-864-2222, via pathway C. The non product-specific telephone center  524  may communicate with the non product-specific server  506  which in turn communicates with database  520  ( FIG. 5 ).  
         [0655]     The non product-specific telephone center  524  may establish connection with a product-specific telephone center  530  with a product-specific telephone number designated in  FIG. 5  as 1-800-WATER4U.  
         [0656]     A GPS device  2957  may be associated with the mobile communicator and may transmit via the transceiver  2930  the user&#39;s geographic coordinates to the server  506 .  
         [0657]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 5 , the user may at any time actuate the mobile communicator  516  ( FIG. 5 ) to establish contact via transceiver  2930  on the basis of part or all of the product-specific contact information output from data signal separator  2954  and the non product-specific contact information preferably stored in the storage medium  2956 .  
         [0658]     In accordance with a preferred embodiment of the present invention, database  520  may receive all or part of the content information output from data signal separator  2954  via a computer network communication, and from data signal processor  2914 . Database  520  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  2967 . The facilitator  2967  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  2967  preferably interfaces among and between a broadcast facility  500  ( FIG. 5 ) a user, a supplier of goods or services  2968  and various elements of communication facility  526  ( FIG. 5 ) such as database  520 , server  506  and telephone center  524 . The facilitator  2967  may be operated by the operator of communication facility  526  or by another entity.  
         [0659]     The facilitator preferably  2967  provides at least one of coordination and financial arrangements between one or more of a broadcast facility  500  ( FIG. 5 ) a user, a supplier of goods or services  2968  and various elements of communication facility  526  ( FIG. 5 ) such as database  520 , server  506  and telephone center  524 . Thus it is appreciated that the facilitator  2967 ; may provide payment arrangements between two or more of a broadcast facility  500  ( FIG. 5 ), a user, a supplier of goods or services  2968  and an advertiser.  
         [0660]     Turning to  FIG. 13A , there is provided a system and methodology of the type shown in  FIG. 6 , wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility.  
         [0661]     In the illustrated embodiment of  FIG. 13A , the radio broadcast facility  600  ( FIG. 6 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  3210 , receiving an audio signal input, as well as a data signal processor  3212 , receiving a data signal input. Outputs of processors  3210  and  3212  are supplied to a signal synchronizer  3214 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  3216 .  
         [0662]     As illustrated in  FIG. 6 , the broadcast message, preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0663]     The broadcast message may be received, for example, by a computerized integrated vehicle system  606  ( FIG. 6 ), typically located in a vehicle  608 . As seen in  FIG. 13A , the computerized integrated vehicle system may contain an integrated  606  radio including a signal receiver  3220  which outputs to a signal separator  3222 , which is operative to separate the received signal into audio and data portions which are perceived respectively by an audio signal processor  3224  and a data signal processor  3226 . The output of the audio signal processor  3224  may be heard by a user via a speaker, such as speaker  610  ( FIG. 6 ).  
         [0664]     The output of the data signal processor  3226  is supplied to a data signal separator  3228  which may provide a visible data output to a suitable radio display, such as display  613  ( FIG. 6 ). It is a particular feature of the present invention that the data signal separator  3228  also provides a non-audio, non-visible output, which may be stored in a storage medium  3242 . Such storage may be, but need not necessarily be, governed by a switch  3244  controlled by an operator using an operator interface  3246 .  
         [0665]     In the example shown in  FIG. 6 , the operator interface  3246  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 6 , the non-audio, non-visible output of data signal separator is stored in storage medium  3242 .  
         [0666]     Additionally or alternatively, a switch  3248  may be provided at an output of storage medium  3242  and may be actuated by an operator using operator interface  3246 . The operation of switch  3248  may be similar to that of switch  3244 , the only difference in their effect being that switch  3244  governs storage of the non-audio, non-visible output, while switch  3248  governs supply thereof to a data signal processor  3250 .  
         [0667]     The output of the data signal processor  3250  may be supplied to a data signal separator  3252 , which may provide a visible output which may be displayed on a screen  613  of the computerized integrated vehicle system  606  ( FIG. 6 ) and also provides a contact information output, which may be stored in a signal storage medium  3254 . In the context of  FIG. 6 , the contact information output may include, for example, a product-specific web address, such as WWW.MWATER/FREE.COM, a product-specific telephone number, such as 1-800-WATER4U, a non product-specific web address, such as WWW.PORTAL.COM, or a non product-specific telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  3256  controlled by an operator using an operator interface  3258 .  
         [0668]     In the example shown in  FIG. 6 , the operator interface  3258  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 6 , the contact information, output is stored in storage medium  3254 .  
         [0669]     Additionally or alternatively, a switch  3260  may be provided at an output of storage medium  3254  and may be actuated by an operator using operator interface  3258 . The operation of switch  3260  may be similar to that of switch  3256 , the only difference in their effect being that switch  3256  governs storage of the contact information output, while switch  3260  governs supply thereof to a transceiver  3262 .  
         [0670]     Transceiver  3262  preferably includes a wireless modem which is enabled to communicate via the Internet with server  619  ( FIG. 6 ), which in turn communicates with a database  620  ( FIG. 6 ). Typically a GPS device  608  ( FIG. 6 ), associated with the computerized integrated vehicle system  606  ( FIG. 6 ), may supply transceiver  3262  with the user&#39;s geographic coordinates.  
         [0671]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 6 , the user may at any time actuate the integrated mobile communicator within the computerized integrated vehicle system  606  ( FIG. 6 ) to establish contact via transceiver  3262  on the basis of part or all of the contact information output from data signal separator  3252 .  
         [0672]      FIG. 6  shows an example wherein a user actuates the integrated mobile communicator within the computerized integrated vehicle system  606  ( FIG. 6 ) to access a web site identified by the web address “WWW.MWATER/FREE.COM” which forms part of the product-specific content information output. In the illustrated embodiment, this access is achieved via a non product-specific portal, embodied in server  619  ( FIG. 6 ), which is accessed via the Internet by use of a non product-specific web address, such as “WWW.PORTAL.COM”. The non product-specific web address need not be broadcast and is typically stored in the computerized integrated vehicle system  606  ( FIG. 6 ), such as by means of a cookie. Alternatively, the non product-specific web address may be broadcast as part of content portion  647  ( FIG. 6 ) or otherwise.  
         [0673]     An additional switch operator  3264  governed by operator interface  3266  may be speech actuated, such that when the operator says “TRANSFER” as illustrated in  FIG. 6 , the non-audio, non-visible output may be supplied from the storage medium  3242  to a further transceiver  3268  that may transfer the content information to a suitably enabled mobile communicator  614  ( FIG. 6 ). It is appreciated that the transceiver  3268  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0674]     Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 6  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0675]     In accordance with a preferred embodiment of the present invention, database  620  may receive all or part of the content information output from data signal separator  3252  or via a computer network communication, as from data signal processor  3212 . Database  620  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  3270 . The facilitator  3270  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator preferably interfaces among and between a broadcast facility  600  ( FIG. 6 ) a user, a supplier of goods or services  3272  and various elements of communication facility  626  ( FIG. 6 ) such as database  620 , server  619  and telephone center  624 . The facilitator  3270  may be operated by the operator of communication facility  626  or by another entity.  
         [0676]     The facilitator  3270  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  600  ( FIG. 6 ) a user, a supplier of goods or services  3272  and various elements of communication facility  626  ( FIG. 6 ) such as database  620 , server  619  and telephone center  624 . Thus it is appreciated that the facilitator  3270  may provide payment arrangements between two or more of a broadcast facility  600  ( FIG. 6 ), a user, a supplier of goods or services  3272  and an advertiser.  
         [0677]     Turning to  FIG. 13B , there is provided a system and methodology of the type shown in  FIG. 6 , wherein a message, here a commercial message, is broadcast, typically by a radio broadcast facility, such as an FM broadcast facility.  
         [0678]     In the illustrated embodiment of  FIG. 13B , the radio broadcast facility  600  ( FIG. 6 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  3310 , receiving an audio signal input, as well as a data signal processor  3312 , receiving a data signal input. Outputs of processors  3310  and  3312  are supplied to a signal synchronizer  3314 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  3316 .  
         [0679]     As illustrated in  FIG. 6 , the broadcast message, preferably includes an audible audio content portion, and an inaudible non-audio content portion.  
         [0680]     The broadcast message may be received, for example, by a computerized integrated vehicle system  606  ( FIG. 6 ), typically located in a vehicle  608 . As seen in  FIG. 13B , the computerized integrated vehicle system may contain an integrated  606  radio including a signal receiver  3320  which outputs to a signal separator  3322 , which is operative to separate the received signal in audio and data portions which are perceived respectively by an audio signal processor  3324  and a data signal processor  3326 . The output of the audio signal processor  3324  may be heard by a user via a speaker, such as speaker  610  ( FIG. 6 ).  
         [0681]     The output of the data signal processor  3326  is supplied to a data signal separator  3328  which may provide a visible data output to a suitable radio display, such as display  613  ( FIG. 6 ). It is a particular feature of the present invention that the data signal separator  3328  also provides a non-audio, non-visible output, which may be stored in a storage medium  3342 . Such storage may be, but need not necessarily be, governed by a switch  3344  controlled by an operator using an operator interface  3346 .  
         [0000]     In the example shown in  FIG. 6 , the operator interface  3346  may be speech actuated, such that when the operator says “CAPTURE” as illustrated in  FIG. 6 , the non-audio, non-visible output of data signal separator is stored in storage medium  3342 .  
         [0682]     Additionally or alternatively, a switch  3348  may be provided at an output of storage medium  3342  and may be actuated by an operator using operator interface  3346 . The operation of switch  3348  may be similar to that of switch  3344 , the only difference in their effect being that switch  3344  governs storage of the non-audio, non-visible output, while switch  3348  governs supply thereof to a data signal processor  3350 .  
         [0683]     The output of the data signal processor  3350  may be supplied to a data signal separator  3352 , which may provide a visible output which may be displayed on a screen  613  of the computerized integrated vehicle system  606  ( FIG. 6 ) and also provides a contact information output, which may be stored in a signal storage medium  3354 . In the context of  FIG. 6 , the contact information output may include, for example, a product-specific web address, such as WWW.MWATER/FREE.COM, a product-specific telephone number, such as 1-800-WATER4U, a non product-specific web address, such as WWW.PORTAL.COM, or a non product-specific telephone number, such as 1-800-864-2222. Such storage may be, but need not necessarily be, governed by a switch  3356  controlled by an operator using an operator interface  3358 .  
         [0684]     In the example shown in  FIG. 6 , the operator interface  3358  may be speech actuated, such that when the operator says “CONTACT” as illustrated in  FIG. 6 , the contact information output is stored in storage medium  3354 .  
         [0685]     Additionally or alternatively, a switch  3360  may be provided at an output of storage medium  3354  and may be actuated by an operator using operator interface  3358 . The operation of switch  3360  may be similar to that of switch  3356 , the only difference in their effect being that switch  3356  governs storage of the contact information output, while switch  3360  governs supply thereof to a transceiver  3362 .  
         [0686]     Transceiver  3362  preferably includes a wireless modem which is enabled to communicate via the Internet with server  619  ( FIG. 6 ), which in turn communicates with a database  620  ( FIG. 6 ). Typically a GPS device  608  ( FIG. 6 ), associated with the computerized integrated vehicle system  606  ( FIG. 6 ), may supply transceiver  3362  with the user&#39;s geographic coordinates.  
         [0687]     In the illustrated embodiment, which is described functionally hereinabove with reference to  FIG. 6 , the user may at any time actuate the integrated mobile communicator within the computerized integrated vehicle system  606  ( FIG. 6 ) to establish contact via transceiver  3362  on the basis of part or all of the contact information output from data signal separator  3352 .  
         [0688]      FIG. 13B  shows an example wherein a user actuates the integrated mobile communicator within the computerized integrated vehicle system  606  ( FIG. 6 ) to access a product-specific telephone center  617  ( FIG. 6 ) identified by the telephone number 1-800-WATER4U which forms part of the product-specific content information output. In the illustrated embodiment, this access is achieved via a non product-specific telephone center  624  ( FIG. 6 ), which is accessed via the non product-specific telephone number, such as 1-800-864-2222. The non product-specific telephone number need not be broadcast and is typically stored in the computerized integrated vehicle system  606  ( FIG. 6 ), such as by means of a cookie. Alternatively, the telephone number may be broadcast as part of content portion  647  ( FIG. 6 ) or otherwise.  
         [0689]     An additional switch operator  3364  governed by operator interface  3366  may be speech actuated, such that when the operator says “TRANSFER” as illustrated in  FIG. 6 , the non-audio, non-visible output may be supplied from the storage medium  3342  to a further transceiver  3368  that may transfer the content information to a suitably enabled mobile communicator  614  ( FIG. 6 ). It is appreciated that the transceiver  3368  and the communication link therebetween may be replaced by any other suitable wired or wireless communication link, such as a ohmic connection, an IR communication link, a Bluetooth communication link or another short range communication link.  
         [0690]     Once the user has accessed the product-specific web site identified by the telephone number “1-800-WATER4U”, the user may obtain information or, as shown in  FIG. 6  enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0691]     In accordance with a preferred embodiment of the present invention, database  620  may receive all or part of the content information output from data signal separator  3352  or via a computer network communication, as from data signal processor  3312 . Database  620  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  3370 . The facilitator  3370  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  3370  preferably interfaces among and between a broadcast facility  600  ( FIG. 6 ) a user, a supplier of goods or services  3372  and various elements of communication facility  626  ( FIG. 6 ) such as database  620 , server  619  and telephone center  624 . The facilitator  3370  may be operated by the operator of communication facility  626  or by another entity.  
         [0692]     The facilitator  3370  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  600  ( FIG. 6 ) a user, a supplier of goods or services  3372  and various elements of communication facility  626  ( FIG. 6 ) such as database  620 , server  619  and telephone center  624 . Thus it is appreciated that the facilitator  3370  may provide payment arrangements between two or more of a broadcast facility  600  ( FIG. 6 ), a user, a supplier of goods or services  3372  and an advertiser.  
         [0693]     Reference is now made to  FIG. 14  is a simplified functional block diagram of an embodiments of the system of  FIG. 7 . As seen in  FIG. 14 , there is provided a system and methodology of the type shown in  FIG. 7 , wherein a commercial message is broadcast by a radio broadcast facility, such as an FM or digital broadcast facility.  
         [0694]     In the illustrated embodiment of  FIG. 14 , the radio broadcast facility  700  ( FIG. 2 ), typically a FM broadcast facility having subcarrier broadcast functionality, such as via a RDS, RBDS or a DARC protocol, includes an audio signal processor  3410 , receiving an audio signal input, as well as a data signal processor  3412 , receiving a data signal input. Outputs of processors  3410  and  3412  are supplied to a signal synchronizer  3414 , which combines these outputs with suitable synchronization therebetween and supplies a combined output to a transmitter  3416 .  
         [0695]     As illustrated in  FIG. 7 , the broadcast message preferably includes an audible audio content portion and an inaudible non-audio content portion.  
         [0696]     The broadcast message may be received, for example, by a signal receiver  3418  ( FIG. 7 ), typically located in a headend facility  704 . As seen in  FIG. 14 , the signal receiver  3418  which outputs to a signal separator  3420 , which is operative to separate the received signal into audio and data portions which are received respectively by an audio signal processor  3422  and a data signal processor  3424 . The data signal processor  3424  may be received by a data signal separator  3426  that enables part if not all of the inaudible non-audio content portion to be displayed or otherwise viewed. The output of the audio signal processor  3422  and the output of the data signal separator  3426  may be passed to a signal synchronizer  3428 . A cable headend processor  3430  may receive both the audible audio content and the inaudible non-audio content for simultaneous transmission via broadband cable, where the inaudible non-audio content portion may be configured for cable radio reception and the audible audio content portion may be configured for cable television reception or cable PC reception. After passing through a downstream gate  3432  at the headend facility  704  ( FIG. 7 ) the signals, that may be multiplexed signals, may be passed by a cable connection to a downstream gate  3434  situated in a user end facility, which is a residential facility  706  as shown in  FIG. 7 .  
         [0697]     The output of the downstream gate  3434  is supplied to a distributor box  707  ( FIG. 7 ), which may be a set top box. The distributor box  707  ( FIG. 7 ) may distribute the signals to various cable-enabled appliances, such as a television  708 , radio  710  and personal computer  728 , as shown in  FIG. 7 .  
         [0698]     In the example shown in  FIG. 7 , a user hears all or part of the audio content of the broadcast message  701  on the cable radio  710  ( FIG. 7 ) simultaneous to which the user views all or part of the data content portion  712  ( FIG. 7 ) on the television  708  ( FIG. 7 ) or the PC  709  ( FIG. 7 ). The data content portion appears in a form that may be teletext and may allow for hyperlinking. In  FIG. 7  this is shown on the cable-enabled television  708 , by way of example, as “FREE WATER”. The hyperlink allows connection via the Internet to the non product-server  7738  ( FIG. 7 ) with a non product-specific address such as WWW.PORTAL.COM. The user may wish to respond to such an offer by capturing the information and establishing contact with a product-specific web site, such as WWW.MWATER/FREE.COM. The user, using an operator interface, such as a remote device  722  ( FIG. 7 ) that may be actuated manual or orally, may click on the designated area of the television display causing all or part of the data content information to be relayed back to the headend facility  704  via the distributor  707  ( FIG. 7 ) and the upsteam gates  3436  and  3438 . The headend facility  704  ( FIG. 7 ) may access the product-specific server  724  ( FIG. 7 ) via the non product-specific web server  720  ( FIG. 7 ). In the example illustrated in  FIG. 7  the product-specific data content is in the form of a code, such as #1234#.  
         [0699]     It is appreciated that the distributor box  707 , the TV  708 , or the PC  709  may possess storage abilities that may allow a number of captured messages to be stored before accessing them over the Internet  
         [0700]     Upon accessing the non product-specific web server- 720 , the product-specific contact information, such as a code, may be transferred to the database  728  via the pathway designated as A. The code may be matched against the full product-specific information, shown as  711  in  FIG. 7 . The product-specific contact information may be transferred from the database  728  via the pathway designated as B to the non product-specific server  720 . The non product-specific server  720  allows contact to be established between the user and a product-specific server  724  ( FIG. 7 ). Once the user has accessed the product-specific web site identified by the web address “WWW.MWATER/FREE.COM”, the user may obtain information or, as shown in  FIG. 7 , enter into any appropriate commercial transaction, such as one which results in water being delivered to the residence of the user.  
         [0701]     In accordance with a preferred embodiment of the present invention, database  728  may receive all or part of the content information output from the broadcast facility  700  ( FIG. 7 ) via a computer network communication, as from a computer  713  ( FIG. 7 ). Alternatively, the database  728  may receive all or part of the content information from the cable headend facility  704 .  
         [0702]     It is appreciated that the contact information may also be supplied to the headend facility  704  from the database  728  directly from the broadcasting facility  700  ( FIG. 7 ) via a computer network communication, as from a computer  713  ( FIG. 7 ). From the headend facility  704  ( FIG. 7 ) the contact information may be supplied to the residential facility  706  ( FIG. 7 ) as previously described.  
         [0703]     Database  728  is preferably operative to collect and correlate user information and activities in connection with given contact information and to communicate with a facilitator  3440 . The facilitator  3440  may have multiple functionalities which may be combined in a single entity or divided among various separate entities. The facilitator  3440  preferably interfaces among and between a broadcast facility  700  ( FIG. 7 ) a user, a supplier of goods or services  3442  and various elements of communication facility  736  ( FIG. 7 ) such as database  728  and server  720 . The facilitator  3440  may be operated by the operator of communication facility  736  or by another entity.  
         [0704]     The facilitator  3440  preferably provides at least one of coordination and financial arrangements between one or more of a broadcast facility  700  ( FIG. 7 ) a user, a supplier of goods or services  3442  and various elements of communication facility  736  ( FIG. 7 ) such as database  728  and server  720 . Thus it is appreciated that the facilitator may provide payment arrangements between two or more of a broadcast facility  700  ( FIG. 7 ) a user, a supplier of goods or services  3442  and an advertiser.  
         [0705]     Reference is now made to  FIG. 22 , which is a simplified flowchart of a first part of the functionality common to  FIGS. 1-7 .  FIG. 22  illustrates interaction between at least one broadcast facility such as, for example, broadcast facility  100  in  FIG. 1 , at least one non-product specific communication facility, such as, for example, non product-specific communication facility  130  in  FIG. 1  and at least one product-specific communication facility, such as, for example, a product-specific communication facility embodied in a server such as server  118  or a telephone center such as telephone center  120  in the embodiment of  FIG. 1 , in accordance with a preferred embodiment of the present invention.  
         [0706]     As seen in  FIG. 22 , a broadcast schedule for broadcasts is preferably established by coordination between one or more facilitators and one or more broadcast facilities. Typically, this broadcast schedule includes broadcast of plural product-specific messages for plural advertisers and/or suppliers for interaction via at least one non-product specific communication facility.  
         [0707]     Preferably prior to broadcast of the product-specific messages, interactive information relating to each broadcast is supplied, typically other than by broadcast to at least one non-product specific communication facility and optionally to one or more product specific communication facilities. This interactive information enables the non-product specific communication facility to automatically respond to contact commands provided by the user. Similarly, the interactive information provided to the product-specific communication facilities enables them to automatically respond to product-specific contacts established therewith by a user, typically via the non-product specific communication facility.  
         [0708]     Reference is now made to  FIG. 23  which is a simplified flowchart of a second part of the functionality common to  FIGS. 1-7 .  FIG. 23  illustrates interaction between the broadcast facility, such as, for example, broadcast facility  100  in the embodiment of  FIG. 1  and listeners to its broadcasts, such as listeners listening using a radio  106 , as in the embodiment of  FIG. 1 . The broadcast facility broadcasts plural interactive product-specific messages, the contents of which may be, for example, of any of the types shown in  FIGS. 1-7  and designated by reference necessarily pertaining to the product description. It is appreciated that product description can include information concerning product offers, music, regular programs, news items, and traffic reports. Pertinent information pertaining to the product description may include information such as a product name, for instance “WATER” or “FREE WATER” as shown in the embodiments described herein. It is appreciated that other pertinent information can include, song lyrics, artist name, discount deals, and coupon details, and stock price quotes.  
         [0709]     Other fields, as shown in  FIGS. 15-21 , include the station ID, such as RADIO NY; broadcast time, that is the time the data set was broadcast; the event ID, that is a unique identifier of the data set; a vendor ID, that is a unique identifier of a vendor associated with the broadcast message; NON P-S URL, that is a non product-specific web site address; P-S URL, that is a product-specific web site address; NON P-S PHONE #, that is a non product-specific telephone number; and P-S PHONE #, that is a product-specific telephone number.  
         [0710]     In embodiments of  FIGS. 2, 3 ,  4 , and  7 , the data set broadcast as the non-audio content portion contains a product-specific code, such as #1234#. The identical code is also part of the data set sent directly to the database of the communication facility, as shown for example in  FIG. 2 . As shown for example in  FIGS. 16A-16E , a broadcast data set containing a product-specific code need not contain such information as the event ID, the vendor ID, the non product-specific contact information, nor the product-specific contact information. In such a case the non product-specific contact information has been previously downloaded into the mobile communicator by means such as a cookie or entered manually.  
         [0711]     It is appreciated that all or part of the information contained in the data set fields may be encrypted. Decryption may take place when information contained within a field is accessed for use, for instance for display on a display or for directing a browser to a web site.  
         [0712]     In the embodiment described by  FIG. 5 , no data set is broadcast by the broadcasting facility with the audio message. The pertinent information is transmitted directly from the non product-specific server to the mobile communicator.  
         [0713]     Reference is now made to  FIG. 26  which illustrates capture functionality employed in the embodiment of  FIG. 23  and of  FIGS. 1-4  and  6 . If the radio station being listened to is not automatically known to the mobile communicator, it must be entered by the user. If the mobile communicator is a GPRS or 3G communicator, such as in the embodiment of  FIG. 5 , a browser is opened to a non product-specific portal. If the mobile communicator is not a GPRS or 3G device, such as in the embodiments of  FIGS. 1-4  and  6 , the CAPTURE command of the user may be acted upon either by the radio or by the mobile communicator. It is noted that the CAPTURE command, if not provided simultaneously with receipt of the audio portion of the product-specific message may be effective to produce a scroll-back functionality to capture earlier received and temporarily stored non-audio portions of product-specific messages.  
         [0714]     The CAPTURE command may be effected orally, or manually, as by pressing a button on a radio, a mobile communicator or an interface assembly as inter alia in the embodiments of  FIGS. 8E, 8F ,  9 E and  9 F.  
         [0715]     The captured data set, such as the data set appearing in  FIG. 15C , is stored in the mobile communicator until needed. A successful capture indication may be provided to the user.  
         [0716]     Reference is now made to  FIG. 24 , which is a simplified flowchart illustrating of a third part of the functionality common to  FIGS. 1-6 .  FIG. 24  illustrates interaction between the mobile communicator and the non-product specific communication facility and product specific communication facilities. As seen in  FIG. 24 , interactive contact preferably is initially established between the user via the mobile communicator with the non product-specific communication facility. This may include contact established via a telephone communication, an Internet communication or any other suitable type of communication and may involve a server or a telephone center at the non product-specific communication facility.  
         [0717]     Concurrently with or following establishment of the contact between the mobile communicator and the non product-specific communication facility, there is preferably established contact between the non product-specific communication facility and an appropriate product-specific communication facility, preferably identified by information contained in the data set received by and stored in the mobile communicator. Preferably, such contact established effective contact between the user and the product-specific communication facility. This effective contact may be directly between the mobile communicator and the product-specific communication facility or it may be indirect, such as via the non product-specific communication facility. One or more transaction may be carried out based on this effective contact.  
         [0718]     For the purposes of the present application, the term “transaction” may refer to a commercial transaction but need not be so limited. Particularly in the case of commercial transactions, various details of the transaction are preferably provided via a facilitator to pertinent parties. For example, when a product is purchased, a series of financial transfers may result, including, for example, a transfer of funds from a user or his bank to a supplier, a transfer of funds from the supplier to an advertiser or vice versa and a transfer of funds from the supplier to a broadcast facility. Where a free product is provided to a user, for example, a transfer of funds from the advertiser to the supplier may be involved. Another type of transaction may be simply provision of information with or without cost to the user. In such a case, the product is a service. An example is in depth news content which may be made available to a user upon capture of non-audio content accompanying a news flash.  
         [0719]     The facilitator may have multiple functions, not limited to financial arrangements and transfers. For example, the facilitator may provide market data based on the various contacts and transactions to one or more interested parties. In accordance with a preferred embodiment of the present invention, the facilitator functionality may advantageously be provided by the same party as that which operates the non product-specific communication facility and may employ some of the computer equipment, such as a database, at least partially in common.  
         [0720]     Reference is now made to  FIG. 27 , which is a simplified flowchart illustrating the contact feature of a third part of the functionality common to  FIGS. 1-6 . Upon issuing a “CONTACT” command, either orally or manually, a mobile communicator, such as shown in  FIGS. 1-6 , will establish a communication link between the user and a product-specific communication center via a non-product specific communication center. Such a communication link may be an Internet connection to a web server or a telephone connection to a telephone center or any combination thereof.  FIGS. 1-6  describe mobile communicators, such as web-enabled PDAs, WAP phones, a cellular phone-enabled PDAs, vehicle PCs and regular cellular phones that may operate in at least one of these two modes.  
         [0721]     In the case where the mode of mobile communication is by wireless Internet connectivity, contact is established primarily between the mobile communicator and a non product-specific web site using the URL address obtained by means such as the non-audio content data set, a resident cookie or directly by the user. In  FIGS. 1, 3 ,  4 ,  5  and  6  such a non product-specific URL is shown as WWW.PORTAL.COM.  
         [0722]     Upon establishing such a connection, information such as a user ID and GPS coordinates may be added to the data set, as shown for example in  FIG. 15D .  
         [0723]     In the cases that the broadcast data set contains the product-specific contact information the server may directly enable the user to establish a secondary communication link with a product-specific web site. In  FIGS. 1 and 6 , for example, such a product-specific URL is shown as WWW.MWATER/FREE.COM. It is appreciated that the URL accessed in this manner may be of varying length and complication so as to permit the user access to very specific web locations. By such means, a user can receive information pertaining to very specific products or services.  
         [0724]     In embodiments such as of  FIGS. 3 and 4 , where product-specific codes are broadcast within the non-audio data set instead of explicit product-specific contact information, the mobile communicator primarily establishes contact with a non product-specific web server as described hereinabove. The code is transferred to the database where it is matched against the data set sent directly by the broadcasting facility to the database, as described in  FIG. 25 . The product-specific contact information is transferred back to the non product-specific server thus enabling a secondary communication link to be established between the user an the product-specific web site. It is appreciated that the URL accessed in this manner may be of varying length and complication so as to permit the user access to very specific web locations. By such means, a user can receive information pertaining to very specific products or services.  
         [0725]     In the case where the mode of mobile communication is by a cellular phone connection, contact is established primarily between the mobile communicator and a non product-specific telephone center using the telephone number obtained by means such as the non-audio content data set, a resident cookie or directly by the user. In  FIGS. 1, 2 ,  3 ,  4 ,  5  and  6  such a non product-specific telephone number is shown as 1-800-864-2222.  
         [0726]     Upon establishing such a connection, information such as a user ID and GPS coordinates may be added to the data set, as shown for example in  FIG. 15D . Alternatively, positional information may be obtained from the cellular operators and attached to the data set in the database.  
         [0727]     In the cases that the broadcast data set contains the product-specific contact information the server may directly enable the user to establish a secondary communication link with a product-specific telephone center. In  FIGS. 1 and 6 , for example, such a product-specific telephone number is shown as 1-800-WATER4U. By such means, a user can receive information pertaining to very specific products or services.  
         [0728]     In embodiments such as of  FIG. 2 , where product-specific codes are broadcast within the non-audio data set instead of explicit product-specific contact information, the mobile communicator primarily establishes contact with a non product-specific telephone center as described hereinabove. The telephone center establishes contact with a non-product-specific server maintained within a common communication facility. The code is transferred to the database where it is matched against the data set sent directly by the broadcasting facility to the database, as described in  FIG. 25 . The product-specific contact information is transferred back to the non product-specific server and from there to the non product-specific telephone center. Accessing the product-specific contact information enables the non product-specific telephone center to establish a secondary communication link between the user and the product-specific telephone center. By such means, a user can receive information pertaining to very specific products or services.  
         [0729]     All information pertaining to communication transactions between the user and a product-specific communication center, whether obtained from the data sets or otherwise, is stored in the database that may be maintained within a common communication facility as the non product-specific server and the non product-specific telephone center.  
         [0730]     Reference is now made to  FIG. 28  which is a simplified block diagram illustrating the multi-functionality that a facilitator may have within the functionality common to  FIGS. 1-7 . The facilitator may have multiple functions, not limited to financial arrangements and transfers. For example, the facilitator may provide market data based on the various contacts and transactions to one or more interested parties. The facilitator may be responsible for the distribution of coupons to users as a result of a transaction performed by a user using the system described herewithin. The facilitator may coordinate between the supplier of goods purchased using the system described herewithin and the purchaser. The facilitator may coordinate scheduling of broadcast messages with non-audio data content as described herein with the broadcasting facility. The facilitator may have access to and prepare audience tracking statistics for interested parties, such as advertising agencies, vendors and broadcasting facility management. The facilitator may coordinate with an advertising agency the non-audio data content that is associated with a commercial message. In accordance with a preferred embodiment of the present invention, the facilitator functionality may advantageously be provided by the same party as that which operates the non product-specific communication facility and may employ some of the computer equipment, such as a database, at least partially in common.