Court Opinion

ID: 9330945
Source: CourtListenerOpinion
Date Created: 2022-12-15 21:03:09.02354+00
Date Added: 2024-06-11T17:15:09.477541
License: Public Domain

2022 IL App (1st) 220662-U
                               Order filed: December 15, 2022

                                                                            FIRST DISTRICT
                                                                          FOURTH DIVISION

                                        No. 1-22-0662

NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the
limited circumstances allowed under Rule 23(e)(1).
______________________________________________________________________________

                                    IN THE
                        APPELLATE COURT OF ILLINOIS
                           FIRST JUDICIAL DISTRICT
______________________________________________________________________________

 STATE FARM FIRE & CASUALTY COMPANY,            )          Appeal from the
                                                )          Circuit Court of
        Plaintiff-Appellee,                     )          Cook County.
                                                )
 v.                                             )          No. 20 CH 7447
                                                )
 ADVANCED INVENTORY MANAGEMENT,                 )          Honorable
 INC., d/b/a eSutures.com,                      )          Anna H. Demacopoulos,
                                                )          Judge, presiding.
        Defendant-Appellant.                    )
_____________________________________________________________________________

       JUSTICE ROCHFORD delivered the judgment of the court.
       Presiding Justice Lampkin and Justice Martin concurred in the judgment.

                                           ORDER

¶1     Held: Order granting summary judgment in favor of insurer and denying partial summary
             judgment in favor of insured in this declaratory judgment action is reversed, and
             partial summary judgment is entered in favor of insured, where insurer had a duty
             to defend its insured in underlying litigation; this matter is remanded for further
             proceedings on the issue of insurer’s duty to indemnify insured for underlying
             settlement.

¶2     Plaintiff-appellee, State Farm Fire & Casualty Company, filed the instant suit seeking a

declaratory judgment that it had no duty to defend or indemnify defendant-appellant, Advanced

Inventory Management, Inc., b/b/a eSutures.com (AIM), and others, with respect to an underlying

lawsuit. The parties filed cross-motions for summary judgment, and the circuit court granted

summary judgment in favor of State Farm and denied partial summary judgment in favor of AIM,
Nos. 1-22-0662

after concluding there was no duty to defend. For the following reasons, we reverse and enter

partial summary judgment in favor of AIM as to State Farm’s duty to defend. However, we make

no finding as to State Farm’s duty to indemnify AIM for a settlement paid to resolve the underlying

lawsuit and remand for further proceedings on that issue.

¶3     The underlying suit was filed in the United States District Court for the Northern District

of Illinois on June 15, 2020, by Johnson & Johnson, Ethicon, Inc., Ethicon US, LLC and Johnson

& Johnson Health Care Systems, Inc., (collectively “Ethicon”). That suit was brought against AIM,

three of its employees, Anthony Iaderosa, Jr., Jason Einhorn, and Michael Phipps, and a third

individual, Mudassar Shah. The operative first amended complaint in the underlying suit was filed

on July 31, 2020.

¶4     In general, the 78-page underlying complaint alleged that AIM was an Illinois-based

distributer and wholesale liquidator of discounted surgical supplies. The underlying suit sought

relief for AIM’s alleged illegal sale and distribution of Ethicon surgical devices and other Ethicon

devices that were either counterfeit, stolen, altered, expired, or misbranded. It more specifically

asserted that AIM accomplished this by purchasing the counterfeited devices from a third-party,

knowing that the third-party sold counterfeit devices. AIM also sold expired medical devices in

counterfeit packaging, and further purchased genuine Ethicon devices from medical providers,

who had procured discounted product from Ethicon while misrepresenting that the product would

be used in-house and not for resale. AIM then resold those devices.

¶5     The underlying complaint contained 12 counts, including counts alleging trademark

infringement, false description, false advertising, and dilution of mark under federal statutes. The

complaint also included counts alleging violations of the Illinois Trademark Registration and

Protection Act (765 ILCS 1036/1, et seq. (West 2020)) and the Uniform Deceptive Trade Practices

                                               -2-
Nos. 1-22-0662

Act (815 ILCS 510/1, et seq. (West 2020), as well as common law claims of unfair competition,

unjust enrichment, and tortious interference with contract. Finally, the underlying complaint

included a count alleging breach of an earlier settlement agreement relating to the distribution of

Ethicon medical devices.

¶6     Of note here, the underlying complaint included specific assertions that AIM improperly

used, reproduced, counterfeited, copied or colorably imitated Ethicon’s “Trademarks” and “Trade

Dress” in “advertisements” and “in connection with the sale, offering for sale, distribution, or

advertising” of Ethicon surgical devices and other Ethicon devices that were either counterfeit,

stolen, altered, expired, or misbranded. AIM also allegedly used “trade dress *** which in

commercial advertising or promotion, misrepresents the nature, characteristics, and qualities of the

counterfeit [Ethicon] products, and the diverted Ethicon products that are materially different from

authentic Ethicon products.” AIM further allegedly “advertised, marketed, and promoted” Ethicon

surgical and other devices that were either counterfeit, stolen, altered, expired, or misbranded “to

the public, and/or to specific segments of the public, using the Ethicon Marks and Trade Dress, as

well as other intellectual property belonging to Ethicon.” It was also specifically alleged that these

actions constituted “willful infringement” of Ethicon’s “Marks and Trade Dress.” The complaint

generally alleged that these activities had taken place “[s]ince at least 2018.”

¶7     State Farm insured AIM under two policies of liability insurance relevant to the underlying

suit: a businessowners policy, number 93-EZ-C489-2, in effect from October 25, 2018, to October

25, 2019, and a commercial liability umbrella policy, number 93-CV-D075-6 (the umbrella

policy), in effect from May 27, 2018, to May 27, 2019. Each of these policies provided liability

coverage for personal and advertising injury, as well as certain relevant exclusions to that coverage.

Specifically, the businessowners policy provided in relevant part as follows:

                                                -3-
Nos. 1-22-0662

      “SECTION II – LIABILITY

      Coverage L – Business Liability

             1.      When a Limit of Insurance is shown in the Declarations for Coverage L –

      Business Liability, we will pay those sums that the insured becomes legally obligated to

      pay as damages because of ‘bodily injury’, ‘property damage’ or ‘personal and advertising

      injury’ to which this insurance applies. We will have the right and duty to defend the

      insured by counsel of our choice against any ‘suit’ seeking those damages. However, we

      will have no duty to defend the insured against any ‘suit’ seeking damages for ‘bodily

      injury’ ‘property damage’ or ‘personal and advertising injury’ to which this insurance does

      not apply. We may, at our discretion, investigate any ‘occurrence’ or offense and settle any

      claim or ‘suit’ with or without the insured’s consent, for any reason and at any time. But:

                     a. The amount we will pay for damages is limited as described in SECTION

             II –LIMITS OF INSURANCE; and

                     b. Our right and duty to defend end when we have used up the applicable

             Limit of Insurance in the payment of judgments or settlements or medical expenses.

                                               ***

             2.      This insurance applies:

                                               ***

                     b. To ‘personal and advertising injury’ caused by an offense arising out of

             your business, but only if the offense was committed in the ‘coverage territory’

             during the policy period.

                                               ***

      Section II- Exclusions

                                               -4-
Nos. 1-22-0662

      Applicable to Coverage L – Business Liability, this insurance does not apply to:

                                              ***

             17.     Personal and Advertising Injury

                     a. Caused by or at the direction of the insured with the knowledge that the

             act would violate the rights of another and would inflict ‘personal and advertising

             injury’;

                     b. Arising out of oral or written publication of material, if done by or at the

             direction of the insured with knowledge of its falsity;

                                              ***

                     e. Arising out of a breach of contract, except an implied contract to use

             another’s advertising idea in your ‘advertisement.’;

                                              ***

                     l. Arising out of the infringement of copyright, patent, trademark, trade

             secret or other intellectual property rights. Under this exclusion, such other

             intellectual property rights do not include the use of another’s advertising idea in

             your ‘advertisement’.

                     However, this exclusion does not apply to infringement, in your

             ‘advertisement’ of copyright, trade dress or slogan.

                                              ***

      SECTION II – DEFINITIONS

             1.      ‘Advertisement’ means a notice that is broadcast or published to the general

         public or specific market segments about your goods, products or services for the

         purpose of attracting customers or supporters. For the purpose of this definition:

                                              -5-
Nos. 1-22-0662

                       a. Notices that are published include material placed on the Internet or on

             similar electronic means of communication; and

                       b. Regarding websites, only that part of a website that is about your goods,

             products or services for the purposes of attracting customers or supporters is

             considered an advertisement.

                                                 ***

             18.       ‘Personal and advertising injury’ means injury, including consequential

         ‘bodily injury’ arising out of one or more of the following offenses:

                       f. The use of another’s advertising idea in your ‘advertisement’; or

                       g. Infringing upon another’s copyright, trade dress or slogan in your

                 ‘advertisement’.

¶8    The umbrella policy provided, in relevant part:

          Coverage L-Business Liability

             1.        We will pay on behalf of the insured the ‘ultimate net loss’ in excess of

      the ‘retained limit’ because of ‘bodily injury’, ‘property damage’ or ‘personal and

      advertising injury’ to which this insurance applies. We will have the right and duty to

      defend the insured, by counsel of our choice, against any ‘suit’ seeking those damages

      when the ‘underlying insurance’ does not provide coverage or the limits of ‘underlying

      insurance’ does not provide coverage or the limits of ‘underlying insurance’ have been

      exhausted.

                                                 ***

             2.        This insurance applies:

                                                 -6-
Nos. 1-22-0662

                       b. To ‘personal and advertising injury’ caused by an offense arising out of

               your business, but only if the offense was committed in the ‘coverage territory’

               during the policy period.”

The definitions and exclusions with respect to the personal and advertising injury coverage

contained in the umbrella policy are identical to those in the businessowners policy outlined above.

¶9     On August 4, 2020, AIM tendered the defense of the underlying suit to State Farm under

both policies, and on December 2, 2020, State Farm accepted the tender and agreed to fund AIM’s

defense of the underlying suit through independent counsel, subject to a reservation of rights. On

December 23, 2022, State Farm filed the instant declaratory judgment action against AIM, Ethicon,

Iaderosa, Jr., Einhorn, Phipps, and Shah.

¶ 10   In the four-count complaint for declaratory judgment, Count I sought a declaration that

Shah, one of the named defendants in the underlying complaint, was not an insured. Count II

alleged that the underlying complaint failed to allege “personal and advertising injury.” Count III

alleged that certain policy exclusions in the policies applied to exclude coverage. Count IV alleged

that there was no coverage for punitive damages. For all these reasons, State Farm asked the circuit

court to declare that Shah was not an insured under the policies it issued to AIM, those policies do

not provide coverage for the underlying suit, State Farm therefore had no duty to defend or

indemnify AIM for the underlying suit, and State Farm was not obligated to pay any punitive

damages assessed against AIM.

¶ 11   Shortly thereafter, in early 2021, the underlying suit was settled pursuant to both a

confidential settlement agreement as well as a consent judgment and permanent injunction entered

in federal court. Furthermore, all the defendants in this suit, except AIM, were dismissed pursuant

to stipulations entered below—including Shah, who was not an insured, and Ethicon, Iaderosa, Jr.,

                                               -7-
Nos. 1-22-0662

Einhorn, Phipps who all agreed to be bound by any judgment entered in this matter—leaving AIM

as the sole defendant in this suit. AIM filed a motion to dismiss State Farm’s complaint, which

was denied on July 20, 2021. AIM then filed an answer, affirmative defenses, and jury demand,

but State Farm’s motion to dismiss the defenses and strike the jury demand was granted on

December 7, 2021.

¶ 12    State Farm filed a motion for summary judgment on December 13, 2021. Therein, it

contended that Counts I and IV of its complaint were moot considering the dismissal of Shah

pursuant to stipulation and AIM’s representation—in its answer to the complaint—that coverage

for punitive damages either was not sought or was not available with respect to the now-settled

underlying suit. As to the remaining two counts, State Farm contended that there was no duty to

defend the underlying complaint, and therefore no duty to indemnify AIM for its settlement of the

underlying suit, because the underlying complaint did not allege “advertising injury” and any

possible coverage for such injury was otherwise excluded under the two insurance policies. 1 State

Farm alternatively argued that even if it did have a duty to defend AIM, there was no duty to

indemnify AIM for the settlement resolving the underlying suit because none of the claims AIM

settled actually fell within the policies’ scope of coverage. A copy of the consent judgment and

permanent injunction filed in the underlying suit was attached to the motion.

¶ 13    AIM filed a response and cross-motion for partial summary judgment on February 7, 2022.

Therein, AIM contended that there was a duty to defend under the “advertising injury” coverage

grant in the policies because the underlying complaint included allegations of trade dress

        1
            State Farm has never contended that the lack of a duty to defend entitled it to recover the defense
costs it has already paid on AIM’s behalf. State Farm has simply argued that a lack of a duty to defend in
the first instance necessarily means that it cannot possibly have a duty to indemnify AIM for the underlying
settlement.

                                                     -8-
Nos. 1-22-0662

infringement in AIM’s advertising. AIM also challenged State Farm’s reliance on policy

exclusions to that coverage.

¶ 14   AIM further contended that State Farm’s additional request to have the circuit court

determine that it had no duty to indemnify for the settlement reached in the underlying suit was

improper because there were “no allegations in State Farm’s declaratory judgment complaint about

the settlement and AIM has not asserted a counterclaim against State Farm for the settlement at

this time. Neither the settlement agreement nor its terms are in the record.” AIM further asserted

that State Farm was improperly asking the circuit court to “make a finding of fact that the

settlement was for conduct excluded by the policy and to conclude that AIM, which has not yet

asserted a counterclaim or separate suit for recovery of the settlement payment, is required to

allocate the settlement between covered and non-covered claims.” As such, AIM asserted: “The

Court has a record on which it can make a finding that there was a duty to defend because of the

potential for coverage. State Farm’s motion for summary judgment should be denied and AIM’s

motion for partial summary judgment should be granted on this issue. State Farm’s motion for

summary judgment as to the settlement should be denied.”

¶ 15   After the parties fully briefed the cross-motions for summary judgment, which included

State Farm filing a copy of the underlying confidential settlement agreement under seal, a hearing

was held on April 18, 2022. At the beginning of that hearing, the parties and the circuit court

agreed that counts I and IV of State Farm’s complaint were moot and only counts II and III

remained at issue. At the conclusion of the hearing, the circuit court granted State Farm’s motion

for summary judgment and denied AIM’s cross-motion.

¶ 16   The circuit court concluded that State Farm had no duty to defend AIM in the first instance

because Ethicon’s injury “arises from AIM's actions of selling dangerous counterfeits” of its

                                              -9-
Nos. 1-22-0662

products. “The fact that AIM infringed on [Ethicon’s] trade dress is incidental to the actions of

selling dangerous counterfeit products. The injury was not caused by the use of [Ethicon’s] trade

dress but rather by the sale of products with [Ethicon’s] trade dress that were materially different

from the authentic product and not subject to [Ethicon’s] quality control measures.” The circuit

court further concluded that “AIM's actions constituting trade dress infringement was not a

broadcast to the public about AIM's goods, products or services for the purpose of attracting

customers.” The circuit court also concluded that, in any case, the policy excluded any possible

coverage because the underlying complaint “alleges knowing and purposeful conduct, purposeful

counterfeiting of [Ethicon’s] products.” The circuit court did not go on to address the parties’

contentions regarding the settlement of the underlying complaint, noting that “[w]here there is no

duty to defend, it logically follows that there is no duty to indemnify” and therefore the court did

“not need to address the issue of indemnity because there is no duty to defend.” AIM timely

appealed.

¶ 17   The construction of an insurance policy and the determination of the rights and obligations

thereunder are questions of law for the court, and therefore the issues are appropriately addressed

by way of summary judgment. Crum & Forster Managers Corp. v. Resolution Trust Corp., 156

Ill. 2d 384, 391 (1993). Summary judgment is appropriate “if the pleadings, depositions, and

admissions on file, together with the affidavits, if any, show that there is no genuine issue as to

any material fact and that the moving party is entitled to a judgment as a matter of law.” 735 ILCS

5/2–1005(c) (West 2020). Since the parties filed cross-motions for summary judgment on the issue

of State Farm’s duty to defend AIM, they concede that no material question of fact exists as to that

issue and there is only a question of law which the court may decide based on the record. Pielet v.

Pielet, 2012 IL 112064, ¶ 28. We review a court's decision as to cross-motions for summary

                                               - 10 -
Nos. 1-22-0662

judgment de novo. Home Insurance Co. v. Cincinnati Insurance Co., 213 Ill. 2d 307, 315 (2004).

¶ 18   Furthermore, as our supreme court has summarized:

               “A court's primary objective in construing the language of an insurance policy is to

       ascertain and give effect to the intentions of the parties as expressed by the language of the

       policy. [Citation.] Like any contract, an insurance policy is to be construed as a whole,

       giving effect to every provision, if possible, because it must be assumed that every

       provision was intended to serve a purpose. [Citation.] If the words used in the policy, given

       their plain and ordinary meaning, are unambiguous, they must be applied as written.

       [Citation.] However, if the words used in the policy are ambiguous, they will be strictly

       construed against the drafter. [Citation.] Words are ambiguous if they are reasonably

       susceptible to more than one interpretation [citation], not simply if the parties can suggest

       creative possibilities for their meaning [citation], and a court will not search for ambiguity

       where there is none [citation].

               To determine whether an insurer has a duty to defend its insured from a lawsuit, a

       court must compare the facts alleged in the underlying complaint to the relevant provisions

       of the insurance policy. [Citation.] The allegations must be liberally construed in favor of

       the insured. [Citation.] If the facts alleged fall within, or potentially within, the policy's

       coverage, the insurer is obligated to defend its insured. [Citation.] This is true even if the

       allegations are groundless, false, or fraudulent, and even if only one of several theories of

       recovery alleged in the complaint falls within the potential coverage of the policy.

       [Citation.] Thus, an insurer may not justifiably refuse to defend a lawsuit against its insured

       unless it is clear from the face of the underlying complaint that the allegations set forth in

       the complaint fail to state facts that bring the case within, or potentially within, the coverage

                                                - 11 -
Nos. 1-22-0662

        of the policy. [Citation.]” Valley Forge Insurance Co. v. Swiderski Electronics, Inc., 223

        Ill. 2d 352, 362-63 (2006).

It is axiomatic that “the duty to defend is broader than the duty to indemnify [and] where there is

no duty to defend, there will be no duty to indemnify.” Crum & Forster, 156 Ill. 2d at 398. The

construction of an insurance contract is a question of law subject to de novo review. Swiderski

Electronics, Inc., 223 Ill. 2d at 360.

¶ 19    On appeal, the parties have limited the scope of the duty to defend question by agreeing

that State Farm owed a duty to defend AIM with respect to the underlying suit—if at all—only if

the underlying complaint alleged an “advertising injury” resulting from the infringement of

Ethicon’s “trade dress” in AIM’s “advertising,” and no relevant policy exclusion applied. To

trigger insurance coverage for such an advertising injury, three elements must be established: (1)

the insured must have been engaged in advertising activity during the policy period when the

alleged injury occurred; (2) the allegations in the underlying complaint must raise a potential for

liability under one of the offenses listed in the policy; and (3) there must be a causal connection

between the alleged injury and the advertising activity. Lexmark International, Inc. v.

Transportation Insurance Co., 327 Ill. App. 3d 128, 137 (2001). As discussed above, State Farm’s

duty to defend is triggered if the allegations of the underlying complaint either satisfy or potentially

satisfy these three elements. Swiderski., 223 Ill. 2d at 362–63.

¶ 20    As to the first element, we begin by noting that the businessowners policy was in effect

from October 25, 2018, to October 25, 2019, the umbrella policy was in effect from May 27, 2018,

to May 27, 2019, and the underlying complaint—filed in 2020—generally alleged that AIM’s

allegedly improper activities had taken place “[s]ince at least 2018.” Neither party makes any

                                                 - 12 -
Nos. 1-22-0662

argument that the temporal requirement that AIM’s alleged advertising activity occur during the

relevant policy periods was not sufficiently alleged.

¶ 21   Turning to the requirement that AIM have been engaged in “advertising activity,” the

policies define “advertisement” as “a notice that is broadcast or published to the general public or

specific market segments about your goods, products or services for the purpose of attracting

customers or supporters,” which includes “material placed on the Internet or on similar electronic

means of communication *** about your goods, products or services for the purposes of attracting

customers or supporters.” The policies do not specifically define “notice,” “broadcast,” or

“published,” and therefore we look to their dictionary definitions to afford them their plain,

ordinary, and popular meanings. Id. at 366.

¶ 22   The dictionary defines “notice” as a “warning or intimation of something:

ANNOUNCEMENT” or a “written or printed announcement.” Merriam-Webster Online

Dictionary, https://www.merriamwebster.com/dictionary/notice (last visited November 28, 2022).

The term “broadcast” means “to make widely known.” Merriam-Webster Online Dictionary,

https://www.merriamwebster.com/dictionary/broadcast (last visited November 28, 2022). To

“publish” means “to make generally known,” “to make public announcement of,” or “to

disseminate to the public.” Merriam-Webster Online Dictionary, https://www.merriamwebster.

com/dictionary/publish (last visited November 28, 2022).

¶ 23   In the underlying complaint, Ethicon specifically alleged that AIM “holds itself out as a

legitimate distributor of surgical supplies. It advertises itself as the ‘global online leader in

providing discounted surgical supplies,’ and ‘a wholesale liquidator of surgical supplies & sutures

from such top brands as Ethicon.’ ” AIM’s advertising also allegedly claims that AIM “ ‘is a

discount distributor. We purchase excess inventory, find a home for that product within the same

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marketplace, and we provide it on a just-in-time basis.’ ” On its website, AIM allegedly advertises:

“We have worked with facilities of every size, from entire hospital systems switching the brand of

all their suture and endomechanicals down to veterinarians looking to sell a couple of boxes of

expired sutures. *** We have been in business since 2000, and have yet to encounter a facility

who has been dissatisfied with our service in any way.” With respect to the surgical devices AIM

sells, a promotional video on AIM’s website allegedly states: “Someone is having surgery

tomorrow, and that product is going in them. Every order gets treated with that type of care. And

we understand that these items are needed next day. They are going into a person, and that person

has a family.”

¶ 24    It is apparent from these allegations that the underlying complaint sufficiently alleged that

AIM engaged in advertising activity, such that the first element was satisfied. Indeed, State Farm

does not raise any specific challenge to this element on appeal. The statements allegedly made in

AIM’s advertisements and on its website clearly constitute—or at the very least potentially

constitute—public announcements, made widely or generally known, about AIM’s goods,

products or services for the purpose of attracting customers. Even if not made to the public at large,

AIM at the very least allegedly targeted specific market segments for the purpose of attracting

customers, where it claimed to have “worked with facilities of every size, from entire hospital

systems *** to veterinarians. *** We have been in business since 2000, and have yet to encounter

a facility who has been dissatisfied with our service in any way.”

¶ 25    As to the second element, we reiterate that “the allegations in the underlying complaint

must raise a potential for liability under one of the offenses listed in the policy.” Lexmark., 327 Ill.

App. 3d at 137. As framed by the parties on appeal, the only possible way this element can be met

here is if the underlying complaint alleged AIM committed the offense of infringing Ethicon’s

                                                 - 14 -
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“trade dress” in AIM’s “advertisement.” The polices do not define “trade dress,” but it has been

defined as “the overall image of a product used in its marketing or sales that is composed of the

nonfunctional elements of its design, packaging, or labeling (as colors, package shape, or

symbols).” Merriam-Webster Online Dictionary, https://www.merriamwebster.com/dictionary/

trade dress (last visited November 23, 2022). Courts have defined trade dress similarly,

recognizing that:

               “ ‘The trade dress of a product is essentially “its total image and overall

       appearance.” ’ [Citation.] ‘The total image of a product “may include features such as size,

       shape, color or other combinations, texture, graphics, or even particular sales techniques.” ’

       [Citation.] Trade dress recognizes that the ‘design or packaging of a product may acquire

       a distinctiveness which serves to identify the product [by the consumer] with its

       manufacturer or source.’ [Citation.] ‘[A] design or package which acquires this secondary

       meaning, assuming other requisites are met, is a trade dress, which may not be used in a

       manner likely to cause confusion as to the origin, sponsorship, or approval of the goods.’ ”

       Greenwich Insurance Co. v. RPS Products, Inc., 379 Ill. App. 3d 78, 89 (2008).

Notably, “trade dress protection may not be claimed for product features that are functional.”

TrafFix Devices, Inc. v. Marketing. Displays, Inc., 532 U.S. 23, 29 (2001).

¶ 26   In the underlying complaint, Ethicon alleges that it uses “distinctive packaging,” defined

as “Trade Dress,” to “distinguish” its medical devices and other products “in the marketplace.”

Ethicon owns that Trade Dress, which “includes the exterior and interior packaging” of Ethicon’s

medical devices and other products. Ethicon allegedly uses this trade dress in commerce and

prominently displays it “in its advertising and promotional materials” to promote “the business

and goodwill associated with” its trade dress, which “symbolize business goodwill of Ethicon and

                                               - 15 -
Nos. 1-22-0662

are invaluable assets to Ethicon.” “As a result of Ethicon’s extensive branding, marketing, sales,

and quality control efforts in the United States and around the world, patients and medical

professionals expect a product of the highest safety, reliability, and quality.” Considering how

trade dress has been defined by the courts and liberally construing the allegations in the underlying

complaint in favor of AIM, Ethicon sufficiently alleged a protectable trade dress with respect to

the products at issue here.

¶ 27   We also conclude that the underlying complaint sufficiently alleged that AIM infringed on

Ethicon’s trade dress in its advertising, triggering State Farm’s duty to defend. “Infringe” is not

defined in the policy, but it has been defined as “to encroach upon in a way that violates law or the

rights of another.” Merriam-Webster Online Dictionary, https://www.merriamwebster.com/

dictionary/infringe (last visited November 28, 2022). As such, courts have recognized that one

may not infringe on another’s trade dress “ ‘in a manner likely to cause confusion as to the origin,

sponsorship, or approval of the goods.’ [Citation.]” Greenwich Insurance, 379 Ill. App. 3d at 89.

¶ 28   With respect to the underlying complaint, it is evident that the allegations of advertising

discussed above (supra ¶ 23) are insufficient to satisfy the second element where they do not

include specific assertions of trade dress infringement in AIM’s advertising. However, those are

not the only relevant allegations, as the complaint also specifically alleged that:

               “[Count Two.] In violation of 15 U.S.C. § 1114(1)(b), Defendants, independently

       and in conspiracy with one another, reproduced, counterfeited, copied, or colorably

       imitated the registered Ethicon Marks and Trade Dress belonging to Ethicon and applied

       such reproduction, counterfeit, copy or colorable imitation to labels, signs, prints,

       packages, wrappers, receptacles, or advertisements intended to be used in commerce upon

       or in connection with the offering for sale, distribution or advertising of counterfeit

                                                - 16 -
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      [Ethicon] medical devices; in connection with the sale, offering for sale, distribution, or

      advertising of diverted Ethicon products that are materially different from authentic

      Ethicon products authorized for sale by Ethicon in the United States and that are not subject

      to and subvert Ethicon’s quality-control measures; and in connection with such use that is

      likely to cause confusion, to cause mistake, or to deceive.

                                                 ***

             [Count Three.] In violation of 15 U.S.C. § 1125(a)(1)(A), Defendants,

      independently and in conspiracy with one another, in connection with the counterfeit

      [Ethicon] medical devices, in connection with stolen Ethicon devices, and in connection

      with the diverted Ethicon products that are materially different from authentic Ethicon

      products authorized for sale by Ethicon in the United States and that are not subject to and

      subvert Ethicon’s quality-control measures, used in commerce a slogan, trade dress, word,

      term, name, symbol, or device, or any combination thereof, or a false designation of origin,

      false or misleading description of fact, or false or misleading representation of fact, which

      was or is likely to cause confusion or to cause mistake, or to deceive as to an affiliation,

      connection, or association with Ethicon.

                                                 ***

             [Count Five.] In violation of 15 U.S.C. § 1125(a)(1)(B), Defendants, independently

      and in conspiracy with one another, in connection with the sale of the counterfeit [Ethicon]

      medical devices, and in connection with the sale of diverted Ethicon products that are

      materially different from authentic Ethicon products authorized for sale by Ethicon in the

      United States and that are not subject to and subvert Ethicon’s quality-control measures,

      used a slogan, trade dress, word, term, name, symbol, or device, or any combination

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Nos. 1-22-0662

       thereof, or a false designation of origin, false or misleading description of fact, or false or

       misleading representation of fact, which in commercial advertising or promotion,

       misrepresents the nature, characteristics, and qualities of the counterfeit [Ethicon]

       products, and the diverted Ethicon products that are materially different from authentic

       Ethicon products.

               *** Defendants advertised, marketed, and promoted the counterfeit [Ethicon]

       products and the diverted Ethicon products that are materially different from authentic

       Ethicon products authorized for sale by Ethicon in the United States and that are not subject

       to Ethicon’s quality-control measures, to the public, and/or to specific segments of the

       public, using the Ethicon Marks and Trade Dress, as well as other intellectual property

       belonging to Ethicon. [Count Five.]”

In each instance, these actions were further alleged to “constitute willful infringement of Ethicon’s

exclusive rights in the Ethicon Marks and Trade Dress.”

¶ 29   We reiterate that the allegations of the underlying complaint must be liberally construed in

favor of AIM, the facts alleged therein must only fall potentially within the policies’ coverage to

trigger State Farm’s duty to defend, and this is true even if the allegations are groundless, false, or

fraudulent. Swiderski Electronics, Inc., 223 Ill. 2d at 362-63. Indeed, it is well-recognized that the

“threshold that the complaint must satisfy to present a claim of potential coverage is low. Where

there is doubt as to coverage, it is to be resolved in favor of the insured.” Management Support

Associates v. Union Indemnity Insurance Co. of New York, 129 Ill. App. 3d 1089, 1096 (1984).

Considering these standards, the underlying complaint sufficiently alleged that AIM infringed

Ethicon’s trade dress in its advertising.

¶ 30   In reaching this conclusion, we necessarily reject several specific arguments raised by State

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Nos. 1-22-0662

Farm on appeal. First, we reject the argument that Ethicon’s complaint “essentially pled that AIM’s

counterfeit, misbranded and stolen products infringed on its trademarks. The complaint did not

allege a trade dress claim.” Clearly, the complaint did allege trademark infringement, but for all

the reasons discussed above it also clearly alleged infringement of Ethicon’s trade dress in AIM’s

advertising. At the very least, the underlying complaint contained allegations potentially within

the policy's coverage for that injury.

¶ 31   We also reject State Farm’s related argument that the underlying complaint did not assert

trade dress infringement, where at most the complaint alleged AIM infringed on non-protectable

“functional” portions of Ethicon’s packaging as “the overall packaging of the medical devices

serves a purpose other than source identification. The [Ethicon] complaint alleges that the medical

devices must be packaged according to FDA regulations and that the packaging is to ensure health

and safety. This feature is functional.”

¶ 32   State Farm is correct that “trade dress protection may not be claimed for product features

that are functional.” TrafFix Devices, Inc., 532 U.S. at 29. It is also true that the underlying

complaint includes allegations that “Ethicon designs the products, and each product’s packaging

and Instructions for Use, to be in full compliance with federal regulations. *** The FDA regulates

a multitude of aspects of each Ethicon medical device intended to be sold in the United States,

including regulating Ethicon’s processes for determining how the device is packaged, labeled, and

distributed. *** The packaging and labeling are considered part of the device.” At the very least,

these allegations raise a question of whether the design and packaging of Ethicon’s products are

in fact functional, and therefore not protectable trade dress.

¶ 33   However, considering the other underlying allegations that Ethicon also uses “distinctive

packaging” to “distinguish” its medical devices and other products “in the marketplace” to promote

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Nos. 1-22-0662

“the business and goodwill associated with” its trade dress, the point is that the allegations of the

underlying complaint at most leave the merits of Ethicon’s claims of protectable trade dress an

open question. TrafFix Devices, Inc., 532 U.S. at 28 (“The design or packaging of a product may

acquire a distinctiveness which serves to identify the product with its manufacturer or source; and

a design or package which acquires this secondary meaning, assuming other requisites are met, is

a trade dress which may not be used in a manner likely to cause confusion as to the origin,

sponsorship, or approval of the goods.”) Again, “the allegations of the underlying complaint must

be liberally construed in favor of the insured, resolving any doubt or ambiguity about coverage

against the insurer.” Nationwide Property & Casualty Insurance Co. v. State Farm Fire &

Casualty Co., 2022 IL App (1st) 210267, ¶ 24. See also, Illinois Tool Works Inc. v. Travelers

Casualty & Surety Co., 2015 IL App (1st) 132350, ¶ 26 (even “vague, ambiguous allegations

against an insured should be resolved in favor of finding a duty to defend”). State Farm’s

arguments on appeal with respect to the second element at most raise doubts as to coverage and

are therefore insufficient to avoid its duty to defend.

¶ 34   We also conclude that the underlying complaint sufficiently alleged the third required

element, a causal connection between Ethicon’s injury and AIM’s advertising activity. Lexmark

International, Inc., 327 Ill. App. 3d at 137. In each of the above described counts—which we have

already concluded at least potentially alleged trade dress infringement in AIM’s advertising—

Ethicon additionally alleged that as “a direct and proximate result of Defendants’ conduct, Ethicon

has suffered irreparable harm to the valuable Ethicon Marks and Trade Dress and their reputation

in the industry” and as “a direct and proximate result of Defendants’ conduct, Ethicon has suffered

damages to the valuable Ethicon Marks and Trade Dress.”

¶ 35   These allegations are sufficient to satisfy the requirement that the underlying complaint at

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Nos. 1-22-0662

least potentially assert a causal connection between Ethicon’s injury and AIM’s advertising

activity. Ethicon would presumably be surprised to learn otherwise, where the prayer for relief in

its underlying complaint specifically sought to enjoin AIM from “from using any of the Ethicon

Marks and Trade Dress or any marks confusingly similar thereto in connection with the ***

advertisement *** of medical devices” and “from using any reproduction, counterfeit, copy, or

colorable imitation of any of the Ethicon Marks and Trade Dress in connection with the publicity,

promotion, sale, or advertising of absorbable hemostats.”

¶ 36   Having determined that the underlying complaint sufficiently alleged an “advertising

injury” resulting from the infringement of Ethicon’s “trade dress” in AIM’s “advertising” under

the polices, we must next consider if any relevant policy exclusions preclude coverage. State Farm

relies upon the policy exclusions for advertising injury “[c]aused by or at the direction of the

insured with the knowledge that the act would violate the rights of another and would inflict

“personal and advertising injury,’ ” or “[a]rising out of oral or written publication of material, if

done by or at the direction of the insured with knowledge of its falsity.” State Farm’s reliance upon

these exclusions is unsurprising, as the underlying complaint is replete with allegations of AIM’s

intentional conduct and it goes to great lengths to establish that AIM “knew it was selling

counterfeit Ethicon medical devices, and engaged in its counterfeiting knowingly and willfully.”

Furthermore, each of the counts discussed above specifically alleges that the actions alleged

therein “constitute willful infringement of Ethicon’s exclusive rights in the Ethicon Marks and

Trade Dress.”

¶ 37   However, we note that when an insurer invokes an exclusionary clause to deny coverage

and its duty to defend, it bears the burden of proving the exclusion applies. Illinois State Bar Ass'n

Mutual Insurance Co., 2018 IL App (4th) 170548, ¶ 37. Provisions in an insurance policy

                                                - 21 -
Nos. 1-22-0662

excluding or limiting coverage will be read narrowly, and the applicability of the exclusion must

be clear and free from doubt. Gillen v. State Farm Mutual Automobile Insurance Co., 215 Ill. 2d

381, 393-94 (2005); Empire Indemnity Insurance Co. v. Chicago Province of the Society of Jesus,

2013 IL App (1st) 112346, ¶ 39. “ ‘Absent absolute clarity on the face of the complaint that a

particular policy exclusion applies, there exists a potential for coverage and an insurer cannot

justifiably refuse to defend.’ [Citation.] ” Lorenzo v. Capitol Indemnity Corp., 401 Ill. App. 3d

616, 620 (2010).

¶ 38   Despite the clear allegations of intentional conduct therein, the counts of the underlying

complaint discussed above specifically allege violations of the federal Lanham Act. See 15 U.S.C.

§ 1114 (2020); 15 U.S.C. § 1125 (2020). Courts have repeatedly recognized that because there is

no requirement to prove intentional conduct to establish a violation of the Lanham Act, the two

specific policy exceptions relied upon by State Farm do not negate an insurer’s duty to defend

even in the face of allegations of intentional conduct. Central Mutual Insurance Co. v. StunFence,

Inc., 292 F. Supp. 2d 1072, 1082 (N.D. Ill. 2003) (collecting cases recognizing that intentional and

willful conduct on the part of the insured need not be proved to recover under the Lanham Act;

therefore, the exclusions for knowing violation and intent to injure as well as knowledge of falsity

do not apply to negate an insurer's duty to defend). Pursuant to this caselaw, we reject State Farm’s

reliance upon these two exclusions to defeat its duty to defend AIM with respect to the underlying

suit. Swiderski Electronics, Inc., 223 Ill. 2d at 363 (duty to defend triggered even if only one of

several theories of recovery alleged in the complaint falls within the potential coverage of the

policy.)

¶ 39   In sum, for the forgoing reasons we conclude that State Farm did have a duty to defend

AIM in the first instance, and therefore State Farm’s duty to indemnify AIM for the settlement of

                                               - 22 -
Nos. 1-22-0662

the underlying suit cannot be determined solely on that basis. We therefore reverse the order

granting State Farm’s motion for summary judgment and denying AIM’s cross-motion for partial

summary judgement, and grant AIM’s cross-motion for partial summary judgment on the issue of

State Farm’s duty to defend.

¶ 40   Despite reaching this conclusion, we must nevertheless still address State Farm’s

alternative argument that even if it did have a duty to defend, summary judgment in its favor was

still properly entered below where it had no duty to indemnify AIM for the underlying settlement

because none of the claims AIM settled actually fell within the policies’ scope of coverage.

Rosestone Investments, LLC v. Garner, 2013 IL App (1st) 123422, ¶ 23 (appellate court may affirm

a ruling on a motion for summary judgment on any basis found in the record).

¶ 41   While it is true that we may affirm the decision of the circuit court for any reason appearing

in the record, we are not required to search the record for reasons to affirm. Dunlap v. Illinois

Founders Insurance. Co., 250 Ill. App. 3d 563, 569-70 (1993). See also, Pepper Construction Co.

v. Palmolive Tower Condominiums, LLC, 2016 IL App (1st) 142754, ¶ 81 (appellate court’s

function “is to review rulings and judgments of the circuit courts and generally we will not pass

on any question as to which the circuit court failed to make a decision”). In some circumstances,

our review of the circuit court's decision should be limited to the issues the circuit court actually

addressed and decided, and in those circumstances it may be more prudent to remand the matter

to the circuit court to consider and rule upon any further issues in the first instance. Dunlap, 250

Ill. App. 3d at 569-70; Ward v. Hilliard, 2018 IL App (5th) 180214, ¶ 56; Garrido v. Arena, 2013

IL App (1st) 120466, ¶ 33. We believe that this appeal presents such a circumstance.

¶ 42   AIM strenuously argued below and on appeal that the issue of State Farm’s duty to

indemnify AIM for the underlying settlement was not properly raised below and should not be

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Nos. 1-22-0662

addressed because there were “no allegations in State Farm’s declaratory judgment complaint

about the settlement and AIM has not asserted a counterclaim against State Farm for the

settlement.” In addition, both below and on appeal, the parties have debated the following issues

with respect to State Farm’s duty to indemnify AIM for the underlying settlement: (1) the meaning

and significance of the terms contained in the confidential settlement agreement and the publicly

filed consent decree, (2) whether AIM settled the underlying suit in reasonable anticipation of

liability, and (3) whether and how the underlying settlement must be apportioned between settled

claims that were covered by insurance and those that were not.

¶ 43   The circuit court did not address any of these issues below, specifically noting that “[w]here

there is no duty to defend, it logically follows that there is no duty to indemnify” and therefore the

court did “not need to address the issue of indemnity because there is no duty to defend.” In light

of the record and the above cited authority, we decline to address and decide State Farm’s

alternative argument for the first time on appeal and therefore remand for further proceedings.

¶ 44   For the foregoing reasons, the judgment of the circuit court is reversed, and partial

summary judgment is entered in favor of AIM as to State Farm’s duty to defend. This matter is

remanded for further proceedings as to State Farm’s duty to indemnity.

¶ 45   Reversed and partial summary judgment entered; cause remanded.

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