Court Opinion

ID: 9557769
Source: CourtListenerOpinion
Date Created: 2023-08-21 16:57:06.019218+00
Date Added: 2024-06-11T09:06:35.489079
License: Public Domain

ELLETT, Chief Justice
(dissenting).
The program “Dialing for Dollars” is a scheme used by the defendant to encourage the public to watch its programs. Occasionally during the day a number is selected at random from the phone book and if the person called is watching the show he will be paid the amount of money shown in the “kitty.”
There was no use made of the name of Mrs. Jeppson “ . . for the purpose of advertising any articles of merchandise for purposes of trade or for any other advertising purposes . . . .” 1 I think the case of Donahue et al. v. Warner Bros, etc.2 is dispositive of the instant matter.
If Mrs. Jeppson received any phone calls they undoubtedly were prompted by her own response to the call made to her. Her phone number is listed in the phone book. If she is sensitive about receiving calls it would seem that she should have an unlisted phone in her home.
I would affirm the trial court and award costs to the respondent.

. U.C.A.1953, Sec. 76-9-405, enacted by Laws of Utah 1973, Ch. 196.

. 2 Utah 2d 256, 272 P.2d 177 (1954).