Court Opinion

ID: 9453081
Source: CourtListenerOpinion
Date Created: 2023-08-04 18:01:44.994095+00
Date Added: 2024-06-11T17:33:29.907085
License: Public Domain

CUMMINGS, Circuit Judge
(concurring).
Feeling bound by this Court’s recent opinion in Evans v. General Motors Corp., 359 F.2d 822 (7th Cir. 1966), certiorari denied, 385 U.S. 836, 87 S.Ct. 83, I join in the affirmance. It is true that Evans does not dispose of the parts of the complaint attacking defendant’s offensive advertising.* However, the complaint does not charge that defendant’s advertising caused Michael Bigham to drive at a speed of 115 miles per hour, or even that Bigham read the reprehensible advertisements. Plaintiff’s authorities simply do not support his theory of tort liability based on defendant’s advertising methods. Cf. Restatement of the Law of Torts, Second, § 303. Therefore, reversal would not be justified on that ground.

 For a refreshing discussion of the need for reform in automobile advertising, see O’Connell, “Taming the Automobile”, 58 Nw.U.L.Rev. 299, 358-370 (1963).