Court Opinion

ID: 6216083
Source: CourtListenerOpinion
Date Created: 2022-02-08 17:36:50.716949+00
Date Added: 2024-06-11T08:57:07.786983
License: Public Domain

McAdam, J.
The value of an advertisement must, in the nature of things, depend largely upon the circulation of the paper in which it appears. If the subscription list is large, the peculiar business of t'he advertiser is brought to the attention of a large number of readers, and from the aggregate he may reasonably expect to secure some patrons, but where the circulation of the paper is small, the chances of securing patrons are proportionally decreased. The representation that “La America” had a monthly circulation of at least 6,000 was therefore material. The evidence leaves no doubt of the fact that this statement was untrue.
One of the editors testified that from a list of eight thousand names, the plaintiffs sent every other number of the paper, “four thousand this month to one and four thousand the next month to the other,” and that the reason for this was to induce people to subscribe and pay for the paper. That the eight thousand were not paying subscribers, but merely eight thousand names to whom the paper was sent every other month, hoping by that means to make them subscribers. So long as six thousand papers were sent monthly, it may be immaterial, whether those who received them were regular subscribers or not, but it was certainly important that six thousand should be circulated monthly. Four thousand every other month does not answer this requirement, nor does it make the plaintiff’s representation true. Six thousand each month would make seventy-two thousand during the year. Four thousand each month make forty-eight thousand per year. The difference is too great to be disregarded. But it is said that this representation was made by an agent of the plaintiff who .was a mere canvasser for advertisements.
This may be true, but he was intrusted, with a responsible duty, and any representations which he *53made within the scope of his apparent authority binds his principals, and the power to represent the circulation of the paper is within that authority.
The plaintiffs claim the benefit of his act, and they cannot accept the part that is beneficial and reject that which is not. The effect of the fraud is to avoid the contract, and no recovery can be had upon it on the proofs which appear in the case. The defendant did not know of the fraud at the time, and was not therefore called upon to rescind. He could return nothing, for he had nothing in his possession capable of return. The plaintiffs, although, perhaps, innocent of the misrepresentation at the time it was made, are chargeable with its consequences. They undertook on the trial to prove that the representation was true, and failed in the attempt. The case in its legal aspect may be likened to an insurance policy in which misrepresentation as to a material fact amounts to a warranty, and prevents a recovery in case of a breach, and this without returning the consideration.
The defendant must either pay the contract price or nothing. There is no way of apportioning the damages on the evidence presented at the trial. The representation appears to have been the inducing cause of the contract, and, being untrue, avoids it.
The defendant did not move for a dismissal of the complaint, nor for a direction to find in his favor, and the case went to the jury under the charge of the court.
Under the circumstances the defendant had the right to have the jury instructed “ that if they found that the plaintiffs’ agent represented the circulation of the paper as six thousand, plaintiffs were bound by it: and that if it was part of the contract that said paper had a circulation of six thousand, plaintiffs are bound to prove it to be substantially so, or they cannot recover.”
*54The court was requested to make this charge and refused, to which refusal the defendant excepted.
This exception, viewed as it must be, in the light of the evidence before detailed, is. fatal to the judgment, which must be reversed and a new trial ordered, with costs to abide the event.
Nehrbas, J., concurs.
No further appeal was taken. The plaintiffs discontinued the • action.