Court Opinion

ID: 9898008
Source: CourtListenerOpinion
Date Created: 2023-11-14 19:27:46.147643+00
Date Added: 2024-06-11T09:14:51.068924
License: Public Domain

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                 IN THE COURT OF APPEALS OF THE STATE OF WASHINGTON

           CULINARY VENTURES, LTD, d/b/a
           BITEMOJO,                                        No. 83486-0-I

                               Appellant,                   DIVISION ONE

                        v.                                  PUBLISHED OPINION

           MICROSOFT CORPORATION,

                               Respondent.

                CHUNG, J. — Culinary Ventures d/b/a Bitemojo, the creator of a

          smartphone application for self-guided food tours, entered into a subscription

          agreement with Microsoft Ireland for its Azure online cloud-based data storage

          services. The agreement included a forum selection clause specifying that if it

          brought an action to enforce the agreement, Bitemojo would bring such an action

          in Ireland. At Bitemojo’s request, Azure twice suspended Bitemojo’s account, as

          well as the required payments. Thereafter, Azure deleted Bitemojo’s data.

          Subsequently, Bitemojo sued Microsoft Corporation in King County for

          promissory estoppel, breach of contract, conversion, and violation of the

          Washington Consumer Protection Act (CPA), chapter 19.86 RCW. The trial court

          granted Microsoft Corporation’s CR 12(b)(3) motion to dismiss for improper

          venue based on the agreement’s forum selection clause.
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          No. 83486-0-I

                 We determine that the parties intended that the forum selection clause

          apply to claims such as Bitemojo’s that concern the subject matter of the

          agreement. Further, Bitemojo has not shown that enforcement of the

          agreement’s forum selection clause to foreclose the CPA claim is unreasonable.

          Accordingly, we affirm the trial court’s dismissal of Bitemojo’s claims.

                                                 FACTS

                 Bitemojo is the trade name for a smartphone application developed by

          Culinary Ventures, an Israeli company. The Bitemojo application provided

          travelers with food tours that included content and access to dishes offered by

          small, local restaurants. Within three years of its launch, Bitemojo offered tours in

          12 cities worldwide. It had raised millions of dollars in investment and had built a

          database that included information about each of its users.

                 Bitemojo chose Microsoft’s Azure services to host its data, including user

          data, Bitemojo’s products, visual and textual content, and biteCoins, its virtual

          currency. Microsoft’s Irish subsidiary, Microsoft Ireland Operations Limited, offers

          the Azure services. The online services agreement between Bitemojo and

          Microsoft Ireland contains this forum selection clause:

                 This agreement is governed by the laws of Ireland. If we bring an
                 action to enforce this agreement, we will bring it in the jurisdiction
                 where you have your headquarters. If you bring an action to
                 enforce this agreement, you will bring it in Ireland. This choice of
                 jurisdiction does not prevent either party from seeking injunctive
                 relief in any appropriate jurisdiction with respect to violation of
                 intellectual property rights.

                 Because of COVID-19, in March 2020, Bitemojo decided to shutter

          the company until the tourism industry improved. Bitemojo co-founder

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          No. 83486-0-I

          Michael Weiss asked Azure if it would agree to suspend charges for its

          subscription services. On March 15, 2020, an Azure subscription support

          engineer told him the account would not incur additional charges. A few

          days later, another Azure subscription support engineer confirmed that

          Bitemojo’s subscription was suspended and that “the system will delete

          [the account], after 90 days along with its data, if you do not want to

          reactivate it.”

                  Weiss emailed Azure again on June 5, 2020, asking for “another

          extension in keeping our server shut down and our data secured.” Azure

          responded on June 9 that it would suspend Bitemojo’s subscription and

          “delay [its] payment,” and that “there is no issue keeping your data safe[,]

          just make sure to contact [an] engineer within 3 months to postpone the

          data deletion.”

                  At the end of the second suspension period, Weiss emailed Azure

          on Saturday, September 5, 2020, but received no response. Instead, on

          September 9, 1 Bitemojo received an email stating that its “data and

          services were deleted on September 9, 2020, because you cancelled your

          subscription 90 days ago.” Weiss immediately opened a service case and

          over the next two weeks corresponded with various Microsoft 2 employees

          who escalated the request and sought responses from various internal

                  1 Monday, September 7, 2020, was Labor Day, a holiday in the U.S.
                  2 Bitemojo sued Microsoft Corporation, which contends it is not the proper party because

          its subsidiary Microsoft Ireland was party to the contract with Bitemojo for Azure services. As we
          do not address that issue, we refer in this opinion to both Microsoft Corporation and Microsoft
          Ireland as Microsoft unless a distinction between the two is necessary for clarity.
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          No. 83486-0-I

          teams. On September 23, 2020, Microsoft wrote to Weiss that it had

          exhausted all available resources and could not recover the data.

                 In August 2021, Bitemojo filed suit against Microsoft Corporation in King

          County, Washington, raising several claims. First, Bitemojo claims promissory

          estoppel, alleging that Azure subscription support engineers promised to keep

          Bitemojo’s data safe as long as it contacted Azure within three months of

          suspending the subscription. Bitemojo contends that in reliance on that promise,

          it refrained from moving its data to another server and contacted Azure within

          three months to request an extension.

                 Bitemojo further alleges the Azure subscription support engineer created a

          binding contract when he promised Bitemojo’s data would be kept safe if

          Bitemojo provided proper notification within ninety days. Thus, Bitemojo claims,

          Microsoft breached this agreement when, despite Bitemojo’s proper notification,

          it deleted Bitemojo’s data. Bitemojo also alleges Microsoft’s deletion of its data

          constituted conversion.

                 Finally, Bitemojo alleges Microsoft violated the CPA because it assured

          Bitemojo it would not delete its data if Bitemojo followed up within 90 days, yet it

          then treated Bitemojo’s subscription as cancelled. Bitemojo claims that Microsoft

          failed to implement policies or procedures for retaining data in an archived format

          so it could be recovered if improperly deleted.

                 Microsoft moved to dismiss for improper venue under CR 12(b)(3) based

          on the agreement’s forum selection clause. It also sought dismissal pursuant to

          CR 12(b)(6), arguing that Microsoft Corporation was not a proper party to the

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          No. 83486-0-I

          lawsuit because Microsoft Ireland was a distinct legal entity. In the alternative,

          Microsoft argued Bitemojo’s claims failed as a matter of law. In response,

          Bitemojo argued that it was not seeking to enforce the agreement, so its

          complaint was not subject to the forum selection clause. Bitemojo further argued

          that the clause was unenforceable because it would prevent it from obtaining

          relief under the CPA.

                  The trial court determined that the forum selection clause applied to all of

          Bitemojo’s claims because “without the underlying subscription contract, none of

          these claims are arising or viable in any way.” The court also found that the

          venue provision of the agreement required the claims “to be brought in Ireland,

          and that the law of Ireland prevails.” It then determined that enforcing the forum

          selection clause would not “so den[y] the plaintiff of relief or the ability to pursue

          other claims.” Therefore, the trial court granted the CR 12(b)(3) motion to dismiss

          for improper venue and on that basis, dismissed Bitemojo’s complaint with

          prejudice. It declined to rule on the CR 12(b)(6) motion. Bitemojo appeals.

                                                  DISCUSSION

                  In general, a forum selection clause is prima facie valid and “may be

          enforced even if it is in a standard form consumer contract not subject to

          negotiation.” 3 Dix v. ICT Group, Inc., 160 Wn.2d 826, 834, 161 P.3d 1016 (2007).

          However, a court may deny enforcement upon a clear showing that, in the

                  3 The reason these clauses are presumptively valid is that “enforcement of forum

          selection clauses serves the salutary purpose of enhancing contractual predictability.”
          Voicelink Data Servs., Inc. v. Datapulse, Inc., 86 Wn. App. 613, 617, 937 P.2d 1158 (1997); see
          Carnival Cruise Lines, Inc. v. Shute, 499 U.S. 585, 593-94, 111 S. Ct. 1522, 113 L. Ed. 2d 622
          (1991). Additionally, such clauses may reduce the costs of doing business, thus resulting in
          reduced prices to consumers. Carnival Cruise Lines, Inc., 499 U.S. at 594.
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          No. 83486-0-I

          particular circumstance, enforcement would be unreasonable. Id. at 834. A court

          may determine that a forum selection clause is unreasonable if

                  (i) it was induced by fraud or overreaching, (ii) the contractually selected
                  forum is so unfair and inconvenient as, for all practical purposes, to
                  deprive the plaintiff of a remedy or of its day in court, or (iii) enforcement
                  would contravene a strong public policy of the State where the action is
                  filed.

          Id. at 834. The party resisting enforcement has the burden of demonstrating that

          it is unreasonable. Id. at 835.

                  The standard for a motion to dismiss for improper venue under CR

          12(b)(3) differs from the more familiar standard for CR 12(b)(6) motions. 4

          Voicelink Data Servs., Inc. v. Datapulse, Inc., 86 Wn. App. 613, 624, 937 P.2d

          1158 (1997). In assessing a forum selection clause for enforceability, the court

          does not accept the pleadings as true. Dix, 160 Wn.2d at 835 (citations omitted).

          Rather, the challenging party must present evidence to justify nonenforcement.

          Id. Thus, when conducting an analysis under CR 12(b)(3), the court may

          consider facts outside the pleadings to assess whether the challenger satisfied

          its burden to provide evidence of nonenforceability. Voicelink, 86 Wn. App. at

          624-25.

                  We review a trial court’s decision on a CR 12(b)(3) motion to dismiss for

          improper venue for abuse of discretion. Dix, 160 Wn.2d at 833. A trial court

                  4 Under CR 12(b)(6), dismissal is warranted only if the plaintiff cannot prove any set of

          facts justifying recovery. Karstetter v. King Cnty. Corr. Guild, 193 Wn.2d 672, 677, 444 P.3d 1185
          (2019).

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          No. 83486-0-I

          abuses its discretion if its decision is manifestly unreasonable or based on

          untenable grounds. Id. As the Washington Supreme Court has explained,

                  If the trial court’s ruling is based on an erroneous view of the law or
                  involves application of an incorrect legal analysis it necessarily
                  abuses its discretion. . . . Thus, the abuse of discretion standard
                  gives deference to a trial court’s fact-specific determination on
                  enforceability of a forum selection clause, while permitting reversal
                  where an incorrect legal standard is applied.

          Id. (internal citations omitted). However, if a question of pure law is involved,

          such as whether strong public policy precludes giving effect to a forum selection

          clause, the standard of review is de novo. Id. at 833-34. Likewise, the legal effect

          of a contract is a question of law subject to de novo review. Keystone Masonry,

          Inc. v. Garco Const., Inc., 135 Wn. App. 927, 932, 147 P.3d 610 (2006).

             I.      Whether Bitemojo’s claims are subject to the forum selection clause

                  Bitemojo argues the trial court erroneously applied an ”arise under”

          standard rather than the actual “action to enforce” language of the Azure

          agreement’s clause when it reasoned that “without the underlying agreement,

          none of these claims are arising or viable in any way.” According to Bitemojo, this

          was legal error because “arise under” was not the language of the forum

          selection clause in the agreement. Bitemojo notes that Microsoft “sometimes

          drafts broader forum selection clauses,” such as the one covering claims “arising

          under” the contract at issue in Acharya v. Microsoft Corp., 189 Wn. App. 243,

          247, 354 P.3d 908, 910 (2015). Bitemojo further contends its claims are not

          “actions to enforce” the contract subject to the forum selection clause because

          they do not seek to enforce any obligations in the agreement. Microsoft counters

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          that an “action to enforce” encompasses “contract-related tort claims involving

          the same operative facts as a parallel claim for breach of contract.”

                  Bitemojo’s arguments about whether the term “action to enforce” includes

          its claims do not challenge the validity of the forum selection clause. Rather, they

          raise questions about the meaning and effect of the language. Cf. Terra Int’l, Inc.

          v. Miss. Chem. Corp., 119 F.3d 688, 692 (8th Cir. 1997) (applying de novo

          review to interpretation of forum selection clause, where parties contested

          meaning of language, not validity).

                  No Washington cases directly address whether a forum selection clause

          that applies to “actions to enforce” an agreement encompasses claims other than

          contract claims, such as those that sound in tort. Bitemojo cites several cases

          where courts refused to enforce a forum selection clause using the “action to

          enforce” language, but none is controlling in Washington. Also, each is

          distinguishable factually, as the claims in those cases did not require reference to

          the contract. 5 Cases cited by Microsoft are similarly all from other jurisdictions

          and also factually distinct. 6

                  5 See Melnik v. AAS-DMP Mgmt. L/P, 1998 WL 1748751 at *2 (W.D. Wash. Sept. 1,

          1998) (personal injury action by crew member injured on a fishing vessel was not “[a]ny action to
          enforce the provisions of this crew [employment] contract”); Vankineni v. Santa Rosa Beach Dev.
          Corp. II, 57 So.3d 760, 762-63 (Ala. 2010) (forum selection clause stating “any action to enforce”
          a provision in the agreement did not apply to claims of alleged securities act violations and
          rescission; “enforcement of a contract is the opposite of” rescission); Muzek v. Eagle Mfg. of N.
          Am., Inc., 2018 WL 5499675, at *2 (E.D. Ky. Oct. 29, 2018) (facts in complaint related to claims of
          fraudulent inducement to enter agreement were entirely unrelated to stock purchase agreements’
          terms and enforceability); Jacobson v. Mailboxes Etc. USA, Inc., 646 N.E.2d 741, 745 (1995)
          (forum selection clause by its terms related only to “actions enforcing this agreement,” not to
          actions based on unlawful conduct that induced a franchisee to sign the agreement).
                   6 See Alliance Commc’ns Co-op., Inc. v. Glob. Crossing Telecommc’ns, Inc., 2007 WL

          1964271, at *8-12 (D.S.D. July 2, 2007) (forum selection clause covering “any action to enforce or
          interpret the terms” applied to claims for breach of contract, unjust enrichment, and fraud for

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          No. 83486-0-I

                  Ultimately, “ ‘[w]hether tort claims are to be governed by forum selection

          provisions depends upon the intention of the parties reflected in the wording of

          particular clauses and the facts of each case.’ ” Terra Int’l, 119 F.3d at 693

          (quoting Berrett v. Life Ins. Co. of the Sw, 623 F. Supp. 946, 948-49 (D. Utah

          1985)). While acknowledging that the scope of a forum selection clause was “a

          rather case-specific exercise,” the court in Terra Int’l nonetheless described

          different courts’ approaches to the question:

                  The Third Circuit has indicated that where tort claims “ultimately
                  depend on the existence of a contractual relationship” between the
                  parties, such claims are covered by a contractually-based forum
                  selection clause. Coastal Steel Corp. v. Tilghman Wheelabrator
                  Ltd., 709 F.2d 190, 203 (3d Cir.), cert. denied, 464 U.S. 938, 104 S.
                  Ct. 349, 78 L. Ed. 2d 315 (1983). In Manetti-Farrow, Inc. v. Gucci
                  America, Inc., 858 F.2d 509, 514 (9th Cir.1988), the Ninth Circuit
                  stated that “[w]hether a forum selection clause applies to tort claims
                  depends on whether resolution of the claims relates to
                  interpretation of the contract.” The First Circuit has phrased its test
                  slightly differently, explaining that “contract related tort claims
                  involving the same operative facts as a parallel claim for breach of
                  contract should be heard in the forum selected by the contracting
                  parties.” Lambert v. Kysar, 983 F.2d 1110, 1121-22 (1st Cir.
                  1993).[7]

          “failing to pay the correct price”); LTVN Holdings LLC v. Odeh, 2009 WL 3736526, at *5 (D. Md.
          Nov. 5, 2009) (forum selection clause stating that “[a]ny action to enforce this agreement shall be
          brought in the federal or state courts located in the state of Maryland” encompassed claims of
          copyright infringement, Lanham Act, breach of contract, unjust enrichment, conversion, and false
          appropriation because they related to use of videos without proper attribution, and the contract
          prohibited such use); Auld v. Daugherty Sys., Inc., 2015 WL 5970731, at *2 (D. Minn. Oct. 13,
          2015) (clause limiting venue to the Eastern District of Missouri “[i]n any suit to enforce this
          Agreement” applied to breach of contract, promissory estoppel, and whistleblower claims); C.
          Thorrez Indus., Inc. v. LuK Transmissions Sys. LLC, 2010 WL 1434326, at *5 (N.D. Ohio 2010)
          (clause stating that “[a]ny actions or proceedings to enforce this contract shall be venued in
          Wayne County, OH” applied to claims for unjust enrichment and “account stated” that were
          “inseparable” from the contract); Third Ave. Tr. v. Suntrust Bank, 163 F. Supp. 2d 215, 220 n.3
          (S.D.N.Y. 2001) (conversion and unjust enrichment claims were governed by a forum selection
          clause that applied to “any action to enforce, interpret or construe any provision of this
          agreement,” where the parties also “irrevocably waive[] any defense of improper venue or forum
          non conveniens”).
                    7 In Coastal Steel Corp., the relevant contract clause stated, “In the event of any dispute

          arising the same shall be determined by the English Courts of Law.” 709 F.2d at 193. In Manetti-

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          No. 83486-0-I

          Terra Int’l, 119 F.3d at 694 (determining that under language of the agreement

          and facts of the case that the First Circuit’s approach merited application).

                  Microsoft urges the court to apply the First Circuit’s analysis of a similar

          forum selection clause in Lambert v. Kysar, 983 F.2d 1110. In Lambert, the

          agreement provided, “In the event any action is brought to enforce such terms

          and conditions, venue shall lie exclusively in Clark County, Washington.”8 Id. at

          1112. Despite this clause, the unsatisfied buyer of Christmas trees filed suit in a

          Massachusetts state court claiming misrepresentation, breach, and unfair

          business practices. Id. The seller removed to federal court and moved to dismiss

          under Fed. R. Civ. P. 12(b)(3) and 12(b)(6). Id. The buyer argued that the parties’

          forum selection clause did not apply to its allegations of tortious conduct relating

          to the formation, rather than the performance, of their contract. Id. at 1121. But

          the court disagreed, reasoning, “We cannot accept the invitation to reward

          attempts to evade enforcement of forum selection agreements through ‘artful

          pleading of [tort] claims’ in the context of a contract dispute.” Id.

                  The Lambert court noted that the Supreme Court had held that a forum

          selection clause is not enforceable if “the inclusion of that clause in the contract

          was the product of fraud or coercion”—i.e., an allegation of fraud in a transaction

          generally was insufficient to apply the fraud exception to the enforceability of a

          Farrow, the forum selection clause provided that Florence would be the forum for resolving
          disputes regarding “interpretation” or “fulfillment” of the contract. 858 F.2d at 513-14.
                   8 Moreover, the Lambert court applied Washington law to determine the enforceability of

          the forum selection clause. 983 F.2d at 1118-19 (analyzing choice of law). Nevertheless, in its
          analysis of the application of the forum selection clause to the noncontract tort claims, the court
          relied on federal cases. 983 F.2d at 1121-22. This is not surprising, as this question remains
          unaddressed by Washington courts.
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          No. 83486-0-I

          forum selection clause. Id. (quoting Scherk v. Alberto-Culver Co., 417 U.S. 506,

          519 n.14, 94 S. Ct. 2449, 41 L. Ed. 2d 270 (1974) (emphasis in original)).

          However, the Lambert court reasoned, “The better general rule . . . is that

          contract-related tort claims involving the same operative facts as a parallel claim

          for breach of contract should be heard in the forum selected by the contracting

          parties.” Lambert, 983 F.2d at 1121-22.

                 Here, it is not necessary to adopt the Lambert court’s “same operative

          facts” rule to analyze whether a forum selection clause applies to tort claims, and

          we decline to do so. Instead, we agree with the court in Terra Int’l that the

          analysis of whether noncontract claims, including tort claims, are covered by

          forum selection clauses is a “case-specific exercise” and “depends upon the

          intention of the parties reflected in the wording of particular clauses and the facts

          of each case.” Terra Int’l, 119 F.3d at 693 (internal quotations omitted).

                 Microsoft’s deletion of Bitemojo’s data is at the heart of the parties’

          dispute. The online subscription agreement, which includes the forum selection

          clause, governs the relationship and obligations between Microsoft and Bitemojo.

          Even if Bitemojo contends its claims are not directly based on the agreement, an

          examination of the agreement is nevertheless required to interpret the forum

          selection clause and determine its scope. Thus, we use the standard tools of

          contract interpretation and apply the forum selection clause to the specific claims

          Bitemojo raises in this case.

                 When interpreting a contract, our primary objective is to discern the

          parties’ intent. Tanner Elec. Co-op. v. Puget Sound Power & Light, 128 Wn.2d

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          No. 83486-0-I

          656, 674, 911 P.2d 1301 (1996). We view the contract as a whole, interpreting

          particular language in the context of other contract provisions. See

          Weyerhaeuser Co. v. Commercial Union Ins. Co., 142 Wn.2d 654, 669-70, 15

          P.3d 115 (2000). “We generally give words in a contract their ordinary, usual, and

          popular meaning unless the entirety of the agreement clearly demonstrates a

          contrary intent.” Hearst Commc’ns, Inc. v. Seattle Times Co., 154 Wn.2d 493,

          504, 115 P.3d 262 (2005). This meaning may be ascertained by reference to

          standard English dictionaries. Queen City Farms, Inc. v. Cent. Nat’l Ins. Co., 126

          Wn.2d 50, 77, 882 P.2d 703 (1994).

                 Turning to the online services agreement, we note it includes an

          integration clause that states that “[t]his agreement is the entire agreement

          concerning its subject matter . . . .” The forum selection clause is reciprocal: “If

          we bring an action to enforce this agreement, we will bring it in the jurisdiction

          where you have your headquarters. If you bring an action to enforce this

          agreement, you will bring it in Ireland.” The agreement includes only one

          exception: “This choice of jurisdiction does not prevent either party from seeking

          injunctive relief in any appropriate jurisdiction with respect to violation of

          intellectual property rights.” As the claims here do not relate to intellectual

          property rights, the relevant question is whether the parties intended the forum

          selection clause to cover claims such as Bitemojo’s.

                 The dictionary definition of “enforce” includes “to give force to: reinforce,”

          and “to put in force: cause to take effect: give effect to.” W EBSTER’S THIRD NEW

          INTERNATIONAL DICTIONARY 751 (2002). Thus, the forum selection clause applies

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          No. 83486-0-I

          to claims that seek “to give force to,” “cause to take effect,” or “give effect to” the

          agreement. Reading the contract as a whole, because the agreement constitutes

          “the entire agreement concerning its subject matter,” we determine that the

          parties intended that the forum selection clause apply to all claims concerning the

          subject matter of the agreement, with the sole exception of claims relating to

          intellectual property rights.

                  Next, we look at the facts in this case to determine whether the claims

          concern the subject matter of the agreement. Bitemojo’s promissory estoppel

          claim alleges that Azure subscription support engineers made promises

          regarding the retention of Bitemojo’s data that they then breached. Similarly,

          Bitemojo’s breach of contract claim alleges that the statements by the engineers

          to Weiss regarding account suspension created a binding contract, which then

          was breached. 9 Specifically, Bitemojo claims the engineers made enforceable

          promises that the subscription was “suspended” and that they would “delay [its]

          payment,” and that these promises were entirely separate from the agreement

          between Bitemojo and Azure.

                  But Bitemojo’s interactions with Azure’s engineers did not occur in a

          vacuum. Those interactions all related to services that Microsoft Azure agreed to

          provide to Bitemojo pursuant to the online services agreement. Section 3.c of this

          agreement addresses “Suspension”:

                  c.    Suspension. We may suspend your use of the Online
                  Services if: . . . (3) you do not pay amounts due under this
                  agreement . . . . If one or more of these conditions occurs, then:

                  9 At oral argument, Bitemojo confirmed its position that the engineers’ statements created

          a separate contract and were not modifications to the original services agreement.
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          No. 83486-0-I

                        (i)    For Limited Offerings, we may suspend your use of
                               the Online Services or terminate your Subscription
                               and your account immediately without notice.
                        (ii)   For all other Subscriptions, a suspension will apply to
                               the minimum necessary part of the Online Services
                               and will be in effect only while the condition or need
                               exists. We will give notice before we suspend, except
                               where we reasonably believe we need to suspend
                               immediately. We will give at least 30 days’ notice
                               before suspending for nonpayment. If you do not fully
                               address the reasons for the suspension within 60
                               days after we suspend, we may terminate your
                               Subscription and delete your Customer Data without
                               any retention period. We may also terminate your
                               Subscription if your use of the Online Services is
                               suspended more than twice in any 12-month period.

                 Bitemojo’s promissory estoppel and breach of contract claims require

          determining whether Bitemojo’s two requests to suspend its account and its

          subsequent nonpayment triggered Azure’s rights under this provision to

          terminate Bitemojo’s subscription and delete its data. Because these claims

          require interpreting and applying Section 3.c of the agreement, the forum

          selection clause applies to them.

                 The conversion and CPA claims likewise are governed by the agreement

          because they are claims about data deletion, a subject matter of the agreement.

          The conversion claim alleges Azure “permanently . . . destroyed” its personal

          property “without consent or permission . . . and without contractual . . .

          authority.” Bitemojo’s CPA claim alleges that despite Microsoft subscription

          support engineers’ promises to excuse nonpayment and to continue retaining

          Bitemojo’s data, Microsoft’s systems deleted its data without procedures for

          archiving and recovering the data. Bitemojo contends that Microsoft’s conduct is

          deceptive because consumers are likely to be misled when Microsoft’s
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          No. 83486-0-I

          subscription support engineers make promises that Microsoft then refuses to

          honor and that “Microsoft’s systems” deleted data without proper procedures to

          archive or recover mistakenly deleted data. Yet the factual basis for the allegedly

          deceptive conduct is Microsoft support engineers’ unique interactions with

          Bitemojo about Bitemojo’s account and deletion of Bitemojo’s data. This lawsuit

          is not a class action, and there are no allegations of similar promises to anyone

          else, nor deletion of anyone else’s data.

                 As with the promissory estoppel and contract claims, the conversion and

          CPA claims are not independent from the parties’ preexisting relationship.

          Without the online subscription agreement, Microsoft Azure would not have any

          of Bitemojo’s data in the first place. According to Microsoft, section 1.d of the

          agreement limits its responsibility for customer data by stating, “Microsoft does

          not and will not assume any obligations with respect to Customer Data . . . .”

          Because Bitemojo’s conversion and CPA claims require interpretation of the

          parties’ rights and obligations under the agreement, the parties intended that the

          forum selection clause apply to such claims.

                 “We cannot accept the invitation to reward attempts to evade enforcement

          of forum selection agreements through ‘artful pleading of [other] claims’ in the

          context of a contract dispute.” Lambert, 983 F.2d at 1121. We hold that

          Bitemojo’s promissory estoppel, breach of contract, conversion, and CPA claims

          all concern the subject matter of the online services agreement, and the parties’

          intent was that Bitemojo bring such claims in Ireland. Thus, the trial court did not

          abuse its discretion by dismissing the promissory estoppel, contract, and

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          No. 83486-0-I

          conversion claims under CR 12(b)(3). As for the CPA claim, even if the forum

          selection clause encompasses it, under Dix, we must next analyze whether

          applying the clause to that claim would be unreasonable. 10

              II.      Whether enforcement of the forum selection clause to foreclose the
                       CPA claim would be unreasonable

                    The trial court concluded that under Dix, enforcement of the forum

          selection clause to foreclose the CPA claim did not contravene strong public

          policy because Bitemojo could pursue other claims and was not so denied relief

          that a court should override the forum selection clause. Bitemojo argues this was

          error. We disagree.

                    Here, the parties did not dispute that the contract, by its terms, would

          require both litigation in Ireland and application of Irish law. Thus, Bitemojo

          argues that Dix requires that “[t]he undisputed fact that Bitemojo cannot pursue a

          CPA claim in Ireland should have ended the question of enforceability under Dix,

          since it . . . would be left with ‘no feasible avenue for seeking relief for violations

          of the CPA.’ ” Br. of App. at 30 (quoting Dix, 160 Wn.2d at 841).

                    In Dix, the plaintiffs were AOL users who claimed AOL was double-billing

          them and providing deceptive customer service to avoid refunds. Id. at 830. They

          filed a class action alleging conversion, unjust enrichment, and violation of the

          CPA. Id. at 830-31. The complaint alleged that because the amount of damage

          owed any one class member was small, it was impracticable and inefficient to

          pursue separate actions. Id. at 831. However, their agreement with AOL

                  10 Bitemojo does not claim enforcement of the forum selection clause is unreasonable

          with respect to the non-CPA claims.
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          No. 83486-0-I

          contained a provision giving Virginia exclusive jurisdiction over any claim or

          dispute with AOL, and Virginia law precluded class action lawsuits. Id. at 829,

          842. The court analyzed the history of the CPA, noting that the individual

          consumer enforcement action to vindicate the public interest was a significant

          aspect of the CPA’s dual enforcement scheme. Id. at 837. Further, “class suits

          are an important tool for carrying out the dual enforcement scheme.” Id. Thus, “a

          forum selection clause that seriously impairs a plaintiff’s ability to bring suit to

          enforce the CPA violates the public policy of this state.” Id. The court then

          reasoned that a clause that impairs a plaintiff’s ability to pursue a small value

          claim “by eliminating class suits in circumstances where there is no feasible

          alternative for seeking relief” violated public policy and was unenforceable. Id.

                  Bitemojo claims that the strong public policy expressed in the CPA is an

          “independent” ground for unenforceability, separate from the availability of

          another avenue for relief. 11 In other words, Bitemojo’s reading of Dix is that

          because Washington has a strong public policy of allowing private enforcement

                  11 Bitemojo points to Oltman v. Holland Am. Line USA, Inc., 163 Wn.2d 236, 253, 178

          P.3d 981 (2008), for support of the concept that the public policy basis for refusing to enforce a
          forum selection clause is independent from availability of relief. But Oltman did not so hold.
          Rather, it merely cited the discussion in Dix in which the court synthesized federal cases to
          identify three bases on which forum selection clauses may be deemed unreasonable. The first,
          not mentioned in Oltman, is when the clause was induced by fraud or overreaching. Dix, 160
          Wn.2d at 834. The second is when “the contractually selected forum is so unfair and inconvenient
          as, for all practical purposes, to deprive the plaintiff of a remedy or of its day in court,” and the
          third is when “enforcement would contravene a strong public policy of the State where the action
          is filed.” Id. The court in Oltman merely restated the last two bases as follows: “a forum selection
          clause can be found to be unenforceable if the party challenging enforceability establishes that
          the contractually selected forum is so unfair and inconvenient that the plaintiff is essentially
          denied his day in court or that enforcement would contravene strong public policy of the state
          where the action is filed.” 163 Wn.2d at 253. Bitemojo never challenged the forum selection
          clauses here on the second basis, that the selected forum was “unfair and inconvenient,” but
          rather, only on the third basis, that enforcement “would contravene a strong public policy.”

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          No. 83486-0-I

          of the CPA, no forum selection clause can ever be enforceable if it would

          foreclose plaintiff’s CPA claim. But the holding in Dix is not that broad. 12

                  In West Consultants, Inc., v. Davis, 177 Wn. App. 33, 310 P.3d 824

          (2013), this court applied Dix and determined that even though a forum selection

          clause foreclosed a CPA claim, enforcing the forum selection clause was not

          unreasonable. The plaintiff, West Consultants, purchased software that it claimed

          did not work properly and filed a CPA claim, as well as claims for breach of

          implied warranties of merchantability and fitness for a particular purpose and

          unjust enrichment. Id. at 37. The alleged CPA violation was defendant’s “selling a

          poor quality product” and failing to provide installation, training, and maintenance

          to render the product useful. Id. at 40. The license agreement required bringing

          any claim “relating in whole or in part to this Agreement” to a Virginia court, a

          forum in which the CPA claim would be barred. Id. at 37. West Consultants

          conceded that its claims, including its CPA claim, “related to” the license

          agreement. Id. at 40. Then, this court went on to address whether enforcing the

          forum selection clause would be unreasonable because it would violate the

          CPA’s public policy goals. Id. at 42.

                  The West Consultants court quoted Dix’s holding: “ ‘a forum selection

          clause that seriously impairs the plaintiff's ability to go forward on a claim of small

          value by eliminating class suits in circumstances where there is no feasible

                  12 Microsoft’s argument that Washington’s strong public policy as stated by its CPA can

          be invoked only by Washington residents is also not correct. “Under the CPA, an out-of-state
          plaintiff may bring a claim against a Washington corporate defendant for allegedly deceptive acts.
          Similarly, an out-of-state plaintiff may bring a CPA claim against an out-of-state defendant for the
          allegedly deceptive acts of its in-state agent.” Thornell v. Seattle Serv. Bureau, Inc., 184 Wn.2d
          793, 804, 363 P.3d 587 (2015).
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          No. 83486-0-I

          alternative for seeking relief violates public policy and is unenforceable.’ ” Id.

          (quoting Dix, 160 Wn.2d at 837). It then contrasted the facts from those in Dix,

          reasoning that because West Consultants sought substantial damages,

          $119,544, did not seek to bring a class action, and presented no evidence to the

          trial court that it had no feasible alternative for seeking relief, it had not met its

          burden to show the forum selection clause was unreasonable even though it

          foreclosed the CPA claim. 13 Id. Thus, West Consultants demonstrates that Dix

          does not stand for the proposition that applying a forum selection clause to

          foreclose a CPA claim is always unreasonable. Instead, we must assess the

          particular facts alleged in the claim as well as the specific public policy to

          determine if foreclosing the particular claim “would contravene a strong public

          policy.” Dix, 160 Wn.2d at 834.

                  Bitemojo also relies on Acharya v. Microsoft Corp., 189 Wn. App. at 257,

          to suggest that the proper focus should be on “a public policy in the enforcement

          of [a] particular Washington statute, and not the feasibility or inconvenience of

          pursuing other common law claims.” App. Reply Br. at 13-14. But Bitemojo

          misconstrues Acharya.

                  In Acharya, the plaintiff accepted a London-based position with a foreign

          subsidiary of Microsoft and signed an employment contract specifying that any

          dispute arising under the contract would be governed by Swiss law in Swiss

                  13 The plaintiff in West Consultants also argued on appeal that its claims against one of

          the defendants would be time-barred in Virginia and that pursuing its claims in either state or
          federal court in Virginia would be “cost prohibitive.” West Consultants, 177 Wn. App. at 42.
          However, because the trial court did not consider this argument timely, this court also declined to
          address it. Id. at 43.
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          No. 83486-0-I

          courts. Id. at 247. The plaintiff suffered gender-based discrimination in her

          London job and after returning to Washington, sued Microsoft. Id. at 248-49.

          Critical to the court’s analysis was that “[u]nder Washington law, the right to be

          free from discrimination is nonnegotiable and cannot be waived in contract.” Id. at

          255. “[U]nder the forum selection clause and the choice of law provision,

          Acharya’s WLAD (Washington Law Against Discrimination) claim would not be

          cognizable.” Id. Therefore, the court held that “[i]t would be unreasonable to

          enforce the forum selection and choice of law clauses” to preclude Acharya from

          pursuing her WLAD claims. Id. at 255-56. It also rejected Microsoft’s arguments

          that the parties had agreed to the inconvenient forum. It reasoned that “litigation

          in the designated forum, together with the choice of law clause, would foreclose

          Acharya’s ability to pursue her claim for discrimination cognizable under WLAD,”

          and public policy prohibited WLAD rights from being waived by contract. Id. at

          257. Thus, even if the parties had agreed to litigate in Europe, “foreseeable

          inconvenience” did not outweigh this “significant public policy interest.” Id.

                 While Bitemojo is correct that the Acharya court rejected arguments based

          on the inconvenience of litigating in the foreign forum, it did not abandon or

          disregard the inquiry set out in Dix as to whether “there is no feasible alternative

          avenue for seeking relief” for a CPA claim. Acharya and Dix involved different

          kinds of claims and, thus, different public policy interests. To determine whether

          enforcement of a forum selection clause that forecloses a CPA claim would

          contravene a strong public policy, Dix and West Consultants require us to

          consider both the specific claim and whether the forum chosen by the parties

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          No. 83486-0-I

          provides “no feasible alternative avenue for seeking relief on such claims.” Dix,

          160 Wn.2d at 842-43. This analysis turns on the specific facts of the case.

                 Where the factual basis for the CPA claim is the same as that in other

          claims, the plaintiff may still have a feasible alternative avenue to seek relief for

          the conduct. As in West Consultants, that is the case here. While Bitemojo has

          not specified the amount of damages it seeks, its complaint alleges Microsoft

          deleted the products and customer data of a company worth millions, a leader in

          the app-based travel industry. Also, Bitemojo has not filed a class action. This

          case differs from Dix, where the public policy at stake was an individual’s ability

          to pursue a small damages CPA claim, and this ability was “seriously impaired”

          because Virginia did not allow class actions. Here, Bitemojo has not established

          that it cannot pursue a contract claim for the complained-of conduct in the

          parties’ chosen forum, Ireland. Enforcing the forum selection clause to foreclose

          Bitemojo’s CPA claim does not contravene a strong Washington public policy

          and would not be unreasonable.

                 Bitemojo has not met its “heavy burden” to present evidence to justify

          nonenforcement. Dix, 160 Wn.2d at 835. The trial court did not err by enforcing

          the agreement’s forum selection clause to foreclose the CPA claim.

                                             CONCLUSION

                 We hold that Bitemojo’s claims are subject to the forum selection clause’s

          requirement that the claims be litigated in Ireland. Further, Bitemojo has not met

          its heavy burden to show the agreement’s forum selection clause is

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          No. 83486-0-I

          unreasonable as applied to its CPA claim. Therefore, the trial court properly

          granted Microsoft’s CR 12(b)(3) motion to dismiss Bitemojo’s claims.

                Affirmed.

           WE CONCUR:

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