Court Opinion

ID: 9637028
Source: CourtListenerOpinion
Date Created: 2023-08-22 14:54:01.350059+00
Date Added: 2024-06-11T18:09:52.211459
License: Public Domain

MINTON, Circuit Judge
(dissenting).
In my opinion, the word “temporary” should remain in the order of the Commission. The representation is that petitioner’s product relieves itching. Permanently ? Certainly not. There is no dispute in the evidence that it does not relieve permanently. The evidence is that the relief lasts just as long as the nerves in the vicinity of the application are anesthetized. “Temporary” describes that condition. Webster defines “temporary” as meaning “Lasting for a time only, not permanent, transitory, as temporary relief.”
Unless the effect of petitioner’s product is limited by the word “temporary” the relief given is not accurately described. I do not believe the word “relief” means permanent relief alone, but I do think that without the modifying word “temporary” used with the word “relief,” you 'do *683not accurately describe the relief petitioner’s product gives. It seems to me to work no hardship upon a business concern that wants to be fair in its dealings with the public to require it so to construct the wording of its advertisements as to describe accurately the virtues of its product. That is all the Commission’s order does in this case. It simply divorces petitioner’s representation of a product for temporary relief from words that might very easily mislead the public into believing they were representations as to cure and permanency. I think the Board’s order as drawn is reasonable and supported by substantial evidence, and should be affirmed as written.