Opinion ID: 158202
Heading Depth: 2
Heading Rank: 3

Heading: Similarity in Products/Services and Manner of Marketing

Text: 36 Typically, [t]he greater the similarity between the products and services, the greater the likelihood of confusion. Universal Money Ctrs., 22 F.3d at 1532 (internal quotation marks and citations omitted). This is undoubtedly true when the action pertains to source or affiliation confusion. For example, Beer Nuts, Inc. v. Clover Club Foods Co., 805 F.2d 920, 926 (10th Cir. 1986) involved two competing companies marketing very similar goods sweetened salted peanuts in the same manner. In that case, we found that this factor added strength to the position that a reasonable consumer would likely be confused as to the source of the peanuts. See id. However, in a case involving pure sponsorship confusion, the parties may have little similarity in their products or manner of marketing. Here, KOM's clothing is only marginally related to defendant's ski event. This disconnection greatly reduces the relevance of the similarity of products factor. We therefore find it provides no support of plaintiff's claim.