Opinion ID: 785783
Heading Depth: 3
Heading Rank: 4

Heading: Stylized Lettering in the FREEBIES Trademark

Text: 49 Finally, defendants contend that, separate and apart from their rights in the word FREEBIES, the stylized rendering of the letters is sufficiently distinctive to merit registration. Assuming the registered display of FREEBIES is distinctive (which is far from clear), that fact does not aid defendants — such a registration does not give any exclusive right to use the generic word per se — [t]he only exclusive right from such a `picture' registration is the use of that exact `picture' which happens to spell out a generic name. 2 McCarthy at § 12:40 (citing Time, Inc. v. Petersen Pub. Co., 173 F.3d 113 (2nd Cir.1999)). We have no difficulty concluding that the modest stylized lettering of the FREEBIES mark in no way affords defendants ownership rights in the generic word freebies. And, defendants do not guide us to anything in the record to suggest that the stylized rendition of the word is so distinctive as to create a commercial impression separate and apart from the [generic] term. In re Northland Aluminum Prods., Inc., 777 F.2d 1556, 1561 (Fed.Cir.1985) (internal quotation marks omitted). The district court properly rejected this argument.