Opinion ID: 434697
Heading Depth: 2
Heading Rank: 4

Heading: Weight of the Factors

Text: 55 Although the district court recognized that several factors indicat[e] the likelihood of confusion, it found that, on balance, there was no likelihood of confusion. This finding is clearly erroneous. Of the seven factors, five clearly point toward a likelihood of confusion. A sixth, actual confusion, does not weigh strongly against Sicilia because of the nature of the products and their low cost. In light of Cox's previous relationship with Sicilia, his instructions to design close to the Sicilia bottle, and the copying of Sicilia's nonfunctional tear-drop shape and pedestal base, we think that intent to infringe should weigh strongly against Cox and Sales. See id.; Chevron, 659 F.2d at 703-04 (intent to derive benefit from plaintiff's reputation may alone justify finding of confusion). 56 On remand, the district court should apply the proper functionality standard. If the court finds that the Sicilia bottle design is not functional, the court is then to make a fresh finding on distinctiveness. Only if Sicilia's trade dress is sufficiently distinctive to serve as an identifier of source will Sicilia be entitled to relief.