Opinion ID: 1443950
Heading Depth: 2
Heading Rank: 3

Heading: The ALF website

Text: ALF maintained a website with an email server where visitors could complete a pre-formatted email to actual tobacco company employees by adding adjectives, verbs, and nouns. For example, one form email read: Dear Mr. Big Tobacco Executive, I just wanted to say that I think the way your ________ cigarette company has deceived the world really ___________________, and I don't understand how you can ____ with yourself selling a _______ product like cigarettes. It's bad enough that you ________ at ____________ knew that smoking your cigarettes caused cancer, and kept selling them anyways, but then to be deceptive about what you knew and _________________ try to cover it up is just plain _________. I also wanted to knowwas it worth it? How many _____________________ have you been able to buy with all the money you've made addicting people to nicotine? How could all your ___________ ever make up for the _________ of suffering you've caused smokers and their families as you got _________ rich hooking them on a deadly product? Just remember, in the end we __________ what we ___________. May the lord have mercy on your pathetic _________. ALF placed a warning of the website against the use of profane or harassing messages. Employees at Lorillard and other companies received these emails, sometimes containing profanity despite ALF's warning. Many emails sent to and read by tobacco company employees were malevolent. At a cost of less than $1,000 Lorillard quickly installed a filter that shielded its employees from emails sent by visitors to the website. ALF then removed this e-mail feature from its website.