Opinion ID: 518087
Heading Depth: 1
Heading Rank: 7

Heading: the finish

Text: 85 Applying the pertinent law to the facts as considered in the light most favorable to defendants, we hold as follows: 86 (1) There is no genuine issue of fact with respect to the likelihood of confusion of goods. Nor is there any genuine issue of fact that the purchasing public will likely believe that the sponsor of the Boston Marathon produces, licenses or otherwise endorses defendants' shirts and other goods with logos referring to the Boston Marathon. These two findings stem from the same set of facts. 87 (2) The plaintiff, BAA, owns the name Boston Marathon and the defendants' shirts imprinted with logos suggesting that event constitute an infringement of BAA's mark. This includes the design Boston; [runner/s]; 19xx, which was the subject of plaintiffs' amended complaint submitted on February 4, 1988. 88 (3) The judgment of the district court is reversed. Judgment shall issue for the plaintiffs, 12 which shall include the following permanent injunction: 89 The defendants, Mark Sullivan d/b/a/ Good Life and Beau Tease, Inc., and all persons and entities acting in concert or in participation with them, are hereby enjoined from manufacturing or selling goods displaying the name Boston Marathon or any other design which is confusingly similar to or a colorable imitation of Boston Marathon, including goods which are imprinted with 19xx Marathon; [runners]; Hopkinton--Boston, or with Boston; [runner/s]; 90 1988. 91 Costs awarded to appellants.