Opinion ID: 203338
Heading Depth: 3
Heading Rank: 1

Heading: Duck Tours

Text: We recite the background facts here, adding additional information throughout the analysis where appropriate. Both Boston Duck and Super Duck are in the business of offering sightseeing tours via land and water in Boston, using amphibious vehicles commonly referred to as ducks. The idea to market such tours to the public was hatched by Melvin Flath shortly after World War II. He purchased DUKWs (pronounced ducks), amphibious army vehicles used in the war to function as both trucks and boats, and fitted them with bus seats. His company, based in Wisconsin Dells, Wisconsin, became the first purveyor of such tours in the country. Recently, these amphibious tours have surfaced in many cities in the United States and abroad, including San Francisco, Philadelphia, Seattle, Chicago, and London. Many of the companies that offer these tours use the phrase duck tour in their trade names as a way of describing their services. They also use various logos featuring a cartoon duck and water to advertise and represent their businesses.