Opinion ID: 1145445
Heading Depth: 1
Heading Rank: 2

Heading: false advertising

Text: The accused placed advertisements in the yellow pages of local telephone directories for each of two years. Those advertisements indicated that the accused maintained a branch law office at Swan Island. The Bar charges the accused with violating DR 2-101(A)(1). [4] Although the accused and his agents negotiated toward a lease of office space in that area, no lease was completed, and the accused did not establish any law office at or near Swan Island. The accused argues that his efforts to lease property, even though no lease was entered into, excuse the misrepresentation, at least to the extent that it is not intentionally dishonest. [5] We hold that the advertisement, relating directly to the accused's practice of law, is sufficiently related to his conduct in the legal profession to come within the terms of DR 2-101(A)(1), and that the accused violated that rule as charged.