Opinion ID: 803235
Heading Depth: 7
Heading Rank: 4

Heading: The Remaining Sleekcraft Factors

Text: [20] Although they do appear to be of lesser importance given the current record now before us, an examination of the remaining four factors provides a limited degree of support for Appellants’ position on appeal. On the one hand, the last two factors (“type of goods and the degree of care likely to be exercised by the purchaser” and “defendant’s intent in selecting the mark”) do not appear to weigh in favor of finding a likelihood of confusion. Among other things, Appellants address these two specific factors in a cursory fashion and specifically admit that we are confronted in this case with sophisticated consumers. On the other hand, we agree with Appellants that there are genuine issues of material fact with respect to the “marketing channels used” factor due to the evidence in the record indicating that the parties have appeared in the same trade publications and have participated in the same trade shows. There are also genuine issues of material fact with respect to the “likelihood of expansion of the product lines” factor. According to Perlman, “Rearden has been developing wireless technology since 1999” and “has continued with extensive wireless development work resulting in dozens of patents pending and issued, which will be leading to revolutionary 7648 REARDEN LLC v. REARDEN COMMERCE, INC. wireless and mobile products.” (ER629.) In turn, Rearden Commerce has, among other things, developed its own “mobile wireless product” (Appellee’s Brief at 41), registered the “ReardenMobile.com” and “MobileRearden.com” domain names, and appears to have an active interest in further expansion. In the end, it is for the jury to decide whether the parties really intend to expand into—or are already operating in—the same product line or lines. [21] In sum, because there are genuine issues of material fact with respect to both the “use in commerce” and “likelihood of confusion” elements of Appellants’ Lanham Act trademark claim, the District Court erred in granting summary judgment to Rearden Commerce. We now turn to their other federal claim: the cybersquatting cause of action under the ACPA statute.