Opinion ID: 6330519
Heading Depth: 3
Heading Rank: 1

Heading: Individual Price Matching

Text: Between 2006 and 2015, Safeway pharmacists had discre‐ tion to match competitors’ lower prices after verifying the published or advertised prices of certain drugs. To receive a discount, Safeway customers needed to request a price match, and the lower price applied only to the transaction on the date requested. After verifying a competitor’s price, the pharma‐ cist would manually override the original price at the point of sale. Safeway did not report price matches as the U&C price for a given drug. There is no evidence that participating phar‐ macies advertised or otherwise publicized the existence of price matching. On July 15, 2015, Safeway discontinued price matching in all of its stores. 6 No. 20‐3425