Opinion ID: 369355
Heading Depth: 3
Heading Rank: 5

Heading: Paragraph I,C.

Text: 76 Paragraph I,C prohibits representing that any testimonial for a product represents the typical or ordinary experience of members of the public who use the product unless this is the case. As we held in Part IV,B,1, Supra, the advertisements did falsely and deceptively represent that the testimonials were indicative of the typical experience of X-11 users. This is a sufficient basis for Paragraph I,C. 77 Petitioners argue that the words unless this is the case shift the burden of proof but we think they do not. As we said of the words unless they establish in Western Radio Corp. v. FTC, 339 F.2d 937, 940 (7th Cir. 1964), Cert. denied, 381 U.S. 938, 85 S.Ct. 1770, 14 L.Ed.2d 701 (1965), (w)e take this to mean no more than that petitioners must not speak falsely in advertising . . . . Paragraph I,C is reasonably related to the unlawful practices and valid as issued. 78