Opinion ID: 2718331
Heading Depth: 2
Heading Rank: 5

Heading: The Acai Total Burn Scheme

Text: The final version of Vertek’s scheme involved the marketing of Acai berries, a popular nutritional supplement. Consumers were told that Acai Total Burn would help them build muscle, increase their metabolism, lose weight, gain energy, reduce fatigue, and retard the aging process. These claims were unsubstantiated. FTC V. KIMOTO 11 The Acai Total Burn scheme used the same deceptive two page ordering process, inconspicuous disclosures, and automatic enrollment in additional negative-option trials as the other schemes. Acai Total Burn was available to consumers for only two months, from June 5, 2009, through July 30, 2009. During that time, the program enrolled 670 customers, 159 of whom had already cancelled when the FTC took over the site.