Opinion ID: 589967
Heading Depth: 5
Heading Rank: 1

Heading: Strength of the Excedrin PM Trade Dress

Text: 54 The strength of a particular mark or dress is measured by its distinctiveness or the degree to which it indicates the source or origin of the product. McGregor-Doniger, 599 F.2d at 1131; Banff, Ltd. v. Federated Dep't Stores, 841 F.2d 486, 491 (2d Cir.1988). The strength of a mark should be examined in its commercial context. Centaur Communications, 830 F.2d at 1226. 55 We agree with the district court that the Excedrin PM trade dress, taken as a whole, strongly indicates the source of the product. The presence of the Excedrin trade name prominently displayed as an integral part of the trade dress demonstrates beyond question that the entire trade dress indicates the origin of the product. 56