Opinion ID: 6215969
Heading Depth: 2
Heading Rank: 2

Heading: The ETHIKA Marks

Text: Appellee Ethika, Inc. is a corporation based in California that has sold clothing, including underwear, headwear, and t-shirts, through online and brick-and-mortar retailers since 2001. App. 31–33, 36–45, 47–48, 50–61. Ethika owns two trademark registrations relevant to this appeal: the 1 All “App.” citations refer to the appendix included in the Appellee’s brief. Case: 21-1615 Document: 30 Page: 3 Filed: 02/04/2022 HAGE-BOUTROS v. ETHIKA, INC. 3 word mark ETHIKA, U.S. Reg. No. 3,313,394, and the related mark shown below, U.S. Reg. No. 3,618,319 (collectively, “the ETHIKA marks”). App. 27–29. App. 27–29. The ETHIKA marks were, respectively, registered on the Principal Register on October 16, 2007 and May 12, 2009. App. 27–29. Ethika describes itself as a “lifestyle brand” with “deep roots in action sports.” Ethika, 2020 WL 6306141, at ; App. 31–32, 47.