Opinion ID: 177675
Heading Depth: 2
Heading Rank: 2

Heading: The Supreme Greens infomercial.

Text: As with Coral Calcium, the Defendants were involved collectively in the production and airing of an infomercial for the product Supreme Greens, also called Supreme Greens with MSM. ITV produced the infomercial, which Barrett hosted; DMC processed calls and orders under Maihos's direction. The infomercial for Supreme Greens relied on the purported expertise of Dr. Alejandro Guerrero. [4] Like Barefoot, Guerrero claimed that many major diseases are caused by acidosis, and that these diseases can be prevented and cured by rendering the body more alkaline: Barrett: Dr. Guerrero claims that most chronic degenerative diseasessuch as cancer, arthritis, diabetes, even the number one killer out there, heart disease can and are being cured.... Guerrero: So if we can change the body's fluids and tissues to a more alkaline base, now you have an environment that is no longer conducive for the proliferation or growth of a degenerative condition.... Barrett: ... If I alkalize my body, am I going to come up with one of these chronic degenerative diseases? Guerrero: No. Barrett: Such as cancer, arthritis Guerrero: No.... I'm very confident in saying that, primarily because of the clinical studies we've done. I've seen it in myin myclinical practice. I've seen it every day in my clinical practice. Going beyond even Barefoot, Guerrero also claimed that Supreme Greens can cause weight loss by restoring alkalinity because fat is your body's way of protecting itself from the acidic fluids. The infomercial directed potential customers to call an 800 number, on the other end of which DMC-employed telemarketers would follow a script directing them to ask potential customers about their health issues and then explain how Supreme Greens supposedly could address those issues. For example, if a customer said she had cancer, the telemarketer was supposed to respond that cancer is acidosis of the body and Supreme Greens alkalizes the body, and that's what you need, so you really want to take this. During the relevant time period (August 2003 to June 2004), Supreme Greens generated $14,683,436.24 in sales.