Opinion ID: 369355
Heading Depth: 3
Heading Rank: 6

Heading: Paragraph I,D.

Text: 79 Paragraph I,D prohibits representations that a product contains one or more unique ingredients or components, unless respondents can establish that any such ingredients or components are unavailable in products sold by others. Petitioners contend that Paragraph I,D is arbitrary in establishing only one definition for the word unique. In Part IV,A,3, Supra, we sustained the FTC's finding that unique, in the context in which it was used, falsely represented to consumers that none of petitioners' competitors used PPA. This is a sufficient basis for Paragraph I,D. 80 Petitioners also argue that the words unless (petitioners) can establish improperly shifts the burden of proof, but Western Radio again controls. Paragraph I,D is reasonably related to the unlawful practices and is valid as issued. 81