Opinion ID: 1274444
Heading Depth: 4
Heading Rank: 1

Heading: Revised Simpson Commercial

Text: DIRECTV's argument is easily dismissed with respect to the Revised Simpson Commercial. In the critical lines, Simpson tells audiences, You're just not gonna get the best picture out of some fancy big screen TV without DIRECTV. It's broadcast in 1080i. These statements make the explicit assertion that it is impossible to obtain the best picture i.e., a 1080i-resolution picturefrom any source other than DIRECTV. This claim is flatly untrue; the uncontroverted factual record establishes that viewers can, in fact, get the same best picture by ordering HD programming from their cable service provider. We therefore affirm the District Court's determination that the Revised Simpson Commercial's contention that a viewer cannot `get the best picture' without DIRECTV is . . . likely to be proven literally false. Time Warner Cable, Inc., 475 F.Supp.2d at 306.