Opinion ID: 312231
Heading Depth: 1
Heading Rank: 1

Heading: Duration of Advertising Program

Text: 4 1. Beginning on December 25, 1967, and continuing through May 18, 1968, the following text, or a text substantially similar to it, was used in certain Firestone advertisements: THE SAFE TIRE. FIRESTONE 5 When you buy a Firestone tire-no matter how much or how little you pay-you get a safe tire. 6 Firestone tires are custom-built one by one. By skilled craftsmen. And they're personally inspected for an extra margin of safety. If these tires don't pass all of the exacting Firestone inspections, they don't get out. 7 Every new Firestone design goes through rugged tests of safety and strength far exceeding any driving condition you'll ever encounter. We prove them in our test lab. On our test track. And in rigorous day-to-day driving conditions. All Firestone tires meet or exceed the new Federal Government testing requirements. (They have for some time.) 8 Firestone-The Safe Tire. At 60,000 Firestone Safe Tire Centers. At no more cost than ordinary tires. 9