Opinion ID: 852959
Heading Depth: 4
Heading Rank: 7

Heading: Deceptive Advertising Claims

Text: The City also asserts claims of misleading and deceptive advertising and marketing of guns. This is alleged in support of both the nuisance and negligence claims. Specifically, the City alleges that guns are presented as adding to a homeowner's safety when in fact the opposite is true. Like Count III, discussed below, these allegations appear to apply equally to lawfully and unlawfully distributed guns. The City alleges that it incurs additional costs for treatment of both intentional and accidental gunshot injuries as a result of the increased placement of guns produced by the deceptive marketing practices. The City attributes some of its incurred municipal costs to these factors. For the same reasons applicable to the allegation of contributing to unlawful sales practices, we agree that these claims, if proven, state a claim for injunctive relief based on an action for public nuisance and negligence theories. The money damages claim may suffer from the same complexity and multiplicity of factual allegations that could bar damages from other allegations, but for the reasons already given, these issues do not warrant dismissal of the complaint.