Opinion ID: 775415
Heading Depth: 5
Heading Rank: 3

Heading: Have the Lounge Chair and Ottoman Acquired Secondary Meaning?

Text: 72 In contrast to the inherently distinctive test, the secondary meaning test focuses on acquired distinctiveness. Secondary meaning has been defined as follows: 73 To acquire a secondary meaning in the minds of the buying public, an article of merchandise when shown to a prospective customer must prompt the affirmation, That is the article I want because I know its source, and not the negative inquiry as to Who makes that article? In other words, the article must proclaim its identification with its source, and not simply stimulate inquiry about it. 74 Ferrari, 944 F.2d at 1239, quoting West Point Mfg. Co. v. Detroit Stamping Co., 222 F.2d 581, 595 (6th Cir. 1955). Herman Miller must demonstrate that its Eames lounge chair and ottoman have become identified with Herman Miller in the minds of the potential customer. 75 The district court applied a six-factor test devised by the Second Circuit in analyzing the issue of secondary meaning.See Centaur Communications, Ltd. v. A/S/M Communications, Inc., 830 F.2d 1217, 1222 (2d Cir. 1987). Since the district court's decision, this court has adopted a similar, but slightly broader, seven-factor test. See Marketing Displays, Inc. v. TrafFix Devices, Inc., 200 F.3d 929, 937 (6th Cir. 1999), rev'd on other grounds sub nom. TrafFix Devices v. Marketing Displays, Inc., 121 S. Ct. 1255 (2001) (adopting test articulated in Sassafras Enters., Inc. v. Roschco, Inc., 915 F. Supp. 1, 7 (N.D. Ill. 1996)). 4 76 In considering this case on appeal we must apply the TrafFix factors that this court has adopted to analyze secondary meaning in a trade dress case. The factors are: 77 1. direct consumer testimony; 78 2. consumer surveys; 79