Opinion ID: 1291747
Heading Depth: 3
Heading Rank: 6

Heading: The District Court's Denial of Attorneys' Fees and Costs to Perfumebay

Text: Under 15 U.S.C. § 1117(a), a court may award reasonable attorneys' fees to the prevailing party in exceptional circumstances, which includes cases in which the act is fraudulent, deliberate, or willful. Horphag Research Ltd. v. Garcia, 475 F.3d 1029, 1039 (9th Cir.2007) (citation omitted). Under both sections 1117(a) and 1117(b), awards are never automatic and may be limited by equitable considerations. Rolex Watch, 179 F.3d at 711 (citation and internal quotation marks omitted). The district court did not abuse its discretion in denying attorneys' fees to Perfumebay. Perfumebay was not a prevailing party, as it was permanently enjoined from using the conjoined form of its mark. Perfumebay also failed to demonstrate that this was an exceptional case involving fraudulent, deliberate, or willful conduct. See Horphag Research, 475 F.3d at 1039. Perfumebay is not entitled to attorney's fees.