Opinion ID: 784889
Heading Depth: 5
Heading Rank: 2

Heading: Verio's Project Henhouse

Text: 124 In late 1999, to better target their marketing and sales efforts toward customers in need of web hosting services and to reach those customers more quickly, Verio developed an automated software program or 125 robot. With its search robot, Verio accessed the WHOIS database maintained by the accredited registrars, including Register .com, and collected the contact information of customers who had recently registered a domain name. 30 Then, despite the marketing prohibitions in Register.com's terms of use, Verio utilized this data in a marketing initiative known as Project Henhouse and began to contact and solicit Register.com's customers, within the first several days after their registration, by e-mail, regular mail, and telephone. 126 Id. at 243 (footnote omitted and footnote added). 127