Opinion ID: 1829871
Heading Depth: 1
Heading Rank: 7

Heading: profit.

Text: Evidence was produced showing that General Motors sold approximately 600,000 of these vehicles. Evidence was also produced to show that if General Motors replaced the PROM on any vehicle, it would cost General Motors approximately $70.00. Thus, General Motors saved approximately $42,000,000.00 by not having a recall or otherwise notifying its purchasers of the problem related to the PROM. This profit does not even consider any potential loss of sales that General Motors would have suffered if it notified customers of the problem. Our Supreme Court's decisions in Green Oil and Hammond indicate that a verdict which does no more than remove the profit enjoyed by the wrongdoing defendant cannot be considered excessive. In this case, even after paying the verdict, General Motors will save approximately $27 million by not recalling this defective PROM. This factor weighs heavily against any reduction in this verdict.