Opinion ID: 242260
Heading Depth: 2
Heading Rank: 3

Heading: Representation as to Materials to be Furnished to Salesmen.

Text: 77 The Commission found that the petitioner did not furnish to sales agents the names of prospective purchasers, or with everything necessary in selecting and closing sales. The advertisement already referred to contains this statement: 78 'You buy Nothing-- you demonstrate Nothing. We furnish everything from tested, proven sales talk to order closing sales kit. For full facts and proof-- write quick, today, to Weavers Guild, Dept. 0-3, 4634 Hollywood Blvd., Hollywood 27, California.' 79 Another advertisement contains the phrase in bold face: 80 You Work on Qualified Leads. Still another repeated the statement: 81 'You don't demonstrate anything. You work from qualified leads.' 82 In every-day parlance, 'the furnishing of a lead' to a salesman implies supplying the names of persons who might become purchasers. When to the words is added the adjective 'qualified' the inference becomes almost a promise of 'good prospects'. The petitioner in his first interrogation before the Commission, was asked: 83 'Q. Do you supply them (the salesmen) with the names of prospects or leads?' 84 and his answer was categorical: 85 'No, we do not. I will qualify that by saying once in a great while we will get an inquiry of some kind and might refer it to the salesmen.' 86 He also stated that salesmen were required to pay five dollars, as a returnable deposit, for the sales kit and that if they needed additional brochures to leave with the customers, they would have to pay for them. 87 So here again, there is substantial testimony to sustain the finding and the paragraph of the Order prohibiting such representation unless it is stated that the articles are furnished after the agents have made deposits or payments for them. 88 The foregoing three representations were alleged to have been made to salesmen to induce them to sell the course. We now come to the representations directed at the purchasers of the course of instruction. 89