Opinion ID: 2994687
Heading Depth: 2
Heading Rank: 4

Heading: Degree of Care Likely to be Exercised by

Text: Consumers The district court also weighed the fourth factor, degree of care likely to be exercised by consumers, in favor of Barbecue Marx. We believe this is clear error. The district court based its finding on the idea that although a careful patron might look up the address, write it down, and follow directions, some others might hop in the cab or car and wing it--perhaps to the wrong restaurant. There is little convincing evidence on the record to support this conclusion. Barbecue Marx argues that many people do not consider a $20 dinner expensive, and may forget the precise name of a restaurant recommended to them. These arguments are not persuasive. Reviews by food critics show that SMOKE DADDY is a critically acclaimed restaurant. The record reflects that most of SMOKE DADDY’s customers are barbecue afficionados. We can expect that customers will exercise a reasonable degree of care when planning to dine at a restaurant of SMOKE DADDY’s caliber. Therefore, we find that it was clear error for the district court to weight this factor in favor of Barbecue Marx.