Opinion ID: 776502
Heading Depth: 2
Heading Rank: 1

Heading: Entrepreneur Media, Inc.

Text: 3 Since 1978, the appellee EMI has published Entrepreneur magazine, a monthly publication geared towards small businesses and their owners. Entrepreneur has a paid circulation of approximately 540,000 and sells for $3.95 on newsstands. Advertisements in Entrepreneur cost the advertiser from $12,000 to just over $60,000 per issue. EMI also publishes other magazines, books, computer software, and audio and video tapes, and participates in trade shows and seminars, all in connection with the world of small business. 4 EMI has a Web site with the domain names entrepreneur.com and entrepreneurmag.com. On the Web site, visitors can view on-line versions of Entrepreneur magazine, subscribe to the publication, interact with other visitors, and learn about business opportunities. EMI uses the Web site for marketing and advertising, and also advertises on radio, on television, and in print. Additionally, EMI promotes small business events and sends complimentary copies of its magazine to other members of the media. 5 In 1987, EMI registered the term ENTREPRENEUR as a trademark on the federal Principal Register in International Class 16 for paper goods and printed matter; namely magazines, books and published reports pertaining to business opportunities and in International Class 9 for computer programs and programs/user manuals all sold as a unit. The mark has attained incontestable status for the paper good and computer program categories. 1 In 1995, EMI registered the term ENTREPRENEUR as a service mark for trade show exhibitions, seminars, and workshops. EMI has also registered various other marks, including: ENTREPRENEUR EXPO, ENTREPRENEUR INTERNATIONAL, ENTREPRENEURIAL WOMAN, and EntrepreneurMag.com.