Opinion ID: 609810
Heading Depth: 4
Heading Rank: 3

Heading: Prevention of Free Riding

Text: 33 Mercury News claims on appeal that its decision to terminate the insert was justified by a need to prohibit HTC from free riding on Mercury News's reputation. This understanding of free-riding has no support in our caselaw. Eastman Kodak, --- U.S. at ----, 112 S.Ct. at 2092. The record suggests, but does not establish, that HTC paid for Mercury News's investment in capital and labor. See Continental T.V., Inc. v. GTE Sylvania, Inc., 433 U.S. 36, 55, 97 S.Ct. 2549, 2560, 53 L.Ed.2d 568 (1977). HTC paid what it was asked to pay.