Opinion ID: 496700
Heading Depth: 3
Heading Rank: 6

Heading: The Overall Comparison on the Coverage Issue

Text: 40 In the final analysis, as reflected in the FCC's reconsideration order, Metro Mobile received a moderate preference under subissue (a)(1) for its more extensive geographic and population coverage, and Gencom was accorded a moderate preference on subissue (a)(3) for superior ability to accommodate demand within its more limited coverage area. The Commission noted that it had consistently held that the area and population each applicant proposes to serve is the most important comparative factor. See Phoenix Reconsideration, 60 Rad.Reg.2d (P & F) at 581 n. 16. Since Metro Mobile's preference on the coverage issue outweighed Gencom's preference on the accommodation of demand issue, the Commission affirmed its grant to Metro Mobile. Id.