Opinion ID: 4566353
Heading Depth: 3
Heading Rank: 3

Heading: Similarity of Goods

Text: Off Lease argues that the district court erred in concluding that this factor weighs only slightly in favor of a likelihood of confusion. Specifically, Off Lease argues that the district court mistakenly determined that the inclusion of the phrase “.com” in Off Lease’s business name on its billboards reduced the likelihood of confusion with Lakeland’s billboards. But Off Lease misunderstands the district court’s analysis. The district court’s conclusion was not based on the mere inclusion of the phrase “.com” in Off Lease’s business name on its billboards. Instead, the district court reasoned that the similarity of goods was unlikely to cause confusion because, on their respective billboards, Lakeland uses the phrase “Don’t Pay More” with its business name, and Off Lease uses the phrase with its distinctive business name, “OffleaseOnly.com.” Because of these very different, prominently displayed business names, it is less likely that a reasonable consumer would attribute Off Lease’s and Lakeland’s goods to a single source.