Opinion ID: 532094
Heading Depth: 2
Heading Rank: 1

Heading: The Jobber Contracts

Text: 4 Amoco, a Maryland corporation, sells petroleum products nationally and contracted with the Kentucky jobbers to buy Amoco products. 5 Each jobber entered into several one year written contracts with Amoco providing that: 5 Amoco would sell and the jobbers would buy certain petroleum products subject to certain maximum and minimum agreed-upon quantities. 6 The price per gallon ... shall be [Amoco's] Established Price.... 7 The jobbers could use Amoco's trademarks, brand names and color schemes, but only in connection with the advertising and distribution of Amoco products. 8 The jobbers would use their best efforts to promote and sell Amoco products to retail outlets. 9 Jobbers would operate bulk storage plants for the Amoco products purchased; operate a sufficient number of tank trucks to effectively serve Amoco dealers; and would efficiently perform the functions of a bona fide jobber of Amoco products. 10 This Jobber Contract shall be construed as a franchise relationship between Amoco and the jobbers. 11 The jobbers were also permitted to set their own prices; to determine their advertising budget and strategy; to choose the products to be sold at service stations; to operate the daily business with or without the assistance and involvement of Amoco personnel; and to freely disregard recommendations and suggestions from Amoco.