Opinion ID: 771716
Heading Depth: 3
Heading Rank: 2

Heading: Commercial Strength of the Mark

Text: 110 Turning to the second part of the test, the District Court determined that the Miraclesuit mark has a high level of commercial strength. It based its finding on the fact that A&H had spent so much money on advertising, and that their efforts undoubtedly resulted in increased public recognition. A&H IV, 57 F. Supp. 2d at 165. The court also noted that A&H's swimwear sales have steadily increased. Taking these two indications of commercial strength into account, the District Court concluded that the commercial strength inquiry weighed in favor of A&H. Although evidence of money spent does not automatically translate into consumer recognition, it is clearly relevant, and hence the District Court's methodology and conclusion does not appear to be in error or to involve a misapplication of the law.