PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 5):
The method of  claim 3 , wherein determining the viewability score for the ad insertion field further comprises:\n if the measurement indicates that the amount is less than a threshold, continuing to query the client application to return the indicator of visibility until either (i) the amount equals or exceeds the threshold, or (ii) the digital advertisement is no longer associated with the ad insertion field; and if the measurement indicates that the amount equals or exceeds the threshold, starting a counter to measure a time that the digital advertisement is displayed on the display device until either (i) the amount is less than the threshold, or (ii) the digital advertisement is no longer associated with the ad insertion field.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1170593033987662
- 35 USC 102 Novelty (BERT): 0.5481401026992013
- Combined Prediction Score: 0.1601673833288097
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 356.15367243874016

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test