PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 13):
The method of  claim 12 :\n wherein selecting an advertisement format for the static asset from the set of advertisement formats comprises:\n in response to a threshold number of objects exceeding a number of objects in the set of objects, generating a single frame comprising the set of objects according to a first advertisement format; \n in response to the number of objects in the set of objects exceeding the threshold number of objects, generating a set of frames comprising objects in the set of objects inserted into each frame in the set of frames according to a second advertisement format; \n wherein rendering the interactive advertisement responsive to an interaction at the visual element comprises:\n in response to the threshold number of objects exceeding the number of objects in the set of objects, rendering the single frame in the visual element according to an animation defined by the first advertisement format in response to a scroll event over the visual element; and \n in response to the number of objects in the set of objects exceeding the threshold quantity of objects, sequentially rendering the set of frames according to an order defined for the set of frames by the second advertisement format in response to a scroll event over the visual element.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1041178025952006
- 35 USC 102 Novelty (BERT): 0.4997322670852094
- Combined Prediction Score: 0.1436792490442015
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 141.73853039876937

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test