PATENT CLAIM ANALYSIS

Application Number: 15938167
Application Type: Utility
Filing Date: 2018-03
Publication Date: 2018-10
Patent Classification: ["725", "034000"]

Abstract:
A method for targeted content placement using overlays includes receiving media content from a content feed and displaying the media content from the content feed at a display of the media device. As the display of the media device displays the media content, the method also includes fingerprinting at least one frame of the media content to obtain a fingerprint and identifying an in-frame advertisement based on the obtained fingerprint. The in-frame advertisement corresponds to an advertisement within a portion of the at least one frame. The method further includes determining a target overlay location within the at least one frame with the in-frame advertisement, the target overlay location corresponding to a size of the in-frame advertisement, and superimposing overlay content at the target overlay location when the display of the media device displays the at least one frame with the in-frame advertisement.

Claim (Index 1):
A method comprising:\n receiving, at data processing hardware of a media device, media content from a content feed; displaying, by the data processing hardware of the media device, the media content from the content feed at a display of the media device; as the display of the media device displays the media content:\n fingerprinting, by the data processing hardware of the media device, at least one frame of the media content to obtain a fingerprint; \n identifying, by the data processing hardware of the media device, an in-frame advertisement within the at least one frame based on the obtained fingerprint, the in-frame advertisement corresponding to an advertisement within a portion of the at least one frame; \n determining, by the data processing hardware of the media device, a target overlay location within the at least one frame with the in-frame advertisement, the target overlay location corresponding to a size of the in-frame advertisement within the at least one frame; and \n superimposing, by the data processing hardware of the media device, overlay content at the target overlay location when the display of the media device displays the at least one frame with the in-frame advertisement.

Metadata:
- Claim Count in Document: 13.0
- Percentile: 90.0
- Lexical Diversity: 2.77778
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15934753', '15938049', '15617591', '15703391', '15725260']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4612543109235199
- 35 USC 102 Novelty (BERT): 0.5097973139459074
- Combined Prediction Score: 0.4661086112257586
- Mean Citation Score: 246.92724600000005
- Max Citation Score: 297.45053
- Similarity Product: 223.93242132004383

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test