PATENT CLAIM ANALYSIS

Application Number: 15870358
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-05
Patent Classification: ["725", "005000"]

Abstract:
In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.

Claim (Index 10):
A computer-implemented method, comprising:\n dynamically obtaining, by a processor, media events data, wherein the media events data is associated with a plurality of media events related to a plurality of creatives; dynamically obtaining, by the processor, web tracking transaction data from at least one web tracking electronic source; wherein the web tracking transaction data comprising web tracking metrics for web originated activities for at least one website associated with at least one media event associated with at least one creative; wherein web originated activities comprise activities done in response to the at least one media event associated with the at least one creative; for each web activity record in the transactional web data:\n determining, by the processor, at least one particular media event associated with the particular web activity; \n determining, by the processor, a length of a creative; \n based on the at least one particular media event, identifying, by the processor, a subset of media events records in the media events data which are potentially attributable to the particular web activity; \n adjusting, by the processor, a time of at least one media event for each record in the subset of media events records; \n based on the length of the creative, selecting, by the processor, a first subgroup of media events records from the subset of media events records, wherein the length of the creative corresponds to a predetermine time window, wherein the predetermined time window ends at the time of the particular web activity, and continues in the past for a predetermined time duration; \n selecting, by the processor, a second subgroup of media events records from the first subgroup of media events records, wherein the second subgroup of media events records correspond to media events shown in a geographic locality of the particular web activity; \n determining, by the processor, for each media event of the second subgroup, a probability of attribution based, at least in part, on cost of such media event or viewership rating; \n based on the probability of attribution, duplicating, by the processor, a particular media event record of the second subgroup X times in the dedicated database to obtain a third subgroup, wherein X is a whole number based on rounding the probability of attribution; \n assigning, by the processor, to each record in the third subgroup a random value within a predetermined number range between Y1 and Y2, wherein Y2 is larger than Y1; \n based on the random value, ranking, by the processor, each record in the third subgroup so that a particular media event having the random value which is the closest to Y2 is assigned the highest rank; \n attributing, by the processor, the web activity to the particular media event having the highest rank; and \n displaying, by the processor, utilizing at least one graphical user interface, a real time updatable web attribution report.

Metadata:
- Claim Count in Document: 44.0
- Percentile: 86.0
- Lexical Diversity: 2.21333
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15395535', '15012595', '14736017', '14661976', '12257879']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4818660116899211
- 35 USC 102 Novelty (BERT): 0.6030085817298783
- Combined Prediction Score: 0.4939802686939168
- Mean Citation Score: 427.867788
- Max Citation Score: 551.2388
- Similarity Product: 457.5330904027462

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test