PATENT CLAIM ANALYSIS

Application Number: 15969277
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-11
Patent Classification: ["705", "014660"]

Abstract:
Embodiments disclosed herein generally relate to a system and method for personalization of advertisement content. A computing system receives an HTTP request to access a webpage. The HTTP request includes a visitor identifier. The computing system parses the HTTP request to identify the visitor identifier contained therein. The computing system transfers the visitor identifier to a remote advertisement server. The computing system receives an advertisement call from a web browser executing on the remote computing system. The advertisement call includes the visitor identifier. The computing system generates a customized advertisement based at least on content accessed by the remote computing system on the webpage. The computing system transmits the customized advertisement to the web browser for display with the website on the remote computing system. The website is hosted by the third-party web server.

Claim (Index 16):
A method, comprising:\n receiving, by an advertisement server, a first set of identification information comprising a visitor identifier from a remote computing system, wherein the identification information corresponds to an identification of a client device that has accessed a website hosted by the remote computing system; receiving, by the advertisement server from a web browser executing on the client device, an advertisement request for an advertisement to be included in an advertisement space of a webpage hosted by a third party web server, the advertisement request comprising a second set of identification information, wherein the advertisement request is triggered by instructions in a hypertext markup language (HTML) document transmitted from the third party web server to the client device, the HTML document comprising instructions for generating the webpage and an address of the advertisement server for requesting the advertisement; parsing, by the advertisement server, the second set of identification information to identify whether the second set of identification information comprises the visitor identifier; determining, by the advertisement server, that the second set of identification information comprises the visitor identifier; initiating, by the advertisement server, a real-time bidding process among a plurality of advertising entities that comprises the remote computing system to determine an entity to fulfill the advertisement request; determining, by the advertisement server, that the remote computing system won the real-time bidding process; and prompting the remote computing system to generate a customized advertisement based on content accessed by the client device by routing, by the advertisement server, the advertisement request to the remote computing system.

Metadata:
- Claim Count in Document: 42.0
- Percentile: 93.0
- Lexical Diversity: 2.57143
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14275547', '11494304', '15001169', '12675045', '12961680']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1149161801951213
- 35 USC 102 Novelty (BERT): 0.4807136797072842
- Combined Prediction Score: 0.1514959301463376
- Mean Citation Score: 218.473826
- Max Citation Score: 226.91098
- Similarity Product: 181.55004792380927

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test