PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 11):
A system for serving a digital ad to an ad insertion field of a user interface that is output by a client electronic device, the system comprising:\n a processor; and a memory that stores programming instructions that are configured to cause the processor to:\n detect a service request for a user interface from a client electronic device, and \n cause the client electronic device to output the user interface, wherein:\n the user interface includes an ad insertion field that is located at a position on a page of the user interface, and \n the ad insertion field is associated with a viewability score that comprises a measurement of the viewability of the ad insertion field from previously-served instances of the user interface, and \n \n an ad server comprising a processor and a memory that stores programming instructions that are configured to cause the processor of the ad server to:\n receive a request for insertion of a digital advertisement in the ad insertion field, \n receive the viewability score for the ad insertion field, \n query a data store of digital advertisements and select, from the data store, a digital advertisement targeting a viewability parameter that is consistent with the viewability score for the ad insertion field, and \n serve the selected digital advertisement to the client electronic device via the ad insertion field.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1057606217034125
- 35 USC 102 Novelty (BERT): 0.5441858363924544
- Combined Prediction Score: 0.1496031431723167
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 330.597850291661

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test