PATENT CLAIM ANALYSIS

Application Number: 15907156
Application Type: Utility
Filing Date: 2018-02
Publication Date: 2018-07
Patent Classification: ["725", "034000"]

Abstract:
Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole.

Claim (Index 21):
A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:\n an advertisement iconization engine that, during presentation of an online video to a user, for each video advertisement of a set of video advertisements presented, at least in part, to the user on a device of the user, after presentation of at least a portion of a duration of the video advertisement and upon a first selection of the user:\n ceases presentation of the video advertisement, including display of any portion thereof; \n in a first display area outside of a display area of the online video, causes display of an icon, representing the video advertisement and provided or selected by an advertiser, in an icon spot among other displayed icons, representing other video advertisements, in other icon spots, wherein the display of the icon in an icon spot is based at least in part on one of a determined period for displaying the icon and a characteristic of the online video; and \n causes storage of at least a portion of the video advertisement on the device of the user while the icon is displayed in an icon spot, and erasure of one or more of the set of video advertisements from storage on the device of the user when an associated icon is no longer displayed in one of the icon spots.

Metadata:
- Claim Count in Document: 8.0
- Percentile: 88.0
- Lexical Diversity: 2.05195
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15143542', '14095747', '12016708', '15478595', '14076103']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4335877360552256
- 35 USC 102 Novelty (BERT): 0.5430781081392319
- Combined Prediction Score: 0.4445367732636263
- Mean Citation Score: 271.957428
- Max Citation Score: 388.11835
- Similarity Product: 386.6394616147757

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test