PATENT CLAIM ANALYSIS

Application Number: 15992106
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-12
Patent Classification: ["725", "034000"]

Abstract:
In this application, methods of facilitating serving advertisements to users are described. Methods of the inventive subject matter allow for delivery of advertisement videos, both in the form of commercials and in the form of product placement, such that users can interact with one or more buttons that are included in an interactive overlay on the advertisement video. Buttons in an interactive overlay can prompt a user to provide an input to a client to bring about a desired effect, e.g., to make a purchase or to request more information. Interaction with a button does not cause an interruption in any video content that includes an interactive overlay prompting a user for input.

Claim (Index 15):
A computer-implemented method of delivering advertisements, the method comprising the steps of:\n receiving, at a server from an advertiser, a set of advertisement attributes corresponding to a video segment having an associated ad ID and hosted on a content server, the set of advertisement attributes comprising a video resource locator; playing a video stream on a client, wherein the video stream comprises video data received from the content server; playing, by the client, the video segment in the video stream and displaying an interactive overlay over the video segment, and wherein the interactive overlay includes an interactive button; wherein the interactive button has a shape that is defined according to at least one item shown in the video segment; sending, to the server, a button-triggered request, the button-triggered request being sent as a result of the client detecting a user interaction with the interactive button and wherein the button-triggered request comprises:\n a user ID; \n the ad ID; \n an engagement type; and \n wherein the user interaction with the interactive button does not cause interruption of the playing of the video stream on the client.

Metadata:
- Claim Count in Document: 47.0
- Percentile: 93.0
- Lexical Diversity: 1.69444
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['12129593', '13442351', '12389669', '15650425', '13853458']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4441929151265497
- 35 USC 102 Novelty (BERT): 0.4840021803943523
- Combined Prediction Score: 0.44817384165333
- Mean Citation Score: 199.92938
- Max Citation Score: 221.30614
- Similarity Product: 171.579632207334

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test