PATENT CLAIM ANALYSIS

Application Number: 15893589
Application Type: Utility
Filing Date: 2018-02
Publication Date: 2019-08
Patent Classification: ["705", "014630"]

Abstract:
A vehicle-mounted directed advertisement system and method enables a marketing user to configure an advertisement campaign, and display the advertisement, in the form of audio-visual digital content, from a vehicle-mounted electronic display that is driven by a driving user, and directed towards a targeted consumer in a target geographic marketing area. The advertisement is designed by the marketing user and directed towards the targeted consumer through the electronic display. The audio-visual content is stored on a server and communicated to the electronic display. The location of driving user's portable communication device is tracked and generates audio-visual content based on its position relative to a geographic fence marketing perimeter. The driving user is payed to mount the electronic display and navigate through the geographic fence, so as to engage a targeted consumer with the advertisement. A dynamic traffic message displays on the electronic display when a traffic event occurs.

Claim (Index 1):
A method of directed advertising on a vehicle-mounted display comprising the steps of:\n coupling an electronic display to a rear window of a vehicle occupied by a driving user by pressing a plurality of suction cups directly coupled to the electronic display against the rear window, the vehicle having an interior area and the electronic display securely retained on and flush against the rear window of the vehicle and with a front face of the electronic display facing outwardly away from the interior rear to face an ambient environment for viewing by a surrounding public; receiving, through at least one server, from a marketing user:\n a digital geographic fence marketing perimeter representing a target geographic marketing area; and \n at least one of an audio and visual digital content identifying a business of the marketing user; \n locating a geographic position of at least one of a portable communication device of the driving user and the electronic display coupled to the rear window of the vehicle occupied by the driving user; communicating the at least one of the audio and visual digital content to the portable communication device of the driving user communicatively coupled to the at least one server over a network; communicating, through the portable communication device of the driving user acting as a relay, the at least one of the audio and visual content to a receiver communicatively coupled to the portable communication device of the driving user, the receiver housed on the electronic display; and displaying, when the at least one of the portable communication device of the driving user and the electronic display is located within the digital geographic fence marketing perimeter, the at least one of an audio and visual content on the electronic display coupled to the rear window of the vehicle occupied by the driving user.

Metadata:
- Claim Count in Document: 47.0
- Percentile: 88.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['10058970', '10812341', '13543871', '09695744', '11513111']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1165490123029748
- 35 USC 102 Novelty (BERT): 0.5090692319483052
- Combined Prediction Score: 0.1558010342675079
- Mean Citation Score: 206.323918
- Max Citation Score: 219.2847
- Similarity Product: 116.4996107214868

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test