PATENT CLAIM ANALYSIS

Application Number: 15956092
Application Type: Utility
Filing Date: 2018-04
Publication Date: 2018-08
Patent Classification: ["725", "009000"]

Abstract:
Methods and apparatus to correct errors in measuring audiences of over the top media are disclosed. An example apparatus includes a demographic corrector to identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, and the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data. The example demographic corrector further is to generate a model based on a difference between the first impression data and second data and generate corrected demographic data by applying the model to the first impression data. In addition, the example apparatus includes a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit.

Claim (Index 3):
The apparatus as defined in  claim 1 , wherein the viewership assigner is to assign viewership to the impression by:\n identifying viewing history associated with the second data; determining a first time associated with a first demographic viewing a media presentation in a first household associated with the second data; determining a second time associated with the first demographic and a second demographic viewing the media presentation in the household; determining a first probability that the first demographic viewed the media presentation by dividing the first time by the second time; identifying a first person in the first household associated with the second data having a second probability similar to the first probability; and imputing a viewing history of the first person to a second person in a second household associated with the first impression data.

Metadata:
- Claim Count in Document: 11.0
- Percentile: 91.0
- Lexical Diversity: 2.49275
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['14967355', '14823621', '14569474', '15842545', '15194113']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5064842613255323
- 35 USC 102 Novelty (BERT): 0.5938428744114191
- Combined Prediction Score: 0.515220122634121
- Mean Citation Score: 377.229528
- Max Citation Score: 557.3879
- Similarity Product: 395.2726682849288

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test