PATENT CLAIM ANALYSIS

Application Number: 16102308
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2018-12
Patent Classification: ["709", "203000"]

Abstract:
Novel tools and techniques for generating and/or transmitting dynamic electronic mail messages, which can include content that is generated at the time the email message is opened. In some cases, an email message will include a reference to a resource on a server, and a standard email client can request that resource with the reference, either automatically or upon prompting by the user. Based on the nature of the request, a number of properties or characteristics of the request (and/or of the circumstances under which the email message is opened or loaded for display) can be derived or identified. Further, demographic information about the recipient can be identified. Based on these characteristics and/or demographic information, customized content can be generated and transmitted for display, e.g., in body of the electronic message.

Claim (Index 13):
A system, comprising:\n a mail server comprising a first processor and a first non-transitory computer readable medium having encoded thereon a first set of instructions executable by the first processor to cause the mail server to perform one or more operations, the first set of instructions comprising:\n instructions for transmitting an electronic message comprising:\n a hypertext markup language (\u201cHTML\u201d) image (\u201cIMG\u201d) tag comprising a first uniform resource locator (\u201cURL\u201d) that references a first resource at a resource server computer system; and \n an HTML anchor (\u201cA\u201d) tag comprising a second URL; \n \n a recipient computer system comprising a second processor and a second non-transitory computer readable medium having encoded thereon a second set of instructions executable by the second processor to cause the recipient computer to perform one or more operations, the second set of instructions comprising:\n instructions for receiving the electronic message; and \n instructions for loading the electronic message for display, wherein loading the electronic message for display comprises transmitting a request for a first resource referenced by the first URL; \n a resource server comprising a third processor and a third non-transitory computer readable medium having encoded thereon a third set of instructions executable by the third processor to cause the resource server to perform one or more operations, the third set of instructions comprising:\n instructions for receiving, at the resource server computer system, the request for the first resource referenced by the first URL; \n instructions for executing a first executable script at the resource server computer system, based on the request for the first resource, wherein the first executable script comprises:\n instructions for recording an indication that the recipient opened the electronic message; \n instructions for identifying a set of characteristics about the circumstances under which the electronic message was loaded for display, the set of characteristics comprising:\n an identification of the electronic message, based at least in part on the request for the first resource; \n a recipient of the electronic message, based at least in part on the request for the first resource; \n an Internet Protocol (\u201cIP\u201d) address of the recipient computer system that loaded the electronic message for display, based at least in part on the request for the first resource; \n a device type of the recipient computer system that loaded the electronic message for display, based at least in part on the request for the first resource; \n a physical location of the recipient computer system that loaded the electronic message for display, based at least in part on the IP address of the recipient computer system; and \n a timestamp indicating a time at which the electronic message was loaded for display; \n \n instructions for identifying a set of demographic information about the recipient, based at least in part on one or more characteristics about the circumstances under which the electronic message was loaded for display, the set of demographic information comprising one or more values from the group consisting of:\n an address of the recipient; \n an age of the recipient; \n an education level of the recipient; \n a gender of the recipient; \n a marital status of the recipient; \n a set of one or more interests of the recipient; \n an income level of the recipient; and \n past online behavior of the recipient; \n \n instructions for obtaining a first set of content to be provided in response to the first request, based at least in part on one or more characteristics about the circumstances under which the electronic message was loaded for display and at least a portion of the set of demographic information about the recipient; \n instructions for generating a set of one or more images comprising the first set of content to be provided in response to the first request; \n instructions for identifying a third URL associated with the first set of content; \n instructions for correlating the third URL with the second URL; and \n instructions for transmitting the set of one or more images as the first resource, for reception by the recipient computer system, in response to the first request; \n \n wherein the second set of instructions at the recipient computer system further comprises:\n instructions for receiving a selection by the user of the second URL; and \n instructions for transmitting a request for a second resource referenced by the second URL; \n wherein the system further comprises a web server comprising a fourth processor and a fourth non-transitory computer readable medium having encoded thereon a fourth set of instructions executable by the fourth processor to cause the web server to perform one or more operations, the fourth set of instructions comprising:\n instructions for receiving the request for the second resource referenced by the second URL; and \n instructions for executing a second executable script, based on the request for the second resource, wherein the second executable script comprises:\n instructions for recording an indication that the recipient selected the second URL; and \n instructions for redirecting the request for the second set of content to a third set of content referenced by the third URL; and \n \n wherein the second set of instructions at the recipient computer system further comprises:\n instructions for displaying the third set of content in a web browser.

Metadata:
- Claim Count in Document: 44.0
- Percentile: 96.0
- Lexical Diversity: 1.96
- Patent Class: 709.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13161193', '10996993', '15625902', '10997626', '10996991']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.266808694289016
- 35 USC 102 Novelty (BERT): 0.5139675978962035
- Combined Prediction Score: 0.2915245846497348
- Mean Citation Score: 225.80653
- Max Citation Score: 341.20148
- Similarity Product: 326.48381948651786

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test