PATENT CLAIM ANALYSIS

Application Number: 16353550
Application Type: Utility
Filing Date: 2019-03
Publication Date: 2019-09
Patent Classification: ["705", "014710"]

Abstract:
Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.

Claim (Index 6):
The method of  claim 2 , further comprising:\n (H) translating, by the one or more computers, plays of the formatted digital advertising creative on the non-personal digital device into one or more impressions associated with actual device-specific advertising identifiers, the step of translating comprising:\n (i) collecting, by the one or more computers, observation data comprising data associated with one or more observed personal electronic devices, the observation data comprising:\n 1) one or more actual device-specific advertising identifiers comprised of at least one of: mobile advertising IDs, browser cookies, account user names, e-mail addresses or hashed e-mail tokens; \n 2) location data; and \n 3) an observation timestamp indicating a time an observation occurred; \n \n (ii) determining, by the one or more computers, based on the observation data, one or more impressions corresponding to the one or more observed personal electronic devices that were within a predetermined viewable geometry around the non-personal digital device during the first time period; and \n (iii) substituting, by the one or more computers, the one or more placeholder advertising identifiers with the one or more collected actual device-specific advertising identifiers associated with the one or more impressions.

Metadata:
- Claim Count in Document: 31.0
- Percentile: 99.0
- Lexical Diversity: 1.29412
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['12718000', '13076276', '14941329', '12986985', '13185236']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1105236389105917
- 35 USC 102 Novelty (BERT): 0.5250357010389279
- Combined Prediction Score: 0.1519748451234253
- Mean Citation Score: 297.269154
- Max Citation Score: 321.4031700000001
- Similarity Product: 210.09678671923945

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test