PATENT CLAIM ANALYSIS

Application Number: 16120149
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2018-12
Patent Classification: ["725", "034000"]

Abstract:
Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.

Claim (Index 4):
The method of  claim 1 , further comprising:\n presenting, via a browser or web-enabled interface, a market segment selection form permitting an advertiser to select from a variety of market segment categories.

Metadata:
- Claim Count in Document: 15.0
- Percentile: 96.0
- Lexical Diversity: 1.69565
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15219259', '15421243', '15219262', '15219264', '15985634']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5079616183945853
- 35 USC 102 Novelty (BERT): 0.544414752967329
- Combined Prediction Score: 0.5116069318518597
- Mean Citation Score: 337.64951800000006
- Max Citation Score: 399.75656
- Similarity Product: 386.3926584284972

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test