PATENT CLAIM ANALYSIS

Application Number: 15958352
Application Type: Utility
Filing Date: 2018-04
Publication Date: 2018-08
Patent Classification: ["725", "014000"]

Abstract:
An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

Claim (Index 39):
A non-transitory computer-readable storage medium storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations including:\n receiving, by an audience measurement server from a broadcast monitoring system, a plurality of identifications of broadcast items of content broadcast during a first period of time, and corresponding broadcast times of each item of content; determining, by the audience measurement server, a first search query having a query volume above a baseline query volume during the first period of time; retrieving, by the audience measurement server from a plurality of identifications of broadcast items of content, an identification of a first item of content broadcast during the first period of time corresponding to the first search query in a log of search queries; retrieving, by the audience measurement server, an identification of a second item of content broadcast during a second period of time prior to the first period of time; generating, by the audience measurement server, a confidence score that a device that transmitted the first search query received the second item of content based at least on a time difference between the second period of time and first period of time; and associating, by the audience measurement server, an identifier of a device that transmitted the first search query with the second item of content based at least on the confidence score being above a predetermined threshold.

Metadata:
- Claim Count in Document: 5.0
- Percentile: 91.0
- Lexical Diversity: 1.77778
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['14556317', '14622542', '14636943', '15299030', '14874921']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5421729894078811
- 35 USC 102 Novelty (BERT): 0.5692309088813149
- Combined Prediction Score: 0.5448787813552245
- Mean Citation Score: 352.073428
- Max Citation Score: 453.04593
- Similarity Product: 400.3572343762386

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test