PATENT CLAIM ANALYSIS

Application Number: 15866371
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-08
Patent Classification: ["725", "010000"]

Abstract:
A method of television advertisement tracking is described. The method may include identifying an electronic advertisement that is playing on a television. The method may also include storing an identifier of the advertisement in an electronic data storage. The method may include identifying, by the processing device, an activity of a user on a client device. The method may also include determining, by the processing device, an effectiveness score of the advertisement with respect to the user based on the activity of the user on the client device. The method may include storing the effectiveness score of the advertisement in association with the identifier of the advertisement.

Claim (Index 17):
A system comprising:\n a memory; and a processing device operatively coupled to the memory, the processing device being configured to:\n identify a first electronic advertisement and a type of the first electronic advertisement based on a comparison between a received digital communication and information in a database, the received digital communication being received from a television or a set-top box, indicating that the first electronic advertisement is playing on the television, and being based on content metadata of television programming; \n determine that a first client device is near the television while the first electronic advertisement is playing on the television; \n responsive to a determination that a second client device has entered the area, select a second electronic advertisement that is different from the first electronic advertisement and of another type of advertisements, selection of the second electronic advertisement being based on a correlation between an item of interest included in a second user profile associated with the second client device and the second electronic advertisement; and \n cause the second electronic advertisement to play on the television.

Metadata:
- Claim Count in Document: 1.0
- Percentile: 86.0
- Lexical Diversity: 2.85366
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14985065', '12906007', '14089645', '12981925', '13274242']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4181222678671358
- 35 USC 102 Novelty (BERT): 0.4917010615975638
- Combined Prediction Score: 0.4254801472401786
- Mean Citation Score: 160.57061800000002
- Max Citation Score: 259.46152
- Similarity Product: 217.21405149009703

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test