PATENT CLAIM ANALYSIS

Application Number: 15990341
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2018-09
Patent Classification: ["725", "034000"]

Abstract:
Systems and methods to select targeted advertising for display are disclosed. An example system to select a targeted advertisement includes an opportunity calculator to assign a household to a consumer segment based on (1) geodemographic characteristics of the household and (2) characteristics of the consumer segment. The example system also includes a collaborative filter to: determine, for the consumer segment assigned to the household, a relationship metric between purchases of a first product and purchases of a second product; determine an expected consumption of the first product by the household based on (1) the relationship metric and (2) actual consumption of the first product by the household; determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; and improve advertising resource utilization by permitting exposure of the targeted advertisement to the household when the opportunity metric satisfies a threshold, wherein at least one of the collaborative filter, or the opportunity calculator is implemented using a processor.

Claim (Index 18):
The system as defined in  claim 17 , further including means for delivering the targeted advertisement to a media presentation device associated with the household.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 93.0
- Lexical Diversity: 2.64865
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['12964481', '14501821', '13194087', '13047541', '12102388']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.416181521841617
- 35 USC 102 Novelty (BERT): 0.5480968470803682
- Combined Prediction Score: 0.4293730543654921
- Mean Citation Score: 201.283888
- Max Citation Score: 391.03226
- Similarity Product: 280.69394226341365

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test