PATENT CLAIM ANALYSIS

Application Number: 16164645
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-04
Patent Classification: ["725", "034000"]

Abstract:
A system and method are described to enable advertisers to deliver dynamic targeted commercials during standard televised broadcasts based on a viewer's interest using the viewer's Internet browsing/shopping/searching history. The viewer's Internet browsing/shopping/searching history is made available through devices the user uses such as a mobile device, desktop, laptop, or other Internet enabled device in the home or office. The browsing data is collected and uploaded to an ad server, which data is aggregated, analyzed, and associated with a relevant promotion. From here the data is fed back to a cable or satellite provider ad server to deliver a targeted commercial ad to the user during an allocated spot within a commercial break of a program being watched on TV.

Claim (Index 1):
A method for delivering advertising information during a television broadcast, which delivered advertising is based on an Internet browsing history and enables replacement of preprogrammed advertising information, said method comprising:\n associating a television receiving device having an IP address with a computer browsing device having a corresponding IP address or different IP address; after said associating, creating a new user profile or updating an existing user profile corresponding to said corresponding or different IP address and an IP address based on cookie data from publisher website pages accessed by said computer browsing device via said corresponding or different IP address; analyzing said user profile to determine products or services of interest based on said user profile to produce a consumer interest profile; identifying existing advertising information which corresponds to at least one of said determined products or services of interest identified in said consumer interest profile; sending said identified existing advertising information to a content scheduler and distributor which operates to replace said preprogrammed advertising information with said identified existing advertising information when provided to said television receiving device.

Metadata:
- Claim Count in Document: 9.0
- Percentile: 97.0
- Lexical Diversity: 1.64198
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13543871', '13712919', '14293637', '12131798', '13593281']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.3864681708236601
- 35 USC 102 Novelty (BERT): 0.4908130508163436
- Combined Prediction Score: 0.3969026588229285
- Mean Citation Score: 183.981842
- Max Citation Score: 191.15912
- Similarity Product: 135.14958087926388

Labels:
- Claim Label 101: 1
- Claim Label 102: 0
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 1

Dataset: test