PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 17):
A method for quantifying user engagement comprising:\n at a first time, serving a digital advertisement to a mobile computing device; recording a first duration of time that a first set of pixels in the digital advertisement are rendered within a viewport on the mobile computing device during an ad session; recording a second duration of time that a second set of pixels in the digital advertisement are rendered within the viewport on the mobile computing device during the ad session; calculating a cumulative pixel exposure of the digital advertisement for the ad session based on a combination of:\n a first product of the first duration of time and a first proportion of the digital advertisement corresponding to the first set of pixels; and \n a second product of the second duration of time and a second proportion of the digital advertisement corresponding to the second set of pixels; and \n storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile computing device.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0994165784776035
- 35 USC 102 Novelty (BERT): 0.4525251996474133
- Combined Prediction Score: 0.1347274405945845
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 92.43060517787936

Labels:
- Claim Label 101: 0
- Claim Label 102: 0
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test