PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 14):
The method of  claim 13 :\n further comprising:\n recording a third proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during a third sampling period offset in time from the second sampling period, the third proportion of pixels spanning a call to action within the digital advertisement; \n calculating a third product of the third proportion of pixels and a duration of the third sampling period; and \n based on the map, accessing a third weight of the third product, greater than the second weight of the second product, responsive to the third proportion of pixels comprising the call to action within the digital advertisement; and \n wherein calculating the cumulative pixel exposure of the digital advertisement comprises summing the first product weighted according to the first weight, the second product weighted according to the second weight, and the third product weighted according to the third weight to calculate the cumulative pixel exposure.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0993076055520705
- 35 USC 102 Novelty (BERT): 0.4536261558574178
- Combined Prediction Score: 0.1347394605826052
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 91.73849278904916

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test