PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 5):
The method of  claim 4 :\n further comprising\n during a test period preceding the first time:\n serving a set of instances of the digital advertisement to mobile computing devices of a first population of users; \n recording a test cumulative pixel exposure for each instance of the digital advertisement served to mobile computing devices of the first population of users; \n \n accessing outcomes of consumption of the set of instances of the digital advertisement across the first population of users; \n calculating a correlation between cumulative pixel exposure and outcome for the digital advertisement based on test cumulative pixel exposures and outcomes associated with the digital advertisement and recorded during the test period; and \n defining the threshold cumulative pixel exposure based on the correlation; and \n wherein serving the digital advertisement to the mobile computing device comprises, at the first time, serving the digital advertisement to the mobile computing device associated with the user outside of the first population of users.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.097985541903859
- 35 USC 102 Novelty (BERT): 0.4671023292274047
- Combined Prediction Score: 0.1348972206362136
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 83.28789293034555

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 0

Dataset: test