PATENT CLAIM ANALYSIS

Application Number: 15969277
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-11
Patent Classification: ["705", "014660"]

Abstract:
Embodiments disclosed herein generally relate to a system and method for personalization of advertisement content. A computing system receives an HTTP request to access a webpage. The HTTP request includes a visitor identifier. The computing system parses the HTTP request to identify the visitor identifier contained therein. The computing system transfers the visitor identifier to a remote advertisement server. The computing system receives an advertisement call from a web browser executing on the remote computing system. The advertisement call includes the visitor identifier. The computing system generates a customized advertisement based at least on content accessed by the remote computing system on the webpage. The computing system transmits the customized advertisement to the web browser for display with the website on the remote computing system. The website is hosted by the third-party web server.

Claim (Index 15):
The system of  claim 8 , wherein identifying that the received identification information comprises the visitor identifier, comprises:\n identifying whether the identification information includes information stored in a database as a result of the client computing device visiting an additional webpage managed by the system.

Metadata:
- Claim Count in Document: 42.0
- Percentile: 93.0
- Lexical Diversity: 2.57143
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['14275547', '11494304', '15001169', '12675045', '12961680']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1253995106465423
- 35 USC 102 Novelty (BERT): 0.503718184458107
- Combined Prediction Score: 0.1632313780276988
- Mean Citation Score: 218.473826
- Max Citation Score: 226.91098
- Similarity Product: 139.82166000270246

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test