PATENT CLAIM ANALYSIS

Application Number: 16022161
Application Type: Utility
Filing Date: 2018-06
Publication Date: 2019-05
Patent Classification: ["706", "012000"]

Abstract:
A system performs an automated analysis on a set of related media content items, such as static and video display advertisements for a coordinated advertising campaign. The analysis can include, for example, recognition of products, services, brands, objects, music, speech, motion, colors and moods, in order to determine content profiles for the content items. Different sequences of the media content items are placed within the web browsing paths of individual users, and the responses to the sequences are monitored with respect to desired outcomes, such as the purchase of a product or the visiting of an advertiser's website. The content profiles, the sequences, the placements, and the responses are provided as input into a machine learning system that is trained to select sequences and placements of media content items that achieve the desired outcomes. The system can be trained in part or wholly using feedback from its own output.

Claim (Index 1):
A method performed by a computer system having at least one processor and a memory, the method comprising, the computer system:\n for each media content item of a plurality of media content items, generating a content profile for the media content item by performing an automated analysis of the media content item, wherein the content profile comprises a plurality of attribute fields each of which attribute fields specifies a characteristic of the media content item determined based on the automated analysis; for each sequence of a plurality of different sequences of media content items selected from the plurality of media content items, and with respect to the each sequence, for each user of a plurality of users:\n presenting an instance of the each sequence by, for each media content item in the each sequence, causing an instance of the each media content item to be presented to the each user, and \n for each instance in which a media content item in the each sequence is presented to the each user, associating the each instance in which the media content item is presented with:\n the instance of the each sequence, and \n an interaction profile indicative of user responses related to the presentation of the media content item; \n \n selecting a target media content item from the plurality of media content items to present to a target user based on:\n a sequence of media content items previously presented to the target user, \n the content profiles for the plurality of media content items, \n the interaction profiles for the instances in which media content items are presented, and \n the associations between instances of media content items being presented and instances of sequences in which media content items are presented; and \n causing the target media content item to be presented to the target user.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 94.0
- Lexical Diversity: 1.9
- Patent Class: 706.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13425982', '15380307', '14097925', '13909833', '13553476']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.3573887121095042
- 35 USC 102 Novelty (BERT): 0.4594859021836314
- Combined Prediction Score: 0.3675984311169169
- Mean Citation Score: 155.46231
- Max Citation Score: 159.43513000000004
- Similarity Product: 125.4385469485629

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test