PATENT CLAIM ANALYSIS

Application Number: 15880118
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-05
Patent Classification: ["725", "019000"]

Abstract:
Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the traditional age-gender targeting methods employed based on Nielsen ratings, to new approaches that attempt to target high probability buyers using Set Top Box data. The performance of these different algorithms on a real television campaign is shown, and the advantages and limitations of each method are discussed. In contrast to other theoretical work, all methods presented herein are compatible with targeting the existing 115 million Television households in the United States and are implementable on current television delivery systems.

Claim (Index 27):
The method of  claim 21 , wherein one of the possible media placements is identified as media placement with at least a predetermined number of observed viewers over an expected number of viewers for a predetermined time and a predetermined network.

Metadata:
- Claim Count in Document: 2.0
- Percentile: 86.0
- Lexical Diversity: 1.40964
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15467411', '14586746', '14720225', '14336384', '14844267']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5490425181876615
- 35 USC 102 Novelty (BERT): 0.6137748862806739
- Combined Prediction Score: 0.5555157549969627
- Mean Citation Score: 404.269754
- Max Citation Score: 606.7962
- Similarity Product: 480.7666460962772

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test