PATENT CLAIM ANALYSIS

Application Number: 15893589
Application Type: Utility
Filing Date: 2018-02
Publication Date: 2019-08
Patent Classification: ["705", "014630"]

Abstract:
A vehicle-mounted directed advertisement system and method enables a marketing user to configure an advertisement campaign, and display the advertisement, in the form of audio-visual digital content, from a vehicle-mounted electronic display that is driven by a driving user, and directed towards a targeted consumer in a target geographic marketing area. The advertisement is designed by the marketing user and directed towards the targeted consumer through the electronic display. The audio-visual content is stored on a server and communicated to the electronic display. The location of driving user's portable communication device is tracked and generates audio-visual content based on its position relative to a geographic fence marketing perimeter. The driving user is payed to mount the electronic display and navigate through the geographic fence, so as to engage a targeted consumer with the advertisement. A dynamic traffic message displays on the electronic display when a traffic event occurs.

Claim (Index 17):
A method of directed advertising on a vehicle-mounted display comprising the steps of:\n coupling an electronic display to a rear window of a vehicle occupied by a driving user by pressing a plurality of suction cups directly coupled to the electronic display against the rear window, the vehicle having an interior area and the electronic display securely retained on and flush against the rear window of the vehicle and with a front face of the electronic display facing outwardly away from the interior rear to face an ambient environment for viewing by a surrounding public; configuring a marketing layout, by a marketing user, for at least one of an audio and visual digital content operably configured to display on the electronic display coupled to the rear window of the vehicle; receiving, through at least one server, from the marketing user:\n a digital geographic fence marketing perimeter representing a target geographic marketing area; and \n the audio and visual digital content identifying a business of the marketing user; \n navigating the vehicle, by the driving user, through the target geographical marketing area; locating a geographic position of at least one of a portable communication device of the driving user and an electronic display coupled to the rear window of the vehicle occupied by the driving user; communicating the at least one of the audio and visual digital content to the portable communication device of the driving user communicatively coupled to the at least one server over a network; communicating, through the portable communication device of the driving user acting as a relay, the at least one of the audio and visual content to a receiver communicatively coupled to the portable communication device, the receiver housed on the electronic display; displaying, when the at least one of the portable communication device of the driving user and the electronic display is located within the digital geographic fence marketing perimeter, the at least one of an audio and visual content on the electronic display; capturing an image with a camera of at least one of the following: a proximal vehicle, a license plate, a vehicle occupant, and a pedestrian; identifying a targeted consumer based on at least one of the following: the captured image, a business category, business hours, an age group, a promotion, the captured image, at least one demographic data, a geographical marketing area, a time period, and an address; displaying to the targeted consumer, through the electronic display, the audio and visual content; downloading, by the targeted consumer, a promotion or information pertinent to the marketing user, when the audio and visual content displays on the electronic display; paying, by the marketing user, the driving user for coupling the electronic display to the rear window of the vehicle, maintaining communication between the portable communication device and the at least one server, and navigating through the preferred target geographic marketing area; and superseding the audio and visual content on the electronic display to display a dynamic traffic message when a traffic event occurs and, after displaying the dynamic traffic message, returning to display the audio and visual content on the electronic display.

Metadata:
- Claim Count in Document: 47.0
- Percentile: 88.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['10058970', '10812341', '13543871', '09695744', '11513111']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1162615449988657
- 35 USC 102 Novelty (BERT): 0.5119589456834182
- Combined Prediction Score: 0.155831285067321
- Mean Citation Score: 206.323918
- Max Citation Score: 219.2847
- Similarity Product: 111.15329976691604

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test