PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 9):
The method of  claim 1 :\n wherein serving the digital advertisement to the mobile computing device comprises serving a visual element containing the digital advertisement to the mobile computing device via a computer network; wherein recording the first proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the first sampling period comprises, at the visual element, recording a first proportion of pixel rows of the digital advertisement rendered within a viewport at the mobile computing device during the first sampling period in response to a portion of the visual element entering the viewport; wherein recording the second proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the second sampling period comprises, at the visual element, recording a second proportion of pixel rows of the digital advertisement rendered within the viewport at the mobile computing device during the second sampling period; wherein calculating the cumulative pixel exposure of the digital advertisement at the mobile computing device comprises, at the visual element, summing the first proportion of pixel rows integrated over the first sampling period and the second proportion of pixel rows integrated over the second sampling period to calculate the cumulative pixel exposure; and further comprising, at the visual element, returning the cumulative pixel exposure to a remote database via the computer network in response to the visual element exiting the viewport at the mobile computing device.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0985301362244632
- 35 USC 102 Novelty (BERT): 0.4615245902947169
- Combined Prediction Score: 0.1348295816314886
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 86.78121014645576

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 0

Dataset: test