PATENT CLAIM ANALYSIS

Application Number: 15893589
Application Type: Utility
Filing Date: 2018-02
Publication Date: 2019-08
Patent Classification: ["705", "014630"]

Abstract:
A vehicle-mounted directed advertisement system and method enables a marketing user to configure an advertisement campaign, and display the advertisement, in the form of audio-visual digital content, from a vehicle-mounted electronic display that is driven by a driving user, and directed towards a targeted consumer in a target geographic marketing area. The advertisement is designed by the marketing user and directed towards the targeted consumer through the electronic display. The audio-visual content is stored on a server and communicated to the electronic display. The location of driving user's portable communication device is tracked and generates audio-visual content based on its position relative to a geographic fence marketing perimeter. The driving user is payed to mount the electronic display and navigate through the geographic fence, so as to engage a targeted consumer with the advertisement. A dynamic traffic message displays on the electronic display when a traffic event occurs.

Claim (Index 20):
A system for directed advertising on a vehicle-mounted display, comprising:\n a digital geographic fence marketing perimeter representing a target geographic marketing area, the target geographic marketing area determined by a marketing user; at least one of an audio and visual digital content stored on at least one server, the audio and visual digital content configured by the marketing user; an electronic display, having a plurality of suction cups directly coupled to the electronic display, coupled with the plurality of suction cups to a rear window of a vehicle occupied by a driving user, the vehicle having an interior area and the electronic display securely retained on and flush against the rear window of the vehicle and with a front face of the electronic display facing outwardly away from the interior rear to face an ambient environment for viewing by a surrounding public and being in communication with the at least one server over a network, whereby the audio and visual digital content is communicated to the electronic display over a network; a portable communication device operable by a driving user, the portable communication device comprising a receiver, the receiver enabling geographic identification of the driving user and the electronic display within the digital geographic fence marketing perimeter; a camera operatively coupled to the electronic display, the camera operable to capture an image of at least one of the following: a targeted consumer, a proximal vehicle, a license plate, a vehicle occupant, and a pedestrian, whereby the audio and visual content is displayed to the targeted consumer through the portable communication device of the driving user and acting as a relay to the electronic display; and a dynamic traffic message displaying on the electronic display when a traffic event occurs.

Metadata:
- Claim Count in Document: 47.0
- Percentile: 88.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['10058970', '10812341', '13543871', '09695744', '11513111']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1165756913079408
- 35 USC 102 Novelty (BERT): 0.5088014050440498
- Combined Prediction Score: 0.1557982626815517
- Mean Citation Score: 206.323918
- Max Citation Score: 219.2847
- Similarity Product: 116.99506986815928

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test