PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 4):
The method of  claim 1 :\n wherein serving the digital advertisement to the mobile computing device at the first time comprises serving the digital advertisement within a first advertising campaign to the mobile computing device for loading into a first webpage accessed at the mobile computing device; and further comprising, at a second time succeeding the first time:\n in response to the cumulative pixel exposure exceeding a threshold cumulative pixel exposure, serving a second digital advertisement within the first advertising campaign to the mobile computing device for loading into a second webpage accessed at the mobile computing device; and \n in response to the cumulative pixel exposure remaining below the threshold cumulative pixel exposure, serving a third digital advertisement within a second advertising campaign different from the first advertising campaign to the mobile computing device for loading into the second webpage.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0970051120775901
- 35 USC 102 Novelty (BERT): 0.4772341344086623
- Combined Prediction Score: 0.1350280143106973
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 76.95491778843879

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 0

Dataset: test