PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 13):
The method of  claim 11 :\n wherein recording the first proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the first sampling period comprises recording the first proportion of pixels spanning a background area within the digital advertisement; wherein recording the second proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the second sampling period comprises recording the second proportion of pixels spanning the background area and a segment of iconography within the digital advertisement; and wherein accessing the second weight of the second product comprises, based on the map, calculating the second weight of the second product greater than the first weight of the first product responsive to the second proportion of pixels comprising the segment of iconography within the digital advertisement.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.099448558642568
- 35 USC 102 Novelty (BERT): 0.4522022101483951
- Combined Prediction Score: 0.1347239237931507
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 92.63371678700447

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test