PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 3):
The method of  claim 1 , further comprising, by the solution scoring file host before the server receives the service request, determining the viewability score for the ad insertion field by:\n detecting that a prior service request for the page has been received from an electronic device; associating a digital advertisement with the ad insertion field; receiving from the client electronic device an indicator of visibility of a window of a display device via which the client application is presenting the user interface while the digital advertisement is associated with the ad insertion field; if the indicator of visibility indicates that the window is hidden, continue querying the client application until either (i) the client application returns an indicator of visibility that indicates that the window is not hidden, or (ii) the digital ad is no longer associated with the ad insertion field; and after receiving an indicator of visibility that indicates that the window is not hidden, querying the client application to return a measurement of an amount of the ad insertion field that is being output by the display device.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1060998058817072
- 35 USC 102 Novelty (BERT): 0.542897999085939
- Combined Prediction Score: 0.1497796252021304
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 310.9785312777597

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test