PATENT CLAIM ANALYSIS

Application Number: 16252283
Application Type: Utility
Filing Date: 2019-01
Publication Date: 2019-06
Patent Classification: ["705", "014660"]

Abstract:
The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.

Claim (Index 1):
A method for providing programmatic targeted digital advertisements to targeted users of non-personal gaming devices via a computing system, the computing system comprising:\n a system server operable to control the computing system; a firewall security device operatively connected to the system server, wherein the firewall security device is operable to control the transmission of data to and from the system server via an interconnected network; a content management server operatively connected to the system server via the interconnected network, wherein the content management system is configured to store a plurality of content data therein, wherein the content management server is configured to exchange content data with at least the system server via the firewall security device; a plurality of non-personal gaming devices, wherein each non-personal gaming device is operatively connected to the content management server, wherein each non-personal gaming device is configured to provide limited duration access to a plurality of users thereof; a relationship database management system server operatively connected to the content management server and the plurality of non-personal gaming devices, wherein the relationship database management server is configured to store a plurality of user data associated with users of the non-personal gaming devices; at least one ad exchange, wherein the at least one ad exchange is operatively connected to at least one programmatic ad provider, wherein the at least one ad exchange is operatively connected to the system server via the interconnected network, wherein the at least one ad exchange is configured to communicate a plurality of targeted advertisements received from at least one programmatic ad provider to the system server for transmission thereof to a selected number of the plurality of non-personal gaming devices; the method comprising: initiating at least one limited duration gaming session on a non-personal gaming device by a user; obtaining, by the non-personal gaming device, a plurality of personal user data related to the user, wherein the personal user data comprises data associated with at least one attribute of the user; transmitting at least a portion of the plurality of personal user data and device identification data for the non-personal gaming device to the relational database management system server; generating, by the relational database management system server, a user profile based on the received personal user data, wherein the user profile includes at least one attribute of the user; transmitting, by the relational database management system server, the generated user profile and the device identification data associated with the user to the system server; transmitting, by the system server, the user profile to at least one programmatic ad provider via the at least one ad exchange; transmitting, by the at least one ad exchange, at least one targeted advertisement from at least one programmatic ad provider to the system server, wherein the at least one targeted advertisement is based on at least a portion of the user profile; transmitting, by the system server, the at least one targeted advertisement to the non-personal gaming device in accordance with the device identification data associated with the non-personal gaming device; and displaying the at least one targeted advertisement on an associated display of the non-personal gaming device during the user's limited duration gaming session.

Metadata:
- Claim Count in Document: 29.0
- Percentile: 99.0
- Lexical Diversity: 1.50847
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15783049', '14677957', '14677958', '11039849', '15347751']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.108125029693488
- 35 USC 102 Novelty (BERT): 0.4910222082333288
- Combined Prediction Score: 0.1464147475474721
- Mean Citation Score: 181.345408
- Max Citation Score: 196.64937
- Similarity Product: 127.65720346823392

Labels:
- Claim Label 101: 1
- Claim Label 102: 0
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 1

Dataset: test