PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 17):
The system of  claim 11 , further comprising:\n additional programming instructions that are configured to cause the ad server to manage a campaign that comprises:\n a time period, \n a set of digital advertisements, and \n an overall viewability threshold that comprises a measurement of viewability of all digital advertisements from the set that are served to client electronic devices over the time period; and \n wherein the programming instructions that are configured to cause the ad server processor to select the digital advertisement having a viewability parameter that is consistent with the viewability score for the ad insertion field comprise instructions to:\n if the viewability score for the ad insertion field will not cause a collective measurement of viewability of digital advertisements served in the campaign to drop below the overall viewability threshold, select a digital advertisement that is associated with the campaign, \n otherwise select an alternative digital advertisement that is not associated with the campaign.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1059386148058753
- 35 USC 102 Novelty (BERT): 0.5435096418214201
- Combined Prediction Score: 0.1496957175074298
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 320.29484314371825

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test