PATENT CLAIM ANALYSIS

Application Number: 15985639
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2018-11
Patent Classification: ["725", "035000"]

Abstract:
The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.

Claim (Index 5):
The method of  claim 1 , wherein the pool of consumers comprises a first group of consumers having a first threshold similarity to a member of the target audience, and a second group of consumers having a second threshold similarity to a member of the target audience, and wherein the first item of advertising content is present in two versions, and the first version is delivered to a first slot of inventory accessible to the first group of consumers and a second version is delivered to a second slot of inventory accessible to the second group of consumers.

Metadata:
- Claim Count in Document: 23.0
- Percentile: 93.0
- Lexical Diversity: 1.55224
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15219264', '15421243', '15219262', '15985634', '15219259']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5484993149608908
- 35 USC 102 Novelty (BERT): 0.5909029450996172
- Combined Prediction Score: 0.5527396779747634
- Mean Citation Score: 376.238824
- Max Citation Score: 432.2406
- Similarity Product: 404.84632308197024

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test