PATENT CLAIM ANALYSIS

Application Number: 15863708
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014190"]

Abstract:
A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. In one embodiment, the user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Claim (Index 1):
A processor-based system for receiving advertisements, comprising:\n memory for storing instructions that are executable by processor electronics; a display screen; processor electronics configured to execute the instructions in order to:\n display a plurality of icons to which advertisements can be directed to a user; \n receive a selection from the user to activate a first icon of the plurality of icons to which advertisements can be directed during a time period when the icon is active, wherein the first icon defines one or more characteristics of the user that can be analyzed by an advertiser to determine a target audience for an ad; \n in response to the selection of the first icon, select a cookie associated to the first icon, wherein the cookie is configured to reference a portion of user interest data collected during the period of time when the first icon is active; \n display an ad directed to the selected first icon; \n determine if a predetermined trigger event has occurred; \n in response to the determination of the triggering event occurring, automatically select a second icon from the plurality of icons that defines one or more characteristics of the user to which ads are to be directed; and \n in response to the selection of the second icon, select a second cookie associated to the second icon, wherein the second cookie is configured to reference a portion of user interest data collected during a second time period that the second icon is active.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 1.9759
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13490447', '15146860', '15846042', '14280480', '13707578']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1124078504595599
- 35 USC 102 Novelty (BERT): 0.6192146112621975
- Combined Prediction Score: 0.1630885265398236
- Mean Citation Score: 286.890644
- Max Citation Score: 418.91403
- Similarity Product: 406.5443773230672

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test