PATENT CLAIM ANALYSIS

Application Number: 16151102
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-01
Patent Classification: ["705", "014410"]

Abstract:
A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Claim (Index 5):
The method of  claim 4 , wherein determining the level of performance includes assigning a weight to the presentation of the advertisement based on the weighted scroll dwell time, and aggregating the weighted presentation of the advertisement with prior weighted presentations of the advertisement, each prior weighted presentation being defined by a prior presentation of the advertisement weighted by a prior weighted scroll dwell time.

Metadata:
- Claim Count in Document: 7.0
- Percentile: 97.0
- Lexical Diversity: 2.26154
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['13975157', '14084412', '13932766', '14222330', '13764750']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1074739893597517
- 35 USC 102 Novelty (BERT): 0.5822056271181306
- Combined Prediction Score: 0.1549471531355896
- Mean Citation Score: 306.68275200000005
- Max Citation Score: 511.80338
- Similarity Product: 383.1406197764575

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test