PATENT CLAIM ANALYSIS

Application Number: 16102308
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2018-12
Patent Classification: ["709", "203000"]

Abstract:
Novel tools and techniques for generating and/or transmitting dynamic electronic mail messages, which can include content that is generated at the time the email message is opened. In some cases, an email message will include a reference to a resource on a server, and a standard email client can request that resource with the reference, either automatically or upon prompting by the user. Based on the nature of the request, a number of properties or characteristics of the request (and/or of the circumstances under which the email message is opened or loaded for display) can be derived or identified. Further, demographic information about the recipient can be identified. Based on these characteristics and/or demographic information, customized content can be generated and transmitted for display, e.g., in body of the electronic message.

Claim (Index 1):
A method of providing a dynamic electronic mail message, the method comprising:\n transmitting an electronic message from a mail server computer system, the message comprising:\n a hypertext markup language (\u201cHTML\u201d) image (\u201cIMG\u201d) tag comprising a first uniform resource locator (\u201cURL\u201d) that references a first resource at a resource server computer system; and \n an HTML anchor (\u201cA\u201d) tag comprising a second URL; \n receiving the electronic message at a recipient computer system; loading the electronic message for display at the recipient computer system, wherein loading the electronic message for display comprises transmitting a request for a first resource referenced by the first URL; receiving, at the resource server computer system, the request for the first resource referenced by the first URL; executing a first executable script at the resource server computer system, based on the request for the first resource, wherein executing the first executable script comprises:\n recording an indication that the recipient opened the electronic message; \n identifying a set of characteristics about the circumstances under which the electronic message was loaded for display, the set of characteristics comprising:\n an identification of the electronic message, based at least in part on the request for the first resource; \n a recipient of the electronic message, based at least in part on the request for the first resource; \n an Internet Protocol (\u201cIP\u201d) address of the recipient computer system that loaded the electronic message for display, based at least in part on the request for the first resource; \n a device type of the recipient computer system that loaded the electronic message for display, based at least in part on the request for the first resource; \n a physical location of the recipient computer system that loaded the electronic message for display, based at least in part on the IP address of the recipient computer system; and \n a timestamp indicating a time at which the electronic message was loaded for display; \n \n identifying a set of demographic information about the recipient, based at least in part on one or more characteristics about the circumstances under which the message was loaded for display, the set of demographic information comprising one or more values from the group consisting of:\n an address of the recipient; \n an age of the recipient; \n an education level of the recipient; \n a gender of the recipient; \n a marital status of the recipient; \n a set of one or more interests of the recipient; \n an income level of the recipient; and \n past online behavior of the recipient; \n \n obtaining a first set of content to be provided in response to the first request, based at least in part on one or more characteristics about the circumstances under which the electronic message was loaded for display and at least a portion of the set of demographic information about the recipient; \n generating a set of one or more images comprising the first set of content to be provided in response to the first request; \n identifying a third URL associated with the first set of content; \n correlating the third URL with the second URL; and \n transmitting the set of one or more images as the first resource, for reception by the recipient computer system, in response to the first request; \n receiving, at the recipient computer system the set of one or more images; displaying, at the recipient computer system, the set of one or more images within the body of the electronic message; receiving, at the recipient computer system, a selection by a user of the second URL; transmitting, from the recipient computer system, a request for a second resource referenced by the second URL; receiving, at a web server computer system, the request for the second resource referenced by the second URL; executing a second executable script at the web server computer system, based on the request for the second resource, wherein executing the second executable script comprises:\n recording an indication that the recipient selected the second URL; and \n redirecting the request for the second set of content to a third set of content referenced by the third URL; and \n displaying the third set of content in a web browser at the recipient computer system.

Metadata:
- Claim Count in Document: 44.0
- Percentile: 96.0
- Lexical Diversity: 1.96
- Patent Class: 709.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13161193', '10996993', '15625902', '10997626', '10996991']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.266845305592876
- 35 USC 102 Novelty (BERT): 0.5145030369075442
- Combined Prediction Score: 0.2916110787243429
- Mean Citation Score: 225.80653
- Max Citation Score: 341.20148
- Similarity Product: 318.8201143693304

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test