PATENT CLAIM ANALYSIS

Application Number: 15990341
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2018-09
Patent Classification: ["725", "034000"]

Abstract:
Systems and methods to select targeted advertising for display are disclosed. An example system to select a targeted advertisement includes an opportunity calculator to assign a household to a consumer segment based on (1) geodemographic characteristics of the household and (2) characteristics of the consumer segment. The example system also includes a collaborative filter to: determine, for the consumer segment assigned to the household, a relationship metric between purchases of a first product and purchases of a second product; determine an expected consumption of the first product by the household based on (1) the relationship metric and (2) actual consumption of the first product by the household; determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; and improve advertising resource utilization by permitting exposure of the targeted advertisement to the household when the opportunity metric satisfies a threshold, wherein at least one of the collaborative filter, or the opportunity calculator is implemented using a processor.

Claim (Index 10):
The storage device or storage disc as defined in  claim 9 , wherein the instructions cause the machine to select the targeted advertisement for delivery to the household based on the opportunity metric and the saturation metric associated with the targeted advertisement.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 93.0
- Lexical Diversity: 2.64865
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['12964481', '14501821', '13194087', '13047541', '12102388']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4165563160261324
- 35 USC 102 Novelty (BERT): 0.5477093976743996
- Combined Prediction Score: 0.4296716241909591
- Mean Citation Score: 201.283888
- Max Citation Score: 391.03226
- Similarity Product: 270.39995301940684

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test