PATENT CLAIM ANALYSIS

Application Number: 15973478
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2018-12
Patent Classification: ["705", "014640"]

Abstract:
Provided is a display control mechanism for improving functionality of a handheld mobile device including an operating system (OS). The display control mechanism includes a content delivery system (CDS) configured to create an advertising (ad) message, the add message being represented by templates formatted into a plurality of portions. A first template portion includes instructions directing how to render the ad message to interact with the mobile device based upon capabilities of the device, a second template portion includes instructions directing what to render as content of the ad message based upon the device capabilities, and a third template portion includes data for use in rendering the ad message. A content message layer manipulates the OS and the device capabilities, and includes one or more application programming interfaces (APIs) configured to receive, store, and render messages sent by CDS.

Claim (Index 28):
A display control mechanism for improving functionality of a handheld mobile device including an operating system (OS), the display control mechanism comprising:\n a content delivery system (CDS) configured to create an advertising (ad) message that takes advantage of the mobile device's capabilities for rendering, interacting, and scheduling purposes, the ad message being represented by templates formatted into a plurality of portions; wherein (i) a first of the template portions includes instructions on how to render and enable the device user to interact with the ad message utilizing the mobile device's capabilities, (ii) a second of the template portions includes instructions on what, when, and where to render an ad message utilizing the mobile device's capabilities; and (iii) a third of the template portions include mobile device digital elements pre-stored therein, a digital resource center (DRC) including tools, objects, rich media, data, audio files, physics engine elements, and other digitized elements for use in ad message rendering and interaction; and wherein the CDS is configured to compare components of the first template portion against device capabilities of registered mobile devices to determine a percentage of devices capable of fully rendering and interacting the ad message; a formatted data package for (i) transmitting the first, second, and third template portions to and from mobile devices in accordance with existing communication service provider's network and protocols and (ii) to optimize communication relationship between the CDS and a content message layer (CML); and a content message layer (CML) for interfacing and manipulating the OS, device storage, and the device capabilities, the CML including one or more application programming interfaces (APIs) configured to receive, store, process, schedule, render, and interact ad messages sent by CDS, wherein based on delivery elements in the second template portion and device capabilities, a scheduling API is configured to queue the plurality of template portions and to wait for a first triggering wake-up event responsive to the manipulating of the OS; wherein after a first triggering wake-up event, a rendering API executes the instructions of the first and second template portions, the functionality of mobile device capabilities, and the pre-stored elements of the DRC; and wherein a physics engine API is configured to activate functionality of the device capabilities in accordance with the rendering and interaction instructions of the first, second and third template portions.

Metadata:
- Claim Count in Document: 74.0
- Percentile: 93.0
- Lexical Diversity: 2.01282
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13598062', '12079575', '15054516', '15358911', '13254619']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1017613879203474
- 35 USC 102 Novelty (BERT): 0.4774825271177705
- Combined Prediction Score: 0.1393335018400897
- Mean Citation Score: 155.42304199999995
- Max Citation Score: 163.44098
- Similarity Product: 112.607251936872

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test