PATENT CLAIM ANALYSIS

Application Number: 16177661
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-03
Patent Classification: ["455", "456200"]

Abstract:
The present invention is a method and system of determining and assigning a geographic location such as a work or home location to the owner or user of a mobile device. Mobile devices such as smart phones, tablets, internet computers, and other hand held mobile devices may be preferentially targeted for delivery of advertising messages based upon the geographic location of the owner or user of the mobile device. The home or work location is determined based upon startup events associated with the mobile device as tracked by startup activations of the mobile device, beacon activations, tile activations, or any other Bluetooth or near field communication device activation, during either day time or night time hours.

Claim (Index 8):
A method of determining and assigning high value geographic locations to a mobile device comprising:\n a mobile device in communication with a mobile application server; initiating the operation of the one or more applications on the occurrence of a trigger event; sending an event notification from a mobile device to the mobile application server; the application server extracting physical location data and an identifier associated with a mobile device from the notification; storing the physical location data and the identifier in a relational database; the application server analyzing the contents of the relational database to determine one or more high value geographic locations, and assigning said one or more high value geographic locations to one or more personas resident within said mobile device; making the one or more high value geographic locations known to other applications within said mobile device; and displaying the determined one or more high value geographic locations on a display associated with the application server; and analyzing the one or more high value geographic locations, one or more sets of analysis and business rules, a current date and time, and a current location with relation to one or more personas resident on said mobile device to determine an advertising message to deliver and delivering said advertising message to a user associated with said mobile device.

Metadata:
- Claim Count in Document: 3.0
- Percentile: 98.0
- Lexical Diversity: 1.85294
- Patent Class: 455.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15679694', '15059058', '16120029', '14502385', '14020689']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.6644680950494978
- 35 USC 102 Novelty (BERT): 0.4807841993416531
- Combined Prediction Score: 0.6460997054787133
- Mean Citation Score: 151.4814576
- Max Citation Score: 253.04768
- Similarity Product: 235.169187362938

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test