PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 15):
The method of  claim 1 :\n wherein serving the digital advertisement to the mobile computing device comprises serving the digital advertisement comprising a video segment to the mobile computing device; wherein recording the first proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the first sampling period comprises recording the first proportion of pixel rows in a first frame of the video segment rendered on the display of the mobile computing device during the first sampling period; wherein recording the second proportion of pixels of the digital advertisement rendered on the display of the mobile computing device during the second sampling period comprises recording the second proportion of pixel rows in a second frame of the video segment rendered on the display of the mobile computing device during the second sampling period; and wherein calculating the cumulative pixel exposure of the digital advertisement at the mobile computing device comprises calculating the cumulative pixel exposure that represents a proportion of a total area of frames in the video segment in the digital advertisement displayed on the mobile computing device during an ad session.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0985058490950862
- 35 USC 102 Novelty (BERT): 0.4617727607482808
- Combined Prediction Score: 0.1348325402604057
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 86.62564068150999

Labels:
- Claim Label 101: 1
- Claim Label 102: 0
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test