PATENT CLAIM ANALYSIS

Application Number: 16358487
Application Type: Utility
Filing Date: 2019-03
Publication Date: 2019-07
Patent Classification: ["705", "014510"]

Abstract:
A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

Claim (Index 27):
The system of  claim 1 , wherein the at least one processor is configured to determine whether to display the advertising content in the user interface of the application based on an indication of at least one of:\n a profit that the user is expected to generate associated with completion of the target action, expected revenue associated with completion of the target action, an expected loss in profit or revenue for the target action if the advertising content is displayed to the user, an expected contribution per visitor (CPV) of the user, a likelihood that the user is expected to subsequently return to the user interface of the application, a likelihood that the user will leave the user interface of the application, or a lifetime value of the user.

Metadata:
- Claim Count in Document: 24.0
- Percentile: 99.0
- Lexical Diversity: 1.82
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15701124', '12793865', '12793920', '12793904', '11490467']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1389640091869549
- 35 USC 102 Novelty (BERT): 0.5368739231623587
- Combined Prediction Score: 0.1787550005844953
- Mean Citation Score: 301.80653999999987
- Max Citation Score: 388.16748
- Similarity Product: 265.9114293396592

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test