PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 14):
The method of  claim 12 :\n wherein selecting the advertisement format for the static asset from the set of advertisement formats comprises:\n at the first time, selecting a first advertisement format comprising a single frame comprising the set of objects according to a first advertisement format; and \n at a second time, selecting a second advertisement format comprising a set of frames comprising objects in the set of objects inserted into each frame in the set of frames; \n wherein transforming the static asset into an interactive advertisement according to the advertisement format comprises:\n at approximately the first time, transforming the static asset into a first interactive advertisement according to the first advertising format at the computing device; \n at approximately the second time, transforming the static asset into a second interactive advertisement according to the second advertising format at the computing device; \n wherein generating the engagement metric based on the interaction comprises:\n generating a first engagement metric representing interaction by a user with the first advertisement based on a number of vertical scroll events over the visual element; and \n generating a second engagement metric representing interaction by a user with the second advertisement format based on a number frames rendered within the visual element; and \n identifying a high-engagement advertisement format for the user with the static asset, the high-engagement advertisement format corresponding to one of the first advertisement format and the second advertisement format based on a higher of the first engagement metric and second engagement metric.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1042516381961245
- 35 USC 102 Novelty (BERT): 0.498231475462521
- Combined Prediction Score: 0.1436496219227641
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 144.67532065407752

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test