PATENT CLAIM ANALYSIS

Application Number: 16164645
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-04
Patent Classification: ["725", "034000"]

Abstract:
A system and method are described to enable advertisers to deliver dynamic targeted commercials during standard televised broadcasts based on a viewer's interest using the viewer's Internet browsing/shopping/searching history. The viewer's Internet browsing/shopping/searching history is made available through devices the user uses such as a mobile device, desktop, laptop, or other Internet enabled device in the home or office. The browsing data is collected and uploaded to an ad server, which data is aggregated, analyzed, and associated with a relevant promotion. From here the data is fed back to a cable or satellite provider ad server to deliver a targeted commercial ad to the user during an allocated spot within a commercial break of a program being watched on TV.

Claim (Index 10):
A system for coupling to a publisher ad server and a provider ad server, wherein the publisher ad server interacts with a computer browsing device to provide ads based on publisher website pages accessed by said computer browsing device, and for coupling to a provider ad server, wherein said provider ad server delivers ads to a content scheduler and distributer which causes said delivered ads to be sent at selected times to a television receiving device having an IP address, said computer browsing device having a corresponding IP address or a different IP address, said system comprising:\n a processing server which operates to create a new user profile or update an existing user profile corresponding to said corresponding or different external IP address and an IP address based on cookie data from said publisher website pages accessed by said computer browsing device via said corresponding or different IP address; a data aggregator and targeting processor which operates to a) associate said television receiving device with said computer browsing device, b) analyze said new user profile or said updated user profile to determine products or services of interest based on said user profile to build a consumer interest profile, c) identify existing advertising information which corresponds to at least one of said determined products or services of interest based on said consumer interest profile for sending to said television receiving device.

Metadata:
- Claim Count in Document: 9.0
- Percentile: 97.0
- Lexical Diversity: 1.64198
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13543871', '13712919', '14293637', '12131798', '13593281']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.3876581829210092
- 35 USC 102 Novelty (BERT): 0.4858900239929162
- Combined Prediction Score: 0.3974813670281999
- Mean Citation Score: 183.981842
- Max Citation Score: 191.15912
- Similarity Product: 141.85492167960166

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test