PATENT CLAIM ANALYSIS

Application Number: 16042982
Application Type: Utility
Filing Date: 2018-07
Publication Date: 2019-02
Patent Classification: ["725", "034000"]

Abstract:
Methods and apparatus for generating and delivering selected primary content and contextually-related, targeted secondary content to users of a network. In an exemplary embodiment, the network comprises a packet-switched data (e.g., IP) network such as the Internet, and the primary content comprises video or media clips that are user-selectable via a network site or web page. The primary content carries with it descriptive metadata that is accessed by a distribution server and forwarded to a secondary content source. The secondary content source (or its proxy) utilizes the metadata to identify and return contextually-related secondary content such as advertising links. This secondary content is then presented to the user in conjunction with the primary content, such as in a common display window and in a seamless fashion, thereby avoiding distractions to the user associated with generating ancillary windows or other display mechanisms, and providing the user with highly relevant secondary content choices.

Claim (Index 55):
A computerized network apparatus configured to cause provision of primary digital content and contextually-related secondary digital content to a computerized client device via a digital content delivery network, the computerized network apparatus comprising:\n data interface apparatus configured for data communication, via the digital content delivery network, with each of the computerized client device and a computerized search entity; digital processor apparatus in data communication with the data interface apparatus; and storage apparatus in data communication with the digital processor apparatus, the storage apparatus having at least one computer program stored thereon, the at least one computer program comprising a plurality of instructions which are configured to, when executed by the digital processor apparatus, cause the computerized network apparatus to:\n generate a cryptographic hash for providing an anonymized identification of the computerized client device; \n cause storage of a plurality of anonymized user data associated with the anonymized identification, the plurality of anonymized user data comprising one or more of (i) historical user activity data, and/or (ii) user profile data; \n receive data indicative of a user request for the primary digital content, the data indicative of a user request sent from the computerized client device; \n based at least in part on the data indicative of the user request for the primary digital content:\n access metadata associated with the primary digital content; and \n automatically generate a search string based at least on the metadata associated with the primary digital content; \n \n provide the search string to the computerized search entity for a search of a database of secondary digital content, the search producing a plurality of contextually-related secondary digital content elements which have each been evaluated to bear a prescribed relationship to the metadata associated with the primary digital content; \n utilize the plurality of anonymized user data to filter one or more of the plurality of contextually-related secondary digital content elements; and \n enable delivery, via the digital content delivery network, of the primary digital content and at least one of remaining ones of the plurality of contextually-related secondary digital content elements to the computerized client device.

Metadata:
- Claim Count in Document: 29.0
- Percentile: 95.0
- Lexical Diversity: 1.89773
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15069832', '11198620', '14462300', '12284757', '14754226']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5146335405654119
- 35 USC 102 Novelty (BERT): 0.5450353165019984
- Combined Prediction Score: 0.5176737181590706
- Mean Citation Score: 311.549892
- Max Citation Score: 409.16754
- Similarity Product: 345.8886203833152

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test