PATENT CLAIM ANALYSIS

Application Number: 15863708
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014190"]

Abstract:
A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. In one embodiment, the user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Claim (Index 3):
The processor-based system of  claim 1 , wherein the system further comprises an input device for determining user input into the system and wherein the predetermined trigger event is a user input.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 1.9759
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['13490447', '15146860', '15846042', '14280480', '13707578']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1271878187913047
- 35 USC 102 Novelty (BERT): 0.6128459216058861
- Combined Prediction Score: 0.1757536290727628
- Mean Citation Score: 286.890644
- Max Citation Score: 418.91403
- Similarity Product: 302.960858464787

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test