PATENT CLAIM ANALYSIS

Application Number: 15887844
Application Type: Utility
Filing Date: 2018-02
Publication Date: 2018-06
Patent Classification: ["707", "748000"]

Abstract:
A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

Claim (Index 1):
A method comprising:\n receiving a request to present a content feed to a user of a social networking system, the content feed including one or more content items and one or more advertisements, wherein each of the one or more advertisements is associated with a bid amount; generating a partial engagement score for each of the one or more content items, wherein the partial engagement score is based at least in part on an expected amount of interaction by the user with each of the one or more content items; generating a contribution score associated with each of the one or more advertisements based at least on the bid amount associated with each of the one or more advertisements, an expected amount of interaction with each advertisement by the user, and a conversion factor associated with each of the one or more advertisements, wherein the conversion factor is a common unit of measurement for the bid amount and the expected amount of interaction with each advertisement; determining an engagement score measuring an estimated interaction of the user with the content feed including the one or more content items presented without advertisements based at least on the partial engagement score for each of the one or more content items; determining an additional engagement score measuring an additional estimated interaction of the user with the content feed including the one or more content items presented in conjunction with the one or more of advertisements based at least on the partial engagement score for each of the one or more content items and the contribution score associated with each of the one or more advertisements; selecting content for inclusion in the content feed from the one or more content items and the one or more advertisements based at least on the partial engagement score for each of the one or more content items, the engagement score, and the additional engagement score, wherein the content for inclusion in the content feed is selected based on a difference between the engagement score and the additional engagement score; and adding the selected content to the content feed for display.

Metadata:
- Claim Count in Document: 35.0
- Percentile: 88.0
- Lexical Diversity: 2.44444
- Patent Class: 707.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14051291', '14674936', '14675009', '15721664', '15663379']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.2371314152820804
- 35 USC 102 Novelty (BERT): 0.5415120773573721
- Combined Prediction Score: 0.2675694814896096
- Mean Citation Score: 314.63591
- Max Citation Score: 410.30124
- Similarity Product: 333.58531144705296

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test