PATENT CLAIM ANALYSIS

Application Number: 15880118
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-05
Patent Classification: ["725", "019000"]

Abstract:
Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the traditional age-gender targeting methods employed based on Nielsen ratings, to new approaches that attempt to target high probability buyers using Set Top Box data. The performance of these different algorithms on a real television campaign is shown, and the advantages and limitations of each method are discussed. In contrast to other theoretical work, all methods presented herein are compatible with targeting the existing 115 million Television households in the United States and are implementable on current television delivery systems.

Claim (Index 35):
The system of  claim 33 , wherein the model is generated based on the first advertisement effectiveness measure and a number of previously placed airings of the advertisement in the media instance, the number of previously placed airings being estimated based on a number of historical airings and co-viewing probabilities from set top box data.

Metadata:
- Claim Count in Document: 2.0
- Percentile: 86.0
- Lexical Diversity: 1.40964
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15467411', '14586746', '14720225', '14336384', '14844267']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5529049173216427
- 35 USC 102 Novelty (BERT): 0.603949776800854
- Combined Prediction Score: 0.5580094032695638
- Mean Citation Score: 404.269754
- Max Citation Score: 606.7962
- Similarity Product: 446.4685446205258

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test