PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 10):
The method of  claim 1 :\n wherein serving the digital advertisement to the mobile computing device comprises serving a visual element containing the digital advertisement to the mobile computing device via a computer network; wherein recording the first proportion of pixels and the second proportion of pixels of the digital advertisement rendered on the display of the mobile computing device comprises, at the visual element, streaming data representing proportions of the visual element rendered within a viewport at the mobile computing device to a remote aggregator via the computer network on a regular interval between entry of a portion of the visual element into the viewport and exit of the visual element from the viewport; wherein calculating the cumulative pixel exposure of the digital advertisement at the mobile computing device comprises, at the remote aggregator, integrating proportions of the visual element rendered within the viewport at the mobile computing device based on a duration of the regular interval to calculate the cumulative pixel exposure between entry of the portion of the visual element into the viewport and exit of the visual element from the viewport; and wherein storing the cumulative pixel exposure comprises storing the cumulative pixel exposure, linked to the user, in a remote database.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1100156842263926
- 35 USC 102 Novelty (BERT): 0.4600009111506348
- Combined Prediction Score: 0.1450142069188168
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 89.16829578264239

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 0

Dataset: test