PATENT CLAIM ANALYSIS

Application Number: 15992106
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-12
Patent Classification: ["725", "034000"]

Abstract:
In this application, methods of facilitating serving advertisements to users are described. Methods of the inventive subject matter allow for delivery of advertisement videos, both in the form of commercials and in the form of product placement, such that users can interact with one or more buttons that are included in an interactive overlay on the advertisement video. Buttons in an interactive overlay can prompt a user to provide an input to a client to bring about a desired effect, e.g., to make a purchase or to request more information. Interaction with a button does not cause an interruption in any video content that includes an interactive overlay prompting a user for input.

Claim (Index 1):
A computer-implemented method of delivering advertisements, the method comprising the steps of:\n receiving, at a first server from an advertiser, a set of advertisement attributes corresponding to an advertisement video having an associated ad ID, the set of advertisement attributes comprising an ad video resource locator; playing a video stream on a client, wherein the video stream comprises video data received from a server; sending, by the client, a content request to the first server, the content request comprising the ad video resource locator; receiving, from the first server, data comprising the advertisement video; playing, by the client, the advertisement video in the video stream; displaying, by the client, an interactive overlay over the advertisement video, wherein the interactive overlay includes a product-interaction button; wherein the product-interaction button has a shape that is defined according to at least one item shown in the advertisement video; detecting, by the client, a user interaction with the product-interaction button and generating, in response to the detection, a purchase request comprising:\n a user ID; \n the ad ID; \n an engagement type; \n sending, to a second server, the purchase request; and wherein the user interaction with the product-interaction button does not cause interruption of the playing of the video stream on the client.

Metadata:
- Claim Count in Document: 47.0
- Percentile: 93.0
- Lexical Diversity: 1.69444
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['12129593', '13442351', '12389669', '15650425', '13853458']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4458279747214294
- 35 USC 102 Novelty (BERT): 0.4771330218275367
- Combined Prediction Score: 0.4489584794320401
- Mean Citation Score: 199.92938
- Max Citation Score: 221.30614
- Similarity Product: 184.5919016365648

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test