PATENT CLAIM ANALYSIS

Application Number: 15967891
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-04
Patent Classification: ["725", "034000"]

Abstract:
Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.

Claim (Index 41):
A system for use in connection with scheduling and delivering multiple assets into each of one or more asset delivery opportunities of a communications network having scheduled asset delivery opportunities associated with programming or controlling inventory of said assets, comprising:\n 1) a campaign manager for providing campaign specifications for assets relating to at least one of a total number and rate of delivery of impressions during a campaign timeframe under consideration for each of the assets; 2) a scheduler operative for:\n a) selecting first and second assets for audience estimation with respect to a first asset delivery opportunity of said network, said first and second assets having an interference due to interfering target audiences such that certain audience members belong to the targeted audience for both of said first and second assets; \n b) estimating an audience size for at least one of said first and second assets for said first asset delivery opportunity taking into account said interference; and \n c) selectively scheduling at least one of said first and second assets for said asset delivery opportunity based on said estimating wherein said step of selectively scheduling comprises comparing said estimated audience size to a value based on one of said campaign specifications for a respective one of said first and second assets; and \n 3) a delivery system for receiving scheduling information provided by said scheduler concerning delivery of said at least one of said first and second assets, identifying said asset delivery opportunity and transmitting said at least one of said first and second assets for delivery in connection with said asset delivery opportunity.

Metadata:
- Claim Count in Document: 41.0
- Percentile: 93.0
- Lexical Diversity: 1.52857
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15354518', '13429171', '15403837', '13188620', '11331835']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4902118249330025
- 35 USC 102 Novelty (BERT): 0.5891893480261502
- Combined Prediction Score: 0.5001095772423173
- Mean Citation Score: 385.9285
- Max Citation Score: 501.37003
- Similarity Product: 440.0574216321612

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test