PATENT CLAIM ANALYSIS

Application Number: 16287734
Application Type: Utility
Filing Date: 2019-02
Publication Date: 2019-06
Patent Classification: ["705", "014530"]

Abstract:
Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Claim (Index 2):
An improved system, for use in a network including one or more Internet web site servers and a plurality of local Internet servers and a multiplicity of internet-connected devices, wherein individual local Internet server from among the plurality of local Internet servers is configured to act as at least one of a router, a proxy server and a firewall server, and wherein each individual local Internet server from among the plurality of local Internet servers is configured to share a server Internet Protocol address with two or more of the multiplicity of internet-connected devices that connect to one or more of the Internet web site servers through said each individual local Internet server from among the plurality of local Internet servers during one or more time windows, to deliver content, to internet-connected devices that have shared a server Internet Protocol address, the system comprising:\n one or more Internet web site servers included in the network and configured to record one or more logs to provide Internet usage observation triads that cross a plurality of time windows, each individual Internet usage observation triad including an internet-connected device identity, which includes at least one of a device identifier and a cookie, a server Internet Protocol address and a time stamp, each individual Internet usage observation triad indicating an occurrence of a network connection between an internet-connected device corresponding to the internet-connected device identity within the Internet usage observation triad and a server having the server Internet Protocol address within the Internet usage observation triad, at a time indicated by the time stamp within the Internet usage observation triad; means for producing, based upon the Internet usage observation triads provided in the one or more logs recorded by the one or more Internet web site servers, different respective frequency counts, within a respective time window, of co-occurrences of different respective pairs of internet-connected device identities, wherein the internet connected device identities of the devices of respective pairs occur within different Internet usage observation triads that share a matching Internet Protocol addresses; means for determining a device pairing of first and second internet-connected devices that have shared a server Internet Protocol address of at least one of the plurality of local Internet servers during the one or more time windows, based at least in part upon totals of the frequency counts of co-occurrences of the respective pairs of digital identities with each of the multiple respective Internet Protocol addresses within the one or more time windows; at least one Internet web site server included in the network configured based upon the determined pairing of the first and second internet-connected devices,\n to select content in response to one of the determined paired first and second internet-connected devices and that is currently browsing or using an application, based upon a profile of another of the one of the determined paired first and second internet-connected devices, and \n to send the selected content to the one of the determined paired first and second internet-connected devices that is included in the network and that is currently browsing or using an application.

Metadata:
- Claim Count in Document: 1.0
- Percentile: 99.0
- Lexical Diversity: 1.875
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14992893', '14942203', '15412245', '16215305', '14283843']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0805396606474986
- 35 USC 102 Novelty (BERT): 0.5503099314259364
- Combined Prediction Score: 0.1275166877253424
- Mean Citation Score: 192.3707028
- Max Citation Score: 396.9338
- Similarity Product: 359.64360708987715

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test