PATENT CLAIM ANALYSIS

Application Number: 15969277
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2019-11
Patent Classification: ["705", "014660"]

Abstract:
Embodiments disclosed herein generally relate to a system and method for personalization of advertisement content. A computing system receives an HTTP request to access a webpage. The HTTP request includes a visitor identifier. The computing system parses the HTTP request to identify the visitor identifier contained therein. The computing system transfers the visitor identifier to a remote advertisement server. The computing system receives an advertisement call from a web browser executing on the remote computing system. The advertisement call includes the visitor identifier. The computing system generates a customized advertisement based at least on content accessed by the remote computing system on the webpage. The computing system transmits the customized advertisement to the web browser for display with the website on the remote computing system. The website is hosted by the third-party web server.

Claim (Index 1):
A method, comprising:\n receiving, at a management computing system from one or more client computing devices, one or more hypertext transfer protocol (HTTP) requests to access a website associated with the management computing system, wherein each HTTP request comprises a visitor identifier corresponding to a respective client computing device of the one or more client computing devices; parsing, by the management computing system, each HTTP request to identify the visitor identifier contained therein; transferring, by the management computing system, one or more visitor identifiers to a remote advertisement server, the remote advertisement server configured to manage advertisements for a plurality of webpages hosted by one or more third party web servers; receiving, at the management computing system, an advertisement call from a first client computing device of the one or more client computing devices, responsive to the remote advertisement server initiating a bidding process for advertisement space in a third party webpage requested by the first client computing device that was won by an entity associated with the management computing system, the advertisement call comprising a visitor identifier from a web browser executing on the first client computing device; parsing, by the management computing system, the advertisement call to identify the visitor identifier container therein; generating, by the management computing system, a customized advertisement based at least on content accessed by the first client computing device while on the website associated with the management computing system; and transmitting, by the management computing system to the first client computing device, the customized advertisement to the web browser for display with the webpage.

Metadata:
- Claim Count in Document: 42.0
- Percentile: 93.0
- Lexical Diversity: 2.57143
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14275547', '11494304', '15001169', '12675045', '12961680']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1146718023053045
- 35 USC 102 Novelty (BERT): 0.4832437926770206
- Combined Prediction Score: 0.1515290013424761
- Mean Citation Score: 218.473826
- Max Citation Score: 226.91098
- Similarity Product: 176.44701728339194

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test