PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 1):
A method of serving a digital ad to an ad insertion field of a web page that is displayed on a client electronic device, comprising:\n by a system that comprises one or more servers:\n receiving a service request for a user interface from a client electronic device; \n causing the client device to output a page of the user interface, wherein the page of the user interface includes an ad insertion field that is located at a position on the page; \n querying a solution scoring file host for a viewability score for the ad insertion field, wherein the viewability score comprises a measurement of the viewability of the ad insertion field from previously-served instances of the user interface; \n receiving a request for insertion of a digital advertisement in the ad insertion field; \n querying a data store of digital advertisements and selecting, from the data store, a digital advertisement targeting a viewability parameter that is consistent with the viewability score for the ad insertion field; and \n serving the selected digital advertisement to the client electronic device via the ad insertion field.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.10561575826264
- 35 USC 102 Novelty (BERT): 0.5447368135979037
- Combined Prediction Score: 0.1495278637961664
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 338.99368917385164

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test