PATENT CLAIM ANALYSIS

Application Number: 16151102
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-01
Patent Classification: ["705", "014410"]

Abstract:
A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Claim (Index 20):
The method of  claim 19 , wherein the scrollable context is defined such that portions of the content stream enter or exit the visible presentation area based on scrolling of the content stream.

Metadata:
- Claim Count in Document: 7.0
- Percentile: 97.0
- Lexical Diversity: 2.26154
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['13975157', '14084412', '13932766', '14222330', '13764750']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1103445191150736
- 35 USC 102 Novelty (BERT): 0.5647715955725292
- Combined Prediction Score: 0.1557872267608192
- Mean Citation Score: 306.68275200000005
- Max Citation Score: 511.80338
- Similarity Product: 299.21842299218656

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test