PATENT CLAIM ANALYSIS

Application Number: 16119819
Application Type: Utility
Filing Date: 2018-08
Publication Date: 2019-03
Patent Classification: ["705", "014680"]

Abstract:
One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Claim (Index 7):
The method of  claim 1 :\n further comprising:\n during a test period preceding the first time:\n serving a set of instances of the digital advertisement to mobile computing devices of a first population of users; \n recording a test cumulative pixel exposure for each instance of the digital advertisement served to mobile computing devices of the first population of users; \n \n accessing outcomes, of a particular outcome type, of consumption of the set of instances of the digital advertisement across the first population of users; \n calculating a correlation between cumulative pixel exposure and outcome of the particular outcome type for the digital advertisement based on test cumulative pixel exposures and outcomes associated with the digital advertisement and recorded during the test period; and \n defining a threshold cumulative pixel exposure associated with a threshold probability of an outcome of the particular outcome type based on the correlation; and \n wherein storing the cumulative pixel exposure as the engagement metric for the user comprises recording an impression for the digital advertisement viewed by the user at the mobile computing device in response to the cumulative pixel exposure exceeding the threshold cumulative pixel exposure.

Metadata:
- Claim Count in Document: 10.0
- Percentile: 96.0
- Lexical Diversity: 3.04
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15806735', '15217879', '15667507', '12361415', '15872688']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0980499008046233
- 35 USC 102 Novelty (BERT): 0.4664413119387295
- Combined Prediction Score: 0.1348890419180339
- Mean Citation Score: 117.559863
- Max Citation Score: 121.31176
- Similarity Product: 83.70160719975472

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test