PATENT CLAIM ANALYSIS

Application Number: 16151102
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-01
Patent Classification: ["705", "014410"]

Abstract:
A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Claim (Index 19):
A method for online advertising, comprising:\n receiving, over a network, a request for a content stream from a mobile device; embedding an advertisement in the content stream, and transmitting the content stream over the network to the mobile device, the content stream including a web beacon that records scroll event data in response to scroll activity at the mobile device when the content stream is presented through a scrollable context that defines a visible presentation area on a display of the mobile device, wherein the display is a touchscreen display configured to receive gesture input, and wherein the scroll event data is generated based on the received gesture input; receiving, over the network from the mobile device, the scroll event data recorded by the web beacon; determining a weighted scroll dwell time of the advertisement using the scroll event data, wherein determining the weighted scroll dwell time includes, measuring, using event timestamps in the scroll event data, elapsed amounts of time of one or more time periods when the advertisement was visible in the scrollable context, applying a weight to each measured elapsed amount of time based on a determined fractional portion of the advertisement that was visible during the measured elapsed amount of time or a determined scroll speed during the measured elapsed amount of time, and totaling the weighted elapsed amounts of time to define the weighted scroll dwell time; determining a level of performance of a guaranteed presentation amount associated with the advertisement using the weighted scroll dwell time of the advertisement; wherein the method is executed by at least one processor.

Metadata:
- Claim Count in Document: 7.0
- Percentile: 97.0
- Lexical Diversity: 2.26154
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13975157', '14084412', '13932766', '14222330', '13764750']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.0953670339830748
- 35 USC 102 Novelty (BERT): 0.5882262056636376
- Combined Prediction Score: 0.1446529511511311
- Mean Citation Score: 306.68275200000005
- Max Citation Score: 511.80338
- Similarity Product: 423.16241497480513

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test