PATENT CLAIM ANALYSIS

Application Number: 15912221
Application Type: Utility
Filing Date: 2018-03
Publication Date: 2019-08
Patent Classification: ["715", "234000"]

Abstract:
Encouraging broader engagement with a target publisher's content by balancing on-site topic engagement. Responsive to receiving notification of a recipient's request of an item of content from the target publisher, the on-site and off-site content consumption history of the recipient is analyzed. For each of a plurality of topics, historic engagement with on-site and off-site content is measured. Deficient topics having better off-site engagement than on-site engagement are detected. Supplemental content comprising links to items of content available from the target publisher which are characterized by deficient topics is selected and sent to the recipient. In an embodiment, the supplemental content comprises a plurality of links to other web pages on the target publisher's website which are sent to the recipient browser before the requested item of content finishes loading.

Claim (Index 15):
A system comprising:\n a processor; a computer-readable storage medium storing processor-executable computer program instructions for balancing supplemental content sent to a browser, the instructions comprising instructions for:\n receiving notification of the browser's request of a web page of a target website, the target website comprising a plurality of web pages, each web page having a topic; and \n responsive to receiving the notification, sending supplemental content comprising links of different web pages of the target website to the browser before the web page finishes loading by:\n measuring the browser's on-site engagement with each of a plurality of topics according to visits by the browser to web pages of the target website; \n measuring the browser's off-site engagement with each of the plurality of web page topics according to visits by the browser to a plurality of websites other than the target website; \n detecting deficient topics having better measured off-site engagement than measured on-site engagement; \n selecting one or more items of supplemental content, each item of supplemental content characterized by one or more deficient topics; and \n sending the selected items of supplemental content to the browser.

Metadata:
- Claim Count in Document: 7.0
- Percentile: 90.0
- Lexical Diversity: 2.08824
- Patent Class: 715.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: True
- Related Applications: ['11695725', '13280424', '10138369', '12795080', '12274668']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.3174897765813605
- 35 USC 102 Novelty (BERT): 0.4803395629044458
- Combined Prediction Score: 0.333774755213669
- Mean Citation Score: 182.488296
- Max Citation Score: 187.95268
- Similarity Product: 128.1855951411152

Labels:
- Claim Label 101: 1
- Claim Label 102: 0
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 1

Dataset: test