PATENT CLAIM ANALYSIS

Application Number: 15908859
Application Type: Utility
Filing Date: 2018-03
Publication Date: 2019-09
Patent Classification: ["705", "014400"]

Abstract:
A system and method for displaying advertising contents on a portion of display screen of a mobile device. The display screen of the mobile device is divided into a first portion and a second portion, where a physical display driver of the display screen is configured to divide into two or more logical display drivers by a software application to drive the contents on the first portion and the second portion simultaneously. The first portion is a normal user initiated application display and the second portion is an advertising application display. The purpose of the present invention is that the advertising application display can be driven by any content by either the mobile device manufacturers (MDMs) or communication service providers (CSPs) or mobile virtual network operators (MVNOs). The portion of the advertising application display can be used for monetizing by the device manufacturers or the mobile operator for delivering the advertising content for advertisers.

Claim (Index 1):
A method for advertising on a mobile device, the method comprising:\n dividing a display screen of said mobile device into a first portion containing a user initiated application display having full screen control and a second portion containing an advertising application display having limited screen control; and using said advertising application display in said second portion according to one or more predetermined criteria to display user-specific advertising contents, wherein, the display screen is divided into said first and second portions by a physical display driver of the display screen is configured to divide two or more logical display drivers by embedded software control to drive the contents on said first portion and said second portion independently.

Metadata:
- Claim Count in Document: 1.0
- Percentile: 90.0
- Lexical Diversity: 2.30556
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['13402175', '13027301', '11821743', '15390523', '13369244']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1038928956383161
- 35 USC 102 Novelty (BERT): 0.4980265792288881
- Combined Prediction Score: 0.1433062639973733
- Mean Citation Score: 174.925264
- Max Citation Score: 181.90953
- Similarity Product: 105.5134444525498

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test