PATENT CLAIM ANALYSIS

Application Number: 16013642
Application Type: Utility
Filing Date: 2018-06
Publication Date: 2018-11
Patent Classification: ["709", "206000"]

Abstract:
The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for building and operating a match cooperative without handling personally identifiable information. The various embodiments address the problem of discovering attributes pertaining to a particular user without sharing personally identifiable information pertaining to that particular user. More specifically, the claimed embodiments are directed to approaches for receiving online and offline PII and NPII associated with various users, obfuscating (e.g., hashing) the PII, and matching the obfuscated PII to the NPII based on various data (e.g., common attributes, etc.) and methods (e.g., deterministic matching, probabilistic matching, etc.). The matched NPII attributes can then be used to target the user associated with the obfuscated PII in online advertising campaigns.

Claim (Index 20):
The system of  claim 15 , further comprising:\n receiving a third electronic message from the device associated with the first electronic message, the third electronic message comprising a third cookie data, the third cookie data including the at least one first obfuscated representation of personally identifiable information and at least one third identifiable user attribute comprising non-personally identifiable information; generating an updated shared cookie data to include the shared cookie data and the at least one third identifiable user attribute comprising non-personally identifiable information; and transmitting the updated shared cookie data to the device associated with the first electronic message and to the device associated with the second electronic message.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 94.0
- Lexical Diversity: 1.88462
- Patent Class: 709.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14736614', '15633091', '15600521', '09884296', '11014561']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.2374581386479786
- 35 USC 102 Novelty (BERT): 0.5489979151644353
- Combined Prediction Score: 0.2686121162996243
- Mean Citation Score: 240.061102
- Max Citation Score: 433.10394
- Similarity Product: 270.80424553375127

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test