PATENT CLAIM ANALYSIS

Application Number: 16027147
Application Type: Utility
Filing Date: 2018-07
Publication Date: 2018-11
Patent Classification: ["705", "014730"]

Abstract:
Systems and methods are provided for discovering advertisements on publisher web pages and for determining whether the advertisements are obscured by other content on the web pages. An advertisement tracking and discovery system may use web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes information associated with detected advertisements, placement pathways by which the advertisements were placed on the publisher web pages, and obscuration information for the detected advertisements. Obscured advertisements that have been detected may be ignored during advertisement tracking and discovery operations or obscuration information may be stored and provided with other advertisement information for the obscured advertisements. The advertisement data may be aggregated and formatted to be provided to a user. The provided data may include advertisement screenshots and web page screenshots containing the advertisements.

Claim (Index 37):
A method, comprising, with advertisement discovery equipment:\n detecting an electronic advertisement included in a web page that has been loaded by a web browser; obtaining, at each of a plurality of pixels within a boundary of the electronic advertisement, a visible element of the web page; obtaining, at each of the plurality of pixels, an expected element of the electronic advertisement; determining, at each of the plurality of pixels, whether the obtained visible element is the same as the obtained expected element; determining an obscuration score for the electronic advertisement based on a number of the plurality of pixels at which the obtained visible element is the same as the obtained expected element; and determining whether to capture a screenshot of the electronic advertisement based on the obscuration score.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 95.0
- Lexical Diversity: 2.19697
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14490536', '16027160', '13527535', '13527558', '15583764']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1075457343005322
- 35 USC 102 Novelty (BERT): 0.5895171994385595
- Combined Prediction Score: 0.1557428808143349
- Mean Citation Score: 341.52293
- Max Citation Score: 545.35077
- Similarity Product: 406.6485018509245

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test