PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 20):
The method of  claim 19 , wherein serving the first interactive advertisement preferentially over the second interactive advertisement to the third computing device during the second time window comprises:\n in response to the first engagement metric exceeding the second engagement metric by more than a threshold offset, discarding the second interactive advertisement from a set of available interactive advertisements available to serve to computing devices in the distributed network of computing devices; and in response to the first engagement metric exceeding the second engagement metric by less than the threshold offset:\n selectively serving the first interactive advertisement to the third computing device in the distributed network of computing devices during the second time window; \n sequentially rendering the set of frames of the first interactive advertisement within a third visual element inserted into a window rendered on the third computing device responsive to a third interaction at the third computing device that moves the third visual element within the window; \n based on the third interaction, generating a third engagement metric for a third user interacting with the first interactive advertisement rendered in the third visual element at the third computing device; \n selectively serving the second interactive advertisement to a fourth computing device in the distributed network of computing devices during the second time window; \n during the second time window, rendering the single frame of the second interactive advertisement within a fourth visual element inserted into a window rendered on the fourth computing device; \n during the second time window, animating the single frame responsive to a fourth interaction at the fourth computing device that moves the fourth visual element within the window; \n based on the fourth interaction, generating a fourth engagement metric for a fourth user interacting with the second interactive advertisement rendered in the fourth visual element at the fourth computing device; and \n in response to the third engagement metric exceeding the fourth engagement metric:\n converging on a high-engagement advertisement format for the static asset corresponding to the first advertisement format based on the first engagement metric and the third engagement metric; and \n identifying the second advertisement format as a low-engagement advertisement format for the static asset based on the second engagement metric and fourth engagement metric.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1156097393174957
- 35 USC 102 Novelty (BERT): 0.5033650165802888
- Combined Prediction Score: 0.154385267043775
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 139.12644852260593

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test