PATENT CLAIM ANALYSIS

Application Number: 15873561
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-11
Patent Classification: ["725", "035000"]

Abstract:
A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

Claim (Index 1):
A method comprising:\n receiving, by a computing device, a request for a program; identifying a plurality of sponsors, each associated with a fractional sponsorship of the program, wherein the fractional sponsorship corresponds to a predetermined percentage of an audience for the program; selecting at least one sponsor of the plurality of sponsors to sponsor the program based at least in part on a demographic data associated with the request for the program; generating, by the computing device, a modified program comprising the program and at least one content item having an association with the at least one sponsor; and transmitting the modified program.

Metadata:
- Claim Count in Document: 1.0
- Percentile: 86.0
- Lexical Diversity: 2.36364
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14819718', '10701895', '15297841', '14716774', '14716737']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4169361197570093
- 35 USC 102 Novelty (BERT): 0.5459484352378319
- Combined Prediction Score: 0.4298373513050915
- Mean Citation Score: 276.05285
- Max Citation Score: 385.3215
- Similarity Product: 364.5588709039092

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test