PATENT CLAIM ANALYSIS

Application Number: 16353550
Application Type: Utility
Filing Date: 2019-03
Publication Date: 2019-09
Patent Classification: ["705", "014710"]

Abstract:
Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.

Claim (Index 18):
The method of  claim 6 , further comprising:\n (I) dynamically identifying, by the one or more computers, actions performed on the one or more observed personal devices in direct response to a call to action in the digital advertising creative displayed on the non-personal digital device, wherein the step of dynamically identifying comprises:\n (i) receiving, at the one or more computers, from at least one of the one or more observed personal electronic devices, an indication that a direct response to the call-to-action was performed; \n (ii) retrieving, by the one or more computers, at least one of an associated advertisement auction identifier, an associated digital advertising campaign identifier, or an associated digital advertising creative identifier by matching against attributes of the call-to-action response; \n (iii) appending, by the one or more computers, (a) the actual device-specific advertising identifier associated with the at least one of the one or more observed personal electronic devices and (b) the at least one of the associated advertisement auction identifier, the associated digital advertising campaign identifier, or the associated digital advertising creative identifier, to the extracted one or more click trackers; \n (iv) performing, by the one or more computers, a virtual consumer action using the extracted one or more click trackers as appended, to allow the winning digital ad buying system to track an event corresponding to the direct response to the call-to-action; and \n (v) in association with performance of the virtual consumer action, triggering the one or more click trackers with the appended device-specific advertising identifiers and the at least one of the associated advertisement auction identifier, the associated digital advertising campaign identifier, or the associated digital advertising creative identifier, so as to register the virtual consumer action in the winning digital ad buying system.

Metadata:
- Claim Count in Document: 31.0
- Percentile: 99.0
- Lexical Diversity: 1.29412
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['12718000', '13076276', '14941329', '12986985', '13185236']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1105354710930344
- 35 USC 102 Novelty (BERT): 0.5246319061302558
- Combined Prediction Score: 0.1519451145967566
- Mean Citation Score: 297.269154
- Max Citation Score: 321.4031700000001
- Similarity Product: 213.41253967073865

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 0
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test