PATENT CLAIM ANALYSIS

Application Number: 16191945
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-03
Patent Classification: ["709", "219000"]

Abstract:
Systems and methods for providing third-party content can include a data processing system receiving criteria defining online activities of an online activity type related to a product or service context from a computing device of a third-party content provider. The data processing system can identify a cluster of client devices based on the defined online activities, and determine a subset of keywords associated with the defined online activities and the identified cluster of client devices. The data processing system can determine a performance metric of the subset of keywords based on the cluster of client devices, and provide the subset of keywords and the performance metric to the computing device. The data processing system can receive from the computing device a parameter value of a first keyword of the subset of keywords to use in selecting content items of the third-party content provider associated with the first keyword.

Claim (Index 1):
A system to optimize exchange of data used for third-party content selection, comprising:\n a data processing system having a keyword selection component, a keyword performance component, and a historic online activity database: the keyword selection component identifies, based on data stored in the historic online activity database, a cluster of client devices that previously performed a plurality of online activities of an online activity type in relation to a product or service context; the keyword selection component determines, based on the data stored in the historic online activity database, from a plurality of keywords, a subset of keywords associated with the plurality of online activities of the online activity type that the cluster of client devices performed in relation to the product or service context; the keyword performance component determines a performance metric of the subset of keywords based on the plurality of online activities of the online activity type that the cluster of client devices performed in relation to the product or service context; and the keyword selection component transmits, to a computing device of a third-party content provider, the subset of keywords and the performance metric; wherein a parameter value determined for a first keyword of the subset of keywords based on the performance metric is used to select a content item of the third-party content provider associated with the product or service context responsive to a request for third-party content, the request for third-party content indicative of the first keyword, the selected content item configured for display on a client device.

Metadata:
- Claim Count in Document: 59.0
- Percentile: 98.0
- Lexical Diversity: 2.52459
- Patent Class: 709.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15403990', '15720733', '14485164', '15586009', '13917094']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.2680425608767083
- 35 USC 102 Novelty (BERT): 0.5595256619597673
- Combined Prediction Score: 0.2971908709850142
- Mean Citation Score: 259.48277199999995
- Max Citation Score: 434.00693
- Similarity Product: 429.066190632124

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test