PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 3):
The method of  claim 1 :\n wherein accessing the static asset comprises accessing the static asset comprising the set of objects defining a set of discrete text blocks in the static asset; wherein generating the set of frames comprises:\n generating a first frame in the set of frames comprising the static asset; and \n generate a subset of frames succeeding the first frame in the set of frames, each frame in the subset of frames comprising a particular text block in the set of discrete text blocks; \n further comprising compiling the set of frames into a horizontal carousel rendered within the visual element; and wherein sequentially rendering the set of frames according to the order responsive to the interaction at the visual element comprises sequentially indexing through frames in the set of frames in the horizontal carousel rendered in the visual element according to the order in response to the horizontal scroll event applied over the visual element shifts frames in the set of frames horizontally across the window.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.105698408655447
- 35 USC 102 Novelty (BERT): 0.482121298116307
- Combined Prediction Score: 0.143340697601533
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 176.214823317585

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test