PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 17):
The method of  claim 16 :\n wherein detecting a focal point within the static asset comprises detecting a primary face within the static asset; wherein rendering the single frame in the visual element in response to a scroll event that moves the visual element into view in the window comprises:\n arranging a crop area over the single frame, an aspect ratio of the crop area proportional to an aspect ratio of the single frame; and \n rendering contents of the crop area within the visual element arranged proximal a top of the window; \n wherein zooming into the focal point of the single frame comprises:\n defining a first zoom ratio based on a distance of the visual element from the top of the window; \n reducing dimensions of the crop area arranged over the single frame by the first zoom ratio, the crop area centered over the primary face; and \n rendering contents of the crop area to fill one of a height or a width of the visual element.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1153658668914629
- 35 USC 102 Novelty (BERT): 0.5058635976365989
- Combined Prediction Score: 0.1544156399659765
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 134.2367412204361

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test