PATENT CLAIM ANALYSIS

Application Number: 15985634
Application Type: Utility
Filing Date: 2018-05
Publication Date: 2018-09
Patent Classification: ["725", "034000"]

Abstract:
The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.

Claim (Index 7):
A method of optimizing an advertising campaign across a plurality of devices accessible to a consumer, the method comprising:\n determining that the consumer is a member of a target audience; identifying a first and second device accessible to the consumer, wherein the first and second device comprise a TV and a mobile device; receiving instructions for purchase of slots for a first and second item of advertising content on the first and second devices, consistent with an advertising budget and the target audience; bidding on slots for placement of the first and second items of advertising content, wherein the bidding relies on information about the likely success of a bid based on at least the consumer's location, and the time of day; in the event of successful bids on the first and second items of content, causing a first media conduit to deliver the first item of advertising content to the first device; and causing a second media conduit to deliver the second item of advertising content to the second device; receiving feedback on the consumer's response to the first and second items of content; and using the feedback to instruct purchase of further slots for the first and second items of advertising content.

Metadata:
- Claim Count in Document: 17.0
- Percentile: 93.0
- Lexical Diversity: 1.35484
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15219262', '15421243', '15219264', '15219268', '15219259']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5281569677597622
- 35 USC 102 Novelty (BERT): 0.5418418512806897
- Combined Prediction Score: 0.529525456111855
- Mean Citation Score: 367.542224
- Max Citation Score: 410.95898
- Similarity Product: 296.1987232432604

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test