PATENT CLAIM ANALYSIS

Application Number: 16042982
Application Type: Utility
Filing Date: 2018-07
Publication Date: 2019-02
Patent Classification: ["725", "034000"]

Abstract:
Methods and apparatus for generating and delivering selected primary content and contextually-related, targeted secondary content to users of a network. In an exemplary embodiment, the network comprises a packet-switched data (e.g., IP) network such as the Internet, and the primary content comprises video or media clips that are user-selectable via a network site or web page. The primary content carries with it descriptive metadata that is accessed by a distribution server and forwarded to a secondary content source. The secondary content source (or its proxy) utilizes the metadata to identify and return contextually-related secondary content such as advertising links. This secondary content is then presented to the user in conjunction with the primary content, such as in a common display window and in a seamless fashion, thereby avoiding distractions to the user associated with generating ancillary windows or other display mechanisms, and providing the user with highly relevant secondary content choices.

Claim (Index 43):
In a digital content delivery network comprising server apparatus and a computerized client device in data communication therewith, a method of providing primary digital content and contextually-related secondary digital content to the computerized client device via the digital content delivery network, the method comprising:\n generating, via the server apparatus, a cryptographic hash for providing an anonymized identification of the computerized client device; collecting, via the server apparatus, a plurality of anonymized user data associated with the cryptographic hash, the plurality of anonymized user data comprising one or more of historical user activity data or user profile data; receiving, at the server apparatus as sent from the computerized client device, data indicative of a user request for the primary digital content; based at least in part on the data indicative of the user request for the primary digital content:\n accessing the plurality of anonymized user data; \n accessing metadata associated with the primary digital content; and \n automatically generating a search string based at least on the metadata associated with the primary digital content and the plurality of anonymized user data; \n providing the search string to a computerized search entity for a search of a database of secondary digital content, the search producing a plurality of contextually-related secondary digital content elements which have each been evaluated to bear a prescribed relationship to at least one of the metadata associated with the primary digital content or the plurality of anonymized user data; and enabling delivery, via the digital content delivery network, of the primary digital content and at least one of the plurality of contextually-related secondary digital content elements to the computerized client device, thereby enabling display of the primary digital content and the contextually-related secondary digital content on a display device associated with the computerized client device.

Metadata:
- Claim Count in Document: 29.0
- Percentile: 95.0
- Lexical Diversity: 1.89773
- Patent Class: 725.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15069832', '11198620', '14462300', '12284757', '14754226']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.5148049171266824
- 35 USC 102 Novelty (BERT): 0.5447791221449105
- Combined Prediction Score: 0.5178023376285052
- Mean Citation Score: 311.549892
- Max Citation Score: 409.16754
- Similarity Product: 342.2376939877796

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test