PATENT CLAIM ANALYSIS

Application Number: 16164645
Application Type: Utility
Filing Date: 2018-10
Publication Date: 2019-04
Patent Classification: ["725", "034000"]

Abstract:
A system and method are described to enable advertisers to deliver dynamic targeted commercials during standard televised broadcasts based on a viewer's interest using the viewer's Internet browsing/shopping/searching history. The viewer's Internet browsing/shopping/searching history is made available through devices the user uses such as a mobile device, desktop, laptop, or other Internet enabled device in the home or office. The browsing data is collected and uploaded to an ad server, which data is aggregated, analyzed, and associated with a relevant promotion. From here the data is fed back to a cable or satellite provider ad server to deliver a targeted commercial ad to the user during an allocated spot within a commercial break of a program being watched on TV.

Claim (Index 13):
The system defined by  claim 12  wherein said update of said existing user profile comprises pulling said user profile from a user profile database, and updating said existing user profile based on information provided by said publisher ad server and said collected cookies.

Metadata:
- Claim Count in Document: 9.0
- Percentile: 97.0
- Lexical Diversity: 1.64198
- Patent Class: 725.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['13543871', '13712919', '14293637', '12131798', '13593281']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.4086804341084141
- 35 USC 102 Novelty (BERT): 0.5187543284698175
- Combined Prediction Score: 0.4196878235445545
- Mean Citation Score: 183.981842
- Max Citation Score: 191.15912
- Similarity Product: 100.22855101618768

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test