PATENT CLAIM ANALYSIS

Application Number: 16265189
Application Type: Utility
Filing Date: 2019-02
Publication Date: 2019-05
Patent Classification: ["705", "014730"]

Abstract:
A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Claim (Index 27):
A system for providing advertisements on computing devices, the system comprising:\n a client device comprising a processor executing an application, and a network interface, the network interface configured to: receive a first creative to be displayed with content from a first content source, the first creative comprising instructions for morphing the first creative from a first display format to a second display format, and pre-fetch second content from a second content source different than the first content source; wherein the application is configured to:\n render the content of the first content source, the first creative in the first display format as a first element of the first content source having a visible state, and the second content in the second display format of the first creative as a second element of the first content source having a non-visible state, \n receive an input to morph the first creative from the first display format to the second display format, \n dynamically modify, based on the input, the second element of the first content source to a visible state and the first element of the first content source to the non-visible state, and \n display, within the first content source, the second content in the second display format of the first creative.

Metadata:
- Claim Count in Document: 32.0
- Percentile: 99.0
- Lexical Diversity: 1.83333
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['14465089', '10748681', '16184700', '11360015', '12242645']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.119147221927788
- 35 USC 102 Novelty (BERT): 0.5450020836861353
- Combined Prediction Score: 0.1617327081036227
- Mean Citation Score: 229.600172
- Max Citation Score: 309.71213
- Similarity Product: 260.536339943825

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test