PATENT CLAIM ANALYSIS

Application Number: 16379235
Application Type: Utility
Filing Date: 2019-04
Publication Date: 2019-10
Patent Classification: ["705", "014480"]

Abstract:
An advertising system includes at least one source of dynamic data (e.g., weather, sport scores, airline prices/availability . . . ) and an advertisement (e.g., an advertisement for a product or service). Software running on a processor receives the dynamic data from the at least one source of dynamic data, analyzes the dynamic data as related to the advertisement, and determines a priority for the advertisement. The software then controls placement of the advertisement based upon the priority. In some embodiments, the advertisement is modified based upon the dynamic data and/or includes some part of the dynamic data.

Claim (Index 18):
The program instructions tangibly embodied in the non-transitory storage medium of  claim 16 , wherein the computer readable instructions executed by the processor causing the computer to control the frequency of presentation of the advertisement based upon the priority control the frequency of presentation of the advertisement by controlling a budget for placement of the advertisement.

Metadata:
- Claim Count in Document: 8.0
- Percentile: 100.0
- Lexical Diversity: 2.0
- Patent Class: 705.0
- Transitional Phrase Type: none
- Component Type: 0
- Foreign Priority: False
- Related Applications: ['10956557', '12127731', '13051348', '13836870', '12329391']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1143684308112581
- 35 USC 102 Novelty (BERT): 0.5025627192159005
- Combined Prediction Score: 0.1531878596517224
- Mean Citation Score: 262.236864
- Max Citation Score: 272.68298
- Similarity Product: 227.9676915912712

Labels:
- Claim Label 101: 0
- Claim Label 102: 0
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test