PATENT CLAIM ANALYSIS

Application Number: 15872688
Application Type: Utility
Filing Date: 2018-01
Publication Date: 2018-07
Patent Classification: ["705", "014610"]

Abstract:
One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Claim (Index 2):
The method of  claim 1 :\n wherein extracting the set of objects from the static asset comprises:\n serving the static asset to a third-party image feature extractor; and \n at the first computing device, receiving the set of objects comprising a set of discrete text blocks, a set of colors, and a set of characteristics of advertising content in the static asset; \n further comprising selecting an advertisement format from a set of advertisement formats based on the set of characteristics of advertising content in the static asset, the advertisement format defining animation of visual content within the visual element responsive to a change of position of the visual element within the window; and wherein sequentially rendering the set of frames comprises rendering the set of frames in the visual element according to the advertisement format.

Metadata:
- Claim Count in Document: 50.0
- Percentile: 86.0
- Lexical Diversity: 2.22222
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15217879', '15816833', '15806735', '12586057', '13013565']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1056885305350124
- 35 USC 102 Novelty (BERT): 0.4822306247977734
- Combined Prediction Score: 0.1433427399612885
- Mean Citation Score: 178.796722
- Max Citation Score: 224.34224
- Similarity Product: 176.00067330761908

Labels:
- Claim Label 101: 1
- Claim Label 102: 1
- Claim Label 103: 0
- Claim Label 112: 1
- Combined Label: 1
- Label 101 Adjusted: 1

Dataset: test