PATENT CLAIM ANALYSIS

Application Number: 16190246
Application Type: Utility
Filing Date: 2018-11
Publication Date: 2019-04
Patent Classification: ["705", "014520"]

Abstract:
A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

Claim (Index 20):
A method of serving digital content to a web page that is displayed on a client electronic device, comprising:\n by a server:\n receiving a service request for a web page from a client electronic device, wherein the service request includes a service address; \n serving the web page to the client device at the service address, wherein the web page includes an insertion field that is located at a position on the web page; \n obtaining a viewability score for the insertion field, wherein the viewability score comprises a measurement of the viewability of the insertion field from previously-served instances of the web page; \n querying a data store of digital content items and selecting, from the data store, a digital content item targeting a viewability parameter that is consistent with the viewability score for the insertion field; and \n serving the selected digital content item to the client electronic device via the insertion field of the web page.

Metadata:
- Claim Count in Document: 56.0
- Percentile: 98.0
- Lexical Diversity: 1.51786
- Patent Class: 705.0
- Transitional Phrase Type: open
- Component Type: 1
- Foreign Priority: False
- Related Applications: ['15634294', '14084568', '14716241', '14461265', '12793920']

Analysis Scores:
- 35 USC 101 Eligibility (BERT): 0.1056793840171474
- 35 USC 102 Novelty (BERT): 0.5444945849539496
- Combined Prediction Score: 0.1495609041108276
- Mean Citation Score: 231.840494
- Max Citation Score: 406.52243
- Similarity Product: 335.3032438281428

Labels:
- Claim Label 101: 0
- Claim Label 102: 1
- Claim Label 103: 1
- Claim Label 112: 1
- Combined Label: 0
- Label 101 Adjusted: 0

Dataset: test