Patent Document ID: 8136028
Application ID: 11701623
Patent Status: 1

Claim One:
1. A computer based method for providing viewers of a digital image with information about certain objects and scenes displayed within identifiable areas of the digital image, wherein the identifiable areas comprise less than the entire digital image, the method comprising: (a) associating pre-stored product information hyperlinks with corresponding identifiable areas in the digital image to produce a customized digital image, by identifying and linking the product information links with the corresponding identifiable areas, comprising: i. identifying specific objects and scenes of interest in the digital image; ii. circumscribing an area around each identified object and scene of interest; iii. receiving descriptive text from a user describing said identified specific objects and scenes of interest in at least one of said circumscribed areas; iv. extracting one or more keywords from the descriptive text received from the user; v. searching an existing data-store comprised of a plurality of records, each record comprising one or more keywords and at least one associated product information hyperlink to identify relevant product information hyperlinks from the existing data-store based on a keyword match between the one or more extracted keywords and the keywords in the existing data-store; vi. linking the identified product information hyperlinks with said corresponding identifiable areas in the digital image, to thereby form an association; (b) displaying the customized digital image to a viewer, the customized digital image including the identified product information links associated with said corresponding identifiable areas of the digital image; (c) receiving, from the user, a selection of a given associated product information hyperlink in said digital image, selected in association with a given corresponding area in the digital image; (d) retrieving information, from an address included in said selected product information hyperlink that identifies a location of content on an electronic network; and (e) displaying said retrieved information to the viewer.