Patent Document ID: 10165315
Application ID: 15295640
Patent Status: 1

Claim One:
1. A method, comprising: at a predictive modeling server: inputting a target program for acquisition by a first broadcast entity into a prediction model, wherein the target program has historical viewer ship data on a second broadcast entity, wherein the prediction model is based on a plurality of television acquisition performance predictors, wherein the television acquisition performance predictors are based on an audience similarity value, an audience viewing behavior, and a program similarity value, the audience similarity value indicating how similar characteristics of a first audience associated with the first broadcast entity is to characteristics of a second audience associated with the second broadcast entity, the audience viewing behavior indicating viewing statistics of the first audience for historical programs broadcast by the first broadcast entity, the program similarity value indicating how similar the target program is to the historical programs based on the audience viewing behavior; and generating a recommendation as to whether the target program should be acquired by the first broadcast entity for broadcasting by the first broadcast entity, the recommendation based on an expected viewership by the first audience using the historical viewership data based on the prediction model and the plurality of television acquisition performance predictors.