Patent Document ID: 9325751
Application ID: 13688020
Patent Status: 1

Claim One:
1. A method comprising: storing associations between a plurality of objects and a plurality of users in a social networking system; identifying a target user of the social networking system; identifying objects associated with the target user based on the stored associations; retrieving an influence metric associated with each of the identified objects, each influence metric identifying the influence of an associated object on a plurality of users associated with the object based on actions performed by the plurality of users related to the associated object and based on an amount of time since each action was performed such that an influence metric is weighted more heavily by a first action than by a second action, the first action performed more recently than the second action; generating, by a hardware processor, a relevance metric for the target user based on an aggregation of the retrieved influence metrics, the relevance metric describing an aggregated relevance of the identified objects with which the target user is associated in the social networking system; selecting content for presentation based on an influence metric associated with the selected content; selecting the target user from the plurality of users based on the relevance metric for the target user; and presenting the selected content to the target user as a story in a social networking system newsfeed interface at a location within the newsfeed interface based on the influence metric associated with the selected content, the newsfeed interface displaying stories ordered based on influence metrics associated with objects associated with the stories.