Patent Document ID: 8156005
Application ID: 12206864
Patent Status: 1

Claim One:
1. A system, comprising: a processor; a message receiving module to receive short messaging service (SMS) message data, wherein the SMS message data is received from a sender via a user interface associated with a particular website, and wherein the SMS message data is to be delivered to a recipient; an advertisement selection module executable by the processor to: identify data associated with an advertisement campaign, wherein the data includes at least one of a characteristic of the recipient, a characteristic of the sender, and a characteristic of the SMS message data; determine whether the sender is classified as a frequent message sender based on a comparison of a total number of messages previously sent by the sender to a threshold number of messages; determine whether the sender is classified as a frequent visitor to the particular website based on a comparison of a total number of previous visits to the particular website by the sender to a threshold number of website visits; select an advertisement based on the identified data, based on whether the sender is classified as a frequent message sender, based on whether the sender is classified as a frequent visitor to the particular website, and based on at least a portion of the SMS message data; and add the sender to an autoresponder cycle, wherein the autoresponder cycle results in presentation of a sequence of other advertisements to the sender, wherein the sequence is determined based at least in part on whether the sender is classified as a frequent message sender; a message delivery module to send an SMS message to the recipient, wherein the SMS message includes the SMS message data; and an advertisement delivery module to send the selected advertisement to the sender.