Patent Document ID: 9705963
Application ID: 13630035
Patent Status: 1

Claim One:
1. A computer-implemented method for evaluating an online entity presence, the method comprising: obtaining through an application programming interface a set of social media information for at least one law firm entity, said application programming interface comprising at least one point of interaction with a social media network and a non-social media network; calculating automatically, according to a set of computer readable program instructions executable by a processor, a social media measurement, the social media measurement associated with the set of social media information, the social media measurement comprising at least a network percentage, the network percentage associated with one or more goal profiles and one or more law firm profiles, a given goal profile comprising a social media network activity goal value for the social media network and a given law firm profile comprising the number of social media network activity for the social media network for the law firm entity; obtaining through the application programming interface a set of online profile information for the at least one law firm entity, the set of online profile information associated with one or more non-social media online profiles, the non-social media online profiles comprising in part of non-user generated content or social media activities; calculating, according to a set of computer readable program instructions executable by the processor, an online profile measurement, the online profile measurement associated with the set of online profile information, the online profile measurement comprising at least an overall non-social media score, the overall non-social media score comprising a non-social media percentage, the non-social media percentage comprising the number of on-line profile populated over a total number of on-line profiles; calculating, according to a set of computer readable program instructions executable by the processor, a reach value, the reach value associated with the social media measurement and the online profile measurement; presenting a reach score to a user, the reach score associated with the reach value; evaluating the reach score to determine whether a minimum number of social media profiles has been satisfied; and adding one or more additional social media profiles if the minimum number of social media profiles has not been satisfied.