Patent Document ID: 8694362
Application ID: 13424373
Patent Status: 1

Claim One:
1. A campaign creation system, comprising: a server and storage; wherein the server is configured to: obtain source data describing a plurality of landing pages, where the landing pages include information describing a plurality of offers; obtain a list of initial keywords, where the keywords in the initial list of keywords comprise keyword components; build a taxonomy based on the source data and the initial list of keywords, where the taxonomy uniquely maps the plurality of landing pages to categories and attributes and maps the keyword components to the categories and attributes; specify target concepts based on combinations of keyword components from the initial keywords, where each target concept has a specific set of categories and attributes within the taxonomy defined based upon the different categories and attributes of the keyword components that are combined to form the target concept; identify a plurality of offer concepts based on the information describing the plurality of offers, where each offer concept is a specific set of categories and attributes within the taxonomy identified using the information describing the offer in the source data describing the plurality of landing pages; match target concepts to relevant offer concepts within the plurality of concepts based on the specific sets of categories and attributes within the taxonomy of the target and offer concepts; once a specific offer concept is matched as relevant to a specific target concept, identify one or more of the plurality of landing pages that are relevant to the specific target concept based on the attributes within the taxonomy of the specific relevant offer concept; generate one or more anticipated creatives based on the specific sets of categories and attributes of the relevant offer concepts; generate adgroups comprising: at least one of the one or more anticipated creatives targeted toward at least one keyword identified based on the specific target concept matched to the specific relevant offer concept used to generate the anticipated creative; and at least one of the landing pages identified as relevant to the specific target concept based on the attributes in the taxonomy of the specific relevant offer concept; deploy the adgroups to a search engine provider, where the search engine provider is configured to present one or more of the anticipated creatives from the uploaded adgroups in response to one or more search keywords received using the search engine provider.