Patent Document ID: 20130132391
Application ID: 13734723
Patent Status: 0

Claim One:
1. A method, comprising: assembling, via a processor, an input data set based on performance data of delivered invitational content with respect to known contexts, content similarity data for the delivered invitational content, and context similarity data for the known contexts; identifying clusters in the input data set, each of the clusters associating at least one of the delivered invitational content and at least one of the known contexts; generating first rank values for the clusters with respect to at least one of the delivered invitational content and second rank values for the clusters with respect to at least one of the known contexts; and storing a dataset for a database, the dataset comprising at least the delivered invitational content, the known contexts, the identified clusters, the first rank values, the second rank values, content metadata for the delivered invitational content, and context metadata for the known contexts.