Patent Document ID: 7533406
Application ID: 10262030
Patent Status: 1

Claim One:
1. In a television entertainment system, a method for substantially reducing an amount of bandwidth used to deliver broadcast data, the method comprising: identifying at a cable head-end, for reuse during transcoding operations at the cable head-end, substantially similar layers across multiple pages of Web content, wherein layers comprise at least one of a plurality of layer types, wherein the plurality of layer types includes at least a background layer type, an image layer type, and a text layer type; and transcoding, at the cable head-end, the multiple pages of Web content into an interactive program comprising multiple video components, the multiple pages of Web content being transcoded such that a layer that is similar across multiple ones of the pages is not encoded into a respective video component for each similar occurrence of the layer, the layer and all other similar layers being represented in the interactive program with a single still of the video components and metadata; wherein along a stream of still images, the interactive program includes corresponding metadata, wherein the metadata provides an interaction model for navigating the multiple pages of Web content which have been transcoded into the interactive program comprising multiple video components, the metadata identifies client presentation layout characteristics of the video components, and wherein transcoding further comprises, for a page of the pages: (a) extracting text from a layer of the lavers; (b) encoding the text into the metadata; and (c) rendering the layer as a bitmap that does not include the text; and wherein the interaction model facilitates interaction via a subscriber terminal without the need for a web browser.