Patent Document ID: 10083459
Application ID: 14501821
Patent Status: 1

Claim One:
1. A computer-implemented method to reduce a media selection error for a product of interest, comprising: (a) identifying, by executing an instruction with a processor, households from a measurement sample for which the product of interest was purchased, the measurement sample retrieved from a panelist consumption database via a network; (b) reducing the media selection error by executing an instruction with the processor to calculate first consumption factors for corresponding ones of the households based on a first consumption total of the product of interest for the corresponding ones of the households for which the product of interest was purchased and corresponding household weights, the first consumption factors not restricted by targeted demographics; (c) selecting, by executing an instruction with the processor, first media; (d) calculating, by executing an instruction with the processor, a first rating value indicative of a relevance of the product of interest to the first media based on a ratio of (1) a mathematical product of the first consumption factors for the corresponding ones of the households and viewing minutes of the first media for the corresponding ones of the households and (2) a mathematical product of second consumption factors of the measurement sample and total viewing minutes of the first media by all households of the measurement sample, the second consumption factors indicative of a second consumption total of the product of interest for all households of the measurement sample; (e) repeating, by executing an instruction with the processor, (c) and (d) for second media, the second media associated with a second rating value; (f) causing a selection of the first media or the second media without erroneous discretion, by executing an instruction with the processor, based on ranking the first and second rating values of the first and second media for the product of interest; and (g) generating, by executing an instruction with the processor, an overall rating index associated with the first media based on a sum total of respective first and second rating values from the corresponding ones of the households, the overall rating index to facilitate a relative rank of the first media with the second media.