Patent Document ID: 9076149
Application ID: 12135092
Patent Status: 1

Claim One:
1. A shopper view tracking device, comprising: a camera configured to be coupled with a head of a shopper and configured to move with the head of the shopper while the shopper moves along a shopper path in a shopping environment, the camera further being configured to capture one or more images in a field of view of the camera as captured image data; an analysis computing device configured to receive the captured image data; a first transceiver coupled with the camera and configured to transmit the captured image data, and a second transceiver coupled with the analysis computing device configured to receive the transmitted captured image data; and an analysis program stored in memory of and executable by the analysis computing device and configured to: determine an estimated shopper field of view within the field of view of the camera without determining an actual field of view of the shopper, the estimated shopper field of view having a boundary formed in the shape of an ellipse that is calculated to represent a probability of the shopper having an actual measured focal point that occurs within the boundary without measuring the actual measured focal point of the shopper, the probability based on a statistical average focal point and probable field of focus data that has been derived from studies involving actual eye measurement of groups of users; display the estimated shopper field of view superimposed on the one or more images in the captured image data; and impute a path of movement of the shopper while the shopper moves about a store by using the captured image data and one or more image recognition technologies; wherein the analysis program is further configured to generate an output including statistical measures based on one or more predetermined events that occur within the estimated field of view.