Patent Document ID: 20080201203
Application ID: 11971809
Patent Status: 0

Claim One:
1. A lead distribution system, comprising: a lead received from a lead source, the lead providing information about a consumer who may be interested in making a purchase; a cost score that is based at least in part on an actual cost to purchase the lead, wherein the cost score is further based in part on one or more business considerations associated with the lead source; a scoring engine that calculates a margin score for each of a set of destinations that are willing to purchase the lead, the margin score calculated as the difference between a revenue score assigned to each of the destinations and the cost score of the lead, wherein the revenue score for each destination is based at least in part on an actual price offered by the destination for purchase of the lead, and wherein the revenue score is further based in part on one or more business considerations associated with the destination; and a destination selection engine that selects one or more destinations to which to distribute the lead, wherein the selection is based at least in part on the margin scores.