Patent Document ID: 7930199
Application ID: 11491535
Patent Status: 1

Claim One:
1. A method of reporting consumer reaction to a stimulus, comprising: (a) receiving a visual recording stored on a computer-readable storage medium of facial expressions and a recording of eye positions of a human subject during a time period of exposure to a business stimulus, the recording having a chronological sequence of recorded facial expressions and a chronological sequence of eye positions of the human subject; (b) generating, from the recording of eye positions, at least one gaze fixation, each of the at least one gaze fixations relating to an eye position of the subject, a corresponding visual portion of the stimulus, and a corresponding fixation time during the time period; (c) using a processor executing computer-executable program code to access the computer-readable storage medium and code recorded facial expressions stored thereon to at least one emotion for each fixation time; and (d) associating an emotion with at least one of the particular gaze fixation and the visual portion of the stimulus corresponding to the particular gaze fixation based on the at least one emotion associated with the fixation time for the particular gaze fixation.