Patent Document ID: 7593868
Application ID: 10767123
Patent Status: 1

Claim One:
1. A method, comprising: receiving, at a user device, advertising information from a remote advertising controller, along with an advertising rule, default location information, and time delay information associated with the advertising information; locally determining at the user device contextual information associated with remote information being accessed by a user; locally determining at the user device that the advertising information is to be provided based on (i) the determined contextual information, (ii) supplemental information associated with the user, and (iii) the advertising rule; locally and dynamically calculating, by the user device, an adjusted screen display position, wherein a user screen display comprises a two-dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis; and providing, after a delay indicated by the time delay information, the determined advertising information from the user device to the user via the screen display at the adjusted screen display position.