Patent Document ID: 5436830
Application ID: 08011867
Patent Status: 1

Claim One:
1. A process for using a computer to elicit, organize, and link different forms of data to automatically generate and present a consensus map, comprising: a) establishing a series of baseline images in a first file in computer memory relating to a research topic; b) sorting of the baseline images into groups by a consumer, each of the groups having similar qualities; c) eliciting and storing sensory and emotional perceptions from the consumer regarding the research topic; d) eliciting and storing constructs from the consumer using an interview procedure; e) eliciting and storing of a baseline image from the consumer that correlates closest with the research topic; f) eliciting and storing of additional images from the consumer that correlate closest with the research topic; g) eliciting and storing of opposite images from the consumer that represent ideas opposite ideas represented by the research topic; h) automatically generating a graphical representation of relationships among the stored images and constructs; i) deriving a consensus map from a plurality of said graphical representations, each of said plurality of graphical representations being based on images and constructs of a different one of a plurality of consumers; and j) visually presenting the consensus map.