Patent Document

TECHNICAL FIELD  
         [0001]    The present invention is generally related to the field of digital publishing and, more particularly, is related to a system and method for tracking placement and usage of content in a publication.  
         BACKGROUND OF THE INVENTION  
         [0002]    In the mid 1400&#39;s, Johann Gutenberg revolutionized how information is disseminated through his invention of the movable type press. With the publication of the Mazarin Bible, documents which were once held in the exclusive domain of a chosen few were now widely available to the masses. Nearly 550 years later, the mass media revolution that Gutenburg started is alive and well, complete with newspapers such as the New York Times and the Washington Post, magazines such as Newsweek and Sports Illustrated, and literally thousands upon thousands of other lesser known publications.  
           [0003]    While these thousands of publications cover a wide range of interests, from news to sports to fashion to model rocketry, they have one thing in common in that they are intended to be read by a mass market. Unlike the pre-Gutenberg days, where a document would literally be read by only one person or a very small number of people, it is not economically viable for today&#39;s publications to have such a small readership, due at least in part to high marketing, production and distribution costs. In fact, many of today&#39;s publications are funded to a very large extent by the advertising contained within them. These advertisers are attracted to publications that can consistently deliver a large, reliable audience of consumers that will be exposed to their advertising.  
           [0004]    While this mass market publication model has worked well for hundreds of years, it is not without its problems. One such problem is that a typical reader of a publication has a wide variety of interests, and no single mass market publication will be able to satisfy all these interests. For example, a reader who is interested in international news, golf, fly fishing, genealogy, and computers may have to subscribe to several different publications to satisfy these interests. Of course, since these publications are intended for a mass market, they will also contain a significant amount of material including articles, advertising, and other content that does not hold our reader&#39;s interest. Consequently, our reader will ignore such material and a significant amount of paper is wasted. Advertisers know this, and agree to pay considerably less to mass market magazine or newspaper per 1000 exposures to their ad than they would pay to a direct-mail generator that provides a more specific guarantee that the people exposed to their ad are of a demographic group that will be much more likely to read their ad and be interested in it.  
           [0005]    In addition, it is neither cost-effective nor time effective for most readers to subscribe to and/or read a large number of publications. Generally, the typical reader will only subscribe to a few publications that are of the most interest to them. The reader reduced readership level of the publications our typical reader chooses not to subscribe to, even though he would be interested in at least some of the editorial and advertising content contained inside, means that the publication receives less subscription and advertising revenue than they otherwise would. If many other readers make the same decision, the continued health of the publication may be in jeopardy, and the publication may be forced to go out of business. In fact, many publications do go out of business yearly for failing to attract a sustaining number of advertisers and readers. This occurs even if there are a large number of readers that would be interested in reading their publication, and a corresponding number of advertisers anxious to have these readers exposed to their ads. In general, publications that fail to attract a substantial mass market of people willing to pay for and/or read them cease publication. This is a shame, since many of these publications would enrich the diversity of information available to all readers, and would provide an avenue for lesser known writers and artists to practice their wares.  
           [0006]    In more recent years, a new type of publication has emerged, namely, the personalized publication. Readers of these publications typically sign onto the Internet through their computer or other network capable device, and read the publications online or have the publication downloaded and printed on a printer. These publications are “personalized” in that many allow readers to state personal preferences on what type of material they want to read. Articles, advertising, and other content items are then included in the personalized publication, thus creating a publication that is of specific interest to a specific reader. Often, these personalized electronic publications include advertising in various locations.  
           [0007]    A specific personalized publishing service can now generate thousands if not millions of personalized publications each day. In cases where the provider of the personalized publishing service derives revenue by including advertisements in the personalized publications, the placement of advertisements within a publication may directly effect revenue derived from such use. Specifically, an advertisement that appears on the front page of a publication may derive more revenue than if placed on the last page, etc. Unfortunately, current personalized publishing services do not track the placement of advertisements so that the revenue may be properly calculated.  
         SUMMARY OF THE INVENTION  
         [0008]    In light of the forgoing, the present invention provides for a method, a program embodied in a computer readable medium, and a system for tracking a placement of content in a publication. In one embodiment, for example, the method includes the step of detecting at least one placement tag associated with a content element in a computer system, the content element comprising at least a portion of a content item to be placed in the publication. The method also includes the steps of determining at least one position in the publication at which the content element is placed when the at least one placement tag is detected, and, generating a placement report that logs the at least one position of the content element within the publication.  
           [0009]    Other features and advantages of the present invention will become apparent to a person with ordinary skill in the art in view of the following drawings and detailed description. It is intended that all such additional features and advantages be included herein within the scope of the present invention. 
       
    
    
     BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS  
       [0010]    The invention can be understood with reference to the following drawings. The components in the drawings are not necessarily to scale. Also, in the drawings, like reference numerals designate corresponding parts throughout the several views.  
         [0011]    [0011]FIG. 1 is a block of a publication distribution network according to an aspect of the present invention;  
         [0012]    [0012]FIG. 2 is a block diagram of the operation of the publication distribution network of FIG. 1;  
         [0013]    [0013]FIG. 3 is a drawing of a content item placed in a publication distributed via the publication distribution network of FIG. 1, where the content item includes a content element that comprises at least a portion of the content item;  
         [0014]    [0014]FIG. 4 is a drawing of a placement report that details at least one position of the content element of in the publication distributed via the publication distribution network of FIG. 1; and  
         [0015]    [0015]FIG. 5 is a flow chart of a placement report generator that is executed in a publishing server in the publication distribution network of FIG. 1. 
     
    
     DETAILED DESCRIPTION OF THE INVENTION  
       [0016]    With reference to FIG. 1, shown is a publication distribution network  100  according to an aspect of the present invention. The publication distribution network  100  is employed to distribute a number of publications to a number of clients as will be described. This is done while at the same time, the placement of various content items within these publications is tracked so that such placement may be determined upon future inquiry. In the discussion that follows, first a physical description of the publication distribution network  100  is provided followed by a description of the operation of the publication distribution network  100 .  
         [0017]    The publication distribution network  100  includes a publishing server  103 , a content server  106 , and one or more subscriber clients  109 . The publishing server  103 , content server  106 , and subscriber clients  109  are all coupled to a network  113 . The publishing server  103 , content server  106 , and one or more subscriber clients  109  may be, for example, computer systems or devices with like capability.  
         [0018]    The network  113  includes, for example, the Internet, wide area networks (WANs), local area networks, wireless networks, or other suitable networks, etc., or any combination of two or more such networks. The publishing server  103 , content server  106 , and subscriber clients  109  are coupled to the network  113  to facilitate data communication to and from other devices on the network  113 . In this respect, the publishing server  103 , content server  106 , and subscriber clients  109  may be linked to the network  113  through various devices such as, for example, network cards, modems, routers, or other communications devices.  
         [0019]    The publishing server  103  includes a processor circuit having a processor  123  and a memory  126 , both of which are coupled to a local interface  129 . The local interface  129  may comprise, for example, a data bus with an accompanying control/address bus as can be appreciated by those with ordinary skill in the art. Stored on the memory  126  and executable by the processor  123  are an operating system  133  and a page layout engine  136 . The page layout engine  136  includes a placement report generator  139 . The placement report generator  139  may be, for example, encapsulated in a separate module that is manipulated by the page layout engine  136 , or it may be integrated into the functionality of the page layout engine  136  itself. A more detailed description of the operation of these components will be provided in text that follows. Also stored on the memory  126  and accessible by the processor  123  is a report database  143  having one or more placement reports  146  and a work order database  149  that includes one or more work orders  153 . Alternatively, the report database  143  may comprise a file rather than a database that incorporates the placement reports  146 . Each of the work orders  153  may include a content item reference  156 . Also stored on the memory  126  is a template database  159  having a number of templates  163  and a publication  166  that includes one or more content items  169 . Ultimately, the publication  166  is created by the page layout engine  136  as will be discussed. The use of the various databases and items stored within each database will be described in later text.  
         [0020]    The content server  106  also includes a processor circuit having a processor  173  and a memory  176 , both of which are coupled to a local interface  179 . The local interface  179  may be, for example, a data bus with an accompanying control/address bus as is generally known by those with ordinary skill in the art.  
         [0021]    Stored on the memory  176  and executable by the processor  173  are an operating system  183  and a network server  186 . Stored on the network server  186  are content items  169  that may be served up to the publishing server  103  through the network  113 . Specifically, the content server  106  may operate as a Hypertext Transfer Protocol (HTTP) server and the publishing server  103  may act as an HTTP client as can be appreciated by those with ordinary skill in the art. Also other protocols besides HTTP may be employed.  
         [0022]    The publishing server  103  obtains the content items  169  from the one or more content servers  106  on the network  113  and generates a publication  166  therefrom. This publication  166  is then transmitted to one or more subscriber clients  109  via the network  113 . A further description of the operation of the publication distribution network  100  is provided with reference to FIG. 2.  
         [0023]    Note that the publishing server  103 , content server  106 , and one or more subscriber clients  109  each may include various peripheral devices, such as, for example, a keyboard, keypad, touch pad, touch screen, microphone, scanner, mouse, joystick, or one or more push buttons, etc. Such peripheral devices may also include display devices, indicator lights, speakers, printers, etc. Specific display devices may be, for example, cathode ray tubes (CRTs), liquid crystal display screens, gas plasma-based flat panel displays, or other types of display devices, etc.  
         [0024]    Each of the memories  126  and  176  may include both volatile and nonvolatile memory components. Volatile components are those that do not retain data values upon loss of power. Nonvolatile components are those that retain data upon a loss of power. Thus, each of the memories  126  and  176  may comprise, for example, random access memory (RAM), read-only memory (ROM), hard disk drives, floppy disks accessed via an associated floppy disk drive, compact discs accessed via a compact disc drive, magnetic tapes accessed via an appropriate tape drive, and/or other memory components, or a combination of any two or more of these memory components. In addition, the RAM may comprise, for example, static random access memory (SRAM), dynamic random access memory (DRAM), or magnetic random access memory (MRAM) and other such devices. The ROM may comprise, for example, a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or other like memory device.  
         [0025]    Also, each of the processors  123  and  173  may represent multiple processors and each of the memories  126  and  176  may represent multiple memories that operate in parallel processing circuits, respectively. In such a case, each of the local interfaces  129  and  179  may be an appropriate network that facilitates communication between any two of the multiple processors, between any processor and any of the memories, or between any two of the memories, etc. The processors  123  and  173  may be electrical or optical in nature.  
         [0026]    The operating systems  133  and  183  are executed to control the allocation and usage of hardware resources in the publishing server  103  and the content server  106 , respectively. Specifically, the operating systems  133  and  183  control the allocation and usage of processing time, any peripheral devices, and the memories  126 / 176 , as well as performing other functionality. In this manner, the operating systems  133  and  183  serve as the foundation on which applications depend as is generally known by those with ordinary skill in the art.  
         [0027]    With reference to FIG. 2, shown is a block diagram of what depicts the operation of the publication distribution network  100  (FIG. 1) in generating the publication  166  and in generating the placement reports  146  that indicate the placement of the various content elements within the publications  166 . To begin, a work order  153  is obtained from the work order database  149 . The work order  153  thus keeps a record of the subscriptions that are ultimately fulfilled. The work order includes a number of content item references  156  and a template reference  189 . Thus, the work order  153  generally contains the information needed to generate the publication  166 . In this respect, the content item references  156  may be, for example, uniform resource indicators (URI) that point to a specific content item stored in the content server  106 . The content item references  156  may be to one or more multiple content servers  106 , wherever the content items  169  are stored.  
         [0028]    The template reference  189  refers to a specific template  163  that is stored in the template database  159 . The template  163  includes layout information that is to be employed to create the resulting publication  166 . In particular, to create the publication  166 , the page layout engine  136  “populates” the template  163  with the content items  169  referenced by the work order  153 .  
         [0029]    Although the work order  153  is shown as stored in the work order database  149 , alternatively the work order  153  may be stored in a different device or computer system on the network  113  (FIG. 1). In such case, the work order  153  would be provided to the page layout engine  136  by the respective device. Note that the work order  153  may be applied to the page layout engine  136  according to a predefined schedule or upon request generated by one of the subscriber clients  109  as can be appreciated by those with ordinary skill in the art.  
         [0030]    Once the page layout engine  136  obtains the work order  153 , it proceeds to obtain all of the content items  169  identified by the content item references  156  and the template  163  that is identified by the template reference  189 . Specifically, the content items  169  are obtained from the respective content servers  106 , for example, and the template  163  is obtained from the template database  159 . Note that the content items  169  may also be stored in and obtained from the publishing server  103  (FIG. 1) and the template  189  may be stored in and obtained from other devices coupled to the network  113 .  
         [0031]    Associated with the content item  169  are one or more content elements  193 . Specifically, the content element  193  may comprise any portion of the content item  169  or the content element  193  may be the entire content item  169 . To explain, assume that the content item  169  comprises an article written by a specified author. In this respect, the content element  193  may include the entire article or it may include any portion of the article such as, for example, a number of words in the article itself like the title or other portion. In any event, according to an aspect of the present invention, the one or more positions at which the content element  193  is placed is obtained and recorded for future inquiry. For purposes of facilitating the discussion that follows, it is assumed herein that the content element  193  is the entire article that is contained within the content item  169 , it being understood that the this assumption does not limit the content element  193  to the entire article.  
         [0032]    The content item  169  may also include one or more placement report tags  196 . The placement report tags  196  are associated with the content element  193  of the content item  169 . The placement report tags  196  ultimately trigger the creation of a placement report  146  that includes the position in the publication  166  where the content element  193  was placed by the page layout engine  136 . The placement report tags  196  may be associated with the content element  169  in one of a number of ways. For example, the content element  169  may lie between a pair of related placement report tags  196 . Also, a placement report tag  196  may be included as an attribute of a particular content element  169 , etc.  
         [0033]    Upon receiving the work order  153 , the page layout engine  136  then obtains the corresponding template  163  and all of the associated content items  169  that are specified by the content item references  156  and the template reference  189  in the work order  153 . The page layout engine  136  then proceeds to populate the template  163  with all of the content items  169 . As a result, the publication  166  is created in digital form that is then transmitted to the subscriber client  109  for viewing or printing as is appropriate.  
         [0034]    When the page layout engine  136  encounters one or more placement report tags  196  while populating a respective content item  169  into the publication  166 , then the page layout engine  136  calls the placement report generator  139  to generate a corresponding placement report  146 . In generating the placement report  146 , the placement report generator  136  obtains the one or more locations at which the respective content element  193  is placed in the publication  166  from the page layout engine  136 . This position may be expressed, for example, in terms of rectangular coordinates on the publication  166  or using some other coordinate system. Also, the area populated by the content element  193  may be expressed, for example, in terms of a height and width, etc. In situations where a content element  193  is positioned in multiple locations in one or more columns and on one or more pages of a publication  166 , then the various pages, positions, and areas where portions of the content element  193  are placed may be identified by corresponding sets of coordinates and areas, etc.  
         [0035]    In generating the placement report  146 , the placement report generator  139  first creates an instance of a blank placement report. Then, the position information of the content element  193  in the publication  166  is written to the placement report  146  that is then stored in the placement report database  143  or file, etc. Also, the placement report identifier  199  (FIG. 4) is written to the blank placement report  146  as well as any other information.  
         [0036]    The placement report generator  139  provides additional functionality that is implemented during the course of the operations of the page layout engine  136  in order to generate placement reports  146  that log where respective content items  169  were positioned in the publication  166 . In this manner, a record of placement of respective content items  169  is created and stored in the placement report database  143 . Thereafter, the placement reports  146  may be accessed to determine how often a particular content element  193  was employed, as well as where the content element  193  was employed in the respective publications  166 .  
         [0037]    With respect to FIG. 3, shown is an example of a content item  169  according to an aspect of the present invention. The content item  169  is expressed, for example, as an extensible mark-up language file (XML) according to a specific data type description (DTD). Specifically, the content item  169  is an article that is expressed, for example, in a format similar to the News Industry Text Format (NITF), only with a few changes as will be discussed. The NITF was developed by the International Press Telecommunications Council headquartered in the United Kingdom to define the content and structure of news articles and other content items  169 . The content item  169  of FIG. 3 is thus provided as one example of the multiple different kinds of content items  169  that may be employed herein. For example, the content item  169  may also comprise, for example, an image, an article, or other matter.  
         [0038]    The content item  169  includes placement report tags  196  that are associated with respective content elements  193 . As shown, one of the content elements  193  is the title of the respective article, and the other content element  193  is the actual text of the article. Associated with each of the placement report tags  196  is a placement report identifier  199  that uniquely identifies both the respective placement report tags  196  and the content element  193  associated therewith. As shown in FIG. 3, the placement report identifier  199  is an attribute of the placement report tags  196 , although the placement report identifier  199  may also be expressed in some other manner. Thus, when the page layout engine  136  populates this respective content element into the publication  166 , two placement reports  146  will be created by the placement report generator  139 . Specifically, the placement of the title and the placement of the text of the article set forth in the content item  169  will be noted in respective placement reports  146  that are stored in the placement report database  143 .  
         [0039]    With respect to FIG. 4, shown is a placement report  146  according to an aspect of the present invention. As shown, the placement report  146  includes the placement report identifier  199 . By including the placement report identifier  199 , the placement report  146  is associated with the respective content element  193 . The placement report  146  also includes the rectangular coordinates  203  and the area  206  that denote the position of the content element  193  in the publication  166  (FIG. 2). Also, the placement report  146  indicates a page  209  upon which the corresponding content element  193  is placed in the publication  166  where the publication  166  comprises multiple pages.  
         [0040]    Note that other information may be contained in the placement report  146  as needed, including, an identifier associated with the content item  169  such as, for example, the content item reference  156  (FIG. 2) or other information. Also, the respective number or other identifier associated with the publication  166  may be included. Ultimately, the other information that may be included in the placement report  146  beyond the placement report identifier  199 , rectangular coordinates  203 , area  206 , and the number of pages  209  may be predetermined by the entity that maintains the publishing server  103  as can be appreciated by those with ordinary skill in the art.  
         [0041]    Turning then to FIG. 5, shown is a flow chart of the placement report generator  139 , according to an aspect of the present invention. Alternatively, the flow chart of FIG. 5 may be viewed as depicting steps in a method implemented in the publishing server  103  (FIG. 1) in generating the placement reports  146  (FIG. 1).  
         [0042]    Beginning with block  223 , the placement report generator  139  waits until a respective placement report tag  196  (FIG. 3) is encountered in a content item  169  (FIG. 3) to be populated into a particular publication  166  (FIG. 2). The placement report generator  139  knows that a respective placement report tag  196  has been encountered, for example, when the page layout engine  136  (FIG. 1) informs the placement report generator  139  that placement report tags  196  were encountered during the placement of a respective content item  169 .  
         [0043]    Assuming that at least one placement report tag  196  has been encountered, then the placement report generator  139  proceeds to block  226  in which the one or more positions of any content element  193  (FIG. 2) specified within the content item  169  within a resulting publication  166  is obtained. Note that this information may be created and stored by the page layout engine  136  when it places the respective content item  169  into the corresponding publication  166 . In this respect, the placement report generator  139  may request the precise position of the respective content element from the page layout engine  136  or may obtain the same information from a file or database that is stored in the memory  126  (FIG. 1). Thereafter, in box  229 , the placement report  146  is generated.  
         [0044]    In generating the placement report  146  in box  229 , the placement report generator  139  first creates a blank placement report and then writes the position information and the corresponding placement report identifier thereto. Note that other information may be written to the blank placement report  146 , as was described previously. Ultimately, the complete placement report  146  is thus created in box  229 . Thereafter in box  233 , the placement report  146  is stored in the placement report database  143  after which, the placement report generator  139  ends accordingly.  
         [0045]    Although the placement report generator  139  of the present invention is embodied in software or code executed by general purpose hardware as discussed above, as an alternative the placement report generator  139  may also be embodied in dedicated hardware or a combination of software/general purpose hardware and dedicated hardware. If embodied in dedicated hardware, the placement report generator  139  can be implemented as a circuit or state machine that employs any one of or a combination of a number of technologies. These technologies may include, but are not limited to, discrete logic circuits having logic gates for implementing various logic functions upon an application of one or more data signals, application specific integrated circuits having appropriate logic gates, programmable gate arrays (PGA), field programmable gate arrays (FPGA), or other components, etc. Such technologies are generally well known by those skilled in the art and, consequently, are not described in detail herein.  
         [0046]    The flow chart of FIG. 5 shows the architecture, functionality, and operation of an implementation of the placement report generator  139 . If embodied in software, each block may represent a module, segment, or portion of code that comprises program instructions to implement the specified logical function(s). The program instructions may be embodied in the form of source code that comprises human-readable statements written in a programming language or machine code that comprises numerical instructions recognizable by a suitable execution system such as a processor in a computer system or other system. The machine code may be converted from the source code, etc. If embodied in hardware, each block may represent a circuit or a number of interconnected circuits to implement the specified logical function(s).  
         [0047]    Although the flow chart of FIG. 5 shows a specific order of execution, it is understood that the order of execution may differ from that which is depicted. For example, the order of execution of two or more blocks may be scrambled relative to the order shown. Also, two or more blocks shown in succession in FIG. 5 may be executed concurrently or with partial concurrence. In addition, any number of counters, state variables, warning semaphores, or messages might be added to the logical flow described herein, for purposes of enhanced utility, accounting, performance measurement, or providing troubleshooting aids, etc. It is understood that all such variations are within the scope of the present invention. Also, the flow chart of FIG. 5 is relatively self-explanatory and are understood by those with ordinary skill in the art to the extent that software and/or hardware can be created by one with ordinary skill in the art to carry out the various logical functions as described herein.  
         [0048]    Also, where the placement report generator  139  comprises software or code, it can be embodied in any computer-readable medium for use by or in connection with an instruction execution system such as, for example, a processor in a computer system or other system. In this sense, the logic may comprise, for example, statements including instructions and declarations that can be fetched from the computer-readable medium and executed by the instruction execution system. In the context of the present invention, a “computer-readable medium” can be any medium that can contain, store, or maintain the placement report generator  139  for use by or in connection with the instruction execution system. The computer readable medium can comprise any one of many physical media such as, for example, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor media. More specific examples of a suitable computer-readable medium would include, but are not limited to, magnetic tapes, magnetic floppy diskettes, magnetic hard drives, or compact discs. Also, the computer-readable medium may be a random access memory (RAM) including, for example, static random access memory (SRAM) and dynamic random access memory (DRAM), or magnetic random access memory (MRAM). In addition, the computer-readable medium may be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or other type of memory device.  
         [0049]    Although the invention is shown and described with respect to certain preferred embodiments, it is obvious that equivalents and modifications will occur to others skilled in the art upon the reading and understanding of the specification. The present invention includes all such equivalents and modifications, and is limited only by the scope of the claims.

Technology Category: 3