Source: https://robinson.gsu.edu/profile/v-kumar/
Timestamp: 2019-04-24 06:57:01+00:00

Document:
Dr. V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK has been recognized with 15 lifetime achievement awards in several areas in Marketing from the American Marketing Association (AMA) and other professional organizations. VK has published over 250 articles, 25 books (translated in multiple languages), and has received over 25 Best Paper, Research and Teaching Excellence Awards. VK has published in many scholarly journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Operations Research, Management Science, MIS Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and the Journal of the Academy of Marketing Science.
VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Senior Fellow, Indian School of Business, India. VK has been bestowed with another honor as Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas. VK spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance. VK has served as Editor-in-Chief of the Journal of Marketing from 2014 to 2018. In 2017, VK has been recognized as a Fellow of the AMA. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.
Kumar, V., Bharath Rajan, Shaphali Gupta, and Ilaria Dalla Pozza, “Customer Engagement in Service,” forthcoming, Journal of the Academy of Marketing Science.
Sharma, Amalesh, Kumar, V., and Koray Cosguner, “Modeling Emerging Market Firms’ Competitive Price and Retail Distribution Strategies,” conditionally accepted, Journal of Marketing Research.
Sharma, Amalesh, Alok Saboo, and Kumar, (2018) “Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of Pharmaceutical Industry,” Journal of Marketing, Vol. 82, No. 5, pp. 66-85.
Kumar, V., Ankit Anand, and Nandini Nim, (2018) “Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm: A Conceptual Framework and Propositions:” Review of Marketing Research, Emerald Group Publishing Limited, Vol. 15, pp. 103-146.
Kumar, V., Ashley Goreczny and Todd Maurer, (2018) “What Drives a Salesperson’s Goal Achievement? An Empirical Examination,” Journal of Business and Industrial Marketing, Vol. 33 (1), pp. 3-18.
Kim, Kihyun and Kumar, (2018) “The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets,” Journal of Marketing Research, Vol. 55 (1), pp. 48-68.
Kumar, V., (2018) “A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation,” Journal of Marketing, 82 (1), pp. 1-19.
Kumar, V., Nandini Nim, and Amalesh Sharma (2017) “M-Wallets: Marketing Power or a Hype,” Journal of World Marketing Summit, 03, No. 1.
Sood, Ashish and Kumar, (2017) “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, Vol. 54, No. 6, pp. 932-951.
Zhang, Xi, Kumar and Koray Cosguner, (2017) “Dynamically Managing a Profitable Email Marketing Program,” Journal of Marketing Research, Vol. 54 (6), pp. 851-866.
Kumar, V., Orhan Dogan and Avishek Lahiri, (2017) “Engaging Customers in the App World through Smart Analytics,” Mind Your Marketing, 2(1), pp. 83-94.
Kumar, V., Bharath Rajan, (2017) “What’s In It for Me? The Creation and Destruction of Value for Firms from Stakeholders,” Journal of Creating Value, Vol. 3(2), pp. 1-15.
Sundar, Sarang, Kumar, Ashley Goreczny and Todd Maurer (2017), “How to Predict Turnover on Your Sales Team,” Harvard Business Review, July-August, pp. 22-24.
Kumar, V. (2017), “The Role of University Research Centers in Producing Scholarly Research,” Journal of the Academy of Marketing Science, 45 (4) pp. 453-458.
Kumar, V. and Amalesh Sharma (2017), “Leveraging marketing analytics to improve firm performance: Insights from implementation,” Applied Marketing Analytics, Vol. 3 (1) pp. 58-69.
Shah, Denish, Kumar, Kihyun (Hannah) Kim, Jeewon (Brianna) Choi (2017), “Linking Customer Behaviors to Cash Flow Level & Volatility: Implications for Marketing Practices,” Journal of Marketing Research, Vol. 54 (1), pp. 27-43.
Sundar, Sarang, Kumar, Ashley Goreczny and Todd Maurer (2017), “Why do Salespeople Quit? An Empirical Examination of Own & Peer Effects on Salesperson Turnover Behavior,” Journal of Marketing Research, Vol. 54 (3), pp. 381-397.
Kumar, V., Saboo, A., Anindita Chakravarty and Amalesh Sharma (2017), “Influencing Acquisition Performance: Role of Innovation and Relational Overlap,” Journal of Marketing Research, Vol. 54 (2), pp. 219-238.
Kumar, V., Amalesh Sharma, and Shaphali Gupta (2017), “Assessing the Influence of Strategic Marketing Research on Generating Impact: Moderating roles of Models, Journals and Estimation Approaches,” Journal of the Academy of Marketing Science, Vol. 45 (2), pp. 164-185.
Kumar, V. (2017), “Integrating Theory and Practice in Marketing,” Journal of Marketing, 81 (2), pp. 1-7.
Saboo, A., Kumar, G. Ramani, (2016) “Evaluating the Impact of Social Media Activities on Human Brand Sale,” International Journal of Research in Marketing, Vol. 33 (3), 524-541.
Kumar, V., Kevin Keller, and Kay Lemon (2016), “Mapping the Boundaries of Marketing: What Needs to be Known,” Journal of Marketing, Vol. 80 (6), pp. 1-5.
Kumar, V. (2016), “Is Customer Satisfaction a (Ir)Relevant Metric?,” Journal of Marketing, 80 (5), pp. 108-109.
Kumar, and Anita Pansari (2016), “Competitive Advantage through Engagement,” Journal of Marketing Research, Vol. 53 (4), pp. 497-514.
Kumar, V and Shaphali Gupta (2016), “Conceptualizing the Evolution and Future of Advertising,” Journal of Advertising, 45 (3), pp. 302-317.
Holm, Morten, Kumar, Plenborg, Thomas (2016), “An Investigation of Customer Accounting Systems As A Source Of Sustainable Competitive Advantage,” Advances in Accounting, Vol. 32 (March), pp. 18-30.
Kumar, V., Yashoda Bhagwhat, Xi (Alan) Zhang (2016), “Winning Back Lost Customers,” Harvard Business Review, March, pp. 22-23.
Baker, Andrew, Naveen Donthu, and Kumar (2016), “Investigating How Word of Mouth Conversations About Brands Influence Purchase and Retransmission Intentions,” Journal of Marketing Research, Vol. 53 (2), pp. 225-239.
Kumar, V. (2016), “My Reflections on Publishing in Journal of Marketing (Editorial),” Journal of Marketing, Vol 80 (1), pp. 1-6.
Kumar, V., Ankit Anand and Hyunseok Song (2017), “Future of Retailer Profitability: An Organizing Framework,” Journal of Retailing, 93 (1), pp. 96-119.
Saboo, A., Kumar, Insu Park, (2016) “Using Big Data to Model Time-Varying Effect for Marketing Resources (Re)allocation,” Management Information Systems Quarterly, Vol. 40 (4), pp. 911-939.
Kumar, V., Agata Leszkiewicz, and Angeliki Christodoulopoulou (2018), “Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior,” Journal of Marketing Research, 55 (2), pp. 208-225.
Sood, Ashish, and Kumar, “Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences,” forthcoming, Journal of International Business Studies.
Gupta, Shaphali, Anita Pansari, and Kumar, (2018), “Global Customer Engagement,” Journal of International Marketing, Vol. 26 (1), pp. 4-29.
Amalesh Sharma, Kumar, and Sourav Bikash Borah (2017), “Ritualization: A strategic toll to position brands in International markets,” Journal of International Marketing, Vol. 25 (2), pp. 1-24.

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