Source: https://www.brinksgilson.com/biographies/jerome-gilson
Timestamp: 2019-04-23 16:19:59+00:00

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One of the most respected names in trademark and unfair competition law, Jerry Gilson has provided wise counsel to Brinks Gilson & Lione clients for more than 50 years. As the original author of the renowned treatise Gilson on Trademarks (LexisNexis), he has helped shape the law, the business trajectories of his clients and the careers of hundreds of lawyers.
Throughout his distinguished career, Jerry has handled significant trials and appeals in federal court, as well as proceedings before the Trademark Trial and Appeal Board. He has also mediated federal court trademark infringement actions, and presently counsels clients on a wide variety of trademark litigation and expert witness matters. He is a Life Director of the Public Interest Law Initiative, and mentors law students who aspire to careers in public interest law.
Course on Wills, Trusts and Estates.
Jerry is the original author of the 40-year-old treatise Gilson on Trademarks (formerly Trademark Protection and Practice)(LexisNexis), cited in numerous court decisions, the latest one by the United States Supreme Court in 2015. In 2006 his daughter, Anne Gilson LaLonde, succeeded him as Editor, and they now co-author the annual LexisNexis trademark law articles published to coincide with the Annual INTA Meeting.
Jerry served as Reporter on INTA’s Trademark Review Commission, a Blue-Ribbon group whose analysis of the Lanham Act in the Trademark Law Revision Act of 1988 led to far-reaching changes. Jerry also testified before the United States Congress at the time and assisted in drafting the legislation.
From 1988 to 1993 Jerry was an Advisor on the American Law Institute project that led to the publication of the authoritative Restatement (Third) of the Law of Unfair Competition.
For more than 10 years, Jerry was a Panelist on the INTA Panel of Mediators. He participated in establishing the Lanham Act Mediation Local Rule for the United States District Court for the Northern District of Illinois.
Jerry has long been a leader at Brinks Gilson & Lione, the firm that has borne his name since 1983. He has served the firm as Managing Partner, Board of Directors member, Chair of the Trademark Practice Group and a member of many firm committees. He is especially proud of revitalizing the firm's Pro Bono Committee and helping make it a viable, effective public interest force in the Chicago community.
R.J. Reynolds Tobacco Company and GMB, Inc. v. Premium Tobacco Stores, Inc., d/b/a Cigarettes Cheaper, 99C1174. Jury verdict for plaintiffs federal trademark infringement, dilution and related counts. Damages of $3,560,002 awarded (May 6, 2004) (affirmed on appeal).
Zimmerman v. National Association of Realtors, 70 U.S.P.Q.2d 1425 (TTAB 2004).
Freeman v. National Association of Realtors, 64 U.S.P.Q.2d 1700 (TTAB 2002).
Hershy The Tin Man v. Avon Products Inc., 59 U.S.P.Q.2d 1520 (D. Mont. 2001). Affirmed and remanded for findings of fact (9th Cir. 2001).
MicroStrategy Inc. v. Motorola Inc., 58 U.S.P.Q.2d 1278 (4th Cir. 2001).
GoTo.com, Inc. v. Walt Disney Co., 53 U.S.P.Q.2d 1652 (9th Cir. 2000).
The BF Goodrich Company v. Tire Deals Inc., CV 2607-ODE, consent judgment (N.D. Ga. 2000).
Navistar International Transportation Corp. v. Freightliner Corp., 49 U.S.P.Q.2d 1116 (N.D. Ill. 1998).
Navistar International Transportation Corp. v. Freightliner Corp., 49 U.S.P.Q.2d 1108 (N.D. Ill. 1998).
Danjaq LLC v. Sony Corp., 49 U.S.P.Q.2d 1341 (C.D. Cal. 1998).
Lone Star Steakhouse & Saloon, Inc. v. Longhorn Steaks, Inc., 44 U.S.P.Q.2d 1217, 122 F. 3d 1379 (11th Cir. 1997).
Navistar International Transportation Corp. v. Freightliner Corp., 44 U.S.P.Q.2d 1382 (N.D. Ill. 1997).
SunAmerica Corp. v. Sun Life Assurance Co. of Canada, 77 F. 3d 1325 (11th Cir.), cert. denied (1996).
Reporter, Trademark Review Commission of International Trademark Association, 1985-88. Negotiated and drafted portions of Trademark Law Revision Act of 1988, the first comprehensive revision of 1946's Lanham Act.

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