Source: https://www.initiative-media.de/en/data-protection/
Timestamp: 2019-04-26 04:33:48+00:00

Document:
We collect and use the personal data of our users only to the extent necessary to provide a functional website and our content and services. The collection and use of personal data of our users is prohibited.
Users are regularly only provided with the consent of the user. An exception applies in cases where prior consent cannot be obtained for actual reasons and the processing of data is permitted by law.
To the extent that we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
To the extent that the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
In case that vital interests of the person concerned or another natural person necessitate the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
• Request Line: The Request Line contains the called page/element (e.g. “/news.html” or “/bild.jpg”), as well as the HTTP protocol version (“HTTP1.1” or “HTTP2”). The HTTP protocol is the language a browser uses to communicate with the web server.
• http status code: An HTTP status code is provided by a server in response to each HTTP request and consists of a three-digit number.
200 (OK) – The request was successfully processed and the result of the request is transmitted in the response.
301 (Moved Permanently) – The requested resource is now available at a different address. This serves e.g. as forwarding.
404 (Not found) – The requested resource was not found.
500 (Internal Server Error) – Collected status code for unexpected server errors.
• Referer: The page that refers to the called element.
For an image, this is usually the website that contains the image. If, for example, the website contains an image with the name “bild.jpg”, the referrer of this image is this address when the page is opened.
If the page is linked on another website (e.g. on https://google.de/), then the referrer is https://google.de/. when clicking on this link.
• User Agent http Request Header: Information that the visitor’s browser reveals.
The log files contain IP addresses or other data that can be assigned to a user. This could be the case, for example, if the link to the Web site from which the user links to the Web site or the link to the Web site to which the user links contains personal information.
The data are deleted as soon as they are no longer required for the purpose of their collection. In the case of the collection of data for the purpose of providing the website, this is the case when the session in question has ended.
If the data is stored in log files, this is the case after seven days at the latest. A storage going beyond this is possible. In this case, the IP addresses of the users will be deleted or alienated so that an assignment of the calling client is no longer possible.
• Geodata via Google Analytics. The allocation to country, region or city is made on the basis of the IP addresses. Google Analytics uses IP addresses only with the extension “_anonymizeIp()”. For this reason, IP addresses are only processed in abbreviated form in order to exclude direct personal references.
to simplify page navigation the user data collected by technically necessary cookies are not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its contents. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.
We use the Google advertising tool “Google Adwords” and in this context the analysis service “Conversion Tracking” of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043 USA). If you reached our site via a Google advertisement, a cookie is stored on your computer. These so-called “conversion cookies” lose their validity after 30 days and contain no personal data. If you call up individual pages of our website during the validity of the cookie, we and Google can recognise that you as a user have clicked on one of our ads placed with Google and have been forwarded to our page. It should be noted that every Google AdWords customer receives a different cookie. It is therefore not possible to track individual cookies via the websites of AdWords customers.
Google uses the information collected in this context to compile visit statistics. This only tells us the total number of users who clicked on our ad and which pages of our website were subsequently accessed by the respective user. A personal identification of individual users is not possible.
You can deactivate cookies completely or partially at any time in your browser settings. Please note, however, that some functions of the pages may not function correctly or may be slower if you reject the cookies.
We use the Google Tag Manager. This is a tool that can be used to manage website tags via an interface. Tags are small pieces of code used, among other things, to measure traffic and visitor behavior and to measure the impact of online advertising and social channels. No personal data is collected and no cookies are set. The tool triggers other tags that collect data themselves under certain circumstances. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager. Our legitimate interest in the processing of personal data in accordance with Art. 6 Para. 1 lit. f GDPR also lies in these purposes.
You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. This data is the e-mail address of the subscriber. Optionally, we ask for surname, first name and information about the position or title, the company and the postal address. However, these data are not binding for a registration. We store this data in order to send invitations to industry events or events such as the Oktoberfest by post in the future. And since we work on a target group and interest basis, we also need positions, industries etc. We also pass on information or insights at these events.
We send our newsletter through the service provider MailChimp (Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA).
The personal data described in the context of this instruction are stored on the servers of MailChimp in the USA. MailChimp uses this data for sending and evaluating the newsletter on our behalf. MailChimp will not use the data to write to the subscribers of the newsletter themselves and will not pass the data to third parties.
The newsletters contain a so-called “web-beacon”. This is a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. In this context, technical information (e.g. regarding browser and system), your IP address and the time of retrieval of the newsletter are collected. This information is used for the technical improvement of the services.
For statistical purposes, it is evaluated whether and when the newsletter was opened and which links were clicked. This information can be assigned to the individual newsletter recipients. The statistical evaluations are only intended to identify the reading habits of newsletter recipients and to adapt the newsletter content accordingly.
Links may lead you to the websites of MailChimp. This is the case, for example, if the newsletter is retrieved online via a link contained in the newsletter. Furthermore, you can subsequently correct the data you provide to us on the MailCimp website. If you wish to call up the MailChimp data protection declaration, this can only be done via the MailChimp website.
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user’s e-mail address will therefore be stored as long as the newsletter subscription is active.
The subscription of the newsletter can be cancelled by the affected user at any time. For this purpose there is a corresponding link in every newsletter. Thus your consent regarding MailChimp and the statistical evaluations expires at the same time. A separate revocation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.
With the cancellation of the subscription also a revocation of the consent of the storage of the personal data collected during the registration process is made possible.
We use the MessengerPeople service (MessengerPeople GmbH, Herzog-Heinrich-Str. 9,80336 Munich). The service is used to inform those who have subscribed to Messenger WhatsApp about news.
In order to provide the service, MessengerPeople GmbH will automatically collect and store your telephone number, user name and the type of device used by the subscriber after registration. We then only receive the user name and the messages sent by the subscriber. These data are used exclusively for the dispatch of messages and for the optimization of our offer.
The dispatch of messages can be terminated at any time. For this only a message with the text “Stop” must be sent by WhatsApp to our mobile phone number. Once this message has been sent, the subscriber will no longer receive any messages. In case of a new registration messages will be sent again.
By sending a message via WhatsApp with the text “Delete all data” to our mobile phone number, all data stored by the subscriber will be deleted. This permanently terminates the service.
On our website it is possible to contact various contact persons of the agency via e-mail. In this case, the personal data of the user transmitted with the e-mail will be stored.
At the time the message is sent, the group’s own IPG mail servers in the USA (Omaha) only store a protocol on the delivery of the mail (sender, recipient, time, date, sending status). The requirements of Art. 44 GDPR for data transmission are met. In addition, the e-mail address is stored in the recipient’s inbox.
In this context, it does not pursue the transfer of data to third parties. The data will be used exclusively for the processing of the conversation.
Art. 6 para. 1 lit. f GDPR is the legal basis for the processing of data transmitted in the course of sending an e-mail. If the purpose of the e-mail contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
The user has the possibility to revoke his consent to the processing of his personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
You can address your objection directly to mediabrands@extern.tacticx.com or by email to the contact person with whom you were in contact.
All personal data stored in the course of contacting you will be deleted in this case.
If the processing of personal data relating to you has been restricted, such data may not be processed – apart from their storage – without your consent or for the purpose of asserting, exercising or defending legal rights or protecting the rights of another natural or legal person or for reasons of an important public interest of the Union or of a Member State.
Personal data relating to you shall no longer be necessary for the purposes for which they were collected or otherwise processed.
You have the right to exercise your right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

References: Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 44

Art. 6
 Art. 6