Source: https://innofact-marktforschung.de/en/data-protection-declaration/
Timestamp: 2019-04-22 14:17:36+00:00

Document:
Thank you very much for your interest in our company. Data protection has a particularly high priority for INNOFACT AG. The use of the INNOFACT AG website is basically possible without any indication of personal data. However, if a data subject wishes to make use of special services provided by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to INNOFACT AG. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs the data subjects about their rights.
As the data controller, INNOFACT AG has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, such as telephone.
INNOFACT AG’s data protection declaration is based on the terms used by the European Union when issuing the data protection basic regulation (DS-GVO). Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. In order to guarantee this, we would like to explain the terms used in advance.
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person shall be considered identifiable if he can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Processing shall mean any operation or set of operations which is carried out with or without the aid of automated means relating to personal data, such as collection, recording, organization, sorting, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or association, qualification, erasure or destruction.
The controller or controllers shall be the natural or legal person, public authority, agency or other entity which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are laid down by Union Law or by the law of the Member States, the controller or controllers may be designated in accordance with Union Law or with the law of the Member States on the basis of specific criteria.
Processor is a natural or legal person, public authority, agency or other entity which processes personal data on behalf of the controller.
The recipient is a natural or legal person, public authority, agency or other entity to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the course of a specific investigation task under Union Law or the law of the Member States shall not be considered as recipients.
Third party means any natural or legal person, public authority, agency or entity other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or processor, are authorized to process the personal data.
other similar data and information used to avert dangers in the event of attacks on our information technology systems.
to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.
This anonymously collected data and information is therefore evaluated by INNOFACT AG both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by the data subject.
On the INNOFACT AG website, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller when the newsletter is ordered is determined by the input mask used for this purpose.
For legal reasons, a confirmation e-mail using the double opt-in procedure is sent to the e-mail address entered by the data subject for the first time for the purpose of sending the newsletter. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized receipt of the newsletter.
The personal data collected in the course of registering for the newsletter are used exclusively to send our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or registration in this respect, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of the revocation of the consent an appropriate left is in each new type character. It is also possible at any time to unsubscribe from the newsletter dispatch directly on the website of the data controller or to inform the data controller of this in any other way.
INNOFACT AG newsletters contain so-called tracking pixels. A pixel-code is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel-code, INNOFACT AG can recognize whether and when an e-mail was opened by an affected person and which links in the e-mail were accessed by the affected person.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent submitted via the double opt-in procedure. After a revocation these personal data will be deleted by the person responsible for the processing. INNOFACT AG automatically interprets a unsubscription from the receipt of the newsletter as a revocation.
Due to legal regulations, the INNOFACT AG website contains information that enables rapid electronic contact with our company and direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the data controller are stored for the purposes of processing or contacting the data subject. The data will not be passed on to third parties.
The data controller processes and stores personal data of the data subject only for the period of time necessary to achieve the storage purpose or insofar as this has been provided for by the European Union or another legislator or regulations to which the data controller is subject.
Any data subject shall have the right, granted by EU legislation, to obtain from the controller confirmation as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller for this purpose.
The data subject shall also have a right of access to information as to whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may contact a member of staff of the controller at any time.
Any data subject by the processing of personal data has the right, granted by the European directive and regulation, to obtain the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.
If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the controller for this purpose at any time.
The data subject objects to the processing pursuant to Art. 21 para. 1 DS -GVO and there are no overriding legitimate reasons for the processing or the data subject objects to the processing pursuant to Art. 21 para. 2 DS-GVO.
If one of the above reasons applies and a data subject wishes to have personal data stored at INNOFACT AG deleted, he or she can contact an employee of the data controller at any time. The employee of INNOFACT AG will ensure that the request for deletion is complied with immediately.
If the personal data has been made public by INNOFACT AG and if our company, as the person responsible, is obliged to delete the personal data pursuant to Art. 17 Para. 1 DS-GVO, INNOFACT AG shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to inform other persons responsible for data processing who process the published personal data that the data subject has requested the deletion of all links to this personal data or copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not required. The employee of INNOFACT AG will take the necessary steps in individual cases.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at INNOFACT AG, he or she can contact an employee of the data controller at any time. The employee of INNOFACT AG will arrange for the processing to be restricted.
If the data subject exercises his right to cancellation or limitation of processing, the controller shall, unless it is impossible or involves a disproportionate effort, notify all recipients to whom personal data of the data subject have been disclosed of any rectification or cancellation of the personal data or of any limitation of processing pursuant to Article 16, Article 17 paragraph 1 and Article 18. At the request of the data subject, the latter shall be informed of the recipients (Article 19 DSGVO).
Any data subject by the processing of personal data has the right, granted by the European directive and regulation, to obtain the personal data concerning him or her provided by the data subject to a controller in a structured, common and machine-readable format. It also has the right to communicate these data to another controller without being hindered by the controller to whom the personal data have been provided, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 letter b DS-GVO and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task in the public interest or in the exercise of official authority entrusted to the controller.
Furthermore, when exercising his right to data portability pursuant to Art. 20 para. 1 DS-GVO, the data subject shall have the right to obtain that the personal data be transferred directly from one responsible party to another responsible party, insofar as this is technically feasible and insofar as this does not impair the rights and freedoms of other persons.
In order to assert the right to data portability, the data subject can contact an INNOFACT AG employee at any time.
Any data subject by the processing of personal data has the right granted by the European directive and regulation to object at any time, for reasons related to his/her particular situation, to the processing of personal data concerning him/her on the basis of Article 6(1)(e) or (f) of the DS-GVO. This also applies to profiling based on these provisions.
In the event of objection, INNOFACT AG will no longer process the personal data unless we can prove compelling grounds for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If INNOFACT AG processes personal data in order to conduct direct advertising, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct advertising. If the data subject objects to INNOFACT AG processing the data for direct marketing purposes, INNOFACT AG will no longer process the personal data for these purposes.
In addition, the data subject has the right to object to the processing of personal data relating to him/her by INNOFACT AG for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 DS-GVO for reasons arising from his/her particular situation, unless such processing is necessary for the performance of a task in the public interest.
In order to exercise the right to object, the data subject may contact anyINNOFACT AG employee directly. The data subject is also free to exercise his or her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures in which technical specifications are used.
Any data subject involved in the processing of personal data shall have the right, granted by the European directive and regulation maker, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects upon him or her or significantly affects him or her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is authorised by Union or national law or by the Member States to which the data controller is subject and which provides for adequate measures to safeguard the rights and freedoms and the legitimate interests of the data subject or (3) is taken with the express consent of the data subject.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is taken with the express consent of the data subject, INNOFACT AG shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a data subject from the data controller, to present his or her point of view and to contest the decision.
Any data subject by the processing of personal data has the right granted by the European directive and regulation to revoke consent to the processing of personal data at any time.
The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents electronically, for example by e-mail or via a web form on the website, to the data controller. If the data controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the data controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller conflict with such deletion. Other legitimate interests in this sense include, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz – AGG).
Data protection has a particularly high priority for the management of INNOFACT AG. As a member of ESOMAR, BVM and DGOF, INNOFACT AG works in accordance with the guidelines and requirements of the professional code of conduct applicable to all registered market research institutes and the regulations of the basic data protection ordinance.
During a survey, INNOFACT AG uses anonymization and pseudonymization techniques to protect the personal data that may be collected as part of the data collection process. The results of this survey are presented exclusively in anonymous form, so that no conclusions can be drawn as to which person provided the information. This also applies to a repeat or follow-up survey, where it is important to conduct another survey with the same person after a certain period of time in order to then carry out a statistical evaluation in such a way that the data from several surveys are linked together. In this case, too, the results are presented exclusively in anonymous form.
The same guidelines apply to the data provided by customers, online participants and offline respondents.
Each time one of the individual pages of this website is accessed, operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE. As part of this technical process, Facebook obtains information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognizes which specific page of our website the data subject is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and saves this personal data.
Facebook’s published data policy, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behaviour of visitors to Internet pages. A web analysis service collects data on, among other things, from which website a data subject came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and to analyses the costs and benefits of Internet advertising.
The data controller uses the addition “_gat._anonymizeIp” for the web analysis via Google Analytics. This addition is used by Google to shorten and anonymize the IP address of the Internet connection of the data subject if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services in connection with the use of our website.
Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. When the cookie is set, Google is able to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission statements.
The cookie is used to store personal information, such as the access time, the location from which an access originated and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal information collected through the technical process with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.
Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google obtains information as to which specific subpage of our website is visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+/.
If the data subject is logged into Google+ at the same time, Google recognizes which specific page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of that person’s visit to our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.
If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and saves this personal data. Google will retain the data subject’s Google+1 referral and make it publicly available in accordance with the data subject’s accepted terms and conditions. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or elsewhere, for example on websites or in connection with advertisements. In addition, Google is able to link a visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing Google’s various services.
Google receives information from the Google+ button that the data subject has visited our website whenever he or she is logged on to Google+ at the same time as you visit our website, regardless of whether or not you click on the Google+ button.
If the data subject does not want his or her personal information to be transferred to Google, he or she may prevent such transfer by logging out of his or her Google+ account before visiting our website.
Further information and the valid data protection regulations of Google can be called up under https://www.google.de/intl/de/policies/privacy/ . Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.
The data controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including those not registered on Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables a broad audience to be addressed via hashtags, links or retweets.
Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons . As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of that person’s stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated on our website, the data and information transmitted are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website when the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish to transmit this information to Twitter in this way, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.
The data controller has integrated Xing components into this website. Xing is an Internet-based social network that enables users to connect to existing business contacts and to make new business contacts. The individual users can create a personal profile of themselves at Xing. Companies can, for example, create company profiles or publish job offers on Xing.
Xing’s operating company is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins . As part of this technical process, Xing obtains information about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of that person’s stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject presses one of the Xing buttons integrated into our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and saves this personal data.
Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not wish to transmit this information to Xing in this way, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.
The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.
Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not predominate. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the data controller (recital 47 sentence 2 DS-GVO).
We will inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may result from contractual provisions (e.g. information on the contractual partner). It may sometimes be necessary for a contract to be concluded for a data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide personal data would mean that the contract could not be concluded with the data subject. The data subject must contact one of our employees before the provision of personal data by the data subject. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what consequences the non-availability of the personal data would have.

References: Art. 21
 Art. 21
 Art. 17
 Art. 6
 Art. 9
 Art. 6
 Art. 20
 Art. 89

Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6