Source: https://iplegalcorner.com/undone-failure-of-persuasion-in-udrp-proceedings/?shared=email&msg=fail
Timestamp: 2019-04-21 12:47:13+00:00

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Respondent in Time Inc. could hardly deny that the phrase “Life Magazine” was identical to Complainant’s mark; its sole argument was the subjective claim that it had no intention to infringe, but intention is measured by its consequences; if the act produces injury, it is intended.
If words and phrases are common property (corralled in dictionaries or expressions in common use), trademark owners cannot own them, but are granted limited rights to prevent others from using them for unlawful purposes. Time Inc. cannot own “life.” To bring it more current, the trademark owner of ATLAS has no exclusive right to “atlas” in the phrase “Atlas Global Van lines,” AWGI, LLC v. Cordelli Brian Scarlet / null, FA180800 1801553 (Forum September 18, 2018) (<atlasglobalvanlines.com>. The limitation is explained in Entrepreneur Media, Inc. v. Smith, 279 F.3d 1135, 1147 (9th Cir. 2002): “Although EMI has the exclusive right to use the trademark ‘ENTREPRENEUR’ to identify the products described in its registration, trademark law does not allow EMI to appropriate the word ‘entrepreneur’ for its exclusive use.” The concept that preserves words and phrases from being monopolized lives on in UDRP awards, the “Atlas” case being the most recent.
The plaintiff in a U.S. federal action (joined by a losing Respondent in a UDRP proceeding, Chris Gillespie) tried a different tack for Google, of petitioning the court “for cancellation [of Google’s trademark] on the ground that the word ‘google’ is primarily understood as ‘a generic term universally used to describe the act[ ] of internet searching.’” Elliott v. Google, Inc., 860 F. 3d 1151 (9th Circuit 2017). In the earlier UDRP proceeding, Respondent-Gillespie argued that the “Complainant has been aware for some time that its mark is being used generically as a transitive verb meaning ‘to search the Internet’. Since ‘google’ is now considered a generic term, the proper forum to decide the issue is the Trademark Trial and Appeal Board or the courts [not a UDRP proceeding].” Google Inc. v. Chris Gillespie, FA1203001434643 (Forum May 10, 2012).
Respondent-Gillespie in the UDRP proceeding had registered 763 domain names that “paired the word ‘google’ with some other term identifying a specific brand, person, or product—for example, ‘googledisney.com,’ ‘googlebarackobama.net,’ and ‘googlenewtvs.com.’” The three-member Panel rejected the genericide argument as being out of the scope of the UDRP and reduced the issue to comparison of domain names and trademark. It found that Respondent lacked rights or legitimate interests, and had registered the domain and was using domain name in bad faith.
In order to show that there is no efficient alternative for the word “google” as a generic term, Elliott must show that there is no way to describe “internet search engines” without calling them “googles.” Because not a single competitor calls its search engine “a google,” and because members of the consuming public recognize and refer to different “internet search engines,” Elliott has not shown that there is no available substitute for the word “google” as a generic term.
Elliott cannot survive summary judgment based on “sheer quantity” of irrelevant evidence. We agree with the district court that, at best, Elliott has presented admissible evidence to support the inference that a majority of the relevant public uses the verb “google” in a generic sense. Because this fact alone cannot support a claim of genericide, the district court properly granted summary judgment for Google. (Emphasis added).
This is a good segue into the topic of persuasion or lack of it, and why. There are three recent cases for this review, a four-letter string of letters, Elgi Equipments Limited v. Michael Zielinski, Worldengine Holdings LLC, D2018-1625 (WIPO September 7, 2018) (<elgi.net>. Complaint denied), a neologism in Goodr LLC v. Michael Rader, Brandroot, D2018-1171 (WIPO August 28, 2018) (<goodr.com>. Complaint granted), and the already mentioned phrase in AWGUI, <atlasglobalvanlines.com>.
In Elgi Equipment, the four-letter string is either a coinage (Complainant), an acronym (for other businesses and trades) or, more simply, a string of random letters. The parties are located in India and the U.S. The disputed domain name was registered eleven years ago. Complainant alleges “elgi” is an invented term, a parochial view since Respondent demonstrated that the word is a surname, a geographic term as the name of a river in Russia, is used by at least two other businesses around the world who use the letters as an acronym, one of whom has the dot com registration, and is an abbreviation for “electronic gas injection” in certain industries.
the Respondent is correct to point out that the Complainant’s acquisition of its manufacturing base in the United States in 2012 post-dates the registration of the disputed domain name by some five years and that, furthermore, in media coverage of this event produced by the Complainant an article notes that this purchase “will give Elgi a strong foothold in a market where it is not present”.
The Panel points out that this “independent media report supports the Respondent’s position in that it indicates that the Respondent is unlikely to have known of the Complainant because it had no market presence in the United States when the Respondent registered the disputed domain name and would not do so for a further five years thereafter. The Respondent’s evidence that the filing of the Complainant’s United States registered trademarks also post-date the registration of the disputed domain name by a number of years provides further support for its case.” While this is not a case Complainant should never have brought, which is why the Panel declined to sanction it for reverse domain name hijacking, it had no actionable claim for cybersquatting.
it acquired the disputed domain name, which is a valuable five-letter domain, because of the generic and/or common usage of the term “goodr” as a descriptive term or as a surname. Respondent notes that the term “goodr” is a play on, reference to, and/or abbreviation of “gooder” and “do-gooder”.… Respondent contends that it has developed and sold many other similar portfolios of descriptive terms that drop vowels, including <buyr.com>, <hotgrl.com>, <leadrs.com>, and <shootrs.com>.
Notably, while Respondent claims to have registered the disputed domain name on the basis of its generic or common usage, the website at the disputed domain name makes no use of or reference to “goodr” as a common or descriptive term or that “goodr” is a play on “gooder” or “do‑gooder.” Instead, the website refers to the disputed domain name as a “great name,” and “a snappy and memorable take on the word ‘good'”, which in combination could be seen as suggesting that the term “goodr” is essentially distinctive or fanciful and not a common descriptive term as Respondent now argues.
Simply put, Respondent, who promotes itself as a branding expert, either deliberately chose to ignore Complainant’s rights or deliberately decided not to conduct any search when determining that GOODR was unique and had good “brandability”. Respondent was either aware of, or through its own representations should have been aware of, Complainant’s rights when acquiring the disputed domain name and when later seeking to capitalize on the disputed domain name.
The Complaint filed in this proceeding is exceedingly spare. In particular, it makes no attempt to show, by at least proof prima facie, that Respondent has failed to use, or to make demonstrable preparations to use, the contested domain name, “in connection with a bona fide offering of goods or services” as provided in Policy ¶ 4(c)(i).
there is attached to the Complaint a screen print of the web page that is claimed to resolve from the disputed domain name. That web page displays a street address in Flushing, New York, a phone number, an e-mail address, a US Department of Transportation (USDOT) number and a Motor Carrier (MC) number. The Complaint does not suggest that any investigation has been made to determine the bona fides of these items of information. And, although the same web page also contains tabs labeled “Get Free Quote,” “About Us,” “Services,” “Contact,” “References” and “Letters,” the Complaint makes no showing that these tabs have been explored to determine if they reflect whether a bona fide business is under operation at the challenged domain name.
The common element in all these cases is a combination of undigested evidence promoted as conclusive and issues of credibility, either lack of it or reinforced by concrete evidence. The Atlas and Elgi Complainants and Goodr Respondent lacked credibility, that is the contentions lacked sufficient evidence to support requested conclusions. Parties lose when they substitute allegations of fact for the substance of fact.
Mr. Levine is the author of a treatise on trademarks, domain names, and cybersquatting, Domain Name Arbitration, A Practical Guide to Asserting and Defending Claims of Cybersquatting under the Uniform Domain Name Dispute Resolution Policy. (Legal Corner Press, 2015). A Second Edition of the treatise is scheduled for publication January 2019 and will be available from Amazon and Barnes & Noble. If you purchased the First Edition, you can buy the Second Edition 50% off list price by contacting inquiries@legalcornerpress.com or gmlevine@researchtheworld.com. The discount will not be available from Amazon and Barnes & Noble.
What Do UDRP Panels Look for in Assessing Parties’ Rights to Disputed Domain Names?

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