Source: https://mialight.com/us/data-privacy/?___from_store=us
Timestamp: 2019-04-24 13:55:09+00:00

Document:
Our data protection officer can be contacted by post at the address of the data controller and by email at datenschutz@mialight.com.
simplifying and improving administration of the website.
This processing is expressly not for the purpose of identifying the visitor to the website.
Visitors can send messages to us via an online contact form on the website. We require your name and a valid email address so that we can answer your query. The person submitting the query can provide all of the other information voluntarily. When you use the contact form, you confirm that you are aware of this policy and agree to the processing of the data submitted. Data processing is carried out exclusively for the purpose of processing and answering queries via the contact form. This takes place on the basis of the voluntary consent provided in accordance with Art 6 (1) subparagraph 1 (a) GDPR. If the grounds for storage no longer obtain, the data is erased.
Permission for collection of this data is based on Article 6 (1) (b).
The data is stored for 10 years, in accordance with the statutory regulations. Provided that there are no other grounds for storage when this period elapses, the data is erased.
If you are registered as a customer, the address and contact details set up for you are used for your order when you log in. If you do not live in Germany, you must also provide your VAT registration number.
The data is stored for 10 years, in accordance with the regulations.
This data is erased when the statutory storage periods elapse.
it is required pursuant to Art. 6 (1) subparagraph 1 (b) GDPR to fulfil a contractual relationship with the data subject.
In other cases, personal data is not passed on to third parties.
So-called cookies are used on the website. These are data packages that are exchanged between the website server and the visitor’s browser. They are stored by the devices used to visit the website (PC, notebook, tablet, smartphone, etc.). Cookies cannot damage the devices used. In particular, they do not contain any viruses or other malware. The cookies store information associated with the specific end device used. This information does not allow us under any circumstances to determine the identity of the website visitor.
Under the default browser settings, cookies are usually accepted. The browser settings can be adjusted either to reject cookies on the devices used or to provide specific information before a new cookie is stored. We wish to point out, however, that deactivating cookies may mean that some of the functions of the website cannot be used at their best.
Cookies serve to make use of our website more convenient. For example, session cookies can be used to determine whether the visitor has previously visited individual pages of the website. These session cookies are erased automatically when you leave the website.
Temporary cookies are used to improve user-friendliness. They are stored for a temporary period on the visitor’s device. If the visitor returns to the website, it is possible to recognise that he or she has accessed the page previously and to apply the inputs and settings that were used on that occasion so that they do not have to be repeated. No personal data is processed in this connection.
Cookies are also used to analyse access to the website for statistical purposes and for the purpose of improving what we offer. These cookies make it possible to recognise automatically that the website has previously been accessed by the visitor. The cookies are erased after a fixed period.
The data processed by means of cookies is justified for the above purposes in order to pursue the legitimate interests of the legal practice pursuant to Art. 6 (1) subparagraph 1 (f) GDPR.
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that facilitate analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymisation is activated on this website, your IP address will first be truncated by Google within Member States of the European Union or in other countries that are signatories to the Agreement on the European Economic Area. Please note that Google Analytics on this website has been extended to include the code “gat._anonymizeIp();” to ensure anonymised collection of IP addresses (so-called IP masking).
The legal basis for use of the analytical tool is Art. 6 (1) subparagraph 1 (f) GDPR. Website analysis is in the legitimate interests of our company and is used for statistical recording of the use of the site for ongoing improvement of our website and the services we offer.
Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated into our pages. When you visit our site, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook is thereby notified that you have visited our site with your IP address. As a result, Facebook can associate the visit to our site with your user account. We can use the information obtained in this way to display Facebook ads. Please note that, as the provider of the web pages, we have no knowledge of the content of the data transferred and how it is used by Facebook. You can find further information about this in the data protection policy of Facebook at https://www.facebook.com/about/privacy/. If you do not want Custom Audience to collect your data, you can deactivate Custom Audience here.
With your consent, we use the “visitor action pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. We can use it to track users’ actions after they have seen or clicked on a Facebook advertisement. In this way, we are able to record the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous; in other words, we do not see the personal data of individual users. This data is stored and processed by Facebook, however, and we provide you with information about this to the best of our knowledge. Facebook can associate this data with your Facebook account and also use it for its own marketing purposes, in accordance with Facebook’s data usage policyhttps://www.facebook.com/about/privacy. You can enable Facebook and its partners to display advertising on and outside Facebook. A cookie may also be stored on your computer for this purpose.
Consent may be given only by users aged 13 and older. If you are younger, please ask your parent or guardian for advice.
Where personal data is transferred to a third country, if there is no decision of the EU Commission about the appropriateness of the level of protection pursuant to Art. 45 (3) GDPR, information about the appropriate safeguards provided for protection of personal data pursuant to Article 46 (2) GDPR.
If you establish that we have incorrect personal data about you, you may demand rectification of this incorrect data by us without undue delay. If the personal data concerning you is incomplete, you may demand that it be completed.
The personal data is no longer required for the purposes for which it was being processed.
The justification for processing was exclusively your consent, which you have withdrawn.
You have lodged an objection to processing of your data that we have made public.
You have lodged an objection to processing of personal data that has not been made public by us and there are no overriding legitimate grounds for processing.
Erasure of personal data is required to fulfil a statutory obligation to which we are subject.
There is no right to erasure if, in the case of legal, non-automated data processing, erasure is not possible or is possible only with a disproportionately large amount of work and your interest in erasure is small. In this case, restriction of processing replaces erasure.
You contest the accuracy of the personal data. Restriction may be demanded in this case for a period that allows us to check the accuracy of the data.
Processing is unlawful and you demand restriction of processing instead of erasure of your personal data.
Your personal data is no longer required by us for the purposes of processing, but you require it to establish, exercise or defend against legal claims.
You have lodged an objection pursuant to Art. 21 (1) GDPR. Restriction of processing may be demanded as long as it has not been established whether our legitimate grounds override your grounds.
Restriction of processing means that the personal data may be processed only with your consent, or to establish, exercise or defend against legal claims, or to protect the rights of another natural or legal person or for reasons of important public interest. Before we lift the restriction, we have the obligation to inform you of this.
You have a right to data portability insofar as processing is based on your consent (Art. 6 (1) subparagraph 1 (a) or Art. 9 (2) (a) GDPR) or on a contract to which you are a contracting party and processing is carried out with the aid of automated procedures. The right to data portability includes the following rights in this case, provided that the rights and freedoms of other people are not hereby impaired: You may demand from us the personal data that you have provided to us in a structured, commonly used and machine-readable format. You have the right to transmit this data to another data controller without hindrance. Where technically feasible, you may demand of us that we transmit your personal data directly to another data controller.
Where processing is based on Art. 6 (1) subparagraph 1 (e) GDPR (performance of a task carried out in the public interest or in the exercise of official authority vested in the controller) or on Art. 6 (1) subparagraph 1 (f) GDPR (legitimate interest of the data controller or a third party), you have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you. This also applies to profiling based on Art. 6 (1) subparagraph 1 (e) or (f) GDPR. Once you have exercised your right to object, we shall no longer process your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or if processing serves to establish, exercise or defend against legal claims.
You may lodge at any time an objection to processing of the personal data concerning you for the purposes of direct marketing. This also applies to profiling associated with such direct marketing. Once you have exercised this right to object, we shall no longer use the personal data concerning you for purposes of direct marketing.
You have the option to notify us informally of your objection by telephone, email, fax or by writing to the postal address of our legal practice provided at the beginning of this data protection policy.
You have the right to withdraw consent that you have given at any time, with effect from that point forward. Withdrawal of consent may be communicated informally by phone, email, fax or to our postal address. The withdrawal does not affect the lawfulness of the data processing that has been carried out based on your consent up to the point of receipt of its withdrawal. On receipt of the withdrawal, the data processing based exclusively on your consent shall stop.
If you believe that processing of the personal data concerning you is unlawful, you can lodge a complaint with a supervisory authority for data protection that is responsible for your habitual place of residence or workplace, or for the place of the alleged breach.
This version of the data protection policy was drafted on 25 May 2018. We reserve the right to update this data protection policy at the appropriate time to improve data protection and/or to adapt it to changes in supervisory practice or legislation.

References: Art 6
 Art. 6
 Art. 6
 Art. 6
 Art. 45
 Art. 21
 Art. 9
 Art. 6
 Art. 6
 Art. 6