Source: https://www.squirepattonboggs.com/en/insights/publications/2011/03/corporatecorporate-finance-alert
Timestamp: 2019-04-24 18:20:48+00:00

Document:
In February 2011, the California Supreme Court handed down a decision (Jessica Pineda v. Williams-Sonoma Stores, Inc., S178241 (Cal. Supreme Court Feb. 10, 2011)) related to consumer privacy protection that impacts the activities of merchants in California. Specifically, the court found that a ZIP code is "personal identification information" for purposes of California Civil Code §1747.08(a)(2).
There are a number of statutory exceptions to §1747.08, including when a credit card is being used as a deposit or for cash advances; when the entity accepting the card is contractually required to provide the information to complete the transaction or is obligated to record the information under federal law or regulation; or when the information is required for a purpose incidental, but related to the transaction, such as for shipping, delivery, servicing or installation. (Civ. Code, §1747.08, subd. (c).) Moreover, in recent years, several California appellate courts and federal district courts have issued opinions addressing the scope of § 1747.08. For example, in Saulic v. Symantec Corp., 596 F. Supp. 2d 1323 (C.D. Cal. 2009), the United States District Court for the Central District of California, Southern Division, held that online transactions are not encompassed within §1747.08. These exceptions may be useful for many merchants, in determining when it is lawful to request and record ZIP code and other personal identification information.
If you have any questions regarding the Song-Beverly Credit Card Act or its application to your business activities, please contact your principal Squire Sanders lawyer or one of the lawyers listed in this alert.

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