Source: https://exhibits.library.villanova.edu/advertising/recreational/
Timestamp: 2019-04-22 10:13:00+00:00

Document:
In the early 20th century, with the Second Industrial Revolution underway, Americans were faced with more leisure time which presented advertisers opportunities to profit by emphasizing how their products would improve life and make it more enjoyable.
With the mass production of automobiles, along with roadway construction, and the convenience of a railway system and ocean liners, Americans were able to travel further than before. Also, the establishment of the National Baseball Association, in 1871, allowed the game to evolve into professional teams and leagues. Advertisers realized the public identified with sports figures players in baseball, boxing and other sports.
Advertisements below include sports figures’ endorsements for products, the latest automobiles available, and auto accessories, as well as railways and ocean liners travel.
Sports celebrities from baseball, cycling and boxing endorsement a variety of products in advertisements as seen in The Chicago Ledger for 1916.
The product, marketed by Dae Health Laboratories, in Detroit, promoted increased strength and endurance.
Two advertisements with baseball legend Ty Cobb promoting Nuxated Iron appeared in The Chicago Ledger, v. XLIV, no. 31, July 29, 1916, p 7 and The Chicago Ledger, v. XLIV, no. 39, September 23, 1916, p 9.
"These World's Champion Athletes . . . almost Superhuman strength," as proclaimed Nuxated Iron appeared in The Chicago Ledger, v. XLIV, no. 32, August 5, 1916, p 20. Endorsement by Ty Cobb, Freddie Hill and Jess Willard.
Jess Willard, world heavyweight boxing champion, revealed his secret for success in The Chicago Ledger, v. XLIV, no. 41, October 7, 1916, p 16.
For more Nuxated Iron advertisements, see Cure All Advertising.
Grover Cleveland Alexander The Chicago Ledger, v. XLIV, no. 21, May 20, 1916, p 9.
John J. McGraw The Chicago Ledger, v. XLIV, no. 31, July 29, 1916, p 5.
Manufacturer William R. Warner Co. advertised Sloan's for "sore muscles, stiffness, pains and strains, rheumatism and neuralgia."
Pat Moran The Chicago Ledger, v. XLIV, no. 39, September 23, 1916, p. 15.
Willys-Overland Auto The Fra: a Journal of Affirmation, v. 10, no. 4, January, 1913, p. x.
Hudson Motor Auto The Fra: a Journal of Affirmation, v. 10, no. 4, January, 1913, p. lxiv.
Chandler Motor Auto The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 92, no. 16, April 18, 1918, p. 204.
Weed Tire Chains The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 92, no. 16, April 18, 1918, p. ii.
Shaw Motorbicycle The Chicago Ledger, v. XLIX, no. 35, Saturday, August 27, 1921, p. 18.
Phila-Germantown-Norristown RR National Defender, v. II, no. 46, Tuesday, June 29, 1858, Whole Number: 98, p. .
Automatic revolver The Chicago Ledger, v. XLIX, no. 35, Saturday, August 27, 1921, p. 14.
Repeating Shotgun The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912, p. 1222.
Empire State Express Collier's Weekly : an illustrated Journal of Art Literature and Current Events, v. 23, no. 5, May 6, 1899, p. 23.
Cruise Panama The Fra: a Journal of Affirmation, v. 10, no. 4, January, 1913, p. xvi.
View Panama Canal Zone before it the 1915 opens "to the ocean traffic of the world" in 1915.
Grand Balloon Ascension National Defender, v. I, no. 38, Tuesday, April 28, 1857, [Whole Number: 38], Selection, p. .
Fairmount Park Zoo Ardmore Chronicle v. 15, no. 31, April 23, 1904, p. .
Segrave, Kerry. Endorsements in Advertising: A Social History. Jefferson, N.C. : McFarland & Co., 2005, p. 13. Web. 16 Sept. 2016.
Volti, Rudi. "Automobiles and Leisure." Encyclopedia of Recreation and Leisure in America. Ed. Gary S. Cross. Vol. 1. Detroit: Charles Scribner's Sons, 2004. 49. Gale Virtual Reference Library. Web. 23 Sept. 2016.
Pollard, Hugh B. C. "Chapter XII: Pocket Pistols and Revolvers." The Book of the Pistol and Revolver. 1917. Reprint. Sportsman’s Vintage Press. © 2016 Default copyright text. Web. 23 Sept. 2016.
Giordano, Ralph G. Fun and Games in Twentieth-Century America: A Historical Guide to Leisure. Westport, Conn. : Greenwood Press, 2003, p. 76. Print.
"Miscellaneous Nostrums: Nuxated Iron." Nostrums and Quackery; Articles on the Nostrum Evil and Quackery Reprinted From the Journal of the American Medical Association. v. 2. Ed. Arthur Joseph,Cramp. Chicago : Press of American Medical Association, 1921, p. 536. Internet Archive.org Web. 30 August 2016.
"John Willys." Encyclopedia of World Biography. 2nd ed. Vol. 20. Detroit: Gale, 2004. 408. Gale Virtual Reference Library. Web. 21 Nov. 2016.
"Hudson Motor Car Company." Wikipedia. Web. 1 Dec. 2016.
Corbett, R. Patrick. "Harry D. Weed, inventor, developed the first tire chains." The Post-Standard. syracuse.com. October 13, 2011. 21 Nov. 2016.
Shrock, Joel. “Leisure Activities.” The Gilded Age. Westport, CT : Greenwood Press, 2004, 118-120. Print.
"S/S Grosser Kurfürst, Norddeutscher Lloyd." Norway Heritage. Copyright 1997—2016. © Norway Heritage. Web. 7 Sept. 2016.
"Philadelphia Zoological Gardens". Encyclopædia Britannica. Encyclopædia Britannica Online. Encyclopædia Britannica Inc., 2016. Last Updated: 8-20-1999. Web. 07 Sept. 2016.
"Ty Cobb Stats, Fantasy & News." MLB.com. © 2016 MLB Advanced Media, LP. All rights reserved. Web. 29 August 2016.
Ginsburg, Daniel. "Ty Cobb." Society for American Baseball Research (SABR). © SABR. All Rights Reserved. Web. 29 August 2016.
"Jess Willard." Wikipedia. Web. 30 August 2016.
"Grover Cleveland Alexander." National Baseball Hall of Fame and Museum. Cooperstown, NY © BHOF All Rights Reserved. Web. 30 August 2016.
"Empire State Express." Wikipedia. Web. 19 Sept. 2016.
"History of the North German Lloyd Steamship Line (1911)." G G Archives. Copyright © 2000-2016 Gjenvick-Gjønvik Archives. All rights reserved. Web. 7 Sept. 2016.

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