Source: https://www.adler-colorshop.com/en/security-privacy
Timestamp: 2019-04-20 23:17:07+00:00

Document:
We are pleased that you have visited our website and thank you for your interest. In the following we inform you about how your personal data is handled when using our website. Personal data is all data that enables you to be personally identified.
In principle, we process the personal data of our users only insofar as this is necessary to provide a functioning website as well as our content and services. The processing of the personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent cannot be obtained for practical reasons and the processing of the data is permitted by law.
Insofar as we obtain the consent of the data subject for the processing of personal data, art. 6 para. 1 version a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.
In the processing of personal data required for the performance of a contract of which the data subject is a party, art. 6 para. 1 version b of the GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual actions.
Insofar as processing of personal data is required for the performance of a legal obligation that is subject to our company, art. 6 para. 1 version c of the GDPR serves as the legal basis.
In the event that vital interests of the data subject or any other natural person require the processing of personal data, art. 6 para. 1 version d of the GDPR serves as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interest, fundamental rights and freedoms of the data subject do not outweigh the former interest, art. 6 para. 1 version f of the GDPR serves as the legal basis for the processing.
The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage shall no longer apply. Furthermore, such storage may take place if it is stipulated by the European or national legislator in EU regulations, laws or other regulations to which the responsible person is subject. Blocking or deletion of the data also takes place if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion of a contract or fulfilment of the contract.
The processing is carried out in accordance with art. 6 para. 1 version f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is only transferred for the operation of the website and the maintenance of system security only within the ADLER Business Group (ADLER-Werk Lackfabrik, Bergwerkstraße 22, 6130 Schwaz) on the basis of our legitimate interest (art. 6 para. 1 version f of the GDPR) instead of running our services cost-effectively. A transfer to third parties or other use of the data does not take place. However, we reserve the right to retrospectively check the server log files should concrete evidence point to unlawful use.
the browser session, thus after closing your browser (so-called session cookies). Other cookies remain on your terminal device and allow us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings (for example, retaining the contents of a virtual shopping basket for a subsequent visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with art. 6 para. 1 version b of the GDPR either for the execution of the contract or in accordance with art. 6 para. 1 version f of the GDPR for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
Under certain circumstances we work with advertising partners to help us make our Internet offer more interesting to you. For this purpose, when you visit our website, cookies from partner companies are stored on your hard disk (third-party cookies). If we collaborate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.
When you make contact with us (for example via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of answering your request or for making contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with art. 6 para. 1 version f of the GDPR. If your contacting is aimed at concluding a contract, then additional legal basis for the processing is art. 6 para. 1 version b of the GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict. The user has the possibility at any time to revoke his consent to the processing of the personal data.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with art. 6 para. 1 version a of the GDPR. When subscribing to the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the above-mentioned responsible person. Following successful cancellation, your email address will be immediately deleted from our newsletter mailing list, insofar as you have not expressly consented to a further use of your data or we reserve the right to further data usage, which is permitted by law and about which we inform you in this declaration.
Our email newsletter is sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ("CleverReach"), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with art. 6 para. 1 version f of the GDPR and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. The data entered by you for the purpose of receiving a newsletter (e.g. email address) will be stored on the servers of CleverReach in Germany or Ireland.
The data protection declaration of CleverReach can be viewed here:https://www.cleverreach.com/de/datenschutz/.
Based on our legitimate interest in personalised direct marketing, we reserve the right to store your first and last name, postal address and, if we have received this additional information from you as part of the contractual relationship, your title and your business name in accordance with art. 6 para. 1 version f of the GDPR and use them for sending interesting offers and information about our products by mail.
You can object to the storage and use of your data for this purpose at any time by sending a message to the responsible person.
"Privacy Shield", which ensures compliance with the level of data protection in the EU.
conversion tracking tag site. However, they do not receive any information that allows users to be personally identified. If you do not want to participate in tracking, you can block this usage by simply disabling the Google conversion tracking cookie on your Internet browser under User Preferences. You are then not included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with art. 6 para. 1 version f of the GDPR.
In a cookie, the information is only placed when a particular advertising material was clicked on by a terminal device. In the belboon Tracking Cookies an individual sequence of digits, but not one which is assignable to the individual user, is deposited, with which the affiliate programme of an advertiser, the publisher, the time of the user's action (Click or View) are documented. Belboon also collects information about the terminal device from which a transaction is carried out, e.g. the operating system and the navigating browser. Insofar as the information also contains personal data, the described processing is based on our legitimate financial interest in the settlement of commission payments with belboon in accordance with art. 6 para. 1 version f of the GDPR.
If you do not want to save cookies in your browser, you can do so by means of the appropriate browser settings. You can disable the storage of cookies under Extras/Internet options in your browser, restrict them to certain websites or set your browser to notify you when a cookie is sent. Please note, however, that in this case you will have to take into account a limited representation of the online offerings and limited user guidance. You can also delete cookies at any time. In this case, the information stored therein will be removed from your terminal device.
This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transferred to a Google server in the USA and stored there.
other contracting states of the agreement in the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with art. 6 para. 1 version f of the GDPR based on our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and Internet usage. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data.
With this tool, movements on the websites where Hotjar is used can be traced (so-called heat maps). For example, you can see how far users are scrolling and which buttons users click on and how often. Furthermore, the tool also allows feedback to be obtained directly from the users of the website. In this way, we gain valuable information to make our websites faster and more customer-friendly. The above analysis is based on our legitimate interests for optimisation and marketing purposes and the appropriate design of our website in accordance with art. 6 para. 1 version f of the GDPR. When using this tool, we pay particular attention to the protection of your personal data. So we can only trace which buttons are clicked on and how far users scroll. Areas of the websites in which personal data of you or third parties are displayed are automatically hidden by Hotjar, and are thus not traceable at any time.
Hotjar offers every user the possibility to disable the use of the tool Hotjar with the help of a "Do Not Track-Header", so that no data on the visit of the respective website is recorded. This is a setting that all common browsers in current versions support. For this purpose, your browser sends a request to Hotjar, with the instruction to disable the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track-Header" for each of these browsers/computers separately.
to generate conversion statistics, therefore, to track how many users arrive at a conversion page after clicking on an ad. We can see thereby the total number of users who clicked on our ad and were forwarded to a conversion tracking tag site. However, we do not receive any information that allows users to be personally identified.
conversion tracking statistics. Alternatively, using the opt-out site for users from the EU http://www.youronlinechoices.com/uk/your-ad-choices/ , you can verify whether Microsoft promotional cookies are set in your browser and disable them.
Our website uses the features of Google AdWords Remarketing to advertise this website on Google's search results, as well as third party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Processing is based on our legitimate interest in optimally marketing our website in accordance with art. 6 para. 1 version f of the GDPR.
Any further processing will only take place if you have agreed with Google that your Internet and app browsing history will be linked to your Google Account by Google and information from your Google Account will be used to personalise ads that you view on the web. If you are logged in to Google in this case during the page visit to our website, Google uses your data with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data with Google Analytics data to create target groups.
When you visit any of the subpages where the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google's servers in the USA and stored there. This is done regardless of whether Google provides a user account that you are logged in to, or if no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to associate with your profile on Google, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them. Such an evaluation takes place in particular in accordance with art. 6 para. 1 version f of the GDPR based on the legitimate interests of Google in the display of personalised advertising, market research and/or needs-oriented design of its website. You are entitled to a right to object to the creation of these User Profiles, whereby you must address Google to exercise it.
This serves to safeguard our legitimate interests, which are predominantly justified in the context of a weighing up of interests, in the optimal marketing of our offer, art. 6 para. 1 version f of the GDPR. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server automatically stores a so-called server log file, which contains, for example your IP address, date and time of the call-up, amount of data transferred and the requesting provider (access data) and documents the call-up. This access data is not evaluated and is automatically overwritten within seven days after the end of your page visit.
Further personal data is only transferred to Trusted Shops, insofar as you decide after the conclusion of an order on the use of Trusted Shops products or have already registered for the use. In this case, the contractual agreement concluded between you and Trusted Shops applies.
- Right to be informed in accordance with art. 19 of the GDPR: If you have asserted the right to rectification, deletion or restriction of the processing to the responsible person, this person is obligated to inform all recipients, to whom the personal data relating to you has been disclosed, of this rectification or deletion of the data or restriction of the processing, unless this proves to be impossible or involves disproportionate effort. You have the right to be informed about these recipients.
- Right to complain in accordance with art. 77 of the GDPR: If you consider that the processing of your personal data violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to complain to a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.
IF, IN THE CONTEXT OF A WEIGHING UP OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL TERMINATE THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS RESTRICTED HOWEVER, IF WE CAN DEMONSTRATE REASONS WORTHY OF PROTECTION FOR THE PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING AT ANY TIME. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

References: art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 19
 art. 77