Source: https://www.carl-f-bucherer.com/ru/juridicheskaja-informacija
Timestamp: 2019-04-19 09:19:41+00:00

Document:
This website was produced and published by BUCHERER AG with its registered office in Switzerland, Langensandstrasse 27, 6005 Lucerne, entered in the Commercial Register of the Canton of Lucerne under No. CH-100.3.026.034-2.
We are committed to handling your personal data responsibly. Consequently, we regard it as self-evident that we comply with the statutory requirements of the Swiss Federal Law on Data Protection (FDPA), the Ordinance to the Federal Law on Data Protection (OFDPA), the Telecommunications Law (FMG) as well as the General Data Protection Regulation of the European Union (GDPR) and other provisions of Swiss and European Data Protection Law.
• the name of your Internet access provider.
Only in the case of an attack on the network infrastructure of www.carl-f-bucherer.comor in case of suspicion of another unauthorised or improper use of the website, the IP address will be evaluated for clarification and defense and, if necessary, used in criminal proceedings for identification and to bring legal action against the users concerned under civil and criminal law.
The purposes described above, constitute our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f GDPR.
We require this information to open your customer account, as this is necessary for ordering the 1888 Magazine and to send you the 1888 Magazine, if desired. The data in the customer account can be viewed and changed at any time. Finally, the customer can request the complete deletion of the customer account. If you wish to delete your customer account, please send us a request (see "Contact" below).
Our legal basis for processing the personal data as mentioned above lies within the meaning of Art. 6 para. 1 lit. f GDPR. This legal basis allows the processing of personal data within the scope of our "legitimate interest".
You can object to such data processing at any time if there are reasons in your particular situation, which speak against data processing (see "Contact").
For the processing of your contact inquiry our legal basis lies within the meaning of Art. 6 para. 1 lit. f GDPR. This legal basis allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest is to process your inquiry.
We require this information to be able to send you the 1888 Magazine as desired.
By registering for the 1888 Magazine, you consent to the processing of the personal data necessary for the delivery of the magazine. This consent constitutes our legal basis within the meaning of Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time with effect for the future.
We require this information to deliver the collection book to you.
By ordering the collection book, you consent to the processing of the personal data necessary for the delivery of the book. This consent constitutes our legal basis within the meaning of Art. 6 para. 1 lit. a GDPR.
We provide the option to contact us by email (e.g. info@carl-f-bucherer.com, service@carl-f-bucherer.com, service@bswiss-watches.com), telephone or post. You can contact us and ask questions about website features and products.
You are responsible for the communication and/or the content you are sending to us by email, telephone or post. We recommend that you do not provide any sensitive information. Personal data will only be collected when you voluntarily disclose them to us. Therefore, you are in control of which information you give us. In order to be able to answer your questions, we may ask you to provide us with additional information, e.g. your address, your e-mail address, etc. We will only collect personal data from you if it is necessary to answer your questions or to provide the services you requested.
Our legal basis is our legitimate interest in processing your inquiry in the sense of Art. 6 para. 1 lit. f of the GDPR.
You can object to this data processing at any time (see "Contact").
This processing is based on our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR for customer-friendly and efficient management of customer data. We also base the processing of this data on the fulfilment of the contract within the meaning of Art. 6 para. 1 lit. b GDPR.
You can object to this data processing at any time (see "Contact" below).
We will only pass on your data if you have expressly consented to do so, we are obliged to do so by law or to the extent this is necessary to assert our rights.
This website uses DoubleClick by Google, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google uses the so-called DoubleClick cookie for this purpose, which enables the browser used by the user to be recognised when visiting other websites. The information generated by the cookie about your visit to these websites (including your IP address) will be transmitted to and stored by Google on servers in the United States (see below for Information on data transmissions to the United States).
Google will use this information for the purpose of evaluating your use of the website with regard to the ads to be placed, compiling reports on website activity and advertising for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not, however, associate the IP address of users with any other data held by Google.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address.
In addition, the DoubleClick Floodlight cookies used enable us to understand whether you are performing any actions on our website after you have accessed or clicked (conversion tracking) on one of our display/video ads on Google or another platform via DoubleClick. DoubleClick uses this cookie to understand the content you interact with on our website so that we can send you targeted advertisements later.
The creation of pseudonymised user profiles for advertising and analysis purposes is based on a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. This applies to all listed data processing operations. The legitimate interest lies in direct marketing and the analysis of the use of our website.
You can object to the aforementioned data processing in various ways: a) by setting your browser software accordingly, in particular by suppressing third party cookies to prevent you from receiving advertisements from third parties (see section 6 below); b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain, https://www.google.com/settings/ads, whereby this setting is deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the "About Ads" self-regulatory campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanently disabling it in your Firefox, Internet Explorer or Google Chrome browsers via the link http://www.google.com/settings/ads/plugin.
On our website we use the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Facebook uses the Facebook pixel to identify visitors to our website as a target group for displaying ads (known as "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our site or who have certain features (e.g., interests in certain topics or products determined by the web pages visited) that we submit to Facebook (custom audiences).
We also use the Facebook pixel to ensure that our Facebook ads match the potential interest of users and are not annoying. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were referred to our website after clicking on a Facebook ad (known as "conversion").
The Facebook pixel is directly integrated by Facebook when you visit our website and can store a so-called cookie on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our website is noted in your profile. The data collected about you is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The data can therefore be used by Facebook for its own market research and advertising purposes.
Furthermore, when using the Facebook pixel, we use the additional function "extended comparison" where data for the formation of target groups ("Custom Audiences" or "Look Alike Audiences") is transmitted to Facebook in encrypted form.
The legal basis for the aforementioned data processing lies in our legitimate interest in the analysis, optimisation and economic operation of our online offer (Art. 6 para. 1 lit. f GDPR).
The legal basis for the aforementioned data processing lies in our interest in the personalised and interest-based advertising of our offer (Art. 6 Para. 1 lit. f GDPR).
We use the technology of the provider Sizmek Inc., 401 Park Avenue S, 10016 New York City, USA, which enables us to present you with relevant and targeted advertising media and advertisements based on your interests and your usage behaviour on our website, as well as on the offers of third parties. We also use Sizmek to measure and statistically evaluate the success of our advertisements (e.g. interaction with or click on an advertisement).
Cookies are used for this purpose in order to analyse and evaluate your usage behaviour (e.g. clicks) and the interaction with advertisements. The data collected includes use-related data (e.g. clicks on advertisements, websites, time and duration of visit) and browser data (e.g. language setting, screen resolution) which do not allow any conclusions to be drawn about your person.
For more detailed information on privacy and your setting options, see https://www.sizmek.com/privacy-policy/.You can object to the use of Sizmek via the opt-out tool under https://www.sizmek.com/privacy-policy/ at any time.
The legal basis for the aforementioned data processing lies in our interest in the personalised and interest-based application of our offer (Art. 6 para. 1 lit. f GDPR).
BUCHERER is entitled to pass your data to third party companies abroad to the extent this is required in connection with the processing of your requests, the provision of services and marketing campaigns. These third-party companies are obliged to respect the privacy of users to the same extent as the provider itself. If the level of data protection in a country is considered unsuitable by Swiss standards or within the meaning of the EU General Data Protection Regulation, we will ensure, by means of a contract, that your personal data is protected according to Swiss regulations or the EU General Data Protection Regulation at all times.
will be transmitted to and stored on servers in the United States by Google, a company of the holding company Alphabet Inc. The IP address is shortened by activating IP anonymisation ("anonymizeIP") on this website before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area or Switzerland. The anonymous IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In such cases, we provide contractual guarantees to ensure that Google maintains an adequate level of data protection.
The information is used to evaluate the use of the website, to compile reports on the activities on the website and to provide further services associated with the use of the website and the Internet for purposes of market research and needs-based design of the website. This information may also be transferred to third parties if this is required by law or if third parties process this data as data processors. According to Google, the IP address will in no case be associated with other data relating to the user.
As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on the user’s device. If the user deletes cookies (see above “Cookies”), the link must be clicked again.
As part of Google AdWords, we use so-called conversion tracking. We track the conversion for that purpose by means of Google Analytics. If you visit certain pages of our website, Google and we may recognize whether you clicked on a Google ad and were directed to that page.
The information collected from the conversion tracking is used to generate conversion statistics. We receive the total number of users who clicked on our ad and were directed to a page with a conversion tracking tag. However, we will not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt out of this use by easily turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.
Conversion cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analysing user behaviour in order to optimise both our website and advertising.
You can set your browser so that you are informed when cookies are set and only accept cookies for specific cases or generally exclude them and activate the automatic deletion of cookies when you close your browser. If cookies are deactivated, the functionality of the website may be restricted.
For the sake of completeness, we wish to note that under US law, the US authorities may carry out surveillance measures that allow the general storage of all data transferred from the European Union or Switzerland to the USA. This is done without distinction, restriction or exemption on the basis of the objective pursued and without objective criteria that would make it possible to restrict the US authorities access to personal data and its subsequent use for specific, strictly limited purposes that would justify access to that data.
On our website, the social media functionalities ("plugins") are integrated by the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA2210, USA ("AddThis"). An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing.
If you wish to object to the data collection by AddThis in the future, you can set an opt-out cookie, which you can download from the following link: http://www.addthis.com/privacy/opt-out.
• Google+ of Google Inc.
When you click on the relevant social network icons, you will be linked to the relevant social network to perform the chosen service, e.g. to share content on Facebook or to tweet on Twitter. To do this, however, you must log into your corresponding user account or be logged in already.
You may ask for information about your personal data stored by us at any time free of cost. Requests for information must be submitted in writing with proof of identity. You are also entitled to require that your data stored by us is deleted or corrected at any time. You also have the right to reclaim from us the data that you have provided to us (right of data portability). Upon request, we will also pass the data on to a third party of your choice. You have the right to receive the data in a common file format.
You may do this by sending a request to this effect by email to data-privacy@bucherer.com. ) You will find other options for contacting us under ”Contact”.
We would like to point out that in the event that your data is deleted, our services cannot be used or can no longer be used in full. You can revoke your consent to certain data processing at any time with effect for the future.
The CARL F. BUCHERER website is aimed at an adult audience. It is forbidden for minors, and especially children under 13 years of age, to transmit personal data about themselves to us or to register to receive a service. If we detect that such data has been transmitted to us, it will be deleted from our database. The parents (or legal guardians) of the child may contact us and request deletion of the data or de-registration. For this purpose, we require a copy of an official document confirming you as a parent or guardian.
We use suitable technical and organizational security measures that seem appropriate to us to protect your data stored by us from manipulation, partial or total loss and unauthorized access by third parties. Our security measures are continuously updated according to technological developments.
We also take the protection of our own internal company data very seriously. Our staff and the service providers engaged by us are obliged to maintain confidentiality and to comply with the provisions of data protection law. Moreover, access to personal data is only granted as far as it is necessary.
• to perform services to the extent specified above, which you have requested or for which you have given your consent.
We keep contractual data for a longer period of time, as this is prescribed by legal storage obligations. Storage obligations, which oblige us to store data, result from accounting regulations and tax regulations. According to these regulations, business communications, contracts concluded and accounting records must be kept for up to 10 years. If we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.
If you have any questions regarding data protection on our website, would like more information or would like to arrange for your data to be deleted, please get in touch with us by filling in the relevant online contract form or by sending an email to data-privacy@bucherer.com.
You have the right to complain to a data protection supervisory authority at any time.

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