Source: http://www.spell.org.br/documentos/ver/45916/integrating-r-d-and-marketing-for-success-in-product-innovation--an-experience-by-a-manufacturer-of-cosmetic-raw-materials
Timestamp: 2019-04-18 14:55:35+00:00

Document:
Social Marketing: Induction or Volunteerism?
VASCONCELLOS, E. P. G.; GREGOLIN, F. Integrating R&D and Marketing for Success in Product Innovation: An Experience by a Manufacturer of Cosmetic Raw Materials. Revista Brasileira de Estratégia, v. 10, n. 2, p. 299-312, 2017.
Vasconcellos, E. P. G., & Gregolin, F. (2017). Integrating R&D and Marketing for Success in Product Innovation: An Experience by a Manufacturer of Cosmetic Raw Materials. Revista Brasileira de Estratégia, 10(2), 299-312.
ABIHPEC PUBLICAÇÃO ANUAL: panorama do setor 2015. Available at: . Accessed on: 17 Nov. 2015.
BROCKHOFF, K; CHAKRABARTI, A. K. R&D/Marketing linkage and innovation strategy: Some West German experience. Engineering Management, IEEE Transactions on, v. 35, n. 3, p. 167-174, 1988.
DAVILA, T; EPSTEIN, M. J; SHELTON, R. D. As regras da Inovação: como gerenciar, como medir e como lucrar. Porto Alegre: Bookman, 2007.
DOSI, G. Sources, procedures and microeconomic effects of innovation, Journal of Economic Literature, vol. XXVI, pp. 1120-1171, 1988.
FAIN, N; KLINE, M; DUHOVNIK, J. Integrating R&D and marketing in new product development. Strojniški vestnik-Journal of Mechanical Engineering, v. 57, n. 7-8, p. 599-609, 2011.
FREEMAN, C. Innovation and the strategy of the firm. The Economics of Industrial Innovation. Harmondsworth: Penguin Books, 1974.
GRIFFIN, A.; HAUSER, J. R. Integrating R&D and Marketing: A Review and Analysis of the Literature. Journal of Product Innovation Management, v. 13, n. 3, p. 191-215, 1996.
GUPTA, A. K.; RAJ, S. P.; WILEMON, D. A model for studying R&D. Marketing interface in the product innovation process. The Journal of Marketing, p. 7-17, 1986.
GUPTA, A. K.; ROGERS, E. M. Internal marketing: integrating R&D and Marketing within the organization. Journal of Services Marketing, v. 5, n. 2, p. 55-68, 1991.
KAHN, K. B.; MENTZER, J. T. Marketing’s integration with other departments. Journal of Business Research, v. 42, n. 1, p. 53-62, 1998.
KOTLER, P. Administração de Marketing: a edição do novo milênio. 10. ed. São Paulo: Prentice-Hall, 2000.
MILES, R. E.; SNOW, C. C. Organizational Strategy, Structure, and Process, New York: McGraw-Hill, 1978.
MINTZBERG, H. Safari de estratégia: um roteiro pela selva do planejamento estratégico. Porto Alegre: Bookman, 2010.
OFEK, E; SARVARY, M; R&D, Marketing, and the success of next-generation products. Marketing Science, v. 22, n. 3, p. 355-370, 2003.
Parker, J. E. S. The economics of innovation: the national and multinational enterprise in technological change. New York: Longman, 1978.
PORTER, M E. Estratégia Competitiva: técnica para análise de indústrias e da concorrência. Rio de Janeiro: Elsevier, 2004.
REIS, D. R. Gestão da inovação tecnológica. 2. ed. Barueri, SP: Manole, 2008.
ROBERTS, E. B. Managing invention and innovation. Research-Technology Management, v. 50, n. 1, p. 35-54, 2007.
SMETS, L. P. M.; LANGERAK, F.; RIJSDIJK, S. A. Shouldn’t Customers Control Customized Product Development? Journal of Product Innovation Management, v. 30, n. 2, p. 1-12, 2013.
SONG, X. M; PARRY, M. E. How the Japanese manage the R&D-Marketing interface. Research Technology Management, v. 36, n. 4, p. 32, 1993.

References: v. 
 v. 
 v. 
 v. 
 v. 
 v. 
 v. 
 v. 
 v. 
 v.