Source: https://www.dfl-digital-sports.de/privacy-statement/
Timestamp: 2019-04-20 16:39:39+00:00

Document:
DFL Digital Sports GmbH, Kaltenbornweg 2, D-50679 Cologne (“DFL Digital Sports”) collects, processes and uses personal data which has been captured from visits to the website www.dfl-digital-sports.de (the “Website”) in compliance with the applicable data privacy provisions in the Federal Republic of Germany. This Privacy Statement and Cookie Directive (hereinafter together: the “Statement“) sets out which data of the visitor (“User”) is captured on the Website and how this information is processed and used.
The legal basis for processing is Art. 6 para. 1 b) General Data Protection Regulation (“GDPR”).
With regard to data collection, processing and use for the purpose of optimizing the Website through web analytics, additional reference is made to Section 3 of this Statement.
However, DFL Digital Sports has expanded Google Analytics with the code “gat._anonymizeIp();“ in order to assure anonymized collection of IP addresses (so-called IP masking). This means that the IP addresses of Users are shortened within the Member States of the European Union or in other States which are a party to the Convention on the European Economic Area before the transmission to the USA. So, the full IP address is transmitted to a server of Google in the USA and shortened there only in exceptional situations. Google is a registered member of the EU-US Privacy Shield.
Upon request of DFL Digital Sports, Google will use this information in order to analyze the use of the Website by the Users for the purpose of compiling reports about the Website activity to provide additional services to DFL Digital Sports which are related to the use of the Website and Internet. Google does not combine the IP address of a User’s browser with other data under Google Analytics.
The User can prevent the storage of cookies with a corresponding setting on the User’s browser software. Furthermore, the User can prevent Google from collecting the data generated by the cookie and relating to his/her use of the Website (including the User’s IP address) by downloading and installing the browser plugin available via the following link. The User can also refuse the use of Google Analytics by clicking on the following link. An opt-out cookie which prevents the future collection of his/her data when visiting the Website will be placed: Disable Google Analytics. However, DFL Digital Sports hereby informs the User that in this case it is possible that the User cannot completely use all functions of the Website.
The legal basis for processing is Art. 6 para. 1 f) GDPR, whereby the legitimate interest for DFL Digital Sports results from the fact that, in the first place, DFL Digital Sports has an interest in evaluating the Website data for purposes of its optimization. Secondly, a data subject can reasonably foresee that data might possibly be processed for this purpose at the time the personal data is collected and in light of the circumstances under which this occurs (especially the above-mentioned measures).
DFL Digital Sports uses Google Ad Manager (formerly: DoubleClick for Publishers (Small Business)) by Google to insert online advertising in the Website. This helps DFL Digital Sports to serve online advertisements to Users. DFL Digital Sports does only insert advertising marketed directly by DFL Digital Sports and no interest-related advertising of third party networks.
The legal basis for processing is Art. 6 para. 1 f) GDPR, whereby the legitimate interest for DFL Digital Sports results from the fact that, DFL Digital Sports also wants to use its invest for operating the Website for direct advertising. The User – after weighing his reasonable expectations based on his relationship with DFL Digital Sports as the Website operator – will not incur any particular disadvantages.
On the Website, DFL Digital Sports uses Google Maps, a service provided by Google for the presentation of interactive maps. Information about the use of the Website (including the IP address of the User) can be transmitted to servers of Google in the USA due to the use of Google Maps. By visiting a content of the Website which includes Google Maps, the User‘s browser establishes a connection with the server of Google. The content of the map will be directly transmitted to the browser of the User by Google and integrated in the Website. Google is a registered member of the EU-US Privacy Shield.
The legal basis for processing is Art. 6 para. 1 f) GDPR, whereby the legitimate interest of DFL Digital Sports results from the fact that DFL Digital Sports has an interest to offer helpful information on the Website.
For the use the official Facebook fan page of DFL Digital Sports, DFL Digital Sports has chosen the most privacy friendly filter settings possible.
“Information and content you provide.
“We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. It can also include what you see through features that we provide, such as our camera, so we can do things such as suggest masks and filters that you might like, or give you tips on using portrait mode. Our systems automatically process content and communications that you and others provide to analyse context and what’s in them for the purposes described below. Learn more about how you can control who can see the things you share.
Personal data are not published by DFL Digital Sports or disclosed to unauthorized third parties.
Transmissions of personal data to government agencies and public authorities occur only in accordance with mandatory national provisions in the law or if the disclosure is necessary in the case of attacks on the network infrastructure in order to pursue rights and for purposes of criminal prosecution. The legal basis for this processing is Art. 6 para. 1 c) GDPR in conjunction with § 24 para. 1 no. 1 b) German Data Protection Act [Bundesdatenschutzgesetz, “BDSG”].
All stored personal data and pseudonymized usage data are deleted immediately and permanently as soon as the data are no longer needed for the purposes for which they were collected or the User demands this unless DFL Digital Sports is required by law to do preserve the data. If DFL Digital Sports is required on the basis of provisions in the law to preserve the data, the stored personal data and pseudonymized usage data will be permanently deleted upon expiration of the time periods for preserving data required by law.
DFL Digital Sports uses technical and organizational security measures in order to protect the personal data of the Users against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. The security measures are continuously adapted in accordance with technological developments.
The Website may contain links to other websites. This Statement applies solely to the Website of DFL Digital Sports. DFL Digital Sports has no influence over, and does not control whether other providers comply with applicable data privacy provisions.
The User can contact DFL Digital Sports by email at info@dfl-digital-sports.de. The data privacy officer of DFL Digital Sports can be contacted at dataprivacy@dfl.de. Please note that only data privacy-related messages will be answered at this email address. For all other inquiries please use the email address info@dfl-digital-sports.de.
The provisions in this Statement on collection, processing and use of the User’s data apply for the User when using the Website. This Statement is current valid and is dated as of 04 December 2018. DFL Digital Sports reserves the right to amend this Statement at any time as needed with effect for the future, especially for the purposes of adaption to a further development of the Website or the implementation of new technologies.
2017 ©DFL Digital Sports GmbH. All rights reserved.

References: Art. 6
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