Source: http://www.myappfree.it/privacy-policy/
Timestamp: 2019-04-22 14:57:49+00:00

Document:
MAF has developed and owns the web platform published on myappfree.com, myappfree.it, myappfree.net, myappfree.eu (the “Platform”).
MAF, through the Platform, provides services in which Advertisers may select specific Publishers for distributing and promoting their applications, products or services by means of Mobile Campaigns.
Through the Platform, we collect some information about you, as a user (“you” or the “user”), classified as “Personal Information”. In a general way, Personal information is any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
MAF, if you wish to activate the platform services through services offered by third parties could be shared personal information about yourself by these third parties.
This Policy does not apply to services offered by third parties and to the way they process information. We suggest that you carefully read the privacy policies of the respective third parties’ website on how they will process your information and possibly share them with MAF.
This Policy is provided in compliance with art. 13 to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of Personal Information and on the free movement of such data (the “General Data Protection Regulation”). In the event that you are under the age of 18 (eighteen), or are incapable of acting, this Policy is addressed to the person governed by applicable law, who is the only person authorized to give express consent thereto.
This Policy may be supplemented or amended in order to make it updated and/or adequate with respect to any technical changes made to the Platform and/or any changes in the purposes or methods of processing the Information.
We will notify you with specific and appropriate individual notices of any changes, but you should check this document periodically to stay up to date. Any updated version, which will bear the date on which the update was carried out, will be published promptly on the Platform and will become effective immediately after publication. Will be particularly considered in full force against you from the date of publication on the platform where you decide to unsubscribe from the platform after 7 days from notification.
The information gathered by MAF from the Platform is either Personal Information voluntarily supplied by you or tracking information gathered as you navigate through the Platform. In these instances, MyAppFree Srl – with registered office in via selice 84/A Imola (BO) 40026 Italy, e-mail info@mayppfree.com – is considered a data controller of this information, hereinafter also referred to as “Controller”.
In addition, when you use the Platform as a demand partner or supply partner, MAF collects Personal Information about your end users in order to provide you with the services. In collecting this Personal Information and providing you with the service, MAF acts as a Processor on your behalf.
The computer systems and procedures used to operate the Platform may automatically acquire, during their normal operation, certain Personal Information concerning your navigation, such as, by way of example, IP address.
(i) Profiling activities, i.e. the study and analysis of your interests and requests for the purposes of defining individual and group profiles, subject to your prior express consent, as indicated by ticking the “I expressly consent, in particular, to the processing of my Personal Information for profiling purposes, highlighted in bold in point (i) of art. 2.1 and (ii) of Article 2.2, extruded here for clarity”. The consent to the processing of this data is optional and refusal to treatment will not result in the inability to use the services of the platform. Even in case of consent, you will still have the right to object, in whole or in part, to the processing of your Personal Information for profiling purposes, making a simple request to the Controller, without any formality.
How can we use your Personal Information for this purpose? We may process your Personal Information about you to better understand your interests and preferences, so that we can provide you with an experience that is consistent with those interests and preferences. For example, we may do so in order to provide you with access to content for which you have shown the most interest, or to send you personalized offers or promotions via email (provided that you have consented to receive our communications for advertising and commercial purposes), or to offer you advertising content relating to your interests.
On what legal basis will we be able to process your Personal Information in this way? Provided that you have given your consent and that this is in line with your choices in this regard, it is in our legitimate interest to look at your preferences, based on the way you navigate, so that we can better customize our offer.
(i) we use Firebase, a web/app analytics service provided by Google that sends cookies to your device.
(ii) we use 42matters, a web/app analytics service provided by 42 matters that sends cookies to your device.
Cookies (“Cookies”) are small strings of text that are stored on your device and recording some data about your browsing activities. This data, if the Cookies are not disabled, are communicated to the website or application that installed them every time you return to visit it.
Technical cookies: allow you to browse through the website or application and use options or services. For example, they identify the session, restrict access to web parts, remember the elements of an order, make a request to register to or participate in an event, use security features while browsing, and store content for audio or video broadcast. In other words, all those Cookies necessary to satisfy the specific request that the user made at that time and that are not used for further purposes.
Profiling cookies: allow a more effective management of the advertising space of the website or application and allow the adaptation of the advertising so that the same can be relevant to the user and prevent the user from seeing advertising already seen. Such cookies therefore carry out a real profiling of the user’s behavior.
Third-party cookies: Third-party cookies are cookies, used by the operator of the website or application, but installed on the user’s device by third parties other than the operator of the website or application. Third-party cookies are, for example, the statistical services of Google Analytics or the advertising service of Google Adsense.
(iii)(b) adopted without precautions that eliminate the power of identification, for which your specific consent is required.
If you would like to have more information about these cookies, and understand how to refuse or delete it, please take a look at the privacy policies below, using the addresses supplied.
Below is a list of Cookies used.
Cookies installation, which normally takes place automatically with most browsers, can be prevented by simply disabling your browser functions, enabling the receipt of Cookies.
For further information or clarification, you can contact us by email info@myappfree.com.
If you decide not to enable Cookies, your experience on the Platform may be limited.
The provision of any other personal information required in the context of the registration procedure, unless otherwise stated expressly as obligatory, is optional and fully remitted to your will.
How can we use your Personal Information for this purpose? Generally speaking, we may need to use the Personal Information above, such as your email address, to set up and manage your account (for example, to send you password reminders or notifications of changes to your account details).
What is the legal basis that allows us to treat your personal information in this way? Will ask for your consent before we process your Personal Information in this way. Processing your personal information is required to set up and manage your account.
(i) Sending communications for advertising and commercial purposes, as well as for direct sale by MAF also referring to products and services of third parties, avoiding the communication of your data to such subjects. Subject to obtaining express consent, as shown in the checkbox of the item “I expressly consent, in particular, to the processing of Personal Information for purposes of sending advertising communications and for commercial purposes generally highlighted in bold in point (i) of Article. 2.2, extruded, for clarity, here”, your Personal Information may be used by MAF for the purpose of sending advertising and commercial communications (marketing) and / or direct sale of products or services of its own or third parties, by any remote communication technology, including social media, taking into account any indications that you decide to provide by freely answering questions that you do to learn more about your requests and your interests. The consent to the processing of this data is optional and refusal to treatment will not result in the inability to use the services of the platform. Even if consensus is achieved, you will still have the right to object, in whole or in part, to the processing of your Personal Information for marketing purposes and/or direct sales by simple request to the data controller, without any formalities.
How may we use your personal information for this purpose? We process Personal Information for sending information and advertising material, also by third parties; send commercial communications, also interactive; carry out direct sales or placement of products or services; that is, for all purposes legitimate trade.
What is the legal basis that allows us to treat your personal information in this way? As long as you have expressed your consent and that this is in line with your choices about, is our legitimate interest can use Personal Information for the sending of commercial communications with the aim of: (i) to be able to offer a platform services completely free of charge or at very low costs; and at the same time, (ii) make MAF economically viable.
(ii) profiling activities, study and analysis of your interests and your requirements for the purposes of the definition of individual and group profiles, after obtaining your consent, as resulting from tick the item “I agree specifically, in particular, to the processing of personal information for the purpose of profiling, highlighted in bold in the point (s) of art. 2.1 and (ii) of art. 2.2, extruded, for clarity, here”. The consent to the processing of this data is optional and refusal to treatment will not result in the inability to use the services of the platform. Even in case of consent, you will still have the right to object, in whole or in part, to the processing of your Personal Information for profiling purposes, making a simple request to the Controller, without any formality.
How can we use your Personal Information for this purpose? We may process your Personal Information to better understand your interests and preferences, in order to provide you an experience that is consistent with those interests and preferences. For example, we may do so in order to provide you with access to content for which you have shown the most interest, or to send you personalized offers or promotions via email (provided that you have consented to receive our communications for advertising and commercial purposes), or to offer you advertising content relating to your interests. This includes, for example, adapting our advertising to make certain advertisements visible when the public is particularly interested in them.
On what legal basis do we treat your Personal Information in this manner? Provided that you have given your consent and that this is in line with your choices, it is our legitimate interest to look at your preferences, taken from the way you navigate, so that we can better customize our offer.
(iii) Communication of data to third parties for sending advertising and commercial messages (marketing) and direct sale by such third parties. After obtaining your express consent, as shown in the check box of the item “I expressly consent, in particular, that my Personal Information be disclosed to third parties for the purposes highlighted in bold in point (iii) of art. 2.2, extruded, for clarity, here”, your Personal Information may be used by MAF to communicate them to third parties (as specified in point 3) for the purpose of sending advertising and commercial communications (marketing) and / or direct sale by such third parties, by any remote communication technology, including social media. The consent to the processing of this data is optional and refusal to treatment will not result in the inability to use the services offered on the Platform. Even in case of consent, you will still have the right to object, for the future, in whole or in part, to the disclosure of your Personal Information to third parties, by making a simple request to the Processor, without any formality.
On what legal basis do we treat your Personal Information in this manner? Provided that you have given your consent and that this is in line with your choices, it is in our legitimate interest to be able to disclose your Personal Information to our business partners for the purpose of: (i) offering you the services of the Platform completely free of charge or at very low costs; and (ii) making MAF economically viable.
(iv) Any further purpose necessarily connected to the execution of the services of the Platform, as illustrated in the TOS.
How can we use your Personal Information for this purpose? We may need to use your Personal Information if necessary to fulfil our contractual obligations to you, for example when you requested access to the Platform’s services.
On what legal basis do we treat your Personal Information in this manner? If you have requested the performance of the Platform’s services, as described in the TOS, processing of your Personal Information is necessary to fulfil our contractual obligations to you.
In collecting this Personal Information and providing you with the services, MAF acts a processor on your behalf. Please note that you must ensure that our processing activities described below are consistent with the lawful basis of your own processing of Personal Information.
(i) Services to Supply Partners: MAF use this information to find and serve the optimal advertisement for the end user of your mobile website or application (the “Property”). In addition, MAF passes this information on to the Advertiser’s tracking vendor for tracking purposes so that an install event can be detected (which then triggers a payment to you, ie. the Supply Partner). Please note that MAF only collects information from the Property to the extent that you have instructed and allowed MAF to collect, in writing, prior to such collection, and subject to the permissions you have activated inside the Property.
(ii) Services to Demand Partners: MAF uses this information to facilitate and optimize campaigns for advertisers across its network. It only uses the Personal Information provided by a demand partner to optimize campaigns for this demand partner. MAF will receive data from your tracking vendor on whether an event which triggers payment to MAF or measures quality of the installs provided by MAF has occurred on a Property. This is so we can serve your advertisement on the Properties of our supply partners and pay them for certain events agreed between us (eg. installs, certain interactions on a Property etc.).
Services to all our customers: We also use the information to detect and prevent fraudulent actions of end users. For example, we will detect multiple requests from a certain piece of information (eg. IP address) that could not reasonably be performed by a human being in such time or volume.
We will retain the Personal Information described above for the life of an active campaign. We can continue to retain and use your Personal Information for longer periods only to the extent required by fraud detections needs.
The Personal Information that you provide to us voluntarily and freely on the basis of your autonomous impulse (for example sending e-mails to the e-mail addresses indicated on the Platform for the purpose of obtaining information), will be acquired by us and processed as Data Controller.
In particular, in addition to your e-mail address, required to reply to you, any other Personal Information will be acquired where electronic communication references or otherwise contained in the e-mail message. Such Personal Information, if different from those already in our possession and subject to explicit consent to the processing, as per art. 2.2, will not in any way be disclosed or communicated to third parties with respect to the owner’s organization, nor will they be used to define the profiles or personalities of the data subject or for direct or indirect commercial or advertising purposes and, in any case, will be kept exclusively for the purposes of keeping correspondence.
The possible acquisition of data on your position will be possible only with your express consent during the use of the Platform. With your prior consent, we may use this information to provide you with services and/or adverts available in your region, based on the permissions you provided and based on the settings of your device.
You may at any time turn off geolocation, both from your personal account in the platform and the settings of your device. For more information on how to disable this service on your device, we recommend that you contact the manufacturer of your device.
How can we use your Personal Information for this purpose? We may process Personal Information to provide you with an experience more in line with your local area. For example, we can do this to offer you access to content or promotions tailored to your region.
On what legal basis do we treat your Personal Information in this manner? Provided that you have given your consent and that this is in line with your choices in this regard, it is our legitimate interest to look at your territorial area, so as to be able to better customize our offer.
With reference to Personal Information, the Platform provides for the use of particularly advanced encryption technologies to protect its integrity and confidentiality.
The data is saved on an architecture that allows daily backup and in case of transfer, subject to consent, the sensitive data is encrypted using algorithms MD5,SHA-2,SHA-3.
Unless otherwise specified in relation to the individual processing purposes as specified above, the personal information collected may be disclosed to – or otherwise become aware of – treatment’s executors or processors (including external), in relation to the powers and functions of each, in order to fulfil the above purposes or to ask you specific contractual and/or regulatory requirements.
(ii) judicial or other public authorities, in compliance with the purposes specified above or with legal obligations.
Your Personal Information may then be disclosed to companies, which MAF may contact to carry out the operations necessary for the execution of the provisions received by you and the provision of services requested.
(xiii) Computing, Internet, e-commerce websites, etc.
Personal information communicated to third-party companies, may be used by such companies as stipulated in their own respective policies. In some cases, these third-party companies, as independent data controllers, may prefer to contact you directly to inform you in detail about how they will process your Personal Information, what opportunities they have in store for you and how to exercise your rights against them. These third companies may retain the data communicated for the purpose of sending advertising and commercial communications (marketing) and / or direct sales, by technologies of distance communication, without prejudice to your right to object at any time to the processing for such purposes, making a simple request without any formality to the relevant data controller.
Your Personal Information may be disclosed to such third-party companies on the basis of contracts entered into between us and such third-party companies, therefore an updated list of such third-party companies is always available at universal.myappfree.it/pages/privacy/subprocessor.html, constantly updated and will be provided to you quarterly via email communication.
In the communication of your Personal Information to such third-party companies we always take care to treat your personal information in accordance with the principles of lawfulness and fairness, in compliance with the safety standards required by law.
None of your Personal Information will be voluntarily disclosed unless expressly authorized by you.
Personal Information held for the above purposes are handled by us, lawfully and fairly, through the prevalent use of automated or semi-automated tools.
Except for the cases in which the acquisition of Personal Information is qualified as necessary in order to use the services you have requested, the provision of any other Personal Information is entirely optional.
Your failure to provide optional data does not entail any prejudicial consequences for you. Failure to provide the necessary data may make it impossible to use the services for which it is necessary to provide such data.
In accordance with the provisions of the applicable legislation on the protection of personal information, your Personal Information is stored for the strictly necessary time needed for the fulfilment of our obligations and to achieve the purposes for which such data were collected. When we no longer need to use your Personal Information, we will remove it from our systems and records and/or take appropriate steps to make it anonymous so that it cannot be identified to you (unless we need to maintain it in order to comply with our regulatory obligations).
If you have given us your consent for the processing of your Personal Information for purposes of profiling and/or direct advertising, in the absence of your explicit new consent to be expressed near the approach of the following specific deadlines, we will delete your Personal Information processed for purposes of profiling within 12 months of their registration, while if it is processed for purposes of direct advertising within 24 months of their registration.
You have the right to request details about the Personal Information we process and to revoke your consent to its prior processing, to correct or delete it and not to be contacted if you have not requested it.
You can request access to your Personal Information by contacting us through the contact details at the bottom of the page. The file containing your Personal Information is usually made available within 10 days. It will be made available for a maximum of 30 days. We may at times be in a position not to allow access to your Personal Information (for example, if access unreasonably damages someone else’s privacy or endangers someone’s security). In this case, we will provide you with a formal and explicit explanation of why this is not possible. In some cases, we may also charge you an administrative fee to provide access to your Personal Information. Any fees will be reasonable and before we provide access to your Personal Information we will notify you to obtain your consent. If a copy of your Personal Information is requested by electronic means, such as email, we will provide you with an electronic copy of your information, unless you request otherwise.
If you have created an account, you can access this account to edit or delete your Personal Information. Otherwise, you can send your request to info@myappfree.com.
In the event of exercising the right to oblivion, we will inform our business partners and any other parties to whom the Personal Information has been communicated about your request.
You have the right to require us to discontinue the processing of your Personal Information, even if such processing is necessary for our legitimate interests (for example, when the processing is necessary for the commercial purposes we intend to achieve), including for the data we use to send you personalized offers, product recommendations and similar communications. You also have the right to ask us to stop the processing of your Personal Information for purposes of direct advertising. However, we will only send you advertising communications if you have given us your prior express consent. If you change your mind, you can easily unsubscribe from our advertisements at any time by following the instructions included in the advertisements. If you have consented to receive offers from our business partners, they are responsible for your rights, including the right to opt-out of receiving their offers. However, you can opt out of receiving such offers from third parties at any time by logging into your account and changing your settings. If you have already agreed to receive such offers, your Personal Information will cease to be transmitted to our business partners from the day your request is processed.
In case of processing of your Personal Information on the basis of your consent or for the execution of a contract, you have the right to ask us to provide you with the data concerning you and held by us in a structured format, commonly used and legible, as well, where technically possible, to transmit this data directly to another organization.
If you believe that the applicable legislation on the protection of Personal Information has been violated, you have the right to lodge a complaint with the Local Authority for the Protection of Personal Information in the European Economic Area (“EEA”).
The abovementioned rights can be exercised by you at any time by sending us a simple request via e-mail.
Your Personal Information is stored within the European Economic Area (“EEA”). Your Personal Information, specifically, is stored on AZURE servers, located in North Europe.
If you have any questions or concerns about how we process your Personal Information, or would like to discontinue processing, or would like to request a copy of such information, please contact us by email at info@myappfree.com.
Please include your response address when writing to us.
If you believe that the applicable legislation on the protection of personal information has been violated, you have the right to lodge a complaint with the Local Authority for the Protection of Personal Information of the European Economic Area (EEA).
The local authority is different in every country. Below you can find details of the local data protection authorities of the countries of the European Economic Area.

References: art. 13
 art. 2
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