Source: https://uk.bucherer.com/privacy-policy
Timestamp: 2019-04-20 00:57:46+00:00

Document:
We undertake to ensure your personal data is handled responsibly. We therefore consider compliance with the statutory requirements of the British and European data protection regulations, in particular with the General Data Protection Regulation of the European Union (GDPR) to be a matter of course.
The collection and processing of this data is generally anonymised without personal reference for the purpose of enabling use of the website (establishing a connection), to ensure ongoing system security and stability, to optimise the internet offering and for internal statistical purposes. The information mentioned above is not associated or stored with personal data. Only in the event of an attack on the network infrastructure of https://www.bucherer.com/uk or suspicion of otherwise unauthorised or improper use of the website will the IP address be analysed for the purposes of clarification and defence, and if necessary used as part of criminal proceedings for identification purposes and for civil and criminal proceedings against the user in question. The purposes described above, constitute our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f GDPR.
The legal basis for processing your data for this purpose is the fulfilment of a contract pursuant to Art. 6 para. 1 lit. b GDPR and lies in our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure system security and stability, to optimise our website and to compile statistics for internal purposes. You can object to this data processing at any time if there are reasons in your particular situation which speak against data processing (see "Contact").
We use this data in order to answer your questions or provide the services requested. We may also pass on this data to brand partners whose products you have purchased. For the processing of your contact request our permission lies within the meaning of Art. 6 para. 1 lit. f GDPR. This permission allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest is to process your contact. You can object to this data processing at any time if there are reasons in your particular situation which speak against data processing (see "Contact").
We offer chat functionality on our website. The user can contact us using the chat screen and ask questions about website features and products (if the question is about a product, the user will be redirected to the relevant product page with the help of our chat tool). Our chat functionality also allows users to call our advisers using voice-over IP. Users can also use the chat feature to send documents to us. Messages or content that you send to us using the chat feature are your own responsibility. We do not recommend the use of the chat feature to send sensitive information. Personal data is collected only if it is freely shared with us in the chat feature. This means you are in control of what information is sent to us. In order to answer your chat questions, we may require additional information from you, such as your email address, telephone number, etc. We will collect personal data from you only if it is required in order to answer your questions or to provide the services requested. In connection with the chat function, we work with a tool from SnapEngage LLC, Boulder, Colorado, US. The chat data is stored by SnapEngage on a server in the EU. We have a legitimate interest in processing your chat request or message within the meaning of Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to process your request. You can object to this data processing at any time (see "Contact").
For our display campaigns, we also use the technology of Sizmek Inc. 401 Park Avenue S, 10016 New York City / USA ("Sizmek"), which enables us to present you relevant and targeted advertising material and ads based on your interests and usage patterns. In addition, Sizmek also provides access to standard metrics such as click-through rates, clicks, impressions etc. to measure the success of our advertising measures. For this purpose, cookies and similar technologies (e.g. pixels and statistical device identifiers) are used on the device with which you visit our website in order to analyse and evaluate your usage behaviour and interaction with advertisements. Cookies and other technologies do not store any personal data, you cannot be personally identified by us at any time. The data collected includes non-personal, usage-related data that does not allow us to make any conclusions about your person. For further information on data protection and the settings you can make in this regard, see http:/www.sizmek.com/privacy-policy/optedout/. We base this data processing on Art. 6 para. 1 lit. f GDPR. This permission allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest lies in the direct marketing, the analysis of the use of our advertisements and the improvement of our products and services. You can object to this data processing and the use of Sizmek by using the Opt-Out Tool provided under http:/www.sizmek.com/privacy-policy/optedout/ at any time. Follow the instructions described in this link, depending on whether you visit our website via a mobile device (e.g. mobile phone, tablet) or another device (e.g. PC).
In order to provide you with personalised services and information on our website (on-site targeting), we use and analyse the personal data mentioned in the preceding sections. So-called cookies may also be used during the corresponding processing (see "Cookies" below). The analysis of your user behaviour can lead to the creation of a so-called usage profile. The usage data is combined only with pseudonyms, but never with non-pseudonymised personal data. To enable personalized marketing in social networks (see "Social Media functionalities" below), we include so-called remarketing pixels from Facebook and Twitter on the website (see "Tracking Tools" below). If you have an account with a social network that is linked to this website and are logged in at the time you visit the website, this pixel links the website visit to your account. In order to prevent such linking you have to log out of your account before visiting the website. Further settings regarding advertising can be made in the respective social networks in your user profile. The creation of pseudonymised user profiles for advertising and analysis purposes is based on Art. 6 para. 1 lit. f GDPR. This applies to all data processing operations listed in this section. This permission allows the processing of personal data within the scope of our "legitimate interest". Our legitimate interest lies in the direct marketing, the analysis of the use of our advertisements and the improvement of our products and services.
The personal data mentioned in the sections above is centrally stored and processed in the Bucherer CRM system. The data in the central CRM system is analysed by us for advertising purposes, in particular in order to offer you personalised services or product information. We also analyse the data in the CRM system in order to improve our products and services. User profiles relating to you may arise while this data is being analysed. By using the features of the website, you agree to the storage of your personal data in our CRM system and analysis of it for marketing purposes. You agree that user profiles relating to you may arise. This consent constitutes our legal basis for processing your personal data within the meaning of Art. 6 para. 1 lit. a GDPR. You are entitled to object to the analysis of your personal data for marketing purposes and the formation of user profiles at any time (see ‘Contact’ below).
You can request information about the personal data stored relating to you at any time. Requests for information must be submitted in writing together with proof of your identity. Similarly, you are also free to request at any time that stored data relating to you is deleted or corrected. In addition, you have the right to reclaim from us the data that you have provided to us (right of data portability). Upon request, we will also pass the data on to a third party of your choice. You have the right to receive the data in a common file format. You can do this by sending a request by email to help@bucherer.com. Further contact information can be found under ’Contact’. Please note that we reserve the right to request proof of identity and that in the event of deletion of your data, use of our services will no longer be possible to the same degree or at all. Your consent to specific data processing can be revoked at any time. Please note that according to the law, specific data must be stored for a specific period of time. Such data must therefore remain with us until this period has expired. We block this data in our system and use it only in order to meet statutory requirements (see ‘Data retention’ below).
We take reasonable technical and organisational security measures that we deem appropriate in order to protect your stored data from being manipulated, fully or partially lost, or accessed by unauthorised third parties. Our security measures are adapted continually in line with technological developments. If you register with us as a customer, access to your customer account is possible only after entry of your personal password. You should treat your payment information as confidential at all times and close the browser window when you finish your communication with us, particularly if you are on a shared computer. We also take internal data privacy very seriously. Our employees and the service providers commissioned by us are obliged to maintain secrecy and comply with the provisions of data protection law. In addition, they are granted access to personal data only insofar as this is necessary.
If you click on the relevant social network symbol, you will be linked with the social network in order to use the functionality selected; e.g. in order to share content on Facebook or tweet on Twitter. However, you must log in to your corresponding user account or be logged in already. If you select one of the provided functionalities and click on the symbol for the corresponding social network, a direct connection is established between your browser and the server of the social network. The social network therefore receives the information that you have visited our website from your IP address and clicked on the link. If you click on a link to a social network while you are logged in to your account on the corresponding network, the content on our site may be linked to your social network profile, which means that the network may associate your visit to our website directly with your user account. If you would like to prevent this from happening, you should log out of any social networks before clicking on the corresponding links. An assignment will take place in any event if you log in to the network after clicking on the link.
YouTube, a service operated by Google.
If you click on the relevant social network symbols, you will be automatically taken to our profile on the network. In order to use the features of the network, you must log in to your user account for that network. If you click on a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network. The social network therefore receives the information that you have visited our website from your IP address and clicked on the link. If you click on a link to a social network while you are logged in to your account on the corresponding network, the content on our site may be linked to your social network profile, which means that the network may associate your visit to our website directly with your user account. If you would like to prevent this from happening, you should log out of any social networks before clicking on the corresponding links. An assignment will take place in any event if you log in to the network after clicking on the link.
in order to carry out the above-mentioned services that you have requested or to which you have given your consent.

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