Source: https://www.zfmk.de/en/print/11811
Timestamp: 2019-04-19 10:50:39+00:00

Document:
This data protection declaration explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and contents as well as external online presences, e.g. our social media profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the Basic Data Protection Ordinance (DSGVO).
Content data (e.g., text entries).
In the following, we will also summarise the persons concerned as "users".
We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, in accordance with Article 32 DSGVO, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing and the different likelihood and severity of the risk to the rights and freedoms of natural persons; the measures shall include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures to ensure the exercise of rights of data subjects, deletion of data and reaction to endangerment of data. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 DSGVO).
In accordance with statutory requirements, the records are kept in particular for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g. services used, names of contact persons, possibly payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. The entries marked as obligatory in online forms are required for the conclusion of the contract.
When contacting us (via contact form or e-mail), the user's details are processed for processing the contact enquiry and its handling in accordance with Art. 6 Para. 1 lit. b) DSGVO.
We delete the requests if they are no longer necessary. We review the necessity every two years. In the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation).
We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We receive statistical data of various categories from the operators, such as: total number of page views, "Like" information, page activities, contribution interactions, video views, contribution range, comments, shared content, answers, proportion of men and women, origin related to country and city, language, clicks on route planner and clicks on telephone numbers.
We use the data to make our contributions on the operator pages more attractive or to find the right time for publication.
Facebook: https://www.facebook.com/legal/terms/information_about_page_insights_data . We further point out that according to the "Page Controller Addendum" there is a joint responsibility according to article 26 DSGVO between Facebook and us (https://www.facebook.com/legal/terms/page_controller_addendum ).
We use "session cookies", which are only stored on our website for the duration of your current visit (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) Social Plugins ("Plugins") of the social network facebook.com which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") and the microblogging service twitter.com which is operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter").
To provide the social media plugins, such as the "Recommend" button of Facebook, we use the "Two clicks for more privacy" plugin of Heise-Verlag (https://www.heise.de/ct/artikel/2-Klicks-fuer-mehr-Datenschutz-1333879.html ). As a result, your data will not be sent to the operator of the respective network platform without your consent.
The button is not active by default. The user must first signal with a click that he now wants to communicate with Facebook, for example. Only then are the necessary scripts loaded by the operator of the network platform and thus also data transmitted to it. Those who attach more importance to comfort can also permanently activate the buttons via the gear icon - of course with the associated consequences: For example, Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account.
Both Facebook and Twitter are certified under the Privacy Shield Agreement and thus offer a guarantee of compliance with European data protection law.
When a user calls up a function of this online service that contains such a plugin, his device establishes a direct connection with the servers of the operators. The content of the plugin is transmitted by the operator directly to the user's device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that the operators collect with the help of this plugin and therefore inform the users according to our level of knowledge.
Through the integration of the plugins, the operator receives the information that a user has called the corresponding page of the online offer. If the user is logged in to the operator, Facebook or Twitter can assign the visit to his Facebook or Twitter account. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to the operator and stored there. If a user is not a member of Facebook or Twitter, it is still possible for the operators to find out his IP address and save it. According to the operators, only an anonymous IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by the operator as well as the relevant rights and setting options for the protection of the privacy of the user can be found in the data protection information.
z. B. Facebook: https://www.facebook.com/about/privacy/ .
If, for example, a user is a Facebook member and does not want Facebook to collect data about him or her via this online service and link it with his or her member data stored on Facebook, he or she must log out of Facebook before using our online service and delete his or her cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads  or via the US page http://www.aboutads.info/choices/  or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.
We expressly point out that only the German version of this data protection declaration is binding.

References: Art. 4
 § 257
 § 147
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6