Source: http://www.staffs.ac.uk/staff/profiles/vvm1.jsp
Timestamp: 2019-04-18 21:32:14+00:00

Document:
As Head of the Department, I am responsible for leadership, management and development of a large group of subject-based staff, both full and part-time at the Staffordshire Business School. This includes effective management and planning of department’s academic and research activities in contribution to school and university’s overall learning, teaching, pedagogic, research and enterprise objectives. Moreover, I provide academic leadership in strategic development and management of school’s postgraduate curriculum, apprenticeship programmes, and international student recruitment.
Programme development – since taking up this role in July 2017, I have successfully led development and validation of new UG & PG programmes in Business Management, Marketing Management, Accounting & Finance, Events Management and Esports subjects including number of Degree Apprenticeships.
In his previous roles, Prof Maheshwari held several academic leadership roles such as Director of Postgraduate programmes, MBA Programme Director and Senior Lecturer at various UK HE institutions. He has active affiliations with number of professional bodies such as Chartered Institute of Marketing, Institute of Direct and Digital Marketing, Academy of Marketing and British Academy of Management.
British Council, UK – range of seminar presentations made about benefits of studying in the UK for International students in Hong Kong, China, Mauritius, Indonesia, Vietnam, India between 2013-2018 (currently active).
Visiting Professor – Faculty of Economics, Business Administration and Accounting, Ribeirao Preto, University of Sao Paulo, Brazil (since 2015).
Co-founding Track Chair – Place Marketing and Branding track at the Annual Academy of Marketing Conference (since 2014).
Guest Lecture - Rushmore Business School, Mauritius (2014) – ‘Delivering Brand Equity through Brand Enhancement’, this lecture was part of CPD events calendar for Mauritian Tertiary Education Board and Chambers of Commerce.
Invited Speaker - North Chiang Mai University, Chiang Mai, Thailand (2013) Researching into Strategic Brand Management and Development.
QR GCRS grant - £4,000; Sustaining Economic Growth Through Brand Development.
Newton Funding, British Academy – institutional mobility grants – £7,000 – with colleagues at University of Sao Paulo, Brazil for developing collaborative research initiatives.
European Regional Development Fund (ERDF) – part of project team delivering training for SMEs covering areas of strategic marketing development and planning including brand management across Yorkshire region (2012-2014) – total income - £1.5m circa.
Business Enhancement Scheme and small-scale consumer-behavior based research project for the retail institute – Leeds Library project for the Leeds City Council (2013/14) - £2,500.
Maheshwari, V. and Fielding, J. (2018), Importance of ethics and sustainability in fashion industry, 21st Academy of Marketing Science World Marketing Congress (AMS WMC) June 27 to June 29, 2018 at the University of Lusiada – Norte Porto, Porto, Portugal.
Maheshwari, V., Dobson, P. and Lawrence, A. (2018) Social Media Marketing in Gbadamosi, A. (ed) (2018 – forthcoming textbook) Contemporary issues in Marketing. A Synthesis of Theory with Practice, Sage Publications.
Maheshwari, V., Gunesh, P., Lodorfos, G., and Konstantopoulou, A., (2017) Exploring HR practitioners' perspective on employer branding and its role in Organisational attractiveness and talent management, International Journal of Organisational Analysis, Vol. 25, No. 5.
Maheshwari, V. Lodorfos, G. and Vandewalle, I. (2014), Exploring the role of stakeholders in place branding, International Journal of Business and Globalisation, Vol. 13, No. 1, pp. 104-121.
Maheshwari, V. Lodorfos, G. and Jacobsen, S. (2014), investigating key determinants of brand loyalty: examination of brand commitment-experience-loyalty construct, presented at Academy of Marketing Science Annual Conference 21-24 May 2014, Indianapolis, USA.
Maheshwari, V. Lodorfos, G. and Gunesh, P. (2013), Marketing an organisation: the emergence of employer branding phenomenon. British Academy of Management Annual Conference, Liverpool, 10-12 September 2013.
Maheshwari, V. and Williams, G. (2011) 'Why bother branding, is it really innovative?’. British Academy of Management Conference, Aston University Business School, Birmingham, 13-15 September 2011.
Maheshwari, V. and Vandewalle, I. (2010) Place Branding and the European Capital of Culture Branding Campaign, Union of European Capital of Cultures (UNeECC,Vol. 1) - ISSN 2068-2123, University of Sibiu Publishing Press.
Bamber, D., Maheshwari, V., Vandewalle, I. (2009) Place Pulling Power: a case of Liverpool’08, Institute for Tourism Studies, pp.51-61. ISBN 978-99937-51-32-8.
Maheshwari, V. (2009) Place brand management. Academy of Marketing Science's 'World Marketing Congress' conference, Oslo School of Management – Campus Kristiania, Oslo, Norway, 21-25 July 2009.
Maheshwari, V. and Vandewalle, I. (2009) Place branding - a different dimension to regeneration in the City of Liverpool. Academy of Marketing Annual Conference, Leeds Metropolitan University, Leeds, UK 7-9 July 2009.
Brown, J., Phillips, J.M., and Maheshwari, V. (2009) Consumption and Sacred Places and Spaces in Profane Contexts: a comparison between the UK and India, in Brie, S., Daggers, J. and Torevell, D. (eds) (2009) Sacred Space: interdisciplinary perspectives within contemporary contexts. Cambridge Scholars Publishing, Newcastle upon Tyne.
Maheshwari, V, Vandewalle, I. and Bamber, D. (2008) Place branding from a business perspective. 1st International Place Branding Conference, Berlin City Hall, Berlin, Germany, 4-6 December 2008.
Maheshwari, V. (2008) Sustaining Place Branding Identity: key construct for continual development of the region. In: Doctoral Colloquium of International Conference of Cultural Perspectives in Marketing, January 16-19, 2008, Royal Sonesta Hotel, New Orleans, USA.
Maheshwari, V., Vandewalle, I. and Bamber, D. (2007) Place branding and the Liverpool 08’ brand campaign in “City of Liverpool”, Thought Leaders’ international conference on Brand Management, 24th-25th April 2007, University of Birmingham, Birmingham.
Thomas, B. and Housden, M. (2017). Direct and Digital Marketing in practice, 3rd ed., Bloomsbury Publication plc.
Kolb, B. (2017) Marketing Research: reviewed proposal for 2nd edition, London: Sage Publication.
Bradley, N. (2013) Marketing Research: Tools and Techniques, 3rd ed., Oxford: Oxford University Press.
Saldana, J. (2012) Coding Manual for Qualitative Researchers, 2nd ed., London: Sage Publications Ltd.

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