Source: https://www.theidfactory.com/blog/diamond-source-initiative-tiffany-co-on-its-way-to-traceability/
Timestamp: 2019-04-20 11:12:00+00:00

Document:
Traceability could prove to be a diamond's best friend. In January, Tiffany & Co launched its Diamond Source Initiative, a project that aims to promote traceability and transparency in the diamond industry.
Until today, customers were able to know their diamonds' cut and carat, but they could not have any reassurance about the mining conditions behind their gemstones: were they ethical or not?
From this year on, consumers will be able to know the country and the region their gemstones come from, as long as they have been recently mined and their size exceeds 0,18 carat.
In 2017, Tiffany & Company sold more than $500 million worth of diamond engagement rings, one of the most expensive and emotional purchases a consumer could make. This kind of business relies on a relatively young market segment, consisting of well-informed people who can be easily influenced by the growing concerns about a more sustainable world.
Informed consumers are empowered citizens, and they want to be sure that the gemstones they are buying are not “blood diamonds”: they demand specific evidence that their gems were not produced using child labor, and they want to know that their purchases are not financing warfare or terrorist activity.
The traceability of diamonds is particularly challenging, because the gems change hands many times until they reach the showroom. Some jewelers are starting to tackle the issue including provenance into their marketing, and some of them are even embracing blockchain technology to provide more information about their diamonds' origins and offer a permanent, tamper-proof digital record.
However, this is still a challenging task, because many diamond companies are still very vague about their mining and manufacturing processes. Unfortunately, it seems like for the time being there is no way to ensure that the sourcing data provided by the dealer are actually reliable.
At present, the Diamond Source Initiative by Tiffany & Co is expected to provide each customer with a certificate stating the place the gemstone comes from. In addition, a serial number will be engraved on each diamond in order to make its journey completely traceable.
By 2020, the certificates issued by the company will contain information about where the different processing stages took place. Alessandro Bogliolo hopes that, someday, the company will be able to provide information about the mining site, the name of the artisan who cut the gem, and the jeweler who mounted it as well.
However, according to Mr. Bogliolo, this efforts towards the implementation of a better traceability program is “just a sign that is meaningful to the consumer, and behind that sign is all the work that is the responsibility of the brand”. The fate of transparency and traceability is in the companies' hands, but consumers are playing a key role in setting the priorities of a shared agenda.
How to embrace Circular Economy - the ID Factory experience.
How do companies feel about traceability?
Why is traceability so important?
Bureau Veritas – Why is a Certification so important?
In compliance with the provisions of Reg. EU 2016/679 (European regulation for the protection of personal data), we provide the necessary information regarding the processing of the personal data provided. The information is not valid for other websites that may be consulted through links in the sites in the domain of the owner, which is not to be considered in any way responsible for third party websites.
This information notice is given pursuant to Art. 13 of Reg. EU 2016/679 (European Regulation for the protection of personal data) and is also inspired by the provisions of Directive 2002/58/EC, as updated by Directive 2009/136/EC concerning cookies and the provisions of the ruling of the Authority for the protection of personal data of 08.05.2014 regarding cookies.
Personal information that can be processed: “personal datum” means any piece of information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person; (C26 C27 C30).
Specific information could be presented in the pages of the website in relation to particular services or processing of the Data provided.
1. The DATA CONTROLLER, pursuant to Art. 4 and 24 of Reg. EU 2016/679, is THE ID FACTORY S.R.L., Largo Danieli n.9, 36071, Arzignano, (VI), P.IVA 03970050245, info@theidfactory.com in the person of the legal representative pro tempore.
- to respond to specific requests for information sent spontaneously to the address: info@theidfactory.com in the contacts area of ​​the site.
The personal data provided will be communicated to recipients that will process the data as Processors (Art. 28 of Reg. EU 2016/679) and/or as natural persons acting under the authority of the Controller and the Processor (Art. 29 of Reg. EU 2016/679), for the purposes listed above in point 2. Specifically the data will be communicated to: - parties providing services for the management of the information system used by THE ID FACTORY s.r.l. and of the telecommunications networks; - professional persons, offices or companies in the context of relationships of assistance and consultancy; - parties providing services for the management of the information system used by THE ID FACTORY s.r.l. and of the telecommunications networks, including e-mails, newsletters and website management; - third parties that collaborate with the Data Controller for direct marketing activities; - competent authorities for compliance with legal obligations and/or provisions of public bodies, upon request. Subjects belonging to the aforementioned categories carry out the function of Data Processor, or work completely independently as distinct Controllers of the processing. The list of Data Processors is constantly updated and available by writing to: info@theidfactory.com or to the registered office of THE ID FACTORY s.r.l.
The processing will be carried out in automated and manual forms, with methods and instruments aimed at guaranteeing maximum security and confidentiality, by parties specifically appointed to do so.
- for contact request (maximum 1 year); - receiving newsletters or promotional communications in general via e-mail (maximum 24 months); timescales determined on the basis of criteria that the interested party can be informed about by writing to info@theidfactory.com at the registered office of the Controller.
Apart from what has been specified for navigation data, the user is free to provide personal data. The provision of data is optional or necessary depending on the specific purpose for which the data is processed. Failure to provide data marked with the symbol* will make it impossible to obtain what is requested or to use the services of the Data Controller.
You can assert your rights as expressed in Art. 15, 16, 17, 18, 19, 20, 21, 22 of Regulation EU 2016/679 by contacting the Data Controller or the Data Processor, by writing to the address info@theidfactory.com You have the right, at any time, to ask the Data Controller for access to your personal data, and the correction and cancellation of the same, as well as limitations on the processing. Furthermore, you have the right to object, at any time, to the processing of your data (including automated processing, e.g. profiling), as well as the portability of your data. Without prejudice to any other administrative and legal appeal, if you consider that the processing of data concerning you violates the provisions of Reg. EU 2016/679, pursuant to Art. 15 f) of the aforementioned Reg. EU 2016/679, you have the right to lodge a complaint with the Authority for the protection of personal data and, with reference to Art. 6 para. 1 a) and Art. 9 para. 2 a), you have the right to revoke the consent given at any time. In the case of requesting portability of the data, the Data Controller will provide you, in a structured format, in common use and legible by automatic device, the personal data concerning you, without prejudice to paragraphs 3 and 4 of Art. 20 of Reg. UE 2016/679.
- for contact request (maximum 1 year); timescales determined on the basis of criteria that the interested party can be informed about by writing to info@theidfactory.com at the registered office of the Controller.
- with prior consent and until objection to the same: for direct marketing activities of the Data Controller, product newsletters or other information about our services, market research or other sample searches and direct sales to receive - by automated means e-mails, telefaxes, messages of MMS (Multimedia Messaging Service) or SMS (Short Message Service) or other types, as well as by telephone calls via operator and by post - information material, for the detection of the degree of satisfaction, promotional, commercial and advertising material or about events and initiatives, on the part of the Data Controller – consent (Art. 6 paragraph 1 a)) as the legal basis of the processing.
The software applications used to run this website can contain “cookie” technology. Cookies are mainly used to help users navigate their websites efficiently. Cookies may provide information about website navigation and enable the provision of certain services that require the identification of the user path profile through the navigation pages on the Website. Regardless of whether or not cookies are present, whenever you access the portal, the type of browser, the operating system (e.g. Microsoft, Apple, Android, Linux), the host and URL of the visitor as well as the data on the requested page are recorded. The User may set his browser to warn of the presence of cookies, allowing the user to decide whether to accept the cookie or disable it. More details about cookies can be found on the websites of each browser provider.
Cookies are strings of small text files stored on the user’s computer when accessing particular internet pages. On most browsers cookies are enabled; below is useful information for changing the cookie settings on the browser. Cookies are not harmful to the device. The cookies we generate do not store the personal identification details of users, but only use the information to enhance usability of the website. For example, they are useful to identify and resolve errors. Further information concerning cookies is available at: www.allaboutcookies.org and www.youronlinechoices.eu.
There are two types of cookies “session cookies” and “persistent cookies”: once downloaded, the first type is deleted from the cache when the user closes the Browser; whereas, the second type are stored until they expire or are deleted. The session cookies used are only intended to analyse Internet traffic data and facilitate access to the services offered by the website for users. Session cookies are mainly used for login, authorisation and browsing the services accessible via registration. Most browsers are set to accept cookies. Alternatively, it shall be possible to select the appropriate computer settings to block cookies or to post a notice when cookies are stored. Where the user blocks cookies, it is likely that certain site features will not work properly and some services will not be available. The use of session cookies is strictly limited to the transmission of session identification details, required to allow safe and efficient browsing of the website. This data is technical in nature, has temporary validity and is not stored with the purpose of identifying users; however, because of how they function and in combination with other data held by others (for example, the Internet service provider of the Data Subject), they could allow identification. The first type of Cookies are only legible by the domain which created them.
Select 'Preferences' from the settings drop down menu in the upper right hand corner. Click on 'Security'. From here you can manage your cookie settings or via the link http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html. If none of the above-indicated browsers are used, select “cookie” in the relative help section to discover where to find the cookie directory.
Third party instruments used on this website consist in: Google Analytics (provided by: Google Inc. 1600 Amphitheatre Parkway - Mountain View CA 94043, USA).
Third party cookies are created and legible from external domains. The software used creates a cookie which generates statistical information on use. The data generated by this cookie is stored at Google Inc.

References: Art. 13
 Art. 4
 Art. 15
 Art. 15
 Art. 6
 Art. 9
 Art. 20