Source: https://www.knoell.com/en/data_protection
Timestamp: 2019-04-24 07:56:44+00:00

Document:
With the following information, we would like to give you an overview of the collection, use and processing of your personal data by us and your rights under the data protection regulations. If you wish to use special services of our company through our website, it is necessary to process your personal data. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain your consent.
The processing of personal data, such as your name, address or e-mail address, is always in accordance with the General Data Protection Regulation (GDPR) and in accordance with the rules of the knoell Germany GmbH applicable data protection regulations.
This site uses an SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the operator. An encrypted connection can be recognized by the fact that the address bar of the browser contains an "https: //" instead of an "http: //" and the lock symbol in your browser bar.
This website collects a range of general data and information each time a website is accessed by a data subject or an automated system. This general data and information is stored in the web server’s log files. The browser types and versions used, the operating system used by the accessing system, the website from which an accessing system accesses our website (called a referrer), the sub-pages accessed via an accessing system on our website, the date and time the website is accessed, an internet protocol address (IP address), the accessing system's internet service provider and other similar data and information useful in the event of an attack on our information technology systems may be collected.
The log files contain IP addresses or other data that can be attributed to a user. This could be the case, for example, if the website from which the user accesses the website or the link to the website the user switches to contains personal data.
The temporary storage of the IP address by the system is necessary to enable the provision of the website to the user’s computer. To do this, the user's IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data are used to optimise the website and to ensure the security of our information technology systems. No data are analysed for marketing purposes in this context. Our legitimate interest in data processing also lies in these purposes pursuant to Art. 6 Para. 1(f) GDPR.
Data are erased once they are no longer necessary for the purpose for which they were collected. If data have been collected for the provision of the website, they are erased when the respective session is concluded. When data are stored in log files, they are erased after not more than seven (7) days. It is possible to store the data beyond that time. In this case, the user’s IP addresses will be erased or altered so that the accessing client can no longer be attributed to that user.
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular emails with offers on products or services from our collection similar to those you have already purchased. We do not require your specific consent for such purposes as per article 7, paragraph 3 of the UWG (Unfair Competition Act). The sole basis for the data processing is our legitimate interest in personalised direct marketing in line with article 6, paragraph 1 lit. f GDPR. We will not send you any emails should you expressly object to the use of your email address for that purpose. You are entitled to object to the use of your email address for the aforementioned purpose at any time with immediate effect by notifying the data controllers listed in the opening of this statement. By taking this action, you will incur submission fees only in line with basic rates. After receipt of your objection, your email address will immediately be removed for marketing purposes.
You can subscribe to our newsletter via our website. The input screen determines which personal data are shared with us when subscribing to the newsletter.
have registered for the newsletter.
For legal reasons, as part of the double opt-in procedure a confirmation email will be sent to the email address you provided when registering for the newsletter. This confirmation email is sent to check if you are the holder of the email address and have authorised the newsletter.
When you register for the newsletter we also save the IP address used by your IT system at the time of registration, which is issued by your Internet Service Provider (ISP) as well as the date and time of registration. We must collect this data to investigate any (possible) misuse of your email address at a later stage and it is therefore lawful for the purposes of our security.
The personal data collected during registration are used solely for sending our newsletter. Furthermore, subscribers to the newsletter may receive information via email if this is required in order to administer the newsletter service for registration purposes, which may be the case if our newsletter is amended or technical circumstances change. Personal data collected for our newsletter service are not shared with third parties. You may terminate your subscription to our newsletter at any time. You can at any time withdraw your consent to the storage of the personal data you shared during registration. A link is provided in each newsletter to allow you to withdraw your consent. It is also possible to unsubscribe from our newsletter directly through the website or to contact us in another manner.
The legal basis for data processing for the purposes of sending a newsletter is article 6, paragraph 1 lit. a GDPR.
This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service which enables the management and analysis of newsletters. The data you have provided for the newsletter (e.g. email address) are saved on CleverReach servers in Germany and/or Ireland.
We can analyse the behaviour of newsletter recipients by sending newsletters through CleverReach. Examples of analyses include determining how many recipients have opened the newsletter email and how often they have clicked on certain links contained within the newsletter. Conversion Tracking can also be used to analyse if clicking on the link led to a pre-determined action (e.g. if a product was purchased on our website). For further information on data analysis through the CleverReach newsletter service, see https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
The legal basis for data processing is your consent (article 6, paragraph 1 lit. a GDPR). You can withdraw your consent at any time by unsubscribing from the newsletter. Withdrawal of consent does not affect the legality of data processing carried out previously.
If you do not want CleverReach to perform the data analysis, you must unsubscribe from the newsletter. We provide a link for this in each newsletter. You can also unsubscribe from the newsletter directly on our website.
We will store your personal data which we retain for the purposes of sending the newsletter until you are removed from the newsletter service and they will be deleted from our servers and the CleverReach servers after you have unsubscribed from the newsletter. Data we retain for other purposes (e.g. email addresses for the members’ area) shall remain unaffected.
The company operating Google Analytics components is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent detection by Google Analytics by clicking on the following link: Deactivate Google Analytics.
For the processing of your personal data by Google Analytics, we obtain your consent. Therefore the legal basis for this processing is Art. 6 para. 1 lit. a GDPR.
We have integrated Google Remarketing services on this website. Google Remarketing is a Google AdWords feature that enables a company to display advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently to display advertisements of interest to the Internet user.
Google Remarketing services are operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on the IT system of the person concerned. By setting the cookie, Google is able to recognize the visitor to our website who subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your Internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data such as your IP address or surfing behaviour, which Google uses, among other things, to display advertisements of interest.
The cookie is used to store personal information, such as the Internet pages visited by you. Accordingly, each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.
User data is processed pseudonymously within the framework of Google marketing services. This means, for example, that Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google's servers in the United States.
One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users.
If you wish to opt out of receiving interest-based advertising through Google Marketing Services, you may use the preferences and opt-outs provided by Google: http://www.google.com/ads/preferences.
Google Analytics Remarketing is used on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DS-GVO.
Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google's data protection declaration can be found at https://www.google.com/policies/privacy .
We also use conversion tracking technology and retargeting on our website.
This technology allows visitors to this site to play personalized ads on LinkedIn. It also provides the ability to create anonymous reports on ad performance and website interaction information. To do this, the LinkedIn Insight tag is embedded on this website, connecting to the LinkedIn server when you visit this website and are logged into your LinkedIn account at the same time.
We use the functions mentioned on the basis of our legitimate interests (interest in the analysis, optimisation and economic operation of our online offer) within the meaning of Art. 6 Para. 1 lit. f DS-GVO.
We use the conversion tracking technology and the retargeting function on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DS-GVO.
Our website uses web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States for consistent font representation. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 (f) GDPR.
As the data subject, you have the right to ask us for confirmation of your personal data being processed.
As the data subject, you have the right to receive free information from us at any time about the personal data stored about you as well as a copy of this data.
Any data subject affected by the processing of personal data has the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Article 6 Para. 1(e) or (f) GDPR. This also applies to profiling based on these provisions.

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