Source: http://upmarkit.com/klaus-heine/luxury-publications
Timestamp: 2019-04-21 11:07:11+00:00

Document:
Heine, K., Atwal, G., and He, J. (2018) Managing Country-of-Origin Affiliations for Luxury Brand-building in China. Australasian Marketing Journal, read online.
Heine, K., Crener-Ricard, S., Atwal, G. and Phan, M. (2018) Personality-Driven Luxury Brand Management. Journal of Brand Management, 25(5): 474-497, read online.
Gutsatz, M. and Heine, K. (2018) Luxury brand-building and development: new global challenges, new business models; Editorial, Luxury Branding Special Issue, Journal of Brand Management, 25(5): 409-411, read online.
Gutsatz, M. and Heine, K. (2018) Is Luxury expensive? Journal of Brand Management, 25(5): 411-423, read online.
Heine, K. and Phan, M. (2016) Authenticity and Prestige: What Luxury Brands could learn from the Wine Industry? Luxury Research Journal, 1(2): 177-190.
Heine, K. and Gutsatz, M. (2015) Luxury brand building in China: Eight case studies and eight lessons learned. Journal of Brand Management 22 (3): 229–245.
Heine, K. and Berghaus, Benjamin (2014) Luxury Goes Digital: How to Tackle the Digital Luxury Brand-Consumer Touchpoints. Journal of Global Fashion Marketing 5(3): 223-234.
Petersen, F.E., Heine, K. (2013) When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Affect. Marketing ZFP / Journal of Research and Management , Vol. 35, Issue 2, pp. 79-90.
Heine, K., Phan, M. (2013) A Case Study of Shanghai Tang: How to Build a Chinese Luxury Brand. Asia Marketing Journal , Vol. 15, Issue 1, pp. 1-22.
Phan, M., Thomas, R., Heine, K. (2011) Social Media and Luxury Brand Management: The Case of Burberry. In: Journal of Global Fashion Marketing, Vol. 2, Issue 4, pp. 213-222.
Heine, K., Phan, M. (2011) Trading-Up Mass-Market Goods to Luxury Products. In: Australasian Marketing Journal, Vol. 19, Issue 2, pp. 108-114.
Heine, K. (2010) Identification and Motivation of Participants for Luxury Consumer Surveys by Viral Participant Acquisition. In: The Electronic Journal of Business Research Methods, Vol. 8, Issue 2, pp. 132-145, read online.
Heine, K. (2010) The Personality of Luxury Fashion Brands. In: Journal of Global Fashion Marketing, Vol. 1, Issue 3, pp. 154-163.
Heine, K. (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. In: The Electronic Journal of Business Research Methods, Vol. 7, Issue 1, pp. 25-38, read online.
Heine, K., Phan, M., and Gutsatz, M. (2018) Is (new) luxury expensive? Proceedings of the Global Marketing Conference (GMC) in Tokyo, July 27, 2018.
Heine, K., Eisenberg, M., and Seidemann, V. (2017) Building Brand Personality in the High-end Cultural and Creative Industries. Proceedings of the Global Fashion Management Conference 2017 at Vienna, read abstract.
Eisenberg, M., Heine, K. and Phan, M. (2016) The Luxury Brand-building Canvas. Proceedings of the Global Marketing Conference 2016 at Hong Kong, pp. 236-236.
Phan, M., Heine, K., Temime, A. and Porte, E. (2016) Luxury start-up: Oxymoron or reality? The tales of two luxury start-ups. Proceedings of the Global Marketing Conference 2016 at Hong Kong, pp.1507-1515.
Bryson, D., Atwal, G., Hultén, P. and Heine, K. (2016) Antecedents of Luxury Brand Hate. Presented at the The Mystique of Luxury Brands Conference", Shanghai. 12 - 13 May.
Heine, K.; Phan, M.; Massarini, M.; He, J. (2015) Managing country‐of‐origin effects for luxury brand building in China. Presented at the Global Fashion Management Conference, Florence, June 25-28, abstract published in proceedings.
Herm, S., Möller, J. & Heine, K. (2014) Endorser’s Body Posture as an Antecedent of (Luxury) Brand Personality Perception. Presented at the Global Marketing Conference, Singapore, July 15-18, full article published in proceedings.
Bellini, N., Heine, K., Rovai, S. & He, J. (2014) Are Chinese Consumers Ready for Chinese Luxury Brands? Presented at the Global Marketing Conference, Singapore, July 15-18, abstract published in proceedings.
Heine, K., Heil, O. (2014) What Can We Learn from Chinese Luxury Brands? Presented at the 2014 Global Fashion Management Conference, London, February 13-15.
Heil, O., Heine, K. (2014) The CHANCE-Criterion: Forecasting New Product Success. Presented at the 2014 Global Fashion Management Conference, London, February 13-15.
Heine, K. (2012) Building up a Chinese Luxury Brand: The Case of Shanghai Tang. Presented at the 2012 Fall Korea Marketing Conference, Seoul, October 12-13.
Heine, K. (2012) The Identity of Luxury Brands. Presented at the IBA International Conference on Marketing, Karachi, Pakistan, 6 May.
Heine, K. (2011) Is Science Luxury Marketing?: Lessons Learned from Marketing the “The Concept of Luxury Brands”. Presented at the ITÜ-TUB Joint Conference, Berlin, 12 January.
Phan, M., Thomas, R., Heine, K. (2011) Luxury Brand Revitalization through Social Media, Presented at the KAMS Fall Conference, Seoul, 19 November.
Heine, K., Kübrich, K., Phan, M. (2010) The Definition of Luxury Products by their Constitutive Characteristics. Presented at the KAMS Fall Conference, Seoul, 27 November.
Heine, K., Trommsdorff, V. (2010) Dimensions of the Luxury Brand Personality. Proceedings of the Global Marketing Conference, Tokyo, 9-12 September, pp. 453-465.
Heine, K., Trommsdorff, V. (2010) The Universe of Luxury Brand Personality Traits. Presented at the Global Marketing Conference, Tokyo, 9-12 September, p. 439.
Heine, K. (2010) A Theory-based and Consumer-oriented Concept of Luxury Brands. Presented at the In Pursuit of Luxury Conference, London, 18 June.
Heine, K. (2010) Identification and Motivation of Participants for Luxury Consumer Surveys. Proceedings of the 9th European Conference on Research Methodology for Business and Management Studies, Madrid, 24-25 June, pp. 183-193.
Heine, K. (2010) The Luxury Brand Personality Traits. Proceedings of the 6th Thought Leaders International Conference in Brand Management, Lugano, 18-20 April.
Heine, K., Trommsdorff, V. (2010) Practicable Value-Cascade Positioning of Luxury Fashion Brands. Proceedings of the 9th International Marketing Trends Conference, Venice, 21-23 January, read online.
Heine, K., Repschläger, J. (2009) Neue Möglichkeiten für altbewährte Methoden im Web X.0: Entwicklung eines Collaborative Repertory Grid-Tools zur Analyse der Luxusmarkenpersönlichkeit. Presented at the Forschungstagung Marketing, ESCP Europe Campus Berlin, 12 September.
Heine, K. (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. Proceedings of the 8th European Conference on Research Methodology for Business and Management Studies, Valetta, Malta, 22-23 June, pp. 160-170.
Heine, K. (2010) Luxury & Sustainability: Implications of a Consumer-oriented Concept of Luxury Brands. Presented at the ITU-TUB Joint Conference, Istanbul, 10-12 November.
Co-track chair on "Wearable Technologies, Sustainability and Brand-building in the Luxury, High-end Cultural and Creative Industries" at the Global Marketing Conference (GMC) in Tokyo, July 27, 2018.
Track chair on "Luxury Brand-building" at the Global Fashion Management Conference at Vienna, 8 July 2017.
Conference co-chair "The Mystique of Luxury Brands Conference", Shanghai. 12 - 13 May 2016, see more here.
Track co-chair together with Michel Phan on "New Luxury vs. Old Luxury: Luxury Trends and Strategies" at the Global Fashion Management Conference, Florence, 26 June 2015.
Track co-chair together with Michel Phan on "Luxury Marketing in China and Other Emerging Markets" at the Global Marketing Conference at Singapore, 16 July 2014.
Track co-chair together with Jonas Hoffmann on "Global Luxury Trends" at the Global Fashion Management Conference in London, 14 February 2014.
Heine, K. and Xue, H. (2019) How Luxury Brands can benefit from Personality-based Branding. The European Business Review, in publication, read a short version online.
Heine, K., and Petersen, F.E. (2015) Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige. The European Business Review, Jan/Feb 2015, pp. 39-43, read online.
Heine, K. & Bookhagen, A. (2014) Auf dem Weg ins Web (Digital Luxury Marketing). Markenartikel (journal of the German brand association), 7/2014, 56-58.
Heine, K. (2014) Luxury Made in China: The New Generation of Chinese Luxury Brands. Ticker (the business journal of the German Chamber of Commerce in Mainland China, special issue on luxury – cover story) April/May 2014, 14-16.
Heine, K., Waldschmidt, V. (2014) Innovativ agieren: Markteintritt kleinerer Luxusmarken [Market Entrance of Small and Medium-sized Luxury Brands]. In China Contact, 1/2014, pp. 42-46.
Heine, K. (2013) Opportunities for Luxury Entrepreneurship in China. In The African Business Review, 12/2013, special issue on luxury, pp. 26-29.
Heine, K., Waldschmidt, V. (2013) Luxus in China: Ein praktischer Weigweiser für die High-end-Industrie, by Meisterkreis & Roland Berger, Berlin. Our contributions: Kundenpräferenzen "Made in China" (pp. 5-7); Kleine Geschenke erhalten die Freundschaft: Luxus-"Gift-Giving" in China (pp. 9-11); Markteintritt kleiner und mittelständischer Luxusmarken (pp. 22-25), read online (in German).
Heine, K., Waldschmidt, V. (2013) Kleine Geschenke erhalten die Freundschaft: Luxus Gift-Giving in China. In China Contact, 12/2013, pp. 39-42.
Heine, K. (2013) Liebe, Luxus und Kapitalismus [Love, Luxury and Capitalism]. In Huffington Post Germany, 15 October, read online.
Heine, K., Waldschmidt, V. (2013) Mit Luxus Gute Geschäfte machen [Making Good Business with Luxury]. In OWC Deutsch-Chinesische Mittelstandskooperation – ein Handbuch [OWC Handbook for German Chinese Cooperation of Middle-market Cooperations], pp. 28-30.
Heine, K. (2013) Buch-Rezension: Identitätsbasierte Luxusmarken-Führung [Book Review: Identity-based Luxury Branding]. In: transfer Werbeforschung & Praxis, 02/2013, p. 32.
Heine, K. (2013) Stilkompass Luxusmarken [Style Compass Luxury Brands], In: LuxusWohnen, 1/2013, March, p. 30, read online.
Heine, K. (2012) Die Identität von Luxusmarken, In: WISU - Das Wirtschaftsstudium, 12/12, pp. 1605-1611.
Heine, K. (2012) Die Identität von Luxusmarken. In: The Luxury Business Report, 30 March 2012, read online.
Heine, K. (2012) Chancen der Luxusstrategie auch für Premiumanbieter. In: »pay» Magazin, 1/2012, pp.14-15, read online.
Heine, K. (2011) The World Luxury Brand Directory, ISSN: 2193-5440, Technische Universität Berlin, www.worldluxurybranddirectory.com.
Heine, K., Kemnitz, P. (2009) Luxus-Shopper verstehen – Marktforschung anpassen. In: China Contact, Issue 7, pp. 13-15.
Trommsdorff, V., Heine, K. (2008) Das Marketing von Luxusprodukten. In: WISU – Das Wirtschaftsstudium, Vol. 37, Issue 12, pp. 1669-1674.
Trommsdorff, V., Heine, K. (2008) Beliebt ist, was beliebt ist. In: China Contact, Issue 11, pp. 40-41.
Heine, K., (2017) Identity-driven Luxury Brand Management. In: Berghaus, B., Müller-Stewens, G. & Reinecke, S. (2017) The Management of Luxury. Kogan Page: London, in publication.
Heine, K. and Herhoffer, P.-A. (2016) Persönlichkeits-basiertes Luxusmarkenmanagement [Personality-based Luxury Brand Management]. In: Thieme, W.M. (ed.) Luxusmarkenmanagement [Luxury Brand Management], Springer, Wiesbaden.
Atwal, G. and Heine, K., and Seidemann, V. (2016) Gift Culture in China: Consequences for the Fine Wine Sector. In: Charters, S., Yuan, J. and Menival, D.(eds.) The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market, Chandos Publishing (book profile).
Heine, K., Atwal, G. & Zelal, A. (2014) Luxury Wine Marketing. In: Charters, S. & Gallo, J. (2014) Wine Business Management, Pearson: Paris, pp. 235-246, book profile.
Heine, K. (2017) The Concept of Luxury Brands. Upmarkit: Tallin, www.conceptofluxurybrands.com.
Heine, K., Kübrich, K. and Chung, J. (2015) Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes. In: Prange, P. (ed.) Market Entry in China: Case Studies on Strategy, Marketing, and Branding, Springer, Switzerland.
Phan, M. and Heine, K. (2013) Shang Xia: The Journey of a Chinese Luxury Brand. The Case Centre, http://www.thecasecentre.org/educators/products/view?id=118807.
Heine, K., Nobbs, K. and Sperber, S. (2013) Creating and Developing Luxury Brands in China. The Case Centre, http://www.thecasecentre.org/educators/products/view?id=118796.

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