Source: https://en.taste.de/privacy-policy/
Timestamp: 2019-04-26 14:00:19+00:00

Document:
You can subscribe to a free newsletter on our homepage, with which we inform you about our current interesting offers. The advertised contents are named in the declaration of consent. The data, which you enter in the input mask within the scope of the registration, will be transmitted to us.
Based on the consent obtained from you within the scope of the registration process we will collect the following data: e-mail address, Date and time of the registration.
Your data will not be forwarded in connection with the data processing for the despatch of newsletters. The data will be exclusively used for the despatch of the newsletter.
The registration for our newsletter shall be carried out in a so-called Double-Opt-In-process. After the registration you will receive an e-mail, in which you will be requested to confirm your registration. This confirmation is necessary so that no-one can register with third party e-mail addresses.
The registrations for the newsletter will be recorded in order to be able to prove the registration process in compliance with the legal requirements. This shall include the storage of the tune if registration and confirmation, as well as the IP address.
The legal basis for the processing of the data is, with the existence of a consent of the user, Art. 6 Para. 1 lit. a GDPR. The collection of the user’s e-mail address serves to serve the newsletter.
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Your e-mail address will accordingly be stored as long as the subscription of the newsletter is active. The subscription of the newsletter can be ended by you at all times by the fact that you revoke the consent. For this purpose please contact: hallo@taste.de.
We further point out to you that you can file an objection to the future processing of your personal data in compliance with the statutory stipulations pursuant to Art. 21 GDPR at all times. The objection can in particular be filed against the processing for purposes of the direct advertising.
The newsletter will be despatched by means of “Inxmail”, a newsletter despatch platform of the provider Inxmail GmbH, Wetzingerstr. 17, 79106 Freiburg, Germany.
The e-mail addresses of our newsletter recipients as well as their further data, described within the scope of these instructions, will be stored on the servers of Inxmail in Germany. Inxmail will use this information for the despatch and evaluation of the newsletters at our order. Inxmail can furthermore, according to its own information, use these data to optimise or improve its own services, e.g. for the technical optimisation of the despatch and the presentation of the newsletters or for commercial purposes in order to determine which countries the recipients come from. Inxmail will, however, not use the data of our newsletter recipients to write to these itself or to forward these to third parties.
We trust in the reliability and the IT as well as data security of Inxmail. Furthermore, we have concluded “contract data processing” with Inxmail. This concerns a contract, in which Inxmail undertakes to protect the data of our users, to process these in compliance with its data protection provisions at our order and in particular not to forward these to third parties. You can view the data provision provisions of Inxmail here.
We would like to point out to you that we evaluate your user behaviour with the despatch of the newsletter. For this evaluation the sent e-mails include so-called Web-Beacons or Tracking-Pixel that represent One-Pixel image files, which are stored on our website. For the evaluations we link the data stated under Point 1 and the Web-Beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID.
With the so-called data we create a user profile in order to customize the newsletter to satisfy your individual interests. We record hereby when you read our newsletter, which links you click in this newsletter and conclude from this your personal interests. We link these data with acts carried out by you on our website.
You can object to this tracking at all times by clicking on the separate link, which is provided in each e-mail or by informing us via another contact channel. The information will be stored as long as you have subscribed to the newsletter. After an unsubscription we will store the data for purely statistical purposes and anonymously.
If you contact us a contact form is available to you on our homepage, which you can use for contacting us by using electronic means. The data entered in the input mask will be transmitted to us and stored. These data are: Form of address, first name, last name, e-mail, phone number and your message.
There is further the possibility to contact us via the provided e-mail address. In this case the personal data of the user transmitted with the e-mail will be stored.
Your data will not be forwarded to third parties in this context, the data will be exclusively used for processing the commencement of communication.
The legal basis for the processing of the data is, with the existence of consent of the user, Art. 6 Para. 1 lit. a GDPR. The legal basis for the processing of the data, which are transmitted over the course of the sending of an e-mail, is Art. 6 Para. 1 lit. f GDPR. If the e-mail contact aims at the conclusion of a contract the additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR.
The processing of the personal data in this context solely serves to process establishing a contact. In the event of a contact by e-mail this shall also constitute the necessary legitimate interest in the processing of the data.
Should further personal data be processed during the sending process, these shall only serve to prevent a misuse of the contact form and to ensure the security of our IT systems.
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those, which were sent by e-mail, this is the case if the respective conversation with the user is ended. The conversation shall be deemed as ended if it can be derived from the circumstances that the relevant fact has been finally clarified.
You have the possibility to revoke your consent to the processing of the personal data at all times. When contacting us by e-mail you can also object to the storage of your personal data at all times. However, we would like to point out that in such a case the conversation cannot be continued.
All personal data, which were stored over the course of the establishment of contact, will be deleted in this case. You can send the revocation to: datenschutz@taste.de.
We currently use the following social media plugins: Facebook, Twitter, Xing.
These social plugins normally lead to the fact that each visitor of a site is immediately entered by these services with his IP address and his further activities in the internet are recorded. This even takes place if the user does not click on one of the buttons.
In order to prevent this we use the Shariff-Method on our homepage. The social media buttons only establish the direct contact between the social network and the visitor when the user actively clicks on the share button. If the user is already registered with a social network this is carried out with Facebook and Google+ without a further window. With Twitter a popup window appears in which one can edit the text of the Tweet still.
You can consequently post in social networks without the networks being able to create complete surfing profiles of you. The Shariff-Method is already used in numerous cases in order to protect the users. The starting point was an initiative of www.heise.de , where you can find the current status of the discussion and further information.
Moreover the data stated in Subclause IV of this statement are transmitted. In the event of Facebook and Xing, according to information of the respective providers in Germany, the IP address is anonymised immediately after the collection. By the activation of the plugin personal data are thus transmitted by you to the respective plugin provider and stored there (with US providers in the USA). As the plugin provider carries out the data collection in particular through cookies, we recommend you to delete all cookies before clicking on the greyed box via the security settings of your browser.
We neither have an influence on the collected data and data processing activities, nor are we aware of the full scope of the data collection, the purposes of the processing or the storage deadlines. No information is available to us either regarding the deletion of the collected data by the plugin provider.
The plugin provider stores the data collected in relation to you as a usage profile and use these for purposes of advertising, market research and /or the design of its website suitable for the needs. Such an evaluation is carried out in particular (also for users that are not logged in) for the presentation of advertising suitable for the needs and in order to inform other users of the social network about your activities on our website. You are entitled to a right to objection against the formation of these user profiles, whereby you must contact the respective plugin provider in order to exercise this right. Via the plugins we offer you the possibility to interact with the social networks and other users so that we can improve our offer and design it more interesting for you as a user. The legal basis for the use of the plugins is Art. 6 Para. 1 S. 1 lit. f DS-GVO.
The data transfer is carried out irrespective whether you possess and account at the plugin provider and are logged in there. If you are logged into the plugin provider, you data collected in our company will be directly allocated to your account existing at the plugin provider. If you press the activated button and e.g. link the site the plugin provider will also store this information in your user account and share it publicly with your contacts. We recommend you after using a social network to regularly log-out, in particular however before activation of the button as you can thus prevent an allocation to your profile at the plugin provider.
You can receive further information relating to the purpose and scope of the data collection and their processing by the plugin provider in the privacy statements of these providers shown below. There you will also receive further information regarding your rights and setting options in this respect for the protection of your privacy.
1. 1. a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information relating to data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications as well as http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook has submitted itself to the EU-US-Privacy-Shield, https://www.privacyshield.gov/EU-US-Framework.
1. 1. b) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has submitted itself to the EU-US-Privacy-Shield, https://www.privacyshield.gov/EU-US-Framework.
1. 1. c) Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; http://www.xing.com/privacy.
We use for the integration of videos the provider Vimeo. Vimeo is operated by Vimeo, LLC with its head office in 555 West 18th Street, New York, New York 10011.
On several of our websites we use plugins of the provider Vimeo. If you call the websites of our internet presence fitted with such a plugin, a connection will be established to the Vimeo-servers and the plugin is presented. It is hereby transmitted to the Vimeo server, which of our websites you have visited. If you are logged in as a member of Vimeo at this time, Vimeo will allocate this information to your personal user account. With the use of the plugin such as e.g. by clicking the start button of a video this information will also be allocated to your user account. You can prevent this allocation by logging out from your Vimeo user account before using our website and by deleting the corresponding cookies of Vimeo.
You can find further information relating to the data processing and notices regarding data protection by Vimeo under https://vimeo.com/privacy.
Functions and contents of the service offered by Twitter are integrated on our website by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For this purpose e.g. contents such as photos, videos or texts and buttons are included, with which users can express their likes relating to the consents, the authors of the contents or can subscribe to our contributions. Insofar as the users are members of the Twitter platform, Twitter can allocate the call of the aforementioned contents and functions to the profiles of the users there. Twitter is certified under the Privacy-Shield Agreement and hereby offers a guarantee to comply with the European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy statement: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
On this website we use the offer of Google Maps. We can hereby display interactive maps to you directly in the website and enable you the easy use of the map function.
By the visit to the website Google receives the information that you have called the corresponding sub-side of our website. Moreover, the data stated under Subclause IV of this statement are transmitted to Google. This is carried out irrespective whether Google makes a user account available, through which you are logged in, or whether no user account exists. If you are logged in to Google, your data will be allocated directly to your account. If you do not request the allocation with your profile at Google, you must log-out before activation of the button. Google shall store your data as usage profiles and use these for purposes of advertising, market research and/or to design its website suitable for the needs. Such an evaluation is in particular carried out (even for users who are not logged in) to provide advertising suitable for the needs and in order to inform other users of the social networks about your activities on our website. You are entitled to a right to objection against the formation of these user profiles, whereby you must contact Google in order to exercise this right.
You will receive further information relating to the purpose and scope of the data collection and their processing by the plugin provider in the privacy statement of the provider. There you will also receive further information relating to your rights in this respect and setting options for the protection of your privacy: http://www.google.de/intl/de/policies/privacy . Google also processes your personal data in the USA and has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
We maintain fanpages on various social networks and platforms, with the aim of communicating with customers, prospective customers and users active on them, and informing them about our services.
We would like to point out that your personal data may be processed outside of the European Union, such that risks may arise for you (for example, in the enforcement of your rights under European / German law). Please note that some US providers are certified under the Privacy Shield and undertake to comply with the data protection standards of the EU.
The data of users is generally processed for market research and advertising purposes. Usage profiles can therefore be created, for example, based on the usage behaviour and interests of the users. These usage profiles can also be used, for example, to activate advertising inside and outside of the platforms, where it is suspected that such advertising is in the interest of the users. For these purposes, cookies are usually stored on the computers of the users, in which their usage behaviour and interests are stored. In addition, data may be stored in the usage profiles which is independent of the equipment used by the users (in particular, if the users are members of the respective platforms and are logged in to them).
The processing of the personal data of the users is done on the basis of our legitimate interests, with respect to effectively informing and communicating with users according to Article 6(1f) GDPR. If the users are asked by the respective providers to consent to the processing of data (i.e. consent, for example, by ticking a checkbox or confirmation via a button), the legal basis for the processing is Article 6(1a) and Article 7 GDPR.

References: Art. 6
 Art. 21
 Art. 6
 Art. 6
 Art. 6
 Art. 6