Source: https://cyber.harvard.edu/property99/history.html
Timestamp: 2019-04-25 18:19:44+00:00

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Last year, a group of intellectual-property lawyers argued in an article in the National Law Journal that athletic maneuvers could and should be patented. A method "for sailing an America's Cup yacht wherein the yacht sails 10 degrees closer to the wind, for high-jumping higher or for skiing downhill 10 percent faster,' they claimed, could easily be classified as a "useful process" within the meaning of the federal patent statute. If nonobvious and novel, such a technique should qualify for patent protection. After all, if one can patent a new surgical procedure, why not the Fosbery Flop? n2 The chances that the courts would adopt this proposal are not great, but the argument is colorable.
Where did these claims come from? How did it come to pass that, in the United States, one can now own the décor of a restaurant, and lawyers argue seriously about exclusive rights to athletic moves? This essay seeks to answer those questions.
The field of law in which such claims arise has recently come to be known as "intellectual property." It encompasses several, partially overlapping doctrines. Copyright law protects "original forms of expression" -- Magic Mountain, "Star Wars," "Fiddler on the Roof." Patent law protects inventions -- windsurfers, chemical processes, genetically engineered mice. Trademark law protects words and symbols that identify goods and services -- "McDonalds," the distinctive shape of a Ferrari Testarosa. Trade-secret law protects information that a company has tried but failed to conceal from competitors -- secret formulas for soft drinks, confidential marketing strategies. The "right of publicity" protects celebrities' interests in their images and identities.
The history of each of these doctrines (like the histories of most areas of the law) is involuted and idiosyncratic, but one overall trend is common to all: expansion. With rare exceptions, the set of entitlements created by each of the doctrines has grown steadily and dramatically from the eighteenth century to the present.
Within copyright law, the most obvious axis along which this expansion has occurred is duration. The original, 1790 Copyright Act established a copyright term of 14 years; if the author were still living at the end of that period, he could renew the copyright for an additional 14 years. n3 Over the next two centuries, Congress periodically added to these time periods. n4 Most copyrights acquired today will last for the life of the author plus 50 years, and Congress is seriously considering extending that term for another 20 years.
A less straightforward but equally important respect in which copyright has grown concerns the definition of a copyrighted "work." Until the middle of the nineteenth century, a copyright owner enjoyed little more than protection against verbatim copying of his or her language. In other words, the "work" shielded by the statute was the literal text, nothing more. So, for example, in 1853 a federal Circuit Court rejected the claim of Harriet Beecher Stowe that a German translation of Uncle Tom's Cabin infringed her copyright.
By the publication of Mrs. Stowe's book, the creations of the genius and imagination of the author have become as much public property as those of Homer or Cervantes. . . . All her conceptions and inventions may be used and abused by imitators, playwrights and poetasters. . . . [Her entitlements are limited to] the copyright of her book; the exclusive right to print, reprint, and vend it, and those only can be called infringers of her rights, or pirates of her property, who are guilty of printing, publishing, importing or vending with her license, "copies of her book." A translation may, in loose phraseology, be called a transcript or copy of her thoughts or conceptions, but in no correct sense can it be called a copy of her book.
Toward the end of the nineteenth century, this constricted view of an author's rights came under increasing attack. Eventually the courts, with Congress' encouragement, abandoned it in favor of the concept that the "work" protected by copyright consists "in the substance, and not in the form alone. That which constitutes the essence and value of a literary composition, which represents the results of the author's labor and learning, may be capable of expression in more than one form of language different from that of the original. . . . [Thus] translation is not in substance a new work. It is a reproduction in a new form of an existing one." n6 This modern understanding confers upon copyright owners many more entitlements than the right to prepare translations. Close approximation of the plot of a novel or play, preparation of a screenplay based on a novel, use of the characters from a movie or book to create an unauthorized sequel -- all these are now understood to constitute infringement.
Software. Until the 1980s, both the Patent Office and the courts resisted the patenting of software programs, primarily on the ground that they constituted "mathematical algorithms" and thus unpatentable "phenomena of nature." n21 In 1981, the United States Supreme Court signaled a slight weakening in this resolve, upholding the patent on a software program (embedded in a computer) that served to monitor continuously the temperature inside a synthetic rubber mold. n22 Since that time, the Federal Circuit has adopted an increasingly receptive posture; today, virtually any software program (if novel, nonobvious, etc.) is patentable, so long as the applicant describes it as being programmed into a general purpose computer. n23 The predictable result has been an enormous surge in software patent applications.
The entitlements a manufacturer acquires through "ownership" of a trademark have likewise grown enormously. Initially, only the use by competitors of identical marks (or portions thereof) was actionable. Later, competitors were prevented from using marks sufficiently similar as to cause consumer confusion, a standard the courts construed ever more generously. Most recently, trademark owners have been able to halt the use of identical or similar marks by noncompetitors, on the ground that such usage would "tarnish," "blur," or "dilute" the mark. n40 The geographic range of a trademark has also expanded radically. Initially, trademark owners' entitlements were limited to the territories in which they were actually selling or advertising their products. n41 The adoption of the Lanham Act in 1946 allowed users of marks to establish "nationwide constructive use" of their marks as of the date of their application for trademark registration. n42 The Lanham Act (and its subsequent amendments) enlarged owners' rights in many other respects as well -- perhaps most importantly by establishing a generous set of remedies for trademark infringement, including treble damages and attorneys' fees.
The final intellectual-property growth area is perhaps less economically important than copyright, patent, or trademark law, but has considerable cultural significance. In 1954, the leading copyright scholar in the United States published an article advocating the recognition of a "right of publicity," which he defined as "the right of each person to control and profit from the publicity values which he has created or purchased." n45 Since that date, the large majority of American jurisdictions to have considered his proposal have adopted some version of it -- either through statute or through common-law adjudication. n46 In its modern form, this doctrine enables celebrities to prevent others from making use of the "depiction" or "endorsement" value of their identities. A few examples should suggest the scope and power of the principle. In 1983, Johnny Carson, whose long-running late-night comedy show had traditionally begun with the phrase, "Here's Johnny," successfully invoked the doctrine to prevent the sale of "Here's Johnny Portable Toilet's." n47 Five years later, Bette Midler, a popular singer, recovered $400,000 from the Ford Motor Company on the ground that Ford had deliberately used in one of its advertisements a singer whose voice closely resembled Midler's. n48 And in 1992, the Samsung Electronics Company was held to violate the right of publicity when it included in one of its advertisements "a robot, dressed in a wig, gown, and jewelry" and posed in a "stance" that made it resemble Vanna White, a famous game-show hostess. n49 A few very recent decisions have sought to curtail the reach of the doctrine, n50 but for the most part it continues (despite much gnashing of teeth by academic commentators n51 ) to be widely accepted.
What produced this dramatic expansion of intellectual-property rights? No single force was responsible. Rather, a host of factors -- some of them economic, some ideological, some political, and some peculiar to the sphere of the law -- converged to cause the growth.
Perhaps the most obvious contributing circumstance was the gradual transformation of the basis of the American economy. Until the late eighteenth century, the British North American colonies that became the United States depended heavily on agriculture; no more than ten percent of the workforce of any colony was engaged in manufacturing. n52 Over the course of the nineteenth century, the economy became ever more dependent upon industry. n53 During the twentieth century, industry has been gradually supplanted by information processing as the principal source of American jobs. The impact of this familiar but fundamental change was an increase in the perceived need for intellectual property rights. During the colonial period, few people stood to gain from copyright or patent protection; not surprisingly, few copyrights or patents were granted. n54 Since that time, the demand for intellectual-property protection has steadily increased.
A third economic development that had a particularly strong impact on trademark law was a dramatic increase during the early twentieth century of the importance of advertising. The watershed was the 1920s. To be sure, manufacturers and retailers had used advertising before then. But a combination of circumstances during the '20s led to a surge in advertising expenditures: the proliferation of national brands; manufacturers' experimentation with advertising as a way of stabilizing consumer demands and thus reducing investment risks; and increased reliance upon rapid product style changes (promoted by advertising) to stimulate consumers' thirst for their products. "By 1928, for example, the Ford Model T in basic black had become the Model A, available in four colors and in seventeen body styles, and to promote the style changes, in one exceptionally expansive week Ford spent about $2 million on advertising." n59 By the end of the decade, approximately 3 percent of the national product ($3.4 billion) was being devoted to advertising. n60 Much of that money was devoted to establishing and maintaining the reputation of trademarks and tradenames. For obvious reasons, manufacturers wished to prevent others from "free-riding" on their investments -- and sought strengthened trademark protection.
To this point, the expansion of intellectual-property rights would seem readily explainable in functional terms. The law, it appears, evolved so as to serve the changing "needs" of the American economy. Viewed from this angle, law seems to be superstructural -- its development driven by changes in the underlying mode of production and associated relations of production. n61 But this is not the end of the story. To account fully for the development of intellectual-property law, one must also take into account some cultural and ideological factors.
By the late nineteenth century, however, this receptivity to direct governmental supervision of inventive activity had been eroded by the complex of attitudes commonly known as classical liberalism -- including, most importantly, the notion that the public and private spheres (the "state" and "civil society") were and should be distinct, combined with a general distrust of governmental tinkering with the market. In the altered ideological climate, intellectual-property rights were more palatable than governmental prizes as a way of stimulating creativity. To modern lawyers, both systems plainly involve governmental adjustments of the market; to that extent, both entail departures from an ideal of laissez-faire. But the intervention by government was (and is) less apparent when it consists of conferring property rights on classes of authors and inventors than when it consists of the identification and support of particular persons.
Classical liberalism has also contributed in many more detailed ways to the expansion of intellectual-property rights. The most important, probably, has been the strong commitment of both courts and legislators when administering the copyright laws to the principle of aesthetic relativism. Unwilling to differentiate between good and bad art (or art and advertising), we extend the umbrella of copyright protection to everything -- from brilliant bursts of creativity to (at least in theory) minor deviations from existing works caused by a "copyist's bad eyesight or defective musculature, or a shock caused by clap of thunder." n71 Residues of classical liberalism also, incidentally, continue to shape many other, related aspects of American politics and law -- for instance, the distressingly low levels of public funding for the arts in the United States (compared, for instance, to most countries in Western Europe), and the apparently successful recent efforts of conservative Republican congressmen to stunt the National Endowment for the Arts.
Less well studied than the romantic image of the author -- but equally important to the overall shape of American intellectual property law -- is an analogous heroic image of the inventor. As Keith Aoki observes, this ideal has an even older pedigree than the idea of original authorship. Grounded in "the Renaissance exaltation of the originary human subject as inventive genius, as embodied in Leonardo de Vinci's work," amplified by the "Enlightenment elevation of scientific geniuses such as Descartes, Leibnitz, and Newton," the glowing image of the inventor was already well established in Western culture when American patent law began to take shape. n78 In the United States, the attractiveness and importance of this image was reinforced by at least three cultural forces: the frontier ethic, which envisions man as pitted against nature, harnessing it through ingenuity as much as through force; n79 the associated "pastoral ideal," celebrating the transformation of the wilderness into the garden; n80 and the premium placed on social mobility, from which standpoint inventiveness is seen as an important way in which a talented youth can achieve wealth and fame. n81 The net result is the reverence with which Americans have treated -- and continue to treat -- our major inventors: Thomas Edison, Alexander Graham Bell, the Wright Brothers, Bill Gates, etc.
The impact of this imagery on patent law has been enormous. Not always has it operated to increase the availability of patents. For example, the establishment and sometimes severe application of the requirement that, to be patentable, an invention must be "nonobvious" to a person having ordinary skill in the pertinent art n82 is plainly traceable to the heroic image of the inventor. What we wish to reward are "flashes of creative genius," n83 not mere works of craftsmanship. The net effect of this orientation has been to constrict rather than to expand the zone of creations covered by patents. n84 But, in general, the high regard in which inventors have been held in the United States has worked to support and expand the patent system.
Like the romantic ideal of authorship, the image of the inventor has proved distressingly durable. For example, Keith Aoki observes that the debate over the patenting of DNA fragments from the Human Genome Project was permeated with heroic imagery (researchers analogized to Lewis & Clark; the project as a whole likened to the search for the Holy Grail, etc.) n85 The rhetoric persists (and continues to shaping patent policy) despite the ubiquity of collaborative research and development (of which the Human Genome Project is a prime example) -- to which the image of the lone genius seems singularly inapt.
The two forces just reviewed -- economic needs and ideological pressures -- have been reinforced in the United States by a recurring political dynamic. The advocates of increased intellectual property protection have consisted, for the most part, of creators, their surrogates (publishers, movie studios, etc.), businesses interested in protecting their trademarks, patent portfolios, or trade secrets, and celebrities eager to capitalize on their reputations. Most have had strong financial interests in statutory reform that would protect them against nonpermissive use of their "property." The interests of persons who would benefit from reduced intellectual-property protection, by contrast, have tended to be more diluted. The largest and most important such group consists of consumers -- each of whom typically has had only a small stake in the content of the pertinent laws. The result is that lobbying efforts have repeatedly been biased in favor of the expansion of intellectual property. Enthusiasts have made themselves heard, while skeptics have been largely silent.
Many examples of exertion of the same kind of pressure can be found in the legislative history of the 1976 general reform of the Copyright Act. As Jessica Litman has shown, the Congressional committees and subcommittees charged with overseeing that reform typically refused to draft statutory language themselves. Instead, they forced the representatives of organized interest groups that had stakes in the content of the statute to negotiate compromises. Many of the crucial provisions in the act incorporate verbatim the fruits of those deals. Thus, for example, "[t]he wording of the fair use provision, and the language of the committee reports accompanying it, emerged from a hard fought compromise involving protracted, down-to-the-wire negotiations among representatives of authors, composers, publishers, music publishers, and educational institutions." n90 Similar compromises provided the content for "the statute's treatment of cable television, library photocopying, phonorecord publishing, jukebox operation, and the manufacturing clause." n91 This is not to suggest that the parties to these negotiations were always in accord. On the contrary, the "affected interests" often disagreed sharply, and many of the compromises were achieved only after protracted discussions and much cajolery by the pertinent Congressional committees. n92 The point, rather, is that the negotiations privileged groups with interests sufficiently strong and concentrated to have formal representatives. Very rarely was the public -- the consumers of intellectual products -- represented in any way. And Congress itself -- whose job, one might think, is precisely to protect the public's interest -- failed to do so.
The examples could be multiplied, n93 but the general proposition is clear enough: The sharply different densities of the "interests" on opposite sides of intellectual-property issues, combined with the important role played by organized interest groups in American politics, means that, more often than not, the proponents of expanded entitlements will win out.
Another, more general manifestation of the same trend has been the growing power of the phrase "intellectual property." Before the Second World War, use of the phrase as shorthand for copyrights, patents, trademarks, and related entitlements was rare. Since that time, it has become steadily more common. n105 Today, it is the standard way for lawyers and law teachers to refer to the field.
Regrettably, the pleas by Cohen and a few others that judges jettison the concept of "property" and frankly confront the public policy implications of protecting certain kinds of information fell largely on deaf ears. The "propertization" of the field continued -- and is now well-nigh complete.
The emergence during the early twentieth century of the American film industry soon gave rise to a shrewd and well-funded trade organization, the Motion Picture Association of America. n107 In amicus briefs in important cases, in lobbying before Congress, and in its statements to the public, the MPAA has consistently advocated strong protection of intellectual-property rights. n108 In framing its presentations, the association has capitalized on lawmakers' receptivity to the labor-desert theory as well as their awareness of the position of the United States as the world's largest producer of films. n109 This strategy has been highly effective; with remarkable frequency, the positions the association has supported have prevailed. n110 Power begets power, of course. These doctrinal reforms have further strengthened the industry, lending the MPAA even more authority.
The recently adopted federal anti-dilution statute, which shields "famous" trademarks from activities that "tarnish," "disparage," or "blur" them, grew out of a similar intersection of forces. Manufacturers of products sold under famous labels complained to Congress that the protection they enjoyed from state anti-dilution statutes was uneven; too often, they insisted, manufacturers of unrelated products were able to "freeride" on the reputations of famous brands by using confusingly similar marks. n111 It should be unlawful, they insisted, to manufacture "DUPONT shoes, BUICK aspirin, [or] KODAK pianos." n112 Why? If consumers are not misled concerning the source of the products, why exactly is it important to prohibit such activities? The manufacturers offered two reasons: (1) they had invested time and effort in cultivating these famous marks and thus deserved legal protection; and (2) other countries already had such prohibitions and it was important that the United States not lag behind any nation in the strength of its intellectual-property protections. In the absence of any organized resistance from consumers, these arguments prevailed. n113 In short, the combination of a strong interest group, largely unopposed in the lobbying process, able to draw effectively upon the labor-desert theory and the presumptive legitimacy of its members' "property" rights, secured yet another extension of the law.
The ubiquity of such synergy means that developing a strategy for halting the trend described in this article will be difficult. Not impossible. The fate of the "White Paper" shows that it is possible at least to slow the growth of intellectual property rights. Released in 1995 by President Clinton's Information Infrastructure Task Force, the White Paper recommended a variety of adjustments of copyright law, all designed to increase the ability of copyright owners to control uses of their works on the internet. n114 Those recommendations were quickly embodied in proposed legislation, which, in the absence of organized opposition, initially seemed assured of passage. To the surprise of many observers, the legislative initiative failed. Crucial to that failure was a publicity and lobbying campaign waged by a miscellaneous group of scholars, educators, and public-interest activists. n115 In the face of this outpouring of criticism (during an election year), the Congressional committees decided not to proceed. The victory may have been short-lived; Bruce Lehman, the principal architect and proponent of the White Paper, will likely succeed in securing most (albeit not all) of his reforms through amendments to the Berne Convention. But the tide was turned at least briefly.
Important lessons can be gleaned from this episode. But the opponents of the growth of intellectual property should not be overly optimistic. A mutually reinforcing combination of economic, ideological, political, and discursive conditions makes further expansion of these entitlements likely.
*Professor of Law, Harvard University. The research assistance of Alexi Lahav helped in preparing this article. The comments of Diane Rosenfeld and the participants in the Conference on Property Law, Personhood and Citizenship, held at the Freie Universität Berlin in April 1997, helped in revising it.
N1 See Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763 (1992).
N2 See Robert M. Kunstadt, F. Scott Kieff, and Robert G. Kramer, "Are Sports Moves Next in IP Law?," National Law Journal, May 20, 1996, p.c1. Kunstadt defends his proposal on the following grounds: "Although the norms of sports enthusiasts might be offended, sports is now big business, and big business demands this protection. Entire industries exist to sell and promote goods and services at sporting events and for use by sports participants. Players in this vast market may benefit from the efficiency of fixed property rights in the fuel that drives these market transactions. A key element of that fuel is the sports moves themselves, and patents, copyrights and trademarks may provide the best tools for securing those rights."not everyone is convinced. See, e.g., March Walsh, "Patently Ridiculous, Some Say; People Dunk Basketballs. People Lift Boxes. Should the Patent Office Protect Their 'Inventions'?" Legal Times (August 19, 1996), S32.
N3 See Copyright Act of 1790, ch. 15, 1, 1 Stat. 124, 124 (repealed 1831).
N4 See Stewart E. Sterk, "Rhetoric and Reality in Copyright Law," Michigan Law Review 94 (1996): 1197, 1217-18.
N5 Stowe v. Thomas, 23 F. Cas. 201, 208 (C.C.E.D. Pa. 1853) (No. 13,514).
N6 Peter Jaszi, "Toward a Theory of Copyright: The Metamorphoses of 'Authorship,'" Duke Law Journal 1991: 455, 478 (quoting Eaton S. Drone, A Treatise on the Law of Property in Intellectual Productions in Great Britain and the United States (1879), 451-52).
N7 Burrow-Giles Lithographic Co. v. Sarony, 111 U.S. 53 (1884).
N8 Sound Recordings Act of 1971, Pub. L. No. 92-140, 85 Stat. 392. Previously, some states had provided -- either through statute or through common-law adjudication -- comparable protection.
N10 Before 1990, architectural works were not shielded by copyright law. Architectural plans were protected, but only in the narrow sense that they could not be copied without permission. If a builder lawfully obtained a set of blueprints for a building (or determined how to build it without blueprints), he was free to build an identical structure. A 1990 statute (catalyzed by the American ratification of the Berne Convention) extended copyright protection to "the design of a building as embodied in any tangible medium of expression" and made clear that the building itself constituted such a "medium of xpression." The upshot is that, as long as a building contains original design elements that are not functionally required, its "overall shape" may not be imitated without permission. Admirers may photograph, draw, or paint the building (as long as it is "visible from a public place") but cannot build an identical structure or even (it seems) a scale model of it.
N11 See Donald S. Chisum, Patents (1992), 1:180ff [check].
N12 See Ex parte Latimer, 1889 Commn. Dec. 123 (1889).
N13 35 U.S.C. secs. 161-164.
N14 Plant Variety Protection Act, 7 U.S.C. §§ 2321-2582.
N15 Ex parte Brinkerhoff, New Decisions, 27 J. Pat. Off. Soc'y 797, 797 (1945).
N16 See Ex parte Scherer, 103 U.S.P.Q. (BNA) 107 (Pat. Off. Bd. App. 1954) (approving a patent for a method of injecting medicaments by a pressure jet).
N17 See Martin v. Wyeth, Inc., 96 F. Supp. 689 (D. Md. 1951).
N18 See Edward Felsenthal, "Medical Patents Trigger Debate Among Doctors," Wall Street Journal, Aug. 11, 1994, at B1, B6.
N19 See Joel Garris, "The Case for Patenting Medical Procedures," 22 American Journal of Law and Medicine (1996): 85; Jeffrey I.D. Lewis, "No Protection for Medical Processes; International Posture May Be Hurt by New Law," New York Law Journal (March 10, 1997), S1. Garris lists the following as examples of such patents: "a method of diagnosing heartbeat disorders, U.S. Patent No. 4,960,129; a method of treating arthritis, U.S. Patent No. 5,026,538; a method of administering insulin, U.S. Patent No. 5,320,094; and a method of treating diabetes, U.S. Patent No. 5,321,009." Ibid., n. 1.
N20 35 U.S.C. §287(c). The legislation does not extend to "biotechnology patents."
N21 See Gottshalk v. Benson, 409 U.S. 63 (1972); Pamela Samuelson, "Benson Revisited: The Case Against Patent Protection for Algorithms and Other Computer-Related Inventions," Emory Law Journal 39 (1990): 1025, 1032-99.
N22 Diamond v. Diehr, 450 U.S. 175 (1981).
N23 See Julie E. Cohen, "Reverse Engineering and the Rise of Electronic Vigilantism: Intellectual Property Implications of Lock-Out Programs," Southern California Law Review 68 (1995): 1091, 1153-63.
N24 The emergence of this doctrine can perhaps be seen as an analogue to the expansion of copyright protection from literal copying to appropriation of the gist of a work. See text accompanying note , supra. Another doctrine whose emergence has benefitted patentees is "contributory patent infringement" -- which has had the effect of significantly expanding the set of persons who will be deemed infringers.
N25 Peter K. Schalestock, "Equity for Whom? Defining the Reach of Non-Literal Patent Infringement," Puget Sound Law Review 19 (1996): 323, 324; Mark A. Lemley, "The Economics of Improvement in Intellectual Property Law," Texas Law Review 75 (1997): 989, 1004.
N26 See Hilton Davis Chem. Co. v. Warner-Jenkinson Co., 62 F.3d 1512 (Fed. Cir. 1995) (en banc) (per curiam) (holding that in every infringement case the trial judge must apply the doctrine of equivalents), rev'd on other grounds, 65 U.S.L.W. 4162 (U.S. Mar. 3, 1997); Schalestock, supra note , 324.
N27 See Lemley, supra note .
N28 See Schalestock, supra note , 346.
N29 See Robert P. Merges and Richard R. Nelson, "On the Complex Economics of Patent Scope," Columbia Law Review 90 (1990): 839, 855-56.
N30 See Thomas P. Hughers, American Genesis: A Century of Invention and Technological Enthusiasm, 1870-1970 (1989) [recheck].
N31 See Robert P.Merges, "Commercial Success and Patent Standards: Economic Perspectives on Innovation," California Law Review 76 (1988): 803, 820ff (1988) [recheck].
N32 See Paul M. Janicke, "Contemporary Issues in Patent Damages," American University Law Review 42 (1993): 691.
N33 See Andrea M. Gauthier, "The Evolution of the Concept of Property in American Trademark Law" (unpublished paper 1990). As Gauthier observes, the first American case to invoke this principle, Thomson v. Winchester, did not use the word "trademark," relying instead on the general tort of fraud. 36 Mass. (19 Pick.) 214 (Sup. Ct. 1837). Not until the 1840s did American judges (relying partly on earlier English cases) recognize a distinct cause of action for "trademark" infringement. See, e.g., Taylor v. Carpenter, 11 Paige Ch. 292 (N.Y. Ch. 1844).
N34 See Fetridge v. Wells, 4 Abb. Pr. 144 (N.Y. Super. Ct. 1857); Francis Upton, A Treatise on the Law of Trademarks (1860), 101.
N35 See, e.g., Wolf v. Goulard, 18 How. Pr. 64.
N36 See e.g., Burnett v. Phalon, 9 Bosw. [N.Y.] 192 ("Cocoaine" for hair tonic); Messerole v. Tynberg, Am. Trade-Mark Cas. 479 ("Bismark" for collars); Colman v. Crump, 70 N.Y. 573 (bull's head for mustard); Newman v. Alvord , 51 N. Y. 189; Lea v. Wolf, 46 How. Pr. 157, 158.
N37 Gauthier, supra note , at 31-32.
N38 Cook v. Starkweather, 13 Abb. [N. S.] 392. See Gauthier, supra note , at 32-33.
N39 See Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd., 604 F.2d 200 (1979); Hartford House, Ltd. v. Hallmark Cards, Inc., 846 F.2d 1268 (CA10 1988). Most of these modern rulings are founded on section 43(a) of the Lanham Act, of which more will be said below.
N40 See, e.g., Mead Data Central v. Toyota Motor Sales, Inc., 875 F.2d 1026 (2d Cir. 1989); 15 U.S.C. sec.1125(c).
N41 This restriction was tempered, however, by two exceptions: a rival could not use an identical or similar mark in an area in which the original trademark owner had already established a reputation (e.g., through media coverage) and could not deliberately seek to take advantage of the original owner's good will.
N43 See, e.g., Cheney Bros. v. Doris Silk Corp., 35 F.2d 279 (2d Cir. 1929); RCA Mfg. Co. v. Whiteman, 114 F.2d 86 (2d Cir.), cert. denied, 311 U.S. 712 (1940); National Basketball Association v. Motorola, Inc., 1997 U.S. App. Lexis 1527 (1997).
N44 Board of Trade of City of Chicago v. Dow Jones & Co., 92 Ill. 2d 109 (1983). For descriptions and analyses of other cases applying the "misappropriation" doctrine, see Douglas Baird, "Common Law Intellectual Property and the Legacy of International News Service v. Associated Press," University of Chicago Law Review 50 (1983), 411.
N45 Melville B. Nimmer, "The Right of Publicity," Law and Contemporary Problems 19 (1954), 203, 216.
N46 See Michael Madow, "Private Ownership of Public Image: Popular Culture and Publicity Rights," California Law Review 81 (1993): 127.
N47 Carson v. Here's Johnny Portable Toilets, Inc., 698 F.2d 831 (6th Cir. 1983).
N48 Midler v. Ford Motor Co., 849 F.2d 460 (9th Cir. 1988); Midler v. Young & Rubicam, Inc., Nos. 90-55027, 90-55028, 1991 U.S. App. LEXIS 22641 (9th Cir. Sept. 20, 1991) (mem.), cert. denied, 112 S. Ct. 1513 (1992).
N49 White v. Samsung Elecs. Am., Inc., 971 F.2d 1395 (9th Cir. 1992).
N50 See Cardtoons, L.C. v. Major League Baseball Association, 95 F.3d 959 (CA10 1996).
N51 See, e.g., Rosemary J. Coombe, "Author/izing the Celebrity: Publicity Rights, Postmodern Politics, and Unauthorized Genders," Cardozo Arts & Entertainment Law Journal 10 (1992), 365; Madow, supra note .
N52 See Edward C. Walterscheid, "To Promote The Progress Of Science And Useful Arts: The Background And Origin Of The Intellectual Property Clause Of The United States Constitution," Journal of Intellectual Property Law 2 (1994): 1, 16.
N53 See W. Elliot Brownlee, Dynamics of Ascent: A History of the American Economy (1974), 189; Edward C. Kirkland, Industry Comes of Age, 1860-1897 (1961).
N54 Walterscheid, supra note , p. 16; P.J. Federico, "State Patents," Journal of the Patent Office Society 13 (1931): 166.
N55 See Sidney Moss, Charles Dickens Quarrel with America (1984); Benjamin Kaplan, An Unhurried View of Copyright [recheck].
N56 See James Boyle, Shamans, Software, and Spleens: Law and the Construction of the Information Society (1996), 3.
N57 See Jerome H. Reichman, "Intellectual Property in International Trade and the GATT," in Exporting our Technology: International Protection and Transfers of Industrial Innnovations (1995), 3.
N58 See Keith Aoki, "(Intellectual) Property and Sovereignty: Notes Toward a Cultural Geography of Authorship," Stanford Law Review (1996) 1293, 1297-98.
N59 Brownlee, supra note , at 270.
N61 Cf. Karl Marx, The Critique of Political Economy (1859).
N62 For the original version of this argument, see John Locke, The Second Treatise of Government in Two Treatises of Government 303-20 (P. Laslett ed. 1970). For an application of the argument to intellectual property, see Justin Hughes, "The Philosophy of Intellectual Property," Georgetown Law Journal 77 (1988): 287, 296-314.
N63 For a sympathetic presentation of this theory, see Joel Feinberg, Social Philosophy 114-15 (1973). For documentation of the popularity of this theory among Americans and Western Europeans, see Adams & Freedman, "Equity Theory Revisited: Comments and Annotated Bibliography," in 9 Advances in Experimental Social Psychology (L. Berkowitz & E. Walster eds. 1976), 43, 47-49; Morton Deutch, Distributive Justice: A Social Psychological Perspective (1985),163-79, 202-03.
N64 Bruce W. Bugbee, Genesis of American Patent and Copyright Law (1967), 113. Similar sentiments seem to have influenced the various state legislatures in complying with this recommendation. For example, the first Massachusetts copyright statute was grounded in the following, composite justification: "Whereas the Improvement of Knowledge, the Progress of Civilization, the public Weal of the Community, and the Advancement of Human Happiness, greatly depend on the Efforts of learned and ingenious Persons in the various Arts and Sciences: As the principal Encouragement such Persons can have to make great and beneficial Exertions of this Nature must exist in the legal Security of the Fruits of their Study and Industry to themselves; and as such Security is one of the natural Rights of all Men, there being no Property more peculiarly a Man's own than that which is produced by the Labour of his Mind." Ibid., 114.
N65 Report of Henry Clay, submitted with S. 223, 24th Cong., 2d Sess. 148 (1837), reprinted in Tyerman, "The Economic Rationale for Copyright Protection for Published Books: A Reply to Professor Breyer," UCLA Law Review 18 (1971), 1100, 1100 n. 3.
N66 Harper & Row v. Nation Enterprises, 471 U.S. 539, 546 (1985). See also Twentieth Century Music Corp. v. Aiken, 422 U.S. 151, 156 (1975) (arguing that the Copyright Act is grounded in two objectives: "secur[ing] a fair return for an 'author's' creative labor" and "stimulat[ing] artistic creativity for the general public good").
N67 See William Fisher, "The Law of the Land" (Ph.D. diss. Harvard 1991).
N68 See Walterscheid, supra note , pp. 39-40.
N69 The first draft would have empowered Congress: "To secure to literary authors their copy rights for a limited time; To encourage, by proper premiums and provisions, the advancement of useful knowledge and discoveries; To grant patents for useful inventions; To secure to authors exclusive rights for a certain time; and To establish public institutions, rewards and immunities for the promotion of agriculture, commerce, trades, and manufactures." Walterscheid, supra note , at 44-45.
N71 The quotation is from Jerome Frank's famous opinion in Alfred Bell & Co. v. Catalda Fine Arts, Inc., 191 F.2d 99 (2d Cir. 1951). The seminal judicial decision on this issue is Bleistein v. Donaldson Lithographing Co., 188 U.S. 239 (1903).
N72 See, e.g., Martha Woodmansee, The Genius and the Copyright: Economic and Legal Conditions of the Emergence of the "Author," Eighteenth-Century Studies 17 (1984): 425; idem, "On the Author Effect: Recovering Collectivity," Cardozo Arts & Entertainment Law Journal 10 (1992): 227; Peter Jaszi, "On the Author Effect: Contemporary Copyright and Collective Creativity," Cardozo Arts & Entertainment Law Journal 10 (1992): 279; Boyle, supra note , chpt. 6; Bernard Edelman, Ownership of the Image (1979); Jane M. Gaines, Contested Culture: The Image, the Voice and the Law (1991); Mark Rose, Authors and Owners: The Invention of Copyright (1993); Susan Stewart, Crimes of Writing: Problems in the Containment of Representation (1991).
N73 Similar ideas have endured far longer in China, See William P. Alford, "Don't Stop Thinking About . . . Yesterday: Why There was No indigenous Counterpart to Intellectual Property Law in Imperial China," Journal of Chinese Law 7 (1993): 3.
N74 William Wordworth, "Essay, Supplementary to the Preface," quoted in Woodmansee, "Author Effect," supra note , p. 280.
N75 See Jaszi, supra note , 472ff.
N76 See, e.g., Jaszi, "On the Author Effect," supra note , 300-01, 306-11 (showing the influence of this ideal on the opinions in Feist and Rogers v. Koon).
N77 See Jaszi, supra note , 496-500.
N78 Keith Aoki, "Authors, Inventors and Trademark Owners: Private Intellectual Property and the Public Domain," Columbia VLA Journal of the Law and Arts 18 (994): 191, 215-16. Indeed, the better-known romantic ideal of authorship, described above, arose in substantial part in opposition to this rationalist, Enlightenment ideal. Ibid.
N79 See, e.g., William Cronon et al., Under an Open Sky: Rethinking America's Western Past (1992).
N80 See Leo Marx, The Machine in the Garden: Technology and the Pastoral Ideal in America (1964).
N81 See, e.g., Abraham Lincoln, Address at the Wisconsin State Fair (1859), in The Political Thought of Abraham Lincoln (Richard Current ed. 1967), 125-38.
N82 The history of this requirement is sketched in the text accompanying note , supra.
N83 At one time, this phrase was the touchstone for the nonobviousness requirement. See Cuno Corp. v. Automatic Devices Corp., 314 U.S. 84 (1941). That approach has since been displaced by the framework announced in Graham v. John Deere Co., 383 U.S. 1 (1966).
N84 See Monroe Price & Malla Pollock, "The Author in Copyright: Notes for the Literary Critic," Cardozo Arts & Entertainment Law Journal 10 (1992), 703, 708.
N85 Aoki, supra note , pp. 213-14.
N86 In his journal, Fitch suggests that nearly all of the delegates attended the demonstration.
N87 Accounts differ concerning how many, if any, of the delegates actually rode on the boat.
N88 The text of that first draft is set forth in note , supra.
N89 The incident and its implications are carefully discussed in Walterscheid, supra note , pp. 41-43.
N90 Jessica D. Litman, "Copyright, Compromise, And Legislative History," Cornell L. Rev. 72 (1987): 857, 869.
N93 Another quaint example: Walterscheid suggests that lobbying by authors -- including the young Noah Webster -- may have figured importantly in the recommendation by the Continental Congress that the states adopt copyright laws. See Walterscheid, supra note , 21.
Many examples similar to those catalogued by Litman vis-a-vis the 1976 Copyright Act could be supplied vis-a-vis the shaping of the "White Paper." See note , infra.
N94 See Walterscheid, supra note , 12.
N95 See Edward C. Walterscheid, "Patents and The Jeffersonian Mythology," 29 J. Marshall L. Rev. 269 (1995); Walterscheid, supra note , 54.
N96 See Gauthier, supra note , 9-15.
N97 On the gradual emergence during the early nineteenth century of the general category of tort law, see G. Edward White, Tort Law in America (1980), chap. 1.
N98 4 N.Y. (2 Sandf.) 599, 604 (Super Ct. 1849).
N99 See Gauthier, supra note .
N100 See Frank Schechter, The Historical Foundations of the Law Relating to Trademarks (1925); H. Nims, The Law of Unfair Competition and Trademarks (1909); E.S. Rogers, Good Will, Trade-Marks and Unfair Trading (1914); W. Derenberg, Trade-Mark Protection and Unfair Trading (1936); Handler & Pickett, "Trade-marks and Trade Names -- An Analysis and Synthesis," Columbia Law Review 30 (1930): 168.
N101 See 151 Mass. 190, 194, 23 N.E. 1068 (1890); Cohen v. Nagle, 190 Mass. 4, 9, 76 N.E.2d 276 (1906); DuPont de Nemours Powder Co. v. Masland, 244 U.S. 100, 102 (1917). As Gauthier observes, Holmes' rhetoric veers somewhat toward the dominant "property" discourse in Beech-Nut Packing Co. v. Lorilland, 273 U.S. 629 (1927), apparently because he was influenced by a reading of Schechter's dissertation.
N102 Fisher v. Star, 231 N.Y. 414 (Ct. App. 1921). At the time, copyright protection had not yet been extended to fictional characters, so the court relied for its ruling on the law of misappropriation.
N104 Grand Upright Music Ltd. v. Warner Brothers, 780 F.Supp. 182 (S.D.N.Y. 1991).
N105 A search of the Lexis system indicates that the phrase, "intellectual property," appears only once in the reports of the federal courts before 1900 and does not appear at all between 1900 and 1930. Thereafter, its usage by federal courts steadily increases. In the 1930s, it appears in two opinions; in the 1940s, 6; in the 1950s, 10; in the 1960s, 9; in the 1970s, 41; in the 1980s, 287; in the 1990s (as of this writing), 829. To be sure, many circumstances undoubtedly contributed to this extraordinary increase, including the growing caseload of the federal courts and the verbosity of modern law clerks. But much of the increase must be attributed to the growing currency of the phrase in legal discourse in general.
N106 Felix Cohen, "Transcendental Nonsense and the Functional Approach," Columbia Law Review 35 (1935): 809, 814-817.
N107 See John W. Cones, Film, Finance and Distribution (Los Angeles: Silman-James Press, 1992), 311.
N108 See, for example, James Lardner, "Annals of the Law: the Betamax Case" (part 2), The New Yorker (April 13 1987), vol. 63, p. 60; Randy Sukow, "MPAA proposes interim copyright fees," Broadcasting (Nov 18 1991), vol. 121, no. 21, p. 4.
N109 See, for example, Ian Austen, "Arguments with Muscle," Maclean's (March 28, 1988) Vol. 101, No. 14, p. 24.
N110 See, for example, Dennis Wharton, "MPAA's Rebel With Cause Fights for Copyright Coin," Variety (August 3, 1992), Vol. 348, No. 2, p. 18.
N111 See, for example, the statement of James K. Baughman, Assistant General Counsel of Campbell Soup Co., in the subcommittee hearings on the bill. Madrid Protocol Implementation Act and Federal Trademark Dilution Act of 1995: Hearings on H.R. 1270 and H.R. 1295 Before the Subcomm. on Courts and Intellectual Property of the House Comm. on the Judiciary, 104th Cong. 124 (1995), p. 89.
N112 These examples are taken from the House Report. See H.R. Rep. No. 104-374 (1995).
N113 So, for example, the House Report justifies the legislation on the following ground: "The concept of dilution recognizes the substantial investment the owner has made in the mark and the commercial value and aura of the mark itself, protecting both from those who would appropriate the mark for their own gain." Ibid.
N114 See Information Infrastructure Task Force, The Report Of The Working Group On Intellectual Property Rights: Intellectual Property And The National Information Infrastructure (1995). The origins of this report are described in "About The President's Information Infrastructure Task Force," http://www.iitf.nist.gov/about.html. The recommendations of the White Paper are contrasted with the policies adopted by other nations in Ron Reiling, "Intellectual Property Regimes for the Information Age: Policies of the United States, the European Union and the World Intellectual Property Organization," Boston University Journal of Science and Technology Law 3 (1997): 9.
N115 See, e.g., Pamela Samuelson, "The Copyright Grab," Wired (1995); idem, "Legally Speaking: The NII Intellectual Property Report"; John Perry Barlow, "Property And Speech: Who Owns What You Say In Cyberspace?," Communications of the ACM (December 1995), Vol. 38, No. 12, p. 19; "Industry Warns Of Flaws In NII Bill," Information & Interactive Services Report (December 1, 1995), No. 24, Vol. 16; "Excerpts Of Letter To Congress By Digital Future Coalition, Representing Librarians, Computer Firms, And Public Interest Groups," Information Law Alert (December 1, 1995), No. 19, Vol. 3; J. David Loundy, "Bill To Amend Copyright Act Needs Work," Chicago Daily Law Bulletin (October 12, 1995), p. 6; Jonathan Band, "Liability: The Web's big worry," San Francisco Examiner (October 8, 1995), p. B-5; "Prepared Statement Of Professor Peter Jaszi, Washington College of Law, American University, Before The Senate Judiciary Committee Re: S. 483, The Copyright Term Extension Act Of 1995," Federal News Service (September 20, 1995); James Boyle, "Sold Out," New York Times, March 31, 1996. idem., "Intellectual Property Policy Online: A Young Person's Guide," Harvard Journal of Law & Technology 10 (1996): 47.

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