Source: https://www.friendsofc.com/?lang=en
Timestamp: 2019-04-23 12:08:12+00:00

Document:
Friends of C. - Friends of C.
Panel discussion on the topic: "Digital laggard Europa: Are we risking our future against Silicon Valley and China?"
We deliver the fuel to power your digital development through our combination of expertise, technology and courage.
We assist you with data-based analysis using our own in-house consulting team. Together, we ask ourselves how best to achieve your desired digital growth targets, where your website fits into market benchmarks, and what the best approach would be to quickly and easily master international markets.
With our CX team, we place your brand and your customers at the heart of digital commerce, transforming good ideas with Design Thinking and Lean UX into a great customer experience for your end users. Our services range from one-time measures to ongoing customer loyalty programs.
Our code team uses a variety of platforms (Enterprise, Open Source) to deliver the best scalability, stability, and performance to meet your needs. We work closely together with colleagues from our consulting and creative teams, preferably scrum-based.
We have been delivering seamless shopping experiences for years in cooperation with our partners from Salesforce Multi-Cloud, no matter whether on mobile devices, social networks, or in stores. Proof that we are able to do this internationally is in the award of the Fast Track Pacesetter Awards in 2016 and 2017 to two of our customers.
As a Solution & Industry Partner, we have been on the market supporting Spryker since the beginning of 2017. We believe in and are a firm advocate for the modularity and expandability of the Spryker Commerce OS.
We are proud to be part of the Bertelsmann Group and home of the leading European e-commerce and supply chain management service provider Arvato SCM Solutions. Our advantage is the ability to deliver in-house all e-commerce and logistics services from a single source - fast, flexible and international.
In April 2015, a fashion brand’s online shop experienced the "mobile moment": when the majority of traffic was no longer generated via desktops, but via smartphones and tablets. The brand's mission has since then been to improve the usability for mobile site visitors in order to optimize the mobile shopping experience.
The mobile share in online trade is growing rapidly, and at the same time the competition for access to customers is increasing. As a result, innovative mobile solutions – over and above standard responsive websites - are increasingly becoming the focus. With this background, an FMCG dealer commissioned us to further expand its existing mobile strategy.
Evaluation of technical implementation options and necessary organizational orientation with regard to "make or buy"
Customer expectations of in-house retail are increasingly merging with the digital world. The availability of goods and individual advice are ever more in the customer’s focus, making new demands on these two touchpoints. Customers expect to be able to order sold-out online articles in store, or to return online shop purchases in store.
The analysis of online store KPIs is often challenging without a suitable comparison basis. Data from public studies are often high-priced and non-specific. What companies need is a relevant and detailed benchmark that compares their own KPI performance with the competition, and goes one step further to reveal optimization potential.
Fashion brands are more and more selling via marketplaces to strengthen their online growth . In doing so, they benefit from an increasingly diverse marketplace landscape – but precisely this diversity makes prioritization difficult. Which marketplaces are the most commercially attractive for your own brand in terms of both turnover and cost?
"I can only thank you again for the support! I think the outcome is really very good. My team will be able to work well with the tool!"
Meet our digital experts at the K5 conference in Berlin!
Latest interview of our digital expert Armand Farsi on the topic: "Digital laggard Europa: Are we risking our future against Silicon Valley and China?" with Florian Heinemann (Project A), Stephan Schambach (Newstore), Thomas Heilmann (CDU), Tu-Lam Pham (Digital IQ) at the Arvato eXperience Day in Berlin.
Listen now the Commerce Corner Podcast!
Listen to the podcast of our colleague Armand now!
The secret of our success is quite simple: we are passionate about our work. We expect a lot of personal responsibility in our teams so that they can tackle demanding tasks with focus and agility. Together with our customers, we craft solutions while never forgetting to have fun. Our team brings along a colourful range of experience and qualifications needed in digital commerce. And one thing is key - have courage to explore boundaries and new ideas.
Become a part of Friends of C. and apply now via the Arvato Job Portal.
Copyright © 2018 / Friends of C. by Arvato Distribution GmbH. All rights reserved.
All information on this website has been carefully reviewed. We make every effort to continually expand and update the information it contains but cannot guarantee its completeness, accuracy and up-to-dateness. Arvato distribution GmbH provides this information without any assurances or warranties of any kind, either express or implied. Arvato distribution GmbH excludes all liability for damages arising directly or indirectly from the use of this website, provided they are not based on intent or gross negligence on the part of arvato distribution GmbH. As a content provider within the meaning of § 7 (1) TMG, arvato distribution GmbH is responsible in accordance with general laws for its own content which is made available for use on www.friendsofc.de. Insofar as we refer/ link from this website to websites operated by other providers and the contents made available there, the information made available by such third-party providers constitutes third-party content in accordance with § 8 (1) TMG which we in no way condone and for which we are not responsible. Arvato distribution GmbH does not check the contents to which it refers in its service as regards ongoing changes.
All content (text, images, graphics, sound, video and animation files as well as their grouping etc.) on the arvato distribution GmbH website is protected by copyright and other intellectual property laws. This legal protection also extends to databases and similar facilities. The contents are freely usable only for their intended purpose of being viewed on the Internet. Beyond the limits of copyright law, the content of this website may not be reproduced, disseminated, altered or made available to third parties in any form without the written permission of arvato distribution GmbH. Some sections of the arvato distribution GmbH website also contain pictures that may be subject to third-party copyrights. Unless otherwise indicated, all trademarks, brand names and logos on the arvato distribution GmbH website are protected as trademarks.
The Data Protection Notice fulfils the information obligations in accordance with the requirements of Art. 12 et seq. of the EU General Data Protection Regulation (hereinafter referred to as GDPR) and provides you with an overview of the processing of your personal data (hereinafter referred to as Data) on this website.
(hereinafter referred to as the Company) is responsible for the processing of your Data on this website. The Company processes personal data in accordance with the provisions of the GDPR and the Bundesdatenschutzgesetz (German Federal Data Protection Act) (hereinafter referred to as BDSG).
When you visit the website, information is collected automatically from the calling computer (hereinafter referred to as Access Data). This Access Data includes server log files, which usually consist of information about your browser type and browser version, operating system, and Internet service provider, the date and time of your website use, your previously visited websites and websites you access via the website, and the IP address of your computer. With the exception of the IP address, the server log files are not personally identifiable. An IP address is personally identifiable if it is permanently assigned when using the internet connection and the internet provider is able to allocate it to a person.
Some website services require that you provide the Company with personal data. In these cases, the Data you provide is used to provide you with the desired service or to process the respective query (e.g. search words, form or contract entries, click data).
Basically, cookies are merely an online identification without personal reference. Cookies are only personalised if the information generated by the cookies is combined with other Data. A distinction can thereby be made between cookies that are necessary for the provision of the website, and cookies that are necessary for further purposes such as analysis of user behaviour or advertising.
Data may be processed for the purpose of meeting technical, contractual or legal requirements and, if applicable, because you have agreed to it.
For more information about these data processing purposes, see the following sections of this Data Protection Notice.
To ensure website functionality and for the purpose of performing security analyses and defending against attacks, the server log files are automatically recorded by the computer system of the calling computer when accessing and using the website as part of the Access Data in accordance with paragraph 2 and stored for a short time. The server log files are not stored together with other Data. The Company uses server log files for statistical purposes in order to analyse and correct technical incidents, fend off attacks and fraud attempts, and optimise the functionality of the website.
The legal basis for collecting server log files is Art. 6 para. 1 lit. f GDPR. The functionality of the website, performance of security analyses and prevention of dangers are in the Company’s legitimate interest.
After you access the web pages, the server log files are stored on the web server, and the IP address contained therein is deleted after 14 days at the latest. The server log files are only evaluated during this storage period in the event of an attack.
You have the right to object to the processing of your Data contained in server log files to the extent that there are reasons for this resulting from your particular situation. If you would like to exercise your right of objection, please contact us at the address given in Clause 1.
On the website, you can contact the Company by email or telephone. If you choose this option, your email address and/or your telephone number, as well as your query, will be sent to the Company. Depending on the query (e.g. questions regarding the Company’s products and services, assertion of your rights as a data subject, for example right to information) your contact details will be processed further (with the help of service providers). Where necessary for the processing of your query, your contact details may be passed on to third parties (e.g. partner companies).
The legal basis for the processing of your contact details is based on Art. 6 para. 1 lit. f GDPR. The legitimate interests lie in the processing of your query and further communication. If your contact is aimed at concluding a contract with the Company, the legal basis for processing your contact details is Art. 6 Para. 1 lit. b GDPR.
After processing your query and terminating further communication, your contact details will be deleted. This does not apply if your contact is aimed at concluding a contract with the Company or if you assert your rights as a data subject, such as the right to information. For this purpose, the data is stored until the contractual and/or legal obligations are fulfilled and legal retention periods (currently 6 to 10 years) do not preclude deletion.
You have the right to object to the processing of your contact details to the extent that there are reasons for this resulting from your particular situation. If you wish to exercise your right of objection, please contact us at the address given in Clause 1. If you object, communication can not be continued. This does not apply if the storage of your contact details is required for contract initiation or fulfilment of a contract or the assertion of your rights as a data subject.
The website includes services that optimise user-friendliness and measure the reach of the website. Your Access Data (see Clause 2) is thereby collected, and user behaviour is evaluated with the help of analysis cookies (see Clause 3). Personal identification is generally not required for web tracking, so when your Access Data is collected, the stored IP address is either not used or used only in shortened form and pseudonymous user profiles are created. This data will not be merged with other data, and you have the possibility of revocation at any time. Personal user profiles are only created in exceptional cases and if you have given your consent.
The web tracking services are usually provided by service providers who process the Data in accordance with the instructions of the controller and not for their own purposes as so-called processors. This is ensured by means of contracts for order processing. If service providers outside the European Union or the European Economic Area (hereinafter referred to as EU or EEA) process your Data, a so-called third country transfer takes place. This is permissible if you have given your consent, the Company has created guarantees for a level of data protection that meets European standards, or the EU Commission has classified the respective third country as a safe third country. The third country transfer of the respective service is identified below.
The web tracking service used on this website is described below.
The website uses the service Google Analytics. The provider of Google Analytics is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics creates a pseudonymous user profile to optimise the user-friendliness of the website. Pseudonymity is ensured by shortening the IP address before your Data is transmitted to Google and it is not possible to draw conclusions about you. The pseudonymous user profile is evaluated after transmission in order to optimise user-friendliness. It is not merged with other Google Data. Through an order processing contract, the Company ensures that Google processes the Data only in accordance with its instructions.
When using Google Analytics, a third country transfer takes place. However, with certification in accordance with the EU-US Privacy Shield, Google ensures that the European data protection level is guaranteed for the third country transfer.
For more information on data processing at Google Analytics, see Google’s data protection declaration: https://policies.google.com/privacy?hl=en.
The legal basis for the collection and evaluation of pseudonymous user profiles is Art. 6 para. 1 lit. f GDPR / § 15 para. 3 Telemediengesetz (TMG – German Telemedia Act). The Company’s legitimate interests lie in optimising the user-friendliness of the website and measuring its reach. Where personal user profiles are collected and evaluated, the legal basis is your consent in accordance with Art. 6 para. 1 lit. a GDPR.
The data collected and evaluated during the use of the web tracking service is usually stored until you object to its use. If the data processing is based on your consent, your data is stored until you withdraw your consent.
If the data processing is based on your consent, you may withdraw your consent at any time by informing the Company of your revocation at Hello@friendsofc.com (subject “Revocation web tracking consent”).
The website uses social media plugins. When using social media plugins, your Access Data (see Clause 2) is collected using tracking cookies (see Clause 3) and usage profiles are created. These usage profiles are transmitted to social networks such as Twitter and SoundCloud and used for advertising purposes, reach measurement and demand-oriented website design. Such use is initially independent of whether you are logged in to a user account on the respective social network or via your user account during your visit to the website. Depending on how the respective social media plugin works, it is possible to draw conclusions about you, for example, if you have a user account on the social network and/or your Access Data is combined with other Data. Therefore, the Company recommends that you log off regularly after using a social network, as in doing so you can avoid such conclusions being drawn.
When using social media plugins, the Company has no or only limited influence on the data processing after transmission to the respective social network. Also, the purpose of data processing and storage periods are not or only partly known to the Company.
Insofar as social networks outside the EU or EEA process your Data, a so-called third country transfer takes place. This is permissible if you have given your consent, the Company has created guarantees for a level of data protection that meets European standards, or the EU Commission has classified the respective third country as a safe third country. The third country transfer to the respective social network is identified below.
This website uses the social media plugin from Twitter. The provider of this social media plugin is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When using this plugin, a third country transfer takes place. However, with certification in accordance with the EU-US Privacy Shield, Twitter ensures that the European data protection level is guaranteed for transfers to third countries. Further information on data processing within the context of the Twitter social media plugin can be found at https://twitter.com/de/privacy.
This website uses the SoundCloud social media plugin. The provider of this social media plugin is SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, Great Britain. When using this plugin, a third country transfer takes place. However, SoundCloud ensures the European level of data protection is guaranteed through appropriate safeguards, such as standard contractual clauses approved by the European Commission, or other legally approved mechanisms. For more information on SoundCloud’s social media plugin, please visit: https://soundcloud.com/pages/privacy.
The purposes of data processing when using the social media plugins are advertising, reach measurement and demand-oriented design of the website. You also have the opportunity to share the content of the website with social networks and other users and receive advertising tailored to your interests. The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.
The Data will be processed until you withdraw your consent. After revocation, the Company deletes the Data you have entered on the website and informs the relevant social network of your revocation and thus of your request for deletion. For more information, see https://twitter.com/de/privacy and https://soundcloud.com/pages/privacy#datenerhebung.
You may withdraw your consent at any time with effect for the future, e.g. by sending an email to hallo@friendsofc.com or by post to the Company’s contact address specified in Clause 1. The Company will inform the respective social network of your revocation.
Within the Company, your Data is accessible to departments that need it to fulfil the purposes described under Clause 4.
Providers of social media services that merge your Data from the website with the Data already stored there for their own purposes.
Providers of measurements and web analyses that measure the reach of websites and create user profiles for their own purposes.
Further information on the transfer of data to the respective third parties can be found in the individual purposes in accordance with Clause 4.
If the service providers mentioned in Clause 5 and/or third parties outside the EU or the EEA process your Data for the purposes specified in Clause 4, this may result in your Data being transferred to a country where no EU or EEA adequate level of data protection can be guaranteed. However, such a level of data protection can be ensured with an appropriate guarantee. Suitable guarantees include standard contractual clauses provided by the EU Commission. You can request a copy of these guarantees using the contact details mentioned in Clause 1. Exceptionally, any guarantees may be waived if you give your consent or the transfer to a third country is necessary for the performance of your contract with the Company. The EU Commission has also recognised certain third countries as safe third countries so that appropriate guarantees from the Company can be dispensed with.
When using web tracking services, service providers are used (Google Analytics, Clause 4.3.2) whose data centres are located in a third country or which have access to the data centres within the European Union or the EEA from a branch in a third country. The services, which are certified in accordance with the EU-US Privacy Shield, ensure that the third country transfer guarantees the European data protection level (Clause 4.3.2).
Twitter also guarantees European data protection requirements through certification in accordance with the EU-US Privacy Shield for data processing outside the EU or EEA (Clause 4.4.1).
SoundCloud ensures that the European data protection level is guaranteed through appropriate safeguards, such as standard contractual clauses approved by the European Commission, or other legally approved mechanisms (Clause 4.4.2).
You have the right to information with regard to your personal data stored by us at any time. If any information about you is incorrect or no longer current, you have the right to request that it be corrected. You also have the right to request the deletion or limitation of the processing of your Data in accordance with Art. 17 or Art. 18 GDPR. You may also have a right to have your Data provided to you in a common and machine-readable format (right to data portability).
In accordance with Art. 21 GDPR, you have the right to object at any time for reasons arising from your particular situation to the processing of your Data in accordance with the legal basis of Art. 6 para. 1 lit. f GDPR. You also have the right to object at any time to the processing of your personal data for the purpose of direct marketing. The same applies to the automated procedures for the use of individual cookies unless these are absolutely necessary for the provision of the website.
For the purposes referred to in Clause 4, no profiling takes place.
As the website evolves and new technologies are implemented to improve our service, changes to this Data Protection Notice may be required. We, therefore, recommend that you read this Data Protection Notice again from time to time.

References: § 7
 § 8
 Art. 12
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 § 15
 Art. 6
 Art. 6
 Art. 17
 Art. 18
 Art. 21
 Art. 6