Source: https://www.getsmarter.com/blog/market-trends/the-evolution-of-marketing-from-trade-to-technology/
Timestamp: 2019-04-26 12:16:54+00:00

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This era was defined by simple, hand created products. A household would produce and consume what they needed, so little marketing was needed. However, what would become major marketing platforms, such as newspaper and magazines, were invented during these early stages.
As the market became saturated with mass-produced products, competition began to increase. The marketing tactic during this era relied heavily on sales techniques and undercutting the price of competitors with little concern for quality and customer satisfaction. Together with print media, radio became a popular advertising channel.
In this era, inbound or permission marketing takes off. The relationship between customers and businesses shifts as customers begin to dictate how they receive content as opposed to businesses pushing content. By signing up to a newsletter or following a brand on social media, you invite the content you want into your life.
As technology continues to rapidly disrupt industries, it is essential to adapt with it and understand how trends in marketing could affect you or your business. The only way to foresee how great the change will be is to remain as relevant as possible as new trends and technology become available every day.
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