Source: http://www.allshapesandsizes.de/en/data-protection-declaration-2/
Timestamp: 2019-04-26 16:18:26+00:00

Document:
7.4 Based on our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and – if we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) point f GDPR and to use them for sending interesting offers and information on our products by letter post. You can object to the storage and use of your data for this purpose at any time by sending an appropriate message to the controller.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by instalments” via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 (1) point b GDPR and only insofar as this is necessary for payment processing. PayPal reserves the right to carry out credit checks for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, “purchase on account” or “payment by installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies on the basis of PayPal’s legitimate interest in determining your solvency pursuant to Art. 6 (1) point f GDPR. PayPal uses the result of the credit assessment in relation to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on recognized scientific, mathematical-statistical methods. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including the credit agencies used, please refer to PayPal’s data protection declaration at: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.
Our website uses so-called social plugins (“plugins”) of the Instagram online service operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). The plug-ins are labeled with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance can be found at: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Instagram’s servers. Instagram transfers the content of the plugin directly to your browser and integrates it into the page. This integration informs Instagram that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is directly transmitted from your browser to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the “Instagram Camera” button, this information is also directly transmitted to an Instagram server and stored there. The information is also published on your Instagram account and signaled to your contacts. The described data processing processes are carried out in accordance with Art. 6 (1) point f GDPR on the basis of Instagram’s legitimate interests in the insertion of personalized advertising for the purpose of informing other users of the social network about your activities on our website and for the purpose of demand-oriented design of the service.
Our website uses so-called social plugins (“plugins”) of the microblogging service Twitter operated by Twitter Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are labeled with a Twitter logo, for example in the form of a blue “Twitter bird”. An overview of the Twitter plugins and their appearance can be found at: https://about.twitter.com/de/resources/buttons When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Twitter’s servers. The content of the plugin is directly transmitted from Twitter to your browser and integrated into the page. The integration gives Twitter the information that your browser has accessed the corresponding page of our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is directly transmitted from your browser to a Twitter server in the USA and stored there. If you are logged in to Twitter, Twitter can immediately associate your visit to our website with your Twitter account. If you interact with the plugins, for example by pressing the “Twitter” button, the corresponding information is also directly transmitted to a Twitter server and stored there. The information will also be published on your Twitter account and signaled to your contacts. The described data processing processes take place according to Art. 6 (1) point f GDPR on the basis of the legitimate interests of Twitter in the insertion of personalized advertising for the purpose of informing other users of the social network about your activities on our website and for the purpose of demand-oriented design of the service.
If you are a member of Twitter’s social network and wish to limit the collection of information about our site and the aggregation of your user data with the information about you stored on the Twitter social network, you should log out of Twitter before visiting our site.
You can prevent the loading of the Twitter plugins and thus the data processing procedures described above also with Add-Ons for your browser for the future, e.g. with the script blocker “NoScript” (http://noscript.net/). Twitter Inc., based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not want Instagram to associate the information collected through our website directly with your Instagram account, you must log out of Instagram before visiting our website. You can also prevent the loading of the Instagram plugins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker “NoScript” (http://noscript.net/). Instagram LLC., based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Google will use the information obtained in this way to analyze your usage of this website with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties, if this is prescribed by law and/or if third parties process this data by request of Google. The described processing of data takes place according to Art. 6 (1) point f GDPR for the purpose of target-oriented advertising to the user by third parties whose advertisements are displayed on this website based on the evaluated user behavior. At the same time, such processing serves our financial interest in exploiting the economic potential of our Internet presence by displaying personalized third-party advertising content for a fee. Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
This website uses the online marketing tool DoubleClick by Google of the operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
Data is collected and stored on this website using the web analysis service software Matomo (www.matomo.org), a service of InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Mataomo”). This is done on the basis of our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes pursuant to Art. 6 (1) point f GDPR. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. To this end, cookies may be used. Cookies are small text files that are stored locally in the cache of the visitor’s Internet browser. The cookies allow, among other things, the internet browser to be recognized. The data collected with Matomo technology (including your pseudonymised IP address) is processed on our servers. The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the holder of the pseudonym. If you do not agree to the storage and evaluation of this data arising from your visit, you can object to the subsequent storage and use at any time, via mouse click. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data. Please note: If your cookies are completely deleted, the opt-out cookie will also be deleted, and you may have to activate it again.
This site uses the web analytics service New Relic, operated by New Relic, Inc, 188 Spear St, San Francisco, CA 94105, USA. With the help of New Relic, pseudonymized visitor data are collected, evaluated and stored. This is done on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 (1) point f GDPR. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. New Relic uses so-called cookies, i.e. small text files that are stored locally in the cache of the visitor’s Internet browser. Among other things, these cookies allow the browser to be recognized and thus enable a more precise determination of statistical data. The user’s IP address is part of the information collected, but it is pseudonymized immediately after collection and before storage for the purpose of excluding any possibility of personal Reference.
New Relic Inc., based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. New Relic will under no circumstances associate your personal data with other New Relic data. If you wish to object to the evaluation of user behavior via cookies, you can set your browser in a way that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies in certain cases or generally.
Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/uk/your-ad-choices/ to check whether New Relic’s advertising cookies are set in your browser and, if so, to deactivate them.
With the help of a “Do Not Track Headers”, Hotjar gives every user the opportunity to prevent the Hotjar tool from being used, so that no data about the visit of the respective website is recorded. It is a setting that all common browsers in up-dated versions support. To this end, your browser sends a request to Hotjar, demanding the tracking of the respective user to be deactivated. If you visit our website with different browsers/computers, you must use the “Do Not Track Header” for each browser/computer separately. For more detailed instructions and information about your browser, please refer to: https://www.hotjar.com/opt-out.
The information collected via the conversion cookie is meant to compile conversion statistics, i.e. to register how many users have arrived at a conversion page after clicking the ad. We hereby learn the total number of users who clicked our ad and were forwarded to a conversion tracking tag page. However, we do not obtain any information by which users can be personally identified. Microsoft Corporation, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Our website uses the functions of Google AdWords Remarketing, which enable us to advertise our website in Google search results, as well as on third-party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) point f GDPR. Any additional processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account and information from your Google Account will be used for personalized ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data in connection with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to create target groups.
You can permanently disable the setting of cookies for advertising preferences. You may download and install the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out how to set cookies and to make the relevant settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited. Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
This website uses technology from SnapEngage LLC, 1919 14th St., Suite 505, Boulder, CO 80302, USA (www.snapengage.com) collect and store anonymous data for the purpose of web analysis and to operate a live chat system for answering live support requests. These anonymous data can be used to create user profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the visitor’s Internet browser. They enable the recognition of the Internet browser. If the information collected in this way is related to personal data, it is processed in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in effective customer service and statistical analysis of user behaviour for optimization purposes.
SnapEngage LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
This site uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to uniformly display fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. To do this, the browser you are using must have a connection to Google’s servers. In this way, Google will be informed that our website has been accessed via your IP address. Google Web Fonts are used for the purpose of a uniform and attractive presentation of our online offers and its use is in our legitimate interest within the meaning of Art. 6 (1) point f GDPR. If your browser does not support web fonts, a default font is used by your computer. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

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