Source: https://cubanews.de/en/data-privacy/
Timestamp: 2019-04-24 01:52:28+00:00

Document:
This data protection declaration explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and contents as well as external online presences, e.g. our social media profile (hereinafter jointly referred to as “online offer”). With regard to the terms used, such as”processing” or”person responsible”, we refer to the definitions in Art. 4 of the Basic Data Protection Ordinance (GDPR).
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as”data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in accordance with Art. 32 GDPR.
Such measures shall in particular include ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures to ensure the exercise of rights of data subjects, deletion of data and reaction to endangerment of data. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 GDPR).
“Cookies” are small files that are stored on the user’s computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies are referred to as”permanent” or”persistent” and remain stored even after the browser is closed. For example, the login status can be saved when users visit it after several days. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie. Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only its cookies, they are referred to as”first-party cookies”).
We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, prospects, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, thus tasks which serve the maintenance of our business activities, perception of our tasks and provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.
In order to operate our business economically, to be able to recognize market tendencies, wishes of the contracting parties and users, we analyze the data available to us to business processes, contracts, inquiries, etc.. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of economic evaluations, marketing and market research. We can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.
If these analyses or profiles are personal, they will be deleted or made anonymous upon termination of the user, otherwise after two years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.
Within our online offer, we use tracking measures customary in the industry on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) in accordance with Art. 6 para. 1 letter f GDPR, insofar as these are necessary for the operation of the affiliate system. Below we explain the technical background to the users.
We are not responsible for any contents linked or referred to from his pages – unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site fromviewing those pages. GDPR) Participant of the Amazon EU partner program, which was designed to provide a medium for websites through which advertising and links to Amazon.de can earn reimbursement of advertising costs (so-called affiliate system). This means that as an Amazon partner we earn from qualified purchases.
For more information on Affilinet’s use of data and possibilities of objection, please refer to the company’s data protection declaration: https://www.affili.net/de/footeritem/datenschutz.
When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details are processed for processing the contact enquiry and its processing in accordance with Art. 6 para. 1 lit. b) GDPR. User information can be stored in a customer relationship management system (\”CRM System\”) or comparable request organization.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter”newsletters”) only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
We use Google Analytics in its design as “Universal Analytics”. “Universal Analytics” refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user with information from the use of various devices is created (so-called”cross-device tracking”).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
We use the AdSense service, which is used to display ads on our website and pay us for their insertion or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user’s data is pseudonymised.
We use Adsense with personalized ads. Google uses the websites visited by users or the apps used and the user profiles created in this way to draw conclusions about their interests. Advertisers use this information to align their campaigns with these interests, which is beneficial for users and advertisers alike. For Google, ads are personalized when collected or known information determines or affects ad selection. These include past searches, activities, site visits, use of apps, demographic and location information, and more. Specifically, this includes demographic targeting, targeting on interest categories, remarketing, and targeting on customer match lists and target group lists uploaded to DoubleClick Bid Manager or Campaign Manager.
We use Adsense with non-personalized ads. The ads are not displayed on the basis of user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including rough geographic targeting (e.g. at the local level) based on the current location, the content of the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.
We use the online marketing process Google \”AdWords\” to place ads on the Google Advertising Network (e.g., in search results, videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to display ads for and within our online offer more specifically in order to present users only ads that potentially correspond to their interests. For example, if a user is shown ads for products in which he is interested in other online offers, this is referred to as “remarketing”. For these purposes, when our and other websites on which the Google Advertising Network is active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as \”Web Beacons\”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). In this file it is noted which websites the user visits, which contents he is interested in and which offers the user has clicked on, technical information on the browser and operating system, referring websites, visiting time and further information on the use of the online offer.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) the plugin Jetpack (here the subfunction “WordPress Stats”), which integrates a tool for statistical analysis of visitor access and from Automattic Inc. 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses”cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
Within the scope of Matomo’s range analysis, based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) processes the following data: the browser type and version you use, the operating system you use, your country of origin, date and time of the server request, the number of visits, your time spent on the website and the external links you click. The IP address of the users is anonymized before it is stored.
Users can object to the anonymized data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be activated again by the users.
The logs containing user data will be deleted after 6 months at the latest.
Please use the IFRAME from Matomo with the opt-out cookie (and enable IP anonymization in the settings area)].
Within our online offer, due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes the so-called “\”Facebook Pixel\” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are an EU resident, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (\”Facebook\”).
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of ads (so-called \”Facebook ads\”). Accordingly, we use the Facebook pixel to display the Facebook ads we post only to Facebook users who have also shown an interest in our online offering or who have certain features (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called “custom audiences”). We also want to use the Facebook pixel to ensure that our Facebook ads meet the potential interest of users and are not a nuisance. The Facebook pixel also helps us understand the effectiveness of Facebook ads for statistical and market research purposes by showing whether users have been redirected to our website after clicking on a Facebook ad (so-called”conversion”).
Facebook processes the data in accordance with Facebook’s Data Usage Policy. Accordingly, general information on the display of Facebook ads is contained in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help section: https://www.facebook.com/business/help/651294705016616.
We use the “Scalable Central Measurement Method” (SZM) of INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn, Germany) to determine statistical parameters for determining the copy probability of texts. Anonymous measured values are collected. The access number measurement alternatively uses a session cookie or a signature, which is created from various automatically transmitted information of your browser, to recognize computer systems. IP addresses are only processed in anonymous form. The procedure was developed with data protection in mind. The sole aim of the procedure is to determine the likelihood of copying individual texts. Individual users are never identified at any time. Your identity is always protected. You will not receive any advertising through the system.
User data and metadata of the users are processed, whereby the IP addresses are shortened and the measurement methods are pseudonymous. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with a pseudonymous assignment value (“identifier”) are stored for a maximum of 6 months.
Furthermore, users have an opt-out at their disposal to object to the collection for the aforementioned purposes: https://optout.ioam.de. Further information can be found in INFOnline’s data protection declaration https://www.infonline.de/datenschutz/benutzer.
This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as \”web beacons\”) for statistical or marketing purposes. The \”pixel tags\” allow information such as visitor traffic on the pages of this website to be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as be linked to such information from other sources.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Social Plugins (\”Plugins\”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (\”Facebook\”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are identified by one of the Facebook logos (white “f” on blue tile, the terms \”Like\”, \”Like\” or a “thumbs up” sign) or are marked with the addition \”Facebook Social Plugin\”. The list and the appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Functions and contents of the Twitter service, offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offering.
Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Within our online offer functions and contents of the platform Google+, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), can be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Twitter. Provided that the users are members of the Google+ platform, Google can assign the call of the above-mentioned contents and functions to the profiles of the users there.
We use the data protection safe “Shariff” buttons. “Shariff” is designed to provide more privacy on the web and replace the usual \”Share\” buttons on social networks. It is not the user’s browser, but the server on which this online offer is located, that establishes a connection to the server of the respective social media platforms and queries, for example, the number of likes. The user remains anonymous. More information on the Shariff project can be found from the developers of the magazine c\’t: www.ct.de.

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