Source: https://www.mcgame.com/uk/privacy
Timestamp: 2019-04-23 02:34:53+00:00

Document:
This data protection information will inform you about the kind, extent, and purpose of data processing of personal data (hereinafter abbreviated as "data") within our online offer and all websites, features, and contents as well as external online presences such as, for example, our social media profile (hereinafter summed up as "online offer") connected to it. Regarding the terms in use, such as "personal data" or their "processing", we refer to the definitions given under Art. 4 of the General Data Protection Regulation (GDPR).
Customers, interested persons, suppliers, and in general visitors and users of our online offer are affected persons. Hereinafter we will summarizingly refer to affected persons also as "users".
4.2. If we commission third parties with processing data based on a so-called "order processing contract", this happens on the basis of Art. 28 GDPR.
If we process data in a third country (i.e. outside of the European Union (EU) or the European Economic Area (EEA)) or this happens in the course of using third party services or of disclosing or transmitting data to third parties, this only takes place insofar as it happens in order to fulfill our (pre)contractual obligations, is based on your consent, because of legal obligations, or based on our justified interests. Subject to legal or contractual permissions, we process data in third countries only if the special requirements of Art. 44 ff. GDPR are met. I.e. the processing takes place e.g. based on special assurances, such as the officially approved confirmation of a data protection level comparable to EU standards (e.g. in case of the USA the "Privacy Shield") or compliance with officially approved contractual obligations (so-called "standard contractual clauses").
We place both temporary and permanent cookies, i.e. tiny files saved on the users' devices (for an explanation of term and function, see last section of this data protection information). Partly, these cookies serve security purposes or are necessary to run our online offer (e.g. for displaying the website or login functions of the customer account), or to save the user choice when confirming the cookie banner. Besides, we or our technology partners place cookies for range measuring and marketing purposes, as is explained to the users in the course of this data protection information. A general objection to the usage of cookies for purposes of online marketing can in case of many services, especially for tracking, be declared using the US-American site [http://www.aboutads.info/choices/](http://www.aboutads.info/choices/) or the EU site [http://www.youronlinechoices.com/](http://www.youronlinechoices.com/). Apart from that, the saving of cookies can be prevented by turning them off in the settings of your browser. Please note that you might find yourself unable to use all the features of this online offer in that case.
12.2. In the course of accessing digital products not involving physical delivery, based on our justified interests (prevention of fraud) we may require additional identification from the user in order to protect ourselves from unwarranted product retrievals (deliveries and thus contract performances). Triggered by, among other things, the sum of your shopping cart or the products or services chosen (possibly products with a high frequency of frauds), we process your mobile phone number and transmit it to the external processor Nimblu. The SMS reply requested for verifying the purchase / customer account will not be processed manually, just checked syntactically.
12.3. The text message will be erased four weeks after it is sent. Contact information (cell phone number) will also be shortened to nine digits (including the international calling code, e.g. 004917111). This erasure is carried out at the end of any warranty or comparable obligations stipulated by law. The need for keeping information on file will be regularly evaluated. If there is a legal obligation to store personal information, it will be erased after that obligation expires (at the end of the commercial law obligation (6 years) and the tax law obligation (10 years) for record keeping). Information entered into the customer account will remain until the account is erased.
14.1. When contacting us (via contact form, return form, or e-mail), the user's information are processed in order to handle the contact request and its settlement pursuant to Art. 6 para. 1 lit. b) GDPR.
14.2. The users' information can be saved in our customer relationship management system ("CRM system").
14.3. We deploy the CRM system "LiveAgent" by the provider Quality Unit s.r.o., Vajnorská 100/A, 83104, Bratislava, Slovakia, on the basis of our justified interests (efficient and fast handling of user requests). During these procedures, LiveAgent processes your name, e-mail address, IP address, time, browser, cookies, and additional data provided by the user. LiveAgent normally gains no access to the contents transmitted in contact forms or return requests. This access is reserved to our employees.
15.2. This happens for the sake of our security, in case somebody leaves unlawful content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be held responsible for the comment or post and thus have an interest in the author's identity.
Within our online offer and in particular in the blog, we deploy the service Gravatar by Automattic Inc., 132 Hawthorne Street San Francisco, CA 94107, USA. Gravatar is a service that allows users to register and save profile pictures and e-mail addresses there. When leaving posts or comments on other online presences (most notably blogs) using the respective e-mail address, the users' profile pictures can be displayed next to their posts or comments. For this purpose, the e-mail address provided by the users will be sent in an encrypted form to Gravatar to check whether a corresponding profile exists there. This is the only purpose of transmitting the e-mail address and it will not be used for any other purposes, but deleted afterwards. The usage of Gravatar takes place on the basis of our justified interests in the sense of Art. 6 para. 1 lit. f) GDPR since thanks to Gravatar we are able to provide authors of posts and comments the possibility of personalizing their posts with a profile picture. Automattic is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( [https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active](https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active)). By displaying the pictures, Gravatar gets hold of the IP addresses of the users since this is necessary for any communication between a browser and an online service. Further information on the gathering and usage of data by Gravatar can be found in the data protection information of Automattic: [https://automattic.com/privacy/](https://automattic.com/privacy/). Should users not want a user picture connected to their e-mail address on Gravatar to be displayed in the comment section, they should use an e-mail address not provided to Gravatar for commenting. We would also like to point out that using an anonymous e-mail address or none at all is possible as well, should users not want having their own e-mail address transmitted to Gravatar. Users may prevent the transmission of any data by not using our commenting system.
19.1. Cookies are information transferred from our web server or web servers of third parties to users' web browsers and saved there for a later retrieval. Cookies can be tiny files or other means of information storage.
19.5. You may object to the usage of cookies serving range measurement and advertising purposes via the deactivation site of the Network Advertising Initiative ( http://optout.networkadvertising.org/) and additionally the US-American website ( http://www.aboutads.info/choices) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/).
20.2. Google is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
20.4. We deploy Google Analytics in order to display advertisements placed by advertisement services of Google and its partners only to such users who actually showed an interest in our online offer or who show certain characteristics (e.g. interest in certain topics or products determined by websites visited previously) we transmit to Google (so-called "remarketing audiences" resp. "Google Analytics audiences"). We use remarketing audiences also in an attempt to make sure our advertisements match with the potential interests of the users rather than annoy them.
20.6. The IP address transmitted by the user's browser will not be merged with other data from Google. Users may prevent the saving of cookies by configuring their browser software accordingly; Additionally, users may prevent the gathering of data generated by the cookie and regarding the usage of the online offer by Google as well as the processing of these data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
20.7. Further information on the data usage by Google, possible configurations and objections can be learned on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Google's Data Usage When You Use Websites or Apps of Our Partners"), https://policies.google.com/technologies/ads ("Data Usage for Advertising Purposes"), https://adssettings.google.com/authenticated ("Administer the Information Google Uses to Show You Advertisements").
21.1. On the basis of our justified interests (i.e. an interest in analyzing, optimizing, and running our online offer economically in the sense of Art. 6 para. 1 lit. f. GDPR), we deploy the marketing and remarketing services (in short "Google marketing services") by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
21.3. Google marketing services allow us to show advertisements for and on our website in a more targeted manner to present users only advertisements that might actually meet their interests. If a user e.g. is shown advertisements for products he showed an interest for on other websites, that is called "remarketing". For this purposes, when accessing our website or others on which Google marketing services are activated, a code is run directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are implemented into the website. By their means, an individual cookie, i.e. a tiny file, is saved on the user's device (instead of cookies, comparable technologies can also be used). The cookies can be placed by various domains, among them google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file will be logged which websites the user visited, which contents they showed interest in, and which offer they clicked on, along with technical information regarding browser and operating system, referring websites, times of visits, as well as further information on the usage of the online offer. Besides, the IP address of the user will be gathered, while for what Google Analytics is concerned it has to be noted that the IP addresses get shortened within member states of the European Union or other contractual members of the European Economic Area agreement and will only in exceptional cases be transmitted to a Google server in the USA as a whole to be shortened there. The IP address will not be merged with other data of the user from other services by Google. The previously listed information can also be merged by Google with information from other sources. When visiting other websites afterwards, advertisements tailored to them according to their interests can be shown to the user.
21.4. The users' data are processed pseudonymously in the course of the Google marketing system. I.e. Google saves and processes e.g. not the name or e-mail address of the user but processes the relevant data within pseudonymous user profiles and based on cookies. I.e. from Google's point of view, advertisements are not administrated and shown to concretely identified persons but to cookie holders, independent of who that cookie holder might be. This does not apply if the user explicitly allowed Google to process the data without this anonymization. The information gathered on the users by Google marketing services are transmitted to Google and saved on Google servers in the USA.
21.5. Among the Google marketing services deployed by us is, along with others, the online advertisements program "Google AdWords". In case of Google AdWords, every AdWords customer receives an individual "conversion cookie". Thus, cookies cannot be tracked via the websites of AdWords customers. The information gathered by means of this cookie serves the purposes of creating conversion statistics for AdWords customers who opted for conversion tracking. The AdWords customers learn the total number of users who clicked on their advertisements and were directed to a site tagged with a conversion tracking tag. They do, however, not receive any information suitable for personally identifying users.
21.6. We deploy the "Google Tag Manager" in order to implement Google's analytic and marketing services into our website and administer these and other external services.
21.7. Further information on the data usage for marketing purposes by Google can be found on the overview site: https://policies.google.com/technologies/ads, Google's data protection declaration is accessible under https://policies.google.com/privacy.
22.1. Within our online offer, on the basis of our justified interests in analyzing, optimizing, and economically running our online offer, the so-called "Facebook Pixel" by the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, resp. if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used for these purposes.
22.2. Facebook is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
22.3. By means of the Facebook Pixel, firstly it is possible to determine the visitors of our online offer as a target audience for showing advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to show our Facebook Ads only to those Facebook users who showed an interest in our online offer or show certain characteristics (e.g. interest in certain topics or products determined by the websites visited) we transmit to Facebook (so-called "custom audiences"). By means of the Facebook Pixel, we also want to ensure our Facebook advertisements actually meet the potential interests of the users rather than annoy them. What is more, the Facebook Pixel allows us to understand the effectiveness of Facebook advertisements for statistical and marketing purposes by seeing whether users were directed to our website after clicking on a Facebook advertisement (so-called "conversion").
22.4. The processing of data by Facebook happens within Facebook's data usage guideline. Accordingly, general information on showing Facebook Ads can be found in the data usage guideline of Facebook: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and the way it works, you can find in Facebook's Help section: https://www.facebook.com/business/help/651294705016616.
22.6. Moreover, you may object to the usage of cookies serving range measurement and advertising purposes via the deactivation site of the Network Advertising Initiative ( http://optout.networkadvertising.org/) and also the US-American website ( http://www.aboutads.info/choices) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/).
23.1. On the basis of our justified interests (i.e. an interest in analyzing, optimizing, and economically running our online offer in the sense of Art. 6 para. 1 lit. f. GDPR), we use social plugins ("plugins") by the social network facebook.com, run by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). These plugins are able to show interactive elements or contents (e.g. videos, graphics, or text posts) and can be recognized by one of Facebook's logos (white "f" on a blue tile, the term "Like", or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and look of Facebook social plugins can be seen here: https://developers.facebook.com/docs/plugins/.
23.2. Facebook is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
23.3. Whenever a user accesses a feature of this online offer containing such a plugin, their device will automatically establish a direct connection with Facebook's servers. The plugin's content is transmitted directly from Facebook to the user's device and implemented into the online offer there. In the process, usage profiles of the users can be created from the processed data. Thus, we do not have any influence on the extent of Facebook's data gathering by means of this plugin and inform the users according to our knowledge.
23.5. Purpose and extent of the data gathering and the further processing and usage of the data by Facebook as well as the rights regarding this and possible configurations to protect the users' privacy, can be learned from the data protection information of Facebook: https://www.facebook.com/about/privacy/.
23.6. If a user is a member of Facebook and does not want Facebook to gather data on them via this online offer and merge them with their user data saved on Facebook, they have to log out of Facebook before using our online offer and delete their cookies. Additional configurations and objections to the usage of data for advertising purposes can be made within Facebook's profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The configurations take effect independent of platforms, i.e. they apply to all devices such as desktop computers or mobile devices.
24.1. On the basis of our justified interests (i.e. an interest in analyzing, optimizing, and economically running our online offer in the sense of Art. 6 para. 1 lit. f. GDPR), we use the plugin Jetpack (specifically the subfunction "Wordpress Stats"), implementing a tool to statistically assess visitor accesses and run by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses so-called "cookies", text files that are saved on your computer and allow for analyzing your usage of the website.
24.2. Automattic is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).
25.2. ChannelPilot uses so-called "cookies", text files saved on your computer and allowing for an analysis of your usage of the website. The information on your usage of the website generated by the cookie, such as browser type and version, referrer URL (previously visited website), host name of the accessing computer (IP address), and time of server request, normally are transmitted to a server of ChannelPilot in Germany and saved there. The IP address transmitted by your browser in the course of this will not be merged with other data from ChannelPilot. Also the IP address will be saved only temporarily by ChannelPilot for a short period of time (normally no more than 24 hours) before its obliteration. The temporary saving happens exclusively to detect any potential click fraud (bot detection). On behalf of the operator of this website, ChannelPilot will use this information in order to evaluate the performance of implemented online marketing channels such as idealo.de or Google Shopping. You may prevent any saving of cookies by configuring your browser software accordingly; Note, however, that in this case you might find yourself unable to use all features of this website to their full extent. In addition, you may prevent the gathering of data (incl. your IP address) generated by the cookie and related to your usage of the website by ChannelPilot as well as the processing of these data by ChannelPilot by using the possibility to opt-out offered under the following link: https://www.channelpilot.de/optout. An opt-out cookie will be placed, preventing any future gathering of your data when visiting this website. The opt-out cookie is only valid for the browser last used. If you delete the cookies in this browser, you will have to place the opt-out cookie again.
26.2. Content of the newsletter: We send out newsletters, e-mails with advertising contents (hereinafter "newsletter") only with consent of the receiver or another legal permission. Insofar as its contents are described concretely in the process of subscribing to the newsletter, they are definitive for the users' consent.In addition, our newsletters contain information on our products, services, offers, special offers, discounts, and our company.
26.3. Double opt-in and logging: Subscribing to our newsletter happens using the so-called double opt-in method. I.e. after you subscribed, you receive an e-mail asking you to confirm your registration. This confirmation is necessary in order to ensure nobody can subscribe with other people's e-mail addresses. The registrations for our newsletter are logged in order to be able to proof the registration process in accordance with the legal obligations. Part of this is saving the times of registration and confirmation, the communication data, as well as the IP address. Any changes to your data saved at the sending provider will also be logged.
26.4. Sending provider 1: Sending the newsletters takes place using „Episerver", a newsletter sending platform by the Episerver GmbH, Wallstraße 16, 10179 Berlin, Germany. The data protection regulations of the sending provider can be seen here: https://www.episerver.de/legal/privacy-statement.
26.5. Sending provider 2: Sending the newsletters takes place using „Newsletter2Go ", a newsletter sending platform by the Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. The data protection regulations of the sending provider can be seen here: https://www.newsletter2go.de/datenschutz/ .
26.6. Furthermore, the sending provider, according to their own information, may use these data pseudonymizedly, i.e. without attributing it to a user, in order to optimize or improve their own services, e.g. for technical optimizations of the sending and displaying of the newsletters or for statistical purposes in order to determine which countries the receivers are from. The sending provider does, however, not use the data of our newsletter receivers to write to them itself nor to pass them on to third parties.
26.7. Registration data for the newsletter are gathered and processed during the registration process of the customer account, they consist of e-mail address, form of address if provided, and surname and forename.
26.8. Performance measurement - The newsletters contain a so-called "web beacon", i.e. a pixel sized file that gets opened when the newsletter is accessed from the server of the sending provider. In the course of this accessing, first of all technical information, such as information on your browser and system as well as your IP address and time of access, is gathered. This information is used for technical improvements of the services based on the technical data or on the target audience and their reading behavior based on their places of retrieval (that can be determined by means of the IP address) or times of access. Part of the statistical gathering, among other things, is also checking whether the newsletter are opened, when they are opened, and which links are clicked. While this information for technical reasons can be assigned to individual receivers of newsletters, neither we nor our sending provider have any aspiration to observe individual users. The cumulated assessments much rather serve the purpose of realizing the reading habits of our users and tailoring our contents to suit them or sending out different contents depending on our users' interests.
26.9. Sending the newsletter and measuring the performance happen on the basis of consent of the receivers pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 section 2 No. 3 UWG (Gesetz gegen den unlauteren Wettbewerb, law against unfair competition) resp. on the basis of legal permission pursuant to § 7 section 3 UWG.
26.10. The logging of the registration process takes place on the basis of our justified interests pursuant to Art. 6 para. 1 lit. f GDPR and serves the purpose of proving the consent to receiving the newsletter.
26.11. Cancellation/revocation - Receivers of the newsletter may cancel the reception of our newsletter at any moment, i.e. they may revoke their consent. A link to cancelling the newsletter can be found at the end of every newsletter. Your consent to the performance measurement gets terminated at the same time. A separate revocation of the performance measurement, unfortunately, is not possible, in this case the entire newsletter subscription must be canceled. Upon unsubscribing from the newsletter, all personal data gets deleted, unless their storage is called for or justified by law, while their processing in this case will be limited to these exceptional cases. Most notably, we may store unsubscribed e-mail addresses for a duration of up to three years based on our justified interests before deleting them for purposes of sending the newsletters in order to be able to proof a formerly existing consent. Processing these data gets limited to the purpose of a potential defense against legal claims. An individual request for deletion is possible at any time if at the same time the former existence of a consent gets confirmed.
27.1. On the basis of our justified interests (i.e. an interest in analyzing, optimizing, and economically running our online offer in the sense of Art. 6 para. 1 lit. f. GDPR), we deploy content offers and service offers of third party providers within our online offer in order to implement their contents and services such as videos or fonts (hereinafter consistently referred to as "contents"). This always necessitates the third party providers of these contents to take note of the IP address of the users, since without the IP address they would be unable to send the contents to their browsers. Thus the IP address is necessary for delivering these contents. We try our best to use only contents of providers who use the IP address only to deliver their contents. Third party providers may also use so-called pixel tags (invisible graphics also referred to as "web beacons") for statistical or marketing purposes. By means of pixel tags, information such as visitor traffic on this website's pages can be evaluated. Besides, the pseudonymous information can be saved in form of cookies on the users' device and, among other things, receive technical information regarding the browser and operating system, referring websites, visiting time, as well as further information on the usage of our online offer, and may also be merged with information from other sources.
External fonts by Google, LLC., https://www.google.com/fonts ("Google Fonts"). The implementation of Google Fonts takes place by accessing a Google server (usually located in the USA). Data protection declaration: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.
Videos from the platform "YouTube" of the third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.
External fonts and design elements of the provider Font Awsome, provided by the third party provider Font Awesome, https://fontawesome.com/.
Features of the service resp. the platform Twitter (hereinafter referred to as "Twitter") can be implemented into our online offer. Twitter is a service by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The features include displaying our posts within Twitter within our online offer, a linking to our profile on Twitter, as well as the possibility to interact with posts and features on Twitter, and measuring whether users reach our online offer via the advertisements placed on Twitter by us (so-called conversion measuring). Twitter is certified under the Privacy Shield agreement and thus provides a guarantee for complying with European data protection regulations ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

References: Art. 4
 Art. 28
 Art. 44
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 7
 § 7
 § 7
 Art. 6
 Art. 6