Source: https://www.wipo.int/amc/en/domains/search/text.jsp?case=D2012-1570
Timestamp: 2019-04-24 14:37:14+00:00

Document:
The Respondent is Athiphat Tiahong of Nakhonsawan, Thailand.
The disputed domain name <incasesleeve.com> (the “Domain Name”) is registered with GoDaddy.com, LLC (the “Registrar”).
The Center appointed Wolter Wefers Bettink as the sole panelist in this matter on September 7, 2012. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.
The Complainant is engaged in the business of selling cases and bags for MacBooks, iPhones and other electronic products. Complainant is, inter alia, the proprietor of a United States trademark INCASE, registered under number 2,643,012 on October 29, 2002 for, inter alia, carrying cases and bags specifically designed for storage and transportation, namely carrying cases and bags for portable phones and laptop computers (the “Trademark”).
The Domain Name was registered by the Respondent on April 20, 2012. The Domain Name directs to a website with information about and pictures of cases and bags for MacBooks, including products of the Complainant, and contains links to other websites, where these cases and bags can be purchased, including products of the Complainant and several of its competitors.
The Complainant contends that the Domain Name is confusingly similar to the Trademark.
The Complainant contends that the Respondent has no rights or legitimate interests in the Domain Name. The Respondent has not been authorized to use the Trademark (as a domain name or otherwise). Furthermore, according to the Complainant, the Respondent is not commonly known by the Domain Name, and does not have any other noncommercial or fair use reason for the Domain Name. Also, according to the Complainant, the use of the Domain Name for a website that includes affiliated marketing links which generate pay-per-click (PPC) revenue for the Respondent by trading on the name, reputation and goodwill of the Complainant, does not constitute a bona fide offering of goods or services.
The Complainant also points to the fact that the Domain Name is used for a website with links to websites which offer, next to the Complainant’s own products, products of competitors of the Complainant.
Finally, the Complainant asserts that the Domain Name is registered and is being used in bad faith because at the time of registration of the Domain Name, the Respondent was aware of the Complainant and the Trademark. Consequently, the Domain Name is used for the purpose of misleading Internet users looking for the Complainant’s website and diverting their Internet traffic to the Respondent’s website.
The Complainant has shown that it has rights in the Trademark.
The element “incase” , which is identical to the Trademark, is to be considered the dominant part of the Domain Name. It is not a generic or descriptive term, but rather a play on words regarding the products for which the Trademark is registered. According to Webster’s Dictionary, the verb “incase” means “to place in” or “to enclose”. Therefore, the word “incase” does not describe the case itself. In addition, the Domain Name contains the generic word “sleeve”. In the Panel’s view, the use of this descriptive word cannot prevent the Domain Name from being confusingly similar to the Trademark (see Sony Kabushiki Kaisha (also trading as Sony Corporation) v. Inja, Kil, WIPO Case No. D2000-1409, F. Hoffman-La Roche AG v. Rudiger Meissner, WIPO Case No. D2009-1127 and Dr. Ing. h.c. F. Porsche v. Bv berry smits trading co, WIPO Case No. DNL2009-0049).
Therefore, the Panel concludes that the Domain Name is confusingly similar to the Trademark.
(iv) the use of the Domain Name for a website that includes affiliated marketing links which generate pay-per-click revenue for the Respondent by trading on the name, reputation and goodwill of the Complainant, does not constitute a bona fide offering of goods or services.
Based on the evidence submittted, the Panel accepts the statements under (i) and (ii) to be correct.
Furthermore, the Domain Name is not being used for the bona fide offering of goods. As the Domain Name is not descriptive, the Respondent cannot avail of the defense that it is using the Domain Name in connection with a purpose relating to their generic or descriptive meaning.
In addition, the Domain Name is being used for a website with links to other websites which offer, next to the Complainant's own products, products of competitors of the Complainant. It is well established that pages with PPC links trading on the goodwill of a trademark (as may be evidenced by direct or indirect links to competitors, websites or goods) do not constitute a bona fide offering of goods or services, nor do they constitute a legitimate noncommercial or fair use (see mVisible Technologies, Inc. v. Navigation Catalyst Systems, Inc., WIPO Case No. D2007-1141; Mobile Communication Service Inc. v. WebReg, RN, WIPO Case No. D2005-1304; Asian World of Martial Arts Inc. v. Texas International Property Associates, WIPO Case No. D2007-1415; Champangne Lanson v. Development Services/MailPlanet.com, Inc., WIPO Case No. D2006-0006; The Knot, Inc. v. In Knot we Trust LTD, WIPO Case No. D2006-0340; Ustream.TV, Inc. v. Vertical Axis, Inc, WIPO Case No. D2008-0598).
The Panel assumes on the basis of the facts that the Respondent was or should have been aware of the Trademark. First, the registration of the Trademark on which the Complainant relies predates the Domain Name registration by almost ten years.
Secondly, the Respondent uses the Domain Name for a website with information about the products of the Complainant and links to websites where these products can be purchased.
Thirdly, the first three results of a Google search on “incase sleeve”, as carried out by the Panel, yields results referring to the domain name <goincase.com>, which directs to the Complainant's website. Therefore, even if the Respondent had not actually been aware of the Complainant’s rights at the time of registration, a small effort on its part would have revealed those rights. If the Respondent has not made that effort, this comes for its account, since that would imply that the Respondent has been willfully blind to the Complainant’s rights.
By using the Domain Name for a website displaying commercial links to the Complainant’s products and its competitors, it is likely that the Respondent is attempting to attract Internet users to its website by creating a likelihood of confusion with the Trademark as to the source, affiliation, or endorsement of the Respondent’s website.
Under these circumstances, the Panel concludes that the Domain Name has been registered and is being used in bad faith.
For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <incasesleeve.com> be transferred to the Complainant.

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