Source: https://www.trusted-software.com/privacy-policy/
Timestamp: 2019-04-18 13:14:08+00:00

Document:
Although we don’t collect any personally identifying information on trusted-software.com, this is still important and we hope you will read it carefully.
The We Love X GmbH is not obliged to appoint a Data Protection Officer.
The terms used, such as “personal data” or their “processing”, are referred to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
The personal data of users processed in the context of this online offer includes stock data (e.g. e-mail addresses and names of customers), meta / communication data (device IDs, IP addresses, location data), usage data (e.g. the websites visited our online offer, interest in our products) and content data (e.g. voluntary entries in forms).
The term “user” covers all categories of persons affected by data processing. They include all online visitors. The terms used, such as “users” are to be understood gender-neutral.
We process personal data of the users only in compliance with the data protection regulations. This means that users’ data will only be processed if there is a legal permit. In particular, when data processing is required or required by law to provide our contractual services (such as processing orders) and online services. In addition, if the consent of the user exists, or also because of our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 (1) f. GDPR), but especially in the range measurement, creating profiles for advertising and marketing purposes, as well as collection of access data and applications of third-party services.
Please note that the legal basis of the consents is Art. 6 (1) lit. a. and Art. 7 GDPR, the legal basis for the processing of the performance of our services and the performance of contractual measures is Art. 6 (1) lit. b. GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 para. 1 lit. c. GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 (1) lit. f. GDPR.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are adhered to and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
A transfer of data to third parties is only within the scope of legal requirements. We will only pass users’ data on to third parties if this is the case, for example on the basis of Art. 6 para. 1 lit. b. GDPR where it is required for contract purposes or based on legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR on the economical and effective operation of our business operations.
If we use subcontractors to provide our services, we will take appropriate legal precautions and appropriate technical and organizational measures to protect personal data in accordance with the applicable law.
We process meta / communication data (device IDs, IP addresses, location data) as well as voluntarily provided inventory data (e.g., users’ names and email addresses) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR.
Users can not create a user account.
When contacting us (via contact form or e-mail), the information provided by the user to process the contact request and its processing will be processed according to Art. 6 para. 1 lit. b) GDPR.
If users leave comments or other contributions, their IP addresses are based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR and will be stored for 7 days.
This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we can be prosecuted for the comment or post and are therefore interested in the identity of the author.
Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use “session cookies”, which are only stored for the duration of the current visit to our online presence (for example, to enable the use of our online offer in the correct language at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies cannot save any other data. Session cookies will be deleted if you have finished using our online offer and you have e.g. logged out or closed the browser.
Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online service and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products visited by them) Web pages) that we submit to Google (so-called “remarketing” or “Google Analytics audiences”). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
For more information about data use by Google, setting and contradictory options, visit the Google websites: https://www.google.com/intl/en/policies/privacy/partners („How Google uses information from sites or apps that use our services“), http://www.google.com/policies/technologies/ads („Data usage for advertising purposes“), http://www.google.com/settings/ads („Manage information that Google uses to show you advertising “).
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) Yandex Metrica, a web analytics service of Yandex LLC, 16 Lva Tolstogo str. Moscow, 119021, Russia. The information generated by the cookie about users’ use of the online offer is usually transmitted to and stored by a Yandex server in the Russian Federation.
Yandex will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We use Yandex Metrica to display advertisements placed within advertising services of Yandex and its affiliates, only to users who have also shown an interest in our online offering or certain features (e.g. interests in particular topics or products that are deducted by web pages visited by them) that we submit to Yandex. We also want to make sure that our ads meet the potential interest of users and are not annoying.
We only use Yandex Metrica with activated IP anonymization. This means that the IP address of the users will be shortened by Yandex within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of Yandex in the Russian Federation and shortened there.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we use Bing Ads, a web analytics service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Microsoft).
Microsoft uses information to evaluate the use of our online offer by users, to compile reports on the activities within this online offering, and to provide other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data. We only hear the total number of users who clicked on a Bing ad and were then redirected to the conversion site.
We use Bing Ads to display advertisements posted by Microsoft and its affiliate advertising services, only those users who have shown an interest in our online offering, or certain features (e.g. interest in specific topics or products deducted from web pages they have visited) that we submit to Microsoft. We also want to make sure that our ads meet the potential interest of users and are not annoying.
For more information about Bing analytics services, visit the Bing Ads Web site (https://help.bingads.microsoft.com/#apex/3/de/53056/2).
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services (“Google Marketing Services “) Of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (” Google “).
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads that are potentially in the users’ interests. If a user e.g. sees ads for products he’s been interested in on other websites then this is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called “Web Beacons “) are being incorporated into the website. With their help, the user is provided with an individual cookie, i.e. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which web pages the user visited, in what content he is interested and what offers he has clicked on, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases US is transmitted to one Google server in the and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, ads can be displayed according to his interests.
The data of the users are pseudonymly processed in the context of Google marketing services. Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. From the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google’s servers in the United States.
Also we can use the service “Google Optimizer”. Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) can take place in so-called “A / B testings”. Cookies are stored on users’ devices for these purposes. Only pseudonymous data of the users are processed.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services (“Taboola Marketing Services “) of Taboola Inc., 28 West 23rd St. 5th Fl., New York, NY 10010, USA (” Taboola “).
The Taboola Marketing Services allow us to better target advertisements for and on our website so that we only present ads that are potentially in the users’ interests.
For more information about Taboola’s marketing data usage, visit the overview page: https://www.taboola.com/privacy-policy.
If you would like to oppose interest-based advertising through Taboola marketing services, you can use the opt-out option provided by Taboola: https://www.taboola.com/cookie-policy.
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services (“Outbrain Marketing Services”) of the “Content Discovery” platform Outbrain UK Limited 39 W 13th Street, New York, NY 10011 USA (” Outbrain “).
The Outbrain Marketing Services allow us to more clearly display advertisements for and on our website so as to present to users only advertisements that potentially match their interests.
The display of read recommendations by Outbrain via cookies is done on a purely pseudonymous basis, personal data of the user is not stored. The data collected by Outbrain are: device source, browser type, and the user’s anonymized IP address. To anonymize the IP address, the last octet of the IP address is removed to ensure full anonymization.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we use the marketing and remarketing services (“Plista Marketing Services “) of Plista GmbH, Torstrasse 33, 10119 Berlin, Germany. (” Plista “).
Plista Marketing Services allows us to better target advertisements for and on our website so that we only present ads that are potentially in the users’ interests.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we can use social plugins (“plugins”) from the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in EU-Countries.
Within our online offer the so-called “Facebook Pixel” of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland operated (“Facebook”) may be used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (e.g. interests in certain topics or products determined by web pages visited by them), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The Facebook pixel is integrated when calling our website directly through Facebook and can on your device a so-called cookie, i.e. save a small file. If you subsequently log in to Facebook or visit Facebook in the logged-in state, your visit to our online offer will be noted in your profile. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes. If we should send data to Facebook for comparison purposes, they will be encrypted locally in the browser and then sent to Facebook via a secure https connection. This is done solely with the purpose of establishing a comparison with the equally encrypted by Facebook data.
Furthermore, when using the Facebook pixel we use the additional function “extended comparison” (data such as telephone numbers, e-mail addresses or Facebook IDs of the users) for the formation of target audiences (“Custom Audiences” or “Look Alike Audiences”) Facebook (encrypted) transmitted. Further notes on “advanced synchronization”: https://www.facebook.com/business/help/611774685654668).
Also, based on our legitimate interests, we use the “Custom Audiences from File” method of the Facebook, Inc. social network. In this case, the email addresses of newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used alone to identify recipients of our Facebook ads. We want to make sure that the ads are only displayed to users who are interested in our information and services.
The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, general notes on the presentation of Facebook Ads, in the data usage policy of Facebook: https://www.facebook.com/policy.php.
Special information and details about the Facebook pixel and how it works can be found in the Help section of Facebook: https://www.facebook.com/business/help/651294705016616.
You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
The Rocket Science Group LLC is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).
Furthermore, the shipping service provider may, according to its own information, transmit these data in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes, to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
The use of the shipping service provider, the implementation of statistical surveys and analyzes as well as logging of the registration process, are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
Termination / Revocation – You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. At the same time, your consent for shipping by the shipping service provider and the statistical analyzes expire. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter. If the users have only subscribed to the newsletter and terminated this registration, their personal data will be deleted.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the Tracking and Optimization Platform (“Cake Marketing Services”) from CAKE Marketing UK Ltd., 20411 SW Birch St Suite 250 Newport Beach, CA 92660, USA (“Cake”).
The Cake Marketing Services allow us to place affiliate links on our sites and then evaluate their use.
With the help of the affiliate links, we refer our users to websites with product or other offers. If users follow the affiliate links and then take advantage of the offers, the operators of the linking site (we) may receive a commission. So the linking website can be operated for the users for free.
The functionality of affiliate links requires that they can be supplemented with certain values. These supplements may become part of the link or otherwise, e.g. be set in a cookie. The values include in particular the source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values like, e.g. Ad ID, affiliate ID, categorizations, etc.
Cake will use this information on our behalf to evaluate the use of our online offer by users and to compile reports on the activities within this online offering. This helps us to determine if the same user who clicked on an affiliate link has made an offer. We also use this information as a basis to detect internet fraud and to charge our marketing services to our customers.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we make use of content or services offered by third-party providers in order to provide their content and services, such as Include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.
In addition, users shall have the right to correct inaccurate data, limit the processing and deletion of their personal data, if applicable, assert their rights to data portability and, in the event of unlawful processing, file a complaint with the appropriate regulatory authority.
The stored data are deleted when they are no longer required for its intended purpose and the deletion of which no legal retention requirements. Unless the users’ data are deleted because they are required for other and legally permitted purposes, their processing will be restricted. That The data is blocked and not processed for other purposes. This applies, for example for data of users who must be kept for commercial or tax reasons.
According to legal requirements, storage takes place for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) and for 10 years pursuant to § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

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