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Timestamp: 2019-04-23 07:55:51+00:00

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To simplify the language in this Offering Circular, "We", "Us" or "Our" means CURVES INTERNATIONAL, INC., the Franchisor. "You" means the person who buys the Franchise. If You are a corporation or partnership, "You" includes the owners of the Franchise. We are a Texas corporation that was incorporated in October 1995. We maintain Our principal place of business at 100 Ritchie Road, Waco, Texas 76712. We do business under our corporate name and under the name Curves® and Curves for Women®. We do not engage in any other business activity. Our agents for service of process are listed on Attachment C.
Our predecessor was Curves for Women, Inc., a Texas corporation incorporated in August 1992. Curves for Women, Inc. began the development of procedures and systems which were to form the foundation for Us. Curves for Women, Inc. owned and operated 2 aerobics and weight loss centers in Texas from August 1992 to October 1995 when they were sold. Curves for Women, Inc. has never offered any franchises for this business or franchises in any other lines of business. Unless stated in this Offering Circular to the contrary, information for Us and Curves for Women, Inc. are the same. Curves for Women, Inc. is not active. The business address of Curves for Women, Inc. is 100 Ritchie Road, Waco, Texas 76712.
Curves for Women II, L.C, a Texas limited liability company formed in August 1994, is Our affiliate. The principal business address of Curves for Women II, L.C. is 100 Ritchie Road, Waco, Texas 76712. Curves for Women II, L.C. owned and operated a Cun'es for Women® fitness center from August 1994 to April 1997 when it was sold. Curves for Women II, L.C. offers for sale to Cun'es for Women® franchisees products and extra equipment. Curves for Women II, L.C. does not and has never offered any franchises for this business or franchises in any other lines of business.
Heavin Ideas In Action, Inc., a Texas corporation formed September 24, 1993, is Our affiliate. The principal address of Heavin Ideas In Action, Inc. is 100 Ritchie Road, Waco, Texas 76712. Heavin Ideas In Action, Inc. manufactures and sells products and extra equipment. Heavin Ideas In Action, Inc. does not and has never offered any franchises for this business or franchises in any other lines of business.
CFW Spain, Inc., a Nevada corporation formed in December 2002, is Our affiliate. The principal business address of CFW Spain, Inc. is 101 Convention Center Drive. Suite 700, Las Vegas, Nevada 89109. Since its origin. CFW Spain, Inc. has offered and continues to offer for sale Cun'es® and Cun'es for Women® franchises in the country of Spain. CFW Spain, Inc. does not and has never offered any franchises in any other lines of business.
CFW Group, Inc., a Nevada corporation formed in February 2002, is Our affiliate. The principal business address of CFW Group, Inc. is 101 Convention Center Drive, Suite 700, Las Vegas, Nevada 89109. Since February 2002, CFW Group, Inc. has offered and continues to offer for sale Curves® and Cun'es for Women® franchises internationally. CFW Group, Inc. does not and has never offered any franchises in any other lines of business.
CFW Mexico, Inc., a Nevada corporation formed in February 2002, is Our affiliate. The principal business address of CFW Mexico, Inc. is 101 Convention Center Drive, Suite 700, Las Vegas, Nevada 89109. Since February 2002, CFW Mexico, Inc. has offered and continues to offer for sale Curves® and Curves for Women® franchises in the country of Mexico. CFW Mexico, Inc. does not and has never offered any franchises in any other lines of business.
CFW Latin America, Inc., a Nevada corporation formed in March 2003, is Our affiliate. The principal business address of CFW Latin America, Inc. is 101 Convention Center Drive, Suite 700, Las Vegas, Nevada 89109. Since March 2003, CFW Latin America, Inc. has offered and continues to offer for sale Curves® and Curves for Women® franchises internationally. CFW Latin America, Inc. does not and has never offered any franchises in any other lines of business.
Member Dues for Curves, Inc., a Nevada corporation formed in April 2004, is Our affiliate. The principal business address of Member Dues for Curves, Inc. is 101 Convention Center Drive, Suite 700, Las Vegas, Nevada 89109. Since April 2004, Member Dues for Curves, Inc. has offered and continues to offer electronic fund transfer services to franchisees. Member Dues for Curves, Inc. does not and has never offered any franchises in any lines of business.
We are in the business of granting and providing services to Our franchisees consisting of the opportunity to open and operate a thirty minute fitness and weight-loss center under the Cun>es® and Cun'es for Women® trade names, trademarks and system of operating procedures. References to either Cun'es® or Cun'es for Women® within this Offering Circular are the same. We have offered Cun^es for Women® franchises since October 1995. We do not own or operate any franchises for an extended period of time. We do not sell franchises in other lines of business.
We will grant You the right to operate 1 Curves® thirty minute fitness and weight-loss center at a location specified in the Franchise Agreement found in this Offering Circular as Exhibit B. You will offer thirty minute fitness and weight reduction instruction to the general public as an independently owned and operated entity using Our system of operations, logos and trademarks. We will advise and assist You in the following areas to enhance Your ability to open and operate a Curves® thirty minute fitness and weight loss center: site selection; the hiring of staff; training of You and Your staff: designing and laying out an efficient center; and operation of the center.
Our prior business experience includes 4 years of the operation of Curves for Women® fitness centers. We have additionally allowed 15 independently owned and operated fitness centers to utilize the basic Curves for Women® fitness program and equipment since 1992.
Your competitors include other national fitness chains and local fitness centers. You will offer Your services in a developed market. We believe the fitness program We provide for You will give You a unique product in comparison to Your competition and thus provide You with a competitive edge in the fitness industry for women.
There are no specific national standards regulating the fitness industry or the franchise. Many states have laws regulating fitness center contracts, weight loss instruction, weight loss products, operations and licenses. These regulations vary from state to state and could affect Your operations.
Mr. Heavin has served as Our Chief Executive Officer and Our Chairman of the Board of Directors since October 1995. He served as Our President from March 2004 to November 9, 2005 and from October 1995 to April 1997. He was President and Chairman of the Board of Directors of Curves for Women, Inc. from 1992 until 1995. He holds a Bachelor's degree in Health and Nutritional Counseling from Thomas Edison State College. Mr. Heavin has been in the health and fitness industry for approximately 24 years, including the development of Woman's World, a chain of fitness facilities, the manufacture of exercise equipment, counseling weight loss clients and providing consulting services for club owners internationally. Mr. Heavin was Chief of Operations for Powercise, and a Director of sales of Maxxim Medical. Mr. Heavin is the author of Curves on the Go, Curves, Curves Member Guide, Sweet Joy of Sugar Free Living, Heavin Formula, Permanent Results Without Permanent Dieting. He developed the original designs for the equipment system used by Curves® franchises.
Ms. Heavin has served as Our Executive Vice President since August 2005. She held the position of Vice President from October 1995 to June 2004. She has and continues to hold the position of Treasurer for Us since October 1995. Ms. Heavin was an operating officer of Curves for Women, Inc. from August 1992 to October 1995. In addition she has been a Supervisor of a Curves for Women® center in Harlingen. Ms. Heavin also has 5 years of experience as a newspaper advertising representative and has been responsible for the development of advertising for Curves® and Curves for Women®.
Mr. Raymond has served as Our President since November 10,2005. He served as Our Senior Vice President of Marketing and Advertising from August 2005 to November 10, 2005. He served as Our Director of Marketing from May 2002 to July 2005. Mr. Raymond was previously employed as Director of Marketing at Arthur Andersen, LLP in St. Louis, Missouri from April 1999 to April 2002.
Mr. Schmidt has served as Our Senior Vice President of Legal Affairs since August 2005 and as Our Chief General Counsel since August 2001. Mr. Schmidt served as Our Vice President from June 2004 to August 2005. He served as Our Secretary from January 2002 to June 2004. Mr. Schmidt was employed by The Olajuwon Group, a multi-franchisee in the food industry, as general counsel for the year prior to being Our Chief General Counsel. He has owned and managed a successful civil litigation firm in Houston, Texas for over 20 years. Mr. Schmidt obtained a Juris Doctorate Degree of Law from South Texas College of Law in 1975.
Mr. David Heavin has served as Our Senior Vice President of Product Distribution since August 2005. He was employed by Heavin Ideas In Action, Inc., Our affiliate, as Chief Executive Officer from February 1992 to June 2005. Mr. David Heavin has served as President of Heavin Ideas In Action, Inc. since June 2005.
Mrs. Glenna Heavin has served as Our Senior Vice President of Product Development since August 2005. She was employed by Heavin Ideas In Action, Inc., Our affiliate, as President from February 1992 to June 2005. Mrs. Glenna Heavin has served as Vice President of Heavin Ideas In Action since June 2005.
Mr. Glaesmann, a CP A, has served as Treasurer and Chief Financial Officer since January 2006. He also served as Our Controller from December 2004 to December 2005. From March 2004 to December 2004, Mr. Glaesmann was Vice President of National Stage Equipment Co. He served in various executive roles during the last 7 years of his 11 year tenure with Hillcrest Health Systems, which spanned the period from September 1993 to February 2004. Mr. Glaesmann obtained his MBA from Baylor University in 1997 and his Bachelors of Business Administration in Accounting from Texas A&M University in 1984.
Mr. Beatty has served as Our Vice President of Franchise Sales since August 2005 and as Our Director of International Franchise Sales since July 2004. He has also been self employed as a franchise broker for Us since August 1998.
Mr. Ayers has served as Our Secretary since June 2004 and Our General Counsel since April 1997. He was employed by The Dwyer Group, Inc, a conglomerate of franchise companies, for 2 years prior to working for Us. Mr. Ayers had previously worked in the fitness industry for over 8 years prior to obtaining his degrees. Mr. Ayers obtained a Juris Doctorate Degree of Law from Baylor University School of Law in 1995 and a Bachelor of Business Administration from the Baylor University School of Business in 1995.
Curves International, Inc. v. Playmore International, LED., Elizabeth Rhodes andDebra Gray Bovd. Cause No. 2004-2378-4; C.A. No. W-04-CA-241. In July 2004, We filed an action against Defendants seeking specific performance. Defendants alleged to have agreed to a sale of their franchise, and, upon notice of the agreed sale, We exercised Our option of a first right of refusal under the franchise agreement to purchase their franchise. Defendants failed to transfer their franchise to Us, and We are seeking specific performance of the franchise agreement to effect the transfer. As of the update date of this offering circular, this case is still pending.
4039971 Canada Inc. V. 9125-3294 Quebec & Curves International. Inc. No. 600-17-024263-068. On February 3, 2005, an action was filed against Us seeking recovery of damages for alleged encroachment. As of the date of this offering circular, this case is still pending.
Curves International. Inc. V. Leah Shtesl & A tara Sne. No. 2003-4394-4. On December 23,2003, We filed an action against the defendants seeking to recover damages for defendants' abandonment of their franchise and thereafter opening a competing business. As of the date of this offering circular, this case is still pending.
Curves International, Inc. v. Donna Ann Cannon, Walter G. Cannon. Civil Action No. W05CA277. On July 19,2005, We filed an action against two former franchisees (Defendants) who opened four competing fitness centers in violation of the terms of their franchise agreements. We are seeking a permanent injunction against Defendants, as well as damages for breach of contract, tortious interference with business relations, conspiracy to interfere with a contract, violation of a covenant not to compete and misappropriation of trade secrets. As of the date of this offering circular, this case is still pending.
Curves International, Inc. v. Yolanda Coccoli, John Coccoli. Civil Action No. W05CA279. On July 19, 2005, We filed an action against two former franchisees (Defendants) who opened a competing fitness center, in violation of the terms of their franchise agreements. We are seeking a permanent injunction against Defendants, as well as damages for breach of contract and violation of a covenant not to compete. As of the date of this offering circular, this case is still pending.
Curves International v. Scott T. Smith. Civil Action No. W05-CA278. On July 19,2005, We filed an action against a former franchisee (Smith) who opened a competing fitness business, a violation of the terms of his franchise agreements. We are seeking damages for breach of contract, violation of a covenant not to compete, and misappropriation of trade secrets. As of the date of this offering circular, this case is still pending.
Melissa Ann Kitchen v. Curves International, Inc. Cause No. 048-212283-05. On July 8, 2004, an action was filed against Us for alleged tortious interference and civil conspiracy by the ex-fiance of a former franchisee who further alleges she was an owner on the franchise. As of the date of this offering circular, this case is still pending.
Other than these 7 actions, no litigation is required to be disclosed in this Offering Circular.
No person or franchise broker in Item 2 of this Offering Circular nor are we subject to any currently effective order of any national securities association or national securities exchange, as defined in the Securities Exchange Act of 1934,15 U.S.C.A. 78a et seq., suspending or expelling such persons from membership in such association or exchange.
No person previously identified in Items 1 or 2 of the Offering Circular has been involved as a debtor in proceedings under the U.S. Bankruptcy Code required to be disclosed in this Item.
For a territory with a population in excess of 15,000, You must pay Us an initial franchise fee of $39,900.00 for the grant of a franchise which includes the equipment system used in Curves® franchises with 24 stations. If You are a current Curves® franchisee and You split Your existing territory into 2 separate territories whereby the population of the new territory is in excess of 15,000, You must pay Us an initial franchise fee of $29,900 for the grant of a franchise in that new territory resulting from the splitting of Your existing territory which includes the equipment system used in Curves® franchises with 24 stations.
For a territory with a population less than 10,000, You must pay Us an initial franchise fee of $31,900 which will include the equipment system used in Curves® franchises, however, with only 16 stations. If You are a current Curves® franchisee and You split Your existing territory into 2 separate territories whereby the population of the new territory is less than 10,000, You must pay Us an initial franchise fee of $24,900 for the grant of a franchise in that new territory resulting from the splitting of Your existing territory which includes the equipment system used in Curves® franchises with 16 stations. For purposes of this Offering Circular, the franchise with a population less than 10,000 will be identified as a Small Market Franchise.
We have the sole right to determine which initial franchise fee will be charged when the population of the territory is between 10,000 and 15,000 using some of the following factors, although We do retain the right to consider other factors as well: demographics of territory, size of territory, location of surrounding Carves® franchises, proposed rent amount of location site (if available) and any experience You may have working in or owning a Curves® franchise.
Any of these one-time fees provides the grant of the franchise for the term of the franchise period in accordance with the terms and conditions of the Franchise Agreement. The initial franchise fee is not refundable in whole or in part. The total amount of the initial franchise fee is due and payable upon the signing of the Franchise Agreement. A delivery fee in the amount of between $1,250.00 to $2,350.00 is also due and payable upon the signing of the Franchise Agreement. The exact amount of the delivery fee is primarily, but not solely, determined by the actual costs of the delivery of the equipment. The delivery fee is not refundable. You may be able to finance the initial franchise fee through Us. See Item 10 for more information on financing the initial franchise fee through Us. You cannot open Your franchise if We have not approved the location site of Your franchise.
You must pay this fee to Us and receive written approval from Us prior to relocating Your franchise location site.
Applies if You change the date of opening Your franchise after the date has already been approved by Us.
You must pay this fee to Us when Your franchise is sold. There is a $1,000 fee if the transfer is to a corporation owned solely by You.
You must pay this fee to Us in escrow to pay for any unpaid amounts owed to Us during the process of the transfer.
You must pay this fee to Us when You assign Your franchise to any entity owned by You.
Applies to any fee owed under the Franchise Agreement that is more than 5 days late.
Payable on all overdue amounts.
1. All fees are imposed by Us and are payable to Us unless We tell you otherwise. All fees are non-refundable.
Agreement, the Monthly Royalty Fee throughout the remaining term of the Franchise Agreement, and any extension thereto, shall be obtained by multiplying $395.00 by a fraction, the numerator of which is the Consumer Price Index, Urban Wage Earners and Clerical Workers, all items for the metropolitan area geographically nearest to Your franchise location, published by the Bureau of Labor Statistics, U.S. Department of Labor, or its successors, or if none, by any other instrumentality of the United States or the state in which the franchise is located for the month of December of each succeeding year during the term of the Franchise Agreement, and the denominator of which is the Consumer Price Index for the first full calendar month of the first year of the Franchise Agreement.
3. The Monthly Advertising Fee shall commence either upon the opening of Your franchise to the general public or the expiration of 180 days from the execution of the Franchise Agreement, whichever occurs first. You must open Your franchise no later than 180 days from the date of execution of Your Franchise Agreement. Monthly Advertising Fees shall be paid by electronic funds transfer initiated by Us from Your bank account or in any other form that We require in accordance with the Franchise Agreement. Regardless of the previous month's gross income for Your franchise, in no event will the Monthly Advertising Fee be less than $95.00 or more than $395.00. If You are a current Curves® franchisee and You split Your existing territory into 2 separate territories and You are currently paying a Monthly Advertising Fee of $195.00 on the existing territory that You are splitting, then the Monthly Royalty Fee for Your new franchise that resulted from the split of Your existing territory is and will not ever be less than $195.00, however, after the first 12 months of the term of the Franchise Agreement, the Monthly Royalty Fee throughout the remaining term of the Franchise Agreement, and any extension thereto, shall be obtained by multiplying $195.00 by a fraction, the numerator of which is the Consumer Price Index, Urban Wage Earners and Clerical Workers, all items for the metropolitan area geographically nearest to Your franchise location, published by the Bureau of Labor Statistics, U.S. Department of Labor, or its successors, or if none, by any other instrumentality of the United States or the state in which the franchise is located for the month of December of each succeeding year during the term of the Franchise Agreement, and the denominator of which is the Consumer Price Index for the first full calendar month of the first year of the Franchise Agreement. All advertising fund contributions and interest, dividends and other amounts earned thereon shall be used exclusively on national, regional or local media or other marketing techniques or programs designated to communicate the services of the franchises to the public in Our sole discretion, as well as for any creation and production costs incurred by Us and for any reasonable accounting, administrative and legal expenses associated with the advertising fund and for other purposes deemed appropriate by Us to enhance and promote the general recognition of Our franchises. The allocation of the advertising fund between national, regional and local expenditures and administrative expenditures will be made by Us in Our sole business judgment.
4. We do not charge You any additional fee for the training program, except that We do charge You $1,000 for the training program if You purchase an already opened franchise from one of Our franchisees. You are required to attend a mandatory AVi day training class at a time We designate. Training will be held in Waco, Texas. Your expenses and Your personnel"s expenses incident to attendance at the training class, including travel, lodging, meals, transportation, and other incidental expenses, shall be paid by You.
1. See Item 5. Depending upon the conditions as provided in Item 5 above, the franchise has an Initial Franchise Fee of $24,900, $29,900, $31,900 or $39,900.00. You must pay the total amount of the Initial Franchise Fee upon the signing of the Franchise Agreement. All payments for the Initial Franchise Fee must be paid by a cashier's check, or any other method as required by Us in accordance with the Franchise Agreement, payable to Us in Waco, Texas. The Initial Franchise Fee is not refundable.
2. You should allow at least $ 1,000.00 for travel, lodging, food and other miscellaneous living expenses incurred during training. Your actual cost will vary, depending on the distance to be traveled, Your method of travel, and Your personal circumstances.
3. If You do not own building space for Your franchise, You must lease or purchase the business premises for the franchise. Too many variables exist, such as buying versus renting and Your personal preference as to space and accessories, to ascertain an exact cost for real estate. If renting, We suggest using a building with minimum amount of space to keep Your monthly costs as low as possible. Rent will vary depending on factors such as size, condition and location of the leased premises. We recommend the size of Your building for Your franchise to be approximately 1,000 to 1,200 square feet. We recommend Your building for Your franchise be located in a secondary rent location to reduce Your monthly rent. We must approve Your location site before You sign a lease and open the franchise.
4. You or the person managing Your franchise must satisfactorily complete and obtain a certification in the field of health and wellness.
5. You may purchase any type of furniture or miscellaneous items You prefer. The equipment is covered by Your Initial Franchise Fee.
6. Includes any supplies or materials you deem as necessary to operate efficiently, such as any forms, writing material, writing utensils, posters, weight information devices, etc.
7. You will need to advertise locally in the initial start-up phase to help establish name recognition in Your locality.
8. Includes security deposits, utility costs, incorporation fee, or any requirements by Your locality as to any type of permits or licensing.
9. You will need to purchase and maintain in effect at all times during the term of the Agreement a policy or policies of insurance, naming Us as an additional insured on the face of each policy, public liability in no less than the following amounts: bodily injury -$ 1,000,000 each person; $1,000,000 each accident, and property damage - $1,000,000 each accident. You must also purchase workers' compensation and automobile liability insurance as required by state law.
10. We recommend that you have additional funds available during the start-up phase of Your franchise. These amounts are Our estimates of the amount needed to cover Your expenses for a 3 month period from the date You open for business. These figures are only estimates and We cannot assure You that You will not have additional expenses starting Your franchise. Your actual costs will vary according to Your approach to the franchise; Your management skill, experience and business acumen; local economic conditions; the local market for the franchise's services; the prevailing wage rate in Your market; and, competition and the rate of growth of Your franchise.
There are no other direct or indirect payments to Us for the purchase of the franchise.
You must purchase only exercise equipment and health and fitness products and inventory from Us or from a source We designate as We require from time to time to keep Your franchise current within Our system and to provide the maximum amount of quality in Your franchise. Required purchases in the on-going operation of Your franchise are minimal. We may receive revenue or material considerations on any required purchases in the event We require You to purchase any additional equipment or products. Since We have started franchising in October 1995, We have not required any purchase of additional exercise equipment or any health and fitness products. Our revenue from the sale of required equipment would be based on a an increase to the cost of manufacturing the equipment. At the current time, We have not derived any revenue from the sale of required purchases of equipment. You must purchase a phone, fax machine, and stereo from independent vendors for the operation of Your franchise. We may require You to purchase or acquire certain computer hardware and/or software as We from time to time deem necessary for the operation of Your franchise within Our system. We require You to provide to Us an e-mail address for communication purposes. In the year ending December 31, 2005, We derived no revenue from the sale of required equipment, supplies and products. The cost of equipment, supplies and products represents approximately 2% of Your total purchases in connection with the establishment of Your franchise. We do not have any purchasing or distribution cooperatives.
You can only purchase products and/or supplies with Our trademark or logo from Our affiliates Heavin Ideas In Action, Inc. and Curves For Women II, L.C. You are not required to purchase products and/or supplies with Our trademark or logo. In the year ending December 31,2005, Heavin Ideas In Action, Inc. and Curves For Women II, L.C. derived $46,600,000 in revenue from the sale of these products and/or supplies with Our trademark or logo to franchisees, or approximately 31.9% of Our total revenues of $145,999,019. Your purchase of these products and/or supplies with Our trademark or logo will represent a varied percentage of your overall purchases in operating the franchise depending on how much You want to spend.
You must purchase a sign for Your franchise specifically approved by Us. Our approval is based upon Our desire to provide the public with consistency in the design and appearance of Our trademark. You may purchase Your sign from Our approved supplier of signs, Jackson Signs. You are not required to purchase Your sign from Jackson Signs. Jackson Signs pays Us approximately 10% of purchases of signs by Our franchisees. The cost of a sign represents approximately 3% of Your total purchases in connection with the establishment of Your franchise. You may purchase software for operating Your franchise from Our approved supplier Go Figure, Inc. You are not required to purchase software from Go Figure, Inc. Go Figure, Inc. pays Us approximately 25% of all monthly licensing fees collected.
You may purchase Your check drafts directly from Our affiliate Curves for Women II, L.C. Curves for Women II, L.C. acquires revenues from the sale of check drafts to franchisees. In the year ending December 31, 2005, Curves for Women II, L.C. derived $1,907,000 in revenue from the sale of check drafts to franchisees, or approximately 1.3% of Our total revenues of $145,999,019. Your purchase of check drafts will represent approximately 1 to 3% of your overall purchases in operating the franchise.
If We approve financing, We will finance $13,000 of the Initial Franchise Fee for a period not to exceed 30 months at an interest rate of whichever is less between 15% per annum or the highest rate allowed by law. Note payments must be made by electronic funds transfer. We require a security interest usually secured by the equipment, any real estate, stocks and bonds, or other collateral as We deem appropriate. In Our Note, security agreement and guaranty, You must waive Your rights to certain notices of a collection action but You do not waive any defenses in any Note, security agreement or guaranty. If You are a corporation, Your principal shareholders must personally guarantee the debt. You may prepay the Note at any time without penalty. If You default, We can accelerate the payments on the Note calling the full amount of the Note due. If We call the Note, the remaining principal and any accrued, unpaid interest will become due and payable to Us. If You do not pay the entire balance, You may be responsible for court costs and attorneys' fees We incur in collecting the debt. We may terminate Your franchise if You do not pay Us. We have not nor do We intend to sell, assign or discount to a third party any part of Our financing arrangements with You or Our franchisees. We do not receive any payments from any person for the placement of financing with such person. We do not guarantee any notes, leases or obligations. An example of Our Note is attached as Exhibit C.

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