Source: https://www.uva.nl/profiel/s/m/e.g.smit/e.g.smit.html
Timestamp: 2019-04-22 19:58:15+00:00

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Prof. dr. Edith G. Smit (1967, Ph.D. 1999) is director of the Graduate School of Communication and full professor of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam. She has been actively involved with the European Advertising Academy, DDMA Privacy Authority and SWOCC for many years. She has a proven track record of publishing in leading journals (e.g., Computers in Human Behavior, Medical Internet Research, Journal of Advertising Research, International Journal of Advertising, Journal of Advertising, Journal of Health Communication, Journal of Media Psychology), reviewing for several journals, NWO and FWO, serving at national and international dissertation committees (31), supervising many PhD candidates (18) and teaching at graduate and undergraduate level for more than 20 years. Her publications cover 73 peer reviewed (ISI) journal articles, 4 books including a published dissertation, 55 book chapters, more than 75 conference papers, lectures, and more. Her H-index is 25, based on 186 publications and 2507 citations (2017). She received five grants for PhD funding (two NWO, two SWOCC, and one by a consortium of business organisations), several smaller research grants (American Advertising Association, Marketing Science Institute), and a Shell student scholarship. Recently she co-founded the university-based Amsterdam Center for Health Communication (http://www.healthcommunication.nl/eng/) that aims to promote health by effective communication in collaboration with practice.
Linn, A. J., van Weert, J. C. M., Gebeyehu, B., Sanders, R., Diviani, N., Smit, E. G., & van Dijk, L. (2018). Patients' online information-seeking behavior throughout treatment: The impact on medication beliefs and medication adherence. Health Communication.
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2018). The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns. Decision support systems, 106, 44-52.
Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85.
van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Het effect van tv brand placement op merkimago. Tijdschrift voor Communicatiewetenschap, 33(3), 287-297.
van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2005). Readers' reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27(2), 39-53.
Smit, E. G. (2004). Markenpersonlichkeit beim Wort genommen: Marken sind wie wirkliche Menschen. Research & Results, Magazin fur Media-, Markt- und Werbefoschung, 1(1), 60-61.
van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2004). Invloed van format en tijdschriftkenmerken op aandacht, waardering en acceptatie van mengvormen van reclame en redactionele inhoud. Tijdschrift voor Communicatiewetenschap, 32(2), 128-141.
Smit, E. G., & Elberse, A. J. T. (1999). Understanding web advertising use. TIC : trends in communication, 5, 63-83.
Neijens, P. C., & Smit, E. G. (1998). Onderzoek naar bereikskwaliteit. In P. C. Neijens, & A. K. den Boon (Eds.), Media & reclame; editie 1998-1999 (pp. 413-438). Groningen: Wolters-Noordhoff.
Smit, E. G., & Elberse, A. J. T. (1998). Understanding Web Advertising Use. TIC : trends in communication, 5.
Smit, E. G., & Neijssel, H. (1998). TV-Baby's Doen Twee Dingen Tegelijk: De Radiofunctie van Muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54.
Smit, E. G., & Neijens, P. C. (1998). Mediaplanning. In A. A. van Ruler, V. Damoiseaux, & A. Weisink (Eds.), Effectiviteit in communicatiemanagement. Zoektocht naar criteria voor professioneel succes Deventer: Samsom.
Elberse, A. J. T., & Smit, E. G. (1998). In line with online readers: Studying the users of online newspapers. In J. Tonnemacher, & C. Neuberger (Eds.), Online-Die Zukunft der Zeitungen Germany: Westdeutscher verlag.
Neijssel, H., & Smit, E. G. (1998). TV-baby's doen twee dingen tegelijk: De radiofunctie van muziekzenders. Tijdschrift voor Communicatiewetenschap, 26(1), 50-54.
Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2012). Written just for me?! The persuasiveness of personalized communication and the role of consumer-related factors. European Advances in Consumer Research, 9.
Moorman, M., Neijens, P. C., & Smit, E. G. (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 299-300). Lubljana: University of Ljubljana, Faculty of Social Sciences.
Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jancic (Eds.), CMC 2008: 13th International Corporate and Marketing Communications Conference: Proceedings (pp. 301-306). Lubljana: University of Ljubljana, Faculty of Social Sciences.
Smit, E. G., Neijens, P. C., & Stuurman, M. (2006). It's all about catching readers' attention. In S. Diehl, & R. Terlutter (Eds.), International advertising and communication: Current insights and empirical findings. (pp. 43-68). Wiesbaden: Deutscher Universitats-Verlag.
Smit, E. G., & Neijens, P. C. (2005). Success factors in newspaper advertising. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication (pp. 55-60). Saarbruecken: Saarland University.
Smit, E. G., Bronner, A. E., & Tolboom, M. E. (2005). Brand relationship Quality: Why relationships between consumers and their brands differ. In S. Diehl, R. Terlutter, & P. Weinberg (Eds.), Advertising and Communication (pp. 120-129). Saarbruecken: Saarland University.
van Ruler, A. A., Elving, W. J. L., van den Hooff, B. J., Verhoeven, P., & Smit, E. G. (2005). Communicatiemanagement in communicatiewetenschappelijk perspectief. Amsterdam: Boom.
Neijens, P. C., Hess, C., van den Putte, S. J. H. M., & Smit, E. G. (2004). Content and media factors in advertising. Amsterdam: Spinhuis Publishers.
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). Amsterdam: MSI.
Franzen, G., & Smit, E. G. (2005). De visie van SWOCC op: Het merk na nu. Clou, 4(20), 28.
Neijens, P. C., & Smit, E. G. (2004). Adverteren tussen redactie loont niet. Adformatie, 8, 3.
Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van adverteren. Cebuco Nieuws, 6, 2.
Neijens, P. C., & Smit, E. G. (2004). De do's en don'ts van dagbladadvertenties. Marketingfacts.nl.
Neijens, P. C., & Smit, E. G. (2004). Nieuw onderzoek: De kracht van adverteren in dagbladen en dagbladmagazines. PCM Adlines.
Neijens, P. C., & Smit, E. G. (1998). De operationalisering van bereik en verwerkingsvariabelen in tracking research. Unknown Publisher.
Smit, E. G. (1998). Opzet en gedeeltelijke analyse lezersonderzoek voor het computertijdschrift PC-Active. Unknown Publisher.
Smit, E. G., & Neijens, P. C. (1998). Advies opzetten meetinstrument ten behoeve van reclametracking, getiteld Brand Trend (november 1997- 1998). Unknown Publisher.
Smit, E. G., & Neijens, P. C. (1998). De meting van reclamebereik in verschillende media. Unknown Publisher.
Smit, E. G., & Neijens, P. C. (1998). Het meten van reclamebereik voor verschillende media. Unknown Publisher.
Smit, E. G. (2011). Merk & Mens. SWOCC journal.
van Meurs, L., Smit, E. G., & Boerman, M. (2010). Wanneer kijken we naar tijdschriftadvertenties? Intomart GfK Nieuwsbrief.
Smit, E. G., & Neijens, P. C. (1998). Roep om accountability vindt gehoor in Londen. Adformatie, 26(7), 43-43.
van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, .
Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2018). A framework for developing interventions to support cancer patients in expressing concerns. Paper presented at 15th EACH conference on Communication in Healthcare, Porto, Portugal.
Meppelink, C. S., Smit, E. G., Fransen, M. L., & Diviani, N. (2018). “I was right about vaccinations”: How health literacy and existing beliefs result in confirmation bias. Abstract from International Communication Association, Prague 2018, .
Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Consumer view on personalized marketing communication: Overview of benefits and concerns reported by the users . Abstract from International Conference of Research in Advertising (ICORIA), Valencia, Spain.
Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2018). Tracking interactions with personalized advertising: Why consumers (do not) want to see personalized ads?. Abstract from Amsterdam Privacy Conference 2018, Amsterdam, Netherlands.
Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2018). Understanding the attitude towards personalized marketing communication. relation between knowledge, privacy concern and resignation. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Media effects on public opinion about online privacy. Abstract from International Conference on Computational Social Science (IC2S2), Cologne, Germany.
Strycharz, J., van Noort, G., Helberger, N., & Smit, E. G. (2017). An exploratory study of personalised marketing from the perspective of the marketer. Abstract from ICORIA, Ghent, Belgium.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). Multiscreening and advertising effectiveness: The moderating role of task relevance.. Abstract from 67th International Communication Association Conference, San Diego, United States.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). The effect of related multiscreening on advertising effectiveness. The mediating role of attention and program involvement. Abstract from Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
Strycharz, J., van Noort, G., Smit, E. G., Vliegenthart, R., & Helberger, N. (2017). Public debate on online marketing and privacy: Attention, topics and the sentiment of media coverage. Abstract from Etmaal van de Communicatiewetenschap, .
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Exploring the impact of branded app intrusiveness on consumer trust. Paper presented at International Conference on Research in Advertising, Ghent, Belgium.
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Investigating the privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Abstract from Etmaal van de Communicatiewetenschap, .
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). The privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Paper presented at International Communication Association (ICA), San Diego, United States.
Linn, A. J., van Dijk, L., Smit, E. G., Gebeyehu, B. G., van Bodegraven, A. A., & van Weert, J. C. M. (2016). The effect of a tailored multimedia intervention on patient reported outcomes. Paper presented at Paper presented at ESPACOMP Conference (European Society for Patient Compliance and Persistance), Lisbon, Portugal.
Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2016). Making Brands Symbolic: How Self-Construal Affects Brand Endorsements on Social Media. Paper presented at 66th International Communication Association Conference, Fukuoka, Japan.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Zwinkels, E. Y. M., & Smit, E. G. (2016). Is the TV still the first screen? An eye-tracking study on viewing behavior, reporting and effects of multiscreening. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ concerns during and after cancer: How can online and offline communication offer support?. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of targeted messages on cancer patients’ affective attitudes, injunctive norms and intention to express concerns.. Abstract from Kentucky conference on health communication, Lexington, United States.
Brandes, K., Linn, A. J., van Weert, J. C. M., & Smit, E. G. (2016). The effects of theory-based messages on cancer patients’ attitudes, norms and intention to express concerns. Poster session presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2016). Patients’ descriptions of concerns during and after cancer and sources they use to communicate about concerns: New possibilities for the VR-CoDES?. Abstract from Verona network on sequence analyses XIV invitational workshop, Verona, Italy.
Meijers, M. H. C., Verlegh, P., Noordewier, M., & Smit, E. G. (2016). Negative spill-over effects of charity event marketing. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). Suitable or not? Assessing the suitability of Dutch online health information for people with limited health literacy; results from a content analysis. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Meppelink, C. S., Brosius, A., van Weert, J. C. M., & Smit, E. G. (2016). The suitability of Dutch online health information for people with limited health literacy. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online information processing: The role of three mechanisms. Abstract from the biannual conference of the European Association of Communication in Healthcare (EACH), Heidelberg, Germany.
Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Results from two studies. Abstract from the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). How health literacy influences online health information processing: Revealing the underlying mechanisms. Paper presented at the annual conference of the International Communication Association (ICA), Fukuoka, Japan.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). A Diary Study into the Prevalence of Multiscreening.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). An Eye-Tracking Study into Multiscreening: Viewing Behavior, Reporting, and Effects.. Abstract from International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2016). Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study. 107. Paper presented at 2016 Annual Conference of the American Academy of Advertising, Seattle, WA, United States.
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2016). The role of customization, brand trust, and privacy concerns in advergaming: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2016). The effect of educational programs on consumers’ online behavioral advertising and cookie perceptions: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
Linn, A. J., van Dijk, L., Smit, E. G., Gebeyehu, B. G., van Bodegraven, A. A., & van Weert, J. C. M. (2015). The effect of a tailored multimedia intervention to improve medication adherence. Paper presented at Paper presented at the ICCH Conference (International Conference of Communication in Health Care), Heiderlberg, Germany.
Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). "We" are more likely to endorse than "I": The effects of self-construal and brand symbolism on online brand endorsements.
Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2015). How consumers’ self-construal affects their intention to endorse brands on social media.
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2015). Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits. Abstract from 65th Annual International Communication Association Conference, .
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients reports of barriers to expressing concerns during cancer consultations.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Unraveling cancer patients’ intention to express concerns.. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Using video-testimonials to influence cancer patients’ attitudes, perceived social norm and intention to express concerns..
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Why don’t cancer patients express their concerns during consultations?.
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2015). Paradoxical effects of green communication frames effect. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening. 114. Paper presented at Paper presented at the Conference of the American Academy of Advertising, .
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the International Conference on Research in Advertising, .
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2015). The persuasive effects and underlying mechanisms of multitasking with second screen media. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico., .
Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree": The effect of consumer educational programs on consumer perceptions of online behavioral advertising and cookies.
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). How game customization and brand trust affect persuasion in advergames - The role of consumer privacy concerns. Abstract from International Conference on Research in Advertising, London, UK, .
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2015). The role of consumer privacy concerns in advergame effectiveness. Abstract from Amsterdam Privacy Conference, Amsterdam, .
Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). "I agree"; The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
Wottrich, V. M., van Noort, G., Voorveld, H. A. M., & Smit, E. G. (2015). The effects of consumer educational programs on consumer perceptions of online behavioral advertising and cookies. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
van Noort, G., Polegato, A., Smit, E. G., & Vliegenthart, R. (2015). Online privacy covered by Western newspapers: A cross-national analysis. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
van Noort, G., Voorveld, H. A. M., Wottrich, V. M., & Smit, E. G. (2015). Online behavioral advertising and cookie practices: Do educational programs empower consumers?. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK, .
van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2015). Media generations and their advertising attitudes and avoidance: A six country comparison. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Consumers' brand endorsements: A study into intentions to endorse different types of brands..
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2014). Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers' intention to like brand pages on Facebook. Abstract from International Conference on Research in Advertising, Amsterdam, .
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2014). Exploring the determinants of cancer patients’ concern expression during a consultation.. Abstract from Paper presented at the meeting of the EACH International Conference on Communication in Healthcare, Amsterdam, .
Linn, A. J., Diviani, N., Sanders, R., Smit, E. G., & van Weert, J. C. M. (2014). Patients’ medication related information seeking behavior during their treatment.. Abstract from Paper presented at the EACH International Conference of Communication in Healthcare, Amsterdam, .
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2014). Consuming green, living green. Boundary conditions of the licensing effect.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam, .
Meijers, M. H. C., Verlegh, P. W. J., & Smit, E. G. (2014). Green advertisments and green identity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2014). Adapting health messages to health literacy level: The role of text difficulty and illustrations.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Are animations effective for people with low health literacy? Investigating the effects of spoken texts and dynamic visuals on information recall.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2014). Less reading, more movement? What makes health animations effective in different health literacy groups?. Abstract from Paper presented at the Kentucky Conference on Health Communication, Lexington, USA, .
Schinkel, S., van Weert, J. C. M., Smit, E. G., & Schouten, B. C. (2014). Are active patients fulfilling their information needs better? Differences between native-Dutch and Turkish-Dutch patients in the relation between patient participation during GP consultations and unfulfilled information needs.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
Vandeberg, L., Murre, J. M. J., & Smit, E. G. (2014). Implicit measurement methods in advertising research: Their sense, nonsense, and application.. Abstract from Paper presented at the International Conference of Research in Advertising (ICORIA), Amsterdam, .
Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2014). Effects of cross-media advertising: Explicit versus implicit measures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries.. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
van Weert, J. C. M., Bolle, S., Brandes, K., Linn, A. J., Smit, E. G., de Haes, J. C. J. M., ... Smets, E. M. A. (2014). Using the VR-CoDES in oncology: Two Amsterdam studies.. Abstract from Paper presented at the Verona Network on Sequence Analysis XII Invitational Workshop, Verona, Italy, .
van der Goot, M. J., Rozendaal, E., Ketelaar, P., & Smit, E. G. (2014). Age differences in advertising avoidance and attitude toward advertising across media: A six country comparison.. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam, .
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumer endorsement of charity and for-profit brands: The role of brand symbolism. 10. Abstract from Paper presented at the Workshop on Ownership and Decision Making, Vienna (AU), .
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' brand endorsements: A study Iito intentions to endorse different types of brands. Abstract from Paper presented at the meeting of the Association for Consumer Research (ACR), Chicago, IL, .
Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2013). Consumers' endorsement of companies and charities: The role of symbolism and visibility. Paper presented at Paper presented at 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia, .
Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). The value of tailored communication when discussing medicines: Exploring the relation between patient satisfaction, medication beliefs and adherence. Poster session presented at Poster presented at the European Society for Patient COMpliance and Persistance conference, Budapest, Hungary, .
Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2013). Understanding patient’s medication beliefs: The importance of patient satisfaction. Poster session presented at Poster presented at the 27th conference of the European Health Psychology Society, Bordeaux, France, .
Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). "You can make a difference!" Applying customization to fundraising messages. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Maslowska, E. H., Smit, E. G., & van den Putte, B. (2013). Comparing the effectiveness of personalization and tailoring for charitable fundraising campaigns. Abstract from Paper presented at the annual meeting of the International Communication Association (ICA), London, UK, .
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Abstract from Paper presented at the EACR conference, Barcelona, Spain, .
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2013). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green. Boundary conditions of the licensing effect. Poster session presented at Poster presented at the ACR conference, Chicago, USA, .
Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Effective communication for people with limited health literacy. Abstract from Paper presented at the International Conference on Communication in Healthcare, Montreal, Canada, .
Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2013). Tailoring online health materials to improve message processing and comprehension: What strategy works best for people with low health literacy?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates brand-related content - and why? A social influence and motivation perspective. Poster session presented at Poster presented at the annual meeting of the International Communication Association, London, United Kingdom, .
Muntinga, D. G., Moorman, M., Verlegh, P. W. J., & Smit, E. G. (2013). Who creates user-generated brand-related content, and why?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Schinkel, S., van Weert, J. C. M., Kester, J., Smit, E. G., & Schouten, B. C. (2013). Health information search of native-Dutch and Turkish-Dutch GP patients and its relation with patient participation. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: How privacy concerned groups cope with online behavioral advertising. Paper presented at Paper presented at the AAA Global Conference, .
Smit, E. G., Voorveld, H. A. M., & van Noort, G. (2013). Online behavioral advertising: do we know how to cope?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, .
Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). Explicit and implicit brand memory and evaluation in cross-media advertising. Abstract from Paper presented at the bi-annual Winter Conference of the NVP (Nederlandse Vereniging voor Psychonomie), Egmond aan Zee, The Netherlands, .
Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2013). The effects of cross-media advertising on explicit and implicit memory and brand choice. Abstract from Paper presented at the ICORIA Conference, Zagreb, Croatia, .
van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). Disclosing online behavioral advertising: Effects of the cookie-icon. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
van de Giessen, W., Smit, E. G., & Voorveld, H. A. M. (2013). "Background Noise". A study on the processing of radio advertising while media multitasking.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands, .
Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2012). The value of tailored communication for chronic patients.. Abstract from Paper presented at the meeting of the European Association for Communication in Healtchare, St. Andrews, Schotland, .
Linn, A. J., van Dijk, L., Smit, E. G., Jansen, J., & van Weert, J. C. M. (2012). May you never forget what is worth remembering: the relationship between patients’ recall and adherence.. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium, .
Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients.. Poster session presented at Poster presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2012). Developing a multi-modal intervention to improve medication adherence.. Poster session presented at Poster presented at the meeting of the European Society for Patient Adherence, Compliance and Persistence, Ghent, Belgium, .
Maslowska, E. H., Smit, E. G., & van den Putte, S. J. H. M. (2012). Is tailored advertising always effective? A comparison of Poland and the Netherlands.. Poster session presented at Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal, .
Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2012). Do all consumers appreciate tailored advertising? Comparing Poland and the Netherlands. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., & Smit, E. G. (2012). Ik heb duurzame kleding gekocht: Mag ik nu met de auto naar de supermarkt?. Abstract from Paper presented at the meeting of the Associatie van Sociaal Psychologische Onderzoekers, Utrecht, .
Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). How who, why, and which combine to drive what: An opinion leadership perspective on brand-related social media use.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
Muntinga, D. G., Moorman, M., & Smit, E. G. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. Paper presented at Paper presented at the meeting of the American Advertising Academy, Myrtle Beach, SC, USA, .
Smit, E. G., Voorveld, H. A. M., van Noort, G., & Roosendaal, A. (2012). Online behavioural advertising: Do we know how to cope?. 38. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, .
van Noort, G., Smit, E. G., van Doodewaard, J., van Tijn, S., & Voorveld, H. A. M. (2012). Fortune cookies? The effectiveness of the ‘cookie-icon’ as a warning for behavioural advertising.. 35-36. Abstract from Paper presented at the Amsterdam Privacy Conference, Amsterdam, .
van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2012). Effects of disclosing online behavioral advertising. Paper presented at Paper presented at the International Conference on Research in Advertising, European Advertising Academy, Stockholm, .
Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Tracking visual attention: the attracting and diverting power of magazine ad and context characteristics.
Boerman, S. C., Smit, E. G., & van Meurs, A. (2011). Visual Attention: The Interplay between Ad Characteristics and Context Factors.
Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Adherence as a lifetime effort; the value of tailored communication for chronic patients. The PPAB-typology.
Linn, A. J., van Dijk, L., Schouten, B. C., Smit, E. G., & van Weert, J. C. M. (2011). Communication recommendations reducing perceived barriers to adherence and promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference: "Engaging with Other Health Professions: Challenges and Perspectives", .
Linn, A. J., Vervloet, M., van Dijk, L., Smit, E. G., & van Weert, J. C. M. (2011). Effects of tailored Internet interventions on medication adherence: A systematic review of the literature.
Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting recall of information and treatment adherence in IBD patients..
Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & Dijk, L. (2011). Promoting treatment adherence in IBD patients. Abstract from 25th European Health Psychology Conference, Crete, 2011, .
Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A., & van Dijk, L. (2011). Promoting treatment adherence in IBD patients.
Maslowska, E. H., Smit, E. G., & van den Putte, B. (2011). Does "Dear John" Work?.
Maslowska, E. H., Smit, E. G., & van den Putte, S. J. H. M. (2011). Is Personalized Communication Superior? The Effectiveness of Personalization and the role of Consumers’ Characteristics. Paper presented at 2011 Asia-Pacific Conference of the Association for Consumer Research, .
Maslowska, E., Smit, E. G., & van den Putte, S. J. H. M. (2011). Is Personalized Communication Superior? Reviewing the Effectiveness of Personalization..
Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). Social brand bricks: the brand-side antecedents of brand-related social media use. Abstract from Paper presented at the annual convention of the Netherlands School of Communication Research, Enschede, The Netherlands, .
Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The bricks of social brands: brand characteristics eliciting brand-related social media use.. Abstract from Paper presented at the 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, .
Muntinga, D. G., Smit, E. G., & Moorman, M. (2011). The building blocks of social brands: Developing consumer-brand relationships in social media environments.. Abstract from Paper presented at the Second International Colloquium on Consumer-Brand Relationships, Winter Park, Florida, U.S.A., .
Tolboom, M., Bronner, F., & Smit, E. (2011). The potential danger of negative free publicity for the consumer-brand relationship. Paper presented at 10th International Conference on Research in Advertising (ICORIA), .
Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education.
Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands.
Boerman, S. C., Smit, E. G., & van Meurs, A. (2010). Eye-catching: which factors of a magazine advertisement and its context can attract and hold visual attention?. Abstract from Paper presented at International Conference on Research in Advertising (ICORIA), Madrid, .
Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). (2010, February). The Persuasiveness of Personalized Communication..
Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). (2010, June). "Dear John Is Not Enough." Investigating the Effects of Personalized E-mail Advertising.. Paper presented at ICORIA 2010: the 9th International Conference on Research in Advertising (ICORIA), .
Maslowska, E. H., Smit, E., & van den Putte, S. J. H. M. (2010). 2010, June-July). "Written Just for Me?!" The Persuasiveness of Personalized Communication and the Role of Consumer-Related Factors. Paper presented at European Conference of the Association for Consumers Research 2010, London, United Kingdom.
Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activitie.
Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, February). Introducing COBRAs: Exploring motivations for consumers’ online brand-related activities.
Muntinga, D. G., Moorman, M., & Smit, E. (2010). (2010, June). Brand-related social media use: Validating COBRA motivations.
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites..
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions.
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites.
Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study..
Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall..
Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Developing a Classification of Motivations for Consumer’s Online Brand-Related Activities..
Muntinga, D. G., Moorman, M., & Smit, E. G. (2009). Introducing COBRAs: A Holistic Exploration of Motivations for Brand-Related Social Media Use..
Smit, E. G., & York, D. K. D. (2009). Joined forces; An experiment on brand association transfer and co-branding..
Smit, E., van den Putte, B., van Veenendaal, D., & Maslowska, E. H. (2009). The alleged positive effect of customized communication.
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity.
Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek..
van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..
Schijns, J. M. C., & Smit, E. G. (2009). The shortcomings of online custom magazines; Why offline custom magazines will not be replaced..
Tolboom, M., Smit, E. G., & Bronner, F. (2008). The impact of different media on the development of strong consumer-brand relationships.
Smit, E., Voorveld, H., Murre, J., & Vandeberg, L. (2014). Cross-media advertising affects explicit but not implicit consumer memory. Advances in Consumer Research, 42, 815.
Segijn, C. M., Voorveld, H. A. M. & Smit, E. G. (2017). ASCoR Baschwitz Young Scholar Award.
Fransen, M., Verlegh, P. W. J., Kirmani, A. & Smit, E. G. (2016). The prize for International Journal of Advertising Best Paper of 2015.
van der Goot, M., Rozendaal, E., Ketelaar , P. & Smit, E. G. (2015). Top paper award for article Media generations and their advertising attitudes and avoidance: A six country comparison..
Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G. (2015). Top Student Paper Award for the paper: Signaling warmth: How brand warmth and symbolism affect online brand endorsements of non- and for-profits.
Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J. & Smit, E. G. (2015). Best Paper Award, Environmental Communication, ICA.
Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G. (2014). Best Student Paper Award for the paper: Why nonprofits are more liked: the effect of brand symbolism and warmth on consumers’ intention to like brand pages on facebook.
Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?.
Smit, E. G. (2011). "Adherence as a lifetime effort; The value of tailored communication for chronic patients".
Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".
Smit, E. G. (2012). Reviewing services., Journal of Advertising.
Smit, E. G. (2012). Reviewing services., International Journal of Advertising.
Smit, E. G. (2012). Reviewing services., Journal of Health Communication.
Smit, E. G. (2012). Member Privacy Authority DDMA, DDMA.
Smit, E. G. (2012). Member NWO Rubicon committee, NWO, The Hague.
Smit, E. G. (2012). Reviewing services., Internet Research.
Smit, E. G. (2011). Member Privacy Authority DDMA, DDMA.
Smit, E. G. (2011). Member NWO Rubicon committee, NWO, The Hague.
Smit, E. G. (2011). Reviewing services (academic journals): Internet Research, International Journal of Advertising, Journal of Advertising, Academic journals.
Smit, E. G. & Voorveld, H. A. M. (2011). Organiser, ICORIA, annual conference of EAA.
Smit, E. (01-10-2012). Interview. Lustrumboek SIRE 'Een steen in de vijver'. [Print]. Interview. Lustrumboek SIRE 'Een steen in de vijver'..
Smit, E. (16-06-2011). Goudzoekers [Television] VPRO. Goudzoekers.
Smit, E. G. (editor) (2011). International Journal of Advertising (Journal).
Bakker, G. (editor), Smit, E. G. (editor) & van den Boom, S. (editor) (2009). MarketingTribune (Journal).
Smit, E. G. (invited speaker) (30-9-2013). How personal can it get; The effectiveness of customized communication and coping with online behavioral advertising., Invited lecture at Northwestern University, Evanston, USA.
Smit, E. G. (speaker) (15-6-2012). Getting too close!?, Lecture CCCT UvA, Amsterdam.
Smit, E. G. (speaker) (30-5-2012). Coping with cookies: The consumer perspective., Presented at iLounge, Amsterdam, Amsterdam.
Smit, E. G. (speaker) (2-4-2012). Op de persoonlijke toer., Lecture Avicenna, Directiecolleges Leiderschap, Amersfoort.
Smit, E. G. (invited speaker) (23-12-2011). Media Onderzoek, EURIB Erasmus University, Rotterdam, Rotterdam.
Smit, E. G. (speaker) & van Meurs, L. (speaker) (28-4-2010). Eye Catching; Wat trekt de aandacht en wat leidt af?, Lezing: Intomart GfK Innovation Day, Utrecht.
Muntinga, D. G. (speaker), Moorman, M. (speaker) & Smit, E. G. (speaker) (2009). Motieven voor Merkgerelateerd Gebruik van Social Media., Presentation at the Media Utopia meeting of the Platform Media Adviesbureaus (PMA), Amsterdam, 2009.
Muntinga, D. G. (speaker), Moorman, M. (speaker) & Smit, E. G. (speaker) (2009). Exploring Motivations for Brand-Related Social Media Use, Presentation at the University of Amsterdam, Amsterdam, 2009.
Moorman, M. (speaker), Willemsen, L. M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2009). Causes and effects of program-involvement on commercial recall and in-program brand recall., Annual Conference American Advertising Association., Cincinnati, March 2009..
Smit, E. G. (speaker) (27-10-2009). Beeldvorming en Customer Media., Lezing in het kader van de Post HBO “Customer Media”, Zeist.
Smit, E. G. (speaker) (22-6-2009). Where practice meets science., Invited lecture at Smin, Amsterdam.
Smit, E. G. (speaker) (20-5-2009). Binding absolute voorwaarde voor rendement op lange termijn., Lezing en discussie ten behoeve van de “Founders meeting leerstoel Customer Media”, Heemstede.
Smit, E. G. (speaker) (12-1-2009). Branding and Brand Communication., Invited lecture at Alpen-Adria Universität Klagenfurt, Klagenfurt.
Smit, E. G. (speaker) & van Meurs, A. (speaker) (2003). Understanding 10 years of Ad Likeability, Etmaal van de Communicatiewetenschap, Nijmegen.
Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). Government communication, business communication and journalism: Differences of opinions on roles, methods and relationship, ICA, San Diego.
van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). Effectiveness of mixed media formats, ESOMAR Week of Audience Measurement, Los Angeles.
Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). The effects of program responses on the processing of commercials placed at various positions in the program and the block, ICA, presented at the Plenary Session, San Diego.
Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2003). The effects of program-involvement on commercial exposure and recall in a real-life setting, ICA, San Diego.
van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (17-6-2003). Audience reactions toward the intertwining of advertising and editiorial content, Second International Conference on Research in Advertising, Amsterdam.
Smit, E. G. (speaker) & van Meurs, A. (speaker) (16-6-2003). Understanding 10 years of Ad Likeability, 2nd International Advertising Conference, University of Amsterdam.
van Reijmersdal, E. A. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (26-5-2003). The intertwining of advertising and editorial content in magazines: Attention, appreciation and acceptation, EACR, Dublin.
Smit, E. G. (speaker), van den Berge, E. (speaker) & Franzen, G. (speaker) (2002). Brand peronality: The development of a Dutch brand personality scale, First International Conference on Research in Advertising, Copenhagen.
Cramer, K. V. B. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Corporate brand prominence in advertising: Identifying brand architecture use through content analysis, Paper presented at the First International Conference on Research in Advertising, Copenhagen, Denmark.
Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Audience reactions towards product placement: effects of viewer and program characteristics, First International Conference on Research in Advertising, Copenhagen.
Cramer, K. V. B. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Manging brand portfolios in the Dutch temping market: Strategies and determinants, Paper presented at the Mass Communication Association, Seoul, Korea.
Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Context considered: Program context effects on recall and appreciation of televion commercials, Annual NESCoR convention, Utrecht.
Moorman, M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2002). Context considered: Program context effects on recall and attention towards television, Mass Communication Division of the 52nd Annual Conference of the International Communication Association, Seoul, Korea.
van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
Smit, E. G. (organiser) & Voorveld, H. A. M. (organiser) (2012). Organizing Review proces ICORIA, annual conference of EAA. (organising a conference, workshop, ...).
Linn, A. J. (consultant), van Weert, J. C. M. (consultant), de Best, A. (consultant), Smit, E. G. (consultant) & van Dijk, L. (consultant) (2012). In gesprek over medicatiegebruik., Amsterdam School of Communication Research (ASCoR) (consultancy).
Moorman, M. (participant), Smit, E. G. (participant) & Neijens, P. C. (participant) (2001). Address at scientific meetings, Washington DC. Planning the impact: The effects of editorial context on processing women's magazine ads (participating in a conference, workshop, ...).
Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (2001). Paper presented at the European Advances in Consumer Research conference., Berlin. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. (participating in a conference, workshop, ...).
van der Lee, A. M. (participant) & Smit, E. G. (participant) (24-5-2001 - 28-5-2001). Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC. Advertising framed: An exploratory study of advertising frameworks in Financial Service Advertising. (participating in a conference, workshop, ...).
Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (24-5-2001 - 28-5-2001). Paper presented at the fifty-first annual conference of the International Communication Association., Washington DC. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real life setting. (participating in a conference, workshop, ...).
Moorman, M. (participant), Neijens, P. C. (participant) & Smit, E. G. (participant) (22-2-2001 - 23-2-2001). Paper presented at the VSOM/NESCoR conference 'Etmaal van de Communicatiewetenschap'., Amsterdam. EURO2000: A study on the influence of program-involvement on commercial selection and processing in a real-life setting. (participating in a conference, workshop, ...).
Smit, E. G. (participant) (4-12-2000). Organization of scientific meetings. Uw merk van A tot IMC (participating in a conference, workshop, ...).
Neijens, P. C. (participant) & Smit, E. G. (participant) (13-11-2000). Address at scientific meetings. Succesvolle mediastrategieen (participating in a conference, workshop, ...).
Smit, E. G. (participant) & Neijens, P. C. (participant) (21-9-2000). Address at scientific meetings, Brussels. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
Smit, E. G. (participant) & Neijens, P. C. (participant) (1-6-2000 - 5-6-2000). Address at scientific meetings, Acapulco, Mexico. Advertising as part of our daily media use: A comparison of four media (participating in a conference, workshop, ...).
Smit, E. G. (participant) & Neijens, P. C. (participant) (7-5-2000 - 9-5-2000). Address at scientific meetings. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
Smit, E. G. (participant) & Neijens, P. C. (participant) (7-5-2000 - 9-5-2000). Address at scientific meetings, Bal Harbour, Florida. New ways to measure media use amidst media abundance (participating in a conference, workshop, ...).
Smit, E. G. (participant) (23-3-2000 - 24-3-2000). Address at scientific meetings, Enschede. Door de bank genomen: reclame binnen het segment financiele dienstverlening in kaart gebracht (participating in a conference, workshop, ...).
Moorman, M. (participant), Smit, E. G. (participant) & Neijens, P. C. (participant) (23-3-2000 - 24-3-2000). Address at scientific meetings, Enschede. Effecten van Umfeld op de verwerking van advertenties in vrouwenbladen (participating in a conference, workshop, ...).
Smit, E. G. (participant) (21-2-2000). Address at scientific meetings, Amsterdam. Reclame: Informatie of behang? (participating in a conference, workshop, ...).

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