Source: https://www.pewinternet.org/2013/10/10/online-video-2013/
Timestamp: 2019-04-25 10:29:42+00:00

Document:
Upload a video to the internet so others can watch or download it—27% of adult internet users have done this.
Post videos to any website online that they, themselves, have taken or created—18% of adult internet users have done this.
Younger adult internet users are twice as likely to post and share videos online than their older counterparts. Fully 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online, compared with 18% of internet users age 50 and older. Online adults living in higher income households (annual income of $75,000 or more) are also particularly likely to post or share videos online when compared with those in households with annual incomes below $50,000.
Watch videos on a video-sharing site like YouTube or Vimeo —72% of adult internet users have done this.
Watch videos online, including on social network sites or using mobile apps—56% of adult internet users have done this.
Download video files onto a computer or cell phone so they can play them at any time they want—36% of adult internet users have done this.
Among all online adults, rates of online video watching are highest among those ages 18-49, as well as those with higher educational attainment and household incomes.
As we found in 2009, comedy and educational videos are among the most widely viewed video genres, with 57% of all online adults saying they watch comedy/humorous videos and 50% of online adults saying they watch educational videos.2 These two genres are now joined at the top of the list by how-to videos, watched by 56% of online adults, and music videos. Music videos showed the largest growth in viewership between 2009 and 2013, from 32% to 50% of all online adults now watching this type of video online.
Among adults who watch videos online, different genres appeal to different demographic groups. For instance, online video watchers age 18-29 are more likely than those age 50 and older to watch music videos (81% v. 39%), comedy videos (82% v. 61%), and animation videos (47% v. 20%). More male than female online video watchers view sports videos (49% v. 23%), political videos (40% v. 30%), and adult videos (25% v. 8%) online.
As noted above, 18% of online adults share videos online that they have recorded or created themselves. For this group, the most common subject matter is friends and family doing everyday things (58% post videos with this kind of content), followed closely by videos of themselves or others doing funny things (56%) and videos of events attended (54%).
In contrast, those who post their own videos online are less likely to post videos that have been intentionally staged, scripted or choreographed (just 23% do this) or educational or tutorial videos they have shot themselves (30% do this).
Among all video posters and uploaders, both those who post their own videos and those who post videos created by others, 35% say they have posted or shared a video online with the hope of it being seen by many people or “going viral.” That equates to 11% of all adult internet users. Just 5% of adults who post videos online say they have regretted a video they have posted in the past.
17% of adults who watch videos online do so using a mobile app.
These findings are from a nationally representative omnibus telephone survey of 1,003 adults conducted by Princeton Survey Research Associates International (PSRAI) from July 25 to July 28, 2013. Telephone interviews were conducted in English only, by landline (501) and cell phone (502, including 230 without a landline phone). Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.6 percentage points.

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