Source: https://plus1.wapstart.ru/?area=generalTerms
Timestamp: 2019-04-22 10:46:39+00:00

Document:
Общие условия | WapStart.Plus1 — Мобильная реклама. Реклама в мобильном интернете. Реклама в WAP.
1.12. Type of placement / dynamic allocation — Ads placement and showing on specific and/or different Ad Spaces alternately with the Ads of other Advertisers (dynamically), with frequency of display, calculated according to Parties terms of the placement.
1.26. The interpretation of concepts and terms are made in accordance with this document or interpretation of the common in Internet.
2.1. Please read this document carefully and periodically review it in future.
2.2. This document defines the General terms, conditions and requirements which are subject to mandatory application by the users of the Plus1 WapStart System.
2.4. The Partner assumes full responsibility for the security of his login and password and may not transfer this data to third parties.
2.5. Plus1 WapStart System Administration staff are not responsible and does not cover financial damages caused by unauthorized access by third parties to a personal account of the Partner.
2.6. In case of violation of regulations and/or requirements of the present document, a member of Plus1 WapStart System Administration staff has the right to suspend the display of advertisements on the Partner’s Ad Space and/or block Ad Campaign or access to Partner’s personal account.
2.7. In each specific case, issues of compliance with the conditions, requirements and rules, described in present document, are being resolved individually with a Partner, but System Administration of Plus1 WapStart system reserves the right to block any Ad Campaign, Ad Space and/or block access to personal account of the Partner without explanation, at any time.
2.8. System Administration of Plus1 WapStart System reserves the right change present document without coordination with Partners at any time.
2.9. The partners must regularly view their mailboxes (specified during registration) to receive messages from Client Support service for tracking changes of regulations and/or requirements of present document by themselves, and adhere to them.
2.10. Ad space and Ad campaigns are not allowed on the same account, please create separate accounts or request a special exception from your account manager.
2.11. For all questions relating to the provisions of present document, aspects of Advertising placement and adding an Ad Spaces, users Plus1 WapStart System can contact WapStart support team via email: clientsupport@co.wapstart.ru, or via phone: +7 (495) 223-06-14.
2.12. For all questions regarding ordering of Ads placement, Plus1 WapStart System users can contact the Sales Department via email: sales@co.wapstart.ru, or via phone: +7 (495) 223-06-14.
3.1.1. When adding an Internet resource to Plus1 WapStart System, its Owner ensures that he holds all the rights and authorities necessary for its use and carries a responsibility, that contents of the web resource is compliant to the legislation of Russian Federation and norms of the international law.
3.1.2. Ads impressions begins only after Plus1 Wapstart code is distributed on Internet resource by its Owner.
3.1.3. Each Internet resource are being added by its Owner via Plus1 WapStart System web interface after validation.
3.1.4. List of Domain names of Owner’s Internet resources which were rejected and/or connected to the Plus1 WapStart System, are listed in the Owner's account.
3.1.5. The Owner of an Internet resource places Plus1 WapStart code on Ad Spaces with compliance to the conditions and technical requirements mentioned on Plus1 website, and responsible for its functionality, operability and correct hardware-software interaction with Plus1 WapStart System.
3.1.6. Owner can add mobile applications in Plus1 WapStart System only in case if he will provide the actual link to download page of the application in one of the official stores, such as Amazon AppStore, GetJar, Mobango, Opera Mobile Store, Samsung Apps, SlideME, Yandex Store, Windows Marketplace, Google Play and Apple App Store.
3.1.7.1. Use Plus1 WapStart code by methods which are not described in present document, including modifying the software module in any way.
3.1.7.2. Change the Advertising and hyperlinks mentioned in the Ads, change of user`s redirect which is set up in Ad, replace or prevent user`s access to the pages, to which the Ads lead.
3.1.7.3. Distribute Plus1 Wapstart code and transmit it to third parties.
3.1.7.4. Remove, edit and turn off the Ads, except for the cases specified in present document.
3.1.7.5. Apply to Advertising filters do not modify the order, type and other characteristics of display Advertising on the advertising spaces.
3.1.7.6. Generate queries directly or indirectly and click on ads manually (by Owner or by means of third parties) and/or use any software and hardware which do reproduce the impressions and clicks in automatic ways (clickers, agents, bots, etc).
3.2.1.1. Be registered in the Internet for at least 3 months before the date of submitting a request for moderation in Plus1 Wapstart System.
3.2.1.2. Contain thematic content. Resources without semantic content are treated as sites created solely to serve ads and rejected by moderator.
3.2.1.3. Contain Wapstart Plus1 code.
3.2.1.4. Correctly open in all modern mobile browsers and on all modern mobile devices, including devices with screen size from 3.5 inches.
3.3.1. The owner of an Ad Space added to Plus1 WapStart System, is being paid a remuneration in the amount of 50% (fifty) percent of the total cost of Advertising available on this Ad Space.
3.3.2. The remuneration of the Owner and all calculations are made in Russian rubles.
3.3.3. The total cost of Ads, served on the Internet resource is being calculated according to statistics of Plus1 WapStart System and based on: CTR and/or CPM and the number of clicks/ impressions / committed actions, if other financial terms are not agreed by the parties.
3.3.4. The value added tax is already included in general cost of Ads, in the amount, specified by the legislation of the Russian Federation at the time of Ads placement, additional charges which, up to thirty percent of the minimum cost per click/Advertising and VAT.
3.3.5. The value of remuneration, calculated on the basis of Plus1 WapStart System statistics, is recognized by the parties to be paid to the Owner of an Internet resource, within 30 (thirty) calendar days after the end of the reporting period.
3.3.6. If the amount of remuneration payable to Owner in the reporting period is less than 500 (five hundred) rubles, the transfer of funds is made in the next periods, when the total amount payable exceeds 500 rub amount.
3.3.7. The Owner of an Internet resource is solely responsible for paying all taxes with funds earned in Plus1 WapStart System.
3.3.8. In case if System Administration detects the violation of the rules and requirements for Advertising made by Ad Space Owner, including fraud clicks, unfair increase of impressions/transitions, multiple transitions of the same visitor, the amount calculated in statistics Ad Space statistics, is not being paid until all validations, and then reviewed in accordance with volume of violations.
3.3.10. Ad Space may be disconnected from the Plus1 WapStart System due to the inconsistency to requirements, specified in this document, in case of low efficiency of Ads serving and in case of claims/complaints receipt from advertisers or other third parties regarding mismatch between the content of the Ad Space to legislation of Russian Federation and/or international law.
4.1.1. Advertisers are free to choose contents, text, format, pictures, graphics, videos and other information by themselves.
4.1.2. Such steps of creating an Ad as preparation, modifying, saving, serving setup and management in Plus1 WapStart System could be done independently or with help of Customer Support team via email: clientsupport@co.wapstart.ru.
Additional contact details could be found on the Plus1 website: https://plus1.wapstart.ru.
Targeting (by ad spaces verticals, cell operators, platforms, devices manufacturers, GEO etc).
4.1.4. Ad Campaign launches in Plus1 WapStart System only after validation for compliance with terms and condition of present document and availability of needful amount of cash on the of the user`s account balance, unless other extended terms are agreed.
Statistics based on impressions, clicks, CTR, devices, operators, Ad Spaces, geography — with a delay of up to 2 hours.
Log of actions (event log), done via Plus1 WapStart System web-interface in the field of Ad Campaign management (including changing the status of placement, graphics, text, etc) — with a delay of up to 24 hours.
4.1.6. In case of bid change or Ad campaign stop, changes takes effect immediately after saving corresponding settings in the Plus1 Wapstart System web interface.
4.1.7. Targeting of Ad Campaigns on specific cellular operators are allowed only when the advertising campaign belongs „Paid subscription“ category (subject to the requirements of paragrapg 4.6.3 of this document), or when the cellular operator launches an Ad Campaign by himself.
Step of bid change = 0.1 RUR.
Step of bid (cost) change in Plus1 Wapstart System web interface = 0.25 RUR.
4.2.3. VAT tax are being included in all the prices, specified in Plus1 Wapstart System.
Bid / Budget / Daily budget / Type of funds spend.
To raise the effectiveness of an ad cmpaign, Plus1 Wapstart system counts recommended bid, which is being calculated on basis of overall system data for the past 7 days: audition, daily impressions, daily clicks, avaerge bid. Recommended bid information is being provided as a background information only and it's actual only in moment of recieving it.
Image (less than 72 DPI) + URL.
Size: 310×50px less than 100 KB; 320×416px less than 100 KB.
Video (streaming media with size less or equal 1 Mb for 30 seconds of video.
Available FPS (frames per seconds): 15, 25 or 30 FPS, bitrate: 200—250kbps.
4.3.5. Other formats supported by Plus1 WapStart System and/or pre-agreed by the parties.
Text banner / Graphic banner / Rich media banner.
Partners may place not much then 3 Wapstart ad blocks on 1 Ad Space.
4.4.4. Change of bid setting (CPC/CPM) and conditions of placement (targeting options) makes a direct impact on impressions frequency.
4.4.5. If advertisements are placed at the CPM, the frequency of impressions depends only on the magnitude of the bid (cost per click).
4.4.6. If Advertiser sets a daily limit on impressions quantity, Ads are being maximally distributed by Plus1 WapStart System on the Ad Spaces throughout the day, and Advertiser may choose the fastest or gradual placement Ads during the day.
4.4.7. Advertiser may set automatic or manual launch of Ad Campaign, after creating it.
4.5.1. Advertisements and/or its component parts must comply with the requirements of the current legislation of Russian Federation.
4.5.2. Ad link (URL) used in creative should match the theme of the advertisement and work correctly.
4.5.3. It is not allowed to use IP addresses instead of domain names in Plus1 Wapstart Ad links.
4.5.4. The text of the advertisement should be composed on Russian.
4.5.5. It is possible to use text in a foreign language along with the Russian text in Ads only if this text is identical to the text in Russian in its content and technical meaning.
4.5.6. In case if the Internet resource, to which Ad link leads, is being displayed in language different from the language of the advertisement, it is mandatory to have a corresponding notification about those discrepancies in the Ad text or banner.
4.5.7. Ads should match the contents of the Internet resource to which the link leads.
4.5.8. If Ad contains any information about discounts, the Ad link should lead to the page of an Internet resource, where this discount is explicitly specified.
4.5.9. Link from Ad containing information about some news article should lead to the page of an Internet resource, where this article is published.
The text of the Ad should comply with the meaning of the article title content.
4.5.10. If Ad uses the superlative degree of adjectives and/or provides information about the benefits of the advertised product between this product and goods available on market, the link should lead to a page of an Internet resource, which proves this information with conclusions of third parties.
4.5.11. Changing the ad and/or any portion of it is not allowed after campaign launch without notifying Client Support Department by email: clientsupport@co.wapstart.ru. Violation of this requirement gives Plus1 WapStart System administration right to block Aв Сampaign and restrict access of Partner to the account. Financial funds, remaining at the time of the violation on Partners account in Plus1 WapStart System, will not be reimbursed.
4.5.12. In case if Plus1 Wapstart system administration will suspect violation of even one of listed conditions within the audit of ad creatives and links, Plus1 WapStart system administration have right to decline/block ad creative without any explanations and notifications.
Absence of idea who is the source of the information which contains in the advertisement.
Have redirect links (except redirect to meters conversion), „short“ links (for example, goo.gl/123 which deliberately hides the landing page address).
4.5.15.1. Internet resources, the content of which does not comply with the requirements of the current legislation of Russian Federation.
4.5.15.8. Internet resources which incorrectly opens in all mobile browsers and contain errors of scripts and/or programs.
Please note that the list is partially incomplete and may change.
4.6.1.1. Goods (works, services) production and (or) the implementation of which is prohibited by the legislation of the Russian Federation and international law.
Copies of registration documents, certificates, licenses, etc, should be provided to Wapstart legal prior to creation of an Ad campaign.
4.6.1.6. Tobacco, tobacco products and Smoking accessories, including pipes, hookahs, cigarette papers, lighters.
4.6.1.7. Weapons. The List of places where advertising of weapons is allowed contains in Art. 26 of the Federal law „Regarding advertising“ and Internet is not mentioned in this list.
4.6.1.8. Gambling. The List of places where advertising gambling is allowed contains in Art. 27 of the Federal law „Regarding advertising“ and Internet is not mentioned in this list.
4.6.1.9. Alcoholic beverages (in accordance with subparagraph 8 of paragraph 2 of Art. 21 of the Federal law „Regarding advertising“, advertising of alcoholic beverages should not be placed on Internet resources).
4.6.2.1. Advertising of information products is allowed, but only when age rating of this information products is specified in Ad creative (Part 10.1. of Art. 5 of the Federal law „Regarding advertising“), according to the following rating of age: 0+; 6+; 12+; 16+; 18+.
4.6.2.2. Categories advertising information products may be specified in any way.
Concert programs on TV and radio (excluding ads for specific TV or radio channels itself, without mentioning of a specific event).
4.6.2.4. When creating and placing Ads for information products, the Advertiser specifies the category of the advertised information products by himself, if the parties have not agreed otherwise.
4.6.2.5. Ads for information products may be rejected by the moderator if the age category of information products is not specified until Advertiser will not indicate and specify it in Ad(s).
4.6.3.6. If the cost of the paid service/subscriptions services varies depending on some factors, then the upper limit of cost value must be specified in the Ad (i.e. the maximum amount that can be charged to user).
4.6.3.7. If ad creative contains paid subscriptions (paid services or accesses), than operators targeting is allowed (if agreed with Plus1 Wapstart system administration).
4.6.4.1. Information about the cost of the service must accurately match to the value that is charged to the user.
4.6.4.2. The content of advertising materials used to promote lotteries and motivation events, is being regulated by Art. 9 and 27 of the Federal law „Regarding advertising“.
4.6.4.3. To conduct a lottery, a corresponding permission should be granted to the organizer (Federal Law #138 „Regarding lotteries“).
4.6.4.4. Permission for a conduct of lottery must be submitted to Wapstart prior to launch of corresponding Ad campaign.
4.6.5.1. The content of the advertising materials used for the advertising of medicines, medical products and services, is regulated by Article 24 of the Federal law „Regarding advertising“.
4.6.5.2. Conducting medical practice is a subject to mandatory licensing (paragraph 46 of part 1 of Art. 12 of the Federal Law No. 99 dated 04.05.2011 „Regarding licensing certain types of activities“, and the Decree of the Russian Federation Government dated 16.04.2012 No. 291 „Regarding licensing of medical practice (excluding specified activities carried out by medical organizations and other organizations within the private health care system on the territory of the innovation center „SKOLKOVO“).
4.6.5.3. Medicines are introduced into civil circulation on the territory of the Russian Federation, only if they are registered with the relevant authorized instances (Art. 13 of the Federal Law dated 12.04.2010 No. 61 „Regarding circulation of medicines“).
When creating and placing Ads for medicine, the Advertiser should specify those warnings by himself.
4.6.6.1. The content of the advertising materials used for the advertising of dietary supplements, is regulated by Art. 25 of the Federal law „Regarding advertising“.
4.6.6.2. Biologically active additives must undergo the procedure of state registration (Federal Law dated 02.01.2000 No. 29 „On quality and safety of food products“).
4.6.6.3. Advertising of supplements is not allowed without registration certificate (Art. 7 of the Federal law „Regarding advertising“).
4.6.7.1. The content of the advertising materials used for advertising of baby food is regulated by Art. 25 of the Federal law „Regarding advertising“.
4.6.7.2. Baby food is a subject to obligatory certification. Baby food advertising is not allowed without a Certificate of conformity (article 7 of the Federal law „On advertising“).
Raising funds in the equity construction.
4.6.8.2. Advertising of the activities listed above is not permitted if the Advertiser does not have an appropriate license, in compliance with Art. 7 of the Federal law „Regarding advertising“.
4.6.9.1. The content of the advertising materials used for advertising of securities is regulated by Art. 29 of the Federal law „Regarding advertising“.
4.6.10.1. If the Internet resource, the link with advertisements, written in language different from the language of the advertisement, information about this should be necessarily specified in the text of the advertisement.
4.6.10.2. Remote sale of goods is the sale of goods, made under the retail-purchase contract which is based on a buyer familiarization with the proposed seller`s description of the goods via catalogues, brochures, booklets, photos, by means of communication, or other methods, excluding the possibility of direct familiarize of buyer with the goods or a sample of the goods under mentioned contract (Paragraph 2 of the Remote Sales Rules, under the Resolution of Russian Federation Government dated 27.07.2007, No. 612).
4.6.10.3. The content of the advertising material for sales made remotely is regulated by Art. 8 of the Federal law „Regarding advertising“s.
4.6.10.4. If you advertise goods which are being sold remotely, you must specify the following seller’s data on the Web resource the Ad links to: name, address and state registration number of the legal person; name, last name and registration number of the entry on the state registration of a physical person as an individual entrepreneur.
4.6.10.5. Please note: Remote sale is prohibited for products, a free implementation of which is prohibited or restricted by the legislation of Russian Federation.

References: Art. 26
 Art. 27
 Art. 21
 Art. 5
 Art. 9
 Art. 12
 Art. 25
 Art. 25
 Art. 7
 Art. 29
 Art. 8