Source: https://www.bressner.de/en/disclaimer-privacy-policy/
Timestamp: 2019-04-20 19:08:53+00:00

Document:
In the following statement we would like to let you know about how your personal data is used while browsing our website. Personal data is defined by any data that identifies you in person (e.g., name, address).
Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bressner Technology GmbH, Industriestr. 52, 82194 Gröbenzell.
To ensure compliance with data protection regulations, the person in charge has appointed a data protection officer. You may contact the responsible person by using the following e-mail address: datenschutz@bressner.de.
For security reasons and to protect the transmission of personal data and other confidential contents (for example, orders or inquiries to the person responsible), this website uses an SSL / TLS encryption. You can recognize an encrypted connection by the string “https: //” and the lock icon in your browser bar.
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. In individual cases, however, we reserve the right to check the log files retrospectively, should there be concrete indications for illegal use.
Personal information is collected when contacting us through the contact forms, for requesting a callback or the preparation of a quote. Each contact form unequivocally states which kind of data is collected for using it. We use the data collected in this way exclusively to fulfill your respective concerns and only save them in the context of the associated technical administration. The legal base for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR.
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. For the transmission of the newsletter only the indication of your E-Mail address is necessary. The provision of additional data is voluntary and only being used so that we can address you personally. For sending the newsletter, we use the so-called single opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter.
By clicking on the newsletter checkbox and the subsequent sending of the web form, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. f GDPR. When registering for the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter, or by sending a message to the responsible person. After cancellation, your e-mail address will be deleted immediately in our newsletter distribution, as far as you have not expressly consented to a further use of your data or we reserve the right to further data usage, which is permitted by law and about which we inform you in this statement.
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f GDPR, or according to § 7 subpar. 3 UWG. This does not apply if you have initially objected to the use of your e-mail address for this purpose. You are also entitled to object to the use of your e-mail address for the aforementioned purpose of advertising at any time with effect for the future by notifying the person named at the beginning. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
Based on our legitimate interest in personalized direct mail, we reserve the right to choose your first and last name, postal address and, if applicable, your title, academic degree, year of birth and your professional, branch or business name pursuant to Art. 6 para. 1 lit. f GDPR to store and use for sending interesting offers and information about our products by mail.
We adhere to the principles of data avoidance and data economy. Therefore, we only store your personal data for as long as is necessary to achieve the respective purposes mentioned here or as provided by the various storage periods provided for by law. After discontinuation of the respective purpose or expiration of these deadlines, the corresponding data will be routinely and in accordance with the statutory provisions blocked or deleted.
In some cases, cookies are used to simplify the ordering process by storing settings (for example, remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal cookies are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPReither for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
We may work with advertising partners to help us make our web site more interesting to you. For this purpose, in case you visit our website, cookies from partner companies are stored on your hard disk (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.
This website uses Google Analytics, a web analytics service provided by Google Inc. (following: Google). Google Analytics uses so-called “cookies”, ie text files that are stored on your computer and that allow an analysis of your website use. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all functions of this website in full. In addition, you may prevent the Google’s data collection generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by downloading the browser plug-in available under the following link and install: browser add-on to deactivate Google Analytics.
The call of script libraries or font libraries automatically triggers a connection to the operator of the library. In theory it is possible – but currently also unclear whether and if so for what purposes – that operators of such libraries collect data.
(https://adssettings.google.com/u/0/authenticated?hl=en-GB) download and install the browser plug-in available under DoubleClick Deactivation Extension. Alternatively, you can disable the Doubleclick cookies on the Digital Advertising Alliance website under the following link (https://optout.aboutads.info/?c=2#!/).
This website also uses the Google AdWords online advertising program and, as part of Google AdWords, Google LLC Conversion Tracking, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more attractive to you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers’ websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising according to. Art. 6 para. 1 lit. f GDPR.
– Right of access according to Art. 15 GDPR: In particular, you have a right to know about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been disclosed or will be planned storage duration or the criteria for determining the storage duration.
– Right for feedback in accordance with Art. 19 GDPR: If you have the right to rectify, delete or limit the processing to the person responsible, he / she is obliged to rectify or delete the data to all recipients to whom the personal data relating to you have been disclosed or limitation of processing, unless proving to be impossible or disproportionate. You have the right to be informed about these recipients.

References: Art. 6
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 § 7
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 Art. 15
 Art. 19