Source: https://www.brita.co.uk/privacy-policy
Timestamp: 2019-04-24 14:12:42+00:00

Document:
Registration data: You can register your product with us. When you open an online customer account with us, you can permanently store your name, postal address, email address, telephone/mobile number (optional) and country there.
Order data: When you order items from our online shop or by telephone, the content data entered by you and about you is processed (such as the information from your order, delivery and billing address, telephone number, email address, payment methods, delivery arrangements, order information, and in the case of professional consumers also the company name and SAP customer number). In the online shop we also collect information about the time, scope and, if applicable, the location of your order.
Other content data: When you use other services or functions on our website, such as when using forms, competitions or when you register to receive newsletters, content data entered by you and about you is processed, together with the information you provide.
Usage data: We set up usage profiles about your use of our website using a pseudonym, which we use to track how our website is used. In addition, your click behaviour when you receive newsletters is evaluated and stored in user profiles; this data is not combined with the pseudonymised usage profiles described in the sentence above or with your customer account.
If you register the product you have purchased, then we collect and use your data in order to record the benefits granted to you with product registration (e.g. extended guarantee, shipment of spare parts).
When you also register for a personal customer account, we process the registration data to set up and manage your customer account and to process future orders. As a registered customer you have access to your personal online customer account (via your email address and a password chosen by you) in which you can view your order history as well as store and amend your personal settings (e.g. setting for the password, newsletter, billing and delivery).
The legal basis for the processing is our legitimate interest under Art. 6, para. 1 (f) of the GDPR to provide the service “Product registration” described above or “Customer account” for you, or perform a user contract with you (Art. 6, para. 1 (b) of the GDPR).
You can also object to the processing of your data on the basis of Art. 6, para. 1 (f) of the GDPR (under Art. 21, para. 1 of the GDPR). In principle. we may then demonstrate compelling legitimate grounds for the processing in order to continue it. We will not do so for the use of a customer account, however, and the following applies: The customer account must then be deleted and is no longer available to you.
This data is deleted if the registration on our website is cancelled or modified, or if the customer account is terminated. If it is not possible to delete it for legal reasons, the data concerned is then blocked instead. Please note that we may store the data about the orders that can be viewed in your customer account for a longer period (see 2.2).
We process your order data for the processing of your order and for the delivery of the items ordered.
The legal basis for the processing is the conclusion and fulfilment of the purchase contract for the items ordered, Art. 6, para. 1 (b) of the GDPR.
This data is deleted if it is no longer required for performance of the contract (including customer service and warranties), unless we are obliged to store it by law, e.g. due to duties of retention under commercial or tax law.
When you contact us with an enquiry using a contact form, by email or a service telephone, we process the information you provided therein to answer you enquiry and, when you use the online contact form the IP address and date/time of the enquiry, to prevent the misuse of the contact form.
The legal basis for processing is our legitimate interest under Art. 6, para. 1 (f) of the GDPR to provide you with the “Enquiries” service described above. If the intention of your enquiry is to initiate or process a contract (including customer service and warranties), the additional legal basis for processing is Art. 6, para. 1 (b) of the GDPR.
If you enter one of our competitions, then we use your details in order to carry out the competition, in particular also to inform entrants about a win and, where applicable, send a prize.
The legal basis for processing is your consent given when entering the competition (Art. 6, para. 1 (a) of the GDPR). Your data is deleted when the respective competition ends and the prizes are distributed. Any further use of your data for other purposes, e.g. advertising only occurs if you have given your explicit consent for this.
We would also like to use your personal data and/or any anonymous statistical information created from it in order to inform you about our products and services with regard to water dispensers, water filters and accessories (“BRITA Products and Services”), and to send you offers and special promotions (advertising), or to improve our offers and services (product improvements, customer analyses).
Here we use anonymised or aggregated data obtained using analytical tools to track the surfing behaviour of every visitor and thereby improve the design of our website and our range of products in general. You can find details about these analytical tools in section 4.
You can subscribe to a free newsletter on our website. Here the data collected at registration is processed (the data shown as compulsory fields is absolutely essential to receive the newsletters; data identified as voluntary is only used to make contact with you more personal and for the selection of the information displayed).
We will contact you by email or messenger service with information, offers and beneficial promotions for BRITA products and services customised to you personally and your interests or use based on your respective express consent, or – if you buy similar items or services from us and store your email address in so doing – also without any separate consent.
We will only contact you by telephone with information, offers and beneficial promotions for BRITA products and services customised to you personally and your interests or use with your explicit consent. We also inform our professional consumers (BRITA professionals) by phone about our BRITA products and services if we can legitimately presume their consent to this.
We will also contact you by written advertising sent by post without consent where necessary in the extent permissible by law for our services.
You can also send us some of your information voluntarily within the scope of lead ads (request forms, such as on Facebook, Instagram or LinkedIn).
You may object in full or in part at any time to the creation of pseudonymised data, the use of your personal data for purposes of advertising and product development, and to being contacted in a specific form as a result, or where applicable, withdraw any consent given. Please use the relevant functions provided for you (e.g. the unsubscribe function in your personal customer account) or send a communication to that effect in writing (keyword: data protection) or by email to the contact addresses stated under section 8.
The legal basis for processing is your consent (Art. 6, para. 1 (a) of the GDPR) and our legitimate interests (Art. 6, para. 1 (f) of the GDPR), where applicable in conjunction with Section 7, para. 3 of the Unfair Competition Act (Gesetz gegen den unlauteren Wettbewerb - UWG).
We will delete this data following your objection or the withdrawal of any consents given or otherwise no later than the end of its use, or we will only store it in aggregated, anonymised form. Where necessary, we will store the fact of your objection to prevent you from being contacted again.
If you rate our products on the platform of our external service provider Bazaarvoice Inc., we process the information you provide there (e-mail address, name) for evaluation of the reviews as well as the IP address and date / time of the evaluation to avoid abuse of the review service.
The legal basis for the processing is your consent given in the submission of the review, Art. 6, para. 1 (f) of the GDPR.
Your data will be deleted when it is no longer required or when you revoke your consent to your data being stored.
service providers for the practical implementation of advertising and marketing, e.g. call centres for telephone contact, printers and letter shops for shipment by post (also including the shipment of analytical test-strips for water hardness), service providers for sending emails.
In order to process your orders, we share payment information with payment service providers that carry out the payments processes associated with the orders. These particularly include PayPal, PayOn and Elavon. The legal basis for sharing the data is performance of the contract with you, Art. 6, para. 1 (b) of the GDPR.
Some accounts are managed for accounting purposes by companies affiliated to BRITA GmbH (Brita Group companies) as defined in Section 15 of the German Stock Corporation Act (Aktiengesetz - AktG). The legal basis for sharing data is our legitimate interest in sharing customer data within a corporate group for administrative purposes, Art. 6, para. 1 (f) of the GDPR.
When you send us an enquiry, we may transfer your contact data to a BRITA Group company based in your country or a distributor appointed to sell our products for us if they are better able to help you with your concerns based on the actual circumstances (e.g. language knowledge, specialisation in a specific product). The legal basis for the data transfer is our legitimate interest in making our sales process as efficient as possible for the benefit of the customer, Art. 6 (1) f) GDPR.
We share your address with logistics service providers for shipment purposes. The legal basis for processing is the conclusion and fulfilment of the purchase contract for the items ordered, Art. 6, para. 1 (b) of the GDPR.
To make our website as user-friendly as possible and to increase the relevance of our advertising for visitors to our website, we and our partners use so-called “cookies”. Cookies are small data files that are placed on the visitor's device. They allow us to provide information over a certain period and identify the visitor's computer. This also takes place in part by using so-called tracking pixels that are not placed on a visitor's hard drive, but may be helpful in identifying the computer in the same way as with a cookie. The term “cookie” below includes both cookies in the technical sense as well as tracking pixels and similar technical methods.
Analytical cookies collect information about how visitors use a website overall, for example which pages they access most often and whether they receive error messages from websites. These cookies do not collect data that could identify their visitors. Data collected with these cookies is not combined with other information about our visitors. All information collected with the help of these cookies is used exclusively to understand and improve the functionality and service on the website. For the analysis of our website we use Google Analytics, a web analysis service of Google Inc. The information about your use of this website generated by the use of Google Analytics is usually transferred to a Google server in the USA and stored there. If IP anonymisation is activated on this website, however, then your IP address is first abbreviated by Google within European Union member states or in other countries that are party to the Agreement on the European Economic Area. Google will use this information to analyse your use of the website in order to compile reports about website activities for the website operators and to provide further services associated with website and Internet usage. Google will also transfer this data to third parties where this is required by law or if third parties process this data on behalf of Google.
Furthermore, we use phone call conversion tracking to identify and measure calls from our website (including the mobile website) and from our call-only ads or call extensions used in our ads. In this context, the telephone numbers provided on our (mobile) website or in our ads may be so-called call tracking numbers. When such a call tracking number is called, information about the start time, end time, status (missed or received), duration, caller area code and call type is collected. In no case the storage of call contents takes place. Also, we do not combine the data with other information about the caller. We use the data exclusively for the purpose of determining the number of calls per online marketing channel to measure the efficacy of an advertising campaign. They will not be used for any other purpose and will not be passed on to third parties.
You can totally deactivate the analytical, targeting and advertising cookies conveniently in our cookie settings. Alternatively, you can also deactivate individual cookies using the links in the table above (objection options). Finally, you can also prohibit the use of any cookies by adjusting the settings for cookies in your browser accordingly. Nonetheless, we would point out that in this case it would inhibit the functionality of our website if technically essential cookies are also blocked.
If you have any questions on the processing of your personal data by BRITA GmbH, we will be happy to provide you with information about personal data stored about you at any time free of charge (Art. 15 of the GDPR).
You have a right to object to the processing of your data for direct marketing at any time (cf. also section 2.5, Art. 21 para. 2 and 3 of the GDPR).
You have a right to object due to processing based on a legitimate interest; in this case, we may demonstrate our compelling legitimate grounds (Art. 21, para. 1 of the GDPR). We have referred above to when this right exists (see section 2).

References: Art. 6
 Art. 6
 Art. 21
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 21