Source: https://www.nintendo.co.uk/Legal/Website-Privacy-Policy/Website-Privacy-Policy-637785.html
Timestamp: 2019-04-24 10:48:24+00:00

Document:
Nintendo is the controller within the meaning of the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 – “GDPR”).
Nintendo respects the privacy rights of its online visitors and recognises the importance of protecting their personal data.
Certain information is transmitted to Nintendo’s servers by the Internet browser of each online visitor when they access the website, including the date and time of access, the name of the requested file, the referral webpage, the status (e.g. transaction completed), the Web browser and operating system used, the IP address of the device and the size of transmitted data.
1.1 Nintendo uses this information in order to set up the connection of your device with Nintendo servers and to enable you to use the website. The legal basis for this processing is the provision of the service you have requested (Art. 6 para. 1 (b) GDPR).
1.2 The information is further stored in connection logs for a limited period of time for the purpose of ensuring the security and proper functioning of the website, including the prevention of hacking attacks to our systems. The legal basis for this processing is Art. 6 para.
1.3 Nintendo may also use the information for statistical purposes in an anonymized form.
Nintendo may place cookies on its website. Cookies are small files downloaded to your device. Cookies help us to ensure the safety and smooth functionality of our website (security cookies and session cookies; see below) and to collect information about the products our online visitors are interested in, as well as the navigation they choose through our website, in order to make our online offers more attractive for our users (tracking cookies; see below).
You can disable cookies or set your browser to alert you when cookies are being sent. However, if you do disable cookies, you may not be able to use all functions of this website. Additionally you have the option to deactivate only tracking cookies. See below for more information.
Nintendo uses security and session cookies that are necessary to provide you with the services you have requested. For example, Nintendo uses session cookies to store your selections whilst you navigate through to different pages. The legal basis for using security and sessions cookies is the provision of the service you have requested (Art. 6 para. 1 (b) GDPR).
We use our own tracking cookies on our website to help us learn how we can serve our customers as best we can. These tracking cookies enable us to monitor how long you stay on a page, for example, or which pages you visit exactly. The legal basis for using our own tracking cookies is Art 6 para. 1 (f) GDPR. The legitimate interest Nintendo pursues is the improvement and optimization of the website for the benefit of the website visitors.
You have the right to object, on grounds relating to your particular situation, at any time to such processing. To exercise this right you may at any time deactivate the use of tracking cookies in the tracking cookies settings below.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on visitors' computers, to help Nintendo analyse how visitors use the website. The information generated by the cookie about the visitors' use of the website will generally be transmitted to and stored by Google on servers in the United States.
On this website, IP anonymisation has been activated. The IP addresses of Google users from European Union member states, or from other states contracting to the Agreement on the European Economic Area, will be shortened. Only in exceptional cases will a complete IP address be transferred to a Google server in the United States and shortened there. On behalf of Nintendo, Google will use this information for the purpose of evaluating the website for Nintendo, in order to compile reports on website activity, and to provide other services relating to website activity and internet usage for Nintendo.
Users can prevent the collection of data about their use of the website (including their IP address) generated by the cookie, and the processing of data by Google, by downloading and installing the browser plug-in through the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
The legal basis for using Google Analytics and for analysing usage of the website is Art. 6 para. 1 (f) GDPR. The legitimate interest Nintendo pursues is the improvement and optimization of the website for the benefit of the website visitor.
You have the right to object, on grounds relating to your particular situation, at any time to such processing. To exercise this right you may at any time download and install the aforementioned browser plug-in or you may at any time deactivate the use of tracking cookies in the tracking cookies settings below.
This website uses the Google Remarketing technology which is a service from Google. Advertisements can be presented within the advertising network of Google based on content which has previously been accessed on websites within the Google advertising network by visitors that are also using the Google Remarketing feature. In particular, based on your prior use of this website we use Google Remarketing to target our ads to you when you visit other websites, e.g. sites in Google’s content network. You can disable this feature by making the appropriate settings under http://www.google.com/settings/ads.
The legal basis for using Google Remarketing is Art. 6 para. 1 (f) GDPR. Nintendo has a legitimate interest in such marketing purposes as it helps placing advertisements that have an increased relevance.
You have the right to object at any time to the use of your information for such remarketing purposes. To exercise this right you can disable this feature by making the appropriate settings under https://www.google.com/settings/ads or you may at any time deactivate the use of tracking cookies in the tracking cookies settings below.
Users can prevent the collection of data through the DoubleClick cookie and the processing of related data by Google by downloading and installing the DoubleClick browser plug-in through the following link: https://www.google.com/settings/ads/plugin.
Alternatively, users can deactivate the DoubleClick cookies on the following website: https://www.google.com/settings/ads.
The legal basis for using DoubleClick cookie is Art. 6 para. 1 (f) GDPR. Nintendo has a legit-imate interest in such marketing purposes as it helps placing advertisements that have an in-creased relevance.
You have the right to object at any time to the use of your information for such re-marketing purposes. To exercise this right you may at any time download and install the aforementioned browser plug-in, deactivate the DoubleClick cookies on the aforementioned website or you may at any time deactivate the use of tracking cookies in the tracking cookies settings below.
The Facebook Tracking Pixel with the remarketing function “Custom Audience” is used on this website. The Facebook Tracking Pixel is operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
The legal basis for using the Facebook Tracking Pixel is Art. 6 para. 1 (f) GDPR. Nintendo has a legitimate interest in such marketing purposes as it helps placing advertisements that have an increased relevance.
You have the right to object at any time to the use of your information for such remarketing purposes. You can disable the Facebook Tracking Pixel in your Facebook account settings or in the tracking cookies settings below at any time.
This website uses web analysis services by Hotjar Ltd., Level 2, St. Julians Business Centre, 3 Elia Zammit Street, St. Julians STJ 1000, Malta (“Hotjar”).
Hotjar allows the tracking of activities on this website in the form of so-called Heatmaps. By using the Heatmaps service by Hotjar, Nintendo can see, for example, how far users scroll, how users move through this website, which links users click and how often users click the links.
This website also uses the Recordings function offered by Hotjar. This service records certain data about how users navigate through this website during a session, for example HTML changes that happen while using this website, mouse movements, mouse clicks, scroll movements or how a user’s browser viewport size changes. As regards certain, selected input fields, keystrokes might also be recorded.
In addition, this website uses the service Forms by Hotjar. This service records how users interact with input fields on this website, for example whether users fill in a field and submit it, the average interaction time with a field, whether users leave a field blank or whether users drop off from filling in a field.
By using the aforementioned Hotjar services, Nintendo acquires valuable information about how users interact with and navigate through this website to make it faster and more user-friendly. Besides the information about a user’s interaction and navigation (such as which links users choose to click, mouse movements, etc. as explained above) the device screen size, device type, operating system and browser information, geographic location (country only), the preferred language used to display this website and the device’s IP address (which is captured and stored only in anonymized form) are collected.
Hotjar does not record content and information users fill in a field or submit via this website.
Hotjar creates a Hotjar Tracking Code for tracking the user’s use of this website via a Hotjar cookie.
The legal basis for this processing is Art. 6 para. 1 lit. f) GDPR. We have a legitimate interest in providing users with a user-friendly website and in improving and optimizing this website for the benefit of the website visitor.
You have the right to object, on grounds relating to your particular situation, at any time to such processing. To exercise this right you may at any time opt-out to the collection of data by Hotjar by following the instructions under: https://www.hotjar.com/legal/compliance/opt-out or you may at any time deactivate the use of tracking cookies in the tracking cookies settings below.
The legal basis for using such third-party tracking cookies is Art. 6 para. 1 (f) GDPR. Nintendo has a legitimate interest in such marketing purposes as it helps placing advertisements that have an increased relevance.
If we change our use of tracking cookies, you will be notified via a message at the top of the website. You can access the tracking cookie settings from that notification, or by following the relevant link at the bottom of the website.
Additionally, the European Interactive Digital Advertising Alliance (EDAA) has developed the website Your Online Choices (www.youronlinechoices.eu). On this website you can find more information about your cookies, and manage them.
When you send an email or other communication to Nintendo, Nintendo uses those communications in order to process your inquiries and respond to your requests.
its European affiliates such as Nintendo France SARL, Nintendo Ibérica, S.A.U. and Nintendo Benelux B.V. and its branches in Italy, Germany, Austria, Switzerland and the United Kingdom.
The legal basis for Nintendo sharing your information with other entities of the Nintendo group is Art. 6 para. 1 (f) GDPR. Nintendo has a legitimate interest in sharing your information for internal administrative purposes, in particular to offer the website services and to deal with any inquiries in an efficient and high-quality manner.
In compliance with applicable data protection requirements, Nintendo may also use third-party data processors and may share your formation with such third party data processors acting on Nintendo’s behalf to provide services in connection with the website. Where such third party processors are located outside the European Union respectively the European Economic Area, such third party processors are either located in a third country where the European Commission has decided that this country ensures an adequate level or appropriate safeguards for an adequate level of data protection are provided for by standard data protection clauses that have been adopted by the European Commission and that have been entered into between Nintendo and the third party data processor.
Nintendo will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or – where the applicable law provides for longer storage and retention periods – for the storage and retention period required by law. After that your personal data will be deleted.
If you withdraw your consent on which a processing of your personal data is based, Nintendo will delete your personal data without undue delay to the extent that the collection and processing of the personal data was based on the withdrawn consent.
If you exercise a right to object to the processing of your personal data, Nintendo will delete your personal data that Nintendo processed for the purpose to which you objected without undue delay, unless another legal basis for processing and retaining this data exists or unless applicable law requires us to retain the data.

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