Source: https://www.guidebook-sweden.com/en/imprint-privacy-policy
Timestamp: 2019-04-19 00:23:00+00:00

Document:
"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
"Controller" means the natural or legal person, public authority, agency or body that decides, alone or with others, on the purposes and means of processing personal data.
If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as required by payment service providers, to fulfill the contract, pursuant to Art. 6 (1) (b) GDPR), you have consented to a legal obligation or based on our legitimate interests (eg the use of webhosters, etc.).
According to Art. 77 GDPR, you also have the right to file a complaint with the competent supervisory authority.
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online service (otherwise, if it is only their cookies, this is called "first-party cookies").
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 (1) AO, 257 (1) no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).
We, respectively our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospects and visitors to this online service based on our legitimate interests in an efficient and secure provision of this online service according Art. 6 para. 1 lit. f GDPR i.n conjunction with Art. 28 GDPR (conclusion of processing contract).
We, or our hosting provider, collects data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Google Tag Manager is a solution that allows us to manage so-called web site tags through one interface (including, for example, Google Analytics and other Google marketing services in our online service). The tag manager itself (which implements the tags) does not process users' personal data. With regard to the processing of users' personal data, reference is made to the following information about Google's services. Usage Policy: https://www.google.com/intl/en/tagmanager/use-policy.html.
Google will use this information on our behalf to evaluate the use of our online service by users, to compile reports on the activities within this online service and to provide us with further services related to the use of this online service and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection of the data generated by the cookie and related to their use of the online service as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative and for mobile browsers that do not offer the option of an extension installation, setting an opt-out cookie can also prevent the storage: Disable Google Analytics with opt-out cookie. When deleting the browser data / browser cache, however, this cookie is also deleted and must be set again to prevent storage.
We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users to inform them about our services. When using the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online service within the meaning of Art. 6 (1) lit. GDPR), we use services offered by third-party providers in order to provide their content and services, such as include videos, maps or fonts (collectively referred to as "content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online service.
Our images and photos are for the most part licensed under a Creative Commons license and may be used in compliance with this. Images of third-party authors usually have a CC-BY or CC-BY-SA license. The original images of these photographers were usually slightly changed and adapted in format. Information about the author and the license are always in the immediate vicinity of the image (with the exception of thumbnails). Images without declaration of a license are subject to the normal copyright law.

References: Art. 6
 Art. 77
 § 257
 Art. 6
 Art. 28
 Art. 6
 Art. 6