Source: https://www.smartrac-group.de/privacy.html
Timestamp: 2019-04-22 23:57:43+00:00

Document:
Smartrac N.V. takes the protection of personal data seriously. Therefore, we conduct our business in compliance with applicable laws on data protection and data security. We want you to know when we collect data and how we use it.
We have taken technical and organisational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. All our employees and any third parties involved in data processing must comply with the EU General Data Protection Regulation (GDPR), the Federal Data Protection Act and the confidential handling of personal data. If personal data is processed via our website the information is transferred in an encrypted form to avoid misuse by third parties. Our security measures are regularly updat-ed in accordance with technological developments.
• as well as IP address of the accessing the host system.
This data is used to optimize our website. The IP address is only used for attacks on the Internet infrastructure Smartrac evaluated.
You are under no legal or contractual obligation to provide your access data. However, please note that we cannot allow you to use our website without providing your access data.
The legal basis for temporary storage of your access data is Art. 6 (1) f) GDPR. Our legitimate interest is the continued optimisation of our website.
The legal basis for the processing of personal data using cookies is Art. 6 (1) f) GDPR. Our legitimate interest is the continued optimisation of our website.
This website uses Google Analytics, a website analysis service of Google Inc. (www.google.de). Google Analytics uses "cookies", text data which is stored on your computer and enables your use of our website to be analysed. The information created by the cookie concerning your use of the website is regularly transmitted to a Google server in the USA and stored there. However, when the IP address is anonymised on this website your IP address is shortened by Google before transmission within the Member States of the Eurpean Union and other signatories of the Agreement on the European Economic Area. Only in exceptional circumstances is the complete IP address transmitted to a Google server in the USA and shortened there. IP anonymisation is used on this website. On behalf of Smartrac N.V., Google will use this information to analyse your use of the website in order to compile reports on website activities and provide further services to Smartrac N.V. associated with the use of the website and internet use. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data. Your data will be automatically deleted after 2 years at the latest.
Personal data is processed by Google Analytics on the basis of Art. 6 (1) f) GDPR. This serves as the basis for our legitimate interest in advertising.
You can use our contact forms to send us messages and questions. The data you enter in the contact forms is transferred to and stored on the server of Salesforce.com EMEA Ltd. and HubSpot, Inc. We only use the data you send us to respond to your contact inquiry.
If you wish to contact another Smartrac company via our contact forms, we will forward your request to them and the receiving Smartrac company will process your data for these purposes and stores them for as long as required for the provision of services or possible future business contacts.
To address your inquiry your data is stored until the inquiry has been completely processed, then it is deleted. This does not apply to data which is legally required for invoicing or accounting purposes.
The data you provide is processed on the basis of Art. 6 (1) b) GDPR.
According to your consent, you subscribe to our newsletter. In our newsletters, we inform you about goods and services as well as other information of Smartrac, including latest trends and innovations from the RFID & IoT Industry, on a regular basis.
We use the so-called double opt-in procedure to subscribe to our newsletters. That means that after you have subscribed, we send an email to the address you provided asking you to confirm that you would like to receive our newsletter. We also save the IP addresses you used and the time of registration and confirmation. This ensures that we are able to prove that you registered and clarify any possible misuse of your personal data. Therefore, we will store your email address, your IP address and the time of your registration and confirmation as long as it is necessary to prove your registration and confirmation if claims, in particular civil and/or competition law claims are asserted against us. In any case, your email address, IP address and the time of your registration will be deleted when the respective claims have become timebarred.
The only information required for sending the newsletter is your email address. The other information provided is voluntary and allows us to address you personally. You are not required by law or contract to provide personal data in the context of the application and confirmation for our newsletter. However, please note that we cannot send you our newsletter if you do not provide us with your email address, your IP address and the time of your registration and confirmation.
Your user activity will be evaluated when the newsletter is sent. To enable this evaluation the emails sent contain web beacons or tracking pixels in the form of a pixel image which is fetched when the newsletter is opened. In order to obtain the results we link the data named in 2 a) and the web beacons with your email address and an individual ID. With the data so gathered we put together a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletter what links you click on in the newsletter and from this conclude what your personal interests are. We link this data with your activities on our website. Your data will be stored as long as you subscribe to the newsletter. Once you unsubscribe we will save the data purely for statistical purposes and on an anonymous basis.
You may withdraw your consent to receive our newsletter and unsubscribe from the respective newsletter at any time with effect for the future. To unsubscribe from the newsletter please send an email to contact[at]news.smartrac-group.info or send a message to the contact details noted at the end of this data privacy statement. You can also unsubscribe from our newsletters by clicking on the appropriate link provided in each newsletter email.
The legal basis for our data processing is Article 6 (1) a) GDPR.
At present, we use the following social media plug-ins: Facebook, LinkedIn, Twitter and YouTube. In so doing we use the so-called Shariff solution. This solution ensures that in the first instance no personal data is forwarded to the providers of individual social plug-ins when you visit our website. Only when you click on one of the social plug-ins your data will be transferred to the plug-in provider and stored there. We have no influence either on the data collected or the data-processing processes and we are not aware of the full extent of the data collection, the purpose of processing and the length of time for which the data is stored. We do not have any information about deletion of the data collected by the plug-in provider.
The data is forwarded irrespective of whether you have an account with the plug-in provider and are logged in there or not. However, if you are logged in with the plug-in provider your data collected by us will be allocated directly to your account with the plug-in provider.
The legal basis for the use of the plug-ins is Art. 6 (1) f) GDPR. By means of the plug-ins we can offer you the option to interact with the social networks and other users so that we can improve our offer and make it more interesting for you as a user. Our legitimate interest with those purposes is based on Art. 6 (1) f) GDPR.
More information on the purpose and extent of the data collected and processed by the plug-in providers can be found in the respective providers' data protection notices. In these notices, you will also find further information on your rights in this respect and the setting options to protect your privacy. For more information on the Shariff solution please see https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
We collaborate with providers who support us in providing our services, performances and the offer on this website (e.g. hosting provider). These service providers (agents) process data on our behalf and under our control and for the purposes described in this data protection declaration.
We may be required by U.S. law to disclose personal information to U.S. authorities. In these cases, we limit the publication to the extent that is legally mandatory.
We may also disclose personal information to enforce our rights or to protect our rights or the rights of third parties to the holders of such rights, advisers and authorities.
We would be pleased to provide further information on the suitable and appropriate safe-guards for compliance with an adequate level of data protection on request; the contact details can be found at the bottom of this data privacy statement. Information on the participants of the EU-US Privacy Shield can be found under [www.privacyshield.gov/list].
If you have given us your consent, you also have the right to withdraw your consent at any time with effect for the future.
You have the right to object at any time to the processing of your personal data on grounds relating to your particular situation on the basis of Art. 6 (1) e) or (1) f) GDPR, including profiling based on those provisions.
In such cases Smartrac N.V. will no longer process your personal data unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for such purposes.
More detailed information on this is available under http://tools.google.com/dlpage/gaoptout or under http://www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and privacy). Please note that on our website, Google Analytics has added the code "gat._anonymizeIp();" to ensure that IP addresses are recorded in anonymous form (IP masking).
We are represented on social networks and platforms (Facebook, Twitter, YouTube) to present our company and our goods and services, to communicate with active users and to inform them about our company and our products. We process the data of users visiting our website or contacting us via social media for these purposes. The legal basis for this is Article 6 (1f) GDPR.
When accessing the respective networks and platforms, the general terms and conditions and data protection guidelines of the respective operators apply.
The items you post on our website via social networks and platforms remain on the timeline for an indefinite period of time. Individual posts may be deleted in the event of a breach of law. We have no influence on the deletion of your data by the operator. The data protection regulations of the respective operator apply in this respect.
If you have any queries or rights you wish to assert with regard to data processing in social networks and platforms, in particular requests for information or deletion, we suggest you contact the respective operator directly as only the respective operator is able to implement your rights.
If you have any further questions relating to our information on data protection and the processing of your personal data, please do not hesitate to contact us at any time. We are available at any time to answer information requests, or if you have any suggestions or complaints.

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