Source: https://www.cass.city.ac.uk/faculties-and-research/experts/george-balabanis
Timestamp: 2019-04-23 11:03:49+00:00

Document:
Best paper Award with Minas Kastanakis for“Between the mass and the class: an examination of the individual factors associated with bandwagon luxury consumption behaviour"
French, Greek, Modern (1453-) and Spanish; Castilian.
The project examines the positive and negative reaction to different celebrity endorsers. It uses social comparison theory and examines upward and downward social comparisons consumers make with good and bad celebrities in a parasocial relationship context.
Balabanis, G. (1993). The General Trading Company in EC, Development, Perceived Roles and Strategic Orientation: An Exploratory Research. In Baker, M.J. (Ed.), Perspectives in Marketing Management (Volume 3) (pp. 27–45). Chichester: John Wiley & Sons. ISBN 978-0-471-93827-9.
Lopez, C., Gotsi, M., Andriopoulos, C. and Balabanis, G. (2017). Measuring the Influence of Corporate Image on Country of Origin Image. The Case of Spain.
Tseng, T.-.H. and Balabanis, G. (2017). The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects.
Kumar, A. and Balabanis, G. (2016). Brand placement effectiveness: exploring the role of positive emotions and implicit attitudes. 2016 Global Marketing Conference - Bridging Asia and the World: Global Platform for Interface between Marketing and Management 21-24 July, Conrad Hong Kong, Hong Kong.
Balabanis, G. and Stathopoulou, A. (2016). Can consumer privacy concerns be a thorn to loyalty program schemes? 2016 Global Marketing Conference - Bridging Asia and the World: Global Platform for Interface between Marketing and Management 21-24 July, Conrad Hong Kong, Hong Kong.
Balabanis, G. and Hsiang, T.T. (2016). Examining consumers’ dual-attitudes toward products from a hostile country. EMAC 2016 Conference Marketing in the age of data 24-27 May, Oslo, Norway.
Balabanis, G. and Nguyen, T.P. (2016). The impact of desire for social status on the level of luxuriousness of brand purchased. EMAC 2016 Conference Marketing in the age of data 24-27 May, Oslo, Norway.
Balabanis, G. (2016). Veblen Dual Forces and the making of a Luxurised Society. 2016 Mystique of Luxury Brands Conference 12-13 May, Shanghai, China.
Balabanis, G. and Adekanmbi, A. (2016). Societisation of luxury: The ultimate weapon of mass seduction and class destruction. 2016 Monaco Symposium on Luxury 7-8 April, Monaco.
Balabanis, G. and Nguyen, T. (2016). How social status pursuit is linked to the level of luxuriousness of product purchased. 2016 Monaco Symposium on Luxury 7-8 April, Monaco.
Balabanis, G. and Stathopoulou, A. (2016). The relational value of loyalty programs in luxury retailing. 2016 Monaco Symposium on Luxury 7-8 April, Monaco.
Balabanis, G. and Karpova, A. (2016). Why Italian luxury brands’ personalities are perceived as more aggressive than other brands: The influence of the country personality on luxury brand personality. 2016 Monaco Symposium on Luxury 7-8 April, Monaco.
Balabanis, G. and Chari, S. (2016). Task Environment–Strategy–Performance Sustaining Configurations: A Set-Theoretic Analysis. 2016 AMA Winter Marketing Educators' Conference - What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data 26-28 February, Las Vegas, Nevada, USA.
Tseng, T.-.H., Balabanis, G. and Liu, T.M. (2016). The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model.
Balabanis, G. and Mitchell, V.-.W. (2016). Adding Personality to New Products with Fashion Co-branding.
Kumar, A. and Balbanis, G. (2016). Evaluating the Role of Positive Emotions and Character- Brand Interaction on Implicit Attitudes for Brand Placement Effectiveness.
Balabanis, G. and Nguyen, T.P. (2015). Cross-Cultural Comparison of Luxury Consumption: The Role of Desire for Status and Collectivistic and Individualistic. 16th Cross Cultural Research Conference 13-15 December, Grand Hyatt Playa del Carmen Resort, México.
Balabanis, G., Liu, T.M. and Tseng, T. (2015). The Inconsistency of Ethnocentric Bias in the Dual-Attitude Model. 2015 Academy of Marketing Science (AMS) World Marketing Congress 14-18 July, Bari, Italy.
Balabanis, G. and Stathopoulou, A. (2015). Are loyalty programs effective in high‐end fashion retailers? A comparison of perceived loyalty program benefits between high‐ and low‐end fashion retailers. 2015 Global Fashion Management Conference at Florence , Renaissance of Marketing and Management in Fashion 25-28 June, University of Florence, Florence, Italy.
Balabanis, G., Nguyen, T. and Karpova, A. (2015). The appropriateness of promoting luxury brands online. The effects of brand hierarchy and luxury value. 2015 Global Fashion Management Conference at Florence , Renaissance of Marketing and Management in Fashion 25-28 June, University of Florence, Florence, Italy.
Balabanis, G. and Nguyen, T. (2015). Comparison of luxury consumption in USA and Vietnam. 2015 Global Fashion Management Conference at Florence , Renaissance of Marketing and Management in Fashion 25-28 June, University of Florence, Florence, Italy.
Balabanis, G. (2015). Cross‐cultural differences in luxury consumption: A review and future directions. 2015 Global Fashion Management Conference at Florence , Renaissance of Marketing and Management in Fashion 25-28 June, University of Florence, Florence, Italy.
Stathopoulou, A. and Balabanis, G. (2015). Customer Relationships Across Search, Experience and Credence Services.
Kumar, A. and Balabanis, G. (2015). Do Happy Brand Placements Lead to Happy Brands?
Kumar, A. and Balabanis, G. (2015). Evaluating the Impact of Celebrity Status and Character Likability on Brand Recognition.
Kastanakis, M.N. and Balabanis, G. (2015). Explaining Variation in Conspicuous Consumption: An Empirical Examination.
Balabanis, G. and Stathopoulou, A. (2014). Relational Bonds Variations and Repurchase Intentions in Hedonic and Utilitarian Services. 2014 AMS World Marketing Congress 5-8 August, Lima, Peru.
Balabanis, G. and Stathopoulou, A. (2014). Extended theory of planned behaviour in service relationships: Hedonic and utilitarian services. 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Nguyen, T. (2014). Climbing the rungs of luxury brands’ ladder and social status. 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Lopez, C. (2014). Understanding the richness and complexity of consumers’ memory structures for a country. 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Kumar, A. (2014). Evaluating the role of characters in brand placements on word of mouth activity. 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Karpova, A. (2014). Developing brand personality typology for luxury products. 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Siamagka, N. (2014). The behavioral effects of consumer ethnocentrism: The role of brand, product category and country of origin (Best paper Award). 2014 Global Marketing Conference 15-18 July, Singapore.
Balabanis, G. and Stathopoulou, A. (2014). Should customer relationship theories developed in one type of services applied to other types of services. 23nd Annual Frontiers in Service Conference 26-29 June, Miami, Florida, USA.
Balabanis, G., Tseng, T. and Liu, M. (2014). The Inconsistency of Explicit and Implic it Manifestations of Ethnocentric Bias. 56th Annual Meeting of the Academy of International Business: Local Contexts in Global Business 24-26 June, Vancouver, Canada.
Balabanis, G. and Stathopoulou, A. (2014). Service Variations in Customer Relationships. AMA SERVSIG 2014: International Service Research Conference 13-15 June, Thessaloniki, Greece.
Balabanis, G. and Karpova, A. (2014). The Personality of Luxury Brands. 43rd EMAC Annual Conference: Paradigm Shifts & Interactions 3-6 June, Valencia, Spain.
Balabanis, G. and Stathopoulou, A. (2014). What Ties Customers to Hedonic and Utilitarian Services? 43rd EMAC Annual Conference: Paradigm Shifts & Interactions 3-6 June, Valencia, Spain.
Balabanis, G. (2014). Identifying the Levers of a Country’s Image: a Network Analysis Perspective. 43rd EMAC Annual Conference: Paradigm Shifts & Interactions 3-6 June, Valencia, Spain.
Balabanis, G. and Kaparova, A. (2014). Luxury Brand Personalities in the Consumer Vernacular. Monaco Symposium on Luxury 10-11 April, Monaco.
Balabanis, G., Chari, S. and Katsikeas, C. (2013). Strategic Feedback Systems And Adaptive Behavior: An Empirical Study Of Intended And Realized Marketing Strategies. AMA Winter Educators' Conference 2013 9-11 August, Caesars Palace Las Vegas.
Lopez, C. and Balabanis, G. (2013). A Model Linking Corporate Brand, Industry Image and Country of Origin Image. 2013 AMS 16th Biennial World Marketing Congress 17-19 July, Department of Marketing Monash University, Australia.
Tseng, T.-.H., Balabanis, G. and Liu, M. (2016). Ambivalence in Ethnocentric Bias. 2013 AMS 16th Biennial World Marketing Congress 17 Jul 2013 – 19 Jul 2013, Department of Marketing Monash University, Australia.
Balabanis, G. and Simintira, A. (2013). The Development and Validation of a Consumer Confidence Scale. 35th ISMS Marketing Science Conference 11-13 July, Swissôtel The Bosphorus, Istanbul, Turkey.
Balabanis, G., Sääksjärvi, M. and Hellen, K. (2013). Bad Celebrities are Good? The Effects of Celebrity Image on Consumer Self-Esteem and Purchase Intensions. EACR 2013 European Conference of the Association for Consumer Research - Consumer Research in turbulent times: Managing a balancing act 4-6 July, IESE Business School Campus in Barcelona.
Balabanis, G. and Lopez, C. (2013). Brands’ Contribution to a Country’s Image. 42nd EMAC Annual Conference - Lost in Translation: Marketing in an Interconnected World 4-7 June, Istanbul, Turkey.
Balabanis, G., Siamagka, N. and Emmanouilides, C. (2013). Consumer Ethnocentrism: Too Finicky? 42nd EMAC Annual Conference - Lost in Translation: Marketing in an Interconnected World 4-7 June, Istanbul, Turkey.
Balabanis, G., Chari, S. and Katsikeas, C. (2013). Strategic Change and Adaptiveness: An Empirical Study of Intended and Realised Marketing Strategies. 42nd EMAC Annual Conference - Lost in Translation: Marketing in an Interconnected World 4-7 June, Istanbul, Turkey.
Balabanis, G. and Yeniaras, V. (2013). Consumer confidence revisited and re-measured. 2013 AMS Annual Conference 14-18 May, Monterey, CA.
Balabanis, G. and Kastanakis, M. (2012). In Search of Exclusivity. 2012 Global Marketing Conference 19-22 July, Seoul, Republic of Korea.
Balabanis, G. and Kastanakis, M. (2012). The Three Faces of Conspicuous Consumption (Best Paper Award). 2012 Global Marketing Conference 19-22 July, Seoul, Republic of Korea.
Balabanis, G. (2012). Explaining variation in conspicuous consumption: an empirical examination. 41st EMAC Annual Conference 2012 - Marketing to Citizens : Going beyond Customers and Consumers 23-26 May, Lisbon, Portugal.
Stathopoulou, A. and Balabanis, G. (2015). Customer Relationship Development in Hedonic and Utilitarian Services. 2012 Academy of Marketing Science (AMS) Annual Conference 15 May 2012 – 20 May 2012, New Orleans, USA.
Chari, S., Katsikeas, C. and Balabanis, G. (2012). Intended and Realized Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments. 2012 Academy of Marketing Science (AMS) Annual Conference 15-20 May, New Orleans, USA.
Balabanis, G. and Kastanakis, M. (2011). Ad Captandum Vulgus: Explaining Mass Consumption of Luxury Goods. 2011 AMS World Marketing Congress 19-23 July, Reims, France.
Kastanakis, M., George, B. and Balabanis, G. (2011). Antecedents Of The “Bandwagon” Luxury Consumption Behaviour. 2011 AMS Annual Conference 24-27 May, Coral Gables, Florida.
Tseng, T. and Balabanis, G. (2010). The Complexity of the Country-of-Origin Literature: Past, Present, and Future. 2011 AMS Annual Conference 24 May 2011 – 27 May 2011, Tokyo, Japan.
Balabanis, G. and Stathopoulou, A. (2011). How Marketing Actions can Influence Customer Relationships across Different Types of Services. 40th EMAC Annual Conference 2011 - The Day After - Inspiration, Innovation, Implementation 24-27 May, Ljubljana, Slovenia.
Balabanis, G. and Saaksjarvi, M. (2011). When Can "Bad" Stars Do Good? Examining The Positive Effects Of "Good" And "Bad" Stars On Women's Self-Worth And Product Evaluation. 40th EMAC Annual Conference 2011 - The Day After - Inspiration, Innovation, Implementation 24-27 May, Ljubljana, Slovenia.
Balabanis, G. and Kumar, A. (2011). The Impact of Style of Processing on Brand Placement Recognition -The Mediating Effect of Character Likability. 40th EMAC Annual Conference 2011 - The Day After - Inspiration, Innovation, Implementation 24-27 May, Ljubljana, Slovenia.
Balabanis, G. and Grougiou, V. (2011). Gender Disparaging Advertising: Can Irony Make Them More Acceptable? 40th EMAC Annual Conference 2011 - The Day After - Inspiration, Innovation, Implementation 24-27 May, Ljubljana, Slovenia.
Kastanakis, M. and Balabanis, G. (2010). Bandwagon, snob and Veblen effects in luxury consumption. ACR 2010 - North American Conference of the Association for Consumer Researc 7-10 October, Jacksonville, FL, USA.
Stathakopoulou, A., George, B. and Balabanis, G. (2010). The Role of Social Influence at Different Stages of Service Relationships. 18th International Colloquium in Relationship Marketing (ICRM) 27-30 September, Henley Business School, University of Reading,Reading, UK.
Kastanakis, and Balabanis, (2010). Between the mass and the class: an examination of the individual factors associated with bandwagon luxury consumption behaviour. 2010 Global Marketing Conference 9-12 September, Tokyo, Japan.
Kastanakis, M. and Balabanis, G. (2011). Signalling Effects in Luxury Consumption. European Conference of the Association for Consumer Research 30 Jun 2010 – 3 Jul 2010, Royal Holloway, University of London, London, UK.
Tseng, T. and Balabanis, G. (2010). Explicit and Implicit Ethnocentric Bias and Product Typicality. Academy of International Business (AIB) 2010 Annual Meeting 25-29 June, Rio de Janeiro, Brazil.
Siamagka, N. and Balabanis, G. (2010). Consumer Ethnocentrism: Socially Imposed? 39th European Marketing Academy Conference (EMAC) 1-4 June, Copenhagen, Denmark.
Hsiang, T. and Balabanis, G. (2010). The Role of Consumer Need for Variety and Product Typicality in Explaining Variation of Country of Origin Effects. 39th European Marketing Academy Conference (EMAC) 1-4 June, Copenhagen, Denmark.
Stathakopoulou, A., George, B. and Balabanis, G. (2010). The Social Influence in Relationship Development across Different Types of Service. 39th European Marketing Academy Conference (EMAC) 1-4 June, Copenhagen, Denmark.
Kastanakis, M. and Balabanis, G. (2010). Conceptualizing Independent and Interdependent Effects on Luxury Consumption. 2010 Academy of Marketing Science Annual Conference (AMS) Annual Conference 26-29 May, Portland, Oregon, USA.
Balabanis, G. and Mitchel, V. (2010). Co-brand personalities: How much do they inherit the partner brand personalities? 6th Global Conference of AM’s Brand, Identity and Corporate Reputation SIG Barcelona, Spain.
Balabanis, G. and Siamagka, N. (2009). Cross cultural differences in consumer ethnocentrism. 14th Cross-Cultural Research Conference 13-16 December, Puerto Vallarta, Mexico.
Stathakopoulou, A. and Balabanis, G. (2009). Conceptualising and Categorizing the Development of Relationships in Hedonic Services. 2nd Biennial International Conference o­n Services - Orchestrating the Service Experience: Music to the Ears of our Customers 4-6 November, Thessaloniki, Greece.
Balabanis, G. (2009). Consumer Boycotts: Collective Action or Mere Punishment. 38th EMAC Annual Conference 2009: Marketing and the Core Disciplines 26-29 May, Nantes, France.
Tseng, T.H. and Balabanis, G. (2009). Explaining the Product Specificity of Country-of-Origin Effects. 38th EMAC Annual Conference 2009: Marketing and the Core Disciplines 26-29 May, Nantes, France.
Balabanis, G. and Diamantopoulos, A. (2008). Gains and Losses from the Misperception of Country of Origin: The Role of Brand and Country of Origin Image. 50th Academy of International Business (AIB) Annual Meeting 30 Jun 2008 – 3 Jul 2008, Milan, Italy.
Balabanis, G. and Mitchell, V.W. (2008). The thoroughly modern man; The development and validation of a consumer metrosexuality scale. 9th ACR Conference on Gender, Marketing, and Consumer Behavior 16-19 June, Boston USA.
Balabanis, G. and Souitaris, V. (2007). E-loyalty, E-Satisfaction and Shopping Motivations. Relationship Marketing Summit 13-15 December, Buenos Aires Argentina.
Balabanis, G. and Mitchell, V.W. (2007). Affective anti-drink and drive advertising. 36th EMAC Annual Conference 2007 22-25 May, Reykjavik, Iceland.
Balabanis, G. and Diamantopoulos, A. (2007). Brand of Origin Recognition. AMA Winter Educators’ Conference 2007: Marketing Theory and Applications 16-19 February, San Diego USA.
Balabanis, G. (2007). Consumers and Corporate Social Responsibility. 9th International Conference on Business Ethics Thessaloniki, Greece.
Balabanis, G., Mitchell, V.W., Manson, C. and Katsikeas, C. (2006). In search of effective anti-drink and drive advertising themes. Society for Consumer Psychology Conference 9-13 February, Miami.
Micthell, V.W. and Balabanis, G. (2005). Cross-Cultural Analysis of Consumer Misbehaviors. Cross-Cultural Research Conference Puerto Rico.
Balabanis, G. (2005). Shopping Motives, Loyalty And Satisfaction In Online Grocery Retailing Environments. Academy of Marketing Science 12th World Marketing Congress Muenster, Germany.
Mitchell, V. and Balabanis, G. (2005). SMS -Based Surveys: Strategies to Improve Participation. Rejuvenating Marketing: Contamination, innovation Integration, 34 European Marketing Association Conference (EMAC) Milan Italy.
Diamantopoulos, A. and Balabanis, G. (2004). Country of Origin Knowledge Among Consumers: An Empirical Study. European Marketing Association Conference (EMAC) Murcia, Spain.
Balabanis, G. (2004). Matching service mixes to internal and external contingencies in export intermediary firms: profitability and efficiency implications. Academy of Marketing Science Annual Conference Vancouver Canada.
Balabanis, G. (2003). The Impact of nationalism on the perceptions of country of origin images. World Marketing Congress Perth, Australia.
Balabanis, G. (2003). The Relationship between Environment, Export Strategy Development Approaches and Export Performance. Annual Conference of the Academy of Marketing Science Washington, DC, USA.
Diamantopoulos, A. and Balabanis, G. (2002). Domestic Country Bias, Country-of-Origin Effects and Consumer Ethnocentrism: An Integrative Approach. Academy of Marketing Science Annual Conference Sanibel Island, Florida..
Reynolds, N. and Balabanis, G. (2002). E-Store satisfaction and Loyalty: the impact of shopping clusters. 31st European Marketing Association Conference (EMAC) Braga, Portugal..
Reynolds, N. and Balabanis, G. (2001). How time shortage, enjoyment of shopping, confidence in shopping ability, and social factors influence positive affect with and benefits sought from online shopping. 30th European Marketing Association Conference (EMAC) Bergen..
Reynolds, N., Simintiras, A. and Balabanis, G. (2001). Bases of E-store Loyalty: The interaction between switching costs and satisfaction. Academy of Marketing Science, The 10th Biennial World Marketing Congress Cardiff, UK ..
Balabanis, G. (2000). Referendum Marketing: Issues Related to the Welsh Voters' Choice in the Last Referendum�. Academy of Marketing Conference Derby..
Balabanis, G. (2000). Associating a Brand with the Wrong Country of Origin or country of Manufacturing: Does it Matter? 29th European Marketing Association Conference (EMAC) Erasmus University Rotterdam, Netherlands..
Melewar, T.C., Mueller, R. and Balabanis, G. (1999). Country of Origin Images Around the World: Can Value Priorities Predict Them? 28th European Marketing Association Conference(EMAC) Humbolt University, Berlin, Germany..
Balabanis, G. (1998). Consumer Preference Configurations and their Relationship with the Concept of Consumer Ethnocentrism: A Multidimensional Unfolding Approach. 27th European Marketing Association Conference (EMAC) Stockholm School of Economics, Stockholm, Sweden.
Bassi, F. and Balabanis, G. (1997). The Country of Origin Image and Brand Equity Link: An Exploration of Italian Brand Equities in the UK. Conference Manchester Metropolitan University Manchester.
Diamantopoulos, A., Melewar, T.C. and Balabanis, G. (1997). The Impact Of Nationalism, Patriotism and Internationalism On Consumer Ethnocentric Tendencies. 26th European Marketing Association Conference Warwick Business School, Warwick, UK..
Melewar, T.C., Mueller, R. and Balabanis, G. (1996). Determinants of Consumer Ethnocentrism and Country Of Origin Image. 25th European Marketing Association Conference (EMAC) Budapest University of Economic Sciences, Budapest, Hungary..
Crilly, M. and Balabanis, G. (1996). Developing and Managing Trade Missions In Britain: An Organisers' Perspective. Academy of International Business (AIB) Conference Aston University, Birmingham, UK..
Crilly, M., Tzavaras, S. and Balabanis, G. (1996). Successful Exporting of Ethnically-Defined Products: The Case of the Greek Yoghurt. Marketing Educators Conference University of Strathclyde, Glasgow..
Tseng, T.H., Balabanis, G. and Liu, M.T. (2018). Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products. International Marketing Review, 35(1), pp. 72–92. doi:10.1108/IMR-05-2013-0092 .
Chari, S., Balabanis, G., Robson, M.J. and Slater, S. (2017). Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management, 63(May 2017), pp. 129–144. doi:10.1016/j.indmarman.2016.11.002 .
Balabanis, G. and Siamagka, N.T. (2017). Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin. International Marketing Review, 34(2), pp. 166–182. doi:10.1108/IMR-03-2015-0057 .
Stathopoulou, A. and Balabanis, G. (2016). The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research, 69(12), pp. 5801–5808. doi:10.1016/j.jbusres.2016.04.177 .
Balabanis, G. and Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), pp. 58–77. doi:10.1509/jim.15.0138 .
Sääksjärvi, M., Hellén, K. and Balabanis, G. (2016). Sometimes a celebrity holding a negative public image is the best product endorser. European Journal of Marketing, 50(3-4), pp. 421–441. doi:10.1108/EJM-06-2014-0346 .
Siamagka, N.-.T. and Balabanis, G. (2015). Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing. Journal of International Marketing, 23(3), pp. 66–86. doi:10.1509/jim.15.0085 .
Kastanakis, M.N. and Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences' perspective. Journal of Business Research, 67(10), pp. 2147–2154. doi:10.1016/j.jbusres.2014.04.024 .
Chari, S., Katsikeas, C.S., Balabanis, G. and Robson, M.J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems. British Journal of Management, 25(2), pp. 145–165. doi:10.1111/j.1467-8551.2012.00843.x .
Balabanis, G. (2013). Surrogate Boycotts against Multinational Corporations: Consumers' Choice of Boycott Targets. British Journal of Management, 24(4), pp. 515–531. doi:10.1111/j.1467-8551.2012.00822.x .
Kastanakis, M.N. and Balabanis, G. (2012). Between the mass and the class: Antecedents of the "bandwagon" luxury consumption behavior. Journal of Business Research, 65(10), pp. 1399–1407. doi:10.1016/j.jbusres.2011.10.005 .
BALABANIS, G.E.O.R.G.E., MITCHELL, V.I.N.C.E.N.T.W.A.Y.N.E., BRUCE, I.A.N. and RIEFLER, P.E.T.R.A. (2012). A Conceptual Stress-Coping Model of Factors Influencing Marketplace Engagement of Visually Impaired Consumers. Journal of Consumer Affairs, 46(3), pp. 485–505. doi:10.1111/j.1745-6606.2012.01234.x .
Tseng, T. and Balabanis, G. (2011). Explaining the product‐specificity of country‐of‐origin effects. International Marketing Review, 28(6), pp. 581–600. doi:10.1108/02651331111181420 .
Balabanis, G. and Diamantopoulos, A. (2011). Gains and losses from the misperception of brand origin: The role of brand strength and country-of-origin image. Journal of International Marketing, 19(2), pp. 95–116. doi:10.1509/jimk.19.2.95 .
Balabanis, G., Vince, W., Mitchell, I.B. and Riefler, P. (2011). Understanding how visually impaired consumers engage with the marketplace. Journal of Consumer Affairs.
Mitchell, V.W., Balabanis, G., Schlegelmilch, B.B. and Cornwell, T.B. (2009). Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics, 88(2), pp. 395–412. doi:10.1007/s10551-008-9971-1 .
Balabanis, G. and Diamantopoulos, A. (2008). Brand Origin Identification by Consumers: A Classification Perspective. Journal of International Marketing, 16(1), pp. 39–71. doi:10.1509/jimk.16.1.39 .
Souitaris, V. and Balabanis, G. (2007). Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty. Long Range Planning, 40(2), pp. 244–261. doi:10.1016/j.lrp.2006.11.006 .
Balabanis, G. and Spyropoulou, S. (2007). Matching Modes of Export Strategy Development to Different Environmental Conditions. British Journal of Management, 18(1), pp. 45–62. doi:10.1111/j.1467-8551.2006.00505.x .
Balabanis, G., Mitchell, V.W. and Heinonen-Mavrovouniotis, S. (2007). SMS-based surveys: Strategies to improve participation. International Journal of Advertising, 26(3), pp. 369–385. doi:10.1080/02650487.2007.11073019 .
Balabanis, G., Mueller, R.D. and Melewar, T.C. (2007). In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1(3), pp. 328–328. doi:10.1504/ijbg.2007.015052 .
Balabanis, G., Reynolds, N. and Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research, 59(2), pp. 214–224. doi:10.1016/j.jbusres.2005.06.001 .
Balabanis, G. (2005). Determinants of export intermediaries' service‐mix configurations. International Marketing Review, 22(4), pp. 436–459. doi:10.1108/02651330510608451 .
Balabanis, G. and Diamantopoulos, A. (2004). Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach. Journal of the Academy of Marketing Science, 32(1), pp. 80–95. doi:10.1177/0092070303257644 .
Balabanis, G., Theodosiou, M. and Katsikea, E.S. (2004). Export marketing: developments and a research agenda. INTERNATIONAL MARKETING REVIEW, 21(4-5), pp. 353–377. doi:10.1108/02651330410547081 .
Balabanis, G.I. and Katsikea, E.S. (2003). Being an entrepreneurial exporter: does it pay? International Business Review, 12(2), pp. 233–252. doi:10.1016/s0969-5931(02)00098-7 .
Balabanis, G., Mueller, R. and Melewar, T.C. (2002). The human values’ lenses of country of origin images. International Marketing Review, 19(6), pp. 582–610. doi:10.1108/02651330210451935 .
Balabanis, G., Mueller, R. and Melewar, T.C. (2002). The Relationship Between Consumer Ethnocentrism and Human Values. Journal of Global Marketing, 15(3-4), pp. 7–37. doi:10.1300/j042v15n03_02 .
Balabanis, G. (2002). The relationship between lottery ticket and scratch-card buying behaviour, personality and other compulsive behaviours. Journal of Consumer Behaviour, 2, p. 22.
Balabanis, G., Diamantopoulos, A., Mueller, R.D. and Melewar, T.C. (2001). The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies, 32(1), pp. 157–175. doi:10.1057/palgrave.jibs.8490943 .
Balabanis, G.I. (2001). The Relationship Between Diversification and Performance in Export Intermediary Firms. British Journal of Management, 12(1), pp. 67–84. doi:10.1111/1467-8551.00186 .
Balabanis, G. and Reynolds, N.L. (2001). Consumer attitudes towards multi-channel retailers' web sites: the role of involvement, brand attitude, internet knowledge and visit duration. Journal of Business Strategies, 18(2), pp. 1–22.
Balabanis, G.I. (2000). Factors Affecting Export Intermediaries' Service Offerings: The British Example. Journal of International Business Studies, 31(1), pp. 83–99. doi:10.1057/palgrave.jibs.8490901 .
Balabanis, G., Melewar, T.C. and Turnbull, S. (2000). International Advertising Strategies of Multinational Enterprises in the Middle East. International Journal of Advertising, 19(4), pp. 529–547.
Balabanis, G. and Vassileiou, S. (1999). Some Attitudinal Predictors of Home-Shopping through the Internet. Journal of Marketing Management, 15(5), pp. 361–385. doi:10.1362/026725799784870315 .
Balabanis, G. (1998). Antecedents of Cooperation, Conflict and Relationship Longevity in an International Trade Intermediary's Supply Chain. Journal of Global Marketing, 12(2), pp. 25–46. doi:10.1300/j042v12n02_03 .
Balabanis, G., Phillips, H.C. and Lyall, J. (1998). Corporate social responsibility and economic performance in the top British companies: are they linked? European Business Review, 98(1), pp. 25–44. doi:10.1108/09555349810195529 .
Balabanis, G., Stables, R.E. and Phillips, H.C. (1997). Market orientation in the top 200 British charity organizations and its impact on their performance. European Journal of Marketing, 31(8), pp. 583–603. doi:10.1108/03090569710176592 .
Balabanis, G. and Craven, S. (1997). Consumer confusion from own brand lookalikes: An exploratory investigation. Journal of Marketing Management, 13(4), pp. 299–313. doi:10.1080/0267257x.1997.9964474 .
Balabanis, G.I. and Baker, M.J. (1993). Determinants and Direction of Trading Companies′ Development in Europe. European Journal of Marketing, 27(9), pp. 58–76. doi:10.1108/03090569310764421 .
Balabanis, G. and Baker, M.J. (1993). Barriers to the Development of a European General Trading Company. Journal of Euromarketing, 2(3), pp. 45–72. doi:10.1300/j037v02n03_04 .
- Chair of the City University validation panel for the Ecole Superieure de Commerce Paris known as ESCP Europe MSc in Management course (last validation was in March 2012) since 2010 (member of the validation panel since 2004.ESCP Europe ranked 2nd in Financial Times' global Master in Management league table.
- Acting head of the Marketing Group for 2009-2011 and deputy head before that.
- External examiner of PhD qualifications in several universities (see separate section).
California Management Review, Referee, 2011 – present.
Journal of Euromarketing, Member of Editorial Board, 2010 – present.
Journal of Αdvertising, Referee, 2010 – present.
International Journal of Research in Marketing, Referee, 2010 – present.
Journal of International Business Studies, Member of Editorial Board, 2009 – 2014.
Journal of Economic Psychology, Referee, 2009 – present.
BuR -Business Research, Member of Editorial Board, 2007 – present.
International Marketing Review, Member of Editorial Board, 2007 – present.
Journal of Business Research, Referee, 2006 – present.
British Journal of Management, Member of Editorial Board, 2005 – present.
Journal of Management Studies, Referee, 2004 – present.
Journal of The Academy of Marketing Science, Referee, 2003 – 2007.
International Marketing Review, Special Editor, 2003.
International Business Review, Referee, 2003 – present.
Long Range Planning, Referee, 2002 – 2005.
International Journal of Advertising, Referee, 2002 – present.
Journal of International Marketing, editorial board, 2002 – present.
European Journal of Marketing, Referee, 1996 – present.
European Marketing Association Conference, EMAC. (Conference) Oslo, Norway (2016).
2016 Winter Marketing Educators' Conference. (Conference) Las Vegas USA (2016).
2016 Mystique of Luxury Brands Conference. (Conference) Shanghai, China (2016).
2016 Monaco Symposium on Luxury. (Conference) Monaco (2016).
Global Marketing Conference GMC 2016. (Conference) Hong Kong, China (2016).
Paper: Can consumer privacy concerns be a thorn to loyalty program schemes?
Global Fashion Management Conference. (Conference) Florence Italy (2015).
Global Fashion Management Conference. (Conference) Florence, Italy (2015).
Co-authors: Nguyen T. and Balabanis G.
Global Fashion Management Conference. (Conference) Florence, Italy (2015). Invited speaker.
6th EMAC Regional Conference. (Conference) Vienna Austria (2015). Invited speaker.
18th World Marketing Congress -Academy of Marketing Science. (Conference) Bari Italy (2015).
Co-authors: Balabanis G and Liu M.
16th Cross Cultural Research Conference. (Conference) Playa del Carmen, Mexico (2015).
World Marketing Congress. (Conference) Lima Peru (2014).
The Monaco Symposium on Luxury. (Conference) Monaco (2014).
Global Marketing Conference-GMC. (Conference) Singapore (2014).
European Marketing Association Conference -EMAC. (Conference) Valencia, Spain (2014).
Paper: What Ties Customers to Hedonic and Utilitarian Services?
AMA SERVSIG 2014. International Service Research Conference. (Conference) Thessaloniki, Greece (2014).
Academy of Marketing Science Annual Conference. (Conference) Indianapolis USA (2014).
Academy of International Business. (Conference) Vancouver Canada (2014).
23rd annual Frontiers in Services Conference. (Conference) Miami, USA (2014).
European Conference of the Association for Consumer Research (EACR). (Conference) Barcelona, Spain (2013).
Co-authors: Balabanis G, Hellen K.
AMA Winter Educators' Conference. (Conference) Las Vegas, USA (2013).
Co-authors: Balabanis G. Katsikeas C.
Academy of Marketing Science, AMS 16th Biennial Marketing Congress. (Conference) Melbourne, Australia (2013).
Co-authors: Balabanis G., Liu M.
Academy of Marketing S science, AMS 16th Biennial Marketing Congress. (Conference) Melbourne, Australia (2013).
42nd European Marketing Academy Conference, EMAC 2013. (Conference) Istanbul, Turkey (2013).
Paper: Consumer Ethnocentrism: Too Finicky?
42nd Academy of Marketing Science Annual Conference (AMS). (Conference) Monterrey, CA, USA (2013).
35th Annual INFORMS Marketing Science Society Conference. (Conference) Istanbul, Turkey (2013).
Global Marketing Conference. (Conference) Seoul South Korea (2012).
Global Marketing Conference WON best paer award. (Conference) Seoul South Korea (2012).
Academy of Marketing Science Conference. (Conference) New Orleans USA (2012).
41st European Marketing Academy Conference. (Conference) Lisbon Portugal (2012).
40th European Marketing Academy Conference. (Conference) Ljubljana, Slovenia (2011).
European Marketing Academy Conference. (Conference) Ljubljana, Slovenia (2011).
AMS World Marketing Congress. (Conference) Reims France (2011).
AMS World Marketing Congress. (Conference) Reims, France (2011).
Paper: Measuring the influence of corporate image on country of origin image. The case of Spain.
Conference - AMS World Marketing Congress. (Conference) Reims France (2011).
Paper: Gender Disparaging Advertising: Can Irony Make Them More Acceptable?
Academy of Marketing Science Annual Conference. (Conference) Coral Gables, Florida (2011).
Association for Consumer Research Conference. (Conference) Jacksonville, Florida (2010).
Global Marketing Conference. (Conference) Tokyo, Japan (2010).
European Marketing Academy Conference (EMAC). (Conference) Copenhagen, Denmark (2010).
Paper: Consumer Ethnocentrism: Socially Imposed?
European Conference of the Association for Consumer Research. (Conference) Royal Holloway, University of London (2010).
Academy of Marketing Science Annual Conference. (Conference) Portland, Oregon, USA (2010).
Academy of International business conference. (Conference) Rio de Janeiro, Brazil (2010).
6th International Conference of the AM's Brand, Identity and Corporate Reputation. (Conference) Barcelona (2010).
Paper: Co-brand personalities: How much do they inherit the partner brand personalities?
18th International Colloquium in Relationship Marketing (ICRM). (Conference) Henley Business School, University of Reading (2010).
Second Biennial International Conference in Services Marketing. (Conference) Thessaloniki, Greece (2009).
European Marketing Academy Conference (EMAC). (Conference) Nantes, France (2009).
14th Cross-Cultural Research Conference. (Conference) Puerto Vallarta, Mexico (2009).
9th Academy of Consumer Research Conference on Gender. (Conference) Boston USA (2008).
50th Academy of International Business (AIB) Annual Meeting. (Conference) Milan, Italy (2008).
Relationship Marketing Summit. (Conference) Buenos Aires Argentina (2007).
European Marketing Assocation Conference. (Conference) Reykjavik Iceland (2007).
American Maketing Association AMA winter. (Conference) San Diego USA (2007). Invited speaker.
9th International Conference on Business Ethics. (Conference) Thessaloniki, Greece (2007). Invited speaker.
Society for Consumer Psychology Conference. (Conference) Miami (2006).
Rejuvenating Marketing: Contamination, innovation Integration, 34 European Marketing Association Conference (EMAC). Milan Italy (2005).
Cross-Cultural Research Conference. (Conference) Puerto Rico (2005).
Academy of Marketing Science 12th World Marketing Congress. Muenster, Germany (2005).
European Marketing Association Conference (EMAC). Murcia, Spain (2004).
Academy of Marketing Science Annual Conference. Vancouver Canada (2004).
World Marketing Congress. Perth, Australia (2003).
Annual Conference of the Academy of Marketing Science. Washington, DC, USA (2003).
Academy of Marketing Science Annual Conference. Sanibel Island, Florida (2002).
31st European Marketing Association Conference (EMAC). Braga, Portugal (2002).
Academy of Marketing Science, The 10th Biennial World Marketing Congress. Cardiff, UK (2001).
30th European Marketing Association Conference (EMAC). Bergen (2001).
Academy of Marketing Conference. Derby (2000).
29th European Marketing Association Conference (EMAC). Erasmus University Rotterdam, Netherlands (2000).
Paper: Associating a Brand with the Wrong Country of Origin or country of Manufacturing: Does it Matter?
28th European Marketing Association Conference(EMAC). Humbolt University, Berlin, Germany (1998).
Paper: Country of Origin Images Around the World: Can Value Priorities Predict Them?
27th European Marketing Association Conference (EMAC). Stockholm School of Economics, Stockholm, Sweden (1998).
Conference Manchester Metropolitan University. Manchester (1997).
26th European Marketing Association Conference. Warwick Business School, Warwick, UK (1997).
Marketing Educators Conference. University of Strathclyde, Glasgow (1996).
Academy of International Business (AIB) Conference. Aston University, Birmingham, UK (1996).
25th European Marketing Association Conference (EMAC). Budapest University of Economic Sciences, Budapest, Hungary (1996).

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