Source: https://esd.eu/en/content/privacy-policy
Timestamp: 2019-04-21 02:42:04+00:00

Document:
The protection of personal data has a high priority for esd electronics gmbh. This privacy statement informs the visitors of the website of esd electronics which data are collected for which purpose and for which usage.
esd electronics gmbh renounces on profiling and tracking of personal data of registered user web traffic, contact forms as well as on email newsletters.
The following data protection regulations apply to the offers presented by esd electronics gmbh (hereinafter referred to as "esd") on the internet www.esd.eu (hereinafter referred to as "website"). The privacy statement is structured under the following headings and presents the required information in its entirety.
esd collects and uses the users' personal data only insofar as this is necessary to provide a functional website and to provide content and services of the website. The processing of the users' personal data is only done with the user's consent. An exception applies in cases where prior consent cannot be obtained for practical reasons and the processing of data is permitted by law.
Insofar as esd obtains consent from the data subject for the processing of personal data, Art. 6 Para. 1 (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for processing personal data.
Art. 6 Para 1 (d) of GDPR serves as the legal basis in the event that the vital interests of the data subject or another natural person require the processing of personal data.
Art. 6 Para. 1 (f) of GDPR serves as the legal basis for processing if processing is required to safeguard a legitimate interest of esd or a third party and if the interests, fundamental rights, and freedoms of the data subject do not outweigh the first-mentioned interest.
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Data may be stored beyond this period if this has been foreseen by the European or national legislator in EU regulations, laws or other provisions to which esd is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of data for the conclusion or fulfillment of a contract.
On each retrieval of esd's website, the system automatically gathers data and information from the computer system of the accessing computer. The website is provided by a hosting provider. The privacy agreement for the hosting services is contractually agreed in accordance with Art. 28 of GDPR.
The data will likewise be stored in log files. This data will not be stored together with other personal data of the user.
The temporary storing of the above listed data by the system is necessary to enable a delivery of the website to the computer of the user. The information gathered is used for statistical purposes as well as for improvement and error detection at esd's website. The website operator reserves the right to check the server log files later if specific reasons indicate concrete evidence of unlawful use. The log files are stored in order to ensure the functionality of the website. In addition, the data helps esd to optimise the website and to ensure the security of esd's IT systems. The data is not analyzed for marketing purposes in this context.
The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the user. The data is not stored together with other personal user data.
The legal basis for processing personal data by means of cookies is Art. 6 Para. 1 (f) of GDPR.
The use of analyzis cookies is for the purpose of improving the quality of esd's website and its contents. The analyzis cookies return information on the website usage and this allows esd to continuously optimize the website.
These purposes are also justified esd's interests in the data processing pursuant to Art. 6 (1) lit. f) GDPR.
The esd website offers users the possibility to register by entering personal data. The data is entered in an input mask and it is transmitted to esd and stored by esd. The data will not be passed on to third parties. esd renounces on profiling and tracking of personal data of registered user web traffic, contact forms as well as on email newsletters.
User registration is required for the provision of certain content and services on esd's website.
The data will be deleted, as soon as it is no longer needed to achieve the purpose for gathering it. This will be the case for data collected during the registration process, if the user account at esd's website is deleted.
As a user, you have the option at any time to cancel the registration. You can have the data stored about you be changed at any time. Furthermore you can read, change or delete your personal data and your stored interests in your user account (under "My account" via the tab "Edit") by yourself.
You can subscribe to a free newsletter on esd's website. When registering for the newsletter, the data from the input mask is transmitted to esd. esd renounces on profiling and tracking of personal data of registered user web traffic, contact forms as well as on email newsletters.
When you purchase goods or services on esd's website and in this case deposit your e-mail address, this can subsequently be used by esd for sending a newsletter. In such a case, only information about products and novelties for own similar goods or services will be sent via the newsletter.
The legal basis for the processing of the data after registration for a newsletter, if the user has granted a consent, is Art. 6 (1) lit. a) GDPR.
The legal basis for the newsletter mailing on the basis of the sale of goods or services is §7 Art. 3 of the Law against Unfair Competition (UWG).
If the contact by email aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b) GDPR.
The requested email of the user is required to mail the newsletter to the user.
The data will be deleted, as soon as it is no longer needed to achieve the purpose for gathering it. The user's email address is therefore stored for as long as the subscription to the newsletter is active.
The subscription to the newsletter can be canceled by the respective user at any time. There is a corresponding information in each newsletter. Furthermore you can view your current newsletter settings, unsubscribe or subscribe again the newsletter in the personal data settings of your user account (under "My account" via the tab "Edit") by yourself.
Contact forms are available on esd's website, which can be used to contact esd electronically. If a user uses this option, the data entered in the input mask will be transmitted to esd and stored by esd. esd renounces on profiling and tracking of personal data of registered user web traffic, contact forms as well as on email newsletters. When you purchase goods or services on esd's website and in this case deposit your e-mail address, this can be used by esd subsequently for direct advertising purposes as well as for mailing information about products and novelties for own similar goods or services.
The processing of the personal data from the input mask serves solely for esd's processing of the communication. In the event of contact by email, this is also the required justified interest in the processing of the data. The other personal data processed in the course of the transmission process serves to prevent misuse of the contact form and to ensure the security of esd's IT systems.
This is the case, regarding the personal data originating from the input mask of the contact form and the data that has been transmitted with the email, when the respective communication with the user is terminated. The communication is terminated when it can be seen based on the circumstances that the relevant facts have been clarified conclusively.
The user has the possibility at all times to revoke his/her consent to the processing of personal data. If the user contacts esd by email, he/she can object at any time to the storing of his/her personal data. In such a case, the communication cannot be continued.
The user may exercise his/her right to information. Based on this information the user can object the storage of personal data. All personal data that has been stored in the course of the contacting will be deleted in that case.
On the esd website the open source software tool Matomo (formerly PIWIK) is used to analyze the surfing behavior of the users.
The software stores a cookie in the user's computer (refer chapter Cookies above).
The software runs exclusively on the servers of the esd website. The data is only stored there. The data will not be passed on to third parties. The software is set so that the IP addresses are not completely stored but in a shortened way. In this way it is no longer possible to assign the shortened IP address to the calling computer.
The legal basis for the processing of the user's personal data is Art. 6 (1) lit. f) GDPR.
The processing of the users' personal data offers esd to analyze the surfing behavior of the users. Evaluation of the collected data enables esd to analyze the information on the usage of certain features of the website. This helps esd to continuously optimize the website and their user-friendliness.
These purposes justify esd's legitimate interest on data processing assorting to Art. 6 Para. 1 (f) of GDPR. By anonymizing of the IP address the users' interests in the protection of their personal data is taken sufficiently into account.
The data will be deleted after 1.5 years.
These cookies allow Google to recognize your internet browser. If a user visits certain pages of a website of an AdWords customer and the cookie that has been saved on his end device has not expired, Google and the customer can detect that the user has clicked the advertisement and was forwarded to this site. Each AdWords customer is assigned with a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. In the above advertising measures, esd does not collect or process any personal data itself. esd is only provided with statistical analyzes by Google. These analyzes allow esd to identify which of the deployed advertising measures are particularly effective. esd does not receive any further data from the deployment of advertising measures, and, in particular, esd is able to identify users based on this information. The legal basis for processing your data is Article 6(1)(1)(a and f) GDPR.
In addition, esd uses the Google Remarketing application. This is a means of retargeting in order to deliver advertisements that match interests. This application enables displaying esd's advertising when you are visiting other websites after visiting the esd website. This is accomplished by means of cookies that are saved in your browser via which your utilization behavior is captured and analyzed by Google when you visit various websites. This enables Google to determine your previous visit to the esd website. According to Google, the data collected within the scope of retargeting is not combined with your personal data that may have been saved by Google. According to Google, pseudonymisation is used during retargeting in particular.
If you do not wish to have displayed advertising that is targeted to your interests in the future, you can deactivate cookies in your browser or inform Google about this by going to the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can object against Google retargeting by visiting the website Network Advertising Initiative (NAI): http://optout.networkadvertising.org.
The recipients or categories of recipients to whom the personal data about you has been or will be disclosed.
The planned duration of the storage of your personal data or, if specific information about this cannot be provided, criteria for determining the storage period.
The existence of a right of rectification or deletion of your personal data, of a right to the restriction of processing by the data controller, or of a right to objection to such processing.
All available information about the origin of the data if the personal data is not collected from the data subject.
The existence of automated decision-making, including profiling in accordance with Art. 22 Para. 1 and 4 of GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have a right to rectification and/or completion vis-à-vis esd if the personal data processed concerning you is incorrect or incomplete. esd must make the correction without delay.
There is no more need of the personal data for the purposes of processing by esd, but you do need it to assert, exercise, or defend legal claims.
If the processing of your personal data has been restricted, such data may only be processed - apart from being stored - with your consent or for the purpose of asserting, exercising, or defending rights or protecting the rights of another natural or legal person or on grounds of an important public interest of the European Union or a member state. If the processing restriction has been restricted according to the above conditions, you will be informed by esd before the restriction is lifted.
You revoke your consent, on which the processing was based in accordance with Art. 6 Para. 1 (a) or Art. 9 Para. 2 (a) of GDPR, and there is no other legal basis for the processing.
You file an objection against the processing in accordance with Art. 21 Para. 1 of GDPR and there are no overriding legitimate reasons for the processing, or you file an objection against the processing in accordance with Art. 21 Para. 2 of GDPR.
The deletion of your personal data is required to fulfill a legal obligation under European Union law or the law of the member states to which esd is subject.
Your personal data has been collected in relation to information society services offered in accordance with Art. 8 Para. 1 of GDPR.
If esd has made your personal data public and is obliged to delete it in accordance with Art. 17 Para. 1 of GDPR, esd shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those who process the personal data that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.
To fulfill a legal obligation required for processing under the law of the European Union or of member states to which esd is subject or to carry out a task in the public interest or in the exercise of official authority conferred on esd.
For reasons of public interest in the area of public health in accordance with Art. 9 Para. 2 (h) and (i) and Art. 9 Para. 3 of GDPR.
For archiving purposes in the public interest, scientific or historical research purposes, or for statistical purposes in accordance with Art. 89 Para. 1 of GDPR, insofar as the law referred to under section "Deletion Obligation" is likely to render impossible or seriously impair the attainment of the objectives of such processing.
If you have exercised your right to have esd correct, delete, or restrict data processing, esd is obliged to inform all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction on processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed by esd about such recipients.
Processing is based on consent in accordance with Art. 6 Para. 1 (a) of GDPR or Art. 9 Para. 2 (a) of GDPR or on a contract in accordance with Art. 6 Para. 1 (b) of GDPR.
In exercising this right, you also have the right to request that your personal data be transferred directly from esd to another data controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data transferability shall not apply to the processing of personal data required for the performance of a task in the public interest or in the exercise of an official authorization conferred on esd.
You have the right to file an objection at any time, for reasons arising from your particular situation, to the processing of your personal data in accordance with Art 6. Para. 1 (e) or (f) of GDPR; this also applies to profiling based on these provisions. esd shall no longer processes your personal data unless esd can prove compelling and legitimate grounds for processing, which outweigh your interests, rights, and freedoms or the processing serves to assert, exercise, or defend legal claims.
If your personal data is processed for direct marketing purposes, you have the right to file an objection at any time to the processing of your personal data for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
is necessary for the conclusion or performance of a contract between you and esd.
is admissible under European Union legislation or that of the member states to which esd is subject and where such legislation contains appropriate measures to safeguard your rights and freedoms and your legitimate interests.
However, these decisions may not be based on special categories of personal data in accordance with Art. 9 Para. 1 of GDPR, unless Art. 9 Para. 2 (a) or (g) applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests. In the cases referred to in (1) and (3), esd shall take reasonable measures to safeguard your rights, freedoms, and legitimate interests, including at least the right to obtain the intervention of a person by esd, to state esd's own position, and to challenge the decision.
The supervisory authority to which the complaint was filed, inform the complainant about the status and results of the appeal including the possibility of a judicial remedy pursuant to Art. 78 DSGVO.

References: Art. 6

Art. 6

Art. 6
 Art. 28
 Art. 6
 Art. 6
 Art. 6
 §7
 Art. 3
 Art. 6
 Art. 6
 Art. 6
 Art. 22
 Art. 6
 Art. 9
 Art. 21
 Art. 21
 Art. 8
 Art. 17
 Art. 9
 Art. 9
 Art. 89
 Art. 6
 Art. 9
 Art. 6
 Art 6
 Art. 9
 Art. 9
 Art. 78