Source: https://www.mica.ac.in/publications
Timestamp: 2019-04-18 11:15:38+00:00

Document:
Kulkarni, D. (2014). Exploring Jakobson's 'phatic function' in instant messaging interactions. Discourse & Communication, 8(2), 117-136.
Ranchhod, A., Gurau, C., Loukis, E., & Trivedi, R. (2014). Evaluating the educational effectiveness of simulation games: A value-generation model. Information Sciences, 264, 75-90.
Trivedi, R. (2014). Are we committed to teach entrepreneurship? A Cross-country analysis between business lectures of India, Singapore and Malaysia. Journal of Enterprising Communities: People and Places in Global Economy, 8(1), 71-81.
Bhave, K., Jain, V., & Roy, S. (2013). Understanding the orientation of gen Y toward mobile applications and in-app advertising in India. International Journal of Mobile Marketing, 8(1), 62-74.
Jain, V., & Roy, S. (2013). Employee perception about knowledge management in information technology industry. IMS Manthan: The Journal of Innovations, 7(1), 75-81.
Jain, V., Roy, S., & Pant, A. (2013). Effect of colour and relative product size (RPS) on consumer attitudes. Transnational Marketing Journal, 1(1), 41-58.
Khandpal, A., & Patra, S. K. (2013). Brand building in the era of mobility & emergence of 'New Imagined Communities': A conceptual analysis. Indian Journal of Marketing, 43(11), 24-29.
Pant, S., & Jain, V. (2013). A comparative analysis of mobile marketing: A case study approach. Middle East Media Educator, (3), 87-96.
Patra, S. K. (2013). Cyberculture and subaltern: Weavings of the virtual and real. ournal of Creative Communications, 8(2-3), 279-282.
tra, S. K., Gadekar, R., & Krishnatray, P. (2013). Users’ gratification, self-schema and Facebook behavior: A study of selective young Facebook users. Media Watch, 4(1), 84-94.
Roy, S., Jain, V., & Rana, P. (2013). The moderating role of consumer personality and source credibility in celebrity endorsements. Asia-Pacific Journal of Business Administration, 5(1), 72-88.
Sharma, S., & Jain, V. (2013). How have corporate identities changed in India. Journal of Creative Communications, 6(3), 241-257.
Sinha, A. (2013). ICT and education: A study of changing dynamics of India. International Journal of Educational Science and Research, 3(4), 33-45.
Sinha, A., Patra, S., Bhatt, S., & Brahmbhatt, A. (2013). ICT initiatives and agricultural communication in India. Mass Communicator, 7(2), 12-22.
Sreekumar, T. T. (2013). Global south perspectives on youth culture and gender imaginations in the technological society. Journal of Creative Communications, 8(2-3), 77-88.
Trivedi, R. H. (2013). Entrepreneurship, its conceptualization and teaching in business schools: Management lecturers’ perspective. South Asian Journal of Management, 20(1), 38-61.
Sreekumar, T. T., & Vadrevu, S. (2013). Subpolitics and democracy: The role of new media in the 2011 general elections in Singapore. Science, Technology and Society, 8(2), 231-249.
Viswanathan, V., & Jain, V. (2013). A dual-system approach to understanding "generation Y" decision making. Journal of Consumer Marketing, 30(6), 484-492.
Gadekar, R., Krishnatray, P., & Gaur, S. (2012). A descriptive study of Facebook uses among Indian students. Media Asia, 39(3), 140-147.
Jain, V., & Pant, S. (2012). Navigating Generation Y for effective mobile marketing in India: A conceptual framework. International Journal of Mobile Marketing, 7(3), 56-65.
Jain, V., Pingle, S., & Daswani, A. (2012). Understanding Indians purchase behavior process: Luxury apparel sector. Metamorphosis: A Journal of Management Research, 11(1), 82-94.
Jain, V., & Roy, S. (2012). The emerging trends in global advertising. Media Asia, 39(4), 175-182.
Jain, V., Roy, S., & Shudha, M. (2012). Advertising during recession: An agency perspective from India. NMIMS Management Review, 22, 77-88.
Krolokke, C., & Pant, S. (2012). I only need her uterus’: Noe-liberal discourses on transnational surrogacy”. Nordic Journal of Feminist and Gender Research, 20(4), 233-248.
Narang, S., Jain, V., & Roy, S. (2012). Effect of QR codes on consumer attitudes. International Journal of Mobile Marketing, 7(2), 52-64.
Pant, S., & Jain, V. (2012). Mobile marketing: Positioning an Indian framework. Indore Management Journal, 129-145.
Basalingappa, A. (2011). Sugar Free : Management case by Preeta H. Vyas: Case Analysis II. Vikalpa, 36(1), 106-109.
Bhattacharjee, A., Gaur, S. P., & Pandey, R. (2011). Perceptions of practicing and prospective women executives from India about Indian business newspapers. Asian Journal of Communication, 21(6), 632-647.
Das, K. (2011). CRM best practice: A case study of IDBI Bank: A study with specific reference to retail banking. NSB Management Review, 3(2), 58-67.
Das, K. (2011). Using participatory Photo Novels to teach marketing. Journal of Marketing Education, 34(1), 82-95.
Gadekar, R., Thakur, K., & Ang, P. H. (2011). Web sites for e-electioneering in Maharashtra and Gujarat, India. Internet Research, 21(4), 435-457.
Jain, V., Pant, S., & Daswani, A. (2011). Mobile marketing: The emerging Indian perspective. International Journal of Mobile Marketing, 6(2), 17-27.
ain, V., Roy, S., Daswani, A., & Sudha, M. (2011). What really works for teenagers: Human or fictional celebrity. Young Consumers, 21(2), 171-183.
Kothari, A., & Kothari, R. (2011). Interrogating management studies: legacies and preoccupations. Economic and Political Weekly, 46(1), 35-40.
Kothari, R. (2011). The persistence of partitions. Interventions, 13(3), 386-397.
Oza, F. V., Aparna, N., & Yamini, K. (2011). Marketing to Rural Women: How various Leading Brands are doing It ? The IUP Journal of Brand Management, 9(2), 7-17.
Patwardhan, P., Patwardhan, H., & Vasavada-Oza, F. (2011). Diffusion of account planning in Indian ad agencies. International Journal of Advertising, 30(4), 665-692.
Ranchhod, A., Gurau, C., & Marandi, E. (2011). Brand names and global positioning. Marketing Intelligence & Planning, 29(4), 353-365.
Roy, S., & Jain, V. (2011). Measuring the brand equity of online brands: a validation of the ORS brand equity scale. IMS Manthan: The Journal of Innovations, 6(1), 91-95.
Trivedi, R. H., Patel, J. D., & Savalia, J. (2011). Pro-environmental behavior of consumers: A taxonomy and its implications for the green marketer. South Asian Journal of Management, 18(4), 121-132.
Trivedi, R. H., Savalia, J. R., & Patel, J. D. (2011). An empirical study for developing scale and profiling technopreneurs based upon their technopreneurial motive. International Journal of Management and Enterprise Development, 1(1), 1-19.
Vasavada-Oza, F., & Pathan, F. (2011). Lifebuoy ‘Swasthya Chetna’ campaign: Marketing to rural India. Simer Pragati, 3(4), 62-78.
Das, K., & Garg, R. (2010). CRM best practices: A case study of an Indian private bank. Journal of Marketing & Communication, 6(2), 20-28.
Gadekar, R., Khadikar, A., & Thakur, K. (2010). The internet for engagement with the electorate: The Indian scenario. IMS Manthan: The Journal of Innovations, 5(1), 159-166.
Gaur, S. P., Bhattacharjee, A., & Pandey, R. (2010). Gender comparison of consumption of business information in India: the consumer’s perspective. Media Asia, 37(3), 123-135.
Jain, V., & Roy, S. (2010). Ecoism awareness among customers an its impact on buying. I-Manager's Journal of Management, 5(1), 68-75.
Jain, V., Roy, S., Daswani, A., & Sudha, M. (2010). How celebrities are used in Indian television commercials. Vikalpa, 35(4), 45-52.
Krishna, R., & Guru, S. (2010). Online shopping: motivators and barriers. Media Asia, 37(3), 157-162.
Krishnatray, P., Roy, S., & Gadekar, R. (2010). Perpetual mapping of Hindi news channels. Journal of Creative Communications, 5(1), 47-62.
Mathew, A. F. (2010). The case of development communication: Perspectives, issues and trends. Palabra Clave, 13(1), 31-45.
Mathew, A. F. (2010). Cinema and the ‘Political’. Indian Anthropologist, 45(3).
Mathew, A. F. (2010). The question of art and cinema: some material and philosophical perspectives. Media Asia, 37(3), 174-180.
Nanda, S. (2010). Conceptualising individual and institutional frameworks of HIV/AIDS stigma. Media Asia, 37(3), 163-173.
Nanda, S. (2010). Media exposure, gender stereotype and contextual stigma perception about HIV and AIDS: evidence from Gujarat, India. Journal of Health Management, 12(4), 461-481.
Pashupati, K., & Vasavada-Oza, F. (2010). Candy for all, but toys and games only for some: a comparison of advertising on children’s television channels in India and the United States. Media Asia, 37(3), 142-156.
Siganporia, H. (2010). From folk to people: Behram Malabari's eye' on Indian/English life. Journal of History & Social Sciences, 1(1).
Trivedi, H. C., Patel, R., & Guru, S. (2010). Managerial trust and organisational behavior. Management and Labour Studies, 35(2), 149-167.
Agrawal, R. (2009). Threat of a “me too” perception: a case of café coffee day. The Marketing Review, 9(3), 251-271.
Das, S., Burning, E. D., & Acharya, M. (2009). The effect of power distance and individualism on service quality expectations in banking. International Journal of Bank Marketing, 27(5), 336-358.
Gaur, S. P., Kohli, G., & Khanna, K. (2009). Learning centred innovation in management education: Kolb’s ELT. The International Journal of Learning, 15, 185-194.
Gaur, S. P., Lakhtakia, A., & Kohli, G. (2009). Winning strategy in turbulent times: total supply chain solutions for IT and ITes industry. PES Business Review, 4(1), 43-52.
Jain, V., Roy, S., Sudha, M., & Daswani, A. (2009). Conceptualising celebrity endorsement: the Indian advertiser’s perspective. Media Asia, 36(3), 176-184.
Jain, V., Sudha, M., & Daswani, A. (2009). Customer perception about celebrity endorsement in television advertising for retail brands. ICFAI Journal of Brand Management, 6(3-4), 7-25.
Krishnatray, P., Singh, P. P., Raghavan, S., & Varma, V. (2009). Gratification from new media: gender differences in internet use. Journal of Creative Communications, 4(1), 19-32.
Mathew, A. F. (2009). Human rights: Some thoughts and perspectives. Indian Journal of Human Rights and Social Justice, 4(1-2).
Nanda, S. (2009). Effect of women’s nutritional status on fertility: study of non-industrial population in Orissa. Man In India, 89(4), 525-534.
Nanda, S., & Pramanik, A. (2009). HIV/AIDS in India: stigmatization as a process of communication and social relationship. Cuadernos De Informacion, 25(2), 105-117.
Patwardhan, P., Patwardhan, H., & Vasavada-Oza, F. (2009). Insight on account planning: a view from the Indian ad industry. Journal of Current Issues and Research in Advertising, 31(2), 105-120.
Sinha, A. (2009). Communication anthropology: the writing on the wall. The Eastern Anthropologist, 62(4), 511-525.
Thakur, K., & Gadekar, R. (2009). Convergence of the conventional and the new media: electioneering in India. IMS Manthan: The Journal of Innovations, 4(2), 129-138.
Thakur, K., & Gadekar, R. (2009). Websites for campaign in the Lok Sabha election 2009: Cases of Maharashtra and Gujarat. Indian Journal of Media Studies, 3(1-2), 16-27.
Kanabar, K., & Trivedi, H. (2008). Accessibility and credibility on information sources for marketing communications in rural markets. Pragati, 3(1), 1-20.
Mahon, N., & Ranchhod, A. (2008). Searching for the holy grail: The creative skills that various stakeholders value. Journal of Creative Communications, 3(3). 255-277.
Mathur, M., & De, T. (2008). Food king: Moving up the food chain. Pragati, 1(1), 1-16.
Kothari, R. (2007). Diffusing polarizations: language and translation at the time of the Gujarat riots. Transversal: E-Journal.
Uniyal, D. P. (2007). Planet health case analysed. Vikalpa, 32(2), 103-109.
Anand, S., & Parashar, V. (2006). Integrating local and global knowledge through ICT: Implications for rural business and development. IIMB Management Review, 18(1), 85-94.
Riaz, S., Shelat, M. P., & Sinha, A. (2006). Role of sports in international relations: a cross cultural study of reflection of sentiment through newspapers. African Journal of International Affairs and Development, 11(1), 97-127.
Krishnatray, P., Melkote, S. R., & Krishnatray, S. (2006). Providing care to persons with stigmatised illnesses: implications for participatory communication. Journal of Health Management, 8(1), 51-63.
Mathew, A. F. (2006). Some narratives on Kashmir and the Indian media: It is also about the ‘Nation’, the ‘Media’, and ‘War against terror’. Indian Anthropologist, 41, 251-268.
Pandey, S. C. (2006). From WorldCom to MCI. Decision, 23(2), 141-190.
Gaur, S. P. (2006). Achieving inter-gender communication effectiveness organisations. Vision, 10(2), 11-20.
Nair, T. S. (2005). The transforming world of Indian microfinance. Economic and Political Weekly, 40(17), 1695-1698.
Pandey, S. C. (2005). Organisational decline and turnaround: Insights from the Worldcom case. Vision, 9(2), 51-66.
Sinha, P. K., & Uniyal, D. P. (2005). Using observational research for behavioural segmentation of shoppers. Journal of Retailing and Consumer Services, 12(1), 35-48.
Khanwalkar, S. (2004). Literacy in the 'visual world': Impact of the SLS experiment in rural India. Semiotica, 160(1-4), 219-228.
Mathew, A. F. (2004). The 'Economics' of globalisation. Journal of Indian Anthropological Society, 39(1), 1-17.
Mathew, A. F. (2004). Neo-imperialism of the United States of America and the media: An overview. The Eastern Anthropologist, 57(3-4), 347-362.
Pandey, S. C., & Verma, P. (2004). WorldCom Inc.: Management Case. Vikalpa, 29(4), 113-126.
Gupta, S. (2003). Event Management: issues and challenges. IIMB Management Review, 29(2), 15(2), 87-96.
Gupta, S. (2003). Indian alcoholic beverages industry: A strategic analysis. Paradigm, 7(1), 46-58.
Gupta, S., & Chundawat, D. S. (2003). Family roles and social influences in buying decision-making. ICFAI Journal of Marketing Management, II(3), 43-56.
Kumar, A. M., Sinha, P. K., & Krishna, R. (2003). Children in a Kirana store: Building a case for retail communication. Journal of Brand Management, 10(3), 219-232.
Nair, T. S. (2003). Growth and structural transformation of newspaper industry in India: An empirical investigation. Economic and Political Weekly, 38(39), 4182-4189.
Gupta, S., & Chundawat, D. S. (2002). Family and social influences in buying decision making: A study of refrigerator. NMIMS Management Review, 14(2), 31-41.
Gupta, S., & Chundawat, D. S. (2002). Family and social influences in buying decision making: A study of television. Decision, 29(2), 45-66.
Krishna, R., & Tandan, A. (2002). Business Ethics: The Indian reality. IIMB Management Review, 14(4), 97-98.
Pancholi, J., & Purani, K. (2002). Analysis of ethical perceptions of current business practice and circumstantial-self-behaviour among management students. NMIMS Management Review, 14(2), 16-22.
Sinha, P. K., Banerjee, A., & Uniyal, D. P. (2002). Deciding where to buy: story choice behaviour of Indian shoppers. Vikalpa, 27(2), 13-28.

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