Source: https://www.rodenstock.com/it/it/informativa-sulla-protezione-dei-dati.html
Timestamp: 2019-04-19 20:37:41+00:00

Document:
We are pleased that you are interested in our web service. The protection of your privacy is very important to us.
Rodenstock sees it as a matter of corporate responsibility to protect data entrusted to the company. To ensure that you feel secure when visiting our website, we strictly observe the statutory provisions during the processing of your personal data and would like to provide you with detailed information on how your data is handled.
For all questions regarding data protection in connection with our products or the use of our website you can also contact our data protection officer at any time. The data protection officer can be contacted at the above postal address as well as the previously specified e-mail address (heading: “FAO Data Protection Officer”).
2. When and for what purpose does Rodenstock collect data concerning you?
The processing if this access data is required to facilitate the visit to the website and to ensure the long-term functionality and security of our systems. The access data is temporarily stored in internal log files for the previously mentioned purposes, to prepare statistical information on the utilisation of our website, to enhance our website in view of the usage habits of our visitors (e.g. if the proportion of mobile devices calling up the pages increases) and to generally administratively maintain our website. The legal basis is Art. 6, Para. 1, Sentence 1 b GDPR.
The information stored in the log files does not allow any direct conclusions as to your person.
There are various options for contacting us. These include the contact and service request form as well as contact via e-mail. It is evident from the respective input forms, as to which data is collected in each case. In this connection, we process data solely for the purpose of communicating with you. The legal basis is Art. 6, Para. 1 b GDPR. The data we collect when using the contact form is automatically deleted when your enquiry has been completely processed, unless we still require your request to fulfil contractual or statutory obligations (see section “When will your data be deleted?”).
The legal basis for the processing of your application documents is Art. 6, Para. 1, Sentence 1 b and Art. 88, Para 1 GDPR in conjunction with national data protection law.
We are subject to various legal obligations, e.g. legal retention requirements regarding business documentation as well as export regulations.
You can deactivate the option to store these cookies at any time in the system settings of your browser and delete existing cookies. Every user can also view the website without cookies. If you do not accept any cookies, this can, however, lead to a restriction in the functionality of our website.
Cookies required to carry out the electronic communication process or to provide specific functions you requested (e.g. use of the shopping basket), are stored on the basis of Art. 6, Para. 1 f. The operator of the website has a legitimate interest in storing cookies for the purpose of the technically smooth and optimised provision of its services. Insofar as other cookies (e.g. cookies for the analysis of surfing habits) are stored, these are dealt with separately in this privacy statement in the following section.
The legal basis for the data processing described in the following section is Art. 6, Para 1, Sentence 1 f GDPR, based on our legitimate interest to present personalised advertisements to you.
In the following section we would like to explain to you these technologies and the service providers deployed for this purpose in more detail.
•	Technical information on the browser and the operating system.
The data collected is, however, stored only pseudonymously, so that it is not possible to make any direct conclusion as to the individuals.
In the following descriptions of the technologies we use, you will find information on the options for objection regarding our analysis and advertising measures by way of a so-called opt-out cookie. Please note that after the deletion of all cookies in your browser or the later use of another browser and/or profile, another opt-out cookie must be placed.
Below, are the options for objection regarding your analysis and advertising measures. Alternatively, you can raise your objection via corresponding settings on the websites Truste, NAI, DAA or Your Online Choices, where options for objecting are provided by many advertisers combined. This page permits the listed service provides to deactivate all advertisements at once, by way of opt-out cookies, or alternatively, to handle the setting for each provider individually.
Google will process the information obtained by the cookies to evaluate your use of the website, to compile reports on the website activities for the website operators, and to provide other services connected to the website use and internet usage.
As shown above, you can configure your browser in such a way that it rejects cookies, or you can prevent the capture of the data generated by cookies and related to your use of our website in the cookie settings of the privacy statement by Google. Alternatively, you can also prevent the processing of such data by Google, by downloading and installing the browser add-on provided by Google (the latter does not work with mobile terminal devices).
Further information to that end can be found in the Privacy statement by Google Analytics.
Google Analytics cookies are stored on the basis of Art. 6, Para. 1 f GDPR. The website operator has a legitimate interest in analysing the user habits to optimise its website as well as his advertising.
We are use the Facebook pixel or visitor promotion pixel of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter: Facebook) on our websites. By calling-up this pixel via your browser, Facebook can subsequently see if a Facebook advertisement was successful. This is, for example, the case when a purchase has been made on a website. For this purpose, we receive exclusively statistical and anonymised data from Facebook, without reference to a specific person. This enables us to record the effectiveness of Facebook advertisements for statistical and market research purposes and to improve our services.
We also use the Facebook pixel for the “Website Custom Audiences” function. We would like to point out that, as provider of the websites, we do not have any knowledge of the contents of the transmitted data, nor their utilisation by Facebook. We can merely choose which segment of Facebook users (such as age, interests) should be shown our advertisement. For this purpose, we use one of two procedures of custom audiences, where no data sets, in particular no e-mail addresses of our users - whether encrypted nor unencrypted - can be transmitted to Facebook.
Via the pixel graphics, Facebook receives, inter alia, the information from your browser that our page has been retrieved by your terminal. If your browser permits cookies and you are not participating in the opt-out procedure, Facebook creates a cookie to enable it to recognise you . If you are logged into Facebook or log in later, the data can be assigned to your Facebook account, whereby personal data is processed.
In particular, if you are registered with Facebook, for further information refer to their data protection information https://www.facebook.com/about/privacy/. Please click here, if you would like to revoke your consent to the Facebook pixel.
Facebook pixel is stored on the basis of Art. 6, Para. 1 f GDPR. The website operator has a legitimate interest in inserting offers tailored to the user, against the background of user-relevant advertising.
Our website uses the map service Google Maps, by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google“). To ensure that the Google map data used by us can be integrated and shown in your web browser, when calling up the contact page, your web browser must connect to a Google server, which can also be located in the USA. When personal data is transmitted to the USA, Google has subjected itself to the EU-US Privacy Shield. Google hereby receives the information that the contact page of our website has been called up by the IP address of your device. The legal basis is Art. 6, Para. 1, Sentence 1 f GDPR, based on our legitimate interest in the integration of a map service to establish contact.
If you are calling up the Google map service on our website while you are logged into your Google profile, Google is also able to link this event to your Google profile. If you do not want this link to your Google profile to be made, you need to log out of Google before calling up our contact page. Google stores your data and uses it for the purposes of advertising, market research and personalised presentation of Google Maps. You can object to the collection of this data by Google.
Further information for this purpose can be found in the privacy statement by Google and the additional terms and conditions of use for Google Maps.
6. When will your data be deleted?
In principle, we store personal data only as long as this is required for the fulfilment of contractual or legal obligations which are the reason for the collection of the data. After that, we delete the data immediately, unless we require the data until the expiry of the legal limitation periods for the purposes of evidence in civil claims or due to statutory retention requirements.
For evidentiary purposes, we have to retain contract data for three years after the end of the year the business relationship with you ends. According to statutory limitation periods, potential claims become time-barred no earlier than at this point in time.
After that, we still have to store part of your data for accounting purposes. We have an obligation to do so due to legal documentation requirements, which can arise from the Commercial Code, the Tax Code, the Banking Act, the Money Laundering Act and the Securities Trading Act. The retention periods for documents specified in the above legislation are two to ten years.
7. What are your data protection rights?
You have the right at any time to request information on the processing of your personal data by us. We will explain the data processing to you within the course of providing this information and furnish you with an overview of your stored personal data.
If data stored by us should be incorrect or no longer up-to-date, you have the right for this data to be corrected.
You can also request the deletion of your data. Should the deletion exceptionally not be possible due to other legal provisions, then the data is blocked, so that it is only available for this legal purpose.
Furthermore, you can restrict the processing of your data, e.g. if you are of the opinion that the data stored by us is not correct. You also have the right to data portability, in other words, upon your request, we forward a digital copy to you, containing the personal data that you have provided.
In order to assert the rights described here, you may contact us at any time, via the above-mentioned contact details. This also applies if you wish to receive copies of guarantees for evidence of a reasonable level of data protection.
Furthermore, you have the right to object to the data processing, which is based on Art. 6, Para. 1 e or f GDPR. Finally, you have the right to lodge a complaint at the data protection supervisory authority responsible for us. You can exercise this right at a supervisory authority in the member state of your residence, your employment or the place of the suspected breach.
You have the right, in accordance with Article 7, Para. 3 GDPR, to revoke consent once granted to us, at any time. As a consequence, we shall in future no longer continue to process the data that is the object of the consent. The revocation of the consent does not affect the lawfulness of the processing based on the consent up to the time of the revocation.
Insofar as we are processing your data on the basis of legitimate interests in accordance with Art. 6, Para. 1, Sentence 1 f GDPR, you have the right in accordance with Art. 21 GDPR, to raise an objection against the processing of your data, insofar as there are grounds for this, which arise from your special situation or where the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we shall implement also without the need for you to give reasons.
We maintain current technical measures to safeguard data security, in particular for the protection of your personal data against risks during data transmissions as well as against third parties acquiring knowledge of your personal data. These are correspondingly adjusted to the current state of the art. To secure the personal data specified by yourself on our website, we use Transport Layer Security (TLS) which encrypts the information you enter.
We occasionally update this Privacy Statement, for example when we are adjusting our website or if the legal or official requirements change.

References: Art. 6
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 Art. 88
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 Art. 21