Source: http://www.proceedings.blucher.com.br/article-details/o-princpio-de-deslocamento-na-base-do-metadesign-12729
Timestamp: 2019-04-23 00:11:29+00:00

Document:
O conceito de metadesign é ambíguo e a literatura proporciona diversas concepções desta abordagem metodológica. O artigo tem como objetivo a definição de um princípio que pode ser encontrado na base dessas concepções, ou seja, o princípio de deslocamento. Este prevê a possibilidade do designer se deslocar do nível do design para o nível do metadesign, a fim de desenvolver processos projetuais sobre o próprio design. Para tanto, é apresentada a visão precursora proposta por Andries van Onck nos anos sessenta do século passado, mas ainda hoje muito influente. Como contraponto, é apresentado o caso da Alessi, empresa que trabalha com esta abordagem. A discussão das duas concepções permite definir o princípio de deslocamento.
The metadesign concept is ambiguous and the literature offers different conceptions of this approach. The aim of the article is to define a methodological principle that lays at the bases of many of such conceptions, i.e. the shift principle. This principle considers the possibility that the designer shifts from the design level to the metadesign level in order to develop a design process on the same design. Thus, it is present the Andries van Onck’s trailblazing vision, still influent. As a counterpoint, it is presented the case of Alessi, a company that works with this approach. The discussion of the two conceptions allows to define the shift principle.
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