Source: http://blog.streamsend.com/2011/04/success-story-art4now.html
Timestamp: 2019-04-26 11:46:59+00:00

Document:
One of the great things about working for StreamSend is working with some really interesting businesses. Art4Now is a great example of that.
Art4Now™ is an online retailer that sells fashion and collectibles – particularly, the annual poster – for the New Orleans Jazz & Heritage Festival, with which it is in close partnership Art4Now has a new handle on email marketing that is paying off in numerous ways.
The Festival is non-profit and Art 4Now donates a portion of its sales to benefit the New Orleans community outreach programs that the Festival supports. The Festival is held the last weekend of April or the first week of May.
As a premier world jazz event from the birthplace of jazz, the festival posters are eagerly sought out by shoppers nationally and internationally with big collector followings in Tokyo, Japan, the UK and Scandinavia. Art4Now produced the 2010 poster with Tony Bennett. The posters are also sold at local galleries and used widely throughout the city as a promotional tool for the festival.
As an online-only retailer, Art4Now saw the value of email newsletters to create and build its relationships. But their existing email software had no capability to track views, traffic, etc., was difficult to integrate with the website at a critical time of year, required lots of manual administration, and could undermine their online marketer reputation with internet service providers (ISPs) by not eliminating invalid or uninterested email addresses.
They reduced their customer distribution list to 20,000 customers, parsing out 5000 undeliverable addresses – saving money and effort, plus insuring a high-quality reputation with ISPs so that the good addresses would be reached and not blocked as Spam.
Art4Now increased open rates by 30% and click-through rates by 20%.
With our easier, intuitive tools, they doubled their mailings, letting them stay better in touch with an audience geared to one annual event. Increasing their e-mailings also helped them compete with other heavily-marketed New Orleans events like the Saints in the SuperBowl and the Mardi Gras.
Mission accomplished. We wish art4Now luck and a great time at the New Orleans Jazz Festival later this month!

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