Source: http://www.swisstraffic.ch/en/common/info/datenschutz
Timestamp: 2019-04-18 11:00:20+00:00

Document:
The data protection declaration of SWISSTRAFFIC AG is based on the valid data protection guidelines in Switzerland and the EU. The above legal bases are governed by the stricter data protection regulations of the European Union https://edpb.europa.eu/ (valid since 25 May 2018) compared to the regulations of Switzerland (currently under revision).
The current status of the data protection declaration is 25 May 2018 and we reserve the right to amend this data protection declaration at any time in compliance with the valid data protection regulations.
Safeguarding your privacy has absolute priority for SWISSTRAFFIC. Our highest aim is to guarantee the maximum degree of confidentiality and security.
SWISSTRAFFIC AG uses the personal information provided by you only in the context of the customer relationship between you and SWISSTRAFFIC Inc. For example, if you have subscribed to our newsletter, we will use your e-mail address to send you current information by e-mail. Personal customer data will be treated confidentially. No personal data will be passed on to third parties.
Thank you for visiting www.swisstraffic.ch. The protection of your personal information is important to us. Therefore, we would like to explain below how we handle this data.
The responsible party within the meaning of the Basic Data Protection Regulation, other data protection laws in force in the member states of the European Union and other provisions of a data protection nature is SWISSTRAFFIC Inc. (referred to below as " responsible party" or "we" or "us").
Personal data are particulars of personal or factual circumstances of a specific or identifiable natural person. This includes information such as name, address, telephone number and e-mail address, but also the IP address to be assigned to a connection. Information that is not directly associated with a person's identity - such as favourite websites or the number of users of a page - is not personal data.
We only collect and use personal data of our users insofar as this is necessary to provide a functional website as well as for our contents and services. The collection and use of personal data of our users takes place regularly only with the user's consent. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.
Insofar as we obtain the consent of the concerned person for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Ordinance (GDPR) serves as the legal basis for the processing of personal data.
In the case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
Every time you visit our website, an automated system collects data and information.
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the connection of the user's system to our system.
The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. Thus, the storage also serves to prosecute payment fraud, protect our systems against attacks and misuse as well as for quality assurance. An evaluation of the data for marketing purposes does not take place in this context.
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective connection has been closed.
If the data is stored in log files, this is the case after six weeks at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.
Our Internet pages use "cookies" in several places. Cookies are small text files that are stored on your computer and saved by your browser. This makes it possible to store specific information related to you, the user, on your PC while you are visiting our website. Cookies help to determine the frequency of use and the number of users of a website and to make the website as comfortable and efficient as possible for you.
On the one hand, we use "session cookies", which are stored temporarily exclusively for the duration of your use on our Internet pages. "Session cookies" are automatically deleted after closing the browser.
On the other hand, we use "permanent cookies" to record information about visitors who repeatedly access one of our Internet pages. The purpose of the use of these cookies is to offer you optimal user guidance, to recognize you again and to save you from having to re-register if you use them again. A permanent cookie is only set if you activate the "Stay logged in to this device" function. The content of a permanent cookie is limited to an identification number. Name, IP address etc. are not stored. An individual profile of your usage behavior does not take place.
The legal basis for the processing of personal data using permanent cookies is, if the function "Stay logged in on this device" is activated, the consent declared by the user in accordance with Art. 6 para. 1 lit. a GDPR.
It is also possible to use our website without cookies. You can disable cookies in your browser, restrict them to certain websites or set your browser to notify you when a cookie is sent. Please note, however, that in this case you must expect a limited display of the page and limited user guidance.
If a user subscribes to the newsletter offered by us, it is necessary to enter the e-mail address in the respective input mask. The data entered will be transmitted to us.
The subscription to the newsletter can be cancelled by the person concerned at any time. Likewise, consent to the storage of personal data can be revoked at any time. For this purpose, there is a corresponding link in every newsletter.
Our website uses "Google Analytics", a web analysis service of Google Inc. for statistical analysis of visitor access. "Google Analytics" creates detailed statistics about the visitors of a website. The "Google Analytics" analysis software determines and stores information about the search engine you use, the search terms used, the languages used, the origin of visitors by country, the browsers and their plug-ins used, the referrer, the length of stay, entry pages, exit pages of visitors, the abort rates and the duration of the visit to our website.
The IP address is anonymized immediately after processing and before it is stored.
As part of visitor recognition, "Google Analytics" uses heuristics that attempts to identify a visitor with a previous visit by taking certain data into account. These are the IP address, the resolution, the browser, the plugins used and the operating system. This data is combined and calculated to a hash value.
The heuristics internally uses the full IP address. However, the IP address is not processed and stored in isolation. The IP address is also not used in this usage process to analyse the usage behavior, but only to create the pseudonym. The anonymized IP address is linked to other data in a hash value.
We have configured "Google Analytics" in such a way that no cookies are set and the IP address is made immediately anonymous, so that "Google Analytics" does not process personal data.
The legal basis for the processing of data is Art. 6 para. 1 lit. f GDPR. The legitimate interest lies in the analysis of the number of visitors.
The processing of the data serves solely for the purpose of optimizing our advertising strategies and content.
The personal data collected is immediately made anonymous and is not collected separately. Rather, "Google Analytics" accesses the IP address already reported to the server and makes it anonymous before it is saved.
The collection of the IP address is required for the delivery of the page to your browser. In this respect, there is no right of objection. Since the IP address of "Google Analytics" is directly anonymised by the server and is neither collected nor stored separately, "Google Analytics" does not process personal data.
We use Google AdWords (Google Inc.) to advertise our website by displaying advertisements for our company in the search engine results of the search engine Google.
Google AdWords places a conversion tracking cookie in your browser when you click on a Google-enabled ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each AdWords customer receives a different cookie. Cookies cannot be traced through the websites of other AdWords customers. Conversion cookies are used to generate statistics that show the total number of users who clicked on an ad. However, the statistics do not contain any information about individual users.
You can prevent the storage of the corresponding cookies and thus the tracking by the corresponding setting of your browser.
You may object to interest-based advertising by Google in principle. To do this, call up the link www.google.de/settings/ads via your browser and make the desired settings there.
You can ask the party responsible to confirm whether personal data concerning you will be processed by us.
h. the existence of automated decision-making including profiling in accordance with Article 22(1) and (4) GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.
You have a right of correction and/or completion towards the responsible party, if the processed personal data, which concern you, are incorrect or incomplete. The party responsible shall make the correction without delay.
b. You revoke your consent, on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing.
c. You file an objection against the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate reasons for the processing, or you file an objection against the processing pursuant to Art. 21 para. 2 GDPR.
f. The personal data concerning you have been collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.
3.2) If the responsible party has made public the personal data concerning you and is obliged to delete them pursuant to Art. 17 para. 1 GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data processors who process the personal data that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.
d. if you have filed an objection to the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.
If you have exercised your right of rectification, cancellation or restriction of the processing with respect to the responsible party, the responsible party is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or cancellation of the data or restriction of the processing, unless this proves impossible or involves a disproportionate effort.
The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the responsible person.
You have the right to object at any time, for reasons arising from your situation, to the processing of personal data concerning you under Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.
After an objection, the party responsible no longer processes the personal data concerning you, unless he can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out based on the consent until revocation.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g applies, and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
Regarding the cases mentioned in a. and c., the party responsible takes appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person by the party responsible, to state his own position and to challenge the decision.
Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in the Member State where you are staying, working or suspected of infringing, if you believe that the processing of personal data concerning you is contrary to the GDPR.

References: Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 9
 Art. 21
 Art. 21
 Art. 8
 Art. 17
 Art. 21
 Art. 9
 Art. 9