Source: https://alders.de/en/privacy-policy/
Timestamp: 2019-04-23 09:55:58+00:00

Document:
– contact information (e.g. e-mail, phone numbers).
– Meta / communication data (e.g. device information, IP addresses).
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g., cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
“Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range of aspects and includes virtually every handling of data.
“Profiling” means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse and predict aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.
“Responsible person” means the natural or legal person, public authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.
In accordance with art. 13 GDPR, we inform you about the legal basis of our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is art. 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, art. 6 para. 1 lit. d GDPR is the legal basis.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (art. 25 GDPR).
If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, as required by payment service providers, pursuant to art. 6 (1) (b) GDPR to fulfil the contract), you have consented to a legal obligation or based on our legitimate interests (e.g., the use of agents, webhosters, etc.).
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of art. 44 et seq. GDPR. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
You have the right to ask for confirmation as to whether the data in question is being processed, and for information about this data as well as for further information and a copy of the data in accordance with art. 15 GDPR.
According to art. 77 GDPR, you have the right to file a complaint with the competent supervisory authority.
“Cookies” are small files that are stored on a users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g., the contents of a shopping cart in an online shop or a login status are saved. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g., the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person who manages the online offer (otherwise, if it is only their cookies, this is called “first-party cookies”).
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 (1) AO, 257 (1) Nos. 1 and 4, (4) HGB (German Commercial Code) (books, records, management reports, accounting documents, trading books, relevant for taxation Documents, etc.) and 6 years in accordance with § 257 (1) nos. 2 and 3, (4) HGB (commercial letters).
– contract data (e.g. subject, term, customer category).
As part of the use of our online services, we can save the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is to pursue our claims acc. To art. 6 para. 1 lit. f. GDPR required or there is a legal obligation in accordance with. art. 6 para. 1 lit. c. GDPR.
We process data in the context of administrative tasks and organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are art. 6 para. 1 lit. c. GDPR, art. 6 para. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors.
In order to operate our business economically, to recognize market trends, wishes of the contractors and users, we analyse the data available to us for business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata based on the nature 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.
The analysis are carried out for the purpose of business analysis, marketing and market research. In doing so, we can provide the profiles of registered users with information, e.g. take into account their services. The analysis serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analysis are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analysis.
If these analysis or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analysis and general trend provisions are created anonymously if possible.
We process the applicant’s data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant’s data takes place in order to fulfil our (pre-) contractual obligations in the context of the application process within the meaning of art. 6 para. 1 lit. b. GDPR art. 6 para. 1 lit. f. GDPR if the data processing e.g. is required for us in the context of legal proceedings (in Germany, § 26 BDSG applies additionally).
Insofar as special categories of personal data within the meaning of art. 9 (1) GDPR are voluntarily communicated within the framework of the application procedure, their processing is additionally carried out in accordance with art. 9 (2) lit. b GDPR (e.g. health information such as disability or ethnic origin). Insofar as special categories of personal data within the meaning of art. 9 (1) GDPR are requested from applicants in the context of the application procedure, their processing is additionally carried out in accordance with art. 9 para. 2 lit. a GDPR (for example health data, if necessary for the profession).
If provided, applicants can submit their applications to us via an online form on our website. The data will be encrypted and transmitted to us according to the state of the art.Furthermore, applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent in encrypted form and that applicants themselves must provide encryption. We can therefore take no responsibility for the transmission of the application between the sender and the reception on our server and therefore recommend rather to use an online form or the postal delivery. Instead of applying via the online form and e-mail, applicants still have the opportunity to send us the application by post.
The deletion is subject to a legitimate revocation of the candidate, after the expiration of a period of six months, so that we can answer any follow-up questions to the application and meet our obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with the tax regulations.
When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details for processing the contact enquiry and its processing is according to art. 6 para. 1 letter b. (in the context of contractual/pre-contractual relationships), art. 6 para. 1 lit. f. (other requests) GDPR; information can be stored in a customer relationship management system (“CRM System”) or similar organization.
Content of the newsletter: We send newsletters, e-mails, and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletter contains information about our services and us.
Double opt-in and logging: Registration for our newsletter is done in a so-called double opt-in procedure. That means after registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with questionable e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
The dispatch of the newsletter and the associated performance measurement are based on a consent of the recipients acc. art. 6 para. 1 lit. a, art. 7 GDPR in connection with § 7 Abs. 2 No. 3 UWG or if consent is not required, based on our legitimate interests in the direct marketing acc. art. 6 para. 1 lt. F. GDPR in connection with. § 7 Abs. 3 UWG.
Termination / Revocation – You may terminate the receipt of our newsletter at any time, therefore revoking your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them to provide prior consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from the server when opening the newsletter from our server, or if we use a shipping service provider. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.
This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us mostly to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The hosting services we use are designed to provide the following services: we use infrastructure and platform services, computing capacity, storage and database services, e-mailing, security and technical maintenance services to operate this online service.
We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. art. 6 para. 1 lit. f GDPR in connection with. art. 28 GDPR (conclusion of order processing contract).
We or our hosting provider collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of art. 6 para. 1 lit. f. GDPR. The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and is then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
We maintain online presences within social networks and platforms in order to communicate with active customers, interested parties and users, and to inform them about our services.
We point out that data of the users outside the area of the European Union can be processed. This may result in risks for the users because, e.g., enforcement of user rights could be made more difficult. With respect to US providers certified under the Privacy Shield, we point out that they are committed to respecting EU privacy standards.
Furthermore, the data of the users are usually processed for market research and advertising purposes. Thus, e.g. user profiles are created from the user behaviour and the resulting interests of the users. The usage profiles can in turn be used to e.g. place advertisements inside and outside the platforms that are allegedly in line with users’ interests. For these purposes, cookies are usually stored on the computers of the users, in which the user behaviour and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and logged in to them).
For a detailed description of the respective processing and the possibilities of revoking (opt-out), we refer to the following linked information of the provider.
Even in the case of requests for information and the assertion of user rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 (1) lit. GDPR), we make use of content or services offered by third-party providers in order to provide their content and services, such as including videos or fonts (collectively referred to as “content”).
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring to web pages, visit time, and other information regarding the use of our online offer.

References: art. 13
 art. 7
 art. 6
 art. 6
 art. 6
 art. 6
 art. 44
 art. 15
 art. 77
 § 257
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 art. 6
 § 26
 art. 9
 art. 9
 art. 9
 art. 9
 art. 6
 art. 6
 art. 6
 art. 7
 § 7
 art. 6
 § 7
 art. 6
 art. 28
 art. 6
 art. 6