Source: https://www.pluradent.de/de/datenschutz/
Timestamp: 2019-04-26 11:58:04+00:00

Document:
Bei Fragen zum Datenschutz, der Verarbeitung Ihrer Daten oder zur Inanspruchnahme Ihrer Rechte können Sie sich jederzeit an den Verantwortlichen oder den Datenschutzbeauftragten wenden. Hierfür fallen nur die Übermittlungskosten nach den Basistarifen an.
Möchten Sie von Ihrem Widerspruchsrecht Gebrauch machen, genügt eine E-Mail an datenschutz@pluradent.de.
Durch die Weiterentwicklung unserer Website und Angebote darüber oder aufgrund geänderter gesetzlicher beziehungsweise behördlicher Vorgaben kann es notwendig werden, diese Datenschutzerklärung zu ändern. Die jeweils aktuelle Datenschutzerklärung kann jederzeit auf der Website unter http://www.pluradent.de/de/datenschutz von Ihnen abgerufen und ausgedruckt werden.
The protection of personal data is a main concern for Pluradent. The processing of your personal data is made in compliance with the applicable data protection law regulations, particularly the General Data Protection Regulation (GDPR). In the following, we inform you about which data of your visit are used and for what purpose, and which rights you have in connection with your data. If you have more questions regarding the handling of your personal data, you are welcome to contact our data protection officer.
For questions relating to data protection, the processing of your data or the exercise of your rights, please feel free to contact the controller (person/entity responsible for the handling of personal data) or the data protection officer at any time. The only costs incurred in this respect will be those for the transmission at base rates.
The legal basis for data processing is Art. 6 para. 1 sentence 1 clause f GDPR.
We use such log data without any reference to your person or the set-up of any other profile.
Our legitimate interest results from the purposes for data collection listed above.
We reserve the right to verify log data subsequently if there are concrete indications justifying suspicion of unlawful use. We store IP addresses for a limited time in the log files if required for security purposes or for the provision of services or the invoicing of a service.
We also store IP addresses if we have the concrete suspicion of a crime in connection with the use of our Website. Moreover, we store the date of your last visit (e.g. on the occasion of registration, login, clicking links etc.) as part of your account.
Whenever you contact us, we store your contact data for the processing of your request as well as for the case that follow-up questions occur. To this end, it is necessary that you indicate salutation/title, first and second names, as well as a valid email address for us to know who sent us the request and to be able to answer it. Additional information may be provided on a voluntary basis. If you do not want to provide the personal data we request, we might not be able to provide the information and/or services you desired or carry out certain processes for which the personal data were requested, respectively.
Data processing for the purpose of establishing contact with us is made in accordance with Art. 6 para. 1 sentence 1 clause a GDPR on the basis of your consent granted on a voluntary basis.
On our Website, you may set up a user account. If you wish to do so, we need the personal data requested at the login. When logging in subsequently, only your email address or user name, respectively, and the password you chose will be needed.
In case of new registration, we collect names and address, communication data, payment data (bank details) and access data (user name and password).
To ensure your proper registration and to prevent unauthorised registration of third parties, you will receive a link via email after your registration to activate your account. Only after the completed registration, we will store the data you transmitted in our system permanently.
Your data are processed pursuant to Art. 6 para. 1 sentence 1 b) GDPR for the implementation of contractual or pre-contractual measures.
You may have us delete your previously set up user account at any time without incurring any costs other than the ones for the transmission at base rates. A notification in text form using the contact data (e.g. email, fax, letter) specified in section 1 will suffice for this purpose. We will then delete your personal data we stored, unless we still have to keep them stored for the processing of orders or based on legal duties to preserve data.
To register for the newsletter, the data requested in the registration process are needed. The registration for the newsletter will be logged. After the registration, you will receive a message to the indicated email address in which you are asked to confirm the registration (“double opt-in”). This is required to prevent third parties from logging in with your email address. We further record which newsletter issues are read at what time and how often. We gather such data on an anonymous, statistical basis, which means that we do not store the identity of the individual recipient who opened an email.
The legal basis for the transmission of the newsletter is your consent pursuant to Art. 6 para. 1 sentence 1 a) in combination with Art. 7 GDPR in combination with sec. 7 para. 2 no. 3 UWG (German Unfair Competition Act). The legal basis for the log recording of the registration is our legitimate interest in the proof that the transmission was made with your consent.
We store the registration data for the time required for the transmission of the newsletter. We store the log recording of the registration and the recipient’s address for as long as there is an interest in proving the initially granted consent, which generally encompasses the limitation periods for civil-law claims, i.e. a maximum of three years.
You may withdraw your consent to the receipt of the newsletter at any time, thus unsubscribing the newsletter. A notification in text form using the contact data (e.g. email, fax, letter) specified in section 1 will suffice for this purpose. Of course, you will find an unsubscribe link in each newsletter, too.
Being a customer of Pluradent, we send you information about campaigns, offers and products per email or post on a regular basis irrespective of whether or not you subscribed to the newsletter. In this manner, we let you have information about subjects that might be of interest to you considering the items you purchased from us. In doing so, we strictly adhere to the legal regulations.
The legal basis for the above is the legal permission according to Art. 6 para. 1 sentence 1 f) GDPR in combination with sec. 7 para. 3 UWG.
You may object to the transmission at any time. A notification in text form using the contact data (e.g. email, fax, letter) specified in section 1 will suffice for this purpose. Of course, you will find an unsubscribe link in each email, too.
When the feedback tool is used, we record your email address, your review and your comment, which will be assessed and then published on our Website in an anonymised form. To process your feedback, additional data may be retrieved, which you are free to provide on a voluntary basis. Once you sent the feedback, you will receive a message in your indicated email account requesting you to confirm your feedback. This is necessary to prevent third parties from making comments using your email address. If we make a comment on your feedback, you will also receive it by email in addition to the publication on our Website.
The legal basis for the collection of data and the publication of the comment is your consent pursuant to Art. 6 para. 1 sentence 1 a) GDRP. The legal basis for the log recording of the registration is our legitimate interest in the proof that the comment was published with your consent.
We store the review and the comment. We store the consent to making the feedback and the email address only for the time there is an interest in the proof of the initially given consent, which is generally for the limitation periods applicable to civil-law claims and thus for a maximum of three years.
When the firm configurator is used, we collect the email address and contact data of your firm in addition to the general access data (sub-section 2.1). Your answers to the questions made in the form are stored and made available to our sales staff. To process your configuration request and the preparation of an offer, we may contact you on the telephone or via email to obtain additional data.
The processing is required to prepare an offer. The legal basis is the implementation of pre-contractual measures carried out following your request (Art 6 (1) b) GDPR).
As a rule, we use your personal data only within our business organisation.
If and to the extent in which we involve third parties within the framework of the fulfilment of contracts (such as logistics service providers), they will only receive the range of personal data the transfer of which is required for the relevant service.
In the event that we source out certain parts of the data processing (“processing”), we bind the processer by contract to use personal data only in compliance with the requirements of the data protection laws and to guarantee the protection of the rights of the data subjects (affected persons).
There will be no data transmission to bodies or persons outside the EU apart from the cases specified in section 5 of this policy.
We use so-called session cookies to optimise our online offer. A session cookie is a small text file sent by the respective servers and cached on your hard drive when visiting a website. That file proper contains a so-called session ID allowing the attribution of several requests of your browser to one common session. In this manner, your computer can be recognised again when you return to our Website. Those cookies are deleted once you close your browser. They are designed e.g. to allow you using the shopping cart function over several pages.
We also use a small number of persistent cookies (also small text files deposited on your terminal device), which remain on your terminal device allowing us to recognise your browser again when you visit us next time. Those cookies are stored on your hard drive and deleted automatically after the predetermined period. Their lifetimes are from 1 month to 10 years. In doing so, we can present our offer to you in a more user-friendly, effective and secure manner and show you for instance information on the Website that is specifically catering your interests.
Our legitimate interest in the use of the cookies according to Art. 6 para. 1 sentence 1 f) GDPR consists in designing our Website in a more user-friendly, effective and secure manner.
Information on the number of views of our Website as well as the use of individual functions of our internet presence.
When the cookie is activated, it is assigned an identification number, while there will be no attribution of your personal data to such identification number. Your name, your IP address or similar data allowing an attribution of the cookie to you are not stored in the cookie. Based on the cookie technology, we only receive pseudonymised information e.g. about which pages of our shop were visited, which products were viewed, etc.
You may set your browser to inform you in advance of the setting of cookies allowing you to decide in each case whether you exclude the acceptance of cookies in certain cases or on a general basis or whether cookies are prevented completely. That could reduce the functionality of the Website.
We use third party contents on our Website based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our Website as defined in Art. 6 para. 1 sentence 1 f) GDPR) in order to integrate their contents and services such as videos or fonts.
In the following, we describe the use of data by using services of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, hereinafter referred to as “Google”.
Where we ask the user for a consent (e.g. in the context of a consent to cookies), the legal basis for this processing is Art. 6 para. 1 clause a. GDPR. In any other respect, the personal data of the user are processed based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our online offer as defined in Art. 6 para. 1 clause f. GDPR).
Where data is processed in the USA, we point out to the fact that Google is certified under the Privacy Shield agreement and warrants to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
The use of the Google services and the transfer of the data is made on the basis of our legitimate interest.
Google Tag Manager is a solution allowing us to manage so-called website tags via a surface, thus being able to integrate e.g. Google Analytics as well as other Google marketing services in our online offer. The Tag Manager proper does not process any personal data of the users.
Google will use such information on our behalf to evaluate the use of our online offer by the users, to compile reports on the activities within the online offer and to provide us with additional services associated with the use of this online offer and internet use. In the process, pseudonymous user profiles may be prepared from the processed data.
We use Google Analytics only with activated IP anonymisation. This means that Googles truncates the IP address of the users within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to and truncated on a server of Google in the USA.
The IP address transmitted by the user’s browser will not be combined with other data of Google. The users may prevent the storing of the cookies by an appropriate setting of their browser software; moreover, the users may prevent the collection by Google of the data generated by the cookie relating to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
By way of a cookie ID, Google records which ads are popped up in which browser, thus enabling Google to prevent their repeated pop-up. Moreover, with the aid of cookie IDs, DoubleClick can record so-called conversions that are related to ad requests. This is the case when you see a DoubleClick ad and eventually view our Website with the same browser and buy something there. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser builds up a direct connection to the server of Google. We have no influence on the volume and the further use of the data collected by Google using this tool, and therefore we inform you in accordance with our state of knowledge: In integrating DoubleClick, Google receives the information that you viewed the relevant part of our Website or clicked any of our ads. If you are registered with a service of Google, Google may attribute the visit to your account. Even if you are not registered with Google or have not logged in, respectively, there is the possibility that the provider finds out and stores your IP address.
Among other things, you may prevent the participation in this tracking procedure by a) not allowing cookies by an appropriate setting in your browser software or b) disabling cookies for conversion tracking in your browser by blocking cookies from the domain “www.googleadservices.com” or c) disabling interest-related ads of those providers that take part in the self-regulation campaign “About Ads” by using the link http://www.aboutads.info/choices. Moreover, you may disable cookies in your browsers permanently.
The combination of the recorded data in your Google account is made exclusively on the basis of your consent, which you may give to or withdraw from Google (Art. 6 para. 1 sentence 1 a) GDPR). In case of data recording processes not combined in your Google account (e.g. since you do not have any Google account or objected to combination), the recording of data is based on Art. 6 para. 1 sentence 1 f) GDPR. The legitimate interest results from the circumstance that we have an interest in the anonymised analysis of the Website visitors for advertising purposes in order to optimise our offer.
For more information on DoubleClick by Google, please refer to https://www.google.de/doubleclick.
This Website uses Google Ads, an online advertising programme of Google.
If you click an ad popped up by Google, a cookie will be set for the conversion tracking. That cookie expires after 30 days and is not designed for the personal identification of the users. If the user visits certain pages of this Website and the cookie has not expired yet, then Google and we can recognise that the user clicked the ad and was redirected to the respective page.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked via the websites of Google Ads customers. The information collected in applying the conversion cookies is required to prepare conversion statistics for Google Ads customers who opted for conversion tracking. The customers are informed of the total number of users who clicked their ad and were redirected to a page carrying a conversion tracking tag. However, they will not receive any information allowing the personal identification of users.
Based on the applied marketing tools, your browser builds up a direct connection to the server of Google automatically. We have no influence on the volume and the further use of the data collected by Google in applying this tool, and therefore we inform you in accordance with our state of knowledge: By way of the integration of Google Ads Conversion, Google receives the information that you viewed the relevant part of our Website or clicked any of our ads. If you are registered with a service of Google, Google can attribute your visit to your account. Even if you are not registered with Google or did not log in, respectively, there is the possibility that the provider finds out and stores your IP address.
You may prevent the participation in this tracking procedure by, without limitation, a) not allowing cookies by an appropriate setting in your browser software or b) disabling cookies for conversion tracking in your browser by blocking cookies from the domain “www.googleadservices.com” or c) disabling interest-related ads of those providers that take part in the self-regulation campaign “About Ads” by using the link http://www.aboutads.info/choices. Moreover, you may disable cookies in your browsers permanently.
Our legitimate interest in the storing of “conversion cookies” is based on Art. 6 para. 1 sentence 1 f) GDPR for us to improve our understanding of user behaviour and to be able to optimise our web offer and our advertising.
We use Facebook Pixel for marketing and optimisation purposes, particularly to present ads of relevance and interest to you on Facebook, to improve our offer and make it more interesting for you as a user, and to avoid annoying ads. This too is what our legitimate interest is based on Art. 6 para. 1 sentence 1 f) GDPR.
Please note that this setting too will be deleted once you delete your cookies.
Furthermore, Facebook joined the Privacy Shield agreement made between the European Union and the USA and obtained a certification. Owing to the foregoing, Facebook commits itself to comply with the standards and regulations of European data protection law. For more information, please follow the link below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

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