Source: https://exhibits.library.villanova.edu/advertising/household/
Timestamp: 2019-04-22 10:29:43+00:00

Document:
Daily life for the average American and the household chores changed incrementally, from the late 19th into the early 20th centuries, with the introduction of many technological innovations like electricity and the telephone. Wealthy Americans were the first to experience a home brightened by the electric light bulb. Electricity was the source of innovative inventions like the washing machines, refrigerators and vacuum cleaners.
The selected advertisements below illustrate such changes in daily living.
AT& T Anticipating Telephone Needs The Chicago Ledger, v. XLIV, no. 2, January 8, 1916, p. 9.
Bell Telephone Co. Ardmore Chronicle, v. 27, no. 13, January 1, 1916, p. .
Dirt Damnation and Disease Duster The Fra: a Journal of Affirmation, v. 10, no. 4, January, 1913, p. x.
3-in-one polish The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 92, no. 46, November 14, 1918, p. 615.
Old English Wax The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 92, no. 16, April 18, 1918, p. iii.
With the candle market in decline, the soap market evolved, by the late 1880s, when manufacturers of candles and soap discontinued their candles to a focus solely on the soap industry. Individual lines of brand name soap products, with new and unique ingredients, were manufactured. Soap advertisements increased, from 1890s to 1900, as sales demonstrated a profitable market.
Sapolio soap The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 73, no. 42, October 19, 1899, rear cover.
James Pyle’s Pearline Washing Compound The Youth's Companion : the Best of American Life in Fiction Fact and Comment, v. 73, no. 42, October 19, 1899, rear cover.
8 combo alum cooking The Youth's Companion: the Best of American Life in Fiction Fact and Comment, v. 92, no. 27, July 4, 1918, p. iv.
Aluminum Ware Set The Chicago Ledger, v. XLIX, no. 35, August 27, 1921, p. 21.
Sterling Silver Crystal Water Set The Chicago Ledger, v. XLIX, no. 35, August 27, 1921, p. 16.
Living Room Table items The Fra: a Journal of Affirmation, v. 10, no. 4, January, 1913, p. lviii.
Westclox The Youth's Companion: the Best of American Life in Fiction Fact and Comment, v. 92, no. 46, November 14, 1918, p. 613.
Norris, James D. Advertising and the Transformation of American Society, 1865-1920. New York : Greewood Press, 1990, 30. Print.
"AT&T." Encyclopedia of Global Brands. 2nd ed. Vol. 1. Detroit: St. James Press, 2013. 59-62. Gale Virtual Reference Library. Web. 22 Nov. 2016.
Carpenter, Gerald. "Telephone." St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. Vol. 4. Detroit: St. James Press, 2000. 624. Gale Virtual Reference Library. Web. 8 Nov. 2016.
Salsbury, Stephen. "Soap and Detergent Industry." Dictionary of American History. Ed. Stanley I. Kutler. 3rd ed. Vol. 7. New York: Charles Scribner's Sons, 2003. 408. Gale Virtual Reference Library. Web. 8 Nov. 2016.
Snodgrass, Mary Ellen. Encyclopedia of Kitchen History. Taylor & Francis e-Library, 2005, 350. Google ebook. Web. 21 Nov. 2016.
Digby-Junger, Richard. "Mass Market Magazine Revolution." St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. Vol. 3. Detroit: St. James Press, 2000. 299-302. Gale Virtual Reference Library. Web. 21 Nov. 2016.
Andrews, Peter J. "The Measure of Time." Science and Its Times. Ed. Neil Schlager and Josh Lauer. Vol. 3: 1450 to 1699. Detroit: Gale, 2001. 448. Gale Virtual Reference Library. Web. 1 Dec. 2016.

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