Source: http://ludwig-loehn.de/privacy-policy/
Timestamp: 2019-04-25 11:59:04+00:00

Document:
Wenn Sie sich auf unser Internetseite für Newsletter registrieren und hierbei Ihre E-Mail-Adresse hinterlegen und die Verwendung Ihrer E-Mail-Adresse zur Versendung des Newsletters einwilligen, kann diese in der Folge durch uns für den Versand eines Newsletters genutzt werden, in dem wir Sie in regelmäßigen Abständen über informieren (z.B. über Community Events, Sonderaktionen etc.). Dabei werden bei der Registrierung die Daten aus der Eingabemaske an uns übermittelt.
Rechtsgrundlage für den Versand des Newsletters und die damit in Zusammenhang stehende Verarbeitung der E-Mail-Adresse Art. 6 Abs. 1 lit. a DSGVO.
Rechtsgrundlage für die Erhebung weiterer personenbezogener Daten ist Art. 6 Abs. 1 lit. f DSGVO.
Die Daten werden gelöscht, sobald sie für die Erreichung des Zweckes ihrer Erhebung nicht mehr erforderlich sind. Die E-Mail-Adresse des Nutzers wird demnach solange gespeichert, bis der Nutzer dem Newsletter-Versand widerspricht. Sofern wir die E-Mail-Adresse des Nutzers noch für weitere Zwecke benötigen (siehe hierzu die weiteren Angaben in dieser Datenschutzerklärung) tritt an die Stelle der Löschung die entsprechende Einschränkung der Verarbeitung, d.h. wir nutzen die E-Mail-Adresse dann nicht mehr für den Newsletter-Versand.
Dem Versand des Newsletters kann durch den betroffenen Nutzer jederzeit widersprochen werden. Zu diesem Zweck findet sich in jedem Newsletter ein entsprechender Link. Darüber hinaus kann der Nutzer den Newsletter in seinen Account Einstellungen abbestellen.
Auf unserer Internetseite ist ein Kontaktformular vorhanden, welches für die elektronische Kontaktaufnahme genutzt werden kann. Nimmt ein Nutzer diese Möglichkeit wahr, werden die in der Eingabemaske eingegeben Daten übermittelt und inklusive des Zeitpunkts der Anfrage gespeichert. Zudem wird die IP-Adresse des genutzten Geräts gespeichert.
Zweck der Datenverarbeitung ist die Bearbeitung von Anfragen sowie die Beantwortung sonstiger Fragen. Die Verarbeitung der personenbezogenen Daten dient uns allein zur Bearbeitung der Kontaktaufnahme. Hierin liegt auch unser berechtigtes Interesse an der Verarbeitung der Daten.
Unser Internetauftritt verwendet den Dienst Custom Audiences des sozialen Netzwerkes facebook.com, welches von der Facebook Inc betrieben wird. Dieser Dienst dient dazu, Besuchern unserer Webseite im Rahmen ihres Besuchs des sozialen Netzwerkes Facebook interessenbezogene Werbeanzeigen („Facebook-Ads“) zu präsentieren. Hierzu wurde auf dieser Website die Remarketing-Funktion von Facebook implementiert (sog. Facebook-Pixel). Hierüber wird beim Besuch unserer Webseite eine direkte Verbindung zu den Facebook-Servern hergestellt. Dabei wird an den Facebook-Server übermittelt, dass Sie diese Website besucht haben und Facebook ordnet diese Information Ihrem persönlichen Facebook-Benutzerkonto zu, wenn Sie ein solches besitzen. Es ist voreingestellt, dass kein sogenannter „erweiterter Abgleich“ vorgenommen wird. Das bedeutet, dass von uns keine E-Mail-Adressen oder Namen unserer Nutzer an Facebook übermittelt werden.
Rechtsgrundlage für die Verarbeitung und Weiterleitung der Daten an Facebook ist Art. 6 Abs. 1 lit. f DSGVO.
Zweck der Datenverarbeitung ist Werbung. Hierin liegt auch unser berechtigtes Interesse.
Sie können die Funktion Facebookpixel und die damit verbundene Übermittlung Ihrer Daten an Facebook unterbinden, indem Sie auf den angezeigten Abmeldelink „Opt-Out“ klicken. Dann wird das Facebookpixel deaktiviert und es werden auf diesem Wege keine Daten (mehr) mit Facebook ausgetauscht.
Bitte beachten Sie, dass die Deaktivierung jeweils nur für das Endgerät und den Browser gilt, in dem Sie den Link aktiviert haben. Für den Fall, dass Sie unsere Seite von einem anderen Endgerät oder mit einem anderen Browser öffnen, müssen Sie den Abmeldelink erneut klicken.
The information contained in this declaration applies to the processing of personal data on our website or via our website and is intended to inform you in particular about the scope of the processing, the processing purposes, recipients, legal bases, retention periods and your rights. Personal data is any information relating to an identified or identifiable natural person (hereinafter also „data subject“), including, for example, your name, address or e-mail address. The term „processing“ of personal data means in particular the collection, storage, use and transmission of such data.
Art. 6 para. 1 lit. b DSGVO serves as the legal basis for the processing of personal data required to fulfill a contract whose contracting party is the person in question. This also applies to processing operations required to carry out pre-contractual actions.
Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c DSGVO serves as legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the person in question do not prevail over the first interest, Art. 6 para. 1 lit. f DSGVO serves as legal basis for processing.
The personal data of the data subject will be deleted or processing will be restricted as soon as the purpose of the storage is removed. In addition, such storage can take place if so provided for by the European or national legislator in EU regulations, laws or other regulations to which the person in question is subject.
Each time our website is accessed, our system automatically collects data and information from the computer system of the calling device (computer, smartphone, tablet, etc.).
This data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place.
Temporary storage of the IP address by the system is necessary to allow delivery of the website to the user’s device. To do this, the user’s IP address must be kept for the duration of the session.
In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
In these purposes, our legitimate interest lies in the data processing.
In the case of storing the data in log files, this is the case after no more than seven days. An additional storage is possible. In this case, however, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.
The use of the anonymous user ID is for the purpose of improving the quality of our website and its contents. Through the analysis cookies, we learn how the website is used and so we can constantly optimize our offer.
For these purposes, our legitimate interest lies in the processing of personal data.
If you subscribe to our newsletter website by depositing your e-mail address and consenting to the use of your e-mail address to send the newsletter, we may subsequently use it to send you a newsletter in which we inform you regularly (e.g about community events, promotions, etc.). During the registration, the data from the input mask is transmitted to us.
Legal basis for sending the newsletter and the related processing of the e-mail address Art. 6 para. 1 lit. a GDPR.
The legal basis for the collection of further personal data is Art. 6 para. 1 lit. f DSGVO.
The collection of the user’s e-mail address in this context serves to deliver the newsletter. The collection of other personal data in the context of the registration process serves to prevent misuse of the services or the email address used. Therein lies our legitimate interest in processing.
The sending of the newsletter can be rejected by the affected user at any time. For this purpose, there is a corresponding link in each newsletter. In addition, the user can unsubscribe the newsletter in his account settings.
For contact, a contact form on our website can be used. If a user realizes this possibility, the data entered in the input mask is transmitted and stored including the time of the request. In addition, the IP address of the used device is stored. It is also possible to contact us via the e-mail address provided on our website. In this case, the user’s personal data transmitted by e-mail will be stored.
The legal basis for processing the data is Art. 6 para. 1 lit. f DSGVO, as well as Art. 6 para. 1 lit. b DSGVO., insofar as personal data is processed for the execution of a contract.
Purpose of the data processing is the processing of inquiries as well as the answer of other questions. The processing of personal data is solely used to process the contact. This is also our legitimate interest in the processing of data.
Insofar as data is generated in the course of e-mail communication and we are obliged to retain or store it on the basis of tax, commercial or other regulations, the deletion takes place only after expiry of the respective statutory storage or retention periods. The legal basis for this storage is Art. 6 para. 1 lit. c DSGVO.
Our website uses the service Custom Audiences of the social network facebook.com, which is operated by Facebook Inc. This service serves to present to visitors of our website as part of their visit to the social network Facebook interest-based advertisements („Facebook Ads“). For this purpose, the remarketing function of Facebook was implemented on this website (so-called Facebook pixels). Hereby a direct connection to the Facebook servers is made when visiting our website. It is transmitted to the Facebook server that you have visited this site and Facebook assigns this information to your personal Facebook user account, if you have one. It is preset that no so-called „extended adjustment“ is made. This means that we do not send any e-mail addresses or names of our users to Facebook.
The legal basis for the processing and forwarding of the data to Facebook is Art. 6 para. 1 lit. f DSGVO.
Purpose of the data processing is advertising. This is also our legitimate interest.
You can prevent the Facebookpixel function and the associated transmission of your data to Facebook by clicking on the „Opt-Out“ opt-out link displayed. Then the Facebookpixel is deactivated and it will be replaced in this way no data (more) with Facebook.
Please note that the deactivation only applies to the device and the browser in which you activated the link. In the event that you open our site from another device or with another browser, you must click the unsubscribe link again.
Our website uses Google Universal Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA („Google“). Google Universal Analytics uses so-called „cookies“, text files that are stored on the users‘ computers and that allow an analysis of the respective use of the website. The information generated by the cookie about the users’ use of the website are usually transmitted to a Google server in the USA and stored there. IP anonymisation has been activated on this website so that the IP address of Google users within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened beforehand. In some cases, the full IP address will be transmitted to and shortened by a Google server in the United States. On behalf of the operator of this website, Google will use this information to evaluate the users‘ use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address sent by your browser as part of Google Universal Analytics will not be merged with other Google data.
The legal basis for processing users‘ personal data is Article 6 (1) lit. f DSGVO.
The processing of users‘ data by Google Analytics allows us to analyze the browsing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. In these purposes, our legitimate interest lies in the processing of the data. The anonymisation of the IP address sufficiently takes into account the interest of users in their protection of personal data.
You may opt-out of the data collection described above at any time by using the Google Analytics Disable Browser Add-on at http://tools.google.com/dlpage/gaoptout?hl=en.
You can also prevent the collection by Google Universal Analytics by clicking this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
For the provision of our website and the contact options offered, we use other service providers, i.a. Host providers, e-mail providers, each based in the European Union, but process the data stored with them exclusively on our behalf as a processor according to Art. 28 GDPR.
To assert these rights, please contact the specified contact details of our data protection officer.
Without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data concerns you violates the GDPR.

References: Art. 6
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Art. 6
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 Art. 28