Source: http://www.insidenm.com/about/
Timestamp: 2019-04-25 01:59:10+00:00

Document:
MarketWave, Inc. was created in 1990 to fill the growing need for accurate, objective research and analysis of the network marketing industry and its companies. As the founder and CEO of MarketWave, Inc. I have applied full time effort over the past 28 years into the study of various aspects on the MLM profession, with a primary focus on historical trends and patterns that have resulted in success, and failure, by both distributors and companies.
MarketWave originally launched as a “Consumer Report” type publication which studied and evaluated various MLM programs, eventually amassing over 13,500 paid subscribers in 16 countries. This newsletter evolved into a free “MLM Alerts” eLetter. I have also authored the nationally published book “Inside Network Marketing” (Random House), hosted a live radio program (KSCO) and now a podcast show of the same name, and produced several audio training products as well.
As a successful distributor for three MLM opportunities (one of which I was the #1 earner for 8 of 10 years), and having served in senior management positions of three MLM companies (including CEO), I have gained the necessary knowledge and experience to be certified as an “expert” in the field of network marketing by a court of law. I have served as an expert witness in numerous cases primarily dealing with wrongful termination and the assessment of damages, as well as illegal pyramid cases.
Founder & CEO of MarketWave, Inc.
Research, Advocacy, Education, and Consulting organization serving the Direct Sales industry.
Founder & Chairman of The Academy of Multilevel Marketing , LLC.
Recognition and awarding organization serving the multilevel marketing industry.
A health, nutrition and personal care based network marketing company.
A health & nutrition based network marketing company.
Industry “watchdog” newsletter focusing on MLM opportunity evaluation.
Published from January 1990 through December 1997 as MarketWave (12,900 paid subscribers).
Published from December 1998 to present as MarketWave Alert Letter (5,700 free subscribers).
Originally self published June, 1994.
Published by Prima Publishing – May, 1995.
KSCO, 1080 am. January 2000 to February 2001.
Covered west/central California & streamed online.
Currently offered as a semi-monthly podcast.
Self published – August, 2007.
Four hour, generic, educational MLM presentation.
Over 120 presentations, from October 1990 to present.
United States, Canada, Mexico, Trinidad, South Korea, Japan and Russia.
Generic, 30 minute recruiting cassette tape.
Generic, 40 minute promotional cassette tape.
Generic, 30 minute educational cassette tape.
Appeared in the film “The Downline” (documentary) as MLM “Expert”.
USANA FreeLife Bain & Co.
Merchant Member Discount Club Dream Realty B.E.S.T.
ProStep, Inc. (national training call, 2002).
Longevity Network (national convention, 1997, 1998).
Hugh Sinclair, et. al. vs. Equinox International; William (Bill) Gouldd et al.
Superior court of Washington. Case no. 95-2-00781-2.
Plaintiff represented by William Brandt, Kim Hoyt; Ferder, Brandt & Cooper, L.L.P.
Defendant represented by Douglas Federspiel; Velikanje, Moore & Shore, Inc.
Gary Benton, et. al. vs. Equinox International; William (Bill) Gouldd, et. al.
In the 101st Judicial District, Dallas County, TX. Case no. 96-06905.
Plaintiff represented by William Brandt, Carla French; Ferder, Brandt & Cooper, L.L.P.
Defendant represented by J. Stephen Ravel; Bickerstaff, Heath, Smiley & Pollan, L.L.P.
Catherine Powers vs. Equinox International; Advance Marketing Seminars and William Gouldd.
Maricopa County, Case no. CV 97-11774.
Plaintiff represented by Alfred Ricciardi; Robins & Green, P.A.
Defendant represented by Troy Froderman, Pamela S. Gates; Bryan Cave, L.L.P.
Russ DeVan vs. Longevity Network, Ltd.
Privately arbitrated in Henderson, NV.
Plaintiff represented by David Eisenstein.
Defendant represented by D.J. Poyfair.
Parties settled before ruling (plaintiff was not reinstated).
Kansas City Attorney General vs. The Tax People (aka Renaissance).
Third Judicial District, Topeka, KS. Case no. 00-C-1394.
Fraud; Deceptive Trade Practices; Illegal Pyramid.
Plaintiff represented by Terry Hamblin, Consumer Protection Division.
Defendant represented by J. R. Hobbs, Marilyn B. Keller; Wytsch, Hobbs, Mirakian & Lee.
Oberski, et al. vs. New Algae Company, dba Cell Tech Inc.
Massachusetts Superior Court. Case no. 98-294.
Plaintiff represented by Lawrence Farber.
Defendant represented by Jeff Kinder, Fierst & Pucci, LLP.
Plaintiff prevailed (awarded $1.00 in damages).
Longevity Network. vs. American Longevity.
Plaintiff represented by Michael F. Maschio; Cowan, Liebowitz & Latman, P.C.
Defendant represented by Michael A. Painter; Isaacman, Kaufman & Painter.
Testified to damages at trial.
Defendant represented by Edwin Wainscott, Quarles & Brady.
Breach of contract; Wrongful termination.
Action by IRS & US Postal Inspection Service vs. Michael Cooper (The Tax People).
Fraud; Tax Evasion; Illegal Pyramid.
Testified at trial as Witness for the Prosecution.
Doron Brenner v. Matt Rasmussen (distributor for ACN).
Participated on behalf of the plaintiff.
AmeriPlan vs. Evelyn Walker, et al.
Breach of Contract; Tortious Interference.
Case abated day before trail.
Matt Rasmussen v. Organo Gold, et al.
RICO Violation; Unfair Competition; Tortious Interference; Civil Conspiracy; Slander per se.
Participated on behalf of the defendant.
Mail Fraud; Wire Fraud; Bank Fraud; Money Laundering.
Provided declaration as to lack of “Sophisticated Means”.
Case settled per Plea Agreement. “Sophisticated Means” entirely omitted from Defendant’s sentencing.
Christian Coffinet v. INS USA, Inc., Ola Madsen, et. al.
Nichole Aubert v. LifeWave, Inc.
Provided Expert report; Deposition; Trial testimony.
Defendant prevailed, Awarded damages in counter-suit.
In post-trial interviews ten jurors stated decision was due entirely to my testimony.
Robert Danuff v. Nerium International, et al.
Provided consultation as to damages.
Participating on behalf of the plaintiff.
Circuit Court for the Eighteenth Judicial Circuit, for Seminole County, Florida.
Lloyd E. Enke v. LifeWave, Inc.
Participating on behalf of the defendant.
Kelly Jessop, et al. v. Dallin Larsen, Henry Marsh, et al.
Breach of Fiduciary Duty; Violations of ERISA.
Settlement (Plaintiff received $19.8 million).
Optigenex Inc. v. bHIP Global, Inc.
Trademark Infringement, Breach of Contract.
Participated on behalf of the plaintiff as consultant.
Provided Expert report; Deposition; Hearing testimony.
Participated on behalf of the Claimant.
Breach of Contract, Fraud, Trade Libel, etc.
Computer time rental and training facility.
Founded the first hourly computer rental facility in San Francisco with only $25,000 in seed capital. Launched the company one month early and 16% under budget. The company was profitable by its sixth month and remained so until I sold my ownership share in August of 1991.
Provided marketing & promotion solutions to local businesses involving barter arrangements. Founded and organized annual “Super Roll” soapbox derby races where participants were sponsored by local businesses in exchange for various promotional considerations. I also introduced the concept of having bread companies donate wrappers to major Bay Area newspapers to use on rainy days (extensive, focused and inexpensive advertising for the bread company, and free wrappers for the newspaper). This concept is now practiced by publishers throughout the United States.

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