Source: https://brinksgilson.com/biographies/jeffery-handelman
Timestamp: 2019-04-22 14:42:12+00:00

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With more than 30 years of handling complex intellectual property (IP) litigation, Jeffery A. Handelman is nationally recognized for his experience and knowledge as a litigator and counselor in the field. He focuses on trademark, unfair competition, trade dress, dilution, false advertising, copyright, licensing, trade secret, and Internet-related matters, and his clients include some of the world's best known brands. Mr. Handelman is the author of the two-volume treatise, Guide to TTAB Practice (Wolters Kluwer, Supp. 2019), updated annually. He is a frequent author and speaker on trademark-related topics.
His clients own some of the world's most iconic brands, including American Airlines, The Coca-Cola Company, Alticor and its related Amway companies, Kimberly-Clark, Little Caesars, National Association of Realtors, oneworld Alliance, Raytheon, General Mills, and Jockey.
A past co-chair of Brinks' Litigation Department and past chair of its Trademark Practice Group, Jeffery has represented these and many other clients in U.S. District Courts and internationally, and has argued cases in the U.S. Courts of Appeals for the Federal Circuit, the Fourth Circuit, the Seventh Circuit, and the Eleventh Circuit. Moreover, he has practiced extensively before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (TTAB).
On the strength of this experience at the TTAB, Jeffery wrote the two-volume Guide to TTAB Practice (Wolters Kluwer, Supp. 2019), now a leading treatise in the field. Guide to TTAB Practice includes extensive coverage of trademark cases heard at the U.S. Court of Appeals for the Federal Circuit, and includes a Foreword by Federal Circuit Judge Pauline Newman. On its publication, Jeffery was named co-winner of the 2008 Burton Award for Legal Achievement in the category of Best Law Firm Compendium. Handelman also wrote Stretching Trademark Laws to Protect Product Design and Packaging, Landslide Vol. 4, No. 3 (January/February 2012). This article was originally published by the American Bar Association and then translated into Chinese by the U.S. Chamber of Commerce. English version is here. Chinese version is here.
In addition to his litigation practice, Jeffery counsels clients on a variety of matters related to trademarks, including managing international trademark portfolios, conducting trademark audits, preparing trademark compliance manuals, and developing global trademark-enforcement and trademark-filing strategies. Jeffery has served as an expert witness. He is also deeply experienced in mediation and alternative dispute resolution, and has served as a mediator for the International Trademark Association and the U.S. District Court for the Northern District of Illinois.
Jeffery speaks frequently on legal topics to organizations including the American Law Institute – American Bar Association Committee on Continuing Professional Education, the American Bar Association Section of Intellectual Property Law, Practising Law Institute, the International Trademark Association, and LexisNexis, as well as at some of the nation's top law and business schools, including the University of Chicago Graduate School of Business, Fordham University School of Law, Northwestern University School of Law, and Northwestern University’s Kellogg School of Management.
“Fundamentals of Trademark Law in the Global Marketplace 2014," Program Chair, Practising Law Institute, University of Chicago Gleacher Center, Chicago, Illinois, June 13, 2014. Presented "Key Principles of Trademark Law and Unfair Competition"
“Understanding Trademark Law in the Global Marketplace 2011," Program Chair, Practising Law Institute, University of Chicago Gleacher Center, Chicago, Illinois, June 17, 2011. Presented "Overview of Basic Principles of Trademark Law and Unfair Competition"
“Understanding Trademark Law 2010," Program Chair, Practising Law Institute, University of Chicago Gleacher Center, Chicago, Illinois, June 18, 2010. Presented "Overview of Basic Principles of Trademark Law and Unfair Competition"
"Understanding Trademark Law 2009," Program Chair, Practising Law Institute, University of Chicago Gleacher Center, Chicago, Illinois, June 12, 2009. Presented "Overview of Basic Principles of Trademark Law and Unfair Competition"
"Understanding Trademark Law 2008," Program Chair, Practising Law Institute, University of Chicago Gleacher Center, Chicago, Illinois, June 20, 2008. Presented "Overview of Basic Principles of Trademark Law and Unfair Competition"
Little Caesar Enterprises, Inc. and Bravo Food Service, LLC v. Ready To Go Pizza, Inc. and Ward, No. 1:14-cv-1365 (N.D. Ga. 2014). Lead counsel for Little Caesar in trade secret misappropriation action against former managerial employee who opened a competing pizza restaurant.
Alticor Inc. v. Nutrisystem, Inc. and Nutri/System IPHC, Inc., No. 1:12-cv-256-RHB (W.D. Mich. 2012). Defended Alticor against a claim that the expansion of its global brand NUTRILITE into the weight management field would infringe and dilute Nutrisystem’s alleged prior rights in the NUTRISYSTEM mark for weight-loss goods and services. The case was successfully resolved based on a confidential settlement agreement between the parties.
Georgia-Pacific Consumer Products LP v. Kimberly-Clark Corp., 647 F.3d 723, 99 USPQ2d 1538 (7th Cir. 2011). Lead counsel in case in which the U.S. Court of Appeals for the Seventh Circuit addressed the impact that a utility patent can have on a claim of trademark infringement. Georgia-Pacific brought suit against Kimberly-Clark for trademark infringement based on its alleged rights in the “Quilted Diamond Design” embossed on its QUILTED NORTHERN toilet paper. Georgia-Pacific’s infringement claims were directed against Kimberly-Clark’s use of allegedly similar embossed designs appearing on the surface of its COTTONELLE ULTRA and SCOTT toilet paper. Kimberly-Clark moved for summary judgment against Georgia-Pacific on the basis that Georgia-Pacific’s asserted designs are claimed in several utility patents and are functional in that they improve the performance of toilet paper in several respects. Citing the many admissions contained in the utility patents, the Court of Appeals concluded as a matter of law that the asserted designs are functional and therefore not entitled to trademark protection.
Lockheed Martin Corp. v. Raytheon Co., Opposition Nos. 91167189 and 91174152 (TTAB 2011). Lead counsel in dispute between premier defense contractors over rights in the term “Paveway” used for laser-guided bombs. Raytheon was the exclusive supplier of Paveway laser-guided bombs for more than 30 years. Claiming that the term had become generic, Lockheed Martin began using Paveway to identify competing laser-guided bombs after being qualified by the Government as a second source. Lockheed Martin opposed Raytheon’s applications to register the Paveway mark in the U.S. and internationally. The Trademark Trial and Appeal Board held that Paveway had become generic in the United States, whereas several foreign tribunals found Paveway to be a valid mark entitled to protection.
National Spiritual Assembly of the Baha'is of the United States of America Under the Hereditary Guardianship, Inc. v. National Spiritual Assembly of the Baha'is of the United States of America, Inc., 628 F.3d 837, 97 USPQ2d 1543 (7th Cir. 2010). Lead counsel in case in which the U.S. Court of Appeals for the Seventh Circuit addressed an important aspect of the law of injunctions – the extent to which a non-party is bound by an injunction on the basis of privity. The issue arose in the context of a civil-contempt proceeding brought by the National Spiritual Assembly of the Baha'is of the United States ("NSA"), a religious organization, alleging violations of an injunction entered over 40 years ago. The injunction prohibited defendant, a dissident religious group, from infringing the marks of the NSA. The Court of Appeals held that the alleged contemnors – individuals and religious groups who were not parties to the original lawsuit – were not in privity with the defendant in the underlying action and therefore not bound by the injunction.
Amway Corp. v. The Himalaya Drug Co., Civil Action No., 1:09-cv-835 (W.D. Mich. 2009). Lead counsel for Amway in declaratory judgment action seeking declaration that Amway's use of the phrase "Garlic Heart Care Formula" as a product descriptor in connection with its NUTRILITE dietary supplements is a fair use and does not infringe or dilute any alleged rights of adverse party. The declaratory judgment action resulted in a settlement agreement in which the parties agreed that Amway's use of the disputed phrase did not violate any rights of Himalaya in the U.S. or abroad.
American Airlines, Inc. v. American Assist Travel Services, Inc. and Gerardo Villafane, No. 08-23476-CIV-HUCK (S.D. Fla. 2008). Lead counsel for American Airlines in trademark infringement action directed against infringement of the marks AA and AMERICAN AIRLINES. The lawsuit resulted in the entry of a Consent Judgment prohibiting defendants from engaging in further infringing activity.
Wizard Publications, Inc. v. Kimberly-Clark Corp. and Kimberly-Clark Global Sales, Inc., Civil Action No. CV-06-11-BU-SEH (D. Mont. 2006). Lead counsel for Kimberly-Clark in a copyright infringement suit that was tried to a jury. A graphic designer sold Kimberly-Clark a print for use on its GOODNITES disposable underwear product. Although the designer warranted and represented that the print was original with him and thus did not infringe the rights of others, the print in fact infringed plaintiff's rights in a copyrighted photograph. The trial focused mainly on damages: to what extent did Kimberly-Clark's use of the infringing design increase its sales of the GOODNITES product? The jury awarded the copyright holder only a small portion of the money damages that were requested.
Tyco Healthcare Group LP and Tyco Healthcare Retail Group, Inc. v. Kimberly-Clark Corp., Kimberly-Clark Worldwide, Inc. and Kimberly-Clark Global Sales, Inc., Civil Action No. 1:06-cv-11809-JLT (D. Mass. 2006). Lead counsel for Kimberly-Clark in an action filed by Tyco Healthcare alleging infringement of the trademark FLEXI-WINGS, a mark licensed by Tyco Healthcare to Proctor & Gamble for use on ALWAYS sanitary pads. Tyco Healthcare sought a preliminary injunction against Kimberly-Clark's use of the mark COMFORT FLEX in conjunction with the term "Wings" in connection with KOTEX sanitary pads. The court found that "Wings" is a generic term that refers to the protruding tabs on the side of a sanitary pad. Finding that Kimberly-Clark's use of "COMFORT FLEX Wings" was protected under the fair use doctrine and also did not give rise to any likelihood of confusion, the court denied Tyco Healthcare's motion for a preliminary injunction.
Crosstex International, Inc. v. Kimberly-Clark Corp., 04 CV 5313 (E.D.N.Y. 2004). Lead counsel for Kimberly-Clark in a declaratory judgment action in which plaintiff Crosstex sought a declaration that it was not infringing Kimberly-Clark's trademark rights in the color orange for disposable medical face masks. Kimberly-Clark filed counterclaims asserting trademark infringement, trademark dilution and related claims. The case was successfully resolved based on a settlement agreement pursuant to which Crosstex acknowledged the validity of Kimberly-Clark's asserted trademark rights and discontinued its use of the color orange in association with medical face masks.
Roder Zeltsysteme und Service AG v. Roder and Roder Hts Hocker America, LLC, Civil Action No. 3:04-CV-0193 (S.D. Ind. 2004). Lead counsel for defendant Heinz Roder, a German citizen, in a case involving the client's right to use his own surname as a trademark and trade name. Mr. Roder sold his company "Roder Zeltsysteme und Service AG" along with the right to use the name "Roder" in connection with the business. Mr. Roder also agreed to a five-year non-compete period. Shortly after the non-compete period expired, Mr. Roder began operating a competing business under the name "Roder Hts Hocker America, LLC." The purchaser of the original business sued for trademark infringement, claiming that, with the sale of his company, Mr. Roder relinquished his right to use RODER as a trademark and trade name. The dispute was successfully resolved pursuant to a settlement agreement permitting the client to use his full name "Heinz Roder" in accordance with specified usage guidelines.
Discover Financial Services, Inc. v. Mary Catherine Taylor, No. 01-CH-19239 (Cir. Ct. Ill. 2001). Lead counsel for Mary Catherine Taylor, a former employee of Discover Financial Services, in a trade secret case in which Discover Financial sought a temporary restraining order and preliminary injunction prohibiting Ms. Taylor from working on an identity-theft protection product offered by G.E. Financial Assurance Partnership Marketing Group. Ms. Taylor had access to Discover Financial's confidential and proprietary information while serving as the marketing manager for a competing product offered to holders of Discover Credit cards. Discover Financial claimed that Ms. Taylor would "inevitably disclose" its trade secrets if allowed to work in her new position for G.E. Financial Assurance. In ruling on Discover Financial's motion for a preliminary injunction, the court found that plaintiff was not likely to succeed in showing that Ms. Taylor had disclosed or used any of plaintiff's trade secrets or that she invevitably would do so during the course of her employment with G.E. Financial Assurance.
Jacob Zimmerman v. National Association of Realtors, Cancellation Nos. 32,360 and 40,141 (TTAB 2001). Lead counsel for National Association of Realtors ("NAR") in a case that upheld the validity of the collective service marks REALTOR and REALTORS. The TTAB rejected petitioner's genericness claim, holding that the primary significance of the REALTOR mark is that of a proprietary term indicating membership in NAR. A consumer survey submitted on behalf of NAR showed that over 80% of real estate agents and brokers recognized that the term REALTOR does not refer to all real estate agents, but rather refers only to those who are members of NAR or one of its local or state associations. The TTAB observed that real estate professionals "should be permitted to continue making knowledgeable and informed decisions based on the source-indicating functions of these marks."
RDV Sports, Inc. v. Logo Connections, Inc., No. 6:99-CV-1346-Orl-22B (M.D. Fla. 1999). Lead counsel for RDV Sports, Inc., the owner of the Orlando Magic of the National Basketball Association and the Orlando Solar Bears of the International Hockey League, in an action involving the client's right to use the name, mark, logo and mascot of the Orlando Solar Bears professional ice hockey team. The adverse party Logo Connections asserted trademark infringement, copyright infringement and related claims, seeking an injunction and money damages against RDV Sports. The case was successfully resolved, with Logo Connections acknowledging that the client's use of the mark ORLANDO SOLAR BEARS and Design did not infringe any of the asserted trademark or copyright rights.
Quixtar Investments, Inc. v. Brian Seifert individually and d/b/a Information Technologies, No. 1:99-CV-614 (W.D. Mich. 1999). Lead counsel for Quixtar Investments, Inc., a related company of Amway Corporation, in an action involving claims of fraud and unfair competition relating to the QUIXTAR mark. As Quixtar's multi-million dollar Internet business was being launched, defendant Mr. Seifert claimed to have prior rights in the QUIXTAR mark seeking a settlement in the amount of $2,500,000. Quixtar responded by asserting claims of fraud and unfair competition against defendant. The Court entered judgment in favor of Quixtar, declaring that Quixtar's use of the QUIXTAR mark does not violate any rights of defendant, and permanently enjoining defendant from using the QUIXTAR mark or any confusingly similar mark.
Fort James Corporation v. Kimberly-Clark Tissue Company, No. 98-C-7834 (N.D. Ill. 1998). Lead counsel for Kimberly-Clark in an action brought by Fort James alleging trademark infringement, copyright infringement and design patent infringement based on Kimberly-Clark's use of an embossed design appearing on the surface of bathroom tissue. Kimberly-Clark filed counterclaims against Fort James and petitioned to cancel the trademark registrations covering the embossed designs asserted in the lawsuit. The case was successfully resolved based on a confidential licensing agreement reached between the parties.
Arleen Freeman v. National Association of Realtors, Cancellation Nos. 27,885 and 28,047 (TTAB 1998). Lead counsel for National Association of Realtors ("NAR"), the nation's largest professional association, in a cancellation proceeding involving the defense of licensee estoppel. The petitioner, Ms. Freeman, had been a member of NAR for over twenty years when she terminated her affiliation and created a competing real estate association. Petitioner then filed petitions seeking to cancel NAR's registrations covering the REALTOR and REALTORS marks on genericness grounds. The TTAB held that, because Freeman was a member of NAR for many years and was authorized as a licensee to use the REALTOR marks, Freeman was precluded by the doctrine of licensee estoppel from challenging the validity of those marks. Dismissing on that ground, the Board did not reach the merits of the genericness claim.
Yamaha Corporation of America v. Everett Piano Company, Opposition No. 108,787 (TTAB 1997). Lead counsel for applicant Wrightwood Enterprises in an abandonment case involving the trademark EVERETT for pianos. The Board held that opposer Yamaha Corporation of America, a leader in the piano market, abandoned the mark EVERETT for pianos several years after its acquisition of the Everett Piano Company. Yamaha therefore lacked superior rights in the mark and could not prevail on its claim of priority.
Sloppy Joe's International, Inc. v. Kentucky Textiles, Inc., No. 96-10043-CIV-KING (S.D. Fla. 1996). Lead counsel for Kentucky Textiles, Inc., a clothing manufacturer, in a declaratory judgment action filed by Sloppy Joe's International, Inc., the owner of the historic "Sloppy Joe's" restaurant and bar in Key West, Florida. The main issue in the case concerned the territorial extent of the right of each party to use the mark SLOPPY JOE'S for apparel products. Kentucky Textiles owned an incontestable federal registration that was granted in 1985 covering the mark SLOPPY JOES for apparel. Sloppy Joe's International had been promoting its restaurant and bar in Key West, Florida by selling promotional SLOPPY JOE'S apparel products since long prior to the issuance of Kentucky Textiles' federal registration. Contending that Sloppy Joe's International was not entitled to use the SLOPPY JOE'S mark in connection with apparel sold outside the limited area of Key West, Kentucky Textiles objected when Sloppy Joe's International expanded its business and began selling SLOPPY JOE'S apparel at new franchised locations around the country. The case was successfully resolved pursuant to an agreement under which the client granted Sloppy Joe's International a license to use the SLOPPY JOE'S mark on clothing products sold outside Key West, Florida.
Lone Star Steakhouse & Saloon, Inc. v. Alpha of Virginia, Inc., No. 93-2076, 43 F.3d 922, 33 USPQ 2d 1481 (4th Cir. 1995). Lead counsel for Lone Star Steakhouse & Saloon, a national restaurant chain, in a trademark infringement action against a local restaurant business using the LONE STAR mark in Virginia and Maryland. The U.S. Court of Appeals for the Fourth Circuit affirmed the district court's granting of summary judgment and issuance of a permanent injunction in favor of Lone Star Steakhouse & Saloon. As the senior owner of a federal trademark registration, Lone Star Steakhouse & Saloon was awarded priority over the local junior user. Moreover, the Court found that the LONE STAR mark had "achieved a high level of recognition in the restaurant field" and that issuance of an injunction "would serve the public interest by preventing future consumers from being misled."
Continental Airlines Inc. v. United Air Lines, Inc., Opposition No. 98,459, (TTAB 1995). Lead counsel for United Air Lines, Inc. in a case involving the question whether the term E TICKET functions as a valid mark for computerized reservation and ticketing of transportation services. The TTAB held that no single air carrier is entitled to exclusive rights in the E TICKET designation; rather, the term E TICKET is generic and should be available for all carriers to use in association with electronic-ticketing services.
Bally Schuhfabriken AG and Bally, Inc. v. Bally Manufacturing Corporation, No. 92-C-0312 (N.D. Ill. 1992). Represented Swiss-based Bally Schuhfabriken, owner of the trademark BALLY for prestigious apparel products and accessories, in infringement action against Bally Manufacturing's use of the mark BALLY'S in connection with low-cost apparel items sold in its casino hotels. The case was successfully resolved based on a settlement agreement that placed restrictions on defendant's use of the challenged mark.
Basic Books Inc. v. Kinko's Graphics Corp., No. 89 CIV 2807 (CBM), 748 F. Supp.1522, 18 USPQ 2d 1437 (S.D.N.Y. 1991). Represented Kinko's Graphics in a copyright infringement action brought by a group of major book publishers. The lawsuit challenged Kinko's practice of copying excerpts from books and compiling them into course packets sold to college students. After a bench trial, the court found copyright infringement. Although the copying in question promoted education, the court concluded that the copyright fair use defense did not apply given Kinko's commercial motive and the relatively large size of the excerpts that were taken.
Vitaline Corporation v. General Mills, Inc., No. 89-1397, 891 F. 2d 273, 13 USPQ 2d 1172 (Fed. Cir. 1989). Lead counsel for General Mills, Inc. in a cancellation proceeding involving the issue of claim preclusion. The U.S. Court of Appeals for the Federal Circuit affirmed the TTAB's grant of summary judgment in favor of General Mills. The court held that the claim asserted against General Mills in the cancellation proceeding could have been brought in a prior proceeding between the parties and therefore was barred.
The Coca-Cola Company v. Lakeside Products Company, No. 89-C-7171 (N.D. Ill. 1989). Represented The Coca-Cola Company in an action against Lakeside's sale of "can-wrap" products designed to be placed around cans of beer in order to conceal the beer label from view and make them look like cans of COCA-COLA soft drinks. Each can wrap was red-and-white in color and displayed the designation CACO-CALO in the familiar COCA-COLA Script, together with the Dynamic Ribbon design. The court permanently enjoined the sale of the infringing can wraps, stating that the COCA-COLA and Dynamic Ribbon design trademarks "have become among the most famous trademarks in the world."
The Coca-Cola Company v. Alma-Leo U.S.A., Inc., No. 89-C-6045, 719 F. Supp. 725, 12 USPQ2d 1487 (N.D. Ill. 1989). Represented The Coca-Cola Company in an action alleging trademark dilution and related claims based on defendant's marketing and sale of "Magic Powder," a bubble gum product sold in a plastic container resembling a Coca-Cola bottle. The district court granted The Coca-Cola Company's motion for a temporary restraining order, finding that the Coca-Cola bottle design "represents the archetypical distinctive mark." The court found likely injury to The Coca-Cola Company's business reputation, noting that the "Magic Powder" bubble gum consisted of a white powder that looked like cocaine.
Schutt Athletic Sales Company and Athletic Helmet, Inc. v. Riddell, Inc., No. 89-C-5560 (N.D. Ill. 1989). Represented Schutt Athletic Sales Company, a manufacturer of football helmets, in an antitrust action directed against an agreement between the National Football League and Riddell, Inc., the largest manufacturer of football helmets in the United States. The agreement at issue stated that, in return for providing free helmets, pads and jerseys to each NFL team, Riddell would receive the exclusive right to have its brand name displayed on helmets worn by players during NFL games. While NFL players remained free to wear helmets made by other companies, the Agreement required that brand names other than Riddell's had to be covered during league play. The Court found that the appearance of a manufacturer's trademark on helmets used during NFL games was not essential to Schutt's ability to compete effectively. Noting that other avenues of advertising were available to Schutt, the Court found no violation of the antitrust laws.
Jockey International, Inc. v. Mallory & Church Corp., Opposition No. 81,508 (TTAB 1989). Lead counsel for Jockey International, Inc. in a case in which Jockey asserted its prior rights in the mark ELANCE for underwear against applicant's requested registration of the mark ELAAN (stylized) for neckties. Because Jockey's registration covered ELANCE in typed capital letters, the TTAB considered all reasonable manners in which the mark could be depicted, including a script form similar to that used by applicant. Finding confusion between the marks to be likely, the TTAB sustained the opposition.
General Mills, Inc. v. Kellogg Company, No. 87-5190, 824 F. 2d 622, 3 USPQ 2d 1442 (8th Cir. 1987). Represented General Mills in an action in which Kellogg Company sought a preliminary injunction against General Mills' use of the mark OATMEAL RAISIN CRISP for a new breakfast cereal. The U.S. Court of Appeals for the Eighth Circuit affirmed the district court's denial of the preliminary injunction motion, finding that General Mills' use of OATMEAL RAISIN CRISP did not infringe Kellogg's rights in the mark APPLE RAISIN CRISP, also for breakfast cereal. The court noted that the differences in overall packaging precluded any likelihood of confusion: "Acknowledging that there are some similarities between the marks, the district court nevertheless found, after comparing the respective color schemes, lettering styles, and box designs, that the two marks likely are different enough to avoid consumer confusion. In properly focusing on the total effect conveyed by both marks, the district court did not clearly err in finding no confusing similarity between them."
Jockey International, Inc. v. Donnie T. Butler, Opposition No. 70,575 (TTAB 1984). Represented Jockey International, Inc. in an opposition against registration of a "Jockey on Horseback" design mark for clothing products. The TTAB ruled in Jockey's favor based on the confusingly similar commercial impressions projected by the marks, noting that the record "establishes beyond any doubt that the JOCKEY word and design marks are famous trademarks in the field of clothing."
Little Caesar Enterprises, Inc. and LC Trademarks, Inc. v. Rooyakker, A&T Holdings, Inc., Rooyakker and A&R Hospitality, LLC, Case No. 11-13474 (E.D. Mich. 2011).
On April 21, 2017, at the Fordham IP Conference, Jeff Handelman will serve on the panel, EU Boards of Appeal & U.S. Trademark Trial and Appeal Board: Where Have They Been? Where Are They Going?

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