Source: https://www.marker.net/en-us/201819/data-privacy/
Timestamp: 2019-04-24 12:13:57+00:00

Document:
2. Person responsible in the meaning of. Art. 4 Para. 7 General Data Protection Regulation (GDPR) is Marker Deutschland GmbH I Dr.-Gotthilf-Näher-Straße 6 and 12 I 82377 Penzberg (see also via „Imprint“ at our Website).
You can contact the person responsible for data protection via e-mail at privacy(at)marker.de or via our postal address with the addition "Data Protection".
•	if the disclosure of data pursuant to Art. 6 para. 1 sentence 1 f) DSGVO is necessary to protect our legitimate interests or the legitimate interests of a third party, provided that your interests in the protection of your data do not prevail.
4. If you send us e-mail messages or other messages, in particular comments, or enter them directly on the Website, we will retain such messages in order to process the request, respond to questions and improve the Website, products and services. We delete the data arising in this context after the storage is no longer necessary or limit the processing if statutory retention obligations exist.
5. If you provide feedback (for example on the Website), we may use and disclose this feedback for any purpose, as long as we do not provide it with your personal data, i.e. anonymously or pseudonymously. The collection of data contained in such feedback and the handling of all personal data contained therein is in accordance with the data protection principles set out herein.
6. You have the right to ask about your personal data free of charge at any time. Furthermore, you have the right at any time to revoke your consent to the use of your personal data with effect for the future and to request correction or deletion of the data stored by us.
g)	Right to revoke consent granted at any time in accordance with Art. 7 para. 3 GDPR. The consequence of the revocation is that from the time of the revocation we may no longer carry out the data processing for the future.
h)	Right of appeal to a supervisory authority pursuant to Art. 77 GDPR. The supervisory authority responsible for us can be found in section 4. above. The right of appeal is without prejudice to other administrative or judicial remedies.
i)	Please contact the personal responsible for data protection via the contact details per Section 2 above to request information and for withdrawal as well as for notification of a request for deletion; the data protection officer will then provide the information immediately or confirm the execution of your request for deletion. A deletion requested by you will then be carried out subject to statutory retention obligations. If a deletion cannot take place completely due to legal storage obligations, we limit the processing of the data concerned and inform you accordingly.
a)	As far as the website or an action via our website requires a registration, the basic data for the registration, determined by the respective registration form are transmitted, processed and stored and only collected, stored and used for the use of the website and its services. In the context of such registration we are also entitled to inform you about changes, additions or new versions of the website, changes of our terms and conditions as well as these privacy statement and additional information provided via the website as well as e.g. about new products.
b)	If you register for our retailer platform, we will provide you the access data and store the necessary information to provide you the information placed in that specific platform. You may as a reseller also register directly via the link provided at our website. In such case, the data, which are necessary for the provision of information and services of such reseller platform is determined by the registration form. We will store and process such data only for the purposes of providing information and reseller services to you as a reseller. The legal basis is Art. 6 Para. 1 S. 1 lit. b GDPR.
c)	If you register for the subscription of a newsletter, this registration can take place under indication of the e-mail address without further data. Additional information will not be requested.
We use the so-called double opt-in procedure for sending the newsletter. As part of this process, we first send the user an e-mail to the specified e-mail address. However, the user will not receive a newsletter by e-mail until the user clicks on the link received in the e-mail and has expressly confirmed to us that we should activate the newsletter service. After your confirmation we will save your e-mail address only for the purpose of sending you the newsletter. The legal basis is Art. 6 Para. 1 S. 1 lit. a GDPR.
If at any time you no longer wish to receive newsletters from us, you can object to the newsletter subscription at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact data specified in the imprint is sufficient for this. Of course, you will also find a unsubscribe link in every newsletter. If you unsubscribe, your e-mail address stored with our newsletter-provider will be deleted automatically.
d)	The data created by users within the scope of using the website via a login or a newsletter registration are stored on servers operated in our name. Those service providers are contractually bound by an agreement as per Art. 28 GDPR. However, the server operators are subject to the same data protection standards as we are and are operated in the European Union.
e)	To prevent unauthorized access to your personal data, our website is encrypted using HTTPS technology.
a)	You can set your browser to notify you when a cookie is sent. This opens up the possibility of either accepting or rejecting a cookie. The information collected and analyzed is used to improve the services and the website, to personalize the web experience, and to allow easy login to permanently set login cookies.
b)	We may use the services of third parties to evaluate the efficiency of the website and services and to determine how visitors use the website and or the services and, where appropriate, to provide a personalized user experience when evaluating cookies. The website may use web beacons (tracking pixels) and cookies provided by third parties for this purpose. The information collected by the provider includes the pages visited, navigation patterns and similar data. This data enables us to find out which product information is most interesting for users and which offers users prefer to view. Furthermore, we do not exclude the possibility that we transmit anonymous usage data for market research purposes. Although we may have commissioned third parties to log the data originating from our website, we have control over how this data may or may not be used. The cookie itself does not contain any personal data, but if you provide personal data when visiting the website and do not delete the cookie from your browser after providing this data, the provider collects the non-personal data stored in the cookie (such as the number of visits to the provider) and stores and processes this anonymously.
The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, by activating IP anonymisation by us on this website, Google will previously reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area. For exceptional cases in which personal data may transferred to the USA, Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f GDPR.
Alternatively you can deactivate Google Analytics with this link.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers; b) by deactivating cookies for conversion tracking, by setting your browser so that cookies are blocked by the domain "www.googleadservices.com", www.google.de/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of this offer in full. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f DS-GMO.
Third-party information: www.google.de/doubleclick and support.google.com/adsense/answer/2839090, as well as data protection at Google in general: www.google. de/intl/en/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at www.networkadvertising.org Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
c)	When you are visiting our website, we may collect details of visitor behaviour patterns via a service provided by hotjar.com. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not personally identify anyone. More information about the privacy terms of this service can be found at https://www.hotjar.com/legal/policies/privacy.
a)	We currently use the following social media links, both on our website and in our e-mail footer: Facebook, Twitter, Instagram. We use only a https-link to the relevant site. This means that when you visit our site, no personal data is initially passed on to the providers of the Social Media. You can recognize the provider of the Social Media Provider by the logo shown and/or the additional text information.
We offer you the possibility to communicate directly with the provider of the Social Media via such a link. But only if you click on the link, you will be forwarded to the relevant Social Media provider and such provider receives the information that you have accessed the corresponding website. Since the Social Media provider collects data mainly via cookies, we recommend that you delete all cookies before clicking on the link by using your browser's security settings.
The Social Media provider may store the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact the respective Social Media provider to exercise this right.
The data may be collected by the relevant Social Media provider, regardless of whether you have an account with this Social Media provider and are logged in there. If you are logged in with the Social Media provider, your data collected may directly be assigned to your existing account with the Social Media provider. We recommend that you log out regularly after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; further information in regard to personal data processed and/or stored: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other as well as www.facebook.com/about/privacy/your-info. Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Instagram LLC, 1601 Willow Rd. Menlo Park, CA 94025, USA. The latest data protection information on the "Instagram button" and additional information can be found on this website: help.instagram.com/155833707900388/ Instagram as a Facebook Company has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
b)	We have included YouTube videos in our website, which are stored on www.YouTube.com and can be played directly from our website. These are all integrated in the "extended data protection mode", i.e. no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the above data be transmitted. We have no influence on this data transmission.
c)	We have Vimeo for the hosting of videos in our website, which are stored by Vimeo and can be played directly from our website. When you play the videos, Vimeo may receive the following data: IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from Vimeo and the referring website address. We have no influence on this data transmission.
d)	On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
e)	A dealer search can be carried out via the website. This uses your input, e.g. a postcode, as a basis for an interactive map that uses Google Maps to show you dealers matching your search query. The entry is only used to display the matching search result and is not saved.
f)	For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO. If your browser does not support web fonts, a standard font is used by your computer.

References: Art. 4
 Art. 6
 Art. 7
 Art. 77
 Art. 6
 Art. 6
 Art. 28
 Art. 6
 Art. 6
 Art. 6