Source: https://gsom.spbu.ru/en/gsom/faculty/fulltime/gladkikh/
Timestamp: 2019-04-20 10:55:13+00:00

Document:
Professional Pricing Society (PPS), 2007 –.
World Association for Case Method Research & Application (WACRA®), 2007 –.
Member of the St. Petersburg State University GSOM Academic Council, 1996 –.
Case Development Center Director (SPbU GSOM), 2006 –.
Member of Editorial Board, Vestnik (Herald) of St. Petersburg University, Management Series, 2002 –.
Pricing Strategy: Concept, Content, Structure // Vestnik St. Peterburgskogo Universiteta (Herald of St. Petersburg University). – Seria 8. Management. 2013. N 1. P. 3–30.
Can the Efficiency of the Case Method be Improved // International Journal of Case Method Research & Application. 2009. Vol. XXI (3). P. 237–241 (with S. Starov).
Pricing Decisions: Pricing in Theory and Practice // Vestnik (Herald) of St. Petersburg University. Management Series. 1997. Issue 2. P. 64-72 (in Russian).
Fair price policy as an element of company marketing strategy // Marketing and marketing researches. November, 2011. N 6 (96) / P. 460–470.
Consumer evaluation of retail price // Sales business. – 2005. – N 10.– P. 31–37.
Price promotion and consumer // Marketing and marketing researches in Russia. NCW, 1997. – N 4 (10) August. – P. 47–56. (with Starov S.A.).
Pricing Strategy: Consumer Orientation / I. Gladkikh – St. Petersburg: Publishing House “Graduate School of Management”, 2013. – 472 pp.
Organizational behavior and HR Management: GSOM SPbSU Case Collection. St. Petersburg, Publishing Centre “Graduate School of Management”, 2010 (co-editor with V. Minina) (in Russian).
Collected Cases: Management. St. Petersburg, Publishing Centre “Graduate School of Management”, 2009 (editor) (in Russian).
Collected Cases: Marketing. St. Petersburg, Publishing Centre “Graduate School of Management”, 2008 (editor) (in Russian).
External Environment Changes and the Development of Companies: Collected Cases. St. Petersburg, Publishing Centre “Graduate School of Management”, 2004 (co-editor with Y. Fedotov) (in Russian).
Strategic Management of Russian Companies: Collected Cases. St. Petersburg, Publishing Centre “Graduate School of Management”, 2004 (co-editor with V. Katkalo, S. Kushch) (in Russian).
Chinese “Goliath” and Russian “David”, or Alliance Ltd. (St. Petersburg, Russia) Fighting for its Place in Distribution Channel on the International BTB Market (Case) / V. I. Cherenkov, I. V. Gladkikh. — The Case Centre. — 2013. — 513-112-1. — P. 20.
What will Sound for the “Accord” Piano Factory? – Chopin’s Piece or Schubert’s Piece (Case) / V. I. Cherenkov, I. V. Gladkikh. — The Case Centre. — 2013. — 513-111-1. — P. 17.
Bistroff’s Dilemma: Fast or Healthy Food? (Case) / S. A. Starov, I. V. Gladkikh. — The Case Centre. — 2013. — 513-110-1. — P. 24.
“Squirrel: Here I Come!”: Paradoxes of the Brand (Case) / I. V. Gladkikh, O. R. Glazunov, V. N. Domnin, S. A. Starov. — The European Case Clearing House (ECCH). — 2012. — 512-122-1. — P. 8.
Zenit Football Club: Ticket Pricing Strategy (Case) / I. V. Gladkikh. — The European Case Clearing House (ECCH). — 2012. — 512-121-1. — P. 2.
Look out Mickey Mouse, the Russian Smeshariki are going to the market: (case) / I. Gladkikh, S. Starov, E. Desmarais, G. Meirovich // The CASE Journal. – Vol. 7, N 2. –2011. – P. 12–34.
The spirit of Russia: (case) / I. Gladkikh, S. Starov // CASIUM: Building Your Case (Newletter). – 2011. – March 10.
Asahi Beer Enters the Russian Market (Case) / S. A. Starov, I. V. Gladkikh, K. Matsuno. — The European Case Clearing House (ECCH). - 2011. – 088-C11. — P. 31.
Vitalena Health Promotion Centre: in Search of a Positioning Strategy (Case) / I. V. Gladkikh, T. G. Butova. — The European Case Clearing House (ECCH). — 2011. — 511-102-1. — P. 19.
The Valio Company in the Russian Market: will Processed Cheese Viola Hold a Winning Position? (Case) / S. A. Starov, I. V. Gladkikh. — The European Case Clearing House (ECCH). — 2011. — 511-098-1. — P. 36.
Kronverk Cinema: How Much is a Ticket to the Movies? (Case) / I. V. Gladkikh, A. P. Mikhailina. — The European Case Clearing House (ECCH). — 2011. — 511-093-1. — P. 10.
Pulse systems of St. Petersburg: Russian Hi-Techs are coming / V.Cherenkov, J. Ellis, I. Gladkikh // International Journal of Case Method Research & Application (IJCRA). – 2010. – Vol. 22, N 1. – P. 58–71.
Russian Men’s Footwear Brand Ralf Ringer: Testing National Brand’s Competitive Power (Case) / S. A. Starov, I. V. Gladkikh. — The European Case Clearing House (ECCH). — 2010. — № 510-059-1. — P. 24.
Battery Energy Drink: Successful Start What’s Next? (Case) / I. V. Gladkikh, S. A. Starov, R. G. Kopp. — The European Case Clearing House (ECCH). — 2007. — 507-188-1. — P. 42.
The Friends and ‘Foes’ of the Aleko Company (Case) / I. V. Gladkikh. — The European Case Clearing House (ECCH). — 2007. — 507-160-1. — P. 7.
The Naïve Customer (Case) / I. V. Gladkikh. — The European Case Clearing House (ECCH). — 2007. — 507-161-1. — P. 8.
Diplomat Vodka makes a Break for Premium Class (Case) / I. V. Gladkikh, S. A. Starov. — The European Case Clearing House (ECCH). — 2007. — 507-031-1. — P. 34.
Darling Chocolate: (Case) / I. V. Gladkikh, S. A. Starov, J. G. Meyers. — The European Case Clearing House (ECCH). — 1998. — 599-002-1. — P. 24.

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