Source: https://www.calida.com/en-GB/Privacy-policy/
Timestamp: 2019-04-22 13:06:09+00:00

Document:
The data protection officer of Reich Online can be reached under the aforemen-tioned address, attn. Data Protection Department (Abteilung Datenschutz), or under service@calida.com.
Your personal data which we collect for the order are saved until the end of the statutory warranty period and then automatically deleted, unless we are obliged to longer storage under Article 6 Subs. 1 Sentence 1 lit. c GDPR due to tax- and commercial-law retention and documentation duties (under Commercial Code, Criminal Code or Tax Code) or you have consented to a prolonged period under Art. 6 Subs. 1 Sentence 1 lit. a GDPR.
After your user account is deleted, your personal data are automatically deleted, unless we are obliged to longer storage under Article 6 Subs. 1 Sentence 1 lit. c GDPR due to tax- and commercial-law retention and documentation duties (under Commercial Code, Criminal Code or Tax Code) or you have consented to a prolonged period under Art. 6 Subs. 1 Sentence 1 lit. a GDPR.
You will subsequently receive a registration confirmation via email that you must confirm in order to receive our newsletter (double opt-in). This serves as proof to us that the registration was actually initiated by you. In certain cases we may use your email address, even without your express consent, to send you information about similar products and services offered by our company, providing you are an existing customer of ours and have not objected to the use of your email address. In the case of the solicitation of existing customers, we engage in this practice with the support of our legitimate interests in accordance with Article 6, paragraph 1, page 1, lit. f of the EU General Data Protection Regulation (GDPR). Processing your email address for the purpose of direct advertising is deemed a GDPR-recognised legal interest.
Cancellation is possible at any time, e.g. via a link at the end of every newsletter. Alternatively, you can cancel at any time by sending an email to service@calida.com.
e) When registering with "CALIDA friends+forever"
The information on data protection when registering for the "CALIDA friends+forever" loyalty program can be found here www.calida.com/Our-World/Friends-Forever/Data-Privacy/.
If you have questions of any nature, you can get in touch with us via a form availa-ble in the website contact information. This requires the stating of a valid email address and also your given name and surname so that we know who sent the query and how we can answer it. The telephone number can be provided voluntarily.
The data for the purpose of contacting us are processed under Art. 6 Subs. 1 Sen-tence 1 lit. a GDPR on the basis of your voluntarily given consent.
Your personal data will also be transferred to CALIDA AG, Industrie Münigen, Bahn-hofstrasse CH-6208 Oberkirch, Schweiz.
The data will be transferred under the joint responsibility for data protection for internal administrative purposes and for ensuring central customer management.
The data will be transferred on the basis of Art. 6 Subs. 1 Sentence 1 lit. f GDPR, whereby the stated purposes are to be considered as justified interests within the meaning of this regulation.
In so far as this is legally permissible and under Art. 6 Subs. 1 Sentence 1 lit. b GDPR required for the processing of contractual relationships with you, your per-sonal data will be transferred to third parties. This includes in particular transfer to shipping companies for the purpose of delivering the goods you ordered and the transfer of payment data to payment service providers and/or banks to carry out a payment transaction. The transferred data may be used by the third parties solely for the stated purposes.
If we make advance outlays for your purchase, for example for a purchase on account, we may obtain a credit check on the basis of mathematical-statistical methods pursuant to Art. 6 Subs. 1 Sentence 1 lit. a and b GDPR on the basis of your express consent and if it is required for concluding or fulfilling the contract.
To that end, we transfer your personal data required for the creditworthiness checks (given name and surname, street, number, postal code, town, date of birth, telephone number and in the case of purchase per direct debit the given bank details) to an external service provider. For identity and creditworthiness checks we work together with creditpass GmbH.
On the basis of your personal data, creditpass GmbH gives us information about the statistical probability of payment default. We use this information for a balanced decision on creating, performing or ending the contractual relationship.
The credit check can contain probabilities (score values), which are calculated on the basis of scientifically recognised mathematical-statistical methods and which include inter alia address data in their computation.
Further information on this can be found in the creditpass GmbH data protection policy https://creditpass.eu/service/privacy-statement/.
In the context of our mobile cash point solution (tablets) in our retail stores, we offer you the option to purchase our products using the tablets and to view your customer data.
In the context of the mobile cash point solution ("Omni-Channel"), we transmit your customer master data and data on the order history (see Section 2. b)) to CaperWhite GmbH, Ludwigstr. 73A, 70176 Stuttgart.
This service provider was carefully selected and commissioned by CALIDA AG as part of our group of companies, is bound to their instructions and is controlled on a regular basis in particular with respect to the adequate technical and organisational measures for ensuring data security. For this, CaperWhite GmbH uses servers located in Europe, and no data will be transmitted to the U.S.
Data are transmitted on the basis of our legitimate interests and the legitimate interests of CALIDA AG as defined in Art. 6 (1) Sentence 1 (f) GDPR. Our legitimate interest is to optimise and improve customer management and our portfolio of services offered.
You can object to the anonymised analysis of your surfing behaviour on this website by clicking on this link: https://www.criteo.com/privacy/.
If you have opted out (opt-out cookie) and you would like to see personalised Criteo banners again, please click here: https://www.criteo.com/privacy/.
Further information about the Criteo technology can be found in the Criteo data protection policy: https://www.criteo.com/privacy/.
To optimise the website and data bases in the background, we use web-analysis solutions offered by econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe. Pseudonymous user profiles are created during this process. Cookies are also used for this purpose. econda GmbH is authorised to use the seal “tested data protection” for the area “web shop controlling”. The data collected by econda technology will not be used to personally identify you as a visitor to this website and will not be linked to direct personal data associated with the pseudonymous individual without your express permission. You may object to data processing by econda at any time in future by clicking here. Clicking the “send” button will activate an opt-out cookie from econda. This cookie will prevent your browser’s visitor data from being collected and stored by econda in future. The opt-out cookie will work only on this browser and only for our website. It will be placed on your device. If you delete cookies from this browser, you will have to install the opt-out cookie once again.
For more information, please visit https://www.econda.de/en/data-storage-opt-out/.
This website uses the technology of intelliAd Media GmbH (hereinafter “intelliAd”) to collect and store anonymised data. This data is then used to create pseudonymous user profiles. The profiles are used to analyse visitor behaviour as well as to improve and make demand-driven changes to the design of our product range. Cookies can be used for this purpose (see No. 4). The pseudonymous user profiles will not be linked to direct personal data associated with the pseudonymous individual without your express permission. In particular, IP addresses will be rendered unrecognisable directly after entry to the site. As a result, it is impossible to connect user profiles to IP addresses. You may object to data processing and storage at any time in future by clicking here.
Once you have submitted your objection, an opt-out cookie will be placed on your end device. If you delete your cookies, you will have to click on the link once again.
We use the "New Relic" web analysis service from New Relic Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA, for reachability and performance monitoring of our server. Cookies may be used for this (see section 4). Pseudonymised use profiles are used to measure and analyse the technical performance data (for example response and loading times) which help to improve server performance.
Further information about data protection in conjunction with New Relic can be found here https://newrelic.com/privacy.
We transfer your IP address to the service provider MaxMind, Inc. (14 Spring Street, 3rd Floor Waltham, MA 02451, hereinafter "MaxMind"), to determine your approximate location (e.g. country, town, district) and offer you individual store locator services based on your current location (e.g. the location of the nearest store). The IP address will be sent to and saved on a MaxMind server in the USA. MaxMind is subject to the EU-US Privacy Shield, so that an adequate data level is guaranteed. We use your location data processed in that manner solely for this function. The data are deleted once you finish using it.
Further information about data protection in conjunction with MaxMind can be found here https://www.maxmind.com/en/privacy_policy?pkit_lang=en.
When opening the store finder you will also be asked by your browser whether you want to send your exact location to us. In so far as you give your consent to the browser operator pursuant to Art. 6 Subs. 1 Sentence 1 lit. a GDPR, your browser will send your exact location to us, so that as part of the store locator function we can offer you individual services (e.g. the location of the nearest store) based on your exact location (address). We use your location data processed in that manner solely for this function. The data are deleted once you finish using it.
In your browser you can make a corresponding setting to the browser software to block geo-localisation; we must point out that in this case you may not be able to use all the functions (e.g. Storefinder) on this website.
These technologies enable us to provide you with targeted advertising reflecting your personal interests. The cookies used collect information, for example, about which of our products you are interested in. From this information we can also show you offers on third-party websites that are geared especially to your inter-ests as reflected in your past user behaviour. Your user behaviour is captured and analysed solely pseudonymised and it does not enable us to identify you. In par-ticular, the information is not merged with your personal data.
You can also make settings for displaying interest-based advertising via the Google advertising settings manager.
We use Google Remarketing Tags from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google")) on our website.
We use the tracking pixel of Facebook. The social network Facebook is offered by Facebook Inc. or, if you are located in the EU, by Facebook Ireland Ltd. The Facebook pixel enables us to see how you respond to our advertisements on Facebook, for example when you click on a link in the ad that takes you to our website. Custom conversions allow us to measure and analyse the effectiveness of measures aimed at target groups in connection with Facebook. As a result, we gain a better overview of the success of our campaigns in connection with Facebook and can continually optimise them.
The tracking pixel is installed on your device when you respond to an ad we have placed on Facebook, for example because you click on a link to our site in the ad. In this context, a pixel ID is created and stored in a cookie, allowing us to analyse your user behaviour until the tracking pixel expires. The tracking pixel is not used to identify you personally.
The information recorded in connection with use of the Facebook pixel is also processed on servers of Facebook Inc. in the U.S. Facebook is certified under the U.S.-EU data protection agreement Privacy Shield and thus undertakes to comply with European data privacy requirements. If you do not want us to analyse your user behaviour in connection with Facebook ads, you can prevent that by making the relevant Cookie setting in your browser. As a Facebook user, you can also opt out of the recording of your user behaviour by the Facebook pixel in the settings for Facebook ads after you log on to your account.
You can find more information on data privacy on Facebook in its Help.
On this website we use technology provided by trbo GmbH, Römerstrasse 6, 80801 Munich (hereafter “trbo”) and process data out of which user profiles are created under the use of pseudonyms so that we can provide you with customer benefits as well as measure the use of our online offers, in addition to the effectiveness of our online advertisements.
To this end, cookies and pixels could be implemented which enable the recognition of an internet browser (cf. Section 4). Before being sent to trbo, your IP address is shortened at the end by 8 characters in order to guarantee an anonymised processing of IP addresses.
The pseudonymous profiles are used to analyse visitor behaviour as well as to improve and make demand-driven changes to the design of our offers. The pseudonymous user profiles will not be linked to direct personal data associated with the pseudonymous individual without express permission from the affected party.
We have concluded a contract with trbo regarding the processing of data. Through this contract, trbo ensure that they will process data in compliance with the General Data Protection Regulation (GDPR) as well as guarantee the protection of the rights of the affected parties.
You will find more information on trbo’s data-protection policy here.
We use the service ADITION from ADITION technologies AG, Oststrasse 55, D-40211 Düsseldorf, Germany (hereinafter: “Adition”), to optimise the advertising that we display. In this context, pseudonymised user profiles are produced and cookies (see point 4) are used. In addition, in individual cases ADITION uses stored cookie information for statistical surveys. The information processed by the cookie concerns the use of this website (such as browser type and version, operating system, referrer URL (the site visited prior to visiting this site), the cookie ID, the host name of the accessing computer (IP address), and the time of the server request).
You have the option at any time of using a cookie opt-out to prevent your usage data from being recorded by the system. Clicking on this link will keep your data from being recorded. In this case, ADITION replaces the current cookie with a new opt-out cookie. This new opt-out cookie deletes previously stored information, including the IP address, and prevents further personal data from being recorded. You will find further information in the data privacy statement of ADITION.
We use the service Sociomantic from dunnhumby Deutschland GmbH, Paul-Lincke-Ufer 39/40, 10999 Berlin, Germany (hereinafter: “Sociomantic”). With this service, users who have already visited our website and taken an interest in our offer can be addressed again through targeted advertising on the web pages of Sociomantic’s partner network. The advertising shown is based on information about the user’s visit to the respective websites, which is stored in cookies (see point 4) and pixel tags, among other things. These cookies are read during subsequent website visits in order to make targeted product recommendations. For this purpose, a randomly created identification number is stored in the cookies. Neither this number nor any information about your visit to the websites can be assigned to you personally. Neither we nor Sociomantic will connect this information with personal data or pass your personal data on to third parties.
We use the services of AppNexus Inc., 28 W 23rd Street, 4th Floor, New York, NY, 10010, USA (hereinafter: “AppNexus”). AppNexus has a technology platform that we can use to purchase, sell, and deliver online advertising. In this context, pseudonymised user profiles are produced and cookies (see point 4) are used. The information created by the cookie about your visit to this website (such as browser type and version, operating system, referrer URL (the site visited prior to visiting this site), the cookie ID, the host name of the accessing computer (IP address), and the time of the server request) are transferred to an AppNexus server in the USA and stored there.
AppNexus observes the data protection provisions of the US Privacy Shield and is registered with the US Privacy Shield programme of the U.S. Department of Commerce. Through this certification, AppNexus warrants that it will process data in compliance with the General Data Protection Regulation (GDPR) and guarantee the protection of the rights of the affected parties.
You can prevent tracking by AppNexus by clicking on this link and the “Opt-out“ button found there. This will place an opt-out cookie in the browser you used when you clicked on this button. The opt-out cookie will work only on this browser and only for our website. It will be placed on your device. If you delete cookies from this browser, you will have to install the opt-out cookie once again. You will find further information in the privacy statement of AppNexus.
We use Google Analytics, a web analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S. (hereinafter referred to as “Google”), on our website. In this context, pseudonymised user profiles are produced and cookies are used. The information created by the cookie about your use of our website (such as the IP address of the computer system used to access it, the time of access, the referrer URL, and information on the browser and operating system used) is usually transferred to Google servers in the U.S. and processed there. Google observes the data protection provisions of the US Privacy Shield and is registered with the US Privacy Shield programme of the U.S. Department of Commerce. As a result, there are safeguards offering compliance with EU data protection law. Google Analytics is used to protect our legitimate interests (Article 6 (1) sentence 1 point (f) GDPR) in analysing and optimising our online offer and operating this website cost-effectively. Consequently, Google processes the information on our behalf to evaluate use of the website, to compile reports on website activities and to provide us with other services relating to website and Internet use for purposes of market research and tailoring these Internet pages to user needs.
We have concluded a data processing agreement with Google on the use of Google Analytics. Under that agreement, Google warrants that it will process data in compliance with the General Data Protection Regulation (GDPR) as well as guarantee that the rights of data subjects are protected.
We use Google Analytics only with IP anonymisation enabled. That means the user’s IP address will be truncated by Google within member states of the European Union or in other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address sent to a Google server in the U.S. and truncated there.
We have enabled the advertising functions of Google Analytics. This results in reports on target groups, demographic attributes (such as age and gender) and the interests of site visitors, as well as on our marketing campaigns. The data for these reports comes from campaigns conducted using Google services, interest-based advertising by Google, the Google Display Network, and visitors’ data from third-party providers. Your identity is not disclosed directly to us as part of that. We can use these reports to improve analysis of user behaviour even further in connection with our online offers, and optimise the way we address our target groups.
If you do not wish your user behaviour to be included in these reports, you can, for example, disable this function by using the ad settings in your own Google account or prevent recording of data by Google Analytics as described further below. You can also restrict the recording of data by not logging on to your own Google account when you visit our pages.
We do not use Universal Analytics with a user ID, which is offered by Google.
The recorded data may be transmitted to third parties where this is required by law or third parties process the data on our behalf. The user data recorded by means of cookies is automatically erased after 14 months.
You can prevent installation of cookies by making the relevant setting in your browser software. However, we point out that if you do so, you may not be able to use all of the features of this website in full. You can also prevent recording of the data relating to your use of the website and generated by the cookie (including your IP address) and processing of this data by Google by downloading and installing a browser add-on.
An opt-out cookie is set that prevents the future recording of your data when you visit this website. The opt-out cookie will work only on this browser and only for our website. It will be placed on your device. If you delete cookies from this browser, you will have to install the opt-out cookie again.
We use social plug-ins on our website on the basis of Art. 6 Subs. 1 Sentence 1 lit. f GDPR in order to make our company more well known. The underlying promotional purpose is to be considered as a justified interest within the meaning of the GDPR. The responsibility for the data protection compliant operation is to be ensured by the pertinent provider. We integrate these plug-ins using the two-click method so as to give visitors to our website the best possible protection.
If you do not want Facebook to associate the information collected about your visit to our website directly to your Facebook profile, you have to log out from Facebook before visiting our website. You can also completely block the loading of the Facebook plug-ins with add-ons for your browser, e.g. with the "Facebook Block-er" http://webgraph.com/resources/facebookblocker/.
Our website uses plug-ins from the Google Plus social network offered by Google. The plug-ins can be recognised, for example, by buttons or the label "+1" on a white or coloured background. An overview of the Google plug-ins and their appearance can be found here: https://developers.google.com/+/plugins.
If you interact with the plug-ins, for example click the "+1ike" button, this infor-mation will also be directly sent to a Google server and saved there. The information is also published on Google Plus and displayed there to your contacts.
For the purpose of displaying our Trusted Shops seal, the comments that may be shown there and the presentation of Trusted Shops products to the consumer after order placement, the Trusted Shops Trustbadge is integrated into the website.
This serves to protect our broadly warranted interest in the optimal marketing of our product range within the context of consideration of interests pursuant to Section 6 (1) p. 1 letter f of the General Data Protection Regulation. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather St. 15C, 50823 Cologne, Germany.
When Trustbadge is accessed online, the web server will automatically store a server logfile, which contains such information as your IP address, date and time that the site was accessed, the amount of transferred data and the requesting provider (access data) and will document the retrieval. The access data will not be analysed and will be automatically overwritten no later than seven days after you completed your visit to the site.
Other personal data will transmitted to Trusted Shops only if you have authorised such transmissions, decided to use Trusted Shops’ products after completing an order or have already registered for usage. In this case, the contractual arrangement between you and Trusted Shops will apply.
After a purchase at www.calida.com we offer you the possibility to obtain vouchers for online portals via the Sovendus GmbH network.
As part of a process to provide you with an interesting voucher offer, we will send the hash value of your e-mail address and IP address in pseudonymised and encrypted form to Sovendus GmbH, Moltkestr. 11, 76133 Karlsruhe (Sovendus) (Section 6 (1 f) of the General Data Protection Regulation). The pseudonymised hash value of the e-mail address will be used to determine whether any objection to receiving advertising from Sovendus has been filed (Section 21 (3) and Section 6 (1 c) of the General Data Protection Regulation). The IP address will be used by Sovendus solely for the purpose of data protection and, as a rule, will be anonymised after seven days (Section 6 (1 f) of the General Data Protection Regulation). For invoicing purposes, we will provide a pseudonymised order number, order amount in the currency used for the transaction, session ID, coupon code and time stamp to Sovendus (Section 6 (1 f) of the General Data Protection Regulation). If you are interested in receiving a voucher offer from Sovendus, no objection to advertising has been linked to your e-mail address and you click on the voucher banner displayed only for this sale, we will send your encrypted form of address, name and e-mail address to Sovendus for the purpose of preparing a voucher (Section 6 (1 b) of the General Data Protection Regulation).
To learn more about the way that Sovendus processes your data, please see the online privacy statement at https://www.sovendus.de/en/privacy_policy/.
If you want to exercise your right to object, simply send an email to service@calida.com.
This Data Protection Policy is the latest version and was last amended as of 22.03.2019.
The further development of our website and offers on it or changes in statutory or public-authority requirements many render it necessary to amend this Data Protection Policy. The latest version of Data Protection Policy can be downloaded and printed out at any time from the website under www.calida.com/Privacypolicy/.

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