Source: https://geschwender.de/en/data-protection/
Timestamp: 2019-04-19 11:02:34+00:00

Document:
We are pleased about your visit to our website and you should know that we take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration. In order to continuously improve the attractiveness of our website for you, we are continuously optimizing functions and services of the site. Safety is our top priority. When you use our website, you entrust us with your personal data. We appreciate this trust. That is why we handle your data with particular care.
The term personal data is defined in the Federal Data Protection Act. According to this, these are individual details about personal or factual circumstances of a specific or identifiable natural person. We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.
We want you to know when we collect which data and how we use it. In the course of the further development of our website and the implementation of new technologies, changes to this data protection declaration may also become necessary. We therefore recommend that you re-read this data protection statement from time to time. Below we inform you about the collection of personal data when using our website.
This data protection declaration informs you about the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and contents (hereinafter jointly referred to as “online offer” or “website”). With regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the Basic Data Protection Ordinance (DSGVO).
Personal data is information about you. This includes, for example, information such as your name, address, telephone number or e-mail address, but also data such as your location, your IP address or bank details. You are not required to disclose any personal data in order to use this website. In certain cases, however, we need your name and address and other information so that we can provide the requested services.
This applies, for example, to requests for recall, to the sending of information material or to the answering of individual questions by e-mail. Where necessary, you will be informed accordingly. In addition, we only store and process data that you provide to us voluntarily or automatically.
If you make use of our consulting services, as a rule only those data are collected which are required for the provision of the services. As far as we ask you for further data, it is voluntary information. The processing of personal data takes place exclusively for the fulfilment of the requested service and for the protection of our own justified business interests.
Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired. The latter does not apply if further storage of the data is required for the conclusion or fulfilment of a contract. Insofar as we make use of contracted service providers for individual functions of our website or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.
Users of our website have the right, upon request and free of charge, to receive information about the personal data that we have stored about them. In addition, users have the right to correct inaccurate data, to limit the processing and deletion of their personal data, if applicable, to assert their rights to data transferability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority. Likewise, users can revoke consents, in principle with effect for the future.
You can visit our site without providing any personal information. We only store access data without personal reference such as the name of your Internet service provider, the page from which you are visiting us or the name of the requested file. These data are evaluated exclusively for the improvement of our offer and do not allow any conclusion on your person. The personal data of users processed within the scope of this online offer, i.e. of interested parties and visitors to our online offer, include master data first and last name, postal code, town, e-mail address, telephone and IP address.
We process personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be processed if a legal permission has been obtained. This means, in particular if data processing is necessary for the provision of our contractual services (e.g. processing of enquiries) and online services, or is required by law, if the user has given his or her consent, or if our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our online services within the meaning of Art. 6 para. 1 lit. f. DSGVO, in particular for range measurement, collection of access data and use of third-party services.
We point out that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing to fulfil our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to protect our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.
Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) DSGVO serves as the legal basis. If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f DSGVO serves as the legal basis for processing.
We take organizational, contractual and technical security measures in accordance with the state of the art in order to ensure that the regulations of the data protection laws are observed and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
We process inventory data (e.g., names and addresses as well as contact data of users) and content data (information in the questionnaire) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. When using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorized use. This data is passed on to third parties if there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c DSGVO or on the basis of justified interests pursuant to Art. 6 para. 1 lit. f. DSGVO on the economic and effective operation of our business operations.
When contacting us (via contact form), the user’s details are processed for processing the contact enquiry and its handling in accordance with Art. 6 para. 1 lit. b) DSGVO. User information can be stored in our Customer Relationship Management System (“CRM System”) or comparable request organization.
If users leave comments or other contributions, their IP addresses will be used on the basis of our legitimate interests within the meaning of Art. 6 (1) (f). DSGVO is saved.
We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.
Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk (third-party cookies) when you visit our website. If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in each case within the following paragraphs.
Our website also uses “session cookies”, which are only stored on our website for the duration of the current visit (e.g. to enable the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.
The Google marketing services allow us to target ads for and on our site to show users only ads that potentially match their interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked on, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not combined with the user’s data within other Google offers. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.
One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be traced through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
Furthermore, we can use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website. According to the provider, the Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager. Further information on Google’s use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration can be accessed at https://www.google.com/policies/privacy If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Social Plugins from different providers of social networks.
We use the social plugins of facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are identified by one of the Facebook logos (white “f” on blue tile, the terms “like”, “like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used within our online offer. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
The Pinterest Button of Pinterest Inc. 808 Brannan St, San Francisco, CA 94103, USA, is integrated on our website. This transmits your IP address to Pinterest. If you are logged in to Pinterest when you visit our site in the same browser, this information can be linked to your profile. If you click on the plug-in “Pin-It”, this will also be transmitted to Pinterest and published through your account. You can set your privacy on Pinterest at http://pinterest.com/about/privacy/ If you do not agree to the transfer of your data to Pinterest, please log out of the browser you are using to visit our site.
On our pages are plugins of the social network VK (registered at prem. 1-N, bld. 12-14, Lit. A, Khersonskaya st., St. Petersburg, Russia, 191024). You can recognize the VK plugins by the blue VK button on our site. If you click the UK Parts button while logged into your UK account, you can link the contents of our pages on your UK profile. This enables VK to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we are not aware of the content of the data transmitted or how they are used by VK. You will find further information on this in VK’s data protection declaration at: https://vk.com/privacy/cookiesWenn If you do not wish VK to be able to assign the visit to our pages to your VK user account, please log out of your VK user account beforehand.
We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “newsletters”) with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.
The newsletter is sent by the mail service provider “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The dispatch service provider is used on the basis of our legitimate interests according to Art. 6 Para. 1 letter f DSGVO and an order processing contract according to Art. 28 Para. 3 S. 1 DSGVO. The shipping service provider can use the recipient’s data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service does not use the data of our newsletter recipients to write them down itself or to pass the data on to third parties.
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is retrieved from the server of the shipping service when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. The statistical surveys and analyses as well as the logging of the application procedure are carried out on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users.
You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time your consents to its dispatch (by the dispatch service provider) and the statistical analyses expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled their subscription, their personal data will be deleted.
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). With reCAPTCHA it should be checked whether the data entry on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this reCAPTCHA analyzes the behavior of the web site visitor on the basis different characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis reCAPTCHA evaluates various information (e.g. IP address, time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
This site uses from Gründen the security and protection of the transmission of confidential content, such as the requests that you send to us as a site operator, an SSL-Verschlüsselung. You can recognize a verschlüsselte connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If the SSL Verschlüsselung is activated, the data you send to us übermitteln, can not be read by third parties.
The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to keep it in safekeeping. If the user’s data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.
For all questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of given consents, please contact the e-mail address given in the imprint.

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