Source: https://www.calida.com/en-GB/Our-World/Friends-Forever/Data-Privacy/
Timestamp: 2019-04-19 16:59:01+00:00

Document:
The data will be processed on the basis of Art. 6 (1) 1st sentence lit. b GDPR to fulfil the contract.
In addition, you can voluntarily enter your date of birth during registration. In so far as you have given your express consent, we will use your date of birth to send you personal birthday greetings every year and to statistically evaluate your purchases.
The data will be processed on the basis of the consent under Art. 6 (1) 1st sentence lit. a GDPR.
The personal data we collect for the Loyalty Program will be stored until the end of the Loyalty Program and then erased, unless we are obliged to store them longer under Article 6 (1) 1st sentence lit. c GDPR due to tax- and commercial-law retention and documentation duties or you have consented to longer storage under Art. 6 (1) 1st sentence lit. a GDPR.
When the loyalty card is used for purchases on the www.calida.com online shop or in a participating CALIDA-outlet we process information about your purchases and redemption of loyalty bonuses.
We evaluate your purchases in order to inform you about new items and promotion campaigns. In addition, the evaluation enables us to continuously develop and improve our offerings and to show you advertising tailored to your interests on the website or provide this by newsletter or mail.
We process your personal data for the stated purposes on the basis of Art. 6 (1) 1st sentence lit. b GDPR to fulfil the contract and also – in so far as marketing is involved – on the basis of Art. 6 (1) 1st sentence lit. f GDPR under our justified interest in carrying out direct advertising.
Pursuant to Art. 21 GDPR you have the right to object to the processing of your personal data for marketing purposes. To do this, please send us an email to service@calida.com or contact the controller (see Point 1 above).
With our Loyalty Program you can collect loyalty points in the online shop www.calida.com and also in all participating CALIDA outlets around the world.
So that you can be credited the loyalty points, data about your purchases are sent to CALIDA when you use the loyalty card.
If you want to redeem your loyalty points in the online shop www.calida.com or a participating outlet, CALIDA sends your registration data and your points total to the operator of the online shop or the outlet, so that you are credited the bonuses for your purchases.
The data processing and the transfer for the stated purposes are required under Art. 6 (1) 1st sentence lit. b GDPR for the fulfilment of the contract on the Loyalty Program.
All the data you personally provide will be transmitted encrypted with the common and secure TLS standard (Transport Layer Security). TLS is a secure and proven standard, which is also used, for example, for online banking. You can recognize a secure TLS connection inter alia by the appended -s to the http (i.e. https://..) in the address bar of your browser or the lock symbol in the lower pane of your browser.
This Data Protection Declaration is currently valid and was last amended in September 2017.
The continuous development of our website and offerings on it and changes in legislation or public authority requirements may make it necessary to amend this Data Protection Declaration. You can access and print out the latest Data Protection Declaration on our website under www.calida.com/Our-World/Friends-Forever/Data-Privacy/.

References: Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 6
 Art. 21
 Art. 6