Source: http://www.husovec.eu/2014/11/what-does-bestwater-decision-mean-for.html
Timestamp: 2019-04-20 00:22:18+00:00

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Huťko´s Technology Law Blog: What Does BestWater Decision Mean For Future of Embedding?
What Does BestWater Decision Mean For Future of Embedding?
I guess most of you already heard the news that CJEU recently in BestWater C-348/13 allegedly discharged embedding from copyright consent. Some media already started celebrating "this landmark ruling" and some attorneys commenting on consequences with confidence (e.g. here at FAZ). I would personally still wait with any "embedding-is-free-parties".
German version: Denn sofern und soweit dieses Werk auf der Webseite, auf die der Internetlink verweist, frei zugänglich ist, ist davon auszugehen, dass die Inhaber des Urheberrechts, als sie die Wiedergabe erlaubt haben, an alle Internetnutzer als Publikum gedacht haben.
My free English translation: As long as a work is freely accessible on the website to which the [embed] link refers, it must be assumed that the copyright right holder allowed the communication and considered all the Internet users as a public.
The Court thus creates an assumption, for the purposes of linking, that freely accessible content is also coming from a legal source. If this is a restatement of confusing Svensson language, its a great move, which solves many problems. It also means that CJEU is listening to the critique, though in his own way. Very soon BGH will most likely confirm this, given that it was reported that BestWater is a case about the unauthorized source.
So why am I not cracking a party?
I already mentioned this couple of times [here, here]. In Svensson, CJEU told us that a national court can not extend the exclusive right of communication to the public in its national law, because this would create "legislative differences and thus, for third parties, legal uncertainty". This is nothing extraordinary given that it is long clear to everybody that this is an autonomous concept of the Union law. The problem, however, is that because the Union law harmonizes only some exclusive rights, the national court can still create some additional rights as unnamed non-harmonized rights. But even these rights are subject to some Union law, namely primary law of four fundamental freedoms of internal market. For non-Europeans, this means that CJEU could restrict the Member States even on their ability to legislate further rights, despite the fact that they are not harmonized. So it could also foreclose the possibility of the Member States to prohibit linking beyond the Svensson and BestWater.
This is not a merely theoretical problem. The Czech Supreme Court seemed to suggest (in its pre-Svensson decision) that even if embedding would be no infringement upon the right to communication to the public, it can constitute an interference with a local non-harmonized unnamed right of a copyright holder. Even the German Federal Supreme Court in BestWater referral explicitly stated that embedding videos may be a yet “unnamed right of exploitation” within the scope of Art. 15(2) German Copyright Act.
Before Svensson was handed down, I lamented on Kluwer Copyright Blog that "if the CJEU will take any of these two positions [ALAI or Copyright Society] or some middle position, things might just get worse anyway, as a CJEU ruling won’t preempt national courts from adopting “unnamed rights” and further fragmenting the landscape of exclusive rights in the EU". Now, I see a possibility of a light at the end of the tunnel. It all depends on how you read the second answer of Svensson.
if however, it means that the non-exhaustive list of exploitation rights is restricted by the primary law to such an extend that, at least in field of the communication of works to the public, no further rights could be adopted nationally, then the Member States could not provide additional rights.
The latter is nevertheless no easy sell given the limited arguments the CJEU gave. In any case, the BGH will soon tell us what he thinks of this.
Another possible translation, in my opinion, is: As long as the work is freely available on the website to which the link refers to, it must be considered that, when the rightholders have authorised THIS communication, the public taken into account consists of all internet users.’ If that translation is adopted, the Court doesn't really say anything about the status of unauthorised content. It simply reiterates what was already clear from Svensson, that is, that one can link (and embed) from an authorised source. That's why the judgement was handed down through an Order.
When I double-checked against the French version ..
"En effet, dès lors que et tant que cette œuvre est librement disponible sur le site vers lequel pointe le lien Internet, il doit être considéré que, lorsque les titulaires du droit d’auteur ont autorisé cette communication, ceux-ci ont pris en compte l’ensemble des internautes comme public."
"Indeed, from the moment and inasmuch this work is freely available on the site towards which the link points to, it must be considered that, when the right owners have authorized this communication, they have taken into account the whole of the internet users as public"
In other words, as pointed out by the reader, the CJEU is really just restating its problematic Svensson rule. Nothing else.
If that translation is adopted, the Court doesn't really say anything about the status of unauthorised content. It simply reiterates what was already clear from Svensson, that is, that one can link (and embed) from an authorised source. That's why the judgement was handed down through an Order.
Thank your for your interesting comment! Does the French version point us any particular direction, since I agree that this reading is also plausible.
IMHO the whole problem starts with calling hyperlinking a "communication to the public". The court tried to balance the rightsholders and the users rights and interests but ended up giving a non viable solution. No new public means consent. There's no way your average user can verify this. It's just not working.

References: CJEU 
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