Source: https://www.messe.de/en/privacy-policy/legal-notices.xhtml
Timestamp: 2019-04-20 21:22:06+00:00

Document:
As a rule, you can view all of Deutsche Messe's web pages without having to disclose personal information. However, from time to time we do need certain personal details, such as your name and address, so that we can optimize our service for you.
In these cases we will expressly draw your attention to this requirement and ask - where necessary - for your consent.
Our website uses so-called cookies. Cookies are small text files that are placed on your device and stored on your browser. Their purpose is to make our offer more user-friendly, more efficient, and more secure. We use temporary cookies that are automatically deleted when you shut down your browser (so-called “session cookies”) as well as permanent ("persistent") cookies.
You have the option to choose whether you want to allow the placing of cookies. You can adjust the settings of your browser accordingly. Your options are to accept all cookies, to be informed when cookies are placed, or to accept no cookies at all. If you opt for the third alternative, you may not be able to use our services to the full extent.
We use session cookies that are indispensable for the use of our website. These include cookies that enable us to recognise you when you visit our site for a single session. These session cookies help to make our site more secure, e.g. by ensuring safe operation of the shopping cart function and payment processes. The legal basis for this data processing is Art. 6 (1) sentence 1 letter f GDPR.
Hereinafter, we provide you with an overview of the cookies we use if we have obtained your respective consent upon access to our website (Art. 6 (1) sentence 1 letter a GDPR). These cookies are used for the purpose of analysing user behaviour and for marketing purposes. Respective opt-out options are included in each description.
To improve and design our website in a demand-oriented way, information regarding access to our website will be collected and stored with the help of technologies by econda GmbH. Moreover, such data will be used to set up user profiles in pseudonymised form. To this purpose, cookies may be used to facilitate the recognition of internet browsers. All IP addresses will be masked immediately upon receipt.
The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 letter a GDPR. The further evaluation of the collected data for a period of up to two years is based on Art. 6 (1) sentence 1 letter f GDPR.
Users of our website can object to this data collection and storage at any time with future effect by clicking here .
The objection only applies to the device and the browser on which the cookie was placed; you might have to repeat the opt-out procedure on all of your devices. If you delete the opt-out cookie, your access data will again be transferred to econda.
We use Google Analytics to analyse and constantly improve the use of our website. The resulting statistics help us to improve our offer and make it more attractive for our users. For exceptional cases where personal data is transferred to the U.S.A., Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 letter a GDPR. The further evaluation of the collected data with the help of Google Analytics for a period of up to 2 years is based on Art. 6 (1) sentence 1 letter f GDPR.
In addition to AdWords tracking, we also use Google Remarketing, a retargeting function that allows us to display interest-based advertisements beyond our own advertising space. With the help of this function, we can display our advertisements to you on other websites you visit based on the services / products you previously called up on our website. A “recognition” cookie stored on your browser allows Google to record your interest in certain products during your visit to our website and to display respective targeted advertisements on other websites you call up. According to Google, the data collected within the scope of remarketing will not be merged with any personal data about you stored by Google; in particular, remarketing data will be used in pseudonymised form.
We use this function for purposes of interest-based advertising and targeted promotion regarding our products. Google has accepted the provisions of the EU-US Privacy Shield. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 letter a GDPR. The further evaluation of the collected data for a period of up to two years is based on Art. 6 (1) sentence 1 letter f GDPR.
By implementing this tool, your browser will automatically establish a connection to a Google server. Please note that in this context data processings outside the European Union / the European Economic Area may occur. Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . We have no influence on how the data is handled and further used by Google. The legal basis for the processing of your data for a period of up to two years is Art. 6, para. 1 sentence 1 letter f GDPR.
We also use the retargeting service offered by Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, U.S.A. With the help of this function, we can display interest-based advertisements to the users of our website and on other websites using Outbrain. When calling up our website, a tracking pixel will be stored on your browser. When you visit other websites using the Outbrain function, the tracking pixel establishes a connection to your device and you will be shown personalised advertisements based on the websites you previously visited. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 letter a GDPR. The further evaluation of the collected data for a period of up to two years is based on Art. 6 (1) sentence 1 letter f GDPR.
We also use the remarketing service provided by Ligatus GmbH, Hohenstaufenring 30-32, D-50674 Köln, Germany. With the help of this function, we can display interest-based advertisements to the users of our website and on other websites using Ligatus. When calling up our website, a tracking pixel will be stored on your browser. When you visit other websites using the Ligatus function, the tracking pixel establishes a connection to your device and you will be shown personalised advertisements based on the websites you previously visited. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 letter a GDPR. The further evaluation of the collected data for a period of up to two years is based on Art. 6 (1) sentence 1 letter f GDPR.
By implementing this tool, your browser will automatically establish a connection with a server of rtbLab. We have no influence on the handling and further use of the data by rtbLab. The responsibility for compliance with data protection regulations lies with rtbLab.
Furthermore, we use the rtbLab tool to display personalised advertisements. For this purpose, a hashed ID is shared with rtbLab. In addition to this ID, further statistical data about your company may be transferred to rtbLab and used for advertising purposes (e.g. company size or industry). This coded information helps us to display advertisements that may be of special interest to you.
Our web pages contain a wealth of information about the Deutsche Messe Group, its activities and events as well as hosted events staged by other organizers. All content is carefully researched and regularly checked and updated. However, we make no warranty and accept no liability whatsoever that the information provided is accurate, correct, or up-to-date.
Some of Deutsche Messe's web pages contain links to external websites. Although we take all reasonable care to check these sites, we have no direct control over their content. No link to an external website constitutes a recommendation or endorsement of the content or material on that website. Accordingly, we accept no responsibility or liability whatsoever for the content of external websites to which our web pages contain links. Likewise, we accept no responsibility for the content of external web pages that contain hyperlinks to our web pages.
Text, layout, images, diagrams and functions on our websites are protected by intellectual-property law, including but not limited to copyright law and trademark law. No page or part thereof may be used, reproduced, altered or distributed, whether in electronic or hard-copy form, without the express permission of Deutsche Messe. Infringements will be prosecuted to the limits allowed under civil and criminal law.
Any photos taken or videos shot by us or our contractual partners may be used for reporting and advertising purposes in various publications (e.g. social networks, websites, press releases, brochures, printed materials). Using such photos and videos in this way is in the legitimate interests of Deutsche Messe AG and/or its exhibitors, as a way of informing the public and documenting our events. Moreover, Deutsche Messe AG has an explicit interest in preserving memorable moments, particularly with regard to photographing/filming groups of people taking part in on-site events of ours. The same applies to photos and videos in which one or more individuals are depicted “by chance”, and are as such not the primary or intended focus of the photo/video. Our conduct with regard to the use of such data is governed by the General Data Protection Regulation (GDPR), Art. 6, Section. 1 f). In accordance with Art. 9, Section 2 e, it is permitted to process images displaying traits classifiable as calling for protection of personal data, e.g. ethnic background, religion or health-related characteristic (e.g. eyeglasses).
If a photo or video is intended for use in advertising purposes beyond those stated above, then you will be asked for your permission in each individual case. The same applies for the creation of any portraits or close-ups with you as the subject.
If you wish to revoke permission to use a photo or video, then please write to datenschutz@messe.de or speak with a staff member at the entrance. The same applies if you wish to disallow us to use photos or videos for reporting purposes. Exercising your rights is contingent upon you being recognizable as yourself on/in the photo/video in question. Photos and/or videos for which you have granted permission may be used by Deutsche Messe AG until such time as you revoke permission to do so.
Photos/videos taken/recorded on the basis of legitimate interests (Art. 6, Section 1 f) will be stored in Deutsche Messe AG’s corporate archive for an unlimited period, for only in this way can we seamlessly document the company’s activities over time, also for purposes of preserving events of historical interest for posterity.
The party taking the photos or shooting the videos is not Deutsche Messe AG, but rather third-party photographers commissioned to do so on our behalf and transfer the photos/videos to us at the end of each trade fair. For further information on the photographers commissioned by Deutsche Messe AG, see www.messe.de/en/fotographs . Relevant information is also available at info counters in the entrance lobbies.
The party responsible for all further processing of photos taken and video footage shot is Deutsche Messe AG based in Hannover, Germany. Our Data Protection Officer can be reached at datenschutz@messe.de . For detailed information on data protection, including other disclosures required by law, visit https://www.messe.de/de/datenschutz .
Some of Deutsche Messe's web pages contain advertising banners and buttons. This advertising is delivered by external ad servers. The data collected in connection with this online advertising (e.g. ad impressions, ad clicks) is used exclusively for statistical purposes, for the purpose of generating reports for our advertising clients. Any advertising delivered to your computer may or may not contain cookies. Deutsche Messe has no influence on whether or not advertising cookies are sent.

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