Source: http://yachtausruester.de/gb/datenschutz/
Timestamp: 2019-04-18 20:54:45+00:00

Document:
We are pleased that you are interested in our company and our website. In the following, we would like to provide you with information on the processing of your personal data in connection with your visit to this website.
You will find further information about our company, details of authorised representatives and other contact details in our imprint.
Upon request, you can request confirmation from us as to whether personal data concerning you will be processed by us (right to information).
Which data of yours are processed by us? For what purposes? On what legal basis?
We process a wide variety of data that you transmit to us in connection with your visit to our website. In the following we present the individual processing operations to you clearly.
Each time you access our website, our system automatically collects data and information from the computer system of the accessing computer, i.e. your computer.
The temporary storage of the IP address by the system is necessary to enable delivery of the website to your computer. For this purpose, your IP address must remain stored for the duration of the session.
The data is stored in log files to ensure the functionality of the website. The data is also used to optimise the website and to guarantee the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this occurs when the respective session has ended.
If the data are stored in our log files, they will be deleted after seven days at the latest.
On our website you have the possibility to contact us via various contact forms in order to order a brochure, make a general enquiry, request access to a product configurator or make an appointment for a boat show.
In this context, the data will not be passed on to third parties. We will pass on your data to the nearest specialist dealer who will process your enquiry. The data will only be used for the processing of your inquiry.
The legal basis for the processing of the data is Art. 6 para. 1 lit. f DSGVO. If the purpose of the e-mail contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.
The processing of the personal data serves us for the treatment of your inquiry. These purposes also include our legitimate interest in data processing pursuant to Art. 6 Para. 1 lit. f DSGVO. In this context, we ensure that we only process the data you really require.
We store your data in our administration system. The data will be deleted as soon as they are no longer required for the purpose for which they were collected, no legal retention periods (10 years) are in conflict with them and they are no longer required for our interest. To this end, we carry out a regular review every 2 years.
You can subscribe to one of our newsletters via our website. You provide us with your name, first name, salutation and e-mail address so that we can address you personally. The registration takes place with us by means of a “double opt-in” procedure. For this purpose, we log the order of the newsletter, the dispatch of the confirmation e-mail and your reply to it. We use this data to send the newsletter with information about us and our products, but also to send information about technical conditions or information about changes to the newsletter offer.
We carry out statistical evaluations on the use of our newsletter, but only to the extent that we compile summary reports on which contents were of interest. The evaluations do not allow any conclusions to be drawn about you personally. These evaluations enable us to make the newsletter more relevant and exciting for you and to determine the success of our campaigns.
The legal basis for the processing of the data is Art. 6 para. 1 lit. f DSGVO in conjunction with § 7 UWG.
The processing of the personal data serves us for the administration, for the organization and the dispatch of our newsletter. These purposes also include our legitimate interest in data processing pursuant to Art. 6 Para. 1 lit. f DSGVO.
We store your data in our administration system. The data will be deleted as soon as you revoke your registration and there are no legal retention periods. You can unsubscribe at any time, you will find a link to this in every e-mail.
The legal basis for the processing of the data is Art. 6 para. 1 lit. f DSGVO.
We process these data for the purpose of an economic operation of this website. This purpose also includes our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f DSGVO.
How can GA be used legally compliant?
Heading: How do I integrate Google/Universal Analytics legally?
The software Google Analytics is an offer of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). All data is transferred to Google servers in the USA (generally) for processing and stored there.
Google has signed the Privacy Shield Agreement (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI).
We have set Google Analytics so that the IP addresses are not stored completely, but the last byte of the IP address is masked. This makes the IP address anonymous and there is no way to identify you.
The collection of this information allows us and other Google advertising services customers to display ads that may be of interest to you.
The stored data is used by Google, among other things, to evaluate the usage behaviour on our website and to prepare reports about it.
The use of these services is possible for us on the one hand through direct integration and through use of the “Google Tag Manager”.
The processing of your personal data enables us to analyse your surfing behaviour. By evaluating the data collected, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve the economic operation of our website and its user-friendliness, but also serves to design advertising oriented towards target groups. Our legitimate interest in the processing of data in accordance with Art. 6 Para. 1 lit. f DSGVO also lies in these purposes. By anonymizing the IP address, your interest in the protection of your personal data is sufficiently taken into account.
We have designed Google’s services to delete data after 26 months because we no longer need it for analysis and processing purposes.
You can restrict or prevent the processing of the above data. Google provides a browser plug-in for this purpose: http://tools.google.com/dlpage/gaoptout?hl=de.
“Manage information Google uses to display advertisements“ – http://www.google.de/settings/ads.
For the representation of maps we use the map service “Google Maps”.
Fonts of the provider „fonts.com” Monotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg. With each call of our Website step data are loaded by this offerer, so that our Website can look according to our conceptions. This embedding is also necessary for the accounting of the license fees for the respective font by us. Further information on data use, the responsibility of „fonts.com” and setting options can be found in the data protection information (https://www.monotype.com/legal/privacy-policy).
Services of the provider „JWPlayer” LongTail Ad Solutions, Inc., d/b/a JW Player, 2 Park Avenue, 10th Floor, New York, NY 10016, USA. Our website uses the JWPlayer video player. If you access our website and a video is played with this video player, your browser transmits information about it to the manufacturer. We do not use any other tracking in the videos via JWPlayer. Further information on data use, the responsibility of „JWPlayer” and setting options can be found in the data protection information (https://www.jwplayer.com/privacy-updated/).
In addition to the service providers expressly mentioned here, others may also be used which we require for the provision of the website or individual contents. This may result in personal data being transmitted to them. As a matter of principle, we ensure that we only use service providers who can guarantee an adequate level of data protection after careful examination.

References: Art. 6
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 § 7
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