Source: https://www.inspirationgroup.de/datenschutzerklaerung/
Timestamp: 2020-06-01 16:30:11+00:00

Document:
Datenschutzerklärung – Inspiration Group
Inspiration GI GmbH und INS Management GI GmbH
Tel. +49 (0)30 69 81 93 98
Fax +49 30 698 19 398-11
info@inspirationgroup.de
datenschutz@inspirationgroup.de
Wir verarbeiten personenbezogene Daten, die wir im Rahmen der Nutzung unserer Webseite und ggf. unserer Geschäftsbeziehung von Ihnen erhalten. Bei der rein informatorischen Nutzung der Webseite, also wenn Sie sich nicht registrieren oder uns anderweitig Informationen übermitteln, erheben wir nur die personenbezogenen Daten, die Ihr Browser an unseren Server übermittelt.
Wenn Sie unsere Webseite aufrufen, erheben wir die folgenden Zugriffsdaten, die für uns technisch erforderlich sind, um Ihnen unsere Webseite anzuzeigen und die Stabilität und Sicherheit zu gewährleisten. Zu den Zugriffsdaten gehören die IP-Adresse, Datum und Uhrzeit der Anfrage, Zeitzonendifferenz zur Greenwich Mean Time (GMT), Inhalt der Anforderung (d.h. Name der konkret abgerufenen Webseite), Zugriffsstatus/HTTP-Statuscode, jeweils übertragene Datenmenge, Referrer URL (zuvor besuchte Seite), Betriebssystem und dessen Oberfläche, Sprache und Version sowie Typ der Browsersoftware, Meldung über erfolgreichen Abruf.
Soweit Sie uns eine Einwilligung zur Verarbeitung von personenbezogenen Daten für bestimmte Zwecke, insbesondere zur Kontaktaufnahme (z. B. über unser Kontaktformular für Immobilienanfragen bzw. per E-Mail zur Bearbeitung und Abwicklung der Anfrage, Versand von Newslettern, Werbeansprache per Telefon, E-Mail, SMS etc.) erteilt haben, ist die Rechtmäßigkeit dieser Verarbeitung auf Basis Ihrer Einwilligung gegeben. Eine erteilte Einwilligung kann jederzeit widerrufen werden. Bitte beachten Sie, dass der Widerruf erst für die Zukunft wirkt. Verarbeitungen, die vor dem Widerruf erfolgt sind, sind davon nicht betroffen.
Art. 6 Abs. 1a DS-GVO
Durchführung vorvertraglicher
Maßnahmen auf Anfrage der
Person, Art. 6 Abs. 1b DS-GVO
zur Wahrung berechtigter
Interessen, Art. 6 Abs. 1f DS-GVO
Eine Weitergabe von Daten an Dritte erfolgt nur im Rahmen der gesetzlichen Vorgaben. Wir geben die Daten der Nutzer an Dritte nur dann weiter, wenn dies z.B. auf Grundlage des Art. 6 Abs. 1 lit. b) DS-GVO für Vertragszwecke erforderlich ist oder auf Grundlage berechtigter Interessen gem. Art. 6 Abs. 1 lit. f. DS-GVO an einem wirtschaftlichen und effektiven Betrieb unseres Geschäftsbetriebes oder Sie in die Datenübermittlung eingewilligt haben. Bei der rein informatorischen Nutzung der Webseite geben wir grundsätzlich keine Daten an Dritte weiter. Im Rahmen der Anfrage zu Immobilien geben wir Ihre Daten bei Kaufinteresse an den Makler YS Real Estate GmbH, Friedrichstr. 90, 10117 Berlin und bei Mietinteresse an die Hausverwaltung B-Home Hausverwaltung GmbH, Mehringdamm 33, 10961 Berlin weiter
6. Werden Daten in ein Drittland oder an eine internationale Organisation übermittelt?
Die zur Verfügung gestellten Daten werden innerhalb der Europäischen Union sowie in den USA und Israel verarbeitet. Für Israel liegt ein Angemessenheitsbeschluss der Kommission vor, d.h. Israel gilt in Bezug auf die Verarbeitung personenbezogener Daten als sicheres Drittland. Beachten Sie bitte, dass wir mit Empfängern Ihrer Daten für Staaten ohne Angemessenheitsbeschluss der Kommission nach Artikel 45 DS-GVO, wie dies bei den USA der Fall ist, entweder sicherstellen, dass diese nach dem EU-US-Privacy-Shield zertifiziert sind (wie z.B. Google) oder mit diesen Empfängern EU-Standarddatenschutzklauseln vereinbart haben. Dies vor dem Hintergrund, um Ihre Daten zu schützen und um ein angemessenes Schutzniveau für Ihre personenbezogenen Daten zu erreichen. Sie haben die Möglichkeit, die EU-Standarddatenschutzklauseln in Kopie zu erhalten oder einzusehen. Bitte wenden Sie sich bei Bedarf an uns über die oben unter Punkt 1 angegebenen Kontaktdaten.
widerspruch@inspirationgroup.biz
Wir versenden unseren Newsletter mit werblichen Informationen (nachfolgend „Newsletter“) nur auf Basis der Einwilligung der Empfänger oder aufgrund einer gesetzlichen Erlaubnis.
Double-Opt-In: Die Anmeldung zu unserem Newsletter erfolgt im sogenannten Double-Opt-In-Verfahren. D.h. nach Anmeldung zum Newsletter senden wir Ihnen eine E-Mail, in der wir Sie um die Bestätigung Ihrer Anmeldung bitten. Diese Bestätigung dient dazu sicherzustellen, dass sich bei unserem Newsletter nur Personen anmelden, die auch tatsächlich Zugriff auf die angegebene E-Mail-Adresse haben. Die Anmeldungen zum Newsletter protokollieren wir, um den Anmeldeprozess entsprechend den rechtlichen Anforderungen nachweisen zu können. Hierzu gehört die Speicherung des Anmelde- und des Bestätigungszeitpunkts, als auch der IP-Adresse. Ebenso werden die Änderungen Ihrer bei dem Versanddienstleister gespeicherten Daten protokolliert.
Für den Versand von Newslettern verwenden wir Services von ZOHO CORPORATION B.V. mit Sitz in Churchilllaan 11 (17e Verdieping) 3527 GV UTRECHT, Niederlande (nachfolgend: „ZOHO“). Die Daten werden auf Servern in der EU gespeichert. Den Konzerngesellschaften von ZOHO in Indien wird in begrenztem Umfang Zugang zu Daten ermöglicht, um Fehler in den Anwendungen zu identifizieren und zu beheben. Die Übertragung von Daten an indische Unternehmen erfolgt aufgrund einer konzerninternen Vereinbarung auf der Grundlage der EU-Standardvertragsklauseln. ZOHO nutzt die Daten in pseudonymer Form, d.h. ohne nachvollziehbare Zuordnung zu einem Nutzer, zur Optimierung der eigenen Services. ZOHO nutzt die Daten unserer Newsletterempfänger jedoch nicht, um diese selbst anzuschreiben oder an Dritte weiterzugeben.
Um sich nur für den Newsletter anzumelden, reicht es aus, wenn Sie Ihre E-Mailadresse angeben. Optional bitten wir Sie einen Namen, zwecks persönlicher Ansprache im Newsletters anzugeben.
Die Newsletter enthalten einen sog. Web-Beacon, d.h. eine pixelgroße Datei, die beim Öffnen des Newsletters von dem Server des Versanddienstleisters abgerufen wird. Im Rahmen dieses Abrufs werden zunächst technische Informationen, wie Informationen zum Browser und Ihrem System, als auch Ihre IP-Adresse und Zeitpunkt des Abrufs erhoben. Diese Informationen werden zur technischen Verbesserung der Services anhand der technischen Daten oder der Zielgruppen und ihres Leseverhaltens anhand derer Abruforte (die mit Hilfe der IP-Adresse bestimmbar sind) oder der Zugriffszeiten genutzt. Zu den statistischen Erhebungen gehört ebenfalls die Feststellung, ob die Newsletter geöffnet werden, wann sie geöffnet werden und welche Links geklickt werden. Diese Informationen können aus technischen Gründen zwar den einzelnen Newsletterempfängern zugeordnet werden. Es ist jedoch weder unser Bestreben, noch das von ZOHO, einzelne Nutzer zu beobachten. Die Auswertungen dienen vielmehr dazu, die Lesegewohnheiten unserer Nutzer zu erkennen und unsere Inhalte darauf anzupassen.
Der Versand des Newsletters und die Erfolgsmessung erfolgen auf Grundlage einer datenschutzrechtlichen Einwilligung der Empfänger gem. Art. 6 Abs. 1a, Art. 7 DSGVO und auf Grundlage der wettbewerbsrechtlichen Einwilligung nach § 7 Abs. 2 Nr. 3 UWG bzw. auf Grundlage der gesetzlichen Erlaubnis gem. § 7 Abs. 3 UWG.
Die Protokollierung der Anmeldung erfolgt auf Grundlage unserer berechtigten Interessen gem. Art. 6 Abs. 1f DS-GVO und dient dem Nachweis der Einwilligung in den Empfang des Newsletters.
Falls Sie nicht möchten, dass Cookies auf ihrem Rechner gespeichert werden, können Sie die entsprechende Option in den Systemeinstellungen ihres Browsers deaktivieren. Gespeicherte Cookies können in den Systemeinstellungen des Browsers gelöscht werden. Bitte beacxhten Sie, dass die Deaktivierung von Cookies zu Funktionseinschränkungen dieser Webseite führen kann.
Sie können dem Einsatz von Cookies, die dem Website-Tracking und Werbezwecken dienen, über die Netzwerkwerbeinitiative Netzwerkwerbeinitiative http://optout.networkadvertising.org/ oder die amerikanische Webseite http://www.aboutads.info/choices oder die europäische Webseite http://www.youronlinechoices.com/uk/your-ad-choices/widersprechen.
13. AdWords Remarketing-Services von Google
Wir nutzen auf Grundlage unserer berechtigten Interessen, d.h. unserem Interesse an der Analyse und Optimierung unserer Webseite im Sinne des Art. 6 Abs. 1f DSGVO die Remarketing-Services (kurz „Google Remarketing-Services”) der Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).
Von Remarketing spricht man, insofern einem Nutzer Anzeigen für Produkte oder sonstige Services angezeigt werden, für die er sich auf anderen Webseiten interessiert hat. Nutzern werden dann idealerweise nur Anzeigen präsentiert, die ihren potentiellen Interessen entsprechen. Die Google Remarketing-Services erlauben es uns, dies technisch umzusetzen und Werbeanzeigen für unsere Webseite bzw. Produkte und Dienstleistungen auf anderen Webseiten gezielter anzuzeigen.
Weitere Informationen zur Nutzung von Daten durch Google, erhalten Sie auf https://www.google.com, die Datenschutzerklärung von Google ist unter https://www.google.com/policies/privacy abrufbar.
14. Weitere Services
Wir setzen auf unserer Webseite im Rahmen unserer berechtigten Interessen im Sinne des Art. 6 Abs. 1f DSGVO, d.h. unserem Interesse an einem optimalen Webauftritt, Serviceangebote von Drittanbietern ein. Hierbei wird diesen Drittanbietern die IP-Adresse der Nutzer übermittelt. Die IP-Adresse ist technisch erforderlich, damit die Inhalte angezeigt werden können. Drittanbieter können sogenannte Web-Pixel (unsichtbare Grafiken, auch als „Web Beacons“ bezeichnet) für Auswertungs- oder Marketingzwecke verwenden. Durch die Web-Pixel können Informationen, wie der Besucherverkehr der verwendenden Webseite, ausgewertet werden. Die Drittanbieter können in Cookies auf dem Gerät der Nutzer Informationen speichern.
In the following we inform you about the processing of your personal data by us and the claims and rights to which you are entitled according to the data protection regulations.
This Privacy Policy explains to you the nature, scope and purpose of the processing of personal data within our website (hereinafter collectively referred to as the „Website“). The data protection declaration applies regardless of the domains, systems and devices used (e.g. desktop, mobile, etc.).
Personal data is all data that can be related to you personally, e.g. B name, address, e-mail addresses, user behaviour. Which data is processed in detail and how it is used depends to a large extent on the services used.
1. WHO IS RESPONSIBLE FOR THE DATA PROCESSING AND TO WHOM CAN I REFER? TURN AROUND?
Tel. +49 (0)30 2096 6903-0
You can reach our company data protection officer at:
We process personal data which we receive from you in the context of the use of our website and, if applicable, our business relationship. When using the website for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server.
When you access our website, we collect the following access data, which is technically necessary for us to display our website to you and to ensure stability and security. The access data includes the IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (i.e. name of the specifically accessed website), access status/HTTP status code, amount of data transferred, referrer URL (previously visited page), operating system and its interface, language and version as well as type of browser software, notification of successful retrieval.
We will also receive your personal data if you contact us via contact form or e-mail. Personal data are here e.g. name, address, e-mail, telephone number (hereinafter referred to as „contact data“).
We process personal data in accordance with the provisions of the European Data Protection Basic Regulation (DS-GVO) and the Federal Data Protection Act (BDSG) for the following purposes and on the basis of the following legal bases:
If you have given us permission to process personal data for certain purposes, in particular to contact you (e.g. via our contact form for real estate enquiries or by e-mail to process and process the enquiry, send newsletters, address advertising by telephone, e-mail, SMS etc.), the legality of this processing is given on the basis of your consent. A given consent can be revoked at any time. Please note that the revocation will only take effect in the future. Processing that took place before the revocation is not affected by this.
Art. 6 para. 1a DS-GVO
When contacting us (via contact form or e-mail), your details will be processed not only with any consent given for the processing of the contact request and its processing, but also on the basis of the implementation of pre-contractual measures, Art. 6 Para. 1b DS-GVO.
Implementation of precontractual measures at the request of the
person, Art. 6 para. 1b DS-GVO
We process your access data (see above under point 2 listed data) to protect legitimate interests of us or third parties. In particular, we pursue the following legitimate interests:
– Guarantee of IT security, in particular the security of the website;
– Advertising or market and opinion research, insofar as they have not objected to the use of your data;
– Assertion of legal claims and defence in legal disputes;
As part of the balancing of
interests to safeguard legitimate
interests, Art. 6 para. 1f DS-GVO
Within the company, those departments that need your data to fulfil our contractual and legal obligations will have access to it.
Also contract processors used by us (Art. 28 DS-GVO) may receive data for the above-mentioned purposes. These are companies in the categories IT Services, Logistics, Printing Services, Telecommunications, Consulting and Consulting as well as Sales and Marketing. Where we use contract processors to provide our services, we take appropriate legal precautions and take appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 Para. 1 lit. b) DS-GVO or on the basis of legitimate interests pursuant to Art. 6 Para. 1 lit. f) DS-GVO. DS-GVO in an economic and effective operation of our business or you have consented to the data transfer. When using the website for purely informational purposes, we do not pass on any data to third parties. In the context of the inquiry to real estates we pass on your data with purchase interest to the broker YS Real Estate GmbH, Friedrichstr. 90, 10117 Berlin and with rent interest to the property management B-Home Hausverwaltung GmbH, Mehringdamm 33, 10961 Berlin.
For security reasons (e.g. to investigate abuse or fraud), log file information is stored for a maximum of 4 weeks and then deleted (see point 2 above). Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
If necessary, we process and store your personal data for the duration of our business relationship, which includes, for example, the initiation and processing of a contract via contact form or e-mail.
In addition, we are subject to various storage and documentation obligations, including those arising from the German Commercial Code (HGB) and the Fiscal Code (AO). The time limits for storage and documentation specified there are between two and ten years.
Finally, the storage period is also assessed according to the statutory limitation periods, which, for example, according to §§ 195 et seq. of the German Civil Code (BGB) can generally be 3 years, but in certain cases also up to thirty years, whereby the regular limitation period is three years.
6. WHEN DATA ARE TRANSFERRED TO A THIRD COUNTRY OR TO AN INTERNATIONAL ORGANISATION TRANSMITTED?
The data provided will be processed within the European Union as well as in the USA and Israel. Israel is covered by a Commission adequacy decision, i.e. Israel is considered a secure third country with regard to the processing of personal data. Please note that by providing recipients of your data to states without a Commission adequacy decision under Article 45 DS Block Exemption Regulation, as is the case with the US, we either ensure that they are certified under the EU-US Privacy Shield (such as Google) or have agreed EU standard privacy clauses with those recipients. This is in order to protect your data and to achieve an adequate level of protection for your personal data. You have the possibility to obtain or view copies of the EU standard data protection clauses. If required, please contact us using the contact details given under point 1 above.
the right of access pursuant to Art. 15 DS-GVO,
the right to rectification pursuant to Art. 16 DS-GVO,
the right to cancellation pursuant to Art. 17 DS-GVO,
the right to restrict the processing pursuant to Art. 18 DS-GVO, and
the right to data transferability under Art. 20 DS-GVO.
Furthermore, you can revoke your consent, in principle with effect for the future.
In addition, there is a right of appeal to a data protection supervisory authority (Art. 77 DS-GVO in conjunction with § 19 BDSG).
In addition, we would like to draw your attention to your right of objection pursuant to Art. 21 DS-GVO:
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data carried out on the basis of Article 6 paragraph 1 letter e DSGVO (data processing in the public interest) and Article 6 paragraph 1 letter f of the Basic Data Protection Regulation (data processing on the basis of a weighing of interests); this also applies to profiling based on this provision within the meaning of Article 4 No. 4 DS-GVO, which we use for questionnaire evaluation or for advertising purposes.
In individual cases we process your personal data in order to operate direct advertising. You have the right at any time to object to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling in so far as it is connected with such direct advertising. If you object to the processing for purposes of direct marketing, we will no longer process your personal data for these purposes.
The objection can be made without form and there are no costs other than the transmission costs according to the basic tariffs.
If possible, the objection shall be addressed to:
8. TO WHAT EXTENT IS THERE AUTOMATED DECISION-MAKING IN INDIVIDUAL CASES, INCLUDING PROFILING?
In the context of accessing our website or contacting us by form or e-mail, we do not use fully automated automatic decision making in accordance with Article 22 DS-GVO. Should we use these procedures in individual cases, we will inform you of this separately if this is required by law. We do not process your data automatically with the aim of evaluating certain personal aspects (profiling).
As part of our website, you must provide the personal data that is technically or for IT security reasons necessary for the use of our website. If you do not provide the aforementioned data, you cannot use our website.
When contacting us by form or e-mail, you only have to provide the personal data necessary to process your request. Otherwise we will not be able to process your request.
With the following information we inform you about our newsletter as well as the registration, dispatch and evaluation procedure and inform you about your rights of objection. If you subscribe to our newsletter, you agree to receive the newsletter and the described procedures.
We send our newsletter with advertising information (hereinafter referred to as „newsletter“) only on the basis of the consent of the recipient or on the basis of legal permission.
Double-Opt-In: The registration to our newsletter takes place in the so-called Double-Opt-In procedure. I.e. after registering for the newsletter, we will send you an e-mail asking you to confirm your registration. This confirmation serves to ensure that only persons who actually have access to the e-mail address provided register for our newsletter. We log the registrations for the newsletter in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.
We use the services of ZOHO CORPORATION B.V. based in Churchilllaan 11 (17e Verdieping) 3527 GV UTRECHT, Netherlands (hereinafter: „ZOHO“) to send out newsletters. The data is stored on servers in the EU. ZOHO Group companies in India have limited access to data to identify and correct application errors. The transfer of data to Indian companies is based on an intra-group agreement based on the EU standard contractual clauses. ZOHO uses the data in pseudonymous form, i.e. without traceable assignment to a user, to optimize its own services. However, ZOHO does not use the data of our newsletter recipients to write to them or pass them on to third parties.
To subscribe to the newsletter only, it is sufficient to enter your e-mail address. Optionally we ask you to enter a name in the newsletter in order to address you personally.
The newsletters contain a so-called web beacon, i.e. a file the size of a pixel, which is called up by the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor ZOHO’s aim to observe individual users. Rather, the evaluations serve to recognise the reading habits of our users and to adapt our content accordingly.
The dispatch of the newsletter and the performance measurement are carried out on the basis of the recipient’s consent under data protection law pursuant to Art. 6 para. 1a, Art. 7 DSGVO and on the basis of the consent under competition law pursuant to § 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG.
The registration is recorded on the basis of our legitimate interests pursuant to Art. 6 Para. 1f DS-GVO and serves as proof of consent to receive the newsletter.
You can unsubscribe from our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and canceled their subscription, their personal data will be deleted.
Cookies are pieces of information that are transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. Cookies are small files or other types of information storage. Cookies serve the security or are necessary for the operation of our website (e.g. for the optimal display of the website on different terminals) or to save your decision when confirming our cookie banner.
We use „session cookies“, which are only stored for the duration of the current visit to our website and partly enable the use of our website in the first place. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. Session cookies are deleted at the latest when you have finished using our website and close your browser.
We will inform you about the use of cookies in the context of website tracking in the following sections.
If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser. Please be aware that disabling cookies may limit the functionality of this website.
You may use cookies for website tracking and advertising purposes via the Network Advertising Initiative http://optout.networkadvertising.org/ or the American http://www.aboutads.info/choices website or the European http://www.youronlinechoices.com/uk/your-ad-choices/widersprechen website.
On the basis of our legitimate interests, i.e. our interest in the analysis and optimisation of our website, we use the web analysis service Google Analytics from Google Inc. („Google“). The web analysis service Google Analytics uses cookies. The information generated by this cookie about your use of our website will generally be transmitted to and stored by Google on servers in the United States.
Google is certified under the EU-US Privacy Shield Agreement, which guarantees compliance with European privacy laws (https://www.privacyshield.gov).
Google will use this information on our behalf for the purpose of evaluating the use of our website by our users, compiling reports on activity on the website and providing other services to us relating to the use of this website. Pseudonymous usage profiles can be created from the processed data.
We use Google Analytics with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, or may refuse the collection, transmission to and processing by Google of the information generated by the cookie by selecting the appropriate settings on their browser, by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
We use Google Analytics Remarketing to display ads placed by us on Google or its partners only to users who have shown an interest in our website or who have specific products or services (e.g. B. Interests in specific topics on our website) that we transmit to Google (so-called „remarketing“). With the help of remarketing, we want to ensure that our advertisements correspond to the interests of the users and do not appear annoying.
Further information on data processing by Google, setting and objection options can be found on the Google website at https://www.google.de
On the basis of our legitimate interests, i.e. our interest in the analysis and optimisation of our website within the meaning of Art. 6 Para. 1f DSGVO, we use the remarketing services („Google Remarketing Services“) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“).
Remarketing is when a user is shown ads for products or other services that he or she is interested in on other websites. Users are then ideally only presented with ads that match their potential interests. The Google Remarketing Services allow us to technically implement this and to more specifically display advertisements for our website and/or products and services on other websites.
For this purpose, Google program code is executed when calling up our or other websites on which Google Remarketing services are active and so-called „web beacons“ (invisible graphics) are integrated into the website. In addition, individual cookies are set on the user’s device. These cookies record which web pages the user has opened, what content he is interested in and what ads he has clicked on. In addition, technical information about the browser and operating system, referring websites, visit times and other information on the use of the website are stored. The IP address of the user is also recorded. Within the framework of Google Analytics, however, the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted completely to a Google server in the USA and shortened there. Google may also combine the above data with data from other sources. If the user subsequently visits other websites, advertisements tailored to his or her interests will be displayed.
User data is processed pseudonymously within the framework of Google Remarketing Services. This means that Google does not process personal data such as user names or e-mail addresses, but only cookie-related data within pseudonymous user profiles. In this respect, from Google’s point of view, the data is not administered and displayed for a specifically identified person, but only for the device on which the respective cookies are stored. If a user has expressly permitted Google to process the data without using a pseudonym, the above shall not apply. The collected data will then be transmitted to Google and stored on Google servers in the USA.
We use the online advertising program „Google AdWords“ for remarketing. For every AdWords customer of Google, including us, a dedicated „conversion cookie“ is set for the user. The information collected with the help of this cookie is used to generate conversion statistics for us as AdWords customers. This tells us the total number of users who clicked on our ads and were redirected to our page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Further information on the use of data by Google can be found at https://www.google.com, Google’s privacy policy can be found at https://www.google.com/policies/privacy .
If you wish to object to the interest-related advertising by Google, you can use the opt-out options provided by Google: http://www.google.com/ads/preferences.
14. FURTHER Services
We use the services of third parties on our website within the framework of our legitimate interests within the meaning of Art. 6 Para. 1f DSGVO, i.e. our interest in an optimal website. The IP address of the user is transmitted to these third parties. The IP address is technically necessary so that the contents can be displayed. Third-party providers may use so-called web pixels (invisible graphics, also known as „web beacons“) for evaluation or marketing purposes. The web pixels can be used to evaluate information such as visitor traffic to the website using them. Third parties may store information in cookies on the user’s device.
External fonts from Google, LLC, https://www.google.com/fonts („Google Fonts“). The integration of the Google Fonts takes place by a server call with Google (usually in the USA). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps maps of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
YouTube videos from third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
© 2020 INSPIRATION GROUP

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