Source: https://shop.ebike-mtb.com/pages/privacy-policy
Timestamp: 2019-04-26 07:52:37+00:00

Document:
Inventory data (e.g. names, addresses)..
„Personal data“ refers to all information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"); a natural person is regarded as identifiable, if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online ID (e.g. cookies) or with one or several special features reflecting the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
„Processing“ means any operation carried out with or without the aid of automated procedures or any such series of operations in connection with personal data. The term is broad and covers virtually every aspect of dealing with data.
„Pseudonymisation“ means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or an identifiable natural person.
„Responsible party“ refers to the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.
An „Order processor“ is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible party.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data risks. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly pre-setting’s (Art. 25 GDPR).
If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit the data to them or otherwise grant them access to the data, this shall only take place on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 para. 1 lit. b GDPR is required for contract fulfilment), your consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. In particular, the objection may be lodged against processing for direct marketing purposes.
Cookies are small files that are stored on the user's computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his/her visit to an online offering. Temporary cookies, "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his/her browser. For example, the content of a shopping cart in an online shop or a login Status can be stored in a cookie of this nature. Cookies are referred to as "permanent" or "persistent" if they remain saved even after the browser is closed. For example, the login status can be saved if users visit it after several days have passed. Likewise, the interests of users may be stored in a cookie of this nature and used for range measurements or marketing purposes. Third-party cookies" are cookies that are offered by providers other than the responsible person who operates the online offer (otherwise, if the only cookies are run by the responsible person, they are referred to as "first-party cookies").
In particular, pursuant to legal requirements in Germany, storage lasts for 10 years pursuant to Section 147 para. 1 AO, 257 para. 1 No. 1 and 4, para. 4 HGB (commercial law) (books, records, management reports, accounting records, trading books, documents relevant for taxation, etc.) and 6 years in accordance with Section 257 Para. 1 No. 2 and 3 para. 4 HGB (commercial letters).
In particular, pursuant to legal requirements in Austria, storage lasts for 7 years in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with properties and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used..
We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providing our contractual services. The bases of processing are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, namely, tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the tasks specified in these processing activities.
In this regard, we disclose or transmit data to tax authorities, consultants, such as tax consultants or auditors, as well as other fees offices and payment service providers.
In order to operate our business economically, to be able to recognise market tendencies, wishes of the contracting parties and users, we analyse the data available to us to business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research. We can include the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase the user-friendliness, the optimisation of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.
When contacting us (e.g. by contact form, email, telephone or via social media), the user's details for the processing of the contact enquiry and its handling according to the terms and conditions of this agreement are processed. Art. 6 para. 1 lit. b) GDPR processed. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable ticket system.
We use the CRM system "Reamaze", from Lantirn, Inc. 920 Saratoga Ave, Suite 213, San Jose, CA 95129, USA, in order to process user inquiries faster and more efficiently (legitimate interest according to Art. 6 para. 1 lit. f) GDPR). There is an order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR. Requests to our public e-mail addresses are processed with Reamaze.
Lantirn Inc. is certified under the Privacy Shield Agreement and thus offers an additional guarantee of compliance with European data protection law.
Lantirn uses the user data only for technical processing of the enquiries and does not pass them on to third parties. The use of Reamaze requires at least a valid e-mail address. Pseudonymous use is possible. During the processing of service requests, it may be necessary to collect further data (name, address). The use of Reamaze is optional and serves to improve and accelerate our customer and user service.
If users do not agree to the collection and storage of data on Reamaze's external system, we offer alternative ways of contacting us via e-mail at no-reamaze@41publishing.shop, phone or mail.
The following is to inform you about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation, as well as your right to appeal. By subscribing to our newsletter, you agree to receive the newsletter and to the described procedures.
Newsletter content: WirNewsletter content: we send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") only with the express consent of the recipient or with legal permission. If registration for the newsletter involves a concrete description of its content, then this description is the basis on which the user agrees to receive the newsletter. In addition, our newsletters contain information about our services and us.
Double opt-in and registration records: subscription to our newsletter takes place using a process known as double opt-in; this means that upon registration, you will receive an email requesting you to confirm the subscription. The confirmation is required to ensure that no one else subscribes using your email address. A record of subscriptions to the newsletter is kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscription and confirmation as well as the relevant IP address. Any changes to the data registered with MailChimp will also be recorded.
Subscription details: to subscribe to the newsletter, we simply require your e-mail address. Optionally, we ask you to enter a name for the newsletter, so that we can address you personally.
The newsletters are dispatched and their performance measured on the basis of the recipients' consent in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Art. 7 para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. GDPR in conjunction with Art. 7 para. 3 UWG (Law against unfair competition).
The registration procedure is recorded based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We strive toward a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users and also allows us to provide proof of consent.
Cancellation/revocation: you can cancel your subscription to our newsletter at any time, i.e. revoke your consent. There is an "unsubscribe" link at the end of each newsletter. We store the e-mail addresses that have been unsubscribed for up to three years in our legitimate interests before we delete them to be able to prove previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual application for deletion is possible at any time, provided that the former existence of consent is confirmed simultaneously.
ConvertKit is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection standards. The mailing service provider is assigned on the basis of our legitimate interests in accordance with. Art. 6 para. 1 (f) GDPR and an Order Processing Agreement in accordance with Art. 28 para. 3 p. 1 GDPR.
The mailing service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve their own services, e.g. for the technical optimisation of shipping and the presentation of newsletters or for statistical purposes. However, the service does not use the recipient data of our newsletter to approach recipients directly nor do they pass the information on to third parties.
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the server when opening the newsletter from our server or that of our e-mail delivery service provider. During the download, technical information such as your browser and operating system, as well as your IP address and the time of the download, are collected.
This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behaviour, their download locations (identifiable through IP addresses) or download times. Statistical data collection also includes an analysis of when the newsletters are opened and which links are clicked upon. Although this information technically allows the tracking of individual newsletter recipients, we are not interested in watching the behaviour of individual users. Data analysis is used to recognise patterns in the reading behaviour of users, and to adapt contents accordingly or send different content according to the interests of our users.
In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, metadata and communication data of customers, potential customers and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (Fulfilment of order processing agreement).
The cloud infrastructure of our website is operated by Amazon Web Services, Inc. (Part of Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA) and managed by Palely (4729 E. Sunrise Dr. Suite 435, Tucson, Arizona 85718, USA). The server is located in Frankfurt am Main, Germany. Both Amazon and Pagely are certified under the Privacy Shield Agreement and thus offer a guarantee to comply with European data protection law. (Amazon certificate, Pagely certificate). Detailed information on the processed data and the subject of data protection can be found in Amazon's and Pagely's data protection declarations.
The hosting providers are implemented on the basis of our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. There is one respective order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR.
We or our hosting service provider collects data on the basis of our legitimate interests as defined in Art. 6 para. 1 lit. f. of the GDPR regarding each access to the server on which this service is located (known as server log files). Access data includes the name of the requested website, file, date and time of access, amount of data transferred, notification of successful retrieval, browser type along with version, the operating system of the user, referrer URL (previously visited), IP address, and the requesting provider.
The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimisation of our online services in accordance with Art. 6 para. 1 lit. f. GDPR.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.
Based on our legitimate interests (i.e. interest in the analysis, optimisation, and economical operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
We use the AdSense service, which is used to display ads on our website and of which their insertion or other use we receive payment. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user's data is pseudonymised.
We use AdSense with personalised ads. Google uses the websites visited by users or the apps used and the user profiles created in this way to draw conclusions about their interests. Advertisers use this information to align their campaigns with these interests, which is beneficial for users and advertisers alike. For Google, ads are personalised when collected or known information determines or affects ad selection. These include past searches, activities, site visits, use of apps, demographic and location information, and more. Specifically, this includes demographic targeting, targeting on interest categories, remarketing, and targeting on customer match lists and target group lists uploaded to DoubleClick Bid Manager or Campaign Manager.
We use the online marketing process Google "AdWords" to place ads on the Google Advertising Network (e.g., in search results, videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to display ads for and within our online offer more specifically in order to only present ads that potentially correspond to the users interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as "re-marketing". For these purposes, when the user accesses our and other websites on which Google marketing services are active, Google directly executes a Google code and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. These store a unique cookie or comparable technology on the user's device. This file keeps a record of which websites the user visited, which contents he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and further information about the use of the online offer.
We also receive an individual "conversion cookie". The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not obtain any information that can be used to identify users personally.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the names or email addresses of users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA.
Due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online offer.
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have certain traits (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. The Facebook pixel also helps us understand the effectiveness of Facebook ads for statistical and marketing research purposes by showing and evaluating whether users are directed to our site after they have clicked a Facebook ad (so-called "conversion").
Facebook processes the data in accordance with Facebook's Data Usage Policy. Accordingly, general information about the display of Facebook ads is in the Facebook data usage policy. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook.
You can object to the collection and use of your data with Facebook pixels for Facebook ads. To set what types of ads you see within Facebook, you can view the page set up by Facebook and follow the instructions for the settings of usage-based advertising there. The settings apply across platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Within the framework of our online offers, we use so-called social plugins ("plugins") provided by the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), 1 lit. f. GDPR) we include content or service offerings of third parties so that we can incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always presupposes that the third-party providers of this content can see the IP address of users, since without the IP address they would not be able to send the content to the users' browsers. The IP address is therefore necessary in order to display this content. We strive only to use content from providers who use the IP address to deliver content, and for nothing else. Third-party providers may also use so called pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. "Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering. It may also be linked to such information from other sources.
We can embed the videos of the "Vimeo" platform by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.
We integrate videos of the "YouTube" platform by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We integrate the fonts ("Google Fonts") provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We integrate the maps of the "OpenStreetMap" service, which are offered by the OpenStreetMap Foundation (OSMF) based on the Open Data Commons Open Database License (ODbL).
As far as we know, OpenStreetMap will only use the user's data for the purpose of displaying the map functions and temporarily storing the selected settings. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices).
Functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offering. This may include content such as images, videos, or texts and buttons that users can use to share content from this online offer within Twitter.
We process the data of our customers in the context of the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery or fulfilment.
The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR and an Order Processing Agreement pursuant to Art. 28 para. 3 p. 1 GDPR. The information marked as necessary is required to establish and fulfil the agreement. We disclose the data to third parties only within the framework of delivery, payment or within the framework of legal permits and obligations to legal advisors and authorities.
Users can optionally create a user account, where, in particular, they can view their orders. During the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention, for commercial or tax reasons, according to Art. 6 Para. 1 lit. c GDPR. Data in the customer account remain up to its deletion with subsequent archiving in the case of a legal obligation. It is up to the users to save their data before the end of the contract if they have given notice of termination.
When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. The data are stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorised use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with the law. Art. 6 1 lit. c, GDPR.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.
Facebook processes the data in accordance with Facebook's Data Usage Policy. Accordingly, general information about the display of Facebook ads, is in Facebook's data usage policy. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook.
You can object to the collection and use of your data with Facebook pixels for Facebook ads. To set what types of ads you see within Facebook, you can view the page set up by Facebook and follow the instructions for the settings of usage-based advertising settings there... The settings apply across platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Some orders are shipped by Pfitzer GmbH (Benzstr. 39, 71272 Renningen, Germany) on the basis of Art. 6 para. 1 lit. b, GDPR. There is an order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR. The data processed by the shipping service providers includes inventory data, such as the name and address as well as the content of the respective order. This information is required for shipping.
Within the framework of the fulfilment of contracts, we appoint the payment service providers on the basis of Art. 6 para. 1 lit. b, GDPR. In addition, we employ external payment service providers on the basis of our legitimate interests in accordance with. Art. 6 para. 1 lit. f. GDPR to provide our users with effective and secure payment options.
The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information. This information is required to execute the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, but only information regarding payment confirmation or failure. The data may be transferred by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.
For payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply. We refer to these also for the purpose of further information and assertion of revocation rights, information and the rights of other interested parties.

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