Source: http://www.fordhamiplj.org/2015/10/18/negotiations-between-elevenparis-and-the-five-a-listers-are-underway/
Timestamp: 2019-04-20 18:13:57+00:00

Document:
The use of celebrities’ images falls into complicated legal terrain with individual US states, but not the US federal government which recognizes a “right to publicity” that allows a person to determine how he or she can be used for commercial purposes. In addition to claiming right of publicity violations (pursuant to New York Civil Rights Law § §50 and 51 – NY CLS Civ R § 50), and willful trademark infringement (pursuant to 15 U.S.C. § 1114), the 96-page lawsuit maintains unfair competition (pursuant to 15 U.S.C. § 1125(A)), and federal trademark dilution (pursuant to 15 U.S.C. § 1125(C)), as part of the suit, since all the plaintiffs have fashion collaborations and clothing lines of their own on the market. Among the fifty-eight claims were also deceptive acts and practices pursuant to New York general business law § 349, claiming that the use of the likeness of the celebrities will confuse the public into thinking that the plaintiffs authorized this merchandise.
Image: Eleven Paris items featuring Rihanna and Kanye West. Official case documents.
Niki Devaris-Morgulis is a second year student at Fordham University School of Law and a staff member of the Fordham Intellectual Property, Media & Entertainment Law Journal.

References: §50
 § 50
 § 1114
 § 1125
 § 1125
 § 349