CELEX: 62015TA0623
Language: en
Date: 2017-07-11 00:00:00
Title: Case T-623/15: Judgment of the General Court of 11 July 2017 — Lidl Siftung v EUIPO (JEDE FLASCHE ZÄHLT!) (EU trade mark — Application for EU figurative mark JEDE FLASCHE ZÄHLT! — Mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009)

21.8.2017   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 277/36
            
         Judgment of the General Court of 11 July 2017 — Lidl Siftung v EUIPO (JEDE FLASCHE ZÄHLT!)
   (Case T-623/15) (1)
   
   ((EU trade mark - Application for EU figurative mark JEDE FLASCHE ZÄHLT! - Mark consisting of an advertising slogan - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009))
   (2017/C 277/53)
   Language of the case: German
   
      Parties
   
   
      Applicant: Lidl Siftung & Co. KG (Neckarsulm, Germany) (represented by: M. Wolter, A. Marx and A. Berger, lawyers)
   
      Defendant: European Union Intellectual Property Office (represented by: M. Eberl and A. Schifko, acting as Agents)
   
      Re:
   
   Action brought against the decision of the Fourth Board of Appeal of EUIPO of 7 September 2015 (Case R 479/2015-4), concerning an application for registration of the figurative sign JEDE FLASCHE ZÄHLT! as an EU trade mark.
   
      Operative part of the judgment
   
   The Court:
   
               1.
            
            
               Dismisses the action;
            
         
               2.
            
            
               Orders Lidl Stiftung & Co. KG to pay the costs.
            
         
      (1)  OJ C 16, 18.1.2016.