CELEX: 51974PC1463
Language: en
Date: 1974-09-13
Title: Proposal for a Council Regulation on the financing of advertising and publicity campaigns designed to promote the consumption of meat (Presented by the Commission to the Council pursuant to the second paragraph of Article 149 of the EEC Treaty)

ARCHIVES HISTORIQUES
DE LA COMMISSION
COLLECTION RELIEE DES
DOCUMENTS "COM"
COM (74) 1463
Vol. 1974/0235
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 ---pagebreak--- COMMISSION OF THE EUROPEAN COMMUNITIES
                                                         COM(74)1463 final
                                                         Brussels , 13 September 1974
                                  Proposai for a
                                Council Régulation
             on the financing of advertising and publicity campaigns
                   designed to promote the consumption of meat
        (Presented by the Commission to the Council pursuant to the
          second paragraph of Article 149 of the EEC Treaty)
  COMC74)   1463 final
 ---pagebreak---                              Explanatory Statement
With Regulation ( EEC ) Nr 1857/74 of 16 July 1974 "the Council has adopted the
provisions for an advertising and publicity campaign for beef and veal .
Taking into account the decisions of the Council of 15/l6 July 1974 this
measure must be enlarged to cover all principal categories of meat and the
provisions of the financement of the total advertising and publicity campaign
have to be adopted .
                                Financial aspects
Certain provisions of this Regulation are designed to lay down the arrangements
for Community financing of these measures . The measures provided for in this
proposal constitute market interventions within the meaning of Article 3 ( l )
of Regulation (EEC ) No 729/70 and are chargeable - to .the EAGGF Guarantee Section .
While this Regulation leaves it to the Member State to determine how to set
about the natter , it is nevertheless necessary not only to restrict the
Community 's share in the financing to 50 % of the expenditure incurred in
connection with the campaigns , but also to make it subject to a ceiling of
3 million units of account , this sum to be apportioned among the Member States
in accordance with the proportion which each Member State 's population is to
the total community population . The Community 's expenditure is to be financed
under the EAGGF Guarantee Section of the Budget of the European Communities .
 ---pagebreak---                 Proposal for a Council Regulation on the financing
                of advertising and publicity campaigns designed to
                promote the consumption of meat
                (Presented "by the Commission under Article 149^of
                the; EEC Treaty)*
THE COUNCIL OP THE 7UR0PEM COMMUNITIES
Having regard to the Treaty establishing the European Economic Community , and
in particular Artiole 43 thereof ;
Having regard to the proposal from the Commission ;
Having regard to the Opinion of the European Parliament ;
Whereas in a situation in the Community markets for meat characterized by an
imbalance between supply and demand it is appropriate to utilise energy means
capable of restoring the necessary balance ; whereas to this end Council
Regulation (EEC) No 1857/74(1 ) of 16 July 1974 on an advertising and publicity
campaign for beef and veal provides already for action in one of the sectors
involved;
Whereas it is appropriate to extend this action to the other type3 of meat coming
within the scope of a oommon , market organization and to limit it to the same
period as that laid down for beef and veal ;
Whereas it is necessary, in derogation from Artiole 3 of Council Regulation
 (EEC) NO 729/70(2) of 21 April 1970 concerning the financing of the Common
Agricultural Policy, as last amended by Regulation (EEC) No 2788/72(3) to limit
the contribution by the European Agricultural Guidance and Guarantee Fund to
50fo of the relevant expenditure ;
Whereas it is moreover appropriate to limit the Community contribution to the
financing of this advertising and publicity campaign to a maximum of 3 million
units of account apportioned among the Member States on the basis of the ratio
between the population of each Member State and the total Community population;
 (1)  0JNO-L 195 , 18.7.1974, p.17
 ( 2) OJ No L 94, 23.4.1970 , f *13
 (3)  OJ No L 295 , 30.12.1972 , p.l
 (*)  This proposal replaces the proposal for a Council Regulation (EEC) concerning
      the financing of an advertising and publicity campaign for beef presented to
      the Council by the Commission on 15 July 1974 (Doc.COM(74) 1156 final A).
 ---pagebreak---                                - 3 -
The maximum contribution lay the Fund in respect of each Member State
may not exceed the following amounts s
            Belgiujn                 116,400  u.a .
            Denmarlc                  59,100  u.a ,
            Germany                  708,900  u.a,
            France                   607,800  u.a ,
            Ireland                    35,400 u.a
            Italy                    642,000  u.a,
            Luxembourg                  4,200 u.a,
            Nethcrlands              155,400  u.a,
            United Kingdom           670,800  u.a,
                             Article 4
Such detailed implementing rules as may "be necessary shall "be adopted
under the procedure laid down in Article 13 of Regulation (EEC) Ho 729/70 .
                             Article 5
This Regulation shall enter into force on the third day following its '
publication in the Official Journal of the European Communities .
This Regulation shall be binding in its entirety and directly applicable
in all Member States .
Done at Brussels ,
                                         For the Council
 ---pagebreak---                                        - 2 -
  Whereas the results of the measures provided for in this Regulation
  should "be examined "by the Management Committee for Pigmeat and "by the
• Management Committee for Poultrymeat and Eggs , eaoh for its own sector
  of competence , under the prooedures laid down in Article 24 of Council
  Regulation Ho 1 21 /67/EEC ( 4) of 13 June 1967 on the common organization
  of the market in pigmeat and in Article 17 of Counoil Regulation No
  123/67 /EEC ( 5) of 13 June 1967 on the common organization of the market
  in poultrymeat ;
  HAD ADOPTED THIS REGULATION î
                                      Article 1
  The Member States which, during the period 21 July 1974 "to 20 July 1975 *
  conduct advertising and publicity campaigns designed to tetter orientate
  consumers' choices in relation to supply and demand for "beef and veal ,
  pigmeat and poultrymeat products , may apply to the Guarantee Section of
  the European Agricultural Guidance and Guarantee Fund for reimbursement ,
  subject to the conditions laid down in this Regulation, of up to 50$
  of the expenditure incurred in respect of measures taken in this
  connection .
                                      Arti c.lo 2.
  1.    Contribution lay the Fund shall "be limitod to expenditure resulting
        from campaigns
        – using means of publicity best suited to ensure maximum effect ;
        - talcing account of the particular conditions obtaining with regard
          to the marketing and consumption of the meat ooncerned in the
          different parts of the Community ,
  2 . The measures proposed or taken shall be communicated to the Commission
        at the earliest possible date .
  3 . On the expiry of six months from the entry into force of this Regula­
        tion, the results of the measures herein provided for shall be examined    ^
        under the procedures laid down in Articles 24 of Regulation Ho 121 /67/E3C f
        and 17 of Regulation Ho 123/67/EEC.
   ( 4) 0J Ho 117 , 19 . S. 1967 , P. 2283/67
   ( 5) 0J No 117 , 19.6.1967 , p. 2301/67