CELEX: 62017CB0542
Language: en
Date: 2018-09-11 00:00:00
Title: Case C-542/17 P: Order of the Court (Sixth Chamber) of 11 September 2018 — Allstate Insurance Company v European Union Intellectual Property Office (EUIPO) (Appeal — Article 181 of the Rules of Procedure of the Court of Justice — EU trade mark — Application for registration of the word mark DRIVEWISE — Dismissal of the application — Regulation (EC) No 207/2009 — Article 7(1)(c) — Article 7(2) — Article 75 — Descriptive character — Neologism composed of elements each of which is descriptive of the characteristics of the goods or services concerned — Intended purpose of the goods or services — Distortion — Duty to state reasons)

5.11.2018   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 399/14
            
         
      Order of the Court (Sixth Chamber) of 11 September 2018 — Allstate Insurance Company v European Union Intellectual Property Office (EUIPO)
      (Case C-542/17 P) (1)
      
      ((Appeal - Article 181 of the Rules of Procedure of the Court of Justice - EU trade mark - Application for registration of the word mark DRIVEWISE - Dismissal of the application - Regulation (EC) No 207/2009 - Article 7(1)(c) - Article 7(2) - Article 75 - Descriptive character - Neologism composed of elements each of which is descriptive of the characteristics of the goods or services concerned - Intended purpose of the goods or services - Distortion - Duty to state reasons))
      (2018/C 399/18)
      Language of the case: English
      
         Parties
      
      
         Appellant: Allstate Insurance Company (represented by: G. Würtenberger and R. Kunze, Rechtsanwälte)
      
         Other party to the proceedings: European Union Intellectual Property Office (EUIPO) (represented by: K. Markakis, acting as Agent)
      
         Operative part of the order
      
      
                  1.
               
               
                  The appeal is dismissed as manifestly unfounded.
               
            
                  2.
               
               
                  Allstate Insurance Company shall pay the costs.
               
            
         (1)  OJ C 13, 15.1.2018.