CELEX: 31974R1857
Language: en
Date: 1974-07-16 00:00:00
Title: Regulation (EEC) No 1857/74 of the Council of 16 July 1974 on an advertising and publicity campaign for beef and veal

18 . 7. 74                            Official Journal of the European Communities                          No L 195/ 17
                              REGULATION (EEC) No 1857/74 OF THE COUNCIL
                                                      of 16 July 1974
                           on an advertising and publicity campaign for beef and veal
THE COUNCIL OF THE EUROPEAN                                      publicity campaigns designed to bring the consumers
COMMUNITIES,                                                    choice more into line with the supply and demand
                                                                 position for beef and veal products.
Having regard to the Treaty establishing the European
Economic Community ;
                                                                                        Article 2
Having regard to Council Regulation (EEC) No
805/68 (') of 27 June 1968 on the common organiza­
tion of the market in beef and veal, as last amended            These campaigns shall :
by Regulation (EEC) No 1 855/74 (2), and in particular          — make use of the most appropriate advertising
Article 22a (2) thereof ;                                            means to ensure maximum effect ;
Having regard to the proposal from the Commission ;             — take account of the particular conditions obtaining
                                                                     with regard to the marketing and consumption of
Whereas the situation obtaining on the market in beef                beef and veal in the different parts of the Commu­
and veal within the Community has for several                        nity.
months been characterized by abnormally low prices
which have fallen to a level below that of the interven­
tion price ; whereas this situation has led to the exist­                               Article 3
ence of large stocks following intervention buying ;
                                                                 1 . The measures to be taken in application of this
Whereas there is a risk that the situation may deteri­           Regulation shall be communicated to the Commis­
orate in the coming months when animals are                     sion at the earliest possible date .
removed from pasture ;
Whereas a publicity campaign designed to secure a                2. When six months have elapsed from the entry
better balance between supply and demand in the                  into force of this Regulation, the results of the
beef and veal market could help to remedy this                   measures herein provided for shall be reviewed in
disturbed state of the market,                                   accordance with the procedure laid down in Article 27
                                                                 of Regulation ( EEC) No 805/68 .
HAS ADOPTED THIS REGULATION :
                                                                                        Article 4
                          Article 1
                                                                This Regulation shall enter into force on the third day
Member States may in the 12 months after the entry               following its publication in the Official Journal of
into force of this Regulation promote advertising and            the European Communities.
              This Regulation shall be binding in its entirety and directly applicable in all Member
              States .
              Done at Brussels, 16 July 1974.
                                                                             For the Council
                                                                              The President
                                                                            Christian BONNET
(•) OJ No L 148 , 28 . 6 . 1968 , p. 24.
(2) See page 14 of this Official Journal .