CELEX: 62016TA0332
Language: en
Date: 2017-12-07 00:00:00
Title: Case T-332/16: Judgment of the General Court of 7 December 2017 — Colgate-Palmolive v EUIPO (360°) (EU trade mark — Application for the EU word mark 360° — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001))

29.1.2018   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 32/27
            
         Judgment of the General Court of 7 December 2017 — Colgate-Palmolive v EUIPO (360o)
   (Case T-332/16) (1)
   
   ((EU trade mark - Application for the EU word mark 360o - Absolute grounds for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) - Distinctive character acquired through use - Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001)))
   (2018/C 032/36)
   Language of the case: English
   
      Parties
   
   
      Applicant: Colgate-Palmolive Co. (New York, New York, United States) (represented by: M. Zintler and A. Stolz, lawyers)
   
      Defendant: European Union Intellectual Property Office (represented by: M. Rajh, acting as Agent)
   
      Re:
   
   Action brought against the decision of the Fourth Board of Appeal of EUIPO of 14 April 2016 (Case R 2288/2015-4), concerning an application for registration of the word sign 360o as an EU trade mark.
   
      Operative part of the judgment
   
   The Court:
   
               1.
            
            
               Dismisses the action;
            
         
               2.
            
            
               Orders Colgate-Palmolive Co. to pay the costs.
            
         
      (1)  OJ C 296, 16.8.2016.