CELEX: 51996PC0261
Language: en
Date: 1996-06-11
Title: Proposal for a Council Regulation (EC) introducing specific measures for live plants and floricultural products

Avis juridique important

|

51996PC0261

Proposal for a Council Regulation (EC) introducing specific measures for live plants and floricultural products  /* COM/96/0261 FINAL - CNS 96/0155 */  

Official Journal C 216 , 26/07/1996 P. 0014

Proposal for  a Council Regulation (EC) introducing specific measures for live plants and floricultural  products(96/C  216/09)COM(96) 261 final - 96/0155(CNS)(Submitted by the Commission on 12  June 1996)THE COUNCIL OF THE EUROPEAN UNION, Having regard to the Treaty establishing the European Community, and in particular Article 43  thereof, Having regard to the proposal from the Commission, Having regard to the opinion of the European Parliament, Whereas the production of live plants and floricultural products is a very important economic  activity in a large number of countries of the European Union; Whereas, following an increase in production within the European Community and growth in imports  from third countries, supply of such products is rising fast; whereas consumption should therefore  be stimulated; Whereas there is potential for increasing consumption of Community products both within the  Community and abroad, in particular by improving awareness among existing and potential users and  by bringing production more closely into line with consumer requirements; Whereas the various groups working in the sector have a special role to play in implementing  measures to encourage consumption; Whereas a Community financial contribution should be provided for to encourage specific measures to  increase consumption; whereas provision should be made for the regular evaluation of the measures  financed in order to monitor the achievement of their objectives; Whereas the measures thus provided for are intended to stabilize the market in live plants and  floricultural products; whereas, therefore, the expenditure arising from Community part-financing  thereof should be deemed intervention within the meaning of Article 3 of Council Regulation (EEC)  No 729/90 of 21 April 1970 on the financing of the common agricultural policy  (1), HAS ADOPTED THIS REGULATION: Article 1 The Community may contribute to the financing of measures put forward  and implemented by groups representing the sector to promote the consumption of Community live  plants and floricultural products falling within CN code 06. Article 2 1.  The measures referred to in Article 1 shall cover advertising and public-awareness  measures, including the organization of and participation in fairs and other trade events, both  within the Community and abroad. Where deemed necessary, such measures may be preceded by market studies of consumer attitudes and  behaviour and may be accompanied, where appropriate, by the provision of marketing advice to  operators in the sector. 2.  The measures referred to in Article 1 shall not be designed to promote commercial brands or to  favour products from a particular Member State. Article 3 1.  Contributions to the financing of the measures provided for in this Regulation  shall be deemed intervention intended to stabilize the agricultural markets within the meaning of  Article 3 (1) of Regulation (EEC) No 729/90. 2.  Such contributions may not exceed 60  % of the actual cost of the measures. Article 4 The measures referred to in Article 1 may be granted Community funding for a period of  no more than three years. An evaluation study shall be carried out in the final year. The study  shall assess the extent to which the objectives referred to in Article 1 have been achieved and the  advisability of pursuing the measure concerned. Article 5 The measures provided for in this Regulation shall be defined and the rules of  application thereof shall be adopted in accordance with the procedure provided for in Article 14 of  Council Regulation (EEC) No 234/68 of 27 February 1968 on the establishment of a common  organization of the market in live trees and other plants, bulbs, roots and the like, cut flowers  and ornamental foliage  (2). Article 6 This Regulation shall enter into force on the third day following its publication in  the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all  Member States.(1) OJ No L 94, 28. 4. 1970, p. 13. Regulation last amended by  Regulation (EC) No 1287/95 (OJ No L 125, 8. 6. 1995, p.  1).  (2) OJ No L 55, 2. 3. 1968, p. 1. Regulation last amended by Regulation (EC) No 3290/94 (OJ No L  349, 31. 12. 1994, p. 105).