CELEX: 32021M10291
Language: en
Date: 2021-06-18 00:00:00
Title: Commission Decision of 18/06/2021 declaring a concentration to be compatible with the common market (Case No COMP/M.10291 - ARÇELIK / WHIRLPOOL BEYAZ) according to Council Regulation (EC) No 139/2004 (Only the English text is authentic)

EUROPEAN COMMISSION
                                                                Brussels, 18.06.2021
                                                                C(2021) 4597 final
                                                                                 PUBLIC VERSION
                                                                Arçelik A.Ş.
                                                                Karaagaç Caddesi No: 2/6
                                                                Beyoğlu 34445 Sütlüce
                                                                Istanbul
                                                                Turkey
Subject:        Case M.10291 – ARÇELIK / WHIRLPOOL BEYAZ
                Commission decision pursuant to Article 6(1)(b) of Council Regulation
                                       1
                (EC) No 139/2004 and Article 57 of the Agreement on the European
                                    2
                Economic Area
Dear Sir or Madam,
1.      On 27 May 2021, the European Commission received notification of a proposed
        concentration pursuant to Article 4 of the Merger Regulation by which Arçelik A.Ş.
        (Turkey) acquires within the meaning of Article 3(1)(b) of the Merger Regulation
        control of Whirlpool Beyaz Eşya San. ve Tic. A.Ş (Turkey). The concentration is
        accomplished by way of purchase of shares.3
2.      The business activities of the undertakings concerned are:
        −     for Arçelik A.Ş.: manufacturing and supplying of a broad range of household
              appliances, consumer electronics and components. In the EEA, Arçelik supplies
              appliances under the brands Beko, Blomberg, Arctic, Altus, Grundig, Flavel, and
              ElektraBregenz,
        −     for Whirlpool Beyaz Eşya San. ve Tic. A.Ş: manufacturing refrigerators, freezers
              and washing machines sold under various brands, including Whirlpool,
              Bauknecht, Ignis, and Indesit.
1       OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’). With effect from 1 December 2009, the Treaty on
        the Functioning of the European Union (the ‘TFEU’) has introduced certain changes, such as the
        replacement of ‘Community’ by ‘Union’ and ‘common market’ by ‘internal market’. The terminology
        of the TFEU will be used throughout this decision.
2       OJ L 1, 3.1.1994, p. 3 (the ‘EEA Agreement’).
3       Publication in the Official Journal of the European Union No C 219, 9.6.2021, p. 16.
Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE
Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel, BELGIË
Tel: +32 229-91111. Fax: +32 229-64301. E-mail: COMP-MERGER-REGISTRY@ec.europa.eu.
 ---pagebreak--- 3. After examination of the notification, the European Commission has concluded that
   the notified operation falls within the scope of the Merger Regulation and of
   paragraph 5(c) of the Commission Notice on a simplified procedure for treatment of
   certain concentrations under Council Regulation (EC) No 139/2004.4
4. For the reasons set out in the Notice on a simplified procedure, the European
   Commission has decided not to oppose the notified operation and to declare it
   compatible with the internal market and with the EEA Agreement. This decision is
   adopted in application of Article 6(1)(b) of the Merger Regulation and Article 57 of
   the EEA Agreement.
                                                  For the Commission
                                                  (Signed)
                                                  Olivier GUERSENT
                                                  Director-General
4  OJ C 366, 14.12.2013, p. 5.
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