CELEX: 32020M9976
Language: en
Date: 2020-11-17 00:00:00
Title: Commission Decision of 17/11/2020 declaring a concentration to be compatible with the common market (Case No COMP/M.9976 - SILVER LAKE PARTNERS / ENGIE / HALL DES LUMIERES JV) according to Council Regulation (EC) No 139/2004 (Only the English text is authentic)

EUROPEAN COMMISSION
                                                                Brussels, 17.11.2020
                                                                C(2020) 8162 final
                                                                                 PUBLIC VERSION
                                                                To the notifying parties
Subject:        Case M.9976 – SILVER LAKE PARTNERS/ENGIE/HALL DES
                LUMIERES JV
                Commission decision pursuant to Article 6(1)(b) of Council Regulation
                                       1
                (EC) No 139/2004 and Article 57 of the Agreement on the European
                                    2
                Economic Area
Dear Sir or Madam,
1.      On 23 October 2020, the European Commission received notification of a proposed
        concentration pursuant to Article 4 of the Merger Regulation by which Endeavor
        Operating Company, LLC (“Endeavor”, United States of Amercia) ultimately
        controlled by Silver Lake Partners (“Silver Lake”, United States of Amercia) and
        Culturespaces USA, Inc (United States of Amercia), ultimately controlled by ENGIE
        SA (“ENGIE”, France), acquire within the meaning of Articles 3(1)(b) and 3(4) of the
        Merger Regulation joint control over a newly created joint venture (“JV”, USA), by
        way of purchase of shares in a newly created company.3
2.      The business activities of the undertakings concerned are:
             Endeavor: talent representation, commercial marketing and endorsements, brand
              strategy, activation and licensing, media production and distribution, and event
              management.
             Culturespaces: management of cultural establishments, including museum and art
              centres, historic monuments, gardens and collection and digital art centres.
1       OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’). With effect from 1 December 2009, the Treaty on
        the Functioning of the European Union (‘TFEU’) has introduced certain changes, such as the
        replacement of ‘Community’ by ‘Union’ and ‘common market’ by ‘internal market’. The terminology
        of the TFEU will be used throughout this decision.
2       OJ L 1, 3.1.1994, p. 3 (the ‘EEA Agreement’).
3       Publication in the Official Journal of the European Union No C 365, 29.10.2020, p. 10.
Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE
Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel, BELGIË
Tel: +32 229-91111. Fax: +32 229-64301. E-mail: COMP-MERGER-REGISTRY@ec.europa.eu.
 ---pagebreak---        JV: The JV will create and manage a digital art centre in New York City, USA.
        The main activities of the JV will include the display of digital immersive cultural
        exhibitions based on art and/or music. The secondary activities of the JV will
        include site privatization for evening events, digital video and music experiences,
        digital thematic exhibitions, and sales of derivative products, snacks and
        beverages.
3. After examination of the notification, the European Commission has concluded that
   the notified operation falls within the scope of the Merger Regulation and of
   paragraph 5(a) of the Commission Notice on a simplified procedure for treatment of
   certain concentrations under Council Regulation (EC) No 139/2004.4
4. For the reasons set out in the Notice on a simplified procedure, the European
   Commission has decided not to oppose the notified operation and to declare it
   compatible with the internal market and with the EEA Agreement. This decision is
   adopted in application of Article 6(1)(b) of the Merger Regulation and Article 57 of
   the EEA Agreement.
                                                    For the Commission
                                                    (Signed)
                                                    Olivier GUERSENT
                                                    Director-General
4  OJ C 366, 14.12.2013, p. 5.
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