CELEX: 32014M7279
Language: en
Date: 2014-07-10 00:00:00
Title: Commission Decision of 10/07/2014 declaring a concentration to be compatible with the common market (Case No COMP/M.7279 - APOLLO / ENDEMOL) according to Council Regulation (EC) No 139/2004 (Only the English text is authentic)

|[pic]                             |EUROPEAN COMMISSION                                                                                      |
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                                        Brussels, 10.07.2014
                                        C(2014) 5021 final

                                        |                                                                   |To the notifying party                                             |

Dear Madam, Sir,

Subject:    Case M.7279 – APOLLO/ ENDEMOL
         Commission decision pursuant to Article 6(1)(b) of Council Regulation (EC) No 139/2004[1]

   1. On 17 June 2014, the Commission received a notification of a proposed concentration pursuant to Article 4 of the Merger Regulation (EC)  No
      139/2004 by which Apollo Management L.P. ("Apollo", the United States) acquires within  the  meaning  of  Article  3(1)(b)  of  the  Merger
      Regulation control of the whole of Endemol Holding BV (“Endemol”, the Netherlands) by way of purchase of shares[2].

   2. The business activities of the undertakings concerned are:

      -     for Apollo: portfolio investments;

      -     for Endemol: production and distribution of TV content.

 3. After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger
    Regulation and of paragraph 5(c)(i) of the Commission Notice on a simplified procedure for treatment of certain concentrations under  Council
    Regulation (EC) No 139/2004[3].

 4. For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose the notified operation and
    to declare it compatible with the internal market and with the EEA Agreement. This decision is adopted in application of Article  6(1)(b)  of
    the Merger Regulation.

                                                                For the Commission

                                                                     (signed)
                                                               Alexander ITALIANER
                                                                 Director General
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[1]   OJ L 24, 29.1.2004, p. 1 ("the Merger Regulation"). With effect from 1 December 2009, the Treaty on the Functioning of the  European  Union
      ("TFEU") has introduced certain changes, such as the replacement of "Community" by "Union" and "common market" by  "internal  market".  The
      terminology of the TFEU will be used throughout this decision.
[2]   Publication in the Official Journal of the European Union No C 195, 25.06.2014, p. 3.
[3]   OJ C 366, 14.12.2013, p. 5.

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                                                                  PUBLIC VERSION

                                                           SIMPLIFIED MERGER PROCEDURE