CELEX: 62016TA0400
Language: en
Date: 2017-03-09 00:00:00
Title: Case T-400/16: Judgment of the General Court of 9 March 2017 — Maximum Play v EUIPO (MAXPLAY) (EU trade mark — Application for the EU word mark MAXPLAY — Absolute ground for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009)

24.4.2017   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 129/20
            
         Judgment of the General Court of 9 March 2017 — Maximum Play v EUIPO (MAXPLAY)
   (Case T-400/16) (1)
   
   ((EU trade mark - Application for the EU word mark MAXPLAY - Absolute ground for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009))
   (2017/C 129/33)
   Language of the case: English
   
      Parties
   
   
      Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer)
   
      Defendant: European Union Intellectual Property Office (represented by: E. Zaera Cuadrado, acting as Agent)
   
      Re:
   
   Action brought against the decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 (Case R 2273/2015-4), concerning an application for registration of the word sign MAXPLAY as an EU trade mark.
   
      Operative part of the judgment
   
   The Court:
   
               1.
            
            
               Dismisses the action;
            
         
               2.
            
            
               Orders Maximum Play, Inc. to pay the costs.
            
         
      (1)  OJ C 371, 10.10.2016.