CELEX: 62018TN0689
Language: en
Date: 2018-11-21 00:00:00
Title: Case T-689/18: Action brought on 21 November 2018 — Executive Selling v EUIPO (EXECUTIVE SELLING)

21.1.2019   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 25/60
            
         
      Action brought on 21 November 2018 — Executive Selling v EUIPO (EXECUTIVE SELLING)
      (Case T-689/18)
      (2019/C 25/78)
      Language of the case: French
      
         Parties
      
      
         Applicant: Executive Selling (Paris, France) (represented by: V. Bouchara and A. Maier, lawyers)
      
         Defendant: European Union Intellectual Property Office (EUIPO)
      
         Details of the proceedings before EUIPO
      
      
         Trade mark at issue: International registration designating the European Union in respect of the figurative sign EXECUTIVE SELLING — Application for registration No 1 343 783
      
         Contested decision: Decision of the First Board of Appeal of EUIPO of 14 September 2018 in Case R 313/2018-1
      
         Form of order sought
      
      The applicant claims that the Court should:
      
                  —
               
               
                  annul the contested decision;
               
            
                  —
               
               
                  order EUIPO to pay the costs.
               
            
         Plea in law
      
      
                  —
               
               
                  The mark applied for taken as a whole is not descriptive of a characteristic of the services concerned. The analysis adopted by EUIPO is contrary to the terms of the applicable provisions and case-law and the registered sign is perfectly distinctive and therefore capable of fulfilling the essential function of a trademark.