CELEX: 62015TA0529
Language: en
Date: 2016-12-15 00:00:00
Title: Case T-529/15: Judgment of the General Court of 15 December 2016 — Intesa Sanpaolo v EUIPO (START UP INITIATIVE) (EU trade mark — Application for EU figurative mark START UP INITIATIVE — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 — Obligation to state reasons — Article 75 of Regulation No 207/2009)

6.2.2017   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 38/32
            
         Judgment of the General Court of 15 December 2016 — Intesa Sanpaolo v EUIPO (START UP INITIATIVE)
   (Case T-529/15) (1)
   
   ((EU trade mark - Application for EU figurative mark START UP INITIATIVE - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 - Obligation to state reasons - Article 75 of Regulation No 207/2009))
   (2017/C 038/43)
   Language of the case: Italian
   
      Parties
   
   
      Applicant: Intesa Sanpaolo SpA (Turin, Italy) (represented by: P. Pozzi and F. Braga, lawyers)
   
      Defendant: European Union Intellectual Property Office (represented initially by P. Bullock, and subsequently by L. Rampini, acting Agents)
   
      Re:
   
   Action brought against the decision of the First Board of Appeal of EUIPO of 29 June 2015 (Case R 2777/2014-1), concerning an application for registration of the figurative sign START UP INITIATIVE as a European Union trade mark.
   
      Operative part of the judgment
   
   The Court:
   
               1.
            
            
               Dismisses the action;
            
         
               2.
            
            
               Orders Intesa Sanpaolo SpA to pay the costs.
            
         
      (1)  OJ C 371, 9.11.2015.