CELEX: 62018CA0328
Language: en
Date: 2020-03-04 00:00:00
Title: Case C-328/18 P: Judgment of the Court (Fourth Chamber) of 4 March 2020 — European Union Intellectual Property Office v Equivalenza Manufactory, SL (Appeal — EU trade mark — Regulation (EC) No 207/2009 — Article 8(1)(b) — Likelihood of confusion — Assessment of the similarity of the signs at issue — Global assessment of the likelihood of confusion — Consideration of marketing circumstances — Counteraction of a phonetic similarity through visual and conceptual differences — Conditions for counteraction)

11.5.2020   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 161/6
            
         
      Judgment of the Court (Fourth Chamber) of 4 March 2020 — European Union Intellectual Property Office v Equivalenza Manufactory, SL
      (Case C-328/18 P) (1)
      
      (Appeal - EU trade mark - Regulation (EC) No 207/2009 - Article 8(1)(b) - Likelihood of confusion - Assessment of the similarity of the signs at issue - Global assessment of the likelihood of confusion - Consideration of marketing circumstances - Counteraction of a phonetic similarity through visual and conceptual differences - Conditions for counteraction)
      (2020/C 161/08)
      Language of the case: Spanish
      
         Parties
      
      
         Appellant: European Union Intellectual Property Office (EUIPO) (represented by: J.F. Crespo Carrillo, acting as Agent)
      
         Other party to the proceedings: Equivalenza Manufactory, SL (represented by: G. Macías Bonilla, G. Marín Raigal and E. Armero Lavie, abogados)
      
         Operative part of the judgment
      
      The Court:
      
                  1.
               
               
                  Sets aside the judgment of the General Court of the European Union of 7 March 2018, Equivalenza Manufactory v EUIPO — ITM Entreprises (BLACK LABEL BY EQUIVALENZA) (T-6/17, not published, EU:T:2018:119);
               
            
                  2.
               
               
                  Dismisses the action for annulment brought by Equivalenza Manufactory SL before the General Court of the European Union in Case T–6/17;
               
            
                  3.
               
               
                  Orders Equivalenza Manufactory SL to bear its own costs relating both to the proceedings at first instance in Case T-6/17 and to the appeal proceedings and to pay the costs incurred by the European Union Intellectual Property Office (EUIPO) in both of those proceedings.
               
            
         (1)  OJ C 341, 24.9.2018.