CELEX: 62017TA0050
Language: en
Date: 2017-11-30 00:00:00
Title: Case T-50/17: Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY) (EU trade mark — Application for EU word mark TO CREATE REALITY — Trade mark consisting in an advertising slogan — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001])

22.1.2018   
            
            
               EN
            
            
               Official Journal of the European Union
            
            
               C 22/40
            
         Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY)
   (Case T-50/17) (1)
   
   ((EU trade mark - Application for EU word mark TO CREATE REALITY - Trade mark consisting in an advertising slogan - Absolute ground for refusal - Lack of distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001]))
   (2018/C 022/55)
   Language of the case: German
   
      Parties
   
   
      Applicant: Mackevision Medien Design GmbH Stuttgart (Stuttgart, Germany) (represented by: E. Stolz, U. Stelzenmüller and J. Weiser, lawyers)
   
      Defendant: European Union Intellectual Property Office (represented by: A. Graul and S. Hanne, acting as Agents)
   
      Re:
   
   Action brought against the decision of the Fifth Board of Appeal of EUIPO of 20 December 2016 (Case R 995/2016-5) concerning an application for registration of the word sign TO CREATE REALITY as an EU trade mark.
   
      Operative part of the judgment
   
   The Court:
   
               1.
            
            
               Dismisses the action;
            
         
               2.
            
            
               Orders Mackevision Medien Design GmbH Stuttgart to pay the costs.
            
         
      (1)  OJ C 104, 3.4.2017.