CELEX: C1997/252/23
Language: en
Date: 1997-08-16 00:00:00
Title: JUDGMENT OF THE COURT of 9 July 1997 in Joined Cases C-34/95, C-35/95 and C-36/95 (references for a preliminary ruling from the Marknadsdomstol): Konsumentombudsmannen (KO) v. De Agostini (Svenska) Förlag AB and Konsumentombudsmannen (KO) v. TV-Shop i Sverige AB ('Television without frontiers' Directive - Television advertising broadcast from a Member State - Prohibition of misleading advertising - Prohibition of advertising directed at children)

No C 252/12            EN                  Official Journal of the European Communities                                      16 . 8 . 97
consideration is in kind, when it permits a refund where              2 . orders the French Republic to pay the costs.
the consideration is expressed in money.
                                                                      (') OJ No C 133 , 4 . 5 . 1996 .
H OJ No C 333 , 9 . 12 . 1995 .
                                                                                      JUDGMENT OF THE COURT
               JUDGMENT OF THE COURT                                                             of 9 July 1997
                        ( Sixth Chamber)                              in Joined Cases C-34/95 , C-35/95 and C-36/95
                                                                      (references for a preliminary ruling from the
                          of 3 July 1997                              Marknadsdomstol ): Konsumentombudsmannen (KO) v.
                                                                      De Agostini ( Svenska) Förlag AB and Konsumentombuds­
in     Case   C-60/96: Commission of the European                                mannen (KO ) v. TY-Shop i Sverige AB (')
              Communities v. French Republic (^
                                                                      ('Television without frontiers ' Directive — Television
 (Failure by a Member State to fulfil its obligations — VAT           advertising broadcast from a Member State — Prohibition
— Sixth Directive — Exemptions — Letting of tents,                    of misleading advertising — Prohibition of advertising
                   caravans or mobile homes)                                                 directed at children)
                          ( 97/C 252/22 )                                                        ( 97/C 252/23 )
                 (Language of the case: French)                                        (Language of the case: Swedish)
                                                                         (Provisional translation; the definitive translation will be
   (Provisional translation; the definitive translation will be                  published in the European Court Reports)
           published in the European Court Reports)
                                                                      In Joined Cases C-34/95 , C-35/95 and C-36/95 : references
                                                                      to the Court under Article 177 of the EC Treaty from the
 In Case C-60/96 : Commission of the European
 Communities ( Agents : Helene Michard and Enrico
                                                                      Marknadsdomstol ( Sweden ) for a preliminary ruling in the
                                                                      proceedings pending before that court between Konsumen­
Traversa ) v. French Republic ( Agents: Catherine de Salins
 and Gautier Mignot) — Application for a declaration that,
                                                                      tombudsmannen ( KO ) and De Agostini ( Svenska ) Förlag
                                                                      AB ( C-34/95 ), and between Konsumentombudsmannen
 by introducing and maintaining in force an administrative
                                                                       ( KO ) and TV-Shop i Sverige AB ( C-35/95 and C-36/95 ) —
 provision extending to the letting of certain forms of
                                                                      on the interpretation of Articles 30 and 59 of the EC
 movable property the exemption from VAT which,
                                                                      Treaty and of Council Directive 89/552/EEC of 3 October
 pursuant to Article 13 B ( b ) of the Sixth Council Directive
                                                                       1989 on the coordination of certain provisions laid down
 77/388/EEC of 17 May 1977 on the harmonization of the
                                                                       by law, regulation or administrative action in Member
 laws of the Member States relating to turnover taxes —
                                                                       States concerning the pursuit of television broadcasting
 Common system of value added tax: uniform basis of
                                                                       activities ( OJ No L 298 , 17. 10 . 1989, p. 23 ) — the
 assessment, is restricted exclusively to the letting of
                                                                       Court, composed of: G. C. Rodriguez Iglesias, President,
 immovable property, the French Republic has failed to
                                                                       G. F. Mancini, J. C. Moitinho de Almeida, J. L. Murray
 fulfil its obligations under Article 2 of that Directive —
                                                                       ( Rapporteur ) and L. Sevón ( Presidents of Chambers ), C. N.
 the Court ( Sixth Chamber ), composed of: G. F. Mancini,
                                                                       Kakouris, P. J. G. Kapteyn, C. Gulmann, D. A. O.
 President of the Chamber, J. L. Murray, C. N. Kakouris,
                                                                       Edward, J. -P. Puissochet, G. Hirsch, P. Jann and H.
 P. J. G. Kapteyn ( Rapporteur ) and R. Schintgen, Judges;             Ragnemalm, Judges; F. G. Jacobs, Advocate-General ; H. A.
 G. Cosmas, Advocate-General; H. von Holstein, Deputy
                                                                       Rühl, Principal Administrator, for the Registrar, has given
 Registrar, for the Registrar, has given a judgment on 3 July
                                                                       a judgment on 9 July 1997, in which it has ruled:
  1997, in which it:
                                                                        1 . Council Directive 89/552/EEC of 3 October 1989 on
  1 . declares that, by introducing and maintaining in force                the coordination of certain provisions laid down by
      an administrative provision extending to the letting of               law, regulation or administrative action in Member
      certain forms of movable property the exemption from                  States concerning the pursuit of television broadcasting
      VAT which, pursuant to Article 13 B (b) of the Sixth                  activities does not preclude a Member State from
      Council Directive 77/388/EEC of 17 May 1977 on the                    taking, pursuant to general legislation on protection of
      harmonization of the laws of the Member States                        consumers against misleading advertising, measures
      relating to turnover taxes — Common system of value                   against an advertiser in relation to television
      added tax: uniform basis of assessment, is restricted                 advertising broadcast from another Member State,
      exclusively to the letting of immovable property, the                 provided that those measures do not prevent the
      French Republic has failed to fulfil its obligations                  retransmission, as such, in its territory of television
      under Article 2 of that Directive;                                    broadcasts coming from that other Member State.
 ---pagebreak--- 16 . 8 . 97             EN                  Official Journal of the European Communities                                 No C 252/ 13
2 . On a proper construction of Article 30 of the EC                   preliminary ruling in the proceedings pending before that
     Treaty, a Member State is not precluded from taking,              court between Societe Civile Immobiliere Parodi and
     on the basis of provisions of its domestic legislation,           Banque H. Albert de Bary et Cie — on the interpretation
     measures against an advertiser in relation to television          of Articles 59 and 61 (2 ) of the EEC Treaty — the Court,
     advertising, provided that those provisions affect in             composed of: G. F. Mancini, President of the Second and
     the same way, in law and in fact, the marketing of                Sixth Chambers, acting for the President, J. C. Moitinho
     domestic products and of those from other Member                  de Almeida, J. L. Murray and L. Sevon ( Presidents of
     States, are necessary for meeting overriding                      Chambers ), C. N. Kakouris, C. Gulmann, D. A. O.
     requirements of general public importance or one of               Edward, J.-P. Puissochet, P. Jann, H. Ragnemalm
     the aims laid down in Article 36 of the EC Treaty, are            ( Rapporteur ) and M. Wathelet, Judges; M. B. Elmer,
     proportionate for that purpose, and those aims or                 Advocate-General ; H. von Holstein, Deputy Registrar, for
     overriding requirements could not be met by measures              the Registrar, has given a judgment on 9 July 1997, the
     less restrictive of intra-Community trade.                        operative part of which is as follows :
3 . On a proper construction of Article 59 of the EC                    With regard to the period preceding the entry into force of
      Treaty, a Member State is not precluded from taking,             Second Council Directive 89/646/EEC of 15 December
     on the basis of provisions of its domestic legislation,           1989 on the coordination of laws, regulations and
     measures against an advertiser in relation to television          administrative provisions relating to the taking up and
     advertising. However, it is for the national court to             pursuit of the business of credit institutions and amending
     determine whether those provisions are necessary for              Directive 77/780/EEC, Article 59 of the EEC Treaty must
     meeting overriding requirements of general public                 be construed as precluding a Member State from requiring
     importance or one of the aims stated in Article 56 of             a credit institution already authorized in another Member
                                                                       State to obtain an authorization in order to be able to
     the EC Treaty, whether they are proportionate for that
     purpose and whether those aims or overriding                      grant a mortgage loan to a person resident within its
     requirements could be met by measures less restrictive            territory, unless that authorization:
     of intra-Community trade.
                                                                       — is required of every person or company pursuing such
                                                                            an activity within the territory of the Member State of
4 . Directive 89/552/EEC is to be interpreted as                            destination,
     precluding the application to television broadcasts
     from other Member States of a provision of a domestic             — is justified on grounds of public interest, such as
      broadcasting law which provides that advertisements                   consumer protection, and
      broadcast in commercial breaks on television must not
      be designed to attract the attention of children under
      12 years of age.                                                 — is objectively necessary to ensure compliance with the
                                                                            rules applicable in the sector under consideration and
                                                                            to protect the interests which those rules are intended
H OJ No C 101 , 22 . 4 . 1995 .                                             to safeguard, and the same result cannot be achieved
                                                                            by less restrictive rules.
                                                                       (') OJ No C 208 , 2 . 9 . 1995 .
                JUDGMENT OF THE COURT
                          of 9 July 1997
in Case C-222/95 (reference for a preliminary ruling made                                 ORDER OF THE COURT
by the French Cour de Cassation ): Société Civile                                                of 30 June 1997
 Immobilière Parodi v. Banque H. Albert de Bary et Cie (')
                                                                       in Case C-66/97 ( reference for a preliminary ruling from
(Free movement of capital — Freedom to provide services                the Tribunal Cível da Comarca de Lisboa): Banco de
— Credit institutions — Grant of a mortgage loan —                     Fomento e Exterior SA v. Amândio Maurício Martins
Authorization requirement in the Member State in which                 Pechim, Maria da Luz Lima Barros Raposo Pechim and
                      the service is provided)                                  Confecções Têxteis de Vouzela Ld? ( CTV) (')
                           ( 97/C 252/24 )                                   (Reference for a preliminary ruling — Inadmissible)
                                                                                                  ( 97/C 252/25 )
                  (Language of the case: French)
                                                                                     (Language of the case: Portuguese)
   (Provisional translation; the definitive translation will be           (Provisional translation; the definitive translation will be
           published in the European Court Reports)                               published in the European Court Reports)
In Case C-222/95 : reference to the Court under Article 177             In Case C- 66/97: reference to the Court under Article 177
of the EC Treaty by the French Cour de Cassation for a                  of the EC Treaty from the Tribunal Civel da Comarca de