CELEX: 32016M7952
Language: en
Date: 2016-04-01 00:00:00
Title: Commission Decision of 01/04/2016 declaring a concentration to be compatible with the common market (Case No COMP/M.7952 - BRIDGEPOINT GROUP / SMYK GROUP) according to Council Regulation (EC) No 139/2004 (Only the English text is authentic)

|[pic]                             |EUROPEAN COMMISSION                                                                                      |

                                        Brussels, 1.4.2016
                                        C(2016) 2046 final

                                        [pic]

|To the notifying party:                                                                                              |                                                                       |
|                                                                                                                     |                                                                       |

Dear Madams, Dear Sir,

Subject:    Case M.7952 BRIDGEPOINT GROUP / SMYK GROUP
         Commission decision pursuant to Article 6(1)(b) of Council Regulation (EC) No 139/2004[1] and Article 57 of the Agreement on the
         European Economic Area[2]

 1. On 23 February 2016, the European Commission received notification of  a  proposed  concentration  pursuant  to  Article  4  of  the  Merger
    Regulation by which the undertaking Bridgepoint Group Limited (United Kingdom) acquires within the meaning of Article 3(1)(b) of the  Merger
    Regulation control over the entities/respective assets belonging to Smyk Group: Kids International sp. z o.o. (Poland); Smyk  All  for  Kids
    SRL (Romania); Madras Enterprises Limited (Cyprus); Prolex Services Ltd. (Cyprus); Spiele Max Holding GmbH  (Germany);  E-Commerce  Services
    sp. z o.o. (Poland); Paritet-Smyk LLC (Ukraine); LLC Smyk Rus (Russia); Spiele Max  AG  (Germany);  Beteiligungs  und  Dienstleistungs  GmbH
    (Germany); Smyk sp. z o.o. (Poland); Smyk Global Assets sp. z o.o. (Poland); Mexvet Enterprises Limited (Cyprus);  and  Smyk  Global  Assets
    GmbH (Switzerland) by way of purchase of shares.[3]

 2. The business activities of the undertakings concerned are:

      – for Bridgepoint Group Limited: private equity company specialised in investments in European middle market companies active  in  a  range
        of sectors including consumer/retail, business services, financial services, healthcare and media;

      – for Smyk Group: retail sale, including online sale, of products for children  such  as  toys,  children's  apparel  and  child/baby  care
        products and accessories.

 3. After examination of the notification, the European Commission has concluded that the notified operation  falls  within  the  scope  of  the
    Merger Regulation and of paragraph 5(c) of the Commission Notice on a simplified procedure for treatment  of  certain  concentrations  under
    Council Regulation (EC) No 139/2004.[4]

 4. For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose  the  notified  operation
    and to declare it compatible with the internal market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b)
    of the Merger Regulation and Article 57 of the EEA Agreement.

                                        For the Commission
                                        (Signed)
                                        Johannes LAITENBERGER
                                        Director-General
-----------------------
[1]   OJ L 24, 29.1.2004, p. 1 (the "Merger Regulation"). With effect from 1 December 2009, the Treaty on the Functioning of the  European  Union
    ("TFEU") has introduced certain changes, such as the replacement of "Community" by "Union" and "common market"  by  "internal  market".  The
    terminology of the TFEU will be used throughout this decision.

[2]   OJ L 1, 3.1.1994, p. 3 ("the EEA Agreement").

[3]   Publication in the Official Journal of the European Union No C 94, 10.03.2016, p.7.

[4]   OJ C 366, 14.12.2013, p. 5.

-----------------------

                                                                  PUBLIC VERSION

                                                           SIMPLIFIED MERGER PROCEDURE