CELEX: 62010CJ0403
Language: en
Date: 2011-07-28
Title: Judgment of the Court (Third Chamber) of 28 July 2011. # Mediaset SpA v European Commission. # Appeal - Subsidies granted by the Italian Republic to promote the purchase of digital decoders - Non-inclusion of decoders for the reception solely of television programmes broadcast by satellite - Decision declaring the aid to be incompatible with the common market. # Case C-403/10 P.

JUDGMENT OF THE COURT (Third Chamber)
      28 July 2011 (*)
      
      (Appeal – Subsidies granted by the Italian Republic to promote the purchase of digital decoders – Non-inclusion of decoders for the reception solely of television programmes broadcast by satellite – Decision declaring the aid to be incompatible with the common market)
      In Case C‑403/10 P,
      APPEAL under Article 56 of the Statute of the Court of Justice of the European Union, brought on 6 August 2010,
      Mediaset SpA, established in Milan (Italy), represented by K. Adamantopoulos, dikigoros, G. Rossi, avvocato, and E. Petritsi, dikigoros,
      
      appellant,
      the other parties to the proceedings being:
      European Commission, represented by B. Martenczuk and B. Stromsky, acting as Agents, with an address for service in Luxembourg,
      
      defendant at first instance,
      Sky Italia Srl, established in Rome (Italy), represented by F. González Díaz, abogado, and F. Salerno, avocat,
      
      intervener at first instance,
      THE COURT (Third Chamber),
      composed of K. Lenaerts (Rapporteur), President of the Chamber, D. Šváby, R. Silva de Lapuerta, E. Juhász and T. von Danwitz,
         Judges,
      
      Advocate General: Y.  Bot,
      Registrar: L. Hewlett, Principal Administrator,
      having regard to the written procedure and further to the hearing on 4 May 2011,
      having decided, after hearing the Advocate General, to proceed to judgment without an Opinion,
      gives the following
      Judgment
      1        By its appeal, Mediaset SpA (‘Mediaset’) seeks to have set aside the judgment of the General Court of the European Union of
         15 June 2010 in Case T‑177/07 Mediaset v Commission [2010] ECR II‑0000 (‘the judgment under appeal’), in which the General Court dismissed the application by Mediaset for annulment
         of Commission Decision 2007/374/EC of 24 January 2007 on State aid C 52/2005 (ex NN 88/2005, ex CP 101/2004) implemented by
         the Italian Republic for the subsidised purchase of digital decoders (OJ 2007 L 147, p. 1; the ‘contested decision’). 
      
       Facts
      2        Article 4(1) of Law No 350 relating to the provisions for drawing up the annual and pluriannual budget of the [Italian] State
         (Finance Act 2004) (legge n. 350 – Disposizioni per la formazione del bilancio annuale e pluriennale dello Stato (legge finanziaria
         2004)) of 24 December 2003 (ordinary supplement to the GURI No 299 of 27 December 2003) (‘the 2004 Finance Law’) provided:
      
      ‘[f]or the year 2004, every user of the broadcasting service who has fulfilled his obligations regarding payment of the relevant
         subscription fee for the year in progress and who purchases or rents equipment for the reception, free-to-air and at no cost
         to the user or to the content provider, of television signals transmitted using digital terrestrial technology (T-DVB/C-DVB)
         and the associated interactive services shall be entitled to a State subsidy of EUR 150. The subsidy shall be awarded within
         the spending limit of EUR 110 million.’
      
      3        Article 1(211) of Law No 311 relating to the provisions for drawing up the annual and pluriannual budget of the State (Finance
         Act 2005) (legge n. 311 – Disposizioni per la formazione del bilancio annuale e pluriennale dello Stato (legge finanziaria
         2005)) of 30 December 2004 (ordinary supplement to the GURI No 306 of 31 December 2004) (‘the 2005 Finance Law’) refinanced
         the measure in question with the same spending limit of EUR 110 million, but reduced the subsidy per decoder to EUR 70.
      
      4        That scheme ceased to apply on 1 December 2005.
      
      5        In Italy the first step in the digitisation of television signals was the adoption of Law No 66 of 20 March 2001 converting
         into law, with amendments, Decree-Law No 5 of 23 January 2001 (legge n. 66 – Conversione in legge, con modificazioni, del
         decreto-legge 23 gennaio 2001, n. 5) (GURI No 70 of 24 March 2001, p. 3), under which digitisation was to have been accomplished
         and transmission in analogue mode to have ceased definitively by December 2006. In that regard, Article 2a(5) of that law
         provides as follows:
      
      ‘By the end of the year 2006, digital technology shall be the sole means used to broadcast programmes and multimedia services
         on terrestrial frequencies.’ 
      
      6        The deadline for the cessation of analogue broadcasting was subsequently postponed twice, initially until 2008, and then again
         until 30 November 2012.
      
      7        On 11 May 2004, Centro Europa 7 Srl filed a complaint with the Commission of the European Communities in respect of the subsidy
         granted by the Italian Republic under Article 4(1) of the 2004 Finance Law for the purchase of certain digital terrestrial
         decoders. By letter of 10 February 2005, Centro Europa 7 srl provided the Commission with further information and maintained
         that that Member State had provided for refinancing of that subsidy in Article 1(211) of the 2005 Finance Law.
      
      8        On 3 May 2005, Sky Italia Srl (‘Sky Italia) also filed a complaint in respect of the same provisions of the 2004 Finance Law
         and the 2005 Finance Law (taken together, ‘the measure at issue’).
      
      9        By letter dated 21 December 2005, the Commission informed the Italian Republic of its decision to initiate the formal investigation
         procedure laid down in Article 88(2) EC (OJ 2006 C 118, p. 10) in respect of the measure at issue. In that decision, the Commission
         called on interested parties to submit their comments on that measure.
      
      10      On 24 January 2007 the Commission adopted the contested decision.
      
      11      In that decision, first of all, the Commission stated that, in so far as it provided for the grant by the Italian Republic
         of a subsidy for the purchase, in 2004 and 2005, of certain digital terrestrial decoders, the measure at issue constituted
         State aid, for the purposes of Article 87(1) EC, to digital terrestrial broadcasters offering pay-TV services, in particular
         pay-per-view services, and digital cable pay-TV operators.
      
      12      Secondly, the Commission found that none of the derogations provided for in Article 87(3) EC was applicable to the measure
         at issue. In particular, the Commission decided that the derogation provided for in Article 87(3)(c) EC could not apply since
         the measure at issue was regarded as aid to digital terrestrial broadcasters and to cable pay-TV operators (the aid at issue).
         Even though the transition from analogue to digital television broadcasting was a common interest objective, the measure at
         issue was not proportionate to the pursuit of that objective and was not capable of preventing unnecessary distortions of
         competition. That finding was primarily based on the fact that the measure at issue was not technologically neutral, since
         it did not apply to digital satellite decoders. On the other hand, the Commission expressed the view that, in so far as the
         measure at issue could be regarded as aid to producers of decoders, it could be covered by the derogation provided for in
         Article 87(3)(c) EC, since (i) it promoted technological development in the form of higher-performance decoders with standards
         available to all producers; (ii) all producers offering that type of decoder, including those established in other Member
         States, were entitled to the funding; and (iii) stimulation of the demand for decoders following the measure at issue was
         the inevitable effect of any public policy in favour of digitisation, even the most technologically neutral.
      
      13      Consequently, the Commission ordered the recovery of the aid paid pursuant to the measure at issue, which had been declared
         incompatible with the common market and granted unlawfully. For that purpose, the Commission offered guidance on methods for
         calculating the amount of aid.
      
      14      By Decision C(2006) 6630 final of 24 January 2007 (‘the decision concerning 2006’), the Commission declared compatible with
         the common market the aid implemented by the Italian Republic under Law No 266 relating to the provisions for drawing up the
         annual and pluriannual budget of the [Italian] State (Finance Act 2006) (legge n. 266 – Disposizioni per la formazione del
         bilancio annuale e pluriennale dello Stato (legge finanziaria 2006)) of 23 December 2005 (ordinary supplement to the GURI
         No 302 of 29 December 2005) for the purchase, in 2006, of digital decoders with an open application programme interface. In
         contrast to the contested decision, the subsidies at issue in the decision concerning 2006 were found to be ‘technologically
         neutral’ inasmuch as they could be granted for decoders of all digital platforms (terrestrial, cable and satellite), provided
         that they were interactive and interoperable, that is to say, on condition that they were ‘open’ decoders as opposed to ‘proprietary’
         decoders.
      
       Procedure before the General Court and the judgment under appeal
      15      By application lodged at the Registry of the General Court on 23 May 2007, Mediaset, a digital terrestrial programmes broadcaster,
         brought an action seeking annulment of the contested decision.
      
      16      By document lodged at the Registry of the General Court on 5 September 2007, Sky Italia applied for leave to intervene in
         support of the Commission. By order of 10 January 2008, the President of the Second Chamber of the General Court granted that
         application for leave to intervene.
      
      17      By the judgment under appeal, the General Court rejected the five pleas in law put forward by Mediaset.
      
      18      As a preliminary matter, in paragraphs 45 to 47 of the judgment under appeal, the General Court rejected as inadmissible the
         fifth plea, alleging a manifest error of assessment as regards the determination of the scope of Article 4(1) of the 2004
         Finance Law, on the ground that that plea had been raised for the first time in the reply and at the hearing. Thus, the General
         Court found that, pursuant to Article 44(1)(c), read in conjunction with Article 48(2), of its Rules of Procedure, according
         to which an application must state the subject‑matter of the proceedings and a summary of the pleas in law on which the application
         is based, new pleas in law may not be introduced in the course of proceedings unless they are based on matters of law or of
         fact which come to light in the course of the procedure, and that consequently the fifth plea had been raised out of time.
      
      19      The General Court then went on to examine the first plea, alleging an infringement of Article 87(1) EC. In the course of examination
         of the second part of that plea, relating to the absence of any economic benefit conferred on Mediaset, the General Court
         stated, in paragraph 60 of the judgment under appeal, that the measure at issue could not benefit a consumer who decided to
         purchase or rent equipment exclusively for the reception of digital satellite television signals. Consequently, that measure
         did not meet the requirement of technological neutrality imposed by the Commission for aid measures relating to the digital
         television market.
      
      20      The General Court observed, in paragraph 61 of the judgment under appeal, that the question whether broadcasters would necessarily
         have financed the acquisition of digital decoders in the absence of the measure at issue, on which Mediaset based several
         of its arguments, was irrelevant as regards the assessment of that measure’s categorisation as State aid. In paragraph 62
         of the judgment under appeal, the General Court held that what was important in that regard was whether the subsidising of
         digital decoders created an advantage for terrestrial broadcasters such as Mediaset. In recitals 82 to 95 of the contested
         decision, the Commission set out in detail all the reasons for its finding that the measure at issue constituted an economic
         advantage in favour of terrestrial broadcasters such as Mediaset. The General Court approved that reasoning and noted, in
         particular, that the Commission was correct to observe that building up an audience is a crucial part of the business of broadcasters
         of television programmes and that the measure at issue, inter alia, enabled those broadcasters to consolidate their existing
         position on the market – as compared with the position of new competitors – in terms of brand image and customer retention.
      
      21      The first part of the first plea, relating to the concept of an indirect beneficiary, examined in paragraphs 74 to 79 of the
         judgment under appeal, was likewise rejected. Basing itself on paragraph 108 of its judgment of 4 March 2009 in Case T‑424/05
         Italy v Commission, the General Court noted that an advantage granted directly to certain natural or legal persons who are not necessarily undertakings
         may constitute an indirect advantage, and hence State aid, for other natural or legal persons who are undertakings. Indeed,
         if that were not the case, Article 87(2)(a) EC, under which aid having a social character, granted to individual consumers,
         is compatible with the common market provided that it is granted without discrimination related to the origin of the products
         concerned, would be superfluous. Lastly, Mediaset’s arguments relating to the Commission’s failure to justify its decision
         to narrow down the concept of indirect beneficiaries to digital terrestrial broadcasters and cable operators offering pay-TV
         services, thereby excluding digital terrestrial broadcasters and cable operators not offering such services, as well as decoder
         manufacturers, were rejected as ineffective since satellite broadcasters could not in any event benefit from the measure at
         issue.
      
      22      As to the third part of the first plea, alleging the absence of selectivity of the measure at issue, the General Court held,
         in paragraphs 82 to 85 of the judgment under appeal, that it was inadmissible because the arguments raised in that regard
         did not meet the requirements of clarity and precision laid down in Article 44(1)(c) of its Rules of Procedure. The General
         Court observed that, in criticising the Commission for confusing the concepts of selectivity and discrimination, Mediaset
         failed to explain how the fact that aid was applied in a discriminatory manner, in the sense that it benefited only certain
         categories of undertaking, did not permit the inference that it was selective for the purposes of Article 87(1) EC.
      
      23      Lastly, in paragraphs 95 to 111 of the judgment under appeal, the General Court rejected in their entirety the arguments put
         forward under the fourth part of the first plea, relating to the absence of distortion of competition. The General Court observed,
         in essence, that the measure at issue distorts competition because it places at an advantage broadcasters using one technology
         rather than another, thereby infringing the principle of technological neutrality. Mediaset’s arguments seeking to demonstrate
         that this advantage would be offset by other circumstances were irrelevant because they would not affect the existence of
         this distortion, even on the supposition that they were established. As to the argument based on Commission Decision C(2007) 4286
         final of 25 September 2007 on aid (N 103/2007) for the acquisition of digital decoders and for the adaptation of antennas
         in Soria, the General Court held that, by contrast to the measure at issue, the measure under examination in the Soria decision
         was able to benefit all digital television broadcasting technologies. The General Court took the view that Mediaset’s argument
         based on legal certainty was manifestly unfounded because the Commission had expressed its doubts as to whether there was
         indeed no breach of the principle of technological neutrality by the measure at issue as soon as the formal investigation
         procedure pursuant to Article 88(2) EC was initiated.
      
      24      The General Court began its consideration of the second plea, alleging manifest error of assessment and error in law in assessing
         the compatibility of the measure at issue with the common market under Article 87(3)(c) EC, by rejecting, in paragraphs 114
         to 117 of the judgment under appeal, the Commission’s argument that some of Mediaset’s claims were inadmissible because they
         lacked clarity; the General Court then went on to reject, in paragraphs 125 to 130 of the judgment under appeal, the first
         part of that plea, alleging an error in concluding that the measure at issue did not address the market failures. The General
         Court held that the Commission was right to take the view that the mandatory nature of the date laid down for digitisation
         in Italy was such as to resolve the problem of coordination among operators on the terrestrial television market and accordingly,
         the subsidy for the purchase of digital decoders was unnecessary. As for the arguments that the measure at issue offset costs
         to consumers and promoted innovation, and that digitisation involved the existence of externalities, the General Court observed
         that those circumstances could not, however, justify the exclusion of the satellite platform from the scope of the measure
         at issue, which represents unjustified technological discrimination.
      
      25      As regards the second part of the second plea, alleging an error in concluding that the measure at issue was neither a necessary
         nor a proportionate instrument for addressing the market failures, the General Court held, in paragraphs 133 to 135 of the
         judgment under appeal, that Mediaset’s arguments that the measure at issue was necessary and proportionate for those purposes
         could not, even if well founded, justify the exclusion of satellite broadcasters from the benefit of the measure, because
         it was precisely the absence of technological neutrality that had led the Commission to find that the aid at issue was incompatible
         with the common market. 
      
      26      In response to the third plea, alleging infringement of Article 253 EC, the General Court started by recalling, in paragraphs
         140 to 147 of the judgment under appeal, the requirements of its case-law with regard to the statement of reasons and noted
         in particular that, as regards the existence of a distortion of competition in the common market, the Commission is not required
         to carry out an economic analysis of the actual situation on the relevant markets, of the market share of the undertakings
         in receipt of the aid, of the position of competing undertakings or of trade flows between Member States. In the case of aid
         granted unlawfully, the Commission is not required to demonstrate the actual effect which that aid has had on competition
         and on trade between Member States because, were the position otherwise, such a requirement would ultimately give Member States
         which grant unlawful aid an advantage over those which notify the aid at the planning stage. In particular, the Commission
         merely needs to establish that the aid at issue is of such a kind as to affect trade between Member States and distorts or
         threatens to distort competition. It does not have to define the market in question.
      
      27      As to the argument that the contested decision contains an inadequate statement of reasons in terms of showing that there
         is a distortion or threat of distortion of competition, the General Court pointed out, in paragraph 148 of the judgment under
         appeal, that, in recitals 102 to 114 of the contested decision, the Commission examined the effect of the measure at issue
         on competition and on trade between the Member States. In particular the General Court observed, in paragraph 156 of that
         judgment, that it is apparent from recitals 113 and 114 of the contested decision that the Commission found that the broadcasting
         and network services markets are open to international competition and that, by the selective favouring of certain broadcasters
         or network operators, competition is distorted at the expense of economic operators which might come from other Member States.
         Thus, the General Court found, in paragraphs 155 and 157 of the judgment under appeal, that the Commission had provided an
         adequate statement of reasons in the contested decision as regards the effects of the measure at issue on competition and
         as regards the question of whether it was likely to affect trade between Member States.
      
      28      The General Court also noted, in paragraph 158 of the judgment under appeal, that the Commission had examined, in recital
         80 of the contested decision, whether the measure at issue involved the use of State resources and, in recitals 81 to 101
         of that decision, whether the measure at issue conferred a selective economic advantage on the recipients. Thus, the Commission
         presented in an appropriate manner, in the contested decision, the reasons why the measure at issue had to be classified as
         State aid. The General Court also stressed, in paragraph 159 of that judgment, that it follows from the express terms of the
         contested decision – in particular from recitals 104, 135 and 140 thereof – that the incompatibility of the measure at issue
         was closely linked to the breach of the principle of technological neutrality. Lastly, concerning the position of decoder
         manufacturers, the General Court held, in paragraph 160 of that judgment, that the Commission had provided a statement of
         reasons for the contested decision to the requisite legal standard by observing, in particular in recital 168 of the contested
         decision, that the measure at issue was, in any event, compatible with the common market as regards those manufacturers given
         that they could all gain from it.
      
      29      The General Court also rejected the fourth plea, alleging infringement of Article 14 of Council Regulation (EC) No 659/1999
         of 22 March 1999 laying down detailed rules for the application of Article [88] EC (OJ 1999 L 83, p. 1) and breach of the
         principle of the protection of legitimate expectations and the principle of legal certainty. It recalled, in paragraphs 169
         and 170 of the judgment under appeal, that the removal of unlawful aid by means of recovery is the logical consequence of
         a finding that it is unlawful and that, under Article 14(1) of Regulation No 659/1999, where negative decisions are taken
         in cases of unlawful aid, the Commission is to decide that the Member State concerned is to take all necessary measures to
         recover the aid from the beneficiary unless, in so doing, the Member State would be contravening a general principle of European
         Union (‘EU’) law.
      
      30      The General Court observed, in paragraph 173 of the judgment under appeal, that, in view of the mandatory nature of the review
         of State aid by the Commission under Article 88 EC, undertakings to which aid has been granted may not, in principle, entertain
         a legitimate expectation that the aid is lawful unless it has been granted in compliance with the procedure. The General Court
         expressed the view, in paragraphs 176 and 177 of that judgment, that the two exceptional circumstances relied on by Mediaset
         were not such as to give rise to a legitimate expectation on its part in the present case. First, the reference in paragraph
         3.4.2 of the Communication from the Commission to the Council, the European Parliament, the European Economic and Social Committee
         and the Committee of the Regions of 30 July 2004 on interoperability of digital interactive TV services (COM(2004) 541 final)
         did not constitute a guarantee on the Commission’s part as regards the lawfulness of a measure such as that at issue. Secondly,
         the argument that the indirect form of the aid at issue could have given rise to a legitimate expectation also had to be rejected
         because, like any diligent economic operator, Mediaset ought to have known that the indirect nature of that aid would have
         no bearing on its classification as aid, or on its recovery.
      
      31      As to the alleged breach of the principle of legal certainty, the General Court observed, in paragraph 181 of the judgment
         under appeal, that, according to settled case-law, no provision requires the Commission, when ordering the recovery of aid
         declared incompatible with the common market, to fix the exact amount of the aid to be recovered. It is sufficient for the
         Commission’s decision to include information enabling the addressee of the decision to work out that amount itself, without
         overmuch difficulty. In addition, the General Court observed, in paragraphs 182 and 184 of the judgment under appeal, that,
         again according to settled case-law, in the absence of pertinent provisions, the recovery of aid which has been declared incompatible
         with the common market is to be carried out in accordance with the rules and procedures laid down by national law and it is
         consequently for the national court, if a case is brought before it, to rule on the amount of State aid which the Commission
         has ordered to be recovered, if necessary after referring a question to the Court of Justice for a preliminary ruling.
      
       Forms of order sought by the parties to the appeal
      32      Mediaset claims that the Court should:
      
      –        set aside the judgment under appeal in its entirety; 
      –        accept the application at first instance for the annulment of the contested decision;
      –        in the alternative, refer the case back to the General Court; and 
      –        order the Commission and the intervener to pay the costs of the proceedings at first instance and on appeal.
      33      The Commission contends that the Court should: 
      
      –        dismiss the appeal as partially inadmissible and partially unfounded; and
      –        order Mediaset to pay the costs.
      34      Sky Italia requests that the Court:
      
      –        dismiss the appeal;
      –        uphold the judgment under appeal; and 
      –        order Mediaset to pay the costs incurred by Sky Italia.
       The appeal
      35      In support of its appeal, Mediaset relies on eight grounds of appeal, of which the first two concern the rejection, on grounds
         of inadmissibility, of certain of its pleas at first instance and the other six the rejection, on the merits, of the other
         pleas relied on before the General Court.
      
      36      According to settled case-law, Article 87(1) EC prohibits State aid ‘favouring certain undertakings or the production of certain
         goods’, that is to say, selective aid (see Case C‑66/02 Italy v Commission [2005] ECR I‑10901, paragraph 94, and Case C‑88/03 Portugal v Commission [2006] ECR I‑7115, paragraph 52). As regards appraisal of the condition of selectivity, Article 87(1) EC requires assessment
         of whether, under a particular legal regime, a national measure is such as to favour ‘certain undertakings or the production
         of certain goods’ in comparison with others which, in the light of the objective pursued by that regime, are in a comparable
         factual and legal situation (see, to that effect, Case C‑143/99 Adria-Wien Pipeline and Wietersdorfer & Peggauer Zementwerke [2001] ECR I‑8365, paragraph 41; Case C‑308/01 GIL Insurance and Others [2004] ECR I‑4777, paragraph 68; and Case C‑172/03 Heiser [2005] ECR I‑1627, paragraph 40). In order to determine whether a measure is selective, it is therefore appropriate to examine
         whether, within the context of a particular legal system, that measure constitutes an advantage for certain undertakings in
         comparison with others which are in a comparable factual and legal situation (Portugal v Commission, paragraph 56).
      
      37      The finding that the measure at issue is not technologically neutral, in that digital satellite decoders are excluded from
         the benefit of the subsidy granted to consumers by that measure, is one of the main factors in the analysis undertaken by
         the Commission in the contested decision. The Commission takes the view, in essence, that the fact that the measure is not
         technologically neutral allows it to draw the conclusion that the measure was selective and distorted competition within the
         meaning of Article 87(1) EC, and that the distortion of competition was such that the aid at issue could not be declared compatible
         with the common market under Article 87(3)(c) EC. Since the General Court approved that analysis in the judgment under appeal,
         the objective of several of the grounds of appeal is to demonstrate that that analysis was unlawful.
      
      38      The grounds of appeal put forward by Mediaset in support of the present appeal must be examined by the Court in the light
         of those considerations.
      
       The first ground of appeal: error in law by reason of the rejection, as being inadmissible, of the fifth plea advanced at
            first instance
       Arguments of the parties
      39      Mediaset maintains that, under Article 44(1)(c) of the Rules of Procedure of the General Court, read in conjunction with Article
         48(2) thereof, the General Court ought to have accepted the admissibility of the fifth plea for annulment advanced at first
         instance, to the effect that the measure at issue did not exclude digital satellite decoders from its scope, provided that
         they used ‘open’ standards rather than ‘proprietary’ standards. Mediaset argues that that plea was not a new plea raised for
         the first time at the hearing before the General Court, as it had already raised that matter in its application, inter alia
         in paragraphs 77, 83, 95, 111, 120, 127 and 140, as well as in its reply. In addition, the Commission relied, in its defence,
         on a decision which it adopted only after the action had been brought, which constitutes a new fact. According to Mediaset,
         the error of law thus committed by the General Court led it to assess the scope of the measure at issue incorrectly and therefore
         to characterise it wrongly as not being technologically neutral.
      
      40      The Commission argues in reply that if, as Mediaset submits, the fifth plea at first instance was not, in reality, a new plea
         but an amplification of the other pleas raised in the application, the rejection of that plea in itself did not prejudice
         Mediaset since the General Court dealt with all those other pleas. In addition, the Commission and Sky Italia dwell on the
         fact that, at the hearing, Mediaset called into question for the first time the finding made by the Commission in the contested
         decision that digital satellite decoders were excluded from the scope of the measure at issue. In its pleadings, by contrast,
         Mediaset asserted only that the exclusion of digital satellite decoders was justified by certain of their characteristics
         and that digital decoders capable of receiving both terrestrial and satellite signals and which used ‘open’ standards could
         be eligible for the subsidy.
      
      41      Sky Italia also notes that the interpretation of a provision of national law by the General Court is tantamount to an assessment
         of a factual element. In any event, the General Court in fact carried out an assessment of the scope of the measure at issue,
         at paragraphs 55 to 60 of the judgment under appeal, and reached the conclusion, on the facts as established, that satellite
         decoders were excluded from its scope.
      
       Findings of the Court
      42      It follows from Article 44(1)(c), in conjunction with Article 48(2), of the Rules of Procedure of the General Court that the
         application initiating proceedings must contain, inter alia, a summary of the pleas in law relied on, and that new pleas in
         law may not be introduced in the course of proceedings unless they are based on matters of law or of fact which have come
         to light in the course of the procedure (order in Case C‑430/00 P Dürbeck v Commission [2001] ECR I‑8547, paragraph 17).
      
      43      In the present case, it is not apparent from any of the seven paragraphs of the application at first instance in which Mediaset
         claims that it disputed the scope of the measure at issue, nor from a reading of the application in its entirety, that Mediaset
         adequately raised in the application the fifth plea to the effect that the measure at issue did not exclude digital satellite
         decoders from its scope provided that they used ‘open’ and not ‘proprietary’ standards.
      
      44      Admittedly, Mediaset claims, in certain paragraphs of that application, that the measure at issue did not adversely affect
         satellite broadcasters and satisfied the test of technological neutrality. However, the argument put forward in support of
         that proposition consists, in essence, of Mediaset’s claim that not extending the scope of that measure to digital satellite
         decoders was justified, since, in particular, there was no supply of ‘open’ standard digital satellite decoders on the market
         and it was unlikely that such a supply would come into being in the brief period during which the measure at issue was to
         be applied. The only example mentioned by Mediaset in its application at first instance of a situation in which a digital
         satellite decoder could have come within the scope of the measure at issue is the sale of a ‘hybrid’ decoder, in other words,
         a decoder which was both a terrestrial decoder and a satellite decoder.
      
      45      It is clear that those arguments cannot be equated with the fifth plea raised at first instance. None of those arguments,
         even if established, would have enabled the General Court to conclude that the measure at issue could be applied to any digital
         satellite decoder other than a ‘hybrid’ decoder.
      
      46      It must be observed, in particular, that, in paragraph 95 of the judgment under appeal, the General Court expressly rejected
         the argument that Sky Italia could benefit from the measure at issue by offering ‘hybrid’ decoders, pointing out that such
         an argument highlighted the selective nature of that measure. Accordingly, the General Court took into account the fact that
         ‘hybrid’ decoders were covered by the measure at issue, but held that decoders which were exclusively satellite decoders were
         excluded from it, irrespective of whether they used ‘open’ or ‘proprietary’ standards.
      
      47      Lastly, the fact that the Commission relied, in the defence which it submitted to the General Court, on a decision which it
         adopted only after the introduction of the action has no effect on the lawfulness, scope or interpretation of the contested
         decision. That does not therefore constitute a new fact within the meaning of Article 48(2) of the General Court’s Rules of
         Procedure.
      
      48      It follows from the foregoing that the first ground of appeal must be rejected.
      
       The second ground of appeal: error in law by reason of the rejection, as being inadmissible, of the third part of the first
            plea raised at first instance 
       Arguments of the parties
      49      Mediaset submits that the General Court erred in law in rejecting as inadmissible the third part of the first plea raised
         at first instance, alleging absence of selectivity in the nature of the measure at issue, on the ground that that part of
         the plea was not set out sufficiently clearly and precisely in the application at first instance. Mediaset claims that that
         error in law is very apparent from reading the application, and in particular paragraph 61 thereof. Mediaset’s criticism of
         the Commission in that part of the plea is that it took the view that the measure at issue was selective because, by reason
         of the fact that it was not technologically neutral, it was discriminatory.
      
      50      Mediaset’s arguments are challenged by the Commission and by Sky Italia, which raise several objections. First, discrimination
         is not an argument put forward by the Commission in the contested decision to conclude that the measure at issue is selective.
         In any event, in accordance with Article 87(1) EC, the exclusion of satellite broadcasters from the benefit of the measure
         at issue was one element that properly entitled the Commission to conclude that the measure was selective and distorted competition.
         Furthermore, Sky Italia argues that the second ground of appeal requires a fresh assessment of the facts by the Court and
         is therefore inadmissible.
      
       Findings of the Court
      51      It is unnecessary to rule on the admissibility of this ground of appeal since it is clearly unfounded (see, by analogy, Joined
         Cases C‑465/09 P to C‑470/09 P Diputación Foral de Vizcaya and Others v Commission [2011] ECR I‑0000, paragraph 115).
      
      52      As has been stated in paragraph 42 of the present judgment, under Article 44(1)(c) of the Rules of Procedure of the General
         Court, the application initiating proceedings must contain, inter alia, a summary of the pleas in law on which the application
         is based.
      
      53      In the present case, the third part of the first plea in law was set out in a single paragraph of six lines in the application
         submitted at first instance and amounts to the assertion that the fact that there is discrimination between different operators
         in the granting of a subsidy is not sufficient ground for holding that subsidy to be selective.
      
      54      However, in accordance with the case-law cited in paragraph 36 of the present judgment, a national measure which discriminates
         between undertakings, in the sense that it is liable to place some of them at an advantage compared with others, is to be
         regarded as selective and therefore as constituting State aid within the meaning of Article 87(1) EC. That is the case, for
         instance, where a measure subsidises the purchase by consumers of a product which is used by an undertaking for the provision
         of a service while the purchase of the product used by another undertaking for the provision of a similar service is not subsidised.
      
      55      Accordingly, only if Mediaset had advanced arguments in support of the view that the measure at issue might not be selective,
         despite being discriminatory, would the third part of the first plea in law raised at first instance have satisfied the requirements
         of Article 44(1)(c) of the General Court’s Rules of Procedure. There are, however, no such arguments in the application submitted
         at first instance.
      
      56      In those circumstances, the General Court was correct to reject, in paragraph 84 of the judgment under appeal, the third part
         of the first plea in law raised before it as inadmissible on the ground that Mediaset had not explained how the fact that
         aid is applied in a discriminatory manner does not permit the inference that it is selective for the purposes of Article 87(1) EC.
         It follows that the second ground of appeal must be rejected.
      
       The third ground of appeal: error in law in that the General Court relied solely on the alleged selectivity of the measure
            at issue in order to conclude that it had created an economic advantage for Mediaset
       Arguments of the parties
      57      Mediaset maintains that the General Court failed to have regard to the fact that, under Article 87(1) EC, two separate conditions
         must be met in order for a national measure such as the one at issue to be characterised as State aid. Thus, the Commission
         must establish not only that an aid measure is selective, in the sense that it applies only to certain undertakings or to
         the production of certain goods, but also that it confers an economic advantage on a recipient, in the sense that it favours
         that recipient. Since the General Court’s examination of whether there was such an economic advantage was neither autonomous
         nor adequate, the General Court’s analysis was unlawful.
      
      58      Mediaset insists that the measure at issue was not selective on the ground that digital satellite decoders were excluded from
         the benefit of the measure at issue, arguing that such decoders, and particularly those marketed by Sky Italia, all used a
         ‘closed’ or ‘proprietary’ technology, whereas only digital decoders using ‘open’ technology could benefit from the measure
         at issue.
      
      59      The Commission and Sky Italia challenge the assertion that the General Court relied solely on the selectivity of the measure
         at issue to find that there was an economic advantage. In fact, the General Court stated that the subsidies to consumers paid
         under the measure at issue are advantages to the terrestrial broadcasters concerned because they help them to build up an
         audience, which is a crucial part of their business, and because they may influence the choice of consumers in favour of a
         particular television programme broadcaster. Sky Italia argues, again, that, by the third ground of appeal, Mediaset is requesting
         that the Court reassess the facts: accordingly, this ground of appeal is inadmissible. Sky Italia adds that, since the Italian
         Republic acted as a public authority in the context of the present case, rather than as an investor, a detailed economic assessment
         of the measure at issue was not in any event required.
      
      60      In response to Mediaset’s arguments concerning the actual selectivity of the measure and, in particular, the claim that Sky
         Italia could not have benefited from the aid in any event, since it was not using ‘open’, interoperable digital decoders when
         the measure at issue was adopted, the Commission argues that it is impossible to know what that undertaking’s commercial choice
         would have been if ‘open’ digital satellite decoders had been eligible for the subsidy at issue. Sky Italia launched its own
         ‘proprietary’ decoders only after the adoption of the 2004 Finance Law, with the result that that choice could have been influenced
         by the criteria laid down in the measure at issue.
      
       Findings of the Court
      61      It is unnecessary to rule on the admissibility of this ground of appeal since it is clearly unfounded (see paragraph 51 of
         the present judgment and the case-law cited).
      
      62      In accordance with the case-law cited in paragraph 36 of the present judgment, in order to determine whether a measure is
         selective, it is appropriate to examine whether that measure constitutes an advantage for certain undertakings in comparison
         with others which are in a comparable factual and legal situation. Accordingly, contrary to what is claimed by Mediaset, the
         conditions relating to the selectivity of a State aid measure and the creation of an economic advantage for a recipient are
         not entirely independent of each other. A measure may be considered to be selective only if it is likely to create such an
         advantage for one recipient while not doing so for other persons whose situation is comparable to that of the recipient.
      
      63      Further, contrary to what is claimed by Mediaset, the General Court stated expressly, in paragraphs 62 to 68 of the judgment
         under appeal, the economic advantages – correctly identified, in the view of the General Court, by the Commission in the contested
         decision – created by the measure at issue for terrestrial broadcasters such as Mediaset.
      
      64      In particular, the General Court made the point that building up an audience, which is made easier by the measure at issue,
         represents a crucial part of the business of television programme broadcasters. The General Court also observed that the measure
         at issue offered an incentive to consumers to switch from analogue to digital terrestrial mode, while limiting the costs that
         digital terrestrial television broadcasters had to bear, and enabled those same broadcasters to consolidate their existing
         position on the market – as compared with the position of new competitors – in terms of brand image and customer retention.
      
      65      As regards the contention, relied on by Mediaset, that only digital decoders using an ‘open’ technology were eligible for
         the subsidy provided for by the measure at issue, with the result that no digital satellite decoder available on the market
         at the material time could qualify because all such decoders used ‘closed’ and ‘proprietary’ technology, that has no effect
         on the soundness of the conclusion reached by the General Court as to the selectivity of that measure. Suffice it to observe
         that the measure at issue still remains selective because it permits the granting of a subsidy to digital terrestrial decoders
         using an ‘open’ technology, while excluding from that subsidy digital satellite decoders using such technology. As the Commission
         correctly points out, it is impossible to know what commercial choice would have been made by satellite broadcasters, such
         as Sky Italia, in relation to the use of ‘open’ or ‘closed’ technology, if digital satellite decoders using ‘open’ standards
         had been able to qualify for that subsidy.
      
      66      It follows from the foregoing that the third ground of appeal must be rejected.
      
       The fourth ground of appeal: error in law in the interpretation and application of Article 87(1) EC
       Arguments of the parties
      67      Mediaset argues, first of all, that the General Court committed an error of law in the interpretation and application of Article
         87(1) EC in so far as it endorsed the conclusion adopted by the Commission that the measure at issue conferred an economic
         advantage on Mediaset, even though that conclusion was based on mere assumptions which were purely abstract and totally devoid
         of any evidence that the measure in question would give rise to ‘audience creation’ and ‘low-cost market penetration’. Mediaset
         claims that the General Court also erred in finding, in paragraph 65 of the judgment under appeal, that the price of a decoder
         is a decisive factor in the choice of consumers. The General Court should have examined the real effects of the measure at
         issue, rather than confine itself to repeating the Commission’s analysis of the alleged, but unsubstantiated, significance
         of the price of decoders as a criterion determining the choice of consumers and of the link between the measure at issue and
         low-cost penetration of the pay-TV market.
      
      68      Next, Mediaset criticises the General Court for committing a manifest distortion of the facts established in the contested
         decision, inasmuch as it misconstrued the significance, in that decision, of the advantage to Mediaset of the fact that the
         measure at issue allowed it allegedly to access, under particularly favourable conditions, specifically the pay‑TV market,
         which distorted competition on that market. Mediaset disputes that analysis by the Commission in any event, but states, in
         this context, that the General Court, because of its incorrect reading of the contested decision, substituted its own reasoning
         for that adopted by the Commission and further erred in its statement of reasons.
      
      69      Lastly, Mediaset argues that the General Court misconstrued the arguments put forward in the first part of its first plea.
         Thus, the General Court wrongly categorised Mediaset as an indirect beneficiary of the measure at issue. Far from contesting
         that aid to consumers could ever be classified as State aid within the meaning of Article 87 EC, Mediaset argued at first
         instance that, where the direct beneficiary of a subsidy is a consumer, a link must be demonstrated between that subsidy and
         the alleged indirect beneficiary, something which the Commission was unable to do in the present case. Mediaset takes issue
         with the reference made by the General Court, in paragraph 76 of the judgment under appeal, to Article 87(2)(a) EC, stating
         that it never claimed that aid to consumers cannot constitute indirect aid to economic operators. Its argument relates to
         the specific conditions applicable to such categorisation.
      
      70      According to the Commission and Sky Italia, the issues as to whether the subsidy paid gave rise to an economic advantage in
         favour of terrestrial digital broadcasters, in the form of increased audiences, and whether the price of a decoder is a decisive
         factor of viewer choice are matters which fall within the assessment of the facts. Consequently, Mediaset’s arguments in relation
         to those facts must be rejected as inadmissible. To the extent that Mediaset relies on a ‘manifest distortion of the facts’
         by the General Court in regard to the existence of an economic advantage in favour of Mediaset, Sky Italia observes that Mediaset
         has provided no evidence capable of proving that there was such a distortion. In any event, Sky Italia is of the view that
         the General Court examined the evidence to support the existence of an economic advantage and concluded, rightly, that the
         measure at issue had conferred such an advantage on Mediaset.
      
      71      Moreover, even if the price of a decoder is not the only element which determines consumer choice, it follows, according to
         the Commission, from basic economic logic that a significant reduction in the price of the decoder will have the effect of
         increasing demand for the service for the reception of which it is necessary. Sky Italia observes that the measure in question
         also created an incentive for consumers to switch from analogue to digital terrestrial mode, instead of opting for an alternative
         platform, such as satellite. The Commission argues that the fact that the General Court mentioned digital terrestrial television
         in general and not pay‑TV services in particular, in paragraphs 62 and 68 of the judgment under appeal, in no way undermines
         the validity of its reasoning.
      
      72      The Commission states that it does not understand the purpose of Mediaset’s arguments concerning the concept of an indirect
         beneficiary. It observes that Mediaset appears no longer to be challenging the fact that aid to consumers may constitute State
         aid, owing to the fact that it also benefits undertakings which are its indirect beneficiaries. As to Mediaset’s argument
         questioning the relevance of Article 87(2)(a) EC, the Commission states that, as is apparent from paragraph 76 of the judgment
         under appeal, that provision would be superfluous if, as stated at first instance by the appellant, aid to consumers could
         never be regarded as State aid within the meaning of Article 87(1) EC by reason of the fact that it indirectly benefits undertakings.
      
       Findings of the Court
      73      As is clear from Article 58 of the Statute of the Court of Justice of the European Union, an appeal is to be limited to points
         of law. The General Court therefore has sole jurisdiction to establish and assess the relevant facts and to assess the evidence,
         save where such facts and evidence have been distorted (see, to that effect, Case C‑136/92 P Commission v Brazzelli Lualdi and Others [1994] ECR I‑1981, paragraphs 49 and 66; Joined Cases C‑238/99 P, C‑244/99 P, C‑245/99 P, C‑247/99 P, C‑250/99 P to C‑252/99 P
         and C‑254/99 P Limburgse Vinyl Maatschappij and Others v Commission [2002] ECR I‑8375, paragraph 194; and Case C‑182/99 P Salzgitter v Commission [2003] ECR I‑10761, paragraph 43).
      
      74      To the extent that Mediaset’s criticism of the General Court is that the latter endorsed the Commission’s conclusion that
         the measure at issue conferred an economic advantage on Mediaset, when that conclusion was based on mere assumptions, suffice
         it to state that Mediaset is here calling into question findings of fact which are under the sole jurisdiction of the General
         Court. Such matters as whether the measure at issue permitted audience creation and low-cost market penetration, whether the
         price of a decoder is a determining factor in consumers’ choice of platform and whether there is a link between the measure
         at issue and low-cost penetration of the pay‑TV market are matters which come within the General Court’s assessment of the
         facts.
      
      75      Further, as is clear from paragraphs 10 to 13 of the judgment under appeal, the Commission took the view, in the contested
         decision, that the grant by the Italian Republic of a subsidy for the purchase, in 2004 and 2005, of certain digital terrestrial
         decoders constituted State aid for the purposes of Article 87(1) EC to digital terrestrial broadcasters offering pay-TV services
         and to digital cable pay-TV operators. Consequently, the scope of the finding, in Article 1 of the contested decision, of
         the existence of aid incompatible with the common market and, therefore, the scope of the judgment under appeal itself, extends
         only to the economic advantage created for those specific beneficiaries.
      
      76      It follows that, since the General Court, in paragraphs 62 to 68 of the judgment under appeal, analysed the question whether
         the measure at issue created an advantage for terrestrial broadcasters such as the appellant, that examination must necessarily
         be interpreted as relating specifically to the advantage conferred on terrestrial broadcasters offering pay‑TV services. The
         fact that that interpretation of the judgment under appeal is correct is confirmed by the reference, in paragraph 62 of that
         judgment, to recitals 82 to 95 of the contested decision, in which the Commission’s analysis is indeed focussed on the market
         in pay‑TV services. Further, there is nothing in the analysis made in paragraphs 62 to 68 of the judgment under appeal to
         preclude such an interpretation.
      
      77      In those circumstances, the argument whereby Mediaset criticises the General Court for having manifestly distorted the facts
         established in the contested decision, on the ground that it misconstrued the significance of the advantage to Mediaset represented
         by the fact that the measure at issue allowed it allegedly to access the pay‑TV market specifically, must be rejected. The
         analysis carried out in paragraphs 62 to 68 of the judgment under appeal concerns precisely that market.
      
      78      Lastly, to the extent that Mediaset claims that the General Court misconstrued the arguments put forward in the first part
         of its first plea at first instance, it is appropriate to quote the wording of the relevant part of its application at first
         instance. In paragraph 23 of that application, Mediaset stated that it ‘does not dispute that … a State aid measure may in
         some circumstances confer an advantage directly on the recipient, or indirectly through a third party’ but that ‘the legal
         treatment of indirect beneficiaries should differ where the direct benefit is conferred on individual consumers rather than
         undertakings’. In paragraph 26 of that application, Mediaset explained that difference in treatment by maintaining that ‘when
         the direct and primary beneficiaries are not carrying out an economic activity and in particular are final consumers, then
         the measure does not fall within the ambit of Article 87(1) EC in the first place’. 
      
      79      Those quotations are sufficient to refute Mediaset’s argument that it had claimed at first instance that, where the direct
         beneficiary of a subsidy is a consumer, a link must be demonstrated between that subsidy and the alleged indirect beneficiary,
         a link which the Commission did not establish in the present case. These also constitute a sufficient ground on which to reject
         Mediaset’s argument taking issue with the reference made by the General Court, at paragraph 76 of the judgment under appeal,
         to Article 87(2)(a) EC, on the ground that that it never claimed that aid to consumers cannot constitute indirect aid to economic
         operators.
      
      80      It is clear from the passages of the application at first instance quoted in paragraph 78 of the present judgment that Mediaset’s
         argument in the application consisted precisely of the claim that aid of which the direct beneficiaries are consumers cannot
         constitute indirect aid to economic operators under any circumstances, with the result that the nature of the link between
         that aid and the alleged indirect beneficiary is of no relevance.
      
      81      In those circumstances, the General Court correctly understood Mediaset’s arguments as they were set out in the application
         at first instance. Further, the General Court did not err in law in rejecting them, in paragraphs 75 and 76 of the judgment
         under appeal, on the ground that aid the direct beneficiaries of which are consumers can none the less constitute indirect
         aid to economic operators. As stated by the General Court in paragraph 76 of its judgment, Article 87(2)(a) EC would be superfluous
         if aid granted to individual consumers could never constitute State aid because, if that were the case, the question of its
         compatibility with the common market would never arise.
      
      82      For the remainder, Mediaset confined itself, in paragraph 27 of its application at first instance, to taking issue with the
         exclusion of other indirect beneficiaries, including decoder manufacturers and digital terrestrial broadcasters not offering
         pay‑TV services. The General Court was entitled to reject that argument as ineffective, in paragraphs 77 and 78 of the judgment
         under appeal, since it could not, even if established, affect the conclusion that Mediaset had indirectly benefited from a
         selective subsidy.
      
      83      In the light of the foregoing, the fourth ground of appeal must be rejected.
      
       The fifth ground of appeal: error in law in the application of Article 87(3)(c) EC, and failure to provide an adequate statement
            of  reasons, in that the General Court failed to deal with all of the relevant pleas raised by Mediaset at first instance
       Arguments of the parties
      84      Mediaset maintains that the General Court erred in law in the application of Article 87(3)(c) EC, and that the judgment under
         appeal was vitiated by a failure to provide an adequate statement of reasons, by omitting to deal with all the relevant pleas
         raised by Mediaset. In particular, the General Court did not consider the substance of the plea set out by Mediaset in paragraphs
         93 to 96 of the application at first instance, alleging a manifest error of assessment by the Commission by reason of the
         fact that it declared the aid in question to be incompatible with the common market without correctly appraising its economic
         context. In particular, the General Court failed to analyse ‘a number of important arguments listed in paragraph 95 of the
         application’.
      
      85      Nor did the General Court assess the plea, set out in paragraphs 121 to 129 of the application at first instance, alleging
         a manifest error of assessment committed by the Commission because of its insufficient and contradictory examination of the
         relevant markets, and the manifest contradiction between its approach in the contested decision and its approach in the decision
         concerning 2006, which also gave rise to an infringement of the principle of legal certainty. Mediaset states that the General
         Court also failed to provide an adequate statement of reasons in that regard, thereby infringing Article 36 of the Statute
         of the Court of Justice.
      
      86      The Commission contends that the fifth ground of appeal should be rejected, asserting that Mediaset does not state in a sufficiently
         specific manner which of its arguments the General Court ignored. Thus, this ground of appeal does not meet the requirements
         for an appeal, which must state clearly the grounds on which the appellant relies. As for the arguments relating to the alleged
         inadequate analysis of the relevant market in the context of the evaluation of the compatibility of the aid at issue with
         the common market, the Commission contends, again, that these are presented too imprecisely and must, for that reason, be
         rejected as inadmissible. In any event, the General Court did not need to undertake a more detailed analysis of the relevant
         market because the unjustifiable exclusion of the satellite platform from the benefit of the measure at issue resulted in
         an unnecessary distortion of competition which could not be justified by any legitimate objective.
      
      87      Sky Italia contends that, by the fifth ground of appeal, Mediaset is requesting the Court to reassess the facts and to substitute
         its own assessment for that already carried out by the General Court. In any event, since Mediaset refers to its own arguments
         concerning the existence of aid, the response of the General Court on that question also provides a response on the question
         of the compatibility of the aid at issue with the common market.
      
       Findings of the Court
      88      According to settled case-law, the obligation on the General Court to state reasons does not require it to provide an account
         which follows exhaustively, one after the other, all the arguments put forward by the parties to the case. The reasoning of
         the General Court may therefore be implicit on condition that it enables the persons concerned to know the reason for the
         General Court’s decision and provides the Court of Justice with sufficient material for it to exercise its power of review
         (see, inter alia, the judgment of 22 May 2008 in Case C‑266/06 P Evonik Degussa v Commission, paragraph 103; Case C‑583/08 P Gogos v Commission [2010] ECR I‑0000, paragraph 30; and Case C‑260/09 P Activision Blizzard Germany v Commission [2011] ECR I‑0000, paragraph 84).
      
      89      Further, it follows from Article 256 TFEU, the first paragraph of Article 58 of the Statute of the Court and Article 112(1)(c)
         of the Rules of Procedure of the Court that an appeal must indicate precisely the contested elements of the judgment which
         the appellant seeks to have set aside and also the legal arguments specifically advanced in support of the appeal (Case C‑248/99 P
         France v Monsanto and Commission [2002] ECR I‑1, paragraph 68 and the case-law cited). A ground of appeal put forward in support of an appeal wherein the appellant
         does no more than merely refer back to its arguments put forward in another context does not meet that requirement, and must
         therefore be rejected as insufficiently substantiated (order in Case C‑51/95 P Unifruit Hellas v Commission [1997] ECR I‑727, paragraph 33).
      
      90      The General Court observed, in paragraph 115 of the judgment under appeal, that the explanations put forward in paragraphs
         93 to 96 of the application before it sought to introduce arguments in support of the three parts of the second plea. Accordingly,
         the General Court reclassified those arguments as falling under the three parts concerned. It examined two of those parts
         explicitly, in paragraphs 118 to 134 of the judgment under appeal, before rejecting the second plea in its entirety in paragraph
         135 of the judgment.
      
      91      Regard being had to that reclassification, the judgment under appeal does indeed contain a response to the arguments put forward
         in paragraphs 93 to 96 of the application at first instance. That being the case, and since there is no precise indication
         of which specific arguments the General Court allegedly failed to take into account, it must be held, first, that the General
         Court’s statement of reasons for rejecting the arguments in those paragraphs satisfied the requisite legal standard and, secondly,
         that the arguments put forward by Mediaset in that regard in its appeal do not comply with the requirements stated in paragraph
         89 of this judgment.
      
      92      It is, moreover, clear that the General Court did not give an explicit response, as part of its examination of the second
         plea relied on at first instance, to the arguments put forward in paragraphs 121 to 129 of the application, which constitute
         the third part of that plea, alleging a manifest error of assessment and an inadequate analysis of the relevant market with
         reference to the fact that the measure at issue had allegedly distorted competition in the common market, a contradiction
         in the approach adopted by the Commission and a disregard of the general principle of legal certainty.
      
      93      However, in paragraphs 86 to 111 of the judgment under appeal, the General Court examined in detail, in the context of the
         first plea alleging an infringement of Article 87(1) EC, concerning the existence of aid, the fourth part of that plea, claiming
         that there was no distortion of competition. In rejecting that fourth part of the first plea in its entirety, the General
         Court analysed arguments which are substantially the same as those put forward by Mediaset in paragraphs 121 to 129 of its
         application at first instance. In particular, the General Court examined and rejected Mediaset’s arguments based on the alleged
         contradiction between the contested decision and the decision concerning 2006, in paragraph 99 of the judgment under appeal,
         and also the arguments in support of an alleged breach of the principle of legal certainty, in paragraph 109 of the judgment,
         in which the General Court expressly stated that the incompatibility of the measure at issue with the common market was closely
         linked to the breach of the principle of technological neutrality.
      
      94      In those circumstances, the judgment under appeal does indeed contain a response to the arguments relating to the compatibility
         of the measure at issue with the common market, put forward within the third part of the second plea in paragraphs 121 to
         129 of the application at first instance. It is clear from reading the judgment as a whole that the General Court did carry
         out a thorough examination of the question whether the measure at issue caused a distortion of competition, raised by Mediaset
         in the arguments concerned.
      
      95      That being the case, given that there are no more precise indications of the arguments which the General Court allegedly failed
         to take into account, according to Mediaset, it must be held, first, that the General Court’s statement of reasons for rejecting
         the arguments in paragraphs 121 to 129 of the application at first instance satisfied the requisite legal standard and, secondly,
         that the arguments put forward by Mediaset in that regard in its appeal do not comply with the requirements stated in paragraph
         89 of this judgment.
      
      96      In the light of the foregoing, the fifth ground of appeal must be rejected.
      
       The sixth ground of appeal: error in law in the interpretation and application of Article 87(3)(c) EC
       Arguments of the parties
      97      Mediaset maintains that the General Court committed an error of law in the interpretation and application of Article 87(3)(c) EC
         by reason of the fact that it found that the Commission had lawfully declared the measure at issue incompatible with the common
         market on the sole ground that it excluded satellite decoders from its scope and, by the application of that selective criterion,
         infringed the principle of technological neutrality. In addition, Mediaset criticises the General Court for approving the
         Commission’s approach of assuming that there was an economic advantage in favour of Mediaset, without undertaking the requisite
         economic and factual analysis, especially as regards the distortion of competition on the pay-TV market.
      
      98      The General Court also approved, wrongly, the Commission’s approach whereby that advantage is, by definition, always incompatible
         with the common market, without any assessment of the significance of that alleged advantage in the light of the principles
         of proportionality and necessity, in order to identify its net effects on competition in the relevant market, as required
         by Article 87(3)(c) EC. Such an analysis ought, inter alia, to have included a proper balancing test of the net advantages
         provided by the measure at issue and the net costs in terms of specific distortions on the pay-TV market.
      
      99      The Commission and Sky Italia counter that the unwarranted exclusion of the satellite platform from the benefit of the measure
         at issue constitutes an element of distortion that is sufficient to render the aid in question incompatible with the common
         market. In support of that contention, Sky Italia relies on paragraph 69 of the judgment of 6 October 2009 in Case T‑21/06
         Germany v Commission. Concerning the alleged failure to analyse the effects of distortion on the pay-TV market, the Commission states that the mere
         fact that Sky Italia, which was the main competitor of Mediaset, was excluded from the benefit of the aid, implies, in itself,
         the existence of a distortion of competition on the market. According to Sky Italia, Mediaset is seeking, by the sixth ground
         of appeal, to have the facts reassessed.
      
       Findings of the Court
      100    Mediaset maintains, in essence, that the General Court committed an error in law in the application of Article 87(3)(c) EC
         because it did not find fault with the Commission’s finding that that provision was not applicable on the sole ground that
         the measure at issue was not technologically neutral and was for that reason selective.
      
      101    That being the case, and taking into consideration the fact, as observed in paragraph 73 of the present judgment, that the
         General Court has sole jurisdiction to establish and assess the relevant facts and to assess the evidence, the Court must
         examine, within the framework of this appeal, whether the selectivity of State aid stemming from the fact that it is not technologically
         neutral can be sufficient, in appropriate circumstances, to render Article 87(3)(c) EC inapplicable.
      
      102    According to that provision, aid to facilitate the development of certain economic activities or of certain economic areas
         may be considered to be compatible with the common market where such aid does not adversely affect trading conditions to an
         extent contrary to the common interest.
      
      103    It is clear that the measure at issue enabled consumers, according to the findings of fact made by the General Court, to benefit
         from a subsidy solely when they purchased a digital terrestrial decoder using ‘open’ standards and not when they purchased
         a digital satellite decoder using such standards. However, of necessity, such a measure is liable, owing to the fact that
         it places a consumer in a more favourable situation when he purchases such a terrestrial decoder than when he purchases such
         a satellite decoder, to favour the marketing and sales of terrestrial decoders and, accordingly, to affect trading conditions
         in the common market.
      
      104    It follows that such an aspect of selectivity as regards technology affecting an aid measure may be enough in itself to cause
         a distortion which is sufficient ground for holding that measure to be incompatible with the common market.
      
      105    In those circumstances, the General Court did not commit any error in law in rejecting the arguments put forward by Mediaset
         at first instance, in particular in paragraphs 127 to 129 and 133 of the judgment under appeal, on the ground that the various
         factors relied on by Mediaset could not justify the exclusion of satellite broadcasters from the benefit of the measure at
         issue.
      
      106    As regards the alleged failure to carry out a specific examination of the economic advantage conferred and of the distortion
         of competition created in the pay‑TV market, it must be recalled, as stated in paragraphs 75, 76 and 93 of the present judgment,
         that, taking into consideration the scope of the contested decision, the economic analysis carried out by the General Court
         in the judgment under appeal, particularly in paragraphs 95 to 111 thereof, in which it examined whether the measure at issue
         caused a distortion of competition, must be regarded as taking into account, in particular, the situation on that market.
      
      107    Given that the General Court did examine, contrary to what is claimed by Mediaset, whether the measure at issue caused a distortion
         of competition in the pay‑TV market, it is sufficient to declare, for the remainder, that the specific content of that analysis
         falls within the scope of the assessment of facts carried out by the General Court which, in accordance with the case-law
         cited in paragraph 73 of the present judgment, cannot be examined by the Court in an appeal.
      
      108    It follows that the sixth ground of appeal must be rejected in its entirety.
      
       The seventh ground of appeal: error in law and inadequate statement of reasons stemming from the fact that the General Court
            did not respond adequately to the third plea raised at first instance
       Arguments of the parties
      109    Mediaset claims that the General Court erred in law and that the judgment under appeal is deficient because of a failure to
         provide an adequate statement of reasons owing to the fact that it did not respond adequately to Mediaset’s third plea at
         first instance, set out in paragraph 133 et seq. of the application, claiming that the statement of reasons in the contested
         decision was inappropriate and contradictory in regard to the analysis of the compatibility of the measure at issue with the
         common market. Mediaset challenges, in particular, the absence of analysis of the pay‑TV market and complains that the General
         Court relied exclusively, in that regard, on an alleged infringement of technological neutrality. According to Mediaset, the
         General Court misconstrued its arguments and therefore wrongly rejected them, particularly in paragraph 159 of the judgment
         under appeal.
      
      110    According to the Commission, the only substantive argument raised by the appellant in this ground of appeal appears to be
         the allegedly inadequate nature of the examination by the General Court of a specific distortion of competition on the pay-TV
         market. However, Mediaset had already put forward that argument in the sixth ground of appeal. The Commission therefore refers
         to its reply to that ground of appeal. According to Sky Italia, Mediaset seeks, once again, by the seventh ground of appeal,
         to have the facts reassessed. In any event, the General Court examined the effects of the measure at issue on the pay-TV market
         in paragraphs 150 to 155 of the judgment under appeal.
      
       Findings of the Court
      111    As a preliminary point, it must be observed that the seventh ground of appeal concerns whether the General Court was justified
         in rejecting the third plea put forward at first instance, set out in paragraph 133 et seq. of the application, which alleged
         an infringement of an essential procedural requirement in relation to the statement of reasons for measures, pursuant to Article
         253 EC. The seventh ground of appeal concerns therefore the examination by the General Court of a plea relating to an alleged
         breach of the obligation to state reasons, which is a plea distinct from those concerning the substantive legality of a measure
         (see, to that effect, Case C‑367/95 P Commission v Sytraval and Brink’s France [1998] ECR I‑1719, paragraphs 66 and 67).
      
      112    To the extent that Mediaset intended that the present ground of appeal should also challenge the substantive findings made
         in the judgment under appeal in relation to the incompatibility of the measure at issue with the common market, this ground
         of appeal overlaps with the fifth and sixth grounds of appeal previously examined in the present judgment. In any event, the
         seventh ground of appeal does not identify, with sufficient precision, in what way the substantive reasoning in the judgment
         under appeal is unlawful, as required in accordance with the case-law cited in paragraph 89 of this judgment.
      
      113    Furthermore, it has been consistently held that the statement of reasons required by Article 253 EC must be appropriate to
         the measure at issue and must disclose in a clear and unequivocal fashion the reasoning followed by the institution which
         adopted the measure in question in such a way as to enable the persons concerned to ascertain the reasons for the measure
         adopted and to enable the competent court to exercise its power of review. The requirements to be satisfied by the statement
         of reasons depend on the circumstances of each case, in particular the content of the measure in question, the nature of the
         reasons given and the interest which the addressees of the measure, or other parties to whom it is of direct and individual
         concern, may have in obtaining explanations (Commission v Sytraval and Brink’s France, paragraph 63 and the case-law cited).
      
      114    Mediaset’s specific complaint is that the General Court failed to examine whether there was a failure to state reasons in
         the contested decision in regard to the compatibility of the aid at issue with the common market, owing to the fact that it
         examined the alleged distortions of competition exclusively in the light of Article 87(1) EC, whereas Mediaset had also claimed
         that there was a failure to state reasons concerning the examination of those distortions in the light of Article 87(3)(c) EC.
      
      115    It must be recalled, in this regard, that, in recital 167 of the contested decision, which features under the heading ‘Avoiding
         unnecessary distortions’ and is part of the examination of the compatibility of the measure at issue with the common market,
         in the light of Article 87(3)(c) EC, the Commission expressly refers to the section of the contested decision relating to
         its examination of the existence of aid in the light of Article 87(1) EC headed ‘Distortion of competition’, to be found in
         recitals 102 to 112 of that decision. As observed by the Commission, the General Court expressly reviewed the sufficiency
         of the latter part of the statement of reasons for the contested decision in paragraphs 148 to 155 of the judgment under appeal.
      
      116    In those circumstances, in the same way as it has been held in paragraph 95 of the present judgment that the General Court’s
         statement of reasons for rejecting the arguments put forward in paragraphs 121 to 129 of the application at first instance
         satisfied the requisite legal standard by responding, in paragraphs 95 to 111 of the judgment under appeal, to analogous arguments
         relating to the existence of aid, it must be held that the examination of the statement of reasons for the contested decision
         carried out by the General Court in paragraphs 148 to 155 of that judgment is sufficient to justify the rejection of the seventh
         ground of appeal in so far as it relates to distortions of competition.
      
      117    Lastly, in so far as Mediaset challenges the absence of analysis, in the judgment under appeal, of the pay‑TV market and criticises
         the General Court for relying exclusively, as regards the incompatibility of the measure at issue with the common market,
         on an alleged infringement of technological neutrality, it must be observed that the General Court held, in paragraph 159
         of that judgment, that, according to the contested decision, the incompatibility of the measure at issue was closely linked
         to the infringement of the principle of technological neutrality. The General Court refers, in that regard, to recitals 104,
         135 and 140 of the contested decision and to paragraph 109 of its judgment.
      
      118    It follows that the General Court set out clearly, in the judgment under appeal, the reasons why it took the view that the
         statement of reasons in the contested decision met the requisite legal standard in relation to the incompatibility of the
         measure at issue with the common market, in particular on the basis of a link, established by the Commission, between that
         incompatibility and technological neutrality.
      
      119    In the light of the foregoing, the seventh ground of appeal must be rejected in its entirety.
      
       The eighth ground of appeal: infringement of Article 14 of Regulation No 659/1999
       Arguments of the parties
      120    Mediaset submits that the General Court infringed Article 14 of Regulation No 659/1999 by failing to reply to its plea that
         the contested decision is incompatible with the principle of legal certainty by reason of the fact that its provisions do
         not make it possible to establish a sound recovery methodology for the aid identified as incompatible. In addition, the General
         Court erred in law in rejecting the separate plea, advanced at first instance, alleging breach of the principle of legal certainty
         on the ground that it is for national law and, consequently, the national court to determine the amount of aid to be recovered.
         Lastly, Mediaset takes issue with the application of the principle of recovery in this case, asserting that the contested
         decision does not permit restoration of the situation existing prior to payment of the aid in question.
      
      121    The Commission recalls that, in accordance with Article 14(1) of Regulation No 659/1999, it is obliged to order the recovery
         of unlawful aid, unless such recovery is contrary to a general principle of EU law. The General Court addressed this point
         in the judgment under appeal and concluded that no general principle of EU law precluded recovery. As to quantification of
         the unlawful aid, the General Court rightly pointed out that, in accordance with the case-law, the Commission is not obliged
         to quantify the unlawful aid in its recovery decision. The Commission has merely to set out the elements which allow the Member
         State concerned, in cooperation with the Commission, to quantify the aid without overmuch difficulty. The contested decision,
         however, did contain, in recital 191 et seq., detailed guidance on how the unlawful aid at issue could be quantified. In its
         very general remarks, the appellant does not explain why that guidance was insufficient, or why recovery of that aid would
         have been impossible. Subsequent events have, moreover, proved that quantification was possible. In cooperation with the Commission,
         the Italian authorities did in fact quantify that aid, which was reimbursed by the appellant together with interest.
      
       Findings of the Court
      122    The General Court first observed, in paragraph 169 of the judgment under appeal, that, according to settled case-law, the
         removal of unlawful State aid by means of recovery is the logical consequence of a finding that that aid is unlawful. The
         aim of obliging the Member State concerned to abolish aid found by the Commission to be incompatible with the common market
         is to restore the previous situation, causing the recipient to forfeit the advantage which it had enjoyed over its competitors
         (see Case C‑310/99 Italy v Commission [2002] ECR I‑2289, paragraph 99, and Case C‑277/00 Germany v Commission [2004] ECR I‑3925, paragraph 75 and the case-law cited).
      
      123    Thus, under Article 14(1) of Regulation (EC) No 659/1999,‘[w]here negative decisions are taken in cases of unlawful aid, the
         Commission shall decide that the Member State concerned shall take all necessary measures to recover the aid from the beneficiary
         ... The Commission shall not require recovery of the aid if this would be contrary to a general principle of Community law’.
         Article 14(3) of that regulation specifies that ‘… recovery shall be effected without delay and in accordance with the procedures
         under the national law of the Member State concerned, provided that they allow the immediate and effective execution of the
         Commission’s decision. To this effect and in the event of a procedure before national courts, the Member States concerned
         shall take all necessary steps which are available in their respective legal systems, including provisional measures, without
         prejudice to Community law’. 
      
      124    Accordingly, the Commission is always obliged to order the recovery of aid which it declares to be incompatible with the common
         market, unless such recovery would be contrary to a general principle of EU law.
      
      125    None the less, Mediaset expresses the view that the principle of legal certainty precludes, in the present case, recovery
         of the unlawful aid because the provisions of the contested decision do not make it possible to establish an adequate recovery
         methodology. The General Court therefore erred in law, according to Mediaset, in the application of that principle by holding
         that that principle did not preclude recovery in the circumstances of this case.
      
      126    In that regard, the General Court correctly pointed out, in paragraphs 181 to 183 of the judgment under appeal, that no provision
         of EU law requires the Commission, when ordering the recovery of aid declared incompatible with the common market, to fix
         the exact amount of the aid to be recovered. It is sufficient for the Commission’s decision to include information enabling
         the addressee of the decision to work out itself, without overmuch difficulty, that amount (see, inter alia, Case C‑480/98
         Spain v Commission [2000] ECR I‑8717, paragraph 25, and Case C‑441/06 Commission v France [2007] ECR I-8887, paragraph 29). The recovery of aid which has been declared incompatible with the common market is to be
         carried out in accordance with the rules and procedures laid down by national law (Case C‑382/99 Netherlands v Commission [2002] ECR I‑5163, paragraph 90 and the case-law cited). Further, the obligation on a Member State to calculate the exact
         amount of aid to be recovered forms part of the more general reciprocal obligation incumbent upon the Commission and the Member
         States of sincere cooperation in the implementation of Treaty rules concerning State aid (Netherlands v Commission, paragraph 91).
      
      127    Thus, in accordance with the Court’s case-law, the Commission can legitimately confine itself to declaring that there is an
         obligation to repay the aid in question and leave it to the national authorities to calculate the exact amounts to be repaid
         (Case C‑415/03 Commission v Greece [2005] ECR I‑3875, paragraph 40).
      
      128    In the light of the foregoing, the General Court committed no error in law in holding, in paragraphs 184 and 185 of the judgment
         under appeal, that it is for the national court, if a case is brought before it, to rule on the amount of aid to be recovered,
         thereby rejecting Mediaset’s argument alleging an infringement of the principle of legal certainty.
      
      129    In so far as Mediaset maintains that it was actually impossible or, at least, excessively difficult, within the meaning of
         the case-law cited in paragraph 126 of this judgment, to establish an adequate methodology for the recovery of the aid at
         issue on the basis of the contested decision, it is clear that that raises matters of factual assessment in respect of which
         the General Court alone has jurisdiction, in accordance with the case-law cited in paragraph 73 of this judgment. To the extent
         that Mediaset claims that the General Court did not examine that alleged impossibility in the judgment under appeal, Mediaset
         is maintaining, in essence, that that judgment is vitiated by an inadequate statement of reasons.
      
      130    In that regard, it should be pointed out that, in accordance with the case‑law cited in paragraph 88 of this judgment, the
         obligation to state reasons does not require the General Court to provide an account which addresses exhaustively, one after
         the other, all the arguments put forward by the parties to the case. It is clear from paragraphs 126 to 128 of the present
         judgment, in which the Court reviewed the lawfulness of paragraphs 181 to 184 of the judgment under appeal, that the General
         Court committed no error in law in ruling that it was for the national court to determine the amount of aid to be recovered.
         That being the case, and taking into consideration the fact, stated in paragraph 12 of the judgment under appeal, that the
         Commission offered guidance in the contested decision, more specifically in recitals 191 to 207 thereof, on the method for
         calculating the amount of aid to be recovered, it must be concluded that the General Court’s statement of reasons for that
         aspect of the judgment under appeal satisfied the requisite legal standard.
      
      131    In the light of the foregoing, the eighth ground of appeal must be rejected.
      
      132    Since all of the grounds of appeal put forward by Mediaset have been rejected, the appeal must be dismissed in its entirety.
      
       Costs
      133    Under the first paragraph of Article 122 of the Rules of Procedure, where the appeal is unfounded, the Court of Justice is
         to make a decision as to costs. Under Article 69(2) of the Rules of Procedure, which applies to appeal proceedings pursuant
         to Article 118 of those Rules, the unsuccessful party is to be ordered to pay the costs if they have been applied for in the
         successful party’s pleadings.
      
      134    Since in this case Mediaset has been unsuccessful, it must be ordered to bear its own costs and to pay the costs incurred
         by the Commission and by Sky Italia, in accordance with the forms of order sought by them.
      
      On those grounds, the Court (Third Chamber) hereby:
      1.      Dismisses the appeal;
      2.      Orders Mediaset SpA to bear its own costs and to pay the costs of the European Commission and of Sky Italia Srl.
      [Signatures]
      * Language of the case: English.