CELEX: 51992PC0130
Language: en
Date: 1992-04-02
Title: Amended proposal for a COUNCIL DECISION on a Community action plan to assist tourism

COMMISSION OF THE EUROPEAN COMMUNITIES
                                          COM(92)130   final
                                          Brussels, 2 April 1992
                        Amended proposal for a
                           COUNCIL DECISION
          on a Communl ty._act.ion p I an _to_ass 1st tour I sm
      (presented by the Commission pursuant to Article 149(3)
                          of the EEC-Treaty)
 ---pagebreak---                            EXPLANATORY MEMORANDUM
1. The Commission Is presenting, under Article 149(3) of the EEC Treaty,
an amended proposal for a Council Decision on a Community action plan to
assist tourism (C0M(91)97 final, 16 April 1991). The proposal as now
amended takes into account a number of changes proposed by Parliament
(adopted on 14 February 1992 - document PE 158.955), a number of
suggestions in the opinion of the Economic and Social Committee (OJ C 49,
24.2.1992), and some of the points made at the meeting of Ministers of
Tourism in Noordwijk on 16-17 October 1991.
2. Among the amendments suggested by Parliament, the Commission has
adopted those on Improving the structure of the proposal for a Decision in
such a way as to clarify its objectives and possible scope. The proposals
for the presentation of certain specific measures (rural tourism, youth
tourism) to be reformulated In the shape of an indicative list of measures
designed to achieve a broad objective have been taken up, and In order to
keep the text consistent they have been aligned on thematic measures. A
timetable of priorities has been added, and the Commission has also
included In the preamble to the Decision a number of changes specifying
more precisely the criteria for Community action, including compliance with
the principle of subsidiarity, not distorting competition and strengthening
collaboration between those involved in developing tourism, including local
author i t ies.
The Commission has also followed Parliament's suggestions on strengthening
horizontal measures in tourism, especially coordination between national
and Community policies, and consultation with trade circles.
The Commission has also endorsed a number of concrete ideas which
Parliament or the Economic and Social Committee wish to see introduced Into
the action plan, most of which are reformulated in the light of the
Community's possibilities for action. It has thus taken up Parliament's
 idea that Community measures at the interface between tourism and the
environment, and action to assist social tourism and youth tourism, should
be strengthened.
3. The Commission has taken up a number of amendments designed to give
priority to Community measures to assist tourism in eastern and central
Europe, but only in part. Cooperation with the countries there is
envisaged as taking the form of implementation of a number of
cross-frontier pilot projects, but there could be no question of making
 this a priority objective under this plan.
 4. On the other hand, the Commission has not been able to accept a number
of amendments falling under other aspects of Community action, particularly
 its cultural policy. Nor has it been able to endorse Parliament's
 amendment concerning the budgetary resources to be allocated to the plan,
 in view of the allocation of powers between the Community institutions in
 budgetary affairs.
                                                                            ./}6L
 ---pagebreak---     A m e n d e d Proposal for a COUNCIL DECISION c o n c e r n i n g a C o m m u n i t y Action
                                          Plan to assist t o u r i s m
        ( p r e s e n t e d by the Commission according to article 149, i n d e n t 3 of the EC
                                                 Treaty)
     INITIAL TEXT                                                             AMENDED TEXT
The Council of the European Communities,                     The Council of the European Communities,
Having regard to the provisions of the Treaty                 Having regard to the provisions of the Treaty
establishing the European Economic Community,                establishing the European Economic Community,
and in particular Article 235 thereof,                       and in particular Article 235 thereof,
Having regard to the proposal          for a  decision        Having regard to the proposal for a decision
presented by the Commission,                                  presented by the Commission,
Having regard to the opinion of the          European         Having regard to the opinion of the European
Parliament,                                                   Parliament,
Having regard to the opinion of the Economic and              Having regard to the opinion of the Economic
Social Committee,                                             and social Committee.
Whereas tourism occupies an important place in the           Whereas tourism o c c u p i e s an important place in
economy of the member states and that tourism                 the e c o n o m y of the Member States, with tourist
activity is a strong potential for employment,                activities representing a large potential source of
                                                              employment and the sector being o n e of the few
                                                              in which growth is expected in Europe as a
                                                              whole, including eastern and central Europe;
Whereas tourism is a vehicule to promote a better             Whereas tourism allows people of all kinds to
knowledge of the cultures and way of life in the              gain a better knowledge of Europe's cultural
member states of the Community for all its citizens.          roots and of the cultures and ways of life in the
                                                              Member Slates of the Community, thus making a
                                                              great contribution to the progress of the idea of
                                                              "European citizenship", which is o n e of the main
 ---pagebreak---                                                     preoccupations of the Community institutions,
                                                    and in particular the European Parliament;
Whereas taking into account of the results obtained Whereas the achievements of the European Year
during the European Year of Tourism,                of Tourism should be taken into account;
Whereas, in view of the above, Community action in  Whereas, in view of the above, Community action
the field of tourism should be translated through a regarding tourism should take the form of a
reinforcement of the horizontal approach of         strengthening of the horizontal approach to
tourism in national and Community policies and the  tourism in Community and national policies, and
realisation of specific actions,                    of the implementation of specific measures, and
                                                    whereas that approach should also include
                                                    coordinating the measures undertaken by other
                                                    Commission departments which affect tourism;
Whereas a certain number of measures are already    Whereas a number of measures are already in
in place in order to improve the knowledge of the   place in order to improve the knowledge of the
tourism sector and to respond to its needs within   tourism sector and to respond to its needs within
the framework of the Community instruments and      the framework of the Community instruments
policies,                                           and policies;
Whereas the Community can contribute to improve     Whereas the Community can contribute to
the quality and competitivity of the supply of      improving the quality and competitiveness of the
Community tourism, favouring a common approach      Community's tourism supply, by encouraging a
towards medium term problems which face             joint approach to the medium-term problems
European tourism, by encouraging the development    facing European tourism, by encouraging the
of transnational actions, as well as developing the diversification of tourist activity and the
promotion of European tourism on the main third     development of transnational measures, and by
markets,                                            developing the promotion of European tourism
                                                    on the main external markets;
Whereas in view of the above, the Community can     Whereas tourism can make an              effective
promote the smooth development of economic          contribution to achieving economic and social
activities in the Community as a whole, a continued cohesion in the Community and whereas it can
and balanced expansion, an accelerated increase in  promote in the Community a harmonious
the standard of living and closer relations between development of economic activity, continuous
the member states,                                  and balanced expansion, a higher standard of
                                                    living and closer relations between the countries
                                                    which it links ;
                                                    Whereas tourism in the Community will, in
                                                    future, have to be more compatible with the
                                                    needs and the integrity of the local population
                                                    and the natural and cultural environment, and
                                                    whereas supply will have to be oriented more
                                                    towards quality than quantity, in order to avoid
                                                    the excesses of mass tourism;
 ---pagebreak---                            3-                                                -3-
Whereas in addition to a better integration of       Whereas it is necessary t o e n c o u r a g e not only
tourism in the different Community policies it is    better integration of tourism into the various
necessary to favour a close cooperation between all  Community policies but also c l o s e cooperation
the public and private actors of the tourism sector, between all public and private b o d i e s in the
and that the putting into operation at Community     sector, including representatives of tourist
level of a certain number of specific measures,      regions, and whereas the implementation at
complementing those taken at national level, is the  Community level of a number of specific
most appropriate way of realising such a             measures, complementary to t h o s e taken at
cooperation,                                         national level, is the best way o f achieving such
                                                     cooperation, while avoiding any distortion of
                                                     competition at European level;
                                                     Whereas European transport policy has a major
                                                     influence on the future quality of tourism in
                                                     Europe's regions;
                                                     Whereas free competition s h o u l d b e preserved in
                                                     the sector, both for the benefit of consumers and
                                                     in order to promote SMEs;
                                                     Whereas there is a n e e d for the early availability
                                                     of extensive statistics o n tourism in the
                                                     Community and for the carrying-out of forecasts
                                                     on n e w forms of tourism;
Whereas, without influencing the negotiations in     Whereas,      without    prejudice        to    current
course, the Community should envisage the            negotiations, the Community must envisage the
situation where agreements with third countries or   possibility of agreements with non-Community
international organisations will be necessary to     countries or international organizations being
ensure the success of the objectives defined in its  necessary in order to achieve the objectives of its
action plan in the field of tourism and that, in     action plan to assist tourism, and whereas the
addition, the Commission should be authorised to     Commission should accordingly b e authorized to
conduct the negotiations,                            conduct the necessary negotiations;
                                                     Whereas decentralized tourism policy structures
                                                      are effective and whereas the Commission must
                                                      comply with the principle of subsidiarity;
Whereas the Treaty d o e s not provide, for the      Whereas the Treaty d o e s not provide for any
adoption of the present decision, powers other        other powers for the adoption of this decision
than those of Article 235,                            than those provided for in Article 235;
 ---pagebreak---                                                                                 -4-
Has decided as follows:                               Has decided as follows:
Article 1                                             Article 1
A Community action plan in favour of tourism shall    A Community action plan to assist tourism shall
be declared.                                          be declared.
Article 2                                             Article 2
The budgetary authority shall determine the budget    The budgetary authority shall determine the
available for each financial year.                    budget available for each financial year.
Article 3                                             Article 3
The Commission shall put into operation the action    The Commission shall put the action plan into
within the framework defined in the annex. It shall   operation within the framework defined in the
be assisted by the Tourism Advisory Committee,        annex. In order to fulfil the objectives of the
established by the Council decision of 22 December    plan, it may undertake measures other than those
1986 (1).                                             set out in the annex, after having consulted the
                                                      Committee established by the Council Decision
                                                      of 22 December 1986 (1). The Commission shall
                                                      coordinate the action plan           with the various
                                                      Community policies, and through the various
                                                      Directorates General c o n c e r n e d , in accordance
                                                      with current procedures.
                                                      Article 4
                                                      The measures must b e consistent with the
                                                      principle     of    subsidiarity     and     must   be
                                                      implemented through coordination with the
                                                      national authorities and, whenever necessary,
                                                      with     the     regional     authorities     or   the
                                                      representatives of the local population, s o as to
                                                      take account of the importance of tourism for
                                                      regional development.
Article 4                                             Article 5
Without influencing the general negotiations and in   Without influencing the general negotiations and
 the case where cooperation with third countries      in the case where cooperation with third
and     international    organisations be    deemed   countries and international organisations be
 necessary for the pursuance of the objectives of the deemed necessary for the pursuance of the
current action plan, the Commission shall be          objectives of the current action plan, the
 authorised to negotiate.                             Commission shall be authorised to negotiate.
                                                                OJL 384/52 of 3112.86
 0)       OJL 384/52 of 3112.86
 ---pagebreak---                         -5                                                 -5-
ArticleS                                           Article 6
After a period of three years maximum, the         Every year from the adoption of the plan, the
Commission shall evaluate the actions in progress  Commission, in a report to the Council and
and shall propose the appropriate modifications to Parliament, shall evaluate the Community's
the present decision and its annex.                activities which affect tourism, with reference in
                                                   particular to regional development, the state of
                                                   competition and progress in competitiveness.
                                                   Article 7
                                                   By 1995, at the latest, the Commission shall
                                                   evaluate the actions achieved under this decision
                                                   and report to the Council and European
                                                   Parliament.
 ---pagebreak---                           ANNEX
                                                                                             ANNEX
SPECIFIC COMMUNITY MEASURES IN FAVOUR OF
   THE DEVELOPMENT OF EUROPEAN TOURISM
                                                                         COMMUNITY                MEASURES         TO      ASSIS'I
                                                                         TOURISM
                                                                         Horizontal m e a s u r e s
8.      Improving t h e Knowledge of the Sector                 Al.      Improving k n o w l e d g e of t h e tourist
                                                                         industry a n d assuring greater consistency
        launch of a programme of studies to                              of Community m e a s u r e s
        complement           the       tourism       statistics
        programme (3) concerning o n the o n e                  Community action is i n t e n d e d to improve t h e
        hand an evaluation of the impact of                     consistency of t h e m e a s u r e s taken to assist
        exisiting Community policies in favour of               tourism      by     increasing           knowledge         of      its
        tourism, and the other hand an analysis of              characteristics, c o m p o n e n t s a n d d e v e l o p m e n t .
        n e w forms of tourism
                                                                This will b e carried o u t by m e a n s of t h e following
                                                                measures :
                                                                         t h e d e v e l o p m e n t of C o m m u n i t y statistics
                                                                         o n tourism
                                                                         implementation               of    detailed        studies
                                                                         providing            improved        knowledge             of
                                                                         tourism as an activity, a s s e s s m e n t of t h e
                                                                         impact of c u r r e n t C o m m u n i t y policies to
                                                                         assist tourism, forward analysis of n e w
                                                                         types of tourism, a n d t h e p r e p a r a t i o n of
                                                                         strategies in r e s p o n s e
                                                                         co-ordination             of   Community          tourism
                                                                         policies
                                                                         consultation of tourism                   professionals
                                                                         within t h e Community
(3)     Council decision of 17.12.90, OJ L538/90 of 21.12.90
 ---pagebreak---                                                                          -7
    Staggering of Holidays                      A2.      Staggering of holidays
   measure to encourage national authorities    Community action is designed to promote a
   to better stagger holidays                   better seasonal and geographical distribution of
                                                tourism.
   experimental actions in order to study the
   possibility of future Community measures     This will be carried out by means of the following
   to be adopted                                measures :
                                                         support for the setting-up of an
                                                         international framework, open to the
                                                         El-TA countries, whose purpose would
                                                         be to exchange information and monitor
                                                         the activities of governments and the
                                                         tourist industry
                                                         support for measures aimed at co-
                                                         ordinating     European    actions    and
                                                         strategies to encourage the use of
                                                         tourism infrastructure and facilities
                                                         outside the peak season
9. Transnational Actions                        A3.      Transnational measures
   continuation of cooperation                  Community action is designed to promote
                                    initiatives
   between border regions                       transnational development initiatives covering
                                                any of the many different sectors of the industry.
   developement of commercial links with
   Central and Eastern Europe through the       This will be carried out by means of the following
   transfer of know-how                         measures :
   putting into operation of new forms of                support for cooperation between border
   tourism and technical cooperation between             regions
   towns
                                                         support for transnational initiatives
                                                         contributing to the improvement of
                                                         tourist information, in particular those
                                                         using new technology
                                                         development of tourist links with central
                                                         and eastern Europe through the transfer
                                                         of know-how, assistance for training and
                                                         the implementation of strategies for
                                                         promotion, marketing and the creation
                                                         of small and medium-sized tourist
                                                         businesses
                                                         support for initiatives designed to
                                                         promote codes advocating behaviour
                                                         which respects the integrity of the local
                                                         population
 ---pagebreak---                                                     support for the establishment of new
                                                    forms of partnership between towns so
                                                    as to strengthen tourist and technical
                                                     cooperation between them and devise
                                                     appropriate methods for joint action
                                                     support for innovative pilot projects
                                                     involving co-operation between the
                                                     public and private sectors for the
                                                     development of traditional tourism
                                                     regions in decline as well as less
                                                     developed rural regions
                                                     support for the exchange of experience
                                                     related to practical measures undertaken
                                                     by operators to reduce the risk of crime
                                                     affecting tourists
                                            B.       Specific measures
Cultural Tourism                            Bl.      Cultural tourism
support for the elaboration of new          Community action is designed both to highlight
European cultural tourism routes and their  the importance of the cultural heritage for
promotion      through    brochures    and  tourism and to promote a greater knowledge of
publications                                the cultures, traditions and ways of life of
                                            Europeans.
creation of a European prize for the best
cultural tourism products                   This will be carried out by means of the following
                                            measures :
European competition for museums which
offer a tourism product in partnership with          support for initiatives to develop new
operators of the sector                              European cultural tourism routes, in co-
                                                     operation with the Member States,
exchange of experiences in the field of              regions and local authorities concerned,
visitor management techniques                        and to disseminate information on these
                                                     routes by means of brochures and
improvment of the welcome and the                    publications
services offered to foreigners in European
museums and sites in particular by the               support of exchange of experience in the
availability of information in several                field of visitor management techniques
languages     and   the    improvment    in
signposting                                          encouragement        for  improving    the
                                                      welcome given to foreign tourists in
                                                      European museums and tourist sites
                                                      through, inter alia, information material
                                                     available in several languages and
                                                      through an appropriate system of
                                                     symbols
 ---pagebreak---                                                                      -9
                                                     encouragement and assistance for the
                                                     establishment of European networks
                                                     enabling tourist operators and cultural
                                                     institutions to exchange experience,
                                                     especially as regards highlighting the
                                                     cultural heritage
                                                     creation of a European prize for the best
                                                     cultural tourism products
2. Tourism and Environment                  B2.      Tourism and the environment
   support for the establishment by the     Community action relating to the interaction
   Member States of an inventory of the     between tourism and the environment has as its
   European tourism resources in order to   objective ensuring that the environment is more
   identify the regions with potential for  fully taken into account in order to preserve, in
   developing new forms of tourism in       the long term, the potential for tourist
   harmony with the environment and those   development in Europe.
   which require better management and
   protection                               This will be carried out by means of the following
                                            measures .-
   elaboration of a code of behaviour for
   tourists, in order to provide ecological          support for initiatives aimed at informing
   guidelines and ethics of behaviour                and increasing the awareness of tourists
                                                     and suppliers of services about the
   encourage the development of a pratical           interaction between tourism and the
   guide for the use of operators                    environment and in particular, through
                                                     the creation of an environmental
   launch of a Community prize for      the          European prize
   environment
                                                     support for the establishment by the
   support for pilot actions concerning the          Member States of an inventory of
   exchange of experiences on tourim                 European tourism resources, so as to
   management techniques at sites                    identify regions with potential for
                                                     developing new forms of tourism in
                                                     harmony with the environment and so as
                                                     to gather information on            regions
                                                     particularly affected by mass tourism
                                                     encouragement, in particular through
                                                     seminars, conferences, etc, for the
                                                     preparation by all parties concerned,
                                                     including local authorities, of codes of
                                                     conduct aimed at tourists and tourism
                                                     operators so as to reach consensus on
                                                     the message to be put across, in terms of
                                                     ecological guidelines, whilst preserving
                                                     the diversity of these codes
                                                     support for the development of networks
                                                     involving transnational exchanges of
                                                     experience, including experience of
                                                     techniques for management of tourism
                                                     sites
 ---pagebreak---                                                                           10
                                                          consideration, in liaison with the
                                                          Member States, of a landscaping policy
                                                          for tourism sites
                                                          support for initiatives encouraging forms
                                                          of soft tourism which promote rail
                                                          transport and cycling
    Rural Tourism (2)                           B3-       Rural tourism
    elaboration of a harmonised European        Community action in this field is designed to
    signposting system aimed at facilatating    develop tourist activities in a rural environment,
    access to tourism products in rural areas   whether farm tourism, small family-run hotels or
                                                facilities set up by associations or local
    improving the information of operators in   authorities.
    rural areas by the edition of documents
    explaining existing Community aids in the   This will be carried out by means of the following
    field of rural tourism and the edition of a measures :
    European rural tourism operators manual
                                                           support for partnership           initiatives
    pilot actions in favour of the creation,               between operators at local, regional or
    development and promotion of new rural                 European level, to allow the exchange of
    tourism products emphasising partnership               experience and the transfer of good
    between operators at local, regional and               practice through the organization of
    European level                                         visits, seminars, exchanges of experts
                                                           and the development of transnational
    renewal of a European competition for the              pilot schemes, in particular in the field of
    best rural tourism areas with an award for             vocational training
    the most successful tourism initiatives by
    local authorities                                      improved information for rural operators
                                                           and better access for them to the various
                                                           schemes of Community             assistance
                                                           available for rural tourism, in particular
                                                           through the publication of documents
                                                           for mass circulation and the publication
                                                           of an operators' manual
                                                           encouragement for improving the quality
                                                           of rural tourism supply, in particular
                                                           through support for and dissemination
                                                           of a Community label and                  the
                                                           development of a European system of
                                                           symbols to facilitate access to rural
                                                           tourism
                                                           renewal of the Community competition
                                                           for the best rural tourism areas,
                                                           rewarding the most successful tourist
                                                           activities run by local authorities,
                                                           including the highlighting of a region's
                                                           principal attractions, such as local
                                                           produce
(2)  COM(90)438 final
 ---pagebreak---                                                                        -11.
Social Tourism and Youth Tourism              B4.      Social tourism
support for the study by operators of the     Community activity in this field seeks to facilitate
conversion and promotion of tourism           access to tourism by groups of people who, for
facilities                                    various reasons, but especially for health or
                                              social reasons, have difficulty in taking holidays.
support for the extension of the "holiday
Eurocheque" system and other forms of         This will be carried out by means of the following
holiday assistance                            measures :
publication of a guide entitled "Accessible            shared information at Community level
Europe" aimed at the disabled as well as               between public and private sector
the managers of facilities in order to                 partners concerning the various methods
encourage them to make their facilities                used in the Member States to encourage
accessible to the handicapped                          holiday-taking by certain categories of
                                                       tourists and support for initiatives to
encouragement of reflection and specific               help spread such methods throughout
actions on the particularities of tourism for          the Community
the elderly
                                                       support for measures to bring operators
support for the organisation of a European             closer together, with the objective, on
youth forum to include the principal youth             the one hand, of upgrading supply by
travel organisations in order to facilitate            establishing a Community network of
youth travel                                           organizations and reception facilities,
                                                       and, on the other hand of meeting and
support for the extension of the youth                 increasing demand by the extension to
reduction card                                         other Member States of the various forms
                                                       of encouraging holiday taking, such as
dissemination of information to young                  holiday vouchers or family/senior-citizen
people on tourism resources and careers                passports
support for the establishment in all                   support for the publication of guides for
Community countries of homogenous                      persons with disabilities and for
measures to encourage youth accessibility              reception facility managers, so as to
to culture                                             encourage the latter to make their
                                                       facilities accessible to the disabled
                                              B5.      Youth tourism
                                              Community action in this field is aimed both at
                                              promoting young people's knowledge of cultures
                                              and lifestyles in the various Member States and at
                                              making it easier for young people to take
                                              holidays.
                                              This will be carried out by means of the following
                                              measures :
                                                       extension of the "youth card" to all the
                                                       countries of the Community
                                                       support for the organization of a
                                                       European youth forum bringing together
 ---pagebreak---                                                                                  •12
                                                                 the main youth travel organizations so as
                                                                 to increase opportunities for travel,
                                                                 especially in connection with European
                                                                 sports and cultural events
                                                                 support for the establishment of
                                                                 exchange networks for              "European
                                                                 classes" (school travel for pupils from
                                                                 several Member States)
5- Vocational Training                                  B6.      Training
         identification of professional profiles of the
                                                        Community action in this field is aimed at making
         sector                                         the tourist industry in the Community more
                                                        competitive through support for increased
         encouragement of the participation of          professionalism in Community tourism.
         tourism businesses in existing Community
         action programmes for training                 This will be carried out by means of the following
                                                        measures :
         support for the cooperation between
         Universities and tourism schools and                    dissemination of information among
         tourism professionals                                   young people on tourist resources and
                                                        ^         professions
         pilot actions for specific training in this
         sector: rural, social, cultural, environment             identification of professional profiles for
                                                                  the industry and improvement of mutual
                                                                  information      on      the    qualifications
                                                                  attained in the various Member States
                                                                  encouragement of the participation of
                                                                  tourism business in existing Community
                                                                  training programmes and measures
                                                                  support for transnational co-operation
                                                                  projects between universities, tourism
                                                                  schools, tourism professionals, or the
                                                                  authorities concerned
                                                                  specific pilot schemes, especially in the
                                                                  fields     of     rural,     cultural      and
                                                                  environmental tourism
                                                                  support for networks aimed at improving
                                                                  the quality of vocational training so as to
                                                                  raise the quality of tourism services
 ---pagebreak---                                                                        -13
6. Promotion in Third Countries                B7.      Promotion in Third countries
   Strengthening of promotional actions in the Community activity in this field is directed at
   North American and Japanese markets         making Europe a more attractive destination for
                                               tourists from third countries.
   launch of a feasibility study in order to
   identify the means of launching a European  This will be carried out by means of the following
   promotion campaign in 1992 and 1993         measures :
                                                        strengthening      tourism    promotional
                                                        actions in third countries, whose growth
                                                        is likely to have a substantial impact on
                                                        tourism      within     the   Community,
                                                        particularly in the North American and
                                                        Japanese markets
                                               II.      TIME TABLE OF PRIORITIES
                                               These priority areas for action will be
                                               implemented according to the procedure defined
                                               in article 3 of the present decision, within the
                                               framework of the objectives set out in the annex,
                                               and in particular through the measures which
                                               will be drawn up following consultation with the
                                               Committee set up by the Decision of 22
                                               December 1986.
                                                                        1993
                                                Implementation of measures under the following
                                               headings:
                                               Al. Improving knowledge of the tourist industry
                                               and assuring greater consistency of Community
                                               measures
                                               a)        the development of Community statistics
                                                         on tourism
                                                b)       implementing detailed studies and
                                                         dissemination of the results
                                               c)        co-ordination     of    Community    and
                                                         national tourism policies
                                                d)       consultation of tourism professionals
                                                         within the Community
 ---pagebreak---                           -14-
A2. Staggering of holidays
a)        support for the setting-up of an
          international framework, o p e n to the
          EFTA countries, w h o s e purpose would
          be to exchange information and monitor
          the activities of governments and the
          tourist industry
A3- Transnational measures
a)        support for cooperation b e t w e e n border
          regions
b)        support for transnational          initiatives
          contributing t o the improvement of
          tourist information, in particular, those
          using n e w technology
c)        development of tourist links with Central
          and Eastern Europe through the transfer
          of know-how, assistance for training and
          the implementation of strategies for
          promotion, marketing and the creation
          of small and medium-sized              tourist
          businesses
B l . Cultural tourism
a)        support for initiatives t o develop n e w
          European cultural tourism routes, in
          cooperation with the Member States,
           regions and local authorities concerned,
          and to disseminate information o n these
          routes by means of brochures and
          publications
b)        support of exchange of experience in the
          field of visitor management techniques
B2. Tourism and the environment
a)         support for initiatives aimed at informing
           and increasing the awareness of tourists
           and suppliers of services about the
           interaction b e t w e e n tourism and the
           environment and in particular, through
           the creation       of an      environmental
           European prize
b)         support for the development of networks
           involving transnational exchanges of
           experience, including experience of
           techniques for management of tourism
           sites
c)         support for initiatives encouraging forms
           of soft tourism
 ---pagebreak---                         -15-
B3. Rural tourism
a)      improved information for rural operators
        and better access for them to the various
        schemes of Community               assistance
        available for rural tourism, in particular
        through the publication of documents
        for mass circulation and the publication
        of an operators' manual
b)      encouragement for improv the quality of
        rural tourism supply, in particular
        through support for and dissemination
        of a Community label and                   the
        development of a european system of
        symbols to facilitate access to rural
        tourism
B4. Social tourism
a)      support for the publication of guides for
        persons with diseabilities and for
        reception facility managers, so as to
        encourage the latter to make their
        facilities accessible to the disabled
B6. Training
a)      identification of professional profiles for
        the industry and improvement of mutual
        information      on     the    qualifications
        attained in the various Member States
b)      encouragement of the participation of
        tourism       businesses      in      existing
        Community training programmes and
        measures
c)      support for transnational co-operation
         projects between universities, tourism
        schools, tourist professionals or the
        authorities concerned
B7. Promotion in Third countries
a)      strengthening       tourism      promotional
         actions in third countries, particularly in
         the North American and Japanese
         markets
 ---pagebreak---                            16-
                         1994
1. Launching of n e w actions within the
framework of this decision and according to the
procedure defined in article 3-
2. Continuation of measures within the following
areas for action:
Al. Improving knowledge of the tourist industry
and assuring greater consistency of Community
measures
          except a)       the      development       of
          Community        statistics   on     tourism
          (possible implementation of a n e w
          programme)
A2. Staggering of holidays
A3- Transnational measures
          except a) support for           cooperation
          between border regions
B l . Cultural tourism
B2. Tourism and the environment
          except c)      support      for   initiatives
          encouraging forms of soft tourism
B3- Rural Tourism
          except a) improved information for
          rural operators and better access for
          them to the various schemes                of
          Community assistance available for rural
          tourism, in particular through the
          publication of documents for mass
          circulation and the publication of an
          operators' manual
 B6. Training
          except a) identification of professional
          profiles    for      the    industry     and
          improvement of mutual information on
          the qualifications attained in the various
          Member States
 B7. Promotion in Third countries
 ---pagebreak---                         - 17-
                         1995
1. Evaluation of the actions carried out under the
present decision, and preparation of the report
envisaged by the- declaration relating to article 3
t) of the Treaty of 07/02/92.
2. Continuation and completion of the measures
carried out within the following areas:
Al. Improving knowledge of the tourist industry
and assuring greater consistency of Community
measures
         except a)       the       development        of
         Community        statistics    on     tourism
         (possible implementation of a new
         programme)
A2. Staggering of holidays
A3 Transnational measures
         except a) support for            cooperation
         between border regions
Bl. Cultural tourism
         except a) support for initiatives to
         develop new European cultural tourism
         routes, in cooperation            with      the
         Member States,        regions    and      local
         authorities      concerned,       and        to
         disseminate information on these routes
         by means of brochures and publications
B2. Tourism and the environment
         except c)      support       for    initiatives
         encouraging forms of soft tourism
B6. Training
         except a) identification of professional
         profiles    for      the     industry      and
         improvement of mutual information on
         the qualifications attained in the various
         Member States
                  b)    encouragement         of     the
         participation ol tourism businesses in
         existing Community training programmes
         and measures
B7. Promotion in Third countries
 ---pagebreak---  ---pagebreak---                                                                      ISSN 0254-1475
                                                               COM (92) 130 final
                                                      DOCUMENTS
EN                                                                              16
                                Catalogue number: CB-CO-92-143-EN-C
                                                              ISBN 92-77-42675-6
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