CELEX: 31974R2930
Language: en
Date: 1974-11-18 00:00:00
Title: Regulation (EEC) No 2930/74 of the Council of 18 November 1974 on advertising and publicity campaigns designed to promote the consumption of meat

No L 311 /6                               Official Journal of the European Communities                            22 . 11 . 74
                                 REGULATION ( EEC) No 2930/74 OF THE COUNCIL
                                                       of 18 November 1974
               on advertising and publicity campaigns designed to promote the consumption
                                                              of meat
THE COUNCIL OF THE EUROPEAN                                          pigmeat, and in Article 17 of Council Regulation No
COMMUNITIES,                                                         1 23/67/ EEC (6) of 13 June 1967 on the common
                                                                     organization of the market in poultrvmeat,
Having regard to the Treaty establishing the European
Economic Community, and in particular Articles 43
and 209 thereof ;
                                                                     HAS ADOPTED THIS REGULATION :
Having regard to the proposal from the Commission ;
Having regard to the Opinion of the European Parlia­                                          Article I
ment (') ;
                                                                     Member States may, during the period to 20 July
Whereas there is an imbalance between supply and                     1975, promote advertising and publicity campaigns
demand on Community meat markets and any means                       designed to bring the consumers'" choice more into
of restoring the necessary balance should therefore be               line with the supply and demand position for pigmeat
used ; whereas to this end Regulation ( EEC) No                      and poultrymeat products .
1 857/74 (2 ) already provides for an advertising and
publicity campaign for beef and veal ;
                                                                                              Article 2
Whereas such campaigns should be organized for the
other types of meat for which there is common organi­                These campaigns shall :
zation of the market, to finish on the same date as
that laid down for beef and veal ;                                   — make use of the most appropriate advertising
                                                                           means to ensure maximum effect ;
Whereas notwithstanding Article 3 of Council Regula­                 — take account of the particular conditions obtaining
tion ( EEC) No 729/70 (3) of 21 April 1970 on the                          with regard to the marketing and consumption of
financing of the common agricultural policy, as last                       the meat concerned in the different parts of the
amended by Regulation ( EEC) No 2788 /72 (4), provi­                       Com munity.
sion should be made for the European Agricultural
Guidance and Guarantee Fund to contribute to the
financing of the aforementioned campaigns for beef                                            Article 3
and veal, pigmeat and poultrymeat ; whereas such
contributions should not exceed 50 % of the relevant                 1 . The measures proposed shall be communicated
expenditure ;                                                        to the Commission at the earliest possible date .
Whereas the Community contribution to the                            2.      No later than six months after the entrv into
financing of these advertising and publicity campaigns               force of this Regulation , the results of the measures
should also be limited to a maximum of three million
                                                                     herein provided for shall be reviewed in accordance
units of account apportioned among the Member                        with the procedures laid down in Article 24 of Regula­
States on the basis of the ratio between the population              tion No -1 21 /67/ EEC and Article 17 of Regulation No
of each Member State and the total Community popu­                    1 23 /67/ EEC .
lation ;
Whereas the results of the measures provided for in                                           Article 4
this Regulation should be examined bv the Manage­
ment Committee for Pigmeat and the Management                        1 . Notwithstanding Article 3 of Regulation ( EEC)
Committee for Poultrymeat and Eggs , each for the                    No 729 /70 the Guarantee Section of the European
sector falling within its competence, in accordance                  Agricultural Guidance and Guarantee Fund shall reim­
with the procedures laid down in Article 24 of                       burse up to 50 % of any expenditure incurred in
Council Regulation No 1 2 1 /67/ EEC ( 5 ) of 13 June                respect of measures taken pursuant to Article I of this
 1967 on the common organization of the market in                    Regulation or of Regulation ( EEC ) No 1 <S 5 7/ 7 4 as
                                                                     appropriate, on application by a Member State and
(') OJ No C 127 , IS . 10 . 1974, p. 14 .                            under the conditions laid down in Articles 2 and 3 of
(2 ) OJ No L 195 , 18 . 7 . 1974 , p. 17 .
( J ) Oj No L 94, 28 . 4 . 1970 , p. 13 .
                                                                     those two Regulations .
h) OJ No L 295, 30 . 12. 1972, p. 1 .
p) OJ No 117 , 19 . 6 . 1967, p . 2283 / 67 .                        CO OJ No 117, 19 . 6. 1967, p . 2301 /67.
 ---pagebreak--- 22 . 11 . 74                      Official Journal of the European Communities                          No L 311 /7
2. The maximum contribution by the Fund in                    3 . Such detailed implementing rules as may be
respect of each Member State shall not exceed the             necessary shall be adopted in accordance with the
following amounts :                                           procedure laid down in Article 13 of Regulation ( EEC)
                                                              No 729 /70 .
                                     units of account
         Belgium                         116 400
         Denmark                          59 100                                     Article 5
         Germany                         708 900              This Regulation shall enter into force on the third day
         France                          607 800
         Ireland                          35 400
                                                              following the day of its publication in the Official
                                                              Journal of the European Communities.
         Italy                           642 000
         Luxembourg                        4 200              As regards the financing of the advertising and publi­
         Netherlands                     155 400              city campaign for beef and veal this Regulation shall
         United Kingdom                  670 800              apply as from 21 } uly 1974 .
               This Regulation shall be binding in its entirety and directly applicable in all Member
               States .
               Done at Brussels, 18 November 1974 .
                                                                          For the Council
                                                                           The President
                                                                           Cli . BONNET