CELEX: 62010CJ0092
Language: en
Date: 2011-01-13
Title: Judgment of the Court (Fifth Chamber) of 13 January 2011. # Media-Saturn-Holding GmbH v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM). # Appeal - Community trade mark - Absolute ground for refusal - Lack of distinctive character- Mark consisting of an advertising slogan and composed of elements individually devoid of any distinctive character - Figurative sign 'BEST BUY'. # Case C-92/10 P.

Judgment of the Court (Fifth Chamber) of 13 January 2011 – Media-Saturn-Holding v OHIM
      (Case C-92/10 P)
      Appeal – Community trade mark – Absolute ground for refusal – Lack of distinctive character – Mark consisting of an advertising slogan and composed of elements individually devoid of any distinctive character – Figurative sign ‘BEST BUY’
      1.                     Appeals – Grounds – Mistaken assessment of the facts – Inadmissibility – Review by the Court of Justice of the assessment
            of the facts put before the Court of First Instance – Possible only where the clear sense of the evidence has been distorted
            (Art. 256 TFEU; Statute of the Court of Justice, Art. 58, first para.) (see para. 27)
      2.                     Appeals – Grounds – Plea submitted for the first time in the context of the appeal – Inadmissibility (see para. 39)
      Re: 
      
         Appeal brought against the judgment of the General Court (Fourth Chamber) of 15 December 2009 in Case T-476/08 
               Media-Saturn 
               v
                OHIM (BEST BUY) 
               by which that court dismissed the action against the decision of the Fourth Board of Appeal of OHIM, of 28 August 2008, dismissing
                  the appeal against the examiner’s decision which refused the registration of the figurative sign ‘BEST BUY’ as a Community
                  trade mark for goods and services in Classes 1, 2, 5 to 12, 14 to 17, 20 to 22, 27, 28, 35, 37, 38 and 40 to 42 – distinctive
                  character of a mark consisting of an advertising slogan and composed of elements individually devoid of any distinctive character.
               
            Operative part
      The Court: 
      
         
                  1.
               
               
                  
               
               
                  	Dismisses the appeal; 
               
            
         
                  2.
               
               
                  
               
               
                  	Orders Ifemy’s Holding GmbH to pay the costs.