EACH MEMBER STATE TO REGULATE ALL MATTERS RELATING TO THE COMPOSITION, THE MANUFACTURE AND THE MARKETING OF THOSE PRODUCTS IN ITS OWN TERRITORY .
7 HOWEVER, ACCORDING TO THE ESTABLISHED CASE-LAW OF THE COURT IT FOLLOWS FROM ARTICLE 30 ET SEQ . OF THE EEC TREATY THAT THE APPLICATION OF NATIONAL LEGISLATION TO PRODUCTS IMPORTED FROM OTHER MEMBER STATES IS COMPATIBLE WITH THE TREATY ONLY IN SO FAR AS IT IS NECESSARY ON GROUNDS OF PUBLIC INTEREST LISTED IN ARTICLE 36, SUCH AS THE EFFECTIVE
PROTECTION OF HUMAN HEALTH, OR IN ORDER TO SATISFY MANDATORY REQUIREMENTS RELATING INTER ALIA TO CONSUMER PROTECTION . IT ALSO FOLLOWS THEREFROM THAT A MEMBER STATE MAY NOT INVOKE THOSE GROUNDS OF PUBLIC INTEREST OR MANDATORY REQUIREMENTS IN ORDER TO JUSTIFY A MEASURE RESTRICTING IMPORTS UNLESS THE SAME OBJECTIVE CANNOT BE ACHIEVED BY ANY OTHER MEASURE WHICH RESTRICTS THE FREE MOVEMENT OF GOODS LESS .
8 CONSEQUENTLY IT IS APPROPRIATE TO CONSIDER IN TURN, IN THE LIGHT OF THIS CASE-LAW, THE VARIOUS SUBMISSIONS PUT FORWARD BY THE FRENCH GOVERNMENT IN ORDER TO JUSTIFY THE PROHIBITION OF ANY COMMERCIAL TRANSACTION RELATING TO THE PRODUCT IN QUESTION .
CONSUMER PROTECTION
9 AS REGARDS ITS SUBMISSION RELATING TO CONSUMER PROTECTION, THE FRENCH GOVERNMENT PUTS FORWARD ESSENTIALLY THREE SEPARATE ARGUMENTS, BASED IN THE FIRST PLACE ON THE PROBLEM OF INFORMING CONSUMERS THAT WHAT THEY ARE BEING OFFERED FOR CONSUMPTION ARE SUBSTITUTES, SECONDLY ON THE RISK OF CONFUSION ON THE PART OF CONSUMERS AS TO THE CHARACTERISTICS OF THE PRODUCT IN QUESTION AND THIRDLY ON THE POSSIBILITY THAT BECAUSE THEY ARE CHEAPER SUBSTITUTES WILL GRADUALLY SUPPLANT MILK PRODUCTS AND THUS DEPRIVE CONSUMERS OF ANY CHOICE .
10 IN THAT CONNECTION, IT MUST BE OBSERVED IN THE FIRST PLACE THAT THE FRENCH GOVERNMENT' S CONCERN TO ENSURE THAT CONSUMERS ARE PROPERLY INFORMED ABOUT THE PRODUCTS WHICH THEY CONSUME MAY BE JUSTIFIED . HOWEVER, IN THIS CASE SUCH INFORMATION MAY BE PROVIDED IN PARTICULAR IN THE FORM OF ADEQUATE LABELLING DETAILING THE NATURE, THE INGREDIENTS AND THE CHARACTERISTICS OF THE PRODUCT ON OFFER . AS THE COMMISSION RIGHTLY POINTED OUT, SUCH INFORMATION MAY ALSO BE PROVIDED WHERE THE PRODUCTS ARE SOLD BY DRINK VENDING MACHINES AND IN PRINCIPLE IN CATERING ESTABLISHMENTS . ALTHOUGH THERE MAY BE SOME DIFFICULTIES IN PROVIDING CONSUMERS WITH FULL AND DETAILED INFORMATION WHERE MILK SUBSTITUTES ARE USED IN CATERING, IT SHOULD BE BORNE IN MIND THAT FULL AND DETAILED INFORMATION IS LIKEWISE NOT GIVEN ABOUT THE OTHER INGREDIENTS USED IN THE FOODSTUFFS AND MEALS PROVIDED BY CATERING ESTABLISHMENTS . THERE IS NO PARTICULAR REASON FOR STRICTER CONSUMER INFORMATION WHERE MILK SUBSTITUTES ARE INVOLVED .
11 WITH REGARD TO THE QUESTION OF INFORMATION LIABLE TO MISLEAD CONSUMERS, IT APPEARS FROM THE CASE-LAW OF THE COURT ( JUDGMENT OF 16 DECEMBER 1980 IN CASE 27/80 FIETJE (( 1980 )) ECR 3839 ) THAT NATIONAL MEASURES WHICH ARE NECESSARY IN ORDER TO ENSURE THAT PRODUCTS ARE ACCURATELY DESCRIBED MAY BE ADOPTED WITHOUT INFRINGING THE PRINCIPLE OF
THE FREE MOVEMENT OF GOODS