IT NAMED , BUT THAT FACTOR IS NOT SUCH AS TO INVALIDATE ITS OWN DEFINITION OF ITS BUSINESS SECTOR , NAMELY THAT OF MEDIUM FORMAT REFLEX CAMERAS .
21 IT MUST BE REMEMBERED THAT , AS THE COMMISSION RIGHTLY POINTED OUT , THE FEATURES WHICH CHARACTERIZE HASSELBLAD CAMERAS ARE ( 1 ) THEIR FORMAT ( FILM AND PHOTOGRAPH DIMENSIONS ), ( 2 ) THE QUALITY OF REPRODUCTION , ( 3 ) HANDINESS ( IN VIEW OF THEIR DIMENSIONS , BULK AND BASIC DESIGN , SINCE THE IMAGE IS VIEWED FROM ABOVE BY MEANS OF A FOCUSING SCREEN PLACED AT THE TOP OF THE BODY , A HASSELBLAD CAMERA IS UNSUITABLE FOR TAKING PHOTOGRAPHS IN CERTAIN CONDITIONS , FOR EXAMPLE , WHERE THE SUBJECT IS MOVING ) AND ( 4 ) THE RANGE OF ACCESSORIES . MOREOVER , THE HIGH PRICE OF A HASSELBLAD CAMERA RESTRICTS ITS POTENTIAL CUSTOMERS TO PROFESSIONAL PHOTOGRAPHERS , TRADE USERS OR SPECIALISTS , KEEN AMATEUR PHOTOGRAPHERS OR PRESTIGE BUYERS . THE VIEW MUST BE TAKEN THAT ONLY CAMERAS PRODUCING PHOTOGRAPHS AND DISPLAYING CHARACTERISTICS WHICH ARE BROADLY SIMILAR OR COMPARABLE ARE REASONABLY SUBSTITUTABLE FOR , AND CAN THEREFORE COMPETE EFFECTIVELY WITH , A HASSELBLAD CAMERA . HASSELBLAD CAMERAS ARE VIRTUALLY INDISPENSABLE FOR A LARGE NUMBER OF USERS IN THE VARIOUS MEMBER STATES OF THE COMMUNITY .
22 FURTHERMORE , THE APPLICANT ITSELF CONSIDERS THAT THE REPUTATION ENJOYED BY HASSELBLAD CAMERAS IS GREATER THAT THAT OF ANY OTHER CAMERA AVAILABLE IN THE WORLD AND THEY ARE MUCH SOUGHT AFTER BY PROFESSIONAL PHOTOGRAPHERS AND HIGLY QUALIFIED AMATEURS . EVEN IF THE NUMBER OF CAMERAS MANUFACTURED EACH YEAR , APPROXIMATELY 20 000 , IS NOT VERY GREAT , THEIR SELLING PRICE IS SUCH THAT VICTOR HASSELBLAD ' S TURNOVER IS CONSIDERABLE AND EVEN THE APPLICANT ' S TURNOVER EXCEEDS UKL . . . PER ANNUM . IN THE CIRCUMSTANCES , IT IS IMPOSSIBLE TO TAKE THE VIEW THAT THE RESTRICTION ON TRADE IN THOSE CAMERAS BETWEEN MEMBER STATES HAS NO APPRECIABLE EFFECT ON INTRA-COMMUNITY TRADE .
23 ACCORDINGLY , THE SUBMISSION THAT THE APPLICANT ' S MARKET SHARE WAS SO NEGLIGIBLE THAT ARTICLE 85 ( 1 ) OF THE TREATY IS INAPPLICABLE HAS NOT BEEN ESTABLISHED AND MUST BE REJECTED .
3 . THE CONCERTED PRACTICE
24 IN SUPPORT OF THE FINDING THAT THE APPLICANT HAS ENGAGED IN A CONCERTED PRACTICE CONTRARY TO ARTICLE 85 OF THE TREATY , THE COMMISSION STATES IN ITS DECISION THAT BETWEEN JUNE AND OCTOBER 1978 AN UNDERTAKING KNOWN AS ' ' THE AMATEUR ' S NOOK ' ' ESTABLISHED IN NORTHERN IRELAND TOOK DELIVERY OF A CONSIGNMENT OF HASSELBLAD CAMERAS FROM ILFORD , THE AUTHORIZED DISTRIBUTOR FOR IRELAND . PART OF THAT CONSIGNMENT WAS RE-SOLD TO CAMERA CARE . THE APPLICANT ESTABLISHED , BY MEANS OF TEST PURCHASES , THAT THE GOODS IN QUESTION HAD ORIGINALLY BEEN SUPPLIED TO ILFORD . VICTOR HASSELBLAD THEREFORE COMPLAINED TO ILFORD . ILFORD AGREED BY LETTER OF 21 NOVEMBER 1978 TO CEASE EXPORTS AND TO TURN AWAY FOREIGN