TELEVISION BROADCAST OF THE FIRST YEAR TO BE PROVIDED BY BEIJING TV (BTV), IN
ACCORDANCE WITH THE TELEVISION BROADCAST TECHNICAL GUIDELINES TO BE PROVIDED BY
WPTE, WHICH SHALL BE ATTACHED TO EACH BROADCAST CONTRACT, AND SHALL INCLUDE THE
FOLLOWING: (I) PROMOTION AND EXPOSURE OF WPTE'S WEBSITE ADDRESS AND BRAND
(DURING THE TELEVISION BROADCAST OF THE GRAND FINALE SHOW); (II) EXCLUSIVE
PROMOTION OF WPTE'S BRANDED SITES AND TRADEMARKS DURING THE TELEVISION BROADCAST
OF THE SHOW AND STRICT PROHIBITION OF ANY PARTNERSHIP BETWEEN THE BROADCASTER
AND ANY PERSON CLASSIFIED IN THE PARTNERSHIP PROTECTION CATEGORY (LISTED ON
SCHEDULE 2); AND (III) PROHIBITION AGAINST THE BROADCASTER'S SALE OF ANY
SPONSORSHIP RIGHT OF THE TOUR OR SALE OF ANY COMMERCIAL SPOT TO COMPANIES IN
DIRECT COMPETITION WITH WPTE'S MAJOR SPONSORS, AS SET FORTH IN THE NOTICE
DELIVERED BY WPTE TO THE BROADCASTER AT LEAST 30 DAYS PRIOR TO THE DATE OF THE
RELEVANT MATCH; AND (B) NEGOTIATE THE TELEVISION PRODUCTION BUDGET AND COST WITH
THE TELEVISION BROADCASTER RESPONSIBLE FOR TELEVISION BROADCAST ON BEHALF OF
WPTE DURING THE TERM, AT A MINIMUM BE CONSISTENT WITH OTHER NATIONAL SPORTS
PROGRAMMING, AND SHALL FOLLOW WPTE TECHNICAL GUIDELINES;
11
(K)
PROVIDE THE NECESSARY PREPARATION AND
TRAINING NECESSARY FOR ALL OFFICIALS, DEALERS, AND OTHER RELEVANT OPERATORS OF
THE TOUR;
(L)
LEND SUPPORT IN ADVERTISING AND
PROMOTION OF THE TOUR; AND
(M)
ASSIST WPTE IN APPLYING FOR AND OBTAINING THE
PERMITS AND LICENSES REQUIRED FOR OPERATING A WEBSITE BUSINESS IN THE PRC.
5.2.
WPTE'S RESPONSIBILITIES .
WPTE HEREBY
UNDERTAKES TO DO THE FOLLOWING DURING THE TERM:
(A)
PRODUCE, DELIVER AND INSTALL THE
ADVERTISING BOARDS AND BANNERS ON THE SITES OF THE TOUR IN ACCORDANCE WITH THE
REQUIREMENTS OF CLSAC;
(B)
PRODUCE AND DELIVER THE TROPHIES NECESSARY
FOR THE PRELIMINARIES AND THE GRAND FINALE OF THE TOUR;
(C)
PRODUCTION AND DELIVER THE TABLECLOTHS AND
PLAYING CARDS TO BE USED IN ALL MATCHES OF THE TOUR (THE SPECIFIC STYLE OF THE
PLAYING CARDS SHALL BE EXAMINED AND APPROVED BY CLSAC);
(D)
PRODUCE AND DELIVER THE BADGES BEARING THE
OFFICIAL TOUR LOGO FOR ALL PARTICIPANTS, REFEREES AND OFFICERS IN THE TOUR;
(E)
DESIGN THE NEW OFFICIAL TOUR LOGO AND
TRADEMARKS OF THE TOUR;
(F)
AFTER THE TOUR ACHIEVES PROFITABILITY IN
THE TERRITORY, WPTE HAS THE RIGHT TO DEVELOP TRACTOR POKER COMPETITIONS OUTSIDE
OF THE TERRITORY FOR THE PURPOSE OF EXPANDING THE TOUR INTO A WORLD-WIDE POKER
TOUR; AND
(G)
TIMELY AND FULLY MAKE PAYMENTS TO CLSAC AS
PROVIDED IN THIS AGREEMENT.
6.
ONLINE OPEN PRELIMINARY
6.1.
INITIAL ONLINE PARTNER.
THE PARTIES AGREE
THAT (联众网络游戏世界网站) WILL BE SELECTED AS THE OFFICIAL PARTNER FOR
THE ONLINE OPEN PRELIMINARY OF THE TOUR ("ONLINE PARTNER") FOR THE FIRST YEAR OF
THE TERM.
ONLINE PARTNER SHALL HAVE THE RIGHT TO HOST THE ONLINE PRELIMINARY
MATCHES AND ASSIGN WINNING TEAMS FOR THE GRAND FINALE OF THE TOUR.
IT IS
EXPRESSLY UNDERSTOOD THAT AS LONG AS THE LAWS OF THE PRC PERMITS, THE ONLINE
RIGHTS ARE OWNED BY WPTE AND THAT IN THE SUBSEQUENT YEARS OF THE TERM, WPTE