TO THEATRE POLICY AND OPERATIONS, AND MAY INCLUDE (W) A POLICY SERVICE
ANNOUNCEMENT THAT PROMOTES APPROPRIATE THEATRE BEHAVIOR, (X) PROMOTIONS OF REGAL
CONCESSIONS, (Y) THE DISPLAY OF ANY TRADEMARK, SERVICE MARK, LOGO OR OTHER
BRANDING OF A FILM STUDIO(S), DISTRIBUTOR(S), OR PRODUCTION COMPANY(IES) AND
(Z) UPON PRIOR WRITTEN APPROVAL OF REGAL, OTHER PROMOTIONAL MATERIALS OF
THIRD-PARTY PRODUCTS FOR WHICH LLC SELLS ADVERTISING AND IS PAID A FEE (THE
"POLICY TRAILER").
(C)
BRANDED SLOT.
EACH BRANDED SLOT MAY ONLY EXHIBIT THEATRE
ADVERTISING.
LLC IS REQUIRED TO INCLUDE NO LESS THAN FORTY-FIVE (45) SECONDS OF
BRANDED SLOTS WITHIN THE FINAL FIFTEEN (15) MINUTES OF THE PLAY LIST, FIFTEEN
(15) SECONDS OF WHICH SHALL BE INCLUDED WITHIN THE FINAL ELEVEN (11) MINUTES OF
THE PLAY LIST; PROVIDED, THAT LLC MAY BEGIN THESE BRANDED SLOTS UP TO ONE MINUTE
EARLIER WHEN LLC EXPANDS THE AMOUNT OF ADVERTISING UNITS THAT FOLLOW THESE
BRANDED SLOTS THROUGH THE SALE OF ADDITIONAL ADVERTISING TO THIRD PARTIES. LLC
SHALL NOT EXHIBIT ANY ADVERTISING RELATING TO LLC AFTER REGAL'S BRANDED SLOT
PLACEMENT REFERRED TO IN THIS SECTION 4.05(C).
(D)
RESTRICTIONS.
OTHER THAN AS PERMITTED IN SECTIONS 4.05(A), (B),
(C) OR SECTION 4.07, THE BRAND, THE POLICY TRAILER OR THE BRANDED SLOT WILL NOT
INCLUDE THIRD-PARTY ADVERTISING AND/OR THIRD-PARTY MENTIONS FOR PRODUCTS AND
SERVICES, WITHOUT LLC'S PRIOR WRITTEN APPROVAL.
(E)
CREATIVE SERVICES.
THE BRAND MESSAGING, POLICY TRAILER AND
BRANDED SLOTS MAY BE CREATED AND EDITED BY LLC AS PART OF THE CREATIVE SERVICES,
IN CONSULTATION WITH REGAL, SUBJECT TO FINAL, MUTUAL AGREEMENT OF THE PARTIES.
LLC WILL PROVIDE REGAL WITH UP TO 1,000 HOURS OF CREATIVE SERVICES ANNUALLY AT
NO COST.
TIME SPENT ON CREATIVE SERVICES AND COSTS AFTER THE INITIAL
1,000 HOURS SHALL BE DETERMINED AS DESCRIBED IN EXHIBIT B.
REGAL MAY USE OTHER
VENDORS FOR CREATIVE SERVICES AT REGAL'S COST AND SUBJECT TO LLC'S PRODUCTION
STANDARDS.
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(F)
TRADITIONAL CONTENT PROGRAM.
THE TRADITIONAL CONTENT PROGRAM IN
NON-DIGITIZED THEATRES WILL CONTAIN, AT A MINIMUM, PROMOTIONS FOR REGAL'S
BEVERAGE AND OTHER CONCESSIONS.
SECTION 4.06
BEVERAGE AND LEGACY AGREEMENTS.
(A)
BEVERAGE AGREEMENTS.
LLC SHALL, THROUGH THE EXPIRATION OR OTHER
TERMINATION OF REGAL'S BEVERAGE AGREEMENT IN EFFECT ON THE DATE HEREOF, DISPLAY
OR EXHIBIT, AS APPLICABLE, AS PART OF THE ADVERTISING SERVICES, ADVERTISING
INVENTORY MEETING ANY AND ALL SPECIFICATIONS AND REQUIREMENTS PRESCRIBED BY THE
BEVERAGE AGREEMENT, INCLUDING FORMAT, LENGTH (NOT TO BE LONGER THAN NINETY (90)
SECONDS), AND PLACEMENT WITHIN THE PLAY LIST, AS SET FORTH IN THE SPECIFICATION
DOCUMENTATION, WITH COMPLIANCE BY LLC TO BE WITHIN A REASONABLE TIME AFTER SUCH
SPECIFICATIONS ARE COMMUNICATED FROM TIME-TO-TIME BY REGAL TO LLC IN A WRITTEN
NOTICE.
IN CONSIDERATION FOR THE ADVERTISING PURSUANT TO THE BEVERAGE
AGREEMENT, REGAL AGREES TO PAY LLC AT THE ADVERTISING RATES SET FORTH ON
EXHIBIT B (THE "BEVERAGE AGREEMENT ADVERTISING RATE").
THE BEVERAGE AGREEMENT
ADVERTISING RATE SHALL BE PAID ON OR BEFORE THE LAST DAY OF LLC'S FISCAL MONTH
FOLLOWING LLC'S FISCAL MONTH IN WHICH THE ADVERTISING SERVICES RELATED TO THE
BEVERAGE AGREEMENT WERE PROVIDED.
BEGINNING AFTER REGAL'S BEVERAGE