SELLING CARS THERE AND WE MUST UNFORTUNATELY CONCLUDE THAT THESE DEALERS CANNOT OR WILL NOT UNDERSTAND THE CONSEQUENCES OF WHAT THEY ARE DOING .
. . .
3 . IT WILL BE CLEAR THAT BMW MUNICH CAN DRAW ONLY TWO CONCLUSIONS FROM THIS :
( A ) BELGIAN PRICES ARE TOO LOW ,
( B ) BELGIAN DEALERS HAVE EXCESSIVE STOCKS .
THE CONSEQUENCES ARE CLEAR ENOUGH :
( A ) OUR PRICES MUST BE BROUGHT UP TO THOSE OF NEIGHBOURING COUNTRIES AS QUICKLY AS POSSIBLE ,
( B)SUPPLIES OF NEW VEHICLES TO BELGIUM MUST BE CUT BACK FROM OCTOBER 1975 .
4 . YOU YOURSELVES ARE ALREADY BEING PUT AT A SERIOUS DISADVANTAGE BY THE FACT THAT AT A TIME WHEN BMW VEHICLES ARE IN SHORT SUPPLY YOU ARE SUPPLYING CUSTOMERS WHO :
( A)WILL NEVER COME TO YOUR WORKSHOP ;
( B)WILL NEVER BUY PARTS OR ACCESSORIES FROM YOU ;
( C)WILL NEVER GIVE YOU THE OPPORTUNITY TO MAKE A FURTHER PROFIT ON A CAR SOLD TO YOU IN PART EXCHANGE ;
( D)WILL NEVER , UNLIKE MOST CUSTOMERS IN YOUR TERRITORY , GIVE YOU ANY REASON TO EXPECT AN OPPORTUNITY TO SELL THEM A SECOND OR THIRD BMW .
5 . MOREOVER , YOU WILL BE CREATING SERIOUS DIFFICULTIES BOTH FOR YOURSELVES AND FOR THE OTHER MEMBERS OF THE NETWORK BY PROVOKING BMW INTO WHAT WOULD AFTER ALL BE A LOGICAL REACTION - DRASTICALLY REDUCING THE NUMBER OF CARS INTENDED FOR BELGIUM .
OUR VIEW IS THEREFORE THAT IN THE PRESENT SITUATION THERE IS ONLY ONE SOLUTION : HENCEFORTH NO BMW DEALER IN BELGIUM WILL SELL CARS OUTSIDE BELGIUM OR TO FIRMS WHO PROPOSE TO EXPORT THEM .
. . .
' ' WE THEREFORE ASK YOU TO AGREE TO THE ABOVE PROPOSALS BY SIGNING THE ATTACHED COPY .
WE ENCLOSE A STATEMENT BY THE MEMBERS OF THE DEALERS ' ADVISORY COMMITTEE WHO FULLY SUPPORT OUR ARGUMENTS AND WILL MEET YOU PERSONALLY AT REGIONAL MEETINGS TO EXPLAIN THEIR VIEWS .
AGREED . . . ' '
10 THE SECOND CIRCULAR , ALSO DATED 29 SEPTEMBER 1975 , CONTAINING THE STATEMENT OF THE EIGHT MEMBERS COMPRISING THE BELGIAN BMW DEALERS ' ADVISORY COMMITTEE , UNDER THE HEADING ' ' EXPORT SALES ' ' EXPRESSED THE UNANIMOUS SUPPORT OF THE MEMBERS OF THE COMMITTEE FOR ' ' THE STATEMENTS MADE BY BMW BELGIUM IN ITS CIRCULAR OF 29 SEPTEMBER 1975 ' ' AND CONTINUED AS FOLLOWS :
' ' . . . WE FIND IT PARTICULARLY REGRETTABLE THAT THE ENTIRE DISTRIBUTION NETWORK OF DEALERS SHOULD SUFFER ON ACCOUNT OF A SMALL NUMBER OF DEALERS WHO IRRESPONSIBLY IGNORE THE IMPORTER ' S RECOMMENDATION OF 4 JULY 1975 BY DELIVERING CARS FOR EXPORT .
WE HAVE THEREFORE ASKED FOR THE NAMES OF THESE DEALERS TO BE MADE KNOWN SO THAT WE , YOUR DEALERS ' ADVISORY COMMITTEE , CAN INFORM YOU WHICH OF YOUR FELLOW DEALERS ARE RESPONSIBLE FOR ANY REDUCTION IN THE SUPPLY OF TWO-DOOR AND 518 MODELS TO BELGIUM