SHALL BE ADJUSTED EVERY JANUARY 1
STARTING IN 2005 TO REFLECT THE PERCENTAGE CHANGE IN THE CONSUMER PRICE INDEX
SINCE THE PRIOR JANUARY 1.
7.4
SALES, MARKETING AND ADVERTISING. MANAGER SHALL AND/OR SHALL CAUSE
ITS AFFILIATES TO:
(A)
ADVERTISE AND PROMOTE THE BUSINESS OF THE HOTELS;
(B)
INSTITUTE AND SUPERVISE A SALES AND MARKETING PROGRAM FOR THE
HOTELS;
(C)
INCLUDE THE HOTELS IN MANAGER'S AND ITS AFFILIATES' BRAND RELATED
LOCAL, REGIONAL AND WORLDWIDE PROMOTIONAL AND ADVERTISING PROGRAMS;
(D)
REPRESENT THE HOTELS THROUGH MANAGER'S AND ITS AFFILIATES'
WORLDWIDE SALES OFFICES;
(E)
INCLUDE THE HOTELS IN THE HOTELS LOYALTY PROGRAM, PRESENTLY
CALLED "PRIORITY CLUB", INCLUDING, WITHOUT LIMITATION, INCLUSION OF THE HOTELS
IN PROMOTIONAL MATERIALS DISTRIBUTED TO PARTICIPANTS OF SUCH PROGRAM;
(F)
COORDINATE THE HOTELS' PARTICIPATION IN TRAVEL PROGRAMS MARKETED
BY AIRLINES, TRAVEL AGENTS AND GOVERNMENT TOURIST DEPARTMENTS WHEN MANAGER
DETERMINES SUCH PARTICIPATION TO BE ADVISABLE; AND
(G)
CAUSE THE HOTELS TO PARTICIPATE IN SALES AND PROMOTIONAL CAMPAIGNS
AND ACTIVITIES INVOLVING COMPLIMENTARY ROOMS, FOOD AND BEVERAGES TO BONA FIDE
TRAVEL AGENTS, TOURIST OFFICIALS AND AIRLINE REPRESENTATIVES WHERE MANAGER HAS
DETERMINED THAT SUCH PARTICIPATION IS IN FURTHERANCE OF THE HOTELS' BUSINESS AND
IS CUSTOMARY IN THE TRAVEL INDUSTRY OR IN THE PRACTICES AND POLICIES OF MANAGER.
7.5
RESERVATION AND COMMUNICATION SERVICES. THE HOTELS SHALL BE
INCLUDED AS PARTICIPATING HOTELS ON THE RESERVATION SYSTEM OPERATED BY MANAGER,
ITS AFFILIATES OR AGENT(S) FOR THE BENEFIT OF STAYBRIDGE SUITES HOTELS FROM AND
AFTER THE EFFECTIVE DATE. MANAGER WILL PROVIDE THE FOLLOWING SERVICES TO THE
HOTELS THROUGH THE RESERVATION SYSTEM:
25
(A)
ACCEPTANCE OF RESERVATIONS FOR THE HOTELS
THROUGH THE RESERVATION SYSTEM FROM INDIVIDUAL CUSTOMERS AND GROUPS WHO CONTACT
MANAGER (OR ITS AFFILIATES OR AGENTS) DIRECTLY OR THROUGH A REGIONAL RESERVATION
OR SALE OFFICE OF MANAGER OR ITS AFFILIATES OR AGENTS;
(B)
ACCEPTANCE OF RESERVATIONS FOR THE HOTELS
THROUGH OTHER HOTELS IN THE BRAND;
(C)
ACCEPTANCE OF RESERVATIONS FOR THE HOTELS
THROUGH THE RESERVATION SYSTEMS OF OTHER PROVIDERS IN THE TRAVEL INDUSTRY,
INCLUDING, WITHOUT LIMITATION, GLOBAL DISTRIBUTION SYSTEMS AND GENERAL SALES
AGENCIES WITH WHICH MANAGER (OR ITS AFFILIATES) MAY HAVE AGREEMENTS FROM TIME TO
TIME, WHEREBY THE RESERVATION SYSTEMS OF SUCH PARTIES ARE AVAILABLE FOR
COMMUNICATION OF RESERVATIONS TO HOTELS IN THE BRAND;
(D)
ACCEPTANCE OF RESERVATIONS FOR THE HOTEL
RECEIVED THROUGH ALTERNATIVE COMMUNICATIONS CHANNELS SUCH AS THE INTERNET; AND
(E)
ACCESS TO THE HOTELS OF THE COMMUNICATIONS
NETWORK USED BY MANAGER (OR ITS AFFILIATES) FOR COMMUNICATION BETWEEN IT AND
HOTELS IN THE BRAND.
7.6
MAINTENANCE AND REPAIRS. SUBJECT TO THE
TERMS HEREOF, MANAGER SHALL PROMPTLY MAKE OR CAUSE TO BE MADE ALL REPAIRS,
REPLACEMENTS, CORRECTIONS, MAINTENANCE, ALTERATIONS, IMPROVEMENTS, RENOVATIONS,
INSTALLATIONS, REPLACEMENTS, RENEWALS AND ADDITIONS (COLLECTIVELY, "REPAIRS") OF
EVERY KIND AND NATURE, WHETHER INTERIOR OR EXTERIOR, STRUCTURAL OR
NONSTRUCTURAL, ORDINARY OR EXTRAORDINARY, FORESEEN OR UNFORESEEN OR ARISING BY
REASON OF A CONDITION EXISTING PRIOR TO THE COMMENCEMENT OF THE TERM (CONCEALED
OR OTHERWISE) NECESSARY OR APPROPRIATE TO MAINTAIN THE HOTELS INCLUDING ALL
PRIVATE ROADWAYS, SIDEWALKS AND CURBS LOCATED THEREON FOR WHICH OWNER, PURCHASER
OR A HOTEL HAS