FROM 1 FEBRUARY 1981 SHALL , HOWEVER , BE ELIGIBLE FOR THE COMMUNITY CONTRIBUTION .
ARTICLE 2
1 . THE PUBLICITY AND PROMOTIONAL MEASURES REFERRED TO IN ARTICLE 1 ( 1 ):
( A ) SHALL BE PROPOSED AND CARRIED OUT BY ORGANIZATIONS REPRESENTING THE DAIRY SECTOR IN ONE OR MORE MEMBER STATES OR IN THE COMMUNITY ;
( B ) SHALL BE LIMITED TO THE TERRITORY OF THE MEMBER STATE OR STATES WHOSE DAIRY SECTOR IS REPRESENTED BY THE ORGANIZATION CONCERNED ;
( C ) MUST :
BE CARRIED OUT AS FAR AS POSSIBLE BY THE ORGANIZATION WHICH HAS MADE THE PROPOSAL ;
IN CASES WHERE THIS ORGANIZATION MUST USE SUBCONTRACTORS , THE PROPOSAL MUST CONTAIN A DULY JUSTIFIED REQUEST .
( D ) MUST :
- MAKE USE OF THE PUBLICITY MEDIA BEST SUITED TO ENSURE MAXIMUM EFFECTIVENESS FOR THE MEASURE UNDERTAKEN ,
- TAKE ACCOUNT OF THE PARTICULAR CONDITIONS OBTAINING WITH REGARD TO THE MARKETING AND CONSUMPTION OF MILK AND MILK PRODUCTS IN THE VARIOUS REGIONS OF THE COMMUNITY ,
- BE COLLECTIVE AND NOT BRAND ORIENTATED ,
- PROMOTE COMMUNITY MILK PRODUCTS WITHOUT REFERENCES TO THEIR COUNTRY OR REGION OR MANUFACTURE ; HOWEVER , THIS CONDITION SHALL NOT APPLY TO PRODUCTS THE MANUFACTURE OF WHICH IS LIMITED TO A SPECIFIED AREA ,
- NOT REPLACE SIMILAR MEASURES BUT , WHERE APPROPRIATE , WIDEN THEM .
2 . COMMUNITY FINANCING SHALL BE LIMITED TO 90 % OF EXPENDITURE INCURRED BY A MEASURE WITHIN THE MEANING OF PARAGRAPH 1 IF THE ORGANIZATION IN QUESTION HAS NOT PREVIOUSLY FINANCED SUCH MEASURES DURING THE PERIOD 1 JANUARY 1975 TO 31 DECEMBER 1977 .
WHERE A MEASURE IN EXISTENCE BEFORE THE LAST- MENTIONED DATE IS TO BE WIDENED , COMMUNITY FINANCING SHALL BE LIMITED TO 90 % OF THE AMOUNT IN EXCESS OF THE TOTAL AVERAGE EXPENDITURE OF THE SAME KIND BY THE ORGANIZATION IN QUESTION DURING THE PERIOD 1 JANUARY 1975 TO 31 DECEMBER 1977 , IRRESPECTIVE OF ANY CHANGE IN THE LEGAL FORM OF THE SAID ORGANIZATION .
ON APPLICATION BY THE ORGANIZATION IN QUESTION , THE AVERAGE ANNUAL EXPENDITURE DURING THE REFERENCE PERIOD REFERRED TO ABOVE MAY BE REPLACED BY AN ANNUAL FLAT-RATE SUM OF 0.15 ECU MULTIPLIED BY THE NUMBER OF INHABITANTS IN THE TERRITORY WHERE THE ORGANIZATION IN QUESTION CARRIES OUT ITS ACTIVITIES IN ACCORDANCE WITH ITS STATUTES .
3 . FOR THE PURPOSES OF APPLYING PARAGRAPH 2 , NO ACCOUNT SHALL BE TAKEN OF ADMINISTRATIVE EXPENDITURE INCURRED IN CARRYING OUT THESE MEASURES .
4 . COMMUNITY CONTRIBUTIONS TO EXPENDITURE ON THE MEASURES PROVIDED FOR IN THIS ARTICLE SHALL BE ALLOCATED EQUITABLY AMONG THE MEMBER STATES , PARTICULAR ACCOUNT BEING TAKEN OF THEIR POPULATION AND THEIR PRODUCTION AND CONSUMPTION OF MILK AND MILK PRODUCTS .
ARTICLE 3
1 . THE PARTIES SPECIFIED IN ARTICLE 2 ( 1 ) ( A ) SHALL BE INVITED TO TRANSMIT TO THE COMPETENT AUTHORITY APPOINTED BY THEIR MEMBER STATE , HEREINAFTER CALLED ' THE INTERVENTION AGENCY ' , DETAILED PROPOSALS