CONSIDER THE BASIS FOR SUPPLY AND COMMITMENT ( CLAUSE 4.2 ) .
( 7.1 ) AFTER SUBMISSION OF WMTB'S FORECASTS OF REQUIREMENTS , CARLSBERG LTD IMMEDIATELY MAKES KNOWN TO GM , THROUGH THE CONSULTATIVE COMITTEE , ANY AREAS OF EXCEPTIONAL EXPENDITURE TO CARLSBERG LTD THAT WOULD ARISE IF THE ACTUAL REQUIREMENTS VARIED FROM THE FORECAST BY MORE THAN PLUS OR MINUS 10 % . THE CONSULTATIVE COMMITTEE , IF NECESSARY , REVIEWS THE FORECAST IN THE LIGHT OF THIS INFORMATION . IF SUCH EXCEPTIONAL EXPENDITURE IS INCURRED , CARLSBERG LTD IS ENTITLED TO COMPENSATION FROM GM ( CLAUSE 4.7 ) .
( 8 ) THE PARTIES AGREE THAT IT IS OF THE UTMOST IMPORTANCE TO MAINTAIN THE HIGH QUALITY OF CARLSBERG PRODUCTS AND TO ENSURE THAT THERE IS NO DIFFERENCE IN QUALITY BETWEEN THE CARLSBERG BEERS BREWED BY GM AND THOSE BREWED BY CARLSBERG LTD IN THE UNITED KINGDOM AND CARLSBERG IN DENMARK ( CLAUSE 5.5 ) .
( 8.1 ) CARLSBERG HAS THE EXCLUSIVE RIGHT TO DECIDE ON THE CHARACTER , TYPE , DESIGN , FORM AND CLOSURE OF ALL PACKAGING IN ORDER TO PROTECT THE INTERNATIONAL IMAGE OF THE PRODUCTS . GM IS TO BE CONSULTED WHENEVER CHANGES ARE MADE TO THE PACKAGING SPECIFICATIONS FOR PRODUCTS GM IS ENTITLED TO PACKAGE . SHOULD THE COST TO GM OF IMPLEMENTING SUCH CHANGES SIGNIFICANTLY EXCEED THOSE FALLING TO CARLSBERG LTD , CARLSBERG WILL PAY GM REASONABLE COMPENSATION ( CLAUSE 7.2 ) .
( 8.2 ) CARLSBERG IS TO CONSULT WITH GM BEFORE INTRODUCING A NEW CARLSBERG PRODUCT UNDER 1 040} ORIGINAL GRAVITY TO THE UK MARKET OR CHANGING AN EXISTING PRODUCT ( CLAUSE 9.6 ) .
( 8.3 ) IF EITHER PARTY SHOULD DISCOVER ANY IMPROVEMENT FOR THE PRODUCTION OF ANY CARLSBERG BEER TO THE APPROVED STANDARDS OF QUALITY FOR THE PRODUCT CONCERNED , IT MUST PROMPTLY DISCLOSE THE IMPROVEMENT TO THE OTHER AND THE IMPROVEMENT MAY BE USED WITHIN A REASONABLE PERIOD . WHEN SPECIFYING THE PRODUCTION MATERIALS AND PROCESS REQUIREMENTS OF ANY NEW PRODUCT , CARLSBERG MUST TAKE INTO ACCOUNT THE NEED TO MAKE EFFICIENT USE OF THE FACILITIES ALREADY EXISTING AT THE GM BREWERY AT WHICH THE BREWING IS PROPOSED ( CLAUSE 5.6 ) .
( 8.4 ) SHOULD CARLSBERG PERMIT OTHER COMPANIES TO BREW IN THE UNITED KINGDOM CARLSBERG BEERS FOR SALE THERE , IT MUST APPLY TO THEM THE SAME STANDARDS , SPECIFICATIONS AND TECHNICAL REQUIREMENTS IN RESPECT OF BREWING , PACKAGING AND DISPENSING AS IT IMPOSES ON GM ( CLAUSE 13 ) .
( 9 ) CARLSBERG LTD PROVIDES ADVERTISING SUPPORT INCLUDING PROMOTION AND POINT-OF-SALE MATERIAL FOR CARLSBERG BEERS . THIS SUPPORT IS SPLIT BETWEEN BRANDS AND REGIONS BROADLY IN PROPORTION TO SALES VOLUMES . THE ALLOCATION OF SUPPORT BETWEEN BRANDS IS DECIDED IN CONSULTATION WITH GM ( CLAUSE 9.1 ) .
( 9.1 ) GM HAS TO PAY CARLSBERG LTD , AS A CONTRIBUTION TO MARKETING EXPENSES , EACH YEAR A CERTAIN SUM PER BARREL OF CARLSBERG BEERS IN EXCESS OF A SPECIFIED