WHICH CONTRIBUTES TO IMPROVING THE PRODUCTION OR DISTRIBUTION OF GOODS OR TO PROMOTING TECHNICAL OR ECONOMIC PROGRESS , WHILE ALLOWING CONSUMERS A FAIR SHARE OF THE RESULTING BENEFIT , AND WHICH DOES NOT :
( A ) IMPOSE ON THE UNDERTAKINGS CONCERNED RESTRICTIONS WHICH ARE NOT INDISPENSABLE TO THE ATTAINMENT OF THESE OBJECTIVES ;
( B ) AFFORD SUCH UNDERTAKINGS THE POSSIBILITY OF ELIMINATING COMPETITION IN RESPECT OF A SUBSTANTIAL PART OF THE PRODUCTS IN QUESTION .
( 18 ) THE COMMISSION HAS , ON A NUMBER OF OCCASIONS ( 3 ) , CONFIRMED THAT IT IS ITS POLICY IN THE FIELD OF EXHIBITIONS AND FAIRS TO ACCEPT AGREEMENTS OR ARRANGEMENTS - SUCH AS THE SMM AND T EXHIBITION AGREEMENT - WHERE THEY ACHIEVE RATIONALIZATION AND COST SAVING AND ALSO PRESENT ADVANTAGES TO THE CONSUMERS WHICH OBJECTIVELY OUTWEIGH THE RESTRICTIVE ELEMENTS INVOLVED .
( 19 ) THE ABOVEMENTIONED ADVANTAGES OF RATIONALIZATION AND COST SAVING ARE ACHIEVED BY THE SMM AND T EXHIBITION AGREEMENT AS FOLLOWS :
( I ) EXHIBITIONS OF MOTOR PRODUCTS IN THE UNITED KINGDOM ARE ORGANIZED BY THE SMM AND T AT SUCH INTERVALS AND IN SUCH A MANNER AS TO ENSURE THE MOST EFFECTIVE AND HIGH-PRESTIGE PRESENTATION OF THE WIDEST POSSIBLE RANGE OF THE MOTOR INDUSTRY'S PRODUCTS TO POTENTIAL CUSTOMERS , THE GENERAL PUBLIC AND THE MEDIA ;
( II ) THE COSTS INCURRED BY MANUFACTURERS AND IMPORTERS FOR PARTICIPATING AT MOTOR EXHIBITIONS IN THE UNITED KINGDOM ARE REDUCED SINCE THEY ARE CONFINED TO SUCH EXHIBITIONS , AT WHICH THE WIDEST OBTAINABLE VARIETY OF MOTOR GOODS IS EXHIBITED , AND WHICH ARE THE MOST EFFECTIVE FROM A MARKETING POINT OF VIEW .
IT MAY THEREFORE BE CONCLUDED THAT THE EXHIBITION AGREEMENT CONTRIBUTES TO IMPROVING THE DISTRIBUTION OF MOTOR GOODS IN THE UNITED KINGDOM AND ALSO TO PROMOTING ECONOMIC PROGRESS .
( 20 ) A FAIR SHARE OF THIS IMPROVEMENT IN DISTRIBUTION AND ECONOMIC PROGRESS ACCRUES TO CONSUMERS . THE PERIODIC CONCENTRATION OF THE EXHIBITIONS ORGANIZED BY THE SMM AND T ENABLES CONSUMERS TO GAIN A FULL PICTURE OF THE RANGE OF PRODUCTS AVAILABLE AND TO BE IN A BETTER POSITION TO MAKE THEIR CHOICE WITHOUT HAVING TO TRAVEL FROM ONE EXHIBITION TO ANOTHER IN ORDER TO SEE ALL AVAILABLE PRODUCTS .
( 21 ) THE RESTRICTIONS IMPOSED UPON MANUFACTURERS AND IMPORTERS ON PARTICIPATION EVERY SECOND YEAR AT EXHIBITIONS WHICH MAY PREJUDICE THE IMPACT OF THE SMM AND T'S INTERNATIONAL MOTOR EXHIBITIONS MAY BE REGARDED AS INDISPENSABLE TO THE ATTAINMENT OF THE BENEFIT ACHIEVED THROUGH THE RATIONALIZATION OF THE DISPLAY OF MOTOR GOODS AT SUCH EVENTS .
( 22 ) THE EXHIBITION AGREEMENT DOES NOT ELIMINATE COMPETITION BETWEEN MANUFACTURERS AND IMPORTERS OF MOTOR GOODS IN THE UNITED KINGDOM NOR DOES IT ELIMINATE COMPETITION BETWEEN ORGANIZERS OF EXHIBITIONS AT WHICH MOTOR GOODS ARE OR MAY BE DISPLAYED .
PARTICIPATION AT EXHIBITIONS IS NOT THE ONLY WAY FOR MANUFACTURERS AND IMPORTERS OF MOTOR GOODS TO ATTRACT THE INTEREST OF THE TRADE OR OTHER POTENTIAL CUSTOMERS . ALL THE MEDIA