VEHICLES IN THE ABSENCE OF A PROHIBITION IN THE BPICA REGULATIONS . HOWEVER , MOST OF THEM EITHER HAVE NO INTEREST IN INCLUDING THE MOTOR INDUSTRY AMONG THOSE REPRESENTED OR ELSE DO NOT HAVE THE SPACE TO DISPLAY A FULL RANGE OF MOTOR VEHICLES IN ADDITION TO THE PRODUCTS ALREADY EXHIBITED . HENCE THE MOTOR INDUSTRY WOULD BE INADEQUATELY REPRESENTED AND THIS WOULD HARM BOTH THE MANUFACTURERS AND THE CONSUMER .
11 . TURNING TO THE SPECIFIC EXAMPLE OF MOTOR VEHICLE EXHIBITIONS , WHERE THE CUSTOMERS CONSIST OF PRIVATE INDIVIDUALS FOR CARS AND OF TRADE ASSOCIATIONS AND/OR PUBLIC AUTHORITIES FOR MOST OF THE VEHICLES DISPLAYED AT SPECIALIZED EXHIBITIONS , THE FOLLOWING POINTS MUST BE CONSIDERED :
- IN ADDITION TO THE MOTOR SHOWS AND INTERNATIONAL SPECIALIZED EXHIBITIONS SET OUT IN THE BPICA CALENDAR , MOTOR VEHICLES MAY BE PRESENTED AT THE FOLLOWING EXHIBITIONS , WHERE NO BPICA AUTHORIZATION IS REQUIRED :
( A ) NATIONAL SECTIONS IN UNIVERSAL EXHIBITIONS , NATIONAL EXHIBITIONS HELD IN FOREIGN COUNTRIES AND NATIONAL EXHIBITIONS . SUCH EXHIBITIONS ARE , HOWEVER , RATHER INFREQUENT ;
( B ) REGIONAL AND/OR LOCAL OR SPECIAL EXHIBITIONS . THERE ARE LARGE NUMBERS OF THESE IN THE EEC COUNTRIES ;
( C ) INTERNATIONAL EXHIBITIONS NOT ENTERED IN THE BPICA CALENDAR , WHEN THE VEHICLES ARE DISPLAYED AS ' SUPPORTS ' FOR OTHER MATERIALS OR OTHER PRODUCTS ;
- BPICA DOES NOT PROHIBIT MANUFACTURERS AND/OR THEIR REPRESENTATIVES FROM ADVERTISING THEIR VEHICLES AT INTERNATIONAL EXHIBITIONS NOT ENTERED IN THE CALENDAR ;
- THE MASS-CIRCULATION AND SPECIALIZED PRESS IS OF PARTICULAR IMPORTANCE AS A SOURCE OF ADVERTISING AND INFORMATION TO CONSUMERS , PARTICULARLY AS REGARDS PRIVATE CARS , AND IS IN A POSITION TO KEEP THE CONSUMER ADEQUATELY INFORMED BOTH OF NEW MODELS WHICH WILL BE PLACED ON THE MARKET AND OF TECHNICAL IMPROVEMENTS MADE TO EXISTING VEHICLES .
F .
12 . A NOTICE SUMMARIZING THE CONTENTS OF THE NOTIFICATION AND INVITING COMMENTS FROM THIRD PARTIES WAS PUBLISHED IN THE OFFICIAL JOURNAL OF THE EUROPEAN COMMUNITIES PURSUANT TO ARTICLE 19 ( 3 ) OF REGULATION NO 17 . THE COMMENTS RECEIVED CONCERNED IN PARTICULAR THE FACT THAT , BY FORBIDDING MANUFACTURERS AND THEIR REPRESENTATIVES TO DISPLAY MOTOR VEHICLES AT INTERNATIONAL EXHIBITIONS NOT AUTHORIZED BY BPICA THE REGULATIONS RESTRICT THE FREEDOM OF THESE MANUFACTURERS TO TAKE PART IN SUCH EXHIBITIONS AND THEREBY DEPRIVE THE EXHIBITIONS OF THE ADDED BONUS OF MOTOR VEHICLES AS A MEANS OF ATTRACTING VISITORS . AS THE ESSENTIAL CONTENTS OF THESE OBSERVATIONS HAD ALREADY BEEN MADE KNOWN TO THE COMMISSION IN THE COURSE OF ITS INVESTIGATION , THE ASSESSMENT OF THE BPICA REGULATIONS REMAINS UNCHANGED .
G .
13 . THIS PROCEEDING DOES NOT COVER THE REGULATIONS CONCERNING THE DISPLAY OF MOTOR VEHICLES AT NATIONAL , REGIONAL AND LOCAL EXHIBITIONS , NOR THE RULES OF PROCEDURE FOR MOTOR SHOWS AND INTERNATIONAL SPECIALIZED EXHIBITIONS .
II . APPLICABILITY OF ARTICLE 85 ( 1 )
ARTICLE 85 ( 1 ) OF THE TREATY PROHIBITS AS INCOMPATIBLE WITH THE COMMON MARKET