Document ID: ./input/supremecourt_opinions/opinions/19pdf/19-46_8n59.pdf
Page Number: 31.0

Cite as:  591 U. S. ____ (2020) 

13 

BREYER, J., dissenting 

booking service, which is the generic product that respond-
ent and its competitors sell.  No more and no less.  The same 
is true of “generic.com” terms more generally.  By making 
such terms eligible for trademark protection, I fear that to-
day’s  decision  will  lead  to  a  proliferation  of  “generic.com” 
marks, granting their owners a monopoly over a zone of use-
ful, easy-to-remember domains.  This result would tend to 
inhibit, rather than to promote, free competition in online 
commerce.  I respectfully dissent.