Document ID: ./input/supremecourt_opinions/opinions/boundvolumes/529bv.pdf
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Cite as: 529 U. S. 120 (2000)

149

Opinion of the Court

conditions or by children where its use may be dangerous to
health,” 21 U. S. C. § 352(f)(2); 21 U. S. C. § 352(f)(2) (1964
ed.); and deems a product misbranded “[i]f it is dangerous to
health when used in the dosage or manner, or with the fre-
quency or duration prescribed, recommended, or suggested
in the labeling thereof,” 21 U. S. C. § 352( j); 21 U. S. C.
§ 352( j) (1964 ed.).
In this sense, the FCLAA was—and re-
mains—incompatible with FDA regulation of tobacco prod-
ucts. This is not to say that the FCLAA’s pre-emption pro-
vision by itself necessarily foreclosed FDA jurisdiction. See
Cipollone v. Liggett Group, Inc., 505 U. S., at 518–519. But
it is an important factor in assessing whether Congress
ratiﬁed the agency’s position—that is, whether Congress
adopted a regulatory approach to the problem of tobacco and
health that contemplated no role for the FDA.

Further, the FCLAA evidences Congress’ intent to pre-
clude any administrative agency from exercising signiﬁcant
policymaking authority on the subject of smoking and health.
In addition to prohibiting any additional requirements for
cigarette labeling, the FCLAA provided that “[n]o statement
relating to smoking and health shall be required in the ad-
vertising of any cigarettes the packages of which are labeled
in conformity with the provisions of this Act.” Pub. L. 89–
92, § 5(b), 79 Stat. 283. Thus, in reaction to the FTC’s at-
tempt to regulate cigarette labeling and advertising, Con-
gress enacted a statute reserving exclusive control over both
subjects to itself.

Subsequent tobacco-speciﬁc legislation followed a similar
pattern. By the FCLAA’s own terms, the prohibition on
any additional cigarette labeling or advertising regulations
relating to smoking and health was to expire July 1, 1969.
In anticipation of the provision’s expi-
See § 10, 79 Stat. 284.
ration, both the FCC and the FTC proposed rules governing
the advertisement of cigarettes. See 34 Fed. Reg. 1959
(1969) (FCC proposed rule to “ban the broadcast of cigarette
commercials by radio and television stations”); id., at 7917