Patent Abstract:
Embodiments of the present invention address deficiencies of the art in respect to content formatting for Web distributed content and provide a method, system and computer program product for content personalization for Web distributed content. In an embodiment of the invention, a content customization method can be provided. The method can include selecting content in a retrieved page, retrieving an applied customization from a source separate from a source of the retrieved page, applying the applied customization to the selected content to modify a visual appearance of the selected content, and providing the selected content once modified for display in a content browser.

Full Description:
BACKGROUND OF THE INVENTION 
       [0001]    1. Field of the Invention 
         [0002]    The present invention relates to the field of Web content customization and more particularly to providing a personalized view of Web content. 
         [0003]    2. Description of the Related Art 
         [0004]    The growth of the Internet largely can be attributed to the desire for remotely disposed individuals to share content. Long before the development of the hypertext transfer protocol (HTTP) and the World Wide Web, academics, bureaucrats and private individuals indexed and exchanged content over the Internet. The explosion of Internet use following the development of the World Wide Web, however, has resulted in a vast sea of content leading to creation by necessity of advanced content searching applications used almost universally by all users of the Internet today. 
         [0005]    The presentation of content over the World Wide Web is limited to the creation time choices of the content designer. In this regard, the presentation of content can range from no formatting at all, to the complex arrangement of different content elements in a page. User interface controls further can be embedded within a page as script logic in order to enhance the presentation of content. Exemplary user interface controls include scroll bars, sortable tables and the like. Even still, the consumer of content over the World Wide Web is limited to the nature and selection of user interface controls provided by the content creator at design time. 
         [0006]    Portal technologies provide some flexibility to the content consumer in arranging the presentation of content to satisfy personal preferences. In particular, in the portal context, end users can select different content modules, referred to as portlets, to be aggregated in a single view. By providing a customized viewing of content, end users can enjoy a highly personalized experience in an efficient manner by consolidating a substantial amount of desired content in a single view. Further, syndicated feeds allow end users to pick and choose content elements from different content sites to be aggregated in a single portal view. Notwithstanding, the presentation of content in a portal view still is exclusively dependent on the content creator who determines how the content of a portlet is to be presented to the end user. 
         [0007]    In this regard, different end users prefer to view content in different formats and in different ways. For example, data presented in tabular format may be preferred to be viewed in a particular sort order by different end users. Similarly, data presented in tabular format may be preferred to be viewed in graphical format such as in a chart or graph. As yet another example, different end users may prefer to view content in a language other than the language of the content provided by the content creator. Regardless, however, end users are compelled to view content in exactly the same format as provided by the content creator. 
       BRIEF SUMMARY OF THE INVENTION 
       [0008]    Embodiments of the present invention address deficiencies of the art in respect to content formatting for Web distributed content and provide a novel and non-obvious method, system and computer program product for content personalization for Web distributed content. In an embodiment of the invention, a content customization method can be provided. The method can include selecting content in a retrieved page, retrieving an applied customization from a source separate from a source of the retrieved page, applying the applied customization to the selected content to modify a visual appearance of the selected content, and providing the selected content once modified for display in a content browser. In this regard, by changing visual appearance it is meant that the presentation of selected content can vary including font, color, arrangement, format, and even unit type. In the latter instance, data in the content can be transformed from values associated with one type of unit to values associated with a different type of unit. 
         [0009]    Optionally, the method also can include generating a bookmark referencing both the selected content and the retrieved applied customization, and storing the bookmark for subsequent retrieval. Consequently, the bookmark subsequently can be retrieved and the selected content and the applied customization referenced in the bookmark can be loaded. Thereafter, the applied customization can be applied to the selected content to again modify a visual appearance of the selected content. Finally, the selected content can be provided once again as modified for display in the content browser. Additionally, the bookmark can be shared with other end users. 
         [0010]    In another embodiment of the invention, a content distribution system can be provided. The system can include a content browser, and content customization logic. The logic can include program code enabled to select content in a retrieved page, retrieve an applied customization from a source separate from a source of the retrieved page, apply the applied customization to the selected content to modify a visual appearance of the selected content, and provide the selected content once modified for display in the content browser. The system also can include a bookmark server communicatively coupled to the content browser. The bookmark server can include a bookmark data store of bookmarks, each including a reference to both selected content in a page retrievable from one source over a computer communications network, and also an applied customization to be applied to the selected content, the applied customization being retrievable from a different source over the computer communications network. 
         [0011]    Additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The aspects of the invention will be realized and attained by means of the elements and combinations particularly pointed out in the appended claims. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed. 
     
    
     
       BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS 
         [0012]    The accompanying drawings, which are incorporated in and constitute part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention. The embodiments illustrated herein are presently preferred, it being understood, however, that the invention is not limited to the precise arrangements and instrumentalities shown, wherein: 
           [0013]      FIG. 1  is a pictorial illustration of a process for content personalization of Web distributed content; 
           [0014]      FIG. 2  is a schematic illustration of a content distribution data processing system configured for content personalization of Web distributed content; and, 
           [0015]      FIG. 3  is a flow chart illustrating a process for content personalization of Web distributed content. 
       
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       [0016]    Embodiments of the present invention provide a method, system and computer program product for content personalization of Web distributed content. In accordance with an embodiment of the present invention, a content formatting script can be selected and applied to content loaded for viewing in a Web page retrieved from a Web server. The content formatting script, when applied to the content loaded for viewing in the Web page can change the presentation of the content after the content has been provided for viewing in the Web page by the Web server. Optionally, the content formatting script can be persisted in association with a uniform resource locator (URL) for the Web page as a bookmark. Further, the bookmark can be shared with other end users so as to apply the content formatting script to the content of the Web page when the Web page is loaded by the other end users. 
         [0017]    In further illustration,  FIG. 1  pictorial shows a process for content personalization of Web distributed content. As shown in  FIG. 1 , content personalization data processing system  200  can format content  110  retrieved from a content source according to applied customization  120 . Specifically, content  110  selected within a page can be formatted with applied customization  120  which can be in the form of a script or style sheet both separately disposed from the page with the content  110 . By way of example, the applied customization  120  can include a script providing table sorting, a table filtering, auto form fill, or advertisement image suppression. Alternatively, the applied customization  120  can include a style sheet defining formatting such as background, color, font size, font type and the like. 
         [0018]    Optionally, the content  110  once formatted according to the applied customization  120 , can be persisted in the form of a bookmark  130 . In this way, the retrieval of the bookmark  130  can result in the retrieval of the content  110  along with the application of the applied customization  120 . Yet further, the bookmark  130  can be stored in a remote repository (not shown) such that the bookmark  130  can be retrieved for use irrespective of the computer used to retrieve the bookmark  130 . Even yet further, when stored in the remote repository (not shown), the bookmark  130  can be retrieved by other persons subject to the permissions set for the bookmark  130 . In this way, the visual benefit of the applied customization  120  applied to the content  110  can be enjoyed through re-use by multiple different users. 
         [0019]    The content personalization shown in  FIG. 1  can embodied within a content distribution data processing system. In illustration,  FIG. 2  schematically depicts a content distribution data processing system configured for content personalization of Web distributed content. The system can include a host computing system  210  configured for communicative coupling to multiple different servers  230  over computer communications network  220 , for example the global Internet. Each of the servers  230  can serve content  240  over the network  220  to the host computing system  210  for rendering in a content browser  250  executing in the host computing system  210 . 
         [0020]    Notably, content customization logic  300  can be coupled to the content browser  250 . The content customization logic  300  can include program code enabled to apply a selected applied customization  280  to selected content  240 . Specifically, the program code can be enabled to retrieve markup for the content  240  and to modify the markup with a selected applied customization  280 , such as a script configured to format the selected content  240 , or a style sheet defined to modify the appearance of the selected content  240 . 
         [0021]    Optionally, the content customization logic  300  can include additional program code enabled to formulate a bookmark to the selected content  240  and also the applied customization  280 . The bookmark can be stored in a bookmark data store  260  managed by bookmark server  270  and the bookmark server  270  can be configured to be accessible over the computer communications network  220 . In this way, stored bookmarks can be retrieved for re-use irrespective of the computing platform used to retrieve the bookmarks. Furthermore, subject to requisite permissions, different bookmarks stored by different end users in the bookmark data store  260  can be shared by others so as to not require each individual end user to separately apply the same applied customization  280  to the same selected content  240  in order to produce the same formatted form of the same selected content  240 . 
         [0022]    In even yet further illustration of the operation of the content customization logic  300 ,  FIG. 3  is a flow chart illustrating a process for content personalization of Web distributed content. Beginning in block  310 , a page can be retrieved from a page server and in block  320  content within the page can be selected for applied customization. In block  330 , an applied customization can be selected for application to the selected content and in block  340  the applied customization can be applied to the selected content. Finally, in block  350  the formatted content can be rendered for viewing. 
         [0023]    In decision block  360 , it can be determined whether or not to store a reference to the formatted content for subsequent retrieval. If so, in block  370  a bookmark can be created referencing the selected content as formatted by the applied customization. Specifically, the selected content within the page can be included in the bookmark along with a reference to the applied customization so that when invoking the bookmark, the referenced applied customization can be applied dynamically to the selected content. In any case, once created the bookmark can be stored for subsequent retrieval in block  380 . Finally, the process can end in block  390 . 
         [0024]    Embodiments of the invention can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment containing both hardware and software elements. In a preferred embodiment, the invention is implemented in software, which includes but is not limited to firmware, resident software, microcode, and the like. Furthermore, the invention can take the form of a computer program product accessible from a computer-usable or computer-readable medium providing program code for use by or in connection with a computer or any instruction execution system. 
         [0025]    For the purposes of this description, a computer-usable or computer readable medium can be any apparatus that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. The medium can be an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system (or apparatus or device) or a propagation medium. Examples of a computer-readable medium include a semiconductor or solid state memory, magnetic tape, a removable computer diskette, a random access memory (RAM), a read-only memory (ROM), a rigid magnetic disk and an optical disk. Current examples of optical disks include compact disk-read only memory (CD-ROM), compact disk-read/write (CD-R/W) and DVD. 
         [0026]    A data processing system suitable for storing and/or executing program code will include at least one processor coupled directly or indirectly to memory elements through a system bus. The memory elements can include local memory employed during actual execution of the program code, bulk storage, and cache memories which provide temporary storage of at least some program code in order to reduce the number of times code must be retrieved from bulk storage during execution. Input/output or I/O devices (including but not limited to keyboards, displays, pointing devices, etc.) can be coupled to the system either directly or through intervening I/O controllers. Network adapters may also be coupled to the system to enable the data processing system to become coupled to other data processing systems or remote printers or storage devices through intervening private or public networks. Modems, cable modem and Ethernet cards are just a few of the currently available types of network adapters.

Technology Classification (CPC): 6