human: Why celebrate World Intellectual Property Day?
assistant: World IP Day is an opportunity to highlight the role that IP rights, such as, patents , trademarks , industrial designs , copyright ), play in encouraging innovation and creativity. A balanced IP system recognizes and rewards inventors and creators for their work and ensures that society benefits from their creativity and ingenuity. IP rights provide the means by which researchers, inventors, businesses, designers, artists and others can legally protect their innovative and creative outputs and secure an economic return from them. But the IP system is no free lunch. Only when a work meets certain established criteria will it qualify for IP protection. A song, or a movie, for example, only qualifies for copyright protection if it is original. Similarly, a technology has to be groundbreaking (i.e. novel, non-obvious and useful) to qualify for a patent. Moreover, to obtain a patent, an inventor is obliged to make details of her invention public so that others can build on the technology. An effective IP system that balances the interests of inventors and creators with those of society as a whole has proven an effective way to encourage inventors and creators to invest their time, energy and ingenuity into developing new technologies and new forms of creative expression that both improve and enrich our lives. An environment in which innovation and creativity thrive, and which is diverse and inclusive, improves our chances of addressing the major challenges facing humanity, driving human progress, and making our lives healthier, safer, and more comfortable.