Abstract:
A manufacture, comprising a non-transitory non-volatile computer-readable storage device that can include computer-readable code for managing a sponsorship transaction and interpretable by a processor to cause a computing system to perform a process that can include including presenting to a user a human-readable representation of a plurality of objectives, receiving from the user a designated business objective, storing, in a first data record of a database, the designated business objective, presenting to the user a human-readable representation of a plurality of criteria, receiving from the user a designated criteria, storing, in the database, the designated criteria in a second data record, based on receiving the designated business objective and the designated criteria, matching a property, and presenting to the user a human-readable representation of the property.

Description:
REFERENCE TO RELATED APPLICATIONS 
       [0001]    The present application claims the priority benefit of U.S. provisional patent application Ser. No. 61/935,557, filed Feb. 4, 2014, and U.S. provisional patent application Ser. No. 61/770,055, filed Feb. 27 th , 2013, and hereby incorporates the same applications herein by reference in their entirety. 
     
    
     TECHNICAL FIELD 
       [0002]    Embodiments of the technology relate, in general, to sponsorship platform technology, and in particular to systems and methods for efficient sponsorship management and commerce. 
       SUMMARY 
       [0003]    A manufacture, comprising a non-transitory non-volatile computer-readable storage device that can include computer-readable code for managing a sponsorship transaction and interpretable by a processor that can cause a computing system to perform a process that can include including presenting to a user a human-readable representation of a plurality of objectives, receiving from the user a designated business objective, storing, in a first data record of a database, the designated business objective, presenting to the user a human-readable representation of a plurality of criteria, receiving from the user a designated criteria, storing, in the database, the designated criteria in a second data record, based on receiving the designated business objective and the designated criteria, matching a property, and presenting to the user a human-readable representation of the property. 
       BACKGROUND 
       [0004]    In the current sponsorship environment, if a buyer wants to sponsor an event they would generally contact the corporate sales team representing the event and inform them of their sponsorship interest. They sales team would then meet with the buyer to review the buyers objectives. They sales team would then go back and evaluate options based on the buyer&#39;s budget and availability, which may be listed in a spreadsheet or other similar format. Based on this review, the sales team will then generate a proposal, have the pricing reviewed, approved, and signed off on internally, and then have the proposal sent over to the client. The first part of the process can take several days. Once the proposal is received, the buyer will review it, circulate it internally, and have lawyers review the document. This part of the process can also take several days or more. There are usually several rounds of revisions to the sales proposal and the parties do their best to keep track of the most recent version. 
         [0005]    There are gross inefficiencies built into existing sponsorship management systems. Because sponsorships are constantly being discovered and re-worked, the delay associated with each round of review can be costly. The importance of such decisions, the number of interested parties, and the complexity of negotiations has rendered existing systems obsolete. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0006]    The present disclosure will be more readily understood from a detailed description of some example embodiments taken in conjunction with the following figures: 
           [0007]      FIG. 1  depicts an example system diagram depicting a sponsorship management computing system according to one embodiment. 
           [0008]      FIG. 2  depicts an example flow chart depicting a method associated with a sponsorship management computing system according to one embodiment. 
           [0009]      FIG. 3  depicts an example flow chart of a system and method associated with a sponsorship management computing system according to one embodiment. 
           [0010]      FIG. 4  depicts an example flow chart of a system and method for creating a new inventory concept. 
           [0011]      FIG. 5  depicts an example flow chart of a system for aggregating data to improve the predictive analytics for a sponsorship management computing system. 
           [0012]      FIG. 6  is a screenshot depicting one version of a display for a sponsorship. 
           [0013]      FIG. 7  is a screenshot depicting one version of a display for a search inventory. 
           [0014]      FIG. 8  is a screenshot depicting one version of a display for a sponsor profile. 
           [0015]      FIG. 9  is a screenshot depicting one version of a display for an inventory. 
           [0016]      FIG. 10  is a screenshot depicting one version of a display for a sponsor campaign. 
           [0017]      FIG. 11  is a screenshot depicting one version of a display for a sponsor wishlist. 
           [0018]      FIG. 12  is a screenshot depicting one version of a display for a property profile. 
           [0019]      FIG. 13  is a screenshot depicting one version of a display for a property campaign. 
           [0020]      FIG. 14  is a screenshot depicting one version of a display for a quote proposal. 
           [0021]      FIG. 15  is a flow chart depicting one version of data diagram according to one embodiment. 
           [0022]      FIG. 16  is a flow chart depicting a version of a method for providing targeted sponsorship suggestions. 
       
    
    
     DETAILED DESCRIPTION 
       [0023]    Various non-limiting embodiments of the present disclosure will now be described to provide an overall understanding of the principles of the structure, function, and use of the proficiency tracking systems and processes disclosed herein. One or more examples of these non-limiting embodiments are illustrated in the accompanying drawings. Those of ordinary skill in the art will understand that systems and methods specifically described herein and illustrated in the accompanying drawings are non-limiting embodiments. The features illustrated or described in connection with one non-limiting embodiment may be combined with the features of other non-limiting embodiments. Such modifications and variations are intended to be included within the scope of the present disclosure. 
         [0024]    Reference throughout the specification to “various embodiments,” “some embodiments,” “one embodiment,” “some example embodiments,” “one example embodiment,” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with any embodiment is included in at least one embodiment. Thus, appearances of the phrases “in various embodiments,” “in some embodiments,” “in one embodiment,” “some example embodiments,” “one example embodiment”, or “in an embodiment” in places throughout the specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner in one or more embodiments. 
         [0025]    Sponsorship can help build attention, support, and loyalty for brands in an environment that may otherwise be hostile to marketing communications. Sponsorship has, in many cases, become elevated to the corporate strategic planning conversation and may be more likely to be discussed in the context of integrated marketing programs that can take advantage of the reach of traditional advertising as well as the emotional and experimental benefits earned through partnerships w/ sports and entertainment. More decision makers are now generally involved with the planning, execution, and evaluation of sponsorship deals. Buyers have raised the stakes in many cases, which has also increased the number of internal decision-makers to satisfy such buyers. These buyers often place high demands on properties to prove value and return. The current process of selling and managing sponsorship deals is disconnected and doesn&#39;t communicate. Existing systems lack a central way to integrate the data and collaborate both internally and with their sponsors. 
         [0026]    Described herein are example embodiments of computer-based systems and methods for creating sponsorship or advertising deals with a sponsorship management computer system. The sponsorship management computer system can include a sponsorship marketplace that can act as a foundational framework for properties to easily and efficiently engage with sponsors. The sponsorship management computer system can make it easier for properties to engage with sponsors and to plan, negotiate, or execute sponsorship campaigns across multiple media types. The sponsorship management computer system can give sponsors the freedom to build their own sponsorship package on their own terms. In one embodiment, a sponsor can make all of their sponsorship marketing decisions in one place. Properties, which can include sport teams, venues, leagues, non-profits, businesses, and agencies, can also engage with the sponsorship management computer system to market available sponsorships. 
         [0027]    Systems described herein can include a cloud-based platform that can be aimed to overcome the challenges of both buyers and seller of sponsorships and to assist in achieving a number of desirable objectives. For example, systems and methods described herein can provide sponsors with more data, properties with more opportunities to sell sponsorships, buyers with more options and more accurate sponsorship options to select from. Systems and methods described herein can also be adapted in real time or near real time to an ever-changing business landscape. 
         [0028]    In an example embodiment, properties can manage all of their sponsorship assets in one central location and can have the ability to add new sponsorships at any time. Properties can add pictures, videos, testimonials, price, tag words, availability, or any data relevant to a specific sponsorship. Properties can quickly create custom proposals to include information on each sponsorship asset they are pitching, and properties can then track the contracts easily as they are negotiated. Such a system can allow all decision makers to see the most up-to-date versions of a contract or proposal and can eliminate circulating unnecessary e-mails or hard copies regarding a document. In an example embodiment, with the sponsorship management computer system, properties can generate custom reports about their entire sponsorship sales channel. This can include information from sales numbers, the availability status of all sponsorship assets, information, information from all or any account user sales information, a master list of all sponsorship assets, inventory status, Sponsor  310  information, custom reports based on anything being tracked by the system  100 , or the like. 
         [0029]    Buyers can educate themselves on the different sponsorship opportunities available by using the sponsorship management computer system. For example, buyers can search based on what they are looking for and can view exact sponsorship images and videos. Buyers no longer need to be at the mercy of solely being educated from a catalog, which may be outdated, or from a specific sales representative. By having the ability to educate themselves at the onset of the buying decision, buyers or sponsors may be able to have deeper, more meaningful dialogues with corporate sales representatives, or avoid sales representatives altogether. In an example embodiment, sponsors can pro-actively build a sponsorship campaign online, articulate their priorities, and can include a budget amount if they choose. Sponsors can create reports in real time per property, or multiple properties, which can make it efficient to get the information they need, when they need it. All documentation can be neatly stored on one platform, which can make it efficient to control deal negotiations and ultimately can accelerate the time it takes to execute contracts. 
         [0030]    The sponsorship management computer system&#39;s platform can create an sightline for sponsors to find and search other similar properties in the system. The system can allow sponsors to more readily connect with multiple properties and can provide enhanced search functionality. Buyers can be able to cross-search options and have more sponsorship options to choose from, which can in turn allow buyers to better match with their sponsorship objectives. Such a system and method may have multiple benefits to the properties using the system such as additional revenue, new business leads, new business leads from perspective buyers, or incentive to better organize and expand upon information available per sponsorship asset because data information can be searchable in the system  100 . 
         [0031]    The sponsorship management computer system can include a marketplace, which can connect buyers and sellers online. The marketplace can allow buyers to access multiple properties in one place. The system can include a data aggregation tool that can connect data such as CRM, sales information, and data regarding sponsorship assets or information, for example. The system can include an API that can push or pull data for properties and buyers. 
         [0032]    The examples discussed herein are examples only and are provided to assist in the explanation of the apparatuses, devices, systems and methods described herein. None of the features or components shown in the drawings or discussed below should be taken as mandatory for any specific implementation of any of these the apparatuses, devices, systems or methods unless specifically designated as mandatory. For ease of reading and clarity, certain components, modules, or methods may be described solely in connection with a specific figure. Any failure to specifically describe a combination or sub-combination of components should not be understood as an indication that any combination or sub-combination is not possible. Also, for any methods described, regardless of whether the method is described in conjunction with a flow diagram, it should be understood that unless otherwise specified or required by context, any explicit or implicit ordering of steps performed in the execution of a method does not imply that those steps must be performed in the order presented but instead may be performed in a different order or in parallel. 
         [0033]    A sponsorship management computer system can execute software for the creation, organization, or consummation of deals, as described in more detail below. The sponsorship management computer system can run on any suitable computing system, such as a dedicated server, a user computer or server, multiple computers, a collection of networked computers, a cloud-based computer system, a web-based computer system, or from a storage device, for example. One or multiple processing units, such as central processing units and/or graphics processing units, may perform instructions stored in memory to execute the processes described herein. 
         [0034]    A sponsorship management computer system in accordance with the present disclosure can be accessed via any suitable technique, such as a web-browser such as SAFARI, OPERA, GOOGLE CHROME, INTERNET EXPLORER, or the like executing on a client device. In some embodiments, the systems and methods described herein can be a web-based application or a stand-alone executable. Additionally, in some embodiments, the systems and methods described herein can integrate with various types of advertising, database, e-commerce, or other suitable systems. Any suitable client device can be used to access, or execute, the sponsorship management computing system, such as laptop computers, desktop computers, smart phones, tablet computers, gaming system, and the like. 
         [0035]    Systems and methods described herein may generally provide a paperless environment for users (e.g., the system can be entirely digital from start to finish) to identify and purchase or sell sponsorships. Interaction with the sponsorship management computer system may include, without limitation, keyboard entry, writing from pen, stylus, finger, or the like, with a computer mouse, or other forms of input (voice recognition, etc.). The system may be presented on a tablet, desktop, phone, board, or paper. In one embodiment, the user may interact with the system by writing with a smart pen on normal paper, modified paper, or a hard flat surface of their preference. In this embodiment, the user may receive real-time feedback, or at least near real-time feedback, or may synchronize with a sponsorship management computer system at a later date. The sponsorship management computer system can be a personal computer, one or multiple computers in server-type system. 
         [0036]    User interaction with the sponsorship management computer system may take place in any of a variety of operational environments, such as a work setting or a home setting, with one or more users interacting with the system at a given time. 
         [0037]    Referring now to  FIG. 1 , an example system diagram for one version of a sponsorship management computer system  100  is shown. The sponsorship management computer system  100  can include, for example, any suitable elements or features such that a user  101 , including buyers or sellers of sponsorships or advertising, can interact to search, buy, sell, and manage such sponsorships or advertising. The sponsorship management computer system  100  can include an information management system and a marketplace that can connect buyers and sellers to assist with sponsorships management and commerce. Sponsorship can include advertising, partnerships, traditional or non-traditional forms of advertisement, ticket packages, hospitality experiences, or the like that could assist a buyer in meeting their sponsorship objectives. A buyer can include, for example, any entity seeking a sponsorship or an agency or similar entity looking to assist a buyer. A seller may be a property, such as a sports team, venue, league, event, non-profit, entertainment entity, or anyone including individuals that may have sponsorships to market. The following example elements of the sponsorship management computer system  100  can be integrated or otherwise communicate based upon a user&#39;s needs. It will be appreciated that the elements, and the function of the elements, is provided by way of example only. 
         [0038]    Still referring to  FIG. 1 , the sponsorship management computer system  100  can include peripheral devices  102 , which can be used to access the sponsorship management computer system  100 , associated platforms, or to connect to the cloud. Peripheral devices  102  may include a computer, cell phone, tablet, or any other electronic device. The sponsorship management computer system can include user data  104 , which can include data provided by a user, such as sponsorship information, financial information, personal information, or the like, that can be used by the sponsorship management computer system  100 . For sellers, user data  104  can include sponsorship assets and information that can assist in defining the sponsorship. For buyers, user data  104  can include general information about the system, selected search criteria, search criteria, communicating priorities, updating contracts, any other supplied information, or the like. The sponsorship management computer system can include the cloud  106 , or any other suitable technology or mechanism by which information can be stored or processed. 
         [0039]    The sponsorship management computer system  100  can include organized asset information  108 , which can comprise the output or results from selections made by a buyer or seller. Organized asset information  108  can include any suitable information depending on the needs of the user including sponsorship assets, a group of assets, reports, a campaign, proposal, results from search criteria, or any other task the sponsorship management computer system is capable of completing. 
         [0040]    The sponsorship management computer system  100  can include a computer  180  that can aggregate, process, or connect information in one place and can provide desirable information regarding sponsorships to a buyer or seller. The computer  180  can include a processor  112 , a web server  110 , an application server  114 , a CRM  120 , user information  122 , sponsorship information  124 , a data aggregation database  130 , and a marketplace engine  140 . It will be appreciated that third party system  182  can communicate with the sponsorship management computer system via, for example, a third party API  150 . The sponsorship management computer system  100  can be associated with an API that can with external systems. The sponsorship management computer system can be configured to push or pull data as needed. 
         [0041]    The CRM  120  can be associated with the computer  180  having a processor  112  and can include customer relationship management information or any other suitable information, where it may be beneficial to maintain customer information in a single location. The CRM  120  can include general information and can include the ability to connect with third party CRM systems if desirable. User information  122  can be associated with the CRM  120  and can include user information collected by the system  100  that can be associated with a buyer or seller account, for example. This may include company or property information, personnel information, and associated demographics that can represent the users. This can include general information, staff information, demographics that make up a fan base or any information important, suitable, or directed to buyers. This information can be added to a database  130  that can be searchable by the system  100 . 
         [0042]    Sponsorship information system  124  can be stored in the system  100 . In one embodiment, a user  101  can input or otherwise add sponsorship assets or information into the sponsorship information system  124  of system  100 . The sponsorship information system  124  can include a sponsorship category, description, price, picture, testimonials, video, tag words to the sponsorship asset, data, metadata, a business objective metric, or any other suitable data fields about one or a plurality of sponsorships. Sponsorship information system  124  can include partnership information, media, hospitality information, tickets, or the like. Sponsorships can be built to achieve different objectives. All of the information tied to the sponsorships can then be searchable in the sponsorship information system  124  of the system  100 . The information can be retained within a central location such as computer  180 , within the cloud  106 , or in any other suitable location. The data aggregation database  130  can also be configured to retain sales data or other suitable data. 
         [0043]    The data aggregation database  130  can be configured to retain any suitable data and can be accessed by the processor  112 . The processor  112  can associate and process user information, sponsorship information, sales data, or the like to generate sponsorships, proposals, or the like. The processor  112  can incorporate information from any suitable third party API  150  from a third party source  182  that can be connected to the system  100 . Information from a third party API  150 , database  130 , sponsorship information system  124 , user information  122 , and/or CRM by the processor  112  to create custom reports, sponsorships, or any suitable organized asset info  108 . Information or the like can also be or information may be pushed out through the API  16 . 
         [0044]    The system  100  can be configured such that a user  101  can create custom reports based on the information in the system  100 . With market penetration the processor  112  can develop smart algorithms and can also have the ability to draw industry wide reports. The system  100  can suggest properties or assets based on history or requested searches by a user  101 . The system  100  can include a marketplace engine  140 . In addition to the system  100  or platform acting as an information system, buyers and sellers can collaborate in one central place such as marketplace  140 . The system  100  can include a comprehensive search engine that can easily find desired results. 
         [0045]    The system  100  can be configured to create collaboration between users  101  and to create new sponsorships. Such collaboration can be associated with the marketplace  140  of the computer  180 . Buyers can have the ability to access seller(s) sponsorship assets, ability to find new sellers, to search for sponsorships from an individual seller&#39;s sponsorship or from multiple sellers at once, create/purchase/manage sponsorship packages, or create new sponsorships. Sellers can post available inventory, catalog inventory, or create new sponsorships, for example. There is also additional value that can happen my multiple sellers using the same system to inventory sponsorship assets. The marketplace  140  can act as a tool for sellers to stay current based on the sponsorships other sellers are creating or what buyers are asking for. The reports that can be drawn can be real time or near real time. 
         [0046]    The system  100  can be configured to accept a third party API  150  or a plurality of third party API&#39;s. As new technologies are being created at a rapid pace, the system can be configured to pull in data from outside sources. This can include existing CRM software, accounting software, or the like. The system  100  can include an API  160 , where the API of the system  100  can available to be repurposed into other systems. 
         [0047]    In some embodiments, the system  100  can be used with any suitable method having any suitable number of steps. Example methods are provided below. Referring to  FIG. 2 , a method  200  depicts one version of how a user  101  can use the system  100  to login or register as a new user.  FIG. 2  depicts one version of how a user  101  can register a new account. The user  101  may go through a series of steps, such as Authentication  212 , Identify User Type  224 , Existing Account Determination  232 ,  242 , and Create User  250   
         [0048]    Method  200  can be used to authenticate or otherwise ensure that a user  101  is logging in under the correct identity of or listing sponsorships with the correct identify, for example. Method  200  can also be used to establish personal, credit, or other information that can be used with the system  100  ( FIG. 1 ). It will be appreciated that the method  200  can be performed by the system  100 , in association with the system  100  or in any other suitable manner. 
         [0049]    Method  200  can include any suitable steps such as, for example, Authentication  212 . Authentication  212  can include verifying that a user  101 , such as a business or individual, is who they say they are. Authentication  212  can include the use of passwords, third party authentication, bio-metrics, two-step verification, or the like. The method  200  can include user Login  218 , where Login  218  can include having a user input sufficient information such that the system  100  can verify the user  101  identity. For example, the system  100  can store user information  122  in a database  130  ( FIG. 1 ) and the system  100  can access this user information  122  during the Login  218  such that a user  101  identity can be confirmed. If the user  101  enters a correct password in accordance with User Valid  220 , the user  101  can proceed to the system and method  300  as illustrated in  FIG. 3 . 
         [0050]    Method  200  can include Forget Password  214 . If a user  101  forgets their login credentials, the user  101  can select “Forget Password” and the system  100  can send the user  101  their password in accordance with Email Password  216 . The system  100  can push an e-mail to the user  101  informing them of a newly created password or can include a link to create a new password. The method can then proceed back to Authentication  212 . If the user  101  can successfully enter their password in accordance with Login  218  and User Valid  220  then the user  101  can proceed to the system and method  300  as illustrated in  FIG. 3 . 
         [0051]    Method  200  can include Register Account  222 , where when a user  101  is unable to access the system  100  and does not have a user profile they will need to establish a new profile. The user  101  can register an account with the system  101  in any suitable manner, such as by inputting appropriate information into the system  100 . Register Account  222  can include asking the user  101  to add information such personal information including company name, first name, last name, e-mail address, phone number, billing information, or the like to determine whether a company or user match already exists or if it is a unique account. The user  101  can also select User Type  224 , which can include Sponsor Registration  230  or Property Registration  240 , for example. It will be appreciated that any suitable user type is contemplated, where any suitable number of registrations can be associated with any number of such user types. 
         [0052]    Method  200 , after receiving input regarding Register Account  222  and User Type  224 , can determine if a Sponsor Exists  232  or if a Property Exists  242  that is associated with the information entered by the user  101 . If an account or property already exists, the user  101  can choose to merge the existing account in accordance with Merge Existing  236  and Merge Existing  246 , respectively, by notifying the existing sponsor account (Notify Existing  238 ) user or property account user (Notify Existing  248 ). In this manner, associated sponsors or properties can be merged such that all related accounts or properties can be organized and more efficiently managed. In the event that the account, property, or sponsor is unique, the user  101  can Create Sponsor  234  or Create Property  244 . It will be appreciated that any suitable number or type of accounts can be created. One embodiment can include allowing a user  101  to have access to one or multiple accounts of different or the same user type, where multiple accounts can be accessible under the same login, for example. Permissions can be based upon whether an account is new or is being merged with an existing account, where a new account can allow for any suitable permission to be set and an existing account can grant pre-determined, limited, or no permissions to the user  101 . 
         [0053]    In accordance with method  200  according to one embodiment, after a user has entered information to create an account, it has been determined if there is an associated existing account, sponsor, or property, and permissions have been determined, the method can proceed to Create User Profile  250 . Create User Profile  250  can include establishing a user  101  profile within the system  100  that can include a login, password, associated account, personal information, and associated permissions. Method  200  can then proceed to Email User Password  260  such that the user  101  can proceed to Authentication  270 . Authentication  270  can correspond with Authentication  212 , where a user  101  can successfully input their information to access the system  100  and proceed to the system and method  300  as illustrated in  FIG. 3 . 
         [0054]    It will be appreciated that method  200  is illustrated by way of example only. For example, any suitable steps, such as visiting a website, selecting a login, choosing a user type, or the like can be included. It will be appreciated that the steps are of method  200  are described by way of example only, where any suitable order or number of steps is contemplated. 
         [0055]      FIG. 3  depicts one version of a method  300  for how different user types can use the sponsorship management system  100  ( FIG. 1 ). The system and method  300  includes the user types Sponsor  310 , which can include a buyer, Property  370 , which can include a seller, or Administrator  350 . Each user can vary based on permission levels and it will be appreciated that any suitable number or type of users are contemplated. Users can have full access for each user type as describe below, but any suitable access including limited access is contemplated. Sponsor  310  can include a sponsor, buyer, corporation, agency, brand or someone interested in sponsorship or partnership opportunities, for example. Property  370  can be any type of seller, such as a sport team, league, venue, non-profit, event, music artist, or anyone looking to offer sponsorship or partnership opportunities, for example. Administrator  370  can be anyone that can access the system  100  on behalf of a system provider for example. 
         [0056]    In  FIG. 3 , one embodiment of a system and method  300  is illustrated that can demonstrate how a Sponsor  310  can access the system  100 . Sponsor  310  can interact with a Dashboard  311  and the Sponsor  310  can have the ability to View Sponsor  312 . View Sponsor  312  can include viewing any aspect of the account associated with the Sponsor  310 . The sponsor  310  can Add/Edit Sponsor  313  details, which can include providing a description, providing an image, or including any other suitable sponsor information. The Sponsor may be able to Update Sponsor  314  in real time or near real time, where Update Sponsor  314  can include manual updating, automating updating by the system  100 , updating from third parties, or updating by any other suitable method. The Sponsor  310  can view all of their existing sponsorships, Campaign  320 , Sponsor Properties  330 , or the like via the Dashboard  311 . 
         [0057]    System and method  300  can include a step for Sponsor  310  to create Campaigns  320 . This can allow a sponsor to Add/Edit a Campaign  321 , such as to add inventory item, add comments to communicate priorities, add activation methods, planning tools, or any other suitable tasks that may be possible in a sponsorship or partnership campaign. Campaigns  320  can also be associated with Update Campaign  322  changes, which can include making or saving changings, or View Campaign  328 , Process Quote  326 , or Sign Documents  325 . Process Quote  326  can include generating a quote based upon sponsorship or campaign information and Sign Document  325  can include electronically executing binding documents to complete a transaction related to a sponsorship. 
         [0058]    System and method  300  illustrates one embodiment of how a Sponsor  310  can connect with one or a plurality of Properties  370 . In one version, the Sponsor  310  can access Sponsor Properties  330  and can Search Properties  332 , which can include inputting and searching relevant search criteria related to Properties  370 . Such information can be associated with the database  130  or sponsorship information system  124  describe with reference to  FIG. 1 . One embodiment of Search Properties  332  can include the ability for a Sponsor  310  or Property  370  to search a single property or multiple property sponsorship assets simultaneously. 
         [0059]    Search Properties  332  can also include an advance search, which can include the ability for a user  101  to search, or pair, by price, date range, category type, tag words, or any other suitable data point for a single or multiple properties simultaneously. The system  100  can then yield or otherwise deliver or report results accordingly. It is also appreciated that Search Properties  332  can include any combination of suitable search criteria. 
         [0060]    Search Properties  332  can also include pairing unique factors. It is appreciated that this can include the ability to pair any information. This can mean that if a user  101  is looking to achieve a specific return on objective or return on investment, the pairing can be selecting from a pool of objectives, the system  100  can generate suitable sponsorship assets to match the specific request. By maintaining large amounts of data associated with sponsors and properties, the system  100  may be able to efficiently and accurately match the needs of any User Type  302 . For example, matching the search criteria of a user  101  can yield one or more Properties  370  that may meet the objective(s) of the user  101 . The system  100  can also pair to search criteria such as, for example, a Sponsor  310  may be seeking to understand which Properties can achieve desired objectives. 
         [0061]    System and method  300  can include a Sponsor  310  Requesting Access  333  from a Property  370 . Requesting Access  333  can be associated with View Inventory  336 , additional sponsorship opportunities, or with any other suitable feature of the system and method  300 . It will be appreciated that a Sponsor  310  can gain access to a Property  370  in other ways, such as a Property  370  granting access and sending a pre-approved push notification to a sponsor  310 . 
         [0062]    In one embodiment of the system and method  300 , a Sponsor  310  can be granted access to Property Inventory  335 . The Sponsor  310  can use this access to View Inventory  336  information, such as view images, read testimonials, see availability, or any other suitable information available per sponsorship inventory item. System and method  300  shows how a Sponsor  310 , with access to a Property  370 , may Add an Inventory Item to a Campaign  338 . A Sponsor  310  can create a Campaign  320  with multiple inventory items to create a mixed sponsorship category package. A user  101  may find it valuable to meet their objectives or sponsorship spending to include a variety of sponsorship types. 
         [0063]    System and method  300  depicts one embodiment of how a user  101  can add an inventory item, such as a Property  370 , to a Wishlist  342 . A Wishlist  342  can be used for such reasons as allowing a Sponsor  310  to keep track of inventory items that they may want to recall at a later date. A user may want to Add/Edit Wishlist  344  or Update Wishlist  346 . A Sponsor  310  can add an inventory item from a Wishlist  342  into a Campaign  320 , can remove an inventory item being considered for a Campaign  320 , or can make any other suitable Update Wishlist  346  change. 
         [0064]    The system and method  300  can include the ability for the Sponsor  310  to make any suitable change to Sponsor Users  347  to Add/Edit User  313 , and Update User  314 . This may include the ability to set user  101  restriction access in the system  101  to any other suitable update, including adding or deleting a user  101 . 
         [0065]    Referring to  FIG. 3 , system and method  300  illustrates one version of a Property  370  that can include operation of the system  100  by a property user. The Property  370  can View Property  371 , which include showing the Property  370  any aspect of the property account. This may be the same view that a Sponsor  310  can see when viewing a Property  370  and such display can be provided on a Dashboard  398 . This can be a way for a Property  370  to see what a visiting Sponsor  310  would see when viewing the account. Another step may include the ability for a Property  370  to Add/Edit Property  372  details, which may be demographics, videos, testimonials, statistics, images, or the like, and it will be appreciated that this can include any other suitable property or property owner information. The Property  370  can be able to Update Property  374  in real time or near real time. 
         [0066]    Method  300  can include a step for a Property  370  to create Inventory  380 , which may include a title, description, image, video, tagged words, or any other relevant information for an inventory asset or a plurality of inventory assets. This inventory can be anything that a property can sell as a sponsorship or partnership opportunity and can include a sign, radio spot, hospitality suite, tickets, giveaways, meet and greet voice over by celebrity, or the like. A Property  370  can be able to View Inventory  382 , Add/Edit Inventory  383 , and Update Inventory  384 . A Property  370  may want to control what information if viewable to Sponsors  310 . This can include showing all or none of the available Inventory  380  at any time, or refraining from showing particular information from an Inventory  380  such as price or any other viewable or non-viewable information. 
         [0067]    The Inventory  370  can include expanding upon what was learned about a particular sponsorship asset. Information can evolve with additional user  101  input and new learning can be being discovered. This information can include new images, association with white paper, description of how better to activate the sponsorship, or any other suitable additional type of intelligence. 
         [0068]    Properties  370  can also access Inventory  380  by searching content, which can be similar to that of Search Properties  332  associated with Sponsors  310 . An inventory search can include the ability for a user  101  to search (or pair) by price, date range, category type, tag words, or any other suitable data point a single or multiple Properties  370  simultaneously. The system can then yield results accordingly. It is also appreciated the search includes any combination of one or multiple search criteria. 
         [0069]    System and method  300  can include a Property Campaign  386 . It is appreciated that a Property Campaign  386  can include one or more sponsorship inventory items. This can include, for a Property  370 , to Add/Edit Campaign  390 , which may include adding or deleting items, changing costs, bulk rating, changing the terms, or any other suitable type of modification. The Property  370  can Update Campaign  391  changes at any suitable time. At any time the Property  370  can be able to View Campaign  389  such as with the Dashboard  398 . 
         [0070]    Method  300  can include the ability for a Property  370  or Sponsor  310  to Process Quote  388 ,  326 . This can include the ability to change price, terms, add/delete items, or any other suitable modification. This information can be readily available in real time or near real time. Method  300  can include the ability to Sign Documents  387 . This can include the ability for either party or user  101  to enlist additional signers, make modifications and store changes, control the latest contract, add additional terms or additional contracts, or any other suitable change. Method  300  can allow for Properties  370  to control Property Sponsors  392 . This can include the ability to add, remove, or Update Sponsor Access  393 . Method  300  can include the ability for a Property  370  to make any suitable change to Property Users  394  to Add/Edit User  395 , and Update User  396 . This can include the ability to set user  101  restriction access in the system  100  to any other suitable update, including adding or deleting a user  101 . 
         [0071]    Method  300  can include Dashboards  311 ,  398 ,  356  for any User Type  302 . This may include a Sponsor  310 , Property  370  or Administrator  350  User Type  302 . Dashboards  311 .  398 .  356  can be used as a central location to display or highlight account information. This can include the ability to quick links to access information, view total or missing information, link to reports, communicate a snapshot of any suitable information, or otherwise display or communicate relevant account information that can be gathered. 
         [0072]    Method  300  can include an Administrator  350  as a User Type  302 . This can be understood as system owner control or system manager, for example. This can be a way for the system operator to manage the Properties  370  and Sponsors  310  account in any suitable fashion. This may include assisting with a task, updating user restrictions, assisting with any type of customer service related inquiry, putting a hold on an account, or any suitable account administrator task needed. System and method  300  can include the ability to have an Administrator  350  add additional Users  360 . This can include Add/Edit User  362 , and Update User  364 . 
         [0073]    Referring to  FIG. 4 , one embodiment of a system and method  400  is illustrated, where a Sponsor  310  and Property  370  can collaborate to create new sponsorships or partnerships. Any new sponsorship assets can be added as an inventory item for future purchasing. Sponsorships are constantly being discovered or redefined such that a Property  370  may want to capture pitched sponsorship concepts by adding newly created sponsorships to the system, Property  370  may add, edit, delete, or update any sponsorship at any time. Property  370 , Sponsor  310 , or Administrator  350  can add or modify sponsorships in accordance with versions of the system  100 . 
         [0074]    One embodiment can include an Administrator  350  adding a New Inventor Concept  410 , which can include a new inventory category, category name, sub category, or the like to the system  100 . By adding a New Inventory Concept  410  to the system, all other properties, sponsors, or users may then leverage the new category or sub-category and can utilize the new category. In this manner, the system  100  can grow and adapt based upon user feedback such that the system  100  can remain current with sponsorship or partnership trends. For Properties  370 , this can also drive additional sponsorship opportunities as options continue to grow. In one example, a Property  370  can create a sub-category, such as “Flash Mob”, that is not currently listed in the system  100 . The Property  370  can list this under a primary category, such as “Performance Sponsorship”, if such a category exists. A Sponsor  310  can view this category and can determine whether they would like more information regarding this opportunity. If the Sponsor  310  or Property  370  feel that the newly suggested category or sub-category could have more global appeal, a suggestion can be made to the Administrator  350 . The Administrator  350  can either approve concept and/or the organization of the concept in accordance with Concept Added to System  412 , or can deny the concept. In an alternate version, the Administrator  350  can review concepts being suggested or used by Sponsors  310  or Properties  370  and can pro-actively adopt these concepts in the system  100  globally. The New Inventory Category  410  can allow different controls per user type. In one example, a Sponsor  310  user can submit a new inventory item category to a Property  370  and the Property  370  can decide to informally use the new concept. Property  370  can either approve or deny the suggested New Inventory Category  410 . If approved, Property  370  could add the item into an existing inventory category or submit the new category concept to Administrator  350  for possible inclusion in the global system  100 . Administrator  350  can receive the New Inventory Concept  410  from Sponsor  310 , Property  370 , or Administrator  350 , or can actively seek new concepts being added within the system. Administrator  350  can approve, modify, or deny the suggestion, where in one version only Administrator  350  may have the ability to add a New Inventory Concept  410  globally. If approved, the item can be added to a database, such as database  130 , and all properties on the system  100  can use the New Inventory Concept  410  in accordance with Concept Added to System  412 . In one embodiment, the Administrator  350  can allow users to vote on New Inventory Concept  410 . 
         [0075]    Referring to  FIG. 5 , one version of a flow chart  500  for one embodiment of how the system  100  can collect multiple data source information from internal and external data sources. In one version, the system  100  can improve the accuracy of the suggested or proposed sponsorship or property matches by aggregating data from Third Party Sources  182 . The data collected from Third Party Sources, which can include any suitable information regarding demographics, habits, performance, cost, scheduling, sponsorships, properties, trends, or the like can be compiled by the Database  130  of the computer  180 , for example. This information or data collected can be used to create or adjust algorithms associated with sponsorship or property suggestions.  FIG. 5  shows that such information can be used for predictive analytics, data modeling, comprehensive reports, or for any other suitable data collection output. The system can also include information related to whether a user  101  found a suggestion helpful to further adjust or modify suggestion algorithms. Any suitable neural network or adjustable weighted algorithm is contemplated to provide accurate suggestions to users  101  of the system  100 . In this manner, the system  101  can track trends or otherwise optimize for buyers and sellers such that the sponsorship platform can become more efficient. 
         [0076]    Referring to  FIG. 6 , one version of a display  600  is shown that can be used for quick access to the most important account information on one screen, which may include clickable links, data points, or any other suitable information. In one embodiment, the display  600  can be associated with Sponsor  310  Dashboard  311 , as described with respect to  FIG. 3 . The display  600  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  600  can include any suitable number of entry boxes to request any suitable user input. This input can include current monthly spend, links to see which properties Sponsor User has access to viewing, or any other suitable information. 
         [0077]    Referring to  FIG. 7 , one version of a display  700  is shown that can be used to search for inventory items. This may include an advance search or ability to pair a search request to provide suggested properties that meet these requirements. In one embodiment, the display  700  can be associated with Sponsor Properties  330  or Search Property  332 , as described with respect to  FIG. 3 . The display  700  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  700  can include any suitable number of entry boxes to request any suitable user input. This input can include category search, advance search by date range, or search multiple properties, or any other suitable information. Users  101  may search by one or multiple criteria to yield desired results. Search Properties  332  can also include pairing unique factors. It is appreciated that this may include the ability to pair any information. This can mean if a user is looking to achieve a specific return on objective or return on investment, the pairing can be selected from a pool of objectives, where the system  100  can yield suitable sponsorship assets to match the request. This can also mean matching a user  101  search criteria to yield one or more Properties  370  that may meet the objective(s), or pair to search criteria. 
         [0078]    Referring to  FIG. 8 , one version of a display  800  is shown that can be used to display all account user information. In one embodiment, the display can be associated with Sponsor Profile  312 , as described with respect to  FIG. 3 . The display  800  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  800  can include any suitable number of entry boxes to cover general account identifies. This input can include a company logo, name, description, contact information, to any other suitable information. 
         [0079]    Referring to  FIG. 9 , one version of a display  900  is shown that can be used to display and collect all information on an inventory asset. In one embodiment, the display  900  can be associated with Property Inventory  380 , as described with respect to  FIG. 3 . The display  900  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  900  can include any suitable number of fields to convey information about the inventory item. This input can include an image, description, testimonial, video, past success stories, or any other suitable information. This inventory item can be anything that a Property  370  can sell as a sponsorship or partnership opportunity. This may be a sign, radio spot, hospitality suite, tickets, giveaways, meet and greet voice over by celebrity, or any other existing or future created sponsorship concept. 
         [0080]    Referring to  FIG. 10 , one version of a display  1000  is shown that can be used to display a list of campaigns. In one embodiment, the display  1000  can be associated with Campaigns  320 , as described with respect to  FIG. 3 . The display  1000  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  100  can include a link to open campaigns, View Campaigns  328 , Sign Documents  325 , Process Quote  326 , or another other suitable item. This input can include the ability to view a campaign  320 , request revisions, view contract details, or any other suitable information. 
         [0081]    Referring to  FIG. 11 , one version of a display  1100  is shown that can be used to display inventory items saved and stored in a holding area for future use. In one embodiment, the display  1100  can be associated with Wishlist  342 , as described with respect to  FIG. 3 . The display  1100  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  1100  can include the Inventory Detail information, such as item name, price, description, etc. This input can include any other suitable information. 
         [0082]    Referring to  FIG. 12 , one version of a display  1200  is shown that can be used to display all account user information. In one embodiment, the display  1200  can be associated with Property Profile/View Property  371 , as described with respect to  FIG. 3 . The display  1200  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  1200  can include any suitable number of entry boxes to cover general account identifies. This input can include a company logo, name, description, contact information, to any other suitable information. 
         [0083]    Referring to  FIG. 13 , one version of a display  1300  is shown that can be used to display quotes, proposals, orders, or any suitable campaign details. In one embodiment, the display  1300  can be associated with Property Campaigns  386 , as described with respect to  FIG. 3 . The display  1300  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  1300  can include any suitable number of entry boxes or links to obtain campaign or sponsor information. This input can include a list of sponsors, a button to view proposals, the ability to Update Campaign  389 , or any other suitable information. 
         [0084]    Referring to  FIG. 14 , one version of a display  1400  is shown that can be used to display proposal details to create a proposal. In one embodiment, the display  1400  can be associated with Property Campaigns  386 , as described with respect to  FIG. 3 . The display  1400  can be generated by the system  100  as described with respect to  FIG. 1 . In one version, the display  1400  can include any suitable number of entry boxes to cover proposal details. This input can include a proposal title, the associated inventory items, pricing, bulk pricing, or any other suitable information. 
         [0085]      FIG. 15  illustrates one version of a data flow diagram that can be associated with the system  100 . It will be appreciated that the data flow diagram is provided by way of example only. It will be appreciated the categories and sub-categories illustrated in  FIG. 15  can be associated with Select Criteria  1604  as described in more detail with reference to method  1600  shown in  FIG. 16 . It will be appreciated that any suitable category having any suitable heading or sub-categories can be provided such that a user  101  can select from a wide range of available search options for criteria. With reference to  FIG. 5 , it will be appreciated that the system  100  can be optimized such that the system  100  can identify and report accurate pairings for sponsorships or properties based upon the selected objectives and criteria of the user  101 . 
         [0086]    Referring to  FIG. 16 , one version of a method  1600  for providing targeted sponsorship suggestions to a user  101 . It will be appreciated that the method  1600  can be performed by the system  100  or by any other suitable method or system. In one embodiment, a user  101  can Select Objective  1602 , where Select Objective can include a Sponsor  310  accessing a Dashboard  311  that includes a number of objective categories to choose from. Most Sponsors  310 , for example, are generally looking for the same types of return on investment from their sponsorship dollars. These categories can include “higher sales”, “more traffic”, “higher name recognition”, “increased engagement”, or the like. For example, there may be twenty primary types of objectives for users  101  and these can be input into the Dashboard  311 . When a user  101  access the Dashboard they can access the available list of objectives or potentially input their own objective in accordance with Select Objectives  1062 . It will be appreciated that any suitable type and number of objectives can be chosen. 
         [0087]    Once a user  101  has selected one or a plurality of objectives, the user  101  can Select Criteria  1604  in accordance with method  1600 . Select Criteria can include selecting specific information that can more clearly define the objectives selected with respect to Select Objective  1602 . For example, a Sponsor  310  may select “increase sales” as a category with respect to Select Objective  1602 , where the user  101  can then select type or criteria information such as “35-45 year old females” for Select Criteria  1604 . Although any suitable criteria and sub-criteria are contemplated, it will be appreciated that  FIG. 15  illustrates a number of example categories and sub-categories that can be used in accordance with method  1600 . Any suitable criteria such as age, age range, gender, habits, country, region, state, city, history, user, company, venue, field, or the like is contemplated. It will be appreciated that the method  1600  may be attractive to national Sponsors  310  that are trying to penetrate regional or local markets, for example. The national Sponsor  310  may not have sufficient knowledge of a local market to quickly assess the most effective way to achieve their objectives based upon their criteria. In this manner, the system  100  may be able to quickly generate attractive properties or sponsorship options to a potential Sponsor  310 . 
         [0088]    Once a user  101  has selected one or a plurality of criteria, including inputting new criteria, the method  1600  can transition to Generate Property Matches  1606 . The system  100  can use the selected category and criteria information to generate associated sponsorship opportunities or properties that match the selected preferences. With reference to  FIG. 5 , the system  100  can access outside information or Big Data to provide comprehensive analysis or data regarding matching decisions. If a Property  370  is matched that the user  101  has access to, then the system  100  can generate the list of available sponsorships. If the matched Property  370  is not yet accessible by the Sponsor  310 , the Sponsor  310  can Request Property Access  1608 . If the access is granted by the Property  370  then a list of available sponsorship can be provided to the Sponsor  310 . It will be appreciated that method  1600  can provide intelligently matched options for Sponsors  310  and Properties  370  without revealing the specific sponsorships for a Property  370  without consent. Properties  370  may be very cautious about publicizing available information, where a Property  370  can deny a Sponsor  310  access in one version. In an alternate version, a Sponsor  310  can also conceal all or a part of their identity until required or asked by a Property  370 , for example. 
         [0089]    In general, it will be apparent to one of ordinary skill in the art that at least some of the embodiments described herein can be implemented in many different embodiments of software, firmware, and/or hardware. The software and firmware code can be executed by a processor or any other similar computing device. The software code or specialized control hardware that can be used to implement embodiments is not limiting. For example, embodiments described herein can be implemented in computer software using any suitable computer software language type, using, for example, conventional or object-oriented techniques. Such software can be stored on any type of suitable computer-readable medium or media, such as, for example, a magnetic or optical storage medium. The operation and behavior of the embodiments can be described without specific reference to specific software code or specialized hardware components. The absence of such specific references is feasible, because it is clearly understood that artisans of ordinary skill would be able to design software and control hardware to implement the embodiments based on the present description with no more than reasonable effort and without undue experimentation. 
         [0090]    Moreover, the processes described herein can be executed by programmable equipment, such as computers or computer systems and/or processors. Software that can cause programmable equipment to execute processes can be stored in any storage device, such as, for example, a computer system (nonvolatile) memory, an optical disk, magnetic tape, or magnetic disk. Furthermore, at least some of the processes can be programmed when the computer system is manufactured or stored on various types of computer-readable media. 
         [0091]    It can also be appreciated that certain portions of the processes described herein can be performed using instructions stored on a computer-readable medium or media that direct a computer system to perform the process steps. A computer-readable medium can include, for example, memory devices such as diskettes, compact discs (CDs), digital versatile discs (DVDs), optical disk drives, or hard disk drives. A computer-readable medium can also include memory storage that is physical, virtual, permanent, temporary, semi-permanent, and/or semi-temporary. 
         [0092]    A “computer,” “computer system,” “host,” “server,” or “processor” can be, for example and without limitation, a processor, microcomputer, minicomputer, server, mainframe, laptop, personal data assistant (PDA), wireless e-mail device, cellular phone, pager, processor, fax machine, scanner, or any other programmable device configured to transmit and/or receive data over a network. Computer systems and computer-based devices disclosed herein can include memory for storing certain software modules used in obtaining, processing, and communicating information. It can be appreciated that such memory can be internal or external with respect to operation of the disclosed embodiments. The memory can also include any means for storing software, including a hard disk, an optical disk, floppy disk, ROM (read only memory), RAM (random access memory), PROM (programmable ROM), EEPROM (electrically erasable PROM) and/or other computer-readable media. Non-transitory computer-readable media, as used herein, comprises all computer-readable media except for a transitory, propagating signal. 
         [0093]    In various embodiments disclosed herein, a single component can be replaced by multiple components and multiple components can be replaced by a single component to perform a given function or functions. Except where such substitution would not be operative, such substitution is within the intended scope of the embodiments. The computer systems can comprise one or more processors in communication with memory (e.g., RAM or ROM) via one or more data buses. The data buses can carry electrical signals between the processor(s) and the memory. The processor and the memory can comprise electrical circuits that conduct electrical current. Charge states of various components of the circuits, such as solid state transistors of the processor(s) and/or memory circuit(s), can change during operation of the circuits. 
         [0094]    Some of the figures can include a flow diagram. Although such figures can include a particular logic flow, it can be appreciated that the logic flow merely provides an exemplary implementation of the general functionality. Further, the logic flow does not necessarily have to be executed in the order presented unless otherwise indicated. In addition, the logic flow can be implemented by a hardware element, a software element executed by a computer, a firmware element embedded in hardware, or any combination thereof. 
         [0095]    The foregoing description of embodiments and examples has been presented for purposes of illustration and description. It is not intended to be exhaustive or limiting to the forms described. Numerous modifications are possible in light of the above teachings. Some of those modifications have been discussed, and others will be understood by those skilled in the art. The embodiments were chosen and described in order to best illustrate principles of various embodiments as are suited to particular uses contemplated. The scope is, of course, not limited to the examples set forth herein, but can be employed in any number of applications and equivalent devices by those of ordinary skill in the art. Rather it is hereby intended the scope of the invention to be defined by the claims appended hereto.