Abstract:
The present invention relates to apparatus, method and system for advertising on communication devices such as cellular phones. A ‘central contact information database’ containing contact information of businesses and individuals is created. The ‘central contact information database’ is saved in a ‘central server’. One or more advertisements in the form of data, audio, video, or image file or a combination thereof is paired to one or more contact information contained in the ‘central contact information database’. Advertisement is paired with contact information by means of attachment to corresponding contact information or by means of a link to corresponding contact information. According to one aspect, means is provided for callers to download contact information and corresponding advertisements from the ‘central contact information database’ into the contact list of communication device. Advertisement is displayed on communication device when corresponding contact information is displayed or when corresponding contact information is retrieved from the contact list of communication device. The invention of our U.S. patent application Ser. No.  11/164,318  filed on Nov.  17, 2005  enables callers to download and save contact information of a large number of local businesses and individuals into the contact list of communication device; without having to manually enter each contact information, which can be cumbersome and unfeasible; especially when the contact information data is large. The present invention provides means for businesses and individuals to advertise in conjunction with contact information saved in contact list of communication devices such as cellular phones.

Description:
FIELD OF INVENTION  
       [0001]     The present invention relates to apparatus, method and system for advertising on communication devices such as cellular phones; more specifically to apparatus, method and system for advertising on communication devices in conjunction with contact information of businesses and individuals saved in the contact list of said devices.  
       BACKGROUND &amp; PRIOR ART  
       [0002]     Contact list is a common feature in most communication devices; including cellular phones and landline phones. It is a convenient feature that enables callers to save contact information of businesses and individuals in communication device, so callers do not have to memorize all contact information. Generally, caller has to manually enter phone number and other contact information of businesses and individuals into the contact list of communication devices such as cellular phones, landline phones etc. When caller wishes to call a business or individual whose contact information has been saved in the contact list of communication device, he or she is required to select phone number of the said business or individual from the contact list of said communication device; and then select the auto dial feature of communication device to automatically dial the selected phone number. This has the advantage of not having the caller to remember phone numbers and other contact information of businesses and individuals; which would otherwise be challenging and impractical. The automatic dial feature of communication device enables callers dial phone number from the contact list of communication devices without having to manually dial said number. Particularly, this feature allows driver to safely make a phone call while driving, as it enables them to automatically make a phone call from the contact list of communication device without having to divert attention away from driving to manually dial a phone number.  
         [0003]     However, present communication devices have significant limitations with respect to the features, functionality and management of their contact list; 1) requires manual entry of contact information into the contact list; 2) allows retrieval of contact information of only those businesses and individuals whose contact information have been saved in the contact list. When caller has to call a business or individual not listed in the contact list of communication device, he or she has to look up contact information of said business or individual at external resources such as the ‘yellow book’, directory assistance, Internet etc. Once said contact information is found, it has to be manually entered and saved into the contact list of communication device. This a cumbersome and time consuming process, especially when caller desires to save contact information of multiple businesses and individuals into the contact list of communication device. Also, it is not possible to search for contact information from external sources such as ‘yellow book’, Internet etc. at all times, simply because the resources needed to do so is not readily available at all times; for example while driving. Some modern communication devices, especially cellular phones, are web enabled and enable callers to access the Internet. This enables callers to find contact information of businesses and individuals by accessing resources available on the Internet. An example of such resource is www.yellowpages.com, which enables callers find contact information of businesses. However, this system too, has limitations and drawbacks; 1) requires manual entry of desired business&#39;s or individual&#39;s information, such as name, location etc into the web browser; 2) does not enable callers to automatically save contact information obtained upon search into the contact list of communication devices; 3) does not enable callers to automatically dial phone number displayed in the search result; 4) requires new search for each business or individual, making it tedious and impractical for callers who need to find contact information of multiple businesses or individuals; 5) requires access to the internet every time contact information search is to be performed; and 6) requires subscription to wireless Internet service, which is usually quite expensive.  
         [0004]     It is a known fact that most contact information search is done to find phone number and other contact information of local businesses and individuals. It is also a known fact that individuals do majority of commerce with local businesses and individuals, usually within fifty-mile radius of their residence or place of work. However, there is no method, system or apparatus apparent in prior art that would enable callers download and save contact information of local businesses and individuals into the contact list of communication devices, without requiring them to manually enter contact information of each local business and individual. At present, saving contact information of local businesses and individuals into the contact list of communication devices is a cumbersome and time consuming process, and is unfeasible if caller wishes to save contact information of large number of local businesses and individuals. In our U.S. patent application Ser. No. 11/164,318 filed on Nov. 17, 2005 we have disclosed apparatus, method and system to enable callers download and save contact information of large number of businesses and individuals into the contact list of communication devices; without needing to manually enter each contact information; and without needing to search for contact information of each business or individual individually. There after, callers can find contact information of large number of businesses and individuals from within the contact list of communication devices; without requiring access to an outside contact information resource.  
         [0005]     Presently, communication devices such as cellular phone are not used to their fullest potential for the purpose of advertising products and services of businesses and individuals. With the ability to access the Internet on modern communication devices, advertising is gradually picking pace in the realm of communication devices. Most advertising presently done on communication devices is done in a web based environment. An example of such method is the ‘wireless Google’ at www.google.com where advertisements are displayed with search results generated in response to caller&#39;s query. In this method caller is required to subscribe to wireless Internet service, start internet browser on communication device, access www.google.com and thereafter perform a search on www.google.com. Advertisements are displayed along side results of said search. As is evident, this method requires access to wireless Internet service, which is usually expensive and not available at all locations at all times. More importantly, callers are exposed to advertisements only at a time when they are accessing said web site, which comprises of only a small fraction of their airtime usage. Callers use majority of their airtime on communication devices making phone calls to other callers. In addition, such method of advertising is general in nature and does not enable businesses to micro target their advertisements, in ways that is made possible with the present invention. There is no apparent invention in the prior art which enables businesses and individuals advertise in conjunction with phone calls made from communication devices such as cellular phones. Consequently, there still remains a need for apparatus, system and method to enable businesses and individuals to advertise on communication devices, such as cellular phones, in conjunction with phone calls made from these devices.  
       OBJECTS OF THE INVENTION  
       [0006]     Accordingly, the goal of the present invention is to provide apparatus; system and method to enable businesses and individuals advertise on communication devices, such as cellular phones, in conjunction with phone calls made from these devices; more specifically, the goal of the present invention is to provide apparatus; system and method to enable businesses and individuals advertise on communication devices in conjunction with contact information saved in the contact list of said communication devices.  
       SUMMARY OF THE INVENTION  
       [0007]     In this respect, before explaining at least one embodiment of the invention in detail, it is to be understood that the invention is not limited in its application to the details of construction and to the arrangements of the components set forth in the following description or illustrated in the drawings. The invention is capable of other embodiments and of being practiced and carried out in various ways. Also, it is to be understood that the phraseology and terminology employed herein are for the purpose of description and should not be regarded as limiting. As such, those skilled in the art will appreciate that the conception, upon which this disclosure is based, may readily be utilized as a basis for the designing of other structures, methods and systems for carrying out one or several purposes of the present invention. It is important, therefore, that the claims be regarded as including such equivalent constructions insofar as they do not depart from the spirit and scope of the present invention.  
         [0008]     The present invention relates to apparatus, method and system for advertising on communication devices such as cellular phones. A ‘central contact information database’ containing contact information of businesses and individuals is created. The ‘central contact information database’ is saved in a ‘central server’. One or more advertisements in the form of data, audio, video, or image file or a combination thereof is paired to one or more contact information contained in the ‘central contact information database’. Advertisement is paired with contact information by means of attachment to corresponding contact information or by means of a link to corresponding contact information. According to one aspect, means is provided for callers to download contact information and corresponding advertisements from the ‘central contact information database’ into the contact list of communication device. Advertisement is displayed on communication device when corresponding contact information is displayed or when corresponding contact information is retrieved from the contact list of communication device. The invention of our U.S. patent application Ser. No. 11/164,318 filed on Nov. 17, 2005 enables callers to download and save contact information of a large number of local businesses and individuals into the contact list of communication device; without having to manually enter each contact information, which can be cumbersome and unfeasible; especially when the contact information data is large. The present invention provides means for businesses and individuals to advertise in conjunction with contact information saved in contact list of communication devices such as cellular phones. 
     
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       [0009]      FIG. 1  shows the structure of the ‘central contact information database’ with means to save advertisements paired with contact information saved therein.  
         [0010]      FIG. 2  shows the ‘central server’ containing the ‘central contact information database’ and an overview of the process of transfer of contact information and advertisements between the ‘central server’ and communication devices.  
         [0011]      FIG. 3  illustrates the similarity of data fields in the ‘central contact information’ database; and the contact list database of communication devices. It also illustrates the method of transfer of data contained in corresponding data fields of the ‘central contact information’ database and the contact list of communication devices.  
         [0012]      FIG. 4  shows the method of pairing of advertisement with corresponding contact information in the ‘central contact information’ database.  
         [0013]      FIG. 5  shows the method of transfer of contact information and advertisement paired therewith from the ‘central server’ to communication device.  
         [0014]      FIG. 6A  illustrates the method of pairing of advertisement with contact information in the ‘central contact information’ database; wherein the advertisement and corresponding contact information are attached together.  
         [0015]      FIG. 6B  shows the method of transfer of contact information and advertisement attached therewith from the ‘central server’ to communication device.  
         [0016]      FIG. 7A  illustrates pairing of advertisement with contact information in the ‘central contact information’ database by means of a ‘link’.  
         [0017]      FIG. 7B  shows the components of the ‘link’ that pairs advertisement with contact information in the ‘central contact information’ database.  
         [0018]      FIG. 7C  shows the method of transfer of contact information and advertisement paired therewith; from the ‘central server’ to communication device when said pairing is done by means of a ‘link’.  
         [0019]      FIG. 8  illustrates the method of transfer of contact information data and advertisements paired therewith from first communication device to second communication device.  
         [0020]      FIG. 9  illustrates the similarity of database structure of the contact list of first and second communication devices; and also shows the method of transfer of data contained in one data field of the contact list of first communication device to the corresponding data field of the contact list of second communication device.  
         [0021]      FIG. 10  shows a method of transfer of contact information data and advertisements from first communication device to second communication device wherein contact information data and corresponding advertisements is first downloaded from the ‘central contact information’ database into an external removable memory device, such as USB drive. Contact information data and corresponding advertisements can then be transferred from the external removable memory device to one or more communication devices. 
     
    
     DETAILED DESCRIPTION OF THE INVENTION  
       [0022]     According to one aspect of the invention, a ‘central contact information database’ containing contact information of businesses and individuals is created. The structure of the ‘central contact information database’ is shown in  FIG. 1 . Contact information contained in the ‘central contact information database’ comprises of business/individual&#39;s name, phone number, fax number, street address, city, state, Zip, email, web URL and any additional information like business hours, driving directions or any other pertinent information. The ‘central contact information database’ can be created using one of many available database programs like My SQL, MSSQL, MS Access and the like. The ‘central contact information database’ is saved in a remote device; ‘central server’ ( 10 ) as shown in  FIG. 2 . According to one method, contact information is entered into the ‘central contact information database’ in a web-based environment. Web portal is provided for businesses and individuals to enter contact information into the ‘central contact information database’. According to another method, contact information of businesses and individuals is imported into the ‘central contact information database’ from an existing contact information database. One example of such a source of is the ‘Yellow Pages’, which is published both in print form and online at www.yellowpages.com. Means is provided in the ‘central contact information database’ to sort contact information contained therein, according to multiple variables such as city, zip, location, state, type or category of business, name of business or individual, hours of operation etc.  
         [0023]     According to another aspect of the invention, means is provided for callers to download and save contact information of businesses and individuals from the ‘central contact information database’ into the contact list of communication devices such as cellular phones ( 11 ), landline phones ( 12 ), personal computers ( 14 ), PDA ( 13 ) etc; as shown in  FIG. 2 . The database structure of the contact list of communication devices is similar to that of the ‘central contact information database’; as shown in  FIG. 3 . Data fields contained in the contact list of communication device are similar to data fields contained in the ‘central contact information database’. Data from one data field of the ‘central contact information database’ is transferred and saved into corresponding data field of the contact list of communication devices. Thereafter contact information can be searched and accessed from within the contact list of communication devices; without the need to re access the ‘central contact information database’. Means is provided to enable callers download contact information of a group of businesses or group of individuals from the ‘central contact information database’ into the contact list of communication device; for example contact information data of 1) all local businesses within a certain mile radius of a zip code; 2) all local businesses in a particular business category; 3) selected local businesses etc. This feature enables caller to save contact information of a group of businesses or individuals into the contact list of communication device without needing to manually enter each contact information individually. Once downloaded and saved in the contact list of communication device, contact information data is searchable by business name, business category or any other sub category from within the communication device. Accordingly, when caller has to call a business or individual, he or she searches for said business&#39;s or individual&#39;s contact information in the contact list of communication device; and thereafter dials phone number contained therein; without needing to search for said contact information elsewhere. Preferably auto dial feature is provided in communication devices. According to another aspect, when a caller travels to a different location, he or she is provided means to download contact information of local businesses and individuals in the caller&#39;s new location. Caller is required to enter his or her new location into the system; and there after download contact information of local businesses and individuals into the contact list of communication device. For example, when caller travels from Chicago, Ill. to New York, N.Y., he or she can download contact information of local businesses in New York, N.Y. (example all coffee shops in New York, N.Y.; or all local businesses in Zip code 07024 and the like) into caller&#39;s communication device. According to yet another method, contact information of local businesses and individuals in caller&#39;s location is automatically downloaded into caller&#39;s communication device based on automatic determination of the location of said communication device. The location of communication device can be automatically determined by the system using one of many available methods, like Global Positioning System (GPS), originating cellular tower location, location of landline phone, internet protocol (IP) address and the like. This provides callers means to automatically download contact information of local businesses and individuals into communication device, without requiring callers to enter their location into the system. This feature is particularly useful for callers who travel frequently. For example, a caller driving from Chicago, Ill. to New York, N.Y. wants to go to the nearest Wal-Mart store while driving through Cleveland, Ohio. Contact information of local businesses in Cleveland, Ohio is automatically downloaded into caller&#39;s communication device, such as cellular phone, when caller enters Cleveland, Ohio. When caller searches for ‘Wal-Mart’ in the contact list of his or her communication device, such as cellular phone, while in Cleveland, Ohio; contact information of Wal-Mart stores in Cleveland, Ohio is displayed.  
         [0024]     According to another aspect of the invention, advertisements, in the form of audio, video, image, data or a combination thereof, are saved in the ‘central contact information database’ as shown in  FIG. 1 . Means is provided in the ‘central server’ ( 10 ) to pair (PR) advertisements (AD) with corresponding contact information (CN), as shown in  FIG. 4 . Advertisements are saved with corresponding contact information in the ‘central contact information’ database, as shown in  FIG. 1 . Means is provided to pair multiple advertisements to a given contact information. Additionally, means is provided to pair an advertisement to multiple contact information. According to one method, a web portal is provided to enable businesses and individuals to find suitable contact information of businesses and individuals to pair advertisement with. The said web portal lists contact information of businesses and individuals listed in the ‘central contact information database’. Means is provided in the web portal to generate and display ‘relevance profile’, ‘download statistics’ and ‘usage statistics’ of contact information listed thereon. ‘Relevance Profile’ of a contact information provides detail information about the corresponding business or individual. ‘Download Statistics’ of a contact information is a measure of the number of communication devices on which said contact information has been downloaded. ‘Usage statistics’ of a contact information is a measure of popularity and shows number of times said contact information has been retrieved by callers from contact list of communication devices. Preferably, ‘Download Statistics’ and ‘Usage Statistics’ also provides caller demographic information such as location, age, gender etc. These measures provide advertisers means to find suitable businesses and individuals to pair advertisement with. An advertiser may pair advertisement with his or her contact information; or may pair advertisement with contact information of other businesses and individuals, selected after due diligence. Preferably, advertisements are paired with contact information in a dynamic environment; wherein means is provided for businesses and individuals to pair an advertisement with different contact information at different times.  
         [0025]     When contact information (CN) is transmitted from the ‘central contact information database’ in the ‘central server’ ( 10 ) to communication device ( 11 ), advertisement (AD) paired (PR) with said contact information (CN) is also transmitted; as shown in  FIG. 5 . In the preferred method, means is provided in communication device to save advertisements in the contact list with corresponding contact information; as shown in  FIG. 3 . An interface between the ‘central contact information database’ and the contact list of communication device is created which enables these two databases to communicate with each other. Means is provided to synchronize information contained in the contact list of communication device with the ‘central contact information database’ at regular intervals using principles shown in  FIG. 3 . This ensures that information contained in the contact list of communication device remains current. This enables making the process of pairing of advertisements with contact information in the ‘central contact information’ database dynamic, flexible and scalable. Advertisement contained in the ‘central contact information database’ can be changed or modified at any time. The said change or modification will accurately reflect in communication device once said communication device has synchronized with the ‘central contact information database’. Means is provided in communication device to display advertisement, preferably at a time when corresponding contact information is displayed on communication device or when corresponding contact information is retrieved from contact list of said communication device by caller.  
         [0026]     Advertisements and contact information can be paired in the ‘central contact information database’ in two ways. According to one method shown in  FIG. 6A , advertisement (AD) is attached (AT) to corresponding contact information (CN) in the ‘central contact information database’. When contact information (CN) is transmitted from ‘central server’ ( 10 ) to communication device ( 11 ), corresponding advertisement (AD) attached there to is transmitted as well, as shown in  FIG. 6B . In this method, advertisement is saved along side corresponding contact information in the contact list of communication device. Consequently, large memory capacity is required in communication device in order to save large number of contact information and corresponding advertisements. According to another method, advertisements (AD) are saved in the ‘central server’ ( 10 ) separate from contact information in the ‘central contact information database’; alternatively advertisements can be saved in a separate server altogether. Contact information (CN) in the ‘central contact information database’ is paired with corresponding advertisement (AD) by means of a ‘link (LNK)’, as shown in  FIG. 7A .  FIG. 7B  shows details of the ‘link (LNK)’. The ‘link (LNK)’ is attached to corresponding contact information and comprises of; 1) ID of the advertisement that it is linked to; 2) ID of the server where advertisement corresponding to said link is saved; 3) ID of contact information to which said link is attached; and 4) ID of communication device where said ‘link’ is saved upon transmission of corresponding contact information. As shown in  FIG. 7C , when contact information (CN) is transmitted from ‘central contact information database’ in ‘central server’ ( 10 ) to communication device ( 11 ), the ‘link’ (LNK) attached to said contact information (CN) is transmitted as well. Means is provided in communication device ( 11 ) to save both contact information (CN) and the ‘link’ (LNK) attached there to. Once the ‘link’ (LNK) is in communication device ( 11 ), means is provided to incorporate ID of said communication device into the ‘link’ (LNK). The ‘link’ (LNK) in communication device is activated (LNK-A) when corresponding contact information is displayed on said communication device or when caller retrieves corresponding contact information from the contact list of said communication device. Active ‘link’ (LNK-A) is transmitted back to the ‘central server’ ( 10 ) where corresponding advertisement (AD) is saved. Server ID contained in the ‘link’ (LNK) guides the active ‘link’ (LNK-A) to the ‘central server’ ( 10 ). Once in the ‘central server’ ( 10 ), advertisement ID contained in the active ‘link’ (LNK-A) is used to retrieve advertisement (AD) corresponding to the active ‘link’ (LNK-A) from the ‘central server’ ( 10 ); following which advertisement (AD) and active ‘link’ (LNK-A) is transmitted back to the communication device ( 11 ) where the active ‘link’ (LNK-A) originated. Communication device ID contained in the active ‘link’ (LNK-A) is used to direct the advertisement (AD) and the active link (LNK-A) to the communication device ( 11 ) where the active ‘link’ (LNK-A) originated. Once in the communication device ( 11 ), contact information ID contained in the active ‘link’ (LNK-A) guides the active ‘link’ (LNK-A) and advertisement (AD) attached there with; to corresponding contact information (CN) saved in said communication device ( 11 ). Means is provided in communication device ( 11 ) to display advertisement (AD) brought in with the active ‘link’ (LNK-A) from the ‘central server’ ( 10 ). Although this method can work without saving advertisement in communication device, preferably means is provided in communication device to save advertisement brought in by the active ‘link’ from the ‘central server’. According to this method, only advertisements corresponding to contact information retrieved from the contact list by caller would need to be saved in communication device (and not all advertisements corresponding to all contact information saved in contact list of communication device), thus obviating need for large memory capacity in communication device. This method also enables faster synchronization of contact information and advertisements between communication device and the ‘central contact information database’. In this method synchronization of only ‘links’ (and not advertisements) corresponding to saved contact information is required, and is hence faster. In both the above methods, means is provided in communication device to display advertisement, preferably when corresponding contact information is displayed on communication device and when corresponding contact information is retrieved from the contact list of communication device by caller.  
         [0027]     According to another aspect of the invention, means is provided to transmit contact information and advertisement paired therewith from one communication device to another as shown in  FIGS. 8 &amp; 9 . In this method, the database structure of contact list of various communication devices is uniform; wherein data fields in contact list of first communication device is similar to data fields in contact list of second communication device, as shown in  FIG. 9 . Communication devices communicate with each other over wired network or wireless network. Means is provided for caller to transmit information contained in the contact list of first communication device to the contact list of second communication device. According to another method shown in  FIG. 10 , information contained in the ‘central server’ ( 10 ) is downloaded into an external memory device ( 100 ) such as CD ROM, floppy disk, USB drive etc. The external memory device ( 100 ) is configured to save contact information and corresponding advertisement (or link). Means is provided in communication device ( 11 - 14 ) to accept external memory device ( 100 ) and extract information contained therein. Means is provided in communication device ( 11 - 14 ) to save contact information and advertisement (or link) extracted from external memory device ( 100 ) into its contact list using principles illustrated in  FIG. 9 .  
         [0028]     The invention is capable of other embodiments and of being practiced and carried out in various ways. As such, those skilled in the art will appreciate that the conception, upon which this disclosure is based, may readily be utilized as a basis for the designing of other structures, methods and systems for carrying out one or several purposes of the present invention. Some variations of the present inventions are: 1) in discussion of the present invention, contact information of local businesses is illustrated in many instances. However, this should not be considered limiting as contact information of businesses in any geographic area or contact information of other entities and individuals can be used similarly. 2) Cellular phone has been discussed in many instances as communication device, but the principles of present invention can be applied to other communication devices such as landline phone, fax machines, pager, personal computer, personal digital assistant (PDA), blackberry devices and the like. This list is by no means exhaustive. It is important, therefore, that the claims be regarded as including such equivalent constructions insofar as they do not depart from the spirit and scope of the present invention.