Abstract:
Techniques for providing cost effective and tamper evident prepaid card packaging are described. By forming a tear strip in a panel of the prepaid card packaging and aligning an activation bar code or other indicia on the card with the tear strip when mounting the card within the packaging, the security of the activation indicia can be maintained until after purchase. After purchase, access can be achieved by tearing away the tear strip and the card can be activated in a secure manner. Because the activation indicia is maintained secure until after purchase, if desired a single number, for example, a card account number can be used to identify both the card account and to activate the card.

Description:
FIELD OF INVENTION  
       [0001]    The present invention relates generally to improvements in prepaid card packaging and activation, and more particularly to advantageous aspects of packaging of prepaid cards in a tamper evident manner to reduce fraud. 
       BACKGROUND OF THE INVENTION 
       [0002]    As prepaid cards have become more and more prevalent, techniques for cost effectively packaging such cards in a tamper evident manner are highly desirable. While a wide variety of previous approaches have been tried, many such approaches have failed to provide the right balance of features. For example, a highly secure package may be too hard to open by a legitimate customer after purchase, too expensive or both. A very cost effective package may be too susceptible to fraud. 
         [0003]    Additionally, according to one aspect of many prepaid card systems, a bar code is scanned utilizing a bar code scanner at the time of sale of the card as part of the activation process for the card. Where the bar code is externally on the card packaging it is publicly accessible and potentially subject to attack. Similarly in another prepaid card system, the bar code is on the card and is visible through an aperture in the card packaging as shown and described in U.S. Pat. No. 5,777,305, for example. In such an approach, the bar code is again publicly visible and accessible and is potentially subject to fraud attempts. 
       SUMMARY OF THE INVENTION 
       [0004]    To such ends, as well as to address other issues addressed further below, one aspect of the present invention addresses a bi-panel having a fold line with a first panel to one side of the fold line and a second panel to the other side of the fold line, the first panel having an area which may suitably be employed to support a product literature insert on an inside face, and the second panel having an area reserved for a card located within a no glue region on an inside face; and a glue area between the no glue area and the edges of the second panel. The card has a magnetic stripe and a bar code or other indicia on the back surface which faces the second panel. 
         [0005]    As discussed in greater detail below, the second panel advantageously employs a tear off strip which at the time of activation is torn away by the sales person as part of the activation process. With the tear strip torn away, access is provided to the bar code or other indicia which is aligned with the tear strip when it is mounted. The bar code is then scanned as part of the activation process. 
         [0006]    A more complete understanding of the present invention, as well as other features and advantages of the invention, will be apparent from the following detailed description, the accompanying drawings, and the claims. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0007]      FIG. 1  shows an open card carrier blank supporting a terms and conditions booklet and gift card which when glued shut forms a gift card carrier in accordance with a first embodiment of the invention; 
           [0008]      FIG. 2  shows inside details of card carrier blank of  FIG. 1  without the terms and conditions booklet and gift card; 
           [0009]      FIG. 3  shows details of one embodiment of a tear off strip and the outside of the card carrier blank of  FIGS. 1 and 2 ; 
           [0010]      FIG. 4  shows the inside of an open card carrier blank utilized to form a gift card carrier in accordance with a second embodiment of the invention; 
           [0011]      FIG. 5  shows a method for making a card carrier in accordance with the present invention; and 
           [0012]      FIG. 6  shows a method of card activation in accordance with the present invention. 
       
    
    
     DETAILED DESCRIPTION 
       [0013]      FIG. 1  shows the inside of a card carrier blank utilized to form a gift card carrier  100  in accordance with a first embodiment of the present invention. More specifically,  FIG. 1  shows a bi-panel arrangement in which a first panel  110  and a second panel  120  are folded about a centerline  130  and glued shut to form a gift card carrier as described in further detail below. Illustrative dimensions are included in  FIG. 1  for the gift card carrier  100  for use with a gift card which is the size of a standard credit card. Presently preferred materials for carrier  100  are  8  point or 12 point white paper having a nominal thickness of 0.008″ or 0.012″, respectively. It will be recognized that other dimensions may be suitably employed for cards having other dimensions and that materials other than paper may be suitably employed. 
         [0014]    First panel  110  has a rectangular area  112  where a terms and condition pamphlet or other product literature insert  10  may be suitably attached with fugitive glue, for example, which allows the pamphlet or insert to be readily removed by a customer that purchases the gift card upon opening the carrier  100 . First panel  110  also includes a first smaller hangtag cutout  114 . 
         [0015]    Second panel  120  has a first rectangular area  122  where a gift card  20  is suitably attached with fugitive glue, a double sided sticky label, or glue dots for example, allowing the gift card to be readily detached from the carrier once a customer has purchased the gift card and opened the carrier  100 . A second area  124  is a tolerance area within which the gift card may be acceptably mounted. In  FIG. 1 , card  20  is shown centered within the tolerance area  124 . A third area  126  defines a no glue region. Third area  126  is larger than the acceptable card placement area  124  so that a no glue buffer surrounds the card  20 . Second panel  120  also includes a second larger hangtag cutout  128 . 
         [0016]    In this embodiment, glue is adhered or otherwise applied in a glue zone  123  which comprises around the edges of both panels  110  and  120 . In one approach, the glue is applied everywhere except the glue free zones with a glue applicator as part of the process of printing the card carrier with any text, such as the manufacturer&#39;s name or logo, the card company, name, logo and the like, or any other printed text, advertising materials and the like that are desired to be printed on the carrier  100 . 
         [0017]    Then, the gift card  20  is attached to the panel  120 , and the pamphlet or product literature insert  10  is attached to panel  110 . The panels are folded together about centerfold line  130  like a clamshell so that the cutouts  114  and  128  form a hangtag opening for hanging the gift card sealed in the carrier  100  for display. Where glue applied during printing is utilized, heat and pressure are applied to activate the glue and to seal the panels  110  and  120  together The seal formed is preferably at least 0.5″ wide and even more preferably is approximately 0.625″ wide which is the case when glue is applied everywhere except the glue free zones. In a second approach, after the booklet and card are attached, hot melt glue is applied to one or both of the panels  110  and  120  in a bead or in dots with a pressure gun applicator. Where hot melt glue is employed, the closed carrier is rolled between rollers as the glue cools and sets so that the glue is applied uniformly and a wide area seal is formed. 
         [0018]      FIG. 2  shows the inside front and inside back of panels  110  and  120  of the card carrier blank without the terms and conditions pamphlet  10  and without the gift card  20 . Lines  127  and  129  serve as alignment aids for the proper mounting of product literature insert  10  and card  20 , respectively. A half cut  140  is on the outside of the card carrier blank to facilitate folding during manufacture of the gift card carrier  100 . A parentheses cut  150  is scored in panel  120 . 
         [0019]      FIG. 3  shows the outside front and outside back of panels  110  and  120  of the card carrier blank and illustrates details of a tear strip  160  in accordance with an embodiment of the present invention. In the embodiment shown, the tear off strip  160  is scored through the panel  120  of the card carrier blank. This tear off strip  160  may be utilized during card activation to access an activation reference code, such as a bar code to be scanned by a bar code scanner, as discussed further below. In addition to tear off strip  160 , security cuts, such as cuts  170 , can be added to further improve tamper evidence. 
         [0020]    As further seen in  FIG. 3 , upon assembly of the carrier  100 , an external opening tab  162  can be pulled by a sales person to tear off the tear strip  160  to get access to the bar code on the gift card sealed inside. When the card  20  is properly mounted, the bar code on the card  20  aligns with the tear strip  160 . A slot or opening  164  around tab  160  allows the sales person to readily grasp the tab  162 . It also creates a vent which allows internal air to escape upon a change of temperature, pressure or the like without damaging the seal. Finally, it also allows a simple visual confirmation that a card is contained in the carrier  100 . It will be recognized that alternative slots may be employed to provide pressure release, such as the simple parentheses shaped arcs  150  of  FIG. 2 , or a diagonal cut or cuts. As an example, if a shipment of gift cards is being transported by truck to Phoenix on a hot summer day, the high temperature in the truck might cause the internal air to expand. If the package had an airtight seal, that seal or the packaging could be damaged. As a further example, if a gift card in a sealed carrier is purchased and sent by air as a Christmas gift, the change in air pressure as the plane goes from near sea level to altitude would result in expansion of the interior air if the package was perfectly sealed, again possibly damaging the seal or the package. 
         [0021]    Aspects of a second embodiment of a card carrier in accordance with the present invention are illustrated in  FIG. 4 . In  FIG. 4 , a top fold tablet card carrier  400  is illustrated. Similar to the embodiment of  FIG. 1 , a first panel  410  includes a first area  412  reserved for a gift card. No gift card is shown in  FIG. 4 . A second area  413  defines a no glue region. First panel  410  also includes a first larger hangtag cutout  414 . Additionally, the first panel  410  includes a tear strip  460 . 
         [0022]    Second panel  420  has a first area  422  reserved for attaching a terms and conditions pamphlet or other product literature insert. No literature is shown in  FIG. 4 . A second area  424  defines a no glue region. Second panel  420  also includes a second smaller hangtag cutout  428 . 
         [0023]    In this second embodiment, glue is applied around the edges of second panel  420  in either of the two ways described above in connection with  FIG. 1 . A gift card is attached to the panel  420 . A terms and condition pamphlet or other product literature insert is attached to panel  410 . Glue may be preapplied during printing as discussed above and the panels are then folded together about top fold line  430 . The package is then sealed using a high pressure heat press that activates the glue as discussed above. Alternatively, as also discussed above, hot melt glue may be applied and then after folding the panels together, the card carrier is rolled under pressure rollers to seal the package with a wide seal area. Upon purchase of the card, a salesperson tears the tear strip  460  to access a bar code or other activation indicia on the card sealed within the gift card carrier  400 . The barcode is then scanned and the card is activated. 
         [0024]      FIG. 5  illustrates aspects of a method  500  of making a tamper evident card carrier in accordance with the present invention. In step  502 , a bi-panel is formed having a fold line with a first panel to one side of the fold line and a second panel to the other side of the fold line. The first panel has an area reserved for a product literature insert on an inside face and the second panel has an area reserved for a card located within a no glue region on an inside face. A glue area between the no glue area and the edges of the second panel is also established. 
         [0025]    In step  504 , the fold line is scored. In step  505 , a tear strip is scored in the second panel which is to support the gift card. In step  506 , glue is applied to the glue area. The glue area is preferably at least 0.5″ wide and for a standard credit card sized card may advantageously be 0.625″ wide. 
         [0026]    In step  508 , a product literature insert is glued to the area for the product literature insert with fugitive glue. In step  510 , a gift card is glued to the area for the card with fugitive glue. The placement of the card aligns a barcode or other activation indicia on the card with the tear strip. 
         [0027]    In step  512 , the bi-panel is folded about the fold line. In step  514 , the glue is activated to form a tamper evident seal which is preferably at least 0.5″ wide. 
         [0028]    In an optional step  516 , a bar code is formed on an outside face of either the first or second panel. It will be noted that all of the steps of process  500  do not necessarily have to be performed or performed in order to practice the present invention. For example, if hot melt glue is applied, that glue would be applied just before step  512 . 
         [0029]      FIG. 6  shows a process  600  of activating a gift card in accordance with an embodiment of the present invention. In step  602 , subsequent to purchase of a gift card carrier, such as carrier  100 , store personnel, such as a checkout clerk, tears away a tear open strip, such as one of the strips  160  or  460 , to gain access to a card activation indicia, such as a bar code on the card to be activated. For a bar code the bar code is scanned using a bar code scanner in step  604 . The card identifying information is communicated to a remote processing center in step  606 . This communication may be encrypted. In step  608 , the card identifying information is processed and the card is activated in step  610 . 
         [0030]    In systems and processes, such as those described in U.S. Pat. No. 5,777,305 which is incorporated by reference herein in its entirety, two independent indicia are required. A first indicia, such as a card number, identifies the card exclusively and a second, such as an account number identifies an account associated with the card and the card number. Such an arrangement is necessitated by the account identification being publicly visible either as a result of it being printed on the packaging or through an aperture in the packaging. 
         [0031]    The approach of the present invention negates a number of fraud schemes used to attack such cards. If one interested in perpetrating a fraud, tears the tear strip to gain access to the activation indicia, that tearing will be physically apparent to store personnel. Additionally, since the activation indicia is not revealed until the gift card has been purchased, a single card account number can be employed to identify the card and to activate the card thereby eliminating a layer of unnecessary and to some extent suspect security. 
         [0032]    While the present invention has been disclosed in the context of various aspects of presently preferred embodiments, it will be recognized that the invention may be suitably varied and applied to other environments consistent with the teachings above and the claims which follow. By way of example, while the present invention is described in connection with embodiments for standard credit card sized cards, it will be recognized that the present teachings may be adapted to other shapes and sizes of cards, such as key fob or key chain cards, smart cards, and the like. Further, while the present invention is described in connection with embodiments in which paper is employed, it will be recognized that various other types of materials, such as plastics and the like, may be suitably employed so long as that material can be cut, folded and adhered consistent with the teachings herein. Additionally, while presently preferred approaches to gluing panels together have been described, variations thereon will be readily adapted to the demands of a particular environment or context.