Abstract:
On-demand scheduling for presentations in movie theatres is enabled by providing users with the ability to communicate content, theatre and time slot selections. The communication can use message or telephone based devices. By tabulating the selections of plural users, selections which will attract an audience greater in number than a predetermined threshold for the presentation in a given venue and time of a particular content can be identified. Feeding this information back to an exhibitor allows the presentation to be implemented. Communicating the fact of the scheduling to the selecting users and others who may also have interest in the presentation multiplies the potential audience. Others who may have an interest in the scheduled presentation include a) individuals associated in a social network with a selecting user and b) individuals registered with social networking or specialty web sites devoted to content which is the same as, or similar to, the scheduled presentation.

Description:
CROSS REFERENCE TO RELATED APPLICATION 
       [0001]    This is a continuation of application Ser. No. 13/205,122, filed Aug. 8, 2011, which claims the benefit of the filing date pursuant to the provisions of 35 U.S.C. §119(e), of U.S. Provisional Patent Application Ser. No. 61/401,208, filed Aug. 9, 2010, entitled “METHOD FOR DYNAMIC ASSIGNMENT AND DISTRIBUTION OF THEATER/SCREEN CONTENT DRIVEN BY SPECIFIC CONSUMER CHOICE AND DEMAND”. The disclosure of the foregoing application is incorporated herein by reference. 
     
    
     BACKGROUND OF THE INVENTION 
       [0002]    Theatre Operators/Movie Exhibitors (Exhibitors) have historically been totally dependent on the content they receive from the Movie Studios—good product, great year for the Exhibitors, bad product and Exhibitors suffer. With little ability to influence the quality of Studio product, the Exhibitors have been constantly searching for ways to consistently fill their seats (cinema resources), a large portion of which experience low utilization, especially during the work week. Alternative Programming events (non-movie content) have had limited success, as they are handicapped by programming inconsistency, fragmented audiences and challenges in advertising and communicating the pre-selected events. As a consequence the Exhibitors continue to suffer from under-utilized screen capacity, forever dependent on movie hits that can run long enough for them to get a profitable share of receipts. On top of it all, the movie product cycle is being more aggressively managed by the Studios each year, with ever shorter Theatre exclusive engagements and alternative content distribution methods constantly experimented with the Studios, all of which contribute to increased business stress for the Exhibitors. 
         [0003]    While movie going is still a strong social and cultural activity for most consumers (users), the evolution of in-home Entertainment alternatives continues to compete for both their time and discretionary dollars. TV content, Cable HD distribution, and the interactivity of the Internet are becoming bigger competitive factors for the Exhibitors. Culturally and technologically, we are also witnessing more fragmentation of the market into ‘similar interests groups’, as the boom in Social Networking is affecting the consumer market; this is especially true in the case of the desirable, younger demographics. Trying to address some of these special content needs is quite challenging for the Exhibitors, as the inefficiencies of pre-selected, pre-scheduled events and content creates unpredictable attendance and operating results. 
         [0004]    The Exhibitor&#39;s biggest asset is the atmosphere of the experience in the theatre, made up by superior visual, sound and setting components, where a user is part of a large group sharing the event. 
       SUMMARY OF THE INVENTION 
       [0005]    Giving consumers the ability to manage their own programming (the “what, where and when” variables) will enhance their willingness to attend performances they have, in effect, scheduled themselves (on demand). 
         [0006]    The invention allows users (i.e., the consuming public) to partake in scheduling particular content for display at a particular venue (i.e. a theatre) and time. By monitoring the number of users having selected a particular content for display at a particular venue (i.e. a theatre) and time the exhibitor, or an agent (an on demand servicer), can refrain from actually scheduling a display until the demand for the display makes financial sense for the exhibitor. In this way the exhibitor reaps the advantage of displaying particular content at a particular venue and time only after a sufficient number of users have manifested an interest in attending the display, or actually have pre-paid for the display, so as to insure that the display is, in fact, a benefit to the exhibitor. While the content to be displayed can include first run or older movies, there is no reason why the content for display need be restricted to movie content. Any other content which is capable of display in a modem theatre may form the content component for display. This includes pre-recorded or live events such as concerts, operas, speeches, lectures, sporting contests and the like. 
         [0007]    Embodiments of the invention include communication devices for the users to allow them to connect or otherwise interact with an on demand servicer. The users (those actually making selections as well as other members of the public who have not made selections) may also connect with, one or more social network sites (Facebook, MySpace, Google+, Linkedin or the like) and/or one or more specialty sites and/or one or more exhibitor sites. The user communication devices may be telephonic or message based. The users may be allowed to browse (either visually using a message based device or audibly using a telephonic based device) among listings of content for display, theatres in which the display may occur and related temporal parameters (i.e., time slots in which the display may be available). A user may select:
       a) a content item for display,   b) a venue for the display (i.e., a particular theatre), and   c) related temporal information, i.e., a time slot for the display.       
 
         [0011]    Identification of a content item for display may take the form of a title or number or a combination of the foregoing. There are many ways to identify a venue or theatre. A venue or theatre may be identified by name or number, by a street address, town or city, zip code or combinations of the foregoing. In some cases venue might include identification of a particular screen for multi-screen theatres. One example of identification of a time slot or temporal information might be identification of a month and day selected for the display. Another identification might include a year in addition to the month and day. 
         [0012]    In one embodiment the selections made by selecting users are communicated to an on demand servicer where they are used to form a content selection database. The on demand servicer monitors the content selection database to identify the existence of selections (that is content, venue and temporal parameter) which are duplicated. When the number of duplicate selections in the content selection database exceeds a predetermined threshold the on demand servicer can initiate a record in a scheduled database. By setting the threshold equal to the minimum number of viewers the exhibitor requires for a potentially profitable event, each record in the scheduled database represents identification of a profitable event. The on demand servicer may notify the exhibitor to schedule the event and may also notify selecting users of the scheduling of the event. In addition, information about the scheduled event may be distributed to interest others in also attending. Those others may be friends of the selecting user(s) who initially made the selection. Those friends may be contacted through social networks (i.e., Twitter or Facebook or the like) via associations with the selecting users. Still others may be solicited via social networks or specialty networks as individuals who have manifested an interest in content of the same type and/or located in the vicinity of the selected theatre. Those others may be contacted via exhibitor Main and Reward sites like MovieWatcher.com, etc. 
         [0013]    In some embodiments the content selection database and the scheduled database may be found in a single database. For example, scheduling information may be added to a record of the content selection database to indicate that the recorded selections (content, venue and related temporal data) have been selected by users in excess of the predetermined threshold number of users. 
         [0014]    In another embodiment, where users access an on demand servicer node using a message or telephone based interface, a user chooses a particular content for display at a particular theatre and time slot. The user&#39;s choice is recorded in a database along with the choices of other users. The contents of the database are tabulated by content, theatre and time slot. When the number of users having selected a particular content, theatre and time slot is in excess of a relevant, theatre related threshold, scheduling data is added to the database indicating that the threshold has been exceeded for the particular selection. Related data is then distributed to the selecting users, the related exhibitor and may also be distributed to social networking and specialty websites to further publicize the intended display. 
         [0015]    Optionally the on demand servicer (or the exhibitor) may interact with the provider of the selected content so the selected content can be supplied to the selected theatre or venue for display as scheduled. 
         [0016]    In accordance with one aspect the invention comprises a system useful in increasing efficient use of cinema resources, said system including:
       a) a first database of content available for display;   b) a second database storing sets of user data, each set of user data including identification of a theatre, a particular content item and related temporal data;   c) a third database storing data sets, each data set identifying:
           1) a particular content item;   2) a theatre; and   3) related temporal data   only for instances wherein plural users have identified identical sets of user data.   
               
 
         [0024]    In accordance with another aspect the invention comprises a system useful in increasing efficient use of cinema resources, said system including:
       a) a database storing sets of user data, each set of user data including identification of a theatre, a particular content item and related temporal data; said database further including scheduling information indicating that at least one said set of user data including the theatre identification, particular content and related temporal data of said set of user data have been selected by a number of users greater than a predetermined threshold, and   b) a processor responsive to user input for writing to said database.       
 
         [0027]    In accordance with still another aspect the invention comprises a method for increasing efficient use of cinema resources, said method comprising:
       a) providing a database of content items available for display;   b) receiving and storing sets of user data to create a content selection database, each set of user data including identification of a theatre, a particular content item and related temporal data; and   c) creating a scheduled database storing data sets, each data set in said scheduled database identifying:
           1) a particular content item;   2) a theatre; and   3) related temporal data, the data sets in said scheduled data based limited to data sets wherein a number of users greater than a predetermined threshold have identified identical sets of user data.   
               
 
         [0034]    In accordance with still another aspect the invention comprises a computer readable medium storing a sequence of instructions which, upon execution, performs a method for increasing efficient use of cinema resources, said method comprising:
       a) providing a database of content items available for display;   b) receiving and storing sets of user data to create a content selection database, each set of user data including identification of a theatre, a particular content item and related temporal data; and   c) creating a scheduled database storing data sets, each data set in said scheduled database identifying:
           1) a particular content item;   2) a theatre; and   3) related temporal data, the data sets in said scheduled data based limited to data sets wherein a number of users greater than a predetermined threshold have identified identical sets of user data.   
               
 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0041]      FIG. 1  is a schematic illustrating a system for improving efficient use of cinema resources by on demand scheduling; 
           [0042]      FIG. 2A  illustrates components of the On Demand Servicer  500  of  FIG. 1  in accordance with a first embodiment of the invention; 
           [0043]      FIG. 2B  is a flow diagram of a user process executed by a processor of the ON Demand Servicer  500  of  FIG. 1 ; 
           [0044]      FIGS. 2C and 2D  illustrate the contents of a Content Selection Database and a Scheduled Database, respectively, each a component of the On Demand Servicer  500  of  FIG. 1 ; 
           [0045]      FIG. 2E  illustrates a flow diagram of another process executed by a processor of the On Demand Servicer  500  of  FIG. 1 ; 
           [0046]      FIG. 3A  illustrates components of the On Demand Servicer  505  according to another embodiment; and 
           [0047]      FIG. 3B  illustrates the contents of a Selection Database in accordance with another embodiment. 
       
    
    
     DESCRIPTION OF PREFERRED EMBODIMENTS 
       [0048]      FIG. 1  is a schematic illustrating a system for improving efficient use of cinema resources.  FIG. 1  shows a plurality of users, USER 1  through USER n . Each USER can communicate selections and otherwise interact via associated devices  101 - 103 . In one embodiment the devices  101 - 103  represent computing systems which are available to users.  FIG. 1  also shows plurality of social networking websites SN 1  through SN 3 . Each of the social networking systems includes a different computing system illustrated as computing systems  501 - 503 .  FIG. 1  also shows plurality specialty websites S 1 -S 3  each including a computing system illustrated as computing systems  301 - 303 . The specialty websites are dedicated to public interaction concerning content which may be selected by users. One specialty website may be dedicated to Western movies, others dedicated to different sports, etc. Finally,  FIG. 1  also shows a plurality of exhibitors web sites E 1 -E n  with computing systems  401 - 403 . The exhibitor websites E 1 -E n  provide a communications path to/from the exhibitor. In the embodiment illustrated in  FIG. 1 , users may employ message based communication devices (computer systems, whether desk-top, laptop, handheld or otherwise) to send and receive information and make selections. In other embodiments the users may use telephone based devices to send and receive (audible) information for selection purposes. 
         [0049]    The exhibitors associated with computing systems  401 - 403  operate one or more cinemas. Some exhibitors have cinemas which may be restricted geographically to one or a limited number of neighborhoods, towns, cities or zip codes while other exhibitors have cinemas which are more widely distributed. 
         [0050]      FIG. 1  also shows on-demand servicer  500  in accordance with a first embodiment of the invention. The functions and apparatus of the on-demand servicer  500  will be described in detail. As is the case with some of the other devices shown in  FIG. 1 , the on-demand servicer  500  also has a dedicated website available to users for performing the functions set forth later in this description. Each of the devices shown in  FIG. 1  is interconnected by a network  600 . The network  600  may be wired, wireless or a combination of wired and wireless. In one embodiment the network  600  may comprise or include the Internet. In other embodiments the network  600  may be a local area network or a combination of local area networks interconnected by a wide area network. In addition the network  600  may include the Public Switched Telephone Network (PSTN) allowing users to use telephone based devices for making selections. As will be apparent to those skilled in the art a user, such as USER 1 , using the network  600  and computing system  101 , can access the on-demand servicer website as well as any of the social networking websites, any of the specialty websites or any of the available exhibitor websites. 
         [0051]    In general the computing systems referred to will include processor(s), memory, 1/0 devices and related interfaces. This application does not describe the details of computing systems which are identified as computing systems  101 - 103 ,  301 - 303 ,  401 - 403 ,  501 - 503  and the on-demand servicer  500 . Those skilled in the art are well acquainted with computing systems capable of performing the required functions. While the user systems  101 - 103  could be hard wired to the network  600 , in some embodiments one or more of the user systems  101 - 103  could be connected to the network  600  via wireless access. The same is true of other computing systems of  FIG. 1 . The user systems  101 - 103  which are message based can be selected from a wide variety of devices including PCs or Apple based desk top, portable or laptop. Message based systems also include Smart Phones and Tablets (Apple, Android, RIM or WebOS software) operating with specialized apps or Web interfaces. As noted the user systems may also be telephone based so long as the cooperating equipment (on demand servicer) provided access via an Interactive Voice Response Platform allowing conventional wired or wireless telephones to respond to interactive, menu based voice prompts or voice recognition interfaces. 
         [0052]    One of the functions of the on-demand servicer  500  is making selection information available the user systems  101 - 103 . The selection information includes available program content. As has been noted that available program content maybe pre-recorded and/or live. The content is identified in a meaningful way to the user such as by movie title, sporting event type and participants etc. The content made available to the users can be presented in many different ways. For message type systems the content can be presented alphabetically by title, by genre, by relation to past selections of the user, etc. On-demand servicer  500  will also make available to the user systems  101 - 103  theatre and time slot information. Theatre information identifies the cinema in which the program content is to be displayed in the future. The theatre may be identified in any recognizable way, by number, name, street address, city, town, city/town and state, zip code etc. For each theatre or cinema which is identified as a potential display location, one more time slots is also identified. The time slot represents the period of time, in the future, during which the potential program material would be displayed at the theatre. While there are many ways to identify a time slot, one way to identify a time slot is by month and day (Feb. 3). Another way is by month day and year (Feb. 3, 2011). And still another way to identify a time slot is by month day and time of day (Feb. 3, 12:15 pm). Telephone based user devices interact with an on demand servicer voice response platform to provide the user with voice prompts describing the available content, venue and temporal choices. Voice recognition equipment operated by the on demand servicer is used to create digital data corresponding to the user&#39;s audible responses to the available content, venue and temporal choices. That digital data is then stored in a database in the same way that a user&#39;s message based choices lead to digital data which may be stored in the same database. 
         [0053]    A user intending to make use of the services provided by the on-demand servicer  500  will arrange his computing system  101  to access the on-demand servicer website. One of the features of the on-demand servicer website will allow the user to select a particular program content and a particular theatre/timeslot. 
         [0054]      FIG. 2A  illustrates some of the components of the on-demand servicer  500 . As shown in  FIG. 2A  the on-demand servicer  500 , in accordance with one embodiment, includes four databases, a content selection database  35 , a theatre/timeslot database  45 , an available content database  40  and a scheduled database  50 . Each of the databases are coupled to processor  55  which in tum is connected to the network  600 . Before describing how the data in the databases is manipulated reference is made to  FIG. 2B  to illustrate one of the routines which is performed by the processor  55  on access by user. As shown in  FIG. 2B  a user may login ( 201 ). In some embodiments of the invention the user will have registered prior to execution of the procedure of  FIG. 2B . In that case the user login will merely require the user to input some combination of data to identify the user and related registration records. In other embodiments the user need not be registered before accessing servicer  500  and initiating the procedure of  FIG. 2B . In that event the user login ( 201 ) may require the input of additional information from the user for identification purposes such as name, address, credit information etc. 
         [0055]    Regardless of the particular requirements of the login procedure ( 201 ), once the login procedure has been completed the user is presented with a choice  202 , whether or not a content selection process will be performed. In other words, does user intend to make some content selection? If not, processing follows the “no” path from function  202  to perform other procedures (not illustrated). In the event the user indicates that content selection is desired then processing moves to step  203  where available content and related parameters are made accessible or displayed to the user. The available content and related parameters are accessed from the databases  40  and  45 . For example, the user may be presented with potential available content selections from the database  40 . There are many ways in which available content may be presented to the user. Prior content choices of the user may be consulted to identify presently available content which is most nearly like the user&#39;s prior choices. Alternatively, choices can be presented to the user randomly, alphabetically or by genre; user selected genre, alphabetically presented or randomly presented genre choices. There are still other ways of selecting content for presentation to the user which will occur to those skilled in the art. All of these techniques fall within the scope of the invention. When a user makes a selection from the available content database  40 , then the user is presented with the choice of theatre and timeslot. Again the theatres presented to the user for selection may be driven by the knowledge of the user&#39;s address or the choices may be presented randomly, or in some other fashion. Typically, for each theatre choice, there will be a choice of plural time slots. On the other hand in some cases there will be only a single timeslot for a given theatre, in other cases there will be only a single theatre for a given content. After the user has made selections for all required parameters so that there is a fixed choice for all three items (content, theatre, timeslot) step  204  will recognize that the required selections have been made. As will be described the user selection will be recorded in the content selection database  35 . Before recording, however, function  205  compares the current user selections with selections already recorded in the content selection database  35  to determine if the current user selections are identically matched by a selection already in the content selection database  35 . Either the current selection is matched or it is not. In the case the current selection is not matched then the “NO” path is followed and the step  207  is executed to create a new record in the content selection database  35  reflecting the user&#39;s current selection. Alternatively, if the current selection is matched in the content selection database  35  then the YES path is followed and information concerning the current user selection will be added to the database  35 . In one embodiment the user&#39;s identification is added to the record in the database  35  which corresponds to the user&#39;s current selections. 
         [0056]      FIG. 2C  is an example of the organization of the contents of the content selection database  35  in accordance with one embodiment.  FIG. 2C  shows the database  35  comprises a series of records, record number  1 , record number  2  and so on to record n. As shown in  FIG. 2C  each record in the content selection database includes a number of components. One component is content data  28  which represents the user&#39;s selection from available content database  40 . Another component is theatre data  29 , selected from the theatre/timeslot database  45 . Another component is temporal data  30 , selected from timeslot information of the theatre/timeslot database  45 . In addition, each record includes component  31  recording at least one user ID (identifying a user having made the related selection). As will be described, when an additional, identical selection is made by a new user (identified in step  205 ), the new user&#39;s ID is added to the record. Thus a record may include the ID of many users, i.e., precisely those users who in the past have made the related selections. In another embodiment of the content selection database, each record will include four components, the content data  28  selected by a user, the theatre data  29  selected by that user, the temporal data  30  selected by that user, and that user&#39;s ID. In this embodiment there will be a different record made for each user selection. Still other variations in recording this data will be apparent to those skilled in the art. 
         [0057]    Returning to the description of  FIG. 2B , after either step  206  or step  207  is executed the next step to be performed is step  208  where a threshold is checked. 
         [0058]    At this stage in the processing, the content selection database  35  will enable the processor to identify the number of users having made the same selection. The exhibitor associated with a theatre may identify a threshold as that number of customers considered a minimum to justify scheduling content for display at a particular theatre and particular timeslot. This threshold may be constant for all exhibitors, it may vary by exhibitor, it may vary with the theatre and/or theatre and timeslot. In any event at step  208  a comparison is made between that threshold and the number of users having made the related selection so as to determine if the threshold is or is not met. If the threshold is not met, then this portion of the procedure has been completed. 
         [0059]    On the other hand, if the threshold is met then a sufficient number of users have made the selection to justify the scheduling the presentation of the particular content in the particular theatre in the particular selected timeslot. Therefore function  209  is performed to create a new record in the scheduled database  50  (see  FIG. 2A ). 
         [0060]      FIG. 2D  is an example of one form in which the data recorded in the scheduled database  50  can be stored. As shown in  FIG. 2D , one record, record number  1  includes content data  128 , theatre data  129 , temporal data  130  and reference data  131 . The reference data component  131  is a way of capturing the identity of the users having made the data selection found in records  128 - 130 . The reference data  131  may be simply a list of user IDs. Alternatively, it could be a reference to a record (in the content selection database  35  or elsewhere) in which is stored the user IDs having made that selection. Regardless of how this data storage is implemented, reference data  131  enables the processor  55  to identify the particular users having made the associated selections and the number of those users. 
         [0061]    Another procedure performed by the processor  55  is illustrated in  FIG. 2E . As shown, the procedure of  FIG. 2E  operates on the contents of the scheduled database  50 . The first function,  310  accesses the scheduled database  50 . Step  320  selects a recent entry, for example an entry in scheduled database  50  that has not yet been processed by the procedure of  FIG. 2E . Step  330  distributes information from this record to the related exhibitor site. Referring again to  FIG. 2D , the scheduled database  50  includes records which identify a particular content ( 128 ), theatre ( 129 ) and related temporal data ( 130 ). Once the threshold number of users has been identified to justify scheduling a particular content, step  330  transmits the pertinent content (at least components  128 - 130 ) to the exhibitor operating the particular theatre. Processor  55  has access to theatre/exhibitor site address information to allow proper addressing of this information for transmission to the exhibitor. Receipt of this information enables the exhibitor to integrate the information received from the scheduled database  50  into operating schedule of a particular theatre. The information from the scheduled database  50  may be used to actually schedule the presentation or the scheduling may be conditional on receipt of payment by the users who actually made the selections. In the latter case the exhibitor may also receive the identification of the users associated with the selections reflected in components  128 - 130 . 
         [0062]    In some embodiments the exhibitor will be concerned with payment functions. In that event the exhibitor requires the identity of the users who had requested the presentation of the particular selected content. By transmitting that information to the exhibitor, the exhibitor is enabled to request payment from the users. Alternatively, payment functions can be handled by the on-demand servicer  500  or by a still different entity. In any event, the identity of the selecting users, which is available from the reference data  131 , will be important in completing the payment function. 
         [0063]    After distributing the content to the appropriate exhibitor ( 330 ) the next step ( 340 ) distributes relevant content to the related user. In this step the users who actually made the selections which led to the entry in the scheduled database  50  are informed that their selection will be presented at the selected theatre selection at the time slot of their selection. This may signal to those users the need or obligation to make payment, etc. 
         [0064]    The next step in the procedure of  FIG. 2E  is to distribute relevant content to appropriate social networking sites ( 350 ). As those skilled in the art are aware, social networking sites can identify a group of interested individuals from the identification of a particular user. Accordingly, step  350  distributes the relevant content, e.g. the content data  128 , theatre data  129 , temporal data  130  and related user identification to particular social networking sites. For example, the user login or registration procedure may identify a social networking site related to the user. For each user identified in the record being processed, a message is transmitted to any related social networking site(s). The message identifies both the user and the particulars of the scheduled presentation. In this way, individuals who are associated with the user at that social networking site can be informed, by the social networking site, of the particular presentation which is scheduled and the fact that the driving impetus for the scheduling is the particular user. Presumably some portion of the individuals associated with the user may be interested in also attending the presentation. Distributing this information increases the probability that those viewing the scheduled presentation will include some of the individuals whom the social networking site has associated with the selecting user of the content. 
         [0065]    Step  360  is executed to distribute the relevant content (in this case the particular content, the particular theatre and the particular temporal data) to a particular specialty site. For example, a specialty site which specializes in “westerns” can be informed of the scheduled presentation of a western film. Information presented by the specialty site enables individuals accessing the specialty site (presumably interested in presentation of western content) to be informed of the scheduled display of the western allowing those individuals to attend the presentation as well. 
         [0066]    Finally, step  370  determines if there are more recent entries for processing and, if so, processing returns to step  320  to begin the loop again with respect to another record from the scheduled database  50 . 
         [0067]    Another embodiment is illustrated in  FIGS. 1 ,  3 A and  3 B. In this embodiment the on demand servicer  500  of  FIG. 2A  is replaced by the on demand servicer  505  shown in  FIG. 3A . As seen in  FIG. 3A , the on demand servicer  505  differs from the on demand servicer  500  (of  FIG. 2A ) in that the content selection database  35  and scheduled database  50  of  FIG. 2A  are replaced by the single selection database  60 .  FIG. 3B  is an illustration of one format in which the data may be stored in selection database  60 . A typical record of selection database  60  includes fields  76 - 80 . Fields  76 - 79  may be the same as fields  28 - 31  of content selection database  35  storing, respectively, content data, theatre data, temporal data and user ID. Field  80  is a scheduled field. Scheduled field  80  stores distinctive information to indicate whether a number of users in excess of the related predetermined threshold have made the associated selections. The first time a selection is made with given content, venue and temporal data a corresponding record may be written to the selection database  60 . On each subsequent occasion the same selection is made by a user, that user&#39;s ID is added to the record (either directly or indirectly) and the number of users identified in the record is compared to the predetermined threshold. When the number of users exceeds the threshold the distinctive information (which need only be a schedule flag indicating that the conditions required for scheduling have been met) is written to field  80 . Thereafter information may be distributed to users, exhibitors, social and specialty networks as described in connection with  FIG. 2E . 
         [0068]    Procedures like those found in  FIGS. 2B and 2E  are also associated with the embodiment of FIGS.  3 A/B. The procedure for writing to the selection database  60  is almost identical to the procedure shown in  FIG. 2A . There are three changes. In steps  205  and  207  the database referred to is the selection database  60  and not the content selection database  35 . In step  209  rather than creating a new record in a scheduled database  50 , the scheduled field  80  of the selection database  60  is written with distinctive information indicating that the number of users having made the selection exceeds the predetermined threshold and scheduling the display is justified. The procedure for distributing information is also almost identical to the procedure of  FIG. 2E . The changes from the procedure of  FIG. 2E  are now described. The access of step  310  is to the selection database  60  and not the scheduled database  50 . Step  320  addresses only recent entries meeting two conditions: a) entries where field  80  includes the distinctive information representing selection by more users than the predetermined threshold and b) entries from which information has not yet been distributed. 
         [0069]    In some embodiments the on demand servicer will not actually distribute selection information to exhibitors, social networking sites or specialty sites unless the user selection is accompanied by payment or the promise of payment. This may be implemented by requiring the user to add credit card information (or make other payment arrangements such as PayPal, Google or other Bank related procedures) to the selection information. The users may be informed that no charge will be processed unless the user&#39;s selection is actually scheduled and in the event the user&#39;s selection is scheduled but later cancelled then a refund will be provided to the user. The credit card or other payment information may be collected in either step  203  or  209  of  FIG. 2B . 
         [0070]    In other embodiments the exhibitor associated with the selected theatre receives user ID information and carries out payment related procedures. 
         [0071]    In still another embodiment payment is not required until the user attends the actual display of the content. In the following claims the term “user” or “users” shall mean a member or members of the consuming public as consumers of content exhibition in theatres, cinemas or other viewing locations simultaneously serving multiple users or viewers. 
         [0072]    While several specific embodiments of the invention have been described it will be understood that many changes can be made to the specific features described herein; the scope of the invention is to be determined from the claims appended hereto.