Abstract:
An improved method for making promotional pieces wherein a high speed web-press operation results in mass-production of attractive pieces which include three or more interconnected pop-up panels which assume a three-dimensional shape when the outer folder is opened. The preferred method utilizes a plurality of longitudinal slitting and folding steps, together with the application of glue lines in strategic locations, and culminates in the transverse cutting of the continuous moving web to separate each blank in series from the next. A continuous web is preferably longitudinally slit into at least three continuous ribbons which are then manipulated and associated with one another to create an endless series of interconnected pop-up assemblies atop a ribbon consisting of two side-by-side basepieces. In an alternative method, only two ribbons are employed, and pieces having a false backbone are created. After final folding in half, the web is compressed, trimmed and transversely cut into individual, identical promotional pieces.

Description:
This invention relates to the making of printed promotional pieces and more particularly to methods of making such promotional items having multiple, interconnected pop-ups on a web printing press. More specifically, it is directed to the mass-production creation, on a web printing press, of promotional or advertising pieces or the like wherein multiple interconnected pop-ups are positioned between the facing pages of a pair of basepieces that form a folder so that, upon opening of the folder, dimensional pop-ups move upward and out from the planes of the basepiece panels. 
     U.S. Pat. No. 3,995,388, issued Dec. 7, 1976, discloses methods for making pop-up paper promotional pieces having significant advantages over hand-assembly methods generally theretofore employed for producing such products. U.S. Pat. Nos. 4,337,589 and 4,349,973 disclose more specialized mass-production methods for making promotional pieces which include dimensional pop-ups, which methods are well-suited for economical mass-production, particularly as part of a web-press operation. 
     Improvements in such mass-production methods of making promotional pieces or the like are continually being sought. 
     SUMMARY OF THE INVENTION 
     The present invention provides an improved method for making a promotional piece or the like using a high speed web-press operation which results in the mass-production of pieces which are particularly attractive because they include two or three or more interconnected pop-up panels which assume a three-dimensional shape creating maximum in-depth dimension when the two basepiece panels, that constitute the outer folder, are opened from their flat-folded condition. The method utilizes a plurality of longitudinal slitting and folding steps, together with the application of glue lines in strategic locations, and culminates in the transverse cutting of the continuous moving web to separate each blank in series from the next and thereby economically mass-produce identical promotional pieces of a desired design. Very generally, the method longitudinally slits a continuous web into at least two continuous ribbons which are then manipulated and associated with one another to create an endless series of flat-folded assemblies that are ultimately transversely cut into individual, identical promotional pieces. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS 
     FIG. 1 is a section of a continuous printed web which has been die-cut to define portions of pop-up panels and to which a plurality of glue lines have been applied; 
     FIGS. 2A-2F are a series of diagrammatic views illustrating a single blank in the web depicted in FIG. 1 and showing the folding and other manipulating steps to which the continuous web is subjected as a part of the overall mass-production method, with FIGS. 2E and 2F being enlarged in size; 
     FIG. 3 is a perspective view, enlarged in size, showing the promotional piece which results from the production method depicted in FIGS. 2A-2F; 
     FIG. 4 is a view similar to FIG. 1 of an alternative embodiment of a continuous web that may be employed to produce a promotional piece substantially the same as that depicted in FIG. 3; 
     FIGS. 5A-5E are a series of diagrammatic views similar to FIGS. 2A-2F showing one method of handling the continuous web depicted in FIG. 4 to produce promotional pieces, with FIG. 5E being enlarged in size; 
     FIG. 6 is a view similar to FIG. 1 of another alternative embodiment of a continuous web that may be employed to produce a promotional piece substantially the same as that depicted in FIG. 3; 
     FIGS. 7A-7E are a series of diagrammatic views similar to FIGS. 2A-2F showing one method of handling the continuous web depicted in FIG. 6 to produce promotional pieces with FIGS. 7D and 7E being enlarged in size; 
     FIG. 8 is a view similar to FIG. 1 of still another alternative embodiment of a continuous web that may be employed to produce a promotional piece substantially the same as that depicted in FIG. 3; 
     FIGS. 9A-9E are a series of diagrammatic views similar to FIGS. 2A-2F showing one method of handling the continuous web depicted in FIG. 8 to produce promotional pieces; 
     FIG. 10 is a view similar to FIG. 1 of yet another alternative embodiment of a continuous web that may be employed to produce a promotional piece substantially the same as that depicted in FIG. 3; and 
     FIGS. 11A-11F are a series of diagrammatic views similar to FIGS. 2A-2F showing one method of handling the continuous web depicted in FIG. 10. 
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
     FIG. 1 shows the region of a continuous web 11, as it might be running on a web printing press, on which is depicted a single, printed blank 13 that has been appropriately die-cut and will eventually form a promotional piece 15 as depicted in FIG. 3. The blank 13 is demarcated for purposes of illustration by a pair of dot-dash lines 17 which extend transversely to the direction of movement of the web, which is shown by the arrow. Also shown in FIG. 1 are a plurality of dotted lines which indicate boundaries between different sections of each blank 13 and which extend in a direction parallel to the longitudinal movement of the web. These dotted lines may be actually formed as lines of weakness in the blank, as for example by pressing or slightly perforating as a part of the die-cutting operation; alternatively, they may be omitted and left to be formed as a result of a subsequent folding operation. It is also satisfactory to simply rely upon the natural resiliency of the paper to effect appropriate bending as a result of an adjacent line of adhesive without a sharp line of demarcation. 
     The same die-cutting and adhesive application steps are effected to each of the successive blanks 13 of the continuous, sheet material web, which is preferably made of a suitable paper or paperboard material, glossy or matte finish as desired, but which might possibly be an appropriate plastic sheet material. As a part of the adhesive application step, a plurality of glue lines 19 which generally extend longitudinally of the web are preferably applied to the upper surface of the web, as illustrated in FIG. 1. If desired, one or more of such glue lines could be applied to the undersurface of web, or they could be applied at a later stage during the fabrication process. Although these are commonly referred to in the trade as glue lines, any suitable adhesive can be used in the fabrication process, such as a hot-melt or a solvent-based adhesive. Moreover, a heat-activated or an ultrasonic-activated adhesive might instead be applied, either before or after die-cutting, as by printing onto the continuous web, and in such an instance, the adhesive character of the printed glue line 19 may be sequentially activated, if desired, to effect specific attachment between specific parts by subjecting one or more of the glue lines to heat or ultrasonic energy, as appropriate, to activate such previously-applied adhesive patterns. Alternatively, a final activation step could be carried out to finalize attachment at all of the glue lines. Although all of the glue lines are shown, for ease of illustration in FIG. 1, as having been applied to the web either before or after the die-cutting operation and before further manipulation takes place, this is optional, and there is no reason why one or more of the glue lines 19 could not be applied at a later stage of the fabrication process after the web has been slit into multiple ribbons and, for example, after one or more folding steps has occurred. 
     More specifically, in the embodiment shown in FIG. 1, the die-cutting operation creates a first die-cut 21 which forms the upper decorative edge of what constitutes the rear pop-up panel 23 in the ultimate promotional piece 15. In addition, another series of die-cuts 25 is effected which, in turn, form the upper decorative edge of an intermediate pop-up panel 27 in the final promotional piece. A tab 29 is also die-cut in the panel 27 for a purpose to be explained hereinafter. The final illustrated die-cut 31 is created to constitute the upper edge of a panel 33 that forms the front pop-up in the ultimate promotional piece. The glue lines 19 are shown in FIG. 1 and are exaggerated in FIG. 2A, which constitutes a view looking at the edge of the strip simply for purpose of illustration. Likewise, the glue lines are shown in solid black so that they will better stand out in the diagrammatical illustrations which constitute FIGS. 2A through 2F. For convenience of illustration, the glue lines are numbered as 19a through 19f from left to right in FIG. 1. 
     The integral web is then slit longitudinally to form three ribbons using conventional slitting techniques and cutting along the dot-dash lines 35a and 35b as shown in FIG. 1. As depicted in FIG. 2B, the slitting operation creates a left hand ribbon 37, a center ribbon 39 and a right hand ribbon 41. Following slitting, a portion of the left hand ribbon 37 is folded under the main body of the ribbon along the dotted line 43 which becomes a line of hinged connection between the rear pop-up panel 23 and a connector subpanel 45. Simultaneously or sequentially, as desired, a similar folding operation is carried out along the left hand edge of the ribbon 41 which creates a fold along the dotted line 47 in FIG. 1 which lies generally along the upper edge of the intermediate pop-up panel 27 and likewise forms a connector subpanel 49. 
     In the sequence illustrated, the ribbon 37 is then displaced toward the center of the web so that it overlies the left hand portion of the center ribbon 39 as illustrated in FIG. 2C. The center ribbon 39 provides a pair of basepieces 51, 53, between which the multiple pop-up assembly is eventually located in the ultimate product, with the basepieces serving as the front and rear covers of the promotional piece 15. At about the same time, a further folding operation is effected of the right hand ribbon 41 along the dotted line 55 which places the front pop-up panel 33 atop the intermediate pop-up panel 27 as depicted in FIG. 2C. As a result of this folding, the panels 27 and 33 become joined to each other along the long glue line 19e, and there is also adhesive interconnection between the tab 29 and a region near the upper edge of the front pop-up panel 33 via the short glue line 19f. 
     As depicted in FIG. 2D, the left hand ribbon 37 is lowered onto the central ribbon along the left hand edge thereof so there is contact between the glue line 19c and the underfolded connector subpanel 45 which creates a line of attachment therebetween. At about the same time, the right hand ribbon 41 is rotated 180° and then placed down on the right hand half of the central ribbon 39 in juxtaposition with the left hand ribbon 37 which has also been superimposed thereon. This contact between the right hand ribbon 41 and the central ribbon 39 effects attachment, along the glue lines 19d and 19d&#39;, between the basepiece 53 and the front pop-up panel 33. The line of attachment 19d&#39; effectively divides the front panel into the main pop-up 33 and a base subpanel 33a which remains in contact with the basepiece 53 in the ultimate promotional piece 15, as best seen in FIG. 3. 
     The final folding operation is illustrated in FIG. 2E where the central ribbon 39 is folded generally in half along the dotted line 59 shown in FIG. 1 so that the previously folded right hand and left hand ribbons are now sandwiched between the folded central ribbon 39 as depicted in FIG. 2F. As a result of the final folding step, adhesive bonds are created by the glue lines 19a and 19b. The glue line 19b connects to the rear surface of a lower portion of the intermediate panel 27 thus creating a short base section 23a (FIG. 3) as a subpanel of the rear pop-up 23. At the same time, the glue line 19a creates a line of attachment between the front surface of the rear pop-up panel 23 and the rear surface of the connector panel 49 that is hinged to the intermediate pop-up 27. If desired, the completely folded continuous web is then passed through compression rolls or the like to assure a strong adhesive joinder is obtained. Thereafter, the web 11 is severed transversely to separate the continuous web into a plurality of identical, flat-folded, promotional pieces of identical construction. Either prior to or after the transverse severing, the right hand edge, as depicted in FIG. 2F, may be trimmed to assure that the ultimate piece 15 has a smooth edge which the recipient will grasp to open it. 
     As illustrated in FIG. 3, upon opening, the promotional piece 15 presents an attractive decorative display of three upstanding interconnected pop-ups. The base section 23a of the rear pop-up 23 is affixed by the glue line 19b the base section 27a of the intermediate pop-up 27, which is in turn fixed to the base section 33a of the front pop-up 33 by the glue line 193. The base subpanel 33a is in turn affixed to the inner surface of the basepiece 53 along the glue line 19d and the glue line 19d&#39;. Thus, when the basepieces 51 and 53 are opened along the hinge line 59, the base panels 23a, 27a and 33a move in unison with the basepiece 53. The adhesive attachment of the connector panel 45 to the basepiece 51 along the glue line 19c pulls the rear pop-up 23 into its stand-apart position. Because of the line of attachment between the front surface of the rear pop-up 23 and the connector panel 49, along the glue line 19a, the intermediate pop-up panel 27 is pulled into its stand-apart position, and the interconnection between the tab 29 and the rear surface of the front pop-up 33 pulls it into its stand-apart position. Thus, the invention provides a method for producing an attractive promotional or advertising piece or the like from a continuous web on a web printing press in a manner which is particularly efficient and allows the mass-production of a complicated, multiple-pop-up assembly in an extremely economical manner, using manipulative operations which have become quite reliable and reproducible in web press production. 
     Although FIGS. 2A through 2F illustrate the preferred method of handling the continuous web 11 to produce a plurality of identical promotional pieces 15, it should be understood that changes as would be obvious to one having the ordinary skill in this art may be made in the illustrated method. For example, following (or even prior to) the folding of the connector panel portion 49 of the right hand web under the main part of the ribbon, the main folding operation on this ribbon can be made by folding to the right so as to bring the intermediate pop-up panel 27 into superimposed position atop the front pop-up panel 33. Manipulation in this manner then allows the right hand ribbon to be merely displaced laterally into position over the central ribbon without having to be rotated 180°, as hereinbefore desired. If it should be desirable to have the piece open until the basepieces form about a 180° angle, rather than the 90° angle shown, this can be accomplished by increasing the length of the connector 45. 
     Depicted in FIG. 4 is an alternative embodiment of a blank for making a promotional piece which would have an appearance essentially the same as the promotional piece 15 illustrated in FIG. 3. Shown in FIG. 4 is a continuous web 61 wherein a single blank 63 is depicted as being demarcated between parallel dot-dash lines 67 along which the web will eventually be transversely severed. The region of the blank 63 of the continuous web has been die-cut, and a plurality of lines of adhesive 69 have been applied. Two die-cuts 71 define a portion of the upper edge of a rear pop-up panel 73, and a plurality of die-cuts 75 define a portion of the upper edge of an intermediate pop-up 77 wherein a tab 79 is also die-cut. A final die-cut 81 extends for the length of the blank 63 and defines the entire upper edge of the front pop-up panel 83. 
     The web 61 is again slit into three continuous ribbons along parallel lines 85a and 85b creating a left hand ribbon 87, a central ribbon 89 and a right hand ribbon 91. In this configuration, the left hand ribbon 87 contains both the rear pop-up panel 73 and the intermediate pop-up panel 77. The central ribbon 89 again includes the pair of basepieces; however, the right hand ribbon includes only the front pop-up panel 83. 
     Following the slitting step, both lateral edges of the left hand ribbon 87 are folded, with the left hand edge, which constitutes the connector panel 95, being folded under the ribbon 87 and the right hand edge, which constitutes the connector panel 99, being folded over the ribbon. At about the same time, the scrap 92 from the die-cutting is separated from the pop-up panel portion of the right hand ribbon 91, and the ribbon is displaced onto the desired location on the right hand portion of the central ribbon 89 which ribbon will constitute a pair of basepieces 101, 103. The glue line 69e on the portion of the central ribbon which constitutes the right hand basepiece 103 is located where it will create a line of demarcation on the superimposed front pop-up panel which divides the panel into a base subpanel 83a. 
     Next, the left hand ribbon 87 with its folded edges is moved laterally and superimposed atop the subassembly of the central ribbon and the right hand ribbon, resulting in the creation of interconnections between the connector 95 and the basepiece 101 along the glue line 69c, between the base subpanel 77a of the intermediate pop-up panel 77 and the basepiece 103 at a location next to the fold line 109 by means of the glue line 69d, and between the intermediate pop-up panel 77 and the base portion 83a of the front pop-up panel along the glue line 69f. In addition, the die-cut tab 79 becomes adhesively affixed to the rear surface of the front pop-up 83 via the short glue line 69g. 
     The final step constitutes folding of the central ribbon 89, from the orientation shown in FIG. 5D, along the center line 109 of the basepieces to sandwich the three pop-up panels therebetween and ultimately reach the flat-folded web shown in FIG. 5E (which is enlarged in size). As a result of this final folding step, further attachments are made along the glue lines 69a and 69b, and a compression step is then preferably applied to assure strong adhesive attachment is achieved along all of the glue lines. Thereafter, trimming and transverse severing of the web is effected, as described hereinbefore, to produce the plurality of identical promotional pieces. 
     Depicted in FIG. 6 is another alternative embodiment of a blank for making a promotional piece which would have an appearance essentially the same as the promotional piece 15 illustrated in FIG. 3. Shown in FIG. 6 is a continuous web 111 wherein a single blank 113 is depicted as being demarcated between parallel dot-dash lines 117 along which the web will eventually be transversely severed. The region of the blank 113 of the continuous web has been die-cut, and a plurality of adhesive lines 119 have been applied. A die-cut 121 defines a portion of the upper edge of a rear pop-up panel 123, and a plurality of die-cuts 125 define a portion of the upper edge of an intermediate pop-up 127 wherein a tab 129 is also die-cut. A final die-cut 131 extends for the length of the blank 113 and defines the entire upper edge of the front pop-up panel 133. 
     The web 111 is again slit into three continuous ribbons along parallel lines 135a and 135b creating a left hand ribbon 137, a central ribbon 139 and a right hand ribbon 141, shown in FIG. 7B. In this configuration, the left hand ribbon 137 contains both the rear pop-up panel 123 and the front pop-up panel 133. The central ribbon 139 again includes the pair of basepieces 151, 153; however the right hand ribbon includes only the intermediate pop-up panel 127. 
     Following the slitting step, the left hand lateral edge of the left hand ribbon 137 is folded so that the connector panel 145 is folded under the ribbon 137. At about the same time, the scrap 142 from the die-cutting is separated from the right hand edge of the ribbon 137, and the ribbon is then displaced onto the desired location upon the central ribbon 139 atop both basepieces 151, 153, as shown in FIG. 7C. The glue lines 119f and 119f&#39; secure the undersurface of the front pop-up panel 133 to the portion of the central ribbon which constitutes the right hand basepiece 153, and the glue line 119f&#39; is located to create a line of demarcation which divides the panel 133 into a base subpanel 133a. The glue line 119e interconnects the connector 145 to the basepiece 151. Next, the right hand ribbon 141 with its right hand edge portion, constituting the connector panel 149 that has been folded atop the ribbon, is moved laterally and superimposed atop the subassembly of the central ribbon and the left hand ribbon, as shown in FIG. 7D (which is enlarged in size), resulting in interconnections between the subpanel base 127a of the intermediate pop-up panel 127 and the base subpanel 133a along the glue line 119c which creates the line of demarcation 128, and between the die-cut tab 129 and the rear surface of the front pop-up 133 via the short glue line 119d. 
     The final step constitutes folding of the central ribbon 139 along its center line 159 between the basepieces 151 and 153 to sandwich the three pop-up panels therebetween, as generally shown in FIG. 7D, to ultimately reach the flat-folded web shown in FIG. 7E. As a result of this final folding step, two further attachments are made along the glue lines 119a and 119b, and a compression step is then preferably applied to assure strong adhesive attachment is achieved along all of the glue lines. Thereafter, trimming and transverse severing of the web is effected as described hereinbefore to produce the plurality of identical promotional pieces. 
     Depicted in FIG. 8 is still another alternative embodiment of a blank for making a promotional piece which would have an appearance essentially the same as the promotional piece 15 illustrated in FIG. 3. Shown in FIG. 8 is a continuous web 161 wherein a single blank 163 is depicted as being demarcated between parallel dot-dash lines 167 along which the web will eventually be transversely severed. The region of the blank 163 of the continuous web has been die-cut, and a plurality of lines of adhesive 169 have been applied. Two die-cuts 171 define a portion of the upper edge of a rear pop-up panel 173, and a plurality of die-cuts 175 define a portion of the upper edge of an intermediate pop-up 177 wherein a tab 179 is also die-cut. A final die-cut 181 extends for the length of the blank 163 and defines the entire upper edge of the front pop-up panel 183. 
     The web 161 is slit into two continuous ribbons along line 185 creating a main ribbon 189 and a narrow right hand ribbon 191, as shown in FIG. 9B. In this configuration, the main ribbon 189 contains both the rear pop-up panel 173 and the front pop-up panel 183 in flanking relationship to a pair of basepieces 201, 203. The right hand ribbon includes only the intermediate pop-up panel 177. 
     Following the slitting step, a connector panel 195 at the right hand lateral edge of the main ribbon 189 is folded over the ribbon, and the scrap 192 is removed from the vicinity of the left hand edge. The connector panel 199 is folded under the narrow ribbon 191. Next, as shown in FIG. 9C, the front pop-up panel 183 is folded about line 184 onto the left hand basepiece 201, and the rear pop-up panel 173 is folded about line 186 onto the right hand portion of the main ribbon 189 which constitutes the basepiece 203. The glue line 169b on the portion of the main ribbon which constitutes the left hand basepiece 201 is located where it will create a line of demarcation on the superimposed front pop-up panel which divides the panel 183 into a base subpanel 183a. The glue line 169a adjacent fold line 184 and the glue line 169d adjacent fold line 186 attach the facing panels near the lateral edges of the partially folded assembly and assist in creating a false backbone. The connector 195 becomes attached to the basepiece 203 along the glue line 169c. 
     At this point, additional glue lines 169h and 169i are laid down along the lateral edges of the partially folded main ribbon 189, as shown in FIG. 9D, together with glue line 169j. Next, the right hand ribbon 191 with its folded edge is moved laterally and superimposed atop the right hand portion of partially folded main ribbon, resulting in the creation of interconnections between the base subpanel 177a of the intermediate pop-up panel 177 and the subpanel 173a of the rear pop-up by means of the glue lines 169i and 169j, and between the hinged connector 199 of the intermediate pop-up panel and the front surface of the rear pop-up panel 173 along the glue line 169e, as also depicted in FIG. 9D. If desired, the die-cutting and printing of the narrow ribbon could be reversed so that the hinged connector 199 is located along the right hand edge of the ribbon instead of along its left hand edge as shown; in such an instance, it would then be further laterally displaced and located atop the left hand portion of the partially folded main ribbon. 
     The final step constitutes folding of the main ribbon 189, from the orientation shown in FIG. 9D, along the center line 209 of the basepieces to sandwich the three pop-up panels therebetween and ultimately reach the flat-folded web shown in FIG. 9E. As a result of this final folding step, further attachments are made along the glue lines 169g and 169h, between the subpanel bases 183a and 177a of the front and intermediate pop-ups. In addition, the die-cut tab 179 becomes adhesively affixed to the rear surface of the front pop-up 183 via the short glue line 169f. A compression step is then preferably applied to assure strong adhesive attachment is achieved along all of the glue lines. Thereafter, trimming of both edges as depicted in FIG. 9E eliminates the fold line 209, and transverse severing of the web is effected as described hereinbefore to produce the plurality of identical promotional pieces, resembling that shown in FIG. 3 except for the false backbone. 
     Depicted in FIG. 10 is yet another alternative embodiment of a blank for making a promotional piece which would have an appearance essentially the same as the promotional piece 15 illustrated in FIG. 3. Shown in FIG. 10 is a continuous web 261 wherein a single blank 263 is depicted as being demarcated between parallel dot-dash lines 267 along which the web will eventually be transversely severed. The region of the blank 263 of the continuous web has been die-cut, and a plurality of lines of adhesive 269 have been applied. Two die-cuts 271 define a portion of the upper edge of a rear pop-up panel 273, and a plurality of die-cuts 275 define a portion of the upper edge of an intermediate pop-up 277 wherein a tab 279 is also die-cut. A final die-cut 281 extends for the length of the blank 263 and defines the entire upper edge of the front pop-up panel 283. 
     The web 261 is slit into two continuous ribbons along line 285 creating a main ribbon 289 and a narrow right hand ribbon 291. In this configuration, the main ribbon 289 contains both the rear pop-up panel 273 and the intermediate pop-up panel 277 in flanking relationship to the pair of basepieces 301, 303. The right hand ribbon includes only the front pop-up panel 283. 
     Following the slitting step, the connector panel 295 at the left hand lateral edge of the main ribbon 289 is folded over the ribbon, and the connector panel 299 is folded under the right hand edge of the ribbon 289. The scrap 292 is removed from the right hand ribbon. Next, the right hand ribbon 291 is moved laterally, rotated 180° and superimposed atop the right hand basepiece 303 of the main ribbon, resulting in the creation of interconnections between the base subpanel 283a of the front pop-up panel 283 and the right hand basepiece 303 by means of the glue lines 269c and 269h. 
     The rear pop-up panel 273 is folded about line 284 onto the left hand basepiece 301, and the intermediate pop-up panel 277 is folded about line 286 onto the subassembly of the front pop-up panel 283 and the basepiece 303. The glue line 269a on the main ribbon near the left hand edge of basepiece 301 is located where it will create part of the false backbone. The glue line 269b attaches the connector 295 to the basepiece 301. The glue line 269d adjacent fold line 286 attaches the facing pop-up panels at their edges and also assists in creating the false backbone, and the adjacent glue line 269e is located to create a line of demarcation on the intermediate pop-up panel which divides the panel 277 into a base subpanel 277a which is joined to the base subpanel 283a. The tab 279 becomes attached to the front pop-up along the short glue line 269f. 
     At this point, two additional glue lines 269i and 269j are laid down along the left hand lateral edge of the partially folded main ribbon 289 and spaced slightly inward, as shown in FIG. 11D. 
     The final step constitutes folding of the main ribbon 289, from the orientation shown in FIG. 11E, along the center line 309 of the basepieces to sandwich the three pop-up panels therebetween and ultimately reach the flat-folded web shown in FIG. 11F. As a result of this final folding step, further attachments are made along the glue line 269i between the lateral edges, along the glue line 269j between the subpanels 273a and 277a, and along the glue line 269g between the connector 299 of the intermediate pop-up and the rear pop-up 273. A compression step is then preferably applied to assure strong adhesive attachment is achieved along all of the glue lines. Thereafter, trimming of both edges, as depicted in FIG. 11F, eliminates the fold line 309, and transverse severing of the web is effected as described hereinbefore to produce the plurality of identical promotional pieces, resembling that shown in FIG. 3 except for the false backbone. 
     Although the foregoing constitutes the best mode contemplated by the inventor for carrying out this fabrication method, it should be understood that various changes and adaptations as would be obvious to one having the ordinary skill in the art may be made without departing from the scope of the invention which is defined by the claims which are appended hereto. For example, as an optional alternative to providing the connector subpanel 49, the entire upper edge of the intermediate pop-up panel could be die-cut, with the strip therebetween and the line of slitting 35b being removed as scrap, in which instance, one or more die-cut tabs could be formed in the rear pop-up panel 23 which would carry short glue lines equivalent to the glue line 19a so the intermediate pop-up panel would then be pulled into its stand-apart position by the interconnection with the one or more die-cut tabs, in a manner similar to the interconnection between the tab 29 and the rear surface of the front pop-up panel 33. In such an instance, a segmented glue line 19a would be preferably applied to the portion of the web which would constitute the die-cut tabs, and it should be understood that the glue line 19f could likewise be applied to the die-cut tab 29, if desired. In similar fashion, a die-cut tab in the basepiece could be used instead of the connector 45 to engage the rear pop-up panel eliminating the folding of any of the pop-up panels, until, of course, the recipient opens the piece. In addition, certain of the steps described can be performed in different sequences while accomplishing the same end result. Moreover, instead of slitting the web longitudinally to form a plurality of ribbons, it would be possible to simultaneously print and die-cut two separate webs of appropriate width or even pre-print and die-cut one web; such an alternative procedure might be used if the overall piece required a total width wider than the standard web width or required a different sheet material for certain of the panels. Particular features of the invention are emphasized in the claims which follow.