Abstract:
The current inventive technology includes methods and apparatus for providing a plurality of personalized souvenir devices. Embodiments of the inventive technology may include the steps of establishing a plurality of personalized solar powered programmed souvenir devices such that they may be dynamically presented and maintained, in such a manner so as to form a light transforming composite presentation. This light transforming composite presentation may act as a consumer attractant and thereby increase sales. Example of such personalized solar powered programmed souvenir devices may include personalized solar powered programmed keychains, zipper pulls, chokers, bracelets, keyrings, and magnets and the like.

Description:
This application is a continuation of, and claims benefit of and priority to, U.S. application Ser. No. 12/109,899 filed Apr. 25, 2008 which claims the benefit of and priority to U.S. Provisional Application No. 60/914,115, filed Apr. 26, 2007. The entire specification of each above-mentioned applications are hereby incorporated by reference. 
    
    
     FIELD OF THE INVENTION 
     Primarily referring to  FIGS. 1 and 2 , the present inventive technology relates generally to a method of supplying souvenirs, and more particularly to a method for providing and servicing a personalized souvenir program. 
     BACKGROUND OF THE INVENTION 
     Souvenirs are well known in the prior art. Specifically, when individuals go on vacations or to a special event, there are many opportunities to purchase or otherwise acquire some item that commemorates or reminds them of their experience. 
     There are many types of souvenirs on the market today. Many of these souvenirs are generic and do not stand out as something special an individual wishes to purchase. Therefore, it is desirous to have a souvenir that is personalized, for example, with the consumer&#39;s name and provides a novelty that is appealing to individuals. 
     Moreover, souvenir retailers want to provide customers a souvenir that is attractive and produces high sales. However, in reality, many souvenir retailers own stores that sell much more than just souvenirs making it difficult for the souvenir retailer to focus the necessary amount of attention on its souvenir program to ensure that it is producing high sales. Thus, it is desirable to purchase a souvenir program from an outside vendor that includes both product and service. The servicing of the souvenir program by an outside vendor ensures that the souvenir program is fully stocked with the proper inventory and is aesthetically pleasing, while at the same time allowing the souvenir retailer to focus on other aspects of its store. 
    
    
     
       DESCRIPTION OF FIGURES 
       FIG.  1 —Is a first representation of various embodiments of a method of and/or apparatus for providing personalized souvenirs. 
       FIG.  2 —Is a second representation of various embodiments of a method of and/or apparatus for providing personalized souvenirs. 
     
    
    
     SUMMARY OF THE INVENTION 
     Primarily referring to  FIGS. 1 and 2 , the present inventive technology in various embodiments relates generally to a method of providing a souvenir program as in the present invention comprises the steps of contacting a souvenir retailer, providing a souvenir, preparing artwork, selecting names for the personalization of the souvenir, providing a rack to the souvenir retailer for displaying the souvenir, and servicing the rack such that the rack is properly maintained. Additionally, the method of selecting names further comprises the steps of determining an age range of a sales demographic, researching census records and birth records for each year of the range, selecting the top first names from the census records and the birth records; and including the most common names for all ages on the souvenirs. Referring to  FIGS. 1 and 2  collectively, embodiments of said method of providing a souvenir further comprises the steps of providing a solar powered souvenir wherein the souvenir further comprises (i) a liquid crystal display screen, (ii) a solar panel, wherein the solar panel converts light into electrical energy, and (iii) an electronic circuit controller that receives said electrical energy and controls the liquid crystal display screen in a programmed manner. Additionally, the liquid crystal display screen is housed in a first side of the solar powered souvenir and the artwork is attached to a second side of the solar powered souvenir. 
     The present invention is directed to a method of providing a souvenir program to a souvenir retailer. 
     It is a further object of the present invention to provide a high sales souvenir program. 
     It is a further object of the present invention to provide a souvenir program with continuous service. 
     It is a further object of the present invention to provide a souvenir program that offers a personalized souvenir. 
     It is a further object of the present invention to provide a souvenir that is novel. 
     The novel features that are considered characteristic of the invention are set forth with particularity in the appended claims. The invention itself, however, both as to its structure and its operation together with the additional object and advantages thereof will best be understood from the following description of the preferred embodiment of the method for providing a personalized souvenir program. Unless specifically noted, it is intended that the words and phrases in the specification and claims be given the ordinary and accustomed meaning to those of ordinary skill in the applicable art or arts. If any other meaning is intended, the specification will specifically state that a special meaning is being applied to a word or phrase. Likewise, the use of the words “function” or “means” in the Description of Preferred Embodiments is not intended to indicate a desire to invoke the special provision of 35 USC §112, paragraph 6 to define the invention. To the contrary, if the provisions of 35 USC §112, paragraph 6 are sought to be invoked to define the invention(s), the claims will specifically state the phrases “means for” or “step for” and a function, without also reciting in such phrases any structure, material, or act in support of the function. 
     Moreover, even if the provisions of 35 USC §112, paragraph 6 are invoked to define the inventions, it is intended that the inventions not be limited only to the specific structure, material or acts that are described in the preferred embodiments, but in addition, include any and all structures, materials or acts that perform the claimed function, along with any and all known or later developed equivalent structures, materials, or acts for performing the claimed function. 
     DESCRIPTION OF PREFERRED EMBODIMENTS 
     Primarily referring to  FIGS. 1 and 2 , the present inventive technology in various embodiments generally comprises the steps of selecting names for the personalization of the solar powered souvenir such as through a computer device, contacting a souvenir retailer, preparing artwork, providing a rack, such as is demonstrated in  FIG. 2  to the souvenir retailer to display the personalized souvenirs, and servicing the rack to ensure that its inventory is properly maintained perhaps involving a computer. 
     Preferably, the souvenirs are personalized with individual names such as is demonstrated in  FIGS. 1 and 2 . The first step to determine the names to include for personalization is to establish the age range of the demographic that will be purchasing the souvenirs. In the preferred embodiment of the invention, the age range is 5 years to 35 years. These are the individuals that are most likely to purchase or receive the personalized souvenirs. Once the age range is established, the census and birth records of the established age range are researched to determine the most popular first names of those years. In addition to the most common names of the age range, the most popular names of all time are also included. The top names are selected and used in the personalization program. In a preferred embodiment, the top 300 names are used. Additionally, it is preferred that the inventory of personalized souvenirs is based upon the popularity of the names where there is a ratio of 15:1 from the most popular name to the least popular name. In other words, there are souvenirs with the most popular name to every one souvenir with the least popular name. 
     Preferably, a sales representative contacts the souvenir retailers and provides information including pricing, samples of products, services offered, etc. Once the souvenir retailer decides to purchase the personalized souvenir program, the parties enter into a contract establishing the terms of the delivery and service of the souvenirs and the price paid by the souvenir retailer. 
     Next, the souvenir retailer decides on the type of artwork that will be included on the personalized souvenirs such as a solar powered key ring and/or keychain as detailed in  FIG. 1  or  2 . It is preferable that the artwork has a connection to the souvenir retailer&#39;s geographical location or venue as seen in one embodiment in  FIG. 1 . However, in an alternate embodiment, the souvenir retailer could be an organization that wishes for its logo to be depicted on the personalized souvenir. In either case, the souvenir retailer can provide the artwork to the sales representative or request that the artwork be designed by the sales representative&#39;s employer. Once the artwork is prepared, it is subject to the final approval of the souvenir retailer before the personalized souvenirs are manufactured. 
     Primarily referring to  FIGS. 1 and 2 , the artwork may be either non-dynamic, such as a sticker or label, or, the artwork may be dynamic such that the souvenir includes an additional liquid display screen on the second side of the souvenir wherein the additional liquid display screen alternates between transparent and opaque also denoted in  FIG. 1  as “Flashing”. The artwork may be of any type including the name selected for personalization. 
     When the artwork has been finalized, the souvenirs are then manufactured. Primarily referring to  FIGS. 1 and 2 , in a preferred embodiment, the personalized souvenirs are acrylic key chains that include a first side and a second side. The first side houses a liquid crystal display screen ( 3 ), a solar panel ( 1 ), and an electronic circuit controller ( 2 ). The electronic circuit controller ( 2 ) can be a circuit board, a triode, or any other appropriate circuit controller. The solar panel ( 1 ) converts light into electrical energy which is then transmitted to the electronic circuit controller ( 2 ) such that the electronic circuit controller controls the liquid crystal display screen ( 3 ) in a programmed manner. More specifically, as seen in  FIGS. 1 and 2  it is preferred that the liquid crystal display screen ( 3 ) flash between an opaque screen and a translucent screen. When the screen is translucent, the personalized name or other artwork is visible. 
     The key chain is just one embodiment for the personalized souvenir. Alternate embodiments include zipper pulls, chokers, bracelets, and magnets to name a few. Because the souvenir is solar powered, it does not require a battery. This feature allows the souvenir to flash for an extended period of time. Further, because the souvenir is personalized, it can be used to identify the purchaser&#39;s personal items by attaching it to a set of keys, a backpack, a locker, etc. 
     As seen in  FIGS. 1 and 2 , in one embodiment of the invention, the personalized name label is affixed to the back of the liquid crystal display screen. The liquid crystal display screen is placed on top of the plastic piece with the personalized name. As stated above, when the liquid crystal display screen is opaque, the name is not visible, and when the liquid crystal display screen is translucent, the name is visible. The liquid crystal display screen flashes in a programmed manner. This means that the entire screen flashes or that the screen is partitioned and different parts flash at different times. 
     As seen in  FIG. 1 , in another embodiment a second side of for example a key chain displays the artwork selected by the souvenir retailer. It is preferred that the artwork is also on an adhesive backed piece of paper. The paper with the artwork is adhered to the second side of the key chain. As such, the artwork and the personalized name each face different directions. Referencing  FIG. 2 , when placed for example on the rack provided to the souvenir retailer, it is important that the name side of the souvenir face the potential purchaser. Because the souvenir is personalized, the purchaser is searching for his or her own name. Therefore, in certain preferred embodiments of the invention, the key chain does not have a swivel point that allows the key chain to move to the artwork side while hanging on the rack. When the sales representative comes to the souvenir retailer&#39;s place of business to provide service to the rack, it is that person&#39;s responsibility to ensure that the key chains on the rack are all oriented such that the names face outward. 
     As mentioned above, the sales representative provides an ongoing service to the souvenir retailer to maintain the souvenir retailer&#39;s inventory and aesthetic look of the display rack as shown in one embodiment in  FIG. 2 . This service can be provided anywhere from two ( 2 ) to three ( 3 ) times a week to once a month. Due to the nature of the souvenir industry, there are some retailers that run a seasonal business (i.e., amusement parks, ski resorts, beaches, etc.). These types of retailers will not require service of their souvenir program throughout the year, but may require nearly continuous service throughout their busiest season. In this type of situation, the sales representative may require additional help in providing the necessary service. This additional help can be acquired through hiring an outside contract service company that aids in maintaining the souvenir retailer&#39;s souvenir program throughout its busiest season. It is preferred to provide this high level of service to the souvenir retailer so that the souvenir program produces high sales for the souvenir retailer and in turn the sales representative&#39;s employer. In some instances, however, the servicing of the program may be performed by the customer. This may be due to special circumstances such as remote locations or point of sale systems that can track sales by name. 
     In an alternate embodiment of the invention, the inventory is electronically monitored such as with a computer device. In one embodiment, each key ring has a universal product code that corresponds to the particular name on the souvenir. Every time a souvenir is purchased, the information is captured electronically such as with a computer device allowing an individual to know which names to re-stock. In a further alternate embodiment of the invention, the souvenirs and/or the souvenir rack includes a radio frequency identification (“RFID”) system. The RFID system aids in the supply chain management of the souvenir inventory. Specifically, this type of service can reduce the number of times a service representative actually makes a visit to a site, which ultimately increases the profit of the souvenir retailer. The information received and stored by the RFID system is transmitted to the souvenir supplier in real time such as with a computer device and provides an up to date inventory of the products on the rack. This information is extremely valuable, especially during the retailer&#39;s busiest selling times. It ensures that the souvenir sales representative possesses the most current inventory count either before or at the time of visiting the retailer&#39;s store such that the representative can bring the required inventory with him or her to each visit. This improves the efficiency of the inventory supply management by reducing the number of trips the sales representative has to make to the retailer&#39;s store to properly maintain the personalized souvenir rack. 
     More specifically, the alternate embodiment of the invention could include a kit for a personalized solar powered souvenir program that comprises a solar powered souvenir having a selected name wherein the solar powered souvenir comprises 1) a liquid crystal display screen for displaying the selected name; 2) a solar panel, wherein the solar panel converts light into electrical energy; 3) an electronic circuit controller, wherein the electronic circuit controller receives the electrical energy and controls the liquid crystal display screen in a programmed manner; 4) housing said liquid crystal display screen in a first side of the solar powered souvenir with the name wherein the liquid crystal display screen alternates between transparent and opaque such that the name is dynamically displayed; 5) including artwork on a second side of the solar powered souvenir; and 6) an inventory monitoring device. In addition, the kit for the personalized solar powered souvenir program can include a rack to display an inventory of the solar powered souvenirs and a computer device. 
     It is preferred in an alternate embodiment that the inventory monitoring device of the kit for the personalized solar powered souvenir program is electronic such as involving a computer device. Moreover, the electronic inventory monitoring device is preferably a radio frequency identification system where the radio frequency identification system transmits the inventory information to a receiver that is located on the rack. An individual then preferably monitors the receiver on the said rack in order to maintain the inventory. Alternatively, the electronic inventory monitoring device is preferably a radio frequency identification system where the radio frequency identification system transmits the inventory information to a receiver that is located at either a portable or fixed location within transmitting distance. An individual then preferably monitors the receiver in order to maintain the inventory. 
     In a further alternate embodiment, the inventory monitoring device is a universal product code that is coupled to the personalized solar powered souvenir. In this embodiment, a unique universal product code corresponds to each personalized name such that the inventory is computer monitored upon a souvenir being purchased. The use of a radio frequency identification system and Universal Product Code as the inventory monitoring device are just two embodiments. In fact, the inventory monitoring device could be a computer device or any type of device or system that efficiently tracks and manages the souvenir inventory. 
     The preferred embodiment of the invention is described in the Description of Preferred Embodiments. While these descriptions directly describe the one embodiment, it is understood that those skilled in the art may conceive modifications and/or variations to the specific embodiments shown and described herein. Any such modifications or variations that fall within the purview of this description are intended to be included therein as well. Unless specifically noted, it is the intention of the inventor that the words and phrases in the specification and claims be given the ordinary and accustomed meanings to those of ordinary skill in the applicable art(s). The foregoing description of a preferred embodiment and best mode of the invention known to the applicant at the time of filing the application has been presented and is intended for the purposes of illustration and description. It is not intended to be exhaustive or to limit the invention to the precise form disclosed, and many modifications and variations are possible in the light of the above teachings. The embodiment was chosen and described in order to best explain the principles of the invention and its practical application and to enable others skilled in the art to best utilize the invention in various embodiments and with various modifications as are suited to the particular use contemplated.