Abstract:
A sales person at a retail store which traditionally does not sell paint assists a consumer in selecting and purchasing a non-paint product and thereafter employs a computer terminal and display in conjunction with a website operated by a paint manufacturer to provide a paint color recommendation to the consumer. The sales person may thereafter respond to consumer selection of a particular paint color by employing an on-line electronic ordering tool to transmit a paint order to an order processing terminal located at a paint manufacturer facility. Thereafter, the paint manufacturer may proceed to process the order, perform tinting and shaking steps to formulate paint of the particular color, package the tinted paint, and cause the packaged paint to be shipped to the consumer.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application claims the benefit of and priority to U.S. Provisional Patent Application Ser. No. 62/096,070, filed Dec. 23, 2014, entitled, “Methods and Apparatus For Selling Paint In Stores That Traditionally Do Not Sell Paint,” the contents of which is hereby incorporated by reference herein in its entirety. 
     
    
     FIELD OF THE DISCLOSURE 
       [0002]    The subject disclosure relates to paint product selection and ordering methods and apparatus, as well as to methods and apparatus for selling paint products in stores that traditionally do not sell paint. 
       RELATED ART 
       [0003]    In the past, various specialty retail stores such as those which sell flooring products have traditionally not sold paint products. 
       SUMMARY OF THE INVENTION 
       [0004]    In an illustrative embodiment, a method is provided for selling paint at a store which traditionally sells a first type of product but that traditionally does not sell paint, for example such as a flooring retailer, according to which a sales person at the store assists a consumer in selecting and purchasing the first type of product and thereafter employs a computer terminal and display located at the store and a website operated by a paint manufacturer to provide a paint color selection recommendation to the consumer. In one embodiment, the website is configured to assist in generating one or more interactive display screens on a computer controlled display which provides paint color selection assistance. The sales person may thereafter respond to a consumer paint color selection by employing an on-line electronic ordering tool to transmit a paint order for paint of the selected color to an order processing terminal located at a paint manufacturer facility. Thereafter, the paint manufacturer may proceed to process the order, perform tinting and shaking steps to formulate paint of the selected color, package the tinted paint, and cause the packaged paint to be shipped to the consumer. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0005]      FIG. 1  is a system block diagram illustrative of apparatus for performing methods as described herein; 
           [0006]      FIG. 2  is a flow diagram illustrating initial steps of an illustrative method; 
           [0007]      FIG. 3  is a flow diagram illustrating subsequent steps in the method of  FIG. 2 ; and 
           [0008]      FIG. 4  is a flow diagram illustrating order fulfillment steps according to one embodiment; 
       
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
       [0009]      FIG. 1  illustrates a block diagram of a system in which a remote retail site computer  300  may access a paint color selection and coordination website  301 . The website  301  may be coupled to the internet  303  in order to provide access to a large number of remote terminals/computers  300 . Each remote computer  300  controls a display apparatus  305 , which may comprise, for example, one or more CRTs or flat screen computer monitors or displays. One of the remote computers  300  may comprise an order processing computer terminal  306  whose functionality is discussed in more detail below. 
         [0010]    The website  301  may comprise a server engine  309  comprising one or more computers, or servers, associated memory  317  and server software such as a server operating system and server application programs. The website  301  is arranged to store and transmit a plurality of related documents or webpages  311  in digital format, for example, such as HTML documents, and further may include SWF files  313  and a color data base  315  where color data is stored as described, for example, in U.S. Pat. No. 7,999,825, entitled, “Color Selection and Coordination System,” incorporated herein by reference in its entirety. It will be appreciated that the computer controlled display apparatus transforms the digital format webpages into static and/or animated interactive visual images for an end user. The associated memory  317  may comprise a computer readable digital storage media or medium, such as, for example, hard disc storage. 
         [0011]    A user may interact with the website  301  over the internet  303  or other communication medium or media via selection operations performed on webpage display screens presented to the user via the display apparatus  305  of a remote computer  300 . Such selection operations may be performed by, for example, a keyboard, a cursor directed by a mouse, a track ball, a touch screen, or other data entry means. In such a manner, various links presented on the display apparatus  305  may be selected by various point and click, point and touch, or other selection operations. 
         [0012]    In various embodiments, remote computers  300  may comprise or form part of a computer terminal, a personal digital assistant (PDA), a wireless telephone, a “smart phone,” a laptop, desktop or notebook computer, and/or the like. In various embodiments, the communications medium or media may comprise the internet or other media such as a local area network (LAN), a wide area network (WAN), a wireless network, an intranet, and/or the like. 
         [0013]    In one embodiment, website functionality may be implemented in non-transitory software stored on a computer readable storage medium or media and executed by a suitable device, for example, such as one or more digital processors or computers, which may comprise part of a web server or other suitable apparatus. In other embodiments, such software can be located on a personal computer or similar device to generate displays on a flat panel or other display device at a user site without involvement of a server or the internet. In such case, display screens are generated which may have the same content as webpages, such that the terms “webpage,” “screen display,” “display,” and similar terms are used interchangeably herein. Illustrative screens displays and functionality of an illustrative embodiment may be implemented in one or more application programs, which may be written in, for example, HTTP, PHP, MySQL, JavaScript, XMPP Server, Solr Server, LAMP technology stack, Java, Laszlo Presentation Server or C++ and, which may run, for example, on a Windows XP or other operating system. Various display screens and functionality of illustrative embodiments are described below. 
         [0014]    According to an illustrative method shown in  FIG. 2 , a consumer who wishes to buy flooring for a home goes to a flooring store location and selects the flooring (step  101 ) with the assistance of a flooring sales associate. As part of the process, the flooring sales associate asks if the consumer needs assistance with paint and/or paint color matching (step  102 ). If the consumer needs color match help, the sales associate measures the color of the flooring using a spectrophotometer or other suitable device (step  103 ). The flooring sales associate then employs a retail site computer  300  to transmit the measurement to a color matching website application program, for example, such as ColorSmart® by Behr Process Corporation (step  104 ). The associate obtains matching paint recommendations, and provides them to the customer/consumer (step  105 ). Illustrative color selection and coordination functionality and the manner of implementing same in website and other environments are described in U.S. Patent Application Publications 2014/0075361 A1 and 2008/0228599 incorporated by reference herein. 
         [0015]    In one embodiment, the flooring sales associate may suggest 3-5 colors, for example, by providing the consumer with a color fan card or fan deck and then pointing out the 3-5 colors as illustrated at step  107  of  FIG. 3 . The consumer may then exercise one or more paint color selection options in step  109 . In an illustrative embodiment, these options may include (a) checking out the fan deck to take home (b) ordering a wet sample of one or more colors, packaged, for example, in small “sample size” jars or cans or (c) selecting a color choice and placing an order for paint having the selected color. The consumer may also be provided with color chips of the 3-5 colors to take home. In various embodiments, wet paint samples may be provided in a bottle with an applicator such as a brush or sponge, or in a smaller foil packet type dispenser, e.g., similar to a ketchup packet dispenser. 
         [0016]    In the case of option (a) or (b), the consumer can take the fan deck or paint sample home, step  111 , to confirm the suitability of one or more particular colors for the particular project which the consumer has in mind. Once the consumer has made a selection decision, step  113 , the sales associate may suggest purchase of additional related items, such as paint brushes and the like, step  115 . In one embodiment, once the consumer has determined to order paint and/or other items, the flooring sales associate uses an on-line electronic ordering tool accessed via a retail site computer, e.g.  300 , to order the products, step  117 . 
         [0017]      FIG. 4  shows illustrative order fulfillment steps according to an illustrative embodiment. According to this embodiment, the on-line order is first received at the fulfillment center computer terminal  306 , step  119 , after which customer service processes the order, step  121 . The order is then dropped to a distribution center, step  123 , the materials are pulled to fulfill the order, step  124 , and the paint is formulated and moved through a tinting and shaking stage, step  125 . In an illustrative embodiment, the paint may be KILZ brand paint, as manufactured by Behr Process Corporation, Santa Ana, Calif. In one embodiment, the order fulfillment computer terminal  306  may communicate directly with a retail site computer  300 , while in another embodiment, the order may be directed to the website  301  and then to the order processing computer terminal  306 . 
         [0018]    After the paint is moved through the tinting and shaking process, step  125 , the tinted paint is moved to a packing station, step  127 , and boxed for direct-to-the-consumer shipment, step  129 , employing packing materials for example such as clips, bags, and stabilizing inserts. Additional items, such as color chips may also be packaged, for example, with orders of paint samples. The paint orders are thereafter checked and staged for shipment, step  131 , and then shipped, step  132 , for example, within two days of receipt of the order. Shipping and tracking information may then be sent to the consumer, step  135 , and the order delivered, for example, within  3 - 5  days of receipt of the order, step  137 . As will be appreciated, a number of the steps of  FIG. 4  may be performed at the facilities of a manufacturer of paint and other coatings (“coating manufacturer”), for example, such as steps  119 ,  121 ,  123 ,  124 ,  125 ,  127  and  131 . 
         [0019]    In an illustrative embodiment, a retail site of a company which traditionally sells only flooring may be adapted to sell paint products by employing the above described apparatus and procedure to generate orders for paint and related products and communicate those orders, for example, over the internet or other communication medium to a paint or coatings manufacturer who then formulates and mixes the paint, primer, and/or other coating product, packages it, and ships it out to the customer or retail site. In this manner, the flooring company avoids various drawbacks attendant to traditional retail paint stores, such as the necessity to maintain: (a) inventory, (b) paint formulation equipment such as tinting and mixing equipment, (c) display racks for paint chips and brochures, etc., and (d) employees having detailed knowledge of paint products and formulation procedures. The flooring or other company may thus employ its customary design personnel to interact with the customer to select paint and paint related products with only a modicum of additional training for such design personnel 
         [0020]    From the foregoing, those skilled in the art will appreciate that various adaptations and modifications of the just described illustrative embodiments can be configured without departing from the scope and spirit of the invention. Therefore, it is to be understood that, within the scope of the appended claims, the invention may be practiced other than as specifically described herein.