Abstract:
A cup holder tray having a plurality of cup pockets for receiving beverage cups therein, a finger spacing provided between two cup pockets, and a thumb-receiving surface above the finger spacing. The thumb-receiving surface can have friction protrusion to enhance friction with the thumb. Each one of the cup pockets having a circular wall and a system of cup holding surfaces protruding inwardly from the circular wall and cooperating in holding a beverage cup to be pushed downwardly therein. At least one of the cup holding surfaces can be connected to the circular wall by a lateral wall on each side, the lateral walls having a planar section oriented roughly normal to the beverage cup during use.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This is a continuation-in-part of PCT patent Application No. PCT/CA2010/000654 filed Apr. 27, 2010, now pending, which claims priority to U.S. provisional patent Application No. 61/172,917, filed Apr. 27, 2009. These applications are incorporated herein by reference in their entirety. 
     
    
     BACKGROUND 
       [0002]    Cup trays have been known for decades and are commonly used when a consumer purchases more than one beverage, to allow the consumer to handle all the beverages (typically up to four) at once. Further, it is a common design requirement for such cup trays that their structure be appropriate for handling with a single hand when loaded, while leaving the other hand free. The cup trays can also be conveniently laid on a flat surface, such as a seat of a car to carry the beverages to a place of consumption. Cup trays are typically intended to be disposed of after use, and there is therefore a strong market pressure for their costs to be maintained as low as possible. It is common that such trays be made of moulded pulp, although other materials have been used as well. Trays having four cup pockets are the most common, and are typically. provided in a generally square shape with one cup pocket adjacent each corner. 
         [0003]    Although known cup trays were satisfactory to a certain degree, there still remained room for improvement. For instance, there was strong market demand to improve or maintain the cup retention strength, make them capable of handling a wider variety of sizes, make them easier to handle, while maintaining their costs highly competitive. 
       SUMMARY 
       [0004]    The cup tray has a cup holding system having a plurality of cooperating cup holding surfaces which project inwardly from an outer wall of the cup pocket. In accordance with one aspect, the cup-holding system was improved. Lateral walls now connect the cup holding surfaces to the outer wall on each side thereof, the lateral walls having a flat section which is oriented substantially normal to a beverage cup received in the cup pocket. 
         [0005]    In accordance with one aspect, there is provided a cup holder tray having a body of moulded pulp with a plurality of cup pockets for receiving beverage cups therein, and a rim surrounding the plurality of cup pockets, the cup pockets projecting downwardly relative to the rim, each one of the cup pockets having a bottom parallel to the rim, and at least three wall sections extending upwardly from the bottom and at least three cup holding surfaces circumferentially interspersed between the at least three wall sections and protruding inwardly therefrom, the cup holding surfaces cooperating in holding a beverage cup to be pushed downwardly against the bottom, the cup holder tray being characterized in that at least one of the cup holding surfaces is connected to adjacent wall sections on each side by a corresponding lateral wall having a substantially planar section. 
         [0006]    In an embodiment, the planar section is oriented substantially normal to the beverage cup. 
         [0007]    In an embodiment, each cup holding surface has an upper edge connected to a horizontal surface to which the flat sections of the two corresponding lateral walls are also connected. 
         [0008]    In an embodiment, the cup holding surfaces have a free lower edge separated from the bottom by a gap extending under their entire width and under the lateral walls. 
         [0009]    In an embodiment, the height of cup holding surfaces is greater than the height of the gap. The cup holding surfaces can be split into two halves by a slot extending upwardly from the gap and can be inwardly inclined relative to an upper edge. 
         [0010]    In an embodiment, the planar section has a lower free end outwardly inclined relative to a top end. 
         [0011]    In an embodiment, the wall sections connect the bottom to a horizontal surface at the height of the rim. 
         [0012]    In an embodiment, all the cup holding surfaces are connected by the lateral walls having a substantially planar section. 
         [0013]    In accordance with another aspect, there is provided a cup holder tray having a plurality of cup pockets for receiving beverage cups therein, each one of the cup pockets having an outer periphery and a bottom and at least three cup holding surfaces protruding inwardly from the outer periphery and cooperating in holding a beverage cup which is inserted into the cup pocket and placed into abutment against the bottom, the cup holding surfaces having a free lower edge being inwardly inclined relative an upper edge, and being resilient in a manner to be pushed outwardly by the beverage cup as it is inserted into the cup pocket and thereafter exert a reactive pushing force against the positioned beverage cup; the cup holder tray being characterized in that each one of the at least three cup holding surfaces has two opposite lateral walls on each side thereof, and that the lateral walls have a flat section which is substantially normal to the beverage cup when inserted in the cup pocket. 
         [0014]    In an embodiment, the flat sections each have a free lower end outwardly inclined relative to a top end. The free lower end can be oriented slightly inwardly relative to the center of the cup pocket, the orientation of the free lower end being moved slightly outwardly relative to the center of the cup pocket when the beverage cup is inserted in the cup pocket. The free lower end of the flat sections can be oriented substantially horizontally. 
         [0015]    In an embodiment, the upper edge of cup holding surfaces and the upper end of flat section arc connected to a common horizontal surface. 
         [0016]    In an embodiment, the outer periphery of the cup pockets interconnects the bottom to a rim of cup holder tray. 
         [0017]    In an embodiment, the cup holding surfaces are split into two halves by a vertical slot. 
         [0018]    In an embodiment, the height of cup holding surfaces is greater than a height separating lower edge of the cup holding surfaces from the bottom. The height of cup holding surfaces can be at least twice the height separating lower edge of the cup holding surfaces from the bottom. 
         [0019]    In an embodiment, the cup holding surfaces are inclined inwardly relative to the upper edge by more than 15 degrees, preferably between 15 and 25 degrees. 
         [0020]    In an embodiment, the flat section is inclined relative its upper end by more than 10 degrees, preferably between 15 and 20 degrees. 
         [0021]    In accordance with another aspect, there is provided a cup holder tray comprising a body made of moulded pulp having four cup pockets projecting downwardly relative to the rim, four edges and four corners, each one of the cup pockets being positioned adjacent a corresponding one of the corners and having a bottom parallel to the rim, and at least three wall sections extending upwardly from the bottom and at least three cup holding surfaces circumferentially interspersed between the at least three wall sections, protruding inwardly therefrom, and connected thereto by lateral walls on both sides, the cup holding surfaces cooperating in holding a beverage cup pushed downwardly against the bottom of the corresponding cup pocket; and adjacent each one of the edges, a corresponding spacing provided underneath the tray between two corresponding ones of the pockets, in which a user can place his fingers and support the tray; and above each one of the spacings, above the tray, a corresponding thumb-receiving surface against which the user can apply his thumb, in opposition with his fingers in the corresponding spacing; wherein for each one of the four cup pockets, one of the cup holding surfaces is an outer holding surface and has an upper end connected to the rim and later walls on both sides connecting the outer holding surface to the wall sections, and two of the cup holding surfaces are inner holding surfaces having an upper end connected to a corresponding thumb receiving surface; wherein at least one of the cup holding surfaces is connected to adjacent wall sections on each side by a corresponding lateral wall having a substantially planar section. 
         [0022]    In an embodiment, the outer holding surface is connected to adjacent wall sections on each side by corresponding lateral walls each having a substantially planar section. 
         [0023]    In an embodiment, all of the cup holding surfaces are connected to adjacent wall sections on each side by corresponding lateral walls each having a substantially planar section. 
         [0024]    In an embodiment, the planar sections are substantially normal to the beverage cup. 
         [0025]    In an embodiment, the cup holding surfaces are straight along their length, have a free lower edge inclined towards the beverage cup, an upper edge connected to a horizontal surface, and are split into two halves by a vertical slot. 
         [0026]    In accordance with another aspect, there is provided a cup holder tray having a plurality of cup pockets for receiving beverage cups therein, each one of the cup pockets having a circular wall and at least three cup holding surfaces protruding inwardly from the circular wall and cooperating in holding a beverage cup to be pushed downwardly therein, the cup holder tray being characterized in that at least one of the cup holding surfaces is connected to the circular wall by a lateral wall on each side, the lateral walls having a planar section oriented roughly normal to the beverage cup during use. 
         [0027]    In accordance with another aspect, it is sought to shape such cup holder trays in a manner to facilitate the ease of manipulation by the user. For instance, it is know known to shape the cup holder trays in a manner that on each of the four sides, a spacing is left underneath the tray, between two adjacent pockets, so that a user can place his fingers and thereby support the tray. It is also know to provide a protruding flat surface area above the tray, in opposition with the spacing underneath, so that a user can apply his thumb thereon, in opposition with his fingers, and thereby firmly clasp the tray to reduce the likelihood of dropping the tray and the carried beverages. 
         [0028]    It was found that an even firmer grip could be achieved when the thumb area was provided with a number of protrusions, preferably in the form of gripping ribs, preferably parallel to the edge of the tray. This even further reduced the likelihood of dropping the tray and thereby represents an asset for consumer satisfaction. 
         [0029]    In accordance with one aspect, there is provided a cup holder tray comprising a body made of moulded pulp, having four edges and four corners, and four cup pockets, each cup pocket being positioned adjacent a corresponding one of the corners; and adjacent each one of the edges, a corresponding spacing provided underneath the tray, between two corresponding ones of the pockets, in which a user can place his fingers and support the tray; and above each one of the spacings, above the tray, a corresponding thumb-receiving surface against which the user can apply his thumb, in opposition with his fingers in the corresponding spacing; the thumb receiving surface having a plurality of protruding ribs providing additional friction against the thumb, the ribs being parallel to one another, elongated, and disposed parallel to the corresponding edge; wherein the moulded pulp body has a sufficient amount of structural resistance to maintain its structural integrity when four beverages are inserted into corresponding ones of the four cup pockets and the tray with the beverages are being carried by the thumb and fingers of the user, with a single hand. 
         [0030]    In accordance with another aspect, there is provided a cup holder tray having a body made of moulded pulp, having four edges and four corners, and four cup pockets, each cup pocket being positioned adjacent a corresponding one of the corners, and adjacent each one of the edges, a corresponding spacing provided underneath the tray, between two corresponding ones of the pockets, in which a user can place his fingers and support the tray; and above each one of the spacings, above the tray, a corresponding thumb-receiving surface against which the user can apply his thumb, in opposition with his fingers in the corresponding spacing; CHARACTERIZED IN THAT the thumb receiving surface has a plurality of protruding ribs providing additional friction against the thumb, the ribs being parallel to one another, elongated, and disposed parallel to the corresponding edge. 
         [0031]    In accordance with another aspect, there is provided a cup holder tray having a plurality of cup-holding pockets projecting downwardly from the tray, and at least one lateral edge adjacent two of the cup-holding pockets, the two of the cup-holding pockets being spaced apart from one another along the edge, with a finger spacing therebetween configured for receiving fingers of a user underneath the tray, and a thumb-receiving surface above the finger spacing and spaced from the edge, configured for receiving a thumb of the user above the tray, in opposition with the fingers, the thumb-receiving portion having a plurality of upwardly protruding ribs. 
         [0032]    In accordance with still another aspect, there is provided a cup holder tray having a plurality of downwardly projecting cup pockets, a finger spacing provided between two cup pockets, and a thumb-receiving surface above the finger spacing, the thumb receiving portion having at least three upwardly oriented protrusions. 
         [0033]    In an embodiment, the ribs of the cup holder tray are elongated, parallel to one another, and parallel to the corresponding edge and the plurality of ribs includes at least three ribs and, in a particular embodiment, between three and five ribs. The ribs can protrude upwardly by between 0.050 and 0.125 inches. The ribs can be equally interspaced from one another. The ribs can be interspaced by a distance corresponding to their width and, in a particular embodiment, the ribs have about ⅛ inches in width. 
         [0034]    In an embodiment, the thumb-receiving surface is spaced from the edge of the tray. 
         [0035]    In an embodiment, a structural portion having a plurality of steps oriented parallel to the edge is provided between the thumb-receiving surface and the edge of the tray. 
         [0036]    For the sake of clarity and simplicity, the directions up and down, or above and below, horizontal and vertical, are used herein in reference to the orientation in which the cup-holder tray is used when beverages are carried in it, i.e. where the cup-holder tray is oriented horizontally. 
     
    
     
       DESCRIPTION OF THE FIGURES 
         [0037]    In the appended figures, 
           [0038]      FIG. 1  is an isometric view of an example of a cup-holder tray in accordance with a first embodiment; 
           [0039]      FIG. 2  is a top plan view showing the cup-holder tray of  FIG. 1 ; 
           [0040]      FIG. 3  is a sectional view taken along lines  3 - 3  of  FIG. 2 ; and 
           [0041]      FIG. 4  is a top plan view showing the cup-holder tray in accordance with a second embodiment with deeper cup pockets. 
       
    
    
     DETAILED DESCRIPTION 
       [0042]    In  FIG. 1 , an example of a cup-holder tray  10  is shown. In this embodiment, the cup-holder tray  10  is designed with four cup pockets  12   a,    12   b,    12   c,    12   d  arrayed in a square configuration, and is made of moulded pulp. Moulded pulp is particular in that it can be moulded in a thickness which corresponds to a desired compromise between firmness and flexibility. In this case, the cup-holder tray  10  is designed with a generally square rim  14 , having four lateral edges  16   a,    16   b,    16   c,    16   d  and four truncated corners. The four cup pockets  12   a,    12   b,    12   c,    12   d,  project downwardly from a plane corresponding to the rim  14 . Each one of the cup pockets  12   a,    12   b,    12   c,    12   d  is associated with a corresponding corner. In this embodiment, the cup-holder tray  10  is symmetrical, and all four sides and pockets  12   a,    12   b ,  12   c,    12   d  are identical. It will be understood that the cup-holder tray  10  can be grabbed and handled by any one of the four edges  16   a,    16   b,    16   c,    16   d.    
         [0043]    Along any one  16   d  of the edges, between two corresponding ones  12   a,    12   d  of the downwardly projecting cup pockets, there is a finger spacing  18  in which the user can insert his fingers to support the weight of the cup-holder tray  10  and of any beverages which can be carried inside the cup pockets  12   a,    12   b,    12   c,    12   d.  On top of the cup-holder tray  10 , opposite the finger spacing  18 , there is a thumb-receiving surface  20  which is provided for receiving the thumb of a user in opposition with his fingers which are inserted underneath, so. the user can firmly hold the tray  10  when beverages are carried therein. 
         [0044]    In this embodiment, the thumb-receiving surface  20  has a horizontal flat island surface  20   a  which is spaced-apart from the edge  16   d  of the tray  10  by roughly 1 to 3 inches (for illustrative purposes, the illustrated cup tray  10  has an overall width of between 8 and 9 inches in this embodiment). This spacing, combined with the selected length of the thumb-receiving surface  20 , allows the tray to be manipulated by adult users having different hand sizes in a relatively satisfactory manner. Further, in this embodiment, a structural portion  22  having a step-like shape including the rim  14 , a lower step  24 , a bottom step  26 , another lower step  28 , and the thumb receiving surface  20 , is provided between the thumb-receiving surface  20  and the edge  16   d  of the tray  10 , this structural portion  22  helps providing structure to the tray  10  to support a load of beverages. 
         [0045]    It was found that an even better grip could be achieved by the user with the thumb-receiving surface  20  provided with frictional protrusions such as ribs  30 . In the illustrated embodiment, for instance, each one of the thumb-receiving surfaces  20  has a plurality of ribs  30 . The ribs  30  are elongated, parallel to one another, interspaced from one another, and generally parallel to the edge  16   d  of the tray  10 . The ribs  30  offer frictional resistance to counter a sliding effect which can otherwise be felt by a thumb handling a loaded tray, in the direction of the edge  16   d  of the tray  10 . 
         [0046]    For illustrative purposes, in this particular embodiment the ribs  30  are spaced apart from one another by roughly the equivalent of their width. They protrude sufficiently from the otherwise relatively flat surface of the thumb-receiving area  20  to offer satisfactory frictional characteristics, while not protruding too much to avoid causing discomfort for the user. For illustrative purposes, in this embodiment, the ribs are in a number of four, have about ⅛″ in width, and a spacing of about ⅛″ between adjacent ribs. They protrude by about 1/16″ from the otherwise relatively flat surface of the thumb-receiving area. Their length depends of their position along the thumb-receiving area  20 , and of the width of the thumb-receiving area  20  at the corresponding position. It varies between about ½″ and 1⅛″ in length. Further, the ribs are slightly curved along their length to further conform to the anatomy of the thumb. 
         [0047]    Many variants are possible. For instance, in alternate embodiments, there could be 3 or 5 ribs instead of 4, a minimum of 2 ribs, or more than 5 ribs. The ribs could have between 0.035 inches and 0.125 inches in thickness for instance. Instead of ribs, the protrusions can be provided in the form of spots for instance. The width and the interspacing between protrusions can vary substantially as well, as long as they offer satisfactory characteristics for the end user. The ribs can be applied to thumb-receiving surfaces of cup-holder trays which greatly depart from the configuration which is shown in the attached figures. 
         [0048]    Turning the focus now to the cup pockets  12   a,    12   b,    12   c,    12   d,  each one can be seen to have a system of three cup holding surfaces  32   a,    32   b,    32   c  which cooperate in firmly retaining a beverage cup (not shown) which is to be inserted therein from above and placed into abutment against the bottom  34 . More particularly, the cup pocket  12   c  can be seen to have an outer wall  36  which is somewhat truncated conical in shape. An imaginary cone  38 , coinciding with an axis  40  of the cup holder  12   c  is depicted in dashed lines in  FIG. 1  to illustrate this. In this particular embodiment, the outer wall actually includes three wall sections with the cup holding surfaces  32   a,    32   b,    32   c  interspersed therebetween. The cup holding surfaces  32   a,    32   b,    32   c  protrude inwardly from the outer wall and can resiliently yield when a beverage cup is pushed therein and exert a reactive holding force against the beverage cup which maintains the beverage cup in upright position in the cup pocket  12   c.  The cup holding surfaces  32   a,    32   b,    32   c  achieve this function given the fact that they have a lower edge  42  which is free and spaced apart from the bottom  34 . In this embodiment, the cup holding surfaces  32   a,    32   b,    32   c  are slightly convex along their width  43 , but can alternately be flat or slightly concave for instance, and are straight along their length  46 . The cup holding surfaces  32   a,    32   b,    32   c  are inclined around their upper edge  44  in a manner that the lower edge  42  of the cup holding surfaces  32   a,    32   b,    32   c  is radially inward compared to the upper edge  44 , relative to the center of the cup pocket  12   c.    
         [0049]    The resilient yielding action of the cup holding surfaces  32   a,    32   b,    32   c  can be enhanced by defining a longitudinal slot  48  splitting the cup holding surfaces  32   a,    32   b,    32   c  into two lateral halves  50   a,    50   b  as shown. The longitudinal slot  48  forms an inversed-T shape with the transversal slot  52 , or gap, which separates the lower edge of the cup holding surfaces  32   a,    32   b,    32   c  from the bottom of the cup pockets. For illustrative purposes, the angle of inclination of the cup holding surfaces  32   a,    32   b,    32   c  relative to a vertical orientation is of roughly 30-40 degrees in the embodiment shown in  FIGS. 1 to 3 . However, one skilled in the art will appreciate that in alternative and non-limitative embodiments, the angle of inclination of the cup holding surfaces  32   a,    32   b,    32   c  relative to a vertical orientation can vary between about 15 degrees to about 40 degrees, as it will be described in more details below in reference to  FIG. 4   
         [0050]    In this embodiment, the cup holding surfaces  32   a,    32   b,    32   c  are connected to the outer wall of the cup pocket by lateral walls  54   a,    54   b.  Further, in this particular case, the cup holding surfaces  32   a,    32   b,    32   c  have a free lower edge  56  and are connected to a horizontal flat surface at an upper edge  58  thereof. The lateral walls  54   a,    54   b  also have a free lower end  56  and are connected to the same horizontal flat surface at an upper end  58  thereof. 
         [0051]    It will be noted here that in this particular embodiment, all three cup holding surfaces  32   a,    32   b,    32   c  are identical, although it will be understood that they can differ from one another in other embodiments. Further, in the illustrated embodiment, it will be seen that the configuration of the lateral walls  54   a,    54   b  can differ from one cup holding surface to another. In fact, at each cup pocket, two of the cup holding surfaces  32   b,    32   c  connect to corresponding thumb receiving areas  20  at their upper end. These cup holding surfaces  32   b,    32   c  can be referred to as internal cup holding surfaces  32   b,    32   c.  The other  32   a  of the three cup holding surfaces connects to the rim  14  of the cup holder tray  10  at its upper edge  44 . This cup holding surface  32   a  can be referred to as an outer cup holding surface  32   a.  In this embodiment, the configuration of the lateral walls  54   a,    54   b  somewhat differs between the internal cup holding surfaces  32   b,    32   c  and the outer cup holding surfaces  32   a  given the particular design of the cup holder tray  10 . 
         [0052]    One feature which contributes to the resilient yielding feature of the cup holding surfaces  32   a,    32   b,    32   c  in this particular embodiment is the presence of the lateral walls  54   a ,  54   b.  More precisely, the lateral walls  54   a,    54   b  include a flat section  60  which is identified schematically in  FIG. 3 . This flat section  60  has a free lower edge  56  which is straight, and an upper edge  58  which reaches to the horizontal flat surface interconnecting it to the cup holding surface  32   a.  Moreover, in this particular embodiment, the lower edge  56  is horizontal, i.e. parallel to the plane of the cup holder tray. In  FIG. 2 , it can be seen that the plane corresponding to the flat section  60  is inclined slightly inwardly relative to an imaginary axis  62  extending radially and horizontally from the center of the cup pocket. For illustrative purposes, this slight inward inclination is of roughly 5 degrees in this particular embodiment (angle between the projection  64  of the horizontal lower edge  56  of the flat section  60  and an imaginary horizontal axis  62  extending radially from the center of the cup pocket  12   d ). When a beverage cup is pushed into the cup pocket, against the bottom, it pushes equally against all of the three cup-holding surfaces  32   a,    32   b,    32   c.  Depending on the size of the beverage cup, the pushing by the beverage cup will have a different effect on the cup holding surface. Larger beverage cups will move the cup holding surfaces  32   a,    32   b,    32   c  more than smaller beverage cups. In all cases, the two halves  50   a,    50   b  of the cup holding surfaces, principally in the lower portion thereof, are moved away from one another, the longitudinal slot  48  (or vertical slot) broadening towards the bottom. The free corners adjacent the longitudinal slot  48  on both halves are pushed inwardly. The strongly curved portion interconnecting the cup holding surface  32   a  to the lateral walls  54   a,    54   b  has a stronger resistance than the free corners to being pushed inwardly because they are held in place by the flat section  60 , this exerts a significant portion of the holding force against the beverage cup, including at the area along the height of the cup holding surface where the flat surface is substantially normal to the beverage cup. Although the lower edge  56  of the flat surfaces  60  can be pivoted slightly outwardly upon insertion of the cup (even though they are manufactured inclined slightly inwardly), a portion of the flat surfaces  60  can remain substantially normal to the beverage cup given the fact that the upper edge of the flat surface is connected to the horizontal surface and given the fact that the free lower edge  56  of the flat surfaces  60  are laterally (outwardly, one free lower edge  56  relatively to the other free lower edge  56  associated to one of the cup holding surface  32 ) inclined around an axis corresponding to the upper edge  58 . The inclination of the flat section  60  around the lower edge is illustrated in  FIG. 3 . For illustrative purposes, in this example, the inclination  68  of the flat sections  60  around their lower edges, relative to the vertical, is of roughly between 15 and 20 degrees, preferably around 18, and the cup holding surface upper edge  44  has roughly the same width as the cup holding surface lower edge  42 . The inclination of the cup holding surface  32   a  relative to the vertical is of roughly 35 to 40 degrees, preferably around 38. 
         [0053]    For purpose of fully describing an embodiment only, some dimensions of the illustrated example are now given. Referring to  FIG. 3 , the overall height  71  of the cup holder tray is roughly 2 inches while the height  70  of the cup holder tray between the upper edge  58  and the inner bottom  34  is roughly about ½ inch. The height of the cup holding surface  72  is of roughly 1 inch, whereas the height  74  of the horizontal slot separating the lower edge of the cup holding surfaces from the bottom is of roughly ½ inch. Referring to  FIG. 2 , the diameter of an imaginary circle  76  reaching the upper end of the longitudinal slots of all cup holding surfaces is of roughly three inches. The diameter  76  is substantially identical to the diameter of imaginary circle reaching a lower edge of the outer walls  36 . Whereas the diameter of an imaginary circle  78  reaching the lower end of the longitudinal slots of all cup holding surfaces (when free from beverage cups) is of roughly 1¾ inches. The lower edge of the flat sections are of roughly ⅓ of an inch. 
         [0054]    Referring now to  FIG. 4 , there is shown another embodiment wherein the features are numbered with reference numerals in the  100  series which correspond to the reference numerals of the previous embodiment. The cup-holder tray  110  is designed with four cup pockets  112   a,    112   b,    112   c,    112   d,  the cup pockets  112   a,    112   b,    112   c,    112   d  being deeper than the cup pockets  12   a,    12   b,    12   c,    12   d.  Therefore, cups inserted in the cup pockets  112   a,    112   b ,  112   c,    112   d  are supported at a higher position. More particularly, the upper edge  158  of the tray  110  is adjacent to a higher wall position of an inserted cup, thereby increasing the stability of the inserted cup. If instability arises, the lateral wall of the cup abuts at least one of the lateral wall  154  and the upper edge  158  to prevent cup overthrown or spilling of the cup content. 
         [0055]    The height  174  of the horizontal slot  152  separating the lower edge of the cup holding surfaces  132  from the bottom  134  is maintained at approximately ½ inch and the diameter of the imaginary circle  178  reaching the lower end of the longitudinal slots  148  of all cup holding surfaces  132  (when free from beverage cups) is of roughly 1¾ inches. However, the height  172  of the cup holding surface  132  and the height  170  are increased to up to 1.7 inches and 2.2 inches respectively. 
         [0056]    Furthermore, on the opposite of the above-described embodiment, the imaginary circle  176   a  reaching the upper end of the longitudinal slots  148  of all cup holding surfaces  132  and the imaginary diameter  176   b  reaching the lower edge of the outer walls  136  are not characterized by the same diameter. More particularly, the imaginary circle  176   b  is characterized by a smaller diameter than the imaginary circle  176   a.  In an embodiment, the diameter of the imaginary circle  176   a  ranges between about 2.75 inches and 3.2 inches and the diameter of the imaginary circle  176   a  ranges between about 2.5 and 3 inches. In a non-imitative embodiment, the difference between the diameters of the imaginary circles  176   a ,  176  ranges between about 0 mm (embodiment shown in  FIGS. 1 to 3 ) to 0.4 inch. 
         [0057]    The angle of inclination of the cup holding surfaces  132   a,    132   b,    132   c  relative to a vertical orientation is of roughly between 15-40 degrees in a non-limitative embodiment. In the embodiment shown in  FIG. 4 , the angle of inclination of the cup holding surfaces  132   a ,  132   b,    132   c  ranges between 15 and 25 degrees. 
         [0058]    It will be noted that due to the intrinsic features of moulded pulp, actual dimensions typically differ from the dimensions of the mould, due to uneven shrinking and roughness of finished material. 
         [0059]    It will be understood that the embodiment description and illustration is provided for illustrative purposes only, from which alternate embodiments can significantly depart. For instance, alternate cup holder trays can have more or less cup pockets, and more than three cup holding surfaces per cup pocket. 
         [0060]    Several alternative embodiments and examples have been described and illustrated herein. The embodiments of the invention described above are intended to be exemplary only. A person of ordinary skill in the art would appreciate the features of the individual embodiments, and the possible combinations and variations of the components. A person of ordinary skill in the art would further appreciate that any of the embodiments could be provided in any combination with the other embodiments disclosed herein. It is understood that the invention may be embodied in other specific forms without departing from the spirit or central characteristics thereof. The present examples and embodiments, therefore, are to be considered in all respects as illustrative and not restrictive, and the invention is not to be limited to the details given herein. Accordingly, while the specific embodiments have been illustrated and described, numerous modifications come to mind without significantly departing from the spirit of the invention. The scope is indicated by the appended claims.