Abstract:
A financial customer support system provides an integrated gateway to a service operator fielding financial service calls via a call center or other facility. Service attendants taking calls via an automatic call distributor or other channels have access to a workstation communicating with the transaction server, which in turn has access to multiple information sources for mutual fund families, tax and other information. Because the attendants at the call center or other service site need not resort to printed information or need to correlate information from multiple sources, responsiveness is increased and quality of information is improved. Different levels or hierarchies may be clicked through or accessed according to particular client requests.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS  
       [0001]    This application is a continuation-in-part of copending U.S. patent application Ser. No. 09/705,812 filed Nov. 6, 2000, the disclosure of which is incorporated herein by reference. 
     
    
     
       FIELD OF THE INVENTION  
         [0002]    The present invention relates generally to on-line systems for providing information to users. More particularly, the present invention relates to a comprehensive interactive system and method for providing information to financial service operators in response to received customer service inquiries.  
         BACKGROUND OF THE INVENTION  
         [0003]    In recent years, the size and liquidity of the financial and capital markets has increased in response to governmental deregulation and other contributing factors. Consequently, services traditionally performed by disparate organizations such as mutual fund services, conventional brokerage services, retirement accounts, etc. are now commonly being offered and managed by a single organization. Further, the parallel development of the Internet and other forms of electronic communication have substantially increased the speed in which organizations must provide customer service and information requests. Because of these increasing demands, the support infrastructure of such organizations has struggled to provide prompt and accurate customer service information.  
           [0004]    For example, a conventional financial services customer support system typically includes a toll-free telephone number which customers or potential customers may call to obtain specific or general information about their account or potential account. In response to a call, a customer service representative (CSR) would attempt to retrieve the requested information in real-time while the user waits on the line. The information with which the CSR has access to typically includes a combination of computer-based information as well as hard-copy information. Unfortunately, as the number of services offered by an organization increases, the ability for a CSR to accurately and quickly obtain the relevant information decreases, leading to increased call hold times and degraded customer service metrics and satisfaction. Because of the lack of a comprehensive and easily navigable source for all relevant information, the CSR must marry a myriad of information sources on-the-fly in providing accurate information to the caller.  
           [0005]    Taking just the specific single case of mutual fund services, accessing and relating any one of the multiple categories of information which a customer or potential customer may inquire about is particularly difficult, let alone in real-time. Mutual funds information alone typically includes a vast spectrum of information, such as the investment fund type; its class, its yield, return, dividend, and cost information; a breakdown of the constituent equities making up the fund and their respective percentages; the particular fund&#39;s redemption policies; state and federal tax information; etc. Further, any given financial services organization may offer thousands of different mutual funds. This renders the task presented to CSR&#39;s in conventional systems increasingly difficult.  
           [0006]    Therefore, there exists a need in the art of financial services information systems for a comprehensive method and system for providing financial service information to CSR&#39;s in substantially real-time.  
         SUMMARY OF THE INVENTION  
         [0007]    The present invention overcomes the problems noted above, and provides additional advantages, by providing a comprehensive interactive system and method for providing automated database assistance to financial service operators, in which a transaction server containing an interface to multiple sources of information supports a customer service representative staffing a call center or other operation. Because a variety of information sources are collected and gated via one access resource, it is no longer necessary for service operators to search for the location of data that a customer may request. Furthermore, since interfaces may be provided to multiple data sources, a range of queries may be carried out against that financial and other information to satisfy customer requests. Call latency is reduced, efficiency is increased, and the quality and responsiveness of information available to customers is improved. 
       
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS  
       [0008]    The present invention can be understood more completely by reading the following Detailed Description of exemplary embodiments, in conjunction with the accompanying drawings, in which:  
         [0009]    [0009]FIG. 1 is a block diagram of a computer network suitable for implementing a method and system according to the present invention;  
         [0010]    [0010]FIG. 2 is a flow chart describing one embodiment of a method for determining and presenting a learning curriculum over the network of FIG. 1;  
         [0011]    [0011]FIG. 3 is a flow chart describing one embodiment of a method for registering with the education system;  
         [0012]    [0012]FIG. 4 is a flow chart describing one embodiment of a method for generating a specialized learning plan; and  
         [0013]    [0013]FIG. 5 is a flow chart describing one embodiment of a method for selecting content categories for users. 
     
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS  
       [0014]    A system architecture  100  in accordance with one embodiment of the present invention is generally illustrated in FIG. 1. One or more existing or potential customers  102  are connected over a communications link  104  to an information center  106 . The communications link may be a telecommunications link such as a conventional or wireless telephone system or may also include a computer network such as the Internet. The information center  106  may include a call center operation including an automatic call distributor (ACD) which receives incoming customer communications over the communications link  104  for distribution to one or more customer service representative (CRS) workstations  108  over a communication link  110 .  
         [0015]    In one embodiment, the CSR workstations  108  each execute a client browser application that supports the HTTP protocol, and is connected typically through a network service provider to a suitable computer network  112  such as a local area network (LAN).  
         [0016]    CSR workstation  108  may include, for instance, a personal computer running the Microsoft Windows™ 95, 98, Millenium™, NT™, 2000, or XP™, Windows™CE™, PalmOS™, Unix, Linux, Solaris™, OS/2™, BeOS™, MacOS™ or other operating system or platform. CSR workstation  108  may also include a microprocessor such as an Intel x86-based device, a Motorola 68K or PowerPC™ device, a MIPS, Hewlett-Packard Precision™, or Digital Equipment Corp. Alpha™ RISC processor, a microcontroller or other general or special purpose device operating under programmed control. Furthermore, client computer system  102  may include electronic memory such as RAM (random access memory) or EPROM (electronically programmable read only memory), storage devices such as a hard drive, CDROM or rewritable CDROM or other magnetic, optical or other media, and other associated components connected over an electronic bus, as will be appreciated by persons skilled in the art. CSR workstation  108  may also include a network-enabled appliance such as a WebTV™ unit, radio-enabled Palm™ Pilot or similar unit, a set-top box, a networkable game-playing console such as Sony Playstation™, Sega Dreamcast™, Microsoft X-Box™, or Nintendo Gamecube™, a browser-equipped cellular telephone, or other TCP/IP client or other device.  
         [0017]    In addition to a LAN, suitable computer networks may also include or interface with any one or more of, for instance, the Internet, an local intranet, a PAN (Personal Area Network), a WAN (Wide Area Network), a MAN (Metropolitan Area Network), a storage area network (SAN), a virtual private network (VPN), a frame relay connection, an Advanced Intelligent Network (AIN) connection, a synchronous optical network (SONET) connection, a digital T1, T3, E1 or E3 line, Digital Data Service (DDS) connection, DSL (Digital Subscriber Line) connection, an Ethernet connection, an ISDN (Integrated Services Digital Network) line, a dial-up port such as a V.90, V.34 or V.34 bis analog modem connection, a cable modem, an ATM (Asynchronous Transfer Mode) connection, or an FDDI (Fiber Distributed Data Interface) or CDDI (Copper Distributed Data Interface) connection. Furthermore, computer network  112  may also include links to any of a variety of wireless networks, including WAP (Wireless Application Protocol), GPRS (General Packet Radio Service), GSM (Global System for Mobile Communication), CDMA (Code Division Multiple Access) or TDMA (Time Division Multiple Access), cellular phone networks, GPS (Global Positioning System), CDPD (cellular digital packet data), RIM (Research in Motion, Limited) duplex paging network, Bluetooth radio, or an IEEE 802.11-based radio frequency network. Computer network  112  may yet further include or interface with any one or more of an RS-232 serial connection, an IEEE-1394 (Firewire) connection, a Fibre Channel connection, an IrDA (infrared) port, a SCSI (Small Computer Systems Interface) connection, a USB (Universal Serial Bus) connection or other wired or wireless, digital or analog interface or connection.  
         [0018]    A transaction server system  114  is also coupled typically through an network service provider to the network  112 . The transaction server system  114  may be or include, for instance, a workstation running the Microsoft Windows™ NT™, Windows™ 2000, Unix, Linux, Xenix, IBM AIX™, Hewlett-Packard UX™, Novell Netware™, Sun Microsystems Solaris™, OS/2™, BeOS™, Mach, Apache, OpenStep™ or other operating system or platform. The transaction server system  114 , executes at least one web server application conventionally known as a HTTPd server. In addition, the server computer system  114  preferably provides communication with a plurality of storage devices including at least one, and preferably many, information sources  116  for storing, generating, and communicating many types of information such as equity information, debt instrument information, tax information, etc. Information sources  116  may include, for example, the commercial Lipper™, Bisys™, MorningStar™, Performance Group™, Research Group™, or other database, on-line or other sources of financial or other information.  
         [0019]    In addition to information sources  116 , the transaction server system  114  preferably also includes or communicates with at least one local storage system  118 , for storing at least one, though typically many, web pages as well as intermediate search results, user information, etc. Also, transaction server system  114  may include several individual server computers positioned at various locations on the network  112 .  
         [0020]    In operation, the CSR workstation  108  requests a web page by issuing a URL request through the network  112  to the transaction server system  114 . A URL consistent with the present invention may be a simple URL of the form: 
         &lt;protocol_identifier&gt;://&lt;server_path&gt;/&lt;web_page_path&gt; 
         [0021]    A “protocol_identifier” of “http” specifies the conventional hyper-text transfer protocol. A URL request for a secure network communication session typically utilizes the secure protocol identifier “https,” assuming that the client browser and web server each support and implement the secure sockets layer (SSL). The “server_path” is typically of the form “prefix.domain,” where the prefix is typically “www” to designate a web server and the “domain” is the standard Internet sub-domain.top-level-domain of the transaction server system  114 . The optional “web_page_path” is provided to specifically identify a particular hyper-text page maintained by the web server.  
         [0022]    In response to a received URL identifying an existing web page, the transaction server system  114  returns the web page, subject to the HTTP protocol, to the CSR workstation  108 . This web page typically incorporates both textural and graphical information including embedded hyper-text links, commonly referred to as hyperlinks, that permit the CSR to readily select a next URL for issuance to the network  112 .  
         [0023]    The URL issued from the CSR workstation  108  may also be of a complex form that identifies a common gateway interface (CGI) program on the transaction server system  114 . Such a HTML hyperlink reference is typically of the form: 
         &lt;form action=“http://www.vendor.com/cgi-bin/logon.cgi” method=post&gt; 
         [0024]    A hyper-text link of this form directs the execution of the logon.cgi program or script on an HTTP server in response to a client-side selection of the hyperlink. A logon form supported by a logon CGI program is typically used to obtain a CSR login name and password to initiate an authenticated session between the browser application and the web server for purposes of supporting, for example, a secure communications session.  
         [0025]    Referring now to FIG. 2, there is illustrated an organizational chart describing one preferred embodiment of a system  200  for providing automated assistance to financial service CSR&#39;s over a computer network. The system of the present invention revolves around the exchange and availability of information over a computer network and can be implemented by a software program resident on one or more network servers associated with the supplier and hosting a plurality of web pages. The starting point for the system  200  is an information system home page  202 . The information system home page  202  is hosted by a network server which provides the platform and initial user interface upon which the system  200  is based. As described above, remote users of the system  200  navigate to the information system home page  202  from remote devices operatively connected to the network by launching their individual client browser applications (e.g., Microsoft Internet Explorer™ and Netscape Navigator®) and typing in the URL associated with the home page  202 .  
         [0026]    In a preferred embodiment of the present system, users must first authenticate themselves with the network server prior to reaching the information system home page  202 . As is known in the art, authentication may take many forms including submission of a unique username/password combination suitable for identifying the user to the server. Additionally, network “cookies” may be used to store authentication information on the user&#39;s individual client computer system. In a manner known in the art, upon submission of the information system home page URL into the client browser application, the network server reads the client&#39;s “cookie” and obtains the necessary authentication information. Although several methods have been disclosed, it should be understood that any suitable method for authenticating a user to a network server may be used with the present invention.  
         [0027]    In one embodiment of an information system home page  202 , selective initial content, generally referred to by the numeral  204 , is displayed directly on the home page for the user to review without requiring user selection of a particular content category or fund information. This initial content is preferably of the general type and may include software functionality news, general fund news, financial news, as well as brief information concerning the current state of the various global financial markets. Additionally, each element of general information may also include a hyperlink, whereupon selection thereof by the user will result in the display of more detailed content relating to the selected general information element.  
         [0028]    In addition to the general initial content  204 , the information system home page  202  also provides a fund search option for receiving a CSR&#39;s request for information concerning a specific fund. In one embodiment, the fund search option includes a text entry box into which the user enters keyword(s) associated with a particular. In one embodiment, users may search for funds using a variety of identification elements such as name, CUSIP number, ticker symbol, and TA#. Alternatively, the option may include a drop-down menu including a listing of all funds available for review. Upon receiving a submission from the user for a particular fund, the system displays a ‘Fund Information’ page  206  corresponding to the user&#39;s selection. As will be set forth in additional detail below in FIG. 3, one embodiment of the ‘Fund Information’ page  206  includes a plurality of easily navigable and detailed information regarding the selected fund. In this manner, the CSR is able to quickly locate and retrieve any kind of fund information and disseminate the information to the waiting customer.  
         [0029]    The information system home page  202  also preferably includes a plurality of hyperlinks for directing the user to additional discrete content areas of the system. In particular, a link is preferably provided which directs users to an ‘Other Topics’ page  208  including information relating to general product information, broker/dealer information, historical tables and other information. Another link on home page  202  directs users to a ‘Phone List’ page  210  wherein contact information for a variety of financial service personnel are listed in a searchable and sortable manner. Preferably, personnel contact information includes: employee information, work address information, and home address information. In particular, the employee information includes information regarding each salesperson&#39;s: territory; wholesaler type; internal wholesaler; 800 extension; and internal extension.  
         [0030]    Home page  202  also includes a link for directing users to a ‘Glossary’ page  212  including definitions and descriptions for a plurality of financial terms and acronyms. Similarly, a link is provided for directing users to an ‘External Links’ page  214  which includes a listing of external hyperlinks directing users to relevant information useable in meeting the needs of customers. In addition to the above links, a link is provided on home page  202  for directing users to a ‘Reports’ page  216  wherein users may generate and display a plurality of reports designed to assist the CSR in reviewing the various elements of fund information. In a preferred embodiment, the ‘Reports’ page  216  enables users to generate both html-based reports viewable in the client browser application as well reports based upon other document types viewable in external or otherwise integrated software applications, such as Excel spreadsheet software by Microsoft Corporation. The features and capabilities of the ‘Reports’ page  216  will be set forth in additional detail below with respect to FIG. 4.  
         [0031]    In order to facilitate modifications and other administration of the various components of the financial services information system, a link on home page  202  is provided for directing users to an ‘Administration’ page  218 . Preferably, access to the ‘Administration’ page  218  is restricted to authorized system administrators. By using a logon script or other suitable means, the system prevents unauthorized users from modifying the content or organization of the various system elements. As will be set forth in addition detail below in FIG. 5, one embodiment of the ‘Administration’ page  218  includes several administrator-selectable options which permit modification of the site content.  
         [0032]    In one embodiment of the present system, the information described above in relation to the information system home page  202  is provided in a frame interface which, as is well known in the art, operates to form a consistent border around changing content portions of the page. In this manner, options available from home page  202  are also available to the user at any time during the navigation of the system. By providing certain core options in a frame, users are not required to navigate back to the system home page to make one of these selections. Since not all client browsers support the use of frames in presenting web pages, this presentation manner may be optional.  
         [0033]    Referring now to FIG. 3, there is shown an organizational map of one embodiment of the ‘Fund Information’ page  206  described briefly above. As mentioned previously, the ‘Fund Information’ page  206  is designed to provide users with access to a wealth of detailed information about the selected fund. Accordingly, several forms of information available about the selected fund are preferably displayed on linked pages selectable from the ‘Fund Information’ page  206 . These linked pages will be defined in further detail below. Further, in an effort to assist users in utilizing the available information, various term definitions will be provided in association with page content. One manner of displaying the definition information is by using ‘mouse-over’ technology, wherein upon by hovering the pointer icon over a particular term, a definition for the term appears in a small pop-up window adjacent or in close proximity to the pointer icon. Methods for providing this effect are known in the art and are outside the scope of the present invention.  
         [0034]    Relating to the ‘Fund Information’ page itself, the information presented on the page is preferably broken down into a plurality of information sections designed to enable users to easily locate the information for which they are seeking. Such sections may include: general fund information  300 ; header information  302 ; a news icon link  303 ; ‘Quick Stats’  304 ; dividends and capital gains  306 ; fund performance  308 ; a performance graph  310 ; portfolio breakdown  312 ; portfolio statistics  314 ; sales charges and commissions  316 ; and minimum investments  318 . Each of these information sections includes particular content elements related to the associated section. Because funds may include several types of investments including equity investments, bond investments, and money market investments, information provided for one fund may not be relevant for another. Accordingly, based upon the type of fund being displayed, some of the content elements described below may be omitted. Following each content element, a listing of the applicable fund types for which the content is displayed will be set forth in parentheses.  
         [0035]    Referring now to the general fund information section  300 , the following information is preferably included: the name of the fund (all types), the class of the fund (all types), the objective of the fund (all types), links to fund and economic commentary (all types); and the name of the manager associated with the fund (all types). Since many funds include multiple classes, the information presented on the ‘Fund Information’ page  206  and underlying pages is directly related to the particular class selected. Therefore, selection of an appropriate class must be made upon initial presentation of the ‘Fund Information’ page. In a preferred embodiment, each class listed in the general fund information section  300  comprises a hyperlink to a ‘Fund Information’ page having the associated content. By default, the initial class is displayed upon initial presentation of the page. Of course, it should be understood that fund class selection may be made in any suitable manner including prior to display of the ‘Fund Information’ page  206  or during fund selection.  
         [0036]    Next, the header information section  302 , preferably includes the following information: the fund&#39;s ticker symbol (all types); its CUSIP (Committee on Uniform Security Identification Procedure) number (all types); its transfer agent (TA) number (all types); and the fund&#39;s date of inception (all types). In the ‘Quick Stats’ section  304 , displayed information includes, the fund&#39;s: net asset value (NAV) (all types); maximum offer price (all types); daily dividend factor (daily accrual); 52 week high/low (bond/equity funds); year-to-date percentage return (with and without sales charge) (all types); MorningStar rating (bond/equity funds); Lipper Ranking (bond/equity funds); IBC rating (money market funds); NAIC rating (money market funds); Moody Rating (money market funds); Standard &amp; Poor&#39;s rating (money market funds); 30 day distribution yield (all types); 30 day SEC (with date) (bond/money market funds); 1 day distribution rate (money market/manual funds); 7 day distribution rate (money market funds); 7 day compounded distribution yield (money market/manual funds); One Group trading deadline (money market funds); SEI trading deadline; net asset fund &amp; class (all types); benchmark name (all types); MorningStar Style rating (bond/equity funds); average maturity (money market/bond funds); average duration (bond funds); and average quality (bond funds). Additionally, for tax free bond funds, a link is provided to a tax equivalent yield, illustrating the equivalent yield required of a taxable investment to compare to the tax-free investment.  
         [0037]    The news icon link  303  operates to dynamically indicate when fund news is available for user review. In one embodiment, the icon is designed to flash when news is available. When a user clicks upon the icon, the system displays a news page detailing the particular fund news.  
         [0038]    Turning now to the dividends and capital gains section  306 , information is preferably displayed for the most recent three dividend/capital gains payments, if available. Additionally, a link is provided to a dividends and capital gains history page, where users may view older data. For dividends, the following information is preferably provided for each of the last three distributions: record date; ex-date (the date on which the price drops by the amount of the dividend or capital gain (see below)); payable date; amount paid; frequency and type of dividend. For capital gains, the following information is also provided for each of the last three transactions: record date; ex-date; payable date; amount of short-term gain; amount of long-term gain; and total gain.  
         [0039]    For the fund performance section  308 , performance information is displayed for load funds, no load funds, and the benchmark against which the fund is measured. Further, this information is divided into three categories: total returns; average annualized returns; and cumulative returns. For total returns, 1 month, 3 month, and year-to-date returns are provided. For average annualized returns, inception, 1 year, 3 year, 5 year, and 10 year returns are provided (no inception for benchmark). For cumulative returns, inception, 1 year, 3 year, 5 year, and 10 year returns are provided (no inception for benchmark).  
         [0040]    Turning to the performance graph section  310 , a graph is displayed representing the growth of a sample $10,000 investment for the load/no load/benchmark fund over various periods including year-to-date, 1 year, 3 year, 5 year, and 10 year. For the portfolio breakdown section  312 , the following information will be displayed for the selected fund: the fund&#39;s top 10 holdings (bond/equity/money market funds); portfolio allocation (bond/equity/money market funds); quality breakdown (bond funds); maturity breakdown (bond funds); industry breakdown(equity funds); and sector breakdown (bond funds). For the portfolio statistics section  314 , displayed information includes: number of holdings (bond/equity/money market funds); expense ratio (bond/equity/money market funds); turnover ratio (bond/equity funds); beta (equity funds) (a volatility comparison of the fund to its benchmarks); average PE ratio (equity funds); standard deviation (equity funds); average weighted market cap (bond/equity/money market funds); alpha (equity funds) (the statistic determines how much of the return was due to the market and how much was due to the portfolio management); R-squared (equity funds); Sharp ratio (equity funds); tax efficiency ratio (bond/equity/money market funds); average quality (bond/money market funds); average weighted maturity (bond/money market funds); average duration (bond funds).  
         [0041]    In section  316 , information is displayed regarding the cost of various sales charges and commissions. This information preferably includes for all fund types: sales charge; distribution rate; offer price; CDSC (contingent deferral sales charge); Million+Dollar explanation text (this is a commission type); commission amount; 12b-1 trailer amount (an ongoing commission paid to brokers for retaining assets with funds); 12b-1 trailer frequency (how often the commission is paid); and 12b-1 trailer start date. For the minimum investments section  318 , information is displayed including the minimum initial and subsequent investments for a regular IRA.  
         [0042]    As mentioned briefly above, several content elements associated with the ‘Fund Information’ page  206  are displayed through user-selection of hyperlinks included on the page. Selection of these links results in the display of distinct content pages including related fund information. In particular, one such link results in the display of a ‘Fund Performance History’ page. This page preferably includes fields which enable the user to select a start date and an end date for the desired historical review. In one embodiment, the start and end date are selected through the use of a button-driven interface, wherein users simply select from a plurality of month and year buttons to select the start and end date for the historical review.  
         [0043]    An option is also preferably provided for enabling the user to select how the historical data should be grouped (e.g., daily, monthly, quarterly, or yearly). Once the user has supplied this information, the system may display historical information for the selected period including: NAV; 30 day SEC yield (this is a yield mandated by the SEC to be calculated for all bond and money market funds); dividend; short term capital gain; long term capital gain; total capital gains; distribution rate; 1 month percentage total return; 3 month percentage total return; year-to-date percentage total return; annualized percentage total return, since inception and 1, 2, 3, 4, 5 and 10 year (with and without sales charge); and cumulative percentage total return, since inception and 3, 5 and 10 year (with and without sales charge).  
         [0044]    Another link preferably provided on page  206  results in the display of a ‘Historical Name Changes’ page. Since funds may go through periodic mergers, and name changes in their history, this page lists the various names under which the fund had previously been called as well as the dates during which such names were used. ‘Fund Information’ page  206  also links to a ‘Ratings View’ page which includes a detailed listing of the current ratings and rankings for the fund. In one embodiment, rankings for all classes of the particular fund are commonly displayed. A link is also provided to a page relating to the MorningStar Style box displayed on the ‘Fund Information’ page  206 . This Style box information page includes a more detailed description of the fund&#39;s style category.  
         [0045]    Referring now to FIG. 4, there is shown a flow chart describing one embodiment of a method for generating and displaying fund reports in accordance with the present invention. As set forth briefly above, by navigating to the ‘Reports’ page  216 , users are able to generate and display various reports for a selected fund. In step  400 , the system receives a request to view the ‘Reports’ page  216 . In response, the system, in step  402 , displays the ‘Reports’ page to the user including a plurality of interactive fields wherein the user may select the type and content of report they wish to create. In step  404 , the system receives an indication from the user as to the type of report they want to generate. In step  406 , the system determines what report type the user has requested. If the requested report type is an exportable spreadsheet report, the system, in step  408 , requests a date range for the report as well as an identification of the particular fund and class for report generation. In step  410 , the system receives this information from the user, and in step  412 , formats the requested fund data into a spreadsheet format for exportation into a spreadsheet application such as Excel by Microsoft Corp. In step  414 , the system opens a local copy of the spreadsheet application and, in step  416 , loads the fund report onto the application.  
         [0046]    If it is determined in step  406  that the user has selected a one-fund fact sheet in html form, the system, in step  418 , requests an identification of a particular fund and class. In step  420 , the system receives the fund and class identification from the user, and in step  422 , generates an html report including fact information for the selected fund. The report is then displayed to the user in the browser interface in step  424 . If it is determined in step  406  that the user has selected a multi-fund fact sheet in html form, the system, in step  426 , requests an identification of the various funds for incorporation into the report. In step  428 , the system receives the fund and class identifications from the user, and in step  430 , generates an html report including fact information for the selected funds. The report is then displayed to the user in the browser interface in step  432 . Of course, once a fund has been generated in any of steps  416 ,  424  and  432 , the user may print the report out to a local or network printer, or save the report for later review.  
         [0047]    Referring now to FIG. 5, there is shown an organizational map of one embodiment of an administration system in accordance with the present invention. As described briefly above, the financial information system home page  202  includes a link to an ‘Administration’ page  218  wherein authorized administrators may modify the content and organization of the various system content elements. As shown in FIG. 5, one embodiment of the ‘Administration’ page  218  includes a plurality of links for directing administrators to various distinct content administration pages or, alternatively, sub-frames within an overall administration outer frame.  
         [0048]    In particular, pages provided include a ‘Phone List Maintenance’ page  500 , a ‘Definition Maintenance’ page  502 , a ‘Fund Maintenance’ page  504 , a ‘Fund Class Maintenance’ page  506 , a ‘News Maintenance’ page  508 , a ‘Links Maintenance’ page  510 , an ‘Other Topics’ page  512 , a ‘Sales Charge Maintenance’ page  514 , a ‘State/Fed Tax Maintenance’ page  516 ; a ‘Benchmark Change’ page  518 ; a ‘Fund Name Changes/Merger Maintenance’ page  520 ; a ‘User Maintenance’ page  522 ; a ‘Password Maintenance’ page  524 ; a ‘Capital Gains Maintenance’ page  526 , and a ‘Manual Fund Maintenance’ page  528 . Each of these discrete pages or frames enable administrators to change content elements associated with the page. In one preferred embodiment, each individual administration page further includes a hit counter designed to track the number of times the page was accessed.  
         [0049]    In particular, the ‘Phone List Maintenance’ page  500  preferably includes interactive fields whereby the administrator may enter the individual&#39;s name whose contact information they wish to change. Upon receiving a employee name, the system displays a contact information screen  530  listing the various pieces of stored contact information. The administrator may then modify or delete any incorrect information and save the new information for subsequent retrieval by system users. The ‘Definition Maintenance’ page  502  provides administrators with a listing of all terms having roll-over pop up definitions as mentioned above. The administrator may then modify or delete any desired definitions or add new definitions.  
         [0050]    The ‘Fund Maintenance’ page  504  provide administrators with the ability to modify several pieces of fund-specific information as shown on the ‘Fund Information’ page  206 . Initially, the ‘Fund Maintenance’ page  504  includes several interactive fields wherein the administrator identifies the particular fund they would like to modify or chooses to create a new fund record. Upon receipt of the fund identification information, the system retrieves the modifiable fund data and displays it in editable form in a fund information dialog box  532 . The administrator may then modify any desired information in dialog box  520  and save the changes for subsequent retrieval by system users.  
         [0051]    In particular, in one embodiment, administrators may modify the following information from within dialog box  532 : the fund name; the fund short name; the fund type; Bisys fund number (related to automatic updates of fund information); the Lipper fund name; the Bisys fund name; the MorningStar fund name; the tax exempt state; the dividend frequency; the dividend type; the minimum initial and subsequent investments; the minimum and subsequent IRA investments; the fund management group name; the fund commentary link; the fund objective text; the fund inception date; the One Group trading deadline; the SEI trading deadline; the Moody&#39;s ranking; the S&amp;P ranking; and the NAIC ranking. Of course, any additional information which may be necessary to displaying or retrieving financial information may also be modified in this manner.  
         [0052]    The ‘Fund Class Maintenance’ page  506  enables administrators to modify the class of a particular fund. As with the ‘Fund Information’ page  206 , above, an initial page  506  includes several interactive fields wherein the administrator identifies the particular fund they would like to modify. Upon receipt of the fund identification information, the system retrieves the modifiable class information and displays it in editable form in a fund class information dialog box  534 . The administrator may then modify the class and save it for subsequent retrieval and display.  
         [0053]    The ‘News Maintenance’ page  508  provides administrators with the ability to edit/add/remove fund news for a particular fund. Initially, the ‘News Maintenance’ page  508  will request and receive fund identification information from the user in a manner similar to those described above. Alternatively, the administrator may choose to edit/add/remove news from the information system home page  202 . Once a selection has been made, the system displays a news dialog box  536  in which the administrator can make the desired news changes. Upon saving the changes for a particular fund, the news icon link  303  will flash upon subsequent user visitations.  
         [0054]    Turning now to the ‘Links Maintenance’ page  510 , the ‘Sales Charge Maintenance’ page  514 , the ‘State/Fed Tax Maintenance’ page  516 ; the ‘Benchmark Change’ page  518 ; the ‘Fund Name Changes/Merger Maintenance’ page  520 , the ‘Capital Gains Maintenance’ page  526 , and the a ‘Manual Fund Maintenance’ page  528 , each of these pages enable administrators to edit/add/remove information related to the associated page from the system in a manner similar to those described above.  
         [0055]    The ‘User Maintenance’ page  522  and the ‘Password Maintenance’ page  524  enable administrators to administer the accounts of the various system users. On these pages, new users can be added, departed users may be removed, and passwords may be changed or made available to their respective users.  
         [0056]    By providing a system and method for facilitating the dissemination and administration of relevant financial services information, customer service is substantially increased. In particular, the easily navigable interface and manner of quickly retrieving requested information further increased the ability of CSR&#39;s to provide customers with prompt and accurate information.  
         [0057]    While the foregoing description includes many details and specificities, it is to be understood that these have been included for purposes of explanation only, and are not to be interpreted as limitations of the present invention. Many modifications to the embodiments described above can be made without departing from the spirit and scope of the invention, as is intended to be encompassed by the following claims and their legal equivalents.