Abstract:
An apparatus includes a storage medium for storing downloaded encoded media content, and a decoder for decoding the stored encoded media content for a choice of one of a viewing rental of the decoded media content and recording the decoded media content to a recordable media.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application claims priority of U.S. Provisional Patent Application Ser. No. 60/836,410, entitled ELECTRONIC DVD RENTAL (WITH OPTION TO BUY AND BURN TO RECORDABLE DVD) VIRTUAL DVD ON DEMAND (VDoD), which was filed 8 Aug. 2006, and also claims priority of PCT Application PCT/US2006/021457, entitled IN-STORE/IN-HOME DVD REPLICATION, filed 1 Jun. 2006, which in turn claims priority of PCT Application PCT/US2006/013732, entitled DVD REPLICATION SYSTEM AND METHOD, filed 12 Apr. 2006, which in. turn claims priority of U.S. Provisional Patent Application Ser. No. 60/725614, entitled IN-STORE/IN-HOME DVD REPLICATION (a.k.a DOWNLOADABLE DVD), filed 11 Oct. 2005, which are incorporated by reference herein in their entirety. 
     
    
     FIELD OF THE INVENTION 
       [0002]    The present invention generally relates to downloading of media content and more particularly to download, rental and playback of media content with full digital versatile disc DVD functionality. 
       BACKGROUND OF THE INVENTION 
       [0003]    Known downloading and burning of a digital versatile disc DVD does not teach electronic rental of DVD content. Previous teachings of burning downloaded content do not contemplate pre-encoding the data prior to downloading the content. Therefore these downloaded files cannot be played back directly by emulation from a hard disc. Other known approaches to burning downloaded content perform some or all of the following functions prior to having the downloaded data in a form such that standard DVD circuitry could decode and playback or record the DVD content: transcoding, authoring, file manipulation, CSS encryption and DVD formatting (error detection/correction coding, scrambling and eight-to-sixteen modulation). The prior art does not teach performing the encoding and encryption processes in advance, either partially or fully and prior to downloading, such that the DVD content can be directly played back or recorded to recordable media. Eliminating conversion processes or encoding processes required by the user&#39;s set-top box hardware or software can achieve cost savings for the for the set-top box manufacturer and time saved for the consumer. Additionally, downloaded content must be capable of CSS copy protection, just as a standard replicated DVD is CSS copy protected in a CSS licensed facility. 
         [0004]    Accordingly, there is a need for electronic download, rental and playback of entertainment content in a manner normally only experienced by direct playback content from an optical disc such as a digital versatile disc DVD. There should be random access of the electronic version of the data contained, on a DVD from the HDD that would allow full DVD functionality, including all the added value content and interactive features available on a DVD. DVD rental should be capable of being performed directly, from the home without having to visit a retail establishment. An improved option for electronic rental of DVD content compared to existing solutions or solutions becoming available in the marketplace is needed. 
       SUMMARY OF THE INVENTION 
       [0005]    A method includes storing downloaded encoded media content and decoding the stored encoded media content for one of a viewing rental of the decoded media content and recording the encoded media content to a recordable media. 
         [0006]    An apparatus includes a storage medium for storing downloaded encoded media content, and a decoder for decoding the stored encoded media content for a one of a viewing rental of the decoded media content and recording the encoded media content to a recordable media. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS  
         [0007]    The advantages, nature, and various additional features of the invention will appear more fully upon consideration of the illustrative embodiments now to be described in detail in connection with accompanying drawings wherein: 
           [0008]      FIG. 1  is a schematic diagram of an exemplary electronic DVD rental model in accordance with the present invention; and 
           [0009]      FIG. 2  is block diagram of virtual video on demand VDoD in accordance with the present invention. 
       
    
    
       [0010]    It should be understood that the drawings are for purposes of illustrating the concepts of the invention and are not necessarily the only possible configuration for illustrating the invention. 
       DETAILED DESCRIPTION OF THE INVENTION  
       [0011]    Referring now in specific detail to the drawings in which, like reference, numerals identify similar or identical elements throughout the several views. The schematic diagram  10  of  FIG. 1  is an exemplary embodiment of electronic DVD rental in accordance with the invention. The diagram  20  of  FIG. 2  is block diagram of virtual video on demand VDoD in accordance with the invention. It should be further understood that the elements shown in the Figures can be implemented in various forms of hardware, software or combinations thereof. Preferably, these elements are implemented in a combination of hardware and software on one or more appropriately programmed general-purpose devices, which may include a processor, memory and input/output interfaces. 
         [0012]    The invention is directed to facilitating a consumer to rent and playback  15 , 49  an electronic version of a DVD by downloading to a local hard disc drive (HDD)  13 , 19  a pre-encoded DVD disc image through cable  12 , satellite  11 , 17 , 18 , Internet or other electronic connection  9  for subsequent direct playback from local HDD by use of standard DVD decoding circuitry  26 . For example, the playback of a DVD video disc is emulated by decoding downloaded, encoded DVD data stored on a local HDD instead of decoding the encoded data on an actual DVD disc. The technology can be termed Virtual DVD on Demand (VDoD) or electronic DVD rental. The downloaded VDoD file is an identical bit-for-bit representation of what would be stored on a standard replicated DVD-Video disc. According, to a variable pricing structure, the consumer can chose from variable rental plans and can have the option, at any time, to Buy and Burn the content  15  to a recordable disc such as a recordable DVD  14 . A rental fee can be fully or partially applied toward the purchase of the right to burn a copy of the DVD. 
         [0013]    The consumer experience is identical to that produced by playing a standard DVD-Video disc. The consumer would have access to the full interactivity, menus, extras, value added content, languages, subtitles and other options as experienced by playback of a standard replicated DVD-Video Disc played back in a standard DVD player. The look, feel and responsiveness can be identical to that experienced by playback of a standard replicated DVD-Video Disc. Single layer or dual layer content can be emulated for playback. This invention has application toward other types of optical discs such as, but not limited to HD DVD and Blu-ray. 
         [0014]    DVD content can be stored onto or “pushed” to a consumer&#39;s hard disc, drive  13  located in a cable set-top box  19 , satellite set-top box  19  or PC for offer to rent or buy and burn to DVD  15 , in which case the consumer would have instant access to the electronic version of the DVD. Conversely, content can be downloaded or “pulled” by the consumer through an interactive ordering process  23 , 23 ′ for delivery through applicable electronic connection  9 , 11 , 12 , 17 , 18 . Once the electronic version of the DVD is transferred to local hard disc drive storage  13 , the content can be viewed  16  directly from hard disc or can be burned to a local DVD recorder  19 , 49 . 
         [0015]    Standard authoring and compression  2  techniques are used to prepare DVD master files. The DVD master files are optionally encrypted  5  according to the Content Scrambling System or CSS standard for DVD-Video. Other anti-copy and anti-rip protection can be added in the authoring process. 
         [0016]      FIGS. 1 and 2  detail how content is delivered as a fully or partially DVD encoded file that may contain content that has been copy protected by the DVD-Video format standard called Content Scrambling System (CSS)  5  and/or any other ancillary anti-copy or anti-rip technology. The virtual video on demand VDoD digital versatile disc DVD file is an identical bit-for-bit representation of what would be stored on a standard replicated DVD-Video disc. The DVD file is received into the set-top box  19  or PC and stored to an integral hard disc drive  13 . For rental of the DVD, the encoded DVD data is streamed to standard DVD decoding circuitry for subsequent output and playback of the video and audio information. For purchase of the DVD, the encoded DVD data is streamed to a specialized DVD recorder  49  that can stream the fully encoded DVD content directly to recordable DVD media  14 . The consumer may choose to Buy and Burn the content to recordable DVD media after previous viewing through rental (“Try It→Buy It”)  15 . 
         [0017]    Following is a description an implementation of the invention using CSS encryption  5  and partial encoding. This embodiment of the invention provides preprocessed CSS copy protection encryption  21  for the DVD content and the partial encoding resulting in a smaller sized package for download delivery to the consumer. 
         [0018]    The content owner prepares audio, video, navigation flowcharts, graphics and other ancillary information  12  that is to be included in final DVD image to be used for the VDoD rental process for transfer to a compression and authoring facility  2 . 
         [0019]    The authoring and compression facility  2  performs compression of audio and video. Menus, subtitles and other ancillary information are configured for DVD and final navigational programming performed. Optional anti-copy or anti-rip programming is added to content and the final file set is prepared for delivery to VDOD processing center  3 . 
         [0020]    Content is received at a VDOD Mastering Center  3 . The Mastering Center can be a DVD replication, compression and authoring facility or other facility that is licensed to perform Content Scrambling System (CSS) copy protection encryption. The following steps take place in the VDOD Mastering Center. 
         [0021]    a) As with normal replication processing, the processing center chooses CSS Disc Keys  5 , 21  for delivery to DVD CCA for encryption and return to the VDOD Mastering Center. 
         [0022]    b) The encrypted disc key is used to encrypt the disc title key  5 , 21 . After the content is encrypted by the title key, the title key gets encrypted by the disc key and then the disc key gets encrypted. (Note: CSS or other types of encryption are optional). 
         [0023]    c) The data is then broken into sectors, the sectors (up to 50%) are then CSS scrambled  5 , and DVD formatted  4 . 
         [0024]    d) DVD Error Detection Codes (EDC) and Error Correction Codes (ECC) are then generated. 
         [0025]    e) The normal DVD encoding process would now transform the eight bit data bytes into 16 bit words or symbols. This process is not performed at this step in order to reduce the data file size and as an extra security function because these partially encoded and formatted DVD files are not directly usable to produce DVD-Video discs. 
         [0026]    f) Lead-in area and lead-out then may be appended to the data. Bit stream formatting  4  is used to prepare the resultant eight bit bytes into a VDoD bit stream. The VDoD bit stream is then transferred to hard disc for storage. 
         [0027]    g) Video on demand VDoD bit stream data files are then archived to suitable media for delivery to a central package processing and distribution center  6 . 
         [0028]    h) The DVD content formatting process is identical to that used in normal DVD-Video replication processes except for the optional elimination of the final eight-to-sixteen modulation process  27 , 28  and the VDOD Bit Stream formatting  4  process. 
         [0029]    i) Optionally, watermarking or watermark tagging of the audio and/or video information may be added at this stage or in the authoring stage  22 . 
         [0030]    The “VDoD Bit Stream” archived data files are delivered to the Distribution Center  6  for package creation and security encryption. The Distribution Center performs the following functions: 
         [0031]    a) The complete video on demand VDoD package, for delivery to the consumer, is created by adding disc label artwork, collateral material artwork  7  and other ancillary information such as authentication data and rental control information. The artwork and VDoD DVD data are generally stored  8  as separate files. 
         [0032]    b) The VDoD package is security encrypted with suitable encryption software  5 , stored in the VDoD package library  8  server system and can be archived to a suitable medium. This encryption is a secondary encryption which may include copy protection for recordable media (CPRM) or other suitable encryption software. This secondary encryption does not include CSS encryption. 
         [0033]    The distribution center performs the management of the inventory and delivery of the VDoD packages to the satellite  11 , cable operators  12  or Internet providers. Transfer of the VDoD packages can be performed either electronically  9  or by physical means. 
         [0034]    The satellite  11 , cable operator  12  or Internet provider receives the VDoD packages and loads them to local hard disk drive HDD storage  29  such that they are available for download delivery and rental. 
         [0035]    a) The satellite  11 , cable operator&#39;s  12  or Internet provider&#39;s central operations center provides the means for consumer interaction and ordering of VDoD DVD files through a user interface  23 , 23 ′. The central operations center also provides the necessary transaction management services  23 , 23 ′, 24 . 
         [0036]    b) Upon receipt of a consumer VDoD order, the central operations center will electronically transfer the associated VDOD package to the consumer&#39;s set-top box  19  or PC. 
         [0037]    c) As an alternate solution, the central operations center can “Push” or drop chosen titles to the consumer&#39;s set-top box  19  or PC for availability and marketing to the consumer to purchase for rent or for sale and burn to DVD  15 . 
         [0038]    The VDOD content is received to the user&#39;s set-top box  19  and is stored to the device&#39;s local HDD  13  as a VDoD package of files. 
         [0039]    Playback of the rental DVD is initiated by the consumer and can be accomplished through the following process: 
         [0040]    i) The VDoD file and the artwork files are security decrypted using a suitable, decryption algorithm  26 . 
         [0041]    ii) The final encoding process step, eight-to-sixteen modulation  27  is performed through software or hardware implementation. 
         [0042]    iii) The DVD data is fed as a bit stream to standard DVD decoding circuitry  26  that may be located in the set-top box&#39;s resident DVD player/recorder  49  or the DVD decoding circuitry may be located on a circuit board located in the set-top box  19 . 
         [0043]    iv) The disc label artwork and the collateral material artwork stored in the VDoD package&#39;s files can be viewed on a display or the user&#39;s television  16 . 
         [0044]    v) The associated standard DVD decoding circuitry can also be used for decoding DVD content played back from the local DVD player/recorder  49 . 
         [0045]    Purchase of the DVD or Buy &amp; Burn of the DVD is accomplished through the following process: 
         [0046]    i) The VDoD file and the artwork files are security decrypted using a suitable decryption algorithm  26 . 
         [0047]    ii) The final encoding process step, eight-to-sixteen modulation  28 , is performed through software or hardware implementation. 
         [0048]    iii) The DVD data is fed as a bit stream to a specialized Downloadable DVD (D-DVD) recorder/player  49  that is resident in the set-top box  19 . 
         [0049]    iv) The disc can be printed with the label artwork located in the VDoD package artwork files. Additional collateral artwork can also be printed from the VDoD package artwork files. 
         [0050]    v) The resultant DVD disc  14  can be played back on the set-top box&#39;s DVD player  19  or on a standard DVD player device such as a set-top DVD player or on a DVD player located in a PC. 
         [0051]    Having described preferred embodiments for video downloading on demand with options to rent or buy and burn (which are intended to be illustrative and not limiting), it is noted that modifications and variations can be made by persons skilled in the art in light of the above teachings. It is therefore to be understood that changes may be made in the particular embodiments of the invention disclosed which are within the scope and spirit of the invention as outlined by the appended claims. Having thus described the invention with the details and particularity required by the patent laws, what is claimed and desired protected by Letters Patent is set forth in the appended claims.