Abstract:
A methodology of presenting an entity&#39;s financial information is presented. The methodology, in one aspect, can receive input data associated with the entity&#39;s financial information, and generate an animated representation of the entity&#39;s financial information along one or more determined timelines employing a plurality of graphical characters based on the input data, and can also display the animated representation.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application claims the benefit of U.S. Provisional Patent Application No. 61/443,661, filed Feb. 16, 2011, the entire disclosure of which is hereby incorporated by reference herein. 
    
    
     BACKGROUND OF THE INVENTION 
     The technical field of this invention is financial planning using animation. 
     On any given day, there are millions of business meetings and presentations, most of which involve the movement of money. Party A is trying to communicate, teach or sell some financial idea to party B. The traditional methods of communicating this information are through the use of pie charts, diagrams, spreadsheets and other motionless data. 
     There are an infinite number of non-animated methods to present financial concepts, most of them being static charts and graphs. This causes apathy, confusion, and wastes time and money. 
     In partnership with Survey Monkey, the inventors polled 500 members of the U.S. population, in an effort to gauge the need for animated financial software to assist with understanding financial concepts. After seeing a demonstration of this invention, the survey participants were asked a series of questions. There was no incentive for completing the survey. The following data was extracted from the study:
         1 out of every 2 members of the general public said they find it difficult to understand financial concepts.   99% of the general public stated that animated financial software would simplify the communication of financial concepts and strategies.       

     Having verified the need and market for this invention, the inventors, who are financial planners and have worked in the field for over a decade, developed software that provides a dynamic, personalized, and non-static method with which to better educate and advise individuals and businesses with regard to financial concepts. The software is called “CiFiCo,” or “Cinematic Financial Concepts.” 
     SUMMARY OF THE INVENTION 
     Through the creation of one simple animated visual language, CiFiCo will reduce the mass confusion typically associated with the relation of financial concepts, saving time and money and better educating those seeking financial recommendations and advice. 
     When loaded onto any computer, the CiFiCo software takes dull, complex information and “cinematizes” it into fun, simple, engaging, moving visual representations (aka “movies”) accompanied by sound and touch control. The user has complete control over every aspect of this virtual world. 
     After the user answers a brief series of questions, CiFiCo instantly generates an animated representation (movie) of their financial world. Movies contain various assets, incomes, and insurance, as well as intergenerational timelines. These concepts are illustrated with the use of a defined and user-friendly set of abstract characters, as seen in the incorporated drawings. This allows the user to quickly and clearly communicate a particular concept or a variety of concepts. 
     CiFiCo can demonstrate the impact of asset accumulation, distribution, taxes, insurance, investments, intergenerational transfers, and countless other concepts. The tool allows individuals to gain a unique perspective on how the financial decisions they make (past, present and future) can impact their overall financial picture (movie). 
     CiFiCo can illustrate and factor for contributions and distributions, as well as risks or attacks that may draw against someone&#39;s financial stability (e.g. death, disabilities, long term care costs, lawsuits, natural disasters, market volatility, etc.). The application can illustrate a single financial concept, compare several financial strategies, or portray a fully integrated, multi-generational, financial plan. Any financial concept, philosophy, or strategy can be communicated using CiFiCo—creating instant understanding for even the most non-finance oriented individuals. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  and  FIG. 2  illustrate a set of abstract characters and graphics used to animate CiFiCo&#39;s movies. 
         FIG. 3  illustrates five user types that the application currently accommodates. 
         FIG. 4  illustrates default abilities that all users (General Users) will have. 
         FIG. 5  shows the functional areas to which CiFiCo Support Administrators will have access. 
         FIG. 6  shows the functional areas to which CiFiCo Representatives (e.g. sales agents) will have access. 
         FIG. 7  shows the functional areas to which Volume License Administrators will have access. 
         FIG. 8  shows the functional areas to which Volume License General Users will have access. 
         FIG. 9  is a flow diagram illustrating an example pre-defined user path that a user may follow. 
         FIGS. 10-33  are example screen shots showing a sample animation in one embodiment of the present disclosure. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       FIG. 1  and  FIG. 2  illustrate a set of abstract characters and graphics used to animate CiFiCo&#39;s movies. The numbers in the figures are used to indicate specific characters used in the software, as follows: 
     Item 1 shows Meridian—A line that travels through the center of all Asset Tanks during movie playback. These lines help users identify the current place in time on a specific timeline. 
     Item 2 shows Wealth Protection Membrane—An entity and barrier (e.g. giant “force field”), that represents how well protected an Asset Tank is from potential risks, WEF (Wealth Eroding Factor) attacks or financial downturn. If an entity has little protection it is represented as a thin, barely visible line; an entity with maximum protection would see a thick, glowing, healthy line surrounding their Asset Tanks and Timeline. 
     Item 3 shows Pool—A visual representation of the sums of ongoing values as a movie plays—pools get larger or smaller as their calculated values change. Pools can be customized, (e.g. Tax bubbles flow to “tax pools,” WEFs (Wealth Eroding Factors) flow towards WEF pools, lifestyle spending flows to “lifestyle pools,” and the value of money distributed to others, flows to “legacy pools.” 
     Item 4 shows Assets Tanks—Orbs filled with money that represent one or more accounts or assets. For example: nest egg, real estate, life insurance, business interests, etc. These orbs are able to expand, contract, explode, melt into each other, divide into any fraction, as well as change in texture/permeability and color. 
     Item 5 shows Tax Membrane—Visual entities that Asset Tanks and Money Bubbles pass through at specified times during a movie&#39;s playback. This membrane shrinks Asset Tanks and Money Bubbles according to tax implications set by the user. The overall severity of this membrane is linked to its thickness, length, and color. 
     Item 6 shows Tax Bubble—A visual representation of taxes directed towards a tax pool. These entities are directly related to a specific account and a Tax Membrane. 
     Item 7 shows Money Bubble—A visual representation of the sum of money moving to beneficiaries, Income Rivers, Asset Tanks, pools, etc. 
     Item 8 shows Secondary Values—A visual representation of the sum of a secondary value [e.g. A home with mortgage may have a market value and an equity value (equity value being the secondary value.) A life insurance policy having a death benefit value and a cash value (cash value being the secondary value.)] 
     Item 9 shows Feeders—Tubes that connect and pump money from a specific timeline into a respective Asset Tank. These tubes can appear or disappear from the timeline. The value of the money passing through the feeder is displayed. 
     Item 10 shows Drainers—Visually similar to “Feeders,” these “tubes” work in the opposite direction—sucking money from a respective Asset Tank. They are often connected to a specific Wealth Eroding Factor (WEF). The value of the money passing through the drainer is displayed. 
     Item 11 shows Wealth Eroding Factors (WEFs)—Evil looking and acting entities that attack assets at the user&#39;s discretion, and drain them of their wealth. Based on the user&#39;s selections, WEFs can also attack income, contribution, and distribution streams. 
     Item 12 shows Traveling Wealth Protection Membrane—A visual entity and barrier that appears in front of an Asset Tank as it encounters a WEF. This membrane only appears if a WEF-specific defense has been designated and it will shrink or disappear according to its defensive qualities (e.g. a 100 k liability policy will disappear if it blocks a 100 k lawsuit.). 
     Item 13 shows Income River—This entity acts like a controlled river of money, which is directly related to an entity&#39;s income. The Income River animates the cash flow or income. 
     Item 14 shows Sub Tanks—Orbs filled with money that are contained within asset tanks. Used to separate different assets within asset tanks. 
     Item 15 shows Debt Tank—Orbs filled with money that represent one or more items of debt. 
     Item 16 shows Primary Timeline—The timeline that is primarily being used or focused on. 
     Item 17 shows Secondary Timelines—The timelines that represent alternate entities lifespan, often used to show ones parents, children or grandchildren. Often referred to as generational timelines. 
     Item 18 shows Movie Control Panel—A series of buttons on the movie screen that give the user the control and freedom to pause, rewind, fast-forward, zoom-in, zoom-out and experience the movie in many ways. 
     After the user answers a brief series of fact finding questions the CiFiCo application will instantly generate an animated representation (movie) of the financial world. Movies will contain various assets, incomes, and insurance, as well as intergenerational timelines. This will allow the user to quickly and clearly communicate a particular concept or a variety of concepts. The user will be able to demonstrate the impact of asset accumulation, distribution, taxes, insurance, investments, intergenerational transfers, and countless other concepts. The tool will allow individuals to get a unique perspective on how financial decisions they make (both in the present and future) can impact their overall financial picture (movie). CiFiCo can illustrate and factor for contributions and distributions, as well as “attacks” that may draw against someone&#39;s financial stability (e.g. death, disabilities, long term care costs, lawsuits, natural disaster, market volatility, etc.). The application can illustrate a single financial concept, compare several financial strategies, or portray a fully integrated, multi-generational, financial plan. Any financial concept, philosophy, or strategy can be communicated using CiFiCo.  FIGS. 10-33  are example screen shots showing a sample animation in one embodiment of the present disclosure. The animation in one embodiment is rendered as 3-dimensional (3-D) visualization with 3-D graphical characters or elements. 
     The following User Flow &amp; Process Models provide, in detail, the various data paths involved in the CiFiCo application. Specific models are developed for individual user types to identify decision points, data entry opportunities, and other various aspects of the application. The information included below only identifies the top-level abilities of each user type and does not get into application- or screen-specific functions. 
     As shown in  FIG. 3 , the application currently accommodates five (5) specific user types, including:
         General Users   CiFiCo Support Administrators   CiFiCo Representatives   Volume License Administrators   Volume License General Users       

       FIG. 4  illustrates default abilities that all users (General Users) will have.  FIG. 5  shows the functional areas to which CiFiCo Support Administrators will have access.  FIG. 6  shows the functional areas to which CiFiCo Representatives (e.g. sales agents) will have access.  FIG. 7  shows the functional areas to which Volume License Administrators will have access.  FIG. 8  shows the functional areas to which Volume License General Users will have access. 
     The following User Experience Personas provides an overview of the common and distinct user types and personas relevant to the CiFiCo application. 
     The CiFiCo user base consists of four (4) distinct user types. The four (4) distinct user types include: (a) Beginning User; (b) Basic User; (c) Advanced User; (d) Super User. 
     It is assumed that users will progress through the user ranks (starting with Beginning User and advancing to Super User) as their comfort level increases. A direct correlation can be made between a user&#39;s comfort level and the total number of movies they have created—the more movies a user creates, the more comfortable they are with the application; the more comfortable they are with the application, the more they are willing to “experiment” with additional application variables and actions. The overall level of comfort is assumed to follow the schedule below:
         Beginning User—1-3 movies created   Basic User—4-10 movies created   Advanced User—11-20 movies created   Super User—more than 20 movies created       

     Finally, it is also assumed that most users will remain in the Beginning User/Basic User category, regardless of the total number of movies they have created or their overall comfort level with the application. This is because we assume 85-90% of all users will always look for the easiest and most direct way to create a client movie; entering the minimum amount of data necessary to produce an effective movie—one in which they can open or further a dialog between themselves and their client. 
     Beginning User: Beginning Users will use the basic functions of the application and often stay to the predefined user path we set to enter different variables, rarely straying from the required elements necessary to produce their first few movies. These users will probably not enter more than one (1) or two (2) ‘Prior’ or ‘Next’ generation members. They are mostly just testing out the functionality of the application and trying to determine their level commitment to CiFiCo and whether or not they will incorporate it into their day-to-day operations. These users will rarely edit or create a new movie in front of a client and may require help and/or assistance from time-to-time. The Beginning User may try one (1) or two (2) WEFs, but will not experiment beyond the common types. These users will spend no more than 5-7 minutes on a single movie. 
     Basic User: Basic Users are those users who have developed a few movies and have an understanding of the steps necessary to create a client movie, but do not fully understand all of subtle nuances of the application. These users are starting to experiment with editing existing movies and adding multiple ‘Prior’, ‘Next’, and ‘Lower’ generation members, but are not tapped into the application&#39;s full potential. These users will also experiment with different types of Nest Egg Accounts, but don&#39;t fully understand the power of a Miscellaneous Account or the fully abilities of the ‘Master Ins &amp; Outs’. The Basic User may insert a few different WEFs, but will typically leave them to the most common types. The user may attempt to edit a movie in front of a client, but do so with limited success. These users will spend an average of 5-10 minutes preparing a single movie. 
     Advanced User: Advanced Users have created multiple movies, edited a few existing ones, and may have experimented with duplicating techniques. The Advanced User understands the various controls found throughout the application and has found success in following our pre-defined user path as well as their own actions, but has not yet tapped into the power of the Narrate function, or the subtle controls found throughout the application, including the Volatility Meter, color modifications on the movie player, zoom and selective zoom controls, and other user preferences. The Advanced User will begin to use some of the advanced controls, included Amortization Tables, Table Entries, and Reverse Mortgage Calculators, but has not yet mastered them. Advanced Users will find it easy to create a movie in under 2 minutes. These users will spend an average of 5-10 minutes preparing a movie and another 5 minutes tweaking various aspects on a final playback. Advanced Users will also begin to experiment with the ‘Narrate’ controls and spend time editing existing movies with this “new” feature. 
     Super User: The Super User has mastered the various controls, inputs, and preferences the application offers to create a movie and edit or narrate an existing movie. The user will have full understanding of the cause-and-effect relationships between various input controls found throughout the application and begin to make conscious decisions ahead of time, before they place them into the application. These users have started to use some of the advanced controls, included Amortization Tables, Table Entries, and Reverse Mortgage Calculators, but have not defined their own application and/or movie defaults. Super Users will find it easy to create a movie in under 2 minutes. These users will spend an average of 5 minutes setting their application and/or movie defaults, 5-10 minutes preparing a movie and another 5-10 minutes tweaking various aspects on a final playback. 
       FIG. 9  is a flow diagram illustrating an example pre-defined user path that a user may follow. All user types, with the exception of administrative users, will be required to follow one of several pre-defined user paths, as shown in  FIG. 9 . 
     A methodology in one embodiment may simplify financial concepts by taking information and “cinematizing” it into fun, simple, engaging, moving visual representations (aka “movies”) accompanied by sound and touch control. Movies contain various assets, incomes, and insurance, as well as intergenerational timelines. This methodology in one embodiment can demonstrate the impact of asset accumulation, distribution, taxes, insurance, investments, intergenerational transfers, and other concepts. This methodology in one embodiment allows individuals to gain a unique perspective on how the financial decisions they make (past, present and future) can impact their overall financial picture (movie). This methodology in one embodiment can illustrate and factor for contributions and distributions, as well as risks or attacks that may draw against one&#39;s financial stability (e.g., death, disabilities, long term care costs, lawsuits, natural disasters, market volatility, etc.). The methodology in one embodiment can illustrate a single financial concept, compare several financial strategies, or portray a fully integrated, multi-generational, financial plan.