Fix dataset viewer layout
Browse files- README.md +181 -181
- cover.png +3 -0
- channel_performance.csv → data/channel_performance/train.csv +0 -0
- companies.csv → data/companies/train.csv +0 -0
- customer_segments.csv → data/customer_segments/train.csv +0 -0
- dashboard_suggestions.csv → data/dashboard_suggestions/train.csv +0 -0
- growth_metrics.csv → data/growth_metrics/train.csv +0 -0
- metric_definitions.csv → data/metric_definitions/train.csv +0 -0
- dataset-metadata.json +0 -20
- metadata/dataset-metadata.json +266 -0
README.md
CHANGED
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@@ -1,181 +1,181 @@
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| 1 |
-
---
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| 2 |
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license: cc-by-4.0
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| 3 |
-
task_categories:
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| 4 |
-
- tabular-classification
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| 5 |
-
- tabular-regression
|
| 6 |
-
- time-series-forecasting
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| 7 |
-
language:
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| 8 |
-
- en
|
| 9 |
-
tags:
|
| 10 |
-
- synthetic
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| 11 |
-
- saas
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| 12 |
-
- business-intelligence
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| 13 |
-
- analytics
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| 14 |
-
- dashboards
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| 15 |
-
- startup
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| 16 |
-
- growth
|
| 17 |
-
- mrr
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| 18 |
-
- cac
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| 19 |
-
- ltv
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| 20 |
-
- churn
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| 21 |
-
- marketing
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| 22 |
-
- tabular
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| 23 |
-
pretty_name: Solstice SaaS Growth Pack
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| 24 |
-
size_categories:
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| 25 |
-
- 1K<n<10K
|
| 26 |
-
configs:
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| 27 |
-
- config_name: companies
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| 28 |
-
data_files:
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| 29 |
-
- split: train
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| 30 |
-
path: companies.csv
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| 31 |
-
- config_name: growth_metrics
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| 32 |
-
data_files:
|
| 33 |
-
- split: train
|
| 34 |
-
path: growth_metrics.csv
|
| 35 |
-
- config_name: channel_performance
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| 36 |
-
data_files:
|
| 37 |
-
- split: train
|
| 38 |
-
path: channel_performance.csv
|
| 39 |
-
- config_name: customer_segments
|
| 40 |
-
data_files:
|
| 41 |
-
- split: train
|
| 42 |
-
path: customer_segments.csv
|
| 43 |
-
- config_name: metric_definitions
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| 44 |
-
data_files:
|
| 45 |
-
- split: train
|
| 46 |
-
path: metric_definitions.csv
|
| 47 |
-
- config_name: dashboard_suggestions
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| 48 |
-
data_files:
|
| 49 |
-
- split: train
|
| 50 |
-
path: dashboard_suggestions.csv
|
| 51 |
-
---
|
| 52 |
-
|
| 53 |
-
# Solstice SaaS Growth Pack (Sample)
|
| 54 |
-
|
| 55 |
-
**A dashboard-ready synthetic SaaS metrics dataset.** Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes — no cleanup, no modeling.
|
| 56 |
-
|
| 57 |
-
Built by [Solstice AI Studio](https://www.solsticestudio.ai/datasets) as a free sample of a larger commercial pack. 100% synthetic — no real company, customer, or personal data.
|
| 58 |
-
|
| 59 |
-
## What's in the box
|
| 60 |
-
|
| 61 |
-
| File | Rows | Grain | Purpose |
|
| 62 |
-
|---|---|---|---|
|
| 63 |
-
| `companies.csv` | 6 | company | Master dimension — 6 synthetic startups spanning 6 distinct growth narratives |
|
| 64 |
-
| `growth_metrics.csv` | 540 | date × company | Daily revenue, MRR, customer counts, CAC, LTV, churn |
|
| 65 |
-
| `channel_performance.csv` | 3,780 | date × company × channel | Marketing channel impressions, clicks, conversions, cost, attribution |
|
| 66 |
-
| `customer_segments.csv` | 18 | company × segment | SMB / Mid-Market / Enterprise unit economics |
|
| 67 |
-
| `metric_definitions.csv` | 7 | metric | Self-documenting formulas |
|
| 68 |
-
| `dashboard_suggestions.csv` | 8 | chart | 4 starter dashboards with suggested axes |
|
| 69 |
-
|
| 70 |
-
**Period:** 90 days. **Currency:** USD. **Dates:** ISO-8601 (`YYYY-MM-DD`). **Join key:** `company_id`.
|
| 71 |
-
|
| 72 |
-
## Growth narratives included
|
| 73 |
-
|
| 74 |
-
Each company embodies a distinct SaaS growth profile — so dashboards show realistic variance instead of random noise:
|
| 75 |
-
|
| 76 |
-
- **Steady PLG** — strong SEO/content/referral, efficient long-term growth
|
| 77 |
-
- **Paid accelerator** — aggressive paid acquisition, higher CAC
|
| 78 |
-
- **Enterprise lumpy** — quarter-end deal spikes, lower churn
|
| 79 |
-
- **Seasonal B2C** — demand seasonality and periodic swings
|
| 80 |
-
- **Churn recovery** — visible churn event followed by stabilization
|
| 81 |
-
- **Capital infusion** — growth acceleration after mid-period expansion
|
| 82 |
-
|
| 83 |
-
## Why this dataset
|
| 84 |
-
|
| 85 |
-
**Clean joins, zero cleanup.** Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies → growth_metrics → channel_performance → customer_segments.
|
| 86 |
-
|
| 87 |
-
**Pre-calculated SaaS metrics.** MRR, CAC, LTV, churn rate, conversion rate, CTR — all included, formulas documented in `metric_definitions.csv`. Users get to insight on first import.
|
| 88 |
-
|
| 89 |
-
**Cross-table consistency.** Daily channel `conversions` sum exactly to `new_customers`. Daily channel `cost` sums exactly to `marketing_spend`. Active customer counts respect `prev + new − churned = active` on every row.
|
| 90 |
-
|
| 91 |
-
**Realistic magnitudes.** Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.
|
| 92 |
-
|
| 93 |
-
## Use cases
|
| 94 |
-
|
| 95 |
-
- Instant demo dashboards for BI / analytics tools
|
| 96 |
-
- User onboarding & first-value experiences
|
| 97 |
-
- SaaS metrics dashboard templates
|
| 98 |
-
- Product showcase & sales enablement
|
| 99 |
-
- Analytics workflow testing (imports, joins, filters)
|
| 100 |
-
- Startup & growth analytics education
|
| 101 |
-
- Customer success & retention analysis
|
| 102 |
-
- Marketing performance & attribution analysis
|
| 103 |
-
|
| 104 |
-
## Quick start
|
| 105 |
-
|
| 106 |
-
```
|
| 107 |
-
companies.csv → dimension table
|
| 108 |
-
growth_metrics.csv → primary fact (time × company)
|
| 109 |
-
channel_performance.csv → secondary fact (time × company × channel)
|
| 110 |
-
customer_segments.csv → segment roll-up
|
| 111 |
-
```
|
| 112 |
-
|
| 113 |
-
Join key is `company_id`. All dates are ISO-8601. All currency is USD.
|
| 114 |
-
|
| 115 |
-
**Suggested first dashboard: SaaS Growth Overview**
|
| 116 |
-
- Line chart: `date` × `revenue`, filter by `company_name`
|
| 117 |
-
- Dual-axis line: `date` × (`mrr`, `active_customers`), filter by `company_name`
|
| 118 |
-
|
| 119 |
-
Full dashboard recipes in `dashboard_suggestions.csv`.
|
| 120 |
-
|
| 121 |
-
### Load with pandas
|
| 122 |
-
|
| 123 |
-
```python
|
| 124 |
-
import pandas as pd
|
| 125 |
-
|
| 126 |
-
companies = pd.read_csv("companies.csv")
|
| 127 |
-
growth = pd.read_csv("growth_metrics.csv", parse_dates=["date"])
|
| 128 |
-
channels = pd.read_csv("channel_performance.csv", parse_dates=["date"])
|
| 129 |
-
segments = pd.read_csv("customer_segments.csv")
|
| 130 |
-
|
| 131 |
-
# Monthly MRR per company
|
| 132 |
-
monthly_mrr = (
|
| 133 |
-
growth.assign(month=growth["date"].dt.to_period("M"))
|
| 134 |
-
.groupby(["company_name", "month"])["mrr"].mean()
|
| 135 |
-
.reset_index()
|
| 136 |
-
)
|
| 137 |
-
```
|
| 138 |
-
|
| 139 |
-
## Data quality checklist
|
| 140 |
-
|
| 141 |
-
- All foreign keys resolve (0 orphans)
|
| 142 |
-
- No nulls in required columns
|
| 143 |
-
- No negative revenue, spend, or counts
|
| 144 |
-
- Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)
|
| 145 |
-
- Continuity invariant holds: `prev_active + new − churned = active` on every row
|
| 146 |
-
- `impressions ≥ clicks ≥ conversions` on every channel row
|
| 147 |
-
|
| 148 |
-
## Schema
|
| 149 |
-
|
| 150 |
-
See `SCHEMA.md` for full column definitions, join model, metric formulas, and synthetic profile documentation.
|
| 151 |
-
|
| 152 |
-
## License
|
| 153 |
-
|
| 154 |
-
Released under **CC BY 4.0** — use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.
|
| 155 |
-
|
| 156 |
-
Synthetic data only — no real company, customer, or personal information.
|
| 157 |
-
|
| 158 |
-
## Get the full pack
|
| 159 |
-
|
| 160 |
-
This repo is a **6-company, 90-day sample**. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth-profile mixes, and custom industry / channel configurations.
|
| 161 |
-
|
| 162 |
-
**Self-serve (Stripe checkout):**
|
| 163 |
-
- [**Sample Scale tier — $5,000**](https://buy.stripe.com/7sY5kD2j85QTfSb5lfeEo03) — ~25K records, one subject, 72-hour delivery.
|
| 164 |
-
|
| 165 |
-
**Full pack + enterprise scope:**
|
| 166 |
-
- [www.solsticestudio.ai/datasets](https://www.solsticestudio.ai/datasets)
|
| 167 |
-
|
| 168 |
-
**Procurement catalog:**
|
| 169 |
-
- [SolsticeAI Data Storefront](https://solsticeai.mydatastorefront.com) — available via Datarade / Monda.
|
| 170 |
-
|
| 171 |
-
## Citation
|
| 172 |
-
|
| 173 |
-
```bibtex
|
| 174 |
-
@dataset{solstice_saas_growth_pack_2026,
|
| 175 |
-
title = {Solstice SaaS Growth Pack (Sample)},
|
| 176 |
-
author = {Solstice AI Studio},
|
| 177 |
-
year = {2026},
|
| 178 |
-
publisher = {Hugging Face},
|
| 179 |
-
url = {https://huggingface.co/datasets/solsticestudioai/saas-growth-pack}
|
| 180 |
-
}
|
| 181 |
-
```
|
|
|
|
| 1 |
+
---
|
| 2 |
+
license: cc-by-4.0
|
| 3 |
+
task_categories:
|
| 4 |
+
- tabular-classification
|
| 5 |
+
- tabular-regression
|
| 6 |
+
- time-series-forecasting
|
| 7 |
+
language:
|
| 8 |
+
- en
|
| 9 |
+
tags:
|
| 10 |
+
- synthetic
|
| 11 |
+
- saas
|
| 12 |
+
- business-intelligence
|
| 13 |
+
- analytics
|
| 14 |
+
- dashboards
|
| 15 |
+
- startup
|
| 16 |
+
- growth
|
| 17 |
+
- mrr
|
| 18 |
+
- cac
|
| 19 |
+
- ltv
|
| 20 |
+
- churn
|
| 21 |
+
- marketing
|
| 22 |
+
- tabular
|
| 23 |
+
pretty_name: Solstice SaaS Growth Pack
|
| 24 |
+
size_categories:
|
| 25 |
+
- 1K<n<10K
|
| 26 |
+
configs:
|
| 27 |
+
- config_name: companies
|
| 28 |
+
data_files:
|
| 29 |
+
- split: train
|
| 30 |
+
path: data/companies/train.csv
|
| 31 |
+
- config_name: growth_metrics
|
| 32 |
+
data_files:
|
| 33 |
+
- split: train
|
| 34 |
+
path: data/growth_metrics/train.csv
|
| 35 |
+
- config_name: channel_performance
|
| 36 |
+
data_files:
|
| 37 |
+
- split: train
|
| 38 |
+
path: data/channel_performance/train.csv
|
| 39 |
+
- config_name: customer_segments
|
| 40 |
+
data_files:
|
| 41 |
+
- split: train
|
| 42 |
+
path: data/customer_segments/train.csv
|
| 43 |
+
- config_name: metric_definitions
|
| 44 |
+
data_files:
|
| 45 |
+
- split: train
|
| 46 |
+
path: data/metric_definitions/train.csv
|
| 47 |
+
- config_name: dashboard_suggestions
|
| 48 |
+
data_files:
|
| 49 |
+
- split: train
|
| 50 |
+
path: data/dashboard_suggestions/train.csv
|
| 51 |
+
---
|
| 52 |
+
|
| 53 |
+
# Solstice SaaS Growth Pack (Sample)
|
| 54 |
+
|
| 55 |
+
**A dashboard-ready synthetic SaaS metrics dataset.** Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes — no cleanup, no modeling.
|
| 56 |
+
|
| 57 |
+
Built by [Solstice AI Studio](https://www.solsticestudio.ai/datasets) as a free sample of a larger commercial pack. 100% synthetic — no real company, customer, or personal data.
|
| 58 |
+
|
| 59 |
+
## What's in the box
|
| 60 |
+
|
| 61 |
+
| File | Rows | Grain | Purpose |
|
| 62 |
+
|---|---|---|---|
|
| 63 |
+
| `companies.csv` | 6 | company | Master dimension — 6 synthetic startups spanning 6 distinct growth narratives |
|
| 64 |
+
| `growth_metrics.csv` | 540 | date × company | Daily revenue, MRR, customer counts, CAC, LTV, churn |
|
| 65 |
+
| `channel_performance.csv` | 3,780 | date × company × channel | Marketing channel impressions, clicks, conversions, cost, attribution |
|
| 66 |
+
| `customer_segments.csv` | 18 | company × segment | SMB / Mid-Market / Enterprise unit economics |
|
| 67 |
+
| `metric_definitions.csv` | 7 | metric | Self-documenting formulas |
|
| 68 |
+
| `dashboard_suggestions.csv` | 8 | chart | 4 starter dashboards with suggested axes |
|
| 69 |
+
|
| 70 |
+
**Period:** 90 days. **Currency:** USD. **Dates:** ISO-8601 (`YYYY-MM-DD`). **Join key:** `company_id`.
|
| 71 |
+
|
| 72 |
+
## Growth narratives included
|
| 73 |
+
|
| 74 |
+
Each company embodies a distinct SaaS growth profile — so dashboards show realistic variance instead of random noise:
|
| 75 |
+
|
| 76 |
+
- **Steady PLG** — strong SEO/content/referral, efficient long-term growth
|
| 77 |
+
- **Paid accelerator** — aggressive paid acquisition, higher CAC
|
| 78 |
+
- **Enterprise lumpy** — quarter-end deal spikes, lower churn
|
| 79 |
+
- **Seasonal B2C** — demand seasonality and periodic swings
|
| 80 |
+
- **Churn recovery** — visible churn event followed by stabilization
|
| 81 |
+
- **Capital infusion** — growth acceleration after mid-period expansion
|
| 82 |
+
|
| 83 |
+
## Why this dataset
|
| 84 |
+
|
| 85 |
+
**Clean joins, zero cleanup.** Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies → growth_metrics → channel_performance → customer_segments.
|
| 86 |
+
|
| 87 |
+
**Pre-calculated SaaS metrics.** MRR, CAC, LTV, churn rate, conversion rate, CTR — all included, formulas documented in `metric_definitions.csv`. Users get to insight on first import.
|
| 88 |
+
|
| 89 |
+
**Cross-table consistency.** Daily channel `conversions` sum exactly to `new_customers`. Daily channel `cost` sums exactly to `marketing_spend`. Active customer counts respect `prev + new − churned = active` on every row.
|
| 90 |
+
|
| 91 |
+
**Realistic magnitudes.** Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.
|
| 92 |
+
|
| 93 |
+
## Use cases
|
| 94 |
+
|
| 95 |
+
- Instant demo dashboards for BI / analytics tools
|
| 96 |
+
- User onboarding & first-value experiences
|
| 97 |
+
- SaaS metrics dashboard templates
|
| 98 |
+
- Product showcase & sales enablement
|
| 99 |
+
- Analytics workflow testing (imports, joins, filters)
|
| 100 |
+
- Startup & growth analytics education
|
| 101 |
+
- Customer success & retention analysis
|
| 102 |
+
- Marketing performance & attribution analysis
|
| 103 |
+
|
| 104 |
+
## Quick start
|
| 105 |
+
|
| 106 |
+
```
|
| 107 |
+
companies.csv → dimension table
|
| 108 |
+
growth_metrics.csv → primary fact (time × company)
|
| 109 |
+
channel_performance.csv → secondary fact (time × company × channel)
|
| 110 |
+
customer_segments.csv → segment roll-up
|
| 111 |
+
```
|
| 112 |
+
|
| 113 |
+
Join key is `company_id`. All dates are ISO-8601. All currency is USD.
|
| 114 |
+
|
| 115 |
+
**Suggested first dashboard: SaaS Growth Overview**
|
| 116 |
+
- Line chart: `date` × `revenue`, filter by `company_name`
|
| 117 |
+
- Dual-axis line: `date` × (`mrr`, `active_customers`), filter by `company_name`
|
| 118 |
+
|
| 119 |
+
Full dashboard recipes in `dashboard_suggestions.csv`.
|
| 120 |
+
|
| 121 |
+
### Load with pandas
|
| 122 |
+
|
| 123 |
+
```python
|
| 124 |
+
import pandas as pd
|
| 125 |
+
|
| 126 |
+
companies = pd.read_csv("companies.csv")
|
| 127 |
+
growth = pd.read_csv("growth_metrics.csv", parse_dates=["date"])
|
| 128 |
+
channels = pd.read_csv("channel_performance.csv", parse_dates=["date"])
|
| 129 |
+
segments = pd.read_csv("customer_segments.csv")
|
| 130 |
+
|
| 131 |
+
# Monthly MRR per company
|
| 132 |
+
monthly_mrr = (
|
| 133 |
+
growth.assign(month=growth["date"].dt.to_period("M"))
|
| 134 |
+
.groupby(["company_name", "month"])["mrr"].mean()
|
| 135 |
+
.reset_index()
|
| 136 |
+
)
|
| 137 |
+
```
|
| 138 |
+
|
| 139 |
+
## Data quality checklist
|
| 140 |
+
|
| 141 |
+
- All foreign keys resolve (0 orphans)
|
| 142 |
+
- No nulls in required columns
|
| 143 |
+
- No negative revenue, spend, or counts
|
| 144 |
+
- Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)
|
| 145 |
+
- Continuity invariant holds: `prev_active + new − churned = active` on every row
|
| 146 |
+
- `impressions ≥ clicks ≥ conversions` on every channel row
|
| 147 |
+
|
| 148 |
+
## Schema
|
| 149 |
+
|
| 150 |
+
See `SCHEMA.md` for full column definitions, join model, metric formulas, and synthetic profile documentation.
|
| 151 |
+
|
| 152 |
+
## License
|
| 153 |
+
|
| 154 |
+
Released under **CC BY 4.0** — use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.
|
| 155 |
+
|
| 156 |
+
Synthetic data only — no real company, customer, or personal information.
|
| 157 |
+
|
| 158 |
+
## Get the full pack
|
| 159 |
+
|
| 160 |
+
This repo is a **6-company, 90-day sample**. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth-profile mixes, and custom industry / channel configurations.
|
| 161 |
+
|
| 162 |
+
**Self-serve (Stripe checkout):**
|
| 163 |
+
- [**Sample Scale tier — $5,000**](https://buy.stripe.com/7sY5kD2j85QTfSb5lfeEo03) — ~25K records, one subject, 72-hour delivery.
|
| 164 |
+
|
| 165 |
+
**Full pack + enterprise scope:**
|
| 166 |
+
- [www.solsticestudio.ai/datasets](https://www.solsticestudio.ai/datasets) - per-SKU pricing across Starter / Professional / Enterprise tiers, plus commercial licensing, custom generation, and buyer-specific variants.
|
| 167 |
+
|
| 168 |
+
**Procurement catalog:**
|
| 169 |
+
- [SolsticeAI Data Storefront](https://solsticeai.mydatastorefront.com) — available via Datarade / Monda.
|
| 170 |
+
|
| 171 |
+
## Citation
|
| 172 |
+
|
| 173 |
+
```bibtex
|
| 174 |
+
@dataset{solstice_saas_growth_pack_2026,
|
| 175 |
+
title = {Solstice SaaS Growth Pack (Sample)},
|
| 176 |
+
author = {Solstice AI Studio},
|
| 177 |
+
year = {2026},
|
| 178 |
+
publisher = {Hugging Face},
|
| 179 |
+
url = {https://huggingface.co/datasets/solsticestudioai/saas-growth-pack}
|
| 180 |
+
}
|
| 181 |
+
```
|
cover.png
ADDED
|
Git LFS Details
|
channel_performance.csv → data/channel_performance/train.csv
RENAMED
|
File without changes
|
companies.csv → data/companies/train.csv
RENAMED
|
File without changes
|
customer_segments.csv → data/customer_segments/train.csv
RENAMED
|
File without changes
|
dashboard_suggestions.csv → data/dashboard_suggestions/train.csv
RENAMED
|
File without changes
|
growth_metrics.csv → data/growth_metrics/train.csv
RENAMED
|
File without changes
|
metric_definitions.csv → data/metric_definitions/train.csv
RENAMED
|
File without changes
|
dataset-metadata.json
DELETED
|
@@ -1,20 +0,0 @@
|
|
| 1 |
-
{
|
| 2 |
-
"title": "Solstice SaaS Growth Pack (Sample)",
|
| 3 |
-
"id": "justin_solstice/solstice-saas-growth-pack",
|
| 4 |
-
"licenses": [{"name": "CC-BY-4.0"}],
|
| 5 |
-
"keywords": [
|
| 6 |
-
"business",
|
| 7 |
-
"saas",
|
| 8 |
-
"synthetic",
|
| 9 |
-
"analytics",
|
| 10 |
-
"business intelligence",
|
| 11 |
-
"dashboards",
|
| 12 |
-
"startup",
|
| 13 |
-
"growth",
|
| 14 |
-
"marketing",
|
| 15 |
-
"churn",
|
| 16 |
-
"tabular"
|
| 17 |
-
],
|
| 18 |
-
"collaborators": [],
|
| 19 |
-
"data": []
|
| 20 |
-
}
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metadata/dataset-metadata.json
ADDED
|
@@ -0,0 +1,266 @@
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|
|
| 1 |
+
{
|
| 2 |
+
"title": "Solstice SaaS Growth Pack (Sample)",
|
| 3 |
+
"id": "justinsolstice/solstice-saas-growth-pack",
|
| 4 |
+
"subtitle": "Dashboard-ready synthetic SaaS metrics - MRR, CAC, LTV, churn, ready in 10 min",
|
| 5 |
+
"description": "# Solstice SaaS Growth Pack (Sample)\n\n**A dashboard-ready synthetic SaaS metrics dataset.** Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes - no cleanup, no modeling.\n\nBuilt by [Solstice AI Studio](https://www.solsticestudio.ai/datasets) as a free sample of a larger commercial pack. 100% synthetic - no real company, customer, or personal data.\n\n## What is in the box\n\n| File | Rows | Grain | Purpose |\n|---|---|---|---|\n| companies.csv | 6 | company | Master dimension - 6 synthetic startups spanning 6 distinct growth narratives |\n| growth_metrics.csv | 540 | date x company | Daily revenue, MRR, customer counts, CAC, LTV, churn |\n| channel_performance.csv | 3,780 | date x company x channel | Marketing channel impressions, clicks, conversions, cost, attribution |\n| customer_segments.csv | 18 | company x segment | SMB / Mid-Market / Enterprise unit economics |\n| metric_definitions.csv | 7 | metric | Self-documenting formulas |\n| dashboard_suggestions.csv | 8 | chart | 4 starter dashboards with suggested axes |\n\n**Period:** 90 days. **Currency:** USD. **Dates:** ISO-8601 (YYYY-MM-DD). **Join key:** company_id.\n\n## Growth narratives included\n\nEach company embodies a distinct SaaS growth profile - so dashboards show realistic variance instead of random noise:\n\n- **Steady PLG** - strong SEO/content/referral, efficient long-term growth\n- **Paid accelerator** - aggressive paid acquisition, higher CAC\n- **Enterprise lumpy** - quarter-end deal spikes, lower churn\n- **Seasonal B2C** - demand seasonality and periodic swings\n- **Churn recovery** - visible churn event followed by stabilization\n- **Capital infusion** - growth acceleration after mid-period expansion\n\n## Why this dataset\n\n**Clean joins, zero cleanup.** Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies -> growth_metrics -> channel_performance -> customer_segments.\n\n**Pre-calculated SaaS metrics.** MRR, CAC, LTV, churn rate, conversion rate, CTR - all included, formulas documented in metric_definitions.csv. Users get to insight on first import.\n\n**Cross-table consistency.** Daily channel conversions sum exactly to new_customers. Daily channel cost sums exactly to marketing_spend. Active customer counts respect prev + new - churned = active on every row.\n\n**Realistic magnitudes.** Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.\n\n## Use cases\n\n- Instant demo dashboards for BI / analytics tools\n- User onboarding and first-value experiences\n- SaaS metrics dashboard templates\n- Product showcase and sales enablement\n- Analytics workflow testing (imports, joins, filters)\n- Startup and growth analytics education\n- Customer success and retention analysis\n- Marketing performance and attribution analysis\n\n## Quick start\n\n```\ncompanies.csv -> dimension table\ngrowth_metrics.csv -> primary fact (time x company)\nchannel_performance.csv -> secondary fact (time x company x channel)\ncustomer_segments.csv -> segment roll-up\n```\n\nJoin key is company_id. All dates are ISO-8601. All currency is USD.\n\n**Suggested first dashboard: SaaS Growth Overview**\n- Line chart: date x revenue, filter by company_name\n- Dual-axis line: date x (mrr, active_customers), filter by company_name\n\nFull dashboard recipes in dashboard_suggestions.csv.\n\n### Load with pandas\n\n```python\nimport pandas as pd\n\ncompanies = pd.read_csv(\"companies.csv\")\ngrowth = pd.read_csv(\"growth_metrics.csv\", parse_dates=[\"date\"])\nchannels = pd.read_csv(\"channel_performance.csv\", parse_dates=[\"date\"])\nsegments = pd.read_csv(\"customer_segments.csv\")\n\n# Monthly MRR per company\nmonthly_mrr = (\n growth.assign(month=growth[\"date\"].dt.to_period(\"M\"))\n .groupby([\"company_name\", \"month\"])[\"mrr\"].mean()\n .reset_index()\n)\n```\n\n## Data quality checklist\n\n- All foreign keys resolve (0 orphans)\n- No nulls in required columns\n- No negative revenue, spend, or counts\n- Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)\n- Continuity invariant holds: prev_active + new - churned = active on every row\n- impressions >= clicks >= conversions on every channel row\n\n## License\n\nReleased under **CC BY 4.0** - use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.\n\nSynthetic data only - no real company, customer, or personal information.\n\n## Get the full pack\n\nThis is a **6-company, 90-day sample**. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth profile mixes, and custom industry / channel configurations.\n\n**Self-serve (Stripe checkout):**\n- [**Sample Scale tier - $5,000**](https://buy.stripe.com/7sY5kD2j85QTfSb5lfeEo03) - ~25K records, one subject, 72-hour delivery.\n\n**Full pack + enterprise scope:**\n- [www.solsticestudio.ai/datasets](https://www.solsticestudio.ai/datasets) - per-SKU pricing across Starter / Professional / Enterprise tiers, plus commercial licensing, custom generation, and buyer-specific variants.\n\n**Procurement catalog:**\n- [SolsticeAI Data Storefront](https://solsticeai.mydatastorefront.com) - available via Datarade / Monda.\n\n## Citation\n\n```\n@dataset{solstice_saas_growth_pack_2026,\n title = {Solstice SaaS Growth Pack (Sample)},\n author = {Solstice AI Studio},\n year = {2026},\n publisher = {Kaggle},\n url = {https://www.kaggle.com/datasets/justinsolstice/solstice-saas-growth-pack}\n}\n```\n",
|
| 6 |
+
"licenses": [
|
| 7 |
+
{
|
| 8 |
+
"name": "CC BY 4.0"
|
| 9 |
+
}
|
| 10 |
+
],
|
| 11 |
+
"keywords": [
|
| 12 |
+
"business",
|
| 13 |
+
"marketing",
|
| 14 |
+
"tabular",
|
| 15 |
+
"finance"
|
| 16 |
+
],
|
| 17 |
+
"collaborators": [],
|
| 18 |
+
"isPrivate": false,
|
| 19 |
+
"expectedUpdateFrequency": "never",
|
| 20 |
+
"userSpecifiedSources": "Generated synthetically by Solstice AI Studio (solsticestudio.ai) using a proprietary SaaS growth simulation engine. 100% synthetic - no real company, customer, or personal information. Released as a free sample of a larger commercial pack.",
|
| 21 |
+
"image": "cover.png",
|
| 22 |
+
"data": [
|
| 23 |
+
{
|
| 24 |
+
"name": "companies.csv",
|
| 25 |
+
"description": "Master company dimension. 6 synthetic startups each embodying a distinct growth narrative (steady PLG, paid accelerator, enterprise lumpy, seasonal B2C, churn recovery, capital infusion). Foreign key: company_id.",
|
| 26 |
+
"totalBytes": 549,
|
| 27 |
+
"columns": [
|
| 28 |
+
{
|
| 29 |
+
"name": "company_id",
|
| 30 |
+
"description": "Stable primary key for the company (e.g. CO-0001). Foreign key target for all other tables."
|
| 31 |
+
},
|
| 32 |
+
{
|
| 33 |
+
"name": "company_name",
|
| 34 |
+
"description": "Human-readable company name (synthetic)."
|
| 35 |
+
},
|
| 36 |
+
{
|
| 37 |
+
"name": "industry",
|
| 38 |
+
"description": "Industry label for the synthetic company (e.g. Collaboration SaaS, FinTech SaaS)."
|
| 39 |
+
},
|
| 40 |
+
{
|
| 41 |
+
"name": "growth_style",
|
| 42 |
+
"description": "One of 6 growth narratives: steady_plg, paid_accelerator, enterprise_lumpy, seasonal_b2c, churn_recovery, capital_infusion."
|
| 43 |
+
},
|
| 44 |
+
{
|
| 45 |
+
"name": "founded_date",
|
| 46 |
+
"description": "Founding date (ISO-8601, YYYY-MM-DD)."
|
| 47 |
+
},
|
| 48 |
+
{
|
| 49 |
+
"name": "avg_revenue_per_customer",
|
| 50 |
+
"description": "Average monthly revenue per active customer in USD."
|
| 51 |
+
},
|
| 52 |
+
{
|
| 53 |
+
"name": "gross_margin_pct",
|
| 54 |
+
"description": "Gross margin as a percentage (e.g. 0.78 = 78%)."
|
| 55 |
+
},
|
| 56 |
+
{
|
| 57 |
+
"name": "initial_active_customers",
|
| 58 |
+
"description": "Active customer count at the start of the simulation window."
|
| 59 |
+
}
|
| 60 |
+
]
|
| 61 |
+
},
|
| 62 |
+
{
|
| 63 |
+
"name": "growth_metrics.csv",
|
| 64 |
+
"description": "Primary fact table. Daily revenue, MRR, customer counts, CAC, LTV, and churn per company across 90 days. Grain: date x company. 540 rows (6 companies x 90 days).",
|
| 65 |
+
"totalBytes": 45436,
|
| 66 |
+
"columns": [
|
| 67 |
+
{
|
| 68 |
+
"name": "date",
|
| 69 |
+
"description": "Daily timestamp (ISO-8601, YYYY-MM-DD)."
|
| 70 |
+
},
|
| 71 |
+
{
|
| 72 |
+
"name": "company_id",
|
| 73 |
+
"description": "Foreign key to companies.company_id."
|
| 74 |
+
},
|
| 75 |
+
{
|
| 76 |
+
"name": "company_name",
|
| 77 |
+
"description": "Denormalized company name for quick grouping in BI tools."
|
| 78 |
+
},
|
| 79 |
+
{
|
| 80 |
+
"name": "revenue",
|
| 81 |
+
"description": "Daily revenue in USD."
|
| 82 |
+
},
|
| 83 |
+
{
|
| 84 |
+
"name": "mrr",
|
| 85 |
+
"description": "Monthly Recurring Revenue in USD (rolling). Reconciles with daily revenue over a month."
|
| 86 |
+
},
|
| 87 |
+
{
|
| 88 |
+
"name": "new_customers",
|
| 89 |
+
"description": "Count of customers acquired this day. Sum across channels equals channel_performance.conversions for the same date+company."
|
| 90 |
+
},
|
| 91 |
+
{
|
| 92 |
+
"name": "churned_customers",
|
| 93 |
+
"description": "Count of customers lost this day."
|
| 94 |
+
},
|
| 95 |
+
{
|
| 96 |
+
"name": "active_customers",
|
| 97 |
+
"description": "Customers active at end of day. Respects prev_active + new - churned = active."
|
| 98 |
+
},
|
| 99 |
+
{
|
| 100 |
+
"name": "cac",
|
| 101 |
+
"description": "Customer Acquisition Cost in USD (marketing_spend / new_customers)."
|
| 102 |
+
},
|
| 103 |
+
{
|
| 104 |
+
"name": "ltv",
|
| 105 |
+
"description": "Customer Lifetime Value in USD (avg_revenue_per_customer * gross_margin / churn_rate)."
|
| 106 |
+
},
|
| 107 |
+
{
|
| 108 |
+
"name": "marketing_spend",
|
| 109 |
+
"description": "Total marketing spend in USD. Equals sum of channel_performance.cost for the same date+company."
|
| 110 |
+
},
|
| 111 |
+
{
|
| 112 |
+
"name": "churn_rate",
|
| 113 |
+
"description": "Daily churn rate (churned_customers / prev_active)."
|
| 114 |
+
}
|
| 115 |
+
]
|
| 116 |
+
},
|
| 117 |
+
{
|
| 118 |
+
"name": "channel_performance.csv",
|
| 119 |
+
"description": "Marketing channel performance at daily grain. Impressions, clicks, conversions, cost, and attributed revenue per channel per company per day. Channel totals reconcile exactly to growth_metrics (conversions = new_customers, cost = marketing_spend). Grain: date x company x channel. 3,780 rows.",
|
| 120 |
+
"totalBytes": 278512,
|
| 121 |
+
"columns": [
|
| 122 |
+
{
|
| 123 |
+
"name": "date",
|
| 124 |
+
"description": "Daily timestamp (ISO-8601, YYYY-MM-DD)."
|
| 125 |
+
},
|
| 126 |
+
{
|
| 127 |
+
"name": "company_id",
|
| 128 |
+
"description": "Foreign key to companies.company_id."
|
| 129 |
+
},
|
| 130 |
+
{
|
| 131 |
+
"name": "company_name",
|
| 132 |
+
"description": "Denormalized company name for quick grouping."
|
| 133 |
+
},
|
| 134 |
+
{
|
| 135 |
+
"name": "channel",
|
| 136 |
+
"description": "Marketing channel: paid_search, social, content, email, referral, direct, affiliate."
|
| 137 |
+
},
|
| 138 |
+
{
|
| 139 |
+
"name": "impressions",
|
| 140 |
+
"description": "Ad or content impressions delivered (impressions >= clicks invariant)."
|
| 141 |
+
},
|
| 142 |
+
{
|
| 143 |
+
"name": "clicks",
|
| 144 |
+
"description": "Clicks generated (clicks >= conversions invariant)."
|
| 145 |
+
},
|
| 146 |
+
{
|
| 147 |
+
"name": "conversions",
|
| 148 |
+
"description": "New customers attributed to this channel. Sums to growth_metrics.new_customers per date+company."
|
| 149 |
+
},
|
| 150 |
+
{
|
| 151 |
+
"name": "cost",
|
| 152 |
+
"description": "Marketing spend in USD for this channel. Sums to growth_metrics.marketing_spend per date+company."
|
| 153 |
+
},
|
| 154 |
+
{
|
| 155 |
+
"name": "revenue_generated",
|
| 156 |
+
"description": "Revenue attributed to this channel in USD."
|
| 157 |
+
},
|
| 158 |
+
{
|
| 159 |
+
"name": "conversion_rate",
|
| 160 |
+
"description": "Conversions / clicks."
|
| 161 |
+
},
|
| 162 |
+
{
|
| 163 |
+
"name": "click_through_rate",
|
| 164 |
+
"description": "Clicks / impressions."
|
| 165 |
+
}
|
| 166 |
+
]
|
| 167 |
+
},
|
| 168 |
+
{
|
| 169 |
+
"name": "customer_segments.csv",
|
| 170 |
+
"description": "Segment-level unit economics. Average LTV, CAC, churn rate, and revenue per segment (SMB, Mid-Market, Enterprise) per company. 18 rows (6 companies x 3 segments).",
|
| 171 |
+
"totalBytes": 1078,
|
| 172 |
+
"columns": [
|
| 173 |
+
{
|
| 174 |
+
"name": "company_id",
|
| 175 |
+
"description": "Foreign key to companies.company_id."
|
| 176 |
+
},
|
| 177 |
+
{
|
| 178 |
+
"name": "company_name",
|
| 179 |
+
"description": "Denormalized company name."
|
| 180 |
+
},
|
| 181 |
+
{
|
| 182 |
+
"name": "segment",
|
| 183 |
+
"description": "Customer segment: SMB, Mid-Market, or Enterprise."
|
| 184 |
+
},
|
| 185 |
+
{
|
| 186 |
+
"name": "avg_ltv",
|
| 187 |
+
"description": "Average customer lifetime value for this segment (USD)."
|
| 188 |
+
},
|
| 189 |
+
{
|
| 190 |
+
"name": "avg_cac",
|
| 191 |
+
"description": "Average customer acquisition cost for this segment (USD)."
|
| 192 |
+
},
|
| 193 |
+
{
|
| 194 |
+
"name": "churn_rate",
|
| 195 |
+
"description": "Segment-level monthly churn rate."
|
| 196 |
+
},
|
| 197 |
+
{
|
| 198 |
+
"name": "avg_revenue",
|
| 199 |
+
"description": "Average monthly revenue per customer in this segment (USD)."
|
| 200 |
+
}
|
| 201 |
+
]
|
| 202 |
+
},
|
| 203 |
+
{
|
| 204 |
+
"name": "metric_definitions.csv",
|
| 205 |
+
"description": "Self-documenting metric catalog. Each row is one SaaS metric with definition, formula, source table, and grain. 7 metrics.",
|
| 206 |
+
"totalBytes": 1269,
|
| 207 |
+
"columns": [
|
| 208 |
+
{
|
| 209 |
+
"name": "metric_name",
|
| 210 |
+
"description": "Canonical metric name (e.g. mrr, cac, ltv, churn_rate)."
|
| 211 |
+
},
|
| 212 |
+
{
|
| 213 |
+
"name": "definition",
|
| 214 |
+
"description": "Plain-English definition of the metric."
|
| 215 |
+
},
|
| 216 |
+
{
|
| 217 |
+
"name": "formula",
|
| 218 |
+
"description": "Mathematical formula or computation used to derive the metric."
|
| 219 |
+
},
|
| 220 |
+
{
|
| 221 |
+
"name": "table_name",
|
| 222 |
+
"description": "Which CSV file the metric appears in."
|
| 223 |
+
},
|
| 224 |
+
{
|
| 225 |
+
"name": "grain",
|
| 226 |
+
"description": "Row grain of the metric (e.g. date x company, company x segment)."
|
| 227 |
+
}
|
| 228 |
+
]
|
| 229 |
+
},
|
| 230 |
+
{
|
| 231 |
+
"name": "dashboard_suggestions.csv",
|
| 232 |
+
"description": "Starter dashboard recipes. 8 charts spanning 4 dashboard themes with suggested chart type, x/y axes, and filters. Paste straight into any BI tool.",
|
| 233 |
+
"totalBytes": 921,
|
| 234 |
+
"columns": [
|
| 235 |
+
{
|
| 236 |
+
"name": "dashboard_name",
|
| 237 |
+
"description": "Named dashboard recipe (e.g. SaaS Growth Overview, Marketing Attribution)."
|
| 238 |
+
},
|
| 239 |
+
{
|
| 240 |
+
"name": "chart_name",
|
| 241 |
+
"description": "Short chart title."
|
| 242 |
+
},
|
| 243 |
+
{
|
| 244 |
+
"name": "chart_type",
|
| 245 |
+
"description": "Chart visualization type (line, bar, dual_axis_line, stacked_bar, etc)."
|
| 246 |
+
},
|
| 247 |
+
{
|
| 248 |
+
"name": "primary_table",
|
| 249 |
+
"description": "Main CSV this chart pulls from."
|
| 250 |
+
},
|
| 251 |
+
{
|
| 252 |
+
"name": "x_axis",
|
| 253 |
+
"description": "Suggested x-axis column."
|
| 254 |
+
},
|
| 255 |
+
{
|
| 256 |
+
"name": "y_axis",
|
| 257 |
+
"description": "Suggested y-axis column(s) - comma-separated when dual-axis."
|
| 258 |
+
},
|
| 259 |
+
{
|
| 260 |
+
"name": "filter_suggestion",
|
| 261 |
+
"description": "Recommended filter (usually company_name for per-company dashboards)."
|
| 262 |
+
}
|
| 263 |
+
]
|
| 264 |
+
}
|
| 265 |
+
]
|
| 266 |
+
}
|