Their hypotheses were: If a person experiences a state of arousal for which they have no immediate explanation, they will label this state and describe their feelings in terms of the cognitions available to them at the time.
Nende hüpoteesid olid: Kui inimene kogeb aktivatsiooni, mille kohta tal ei ole kohest seletust, märgistab ta selle oleku ning kirjeldab oma tundeid tema jaoks sel ajahetkel saada olevate tunnetuste põhjal.