Eventual standardization of the technology might result in more choices for consumers; as of 2009 increasing numbers of third-party software vendors have started to enter this growing field.
Tehnoloogia standardiseerimine pakuks tarbijatele rohkem võimalusi, kuna 2009. aastast on üha enam kolmanda osapoole tarkvaratootjaid sisenenud sellele kasvavale turule.