Participants were more likely to remember, "Dear Aunt Jane," than to remember the numbers; they were also more likely to remember the words in the phrase order than to remember the numbers in the order they were presented.
Osalejad mäletasid suurema tõenäosusega fraasi "kallis tädi Jane" kui numbreid; samuti oli tõenäolisem, et sõnu mäletatakse esitatud fraasi järjestuses kui see, et numbreid mäletatakse nende esitamise järjekorras.