According to Bauman, this change reversed Freud's "modern" tradeoff—i.e., security was given up in exchange for more freedom, freedom to purchase, consume, and enjoy life.
Baumani kohaselt pööras see muutus ümber Freudi "modernse" kompromissi – loobuti turvalisusest, et saaks nautida suuremat vabadust – vabadust osta, tarbida, elu nautida.