JetBlue started by following Southwest's approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as in-flight entertainment, TV at every seat, and Sirius XM satellite radio.
JetBlue sai alguse, pakkudes odavaid lende nagu turukonkurent Southwest, kuid lennufirma püüdis ennast teistest eristada nii, et neil on meelelahutus lennukis, televiisor iga istme juures ja Sirius XM satelliitraadio.