As Larry Tye describes in his book The Father of Spin: Edward L. Bernays and The Birth of Public Relations, Bernays was able to help tobacco and alcohol companies use techniques to make certain behaviors more socially acceptable in 20th-century United States.
Nagu Larry Tye kirjeldas oma raamatus The Father of Spin: Edward L. Bernays and The Birth of Public Relations, suutis Edward Bernays, keda on kutsutud suhtekorralduse isaks, aidata 20. sajandi Ameerika tubaka ja alkoholi ettevõtetel kasutada taktikaid, mis muutsid teatud käitumist sotsiaalselt vastuvõetavamateks.