The 4 I's cultural model was developed by Hazel Rose Markus and Alana Conner in their book Clash! 8 Cultural Conflicts That Make Us Who We Are.
Neljal i-tähel põhineva kultuurilise mudeli lõid Hazel Rose Markus ja Alana Conner oma raamatus "Clash! 8 Cultural Conflicts That Make Us Who We Are".