Academics who have studied the industry believe that it and other forms of electronic communication such as e-mail and social networks are starting to have a significant effect on the ways in which people find love.
Sellist tööstust uurinud akadeemikud usuvad, et elektroonsed suhtlusvormid nagu e-post ja suhtlusvõrgustikud hakkavad suuresti mõjutama seda, kuidas inimesed armastuse leiavad.