Newsgroup: it.discussioni.auto
Titolo: Lexus: piccola storia

Tanto per dare un'idea di quella che a mio avviso costituisce
un'esemplare "success story" in campo automobilistico... questi sono
estratti dalla (breve) storia della Lexus che si trova sul sito
americano della Casa. "Official blurb" a parte, e' impressionante come
in soli 3 anni questo marchio abbia conquistato il suo segmento
partendo da zero.
August 1983
At a top-level, top-secret meeting, Toyota Chairman Eiji Toyoda
determines the time is right to create a luxury vehicle to challenge
the world's best.
May 1985
A study team visits the U.S. to conduct focus groups while a design
team moves to California to develop concepts.
July 1985
The first of the LS 400 running prototypes is built.
May 1987
Management approves the final design of the LS 400.
September 1989
The LS 400 and ES 250 go on sale.
July 1990
Lexus first appears in a J.D. Power and Associates study, ranked as the
#1 Carline in the Initial Quality Study.
May 1991
Lexus unveils the first new addition to its product line, the SC 400.
August 1991
The SC 300 is introduced.
Lexus sweeps the J.D. Power and Associates studies, topping the
Customer Satisfaction Study as the #1 Carline, the Initial Quality
Study as the Best Overall Carline, and the Sales Satisfaction Study as
the Best Overall Carline.
January 1992
The SC 400 and ES 300 are named Automobile Magazine All-Stars, and SC
400 a Car and Driver 10 Best. Lexus outsells BMW and Mercedes-Benz to
become the number-one luxury import.
July 1994
Lexus is ranked as the #1 Carline in the J.D. Power and Associates
Customer Satisfaction Study for the fourth straight year and as the
Best Overall Carline in Sales Satisfaction for the third time in four
years.
January 1995
The SC 300 is named a Car and Driver 10Best. The LS 400 receives
Popular Mechanics' Design and Engineering Award. And Lexus was the
best-selling luxury import in 1994.
March 1995
In its first year of eligibility, Lexus is ranked by J.D. Power and
Associates as the Best Overall Carline in Vehicle Dependability after
five years of ownership.
July 1995
For an unprecedented fifth consecutive year, Lexus ranks as the #1
Carline in the J.D. Power and Associates Customer Satisfaction Study.
May 1996
The ES 300 and SC 400/300 rank as the Best Entry Luxury Car and Best
Premium Luxury Car, respectively, in the J.D. Power and Associates
Initial Quality Study.
June 1996
Lexus is ranked a Best Overall Nameplate in the J.D. Power and
Associates Sales Satisfaction Index.
September 1996
A more luxurious, more powerful, second-generation ES 300 is
introduced. LS 400 is ranked Most Appealing Premium Luxury Car in the
J.D. Power and Associates APEAL study.
March 1997
For the third consecutive year, Lexus ranks as the #1 Nameplate in the
J.D. Power and Associates Vehicle Dependability Study,SM registering
the fewest problems after five years of ownership.
April 1998
Lexus once again is named the #1 Nameplate in long-term dependability
after five years of ownership by the J.D. Power and Associates Vehicle
Dependability Index. Lexus has earned this honor every year it's been
eligible.
July 1999
Lexus ranks as the #1 Nameplate in the J.D. Power and Associates
Customer Satisfaction Index for the eighth time in nine years.
November 1999
Lexus sells its millionth vehicle in the U.S.
May 2003
For the seventh consecutive year, the J.D. Power and Associates Initial
Quality Study (IQS) names the LS the Highest Ranked Premium Luxury Car.
The same study also designates the GS as the Highest Ranked Mid Luxury
Car, while the ES earns the title of Highest Ranked Entry Luxury Car.
-- 
Kamox
[24; 225]
http://kamox.altervista.org

 partendo da zero.
Ciò vuol dire che gli investimenti nella Qualità pagano :)
-- 
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AR 156 1.9 Jtd My98 155k km
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