Newsgroup: it.sport.formula1.moderato
Titolo: [ENG] Budweiser new sponsor for Williams

Source: Motorsport.com F1 News
http://www.motorsport.com/news/article.asp?ID=130267&amp;FS=F1
Budweiser, the world's best-selling beer, and the BMW WilliamsF1 Team,a
global leader in Formula One, today announced the "King of Beers"will
serve as an "official sponsor" of the BMW WilliamsF1 Team. Themulti-year
agreement is Budweiser's first sponsorship in Formula One andbuilds upon
the brand's international sports marketing portfolio.
As part of the agreement, the Budweiser logo will be featured on racecars
driven by two of the sport's hottest drivers -- Juan Pablo Montoyaand
Ralf Schumacher -- as well as on driver and team uniforms. The brandalso
will have rights to use the drivers' images, team logo and teamcars in
advertising and sales promotion initiatives.
The sponsorship announcement comes on the heels of two consecutiveone-two
finishes for Schumacher and Montoya at the European Grand Prixon June 29
and the French Grand Prix on July 6. Budweiser will debut itssponsorship
of the BMW WilliamsF1 Team at the British Grand Prix in theUnited Kingdom
on July 20.
"Our sponsorship of the BMW WilliamsF1 Team enables Budweiser to reach
aglobal audience of racing fans by leveraging the resources and
marketingexpertise of two industry leaders," said Tony Ponturo, vice
president,global media and sports marketing, Anheuser-Busch, Inc.
"For more than 25 years, WilliamsF1 has been synonymous with the best
inFormula One racing, and we look forward to continuing the team's
winningtradition at this weekend's British Grand Prix."
Principal Frank Williams said, "Budweiser is one of the world's
mostadmired and identifiable brands, and of course has an impressive
historyas a patron of motor racing. I represent the whole team in saying
thatwe feel extremely privileged to form a commercial alliance with a
brandof this stature and importance."
Budweiser sponsors a variety of motorsports teams, and in the past14
years, Bud Racing teams have produced 36 national and worldchampionships.
Budweiser was an associate sponsor during Montoya'sIndianapolis 500
victory in 2000, when he became the first rookie to winthe event since
1966. In addition, the brand serves as "official beer"sponsor of the
National Association of Stock Car Auto Racing (NASCAR)and the National
Hot Rod Association (NHRA); and sponsors NASCAR's DaleEarnhardt Jr., the
Miss Budweiser unlimited hydroplane team, and theNHRA's Kenny Bernstein.
-williams-
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Si... pero' producono una birra che non e' che sia proprio il massimo..
===%D
Dopo il ritiro (forzato della Marlboro) proporrei una Ferrari
sponsorizzata "Brunello di Montalcino" o "Sassicaia"... :-P
A parte gli scherzi.. un bel colpo per la Williams, uno
sponsor importante se non sbaglio "conteso" proprio anche
dalla Ferrari... tra l'altro entrambi a sfondo rosso :-)
Ciao ciao
Luke Nuke
--------------------------------
Inviato via 
http://usenet.libero.it

 serve as an "official sponsor" of the BMW WilliamsF1 Team.
Chissą come saranno contenti quelli della Veltins!!!
Ciao.
Mauro

 Chissà come saranno contenti quelli della Veltins!!!
Immagino che se avessero sborsato l'equivalente di 10 milioni di 
dollari per 5 anni (almeno queste erano le cifre ventilate prima 
dell'accordo, che non ho letto, e che probabilmente non le riporterà 
.....) quasi certamente non sarebbero stati sostituiti ..... :D