Newsgroup: it.sport.formula1.moderato
Titolo: [ENG] European TV stats "encouraging"

Source: pitpass
http://www.pitpass.com/fes_php/pitpass_news_item.php?fes_art_id=31226
Bernie Ecclestone might want more and more Grands Prix in the
east, where governments fall over themselves to meet his financial
demands, but it is in Europe where his other precious market - TV viewers
- continues to flourish.Latest TV viewing figures for the five main
European viewing nations - France, Spain, Germany, Italy and the UK - are
extremely encouraging, according to Sportbusiness .Although the first two
races were broadcast at (Euro) unfriendly viewing times and the Bahrain
Grand Prix took place during some unseasonably fine weather in northern
Europe, F1 is pulling in the punters, despite the departure of Michael
Schumacher .In France, TF1 drew an average 2.5 million viewers for the
third year in succession for the Malaysian Grand Prix, while the Bahrain
event provided a 31 percent audience share. Year-on-year comparisons with
the Australian Grand Prix are unreliable due to the fact that the event
was held at a different time in 2006.In Spain, Tele5 has shown increases
for all three races so far this season, with the Bahrain event yielding
the highest live audience to date with an average of 5.2 million viewers
(4.2 million in- 2006). At its peak 6.7 million viewers were watching the
race (5.6 million - 2006) which equates to an audience share of 57
percent. Despite the absence of Michael Schumacher , in Germany the
decline is not as bad as had been predicted, especially when one
considers that 2006 was a strong year. RTL's coverage of the Malaysia
race enjoyed the highest audience of all programmes that day, incredibly
out-performing peak evening programmes. The fine weather on the Sunday of
the Bahrain race however, meant that only 13 million watched the race
compared to 20 million in 2006. Though this appears to be a massive drop,
in terms of 'share' the decrease is minimal. Indeed, compared to 2006 the
share for the first two races is down 10 percent, and the Bahrain event
just 2 percent.The Lewis Hamilton effect is already having an impact in
the UK, where the audience for the Malaysia GP was up 27 percent on 2006.
Once again, due to the fine weather, the numbers were slightly down for
the Bahrain race, with the share just 8 percent up on 2006. That said,
the highlights programme - shown late on Sunday night - attracted 1m
viewers, compared with 400,000 in 2006.Italy has witnessed a year-on-year
increase, with each race this season attracting more viewers than its
2006 counterpart. For the Melbourne race, RAI enjoyed a share of 72
percent, while Malaysia attracted 5.8 million viewers (61 percent share).
The Bahrain GP saw 11.1 million viewers tune in to see Felipe Massa take
his first win of the season, a bigger audience than any race in 2006, bar
the Brazilian Grand Prix, which was also won by Massa .
Copyright 2007 Pitpass.com
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Ottimo esempio di pessima informazione o, se vogliamo, di 
disinformazione...
Quando il valore degli spettatori in assoluto è impresentabile, si parla 
di share, quando entrambi fanno cagare, si fanno raffronti scorretti con 
periodi precedenti...
Cmq. l'utilizzo della parola "incoraggianti" tradisce il fatto che i 
dati facciano veramente pena, o quasi.
Che niente niente 'sto pezzo di carta è posseduto da qualcuno che nel 
circus ha degli interessi economici?
-- 
#14
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