Newsgroup: it.sport.formula1.moderato
Titolo: [ENG] Wilux is title sponsor to Minardi

Source: Motorsport.com F1 News
http://www.motorsport.com/news/article.asp?ID=146866&amp;FS=F1
Minardi Cosworth is todaydelighted to confirm that Wilux Benelux has
become title sponsor, withthe Faenza-based team to be known officially as
Wilux Minardi Cosworthduring the 2004 Formula One season. Wilux
manufactures shower cubiclesand baths for the medium- and top-class
segments of the market, and isheadquartered in the Netherlands, with
design facilities in Italy.
The company first tasted the benefits of involvement with Formula Onelast
season as a commercial partner of Minardi. An increase in Wiluxsales of
40 per cent in 2003, however, and a measurable improvement inbrand
recognition registered during the same period, prompted WiluxManaging
Director, Ruud Wildschut, to shift up a gear in terms of hiscompany's F1
involvement for 2004.
"Sponsorship activities are nothing new for Wilux, as the companyhas been
involved with motorcycle racing and Dutch Premier Leaguefootball in
recent years," observes Mr Wildschut.
"Significantly, however, last year's co-operation withMinardi marked the
first occasion that our company had been involved atthe highest level of
sports sponsorship -- Formula One -- andthe results have been truly
amazing. It is impossible to ignore theincreased sales of Wilux products
during the relatively short time wehave been involved with Minardi, or
the huge levels of goodwill that havevery clearly been generated with our
customers as a direct result of thissponsorship."
"Therefore, this increase in our commercial co-operation is afurther
logical step in the development of our relationship withMinardi. Having
observed the team members at work first-hand, I canconfirm that we
believe 100 per cent in their capabilities and potential,and are pleased
to continue to support them in their efforts."
Minardi Team Principal, Paul Stoddart, says, "It's extremelygratifying
when a commercial partner demonstrates its faith in the teamby not only
renewing its support at the start of a new season, butincreasing that
support significantly. It suggests we must be doingsomething right. Wilux
worked hard last year at leveraging itsinvolvement with Minardi and F1,
specifically by instigating an extensiveprogramme of promotional
activities based around its involvement with theteam."
"We're very pleased that this contributed to a significantincrease in
Wilux sales globally, which has led directly to the companystepping up
its involvement with the team. We're very proud of ournew name for 2004,
Wilux Minardi Cosworth, and the team will be doing itsutmost to ensure
Ruud Wildschut and his team at Wilux are equally proudof their
involvement with Minardi over the coming year."
The Wilux "water-droplet" logo, along with the now-famous"Bathroom
pleasure" slogan, will be positioned prominently onthe Minardi Cosworth
cars, as well as on the overalls and helmets of racedrivers, Gianmaria
Bruni and Zsolt Baumgartner, plus official testdriver, Bas Leinders.
Customers will continue to be able to take part inentertaining Wilux
promotional activities surrounding each Grand Prix in2004. Wilux Benelux
has an annual turnover of some 60 million Euros,employs 180 staff and
exports bathroom equipment to 28 countriesworldwide.
-minardi-
Copyright 1994-2004 Motorsport.com, Inc.
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 baths for the medium- and top-class segments of the market
Naturale sponsor tecnico... per quel cesso di macchine!
Ciao.
Mauro