Newsgroup: it.sport.atletica
Titolo: Morto l'inventore delle PowerBar

Giro questa notizia che hanno riportato nell'NG di cicloturismo.
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Newsgroups: rec.bicycles.racing
Subject: Noted passing
Since most of us now take these products for granted....
March 23, 2004
Brian Maxwell, 51, Marathoner Who Created Energy Bar, Dies
By REUTERS
Brian Maxwell, a former world-ranked marathoner who created the PowerBar
in his kitchen to improve his performance and started a sports nutrition
revolution in the process, died on Friday. He was 51.
Mr. Maxwell collapsed while waiting in line to mail a package at the San 
Anselmo post office in Marin County, Calif., friends said. He was 
pronounced dead at Marin General Hospital, a hospital spokeswoman said.
Born in London, Mr. Maxwell grew up in Toronto. He graduated from the 
University of California at Berkeley in 1975 with a degree in 
architecture.
For eight years he earned a living as a long-distance runner representing 
Canada in international competitions. In 1977 he was ranked the No. 3 
marathoner in the world by Track & Field News. By 1980 he was the 
top-ranked Canadian marathon runner on the Olympic team that boycotted the 
Moscow Olympics.
In 1983, after winning 14 marathons, Maxwell developed a stomach ailment 
that slowed his timing near the end of a race, causing him to finish 
seventh.
He took to the kitchen in his Berkeley, Calif., apartment and began mixing 
various low-fat potions that would be easily digestible and provide quick 
energy.
The bar was developed over three years with help from Bill Vaughn, a 
biochemist from the University of California at Berkeley, and Jennifer 
Biddulph, a food science student who would later become his wife.
After offering homemade bars to several friends who claimed their 
performances improved, Mr. Maxwell decided to open a business. He put his 
life savings into the company and manufactured 35,000 bars in malt-nut and 
chocolate flavors.
Over the next 13 years, PowerBar expanded into a multimillion-dollar 
company that created a market filled with competitors like Balance Bars 
and Clif Bars.
In 2000 the company was sold to Nestlé S.A. for a reported $375 million, 
and Mr. Maxwell turned his energies to mentoring other entrepreneurs and 
to philanthropic activities.
He is survived by his wife and six children.
-- 
'ciotti.
Engineered in Rivoli (Turin) in year 1971 by Ernesto and Angelina
Red Wine, Passion & Rage powered
Randonneur inside  
"E tu mi vieni a dire quasi gridando che non c'č piů salvezza,
sta sprofondando il mondo
Ma io ti voglio dire che non č mai finita, che tutto quel che accade
fa parte della vita."
(Giorgio Gaber, "Verso il Terzo Millennio")
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pronounced dead at Marin General Hospital, a hospital spokeswoman said.
Beh... questa mi sembra un pò fuorviante.
Non sono un fanatico delle barrette energetiche, ma di qui a dire che
possano condurre alla morte...
Potrebbe essere stato debole di cuore o chissà cos'altro, no?

 possano condurre alla morte...
Magari era una pastiglia dei freni della macchina...   ;o)
-- 
Icarus
La sola cosa che separa un uomo da cio' che desidera e' credere che sia
possibile. (Richard Devos)

Magari era una pastiglia dei freni della macchina...   ;o)
Mmmh... troppo pesante, a meno che non fosse in carbonio. ;-)

 Mmmh... troppo pesante, a meno che non fosse in carbonio. ;-)
Visto il risultato, potrebbe essere....   ;o)
