Newsgroup: it.economia.borsa
Titolo: Notiziola divertente per i fumatori....

Canada opts for drooping cigarette to stop smokers
1901/2000   21:00
    By Randall Palmer
    OTTAWA, Jan 19 (Reuters) - If Canadians have still not got
the message about the dangers of smoking, then a depiction of a
drooping, impotent cigarette or grotesque photos of diseased
lungs on cigarette packs might do the trick.
    Canadian Health Minister Allan Rock announced proposed new
regulations on Wednesday requiring all new cigarette packages
to have graphic representations of damage caused by tobacco --
ranging from sexual dysfunction to lung cancer and gum
disease.
    "Cigarettes may cause sexual impotence due to decreased
blood flow to the penis. This can prevent you from having an
erection," reads one blunt warning next to a photo of a limp
cigarette.
    Other labels, which would cover fully half of the front and
back of the packs, show foul color photographs of a diseased
mouth, lung tumors or a damaged heart, or a photo of a daughter
imitating her glamorous but smoking mother.
    The Canadian regulations, which Rock hopes to have in place
by the end of the year, go further than requirements in most
other countries.
    U.S. Senators Frank Lautenberg, a Democrat from New Jersey,
and Richard Lugar, Republican from Indiana, are preparing
legislation which would require bold large warnings like
"Cigarettes are addictive" but do not go as far as photos.
    "Our current cigarette warning labels are an international
embarrassment," Lautenberg said in a statement issued on
Wednesday in Washington.
    Cigarettes sold in Canada already carry warnings such as
those proposed in the United States, but on a voluntary basis.
    The new warnings would be mandatory in Canada and all would
carry pictures, or in one case, a graph comparing death rates.
Government research found warnings with pictures were 60 times
as encouraging to stop or not start smoking as simple words.
    Rock said tobacco use was the number one health issue in
Canada. It kills 45,000 Canadians every year. Government takes
in C$2.2 billion ($1.5 billion) in tobacco taxes each year but
forks out C$3 billion in resulting health costs.
    "Tobacco is the only product on the market that will result
in a premature death for one out of every two users," Rock
said.
    In 1995, Canada's Supreme Court struck down a government
ban on tobacco advertising and also said it was
unconstitutional to require unattributed warnings. The new
requirements attribute the messages to the government
department Health Canada.
    The new regulations will also require tobacco manufacturers
and importers to report to the federal government on sales
data, manufacturing and processing methodologies, ingredients,
toxic constituents, toxic emissions, research studies and
promotional activities.
    The main tobacco companies operating in Canada are Imperial
Tobacco Ltd. , Rothmans, Benson & Hedges Inc.
, and RJR MacDonald .
    ($1=$1.45 Canadian)
  ((Reuters Ottawa Bureau, 
1-613-235-6745
, fax 
1-613-235-5890
))

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