qué lindas las expresiones regulares :D

:'<,'>s/^\([^0-9]\+\)\([0-9\.]\+\)\([^\.]\+\)\.\([^:]\+\):\(.*\)$/author = "\1",\ryear = "\2",\rtitle
= "\3",\raddress = "\4",\rpublisher = "\5"\r

Conflicts:
	ref.bib