Update README.md

README.md

@@ -33,9 +33,9 @@ The **FrodoBots 1K Dataset** is a diverse collection of camera footage, GPS, IMU
 
 - If you're interested in testing out your AI models on your own FrodoBots, we encourage you to support our upcoming [**Kickstarter Campaign**](https://get.frodobots.com/) (from US$699 per unit).
 
-- If you're interested in testing out your AI models on our existing fleet of FrodoBots (in Singapore, London, Madrid, etc), feel free to contact Michael Cho to gain access to our SDK.
+- If you're interested in testing out your AI models on our existing fleet of FrodoBots (in Singapore, London, Madrid, etc), feel free to contact [Michael Cho](https://twitter.com/micoolcho) to gain access to our SDK.
 
-- If you're interested in playing the game (ie. remotely driving a FrodoBot), you may [**sign up here**] (all you need is a game controller & browser).
+- If you're interested in playing the game (ie. remotely driving a FrodoBot), you may [**sign up here**](https://drive.frodobots.com/) (all you need is a game controller & browser).
 
 > We want to express our sincere gratitude to the team at **BlurIt** for sponsoring our video redaction efforts (ie. blurring of faces & license plates). If you need help with anonymizing your images or videos, feel free to check out their website: https://blurit.io/en 
 
@@ -133,8 +133,14 @@ The game objective is to complete the pre-defined navigation missions in single-
 |:--:| 
 | *Road crossing in Palo Alto* |
 
-## **Usage**
-For users not familiar with the structure of the data or those requiring assistance in manipulating and using it, please refer to the helpercode.ipynb file provided. This notebook contains Python code that helps understand and work with the dataset more effectively.
+## Motivations for open-sourcing the dataset
+
+The team behind FrodoBots is focused on building an open-world video gaming experience using real-life robots (we call it "robotic gaming"). A by-product of gamers playing the game in real-life is the accompanying dataset that's generated. 
+
+By sharing this dataset with the research community, we hope to see new innovations that can be tested (via our SDK) directly on our fleet of FrodoBots, and then ultimately deployed back into our production environment in order to create a more fun and safer game.  
+
+## **Helper code**
+We've provided a helpercode.ipynb file that will hopefully serve as a quick-start for researchers to play around with the dataset. 
 
 ## **Contributions**