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  ---
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  license: cc-by-nc-sa-4.0
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  tags:
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- - criteo
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- - advertising
 
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  pretty_name: criteo-uplift
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  size_categories:
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- - 10M<n<100M
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  task_categories:
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- - tabular-classification
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- - uplift-modeling
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- - individual-treatment-effect
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  ---
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  # Introduction
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  Reference paper: [ITE and UM](https://openreview.net/pdf?id=Q83-QeTB9lS)
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- Reference experimental code and evaluation: [Github](https://github.com/criteo-research/large-scale-ITE-UM-benchmark)
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-
 
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  ---
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  license: cc-by-nc-sa-4.0
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  tags:
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+ - criteo
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+ - advertising
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+ - causality
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  pretty_name: criteo-uplift
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  size_categories:
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+ - 10M<n<100M
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  task_categories:
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+ - tabular-classification
 
 
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  ---
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  # Introduction
 
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  Reference paper: [ITE and UM](https://openreview.net/pdf?id=Q83-QeTB9lS)
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+ Reference experimental code and evaluation: [Github](https://github.com/criteo-research/large-scale-ITE-UM-benchmark)