metadata

title: Customer Segmentation using Clustering
emoji: 🛍️
colorFrom: blue
colorTo: pink
sdk: streamlit
sdk_version: 1.35.0
app_file: app.py
pinned: false

Marketing Customer Segmentation

This project performs customer segmentation using PCA + Agglomerative Clustering.

Features:

Feature engineering on customer demographics and spend
PCA for dimensionality reduction
Agglomerative clustering to segment customers
Streamlit UI to explore cluster behavior

How to Use

Upload this repo to Hugging Face Spaces using Streamlit.

Run it locally

pip install -r requirements.txt streamlit run app.py

Dataset

Kaggle: Marketing Campaign dataset.