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Book Details :

Title: This Is Marketing: You Can't Be Seen Until You Learn to See

Author : Seth Godin

Pages : 267 pages

Publisher :

Language :

ISBN-10 : 0241370140

ISBN-13 : 9780241370148

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This Is Marketing: You Can't Be Seen Until You Learn to See BY Seth Godin

Read Online and Download This Is Marketing: You Can't Be Seen Until You Learn to See. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the .

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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