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Download EPub Engineered to Sell: European ?migr?s and the Making of Consumer Capitalism by Jan L. Logemann on Audible Full Version
by : Jan L. Logemann
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Title: Engineered to Sell: European ?migr?s and the Making of Consumer Capitalism
Author : Jan L. Logemann
Pages : pages
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ISBN-10 : 022666001X
ISBN-13 : 9780226660011
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Engineered to Sell: European ?migr?s and the Making of Consumer Capitalism BY Jan L. Logemann
Read Online and Download Engineered to Sell: European ?migr?s and the Making of Consumer Capitalism. The mid-twentieth-century marketing world influenced nearly every aspect of American culture?music, literature, politics, economics, consumerism, race relations, gender,?and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the ?Americanization? paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigr?s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and .
Engineered to Sell: European ?migr?s and the Making of Consumer Capitalism by Jan L. Logemann
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