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Book Details :

Title: If Then: How the Simulmatics Corporation Invented the Future

Author : Jill Lepore

Pages : 432 pages

Publisher : John Murray Publishers

Language : eng

ISBN-10 : 1529386152

ISBN-13 : 9781529386158

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If Then: How the Simulmatics Corporation Invented the Future BY Jill Lepore

Read Online and Download If Then: How the Simulmatics Corporation Invented the Future. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge?decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their ?People Machine? from New York, Cambridge, and Saigon for clients that included John Kennedy?s presidential campaign, the New York Times, Young Rubicam, and, during the Vietnam War, the Department of Defense.Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in .

If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore

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