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download ePub Hooked: How to Build Habit-Forming Products by Eyal Nir on Kindle Full Format
by : Eyal Nir
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Book Details :
Title: Hooked: How to Build Habit-Forming Products
Author : Eyal Nir
Pages : 256 pages
Publisher : Penguin Business
Language : eng
ISBN-10 : 0241184835
ISBN-13 : 9780241184837
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Hooked: How to Build Habit-Forming Products BY Eyal Nir
Read Online and Download Hooked: How to Build Habit-Forming Products. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products .
Hooked: How to Build Habit-Forming Products by Eyal Nir
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