license: cc-by-4.0
task_categories:
tabular-classification
tabular-regression
time-series-forecasting
language:
- en
tags:
synthetic
saas
business-intelligence
analytics
dashboards
startup
growth
mrr
cac
ltv
churn
marketing
tabular
pretty_name: Solstice SaaS Growth Pack
size_categories:
- 1K<n<10K
configs:
config_name: companies
data_files:
split: train
path: companies.csv
config_name: growth_metrics
data_files:
split: train
path: growth_metrics.csv
config_name: channel_performance
data_files:
split: train
path: channel_performance.csv
config_name: customer_segments
data_files:
split: train
path: customer_segments.csv
config_name: metric_definitions
data_files:
split: train
path: metric_definitions.csv
config_name: dashboard_suggestions
data_files:
split: train
path: dashboard_suggestions.csv
Solstice SaaS Growth Pack (Sample)
A dashboard-ready synthetic SaaS metrics dataset. Import the 6 CSVs straight into any BI tool and have a credible SaaS growth dashboard in under 10 minutes — no cleanup, no modeling.
Built by Solstice AI Studio as a free sample of a larger commercial pack. 100% synthetic — no real company, customer, or personal data.
What's in the box
| File | Rows | Grain | Purpose |
|---|---|---|---|
| companies.csv | 6 | company | Master dimension — 6 synthetic startups spanning 6 distinct growth narratives |
| growth_metrics.csv | 540 | date × company | Daily revenue, MRR, customer counts, CAC, LTV, churn |
| channel_performance.csv | 3,780 | date × company × channel | Marketing channel impressions, clicks, conversions, cost, attribution |
| customer_segments.csv | 18 | company × segment | SMB / Mid-Market / Enterprise unit economics |
| metric_definitions.csv | 7 | metric | Self-documenting formulas |
| dashboard_suggestions.csv | 8 | chart | 4 starter dashboards with suggested axes |
Period: 90 days. Currency: USD. Dates: ISO-8601 (YYYY-MM-DD). Join key: company_id.
Growth narratives included
Each company embodies a distinct SaaS growth profile — so dashboards show realistic variance instead of random noise:
Steady PLG — strong SEO/content/referral, efficient long-term growth
Paid accelerator — aggressive paid acquisition, higher CAC
Enterprise lumpy — quarter-end deal spikes, lower churn
Seasonal B2C — demand seasonality and periodic swings
Churn recovery — visible churn event followed by stabilization
Capital infusion — growth acceleration after mid-period expansion
Why this dataset
Clean joins, zero cleanup. Stable IDs, one clear grain per table, no null-heavy columns, no ambiguous foreign keys. Import order: companies → growth_metrics → channel_performance → customer_segments.
Pre-calculated SaaS metrics. MRR, CAC, LTV, churn rate, conversion rate, CTR — all included, formulas documented in metric_definitions.csv. Users get to insight on first import.
Cross-table consistency. Daily channel conversions sum exactly to new_customers. Daily channel cost sums exactly to marketing_spend. Active customer counts respect prev + new − churned = active on every row.
Realistic magnitudes. Daily revenue reconciles to MRR over a month. ARR, LTV:CAC, and payback periods sit in credible SaaS ranges.
Use cases
Instant demo dashboards for BI / analytics tools
User onboarding & first-value experiences
SaaS metrics dashboard templates
Product showcase & sales enablement
Analytics workflow testing (imports, joins, filters)
Startup & growth analytics education
Customer success & retention analysis
Marketing performance & attribution analysis
Quick start
companies.csv → dimension table
growth_metrics.csv → primary fact (time × company)
channel_performance.csv → secondary fact (time × company × channel)
customer_segments.csv → segment roll-up
Join key is company_id. All dates are ISO-8601. All currency is USD.
Suggested first dashboard: SaaS Growth Overview
Line chart:
date×revenue, filter bycompany_nameDual-axis line:
date× (mrr,active_customers), filter bycompany_name
Full dashboard recipes in dashboard_suggestions.csv.
Load with pandas
import pandas as pd
companies = pd.read_csv("companies.csv")
growth = pd.read_csv("growth_metrics.csv", parse_dates=["date"])
channels = pd.read_csv("channel_performance.csv", parse_dates=["date"])
segments = pd.read_csv("customer_segments.csv")
# Monthly MRR per company
monthly_mrr = (
growth.assign(month=growth["date"].dt.to_period("M"))
.groupby(["company_name", "month"])["mrr"].mean()
.reset_index()
)
Data quality checklist
All foreign keys resolve (0 orphans)
No nulls in required columns
No negative revenue, spend, or counts
Derived metrics reproduce from inputs (mrr, cac, ltv, churn_rate, conversion_rate, click_through_rate)
Continuity invariant holds:
prev_active + new − churned = activeon every rowimpressions ≥ clicks ≥ conversionson every channel row
Schema
See SCHEMA.md for full column definitions, join model, metric formulas, and synthetic profile documentation.
License
Released under CC BY 4.0 — use freely for demos, research, internal tooling, education, and commercial templates. Attribution appreciated.
Synthetic data only — no real company, customer, or personal information.
Get the full pack
This repo is a 6-company, 90-day sample. The production pack scales to any company count (12 / 50 / 500+), any date range (1 quarter / 1 year / 3 years), any seed for reproducibility, custom growth-profile mixes, and custom industry / channel configurations.
Self-serve (Stripe checkout):
- Sample Scale tier — $5,000 — ~25K records, one subject, 72-hour delivery.
Full pack + enterprise scope:
- www.solsticestudio.ai/datasets — per-SKU pricing across Starter / Professional / Enterprise tiers, plus commercial licensing, custom generation, and buyer-specific variants.
Procurement catalog:
- SolsticeAI Data Storefront — available via Datarade / Monda.
Citation
@dataset{solstice_saas_growth_pack_2026,
title = {Solstice SaaS Growth Pack (Sample)},
author = {Solstice AI Studio},
year = {2026},
publisher = {Hugging Face},
url = {https://huggingface.co/datasets/solsticestudioai/saas-growth-pack}
}