Family Home Entertainment

. . .

### 2nd Logo(1985-1991)

Nicknames: "F.H.E.", "Handwriting Pad", "Cheesy Writing", "Another Cheesy F.H.E"

Logo: A yellow-orange screen "flips" in, and it has one of those lines you used to practice writing letters at school. (Two solid lines with a segmented line in the middle) One at a time, the letters are drawn on the lines in a crayon-like font. They are colored, in order, a red "f", a blue "h", and a yellow "e", respectively. Black dots appear in-between the letters, changing to "f.h.e.". Under that the words "**Family Home Entertainment**" typed in, and then the picture zooms away downward.

Variants:

* On several *Robotech* releases from 1987, as well as *The Teddy Bears' Picnic* and *Babar: The Movie* from 1989, the colors are a bit faded. After the logo is formed, it fades to black.
* Later video releases have the logo on a black background with the lines fading-in and the FHE text drawing itself on faster than usual and a bit different. A byline for IVE/NCB is shown on the bottom. A still version can be seen on various Transformers promos.
* A still variant appears on the 1987 VHS of *To Be a Clown*, where the background is black and the logo is shifted further down.
* At the end of some tapes, a yellow screen that reads "also AVAILABLE from" (in white) zooms in. After three seconds, the screen zooms downward surging to the regular FHE logo.
* Some tapes have the logo's beginning omitted, instead starting at the point where the letters are drawn in. There is no "WHOOSH" at the end in this variation.<br<

FX/SFX: The "flipping" screen, the drawn letters.

Cheesy Factor: The screen "flipping" is an Eighties SFX standard; it is merely the image being stretched and squashed. Before 1990, there was often a jarring cut from the FBI warning to this logo. After the 1988 IVE warning replaced the other one, there was a gentle fade from the warning to this logo. However, this is an improvement of the previous logo.

Music/Sounds: Starts with a loud whirring/whining sound (kind of like a Jetsons flying car starting), and leads into a synth theme with three different tones for the drawing of each letter. Three very fast synth-trumpet notes bring forth the periods after each initial, and a toy piano that plays a descending tune is used when the company's name appears. At the end, a laser zap is heard as the screen "flies" away.

Music/Sounds Variant: A low toned variant exists.

Availability: Uncommon. Can be seen on early releases of home video releases of shows such as *Transformers*, *G.I. Joe*, *Inspector Gadget*, and *Teenage Mutant Ninja Turtles*. Also spotted on some Rankin-Bass video releases of the time. Also spotted on the Chuck Jones releases of *Rikki-Tikki-Tavi*, *Mowgli's Brothers*, and *The White Seal*. You may also spot this on some tapes of British cartoons like *Wil Cwac Cwac* and *Roobarb*, and the Australian *Dot* cartoons should have this logo, too. Also seen on later *Gumby* and *Care Bears* VHS releases.

Scare Factor:

* Medium to high. The loud music and "flipping" screen may get to some people, along with the FBI warning screen.
* Low to medium for the 1990-1991 version. The Warning screen has been changed, but the music and the "flipping" screen still may get to some people.
* Low for the black background variant with IVE/NCB byline.

### 3rd Logo(1991-1998, 2006-2007)

Nickname: "The Paintbrush"

Logo: On a white background, a red paintbrush draws the "f" then puts a red dot after it. A blue paintbrush similarly draws the "h" and a blue dot and a yellow paintbrush gets the "e" and its dot. The camera pans to each letter as it is drawn and then pulls out. Above the logo the paintbrushes "wash" on the words "Family Home Entertainment", with each word in red, blue, and yellow respectively.

Variants:

* On rare occasions, the logo is still.
* An abridged version was used on a promo.

FX/SFX: Very amazing CGI, even for today!

Music/Sounds: A 4-note synth tune (which was done on the Roland D-50 synthesizer by using the "Staccato Heaven" patch) can be heard at the start, followed by a 2-note synth horn tune, then silence, followed by another 2-note synth horn tune when the "f" is being drawn and a synthesized stinger when the red dot appears, followed by a descending harp sound and a 5-note horn-like tune when the "h" is being drawn and another synthesized stinger when the blue dot appears, followed by an ascending then descending clarinet tune when the "e" followed by yet another synthesized stinger when the yellow dot appears, then a hybrid of an ascending synthesized tune with some clarinet notes marking the appearance of "Family Home Entertainment". It all ends with the synth tune from the start of the logo, complete with a choir, with synth chimes at the end.

Music/Sounds Variant: On the screener cassettes of Queens Logic and Bloodmoon, an announcer says, "Here's what's new from Family Home Entertainment!" at the end.

Availability: Common. Can be seen on most FHE releases from the 90s, including later *Teenage Mutant Ninja Turtles* tapes (surprisingly, it appeared on 2006 and 2007 DVDs of *TMNT*, specifically at the end of the episodes, "*Plan 6 from Outer Space*", "*Farewell Lotus Blossom*", "*Michelangelo Meets Bugman*", and "*What's Michelangelo Good For?*"), the original release of *Tom and Jerry: The Movie* and many Rankin-Bass specials distributed by FHE until 1997. The last new releases to have this were their 1998 Christmas videos, and its last appearance overall was on the 1999 Sony Wonder VHS of *Here Comes Peter Cottontail*, which may be the reprint.

Scare Factor: None. This is much better than the previous logos.