'Julieta' premieres Monday, July 5 on PTV 4

July 1, 2021

COMING from the success of its very first primetime teleserye *Angelita*, PTV's attempt to join the 'teleserye' craze and the soap opera that has touched the hearts of hundreds of thousands of televiewers who cried as they enjoyed the show. Now, PTV 4 continues to change the game in primetime TV programming by offering another local drama series, a first in the network that enters the network battle of the teleseryes with a light-hearted and heart-warming plot that is fit for the whole family.

In a surprise move, SMAC Television Production (Social Media Artists and Celebrities), a production company continues to soar sending talents, artists and stars from online shows to major TV networks, which recently went into a partnership with state-run People's Television Network (PTV 4), the third’s leading TV network in the country, since its inception in 2019.

It's not exactly a blocktimer, but only a mutual line producer of corporation allowing SMAC to have the primetime slots, which has dominate in the network.

At a recent virtual presscon, the network announced the drama serial that will occupy the primetime slot as the anticipation of the premiere of *Julieta* (8-8:30 p.m.) on July 5 and will run daily from Monday to Friday.

It is a bold move, I guess, by both SMAC and PTV considering the formidable competition from three leading network giants in the primetime block. According to PTV and SMAC executive, there will always be a younger audience who may want a good fare in the soap operas and fantasy series, which by tradition have been dominating the network. The government-run television station pioneers the Asianovela and teleserye craze.

*Julieta* is the only half-hour soap as the production of People's Television (PTV) and SMAC Television Production. The teleserye is a good gamble by PTV and SMAC. MJ Gutierrez is very optimistic that they could set a precedent in alternative and balanced programming.

*Julieta* is a nightly serial, which is topbilled by the first-ever *Artista Teen Quest* grand winner Jana Taladro in the title role, a sweet young girl who wants to find her father Miguel (played by James Blanco) and in her search will live through moments of great sadness, joy and good girl. Thanks to a series of coincidences, her stepmother Aiza (played by Queenie Rehman) opens the doors of their home to the little orphan and although at the start it would seem that good girl had come to create a normal in their lives, they realize that she has conceived in order to teach them, the children and the adults the most important of lessons: that love is the essence of happiness. Directed by Chrysler Malinay and Chris Brillante, it also stars Stephanie Sol, Carlos Dala, Princess Ella Apon, Isaiah Tiglao, Precious Lara Quigaman, Mandy Ochoa, Beverly Salviejo, Mico Aytona, Justine Peña, Hero de Guzman and Gwen Tuazon, among others.

PTV network general manager and COO Katherine Chloe 'Kat' de Castro said that *Julieta* will enhance the station's primetime programmimg, which is dominated in by *Ulat Bayan*, the top-rating primetime news program airs immediately at 6:30 to 8 p.m. before the soap opera; and the premiere of *My Fellow Citizens*, a Korean drama topbilled by Super Junior's Choi Siwon, which will also premiered at the same date and aired immediately at 8:30 p.m., and are expected to increase further the ranking of PTV 4 in terms of viewership.

De Castro discloses his own mandate for the government-owned TV station: "Our mandate is to inform and to bring the government closer to the people, most of all. The network has been concentrating a lot on news, public affairs, public service, cultural, educational, kids, sports and entertainment in a balanced programming. At the same time, we want to inform, inspire, educate, empower and entertain."

### **PTV Drama (print ad: July 4, 2021)**

SIMULA NGAYONG JULY 5!
ANG AMING MGA DAILY SERYES,
MAY BAGO NANG KASAMA!
Ang pagbabalik ng prinsipe ng Koreanovela...
Ang kaakit-akit na si MR. OH,
siguradong paiibigan ka sa paboritong Koreanovela.
**HERE COMES MR. OH - 10:00 AM (Lee Jang-woo, Oh Yeon-seo)**
**KASAMA MORNINGS (logo)**
Ang pagbabalik ng chinovela.
Tampok ang istorya ni Bao Zheng.
**JUSTICE BAO - 3:30 PM (Jin Chao-chun)**
**HAPONATION (logo)**
Tunghayan ang kwento
na binatilyo na malalaman mo ang buhay at hahanapin
sa pinakabagong teleserye.
**JULIETA - 8:00 PM (Jana Taladro)**
Ang bida ng K-drama
si Choi Siwon
sa pinakabagong primetime Koreanovela.
**MY FELLOW CITIZENS - 8:30 PM (Choi Siwon, Lee Yoo-young, Kim Min-jung)**
**PRIMETIME NATION (logo)**
UMAGA HANGGANG GABI, LUNES HANGGANG BIYERNES!
ANG DRAMA DITO'Y TALAGA NAMANG
THE BEST!
**PTV (logo)**
**PARA SA BAYAN**