Lloyd Frontera

* Webtoon
* Novel

> I'M THE HOOLIGAN, LLOYD FRONTERA!?
> — Suho Kim
>
>

**Lloyd Frontera** is a leading construction engineer responsible for the development of the Frontera County. He is the eldest son of Arcos and Marbella Frontera, the older brother of Julian Frontera, and the main protagonist of *The Greatest Estate Developer*.

His body is currently inhabited by Suho Kim. The original Lloyd Frontera was forcefully extracted from his original body, and after some wait time, was sent to wander around hell without a purpose.

## Appearance

Lloyd has fair skin, green eyes, and brown hair that is mostly swept to one side. He has been repeatedly described as having the face of a servant, with a running gag being that Javier Asrahan is often mistaken as a noble in his place, and is considered unattractive by nearly every person that he speaks with. Christine Cremo was even once driven to tears at the idea of marrying him.

Lloyd has a rather malleable face and can be seen making various, severely exaggerated expressions much to the surprise, disgust, and horror of those around him. These expressions have led him to be called a monster, demon, and thug amongst other names.

He is typically seen wearing a white collared shirt, a brown vest, and a light brown overcoat along with dark brown pants and tall boots. When doing physical labor, he will forego his coat and vest to either wear a white tank top or the same white shirt with the sleeves rolled up to his elbows.

When dressing formally, Lloyd will wear a white collared shirt with a short, thick white tie, a tan vest, and a dark brown overcoat lined with gold along with dark brown pants, tall white socks, and black dress shoes.

## Personality

Prior to the beginning of *The Greatest Estate Developer* and the arrival of Suho Kim, Lloyd was an extremely rude, violent, and temperamental individual that took advantage of his nobility to regularly torment townsfolk and live a life devoid of any real work. He was a severe alcoholic that often caused property damage while drinking and was deeply resented by nearly everyone around him. Selfish and cruel, Lloyd was often abusive towards those near him, physically assaulting his younger brother Julian for so much as looking his way and viciously mocking Javier Asrahan for wanting to be a knight.

This personality changed drastically under the influence of Suho. While maintaining an element of Lloyd's stubbornness and tactfully utilizing his atrocious reputation, he remained somewhat selfish while adopting Suho's own morals and values. He is cunning and devious, oftentimes to the disgust of others, though remains honorable and stays true to his word in a way that cannot help but earn the acknowledgement of others. He has no respect for those that lie at the expense of others, particularly those who mistreat their subordinates, and holds a certain bitterness over his past life that leads him to avoid walking the same paths as those who have once wronged him.

While Lloyd's care for the safety and welfare of others is well known to those around him, he refuses to acknowledge these virtues for himself and instead claims that his only motivation lies with money and personal gain. He has no real desire for reputation or power and would much rather expand his wealth than his influence. He is poor at receiving praise and often chooses to hide his embarrassment with hostility or indifference before changing the subject. When addressing crowds, he is much harsher in this rejection and is quick to shoo them away, though struggles to act this way in front of sincere individuals and instead tries his best to awkwardly accept their gratitude.

Lloyd is not necessarily heroic in nature and instead thinks far more realistically. He rarely moves without making at least a vague plan and tends to focus more on building strong foundations and tending to the daily lives of others rather than searching for great, yet momentary feats, and is acutely aware of the countless lives that weigh on his shoulders as the lord of his estate. He is of the mindset that he must always fulfill his responsibilities even if they are to his detriment, which often results in him severely overworking himself. This sacrificial attitude has led to confrontations with those closest to him, such as his parents and his knight, though they have failed to change his mind and he remains aggressively stubborn in his choice to place himself in front of all those he is responsible for.

## History

Lloyd was born into nobility as the first son of baron Arcos Frontera and baroness Marbella Frontera. He was a troublesome child from youth and showed little to no respect to those around him, being most violent towards his younger brother Julian. After Javier Asrahan was taken into their estate by Arcos, Lloyd openly laughed in his face and demeaned him for his past, going so far as to break the wooden sword the baron carved for him and saying that an orphan bastard like him would never be a knight. Notably, Lloyd was seen possessing an identical sword as well.

As a young adult, Lloyd developed a severe affinity for alcohol. He was said to be drunk 24/7 and constantly cause trouble around the town. One such event was his outburst at the local pub, where he destroyed three tables, five chairs, nineteen dishes, six candlesticks, and the pub owner's ornamental buffalo-horn table. After leaving, he collapsed on the dirt road back to the manor and fell unconscious with his jaw out of place. His body was then possessed by Suho Kim and his original personality has not been seen since.

Although in chapter 115, we see how the chapter revolves around the original soul of Lloyd Frontera, we see how death, who comes to take him is confused because he is not in his body, calls the boss (the devil) who does not know what he is saying, so he does not inform Lloyd anything and leaves without saying a word, Then we see how Lloyd in the underworld sees his body inhabited by Kim Suho, whom he usually calls an impostor, complain to him for stealing his body. With the help of his magical animals, he manages to calm him down and explain that his body has not died and he is only doing architectural work in the underworld, which Lloyd does not believe.

[See reference in chapter 115 of the manga]