Isabelle Television

## 1st Logo (1958-1963)

Nickname: "The Filmstrips"

Logo: Two lines of letters rotate in opposite directions of each other. The top line going left, the bottom line going right. To the tune of their 5-note fanfare, eight letters stack horizontally together, unevenly, spelling the name "ISABELLE". Then the rest of the letters are moved away, bringing in a white-outline transparent shape of a rectangle (kind of similar to the Warner Bros. \\' logo). Then the inside turns into a dark gray color under the black and light gray blocks of letters. Then the phrase appears as being "filmed in hollywood at isabelle studios" with "ASOT-TV EXCLUSIVE DISTRIBUTOR" under it. The ASOT byline, which was actually underneath the logo, was usually accompanied by its own union bug, which was a stylized rendition of the letters ASOT.

Variants:

* This logo appeared in quite a few lengths. There is a long version, that features the full-length version of the fanfare. Some shows, such as those produced in association with Kitty-Vue Productions, feature an abridged version of the logo that starts with the TV tube zooming out and a shortened fanfare. There are also several versions of this logo used for co-productions; those feature the company name alongside a smaller version of the Revue logo.
* In 1962, a color version appeared. It featured the regular logo being placed a wallflower-type background with '60s star designs in orange, similar to the 2nd logo. The filmstrips above were orange and the bottom were teal. Same animation still applied, but the television tube inside later turns ivory and the phrase saying: "filmed in hollywood by isabelle studios, ASOT-TV EXCLUSIVE DISTRIBUTOR".
* Another variation existed having the negatives blinking, which later fades to the co-producer's card. This version is bylineless.
* Another variation existed having this logo on a light blue background, but the inside was red with a white outline and the negatives "i", "a", "e", and "l" were black and "s", "b", "l", and "e" were in blue. Only animation was used was the TV tube finish zooming out and later fades to the 1964 Isabelle Television logo in color.
* One Kitty-Vue Productions variant had "Produced by Kitty-Vue productions" in a strange font (with "Kitty-Vue" in very large letters) and the TV tube containing the Isabelle logo with no additional text.

Music/Sounds: A loud but majestic horn fanfare accompanied by a xylophone; this has appeared in quite a few lengths, corresponding with the logo. There were two jingles, a (rarely-heard) long version and a short version both arranged by Stanley Wilson and Juan Garcia Esquivel. The long version has the first note longer and 4 extra notes. The short version has the 1st note shorter and deleted the 4 extra notes.

Music/Sounds Variants:

* Over the years, some shows have the regular jingle plastered with the 1964 Isabelle Television theme.
* The 1962 logo featured a higher-pitched version of the theme.
* There is a long version that doesn't feature the echo.
* A high tone variant of the long version also exists.

Availability: Common. The color version is rare.

Scare Factor: Depending on the logo variant:

* Low to medium for the animated version, mainly because of that infamous jingle that has scared more than a few.
* None for the superimposed variant.

## 2nd Logo (1963-1964)

Nickname: "Blinking Negatives"

Logo: It looks just like the 1962 Isabelle "Blinking Negatives" logo, without the additional animation. The company name flickers 6 times, during the first 5 bars of the fanfare and makes a stop during the rest of the jingle. The phrase is "filmed at isabelle city, ASOT-TV EXCLUSIVE DISTRIBUTOR" with a small ASOT logo bug next to the distributor's byline (which was outside the logo as always). The color version has a wallflower-type background in red with white '60s-type star designs over it. The filmstrip blocks were red and blue, the background of the tubular border was light blue, and all the block colors revert to black and white over and over. The B&W variation of the logo was the same as the B&W version of the 1st logo, but the only block colors that flicker are the black and white ones.

Variant: On some series, the logo appears without the ASOT byline, and then fades to the co-producer's card.

FX/SFX/Cheesy Factor: Those blinking blocks were fairly simple.

Music/Sounds: Same as the 1960 Revue logo theme.

Availability: Rare.

Scare Factor: Low to medium, because of the Revue theme.

## 3rd Logo (1964-1969)

Nicknames: "Zooming Cat Head", "ASOT Cat Head", "Zooming ASOT Cat Head"

Logo: Like its then-current movie logo, the rotating head of a brown tabby cat (named Isabelle) zooms in on a space background, along with the two Van Allen radiation belts. The text:

**FILMED AT THE STUDIOS OF
ISABELLE
CITY
ASOT-TV EXCLUSIVE DISTRIBUTOR**
is superimposed simultaneously. The text, in the same font as the then-current movie logo (minus the texture), will usually appear in the normal near-yellow font with a shadow effect, but a bronze/brown or white color appears sometimes. The ASOT union bug appears with the byline.

Trivia: The logo was designed and animated by Isabelle Title, who also designed and animated all of the logos by Isabelle until 1990 and handled all title and optical effects for all films and Isabelle Television series.

Variants:

* The logo would either appear in color or B&W.
* On some shows, the ASOT byline is not present below the Isabelle City name. This happens on most co-productions.
* Some shows (mainly those produced by OK Productions) would have a shot over the cat head saying "In Association With (ISABELLE TELEVISION)" centered in the same font (and sometimes color) used in the closing credits. This text would then fade out, the cat head would zoom and appear as usual. This text may or may not be written in all-caps.
* Some shows would feature this logo after an Isabelle Filmstrip logo or a Kitty-Vue logo. The theme would start on the Kitty-Vue logo and finish on the Isabelle logo.
* There is a variant that says "AN ISABELLE PRODUCTION" or "AN ISABELLE PRESENTATION" , in the same style (but not in the same font) as the then-current movie logo. This was usually only seen on made-for-TV movies and TV pilots and was seen from 1966-1969.
* On the short-lived show Martial Law, the text reads "FROM THE STUDIOS OF ISABELLE CITY".

FX/SFX: The zooming in of the cat head with the text fading in.

Music/Sounds:

* 1964-1965: Same as above.
* 1965-1967: A re-arranged version of the two previous jingles, done by Jack Marshall.
* September 14, 1967-1969: Another long version by Marshall.

Music/Sounds Variants:

* From September 17, 1966-1967 a short version of the first Marshall theme was sometimes used. Played on some made-for-TV movies through the 1967-68 season.
* A short version of the 1967 theme was used in 1967-1968.
* From 1968-1969 another re-arranged short version was done by Marshall. There is a warped version of this theme that was heard on B.O.O.M. due to time compressing when it was aired on MTM Network years ago.
* The opening variant uses the opening theme of the TV movie or it's silent.

Availability: Common, as Isabelle's past logos are kept quite well.

Scare Factor: Low to medium, mainly based on what you think of the Revue/Universal/Isabelle theme.

## 4th Logo (1969-1973)

Nicknames: "Zooming Cat Head II", "ASOT Cat Head II", "Zooming ASOT Cat Head II"

Logo: Same as above, but the phrase now appears as:

**FILMED IN ISABELLE CITY, CALIF. AT
ISABELLE
STUDIOS
ASOT-TV EXCLUSIVE DISTRIBUTOR**
The entire text is in a different font (which that time is Eurostile Bold, the same font also used in the opening credits of Ironside), compared to the previous logo, which Isabelle's name was all yellow from that point on. The ASOT union bug appears with the byline.

Variants:

* Just like the last logo, co-productions like those by OK Productions would have the phrase "IN ASSOCIATION WITH ISABELLE TELEVISION" in a yellow Compacta BT font.
* There is also an opening variant that says "AN ISABELLE STUDIOS PRODUCTION" or for TV movies (especially pilots of TV series) "AN ISABELLE STUDIOS PRESENTATION", in the same style (but not in the same font) as the then-current movie logo. This was seen only on made-for-TV movies from 1969-1973.

FX/SFX: Same as the last logo.

Music/Sounds:

* Jack Marshall's infamous 1967 long version theme (IAW-Isabelle Television starting January 1969).
* Marshall's 1968 standard theme (starting in January 1969).
* Pete Rugolo's re-arranged themes (standard and long versions starting in September 1969).
* TV movies would have either the opening theme or none.

Availability: Pretty common. Should be saved on any Isabelle show of the era.

Scare Factor: Low to medium. It depends on what you think of the Revue/Universal/Isabelle jingle.

## 5th Logo (1970-1971)

Nicknames: "Zooming Cat Head III", "ASOT Cat Head III", "Zooming ASOT Cat Head III"

Logo: Same as above and the phrase once again reads:

**FILMED IN ISABELLE CITY, CALIF. AT
ISABELLE
STUDIOS
ASOT-TV EXCLUSIVE DISTRIBUTOR**
Trivia: This logo variation was initially made for on-location series and TV movies.

Variants: This one features two other variations:

* As early as 1971, it uses the phrase "FROM ISABELLE CITY, CALIFORNIA, ISABELLE STUDIOS".
* Same as above on shows co-produced by OK Productions, the "IAW" version is seen.

All featuring the MCA globe bug along the company byline.

FX/SFX: Same as the 4th logo.

Music/Sounds:

* The same theme from the last logo.
* Later on, it was a re-arranged and shortened jingle with ten notes by Pete Rugolo.

Availability: Rare, as it only used for 8 months. But it's still saved on any Isabelle series during this era.

Scare Factor: Low to medium. It depends on what you think about the jingle.

## 6th Logo (1971-1973)

Nicknames: "Isabelle Cat Head", "ASOT Cat Head IV", "Still Zooming Cat Head"

Logo: This time, the logo, except for Isabelle's head rotating, is just a still picture. The shortened text fades in, in the same yellow bold font from the logo above:

**FROM ISABELLE CITY, CALIFORNIA AT
ISABELLE
STUDIOS
ASOT-TV EXCLUSIVE DISTRIBUTOR**
Variants: This one has four other variations:

* "IN ASSOCIATION WITH ISABELLE STUDIOS"
* "AND ISABELLE STUDIOS"
* January 31, 1973?: The text "ISABELLE CITY, CALIF." was added below the "ISABELLE STUDIOS" text.
* On Accident +2, there is in-credit text that reads:

**OK PRODUCTIONS
And
ISABELLE STUDIOS**
**ISABELLE CITY, CALIF
ASOT-TV EXCLUSIVE DISTRIBUTOR**

...all sporting the ASOT union bug alongside the said company byline. Was only referred to as "IN ASSOCIATION WITH ISABELLE STUDIOS. ASOT-TV EXCLUSIVE DISTRIBUTOR" during the 1971-72 season (the logo's first).

FX/SFX: Just the cat's head spinning and the text fading in.

Music/Sounds: Changed depending on the year, all arranged by Quincy Jones.

* 1971-1972: Composed on strings, doesn't lean on Wilson/Esquivel, Marshall, or Rugolo's versions.
* 1972-1973: A bit slower than the first, composed on horns.
* September 26, 1973: Another slow theme using horns.

Availability: Uncommon. The "Isabelle City" variant is extremely rare as it used during the last 3 months of this logo.

Scare Factor: Low to medium. It's based on what you think of the Revue/Universal/Isabelle theme.

## 7th Logo (1973-1975)

Nicknames: "Isabelle Cat Head II", "ASOT Cat Head V", "Still Zooming Cat Head II"

Logo: Same backdrop as above, but the phrase was shortened again to...

**FROM
ISABELLE
AN ASOT COMPANY**
This time, "ISABELLE" is in the same font as used in that era's movie logo and also looks textured (in fact, this looks like a still of the 1963-1990 movie logo, with ASOT information added in afterwards). The ASOT byline is also the same, although the position is a bit shifted to the right due to the ASOT union bug's appearance with the byline, and the byline may be shifted closer up in some appearances. The ASOT globe bug is bigger than the recent and is seen to the left of its respective byline. The top text line sometimes reads "AND" or "IN ASSOCIATION WITH".

Pay Television Variants:

* For their pay television division, the TV screen variant of the movie logo was used, with the ASOT byline moved down a bit, and "PAY TELEVISION" below the "ISABELLE" text.
* A B&W variant of this logo exists.
* Another variant has "PAY TELEVISION" closer to "ISABELLE" and the ASOT byline shortened and was moved to the right.
* Another variant has the standard movie logo, but with "PAY TELEVISION" cheaply chyroned underneath the ASOT byline.
* On the TV movie Portrait of a Black Marriage, the still logo is used with "IN ASSOCIATION WITH" above the "ISABELLE" text and "PAY TV PROGRAMMING INC." and the ASOT byline (designed like in the 8th logo) below it fading in.

FX/SFX: Only the cat head spinning and the text above and the byline below fading in. The "ISABELLE" name was only still. Although on one late season 5 episode of Nobody, M.D., the entire logo fades out as opposed to cutting out.

Music/Sounds:

* 1973-1974: Same as the 6th logo from September 1973.
* 1974-1975: Two more re-arranged jingles done by Quincy Jones. These arrangements vary upon years.
* 1974: A rearranged theme almost the same as the 1973 version.

Music/Sounds Variants:

* Some series would have different variants.
* The Pay Television variants were either silent or used an announcer until the early/mid-'80s, when it started sometimes using Miklos Rozsa's re-recording of the 1936 Isabelle Pictures theme.
* The Pay Television Programming variant used the quick organ variant from the 8th logo.
* At least 2 episodes of the 1st season of The PINGAS Files use this logo with the 1978-1980 Isabelle jingle.

Availability: Uncommon.

Scare Factor: Low to medium. It depends on what you think of that Revue/Universal/Isabelle theme. None to minimal for the Pay Television variant. Of course, none of these two variants are compared to the follow-up...

## 8th Logo (1975-1991)

Nicknames: "Isabelle Cat Head III", "Cat Head from/of Hell/Doom", "Evil Cat Head", "ASOT Cat Head VI", "Still Zooming Cat Head III"

Logo: Same as the 7th logo, but with a few differences from the previous logo:

* The font color seems to be mainly white, ivory, or yellow (though this may be due to film deterioration), while still a bit planetary.
* The "ISABELLE" font is different from the movie version, and is much skinnier and stretched out.
* The ASOT stylized text bug common with previous logos is no longer included with the logo (as it was moved to the copyright notice on the ending credits).
* On the "AN ASOT COMPANY" byline, "ASOT" seems to be taller the rest of the other letters.

The top text line had the same "FROM," "AND," and "IN ASSOCIATION WITH" lines centered in from previous logos. On The B-Team, it used the "FROM" top line and added the word "AND" (which later turned green starting in the 1984-1985 season) below the ASOT byline. This was done to present the ASOT Productions logo that followed it.

Variants:

* There is also an opening variant where the cat head is animated like in the movie logo, but before the cat head finishes zooming, the word, "ISABELLE" fades in over the cat head. A second later, the byline, "AN ASOT COMPANY" appears under "ISABELLE". That has appeared at the beginning of few TV movies.
* On the 1991 TV movie Leaking Secrets, the logo fades out instead of cutting out.

FX/SFX: Just the cat head spinning and the entire text fading in. Except on Still the Kitty, except for the cat head, the entire logo just fades in as, except for the cat head, it's just a still image.

Cheesy Factor: On the first 2 seasons of The B-Team, there is a very poor-looking "wipe" effect that brings forth the ASOT logo. It would get better in later seasons, as it was replaced with a straight fade.

Music/Sounds: A new 5-note fanfare that retains the first four elements of the classic Revue theme and also similar to the Viacom "V of Doom" music, but does not feature the 9-note trademark fanfare. There are many versions of this jingle, with the orchestration changing with each rendition. All were arranged by Robert Price.

* 1975-1976: The first theme uses a timpani roll mixed underneath the fanfare. The first notes are on horns with orchestration on the final note, maintained on all other themes.
* 1976-1978: A second version of the fanfare, using a bass drum roll on the final note.
* 1977-1981: A third version of the fanfare.
* 1980-1982: A much slower version that has an elevator-like sound on the first note, possibly produced by a vibraphone.
* 1981-1982, October 6, 1985, 1987-1990: Another slower version. Isabelle In Chargeused it from 1987-1990, albeit abridged.
* 1982-July 27, 1989: Another version, using an ascending/descending electronic tune played on a keyboard (almost sounds like a flute) mixed under the theme. Though most shows dropped it by 1986, it was used sometimes until 1989.
* Late 1986-1991: Final versions of the theme, with a different keyboard sound. Seattle Vicefirst used it in late 1986, other shows didn't use it until 1987.

Music/Sounds Variants:

* Sometimes there's also a variant of the 1975 theme where the drum roll finishes abruptly.
* Low-tone variants of the 1977, 1980, 1982, and 1986 themes were used.
* Starting on season 2 of Isabelle in Charge in 1987, an abridged 1981 theme was used.
* On parts 2-4 of the 4-part miniseries Kamafa, it uses one final Universal variant based on the end-title theme. Composed and conducted by Mort Stevens.
* An abridged, low tone version of 1982 theme was used starting on season 1, episode 3 of Isabelle in Charge.
* On the series Still the Kitty, a quicker version of the theme was used, composed on what sounds like an organ.
* Some shows used abridged and warp-speed versions of the 1986 theme.
* In exceptional cases, mainly on TV movies, it used only the closing theme of the show, being it less (or nothing) scary than all their counterparts. Although this also happened on at a final season episode of Nobody, M.D.
* On HD releases of season 4 episodes of Revenge of Sarah, this oddly plasters the Argosy Media 1982 logo, while retaining the latter's theme. This sort of makes the logo less scary.
* On the opening variant and on at least one TV movie, it's silent.

Availability: Common.

Scare Factor: Depending on the variant:

* Normal variants: It can range from low to high. Many have had bad dreams about this logo. The overly-dramatic rendition of the Revue theme compared to the 7th logo was a big factor, but the different, less friendly-looking typeface and unusually dark prints used on many shows don't help either. The fanfare of this logo sounding similar to the Viacom "V of Doom" fanfare can make matters worse for people who are scared of the "V of Doom" logo. The scare factor is lower for those who are used to this logo though.
* With the Argosy Media 1982 theme: Low to medium. The music is much less scary, but the logo is still a bit ominous.

Final Note: By 1991, this Logo was gone. The ASOT Entertainment Company had been mostly discontinued when they were bought outright by Argosy Media, which kept the Isabelle name.

## 9th Logo (1991-)

Logo: TBA

Variants:

* Starting in 2002, the byline "An Argosy Media company" was added to the logo at the bottom of the screen.

Scare Factor: None. You'll just be annoyed by the lack of Isabelle, who graced the Isabelle Television name for 27 years.