Lavatic Melody

**Main Fauna** | Dragon

*Everyone can shine! Thats the main though behind Lavatic Melody. A brand not only for the stars of the stars, something, everyone can use - Something, everyone can shine in. Reaching light is easy. Are you ready to shine?*

**Lavatic Melody** (ラバチックメロディー) is an international fashion label and Aikatsu! brand. It's top designer is Hirai Amaya. The brands name is commonly shorte as **LaMel** (ラメル).

Lavatic Melody is one of the first Aikatsu!-brands and due to this one of the most popularest. It's clothes are without much pattern and without many glitter. Even thought this, Lavatic Melody has got many diffrent styled acressoires in their jewelry stores - which also appear as Aikatsu! Cards.

Normal Clothing can be brought in the Stores of the brand which can be found in many shopping centers. Aikatsu! cards can be brought in each contrys main store but also online - just like the usual clothing. Premium Rare Coords can be ordered and made sepperate to collections for the peson who orderd or the main coord of collections, even thought they are used already. Aside the image girl of the brand, often new idols appear with the collections.

## Background

Lavatic Melody's main theme and topic is the same as the idea of idols "The girl of the next door" which is changed to "The brand at the next door". Lavatic Melody's clothing is made to be useful everywhere in the world; for the daily life but also for the stage. Lavatic Melody originally was a fashion label only named Lavatic. Yet, it evolved to an Aikatsu! brand, changing it's name to Lavatic Melody, the name itself changed after Hirai Melody's death. It's exactly history is not known. The brand usually isn't preferred by idols because being typeless. Still, many idols use it very often as it can be used for several auditions - instant of brands which usually only specialize on one style.

Lavatic Melody's Constellation Dress' use the dragon constellation. It does not often produce story clothing, if, with different - more modern stories and it's BOOM is usually jewelry (mainly rubies). Their Premium Rare Fauna is the Dragon.

The brand was founded 1960 by Hirai Melody as a little clothing shop who quickly became bigger and evolved to a brand. At the beginning of Aikatsu! the brand also designed clothes only for this. Around 2000, the brands top designer changed to Hirai Amaya, the daughter of Hirai Melody, who then just had finished her studies but was very talented. Lavatic Melody became one of the most popular brands in the world, especially in japan. 2010, the top designer temporary changed to Sato Kenji as Hirai Amaya wanted to be more there for her family. She came back to the position 2015. Two years later, Chiisana Yuuhi became the main image girl of the brand, replacing Manogawa Yuki who decided to leave the idol business. Yuuhi was, similar to Yuki, pretty much an unknown girl - perfect for the brands image.

The style of the brand changed often, usual going with the trend, later setting them. Lavatic Melod became Major Part of the constellation system by making a way for other brands to make constellation coords who weren't able to snap a zodiac. From this point of, the brand was a major part of the development of following systems. Lavatic Melody's original style was basic and without many patterns.

Lavatic Melody has got the rule to give every idol which asks for it a Premium Rare Coord. The reason of this is, is the brands image. However, not many people actually know this.

## Coords

### 2015 - Summer Collection "Starry Girls"

Newest Collection of Lavatic Melody. Coords can be bought in all Lavatic Melody Shops and some other. Only the main coord, the Starry Girl Coord is exclusive.

* Starry Girl Coord
* Dreamy Melody Star Coord
* Glittering Wish Star Coord
* Fluent River Star Coord
* Melodic Path Star Coord
* Smiling Friend Star Coord
* Blue Forest Star Coord
* White Night Star Coord
* Black Dragon Star Coord
* Invisible Spirit Star Coord

### 2015 - Winter Collection 2015 "Anima Girl"

* Singing Dragon Coord
* Shining Nighting Gale Coord
* Ribbon Poodle Coord
* Orange Butterfly Coord
* Werewolf Day Coord
* Werewolf Night Coord
* Blue Dolphin Coord
* Angely Mew Coord
* Passion Bird Coord
* Steampunk Hedgehog Coord
* Clownfish Coord
* Little Bunny Coord

### Unknown Collection & Collection-less

* Ruby Rose Coord
* Halloween Bat Coord

### Others

* Lavatic Melody Coord
* Special Sun Coord

## Related Pages

* Lavatic Melody Summer Collection 2015 "Starry Girls"
* Melodic Night
* Lavatic Melody Fever
* Lavatic Melody/Gallery
* Lavatic Melody Winter Collection

## Trivia

* First Fan-Made Brand in the RPG.
* Lavatic comes from the word 'Lunatic' which is used to describe the difficult version of Fire Emblem: Awakening and Lava, a nickname of Millyna.
	+ The official In-Universe version is Hirai Melody's inability to write Katakana - it originally was supposed to be *Love & Chic* but it ended up with beeing written as *Lavatic*. Melody was added in honor of the founder.