70 133/2022/Brief/5

## Introduction

From vikings to trampolines
*Experiencing and analysis of curated experiences.*
As we have discussed throughout this course it is not possible to design an experience we can only design for a projected experience. We do this by designing and orchestrating the right combination of touchpoints with the aim that customers will have something close to our experiential vision.

This week we will go out and experience contrasting experiences that all have clear intentionality back their design. We will hear from those who curate, manage, orchestrate and design for these experiences to give us insight into their approach and understanding.

During the 3 days excursion you will observe, experience and reflect. We will provide you with a note book for you to capture your experiences. Take notes, sketch, reflect and if it helps you in this reflection; think about what you would change.

The devil is in the details of the touchpoints so think about how much the touchpoints make up the whole. What is the whole experience they are reaching for. Think also about time, what your expectation of the experience is vs what it was actually like?

On the Friday we will practice our facilitation skills, working together to sort our thoughts and synthesize our reflections. We will also eat pizza.

Excursion week cost
AHO will pay for all entrance fees to the exhibitions and experiences. You will cover the cost of travel between these experiences. Most of the travel will be local in Oslo. Wednesday we will travel to Oslo Fashion Outlet in Vesby which costs 75,- return.
## Tuesday

Experiencing History!
*How can we orchestrate for very different experiences of history?*
We will visit Viking Planet, which is a digital media experience of Viking lives and times https://www.thevikingplanet.com followed by a visit to kulturhistorisk museum to experience their new Vikingr exhibition https://www.historiskmuseum.no/utstillinger/vikingr/index.html.
We will receive a lecture from Rasmus Ramstad who is the CEO Viking Planet about how they have designed for the experience as well as a lecture from Snøhetta on how they designed the Vikingr exhibition.
Schedule
08:45 Meet at Viking Planet, Fridtjof Nansens plass 4, 0160 Oslo
09:00 – 09:45 Lecture from Rasmus
10:00 – 11:30 Experience attractions
12:30 Meet at Kulturhistorisk museum, Frederiks gate 2, 0164 Oslo and check in followed by lecture from Senior Architect Peter Girgis, Snøhetta. Experience the exhibition until 14:30.
Field notes tips
Consider all the touchpoints before during and after. How do other parts of the experience influence what you actually experience. In a subversive experience Like Viking Planet are there any touchpoints that distract you from that submersion? How do two very different treatments of the same subject matter to the understanding of said subject. How do the experiences measure up to the that described by Rasmus and Peter?
## Wednesday

Experiencing Consumption!
*How can we orchestrate for different kinds of consumer experiences?*
‘The imperative to trade creates the conditions for urbanization’ Global Cities a Short History, Greg Clark. Whilst urban spaces are centers of education, culture, the arts and living, urban spaces very much grew out of the need to trade. Through history the first big cities emerged on the great trade routes, places where people could ply their wares from raw materials, food, spaces and services. Today many urban spaces and streets are made vibrant through their shops and restaurants where citizens come to shop, eat and hang out. This day we will be about experiencing differing kinds of urban consumer experiences. You will experience a constructed, enclosed and pseudo urban consumer experience in the form of the Oslo Fashion Outlet Village (Note this is in Vestby not Oslo) and contrast that with Oslo as a space for consumption.
Schedule
08:45 Meet at AHO
09:00 Lecture from Center Director, Lars Pedersen
10:00 Head down to Oslo Bus station to take bus to Oslo Fashion Outlet (cost 75,- return)
11:00ish Arrive at outlet. Go do some shopping!
Head Back to Oslo when you are ready
On returning to Oslo wander a little in town and consider the difference in the experience from the outlet village.
Field notes tips
Consider all the touchpoints before during and after. How do other parts of the experience influence what you actually experience. How do the experiences measure up to the that described by Lars? Oslo Fashion Outlet wish to encourage more visitors in your demographic. What works and doesn’t work for you as a customer. What is missing?
## Thursday

Experiencing Spaces!
*How do we curate and construct spaces for very different kinds of experiences?*
Spaces affect us in very different ways. This can be about how the space is designed, the activities planned for that space, lighting, soundscapes and maybe even the context communicated to us.
On this day we have found two extremely contrasting experiences. Both spaces are designed with intentionality; one for an experience of sacred and respect the other for fun and play.
We will first experience the Vigeland Mausoleum where we will receive a guided tour that explains the intention of the spaces design.
Afterwards we will travel to Rush which is a trampoline park in Rosenholm which has a very specific intentionality in the design of its space.
Due to the small size of the Vigeland Mausoleum we will need to be split into 2 groups and will arrive at 2 different times. The tour takes 1 hour. We will give you the names in each group shortly.
Schedule
09:45 Group 1 arrive at Vigeland Mausoleum, Grimelundsveien 8, 0775 Oslo
10:45 Group 2 arrive at Vigeland Mausoleum
13:30 Arrive at Rush in Rosenholm, (Rosenholm stop, L2 train from Oslo)
15:00 Program ends for the day
Field notes tips
Consider all the touchpoints before during and after. How do other parts of the experience influence what you actually experience. Think about lighting and use of colours. Is there storytelling related to the spaces that add something? What do personnel add to the experience? To what extent do you feel like a participant in the spaces?
## Friday

Reflecting on the experience and facilitation training
Schedule
09:00 Introduction lecture on facilitation and introduction to task.
10:00 -11:00 Workshop planning
11:00-11:30 Break
11:30-12:00 Session 1
12:00 – 13:00 Lunch
13:00 – 13:30 Session 2
13:30 – 14:00 Session 3
14:00 – 14:20 Break
14:20 – 15:00 Analysis
15:00 - Workshop findings presentation and Pizza.