Apple TV+

Streaming video service by Apple Inc.Template:SHORTDESC:Streaming video service by Apple Inc.
This article is about the streaming service. For the media player, see Apple TV.

* Tim Cook (Apple CEO)
* Eddy Cue (Senior VP of Internet Software & Services)
* Zack Van Amburg (Head of Worldwide Video Programming)
* Jamie Erlicht (Head of Worldwide Video Programming)
* Matt Cherniss (Head of Domestic Creative Development)
* Morgan Wandell (Head of International Creative Development)
* Molly Thompson (Head of Documentaries and Unscripted)
* Tara Sorensen (Head of Kids Programming)
* Mozilla Firefox
* Microsoft Edge
* Apple Safari
 on macOS, Windows, Chrome OS
**Apple TV app**  Supported OS:  iOS 10.2 and later, macOS 10.15 Catalina and later

* US$4.99 per month
* Template:£ per month
* Template:€ per month
* Template:€ per month (Finland)
* Template:CA$ per month
* Template:AUD per month
* Template:CHF per month
* Template:SEK per month (Sweden)
* Template:NOK per month (Norway)
* Template:DKK per month
(Denmark)
* Template:New Taiwan dollar per month
* Template:¥ per month
* Template:SGD per month
* Template:HKD per month
* Template:Philippine peso per month
* Template:MYR per month
* Template:IDR per month
* Template:INR per month

**Apple TV+** is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. The service was announced during the Apple Special Event of March 2019, where celebrities from Apple TV+ projects appeared on-stage, among them Jennifer Aniston, Oprah Winfrey, Steven Spielberg, and Jason Momoa.

The service can be accessed through Apple's website and through the Apple TV app, which has gradually become available for many Apple devices and some major competing streaming devices, including some smart TV models and video-game consoles. Apple plans to expand the services' availability, and there are workarounds for subscribers whose device is not presently supported. Access is included in the Apple One subscription bundle. Most of the content is available in Dolby Vision profile 5 and Atmos.

Upon its debut, Apple TV+ was available in about 100 countries, fewer than the reported target of 150. A number of countries were excluded from service despite other Apple products being available. Commentators noted that the fairly wide initial reach of the service offered Apple an advantage over other recently launched services such as Disney+, and that because Apple distributes its own content through the service instead of distributing licensed third-party content (as, for example, Hulu does) it will not be hamstrung by licensing issues during its expansion.

By early 2020, Apple TV+ had poor growth and low subscriber numbers relative to competing services. In the middle of that year, Apple began to license older television programs and films, attempting to stay competitive with other services, attract and retain a viewership for its original content, and convert into subscribers users who were trialling the service.

The service has become the home to critically-acclaimed content: between September 2021 and March 2022, Apple TV+ netted a Primetime Emmy Award for Outstanding Comedy Series with *Ted Lasso* and the Academy Award for Best Picture with *CODA,* whose win marked the first Best Picture win for a film distributed by a streaming service.

Apple TV+ (along with the simultaneously announced a-la-carte premium-video subscription aggregation service Apple TV Channels) is part of a concerted effort by Apple to expand its service revenues.

## History

### Origins

Apple had long been rumored to have an interest in beginning a streaming television service, and in 2015 entered into negotiations with various television studios and programmers to aggregate their content for a live-television streaming bundle. Negotiations fell apart over differing views on how to value the content, lack of transparency on details, and the personality of Apple's chief negotiator, Eddy Cue.

In October 2016, Apple CEO Tim Cook was reported as saying that television is "of intense interest to me and other people here." He added that Apple has "started focusing on some original content" which he called "a great opportunity for us both from a creation point of view and an ownership point of view. So it's an area we're focused on."

### Staffing

In June 2017, Apple began to take the first major steps in forming its new television unit by hiring the co-presidents of Sony Pictures Television, Jamie Elricht and Zack Van Amburg, to oversee all aspects of worldwide video programming. A few months later, in August 2017, Matt Cherniss was hired as Head of Domestic Creative Development, reporting directly to Van Amburg and Erlicht. For the rest of 2017, Apple continued to fill out its executive team for Apple TV+, with Kim Rozenfeld joining as Head of Current Programming and Unscripted, Jay Hunt joining as Creative Director for Europe, Morgan Wandell joining as Head of International Creative Development, Tara Sorensen joining as Head of Kids Programming, and Max Aronson, Ali Woodruff, Carina Walker, and Michelle Lee joining as development and creative executives.

Throughout 2019, Apple continued to build out its unscripted content team, with Molly Thompson being hired as Head of Documentaries in April 2019. Several months later, in November 2019, Kim Rozenfeld stepped down as Head of Current Programming and Unscripted to focus on producing content again with a first-look content production deal with Apple under his Half Full Productions. Cherniss took over Rozenfeld's duties overseeing current scripted programming.

### Development news reports

In May 2018, it was reported that Apple was expected to start a sister project to its original content service, and begin selling subscriptions to certain video services directly via its TV application on iOS and tvOS, rather than asking Apple device owners to subscribe to those services through applications individually downloaded from Apple's application store.

In October 2018, it was reported that Apple would be distributing their future original content through a still-in-development digital video service to be located within their TV application that is pre-installed in all iOS and tvOS devices. The service was expected to feature both original content, free to owners of Apple devices, as well as subscription "channels" from legacy media companies such as HBO and Starz, which would allow customers to sign up for online-only services. Later that month, it was further reported that Apple intended to roll out the service in the United States during the first half of 2019 and that it would expand its availability to around 100 countries in the months following its initial launch.

### Announcements details

On March 25, 2019, Apple held a press event to announce Apple TV+. At the event, Apple showed a teaser of its upcoming original content and formally announced some of its content, with actors and producers attached to the content appearing on stage. The announced content included *Helpsters*, the first series from Sesame Workshop, the producer of *Sesame Street*, and Oprah Winfrey's first projects for Apple TV+, including a documentary under the working title *Toxic Labor* about workplace sexual harassment, a documentary series about mental health as well as a revival of Oprah's Book Club as a standalone television series.

On September 10, 2019, Apple announced that Apple TV+ would launch on November 1, 2019, at $4.99 per month (with a 1-week free trial) for an account that can be shared with up to six family members. Apple also announced that they would be giving away a year of Apple TV+ for free to anyone who bought a new Apple TV, Mac, iPad, iPhone, or iPod Touch beginning that same day. Student subscribers to the monthly Apple Music service at a discounted rate also have Apple TV+ bundled in at no additional cost for the time being.

### Free subscription extensions

From the start of Apple TV+ on November 1, 2019, Apple offered a free one-year subscription to anyone buying certain of its hardware products (an iPhone, iPad, Apple TV, iPod Touch, or Mac). Apple initially extended the free year that was due to end on November 1, 2020, to February 28, 2021, but then announced in mid-January 2021 that they would be extending it a second time until July 31, 2021.

In mid-June 2021, Apple added a note to their website advising customers that new users subscribing after June 30, 2021, would only receive three months of free subscription instead of the previous year.

## Programming

*Main article: List of Apple TV+ original programming*
During the announcement of Apple TV+, Apple announced a number of prominent names of writers, directors, and stars that will be featured in the service. Apple decided to use the very large budget set aside for the service to pay for celebrity entertainers and high-profile talent as a "catnip" to draw viewers to Apple TV+.

As of March 2019[update], five of the upcoming series had already completed production, with six more already well into filming. On September 10, 2019, Apple announced that Apple TV+ would have eight original series (seven scripted and one non-scripted) and one original documentary available at launch, with plans to launch new original content every month thereafter. Most series are expected to launch with three episodes, with a new episode being released weekly thereafter, although Apple has stated that not all series will follow this model and that some series might instead launch all at once.

Early critical reaction to the bulk of the service's programming was mixed to poor, but with commentators predicting that Apple would have time to grow into its new role as a content provider and to produce well-regarded content, especially as the free year of the service provided with many Apple product purchases would entice users to continue watching, and for some to eventually pay for a subscription, as new series are released.

### COVID-19 pandemic effects

On March 13, 2020, Apple suspended all active filming on Apple TV+ shows due to the COVID-19 pandemic, and all production on series was postponed for an undetermined period of time.

Apple's decision in mid-2020 to license large swaths of existing older content for the Apple TV+ service was viewed, in part, as buying time for its original content production during the pandemic difficulties, by keeping users engaged and in a habit of visiting the service regularly, so that a viewer base would be in place by the time new sets of Apple original content are released.

In addition, the service endeavored to gain new high-profile content, taking advantage of the COVID-19 pandemic's disruption of theatrical film releases. Among these acquisitions were the 2020 feature film *Greyhound* starring Tom Hanks, which was purchased from Sony for $70 million. In July 2020, the service won a heated bidding war for *Emancipation*, a slavery-based action-thriller starring Will Smith and directed by Antoine Fuqua. Apple paid a record $105 million for the rights, which will possibly exceed $120 million after all backend deals are completed. Apple also reportedly considered a $350 to $400 million offer for the rights to stream the James Bond film *No Time to Die*, which was far short of the $650 to $800 million studio MGM was willing to accept.

### Chronology of celebrity partnerships and other original content and programming decisions

#### 2017

In October 2017, following reports of sexual abuse allegations against producer Harvey Weinstein, Apple announced that they were severing ties with The Weinstein Company and cancelling a planned biopic series about Elvis Presley.

#### 2018

In April 2018, Apple signed Kerry Ehrin to a multi-year deal to produce original content. Ehrin and Apple renewed the multi-year deal in May 2020.

In June 2018, Apple signed the Writers Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership. That same month, Apple announced that they given a multi-series order to Sesame Workshop to produce various Live action and animated series as well as a single puppet-based series.

In September 2018, it was reported that Apple had decided to shelve *Vital Signs*, a six-episode biopic television series centering on the life of hip-hop producer and performer Dr. Dre and starring Ian McShane, Sam Rockwell, and Michael K. Williams, due to concerns about the show's content being too graphic with moments cited including characters using cocaine, instances of gun violence, and an explicit orgy scene. Reports further indicated that Apple CEO Tim Cook was taking a hands-on approach in regards to the company's Worldwide Video Unit with programming decisions reportedly being aligned to Cook's personal tastes, with a preference for family-friendly shows. Various programs in different stages of production have apparently had their content altered including the toning down of the Reese Witherspoon and Jennifer Aniston morning show drama series and the removal of crucifixes from a scene in the M. Night Shyamalan drama series. Additionally, Apple reportedly passed on a television series from comedian Whitney Cummings about the #MeToo movement because it was "too sensitive a topic." The Cummings series was ultimately put into development by Amazon Video in October 2018.

In November 2018, Apple entered into a multi-year agreement with entertainment company A24 to produce a slate of original films in partnership with their Worldwide Video Unit.

That same month, Apple signed a deal with DHX Media (now WildBrain), and its subsidiary Peanuts Worldwide, to develop and produce original programs, including new series, specials and shorts based on the *Peanuts* characters created by Charles M. Schulz. One of the first productions created through the deal was an original short-form, STEM-related series featuring astronaut Snoopy. Also that month, Apple signed Justin Lin, and his production company Perfect Storm Entertainment, to a multi-year overall deal to produce original television content.

#### 2019

In January 2019, Apple signed Jason Katims, and his production company True Jack Productions, to a multi-year overall production and development deal to produce original television content. That same month, Apple signed a first look deal with Imagine Documentaries to develop non-fiction features and series. In February 2019, Harpo Productions hired Terry Wood as executive Vice President in which Wood will oversee Harpo's production of original programming for Apple as part of the multi-year agreement between Oprah Winfrey and Apple. In March 2019, it was reported that five television series commissioned by Apple had finished filming and six series would finish filming in the next few months.

On April 10, 2019, Prince Harry, Duke of Sussex, announced on Instagram that he was working alongside Winfrey on the mental health documentary series as a co-creator and executive producer.

In October 2019, Apple signed Monica Beletsky to a multi-year deal.

#### 2020

In January 2020, Apple signed a five-year production deal with Richard Plepler, the former CEO and chairman of HBO. Under the production deal, Plepler's production company Eden Productions will create television series, documentaries and feature films exclusively for Apple TV+. Also in January 2020, Apple signed a multi-year deal with Lee Eisenberg, ahead of the premiere of his series *Little America*, as well as another multi-year deal with Julia Louis-Dreyfus. Louis-Dreyfus is set to develop new projects as both executive producer and star.

In May 2020, Apple signed a two-year production deal with Annie Weisman, the creator of *Almost Family*. As part of her deal with Apple, Weisman will create television projects exclusively for Apple TV+.

In July 2020, Apple signed a multi-year deal with The Maurice Sendak Foundation, to produce new children's television series and specials based on the books and illustrations of Maurice Sendak.

In August 2020, Apple signed a multi-year first look deal with Leonardo DiCaprio's film and television production company, Appian Way Productions. Also in August 2020, Apple signed a multi-year first look deal with Martin Scorsese's film and television production company, Sikelia Productions.

In September 2020, Apple officially acquired the film *Cherry*, which is directed by Anthony and Joe Russo and stars Tom Holland in the lead role, for around $40 million. It was released in theatres on February 26, 2021, before streaming exclusively on Apple TV+ on March 12.

In October 2020, Apple announced it had struck a deal with comedian and former anchor of Comedy Central's *The Daily Show*, Jon Stewart, to host a regular, hour-long series on topics of national interest, entitled *The Problem with Jon Stewart*, expected to become available beginning in fall 2021.

In November 2020, Steven Lightfoot signed a multi-year overall production deal with Apple, starting off as showrunner of the upcoming drama, *Shantaram*.

#### 2021

In January 2021, Apple TV+ announced a new show called *WeCrashed* that follows the launch, rise, and fall of WeWork. Jared Leto and Anne Hathaway will be playing the parts of Adam and Rebekah Neumann. In addition, Apple bought the Sundance Film Festival hit *CODA*, about a girl who is the only person in her family who can hear, paying a festival-record $25 million for the worldwide rights to the film.

In February 2021, it was reported that Apple and Skydance Animation entered into a multi-year partnership to develop animated kids and family films and television programs. A few months prior, Apple acquired the global distribution rights to Skydance's upcoming *Luck* and *Spellbound* films.

In March 2021, Apple announced a multi-year programming partnership with Nobel Peace Prize winner Malala Yousafzai. Apple also signed a multi-year, first-look deal with Imagine Entertainment's film division, in addition to extending its first-look deal with Imagine Documentaries. Additionally, Natalie Portman and production partner Sophie Mas signed a multi-year first-look deal with Apple for television projects developed and produced under their new production company MountainA. March also brought an overall multi-year first-look deal with Tracy Oliver, reportedly worth well into the "eight-figure range".

In June 2021, Sian Heder, the director of the Apple-acquired Sundance hit *CODA*, signed a multi-year overall deal to exclusively write and develop series for Apple, in addition to signing a first-look deal for any films written by Heder.

In July 2021, Misha Green, the creator and showrunner of *Lovecraft Country*, signed a multi-year overall deal with Apple to exclusively create and develop new television series for Apple TV+. In July, Apple also signed a first-look deal with Alexander Rodnyansky's production company, AR Content, for future Russian-language and multilingual television series. Additionally, Apple signed a multi-year, first-look deal with Adam McKay's production company, Hyperobject Industries, for upcoming scripted feature films.

In October 2021, Sam Catlin signed an overall deal with Apple to develop scripted TV series for Apple TV+ under his Short Drive Entertainment.

In November 2021, John Skipper and Dan Le Batard, under their content company Meadowlark Media, signed a multi-year first-look deal with Apple to produce documentary films and unscripted series for Apple TV+. Meadowlark Media hired Deirdre Fenton as an executive director of unscripted programming to lead the relationship with Apple.

#### 2022

In January 2022, Apple ordered to series a television continuation of the MonsterVerse produced by Legendary Entertainment. The series will see Godzilla and other various creatures appear. The same month, producer Kevin J. Walsh signed a multi-year deal to produce film and television for the streamer.

In March 2022, Apple announced that they would air *Friday Night Baseball*, a weekly doubleheader of Major League Baseball games with live pre- and postgame shows on Apple TV+ in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom starting in the 2022 Major League Baseball season.

In June 2022, Apple secured a 10-year exclusive agreement for the rights to every Major League Soccer match, free of any local blackout restrictions. The matches will be streamed on a new service in the Apple TV app although a selection of games will be also be available to Apple TV+ subscribers. This $2.5 billion deal will take effect in 2023.

### Acquisition of back catalog film and TV content

In mid-2020, Apple began discussions with film and television studios to license their previously released content as part of an effort to build a back catalog of non-original films and television shows for the streaming service. The shift was designed to help the service better compete against the large content libraries offered by competitors like Netflix. This represented a pivot for Apple, which had initially attempted to build the service entirely on original content, avoiding licensing fees to help keep monthly subscription fees low, and relying on its Apple TV Channels content partners to supply other content users wanted.

Analysts believed that the addition of older, highly re-watchable content like popular sitcoms and well liked films would help to retain the slowly growing subscriber base, while Apple continues to develop original content. The shift was also an acknowledgement of poor growth, especially relative to competing services.

The back catalog development was also seen as a move by Apple to attempt to persuade free trial users to transition into paid users as the first wave of one-year trials was scheduled to expire in November 2020.

On May 26, 2020, Apple announced their first acquisition of catalogue content would be the *Fraggle Rock* series. In addition to being the exclusive home of the 1983–1987 Jim Henson Company series, Apple will develop a new full length, rebooted *Fraggle Rock* series after the success of the *Fraggle Rock: Rock On!* short-form series on Apple TV+. On October 19, 2020, Apple announced the exclusive transmission rights of the various animated productions of the *Peanuts* franchise, withdrawing them from television after 55 years; as part of that agreement, Apple TV+ must make the major *Peanuts* specials available for free in short windows. After an outcry from fans of the specials, Apple sublicensed *A Charlie Brown Thanksgiving* and *A Charlie Brown Christmas* to PBS for commercial-free airing. In 2021, *It's the Great Pumpkin, Charlie Brown* also came to the PBS rotation, but has no plans to air *Happy New Year, Charlie Brown!*, *Be My Valentine, Charlie Brown* or *It's the Easter Beagle, Charlie Brown*.

## Growth and impact

Apple has announced a number of partnerships, bundles, and initiatives to increase subscriber growth in the service.Template:When?

It has included Apple TV+ in several reduced cost bundles designed to increase uptake and stickiness of subscriptions, including a bundle with Apple Music available for students, a bundle offering CBS All Access and Showtime for an additional US$9.99 monthly for TV+ subscribers, and a bundling of the service as part of the Apple One subscription package.

It has partnered with large cable television MSOs and telecommunications mobile network operators, such as Altice USA, the UK's EE, and Ireland's Eir TV, to offer those systems' customers Apple TV+ as part of a bundle, sometimes including an Apple TV 4K set-top box.

By February 2020, about 10 million people had signed up for Apple TV+. This included users who received a free one-year trial with the purchase of an Apple device, although it was estimated that less than 10% of Apple device owners eligible for the trial had activated it, perhaps out of Apple's failure to promote the service, Apple's desire to slow the uptake rate due to accounting concerns, or because of users' lack of interest in the service's perceived poor content options. About half of those 10 million users actively used the service.
In late 2020, the continuing expansion of availability of the Apple TV app to a growing number of smart TV platforms and to newer lines of PlayStation and Xbox video game consoles (specifically, the PS4 and PS5, and the Xbox One, Series S, and Series X) was seen as potentially boosting subscriber numbers for Apple TV+, including as part of Apple One subscription bundle purchases. However, Apple has created no native TV app for the Windows and Android platforms, or an official method to stream the content to Chromecast or on the Android TV platform (except for select Sony Bravia television models), leaving users of those devices to use a web browser to view Apple TV+ content, where possible, or to employ other workarounds, especially for sending Apple TV+ content to a television set. On December 16, 2020, Google announced it would add the Apple TV app to its Chromecast with Google TV device in early 2021, and to its Android TV platform by June 1, 2021; Google subsequently made Apple TV available on its Chromecast with Google TV, as well as on select Sony and TCL smart TVs running the Google TV interface, on February 18, 2021. On December 18, 2020, the British Urban Film Festival announced that it was to be the first UK film festival to host all of its official selections on the Apple TV app.

The service received several nominations for the 2021 Golden Globe Awards in both the television and film categories and was regarded as having "established an impressive track record for turning out consistently good — and sometimes great — programming for subscribers, despite offering a much, much smaller overall offering." Apple's series *Ted Lasso* won four Primetime Emmy Awards in 2021, including Outstanding Comedy Series, Outstanding Lead Actor in a Comedy Series (Jason Sudeikis), Outstanding Supporting Actor in a Comedy Series (Brett Goldstein) and Outstanding Supporting Actress in a Comedy Series (Hannah Waddingham).

The service is the first streaming service to win the Academy Award for Best Picture with CODA at the 94th Academy Awards.

As of March 2022, Apple TV+ is estimated to have 25 million paid subscribers and an additional 50 million viewers who access the service via promotions.

## Notes

<templatestyles src="Reflist/styles.css" />

1. ↑ PlayStation 4 and PlayStation 5 only
2. ↑ Xbox One and Xbox Series X/S only

## References

<templatestyles src="Reflist/styles.css" />

1. ↑ 1.0 1.1 Otterson, Joe (April 14, 2021). From 'Star Wars' to 'Avatar: The Last Airbender': How Big IP Is Driving the Streaming Wars (en-US).
2. ↑ 2.0 2.1 2.2 Andreeva, Nellie (June 16, 2017). Apple Taps Sony TV's Zack Van Amburg & Jamie Erlicht As Heads Of Programming (en-US).
3. ↑ 3.0 3.1 Andreeva, Nellie (August 15, 2017). Matt Cherniss Joins Apple As Head Of Development For New Programming Unit. *Deadline Hollywood*.
4. ↑ 4.0 4.1 Andreeva, Nellie (October 20, 2017). Amazon's Morgan Wandell Joins Apple As Head Of International TV Development (en-US).
5. ↑ 5.0 5.1 Otterson, Joe (April 15, 2019). Apple Hires Molly Thompson as Head of Documentaries (en-US).
6. ↑ 6.0 6.1 Goldberg, Lasley (December 21, 2017). Amazon Head of Kids Programming Tara Sorensen Among Trio Exiting for Apple (Exclusive) (en).
7. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Apple Targets Apple TV+ Launch in November, Weighs $9.99 Price After Free Trial". August 19, 2019. Archived from the original on August 20, 2019. Retrieved August 20, 2019.
8. ↑ How many subscribers Netflix, Disney+ and the rest of the streaming services have (May 11, 2021).
9. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Kirkland, Justin; Westenfeld, Adrienne; Miller, Matt (November 1, 2019). "Every Debut Apple TV+ Show Ranked From Worst to Best". *Esquire*. Archived from the original on January 11, 2020. Retrieved November 1, 2019.
10. ↑ Welch, Chris (March 25, 2019). Apple announces Apple TV Plus video subscription service.
11. ↑ Apple Unveils Video Service With Celebrity Parade but Few Details. *The New York Times* (March 25, 2019).
12. ↑ Template:Cite magazine
13. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Holloway, Daniel (March 25, 2019). "Apple Reveals New TV Streaming Service". *Variety*. Archived from the original on September 29, 2019. Retrieved March 26, 2019.

	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Hall, Stephen (November 4, 2019). "How to watch Apple TV+ on Chromecast and Android TV". *9to5Google*. Archived from the original on January 1, 2020. Retrieved November 4, 2019.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Callaham, John (November 1, 2019). "Apple TV Plus: Everything you need to know". *Android Authority*. Archived from the original on October 31, 2019. Retrieved November 1, 2019.
	* Parker, Max (November 1, 2019). Can you watch Apple TV Plus on Android phones and tablets?.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Butler, Sydney (November 18, 2019). "How to watch Apple TV+ on your Android phone". *9to5Google*. Archived from the original on December 21, 2019. Retrieved November 18, 2019.
15. ↑ 15.0 15.1 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Travers, Ben (October 29, 2019). "Apple TV+ Original Series: What Those Mixed Reviews Mean For Friday's Launch". *IndieWire*. Archived from the original on December 23, 2019. Retrieved November 1, 2019.
16. ↑ 16.0 16.1 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Greenwald, Will (March 26, 2019). "Apple TV Is the Death of Apple TV". *PC Magazine*. Archived from the original on June 14, 2019. Retrieved March 26, 2019.
17. ↑ \*Apple Inc.. Apple TV app - Devices.

	* Apple Inc.. All the ways to watch Apple TV+ and more.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Hiner, Jason (March 25, 2019). "3 ways the new Apple TV services will make cord cutting better". *CNET*. Archived from the original on January 28, 2020. Retrieved March 26, 2019.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Baig, Edward C. (March 25, 2019). "Apple goes big on premium services: Apple TV+ streaming, News+, Arcade and new credit card". *USA Today*. Archived from the original on January 24, 2020. Retrieved March 25, 2019.
18. ↑ \*Apple releases iOS 10.2 w/ new emoji, Messages effects, US-only TV app, wallpapers, more (December 12, 2016).

	* Pasarow, Anabel (October 8, 2019). Mac's Newest Software, Catalina, Is Here — & These Are Its Best Features.
	* Clover, Juli (May 13, 2019). Apple Releases tvOS 12.3 With Updated TV App.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Katzmaier, David (October 28, 2019). "Apple's TV app is on Roku, Fire TV and Samsung, but only Apple devices get every feature". *CNET*. Archived from the original on October 30, 2019. Retrieved October 24, 2020.
	* Newman, Jared (November 7, 2019). Apple TV+ has arrived: Here are the details (and some fine print).
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Haslam, Karen (October 28, 2019). "Which TVs work with Apple TV app and AirPlay". *Macworld*. Archived from the original on November 1, 2019. Retrieved November 1, 2019.
	* Dilger, Daniel Eran (May 16, 2019). Editorial: Why Apple's first port of the new TV app isn't to Android, but to Samsung's anti-Android.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Byford, Sam (February 3, 2020). "The Apple TV app is now available on LG's 2019 TVs". *The Verge*. Archived from the original on June 18, 2020. Retrieved October 24, 2020.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Spangler, Todd (September 8, 2020). "Apple TV App Launches on Vizio Smart TVs". *Variety*. Archived from the original on October 19, 2020. Retrieved October 24, 2020.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Welch, Chris (October 14, 2020). "Apple TV app arrives on some of Sony's latest 4K TVs". *The Verge*. Archived from the original on October 18, 2020. Retrieved October 24, 2020.
	* <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Haselton, Todd (November 2, 2020). "Apple TV will be available on new Xbox and PlayStation consoles for the first time". *CNBC.com*. Archived from the original on November 10, 2020. Retrieved November 12, 2020.
	* Summers, Nick (November 12, 2020). Apple TV app arrives on PS4 and PS5.
19. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Alexander, Julia (September 15, 2020). "Apple confirms Apple One subscription bundle, bringing together Music, TV Plus, Arcade, and more". *The Verge*. Archived from the original on September 15, 2020. Retrieved September 15, 2020.
20. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Gurman, Mark; Sakoui, Anousha; Shaw, Lucas (August 19, 2019). "Apple Targets Apple TV+ Launch in November, Weighs $9.99 Price After Free Trial". Bloomberg.com. Archived from the original on November 5, 2019. Retrieved November 6, 2019.
21. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Anderton, Ethan (September 10, 2019). "Apple TV+ Launch Date Set for November with Lowest Cost of Any Major Streaming Service". *SlashFilm*. Archived from the original on November 6, 2019. Retrieved November 6, 2019.
22. ↑ Stead, Chris (November 1, 2019). What countries is Apple TV+ available in?.
23. ↑ Availability of Apple Media Services.
24. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Çalışkan, Necdet (September 11, 2019). "Apple TV+ uygulaması Türkiye'de olacak mı?' - Netflix'in rakibi Apple TV+ için Türkiye ilk 107'ye giremedi!" [Will the Apple TV+ application be available in Turkey? - Turkey not among initial 107 countries for debut of Netflix rival Apple TV+]. *Habertürk* (in Turkish). Archived from the original on November 6, 2019. Retrieved November 6, 2019.
25. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Alvarez, Edgar (September 10, 2019). "Apple can make TV+ ubiquitous through brute force". *Engadget*. Archived from the original on November 6, 2019. Retrieved November 2, 2019.
26. ↑ Levy, Adam (September 15, 2019). 3 Reasons Apple TV+'s Price Is So Low.
27. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Kafka, Peter (October 31, 2019). "Your guide to Apple TV+, Disney+, and all the other streamers chasing Netflix". *Vox.com*. Archived from the original on November 5, 2019. Retrieved November 6, 2019.
28. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"Industry reacts to Apple TV+". *CSI Magazine*. March 26, 2019. Archived from the original on November 6, 2019. Retrieved November 6, 2019.
29. ↑ 29.0 29.1 29.2 29.3 29.4 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Katz, Brandon (May 19, 2020). "Apple TV+ Switching Up Its Strategy to Lock Horns With Netflix". *The New York Observer*. Archived from the original on May 20, 2020. Retrieved May 19, 2020.
30. ↑ 30.0 30.1 30.2 30.3 30.4 30.5 30.6 30.7 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Mayo, Benjamin (May 19, 2020). "Bloomberg: Apple TV+ tops 10 million subscribers, company buying TV show and movie back catalog to expand service". *9to5Mac*. Archived from the original on May 26, 2020. Retrieved May 19, 2020.
31. ↑ 31.0 31.1 31.2 31.3 31.4 31.5 31.6 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Shaw, Lucas; Gurman, Mark (May 19, 2020). "Apple Buys Older Shows for TV+, Stepping Up Netflix Challenge". *Bloomberg.com*. Archived from the original on May 19, 2020. Retrieved May 19, 2020.
32. ↑ 32.0 32.1 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Hayes, Dade (February 3, 2020). "Of Apple Customers Eligible For Apple TV+, Fewer Than 10% Have Signed Up – Analyst". *Deadline Hollywood*. Archived from the original on July 12, 2020. Retrieved May 19, 2020.
33. ↑ Baysinger, Tim (March 28, 2022). Apple's Hollywood ambitions vindicated with 'Coda' Oscar wins (en-US).
34. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Lawrence, Dallas (March 26, 2019). "Apple TV's biggest news isn't about content, it's about screens — you can watch anywhere". *VentureBeat*. Archived from the original on March 26, 2019. Retrieved March 26, 2019.
35. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Pullen, John Patrick (March 24, 2019). "Apple's Two-Word Plan for the Future of the Internet: Subscribe Now". *Forbes*. Archived from the original on March 25, 2019. Retrieved March 25, 2019.
36. ↑ 36.0 36.1 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Leswing, Kif (July 28, 2016). "Apple's arrogance is hurting its big TV plans". *Business Insider*. Archived from the original on October 31, 2019. Retrieved November 1, 2019.
37. ↑ 37.0 37.1 <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Goodman, Tim (June 21, 2017). "Apple and All of Its Money Just Got Real About the TV Business". *The Hollywood Reporter*. Archived from the original on November 9, 2019. Retrieved November 9, 2019.
38. ↑ Lieberman, David (January 12, 2017). Apple Looks To Buy Original Programming, But How Much Will It Spend?.
39. ↑ Andreeva, Nellie (September 6, 2017). Apple: Kim Rozenfeld, Max Aronson, Ali Woodruff & Rita Cooper Lee Join TV Unit (en-US).
40. ↑ Littleton, Cynthia (October 25, 2017). Apple Video Recruits Channel 4 Alum Jay Hunt for European Post (en-US).
41. ↑ Goldberg, Lesley (December 6, 2017). Apple Enlists Jason Katims' Producing Partner Michelle Lee (en).
42. ↑ Andreeva, Nellie (November 11, 2019). Kim Rozenfeld Steps Down As Apple Head Of Current Programming & Unscripted, Segues To First-Look Deal (en-US).
43. ↑ Apple Plans to Sell Video Subscriptions Through TV App (May 9, 2018).
44. ↑ Apple plans to give away original content for free to device owners (October 10, 2018).
45. ↑ Apple to Launch TV Subscription Service Globally (October 23, 2018).
46. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>*Watch the Apple Special Event*. *Apple*. 103 minutes in. Retrieved November 14, 2019.
47. ↑ Hipes, Patrick (March 25, 2019). Apple Shows Off Original Series For First Time With Sizzle Reel – Watch.
48. ↑ Gartenberg, Chaim (March 25, 2019). Oprah will release two documentaries on Apple TV Plus along with a new book club.
49. ↑ Alexander, Julia (September 10, 2019). Apple TV+ launches on November 1st for $4.99. *The Verge*.
50. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Brown, Shelby (October 30, 2019). "Apple TV Plus will be free for students with an Apple Music subscription". *CNet*. Archived from the original on November 3, 2019. Retrieved November 3, 2019.
51. ↑ Haslam, Oliver (September 12, 2019). Families can only get Apple TV+ free once.
52. ↑ Apple to extend Apple TV+ free year trials through February 2021. 9to5mac (October 8, 2020).
53. ↑ Apple again extends Apple TV+ free trials, subscribers now get free access until July 2021. 9to5mac (January 15, 2021).
54. ↑ Apple TV Plus free trial period drops from one year to three months. Cnet (June 16, 2021).
55. ↑ Block, Alex Ben (November 21, 2019). What's Apple's Streaming Strategy? Think of It as Content as Catnip.
56. ↑ Koblin, John (March 17, 2019). Apple's Big Spending Plan to Challenge Netflix Takes Shape. *The New York Times*.
57. ↑ Apple TV Plus launches on November 1st for $4.99 (en) (September 10, 2019).
58. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Alexander, Julia (October 31, 2019). "Do Apple TV Plus shows have to be good to succeed?". *The Verge*. Archived from the original on November 1, 2019. Retrieved November 1, 2019.
59. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Bundel, Ani (November 1, 2019). "Apple TV Plus joins Disney+ in the streaming wars with mediocre shows and lots to prove". *NBCNews.com*. Archived from the original on November 2, 2019. Retrieved November 1, 2019.
60. ↑ Clover, Juli (March 13, 2020). Apple Suspends All Active Filming on Apple TV+ Shows.
61. ↑ Fleming, Mike, Jr. (May 19, 2020). Tom Hanks WWII Film 'Greyhound' Alters Course In Apple Deal: Film Will Premiere On Apple TV +.
62. ↑ 62.0 62.1 Fleming, Mike, Jr. (July 1, 2020). Apple Wins 'Emancipation'; Will Smith's Westbrook Relationship With Toppers Zack Van Amburg & Jamie Erlicht At Sony Helped Seal Festival Record Pre-Buy.
63. ↑ Behind MGM's Apple Overture: How Much Is a Bond Movie Worth? (October 27, 2020).
64. ↑ Apple Kills Deal For TWC Elvis Series In Wake Of Harvey Weinstein Scandal (October 9, 2017).
65. ↑ Kerry Ehrin Inks Overall Deal With Apple, Replaces Jay Carson As Showrunner Of Reese Witherspoon-Jennifer Aniston Series (April 4, 2018).
66. ↑ 'The Morning Show' Showrunner Kerry Ehrin Re-Ups Overall Deal With Apple (en-US) (May 4, 2020).
67. ↑ Apple Signs WGA Contract As It Ramps Up Scripted Shows (June 7, 2018).
68. ↑ Andreeva, Nellie (June 15, 2018). Oprah Winfrey Enters Content Partnership With Apple For Original Programming.
69. ↑ Apple Teams With Sesame Workshop On Children's Programming Slate (June 20, 2018).
70. ↑ No Sex Please, We're Apple: iPhone Giant Seeks TV Success on Its Own Terms (September 22, 2018).
71. ↑ Haring, Bruce (September 24, 2018). Apple Taking Conservative Approach, Rejects Dr. Dre Streaming Series As Too Violent – Report.
72. ↑ Template:Cite magazine
73. ↑ #MeToo-Themed College Comedy Series From Whitney Cummings & Lee Daniels In Works At Amazon (October 2, 2018).
74. ↑ Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies (November 15, 2018).
75. ↑ Andreeva, Nellie (December 14, 2018). Apple Makes 'Peanuts' Deal; DHX Media To Produce New Series, Specials & Shorts With Classic Characters For Streamer.
76. ↑ Petski, Denise (December 17, 2018). Justin Lin Inks Overall TV Deal With Apple.
77. ↑ Andreeva, Nellie (January 16, 2019). Jason Katims Inks Overall Deal With Apple.
78. ↑ Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE) (January 18, 2019).
79. ↑ Oprah Winfrey Finds New Harpo Exec to Lead Apple Push (February 7, 2019).
80. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Koblin, John (March 17, 2019). "Apple's Big Spending Plan to Challenge Netflix Takes Shape". *The New York Times*. ISSN 0362-4331. Archived from the original on December 30, 2019. Retrieved March 23, 2019.
81. ↑ The Duke and Duchess of Sussex on Instagram: "We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming…".
82. ↑ 82.0 82.1 Andreeva, Nellie (2020-05-01). Showrunner Annie Weisman Inks Overall Deal With Apple (en).
83. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Koblin, John (January 2, 2020). "Apple Deal Returns Former HBO Boss Richard Plepler to Spotlight". *The New York Times*. ISSN 0362-4331. Archived from the original on January 10, 2020. Retrieved January 10, 2020.
84. ↑ Otterson, Joe (January 14, 2020). 'Little America' Co-Creator Lee Eisenberg Sets Apple Overall Deal (en).
85. ↑ Julia Louis-Dreyfus Inks Overall Deal With Apple (en) (January 17, 2020).
86. ↑ Apple inks overall deal with The Maurice Sendak Foundation (en-US).
87. ↑ Andreeva, Nellie (2020-08-03). Leonardo DiCaprio's Appian Way Inks First-Look Deal With Apple (en).
88. ↑ Martin Scorsese Makes Apple First-Look Film & Television Deal For His Sikelia Productions Banner (en) (2020-08-11).
89. ↑ Fleming, Mike Jr. (2020-09-25). Apple Makes Big Deal For Joe & Anthony Russo-Directed 'Cherry;' Tom Holland & Ciara Bravo Drama Becomes Oscar Season Entry (en-US).
90. ↑ Template:Cite magazine
91. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Pallotta, Frank (October 27, 2020). "Jon Stewart returns to TV with new current affairs show for Apple TV+". *CNN.com*. Archived from the original on October 27, 2020. Retrieved October 27, 2020.
92. ↑ Ann Victoria Clark (April 7, 2021). Jon Stewart's Apple TV+ Show Announces Name.
93. ↑ Goldberg, Lesley (November 20, 2020). Steven Lightfoot Joins Apple's 'Shantaram' as Showrunner (Exclusive) (en).
94. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Gilblom, Kelly (January 29, 2021). "Apple greenlights TV series 'WeCrashed' about WeWork's rise and fall". *Fortune*. Retrieved February 1, 2021.
95. ↑ Fleming, Mike Jr. (January 30, 2021). Apple Lands 'CODA' For $25M Record Setting WW Deal; First Major Virtual 2021 Sundance Film Festival Sale (en-US).
96. ↑ D'Alessandro, Anthony (February 17, 2021). Apple & Skydance Animation Set Multi-Year Feature Film & TV Deal (en-US).
97. ↑ Skydance Animation in Talks to Move 'Luck,' 'Spellbound' to Apple (EXCLUSIVE) (en-US) (December 16, 2020).
98. ↑ Del Rosario, Alexandra (March 8, 2021). Malala Yousafzai Inks Programming Deal With Apple TV+ (en-US).
99. ↑ Moreau, Jordan (March 11, 2021). Ron Howard and Brian Grazer's Imagine Entertainment Signs First-Look Deal With Apple Studios (en-US).
100. ↑ Kroll, Justin (March 17, 2021). Natalie Portman And Producing Partner Sophie Mas Sign Apple First-Look TV Deal (en-US).
101. ↑ White, Peter (March 25, 2021). Tracy Oliver Lands Eight-Figure Overall Deal With Apple (en-US).
102. ↑ Zorrilla, Mónica Marie (June 9, 2021). 'Little America' Director Siân Heder Inks Multi-Year Overall Deal With Apple (en-US).
103. ↑ Goldberg, Lesley (July 9, 2021). 'Lovecraft Country' Creator Misha Green Inks Apple Overall Deal (en-US).
104. ↑ Apple Inks First-Look Deal With Oscar-Nominated Producer Alexander Rodnyansky's AR Content (EXCLUSIVE) (en-US) (July 12, 2021).
105. ↑ Fleming, Mike Jr. (July 15, 2021). Apple Sets Adam McKay's Hyperobject Industries In Multi-Year First Look Movie Deal (en-US).
106. ↑ Porter, Rick (October 5, 2021). 'Preacher' EP Sam Catlin Inks Overall Deal at Apple (en-US).
107. ↑ Petski, Denise (November 1, 2021). John Skipper & Dan Le Batard's Meadowlark Media Inks First-Look Deal With Apple TV+ (en-US).
108. ↑ Otterson, Joe (November 2, 2021). John Skipper, Dan Le Batard's Meadowlark Media Hires Deirdre Fenton as Head of Unscripted (EXCLUSIVE) (en-US).
109. ↑ Apple TV+ Preps Godzilla & Titans Series Based On Legendary's Monsterverse (January 20, 2022).
110. ↑ Kevin Walsh Moves From Scott Free Prexy To Multi-Year Apple TV+ Producing Deal (January 18, 2022).
111. ↑ Apple and Major League Baseball to offer "Friday Night Baseball". Apple Inc..
112. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Leswing, Kif (June 14, 2022). "Apple continues push into live sports with Major League Soccer deal". *CNBC*.
113. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Germano, Sara; Nicolaou, Anna (June 14, 2022). "Apple scores deal for Major League Soccer streaming rights worth $2.5bn". *The Financial Times*. Archived from the original on June 15, 2022.
114. ↑ Alexander, Julia (2020-05-27). Apple TV Plus acquires past Fraggle Rock seasons ahead of reboot (en).
115. ↑ Fraggle Rock is Coming to Apple TV+ After Apple Purchases Streaming Rights for Old Episodes and Orders Reboot (en).
116. ↑ It's the Great Pumpkin, Charlie Brown and other Peanuts specials come to Apple TV+ (October 19, 2020).
117. ↑ Charlie Brown specials to air on TV, after all, in PBS deal (November 18, 2020).
118. ↑ Vincent, James (August 13, 2020). Apple reportedly launching subscription bundles with new iPhones this October.
119. ↑ Apple TV+ subscribers get CBS All Access and Showtime bundle at a great value (en-US).
120. ↑ Peters, Jay (August 17, 2020). Apple TV Plus subscribers can now get a discounted CBS All Access and Showtime bundle.
121. ↑ Munson, Ben (February 26, 2020). Altice USA begins selling Apple TV devices to its video subscribers.
122. ↑ Charlton, Hartley (September 2, 2020). EE Offers First Plan Bundling Apple Subscription Services in the UK.
123. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>O'Brien, Ciara (October 17, 2019). "Eir links up with Apple for new TV service: Eir TV is first in the world to use Apple TV 4K as sole set top box". *The Irish Times*. Archived from the original on March 2, 2020. Retrieved October 27, 2020.
124. ↑ Goodbody, Will (October 17, 2019). Eir launches new TV service with Apple TV.
125. ↑ Espósito, Filipe (November 11, 2020). Apple TV app is now available for download on PlayStation 4 and PlayStation 5.
126. ↑ \*<templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Haselton, Todd (November 2, 2020). "Apple TV will be available on new Xbox and PlayStation consoles for the first time". *CNBC.com*. Archived from the original on November 10, 2020. Retrieved November 12, 2020.

	* Summers, Nick (November 12, 2020). Apple TV app arrives on PS4 and PS5.
127. ↑ Template:Cite press release
128. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Zepp, Jonathan (December 16, 2020). "The Apple TV app is on its way to Chromecast with Google TV". The Keyword.
129. ↑ Apple TV app comes to Android TV devices (en) (2 June 2021).
130. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Zepp, Jonathan (February 18, 2021). "Apple TV+ is now available on Google TV". Google. The Keyword.
131. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>"The British Urban Film Festival launches official selection on Apple TV". Patently Apple. December 18, 2020.
132. ↑ Adalian, Josef (2021-02-04). Apple TV+ Is Doing Better Than You Think (en-us).
133. ↑ Emmys Analysis: Netflix, Apple Prove It Is A Streamer's World And We Are Just Living In It (20 September 2021).
134. ↑ Porter, Jon (March 28, 2022). Apple TV Plus is first streaming service to win Best Picture at the Oscars. *The Verge*.
135. ↑ Global users of Apple TV Plus 2022 (en).

## External links

* Apple TV+ – official site

Template:Apple TV+
Template:Apple
Template:CATV USA
Template:VOD services
Template:Authority control