Border Television (PatrZDZ's vision)

**Border Television**, commonly referred to as simply Border, is the Channel 3 service provided by Capital Radio for the England/Scotland border region, covering most of Cumbria, Dumfries and Galloway, the Scottish Borders, parts of Northumberland and the Isle of Man.

## History

### Launch

In May 1960, the Independent Television Authority (ITA) invited applicants to provide the ITV service for the Borders region – an area that covered the English counties of Westmorland and Cumberland, the south of Scotland and later, the Isle of Man.

Prior to this, the ITA had moved away from the idea of satellite stations (companies owned by distant management as seen with Southern Television in the south of England) towards companies that had strong local ownership. The contract covered two new transmitters at Caldbeck, near Carlisle and Selkirk, near Saint Boswells in the Scottish Borders. Granada Television and ABC Weekend Television had laid a claim to providing service via Caldbeck whilst Scottish Television expressed a strong interest in Selkirk. The ITA rejected both these in favour of a new contract area and a new company to serve it – although they stipulated the area to be "marginal" in their plans and that applicants had to present a very strong business case for the area as well as the contract.

Two applications were received, one from Solway Television and another from Border Television. Border were chosen on the basis of their plans and management which was considered local but still featured names from large business (the then chairman of Reuters for example) and from the world of education.

Launch was scheduled for February 1961 but construction problems with both transmitters resulted in delays until May of that year. As this led into the summer holiday period, Border asked for a launch delay as the break would affect advertising revenue. Accordingly, Border launched on Friday 1 September 1961, the 14th ITV station to go to air.

During its first year of operation, Border made a profit unlike other regional companies in their initial year, and by its second year, it had covered its launch costs, due mainly to a 60% audience penetration in an area that, at the time, was largely ignored by the BBC. From Friday 26 March 1965, the Isle of Man was added to Border's coverage area.

### 1970s and 1980s

Initially, Border produced little for the network and concentrated on local programming, most notably its flagship local news programme Lookaround. Later, when ITV and the BBC were given permission to extend broadcasting hours to daytime, Border carved a niche for providing the ITV network with afternoon quizzes and light entertainment. Derek Batey, Border TV's Assistant Controller of Programmes, became the frontman for one of ITV's most popular daytime quiz shows of the 1970s and early 1980s, Mr. and Mrs.. (A separate version of Mr. and Mrs. was also produced by HTV at the same time.) Batey also presented and produced the long-running chat show Look Who's Talking. Meanwhile, a 15-minute music show, The Sound of ..., was seen across several ITV regions and featured The Spinners, British folk music band The Settlers and other similar artists.

Financial and industrial problems began to hit the company during the 1970s – a fall in net profits to just £13,587, led to job losses and a cut in programme production in September 1975. In November 1978, a dispute with the ACTT (Association of Cinematograph, Television and Allied Technicians) led to 40 staff at the Durranhill studios being locked out for three weeks by management – several members of staff resorted to a sit in until the strike ended in stalemate and compromise.

By 1980, Border was again in severe financial trouble owing to a national economic downturn which affected advertising revenue on the whole ITV network, with the station losing £70,000 before tax in October 1981. The situation was deemed so serious that at one point the company considered not re-applying for its licence when it expired in December 1981 – though it would prove successful, as it did in July 1967 and October 1991. From January 1982, Border began broadcasting to south Cumbria from the Kendal transmitter which previously carried Granada. Border had lobbied the IBA for over a decade to serve the southern Lake District – a move backed by Cumbria County Council – while on the Isle of Man, officials voiced a preference to switch signals to Granada, citing inclusion in regional news coverage would benefit the tourism industry, with direct ferry links from Liverpool and Heysham.

More industrial problems were to follow in November 1982 when Border closed for a month in a dispute over new technology, which ended only after letters asking for an improvement in industrial relations were withdrawn. The dispute led to several members of management resigning – with Jim Graham moving from the BBC to become managing director and Paul Corley joining as director of programming. Graham and Corley began to transform Border by targeting a greater presence on the ITV network, despite the company's weak financial position. Graham hired Melvyn Bragg to present new programming. The launch of Channel 4 in 1982 also bolstered Border's network portfolio – providing extra finance for many of the new programmes being produced from the Carlisle studios (themselves being expanded) and commissioning to make a number of programmes, most notably Land of the Lakes (presented by Melvyn Bragg), a music show entitled Bliss (hosted by Muriel Gray) and Border's very first sitcom, The Groovy Fellers with Jools Holland and Rowland Rivron.

Border also expanded into children's programming during the 1980s with The Joke Machine, Crush A Grape, Pick A Number, Krankies Television, BMX Beat and contributions to Saturday morning series Get Fresh and Ghost Train (produced in conjunction with Tyne Tees Television, and others). Melvyn Bragg went on to become deputy chairman of Border Television in 1985 and its chairman in 1990. In 1996, he left the post but remained on the board.

### Opt-out services

In 1989, Border began providing a sub-regional service for Scottish Borders viewers served by the Selkirk transmitter, consisting of a short opt-out during Lookaround each weeknight. In April 1999, the opt-out was extended to cover Dumfries and Galloway and a dedicated Scottish news bulletin was introduced on weekday lunchtimes.

The following August, Border began to use the opt-out service to provide split coverage of sports and occasional political programming. The station also opened an Edinburgh bureau to provide coverage of the Scottish Parliament.

### Acquisition and takeover

Border was unopposed in retaining its ITV franchise in 1991, with a bid of £52,000 per year (or £1,000 per week).

In 1993, Border began its first venture into commercial radio when it was awarded the licence for a new regional radio station serving Central Scotland – Scot FM – in partnership with Grampian Television.

Border's second venture was Century Radio, conceived as the second regional station for North East England, on 1 September 1994, with John Myers (a former continuity announcer) as managing director and John Simons as programming director. During the rest of the 1990s, Border launched an additional Century radio station in Manchester while holding interests in a number of other stations including Sun FM in Sunderland and Cumbria's CFM Radio, and in 1997 formed a subsidiary, Border Radio Holdings, for its radio business.

In March 2000, a takeover battle broke out between Capital Radio and Scottish Radio Holdings for Border – the latter went on to state that Border's ongoing status as a truly independent media business was no longer a realistic option in a consolidating industry. By April, Capital Radio had purchased the company.

In July 2006, it was announced that the Berwick-upon-Tweed transmitter was to transfer to Tyne Tees as part of the preparations for the digital switchover of the Border region in 2008, and to bring Berwick into line with the rest of the North East which was scheduled to switch over to digital in 2012. The transfer took effect from 13 December 2006, although Border news programmes still carry stories about Berwick-upon-Tweed due to its proximity to the eastern Scottish Borders.

## Studios

Unlike some of the new ITV stations at the time, Border constructed a purpose-built studio centre, located in Brunel Way, Carlisle. The complex contained two production studios, a small continuity studio and a film interview studio. These were converted to colour with the station and were expanded and upgraded when demand increased following the launch of Channel 4.

Border also maintains a bureau for Scottish Parliament coverage in Edinburgh with district news reporters and camera crews based locally in Dumfries, Whitehaven, Kendal, Selkirk and the Isle of Man.

## Programmes

Border Television produces around 6 hours a week of regional programming – its flagship programme Lookaround is broadcast each weeknight at 6pm with shorter news bulletins throughout the day and during the weekend.