DAESUNG

## DAESUNG (대성)

DAESUNG for 'i messed up ft. RAE'

DAESUNG (대성) is a K-Tube soloist under NEXSTEP:LABS, Youth Records and ASTERIA RECORDS. He debuted on March 30th, 2021, with the lead single "MONSTER", together with the release of his debut EP ghostin.

Next to being a soloist he is in the K-Tube groups NU and ERIS. DAESUNG is also the CEO of NEXSTEP:LABS, the first Metaversal K-Tube company established on November 15th, 2022.

## History

#### 2020 - 2021: Pre-Debut, debut, failed comeback and hiatus.

Around the end of 2020 DAESUNG worked closely with JASM!NE starting his first company called HIGHLIGHTcreative. Under here he debuted multiple K-Tube groups whilst directing the debut of JASM!NE. After he helped with her release of OBSESSION - JASM!NE's 1st Single Album, he felt that it was time to debut on his own.

On Marth 10th, 2021 DAESUNG had signed an exclusive contract with MNA Entertainment. On March 12th, DAESUNG — with help of K-Tube promotion channels and friends — "hacked" the K-Tube community as promotion for his debut EP called ghostin. On March 12th, face claiming Baekhyun, the first teaser photo was released and it was also announced that DAESUNG would release his first content on the 30th. On March 30th, he released the debut music video for his lead single "MONSTER" co-starring Eunjae. On April 5th, MNA Entertainment announced that as of April 3rd, DAESUNG has had one of the biggest impacts in K-Tube by 2021 standards. His debut EP ghostin was met with critical acclaim, with most people liking the unique concept and the interpolation from artists like Rihanna and Ariana Grande. People also liked that they had to decode certain messages for exclusive content.

His debut EP also made him a target for negative criticism, with people accusing the idol of being ableist for featuring a language meant for the people that can't see. K-Tube promotion channels also wrote about the hacking of K-Tube and how it blocked the K-Tube tag, calling it "Noisemarketing". DAESUNG has responded saying: "I would like to apologize to people who I have offended, that was never my intention. Rihanna has been a big inspiration for me, and because her promotional video content also contains braille, I derived my comeback from that." further more stating, "I liked the message it had: Sometimes the blindest of people, are the people that can see. And I just went with that. I'll make sure to execute it more properly, will I ever use braille in a comeback again."

On April 11th DAESUNG had announced that he would be back with his first Repackage called ghostin (deluxe). Promotional content featuring the boy group ZEPHYRUS was released, but this was later archived as DAESUNG didn't like the tracklist for the deluxe version of his debut EP.

On August 5th DAESUNG announced that he would be back with a new comeback called Need To Know. He changed his face claim from Baekhyun to Chungha and said he would continue as a female soloist from now on. On August 13th he had announced that he had ended his contract with MNA Entertainment and signed and exclusive contract with Red Stone Entertainment. A teaser for Need To Know was posted on August 30th with the music video being released on September 26th. DAESUNG had announced at the end of the music video that this was the pre-release for his first Full Album called INTERSTELLAR AIR. The music video and promotional content was later archived as the idol felt like it wasn't on par with his standards for production.

After this incident DAESUNG had left K-Tube in October for reasons not related to the failed comeback.

#### 2022: Re-debut with INTERSTELLAR AIR and Threats.

On July 18th, after being inactive for almost 10 months DAESUNG posted a black square post with white text that read "#AugustIsForDaesung". The post announced that the idol would start to release new content on August 1st and that he had signed with DIVE LABELS and ASTERIA RECORDS. On July 21st DAESUNG updated his logo, 3 days later he posted a lyric video for Need To Know (Alt Version) which was met with a lot of positive feedback. On July 26, the re-debut schedule for his then unnamed project was released. Special HEX codes were released August 1st which people could decode to get to DAESUNG's NEXLOG. The NEXLOG was a collaboration with K-Tube girl group NEXUS which people could find exclusive content that tied the NEXUSVERSE and DAESUNG's lore together. Concept Photo's were released August 4th with the music video for "So What" was released. DAESUNG revealed that same day that this was ACT 1 of his 5 ACT project called INTERSTELLAR AIR. A The remaining 4 music videos for "NASA", "psychofreak ft. ZAILAN", "Savage" and "ALIEN" gradually over time, INTERSTELLAR AIR music video's "NASA" and "ALIEN" featured product placement by The Pattern and Uber. The album was released on September 9th, respectively.

INTERSTELLAR AIR made way for longer K-Tube album releases and tracklists. With this Full Album spanning over 40 days until album release and a tracklist with 26 songs. The album also involved a lot of K-Tube artists such as: ZAILAN, Minny, Liz, AIKO, JASM!NE, SUNWOO, PIX3L, Selene, DEEPBREATH and SAGE vocally. But also visually such as: Remy, Aviva, NIXI and Haven. On September 15th, ASTERIA RECORDS announced that as of September 13th, DAESUNG had surpassed 500,000 stock pre-orders.

During the release of INTERSTELLAR AIR, DAESUNG was put in the spotlight by being threatened on anonymous K-Tube Tellonym accounts. With eventually his number being doxxed on one of them. Reason to this was that INTERSTELLAR AIR was gaining traction with little to no promotion and becoming a member of Alter Media's PIX3L, with Tells stating that the idol puts in no effort to his craft and should leave as a member of PIX3L. This made the idol release a statement stating that he does not condone any of what is happening to him and that he won't apologize for simply "being on K-Tube"

#### 2023: Comeback with hey ily x & future plans

After his promotions with Alter Media's NU, DAESUNG returned to his solo projects. After DIVE LABELS had dissolved and ASTERIA RECORDS went on a hiatus the idol resumed promotions under his own company NEXSTEP:LABS. On December 31st, 2022, NEXSTEP:LABS announced that DAESUNG was preparing for his comeback. A 2 months later, on February 14th, it was announced that he will release his first Pre-Release single, i messed up ft. RAE, Concept Photo's were released from February 14th to 16th, with the teaser for the single being released on February 17th. For the single DAESUNG had signed a contract with Motorola to promote a throwback to their Motorola RAZR v3 flip phones released in 2004, also seen in concept photo's. The song featuring Youth Records artist RAE was released on February 20th with an accompanying music video. It's the idol's fastest growing music video with over 100.000 views within 24 hours.

Around mid-March DAESUNG had signed an exclusive contract with Youth Records. A short film called "xiat" narrarated by SIELSIE was released on March 27th announcing his second EP — hey ily x — to be released soon. On July 1st, NEXSTEP/YOUTH announced that DAESUNG would start promotions for his second EP July 15th, that day the scheduler was released. July 28th DAESUNG was invited to the Paramount building with the intention to make a documentary with MTV, with the shooting of the documentary already being in the works since July 30th The tracklist was released a day after with a teaser for the music video "one night stand" released on August 1st. Concept Photo's were released on August 2nd to 5th with the second set of the Concept Photo's feature the idol NYLON. The album cover for hey ily x was released on August 9th, with the music video "one night stand" co-starring NYLON being released on August 10th.

On September 4th, DAESUNG had announced his 1st Repackage Album — hey ily x fwd; to be released later this year. On October 8th, the idol released NUMBER BOY with no promotion, as a slight teaser for the wait of the Repackage Album.

## Discography

### Pre-Releases

* Need To Know (Alt Version)
* So What
* i messed up ft. RAE

### Singles

* MONSTER
* NASA
* psychofreak ft. ZAILAN
* Savage
* ALIEN
* one night stand
* NUMBER BOY

### Mini Albums

* The 1st Mini Album — ghostin
* The 2nd Mini Album — hey ily x

### OST's

* My Universe — DAESUNG X STEREO's Jamie ft. SHINZO's Zhang (Official My Academia OST)

### Unreleased

* ghostin (deluxe)
* Need To Know
* INTERSTELLAIR AIR (1st Version)

## Endorsements

On August 17th, 2022, when the music video for "So What" was released it featured product placement by The Pattern, an app for zodiac signs and horoscopes. On September 9th, 2022, when the music video for "ALIEN" was released it featured product placement by Uber, an app for ridesharing and ordering a taxi nearby. On February 19th, 2023, Motorola released an ad featuring DAESUNG and RAE for their legacy Motorola RAZR v3 flip phones.

* The Pattern
* Uber
* Motorola

## Trivia

* His favorite food is sushi
* He's known for having a continuous Instagram feed
* He plans every comeback in Notion
* His favorite K-Tube group is ULTRA a group he is directing.
* He is obsessed with aesthetics from the past.
* His favorite K-Pop group is NewJeans