Zhu Zhu Pets (Reboot 2024)

The Zhu Zhu Pets are coming back once again, getting another rebrand this year in 2024.

## Documented Info

In May 2023, Cepia LLC filed a trademark for 'ZhuZhu'. The Trademark is currently pending at this time. In early June 2023, The Zhu Zhu Pets website removed all information about their previous Zhu Zhu Pets Reboot that was released in 2017, which was based off their animated series, The ZhuZhus, in 2016. The site now shows a white screen with text reading "All New ZhuZhu Coming Soon" (Any URLs to zhuzhupets.com or related pages will redirect to the site with the new written text or a 404 Not Found error). Under it shows the copyright of Cepia LLC of 2023, and a Contact section that redirects to their main website with their contact info. The tab header reads "New Zhu Zhu Soon". Some members of Cepia have confirmed that the rumors are true that ZhuZhu Pets are coming back, but has not mentioned a release date or any other media that confirms their debut or first showcase. In Late August 2023, another member of Cepia has mentioned that Zhu Zhu Pets will be coming back in 2024 for their 15th Anniversary. On September 2023, Cepia uploaded a video showing the first new Zhu Zhu Pets line for 2024 called 'Zhu Zhu Aquarium'. It was first showcased in the New York Toy Fair 2023 in October, and is set to be released in the Spring of 2024. Some units were released early in mid-December 2023 in Learning Express Toys in Lake Zurich.

## Series

### Zhu Zhu Aquarium

*Main article: Zhu Zhu Aquarium*

Zhu Zhu Aquarium is the first known lineup for the 2024 Zhu Zhu Pets rerelease. It's themed around marine animals you'd find in an aquarium or the ocean. This line will be releasing 6 'Zhu Zhu Fish' to collect in Spring 2024. There are 17 known 'Zhu Zhu Fish' in this series.

## Design

It's unknown whether they'll be more series of 2024 Zhu Zhu Pets coming out. Here's the current series that are known so far:

* Zhu Zhu Aquarium: Designed around marine animals; fish, whales, sharks, etc.

## Function

**It's unknown whether all of the new and upcoming 2024 Zhu Zhu Pets will function similarly. All of this documented information are from known footage for Zhu Zhu Aquarium.**

Their functions are a bit similar to the 2017 Reboot. Their speed is as similar to the 2009 release with a slight boost. Around the nose/mouth is a sensor where it make sounds when you ligthly tap on it (Note that the upcoming Zhu Zhu Aquarium fish packages don't have a "Try Me: Press My Nose" hole. Batteries aren't included with the new lineup) Their head and back button seem to be pretty close to each other. Pressing the head button will activate 'Nurture Mode', which'll play talk sounds for a small period of time. Pressing their back button will make them go to 'Adventure Mode', where they'll run around either in your home, or in their designated playsets. Tilting them on their side will shut them off immediately. The new addition that was added to the 2024 Zhu Zhu Pets is that they'll stop for a bit and play a random sound, then continue on with it's 'adventure' till they spin around. On occasion, they'll play a little song and start dancing around.

## References

1. https://www.zhuzhupets.com/
2. https://www.trademarkia.com/zhuzhu-97927915?country=us
3. https://uspto.report/TM/97927915
4. https://toybook.com/products/zhu-zhu-aquarium/
5. https://toybook.com/exclusive-cepia-marks-toy-fair-with-launch-of-zhuzhu-aquarium-decora-girlz/
6. https://license-2-play.com/wholesale-toys/product-detail/license-2-play-inc/zhu-zhu/wholesale-zhu-zhu-interactive-fish-single-pack/

### **Update Log**

* Early May 2023: Cepia LLC filed a trademark for 'ZhuZhu'. Its status is Live/Pending
* June 2023: The Zhu Zhu Pets Community discovers the new change on the Zhu Zhu Pets official website. Cepia confirms that the rumors were true.
* Late August 2023: New info from someone by Cepia that Zhu Zhu Pets will be officially coming back in 2024 for their 15th Anniversary.
* September 2023: Zhu Zhu Aquarium is revealed to be the first 2024 Zhu Zhu Pets line. A Cepia employee also stated that the hamsters will return later on.
* Early October 2023: Zhu Zhu Aquarium was first showcased at the New York Toy Fair 2023.
* Early December 2023: 'Pre-Orders' on Toywiz and License-2-Play are available for the first 6 'Zhu Zhu Fish' and are set to ship in January 2024.
* Mid-to-Late December 2023: The first 6 'Zhu Zhu Fish' are now first available exclusively in Learning Express Toys of Lake Zurich, Illinois.