Jujus

The Elephant Juju, Tiki Mask Juju, and Assorted teeth + claws

**The Jujus** are objects from the *Adventure Trading Company*.

## Description

Jujus are pendants which were traded by the Adventure Trading Company to represent different adventurer virtues. Each juju represented a different virtue and could be earned via adventuring with assistance from one who had already earned a juju.

### Official Juju Trading Code

This was the trading company's code of trade used in Adventureland.

1. Only official Adventure Trading Company Juju may be traded for official Adventure Trading Company Juju.
2. Each publication may be redeemed for one Juju.
3. Every Juju has a personal connection to the beholder and it is meant for only the greatest adventurers. If you wish to trade please be prepared to tell a story.
4. Trades are to be one-for-one.
5. Counterfeit, cursed, or low quality Juju will not be accepted for trading.
6. Jujus should be in good, undamaged, tradable condition.
7. Trade one Juju at a time, hand to hand.
8. When trading with Adventureland residents, Jujus should offer a Juju that isn't already displayed by the residents.
9. If trader is unable to complete an adventure, they are asked to speak to an Adventure Trading Company representative for redemption.
10. Monies or gifts may not be exchanged or used in trader for a Juju.

## Jujus

* **Assorted Teeth + Claws Jujus:** These jujus were created from animal teeth and claws.
* **Bird Juju:** The Bird Juju represented observation and was modelled after a red macaw.
* **Elephant Juju:** This juju was used to represent tracking and was modelled after Indian elephant carvings at flooded Khmer ruins along the Rivers of Adventure (most likely the ruins of Shir Lee Temple but possibly the ruins of the Irrawaddy river). Notable past recipricantt of this juju included Dr. Albert Falls and Lord Henry Mystic.
* **Eye of Mara Juju:** This juju was modelled after, "The Eye of Mara" the forbidden eye of the ancient Indian deity Mara. The juju was used to represent the virtues of knowledge.
* **Pineapple Juju:** The Pineapple Juju was used to represent good will and was earned by being declared a good will ambassador of whatever region the trading company was occupying. As the name would imply, this juju was modelled after a pineapple.
* **Piranhahaha Juju:** The Piranhahaha Juju was used to represent good-will and was modelled after a man-eating piranha.
* **Skull Juju**: This juju was modelled after a skull decorated similarly to the skull artwork of the Umbala tribe. They could be earned by relaying an adventure story to a representative of the Adventure Trading Company.
* **Snake Juju:** The Snake Juju was made in the likeness of a coiled-up serpent. The pendant was used to represent the virtue of courage.
* **Tiki Mask Juju:** The Tiki Mask Juju was made in the likeness of a tiki sculpture of Rongo, the Māori god agriculture. The juju was used to represent friendship.
* **Treehouse Juju**: The treehouse juju was used to represent the virtues of discovery. The juju depicted the treehouse of the Swiss Family Robinson in the *Disneyodendron eximus* tree on the island of New Switzerland.

## History

### Background

The Adventure Trading Company apparently goes back to at-least the 15th century given members such as Diogo de Azambuja (1432-1518). By the early half of the 20th century, the Adventure Trading Company predominately traded in these jujus. The history of each juju and its origin is unknown though many depicted ancient locations such as the Cambodian shrine of Jayavarman VII, the Enchanted Tiki Room or Temple of the Forbidden Eye. The Treehouse juju was modelled after a treehouse on the island of New Switzerland created on the isle after the Swiss family Robinson was marooned there on the July 17 of 1805.

In the Victorian era, the Treehouse Juju had some connection to the ape-man Tarzan and/or his family in the Congo basin. Some occupants of the region would carve petroglyphs of this juju into the base of Tarzan's treehouse. In the 1900s, adventurers Lord Henry Mystic and Dr. Albert Falls were awarded with elephant jujus for their tracking capabilities. Around the 1920s-1930s, the trading company travelled to the regions of the Lost River Delta in Cusco, Peru, to Lord Mystic's colony of Mystic Point in Papua New Guinea, and the port of Harambe in East-Africa to trade their stock.

Around 1935/1936, the trading company set up shop in an outpost being used by archaeologist Indiana Jones amidst his excavation of the Temple of the Forbidden Eye. The trading company had hired Dr. Falls' company the Jungle Navigation Company to transport many shipments of juju to the outpost in order to assist them. However, JNC skipper and past Piranhahaha recipricantt Skip Dockmonkey lost this cargo shipment resulting in him getting fired from the company. This lost shipment became front-page news of *The Daily Gnus* newspaper as reported on by journalist Carla Quest.

The shipment was eventually tracked down by a group of adventurers wishing to obtain the elephant jujus. Skip too got his job back from a group of adventurers who wished to earn Piranhahaha Jujus from him. A similar (if not the same) group assisted the Lost Delta Archaeological Expedition decipher maraglyphs at the Temple of the Forbidden Eye, uncover the petroglyphs at Tarzan's treehouse, tell stories at an oasis in the kingdom of Agrabah, recruit new talent for the Enchanted Tiki Room's musical revue, assist employees of Trader Sam's Polynesian bar in finding the lost recipe for Sam's, "Juju Juice", take shots of the venomous, "Venomade" at Bengal Barbecue, explore an old cursed pirate's lair on Jackson Island in Missouri, and take oaths to be ambassadors of Adventureland.

### Development history

The Adventure Trading Company's Jujus were appropriated from traditional African culture. In these African cultures, jujus are religious items that can be embedded with spells, charms or forms of luck. During the Adventure Trading Company used at Disneyland to play-test for *Star Wars: Galaxy's Edge*, the jujus were trophies for purchasable missions affiliated with the attraction.

## Jungle Cruise appearances

### Adventure Trading Company

The jujus served as the main MacGuffins for the missions in this attraction.

### Skipper Canteen

In the Mess Hall of the Skipper Canteen is a bulletin board with several jujus in it. In the rest-room there is a mounted copy of *The Daily Gnus* talking about jujus and which has jujus hung around it. In the library is a book titled, "Traditional Juju Charms" by an author named MacGuffin, referencing how jujus were the MacGuffins for the Adventure Trading Company game.

### Trader Sam's Enchanted Tiki Bar

There are some jujus in a display case at Trader Sam's bar. The bar itself was used for the Tiki Mask Juju mission.

### Other connections

#### Jungle Cruise

The Piranhahaha Juju and Elephant Juju were both represented by elements taken from the Jungle Cruise. Jungle Cruise characters such as Dr. Albert Falls and Skip Dockmonkey were also past recipricantt of these jujus. The Jungle Navigation Company was hired by the trading company to transport juju for them.

## Other appearances

### Paraphenelia

#### Hungry Hungry Hippos… & Friends Jungle Cruise Theme Park edition

The jujus appear on the cover-art for this game.

## Trivia

* In the Adventure Trading Company, *The Daily Gnus* newspaper mentioned the elephant carving inspiring the Elephant Jujus. This publishing was made while the temple was still the Cambodian ruins however as the elephant carving continues to appear, it is unknown if the Irrawady ruins were retconned into the Adventure Trading Company's backstory.
* As several of the jujus appeared to be specific for Adventureland and Adventureland locations, it is possible that there were jujus in-universe not featured during the events of the attraction which were oriented towards the Lost River Delta, Mystic Point, and Harambe.
* The Elephant of Wisdom is similar to the *Elephant of Wisdom* from *Jungle Cruise: Wildlife Expeditions* as both are pendents connected to Shir Lee's Temple which depict Indian elephants, are affiliated with Jungle Cruise characters and have a connection to the magical.

## Gallery

A bird juju in the skipper canteen, attached to a letter for RositaThe Treehouse JujuThe Snake JujuThe Elephant Juju
## References

1. ↑ https://www.facebook.com/photo?fbid=871455081057&set=oa.1903682069948046
2. ↑ https://www.disneyfoodblog.com/2015/12/13/first-look-jungle-navigation-co-ltd-skipper-canteen-restaurant-in-disney-world-yep-the-jungle-cruise-restaurant/comment-page-1/
3. ↑ http://www.mainstgazette.com/2016/05/the-daily-gnus.html