Brands

A **Brand** (ブランド) is the general term that identifies the distinctive product of a company. In the Aikatsu! universe, the term "brand" is used to describe the company in which the Aikatsu! franchise cards are from.

Each brand is based on one of the four idol types: Cute, Cool, Sexy, or Pop and from there create designs with themes and styles unique to that brand. There are currently brands.

## Brands

### Prism Heart

Prism Heart (プリズムハート ) is a Multi-type brand with prism hearts with the color of the Rainbow. It was founded by Nagisa Misumi, and the Preferred Brand of Honoka Yukishiro.

### Maximum Heart

Maximum Heart (マキシマムハート) is a Multi-type brand that is the evolved Brand of Prism Heart. It was founded by Nagisa Misumi, and is Hikari Kojou's preferred brand.

### Golden Flower

Golden Flower (ゴールデンフラワー) is a Pop-type brand with flowers as it's motif. It was founded by Saki Hyuuga.

### Silver Bird

Silver Bird (シルバーバード) is a Cool-type brand with birds and wings as it's motif. It was founded by Saki Hyuuga, and is Mai Mishou's preferred brand.

### Shining Moon

Shining Moon (輝く月) is a Sexy-type brand with the radiance of the moon as it's motif. It was founded by Saki Hyuuga, and is Michiru Kiryuu's preferred brand.

### Luminous Wind

Luminous Wind (明るい風) is a Cool-type brand with the shimmer of the wind as it's motif. It was founded by Saki Hyuuga, and is Kaoru Kiryuu's preferred brand.

### Yes Ageha

Yes Ageha (はいアゲハ) is a Sexy-type brand with butterflies and light. It was founded by Nozomi Yumehara, and is Rin Natsuki, Urara Kasugano, Komachi Akimoto, and Karen Minazuki's preferred brand.

### Rosie Ageha

Rosie Ageha (ロージー・アゲハ) is a Sexy-type brand that is the evolved brand of Yes Ageha. It was founded by Nozomi Yumehara, and is Kurumi Mimino's preferred Brand.

### Fresh Clover

Fresh Clover (フレッシュクローバー) is a Pop-type brand with clovers and fruits. It was founded by Love Momozono, and is Miki Aono, Inori Yamabuki, and Setsuna Higashi's preferred brand.

### Flower Heart

Flower Heart (フラワーハート) is a Cutie-type brand with the language of flowers. It was founded by Tsubomi Hanasaki, and is Erika Kurumi, Itsuki Myoudouin, and Yuri Tsukikage's preferred brand.

### Suite Tune

Suite Tune (スイートチューン) is a Multi-type brand with outfits that make you lost in the music. It was founded by Hibiki Hojo, and is Kanade Minamino, Ellen Kurokawa, and Ako Shirabe's preferred brand.

### Happy Tale

Happy Tale (ハッピーテイル) is a Multi-type brand of fairytale theme outfits. It was founded by Miyuki Hoshizora, and is Akane Hino, Yayoi Kise, Nao Midorikawa, Reika Aoki, and Ayumi Sakagami's preferred brand.

### Love Heart

Love Heart (ラブハート) is a Cutie-type brand with hearts as it's motif. It was founded by Mana Aida.

### Wisdom Diamond

Winter Diamond (ウィンターダイヤモンド) is a Cool-type brand with diamonds as it's motif. It was founded by Mana Aida, and is Rikka Hishikawa's preferred brand.

### Rosetta Clover

Rosetta Clover (ロゼッタクローバー) is a Pop-type brand with flowers and clovers as it's motif. It was founded by Mana Aida, and is Alice Yotsuba's preferred brand.

### Sword Spade

Sword Spade (ソードスペード) is a Sexy-type brand with spades and swords as it's motif. It was founded by Mana Aida, and is Makoto Kanzaki's preferred brand.

### Ange Queen

Ange Queen () is a Sexy-type brand with a lovely queen and angles. It was founded by Mana Aida, and is Aguri Madoka and Regina Madoka's preferred brand.

### Happiness Mirror

Happiness Mirror (ハピネスミラー) is a Multi-type brand of seeing what makes you happy through a mirror. It was founded by Megumi Aino, ad is Hime Shirayuki, Yuko Omori, and Iona Hikawa's preferred brand.

### Dreamy Princess

Dreamy Princess (夢のような王女) is a Cutie-type brand of a princess in a little girl's dream. It was founded by Haruka Haruno, and is Minami Kaido, Kirara Amanogawa, and Towa Akagi's preferred brand.

### Crystal Witch

Crystal Witch (クリスタルウィッチ) is a Multi-type brand of a witch of crystals. It was founded by Mirai Asahina, and is RIko Izayoi, and Kotoha Hanami's preferred brand.

### KiraKira Sweets

KiraKira Sweets (キラキラスイーツ) is a Cutie-type brand with sparkling kirakira of sweets. It was founded by Ichika Usami, and is Himari Arisugawa, Aoi Tategami, Yukari Kotozume, Akira Kenjou, and Ciel Kirahoshi.

### Mirai Hug

Mirai Hug (みらいハグ) is a Cutie-type brand with the hearts shining in the future. It was founded by Hana Nono, and is Saaya Yakushiji, Homare Kagayaki, Emiru Aisaki, and Ruru Amour's preferred brand.

### Starlight Imagination

Starlight Imagination (スターライトイマジネーション) is a Cool-type brand with the imaginations of stars, and space. It was founded by Hikaru Hoshina, and is Lala Hagoromo, Elena Amamiya, Madoka Kaguya, and Yuni Nijino's preferred brand.

### Grace Flower

Grace Flower (グレースフラワー) is a Cutie-type brand of flowers. it was founded by Nodoka Hanadera.

### Fountain of Youth

Fountain of Youth (若返りの泉) is a Cool-type brand of water. It was founded by Nodoka Hanader, and is Chiyu Sawaizumi's preferred brand.

### Forest Light

Forest Light (森の光) is a Pop-type brand of the forest of light. It was founded by Nodoka Hanadera, and is Hinata Hiramitsu's preferred brand.

### Harmony Earth

Harmony Earth (ハーモニーアース) is a Sexy-Type brand of the music in earth. It was founded by Nodoka Hanadera, and is Asumi Fuurin's preferred Brand.

### Tropical Ocean

Tropical Ocean (熱帯の海) is a Pop-Type brand of the ocean and tropical beach. It was founded by Manatsu Natsuumi, and is Sango Suzumura, Minori Ichinose, Asuka Takizawa, and Laura Lamer's preferred brand.

## Notes

* The season one brands are based on the Precure teams and the Precures Motif.