Egg Magazine

**egg** (エッグ) is a Japanese fashion magazine published by Taiyo Books. The original magazine ran from its first volume in September 1995 until their final issue on May 31, 2014.

In 2017, with enough support and interest from the Gyaru community in Japan (and overseas), *egg* opened a new venture allowing the namesake of the magazine to return under the publishing of MRA Corporation (株式会社エムアールエー).

## History

Egg is a style magazine for Gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also had candid photos of ganguro girls on the streets of Japan, similar to FRUiTS magazine. *egg* had its own models which starred in every magazine. Due to the decline in popularity of Gyaru, the magazine shut down in 2014.

With the revival of *egg* in 2017, the entity states it's both an inspiration and revival of the old publishing medium, the *New Egg* magazine receives monthly content on its print media and daily content on its social media sites.

## Special Editions

Along with the main monthly issues, *Egg* also released special magazine issues. One was a seasonal beauty magazine called "egg's Beauty" which used to be released each year, but later was typically released twice a year in spring and autumn & winter editions. Other special releases included "Manba" which was an issue published in 2004 when Manba was still a big boom in Japan, "Romi & Kana 120%" which was released in 2010 and was dedicated to popular and longstanding Egg models Hiromi Hosoi (referred to as Romihi in the magazine) and Kanako Kawabata's trip to Guam, and the most recent "Flowers" which was released in March 2011, and is described as "Girl's history of egg" which goes through 10 years of the magazine.

## Models

*Egg* typically used the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models left the magazine, and newer girls came in. Girls who left the magazine usually went to model for another fashion magazine, or would delve into something different, such as acting, singing or even setting up a clothing line, all of which were popular options. Some girls who left the magazine returned to a normal life outside of the media world and were very rarely seen in the public eye again. Notable Egg models Rumi Itabashi (formally Ringo) and Kaoru Watanabe who were part of the magazine for a long time have since left the magazine and have had children.

Egg usually recruited new models for the magazine while finding girls for "Street Snaps", usually in the famous Center Gai (センター街 Sentā-gai) in Shibuya, Tokyo. This appeared in the "Street Groove" section of the magazine which is a mix of random girls and Egg models. After a while of appearing in Street Snaps and small features and sections, girls could debut as more regular and full-time models for the magazine. Models for the magazine had public blogs which were followed by fans and usually contained aspects of their personal lives as well as things related to the magazine or other career projects.

## Other Publications

*Egg* had a few other counterpart magazines, including one for men called *MensEGG*, and also one for teenage boys called "Men's Egg Youth". These magazines again had their own models who feature in every issue. *MensEGG* had a more grown-up and "rockier" style compared to *Egg* which mixed both cute and sexy styles, and *Men's Egg Youth* had a more colourful and extreme style. A sideline from *Egg* magazine was "EggMgg TV" (pronounced "eggmegg") which was an internet programme hosted by some of the models from *MensEGG*. Each episode featured different events that may have been happening in and around Shibuya, such as magazine parties or brand promotions, and also different topics related to young people such as relationships and dating.

## Gallery

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*Credit to GAL REVO for scans of the magazine covers.*
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September 1995 (Vol. 1)November 1995 (Vol. 2)

January 1996 (Vol. 3)March 1996 (Vol. 4)May 1996 (Vol. 5)July 1996 (Vol. 6)September 1996 (Vol. 7)Novemeber 1996 (Vol. 8)

January 1997 (Vol. 9)March 1997 (Vol. 10)May 1997 (Vol. 11)June 1997 (Vol. 12)July 1997 (Vol. 13)August 1997 (Vol. 14)September 1997 (Vol. 15)October 1997 (Vol. 16)November 1997 (Vol. 17)December 1997 (Vol. 18)

January 1998 (Vol. 19)February 1998 (Vol. 20)March 1998 (Vol. 21)April 1998 (Vol. 22)May 1998 (Vol. 23)June 1998 (Vol. 24)July 1998 (Vol. 25)August 1998 (Vol. 26)September 1998 (Vol. 27)October 1998 (Vol. 28)November 1998 (Vol. 29)December 1998 (Vol. 30)

January 1999 (Vol. 31)February 1999 (Vol. 32)March 1999 (Vol. 33)April 1999 (Vol. 34)May 1999 (Vol. 35)June 1999 (Vol. 36)July 1999 (Vol. 37)August 1999 (Vol. 38)September 1999 (Vol. 39)October 1999 (Vol. 40)November 1999 (Vol. 41)December 1999 (Vol. 42)

January 2000 (Vol. 43)February 2000 (Vol. 44)March 2000 (Vol. 45)August 2000 (Vol. 46)September 2000 (Vol. 47)October 2000 (Vol. 48)November 2000 (Vol. 49)December 2000 (Vol. 50)

Janaury 2001 (Vol. 51)February 2001 (Vol. 52)March 2001 (Vol. 53)April 2001 (Vol. 54)May 2001 (Vol. 55)June 2001 (Vol. 56)July 2001 (Vol. 57)August 2001 (Vol. 58)September 2001 (Vol. 59)October 2001 (Vol. 60)November 2001 (Vol. 61)December 2001 (Vol. 62)

January 2002 (Vol. 63)February 2002 (Vol. 64)March 2002 (Vol. 65)April 2002 (Vol. 66)May 2002 (Vol. 67)June 2002 (Vol. 68)July 2002 (Vol. 69)August 2002 (Vol. 70)September 2002 (Vol. 71)October 2002 (Vol. 72)November 2002 (Vol. 73)December 2002 (Vol. 74)

January 2003 (Vol. 75)February 2003 (Vol. 76)March 2003 (Vol. 77)April 2003 (Vol. 78)May 2003 (Vol. 79)June 2003 (Vol. 80)July 2003 (Vol. 81)August 2003 (Vol. 82)September 2003 (Vol. 83)October 2003 (Vol. 84)November 2003 (Vol. 85)December 2003 (Vol. 86)

January 2004 (Vol. 87)February 2004 (Vol. 88)March 2004 (Vol. 89)April 2004 (Vol. 90)May 2004 (Vol. 91)June 2004 (Vol. 92)July 2004 (Vol. 93)August 2004 (Vol. 94)September 2004 (Vol. 95)October 2004 (Vol. 96)November 2004 (Vol. 97)December 2004 (Vol. 98)

January 2005 (Vol. 99)February 2005 (Vol. 100)March 2005 (Vol. 101)April 2005 (Vol. 102)May 2005 (Vol. 103)June 2005 (Vol. 104)July 2005 (Vol. 105)August 2005 (Vol. 106)September 2005 (Vol. 107)October 2005 (Vol. 108)November 2005 (Vol. 109)December 2005 (Vol. 110)

January 2006 (Vol. 111)February 2006 (Vol. 112)March 2006 (Vol. 113)April 2006 (Vol. 114)May 2006 (Vol. 115)June 2006 (Vol. 116)July 2006 (Vol. 117)August 2006 (Vol. 118)September 2006 (Vol. 119)October 2006 (Vol. 120)November 2006 (Vol. 121)December 2006 (Vol. 122)

January 2007 (Vol. 123)February 2007 (Vol. 124)March 2007 (Vol. 125)April 2007 (Vol. 126)May 2007 (Vol. 127)June 2007 (Vol. 128)July 2007 (Vol. 129)August 2007 (Vol. 130)September 2007 (Vol. 131)October 2007 (Vol. 132)November 2007 (Vol. 133)December 2007 (Vol. 134)

January 2008 (Vol. 135)February 2008 (Vol. 136)March 2008 (Vol. 137)April 2008 (Vol. 138)May 2008 (Vol. 139)June 2008 (Vol. 140)July 2008 (Vol. 141)August 2008 (Vol. 142)September 2008 (Vol. 143)October 2008 (Vol. 144)November 2008 (Vol. 145)December 2008 (Vol. 146)

January 2009 (Vol. 147)February 2009 (Vol. 148)March 2009 (Vol. 149)April 2009 (Vol. 150)May 2009 (Vol. 151)June 2009 (Vol. 152)July 2009 (Vol. 153)August 2009 (Vol. 154)September 2009 (Vol. 155)October 2009 (Vol. 156)November 2009 (Vol. 157)December 2009 (Vol. 158)

January 2010 (Vol. 159)February 2010 (Vol. 160)March 2010 (Vol. 161)April 2010 (Vol. 162)May 2010 (Vol. 163)June 2010 (Vol. 164)July 2010 (Vol. 165)August 2010 (Vol. 166)September 2010 (Vol. 167)October 2010 (Vol. 168)November 2010 (Vol. 169)December 2010 (Vol. 170)

January 2011 (Vol. 171)February 2011 (Vol. 172)March 2011 (Vol. 173)April 2011 (Vol. 174)May 2011 (Vol. 175)June 2011 (Vol. 176)July 2011 (Vol. 177)August 2011 (Vol. 178)September 2011 (Vol. 179)October 2011 (Vol. 180)November 2011 (Vol. 181)December 2011 (Vol. 182)

January 2012 (Vol. 183)February 2012 (Vol. 184)March 2012 (Vol. 185)April 2012 (Vol. 186)May 2012 (Vol. 187)June 2012 (Vol. 188)July 2012 (Vol. 189)August 2012 (Vol. 190)September 2012 (Vol. 191)October 2012 (Vol. 192)November 2012 (Vol. 193)December 2012 (Vol. 194)

January 2013 (Vol. 195)February 2013 (Vol. 196)March 2013 (Vol. 197)April 2013 (Vol. 198)May 2013 (Vol. 199)June 2013 (Vol. 200)July 2013 (Vol. 201)August 2013 (Vol. 202)September 2013 (Vol. 203)October 2013 (Vol. 204)November 2013 (Vol. 205)December 2013 (Vol. 206)

January 2014 (Vol. 207)February 2014 (Vol. 208)March 2014 (Vol. 209)April 2014 (Vol. 210)May 2014 (Vol. 210)June 2014 (Vol. 211)July 2014 (Vol. 212)

## Resources & Links

* Japanese Magazine Scans LJ
* Japanese Magazine Scans Tumblr
* New Egg Official Website
* New Egg Official Twitter
* New Egg Official YouTube