Billboards

Completely ubiquitous, the **billboards** of Chernarus serve to enrich the landscape and add a touch of humor to *DayZ*. The following is a list of every billboard you may come across in your travels and a bit of information about each one, including a translation of the text.

### Alkohol?!

Translation: "Alcohol!? No, I'd rather read this book!"

Czech rendition of Niet meme.

Based on real-life soviet anti-alcohol propaganda (original poster)

### Beer Ad

Translation: "Thirsty Sweet Tooth -- IMPORTED SLOVAK BEER \* SINCE 1999"

### Cigarette Ad

Translation: "Černomorky! Always herself! -- GERNOMORKANAL"

Reference to the Belomorkanal brand of cigarettes.

### Escape from Kolgujev

Translation: "Premier - Ranger Cinema - August 8th, 2009 at 6:30 pm"

Mentions fake companies/brands at the bottom including: Miromax (Miramax), HPO (HBO), Fujyfilm (Fujifilm), and Dolpy Digital (Dolby Digital).

Has the following fake cast: Boris Ebul, Ray Moneypenny, Joe Hlad, Grigori Martinez with direction, and a special appearance by Andrew Shatterhand.

Kino Hraničář is real cinema in Ústí nad Labem. Probably a reference to the part of Czech Republic of which game map is inspired.

### Everon

Translation: "NATURE - TRADITION - GOAT CHEESE"

### Florist Ad

Translation: "Flowers and Gardening Tools"

"Cibulka" means "bulb" (like a plant).

### Kids With Ice Cream

Translation: "Ice Cream of the Future"

This slogan is possibly a play on the same slogan used by American ice cream company Dippin' Dots.

### Megakoncert '02

Translation: "Nestor of Nogovan pop plays his greatest hits! -- August 8th, 2009 at 7:00 pm - RACING CLUB TEZ CHERNOGORSK - FACTORY CLUB TEC CHERNOGORSK"

### Pizza Presto

The billboard says "www.pizzapresto.cs" at the bottom, referencing the actual website for an actual restaurant in Mníšek pod Brdy in the Czech Republic (pizzapresto.cz).

The .cs extension is meant to imply Chernarus, but was once used for Czechoslovakia prior to the dissolution of that country.

### Political Ad #1

Translation: "Everything we do, we do for you. -- Alexander Baranov -- Party Elects New Order (Elect the New Order Party)"

### Political Ad #2

Translation: "ELECT ChDKZ -- VOTE CHERNARUSIAN MOVEMENT OF THE RED STAR (ChDKZ)"

### Recruitment Ad

Translation: "Save Your Homeland -- ( Protect your ground! ) -- Armed Forces [of] Chernarus -- ( Chernarussian Defence Forces)"

### Sahrani

Translation: "Sahrani - Paradise just a flight away..."

### Soda Ad

Translation: "Žlutá Žgrynda -- ...now with raspberry and lemonade (?) flavors!"

### Spirits Ad #1

Translation: "Bardak Liquors (?) [FUCKUP Liquor] -- Clean Your Pipes -- (BARDAK (?))"

### Spirits Ad #2

Translation: "Traditional Chernarusskya vodka. -- From alcohol plant - Bardak and sons."

### Toilet Paper Ad

Translation: "ARMASAN -- toilet paper -- solid and traditional"

Based on real-life brand HARMASAN in communist Czechoslovakia, produced by Hermanecké papierně.

### Tractor Ad

Translation: "TOZER - SEEDER FOR THE NEW MILLENNIUM -- 76 Liberty Street - Elektrozavodsk - tel/fax: 578944325 -- www.nove-stroje.cs"

### Woman With Frying Pan

Translation: "Aluminum cookware for every household!"