Pizza Time Theatre Program (1977)

The ***Pizza Time Theatre Program*** was a brochure distributed by the Atari sub-division of Warner Communications Incorporated for the Chuck E. Cheese's Pizza Time Theatre sub-division in May 1977.

## History

Atari Incorporated, then owned by Warner Communications Incorporated, were looking for ways to push their new sub-division of the Chuck E. Cheese's Pizza Time Theatre concept to the general public, which would be opening on May 17, 1977. Pizza Time Theatre ended up with many pieces of promotional material being distributed, including the first editon of a line of Pizza Time Theatre Program brochures, first published in May, 1977. Out of all promotional material for the upcoming Chuck E. Cheese's Pizza Time Theatre opening in the Town & Country Shopping Center in San Jose, California, the Pizza Time Theatre program was the most informative and stylish. The brochure included:

* Roster of Chuck E. Cheese's Pizza Time Theatre Characters
* Drink menu
* Food menu
* Show schedule
* Informative sheet

In January of 2013, the brochure was submitted by "Mary F." to ShowbizPizza.com, where it has been properly documented and scanned as a .pdf as a part of the Information University, where it is 958 Kilobytes in size.

## Design

The design of the brochure is very stylish, often making use of swirly lines, and a stylish border. The colors Black (#000C0C), Yellow (#F4EC43), Red (#FE1F32), and Pink (#FF1483) were used often, along with frequent uses of white. The visuals can be compared to the design engravings seen on the Portrait Frames seen at the 370 South Winchester Boulevard location in San Jose, California.

## Pages

### Cover

```
Pizza Time Theatre Program

Food, fun, and foolishness for the entire family.

```

### Page 1: The Pizza Time Players

```
**Chuck E. Cheese™**
Alias "The Big C." He's Big Daddy and M. C. of the Pizza Time Theatre.

**Crusty™**
He's the "Cat's meow in singing and joke telling, and "The Big C's" straight man.

**Pasqually™**
Our singing chef who announces your order in his Italian dialect. Only human.

**Jasper T. Jowls™**
The doggondest banjo strummer and country singer. He laughs at anything!

**The Warblettes™**
The Soul Singing Magpies just in from a smash Eastern tour.

Guest Stars
Appearances by top guest stars such as Elkton John,™ Glen Camel,™ and others.

```

### Page 2: Stupendous Salads

```
Create your own delicious concoction at the SALAD BAR from a delightful array of garden-fresh greenery, 4 dressings and 5 gourmet goodies.

Soft Frozen Yogurt
Enjoy the latest taste sensation, 100% natural.

**Toppings:** Granola, shredded coconut, wheat germ, dates, chopped nuts, shaved almonds.

**BEER**
Budweiser**, light**
**Budweiser,** dark
**Coors**
Michelob

**SOFT DRINKS**
Coco-Cola, Sprite,
Root Beer, Orange

**Milk, Coffee, Tea**
Apple Juice

**Almaden Wines**
Burgundy
Chablis
Vin Rose

```

### Page 2: Star-Studded Hot Sandwiches

```
**Magnificent Meat Ball**
A mouth-watering combination of meat, cheeses and special sauce.

**Boffo Beef And Sausage**
Zesty Italian sausage and lean beef with our special sauce.

**Gala Grilled Ham'N' Cheese**
Delicious Virginia-cured savory ham, tangy New World cheese.

**Critic's Canadian Bacon, Lettuce & Tomato**
Thick Canadian bacon, crisp lettuce, and juicy tomato.

**Premier Pastrami**
A tangy epicurean delight.

**The Hit Hamburger**
Tender, lean beef, a delicious production prepared to your order. With cheese, 10¢ extra.

**The Super-Colossal Submarine**
With a cast of thousands. Ham, Salami, an irresistible blend of Swiss and American cheeses, fresh lettuce, and tomato, presented on a giant roll.

**INCLUDES:**
Chips, pickle, lettuce, and your choice of roll, wheat or rye bread.

```

### Page 5: Pizza Time Theatre Program

```
**Matinee** 12-1 PM
5 original numbers by the Pizza Time Players interspersed with music, songs, and other distractions.

**Dinner Shows** 5:30 PM and 7:00 PM
8 original numbers by the Pizza Time PLayers interspersed with great music, jokes and other fantastic foolishness.

**Supper Show** 9:00 PM - 10:00 PM 11:00 PM - 12:00 PM
6 unique numbers by the Pizza Time Players interrupted with music and the usual delightful distractions.

**Special Events** (See Manager)
Birthday-Free Tokens and Sing-Along
Engagement-Free Tokens and Computer Cheer
Marriage-Free Tokens and Computer Cheer
Anniversary-Free Tokens and Computer Cheer

```

### Page 6

```
Welcome to the PIZZA TIME THEATRE where I guarantee, the fun doesn't stop when we bring on the food!

In fact, it's just the beginning. There are free tokens given with food and other specials. These tokens work along with quarters in the advanced computer and video games that have been designed for our unique game rooms and "Pizza Game Booths."

Excitement continues throughout the meal via original Computer Animation which is the most advanced of its kind in any restaurant establishment in the world. Here, our PIZZA TIME PLAYERS entertain you in the main dining room with original songs, skits, jokes, and other interplay. Fun for the entire family.

The most fun however is associated with our delicious Special Recipe Pizza and other food items that are of the highest quality available. We have also added menu items aimed at maximizing nutrition while keeping calories to a minimum. All this in a relaxing, casual atmosphere where kids of all ages (1-100) are welcome. Thanks for joining us for FOOD and FUN, and hurry back soon.

Your M.C. and Host, Chuck E. Cheese

HOURS
Tuesday thru Thursday
11 AM to 12 PM

Friday, Saturday
11 AM to 2 AM

Sunday
3 PM to 12 PM

Chuck E. Cheese's Pizza Time Theatre 370 S. Winchester Boulevard, San Jose, CA (408) 296-4600

```

## Gallery

Reproduction CopyDitto, Page 1Ditto, Page 2Ditto, Page 3Ditto, Page 6Ditto, Page 7
## References

1. ↑ 1.0 1.1 ptt\_77menu.pdf (showbizpizza.com)