Freemax

**Freemax** is an American free-to-air television network owned and operated by Space Coast Media. Targeted towards adults ages 18-49, Freemax's programming includes serialized drama, sitcoms, reality and variety series, and theatrically released feature films. Reruns of limited-run soap operas produced by the production branches of GloboRB broadcast during the weekday morning hours.

The network is operated out the Space Coast Media headquarters in Melbourne, Florida. Since its launch, the network has made major changes in overall and demographic viewership. Its stations are pass-throughs for the network's main programming feed, offering limited to no exclusive local programming.

## History

### **Original roots and nuclei formation (2015-19)**

The Freemax roots trace back to February 2015 when a small number of independent stations owned by GloboRB predecessor RB Media began broadcasting the same programming on the same time for five days a week. It was revealed that these stations were under a customized independent station format nicknamed "FreeVision" taking the name from Freemont, which infused syndicated programming, local entertainment, and magazine programs, mimicking the style of "CityVision".

During an upfront presentation held by GloboRB forerunner Studio Networks in Los Angeles on November 5, 2018, the company revealed its intentions to form a then-unnamed secondary television network that would compete with Ion Television and MyNetworkTV. Organizational plans for the network called for its existing and recently acquired independent stations to serve as the network's nuclei, with its programming catering to adults ages 18-54. Studio executives did not believe that a second network would result in a cannibalization of Freemont. On January 14, 2019, WarnerMedia announced its partnership with Studio Networks, reaching a deal for a fifty-fifty share of the said network. On April 15th, it was revealed that the network would be identified as **"W3 Network"**, named after Studio's, newly acquired independent outlet WWW-TV in Richmond, Virginia. The station was automatically selected as the network's flagship.

### **Launch of W3 Network (2019)**

Teasers of the network debuted initially on cable and satellite providers and on four terrestrial stations; two owned-and-operated stations, WWW-TV and WRBN in Atlanta and two affiliates, KISN San Diego and KALV Houston, both owned by Stratus Broadcasting. W3 Network officially launched nationally on June 1, 2019, at 7AM Eastern Time (ET) on all selected affiliates and television providers. The network's library consisted of feature films and syndicated television series, many of which were imported by the Warner Bros. Television and Freemont Studios (along with its predecessors Jupiter Productions (1961-1996) and RB Studios (1996-2002)) libraries. ranging from 1995 to 2017.

On March 1, 2020, W3 Network evolved from a syndication service to a broadcasting network following the transfer of Freemont's two original programming, *Corsicana Nights* (2018-) and *Socialite Benefactor* (2016-2021) to its Friday nighttime slot. During the next few months, *Prolific 9, 1331,* and *Big Brother: Del Sol Valley* were added to the Monday-Wednesday prime time slots. In January 2021, W3 added former programming aired on Freemont including serialized dramas, sitcoms, reality series, and soap operas, the latter taking majority of its morning hours.

On March 31, 2021, WarnerMedia sold its share to Studio Networks.

### **Relaunch as Freemax (2021)**

On June 2, 2021, Studio Networks announced it would relaunch W3 Network as "Freemax" – which loosely translates to "Freemont Max", to underline its ties to its parent network Freemont. The new network's programming would refocus on the 18-54 adult demographic with the continuation of airing previous programming from Freemont and the addition of imported series from cable networks. The logo and brand identity debuted on-air at 8PM (ET) on July 26th, launching with the season premiere of *Big Brother: Del Sol Valley*.

On July 27th, a day after the launch, Space Coast Media of Melbourne, Florida, acquired 50 percent of the network. When the transaction completed on October 29th, the network received a refresh with the launch of a new logo, on-air graphics, and a diverse on-air voice personalities on November 2nd.

### **Space Coast Media ownership (2022-23)**

In the Spring of 2022, *Bloomberg* and *The Wall Street Journal* reported that Studio Networks, now GloboRB, was exploring a possible sale of Freemax in order to further solidify its two major networks: Freemont and NU9VE. Space Coast Media was considered a default buyer due to its 50% ownership. On August 19, 2022, GloboRB officially announced that Space Coast will control Freemax by the end of 2022. Space Coast acquired 30% of GloboRB's share, with the latter retaining 20%. GloboRB's film and production companies will continue to provide content for the network until the end of the decade.

The sale finalized on September 15th. Freemax outlet WOLR in Melbourne, Florida was promoted as the new flagship station. Many Freemax stations owned by GloboRB we're either sold to Space Coast, continued to carry the network, or disaffiliated from the network all together. Those who disaffiliated are now broadcasting either the NU9VE network, one of the company's four multicast networks, or independent programming. GloboRB sold its remaining Freemax stations and the rest of its share to Space Coast Media in January 2023.

## Schedule

Updated on April 9, 2023. Acquired programming now broadcasts on weekday afternoons. *Eastern Time (ET) is shown below*. Programming in **bold text** are network originals. Schedule is set by 30 minutes.

Template:Freemax Stations