Pizza Time Theatre Grand Opening Flyers

The ***Pizza Time Theatre Grand Opening Flyers*** were distributed by local newspaper companies as an announcement for the opening of new Chuck E. Cheese's Pizza Time Theatre outlets from 1977 to 1984.

## History

The Grand Opening Flyers first started being produced by local newspaper companies in 1979, often making use of the "Great All American Pizza Show" ad-campaign saying, paired with the same artwork used in the Great All American Pizza Show Franchise Brochure, which would publish the same year. Flyers would continue to be distributed for most Chuck E. Cheese's Pizza Time Theatre outlets until the companies bankruptcy in 1984.

## Grand Opening Flyers

### San Jose, California (370 South Winchester Boulevard)

The main promotional flyer for the 370 South Winchester Boulevard Pizza Time Theatre were distributed by Atari, Inc., in the San Jose California area in May 1977. The flyer contained a "Pizza Timer Grand Opening Special" coupon limited to the first 1,000 families who bought the coupon in. The coupon also granted double game tokens for each large pizza order. This would set the coupon standard for future grand-opening advertisements.

The Version 2 Winchester Advertisement was a much thinner, more bare-bones advertisement with the same goal of marketing the new Chuck E. Cheese's Pizza Time Theatre concept. Unlike the much larger, main advertisement, the version 2 flyer does not include any coupon.

Variant 1Variant 2

### Sacramento, California (7020 Stockton Boulevard)

Promotional flyers for the Grand Opening of the 7020 Stockton Boulevard Pizza Time Theatre was distributed by the Sacramento Bee in August 1979. Patrons who bought the advertisement flyer from August 14, 1979 to September 5, 1979 would receive 10 tokens, along with a $2 discount when a large pizza of the customers choice was ordered.

### Sparks, Nevada (530 Greenbae Drive)

Promotional flyers for the Grand Opening of the 530 Greenbae Drive Pizza Time Theatre was distributed by Pizza Time Theatre, Inc., in December 1979, alongside a discount for patrons bringing in the flyer for $2 off any large pizza with 10 game tokens.

### Citrus Heights, California (7614 Greenback Lane)

Promotional flyers for the Grand Opening of the 7614 Greenback Lane Pizza Time Theatre was distributed by Pizza Time Theatre, Inc., in December 1979 alongside a discount of $2 off any large pizza, along with 10 free game tokens if bought in by patrons. The flyer is seemingly identical to the Sparks, Nevada, flyer.

### La Habra, California (901 Harbor Boulevard)

The distributer of the Grand Opening Promotional Flyer for the 901 Harbor Boulevard Pizza Time Theatre is unknown, however we can assume it was distributed by Pizza Time Theatre, Inc., Much like the other flyers, the La Habra flyer includes a discount, however opposed to a $2 discount off a large pizza, every large pizza sale results in 1 free T-Shirt given to the customer from May 1980 to June 21, 1980. The advertisement features a photograph of a Lemans Arcade Cabinet taken from the "Great All American Pizza Show" Franchise Brochure.

### Tucson, Arizona (5534 East 22nd Street)

The 5534 East 22nd Street Pizza Time Theatre had 2 different Grand Opening Flyers, but it is unknown if they were both sent out together or not. The first flyer features the Great All American Pizza Show artwork, this time including the Mopsey Sisters unlike most other Grand Opening Flyers. It featured a coupon for patrons who bought the ad into the outlet that granted 10 free tokens alongside a $2 discount off of any large pizza.

The second variant featured a coupon for one large T-Shirt with every large pizza order, alongside a photo of the Chuck E. Cheese Walkaround Character and a Lemans arcade machine.

Variant 1Variant 2