Bob's Game

**Script error: No such module "Unsubst".**

## *Unknown*

***Bob's Game*** (stylized as ***"bob's game"***) was a role-playing video game being developed by independent software developer Robert Pelloni. The project is most notable for Pelloni developing the game using open source software development tools and Nintendo's refusal to license him the official SDK as well as Bob's response to said decision.

## Development

*Bob's Game* was to be a 2D role-playing video game developed solely by Pelloni. According to an interview he gave to the *Orlando Sentinel*, Pelloni spent over five years and over 15,000 hours working on the game. The game was to feature over 200 characters and, according to the interview, "more gameplay than just about anything out there on the portable system". In August 2008, Pelloni posted a preview of the game on YouTube that had received over 100,000 views by September 15, 2008.

Development started as a result of a conversation about video games that Pelloni had with friends at a restaurant. He discussed creating a video game based in the suburbs that had a Dungeons & Dragons mindset, similar to the *EarthBound* series. Pelloni first got the idea of creating *Bob's Game* from watching his brother play *Dragon Warrior*, whose story, he said, he found confusing. He also drew motivation from other titles such as *Super Mario 64*, *Super Metroid*, the *Dance Dance Revolution* series, and a similar game developed by one person titled *Cave Story*.**Script error: No such module "Unsubst".** He started to brainstorm ideas for this game, scribbling notes on a napkin. According to the *Sentinel* interview, Pelloni was fascinated by other similar video game projects getting published after participating in online Internet forums. At the same time, he was also "disheartened" over how the video game industry did business, saying that "it's a standard practice for some publishers to take a game engine and put in licensed assets to coincide with, say, a movie release for example". This motivated Pelloni to self-develop *Bob's Game* and, as a result, he spent most of 2006 and 2007 in isolation while developing the game.

Pelloni said that the hardest part of developing the game was the background graphics, which he drew by himself despite having no artistic experience. He said that he most enjoyed writing the dialogue and designing the gameplay elements. He would not consider the game "100% complete" until he received the software development kit (SDK) from Nintendo, which would allow him to compile the game according to Nintendo's code specifications. However, he stated in the *Sentinel* interview, "[Y]ou can't get access to [the SDK] unless you've published a game before". Pelloni had received responses from some video game publishers but did not start talks with any of them as he wanted to retain creative rights to the game. As a replacement for the standard credits roll at the end of most video games, he said he would provide a summary of the making of the game.

## Rejection and protest

According to an article in *The Escapist*, Pelloni was directed by Nintendo to talk to the *WarioWorld* division, which directed him to marketing; marketing then directed him back to the *WarioWorld* division. Nintendo told him that they would inform him of their decision whether to grant him an SDK for the game in between six and eight weeks. No response came from Nintendo. After 17 weeks of trying and failing to get Nintendo to provide him with the SDK, on December 11, 2008, Pelloni decided to publicly protest by locking himself in his room for 100 days or until Nintendo provided him with the SDK, whichever came first. According to Owen Good of *Kotaku*, he staged the protest in an effort to gain publicity by making Nintendo look like a corporate bully beating down on an indie game developer. His room had no Internet access (save for broadcasting a live feed of him in his room via a webcam) or television and had only a mobile phone with which he could make calls and send emails and the materials he needed to work on the game. Pelloni made the following comment when he decided to protest:

> "I cannot leave this viridian room. The door is locked and barricaded from the outside. I am sleeping behind the camera, and yes- I've got a shower. Food is delivered once a week by a friend...This is my 100 day protest to Nintendo!"
>
> — Robert Pelloni
>

Pelloni's protest garnered popularity on various Internet forums and websites. On the 21st day, December 31, 2008, he started to release addresses of Nintendo executives and to send Nintendo of America president Reggie Fils-Aime holiday greetings. He also threatened to bundle the game as a killer app using a Nintendo DSi homebrew device, and said that he was translating the game into several languages, planning to release it worldwide to "significantly cut into Nintendo's bottom line". According to Chris Greenhough of *Joystiq*, he said that he was talking to a Chinese firm about releasing *Bob's Game* on a flash cartridge and negotiating with Walmart to distribute the game. He also threatened to get the game released on other distribution platforms including Xbox Live Arcade, Steam, the iPhone, and the PlayStation Network. On January 6 he declared that he was better than Shigeru Miyamoto, Hiroyuki Ito, Hideo Kojima, Adrian Carmack, and Will Wright combined. Though he apologized for his comment two days later, according to Andy Chalk in an *Escapist* article, he threatened to "exact a horrific vengeance if the company continued to deny him the SDK". At this point, he started to complain about paranoia and having persistent headaches.

## Protest aftermath

The protest ended on the 30th day on January 10, 2009, with Pelloni saying that he was suffering from a "wicked headache". Pelloni described Nintendo as a "heartless corporation, only interested in the biggest profits". He ransacked his room in frustration and posted a lengthy comment on his website, declaring his defeat. In light of the statement and the lack of any visible movement on the webcam, a concerned user from the */v/* board on 4chan was able to retrieve Pelloni's telephone number from his Whois information. The user contacted his sister in an attempt to have somebody check on him. Then, on January 11, the police broke into his room to check on him, finding him okay.

According to Rob Hearn in an article on the website *Pocket Gamer*, shortly after conceding, Pelloni resumed his protest and attack on Nintendo. He had apparently worked himself into *Bob's Game*, portraying himself as the game's main antagonist and final boss. He redefined the object of the game as being to take down "Gantendo" (a portmanteau of "Ganon" and "Nintendo"), with the game's main protagonist being named "Yuu". In addition, he had retooled the story to incorporate events leading up to and after his protest. On February 1, Griffen McElroy of *Joystiq* reported that Pelloni had vandalized the Nintendo World Store in New York City, saying that this was "Level 50" of his newly revived protest.

On February 6, 25 weeks after sending his request for an SDK, Pelloni received a letter from Nintendo rejecting his request. According to JC Fletcher of *Joystiq*, this was the same form letter that Xiotex Studios received on their rejection to develop games for WiiWare. In the letter, Nintendo said that they require "secure business facilities, sufficient equipment and staffing, financial stability and other attributes that would distinguish the developer" and that they deal with confidential information, making them highly selective in whom they grant SDK access.

In March 2009, Pelloni announced on his website that the protest and ensuing events had been a viral marketing ploy to advertise *Bob's Game*. According to an email he sent to the press, he said that he had been able to fool the entire Internet gaming community and expressed disappointment in the media, saying that "'angry developer litters' is considered more newsworthy than 'angry developer'". He referred to the marketing of the game as "an old-school marketing style for an old-school style game". According to Jim Sterling of *Destructoid*, he claimed that his stunts "are the mark of somebody who deserves to be a part of the game industry".

On March 31, it was reported that Pelloni had released a playable demo of *Bob's Game*, which, according to his website, required a flash cartridge and was playable on the NO$GBA emulator. On April 2, 2009, MTV.com's Stephen Totilo interviewed Reggie Fils-Aime about the *Bob's Game* incident. Fils-Aime said that Pelloni had applied to be a licensed developer for Nintendo, but Nintendo rejected his application after a standard evaluation because he did not meet their requirements. He noted that he is happy that people are motivated by games developed under similar circumstances such as 2D Boy's *World of Goo* as well as *Tetris* and *Pokémon*, that Nintendo enjoys "taking big ideas with small budgets and bringing them to life".

On March 4, 2011, Pelloni announced a new portable console called the nD that would be sold for $20 with *Bob's Game* as the first title. On June 9, 2011, the final day of Electronic Entertainment Expo 2011, Pelloni uploaded a video called "*nD Commercial*" to YouTube. In early 2013 Bob silently deleted all the references to the nD**Script error: No such module "Unsubst".** and put up a live stream of him working on to his official site bobsgame.com. As of May 8, 2013[update], the website has been updated to show a "new phase" of *Bob's Game* called "*Bob's Game Online: nDworld*". After playing a short demo, players are asked to register and after doing so are directed to a website telling them to wait for future updates; at first they were also told they would have to pay for the service in the future. On November 25, 2013, Pelloni made a Kickstarter for the puzzle game from *Bob's Game*, which failed on December 15, 2013, with $477 out of the goal of $6,667. Despite the Kickstarter failing, the game was released on the Ouya on January 1, 2014. Shortly after the Kickstarter failed, Pelloni created a Patreon page, which he later removed. On April 23, 2014, Pelloni launched the first and only Kickstarter for the previously-announced action-RPG *Bob's Game*, saying that if the crowd-funding venture was successful, he would invest the money to work from a "hack-van" in order to complete development on the title, and if not, he would put development of the game on indefinite hiatus. On May 22, 2014, with 17 hours left, the game was successfully funded. Pelloni acknowledged this success shortly thereafter on his website. According to a Forbes article published in January 2015, the developer has given up on the project, and plans to refund backers. However, on January 20, 2016, Pelloni denied this claim as he stated via Kickstarter that he had not permanently stopped working on Bob's Game, and had been pitching the game to investors and publishers, to no success. Pelloni cited an unstable living condition and extensive re-writes to the game's code as additional reasons for the delay.

## References

1. ↑ 1.0 1.1 Davis, Ryan (January 17, 2009). "Bob's Game Gets Burgled". Giant Bomb. Retrieved August 10, 2009.
2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Simantov, Matthew (September 15, 2008). "Interview with the creator of Bob's Game - (probably) the biggest game ever created by 1 person". *Orlando Sentinel* (blog). Retrieved August 10, 2009.
3. ↑ 3.0 3.1 Nq, Keane (December 22, 2008). "Bob's Game Developer Stages 100 Day Protest to Nintendo". The Escapist. Retrieved August 10, 2009.
4. ↑ 4.0 4.1 4.2 Good, Owen (January 10, 2009). "[Updated] Bob's Protest — and Bob's Game — is Over". *Kotaku*. Retrieved August 10, 2009.
5. ↑ McElroy, Justin (December 22, 2008). "'Bob's Game' dev confines self in Nintendo protest". *Joystiq*. Retrieved August 10, 2009.
6. ↑ 6.0 6.1 Totilo, Stephen (April 2, 2009). "Nintendo Finally Comments On 'Bob's Game' Situation". MTV.com. Retrieved August 10, 2009.
7. ↑ McElroy, Justin (December 31, 2008). "Bobwatch Day 21: Things get kind of weird". *Joystiq*. Retrieved August 10, 2009.
8. ↑ Greenough, Chris (January 5, 2009). "Bob's Saga rumbles on". *Joystiq*. Retrieved August 10, 2009.
9. ↑ 9.0 9.1 9.2 Yerby, Anthony (January 17, 2009). ""Bob's Game" creator is officially out of his mind". *Aeropause*. Archived from the original on January 22, 2009. Retrieved August 10, 2009.
10. ↑ 10.0 10.1 Chalk, Andy (January 12, 2009). "Bob's Game Guy Gives Up". The Escapist. Retrieved August 10, 2009.
11. ↑ McElroy, Justin (January 10, 2009). "'Bob's Game' 100 day sit-in protest ends early, disturbingly". Joystiq. Retrieved August 10, 2009.
12. ↑ Hearn, Rob (January 13, 2009). "Bob's Game creator Bob Pelloni's 100 day protest is back on". *Pocket Gamer*. Retrieved August 10, 2009.
13. ↑ McElroy, Griffin (February 1, 2009). "Jilted Bob's Game creator fights back by littering". *Joystiq*. Retrieved August 10, 2009.
14. ↑ Fletcher, JC (February 6, 2009). "Nintendo denies official DS developer status to 'Bob's Game' creator". Joystiq. Retrieved August 10, 2009.
15. ↑ 15.0 15.1 15.2 Sterling, Jim (March 15, 2009). "Bob lets the cat out of the bag, explains viral campaign". *Destructoid*. Retrieved August 22, 2009.
16. ↑ Fletcher, JC (March 31, 2009). "Bob's (playable) Game: Homebrew demo released". *Joystiq*. Retrieved August 10, 2009.
17. ↑ https://www.kickstarter.com/projects/bobsgame/bobs-game
18. ↑ http://www.forbes.com/sites/michaelthomsen/2015/01/14/bobs-game-kickstarter-to-be-refunded-after-developer-moves-on/
19. ↑ Pelloni, Robert (January 20, 2016). "Small update". *Kickstarter*. Retrieved January 22, 2016.

## External links

* **No URL found. Please specify a URL here or add one to Wikidata.**