Horizon Television

**Horizon Television**, simply referred as **Horizon**, and sometimes shorten to **HTV**, is an American broadcast television network that is the flagship of the Horizon Media division of The Horizon Company.

Headquartered at the Horizon Plaza in New York City, it has major production facilities and operations at the Horizon NY Media Center and the Horizon LA Studio Center in Los Angeles. The network is sometimes referred as the **Next Generation Network,** and the **Futurama Network,** based on its modern branding that break the norms of how television networks look and feel, plus its television programs that have premium quality, that targets audiences of Gen-Z and millennials.

## History

**Horizon Television** was founded in 2020 by a team of media professionals who saw a need for a network that catered specifically to Gen-Z and millennial audiences. The network was designed to be modern and cutting-edge, with a focus on producing programming that was both entertaining and informative. They also saw the need to have an interactive experience for viewers as well.

## Programming

**Horizon** provides 87+1⁄2 hours of regularly scheduled network programming each week. The network provides 22 hours of primetime programming to affiliated stations Monday through Saturday from 8:00 p.m. to 11:00 p.m. and Sunday from 7:00 p.m. to 11:00 p.m. Eastern and Pacific time (7:00 p.m. to 10:00 p.m. Monday through Saturday and 6:00 p.m. to 10:00 p.m. on Sunday in Central/Mountain time).

**Horizon** provides daytime programming from 9:00am to 4:00pm, including an hour break for local news and syndicated programming in between. Original daytime programming features talk and pop culture show *Horizon Live*, soap operas *Degrassi* and So You See.., and game show *Only Connect*.

**Horizon News** programming incudes **Horizon Mornings** (also known as **Mornings over the Horizon**) from 7:00am to 9:00am, **Horizon News Tonight**, overnight news program **Horizon News Overnight**, and the newsmagazine **The Line.**

**Horizon** airs late night programming from 11:35pm to 12:35am the next day.

## Stations

**Horizon Television** has a number of owned-and-operated stations (O&Os) in major markets throughout the United States, including **Horizon New York** (WNYH-TV), **Horizon Los Angeles** (KHLA-TV), and **Horizon Boston** (WHMA-TV). These stations serve as the primary affiliates for **Horizon Television** in their respective regions and offer local news and other programming tailored to their communities.

### ATSC 3.0

In 2022, Horizon Television was one of the first television network in American history to begin its transition to ATSC 3.0 in 2022, when it launched its first NextGen TV station in New York. Since then, it has converted all of its O&O stations to ATSC 3.0, and launched new stations with ATSC 3.0 built in. Horizon Television also partnered with other broadcasters, such as Sinclair Broadcast Group, Nexstar Media Group, and E.W. Scripps Company, to form the Spectrum Consortium, which aims to accelerate the deployment and adoption of ATSC 3.0 across the country.

As part of its ATSC 3.0 strategy, Horizon Television also launched Horizon+, a service that offers enhanced features and content for NextGen TV viewers. Horizon+ allows viewers to access interactive features, such as information about the program they are watching, cast and crew members of it, polling, interaction with shows, such as game shows that allow viewers to take part in answering questions, being able to catch up with shows on demand, being able to read and watch news, look at the weather forecast, and more, all within an interface that feels like Horizon’s TV app, even though it is on a regular TV or ATSC 3.0 device.

One of the most popular features of Horizon+ is its *Thursday Night Football* experience, which showcases the capabilities of ATSC 3.0 for live sports broadcasting. Horizon+ viewers were able to take advantage of *Thursday Night Football* in 4K resolution with high dynamic range (HDR) and immersive Dolby Atmos sound. They can also choose from multiple camera angles and audio feeds, view real-time game stats and analysis, interact with other fans and experts via social media, and participate in polls and trivia games during the game.

Horizon Television claimed during an announcement that Horizon+ is the ultimate way to watch NextGen TV, as it offers a personalized and engaging viewing experience that leverages the power of ATSC 3.0. According to Horizon Television CEO Herb Scannell, “Horizon+ is more than just a service that sounds like something you'll subscribe to. First of all, it's not. It's free because of that fact that ATSC 3.0 is the future of the antenna. And it is a platform that connects our viewers with our content in new and exciting ways and allows them to receive information related to it, along with the ability to interact with it. It is a testament to our commitment to innovation and excellence in broadcasting.”

## Related services

### Horizon Streaming

The **Horizon** streaming platform offers live streaming of the network's programming as well as exclusive content, such as original series and films. The platform also includes features like personalized recommendations and a user-friendly interface.

### Video-on-demand

**Horizon** Television partnered with various other streaming platforms to extend the reach of its programming. This includes partnerships with popular platforms like Hulu, Netflix, and Amazon Prime Video, where Horizon shows and original content can be found.

### Horizon 4K

**Horizon** Television claims to be the first and only American broadcaster to offer content in 4K resolution, which enhances the viewing experience with sharper images, more details, and richer colors. Horizon Television aims to become a leader in the American media industry by delivering innovative and diverse content in 4K resolution.

## Brand identity

### **2020s**

**Horizon Television** established a distinct brand identity that sets it apart from traditional broadcast television. The network aims to break the norms of how television can feel by creating a modern, and simple experience that complements the contemporary home and digital content. Horizon Television's branding centers around its sleek, minimalist logo - a circle with lines inside that has become a recognizable symbol of the network. This emblem appears prominently in all Horizon Television's promotional materials, including TV spots, print ads, and online content.

**Horizon Television**'s brand identity is also reflected in the network's on-air look, which incorporates simple, but bold graphics, clean lines, and a contemporary use of blur and color. The network's modern aesthetic is designed to appeal to younger audiences, particularly Gen-Z and millennials who are accustomed to consuming content on digital platforms.

### 2023

In 2023, Horizon introduced an updated version of its brand to place more emphasis on color, with a dynamic range of dark and premium palettes that shifts. The network also went with brown as its new default brand color.