Channel 5

**Channel 5** is a British free-to-air television network launched in 1997. It is the fifth national terrestrial channel in the United Kingdom and is owned by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of American media conglomerate Paramount Global, which is grouped under Paramount Networks UK & Australia division.

## History

### Pre-launch

**Channel 5 Broadcasting Limited** was licensed by the UK's then-independent statutory regulator the Independent Television Commission (ITC) in 1995 after a bidding process that started in 1993 and lasted throughout 1994. The initial round of bidders, which included a network of city-TV stations planned by Thames Television and the Italian politician and media tycoon Silvio Berlusconi (who founded Mediaset, which owns Canale 5 and formerly owned La Cinq, which ceased operations in 1992; he retired his offer a few months later), was rejected outright and the ITC contemplated not awarding the licence at all.

The difficulty with the project lay in use of television broadcast frequencies that had been allocated to RF outputs from domestic videocassette recorders. To achieve national coverage, large numbers of domestic video recorders (which output at a nearby frequency) had to be retuned or fitted with a filter, at the bidding company's expense.

The project was revived in mid-1994 when the ITC re-advertised the franchise. Tom McGrath, then-president of Time Warner International Broadcasting, put together a revised frequency plan with NTL and consulting engineer Ellis Griffiths, involving less retuning and greater signal coverage. Lord Hollick, then chief executive of Meridian Broadcasting (later United News & Media, and UBM) took up the project as lead investor as UK law prohibited Time Warner from owning more than 25%. Pearson Television, who by now owned original licence bidders Thames Television, also came on board. When McGrath left to become President of Paramount, Time Warner dropped out of the project and was replaced by the Compagnie Luxembourgeoise de Télédiffusion (CLT, known in the UK for Radio Luxembourg under CLT's former name of the Compagnie Luxembourgeoise de Radiodiffusion, CLR). Other bidders for the licence included UKTV (led by Canwest and Select TV, who bid £36m for the licence), New Century Television (owned by BSkyB and Granada, who bid £2m), Virgin TV (backed by Virgin Communications) and Associated Newspapers (who bid £22m, the same as Channel 5 Broadcasting who won the licence).

Wolf Olins and Saatchi & Saatchi were the main companies behind the pre-launch advertising campaign: "Give Me 5". The channel would be both modern and mainstream. A logo (a numeric "5" within a circle) and visual motif (a "candy stripe" bar of colours, reminiscent of TV test cards) were used, and an attempt was made to establish a collection of Channel 5 faces; through the spring of 1997, billboards of Jack Docherty were displayed, along with other unknown characters.

A series of pre-launch screens were displayed on the frequencies Channel 5 would begin broadcasting on in the months before launch as well, including a trailer for the channel and information screens. After re-tuning, around 65% of the population's televisions could view the channel on launch night.

### The launch

The channel's launch on 30 March 1997, Easter Sunday, at 6 p.m. featured the Spice Girls singing a re-written version of Manfred Mann's hit "5-4-3-2-1" as "1-2-3-4-5". Presenters Tim Vine and Julia Bradbury introduced the nation to the UK's fifth (sixth including S4C) terrestrial channel with half-an-hour of previews.

The rest of the Channel 5 launch night schedule, along with the official viewing figures, was as follows:

Overall, an estimated 2,490,000 tuned in to see Britain's fifth free channel launch, a figure higher than that achieved by launch of Channel 4, fourteen and a half years earlier.

The first advert shown on Channel 5 was Chanel No. 5 perfume.

### Re-brand as Five (2002)

On 16 September 2002, Channel 5 re-branded to Five, in a multimillion-pound project directed by Trevor Beattie. The channel's director of marketing at the time, David Pullen, said:

> This campaign set out to achieve three key objectives: to clarify the channel's creative strategy; to refresh the channel's on-screen identity; and to address the gap between the common perceptions of Five and the new reality of our programming – stimulating viewers' reappraisal of Five's programmes and brand. Channel 5 was a name; 'Five' is a brand. 'Five' as a brand reflects the evolution the channel is undergoing in programming and in becoming a more confident and distinctive viewer proposition.
>
>

On 27 February 2004, it was reported that Five and Channel 4 were discussing a possible merger. Channel 4 and Five announced in November of that year that merger plans were being called off. Early in 2009, rumours started re-surfacing about Five, Channel 4 and ITV conducting a three-way merger.

Pearson Television and CLT (which by that time merged with the television businesses of Bertelsmann's UFA to form CLT-UFA) later merged, becoming RTL Group which became part of Bertelsmann and therefore owned the channel, after buying UBM's 35.4% stake for £247.6 million on 20 July 2005. The acquisition was approved on 26 August 2005. After Holleck became involved, he and McGrath brought on board Greg Dyke (later Director-General of the BBC) as interim CEO during the application and launch phase of the project.

On 18 November 2005, it was announced that Five had bought a stake in DTT's pay-TV operator, Top Up TV. It was said that the investment may lead to the development of new free and pay services on DTT, and other platforms.

Following this, Five launched two new digital TV channels in autumn 2006 on Freeview, Sky and Virgin Media:

* **5 STAR** launched as **Five Life** on 15 October 2006, providing dramas, films, soap operas and popular factual and lifestyle shows. The channel previously aired pre-school shows under the *Milkshake!* banner. It was renamed **Fiver** in 2008, **5\*** in 2011 and eventually its current name in 2016.
* **5 USA** launched as **Five US** on 16 October 2006, offering drama, films, sport, comedy and youth programming from the USA. It was renamed **Five USA** in 2009 and **5 USA** in 2011.

### Desmond takeover (2011)

Five was taken over by Richard Desmond's publishing group Northern & Shell on 23 July 2010 for £103.5 million. Desmond pledged to top up the broadcaster's total budget to about £1.5bn over the next five years, including new investment of £50m to £100m a year to boost programming and the equivalent of £20m promoting the channel and its shows in a marketing campaign in Northern & Shell publications. The takeover was partly motivated by the opportunities for cross-promotion of Five from Desmond's newspapers (*Daily Express* and *Daily Star*) and magazines (including *OK!*). One commentator warned that "readers will be bombarded with references to Five. The opportunity for cross-promotion between his publications and TV channel are enormous."

Upon completing his takeover of Five on 23 July 2010, Richard Desmond remarked; "I prefer Channel 5 to Five, but... we haven't met with the team yet to discuss these sorts of details". The day after, Desmond's *Daily Express* newspaper noted that the channel's name was to change: "From today the rather vague 'Five' (Five what? Days of the week? Fingers?) reverts to the much more informative Channel 5". On 11 August 2010, Desmond confirmed the restoration of the original name used from 1997 to 2002. The restoration was revealed onscreen on 14 February 2011.

The relaunch also saw investment in a range of new programming with the debut of the (now-cancelled) nightly entertainment show *OK! TV*. Audience figures for the relaunch were boosted with increased viewing figures for the main *5 News* bulletins and improved figures for *OK! TV* in the 6.30 p.m. slot over its predecessor *Live from Studio Five*. On 18 August 2011, Channel 5 relaunched *Big Brother*, starting with *Celebrity Big Brother 8* and followed by *Big Brother 12*, having bought the rights to air the programme following its cancellation by Channel 4 in April 2011. The deal was worth a reported £200 million. The show helped the channel's viewing figures and audience share to rise slightly year-on-year, from 4.4% to 4.5%, in 2012. It was only achieved by Channel 5 and BBC One later in 2012; all other terrestrial broadcasters fell in comparison.

In 2013, Ben Frow, the channel's Director of Programming, revealed that the station would be moving away from broadcasting just American imports, by introducing shows from other countries such as Canada, Ireland and Australia to the schedules. The station has since begun screening Australian prison drama *Wentworth Prison* and Irish gangland series *Love/Hate*.

### Sale to Viacom (2014)

In January 2014, it was reported that Richard Desmond was looking at selling Channel 5 for up to £700 million. BT, ITV, Channel 4, NBCUniversal, Endemol, Time Warner, Viacom, Scripps Network Interactive, Saban Capital Group, and a joint bid of BSkyB and Discovery Communications were all bidders reportedly interested in acquiring Channel 5.

On 1 May 2014, Desmond agreed to sell Channel 5 to Viacom for £450 million (US$759 million). The deal was approved on 10 September 2014 and at the same time it was announced that it was to co-commission programmes with its pay channels such as Nickelodeon and MTV. On 15 April 2015, Channel 5 launched a British version of the American cable channel Spike (which would become rebranded as 5Spike, before taking on the Paramount Network name on Freeview channel 32). On 1 August 2015, Channel 5's five advertising regions: London, South/Central England and Wales, Northern England, Scotland, and Northern Ireland were closed with Viacom considering them financially unviable. The closure of the advertising regions allowed Channel 5 HD for Sky HD viewers to swap with the standard-definition version of Channel 5 on the EPG.

Under Viacom, the channel planned to increase its original programming output, increasing its budget by 10%. On 11 February 2016, Channel 5 also unveiled an overhauled brand, meant to reflect a new remit of "Spirited TV with an Emotional Heart".

In December 2019, Viacom re-merged with CBS Corporation, forming ViacomCBS and making Channel 5 a sister to CBS in the United States and Network 10 in Australia. Since January 2020, the channels operate under the ViacomCBS Networks UK & Australia subsidiary (with the British CBS channels and Horror being part of a joint-venture with AMC). Channel 5 received Channel of the Year honours from the Royal Television Society and Broadcast Awards in 2020, with judges for both recognising the network's expansion under ViacomCBS.

In August 2021, ViacomCBS Networks International agreed a deal with Comcast Corporation’s Sky Group to launch the Paramount+ streaming service in various European markets via Sky's set-top boxes and devices. As there could have been the situation where a premium pay streaming service with the Paramount name was operating in a marketplace where there was a free-to-air Paramount television channel offering emergency service reality TV shows, wrestling and action B-movies, it was decided to rename the channel (which had previously merged with 5Spike) as 5Action, with the change due to take place on 19 January 2022. The rebrand, to realign Freeview channel 32 with that of its parent channel once again, was announced in December 2021, around the same time that it was announced that Channel 5 had joined the organisation responsible for Freeview and Freesat, Digital UK, becoming the last of the UK's major Public Service Broadcasters to join the body.

## Subsidiary channels

### Current

#### Channel 5 HD

Channel 5 HD is a high-definition simulcast of Channel 5. The channel launched on Sky channel 171 and Virgin Media channel 150 on 13 July 2010. In Summer 2015, Channel 5 and Channel 5 HD switched places, with Channel 5 HD now being located in Channel 5's original space of channel 105.

Upon the launch, only the Australian soaps *Neighbours* and *Home and Away* were shown in HD, with the letters HD placed in the top right hand corner of the screen.

Channel 5 HD was due to launch on Freeview during 2010 but was unable to reach 'key criteria' to keep its slot. In 2011 Channel 5 HD was the sole applicant for a fifth high-definition channel slot on Freeview, with the aim of launching in spring or early summer 2012. On 15 December 2011, Channel 5 dropped its bid to take the fifth slot after being unable to resolve "issues of commercial importance". Channel 5 said it "remains committed" to having a HD channel on Freeview in the future.

In October 2013, Channel 5 HD became a subscription channel on the Sky satellite platform. Previously, it was available as a free-to-view channel, but is now only available to Sky 'Family Bundle' customers or those with the HD pack.

On 27 April 2016 Channel 5 HD test transmissions started on Freeview Mux. BBCB (CH105).

On 4 May 2016, Channel 5 HD became free-to-air, coinciding with its launch on Freeview and Freesat.

#### Channel 5 +1

The timeshifted Channel 5 +1 was launched on Freesat, Freeview and Sky on 6 December 2011. The channel was also expected to be made available via Virgin Media during 2012, eventually launching on 25 October 2012. As with other similar '+1' services, Channel 5 +1 rebroadcasts Channel 5's entire programming output on a one-hour time-delay, though the 'Supercasino' commercial gaming block is blacked out on the timeshift. The launch of Channel 5 +1 meant all three of the UK's commercial PSB services – ITV/STV/UTV, Channel 4 and Channel 5 – now have one-hour timeshifts.

### Former

#### My5

My5 was a channel based on the most popular TV shows that are broadcast across all of the Channel 5 network. It was originally launched as Channel 5 +24, a 24-hour timeshift of the main Channel 5 schedule, and began broadcasting on 4 February 2014, available on Freeview, Freesat, Sky and Virgin Media. The channel replaced 5\* +1 on Freesat, Sky and Virgin Media. The channel was originally announced as 5 Later, but changed shortly before launch. 5\* +1 returned on Freesat channel 132 on 16 September 2014, and launched on Sky on 4 November 2014, replacing BET +1 there.

Until 1 February 2016, two versions of Channel 5 +24 were broadcast: evening primetime content was the same on both, but the version carried to Freeview had continuous teleshopping presentations outside the primetime block, whilst the version carried to satellite and cable viewers interspersed teleshopping 'windows' with a three-hour programming block, broadcast at 10 am, 4 pm and 3 am daily, comprising replays of the previous day's Channel 5 *Neighbours* and *Home & Away* episodes and the matinée movie shown on Channel 5 the previous afternoon – this was to get around restrictions that platform operators place on the amount of continuous teleshopping that can be broadcast on entertainment-category channels.

On 10 August 2016, Channel 5 +24 was renamed My5. The channel was no longer a 24-hour timeshift of the Channel 5 schedule but showed a selection of programmes from across the network of channels, similar to 4seven. The renaming brought it in line with Channel 5's online on demand service, also called My5. On 17 December 2017, it was announced that My5 would be replaced by a new channel, 5Prime, with the channel showing critically acclaimed premium content and new commissions such as *The Secret Life of Owls* and *The Yorkshire Vet Casebook*. However, on 3 January 2018 it was confirmed that the launch would not go ahead until at least early spring, with the broadcaster rethinking the new channel's strategy, look and potentially changing the name. The new channel was launched as 5Select on 13 February 2018, with the My5 brand being used for an on-demand service that, by 2019, also included programming from Pluto TV, Together and Spark.

## Channel 5 on Pluto TV

As of December 2021, Channel 5 has a number of channels streaming 24 hours a day on ViacomCBS' free TV app Pluto TV. The channels just include:

* 5 Building Britain (with titles including Michael Buerk's documentary *Building Victorian Britain: The Great Stink* and *George Clarke's Build a New House in the Country*)
* 5 Cops (the UK version of Pluto's *Spike TV’s Cops 24/7* channel, featuring episodes from *Police Interceptors*)
* 5 Destination Britain (programmes include *Walking Britain's Lost Railways* with Rob Bell and *Britain By Bike With Larry & George Lamb*)
* 5 GPs (with back-to-back episodes of *GPs: Behind Closed Doors*)
* 5 *Cruising with Jane McDonald* (Back-to-back episodes of the Jane McDonald travel show, broadcast on the channel between 2017-2021)

## Channel 5 2016 to 2020 Idents & Presentation

Channel 5 unveiled a new look at 9.15am on 11 January 2016. The new look channel idents do not feature the Channel 5 logo, instead feature 5 people, 5 animals etc.

1. Channel 5 2016 Idents & Presentation

## Channel 5 2011 to 2016 Idents & Presentation

‘Five’ was re-branded to ‘Channel 5’ on 14 February 2011. The new look incorporates the new ‘5’ logo created by Richard Desmond’s Northern & Shell which had been in use for many months in print format.

1. Channel 5 2011 Idents
2. Channel 5 2011 Miscellaneous Presentation

## Channel 5 Christmas Idents & Presentation

Channel 5 launched its 2014 Christmas presentation on 13 December 2014. Thanks to 623058 for contributing the recordings displayed on this page.

1. Channel 5 Christmas 2014 Idents & Presentation

## References

1. ↑ "Home". *Channel 5*. © "Channel 5 Broadcasting Ltd 2019"
2. ↑ Goodfellow, Jessica (10 February 2016). "Why Channel 5 Revamped Its Brand For The First Time In Five Years". *The Drum*.

## External links

* Channel 5
* my5.tv — video-on-demand service