Purple Emoji

"**Purple Emoji**" is a song by American rappers Ty Dolla $ign featuring J. Cole. It refers to the smiling devil emoji, and was originally intended to be the lead single off the former's upcoming third album. It marks their first collaboration together, with production handled by MXXWLL. It samples the song "More Than Ever" by Take 6, with the condition that expletives were omitted.

## Background

On May 15, 2019, Ty took to social media to announce, "First song off my new album drops next week. My brada @realcoleworld and I came up with this jam a few months back in NYC and off top I knew it was the first one I wanted y'all to hear." The next day, he sent Genius lyrics to the record in emoji form.

He premiered the track on Zane Lowe's Beats 1 show, where he explained, "I was at this studio called Jungle City in New York working on Yandhi with Kanye. I just took over the top room I had a whole separate room he had the bottom floors. And then just turns out Cole was in the room right next to me." He continued, "When I saw him, I was like, 'Bro I got something to play you!' and he's like, 'I got something to play to you!' So I went to his studio and heard everything he was working on and then I'm like, 'Yo I just did this one I thought would be crazy for both of us!' So he came in my room, I played it for him immediately and he did his verse in five minutes."

## Music video

The accompanying music video, directed by Olivia Rose, features real-life couples. She said in a press statement, "I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love."

## Personnel

Song
* Dave Kutch – mastering engineer
* Hallerin Hill – writer
* James Royo – audio engineer, recording engineer
* Jaycen Joshua – mixing engineer
* Jermaine "J. Cole" Cole – vocals, writer
* Joel Kibble – writer
* Maxwell "MXXWLL" Bidstrup – writer, producer
* Rafael Fai Bautista – audio engineer, recording engineer
* Tyrone "Ty Dolla $ign" Griffin Jr. – writer

Video
* Olivia Rose – director
* Somesuch – production company
* Saskia Whinney – executive producer
* Collider Studio – local production
* Sophia Rothbart – Collider executive producer
* Carrie Leigh – producer
* Peter Pascucci – DOP
* Ciaran Beale – production designer
* OG Casting – casting
* Mike Walker – 1st AD
* Zoe Hibbard – post producer
* Ten Three – edit house
* Ellie Johnson at Ten Three – editor
* Electric Theatre Collective – grade house
* Jason Wallis – grade
* Oliver Whitworth – ETC producer
* Richie Oldfield – post, animation and titles
* Alex Bittan – video commissioner

## Lyrics

* Single
* Emoji

**Lyrics**
[Chorus: Take 6]

I need you, more than ever

More than ever

I need you, more than ever

I know that I'm in trouble

I need you, more than ever

More than ever

I need you, more than ever

I know that I'm in trouble

I know I need you

[Verse 1: Ty Dolla $ign]

You know I need you, baby

So much on my mind, I ain't even really sleepin' lately

I said some things I didn't mean, I know I did too much

What's love if we can't get into it, turn around and make up?

You kept it solid from beginning, baby, you my day one

You caught me in a lie, looked back up at you like I'm dumb

I had to make you my girl, you ain't afraid to speak up

No matter where we are, who it is, you still gon' tee up

Go through withdrawals when we apart, get back together, re-up

You stayed ten toes down, now you can kick your feet up

I had to boss you up, I had to level up myself

I did some growin' up, I'm doin' better for myself

But I still need you

[Chorus: Ty Dolla $ign, *Take 6*]

*I need you, more than ever*

More than ever

*I need you, more than ever*

I know that I'm in trouble

I know, I need you, more than ever (Ooh yeah, ooh yeah)

*More than ever*

*I need you, more than ever* (Ooh yeah, oh)

*I know that I'm in trouble* (Ooh yeah, ooh yeah, oh)

*I know I...*

[Verse 2: J. Cole]

Uh, I got a laundry list of the sh\*\* you done did for me

God, pulled out a rib for me

She pushed out a kid for me

When I'm gone, you hold down the crib for me

You know you wouldn't last in no prison

You told me straight up you ain't doin' no bid for me, uh

The Lord, He blessed you with common sense

Too many good b\*\*\*\*\*\* behind the fence

For lyin' to feds for n\*\*\*\*\* that climb in bed with thotties

If I ever catch me a body, I'll make you a promise, you won't know about it

I can't get you caught up in messes I made

Love you forever

When we turn like 50, I'm still gonna have all of your messages saved

Purple emojis with horns on it

Like the devil, but ain't nothin' devilish, babe

In fact, it's a Heaven-sent thing

Black angel with the regular name

F\*\*\* strangers, I could never contain my passion for you

I'm grabbin' on you in public, I know that you love it

I'm tryna put one more lil' boy in your stomach

No frontin', I keep it one hunnit

If you was to leave me, I know I'm gon' plummet

I know I'm gon' plummet

[Chorus: Ty Dolla $ign, *Take 6*]

*I need you, more than ever*

*More than ever* (I need you)

*I need you, more than ever*

I know that I'm in trouble

*I know, I need you* (I need you)

*More than ever* (More than ever)

*I need you, more than ever* (Need you)

*I know that I'm in trouble* (That I'm in trouble)

*I know I...*

**Lyrics**
[Chorus: 👔💵 ]

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

🤔

👁️🤗

[Verse 1 : 👔💵 ]

👁️🤗👶🏾

💭🚫😴

🗣🤷🏾‍♂️

💔 🔄🍆💦

👫🎬🗓

🤥🙄🥴

💍😏

⁉️🌍🏌🏾‍♂️

🤒🤝🙌🏾🔋

💯👣🤸🏾‍♂️🧖🏾‍♀️

👜👠💅🏾💄

😞📶🤩

👶🏾👦🏾👨🏾‍🦲

💵 🥰💪🏾

🤨👁️🤗

[Chorus: 👔💵 ]

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

[Verse 2: 🥶🌍]

🧺🎁

🐷🦴

🤰🏾🥴👶🏾

🚶🏾‍♂️🏠💯

💬🙅🏾‍♀️🚔⛓

🙏🏾🤓

🚧🐩🐕🚧

🤥👮‍♂️

🖐🏾🍑💀🔫🤞🏾

😮😧

👫🚮

♾💜💏💜♾ 👴🏾📲

😈😇

☁️👼🏾🙏🏾

👼🏾🙎🏾‍♀️

🤨🙅🏾‍♂️

😤😩🙌🏾

🤲🏾🍑🎡💜

🍆💦🤰🏾👶🏾

💯

📉

📉

[Chorus: 👔💵 ]

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

👁️🤗, 📈 ⌛

👁️🤗, 📈 ⌛

🤔😰

[Verse 3 : 👔💵 ]

🤯

👽🌌➕⏰⌚️

😟☎️

🧘🏾‍♂️😌

👽🌌➕⏰⌚️

🕵🏾‍♂️💜

👀💜

👁️🤗

👁️🤗

## References

1. ↑ Williams, Aaron (May 20, 2019). "Ty Dolla Sign and J. Cole's 'Purple Emoji' Is a Passionate Love Letter to the Ladies in Their Lives". *Uproxx*.
2. ↑ Saponara, Michael (May 16, 2019). "Ty Dolla $ign Teases New 'Purple Emoji' Single with J. Cole: Listen". *Billboard*.
3. ↑ Mench, Chris (May 16, 2019). "Ty Dolla $ign Gave Genius Emoji Lyrics for His Upcoming J. Cole Collaboration "Purple Emoji"". *Genius*.
4. ↑ Mendez, Marisa (May 20, 2019). "Ty Dolla Sign Drops New Song "Purple Emoji" with J. Cole: Listen". *XXL*.
5. ↑ Reed, Ryan (May 28, 2019). "See Ty Dolla $ign, J. Cole in Reflective 'Purple Emoji' Video". *Rolling Stone*.

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