Cineplex Entertainment

Cinema City
Scotiabank Theatre
Cineplex Cinemas
Cineplex VIP Cinemas

Cineplex Entertainment Corporation
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Alliance Cinemas

**Cineplex Inc.**, formerly known as **Cineplex Galaxy Income Fund** and **Galaxy Entertainment Inc.** is a Canadian entertainment company headquartered in Toronto, Ontario. Through its operating subsidiary **Cineplex Entertainment LP**, Cineplex operates 165 theatres across Canada. The company operates theatres under numerous brands, including Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas.

Cineplex claims the heritage of Famous Players Film Corporation when it was founded in 1912, followed by the establishment of Odeon Theatres of Canada in 1941. Odeon merged with the Canadian Theatres chain in 1978, becoming Canadian Odeon Theatres.. Cineplex Corporation began operating in 1979. Odeon merged with Cineplex in 1984 to form Cineplex Odeon Corporation, before being acquired by Loews Theatres in 1998 becoming Loews Cineplex Entertainment. The present enterprise dates to 1999 when Ellis Jacob and a number of Cineplex Odeon executives formed Galaxy Entertainment Inc., which merged the Canadian unit of Loews Cineplex by Onex Corporation in 2002 following its bankruptcy in 2001. In 2005, Cineplex Galaxy acquired Famous Players from National Amusements effectively doubling its size.

Since 2002, the company was owned by Onex Corporation, but it became publicly traded in 2011. On December 16, 2019, Cineplex agreed to be acquired by British exhibitor Cineworld Group for $2.8 billion, pending regulatory and shareholder approval, but Cineworld abandoned the sale in June 2020 due to unspecified breaches of the sale terms.

Cineplex also owns and operates multiple brands for entertainment (such as UltraAVX, Xscape Entertainment Centre, Player One Amusement Group) and restaurants (such as OutTakes and Poptopia). It is also a joint partner in the Scene loyalty program with Scotiabank. Cineplex Inc's current chief main competitors are Landmark Cinemas, Imagine Cinemas, CinéStarz, Cinémas Guzzo and Magic Lantern Cinemas.

## Etymology

The name *Cineplex* comes from the word "cineplex", which combines "cinema" and "complex". It also defines a cinema as having multiple theatres. The circular rings stand for entertainment and unity in the logo, which represents a symmetrical graphic depiction of the ancient Greek amphitheatre or "odeon", the former name, which is Greek for the word "theatre." The term was coined by Nat Taylor.

Its former corporate name, *Galaxy*, comes from the words *galaxye* (Old English), *galaxie* (Old French), *galaxie* (Latin), γαλαξίας/*galaxias* (Ancient Greek), and the *Milky Way* (milk). The logo consisted of the Milky Way; the apparent band of concentrated stars which appears in the night sky over earth.

## History

### 1912–1979: Predecessors

Main articles: Famous Players and Cineplex Odeon Corporation
Cineplex stakes a partial claim to the history of the Famous Players Film Company (later Paramount Pictures), founded in 1912, as its earliest predecessor, though that company did not have any operations in Canada until 1920, when it bought Nathan Nathanson's Paramount Theatre chain, which Nathanson had established four years earlier. Nathanson, along with being the 5th richest person in the world, became the first president of the resulting entity, Famous Player Canadian Corporation. In 1923, Famous Players bought out rival Allen Theatres, acquiring many buildings in the process.

In 1979, Garth Drabinsky and Nat Taylor opened its first "Cineplex" theatre complex, in the Toronto Eaton Centre.

### 1999–2005: Early years

Galaxy Entertainment Inc. was established in 1999 by Ellis Jacob, a former Chief Operating Officer of Loews Cineplex Entertainment, and Stephen Brown, a former Cineplex Chief Financial Officer. With investments from Onex Corporation and Famous Players, the new company focused on smaller markets that were usually served by smaller theatres and old equipment, opening large, major chain-style locations under the *Galaxy Cinemas* banner.

In 2001, Loews Cineplex Entertainment (a 1998 merger of Cineplex Odeon and Sony's Loews Theatres in 1998) underwent bankruptcy due to the economic recession of the early 2000s. In 2002, Onex Corporation, along with Oaktree Capital Management, acquired Loews Cineplex Entertainment.

Onex retained Lowes Cineplex's Canadian operations on November 26, 2003 and merged them with Galaxy Entertainment, forming *Cineplex Galaxy Income Fund*. Jacob became the chief executive of Cineplex Galaxy Cinemas and Brown became the CFO. Most of the theatres acquired by Cineplex were once owned by Cineplex Odeon Corporation.

### 2005–2013: Purchase of Famous Players, Cineplex Entertainment

On June 13, 2005, Cineplex Galaxy announced its acquisition of Famous Players from Viacom for $500 million (about US$397 million). This deal was completed on July 22, 2005. To satisfy antitrust concerns, on August 22, 2005 the group announced the sale of 27 locations in Ontario and western Canada to Empire Theatres.

Eight days after Cineplex Galaxy announced its purchase of Famous Players Theatres, Loews Cineplex Theatres and AMC Theatres announced a merger. While AMC Theatres also operated in Canada and was ranked third behind Cineplex Galaxy Income Fund and the enlarged Empire Theatres, Cineplex Odeon and AMC Theatres remained competitors. In 2012, AMC sold four of its theatres to Cineplex Entertainment, in an effort to divest their Canadian operations and focus on their U.S. assets.

Cineplex Galaxy Income Fund, the owners of the chain, renamed Cineplex Galaxy LP to *Cineplex Entertainment* on October 3, 2005. In 2011, Cineplex Galaxy became *Cineplex Inc.*

Cineplex Entertainment announced on March 31, 2006 that it had sold seven more theatres in Quebec to Chelsea-based Fortune Cinemas Inc. On June 29, 2007, Cineplex Entertainment announced its purchase of three Cinema City theatres in western Canada. Two theatres in Winnipeg and one in Edmonton were acquired.

With the bankruptcy of Fortune Cinemas, Cineplex Entertainment acquired (or in this case, re-acquired) some of Fortune Cinemas theatres. The Starcité Gatineau (Starcité Hull) and the Cavendish theaters were reopened as Cineplex Entertainment theatres.

In July 2012, Cineplex Entertainment purchased four of AMC's Canadian theaters, including the Yonge Dundas 24 at 10 Dundas East, adjacent to the Toronto Eaton Centre, and the Forum in Montreal. The purchase of the Yonge Dundas 24, presently Canada's largest multiplex cinema, brought Cineplex Entertainment full circle, as the original Cineplex at Eaton Centre was the namesake for the present company. The company also earlier acquired the Tinseltown Movies 12 theatre from another American chain, Cinemark, in the Gastown neighbourhood of Vancouver.

Over the subsequent years, Cineplex expanded into advertising, events programming and a new concept, The Rec Room, amusement venues with live entertainment that serve food and drink.

### 2013–2018: Expansion, VIP Cinemas

In the 2010s, Cineplex began to deploy a new concept, "VIP Cinemas", at selected locations, featuring premium amenities such as reclining seats, in-seat meal services, and a licensed lounge. On August 15, 2014, Cineplex opened a dedicated VIP Cinemas Don Mills location, the first to be devoted solely to the format. By 2017, the company had also begun to retrofit selected non-VIP auditoriums to feature reclining seating, as part of an effort to improve the customer experience.

On June 27, 2013, the Empire Company announced that it would divest its Empire Theatres operations in order to focus on its real estate assets and grocery chain Sobeys. Cineplex acquired 26 former Empire locations, predominantly in Atlantic Canada (as well as two in Ontario), for around $200 million (Landmark Cinemas acquired the remainder, predominantly in Western Canada and Ontario). In February 2014, Cineplex announced that it had acquired Empire's planned Lansdowne Park location in Ottawa, and would construct a new 10-screen cinema at the site with three VIP screens.

### 2019–present: Attempted acquisition by Cineworld

On December 16, 2019, Cineplex announced a definitive agreement to be acquired by the British cinema operator Cineworld Group, the second-largest film exhibitor worldwide, pending shareholder and regulatory approval. Cineworld would be paying $34 per-share—a 42% premium over Cineplex's share price prior to the announcement, valuing the company at CDN$2.8 billion. Cineworld planned to pay US$1.65 billion, and to fund the remainder by taking on debt.

Combined with its ownership of the 564-location Regal Cinemas chain in the United States (which it had acquired the previous year), the sale would have made Cineworld the largest cinema chain in North America. Cineworld stated that it planned to integrate Cineplex's operations with those of Regal, while maintaining Cineplex's banners for its Canadian operations. The company also stated that it planned to reach $120 million in cost efficiencies and revenue synergies (including the adoption of a subscription service scheme similar to Regal and Cineworld) by the end of fiscal year 2020.

The sale was approved by Cineplex shareholders in February 2020. Activist shareholder Bluebell Capital Partners called for the Canadian government to block the sale due to the COVID-19 pandemic, which in turn led to the temporary closure of all Cineplex properties for several months starting on March 16. In May, Cineplex stated that Cineworld planned to complete the sale (pending federal approval under the *Investment Canada Act*) by June 2020, provided that it met the terms of the merger (including its debt not exceeding $725 million).

On June 12, 2020, Cineworld abandoned the purchase, alleging that Cineplex had engaged in conduct that breached unspecified terms of the sale, and that the company had experienced a "material adverse effect" of an unspecified nature. Cineplex denied the claims and made counter-allegations. The agreement with Cineworld included a condition that the latter would pay a penalty in case it decided to cancel the deal. In July, Cineplex started legal action against Cineworld claiming financial damages and Cineworld counter-sued.

## Operations

### Theatre chains

Main article: List of Cineplex Entertainment movie theatres
Cineplex's flagship banners include Cineplex Cinemas (French: *Cinémas Cineplex* in Quebec), with some older locations still using the previous "Cineplex Odeon" branding, and Scotiabank Theatre. Selected banners originating from Famous Players are still used by some locations, such as Famous Players and SilverCity (French: *StarCité* in Quebec), but these banners, as well as others (such as Coliseum and Colossus) have been largely replaced by Cineplex Cinemas (although in the case of Coliseum and Colossus, the unique architectural features of these theatres have been preserved), and Scotiabank Theatre in the case of Famous Players' Paramount cinemas. The Galaxy Theatres brand is primarily used by mid-market locations, although some have been converted to the mainline Cineplex brand.

### Premium formats

Selected Cineplex locations offer premium screens and features for a higher ticket price, including large-screen formats, motion seats, and VIP. Following the premiere of *Star Wars: The Force Awakens*, Cineplex reported that at least 80% of customers watched the film with one of its premium formats, and 40% of the company's overall box office revenue came from premium formats.

* **Prime Seats** are reserved seating rows in selected auditoriums, near the middle of the audience. They were first piloted in Ontario in 2014, before receiving a wider roll-out.
* The company currently operates 24 digital **IMAX** screens. Only one of these, Cineplex Cinemas Markham and VIP, was built by Cineplex rather than acquired from another theatre chain. The screen size is from about 73 to 119 feet, depending on the venue. As of July 2017, five Cineplex locations offer IMAX 70 mm film playback: both Scotiabank Theatre locations in Alberta, plus the Langley location (former Colossus) in Metro Vancouver, and the Mississauga and Vaughan locations (former Coliseum and Colossus, respectively) in the Greater Toronto Area.
* **UltraAVX** auditoriums feature a larger "wall-to-wall" screen with 4K projectors, Dolby Atmos surround sound, and reserved seating.
* **D-Box** seats are available at selected locations, which offer motion effects synchronized with the film. About a dozen locations offer D-Box on UltraAVX screens.
* **VIP Cinemas** refer to screens featuring a premium, adult-oriented experience. They feature reserved seating, leather reclining seats with tables, a "VIP Lounge" area with a licensed bar, and in-seat meal services offering snacks and other premium menu options. Access to VIP Cinemas are restricted by the legal drinking age; depending on local laws, some locations also allow consumption of alcoholic beverages inside the auditorium (otherwise only allowing it to be consumed in the VIP Lounge). VIP Cinemas are offered at selected flagship locations, and Cineplex has also constructed several locations devoted exclusively to the format.
* **4DX**, a 4D film format, first launched at Cineplex Cinemas Yonge-Dundas on November 4, 2016. It debuted alongside the premiere of *Doctor Strange* as Canada's first cinema screen to feature the technology. 4DX includes stereoscopic 3D, as well as seat motion and other practical effects such as wind, strobes, and smell among others. A second 4DX screen opened at Scotiabank Theatre Chinook Centre Calgary in August 2019.
* **Clubhouse** is an auditorium concept designed primarily for children, featuring family films, multi-colored seats and a play structure.

### Arcades and amusement

Main article: Player One Amusement Group
Most Cineplex locations feature arcade areas under various brands. In June 2009, Cineplex began to deploy a new concept known as "Xscape Entertainment Centre", incorporating it into new locations or refurbishing existing locations to utilize the format. There are 28 locations as of September 30, 2017. Xscape feature both redemption games and traditional games, with some locations also including a licensed lounge and party rooms. They utilize card systems to store credits and points for prizes, and provide offers for Scene rewards users. About 77 other Cineplex locations continue to feature a "Cinescape" arcade, replacing the *TechTown* brand previously deployed by Famous Players and Playdium as well as the *Zero Gravity* brand launched by Galaxy prior to the 2003 merger with Loews Cineplex Canada. In 2017, Cineplex began to expand the Xscape brand internationally, beginning with two standalone Xscape arcades at the Mall of America in Bloomington, Minnesota.

In January 2015, Cineplex announced a new entertainment restaurant chain known as The Rec Room. Comparable to the U.S.-based chain Dave & Buster's, The Rec Room features restaurant and bar areas, recreational game areas, simulators, and an auditorium equipped with a cinema-style screen. Cineplex CEO Ellis Jacob explained that the chain is meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry, The first location opened in South Edmonton Common in 2016. A second location in Toronto's Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall. Cineplex aims to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 60,000 square feet. Further locations were announced for Brentwood Town Centre in Burnaby, Masonville Place in London, Square One Shopping Centre in Mississauga, Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Granville Street in Vancouver.

Cineplex owns Playdium, a major arcade and family entertainment centre in Mississauga, Ontario. On October 2, 2017, Cineplex announced that it would re-launch the Playdium brand as a new entertainment restaurant chain oriented towards families; the first new location opened in Brampton, Ontario in 2019 (retrofitting the Cineplex Odeon Orion Gate theatre).

In November 2019, Cineplex announced that it would introduce a new cinema banner known as Junxion. They are being positioned as a merger of The Rec Room's entertainment restaurant concept with that of a traditional cinema, with its first planned location to open at Erin Mills Town Centre in Mississauga in late 2020, followed by Kildonan Place in Winnipeg afterwards.

#### Virtual reality

In November 2017, an IMAX VR centre opened at Scotiabank Theatre Toronto, as IMAX VR's first location in Canada. The following month, a D-Box VR experience launched at the Ottawa location. The IMAX VR centre closed in 2019, as part of the discontinuation of the IMAX VR pilot project.

In July 2018, after having opened such an attraction at The Rec Room at Roundhouse Park, Cineplex Entertainment announced that it had reached an agreement to be the exclusive Canadian franchisee of The Void — a chain of mixed reality entertainment attractions.

On September 13, 2018, Cineplex announced that it would acquire a stake in VRStudios—a Seattle-based provider of virtual reality installations, and utilize its equipment for as many as 40 VR centres across the country.

### Scene

Main article: Scene
Launched in 2007, Scene is the entertainment rewards program jointly owned by Scotiabank and Cineplex Entertainment.

## Food and beverages

Cineplex has an **Outtakes** (French: *Restoplex*) restaurant in 94 theatres, some which replace previous restaurant partners (Burger King, KFC and New York Fries) and others which introduce restaurants at locations which did not previously feature one. **VIP Cinemas** and some **Xscape** locations feature a licensed lounge with more premium offerings compared to Outtakes. **Poptopia** is a flavoured popcorn restaurant offered in a full-service format at 22 locations. Other Cineplex theatres may feature Poptopia at the concession stand, but only in the caramel corn and/or kettle corn flavours.

Ice cream at Cineplex locations debuted with Baskin-Robbins and TCBY. Beginning in December 2007, Yogen Früz became the preferred partner. On January 1, 2014, Cineplex acquired a 50% stake in **Yoyo's Yogurt Café**. As of January 2017, 77 Cineplex theatres feature Yoyo's restaurants, while Yogen Fruz is still available in 23 Cineplex theatres while TCBY is available in 16 locations. Cineplex also manages **Melt Sweet Creations**, an in-house dessert boutique brand targeted at women ages 19-35 debuted in December 2017 at Cineplex Cinemas Queensway and VIP. Melt is available at 13 locations.

Beverages are available in both cold and hot formats. Cold beverages include the Coca-Cola lineup, which replaced the Pepsi lineup used at locations formerly owned by Famous Players. 12 locations feature Coca-Cola Freestyle. Hot beverages include Starbucks as the incumbent provider with 105 locations, all which offer Pike Place Roast coffee (regular or decaf) and Tazo tea. Select locations also offer premium drinks such as caffè mocha or caramel macchiato. Tim Hortons is available as a full-service restaurant in five locations, with Brossard being the only location to offer both Tim Hortons and Starbucks.

In most theatres, Cineplex offers sale of alcohol to 19+ guests in Ontario (18+ in Alberta) similar to the VIP theatres albeit from a selection of beer or cider beverages.

## Corporate governance

The current Chief Executive Officer and President of Cineplex Entertainment is Ellis Jacob. Alongside with Jacob are Jordan Banks who serves as a Facebook executive, Robert Bruce, Joan Dea, Ian Greenberg, the founder of Astral Media, Sarabjit S. Marwah, Anthony Munk, Edward Sonshine, Christopher Medlock, Robert J. Steacy and Phyllis Yaffe, who serves as its chair.

## Criticism and controversy

*The Motley Fool* described Cineplex as having a "virtual monopoly" over the cinema market in Canada.

In 2012, a class-action lawsuit was filed against Cineplex over locations refusing to honour the company's "Cheap Tuesdays" promotion. The company agreed to a $7,000 settlement, including a $25,000 charitable donation.

In 2019, the producers of *Unplanned*, an anti-abortion-themed film, criticized Cineplex for initially declining to pick up the film after securing a Canadian distributor. They felt it amounted to an effective "ban" of the film from Canada due to the company's scale. The film's co-director Cory Solomon also, along with other pro-life supporters and religious groups, called for a boycott of Cineplex. The company later announced that it would—joining competitor Landmark Cinemas and a handful of independent cinemas—screen *Unplanned* with a one-week limited release at 24 Cineplex locations. The decision was praised by pro-life supporters, but did lead to criticism from pro-choice groups due to disputes over the film's content (with the Alberta Pro-Choice Coalition stating that it planned to hold a peaceful protest outside Scotiabank Theatre Chinook Centre). The film itself had already attracted criticism from groups, such as the Abortion Rights Coalition of Canada, over its factual accuracy, with the Coalition describing it as "American propaganda".

During the 2019 Toronto International Film Festival, festival organizers stated that Cineplex would no longer allow films distributed by an online video service (such as Amazon Video or Netflix) to be screened at the Scotiabank Theatre Toronto (which has been considered the "primary" venue of the event for major screenings) due to company policy, as the services do not adhere to industry-standard theatrical windows. *ScreenDaily* stated that this was "believed to be the first time an exhibitor’s position on theatrical windowing has affected scheduling at a major film festival".

## Corporate logo history

Logo of Cineplex-Galaxy used from 2003 to 2005The logo used from 2005 to 2009, under the "Go Big" campaign. This was Cineplex Entertainment's first logo after the subsumption of Famous Players.Logo used from 2009 to 2015, under the "Escape With Us" branding.Logo used since 2015, under the "See the Big Picture" slogan. It is similar to the previous logo, but with colors brightened.
## See also

* List of Cineplex Entertainment movie theatres
* Landmark Cinemas - second largest movie theatre chain in Canada

## Notes

1. ↑ The Canadian "Paramount Theatre" chain was not affiliated with the American chain with the same name.