Market

The Market is a place in Thefounder.biz where you must capture market shares from your competitors and ultimately capture the market.

## The Market Tutorial

The Market is the magical place where your products duke it out with competitors' products for market share.

The Tiles with dollar signs are different pieces of market share of varying income levels

Your product's revenue depends on how much market share you can capture from The Market.

The *blue spheres* on the map represent your products. Their *strength* and *movement* are influenced by the Product Designer.

To move a product, drag it and then drop it onto a highlighted tile.

*Double-click on the product to capture the market share tile underneath*

*Drag* a product onto an enemy product to fight and possibly destroy it.

You may encounter special *Social Media Influencer* tiles, noted by a 'i' which gives you big revenue bonuses.

The Market battle ends when there are no more market shares left to capture, if one player is eliminated, or if the turns run out. Good Luck!

End of the Market Tutorial.

## Market information box

There is a box that provides more info on the market below.

### Market Share

The market share section tells you what kind of income market share your tile is

### Revenue

Tells you how much revenue the tile your currently on generates

### Strength

How much power your product has. If your product has 4 strength and the enemy product has two and you attack it, you will destroy the product without losing strength as your strength is twice as much.

### Moves

How many turns you have to move your product around, attack enemies and capture revenue. Your moves are the same for all of your products. Your turns end for one of your products if you attack an enemy or capture market share, but will end for all of your products if you do one of those for all of your products.

### End Turn

Makes it so one of your products cannot do anything until the enemy's products have finished with their turns.

### 0/10

This meter fills up the more turns you use up for all of your products. When it reaches 10, the market battle ends and the final market results come up.

## The Market Results

Market Results come up after you finish a market battle with an opposing company.

There are multiple sections of this that we will cover below:

### Consumer Spending Bonuses

These will boost the amount of revenue you get from your product. This can be obtained by making certain innovative products, or by buying certain companys through aquiring. The Economic Health can be predicted by buying Delphi.

### Hype

Hype will boost your total income depending on how much fans you currently have. This ofc has a weakness, which is outrage, which will decrease your hype and reduce your hype bonuses.

### Social Media Influencers

This bonus can be obtained by capturing an influencer tile (Above in the market tutorial). Influencers are good for doubling or even tripling your revenue depending on how much influencer tiles you've captured.

### Economic Health

Economic Health can be a plus side and a down side to your revenue. Depending on if the economy is in a crisis or not, your revenue will either be decreased for the entire year, stay neutral or be increased for the entire year.

### Locations

Locations can greatly increase your revenue and be a big help later in accordance with making products. The amount of locations you currently have will increase your revenue.

### New Product Bonus

This bonus is a special type of bonus. This only appears when you create an innovative product for the first time. After that, it no longer works for that product unless you make another innovative product.

### Market Share Capture Percentage

This will also greatly affect how much money you get total from your product. If you capture a low amount of market share, you won't obtain as much money. If you have a high amount of the market captured, with bonuses, you can make a great amount of money.

### Base Revenue

Base Revenue is the amount of money you get from Market Share alone. So for example, if you get a base revenue of $34,800, with bonuses, your money total from that product will be increased by large margins.

### Revenue Projections

How much money the product has made total, from bonuses and base revenue.

## Market Sides

There are two Market Sides, your side and the enemy side. Examples are below.

Your Market Side is blue and the percentage of the market you have captured is on the side of your market share.

This is the enemy's Market Side. It has the same things as your market side, only the thin bar behind the market name is different. When you capture the entire market, defeat all their products or run out of turns, the market battle ends.

This is the complete guide on the market. Will be updated if things are missing.