Google

This article is about the company. For the search engine, see Google Search. For other uses, see Google (disambiguation).
Template:Distinguish
Template:Pp-vandalism
Template:Pp-move-indef
Template:Short description
Template:Use American English
Template:Use mdy dates

## Google LLC

### **Founded**

Template:Start date and ageTemplate:Efn in Menlo Park, California, U.S.

### **Website**

Template:URL

**Google LLC** is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five technology companies in the U.S. information technology industry, alongside Amazon, Facebook, Apple, and Microsoft.

Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a California privately held company on September 4, 1998, in California. Google was then reincorporated in Delaware on October 22, 2002. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page, who became the CEO of Alphabet.

The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail), scheduling and time management (Google Calendar), cloud storage (Google Drive), instant messaging and video chat (Duo, Hangouts, Chat, and Meet), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, and Street View), podcast hosting (Google Podcasts), video sharing (YouTube), blog publishing (Blogger), note-taking (Google Keep and Google Jamboard), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and it released multiple hardware products in October 2016, including the Google Pixel line of smartphones, Google Home smart speaker, Google Wifi mesh wireless router, and Google Daydream virtual reality headset. Google has also experimented with becoming an Internet carrier (Google Fiber, Google Fi, and Google Station).

Google.com is the most visited website worldwide. Several other Google-owned websites also are on the list of most popular websites, including YouTube and Blogger.

Google was the most valuable brand in the world in 2017 (surpassed by Amazon), but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality.

## History

Main articles: History of Google and List of mergers and acquisitions by Alphabet
See also: Alphabet Inc.

### Early years

 File:Google page brin.jpg
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California. The project initially involved an unofficial "third founder", Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded the company Willow Garage in 2006.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas.

Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeff Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.

Eventually, they changed the name to Google; the name of the search engine originated from a misspelling of the word "googol", the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information.

 File:Google1998.png
The domain name `www.google.com` was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of a friend (Susan Wojcicki) in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.

Google was initially funded by an August 1998 contribution of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems; the money was given before Google was incorporated. Google received money from three other angel investors in 1998: Amazon.com founder Jeff Bezos, Stanford University computer science professor David Cheriton, and entrepreneur Ram Shriram. Between these initial investors, friends, and family Google raised around 1 million dollars, which is what allowed them to open up their original shop in Menlo Park, California.

After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.

### Growth

In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!, one of the most popular websites at the time, replacing Inktomi.

 File:Google’s First Production Server.jpg
In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by a googol zeroes. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the *Merriam-Webster Collegiate Dictionary* and the *Oxford English Dictionary*, denoted as: "to use the Google search engine to obtain information on the Internet". Additionally, in 2001 Google's Investors felt the need to have a strong internal management, and they agreed to hire Eric Schmidt as the Chairman and CEO of Google

### Initial public offering

Google's initial public offering (IPO) took place five years later, on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024. At IPO, the company offered 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.

 File:Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg
In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.

In 2005, *The Washington Post* reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. By 2011, Google was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with some several thousand servers in each. These data centers allowed Google to handle the ever changing workload more efficiently.

On August 15, 2011, Google made its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12.5 billion This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer Android.

### 2012 onward

The year 2012 was the first time that Google generated $50 billion in annual revenue, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."

In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.

Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".

 File:Google-Deep Mind headquarters in London, 6 Pancras Square.jpg
On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. Technology news website *Recode* reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment of the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion.

On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google became Alphabet's leading subsidiary, and will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.

Template:As of Google operates 70 offices in more than 40 countries.

Google.com is the most visited website worldwide. Several other Google-owned websites also are on the list of most popular websites, including YouTube and Blogger.

On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company which argued that bias and "Google's ideological echo chamber" clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore in violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. *New York Times* columnist David Brooks argued Pichai had mishandled the case, and called for his resignation.

Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, a censored Chinese search engine, and a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, *The New York Times* published the *exposé*, "How Google Protected Andy Rubin, the ‘Father of Android’". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. Later in 2019, some workers accused the company of retaliating against internal activists.Template:R

On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Stadia.

On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets.

In December 2019, it was reported that former PayPal Chief Operating Officer Bill Ready would become Google's new commerce chief. Ready's role will not be directly involved with Google Pay.

In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.

Also in 2020, three worldwide outages occurred that disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube, and a third in December affecting the entire suite of Google applications. All three outages were resolved within hours.

### Search engine

Main articles: Google Search and Google Images
 File:Google Homepage.svg
Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.

Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books, a service which searches the text found in books in its database and shows limited previews or and the full book where allowed.

### Advertising

 File:Ad-tech London 2010 (2).JPG
As per its 2017 Annual report, Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per clicks), amounting to US$109,652 million in 2017. This includes three principal methods, namely AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange.

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google uses technology from the company DoubleClick, to project user interest and target advertising to the search context and the user history.

In 2007, Google launched "AdSense for Mobile", taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility.

### Consumer services

#### Web-based services

Google offers Gmail for email, Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery, Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Photos for photo storage and sharing, Google Keep for note-taking, Google Translate for language translation, YouTube for video viewing and sharing, Google My Business for managing public business information, and Duo for social interaction. In March 2019, Google unveiled a cloud gaming service named Stadia.

Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.

#### Software

Google develops the Android mobile operating system, as well as its smartwatch, television, car, and Internet of things-enabled smart devices variations.

It also develops the Google Chrome web browser, and Chrome OS, an operating system based on Chrome.

#### Hardware

 File:Pixel 3 と Pixel 3 XL を初触。本体をギュッと握ると Google Assistant が立ち上がるのがおもしろい。 ワシントンDC (44519013945).jpg
In January 2010, Google released Nexus One, the first Android phone under its own brand, "Nexus". It spawned a number of phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by a new brand called Pixel.

In 2011, the Chromebook was introduced, described as a "new kind of computer" running Chrome OS.

In July 2013, Google introduced the Chromecast dongle, that allows users to stream content from their smartphones to televisions.

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality (VR) media.

* The Pixel and Pixel XL smartphones with the Google Assistant, a next-generation contextual voice assistant, built-in.
* Google Home, a voice assistant smart speaker that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Home line also includes variants such as the Google Nest Hub, Google Home Mini, Nest Hub Max, Nest Mini (second generation), and Google Home Max
* Daydream View virtual reality headset that lets Android users with compatible Daydream-ready smartphones put their phones in the headset and enjoy VR content.
* Google Wifi, a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.

In October 2018, Google announced the Pixel 3. The phone was released initially in the United States on October 18, 2018 and other parts of the world on November 1, 2018. They are the successors to the Pixel 2 and Pixel 2 XL.

In May 2019, Google unveiled the Pixel 3a at Google I/O, seven months after the announcement of the original Pixel 3 lineup. The new phones served as midrange variants of the Pixel 3 and Pixel 3 XL with a 12.2 megapixel rear camera, which is the same unit found on the Pixel 3, and a single 8 megapixel front-facing camera. The base model came with a Snapdragon 670 chip and 4Template:NbspGB of RAM, along with 64Template:NbspGB of non-expandable internal storage.

In October 2019, Google announced the Pixel 4, the first Pixel phone to be offered for sale by all major wireless carriers at launch. The company also announced the second generation of its Pixel Buds, a line of wireless earbuds with the Google Assistant built-in that also support Google Translate.

In November 2019, Google released a controller for Stadia.

In August 2020, Google launched the Pixel 4a, months later than expected as the COVID-19 pandemic led to the cancellation of its annual I/O developer conference.

In September 2020, Google launched the Pixel 4a 5G and the Pixel 5 at their live-streamed *Launch Night In* event. The phones were released alongside the new Nest Audio as well as Chromecast with Google TV.

### Enterprise services**Script error: No such module "anchor".**

Main articles: Google Workspace and Google Cloud Platform

Google Workspace, (formerly G Suite until October 2020) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.

On September 24, 2012, Google launched Google for Entrepreneurs, a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. Presently, there are 7 Campus locations in Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". Jack Marshall of *The Wall Street Journal* wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.

### Internet services

In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.

In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.

In September 2016, Google began its Google Station initiative, a project for public Wi-Fi at railway stations in India. Caesar Sengupta, VP for Google's next billion users, told *The Verge* that 15,000 people get online for the first time thanks to Google Station and that 3.5 million people use the service every month. The expansion meant that Google was looking for partners around the world to further develop the initiative, which promised "high-quality, secure, easily accessible Wi-Fi". By December, Google Station had been deployed at 100 railway stations, and in February, Google announced its intention to expand beyond railway stations, with a plan to bring citywide Wi-Fi to Pune.

### Other products

In May 2011, Google announced Google Wallet, a mobile application for wireless payments.

In 2013, Google launched Google Shopping Express, a delivery service initially available only in San Francisco and Silicon Valley.

## Corporate affairs

### Finance

Further information: Corporation tax in the Republic of Ireland § Multinational tax schemes, and Google tax

 File:Schmidt-Brin-Page-20080520.jpg
Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares at a price of $85 per share. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds. GOOG shares split into GOOG class C shares and GOOGL class A shares. The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, Template:As of

The corporation's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. By January 2014, Google's market capitalization had grown to $397 billion.

Google uses various tax avoidance strategies. Out of the five largest United States based technology companies, it pays the lowest taxes to the countries of origin of its revenues. Google between 2007 and 2010 saved $3.1 billion in taxes by shuttling non-U.S. profits through Ireland and the Netherlands and then to Bermuda. Such techniques lower its non-U.S. tax rate to 2.3 per cent, while normally the corporate tax rate in for instance the UK is 28 per cent. This has reportedly sparked a French investigation into Google's transfer pricing practices.

Google said it overhauled its controversial global tax structure and consolidated all of its intellectual property holdings back to the US.

Google Vice-President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK. In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future. In 2017, Google channeled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.

### Corporate identity

Further information: History of Google § Name, Google (verb), Google logo, Google Doodle, List of Google April Fools' Day jokes, and List of Google Easter eggs
 File:Logo Google 2013 Official.svg
The name "Google" originated from a misspelling of "googol", which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on PageRank: "We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the *Merriam Webster Collegiate Dictionary* and the *Oxford English Dictionary* in 2006, meaning "to use the Google search engine to obtain information on the Internet." Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan is "Don't be evil". In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing". The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin. Template:As of Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".

Google has a tradition of creating April Fools' Day jokes. Its first on April 1, 2000 was Google MentalPlex which allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.

Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. When searching for the word "anagram," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"

### Workplace culture**Script error: No such module "anchor".**

 File:Pride in London 2016 - Google participating in the parade.png
On *Fortune* magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012, and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."

Template:As of Google had 98,771 employees. Google's Template:As of diversity report states that 31 percent of its workforce are women and 69 percent are men, with the ethnicity of its workforce being predominantly white (56%) and Asian (35%). Within tech roles, however, 20 percent were women; and 25 percent of leadership roles were held by women.

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six." As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice-President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.

In 2005, articles in *The New York Times* and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. Google has also faced allegations of sexism and ageism from former employees. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees. In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views[,] male gender[,] and/or […] Caucasian or Asian race”.

### Office locations**Script error: No such module "anchor".**

Further information: Googleplex
 File:111 Eighth Avenue.jpg
 File:Google at 111 Richmond Street West in Toronto (cropped).jpg
Google's headquarters in Mountain View, California is referred to as "the Googleplex", a play on words on the number googolplex and the headquarters itself being a *complex* of buildings. Internationally, Google has over 78 offices in more than 50 countries.

In 2006, Google moved into about Template:Convert of office space in New York City, at 111 Eighth Avenue in Manhattan. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships. In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. The sale is touted as one of the most expensive real estate transactions for a single building in the history of New York. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. The same December, it was announced that a $1 billion, Template:Convert headquarters for Google would be built in Manhattan's Hudson Square neighborhood. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.

By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor, Michigan. In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Kirkland, Washington; Birmingham, Michigan; Reston, Virginia, and Washington, D.C.

 File:Google Headquarters in Ireland Building Sign.jpg
It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development). In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017. In May 2015, Google announced its intention to create its own campus in Hyderabad, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.

### Infrastructure

Further information: Google data centers

Google data centers are located in North and South America, Asia, and Europe. There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. Traditionally, Google relied on parallel computing on commodity hardware like mainstream x86 computers (similar to home PCs) to keep costs per query low. In 2005, it started developing its own designs, which were only revealed in 2009.

In the late 2010s, Google began to build its own private submarine communications cables. The first, named Curie, connects California with Chile and was completed on November 15, 2019. The second fully Google-owned undersea cable, named Dunant, connects the United States with France and is planned to begin operation in 2020.

### Environment

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. Template:As of Google has aimed for carbon neutrality in regard to its operations.

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In February 2010, the Federal Energy Regulatory Commission FERC granted Google an authorization to buy and sell energy at market rates. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years.

In December 2016, Google announced that—starting in 2017—it will power all of its data centers, as well as all of its offices, from 100% renewable energy. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". Google also stated that it does not count that as its final goal; it says that "since the wind doesn't blow 24 hours a day, we'll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day". Additionally, the project will "help support communities" around the world, as the purchase commitments will "result in infrastructure investments of more than $3.5 billion globally", and will "generate tens of millions of dollars per year in revenue to local property owners, and tens of millions more to local and national governments in tax revenue".

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach 100% renewable energy. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.

In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.

Google donates to politicians who deny climate change, including Jim Inhofe, and sponsors climate change denial political groups including the State Policy Network and the Competitive Enterprise Institute.

### Philanthropy

Main article: Google.org

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's executive director in 2004 and Megan Smith has Template:As of replaced him as director.

In 2008, Google announced its "project 10100" which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a "Legalize Love" campaign in support of gay rights.

## Criticism and controversies

Main articles: Criticism of Google, Censorship by Google, and Privacy concerns regarding Google
Template:Summarize

 File:Google bus protest.jpg
Google's market dominance has led to prominent media coverage, including criticism of the company over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Other criticisms include alleged misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.

Google formerly adhered to the Internet censorship policies of China, enforced by means of filters colloquially known as "The Great Firewall of China", but no longer does so. As a result, all Google services except for Chinese Google Maps are blocked from access within mainland China without the aid of VPNs, proxy servers, or other similar technologies. *The Intercept* reported in August 2018 that Google is developing for the People's Republic of China a censored version of its search engine (known as Dragonfly) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest". However, the project had been withheld due to privacy concerns.

Following media reports about PRISM, NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. According to leaks of said program, Google joined the PRISM program in 2009.

Google has worked with the United States Department of Defense on drone software through the 2017 "Project Maven" that could be used to improve the accuracy of drone strikes. Thousands of Google employees, including senior engineers, have signed a letter urging Google CEO Sundar Pichai to end a controversial contract with the Pentagon. In response to the backlash, Google ultimately decided to not renew their DoD contract, set to expire in 2019.

Shona Ghosh, a journalist for Business Insider, noted that an increasing digital resistance movement against Google has grown. A major hub for critics of Google in order to organize to abstain from using Google products is the Reddit page for the subreddit /r/degoogle.

In July 2018, Mozilla Program Manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox.

In April 2019 former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade in order to boost Chrome's adoption.

In November 2019, the Office for Civil Rights of the Department of Health and Human Services began investigation into Project Nightingale, to assess whether the "mass collection of individuals’ medical records" complied with HIPAA. According to *The Wall Street Journal*, Google commenced the project in secret, in 2018, with St. Louis-based healthcare company Ascension.

### Anti-trust, privacy, and other litigation

Main article: Google litigation
 File:Belgique - Bruxelles - Schuman - Berlaymont - 01.jpg
Google has been involved in a number of lawsuits including the High-Tech Employee Antitrust Litigation which resulted in Google being one of four companies to pay a $415 million settlement to employees.

On June 27, 2017, the company received a record fine of Template:€ from the European Union for "promoting its own shopping comparison service at the top of search results." Commenting on the penalty, *New Scientist* magazine said: "The hefty sum – the largest ever doled out by the EU's competition regulators – will sting in the short term, but Google can handle it. Alphabet, Google’s parent company, made a profit of $2.5 billion (€2.2 billion) in the first six weeks of 2017 alone. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: online price comparisons." The company disputed the ruling. The hearing at the General Court of Luxembourg was scheduled for 2020. The court is going to deliver the ultimate judgment by the end of the year.

On July 18, 2018, the European Commission fined Google €4.34 billion for breaching EU antitrust rules. The abuse of dominant position has been referred to Google's constraint applied on Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine. On October 9, 2018, Google confirmed that it had appealed the fine to the General Court of the European Union.

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a privacy bug that allowed app developers to gain access to the private information of users. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of at least $5 each, with a maximum of $12 each.

On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was “deeply committed” to transparency and was “studying the decision” before determining its response.

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to “compete and innovate fairly” in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from Google's rivals. Kent Walker, Google's senior vice-president of global affairs, said the company had “already made a wide range of changes to our products to address the Commission’s concerns,” and that "we'll be making further updates to give more visibility to rivals in Europe."

On July 25, 2019, presidential hopeful Tulsi Gabbard sued Google for blocking her ads after the presidential debate when she became one of the most searched items on the search engine.

After Congressional hearings in July 2020 and a report from the House of Representatives' antitrust subcommittee released in early October, the United States Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in searching and search advertising.

### DeGoogle movement

Main article: DeGoogle
The **DeGoogle** movement is a grassroots campaign that has spawned as privacy activists urge users to stop using Google products due to growing privacy concerns regarding the company. The term refers to the act of removing Google from one's life.

## See also

* Outline of Google
* History of Google
* List of mergers and acquisitions by Alphabet
* List of Google products
* Google China
* Google logo
* Googlization
* Google.org
* Google ATAP

Template:Portal bar

## References

1. ↑ Company – Google (January 16, 2015).
2. ↑ Claburn, Thomas (September 24, 2008). Google Founded By Sergey Brin, Larry Page... And Hubert Chang?!?. UBM plc.
3. ↑ Locations — Google Jobs.
4. ↑ 4.0 4.1 Template:Cite press release
5. ↑ Rivas, Teresa. Ranking The Big Four Tech Stocks: Google Is No. 1, Apple Comes In Last (en-US).
6. ↑ Ritholtz, Barry (October 31, 2017). The Big Four of Technology.
7. ↑ What is GAFA (the big four)? - Definition from WhatIs.com (en).
8. ↑ Business Entity Filing (October 7, 2002).
9. ↑ Byford, Sam (September 27, 2016). Google Station is a new platform that aims to make public Wi-Fi better.
10. ↑ 10.0 10.1 The top 500 sites on the web. Alexa Internet.
11. ↑ Template:Cite news
12. ↑ 12.0 12.1 12.2 12.3 Our history in depth.
13. ↑ 13.0 13.1 Fisher, Adam (July 10, 2018). Brin, Page, and Mayer on the Accidental Birth of the Company that Changed Everything.
14. ↑ McHugh, Josh (January 1, 2003). Google vs. Evil. *Wired*.
15. ↑ Template:Cite news
16. ↑ Template:Cite news
17. ↑ The PageRank Citation Ranking: Bringing Order to the Web (November 11, 1999).
18. ↑ Technology Overview.
19. ↑ Page, Larry (August 18, 1997). PageRank: Bringing Order to the Web.
20. ↑ Template:Cite news
21. ↑ Trex, Ethan (February 17, 2009). 9 People, Places & Things That Changed Their Names.
22. ↑ Backrub search engine at Stanford University.
23. ↑ 23.0 23.1 Template:Cite journal
24. ↑ "About: RankDex" Template:Webarchive, *RankDex*
25. ↑ Altucher, James (March 18, 2011). 10 Unusual Things About Google.
26. ↑ Method for node ranking in a linked database. Google Patents.
27. ↑ Koller, David (January 2004). Origin of the name "Google".
28. ↑ Template:Cite news
29. ↑ Google! Beta website.
30. ↑ Williamson, Alan (January 12, 2005). An evening with Google's Marissa Mayer.
31. ↑ Google.com WHOIS, DNS, & Domain Info - DomainTools.
32. ↑ Craig Silverstein's website.
33. ↑ Template:Cite news
34. ↑ 34.0 34.1 Template:Cite news
35. ↑ 35.0 35.1 Template:Cite book
36. ↑ Google Inc.. Britannica.
37. ↑ Template:Cite press release
38. ↑ Weinberger, Matt (October 12, 2015). 38 photos of Google's rise from a Stanford dorm room to world domination. Axel Springer SE.
39. ↑ A building blessed with tech success. CBS Interactive.
40. ↑ Template:Cite book
41. ↑ Google Launches Self-Service Advertising Program (October 23, 2000).
42. ↑ Template:Cite news
43. ↑ Yahoo! Selects Google as its Default Search Engine Provider – News announcements – News from Google – Google.
44. ↑ Google Server Assembly.
45. ↑ Template:Cite news
46. ↑ Template:Cite news
47. ↑ Krantz, Michael (October 25, 2006). Do You "Google"?.
48. ↑ Bylund, Anders (July 5, 2006). To Google or Not to Google.
49. ↑ 49.0 49.1 Google Inc.. Britannica.
50. ↑ Template:Cite news
51. ↑ 51.0 51.1 Template:Cite news
52. ↑ 52.0 52.1 2004 Annual Report (2004).
53. ↑ Template:Cite news
54. ↑ Kawamoto, Dawn (April 29, 2004). Want In on Google's IPO?.
55. ↑ 55.0 55.1 Template:Cite news
56. ↑ Arrington, Michael (October 9, 2006). Google Has Acquired YouTube. AOL.
57. ↑ Google to Acquire YouTube for $1.65 Billion (October 9, 2006).
58. ↑ Arrington, Michael (November 13, 2006). Google Closes YouTube Acquisition. AOL.
59. ↑ Auchard, Eric (November 14, 2006). Google closes YouTube deal. Thomson Reuters.
60. ↑ Google Buys DoubleClick for $3.1 Billion (April 14, 2007).
61. ↑ Template:Cite news
62. ↑ Ben (June 2, 2011). Google's new record, 1 billion visitors in May.
63. ↑ Template:Cite news
64. ↑ Google to Acquire Motorola Mobility — Google Investor Relations.
65. ↑ Page, Larry (August 15, 2011). Official Google Blog: Supercharging Android: Google to Acquire Motorola Mobility.
66. ↑ Hughes, Neil. Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal.
67. ↑ Cheng, Roger (August 15, 2011). Google to buy Motorola Mobility for $12.5B.
68. ↑ Fiegerman, Seth (January 22, 2013). Google Has Its First $50 Billion Year.
69. ↑ Kerr, Dara (July 25, 2013). Google reveals it spent $966 million in Waze acquisition. CBS Interactive.
70. ↑ Lunden, Ingrid (June 11, 2013). Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business. AOL.
71. ↑ Template:Cite news
72. ↑ Template:Cite news
73. ↑ Template:Cite news
74. ↑ Template:Cite news
75. ↑ Opam, Kwame (January 26, 2014). Google buying AI startup DeepMind for a reported $400 million. Vox Media.
76. ↑ Rankings - 2013 - Best Global Brands - Interbrand.
77. ↑ Rankings - 2014 - Best Global Brands - Interbrand.
78. ↑ Rankings - 2015 - Best Global Brands - Interbrand.
79. ↑ Rankings - 2016 - Best Global Brands.
80. ↑ Womack, Brian (August 10, 2015). Google Rises After Creating Holding Company Called Alphabet. Bloomberg L.P..
81. ↑ Template:Cite news
82. ↑ Dougherty, Conor (August 10, 2015). Google to Reorganize as Alphabet to Keep Its Lead as an Innovator.
83. ↑ Google locations.
84. ↑ "Google Fires Engineer Who Wrote Memo Questioning Women in Tech" Template:Webarchive. *The New York Times*, August 7, 2017
85. ↑ Contentious Memo Strikes Nerve Inside Google and Out Template:Webarchive. *The New York Times*, August 8, 2017
86. ↑ diversitymemo.com
87. ↑ Friedersdorf, Conor (August 8, 2017). The Most Common Error in Media Coverage of the Google Memo.
88. ↑ Brooks, David (August 11, 2017). Sundar Pichai Should Resign as Google's C.E.O.
89. ↑ New York Times columnist David Brooks wants Google's CEO to resign (en) (August 11, 2017).
90. ↑ Template:Cite news
91. ↑ Google is accused of union busting after firing four employees (en). *The Verge* (November 25, 2019).
92. ↑ Welch, Chris (October 25, 2018). Google says 48 people have been fired for sexual harassment in the last two years.
93. ↑ Hamilton, Isobel Asher (November 1, 2018). PHOTOS: Google employees all over the world left their desk and walked out in protest over sexual misconduct.
94. ↑ Template:Cite news
95. ↑ 95.0 95.1 Warren, Tom (March 19, 2019). Google unveils Stadia cloud gaming service, launches in 2019.
96. ↑ Google shares take a dive with reports of US DoJ 'competition' probe.
97. ↑ U.S. Files Antitrust Suit Against Google
98. ↑ PayPal's exiting COO Bill Ready to join Google as its new president of Commerce (en-US).
99. ↑ Bloomberg - Google to Slow Hiring for Rest of 2020, CEO Tells Staff (April 15, 2020).
100. ↑ https://news.sky.com/story/google-services-including-gmail-hit-by-serious-disruption-12052892
101. ↑ https://9to5google.com/2020/11/11/youtube-tv-down-2/
102. ↑ https://www.techradar.com/amp/news/google-suite-youtube-and-other-services-are-down&ved=0ahUKEwjT\_qTet83tAhVJJzQIHcFXB-kQyM8BCCgwAQ&usg=AOvVaw0HFBmVnTnarPXLRK7ok2jE&ampcf=1
103. ↑ Arrington, Michael (July 25, 2008). Google's Misleading Blog Post: The Size Of The Web And The Size Of Their Index Are Very Different. AOL.
104. ↑ Template:Cite news
105. ↑ Schwartz, Barry (May 26, 2017). Google Adds Personal Tab To Search Filters. RustyBrick.
106. ↑ Gartenberg, Chaim (May 26, 2017). Google adds new Personal tab to search results to show Gmail and Photos content. Vox Media.
107. ↑ Template:Cite news
108. ↑ Martin, China (November 26, 2007). Google hit with second lawsuit over Library project. InfoWorld.
109. ↑ Template:Cite book
110. ↑ Form 10-KTemplate:Nbsp– Annual Report. SEC.
111. ↑ Google Inc, Form 10-K, Annual Report, Filing Date January 26, 2012. secdatabase.com.
112. ↑ Template:Cite news
113. ↑ Helft, Miguel (March 11, 2009). Google to Offer Ads Based on Interests.
114. ↑ Google AdSense for Mobile unlocks the potential of the mobile advertising market (September 17, 2007).
115. ↑ Bright, Peter (August 27, 2008). Surfing on the sly with IE8's new "InPrivate" Internet. Condé Nast.
116. ↑ Beal, Vangie. AdWords - Google AdWords. QuinStreet Inc..
117. ↑ Beal, Vangie. AdSense - Google AdSense. QuinStreet Inc..
118. ↑ Template:Cite news
119. ↑ Gayomali, Chris (April 1, 2014). When Gmail Launched On April 1, 2004, People Thought It Was A Joke. Mansueto Ventures.
120. ↑ Vincent, James (January 5, 2017). Google Calendar update makes it easier to track your New Year's fitness goals. Vox Media.
121. ↑ Broussard, Mitchel (March 22, 2017). Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking.
122. ↑ 122.0 122.1 Sottek, T.C. (April 24, 2012). Google Drive officially launches with 5 GB free storage, Google Docs integration. Vox Media.
123. ↑ Perez, Sarah (May 28, 2015). Google Photos Breaks Free Of Google+, Now Offers Free, Unlimited Storage. AOL.
124. ↑ Graziano, Dan (March 20, 2013). Google launches Google Keep note-taking service [video]. Penske Media Corporation.
125. ↑ Eadicicco, Lisa (November 16, 2016). Google's Translation App Is About To Get Much Better.
126. ↑ Hamedy, Saba (February 28, 2017). People now spend 1 billion hours watching YouTube every day.
127. ↑ Google My Business – Stand Out on Google for Free.
128. ↑ Template:Cite magazine
129. ↑ Template:Cite journal
130. ↑ Schonfeld, Erick (November 5, 2007). Breaking: Google Announces Android and Open Handset Alliance. AOL.
131. ↑ D'Orazio, Dante (March 18, 2014). Google reveals Android Wear, an operating system for smartwatches. Vox Media.
132. ↑ Ong, Josh (June 25, 2014). Google announces Android TV to bring 'voice input, user experience and content' to the living room.
133. ↑ Wilhelm, Alex (June 25, 2014). Google Announces Android Auto, Promises Enabled Cars By The End Of 2014. AOL.
134. ↑ Kastrenakes, Jacob (December 13, 2016). Android Things is Google's new OS for smart devices. Vox Media.
135. ↑ A fresh take on the browser (September 1, 2008).
136. ↑ Introducing the Google Chrome OS (July 7, 2009).
137. ↑ Siegler, MG (January 5, 2010). The Droid You're Looking For: Live From The Nexus One Event. AOL.
138. ↑ Ion, Florence (May 15, 2013). From Nexus One to Nexus 10: a brief history of Google's flagship devices. Condé Nast.
139. ↑ Bohn, Dieter (October 4, 2016). The Google Phone: The inside story of Google's bold bet on hardware. Vox Media.
140. ↑ A new kind of computer: Chromebook (May 11, 2011).
141. ↑ Robertson, Adi (July 24, 2013). Google reveals Chromecast: video streaming to your TV from any device for $35. Vox Media.
142. ↑ Google Chromecast takes on streaming content to TV. BBC (July 31, 2013).
143. ↑ O'Toole, James (June 26, 2014). Google's cardboard virtual-reality goggles. CNN.
144. ↑ Kain, Erik (June 26, 2014). Google Cardboard Is Google's Awesomely Weird Answer To Virtual Reality.
145. ↑ Savov, Vlad (October 4, 2016). Pixel 'phone by Google' announced. Vox Media.
146. ↑ Bohn, Dieter (October 4, 2016). Google Home is smart, loud, and kind of cute. Vox Media.
147. ↑ Google's Daydream View VR headset goes on sale next month for $79. Vox Media (October 4, 2016).
148. ↑ Bohn, Dieter (October 4, 2016). The Google Wifi routers are little white pucks you can scatter throughout your house. Vox Media.
149. ↑ Template:Cite AV media
150. ↑ Template:Cite news
151. ↑ Google unveils the lower-cost Pixel 3a and Pixel 3a XL (en). *Engadget*.
152. ↑ Maring, Joe (May 7, 2019). Google Pixel 3a: Everything you need to know!.
153. ↑ Amadeo, Ron (May 8, 2019). Google Pixel 3A hands-on: The only Pixel phone to buy. *Ars Technica*.
154. ↑ Holland, Patrick (October 15, 2019). Google Pixel 4 and 4 XL hands-on: Two rear cameras and that ugly notch is gone. *CNET*.
155. ↑ Amadeo, Ron (October 15, 2019). Google Pixel 4: 90Hz screen, next-gen Google Assistant, shipping Oct 24. *Ars Technica*.
156. ↑ Bohn, Dieter (October 15, 2019). Google Pixel 4 and 4 XL hands-on: This time, it's not about the camera. *The Verge*.
157. ↑ Wedel, Chris (October 15, 2019). Google expanding Pixel 4 to all major U.S. carriers.
158. ↑ Google Pixel Buds Requirements & Specifications.
159. ↑ A few new things made by Google..
160. ↑ This Week on Stadia: Play games on tens of millions of new phones (en) (February 18, 2020).
161. ↑ Google finally launches the Pixel 4a (en).
162. ↑ Wilde, Damien (October 1, 2020). Launch Night In recap: Every new product launched [Video] (en-US).
163. ↑ Announcing Google Workspace, everything you need to get it done, in one location.
164. ↑ Choose a Plan.
165. ↑ Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs (en).
166. ↑ Template:Cite news
167. ↑ Muret, Paul (March 15, 2016). Introducing the Google Analytics 360 Suite.
168. ↑ Template:Cite news
169. ↑ Think big with a gig: Our experimental fiber network (February 10, 2010).
170. ↑ Schonfeld, Erick (February 10, 2010). Google Plans To Deliver 1Gb/sec Fiber-Optic Broadband Network To More Than 50,000 Homes. AOL.
171. ↑ McLaughlin, Kevin (August 25, 2016). Inside the Battle Over Google Fiber.
172. ↑ Statt, Nick (August 25, 2016). Alphabet is putting serious pressure on Google Fiber to cut costs. Vox Media.
173. ↑ Fox, Nick (April 22, 2015). Say hi to Fi: A new way to say hello.
174. ↑ Goldman, David (April 22, 2015). Google launches 'Project Fi' wireless service.
175. ↑ Huet, Ellen (April 22, 2015). Google Unveils Its 'Project Fi' Wireless Service.
176. ↑ Byford, Sam (September 27, 2016). Google Station is a new platform that aims to make public Wi-Fi better. Vox Media.
177. ↑ Heater, Brian (December 29, 2016). After arriving at 100th railway station in India, Google's WiFi is set to hit another 100 in 2017. AOL.
178. ↑ Hall, Stephen (February 9, 2017). Google Station expands beyond rail stations to bring citywide WiFi to Pune, India.
179. ↑ Singh, Manish (February 9, 2017). Indian city to become the first in the world to get Google Station public Wi-Fi network.
180. ↑ Template:Cite news
181. ↑ Template:Cite news
182. ↑ Template:Cite news
183. ↑ 183.0 183.1 Template:Cite news
184. ↑ This could cost Google more than $500 million (April 2, 2015).
185. ↑ Template:Cite news
186. ↑ Whitwam, Ryan (October 18, 2013). Google Beats Analyst Estimates For Third Quarter Results, Stock Passes $1000 Per Share.
187. ↑ Template:Cite news
188. ↑ Google Overview.
189. ↑ Metz, Cade (October 22, 2010). Google slips $3.1bn through 'Double Irish' tax loophole..
190. ↑ Leach, Anna (October 31, 2012). French gov 'plans to hand Google €1bn tax bill' – report. Theregister.co.uk.
191. ↑ Template:Cite news
192. ↑ Brid-Aine Parnell (May 17, 2013). I think you DO do evil, using smoke and mirrors to avoid tax. Theregister.co.uk.
193. ↑ John Gapper (January 23, 2016). Google strikes £130m back tax deal. FT.com.
194. ↑ Template:Cite news
195. ↑ Template:Cite news
196. ↑ Koller, David. "Origin of the name, "Google." Template:Webarchive *Stanford University.* January, 2004.
197. ↑ Hanley, Rachael. "From Googol to Google: Co-founder returns Template:Webarchive." *The Stanford Daily.* February 12, 2003. Retrieved on August 26, 2010.
198. ↑ Template:Cite news
199. ↑ Template:Cite news
200. ↑ Gibbs, Samuel (November 3, 2014). Google has 'outgrown' its 14-year old mission statement, says Larry Page. Guardian Media Group.
201. ↑ Google Code of Conduct. Alphabet Inc. (April 11, 2012).
202. ↑ Lawler, Richard (October 2, 2015). Alphabet replaces Google's 'Don't be evil' with 'Do the right thing'. AOL.
203. ↑ Template:Cite news
204. ↑ Doodle 4 Google.
205. ↑ Burning Man Festival (August 30, 1998).
206. ↑ Template:Cite news
207. ↑ Google MentalPlex. Google, Inc. (April 1, 2000).
208. ↑ Welcome to Google TiSP. Google, Inc. (April 1, 2007).
209. ↑ Language Tools. Google, Inc..
210. ↑ anagram search. Google, Inc..
211. ↑ Template:Cite journal
212. ↑ Template:Cite journal
213. ↑ Template:Cite journal
214. ↑ Template:Cite journal
215. ↑ Template:Cite journal
216. ↑ The World's Most Attractive Employers 2010. Universum Global (September 28, 2010).
217. ↑ Our Philosophy. Google, Inc..
218. ↑ 218.0 218.1 Template:Cite blogTemplate:PbTemplate:Cite news
219. ↑ Template:Cite news
220. ↑ The Google Way: Give Engineers Room (October 21, 2007).
221. ↑ Template:Cite video
222. ↑ Rivlin, Gary (August 24, 2005). Relax, Bill Gates; It's Google's Turn as the Villain.
223. ↑ Template:Cite journal
224. ↑ Template:Cite news
225. ↑ Ranka, Mohit (May 17, 2007). Google – Don't Be Evil. OSNews.
226. ↑ Mills, Elinor (April 30, 2007). Google's culture czar.
227. ↑ Template:Cite news
228. ↑ Google accused of ageism in reinstated lawsuit (October 6, 2007).
229. ↑ Rosenblatt, Seth (May 16, 2014). Judge approves first payout in antitrust wage-fixing lawsuit. CBS Interactive.
230. ↑ Damore, et al. v. Google - FAC.
231. ↑ Google: Our Offices.
232. ↑ Reardon, Marguerite (October 11, 2006). Google takes a bigger bite of Big Apple. CBS Interactive.
233. ↑ Grant, Peter (December 3, 2010). Google to Buy New York Office Building. Dow Jones & Company.Template:Subscription required
234. ↑ Template:Cite journal
235. ↑ Template:Cite news
236. ↑ Google bought Manhattan's Chelsea Market building for $2.4 billion – TechCrunch (en-US).
237. ↑ Template:Cite news
238. ↑ Template:Cite news
239. ↑ Template:Cite news
240. ↑ Google To Build New $1 Billion Campus In NYC (December 17, 2018).
241. ↑ Gartenberg, Chaim (December 17, 2018). Google announces a new $1 billion NYC campus in Hudson Square.
242. ↑ Google Will Spend $1 Billion For New York City Campus On Hudson River (en).
243. ↑ Weier, Mary Hayes (October 24, 2007). Inside Google's Michigan Office. UBM plc.
244. ↑ Template:Cite news
245. ↑ Olson, Thomas (December 8, 2010). Google search: Tech-minded workers. Trib Total Media.
246. ↑ Google locations.
247. ↑ Sydney.
248. ↑ London.
249. ↑ Mirani, Leo (November 1, 2013). Inside Google's new 1-million-square-foot London office—three years before it's ready. Atlantic Media.
250. ↑ Vincent, James (June 1, 2017). Google's new London HQ is a 'landscraper' with a rooftop garden. Vox Media.
251. ↑ Brian, Matt (June 1, 2017). Google's 'innovative' new London HQ features giant moving blinds. AOL.
252. ↑ Google to build biggest campus outside US in Hyderabad (May 12, 2015).
253. ↑ Google's upcoming campus in Hyderabad to be its biggest outside the US. Network 18 (May 13, 2015).
254. ↑ Data center locations.
255. ↑ How Many Servers Does Google Have? (March 16, 2017).
256. ↑ Google's Secret: 'Cheap and Fast' Hardware (October 10, 2003).
257. ↑ Template:Cite journal
258. ↑ 258.0 258.1 Template:Cite news
259. ↑ Home - Submarine Networks.
260. ↑ Google and other tech giants are quietly buying up the most important part of the internet (en-US) (April 6, 2019).
261. ↑ Sawers, Paul (April 24, 2019). How Google is building its huge subsea cable infrastructure.
262. ↑ 262.0 262.1 Richmond, Riva (October 17, 2006). Google plans to build huge solar energy system for headquarters. MarketWatch.
263. ↑ McGrath, Jack (May 18, 2011). Google's Green Initiative: Environmentally Conscious Technology. TechnoBuffalo.
264. ↑ Glanz, James (September 8, 2011). Google Details, and Defends, Its Use of Electricity.
265. ↑ Template:Cite news
266. ↑ Template:Cite news
267. ↑ Template:Cite news
268. ↑ Google buys power from Iowa wind farm (July 21, 2010).
269. ↑ Hölzle, Urs (December 6, 2016). We're set to reach 100% renewable energy — and it's just the beginning.
270. ↑ Statt, Nick (December 6, 2016). Google just notched a big victory in the fight against climate change. Vox Media.
271. ↑ Etherington, Darrell (December 7, 2016). Google says it will hit 100% renewable energy by 2017. AOL.
272. ↑ Template:Cite news
273. ↑ Template:Cite news
274. ↑ Legum, Judd. These corporations are quietly bankrolling Congress' top climate denier.
275. ↑ Template:Cite news
276. ↑ Template:Cite news
277. ↑ About the Foundation. Google, Inc..
278. ↑ Hafner, Katie (September 14, 2006). Philanthropy Google's Way: Not the Usual.
279. ↑ Helft, Miguel (February 23, 2009). Google Chief for Charity Steps Down on Revamp.
280. ↑ Project 10 to the 100th. Google, Inc..
281. ↑ Template:Cite news
282. ↑ Twohill, Lorraine (September 24, 2010). $10 million for Project 10^100 winners. Google, Inc..
283. ↑ The 2007 Template:Webarchive Julia Robinson Mathematics Festival at Google was the founding of this event for middle school and high school students. video
284. ↑ Duffy, Jill (January 21, 2011). Mathletes Receive €1M Donation from Google. Ziff Davis.
285. ↑ Google donating 1 million euros to IMO (January 20, 2011).
286. ↑ Google launches 'Legalise Love' gay rights campaign (July 8, 2012).
287. ↑ Drucker, Jesse (October 21, 2010). Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes. Bloomberg L.P..Template:Subscription required
288. ↑ The Case Against Google (February 20, 2018).
289. ↑ Template:Cite news
290. ↑ Rosen, Jeffrey (November 28, 2008). Google's Gatekeepers.
291. ↑ Template:Cite news
292. ↑ Template:Cite news
293. ↑ Template:Cite news
294. ↑ Gallagher, Ryan (December 17, 2018). Google's Secret China Project "Effectively Ended" After Internal Confrontation (en-US).
295. ↑ Edward Snowden: Leaks that exposed US spy programme (January 17, 2014).
296. ↑ NSA Prism program taps in to user data of Apple, Google and others. Guardian Media Group (June 7, 2013).
297. ↑ "Google employees revolt, say company should shut down military drone project Template:Webarchive". *Ars Technica*. April 4, 2018.
298. ↑ "Google staff protest company's involvement with Pentagon drones programme Template:Webarchive". *The Independent*. April 4, 2018.
299. ↑ Google Will Not Renew Pentagon Contract That Upset Employees. The New York Times Company (June 1, 2018).
300. ↑ Thousands of Reddit users are trying to delete Google from their lives, but they're finding it impossible because Google is everywhere (March 23, 2019).
301. ↑ Mozilla Developer Claims Google Is Slowing YouTube on Firefox (en).
302. ↑ Cimpanu, Catalin. Former Mozilla exec: Google has sabotaged Firefox for years (en).
303. ↑ Template:Cite news
304. ↑ Template:Cite news
305. ↑ Template:Cite news
306. ↑ Kelion, Leo (June 27, 2017). Google hit with record EU fine over Shopping service. bbc.co.uk.
307. ↑ Google's €2.4bn fine is small change – the EU has bigger plans. newscientist.com.
308. ↑ Google starts appeal against £2bn shopping fine (February 12, 2020).
309. ↑ Antitrust: Commission fines Google €4.34 billion for illegal practices regarding Android mobile devices to strengthen dominance of Google's search engine (July 18, 2018).
310. ↑ Google appeals $5 billion EU fine in Android antitrust case (en) (October 10, 2018).
311. ↑ Template:Cite news
312. ↑ Template:Cite news
313. ↑ Template:Cite news
314. ↑ In re Google Plus Profile Litigation District Court ND of California. Free Law Project (July 22, 2020).
315. ↑ Fox, Chris (January 21, 2019). Google hit with £44m GDPR fine.
316. ↑ Europe hits Google with a third, $1.7 billion antitrust fine.
317. ↑ Reid, David. EU regulators hit Google with $1.7 billion fine for blocking ad rivals.
318. ↑ Tulsi Gabbard sues Google over censorship claims (July 25, 2019).
319. ↑ Template:Cite news
320. ↑ How Are Apple, Amazon, Facebook, Google Monopolies? House Report Counts The Ways
321. ↑ U.S. Accuses Google of Illegally Protecting Monopoly. *The New York Times* (October 20, 2020).

## Further reading

* Template:Cite book
* Vaidhyanathan, Siya. 2011. *The Googlization of Everything: (And Why We Should Worry)*. University of California Press.

## External links

Template:Sisterlinks

* Template:Official website
	+ Corporate homepage
* Google website.
* Template:Cite journal
* Template:Crunchbase
* Template:OpenCorp

Template:Finance links
Template:Google LLC
Template:Alphabet Inc.
Template:Navboxes
Template:Authority control