Alice: Madness Returns

> “The train is coming with its shiny cars. With comfy seats and wheels of stars. So hush my little ones have no fear. The man in the moon is the engineer.”
> —The Dollmaker
>
>

***Alice: Madness Returns*** is a psychological horror action-adventure video game developed by Chinese studio Spicy Horse and released by Electronic Arts for the Microsoft Windows, PlayStation 3 and Xbox 360. It is the sequel to the 2000 video game *American McGee's Alice*. The game was released worldwide beginning in North America on June 14, 2011, followed by Europe on June 16, 2011, and in the United Kingdom on June 17, 2011.

*Alice: Madness Returns follows* Alice Liddell, a girl suffering from trauma caused by the death of her parents. Alice was discharged from a psychiatric clinic and now lives in an orphanage for mentally traumatized orphans under the care of Dr. Angus Bumby. To get rid of the trauma and learn the truth about her past, she once again falls into Wonderland, where a new evil force has corrupted it. As of 2016 players who bought the retail disc version of the games can download a port of the original *American McGee's Alice* for free from PSN and Xbox Live with trophy and achievement support.

## Gameplay

Alice: Madness Returns is played from a third-person perspective. The player controls Alice for the entirety of the game for running, jumping, dodging and attacking.

In combat, Alice gains a small number of weapons that can be utilized in several ways. Her primary weapon is the Vorpal Blade, a decorated kitchen knife. The remainder of her arsenal is somewhat akin to the benign and mundane items that take on a deadly quality in Alice's tainted Wonderland in the first game. The Pepper Grinder becomes a crank operated gatling gun, used to attack at a distance and pepper pig snouts. The Hobby Horse is used as a sledgehammer to inflict heavy damage and break barriers and defenses. The Teapot Cannon fires tea sieves that explode to cause heavy damage and, like the Hobby Horse, break barriers. By collecting teeth that are dropped by foes or found scattered about the levels, the player can upgrade these items to more powerful versions. Two other weapons cannot be upgraded, primarily because they are more defensive than directly offensive: the Umbrella acts as a shield that can be used to deflect and reflect most incoming projectiles; The Clockwork Bomb is a time-delayed/remote-controlled rabbit alarm clock that does a minimal amount of damage to enemies, but its usefulness is better illustrated as a decoy, as well as a weight to keep switches temporarily depressed.

Alice's health is tracked by a number of rose petals. Should Alice's health fall to zero during game play, the player is forced to start at the most recent checkpoint. Falling off platforms into bottomless pits or dangerous liquids do not damage Alice but restart her at a nearby platform. The game also introduces *Hysteria*, which can be used when Alice's health is very low, and it can only be used for a limited amount of time.

While working each level, the player can discover various secrets. A primary mechanic is to use Alice's shrinking potion to reduce in size, allowing her to walk through small spaces like keyholes, but also reveals invisible platforms and surfaces; after returning to normal size, these platforms slowly fade back to invisibility, requiring the player to remember their location. Pig's snouts, which make noise when the player is close, can be struck with the pepper grinder to reveal new paths. Radula rooms provide a short challenge to the player, which on completion grants a jar of paint; obtaining four jars earns the player another rose for Alice's health. Memories can be picked up that provide voiceovers revealing parts of the game's backstory.

Upon completion, the player can start a new game plus, letting them play through the game again but keeping all their weapons and upgrades from the previous attempt. From the menu, the player can also review the memories that they have found within the game.

## Plot

Within events of the prequel, Alice Liddell, believing herself responsible for a fire that consumed her home and her family, escapes into a twisted version of Wonderland. While held at Rutledge Asylum for treatment, Alice was able to conquer her doubts, and eventually was released from the ward. *Alice II* takes place in 1875, a year after Alice's release. Alice, now 19 years old, resides at an orphanage in Victorian London, under the care of Dr. Angus Bumby, a psychiatrist who uses hypnosis to help his child patients forget their memories. Though she believes that she is fine, Alice still suffers from hallucinations of Wonderland.

During an errand, Alice is struck by a hallucination and believes herself to be in Wonderland again. Though initially idyllic, the peaceful land quickly becomes corrupted by the Infernal Train that rampages through it, leaving behind the Ruin, a force that attempts to stop Alice. Alice meets with the Cheshire Cat who affirms that it is some outside force, not Alice, that has caused this corruption, and urges her to seek out former friend and foe to discover the source of the Train. Throughout the rest of the game, Alice briefly returns to reality between episodes occurring within Wonderland. In the real world, Alice learns from the family lawyer that her sister, Elizabeth (nicknamed "Lizzie"), was first to die in the fire, despite being the farthest from its source, and had been locked in her room.

Within the corrupted Wonderland, Alice attempts to learn more from Wonderland's various citizens, including the Mad Hatter, the Mock Turtle, the Walrus and the Carpenter, and the Caterpillar. She is ultimately told that the Queen of Hearts still lives despite her defeat at Alice's hands before, though in diminished capacity. At the Queen's castle, Alice discovers the Queen's true form, which resembles her younger self. The Queen reveals that an entity called the Dollmaker has taken over the Infernal Train and is corrupting Wonderland.

Returning to London, Alice starts to recall her memories of the night of the fire, and realizes that Dr. Bumby was there. He is responsible for the death of her sister and her whole family. She comes to the conclusion that Dr. Bumby is attempting to erase the memories of the fire from her mind and, as he has done with other children, trying to leave her as a "blank toy" to be taken by abusive masters and child molesters for a price. Furious, Alice confronts both Dr. Bumby in the real world at the Moorgate station and Dr. Bumby's Wonderland counterpart, the Dollmaker, in her fantasy on the Infernal Train. Dr. Bumby admits to his crimes, and even attests to setting Alice's home on fire after Lizzie refused his advances, removing any witnesses. He points out that by wiping out her Wonderland, he will make her forget the events of that night, while he will continue as a member of high society. Alice defeats the Dollmaker in Wonderland, giving her the strength in the real world and in her mind to push Dr. Bumby into the path of an oncoming train, killing him. As Alice leaves the station, she finds herself in a hybrid vision of London mixed with Wonderland, Londerland. Alice wanders into the unknown terrain as the Cheshire Cat monologues that Alice has found the truth that was "worth the pain fighting for", and Wonderland, though damaged, is safe for the time being.

## Development

Rumors of a sequel to *Alice* first developed shortly after the original game was released to critical and commercial success, though at that time, the development team behind the original were working on the ultimately-cancelled spin-off, *American McGee's Oz*. As the development of the movie adaptation of *American McGee's Alice* took longer and the original game became more of a cult classic, in 2007 interest at Electronic Arts rose in a remake of the game and work was started on a sequel. However, when the movie adaptation fell through, plans for a sequel were shelved, and remained so for nearly a decade.

At the February 2009 D.I.C.E. Summit, EA announced a sequel, which at the time had the working title *The Return of American McGee's Alice*. Two pieces of concept art accompanied the announcement, along with the information that the original game's writer and executive producer would also return for the sequel. In November of that year, a fan-made trailer (with the title "The Return of Alice") was mistaken by gaming news outlets as an official teaser for the game, in which Alice is in therapy after a relapse nine months following the events of the first game, and appears to hallucinate an image of the Cheshire Cat in place of her doctor.

At EA's Studio Showcase on July 20, 2010, more details about the game were shown, including its current title, *Alice: Madness Returns*. In addition to further pieces of concept art and actual, in-game screenshots, the first official teaser was released. Despite (or perhaps because of) the fan video eight months prior, it also portrays Alice in therapy: after being hypnotized by her doctor in a bizarre office filled with dismembered arms hanging from the ceiling, as she opens her mouth to speak, large amounts of blood and teeth pour out. As the game title appears, a whispering voice is heard saying, "What have you done?"

During the 2010 Tokyo Game Show, new assets, including a second trailer, were released. Alice is seen strolling through a London street, and eventually approaches an area littered with toys and a toy store window, which contains a set depicting the Mad Hatter, the Dormouse and the March Hare taking tea. Suddenly, she sees an image of her deceased parents in the window's reflection, but turns around to find no one there. The window begins to burn and the silhouette of the Queen of Hearts appears before it explodes in flames, and the Queen's tentacles drag Alice into the inferno. Like the previous trailer, it ends with a voice saying "What have you done?"

On February 14, 2011, MSNBC's "In-Game" website unveiled the third teaser trailer as well as a brief interview with American McGee regarding the game. The third teaser depicts Alice wandering around an initially beautiful Wonderland, eventually coming across the Caterpillar, who transforms into a giant, menacing butterfly as the landscape is attacked by fiery phoenixes and turned into a nightmarish world reminiscent of the original game's landscapes. Alice finds herself sitting at a tea party with the Mad Hatter, March Hare and Dormouse. The Hatter sends a robotic teapot to kill Alice, who in turns stabs it to death in the eye with the Vorpal Blade. Then, a voice asks "What have you done?"

A fourth trailer, showing gameplay footage for the first time was released on March 4, 2011. The trailer featured possible gameplay in Victorian London, new costumes and weapons for Alice, the reprised roles of some of the voice cast from the first game, and the appearance of old and new characters including a resurrected Jabberwock and the Dodo; after the trailer the Cheshire Cat says "Now it's time to put your blade to work". The player can also hear Alice's Vorpal Blade being equipped as the title card comes up.

GameSpot released footage of a gameplay demo whilst interviewing an EA executive producer Joel Wade in April. In the video, numerous details about the game were revealed. Wade explained storywise after Alice left Rutledge Asylum, she is an orphan and now lives in an orphanage, and the home's director is helping her. Gameplay showed Alice can unlock and use several weapons, which can be upgraded by collecting teeth throughout the game. Weapons including the Vorpal Blade, the Pepper Grinder which acts as a projectile machine gun-like weapon, the Clockwork Bomb, the club-like Hobby Horse, and the explosive Teapot Cannon. Alice also collects "memories" that are part of her quest to recall forgotten memories from her past. Enemies are described as having "puzzle elements", namely their weak point which the player must figure out to defeat them.

On May 20, 2011, a prequel to *Madness Returns*, titled *Alice: Madness Returns Interactive Story*, was released as an app exclusively for iOS. A port for Android phones has been developed. The app plays as a book that requires you to interact with illustrations and at many times allows you to play mini-games. The story covers the events even before the original game all the way to the events directly before *Alice: Madness Returns*.

On June 3, 2011, a final launch trailer was released. This showed some bosses, Alice fighting enemies, the Cheshire Cat giving Alice hints, and more.

In 2013, American McGee admitted that he wished he had had more time to polish the game by compressing the action, removing a lot of the "filler" content and fixing some of the annoying bugs.

## Sequel

American McGee has stated that he has always envisioned the *Alice* series as a trilogy. In May 2011, McGee reported that a story had already been created for a potential third game, but stressed that it would only be produced if the audience desired it.

In June 2012, McGee reiterated his intention to develop a third game, titled *Alice in Otherland*. McGee revealed that the game would be released episodically, and stated that it "would allow Alice to go into the minds of all these characters she encounters, and it opens up the possibility where you could play as Alice and you can enter into a player's mind, change the landscape, and then basically psychologically adjust the character in doing so. Imagine an MMO where the missions aren't locations, but they're people." However, he said that the game was unlikely to be produced soon due to a lack of interest from Electronic Arts.

On March 14, 2013, McGee posted on his Facebook page that he would have the opportunity to discuss a third *Alice* game with EA during the Game Developers Conference. He did not specify whether or not this would follow the desired plot of *Alice in Otherland*, but claimed that the funding for the project would most possibly be done through Kickstarter. On July 15, 2013, McGee announced that a campaign for the production has begun on Kickstarter to help fund the project, now officially titled *Alice: Otherlands*, a series of animated film shorts. To help promote the campaign, McGee released a video on his personal YouTube and Vimeo accounts, explaining the concept of *Alice: Otherlands* and how the funds will affect the production of the film. The video can also be viewed on its official Kickstarter website.

*Alice: Otherlands* successfully reached its Kickstarter goal on August 4 and is currently in development. On August 21, McGee confirmed that the campaign has achieved its "stretch goal" to secure Susie Brann's (Alice's voice actress) and Roger L. Jackson's (the Cheshire Cat's voice actor) involvement on the project with an extra $50,000. To award the backers who donated to the project, McGee gave special merchandises, such as autographed posters, digital copies of the DVD and art book to those who donated $500 or more. Additionally, all backers had their names added to the credits of the film. Due to legal constraints, DVDs and Blu-rays were available for backers only, while the short films was distributed digitally for the public free through various digital formats, such as a PDF and ISOs. Originally, *Alice: Otherlands* was set to be released in December 2014, but was pushed back. An art book titled *The Art of Alice: Otherlands* is also currently being developed by artist Alex "AlexCee" Crowley, who is also a fan of the series. Originally, *Alice: Otherlands* was set to be released sometime in December 2014, but has been pushed back to sometime in 2015. On October 30, 2015, the digital assets for *Alice: Otherlands* was released on various streaming platforms, such as YouTube and Vimeo, and available for download on the official site.

According to McGee, Alice, now 20 years old, will enter the minds of two famous historical figures, Richard Wagner and Jules Verne, and discover the horrors of the human subconscious. Alice will learn of an "insidious evil lurking in every corner of Victorian London" with the intent of capturing its inhabitants in a nightmarish "prison of the mind". The two film shorts vary in length, have their own unique animation style, and a different soundtrack composed by Chris Vrenna and Walter Sickert and the Army of Broken Toys.

In several interviews, McGee expressed his desire to make *Alice: Otherlands* into a video game as originally planned, but stated that will depend entirely on the overall success of the animated shorts. He also stated that EA have recently started to show more interest in making an *Alice* sequel again, but it all depends on the success of *Alice: Otherlands* and Spicy Horse games.

## References

1. ↑ 1.0 1.1 "Alice Madness Returns Makes a Very Important Date for June".
2. ↑ 2.0 2.1 "Alice: Madness Returns op 16 juni in Europa".
3. ↑ 3.0 3.1 "Our First Official Look at Alice: Madness Returns". Kotaku.com. 2010-07-20. Archived from the original on 23 July 2010. Retrieved 2010-08-10.
4. ↑ "Interview with American". Gamefanmag.com. 2011-06-14. Retrieved 2012-03-29.
5. ↑ 5.0 5.1 5.2 McGee, American. "Alice: Madness Returns Live Event". Electronic Arts. Retrieved July 20, 2012.
6. ↑ Martijn Müller. "Remake American McGee's Alice in de maak" (in Dutch). NG-Gamer. Archived from the original on 2008-02-08. Retrieved 2007-11-01.
7. ↑ Crecente, Brian (2009-02-19). "EA Announces New American McGee's Alice Title". Kotaku.com. Retrieved 2010-08-10.
8. ↑ "The Return of American McGee's Alice Set For PC, Consoles". Kotaku.com. 2009-02-19. Retrieved 2010-08-10.
9. ↑ "American McGee Has a Blank Canvas for Alice Sequel". Kotaku.com. 2009-02-20. Retrieved 2010-08-10.
10. ↑ "American McGee's Blog " Return of Alice (Video Madness)". Americanmcgee.com. Archived from the original on 17 August 2010. Retrieved 2010-08-10.
11. ↑ Plunkett, Luke (2010-09-15). "Yup, Alice Is Definitely Crazy In Alice: Madness Returns". Kotaku.com. Archived from the original on 18 September 2010. Retrieved 2010-09-15.
12. ↑ Todd Kenreck. "Madness through a looking glass - Ingame on msnbc.com". Ingame.msnbc.msn.com. Retrieved 2012-03-29.
13. ↑ "Trailer - Alice: Madness Returns Video - Xbox 360 - IGN". Uk.ign.com. Retrieved 2012-03-29.
14. ↑ "Alice Madness Returns (HD) Gameplay/ Interview". YouTube. 2011-04-09. Retrieved 2012-03-29.
15. ↑ Hollingsworth, Katy. "Exclusive Interview with American McGee and His Alice: Otherlands Project". *GameSkinny*. Retrieved 24 April 2015.
16. ↑ Willoughby, Shane (May 11, 2011). "TGL Interview: American McGee Talks Alice: Madness Returns". TheGamingLiberty.com. Retrieved July 20, 2012.
17. ↑ Gera, Emily (June 5, 2012). "How American McGee left 'Alice' for a world of free-to-play, toy stores and life without EA". TheVerge.com. Retrieved July 20, 2012.
18. ↑ "Timeline Photos". Retrieved 2013-05-23.
19. ↑ Alice: Otherlands - Kickstarter Video on YouTube
20. ↑ Alice: Otherlands (Kickstarter video) on Vimeo
21. ↑ "Wooo! We did it!".
22. ↑ "They're Back...".
23. ↑ "Stretch Goooooal!".
24. ↑ "Arrival of Physical Rewards".
25. ↑ 25.0 25.1 "Quick Update".
26. ↑ "The Art of The Art Book".
27. ↑ "Something Wicked This Way Comes".
28. ↑ "Digital Content Release".
29. ↑ "Latest update on the Alice: Otherlands Kickstarter.". Retrieved 2015-07-04.
30. ↑ "A Night at the Opera".
31. ↑ "Eyeballs, Tentacles, and Monsters".
32. ↑ "Alice: Otherlands".
33. ↑ "Noble Pursuits".
34. ↑ "Interview: American McGee's Alice: Otherlands".
35. ↑ "Exclusive Interview with American McGee and His Alice: Otherlands Project".
36. ↑ "Kana's Korner – Interview with American McGee".
37. ↑ McGee, American. "A note from American McGee regarding Chains of Darkness". *Facebook*. Retrieved 24 April 2015.

*The Hunting of the Snark*
**🐰Universe🎩**
**Characters**
Dormouse
Red King
The Lion and the Unicorn
Jubjub bird
**Locations**
Looking-glass world
**Related**
*Mischmasch*
Works based on *Alice in Wonderland* (Films and television | Disney franchise)
Translations of *Through the Looking-Glass* | Unbirthday
**🐰Media🎩**
**Film**
1988 (Czechoslovak)
1999
**Stage**
*Alice in Wonderland* (opera)
*Peter and Alice* (2013 play)
*Wonder.land* (Albarn musical)
**Television**
*Once Upon a Time in Wonderland*
**Poems**
"Twinkle, Twinkle, Little Bat"
"The Walrus and the Carpenter"
"The Hunting of the Snark"
**Sequels**
*Alice of Wonderland in Paris* (1966)
*Automated Alice* (1996)
*Wonderland Revisited and the Games Alice Played There* (2009)
**Retellings**
*Alice's Adventures in Wonderland retold in words of one syllable* (1905)
*Alice in Verse: The Lost Rhymes of Wonderland* (2010)
**Parodies**
*Lost in Blunderland* (1903)
*Alice in Blunderland: An Iridescent Dream* (1904)
**Imitations**
*A New Wonderland* (1898)
*Alice in Orchestralia* (1925)
**Reimagining**
*Alice or the Last Escapade* (1977)
*Malice in Wonderland* (2009)
*Alice Through the Looking Glass* (2016)
**Literary**
*Miyuki-chan in Wonderland*
**Video games**
*Alice in Wonderland* (2010)
***Alice: Madness Returns*** (2011)