Unnur Sif Magnúsdattir

*This name uses Velkanian naming customs; the last name is a patronymic, not a family name. This person should be properly referred to by the given name* Unnur.

 **Years active** | 2013–present

**Unnur Sif Magnúsdattir** (born 28 April 1991) is a Velkanian television personality and businesswoman. She first came to nationwide recognition after winning *Stóri Bróðir 1* in 2013.

Following her win, Unnur launched her own personal brand *Unnur Sif*, which has gone on to release clothing lines, cosmetics, fragrances, and accessories. She additionally launched a blog of the same name, meant to accompany her personal brand. In 2016, Unnur released her first memoir *Unnur*, which became a best-seller in the Velkanian Isles. Her second memoir *Stóra Systir* was later released in 2018, and also became a best-seller.

## Early life and education

Unnur was born on 28 April 1991 in Narísandur to parents Magnús Vilhjálmarson (born 1955) and Elísabet María Þórvaldardattir (born 1962). Her father works in technology management, while her mother is a lecturer of mathematics at a junior college. Unnur was raised in the Hellikrókur neighborhood of Narísandur. She is the middle of three children and only daughter; her brothers are Bjarki Eyríkur, born  (1989-07-14) 14 July 1989 (age 34), and Jón Henrik, born  (1995-03-09) 9 March 1995 (age 28).

Unnur began her education in 1997, attending a local, public primary school in Narísandur. She graduated from primary school in 2007, and afterwards enrolled in Blönvogur Junior College, studying a social sciences program. She graduated from upper secondary school in 2011, and then enrolled in the Faculty of Humanities at the University of Velkania, studying communications. She dropped out from her degree program in 2013, after finishing four semesters. Unnur returned to school in 2016, later receiving her degree in 2019.

## Career

### *Stóri Bróðir 1*

Unnur began her career in television in 2013, after she was cast in *Stóri Bróðir 1*, the first season of *Stóri Bróðir*, the Velkanian edition of *Big Brother*. Unnur had auditioned for the show with a group of her friends, but was the only one to be cast.

Throughout the season, Unnur became a fan favorite due to her bubbly personality and ability to get along with most of her fellow HouseGuests. She began a relationship with realtor Pétur Rafnsson during their time on the show, which also led to an increase in popularity for both of them. Unnur was voted the winner of the show during the season's finale episode, after having resided in the Stóri Bróðir house for 58 days. As part of her prize package, she received $98,000; she would have received $100,000, but lost $2,000 off of her prize package during a challenge in an earlier week.

### *Unnur Sif* brand

After winning *Stóri Bróðir 1*, Unnur dropped out of her university degree program and signed with a management agency. In November 2013, she launched her personal brand *Unnur Sif* and an accompanying online blog of the same name. She writes about a variety of topics on her blog, including fashion, travel, and advice. Along with the announcement of her brand's launch, Unnur released a collection of sunglasses, which sold out within a day.

Since 2013, Unnur's brand has branched out from acccesorites, and has sold collections of clothing, cosmetics, and fragrances. In May 2017, she launched her first cosmetics line, which became the best-selling cosmetics products of the year in the Velkanian Isles.

In December 2016, she released the memoir *Unnur*, which chronicled her upbringing and life before fame. *Unnur* went on to become a best-seller in the Velkanian Isles. She later released her second memoir *Stóra Systir* ("Big Sister") in October 2018, which chronicled her time on *Stóri Bróðir* and behind-the-scenes details of the show, additionally becoming a best-seller in the Velkanian Isles.

## Personal life

Unnur was in a relationship with *Stóri Bróðir* cast mate Pétur Rafnsson from their time on the show until announcing their breakup in January 2014. She resides in the Álfhöfn neighborhood of Narísandur.