La Deux

## Featured Jingle

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**‎La Deux‎**‎ was a national television channel of ‎‎Belgium‎‎, owned by the French-language public service television organization called ‎‎RTBF‎‎. It was merged with ‎‎Pure FM‎‎ creating ‎‎Tipik‎‎ on September 7, 2020. ‎

## ‎History‎‎

### ‎From RTbis to Télé 2

‎On March 26, 1977, La Deux began broadcasting as ‎**‎RTbis‎**‎, broadcasting only reruns of ‎‎RTBF 1‎‎ programming, and maintaining broadcasts until 1979.‎

‎In 1979, RTbis was replaced by Télé 2, which aired until 1988. ‎

### Télé 21, cambia a RTBF La Deux

‎On 21 March 1988, ‎*‎Télé 2‎*‎ was replaced by ‎**‎Télé 21‎**‎. This channel on Sundays broadcast in simulcast the programming of the main channel, RTBF 1, It also broadcast the 19:30 newsletters of RTBF1 with sign language. Its programming consisted of live events (especially sports) and broadcast of films, music and socio-cultural documentaries. ‎

‎In 1993, ‎*‎Télé 21‎*‎ was divided into two channels, ‎**‎Arte‎‎ 21‎**‎ and ‎**‎Sports 21‎**‎ (which broadcast on the old frequency), both channels broadcast until March 1994 when the contract between RTBF and Arte was suspended. ‎

‎At the end of October 1994, Télé 21 became known simply by 21. ‎

‎On 1 March 1997, RTBF 21 split for the second time, but this time it became known as ‎‎Eurosport‎‎ 21, which broadcast in simulcast with Eurosport much of its daily programming. The rest of the channel's non-sports programming moved to a new channel called RTBF La 2, which remained in broadcast on the same frequency. The programming of the new channel consisted mainly of documentaries, cultural programming and coverage of live events. During the ‎‎1998 FIFA World Cup‎‎, RTBF decided to broadcast all matches on its two main channels, La 1 and La 2. In order to give the general public access to full coverage, the broadcast was subsequently redistributed to the paying operators that transmitted La Une and La Deux on cable and satellite networks throughout the ‎‎French Community of Belgium‎‎ (‎‎Walloon‎‎ ‎‎Region and Brussels-Capital Region‎‎). RTBF Eurosport 21 ceased broadcasting in February 1999, when the contract between RTBF and Eurosport was broken due to the broadcast of open sports content by La 1 and **La 2**. ‎

### The Deux today‎‎

‎On November 1, 2001, ‎‎Carine Bratzlavsky‎‎ was appointed to draft a format change for the channel. Bratzlavsky had been production coordinator of Arte-Belgium, the interface created between the RTBF and the European cultural channel team,‎‎ since 1995. Previously Bratzlavsky was in charge of the second channel of the RTBF, at the time called Télé 21. In December 2001, while working on RTBF news programs for the beginning of January 2002, the date for relaunching the new version of La Deux was advanced to March 21. However, following the resignation of RTBF Director General Christian Druitte, doubts were raised about the timetable and it was considered a delay. ‎

‎In March, the information was confirmed: the new La Deux would be launched in September, and September 2 was finally set as a release date. ‎‎The goal was to break the unmethodical or catchall image of La 2, giving it a strong identity, and making a channel of its own. The channel was retitled ‎*‎La Deux‎*‎ instead of La 2, and adopted a new round logo. The exterior of the ident was completely revised, and plays in the colors to distinguish between the time slots of children (yellow tones), teenagers (greens) and adults (purple tones). All this is accompanied by a sound design and ident produced by Marc Moulin. In addition to maintaining old programs, such as Ici Bla-Bla (for children), many new programs are produced. The show ‎‎G'nôme‎‎, aimed at 9-14 years old, followed by ‎*‎Tu passes quand tu veux‎*‎ (produced by Barbara Louys and hosted by two newcomers: Maureen Louys and David Antoine), whose target audience is teenagers. ‎

‎On January 26, 2004, together with the main channel of the RTBF La Une, La Deux again changed its appearance and logo and reorganized its programming in complementarity with La Une. In December 2005, the channel switched completely to the 16:9 format. ‎

‎In 2007, La Une, La Deux, La Trois and RTBF Sat were the four channels of RTBF. ‎

‎In 2011, the analogue broadcast of La Deux ceased broadcasting in Wallonia. La Une and La Trois stopped broadcasting as well. ‎

‎In 2014, La Une, La Deux, La Trois and ‎‎Arte Belgique‎‎ are the four television channels of the RTBF. ‎

## Programming‎‎

‎La Deux's programming consists of talkshows, local dramas, US and UK dramas, news, sports, movies, current affairs and also youth programmes, complementing RTBF's main channel, ‎‎La Une‎‎. The Deux is also considered equivalent to its Flemish (Dutch-language) counterpart, ‎‎VRT Canvas‎‎, which also follows the same programming structure. ‎

‎Some programs of the French channels‎‎, France 2‎‎ and ‎‎France 3‎‎ are also being broadcast on this channel. ‎

‎After the arrival of Yves Bigot, former director of entertainment of France 2, as director of programming of the RTBF, the programming of the channel has undergone a renewal with the following characteristics: ‎

* ‎Move American cult series from La Une to La Deux.‎
* ‎Broadcast of American soap operas in the afternoon.‎
* ‎Thursday night is the night of humor with the broadcast of French comedy performances.‎
* ‎Tuesday, Wednesday and Friday nights are reserved for bonus films and analyzed by Cathy Immelen, the "Miss Cinema" of the RTBF, after each film.‎
* ‎Mondays and Sundays are reserved for documentaries.‎
* ‎The Bla-Bla youth program evolves with the use of a virtual ensemble.‎

‎The channel that previously lacked identity and variable programming now runs on specific topics: ‎

* ‎Documentaries‎
* ‎Cult series and series‎
* ‎Cinema for cinephiles‎
* ‎Comedy‎
* ‎Culture, music and society‎
* ‎Sport‎

### ‎Informational‎‎

‎Until the launch of ‎‎La Trois‎‎ on 30 November 2007, La Deux simultaneously broadcast the 19:30 newsletters of its main channel, La Une, in sign language. Now, La Deux no longer issues La Une newsletters. ‎

‎From 1994 to 2000, La Deux aired ‎*‎JT Soir‎*‎, alternating with its sister channel, La Une in some days, which La Une also broadcast this edition as a replay, before closing. ‎

‎In 2000, JT Soir began broadcasting daily on RTBF La Deux and has continued to do so today. Since 2006, La Deux has aired ‎*‎Le 12 Minutes‎*‎. Every night, it is hosted by Eric Boever. ‎

‎On March 21, 2011, **as part of the major renewal of the RTBF in its news and new intros**, La Deux later premiered another newsletter for this channel, ‎*‎Le 15 Minutes‎*‎, currently presented by Ophélie Fontana and Jonathan Bradfer, and broadcast at 19:00. ‎

## ‎Visual Identity‎

### Logos

‎Logo of La Deux from January 26, 2004 to December 16, 2011 and since September 2014.‎La Deux logo from December 16, 2011 to September 2014. ‎Logo of La Deux HD since December 16, 2011.
### Slogans‎‎

* ‎Currently : « Deux fois plus de plaisir » (Doubly fun)‎

## Organization

### ‎Leaders‎‎

**‎General Manager :‎**

* Jean-Paul Philippot

**‎Programming Director :‎**

* François Tron

### ‎Capital‎‎

‎The capital of La Deux belongs entirely to the public audiovisual group ‎‎RTBF‎‎. ‎

## Audiences

‎Source: Media Information Centre.‎​

‎With an average audience of 5.9% market share in 2016, La Deux is the third French-speaking Belgian channel with the most viewers, behind ‎‎RTL-TVI‎‎ with 24.1% and ‎‎La Une‎‎ with 13% and ahead of ‎‎AB3‎‎ with 5.3%. ‎

## References

1. ↑ "Page in www.tv-dx.de".‎
2. ↑ Pierre-François Lovens (8 January 2002). "The new 'boss' of Arte-Belgium disturbs". La Libre Belgique. Retrieved 1 August 2014.
3. ↑ Pierre-François Lovens (18 July 2002). "On September 2, La Deux will make the headlines." La Libre Belgique. Retrieved 1 August 2014.
4. ↑ "CIM - Public Results". Media Information Centre. August 7, 2014. Retrieved 8 April 2017.