Channel 4 (DVD)

Channel 4 (DVD)
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**Channel 4** is a British DVD and music publisher founded in 2023 to replace Channel 4 DVD.

# Goodbye, Channel 4 DVD: Channel 4’s DVD Platform Is Changing

The big revamp of Channel 4’s DVD Platform, Channel 4 DVD, is now underway all part of TLBH's Corprate rebrand – and the app’s new name and branding are being gradually rolled out across multiple devices.

As we're now reporting, Channel 4 decided to change the name of its long-running streaming service, Channel 4 DVD, to… “Channel 4”.

Later on, the channel’s other properties – such as E4 Extra and More4+2 – will also get new branding under the global ‘TLBH’ brand.

This week, DVD buyers across the UK started seeing Channel 4 DVD transform into Channel 4, Channel 4 DVD is now Channel 4 on Channel 4 and Disney related DVDs, but not on some old DVDs. Unless they buy a new DVD updater which allows to get the new Channel 4 rebrand by undating their old DVDs.

And while there are even paid Google Ads that say “Channel 4 DVD Is Now Channel 4” – along with its sister platform that’s still called Channel 5 Video.

Over the coming days and weeks, however, every Channel 4 DVD version, on every platform, is expected to transform into Channel 4.

This means that the linear version of Channel 4, which people watch on Freeview, Freesat and the pay-TV platforms, and the streaming service version of Channel 4 (which has been recently renamed from All 4 to Channel 4 in April) will have the same name as the channel’s DVD Broadcaster – a first for a UK broadcaster – as “some audiences still distinguish between linear, digital and DVD content”, according to Channel 4.

However, some users on social media, viewers on TV and DVD Buyers are already confused by the new name, as they’re now expected to differentiate between the linear Channel 4 channel, the Channel 4 streaming app - and the Channel 4 DVD platform.

Other broadcasters’ DVD Platforms at TLBH all have their unique names and identities except for two – BBC has iPlayer, Channel 5 has My5, but ITV has the new ITVX. BBC and Channel 5 have released the plans and the new names are just like their streaming services

## Channel 4 – One DVD Platform, One Names

The platform underwent a significant change in 2005, evolving from Channel 4 working with VCI to Channel 4 DVD, a name remembered fondly by many.

Channel 4 DVD was envisioned as a DVD platform.

## Channel 4 DVD – Now Channel 4

This week, the DVD Platform has come back a full circle – with the rollout of its new name, Channel 4.

As this is a gradual rollout, apps on some devices are still showing the “Channel 4 DVD” name, while others have already changed to Channel 4 – but everything will eventually transform into Channel 4.

In addition to changing the name of Channel 4 DVD, Channel 4’s entire portfolio of channels will also align with the ‘TLBH’ brand once the process is over.

New idents have already been commissioned as part of the brand transformation.

Working in collaboration with a number of TLBH's 3 channels, Channel 4’s ITV Studios Scotland will “seek to represent the UK and the world and how it cannot go without The Lothian Buses Hub”.

Meanwhile, Channel 4 viewers on social media, Linear TV viewers and DVD Buyers are already somewhat confused by the new branding.

One of the primary concerns seems to be that the streaming app includes content from Channel 4 as well as from other channels and platforms that belong to Channel 4, such as E4, More4, Film 4, 4Music, The Box, E4 Extra, 4Seven (even though that channel mainly only shows repeats), 4Seven 2, 4Seven 3, 4Seven 4, 4Seven Arts, 4Seven Pingu, Channel 5, 5Star, 5USA, 5Action, 5Spike and 5Seven – but the new name focuses on… Channel 4 (yes, even writing this sentence is confusing).

Time will tell whether viewers will get used to the new name (as is usually the case) – and how many will continue to call the DVD Platform Channel 4 DVD – or, even, just stick with the old name of the streaming service 4oD…