Sanrio Matsu

Sanrio Matsu (サンリオ松) is a collaboration that features a crossover between Osomatsu-san and Sanrio.

Each of the sextuplets’ corresponding Sanrio character is the following:

* Osomatsu - Hello Kitty (ハローキティ)
* Karamatsu - Tuxedo Sam (タキシードサム)
* Choromatsu - Keroppi (けろけろけろっぴ)
* Ichimatsu - Nya Ni Nyu Ne Nyon (ニャニィニュニェニョン)
* Jyushimatsu - Pompompurin (ポムポムプリン)
* Todomatsu - My Melody (マイメロディ)

Overview
The collaboration was first teased on September 2, 2016, but would not be officially announced until November 25, 2016, with the concept of the sextuplets, trying to graduate from being unpopular with women by aiming to become Sanrio characters. Three designs were revealed: one featuring the sextuplets dressed as their characters, another of the sextuplets together with their characters, and a patterned design used specifically for merchandise. Various goods, including apparel and stationary were announced to be made; which would release starting from January 2017. To commemorate the collaboration, pictures of Jyushimatsu and Todomatsu were posted on Pompompurin and My Melody’s official Twitter accounts on December 6, 2016.

Announced in November of 2016 at Animate Fair, the first set of merchandise with the Sanrio Matsu designs would be released in three volumes. The merchandise included the following: badges and clear files in January 31, 2017, followed by keychains, rubber straps, charms, pouches, tote bags, cushions, and pass cases by Twincre in February 17, 2017. Finally, plushies, mini figurines, and light-up keychains were released in March 2017.

The first set of LINE stickers featuring these designs were released on January 4, 2017 for a limited time until June of that year. A second set of LINE stickers that was animated was later released on February 15, 2017, and a third on April 26, 2017. A LINE theme was also made available from February 27 to June 30, 2017. Later on merchandise such as badges, rubber straps, and stickers would also be released.

A stamp rally between various anime/game merchandise and Sanrio stores was also held, where postcards and badges were eligible for anyone who participated. It was held from January 7, 2017 to January 31, 2017.

The first collaboration café was held in restaurant Dining Park located on the eighth floor of department store SEIBU Ikebukuro. It featured various foods themed after the Sanrio Matsus, along with various merchandise available for purchase that portrayed the sextuplets eating their themed food items with their respective Sanrio characters. It was held from January 20, 2017 to February 28, 2017.

On January 31 2017, it was announced that even more collaboration cafés with the Sanrio Matsus would be held in Harajuku and Osaka. This time, a new menu was featured along with a large variety of merchandise available for purchase featuring new pastel and sleek black outlined designs, depending on the location. The cafe in Harajuku ran from February 21 to March 26, 2017; and the café in Osaka ran from February 23, 2017 to March 20, 2017. Later, these cafes were also announced to be held in Nagoya on March 1 to March 28, 2017 and Fukuoka on March 9 to April 1, 2017.

A limited-time pop-up store in anime merchandise shopping center Tokyo Character Street located in Tokyo Station was held from February 3 to February 15, 2017, sold merchandise that featured alternate designs of the sextuplets riding trains with their respective Sanrio characters. Among the sold merchandise there, the most notable are the collectable stackable plushies and plushies of the Sanrio characters in their respective sextuplets’ hoodies.

Starting February 15, 2017, a campaign with Lawson was held that allowed fans to purchase Sanrio Matsu merchandise from both the Sanrio Kuji (lottery) and limited time products, such as Sanrio Matsu Valentine’s chocolate.

Another pop-up store was held; this time in department store SEIBU Ikebukuro, which ran from February 17, 2017 to February 28, 2017. The merchandise sold there included: badges featuring the LINE Stickers designs, charms, and notebooks. For every 100 yen spent on Osomatsu-san merchandise, a free postcard was included.

From February 17, 2017, badges released by Banpresto were available in crane machines across Japan. Later that month, a variety of other sets of merchandise were released, which included: key covers, more acrylic keychains, 300-piece puzzles, stickers, socks, plastic cups, card holders, and ball-chain versions of the previously released plushies that were both full-body and featured heads only. Mini towels, zip-up pouches with both patterned designs and the designs featuring both the sextuplets and their characters, draw-string bags, hoodies, T-shirts and even coin pouches were released as well. Sleeping versions of the stackable plushies were also announced, and set to release in May 2017.

Starting March 1, 2017, a lottery campaign was held to commemorate the start of the collaboration cafes titled “A Spring Home: Cafe Campaign” (春のウチ・カフェキャンペーン) that gave 120 lucky participants a chance to win a printed apron and two bowls with the Sanrio Matsus on them.

Nintendo 3DS themes featuring the Sanrio Matsus were released in March 2017 by Furyu, with each theme costing 200 yen. The three eldest brothers' themes released on March 8, 2017 and the three youngest brothers' themes released a week later on March 15, 2017.

A free-entry event was held in the building Abeno Harukas in Osaka that had a variety of new merchandise for sale which included: clear files, badges, clear files and postcards. Depending on the day, different postcards were also available as bonuses for those who spent over 2160 yen. The event also featured various photo spots, including caps that could be used as props. The event ran from March 13 to March 28, 2017.

In March 25, 2017, another version of plushies was released, this time with the sextuplets with their Sanrio Matsu designs doing the classic “Sheeh" pose. Other plushies, including flat Nesoberi plushies, and bigger varieties of previously released plushies were also for sale.

Another collaboration café was held, but this time with the Pompompurin Café in Yokohama titled "Jyushimatsu Festival Café" (十四松まつりカフェ). Along with providing the same menu items found in the Ikebukuro café, and merchandise for sale found in the other Sanrio Matsu collaboration cafes, exclusive Pompompurin themed dishes and plushies featuring the Sanrio Matsus in aprons were also included. The café itself also had panels on the front doors that read “I’m visiting!!! - Matsuno Jyushimatsu” and the interior was decorated with similar Sanrio Matsu themed memorabilia, including framed pictures on the wall, life-size cutouts, and even plushies placed alongside Pompompurin’s display. The collaboration cafe ran from April 1 to May 7, 2017.

In April 2017, merchandise featuring new simple designs of the Sanrio Matsus sitting together reminiscent of Sanrio merchandise from the 1980s was released that included: pen cases, mini towels, and pouches. A new set of socks would also be released that included alternate designs from the previous set.

Starting on April 28, 2017, a collaboration campaign titled “Get Your Long-Awaited Girlfriend, zansu!!” (憧れの彼女をGETするザンス！！) with merchandise stores from five cities across Japan (Ikebukuro, Fukuoka, Osaka, Sendai, Nagoya) was held that featured merchandise with new designs of the Sanrio Matsus packed and ready for a trip . Another collaboration café at Marui titled “Food Truck Agency” (♪キッチンカー出張所♪) would also held at the same time, where merchandise with these designs were sold along with various themed drinks. It ran from May 9 to May 23, 2017. The campaign itself lasted from April 28 to June 25, 2017.

There was also a collaboration with theme park Sanrio Puroland, where a variety of events was held, including handshake events with the mascots, guest appearances from AOP, and provided exclusive merchandise and food available to purchase. The Puroland collaboration ran from April 29, 2017 to May 7, 2017.

On May 25, 2017, it was announced that the Sanrio Matsus would be collaborating with character cake company Priroll to make themed cakes, as well as selling various exclusive badges and stickers. Roll cakes, mini cakes, macarons, and even cupcakes with various Sanrio Matsu designs were available to order.

Modeled after the previously released Ichimatsu with ESP Nyanko memo stand, a Sanrio Matsu version was also made and released in May 2017 for 3500 yen. Instead of ESP Nyanko however, Ichimatsu is featured with one of the Nya Ni Nyu Ne Nyon kittens and a matching bow on his head. In the same month various merchandise were released to be made available as crane machine prizes across Japan, which included: tote bags, big plushies, more ball-chain plushies, pass cases, cushions, and pouches.

On June 28, 2017, it was announced that even more Sanrio Matsu apparel would be sold at clothing retailer Jeans Mate. The merchandise sold included T-shirts, pouches, and even ribbons. The next day, more notebooks were released, but this time with an individual Special Book that introduces all the illustrations used in the collaboration. In July 17 2017, electronic goods such as phone cases, phone rings, and portable batteries were sold as well. Umbrellas were also made available for sale around the same time.

On December 1, 2017, the Sanrio Matsu designs were also featured in Pazzmatsu, included with Hello Kitty Robot Osomatsu, who was also available as a reward for those who participated in the new Score Challenge event. Though it did not use the Sanrio Matsu designs, a collaboration with Cinnamoroll was also featured in Shimamatsu on March 12, 2018.

The Sanrio Matsu designs would make a return nearly three years later, when they were announced to be revived for the Dog Matsu collab on February 19, 2021 for the Dog Matsu Store event held by THE Chara. The event ran from March 20, 2021 to April 5, 2021.

Trivia
* The captions of the tweets with Jyushimatsu and Pompompurin, and Todomatsu with My Melody, says the following:
	+ Pompompurin: "*Jyushimatsu and I’s plan to become handsome~♪ Jyushimatsu wants to be me, apparently! I’m flattered~♡* "
	+ My Melody: "*Todomatsu-kun, with this you’ll get popular ♡* "

GallerySanrio Matsu Design 1Sanrio Matsu Design 2Sanrio Matsu Design 3Jyushimatsu with PompompurinTodomatsu with My MelodySanrio Matsu Badges + Clear Files (Jan. 2017)Sanrio Matsu Badges - PhotoSanrio Matsu Pouches (Feb. 2017)Sanrio Matsu Totes (Feb. 2017)Sanrio Matsu Keychains (Feb. 2017)Sanrio Matsu Pass Cases (Feb. 2017)Sanrio Matsu Pouches + Rubber Straps - Twincre Manufacturer Birthday PhotoSanrio Matsu Light-Up KeychainsSanrio Matsu Mini FigurinesSanrio Matsu Plushies (March. 2017)Sanrio Matsu Plushies (All Sizes) - PhotoSanrio Matsu Cushions (March 2017)Sanrio Matsu Pins (March 2017)Sanrio Matsu Stamp Rally FlyerSanrio Matsu Stamp Rally Stamp BadgesSanrio Matsu Ikebukuro Collab Cafe VisualSanrio Matsu Harajuku/Nagoya Collab Cafe Main VisualSanrio Matsu Osaka/Fukuoka Collab Cafe Main VisualSanrio Matsu Tokyo Character Street Main VisualSanrio Matsu Stackable PlushiesSanrio Matsu Sanrio Character Hoodie PlushiesSanrio Matsu Seibu Pop Up Shop Visual + MerchSanrio Matsu Badges and Tote BagSanrio Matsu PuzzleSanrio Matsu Socks (Feb. 2017)Sanrio Matsu Key Covers (Feb. 2017)Sanrio Matsu Keychains (Feb. 2017)Sanrio Matsu CupsSanrio Matsu Coin PouchesSanrio Matsu HoodiesSanrio Matsu Sleeping PlushSanrio Matsu Sleeping Plush - PhotoSanrio Matsu Apron + Bowl SetSanrio Matsu Nintendo 3DS ThemesSanrio Matsu Abenos Haruka Event VisualSanrio Matsu Abenos Haruka Event MerchSanrio Matsu Abenos Haruka Event Photo Spot PhotoSanrio Matsu Soft Ball PlushiesSanrio Matsu Flat Nesoberi PlushiesSanrio Matsu Sheh PlushiesPompompurin Cafe VisualSanrio Matsu Pouch (April 2017)Sanrio Matsu Mini Towel (April 2017)Sanrio Matsu Socks (April 2017)Sanrio Matsu Travel Campaign VisualSanrio Matsu Puroland Collab VisualSanrio Matsu Priroll CakesSanrio Matsu Bento BoxesSanrio Matsu Bento Boxes - PhotoSanrio Matsu ChopsticksSanrio Matsu Ichimatsu Memo PadSanrio Matsu Crane PlushSanrio Matsu Large Pouches (June 2017)Sanrio Matsu Prize Cushions 1Sanrio Matsu Prize Cushions 2Sanrio Matsu Striped ShirtsSanrio Matsu Jeans Mate T-ShirtsSanrio Matsu Jeans Mate RibbonsSanrio Matsu Jeans Mate PouchesSanrio Matsu Jeans Mate Round PouchesSanrio Matsu Special Book Cover + NotebooksSanrio Matsu Badges (July 2017)Sanrio Matsu Phone CasesSanrio Matsu Clear Phone CasesSanrio Matsu UmbrellaSanrio Matsu Umbrella 2

General References:

1. ↑ https://www.oricon.co.jp/news/2077824/full/
2. ↑ https://twitter.com/osomatsu\_PR/status/802074701862342656
3. ↑ https://www.sanrio.co.jp/wp-content/uploads/2015/05/20161125-02.pdf
4. ↑ https://www.animate.co.jp/blog/76613/
5. ↑ https://twitter.com/sanrio\_news/status/857459311848546304
6. ↑ https://twitter.com/sanrio\_news/status/832092160035938305
7. ↑ https://twitter.com/sanrio\_news/status/816886979488989184
8. ↑ https://twitter.com/osomatsu\_PR/status/836416394161864705
9. ↑ 9.0 9.1 https://shuushuugirl.com/articles/xqsyD
10. ↑ https://shuushuugirl.com/articles/5jo5w#item10222
11. ↑ https://shuushuugirl.com/articles/NO2a8
12. ↑ https://www.hmv.co.jp/en/news/article/1702061029/
13. ↑ https://twitter.com/sanrio\_news/status/832107259060555776
14. ↑ https://bpnavi.jp/s/toru/pc/prizes/37275
15. ↑ https://www.animatetimes.com/news/details.php?id=1481012768
16. ↑ https://twitter.com/maxlimitedinc/status/819125198200848386
17. ↑ https://twitter.com/osomatsu\_PR/status/837178289705771010?s=20
18. ↑ https://dtimes.jp/furyu-nintendo-2017-03/
19. ↑ https://prtimes.jp/main/html/rd/p/000000880.000005167.html
20. ↑ https://twitter.com/sanrio\_news/status/840155289147985920
21. ↑ https://twitter.com/animateinfo/status/830235041754120193
22. ↑ https://twitter.com/osomatsu\_PR/status/864329276841000960
23. ↑ https://www.google.com/url?q=http://osomatsu-info.blog.jp/archives/18915604.html&sa=D&source=editors&ust=1614726440791000&usg=AOvVaw1sZ1Njwn2zI8e6Amemryo8
24. ↑ https://twitter.com/sanrio\_news/status/850256851585323009
25. ↑ http://osomatsu-info.blog.jp/archives/20177683.html
26. ↑ https://www.bs-log.com/20170420\_1026476/
27. ↑ https://www.puroland.jp/osomatsusan\_spl/
28. ↑ https://twitter.com/sanrio\_news/status/870157990447403008
29. ↑ https://twitter.com/Exrare\_Promo/status/819352232361500672
30. ↑ http://osomatsu-info.blog.jp/tag/%E3%82%B5%E3%83%B3%E3%83%AA%E3%82%AA
31. ↑ https://twitter.com/osomatsu\_PR/status/880289029702299648?s=20
32. ↑ http://osomatsu-info.blog.jp/archives/22908532.html
Gallery Image Sources:

1. https://twitter.com/maxlimitedinc/status/803071737730453505?s=20
2. https://twitter.com/maxlimitedinc/status/803071525322563585?s=20
3. http://twincre.com/product/%E3%81%8A%E3%81%9D%E6%9D%BE%E3%81%95%E3%82%93xsanrio-characters%E3%82%AF%E3%83%AA%E3%82%A2%E3%83%95%E3%83%A9%E3%83%83%E3%83%88%E3%83%9D%E3%83%BC%E3%83%81/
4. https://twitter.com/sanrio\_news/status/832107259060555776
5. https://twitter.com/bn\_oso\_sanrio
6. https://twitter.com/sanrio\_news/status/870157990447403008
7. https://twitter.com/thechara\_2014/status/857755947707518976
8. https://twitter.com/Exrare\_Promo/status/819352232361500672?s=20
9. https://www.pashplus.jp/goods/50532/
10. https://twitter.com/FURYU\_prize/status/857525016434429952?s=20
11. http://osomatsu-info.blog.jp/archives/16425142.html
12. https://twitter.com/sanrio\_news/status/850256851585323009
13. https://twitter.com/sanrio\_news/status/880667234946961408
14. https://twitter.com/twincre/status/867258293693042688