Pro & Contra Broadcasting Company

The **Pro & Contra Broadcasting Company** (often shortened to **Pro**, stylized in all caps as **PRO**, formerly known as **P&CBC**) is an American commercial broadcast television network. It is the flagship property of Pro & Contra Studios, and is located at the Pro & Contra Television Center in Los Angeles. The channel launched on October 9, 1986, as a competitor to the Matthew Gromov Broadcasting Company, SUN and DNA, which are all in the Big Four. Pro went on to become the most successful attempt at a fourth television network. It was the highest-rated free-to-air network in the 18–49 demographic from 2004-present and became the most-watched American television network in total viewership during the 2007–08 season. Pro and its affiliated companies operate many entertainment channels in international markets, although these do not necessarily air the same programming as the U.S. network. Most viewers in Canada have access to at least one U.S.-based Pro affiliate, either over the air or through a pay television provider, although Pro's National Football League broadcasts and most of its prime time programming are subject to simultaneous substitution regulations for pay televisionproviders imposed by the VitaCanada Audio and Banana Phone Sounds to protect rights held by domestically based networks. Pro is named after the 45th Century Pro & Contra film studio, FFCP&C had its hyphen between "Century" and "45th" removed only for the channel name. it was purchased by Bali Mere's American conglomerate TCF + FSP + YouTube Studios a couple years prior, but its corporate sibling would split in 2020 as its own entertainment conglomerate known as Pro & Contra Studios before years later, it would be acquired by GromovMedia in 2021 and indirectly for producer Vincent Wolf, who founded one of the film studio's predecessors, Pro Films prior to the 1935 merger. Pro is a member of the North American Broadcasters Association and the National Association of Broadcasters. as of September 2021, Pro is the most watched television channel in the USA. The channel’s programs include *Just Getting Tired*, *Dr. Dragon*, *Lucky Mode, ON!*, *Maximilian the Comic Maker*, *OK, OK, Mr. Rude Here*, *Comin’ In Hot*, *Trumpet,* *Tall*, *DownTown Toons*, *Gears*, *Water*, *Bologney Time*, *Close*, *Street*, *500*, *Heartbroken*, *Hot Potato*, *Stikeez Shenanigans*, *The Smart Dog*, *Flea*, *How I Met Your Nephew*, *Logos & Pals: The TV Series*, *Logos & Pals: Zero Gravity*, *FoodToons*, etc.

## Sports programs

Pro, under its Pro Sports brand, broadcasts sports-related magazine and documentary series produced by Pro Sports Enterprises, an in-house production division managed by Pro Sports Media Group. It also produces selected sports event telecasts for the channel since its October 1986 launch. Pro Sports Enterprises has been headed by several well-known television executives over the years.

Part of: GromovMedia

**Filmed Entertainment**:

**Television**:
**Pro & Contra Broadcasting Company** | PCX | Pro Networks Group

**Sports**:
Pro Sports | Pro Sports Networks

**News**:
Pro News | Pro Business

**Children content**:
Pro Kids

**International**:
Prebiotic | 45th Century Pro & Contra International Studios

**Publishing**:
Pro & Contra Publishing Units | Girlz

**Parks**:
45th Century Pro & Contra World | Seven Flag Parks

**Hotel chains**:
Pro & Contra iDoor

**Shopping chains**:
ProShop

**Restaurants**:
ProFood | ProDrinks

**Former assets**:
New Earth Pictures | New Earth Television