TVA

**TVA** is a Canadian French-language terrestrial television network, owned by Groupe TVA, a publicly traded subsidiary of Quebecor Media. The Current logo, since November 11, 2020.

Headquartered in *Montreal*, the network only has terrestrial stations in Quebec. However, parts of New Brunswick and Ontario are within the broadcast ranges of TVA stations, and two TVA stations operate rebroadcasters in New Brunswick. Since becoming a national network in 1998, it has been available on cable television across Canada. TVA is short for **Téléviseurs associés** (roughly translated to "Associated Telecasters"). This reflects the network's roots as a cooperative.

## Overview

TVA traces its roots to 1963, when CJPM-TV in Chicoutimi, a station only a few months old and in need of revenue, began sharing programs with the biggest privately owned francophone station in Canada, CFTM-TV in Montreal. They were joined by CFCM-TV in Quebec City in 1964 after CFCM lost its **Radio-Canada** affiliation to newly-launched CBVT. While the three stations shared programs for many years, it was not until September 12, 1971, that the informal link became a proper network, TVA, with CFTM as the flagship station. The network began the first private French-language network news service in Canada in 1972. Between 1973 and 1983, seven more stations joined the network.

When the network was formally organized in 1971, its affiliates ran it as a cooperative, much like CTV operated for many years. In 1982, the cooperative became a corporation with the station owners as shareholders.

For many years, TVA's schedule was very similar to that of what CTV offered before Baton Broadcasting took over the network in that it did not have what could be called a main schedule aside from news. *For instance, Pathonic Communications, which owned the TVA affiliates in Quebec City, Sherbrooke, Trois-Rivières and Rimouski and provided programming to the affiliates in Rivière-du-Loup and Carleton, offered programming that was different from that offered on CFTM*. The differences were enough that Sherbrooke's CHLT-TV, whose over-the-air signal reached Montreal, was carried on Montreal cable systems well into the 1990s. However, CFTM dominated the network to an even greater extent that Toronto's CFTO-TV dominated CTV, contributing as much of 90% of the network's programming.

In 1989, Télé-Metropole, which owned CFTM and CJPM, bought out Pathonic. The other station owners sold the outstanding shares of the network in 1992. Nine years later, Quebecor became owner of TVA.

TVA also owns Le Canal Nouvelles (LCN), Canada's only private French-language headline-news channel. When TVA completes its broadcast day, the TVA stations simulcast LCN until TVA's next broadcast day begins. As well, the company owns a magazine publishing division unit, a film production and distribution house, and a number of other Internet and cable properties, many of which are often used to cross-promote TVA series and events.

For most of the last 30 years, TVA has been more popular than Ici Radio-Canada Télé, the French-language counterpart of CBC Television. All but 10 of the 50 most popular television shows in Quebec come from TVA. For many years, TVA's reach outside Quebec was only a fraction of that of Radio-Canada, despite its popularity. The only stations with significant viewership outside Quebec were CHOT-TV of Hull (now part of Gatineau), CIMT-TV of Rivière-du-Loup and CHAU-TV of Carleton-sur-Mer. CHOT also serves Ottawa and has been available on most cable systems in Northeastern Ontario since the early 1980s, owing to that region's large Franco-Ontarian population. CIMT and CHAU both operate rebroadcasters in New Brunswick, and between them provide nearly the entire province with TVA service. However, TVA did provide a cable feed known as **TCTV** starting in 1981, consisting of most of CFTM's programming and local news from other TVA stations.

In 1998, the Canadian Radio-television and Telecommunications Commission made it compulsory for all cable systems in Canada to carry a TVA station, in order to give Canada's francophone minority communities a second French-language programming choice. The station offered is usually the network's flagship, CFTM. However, some cable companies in Eastern and Northern Ontario continue to offer Gatineau's CHOT, while most New Brunswick cable companies still carry CIMT or CHAU.

TVA also provides a time-shifted feed for cable companies in Western Canada. However, this feed is just an electronic delay of CFTM's programming, rebroadcast three hours later in Pacific Time to viewers in Western Canada through a separate feed.

Although TVA is a full-fledged network, its network feed is basically a retransmission of CFTM, with opt-outs by local affiliates for local news, commercials and locally produced programming. While this allows TVA to air more network programming than any other Canadian network, it also means that CFTM usually can't interrupt its programming for news or weather bulletins in Montreal without interrupting the entire network.

## Other services

In 2004, TVA's parent Groupe TVA and fellow Quebecor subsidiary Sun Media jointly acquired CKXT-TV in Toronto, an independent station once known as Toronto One under its previous owner, Craig Media, in 2004. The company's first English-language television station, it continued to be run as an independent station, not as a TVA affiliate. It was rebranded "Sun TV", after Sun Media's local newspaper, the *Toronto Sun*. In early 2005, TVA confirmed to *The Globe and Mail* that it would continue to look for other expansion opportunities in English Canada, but no further purchase announcements have been made by the company. On April 18, 2011, CKXT-TV began to simulcast the programming of a new news channel, Sun News Network, considered to be an English version of LCN. CKXT ceased operations on November 1, 2011, and the Sun News Network continued only on cable and satellite television providers until being discontinued in 2015.

Groupe TVA also operates a number of specialty channels, including addikTV (formerly *Mystère*), ARGENT, Casa (formerly *Les idées de ma maison télé*), LCN, MOI ET CIE (formerly *Mlle*), Prise 2, Télé Achats and Yoopa. Groupe TVA is also a minority owner of Évasion, with Serdy Direct as majority owner. Groupe TVA was also a majority owner of The Cave (now History2), which it co-owned with Shaw Media; it also equally owned Mystery TV (now Crime & Investigation) with Shaw Media, with Shaw Media being managing partner. TVA sold its share in both channels to Shaw in November 2011.

## **High-definition** feed

On February 1, 2007, TVA launched an HD simulcast of its Montreal station CFTM-DT. TVA HD is available via satellite, digital cable or DTT. A simulcast of Quebec station CFCM-DT was launched in 2009, and a simulcast of Sherbrooke station CHLT-DT was launched July 19, 2010, initially available only on Vidéotron cable in their respective areas.

## Previous visual identities

TVA logo, 1971–1974.TVA logo, 1974–1984.

TVA logo, 1984–September 1990.

TVA shapes logo, September 1990–November 29, 2012.TVA logo, November 29, 2012–November 11, 2020.
## TVA stations

*Notes:*

1) *Italicized channel numbers indicate a digital channel allocated for future use by the Canadian Radio-television and Telecommunications Commission;*
2) *TVA's parent, Quebecor Media, owns a 45% stake of Télé Inter-Rives.*

### Former Affiliates

* CFVO-TV (September 1, 1974 - March 30, 1977) Owner: Coopérative de Télévision de l'Outaouais (Frequency now used by Télé-Québec)

## References

1. ↑ Therrien, Richard (2020-11-11). *"TVA adopte une nouvelle identité visuelle"* (in French). Le Soleil. Retrieved 2020-11-11.
2. ↑ 2.0 2.1 "Un grand pas dans le service de l'information". *Photo Journal*. Montreal. 5 September 1971. p. 33.
3. ↑ "$11 millions pour le complexe: Télé Métropole". *La Presse*. Montreal. 6 April 1975. p. F2.
4. ↑ Gouvernement du Canada, Conseil de la radiodiffusion et des télécommunications canadiennes (CRTC) (July 26, 1989). "ARCHIVÉ - Transfert de contrôle - Réseau Pathonic Inc". *crtc.gc.ca*.
5. ↑ "Le CRTC donne le feu vert à l'achat de TVA par Quebecor". *TVA Nouvelles*.
6. ↑ "French television station breaks Quebec's borders". *Saskatoon Star-Phoenix*, October 30, 1998.
7. ↑ KRASHINSKY, SUSAN (August 18, 2011). "Sun News gives up over-the-air licence". *The Globe and Mail*. Retrieved August 18, 2011.
8. ↑ "Quebecor sells English cable channels". *National Post*, December 23, 2011.
9. ↑ "Un nouveau symbole pour TVA". La Presse. Montreal. 6 September 1990. p. A7.