Love, Lust, Faith and Dreams

Studio Album

***Love, Lust, Faith and Dreams*** (stylized as ***LOVE LUST FAITH + DREAMS***) is the fourth studio album by Thirty Seconds to Mars, released through Virgin Records in the Netherlands on May 17, 2013, in the UK on May 20 and in the US on May 21. It is their first album in four years, following *This Is War* (2009), as well as their last album released through Virgin.

The record carries the concept album format of *This Is War* and expands the spectrum to revolve around the themes after which it is named. Its sound follows the experimental direction found on some of the band's previous work, incorporating elements of art rock and electronic music. The album was promoted with three singles, "Up in the Air", "Do or Die", and "City of Angels", two of which managed to chart within the top ten on the US Alternative Songs chart.

Upon release, the album was well received by critics, who called it a return to form for the band. It was the group's second consecutive nomination for the Echo Music Prize. The album debuted at number 6 on the *Billboard* 200, becoming the band's first top ten album on the chart, and reached the top ten in more than fifteen countries, including the United Kingdom, Canada, Australia, and Germany.

## Background

In 2009, Thirty Seconds to Mars released their third studio album *This Is War*. The album saw a new direction taken by the band, employing darker lyrical themes, a louder sound and "much more electronic and experimental, with lots of vintage synths." *This Is War* has since sold over four million albums and one million singles solicited from the album worldwide, making the album the band's most commercially successful so far. The tour that followed, the Into the Wild Tour, Hurricane Tour and Closer to the Edge Tour, spanned two years and broke the Guinness World Record for the "Longest Concert Tour by a Rock Band", playing a total of 309 shows.

To follow up *This Is War*, the band began to work on their fourth studio album immediately after the conclusion of the Closer to the Edge Tour. Frontman Jared Leto wanted "an album that has ebb and flow and content and structure.", a sharp contrast to the band's previous work. Leto began writing for the album in December 2011, and by the time the band started the recording sessions for *Love, Lust, Faith and Dreams* in April 2012, he had amassed a total of 50 songs.

On April 23, 2012, *Rolling Stone* released an article revealing that Thirty Seconds to Mars was currently in the studio recording a fourth LP. According to the article, the band previewed some of the new material in their April 27 VyRT stream, including a song called "Witness". It also stated that they were interested in working with other artists for the album. The band's official Twitter account confirmed this news. On April 25, 2012 MTV Buzzworthy confirmed that they are working with famed record producer Steve Lillywhite, who had previously worked with U2, Peter Gabriel, and The Killers, among others.

The recording sessions for *Love, Lust, Faith + Dreams* took place from April to December 2012, at the Laboratory in Los Angeles, U.S.A. In September 2012, "The Summit", an event where fans are invited to contribute chorus vocals to tracks on the album and previously held to record choral vocals for *This Is War* in 2009, was held. Unlike *This Is War*, where an entire audience-sized crowd took part in the recording, the summit that took place for the recording of *Love, Lust Faith and Dreams* was more stripped-down and organic, with only 20 to 25 people contributing vocals to the record.

## Concept

*Love, Lust, Faith and Dreams* is a concept album revolving around the themes after which the album is named. The album is divided into four segments, each named *Love*, *Lust*, *Faith* and *Dreams*, respectively, with the beginning of each segment declared by a female voice proclaiming the name of the segment before the beginning of a song or at the end of an interlude which introduces the next segment of the album.

A more specific album concept can be seen inside the CD. It is recognized by four colors, with the color red standing for *Love*, yellow for *Lust*, green for *Faith*, and blue for *Dreams*. *LOVE* contains "Birth" and "Conquistador". *LUST* contains "Up in the Air", "City of Angels", "The Race", "End of All Days" and "Pyres of Varanasi". *FAITH* contains "Bright Lights", "Do or Die" and "Convergence". *DREAMS* contains "Northern Lights", and "Depuis Le Début".

Stylistically, *Love, Lust, Faith and Dreams* has been described as experimental rock, electronic rock, and art rock.

## Promotion

Early promotion for the album during its latter recording stages were two programs on the online premium Streaming media website VyRT, a service which was founded by the band themselves in the latter stages of the *This Is War* album cycle. The two programs, *The Mars Laboratory* and *The Mars Laboratory II* showed members of VyRT an insight into the band's activity during the recording of the album and also debuted acoustic versions of brand new songs from *Love, Lust, Faith and Dreams*. *The Mars Laboratory* aired on April 27, 2012 while *The Mars Laboratory II* aired during post-production of the album on December 1, 2012.

On May 2, 2013, the band's Twitter hashtag, "#MARSmay21st", successfully reached the worldwide trending hashtags on the social platform. As a way of saying thanks to their fans, the band released the lyric video for "Conquistador" on Vevo the same day, two weeks before the album's release.

### **Singles**

"Up in the Air" was released as the lead single from *Love, Lust, Faith and Dreams* on March 19, 2013. It was announced it would be the first single from the new album on February 28 via Twitter. A CD copy of the single was sent to NASA and SpaceX for launch aboard the Dragon spacecraft on SpaceX CRS-2. The mission was launched atop a Falcon 9 rocket on March 1, 2013, sending the first ever commercial copy of music into space. The spacecraft berthed and docked with the International Space Station on March 3, 2013, making the single available to play by the Expedition 35 crew aboard the station. The song made its worldwide debut aboard the station on March 18, 2013 and was released as a Digital download single on iTunes the next day. The music video was released on April 19, 2013 worldwide on Vevo.

"City of Angels" was sent to US Modern rock radio as a promotional single from *Love, Lust, Faith and Dreams* on July 23, 2013. A music video for "City of Angels", featuring Bartholomew Cubbins as director, was released onto YouTube on October 29, 2013. It was shot over two days on August 18 and 19, 2013, in Los Angeles, California.

Despite not being released as an official single, "Conquistador" was used in a trailer promoting the upcoming video game *WWE 2K14.*

"Do or Die" was released as a promotional single from *Love, Lust, Faith and Dreams* on September 9, 2013 in Europe. During the Summer European Tour, Jared confirmed the band was recording footage for a live video for the song. The music video was released on August 5, 2013 worldwide on Vevo.

## Critical reception

*Love, Lust, Faith and Dreams* received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 62, based on 11 reviews. Emily Zemler from *Billboard* praised the stylistic variety and experimentation, writing that the album "invests itself fully and artfully in its own vision" infused with "an even fuller sense of grandeur than heard on past releases", and "offers an opportunity to explore the boundaries of rock". AllMusic senior editor Stephen Thomas Erlewine acknowledged the band's musical adventurousness, describing the record as "galvanized for the present, pushing its thick processed guitars, chanted choruses, and clanging keyboards to the forefront, flirting with taboos underneath its shining surface". He felt that the group's "loosening of their stylistic confines" results in their "boldest, brightest, most imaginative record". Andy Ritchie of *Rock Sound* complimented Jared Leto's vocal performance and the group's musicianship, praising the "massive choruses" and "titanic climaxes," and stated that the album reaffirms that Thirty Seconds to Mars is in a class of its own. In a four-and-a-half star review, Ryan Jones of Alternative Addiction commended the album's lyrical content and musical style, calling the new sounds "deep and plush", and wrote that the "entire record feels like an amazing journey".

Ian Winwood, writing for *Kerrang!*, found the album "lavish but not cloying, expansive yet often economical, approachable without being familiar", calling it a "release that defies genre" and deeming it as a "grand achievement befitting this most grandiose of bands". Kyle Anderson of *Entertainment Weekly* gave the record an "A–", writing that it displays "throbbing modern-rock anthems" which "offer visceral, hands-up hedonism", although he found the album's narrative inexplicable. Dan Slessor of *Alternative Press* commended the band's capacity for writing "titanic choruses full of sweeping drama in a manner that is almost untouchable", but felt that with "shorter songs and more restrained production" the album lacks the "epic quality" of its predecessor *This Is War*. In his review for *Sound & Vision*, Ken Richardson noticed the band's ambition and commended the album's concept. Brent Faulkner of PopMatters gave a mixed response, stating that the album has "its finer moments as well as moments that are overwrought, overextended, and overproduced". *Q* magazine found it "empty in the extreme", while *Uncut* called it "wildly overcooked and deeply derivative". John Watt from Drowned in Sound wrote that the album "is a disappointingly tepid affair". Andy Baber of musicOMH felt that the record descends into "something of a mess" despite "starting with what sounded like a clear direction".

## Credits and Personnel

Credits adapted from *Love, Lust, Faith and Dreams* album liner notes.

* Thirty Seconds to Mars – primary artist
* Irving Azoff – management
* Lenny Beer – management
* Clay Blair – mix engineering (track 2)
* Delbert Bowers – mixing assistant (tracks 5–6)
* Bartholomew Cubbins – photography
* Deepak – vocals (track 7)
* David Devlin – photography
* Cory Enemy – additional programming (track 5)
* Chris Galland – mixing assistant (tracks 5–6)
* Dan Gerbarg – audio mastering
* Serban Ghenea – audio mixing (tracks 3–4, 9)
* John Hanes – mix engineering (tracks 3–4, 9)
* Damien Hirst – art direction, design
* Tony Hoffer – audio mixing (track 8)

* Michael Joyce – additional programming (track 1)

* Morgan Kibby – additional programming (track 8)
* Knights of the White Shadow – additional vocals
* Dennis Lavinthal – management
* Jared Leto – producer, audio mixing (tracks 1, 7, 10–12), art direction, design, photography
* Steve Lillywhite – producer (tracks 2–5), audio mixing (track 2)
* Cameron Lister – mixing assistant (track 8)
* Manny Marroquin – audio mixing (tracks 5–6)
* Alexandra Morton – art direction, design
* Patrick Nissley – additional programming (track 3)
* Jacob Plant – additional programming (track 6)
* Jamie Reed Schefman – audio mixing (tracks 1, 7, 10–12), audio engineering
* Howie Weinberg – audio mastering
* Zhu Zhu – additional vocals