Keurig Dr Pepper/Dr Pepper Snapple Group

## 7UP Slogans

* You like it – It Likes you.
* Feels Good to be You.
* The Un-cola.
* Wet and Wild.
* It’s an Up Thing.
* 7-Up is all action.
* Make 7-Up Yours!
* 7-Up. Now 100% Natural.
* Crisp and clean. No caffeine.
* Nothing does it like Seven-up!

## Canada Dry Slogans

* + Made from Real Ginger.
	+ Real Taste, Real Delight.
	+ Just north of everyday.
	+ Real Ginger Real taste, something good everyday.
	+ Real Ginger Taste, Really Relaxing.
	+ The Root of Relaxation.
	+ Relax with Canada Dry.

## Crush Slogans

* There’s only one.
* Refreshing delicious.
* Crush that Sweet Craving.

## Dr Pepper Slogans

* 1889–1914: "King of Beverages."
* 1920s–1940s: "Drink a Bite to Eat at 10, 2, and 4 o'clock."
* 1939: "When You Drink a Dr. Pepper You Drink a Bite to Eat."
* 1930s–1940s: "Good For Life."
* 1945: "Dr. Pepper has 23 flavors"
* 1950s: "The Friendly Pepper Upper."
* 1960s: "America's Most Misunderstood Soft Drink."
* 1970s-77: "The Most Original Soft Drink Ever."
* 1977–1983: "I'm a Pepper, He's a Pepper, We're a Pepper.", "Be a Pepper.", "Wouldn't you like to Be a Pepper too?"
* 1983: "Dr Pepper Has Made a Pepper Out of me."
* 1983: "It Tastes and It Looks." (Sugar Free Dr Pepper)
* c. 1984 "Out of the Ordinary. Like You."
* c. 1984 "The Taste for Out of the Ordinary Bodies." (Diet Dr Pepper)
* 1984–1997: "Hold Out For the Out of the Ordinary."
* ?1980s–Present "Dr Pepper, what's the worst that could happen?", used in the UK, playing on the fact that many UK consumers don't know what the drink tastes like and are wary of trying it
* 1991: "Just what the Doctor ordered."
* c. 1997: "It's Dr Pepper Flavour, Silly!" Australia
* c. 1997: "Expect the Unexpected!" Australia
* 1997: "Now's the Time. This is the Place. Dr Pepper Is The Taste."
* 2000: "Dr Pepper, It Makes the World Taste Better."
* 2000–Present: "Just What The Dr Ordered."
* c. 2001 "Dr Pepper, so misunderstood"
* 2002–2004: "Be You."
* 2002–Present: "Solves All Your Problems." (used in Europe)
* 2003 "Dr Pepper, to try it is to love it" (used in the UK)
* 2005–Present: "One Taste & You Get It."
* 2006: "Can You Handle The Taste?" (seen in Austria, Denmark, Finland, Germany, Netherlands, Sweden, and Poland)
* 2006: "Authentic blend of 23 flavors." United States, Canada
* 2006: "Dr Pepper, makes the world go round."
* 2006: "Dr Pepper, nothing better." United States
* 2006: "The Dr knows the right touch." (used in Europe)
* 2006: "There's more to it." United States
* c. 2006: "Get Berried in Cream" United States (used for the new Berries and Cream flavor)
* 2007: "I Want It All." United States
* 2007: "El Dr muy bueno" Latin America
* 2008: "Drink It Slow, Dr's Orders" (United States)
* 2009: "Trust me – I'm a Doctor." (ft. Julius Erving, Kelsey Grammer, Gene Simmons, Dr. Dre) United States
* 2009: "It's so amazingly smooth, you have try it to believe it!" and "Amazingly smooth" Dr Pepper Cherry
* 2010: "There's nothing like a Pepper" United States
* 2011: "Can you handle the taste?"
* 2012: "Always One of a Kind" (United States)

### Diet Dr Pepper Slogans

Diet Dr Pepper tastes more like Regular Dr Pepper

## Mott's Slogans

* Healthy decisions today lead to a healthy future tomorrow.

## Snapple Slogans

* Go bananas. Win nothing instantly. Make time for Snapple. Made from the best stuff on earth. The lightest tasting fruits on earth. The best stuff on earth just got better. The best flavors on earth, made for the best people on earth.

## Sunkist Slogans

Good Vibrations.  ( *1978-early 1980s* )

Drinkin' in the Sun.  ( *late 1980s* )

Feel All orange Inside.  ( *2007-2010* )

Head For the Sun.  ( *2010-2013* )

Taste the Sun.  ( *2013-2016* )

Drink the Sun.  ( *2016-2018* )

Good Vibrations.  ( *2018-Present* )

fun, sun and the beach.  ( *using TV and radio* )