Viare

## viare.online

Viare logo (2019-present)

**viare.online**, or simply **Viare**, is an upcoming American online video hosting service, with a set web release date of October 21, 2020, and plans for a future app release for iOS and Android sometime in 2021. Viare was first conceptualized by YouTuber Kelly Cartera and is currently being developed by her brother, Ben Andrus, under their company IBX Entertainment. Viare has been in development since June of 2019. A member of the crew and close friend of both Ben and Kelly is Emry T.A Culp.

## Etymology

From as far back as the site's initial conception, Cartera wanted the name of the platform to be a portmanteau; a combination of two or more words. The first name used was 'Crideo', a portmanteau of 'create video'. Crideo remained the name of the site for several weeks, despite Catera finding it "ugly". Though it is unknown exactly when, at some point in early April, Cartera crafted the name Viare (pronounced as "vee-air") from a portmanteau of 'video share'. Viare was first applied to Cartera's platform idea on April 13, 2019.

The official term used for a user who creates and posts content to the platform is a Viartist, a portmanteau of 'video artist' and a play on the site's name.

## Development

### Initial conception

Viare was first conceived by Cartera in mid February of 2019 with the thought of renaming the YouTube 'subscribe' function to a "nicer sounding" 'support'. On February 23, 2019, Cartera created a Google document, outlining a fictionalized tracking of who the most supported people on the platform would be (mostly made up of fellow YouTubers and real life friends of Cartera) were the platform to actually exist. Cartera continued to update the document and think of new features and functions of the would-be site.

In May of 2019, YouTube announced that starting in August (later pushed back to September) of that year, they would be abbreviating the subscriber counts of all channels. This, as well as YouTube's demonetization controversies, did not sit well with Cartera (despite the fact that she had yet to experience demonetization or subscriber count abbreviation because all of her channels had less than 1,000 subscribers at the time).

On May 25th, Cartera uploaded an eight-minute rant video to a secondary channel of hers, *Miscellaneous 2*, entitled *"Goodbye YouTube?"*. As the title suggests, in the video Cartera touted the idea of leaving the platform due to all the changes made since she first arrived on YouTube.

That same day, Cartera expressed her complaints and convictions to Andrus at a family Memorial Day cookout. Andrus became enthralled with the concepts created by his sister. Cartera created and sent him some concept art of the site that night.

A week later, on June 2, 2019, Cartera received a call from Andrus, who wanted to persue creating the site. Cartera agreed and the two purchased the domain name 'viare.online' ('viare.com' which was initially wanted by the duo was already in use) during another call that same day.

### June-October, 2019

After buying some books to himself the basics of coding, and after finishing up deciding on the basic functions, operations, and layout of the site with his sister, Andrus got to work coding Viare on June 30, 2019.

At first work on the site was semi-sporadic as Andrus balanced coding with his job at the time. He worked on Viare primarily on weekends. He started by creating the site's "make account" function first.

Meanwhile Cartera altered and finalized designs for the site. She kept on the lookout for YouTubers complain about the algorithms or policies in place on the site. By Halloween she had sent out 14 emails to different YouTube content creators telling them about Viare and hoping for a response back; many of them never returned an email. She also heavily advertised the site through word of mouth, telling friends, family, and classmates whenever she got the chance.

At the same time, Cartera tried to keep a presence on YouTube, however would ultimately fail to produce content due to a myriad of reasons; though mostly reasons stemming from her focus shifting towards Viare and struggles with her identity

this is fake bc there not live .

### November 2019 - March 2020

Andrus, who had been looking for better job options had received his CDL, and began work as a truck driver on November 1, 2019. This almost completely halted work on the site as he was on the road for weeks at a time. To compensate, Cartera reached out to a classmate and friend of hers to help work on the site.

## Verification

Verification is available on the site, jokingly referred to as Viarification. To be verified on Viare, an account must reach the following requirements:

* Have 1,000 or more supporters
* Have existed for 72 hours or more
* Have uploaded to the site

Verification allows for monetary compensation and ability to create a Viare Exclusive.

*Viare* last edited on 10/27/2020. Article size is 5515 bytes.