CNBC Europe (PatrZDZ's vision)

**CNBC Europe** (referred to on air simply as **CNBC**) is a business and financial news television channel which airs across Europe. The station is based at the The Ark buildling
in West London. The channel is operated by NBC's subsidiary company NBC Europe, which is in turn wholly owned by GE.

As the most viewed pan-European financial TV channel according to the 2010 EMS survey, the broadcaster reaches over 100 million households across the continent. CNBC Europe produces eleven hours of live programming each weekday and airs reports and content for its global sister stations and the outlets of NBC News.

## History

### 1990s

CNBC Europe began broadcasts in March 1996, as a wholly owned subsidiary of NBC.

### 2000s

CNBC Europe has leaned generally on the U.S. CNBC on-air graphical look in the past. However, in June 2003, it revamped a number of its programmes, taking many of them away from the U.S. formats. CNBC Europe re-launched its on-air image in September 2004, but instead of adapting the U.S. title sequences for programmes, designed all of its title sequences itself from scratch (while still using the U.S. music adopted in September 2003).

In July 2004, the channel announced that from January 2005 it would begin to originate its own european business day programming, ending a 10-year relationship with Financial Times Television, the broadcasting subsidiary of the Financial Times.

On 18 September 2006, CNBC Europe debuted a new graphics package, which is similar to that used by its U.S. counterpart (first seen in the United States on 19 December 2005). Like CNBC Asia (which debuted a new graphics package similar to CNBC U.S. and Europe on 30 October 2006), it elected to keep the previous theme music (CNBC Asia did so until March 2007). In addition, CNBC Europe also elected to keep its September 2004 opening titles for most programmes.

On 7 January 2008, the channel unveiled a revamped studio and new "lower thirds". The lower-third style was distinct to CNBC Europe, but adopted some elements of the CNBC U.S. style.

On 29 September 2008 the channel dropped "Europe" from its on-screen name, returning to the CNBC brand it had previously used for a spell in the 1990s. This positioned the station in-line with its U.S. and Asian counterparts, which are also referred to simply as CNBC. Some minor on-screen changes were introduced to coincide with the rebrand.

On 1 December 2008 the channel relaunched its flagship programme Squawk Box Europe, with a new look not derived from CNBC U.S. at all.

### 2010s - 2020s

On 22 January 2010, the station ended its encryption on digital satellite television in the UK to increase its viewer footprint to an estimated 11 million households. The channel was subsequently added to Freesat on 23 February 2010.

A significantly revamped studio was unveiled in May 2011 along with a new format for various programmes.

On 31 March 2014, CNBC Europe launched in widescreen (16:9) and changed its lower thirds to match the on-air style of its sister CNBC Asia channel, which also launched in widescreen on the same day. This new on-air style did not carry over to CNBC US, which continued to use the old on-air style. CNBC US would ultimately follow with its own launch in 16:9 widescreen on 13 October 2014. CNBC Europe's current on-air style (which is based on the US design used since 13 October 2014) was launched 9 March 2015, exactly a month after its sister Asia channel.

## Ratings

Unlike its American sister station, CNBC Europe does not have its ratings measured on a daily basis: the channel resigned its membership of the UK's Broadcasters' Audience Research Board in September 2004 in protest at its refusal to incorporate out-of-home viewing into its audience figures. The network instead focuses its viewership measure strictly towards the top 20% income bracket, where figures are compiled as part of Synovate's European Media and Marketing Survey (EMS). CNBC Europe's monthly viewership grew steadily from 1.7 million to 6.7 million in the decade after its 1998 merger with European Business News, with annual growth coming in at around 10%. In the EMS survey covering 2010, the network's monthly reach was reported to be 6.8 million.

## Programming

### European Business Day

CNBC Europe produces live business day programming from 6h to 14h and 17h to 20h CET. The major business day programmes, all broadcast from London, on CNBC Europe are:

* Europe Today with Yousef Gamal El-Din
* Squawk Box Europe with Steve Sedgwick and Emma Crosby
* European Market Watch with Manus Cranny
* Power Lunch Europe with Wilfred Frost and Anna Edwards
* European Market Wrap with Guy Johnson and Seema Mody

In addition, CNBC Europe produces other business-related programmes. These programmes are broadcast at various times over the weekend. These are:

* Access: Middle East
* The Edge
* Marketing Media Money
* The CNBC Conversation
* Europe This Week

During the business day, the CNBC Europe Ticker is displayed during both programmes and commercials, providing information on share prices from the leading European stock exchanges (this means that advertisements on CNBC Europe are formatted differently to those on most television channels, taking up only part of the screen). When programming from CNBC U.S. and CNBC Asia is shown, that network's ticker is usually displayed. A stack (or bug) providing index and commodity prices is displayed in the bottom right hand corner of the screen.

### Rebroadcasts of CNBC U.S. and CNBC Asia

In addition to its own programming, CNBC Europe also broadcasts live much of the business day programming from CNBC U.S.. The programmes Squawk Box, Street Signs and Market Wrap (during the Daylight Saving Time period in the U.S. on Weekdays, during period without DST on Fridays) are broadcast in their entirety. Today's Business is normally not broadcast (except on European bank holidays). The second hour of Market Watch and Power Lunch is not shown because they clash with European Market Wrap.

A breakfiller, consisting of HotBoards (CNBC's custom stock price graphs) is often broadcast during U.S. programming, owing to the increased number of advertising breaks. In addition, during the evening, a recorded Europe Update is broadcast during some U.S. ad breaks, during which Guy Johnson presents a 90-second run down of the European closing prices.

The channel also broadcasts CNBC Asia's full morning line-up, consisting of CNBC Today, Asia Squawk Box, Asia Market Watch and the first hour of Power Lunch Asia (during period without DST).

### Other programmes

Throughout the weekend the channel does not air live business programming. The non-business output consists of weekly business magazine programmes such as and Managing Asia, news and current affairs, paid religious programming and special programmes, such as CNBC on Assignment, dedicated to the world of financial news and politics.

The channel occasionally carries the American news channel MSNBC during weekend overnights and during the afternoon on American public holidays. CNBC Europe also carries MSNBC during major non-business related breaking news.

#### Paid programming

CNBC Europe carries paid religious programmes. They are shown in a two-hour block on Sundays, between 7am and 9am, with one 30-minute programme broadcast on Saturday mornings.

### Extended programming

On US bank holidays CNBC Europe broadcasts extended live programming between Power Lunch Europe and European Market Wrap. On European bank holidays which are regular working days in the United States, CNBC Europe broadcasts the almost all of the CNBC US live business day schedule.

### Simulcasts outside Europe

All of CNBC Europe's live programming is broadcast in their entirety in the U.S. on CNBC World. Only the second hour of European Market Watch and Power Lunch Europe are regularly seen on CNBC Asia but the channel may occasionally draw some extended programming from Europe during U.S. holidays. The CNBC Europe ticker is seen on CNBC World but not on CNBC Asia.

## Affiliate channels and partnerships

Generally CNBC Europe has not followed CNBC Asia's lead of broadcasting localised versions of its channels, preferring to concentrate on its pan-European feed. However there are a few exceptions.

The channel operates a separate feed for the United Kingdom. It shows identical programmes to CNBC Europe but features local advertising opt-outs. The only UK-specific programming is the occasional weekend teleshopping broadcast. Viewers in Ireland also receive this feed.

The following European channels also fall under the CNBC brand:

* CNBC-e, the Turkish version of CNBC. This is unique in the CNBC family, in that after business day hours, it broadcasts popular general entertainment programmes and films, plus children's programming from Nickelodeon. Owned and operated under license by Doğuş Holding.
* Class CNBC (formerly CFN-CNBC), the Italian version of the network, operated in conjunction with Class Editori and Mediaset.
* CNBC Arabiya, the Arabic version of the channel. Owned and operated under license by Middle East Business News.

CNBC Europe is narrowcast in London's black cabs on the Cabvision network. Since 2005, CNBC Europe also produces the monthly magazine CNBC Business (formerly named CNBC European Business) in conjunction with Ink Publishing. The magazine is aimed at senior business people and business travellers.