BroDude

**BroDude Energy**, stylized as **BROdude**, is a fictional sports/energy drink brand in *Letterkenny* and *Shoresy*. A parody of brands like Red Bull, Monster, and Rockstar—and of their aggressive marketing to young males—it is the major sponsor of TSN's coverage of the National Senior Hockey Championship, as well as of Anik's show, *Questionable Call*.

The brand is first seen in Miss Fire, when Kate Beirness and Tessa Bonhomme interview Reilly and Jonesy outside the Kerry County Eagles' dressing room. Both hockey players have BroDude towels around their necks, and each is holding a 473mL (16 US fl. oz.) can of BroDude Energy drink. The logo is also prominently displayed at the face-off circle under center ice at the arena. It is mentioned by name the next episode, when James Duthie names them as the sponsor of TSN's coverage of the National Senior Hockey Championship.

A direct connection to Letterkenny is established when the company sends a marketing team to MoDean's, where the victorious team has been partying nonstop, to recruit Reilly and Jonesy as "brand ambassadors" who would lead a regional marketing effort (The Rippers). The leader (later named as Emma) is deeply opposed to the effort, telling them that BroDude should be sponsoring "real athletes," not "washed up never-have-beens taking a victory lap through whaleshit."

> For the record, not a part of this, not a shard of it, not a ribbon of it, not a suggestion of it was my idea. Also, for the record, every fiber of my being, internal and external, feelings this is a horrifying waste of time, money, resources, and materials. — Emma
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The models accompanying her, Cassie and Tassie, are less skeptical.

Reilly and Jonesy's first idea, to open a male-only "BroDude Club Ferda" in town, gains zero currency (Ferda). Emma, the BroDude rep, gives them a chance at redemption, telling them to organize a photo shoot. They execute this by taking pictures of Anik with their phones, and having Joney's billet sister place pictures of their faces on a blowup of Anik's breasts. Seeing this, Emma decides to make Anik the star, firing Cassie and Tassie as well as Reilly and Jonesy (Yard Sale Saturday).

Tanis, seeing how popular the drink has become on the Rez since the tournament, arranges for the Natives to develop their own drink. Accompanied by Shania, Axe, and Slash, she announces the new drink, called NDN NRG, at an event at MoDean's; the drink has already generated enough income for Tanis to purchase the Eagles. Cassie and Tassie, however, observe the similarly of the NDN NRG logo to the BroDude logo, and report it to Emma, in an effort to get their jobs back. Realizing the public relations nightmare that would come from BroDude suing Tanis's mom-and-pop operation, she does not have them shut down. Indeed, she begins a sexual and then romantic relationship with Tanis. She does, however, present evidence that disqualifies the Eagles from their national championship (NDN NRG).

She further announces that BroDude has selected a "real athlete" to represent the brand locally: the town's most hated skateboarder and Anik's new boyfriend, Dierks, who emerges wearing a BroDude watchcap (NDN NRG). The logo is last seen in *Letterkenny* on Shoresy's cap, when he stops just outside Sudbury, where Tanis has sent him to join the Sudbury Bulldogs (Sundays are for Picking Stones).

On *Shoresy*, BroDude remains prominent as the sponsor of *Questionable Call*, a television sports talkshow hosted by Anik (S-1x1).

## Logo

    The logo features the word "BRO" in gold boldface all-caps above the word "dude" in white a lowercase typewriter font and a black-and-white image of the head of a grizzly bear wearing gold-colored sunglasses with a red tongue and fangs dripping red.

## Gallery

BroDude's regional marketing teamPitching BroDude Club FerdaShoresy wearing a BroDude cap

## Affiliated characters

* Emma
* Unnamed photographer
* Cassie
* Tassie
* Dierks
* Anik
* Reilly and Jonesy, briefly, as "brand ambassadors"