2023 Shanghai Publicity and Cultural Talent Forum

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古琴艺术（虞山琴派）国家级非物质文化遗产代表性传承人朱晞轻抚琴弦，战国时即有故事流传的《高山》之音在会场流淌，屏幕上滚动着一个个看似“天书”的文字——中国古琴特有的减字谱，复旦大学文科资深教授陈尚君举起手机连连拍摄。通过上海音乐出版社多年探索的“古谱今译”融合出版技术，昔日书写困难的减字谱成功数字化，多谱合一的标准出版物为这门世界级非物质文化遗产传承打下根基。
In the presence of Zhu Xi, the representative inheritor of the national intangible cultural heritage of Guqin Art (Yushan School), gently stroking the strings, the melodious sound of "Gao Shan," a story from the Warring States period, flowed in the venue. On the screen, scrolls of seemingly "heavenly script" - the unique shorthand notation of Chinese Guqin music - scrolled by. Chen Shangjun, a senior professor of liberal arts at Fudan University, raised his phone and took continuous shots. Through the "ancient scores translated into modern notation" integrated publishing technology explored by Shanghai Music Publishing House over the years, the once difficult-to-write shorthand notation was successfully digitized. The standardized publications, combining multiple scores into one, laid the foundation for the inheritance of this world-class intangible cultural heritage.

当屏幕上出现来自上海企业米哈游出品《原神》中“云堇”的形象，台下上海京剧院80后国家一级演员傅希如顿时关注到了。“云堇”是游戏世界的戏曲艺术家，上海京剧院国家一级演员杨扬为其配唱，一曲《神女劈观》荡气回肠。“要让京剧触达当下年轻一代甚至海外受众，必须为它找到一种新的、喜闻乐见的载体，使其重回日常生活场景。京剧是如此，传统文化也是这样。”米哈游创始人、董事长刘伟分享道，“云堇”和《神女劈观》成功将“流量”转化为“留量”，成为海外Z世代年轻人了解中国戏曲文化的一张新名片，“年轻人并非不喜欢传统文化，而是传统文化需要更多现代表达。游戏天然具备互动、参与属性，是传统文化重回大众视野、特别是走进全球Z世代年轻人群体的最好媒介之一。”
When the character Yun Jin from the Shanghai-based game company miHoYo's production *Genshin Impact* appeared on the screen, Fu Xiru, a national first-class actress of the 1980s generation from the Shanghai Peking Opera Theatre, immediately paid attention. Yun Jin is a theatrical artist in the gaming world, and Yang Yang, a national first-class actress from the Shanghai Peking Opera Theatre, sang for her. The song "The Divine Damsel of Devastation" was soul-stirring. "To make Peking Opera accessible to the current younger generation and even overseas audiences, we must find a new, enjoyable medium for it, allowing it to return to everyday life. Peking Opera, and traditional culture as a whole, are the same," shared Liu Wei, the [co-]founder and chairman of miHoYo. Yun Jin and "The Divine Damsel of Devasation" successfully transformed "popularity" into "endurance," becoming a new business card for overseas Generation Z to understand Chinese Peking Opera culture. "Young people do not dislike traditional culture; rather, traditional culture needs more modern expression. Games inherently possess interactive and participatory features, making them one of the best media for traditional culture to return to the public eye, especially for entering the global younger Generation Z demographic."

10月26日，由市委宣传部主办的上海宣传文化人才论坛围绕“传承中华优秀传统文化与上海社会主义国际文化大都市建设”展开，来自上海宣传思想文化系统各行各业的大家、英才济济一堂，类似交流碰撞比比皆是。“着力赓续中华文脉，推动中华优秀传统文化创造性转化和创新性发展”则是论坛演讲嘉宾不约而同聚焦的主题。
On October 26th, the Shanghai Publicity Department hosted the Shanghai Publicity and Cultural Talent Forum, focusing on "Inheriting Excellent Traditional Chinese Culture and Building Shanghai as an International Socialist Cultural Metropolis." Experts and talents from various fields in Shanghai's publicity, ideological, and cultural sectors gathered for vibrant discussions and exchanges. The theme that resonated unanimously among the forum's speakers was "Continuing the Chinese Cultural Heritage and Promoting the Creative Transformation and Innovative Development of Excellent Traditional Chinese Culture."

“任何优秀文化都是传承与创新的统一。”上海史专家、上海社科院研究员熊月之谈到，上海是一座历史文化名城，上海地区传统文化具有五个鲜明特点，即悠久性、丰富性、开放性、创新性与包容性。“上海地域不算大，但已确立三个以上海地名命名的考古学文化——崧泽文化、广富林文化、马桥文化。这些文化遗存串联起上海古代文明发生、发展的轨迹，为了解包括上海地区在内的江南地区的古代文明，提供了有力支撑，也为中华文明探源提供坚实有力的支撑。无论按空间还是文化表现形态来分类，上海文化都极其丰富，特别是红色文化底蕴深厚。而襟江带海的地理位置和近代以来的社会、制度、思想因素决定了上海文化的开放、创新、包容。上海优秀传统文化具有前沿性、先锋性、集散性、中心性，在激活优秀传统，助力城市发展方面大有可为，特别是在世界冲突频频的当下，倡导包容、不排他的上海文化更是一个宝藏。”
"Any outstanding culture embodies the unity of inheritance and innovation," said Xiong Yuezhi, a historical expert in Shanghai and a researcher at the Shanghai Academy of Social Sciences. Shanghai, as a city renowned for its historical and cultural significance, exhibits five distinctive characteristics in its traditional culture: longevity, richness, openness, innovation, and inclusivity.

"Shanghai's geographical area might not be vast, but it has established archaeological cultures named after Shanghai localities, including the Songze culture, Guangfulin culture, and Maqiao culture. These cultural relics link the trajectory of ancient civilization in Shanghai, providing strong support for understanding ancient civilizations in the Jiangnan region, including Shanghai, and offering solid support for exploring the origins of Chinese civilization. Whether classified by spatial or cultural forms, Shanghai's culture is incredibly diverse, particularly in its deep-rooted revolutionary heritage. Its geographical location, along the river and near the sea, coupled with modern social, institutional, and ideological factors, determines the openness, innovation, and inclusivity of Shanghai's culture."

"Shanghai's outstanding traditional culture is forward-looking, pioneering, decentralized, and central. It holds great potential in revitalizing excellent traditions and supporting urban development. Especially in the current era marked by frequent global conflicts, advocating for the inclusive and non-exclusionary culture of Shanghai is truly a treasure."

“2022年，中共中央办公厅、国务院办公厅印发《关于推进新时代古籍工作的意见》，站在实现中华民族伟大复兴的战略高度，对传承和弘扬中华优秀传统文化作出一系列重大决策部署，古籍事业迎来新的发展机遇。”陈尚君说，古籍整理是弘扬传承中华传统文化的基础工作，今年6月，总书记在文化传承发展座谈会上发表重要讲话，古籍整理对赓续中华文脉、建设现代文明的意义更加凸显。陈尚君耕耘40余年的《唐五代诗全编》即将由上海古籍出版社推出，为全国学界瞩目，“古籍是中华文化的载体，唐诗是中国文学皇冠上的明珠。有幸时值升平，沐浴时代与科学的恩惠，感恩前贤时哲为古籍整理所作伟大而持久的努力，努力精进，希望不负此生。”
"In 2022, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the 'Opinions on Promoting the Work of Ancient Books in the New Era,' standing at the strategic height of realizing the great rejuvenation of the Chinese nation. A series of significant decisions and deployments were made to inherit and promote outstanding traditional Chinese culture, ushering in new development opportunities for the field of ancient books," said Chen Shangjun. He further emphasized that the compilation of ancient books is the fundamental work in promoting and inheriting traditional Chinese culture. In June of this year, General Secretary Xi Jinping delivered an important speech at the Symposium on Cultural Inheritance and Development, highlighting the significance of ancient book compilation in continuing the Chinese cultural heritage and building modern civilization.

Chen Shangjun, who has devoted over 40 years to compiling the 'Complete Works of Poetry from the Tang and Five Dynasties,' is soon to publish his work through Shanghai Ancient Books Publishing House, drawing nationwide attention. "Ancient books are the carriers of Chinese culture, and Tang poetry is the pearl on the crown of Chinese literature. I am fortunate to live in a peaceful era, benefiting from the blessings of the times and science. I am grateful for the great and enduring efforts made by past scholars in the compilation of ancient books. With continuous dedication, I hope to live up to this lifetime endeavor."

上海博物馆是国内博物馆中国际交流启动最早、国际交往范围最广、国际合作开展最深入的博物馆之一。以海内外体系最完整的中国古代艺术通史为主的上博东馆即将建成开放；以展示世界文明为主的人民广场馆启动转型升级；以长江口二号古船等考古主题为核心的北馆也将启动建设，构建起上博“一体三馆、全城联动、特色清晰、相辅合璧”的新发展格局。“不断提炼文物蕴藏的文化内涵，发挥博物馆平台优势，强化资源配置能力，打造文明交流互鉴的国际‘码头’，强化国际传播能力，形成中华文化走出去的动力‘源头’，打造文化自信自强和中华文化国际传播的‘上博样本’，在广泛国际合作交流中，传播好、展示好中华文明五个突出特性”，上海市文化和旅游局党组成员、上海博物馆馆长褚晓波“剧透”：以三星堆、金沙遗址等古蜀文明为内容的“何以中国”第三展作为上博东馆开馆大展，不仅将大规模展出来自四川三星堆的珍贵文物，还将整合全国数十家博物馆资源，讲述中华文明多元一体的故事；引发轰动的“对话世界”系列第三个展览将对话达·芬奇与文艺复兴时期艺术，实现上博馆藏中国传统绘画名作与文艺复兴时期杰作的“对话”。
The Shanghai Museum is one of the earliest museums in China to initiate international exchanges, boasting the broadest scope of international interactions and the deepest level of international cooperation. The East Pavilion of the Shanghai Museum, focusing mainly on the most comprehensive history of ancient Chinese art both domestically and internationally, is set to open soon. The People's Square Pavilion, primarily showcasing world civilizations, has initiated transformation and upgrades. The North Pavilion, centered around archaeological themes like the Ancient Ship No. 2 at the mouth of the Yangtze River, will also commence construction. This will establish a new development pattern for the Shanghai Museum, featuring "One Museum, Three Pavilions, Citywide Collaboration, Clear Specialization, and Complementary Advantages."

"We continuously refine the cultural connotations hidden in artifacts, leverage the advantages of museum platforms, strengthen resource allocation capabilities, create an international 'dock' for cultural exchange and mutual learning, enhance international communication capabilities, generate the driving force for the global dissemination of Chinese culture, and establish the 'Shanghai Museum model' for cultural confidence, cultural empowerment, and international dissemination of Chinese culture," revealed Chu Xiaobo, member of the Party Committee of the Shanghai Municipal Administration of Culture and Tourism and Director of the Shanghai Museum.

He further disclosed that the third exhibition in the "Why China" series, which focuses on ancient Shu civilization such as Sanxingdui and Jinsha sites, will be the grand opening exhibition of the East Pavilion. It will not only exhibit precious artifacts from the Sanxingdui site in Sichuan province on a large scale but also integrate resources from dozens of museums nationwide, telling the story of the diverse and integrated nature of Chinese civilization. The highly anticipated third installment of the "Dialogue with the World" series will feature a dialogue between Leonardo da Vinci and artworks from the Renaissance period, enabling a conversation between traditional Chinese paintings from the Shanghai Museum's collection and masterpieces from the Renaissance era.

“我们就像搬运一个无比精美的文物大件，必须步步谨慎，但传统艺术一定要朝前发展，一定会不断创新。”上海昆剧团国家一级演员、艺术创研部主任吴双打了这样一个比方。“上海是一方‘不忘本来、吸收外来、面向未来’的沃土，从《临川四梦》到全本五十五出《牡丹亭》，传承好、传播好、传扬好昆曲，是我们的文化使命。在上海文化生活多元的沃土，还需要昆曲以多元化的文化姿态、艺术方式深入生活、扎根人民，为昆曲艺术发展新的观众群体。”
"We are like carefully transporting an incredibly exquisite cultural relic; we must proceed with caution. However, traditional art must always advance, it will undoubtedly continue to innovate," expressed Wu Shuang, a national first-class performer and Director of Art Creation and Research Department at the Shanghai Kunqu Opera Troupe. "Shanghai is a fertile ground where we remember our roots, embrace foreign influences, and face the future. From 'Dreams in the Forbidden City' to the complete 55-act 'The Peony Pavilion,' our cultural mission is to inherit, disseminate, and promote Kunqu Opera effectively. In the diverse cultural landscape of Shanghai, Kunqu Opera needs to deeply integrate into daily life, root itself in the people, and attract new audiences with its diversified cultural expressions and artistic forms."

“米哈游是在上海这个社会主义国际文化大都市土生土长的年轻团队，有发自内心的文化自信，热爱这座城市，用我们的产品把对传统文化的喜爱、对这座城市的热爱表达出来。”刘伟说，在世界范围内对中国文化内容的高品质表达是稀缺资源，也是能让国际用户眼前一亮的资源，“以最高的品质做创新的内容表达，感动全世界年轻人，这是中国文化润物细无声的力量。”
"miHoYo is a young team born and raised in this socialist international cultural metropolis of Shanghai. We have profound cultural confidence, a deep love for this city, and we express our love for traditional culture and this city through our products," said Liu Wei. He emphasized that high-quality representation of Chinese cultural content on a global scale is a scarce and eye-catching resource. "By expressing innovative content with the highest quality, we can touch the hearts of young people worldwide. This silent influence is the power of Chinese culture."