Xinhua News 2023

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新华社上海5月21日电（记者周琳、孙青）上海要建设成为青年发展型城市，要成为青年创新创业热土。通过上海创新创业青年50人论坛等众多平台，一批创新企业和创业青年正在数字经济、绿色低碳、元宇宙、智能终端等新赛道上布局。
Xinhua News Shanghai, May 21st (Reporters: Zhou Lin, Sun Qing) Shanghai aims to become a city for youth development and a fertile ground for youth innovation and entrepreneurship. Through platforms such as the Shanghai Innovation and Entrepreneurship Youth Forum, a group of innovative enterprises and entrepreneurial youths are making their mark in new fields such as digital economy, green and low-carbon initiatives, metaverse, and intelligent terminals.

“感谢米哈游的杰出团队向我展示你们如何为App Store上的每个人创造出沉浸式的幻想世界！”苹果公司首席执行官蒂姆·库克近日在上海的行程中，特意造访了一家年轻的游戏公司“米哈游”。借助《原神》《星穹铁道》等游戏，米哈游不仅将“中国风”吹至全球，也成为最新的数字渲染、动作捕捉等技术的“试验场”。
"Thanks to the phenomenal team at miHoYo for showing me how you create immersive fantasy worlds for everyone to enjoy on the App Store!" Apple CEO Tim Cook recently visited a young game company named miHoYo during his trip to Shanghai. With games like *Genshin Impact* and *Honkai: Star Rail*, miHoYo has not only brought the charm of Chinese culture to the global stage but also served as a "testbed" for the latest technologies such as digital rendering and motion capture.

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网络游戏和数字技术基本上是相伴相生的。随着用户对娱乐体验的升级，游戏的需求，包括游戏的品质，它是不断在升级的。我们纵观整个游戏发展史，甚至是科技发展史，会发现游戏是一个非常好的前沿科技的试炼场。随着我们自己游戏需求的进化，对我们自己技术能力有了一个很大的提升。我们其实从2020年开始花比较大的力气投入了云计算这个技术，在游戏方面的应用。现在来讲，我们对整个云游戏技术的储备已经贯穿了我们整个产业链，从我们自己的云游戏，从我们的云服务器，到我们整个硬件的研发，也是这样一个可以认为是软硬结合的，这样一个全产业链的开发。也是奠定了我们自己在云游戏方面的竞争优势。
Online games and digital technology are essentially intertwined. With the upgrade of users' entertainment experience, the demand for games, including the quality of games, is constantly evolving. When we look at the entire history of game development and even the history of technology, we find that games serve as an excellent testing ground for cutting-edge technology. As our own game demands evolve, our technological capabilities have greatly improved. In fact, starting from 2020, we have devoted significant efforts to the application of cloud computing technology in games. Now, we can say that our reserves of cloud gaming technology permeate our entire industry chain, from our own cloud games to our cloud servers and the research and development of our hardware. This comprehensive development, which can be considered a combination of software and hardware, has laid the foundation for our competitive advantage in the field of cloud gaming.

游戏行业的很多技术，它其实像溢出一样溢出到了很多其他的这个领域。最开始，3D游戏普遍运用的叫渲染引擎技术，其实现在大量的，包括像影视行业和数字孪生行业有很大的应用，包括我们今天看到的很多所谓的元宇宙的底层技术，比如最典型的数字孪生，它有很多的基础技术都是来源于游戏行业。
Many technologies in the gaming industry actually spill over to many other fields like overflows. Initially, the rendering engine technology widely used in 3D games has now been extensively applied, including in industries such as film and television, and digital twins. This includes the underlying technologies we see today in many so-called metaverses, such as the most typical one, digital twins. It has many foundational technologies that originate from the gaming industry.

都是来源于游戏行业。对于我们来讲，游戏行业的科技价值和科创属性，那我们思考的是如何更好地去应用这些最前沿的技术。同时，当这些前沿技术成熟了之后，能够把这些前沿技术的价值最大化，能够辐射到其他行业，让其他行业都能够去享受技术发展带来的红利。这就是我们今天在思考的游戏的这样一个重要的课题.
It all stems from the gaming industry. For us, the technological value and innovation of the gaming industry are important. We contemplate how to better apply these cutting-edge technologies. At the same time, when these advanced technologies mature, we aim to maximize their value and extend their influence to other industries, enabling them to enjoy the benefits of technological development. This is the crucial topic we are discussing today regarding the fusion of gaming and other industries.

所以你看我们现在做的这些周边，涵盖的品类就特别特别多，基本上涵盖了大家生活的方方面面。我们《原神》里面有很多各个国家各个文化的地区，在璃月这个地区有中国传统文化韵味的作品，但是用我们自己的话说叫做传统文化的现代表达。这个是我们在2022年春节的时候推出的一个具有中国戏曲元素的角色，叫做云堇。她有一段非常著名的唱段，叫做《神女劈观》。
So, as you can see, the peripherals we are currently creating cover a wide range of categories. They basically encompass various aspects of people's lives. In our game *Genshin Impact*, we have many regions representing different countries and cultures. In the region of Liyue, for example, we have works that showcase the charm of Chinese traditional culture. But in our own words, we call it a modern expression of traditional culture. One of the characters we introduced during the 2022 Chinese New Year is Yun Jin, who incorporates elements of Chinese opera. Yun Jin has a very famous singing segment known as "The Divine Damsel of Devastation."

这个唱段其实在国内的戏曲界引起了很大的轰动。很多很多国家队的老师都争相地去翻唱我们这段作品，因为他们已经很久没有看到我们中国的传统戏曲作品能够在不管是在中国还是在全球引起了很多年轻人的轰动。
This vocal segment has actually caused a great sensation in China's opera circle. Many teachers from various national teams are eagerly trying to sing and interpret our piece. It's because they haven't seen traditional Chinese opera works like ours making such a significant impact on young people, both in China and globally, for a long time.

我自己认为，游戏在文化传播上，尤其是中华文化走出去上，它具有非常得天独厚的优势。因为游戏它本身有很强的沉浸感和交互感，它能够在这个沉浸和交互过程中，在这种声音和影像的交汇中，能够给用户带来非常极致的体验。所以这个其实是我们其他的相对比较平面的媒体所不能比拟的。所以说，对于我们自己来讲，我们始终把米哈游定位成一家科创和文创双轮驱动的全球化的公司。其实我们一直以来是希望能够通过技术的创新，能够通过一种更年轻化的语言和一种更创新的方式，就把我们构建的虚拟世界和鲜活的角色呈现在大家的面前。
I personally believe that games have a unique advantage in cultural communication, especially in promoting Chinese culture worldwide. This is because games themselves possess strong immersion and interactivity. In the process of this immersion and interaction, within the convergence of sound and imagery, they can provide users with an extraordinary experience. This is something that other relatively flat media cannot compare to. Therefore, for ourselves, we have always positioned miHoYo as a globally-oriented company driven by both technology and cultural creativity. We have always hoped to present the virtual worlds we create and the vibrant characters within them to the audience through innovative technology, a more youthful language, and a more innovative approach.

大家如果知道我们的创业故事，就知道我们创业的第一笔资金来自科委给我们提供的十万元的无息贷款。我们第一个办公室是上海市科技创业中心大学生孵化器，五十平的免费办公场地半年。毫无疑问，如果没有上海创新创业的环境，其实我们是没有机会去创业的。我们能够比较游刃有余地去做全球化业务，就是因为上海什么样的人才都有。我觉得上海它是一个最好的全球化创业的地方。希望所有的年轻创业者都来上海创业。
If everyone knows our entrepreneurial story, they will know that our first funding came from a 100,000 yuan interest-free loan provided by the Science and Technology Commission. Our first office was at the Shanghai Science and Technology Entrepreneurship Center, a university student incubator. We had a free office space of 50 square meters for six months. Without a doubt, if it weren't for the innovation and entrepreneurship environment in Shanghai, we wouldn't have had the opportunity to start our business. The reason we can handle global business with ease is because Shanghai has all kinds of talents. I believe Shanghai is the best place for global entrepreneurship. I hope all young entrepreneurs come to Shanghai to start their businesses.