Robbie Robertson

*"He's not fleeing, he's probably going to save somebody else. He's a hero!"*
―Robbie Robertson to J. Jonah Jameson[src]
**Joseph "Robbie" Robertson** is J. Jonah Jameson's city editor at *The Daily Bugle* and a supporter of Spider-Man.

## Biography

### Working for the Daily Bugle

#### Supporting Spider-Man

Robbie Robertson had been working for the Daily Bugle and had given the headlines for the newspaper articles first page. Ever since Spider-Man started fighting crime in New York City in 2002, he defended Spider-Man's actions as a hero, in contrast to his boss, J. Jonah Jameson. When Robertson revealed that his exploits sold out four printings, Jameson supported his appearance on the front page, albeit to make Spider-Man look bad. Robertson also revealed that there were no good photos of Spider-Man, so Jameson had him put an ad on the front page offering cash for photos.

When Peter Parker brought photos of Spider-Man to the Daily Bugle, Robertson asked Jameson for a headline. Jameson gave him the headline; "SPIDER-MAN: HERO OR MENACE". Much to both Parker and Robertson's chagrin.

#### Doctor Octopus' Campaign

Two years later in 2004, Robertson informed Jameson that they were close to a deadline, which made Peter give Jameson a photo of Spider-Man web-swinging through the city. Jameson gave the photo to Robertson to give him the page one; "MASKED MENACE Terrorises Town", Robertson argued that Spider-Man was not a menace but was forced to take care of it when Jameson argued with him.

Robertson listened as Jameson talked about the emergence of Doctor Octopus. When Parker stepped into the office, Robertson mentioned that he heard Spider-Man had an encounter with the villain.

#### Spider-Man No More

Weeks later, Spider-Man had given up being a hero and tossed his suit in a trash bin. When a garbage man showed up at the Daily Bugle with Spider-Man's mask, along with the rest of the suit, Robertson asked the garbage man where did he get it, which the garbage man replied in an alleyway. While Jameson was delighted that Spider-Man had thrown his suit away, Robertson was distraught at the idea of the hero giving up.

After Doctor Octopus kidnapped Mary Jane Watson, Robertson regretfully reported to Jameson that there was no update on her whereabouts,, as she was Jameson's son, John Jameson's finacee. As Jameson started to regret driving Spider-Man away as he was the one who could've stopped Doctor Octopus and declared that Spider-Man was a hero. All of a sudden, a loud web was heard and Spider-Man's suit was missing, making Jameson, Robertson and Hoffman realise that Spider-Man had returned, much to Robertson's delight but to Jameson as he started to continue hating Spider-Man again.

#### Eddie Brock's Lies

In 2005, Robertson was in a meeting with Jameson and Hoffman where the latter was giving a presentation about advertisement names. When Eddie Brock arrived at the Bugle, Robertson had to remind Jameson that he hired Eddie Brock as a freelance photographer. He also had to remind him that he fired Johnson and recommended Parker for the staff job. Though Jameson told both Parker and Brock if one of them get a picture of Spider-Man would get the staff job.

Eventually, Brock got the staff job for himself when he sold a photo of Spider-Man robbing a bank. When Parker arrived at the office and got physical with Brock, Robertson was concerned and wondered what was going on. He and Brant learned from Parker that Brock's photos of Spider-Man were fake, as confirmed by the Empire State Photographic Department and that Eddie had been plagarising Peter's work. Because of this, Brock was fired from the Bugle and a retraction had to be printed out.

Robertson later received photos of Spider-Man in his new black suit from Parker and recommended that Jameson pay for them.

## Personality

*"I told you, he's not a menace."*
―Robbie Robertson to J. Jonah Jameson[src]
Robbie Robertson was a supporter of both Spider-Man and Peter Parker. He understood that Spider-Man was a hero and not a menace, as opposed to Jameson's views.

Despite their differences, Robertson and Jameson respected each other that they referred to each other by their first names and nicknames, whereas Jameson referred to Peter Parker and Ted Hoffman by their surnames and Betty Brant as "Miss Brant." Jameson also asked Robertson for his input on whether to use Parker's photograph or Eddie Brock's photograph.

## Abilities

* **Expert Reporter:** Robbie Robertson is a highly skilled reporter, having been working at the Daily Bugle printing out the front pages and their headlines. He even printed out the headlines for the events of Spider-Man web-swinging around New York City.

## Relationships

### Allies

* Daily Bugle
	+ J. Jonah Jameson - Employer
	+ Ted Hoffman
	+ Betty Brant
	+ Peter Parker
	+ Eddie Brock - Former Photographer

## Trivia

* According to IMDb, **Joseph "Robbie" Robertson**, referred to as Robbie or Robbie Robertson on screen, made his first appearance in the comic story *"In the Clutches of the Kingpin!"* from Amazing Spider-Man #51 (August 1967) by editor/writer Stan Lee and artist John Romita Sr..

## Behind the Scenes

* This is the first live-action incarnation of Joseph "Robbie" Robertson.

## References

1. ↑ *Spider-Man (novel)* Chapter 14
2. ↑ 2.0 2.1 *Spider-Man*
3. ↑ 3.0 3.1 3.2 3.3 *Spider-Man 2*
4. ↑ 4.0 4.1 4.2 *Spider-Man 3*