ITV1 & ITV1 Extra / Idents

These were the idents for ITV1 & ITV1 Extra that were previously used between November 1999 & October 2002 (ITV1 Extra didn't even exist at the time). The idents below were used in the same way as they were back in the 1999 'Hearts' era, and short-edit versions were introduced, which are being used as breakbumpers - all incomplete without the endboard and becoming soundless. Back in the 1999 'Hearts' era, the breakbumpers all used were slightly different, which included a 'Heart of Fire', a 'Heart Splash', a 'Floating Heart' and a 'Spinning Heart'.
However, the 2002 UEFA Football Premiership countdown breakbumper was brought back in 2016 during the last 30 days before the start of the UEFA Euro 2016 Football Championships, although this was later replaced by special 'hearts' breakbumpers, which were often used while a game is in progress.

*Architects* ident / breakbumper*Fairground* ident / breakbumper*Mowers* ident / breakbumper*Chefs* ident / breakbumper*Sky at night* ident / breakbumper*Forest* ident / breakbumper*Train station* ident / breakbumper*Builders* ident / breakbumper*Foundry* ident / breakbumper*Floor painting* ident / breakbumper*Moving House* ident / breakbumper*Beach* ident / breakbumper*Road at night* ident / breakbumper*CCTV* ident / breakbumper*Washing line* ident / breakbumper*Swimming Pool* ident / breakbumperHowever, on 30th April 2018, another new look was rolled out across both channels. Out went the heart idents, in came the celebrities once again - this time being animated and modeled in Plasticine-form by 3Dcreative, on behalf of Bruce Dunlop & Associates. All music soundtracks are now being tied together in one whole set, unlike previously when the first set was used back in 2002-03 followed by another set in 2003-04. Some of these idents have since withdrawn as those celebrities have either died or moved on from ITV.

10th November 2021, and another new set of idents and breakbumpers were introduced to ITV1 to match those already used by ITV2, ITV3 & ITV4. These idents feature live action scenes of everyday life, filmed and sent to ITV by people of the public. These idents were later edited on 18th October 2022 to include a new logo for ITV1.

**Timeline list of special idents used from 2016 onwards (including football and rugby idents which are usually shown before matches):**

* **Euro 2016 Football Championships** - this ident featured a football team standing in a heart shape on the pitch instead of a straight line, as they are getting prepared to sing a certain national anthem.
* **Christmas 2016 #1 (Santa's Chilling Out)** - this ident featured Father Christmas chilling out on his sofa with a glass of milk and a heart-shaped mince pie, while Rudolph enjoys eating his carrots. This was first seen at 11am on Saturday 17th December 2016, and also the first out of the three to be shown.
* **Christmas 2016 #2 (Santa fills up his sack)** - this ident featured Father Christmas filling up his 'heart' sack with presents for all his girls and boys on Christmas Night. First seen at 12pm, Saturday 17th December.
* **Christmas 2016 #3 (Christmas Tree)** - this ident featured a sparkly, well-decorated Christmas tree with a shiny, heart-shaped topper and a North Pole express train moving along the track underneath. First seen at 2pm, Saturday 17th December.
* **Rugby Six Nations 2017 ident series** - Each of these idents featured the logos for the two nations who will be playing in the upcoming game, inside a giant 3D heart model.
* **Christmas 2017 #1 (Mary, Joseph & Jesus)** - on Saturday 9th December, a new series of cartoon-animated, nativity-themed Christmas 'heart' idents were first shown on ITV1/ITV1 Extra. The 'Mary, Joseph & Jesus' ident was the first to be shown, just before 11am.
* **Christmas 2017 #2 (Angel Gabriel)** - this ident was first shown at 12pm, Saturday 9th December.
* **Christmas 2017 #3 (The Shepherds)** - this ident was first shown before the news at 12.30pm, Saturday 9th December.
* **Christmas 2017 #4 (Three Wise Men)** - this ident was first shown at 1pm, Saturday 9th December.
* **Rugby Six Nations 2018 ident series** - As 2017, but with a completely different music soundtrack.
* **2018 World Cup Russia**
* **I'm A Celebrity..... Get Me Out Of Here! 2018** featured Plasticine models of the celebrities who participated in the show in 2018.
* **Christmas 2018** included a series of several idents featuring Plasticine model celebrities wearing Xmas jumpers. The first one of these idents was shown on ITV1 at 12pm Saturday 8th December 2018, featuring a Plasticine model Trevor McDonald showing off in a red "Eat, Drink & Be Merry" jumper. The channels' logos on-screen also gave a festive makeover, which included shiny stars twinkling inside the 'heart' part of the logo.
* **Rugby Six Nations 2019** included a series of six different idents featuring Plasticine model versions of the rugby teams who were participating in the 2019 Six Nations Championships.
* **Rugby World Cup 2019** - Similar to Rugby Six Nations 2019, but with Plasticine models of all teams participating in the Japan Rugby World Cup.
* **I'm A Celebrity..... Get Me Out Of Here! 2019** - As 2018 but with the celebrities who participated in the show in 2019.
* **Christmas 2019** - As 2018 but with a few minor edits which involved the original soundtracks being replaced by traditional Christmas songs and carols. The first of these edited versions was seen on ITV1 at 12pm Saturday 30th November 2019, which featured a Plasticine model of Anne Hegerty (known as the "Governess" on The Chase) wearing a blue jumper with Rudolph's head on it. The music playing over that ident was "The Holly & The Ivy".
* **Rugby Six Nations 2020** - As 2019, but with Plasticine models of the players participating in the 2020 Six Nations Championships.
* **Thank You NHS** - During the weeks when the "Clap for Carers" campaign existed, a series of special idents was aired featuring Plasticine models of NHS workers who have helped people in Britain during the COVID-19 pandemic, all holding up letter placards that spell out "THANK YOU NHS".
* **Black History Month 2020** - These idents featured Plasticine figures of famous black people wearing "Celebrate Black History" shirts. The first of these idents were aired on 1st October 2020.
* **I'm A Celebrity..... Get Me Out Of Here! 2020** - As 2018/19 but with the celebrities who participated in the show in 2020. This time, the ident was set in a model version of Gwrych Castle, Abergele where the show was held at the time due to the COVID-19 pandemic and travel restrictions in Australia.
* **Christmas 2020** - A new set of idents were introduced for Christmas 2020, this time with the Plasticine model celebrities wearing Santa outfits rather than Christmas jumpers. The first one of these idents was shown, featuring Plasticine models of Phillip Schofield & Sian Williams, at 12pm on Saturday 28th November 2020 (the earliest date ITV had ever introduced a Christmas ident so far). The music for these idents is the same as the generic ident used in Christmas 2003.
* **Rugby Six Nations 2021** - As 2019 & 2020 but with Plasticine models of the players participating in the 2021 Six Nations Championships.
* **Euro 2020 Football Championships (2021)** - these idents featured Plasticine models of the teams participating in the delayed Euro 2020 football championships, with each team singing the national anthem that represents their country.
* **Black History Month 2021** - As 2020
* **I'm A Celebrity..... Get Me Out Of Here! 2021** featured highlights from the previous episode of the 2021 series. Before episode 1 had started on 21st November, an ident showing highlights from the previous series in 2020 was shown.
* **Christmas 2021** - This year's Christmas idents featured live action scenes that were filmed at Christmastime. The first of these featured two children building a snowman in a field, which was aired at 12pm on Saturday 11th December. Other idents featured a huge bunch of children singing carols in a cathedral, a family having Christmas dinner, a man selling real Christmas trees on the roadside, numerous people doing their Christmas shopping in a busy street and a couple causing a disaster while decorating their house with decorations. In addition, an ident featuring a couple watching a Christmas movie and enjoying popcorn was used to introduce movies, one with Santa Claus sitting in front of the fireplace reading his "North Pole" newspaper was used to introduce the news, and one with a family having their Christmas breakfast was used to introduce GMTV.
* **Rugby Six Nations 2022** - a series of six idents featuring groups of friends cheering in front of their TVs when someone from their chosen nation scored a goal while watching a match.
* **Black History Month 2022** - This set of special idents from October 2022 featured the faces of famous black people from around the world. This set only lasted until 18th October.
* **Im A Celebrity..... Get Me Out Of Here! 2022** - As 2021, but with highlights of the previous episode of the 2022 series. This was the first special ident to feature the edited ITV1 logo used since 18th October, and 19 days later when the 2022 series was debuted the show itself had received a new logo.
* **Christmas 2022** - As 2021 but with the updated ITV1 logo. The first of those idents was shown just before the weekend news bulletin at 12.30pm on Saturday 10th December.
* **Rugby Six Nations 2023** - as 2022
* **King Charles III's Coronation** - On 6th May 2023 a special ident was shown to mark the coronation of King Charles III. This ident only lasted for one day.
* **Black History Month 2023** - as 2022. This time, the idents managed to last the whole month of October.
* **I'm A Celebrity..... Get Me Out Of Here! 2023** - as 2021 & 2022, but with highlights of the previous episode of the 2023 series.
* **Christmas 2023** - This year's Christmas idents featured montages of the most popular Christmas films ever made, with the most popular Christmas songs being played as soundtracks. The first of those idents was shown at 10am on Saturday 16th December.

## Trivia

* At 6am on 18th October 2022, an ident with a plasticine model of Alan Halsall (Tyrone Dobbs) from the 2018 ident set was accidentally used before GMTV, just before the new look got rolled out during the show.