GreenPins

## Summary

GreenPins is a web-based search engine application for users in Singapore to locate Food & Beverage (F&B) businesses that implement practices to contribute to food security and/or sustainability.

## About Us

Can eating good food strengthen Singapore’s food security and address climate change?

We think it can and it must, and so does the growing community of eco-conscious food lovers. Hence, we launched GreenPins to empower consumers to eat sustainably. GreenPins is a web-based application that enables users to locate, learn of, and support F&B businesses that have achieved any of these five sustainability criteria: *Plant-based Options, Reduce Food Waste, Reduce Reuse Recycle, Sustainably Sourced Ingredients* and *Eco-Certified*.

Furthermore, we aspire to be the de facto nexus where meaningful partnerships are nurtured between interested F&B businesses and organisations working on sustainability. In doing so, GreenPins strives to help businesses explore how they can implement sustainability initiatives while remaining profitable. Ultimately, we believe that all businesses with meaningful Earth-friendly practices should be recognised for their efforts regardless of their type and scale.

The community of eco-conscious food lovers has given rise to ground-up initiatives and businesses that want to make a difference. Hence, it is timely to consolidate these efforts to amplify the visibility of these businesses and their efforts. Let us work together to strengthen food security and sustainability in Singapore!

## Our Mission

- To inform, encourage, and empower consumers to eat sustainably.
- To reward and promote businesses with initiatives that enable consumers to eat sustainably.
- To build meaningful partnerships between F&B businesses and organisations working on food-related sustainability issues.

## Our Vision

To consolidate sustainable initiatives in the retail food industry.

## Sustainability Criteria

On GreenPins, users will be able to locate F&B businesses that achieve one or more of our 5 sustainability criteria.

### Plant-based Options

Plant-based meals are healthier and are great for the environment! They consume less energy and water to prepare, and result in a smaller carbon footprint.

### Reduce Food Waste

Food waste is a big issue in Singapore. While some causes are trickier to address, we can do our part as a society by redistributing leftover food to those who want it. Sending leftover food and food waste for composting, and improving food inventory management practices can also help reduce the amount of food waste generated in Singapore.

### Reduce Reuse Recycle

Reducing and recycling food packaging waste has several benefits. First, we conserve natural resources and reduce the amount of energy and water used to produce more packaging. Reducing the amount of packaging waste also decreases the amount of waste sent to our landfills and the pollution of our landscapes and ecosystems.

### Sourced Sustainably

As part of our plan to produce 30% of our food by 2030, we can choose to support local farms. Ingredients from local farms are transported over significantly shorter distances and thus result in lower carbon footprints. Sourcing ingredients from farms and fisheries with sustainable farming and harvesting practices is key too. Choosing sustainably-sourced ingredients from these local and overseas farms and fisheries that have sustainable practices will improve the health of ecosystems in the region.

### Eco-certified

Eco-certification schemes are evidence of a business’s commitment to achieving Energy and Water Efficiency, and to implementing environmentally-friendly management and operation practices.

## How to Get Involved

### For F&B Businesses

If your business has implemented an action that achieves 1 or more of the 5 sustainability criteria, we are happy to feature your business on our web application - at no cost! Send us an email at greenpins.sg@gmail.com and we will be in touch.

### For Organizations working on Food-related Sustainability Issues

We believe in the power of connecting organisations who can forge meaningful partnerships with F&B business to empower consumers to eat sustainably. We hope to increase the visibility of these organisations and increase their access to F&B businesses who are also committed to empowering consumers to eat sustainably. Send us an email at greenpins.sg@gmail.com and we will be in touch.

### For Individuals

#### Recommend a Sustainable Business

Please fill out this form if you know any sustainable F&B business that should be listed on GreenPins.

#### Closed Beta Testing

GreenPins is currently going through a closed beta test. If you are interested in being a closed beta tester of our application, please drop an email at greenpins.sg@gmail.com.

#### Working at GreenPins

As we are rapidly expanding our networks and reach to the F&B business community, we would like to invite all passionate individuals who are keen on joining us in our mission to transform food consumption in Singapore to contact us. Please send us your CV and relevant materials to greenpins.sg@gmail.com, and tell us what you can contribute!

## Get in Touch

Email: greenpins.sg@gmail.com
Check our availability for a call: Calendly