DFS Group

### Headquarters

8/F, Chinachem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

### Parent

LVMH (1997-present)

**DFS** ("**DFS Group**") is a Hong Kong-based travel retailer of luxury products. Established in 1960, its network consists of over 420 locations, including duty-free stores in 18 major airports and 14 downtown Galleria stores, as well as affiliate and resort locations. as well as resort locations worldwide. It is privately held and majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Warren Miller. As of January 11, 1997, DFS Group operates as a subsidiary of LVMH.

DFS is headquartered in Hong Kong and has offices in Australia, Cambodia, China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam. DFS Group employs over 9,000 people, operating in 14 countries worldwide. In 2017, nearly 160 million travelers visited DFS stores.

## History

### Beginnings

In 1960, American entrepreneurs Charles Feeney and Robert Warren Miller founded Tourists International, which later became Duty Free Shoppers (DFS), in Hong Kong. Minority owners included Alan Parker with a 20% stake, and Anthony M. Pilaro who held 2.5%. The entrepreneurs anticipated the growing spending power of military servicemen as well as the rise of international travelers from Asia, following vast improvements in international air travel after World War II. In 1962, two DFS stores were opened at the international airports in Hong Kong and Honolulu, the first duty-free shop in the United States.

### Expansion and re-branding

In the 1960s and 1970s DFS Group significantly expanded their operation in Eurasia and North America. DFS capitalized on the rising wave of Asian tourists who began to travel further overseas, opening stores in international airports and later in downtown locations where travelers could shop and have their purchases delivered before departure. In 1968, DFS opened its first downtown duty-free store in Kowloon, Hong Kong, followed shortly thereafter by Honolulu and eventually expanding to 14 locations all over the world. In 2005, branded halls opened in Okinawa, Japan, launching a new shop-in-shop concept for DFS Gallerias. In 2010, DFS University was established for enhancing the expertise of its sales associates.

In 2013 DFS reached 420 locations worldwide and undertook a major branding initiative setting the stage for the next generation of expansion. It re-branded its downtown Galleria Stores “T Galleria” and moved to a strategy of localization for airports, working with local suppliers to increase its mix of “destination” products. In 2015 DFS opened its first transformational wines and spirits duplex store at Singapore Changi Airport, including a Long Bar by Raffles. In the same year, it also launched T Galleria Beauty by DFS, a standalone beauty concept store in Hong Kong and Macau.

In 2016 DFS expanded its operations, opening T Galleria Angkor in Siem Reap, Cambodia, a significantly extended space at T Galleria by DFS, City of Dreams in Macau, and its first European store, T Fondaco dei Tedeschi in Venice, Italy. In 2017 it announced plans to open in Paris in 2020 within the renovated La Samaritaine complex.

In late 2017, Ed Brennan returned to DFS as chairman and chief executive officer of DFS Group, and a member of the LVMH Executive Committee. He succeeded Philippe Schaus who became chief executive officer of Moët Hennessy, the Wines and Spirits Division of LVMH.

## Acquisition

In 1996, LVMH acquired the majority share of DFS Group, buying out partners Feeney, Parker, and Pilaro and setting a new focus on the combined elements of travel and luxury. It developed a merchandising strategy based around five core “pillars” – Beauty and Fragrances; Fashion and Accessories; Watches and Jewelry; Spirits, Wine and Tobacco; and Food and Gifts – and a new tagline, “The Traveler's Luxury Department Store”. It also created an annual “Masters Series”, showcasing the best products across all its categories and convening leading brand representatives, top customers, media and industry analysts in a celebration of luxury. In 2004, the company moved its headquarters to Hong Kong from San Francisco, California as part of a corporate restructure.

## Locations

DFS Group operates around 420 duty-free boutiques at 18 international airports, 14 downtown Galleria stores, as well as resort locations around the world. DFS stores locations are as follows;

### Greater China

* DFS, Haikou Meilan International Airport, Hainan, China
* T Galleria by DFS, Canton Road, Hong Kong
* T Galleria by DFS, Tsim Sha Tsui East, Hong Kong
* T Galleria Beauty by DFS, Causeway Bay, Hong Kong
* T Galleria by DFS, City of Dreams, Macau
* T Galleria by DFS, Shoppes at Four Seasons, Macau
* T Galleria by DFS, Studio City, Macau
* T Galleria Beauty by DFS, Galaxy Macau, Macau
* T Galleria Beauty by DFS, MGM Cotai, Macau
* T Galleria Beauty by DFS, MGM Grand, Macau

### Japan

* DFS, Kansai International Airport, Kansai, Japan
* T Galleria by DFS, Okinawa, Japan
* DFS, Naha Airport, Okinawa, Japan
* TIAT Duty Free, Haneda International Airport, Tokyo, Japan
* JAL Duty Free, Narita International Airport, Tokyo, Japan

### Asia (Other)

* T Galleria by DFS, Angkor, Siem Reap, Cambodia
* DFS, Ngurah Rai International Airport, Bali, Indonesia
* T Galleria by DFS, Bali, Indonesia
* T Galleria by DFS, Singapore
* DFS, Singapore Cruise Centre, Tanah Merah, Singapore
* DFS, Singapore Cruise Centre, HarbourFront, Singapore
* DFS, Singapore Changi Airport, Singapore
* CRAC Duty Free, Cam Ranh International Airport, Cam Ranh, Vietnam
* DIA Duty Free, Da Nang International Airport, Da Nang, Vietnam
* NASCO Duty Free, Noi Bai International Airport, Hanoi City, Vietnam
* SASCO Duty Free, Tan Son Nhat International Airport, Ho Chi Minh City, Vietnam

### South Pacific

* T Galleria by DFS, Guam
* DFS, Roman Tmetuchl International Airport, Palau
* DFS Palau Pacific Resort Shop, Palau
* DFS Palasia Shop, Koror, Palau
* DFS, Saipan International Airport, Saipan
* T Galleria by DFS, Saipan

### North America

* T Galleria by DFS, Honolulu, Hawaii
* DFS, Honolulu International Airport, Honolulu, Hawaii
* DFS, Kahului Airport, Kahului, Hawaii
* DFS Galleria, Hilton Hawaiian Village
* DFS, San Francisco International Airport, San Francisco, California
* DFS, Los Angeles International Airport, Los Angeles, California
* DFS, John F. Kennedy International Airport, New York City

### Australia and New Zealand

* T Galleria, by DFS, Cairns, Australia
* T Galleria, by DFS, Sydney, Australia
* T Galleria by DFS, Auckland, New Zealand

### Europe

* T Galleria La Samaritaine, Paris, France
* T Fondaco dei Tedeschi, Venice, Italy

### Middle East

* DFS, Abu Dhabi International Airport, UAE

## Awards and recognition

In 2017, DFS retained the San Francisco International Airport retail concession for a further 14 years. In 2015 DFS Group was awarded "Best Technology Platform" under the Best Treasury and Finance Strategies in Asia Pacific category at The Corporate Treasurer Awards. In 2017 it received the 19th Duty-Free News International (DFNI) Asia/Pacific Awards for Travel-Retail Excellence.