A2TV

A2TV logo since May 2022.

### Launched

November 7, 1943 (as Alvernian Transmission 1)December 2, 1960 (as Alvernian Television) November 6, 1965 (as A2TV)

### Former Name(s)

Alvernian Transmission 1Alvernian Television

## Scratch Info

### Link

A2TV Studio

**Alvernian 2 Television,** more commonly known as **A2TV**, is an Alvernian public television network owned and operated by **A2 Limited.**

## History

### Pre-launch

Test transmissions were carried out on November 10, 1943, three days after the Public Radio Authority split into two seperate entities: Alvernian Public Radio (present-day RBN) and Alvernian Transmission 1 (AT1 for short). The network broadcasted 5 days a week, from 5pm to 10pm.

### Launch

AT1 was rebranded to Alvernian Television on December 2, 1960, and officially started regular transmission on the same day, at 10am. Alvernian Television broadcasted daily from 9am to 11pm, providing viewers with entertainment and news.

### A2TV era

On November 6, 1965, Alvernian Television was rebranded once again, to A2TV, to avoid confusion with Alvernian's **Public Broadcasting Television**. A few years later, on August 1969, colour transmission was brought to A2TV.

On August 9, 2000, A2TV moved to a 24-hour broadcast. Subsequently, sister channel and digital channel **A2 Prime**, aired A2TV broadcasts after 12am. A few weeks later, A2TV was made available through **Alvernian Cable's** **TVBOX** and **Sky Digibox.**

#### The 2007-08 Glob**a**l Financial Crisis

In September 2007, as the global financial crisis was at its peak, A2TV and its low view ratings, were in dire straits, and as a privately-owned company, was in debt and on the verge of bankruptcy. On the 15th, **Sky Limited** opted to buy 45% of A2 Limited's shares and by the start of October, it was partly owned by Sky Limited. There were even plans for Sky to rebrand A2TV into Sky Alvernia, but this plan never went through.

During the "Sky-A2" era, essential programmes, specifically **A2 News** and **A2 Sports**, were withdrawn and replaced by its Sky alternative, making Sky News Alvernia and Sky Sports Alvernia respectively. Some programmes produced in-house by A2 Productions also saw its run being halted, like shows such as Nature Dilemma (despite the programme being a joint venture between PBNA and A2TV), and Square: The Puzzle Game. This is obviously done to cut down on expenses so that A2TV could reorganize itself.

At the end of January 2008, as A2TV slowly stabilized itself from danger, Sky Limited gradually brought back its programmes, starting with A2 News, to **Animal Sanctuary** in June 2008. Unfortunately, a notable drama series called **Denton Square**, did not return.

Finally, in December that year, Sky Limited officialy parted ways with A2 Limited, giving their shares back to its rightful owners. All Sky-IP brands were also rebranded back to their original forms.

### 50th Anniversary Incident

On A2TV's 50th anniversary in 2010, the live show **A2TV Jubilee Year** (showcasing and celebrating A2TV's 50 years of bringing entertainment and dedication to the TV screens), had to be postponed from its intended 9pm broadcast schedule when breaking news reached about a high speed train incident (later to be known as the **Southcott Hill Rail Disaster**), killing 187. After said news broadcast, members and live audience present in the studio were told to keep a minute of silence to mourn the loss of the people affected. Airings of the show meanwhile, were then cancelled entirely, with an end card notifying that the live show would be postponed the next week.