KEUG

**KEUG-TV** (channel 3), is a television station in Eugene, Oregon, United States, serving as the Fox affiliate for western Oregon. It is owned by the Dorado Media Group, which provides certain services to NBC affiliate KMRT (channel 16), under a shared services agreement (SSA) with Central Broadcasting. Both stations share studios on Martin Luther King Jr. Parkway in Springfield, where KEUG-TV’s transmitter is also located.

## History

The station began broadcasting on September 4, 1991, as KVEU, an independent station owned by Lane Telecasting. In 1995, KVEU became an exclusive Fox affiliate. Lane was purchased by Burnham Communications, an operator of cable systems, in 1997; when Tele-Communications Inc. acquired the cable systems the next year, management carried out a leveraged buyout of the broadcast division to form Holme Media. KVEU and the other Holme stations were sold to Osborne Communications in 1998.

In late 2006, KVEU and the other Osbourne stations were sold to the Dorado Media Group just as the remainder of Osborne Communications was merging with Stirk Media Properties. Later that year, Dorado bought out Clear Channel Communications, owners of NBC affiliate KMRT-TV (channel 16), and all licensee assets were given to Newport Television. The deal closed on March 14, 2008.

In 2012, Newport Television entered into agreements to sell most of its stations to the Nexstar Broadcasting Group, Sinclair Broadcast Group, and Cox Media Group. It would not be until November 26, 2012, when Newport announced a sale to Fisher Communications. When Fisher tried to acquire several Newport stations outright in 2012, it could not legally keep both KEUG and KMRT because Eugene has only six full-power stations (too few to legally permit a duopoly). Although KMRT was longer-established, Fisher opted to keep KEUG and sold KMRT to Central Broadcasting, LLC. While still awaiting FCC approval of the sale to Central Broadcasting, LLC, on April 11, 2013, Fisher announced that it would sell its properties, including KEUG and the planned Share Services Agreement with KMRT, to the Dorado Media Group. The FCC granted its approval of KMRT to KMRT Central Broadcasting, LLC on April 24, and the sale was consummated on June 3, 2013. The sale of the Fisher stations to Dorado was completed on August 8, 2013.

### **Fox moves to channel 3**

Beginning in 2014, the station changed its call letters to KEUG-TV. Concurrently, KEUG entered into a channel-sharing agreement with KMRT, launching a simulcast being added to KMRT's third digital subchannel, branded as "Fox 3", which it launched on July 1.

The transition process began on September 25, 2014, as Dorado reached a deal to sell KVEU’s license to Howard Stirk Holdings. The two stations then swapped licenses four days later; KVEU’s call sign was moved to the new KEUG license and virtual channel 3, while KVEU’s call sign was moved to the KVEU license and virtual channel 68 which will be sold to Howard Stirk Holdings. On March 11, 2015, the former KVEU changed its call letter to KHWH.

## Programming

In addition to the Fox network schedule, syndicated programming on KEUG-TV includes The Drew Barrymore Show, Steve Wilkos, Maury, TMZ on TV, and Daily Mail TV.

### **News operation**

KEUG-TV presently broadcasts 34½ hours of locally produced newscasts each week (with 6½ hours each weekday and one hour each on Saturdays and Sundays); in addition, the station produces the lifestyle program Around the Valley, which airs weekdays at 10:00 a.m. prior to its midday newscast.

On October 6, 2003, KEUG debuted a two-hour weekday morning newscast, titled *Good Day Western Oregon*; that same date, the station also launched a half-hour midday newscast at 11:30 a.m. In the summer of 2017, Good Day was reformatted to the new *EyeOpener Western Oregon*, following Dorado’s launch of a refreshed version of the former Tribune-produced *EyeOpener* morning show, expanding to five hours, running from 5-10 a.m.

## Technical information

### **Subchannels**

The station's digital signal is multiplexed:

 3.2
 3.3
 3.4

### Analog-to-digital conversion

KEUG-TV shut down its analog signal, over VHF channel 3, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 48. Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 3.

**CBS affiliates:** KBDO | KESL-TV | KSCA | KSYX
**See also:** Dorado station logos

**Regional cable news:**New England Now | Northwest News Now

**Regional sports networks:** ACME Sports17: ACME Sports Bay Area | ACME Sports Northwest
Voom Sports17:

**Digital subchannel networks:** FGO (TV network) | QTV2 | Rewind3

**Programming:***EyeOpener*

1Owned by Central Broadcasting and operated by Dorado under an outsourcing agreement.
2Owned by ACME Networks, LLC, a joint venture of Dorado and WarnerMedia.
3Owned by Dorado and operated by WarnerMedia.