Genshin Impact Collaborates with Sanxingdui Museum

This article contains AI-generated translation.

 Author
 Published

为持续推动三星堆文化出海，我们又有新伙伴啦！
To continue promoting the cultural influence of Sanxingdui globally, we have a new partner!

12月8日，三星堆博物馆与《原神》官宣合作，《原神》人气角色钟离现身联动海报，注视着三星堆标志性文物青铜鸟。据了解，三星堆与《原神》联动是三星堆博物馆新馆落成后首次游戏联动。
On December 8th, the Sanxingdui Museum officially announced a collaboration with *Genshin Impact*, featuring the popular character Zhongli in a joint promotional poster, overlooking the iconic Sanxingdui bronze bird artifact. It is reported that this collaboration between Sanxingdui and *Genshin Impact* marks the first game partnership since the completion of the new Sanxingdui Museum.

本次联动，四川国际传播中心作为特别支持媒体，与《原神》一起面向海外“Z世代”，传播三星堆文化，推动中华优秀传统文化创造性转化和创新性发展，持续不断“破圈”融合。
In this collaboration, Sichuan International Communication Center, as a special supporting media, joins hands with *Genshin Impact* to target the overseas "Generation Z," disseminating the culture of Sanxingdui and promoting the creative transformation and innovative development of outstanding traditional Chinese culture, continuously breaking barriers and fostering integration.

《原神》是中国游戏出海代表性项目，入选商务部“2021—2022年度国家文化出口重点项目名单”，截至目前，已登上78个国家及地区畅销榜榜首，并取得了147个国家及地区畅销排名前十的好成绩。在推特（X）平台上，《原神》在垂类领域热度排名第一。
*Genshin Impact* is a representative project for Chinese games going global and has been selected as a key cultural export project by the Ministry of Commerce for the years 2021-2022. As of now, it has topped the sales charts in 78 countries and regions, achieving excellent rankings in the top ten best-selling lists in 147 countries and regions. On the Twitter platform, *Genshin Impact* holds the top spot in popularity in its category.

12月8日，由四川省文物局指导，四川文化产业投资集团有限责任公司、三星堆博物馆和上海米哈游网络科技股份有限公司联合主办的四川文投集团“文物赋活”计划发布会暨广汉市三星堆文旅发展有限公司&米哈游原神战略合作启动仪式在三星堆博物馆隆重举办。来自四川省委宣传部、四川省文物局、三星堆管委会、四川文投集团、米哈游公司的相关领导出席见证了本次活动。
On December 8th, under the guidance of the Sichuan Provincial Cultural Relics Bureau, the Sichuan Cultural Industry Investment Group Co., Ltd., Sanxingdui Museum, and Shanghai miHoYo Network Technology Co., Ltd., jointly organized the Sichuan Cultural Investment Group's "Cultural Heritage Revitalization" project launch event and the initiation ceremony of the strategic cooperation between Guanghan City Sanxingdui Cultural Tourism Development Co., Ltd., and miHoYo for the game *Genshin Impact*. The event was held grandly at the Sanxingdui Museum. Leaders from the Propaganda Department of the Sichuan Provincial Party Committee, Sichuan Provincial Cultural Relics Bureau, Sanxingdui Management Committee, Sichuan Cultural Investment Group, and miHoYo Company attended to witness this significant occasion.

四川省文物局二级巡视员李蓓在活动致辞中表示，多年来，省文物局始终坚持“保护第一、加强管理、挖掘价值、有效利用、让文物活起来”的新时代文物工作方针，坚定历史自信、文化自信，紧紧围绕全省文物保护利用工作，深化文物研究阐释，努力推动文物事业实现新发展，铸就社会主义文化新辉煌。此次与四川文投集团共同发起“文物赋活”计划，将极大地整合多方资源、汇聚多方力量，充分发挥文物资源传承文明、推动发展的作用，促进全省文博体系共同探索文物传播的新方式、新路径，推动新时代文物事业迈上新台阶。
Li Bei, Deputy Director of the Sichuan Provincial Cultural Relics Bureau, expressed in her speech at the event that over the years, the Provincial Cultural Relics Bureau has consistently adhered to the new era cultural relic work policy of "protection first, strengthening management, exploring value, effective utilization, and bringing relics to life." They have remained firm in historical and cultural confidence, closely focusing on the province-wide cultural relic protection and utilization efforts, deepening research and interpretation of cultural relics, striving to promote new development in the cultural relic cause, and creating a new brilliance in socialist culture. The joint initiation of the "Cultural Heritage Revitalization" project with the Sichuan Cultural Industry Investment Group will greatly integrate various resources, gather strengths from different quarters, fully leverage the role of cultural relics in inheriting civilization and promoting development. This initiative aims to facilitate the exploration of new ways and paths for the dissemination of cultural relics, promoting the cultural relic cause in the new era to reach new heights.

如何保护好、传承好、利用好珍贵文物，让更多文物真正活起来，是所有文物工作者都要思考并实践的新时代命题。三星堆博物馆管委会有关负责人表示，当前，三星堆博物馆以新馆建成开放为契机，坚持保护和利用统筹、事业和产业贯通、文化和旅游融合，全面推动三星堆国家文物保护利用示范区和国家考古遗址公园建设，希望借助现代科技的力量，网络传播的势能，使古老的文物焕发出时代的活力。
How to protect, inherit, and effectively utilize precious cultural relics, enabling more relics to truly come to life, is a new era proposition that all cultural relic workers need to contemplate and put into practice. The relevant person in charge of the Sanxingdui Museum Committee stated that currently, with the completion and opening of the new museum, the Sanxingdui Museum seizes the opportunity to balance protection and utilization, integrate the cultural and tourism industries, and comprehensively promote the construction of the Sanxingdui National Cultural Relic Protection and Utilization Demonstration Zone and the National Archaeological Site Park. They hope to harness the power of modern technology and the potential of online communication to rejuvenate ancient relics with the vitality of the times.

米哈游相关负责人介绍，米哈游以传统文化为源，依托数字技术进行创新表达，用原创IP的方式传播中国文化，以全新方式为中国民族文化注入了新灵魂，努力做好传统文化和年轻文化的有机结合，打开了“让文物活起来”的新空间。
Officials from miHoYo introduced that they draw from traditional culture, innovate through digital technology, and disseminate Chinese culture through original IP, injecting a new soul into Chinese national culture in a novel way. They strive to achieve an organic integration of traditional and youthful culture, opening up a new space to "bring cultural relics to life."

发布会上，广汉市三星堆文旅发展有限公司和上海米哈游天命科技有限公司、四川金色映像文化传播有限公司与上海米哈游天命科技有限公司分别签署战略合作协议，将围绕文化创新发展，共同挖掘四川省文物、非遗的文化价值，面向全球推广众多Z时代青年群体推广神秘的三星堆文明，用年轻化表达方式和宣传手段，让文物活起来、走出去，助力新时代四川文化强省建设。
During the press conference, Guanghan City Sanxingdui Cultural Tourism Development Co., Ltd., Shanghai miHoYo Tianming Technology Co., Ltd., Sichuan Jinseyingxiang Culture Communication Co., Ltd., and Shanghai miHoYo Tianming Technology Co., Ltd., respectively, signed strategic cooperation agreements. They will collaborate on cultural innovation and development, jointly explore the cultural value of cultural relics and intangible cultural heritage in Sichuan Province, and promote the mysterious Sanxingdui civilization to the global Generation Z audience. Through youthful expression methods and promotional means, they aim to bring relics to life, go global, and contribute to the construction of a culturally strong Sichuan province in the new era.