Winchester Grand-Opening Flyer (1977)

## Winchester Grand-Opening Flyer

Flyer.

The ***Winchester Grand Opening Advertisement*** was distributed by the Atari sub-division of Warner Communications Incorporated in May 1977, to advertise the new family concept of Chuck E. Cheese's Pizza Time Theatre which would make its debut on 370 South Winchester Boulevard located in the Town & Country Shopping Center in San Jose, California.

## History

While no specific data is documented outside of the flyer itself, It can be speculated that this was produced and distributed by the Atari sub-division of Warner Communications Incorporated from early May 1977 to May 17, 1977. The advertisement was distributed around the San Jose area to build an audience for the upcoming Chuck E. Cheese's Pizza Time Theatre opening on 370 South Winchester Boulevard.

Early on in the lifetime of the Chuck E. Cheese and Showbiz Pizza collected fandom, a member of the community by the name Darryl Heine, had found the opening flyer from an unknown source around the beginning of the twenty-first century. In 2012, a group of fandom members including Travis Schafer, Webmaster of ShowbizPizza.com, spent their afternoon searching through newspapers at the San Jose Public Library located on 1000 South Bascom Avenue, San Jose, California. Alongside the original advertisement, an alternative advertisement for the location was found.

In June 2013, ShowbizPizza.com recreated the flyer and is now available via a .pdf as apart of the Information University.

## Pages

### Page 1

```
***"Bring in this coupon, feast on Pasqually's™ pizza, catch the Warblettes™ wailin' Soul, Crusty™ and Jasper™ singin' and jokin', play one of our 30 amusement games... and I'll give you a T-Shirt! FREE!"***

"Just like I'm wearin' I'm your host, Chuck E. Cheese,™ alias "The Big C." (Pleased to meetcha!) I wantcha to personally help me celebrate the Grand Opening of the most **unique** family pizza restaurant **ever!** With great pizza, 3 dimensional computer animated, larger-than-life animals doin' their singing' and joke tellin' routines, the latest games. It's a pizza "nightclub" for kids 1-100.

***The food's something else.***
"Delicious special recipe pizzas - your favorites, plus a new high protein treat. There's 8 different hot sandwiches, a salad bar, and the newest treat - sensational soft frozen yogurt.

***In Pizza We Trust.***
"Special tokens (25¢ value) are given free with different menu "specials." You use 'em as well as quarters to play the games in our special game rooms and pizza booths.

***Animals that talk and sing.***
"Pasqually, our singing, animated chef, calls your order in his Italian dialect. And our animated Pizza Time Players, the Warblettes (3 soul singin' magpies), Crusty the Cat,™ Jasper T. Jowls™ (our banjo-pickin' hillbilly dawg), and me, we do our numbers in 3 shows a day!

***Family Events***
"Special Event Distractions, birthdays and the like, can also be programmed by the manager. (He's a real human no cold nose or fur or nothin!)"

```

#### Coupon

```
***Pizza Timer Grand Opening Special!***

"Here's the deal to get a FREE Pizza Time Theatre T-Shirt (wait til' you see it in color) all you have to do is:

Bring this coupon to my place here beginning May 17.

Buy any of my large size pizzas.

You have to be 16 or under and come in with an adult. And you only get one T-Shirt per family (sorry, our supply is very limited.)

Hurry, cause the offer is only limited to the first 1000 kids.

***Bonus!***
I'm also givin' away DOUBLE game tokens for each large pizza of your choice. Tuesday May 17 through Friday, May 20. So hurry up and get here for the goodies."

```

## References

1. ↑ https://youtu.be/Tto6QEnKujU?si=dLHdEfp19Ls2KZk-
2. ↑ ptt\_ad\_1977winchester.pdf (showbizpizza.com)