FIFTY FIFTY

The Beginning Concept Photo

**FIFTY FIFTY** (피프티 피프티) is a South Korean girl group under ATTRAKT. They debuted on November 18, 2022, with their debut mini album *"THE FIFTY".*

## Name Meaning

The name FIFTY FIFTY means '50 vs. 50', which means a '50:50' probability, and also contains the meaning of 'ideal' and 'reality' respectively.

## History

### 2022: Debut with *THE FIFTY*

On November 10, 2022, ATTRAKT revealed the group's name and teased that they were preparing to officially debut. Two days later, on November 12, it was confirmed that FIFTY FIFTY would be debuting later that month with their first mini album *THE FIFTY*. The mini album, along with its title track "Higher", were released on November 18.

### 2023: Fandom name, first comeback with *The Beginning,* "Barbie Dreams"

On January 25, 2023, the group revealed through their official social media accounts they were preparing to make their first-ever comeback. FIFTY FIFTY's first single album, titled "The Beginning", was released on February 24 that year, with "Cupid" serving as the title track.

On February 23, FIFTY FIFTY announced their official fandom name to be HUNNIES.

On April 25, ATTRAKT announced that they had established a strategic partnership with Warner Records to promote FIFTY FIFTY in the United States.

On May 25, it was announced that FIFTY FIFTY would participate in the original soundtrack for the film *Barbie* with the song "Barbie Dreams", featuring American rapper Kali. The soundtrack was released on July 7, 2023.

On June 23, ATTRAKT stated that one of FIFTY FIFTY's members, later revealed to be Aran, underwent surgery on May 2 and would need one to two months of recovery. Additionally, they explained they are currently in the midst of a legal battle against third parties that allegedly approached their artists to sign with them and encourage them to ignore their current valid exclusive contracts. On June 26, ATTRAKT stated that they have obtained material evidence that an outside party tried to get FIFTY FIFTY to join them and that Warner Music Korea had been involved in the discussions. They also sent a certification of contents and asked the agency to provide a precise explanation and statement of their position. Warner Music Korea denied all the claims later that day. On June 28, FIFTY FIFTY's representative BARUN announced that the group has filed a lawsuit against ATTRAKT to suspend their exclusive contracts, citing violation of contract and the members' reputation being damaged through recent media reports. As a result the Barbie film promotions were cancelled.

## Discography

### 2023

* The Beginning (Single Album)
* Barbie Dreams (OST; as part of *Barbie: The Album*)

## Official Links

* Instagram
* TikTok
* Twitter
* Youtube

## References

1. ↑ (KR) ETNews: 자신감엔 이유가 있다! 피프티 피프티, ‘4세대 아이돌’ 새 패러다임 선언
2. ↑ @we\_fiftyfifty on Twitter (November 10, 2022)
3. ↑ @we\_fiftyfifty on Twitter (November 12, 2022)
4. ↑ @we\_fiftyfifty on Instagram (January 25, 2023)
5. ↑ Soompi: Rookie Girl Group FIFTY FIFTY Announces Official Fan Club Name
6. ↑ Soompi: FIFTY FIFTY Strikes Up Partnership With U.S. Label Warner Records
7. ↑ Billboard: ‘Barbie’ Movie Soundtrack Lineup Features Lizzo, Ice Spice, FIFTY FIFTY & More
8. ↑ Soompi: FIFTY FIFTY’s Agency Explains Group’s Lack Of Promotions And Legal Battle Against Third Parties
9. ↑ Soompi: FIFTY FIFTY’s Agency Names Warner Music Korea As The “External Force” Allegedly Trying To Poach Members
10. ↑ Soompi: Warner Music Korea Responds To Allegations Made By FIFTY FIFTY’s Agency
11. ↑ Soompi: FIFTY FIFTY Files To Suspend Exclusive Contracts With ATTRAKT
12. ↑ The ATTRAKT: Fifty Fifty Official Profile