Past Life

special edition/CD/LP/cassette

**Past Life -** fourth studio album by American/Italian singer, songwriter Luca Guarneri. On November 29, 2020 in the morning of European time, the artist made the album available for free on iTunes and on streaming platforms for limited time. The physical version of the album was released on January 4, 2021.

On December 10, 2020 special edition with 2 new tracks was released.

Deluxe version with 3 new tracks for Target was released on January 11, 2021.

A huge Past Life Tour is planned to the largest stadiums in the world. It is scheduled to start on July 7, 2021 in New Zealand and concluded on August 26, 2022 in Poland.

On January 23, 2021 the album make a debut on Billboard Hot 100 on #1 (for the first time in Guarneri's life).

For the first time in Luca's career, the album turned out to be a huge commercial success in the charts.

On September 9, 2021 new version were released. **Past Life: A Sweeter Place Edition** concluded all tracks and new *A Sweeter Place* with Kid Cudi.

On November 1, 2021 will be released a complete version of the album on 2CD.

On 64th Annual Grammy Awards **Past Life** recieved nomination for Album Of The Year and *Souvenir* for Best Pop Solo Perfromance.

## Background

During the It Ain't Me World Tour, Luca began working on the next album. This time the album was to be announced earlier and the promotion was to be dynamic. The first single *Me & My Girls* was released in November and Luca announced the album **Look At Me Now** for December. However, the premiere did not take place for logistical reasons. In January 2020, another song, *Middle Of Nowhere*, was released, but it was not specified whether jst is a single from the new album, because there were plans to release "the best" album.

In March, the global pandemic stopped all promotion and publishing plans. Luca decided to take a break (by giving a one-time acoustic concert from home).

## Recording sessions

In 2019, Luca started working on new songs. One of the songs was *Look At Her Now*, which was to promote the album of the same name. *Anxiety*, *Wolves* and *Camouflage* were also made during this session during the tour in Europe. Two released singles (*Me & My Girls*, *Middle Of Nowhere*), despite their plans, were ultimately not included in the track list.

Luca recorded the rest of the songs at his home studio in Beverly Hills. The standard version was completed in July 2020, but due to epidemics, the premiere of the album has not been planned yet. After the release of the single *Rare*, the official promotion of the album began and the singer announced a very personal album and a great tour during live streams. On November 1, the second single, *Look At Her Now*, was released and the artist officially announced the release of the album **Past Life** on January 5, 2021.

On November 29, 2020, after the album was released for free, Luca decided to add new songs and on December 3, a special version of the album was released, containing the song *Wild Love*, which was previously written but was rejected, and the new composition *Souvenir* (written on the birth of his first child on November 29, 2020).

## Titling and artwork

Ever since Luca started planning the album, his intention was to open up to the fans. After creating the song, *Past Life* knew it would be a fitting title for such a personal album. Additionally, in 2021, 10 years will have passed since brain tumor surgery, so the title would have multiple meanings.

Before the premiere, the name *Rare* or *Look At Me Now* was also considered.

After the premiere of *Souvenir*, this name was also a candidate for the album title.

Despite the announcement that the cover would feature the singer's face, Luca decided to underline the title with a dark cover with arms shielding the crumbling head. The booklet attached to the album contains photos.

## Music and lyrical interpretation

The music found on *Past Life* is composed mainly of pop and electronic music. Luca described the album as being "fun pop" with "a dance beat to it." The album incorporates a wide variety of musical genres into its composition such as pop, Latin-influenced dance, mid-tempo bubblegum pop, new wave, and techno. The album's lyrical themes focus on the topics of love, fame, heartbreak, and freedom, among other. Guarneri said the album was "what [he's] gone through with heartache, friendships, and things like that. I want my fans to know me a little bit better after they hear this record." Guarneri felt the album was a "good point" to figuring out "where [he] wanted to be musically."

## Release and promotion

### Singles

The day before the MTV VMA gala, Luca announced that he was getting ready for the show. On August 30, 2020, Luca performed at the awards ceremony with the latest single *Rare*. The song was released for sale the next day. The song was accompanied by a large media promotion despite the pandemic situation.

On November 1, the second single, *Look At Her Now*, was released. The music video for the song was recorded with the participation of dancers in compliance with the rules against the spread of the virus. The song was promoted in November at the last music gala of the year.

On January 1, 2021 (3 days before the CD album's premiere) Luca released the promo single, *Past Life*.

On March 1, 2021 Luca released third single from the album. *Souvenir* was available on United States.

On September 5, 2021 Luca released *A Sweeter Place* as first song from new version of Past Life.

 "Look At Her Now"
 "Souvenir"
 " A Sweeter Place"
(promo single)

### Tour

After a long tour in arenas around the world, Luca pondered the next step.

During the summer of 2020, he started talking about stadium performances (2019 stadium concerts were selling out).

Officially, the label and Live Nation have approved the dates December 17, 2020.

Past Life Tour opening in New Zealand.

## **Past Life: A Sweeter Place**

**Past Life: A Sweeter Place** is a reissue version of Past Life (2020) released on September 9, 2021 due Warner Music Group (first album with this label). This version included all 17 previously released songs plus new one *A Sweeter Place* with Kid Cudi. Title track was also released as lead single before album premiere (September 5, 2021). CD version will be out on December 27, 2021. 'Unfamilliar' will be cut from newest version and CD. The album was released one day after scheduled.

Tracklist: