CyberFight

**CyberFight Co. Ltd**, known simply as **CyberFight** (**CF**), is an Japanese professional wrestling promotion based in Tokyo, Japan. It is a subsidiary of the CyberAgent internet advertising company.

Following the surge in the popularity of professional wrestling in Japan in 2017, Japanese Internet advertising company CyberAgent acquired all shares of DDT Pro-Wrestling in September 2017, which was followed by Pro Wrestling NOAH in January 2020. In May, CyberAgent launched the Wrestle Universe streaming service, which included DDT and Noah's on-demand programming from both promotion's archives.

The promotion itself was founded on July 26, 2020, by CyberAgent as part of a merge between DDT Pro-Wrestling and Pro Wrestling NOAH alongside DDT's sub-brands Ganbare☆Wrestling and Tokyo Joshi Pro Wrestling as result of the COVID-19 pandemic, with both DDT and Noah operating as separate brands within CyberFight.

## History

### Foundation and acquisitions of DDT Pro-Wrestling and Pro Wrestling NOAH (2017–2020)

Following the surge in the popularity of professional wrestling in Japan in 2017, on September 1, 2017, internet advertising company CyberAgent purchased all shares of DDT Pro-Wrestling from Sanshiro Takagi. Afterwards, CyberAgent increased focus on production and advertising to increase the popularity of the promotion through their social networks such as Abema TV.

On January 28, 2020, Tokyo Sports reported that LIDET Entertainment had sold all shares of Pro Wrestling NOAH to CyberAgent Inc., becoming one of its subsidiaries alongside DDT Pro-Wrestling. Negotiations between Noah Global Entertainment's President Narihiro Takeda, and CyberAgent, began in November 2019, due to Noah's financial struggles, with the deal taking took one month to complete the deal. The following day, Noah alongside DDT's president Sanshiro Takagi formally announced the acquisition. In March, Noah began streaming their events on DDT's internet streaming service DDT Universe, leading to the creation of the Wrestle Universe in May, which included Noah becoming CyberAgent's new streaming service. During this time, both DDT and its sub-brands and Noah began canceling events due to restrictions made by the Japanese government regarding the 2019-20 coronavirus (COVID-19) pandemic. Afterwards, both DDT and Noah began holding shows behind closed doors and relocated all of their programmings to an empty TV studio, with the shows being streamed in the Wrestle Universe.

### Establishment (2020–Present)

On July 27, during a press conference, it was announced that Noah and DDT alongside DDT's sub-brands Ganbare☆Wrestling and Tokyo Joshi Pro Wrestling would be merging into a new company, "CyberFight", which would go into effect on September 1. Despite the merging, it was announced that both would continue to operate as separate brands within CyberFight similar to WWE's brand extension, while the management of both promotions also remained unchanged. Noah and DDT's president Sanshiro Takagi revealed that the merging of both promotions was a result of the COVID-19 pandemic and the need to streamline costs. Takagi also established a plan to overtake New Japan Pro-Wrestling as the largest promotion in Japan, which would include holding a show at the *Tokyo Dome*. As part of the plan, CyberFight lanuched a campaign to expand Pro Wrestling NOAH's social networks such as *Twitter* and *YouTube*, with an expect of growth 100,000 followers by the end of June 2021.

On February 25, 2021, CyberFight president Sanshiro Takagi, CyberFight's executive vice-presidents Akito and Naomichi Marufuji, Ganbare☆Puroresu representitive Ken Ohka and Tokyo Joshi-Pro Wrestling representive Tetsuya Koda held a press conference, announcing that the four brands would be coming together to promote a event the CyberFight Festival on June 6 at the Saitama Super Arena, with the tree main championships of CyberFight, DDT's KO-D Openweight Championship, NOAH's GHC Heavyweight Championship, Tokyo Joshi's Princess of Princess Championship being defended at the event.

On January 11, 2022, CyberFight a second edition of CyberFight Festival event on June 12 at the Saitama Super Arena, which would become an annual pay-per-view (PPV) held by CyberFight.

## Broadcasters

**Domestic:**

* Fighting TV Samurai (currently broadcasting live specials, retrospective shows)
* AbemaTV (online linear television service, live-streaming episodes of *DDT Pro Wrestling Banzai* and *NOAH TV* matches)

**Worldwide**:

* Wrestle Universe (streaming service, broadcasting shows live, as well as on-demand classic, from DDT, NOAH, Ganbare☆Wrestling, and Tokyo Joshi Pro Wrestling)
* FITE TV (2020–present, streaming service, broadcasting most NOAH and DDT's big shows live, as well as on-demand classic)

## Brands

CyberFight runs several brands and subsidiaries, regularly experimenting with the different ways wrestling can be done and presented.

 Pro Wrestling NOAH | 2000–present
 Ganbare☆Puroresu | 2013–present
 Tokyo Joshi Pro Wrestling | 2012–present