Client's Brief

LIFE Center's brief was given to the team on July 8th 2021. It was developed originally in Uyen's proposal, and then significantly changed (1) after the team was formed, (2) after the first pitch with client and (3) after the midway feedback session.

## Original Brief

The original brief can be found in LIFE Center's document presented to the whole class on 8th July 2021.

In summary, the brief is asking us to make **2 videos** and **2 flipcharts** in order to Increase factory workers’ access to information and services that help improve their health wellbeing.

* The videos should be designed as ***online training course*** with simple & fun animation to captivate the participators’ attention throughout the session
* The flipchart will be reformed to help PHEs (Peer Health Educators - refer to End-users for details) communicate more effectively. PHEs as trained female workers will use these materials (Videos and Flipcharts) to share what they have learnt with other workers.

### Training video:

Fun animated videos about Contraception Methods and Nutrition Cares helps raise female workers' awareness about their wellbeing ( Health, financial assets, safe environment, equality, personal development)

Some of old Presentation slides :

### Flipchart:

Well designed flipchart for better reading and eyecatching in order to help PHE communicate better and the session become more interesting

Some of old Flipchart layout :

## Misunderstanding

Due to the short of time during the briefing session and lack of physical materials, the flipchart was heavily mistaken by the team. At first, everyone thought of it as *a handbook* that can be printed and given to all factory workers (so that in the original proposal, the team proposed additional content such as updated market prices, sharings and Q&A sections, etc). It was in fact **a "teaching" material** that PHE can keep and use to share key information of every training sessions for her peer workers. The flipchart generally will consist of one image page - one content page, with the content page facing the PHE (so that she can read from it) and the image page facing the audiences (refer to End-users for reference photos)

In the first pitch, multiple LIFE staff pointed out this misunderstanding and ***offered to send 4HER a physical flipchart to Jay's place*** (member lives closest to LIFE headquarter) so that the team can take advantages of the resource.

Below is the Digital Scanned version of sample physical flipchart, scanned and shared to the team by Jay. Unfortunately the client couldn't find a sample of the exact topic we are working on, but the team can still study the layout just well.

Jay then filmed short videos to explained the flipchart layout to everyone.

Addition to that, Mr. Phong Le from LIFE was even more kind to film some videos of himself using the flipchart as a PHE, which are greatly helpful for the team (more details in the Video from Mr.Phong, sent through the Zalo's group chat)

After this short misunderstanding, 4HER got back on track with the flipchart layout

This is one of the the biggest risk that 4HER faced during the execution of the project, but luckily it did not last for long and was swiftly solved within the frst week of the project.

## Brief expansion

During the first pitch, the client expressed the desire for **2 additional features**: **digital version of the flipchart** and **an English version of each video** (which can be used in training sessions in foreign countries under HER project).

Due to a feedback session in Week 8 where the first half of the project is heavily revamped, all the expasion of the brief mentioned above is pushed to **Priority 3** and therefore did not make their way into the project outcomes. Except for the English version of the video is later converted to English subtitles, which partly fulfilled the side mission of bringing the materials internationally, to other countries that also participate in HER+project (refer to Project Execution for more details).

## Additonal resources

Mr. Tân and other LIFE staff were kind enough to send an updated version of the training manual so that the information used within the deliverables are most up-to-date and accurate.

* Nutrition Care manual
* Contraception manual

The team also received many image resources to use in the presentation and to understand the target audience better (PHE uniform color. logo, etc)

Refer to End-users for images of them provided by Mr. Tân and found on LIFE Center's website and Facebook page.

All resources provided by LIFE Center from the beginning of the project is compiled in this Google Drive folder.

## MIDWAY REVISED BRIEF (18th August 2021)

A day before First milestone with client, Mr. Tan called for an urgent meeting to deliver feedback on the deliverables of the first half of the project. The team got many feedbacks from client which affect almost the whole project and cause the team to shift into a new direction.

The first reaction the team has to these feedbacks is extreme surprise, as every part of the project, from the narration, graphics, animation, script,... was sent to the client and got approval to be executed into the full products. So, these unexpected and total changes that the client demand contradicts to every approval they made earlier. Most shocking feedbacks came from Mr. Phong, who perhaps did not look through any materials sent during the process (see Client for details on the team interaction with the client) and just look at the final products to feedback.

Feedback on the **Flipchart** (refer to CM printed flipchart for 1st iteration outcome)

* Cover ---> Straight foward visual, Easiest for audiences to understand ("Contraception methods" related - Take LIFE reference )
* Visual of each methods ---> Instead of using 3D elements, illustrated icon, LIFE want an illustrated image describing the methods

Feedback on **Video** (refer to CM training video for 1st iteration outcome)

* Genre ---> Change from education video into Marketing-education ( Just briefly introduce about Contraception Methods)
* Length ---> Reduce from 8-10min to Less than 5min
* Scipt ---> Change from only PHE introduce to having 3-4 workers and PHE interact with each other
* Visual style ---> Change from outline style into normal / realistic style
* Narration Voice ---> More cheerful, adding more character, more V/a, maybe having an Male character
* Animation ---> Adding more annimation and transition scene
* Text ---> Reduce text on screen, turn into icon

On the other hand, the client suggested that 4HER focus on only Contraception methods package, trying to polish both products as perfect as possible and drop the "Nutrition care" package completely. Up to the point the team agreed to this direction, the script was being finalized and some of the 3D graphics have already been finished (details of the interrupted and abandoned works can be found in "Nutrition care" package)

The team considered all of these feedbacks in 24 hours and receivd some advices from Mr. Patrice to listed out all the responses accordingly to each feedback. In the end the team agreed to 90% of the client's changes and treat the existing products as the 1st iteration only. Details of the response are in this pdf document.

The priority levels and outcome expectation were heavily changed after this revised pitch and is now reflected in the Project Execution.