Family Home Entertainment

### Background

Family Home Entertainment was a home video distribution company established by Noel C. Bloom in June 1981 to distribute family/kids releases. A year later, FHE launched a non-kids sub-division known as U.S.A. Home Video, which would eventually evolve into Artisan Entertainment. Early releases were distributed by MGM/UA Home Video and in the late 80s, FHE's releases were distributed by MCA (mostly in Canada). In 2003, Lions Gate Films acquired and folded Artisan Entertainment and FHE became a sub-label before being rebranded as Lions Gate Family Entertainment in 2005.

### 1st Logo (June 1981-2015)

**Nicknames:** "Soda Pop", "Cheesy FHE", "The Fizzling Sun"

**Logo:** The screen fades to a space background as a large pink/purple "sun" slowly moves towards us. After a few seconds of sizzling, it then transforms into the words "Template:Font color", set in "Baby Teeth" (whose digital incarnation goes by "Surfside"), a font very reminiscent of *Pac-Man*. Then, "Template:Font color" in the same font flies from behind the text on top of the screen and settles underneath the "Template:Font color" text. The logos then flash and become white. After a few seconds, the logo flies up with computer effects and we are left with only a shot of the stars before we fade out.

**Variants:**

* At the end of some tapes such as *Beauty and the Beast* (the 1983 Ruby-Spears version), the "Prevues of Coming Attractions" ID (which was also used on Warner Home Video releases, albeit with a different soundtrack) fades to this logo when the "sun" appears. This also appeared on pre-1985 tapes from Monterey Home Video and U.S.A. Home Video.
* Sometimes, there are screen cuts at the beginning and end of the logo.
* Shortened versions exist. Some tapes start the logo just as the "sun" appears, others start the logo right as it morphs into the words "Template:Font color".

**FX/SFX:** The transformation of the star into "Template:Font color Template:Font color" and the "flying" effects for the logos. All really cheap, but pretty unique as well.

**Music/Sounds:** The space background has electronic popping/fizz noises. When the logo forms, a 4-note synthesized chord/whoosh fanfare can be heard, which came from a stock music library.

**Availability:** Rare. Can be seen on early *Gumby* and *Care Bears* releases by FHE. Other releases that may include this logo are *Beauty and the Beast* (Ruby-Spears version), *Blackstar*, *The New Adventures of Zorro*, *Journey Back to Oz*, *Dorothy in the Land of Oz*, *Panda and the Magic Serpent*, *Gaiking*, *The Bear Who Slept Through Christmas*, a few *Spaceketeers* releases, and some *Inspector Gadget* tapes; just look for an over-sized box containing an early FHE print of this logo on the cover; this may also appear on early tapes with the next logo on the packaging. This logo made a surprise appearance on the 1987 reprint of *A Gumby Summer* and the 1986 re-print of *Peter Cottontail's Adventures*. It first appeared on *The Adventures of Little Lulu and Tubby* Volumes 1 and 2, *Tom Jones Live in Las Vegas*, *The Adventures of Sindbad the Sailor*, *The Littlest Warrior*, *Panda and the Magic Serpent*, *Space Angel* Volumes 1 and 2, *Peter Cottontail's Adventures*, *Spaceketeers* Volumes 1 and 2, *The Return of Gumby*, *Gumby Magic*, *The Undersea Adventures of Captain Nemo* Volume 1, *The Adventures of Buster the Bear*, *The Adventures of Reddy the Fox*, *Candy Candy*, *Captain Harlock* Volume 1, *The Adventures of Captain Future* Volumes 1 and 2, and *The Flower Angel*. Rather interestingly, this can be seen on the Amazon Prime print of *The Great Bear Scare*. It also makes a surprise appearance on the 2015 Paramount/CBS DVD of *Peter and the Magic Egg*.

**Editor's Note:** It's certainly one of the cheesiest logos out there, with the cheap animation, tacky space background, and the "sun" looking more like a fizzing tablet. The logo is also somewhat ominous with the somewhat unique and strange animation and the cracking and popping sounds (earning its nickname "Soda Pop"). Still, it's a favorite to those who grew up with it.

### 2nd Logo (1985-Early 1991)

**Nicknames:** "F.H.E.", "Lowercase f.h.e.", "Handwriting Pad", "Cheesy Writing", "Another Cheesy F.H.E.", "Handwriting Pad of Doom", "Cheese Colored Writing Pad"

**Logo:** We start on a black screen. A school bus yellow screen "flips" in, with a design consisting of two solid lines and a segmented line in the middle (similar to what is used to practice writing alphabet letters in school). One at a time, the letters "Template:Font color.Template:Font color.Template:Font color." are drawn on the lines in a crayon-like font. They are colored, in order, Template:Font color, Template:Font color, and Template:Font color, respectively. Black dots appear in between the letters. Under that the words "**Family Home Entertainment**" appear, and then the picture zooms away downward toward the camera.

**Variants:**

* A version has been spotted where instead of the picture flipping down, it merely fades out and there is no "WHOOSH" at the end of the music. The color is also a bit faded (though that was probably unintentional).
* At the end of some tapes, a yellow screen that reads "also AVAILABLE from" (in white) zooms in. After 3 seconds, the screen zooms downward just before the regular FHE logo appears.
* Some tapes omit the logo's beginning and the closing, instead starting at the point where the letters are drawn in.
* Later video releases have the logo on a black background, the lines fade in and the FHE text draws itself on faster than usual. A byline for IVE/NCB is shown on the bottom. A still version can be seen on various *Transformers* promos.
* On a mid-1990 reprint of Teenage Mutant Ninja Turtles: Case of the Killer Pizzas, the logo was slightly faster, due to the copy's rare condition and being in EP mode

**FX/SFX:** The "flipping" screen and the drawn letters.

**Music/Sounds:** Starts with a loud whirring/whining sound (kind of like a *Jetsons* flying car starting), and leads into a synth theme with three different tones for the drawing of each letter. Three very fast synth-trumpet notes bring forth the periods after each initial, and a toy piano that plays a descending tune is used when the company's name appears. At the end, a laser zap is heard as the screen "flies" away.

**Music/Sound Variant:** A low toned variant exists.

**Availability:** Common. Can be seen on early releases of home video releases of shows such as *Thundercats*, *Transformers*, *G.I. Joe*, *Inspector Gadget*, *Amigo and Friends*, *The Adventures of the Little Koala*, and *Teenage Mutant Ninja Turtles*, among others. Also spotted on some Rankin-Bass video releases of the time, the Chuck Jones releases of *Rikki-Tikki-Tavi*, *Mowgli's Brothers*, and *The White Seal*. You may also spot this on a few Japanese anime tapes like *Robotech* or some tapes of British cartoons like *Wil Cwac Cwac* and *Roobarb*, and the Australian *Dot* cartoons should have this logo, too. The variant without the "WHOOSH!" at the end can be spotted on several *Robotech* releases from 1987, as well as *The Teddy Bears' Picnic* and *Babar: The Movie* from 1989. Also seen on later *Gumby* and *Care Bears* VHS releases.

**Editor's Note:** Like before but more widespread, the logo is a source of nostalgia for those who grew up with the company, as well as the debut of its famous "handwritten" logo. On the other hand, it has been known to creep out some kids thanks to its loud music and sudden "flipping" at the beginning. The warning screen that follows up from it is also known to get a few.

### 3rd Logo (Mid 1991-1998, 2006-2007)

**Nicknames:** "The Paintbrush", "F.H.E. II", "Lowercase f.h.e. II", "CGI Writing", "Not-So-Cheesy Writing", "Drawing Pad", "Handwriting Pad II", "Not-So-Cheesy FHE", "White Writing Pad", "Painting Pad"

**Logo:** On a white background, a Template:Font color paintbrush draws an "Template:Font color" (the same one from the 2nd logo) then puts a Template:Font color dot after it. A Template:Font color paintbrush similarly draws an "Template:Font color" and a Template:Font color dot and a Template:Font color paintbrush draws the "Template:Font color" and its dot. The camera pans to each letter as it is drawn and then pulls out. Above the logo the paintbrushes "wash" on the words "Template:Font color Template:Font color Template:Font color", with each word in Template:Font color, Template:Font color, and Template:Font color respectively.

**Variants:**

* On rare occasions, the logo is still.
* An abridged version was used on a promo.

**FX/SFX:** The paintbrushes and the camera.

**Music/Sounds:** A 4-note synth tune (which was done on the Roland D-50 synthesizer by using the "Staccato Heaven" patch) can be heard at the start, followed by a 2-note synth horn tune, then silence, followed by another 2-note synth horn tune when the "Template:Font color" is being drawn and a synthesized stinger when the Template:Font color dot appears, followed by a descending harp sound and a 5-note horn-like tune when the "Template:Font color" is being drawn and another synthesized stinger when the Template:Font color dot appears, followed by an ascending then descending clarinet tune when the "Template:Font color" followed by yet another synthesized stinger when the Template:Font color dot appears, then a hybrid of an ascending synthesized tune with some clarinet notes marking the appearance of "Template:Font color Template:Font color Template:Font color". It all ends with the synth tune from the start of the logo, complete with a choir, with synth chimes at the end.

**Music/Sounds Variant:** On the screener cassettes of *Queens Logic* and *Bloodmoon*, an announcer says, "Here's what's new from Family Home Entertainment!" at the end.

**Availability:** Common. Can be seen on most FHE releases from the '90s, including later *Teenage Mutant Ninja Turtles* tapes (surprisingly, it appeared on 2006 and 2007 DVDs of TMNT, specifically at the end of the episodes "Plan 6 from Outer Space", "Farewell Lotus Blossom", "Michelangelo Meets Bugman" and "What's Michelangelo Good For?", probably due to VHS masters being used), the original release of *Tom and Jerry: The Movie* and many Rankin-Bass and Lacewood Christmas specials by FHE. It first appeared on *The Marzipan Pig*, *The Little Match Girl*, and two volumes of *Widget*. One of the last tapes to use this logo was the Hallmark Home Entertainment release of *Merlin*. The still version can be seen on *Rudolph the Red-Nosed Reindeer* (earlier prints use the former logo, not still) and *Bruno the Kid: The Last Christmas*. Surprisingly appears in full on the screener cassettes of *Queens Logic* and *Bloodmoon* before a preview for a *Babar* tape, as well as on the screener cassettes of *Bad Lieutenant* and *Almost Blue* before a preview for the first ten volumes of *Robotech* and on the screener cassette of *Glengarry Glen Ross* before a preview for several tapes centering on dinosaurs and dragons.

**Editor's Note:** A surprisingly good follow-up to the previous logos, this is a favorite of many, thanks to its impressive use of CGI and camera.

### 4th Logo (1998-2001)

**Nickname:** "Flipping Letters", "F.H.E. III", "Uppercase FHE"

**Logo:** Against a black background, a Template:Font color "Template:Font color" flips toward the screen, followed by a Template:Font color "Template:Font color" and a Template:Font color "Template:Font color". A triangular Template:Font color "roof" lands on the "Template:Font color" shortly after. The words:

FAMILY HOME
ENTERTAINMENT
which are written in white, fade in below. At the same time, two white dots fade in between the letters "Template:Font colorTemplate:Font colorTemplate:Font color". The words shine.

**Variant:** There is a version of this logo that has the URL "**www.familyhomeent.com**" under the logo.

**FX/SFX:** The letters flipping, the roof landing on the "Template:Font color", and the words shining.

**Music/Sounds:** None.

**Availability:** Uncommon. Appears on most FHE releases up until 2001, such as *Clifford The Big Red Dog: Here Comes Clifford*, post-1997 prints of *The Littlest Angel*, and *It's a Wonderful Life*. The URL variant can be seen on a few 1999 *Kipper* VHS releases.

**Editor's Note:** Not the most impressive animation to follow up with, but it's still a nice logo.

### 5th Logo (2001-2006)

Nickname: "Flying Letters", "F.H.E. IV", "Uppercase FHE II"

**Logo:** On a white background, we see the letters "Template:Font colorTemplate:Font colorTemplate:Font color" flying up to the screen. Then two black dots fly in and appear between the letters. "FAMILY HOME ENTERTAINMENT" fades in under the letters. A roof is then drawn above the "Template:Font color", making the whole thing look like the 4th logo.

**FX/SFX:** The letters flying up, the dots appearing, and the roof drawing.

**Music/Sounds:** A jingle used with many musical instruments (two of which are an oboe and tuba) and sound effects (the really processed Warner Bros. airplane dive to start, and some boinging sounds, likely Disney-esque). Sometimes, it's silent.

**Music/Sounds/Voice-over Variants:**

* There is a voice-over on promos saying "Family Home Entertainment. We like to share yours from Family Home Entertainment".
* On the variant with the FHE website, the voice-over says "Family Home Entertainment. From our family to yours, there's always something special for everyone, at www.familyhomeent.com".

**Availability:** Uncommon. Seen on releases from this era, but most releases will contain the Family Home Entertainment Kids logo instead.

* An example of a release that includes this logo is the US release of *Care Bears: Journey to Joke-a-Lot*.
* Even though the company's film label FHE Pictures produced *Jonah: A VeggieTales Movie*, don't expect this logo to appear on the film's DVD release. It does, however, appear on the screener DVD of said movie.

**Editor's None:** Though the sudden appearance may surprise some, the animation is a considerable improvement and a nice logo to end off a famous company.