Commercials

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Due to Rainbow High's popularity, the brand is trying to obtain an audience, and with new merchandise constantly being released, many commercials and special features appear. They can be viewed on the main Rainbow High website, along with special demos not shown on TV, and places like YouTube are likely to have them also for viewing.

See all of the commercials here: https://www.youtube.com/watch?v=swIoPZnQOpI&list=PLTWh6DFvNGuZJsiYE05e16NZh5EQXdT0D&index=1

## Series 1

The first ever commercial for the brand aired in July 2020, it features and introduces the core 6 characters ( Violet Willow, Sunny Madison, Jade Hunter, Poppy Rowan, Ruby Anderson, and Skyler Bradshaw) to the public audience. It gives very vague descriptions of the characters in order to get the viewer to want to learn more about the glam, cool, and trendy fashion dolls.

There are separate commercials for every character available to watch on the official YouTube channel.

In the first commercial, it featured an entirely different animation style making the girls look more like characters from the Rainbow Surprise brand. The school was also a different design, probably a scrap for the Animated Series and cartoon style.

## Series 1 Demo Commercials

These demos can be found on Amazon's German website, and they feature Violet Willow, Sunny Madison, Jade Hunter, Poppy Rowan, Ruby Anderson, and Skyler Bradshaw, all seen spinning around on their doll stand and showing their two outfits and high-quality fashion details. The hair for the dolls on this commercial is odd, as it is more puffy then their regular hair.

## Hair Salon

The Hair Salon commercial is the first appearance Amaya Raine a rainbow character who’s often included as apart of the core girls. It features Ruby, Amaya, and an unnamed actress dressed in a sparkly outfit experimenting with different hair products of which come with the official Hair Salon Playset.

It is the first commercial to feature a voice actress.

The fact that Ruby and Amaya are seen together only may be a nod to them both growing up in small towns.

## Fashion Studio

The Fashion Studio commercial is the first appearance of upperclassmen at Rainbow High Avery Styles, it features new animation that has never been seen so far in the Rainbow High (Animated Series). The animation could possibly be the concept, as the Series 1 commercial had a different set for the hallways, and looks overall

This commercial features stop motion animation, and multiple effects.

This commercial was the first one to include the official/concept animation style in a commercial.

## Series 2 - Demo Commercial

The Series 2 commercial is the same video as the Series 1 characters but in the end it depicts stock-photos of Series 2 ( Bella Parker, Stella Monroe, Karma Nichols, River Kendall, Krystal Bailey, and Amaya Raine) characters.

None of the Series 2 characters appear in the official animation style, and this demo commercial does not feature any animation. This commercial does feature a new voice actress and this commercial also features a official instrumental of "Turn Your Color Up", Rainbow High's theme song.

## Cheerleader Squad

The Cheerleader Squad commercial features the core girls ( Violet Willow, Sunny Madison, Jade Hunter, Poppy Rowan, Ruby Anderson, and Skyler Bradshaw) in their cheerleader attire.

It has both doll play and the official animation style, seen in Bring On Rainbow Cheer.

The commercial shows the animated series clips but without Amaya Raine on it and a group of actresses in cheerleader attire.

## De'Vious Twins - Demo Commercial

Just like the Series 2 commercial, It only depicts the stock-photos of Laurel De'Vious and Holly De'Vious. This commercial features golden text and shows off their two mix and match earrings, outfits, premium hair and accessories. This commercial also features a official instrumental of "Turn Your Color Up", Rainbow High's theme song.

This is the first commercial we got for Special Edition dolls.

## Winter Break

The Winter Break commercial features the core girls ( Violet Willow, Sunny Madison, Jade Hunter, Poppy Rowan, Ruby Anderson, and Skyler Bradshaw) in snow-gear attire.

This is the first time we see the core girls in the animation style wearing their winter break attire but it only features Ruby, Skyler and Violet, We also get the girls having their own highlight in the commercial in stop motion and 3 actresses also wearing winter break attire.

There are two versions of this commercial, both with different voice acting lines.

Poppy Rowan is only highlighted in the second commercial.

## Fashion Closet

The Fashion closet features an actress dressed in a sparkly outfit playing and dressing up the dolls, It also shows all the pieces for the fashion closet.

The commercial doesn't feature the animation style, but it shows stop-motion of the dolls.

## Color Change Car

The Color Change Car features the girls outside of Rainbow High, The commercial features 2 actresses dressed in sparkly clothes and jewelry playing with the car and it also shows Series 1 and Series 2 dolls posing with the car.

This commercial doesn't feature the official animation style.

## Series 3

The commercial for the series aired in October 2021, it features new characters ( Daria Roselyn, Georgia Bloom, Sheryl Meyer, Daphne Minton, Gabriella Icely, and Emi Vanda) with actresses dressed in modern sparkly fashion. It gives very vague descriptions of the characters in order to get the viewer to want to learn more about them

This commercial doesn't feature the characters in the official animation style, but a clip from The Jett Dawson is shown at the beginning.

## 24-inch Amaya Raine

The commercial shows Amaya Raine in the Fashion Design Classroom set, With teens dressed in sparkly outfits playing with her in her new outfit and pose-able 24 inch body. This also shows what the doll gives and does.

This commercial doesn't feature Amaya in her new outfit but, it shows a clip of her in an alternate outfit in the official animation style.

## Rainbow High Dorm House

This commercial shows some Series 1 and Series 2 dolls played by teens dressed in sparkly outfits in the dorm house, This also shows the features of the dorm house playset.

This commercial doesn't feature the official animation style.

## Lily Cheng Demo Commercial

There is a Demo commercial specifically for Lily Cheng, using a copyrighted song that MGA might have payed to use. It shows Lily in her two outfits and it features a golden background, along with the logo for the Collector Edition, and her logo for her Chinese Lunar New Year collector edition doll. She does not have a official promo commercial.

## Maria Garcia Demo Commercial

There is a Demo commercial specifically for Maria Garcia, using a Mexican song. It shows Maria in her outfit, along with accessories. It features a golden background, along with the logo for Rainbow High. She does not have a official promo commercial.

## Rainbow High: Pacific Coast

There is 2 commercials for this line. One for the dolls, and one for the pool club. These commercials promote their "interchangeable feet" from "sand to heels" looks and accessories. The color change pool commercial promotes the color change feature in the pool and all the other items the pool playset includes.

This commercial includes 2 new actresses.

This commercial doesn't feature the official animation style in English, but some international languages feature Fantasy Animation.

## Rainbow High Junior High: Series 1

This commercial promotes the Rainbow High Junior High Series 1 dolls with their casual attire and opening backpacks. This commercial has 2 variations, A and B. A including Poppy Rowan, Ruby Anderson, and Sunny Madison. B includes Violet Willow, Jade Hunter, and Skyler Bradshaw.

The intro of the commercial includes a "When the GLAM Hits The Fan" clip of Sunny Madison and Violet Willow for about 1 second in the beginning of the commercial.

The lines for the commercial change depending on the commercial you are watching. At the end of the "A" commercial, the voice actor says, "Scrunchies, Boots, Backpacks, Cool." while "B" the voice actor says, "Scrunchies, High-tops, Backpacks, Cool." It is unknown why the change was made.

## Shadow High Dolls - Series 1

This commercial has many variations due to MGA wanting Shadow High to be promoted. There is a 6 second, 15 second, 30 second, and 1 minute commercials. There is also a secondary commercial that promotes Luna Madison and the rest of the Shadow High Series 1 dolls in the animated series. That commercial technically is a trailer for Season 3. You can watch it here.

This commercial featured the shadow high dolls Natasha Zima, Ash Silverstone, Shanelle Onyx, Luna Madison, Heather Grayson, and Nicole Steel. Teenage girls are seen enjoying and playing with these dolls in black and white outfits. This commercial features many different clips that are featured from season one and two, and clips from one season 3 episode. Some of the clips are dubbed by a new voice actor for unknown reasons. The episode clips that are included are:

* Gurlfriend Take Over
* Double Date Disaster
* The Final Runway Show
* Rainbow High on Ice
* The Haunting of Rainbow High
* When the GLAM Hits The Fan
* Welcome to Shadow High

This commercial features all the Shadow High Series 1 characters getting their own spotlight. Some commercials that are international only feature the 30 second commercial or just a spotlight of each character (6 second commercial). At the end of the commercial, Luna implies that "She has a secret", the scene is switches to Sunny Madison and she is seen panicking from a scene in Double Date Disaster.

## Series 4

This commercial officially aired on YouTube on June 1st, 2022. There is 2 groups, Group 1 and 2. Group 1 featuring Mila Berrymore, Meena Fleur, and Delilah Fields. The "Group 2" commercial features Jewel Richie, Coco Vanderbalt, and Lila Yamamoto.

This commercial features the official animation style with Lila Yamamoto seen doing a peace sign in the beginning of the commercial in Fantasy Animation.

This commercial features an actress promoting 2 dolls, Delilah Fields and Lila Yamamoto. During Delilah's spotlight, she is seen wearing glasses, and during Lila's spotlight, she is seen wearing a dress.

Each commercial features a different slogan at the end. Group 1 promotes "More colorful classes" and Group 2 promotes "Color your world".

The longer commercial which is only available on Amazon does not feature Lila for unknown reasons.

## Mini Accessories Studio

The commercial begins with a dub over Ruby’s lines in the Season 2 episode “The Rainbow Union” - “Did you see the new stilettos that just came in?” This dub is off key. This sub is also with a new voice actor. Then, two teenage girls are seen playing with Rainbow High dolls and showing the accessories. Shadow High dolls and Rainbow High Series 1m and 2 dolls are promoted, along with Series 3 dolls.

This commercial features the official animation style, and oddly enough, the commercial promotes Winter Break Violet Willow instead of her Series 1 counterpart.

## World of Rainbow Vision

This commercial focuses on all of the bands of Rainbow Vision, and went public on November 4th. It features The Royal Three, Neon Shadow, and The Rainbow Divas. There are also some clips from Season 3, like Jade, Sunny, and Ruby cheering, along with Natasha performing. The scenes with teenage girls singing are from the previous commercials, and the tour bus scenes are new.

## Costume Ball

The Costume Ball commercial first saw its appearance on YouTube on the 6th of October 2022. The commercial features Eliza, Demi, Lola, and introduces Violet, Bella, and Robin for the Costume Ball. This commercial has different variations, 2 being short 15seconds, and a 30second commercial.

The animation used is from the Costume Ball Special. This commercial also features new logos and a new set for the dolls, which is the Rainbow High School.

The commercial also has more effects and style then any other Rainbow/Shadow High commercial. Finally, the commercial states that the dolls are special dolls available only to Walmart.

## The Rainbow is for Everyone

The first "Shadow High New" commercial premiered on the 24th of January 2023. It features many new actors and new animation reels.

Characters that are included:

* Lila Yamamoto
* Jewel Richie
* Delilah Fields
* Monique Verbena
* Karla Choupette
* Zooey Electra

Each doll is seen having fun in The Rainbow Union, and the commercial implies that they are different but also the same.

The commercial is more childlike then the other commercials.

This commercial has a 15, 10, 6, 1 minute and Disney Channel commercial version.

## Rainbow High Series 5

Airing on March 6th, 2023, this commercial was released in a German version, with the 20 second variation.

On March 11th, 2023, the full English version 1 minute variation was released.

This commercial features new kids and a first look at Michelle in the animated series. This commercial has more of a focus on dolls and has more of a “soft, rainbow fun feel” to appeal more to younger kids.