CBET-DT (PatrZDZ's vision)

**CBET-DT** (channel 9) is a CBC Television station in Windsor, Ontario, Canada. The station's studios are located on Riverside Drive West and Crawford Avenue (near the Detroit River) in Downtown Windsor, and its transmitter is located near Concession Road 12 in Essex.

Residents of the U.S. city of Detroit, Michigan, also receive CBET over-the-air as well as on cable.

## History

### As CKLW-TV

By 1953, CBC Television's distribution throughout Canada was growing. The Windsor market, however, was already being served by the Detroit stations across the border. That same year, Western Ontario Broadcasting Company, Ltd., parent company of CKLW radio (800 AM and 93.9 FM, now CIDR-FM), applied for a television license for Windsor. The city's Chamber of Commerce approved the deal, feeling that the market was lacking in a television station that was distinctly Canadian in nature.

The station first signed on the air at 2:50 p.m. on September 16, 1954 as **CKLW-TV**. Channel 9 – which was the first television station in Windsor – originally operated as a CBC affiliate, though it also maintained a secondary affiliation with the DuMont Television Network (which was shared with Detroit's WJBK, channel 2) until that network's demise in 1956.

In 1956, American industrial and communications firm General Tire and Rubber purchased a controlling interest in Western Ontario Broadcasting. This move, done through General Tire's broadcasting subsidiary General Teleradio, made the CKLW stations perhaps the only stations in Canada to be owned by an American company. In 1959, General Teleradio was renamed RKO General. In 1963, RKO bought out Western Ontario Broadcasting's other shareholders and gained full ownership of the CKLW stations. CKLW-AM-FM-TV was now fully integrated with RKO General's American broadcast interests, located in New York City, Memphis, San Francisco, Los Angeles, Boston, Washington, D.C., and Hartford, Connecticut, among other cities. CKLW-TV transmitted its programming in black and white until 1968 when it upgraded its transmitter and began broadcasting in colour.

#### Programming

Under RKO's ownership, CKLW-TV aired only the minimum block of CBC programming. During this period, the CBC carried a number of American originated shows that were also broadcast on the Detroit stations; these programs, however, were blacked out on CKLW-TV because Windsor was, then as now, considered part of the Detroit market. The blackout of American network shows allowed RKO General an opportunity to reach the more lucrative American audience across the border. Outside of network programming, most of channel 9's schedule consisted of the standard fare of independent stations in the United States—old movies, cartoons, children's programs and off-network syndicated programming. Its lineup was similar to the programming on RKO's two American independent stations, WOR-TV in New York City (now UPN O&O WWOR-TV in Secaucus, New Jersey) and KHJ-TV in Los Angeles (now KCAL-TV). Much like its radio counterparts (especially CKLW-AM, which became a Top 40 powerhouse in the Detroit market in the mid-1960s), the station looked more American than Canadian.

There was some local programming and personalities during this era, including Toby David as *Captain Jolly*, Art Cervi as *Bozo the Clown* (who would later move to WJBK), and Bill Kennedy hosting *Bill Kennedy's Showtime* (which would soon relocate to WKBD-TV (channel 50) under that name, renamed *Bill Kennedy at the Movies* by the start of 1972; CKLW would retain the *Showtime* title). Another popular show on CKLW-TV during the 1960s was *Swingin' Time*, a local teenage dance party show similar to *American Bandstand*, hosted by WKNR (now WDTW) radio personality Robin Seymour (and also, for a time, CKLW radio's Tom Shannon). The show featured recording artists, both nationally and locally popular, lip-synching to their latest releases while teenagers showcased the latest dances on the show's huge dance floor. Due to the show's connection to Detroit's popular rock-and-roll AM radio stations, *Swingin' Time* was used by many artists, especially local acts such as The Supremes, Martha Reeves and the Vandellas, the MC5, and Mitch Ryder, to reach a substantially larger teen audience than they could have achieved through solely working the record hop circuit.

#### Transition

Through the 1968 *Broadcasting Act*, the Canadian Radio-television Commission (the forerunner to today's Canadian Radio-television and Telecommunications Commission (CRTC)) decreed that broadcast stations licensed within Canada must be at least 80 percent owned by Canadians. With this ordinance in effect, RKO General was forced to put the CKLW stations up for sale. Western Ontario Broadcasting's licence to operate the stations was renewed for only one year, and in 1969, General Tire decided to get out altogether rather than accept a 20 percent share.

Two Canadian broadcasting firms, Maclean Hunter (which owned CTV station CFCN-TV in Calgary), and Baton Broadcasting (owners of Toronto's CTV flagship station CFTO-TV), made a joint offer to purchase the stations, but were turned down by the CRTC. Both Maclean Hunter and Baton wanted to convert CKLW-TV into a CTV affiliate – an unrealistic prospect, given the large number of American imports on CTV's schedule. Maclean Hunter also owned CFCO in Chatham (also in the Windsor–Detroit market), and neither company could agree whether to sell CFCO or the CKLW stations. Baton was undeterred in its quest and reapplied again, and with a new partner – the CBC, which had wanted an owned-and-operated station in southwestern Ontario for some time. Baton and CBC formed a holding company, known as St. Clair River Broadcasting Ltd., which was 75 percent owned by Baton; the CBC held the remaining 25 percent. This time, the CRTC approved the application, and in 1970 the CBC/Baton alliance took control of CKLW-TV. St. Clair River was granted a five-year licence by the CRTC to operate the station, after which Baton would sell full ownership to the CBC. Meanwhile, Baton took sole control of CKLW-AM-FM, operating them until they were sold to CUC Broadcasting in 1984 and to CHUM Limited in 1993.

When CBC/Baton took over, more Canadian-produced programming was added to channel 9's schedule, including programs from CTV, such as *People in Conflict*, *Here Come the '70s*, *The Pig and Whistle* and *The Starlost*. The CTV programming was mainly seen in place of CBC's American programming as a result of border protection rules prohibiting the broadcast of American programs carried on the CBC network. Channel 9 also carried CTV's mid-week NHL hockey telecasts, as well as games from the Stanley Cup playoffs and finals, when CTV held the rights. Before the sale, and especially before Detroit's WKBD-TV went on the air in 1965, CKLW-TV was often likely to preempt games involving the Toronto Maple Leafs if the Montreal Canadiens hosted the Detroit Red Wings on *Hockey Night in Canada*.

After its sale, CKLW-TV also produced a significant amount of local programming that ranged from music and variety to daytime talk, sports, agriculture, current affairs and documentaries. CKLW-TV was the first and the only CBC station to produce a 90-minute local, national and international newscast during the supper hour. During the 1972 football season, CKLW-TV aired the weekly *Alex Karras Football Show*, hosted by former Detroit Lion Alex Karras.

### As CBET

The Baton/CBC partnership in CKLW-TV ended in May 1975 when, per the original 1970 arrangement, the CBC purchased Baton's 75 percent ownership stake in St. Clair River Broadcasting. Channel 9 became a CBC owned-and-operated station on September 1, 1975, and changed its call letters to **CBET**. The station's schedule did not change much early on; it still featured the same formula of CBC and CTV programs, along with British and American television shows (mostly reruns and movies) with Detroit rights. CBET also carried some special programming aimed at American viewers, such as the annual *Weekend With the Stars* telethon for United Cerebral Palsy in the early 1980s. CTV content on CBET would remain at some capacity through the 1980s, despite the fact that after the CBC took full control of channel 9 in 1975, Kitchener-based CTV affiliate CKCO-TV signed on a repeater transmitter in Sarnia on channel 42, with a signal that reached Windsor at least marginally.

The station also sometimes purchased rights to sports programming, such as Maple Leafs games from CHCH-TV in Hamilton in the early 1980s, after CHCH picked up the mid-week rights from CFTO in 1977. CBET was known as "CBET 9" when it first adopted the new call letters, and later branded as "TV 9 Windsor".

#### Budget cuts

In 1985, a major budget reduction decimated all locally produced programs by the CBC except for news, even though CBET was one of the few profitable CBC stations in Canada. The 90-minute evening news program *Newsday* remained as well as late and weekend news programs, but the music, variety, daytime talk and the popular *Reach for the Top* were all cancelled. In 1990, CBC closed down CBET's news department, resulting in protests from Windsor area residents. A large rally of about 5,000+ citizens marched down Riverside Drive West to the station in protest.

A "Save Our Station" committee was formed and politicians on every level lobbied both CBC and the Canadian government to preserve the Windsor operation. Only three reporters remained at CBET, who produced stories for the early evening newscast on Toronto sister station CBLT. First came *5:30 Live*, which was followed by *CBC Evening News with Bill Cameron* (which earlier was known as *CBC at 6* on CBLT).

#### The Windsor experiment

With an editorial and tech staff of about 32, CBC reinstated local news in pilot project form. New operating methods and new technologies were introduced. This meant videojournalists (cross-skilling) multi-skilling, and the use of non-linear editing technology (AVID newscutters and air-play for news item playback). The Windsor Council was also formed. This group made up of managers and union reps oversaw the progress of the "experiment" and dealt with issues that arose on an almost weekly basis. The new methods of the operation paved way for some of the new language in the collective agreements reached in 1996–97.

Windsor was not only in the spotlight in the CBC, but was also of interest to many other broadcasters and union leaders across the country. Two local half-hour weeknight news programs are currently produced - the *CBC Windsor Evening News*, at 5:30 p.m. and the *CBC Windsor Late News* at 11 p.m. (CBET continues to show the Toronto-based *CBC Evening News* at 6 p.m.)

In the mid-1990s, the CBC increased the amount of Canadian-produced programming on its schedule. However, the few American shows left on CBC Television had disappeared from CBET some years before. These shows are replaced with older CBC programs or shows from other Commonwealth countries, such as the popular British television drama *Coronation Street* (a national CBC program) and the Australian drama, *Neighbours* (exclusive to CBET at first, but which later began to be distributed nationally).

The station had also moved its transmitter tower from Downtown Windsor to near McGregor in 2002, by dismantling the top 600 feet (180 m) and erecting it up as a new structure. The bottom 400 feet (120 m) still remained for the analogue signal on channel 9, while the new tower houses the digital signals for CBET (post-transition digital channel 9), CICO-TV-32 (TVOntario) and CBEFT (post-transition digital channel 35 / 54.1).

#### Sale of studio

On September 8, 2014, it was announced that the CBC would be selling its Riverside Drive studio complex to Clayland Developments Ltd. of London, Ontario for $1,425,000. The CBC will continue its operations at the complex, leasing 13,000 square feet of the 32,000 square-foot complex from Clayland on a ten-year lease. While employees would relocate out of areas not leased by the CBC, the transition is not expected to be noticed by viewers and listeners. The 1954 building is on Windsor's heritage registry, meaning that it could not be torn down without approval by the city government.

#### Sports

The CBC's sports programming, including *Hockey Night in Canada* and its coverage of the Olympic Games, has historically been quite popular in the Detroit area, sometimes even more popular than American network coverage of the same events.

During the CBC's run of Toronto Blue Jays telecasts, Jays games are often subject to blackout on CBET in order to protect Detroit Tigers home games available on broadcast stations.

Conversely, CBC's National Hockey League coverage is not subject to local blackout. During *Hockey Night in Canada*, CBET often airs games involving the Detroit Red Wings in lieu of Ontario's designated game when available, during both the regular season and during the playoffs (such as a Western Conference quarter-final series in 2006 against the Edmonton Oilers, many of which were originally designated to air regionally on Edmonton's CBC station CBXT).

#### American programming preemptions and other variances

As Windsor is part of the Detroit market, CBET is required to preempt American shows on the CBC network schedule of which exclusive rights are claimed by American stations in the market. Most American programming that is part of the CBC schedule throughout Canada can not be broadcast by CBET and, thus, is replaced by other programming.

Despite all of the U.S. preemptions, however, on the CBC Kids lineup, *Arthur* and *Daniel Tiger's Neighborhood* (which both can also be seen on WTVS in Detroit) are not affected and are not subject to preemption on CBET.

## News operation

CBET-DT presently broadcasts five hours of locally produced newscasts each week (with one hour on weekdays); in regards to the number of hours devoted to news programming, it is the lowest local newscast output among CBC Television's owned-and-operated stations.

### Newscast times

NOTE: The Monday-Saturday 6 p.m. and nightly 11 p.m. newscasts are simulcast from CBLT 5 / Toronto.

Weekdays:

* 5:30pm-6pm: CBC Windsor News at 5:30 with Asha Tomlinson
* 6pm-7pm: CBC Evening News with Dwight Drummond
* 11pm-11:30pm: CBC Windsor News at 11 with Steven Bull

Saturdays:

* 6pm-7pm: CBC Evening News with Marivel Taruc
* 11pm-11:30pm: CBC Late Night News with Marivel Taruc

Sundays:

* 11pm-11:30pm: CBC Late Night News with Marivel Taruc

## Technical information

### Analogue-to-digital conversion

CBET shut down its analogue signal at 11:58 p.m. on August 31, 2011, when Canadian television stations in CRTC-designated mandatory markets transitioned from analogue to digital broadcasts, and flash-cut its digital signal into operation on VHF channel 9 three minutes later at 12:01 a.m. on September 1. While the CBC originally planned on requesting that analogue operations for CBET and some of its other stations be extended by one year, taking those stations digital in 2012, the corporation later revised its plan, and converted all of its originating stations to digital in August 2011.

## Coverage

Over-the-air, CBET can be received in Cleveland and Toledo, Ohio with a really strong and reliable rooftop and/or indoor antenna. The station is also listed in some *TV Guide* editions in northern Ohio. CBET is the only CBC-owned station not to have any repeaters; transmitters in Sarnia and Chatham instead relay CBLN-TV, which is CBC's London-based Southwestern Ontario repeater network, rebroadcasting Toronto's CBLT, but with variations in advertising and some programming.

CBET is carried on cable providers in Metro Detroit, as well as on in much of Southeast Michigan, as far away as Flint and East Lansing. In Northwest Ohio, CBET is carried on Toledo-based Buckeye Broadband, which serves areas as far east as Sandusky. WarnerCable's Bowling Green and Findlay systems also carry CBET.