Energizer Bunny

The **Energizer Bunny** is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and black striped sandals that beats a bass drum bearing the Energizer logo. Originally a parody of the preexisting Duracell Bunny, still seen in Europe and Australia, the Bunny has appeared in television commercials

 in North America since 1989. The Energizer Bunny is promoted as being
able to continue operating indefinitely, or at least much longer than
similar toys (or other products) using rival brands' batteries, with the
 marketing tagline "It just keeps going and going...". The American
Energizer commercials, produced by D.D.B. Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell.
 In the original Duracell ads, a set of battery-powered drum-playing toy
 rabbits gradually slow to a halt until only the toy powered by a
copper-top battery remains active. In Energizer's parody, the Energizer
Bunny then enters the screen beating a huge bass drum and swinging a mallet over his head. The criticism was that Duracell compared their batteries with carbon-zinc batteries, and not similar alkaline batteries like Energizer.[1] The creative team at D.D.B. Chicago who conceived and designed the bunny chose All Effects special effects
 company to build the original Energizer Bunny, a remote-controlled
prop. All Effects operated the Energizer Bunny in most of its first
commercials.[*citation needed*] Later commercials were made by Industrial Light & Magic, Cafe FX and Method Studios.

As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid
 Remedy", "Nasotine Sinus Relief", "TresCafe Coffee", etc.) only to have
 the Bunny march through, beating his drum, because he was "still
going". Eventually real-life products and icons would do a crossover
with the Energizer Bunny (i.e. Michael J. Fox doing a Pepsi ad, and the opening of TV shows such as *Alfred Hitchcock Presents* and *ABC's Wide World of Sports*). To date, the Energizer Bunny has appeared in more than 115 television commercials.[2]
 In these commercials, a voice-over would announce one of various
slogans used throughout the years; all of them would relate the
stalwartness of the Energizer Bunny to the long-lasting power of their
batteries. The original slogan boasted that "...[n]othing outlasts the
Energizer...", but it was eventually changed after a lawsuit filed by
Duracell disputing Energizer's claim.[3] Those commercials with the bunny interrupting all the action in a commercial were eventually spoofed in the 1993 film *Hot Shots! Part Deux*,
 featuring a blue animal drumming through instead of the pink bunny. The
 two people fighting then used their guns to shoot the blue animal,
causing the blue animal to explode. In 1993 through 1995, Energizer ran a
 series of commercials featuring a fake rival battery, "Supervolt"
(including a Supervolt weasel mascot), which was an obvious lookalike of
 Duracell. In many of the later commercials, film villains (such as Darth Vader, the Grim Reaper, the Wicked Witch of the West, King Kong, Wile E. Coyote, and Boris and Natasha)
 would try to destroy or capture the Bunny only to see complications
arise when their devices using Supervolt batteries ran out, the villains
 themselves collapsed from exhaustion, or other circumstances allowed
for the mascot's escape (i.e. the sun coming out to kill Dracula
 before he could seek shelter, the Grim Reaper sees the bunny in a dance
 party and grunts as he prepares to leave a house on a boat, the
Supervolt batteries in the main weapon of the beholder (Vader's
lightsaber, Coyote's inventions, etc.) go dead before the bunny is
stopped or a fire sprinkler (the smoke detector was presumably operated
by Energizer batteries) being inadvertently triggered leading to the
Wicked Witch melting, or Boris and Natasha attempting to shrink the
Bunny, but inadvertently end up shrinking themselves (and they try to
escape the Bunny, who is now massive to them). The second one showed the
 quality of the product being advertised when it created complications
for the villain-so as not to boast that Energizer was better than any
other brand, as well as to encourage people to buy Energizer batteries
for their smoke detectors. Hello 👋🏻 bunny 🐰 the tourist better how to be the same maybe it will find us.