PlaySide Studios

**PlaySide Studios** is a large Australian game studio founded in 2011, located in Melbourne, Australia. This game studio is also known for acquiring the Dumb Ways to Die franchise from Metro Melbourne Trains for $2.25 million dollars in October 2021.

## The Acquistions of the Dumb Ways to Die franchise

After many years of Metro releasing app games for the DWtD app series (since 2013 after the success of the original Dumb Ways to Die music video) with the last app game as Dumb Ways to Die: Superheroes from 2020, in October 2021, PlaySide finally acquires the Dumb Ways to Die franchise for $2.25 from Metro and plans to expand the DWtD brand.

## Game Releases for the Dumb Ways to Die App Series

PlaySide Studios is known for releasing app games such as Age of Darkness, Defend the Bits, Dynasty of the Sands, and etc. But PlaySide Studios is also known for creating new games for the Dumb Ways to Die brand since the franchise's acquisition from 2021.

In August 2022, PlaySide first released Dumb Ways to Die: Dumb Choices where the player has to choose the right choice to keep the bean's vacation safe, and in September 2022, PlaySide released Dumb Ways to Sleep, a parenting and wellness app for kids and introduced two new characters, Klutz and Bozo. According to the tenth anniversary of the DWtD brand uploaded on the Dumb Ways to Die YouTube channel in December 2022, the team announced BeanLand as a PC multiplayer battle-royale game, Dumb Ways to Die 4 planned to be released in 2023 along with Dumb Ways to Draw 2.

On March 24th, 2023, Dumb Ways to Die 4 was released as an early access only in the Philippines, and on March 26th, 2023, PlaySide announces that Dumb Ways to Die 4 will be released on May 2nd, 2023, with the pre-order trailer premiered on the Dumb Ways to Die YouTube channel on the same day. On May 1st, Dumb Ways to Die 4 was released early, followed by the next day, PlaySide uploaded and premiered the official launch trailer for Dumb Ways to Die 4 on the Dumb Ways to Die YouTube channel.

In July 2023, PlaySide released Dumb Ways to Climb as an action mobile game and inspired by Only Up.

## Collaborations for the Dumb Ways to Die Brand

### Spin Master Games

On April 3rd, 2023, Spin Master Games collaborated with PlaySide Studios to develop a Dumb Ways to Die card game. And on June 23rd, 2023, the Dumb Ways to Die card game was officially launched and in stock in many retailed stores and shopping websites such as Walmart, Target, H.E.B, Amazon and etc.

### Netflix Games

On December 2022, PlaySide Studios made a deal with Netflix Games to develop "Dumb Ways to Survive".

## The Future of Dumb Ways to Die

PlaySide Studios have plans to announce new games, toys and others for the Dumb Ways to Die brand, such as:

* An upcoming Dumb Ways to Die VR game for Meta Quest devices
* BeanLand releasing in late 2023 as a PC game.
* Dumb Ways to Survive soon to be released in June 2024 by Netflix Games.
* An unnamed Dumb Ways to Die game will be in the works.
* A Dumb Ways to Die TV series will be announced sooner in a later year.
* Toys and merch for the Dumb Ways to Die merchandise will be announced sooner in a later year.
* A music album series for the Dumb Ways to Die franchise will be announced sooner with new songs including the original Dumb Ways to Die song that went viral and will be in development soon with Sony Music Publishing.

## Trivia

* The official Dumb Ways to Die series and franchise will still be the top Australian brand from PlaySide Studios.

## References

1. ↑ [1] https://themarketherald.com.au/playside-studios-asxply-acquires-dumb-ways-to-die-franchise-for-2-25m-2021-10-01/
2. ↑ [2] https://hardcoreios.com/dumb-ways-to-die-celebrates-10th-anniversary/
3. ↑ [3] https://gamingonphone.com/news/dumb-ways-to-die-4-begins-pre-registration-on-android-and-ios-ahead-of-global-release/
4. ↑ [4] https://gamingonphone.com/news/dumb-ways-to-die-4-is-now-globally-available-on-android-and-ios-devices/
5. ↑ [5] https://mojo-nation.com/spin-masters-sam-susz-discusses-bringing-dumb-ways-to-die-into-board-games/
6. ↑ [6] https://thesentiment.com.au/playside-signs-deal-with-netflix-to-develop-and-release-dumb-ways-to-survive/