Horizon Television

**Horizon Television**, simply referred as **Horizon**, and sometimes shorten to **HTV**, is an American broadcast television network that is the flagship of the Horizon Media division of Horizon, inc.

## Horizon

### Launch date

2020

Headquartered at the Horizon Plaza in New York City, it has major production facilities and operations at the Horizon NY Media Center and the Horizon LA Studio Center in Los Angeles. The network is sometimes referred as the **Next Generation Network,** and the **Futurama Network,** based on its modern branding that break the norms of how television networks look and feel, plus its television programs that have premium quality, that targets audiences of Gen-Z and millennials.

## History

Horizon Television was founded in 2020 by a team of media professionals who saw a need for a network that catered specifically to Gen-Z and millennial audiences. The network was designed to be modern and cutting-edge, with a focus on producing programming that was both entertaining and informative. They also saw the need to have an interactive experience for viewers as well.

## Programming

Horizon provides 87+1⁄2 hours of regularly scheduled network programming each week. The network provides 22 hours of primetime programming to affiliated stations Monday through Saturday from 8:00 p.m. to 11:00 p.m. and Sunday from 7:00 p.m. to 11:00 p.m. Eastern and Pacific time (7:00 p.m. to 10:00 p.m. Monday through Saturday and 6:00 p.m. to 10:00 p.m. on Sunday in Central/Mountain time).

Horizon provides daytime programming from 9:00am to 4:00pm, including an hour break for local news and syndicated programming in between. Original daytime programming features talk and pop culture show Horizon Live, soap operas Horizon High and Code Blue, and reality shows Inked and Bar Rescue.

Horizon News programming incudes Horizon News Morning (also known as Mornings over the Horizon) from 7:00am to 9:00am, Horizon World Tonight, overnight news program Horizon News Overnight, and the newsmagazines Horizon Investigates, and Frontline on Horizon.

Horizon airs late night programming from 11:35pm to 1:35am the next day.

## Stations

Horizon Television has a number of owned-and-operated stations (O&Os) in major markets throughout the United States, including Horizon New York (WNYH-TV), Horizon Los Angeles (KHLA-TV), and Horizon Boston (WHMA-TV). These stations serve as the primary affiliates for Horizon Television in their respective regions and offer local news and other programming tailored to their communities.

## Related services

### Horizon Streaming

The Horizon streaming platform offers live streaming of the network's programming as well as exclusive content, such as original series and films. The platform also includes features like personalized recommendations and a user-friendly interface.

### Video-on-demand

Horizon Television partnered with various other streaming platforms to extend the reach of its programming. This includes partnerships with popular platforms like Hulu, Netflix, and Amazon Prime Video, where Horizon shows and original content can be found.

### Horizon 4K

Horizon Television claims to be the first and only American broadcaster to offer content in 4K resolution, which enhances the viewing experience with sharper images, more details, and richer colors. Horizon Television aims to become a leader in the American media industry by delivering innovative and diverse content in 4K resolution.

## Brand identity

Horizon Television has established a distinct brand identity that sets it apart from traditional broadcast television. The network aims to break the norms of how television can feel by creating a modern, and simple experience that complements the contemporary home and digital content. Horizon Television's branding centers around its sleek, minimalist logo - a circle with lines inside that has become a recognizable symbol of the network. This emblem appears prominently in all Horizon Television's promotional materials, including TV spots, print ads, and online content.

Horizon Television's brand identity is also reflected in the network's on-air look, which incorporates simple, but bold graphics, clean lines, and a contemporary use of blur and color. The network's modern aesthetic is designed to appeal to younger audiences, particularly Gen-Z and millennials who are accustomed to consuming content on digital platforms.