ON FIRE

Graphical text of the album's name

"**ON FIRE**," *stylized as ON F I R E*, marks the inaugural studio album from the seven-member girl group OMEN, released progressively throughout the years 2023 and 2024 under STARPLANE Entertainment. The album's overarching theme revolves around the empowering concept of asserting oneself and cultivating an indomitable spirit, symbolized metaphorically by the flames embodying the state of being "ON FIRE." This thematic essence conveys the idea of embracing transformation, purging the past to instigate a rejuvenated beginning, and ultimately shaping a more aesthetically pleasing future from the remnants.

Furthermore, "ON FIRE" delves into a significant and somewhat controversial subject, introducing an unexplored avenue in GCI. The album broaches topics such as feminism and scrutinizes both the public and concealed perceptions of an artist. It addresses the narrative of shedding any perceived inauthenticity that may have been inadvertently adopted by OMEN in prior releases, presenting a more vulnerable and authentic portrayal of the group. The album underscores the intention of dismantling any contrived personas, revealing a more authentic and perhaps delicate side of OMEN, challenging preconceived notions and embracing a truer artistic identity.

Moreover, "ON FIRE" boldly introduces itself with the subtitle "*Watch me rise from the ashes, I ignite to rebuild myself*", encapsulating the essence of the album's overarching theme. The catchphrase, "OMEN IS THE DRAMA," resonates throughout the tracks, serving as a testament to the group's commitment to authenticity and self-reinvention. This powerful statement complements the album's exploration of significant and controversial themes, as it becomes a mantra for OMEN's journey. It not only signifies a departure from prior personas but also emphasizes the dramatic transformation that accompanies shedding inauthentic layers. "OMEN IS THE DRAMA" encapsulates the spirit of the album, embodying the group's resilience and commitment to unapologetically embracing their true selves. In essence, the catchphrase becomes a rallying cry, echoing the profound narrative of personal evolution and empowerment that defines "ON FIRE."

On the 31st of December 2023, OMEN released the first disc of ON FIRE, named "the light dimmed out" featuring the 4 tracks of the group's debut EP and a bonus song hip-hop based, named BD.

## Background

### Stories

In January 2023, STARPLANE Entertainment made a resounding return, announcing the impending release of OMEN's highly anticipated album, "ON FIRE," ending a two-year hiatus. Notably, the album commenced with a reworked iteration of the four tracks from the group's debut EP, "and there was a light in the dark," identified by the distinctive "(burning version)" signature.

Adding an intriguing layer to the album's prelude, in the final week of November 2023, OMEN's Instagram account embarked on a series of concise narratives, unveiling the album's lore through a series of affirmations:

1. "*AFFIRMATION NUMBER ONE: I DO NOT BELONG TO MYSELF; I BELONG TO THE WORLD*."
2. "*AFFIRMATION NUMBER TWO: I ONLY REFLECT WHAT PEOPLE WANNA SEE FROM ME*."
3. "*AFFIRMATION NUMBER THREE: MY BODY WAS MOLDED FOR THE EYES THAT SEE IT*."

Notably, a significant visual shift accompanied the transition from the third to the fourth affirmation:

1. "*AFFIRMATION NUMBER FOUR: THE ME I SHOWED IS ONLY A PRODUCT OF SOCIETAL VIEWS.*"

This marked change was visually underscored by a dramatic shift from black text against a bright orangy-red background to red text on a black background. The alteration in both content and presentation hinted at a transformative exploration of societal influences on self-perception, setting the stage for the forthcoming affirmations in January 2024.

On December 30, 2023, STARPLANE Entertainment unveiled a captivating narrative featuring an entirely new character, unprecedented not only within the agency but also in the broader GCI. This new face was accompanied by cryptic captions alluding to a distinctive project linked to the second disc of "ON FIRE"..

### "OMEN IS THE DRAMA"

On the 22nd of November, OMEN unveiled the inaugural teaser video for 'ON FIRE,' an emblematic release characterized by its minimalist approach. The video, titled "Film #1," featured succinct text presented on a glitchy screen, articulating a compelling script that defined the essence of OMEN. The script provocatively declared: "OMEN IS CONTROVERSIAL. OMEN IS LOUD. OMEN IS DEFIANT. OMEN IS DISRUPTIVE. OMEN IS DEMONIC. OMEN IS ECCENTRIC. OMEN IS PROVOCATIVE. OMEN IS HATED. OMEN IS PROBLEMATIC. OMEN IS THE BLUEPRINT. OMEN IS THE DRAMA. OMEN IS ALL THAT LEFT. OMEN IS ON FIRE."

This teaser film, while ostensibly at odds with the prevailing perception of OMEN as a reserved group that withdrew from the spotlight after their debut, provided a captivating narrative about 'ON FIRE.' Accompanying the video, STARPLANE Entertainment posed a thought-provoking question, asking, "Who is OMEN?" Following the release of this film, OMEN maintained a social media hiatus until the 27th of December, leaving questions about the group's evolution and the thematic underpinnings of their anticipated album.

## Tracklist

Over the course of the pre-promotional campaign, STARPLANE Entertainment gave a lot of clues on "ON FIRE" tracklist, including the total album length of 23 tracks, which is rarely seen in GCI. Notably, it has also been said and confirmed that some tracks would feature known figures within the GCI. Moreover, STARPLANE Entertainment has promised a rich and diverse auditory experience for OMEN's audience, including visualizer for all the tracks of the album.