Kyubey

Kyubey (キュゥべえ *Kyūbē*?)
Voiced by: Emiri Katō (Japanese), Cassandra Lee (English)
Kyubey is a genderless (though he apparently identifies as a male) extraterrestrial being posing as a familiar
 who can grant any wish to a certain girl, on the condition that she
become a magical girl and fight against witches. When the chosen girl
makes a contract with him, he extracts her soul and places it inside a
soul gem, reconstructing their body into a shell that is more resilient
in order to fight witches. He constantly tries to get Madoka to make a
contract with him, as she allegedly possesses great magical potential
within her that would allow her to become the most powerful magical
girl. He can only be seen or heard by magical girls and those with
"magical" potential, and is able to communicate with them
telepathically. Kyubey has an unknown but possibly infinite number of
bodies; when one is killed, another body appears and devours the
destroyed body.

Kyubey comes from a race named the **Incubators** (インキュベーター *Inkyubētā*?), whose goal is to find and gather a form of energy to counter entropy and prevent the impending heat death of the universe,
 developing a technology to turn emotions into this energy. After
evaluating many species throughout the universe, the Incubators find
that the souls of humans, specifically pubescent and prepubescent girls,
 contain the most powerful form of this energy. This energy is the
strongest when a magical girl's soul gem turns into a grief seed, and
then can be collected and used towards preventing entropy. Kyubey claims
 his race lacks emotions (or, at least, that those in his race who have
emotions are abnormal), and has little understanding of human values and
 morality, not understanding why the death of one human among billions
is viewed so catastrophically, instead believing the Incubators' actions
 are not cruel but utilitarian
 in nature. Despite this, Kyubey is a very skilled manipulator, never
actually lying, but instead leaving out important details involved in
the forming of contracts and the details behind them, only presenting
the truth when it is asked of him. According to Kyubey, the very
existence of the Magi-Witch system is what allowed the evolution of
mankind's civilization, as many of the main events in human history have
 had magical girls involved. Despite answering all questions posed to
him, there is still much about the universe that Kyubey has not spoken
of.

In *Puella Magi Kazumi Magica*, Kyubey also appears as the
contractor of all the magical girls in Asanaru City, including the
Pleiades Saints. When the Pleiades learnt the truth about magical girls,
 they took one of Kyubey's corpses and manufactured their own Incubator
named Jubey, who could absorb darkness from soul gems. Furthermore, they
 had Umika cast a spell that would make Kyubey invisible to all other
girls in the city and rewrite their own memories to believe they
contracted with Jubey, in an attempt to stop more witches from being
born. This ultimately backfires as Jubey turns out to be a failure.

*Rebellion* shows that the Incubators are a hive mind race. In
the events of the movie, the Incubators tried to control Ultimate Madoka
 and the Law of Cycles in order to restore the witch system of previous
timelines, since more energy could be harvested via the old system.
However, their plan was thwarted and Homura ended up stealing Ultimate
Madoka's powers for herself, enslaving their race and using them to take
 on the curses of the new world in place of Madoka. Kyubey is last seen
laying on the ground, disheveled and shivering as he is driven mad by
his sudden ability to feel emotions combined with being forced to
shoulder the combined grief, suffering, and despair of every magical
girl that is, was, or ever will be.

## Others

Kyubey also appeared in the project-in-the-making series The Plushy Movie. Kyubey is shown to be now the good guy in the series, although letting the heroes make their own decisions of their lives. Kyubey has been taken to the 2nd Quarter Quell by President Snow. Kyubey's not the only one in the 50th Hunger Games. There's Dory from Finding Nemo, Joy from Napping Princess, Tenma Tsukamoto in School Rumble, Karara from Sgt. Frog, Ponyo from Ponyo, Duck from Princess Tutu, Katy from Katy Caterpillar and Yotsuba Koiwai from Yotsuba&! Kyubey doesn't appreciate President Snow for taking him in the Hunger Games. He also appears in the LittleBigPlanet series in the Marvel Cinematic Universe, a superhero thriller anime Girl Force, which he's the leader of the Girl Force, and a playable character in both Plushy Dimensions Year 3 and Plushy Battle Royale 2.