Instagram

## Key Terms:

**A Like:** Double tapping on image or video or clicking the little heart on the left side of the image.

A Like: Double tapping on an image/ video indicating that you like the picture/ video. Alternative way to demonstrate this is by clicking the little heart on the left side of the image/ video.

**Post:** An image or video getting uploaded to your instagram account.

Post: An image/ video and now a new feature called your story and highlights can be uploaded to your account.

**Follower:** Someone who you are allowing to consequently seeing each picture you post.

Follower: An individual who has chosen to be able to see your account (all post made by you) if permitted.

**Following:** When you follow someone else account.

Follow: When you chose to see what other people post.

**Bio:** Section under your name to tell a little about yourself.

Bio: A section under your profile that can be used to describe yourself.

**Filters:** Photo editing

Filters: Photo editor that can enhance your features/ facial recognition to put a funny/ cute display on your face.

**Explore:** Where you are able to see the most trending and best fits accounts around the world.

Explore: The search engine to see the most trending and popular accounts around the world.

**Boomerang:** Different style of a photo that is more interactive.

Boomerang: A relapse of a video that is more interactive.

**Stories:** Your upload that only last around 24 hours.

Story: Your or someone else's upload that displays current events that last up to 24 hours or when you delete them.

**Notifications:** When someone like or comments on your account.

Notification: A indicator that someone has either: Liked or commented on your photo, or has followed you, or tagged you.

**Tag:** When someone else makes a post on their account and mention you in the post.

**Direct Message:** When you send a private message to specific user/users.

## Analysis

**Background:**

 Kevin Systrom and Mike Krieger are the Founders of Instagram. They had founded instagram well attending Stanford University. As both of these boys were going to school they took part in Stanford University’s Mayfield Fellow program. The Mayfield Fellow program teaches students how to “practical knowledge and leadership skills needed for leading and growing technology companies.” With their knowledge with this program that got the idea for an app. An app were people are able to “not just be a photo-sharing app, but to be the way you share your life when you're on the go." On October 6, 2010 Instagram launched and as they signed into their apple store to see how the app was doing they were in shock to say the least. The first thought that came to them was that the numbers showing must have been wrong but they were later updated that all was correct. Before they knew it Instagram was blowing up and becoming a well known app.

**Who Uses Instagram?**

Everyone uses Instagram, but the majority of the users are millennials. Because it is a newer social media app it appeals to younger people. Millennials are the major endorsers for this app. It is an easy way to stay connected with friends and family and seeing who is up to what. Nowadays people are always trying to stay connected with one another and Instagram is an easy way to do that. Sharing pictures of who you are with, where you've been and what you're doing keeps your followers updated on your life. A drawback from this app is that it is very personal and you are putting yourself out for a lot of people to see. You are letting people see your life in action and sometimes that can backfire. Cyber bullying can happen easily on anyones profile but there has been ways to filter out hate comments.

Digital literacy has really taken over the public in the last decade or so, and really has been beneficial to people around the world. Instagram itself has brought people together over a relatively basic background the page has. Sharing pictures seems like an everyday thing, but for most people, they share key events and important things that they wanted to share with their friends and followers. The people of our society are able to show others what they are up to, and it is also a way of bringing people of the same background together.

With Instagram being a relatively new social media platform for digital literacy, it really has been important for teenagers and young adults to be the first to consume its great attributes. As its grown parents and older generations are beginning to pick up on it, and are now sharing their information with others through Instagram. Instagram being a free app is relatively for everyone no matter your class or age and is extremely easy to get. All you need is a device capable of downloading the app, and you too can begin your process of connecting with others around you, and be a part of all the amazing attributes digital literacy has to offer.

**What is Instagram?**

 Instagram is an application that allows its users to share photos with captions on a timeline. Each timeline is different per user, as you can delegate who you follow or who follows you. Double-tapping a photo on your timeline indicates a “like” which will present itself as a heart. Many modifications have been made to the application, but Instagram has kept it baseline format for the most part. It is set up as a timeline in which you scroll through pictures and like or comment as you go.

More recently, Instagram has added new features to make the app more interactive. This update includes features such as live feed videos and “stories” that users can post photos that will disappear after 24 hours. From these stories you can save the highlights that you don’t want to disappear. Instagram highlights are the best parts of your stories. Once you save a highlight, you can choose when it gets deleted. You can post photos, videos, or even short clips called “Boomerangs” on your instagram story.

The “Explore Page” has been an instagram trademark for some time, but has recently grown in popularity. The explore page is a page that constantly changes. It is modified by the posts you like, the people you follow and the hashtags you follow.

Instagram is not only beneficial for social connections, it can also be used for businesses or non-profit organizations. Instagram has updated its formatting so that business accounts can add contact information and website links. A business page will appear well put together and informative on instagram.

**How to get Instagram:**

Get instagram in three easy steps

Step 1: Go into the apple store

Step 2:Download

Step 3: Make a Instagram account

**How to use Instagram:**

When you have your instagram account made you then have full access to the app. The app allows you to pick if you would like your account to be either private or public. If you really think about the step up its split into two. One part is where you have your profile page. Your profile page is set for others to get a quick idea of who you are. In your profile you post pictures and videos with captions below them, as well as being able to add a BIO and can even link a website. The other side of instagram is were you can follow others and see how they have been updating their profiles. You can chat with others with an instagram and upload short videos that will only last about 24 hour. Very similar to snapchat.

**5 Fun Facts**

* There are over 300 million active Instagram users, and 70% of those users are outside of the U.S.
* There are more than 75 million Instagram users who use the app every single day.
* 90% of Instagram users are under the age of 35.
* 38% more engagement with photos that feature a face.
* 85 of the world’s Top 100 brands have an active Instagram account.

**5 Tips for beginners**

* Try not to over filter
* No need to buy followers
* Post colorful photos and videos
* Post often to keep your followers engaged

**Top 5 Trending Hashtags on 04/05/18**

* #Love
* #Instagood
* #Photooftheday
* #tbt
* #Cute

## Sources

* http://stvp.stanford.edu/mayfield-fellows-program

* https://www.inc.com/30under30/2011/profile-kevin-systrom-mike-krieger-founders-instagram.html
* http://www.hashtagig.com/top-hashtags-on-instagram.php
* https://www.socialmediaexaminer.com/instagram-stories-how-businesses-can-make-most-of-stories-sue-b-zimmerman/