DGT - Abróchate a la Vida (2003, Spain)

An intelligent DGT campaign created by the Euro RSCG (currently named Havas Worldwide) agency in 2003 that consists of six advertisements about some equivalences in impacts at different speeds without the seat belt. It's became the most disturbing DGT campaign yet and one of my favorite DGT PSAs ever due to nostalgia.

# DGT - Otoño

My Original Description: We see the shot a car passing by, a branch passing by, with shadows talking. Another shot of the car and building windows. We see the couple in a car probably arguing. Suddenly he stops the car and hits another car, sending her flying towards the front of the car. Then we see the woman's face as she falls of the edge and lands clean. Then we cut to the crash again but she had her seatbelt on. We see the text:

**ABROCHATE EL CINTURON.**

**ABROCHATE A LA VIDA.**

with the DGT logo appearing at the bottom.

Taza's Description: We see how a car moves between busy and noisy avenues, and also the driver and the co-pilot (a man and a woman, respectively) talk or argue while driving. Then the car in front of them stops, and they try to brake but they still crash and hit the windshield. A male narrator says, **A 50 kilómetros por hora y sin cinturón de seguridad, el impacto contra el limpiaparabrisas equivale a una caída desde un tercer piso** (At 50 kilometers per hour (31 mph) and without a seat belt, the impact against the windshield is equivalent to a fall from a third floor). As the narrator speaks, a scene is shown in which the co-pilot falls from the height of a third floor in a grey and dark environment. Later, the scene in which the car crashes is repeated, but in the crash the camera focuses on the co-pilot with seat belt. While the above is happening, the narrator says, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). This message appears on a black background next to the DGT logo and website.

Death Count: 1

People who died: The Co-pilot?

Death Rate: 10/10, cause that clean fall will send goosebumps down your spine.

# DGT - Bolsa de Aire

My Original Description: We see a man driving down a tunnel. When he exists, he gets blinded by the sunshine, causing him to crash into a pole with an airbag "protecting him". It didn't since we cut to a zoom in image of a man holding a sledgehammer with the same driver holding a packet of a airbag? as he swung the sledgehammer towards him, KOing him (Sorry for that joke). Then we see the same crash again but he's wearing a seatbelt and then we see the same endcard.

Taza's Description: A car is driving in a long tunnel, but driver doesn't expect a strong ray of sunlight to wait for him after passing the tunnel, so he loses the steering wheel and crashes into a bridge pillar, and when he crashes, the airbag is activated. The same narrator as previous ad says, **A 70 kilómetros por hora y sin cinturón de seguridad, a pesar del airbag, el impacto contra el volante es el equivalente a recibir un golpe con un mazo de 15 kilos a 160 kilómetros por hora** (At 70 kilometers per hour (43 mph) and without a seat belt, despite the airbag, the impact against the steering wheel is the equivalent of being hit with a 15-kilogram (265 lb) sledgehammer at 160 kilometers per hour (99 mph)). And after this a scene is revealed in which another man takes a sledgehammer and is about to hit the driver, who is sitting on some bricks and covered in the face with a pillow, simulating the airbag, in the same environment of the previous announcement. When he hits it, it goes flying and the bricks fall. The moment in which the car collides is repeated, but a bit slower, driver-focused, and with seat belt added. While this is happening, the narrator says, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). This text appears on a black background next to the DGT logo and website.

Death Count: 1

People who died: Business man

Death Rate: 10/10, He got sledgehammer to the face.

# DGT - Tractor

My Original Description: We pass by trees, see a car, and a tractor coming by. We see a couple in the car with one of them's grandparents in the backseat. The guy sees the tractor and stops, crashing into it with the grandparents flying forward. We see the grandparents in chairs getting hit with a wrecking ball. We see the crash again but the grandparents buckled up with the same endcard appearing.

Taza's Description: A car drives on a road, on the left is a field and on its right is a forest. Then the scene changes to a tractor moving from a road onto that road. Two passengers, co-pilot and driver are talking and distracted while the tractor gets in the way. Being so close to the tractor, the driver tries to brake, but they collide, and the passengers behind the driver and co-pilot crashes into their seats. The usual narrator says, "**A 80 kilómetros por hora y sin cinturón de seguridad, los pasajeros de atrás son proyectados contra los de delante con una fuerza equivalente al golpe de una bola de 1200 kilos a 10 kilómetros por hora** (At 80 kilometers per hour (50 mph) and without seat belts, the rear passengers are projected against those in front with a force equivalent to the impact of a 1,200-kilogram (2646 lb) ball at 10 kilometers per hour (6 mph))". A footage of the two passengers in the back being hit by a metal ball and flying away is revealed. Again, the moment when the passengers collide with those in front is shown, but slower and with seat belts. While this repetition is played, the narrator says, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). It is showed on a black background next to the DGT logo and website.

Death Count: 2

People who died: The grandparents

Death Rate: 10/10, cause again, being hit with a wrecking ball.

# DGT - Copa

My Original Description: We see a man on a motorcycle with a woman in a car behind him. She has a kid in the backseat playing with his toys. She's telling him that they're about to crash, and they did with the kid going through the windshield. We see the kid in a device that speeds to the glass wall. We see the crash again but with the kid buckled up with the same endcard popping up.

Taza's Description: It starts with a motorcycle overtaking the main car, in which a mother and her son travel without the proper system for the car. The young boy plays with some dinosaur figures, at which the mother looks once, and looks back at the road , and a few seconds later she turns to the boy to tell him something, but a horn tells him that his mistake is going to cost him an accident. It collides with a van that was traveling on a perpendicular road, and while the mother only struggles with her seat belt, the child is thrown through the windshield. The narrator explains, "**A 50 kilómetros de seguridad y sin el sistema adecuado de retención, este niño de 20 kilos es proyectado hacia el parabrisas con una fuerza equivalente a más de 500 kilos** (At 50 kilometers per hour (31 mph) and without the proper restraint system, this 20 kilo (44 lb) child is projected towards the windshield with a force equivalent to more than 500 kilos (1102 lb))". We are shown a scene in which the boy crashes glued to a wagon going rather fast against a glass. The scene is repeated, but the boy has his child seat on. While this is repeated, the narrator says, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). Then appears this on a black background next to the DGT logo and website.

Fun Fact: Taza said quote "This video has the worst quality I've ever seen. If the quality of all these ads was already pitiful, this one surpasses all of them without a doubt." Yeah this was on Adeevee.

Death Count: 1

People who died: Kid

Death Rate: 10/10, man..........PoOr KiD?!?!

# DGT - Carretera

My Original Description: We see a group of friend going down an highway, with the front seat driver and passenger possibly lovers? Anyways he loses controls and the car went tumbling over and a man flinging out of the car. We see a wall and the same man getting launch towards the wall and hits it. We see the crash again but with the man in his seatbelt and the same endcard.

Taza's Description: On a secondary road between a Mediterranean landscape with oaks, the four passengers, of which four are men and the co-pilot is a woman, are talking. Then, the driver picks up the speed but realizes that he's following a curve, and when he tries to turn the car it begins to roll over. As they roll over and passengers can be seen bumping into the entire car, one of them is thrown out of the car. Therefore, the narrator tells us, "**A 100 kilómetros por hora y sin cinturón de seguridad, la fuerza que despide a los ocupantes, es la equivalente a ser disparados a 70 kilómetros por hora, contra una pared** (At 100 kilometers per hour (62 mph) and without seat belts, the force that fires the occupants is the equivalent of being shot at 70 kilometers per hour (44 mph), against a wall)". A file is played in which the passenger who was blown away is fired by a catapult into a wall, which he crashes into. A scene is repeated in which the camera focuses on the interior, looking at the passenger who shoots out, but slower and this time has his seat belt on. Lastly, the narrator says, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). And that gives way to a black background next to the DGT logo and website.

Death Count: 3?

People who died: a Man, Possibly the couple too?

Death Rate: Off the Rate/10, but not from the equivalent. As to quote from Taza, "and in addition to flying off and crashing into the road, we don't know if the car, while it was spinning, ran over it. Despite wearing a seat belt, it's not known with certainty that he would survive the flips, so whatever it was he wouldn't have survived." So yeah, OP DEATH.

# DGT - Abrochate a la Vida

The main Abrochate a la Vida of all Abrochate a la Vidas.

My Original Description: Simple, a mashup of all the PSAs in this campaign. In their order we have Otoño, Bolsa de Aire, Tractor, Copa and lastly Carretera. and then we see the same endcard.

Taza's Description: It is simply a compilation of the accidents and the equivalences of all the previous videos in the current order. The video begins with the accident between the couple arguing, and the equivalence of the co-pilot falling from the height of a third floor. Then follows the driver who collides with a bridge pillar, and the man beating him with a heavy mallet. Then comes the car crashing into the tractor, and the metal ball that pushes the passengers behind. After this, the mother and her son appear crashing into a van and the child shot into the windshield, which gives way to footage in which the child in a car crashes into glass. And finally, the car flipping and the passenger flying out of the car, and him also being thrown against a wall. After all this. While the above is happening, the narrator tells, "**Sin cinturón de seguridad, el impacto contra el parabrisas equivale a esto. A pesar del airbag, el impacto contra el volante a esto. La proyección de los pasajeros de atrás contra los de delante, a esto. La proyección contra el parabrisas de un niño, a esto. Y la expulsión fuera del vehículo, a esto** (Without a seat belt, the impact against the windshield is equivalent to this. Despite the airbag, the impact against the steering wheel to it. The projection of the passengers in the back against those in the front, to this. The projection against the windshield of a child, to this. And the expulsion out of the vehicle, to this). Finally, the narrator ends by saying, **Abróchate el cinturón, abróchate a la vida** (Buckle up, buckle up for life). And the same final title appears as in all these advertisements, with the slogan, the logo and the web address of the DGT.

Death Count: 8

People who died: Everyone.

Death Rate: 10/10 & Off the Rate/10.

Editor's Note: It was rated Nightmare, bordering Off the Scale. Yeah, This got the highest rating. because according to Taza, "They have had to put together all the clips of the accidents and the equivalences, which are the worst parts of these commercials because of their brutality, their realism, because of the narrator's voice and the background music." When I see it's like that, It shocked me. It was ranked 16th on the Top 40 Scariest International PSAs and the scare factor was that?!