Jersey Twitter

**Jersey Twitter** is the common nickname for an era of Sens Twitter when Sens fans would frequently argue over the Ottawa Senators uniforms and logo. These arguments started in 2015 but gained serious traction in 2017 when Adidas took over NHL jersey manufacturing. During this era, Sens fans were split between returning to the 2D logo which was referred to as the "Team 2D" movement or going with the Heritage O logo often associated with the "gowiththeO" hashtag on Twitter. There were a small faction of fans who were in favour of keeping the 3D logo but they were often shut down quick in any online debate. It was rumoured in 2017 that then team President, Tom Anselmi, was considering a re-brand and that he was in favour of going with the O logo. Center ice at the CTC had even changed to the O logo at the start of the 2017-18 season. Aimee Deziel who was the Chief Marketing Officer at the time was frequently interacting with Sens fans regarding a re-brand. Eventually, Tom Anselmi resigned as President along with Aimee Deziel and the Senators delayed their re-brand. In 2020 the team officially re-branded and went back to an updated 2D logo with new uniforms.

#### Frequently used jersey twitter arguments

Team 2D: "The 2D logo represents the modern Ottawa Senators and not the 1920s franchise", "The O jersey looks like a zero", "The Sens were dominant when they wore the 2D", "The O is a letter not a logo", "Imagine Chabot in a black 2D jersey", "The O should just be a third jersey"

Go with the O: "The O jersey is classier", "No 1920s no Ottawa Senators", "What does a Roman soldier have to do with Ottawa?", "A 2D jersey would just be a retro jersey", "Re-brand means re-brand", "The 2D should just be a third jersey"

3D loyalists: "They're fine the way they are", "Keep the 3D logo but change the jersey", "The 3D logo faced off against the Atlanta Thrashers so there's no way we can get rid of it", "The O or 2D should just be a third jersey"

#### Jersey twitter timeline 2007-present

- In 2007 Reebok Edge officially took over NHL Jersey manufacturing. The Reebok jerseys featured a new template which required almost all teams to re-brand with the Ottawa Senators being one of them. Although fan reaction to the Senators change was mixed, many were content with the team finally having matching home and away jerseys.

- In 2008 the NHL brought back third jerseys. The Ottawa Senators debuted the widely panned SNES jersey. They would retire this jersey and bring in the popular black heritage O jersey a few years later in 2011.

- In 2014 the Ottawa Senators wore a white version of their black heritage O third jersey. This was for the NHL Heritage Classic against the Vancouver Canucks which the Senators won. They would wear the jersey for two more games that season before it was mysteriously retired. At this point many people on Sens Twitter were suggesting that the Sens make the heritage jerseys their regular home and away set. The jersey was very popular and to this day is hard to find on the second hand market.

- By 2016 a majority of NHL teams had changed their jerseys to be more in line with their classic NHL jerseys and ditched the standard Reebok templates. For example: the Florida Panthers and St. Louis Blues removed the Reebok piping. The Tampa Bay Lightning, Philadelphia Flyers and the Pittsburgh Penguins ditched the very same Reebok template used by the Senators to go with something more classic or modern. The Dallas Stars and LA Kings re-branded. The Toronto Maple Leafs even underwent three uniform changes. The Ottawa Senators, however, had only made one change by this time and that was the striping on their socks.

- In 2016 it was reported that Adidas was taking over jersey manufacturing in the NHL. Fans from all over the league assumed that the take over would be similar to Reebok in that many NHL teams would change their uniforms. This gave Sens Twitter hope that a change was finally coming.

- In 2017 Adidas officially took over, but only a handful of teams made changes. Most notably the Colorado Avalanche returned to their classic mountain peak jerseys. The Ottawa Senators, however, carried over the very same 2007 Reebok template to the new Adidas uniforms. This frustrated Sens fans (most notably the red collar on the away jersey) and caused discussions on Sens Twitter about it almost every week. This was the peak of Jersey Twitter.

- At the end of 2017 in December, the Ottawa Senators played the Montreal Canadiens in the NHL 100 classic in Ottawa. For the event, the Ottawa Senators debuted a red heritage jersey with a silver O. The response to the jersey was mixed with fans. The Senators would go on to win the game and use the jersey as their regular third before it was retired in 2020.

- In 2020 the Ottawa Senators finally listened to their fans and re-branded back to a modernized 2D logo along with uniforms that are reminiscent of the early 90s Senators uniforms. This was met with high praise from Sens fans along with other hockey fans. It also put an end to Jersey Twitter.

- Currently the Senators have no plans for a third jersey. The NHL has introduced the "Reverse Retro" jersey line where all teams in the league brought back old jerseys but with a twist. Either with swapped colours, swapped logos or moved stripes. In 2021, the Senators simply brought out a red version of their inaugural black jersey. The jersey was very well received. However, in 2022 for Reverse Retro 2.0, the Senators came out with a mash up of their 97-07 Senagoth red jersey and their current home jersey. The reaction to the jersey was mixed with fans.