Yicai 2022

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> 在刘伟看来，文化是一个精品游戏的内核和灵魂，底蕴丰厚的优秀传统文化，更是取之不尽用之不竭的创新源泉。
> According to Liu Wei, culture is the core and soul of a high-quality game, and the rich heritage of excellent traditional culture is an endless source of innovation.
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11月24日，上海市文化创意产业促进会和上海第一财经传媒有限公司发布了第四届上海文化企业十强、上海文化企业十佳、上海文化企业十大创新人物、上海十大文化品牌获奖名单，同期举办“第四届上海文化企业十强十佳十人十大文化品牌颁奖仪式暨交流会”。
On November 24th, the Shanghai Cultural and Creative Industries Promotion Association and Shanghai First Financial Media Co., Ltd. announced the winners of the 4th Shanghai Top 10 Cultural Enterprises, Shanghai Top 10 Cultural Enterprises, Shanghai Top 10 Innovative Figures in the Cultural Industry, and Shanghai Top 10 Cultural Brands. The "4th Shanghai Top 10 Cultural Enterprises and Brands Award Ceremony and Exchange Meeting" was held simultaneously.

在活动现场，第一财经记者见到了米哈游创始人刘伟。米哈游旗下全资子公司上海米哈游影铁科技有限公司获评为上海文化企业十强，其自研的游戏《原神》获评为上海十大文化品牌，而刘伟本人也被评为上海文化企业十大年度人物，可谓是满载而归。
During the event, the reporter from First Financial Media (Yicai) interviewed Liu Wei, the founder of miHoYo. miHoYo's wholly-owned subsidiary, Shanghai miHoYo Yingtie Technology Co., Ltd., was recognized as one of the Top 10 Cultural Enterprises in Shanghai. Their self-developed game, *Genshin Impact*, was selected as one of the Top 10 Cultural Brands in Shanghai. Additionally, Liu Wei himself was named one of the Top 10 Figures of the Year in the Shanghai cultural industry. It can be said that he returned home with great success.

回顾这些年的经历，刘伟感慨万千。10年前，刚从学校毕业的他与同学蔡浩宇、罗宇皓一起创立了米哈游工作室。当时，助推他们创业的第一桶金正是来自上海市科技创业中心大学生创业基金会“雏鹰计划”的10万元无息贷款。而今，米哈游已经发展成超4000人规模、拥有全球市场的公司。
Looking back on these years of experience, Liu Wei is filled with mixed emotions. Ten years ago, right after graduating from school, he, together with his classmates Cai Haoyu and Luo Yuhao, founded the miHoYo studio. At that time, the initial funding that propelled their entrepreneurship came from the "Eaglet Project" of the Shanghai Science and Technology Entrepreneurship Center, which provided them with a interest-free loan of 100,000 yuan. Today, miHoYo has grown into a company with over 4,000 employees and a global market presence.

米哈游2020年9月推出的开放世界冒险游戏《原神》已登陆超过200个国家和地区，在即将到来的3.3版本中，将更新至15种语言。《原神》荣获“游戏界奥斯卡”TheGameAwards（TGA）最佳移动游戏、游戏开发者选择奖（GDC）、App Store年度游戏、Google Play年度游戏等荣誉。根据数据分析机构Sensor Tower显示，2022年9月中国手游发行商在全球 App Store和Google Play的收入排名，腾讯、网易、米哈游位列排行榜前三。
miHoYo's open-world adventure game *Genshin Impact*, released in September 2020, has been launched in over 200 countries and regions. In the upcoming version 3.3, it will be updated to support 15 languages. *Genshin Impact* has received accolades such as Best Mobile Game at "The Game Awards" (TGA), Game Developers Choice Award (GDC), App Store Game of the Year, Google Play Game of the Year, and more. According to data analysis firm Sensor Tower, in September 2022, Chinese mobile game publishers ranked among the top three in global revenue on both the App Store and Google Play, with Tencent, NetEase, and miHoYo securing those positions.

颁奖现场，刘伟发言分享了《原神》作为一款由中国团队打造的游戏，如何让全世界玩家在游玩中耳濡目染感受中华传统文化的魅力，如何借助多国文化元素传播内在的中国式思考。
At the award ceremony, Liu Wei delivered a speech, sharing how *Genshin Impact*, as a game created by a Chinese team, allows players from around the world to immerse themselves in the charm of Chinese traditional culture and spread intrinsic Chinese-style thinking through diverse cultural elements.

“在游戏塑造的虚拟世界中，人与人之间更容易抛弃成见而形成共同语言，”刘伟表示，“游戏作为这一传播介质，它不仅跨越虚拟与现实的边界，也跨越文化与地域的边界。”
"In the virtual world shaped by games, it is easier for people to let go of biases and form a common language," Liu Wei said. "As a medium of communication, games not only transcend the boundaries between virtual and reality but also transcend cultural and geographical boundaries."

在刘伟看来，文化是一个精品游戏的内核和灵魂，底蕴丰厚的优秀传统文化，更是取之不尽用之不竭的创新源泉，“如果能够把我们的传统文化有机地结合，在游戏中传递我们中华民族文化中的真善美，让大家通过游戏了解中国人文地理历史，甚至是哲学文化内容，我们的游戏将变得更加鲜活，更有生命力，更具有独特魅力。”
In Liu Wei's view, culture is the core and soul of a high-quality game, and the rich heritage of outstanding traditional culture is an endless source of innovation. "If we can organically integrate our traditional culture and convey the beauty of truth, goodness, and beauty in our Chinese culture through games, allowing everyone to understand Chinese human geography, history, and even philosophical and cultural content through games, our games will become more vivid, vibrant, and uniquely charming."

第一财经：米哈游的口号是“技术宅拯救世界”。你们对于游戏的初心是什么？
Yicai: miHoYo's slogan is "Tech Otakus Save the World." What is your original intention for games?

刘伟：米哈游创立的初心是希望有一天，我们创造的IP可以在一代人心中留下记忆点。“技术宅拯救世界”是公司自成立开始就确定的公司使命，我们仍然相信技术的变革能够驱动整个娱乐体验的发展，未来我们也将不断追求技术突破、提升内容生产力，给玩家带来独特的体验。
Liu Wei: The original intention of miHoYo is to create memories in the hearts of a generation with the IPs we create. "Tech Otakus Save the World" has been the company mission since its inception. We still believe that technological innovation can drive the development of the entire entertainment experience. In the future, we will continue to pursue technological breakthroughs, enhance content productivity, and provide players with unique experiences.

第一财经：米哈游相继推出了《崩坏》《原神》等游戏，是否可以谈谈为什么选择深耕这几款游戏？
Yicai: miHoYo has successively released games like *Honkai* and *Genshin Impact*. Can you talk about why you chose to focus on these games?

刘伟：我们立足于原创IP的长线、精品化运营，创业十多年，我们一直坚持独立研发和自主发行，走“原创精品+长线运营”的路线，产品呈现“少而精”的特点。
Liu Wei: We are rooted in the long-term, high-quality operation of original IPs. Over more than ten years of entrepreneurship, we have insisted on independent research and development and self-publishing, following the path of "original, high-quality plus long-term operation," presenting products that are "few but excellent."

大概在2011年，智能手机时代正要兴起。我们在宿舍里开始开发我们的第一个产品《FlyMe2theMoon》。2012年，我们正式成立公司，然后做了“崩坏”系列。
Around 2011, the era of smartphones was about to rise. We started developing our first product, *FlyMe2theMoon*, in our dorm room. In 2012, we formally established the company and then worked on the *Honkai* series.

2011年到2013年，相对来讲是比较艰苦的。当时很多人想让我们转型去做其他品类，比如做卡牌、做三国游戏，当时那些比较容易赚钱，但我们坚持下来了。我们当时也不知道二次元能够发展到今天这么大，基本上就是靠这种很简单纯粹的热爱。
From 2011 to 2013, it was relatively tough. Many people wanted us to transition and work on other genres, such as card games or Three Kingdoms games, which were easier to make money at the time. But we persevered. We didn't know back then that the second-dimensional culture would develop into such a big industry today. It was mainly driven by our simple and pure passion.

现在看来，我们是很幸运的。2014年，《崩坏学园2》的上线遇上了国内二次元市场的爆发，成了那个时代最大的受益者。随后我们基于“崩坏”这个IP，在2016年上线了《崩坏3》。
Looking back, we were fortunate. In 2014, the release of *Houkai Gakuen 2* coincided with the boom of the domestic second-dimensional market, making us the biggest beneficiary of that era. Subsequently, based on the *Honkai* IP, we launched *Honkai Impact 3rd* in 2016.

《崩坏3》一炮打响后，我们团队一直在想下一款产品做什么。我们又回到了我们的研发理念：something new、something exciting、something out of imagination。我们团队一直在思考，到底做什么样的产品才会让我们自己觉得 exciting，觉得 out of imagination。
After the success of *Honkai Impact 3rd*, our team was constantly thinking about what the next product should be. We returned to our development philosophy: "Something New, Something Exciting, Something Out of Imagination." Our team kept pondering what kind of product would be exciting and out of imagination for ourselves.

那段时间，我们自己玩了很多主机上的开放世界游戏，我们想把这种游戏带到手机上。自己想玩，又愿意做，于是就有了做《原神》的想法。
During that time, we played many open-world games on consoles and wanted to bring that experience to mobile devices. We wanted to play it ourselves and were willing to create it, which led to the idea of making *Genshin Impact*.

第一财经：米哈游如何将游戏、音乐、动漫、周边进行整体的IP化打造？
Yicai: How does miHoYo integrate games, music, animation, and merchandise to create a comprehensive IP?

刘伟：米哈游以IP运营为核心，围绕原创IP我们有自己的漫画、音乐、小说、周边衍生品、游戏团队，对于这些内容的打造，目的都是让我们的原创IP更加鲜活、立体、生动，这样的做法，也让用户开始喜欢并且关注我们的IP成长。我们希望米哈游的原创IP持续经营创作10年、20年，成为能够影响一代人的记忆产品。
Liu Wei: miHoYo focuses on IP operation as its core. We have our own teams for original IP development, including comics, music, novels, merchandise, and game development. The purpose of creating these contents is to make our original IP more vivid, three-dimensional, and lively. This approach also allows users to start liking and paying attention to the growth of our IP. We hope that miHoYo's original IP can continue to be created and operated for 10 or 20 years, becoming a product that can influence the memories of a generation.

第一财经：你强调《原神》是一款中国团队打造的中国文化内涵的游戏，你如何看中国元素对于一款游戏的意义？
Yicai: You emphasized that *Genshin Impact* is a game created by a Chinese team with Chinese cultural elements. How do you view the significance of Chinese elements in a game?

刘伟：中华文化是一个精品游戏的内核和灵魂，底蕴丰厚的优秀传统文化，更是取之不尽、用之不竭的创新源泉。《原神》上线以来，在全球市场保持了不错的成绩，主要原因是我们在产品中以文化为源不断进行内容创新，并以高品质展现。
Liu Wei: Chinese culture is the core and soul of a high-quality game. The rich heritage of outstanding traditional culture is an endless source of innovation. Since the launch of *Genshin Impact*, it has achieved good results in the global market. The main reason is that we continuously innovate the content based on culture in our products and present it with high quality.