Yui Kurata

**Overview**Character

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## Yui Kurata

### Also Known As

* Yuinyan (in-game character name)
* Yui-chan (by Akane)

## Debut

### Manga

* Chapter 44 — (Flashback on Hasegawa)
* Chapter 45 — (First Appearance)
* Chapter 47 — (Actual Debut)

**Yui Kurata** (倉田結衣, *Kurata Yui*) is one of the characters in *Loving Yamada at Lv999!* series, written and illustrated by Mashiro.

## Appearance

     Yui is a young woman in college who shares Akane Kinoshita's age and height. She would part her short hair, which was at least as long as her lobule, into her right side and wear it curly. Her front fringes are also quite short and slightly wavy like her hairstyle. Particularly on her left side, she would clip her side bangs into a tiny clip with a floral pattern. She also wore earrings with hanging flowers as part of it's design.

She was wearing a long sleeve shirt and a thick coat around her neck when she first met Akane. She was also dressed for the cold, with a thick scarf around her neck. She wore a sleeveless black top underneath it. She would wear a mini-jean skirt with her overall top ensemble and a boots.

Yui first time meeting AkaneYui second time meeting AkaneYui getting mad at AkaneYui eating pizza
## Personality

Yui has a bright personality which blends with Akane Kinoshita's friendly vibe that the two clicked right away and became friends even before they had actually met. Due to their similar ages, she frequently gets along with her.

She became anxious and problematic during her relationship with Ren because they would argue constantly, even in public places over insignificant matters. One example of this is when she and Ren were fighting during her first encounter with Akane at a ramen restaurant, where the owner and chief of the restaurant asked them to leave because their fighting was disturbing the other customers. She was so negatively impacted by her boyfriend's "playboy" behavior that every time she confided in Akane in-game about her problems, she would be forced to consider why she was being ignored by him on a daily basis.

She has known Hasegawa for a longer period of time than she has Ren, so there have been times when she felt at ease and could talk freely around him, which led Ren to question their loyalty to him and suspect that they were cheating.

## Chronology

### Espion Arc

***Main Article: Espion Arc***
Akane Kinoshita and Runa Sasaki met two random players while hunting in-game. The players thanked them, mistaking Akane for the strong and cool one, which made her blush. They tried to recruit Runa for a party, but she refused as she didn't want to get too friendly with strangers. Akane reminded her not to do the same to others as it would make it difficult for Runa to meet new people.

Meanwhile, Akane sought Akito Yamada's help in upgrading her equipment after being teased by Runa. Yamada discovered that Akane had been continuously upgrading the tutorial equipment since day one and was amazed by her dedication. A random player they saved before approached them and asked if she could play with them.

Eita Sasaki is exploring Yamada's house while Yamada coughs up noodles. Eita becomes hysterical at the thought of cheating on Akane and Yamada reveals that **Yuinyan**, a character in their game, had approached them recently. They discover that Yuinyan used to be a member of the guild Espion.

During their ramen date, Akane mentions Yuinyan and Yamada asks if she ever feels lonely without him. A couple arguing in the restaurant causes a distraction and they are asked to leave. While waiting for Akane in the restroom, Yamada is bumped by a man who appears to be arguing with his girlfriend. Yamada thinks he recognizes the man, but can't remember where he saw him before.

Akane excitedly tells her friends Momoko Maeda and Maki about her new friend Yuinyan, who shares her love for gaming. She wants to be friends with Yuinyan, and it seems that Yuinyan feels the same way. However, when Akane asks Ruri-chan about letting Yuinyan join their guild, Ruri refuses, saying that she's not the type of gamer they want in the guild. Akane decides to reject Yuinyan's request to join the guild but still arranges a meeting with her as friends.

Later, Akane surprises Yamada with a bento she made and tells him about her plans to meet Yuinyan. Eita overhears their conversation and suggests that he pretend to be Akane's boyfriend to keep her safe during the meeting. Yamada is hesitant but doesn't want to ruin Akane's chance at making a new friend.

Eita then suggests that he act unpleasant towards Yuinyan during the meeting so that Akane won't want to continue communicating with her. Yamada is unsure of what to do and is caught off guard by Eita's suggestion.

Akane noticed that Yamada's request to accompany her to her meeting with Yui was out of character. When she asked him about it, he admitted that Eita put him in the situation and wants him to ruin Akane's friendship with Yui. During their conversation, Yui arrived and introduced herself. Akane wondered when Yui's boyfriend would arrive, but found out they had a fight and she would be alone.

Akane left Yamada and Yui alone while she ordered food. Yui placed her hand on Yamada's leg, making him uncomfortable, and he politely asked her to remove it. Yamada then left, giving Akane his coat as it was a girls' meeting. Meanwhile, Yui bombarded messages to her boyfriend Ren who wasn't responding.

Hasegawa and his friend were walking through the city when they saw Akane with another guy, which happens to be her real boyfriend Yamada, leading Hasegawa to believe that she was with someone else. Later, while working, Hasegawa asked Akane about her meeting with Yui, who had requested to join their guild. Hasegawa revealed that he used to be in the same guild as Yui and her girlfriend.

Akane received a call from Eita, who apologized for turning down her friend's request to join their guild. Eita explained that he formed the guild for his sister and was restrictive about who could join due to a previous issue with another guild. Akane understood and agreed with Eita's decision. Later, Hasegawa texted Ren about meeting Akane and mentioned stealing her from Eita's guild.

Akane and Yui met up at a restaurant and were ordering food when Yui received a message from her boyfriend, Ren. He said that he and his friend Hasegawa would be joining them, and Yui wanted to introduce Akane to Ren as a way of making up for the last time she met Yamada. Akane noticed that Ren seemed like a player and excused herself to call Yamada to inform him. Yamada thought it was just a report to her clueless boyfriend, but Eita found it amusing.

When Akane returned to the table, she ran into Ren in the smoking area. He noticed her expression towards him and called himself "a usual trash." He then told Akane that Yui and Hasegawa were cheating on him, as he saw them getting friendly with each other.

Akane is feeling guarded and perplexed after her encounter with Ren in the hallway. Ren had told her about Hasegawa and Yui's closeness, which frustrated her, and also mentioned Hasegawa's comment about her always meeting new guys, leaving her confused. While pondering this, Yui approached Akane and asked about Princess Ruri, but Akane shrugged it off. Hasegawa then revealed that he knows Ruri-chan and that Ren refers to her as a "Nasty Nekama." He also mentioned that they used to have a female player who Ruri snagged once.

Feeling uneasy about the conversation, Akane ate her pasta all at once and rushed out of the table, prompting Yui to follow. In the elevator, Akane implied that Yui break up with Ren, which led to Yui slapping Akane on the left side of her face. As Yui spoke, Akane blurted out words about Yamada's fondness for talking to her. This triggered a flashback to their first meeting when Yamada left them because he was uncomfortable.

Akane surged and slapped Yui so hard that she collapsed to the floor. Hasegawa and Ren arrived on the elevator where they were arguing, with Ren snagging Akane's left hand and telling her she shouldn't hit other people's girlfriends. The elevator unexpectedly opened, revealing Yamada and Eita inside.

Ren is holding Akane's wrist tightly after she slapped Yui, causing her to collapse. Eita and Yamada arrive just in time as Yamada tries to take Akane away from Ren. However, Ren pushes him away and Eita tries to lighten the mood by clinging onto Ren tightly. Yamada and Akane flee the situation with Akane helping Yui stand up before leaving. Yui sobs as she realizes her love for Ren and Hasegawa offers to take care of her. Yamada notices Akane's melancholy as they stand silently in the elevator.

After their encounter with Ren, Hasegawa and Yui, Yamada takes Akane to his house as they are both drenched. Akane takes a shower while Yamada speaks with Eita on the phone. She comes out wearing Yamada's clothes when they hear a loud knock and shout from outside. Akane frantically knocks on the bathroom door as she thinks someone is trying to harm Yamada. Yamada advises her to ignore it, but the person persists.

Later, Akane expresses concern about meeting Yui, a friend from the game, and Yamada unexpectedly kisses her in response to a message from Eita. Runa calls out Eita for receiving a message from Yamada declining his proposal regarding Akane and Yui.

Yamada admires Akane's ability to establish relationships and gather knowledge from others, even if her attempts are unsuccessful. He encourages her to make friends with Yui despite Akane's obstinacy. Yamada and Akane share a sweet moment, but Tomoya Taniguchi's presence makes Akane embarrassed. Tani gives Yamada a "passing grade" for comforting Akane, and they discuss making amends with Yui after hurtful words were exchanged.

Akane is trying to finish her writing, but she is preoccupied with making lists of people to speak with about a recent argument. Momo is trying to hurry her to the cafeteria, but Akane is waiting for Yui to answer the phone. When Yui finally answers, she confesses that she never called Akane because she was afraid of upsetting her. Akane acknowledges that she should have called Yui right away and expresses regret for hitting her hard. She wants to make up with Yui and remain friends despite their argument. Momo gives Akane some lunch and leaves while Akane continues talking to Yui on the phone.

Meanwhile, Hasegawa and Akane are arguing about what was said at the convenience store. The store owner expresses regret that it's Akane's last day working there and tells a story unrelated to their conversation. Akane mentions her intuition that Hasegawa likes Yui more than Ren, which he acknowledges but explains that he has known Yui longer. Akane advises Hasegawa to try his best on their last day working together.

Yamada and Runa are having a tutoring session at Sasaki's house while their mother prepares breakfast. Eita mentions the recent reconciliation between Akane and Yui, but he still keeps an eye on Akane due to their troubled past with the Espion Guild.

### Satsuki Arc

***Main Article: Satsuki Arc***
Meanwhile, at a pizza restaurant, Momoko Maeda and Yui were on a double date with a man who was badmouthing his ex-girlfriend. Momo purposely dropped a pizza slice on his new phone and the date ended badly. Yui commented that Momo is too passionate and impulsive to have a boyfriend. Later, Momo suggested going to the convenience store where Hasegawa works to tease him about her date, but Yui reminded her that Hasegawa isn't her boyfriend. Meanwhile, while working, Hasegawa felt like he was being talked about.

## Relationships

### Akane Kinoshita

Yui first encountered Akane while out for a stroll in the game when she and another player unintentionally got caught up in the hunt Runa Sasaki and Akane were engaged in. In the end, Runa was able to assist them and she thanked both of Akane and Runa for saving the two of them. When Akane and Akito Yamada were having an in-game date and simply hanging out while performing their in-game duties, they ran into each other for the second time. She went up to Akane and asked if she would like to play with her, to which Akane agreed.

Due to their frequent interactions—and the fact that they are both female and of the same age—they end up becoming good friends in-game. In contrast to her early days in the game, Yui would frequently complain about how lonely she is and how her boyfriend has been ignoring her to Akane.

Despite the fact that their relationship had reached a low point, Akane tried to reach out to her while she was still at the bottom of her emotional pit. At the time, she was sobbing in her room about how her ex-boyfriend Ren had neglected her emotions and her and how he had ignored her when she and Akane had a major argument which ended up slapping each other.

### Ren

Yui was dating Ren, who is now her ex and he is the reason for her constant anxiety and restless nights. She eventually moved on from him and learned to stand up for herself thanks to Akane Kinoshita's unwavering emotional support.

### Hasegawa

Even before Ren, Hasegawa had been a close friend to Yui. Hasegawa has been shown to be Ren's primary supporter throughout the series, but there have also been times when he has physically held Yui up when she has slumped from Akane Kinoshita's slap as he did on the day that Akane and Yui got into a heated argument.

### Momoko Maeda

Even though it only made a fleeting appearance, Yui and Momo have become good friends thanks to Akane Kinoshita. She was being forced into Momo's group dates as well, where she would just eat and not give a damn about anything. Additionally, Momo would make fun of her and would tease her relationship with Hasegawa, which she would consciously deny.

## Etymology

Yui's name is broken into two syllables, *"YU-I,"* with two kanji characters - 結衣.
 **結 (YU):** means tie, bind, contract, join, organize, do up hair, fasten;
 **衣 (I):** means garment, clothes, dressing.
While Yui's surname is broken into three syllables, *"KU-RA-TA,"* but only two kanji characters - 倉田.
 **倉 (KURA):** means godown, warehouse, storehouse, cellar, treasury;
 **田 (TA):** means rice field, rice paddy.
## References

*My Love Story with Yamada-kun at Lv999* Manga: Chapter 46 (Page 5).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 45 (Pages 11-12).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 49 (Pages 12-13).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 50 (Pages 9-13 & 14-15).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 51 (Page 11).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 85 (Pages 13-15).
*My Love Story with Yamada-kun at Lv999* Manga: Chapter 85 (Page 16).