Yama Kei

Yama kei is the "mountain" or outdoors version of mori kei. It is considered both its own style, and a substyle of mori kei. According to one source, yama kei was often seen at outdoor music festivals. towards the beginning of mori's decline in popularity.

## The Name

Yama kei (山系) , first known as Yama Girl (山ガール) comes from the Japanese word "yama" meaning "mountain."

## Fashion Basics

Yama kei differs from mori primarily in its use of layers, color schemes, and use of athletic gear.

### Clothing

Generally, yama kei is made up of simpler layers than mori girl. For instance, a shirt with a cardigan paired with a pair of pants could be considered yama. Sometimes outfits will have more layers, but it is certainly not required. Additionally, pants are much more widely used in yama than mori.

Color schemes in yama kei can be natural colors, similar to mori, but may also include neons and bright colors as well, as these colors are often seen on sportswear.

Lastly, yama uses many aspects of sportswear, such as vests and hiking boots, that are unique from mori kei.

### Lifestyle

Yama kei, like mori kei, has a natural lifestyle attached. However, yama kei's lifestyle is based on its name, and is focused on hiking, camping, and other "mountain-like" activities.

## Brands

Yama kei had brief popularity with magazines such as Randonnée, various brands, and even in anime with "Yama no Susume" featuring various yama girls and a mori girl. However, the style quickly fell out of popularity, and never caught on internationally quite like mori kei, leaving it now inactive.

* Aigle
* Berghaus
* Even Merrell
* KEEN
* The North Face
* Lowe Alpine
* Nanamica
* Oki-Ni
* Waste(Twice)
* White Mountaineering

## Gallery

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## References

1. ↑ 1.0 1.1 "森ガールの次は「山ガール」が増殖中! - Next to Mori Girl, Yama Girl Fashion is Growing! (translated title)." Fashion Snap. November 6, 2009. Retrieved September 13, 2020 from https://www.fashionsnap.com/article/post-49/
2. ↑ 2.0 2.1 2.2 "Almost Mori: What is Yama Kei?" idontknowmuchbutimlearning. June 20, 2019. Retrieved September 13, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/06/almost-mori-what-is-yama-kei.html
3. ↑ "Mori Kie Sister Style Series: Yama Kei." Dear Miss Kellie. April 17, 2014. Retrieved September 13, 2020 from http://dearmisskellie.blogspot.com/2014/04/mori-kei-sister-style-series-yama-girl.html
4. ↑ 4.0 4.1 "Yama girls - cousins of the mori girl?" Mori Girl. November 17, 2012. Retrieved September 13, 2020 from http://morigirl.blogspot.com/2012/11/yama-girls-cousins-of-mori-girls.html
5. ↑ 5.0 5.1 Felicity Hughes. "Yama girls take to the great outdoors." Japan Times. July 1, 2010. Retrieved September 13, 2020 from https://www.japantimes.co.jp/life/2010/07/01/lifestyle/yama-girls-take-to-the-great-outdoors/
6. ↑ "The Crazy Mountain Girls of Tokyo." Smoshpit. 2011. Retrieved September 13, 2020 from https://web.archive.org/web/20160315224953/https://smosh.com/smosh-pit/articles/crazy-mountain-girls-tokyo
7. ↑ *Citations Needed for Exact Magazines*
8. ↑ Amy Jurries. "I Want To Be A Yama Girl Too." The Gearcaster. November 8, 2010. Retrieved September 13, 2020 from https://www.thegearcaster.com/2010/11/i-want-to-be-a-yama-girl-too.html