Syco Music

**Syco Entertainment** is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. The company operates several divisions including a record label, talent agency, and TV and film production as well as publishing. It was initially divided into three units: **Syco Music**, Syco TV and Syco Film. The company was formed in 2005 through Sony Music Entertainment entering a joint venture by purchasing Cowell's shares of his record label S Records and television company Syco Television. In 2009, Sony and Cowell entered a joint venture agreement that covered the joint ownership of Syco's television formats which include the *Got Talent* and *The X Factor*franchises. Until 2020, the company operated high profile television and music projects with Sony Music labels around the world and television production company Fremantle. It employs a staff of more than 50 in offices in London and Los Angeles, and manages a string of high-profile television and music brands through partnerships with the label Sony Music and the television production company.

Retail Billionaire Sir Philip Green, a close friend of Cowell, served as an advisor to the company until 2018. Through its through divisions: Music, Film and TV, Syco has produced the *Got Talent* and *The X Factor*franchises which now encompass local versions in 41 and 52 countries respectively and have launched the careers of One Direction, Leona Lewis, Little Mix, Susan Boyle and Fifth Harmony amongst others. Syco has also been instrumental in the careers of artists not originating from its franchises including Il Divo and Westlife. It has also produced films such as  *One Direction: This Is Us* (2013) and *The X Factor* parody musical, *I Can't Sing!* (2014). In July 2020, Cowell bought Sony Music's stake in Syco Entertainment with exception for Syco Music. The record label and its current artists and back catalogue will transfer ownership over to Sony Music as a wholly subsidiary. TV rights and assets were transferred over to the newly created Syco Entertainment Ltd which is owned 100% by Cowell.

## Formation and history

Cowell founded S Records whilst employed by BMG back in 2004. The label oversaw music by Robson & Jerome, Five, Westlife and Teletubbies. A year later, BMG, now named Sony BMG, bought Cowell's share in both Syco Music and Syco Television.  In 2010, a new company was formed as a 50/50 partnership between Cowell and Sony Music, keeping the name Syco but titled as Syco Entertainment. In 2015, it was announced that the Syco Entertainment joint venture would be extended for a further 6 years. Retail Billionaire Sir Philip Green, a close friend of Cowell, served as an advisor to the company until 2018.

A few years later in July 2020, it was announced that Cowell had agreed to buy out Sony Music's stake in the company, with Sony Music retaining the company's artist roster and catalogue.

## Syco TV

**Syco TV** primarily operates in the UK and the US. Its key franchises are *The X Factor* and *Got Talent*. It was launched by Simon Cowell in 2003.

### *The X Factor*

The X Factor, which launched in September 2004, was one of the most popular television shows in the UK. Syco and Fremantle Media launched *The X Factor USA* in September 2011, which averaged 12 million viewers and a 4.0 rating in the adults 18–49 demographic in its first season, leading FOX to nightly wins on Wednesdays and Thursdays and topping all other fall season reality competition..

Internationally, *The X Factor* is produced individually in 41 countries including major markets like France, the Netherlands, Indonesia and Australia. Additionally, *The X Factor USA* is screened in 166 countries around the world.

### *Got Talent*

*America's Got Talent* matched a series high 4.6 rating among adults 18–49 in the summer of 2011 for its sixth season. Since launching in 2006, *America's Got Talent* has consistently been the most watched show of the summer in the US and topped the ratings in the key adults 18–49 demographic.

*Britain's Got Talent* consistently tops UK ratings when it is broadcast in April, May and June. In 2009, nearly 20 million people (approximately one third of the UK population) tuned into the series 3 final to see Diversitycrowned winners.

### Other projects

Syco produces other shows outside its key brands. In 2011, ITV series *Red or Black?* was met with mixed reaction. Syco were also behind *American Inventor* which ran for two seasons on ABC and the unsuccessful *Celebrity Duets* on Fox. In addition to its major formats, Syco also produces entertainment specials. This includes *I Dreamed a Dream: The Susan Boyle Story*, which broke ratings records in the US on TV Guide network and scored 10 million viewers on ITV in the UK. In 2013, Syco and Optomen launched ITV series *Food Glorious Food*, which aired on Wednesday evenings in the UK.

Syco Entertainment were the executive producers of the film *One Direction: This Is Us* from director Morgan Spurlock, which follows the life of pop sensations One Direction. The band had come third in the 2010 UK *X Factor* series, before being signed to Syco.[*citation needed*]

In March 2013, Syco in partnership with YouTube, launched The You Generation channel which is listed as the 'world's first global audition'. In May 2014, Syco and Univision announced an upcoming TV show called *La Banda* which will focus on searching contestants from Hispanic America to find the "ultimate Latino boy band" with the winner receiving a recording contract for Sony Music Latin and Syco.

2014 saw Syco launch *I Can't Sing!*, a parody musical based on *The X Factor*. After technical issues and poor critical reception, the show was pulled from the West End of London less than two months after it opened. Cowell later said of the venture that occasionally things didn't work out and that they had been too ambitious trying to launch a new show in the West End.

### Television

* The X Factor (2004–2018)
* *The Xtra Factor Live* (2004–2016)
* *The X Factor: Battle of the Stars* (2006)
* *America's Got Talent* (2006–present)
* *American Inventor* (2006–2007)
* *Celebrity Duets* (2006)
* *Grease is the Word* (2007)
* *Britain's Got Talent* (2007–present)
* *Britain's Got More Talent* (2007–2019)
* *I Dreamed a Dream: The Susan Boyle Story* (2009)
* *Red or Black?* (2011–2012)
* *That Dog Can Dance* (2012)
* *Food Glorious Food* (2013)
* *The You Generation* (2013–2014)
* *Planet's Got Talent* (2015–2016)
* *La Banda* (2015–present)
* *The Investigator: A British Crime Story* (2016–present)
* *Your Song* (2017)
* *The Greatest Dancer* (2019–2020)
* *America's Got Talent: The Champions* (2019–present)
* *Britain's Got Talent: The Champions* (2019)
* *The X Factor: Celebrity* (2019)
* *The X Factor: The Band* (2019)