Disney Television Animation

**Disney Television Animation** is the television animation production arm of the Disney Channels Worldwide dedicated to creating, developing, and producing animated television series, films, specials, and other projects.

Established in 1985 during the reorganization and subsequent re-incorporation of The Walt Disney Company following the arrival of then-Disney CEO Michael Eisner, the entity was formerly known as **The Walt Disney Pictures Television Animation Group**, the name was then later changed, shortened to **Walt Disney Television Animation** starting in mid-1988 and was its name up until 2011, when was shortened again to **Disney Television Animation**.

The unit was originally formed as the animation production arm of the former Walt Disney Television group banner. Television Animation, itself part of The Walt Disney Studios, Burbank and formerly parented by the Walt Disney Motion Pictures Group, like all of the in-house/outsourcing television animation studios proved a commercially successful venture, as most of the animated series it produced and established were well received at best and were successful enough to gain and earn enough popularity during their initial premieres (due to virtually-acclaimed promotional campaigns and groundbreaking receptions for their animated shows). The Television Animation studio previously had some immediate eventual success in 1985, when they successfully gambled with substantially higher budgeted productions which proved profitable ventures that raised the standard for the TV medium.

In 2003, it absorbed the old U.S. Walt Disney Television group name, re-branding itself into a separate unit of its own that same year. Today, the aforementioned Walt Disney Television brand is still active as in-name-only by producing television programs internationally.

The studio is (or was) responsible for and exclusively involved in the production of animated television programming and other projects (including made-for-TV films, specials, and short subjects). The company formally produced many of the cartoon shows airing on The Disney Afternoon syndication package program and the ABC Kids Saturday morning programming block of the ABC television network, but in the present, the studio is under control and under contact from Disney's cable television network Disney Channel to produce and program animated original content exclusively for the channel (as of late 2002).

It is headquartered since 1998 in the Frank G. Wells Building on the Studio Lot across from the Team Disney Burbank building (fronted by the Seven Dwarfs). The Frank G. Wells building was specifically designed for Television Animation, and has a film reel and filmstrip across the front of the building facing Team Disney Burbank across the parking lot. Television Animation has a secondary building located in Glendale on Sonora Street which they moved into in 2002, since the creation of DisneyToon Studios in 2003, both studios share the building.

Television Animation was formerly headquartered at the Motion Picture and Television Academy in North Hollywood, with a secondary building on Cahuenga. For a short period of time following the 1998 move, the secondary building was the Fairmont building next to Bob's Big Boy in Burbank. Television Animation is now split between the Frank G. Wells Building (third floor), and its first floor location in Glendale at the Sonora Building.

## History

The Walt Disney Company first ventured into the television industry as early as 1950, beginning with the one-hour one-off special, *One Hour in Wonderland*. This was followed by the long-running (1954–2008) anthology series, *The Wonderful World of Disney* (which was Disney's first regular series as a whole), the children's variety show *The Mickey Mouse Club*, and the 1957-1959 adventure series, *Zorro*. However, one element was missing from Disney's expansion into television: An original animated television series. Until the early 80's, the studio had never produced its own original animated shows in-house, because Walt Disney felt it was economically impossible. Nearly all pre-1985 TV animation was wrap-around segments made to bridge the gaps on existing theatrical material on *The Wonderful World of Disney*. Osamu Tezuka met Walt at the 1964 World's Fair, at which time Disney said he hoped to "make something just like" Tezuka's *Astro Boy* someday, but unfortunately nothing came of it.

But under new management, the studio, (originally known as Walt Disney Productions), formed in 1985 what was originally christened the **Walt Disney Pictures Television Animation Group**, but then was later renamed as **Walt Disney Television Animation**, to produce high-quality animated television series. They invested far more money into the television series than had previously been spent on animated shows of the time. This was considered a risky move, because animated TV series were generally considered low-budget investments for most of the history of TV cartoons up through the 1980s. Many critics say that Disney's own animation studio had lost most of its luster during the period from Walt Disney's passing through the 1980s.

However, the studio took a number of risks that paid off handsomely. The studio successfully gambled on the idea that a substantially larger investment into quality animation could be made back through both network television and over-the-air in syndication, as well as cable. The final result is a string of higher budgeted animated television productions which proved to be profitable ventures and raised the standard for the TV medium.

The Disney television animation cycle began in mid-1985, with *The Wuzzles* (which premiered on CBS on September 14, 1985) and *Disney's Adventures of the Gummi Bears* (which had premiered on NBC on September 14, 1985 at the same time as and shown first-run back-to-back with *The Wuzzles*), both which are based upon funny animal-based conceptions, the Gummi Bears being named after a common candy and the Wuzzles originating as a hybrid of two animals put together into one creature. The supposedly (and possibly) final third series in the incidentally so-called "magic animal"-based "trilogy" of original character sets was going to be *Disney's Fluppy Dogs* (which premiered only as an hour-long TV movie pilot on ABC on November 27, 1986), itself loosely based a series of children's books and line of toys about a race of anthropomorphic pastel-colored dimension-hopping alien (fluppy) dogs. It was not a successful hit (due to low viewership and support) however, as the proposed series was not picked up after it never went beyond that one pilot episode, and the studio instead quickly fell into a routine of adapting its old properties into the new use, which ultimately, Disney coincidentally really did.

In 1987, Disney finally unveiled the newest series yet in its cycle, and the first in their successful long-time line of syndicated animated shows, *DuckTales*, which premiered on September 18, 1987. The show was successful enough to spawn a feature film, *DuckTales the Movie: Treasure of the Lost Lamp*, and two spin-off series: *Darkwing Duck* and *Quack Pack*. The success of DuckTales also paved the way for a new wave of high-quality animated TV series, including Disney's own *The New Adventures of Winnie the Pooh* in 1988. Later, early that spring, *Chip 'n Dale Rescue Rangers* debuted on March 4, 1989, and was paired with *DuckTales* in an hour-long syndicated show through the 1989-1990 television season. In the 1990-1991 season, Disney expanded the idea even further, to create *The Disney Afternoon*, a two-hour long syndicated block of half-hour cartoons, which premiered much later on September 10, 1990. *DuckTales* was one of the early flagship cartoons in the series.

Over the next few years - and later, many more to come, Disney experimented with more television animation fare, such as *Goof Troop*, *Darkwing Duck*, *TaleSpin*, *Raw Toonage*, *Bonkers*, *Marsupilami*, and *Gargoyles*(which was Disney's first serious action-based animated series, that infinitely later gained a large cult/fan following) and *The Shnookums and Meat Funny Cartoon Show* and *Disney's Doug*(which was the sequel to and revival version of the Nickelodeon animated series of the same name) and *Nightmare Ned*. The TV animation unit was also responsible for even adapting some of the films from the Disney animated features canon and other film sources as well (*The Little Mermaid*, *Aladdin*, *Timon & Pumbaa*, *The Mighty Ducks*, itself loosely based on Disney's *The Mighty Ducks* film series, *Jungle Cubs*, the second spin-off of Disney's *The Jungle Book*, *101 Dalmatians: The Series*, *Hercules*, *Buzz Lightyear of Star Command*, based on Disney/Pixar's *Toy Story* franchise, *The Legend of Tarzan*, etc.) and later finally bought back Mickey Mouse and company for two both brand new animated anthology and variety series, *Mickey Mouse Works* and *Disney's House of Mouse*. At the same time, the Disney Television Animation banner was strongly associated with Saturday morning cartoons and, more recently since 1998, The Disney Channel, and may have adversely affected the widely commercial, and ratings, successes of its other cartoon series that premiered on ABC's Saturday morning programming block, such as *Recess* and *The Weekenders*. Other WDTA series include *Kim Possible*, *Phineas and Ferb*, *Fish Hooks*, and *Gravity Falls*.

Most of the following shows produced by WDTA premiered on ABC and some on NBC, CBS and over-the-air in first-run syndication, and are (or were) currently being re-run almost every day on various incarnations of The Disney Channel (despite whom since 2002, the cable network now produces exclusive material of its own from WDTA) and its spin-offs, the now-defunct Toon Disney and Playhouse Disney and their successors Disney XD and Disney Junior.

### Ownership and management

Originally, Television Animation was formerly part of the Walt Disney Motion Pictures Group, it has had been since then taken on by the Disney-ABC Television Group in circa 2004. Also, since November 2005, Walt Disney Television Animation is now a unit of Disney Channel, operating as its animation sub-arm, similar to Cartoon Network's Cartoon Network Studios and Nickelodeon's own Nickelodeon Animation Studio. WDTA is headed by Eric Coleman, Vice President of Original Series of WDTA, he reports to Carolina Lightcap, president of Disney Channel.

Prior this president of Television Animation was Barry Blumberg, who announced his resignation in November 2005.

Tom Ruzicka, now at Universal Animation Studios, was one of the original executives in charge of this fledgling group. Other animation executives that worked at Television Animation over the years were Barbara Ferro, Sharon Morrill, Bill Gross (former President of Jumbo Pictures, creators of *Doug*), Maia Mattise, Lenora Hume.