J. Jonah Jameson

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"*You have been warned!*"
This article, J. Jonah Jameson, contains MAJOR SPOILERS. -
Should you read the article without prior knowledge of the material, it will spoil a *significant* plot point, which can negatively affect your experience.

## Personal Info

### Alias

JJJ
J. Jonah Jameson

## Details

### Hobby

Criticising heroes through sensationalistic news broadcasts

### Type of Villain

Sensationalistic Reporter

“
We have a breaking news today, so sit down and buckle up for this blockbuster news. It's been proven time and time again that Spider-Man is nothing more than a menace to our society, due to his so-called 'heroics' that only meant nothing more than trouble in New York City. But you know what's more menacing? The so-called Unity Force. Spider-Man is already a menace to society, and he's no hero. But these 'Unity Force' menaces under the guise of being a so-called 'hero'? They have managed to top themselves off. These so-called heroes only bring more harm through their quote-unquote acts of heroism. This is why God has strayed from this world, because of this childish nonsense about forcing people to be 'heroes'. For anyone who listens to this breaking news, these Unity Force miscreants are just the worst kind of evil hiding within a sheep's clothing, who are nothing more than a bunch of complete menaces to our society! This is J. Jonah Jameson from The Daily Bugle, we report news and stories that superheroes don't want to tell you.
”
—Jameson on Chapter 11 of Unity Force: Stories.

**John Jonah Jameson Jr.**, alson known as **J. Jonah Jameson** or **JJJ**, is the show host of *The Daily Bugle*, who mainly focuses on reporting on the actions of heroes and vigilantes, including Mysterio, whom he reveres as a great hero, and Spider-Man, whom he views as a menace to society. He, along with Mysterio and William Ginter Riva, is responsible for exposing Spider-Man's true identity of Peter Parker to the entire world.

He is a minor antagonist in Unity Force: Stories, who exposed the existence of Unity Force in all of Normal Earth.

## Personality

An experienced journalist, J. Jonah Jameson works for *The Daily Bugle*, a controversial web news media outlet of a doubtful reputation for its divided opinions headquartered in New York City. Loyal to his news outlet, Jameson is known for making reports and giving stubborn claims without caring if their sources are really accurate. He also gives his own opinions without acknowledging if they are positive nor negative, as demonstrated when he criticized the Avengers for leaving a mess of Chitauri technology behind after the Battle of New York. Coupled with that, Jameson has something of a conspiracy theorist on him, immediately speculating about if Hydro-Man's origins are related to the US government or why Area 51 failed to be raided. However, as any news show host, Jameson has a charismatic side, concluding one of his reports by thanking the audience for watching and recommending to like the video and subscribe to the outlet.

Since the Blip took place, Jameson's main object of scorn is none other than the superhero Spider-Man, whom he deems a criminal menace in spite of his heroic reputation, even resorting to lying to give support to his opinions: for example, when Spider-Man helped the New York City Police Department to take down the Manfredi Crime Family, and harmlessly joking about taking over NYPD's jobs, Jameson angrily accuses him for worsening the Mafia Cold War, stopping the Manfredis under directions of their rivals and disrespecting the NYPD. When Mysterio appeared to "stop" Hydro-Man in Venice, Jameson immediately came to support him and hailed him as a hero, yet he was truly unaware that Mysterio was actually in no way a hero.

Jameson's tendency of accepting sources without asking himself their provenance reached its highest point following the Battle of London, when William Ginter Riva sent him doctored footage which incriminated Spider-Man as the responsible behind the Elementals' attacks and revealed his secret identity as Peter Parker. Desperate to expose Spider-Man as the menace he deems and cement Mysterio as a hero at any cost, Jameson not only shares the edited footage with other news bulletins but gives a report of it without remorse to the entire world. This act of carelessness towards Spider-Man and his alter ego, being uncaring in how his information would ruin a high-schooler's life and reputation, shows that J. Jonah Jameson is willing enough to commit defamation to make everyone believe that everything he says is right.

## Abilities

* **Master Reporter**: Jameson is a skilled reporter, able to find facts about stories and twist words to fit the way he reports the news. Although he often reports with sensationalism in mind, he tells stories based on facts and interviews, and inserts his own commentary regarding the story being told. He uses his stories to further his own agenda, such as when he reported on a failed raid of Area 51 and managed to criticize superheroes for allowing Chitauri weapons to be sold on the streets after the Battle of New York.