Zee Bangla

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**Zee Bangla** is a Bengali (Bangla)-language general entertainment pay channel and one of the most popular channels in its genre. It primarily competes with Star Jalsha; these two channels account for a majority of the viewership of Bengali TV channels. Other competitors include Colors Bangla, Sony Aath, Aakash Aath, Rupashi Bangla and more recently, Sun Bangla.

It was relaunched in 15 September 1999 as **Alpha TV Bangla**, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Marathi, Telugu, Gujarati and Punjabi, of which the last two are defunct: Zee Punjabi replaced Zee Punjab/Haryana/Himachal on 1 July 2013 and Zee Gujarati shut down on 31 May 2009), and renamed to Zee Bangla in 28 March 2005.

On 23 September 2012, Zee Bangla released its sister channel *Zee Bangla Cinema* as West Bengal's first Bengali movie channel.

On 20 November 2016, Zee Bangla launched its own HD channel Zee Bangla HD.

On 15 October 2017, all the Zee channels had changed their logos where the logo has started showing on the left side. In 2019, Samrat Ghosh became the head of the channel. The channel's new graphics was revealed during *Sa Re Ga Ma Pa* on 7 October 2018. It is one of the largest Bengali-language television channels in India by viewership.

On 2 April 2019, Bangladesh announced that no foreign channels will be broadcast in there on Monday. As such, the telecast of the channels was suspended on Monday. So, Zee Bangla is only broadcast in India now. After one day comes on air again in Bangladesh, starting 3 April.

On 30 September 2021, Bangladesh imposed a blackout on foreign television channels, including Zee Bangla, that broadcast commercials.

On 14 October 2023, Zee Bangla again changed their graphics after 5 years.
 However, after 2 weeks, via clean feed, Zee Bangla resumed broadcasting in that country.

## Alpha TV Bangla (first era)

### 15 September 1999 - 2002

The channel was first launched in 1996, but halted transmissions within two months due to its poor ratings. It was relaunched 15 September 1999.

## Alpha TV Bangla (second era)

### 20 September 2003 - 28 March 2005

Logo with the slogan *আমাদের ভাষা, আমাদের গর্ব* (Amader Bhasa, Amader Garba)
## Zee Bangla

### 28 March 2005 - 19 June 2011

#### 28 March 2005 - 1 October 2009

Logo with the slogan *আমাদের ভাষা আমাদের গর্ব* (Amader Bhasa Amader Garba), 2005-2006.Zee Bangla ident 2006-2009Channel ID.
The Zee network introduced a new set of logos on 28 March 2005, therefore, Alpha TV Bangla rebranded to Zee Bangla with a new logo.

* Business Standard

#### 1 October 2009 - 19 June 2011

Logo with the tagline *জীবন মানে জি বাংলা* (Jibon Mane Zee Bangla)ZEE Bangla Channel RebrandingChannel packaging.Zee bangla promo ( model akash)Channel promo from 2010.
A new logo was introduced on 1 October 2009.

### 19 June 2011 - 15 October 2017

#### 19 June 2011 - 31 December 2016

Logo with slogan in English.Logo with slogan, 2011-2014.Logo with slogan, 2014-2015.Logo with slogan, 2015-2016.Zee Bangla Ident 2011-2016Station ID.A new logo was introduced on 19 June 2011 along with the other Zee channels with a new logo which was like number two instead of alphabet Z.

#### 20 November 2016 - 31 December 2016 (HD)

Zee Bangla HD was launched on 20 November 2016 along with Zee Marathi HD and Talkies HD, Zee’s first regional HD channel, had been launched a month earlier.

#### 1 January 2017 - 15 October 2017

The gap in the top right corner of the ‘Z’ was closed and the swoosh within it was modified on 1 January 2017. This was also done by all other Zee channels and properties.

### 15 October 2017 - present

    Logo with slogan, 2017-2018.Logo with slogan in English, 2017-2018.

Zee Bangla changed its logo along with the rest of the Zee network on 15 October 2017. However, the existing graphics package remained unchanged at that time.

#### 7 October 2018 - 13 October 2023 (ident)

Logo with the slogan *নতুন ছন্দে লিখব জীবন* (Notun Chhande Likhbo Jibon).HD logo with slogan.English logo with slogan.
Zee Bangla underwent a rebranding on 7 October 2018. A new graphics package was introduced, which is the same ‘ripple’ graphics that is used by Zee TV as well as four South Indian GECs, but in red instead of orange. Zee Bangla, like its rival Star Jalsha (until 2019), has generally used the colour red in its on-air appearance, so the 2017 logo remained unchanged (unlike in the case of the four South Indian GECs, which all became orange to match Zee TV).
A new slogan was also introduced: *Notun Chhande Likhbo Jibon* (Writing a New Page).

* Kolkata Mail

#### 14 October 2023 - present (ident)

Logo with the slogan *নতুন ছন্দে লিখব জীবন* (Notun Chhande Likhbo Jibon).

## References

1. ↑ Zee Bangla Salutes You on Its 20th Birthday (16 September 2019).
2. ↑ New roles for Amit Shah and Samrat Ghosh at Zee Entertainment Enterprises - Exchange4media (en).
3. ↑ Zee TV unveils its brand new logo and philosophy, ‘Aaj Likhenge Kal’.
4. ↑ Zee Bangla dons new look.
5. ↑ Zee Bangla airs fresh episodes of fiction shows from June 15.
6. ↑ BARC week 6: Four Zee regional channels lead regional markets (22 February 2022).
7. ↑ RTV Online
8. ↑ প্রতিবেদক, জ্যেষ্ঠ. দেশে বিজ্ঞাপনসহ বিদেশি টিভি চ্যানেলের সম্প্রচার বন্ধ (bn).
9. ↑ Correspondent, Glitz. Zee Bangla broadcast resumes in Bangladesh without ads.
10. ↑ The Telegraph
11. ↑ Indiantelvision
12. ↑ Essel Newsletter
13. ↑ Zee channels to sport new logos (28 March 2005).
14. ↑ Remembering Soumitra Chatterjee, Bengali cinema's alt superstar.
15. ↑ Zee Bangla makes a comeback with fresh content.

## External links

* Logopedia: *Zee Bangla*
* Zee Bangla on Wikipedia