Network/Warner Daytime

**Network/Warner Daytime** is the former official branding for an afternoon programming block that broadcasts on StoogeWB. It was originally known as **Daytime N/W**, which aired on one of its predecessors, Network/Warner, from September 5, 1983 to September 11, 1998.

## History

Network/Warner Daytime originated as a block on Network/Warner called *Daytime NW*, which launched on September 5, 1983. The block's creation traces back to the former holder of its timeslot, Kids' WB, which began sharing several of its programs with Cartoon Network following the Turner Broadcasting System's 1996 merger with WarnerMedia. Eventually, Freeze! began beating Fox Kids in the ratings, and airing Kids' WB became financially unattractive for The WB as broadcast stations started airing only live action talk shows and sitcom reruns in the afternoon hours to target adult audiences, figuring that the viewing habits of children in the afterschool hours had migrated to cable channels (such as Cartoon Network, Nickelodeon and Disney Channel).

### Move to StoogeWB

The block moved to StoogeWB, which replaced N/W on September 14, 1998, under the unofficial brand StoogeWB Daytime. On-air promotions for the afternoon block (which aired quite rarely) did not refer to the block by a formal brand name. The only description given by the network's website in the past was that it was a "Monday-Friday afternoon block from 12:00 p.m. to 5:00 p.m. (ET/PT) as well as a Sunday encore block from 5:00 p.m. to 7:00 p.m. (ET/PT) outside of prime time." The Sunday block (formerly branded prior to The CW's launch as "EasyView," a component of The N/W's "Big Sunday" schedule) was discontinued in September 2012 when the network gave back the five-hour evening lineup on Sundays to its affiliates in order for them to carry syndicated programs and feature films after the failure of MRC's brokered programming with the network for its Sunday primetime lineup during the 2011-12 season. Today, the majority of StoogeWB's stations air NBCUniversal-syndicated talk shows such as *The Steve Wilkos Show* and *Maury* during daytime hours outside of *Jerry Springer*,, along with court shows and other talk programming from either CBS Television Distribution, Warner Bros. Domestic Television Distribution, Disney–ABC Domestic Television, 20th Television, Trifecta Entertainment & Media and Entertainment Studios. Currently, The CW's website and social media channels make no mention of The CW Daytime in any form, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually only at the start of the television season), the responsibilities and burden of promotion are largely held by the producers of the program featured in the timeslot, and is asserted by the network to be only a minor, yet compulsory element of the network's schedule for affiliates to carry.

Starting in the fall of 2004, Warner Bros. Domestic Television Distribution began holding the program responsibilities for the block. At that point, when Toonzai block premiered, 4Kids broadcast annual saturday morning preview specials specials prior to the launch of the new schedule in September. A premiere episode of *The Batman* from the Kids' WB block aired in early September 2005 to promote the series. Another preview special aired in 2008 upon the rename of the block to TheCW4Kids as well.

### Former programming

* *M\*A\*S\*H (September 7, 1992-September 11, 1998)*
* *All in the Family (September 5, 1983-September 11, 1998)*
* *We Got No Made (September 5, 1983-September 11, 1998)*
* *The Simpsons (September 12, 1994-September 11, 1998)*
* *Solid Gold (September 5, 1983-January 13, 1989)*
* *The Jeffersons (September 5, 1983-September 11, 1998)*
* *Diner General (September 5, 1983-September 11, 1998)*
* *AfterMASH (September 26, 1988-September 11, 1998)*
* *Fenmore's Isle (September 26, 1988-September 11, 1998)*
* *Ryan's Lane (September 5, 1983-September 11, 1998)*
* *The Fall Guy (March 27, 1989-September 11, 1998)*
* *Laverne & Shirley (September 3, 1984-August 31, 1990)*
* *Classic Concentration (May 4, 1987-September 20, 1993)*
* *The X-Files (September 22, 1997-September 11, 1998)*
* *Living with the Platts (September 4, 1989-September 11, 1998)*
* *Ryan's Hope (January 16, 1989-September 11, 1998)*
* *Hellstorm's Files (January 16, 1989-September 11, 1998)*
* *Dance Fever (September 5, 1983-January 13, 1989)*
* *Peyton Place (September 5, 1983-March 24, 1989)*
* *The Smurfs (September 10, 1983-May 26, 1990)*
* *The Jetsons (September 10, 1983-December 29, 1990)*
* *Divorce Court (September 10, 1984-May 28, 1993)*
* *A Current Affair (July 28, 1986-August 30, 1996)*