Baton Broadcasting (PatrZDZ's vision)

**Baton Broadcasting** is a Canadian media conglomerate that was founded in 1960 as Telegram Corporation. Its operations include television broadcasting and production (including the BBS television network), digital media (including Crave) and Internet properties (including the Sympatico portal).

Baton is majority-controlled by the Eaton family, which holds a 53% stake. The other principal shareholders include CC&L Financial Group (22%), the Ontario Municipal Employees Retirement System (11.4%) and the Rogers Media subsidiary of Rogers Communications (8%).

## History

Formed in 1960 as Baton Aldred Rogers Broadcasting Ltd., the company was originally created to establish Toronto's first private television station, CFTO-TV. The name of this company derived from its initial investors, including the Bassett and Eaton families (Baton), and Aldred-Rogers Broadcasting (owned by broadcaster Joel Aldred and Ted Rogers); Foster Hewitt was also an initial investor, but in a much smaller role. Aldred sold his shares in 1961, followed by Rogers by 1970, thereby relieving their names from the company title. With the Bassett and Eaton families firmly in control, the company went public in the early 1970s.

CFTO was one of the charter affiliates of CTV when that network formed in 1961, becoming the network's flagship. In 1966, Baton became a part-owner in the network when it was reorganized as a station-owned cooperative. The Board of Broadcast Governors was initially skeptical about the proposal to turn CTV into a cooperative. Since CFTO was by far the largest and richest station in the network, the BBG feared Baton would take advantage of this to dominate the network. However, it approved the deal after Baton and the other owners included a provision in the cooperative's bylaws stipulating that the eight station owners would each have a single vote regardless of audience share. Additionally, if one owner ever bought another station, the acquired station's shares would be redistributed among the remaining owners so that each owner would still have one vote out of eight.

In 1972, Baton began purchasing other CTV affiliates, starting with CFQC-TV in Saskatoon. This did not, however, give Baton a substantially higher investment in CTV, since its shares were redistributed among the other owners. As a result, Baton still had only one vote out of eight.

In 1987, Baton began a concerted effort to take over CTV. It started this drive with a further expansion into Saskatchewan, purchasing CKCK-TV in Regina, Yorkton twinstick CKOS-TV/CICC-TV, and CBC affiliate CKBI-TV Prince Albert. A twinstick CTV affiliate was soon launched in Prince Albert, CIPA-TV.

In the late 1980s, Baton applied for a high-power station in Ottawa on channel 60. The licence was approved by the Canadian Radio-television and Telecommunications Commission (CRTC), appealed to federal cabinet by rival broadcasters, and ultimately sent back to the CRTC for review. However the license was surrendered when Baton was instead able to acquire the local CTV affiliate, CJOH-TV, from Allan Slaight's Standard Broadcasting.

In 1990, Baton purchased the MCTV system of twinstick operations in Pembroke, North Bay, Sudbury, Timmins, and the Huron Broadcasting twinstick in Sault Ste. Marie. In 1993, Baton purchased CFPL-TV in London, CKNX-TV in Wingham and received a license for a new independent station, CHWI-TV, in Windsor.

In 1991, the company launched Ontario Network Television, a secondary affiliation carried by Baton's CTV and independent stations in Ontario. This was expanded in 1994 into the Baton Broadcast System (BBS), which included Baton's Saskatchewan stations. BBS was meant as a backup in case Baton's ongoing acquisitions did not translate into control of CTV itself. A year earlier, CTV had been recently restructured into a corporation, with each owner holding a 14.3% stake in the network. However, any future acquisitions by Baton would come with all of that affiliate's CTV shares. It was around this time that former CBC executive Ivan Fecan joined the company.