Ownership of Creamheroes YouTube channel

Throughout the years, the ownership of the Creamheroes YouTube channel has changed hands.

## 2017-2020

The **Creamheroes** YouTube channel was made by Claire on January 16, 2017.

On 19th of March 2020 Claire uploaded a video titled "Goodbye CreamHeroes" to her own "Butler" channel, on which she announced her departure from the CreamHeroes channel, citing disagreements about the channel ownership with the multi-channel network she had associated with. At the 2:55 mark, a bunch of carrots flies into the picture. This is a reference to the Korean saying "when you're being treated unfairly, shake the carrots" and in Korean YouTube circles, is a meme/hint about being mistreated. This spurred a wave of outrage amongst her fans, especially as Claire provided proof that she donated her severance pay to a cat charity and it became clear that she was only paid 20 Million Won (around USD $16,000 or 14,000€) for her entire stake in the company.

On 21st of March 2020, the network posted an announcement to the CreamHeroes channel, claiming that both the channel and four of the seven cats are and always have been company-property, with Claire only being an employee of the company.

On 22nd of March 2020, Claire posted a rebuttal of the claims to her personal "Butler" account, refuting or contesting most claims made by the network. She cited largely scaled withholding of funds earned through AdSense and merchandise by the network as well as the fact that she used to work for the company for a time, even filling in as CEO as the company ran into money troubles and was about to go bankrupt. In her position as CEO, she had created the channel CreamHeroes and began uploading to it. The exact nature of the channel ownership remains disputed and seems to be heading for litigation. She also announced that videos of the cats would continue to be uploaded to her "Butler" channel (new main channel in Korean) and the Kittisaurus channel (designated international channel without speech, having English in-video subtitles for cat-expressions).

Following the video and community posts, the CreamHeroes channel lost around 300,000 subscribers in twelve days, from 3.87M subscribers on 19th of March 2020 to 3.57M subscribers on 31st of March 2020. Simultaneously, the Butler channel gained around 460,000 subscribers, raising from roughly 120,000 subscribers to 560,000 by the 31st of March 2020. Kittisaurus channel gained 300,000 subscribers, raising the subscriber count from 1.28M to 1.58M in the same timeframe.

In August 2020 Claire posted on her personal Youtube account's community tab that she had regained access to the CreamHeroes channel, and would be posting to it again after taking a little time to get it in order. A few days later, CreamHeroes was re-launched, with a video and a live-stream closely. As of now, the channel is now regular again, though it is not her main channel now.

However in 2021 the channel was taken away from her again, and it began uploading videos of someone else and their cats, MeowDiary. The channel deleted comments asking/commenting about Claire, though it re-uploaded old clips of her cats. Now Claire exclusively uploads on Claire Luvcat and Kittisaurus. Her DD store was taken from her too.

## 2020+

The Creamheroes channel has had new owners; it is unknown who. Usually the channel takes clips from Claire's old videos and tries to pass them off as newer videos, as well as uploading cat videos from other channels. Ever since this change, video views have been skydiving from at least 10 million per video to less than 80,000 views per video. Meanwhile Claire's videos have been gaining views. You can see her other channels here.

## References

1. ↑ https://www.youtube.com/watch?v=2n9q44d0B7E