Hui Incorporated

Logo

Ishnu Holdings

Various Others

## History

### 431-300 BBY

There are records of Hui Enterprises before this time, however they are sparse and vary greatly in detail. 431 BBY is considered to be the official birth year of Hui Incorporated, as Lin Hui, the CEO of Hui Enterprises, decided to found the Hui Protection Unit. HPU security personnel were exclusively droids of various makes and models, all of which were connected to a central network hosted within the Naboo Headquarters of the company. Officially being incorporated into Hui Inc..

### 300-200 BBY

A time of great profit and consolidation of property for Hui Enterprises. The corporation was beginning to develop economic choke points along a small handful of hyperlanes. This meant they were the main means of profit for traders that needed to stop along the route. So Hui Enterprises began accepting trade, and gave what it received to further markets, using their economic knowledge and agreements to spread these materials among planets that need it. This tollbooth form of income allowed for the improvement and development of many products and structures within Hui property.

### 200-100 BBY

Taizu Hui has taken control. Rather than continuing the expansion and development of Hui Enterprises like those before him, as CEO he focused primarily on cutting corners and reducing company spending. This is the lifetime in which Hui gained its reputation for occasional low-quality products.

Progress was further stalled by the following CEO, Shin Hui. She had attempted to mimic the actions, ideas, and overall success of her ancestor, the oldest known CEO, Lin Hui. Much to the board’s embarrassment, she was untrained for her role, as her mother died unexpectedly without teaching her any business practices. As her mother was the original chosen successor to the head of the company, this was devastating due to Shin’s lack of knowledge, experience, and mentorship. She attempted to play a role she knew nothing about, and cost Hui Enterprises billions of credits in shareholder investments.

In the year 138 BBY, Lang Hui ascended to the corporate throne. Much to the dismay of the Hui family, Lang prioritized his wife over any matter of business, and even went as far as to make her a Co-CEO. This confirmed the writing on the wall. Hui corporation was suffering from a century-long decline.

### 100-42 BBY

Lang Hui’s reign continued until 81 BBY, the year in which his own son, Lou Hui hired the Bertek clan to assassinate both him and his wife. The rumor amongst the upper echelons of the Hui dynasty claim that the ensuing homicide was so gory and brutal that the only way to cover it up was pure insurance fraud, as a week after their declared death, the family villa caught fire and burned to the ground. Under Lou, Hui Enterprises saw intense streamlining of factories, uniforms, and products. This alone caused the company’s profits to pull from a freefall into a flat line.

### 42-19 BBY

Huang Hui took power from his father Lou after an unexpected heart attack. Huang had admired his father greatly and studied finance and charismatic behaviors his entire life in an attempt to make him proud. Despite Lou never seeing his son in power, he would have gotten his wish. Huang was an expert negotiator. When confronted about allegedly stealing blueprints of a prototype blaster pistol from Blastech, their CEO walked away from an initially infuriating meeting with a smile. He was quoted saying *“I’ve never met a more charming man in my life. In the end, he’s correct. It was my own fault for allowing such a breach in security. I’m no longer upset in the slightest.”* Huang’s leadership was known for decades to come as a twenty-year golden age for the company. He would be remembered as one of the greatest minds to ever lead Hui Enterprises.

### 19- BBY

After centuries of the Hui Family being the sole leaders of their corporation, their reign was cut short as the Nabooian Regional Manager Ishnu Bertek made a grab for power. With Bertek’s black squads controlled by the Hui Defense Agency, he decided it was time for Huang to die. Under very suspicious circumstances Huang Hui was found dead in his Villa. Soon after, Ishnu Bertek was voted into the Office of CEO during a rushed election. In the following months, numerous members of the board went missing. Many speculated that their stated distaste of the Bertek Family was no coincidence.

As the new CEO of Hui Incorporated, Ishnu Berek’s first action was to move the Company’s Headquarters to Ando, in the Lambda Sector. The Hui family's belief in development of what they own was instantly thrown out the window as Ishnu chose to move their sums of wealth from development to outward expansion. Turning Hui Incorporated’s attention to outside their borders, dozens of systems began receiving commercial agreements sent to them from Hui Incorporated all having very fine print in what the company was permitted to do. This change in leadership expanded Hui’s horizons and while increasing their revenue many times, it decreased their profits as more and more was spent on increasing systems in their borders.

## Timeline of CEO's

### Lin Hui

Lin was a competent leader, and a good businessman.

CEO during 431-389 BBY

Died at the age of 132

### Jingdu Hui

Jingdu was a tried to imitate his father for most of his life, failed in many capacities

CEO during 389-335 BBY

Died at the age of 130

### Hedi Hui

Hedi was endlessly kind in every manner, he even adopted a child and named him Gaozu Hui

CEO during 335-289 BBY

Died at the age of 119

### Gaozu Hui

Gaozu caused a mild succession scandal as he was adopted by Hedi Hui, so relatives claimed he shouldn't be the legal heir, these claims persisted throughout his life so he ended up just giving the company to his Nephew which was the most commonly support "true" heir.

CEO during 289-241 BBY

Died at the age of 139

### Wu Zetian Hui

Nephew of Gaozu. Very good scientist and assisted on certain projects. Died when one of his suits of armor had a hydraulic malfunction and overextended all of his joints.

CEO during 241-228 BBY

Died at the age of 87

Taizu Hui

Taizu brought spending costs for the company way down, was a scrooge with his wealth

CEO during 228-178 BBY

Died at the age of 114

Shin Hui

Shin Tried to Repeat the methods of her great-great-great-grandfather Lin Hui. Ended up being one of the worst CEO’s in the company's history

CEO during 178-138 BBY

Died at the age of 101

### Lang Hui

Lang gave his Wife the role of Co-Chief Executive Officer, they also brought the Bertek Family to lead the newly named Hui Defense Agency

CEO during 138-81 BBY

Died at the age of 132

### Lou Hui

Lou lived in a minimalist lifestyle, sold the Family Villa

CEO during 81-42 BBY

Died at the age of 98

Huang Hui

Huang had a new Family Villa made, one of the best CEO’s in Hui History. A highly skilled diplomat and negotiator. Assassinated in his own home by an unknown individual.

CEO during 42-19 BBY

Died at the age of 79

### Ishnu Bertek

Ishnu Bertek the first non-hui to head Hui Enterprises, he left Huangs son in charge of Hui Enterprises.

CEO during 19- BBY

Is currently 55