Gem (Daertudiwanese TV channel)

**GEM** (formerly AXN Beyond, AXN beTV and beTV) is a Daertudiwanese entertainment TV channel owned by KC Global Media.

## History

### AXN Beyond

AXN Beyond was launched on Councaultor (now Councaultor Satellite) and TrueVisions (now Councaultor Cable) platforms in 2009.

The reason the platform's owner Daertudiwan Television, to introduce the "next generation" for all platforms in September, unlike the Asian feed, it mostly airs Western content every morning, Japanese entertainment weekday noon and every night, and Japanese movies weekend noon.

Their first logo contains a AXN logo on the top left in the red S swirl, and the middle of it is the text **BEYOND** modified with second E part is like a cone.

In 2010, the channel is rebranded to beat their rivals such as Syfy Universal and FX.

AXN Beyond second and final logo was AXN logo on the top left on the big X used for sister channels from Europe including AXN Black, AXN White and more, the middle of it was the **BEYOND** text with lines cut in letters B & D, and letter **O** replaced with a red eye.

### AXN beTV

AXN Beyond was officially defunct at 1st April 2012 at midnight across Asia including Daertudiwan, it was replaced by AXN beTV (Daertudiwan) and Sony beTV (Asia), it kept the AXN name (only in Daertudiwan) until 2013.

It was announced by Ricky Ow, the Senior Vice President and General Manager of Sony Pictures Television Networks Asia Pacific that the channel will 'introduce a wider range of programming such as Pan Am, Necessary Roughness and A Gifted Man'.

Their logo was the same as the last one but the text **BEYOND** was replaced with **beTV** from the Asian version, many elements from the Asian version is used.

### beTV

AXN beTV was renamed to simply beTV as a spinoff of SET and AXN, it was now focused on alternative entertainment while keeping Japanese entertainment shows.

Their logo was similar to the Asian feed, the S logo from sister channel SET was on the top, and then words beTV from the last logo in the bottom.

After 15th October 2014, their non-Asian programs was moved to Sony Channel for preparation of the launch of Gem few months later.

### GEM

beTV was officially relaunched as GEM on October 1st 2015, this marks another new generation for SPTN Asia Pacific.

Their first logo was same as the last one but the S logo was painted green and several modifications with the **beTV** word replaced by **GEm**, their branding is called 'overall packaging makes justice for the name GEM'.

In 2019, KCGM Singapore announced to buy several assets from SPTN Asia Pacific, the channels (excluding Gem TV, later acquired on March) was acquired on January 2020.

After the acquisition, GEM rebranded it's logo only it's word **GEM** in 3D green font.

## Logos

First logo (2009-2010)Second logo (2010-2012)Third logo (2012-2013)Third ident (2012-2013)Fourth logo (2013-2015)Fifth logo (2015-2020)Sixth logo (2020-present)
## See also

* AXN (Asia)
* Animax (Asia)
* Sony Channel (Asia) (now defunct channel)

## References

1. ↑ Councaultor Next Generation Press Release - Councaultor (archived 10-5-2009)
2. ↑ AXN Beyond changes to AXN beTV - Councaultor Advisory Notice
3. ↑ GeekMatic!: AXN Beyond makes the change to beTV!
4. ↑ Sony and Nippon TV launch entertainment channel Gem Asia
5. ↑ Set Gem - Art of Channel Branding