Colex Entertainment

Logo as of January 2008.

**Colex Entertainment** is the film and television production arm of MTV Entertainment Group. Founded in 1991 as Colex Studios in 1999 as Colex Independent Pictures, it has produced original television shows like *Subject Universe*, *The Naked Project Show*, *Rocken*, *The Amazing World of Rocken*, *Foben*, *Celebrity Systems*, *Clone Falling* and *Rocken: Creme Scene Incorporated* and films such as *The Raiders*, *M@dren*, *Bodega Cardy*, *Rocken: The Movie*, *Racked Naked Yank*, *Kracked House*, *Hebrex* and *Falling Identity*. Its films are released by fellow ViacomCBS division Paramount Pictures, 20th Century Fox, Columbia Pictures, . The Colex Independent Pictures unit was once part of Paramount Players, before merging into Colex Entertainment in 2008.

## History

MTV Productions originally started in 1991, and went into expansion two years later, with Doug Herzog serving as president of the unit. Its expansion was to produce shows for theatrical release, broadcast TV and cable, syndication and the international marketplace. MTV then signed a two-picture deal with Geffen Pictures to start making motion pictures afterwards.

Only one movie came out of the deal due to the 1994 acquisition of Paramount Pictures by MTV's parent company Viacom, *Joe's Apartment*, based on a short aired on MTV, came out on July 26, 1996, which grossed $4.6 million on a $13 million budget, making it a box office bomb. Shortly afterwards, MTV Productions tried for an entertainment strip *Real Time*, to be distributed by Viacom Enterprises, which was owned by MTV's parent Viacom, and scheduled on air for the 1994–95 season, but it was never materialized.

Shortly after Viacom bought out Paramount Pictures, Paramount began to distribute material from MTV and Nickelodeon, with their respective movie divisions. Shortly after *The Arsenio Hall Show* was cancelled, Paramount began distributing and producing MTV's *The Jon Stewart Show* for the syndication market.

In 1994, the Paramount Television Group and MTV Productions signed a deal to develop projects commissioned by MTV, and gave Paramount the right of first refusal on projects developed by MTV. By 1995, David Gale was named head of MTV Films.

MTV developed its first feature film in collaboration with Paramount Pictures, *Beavis and Butt-Head Do America*, based on the MTV cartoon *Beavis and Butt-Head*, which grossed $63.1 million on a $12 million budget.

For the 1997-98 television season, MTV Productions has briefly dabbled into network television production, in conjunction with Paramount Network Television, sister sibling of Viacom, to produce the NBC comedy *Jenny*, the UPN (then-sister of MTV) comedy *Hitz*, and the WB drama *Three*, but none of them got success beyond its first season.

On August 21, 1998, MTV Films has released another film, *Dead Man on Campus*, which starred Tom Everett Scott and Mark-Paul Gosselaar, which met negative reviews from critics, and it was a box office bomb, grossing $15.1 million on a $14 million budget.

MTV Films made its next feature film project, *200 Cigarettes*, released on February 26, 1999 which was a box office bomb, costing $6.8 million on a $6 million budget.

In 2001, MTV produced *Zoolander* under the VH1 Films branding, which costed $60.7 million on a $28 million budget.

In 2003, MTV announced a theatrical feature film adaptation of *Celebrity Deathmatch*, with creator Eric Fogel as writer, producer, and director, but it was cancelled by the end of the year before production could begin due to MTV being less interested in animation.

On August 21, 2006, Nickelodeon Movies, Comedy Central Films, and MTV Films became full labels of the Paramount Motion Pictures Group. By 2017, Paramount Players was created as a joint venture with MTV Films, Nickelodeon Movies, and BET Films. In 2019, MTV Studios launched MTV Documentary Films, a label producing and acquiring documentary features. In 2020, MTV Films was folded into MTV Studios. The following year, MTV Studios became MTV Entertainment Studios, encompassing content for and based on all of MTV Entertainment Group's brands.

## Films

### Television series

* *Subject Universe*
* *The Naked Project Show*
* *Rocken*
* *The Amazing World of Rocken*
* *Foben*
* *Celebrity Systems*
* *Clone Falling*
* *Rocken: Creme Scene Incorporated*

## See also

* Paramount Pictures
* 20th Century Fox
* Columbia Pictures
* Paramount Players
* Walden Media
* Comedy Central Films

## References

1. ↑ Template:Cite news
2. ↑ Marx, Andy (1993-07-07). Geffen and MTV pair on ‘Apartment’ (en-US).
3. ↑ Leydon, Joe (1996-07-29). Joe’s Apartment (en-US).
4. ↑ Template:Cite news
5. ↑ Viacom takes over Paramount (en-US) (1994-03-14).
6. ↑ Template:Cite news
7. ↑ Template:Cite news
8. ↑ MTV rewires its exec deck (en-US) (2006-06-27).
9. ↑ Leydon, Joe (1996-12-22). Beavis and Butt-Head Do America (en-US).
10. ↑ Richmond, Ray (1997-06-06). Webs want their MTVP: Unit scores 1st time out (en-US).
11. ↑ Leydon, Joe (1998-08-21). Dead Man on Campus (en-US).
12. ↑ Torres, Vanessa (1999-02-15). ‘Cigarettes’ preem has crowd smokin’ (en-US).
13. ↑ Fleming, Ann Donahue,Michael (2000-05-25). Stiller dealing to direct, star in Zoolander (en-US).