Allspark

**Allspark** (formerly **Hasbro Studios)** is an American distribution company located in Burbank, California. It is a wholly owned subsidiary of Hasbro. This company is best known for shows and films such as the *My Little Pony: Friendship Is Magic* TV series and *My Little Pony: Equestria Girls* film series. Originally just a TV production division, many of its TV shows, such as *My Little Pony: Friendship Is Magic* and *Littlest Pet Shop*, are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery, Inc.

**Allspark Pictures** is Hasbro Studios' live-action film and television production label while **Allspark Animation** is its animation label. **Cake Mix Studio** is the company's Rhode Island-based commercials and short content producer. All of the Allspark companies are discontinued in 2020 and emerged to eOne.

On August 2023, Hasbro announced a new banner titled Hasbro Entertainment to replace it

## **History including the Popples**

Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president. On October 10, 2010, Hasbro Studios and Discovery Networks renamed and refocused the channel formerly known as Discovery Kids as The Hub. On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks, such as YTV and Teletoon. On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes. In March 2012, the studio started venturing into foreign co-productions starting with *Play-Doh* (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer. On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.

Hub Network was renamed Discovery Family on October 13, 2014 after Hasbro gave up some of its ownership to their joint-partner Discovery Communications.In August, Josh Feldman was appointed as Head of Development for Hasbro Studios, as he will oversee live-action and TV series. On October 20, the studio announced a new film self-finance/co-finance production label Allspark Pictures.

Hasbro Studios with Legacy Recordings released its first non-soundtrack album, *Truly Outrageous: A Tribute to Starlight Records* on August 7, 2015. This promotion album for Jem film consisted of remakes of classic Jem TV series songs.

On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are *G.I. Joe*, *Micronauts*, *Visionairies*, *M.A.S.K.* and *Rom*.

After two attempted films for Stretch Armstrong, the property was pick up in January 2016 by Netflix for a full 26-episode order as an animated series making it the first deal between the company and the streaming service. By March 2017, Hasbro Studios’s executive staff plus animation and toy prototyping teams moved to Burbank office building. In 2017, Hasbro Studios launched its first franchise in *Hanazuki: Full of Treasures* through YouTube animated series.

On November 3, 2017, Hasbro Studios and Paramount extended their relationship with an exclusive five year production deal for Allspark Pictures and Allspark Animation for original and toy based films. Both Allspark units are newly formed (Allspark Pictures formerly was a financing label) with the film unit head by Greg Mooradian and the animation unit head by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.

With the loss of the *Jurassic Park* license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its *Chomp Squad* animated series on January 6, 2018.

On May 1, 2018, Hasbro acquired *Power Rangers* from Saban Brands. At the time *Power Rangers Beast Morphers* (set to premiere in early 2019) was in pre-production. Several people associated with the show went on to join Allspark Pictures.

On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the *Transformers* franchise.

On May 7, 2019, Allspark and Boulder Media announced a new feature animation studio. The companies had bid on an old ferry terminal for the studio, but were turned down by the Dún Laoghaire-Rathdown County Council in previous attempts.

On December 30, 2019, Hasbro completed the acquisition of Canadian entertainment company Entertainment One. In October 2020, eOne took over as Hasbro's new production arm and began development and distribution of content based on properties from the toy company, resulting in Allspark being absorbed into the acquired company.

It got defunct in October 9, 2020 when Hasbro took all of its IP's to Entertainment One including Allsparks Pictures

## External Site

* Hasbro Studio at Wikipedia

1. ↑  https://kidscreen.com/2023/08/16/hasbro-sets-leadership-for-new-entertainment-division/ Hasbro sets leadership for new entertainment division