She-Ra: Princess of Power (1984) Figures

She-Ra was a spinoff of the popular (and lucrative) He-Man toy-driven cartoon. Although the term wasn't used yet, it was a "magical girl" show with a theme of swords and sorcery. There were three waves of toys released. Finding the figures still carded is tough, but not impossible, and they command a high price at toy shows and auctions. Finding them loose with all their accessories is tricky, too, since all those little pieces get lost in the passage of time.

### The Line

The Mattel figures had rooted hair, and removable cloth accessories (skirts, capes, etc.), and they came with combs that coordinated with their molded outfits. There were vehicles (mounts) and a castle playset, as well as carded fashions that could be purchased. The faces are very much alike, with not a lot of variation. The characters vary in their hair color and body color. Some of them, like Frosta, have legs that are not peach-toned, so she appears to be wearing leggings and over-the-knee boots, whereas Angella is bare-legged and wearing boots that end just below the knee. Articulation is limited 6 points, and most figure's right hands are molded to hold a staff.

#### Figures

##### Heroes

* Angella (1984)
* *Bow – token male for the completist (1984)*
* Bubble Power She-Ra (1987)
* Castaspella (1984)
* Double Trouble (1984)
* Flutterina (1986)
* Frosta (1984)
* Glimmer (1984)
* Mermista (1986)
* Netossa (1987) – the sole Black girl in the bunch, and scarce
* Peekablue (1986)
* Perfuma (1986)
* She-Ra (1984)
* Spinnerella (1987)
* Starburst She-Ra (1986)
* Sweet Bee (1986)

##### Villains

* Catra (1984)
* Entrapta (1986)
* Scratchin' Sound Catra (1986)
* Shower Power Catra (1987)

##### Vehicles

* Arrow (Bow's horse, '84)
* Clawdeen (Catra's cat, '86)
* Crystal Moonbeam ('86)
* Crystal Sun Dancer ('86)
* Crystal Swift Wind ('86)
* Enchanta (swan, '84)
* Royal Swift Wind ('87)
* Sea Harp (sea horse, '86)
* Silver Storm (Catra's horse, '87)
* Storm (Catra's horse, '84)
* Swift Wind (She-Ra's horse, transformation, '84)

##### Playsets

* Crystal Castle (1984)
* Crystal Falls (1986)

##### Fashions

(with secret weapons or armor or other surprises)

* Blue Lightning ('87)
* Colorful Secret ('87)
* Deep Blue Secret ('86)
* Fit to be Tied ('86)
* Flight of Fancy ('86)
* Flower Power ('86)
* Frosty Fur ('87)
* Heart of Gold ('87)
* Hidden Gold ('87)
* Hold on to Your Hat ('86)
* Ready in Red ('86)
* Reflections in Red ('87)
* Rise & Shine ('86)
* Secret Messenger ('87)
* Veils of Mystery ('86)
* Windy Jumper ('87)

### Knock-Offs

The immense popularity of She-Ra inspired many knock-offs, but Golden Girl was right on the heels of She-Ra – too soon to be considered a knock-off. Possibly parallel development with the popularity of He-Man, possibly toy espionage... (totally not kidding, it's a thing), but the fact remains Mattel got their papers filed with the Patent and Trademark Office, and got their marks granted before Galoob got their marks for Golden Girl, and Mattel was the first to market.

Some of the more notable and interesting off-brand lines were:

* **Butterfly Woman**: an African American toy line/brand, really stunning in person if you can find them. (Butterfly Woman, Amandla, and Felina)
* **Galaxie Girl**: Woolworth's contribution to the knockoffs, there are four each heroes (Justara, Princess Arta, Empress Galaxa, and Sorceress Nocturna) and villains (Atra, Jaguara, Domina, and Azura)
* **Galaxy Adventure Girl**: made by Sun Gold, three heroes (Ventura, Noblest, and Supra) and three villains (Werra, Virago, and Yfele)
* **Goddess of the Ultra Cosmos**: made by Lucky Bell, the "goddesses" are all named for minerals; you can tell the heroes from the villains by whether their name is -lite or -nite, a rather clever idea (Microlite, Scheelite, Sodalite, Gratonite, Stibnite, and Bornite)
* **Heroines of the Enchanted Empire**: made by Eugene Toys; four heroes (the princesses Shana, Adana, Zartela, and Cara), and two unnamed "the enemy"s

Sometimes they can be found on ebay, but expect to pay well over $100 each for a carded figure; search for them by name or by ko for "knock-off."