Journalism

## **Media Outlets and their impact on the server**

It could be argued that the server's greatest feature is its media services. They have depicted the financial state of the 'Earth' [Beta, Earth1 and Earth2 -*post second reset*] world. Examples of this feat are the excellent coverage of business-related information, which casts in the shade other server's media outlets such as

Another of the key deeds of JES' press is the publication of opinion articles and the interpretation they bring to the events that happened throughout its history.

### **Irish Times/The Daily Neon**

The Irish Times was the first ever newspaper to appear on the server. It was founded in November 2020 and it has been active non-stop since then, for over three years; however, it changed its name for over a year to "The Daily Neon". The Irish Times/Daily Neon has had over ten different logos over time

#### **Opinion and business articles published by the Irish Times (*revised work*)**

##### **Profit by prestige - How does this work?**

This type of income is generated whenever businesses invest in attracting users and customers using giveaways, competitions, contests or discounts. It is not converted directly into cash, as this investment comes in handy after growing to a certain size.

Firstly, these companies develop their marketing strategy considering the project's costs, the company's design and motto, the type of business and the hierarchy inside the organization. After the growth strategy has been set, it is time for bricks and mortar: Discord is made public, and in-game shops are built (if this company is destined to be only in Discord such as a business Marketplace this step is skipped) and the investment takes place.

The income is generated when the user count is high (>100) and advertisement takes place. Its profit usually depends on the number of companies that want to advertise. Consequently, there are also profits when the business is in-game, as customers shop in places they trust.

All in all, this industry is a complicated but successful one which could end up being the most important factor in the future Jes' economy if the number of National Shops diminishes and the '*Autónomos'* (freelance) end up as hefty companies which promote the appearance of new stores and markets such as the Stocks Exchanges (which are already in other towny servers).

##### **Jes' current Real Estate: A thread of impossible investments and daily disasters**

If you are a new entrepreneur who sells building materials and armour, you might find it easy to open a few locations (for example popular *nation spawns* or /warp mall) and start gaining profits. Conversely, real property (or real estate) is more or less an inefficient business, both economically and strategically.

The economy of this server currently has its foundations based in town creation, with almost no guidelines except for some build codes in developed towns such as Madrid, and no guarantee of obtaining benefits selling outside your town (even less in siege war, where towns can be sieged and pvp is turned on). This severely limits investments and real estate growth, as this pattern makes it crazy to even think about lending gold to others in a banking system: there is no guarantee of anything.

Likewise, if you manage to pull out an effective real property business, your plots can be taken away by town members with perms who desire those plots. Furthermore, as there is a high town creation rate and it is the main 'business' of the server, commercialising real estate would imply making your locations attractive; not only your plots but also the town they are in and the surroundings. The current condition of real property in Jes has transformed real estate into *surreal estate*.

##### **'Comment?' -Road to an industrial Jes**

Lately, it has been debated the current state of such markets as Real Estate and *profit by prestige* (fictional Minecraft financial entities term); however, as siegewar is being removed new opportunities are arising for investors and entrepreneurs: the market question.

Businesses such as food chains are bound to benefit from the reduced risk of foreign town occupation (siege, pillage & conquest), which would imply an easier expansion of the company over *Earth one*. Of course, this always involves a significant managerial effort by such organizations, as if quality, design and product range offered vary greatly between locations, the income will be surely reduced and the overall *business picture* blurred.

Furthermore, financial institutions will most probably increase their domain with the reintroduction of teleportation (useful for mining in key areas) tools such as /home, hence increasing the potential gold reserves. The stock market is also a key factor for these businesses, as this amusing plugin has recently won the public polls and will most likely be introduced.

##### **The Future of Cosmic Tavern**

First off, some background. A new Jes company owned by cosmicbread3898 started in late November, called Cosmic Tavern. The goal of this company was to spread alcohol across the JES server since it is highly inaccessible in many towns and nations. While town members could learn how to brew their own alcohol, many don’t want to or even have the time to, and that’s where Cosmic Tavern comes in.

A tavern is built in the town and will sell alcohol. And this isn’t like the normal shops you see where alcohol is almost always out of stock. The taverns are scheduled to be restocked every 2 weeks, or when needed. Profits are split 50/50 between Cosmicbread and the town owner and the profit that goes to Cosmicbread goes to making the alcohol better in forms of productivity and quality.

Cosmicbread aims to have at least 3 taverns in every continent by the end of February 2022. All in all, this is a big project that lets people have easy access to liquor so they don’t have to scavenge multiple stores for some of their preferred beverages.

##### **Personal finance: A simple guide to managing your own budgets**

As our server gets ready for a major industrial (and economic) change, financial management is more important than ever for keeping our accounting straight and meticulously classifying our expenses. Therefore, savings cuts can be implemented and financial data analysed. This may be new to most players of Jes, nevertheless, it is essential for companies and individuals to acquire this knowledge and put it into regular practice.

##### **Sample investing profitability chart**

We have recently experienced such economic campaigns such as the creation of Minecraft Banking Systems, or the Stock Plugin (which won the server polls last December). This post contains an example of an accounting table for investment purposes (Minecraft investments; fictional entities; fictional currency = items:gold).

##### **A question of interest**

As you might have noticed already, gold ingots can be divided into 9 nuggets each. The same applies to blocks; however, the stacking is not the same. The stacking system is 8x8 and (8x8)/2, while the items are 9x9. This is terribly messy if gold is going to be traded, as you cannot use the 9 system for economic purposes without having to change constantly from 9 to 8. If the server wants to survive the next three months it is going to specialise in different features, as other servers such as EarthMC (Diplomacy) and EarthPol, Crusade Craft or NewEarth (Siegewar). Jes does not something unique as of today, we must understand that for this 'long-term attempt' to succeed it has to be player-made, not staff-made.

Some town leaders promise many sweet nothings (expansions and improvements). But sweet nothings are still nothing, this terrible boredom to set appropriate and viable goals has been holding the server back since late August. It is of critical importance to understand the dangers of overwhelming our passion for improving our community and trading with 'I'll build theses' and 'maybe later, let's play a shooter'. However, the opposite is dangerous too; addiction to gaming is bound to damage other aspects of your life such as your schedule or stress.

The key is to balance all of this and skip unnecessary projects or just do too many things at once, which is the most common mistake.

In order to reach economic supremacy over other servers, we must create an economic environment that is sustainable in the long term, not just creating businesses without foundations or 'desire'.

##### **Why have Jes' banks gone bankrupt: an introduction to Towny banking**

Some months ago, JES' first and only bank closed leaving the industry completely abandoned and deemed inefficient. It is true that banking in towny is complicated due to the existence of ender chests (and shulker boxes as well in our server) and other safe means of storage which include towns or nation balance as well as closed, non-pvp plots amongst them.

This enhances the complexity of this financial market: saving accounts are the only favourable option left to consider. With the possible opening of stock exchanges in the near future in JES (by players, without any plugins at all), new markets could be unveiled and the industry expanded.

## References

1. ↑ - *The Daily Neon logos*: Broundonb | Just an Earth Server Wiki | Fandom

- *Irish Times wiki page*: The Irish Times | Just an Earth Server Wiki | Fandom
2. ↑ https://discord.com/channels/783374237389422634/877840146035265546/914194630927589376
3. ↑ https://discord.com/channels/783374237389422634/877840146035265546/917089734277357638
4. ↑ https://discord.com/channels/783374237389422634/877840146035265546/921114459701915669
5. ↑ https://discord.com/channels/783374237389422634/877840146035265546/923564129661378581
6. ↑ https://discord.com/channels/783374237389422634/877840146035265546/929348085300199455
7. ↑ https://discord.com/channels/783374237389422634/877840146035265546/937019549830770721
8. ↑ https://discord.com/channels/783374237389422634/877840146035265546/940682366899355659
9. ↑ https://discord.com/channels/783374237389422634/877840146035265546/969311982488551494