70 133/2022/Brief/2

Denne uken skal dere få øve på å kommunisere stemning og opplevelse gjennom visualisering i en individuell oppgave.

## Moodboard #1

Ruter moodboard
Gå tilbake til brukerreisen du lagde for Ruter (Brief 1). Tenk tilbake til opplevelsen av reisen som en helhet, og lag ett A3 moodboard som beskriver opplevelsen. Du kan bruke ord og bilder på moodboardet, og målet ditt burde presist oppsummere opplevelsen du hadde av Ruter, presentert som et A3 moodboard. NB! Husk at opplevelsen du husker antageligvis inkluderer opplevelser du har hatt med Ruter, samt hva andre folk tenker om Ruter. Det er greit, fordi alt dette påvirker opplevelsen du husker.
Formgivningskrav
Presentert som et A3 moodboard.
Sett navn ditt på moodboardet.
Jobb individuelt.
## Moodboard #2

Film moodboard
Lag et moodboard som oppsummerer opplevelsen av en film du har sett. Du får ikke lov til å bruke bilder fra filmen. Du kan bruke ord og bilder på moodboardet, og målet skal være å presist oppsummere opplevelsen du hadde av filmen.
Formgivningskrav
Presentert som et A3 moodboard.
Sett navn ditt på moodboardet.
Jobb individuelt.
## AT ONE

Delta på AT-ONE workshoppen. Dere skal jobbe i små grupper på salen. "It will be busy and fill all the time. You will fill out idea sheets as part of the workshop. Hang up your idea sheets on Friday together with the moodboards.

## Ukeplan

Klassen deles i fire grupper: 1A og 1B, samt 2A og 2B.

## Feedback

Some overall reflections
[Text redacted]
Don't show what you did, but show how it felt. Show feelings.
It's easy to fall into the trap of showing the journey, or the touchpoints of the journey, but what we want to see are how it made you feel. The emotion needs to come out, and not the touchpoint or the journey.
Standing alone
The moodboard should work as a stand alone representation of the experience, mood and feeling, however we might often use the moodboard in combination with other tools, like a customer journey or story board. If you are presenting a projected customer experience consider how the moodboard might work with these other tools to communicate the service experience you are designing for as a whole.
The whole and the parts
A moodboard is made from multiple images and these together form a whole. You read it at a glance as a whole, but also see the individual components. The composition of the whole communicates something also, but so do the details. A bad image can ruin the whole or create confusion. Also, if you choose to use words, be aware that the font you choose can be as important as the words themselves. However, a really well constructed moodboard should be able to communicate an experience without the use of text.
If in doubt, leave it out (or ask somebody)
If you are unsure about an image or text, try leaving it out and showing to somebody else to get their opinion.
User test your moodboard
Run it past some people you know and ask them what your moodboard communicates. You can then improve it before presenting
Find your own style
It was great to see that some of you found your own way of making a moodboard and these were generally successful. You will be making a lot of mood boards, so find an approach that is yours and that works for you, whilst still reflecting the mood and feel of the experience.
Don’t go for the easy answers
It can be tempting to jump onto some easy solutions. Don’t do it. You will regret it. Like everything else, you need to present something you are proud of and can defend.
Do the mood test
The mood around a service is as important as the specifics of the experience. The Eraserhead and Grand Budapest both generally had a mood about them, but less so the Ruter ones. Try asking yourself the question: The overall mood of using service x was …. (eg. the overall experience of Ruter was like feeling free on the first day of the summer holidays). Using metaphor is a good way of showing a mood. Find images that communicate this metaphor.
The Image take-away test
Try removing one of your images and evaluate if it weakens the message of the board. If it makes no difference, then you don’t need it. Less is more, as long as you communicate what you want.