Warner Bros. Television Studios

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## Warner Bros. Television Studios

### Key People:

Channing Dungey (Chairwoman, Warner Bros. Television Group)
Brett A. Paul (President)

### Parent:

Kinney (1970–1972)
Kinney Services (1970–1972)
Warner Communications (1972–1990)
Time Warner (1990–1996)
Time Warner Entertainment (1992–2001)
AOL Time Warner (2001–2007)
WarnerMedia (2021–present)
Warner Bros. Discovery (2022–present)

## Background

Warner Bros. Television is the television division of Warner Bros. Pictures, founded on March 21, 1955 by studio vice president Jack L. Warner and headed by TV producer and actor William T. Orr (credited as "Wm. T. Orr"). The studio made its small screen debut with *Warner Bros. Presents* on September 20, 1955. Around circa 1960, WBTV formed Warner Bros. Television Distribution. Then, in 1989, WBTVD formed the current syndication arm of WBTV, Warner Bros. Domestic Television Distribution, after acquiring Lorimar-Telepictures.

Currently, it is a division of Warner Bros. Entertainment Inc., a subsidiary of WarnerMedia (now Warner Bros. Discovery). In 2020, WarnerMedia rebranded Warner Bros. Television as "Warner Bros. Television Studios" as part of a restructure of its TV studios. Despite the name change, the company is still designated as "Warner Bros. Television" for on-screen and other materials.

## 1st Logo (September 20, 1955-July 1967)

Marble background versionStudio backlot background version   **Nicknames:** "Decorative WB Shield", "Warner Bros. Shield", "'40s/'50s Shield"

**Visuals:** On a marble or studio backlot background, we see the shield from the 1948 Warner Bros. Pictures logo, but without the banner (much akin to the 1972 movie logo). There is also no company name, except in some cases.

**Variants:**

* An opening variant exists where the shield zooms in (a la the 1934 Warner Bros. Pictures logo). "***Presents***" in script may or may not appear on the shield.
* There are also different versions of the logo with text over the shield, such as "**FILMED AT WARNER BROS. STUDIOS IN BURBANK, CALIFORNIA**".
* Some shows had the logo on a grainy background, a la DuMont Television Network.
* There is a color version with a red background. An in-credit version of this variant exists.
* On some shows, a "***presents***" banner is added on the opening variant.
* On *The Bugs Bunny Show*, the color version is used, but the shield opens to reveal Bugs Bunny munching his carrot and saying "This, folks, is a Warner Bros. television production". The shield then closes.
* On *General Electric True*, a small version of the shield is used with "**A WARNER BROS. PRODUCTION**" underneath.
* On the *77 Sunset Strip* episodes "Alimony League", "Not Such a Simple Knot" and "The Target" on Me-TV, the banner reading "**WARNER BROS. PICTURES**" is added on the shield on a dark background after the credits.

**Technique:** None, except on the opening variant, which appears to be motion-controlled animation.

	1. A drum roll followed by a majestic fanfare with an announcer saying "A Warner Bros. Television Production" on some shows, such as *Colt 55*.
	2. At the end of an opening for some TV shows, the announcer says "Produced by Warner Bros.". When this variant is used on the grainy background variant, it is accompanies by a 7-note fanfare followed by a drum sound.
	3. Another version has a 6-note theme followed by an orchestrated 6-note theme with the announcer saying "A Warner Bros. Television Production".
* Closing:
	1. The closing theme of the show. The animated version without "***presents***" has a 17-note trumpet fanfare with the announcer saying "This program has been produced by the Capital Entertainment of the World. Produced for television by Warner Bros." after the fanfare ends.
	2. On some episodes of the sixth season of *77 Sunset Strip* on Me-TV, a 7-note orchestral fanfare with the last note drawn out plays, followed by four drum beats as the logo fades out.

**Availability:** Rare. It can be seen on shows, such as *Lawman*. Even though it officially retired in July 1967, the logo made a surprise appearance in 2016 on the *Children's Hospital* episode "The Show You Watch", instead of the 11th logo below.

**Legacy:** None.

## 2nd Logo (September 1967-March 1970)

       **Nicknames:** "Blue/TV WB-7", "Warner Bros. Shield II", "'60s Shield"

**Visuals:** We see a still shot of the 1967 Warner Bros. Pictures logo, but the background is blue, the logo is yellow and the word "**Presents**" underneath is absent.

**Variant:** On *The Bugs Bunny/Road Runner Hour*, the logo without the company name is shown on a red background. The shield opens to reveal Bugs Bunny saying "This has been a Warner Bros.-Seven Arts...", before being interrupted by the Road Runner, who zips past the scene and does his trademark "Beep-Beep". Bugs Bunny then chuckles and continues by saying "Like the bird says, this has been a Warner Bros.-Seven Arts television presentation" as the logo zooms in. Then, the shield closes.

**Technique:** None.

**Audio:** None or the closing theme of the show.

**Audio Variant:** On *The Bugs Bunny Show*, Bugs Bunny has a French voice-over.

**Availability:** Possibly extinct. It can be seen on shows, such as *The F.B.I.*.

**Legacy:** None.

## 3rd Logo (September 1970-February 1972)

Kinney byline variantKinney Services byline variant   **Nicknames:** "The Television Kinney Shield", "Warner Bros. Shield III", "Early '70s Shield", "Kinney Shield", "Kinney Services Shield"

**Visuals:** Same as the 1970 Warner Bros. Pictures logo, but with the words "**WARNER BROS. TELEVISION**" added underneath the shield.

**Bylines:** Below the logo, one of these two bylines appear on the banner.

* September 1970-February 1972: "**A KINNEY COMPANY**" (in the Eurostile Bold font.)
* Opening variant, September 1970-February 1972: "**A KINNEY SERVICES COMPANY**" (also in the Eurostile Bold font.)

**Variants:**

* On the TV movie *Banyon*, there is an opening variant where the word "**PRESENTS**" is added underneath the text.
* Sometimes, the logo is white on a black background.

**Technique:** None.

**Audio:** None or the opening/closing theme of the show.

**Availability:** Extremely rare. It can be seen on shows, such as *The F.B.I.*.

**Legacy:** None.

## 4th Logo (February-September 1972)

       **Nicknames:** "Television WCI Shield", "Decorative WB Shield II", "Warner Bros. Shield IV", "'70s Shield", "Warner Communications Shield"

**Visuals:** Same as the 1972 Warner Bros. Pictures logo, except that a banner reading "**TELEVISION**" is now added on the shield.

**Byline:** Referred to as "**A WARNER COMMUNICATIONS COMPANY**" in the Franklin Gothic Bold font.

**Variant:** A superimposed version exists on *The Picasso Summer*.

**Technique:** None, unless you count the fade-ins from the credits.

**Audio:** None or the closing theme of the show.

**Availability:** Very rare, as it appeared for quite a short time on TV. It can be found on shows, such as the pilot of *Kung Fu*.

**Legacy:** It should be noted that the television logo debuted in February 1972, before the movie counterpart followed suit in May 1972.

## 5th Logo (September 1972-September 1984)

Fullscreen original versionWidescreen original version"DISTRIBUTED BY **WARNER BROS TELEVISION**" variant"**WARNER BROS TELEVISION DISTRIBUTION**" variantB&W "**WARNER BROS TELEVISION DISTRIBUTION**" variantFullscreen shadowed versionWidescreen shadowed versionOpening variantIn-credit variant   **Nicknames:** "Abstract W", "\\'", "Warner Bros. W", "The Big W", "Television Worms", "Warner Communications W"

**Visuals:** We see a still shot of the 1973 Warner Bros. Pictures logo, but with the words "**WARNER BROS TELEVISION**" added above. Also, the "Big W" symbol is a bit smaller.

**Byline:** Referred to as "**A WARNER COMMUNICATIONS COMPANY**" in the Warner Communications font.

**Variants:**

* The syndication variant had the words "DISTRIBUTED BY" tacked on top of the "**WARNER BROS TELEVISION**" text. However, starting in 1974, the text above the "Big W" symbol now reads "**WARNER BROS TELEVISION DISTRIBUTION**".
* The text and byline appeared in shadow mode starting in 1977. Despite that, the distribution variant would remain shadowless.
* There is an opening variant where the logo animates just like the 1973 Warner Bros. Pictures logo, but with the word "**TELEVISION**" added next to "**WARNER BROS**" on the first half of the logo. It can be seen on a few made-for-television features, such as *Wonder Woman* (1974).
* A widescreen version exists. This can be seen on DVD and high definition prints of some shows and TV movies.
* An in-credit version of the logo was seen on the third season of *Alice*.
* An inverted B&W version of the distribution variant exists. This can be seen on some reprints of *The Adventures of Superman*.
* Sometimes, the closing variant of the movie logo is seen on certain off-net series and TV movies on cable.
* Another in-credit version of the logo with two or three *Looney Tunes* characters was seen on many *Looney Tunes*specials (see the Warner Bros. Animation page for more info).
* An in-credit version of the closing variant of the movie logo, but with the text reading "**WARNER BROS TELEVISION**" appears on *Sparkling Cyanide* (1983).
* On *Superman 50th Anniversary* (1988), a still version of the distribution variant is used without fade-ins or fade-outs.

**Technique:** None. Motion-controlled animation for the opening variant. Like the movie logo, this was designed by the late Saul Bass.

**Audio:** None or the closing theme of the show. On occasion, a 7-note dramatic horn fanfare is played.

**Audio Variant:** The opening variant will either be silent or have the opening theme of the TV movie playing over it.

**Availability:** More common than the movie logo.

* The on-screen version can be seen on shows, such as *The Dukes of Hazzard*.
* The in-credit version can be seen on *Alice* and *Sparkling Cyanide*.

**Legacy:** It should be noted that the television logo debuted in September 1972, before the movie counterpart followed suit in February 1973.

## 6th Logo (September 21, 1984-May 9, 1997)

Fullscreen Warner Communications byline variantWidescreen Warner Communications byline variant"**WARNER BROS. TELEVISION DISTRIBUTION**" Warner Communications byline variantEarly Time Warner byline variantLater Time Warner byline variantFullscreen "**WARNER BROS. TELEVISION DISTRIBUTION**" Time Warner byline variantWidescreen "**WARNER BROS. TELEVISION DISTRIBUTION**" Time Warner byline variantTime Warner byline in-credit variantFullscreen Time Warner Entertainment byline variantWidescreen Time Warner Entertainment byline variantFullscreen "**WARNER BROS. TELEVISION DISTRIBUTION**" Time Warner Entertainment byline variantWidescreen "**WARNER BROS. TELEVISION DISTRIBUTION**" Time Warner Entertainment byline variant"**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**" variantTime Warner Entertainment byline in-credit variantStarry Night Productions-Warner Bros. Television Logo (1984) -1Warner Bros. Television (1990)-2Warner Bros Television logo 1993**Nicknames:** "Television WB Shield", "Shield of Staleness", "The Shield Returns", "Television Shield in the Sky", "Warner Bros. Shield V", "'80s Shield", "Warner Communications Shield II", "Time Warner Shield", "Time Warner Entertainment Shield"

**Visuals:** Same as the 1984 Warner Bros. Pictures logo, but the words "**WARNER BROS. TELEVISION** " are now added above the shield.

**Bylines:** Below the logo, one of these three bylines appear.

* September 21, 1984-1990: "**A WARNER COMMUNICATIONS COMPANY**" (in the Warner Bros. 1984 font.)
* 1990-1996: "**A TIME WARNER COMPANY**" (also in the Warner Bros. 1984 font.)
* 1992-May 9, 1997: "**A TIME WARNER ENTERTAINMENT COMPANY**" (in the Warner Bros. 1984 font as well.)

**Variants:**

* On many TV movies and mini-series, such as the first two *North and South: Books* movies, the 1984 Warner Bros. Pictures logo is used instead as a de-facto television logo.
* On the short-lived *Family Dog*, the logo shares the screen with the 1991 Universal Television logo on a black background.
* Some versions of the Time Warner byline variant have the text and byline in the same style as the Warner Communications byline variant, with the "**WARNER BROS. TELEVISION**" text being slightly stretched out more and the Time Warner byline squished a little.
* A B&W version appears on old TV Land airings of *Gilligan's Island* (1990 variant) and the *Tiny Toons Adventures* episode "Two-Tone Town" (1992 variant).
* On a 1993 VHS of *Batman: The Animated Series*, the text and byline are in a different serif font.
* The "**WARNER BROS. TELEVISION**" variant was used from 1984 to 1995.
* September 21, 1984-May 9, 1997: For syndication, the text above the shield reads "**WARNER BROS. TELEVISION DISTRIBUTION**".
* 1993-May 9, 1997: For syndication, the text above the shield now reads "**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**".
* 1994-1996: On syndicated prints of 1993-95 episodes of *Family Matters* and 1993-94 episodes of *Full House*, the network variant appears first (with the text in a slightly different font) and then it cross-fades to the 1993 syndication variant. The latter now cuts directly to the distribution variant of the 10th logo after the 1992 variant of this logo.
* On at least one occasion, there is an in-credit version identical to that of the movie logo's in-credit closing variant.

**Technique:** None, except for fading effects on the cross-fade version from 1994.

**Audio:** Mostly none or the closing theme of the show. For syndication, a voice-over is heard saying "... and is distributed by Warner Bros. Domestic Television Distribution", though *The People's Court* and *Merrie Melodies* lacked the word "Distribution".

**Availability:** Uncommon.

* The Warner Communications byline can be seen on shows, such as early episodes of the first season of *Beetlejuice: The Animated Series*.
* The Time Warner byline can be seen on shows, such as *Family Dog*.
* The Time Warner Entertainment byline can be seen on shows, such as *The Warner Hour* (albeit using a variant) and *Family Matters*.

**Legacy:** None.

## 7th Logo (September 2, 1993-April 27, 1999)

       **Nicknames:** "Warner Bros. Shield VI", "'90s Shield", "Time Warner Entertainment Shield II'

**Visuals:** On a black/dark blue gradient background, the WB shield is in white and the copyright stamp appearing underneath, as well as the banner reading "**WARNER BROS.**".

**Byline:** Referred to as "**A TIME WARNER ENTERTAINMENT COMPANY**" in the Warner Bros. 1984 font.

**Variant:** On the first episode of *The John Larroquette Show*, the logo is superimposed on a sunset sky background, while the rest of the first season has the logo superimposed on a live-action clip from the show.

**Technique:** None.

**Audio:** The ending theme of the show.

**Availability:** Seen on *The John Larroquette Show* and *Everything's Relative*.

**Legacy:** None.

## 8th Logo (September 1, 1994-February 11, 2001)

Fullscreen versionAlternate fullscreen versionWidescreen version"**WARNER BROS.**" variant"**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**" variantFullscreen "**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**" variantWidescreen "**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**" variant   **Nicknames:** "Television WB Shield II", "Shield of Staleness II", "Television Shield in the Sky II", "Warner Bros. Shield VII", "'80s Shield III", "Time Warner Entertainment Shield III"

**Visuals:** Almost the same as the previous logo, but the background the words "**WARNER BROS. TELEVISION**" are removed, the shield is given a more "shiny" appearance and the banner now reads "**WARNER BROS. TELEVISION**".

**Byline:** Referred to as "**A TIME WARNER ENTERTAINMENT COMPANY**" in the Times New Roman Bold font, but in the alternate variant, it's in the Warner Bros. 1984 font.

**Variants:**

* Two different sky backgrounds were used during this logo's run: one with more detailed clouds and the other with less detailed clouds.
* On most first-run and some non-WB syndicated shows, the banner reads "**WARNER BROS.**".
* On the animated series *Free Willy*, the logo is superimposed on a black background with a copyright stamp below.
* A rare filmed widescreen version with darker clouds and shield appears on some prints of the TV movie episodes of *V: The Series* and television airings of *Plum Landing*. A fullscreen version of this variant on *Mayberry R.F.D.*on the season 1 DVD set.
* On *Whose Line is it Anyway?*, the logo is slightly enhanced and the sky is more bluish.
* On the short-lived *Muscle*, a copyright stamp appears below with the banner reading "**WARNER BROS.**" (likely because this was used as the closing logo for the first night of The WB's shows).
* A syndicated version has the words "**WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION**" above the shield.
* Like the 1992 Distribution variant previous logo, the widescreen variant either had the whole logo stretched, or stretched with the shield in its original proportions.

**Technique:** None.

**Audio:** A 7-note horn fanfare with a drum rolling throughout and a cymbal clash at the last 2-3 notes, sometimes with an echo at the end, based on the last notes of "Merrily We Roll Along". Sometimes, none or the closing theme of the show.

**Availability:** Uncommon. It can be seen on shows of the era, such as *Full House*. It can also be seen on television airings of the 1997 and 1999 *Plum Landing* episodes.

**Legacy:** None.

## 9th Logo (75th Anniversary) (January 1-December 1998)

Fullscreen versionWidescreen versionOpen matte version   **Nicknames:** "Television WB Shield III", "Television CGI Shield", "Shield of Staleness III", "Television Shield in the Sky III", "Warner Bros. Shield VIII", "'90s/2000s/2010s Shield", "CGI Shield", "75 Years of Warner Bros.", "Anniversary Shield", "Time Warner Entertainment Shield IV"

**Visuals:** We just see the finished product of the 75th anniversary variant of the 1998 Warner Bros. Pictures logo, with the only animation being the clouds gliding westward. The banner will read either "**WARNER BROS.**" or "**WARNER BROS. PICTURES**".

**Byline:** Referred to as "**A TIME WARNER ENTERTAINMENT COMPANY**" in the Bodoni font.

**Variants:**

* The "**WARNER BROS.**" variant of the logo was strangely doubled on PAL DVD releases of the fourth season of *Friends*. The first one has a master quality and the second one has a better quality, according to ClosingLogosHD (uploader of these videos). Sometimes, the first one will cut to black.
* An extremely rare widescreen version exists.
* An open matte version exists.

**Technique:** CGI. Like the movie logo, this was animated at Intralink Film Graphic Design.

**Audio:** A short version of the 1998 Warner Bros. Pictures 75th anniversary fanfare or the closing theme of the show.

**Availability:** Rare. It can be seen on shows, such as the fourth and fifth seasons of *Friends*. The widescreen version can be seen on television airings of the 1998 *Plum Landing* episode.

**Legacy:** It should be noted that the television logo debuted on January 1, 1998, before the movie counterpart followed suit on January 16, 1998.

## 10th Logo (April 5, 2000-March 21, 2001)

Fullscreen versionWidescreen versionFullscreen "**DISTRIBUTED BY**" versionWidescreen "**DISTRIBUTED BY**" versionFullscreen "**PRODUCED AND DISTRIBUTED BY**" version   **Nicknames:** "Television WB Shield IV", "Shield of Staleness IV", "Millennium Shield", "Television Shield in the Sky IV", "Warner Bros. Shield IX", "'80s Shield IV", "Time Warner Entertainment Shield V"

**Visuals:** Same as the 2000 closing variant of the 1984 Warner Bros. Pictures logo, but the word "**PICTURES**" is replaced by "**TELEVISION**". "**DISTRIBUTED BY**" or "**PRODUCED AND DISTRIBUTED BY**" appears above the shield, sometimes omitted, and underneath is a small URL reading "**www.warnerbros.com**".

**Byline:** Referred to as "**A TIME WARNER ENTERTAINMENT COMPANY**" in the Bodoni Condensed Bold font.

**Variants:**

* Reruns of the first season of *Static Shock* on Disney XD and some online airings of the fourth and fifth seasons of *ER* use the 2000 closing variant for Warner Bros. Pictures (the former omitting the URL).
* A silent B&W version was used on the TV movie *Fail Safe* (2000).

**Technique:** None.

**Audio:** The closing theme of the show, the music from the 7th logo or silence. *The People's Court*, *Moral Court* and some episodes of *Growing Pains* had voice-overs playing over the logo.

**Availability:** Rare. It can be seen on shows, such as *Growing Pains* on TeenNick and Antenna TV. It can also be seen on television airings of the 2000 *Plum Landing* episode.

**Legacy:** It should be noted that the television logo debuted in April 2000, before the closing variant of the movie counterpart followed suit in May 2000.

## 11th Logo (January 29, 2001-October 1, 2021)

* 2001-2007
* 2003-2021

AOL Time Warner byline variantAOL Time Warner byline fullscreen versionAOL Time Warner byline widescreen versionAOL Time Warner byline URL versionAOL Time Warner byline fullscreen URL version*Witchblade* variantAOL Time Warner byline widescreen URL versionAOL Time Warner byline "**Distributed by**" versionAOL Time Warner byline fullscreen "**Distributed by**" versionAOL Time Warner byline "**Distributed by**" and URL versionAOL Time Warner byline fullscreen "**Distributed by**" and URL versionAOL Time Warner byline widescreen "**Distributed by**" and URL versionAOL Time Warner byline open matte "**Distributed by**" and URL versionAOL Time Warner byline full open matte "**Distributed by**" and URL versionAOL Time Warner byline "**Produced and Distributed by**" and URL versionAOL Time Warner byline fullscreen "**Produced and Distributed by**" and URL versionAOL Time Warner byline widescreen "**Produced and Distributed by**" and URL versionAOL Time Warner byline "**WARNER BROS.**" versionAOL Time Warner byline fullscreen "**Distributed by WARNER BROS.**" versionAOL Time Warner byline widescreen "**Distributed by WARNER BROS.**" versionAOL Time Warner byline open matte "**Distributed by WARNER BROS.**" version2001 placeholder version

Bylineless versionBylineless fullscreen versionBylineless widescreen versionBylineless open matte versionBylineless URL versionBylineless fullscreen URL versionBylineless widescreen URL versionBylineless open matte URL versionBylineless "**Distributed by**" versionBylineless fullscreen "**Distributed by**" versionBylineless widescreen "**Distributed by**" versionBylineless "**Distributed by**" and URL versionBylineless widescreen "**Distributed by**" and URL versionBylineless widescreen "**Produced and Distributed by**" and URL version
   **Nicknames:** "Television WB Shield V", "Shield of Staleness V", "Television Shield in the Sky V", "Warner Bros. Shield X", "'90s/2000s/2010s Shield II", "AOL Time Warner Shield"

**Visuals:** Same as the 2001 closing variant of the 1998 Warner Bros. Pictures logo, except the word "**TELEVISION**" replaces the word "**PICTURES**" and the banner is slightly vertically squished. Like the previous logo, this logo often includes "**Distributed by**" or "**Produced and Distributed by**" above the shield, sometimes omitted, and sometimes a small URL "**www.warnerbros.com**".

**Byline:**

* January 29, 2001-December 15, 2007: "**An AOL Time Warner Company**" (in the Garamond font.)
* September 9, 2003-October 1, 2021: (bylineless)

**Variants:**

* On the AOL Time Warner byline version, the shield is darker.
* Early 2001-Fall 2003: The logo has a different sky background, the corporate version of the shield reading "**WARNER BROS.**" is used and the words "**Warner Bros. Domestic Television Distribution**" appear above (a la the 7th logo). It can be seen on early episodes of *The Ellen DeGeneres Show* and some 2003 episodes of *Street Smarts*, both used before the debut of the bylineless version.
* A narrow version of this logo exists.
* One season of *Extra* earlier in the 2000s decade had the logo play as usual, but it ended with a shot of the logo on a television screen (this was when said show had their logo revised from the B&W version of the 7th logo to the "x" in a blue circle logo).
* There is a variant where the banner reads "**WARNER BROS.**". This can be seen on the HBO miniseries *Band of Brothers*.
* A rare version has the URL omitted. This can be seen on the short-lived *Thieves*, as well as episodes 2-3 of *Birds of Prey*.
* An open matte distribution version exists.
* A complete widescreen version of the logo using a feather effect with the 4:3 variant on the 16:9 version appears on the short-lived series *Witchblade*.
* On a Dutch airing of *Third Watch*, the open matte version is shown, but the URL now reads "**www.warnerbros.co.uk**". It also appeared on British airings of *The West Wing* and an episode from the third season of *Kung Fu* on DVD.
* An extremely rare version seen on British airings of *Friends*, *ER* and *West Wings* had the text "**AOL** Keyword: (name of show)" below the "**www.warnerbros.co.uk**" URL text.
* A B&W distribution version exists.
* On the series finale of *The Rosie O'Donnell Show*, a copyright stamp appeared underneath the logo.
* Series distributed by Warner Bros. Domestic Television Distribution had a further-back view of the logo with the banner slightly stretched vertically starting in 2003, like the closing variant of its movie counterpart, while Warner Bros. Television Distribution series had a closer view of the logo. Though *Mike and Molly* is a new series and usually most new WB series would use the completely bylineless version, the show used the 2003 WBTVD logo instead (without URL).
* On *The Perils of Penelope Pitstop* on Boomerang, *Up the Down Staircase* (1967) on TCM and syndic reruns of *Curb Your Enthusiasm* between 2010-11, it uses the open matte version of the 2003 variant of the 2001 closing logo for Warner Bros. Pictures.
* On an episode from the third season of *The Jamie Foxx Show* (which is "Taps For Royal") on a recent BET Her rerun, the "**Distributed by**" text is omitted, but just before the music from the 1998 Bent Outta Shape Productions and 1996 Foxx Hole Productions logos play, the text suddenly appears in its original position. This also happened on an episode from the first season of *George Lopez* (which is "Who's Your Daddy?").
* On the last episode of *The Fresh Prince of Bel-Air* (which is "I, Done") in syndication, as well as TCM prints of *Nancy Drew... Troubleshooter*, the 16:9 version is squished to the 4:3 dimensions.
* A B&W version is used on the series finale of *Children's Hospital* ("The Grid") and some films on TCM.
* On 2020-21 episodes of *TMZ*, the logo is part of the split-screen credits alongside the 2008 Harvey Levin Productions, 2007 Paramedia and 2009 Telepictures logos.
* On *Next Action Star*, the logo shares the screen with the 1990 Silver Pictures Television logo.
* On *Hairspray Live!*, the logo shares the screen with the 2016 New Line Television logo.
* On *C.B. Strike: Lethal White*, the logo shares the screen with the BBC and Brontë logos.
* Rarely, if ever, the logo is shown in open matte.

**Technique:** None.

**Audio:**

* January 29, 2001-December 15, 2007: Same as the 7th logo. This was also sometimes used on the 2003 version.
* September 9, 2003-October 1, 2021: The first four notes of the second half of the 1999 Warner Bros. Pictures fanfare. Some shows in association with WBTV have the theme cut in half or sped up.
* In other cases, the closing theme of the show (also used on the 2003 placeholder variant) or none.

**Audio Variants:**

* An alternate version of the theme was used in the early days of the logo. This version had a piano note at the beginning, a faster tempo and a slightly different ending. This can be seen on some shows, such as *Blue Collar TV*.
* On network shows from 2003-05 and the eighth episode of the first season of *Cold Case* on Universal Channel in Asia, the theme is in mono tone. The strings are more prominent in this version and you can barely hear the low brass note in the third note of the theme. *All of Us* continued to use this variant until 2007.

**Availability:** Although this logo was retired in October 2021, it's still common.

* The AOL Time Warner byline variant can be seen on shows, such as Freeform and TeenNick airings of *Full House*. Despite ending official use around late 2003, it was still used on *Whose Line is it Anyway?* until its 2007 end, due to those episodes being produced in 2002-2003, but did not air until those dates.
* The bylineless version can be seen on shows, such as *The People's Court* (until October 2021, the logo's last overall appearance), *The Closer* and *The Big Bang Theory*. The "**Produced and Distributed by**" version is somewhat rare.
* It can also be seen on television airings of 2001-13 *Plum Landing* episodes.

**Legacy:** It should be noted that the television logo debuted in January 2001, before the closing variant of the movie counterpart followed suit in February 2001. Also, some may find this logo annoying for plastering over previous logos (sometimes with the previous logos' themes intact), like its movie counterpart.

## 12th Logo (January-December 2005)

Fullscreen URL versionWidescreen URL versionOpen matte URL versionFullscreen "Distributed by" and URL versionWidescreen "Distributed by" and URL version   **Nicknames:** "Television WB Shield V", "CGI Shield II", "WB 50 Years of Quality", "Plastic Shield", "Television CGI Shield II", "Television Shield in the Sky V", "Warner Bros. Shield XI", "'90s/2000s/2010s Shield III", "CGI Shield II", "50 Years of Warner Bros.", "Anniversary Shield II"

**Visuals:** We see a smoother version of the previous logo, with the shield having a ribbon reading "**50 YEARS OF QUALITY**" and the sky background zoomed in. Sometimes, the URL "www.warnerbros.com" appears below the shield. For syndication, the words "Distributed by" appear above.

**Trivia:** This logo was animated at The Illusion Factory.

**Variants:**

* Sometimes, the shield zooms back, while other times, it is stationary while the clouds are still moving.
* On *Blue Collar TV*, the logo is in open matte.

**Technique:** CGI, done by The Illusion Factory.

**Audio:** Same as the previous logo.

**Audio Variant:** On *Blue Collar TV*, the alternative version of the theme is heard.

**Availability:** Uncommon. It can be seen on shows of the era, such as *Eve*. It can also be seen on the 2005 *Plum Landing* episode.

**Legacy:** A slightly-wasted logo that was only appeared in 2005 as an anniversary celebration.

## 13th Logo (September 22, 2014- )

* 2014-2020
* 2020-

DC Comics/DC Vertigo versionNon-DC Comics/DC Vertigo version

DC Comics/DC Vertigo versionNon-DC Comics/DC Vertigo version
   **Nicknames:** "Decorative WB Shield III", "The DC Comics WB Shield", "DC/WB Combo", "Television WB Shield VI", "Warner Bros. Shield XII", "'90s/2000s/2010s/2020s Shield", "CGI Shield III"

**Visuals:** After the 2012 or 2016 DC Comics or DC Vertigo logos, we see a custom variant of the 12th logo, with the banner in the same font as the 2008 Warner Bros. Animation logo.

**Variants:**

* Each show uses different variants of the logo.
* There is also a non-DCC/DCV version.
* Starting in 2020, the new WB shield is used.

**Technique:** CGI.

**Audio:** Sound effects that correspond to the logo's animation, which varies per show. The *Supergirl* pilot and television airings of *Plum Landing* had the 2003 fanfare.

**Availability:** Common.

* It first appeared on the third season of *Arrow*.
* The 2014 DCC/DCV version can be seen on shows, such as *Gotham*.
* The 2018 non-DCC/DCV version can be seen on shows, such as *AJ and the Queen*.
* The 2020 DCC/DCV version can be seen on shows, such as post-2020 episodes of *Supergirl*.
* The 2020 non-DCC/DCV version can be seen on shows, such as *Chilling Adventures of Sabrina*.
* It can also be seen (without the DC logo) on television airings of 2014-16 *Plum Landing* episodes, despite not being a DC Comics or DC Vertigo show.

**Legacy:** A favorite of fans of DC television programming. However, the version with the fanfare is known to be wasted; since it only appears on the aforementioned shows above.

## 14th Logo (January 27, 2017-January 9, 2022)

       **Nicknames:** "Television WB Shield VIII", "Shield of Staleness VI", "Television CGI Shield III", "Television Shield in the Sky VII", "Rotating WB Shield", "Warner Bros. Shield XIII", "'90s/2000s/2010s Shield IV", "CGI Shield IV"

**Visuals:** Same as the 12th logo, but the sky background and shield were redone to resemble the 1998 Warner Bros. Pictures logo. The shield zooms in and the sky background moves to the left.

**Variants:**

* A still version exists.
* On *Lovecraft Country*, the shield appears closer.
* An opening version exists where the camera zooms back as the shield rotates and zooms back to its position (a la the 1985 Warner Home Video logo).
* A fullscreen version exists. The opening variant's animation is used in this version.
* On *The Fugitive*, the logo is superimposed onto a black background with the 2011 Blackjack Films and 2014 Thunder Road Pictures logos. Some episodes replace the latter logo with the 2016 3 Arts Entertainment logo.

**Technique:** CGI.

**Audio:** The 2003 fanfare from the 11th logo. The opening variant has whoosh sounds.

**Availability:** Quite common. It first appeared on Netflix International prints of *Riverdale* (albeit a still variant, domestic prints use the 11th logo instead). It can also be seen on television airings of 2017-20 *Plum Landing* episodes.

**Legacy:** This could count as an alternative variation of the 11th logo. Strangely, this logo was never used on syndication for unknown reasons.

## 15th Logo (March 2, 2021- )

WarnerMedia byline variant"DISTRIBUTED BY" WarnerMedia byline variantWarner Bros. Discovery byline variant"DISTRIBUTED BY" Warner Bros. Discovery byline variant   **Nicknames:** "Television WB Shield IX", "Shield of Staleness VII", "Television CGI Shield IV", "Television Shield in the Sky VIII", "Television AT&T Shield", "Rotating WB Shield II", "Warner Bros. Shield XIV", "2020s Shield", "CGI Shield V", "WarnerMedia Shield", "Warner Bros. Discovery Shield"

**Visuals:** We see the finished product of the 2021 Warner Bros. Pictures logo, but with the words "**WARNER BROS. TELEVISION**" underneath it. The logo zooms in.

**Bylines:**

* March 2, 2021- : "a **Warner**/\/\edia company" ("**Warner**" is in the AT&T Aleck Sans Bold (modified) font, while the rest of the byline is in the standard variation of the same font.)
* May 23, 2022- : "A **WARNER BROS. DISCOVERY** CO/\/\PANY" ("**WARNER BROS. DISCOVERY**" is in the Geograph Medium (modified) font, while the rest of the byline is in the standard variation of the same font.)

**Variants:**

* The size of the logo varies depending how long it is on the screen. The 2-second and 1.5-second versions of the logo appear closer.
* An 18:9 version exists.
* On *Lisey's Story*, the colors are more vivid.
* On the second season of *Ted Lasso*, the sixth season of *Lucifer* and *Head of the Class* (2021), the colors are darker, with the *Lucifer* variant being much darker than usual.
* On *Shining Vale*, the color contrast is much brighter.
* There is an opening variant where the logo animates just like the previous logo's opening variant, with the text and byline fading in afterward. This can also appear as a closing logo.
* For syndication, "DISTRIBUTED BY" appears above the logo.
* Sometimes, the lens flare is already there.
* An in-credit version exists with the words "DISTRIBUTED BY: WARNER BROS. TELEVISION GROUP" and the 2019 print WB shield. This can be found on current episodes of *The People's Court*.
* On post-October 2021 episodes of *Judge Mathis*, the logo is in-credit without the words "DISTRIBUTED BY" and shares the screen with the Illinois Film Office and 2009 Telepictures Productions logos.

**Technique:** CGI. Like the movie logo, this was animated at DevaStudios.

**Audio:** The last note of the 2021 Warner Bros. Pictures fanfare.

**Availability:** Brand new and current. It first appeared on the *Prodigal Son* episode "Face Value". It can also be seen on television airings of post-2021 *Plum Landing* episodes.

**Legacy:** The fanfare in this logo as well as the end bit of the theatrical logo makes this a winner. Also, it should be noted that the television logo's fanfare debuted in March 2021 before the movie logo's fanfare followed suit in April 2021.

## 16th Logo (December 23, 2023- )

"Distributed by" variant
**Nicknames:** "Warner Bros. Shield XIV", "2020s Shield", "CGI Shield IV", "Warner Bros. Discovery II"

**Visuals:** The last couple seconds of the 2023 theatrical logo, with the word "TELEVISION" replacing "PICTURES" on the banner, The shield and byline also zoom in towards the center of the screen.

**Variants:**

* Just like the previous logo, for syndication, "DISTRIBUTED BY" (set in the bold version of Warner Bros. Sans) is seen above the shield.
	+ *Extra* from its January 22, 2024 episode onward, uses this variant with the same animation as the previous logo's opening variant, with "DISTRIBUTED BY" fading in with the byline.

**Technique:** CGI done by DevaStudios, who also made the previous logo. The CG elements were re-rendered using the Academy Color Encoding System (ACES) color pipeline from the Academy of Motion Picture Arts and Sciences (AMPAS). Just as before, like its movie counterpart, the sky and clouds were done using Terragen from Planetside Software.

**Audio:** The last few seconds of "Classic Reflection", composed by Jacob Yoffee.

**Audio Trivia:** Debuting before the theatrical fanfare, this is the first appearance of the "Classic Reflection" fanfare.

**Audio Variants:**

* An extended version of the fanfare exists.
* In some cases, like on *The Jennifer Hudson Show*, the previous logo's fanfare is used.
* Like before, it's the closing theme of the show, the generic network theme or none.

**Availability:** Like the movie counterpart, this logo is currently used in tandem with the previous logo as of this writing.

* It first appeared on the special Christmas episode of the 2023 *Night Court* revival, entitled "A Night Court Before Christmas".
* The syndication variant made its debut on the January 12, 2024 episode of *The Jennifer Hudson Show*.

## Copyright Stamps

Here is some information about the copyright stamps on Warner Bros. TV series:

* 1970-2003: Copyright © [YEAR] Warner Bros. Television. All Rights Reserved.
* 1978-1992: Copyright © [YEAR] Warner Bros., Inc. All Rights Reserved.
* 1993-1995: © [YEAR] Warner Bros., A Time-Warner Entertainment Company (used on *Animaniacs*)
* 2003- : Copyright © [YEAR] Warner Bros. Entertainment Inc. All Rights Reserved.

Lorimar Television
New Line Television

Warner Bros. Pictures

**Home Entertainment:**
Warner Bros. Discovery Home Entertainment | Warner Home Video | WCI Home Video

**Television:**
**Warner Bros. Television Studios**