CNBC (PatrZDZ's vision)

**CNBC** (formerly **Consumer News and Business Channel**) is an American basic cable business news channel and website. It provides business news programming on weekdays from 5:00 a.m. to 8:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs at all other times. Along with WBIS+, CNN Business and Bloomberg Television, it is one of the four major business news channels. It also operates a website and mobile apps, whereby users can watch the channel via streaming media, and which provide some content that is only accessible to paid subscribers. CNBC content is available on demand on smart speakers including Amazon Echo devices with Amazon Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows are available as podcasts for on-demand listening.

CNBC is a division of NBC News Group, a subsidiary of NBC, which is owned by General Electric. It is headquartered in Englewood Cliffs, New Jersey.

In addition to the domestic U.S. feed, there are several international editions on the list of CNBC channels, although many just license the CNBC name. Examples include CNBC World, CNBC Europe, CNBC Asia, Class CNBC in Italy, CNBC Indonesia in Indonesia, TVN CNBC in Poland, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, MBN CNBC in South Korea and CNBC Pakistan in Pakistan.

## History

CNBC traces its roots to the founding in 1979 of the Satellite Program Network (SPN), showing a low-budget mix of old movies and instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC opted for a deal to lease the channel's transponder in June 1988. On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989, as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50–50 joint venture, and it was headquartered in Fort Lee, New Jersey. Sue Herera and Scott Cohn joined CNBC at its inception.

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was in only 17 million homes – less than half of FNN's potential reach – despite the size of NBC, its parent.

After an accounting scandal, FNN filed for bankruptcy protection on March 2, 1991 and put itself up for sale. After a bidding war with a Dow Jones & Company–Westinghouse Broadcasting consortium, CNBC was awarded FNN by a bankruptcy judge for $154.3 million on May 21, 1991 and merged the two operations. CNBC hired around 60 of FNN's 300-person workforce. Bill Griffeth and Joe Kernen, who are still with the channel, joined CNBC at that time. Other former FNN's workforce were hired by Bloomberg Television. The deal increased the distribution of the network to over 40 million homes. Cablevision sold its 49.5% stake in CNBC to NBC upon completion of the deal.

Roger Ailes was hired as the president of CNBC in August 1993, tasked by NBC CEO Bob Wright with turning around the struggling network. Ailes resigned in January 1996 due to disagreements with management including the decision by NBC management to form a joint venture with Microsoft that included the rebrand of "America's Talking" as MSNBC. Under the leadership of Ailes, annual revenue at CNBC rose from $43 million to $110 million.

CNBC launched CNBC Asia, headquartered in Singapore in June 1995 and CNBC Europe, headquartered in London, in March 1996.

In December 1997, CNBC formed a strategic alliance with The New York Times, which was seen as an attempt by both parties to take on increased competition from Dow Jones.

During the late 1990s and early 2000s, CNBC's ratings increased sharply along with the stock market, often beating those of CNN during market hours. The highest daytime viewership of the network in 2000 was 343,000.

However, after the burst of the dot-com bubble, CNBC's viewing figures declined in tandem. In 2002, CNBC's ratings fell 44% and were down another 5% in 2003. The network's ratings steadily fell until bottoming in Q1 2005, with an average viewership of 134,000 during the day.

From 2001 to 2006, the CNBC website was operated by MSN.

In August 2003, CNBC signed a deal to provide weather content from AccuWeather.

In October 2003, CNBC moved its world headquarters from Fort Lee (which became the new home of Telemundo flagship station WNJU) to a new digital video production studio in Englewood Cliffs, New Jersey.

CNBC reported annual revenues of $510 million in 2006.

In September 2006, CNBC launched the FTSE CNBC Global 300 stock market index in conjunction with FTSE Group. The index includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets.

Profits at CNBC exceeded $333 million in 2007, making CNBC the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network. Ratings hit an all-time high in 2007.

CNBC Africa was launched on June 1, 2007.

On October 22, 2007, CNBC launched "CNBC Investor Network", a series of webcam connections to the trading rooms of various independent financial institutions across the United States, allowing traders to be interviewed instantaneously as news breaks.

In December 2007, CNBC formed a content partnership with Yahoo! Finance.

In May 2008, CNBC formed a content partnership with AOL.

Average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a seven-year high of 310,000 viewers in the first quarter of 2008.

Ratings plummeted in 2009 as the network aired bad economic news resulting from the Great Recession.

In 2011, CNBC won an award at the International Broadcasting Convention for its CNBC 4D: Interactive motion tracking that allows CNBC presenters to interact with 3D graphics, using technology from Unreel, Brainstorm, Motion Analysis.

In June 2012, CNBC expanded its partnership with Yahoo! Finance in an effort to reach more online viewers. That month, CNBC.com had 6.5 million unique visitors in the United States while Yahoo! Finance had 37.5 million.

On January 6, 2015, CNBC changed the way it calculates ratings, switching from Nielsen ratings to a system by Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors, with the goal of providing a more accurate measurement of the network's out-of-home viewership; Nielsen is still used to track the viewership of its entertainment programming.

In October 2015, CNBC reached a record in viewership when it hosted one of the United States presidential debates of the Republican Party.

On January 10, 2016, CNBC and Trans Media announced a strategic partnership to create Indonesian language channel CNBC Indonesia. The channel was launched in 2018.

CNBC's online video operations generated an all-time high of 1.92 billion total digital video starts across platforms in 2020.

## Programming

CNBC provides a variety of programs throughout the business day. Live programming is broadcast on weekdays from 5:00 a.m. until 8:00 p.m. and provides reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual "business day" (term used by CNBC hosts and announcers) lineup:

* Today's Business: Frank Holland and Liz Claman
* Squawk Box: Joe Kernen, David Faber, Maria Bartiromo, and Andrew Ross Sorkin
* Market Watch: Carl Quintanilla and Melissa Lee
* Power Lunch: Kelly Evans
* Street Signs: Maria Bartiromo and Jon Fortt
* Market Wrap: Michael Santoli, Liz Claman, Maria Bartiromo and Tyler Mathisen
* Business Center: Brian Sullivan and Rebecca Quick
* The Edge: Jon Fortt

CNBC's primetime lineup features two personality-driven political opinion shows: The ReidOut with Joy Reid and All In with Chris Hayes, as well as a rebroadcast of The News with Tom Llamas from its sister network MSNBC.

Other special or weekend programming includes CNBC on Assignment (for example, The Age of Wal-Mart), Strictly Business, Weekly Business, The Suze Orman Show and Chuck Todd.

Infomercials are typically aired from 3:00 a.m. to 5:00 a.m. ET and throughout most of the day at the weekend. Since the September-October 2008 financial crisis, the network has begun to place a paid programming bug on the top right corner of the screen during all airings of infomercials.

### Sports

CNBC occasionally serves as an outlet for NBC Sports programming. Mainly, this has occurred on weekends, especially the afternoon, and its coverage is purposefully limited away from any part of the American trading day on weekdays.

#### Olympic Games coverage

Beginning in 2000, CNBC has carried portions of NBC's coverage of the Olympic Games outside of business day hours. The frequent delegation of curling coverage to CNBC during the 2010 Winter Olympics helped the sport gain a cult following among the business community.

Generally, during weekdays CNBC airs coverage from 5-8PM ET, following business coverage. During weekends, CNBC carries much more extensive Olympic coverage.

## On-air presentation

### Ticker

The CNBC Ticker is a computer simulation of ticker tape shown on the lower part of the screen during the network's business day programming, containing security and index symbols along with movements in their value. At the top of the screen, a rotating band, partitioned into three segments, provides index and commodity prices.

#### History

When CNBC first aired in 1989 until approximately 1991, the original CNBC Ticker only had one band, displaying NYSE stocks. After a 20 minute period when the ticker was off-air one day, as announced by anchor Ted David, CNBC finally decided to include the NASDAQ in a new format at the time, creating the two-band system used ever since. FNN did use a two-line ticker design (with white and blue bands, quotes listed during trading without price changes and a market summary on the bottom band during trading) prior to the merger with CNBC in 1991, and many of these features were subsequently adopted by the newly merged channel.

During special events (for example, the Dow Jones Industrial Average passing 6000, 7000, etc. or another extremely impactful market event), the CNBC Ticker showed mutual funds on the NYSE band while leaving the NASDAQ band unchanged. This convention has been discontinued. In 1998, CNBC's ticker became more colourful with green indicating a stock price increase and red indicating a stock price decrease. The ticker now shows full company names (and full commodity names used in the Commodity Summary, which runs at the 1s of each hour) instead of just the ticker symbols, as seen before December 2005 but only the arrows remain colored green or red.

#### Current graphic formats

At the right of the screen above the ticker, three vertically stacked "flippers", give viewers a real-time snapshot of the general stock market (Dow Jones, Nasdaq, S&P 500 and Russell 2000 index, along with the DJ Utilities, DJ Transports and NYSE indices), international markets and futures (between 5 am ET and 9:30 am ET only), currencies, bond prices/yields and commodities. The stock market indices, global markets, currencies, bonds, yields, and commodities are displayed in yellow, with the numbers displayed in white. This data stays on for 5–7 seconds, before refreshing to the new set of data.

The bottom two lines, called the ticker, gives viewers real-time NYSE quotes (on the top band) and Nasdaq/NYSE American quotes (bottom band) throughout the trading day (ticker symbols are 1, 2, or 3 letters long for the NYSE stocks; Nasdaq uses 4- and 5-letter symbols; 3-letter ticker symbols are used at the NYSE American). A commodity summary is shown on the top band (every 10 minutes at 0:01, 0:11, 0:21, 0:31, 0:41, 0:51 past the hour), along with a market summary (which is shown every 20 minutes at 0:01, 0:21, 0:41 past the hour). A Nasdaq/NYSE American market summary is shown on the bottom band every 20 minutes at 0:06, 0:26, 0:46 past the hour. The ticker formerly provided the size of each trade (the volume, or number of shares traded), a feature which was dumped during the re-launch in December 2005.

Before and after-market hours (8:00 am ET - 9:30 am ET and 4:00 pm ET - 6:30 pm ET respectively), the ticker gives viewers extended hours trading quotes (after-hours quotes are symbolized with gold text). During the non-trading hours (5:00 am ET - 8:00 am ET and 6:30 pm ET - 8:00 pm ET respectively), an alphabetical recap of the closing prices of NYSE stocks is shown on the top band, while an alphabetical recap of the closing prices of Nasdaq stocks is displayed on the bottom band.

Above the ticker, the left-hand side graphic will provides the logo for the specific program that is currently on-air. The middle block gives viewers either a caption of the topic being discussed or information about the correspondent on the screen. Additionally, the left block is also replaced by logos indicating general subjects or the network's "Breaking News" (gold on red), "CNBC Alert" (green), "CNBC Market Alert" (black on gold) or "CNBC Exclusive" (orange) logo when required.