Kill This Love

"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019, through YG and Interscope, as the lead single for the group's second Korean-language EP of the same name. It was written by Teddy Park and Bekuh Boom and produced by them alongside R.Tee and 24. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship. A Japanese version of the song was released on October 16, 2019.

An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views and has, as of February 2021, accumulated more than 1.2 billion views on the platform.

Commercially, the single reached the charts in 27 countries. It peaked at number two in South Korea and became the group's first top-50 hit in the United States and the United Kingdom, thus also becoming the highest-charting female K-pop song on the Billboard Hot 100 at the time. It has been certified gold in Japan and silver in the United Kingdom

## Composition

The song was written by Teddy Park and Bekuh Boom, who previously wrote "Ddu-Du Ddu-Du", while production was handled by them alongside R.Tee and 24. Its lyrics have been described as a "breakup anthem"[7] and the song itself has been described as a stomping, brassy electropop track with trap elements.[8][9] The song contains "blaring horns and martial percussion",[10] with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up.[10] The song ends with an "imperial rallying cry to cut off the dead weight". Billboard's J.M.K. noted that the group's "girl crush" concept never felt more visceral than with this song.[10]

## Music video and promotion

KBS banned the music video as member Rosé is seen driving a car without a seatbelt.
An accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March. It was released simultaneously with the song, According to *Billboard*, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting. Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013. It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers. On April 9, the dance practice video for "Kill This Love" was released on Blackpink's official YouTube channel. South Korean public broadcaster KBS banned the music video "for violating the country's Road Traffic Act", due to a scene in which Rosé is seen driving a car at high speed without a seatbelt.

Blackpink promoted the song on several music programs in South Korea including *Show! Music Core* and *Inkigayo*. "Kill This Love" and other songs of the same-titled EP were performed at Coachella on April 12.