Happy Meat Farms

**Happy Meat Farms** (**HMF**) is the main antagonistic fraction of the *Muse* alternate reality game created by Alex Bale. It is an institution whose major goal is to establish the New World Order. Disguising itself as a company that produces healthy and humane meat products, it has committed many crimes, including animal cruelty, mass murder, unethical experiments, possible kidnapping, false imprisonment, abuse, poisoning and conspiracy.

## History

### Foundation

In May 14, 1981, the Bynes family opened a small local farm in Orlando, Florida. They pledged to raise animals in a humane manner to combat the industrial factory farms owned by large corporations. The Bynes family consisted of Peter and Abigail Bynes, and their 5 year old daughter Ramona. However, when Ramona was just 5 years old, Peter and Abigail perished in a fire that destroyed the farm. While the farm was burning down, they repeatedly screamed at their daughter, simply repeating the words “ don’t let us down”. Happy Meat Farms Incorporated was founded in Florida in the year 1998 by Ramona Bynes, who wanted to keep her establishment a small, local farm in order to prevent it from becoming a corporate factory, like those her parents had tried to rival.

### New partner

Raising the animals in a humane manner caused a decline in profits. This, combined with their losing struggle to compete with large food enterprises, soon drove HMF into grave financial problems. When HMF was at the verge of bankrupting in 2014, Ramona crossed paths with a currently unknown "new partner" (presumbably Mother) thanks to which, her company gained a huge success and was transformed into one of the biggest institutions in the meat industry.

However, HMF started to treat animals with cruelty, execute unethical experiments, and commit other ██████ . The entire institution's goal changed to achieve a “𐌍ቹᏔ Ꮤዐ𐌐ረ𐌃 Ꝋዪ𐌃ቹ𐌐" and to feed a creature called “*MOTHER*” and give its children suitable █████.

Ramona was heavily against the changes in the company made by her “new partner”. However, she soon realized that her muse had turned into an exact replica of her. She tried to escape, but she was restrained. It is implied that instead of being absorbed by the muse, Ramona was given to the R&D Department to be experimented on as part of their human genome modification trials. The experiments turned Ramona into a deformed, humanoid creature, while her doppelgänger took over her role as the company’s CEO.

One day, while being tormented by Jared, Ramona escaped her containment chamber. She attacked Jared, killed 11 employees, and stole several files from the HMF servers before escaping from the building. It is believed that Ramona began uploading the stolen files into YouTube, revealing the horrors of the company. Eventually, she learned of a host who had found an unknown weakness in the muses, named “Conspiracy Carl”. He offered to meet up with her and give over the “secret weapon” he had found. Ramona accepted, and she met with Carl in an abandoned shack deep inside a forest. Carl gave over the object, and informed Ramona that now it was up to her to take Happy Meat Farms down.

### The explosion

Soon, a new video was posted on the channel titled "mother is dead", a clip of a news broadcast. The clip states that Happy Meat Farms had burnt down from an explosion, and everyone died on the scene instantly including *MOTHER*. It is implied that Ramona is behind this explosion. The video starts out showing the burnt down establishment and multiple firetrucks assisting to the fire, a women could be heard explaining what has happened, soon the camera backs up and a distorted voice could be heard, this voice could possibly be Ramona, the voice keeps on repeating "*mother is dead"* until near the end of the video a bunch of pictures and number like symbols show and the last one looks like an equation, then the video ends with some slightly distorted audio. Solving the puzzles led to an unlisted video on the channel named “invitation”, where we can see Ramona watching Conspiracy Carl’s video offering to meet with her, and we get a look at what seems to be Ramona’s evidence board. Further puzzles led to 2 other videos which in turn led to a final one. The final video shows Ramona sprinting through the HR department building to mother’s chamber. Once there, she throws Carl’s "secret weapon" on the ground, causing a sudden bright white flash. The sound of a woman menacingly laughing can then be heard, followed by a sudden cut in the video. A title card then appears, spelling out “the meat paradox”, while the intro of Radiohead’s “everything in its right place” plays. This is a reference to the in-universe Paradox Files movie franchise, which is produced by HMF’s Entertainment department, and used to cover up leaks of the company’s true nature, such as escaped test subjects. The Paradox Files movies also used promotional ARGs, much like the ones in the last few videos on Ramona’s channel. Therefore, it can be implied that Carl’s secret weapon didn’t actually exist and that Ramona had been tricked by HMF into returning. The weapon probably did cause an explosion but very little actual damage to mother, while Ramona was either killed or left stunned. Now, HMF has taken over her channel and rebranded everything as part of their new upcoming Paradox Files movie to cover up the leaks.

### The truth

In a secret video recently released in Conspiracy Carl’s wixsite page, we can see a POV of Ramona receiving Carl’s weapon. Prior to this point, the weapon had been blurred, but in this video the weapon can be seen in complete clarity: It is a burnt easy breeze jr toy oven, which was implied to have caused the fire that killed her parents in the newspaper clipping. Suddenly, Jared appears from behind Ramona, rapidly approaches her, and the video cuts. In the last entry of the ARG, Don’t feed the muse 3, Carl can be seen walking towards mother along with all the other assimilated hosts, confirming Ramona’s death.

### The new world order

In Don’t Feed the muse 3, all assimilated hosts began approaching Mother and presumably achieved reconnection. Therefore, it can be implied that the new world order was successfully achieved after Ramona’s defeat, and that Mother now rules over the planet.

## Departments

### HMF Entertainment

The entertainment department was created in 2018 and produced films, commercials and videos. They made all of HMF’s commercials. Their only known movie franchise is the Paradox Files, which was infamous for buying films that were completely unrelated to the franchise and changing them at the last second to fit into it. Their only 3 known employees are Victoria, Antonio and Wesley Harold, all of which were hosts, and who all ended up digested and assimilated.

### Research and Development

The R&D department was founded in 2014. They consist of a team of scientists, who carry out the following projects:

* Project Chimera, modification of animal genome (as well as human one in the further stage of the project) with a DNA derived from "*MOTHER*". The test subjects who grow sufficient biomass are taken to HR to be fed to MOTHER.
* Project Vulnerability, creating meat-based products that cause various diseases for its consumer. This is how Cecile Mayhew, Mark’s mother and Carl’s wife, contracted pancreatic cancer.

### Human Resources

The HR department ensures that Mother's creations called "children" find the right █████ and grow to their ultimate form without any inconveniences. Therefore, they created Project Nightmare, which puts the subjects under psychological torture to prevent any resistance the hosts might show. Recommendations for the torture methods were provided by Jared at the IT Department. HR personnel are also tasked with feeding MOTHER the test subjects from the R&D Department and to extract DNA from MOTHER to be taken to the R&D Department to use on those same test subjects, continuing the cycle.

### IT

The IT Department is run by Jared. Tkbon sc k milybq-vsuo mbokdebo gsdr drboo bon oioc. Dro sxdobxkvc yp dro SD nozkbdwoxd sc xyd mvokb. Dro SD zybdkv sc wobovi k vscd yp nsppoboxd ohzobswoxd mynoc. Grox k myno sc mvsmuon, sd osdrob voknc dy k 'Psvo Wsccsxq' 404 zkqo yb k fsnoy mvsz bkxqsxq pbyw k █████ tewzcmkbo dy k mvsz pbyw dro SD Nozkbdwoxd Ybsoxdkdsyx fsnoy.

## Company URLs and Passwords

 Employee Portal
 R&D Portal
 HR Portal
 IT Portal
 Jared Private File