Rebirth

The **ReBirth: Genesis of a Metaverse** event consisted out of a sale of 14 NFT's that the company referred to as "open-edition multimedia meta-posters". The first 13 posters were sold, one-by-one over a period of 13 weeks, starting April 24th, 2021, with the 13th poster being sold July 17th, 2021. The final,14th poster, dubbed "Star Atlas" was airdropped on July 24th to the 4 owners of the full collection, bringing the event to its conclusion.

## Multimedia Meta-posters

The poster NFT's consist out of three components:

* a piece of high definition digital art, created by various artists hired by the company
* an AR experience using Facebook's proprietary AR module
* a custom audioscape, created by various external producers

### AR

Each work of art is accompanied by 2 QR-codes, meant to be scanned using a mobile device. One opens an AR experience in Facebook, the other in Instagram. Subsequently pointing the device at the artpiece on (a seperate) screen will bring the static visual art to life in 3 dimensions. Every poster came with a unique AR experience, that was custom made by Shape Immersive.

### Soundscapes

Besides the AR experience, each art piece came with a unique, original soundtrack created by a small collective of producers. Famous names like BLOND:ISH, Bassjackers and Deadmau5 collaborated with the company to produce a few of these tracks.

## Planning

Overview of Rebirth Planning strategy

[Source]

## Posters

Below is an ordered list of posters with their symbol and a direct link to the marketplace (where they are traded).

## Rewards

Ownership of a specific set of Rebirth posters before the snapshot (August 25, 2021) will result in rewards being airdropped into your account.

Main article: Rebirth Rewards

## Open Sea

Originally the company anticipated a sale exclusively on OpenSea, but in the end the posters were sold both on Ethereum's OpenSea as well as Solana's Serum DEX.

After the first 5 posters were sold however, the company noticed that close to 99% of their posters were sold on the Solana chain, causing them to stop offering the remainder of the posters on OpenSea.Template:Citation needed

### Bridging

Since the game operates on the Solana chain, the posters purchased on OpenSea had to be transferred over to that chain instead. In order to accomplish this the team relied on the so-called Wormhole bridge that had been built by the Solana team.

## Revenue

The sale of the first 3 Rebirth posters created revenue in the neighborhood of $750,000 per poster. During the 9th Townhall, Michael mentioned that they sold 4 complete sets of posters, at a modest discount, prior to the official launch to their parties with, generating close to another $2 million in revenue. Based on final sales numbers published in The Atlas Star #4, using prices of each of the posters, the estimated revenue from the poster sale reached $6.7 million.

## References

1. ↑ 1.0 1.1 1.2 "Introducing ReBirth: Genesis of a Metaverse". *Star Atlas (Medium)*, 19 April 2021. Retrieved August 4, 2021.
2. ↑ 2.0 2.1 "The Atlas Star ✧ Issue #4". *Star Atlas (Medium)*, 15 July 2021. Retrieved August 4, 2021.
3. ↑ "Launching a Space-themed Metaverse". *Star Atlas NFTs - Shape | 3D | AR | VR*. Retrieved August 12, 2021.
4. ↑ "Spoiler Alert: Star Atlas Reveals Full Top Talent Lineup for ReBirth Meta-Poster Series". *Star Atlas (Medium)*, 16 June 2021. Retrieved August 8, 2021.
5. ↑ 5.0 5.1 "Star Atlas Announces NFT Loot Box Rewards Drop for ReBirth Meta-Poster Collectors". *Star Atlas (Medium)*, 3 August 2021. Retrieved August 6, 2021.
6. ↑ "Star Atlas: White Paper" (PDF). *Star Atlas*. "Archived" from the original on May 6, 2021. Retrieved September 12, 2021.
7. ↑ "The Atlas Star ✧ Issue #3". *Star Atlas (Medium)*, 18 May 2021. Retrieved August 4, 2021.
8. ↑ Debar, Suhail (July 4, 2021). "Star Atlas Townhall #9". *www.youtube.com*. Retrieved August 6, 2021 – via Youtube.