Star Jalsha (international)

**Star Jalsha** is a Bengali (Bangla)-language general entertainment channel (GEC) and the first regional-language (i.e., non-Hindi and non-English) channel to be launched directly by the Star TV Network. Other Star regional-language channels before then, such as Star Vijay and Asianet, had been acquired from other companies.

Star Jalsha primarily competes with Zee Bangla and Colors Bangla, in addition to Aakash Aath, Rupashi Bangla and, more recently, Sun Bangla. Star Jalsha was the most-watched Bangla TV channel for nine years, from 2009 to June 2018, when it was overtaken by Zee Bangla.

It was launched 8 September 2008. In 2011, it was launched on OSN platform in Middle East. A sister channel, Jalsha Movies, was launched 16 December 2012.

On 17 June 2012, during a special event Chalo Paltai, it rebranded with a new diamond star logo. On 22 November 2012, the channel was launched in UK.

The channel launched its own high-definition feed, along with Jalsha Movies HD, on 14 April 2016. They were the first Bengali-language HD channels in India.

In 2018, Sagnik Ghosh became the head of the channel. On 17 February 2019, during a special event called Jalsha Doshe Dosh, the channel rebranded for the second time from a white logo with red accents to a red logo with blue accents. It also introduced new coloured graphics after almost 7 years, which are not red and white in the history of the channel, but predominantly turquoise blue with the hints of golden and yellow. The serials also no longer use their own logo. Instead, they use the logo given by **Star Jalsha**.

## 8 September 2008 - 17 June 2012 (India); 2011 - 17 June 2012 (Middle East)

Star Jalsha was launched on 8 September 2008. Its original logo style was also used by Marathi GEC Star Pravah. It was different from the logo style used by most Star channels until the early 2010s, such as Star Plus (until 2010), Star Vijay (until 2017) and Star Jalsha’s Bangla sister channel Star Ananda (until Star TV sold its news networks to the Star ‘Ruby Star’ after three months before Star Jalsha’s rebrand).

Star Jalsha - Channel PackagingChalo Paltai*Chalo Paltai*, brand song.
## 17 June 2012 - 17 February 2019 (India and Middle East); 22 November 2012 - 17 February 2019 (UK); 25 April 2013 - 17 February 2019 (Canada)

Logo with the slogan *চলো পাল্টাই* (Chalo Paltai).Rare version with name in English.Rare version with name in English (with the slogan).During a special celebration event called *Chalo Paltai* (meaning ‘let’s change’) on 17 June 2012, Star Jalsha introduced a new logo and graphics package. This ‘Diamond Star’ logo and graphics package was created by London-based design agency venturethree, which had also designed Star Plus’s Ruby Star in 2010, as well as the Star network’s corporate identity and After 1 year, Life OK in 2011.

The graphics consisted of segments of a rotating white crystal star with red accents, and the channel logo at the end of promos was usually placed against a crystal background. They were partly based on Star Plus’s Ruby Star graphics.

The Council - Star Jalsha - Channel RebrandStar Jalsha Rebrand
*Chalo Paltai*, which had appeared in the channel brand song when it was launched in 2006, was officially adopted as its slogan; in fact, the logo almost always appeared along with the slogan in social media pages.

## 17 February 2019 - present (India, UK and Middle East) 17 February 2019 - 2 October 2021; 18 October 2021 - present (Bangladesh)

Star Jalsha rebranded on 17 February 2019 during a special event called *Jalsha Dosh-e-Dosh* (meaning *ten on ten*) to celebrate the tenth anniversary of the channel (which had taken place on 8 September 2018). It introduced a new graphics package after nearly seven years. The slogan remains Chalo Patlai (let's change).

For the first time in the history of the channel, the graphics are not red and white, but rather predominantly turquoise-green with hints of red and yellow. Colour cloudbursts (yellow background), spiralling sea anemone–like objects (red) and confetti showers (turquoise) make up the graphics package. As with recent Star network rebrands, such as Star Plus in 2018 and Star Gold in 2020, no design credit was given.

বদলে গেলো আপনাদের প্রিয় স্টার জলসার রূপ - সাক্ষী রইল সারা বাংলা -বদলে গেলো স্টার জলসার রূপ - সাক্ষী ছিলেন কি আপনারা ?
As with Star Plus in 2018, Kohinoor has replaced Fedra Sans Alternate as the onscreen typeface of the channel. However, Jalsha Movies has always used Kohinoor since its launch in 2012.

Marathi sister channel Star Pravah rebranded in a similar fashion on 2 December 2019, also introducing Kohinoor.

On 2 October 2021, Star Jalsha, along with other foreign television channels that did not provide clean feeds, was temporarily suspended from broadcasting in Bangladesh. However, on 18 October 2021, Star Jalsha resumed broadcasts in the country with clean feed.