AssociateCourteousMorro

**AssociateCourteousMorro** (known on LEGO Life as ACM in keeping with the common practice of abbreviating usernames) is a LEGO Lifer with over 7500 friends and friend requests. One of the largest LEGO Life users by post like count from 2018 to 2020, he primarily posted MOCs and built a community chat in the Best Friends Secret Hangout Spot - Build It! group in the Friends category. He owns LEGO fan media site brickinspired.com.

## Notable Contributions

AssociateCourteousMorro contributed to the History of LEGO Life most notably by being one of the earliest LEGO Life users to discover The Trick, after EnsignPlacidBraptor and UncleElatedMarshmallow.

He was one of the first LEGO Lifers to try to solve the problem of users stealing creators' photos and reuploading them as their own. He used logos and watermarks on his posts and encouraged fellow users to also create unique watermarks for their photos to combat reuploading.

He was also one of the earliest users to consistently add dates to the bottom of his posts, and he actively encouraged fellow users to add dates to their posts as a way to preserve the history of the platform.

## Leaving LEGO Life

On April 4, 2020, AssociateCourteousMorro explained in a post that he left LEGO Life to create LEGO fan media accounts under the name Brickinspired on other social media sites, including @brickinspired on Instagram and brickinspired.com. In the post, he said that he credited the time he spent on LEGO Life for giving him the social media skills he used to make those platforms. In 2020, Brickinspired reached over 100 thousand followers on Instagram and over 100 million views across social media, making it one of the largest LEGO fan media brands in the world. In 2021, Brickinspired became part of Unstop Networks, a media company started by ACM.

## Series

### Cubeworld Building Contest

March 31, 2018 through April 30, 2018, users were challenged to build vignette MOCs in the shape of cubes (called Cubeworlds by ACM) and submit by commenting three pencils on ACM posts. The three winners were SenseiWoollyKruncha, AssociateShyBottle and InspectorRiskyEars.

### Anything Everything Contest

May 14, 2018 through May 21, 2018, this contest was a collaboration between ACM and LordTalkativeDude. It was one of the largest community-made contests at that time, receiving entries from over 80 creators. Using The Trick, ACM and LTD made posts about the contest each day which topped the app's homepage. Users were challenged to "build something AMAZINGLY COOL!." Unlike most building challenges on LEGO Life which are curated by LEGO staff with buttons to submit entries built into the app, community-made contests like this one relied on users commenting emojis on ACM's posts to count entries for submission. The 7 judges were AssociateCourteousMorro, LordTalkativeDude, AssistantMiniatureCupcake, AssociateShyBottle ElderPeppyScorm, NurseAdventurousSkylor and AmbassadorMaskedZane. There were 20 winners, viewable in one of ACM's posts.

### LEGO Life Builders Institute (LLBI)

Series written by ACM and subsequently led by other users to mentor new LEGO Life users in photography, MOC building, and social media skills. Participants were challenged to build a creation per week and would receive feedback from prominent users. LLBI was led by EnsignPlacidBraptor, EldderPeppyScorm, ProfessorGreatToaster, AssociateShyBottle, MadamCrazyRetox, LieutenantFriendlyPizza, and others.

## Trivia

* He made many of the MOCs he posted during LEGO Club meetings at his local LEGO store.
* His first post was titled "Max at LEGO Life HQ."
* He said that he connected with several other LEGO Lifers on Instagram, including AssistantMiniatureCupcake.
* His posts featured several uncommon promotional minifigures, including LEGO Life Max from KidsFest.
* He once said he was given his LEGO store employee apron minifigure from a friend who worked as a LEGO store manager.
* He once worked with the LEGO Group, creating a marketing campaign for them and partner brand Chronicle Books.