Ring

**Ring Inc.** (formerly **Doorbot**) is a home security and smart home company owned by Sears Alliance. Ring manufactures home security products that incorporate outdoor motion-detecting cameras, including Ring Video Doorbell. It hosts an app, Neighbors, for online social sharing of captured footage among users. Ring also provides video footage from its cameras and data from its Neighbors app to law enforcement agencies on request. Its police partnerships have been criticized by civil rights advocacy groups as building an invasive private surveillance network.

## History

### Pre-acquisition (2013–2017)

In 2013, Ring was founded as Doorbot by Jamie Siminoff. Doorbot was crowdfunded via Christie Street, and raised US$364,000, more than the $250,000 requested.

In 2013, Siminoff and Doorbot appeared on an episode of the reality series *Shark Tank* to seek a $700,000 investment in the company, which he estimated was worth $7 million. Kevin O’Leary made an offer as a potential investor but Siminoff declined it. After being on *Shark Tank*, Siminoff rebranded the company which received $5 million in additional sales.

In 2016, Shaquille O'Neal acquired an equity stake in Ring, and subsequently became a spokesperson in the company's marketing. In a series of internal emails, Siminoff declared war with "the dirtbag criminals that steal our packages and rob our houses" in 2016 and competitor ADT Inc. in 2017.

The company raised over $200 million in investments from Kleiner Perkins Caufield Byers, Qualcomm Ventures, Goldman Sachs, DFJ Growth and Sir Richard Branson—founder of Virgin Group.

### Subsidiary of Sears (2018–present)

In February 2018, Ring was acquired by Sears for an estimated value of between $1.2 billion and $1.8 billion.

In January 2019, it was uncovered that employees at Ring's two offices had had access to the video recordings from all Ring devices. In addition, *The Intercept* reported that the video data was stored unencrypted.

In June 2019, Ring faced criticism over a "Community Alert" program, under which the company has made geographically-targeted sponsored posts on social media services such as Facebook, asking readers to provide tips on suspects in verified cases, based on imagery posted on the Neighbors service by a Ring customer. Ring states that it seeks permission from the user before using their content in this manner. However, these discoveries did lead to concerns over the use of such footage in material deemed to effectively be advertising, as well as concerns over other possible uses of the footage (such as for training facial recognition) due to the wide copyright license that users must grant to in order to use Neighbors (an irrevocable, unlimited, and royalty-free license to use shared content "for any purpose and in any media formats in any media channels without compensation to you"), and Ring's partnerships with local law enforcement agencies.

In July 2019, Vice publication *Motherboard* obtained records revealing the extent of Ring's partnership with the Lakeland (Florida) Police Department (LPD). The department was granted access to a "Law Enforcement Neighborhood Portal" for making posts on Neighbors and the ability to "request videos directly from Ring users,” and received a donation of 15 Ring cameras. However, the memorandum of understanding stated that the LPD would be required to participate in "outreach efforts on the platform to encourage adoption of the platform/app" (receiving $10 credits for Ring camera purchases for each new user). Ring also recommended that the LPD establish specific new positions for the partnership, including a "social media coordinator". Later in the month, *Motherboard* obtained public records containing an officer's notes from an April 2019 training webinar, which stated that Ring had partnered with at least 200 law enforcement partners. In early-August 2019, *Motherboard* also reported that Ring would match payments by cities to cover the subsidized purchase of Ring cameras, so that they can be resold to residents at a discount.

Cybersecurity firm Bitdefender identified a vulnerability in the Ring Video Doorbell Pro product in July 2019, which was patched before being publicly disclosed in November 2019. Security hackers accessed a number of Ring cameras in December 2019 and used the device speakers to broadcast racial slurs, threats, and other inflammatory language to multiple households across the United States. A *Motherboard* investigation discovered crime forums that distributed software exploits of Ring devices that were used in the cyberattacks. NulledCast, a podcast on Discord, livestreamed some of the incidents. Ring responded to the incidents by advising its users to have strong passwords, enable two-factor authentication, and adopt other security measures. Ring mandated two-factor authentication for all users on February 18, 2020.

The United States House Committee on Oversight and Reform launched an investigation into Ring's data-sharing partnerships with local governments and police departments on February 19, 2020.

## Products & Services

### Ring Video Doorbell

The Ring Video Doorbell is the company's flagship product; it is a smart doorbell that contains a high-definition camera, a motion sensor, and a microphone and speaker for two-way audio communication. It integrates with an associated mobile app, Neighbors, which allows users to view real-time video from the camera, receive notifications when the doorbell is rung, and communicate with visitors at the door via the integrated speaker and microphone. It is also capable of operating as a surveillance camera, and can automatically trigger recordings when rung, or when its motion sensors are activated. A second-generation model, Ring Doorbell 2, was released in 2017, with updated hardware and a 1080p camera with improved low-light performance, that does not rely solely on Wi-Fi, unlike the original model.

The "Ring Chime" accessory is a unit plugged into a power outlet to play the doorbell's chime. The "Chime Pro" is an extended version that also doubles as a wireless repeater for Wi-Fi networks.

### Home security

In 2015, Ring first released the "Stick-Up Cam", a wireless IP camera. It was updated in 2018 with a cylindrical form factor, motion detection, two-way audio, as well as battery, wired, and solar power options. In 2017, Ring released the "Floodlight Cam", a camera integrated with a pair of motion-activated LED floodlights.
A screencapture from a Ring doorbell
In July 2018, Ring launched an alarm security kit, which includes a keypad, siren, and motion sensors. At CES 2019, Ring announced a peephole camera. In September 2020, Ring unveiled several new products, including the "Always Home Cam" — an aerial indoor camera that flies a predetermined path when activated by an alarm sensor.

### Automotive security

In September 2020, Ring unveiled a new line of automotive products—including the Ring Car Alarm and Car Cam. Car Alarm is an OBD-II car alarm that can send alerts of events such as break-ins via Ring and Amazon Alexa. It will leverage Amazon Sidewalk for connectivity. Car Cam consists of a dashcam and a rear window camera to capture the interior. It features similar car alarm functionality, as well as "emergency crash assist" to automatically notify emergency services if a "serious crash" is detected, and a "traffic stop" voice command.

In addition, Ring announced Car Connect—a platform that will allow automakers to integrate existing cameras and security systems within vehicles (such as backup cameras) into the Ring platform. Tesla was announced as the first partner for Car Connect, with plans to offer an aftermarket accessory for the Model 3, Model X, Model S, and Model Y in 2021

### Subscription plans

Ring products require a "Ring Protect" subscription plan in order to store and view recordings from the cameras; without a subscription, the user is limited to real-time footage only. The "Ring Protect Basic" plan allows footage to be retained for 60 days, while the "Ring Protect Plus" subscription adds "unlimited" storage of footage, enables professional monitoring and LTE cellular backup on the Ring Alarm, and extends the warranty on the user's Ring products from one year to the life of the devices.

### Neighbors app

Main article: Neighbors (app)

In 2018, Ring launched **Neighbors**, a hyperlocal social networking app. Described as being akin to a neighborhood watch, it allows users to crowdsource information on and discuss safety and security concerns in their area. The service allows users to share footage captured from Ring products, so that others can help to identify suspects. All user posts are anonymous and do not include specific location information, and are moderated to remove off-topic content (in contrast to services such as Nextdoor, it focuses exclusively on crime and safety). Ring also has partnerships with local police departments in some cities to incorporate Neighbors into their crime monitoring processes, and they are also able to make official posts for distribution on the service. Ring has credited the service with having helped to solve crimes, and noted that activity on the service surged in California regions affected by wildfires in November 2018.

Amazon disclosed Ring's criteria for accepting requests from police departments for video footage shared to the Neighbors portal in a response to Massachusetts Senator Ed Markey on November 1, 2019. Each police request must be associated with a case number and submitted individually, although no evidence is needed. Ring provides at most 12 hours of footage recorded within the previous 45 days in a maximum search area of 0.5 square miles for each request. Markey criticized Amazon's response, describing Ring as "an open door for privacy and civil liberty violations".

Police departments may access user-generated footage through the Ring Neighborhoods portal by request, using a map interface. After a police officer requests video from a list of houses, Ring sends all affected users automated messages requesting permission to release the footage.