Big Mac

### Ingredients

Sesame-seed buns, Beef patties, Lettuce, American yellow cheese, Big Mac sauce, Onions, Pickles

The Big Mac is a burger introduced in 1967 and sold at McDonald's restaurants internationally (except in India) since 1968.

## Variants

* Regular
* Son of Mac, a smaller version of the Big Mac
* Grand Big Mac, a larger version of the burger
* Double Big Mac
* Quadruple Big Mac (currently in the works)
* Octuple Big Mac (possibly)
* McKinley Mac
* Chicken Maharaja Mac, an Indian alternative to the burger.

## History

The Big Mac was created in Pittsburgh, Pennsylvania in 1967 by Jim Delligatti. It was made to compete against rival *Big Boy* restaurants. Customer reception was so good that the burger was sold internationally a year after its release.

### Advertising

Along with printed advertisements, one of the earliest commercials for the Big Mac starred singer-songwriter Hoyt Axton, where he sang "The Ballad of the Big Mac" in 1969.

#### *Two All Beef Patties* Slogan

Around the 1970s, Charles Rosenberg came up with a jingle to promote the Big Mac. The full slogan says "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." Mark Vieha later recieved the lyrics to the jingle, which he performed for McDonald's Big Mac commercials. "Charlie's advertising concept was to purposely turn the ingredients into a tongue twister." The first use of this jingle was a McDonald's commercial titled "In a Word." The commercials ran for 1 1/2 years, and went off the air in 1976.

During the original campaign, McDonald's franchises gave a challenge to consumers that if they were able to recite the slogan within 2 to 3 seconds, they would award the customer with a free burger. This was so successful that McDonald's restaurants in New York City ran out of Big Mac buns. In the mid-1980s, McDonald's Australia used this slogan, and McDonald's Brazil followed around the same time, "only offering a free glass of Coca-Cola instead."

In 2003, the phrase was revived during McDonald's international "I'm Lovin' It" campaign, where a rapper quickly recites the famous slogan in the background. That same year, various Christmas card companies created Big Mac-themed ornaments, where you can pull down a string to read and hear the famous slogan. Roy Bergold, the McDonald's National Advertising Manager, supported both the original campaign and the 2003 revival. Again, in 2008, McDonald's revived the slogan, this time in Malaysia. Similar to the original campaign, if a customer was able to recite the slogan in under 4 seconds, they won a free Big Mac. This revival was released around the same time as the creation of the Mega Mac, a Big Mac with four patties instead of two.

#### *Think With Your Mouth* Campaign

From January 2013 to November 2013, McDonald's began the *Think With Your Mouth* Campaign for the Super Bowl XLVII. It was created because by 2012, 57% of young adults had never ordered a Big Mac ever. So McDonald's came up with a campaign saying that "Your mouth doesn't want an over-thought choice, it just wants something delicious and it wants it now." The Big Mac was featured in almost every place that millennials cared about, from social media to TV ads. The advertisements turned the Big Mac into something "retro ..., nostalgic, and futuristic at the same time." Thanks to this campaign, 62% of young adults now wanted to go to McDonald's and buy a Big Mac, and the number of Big Macs ordered by adults increased.

## McDonaldland Character

*Main Page: Officer Big Mac*

Officer Big Mac is a character from McDonaldland based on the company's famous burgers. He is the chief of police, and has a Big Mac for a head and wears a police uniform. "It is his responsibility to prevent the Hamburglar from stealing hamburgers and to prevent Captain Crook from stealing Filet-O-Fish sandwiches." He was voiced by actor Ted Cassidy in the 1970s.

## References

1. ↑ 1.0 1.1 Amica. Amica Blog. "Around the World in 20 Big Macs: How Much Do They Vary?" https://www.amica-international.co.uk/blog/around-the-world-in-20-big-macs
2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Fandom. McDonald's Wiki. "Big Mac." https://mcdonalds.fandom.com/wiki/Big\_Mac
3. ↑ 3.0 3.1 Cargo Collective. Lee, Sunny Elle. "Think With Your Mouth." https://cargocollective.com/sunnyellelee/Think-With-Your-Mouth
4. ↑ Fandom. McDonald's Wiki. "Officer Big Mac." https://mcdonalds.fandom.com/wiki/Officer\_Big\_Mac