Brian the Robot

**Brian the Robot** was the primary mascot of Confused.com, replacing Cara Confused in May 2013 and he was gone in 2016. He is a robot determined to help people save money on their insurance. According to Confused.com, he is the fastest insurance comparison robot in the world.

## Appearance

Brian is a white, medium-sized robot with a rectangular head, blue eyes and a perpetually smiling mouth. He moves around on a conveyor belt built into his legs. He has a screen on his chest which bears the Confused.com logo, but has been shown to say other things as well, such as "I <3 INSURANCE".

## Advertising

Brian's adverts involved him travelling around Britain telling people he could save them money on their car insurance. For the £Million Mega Draw in 2014, Brian carried a cheque around a town, encountering people and objects along the way while en-route to deliver the cheque to one lucky winner. In 2015, Confused.com customers could claim a toy Brian. From May to November 2015, Brian appeared in sponsorship of *The Simpsons* along with Toy Brian, replacing the previous sponsors, Sun Perks. In the sponsor idents, Brian and Toy Brian interact with each other, with Toy Brian often annoying the real Brian. Brian is the only Confused.com mascot to get a sendoff so far, in the 2016 ad BRIAN the Robot comes home.

BRIAN the Robot hones his car insurance comparison skills on a motorway - Confused.comAdvert from July 2013.BRIAN the Robot meets a 'Confused.com' night owl - Confused.comAdvert from March 2014.BRIAN the Robot is giving away £1 million in the Confused.com £Million Mega DrawAdvert for the Confused.com £Million Mega Draw in June 2014.BRIAN the Robot comes home - Confused.comBRIAN's sendoff ad, which aired in 2016.
### The Simpsons sponsorship

BRIAN the Robot suspects his identity is being stolen – Confused.comBRIAN the Robot sucks at Jenga – Confused.comBRIAN the Robot finds Toy BRIAN cheeky – Confused.com
### 2014 capture and the Herberts

In December 2014, when trying to tell the owners of a car scrapyard about Confused.com, scrapyard owners decided that he would be good for scrapping, so tricked him into being pulled in by a magnet. Meanwhile, at Confused.com HQ, the Herberts, were alerted to the problem. They then embarked on a mission to save Brian. The Herberts stopped Brian from being crushed to death in January 2015 and rescued him from the scrapyard. They then successfully repaired Brian in his garage in March 2015. From that point on, the Herberts became Brian's friends. In April 2015, the Herberts interacted with Toy Brian, pulling him back and letting him go off a table. In August 2015, Brian and the Herberts danced to "Jump On It" by the Sugarhill Gang while they were supposed to be working on an assembly line of Toy Brians. Brian and the Herberts were animated in CGI in this advert to allow them to dance.

Confused.com's BRIAN the Robot gets captured - HelpBRIANBrian's capture in December 2014 and the debut of the Herberts.Is Confused.com’s BRIAN the Robot destined for the crusher? MeetTheHerbertsThe Herberts saved Brian in January 2015. Also aired in cinemas.Confused.com's BRIAN the Robot is rebooted and ready to rockThe Herberts repaired Brian in March 2015.BRIAN the Robot & the Herberts dance to JumpOnIt - Confused.comBrian and the Herberts dance to "Jump On It" by the Sugarhill Gang. (Note that they are all in CGI instead of live-action in this ad)