Kickstarter campaign

*Coral Island* was partially funded through a successful **Kickstarter campaign**, a crowdfunding effort Stairway Games began to expand on the available content within the game. Pledges can no longer be made, altered, or cancelled via Kickstarter since the campaign has concluded, but existing pledges can be edited for add-ons via BackerKit. For those unable to contribute to the Kickstarter, Stairway Games is in the process of creating a pre-order option.

The campaign was live from February 1, 2021 through March 3, 2021, with USD currency for all goals and backer pledges, and met the initial funding goal of $70,000 within 36 hours of the campaign launch. Following initial funding, further expansions to the original game were introduced through funding stretch goals. A total of $1,639,368 was raised by 36,374 backers over the 30-day period; additional statistics regarding the amount funded or pledges made per day can be found on Kicktraq, a website unaffiliated with Kickstarter, Inc.

Several in-game perks are exclusive to Kickstarter backers, including exclusive clothing and pets.

## Stretch goals

The first group of stretch goals were introduced on February 2, 2021, going up to $600,000. When the first set of goals was successfully funded halfway through the Kickstarter on February 15, 2021, Stairway Games released a second set of stretch goals up to $1,250,000. On February 26, 2021, the Kickstarter met the final stretch goal with the help of over 27,000 backers and declared that all additional funds would be reinvested into polishing the game.

### Initial stretch goals

* **$125,000: Minigames** - There will be five additional year-round minigames and and two festival-exclusive minigames; at least two additional minigames are promised, to be chosen from the game community's input.
* **$175,000: Bug Catching** - Enables the ability to catch and document over 30 kinds of bugs.
* **$200,000: Expanded Museum** - Museum wings will be open to house an aquarium and a park, to display the 60+ fish and 30+ bugs caught on Coral Island.
* **$250,000: NPC Seasonal Outfits** - All NPCs will have three additional outfits, and portraits and in-game models change accordingly for each new season.
* **$300,000: Console & Switch Port** - The game will be available on Switch, Playstation, and XBox at some point after the Steam release, estimated 6 months later.
* **$350,000: Merfolk Village -** The diving map will be expanded and an underwater village is available to explore
* **$400,000: Kids Grow Up** - NPC children will grow from Kids to Teens with additional story content, and player children have a variety of designs and personalities.
* **$500,000: Modding Support** - The development team will create modding tools and expand moddable parts of the game.
* **$600,000: Multiplayer** - Local co-op and up to 4 players playing together online will be possible.

### Additional stretch goals

* **$700,000: Beach & Festival Outfits** - NPCs will have special clothing for festivals and swimsuits for a to-be-determined beach event.
* **$750,000: Four extra romanceable characters** - Four townie NPCs will be added to the list of characters who can be romanced.
* **$850,000: Four extra characters** - Four not-yet-revealed characters will be added to the game.
* **$1,000,000: Merfolk Kingdom** - The underwater village will expand to a full kingdom with 20 merfolk villagers, of whom ten can be befriended and two will be potential partners, as well as hosting a yearly festival.
* **$1,250,000: Island Hopping** - After the 1.0 release of the game, additional content will be added to travel to other islands.

## Kickstarter backer reward tiers

All tiers also include the rewards from the less expensive pledge tiers. Kickstarter-exclusive rewards are noted at the lowest pledge level. Additional add-ons could be bought once a pledge was made to further customize the reward tiers.

Some of the reward quantities listed on the Kickstarter were incorrect, but since Kickstarter.com does not allow tiers to be edited after backers pledge to them, the rewards were later corrected via infographics that can be viewed in the campaign information.

Alpha and Early Access play will be on Steam; full-release access will be available via codes for a particular platform. The platform for a given game will be chosen via Backerkit survey, and cannot be changed later. Switch, Xbox, and Playstation have been estimated to be available for release 6 months after early access is released on Steam.

* **$1:** Hi-Res Digital Wallpaper Pack
* **$16:** Early Bird Price for Just the Game (300 pledges)
	+ Early Access on Steam and an exclusive Farmer Outfit set.
* **$20:** Just the Game
* **$30:** Alpha Farmer Pack
	+ Access to the Alpha game release on Steam, the Digital OST, and the Discord title "Alpha Farmer"
* **$45:** Name in Credits
	+ Name featured in the game credits and a Digital Artbook
* **$60:** Double-Double Pack (Two sets of all previous rewards)
* **$85:** Deluxe Farmer Pack
	+ Two exclusive mythical pets (mythical pets also unlock early in-game)
* **$125:** Pioneers Pack
	+ Coral Crown and premium clothing set, and the Discord title "Pioneer"
* **$300:** Founders Pack (150 pledges, Three sets of previous game rewards)
	+ Have a statue of yourself in the Founder's Hall area with a name and message, and the Discord title "Founder"
* **$1000:** Pet Designer Pack (20 pledges)
	+ Design one of the game's adoptable pets, including in-game portrait and model
* **$3500:** Character Designer Pack (8 Pledges)
	+ Help design a tourist NPC, including in-game dialogue, model, and portrait

### Add-ons

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Add-ons were introduced after the campaign began. These options allowed backers to manually increase their pledge by set amounts of money for specific rewards. Which add-ons are received depend on the answer given in the survey that will be sent after the campaign ends. For any pledges made before the campaign end, supporters can increase the pledge total when finalizing the Backerkit survey for further rewards.

* Game Key (on platform of choice)
* Alpha access (PC-only, limited-time access) + game key of choice
* Artbook & OST
* Mythical Pets
* Coral Crown & premium clothing set

## Gallery

Pioneer Pack Outfit RewardsMythical Pet Concept ArtPet Designer PackAlternate concept art for dragon petKickstarter announcement artKickstarter Founder Statue concept artKickstarter Multiplayer promo artKickstarter Island Hopping promo artThank you image to KS backersKickstarter final day promo artCustom NPC Design Steps exampleKickstarter Mod support unlock promo artMacy and Yuri Kickstarter promo artMerfolk Kickstarter promo art
## References

1. ↑ *Thank you, farmers!*. Kickstarter. Stairway Games. Published March 3, 2021.
2. ↑ 2.0 2.1 *Coral Island is offically funded!*. Kickstarter. Stairway Games. Published February 2, 2021.
3. ↑ *Stretch goal: Multiplayer UNLOCKED!*. Kickstarter. Stairway Games. Published February 15, 2021.
4. ↑ Kickstarter.
5. ↑ *The Last Stretch Goal: Island Hopping UNLOCKED!*. Kickstarter. Stairway Games. Published February 26, 2021.
6. ↑ Stairway Games Discord Na0mie. Published February 22, 2021. '"You will need to be very sure about your selection from the beginning. What you select on the survey as keys are non refundable and cannot be switched."
7. ↑ *Stretch goal: console and Switch port UNLOCKED!*