Jaden Jeong

## Website

 @jaden\_jeong (former)
 @JadenJeong (private)
 Jaden Jeong

**Jaden Jeong** (제이든 정), born **Jeong Byeong-gi** (정병기), is LOONA’s former A&R, creative director, and music producer (from *HeeJin* to *[X X]*, 2016–2019).

He is credited as a lyricist on a large number of LOONA’s songs; it can be presumed that the symbolism contained within his lyrics would provide the best insight into the LOONAVERSE, LOONA’s lore that is shown in their music videos and their songs, given that he was the primary figure responsible for the direction of this. During his time as creative director, he was directly responsible for managing the concept that the members would have in their respective solos, subunits, then followed by full group releases.

He has worked with many South Korean labels and groups as an A&R, Creative Director, Creative, Music Video Creative Director, Project supervisor, and/or Marketing:

* JYP Entertainment (2AM, 2PM, JYP, Miss A, Wonder Girls) — from 2008 to 2011 included
* Woollim Entertainment / SM C&C Label Woollim (INFINITE, Lovelyz, Nell, Tasty, Toheart) — from 2012 to 2015 included
* Polaris Entertainment and its subsidiary BlockBerryCreative (LADIES’ CODE, LOONA) — from 2016 to 2019 included
* SM Entertainment (Baekhyun, BoA, EXO, TAEMIN, NCT 127) — punctually as Video Creative Director
* SONY MUSIC (AFTERMOON, BOYCOLD, CIKI, E.viewz (Haeil), Kevin Oh, msftz, sokodomo) — from 2017 to 2020 included
* 8D Creative / RSVP (Choi HEART, Jinbo, Kang Hyewon, Ko Sungmin, OnlyOneOf) — 2017; 2019-present
* PAKTORY Company (1of1, Benzamin, Father Pocket, Kriz, Meego, OV, plusNONE, Primary, Ron) — from 2020 to present
* MODHAUS (ARTMS, tripleS) — from 2022 to present
* Other Soloists: GroovyRoom, Heize (2016-2017), YUKIKA (2019)
* Other Groups: THE BOYZ (in 2017)

However, it was noted in a blog past he made following the release of *[X X]* that this would be his final project with LOONA. In an interview with MTV, it was stated that he made his departure in August 2019 as a direct result of BlockBerry Creative wishing to scale back the importance of the lore in LOONA’s concept moving forward–with both *LOONA the Ballad* and a Japanese debut being scrapped by the company after this.

Jaden Jeong is now primarily working with 8D Creative and Paktory Company, as well as the joint CEO of MODHAUS (as of 2022). He is currently leading the tripleS project, a new 24–member girl group under MODHAUS.

## Contribution to LOONA’s discography

All song credits have been adapted from the Korea Music Copyright Association’s database, unless noted otherwise.

### Job

“A&R” stands for Artists and Repertoire and is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. Jaden picked which songs he wanted LOONA to sing. He usually either listened to existing song demos send by producers and picked which ones would suit LOONA or he (and the company) directly requested producers to produce songs with certain concepts and ideas in mind.

Jaden has had frequent collaborators that have worked with him on different projects for different artists he oversaw:

* Music production teams:
	+ Artronic Waves
	+ BADD
	+ BOYCOLD
	+ GroovyRoom
	+ MonoTree
	+ THE HUB
* Music producers:
	+ EL CAPITXN
	+ Maria Marcus
	+ MLC
	+ San Yoon
* Film and music videos director teams:
	+ DIGIPEDI
	+ UNDERMOOD FILM

## Noteworthy works for other artists

### By year

#### 2005

* [2005.02.24] Music Concept: Lee Hyori (이효리) ft. Eric (에릭) [Anymotion / 애니모션] — Cheil worldwide

#### 2006

* [2006.04.24] Concept: Lena Park (박정현) [위태로운 이야기] — Orange Shock

#### 2007

* [2007.09.12] Marketing: Wonder Girls [The Wonder Years!] — JYP Entertainment
* [2007.07.12] Concept Supervisor: IVY (아이비) [A Sweet Moment] — Phantom Entertainment
* [2007.11.16] Marketing: Park Jinyoung (JYP/박진영) [Back to Stage] — JYP Entertainment

#### 2008

* [2008.01.10] Marketing: JOO [Young Lady / 어린여자] — JYP Entertainment
* [2008.06.03] Marketing: Wonder Girls [So Hot] — JYP Entertainment
* [2008.07.11] Marketing: 2AM [This Song / 이 노래] — JYP Entertainment, Cube Entertainment
* [2008.08.29] Marketing: 2PM [Hottest Time of the Day] — JYP Entertainment
* [2008.09.22] A&R: Wonder Girls [Nobody] — JYP Entertainment

#### 2009

* [2009.03.19] A&R: 2AM [TIME FOR CONFESSION] — JYP Entertainment
* [2009.04.16] A&R: 2PM [2:00PM TIME FOR CHANGE] — JYP Entertainment
* [2009.11.03] A&R: 2PM [01:59PM] — JYP Entertainment
* [2009.12.01] A&R: Park Jinyoung (JYP/박진영) [SAD FREEDOM] — JYP Entertainment

#### 2010

* [2010.01.12] A&R: 2PM [Tik Tok] — JYP Entertainment
* [2010.04.19] A&R: 2PM [DON’T STOP CAN’T STOP] — JYP Entertainment
* [2010.05.16] Creative: Wonder Girls [2 DIFFERENT TEARS] — JYP Entertainment
* [2010.07.01] Creative: miss A [BAD BUT GOOD] — AQ Ent., JYP Entertainment
* [2010.09.27] Creative: miss A [STEP UP] — AQ Ent., JYP Entertainment
* [2010.10.11] Creative: 2PM [STILL 02:00pm] — JYP Entertainment

#### 2011

* [2011.01.04] Creative: JOO [HEARTMADE] — JYP Entertainment
* [2011.02.14] Creative: DREAM HIGH (드림하이) [DREAM HIGH OST] — HOLLIM & JYP Entertainment
* [2011.05.16] Creative: JOO & Leeteuk (Super Junior) [ICE CREAM] JYP Entertainment
* [2011.05.18] A&R: 2PM [Take Off] — JYP Entertainment, Ariola Japan
* [2011.06.20] Creative: 2PM [HANDS UP] — JYP Entertainment
* [2011.07.18] Creative: miss A [A CLASS] — AQ Ent., JYP Entertainment
* [2011.08.17] Creative: 2PM [I’m Your Man] — JYP Entertainment, Ariola Japan

#### 2012

* [2012.01.18] A&R: Lovelyz Baby Soul & Yoo Jia [She’s a Flirt / 그녀는바람둥이야] — Woollim Entertainment
* [2012.02.24] A&R: INFINITE [COVER GIRL] — Woollim Entertainment
* [2012.04.10] A&R: NELL [SLIP AWAY] — Woollim Entertainment
* [2012.05.15] A&R: INFINITE [INFINITIZE] — Woollim Entertainment
* [2012.08.09] A&R: TASTY [Spectrum] — Woollim Entertainment
* [2012.11.18] A&R: Kim Sungkyu (김성규) [Another Me] — Woollim Entertainment
* [2012.12.03] A&R: NELL [Holding onto Gravity] — Woollim Entertainment

#### 2013

* [2013.01.08] A&R: NELL [Christmas in NELL’s Room] — Woollim Entertainment
* [2013.01.11] A&R: INFINITE H [FLY HIGH] — Woollim Entertainment
* [2013.03.21] A&R: INFINITE [NEW CHALLENGE] — Woollim Entertainment
* [2013.04.24] A&R: Lovelyz Yoo Jiae [Delight] — Woollim Entertainment
* [2013.06.10] A&R: NELL [Escaping Gravity] — Woollim Entertainment
* [2013.07.16] A&R: INFINITE [DESTINY] — Woollim Entertainment
* [2013.08.08] A&R: TASTY [SPECTACULAR] — Woollim Entertainment
* [2013.11.08] A&R: Lovelyz JIN [Gone / 너만 없다] — Woollim Entertainment
* [2013.11.29] A&R: TASTY [Day ‘n Night / 떠나가] — Woollim Entertainment

#### 2014

* [2014.02.27] A&R: NELL [Newton’s Apple] — SM C&C Label Woollim
* [2014.03.10] A&R: Toheart [1st Mini Album] — SM C&C Label Woollim, SM Entertainment
* [2014.04.07] A&R: Toheart [TELL ME WHY] — SM C&C Label Woollim, SM Entertainment
* [2014.04.10] A&R: INFINITE [THE ORIGIN] — SM C&C Label Woollim
* [2014.05.21] A&R: INFINITE [Season 2] — SM C&C Label Woollim
* [2014.07.22] A&R: INFINITE [Be Back] — SM C&C Label Woollim
* [2014.08.13] A&R: TASTY [ADDICTION] — SM C&C Label Woollim
* [2014.11.19] A&R: INFINITE F [恋のサイン] — Universal Music in Japan
* [2014.11.17] A&R: LOVELYZ [Girls’ Invasion] — SM C&C Label Woollim
* [2014.12.01] A&R: INFINITE F [Azure / 靑] — SM C&C Label Woollim in Korea
* [2014.12.15] A&R: NELL [Green Nocturne / 청춘연가] — SM C&C Label Woollim
* [2014.12.08] A&R: INFINITE [Together (함께) - Grow OST] — SM C&C Label Woollim
* [2014.12.24] A&R: INFINITE [Dilemma] — Woollim Entertainment, Universal Music Japan

#### 2015

* [2015.01.26] A&R: INFINITE H [Fly Again] — SM C&C Label Woollim
* [2015.05.11] A&R: Kim Sungkyu (김성규) [27] — SM C&C Label Woollim
* [2015.03.13] A&R: LOVELYZ [Hi~] — SM C&C Label Woollim
* [2015.04.09] A&R: INFINITE [One Great Step Returns Live] — SM C&C Label Woollim
* [2015.04.29] A&R: INFINITE [24 時間] — Universal Music Japan
* [2015.05.11] A&R: Kim Sungkyu (김성규) [27] — SM C&C Label Woollim
* [2015.07.13] A&R: INFINITE [Reality] — SM C&C Label Woollim
* [2015.10.01] A&R: LOVELYZ [Lovelyz8] — SM C&C Label Woollim
* [2015.09.18] A&R: NELL [Star Shell] — SM C&C Label Woollim
* [2015.11.02] A&R: JOO [Cry & Blow / 울고 분다] — SM C&C Label Woollim

#### 2016

* [2016.01.07] A&R: BAEKHYUN, SUZY (수지, 백현) [Dream] — Mystic Ent., 중앙ICS, SM Ent., JYP ENt.
* [2016.02.24] A&R: Ladies Code [MYST3RY] — Polaris Entertainment, BlockBerryCreative
* [2016.03.30] A&R: Ladies Code [MYST3Re:] — Polaris Entertainment, BlockBerryCreative
* [2016.10.13] A&R: Ladies Code [STRANG3R] — Polaris Entertainment, BlockBerryCreative
* [2016.07.18] A&R: Heize [and July] — CJ E&M
* [2016.12.05] A&R: Heize [저 별] — CJ E&M

#### 2017

* [2017.06.16] A&R: Jinbo [KRNB2] — 8D Creative, SuperFreak Record
* [2017.06.26] A&R: Heize [///] — CJ E&M
* [2017.06.xx] Creative Director: NCT 127 [BOY VIDEO] — SM Entertainment
* [2017.10.11] A&R: The Boyz [I’m Your Boy] — Cre.Ker Entertainment, Loen Entertainment
* [2017.11.xx] Video Creative Director: EXO [COUNTDOWN] Teasers — SM Entertainment, Avex Trax
* [2017.11.04] Music Video Creative Director: NCT 127 [LIMITLESS] Japanese Ver. — SM Entertainment, Avex Trax
* [2017.11.07] A&R: CIKI [사이] — SONY MUSIC, SeoulSoulGround
* [2017.12.06] A&R Director: The Boyz [The First] — Cre.Ker Entertainment, Loen Entertainment
* [2017.12.10] Music Video Creative Director: TAEMIN “Day and Night” from [MOVE–ing] — SM Entertainment

#### 2018

* [2017.01.24] Music Video Creative Director: EXO “Electric Kiss” from [COUNTDOWN] — SM Entertainment, Avex Trax
* [2018.02.20] Music Video Creative Director: BoA [ONE SHOT, TWO SHOT] — SM Entertainment
* [2018.04.30] A&R: GroovyRoom [My Paradise] feat. 청하, VINXEN — H1GHR MUSIC
* [2018.07.25] A&R: KEVIN OH [Lover] — Sony Music / VisualVasic
* [2018.08.26] A&R: Ko Sungmin (고성민) [내가 모르게 / Don’t Let Me Know] — 8D Creative
* [2018.10.25] A&R: BOYCOLD [YOUTH!] — SONY MUSIC
* [2018.12.26] A&R: KEVIN OH [How Do I] — Sony Music / VisualVasic

#### 2019

* [2019.02.01] A&R: CIKI [BOKE] — SONY MUSIC, SeoulSoulGround
* [2019.02.22] A&R: YUKIKA [NEON] — Estimate Entertainment
* [2019.02.23] A&R: E.viewz [On Me] — SONY MUSIC
* [2019.04.29] A&R: BOYCOLD [POST YOUTH] — SONY MUSIC
* [2019.05.28] A&R, Creative Director, Music Producer: OnlyOneOf [dot point jump] — RSVP, 8D Creative
* [2019.05.07] A&R: BOYCOLD, 1MILLION [CRUISE] — CJ E&M DIA TV
* [2019.06.19] A&R: CIKI [SYNDROME] — SONY MUSIC, SeoulSoulGround
* [2019.07.09] Project Supervisor: YUKIKA [Cherries Jubiles/좋아하고 있어요] — Estimate Entertainment
* [2019.07.14] A&R: KEVIN OH [REMEMBER] — SONY MUSIC / VisualVasic
* [2019.08.21] A&R: sokodomo [GO HOME] — SONY MUSIC
* [2019.09.04] A&R: CIKI [#mood] — SONY MUSIC, SeoulSoulGround
* [2019.10.30] A&R, Creative Director, Music Producer: OnlyOneOf [line sun goodness] — RSVP, 8D Creative
* [2019.11.23] A&R: AFTERMOON [I Want It All] — SONY MUSIC
* [2019.12.06] A&R: sokodomo [WWW.III] — SONY MUSIC
* [2019.12.13] A&R: CIKI [I AM SARA] — SONY MUSIC

#### 2020

* [2020.01.01] A&R: msftz [ETERNITY] — SONY MUSIC
* [2020.01.30] A&R, Creative Director, Music Producer: OnlyOneOf [unknown art pop 2.1] — RSVP, 8D Creative
* [2020.04.10] A&R, Creative Director, Music Producer: OnlyOneOf [yours only 2.2] — RSVP, 8D Creative
* [2020.04.28] Creative Director: ron [Primary Presents PAKTORY Mixtape Vol.1] — PAKTORY Company
* [2020.05.21] A&R, Creative Director, Music Producer: OnlyOneOf [Produced by [ ] Part 1] — RSVP, 8D Creative
* [2020.06.08] Creative Director: OV [Primary Presents PAKTORY Mixtape Vol.2] — PAKTORY Company
* [2020.07.08] Creative Director: 1of1 [Primary Presents PAKTORY Mixtape Vol.3] — PAKTORY Company
* [2020.08.27] A&R, Creative Director, Music Producer: OnlyOneOf [Produced by [ ] Part 2] — RSVP, 8D Creative
* [2020.09.10] Creative Director: ron [Naturalism, Pt. 1] — PAKTORY Company
* [2020.09.21] Creative Director: Kriz [Primary Presents PAKTORY Mixtape Vol.4] — PAKTORY Company
* [2020.09.28] Creative Director: Primary [Boxtape] — PAKTORY Company
* [2020.11.19] Creative Director: Benzamin [Primary Presents PAKTORY Mixtape Vol.5] — PAKTORY Company
* [2020.11.04] Creative Director: Primary [Bless You] — PAKTORY Company
* [2020.11.11] Creative Director: Kriz [소용돌이] — PAKTORY Company
* [2020.12.22] Creative Director: Kriz, Benzamin [Primary Presents PAKTORY Mixtape Vol.6] — PAKTORY Company

#### 2021

* [2021.01.21] Creative Director: Meego [0 degrees] — PAKTORY Company
* [2021.02.08] Creative Director: plusNONE, Father Pocket [Preview] — PAKTORY Company
* [2021.03.19] Creative Director: Vincent Park [Preview] — PAKTORY Company
* [2021.04.08] A&R, Creative Director, Music Producer: OnlyOneOf [Instinct Part 1] — 8D Entertainment
* [2021.08.28] A&R: D.P. [Original Sound Track] — NETFLIX

#### 2022

* [2022.01.14] A&R, Creative Director, Music Producer: OnlyOneOf [Instinct Part 2] — 8D Entertainment
* [2022.09.13] A&R: Kim Jaejoong [In the Rain] — C-JeS Entertainment
* [2022.10.28] A&R, Creative Director, Music Producer: tripleS : Acid Angel from Asia [ACCESS] — MODHAUS

#### 2023

* [2023.02.13] A&R, Creative Director, Music Producer: tripleS [ASSEMBLE] — MODHAUS
* [2023.05.04] A&R, Creative Director, Music Producer: tripleS : +(KR)ystal Eyes [AESTHETIC] — MODHAUS
* [2023.08.17] A&R, Creative Director, Music Producer: tripleS : LOVElution [ↀ] — MODHAUS
* [2023.10.11] A&R, Creative Director, Music Producer: tripleS : EVOLution [⟡] — MODHAUS
* [2023.12.23] A&R, Creative Director, Music Producer: tripleS : NXT [Just Do It] — MODHAUS

## External links

* Instagram:  jaden\_jeong (former)
* Twitter/X:  JadenJeong (private)
* Naver Blog:  gxxd

## References

* 180706 Interview: 10asia: Interview: LOONA A&R Jaden Jung (Sony Music Korea)
* 190308 Interview: E-Daily: Interview with Jaden Jeong: "Who Builds Worlds in K-pop? A&R Leader, Jeong Byung-gi"
* 191101 Interview: MTV: Jaden Jeong Made You Stan LOONA, And Now He'll Do The Same with OnlyOneOf

1. ↑ Kim Eun-goo. “[KOR] Who will create the worldview of K-pop? Jeong Byeong-gi, A&R protagonist (interview)”. EDAILY. 2019.03.08.
2. ↑ “Artists and repertoire”. Wikipedia
3. ↑ Credits: 2007 Works
4. ↑ Credits: 2008 Works
5. ↑ Blog: credits for Wonder Girls [So Hot]
6. ↑ Blog: credits for 2AM [This Song]
7. ↑ Blog: credits for 2PM [Hottest time of the day]
8. ↑ Blog: credits for Wonder Girls [Nobody]
9. ↑ Credits: 2009 Works
10. ↑ Credits: 2010 Works
11. ↑ Credits: 2011 Works
12. ↑ Credits: 2012 Works
13. ↑ Credits: 2013 Works
14. ↑ Credits: 2014 Works
15. ↑ Blog: credits for Nell [Newton's Apple]
16. ↑ Credits: 2015 Works
17. ↑ Credits: 2016 Works
18. ↑ Credits: 2017 Works
19. ↑ Blog: credits for NCT127's BOY videos
20. ↑ Blog: credits for EXO [COUNTDOWN] Teasers
21. ↑ Blog: credits for NCT 127 [LIMITLESS] Japanese Ver. MV
22. ↑ Blog: credits for TAEMIN "Day and Night" MV
23. ↑ Credits: 2018 Works
24. ↑ Credits: 2019 Works
25. ↑ Blog: credits for YUKIKA [NEON]
26. ↑ Blog: credits for YUKIKA's Cherries Jubiles
27. ↑ Credits: 2020 Works
28. ↑ Credits: 2021 Works
29. ↑ Credits: 2022 Works
30. ↑ Credits: 2023 Works