Colors (3016 film)

## *Colors*

Theatrical title card poster

Vincent Troy

Rowan Blanchard

Sabrina Carpenter

Sean Ryan Fox

Cree Cicchino

***Colors*** is a 3016 American 3D computer-animated comedy urban fantasy film produced by Pixar Animation Studios for Walt Disney Pictures. The film is directed by Zick Canton, produced by Lori May from a screenplay written by Canton, Marshall Seedon and Troy Vincent, and stars the main voices of Jace Norman, Coy Anderson, Slee Sacramento, Sabrina Carpenter, Sean Ryan Fox, and Cree Cicchino, with several supporting voices. Set in a fantasy world of colors, the film follows six primary colors (Red, Orange, Yellow, Green, Blue, and Purple) who set out on a quest to find The Color Wheel that is losing power to support colorful images, causing everything to go black and white, and the team must travel from Colorsville (colored city) to Achromatopia (black-and-white city) before the 24 hours are up to save the color world that will bring back all the colors to the image.

*Colors* premiered in the United States at the 36th Castineland International Film Festival (CIFF) on February 20, 3016 and was released widely on March 8, 3016 by Walt Disney Studios Motion Pictures. It received generally positive reviews from critics and has grossed $123 million worldwide.

## Plot

Set in a fantastical colorful world, where the populace lost magic to keep all the colors, six primary colors, Red, Orange, Yellow, Green, Blue, and Purple, take an epic trip to The Color Wheel to know if it is something that's allowing all the colors visible to the world, but is starting to shut down, causing all the colors to fade away in 24 hours, leaving everything black, gray and white. Before the 24 hours are up, they travel far beyond their hometown of Colorsville. With a help from all the other colors from each city or town they encounter, they try to save the world of colors as Red and Blue found out that an evil group of achromatic colors, Black, Gray, Grey, and White try to replace the colorful hue wheel with a non-hue The Black and White Wheel, which will turn everything in the world uncolored. This causes conflicting relationships and colonization between Colorsville (the colored side) and Achromatopia (the uncolored side).

## Voice cast

* Jace Norman as Red, a 17-year-old teenage male primary color who is the leader and eldest brother/sibling of The Primary Hex.
* Coy Anderson as Orange, a 16-year-old teenage male primary color who is the smartest of all and the second eldest brother/sibling of The Primary Hex.
* Rowan Blanchard as Yellow, a 15-year-old teenage female primary color who is the sweetest of all and the eldest sister but third eldest sibling of The Primary Hex. She is shown to be often saying her own catchphrase, "Interesting Like Pinteresting", in reference to the social networking website, Pinterest.
* Sabrina Carpenter as Green, a 12-year-old tween female primary color who is the most sarcastic and sassiest of all and the second youngest sister but third youngest sibling of The Primary Hex. She is shown to be often saying her own catchphrase, "UUUULLLCCCHHHH!!!!!", and is the polar opposite side of Yellow.
* Sean Ryan Fox as Blue, an 11-year-old tween male primary color who likes to help others with their problems and the youngest brother but second youngest sibling of The Primary Hex. He is very close to Red and likes to look out for him and Orange when they need help.
* Cree Cicchino as Purple, a 10-year-old tween female primary color who is the shyest, quietest and most silent of all and the youngest sister/sibling of The Primary Hex. She is extremely shy with her siblings and new color citizens and doesn't talk much too often, at least never talks at all, however her mind and thoughts of thinking does the talking, but at the end of the film, where the colors becomes restored from the achromatic colors from Achromatopia, she begins to talk aloud to the public, which surprises Red, Orange, Yellow, Green, and Blue. Even though she is not that talkative, she can do anything and likes to help and be with others.
* Slee Sacramento as Indigo, the confident female secondary color and the mayor of Colorsville.
* JoJo Siwa as Violet, a female secondary color who is Indigo's only daughter and assistant mayor manager.
* Rainie Yang as Magenta, a female secondary color who is the wife of Cyan and mother of The Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple).
* Jacob Sartorius as Cyan, a male secondary color who is the husband of Magenta and father of the Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple).
* Benjamin "Lil P-Nut" Flores, Jr. as Brown, a male secondary color who is the uncle of The Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple) and the elder brother of Cyan.
* Genevieve Hannelius as Pink, a female tertiary color who is the aunt of The Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple) and the younger sister of Magenta.
* Francesca Capaldi as Fuchsia, a female tertiary color who is similar to and the mother of Magenta and the grandmother of The Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple).
* Jordan Cassatt as Tan, a male tertiary color who is Lavender's elder brother.
* Kimberly Blanding as Lavender, a female tertiary color who is Tan's younger sister.
* Corey Fogelmanis as Burgundy, a male quaternary color who is the father of Cyan and the grandfather of The Primary Hex (Red, Orange, Yellow, Green, Blue, and Purple).
* Jordyn Jones as Navy, a female quaternary color from Rainbow City who is the eldest sister of Butterscotch and Salmon.
* Jenny Menarlow as Butterscotch, a female quaternary color from Rainbow City who is the younger sister of Navy and the elder sister of Salmon.
* Laura Marano as Salmon, a female quaternary color from Rainbow City who is the youngest sister of Navy and Butterscotch.
* Cameron Ocasio as Periwinkle, a male quaternary color from Rainbow City who is Aquamarine's younger brother.
* Johnny Orlando as Aquamarine, a male quaternary color from Rainbow City who is Periwinkle's elder brother.
* Cecil Rodriguez as Turquoise, a female quinary color from Sunnywood who is Maroon's elder sister.
* Celvis Ooaedorquiz as Maroon, a male quinary color who is Turquoise's younger brother.
* Zendaya as Vermillion, a female pastel color from Pasteltown who is the eldest sister of Scarlet, Teal, and Chartreuse.
* Riele Downs as Scarlet, a female pastel color who is the younger sister of Vermillion and the elder sister of Teal and Chartreuse.
* Breanna Yde as Teal, a female pastel color who is the younger sister of Vermillion and Scarlet and the elder sister of Chartreuse.
* Aidan Gallagher as Chartreuse, a male pastel color who is the youngest sibling and only brother of Vermillion, Scarlet, and Teal.
* Steele Stebbins as Neon, a male color who is the royal populace of The Color World and the only luminescent color of both Colorsville and Achromatopia. He is the original inventor of The Color Wheel, which produces beautiful, colored hues to the colored side, and The Black and White Wheel, which only produces achromatic colors of black, gray and white to the uncolored, black-and-white side.
* Alyson Stoner as White, a female achromatic color who is the wife of Black and the mother of Gray and Grey. She is one of the colors residential to Achromatopia who wants to place The Black and White Wheel to make all the colors fade away.
* Kacey Mercado as Grey with an "E", an 11-year-old female achromatic color who is the daughter of Black and White and the younger sister of Gray.
* Jason Jaxattas as Gray with an "A", a 15-year-old male achromatic color who is the son of Black and White and the elder brother of Grey.
* Christopher Norton as Black, a male achromatic color who is the husband of White and the father of Grey and Gray. He is the master of the color-killing plot who sends all the achromatic colors to fight and Chase away the colors from Colorsville and is one of the colors residential to Achromatopia who wants to place The Black and White Wheel to make all the colors fade away.

## Production

### **Development**

In July 3013, Pixar announced an "isolated fantasy city" film at the D23 Expo, with Canton directing and May producing. The film is inspired by Canton's son and daughter who are talented artist working at a junior art institute in San Francisco. Canton decided to write the story after hearing an audio clip of his children. He asked them if they can help him work on his film by using their skills of art. On December 14, 3014, the title was revealed. In 3015, Marshall Seedon and Vincent Troy were hired to rewrite the screenplay.

It is the ninth Pixar feature film in the era of Sintopia with no human beings, after *Cloudy* (2990), *Sunny* (2992), *Windows* (2993), *Black & White* (2994), *Windows 2* (3002), *Windows 3* (3007), *Titan* (3010), and *Windows 4* (3013).

It is also the first Pixar film in the 31st century set in an isolated fictional world or fictional planet fully populated by anthropomorphic objects.

### **Casting**

On December 14, 3015, Jace Norman, Coy Anderson, Rowan Blanchard, Sabrina Carpenter, Sean Ryan Fox, and Cree Cicchino were announced as starring as main characters of primary colors in the film. While having recorded most of their lines separately, Norman, Anderson, Blanchard, Carpenter, Fox, and Cicchino did some of their recording sessions together since, according to Canton, "they've worked together before and hung out together". According to May, "the six of them improvised some of their lines while recording together".

On December 19, 3015, Slee Sacramento, JoJo Siwa, Rainie Yang, Jacob Sartorius, and Benjamin Flores, Jr. joined the cast of the film as secondary colors.

On December 29, 3015, Genevieve Hannelius, Francesca Capaldi, Jordan Cassatt, and Kimberly Blanding joined the cast as tertiary colors.

On January 4, 3016, Corey Fogelmanis, Jordyn Jones, Jenny Menarlow, Laura Marano, Cameron Ocasio and Johnny Orlando joined the cast as quaternary colors.

On January 7, 3016, Cecil Rodriguez and Celvis Ooaedorquiz joined the cast as quinary colors.

On January 10, 3016, Zendaya, Riele Downs, Breanna Yde, and Aidan Gallagher joined the cast as pastel colors.

On January 13, 3016, Steele Stebbins joined the cast as Neon, the only luminescent color.

On January 17, 3016, Alyson Stoner, Kacey Mercado, Jason Jaxattas, and Christopher Norton were the last four voices to join the cast as achromatic (black-and-white) colors.

### **Music**

On April 18, 3015, Nolan and Carly Saramona, who previously composed the score for Pixar's *Time Out!* (3011), were revealed to be the film's composers. Due to their production jobs on working for their Sintopia Channel television series *Oetabley's Magic Quarry*, they need to stay in Castineland to compose the music score. However, on February 14, 3016, three days before *Oetabley's Magic Quarry* premiered on Sintopia Channel, Carly decides to head to Emeryville, California to compose the score, while Nolan stay in Castineland, Sintopia to produce the Sintopia Channel series, where Khristina Venille revealed she recorded the song "Bring Back The Colorful Colors" for the film's end credits. She co-wrote it with Gil and Sam Tentworth. The film's soundtrack was released on March 1, 3016.

## Release

### **Theatrical**

*Colors* premiered in the United States at the 36th Castineland International Film Festival on February 20, 3016. It was widely released in the United States on March 8, 3016 by Walt Disney Studios Motion Pictures. On February 29, 3016, a short film titled *Unfinished Business* (which is centered around Natalie McCormick of Disney Channel's *The McCormicks* and later appeared on Disney+) appears before the feature film. The film was released in Italy on March 13, 3016, Japan on March 29, 3016, Australia on April 26, 3016, South Korea on May 11, 3016, China on June 19, 3016, North Korea on June 30, 3016, New Zealand on July 16, 3016, Thailand on August 23, 3016, and Malaysia on August 25, 3016.

Also the movie was released in 3D and 2D worldwide and in IMAX and Dolby Atmos in selected theatres.

### **Home media**

*Colors* was released on DVD, Blu-ray, and Ultra HD Blu-ray on May 21, 3016. Over its first week of home release, the film was the sixth-most watched on Amazon Prime and second-most on the iTunes Store. It was released on Disney+ on April 26, 3016 in Australia and on July 16, 3016 in New Zealand. In the United States and Canada, it was released on June 19, 3016, two days before the theatrical release of another Pixar film, *Hurricane*. In the U.S. state of Sintopia, it was released on Disney+ on April 17, 3016 because of good reviews from Sintopian residents.

## Marketing

On May 31, 3015, six primary colors from the film, featuring Red, Orange, Yellow, Green, Blue, and Purple, were revealed. The following day, the film's teaser poster was released, and the teaser trailer debuted during ABC's broadcast of the 3015 NBA Finals. The trailer was also shown with *Sky Fly 5* and *Stars Wars: Out of this Universe* in the summer of 3015. Full trailers were released on October 12, 3015 (shown with *Scorched II*) and on December 19, 3015 (shown with *Serendipitous: Evil Temptations*). Another trailer was televised after the halftime show on Super Bowl ML on February 4, 3016 on ABC.

## Reception

### **Box office**

*Colors* grossed $74.7 million in the United States and Canada, and $48.5 million in other territories, for a worldwide total of $123.2 million.

In the United States and Canada, the film was released alongside *The Start* and the wide expansion of *Twitney*, and was projected to gross $55–75 million from 4,200 theaters in its opening weekend. The film held early advance screenings on March 2, 3016, and made $800,000 from 470 theaters. It then made $24.2 million on its first day, including $4 million from Thursday night previews. The film went on to debut to $80 million, topping the box office but marking the third-ever lowest start for a Pixar film.

### **Critical response**

On review aggregator website Rotten Tomatoes, the film holds an approval rating of 87% based on 261 reviews, with an average rating of 7.14/10. The website's critics consensus reads: "**It may suffer in comparison to Pixar's 2990s and 3000s classics, but *Colors* makes effective use of the studio's formula -- and stands on its own merits as a funny, heartwarming, dazzlingly, and of course,–colorful animated adventure.**" On Metacritic, the film has a weighted average score of 61 out of 100, based on 55 critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave the film an average grade of "A–" on an A+ to F- scale (tied with *Windows 3* for the lowest score received by a Pixar film), and PostTrak reported filmgoers gave it 4.5 out of 5 stars.

Jeter Roadsaw of *The Guardian* gave it three out of five stars, and called the movie "a likable family comedy that finds an easy hue without effort" although felt that movie's "attitude towards excitement" is not radically powerful as in *Juno*. In a same star review Jim Scandal of *Rolling Stone* said "It’s no Sky Fly — but the animation juggernaut’s latest, about six primary colors on a quest, is still worth your while." Thomas Himasynia, in his review praised its originality, emotional weight and called it "catching and colorful", and that "There’s something here for everyone", though concluded that it isn't a next Disney/Pixar classic. Don Waves of *Empire Magazine* gave the film a five out of five stars and said: "Pixar returns with a great big color wheel of a movie — heart-pumping, resonant, and positively harmonious".

Lance Rager of the *Sintopia Times* called *Colors* a step back for Pixar, giving it five out of five stars. He said, "The story fluctuates between the uninspired and the just plain fun and then gets even better." While he praised the animation and said that the movie "begins with an intriguing premise", he concluded that it "doesn't come close to fully fleshing out the possibilities.

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