Paramount DVD

## 1st Logo (Late 2001-Early 2002)

**Logo:** It starts with the 1999-2002 enhanced Paramount logo with the stars encircling the mountain. After a few seconds, a DVD disc flies in from the bottom zooms towards in-front of and behind the mountain. The "Paramount" script zooms out from the top of the screen to take its position above the mountain, like the 2011 Paramount Pictures logo. Then a brilliant flash of light appears underneath, revealing the "DVD" text, as the 1995-2010 Viacom byline fades in below it. The background fades to black as a laser scans the disc, turning the mountain into black-and-white.

**Variant:** A short version of this exists on a 2002 TV spot for the *Rat Race* DVD. It starts with the "DVD" appearing out of the flash and the Viacom byline fading in under it.

**Technique:** Same as the movie logo, with additional 2D animation.

**Music/Sounds:** None, or the opening theme of the TV spot.

**Availability:** Extinct.

* It was seen on a late 2001 or early 2002 TV spot for the DVD release of *Rat Race*.
* It never appeared anywhere else, but early DVD releases jump to the warning screen at the beginning instead, sometimes with the MPAA rating screen preceding it.
* It also possibly appeared on the website of the studio that animated this logo.

**Legacy:** Its existence was debated for a while since its rushed look (particularly the "DVD" text) does make it look like a fanmade logo. This may have been a placeholder for the next logo below.

## 2nd Logo (May 6, 2003-March 5, 2019)

**Logo:** It starts off with the 2002 Paramount logo animation with the stars flying through the clouds, the zoom out of the "Paramount" script, and the stars coming in and circling around the mountain. When we are at a comfortable distance, a DVD disc flies in from the bottom, glides and settles behind the summit and the Paramount script. Then, a bright flash underneath the peak brings forth "DVD" with a line below it, and the Viacom byline (in the same font as the 1990 Viacom logo) below the line. The background fades to black, and a white laser scans the disc in a downward motion, turning the entire DVD Paramountain silver. The finished product almost resembles the Paramount DVD print logo.

**Trivia:** This logo appears on the original Walt Disney Studios Home Entertainment DVD releases of *The Avengers* and *Iron Man 3*, alongside the Marvel logo and in place of the current WDSHE logo. This is because The Walt Disney Company (owner of the films' production company Marvel Studios) and Viacom came to an agreement for the films' distribution to transfer from Paramount Pictures to Walt Disney Studios Motion Pictures, but Paramount still had two films left in their six-movie contract with Marvel. So, Paramount's logo would appear on the films and promotional material for legacy credit.

**Variant:** At the end of the logo, a menu would appear with two selections which are "PREVIEWS" and "MAIN MENU", both of which would take you there. When either one was selected, the Paramount logo fades out, with the selections disappearing a second afterward. This was seen on some early DVD releases with this logo from 2003 to 2006. Also seen on some CBS DVDs from 2006, like the Season 1 DVD of *NCIS*.

**Technique:** CGI animation.

**Music/Sounds:** It starts off silent, but when the stars fly by some whooshing sounds are heard, culminating in a synthesized explosion effect with a thunderclap. As the white laser scans down, a humming sound can be heard.

**Music/Sounds Variant:** On the post-menu-selection variation, a soft "bong" is heard as the logo fades out, followed by a whirring sound when the selections disappear.

**Availability:** Very common.

* It's seen on many DVD releases released by the company, first appearing on the May 2003 release of *Extreme Ops*.
* This logo was seen on DVD releases of Paramount Television-owned series from 2003 to 2006 (when the rights went to CBS Home Entertainment after Viacom and CBS Corporation became separate companies), such as the 2004 releases of season 1 of *Happy Days*, and season 1 of *The Andy Griffith Show* and the 2005 releases of season 2 of the latter and seasons 1-4 of *Star Trek: Enterprise*.
* After 2004 on TV shows from the MTV Networks library, such as Nickelodeon and Nick Jr. on DVD, this logo doesn't show up; however, PBS Kids shows continued using this logo until Paramount's deal expired.
* This does not appear on releases of DreamWorks Animation material from 2006-14 on DVD, as those use their own logo while *Over the Hedge* uses the first version of DWA's 2004 logo instead.
* It also appears on the UK DVD of *Transformers*, as Paramount distributed the film internationally.
* Some DVD releases have "90th Anniversary" added on to this logo's print version, but they just contain the normal logo instead. Examples of this are the 2002-03 DVD releases of *SpongeBob SquarePants* titles like *Sea Stories* and *Bikini Bottom Bash*, *Clockstoppers*, *Flashdance*, *Urban Cowboy*, *Jimmy Neutron: Boy Genius*, *Black Sheep*, *Vanilla Sky*, *Trading Places*, *Hey Arnold: The Movie*, and *K-19: The Widowmaker*, among others.
* Even though Paramount Pictures debuted a new logo in late 2011, this logo continued to be used until early 2019, as seen on many releases from the era.
* The last release to use this logo was *Instant Family*, which was released on March 5, 2019.

**Legacy:** Even though Viacom changed their byline in 2010, and the Paramount logo in 2011, this logo continued to be used throughout the 2010s.

## Final Note

Beginning with the release of *Bumblebee*, released on DVD and Blu-ray (as well as 4K UHD Blu-ray) on April 2, 2019, all Paramount DVDs and Blu-rays (excluding those of CBS, Showtime, and Paramount Media Networks content) began using the 2011-present theatrical logo as a de-facto home video logo, even under the Players and Animation divisions.