Diagon Alley

**Diagon Alley** is a canonical wizarding shopping district in London, hidden from muggles; the main access is through a hidden gate in the back yard of the Leaky Cauldron, a pub on Charing Cross Road that has been charmed to appear to muggles like a broken-down store front. There are at least two side streets, Knockturn Alley and Horizont Alley, which also meet each other, as well as the market plaza Carkitt Market; the term *Diagon Alley* seems to sometimes include at least the two latter. The Alley itself is sometimes divided into *North Side*, between the Leaky Cauldron and Gringotts Wizarding Bank, and *South Side* on the other side of the entrance.

## Canonical information

Main article: **Diagon Alley** at *The Harry Potter Wiki*
Main article: **Diagon Alley North Side** at *The Harry Potter Wiki*
Main article: **Diagon Alley South Side** at *The Harry Potter Wiki*
Main article: **Knockturn Alley** at *The Harry Potter Wiki*
Main article: **Horizont Alley** at *The Harry Potter Wiki*
Main article: **Carkitt Market** at *The Harry Potter Wiki*
The over-all plan of the district is somewhat vague: while the division into North Side and South Side would indicate that the Alley stretches in a north-south direction, the *Harry Potter Wiki* describes (without giving a source) South Side as a side street to North Side, which might point to a more diagonal (sic!) plan with a V-formed corner to the east or west, or possibly an L- or T-like shape where North Side *runs to* the north while South Side *is in* the south but runs east or west (or vice versa). The early films put the entrance (or at least *an* entrance) to Knockturn Alley right beside the Leaky Cauldron, while *Pottermore* apparently showed entrances further out in both South and North Side. Horizont Alley, which is a cross street to Diagon (rather than a side street) and also connects to Knockturn, was introduced at the *Wizarding World* theme park (where it contains several locations which are canonically placed in the North Side of Diagon Alley), and may thus be more a result of that site's geographical and logistical limitations than of a creative process; nonetheless it has since also been mentioned in the game *Harry Potter: Magic Awakened*. The same canonicity concerns hold true for Carkitt Market.

The fact that almost all of the more well-known shops (the exception being Ollivanders) are placed in the North Side could point to it being larger or more fashionable (possibly due to being located near the source of capital that is Gringotts), but could also be a statistical coincidence or simply the results of the specific shopping preferences of Harry and his friends.

Although numbers 92 and 94 apparently are close to number 93, the few known street numbers do not otherwise seem to fall into any obvious pattern; they may simply be based on the order the houses were built in.

## Non-canonical information

### *The Family Clock*

This story is centered on Jas. W. Tickes and Sons, a watch shop situated across the street from Weasleys' Wizard Wheezes and close to the entrance to Knockturn Alley (the corner building houses an unnamed pub). Florean Fortescue's Ice Cream Parlour is nearby, and Eeylops Owl Emporium is further away in the same direction.

The story also introduces the Diagon Alley Chamber of Commerce.

### *A Godfather's Promise*

Here, many businesses in Diagon (and elsewhere), including Wiseacre's Wizarding Equipment and the Healer Shop, are owned by Lord Cygnus Greengrass, who is the second richest man in Magical Britain; he is kept from the position as number one by an old agreement with the muggle government and Gringotts which gives House Potter the unique right to "open a business in Diagon Alley and Lombard Street at the same time" – a right that is only transferable through inheritance.

## Known shops and other locations

*Canonical shops are marked with **boldface**. The Roman numerals refer to the sequence of shops on the left side of the road shown in the Illustrated Edition of the first two books, with lower numbers being closer to the Leaky Cauldron and higher numbers closer to Gringotts; letters are added when more than one shop is in the same house.*
### North Side

* **Amanuensis Quills** (next to Madam Malkin's in a video game, but this has been superseded)
* An **Apothecary** (without further specification)
* **Bats! Bats! Bats!** (above Nollikins) **[XVI b]**
* **Belcher's Bottled Beers** (below Flourish & Blotts) **[IX b]**
* **Bernie Balls Fireworks** (between Nollikins and Crispa Culpepper's) **[XVII a]**
* **Blinkhorn the Bootmaker's workshop** (above Janus Galloglass) **[V b]**
* **Boogermongers** (to the right of Caput Mortuum) **[XXVI a]**
* **Brigg's Brooms** (between Mulligrubs and Bufo's) **[II a]**
* **Bufo's** (between Brigg's Brooms and Noltie's) **[III]**
* **Caput Mortuum** (between the Magic Lantern and Boogermongers) **[XXV]**
* **Creepy Scrawlers Stationers** (between Madam Malkin's and Krakens **[XI]**
* **Crispa Culpepper's Drugs & Preparations** (between Bernie Balls and Nell's Bells) **[XVIII a]**
* **Eeylops Owl Emporium** (#521 Diagon Alley)
* **Flail & Hyde Furriers** (above Boogermongers) **[XXVI b]**
* **Florean Fortescue's Ice Cream Parlour** (between Quality Quidditch Supplies and an (unnamed) second-hand bookshop **[XIV a]**
* **Flourish and Blotts** (between Pettichaps and Madam Malkin's) **[IX a]**
* **Gaberlunzie Garments** (between Grandma Gramercy's (same building) and Oldknown books) **[XIX c]**
* **Grandma Gramercy's Grandiloquent Gramophones** (between Nell's Bells and Gaberlunzie (same building)) **[XIX a]**
* **Gringotts Wizarding Bank** (at the far end of the Alley)
* **Herbert's Sherbets** (between Oldknowe and Mourning & Starr) **[XXI a]**
* **Janus Galloglass** (between Noltie's and Praedico Predico) **[V a]**
* Jas. W. Tickes and Sons (across the road from Weasleys' Wizard Wheezes, near the entrance to Knockturn Alley)
* **Krakens** (between Creepy Scrawlers and Quality Quidditch Supplies) **[XII]**
* **Madam Malkin's Robes for All Occasions** (between Flourish & Blotts and Creepy Scrawlers) **[X]**
* **Magical Menagerie** (Across the street from Florean Fortescue's; at the *Wizarding World* it is in Horizont Alley)
* **Mandrake Mufflers** (above Grandma Gramercy's) **[XIX b]**
* **Marcus Minucius Myomancer**(between Mourning & Starr and the Magic Lantern) **[XXIII]**
* **Mourning & Starr Armourers** (between Herbert's Sherbets and Marcus Minucius) **[XXII]**
* **Mr Milvus Grizedale, Kitemaker** (above Bernie Balls) **[XVII b]**
* **Mr Trismus, Mouth Magician** (above Herbert's Sherbets) **[XXI b]**
* **Mulligrubs Materia Medica** (beside Brigg's Brooms) **[I a]**
* **Nell's Bells** (between Crispa Culpepper's and Grandma Gramercy's) **[XIX]**
* **Nollikins for Scrolls & Skins** (between the Three Sheets and Bernie Balls) **[XVI a]**
* **Noltie's Botanical Novelties** (between Bufo's and Janus Galloglas) **[IV]**
* **Oldknowe Books** (between Gaberlunzie and Herbert's Sherbets) **[XX]**
* **Pettichaps** (between Twinkle's Telescopes and Flourish & Blotts) **[VIII]**
* **Potage's Cauldron Shop** (right beside the Leaky Cauldron)
* **Praedico Predico** (between Janus Galloglas and Twinkle's Telescopes) **[VI]**
* **Quality Quidditch Supplies** (between Krakens and Florean Fortescues's) **[XIII]**
* **S. Starling** (above Mulligrubs) **[I b]**
* **Scribbulus Writing Implements** (beside Quality Quidditch Supplies, but not shown in the Illustrated Edition sequence; possibly across the street? Depicted in a video game as next to an archway to Knockturn Alley)
* **Shrew & Scold's Bridal Wear** (above Gaberlunzie) **[XIX d]**
* **Tangle & Noils Wigmakers & Perruquiers** (above Brigg's Books) **[II b]**
* **The Harpy's Bazaar** (above Florean Fortescue's and the second-hand bookshop) **[XIV b]**
* **The Leaky Cauldron** (#1 Diagon Alley)
* **The Magic Lantern** (between Marcus Minucius and Caput Mortuum) **[XXIV]**
* **The Three Sheets** (between the second-hand book shop (and beyond that Florean Fortescue's) and Nollikins) **[XV]**
* **Tut's Nuts** (below Twinkle's) **[VII b]**
* **Twinkle's Telescopes** (between Praedico Predico and Pettichaps) **[VII a]**
* **Vietch's Leeches** (in front of Florean Fortescue's and the second-hand bookshop) **[XIV c]**
* **Weasleys' Wizard Wheezes** (#93 Diagon Alley)
* **What Larks! Songbird Specialists** (above Crispa Culpepper's) **[XVIII b]**
* **Wiseacre's Wizarding Equipment**

### South Side

* **The Daily Prophet headquarter** (beside Whizz Hard Books)
* **GalloLoans**(#343 Diagon Alley South)
* **Gambol and Japes Wizarding Joke Shop** (between Obscurus books and Twilfit & Tattings)
* **Obscurus Books** (#18 A, South Side, Diagon Alley) (beside Gambol & Japes)
* **Ollivanders** (at the far end of the Alley)
* **Second-Hand Robes** (between Whizz Hard Books and The Junk Shop)
* **The Junk Shop** (next to Second-hand Robes)
* **Twilfitt and Tattings** (beside Gambol & Japes)
* **Whizz Hard Books** (#129 B Diagon Alley) (between Daily Prophet and Second-Hand Robes)

### Undetermined

* **2nd Hand Brooms**
* Blossom and Roote's (may be close to Jas. W Tickes in the North Side)
* **Brews and Stews**
* **Broom Brakes Service**
* **Broomstix** (placed in the North Side close to Gringotts on a partial map, but it also places Magical Menagerie there and is thus not fully canonical)
* **Cauldron Workshop**
* **Cranville Quincey's Magical Junkshop** (next to Sugarplum's) (It has been suggested that this may be identical to The Junk Shop in South Side)
* Elric's Pub (in what is now the Healer Store until at least the mid-1960s)
* **The Floo-Pow headquarters**
* **The Healer Shop**
* **J. Pippin's Potions**
* **Jimmy Kiddell's Wonderful Wands**
* **Madam Primpernelle's Beautifying Potions** (#275 Diagon Alley)
* **Ministry Press**
* **Mr Mulpepper's Apothecary** (next to Slug & Jiggers) (also has a shop in Knockturn Alley)
* **Peter Boat**
* **Rosa Lee Teabag**
* **Slug & Jiggers Apothecary** (placed in the North Side, across the street from Broomstix, on a not-fully-canonical map)
* **Sugarplum's Sweets Shop** (next to Cranville Quincy's)
* **TerrorTours** (#59 Diagon Alley)
* **The Diagon Dispensary**

## References

1. ↑ **Knockturn Alley** at the *Pottermore Wiki*
2. ↑ 2.0 2.1 *The Family Clock*, Chapter 8
3. ↑ *The Family Clock*, Chapter 11
4. ↑ 4.0 4.1 *A Godfather's Promise*, Chapter 23
5. ↑ *The Family Clock*, Chapter 2