Monarchy Entertainment

Logo since 2018

### Founded

2003; 16 years ago (as Monarchy Studios)2009; 10 years ago (as Monarchy Entertainment)

### Key People

Park Mona (CEO), Cheong Se-young (CEO), Byun Kyung-hee (General Manager)

### Genre

K-Pop, J-Pop, Mandopop, R&B, Hip-hop, Rap, Rock, EDM

### Net Worth

US$ $28 million (2018)

***Monarchy Entertainment Co**.* (Hangul: 모나키엔터테인먼트) is one of the many large entertainment companies in Simspop, founded by Park Mona. Monarchy has developed and popularized numerous K-sims artists such as Next Gen, BiLinGual, JIAHO, Channie, CHORD, Midnight, Triple Threat, as well as co-owning phancychild with Monotone Entertainment.

## Biography

Monarchy Entertainment used to be much smaller and went under the name of *Monarchy Studios* in 2003, debuting two groups, a four-member girl group named SuperNova, and a three-member boy group named HEART. The company was owned by Park Mona and Byun Kyung-hee at the time. Neither groups were too successful, and soon both disbanded in 2007, however, the past members are now doing their own activities.

In 2009, they then changed their name to *Monarchy Entertainment*. They held their first global auditions and scouted and signed a number of new trainees, from the United States, Korea, China, and Japan, soon debuting their first boy group in eight years in 2011, *Next Gen*. Next Gen was the largest group Monarchy had developed, and the group was divided into a Chinese and Korean sub-unit so the company could promote in both Korea and China at the same time for the first time. Soon after, they debuted the sister group to Next Gen, *BiLinGual*, in 2012, with the same concept of a Chinese and Korean sub-unit.

Following the debut of BiLinGual, Cheong Se-young became the second CEO of the company. Cheong pushed the plan of promoting outside of Korea and China, and this saw Next Gen and BiLinGual's rapid rise to popularity. Through Cheong Se-young and Byun Kyung-hee, Monarchy also came together with K-Sims Entertainment, both developing the J-Pop artist, LYR1CA, and JKS Entertainment, doing multiple collaborations with Watch Dogs and Next Gen, and also XXX and BiLinGual, all in 2016.

Monarchy then announced and debuted their second girl group after 6 years, CHORD, at the end of 2018. Soon, in 2019, Monarchy then took control over Triple Threat and Midnight!, former Web Entertainment groups. In the same year, phancychild debuted under both Monotone and Monarchy Entertainment, but despite being overseen by the two companies, the group is very independent, much more so than their traditional groups. Monarchy has also announced that they will be debuting a new boy group in the summer of 2019.

## Scandals and Controversies

Since the debut of Next Gen, Monarchy Entertainment has been constantly been suspected of mistreating trainees and idols and still are to this day, more so now than ever. On May 8th, 2019, a dating scandal involving Channie and Liu Huan-he of Next Gen was reported. The scandal gained attention quickly and Monarchy immediately released a statement, saying,

*“Monarchy Entertainment was not informed about this, and we are investigating the matter right now. For Next Gen, dating is prohibited, therefore Park Chan-woo and Liu Huan-he have broken the trust of the company. We are currently working out how we are going to deal with the idols. In the meantime, Channie’s album release and Next Gen’s comeback will be pushed back and postponed until further notice.”*
Their response received much backlash from fans of Next Gen and the public in general, saying the punishment given to both Channie and Next Gen was too harsh, that a dating scandal didn't warrant postponing both Next Gen and Channie's comeback. Some also saying that the response was downright homophobic as well. Since the backlash, Monarchy has only released tiny teasers of both Next Gen's comeback and Channie's solo album.

## Artists

### Groups

* Next Gen
* BiLinGual
* CHORD
* Midnight!
* Triple Threat
* phancychild

### Soloists

* JUNMONEY
* JIAHO
* Channie
* Luhana
* Kaden
* LYR1CA

### Sub-units

* Next Gen K
* Next Gen M
* BLG-K
* BLG-M

## Links

Monarchy Entertainment Website

Official Monarchy Entertainment Schedule