CNBC

*This article is about the business news channel in the United States. For all international CNBC channels, see List of CNBC channels.*

## CNBC

### Broadcast area

United States
Canada

### Slogan

*First in business worldwide.*
 *Capitalize on it.* (Business-day programming)
*Get yours* (Primetime programming)

### Headquarters

900 Sylvan Ave, Englewood Cliffs, New Jersey, United States

## Programming

### Picture format

1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)

### Timeshift service

CNBC East
CNBC West

## Ownership

### Sister channels

CNBC World
MSNBC
NBC
NBCSN
Golf Channel
Syfy
E!
Sky News

## History

### Replaced

Satellite Program Network
Financial News Network

### Former names

Consumer News and Business Channel (1989–1991)

## Links

### Website

www.cnbc.com

**CNBC** is an American pay television business news channel that is owned by NBCUniversal News Group, a division of NBCUniversal, with both being ultimately owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets; following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.

CNBC was originally established on April 17, 1989 as a joint venture between NBC and Cablevision as the **Consumer News and Business Channel**. Two years later, in 1991, the network acquired its main competitor, the Financial News Network, a move which expanded both its distribution and its workforce. Cablevision subsequently sold its stake to NBC, giving NBC sole ownership. As of February 2015, CNBC is available to approximately 93,623,000 pay television households (80.4% of households with television) in the United States. In 2007, the network was ranked as the 19th most valuable cable channel in the United States, worth roughly $4 billion.

In addition to the domestic U.S. feed, various localized versions of CNBC also operate, serving different regions and countries. NBCUniversal is the owner, or a minority stakeholder, in many of these versions.

## History

CNBC had its beginnings in 1979 as the Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989 as the **Consumer News and Business Channel**. NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was only in 17 million homes – less than half of FNN's potential reach – despite having the muscle of NBC standing behind it. The original financial television concept predates both CNBC and FNN, as several independent TV stations commenced financial programming starting in the late 1960s (WCIU Chicago & KWHY Los Angeles); as Gene Inger, a Registered Investment Advisor, pioneered financial programming in several cities; notably San Francisco, Miami / Fort Lauderdale; then his part-owned WWHT Channel 68 Newark (serving the NY market). Mr. Inger (never part of FNN) disengaged operationally after the sale of Channel 68 to Miami-based Wometco; and today Channel 68 is an NBC property. (Inger was a guest on CNBC for years and as of 2019 provides online commentary from Florida.)

However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium (the former's assets would be used to build a rival channel almost two decades later), CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's daytime business programming was branded "CNBC/FNN Daytime," although this was phased out by 1992.

Roger Ailes was hired as the new president of CNBC in 1993, tasked by NBC CEO Bob Wright with turning around the struggling network. Under Ailes' leadership from 1993 through 1995, the $400 million network doubled in value, and its revenues tripled. In addition, Ailes oversaw the launch of a 1994 spin-off channel from CNBC, called "America's Talking." Ailes left CNBC and America's Talking in late 1995 when Microsoft and NBC created a joint venture to reprogram America's Talking as MSNBC.

CNBC grew during the 1990s, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and *The Wall Street Journal* and the rebranding of the channel as "a service of NBC Universal and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-based ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000.

The new millennium also brought changes to the network in 2003, moving its world headquarters from 2200 Fletcher Avenue, Fort Lee to 900 Sylvan Avenue (Route 9W) in Englewood Cliffs, New Jersey, which features completely digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and the FX Group of Ocoee, Florida.

NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however.

Today, CNBC provides business news programming on weekdays from 4:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs at all other times. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.

On October 13, 2014, coincidentally the 11th anniversary of CNBC's relocation to its current facilities in Englewood Cliffs, NJ, CNBC switched to a full 16:9 letterbox presentation, in line with its Asian and European siblings (see "On-air presentation" below for more information). As of January 4, 2016, the network's 480i standard definition feed now shows the same 16:9 HD feed on its 4:3 picture, due to the application of the AFD #10 flag.

## Programming

### Current shows

CNBC provides a variety of programs throughout the business day. Live programming is broadcast on weekdays from 5:00 a.m. until 8:00 p.m. and provides reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual weekday "business day" (term used by CNBC hosts and announcers) lineup (as of October 2020, all times Eastern):

* *Worldwide Exchange*: Brian Sullivan
* *Squawk Box*: Joe Kernen, Rebecca Quick, and Andrew Ross Sorkin
* *Squawk on the Street*: Carl Quintanilla, David Faber, Jim Cramer, and Morgan Brennan
* *Squawk Alley*: Carl Quintanilla and Jon Fortt
* *Fast Money Halftime Report*: Scott Wapner
* *The Exchange*: Kelly Evans
* *Power Lunch*: Melissa Lee, Tyler Mathisen, and Kelly Evans
* *Closing Bell*: Sara Eisen and Wilfred Frost
* *Fast Money*: Melissa Lee (host), Pete Najarian, Guy Adami, Tim Seymour, and Karen Finerman (panelists)
* *Options Action*: Melissa Lee (host), seen on Fridays only
* *Mad Money*: Jim Cramer
* *The News with Shepard Smith*: Shepard Smith
* *CNBC Prime*

On September 17, 2007, the network has also run hourly *CNBC.com News Now* update segments during business day programming. These short bulletins, which are around 30 seconds in length (similar to ESPN's *SportsCenter Right Now*), air before the start of the network's programs from *Squawk on the Street* through *The Kudlow Report*. The *CNBC.com News Now* update segments were discontinued as of early 2010. These bulletins were reintroduced in 2015 and were renamed CNBC News Update. They are aired hourly, on the half-hour between 10:30 a.m. and 4:30 p.m. The bulletins are read by Sue Herera.

CNBC also produced *Nightly Business Report*, a 30-minute weeknight business newscast distributed to U.S. public television stations. Launched in 1979, CNBC assumed production of the series in 2013 and ended production in December 2019. *NBR* was hosted by CNBC personalities Sue Herera and Bill Griffeth.

On August 24, 2020, CNBC announced that it would premiere a new evening news program hosted by former Fox News Channel anchor Shepard Smith, *The News with Shepard Smith*, on September 30. The upcoming program was described as being "non-partisan" and "fact-based".

### Primetime and weekend business programming

CNBC's breakout hit among its original series is *Mad Money*. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on *Street Signs*, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.

On January 24, 2007, the network launched a long-anticipated monthly newsmagazine called *Business Nation*, which is anchored by award-winning journalist David Faber. Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features. The format of the show is structured similarly to HBO's *Real Sports*.

Other special or weekend programming includes *CNBC on Assignment* (for example, *The Age of Wal-Mart*), *Cover to Cover*, *The Suze Orman Show* and *On the Money*. Documentaries featured as part of its CNBC Originals slate have included *Marijuana Inc: Inside America's Pot Industry* (2009), *Trash Inc: The Secret Life of Garbage* (2010), *Supermarkets Inc: Inside a $500 Billion Money Machine* (2011), *Customer (Dis)Service* (2012), *UPS/FedEX: Inside the Package Wars* (2012), and *Love @ First Byte: The Secret Science of Online Dating* (2012).

In May 2010, CNBC announced that it would be adding business and financial-themed movies to its Friday night lineup under the name "CNBC Cinema."

In the fall of 2011, CNBC began to brand its primetime lineup under the title *CNBC Smart*. Continuing its focus on documentaries focusing on business, CNBC marketed *Smart* as "the place where the who's who comes to learn the what's what." Since 2013, CNBC regularly shows one Premier League game at 10:00 p.m. ET.

#### CNBC Prime

On March 5, 2013, CNBC rebranded its primetime lineup once again as *CNBC Prime*, a move first announced on January 7 of the same year. Hoping to attract a more mainstream audience, the *Prime* block introduced business-themed reality series to the lineup with the series premieres of *The Car Chasers* and *Treasure Detectives*. CNBC planned to launch at least eight new series through the *Prime* block throughout 2013. Among the original reality programs airing on CNBC Prime include *American Greed*, *Restaurant Startup*, *Blue Collar Millionaires*, *Jay Leno's Garage*, *The Profit*, *West Texas Investors Club*, and *Secret Lives of the Super Rich*.

In 2016, CNBC announced two new reality series including *Cleveland Hustles* and a spin-off of *The Profit* titled *The Partner*. In 2018, CNBC announced other new series in development, such as *BYOB: Be Your Own Boss*, *Deadly Rich* (a true crime series focusing on the wealthy), *Staten Island Hustle*, a revival of former NBC game show *Deal or No Deal*, as well as renewals for *American Greed*, *Jay Leno's Garage*, and *Secret Lives of the Super Rich*.

### Non-business programming

CNBC has experimented with non-business programming during primetime hours with a mixed record of success, including a talk show hosted by Dennis Miller. The channel has at times rebroadcast several NBC programs, including *Late Night with Conan O'Brien*, *Deal or No Deal*, *The Apprentice*, *The Apprentice: Martha Stewart*, and *1 vs. 100*. Until 2017, CNBC participated in USA Network's coverage of the Westminster Kennel Club Dog Show due to conflicts with *WWE Raw*.

CNBC has occasionally served as an overflow outlet for NBC Sports programming; beginning in 2000, CNBC has carried portions of NBC's coverage of the Olympic Games outside of business day hours. The frequent delegation of curling coverage to CNBC during the 2010 Winter Olympics helped the sport gain a cult following among the business community. In 2001, CNBC began a four-year deal to televise events from the Senior PGA Tour, either live or tape delayed, with early-round coverage broadcast on cable feeds of Pax. CNBC president Bill Bolster stated that the decision was meant to help reduce CNBC's reliance on paid programming on weekends. PGA Tour commissioner Tim Finchem also felt that golf and business audiences were "extremely compatible" with each other.

Since the 2011–12 season, CNBC has shown coverage of the National Hockey League's Stanley Cup playoffs, produced as part of the *NHL on NBC* package. CNBC has also participated in NBC's *Championship Sunday* effort to broadcast all matches on the final day of the Premier League soccer season. In 2016, CNBC broadcast several NASCAR races (as part of the *NASCAR on NBC* package) due to scheduling conflicts with other NBCUniversal channels during the 2016 Summer Olympics.

### Former programming

#### Weekly, weekend and other programming

* *National Geographic Explorer* (moved to MSNBC and then to the National Geographic Channel)
* *Louis Rukeyser's Wall Street* (ended its run on December 31, 2004 at Louis Rukeyser's request due to illness)
* *Market Week with Maria Bartiromo* (renamed *After Hours with Maria Bartiromo* and then *Special Report with Maria Bartiromo*—cancelled in 2004)
* *Tim Russert* (moved to MSNBC)
* American Le Mans Series races (inaugural 1999 season only, as part of agreement with NBC Sports)
* Senior PGA Tour golf (moved to Golf Channel)
* *The Big Idea with Donny Deutsch*
* *Business View*
* *Business Wrapup*
* *The Charles Grodin Show* (moved to MSNBC in 1997)
* *CNet News.com*
* *Consumer News*
* *The Dick Cavett Show*
* '*DLife: Your Diabetes Show* (2005-2013, using weekend paid programming time)
* *Horse Racing*
* *How to Succeed in Business*
* *Inside America's Courts*
* *Management Today*
* *McLaughlin*
* *Media Beat*
* *Media Biz*
* *Money Talk*
* *Money Shack*
* *Money Today*
* *Opinions*
* *Outside the Box*
* *Real Life*
* *Real Personal*
* *Real Story*
* *Smart Money*
* *Strictly Business*
* *The Suze Orman Show*
* *Tom Snyder*
* *Topic [A] with Tina Brown*
* *Ushuaia*
* *Weekend Squawk Box*
* *Weekly Business*
* *World Business Reports*
* *Your Portfolio*

## Personalities and coverage

See also: List of CNBC personalities
Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception,. Some personalities who joined CNBC from FNN in 1991, such as Bill Griffeth and Joe Kernen, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business channel Fox Business Network – although CNBC's best known personality, *Closing Bell* host Maria Bartiromo, made regular appearances on other NBC News broadcasts such as *The Today Show* and anchored the syndicated *Wall Street Journal Report* before she left for Fox Business Network. Other CNBC hosts such as Jim Cramer have also been used increasingly across NBC's output.

## Ratings

There is a fairly clear long-term correlation between the performance of global stock markets and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the United States.

During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite crossed 5000. However, when the dot-com bubble began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly – average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all-time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News and CNN today, it has still had a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 million while profits for the network exceeded $333 million in 2007, making CNBC a cash cow for NBCUniversal and its parent company, Comcast. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network.

The network often sees large spikes in viewership on days of major market moves. During the week of February 27, 2007, when the Dow Jones Industrial Average had its seventh-largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks, with *Kudlow & Company*, *Mad Money*, and *Fast Money* recording their best ratings ever in the coveted 25-54 demographic. When the financial crisis wreaked havoc in the worldwide equity markets, CNBC recorded some of the highest ratings in the network's two-decade history. For the week ending September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5 a.m. to 7 p.m.). During this week, *Squawk Box*, *Closing Bell*, *Fast Money*, *Mad Money* and *Kudlow & Company* recorded their best viewership figures ever. On September 29, 2008, when the markets faced their worst single session performance since the crash of 1987, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day.

While daytime viewership has rebounded from its 2005 lows, primetime ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as *Fast Money* and *Mad Money*, the network operates a "checkerboard" programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output.

When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices, restaurants, fitness centers, financial institutions, and hotel rooms. As this demographic is not covered by Nielsen ratings, CNBC claims that the network's true viewership is considerably higher than what is measured.

On January 6, 2015, the *Wall Street Journal* reported that CNBC would be partnering with Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors. This change will help to provide a more accurate measurement of the network's out-of-home viewership; Nielsen will still be used to track the viewership of its entertainment programming.

## On-air presentation

### Ticker

The CNBC Ticker is a computer simulation of ticker tape shown on the lower part of the screen during the network's live weekday business programming and on weekends during replays of *Options Action* (a Friday options trader's debate program following *Fast Money* that airs from 5:30 p.m. to 6:00 p.m. ET, with the same crew as *Fast Money*), from 6:00 a.m. to 6:30 a.m. ET (albeit with the ticker hidden during the commercial breaks), containing security and index symbols along with movements in their value, updated every 20 minutes, despite being advertised as "Real-Time".

#### Flippers

At the right of the screen above the ticker, three vertically stacked "flippers", provides index and commodity prices (although during commercial breaks, the flippers relocate to the top of the ticker in a horizontal fashion to make room for the commercials themselves, which in turn, grow to four, except during the 30 minutes to the opening and closing bells, and during trading, where a bigger rectangular box, covering part of the ticker, usually shows the current trading status for the Dow Jones Industrial Average, and the fourth flipper is replaced by the CNBC bug with the current time of the six different time zones). On weekdays, the flippers are hidden during the commercial break leading to, and including the last segment of *Fast Money* and throughout *Mad Money*, as the latter show uses different graphics which cover up the space (the three flippers however, remain in the right atop the ticker during weekend 6 am ET replays of *Options Action*).

### Music

The music used from October 2003 to December 2005 was produced by 615 Music of Nashville, Tennessee. This music (though only edited versions of the arrangements for *Street Signs* and *Closing Bell*) continues as of February 2009 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continued also to use "CNBC Anthem" (a.k.a. "Bold & Grand"), which was composed by Edd Kalehoff and used by CNBC U.S. between 2000 and 2002. For its main channel ident used until a relaunch on September 30, 2008, the anthem was remixed, adding the NBC chimes to the music. However, it is still used for its "Europe Update" segments during U.S. programming. The current music package is composed by James Ryan of Rampage Music New York, a company that has also created music for co-owned WNBC, also in New York City. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for *The Big Idea*, *Mad Money*, *Conversations with Michael Eisner* and currently *Fast Money*.

### Announcer

CNBC's main voice-over announcer during business-day programming is Jim Birdsall, who also works for NFL Films, and was the narrator in the commercials for pizza chain CiCi's Pizza. In addition, Birdsall is the main station announcer for KING-TV, the Tegna-owned NBC affiliate station in Seattle. The signature voice for CNBC Prime is Brian Lee. Lee also covers business-day announcer duties when Birdsall is absent.

The voice-over announcer for CNBC Europe is UK Based, Philip Banks.

### 2014 picture format change to 16:9

As previously mentioned, on October 13, 2014, CNBC switched to a full 16:9 letterbox picture, in line with its Asian and European siblings (both of which did the same thing on March 31 of that same year). As a result, both of the network's standard-definition and high-definition feeds now show the same 16:9 format. CNBC also updated its graphics package, replacing what had been used since March 1, 2010. The "flippers", which appeared across the top of the screen from December 19, 2005 to October 10, 2014, have returned to a bug and were moved back to the lower right of the screen. Its lower thirds are now the same as CNBC Asia and CNBC Europe, the former updated its own graphics package on February 9, 2015, with CNBC Europe following suit exactly a month later (March 9, 2015). In breaking news mode, the background colour is changed from blue to red.

The graphics are designed by Sweden-based Magoo 3D studios.

## Partnerships

### Dow Jones & Company

Since December 1997, the network has held a strategic alliance with the publishing and financial information firm Dow Jones & Company. Under the agreement, CNBC has extensive access to the journalism of such outlets as MarketWatch, *The Wall Street Journal*, Dow Jones Newswires and *Barron's*, with their reporters and editorial staff making frequent appearances on the channel. Some former CNBC programs have included Dow Jones branding, while the network currently produces and syndicates the weekly *Wall Street Journal Report* with Maria Bartiromo. CNBC's current deal with Dow Jones expired in 2012, and its continuation has been the subject of some uncertainty following the 2007 acquisition of Dow by News Corporation, parent company of rival financial network Fox Business until the channel was spun off to 21st Century Fox in 2013, which had been started just two months prior and whose resources have been used to build up Fox Business. News Corporation CEO Rupert Murdoch has stated that the current agreement "covers actual news and access to reporters on *business* news" only, and that Fox and Dow Jones are free to cooperate on other issues.

### Other content partnerships

CNBC has also held a content deal with *The New York Times* since January 2008, which has widely been seen as an attempt by both parties to take on increased competition from News Corporation. Under the agreement, CNBC has access to the business coverage of the *Times*, while video from CNBC.com is featured on the *Times'* website. The station's video clips and other content are also distributed through Yahoo! Finance and, as of May 2008, AOL Money & Finance.

The network's live market prices, economic data and other statistics are largely provided by Thomson Reuters (Reuters and Thomson Financial prior to their 2008 merger). Since September 2006, CNBC has operated its own stock market index in conjunction with London's FTSE Group. The FTSE CNBC Global 300 includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets. Calculated continuously from 9 p.m. through to 4:10 p.m. ET each trading day, the index is referenced throughout the network's live programming, particularly on *Worldwide Exchange*.

The channel also maintains the "CNBC Investor Network", a series of webcam connections to the trading rooms of various independent financial institutions across the United States. The scheme was launched on October 22, 2007 and allows participating traders and strategists to appear on the network during the business day.

On December 14, 2010, CNBC and CarryQuote announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors. CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchanges worldwide, plus CNBC news and streaming video.

## International channels

Main article: List of CNBC channels

CNBC has operated international versions of the channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. On December 31, 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect. On January 1, 2006, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this.

In 2007, CNBC Asia dropped the word "Asia" from its channel idents, on September 30, 2008, CNBC Europe similarly dropped the word "Europe" from its logo. This means the three major CNBC channels: U.S., Europe, and Asia are all known on-screen as simply CNBC.

CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore.

Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC TV18, CNBC Awaaz, and CNBC Baazar(A special Gujarati Language channel) in India, CNBC Pakistan in Pakistan and TVN CNBC in Poland.

CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia (CNBC Australia and Singapore also produce five-minute updates at 12:55 p.m., 5:55 p.m. and 9:55 p.m. for free-to-air network, SBS TV).

In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC TV18 and the United Nations.

In Canada, CNBC can be seen with most of the programming identical to the U.S. counterpart. However, due to Canadian programming rights, the 9:00 p.m. slot which had shown television programming in the past such as *Deal or No Deal*, *The Apprentice*, *1 vs. 100*, and *Heads Up Poker*, as well as any and all Olympic Games coverage that the channel continues to carry, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of *The Apprentice 5* that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00 p.m. ET was blacked out, the second airing at midnight ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.

CNBC Africa was launched on June 1, 2007. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. It has bureaus in Kenya, Nigeria and South Africa and produces nine hours of local programming per business day.

The launch of the Korean language channel SBS-CNBC in January 2010 marked the fifteenth CNBC-branded channel worldwide.

On January 10, 2016, CNBC and Trans Media announced a strategic partnership that will see the creation of the Indonesian language channel CNBC Indonesia.

CNBC Awaaz headquarters at night in New DelhiCNBC Awaaz News VanTVN CNBC Biznes interviewCNBC Arabiya headquarters
## CNBC Audio

CNBC business news and market reports are updated hourly and available on demand on Smart Speakers including Amazon Echo devices with Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows such as *Mad Money* and *American Greed* are available as podcasts for on-demand listening. Original content podcasts include "Strange Success" with Jane Wells, "Speakeasy" with John Harwood, and "Fort Knox" with Jon Fortt.

## CNBC.com

CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than showing program grids, host biographies and basic network images (on the internet, business news then was handled by msnbc.com, which later became NBCNews.com). The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.

In August 2001, CNBC.com merged with MSN's Moneycentral.com, creating "CNBC on MSN." This new partnership allowed the two parties to meet two objectives:

1. provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and
2. more effectively compete with other finance related websites, such as Marketwatch.com, AOL Finance and Yahoo! Finance.

During this period, the editorial content on the CNBC.com site was controlled by Microsoft Corporation. CNBC.com officially ended its relationship with MSN in mid-November 2006.

CNBC.com was relaunched on December 4, 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:

* exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
* live market updates from CNBC personalities three times per day during the trading day (discontinuing the "Market in a Minute" updates in June 2007)
* a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indices)
* themed blogs by various correspondents (i.e., "Tech Check" with tech reporter Jim Goldman)
* unedited, full-length interviews from CNBC specials or other on-air interviews
* free video of recent on-air segments, interviews, features etc.
* an exclusive "CNBC.com" set built at CNBC's U.S. headquarters from which the market update segments (among other things) are taped
* blogging from on-air personalities about the various "goings-on" within the network
* an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
* top-of-the-hour summary of business news entitled *CNBC.com News Now* which is also seen during the trading day on CNBC TV.
* original special reports including their annual 'America's Top States for Business' special and 2012's 'Fiscal Cliff: America's Looming Economic Crisis'

Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6:00 a.m. to 7:00 p.m. ET, CNBC Asia then takes over from 7:00 p.m. to 2:00 a.m., and CNBC Europe handles the remaining four hours.

In August 2012, CNBC.com attracted 6.9 million unique visitors, according to comScore Media Metrix. Its iPad app recorded 547,000 unique visitors and its iPhone app attracted 551,000 unique visitors.

### CNBCplus

"CNBCplus" was a subscription-based service (similar to the now-defunct CNN Pipeline) which allowed users to have 24-hour, commercial-free access to three individual CNBC feeds, CNBC U.S., CNBC Europe, and CNBC Asia along with access to an archive of over 100,000 VOD clips, updated with up to 200 clips daily. It also offered a search feature allowing the user to find video clips using keywords. The CNBCplus service was replaced by CNBC PRO.

### CNBC Pro

On December 14, 2010, CNBC and CarryQuote announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.

CNBC Pro provides its subscribers with real-time financial data from more than 100 stock exchanges worldwide, plus CNBC's domestic World channel and other international networks (the main CNBC service is available to all cable subscribers through NBC's mobile apps with TV Everywhere authentication). For the introductory price of $24.99 per month, or $269 per year, a user can access this information from their PC, iOS and Android devices. In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.

### CNBC Make It

CNBC launched "Make It" as a vertical of CNBC.com in 2016 to capture millennial audience with articles focused on work, life, money and success. *Make It* features stories from successful millennial and provides advice on personal finance and money management with youth in focus. With the growth of "Make It" vertical, it became highest readership holder on CNBC.com. In 2019, "CNBC Make It" was launched as a separate site with its own unique design.

## High definition

**CNBC HD** (formerly **CNBC HD+**) is a 1080i high-definition enhanced simulcast of CNBC, that was launched on October 10, 2007. The channel used a modified screen format during trading-day programming, which shifted the existing 4:3 feed to the left of the screen to add a sidebar on the right side of the screen (which contained additional market statistics and a window showing video content from CNBC.com, whose audio was carried on SAP until 2011, when the service seemed to be discontinued; silent video promos for upcoming and primetime programming were aired in the window), and a wider version of the ticker. Primetime programming is shown in full-screen 16:9 and usually produced in HD.

On May 30, 2012, the right sidebar graphic was changed to show headlines (business news and otherwise), upcoming corporate earnings releases, upcoming economy data, easier-to-read charts, market statistics and stories coming up on the program being aired. On May 7, 2013, the CNBC HD ticker grew in size to match its standard-definition counterpart. The five "flippers" on the top were dropped to four, with the fourth one (on the upper right-hand corner of the screen) displaying the times of day in each global time zone (Eastern, Central, Pacific, London, Dubai, Singapore). On July 25, 2013, the right sidebar graphic was changed again, this time to show slightly larger displays (including charts).

On October 13, 2014, CNBC HD was relaunched, due to the aforementioned network-wide switch to a full-screen 16:9 presentation. The sidebar graphic was permanently removed as well (having started with *Mad Money* on August 4 of the same year and before that, during commercial breaks), which in turn, led to all other live shows being presented in full-screen 16:9 and therefore, eliminating the enhanced format altogether.

DirecTV was the first provider to introduce CNBC HD, with various others eventually taking suit (all of the providers have the HD feed as of the October 13, 2014 redesign).

## Airport "stores" or "bureaus"

CNBC holds stores (can be called bureaus) called "CNBC News" in many airports across the United States. Since 2001, CNBC has been in a licensing arrangement with The Paradies Shops to open these stores, which sell limited CNBC merchandise, along with newspapers, magazines and a small selection of snacks and drinks. Locations include:

* Baton Rouge, Louisiana
* Baltimore, Maryland (BWI Airport)
* Columbus, Ohio (Port Columbus)
* Detroit, Michigan
* Florida
* Houston, Texas (Bush Intercontinental)
* Kansas City, Missouri
* McAllen, Texas
* Milwaukee, Wisconsin
* Moline, Illinois
* Oklahoma City, Oklahoma
* Philadelphia, Pennsylvania
* Phoenix, Arizona
* Providence, Rhode Island
* Raleigh, North Carolina
* Salt Lake City, Utah
* San Francisco, California
* Tulsa, Oklahoma

## Criticism

See also: Jon Stewart's 2009 criticism of CNBC

* CNBC has been criticized for allegedly amplifying bull and bear markets, particularly in the run-up to the Dot-com bubble and the subprime crisis. In response to these criticisms, CNBC anchors have pointed to the size of the market and noted that influencing it is "a little out of our reach."
* Jon Stewart on Comedy Central's *The Daily Show* has been a vocal critic of CNBC and some of its personalities, beginning after comments were made by Rick Santelli. Despite the lack of direct comments by the network, several personalities have defended their predictions and comments.
* CNBC was accused by the Obama administration of "cable chatter"—the excessive and sometimes brutal discussion on a particular topic, often one-sided.
* Jim Cramer's stock picks on his CNBC show *Mad Money* were found by *Barron's* magazine in 2007 to have underperformed the S&P 500 stock index over the previous two years. *Barron's* stated that "his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12% while the Dow rose 22% and the S&P 500 16%." CNBC disputed the magazine's findings.

## See also

* Bloomberg Television
* Fox Business Network