Serena Davis

## Serena Davis, President of Cabela's

* **Name:** Serena Elizabeth Davis
* **Position:** President of Cabela's All-Season Outfitters (a wholly owned subsidiary of Ares Macrotechnology)
* **Metatype:** Human (*Homo sapiens sapiens*)
* **Education:** Doctorate of Business Administration from University of Toronto
* **DOB:** 12/14/2014, Atlanta, GA (now CAS)
* **Family:** John Davis (father, deceased), Elizabeth [*nee Wilson*] Davis (mother, Atlanta CAS), Glen Cavendish (ex-husband), Jane Lyman (daughter, Tsehestano, Oceti Sakowin), Frank Lyman (Jane's father, Tsehestano, Oceti Sakowin)

Serena Davis is a survivor. Recruited right out of college (by her future husband Glen Cavendish) to work for the AAA megacorp Ares Macrotechnology, she has been weathering the storms of Ares internal politics for over 35 years, including being married to Glen Cavendish for nearly a decade, and come out on top, ruling a kingdom of her own at the top of the world, far from the meddling hands of other department and subsidiary heads.

The daughter of an aristocratic southern family with roots going back before America's first Civil War, Serena learned the basics of politics in the cradle and was playing factions off against each other before her social debut at age 16. Fiercely ambitious and not at all satisfied to rest on her family's substantial, and only slightly faded, laurels, Serena went north to go to business school in the Chicago. As she approached her degree, she was approached by a number of corporate headhunters, looking to add the star of Atlanta to their own crowns. It was an old family friend of the Davis', rising star Glen Cavendish, who had just transferred from Ares-CAS to Ares Entertainment in Chicago, who ended up winning the prize and Serena Davis joined Ares Entertainment in their Budget Office.

During the '40's, she was involved in an affair with Glen and when his first marriage broke up in the late 2040's they married (2048) making one of the more formidable power couples in the upper midwest. She followed him to the MSPlex in '52 when Glen took over as head of Ares Agribusiness there, taking position as his CFO. Even before their marriage broke up in, she was starting to feel confined under the increasingly controlling boss and husband Glen, as if AresAg was a dead end for her. It was, in fact, her transfer to a position as a Procurement exec for Ares Motors that was the final impetus for their divorce in 2057.

Once free of the MSPlex, Serena rose quickly. Her time in Procurement was short lived and led to an appointment in Third Party Relations, managing Ares' relationships with their labyrinth of subsidiaries, shell companies and third party contractors. During this time, she had built a strong relationship with the Cabela's organization, spending a lot of time in Winnipeg shepherding the company through the post-Crash rebuilding and when the 97-year-old former Sidney Chappell finally stepped down as President, Davis was considered the natural replacement and took up the position in 2069.

This is pretty much the sort of thing that Davis has wanted her whole career. Leadership of her own private fiefdom, isolated from the rest of the company and free of their bulldrek, free to arrange things the way she wants to. Free to Do Things Correctly. She has kept Cabela's out of the usual Ares in-fighting, fortifying her own walls and keeping her own house in order (which has been challenge enough, as the recent scandals with the Cabela's Exovedate rep Carson Sandecker demonstrate) and making sure that Cabela's stays profitable enough to keep it that way.

**Return to: Cabela's**