Broderbund

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Template:Use mdy dates

* Eugene, Oregon
* San Rafael, California
* Novato, California
* Doug Carlston
* Gary Carlston
* Cathy Carlston Brisbois
* Edmund Auer

**Broderbund Software, Inc.** (stylized as **Brøderbund**) was an American maker of video games, educational software and productivity tools. Broderbund is best known for the 8-bit video game hits *Choplifter*, *Lode Runner*, *Karateka*, and *Prince of Persia* (all of which originated on the Apple II), as well as *The Print Shop*—originally for printing signs and banners on dot matrix printers—and the *Myst* and *Carmen Sandiego* games. The company was founded in Eugene, Oregon, and moved to San Rafael, California, then later to Novato, California. Broderbund was purchased by The Learning Company in 1998.

Many of Broderbund's software titles, such as *The Print Shop*, *PrintMaster* and *Mavis Beacon*, are still published under the name "Broderbund". Games released by the revived Broderbund are distributed by Encore, Inc. *Broderbund* is now the brand name for Riverdeep's graphic design, productivity, and edutainment titles such as The Print Shop, *Carmen Sandiego*, *Mavis Beacon Teaches Typing*, the Living Books series, and *Reader Rabbit* titles, in addition to publishing software for other companies, notably Zone Labs' *ZoneAlarm*.

They would often release school editions of their games, which contained extra features to allow teachers to use the software to facilitate students' learning.

## Corporate history

Broderbund was founded by brothers Doug and Gary Carlston in 1980 for the purpose of marketing *Galactic Empire*, a strategy computer game that Doug Carlston had created in 1979. Before founding the company, Doug was a lawyer and Gary had held a number of jobs, including teaching Swedish at an American college. Their sister Cathy joined the company a year later from Lord & Taylor. *Galactic Empire* had many names taken from African languages; a group of merchants was named Broederbond, Afrikaans for "association of brothers". To emphasize its family origin while avoiding a connection with the ethnonationalist Afrikaner organization of the same name, the Carlstons altered the spelling when naming their company "Broderbund".

By 1982 Broderbund produced arcade games which, the company told Jerry Pournelle, sold much better than strategy games. Burr, Egan, Deleage & Co. invested in the company that year.Template:R By early 1984 *InfoWorld* estimated that Broderbund was tied with Human Engineered Software as the world's tenth-largest microcomputer-software company and largest entertainment-software company, with $13 million in 1983 sales. That year it took over the assets of the well-regarded but financially troubled Synapse Software. Although intending to keep it running as a business, they were unable to make money from Synapse's products, and closed it down after a year.

Broderbund's The Print Shop software produced signs and greeting cards. Broderbund started discussions with Unison World about creating a version that would run on DOS. The two companies could not agree on a contract, but Unison World developed a DOS product with similar function and a similar user interface. Broderbund sued for infringement of their copyright. *Broderbund v. Unison* (1986) became a landmark case in establishing that the look and feel of a software product could be subject to copyright protection.

Sierra On-Line and Broderbund ended merger discussions in March 1991. By that year Broderbund had about $50 million in revenue, and 25% share of the education market. It developed most of its software, as opposed to publishing software others had developed; Doug Carlston stated the company needed "to control our own sources, to control our future". After an unsuccessful Initial Public Offering in 1987, Broderbund executed a private placement for 20% of shares with Jostens. It became a public company in November 1991; its NASDAQ symbol was BROD. When Broderbund went public The Print Shop comprised 33% of total revenue, and the *Carmen Sandiego* series 26%. The company's stock price and market capitalization climbed steadily to a maximum of nearly US$80/share in late 1995, and then fell steadily in the face of continued losses for a number of years.

Broderbund acquired PC Globe in July 1992. The Learning Company purchased Broderbund in 1998 for about US$420 million in stock. Broderbund had initially attempted to purchase the original The Learning Company in 1995, but was outbid by SoftKey, who purchased The Learning Company for $606 million in cash and then adopted its name. The Learning Company then bought Broderbund in 1998 and in a move to rationalize costs, The Learning Company terminated 500 employees at Broderbund the same year, representing 42% of the company's workforce.

Doug Carlston explained that in a bid to roll up Broderbund, The Learning Company utilised one of their previous acquisitions to weaken the company's stronghold over the industry. They allegedly gave a rebate to Mindscape's PrintMaster, a direct competitor to Broderbund's Print Shop, that was more than the product was worth.

In 1999, the combined company was purchased by Mattel for $3.6 billion. Mattel reeled from the financial impact of this transaction, and Jill E. Barad, the CEO, ended up being forced out in a climate of investor outrage.

Mattel sold their game division Mattel Interactive as well as all its assets in September 2000 to Gores Technology Group, a private acquisitions firm, for a share of whatever Gores could obtain by selling the company. During this time, Broderbund products were owned by The Learning Company Deutschland GmbH, located in Oberhaching, Germany. Headed by Jean-Pierre Nordmann, the company was a subsidiary of The Learning Company LLC, which itself was a wholly owned subsidiary of Gores Technology Group. The company published games under two logos: Blue (Broderbund) and Red (The Learning Company). The Broderbund label was used for "high-quality infotainment, design and lifestyle titles such as Cosmopolitan My Style 2 and PrintMaster", while The Learning Company label was used for children's software.

In 2001, Gores sold The Learning Company's entertainment holdings to Ubi Soft, and most of the other holdings, including the Broderbund name, to Irish company Riverdeep. Many of Broderbund's games, such as the *Myst* series, are published by Ubisoft.

The *Broderbund* line of products is published by Encore, Inc under license from Riverdeep. Under the terms of the agreement, Encore now manages the Broderbund family of products as well as Broderbund's direct to consumer business. In May 2010 Encore acquired the assets of Punch! Software.

In 2014, Doug Carlston donated a collection of Broderbund's business records, software and a collection of games that includes *Myst*, *Prince of Persia* and *Where in the World is Carmen Sandiego?* to The Strong National Museum of Play. The Strong National Museum of Play forwarded the collection to the ICHEG museum for preservation.

As of 2017, Houghton Mifflin Harcourt is offering the Broderbund, The Print Shop, Calendar Creator, and ClickArt brands for licensing.

## Products

*Main article: List of Broderbund products*
Broderbund scored an early hit with the game *Galactic Empire*, written by Doug Carlston for the TRS-80. The company's first title for the Apple II, *Tank Command*, was written by the third Carlston brother, Professor Donal Carlston

The company became a powerhouse in the educational and entertainment software markets with titles like *Fantavision*, *Choplifter*, *Apple Panic*, *Lode Runner*, *Karateka*, *Wings of Fury*, *Prince of Persia*, *Where in the World is Carmen Sandiego?*, *The Guardian Legend*, and *Myst*, which stayed the highest grossing home video game for years.
Broderbund became one of the most dominant publishers in the computer market of the 1980s, releasing video games for virtually all major computer systems in the United States. Like most early computer gaming developers, Broderbund began as an Apple II-focused company and began expanding to other platforms as time went along. They released IBM PC ports of a few games very early on, however, it was not until after 1985 that Broderbund would seriously develop for PC compatibles. Due to their strong focus on education titles, they were one of a few devs to actively support the Apple IIgs in the late 1980s. Some of the more popular Broderbund titles were licensed to Western European and Japanese developers and ported to systems in those regions. During the 1990s, Broderbund mostly concentrated on educational titles for PCs and Macintoshes with a few forays into RPGs and strategy games.

Broderbund published the *Print Shop* series of desktop publishing making programs, Family Tree Maker (a genealogy program supported by hundreds of CDs of public genealogy data), 3D Home Architect, a program for designing and visualizing family homes and Banner Mania, a program for designing and printing multi-page banners. By the end of the 1980s, games represented only a few percent of Broderbund's annual sales, which by then were heavily focused in the productivity arena and early education and learning areas.

Just before being acquired by The Learning Company, Broderbund spun off its Living Books series by forming a joint venture with Random House Publishing. Despite the success and quality of the Living Books series, the joint venture was marginally successful and was dissolved with The Learning Company deal.

For a brief time, Broderbund was involved in the video game console market when it published a few games for the Nintendo Entertainment System (NES) through its New Ventures Division. All of Broderbund's games for the NES, including the port of its own franchises *Lode Runner*, *Spelunker* and *Raid on Bungeling Bay*, were developed by third-party Japanese companies. Broderbund published some titles that were produced by companies that didn't have a North American subsidiary, such as Compile's *The Guardian Legend*, Imagineer's *The Battle of Olympus*, and *Legacy of the Wizard*, the fourth installment in Nihon Falcom's *Dragon Slayer* series. Broderbund also developed and marketed an ill-fated motion sensitive NES controller device called the U-Force, which was operated without direct physical contact between the player and the device. In 1990, Broderbund sold its New Ventures Division, including manufacturing equipment, inventory, and assets, to then-fledgling company THQ.

Broderbund released in the United States Arsys Software's 1986 third-person action RPG shooter *WiBArm*,

Broderbund briefly had a board game division, which published Don Carlston's Personal Preference, along with several board game versions of its video games.

## Etymology and pronunciation

The word "brøderbund" is not an actual word in any language but is a somewhat loose translation of "band of brothers" into a mixture of Danish, German, and Swedish. The "ø" in "brøderbund" was used partially as a play on the Norwegian/Danish letter ø but was mainly referencing the slashed zero found in mainframes, terminals and early personal computers. The three crowns above the logo are also a reference to the lesser national coat of arms of Sweden.

The company's name was pronounced Template:IPAc-en
instead of the popularly used Template:IPAc-en.

## See also

* List of companies based in Oregon
* Red Orb Entertainment — Broderbund's game publishing division, later supported by Mindscape

## References

1. ↑ "About Broderbund." Broderbund. April 12, 1997. Retrieved on June 3, 2011. "Broderbund Software, Inc. 500 Redwood Blvd. Novato, California 94948"
2. ↑ "What's in a School Edition?". http://www.broderbund.com:80/education/school/.
3. ↑ 3.0 3.1 Pelline, Jeff (June 22, 1998). "The Learning Co. buys Broderbund", *CNET Networks*, p. 1. Retrieved on November 26, 2008. Archived from the original on November 26, 2004.
4. ↑ "Company: Broderbund Software". *Computer History Museum*. Archived from the original on March 12, 2009. https://web.archive.org/web/20090312085233/http://www.computerhistory.org/brochures/companies.php?alpha=a-c&company=com-42b9d3832be76. Retrieved November 27, 2008.
5. ↑ Template:Cite journal
6. ↑ Wilson, Johnny L. (November 1991). "A History of Computer Games", *Computer Gaming World*, pp. 10. Retrieved on November 18, 2013. Archived from the original on December 2, 2013.
7. ↑ Pournelle, Jerry (July 1982). "Computers for Humanity", *BYTE*, pp. 392. Retrieved on 19 October 2013.
8. ↑ Caruso, Denise (April 2, 1984). "Company Strategies Boomerang", *InfoWorld*, pp. 80–83. Retrieved on February 10, 2015. Archived from the original on March 16, 2015.
9. ↑ Hague, James, ed. (1997). "Steve Hales". *Halcyon Days: Interviews with Classic Computer and Video Game Programmers*. https://www.dadgum.com/halcyon/BOOK/HALES.HTM. Retrieved June 13, 2014. "Synapse was owned by Broderbund for another year while we tried to sell the Electronic Novels, but the market had already changed too much to make any money, so Broderbund shut Synapse down."
10. ↑ Template:Cite book
11. ↑ "Inside the Industry", *Computer Gaming World* (June 1991), pp. 62. Retrieved on November 17, 2013. Archived from the original on December 3, 2013.
12. ↑ Fisher, Lawrence M. (July 9, 1991). "Software Star Hits the Media Road", *The New York Times*, pp. D7. Retrieved on August 9, 2014. Archived from the original on August 12, 2014.
13. ↑ "Broderbund's Net Up 81%", *The New York Times* (October 10, 1992), p. 1. Retrieved on November 26, 2008. Archived from the original on December 7, 2008.
14. ↑ "Broderbund Software, Inc.". *Business Week*. July 19, 1997. Archived from the original on December 24, 2008. https://web.archive.org/web/20081224031056/http://www.businessweek.com/1997/34/roster34/brod.htm. Retrieved November 27, 2008.
15. ↑ "The Print Shop Still Prints Money At Broderbund Software", *Computer Gaming World* (February 1993), pp. 82. Retrieved on July 6, 2014. Archived from the original on July 2, 2014.
16. ↑ "Broderbund Purchases PC Globe", *Computer Gaming World* (October 1992), pp. 16. Retrieved on July 4, 2014. Archived from the original on July 2, 2014.
17. ↑ Daly, Brenon (June 29, 1998). "The Learning Company buys Broderbund 6-22-98", *MarketWatch*. Retrieved on November 26, 2008. Archived from the original on June 7, 2011.
18. ↑ Fisher, Lawrence (November 9, 1995). "Learning Accepts New Offer From Broderbund Software", *The New York Times*, p. 1. Retrieved on November 26, 2008. Archived from the original on December 5, 2008.
19. ↑ "Broderbund Software". *FundingUniverse*. Archived from the original on October 20, 2008. https://web.archive.org/web/20081020051344/http://www.fundinguniverse.com/company-histories/Broderbund-Software-Company-History.html. Retrieved November 27, 2008.
20. ↑ https://www.youtube.com/watch?v=d9i8Q\_YB48M
21. ↑ Malik, Om (December 15, 1998). "The investing game", *Forbes*, p. 1. Retrieved on November 26, 2008. Archived from the original on December 5, 2008.
22. ↑ Doan, Amy (April 3, 2000). "Mattel To Ditch The Learning Company", *Forbes*, p. 1. Retrieved on November 26, 2008. Archived from the original on April 4, 2009.
23. ↑ "The rise and fall of the company behind 'Reader Rabbit' and all your favorite educational games". https://theoutline.com/post/6293/reader-rabbit-history-the-learning-company-zoombinis-carmen-sandiego?zd=1&zi=yqaj75jg.
24. ↑ http://www.lechner.de,+Verlag Gabriele Lechner, Agentur fuer neue Medien. "TLC The Learning Company Firmenportrait". http://www.learningcompany.de:80/home/portrait\_tlc.html.
25. ↑ http://www.lechner.de,+Verlag Gabriele Lechner, Agentur fuer neue Medien. "TLC The Learning Company Firmenportrait". http://www.learningcompany.de:80/home/portrait\_labels.html.
26. ↑ Norr, Henry (August 27, 2002). "Irish group buys Broderbund software firm", *San Francisco Chronicle*, p. 1. Retrieved on November 27, 2008. Archived from the original on April 4, 2009.
27. ↑ Template:Cite press release
28. ↑ "Encore, Inc & Riverdeep Sign Expanded License Agreement". Press Release. http://ir.navarre.com/phoenix.zhtml?c=105157&p=irol-newsArticle&ID=1225252&highlight=. Retrieved May 2, 2011.
29. ↑ "Encore, Inc. Acquires Punch! Software". Press Release. http://ir.navarre.com/phoenix.zhtml?c=105157&p=irol-newsArticle&ID=1427895&highlight=. Retrieved May 2, 2011.
30. ↑ Tach, Dave (March 4, 2014). "Broderbund founder donates collection including Myst, Prince of Persia to Museum of Play". polygon.com. Archived from the original on June 12, 2014. https://web.archive.org/web/20140612124712/http://www.polygon.com/2014/3/3/5467718/broderbund-museum-of-play-collection-myst-prince-of-persia-carmen-sandiego. Retrieved August 13, 2014.
31. ↑ "Licensing Opportunities". Archived from the original on January 18, 2017. https://web.archive.org/web/20170118050559/http://www.hmhco.com/at-home/featured-shops/the-learning-company/licensing-opportunities.
32. ↑ "Broderbund Company Information" Template:Webarchive, GameFAQs. Retrieved December 9, 2010.
33. ↑ Shannon, L.R. (September 14, 1993). "PERIPHERALS; For Desktop Advice, A Publishing Wizard", *The New York Times*. Retrieved on November 27, 2008. Archived from the original on December 5, 2008.
34. ↑ Biersdorfer, J.D. (May 13, 1999). "NEWS WATCH; Family Tree Maker Software Now Has 1.5 Billion Names", *The New York Times*, p. 1. Retrieved on November 27, 2008. Archived from the original on December 5, 2008.
35. ↑ "COMPANY NEWS; BRODERBUND SHARES JUMP ON LATE EARNINGS REPORT", *The New York Times* (June 23, 1994), p. 1. Retrieved on November 27, 2008.
36. ↑ Adelson, Andrea (September 11, 1993). "COMPANY NEWS; Random House Children's Books Headed for PC's", *The New York Times*, p. 1. Retrieved on November 26, 2008. Archived from the original on December 5, 2008.
37. ↑ 37.0 37.1 Carlsen, Clifford (September 10, 1990). "Broderbund Software Inc. jettisons Nintendo, games.", p. 1.
38. ↑ Pollack, Andrew (January 9, 1989). "Trade Show's Hottest Item: The TV Set", *The New York Times*, p. 1. Retrieved on November 27, 2008. Archived from the original on December 5, 2008.
39. ↑ Carlsen, Clifford (September 10, 1990). "Broderbund Software Inc. jettisons Nintendo, games. (THQ Inc. buys New Ventures division from Broderbund)". San Francisco Business Times. Archived from the original on January 27, 2013. https://web.archive.org/web/20130127162001/http://www.accessmylibrary.com/article-1G1-8921768/broderbund-software-inc-jettisons.html. Retrieved November 10, 2012.
40. ↑ Szczepaniak, John. "Retro Japanese Computers: Gaming's Final Frontier". Hardcore Gaming 101. p. 4. Archived from the original on January 13, 2011. https://web.archive.org/web/20110113213821/http://www.hardcoregaming101.net/JPNcomputers/Japanesecomputers4.htm. Retrieved March 16, 2011.  Reprinted from Template:Cite journal
41. ↑ McLaughlin, Rus (May 30, 2008). "IGN Presents: The History of Prince of Persia", *IGN*, p. 1. Retrieved on November 26, 2008. Archived from the original on December 20, 2008.
42. ↑ Bergen, Tim (November 19, 2004). "Oral History of Douglas Carlston". *Computer History Museum*. p. 10. Archived from the original on February 26, 2009. https://web.archive.org/web/20090226134819/http://archive.computerhistory.org/resources/text/Oral\_History/Carlston\_Doug/Carlston\_Doug\_1.oral\_history.2004.102658043.pdf. Retrieved November 27, 2008.
43. ↑ Rifkin, Glenn (September 11, 1995). "Broderbund Casts Itself as a Studio", *The New York Times*, p. 1. Retrieved on November 27, 2008. Archived from the original on December 5, 2008.

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