5

**5** is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010.

## Products

The brand features 24 flavours of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr and Evolution. The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble. In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently." "React" comes in both mint and fruit flavors. It was released in Australia in March 2011. 5 also offers a watermelon flavor called "Prism", a Green apple flavor called "Vortex" and a sour tropical flavor called "Swerve".

In Australia, "Pulse" and "React2" were introduced in 2009 and 2011 respectively. A limited edition flavor called "Mutant" was released in Australia as a promotion for *X-Men: First Class* in May 2011. It was discontinued and later re-released as Cirrus.  In 2014 a flavor called "Strawberry" was released in Australia. A flavor called "Evolution" with a sour to sweet citrus pear taste was introduced in Germany and Italy at first and then available to a few other European countries such as Greece and Cyprus. Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs. The bottle format is available in Canada as well. Since 2013 there's also a small pouch which contains 15 pellets. It is available in both Focus-flavours. In 2015, a new fruit punch flavour called Tempo was introduced. Flood was introduced in 2015 to US and Canada. It is not to be confused with the Berry version in Europe.

### Flavor Descriptions (United States)

#### Flavors that are available

* Cobalt ...a cooling peppermint
* Rain ...a tingling spearmint
* RPM ...a relaxing mint flavor
* React2 ...a unique mint flavor experience
* Ascent ... an escalating Wintermint
* Flood ... a wave of strawberry experience
* Prism ... an appealing slice of watermelon flavor

#### Flavors no longer available

* Atomic ...a strong mint & cinnamon
* Glare ...a mystery of dark fruits
* Focus ...an eye-opening spearmint
* Beta ...a hyper sensorial berry
* Photon ... a radiant pineapple blend
* Lush/Pulse (rereleased as Swerve in July 2012)...a tangy to sweet tropical
* Turbulence ...a mouth-shaking watermelon
* Cirrus ...a bursting blueberry
* Evolution ...a sour to sweet citrus pear
* Elixir ...a mouthwatering berry
* Tempo ... a rhythmic fruit punch
* Focus ...an eye-opening peppermint
* Vortex ...a whirlwind of green apple
* Black Edition ...a dark mystery of fruits
* Ultramarine ...a current of cool mint
* Electro2 ...a tingling spearmint
* Zephyr ...a blast of strawberry
* Tempest ...a mouthwatering watermelon
* Solstice ...a warm to cool winter
* Zing/Evolve ...a sour to sweet bubble
* Flare ...a warming cinnamon
* React2 ...a unique fruit flavor experience

## Nutrition

There are five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine), acesulfame-potassium, soy lecithin, sorbitol, mannitol and other sweeteners.

## Packaging

A package of 5 gum contains 15 sticks of gum in the United States and Canada, and 12 in Europe and Australia. It is a slim packet with three rows of five in North America, or three rows of four in other countries. Ingredients, nutrition facts, and description of the flavor aren't on the outside of the box (except for the European versions), instead they are printed on the outer plastic wrap, to keep the box itself simple. The flavor description is printed on the inside of the front flap of the box. The foil that the gum is wrapped in is glossy and covered with 5 logos. The wrappers all match the color of the gum inside (except for the American Prism flavor, which has a lime green wrapper with red-orange gum). The original 5 gum variety pack contained three packs of Rain, Cobalt, Lush and Elixir. A new variety pack was introduced in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo, which is a human figure in the shape of the 5 logo.

In Serbia and Montenegro, 5 gum is sold in packets of 5 sticks. These packs are the same size as 10-packs of Orbit and Airwaves gum.