Audio-Technica

Audio equipment companyTemplate:SHORTDESC:Audio equipment company
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Audio-Technica Corporation
* Microphones
* Turntables
* Phonograph cartridges

**Audio-Technica Corporation** (株式会社オーディオテクニカ, *Kabushiki Kaisha Ōdio Tekunika*) is a Japanese company that designs and manufactures professional microphones, headphones, turntables, phonographic magnetic cartridges, and other audio equipment.

## Company history

 File:Audio Technica ATH-M50 Headphones.jpg
Audio-Technica was established in 1962 in Shinjuku, Tokyo, Japan, by Hideo Matsushita as a phonograph cartridge manufacturer. Its first products were the AT-1 and the AT-3 MM stereo phono cartridges. Business rapidly developed and Audio-Technica expanded into other fields. The headquarters and factory moved in 1965 to the current address in Naruse, Machida, Tokyo. In 1969, the company began exporting phono cartridges worldwide and launched the first microcassette recorders.

In 1972, Audio-Technica established its US arm in Fairlawn, Ohio, and started shipping VM phono cartridges to European manufacturers. In 1974, the company developed its first headphones, the AT-700 series, launched the same year. The AT-800 series of microphones were introduced in 1978 and in the same year the UK establishment in Leeds began operation.

In 1986, the company developed RCA cables with "pure copper" produced with the continuous metal casting process (PCOCC), invented and developed between 1982 and 1985 by Atsumi Ohno. In the same year, the company launched the AT33ML/OCC phono cartridge, the first made with PCOCC materials. In 1988, another Audio-Technica subsidiary is founded in Taiwan.

In 1990s, Audio-Technica introduced several large-diaphragm condenser microphones for studio use: the AT4033 cardioid microphone in 1991, the AT4050 multi-pattern in 1995, and the AT4060 vacuum tube cardioid microphone in 1998; the AT895, a DSP-controlled five-element microphone array providing adaptive directional audio acquisition, was introduced in 1999. In 1996, the Southeast Asian establishment began operation in Singapore.

In 2008, the company celebrated the 20th anniversary of supplying microphones for US Presidential Debates. For their 50th anniversary, Audio-Technica celebrated at Consumer Electronics Show 2012, debuting their AT-LP1240-USB USB DJ Turntable and ATH-CKS55i.

In 2017, Audio-Technica Pure Digital Drive Wireless Headphone ATH-DSR9BT received CES Innovation Honoree Awards by using Trigence Dnote Technology.

## Audio equipment supplier

Since the late 1990s, Audio-Technica supplied microphones and headphones for US television shows such as the *Big Brother*, *Deal or No Deal*, the *Rock and Roll Hall of Fame* inductions and several international events:

## Technology

 File:Shotgun microphone.jpg
 File:AT-95e MM phono cartridge.jpg
One of their most famous products was a battery-operated, portable record player called Mister Disc that was sold in the U.S. in the early 1980s.[*citation needed*]

In 2005, Audio-Technica developed "Uniguard", a method for making microphones resistant to radio frequency interference from cell phones, Bluetooth devices, wireless computer networks and walkie-talkies. 13 patents were involved in bringing the feature to fruition, as company engineers modified many different elements of microphone construction and operation. Over 50 existing Audio-Technica microphone models have been upgraded with the new RFI-resistant technology.

## Notable products

 File:Audio-Technica AT3035 microphone.jpg
* Audio-Technica AT770 (Mister Disc) - a portable vinyl record player
* Audio-Technica AT2020 - a medium-diaphragm cardioid condenser microphone
* Audio-Technica ATH-WS55 - over-ear consumer Solid Bass headphones
* Audio-Technica ATH-WS99BT - over-ear consumer Solid Bass headphones (53 mm drivers, Bluetooth 3, Class 2)
* Audio-Technica ATH-M50 - over-ear professional studio monitor headphones
* Audio-Technica ATH-M50x - over-ear professional studio monitor headphones (Successor to the ATH-M50)
* Audio-Technica ATH-MSR7 - over-ear headphones
* Audio-Technica ATH-SR5BT - On-Ear Wireless High-Resolution Audio Headphones
* Air Dynamic Series - circumaural audiophile open air headphones
* Audio-Technica ATH-AD500 - 40 mm drivers
* Audio-Technica ATH-AD700 - 53 mm drivers, angled
* Audio-Technica ATH-AD900 - 53 mm drivers, reduced bass roll off
* Audio-Technica ATH-R70x - 45 mm drivers
* Audio-Technica ATH-CKS55 - Consumer Solid Bass in-ear buds
* Audio-Technica AT-LP120-USB - mid-range turntable
* Audio-Technica AT-LP1240-USB - USB DJ Turntable
* Audio-Technica AT-95e - Turntable cartridge for Hi-Fi setups
* Audio-Technica AT11E - Turntable cartridge for Hi-Fi setups
* Audio-Technica ATH-DSR9BT - Pure Digital Drive Wireless Headphones

## See also

* List of microphone manufacturers
* List of phonograph manufacturers

## References

1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "About Us". *Audio-Technica*. Archived from the original on 3 November 2009. Retrieved 25 November 2009.
2. ↑ "Audio-Technica". *www.gearogs.com*. Retrieved 3 March 2016.
3. ↑  patent, Ohno, Atsumi, "Continuous metal casting", issued 1985-05-07
4. ↑ "Audio-Technica AT4050 ST". *www.soundonsound.com*. Retrieved 3 December 2019.
5. ↑ "Audio–Technica AT4060A". *www.soundonsound.com*. Retrieved 3 December 2019.
6. ↑ Fenlon, Wesley (12 January 2012). "Article about Audio-Technica's 2012 CES presence". Tested.com. Retrieved 1 December 2013.
7. ↑ "Audio Technica 2012 CES Press Release about ATH-CKS55i Headphones". Audio-technica.com. Retrieved 1 December 2013.
8. ↑ "Audio-Technica's ATH-DSR9BT Pure Digital Drive Wireless Headphones and AT-ART1000 Direct Power System Phono Cartridge Win CES 2017 Innovation Honoree Awards". Retrieved 23 August 2017.
9. ↑ "Dnote Technology, 'Pure Digital' Audio". Retrieved 23 August 2017.
10. ↑ 10.0 10.1 "About Audio-Technica". *eu.audio-technica.com*. Retrieved 3 December 2019.
11. ↑ Business, AVNetwork Staff2013-02-13T00:00:00Z. "GRAMMY Awards Show Uses Audio-Technica Microphones". *systemscontractor*. Retrieved 3 December 2019.
12. ↑ Sports, Dorna. "Audio-Technica: capturing the sound of MotoGP™". *www.motogp.com*. Retrieved 3 December 2019.
13. ↑ "Sound & Video Contractor, January 1, 2006. John McJunkin. *Audio-Technica UniPoint Line*: New improvements to a solid and reliable line of microphones". Svconline.com. Archived from the original on 3 December 2013. Retrieved 1 December 2013.
14. ↑ Audio Courses dot com. *Audio-Technica Provides UniGuard RFI Protection for New Engineered Sound Integ* Archived 7 September 2008 at the Wayback Machine
15. ↑ "Audio Technica. *Audio-Technica's UniGuard technology*: Protection from Radio Frequency Interference". Audio-technica.com. Retrieved 1 December 2013.

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