SpongeBob SquarePants

***SpongeBob SquarePants*** is an American animated television series created by marine biologist and animator Stephen Hillenburg for Nickelodeon. The series chronicles the adventures and endeavors of the title character and his various friends in the fictional underwater city of Bikini Bottom. The series' popularity has made it a media franchise, as well as the highest rated series to ever air on Nickelodeon, and the most distributed property of MTV Networks. As of late 2017, the media franchise has generated $13 billion in merchandising revenue for Nickelodeon.[2]

Many of the ideas for the series originated in an unpublished educational comic book titled *The Intertidal Zone*, which Hillenburg created in 1989.[3] He began developing *SpongeBob SquarePants* into a television series in 1996 upon the cancellation of *Rocko's Modern Life*, and turned to Tom Kenny, who had worked with him on that series, to voice the title character. SpongeBob was originally going to be named SpongeBoy, and the series was to be called *SpongeBoy Ahoy!*, but both of these were changed, as the name was already trademarked.

Nickelodeon held a preview for the series in the United States on May 1, 1999, following the television airing of the 1999 Kids' Choice Awards. The series officially premiered on July 17, 1999. It has received worldwide critical acclaim since its premiere and gained enormous popularity by its second season. A feature film, *The SpongeBob SquarePants Movie*, was released in theaters on November 19, 2004, and a sequel was released on February 6, 2015. In 2017, the series began airing its eleventh season and was renewed for a twelfth season.

## SpongeBob SquarePants

### Air date

May 1 1999

n February 2011, creator Hillenburg first announced the release of the 32-page bimonthly comic book series, *SpongeBob Comics*, based on the show.[263][264] The release marked the first time Hillenburg authored his own books. He said, "I'm hoping that fans will enjoy finally having a *SpongeBob* comic book from me".[263][264] The comic book series is published by Hillenburg's production company, United Plankton Pictures, and distributed by Bongo Comics Group.[263][264] Although the characters of the series had previously appeared in *Nickelodeon Magazine* and in *Cine-Manga*, the first issue of *SpongeBob Comics* marked the first time the characters have appeared in their own comic books in the United States.[263][264] Hillenburg described the stories from the comic books as "original and always true to the humor, characters, and universe of the *SpongeBob SquarePants*series".[263][264]

Chris Duffy, the former senior editor of *Nickelodeon Magazine*, serves as managing editor of *SpongeBob Comics*.[263][264] Hillenburg and Duffy met with various cartoonists—including James Kochalka, Hilary Barta, Graham Annable, Gregg Schigiel, and Jacob Chabot—to contribute to each issues.[263][264] Retired horror comics writer and artist Stephen R. Bissette returned to write a special Halloween issue in 2012, with Tony Millionaire and Al Jaffee.[265] In an interview with Tom Spurgeon, Bissette said, "I've even broken my retirement to do one work-for-hire gig [for *SpongeBob Comics*] so I could share everything about that kind of current job".[266]

In the United Kingdom, Titan Magazines published comics based on *SpongeBob SquarePants* every four weeks from 2008-2013.