RIGEL MOTOR

Rigel Motor is a Spanish company created in 1985. It is dedicated to the manufacture and sale of vehicles throughout Europe, Japan and part of America.

## RIGEL MOTOR - Spanish brand

### Area Served

Western Europe, Eastern Europe and Turkey, America (USA, Canada and Mexico), Latin America Mercosur, Asia (Japan, China)

### Production Output

Production of 1.950,000 cars per year approximately

### Number of Employees

Approximately 132,000 employees (80% in Europe)

### **Brand History (1985 - 2000)**

A Spanish company that revolutionized the automotive industry in Europe.

In 1985, the Spanish company RIGEL took its first steps as an independent from CEAL and began to manufacture cars for Europe and other regions of the world. A year earlier, in 1982, the CEAL presidency changed its members and a new stage began. Several members of CEAL who had been attached to the brand since its inception decide that they do not want to continue operations and consider a friendly exit. Thus, in 1984 the company Aceros y Hierros Ortega e Hijos left the consortium and dragged various engineers and designers from Rigel. Supported by rural savings banks and with strong interest from the Spanish government, Rigel was created, the new company that will start its actions alone and under the old facilities in Seville. With its innovative vision and commitment to quality, RIGEL left a lasting mark on the automotive industry and became a benchmark for other companies in the sector.

The starting point begins in 1985, the commercialization of the first independent vehicle is decided, it will be called Pizarro and it will be a 4x4 focused on the rural world. Rigel's first car created a difference between the leadership and the small investors. All these early doubts were resolved with the later models, which bet for a majority and urban public. In 1992 the Rigel Tinto was launched and became a bestseller, for the brand and the European markets it was a success in sales and recognition.

RIGEL was not satisfied with the Spanish market and sought to expand internationally. In the 1990s, the company began exporting its vehicles to countries in Europe and beyond. With an effective marketing strategy and a solid reputation, RIGEL was able to penetrate new markets and compete with established brands. Today, RIGEL cars are sold in more than 30 countries, generating significant benefits for the Spanish economy and strengthening the brand's image abroad.

Founders of Rigel in 1996RIGEL's independence from CEAL not only had a positive impact on the automotive industry, but also on the Spanish economy in general. As the company grew, so did the demand for employment. RIGEL became one of the main employers in the Spanish automotive industry, offering job opportunities to thousands of people and improving the standard of living in the communities where it operated. In addition, the company contributed significantly to the generation of wealth in Spain through taxes and exports. In the international context, several design centers were founded as well as new factories, we can highlight the Rigel factories in Kansas since 1994 and factories in Europe as well as in the mega complex in Poland.

By the beginning of the two thousand, Rigel presented a wide catalog of vehicles of diverse nature and presence in much of the world. As its current president says "Rigel is a brand committed to people from all over the world, therefore design must help and innovation advance in creating new transport solutions, but above all it must be an art that excites and motivates to continue". Finally, highlight the character of the entire human team and the continuous effort behind each defeat to get up and behind each praise to continue working, but always under the motto "cars for families at family prices", which suggests its commitment to price and the real needs of people.

### **Rigel today (2018 - 2024)**

Since 2018, the Spanish car and van brand Rigel has been recognized for its focus on creating modern, technological and safe vehicles at affordable prices for the whole family. Throughout its modern history, Rigel has maintained a positive relationship with its customers, providing them with a unique experience through innovative products and exceptional customer service.

One of the main reasons behind the success and positive relationship that Rigel has established with its customers is its commitment to quality and safety. The brand has distinguished itself by implementing the latest safety technologies in its vehicles, ensuring that drivers and their families are protected at all times. Additionally, Rigel has stood out for its meticulous attention to detail and intelligent design that combines style and functionality. In a highly competitive market, Rigel has faced numerous challenges to stand out among its competitors. However, the brand has demonstrated its ability to successfully adapt and respond to changing consumer demands in the automotive sector. Investment in research and development has been a priority for Rigel, allowing them to offer vehicles with the latest technological features and respond to customer needs in a more efficient way.

Competition today has become tougher than ever, with established international brands vying for market share. However, Rigel has managed to stand out due to its focus on quality, innovation and affordable prices. Through effective marketing strategies and an energetic social media presence, the brand has managed to increase its visibility and build a strong reputation in the automotive market.