Ladbaby

Ladbaby are a family of Youtubers who own a channel that is heavily circulated on pranks with the parents named Mark and Roxanne Hoyle and their children named Kobe and Phoenix Hoyle. In 2018 the family released a song titled 'We Built This City on Sausage Rolls' which was a parody of the 1985 Starship song 'We Built This City'. The money raised from the song went to a food bank charity named The Trussell Trust, the charity it was released in support of. On the final chart of the year 2018 the family filmed a video where they had the top 2 of the UK Official Top 40 on as Scott Mills announced the Christmas Number one position was against Ava Max's Sweet But Pscyho or 'We Built This City on Sausage Rolls'. Sweet But Pscyho was then announced as the UK's Official number 2 for the week, with Ariana Grande's Thank U Next slipping from Number 1 to Number 3. Although Ladbaby beat Ava Max to the Christmas Number one, she did not fail to get the first number one single of 2019, being announced on Top Of The Pops' Christmas special, whereas elsewhere in the charts 'We Built This City on Sausage Rolls' had gone out of the Official Charts entirely.

After seeing the work of The Trussell Trust first hand LadBaby decided to release another comedic parody song in 2019 to support the charity once again over its busy Christmas period. In 2019 they opted for a parody of 'I Love Rock 'n' Roll' by Joan Jett and the Blackhearts. The parody entitled 'I Love Sausage Rolls' was released but a week prior to the Christmas chart on Friday December 13th 2019. The promotional artwork for the single was a take on the cover of the album Abbey Road by The Beatles with the family of vloggers crossing a road wearing sausage roll hoodies and holding sausage rolls as they crossed the road. On Monday 16th December 2019 they proceeded to release a Swing Version of I Love Sausage Rolls, as to which had its YouTube views, sales, and streams all merge with the views, sales, and streams of the none swing version for Friday 20th December's chart which would reveal the Official Christmas Number One Single. As well as this rapper Stormzy tweeted his wishes of luck to Ladbaby (as his single OWN IT featuring Ed Sheeran and Burna Boy was up against the song for the official Christmas number one of 2019), as they tweeted back in response that due to having a tweet from Stormzy they would most probably find a way to 'Hang it up on [their] wall.' On Friday December 20th 2019 I Love Sausage Rolls entered the chart at #1 becoming the Official Christmas #1 thus making history as the first ever novelty act to have two consecutive Christmas #1 singles, and the third ever act to have consecutive Christmas #1 singles along with the Spice Girls and The Beatles. Their song I Love Sausage Rolls is also the fastest downloaded song of 2019. The following week the song departed from the Top 40 Singles Chart entirely.

On Tuesday 18th February 2020 Ladbaby were invited to the BRIT Awards, and attended them. On Friday December 18th 2020 they released a new single entitled 'Don't Stop Me Eating', which was a parody of Don't Stop Believin' by Journey. The following week on Friday 25th December 2020 Don't Stop Me Eating entered The Official Chart Top 40 at #1, becoming the third ever act to get three consecutive Christmas #1 singles, with the other two being both the Spice Girls & The Beatles. The following week on Friday 1st January 2020 Don't Stop Me Eating departed from the chart.

On Friday 10th December 2021 Ladbaby made a YouTube video alongside both Ed Sheeran & Elton John wherein they announced that they were releasing pre-orders their latest single a parody of Ed Sheeran & Elton John's new Christmas Single 'Merry Christmas', entitled 'Sausage Rolls For Everyone'. If the duo were to reach #1 for a fourth year with the help of Ed Sheeran & Elton John then they would equalise The Beatles record of four Christmas #1's in a row. On Friday 17th December 2021 'Sausage Rolls For Everyone' was released. On Friday 24th December 2021 Sausage Rolls For Everyone entered The Official Chart Top 40 at #1, therefore making Ladbaby the only ever act to receive four consecutive Christmas #1 singles. The following week on Friday 31st December 2021 Sausage Rolls For Everyone fell down twenty eight places from #1 to #29, marking the first ever time that a Ladbaby single remained in the chart the week after it became the Christmas #1. The following week on Friday 7th January 2022 Sausage Rolls For Everyone departed from the chart.

On Sunday 11th December 2022 Ladbaby made a YouTube video alongside Martin Lewis wherein they announced that they were releasing pre-orders of their latest Christmas single a parody of Bob Geldof and Midge Ure's song 'Do They Know It's Christmas' focused solely on the UK and the cost of living crisis, after having instantly been granted the pair's permission upon asking for it. Prior to the songs release Mark stated that as ambassadors of food bank charity The Trussell Trust who would receive half of the songs proceeds with the other half going to the band aid foundation, he and Roxanne could not simply sit back and do nothing during several others time of need and additionally stated that when more people began donating to food banks, that would be the day the pair stopped releasing yearly Christmas charity singles. On Friday 16th December 2022, the trio released their latest single 'Food Aid', with a majority of the song not focusing on Sausage Rolls apart from a mention of sausage rolls and a mention of the previous years single 'Sausage Rolls For Everyone' in the lyrics. On Friday 23rd December 2022, Food Aid entered the Official Chart Top 40 at #1, therefore making Ladbaby the first ever act to acquire more than 4 consecutive Christmas number one singles. The following week on Friday 30th December 2022 Food Aid departed from the chart.

In 2023, the duo did not release a novelty Christmas single for the first time in the last five years, however The Trussell Trust still had money donated towards it in the form of a song by a group of TikTok creators known as Creator Universe who released a cover of 'I Wish It Could Be Christmas Everyday' by Wizzard. Their single was able to Top the Capital Big Top 40, however peaked at #29 in the Official Chart Top 40.

## Track Discography

* We Built This City on Sausage Rolls (Ladbaby)
* I Love Sausage Rolls (Ladbaby)
* I Love Sausage Rolls (Swing Version - Ladbaby)
* Don't Stop Me Eating (Ladbaby)
* Don't Stop Me Eating [Duet Version] (Ladbaby featuring Ronan Keating)
* Sausage Rolls For Everyone (Ladbaby featuring Ed Sheeran & Elton John)
* Food Aid (Ladbaby featuring Martin Lewis)