R.E.M. Beauty

**R.E.M. Beauty** (stylized in all lowercase) is a cosmetics brand announced in September 2021 by Ariana Grande. It launched on November 12th 2021.

The brand is named after Grande's track "R.E.M.", from her album *Sweetener* (2018), while the aesthetic is based on the *Positions* era aesthetic.

## Background and conception

In August 2021, fans noticed a trademark filing for "R.E.M. Beauty". Several social media accounts and a website in its name were also created. Billboards advertisements of R.E.M. Beauty were displayed in Times Square and Tokyo, with the word "Beauty" blurred. On September 8, 2021, Grande updated her profile picture on her social media account, and followed the R.E.M. Beauty accounts. The following day, she shared the R.E.M. Beauty first teaser through her social media.

In an interview with *Allure*, Grande revealed that the project had been conceived in 2019, after a meeting with Forma Brands. She also says that R.E.M Beauty will "manifest in a series of *drops*" like a streetwear brand. The first one will focus on eyes.

## Chapter 1: Ultraviolet

> *Main article: Chapter 1: Ultraviolet*
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On September 10th, 2021, Grande confirmed that she had a makeup line under the works in an interview with Allure. On September 23, *R.E.M. Beauty* shared the first pictures saying "*\_\_loading\_\_ ch.1*" and tagged the photograph Sarah Silver who shots the pictures. One week later Grande posted an another picture from the photo shoot, a few hours after, the brand posted a screen shot of four holders and named the first "chapter 1: ultraviolet". On October 05, R.E.M. Beauty posted an image of a circle which looked like it was in lunar sand. On November 8th, the first look of the products came out. The collection included 3 eyeshadow palettes (Midnight Shadows Eyeshadow Palette), highlighters named after the planets in the solar system (Interstellar), as well as lustrous and matte liquid eyeshadows (Midnight Shadows). The collection included eyeliners and kohls (At The Borderline), lengthening and volumizing mascaras (Flourishing), and dream lashes. For the lips, the collection included matte lipsticks and plumping lip glosses (On Your Collar), lip stain markers (Practically Permanent), and a clear plumping lip gloss (Utmost Importance). On November 12, the ultraviolet collection was released and had made R.E.M Beauty $1 million in less than 24 hours.

## Chapter 2: Goodnight N Go

> *Main article: Chapter 2: Goodnight N Go*
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On March 14, 2021, Grande posted an Instagram picture of her, wearing mint green eyeshadow makeup in a photoshoot. The post was captioned "... @r.e.m.beauty". The same day, the official Instagram account of *R.E.M. Beauty* posted a blue watery image, captioned "...". Fans began connecting the two pictures together and many of them made theories that the second chapter of R.E.M Beauty would be released soon. In a Q&A on the R.E.M. Beauty official Instagram account, when asked the question "What was the concept of the second chapter inspired by?", the account replied "the concept for this chapter was inspired by the textures + mood of the products, paired with @ariana grande's dreamiest songs", referencing the chapter title, named after the song "Goodnight N Go" from Grande's fourth studio album, Sweetener (2018). On March 17, 2022, R.E.M Beauty confirmed the chapter name and revealed the "Midnight Shadows Eye Palettes", along with each of the palettes' names. The chapter launched on March 21, 2022.

## Chapter 3: On Your Collar

> *Main article: Chapter 3: On Your Collar*
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On June 7, 2022, the Team Ariana Twitter account posted a picture of giant lipsticks in a desert and captioned it "loading chapter threee @rem beauty". The R.E.M Beauty Twitter account retweeted it. On June 12, 2022, R.E.M. Beauty's Twitter account posted a video of makeup products orbiting a planet and captioned it "🌑🔭🪐♡☁️🌫️". On June 13, 2022, the Twitter account officially announced the third chapter of R.E.M. Beauty called "On Your Collar". On June 14, 2022, all of the products were shown and on June 15, 2022, on the R.E.M. Beauty YouTube channel, a video of Grande explaining all of the products was uploaded. On June 16, 2022, the chapter was launched.

## Chapter 4: Out Of Body

> *Main article: Chapter 4: Out Of Body*
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On July 19, 2022, the R.E.M. Beauty Twitter account posted a picture of a wet beige painted paper with the words "r.e.m. beauty" in the middle and captioned it "coming soon… 🔬🤎♡". The same day they posted a picture of Grande and announced the fourth and final chapter named "Out Of Body" and the launch date. Every few days before the chapter release, the Twitter account revealed the products of the chapter. The chapter was released on July 28, 2022.

## Thank U, Next collection

> *Main article: Thank U, Next collection*
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On January 18, 2023 Ariana have released her first currated collection, which was inspired by her fifth studio album *Thank U, Next*.

## Sweetener foundations

On August 24, 2023 Ariana have released 60 shades of foundations, foundations brush, concealer brush and full-face blender.

## Holi Glitch collection

On October 3, 2023 Ariana have released her second currated collection, which was called Holi Glitch. It was inspired and teased by holidays and winter vibes.

## Future of brand

Here is list of upcoming products which were leaked during the years or teased by Ariana and her team. Ariana also stated that more curated collections inspired by her studio albums are in the works.

1. Conture palette
2. Hair extansion
3. Setting spray
4. Face powder
5. Eye bleach
6. Bronzer

## Description

On R.E.M. Beauty's website, it is stated that the brand's "mission" is to be a makeup brand for everyone, one of Grande's wishes she had had as a teenager. In Grande's own words, she said, "It means so much to me to be able to create a product line for absolutely everybody and anybody who wants to wear it and feel incredible. Makeup is so personal and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression, is a gift that I’ll never take for granted."

## Products

> *Main page: List of R.E.M. Beauty products*
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## References

1. ↑ Ariana Grande (@arianagrande) (September 9, 2021). Ariana Grande on Twitter. Retrieved on September 9, 2021. “rembeauty.com @rembeauty”
2. ↑ R.E.M. BEAUTY Trademark Application of Thunder Road, Inc.. Retrieved on September 10, 2021.
3. ↑ Dall'Asen, Nicola (September 9, 2021). What We Know So Far About Ariana Grande's r.e.m. beauty Brand. *Allure*. Retrieved on September 10, 2021.
4. ↑ Ariana Grande (@arianagrande) (September 9, 2021). Ariana Grande on Twitter. “rembeauty.com @rembeauty”
5. ↑ Kilbane, Brennan (September 10, 2021). Ariana Grande Has Manufactured Her Dream Makeup Line — Cover Interview. *Allure*. Retrieved on September 10, 2021.
6. ↑ r.e.m. beauty (@rembeauty) (September 23, 2021). "r.e.m. beauty on Twitter". Twitter. Retrivied on September 23, 2021. "\_\_loading\_\_ ch.1"
7. ↑ Ariana Grande (@arianagrande) (September 30, 2021). "Ariana Grande on Twitter". Twitter. Retrivied on October 06, 2021. ".@rembeauty"
8. ↑ r.e.m. beauty (@rembeauty) (September 30, 2021). "r.e.m. beauty on Twitter". Twitter. Retrivied on October 06, 2021. "chapter 1: ultraviolet"
9. ↑ r.e.m. beauty (@rembeauty) (October 05, 2021). "r.e.m. beauty on Twitter". Twitter. Retrivied on October 06, 2021. "◯"
10. ↑  ameenhalee.com (November 13, 2021). "Ariana Grande Makes $1 Million In Less Than 24 Hours Due To R.E.M. Beauty Launch" . Retrivied on November 14, 2021.

## External links

* Official website
* r.e.m. beauty on Instagram
* r.e.m. beauty on Twitter
* r.e.m. beauty on Facebook
* r.e.m. beauty on TikTok
* r.e.m. beauty on YouTube