300 Entertainment

American record labelTemplate:SHORTDESC:American record label

* Kevin Liles
* Todd Moscowitz
 Distributor(s) | * 300 Elektra

**Theory Entertainment LLC**, doing business as **300 Entertainment**, is an American record label founded by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold. The label's roster includes acts across multiple genres such as hip hop, rock, pop, electronic, alternative, and country. Current artists include Young Thug, Fetty Wap, YNW Melly, Megan Thee Stallion, No Savage, Rejjie Snow, Cheat Codes, Highly Suspect, Tee Grizzley, Famous Dex, Shy Glizzy, Cobi, Meg Mac, Dae Dae, The Hunna, Maggie Lindemann, Bailey Bryan, OMB Peezy, Ice Prince, $not, Des Rocs, Savage Gasp, TLE Cinco, and Mary J Blige. It is based in New York City. The label also acts as distributor for Young Thug's record label YSL Records, whose roster includes rappers Gunna and the late Lil Keed.

In 2021, Warner Music Group acquired 300 for $400 million. In June 2022, 300 Entertainment was merged with Elektra Music Group to create the umbrella label 300 Elektra Entertainment (3EE), though both Elektra and 300 will continue to maintain their separate identities as labels.

## Company history

### Foundation

Cohen resigned as chairman and chief executive officer of Warner Music Group's recorded music operation to start 300 with Todd Moscowitz, ex-Warner Bros president, Kevin Liles, ex-EVP Warner Music, and Roger Gold, former SVP of the office of the chairman and CEO at Warner Music. Cohen, Liles, and Moscowitz had also worked together at Def Jam, which Cohen had run in the 1980s and 1990s.

It was announced that singer Eric Bellinger had been signed to 300 Entertainment. In April 2014, Atlantic Records A&R DJ Drama stated that Atlanta rapper Young Thug had been signed to 300 Entertainment, In June 2014, it was revealed that Atlanta hip hop group Migos were also signed to the label. In early 2014, Lyor Cohen quietly signed Conrad Sewell after Sewell had been passed on by most of the major labels. The day after signing with 300, the Australian singer received offers from virtually every label that had passed on him, for, in some cases, "well over $1 million."

As of 2017, Fetty Wap's "Trap Queen" is the label's biggest single to date, going 10× platinum. Its first pop hit was Cheat Codes' "No Promises" featuring Demi Lovato. Its first country pop artist to be signed is Bailey Bryan.

### Exit of Cohen

In September 2016, Lyor Cohen announced his exit from 300. Following this announcement, Kevin Liles assumed the role of CEO. Liles would make appearances to follow in The Wall Street Journal and on MSNBC to discuss his role and the label.

## Partnerships

### Funding

The company is backed by a wide range of investors, including Google, investment firm Columbus Nova, Israeli-American hedge fund billionaire Noam Gottesman's TOMS Capital, former Warner Music digital chief Alex Zubillaga, and Kemado Records' co-founder Andres Santo Domingo. The investment agreements were pulled together by media investment banker Aryeh Bourkoff and Ori Winitze of LionTree.

### Atlantic Records

Atlantic Records signed a distribution deal to distribute all of 300's content in November 2013.Template:Citation needed

### +1 Records

In 2014, 300 announced that +1 Records had become an official partner label of the company.

### YSL Records

In November 2016, Young Thug started YSL (Young Stoner Life) Records as an imprint under 300 Entertainment. Artists on the imprint include Gunna, Lil Keed, Strick, T-Shyne, Lil Duke, Karlae, Yak Gotti, Yung Kayo, HiDoraah, and Dolly White.

### Unauthorized Entertainment

In February 2017, the label's Senior Vice President of A&R, Selim Bouab, launched the label Unauthorized Entertainment under 300.

### Murder Inc. Records

In June 2017, it was announced that 300 Entertainment had partnered with Murder Inc. Records.

### Undercover Prodigy

In September 2017, Hopsin did an interview with HardKnocktv stating that he had signed with 300. His single "The Purge" was released through 300 Entertainment and Undercover Prodigy.
On November 24, 2017, Hopsin Released his album *No Shame* and debuted at 42 on the Billboard 200. Both Kevin Liles and Hopsin has referred to the deal as a partnership for 300 and Undercover Prodigy.

## References

1. ↑ Confirmed: Warner paid $400m in cash to acquire 300 Entertainment (18 December 2021).
2. ↑ 300 Entertainment - About.
3. ↑ Warner buys 300 Entertainment for around $400m (16 December 2021).
4. ↑ WMG 300 Elektra Entertainment – 3EE – Arrives, Led by Chairman & CEO Kevin Liles.
5. ↑ Warner Music Group.
6. ↑ Template:Cite magazine
7. ↑ Template:Cite magazine
8. ↑ Template:Cite journal
9. ↑ Template:Cite journal
10. ↑ Harling, Danielle (18 June 2014). Young Thug, Migos Sign With Lyor Cohen, Kevin Liles & Todd Moscowitz's 300 Label. *HipHopDX*.
11. ↑ Lyor Cohen at Stanford University: Music, Technology and Finding The Next Big Artist. *IDA Stanford*.
12. ↑ Gold & Platinum - RIAA.
13. ↑ <templatestyles src="Module:Citation/CS1/styles.css"></templatestyles>Hight, Jewly (23 June 2017). "At 19, Bailey Bryan Is Ready To 'Own It'". *NPR.org*. Retrieved 1 August 2019.
14. ↑ Warner Music Nashville, 300 Entertainment Jointly Sign Bailey Bryan (30 September 2016).
15. ↑ Lyor Cohen Leaves 300 Entertainment To Join YouTube (en).
16. ↑ Template:Cite magazine
17. ↑ Jay-Z gets political with new album.
18. ↑ Template:Cite magazine
19. ↑ Template:Cite magazine
20. ↑ Young Thug Launches YSL Records - XXL.
21. ↑ YSL Records Wiki, Artists, History, Releases (en-US) (2019-03-21).
22. ↑ 300 Entertainment promotes Selim Bouab to SVP, A&R - Music Business Worldwide (6 February 2017).
23. ↑ Template:Cite magazine
24. ↑ Template:Citation
25. ↑ LAW 3: Now or Never by Shy Glizzy on Apple Music. Itunes.apple.com (2 December 2014).
26. ↑ Young Jefe 2 by Shy Glizzy on Apple Music. Itunes.apple.com (15 July 2016).
27. ↑ The World Is Yours by Jefe on Apple Music. Itunes.apple.com (6 January 2017).
28. ↑ Leonard, Devin (October 27, 2015). The Guy Who Signed Slick Rick and Jay Z Is Still Killing It.
29. ↑ Template:Cite journal
30. ↑ MEG MAC SIGNS TO 300 ENTERTAINMENT (en-US) (2015-02-25).
31. ↑ Template:Cite magazine
32. ↑ 100 by The Hunna on Apple Music. Itunes.apple.com (26 August 2016).
33. ↑ Young Thug Launches YSL Records - XXL. Xxlmag.com.
34. ↑ Template:Cite magazine
35. ↑ Tee Grizzley and Lil Durk Releasse 'Bloodas' Mixtape - XXL.
36. ↑ Template:Cite magazine
37. ↑ OMB Peezy Signs To 300 Entertainment – Fashionably-Early (24 April 2017).
38. ↑ Template:Cite magazine
39. ↑ Lil Keed Shares Debut Album 'Long Live Mexico' On 300 Entertainment (en-US) (2019-06-14).
40. ↑ Paris Shares New 'One Night In Paris' EP (26 April 2018).
41. ↑ Megan Thee Stallion Signs to 300 Entertainment XXL (en).
42. ↑ Megan Thee Stallion & Phony Ppl Link Up For "Fkn Around" Single (en).
43. ↑ NOVA MILLER (en-US).
44. ↑ TLE Cinco – 20Cinco (en-US) (24 March 2019).
45. ↑ Paul, Bryson "Boom" (2019-10-01). Errol Spence Jr.'s Latest Hype Man? Trapboy Freddy. (en-US).
46. ↑ Template:Cite magazine
47. ↑ The Break Presents: $not.
48. ↑ With Billie Eilish and 'Euphoria' co-signs, rapper $not is a Gen Z star in making (19 August 2019).
49. ↑ Beautiful Havoc by $NOT. Apple Music (30 October 2020).
50. ↑ Ethereal by $NOT. Apple Music (11 February 2022).
51. ↑ "300 Entertainment welcomes Waterparks" (September 25, 2020).
52. ↑ Login • Instagram.
53. ↑ 300 Entertainment (21 November 2021). TIK TOK POP SENSATION PmBata RELEASES TWO NEW SINGLES "2little 2late" & "huh!".
54. ↑ Lauren Crawford (11 June 2021). PmBata Drops New Single & Video For 'Favorite Song'.
55. ↑ Mary J. Blige Announces New Album 'Good Morning Gorgeous'.

## External links

* Official site

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