Super Mario Bros. Plumbing/Promotional Campaign

**Super Mario Bros. Plumbing** is a promotional website created for the promotion of *The Super Mario Bros. Movie*. This in-universe website is an introduction page for Super Mario Bros. Plumbing. The website also contains a promotional video advertising the company.

## Website

As part of the movie's promotional campaign, the website centered on Super Mario Bros. Plumbing, SMBPlumbing.com, opened in February 2023, along with a commercial featuring the Mario Brothers Rap that advertises the business and contains the URL of the website; this commercial is featured on the website itself. The website and commercial reveal that the business operates in Brooklyn and Queens, New York City and that its phone number is "929-55-MARIO". Dialing the number leads to a voice message in which Luigi tells the caller to text the same number for service and to visit the SMBPlumbing.com website; upon texting the number, the user receives the company's business card. The website's careers section lists dispatcher, bookkeeper, marketing manager, and driver as available job positions at Super Mario Bros. Plumbing, but selecting the "Apply Now" sign leads the user to a page that states that the application process is still being worked on. Several testimonials are also available on the website, namely from Mario and Luigi's mother, Spike, and a user who goes by "BrKLnCouple"; the brothers' mother rates them highly favorably, while the others are more critical, with Spike holding a grudge against the brothers for leaving him to start their own business and BrKLnCouple stating that Super Mario Bros. Plumbing "left [their] house an absolute MESS"[sic]. BrKLnCouple abbreviates the business's name as "SMBP". The website was later updated with more positive testimonials from users "CollegeHoopsters", "DripDripBGone", "anothercaserole", "princessofQueens", "jump.man", and "Pipe\_Dreamz", as well as a negative review from "dunnadunnadunna".

## Appearances

### Characters

* Mario
* Luigi

## Trivia

* The business website for Super Mario Bros. Plumbing has many easter eggs:
	+ Mario's "jumping towards the camera" pose in the "About Us" section is a recreation of this art from Yōichi Kotabe.
	+ There's a negative review from Foreman Spike, who mentions they used to work for him, as depicted in the game.
	+ Another review is from someone named "dunnadunnadunna", obviously an onomatopoeia of the "Underground Theme".
	+ Another review is from a user named "anothercaserole", a pun on Your Princess Is in Another Castle!.
	+ Another review comments on the "amazing looking water". This is more of an Ascended Meme, as it references a Miiverse user named "MARIO WiiU", whose comments solely praised the water effects in Wii U games.
	+ Another review is from "jump.man," a nod to the name Mario went by in some versions of *Donkey Kong* before he was given an actual name.
	+ Clicking on the wrench icon causes it to play the GameCube start-up jingle.
	+ Clicking on the "Certified Super!" icon causes it to play the power-up jingle.
	+ Clicking on the "As Seen on TV" icon causes it to play the "3...2...1...GO!" jingle from *Mario Kart 8*.
	+ If you call the number on the website, Luigi will pick up and start advertising. He mentions that they'll even clean mansions. At the end of the commercial, he also makes a faux-surprise face that heavily resembles the face he makes on the box art.
	+ When the site was updated following the release of the final trailer, it added a service area map of Brooklyn and Queens. Clicking the latter plays music and sound effects from the original *Donkey Kong* arcade game while clicking on the former plays *Kid Icarus*.
	+ Before the service area map page opens, a special Captcha appears to check if the user is a bot or not. Upon completion, the site plays the jingle that plays when you run into an Item Box in *Mario Kart*. One of the Captchas shows a sign displaying the word "sunshine" in the same font as that game's title.