Bratzpack Wiki

Tired of searching for up-to-date Bratz information? Tired of looking for answers you can't find? Looking for accurate information? Looking to have a blast from the past? Welcome to a spot for the only girls and boys with a passion for fashion! In this space, every fan's research and information can come together to make the ultimate Bratz encyclopedia. Navigate this database utilizing the drop-down menus at the top of the page. Read the **Guidelines and Rules of Conduct** to find out how you can make this fandom page flourish!
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Bratz is a line of 12" dolls conceptualized and designed by Carter Bryant, then released and produced through MGA Entertainment beginning on May 21, 2001. The inspiration for Bratz came to Bryant in 1998 after he spotted a few teenagers hanging out around Kickapoo High School, located in Carter Bryant's hometown of Springfield, Missouri. His initial vision for the dolls was for them to have "mix-and-match" potential, from having interchangeable outfits, feet changes, wig changes, and even head changes! The only concepts that stuck in most of the final product were the interchangeable outfits and the snap-off feet.

The brand initially centered on teens and was meant to be directed towards a tween audience (Ages 9 to 14 years old). The direction has expanded throughout the years to include children of a younger age and even adult collectors.

Bratz was meant to be focused on modern and cutting-edge fashion styles worn by youth. Though edgy, they were meant to be good-natured, according to Carter Bryant. Carter Bryant was very much inspired by the punk and rock clubs, among other subcultures.

"He sketched out four characters, each of whom had a unique personality. He described them as “fearless and strong,” and said he frequently drew them with their hands on their hips in order to convey “just a bit of defiance” (Lobel 13). They had huge heads, large feet, and tiny waists. They wore fashion-forward outfits that represented a distinct move away from Barbie’s prim and proper life."

They were going to be called "Angelz", but some time before production their name was changed to the "Bratz".

Carter Bryant was also inspired by a Steve Madden ad he saw in a magazine.

Carter Bryant was inspired to get into design work after reading Betty and Veronica comic books, as well as designing outfits for the Katy Keene comics. The comics had some influence on the dolls as well.

Initially, Isaac Larian, the CEO of MGA Entertainment, thought the dolls looked like aliens, but it has been noted that his daughter, Jasmin Larian, showed enough interest to convince the CEO to pick up the project.

Bratz were released in May 2001 but didn't see success until the holiday season. Despite criticism from parents and some feminist groups, Bratz dolls' popularity skyrocketed. Throughout the 2000s, the Bratz managed to take over 40% of the fashion doll market, especially after movies, a TV series, music albums, and other merchandise were released to promote the brand.

Other product developers, such as Paula and Pua, were brought on board. MGA also began bringing on other designers to flesh out the Bratz brand such as Ellen Komatsu, Michelle Lucas, Lui Domingo, Daniel Garcia, Maggie Bermudez, Janene Dunbar, Youngsin Kwon, Jessica Miranda, Desiree Taylor, Ron McPherson, Diana Chang, Susan Sayan, among others.

MGA also teamed up with international distributors such as Bandai, Tomy, Kreisel, Funtastic, Gig (Giochi Preziosi), Hasbro, Prima, Funtastic Limited, Vivid Imaginations, Saks, HeadStart In Front For Fun!, Prima Toys, Twiga Communications, Avexnet, Amazon, Myer, among others, to make sure Bratz had international appeal.

MGA also formed a partnership with Mike Young Productions (now Splash Entertainment), producer of the ever-popular *Bratz* TV series and *Rock Angelz* movie. They continue to produce much content for MGA's other brands. Films were released through Fox Entertainment, Universal, and Lionsgate. MGA also teamed up with Universal and producer Matthew Gerrard for the infamous *Rock Angelz* album.

In 2008, the Bratz dolls were ordered to be removed from shelves after several years of lawsuits between MGA Entertainment and rival doll company Mattel, beginning with MGA filing a lawsuit in 2004 over similarities between Mattel's Myscene and MGA's Bratz. Mattel counter-sued stating that Carter Bryant was under contract with them while employed under MGA, which according to their contract meant they were the true owners of the Bratz and deserved royalties. They demanded the dolls be removed. Dozens of Bratz drawings and models were awarded to Mattel . MGA filed an appeal to have the Bratz return to shelves. Shortly after, Steve Madden's photographer, "Butch" Belair, also filed a lawsuit against both companies, which MGA took on and prevailed.

In 2010, Bratz were re-released for their 10th Anniversary. Unfortunately, in 2014, Bratz went on hiatus due to poor reception. MGA stated "they rushed the release" of the dolls after the court order.

In the midst of the lawsuits, Carter Bryant, the original designer, was released from the company.

In 2015, the Bratz were re-designed with a cuter face mold and child-friendlier fashion. In 2017, Bratz went on another hiatus due to poor reception.

In 2018, Instagram influencer and designer Hayden Williams was called on-board to design an exclusive Adult Collectors' line for the Bratz dolls.

In the present, since Hayden Williams' dolls were released, Bratz are mostly being promoted and conceptualized by adult fans, social media influencers, such as photographer and the former Bratz social media content creator, Mar Cantos , and clothing designers and stores such as Bershka and Hot Topic . Bratz is now considered a lifestyle and fashion brand, and the target audiences are Millennials and Gen Z (though a few dolls have appeared in children's toy aisles).

Beginning May 21, 2021, in honor of Bratz's 20th year anniversary, several of their older editions, such as the 1st Edition, have been re-packaged for re-release. Newer dolls, such as a Pride doll, Holiday Felicia, and Collector dolls are also launching. Much of the releases, including a Make-up collaboration with Make-up Revolution, a mini *Talking Bratz* series, and a high-end fashion show from No Name Mexico, have been to support the Bratz dolls' 20th anniversary.

I would like to reach out to fans and request donations of the Bratz doll **BOXES**. I know that the boxes are often the most disposed of. Many Bratz fans don't realize how valuable those boxes are. If you have any boxes, please save them for information. If you would like to donate or sell your box to me, email me at soragennext@gmail.com or leave a comment anywhere here.

1. ↑ https://www.reuters.com/article/mattel-bratz-bryant/bratz-doll-creator-tells-of-origins-at-mattel-trial-idUSN1328758120080614/
2. ↑ https://www.amazon.com/You-Dont-Own-Me-Entertainment/dp/0393254070
3. ↑ https://generationnextnextnext.wordpress.com/2015/07/24/bratz-are-back-2015/ Check the comments sections.
4. ↑ https://julieyoung.substack.com/p/insane-companies-no-one-talks-about
5. ↑ You Don't Own Me: How Mattel v. MGA Exposed Barbie's Dark Side book
6. ↑ https://propertyintangible.com/2011/12/bratz-copied-but-didnt-infringe.html
7. ↑ https://www.amazon.com/You-Dont-Own-Me-Entertainment/dp/0393254070
8. ↑ https://www.lofficielusa.com/fashion/cult-gaia-designer-interview
9. ↑ https://splinternews.com/the-bratz-doll-relaunch-is-hilariously-underwhelming-1793849574
10. ↑ http://content.time.com/time/business/article/0,8599,2067001,00.html/
11. ↑ [The International Distribution of MGA's Bratz Dolls]
12. ↑ https://www.dailymail.co.uk/news/article-1049640/Barbie-comes-winning-50-4million-copyright-battle-Bratz.html
13. ↑ https://www.wmagazine.com/culture/bratz-dolls-anniversary-deep-dive-history
14. ↑ https://www.anbmedia.com/news/product-news/2020/07/mga-entertainment-showcases-newest-fall-products-slated-to-hit-shelves-early-august/?fbclid=IwAR2K2TNuKw1X4sudn4giEqEeCP-2PU7U\_6Ezs0Npou1IyloHg4AxnJgFqiA
15. ↑ https://www.amazon.com/dp/B09BNZKJH7/ref=cm\_sw\_r\_cp\_api\_glt\_fabc\_BPMV0DNE9PEMVF74SBQR?fbclid=IwAR0vxbuewco2bgBPwT1MTVmIr3Ji9bSs8wE5b9pKtXPerNXIHcZ1cPrgHo0

 * Cult Gaia x Bratz Cult Gaia is the brand of Jasmin Larian, MGA Entertainment's CEO's daughter! Stepping into the family business, she has created a collaboration with Bratz! Check out her outfits! Her dolls are now available for purchase.
* Several new dolls are rumored to be arriving: Pretty N' Punk Sasha, Tweevils, Series 2 featuring returning Bratz characters, more designer dolls, and a celebrity doll! Stay tuned for more in 2023!
* The new Kylie Jenner dolls are out and can be found at the now constructed Bratz Official Website!
* New Always Bratz dolls artwork have been leaked, more than likely based off of the Tik Tok series. Stay tuned for more info!

 To learn more about the Bratz, you can visit their websites:
* Official Bratz Website
* Official Bratz Facebook
* Official Bratz Instagram
* Official Bratz Twitter
* Official Bratz Youtube
* Official Bratz TikTok
* Official Bratz Twitch
* Official Bratz Pinterest

 I'm known as Generation Next and Sora Gen Next, as well as Soratothamax, admin of this fandom page! You can learn more about me at my blog and Youtube!
* Generation Next Blog
* Generation Next Youtube
* Generation Next Instagram
* Soragennext Twitter
* Soragennext Facebook