BlockBerryCreative

**BlockBerryCreative** (블록베리크리에이티브, *Beullokberikeurieitibeu*), also styled as **BlockBerry Creative**, is a South Korean record label. It is a subsidiary of Polaris Entertainment (일광폴라리스) and was home to the girl group LOONA and soloist Sunye.

BlockBerryCreative is one of three labels under Levite United (리바이트 유나이티드), along with its parent Polaris Entertainment and New Type ENT.

On June 28, 2020, they launched their online shop. On April 16, 2023, the online shop was shut down.

## Current members

### Staff

#### In-house

* **Executives & Management**
	+ Executive Producer: Polaris Entertainment Founder and CEO Lee Jong-myung (이종명) (Executive Prod. since *Yves* (2017))
	+ Producer Supervisor: Lee Jong-hyeon (이종현) (since *[#]* (2020))
* **A&R**
	+ Baek In-chan (백인찬) (aka "Kevin") (since *[#]*)
* **Choreographers & Performance Directors**
	+ Hyungyu HG Kim
	+ Faryoung Kim
* **Stylists**
	+ Kim Min

#### External hires / Freelancers

* **Hairstylists**
	+ Joy187
		- Hairstyling shop -  Cho Chun-il
* **Makeup artists**
	+ Jang Yoo-jin (장유진)
* **Choreographers**
	+ Faryoung Kim (김화영, Kim Hwa-yeong)
* **Art Work (album design)**
	+ Studio XXX
	+ Rehugme Designlab (*Flip That* summer special mini-album)
	+ Q-TA (*LUMINOUS* Japanese single album)
* **Photographers**
	+ Mugunghwa Sonyeo (mugung)
	+ gowontae (*[#]* mini-album)
	+ Kang Sanguk (강상욱) (*Flip That* summer special mini-album)
	+ Park Davin (*LUMINOUS* Japanese single album)
* **Videographers**
	+ DIGIPEDI (for most of LOONA’s music videos)
	+ VM Project Architecture (“ViViD” MV)
	+ MOSTWANTD (“Star” MV)
	+ ZANYBROS (“Flip That” MV)

## Former members

### Groups

* LOONA (2016–2023)
	+ LOONA 1/3
		- HeeJin (2016-2023)
		- HyunJin (2016-2023)
		- HaSeul (2016-2023)
		- ViVi (2017-2023)
	+ YeoJin (2017-2023)
	+ ODD EYE CIRCLE
		- Kim Lip (2017-2023)
		- JinSoul (2017-2023)
		- Choerry (2017-2023)
	+ yyxy
		- Yves (2017-2023)
		- Chuu (2017-2022)
		- Go Won (2018-2023)
		- Olivia Hye (2018-2023)

### Soloists

* Sunye (2022–2023)
	+ Former member of Wonder Girls and project group Mamadol
	+ Previously signed under Polaris Entertainment (2018–2022)

### Trainees

* Bebez (2021–2023)
	+ Choi Ye-young (최예영)
		- Former contestant on *Girls Planet 999*.
	+ Joung Min (정민)
		- Former contestant on *Girls Planet 999*.
	+ Ryu Sion (류시온)
		- Former contestant on *Girls Planet 999*.
* Ko Yujin (고유진, also romanized as Go Yujin) (2016–2018)
	+ BlockBerry Creative trainee on Produce48.
	+ Former trainee under 8D Creative.
	+ Gave up her dream of becoming an idol.
	+ Currently a YouTuber.
* Jein (김예현, Kim Ye-hyeon, formerly Kim Bo-min (김보민)) of ALDL
	+ Member of GOOD DAY until their disbandment in 2019.
	+ Redebuted with REDSQUARE in 2020 until their disbandment in 2022.
	+ Set to redebut with ALDL some time in the future.
* I.L (김지원, Kim Ji-won, former stage name Green) of IRRIS
	+ Trained with HeeJin, HyunJin, Jooeun, and Yena under Polaris Entertainment.
	+ Member of GOOD DAY (as Genie) until their disbandment in 2019.
	+ Redebuted with REDSQUARE in 2020 until their disbandment in 2022.
	+ Redebuted with IRRIS under the new stage name I.L
* Jee Won (김지원, Kim Ji-won) of Cignature
	+ Member of GOOD DAY (as Jiwon) until their disbandment in 2019.
	+ Redebuted with Cignature in 2020.
* Jueun (이주은, Lee Joo-eun) of DIA
	+ Trained with I.L, HeeJin, HyunJin, and Yena under Polaris Entertainment.
	+ Joined DIA in 2017.
* Yena (최예나, Choi Ye-na), soloist, formerly of IZ\*ONE
	+ Trained with I.L, HeeJin, HyunJin, and Jueun under Polaris Entertainment.
	+ Debuted with IZ\*ONE, 2018–2021.
	+ Debuted as a soloist in 2022.
* Jiwon (허지원, Heo Ji-won) of Cherry Bullet
	+ Debuted with Cherry Bullet in 2019.
	+ Contestant on *Girls Planet 999* and *Queendom Puzzle*.
* Sumin (배수민, Bae Soo Min) of StayC
	+ Was a part of Plan A trainees that participated in BBC's internal/external selection to become a part of LOONA.
	+ Debuted with StayC in 2020
* Lee Hwan (이환)
	+ Moved to DSP Media before appearing on *Produce X 101*.
* Love (박지성, Park Ji-sung), formerly of OnlyOneOf (2019–2021)
	+ Played Jisung in *Woomanna*.
	+ Appeared in ViVi’s “Everyday I Love You” music video.
	+ Departed OnlyOneOf in 2021.
* KB (신규빈, Shin Kyu-bin) of OnlyOneOf
	+ Played Kyubin in *Woomanna*.
* Ximon (백호진, Baek Ho-jin)
	+ Played Hojin in *Woomanna*.
* Nine (정욱진, Jung Wook-jin) of OnlyOneOf
	+ Cameo in *Woomanna*.
* JunJi (김준형, Kim Jun-hyung) of OnlyOneOf
	+ Cameo in *Woomanna*.
* YooJung (이태엽, Lee Tae-yeob) of OnlyOneOf
	+ Cameo in *Woomanna*.
* Rie (이성호, Lee Sung-ho) of OnlyOneOf
	+ Cameo in *Woomanna*.
* Mill (이용수, Lee Yong-soo) of OnlyOneOf*[citation needed]*

### Staff

* Jaden Jeong (Ex Director & Producer of LOONA; from *HeeJin* to *[X X]*)
* A&R
	+ Ryu Ji–in (류지인) (A&R, from *HeeJin* to *[X X]*)
	+ Kim Hyun–ho (김현호) (A&R from *YeoJin* to *[X X]*)
	+ Kim Ye–lim (김여림) (A&R for *[#]*)
	+ Yoon Do–yeon (윤도연) (has been part of the A&R team for every album except *beauty&thebeat* , *[+ +]* and *[X X]*)

## Trivia

* The company name was used for a pun in the description of the “Singing in the Rain” music video.
	+ “Each girl meets another girl like building ‘**blocks**’ stacking, and the encounters of each girl creates new synergies to bear ‘**berries**’.”
	+ The “block” in “BlockBerry Creative” was again represented as a literal block in the Up & Line teaser video.
* In English, the company name is usually abbreviated by fans as “BlockBerry” or “BBC”. In Korean, it goes by “블록베리” (*Beullokberi*), “벽돌딸기” (*Byeokdol Ddalgi*, “Brick Berry”), and “블베” (*Beul-be*).

## References

1. ↑ saramin. “(주)블록베리크리에이티브 기업소개 (BlockBerry Creative Corporate Profile).” Retrieved 2021.09.01
2. ↑ cΔsker (@caskerbox) “(ENG) Translation Thread: Interview with Lee Jong Myung, CEO of Polaris Ent/Original article” Twitter. 2018.08.23
3. ↑ VLIVE: ★Celebration★ LTV #700 (210127)
4. ↑ Baek In-chan’s IG post - people calling him Kevin
5. ↑ C. Hong. “Former ‘Produce 48’ Contestant Ko Yu Jin Says She No Longer Plans To Debut” Soompi. 2020.06.03.
6. ↑ https://twitter.com/onlyoneofKYUBIN/status/1182968949513736193
7. ↑ *Woomanna* Season 3 Episode #1 (5:47). 2018.02.07
8. ↑ *Woomanna* Season 3 Episode #2 (0:47). 2018.02.14
9. ↑ 9.0 9.1 *Woomanna* Season 3 Episode #2 (5:43). 2018.02.14
10. ↑ LOONA “(LOONA/JinSoul) ‘Singing in the Rain’” video description. YouTube. 2017.06.25
11. ↑ LibreWiki. “블록베리크리에이티브”. Retrieved 2020.02.02