Disney+

**Disney+** is an American subscription video on-demand over-the-top streaming service owned and operated by the Direct-to-Consumer & International (DTCI) subsidiary of The Walt Disney Company.

The series primarily distributes films and television series produced by The Walt Disney Studios and Walt Disney Television, with the service also advertising content from the company's Disney, Pixar, Marvel, Star Wars, and National Geographic brands in particular. Original films and television series are also distributed on Disney+.

## History

In late 2015, Disney launched a streaming service in the United Kingdom called DisneyLife to test the streaming market. It was replaced by Disney+ on March 24, 2020.

In August 2016, Disney acquired a minority stake in BAMTech (a spin-off of MLB Advanced Media's streaming technology business) for $1 billion, with an option to acquire a majority stake in the future. Following the purchase, ESPN announced plans for an "exploratory over-the-top project" based on its technology (ESPN+) to supplant its existing linear television services. On August 8, 2017, Disney invoked its option to acquire a controlling stake in BAMTech for $1.58 billion, increasing its stake to 75%. Alongside the acquisition, the company also announced plans for a second, Disney-branded direct-to-consumer service drawing from its entertainment content, which would launch after the company ends its existing distribution agreement with Netflix in 2019. Not long after, Agnes Chu, story and franchise development executive at Walt Disney Imagineering, was the first executive appointed for the unit, as senior vice president of content. Chu led two projects to launch the new unit. First, Disney needed to verify exactly what content could be physically and legally made available through a streaming service right away, which meant physically reviewing all content in Disney's vaults that had not recently undergone restoration, and reviewing "binders of pieces of paper with legal deals" to identify potential obstacles. Second, Chu met with leaders of Disney's various content-producing divisions to start brainstorming which projects would be appropriate for release on a streaming service rather than in movie theaters. Chu later left in August 2020.

In December 2017, Disney announced its intent to acquire key entertainment assets from 21st Century Fox. Intended to bolster Disney's content portfolio for its streaming products, the acquisition was completed on March 20, 2019.

In January 2018, it was reported that former Apple and Samsung executive Kevin Swint had been appointed as the senior vice president and general manager reporting to BAMTech CEO Michael Paull, who leads development. In March 2018, Disney's top level segment division was reorganised with the formation of Disney Direct-to-Consumer and International, which then included BAMTech, which contains "all consumer-facing tech and products". In June of the same year, longtime Disney studio marketing chief, Ricky Strauss, was named president of content and marketing, however reporting to chairman of Disney Direct-to-Consumer and International Kevin Mayer. In January 2019, Fox Television Group COO Joe Earley was named executive vice president of marketing and operations. In June 2019, Matt Brodlie was named as senior vice president of international content development. In August 2019, Luke Bradley-Jones was hired as senior vice president of direct to consumer and general manager of Disney+ for Europe and Africa.

On November 8, 2018, Disney CEO Bob Iger announced that the service would be named Disney+ and that the company was targeting a launch in late 2019. A September launch was reportedly planned, but on April 11, 2019, Disney announced that Disney+ would launch on November 12, 2019 in the United States. Disney stated that it planned to roll the service out worldwide over the next two years, targeting Western Europe and Asia-Pacific countries by late 2019 and early 2020, and Eastern Europe and Latin America during 2020. The timing of international launches is subject to the acquisition or expiration of existing streaming rights deals for Disney content. On August 6, 2019, Iger announced that it will offer a streaming bundle of Disney+, ESPN+, and the ad-supported version of Hulu for $12.99 per month available at launch. At the D23 Expo in August 2019, Disney opened subscriptions to Disney+ at a discounted rate for three years.

On September 12, 2019, a trial version of Disney+ became available in the Netherlands with limited content available. This testing phase lasted until the official launch on November 12, when trial users were switched to a paid plan. Disney+ became available for pre-order in September in the United States with a 7-day free trial upon launch.

In October 2019, Disney released a three-and-a-half-hour trailer on YouTube to showcase their launch lineup. It was also reported that Disney would ban advertisements for competitor Netflix from most of its TV platforms, except ESPN.

Disney+ launched on November 12, 2019 Midnight Pacific Time in the announced initial three launch countries. The services had some issues the first day from logging in (about 33% of the problems), accessing specific content (about 66%), setting up profiles and watch lists. Some of the issues were due to third party devices.

On November 18, 2019, an investigation by ZDNet discovered that thousands of users' accounts were hacked using keystroke logging or info-stealing malware. Their email addresses and passwords were changed, "effectively taking over the account and locking the previous owner out", and their login information was put up for sale on the dark web.

On March 12, 2020, Vanessa Morrison, who previously served as President of Fox Family and Fox Animation, was appointed President of Streaming for Walt Disney Studios Motion Picture Production and will oversee development and production of Disney+ film content from The Walt Disney Studios for both Disney Live Action and 20th Century Studios. Morrison reports directly to President of Walt Disney Pictures Sean Bailey.

## Content

See Also: List of Disney+ Original Programming and List of Disney+ Original Films

The service is built around content from Disney's main entertainment studios and film and television library, including Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Disneynature, Lucasfilm, Marvel Studios, National Geographic, and select films from 20th Century Studios, Hollywood Pictures, Searchlight Pictures, and Touchstone Pictures. The service will operate alongside Hulu, which Disney gained a controlling stake in following the 21st Century Fox purchase. Bob Iger stated that Disney+ would be focused specifically on family-oriented entertainment (and not carry any R and NC-17 or TV-MA-rated content), and that Hulu would remain oriented towards general entertainment. Hulu will also host Disney+ as an add-on service.

### Content Library

It is suggested that Disney+ has approximately 7,000 television episodes and 500 films, including original television series and films from Disney Channel and Freeform, and select titles from 20th Television and ABC Signature. The service also includes select acquired programming from outside production companies that are not directly made by Disney or any of its subsidiaries (such as eOne's PJ Masks and BBC Studios' Bluey, though they both air on Disney Junior). New releases from 20th Century Studios (including Blue Sky's Spies in Disguise) will not immediately be available on either Disney+ or Hulu, as the studio has pre-existing output deals with other premium TV/streaming providers (including HBO in the U.S. until 2022, Crave in Canada and Sky in the UK, Ireland, Italy and Germany). Captain Marvel, Dumbo (2019), and Avengers: Endgame became the first theatrically released Disney films to stream exclusively on Disney+ within the pay-cable window.

It was announced that Disney+ would add the first 30 seasons of The Simpsons to the service at launch, with season 31 being added on October 2, 2020.

Iger said that Disney+ will eventually host the entire Disney film library, including films currently in the "Disney Vault". However, he stated that the controversial Song of the South (1946), which has never been released on home video in its entirety in the U.S., will not be released on the service. For unknown reasons, Make Mine Music is not available on the service, making it the only film in the Disney animated canon not to be included yet. Despite being available at launch, at least four films, Home Alone, Home Alone 2: Lost in New York, Pirates of the Caribbean: On Stranger Tides, and Garfield: A Tail of Two Kitties, have been removed from the service in the U.S. Some films were modified for censorship purposes: a post-credits scene from Toy Story 2 was edited out; nudity was eliminated from Splash by adding digital hair, blurring, and cropping certain scenes; films such as Adventures in Babysitting, Free Solo, and Hamilton, were edited to remove profanity; The Adventures of Bullwhip Griffin (1967) was edited to remove racial slurs, and the short film Santa's Workshop (1932) was edited to remove the "stereotypical black doll". Many old films and animated shorts on Disney+ have a disclaimer on their "Details" page regarding scenes containing outdated cultural depictions. In October 2020, as part of a new advisory council for reviewing stereotypical scenes from older films, many classic Disney films, including Peter Pan, Dumbo, and The Aristocats have been placed with a 12 second warning advisory informing viewers to click off for racially insensitive scenes if concerned about the scene’s impact. Some series are missing episodes, including The Simpsons (which is streaming exclusively on the service), Darkwing Duck, The Little Mermaid, and Tron: Uprising. X-Men: Days of Future Past began airing uncensored in mid-2020, which is noteworthy because it contains both nudity and the "F" word.

It was initially unclear whether the first six films of the Star Wars franchise would be available in the United States at the service's launch, as TBS held streaming rights through 2024 as part of its cable rights to the franchise, but in April 2019, it was announced that the films would be available at launch along with The Force Awakens and Rogue One, with The Last Jedi added on December 26, 2019; The Rise of Skywalker added on May 4, 2020, and Solo: A Star Wars Story was added on July 10, 2020.

In the United States, most of the films from the Marvel Cinematic Universe were available at launch, with the exception of seven films: Thor: Ragnarok (added on December 5, 2019), Black Panther (added on March 4, 2020), Avengers: Infinity War (added on June 25, 2020), and Ant-Man and the Wasp (added on August 14, 2020), due to existing licensing deals with Netflix; and The Incredible Hulk, Spider-Man: Homecoming, and Spider-Man: Far From Home, which are unavailable because their distribution rights are owned by Universal Pictures (The Incredible Hulk) and Sony Pictures (Spider-Man).

### Original Scripted Content

Original series based on Marvel properties and Star Wars are being produced, with the former including eight new Marvel Cinematic Universe TV series: The Falcon and the Winter Soldier, WandaVision, Loki, an animated What If series, Hawkeye, Ms. Marvel, Moon Knight, and She-Hulk. The latter includes The Mandalorian, a television series set between Return of the Jedi and The Force Awakens, a currently untitled spin-off series focused on Cassian Andor from Rogue One, a seventh season of the animated series Star Wars: The Clone Wars, and an untitled spin-off series with Ewan McGregor reprising his role as Obi-Wan Kenobi from the prequel trilogy. The service's initial original content goal was planned to include four to five original films and five television shows with budgets from $25-100 million. In January 2019, it was reported that Disney will spend up to $500 million in original content for the service. The Mandalorian alone is expected to cost $100 million, across two seasons of eight episodes each.

In January 2019, Disney+ ordered Diary of a Future President from CBS Television Studios, its first series from an outside production company.

A television series remake of the film High Fidelity was initially announced for Disney+, but in April 2019, it was announced that the project had been moved to Hulu, citing concerns from its staff that the positioning of Disney+ as a family-friendly service was at odds with their creative vision for the series. Love, Victor, a spin-off of the film Love, Simon, was similarly shifted from Disney+ to Hulu in February 2020.

In August 2019, Iger announced that 20th Century Fox films such as Home Alone, Night at the Museum, Diary of a Wimpy Kid, and Cheaper by the Dozen will be "'reimagined' for 'a new generation'" exclusively for Disney+ by Fox Family. Original episodic content will be released weekly, opposed to all at once with the release time to be 12:01am PT on Fridays, starting November 15, 2019.

### Original Unscripted Content

Disney also plans original factual television content for the service, aiming to "find the ethos of Disney in everyday stories, inspiring hope and sparking the curiosity of audiences of all ages." Some of these series will have ties to Disney properties, including behind-the-scenes documentary miniseries focusing on Disney studios (such as one following the production of Frozen II), the Disney-themed competition cooking competition Be Our Chef, Cinema Relics (a documentary series showcasing iconic costume and props from Disney films), Marvel's Hero Project (a series that will showcase "inspiring kids [that] have dedicated their lives to selfless acts of bravery and kindness"), and The Imagineering Story (a Leslie Iwerks-directed documentary series chronicling the history and work of Walt Disney Imagineering). National Geographic is also producing Magic of the Animal Kingdom (a docuseries following the animal caretakers of Disney's Animal Kingdom and Epcot's aquarium) and The World According to Jeff Goldblum.

Disney reached a two-year pact with the documentary studio Supper Club (Brian McGinn, David Gelb and Jason Sterman, producers of Netflix's Chef's Table) to produce content for the service, including the conservation-themed nature documentary series Earthkeepers, and a documentary series chronicling the cultural and societal impact of Marvel's characters. Other factual series include Encore! (a Kristen Bell-produced series that reunites casts from high school musical productions to reprise their roles), (Re)Connect (a reality series produced by Kelly Ripa and Mark Consuelos' Milojo Productions), Rogue Trip (a travel series featuring Bob Woodruff and his son Mack), and the reality competition Shop Class. On December 3, 2019, Disney+ announced the new Star Wars-based children's game show Jedi Temple Challenge to be hosted by Ahmed Best, who voiced Jar Jar Binks in the prequel trilogy.

## Reception

On November 13, 2019, a day after its launch, Disney announced that the streaming service had already signed up more than 10 million subscribers. Disney+ has been well-received, thanks to its affordable price and for the extensive Disney library. Frank Pallotta of CNN stated that "the company Disney has repackaged its trove of beloved content for the service makes it a worthy companion to the other services in the marketplace. Nick Pino of TechRadar stated, "If Disney keeps it updated with new content, Disney+ could rival Netflix sooner rather than later."

Upon launch, Disney+ experienced significant technical difficulties. Users complained about receiving error messages that the service was down and that they were "unable to connect", which were irritating because many of them had paid for the service months in advance. In some instances, passwords needed to be reset to enable access.

One other negative aspect with the launch of the service was the presentation of the non-HD episodes of The Simpsons. Namely, that instead of presenting them in their original aspect ratio, they were either cropped to fit 16:9 widescreen televisions or awkwardly stretched out to that aspect ratio. FXX's now-defunct "Simpsons World" streaming service was similarly criticized when it launched. In response, Disney stated they would make the ability to watch the episodes of the first 19 seasons and some from season 20 in either the 4:3 or 16:9 aspect ratio in early 2020. The feature was made available on May 28, 2020.

Some have noted that episodes of The Simpsons, X-Men, DuckTales, Phineas and Ferb, Kim Possible, and The Avengers: Earth's Mightiest Heroes are presented almost entirely out of order, while some series are missing episodes. Others have questioned why an extensive catalog of Disney-owned material is missing from the platform, including Marvel content, Disney Junior titles, various Muppets media, and Star Wars spin-offs. On June 26, 2020, the 2017 DuckTales series had its episodes arranged in the proper order while co-creator of Phineas and Ferb, Jeff "Swampy" Marsh, has stated that they are working on correcting the order of his series.

Disney+ was the top trending Google search term in 2019 in the U.S.. In February 2020, Disney reported that Disney+ had 26.5 million subscribers by the end of 2019, and 28.6 million by February 3, 2020. By April, Disney+ had 50 million paid subscribers, with approximately 8 million of those coming from India. The service had 54.5 million subscribers by May 4, 57.5 million subscribers by the end of June, and 60.5 million subscribers as of August 4, 2020.