Cartoon Network

**Cartoon Network** is an American basic cable and satellite TVchannel that is owned by the Turner Broadcasting System division of Time Warner. The channel airs primarily animated programming, ranging from action to animated comedy. It was founded by Betty Cohen and launched on October 1, 1992.

It is primarily aimed at children and teenagers between the ages of 7–16, and also targets older teens and adults with mature content during its late night daypart Adult Swim, which is treated as a separate entity for promotional purposes and as a separate channel by Nielsen for ratings purposes. A Spanish language audio track for select programs is accessible via SAP; some cable and satellite companies offer the Spanish feed as a separate channel.

As of February 2015, Cartoon Network is available to approximately 96.4 million pay television households (82.8% of households with television) in the United States. Its logo for the show is a black and white checkerboard pattern. The network has also created internet games for the series. Sometimes in the middle of commercials that aired after May 29, 2011, one year after the CHECK it era launched, the phrase "YEEEAUHHHH!" will appear and someone will shout "Yeeeauhhhh!"

## History

### Development

On August 4, 1986, Ted Turner's Turner Broadcasting System acquired Metro-Goldwyn-Mayer/United Artists from Kirk Kerkorian; due to concerns over the debt load of his companies, on October 17, 1986, Turner was forced to sell MGM back to Kerkorian after approximately only 74 days of ownership. However, Turner kept much of MGM's film and television library made prior to May 1986 (as well as some of the United Artists library) and formed Turner Entertainment.

On October 3, 1988, its cable channel Turner Network Television was launched and had gained an audience with its extensive film library.

At this time, Turner's animation library included the MGM cartoon library, the pre-1948 color *Looney Tunes* and *Merrie Melodies* shorts, the Harman-Ising *Merrie Melodies* shorts (except *Lady, Play Your Mandolin!*), and the Fleischer Studios/Famous Studios *Popeye* cartoons.

In 1991, Turner Entertainment purchased animation studio Hanna-Barbera Productions for US$320 million.

### 1990s

On February 18, 1992, Turner Broadcasting System announced its plans to launch the Cartoon Network as an outlet for Turner's considerable library of animation. On October 1, 1992, Cartoon Network played "The Star Spangled Banner" (which was a tradition whenever a new Turner-owned network launched) and a video of a person placing a dynamite in an field and then blowing the dynamite up, the channel's launch then occurred on that day and was hosted by the MGM cartoon character Droopy in a special event called *Droopy's Guide to the Cartoon Network*, during which the first cartoon on the network, *The Great Piggy Bank Robbery*, was shown. Initial programming on the channel consisted exclusively of reruns of classic Warner Bros. cartoons (the pre-1950 *Looney Tunes* and *Merrie Melodies*), the 1933–1957 *Popeye* cartoons, MGM cartoons, and Hanna-Barbera cartoons. At first, cable providers in New York City, Philadelphia, Washington D.C., and Detroit carried the channel. By the time the network launched, Cartoon Network had an 8,500-hour cartoon library. From its launch until 1995, the network's announcers said the network's name with the word "The" added before "Cartoon Network", thus calling the network "The Cartoon Network". By the time that the network debuted, Cartoon Network also operated a programming block (containing its cartoons) that aired on TNT, entitled "Cartoon Network on TNT".

Cartoon Network was not the first cable channel to have relied on cartoons to attract an audience; however, it was the first 24-hour single-genre channel with animation as its main theme. Turner Broadcasting System had defied conventional wisdom before by launching CNN, a channel providing 24-hour news coverage. The concept was previously thought unlikely to attract a sufficient audience to be particularly profitable, however the CNN experiment had been successful and Turner hoped that Cartoon Network would also find success.

Initially, the channel would broadcast cartoons 24 hours a day. Most of the short cartoons were aired in half-hour or hour-long packages, usually separated by character or studio – *Down Wit' Droopy D* aired old Droopy Dogshorts, *The Tom and Jerry Show* presented the classic cat-and-mouse team, and *Bugs and Daffy Tonight*provided classic Looney Tunes shorts. *Late Night Black and White* showed early black-and-white cartoons (mostly from the Fleischer Studios and Walter Lantz cartoons from the 1930s, as well as black-and-white Merrie Melodies and MGM cartoons), and *ToonHeads* would show three shorts with a similar theme and provide trivia about the cartoons.Template:Citation needed There was also an afternoon cartoon block called *High Noon Toons*, which was hosted by cowboy hand puppets (an example of the simplicity and imagination the network had in its early years). The majority of the classic animation that was shown on Cartoon Network no longer air on a regular basis, with the exception of *Tom and Jerry* and *Looney Tunes*.

A challenge for Cartoon Network was to overcome its low penetration of existing cable systems. When launched on October 1, 1992, the channel was only carried by 233 cable systems. However, it benefited from package deals. New subscribers to sister channels TNT and TBS could also get access to Cartoon Network through such deals. The high ratings of Cartoon Network over the following couple of years led to more cable systems including it. By the end of 1994, Cartoon Network had become "the fifth most popular cable channel in the United States".

For the first few years of Cartoon Network's existence, programming meant for the channel would also be simulcast on TBS and/or TNT, both of which were still full-service cable networks that carried a variety of different programming genera, in order to increase the shows' (and Cartoon Network's) exposure; examples include *The Real Adventures of Jonny Quest*, *Cartoon Planet*, *SWAT Kats: The Radical Squadron* and *2 Stupid Dogs*.

The network's first exclusive original show was *The Moxy Show*, an animation anthology series first airing in 1993. The first series produced by Cartoon Network was *Space Ghost Coast to Coast* in 1994, but the show mostly consisted of "recycled animation cells" from the archives of Hanna-Barbera, being an ironic deconstructionof a talk show. It featured live-action guests, mostly consisting of celebrities which were past their prime or counterculture figures. A running gag was that the production cost was dubbed "minimal". The series found its audience among young adults who appreciated its "hip" perspective.

In 1993, JeremyWorks Studios announced a multi-year content deal with Cartoon Network. The first JeremyWorks shows that Cartoon Network aired was *JeremyToons*. Although, JeremyToons was aired on Fox Kids, Nickelodeon, and Disney Channel. JeremyWorks also moved their two shows, *Cartoon World* and *Emily, Ravil, and Julia*, to Cartoon Network.

Kevin Sandler considered *Space Ghost Coast to Coast* instrumental in establishing Cartoon Network's appeal to older audiences. Space Ghost, a 1960s superhero by Hanna-Barbera, was recast as the star of a talk showparody. This was arguably the first time the network revived a "classic animated icon" in an entirely new context for comedic purposes. Grown-ups who had ceased enjoying the original takes on the characters could find amusement in the "new ironic and self-referential context" for them. Promotional shorts such as the "Scooby-Doo Project", a parody of the *The Blair Witch Project*, gave similar treatments to the Scooby gang. However, there were less successful efforts at such revivals. *A Day in the Life of Ranger Smith* and *Boo Boo Runs Wild* (1999) were short cartoons featuring new takes on Yogi Bear's supporting cast by John Kricfalusi. Their style of humor, sexual content and break in tone from the source material was rather out of place among the rest of the Cartoon Network shows, and the network rarely found a place for them in its programming.

In 1994, Hanna-Barbera's new division Cartoon Network Studios was founded and started production on *What a Cartoon!* (also known as *World Premiere Toons* and *Cartoon Cartoons*). This show debuted in 1995, offering original animated shorts commissioned from Hanna-Barbera and various independent animators. The network promoted the series as an attempt to return to the "classic days" of studio animation, offering full animator control, high budgets, and no limited animation. The project was spearheaded by Cartoon Network executives, plus John Kricfalusi and Fred Seibert. Kricfalusi was the creator of *The Ren & Stimpy Show* and served as an advisor to the network, while Seibert was formerly one of the driving forces behind Nickelodeon's Nicktoons and would go on to produce the similar animation anthology series *Oh Yeah! Cartoons* and *Random! Cartoons*.

Cartoon Network was able to assess the potential of certain shorts to serve as pilots for spin-off series and signed contracts with their creators to create ongoing series. *Dexter's Laboratory* was the most popular short series according to a vote held in 1995 and eventually became the first spin-off of *What a Cartoon!* in 1996. Three more series based on shorts debuted from 1997 to 1999: *Johnny Bravo*, *Cow and Chicken*, *I Am Weasel* (the latter two as segments of the same show; *I Am Weasel* was later spun off into a separate show), *The Powerpuff Girls*, *Courage the Cowardly Dog*, and *Mike, Lu & Og*. The unrelated series *Ed, Edd n Eddy* was also launched in 1999, creating a line-up of critically acclaimed shows. Many of these series premiered bearing the "Cartoon Cartoons" brand, airing throughout the network's schedule and prominently on Cartoon Cartoon Fridays, which became the marquee night for premieres of new episodes and series beginning on June 11, 1999.

These original series were intended to appeal to a wider audience than the average Saturday morning cartoon. Linda Simensky, vice president of original animation, reminded adults and teenage girls that cartoons could appeal to them as well. Kevin Sandler's article of them claimed that these cartoons were both less "bawdy" than their counterparts at Comedy Central and less "socially responsible" than their counterparts at Nickelodeon. Sandler pointed to the whimsical rebelliousness, high rate of exaggeration and self-consciousness of the overall output, each individual series managed.

In 1996, Turner Broadcasting System merged with Time Warner (ironically, Time Warner's predecessor Warner Communications had created rival Nickelodeon, now owned by Viacom, in 1977). The merger consolidated ownership of all the Warner Bros. cartoons, allowing the post-July 1948 and the former Sunset-owned black-and-white cartoons (which Warner Bros. had reacquired in the 1960s) releases to be shown on the network. Although most of the post-July 1948 cartoons were still contracted to be shown on Nickelodeon and ABC, the network would not air them until September 1999 (from Nickelodeon) and October 2000 (from ABC), however, the majority of the post-July 1948 cartoons that were shown on its now-sibling broadcast network The WB's Kids' WB block began airing on Cartoon Network in January 1997. Newer animated productions by Warner Bros.' animation subsidiary also started appearing on the network – mostly reruns of shows that had aired on Kids' WB and some from Fox Kids, along with certain new programs such as *Justice League*.

In 1997, Cartoon Network launched a new action block entitled Toonami. Its lineup consisted of action cartoons and anime, such as *Sailor Moon*, *Tenchi Muyo!*, *Gundam Wing*, and *Dragon Ball Z*. Toonami was hosted by Moltar from the *Space Ghost* franchise until 1999, where Toonami was later hosted by its own original character, a robot named "T.O.M.".

### 2000s

On April 1, 2000, Cartoon Network launched a digital cable and satellite channel called Boomerang, which was spun off from a program block on Cartoon Network that featured animated series and shorts from the 1980s and earlier.

Three new original series premiered in 2001: *Time Squad*, *Samurai Jack*, and *Grim & Evil*. On June 18, Betty Cohen, who had served as Cartoon Network's president since its founding, left due to creative disagreements with Jamie Kellner, then-head of Turner Broadcasting. On August 22, Jim Samples was appointed general manager and Executive Vice President of the network, replacing Cohen. Adult Swim debuted on September 2, with an episode of *Home Movies*; the block initially aired on Sunday nights, with a repeat telecast on Thursdays. The initial lineup consisted of *Harvey Birdman: Attorney at Law*, *Sealab 2021*, *The Brak Show*, *Aqua Teen Hunger Force*, and *Space Ghost Coast to Coast*.

In 2002, *Whatever Happened to... Robot Jones?* and *Codename: Kids Next Door* premiered; the former was short-lived, but the latter became a juggernaut for the network in the mid-2000s. The first theatrical film based on a Cartoon Network series, *The Powerpuff Girls Movie*, was released on July 3, 2002. It received generally positive reviews from critics and grossed $16.4 million globally on a budget of $11 million. Cartoon Network also celebrated their tenth anniversary that year.

2003 saw the debuts of *The Grim Adventures of Billy & Mandy* and *Evil Con Carne*, both spinoffs of *Grim & Evil*. On October 3, the Cartoon Cartoon Fridays block was rebooted in a live-action format as "Fridays", hosted by Tommy Snider and Nzinga Blake (2003–2004), the latter of which was later replaced by Tara Sands (2005–2007). It aired several new Cartoon Network series, most of which did not bear the "Cartoon Cartoon" sub-brand.

In 2004, Cartoon Network premiered three new original series: *Megas XLR*, *Foster's Home for Imaginary Friends*, and *Hi Hi Puffy AmiYumi*. On June 14, 2004, Cartoon Network debuted an updated version of its original logo (with the checkerboard motif retained and the "C" and "N" being the centerpiece) and a new slogan, "This is Cartoon Network!" The bumpers introduced as part of the rebrand featured 2D cartoon characters from its shows interacting in a CGI city composed of sets from their shows. By now, nearly all of Cartoon Network's classic programming had been relocated to its sister network Boomerang to make way for new programming.

2005 saw the debuts of two more original series: *The Life and Times of Juniper Lee* and *Camp Lazlo*. In 2005, Cartoon Network launched a block aimed at the preschool demographic entitled *Tickle U*; shows on the block included *Gordon the Garden Gnome*, *Harry and His Bucket Full of Dinosaurs*, *Peppa Pig*, *Firehouse Tales*, and *Gerald McBoing-Boing*. The block was a failure, and plugged months after its premiere.

Four new Cartoon Network original series premiered in 2006: *Ben 10*, *My Gym Partner's a Monkey*, *Squirrel Boy*, and *Class of 3000* (the former two of which first aired "sneak peek" episodes in 2005). Three made-for-TV movies debuted this year: *Codename: Kids Next Door – Operation Z.E.R.O.*, *Foster's Home for Imaginary Friends: Good Wilt Hunting*, and *Re-Animated*, the latter of which was the network's first live-action TV movie and a collaboration between live-action and animation. By 2006, most of the network's older Cartoon Cartoons (such as *Dexter's Laboratory* and *The Powerpuff Girls*) could be viewed in segments on a half-hour block entitled *The Cartoon Cartoon Show*.

Samples resigned from his post on February 9, 2007, following a bomb scare in Boston caused by packages left around the city that were part of an outdoor marketing campaign promoting the Adult Swim series *Aqua Teen Hunger Force*. On May 2, Stuart Snyder was named Samples' successor. On September 1, the network's look was revamped, with bumpers and station IDs themed to The Hives song "Fall is Just Something That Grown-Ups Invented." 2007 saw the debut of *Out of Jimmy's Head*, a spin-off of the movie *Re-Animated*, and the first live-action Cartoon Network series. In late 2007, the network also began airing importing more programs from Canadian channel Teletoon, including *George of the Jungle*, *6teen*, *Chaotic*, *Bakugan Battle Brawlers*, *Stoked*, and the *Total Drama* series. Each October from 2007 to 2009, Cartoon Network also aired 40 episodes of the former Fox Kids series *Goosebumps*.

Cartoon Network announced at its 2008 upfront that it was working on a new project called *The Cartoonstitute*, which was headed by animators Craig McCracken as executive producer and Rob Renzetti as supervising producer. Both reported to Rob Scorcher, who created the idea. It would have worked similar to *What a Cartoon!*, by creating at least 150 pieces of animation within 20 months. *Cartoonstitute* was eventually cancelled, and out of all the shorts, two or three, Regular Show, Secret Mountain Fort Awesome and Uncle Grandpa, were selected, after animator Craig McCracken (creator of The Powerpuff Girls and Foster's Home for Imaginary Friends) left the network after 15 years in 2009. On September 20, 2008, Cartoon Network ended Toonami after its 11-year run. Also in 2008, Cartoon Network began airing animated shorts that served as interstitials between programs, called *Wedgies*, which included *The Talented Mr. Bixby*, *Nacho Bear*, *Big Baby* and *The Burmeno Avenue Experience*. The Wedgies shorts ran from 2008 to 2009, with a second run in 2010; the shorts were discontinued afterward, although reruns can still be seen on Boomerang as of March 2013. On July 14, 2008, the network took on a refreshed look created by Tristan Eaton and was animated by Crew972. The bumpers of that era had white, faceless characters called Noods, based on the DIY toy, Munny. The standard network logo was then completely white, adopting different colors based on the occasion in the same style.

In June 2009, Cartoon Network introduced a block of live-action reality shows called "CN Real", featuring programs such as *The Othersiders*, *Survive This*, *BrainRush*, *Destroy Build Destroy*, *Dude, What Would Happen* and *Bobb'e Says*. The network also aired some limited sports programming, including basketball recaps and Slamball games, during commercial breaks. That year, it also started airing live-action feature films from Warner Bros. and New Line Cinema.

A new identity for the channel was introduced on May 29, 2010, along with a new theme and new bumpers, and a new tagline, "CHECK it". The branding, designed by Brand New School, makes heavy use of the black and white checkerboard which made up the network's first logo (and was carried over in a minimized form to the second logo), as well as various CMYK color variations and various patterns. On December 27, 2010, Adult Swim expanded by one hour, moving its start time from 10 p.m. to 9 p.m. ET. In February 2011, Cartoon Network aired its first sports award show *Hall of Game Awards*, hosted that year by professional skateboarder Tony Hawk.

At its 2011 upfront, Cartoon Network announced 14 new series, including *Adventure Time*, *Regular Show*, *The Problem Solverz* (originally planned for Adult Swim, but switched to CN for being "too cute"), *The Looney Tunes Show*, *Secret Mountain Fort Awesome*, *The Amazing World of Gumball*, *Level Up* (a scripted live-action comedy series with a 90-minute precursor film), *JeremyWorks Remixed*, *Tower Prep*, *Green Lantern*, *Mia & Zachary: The Adventures Return* (a Jeremy Universal spin-off series based on the JeremyWorks film, *Mia & Zachary*) *Dragons: Riders of Berk* (a series based on the DreamWorks film, *How to Train Your Dragon*), *Total Drama: Revenge of the Island*, the 4th season of *Total Drama*; *ThunderCats*, *Ninjago: Masters of Spinjitzu* and *Ben 10: Omniverse*. The network announced it planned to debut a new block called *DC Nation*, that would focus on the titular heroes, the first being *Green Lantern*.

After announcing two new live-action shows in *Unnatural History* and *Tower Prep*, which were both cancelled after their first seasons, Cartoon Network acquired the game show, *Hole in the Wall* (originally aired on Fox). By the end of 2011, *Hole in the Wall* and the final two CN Real shows, *Destroy Build Destroy* and *Dude, What Would Happen?* were removed from Cartoon Network's schedule completely. In 2012, Cartoon Network acquired the television rights to *The High Fructose Adventures of Annoying Orange*, based on the web series, *The Annoying Orange* and added it to its primetime lineup.

On February 2, 2012, Corus Entertainment and Astral Media, owners of Teletoon, announced they would launch a Canadian version of Cartoon Network that also includes a version of the U.S. network's Adult Swim nighttime block. The channel launched on July 4, 2012.

On March 18, 2012, Cartoon Network aired its first documentary, *Speak Up*, an anti-bullying campaign featuring a special appearance by President Barack Obama. On April 28, 2013, the network aired the CNN half-hour documentary *The Bully Effect*, which details the story of teenager Alex Libby and his struggle with bullying in high school. The special is based on the 2011 film *Bully* directed by Lee Hirsch.

To celebrate the 20th anniversary of Cartoon Network, the Cartoon Planet block was revived on March 30, 2012, now airing the channel's original programming from the late 1990s through mid-2000s. From October 1 to November 4, 2012, Cartoon Network celebrated its 20th birthday, airing birthday and party-themed reruns of its shows.

In 2012, Cartoon Network announced new programming for the upcoming year, including the live-action series *Incredible Crew*; the animated series *Teen Titans Go!*, *Uncle Grandpa*, *Steven Universe*, *I Heart Tuesdays*, *Clarence*, *Bella: Kingdom*, *Hollywood World: Music In The Moves*, *Objects: Back at Ya!*, *Total Drama: All-Stars*, *Grojband*, *Beware the Batman*, *The Tom and Jerry Show*, and *Legends of Chima*; and a new *Powerpuff Girls* special, the latter of which aired on January 20, 2014.

On May 20, 2013, Cartoon Network gave a refresh to its look by adding new bumpers, graphics, and sounds. A short animation was created for each show, and these animations were used when featuring the show in Next bumpers. The background used in its promos and bumpers was also changed from black to white.

On March 6, 2014, Stuart Snyder was confirmed to have been removed as president and COO of Turner's Animation, Young Adults & Kids Media division after company changes. On July 16, 2014, Christina Miller was named his successor as president and general manager of Cartoon Network, Adult Swim, and Boomerang.

On March 31, 2014, Cartoon Network's 8 pm ET/PT primetime hour was given to its night time block Adult Swim, causing new episodes of the network's programming to change timeslots.

On October 21, 2014, Cartoon Network, along with CNN and Boomerang, were taken off the Dish Network in the United States after Turner Broadcasting declined to renew its contract with the Dish Network. The channels were restored on November 21, 2014.

On May 30, 2016, Cartoon Network USA refreshed the channel with a new graphics package based on previous rebrands in the Check It family called "Dimensional". The new graphics were developed by Bent Design Lab and feature various characters in 3D CGI, stop-motion, and 2D graphic techniques. Branding and marketing agency Troika developed the "Dimensional" style guide, a list of rules on how the graphics should be implemented on the channel. In September 2016, the network took back an extra hour from its Adult Swim block, ending its broadcasting daily at 9 pm in order to air new episodes of *Regular Show* later. This was later reversed.

On October 22, 2016, AT&T reached a deal to buy Time Warner for $108.7 billion. If approved by federal regulators, the merger would bring Time Warner's properties, including Cartoon Network, under the same umbrella as AT&T's telecommunication holdings, including satellite provider DirecTV.

On November 2016, JeremyWorks Studios ended its deal with Cartoon Network when JeremyWorks CEO and chairman Jeremy Carpenter realized that Cartoon Network is going downhill ever since. JeremyWorks moved their shows, such as *Mia & Zachary: The Adventures Return*, *Bella: Kingdom*, and *JeremyToons Universe*, while *Hollywood World: Music In The Moves* and *Objects: Back at Ya!* moved to Disney Channel, due to the Disney acquisition of 21st Century Fox, to their new new block for FX, JWToons.

To celebrate the network's 25th anniversary, Cartoon Network made an exhibit called "Cartoon Network: 25 Years of Drawing on Creativity" in partnership with the Paley Center, with showings from September 16 to October 8 in their New York City location, and will move to their Beverly Hills location with showings from October 14 to November 19.

On January 26, 2018, the network announced that it will launch a brand new cruise ship, the *Cartoon Network Wave*, in late 2018, in a partnership between Turner Broadcasting and Oceanic Group.

## Programming

Cartoon Network's current programming includes original animated series such as *Adventure Time*, *The Amazing World of Gumball*, and *Steven Universe*, as well as acquired programming from other studios, which as of January 2018 includes *Lego Ninjago: Masters of Spinjitzu*, *Teen Titans Go!*, *Justice League Action*, and *Unikitty*. In the past, Cartoon Network has also produced live-action programming, such as the live-action/animated hybrids *Out of Jimmy's Head* and *The High Fructose Adventures of Annoying Orange*, and shows such as *Level Up*, *Tower Prep,* and *Incredible Crew*.

In addition, Cartoon Network reruns various *Looney Tunes* and *Tom and Jerry* cartoons, which have been in constant rotation since the network's launch in 1992. In its early days, Cartoon Network benefited from having access to a large collection of animated programming, including the libraries of Warner Bros. (*Looney Tunes* and *Merrie Melodies*), Metro-Goldwyn-Mayer (*Tom and Jerry* and other series), and Hanna-Barbera (*The Flintstones*, *Scooby-Doo*, *Snorks*, and others). Turner's ownership of Hanna-Barbera gave the network access to an established animation studio, something chief rival Nickelodeon did not yet have. Most of these series were removed by 1999 and moved to Boomerang in 2000.

### Original series

Much of Cartoon Network's original programming originates from the network's in-house studio, Cartoon Network Studios. Beginning as a division of Hanna-Barbera, this studio would produce some of the network's earliest original series, including *Dexter's Laboratory*, *Cow and Chicken*, *I Am Weasel*, *Johnny Bravo*, and *The Powerpuff Girls*. **Cartoon Cartoons** was once the branding for Cartoon Network's original animated television series, but it has seldom been used by the network by 2003. The name was eventually discontinued in 2008.

### Programming blocks

By the early 2000s, Cartoon Network had established programming blocks aimed at different age demographics. The shows broadcast during the early morning had preschoolers as their target audience and mostly had prosocial behavior as a theme. The Toonami programming block, featured later in the day, mostly included anime shows and its target audience was tweens and teenagers. Prime time shows mostly included classic cartoons, featured as part of *The Tex Avery Show*, *The Chuck Jones Show* and *The Bob Clampett Show*. Preschool programming was discontinued by 2008.

### Current programming blocks

* ***Adult Swim*** - A night time program block aimed at young adults, which airs content unsuitable for children. It does not feature any advertising for Cartoon Network programming and, due to its long runtime and different demographics, is branded as a separate channel. Adult Swim airs a mix of live-action and animated comedies, including both original series such as *Rick and Morty* and *Aqua Teen Hunger Force*, as well as acquired programming like FOX shows and Japanese animation, aired under the Toonami branding. Adult Swim is currently broadcast from 8:00 p.m. to 6:00 a.m. ET/PT; its starting time has changed various times, from 11:00 p.m. to 10:00 p.m. and to 9:00 p.m.
* ***New New New New*** - A Friday night premiere block that airs from 6:00  to 8:00 p.m. ET. Originally launched in January 2017 as **Friday Party!**, new episodes of *Teen Titans Go!*, *The Amazing World of Gumball*, *We Bare Bears*, and *OK K.O.! Let's Be Heroes* are showcased. This block marked the return of Friday night premieres, which had not been seen on the network in 10 years; the last block to premiere episodes on Friday nights was **Cartoon Cartoon Fridays**, which ran from 1999 to 2007.
* ***Best Summer Ever*** - A programming block starting from June 4th that airs four to five new episodes of *Unikitty!*, *Ben 10*, *The Amazing World of Gumball*, *Teen Titans Go!*, *OK K.O.! Let's Be Heroes* and *Craig of the Creek* on Mondays then repeats these for every hour on other weekdays. The block comes complete with an app called "CN Summer Challenge" that includes questions based on the episodes that air.

## Marketing

Cartoon Network shows with established fan followings, such as *Dexter's Laboratory*, allowed the network to pursue licensing agreements with companies interested in selling series-related merchandise. For example, agreements with Kraft Foods led to widespread in-store advertising for Cartoon Network-related products. The network also worked on cross-promotion campaigns with both Kraft and Tower Records. In product development and marketing, the network has benefited from its relation to corporate parent Time Warner, allowing for mutually beneficial relationships with various subsidiary companies.

Time Warner Cable, the former cable television subsidiary of the corporate parent (which was spun off from Time Warner in 2009), distributes Cartoon Network as part of its packages. Turner Broadcasting System, the subsidiary overseeing various Time Warner-owned networks, helped cross-promote Cartoon Network shows and at times arranged for swapping certain shows between the networks. For example, *Samurai Jack*, one of CN's original shows, was at times seen at Kids' WB (which was discontinued on May 24, 2008), while *Cardcaptors*, an anime licensed by Kids' WB, was at times seen at Cartoon Network. In each case, the swap intended to cultivate a shared audience for the two networks. Time Inc., the former subsidiary overseeing the magazines of the corporate parent, ensured favorable coverage of Cartoon Network and advertising space across its publications. Printed advertisements for CN shows could appear in magazines such as *Time*, *Entertainment Weekly* and *Sports Illustrated Kids* until Time Inc. was spun off from Time Warner on June 9, 2014. AOL, a now-former sibling company to Time Warner covering Internet services, helped promote Cartoon Network shows online by offering exclusive contents for certain animated series, online sweepstakes and display advertising for CN.

Warner Home Video, the home video subsidiary, distributed VHS tapes, DVDs and Blu-ray Discs featuring Cartoon Network shows. Select Warner Bros. Family Entertainment VHS releases came with bonus cartoons from Cartoon Network. Rhino Entertainment, the former record label subsidiary of the corporate parent (which was spun off from Time Warner in 2004), distributed cassette tapes and CDs with Cartoon Network-related music. These products were also available through the Warner Bros. Studio Store. DC Comics, the comic book subsidiary, published a series featuring the Powerpuff Girls, indicating it could handle other CN-related characters. Warner Bros., the film studio subsidiary, released *The Powerpuff Girls Movie* in 2002. Kevin Sandler considered it likely that this film would find its way to HBO or Cinemax, two television network subsidiaries which regularly broadcast feature films. Sandler also viewed book tie-ins through Warner Books as likely, since it was the only area of marketing not covered yet by 2001.

## Controversy and censorship

Cartoon Network has, during its history, broadcast most of the Warner Bros. animated shorts originally created between the 1920s and the 1960s, but the network edited out scenes depicting discharge of gunfire, alcohol ingestion, cowboys and Indians gags, tobacco, and politically incorrect humor. The unedited versions were kept from both broadcasting and wide release on the video market. *Coal Black and de Sebben Dwarfs* (1943), a politically incorrect but critically well-regarded short, was notably omitted entirely, while *The Scarlet Pumpernickel* (1950) and *Feed the Kitty* (1952), both well-regarded, had their finales heavily edited due to violence.

There was media attention in June 2001 over a network decision concerning further omissions from broadcasting. Cartoon Network formerly scheduled a 49-hour-long marathon annually known as *June Bugs*, promising to broadcast every Bugs Bunny animated short in chronological order. The network originally intended to include 12 shorts for its 2001 airing of the marathon (some of them part of the Censored Eleven list of Merrie Melodies and Looney Tunes cartoons effectively shelved from distribution) that had become controversial for using ethnic stereotypes, albeit broadcasting them past midnight to ensure few children were watching, with introductions concerning their historic value as representatives of another time. The network's corporate parent, however, considered it likely that there would be complaints concerning racial insensitivity. This led to all 12 being omitted in their entirety. Laurie Goldberg, vice-president of public relations, defended the decision, stating, "We're the leader in animation, but we're also one of the top-rated general entertainment networks. There are certain responsibilities that come with that".

## Related projects

### Adult Swim

> *Main article: Adult Swim*
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Adult Swim (often stylized as [adult swim] or [as]) is a teen/adult-oriented nighttime programming service that airs on Cartoon Network from 8:00 p.m. to 6:00 a.m. ET/PT in the United States, and broadcasts in countries such as Australia and New Zealand; Adult Swim is treated by Nielsen as a separate network in its ratings reports (similar to the company's ratings treatment of Nickelodeon, Nick at Nite and the now-defunct Nickmom) due to differing target demographics between it and Cartoon Network. The network features myriad stylistically variable animated and live-action shows, including original programming, syndicated shows mainly consisting of Fox animated programming, and Japanese anime, generally with minimal or no editing for content. The programs featured on Adult Swim are geared toward a mature audience, in contrast to the originally all-ages young teen and preteen daytime programming on Cartoon Network. Adult Swim moved its start time up an hour at 8 pm on March 31, 2014.

### Toonami

> *Main article: Toonami*
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Toonami (a portmanteau of "cartoon" and "tsunami", suggesting a "tidal wave" of animated cartoons) is a brand of Cartoon Network, used initially for action-oriented programming blocks on Cartoon Network television channels worldwide, mostly showing American cartoons and Japanese anime, originating in the United States on March 17, 1997, and ending on September 20, 2008. It was revived on May 26, 2012, as a Saturday night anime block on Adult Swim, reclaiming their Saturday anime lineup, similar to its previous mature-geared "Midnight Run" incarnation which was that block's forerunner. The host was a muscular teenage robot named TOM, voiced by Steven Blum.

The Toonami brand was subsequently used in the United Kingdom as the name of an action-oriented animation channel with two CGI hosts. It replaced a former Cartoon Network-owned channel, CNX, which had been a Toonami/live-action hybrid network.

Toonami was launched as a 24-hour channel in Asia in December 2011, in India in February 2015 and in France in February 2016. "It really is the ultimate home of the action hero," said Sunny Saha from Turner International.

### Boomerang

> *Main article: Boomerang (TV channel)*
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Boomerang began as a programming block on Cartoon Network on December 8, 1992, and continued until October 2004, aimed towards the Baby Boom generation. The block's start time changed frequently but was always aired in the weekends. On April 1, 2000, Boomerang received a new look and was spun off into its own cable channel. In 2017, an online Boomerang video-on-demand service was launched. The SVOD service is the only platform that airs new episodes of “Scooby-Doo”, “Looney Tunes” and “Tom & Jerry”.

### Move It Movement

Move It Movement (previously named Get Animated) is a campaign of the channel, encouraging children to get active, more importantly in outdoor areas. The program is designed "to provide support and encouragement in the ongoing battle against childhood obesity." The *Get Animated* campaign was launched on February 28, 2005

### Cartoon Network On Demand

Cartoon Network On Demand is a video on demand service, which launched in 2002, and allows viewers to watch the latest episodes of the most Cartoon Network programming. These Cartoon Network episodes can be rented and are available in widescreen and in high definition. Some on-demand programs for Cartoon Network will restrict the ability to fast forward if the episode is fairly new. If the program cannot fast forward, the intro will be replaced by an advisory bumper saying: "You're watching Cartoon Network On Demand, Fast-Forward is not available during this program".

### High definition channels and service

A high definition feed of Cartoon Network is available on many cable and all satellite service providers. The high definition feed was launched on October 15, 2007. Like all Turner networks, 4:3-sourced content is stretched on the high definition feed to fill the 16:9 aspect ratio. The network's HD content airs with letterboxing on the standard definition channel, and since May 13, 2013, the high definition feed is downscaled by the provider for the standard definition feed, resulting in all programming appearing in a 16:9 ratio with letterboxing. Unlike the other Turner networks, standard definition advertising is also stretched into 16:9 mode.

### Cartoon Network Studios

> *Main article: Cartoon Network Studios*
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**Cartoon Network Studios** is a production studio located in the network's West Coast headquarters of Burbank, California, which serves as the network's first animation studio division to provide original programs for the network. While the studio makes original programs for the network, original Cartoon Network shows like *The Moxy Show*, *Big Bag*, *Cow and Chicken*, *I.M. Weasel*, *Mike, Lu & Og*, *Ed, Edd n Eddy*, *Courage the Cowardly Dog*, *Sheep in the Big City*, *Codename: Kids Next Door*, *The Secret Saturdays*, and *Sunday Pants*were all co-produced by the network itself without the studio.

### Williams Street

**Williams Street Productions** is the adult production studio division that provides original program to the network's late-night program Adult Swim, that is located in Atlanta, Georgia, along with the main headquarters of the network.

### Cartoon Network Studios Europe

**Cartoon Network Studios Europe** (formerly known as **Cartoon Network Development Studio Europe**), is the network's European production studio division that is located in London, England which provides other original programs but from the United Kingdom.

### Cartoon Network Productions

**Cartoon Network Productions** is the network's distribution arm. It distributes the shows, pilots, and movies through various international Cartoon Network channels since 1994.

### Cartoon Network Games

**Cartoon Network Games** (formerly known as **Cartoon Network Interactive**) is the video game developer and publisher of video games based on Cartoon Network shows since 2000.

### Cartoon Network Enterprises

**Cartoon Network Enterprises** is the network's global licensing and merchandising arm. It distributes merchandises of various Cartoon Network brands such as *The Powerpuff Girls*, *Ben 10*, *We Bare Bears*, *Steven Universe*, and more.

### Mobile app

Cartoon Network has a mobile app that provides the latest full episodes, a live stream from the East and West coast, and games, as well as the network's schedule.

### Video games

In 2011, Cartoon Network characters were featured in a four-player mascot brawler fighting game similar to Nintendo's *Super Smash Bros.* video game series called *Cartoon Network: Punch Time Explosion* for the Nintendo 3DS. The game was later released for the Xbox 360, PlayStation 3 and the Wii as *Cartoon Network Punch Time Explosion XL*. Several video games based on the cartoon series *Ben 10* were released by Cartoon Network as well. The Cartoon Network website also features various flash games incorporating characters from various Cartoon Network franchises. For example, *FusionFall* which was a massive multiplayer game released on January 14, 2009, and shut down on August 29, 2013.

## Online

Cartoon Network registered its official website, CartoonNetwork.com, on January 9, 1996. It officially launched on July 27, 1998. Sam Register served as the site's Senior Vice President and Creative Director from 1997 to 2001. In its early years, small studios partnered with the network to produce exclusive "Web Premiere Toons", short cartoons made specifically for CartoonNetwork.com. More about animation was included in the "Department of Cartoons", which featured storyboards, episode guides, backgrounds, sound and video files, model sheets, production notes, and other information about shows on the network. In January 1999, the Department of Cartoons showcased the "MGM Golden Age Collection", most of which had not been published or even seen in more than 50 years. Cartoon Network launched Cartoon Orbit, an online gaming network characterized by digital trading cards called "cToons", in October 2000. The game officially ended on October 16, 2006.

In October 2000, CartoonNetwork.com outdid its rival Nickelodeon's website in terms of unique users, scoring 2.12 million compared to Nick.com's 1.95 million. In July 2007, Nielsen ratings data showed visitors spent an average of 77 minutes on the site, surpassing the previous record of 71 minutes set in 2004, and the site ranked 26th in terms of time spent for all US domains.

## International channels

Since the inception of Cartoon Network and Boomerang, Turner has set up international feeds of both networks.