Commercials

**Levi's commercials** were used in cinema and television to advertise Levi's products, especially jeans.

## History

In addition to printed ads, Levi's started TV and cinema commercials in 1966. In the 1970s, these commercials often were in a somehow psychedelic style, similar as the printed Levi's ads of that period.

In 1984, when Levi Strauss & Co. was the official outfitter of the U.S. Olympic team, they started the Blues commercial series for 501 jeans. The spots, set to unforgettable blues tunes, featured a variety of people dancing, playing music, washing a car or hanging out with friends—in short, living in their 501 jeans. The advertisements made the now-famous lot number a household name. The commercials features various celebrities which later became famous actors or musicians.

A change of style to story-based commercials occurred in 1985 with the "Laundrette", starring Nick Kamen.
This commercial was based on a retro look of the United States fifties which was very popular in that time in the UK and Europe and helped Levi's to achieve an iconic status again.

Beginning in the 1990s, sampler disks were released with the songs from the commercials.

## Blues commercials since 1984

featuring, among others,

* Jason Alexander (1984)
* Bruce Willis (1984)
* Stanley Tucci (1985)
* Mark Kostabi (1987)
* Jared Leto (1993)

Levi's 501 Blues TV Commercial 19841984 Levi's 501 Blues Commercial features Jason Alexander1984 Bruce Willis Levis 501 Blues Commercial YouTube xvidLEVI'S BUTTON FLY 501 BLUES commercial - November 1985Levi's 501 Blues Commercial - 19881988 Levi's 501 Ad with Jamie Walters

## Other videos

Levi's 1988 EntranceLevi's 501 commercial (Cochran) (1988)Levi's 501 commercial (Refrigerator) (1988)Levi's commercial with Brad Pitt (Camera) (1990)Levi's 501 commercial (Great Deal) (1990)Levi's 501 commercial (Campfire) (1993)Levi's commercial (Procession) (1993)Levi's 501 commercial (Oilrig) (1994)Levi's 501 commercial (Creek) (1994)Levi's 501 commercial (Planet) (1995)Levi's 501 (Drugstore Boy) (1995)Levi's 501 commercial (Drugstore Girl) (1995)Levi's 501 commercial (Taxi) (1995)Levi's 501 commercial (Clayman) (1995)Levi's - "The Chase" 1996Levi's 501 commercial (Riveted) (1996)Levi's 501 commercial (Washroom) (1996)Levi's 501 commercial (Kung Fu) (1997)Levi's - "Impala Man" 1997Levi's - "Car Chase" 1997Levi's - "Ice Cream Man" 1997Levi's - "Bag Boy Fantasy" 1997Levi's - "Test Drive Date" 1997Levi's - "Carwash" 1997Levi's 501 Fifth Pocket commercialPool BoyFlat Eric in Levi's AdLevi's commercial (Odyssey) (2002)Commercial. Levis 501 Patrick RibbsaeterLevi's Type 1 Jeans Runaway Car Commercial
## References

1. ↑ Levi’s Ads in the Age of Psychedelia, at thisisnotadvertising.wordpress.com, August 5, 2013
2. ↑ The Levi’s® Launchpad: Stars Who Starred for LS&Co. at levistrauss.levis.com, January 9, 2019
3. ↑ Samuel Trotman: Levi’s 501 – The story behind Launderette at www.wgsn.com, November 22, 2012
4. ↑ Samuel Trotman: Levi’s Laundrette Advert (1985), Denim Daily Dose at www.wgsn.com, December 19, 2014
5. ↑ The song was especially written for the commercial, see Inside (Stiltskin song) at Wikipedia

## External links

* Classic Levi’s TV Ads Collection. 1985-1997 at chiefdisruptionofficer.com
* The Levi´s TV-commercials throughout the years at www.fen-net.de
* Levi Strauss Music History at fashionsoundtrack.com
* Creek: the best Levi's ad? at www.creativereview.co.uk, June 14, 2011
* Advertisement - Levi's 501 at yourmusbest.info