Mari Swan

> "The astral crow is a ticket out of this hellhole and away from my idiot mother...bitch's genes left me broken. But the darkness has shown the way. It might take years, but this duckling will become a swan."
>
> - **Swan's diary entry**

## Mari Swan

### Alias(es)

Chancellor Swan
Professor Swan

### Occupation

Chancellor (formerly)
Professor (formerly)

## Relationships

### Family

Sally Swan (mother)
Unnamed father

### Acquaintances

Kyle Wilson
Arash Shirazi
Lydia Summers
Jason Ashford
Travis Ming

### Enemies

Dylan Blake
Greg Gilmore
Rosie Perez
Bailey Ward
Deena Harrison

**Mari Swan**, or Chancellor Swan, was the headmaster and youngest chancellor to serve Pendle Hill Academy.

She is the hidden antagonist of Book 1 and Book 2.

## Background

Swan was born in Amherst, Massachusetts, where she lived in Moon Park until she ran away from her mother as a teenager. At Pendle Hill, Swan fabricated that her mother was vivacious poet whose depression resulted in her committing suicide at the fairgrounds by jumping off the ferris wheel, which Swan attended grief counseling sessions. After Bailey and Dylan meet her mother, Sally Swan, at the park, they find Mari's diary from when she was 18-19 years old detailing her resentment towards her mother and her own shame for inheriting their low magicka, a hereditary condition. Mari's diary entry also mentions her catching an astral crow, which was a statue that she had called an "anti-caterpillar charm". Her resentment towards her mother and her condition is likely the reason behind her recampaigning for chancellor after she is fired, which is affiliated with dark magic.

## Plot

### Book 1

When Bailey Ward approaches Swan about her vision of Lydia Summers drowning, she dismisses the vision as a case of nerves and later shares the same sentiments with the administration that Lydia simply left the academy.

### Book 2

After Bailey returns with Lydia is comatose in the infirmary, Swan mentions she has a solution to unblock her third eye that involves concocting a mixture with the remains of an ancestors - an illicit act for witches. Although Swan initially insists that they will not use the spell, Bailey is able to retrieve the remains and revive Lydia with Swan's help.

After Lydia awakens, Swan is removed from her position by the Coven due to her inadequacy, and that her colleague Professor Shirazi will serve as the temporary chancellor. In addition to Shirazi, Professor Wilson and Ms. Blue become running candidates for chancellor along with a mysterious fourth candidate, who is revealed to be Swan herself. With the help of Jason Ashford, Travis Ming, and Lydia, Swan promotes liberalizing spell creation at the academy to create at least three new spells a year and uses the slogan "reclaim your power".

Bailey and Dylan follow her into town where she participates in a grief counseling group every week at the diner according to Mocha Mike. After meeting with her mother Sally Swan they sift through Swan's belongings in her former room at Moon Park, and discover that she fabricated the entire incident. The Spirit of Love additionally shows Bailey a memory from the astral crow of Swan, where she was in the cabin working on a mysterious Weaving Spell. Later, Bailey discovers that Swan is creating a spell that will allow her to transfer the magicka of other witches into her own body that she will achieve with her campaign at Pendle Hill.

Swan tracks Bailey to Moon Park and fights with her on the ferris wheel. While attempting to push Bailey off, she fatally falls to the ground in one of the carts. In her last moments, Swan laments on her wrongdoings and instructs Bailey to look inside the box in her room, where she discovers that the Weaving Spell Swan had tricked her student Cole Blake into creating was intended for a mass possession.

Her funeral is held in the hidden section for witches at Ipswich's graveyard. Swan's mother demands Bailey to keep her actions a secret to allow the Coven to honor her through a craft funeral, and at her burial, she asks Bailey to give a speech and sprouts a Flower of Truth on her grave. Depending on Bailey's choice, she can choose to lie about Swan's wrongdoings, which kills the flower, or denounce Swan's actions at the funeral. Upon speaking the truth about Swan, her mother, still believing that Swan was incapable of committing such crimes, will be angry at Bailey. However, when she sees that the Flower of Truth still alive, Sally will regretfully acknowledge that her daughter's actions caused great damage.

### Book 3

After her death, Bailey and Naomi Wood visit Swan's grave with her mother.

## Relationships

Swan has a strained relationship with her mother, whom she completely disowned. At the academy, Swan's persona of being a warm and gentle chancellor makes her a satisfactory instructor among students.

## Personality

Swan's hereditary influence on her magicka appears to deeply affect her feelings of inferiority, as she seeks to establish herself through any means. She is shown to be immensely ambitious, being the youngest chancellor at the academy despite her restricted magicka. She is intensely ambitious and preoocupied with maintaining power. Although her magicka is considerably weaker, Swan fearlessly attacks those who obstruct her efforts, fighting Bailey and burning the Monolith down at Pendle Hill. In her pursuit for power, Swan only relents on the brink of death, finally realizing how her actions have threaten witch kind.

## Physical Appearance

Swan has bob-length red hair, gray eyes, and light skin.

## Trivia

* Her hobby is fashion design.
* She secretly enjoys eating carbs.
* Swan's sun sign is Gemini.