Born Pink

* Digital
* Apple Music
* Std CD & LP
* Black
* Pink
* Gray
* Kit
* Digipack (Jisoo)
* Digipack (Jennie)
* Digipack (Rosé)
* Digipack (Lisa)

***Born Pink*** (stylized in all uppercase and alternatively titled "**BLΛƆKPIИK Born Pink**") is the second Korean studio album by BLACKPINK. It was released on September 16, 2022 with "Shut Down" serving as the title track.

"Pink Venom" was released as a pre-released single on August 19, 2022.

The physical album comes in nine versions: Black, Pink, Gray, Kit, LP, and individual member digipack.

## Background and Release

On August 1, 2022, a Born Pink announcement trailer was posted on the group's social media accounts announcing that the group would be releasing a pre-release single in August, an album in September, and starting a world tour in October. Later that day, YG explained that Born Pink is the project name for their upcoming releases. On August 8, a teaser poster was posted which revealed that the group would be releasing the pre-release single, "Pink Venom" on August 19. On August 10, a teaser poster was posted which revealed that the group will be releasing their second studio album, *Born Pink* on September 16. On August 11, YG revealed that pre orders had open up and that the album would be released in five physical versions: Pink, Gray, Black, KiT and LP.

On August 24, YG Entertainment revealed that BLACKPINK are filming the music video for the title track for *Born Pink* in Gyeonggi province. They also added that the title track will shock the fans and that the music video will raise the status of K-pop quality to something that hasn't been seen before.

## Promotions

BLACKPINK performed "Shut Down" for the first time on September 20 at *Jimmy Kimmel Live!*.

## Commercial performance

On August 18, it was reported that *Born Pink* has reached 1.5 million pre-orders. On August 25, it was reported that *Born Pink* has reached 2 million pre-orders.

As of September 17, YG reported that *Born Pink* 52 #1's on the iTunes Top Albums Chart and 60 #1's on the Apple Music Top Albums chart. "Shut Down" also got 43 #1's on the iTunes Top Songs chart and reached #1 on China's QQ Music realtime chart.

*Born Pink* sold 1,011,266 copies in its first day of release on Hanteo. It's the first album by a female artist to sell over 1 million on the first day on Hanteo.

On QQ Music, all the songs including the title track "Shut Down" followed suit and achieved so-called line-up. In Japan Line Music, these new songs were placed side by side at the top of the charts.

Circle chart reported that *Born Pink* sold 2,141,281 copies during the week of September 11 - September 17. The album sold over 2 million copies in the first two days of release.

*Born Pink* debuted at #1 on the United Kingdom Official Albums chart. It's the first album by a Kpop girl group to chart at #1.

*Born Pink* debuted at #1 on the Billboard 200 chart. It's the first album by a Kpop female artist to chart at #1 and the first female girl group album to reach #1 since 2008. During the first week, the album reached 102,000 equivalent album units (75,500 traditional album sales, 25,000 streaming equivalent album units, and 1,500 track equivalent album units).

For the month of September, *Born Pink* sold 2,517,206 copies on Circle Chart.

The album had 33,161,519 filtered streams on its first day in Spotify.

## Tracklist

1. "Pink Venom" - 3:06
2. "Shut Down" - 2:55
3. "Typa Girl" - 2:59
4. "Yeah Yeah Yeah" - 2: 58
5. "Hard to Love" - 2:42
6. "The Happiest Girl" - 3:42
7. "Tally" - 3:04
8. "Ready For Love" - 3:03

## Video Gallery

* Teasers
* Music Videos
* Making Film

BLACKPINK - ‘Pink Venom’ M-V TEASERBLACKPINK - ‘Shut Down’ M-V TEASER

BLACKPINK - ‘Pink Venom’ M-VBLACKPINK - ‘Shut Down’ M-V

BLACKPINK - ‘Shut Down’ M-V MAKING FILM
## Trivia/Achievements

* Born Pink has over 2 million pre-orders total. It’s the first album by a K-pop female act to achieve this.
* Born Pink has over 900,000 pre-orders on Ktown4U.
	+ It's the fastest album by a K-pop female act to have over 100,000 pre-orders in just 12 hours on KTown4U.
	+ It's only album by a K-pop female act to have over 130,000 pre-orders in 24 hours on KTown4U.
	+ It got 142,000 in 24 hours and broke the record for the most pre-ordered album in 24 hours.
	+ It's the most pre-ordered album by a K-pop female act in 2022 on Ktown4u with 233,000 copies.
* Born Pink has sold over 1.6 million copies on Hanteo.
	+ It's the first album by a K-pop girl group to sell over 1 million copies on the first day in just 12 hours on Hanteo.
* Born Pink achieved 75 #1's on the iTunes Top Albums Chart and 60 #1's on the Apple Music Top Albums Chart.
* Born Pink has over 500 million streams on Spotify.
* Born Pink debuted at #1 on the Circle Album Chart with 2,141,281 copies sold.
	+ It's the best-selling album by a female act on the chart.
	+ It's the first album by a K-pop girl group to sell over 2 million copies on the chart.
* Born Pink debuted at #1 on the UK Official Albums Chart.
	+ It's the first album by a K-pop girl group to chart at #1.
* Born Pink debuted at #1 on the Billboard 200 Albums Chart.
	+ BLACKPINK is the first Korean girl group to achieve this.
* Born Pink is the most streamed album by a K-Pop female artist released in 2022.
* Born Pink spent 14 days at #1 on the Worldwide Apple Music Chart.
* Born Pink had 33,161,519 filtered streams on its first day in Spotify, becoming the biggest debut of all time for a female group.

## References

1. ↑ 'BORN PINK' Announcement Trailer.
2. ↑ (KR) Naver: 블랙핑크, 9월 정규 2집으로 돌아온다…10월부터 월드투어
3. ↑ @BLACKPINK on Twitter (August 8, 2022)
4. ↑ @BLACKPINK on Twitter (August 10, 2022)
5. ↑ @ygent\_official on Twitter (August 11, 2022)
6. ↑ Soompi: BLACKPINK Revealed To Be Filming MV For Upcoming Studio Album “BORN PINK”
7. ↑ Billboard: BLACKPINK Whip it Good on ‘Kimmel’ With ‘Shut Down’
8. ↑ (KR) Newsen: 블랙핑크, 앨범 선주문 150만장 돌파…걸그룹 최고 기록 낼까
9. ↑ Soompi: BLACKPINK Becomes 1st Female Artist To Surpass 2 Million Stock Pre-Orders With “BORN PINK”
10. ↑ Soompi: BLACKPINK Sweeps iTunes Charts All Over The World With “BORN PINK” And “Shut Down”
11. ↑ Soompi: BLACKPINK Becomes 1st Female Artist In Hanteo History To Surpass 1 Million 1st-Day Sales With “BORN PINK”
12. ↑ (KR) YTN: 블랙핑크 'BORN PINK' 뜨자...차트도 평단도 들썩
13. ↑ (KR) Circle Chart: Album Chart 2022 Weeks 38
14. ↑ Soompi: BLACKPINK Becomes 1st K-Pop Girl Group Ever To Top UK’s Official Albums Chart With “BORN PINK”
15. ↑ Soompi: BLACKPINK Makes History On Billboard 200 As “BORN PINK” Debuts At No. 1
16. ↑ (KR) Circle Chart: Album Chart 2022.09 Month