Maxvalu

**Maxvalu** ( **MaxValu** ) is, ion group nine domestic corporations and overseas 4 corporation is to expand the supermarket is (SM). It mainly handles food products, and has 740 stores in Japan  and 92 stores overseas (as of February 2020). If you take only the store brand, it is the largest supermarket in Japan. In addition, it is currently the only supermarket in Japan that has chain stores nationwide from Hokkaido to Okinawa.

## Overview

The first store, Max Value Esashi Store ( Esashi City , Iwate Prefecture , now Esashi City , Oshu City , closed on January 31, 2019  ) opened on October 28, 1994 . Development original name is " **Makkusubaryu** in" (MAXVALU), was renamed to the current "Maxvalu" from new stores in November 1998, the store logo was also revamped  .

It is said that it was developed with reference to the American food and drug (FOOD & DRUG) combination store as a business format that combines a large supermarket called a supermarket (SSM) and a drug store. The concept was created by a project team established in 1993, and the format was set in detail at the beginning of development , with a sales floor area of ​​3,000 m 2 and a trade area population of 30,000.

Currently, the product lineup is centered on food as a supermarket format. Many stores have long business hours and are open 24 hours a day, 7 days a week, so they compete not only with other supermarkets but also with convenience stores . On the other hand, some large-scale stores have opened as core stores of neighborhood shopping centers (NSC). On February 20, 2010, the business transfer from AEON Retail (substantial spin-off) led to the establishment of six new Maxvalu regional corporations, and most of the NSC's operating bodies have been transferred to each corporation.

The name of the store before the merger / acquisition by Aeon Group such as Yaohan , Joyful Tokai , Hello, Argus, Living Hall  , Sapporo Food Center , Joy , Ichimaru , KOHYO , Peacock Store, Red Cabbage, etc. operated by Maxvalu regional corporations. Stores that meet the conditions set by Maxvalu in terms of sales floor area, etc., tend to be renamed to Maxvalu at the timing of refurbishment. In some stores operated by regional corporations, even if the stores do not meet the conditions set forth by Maxvalu, there are cases where the store brand is unified to "Maxvalu" and its derivative business formats (described later), but since 2008, until now. On the contrary, the number of cases where Maxvalu stores are converted to the discount store " The Big " is increasing, and there are some areas where "Maxvalu" is no longer present due to the conversion to "The Big" ( See below). There are also stores that have been renovated from Maxvalu to KOHYO and Marunaka.

Prior to unifying the general merchandise store to "AEON" in March 2011, the "ÆON" logo was added to the left side  from the Inatori and Yugawara stores, which changed their name from "Yaohan" on January 29, 2011. The store brand logo (indicated as "ÆON MaxValu") has been changed to the store brand logo with the "ÆON" logo, and the store brand logo with the "ÆON" logo will be used for new stores opened after that. Stores newly opened after January of the year have undergone a minor change to the store brand logo with the "ÆON" logo).

## Derivative business format

The following are derivative businesses of Maxvalu.

MaxValu GRAND
SSM (supermarket / supermarket) business format with a wider product lineup than regular Maxvalu. The first main store is the Rock City Himeji store, which opened in February 2011 (currently Aeon Town Himeji store, Himeji City , Hyogo Prefecture , operated by Maxvalu West Japan , but changed to Maxvalu at the reopening on July 29, 2017). .. In July of the same year, the Chikusa Wakamiya Odori store ( Chikusa-ku , Nagoya City, Aichi Prefecture , Aeon Town Chikusa , operated by Maxvalu Chukyo at that time  ) was reopened as the "Maxvalu Grand" business format. Furthermore, in September 2013, Maxvalu Chubu (at that time)  opened a new store, the Meisei store ( Nishi-ku , Nagoya City, Aichi Prefecture , Aeon Town Meisei ).[1]Maxvalu[2]Maxvalu[3][4][5]Maxvalu[6]Maxvalu[7]MaxvaluMaxvalu[8]MaxvaluMaxvalu[9]Maxvalu[10]Maxvalu
MaxValu Express
The store name used for small-scale stores in central Tokyo. The concept is "simple & fresh, good things, easy". AEON Retail was launched in 2009, and now it is expanding to Maxvalu Kanto , which took over the business , Maxvalu Hokkaido, Maxvalu Tohoku , Maxvalu Tokai , Koyo , Maxvalu West Japan , and AEON Kyushu . In particular, at Maxvalu Tokai, most of the stores of "Maxvalu EX" that had been independently developed so far have been renamed and unified to "Maxvalu Express", and on September 1, 2019, stores that were incorporated from Maxvalu Chubu (opening) With the addition of (including stores that were initially operated by Maxvalu Chukyo), the number of stores is larger than that of other operating companies.
### Disappeared business format

MAXVALU
Above initially as was "Makkusubaryu" is the official name, changed its name to the "Maxvalu" is advanced, to the last remaining have been Eniwa store ( Hokkaido Eniwa , at the time Maxvalu Hokkaido management) is 2016 the end of February Since the store brand was changed to Maxvalu due to the renovation of Hokkaido, no store has been officially announced as a store brand  .
MaxValu Prime
An SSM business format with the concept of a high-quality, low-priced product lineup that focuses on "deliciousness." The first store in this format is the MARK IS Shizuoka store ( operated by Maxvalu Tokai, Aoi-ku , Shizuoka City, Shizuoka Prefecture ), which opened in April 2013 . The logo design is the same as the "Maxvalu" logo, but the design is significantly different, and the color is dark green. Currently, the name has been changed to "Maxvalu", so it does not exist.