Principal Steinbeck

**Principal "Gerald" Steinbeck** is the main antagonist of the *Bear and Friends* franchise who made his debut in Unicorn Goes to School! He hates fun, loves *Teen Titans GO!* for some reason, and runs Nebraska Elementary. His name is based on the character with the same name from the SML franchise.

## Fictional character biography

### Prior to the series

Throughout the series, it is hinted that Steinbeck isn't actually a human, based on his claims that he is over 12,000 years old and a "form of pure awesome". Steinbeck's backstory and lore is set to be explored further in *The Bear and Friends Movie*.

### Series

Steinbeck is introduced in Unicorn Goes to School, where he is the principal of her school. Throughout the episode, he becomes increasingly annoyed and angered with her. At the end, he tries to kill her, but Bear knocks him out and he is sent to prison, vowing his revenge against Bear and his friends. He reappears in later seasons running the school again, but is arrested again sometime after the events of Season Four.

### *The Bear and Friends Movie*

A bounty hunter named Steve breaks into the house and battles the three, knocking out Bear and badly injuring Unicorn. As Bear awakens, Bear's Dad reveals that he was sent by Steinbeck, who was once his enemy when he was friends with Dog's Dad and Unicorn's Mom. Bear decides to travel to Steinbeck's lair with the help of his friends - Bear's Dad, Dog, Unicorn, Sam, Fred the Flamingo, Josh, and Unicorn’s Dad - to figure out what he's planning. They arrive at Steinbeck's lair, where he captures them and reveals that he plots to wipe out animals from the planet following the death of his parents. Afraid, Bear and his friends escape and return to the house.

That night, Steinbeck breaks into the house. He battles Bear, but overpowers him, and Bear and his friends escape the house and go into hiding. He then makes a mess out of their house and sends Steve after them in a desperate act of revenge. Steve returns to a disappointed Steinbeck and reveals his failure, prompting Steinbeck to try and capture them himself. Days later, Steinbeck arrives and finds them. Bear and his friends run to the park where they go into hiding, with Steinbeck heavily in pursuit. Bear stays behind to fight off Steinbeck while Unicorn teleports everyone else away, leading to Bear's capture. Bear's Dad and Dog attempt to sneak into the house and rescue him, but Steinbeck arrives and captures them as well.

Bear battles Steinbeck, who overpowers him and nearly kills him as Bear's Dad arrives with the rest of the group. The group unites and defeats Steinbeck, sending him back to prison and returning their lives to normal.

## Personality

Serving as the main antagonist of the series, Steinbeck is a violent, rude, malevolent human being who wants to bring harm to anyone who threatens him. Throughout the series, he constantly seeks revenge against his enemies and plots worse and worse things as time goes on, often with the intent of murder.

## Appearance

Principal Steinbeck is 5’ 11” and has dirty blonde hair which the length and styles change throughout the series. He is 6'1" and pale, possibly due to spending all of his time inside running a school.