Season 4 - XCX World

Charli XCX

## Enter The Season

**XCX World** was the fourth season of **Jaracza Music Getaway** series. The participants were listening to the discography of **Charli** **XCX**.

## About The Artist

**Charlotte Emma Aitchison** (born 2 August 1992), known professionally as **Charli XCX**, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery by a promoter who invited her to perform at warehouse raves. In 2010, she signed a recording contract with Asylum Records, releasing a series of singles and mixtapes throughout 2011 and 2012.

In 2012, Charli XCX rose to prominence with the Icona Pop collaboration "I Love It", which became an international success, reaching top 10 in North America and Europe. Her debut studio album, *True Romance* (2013), was released that year to critical acclaim but failed to meet commercial expectations. In 2014, she contributed the hook and bridge to "Fancy" by rapper Iggy Azalea, which finished the year as one of the best-selling singles worldwide and was nominated for two Grammy Awards. The same year, Charli XCX released "Boom Clap", which became her first solo top-ten single on the *Billboard* Hot 100. Her second studio album, the punk-influenced *Sucker*, was released at the end of the year, and spawned the successful singles "Break the Rules" and "Doing It".

In 2015, Charli XCX began working alongside producers associated with the UK collective PC Music, developing a more experimental sound and image. While working on her third album, she released the *Vroom Vroom* EP (2016) and the mixtapes *Number 1 Angel* and *Pop 2* (both 2017), as well as a series of singles including the BPI-certified "After the Afterparty", "Boys", and "1999". Her third and fourth studio albums, *Charli* (2019) and *How I'm Feeling Now* (2020), received widespread acclaim; the latter was created within a span of six weeks during the COVID-19 lockdowns. In 2021, Charli XCX co-wrote and provided vocals on the Jax Jones and Joel Corry single "Out Out". The singer's fifth album, *Crash*, was released in March of 2022, and became her biggest commercial success to date.

In addition to her solo work, Charli XCX has co-written songs for other artists, including Iggy Azalea's "Beg for It" (2014), Selena Gomez's "Same Old Love" (2015), Blondie's "Tonight" (2017), the Shawn Mendes & Camila Cabello duet "Señorita" (2019), and the Sigala & Rita Ora collaboration "You for Me" (2022).

## Background

**XCX World** was the fourth season of **Jaracza Music Getaway** series. Charli XCX was chosen as the reviewed artist for three reasons: the getaway was meant as an introduction for the participating judges to the relatively new genre of music called *hyperpop*, she has been anticipated by Jules, and she has released her then brand new album *CRASH* earlier that year.

## Promotion and Schedule

**Season 4** was moderately promoted. Simple graphics, as well as predetermined schedule had been established before the conception of the event. In the first week of getaway *Charli XCX Introduction* took place. It was a form of getting to know the artist through the means of written information as well as short YouTube videos. The topics included:

* *HOW CHARLI XCX CREATED HYPER POP MUSIC* (04.07.22)
* *69 QUESTIONS WITH CHARLI* (05.07.22)
* *TRUE ROMANCE OR SUCKER* (06.07.22)
* *XCX WORLD THE LOST ALBUM* (07.07.22)
* *TAXI* (08.07.22)
* *FRIENDSHIP WITH SOPHIE* (09.07.22)
* *JUST CHARLI BEING CHARLI* (10.07.22)

During the evaluation of the respective albums and as a way to make the rollout to ranking announcements more exciting, the GIFs, picturing Charli XCX in different music videos, were used. It has to be noted that there was a break in XCX World getaway beacuse of Beyonce's getaway interruption caused by the latter's release of the new album *RENAISSANCE*. Also the final week of the gataway has been later rescheduled to the week prior, because of the change in date of the *Vibing with Zosia 2022 Edition* event in which Doma, Eric, Jules and Wiciu all took part.

## Final

   At the end of the getaway, typical watching of all of the artist's music videos took place. The gala was firstly teased with the video consisting of a video tease of each album. The results of the getaway, meaning the ranking of the albums, were published at the same event, similar to the second getaway, but with slightly different approach in timing, as a way to increase the excitement. The results were presented individually between the groups of music videos from particular albums. It meant that different parts of the results were coming out at different times throughout the whole duration of the event.