CM training video

Contraception methods training video is part of the Contraception methods package. It originally lied in the first half of the Project Execution, but after the Midway Revised Brief, it is ultimately the only main video the team produce in this project.

## Format

### 1st iteration

The training video is a ***10-mins long video*** explaining 8 birth control methods, detailing their pros and cons. The video feature 3d graphics with visual and written description of each method, and a simple storyline of a young worker lady who fears of having too many kids, but is then introduced to modern birth control methods by a PHE.

The main purpose of the video is to ***deliver information of birth control methods*** and act as a ***recap training materials*** for female workers who are unable to attend LIFE's training sessions or have to attend ***online training*** sessions (such as this pandemic, lockdown situation)

### 2nd iteration

After the midway revised brief, the team was surprised to know that the purpose of the video is now changed: the client put less emphasis on the 'educational/informative' value of the video and wanted a more ***'marketing-liked' materials*** that act as a 'trailer' for the training sessions.

The main purpose now is no longer deliver information but to ***create an engaging setting*** that hooks the audiences and ***encourages them to attend the offline training sessions***. To do this the video has to be much shorter (***under 5 mins***) and needs a lot more scenes dedicated to ***storytelling*** instead of explaining scientific facts.

## Major timestamps

The video is the toughest and most time-consuming task of the package and was executed by the whole team. Most tasks are executed in dependency and overlapping each other so there is no clear timeline for just the execution of the training video. However the timestamps can be roughly laid out as below:

### 1st iteration

**First stage of the video ( July 25-26 )**

* Quyen and Uyen finished writting script for video
* Thuc finished refinding the 3rd moodboard
* Hoang finished refinding 2nd storyboad for contraceptive methods video and nutrition video
* Quyen finished searching for royal free music background.

**Second stage of the video ( August 2-7)**

* Thuc finished drawing 2D background and human figure
* Team finished finalizing fonts style and size
* Thuc finished voice over task
* Quyen, Uyen and Hoang finished 8 contraceptive methods 3D model and animation.
* Quyen, Uyen and Hoang finished adding 8 contraceptive methods animation into 2D background.

**Third stage of the video (August 8-12)**

* Quyen, Uyen and Hoang finished adding voice over and sound effect in 8 contraceptive methods videos.
* Quyen, Uyen and Hoang finished editing animation to match with the narrator speed.

**Fourth stage of the video (August 14-20)**

* Quyen finished compiling video with background music
* Thuc finished translate the subtitle
* Hoang finished creating the subtitle for video
* Quyen render full video with no subtitle and sub
* Feedback meeting with clients

### 2nd iteration

**First stage of the video ( August 20 - 25)**

* Uyen, Quyen, Thuc rewrite and audit script
* Uyen, Quyen draw storyboard
* Thuc experimented and redraw new visuals for 2D human figures
* Thuc contacted voice actresses for another recording sessions

**Second stage of the video (August 26 - 29)**

* Finalized script and get confirmation from client
* Finish 2D drawings of all scenes
* Start animating individual scenes
* Prepare test animation for client
* Contacting voice actresses and record narration voices

**Third stage of the video (August 30 - Sept 2)**

* Finish animating indivudal scenes
* Adding narration, sound effects and music
* Get confirmation from client about the test animation
* Translate subtitles

**Forth stage of the video (Sept 3 - 6)**

* Compiling full video and render
* Adding BG music and transition

**Fifth stage of the video (Sept 6-13)**

* Add subtitle and render
* Final touches and official delivery to client

## Storyline and detailed script

### 1st iteration

#### Storyline

The storyline started with a young woman who fear that she will get pregnant, she imagine holding a positive pregnancy test and the fear washed over her. she image seeing her struggled husband holding their crying kids. A woman PHE step in and break that fear away from her, metaphorically using the needle to burst her fear bubble. To ease down the young woman's fear, the PHE begin by introduce to the young woman about the 8 contraceptive methods. After hearing about the contraceptive methods, the young woman become happier and more releave. Then she become happier and enjoy her life with her love one.

#### Script

The script is a more detail version of the storyboard including time for each scene, description, narration and voice over script, 3D element, 2D element, music and sound effect. The team had completed and changed the script ***three times***. The script changed due to the ***client not approve about the narrator lines***. Therefore, the storyline, the graphic style and animation stayed the same.

**The first script (28/07)**

* The team's first script (the first script can be found in this link) is aiming for a ***trustworthy voice and asurring feeling***. But the client wanted us to change the tone to ***either a personal story sharing or a friendly conversation with the audience*** (the edited script by client can be found in this link)

* Shorted quoted from the client's edit: "*the tone and the word choose doesn't match up with the colorful and happy theme of the art style. To connect more with the audience, we suggest you guys to follow either a personal sharing narrative or a friendly conversation narrative*".

* Client responded: *First way, a friendly conversation narrative (the example for friendly conversation can be found in this link), the conversation can go like: "Hi friends, have you ever seen yourself in this situation? It's scary isn't it, from 2 kids to 4 kids"*

* The client responded: *The second way is personal sharing narration and gave example for the personal story sharing narrative (the example for personal story sharing can be found in this link ) , the line can go like: " Don't be surprice, I been through stuck in the thought of fear, fear of unwanted pregnancy. I suppost you been through it also"*
* The client want us to go either the personal narrative way or a personal sharing way to have a connection with the audience.

* Client said: *"For each scene, you guys should have an estimate number of time to adjust the information accordingly"*

* No comment on art style.

**The second script (02/08)**

* The team agreed to follow the ***friendly conversation approached*** (the second script can be found in this link)
* Adding narrative lines to the side character
* Change the narration line to more ***friendly, informal and happy tone***.

* Client's reponded: *" I have a bit of comments on the narration lines, for the line can go smoothly. If anything I didn't comment is all good"*

* The client has some minor change on narration (change pronouce, the tone of voice, the word use) but nothing too significant (the edited script by client can be found in this link)
* No change in art style.

**The third script (03/08)**

* The team had consider on the change for narration line, (the team third script can be found in this link

* After the viewing the third script, client edit the narration again (the third script client edited can be found in this link ),

* The client said "*If the team have no problem with the edit, you guys can start the video process"*
* The team change the line to the client's edit then send to the voice actress. (the final script can be found in this link)

* No comment in art style.

### 2nd iteration

Taken lessons from the first iteration, the team worked on the second script with several improvements:

* The script is written in Vietnamese 100% to avoid any confusion for the client
* Detailing the background, 2D and 3D graphics and animation more clearly
* Note the total estimated time length of the video
* Multiple characters, multiple narration lines, detailing the mood of the characters
* Prepare storyboard mainly for client's easier visualization of the animation and scene settings.

**Storyboard**

**First script**

**Client's feedback**: some adjustment in the pronouns and the final scenes: the PHE will mention that she can advice 1:1 for those who need more information, also mention that the following weeks they will provide more useful information on other topics. Mr. Tan himself fixed the script directly the team had no comment on it, so we use the script to proceed.

## Design elements

### 1st iteration

#### 2D graphics

**Human element**

Human element is representing the PHE, young woman working in the factory, the young woman's husband and their kids . The human figure was in simple 2D style with white outline wearing clothes. 2 most important outfit are PHE uniform (pink) and factory worker uniform (blue), which also belong into the moodboard. Show the audience a sense of identity and relatable while not attract too much attention to the figure (2D) but instead lead the focus on to the 3D model of contraceptive methods.

#### Decorative background

There are two kind of decorative background in the video: decorative background supporting human figure and abstract decorative background (for the 8 conceptive methods). Both of the decorative background have similar design feature to the human figure such as white lines and color based of from the moodboard. decorative background supporting human figure helps to portrait the character emotion and their enviroment setting, while the abstract decorative background helps to bring up the excitement of the clip. In the abstract decorative background, the team decided to remove the yellow theme abstract background due to the lightness of the yellow, the text is hard to read. Therefore, purple, pink and blue is the main color theme in the abstract background.

#### The visual of the video aligned with the color palette, typography and design style of the whole project (refer to Design Consistency).

**3D graphics**

3D model was made with Blender version 2.9. 3D animation of each methods was render out purposly to drawn the attention of the audience to the methods while help the audience visualize better. To understand what the method look like in 3D point of view. the 3D animation showing 360 angle of the methods and placed into a 2D background decoration. the animation can be access by this link

**Condom**

the condom animation has 4 seperate clip later was added together in after effect. Was then render out with clear background. (scene 05)

(to access the animation clips, please refer to this link)

The orginal animation was rejected due to the angle. The client want the condom to be horizontal. (please refer this link to the older version of the video)

Important note from section 3:

Client wrote: *we think the condom should be in side view not top view*

**Daily pill birth control**

the daily pill birth control animation has 3 seperate clip later was added together in after effect. Was then render out with clear background. (scene 06)

(to access the animation clips, please refer to this link)

**Emergency birth control**

the emergencu birth control animation has 4 seperate clip later was added together in after effect. Was then render out with clear background. (scene 07)

(to access the animation clips, please refer to this link)

**Birth control shot**

the syringe animation render out with clear background. (scene 08)

(to access the animation clips, please refer to this link)

**Contraceptive implant**

the contraceptive animation has 2 seperate clip later was added together in after effect. Was then render out with clear background. (scene 09)

(to access the animation clips, please refer to this link)

**IUCD**

the IUCD animation has 3 seperate clip later was added together in after effect. Was then render out with clear background. (scene 10)

(to access the animation clips, please refer to this link)

**Vasectomy**

the testical animation render out with clear background (scene 11)

(to access the animation clips, please refer to this link)

**Female sterilisation**

the female uterus animation render out with clear background (scene 12)

(to access the animation clips, please refer to this link)

**Testing stick**

Pregnant test was render out as image with clear background then add into the animation (scene 01)

(to access the image clips, please refer to this link)

**Surgery knife**

Surgery knife was render out as image with clear background then add into the animation (scene 04 and 13)

(to access the image clips, please refer to this link)

### 2nd iteration

#### 2D graphics

**Human figures**

**Background**

The BG is now monotone, with purple for sad scenes, yellow for scenes starring the workers mainly, the blue for scenes of the PHE introducing the contraceptives, and lastly pink for happy-ever-after final scene.

The level of BG also increased significantly.

**Icons**

Recycle the icons from the 1st iteration's flipchart to use in replace for the text in the video.

#### **3D graphics**

Keep the same 3D graphics as 1st iteration. By incorporating the 3D graphics into the scene (for eg. sit on hands) now feel more harmonized with the 2D graphics.

## Audio

### Sound effect

#### Iteration 1

Sound effect including human noise to support the mood and expression of the character or their action. Human sound such as "human female sigh 2", "Soundsilk upset baby groans" and "Baby cry hard 2" in scene 01-04. These sound effect are **royal free**.

* Human female sigh 2 was found in adobe auditon human element folder and can be access in this link

* Soundsilk upset baby groans was found in Soundsilk (unfortunately the soundsilk website is down)
* Baby cry hard 2 was found in fesliyanstudios and can be access in this link

#### Iteration 2

Sound effect in iteration 2 including element from the iteration 1 such as human noise to support the mood and expression of the character or their action. Human sound such as "human female sigh 2", "Soundsilk upset baby groans" and "Baby cry hard 2" in scene 01-04, and added new element like "Street-crowd-ambience" and "Balloon pooping\_burst\_blast". These sound effect are **royal free**.

* Human female sigh 2 was found in adobe auditon human element folder and can be access in this link

* Soundsilk upset baby groans was found in Soundsilk (unfortunately the soundsilk website is down)
* Baby cry hard 2 was found in fesliyanstudios and can be access in this link
* Balloon popping \_ burst \_ blast was found in picturetosound and can be access in this link
* Street-crowd-ambience was found in Orangefreesound and can be access in this link

### Background music

3 background music no word **royal free**, with main instrument is piano, help to not distract the narrator voice but rather support it. During scene 01-04, the music is a slow piano to portrait the heave and sad feeling of the character. From scene 05-12, the music is rather happy and upbeat fast piano, help the audience to feel more excited about the information and help them to be more engage. Lastly, from scene 13-16, the music become inspirational, a higher note piano music helps the audience to become more relieved, portraiting the character's feeling as well. Background music also helps to reduce the voice record distracting background noise such as fan, car,...

#### **Music:**

##### Iteration 1

* Scene 01-04: Bensound-adventure by Bensound (the music can be found in this link)
* Scene 05-12: Bensound-inspired by Bensound (the music can be found in this link)
* Scene 13-16: Bensound-onceagain by Bensound (the music can be found in this link)

More info at: www.Bensound.com

##### Iteration 2

* Scene 01-10: Bensound-adventure by Bensound (the music can be found in this link)
* Scene 11-22: Bensound-electric by Bensound (the music can be found in this link)
* Scene 23-26: Bensound-onceagain by Bensound (the music can be found in this link)

More info at: www.Bensound.com

### Narration

#### 1st iteration

Team 4Her decided that the narratation should show a level of relatable to the audience, showing a more simple-mannered tone of voice. Mimicking daily conversation and an imformal vibe. Shorten the distance feeling between the audience and the video. Therefore, in the narration script, it will be in first person using "I" as a pronoun, using words like "ain't" or "don't worry", and asking the audience back such as " Isn't it?". For more info please refer to the Script (the script can be found in this link )

* Scene 01-04 (the narration voice recording can be access in this link)
* Scene 05 (the narration voice recording can be access in this link)
* Scene 06 (the narration voice recording can be access in this link)
* Scene 07 (the narration voice recording can be access in this link)
* Scene 08 (the narration voice recording can be access in this link)
* Scene 09 (the narration voice recording can be access in this link)
* Scene 10 (the narration voice recording can be access in this link)
* Scene 11 (the narration voice recording can be access in this link)
* Scene 12 (the narration voice recording can be access in this link)
* Scene13-16 (the narration voice recording can be access in this link)
* Worker voice (the voice recording can be access in this link)

The recording was recorded seperate by each scene. It is easier to edit and save energy for the voice actresses. Due to the lack of resources and lock down, the team can't support the voice actresses as much as we wanted. Therefore, in the folder will have 2 version of the record, the denoise and the orginal. The denoise used Audobe Premiere Pro to reduce the background noise.

#### 2nd iteration

In the 2nd iteration, to save time and effort for the team, Quyen, Uyen and Thuc participate in the narration recording as side characters.

All recordings of dialouges can be found in this folder.

## Voice actresses

### 1st iteration

The voice actresses in this video are Minh Chau and Thanh Tuyen. The voice actresses are approved by the client before the official recording.

### 2nd iteration

Since we change the script into "an actual conversation". Therefore it will be 5 voice actors this time:

* Peer Health Educator: Minh Chau
* Female Worker 1: Thanh Tuyen
* Female Worker 2: Uyen
* Female Worker 3: Quyen
* Female Worker's Husband: Thuc

Refer to Voice actresses for more details.

## MIX MEDIA (2D and 3D)

### 1st iteration

The final stage of the video is to combine 2D background, text, voice over and 3D animation.

* Scene 01-04 (intro)

(to access the mix media clips, please refer to this link)

* Condom (scene 05)

(to access the mix media clips, please refer to this link)

* Daily birth control pill (scene 06)

(to access the mix media clips, please refer to this link)

* Emergency birth control pill (scene 07)

(to access the mix media clips, please refer to this link)

* Birth control shot (scene 08)

(to access the mix media clips, please refer to this link)

* Contraceptive implant (scene 09)

(to access the mix media clips, please refer to this link)

* IUCD (scene 10)

(to access the mix media clips, please refer to this link)

* Vacetomy (scene 11)

(to access the mix media clips, please refer to this link)

* Female sterilization (scene 05)

(to access the mix media clips, please refer to this link)

* Scene 13-16 (ending)

(to access the mix media clips, please refer to this link)

### 2nd iteration

Intro scene

Introducing the PHE scene

Condom scene

Emergency pill scene

Daily pills scene

Contraceptive injection scene

Contraceptive implant scene

UICD scene

Male sterilization scene

Female sterilization scene

Outro - ending scene

To access the mix media clips, please refer to this link

## English subtitle

The English subtitle is an additional element that 4HER suggests in response to client's desire of an English version of the video to be able to share in foreign countries. The English subtitle for the video actually lies Priority 2, but the team managed to pull it through as we think the additional version video may be able to reach more audiences (refer to Project execution for priority levels). In the end 4HER Team was successful in completing the English subtitle within the deadline.. Since the iteration 1st video script was changed into iteration 2nd video, the English subtitle will be change as well.

* The English subtitile rough translate can be access by this link (1st iteration)

The video iteration 1 with subtitle can be access here (Link)

* The English subtitile rough translate can be access by this link (2nd iteration)

### 1st iteration

Here is the 2 test on Sound, subtitile, quality and transformation of the final video

* This video was made in 12 August 2021, (here is the link)
	+ Highlight problem
	+ Music too loud
* This video was made in 17 August 2021, (here is the link)
	+ Highlight problem
	+ Text layout

### 2nd iteration

The final video sent to the client received very good feedback. The only thing the client asked for was cutting the phrase that "condom is the cheapest contraceptive". The team fixed it in no time.

Final video can be found here.

## Task allocation

* Script writing and auditing: Uyen, Thuc, Hoang, Quyen
* 2D drawing: Thuc
* 2D animating: Uyen, Hoang, Quyen
* 3D modelling: Quyen, Hoang, Uyen
* 3D animating: Hoang, Uyen, Quyen
* Full video compiling: Quyen
* Sound effect designing: Quyen
* Background music designing: Quyen
* Subtitle translating: Thuc
* Subtitle adding: Quyen

## Client's critique and feedback

* The script of the video was reviewed three times in total (28th July, 2nd August, 3rd August) and finally approved by the client on 5th August 2021. The first version of the script was critiqued as too "serious" and formal and was suggested two directions (see above for more details). The second version of the script was closed to expectation but was a bit too long and the full video may exceed 10 minutes. The final version script only needs a bit of tweaking in some words, as well as changing the pronoun to "tôi" (can be read as "tui") to sound more mature.
* The additional animation for the video was approved to be Priority 2 (hence not necessary) on 6th August 2021.
* Client want to add logo Her plus Project to video on 15 August 2021
* Client want to change 2D art style of the video on 18th August 2021
* Client want to change highlight style on 18th August 2021
* Client want to change video to be more entertaining instead of educational video on 18th August 2021
* Client gave Team an option of making 3 min commercial/Marketing video or continue the educational way on 18th August 2021
* Client approved renewed visual for the video on 25th August 2021.
* Client approved sample animation on 30th August 2021.
* Finished video sent to the client and end-users for feedback on 6th September 2021
* Client feedback on the video on 10th September 2021.
* Finalized video and English subtitle version sent to the client on 13th September 2021.