Youth Shanghai 2023

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过去五年，我们上海在开放创新上面取得了很大的成绩。我们米哈游作为过去五年，也是依托上海创新创业的环境，取得了比较大的发展。这次我也是特别关注未来5年，整个我们上海的这个规划，尤其是在建设全球影响力的现代化国际大都市这方面的一些举措，因为我们过去这5年国际化业务发展得不错，所以我们也是特别关注国际化大都市方面的举措。
Over the past five years, we have achieved great success in open innovation in Shanghai. As miHoYo, we have also made significant progress in the past five years, relying on the innovative and entrepreneurial environment in Shanghai. I am particularly concerned about the future five years and the overall planning of Shanghai, especially in the construction of a modern international metropolis with global influence. I am interested in the measures taken in this regard because our international business has developed well in the past five years. Therefore, we are particularly focused on initiatives related to the development of an international metropolis.

我今年特别想提两点建议。一个是我希望我们市委市政府能够更多关注从一开始就把自己的这个市场定位成为全球市场，而不仅仅是国内市场的创业公司，能够给予这些公司更多政策扶持，助力这一能够发展成为这种国际性的企业，能够让我们上海有更多土生土长的全球化的企业。这是第一点。
This year, I would like to provide two suggestions. First, I hope that the municipal government can pay more attention from the beginning and position our market as a global market, not just a domestic market for startups. This will provide more policy support to these companies and help them become international enterprises. It will also enable Shanghai to have more globally oriented enterprises that are born and bred here. This is my first point.

第二点，我们上海一直在过去5年，包括未来也是要建设这个高水平人才高地，所以我一直想提一个建议，希望人才的评价能够多元化，尤其是在这个落户政策上。过去我们上海在这个科创人才的扶持力度是非常大的，但是我们上海要建设国际化的文化大都市，我觉得对于文创型人才比如说像人文社科类、编剧类、艺术类以及像一些服务型人才比如说人力资源管理这一类的人才也能够给予扶持，让我们整个的人才队伍能够更加多元化也能够更加国际化。
Second, over the past five years, including the future, Shanghai has been committed to building a high-level talent hub. Therefore, I have a suggestion regarding the diversified evaluation of talents, especially in the context of the household registration policy. Shanghai has provided significant support for scientific and technological talents in the past, but as we aim to become an international cultural metropolis, I believe that support should also be extended to cultural and creative talents, such as those in humanities, social sciences, scriptwriting, arts, and service-oriented talents like human resources management. This will make our talent pool more diverse and international.

这是我的两点建议。总而言之，我听了这个市政府的这个报告，然后也是对我们新的一年2023年要激发市场的活力，开辟新赛道新领域。我们也对整个2023年上海的这个发展充满信心。
These are my two suggestions. In conclusion, after listening to the government's report, I am also filled with confidence for our new year, 2023, in terms of igniting market vitality and exploring new tracks and fields. We are also confident in the development of Shanghai throughout the year 2023.

## Article

“希望上海继续保持这样一个公平公正的环境，让更多平凡的人能够通过努力发挥自己的光和热，拥有灿烂的人生。”
"I hope Shanghai will continue to maintain such a fair and just environment, allowing more ordinary people to unleash their brilliance and passion through hard work, and have a splendid life."

在上海两会现场，上海市人大代表、上海米哈游网络科技股份有限公司总裁刘伟见到青年报·青春上海记者，首先谈起的就是这个期待。刘伟说，他就是属于在上海成长起来的青年人才，“所以我一直特别关注上海这样一个公平公正的环境，关注上海的开放和发展”。
At the scene of the Shanghai Two Sessions, Liu Wei, a representative of the Shanghai Municipal People's Congress and president of miHoYo, met with reporters from the Youth Daily•Youth Shanghai. The first thing he mentioned was this expectation. Liu Wei said that he belongs to the young talents who grew up in Shanghai, "So I have always paid special attention to Shanghai's fair and just environment, and to Shanghai's openness and development."

“这些年来，我们能深刻感受到上海‘国际大都市’的风范更具魅力，全球高层次人才近悦远来，创新创业活力持续迸发，开放优势进一步彰显，营商环境跻身国际前列。”谈起上海，刘伟代表深有感触：“我完全同意政府工作报告，这是一份提振信心、催人奋进的报告。”
"In recent years, we have deeply felt the charm of Shanghai as an 'international metropolis.' It has attracted top-level talents from around the world, and the vitality of innovation and entrepreneurship continues to burst forth. Its advantages in openness are further highlighted, and its business environment ranks among the best internationally." Speaking of Shanghai, Liu Wei expressed deep feelings as a representative, "I fully agree with the government work report. It is a report that boosts confidence and inspires people to forge ahead."

### *Genshin Impact*'s Internationalization Is Closely Linked to the Urban Environment of Shanghai

“我们全球化业务的发展，离不开市政府深入推进国际大都市建设，大力推进高水平人才高地建设。”刘伟说，以他们米哈游为例，他们是从2011年就扎根徐汇的大学生创业企业，“2011年我和另外两名交大同学开始创业。过去五年，依托上海创新创业、国际化大都市的环境和氛围，我们公司全球化业务取得很大发展”。
"Our global business development is inseparable from the municipal government's deepening efforts in constructing an international metropolis and vigorously promoting the construction of a high-level talent hub," said Liu Wei. Using their company, miHoYo, as an example, Liu Wei mentioned that they started as a student entrepreneurial venture rooted in Xuhui since 2011. "Over the past five years, relying on the innovative and entrepreneurial environment of Shanghai as an international metropolis, our company has achieved significant growth in global business."

2005年，刘伟来到上海读书，然后在上海创业，他对企业发展与城市环境之间的关系体会非常深：“我觉得我们包括原神，能够取得国际化，还是跟上海的整个环境密切相关。”
In 2005, Liu Wei came to Shanghai for studies and subsequently started his entrepreneurial journey in the city. He deeply understands the relationship between business development and the urban environment: "I believe that the internationalization of our products, including *Genshin Impact*, is closely linked to the overall environment of Shanghai."

刘伟说，他们整个人才队伍非常年轻，“基本上是以85后90后为主”，因为在上海土生土长，骨子里面有很强的中华文化的基因，也有很强的文化自信，而在上海这个国际化大都市里，具有很强的本土文化意识的人，又有很强的国际视野，就很容易脱颖而出，“我们觉得上海的整个国际化环境和对国际化人才的吸引，对我们这样的企业去打造全球化产品是有很的优势的”。
Liu Wei emphasized that their talent pool is predominantly composed of young individuals, mainly born in the 1985-1990 period. Growing up in Shanghai, they have a strong inherent cultural heritage and cultural confidence rooted in Chinese culture. Being in an international metropolis like Shanghai, they possess both a strong awareness of local culture and a broad international perspective, making it easier for them to stand out. "We believe that the internationalization environment of Shanghai and its attraction for international talents provide great advantages for companies like ours to create global products."

正是鉴于此，刘伟希望上海能够“对国际化业务发展好的企业给予更多关注和支持，尤其要支持那些从创业开始就面向全球市场而不仅仅是国内市场的企业，助力更多上海本土企业发展成为全球性的企业”。
Based on these observations, Liu Wei hopes that Shanghai can "pay more attention and provide support to enterprises with good development prospects in international business, especially those that have been oriented towards global markets from the beginning rather than solely domestic markets. This will help more local Shanghai enterprises develop into global entities."

### Innovative Expression is Needed for Traditional Culture

像米哈游这样的本土企业，又如何取得国际化概念上的成功，刘伟认为还需要对传统的作品进行“全球性国际性的创新表达”，做到这一点，“那自然就在全球就有很大的影响力”。
Local companies like miHoYo, how can they achieve success in the concept of internationalization? Liu Wei believes that it is necessary to carry out "global and international innovative expression" of traditional works. By doing so, they can naturally have a significant global influence.

刘伟说，他们从来不会刻意去强调什么，“因为我觉得我们团队是一个土生土长的上海团队，我们团队里面就有中华文化的基因，所以当我们把中华优秀传统文化融入到内容创作中，以一种创新的方式进行表达的时候，自然而然在全球用户中就获得了共鸣”。
Liu Wei says they never deliberately emphasize anything, "because I feel that our team is a Shanghai-based team with the genes of Chinese culture. So when we incorporate excellent traditional Chinese culture into content creation and express it in an innovative way, we naturally resonate with global users."

刘伟说，他觉得做创作的这群人，“他底子里面要有文化自信，他要发自内心的觉得自己创作的内容是好的、是全球性的、是民族性的，他做出来的东西又以一种非常高品质的方法去呈现，他就有机会在全世界获得一个比较大的认可和赞誉”。
Liu Wei says that those involved in creative work "need to have cultural confidence at their core. They need to genuinely believe that their creative content is good, has a global and national appeal, and present it in a high-quality manner. This way, they have the opportunity to gain recognition and praise on a global scale."

刘伟举例说，他们开发的原神游戏，里面的音乐都是将民族乐器与交响乐结合，营造出一种交响乐和民族乐相融共生的形态，在全球都比较受欢迎。“再比如说我们在2022年初的时候，推出了一个以中国的戏曲元素作为背景的角色叫做云堇，她在游戏中是一种戏曲的唱腔，全球用户都觉得很新奇，所以我觉得这就是将传统文化进行创新表达。”刘伟说。
Liu Wei gives an example of their game, *Genshin Impact*, where they combine traditional musical instruments with symphony to create a harmonious blend of symphony and traditional music, which is well-received worldwide. "Another example is our character called Yun Jin, released in early 2022, who is based on Chinese opera elements. She uses opera singing techniques in the game, and global users find it fascinating. So, I believe this is an innovative expression of traditional culture," says Liu Wei.

“今天我们去做中华优秀传统文化就应该不仅做它的表面，而是要能够知道它的灵魂，然后用一种国际化全球化现代化的表达，让它有机会在全球市场获得认可和成功。”刘伟说，文创产品都要有自己的文化内核，“没有自己文化内核的产品，是很难有这种生命力和穿透力的”。
"Today, when we engage in excellent traditional Chinese culture, we should not merely focus on its surface but understand its essence. Then, through an international, globalized, and modern expression, we can provide it with the opportunity to be recognized and successful in the global market," says Liu Wei. He emphasizes that cultural and creative products should have their own cultural core. "Products without their own cultural core find it challenging to have vitality and impact."

他认为，传统文化要重回大众视野，很重要的就是需要进行创新性的表达。“创新的表达就是我们今天看到的，不管是短视频还是游戏，还是各种比如说元宇宙的这种体验，用这种创新的表达，年轻用户就能够接受，他能够在润物细无声中接受传统文化，你说要让年轻人去听非常传统的京剧，他可能没有这个用户习惯。”刘伟分析说。
He believes that for traditional culture to return to the public eye, innovative expression is crucial. "Innovative expression is what we see today, whether it's short videos, games, or experiences like the metaverse. With this innovative expression, young users can accept traditional culture silently. For instance, if you ask young people to listen to traditional Peking Opera, they may not have the habit of consuming such content," analyzes Liu Wei.

### Talent Evaluation Needs to Be More Diverse

创新表达，正是文创产品能够走向世界的一条路径。刘伟认为，今天的全球文创市场“供给已经非常充裕了，所以这个时候你不去做创新的表达，还是流于过去的传统形式，其实很难吸引年轻人”，他认为，我们要“始终去看用户的需求是什么，能不能符合用户的需求去做一个现代化的表达”。同时，刘伟认为，文创产品“还要有很强的工业化能力”，“因为你做一个几秒钟几分钟的短作品是相对容易的，但是你能不能做一个长篇的作品，持续的更新，持续去影响用户，这就需要很强的工业化能力，而我觉得这恰恰是国内大部分做文创类的公司所欠缺的”。
Innovative expression is the path for cultural and creative products to go global. Liu Wei believes that in today's global cultural and creative market, "the supply is already abundant, so if you don't pursue innovative expression and stick to traditional forms, it's difficult to attract young people." He believes that we should "always look at what users' needs are and whether we can meet those needs with a modern expression." At the same time, Liu Wei believes that cultural and creative products "need to have strong industrial capabilities" because "creating a short piece that lasts a few seconds or minutes is relatively easy, but can you create a long-form work that continues to be updated and influences users? This requires strong industrial capabilities, which I think is lacking in most domestic cultural and creative companies."

“我们做的很多东西，最终还是给大家一个很鲜活的角色，一个很好的故事，能够让大家去共情。因为只有这样，你的内容才有穿透力，大家才会愿意去口碑传播。所以说不管我们做多大技术投入，做多少工业化，始终要回到创作优先、内容优先、故事优先这样的视角。希望做出的作品是能够打动人的灵魂的。”刘伟说。
"A lot of what we do ultimately gives people vivid characters and great stories that they can empathize with. Because only then can your content have penetration and people will be willing to spread the word. So, regardless of how much technological investment or industrialization we do, we must always prioritize creativity, content, and storytelling. I hope the works we create can touch people's souls," says Liu Wei.

要做到这一点，就需要持续不断的人才供应。因此，刘伟希望上海“对人才评价要更加多元，尤其在落户政策上，过去倾向于科创人才，上海要建设国际化文化大都市，希望对文创人才（比如人文社科类、艺术类、编剧类）、服务型专业人才（比如人力资源管理）能够给予更多支持”。
To achieve this, a continuous supply of talent is needed. Therefore, Liu Wei hopes that Shanghai can have "more diverse talent evaluation, especially in the household registration policies. In the past, the focus was on scientific and technological talents, but if Shanghai wants to build an international cultural metropolis, it should provide more support to cultural and creative talents (such as humanities and social sciences, arts, and screenwriting) and service-oriented professionals (such as human resources management)."

刘伟坦言，上海的文创人才还是很稀缺的，“比如对我们来讲，我们的艺术类、包括编剧类人才都是非常稀缺的，尤其是有国际化视野的人才”。他们现在主要是靠内部培养。在人才评价机制方面，刘伟举例说，就拿非常核心的落户政策来讲，过去都是偏向于工程类人才，人文社科类、艺术类、编剧类人才，在同等条件下他就会大大落后于工程类人才，“我觉得这方面要调整，人才评价要多元”。
Liu Wei admits that cultural and creative talent in Shanghai is still scarce. "For example, for us, talents in arts and screenwriting are very scarce, especially those with an international perspective." Currently, they mainly rely on internal training. Regarding talent evaluation mechanisms, Liu Wei gives the example of the household registration policies, which used to be biased towards engineering talents, while talents in humanities and social sciences, arts, and screenwriting would lag behind under the same conditions. "I think this aspect needs to be adjusted, and talent evaluation should be more diverse."

“看了市政府工作报告中关于今后五年在国际大都市和高水平人才高地建设等方面的一系列举措，我备受鼓舞，对上海未来五年发展充满信心。”最后，刘伟说。
"After reading the series of measures in the municipal government's work report regarding the construction of an international metropolis and a high-level talent hub in the next five years, I am greatly encouraged and have full confidence in Shanghai's future development." Finally, Liu Wei said.