My Monster Industry

**Age Rating(s)** |  Alcohol and Tobacco Reference, Blood Crude Humor, Violence

**My Monster Industry** is a business simulation mobile game for iOS and Android. The game is a spin-off to Lazy Studios' 2019 game *Monster Industries*. It allows users to create and maintain their own monster zoo with the objective to keep the visitors sage from the monsters, to monitor the employees and to expand the infrastructures to prevent the settlement from declining and going bankrupt. The game is regularly updated with new content, often through special events.

The game was developed and published by Coral Games Mobile and launched in Europe and in North America on October 30, 2022, for iOS and Android.

## Plot

See the full plot here: Story
Since the young Crandall opened by mistake hellish portals around the world after a casual satanic ritual practice, the Earth is now filled with monsters. It took 20 years for the men called the Higher Ups to apprehend them while keeping them a secret from the public. Nowadays, the secret is out, and this lethal creatures are now attractions! Oh, and also called "Specimens", it sells better.

When you start the game, you just signed the contract with the Higher Ups to take the role of Manager charged with constructing and maintaining your own Zoo branch of Monster Industries. Your role is to manage it and make sure nothing bad happens while bringing visitors and conducting experiments on the Specimens... I mean, *what could go wrong?*

Please don't let the monsters free and endanger all of humanity. You just need to keep your blood pressure low, to take a look here and there and, please, to not search for information about the last owner...

## Gameplay

**My Monster Industry** is a monster zoo simulation mobile game putting the player in control of their own fictional business.

The player must build, expand, and upgrade a zoo by welcoming new Specimens, creating suitable habitats, and allocate Staff and resources for monster maintenance and care. As the ultimate goal of the game is revenue, to avoid a bankrupt, players must also provide for visitors by building a safe environment, stands, and an aesthetically pleasing environment.

Higher revenue is generated by keeping the monsters in control, the Visitors happy, adjusting prices and concluding Researches. If the monsters are released from their enclosure, they can kill the employees and visitors.

The entire game is divided into sections where players can freely move to one to another by sliding the screen. Each of the sections offers several gameplay mechanics to the players or menus. There are 5 main sections:

* **Entrance**: including the potential guest, the mascot, and random merchant
* **Zoo:** divided in exhibits and including the Specimens, the guest, and the Keepers
* **Lab:** including the Researchers and various scientific experiments
* **Head Office:** including the Board Members
* **Dungeon:** including the Janitors and the Chasm

To help, the player receives the advice of the Board Members, five various experts on specific fields. From the Head Office, the player can access to a Board Member report. As each Board Member is associated to a field, the player will be able to see an overview of his performance in each field and even to compare them to the Competitors.

The game follows real time, some action may take hours to achieve (sometimes days). During the year, frequent content updates are released for the game, with new game content or time-limited events related to special events. Major events include a temporary currency, which can be used to buy – or win – limited edition prizes or multiplayer challenges, like Boss fights that require mutual help between players.

## Development

My Monster Industry is a spin-off to Monster Industries, a 2009 simulation PC game developed by Lazy Studios. The game was developed using the Unity engine. Among those involved in the development was Monster Industry's director "Crakabo" working as Consultant and in the art department.

Monster Industry's creator, Crakabo, cited the Korean indie game Lobotomy Corporation but also the movie Cabin in the Woods as their "largest inspirations".

Soon after Monster Industry's release, Crakabo worked on a reboot of the game. He cited his desire to bring more monsters and enhanced graphics to the original game. The reboot project is still in development as Lazy Studios worked mostly on another reboot of one of their own game: KingdomBound: Retold. In 2020, the studio Coral Games approached the creator with a mobile spin-off game idea for Monster Industries. The project was approved and Lazy Studios worked as consultant on the My Monster Industry development which started on January 2021.

The game was developed by envisioning new Specimens and how a franchise business would work around them. Coral Games took the same graphics style as the original, stating that it was "future-proof", "its charming art style would never be outdated".

In an interview, Crakabo stated: "Being a game based off of one of my franchises, I was always going to like My Monster Industry. But seeing this game grow overtime, I've gotta say they've translated Monster Industries pretty well. Visually, it looks incredible. [It] gives the game a sense of charm. That's sorta what describes this game. Charming. Really charming. The characters, all the new specimens (I absolutely adore the idea of Chromatic versions), even the little bits of humor that were in the original game. I love all of it!"

According to Coral Games, the developers used their love of simulation games including Two Point Hospital, SimCity, Zeus: Master of Olympus and RollerCoaster Tycoon to make My Monster Industry and mobile game like Super Snail to master the translation to simulation games into the mobile genre. They said the team wanted the game to be accessible and that they wanted players to have confidence when examining the sub-menus and realizing the level of strategy involved. They also said that they wanted to make the game creepy, and sometimes frightening, but they needed to cover it with humor and cute art style to make players comfortable and "to not make managing more stressful than it already is".

## Release

My Monster Industry was announced on 15 January 2021 on the Fantendo website. The press release depicted the game's visuals and comedic styling, and depicted seven Specimens:  *Clown*,  *Martian*,  *Microwave*,  *Vampire*,  *Witch*, and the exclusive  *Ophanim*. The press release was then regularly updated with new Specimens and visual until the release of the game.

The first public viewing of My Monster Industry was held at the Game Developers Conference event on March 19, 2021. The gameplay demo explored the game's user interface, which was not present in Monster Industries. The game's publisher also announced a potential release date in October 2021. The panel discussed some of the new Specimen that would be included in the game, even taking suggestion from the public (which would later be included as the Incubus). Developers also announced in a newsletter that subscribers would receive a "fan ticket" that would allow the player to download an in-game new staff Personality trait: "Fan".

In September 2022, App Store and Google Play began accepting pre-orders for the game at the price of $6.99 USD, which was released on October 30, 2022, for iOS and Android.

The game's first paid downloadable content, "Call from the Abyss", was announced in December 2022, and it sets to release in May 2023. It adds new aquatic-based Specimens, scenarios and gameplay mechanics. On October 2023, the "Titan Panic !!!"add-on was released. It adds a new type of Specimen, the Titans, with their own level and gameplay.