Doug Bowser

Template:Use mdy dates

**Doug Bowser** (born August 28, 1965) is an American businessman. He currently serves at the president and chief operating officer (COO) of Nintendo of America, succeeding Reggie Fils-Aimé since 2019, and has previously worked at Procter & Gamble and Electronic Arts.

## Early career

Prior to working at Nintendo, Bowser worked at Procter & Gamble from 1984 to 2007, which included director of customer marketing for the Latin American region from 1998 to 2004, and was the company's Safeway customer team from 2004 to 2007. Bowser worked at Electronic Arts from 2007 through 2015, serving as vice president of global demand planning.

## Nintendo

Bowser joined Nintendo in 2015 as the vice president of sales and marketing, and was promoted to senior vice president of sales and marketing in mid-2016, where he oversaw the promotion and release of the Nintendo Switch within North America.

In February 2019, Nintendo of America's president Reggie Fils-Aimé announced his retirement, and Bowser was named as his replaced in April 2019, becoming president and COO. In addition to these duties, Bowser represents Nintendo for the Entertainment Software Association.

The fact that Bowser shares his surname with the main antagonist of the *Mario* franchise, Bowser, had drawn interest when Bowser was first hired by Nintendo, and drew further humorous reactions online upon his promotion to president. The BBC referred to the news as "one of the most charming cases of nominative determinism ever". Nintendo referenced the name similarity as a joke during their E3 2019 Nintendo Direct presentation. Bowser said he has no issues when such jokes are made, stating "It’s a signal to me that we have an amazing, passionate following, and our fans are embracing it. It’s ironic that we share the same name, and there are times when it’ll be fun and we’ll play with it, but we’re two very, very different characters. I’m not tired of it at all though."

## References

1. ↑ Brunsman, Barrett J. (February 22, 2019). "P&G veteran tapped as president of Nintendo of America". *American City Business Journals*. https://www.bizjournals.com/cincinnati/news/2019/02/22/p-g-veteran-tapped-as-president-of-nintendo-of.html. Retrieved April 7, 2020.
2. ↑ Farrell, Paul (2019-02-21). "Doug Bowser: 5 Fast Facts You Need to Know" (in en). https://heavy.com/games/2019/02/doug-bowser/.
3. ↑ "Doug Bowser". https://www.linkedin.com/in/doug-bowser-b82b063/.
4. ↑ Gremlich, Krista (February 21, 2019). "Nintendo of America's Doug Bowser to Take Over as President". https://www.bloomberg.com/news/articles/2019-02-21/nintendo-of-america-s-doug-bowser-to-take-over-as-president.
5. ↑ MacDonald, Keza (2019-02-21). "Bowser takes over at Nintendo in US after Fils-Aime's 13-year reign" (in en-GB), *The Guardian*.
6. ↑ "Nintendo of America's Reggie Fils-Aime to Retire: Doug Bowser Named New President" (in en). February 21, 2019. https://www.businesswire.com/news/home/20190221005804/en/Nintendo-America%E2%80%99s-Reggie-Fils-Aime-Retire-Doug-Bowser.
7. ↑ Shanley, Patrick (January 17, 2020). "Missing Sony, E3 Moves Ahead Without One of Its Biggest Backers". *The Hollywood Reporter*. https://www.hollywoodreporter.com/news/missing-sony-e3-moves-one-biggest-backers-1270393. Retrieved April 7, 2020.
8. ↑ Hern, Alex (May 21, 2016). "Nintendo hires Bowser. Really". *The Guardian*. https://www.theguardian.com/technology/2015/may/21/nintendo-hires-bowser-really. Retrieved April 7, 2020.
9. ↑ Webb, Kevin. "Nintendo of America's new president is named Bowser, and everyone is making the same jokes". https://www.businessinsider.com/bowser-president-nintendo-america-2019-2.
10. ↑ Grayson, Nathan. "The Internet Reacts To Bowser Taking Over Nintendo" (in en-US). https://kotaku.com/the-internet-reacts-to-bowser-taking-over-nintendo-1832796053.
11. ↑ Lee, Dave (February 21, 2019). "Bowser takes over at Nintendo of America" (in en-GB), *BBC*.
12. ↑ Good, Owen S. (2019-06-11). "At E3, Nintendo riffs on Doug Bowser's name in the best way". Vox Media. https://www.polygon.com/e3/2019/6/11/18661766/doug-bowser-nintendo-direct-2019-video-showdown. Retrieved 2019-06-11.
13. ↑ Segerra, Lisa Marie (June 18, 2019). "Nintendo’s President on Streaming, 5G Wireless, and E-Sports". *Fortune*. https://fortune.com/2019/06/18/nintendo-president-doug-bowser/. Retrieved April 7, 2020.

## See also

* Armand Hammer, another case of an executive coincidentally sharing his name with a company of their products (Arm & Hammer)

## External links

* Doug Bowser on TwitterTemplate:WikidataCheck

Template:S-bus

Template:S-inc