Only One (single)

Digital/Regular edition

### **Label(s)**

"**Only One**" is the 33rd Japanese single by the South Korean singer BoA, which was released on February 27, 2013. The single contains the title track "Only One" and the B-side "The Shadow", which are the Japanese versions of the same name Korean songs.

## Background and release

On August 7, 2012, in a fan meeting, BoA announced that she would be releasing the Japanese version of "Only One" in the winter of 2012–2013. She also announced that she would be translating the lyrics from Korean to Japanese, as she had written the original in Korean and composed the track herself. Later on December 10, 2012, Avex officially confirmed that BoA would be releasing a new Japanese single. Reports also alluded to a new music video for the Japanese version of "Only One". A month later, the jackets for both the CD and CD+DVD versions were released on her official website.

## Promotion

On the day of the jacket release, a preview of the Japanese version of "Only One" was released via QR code. The code was distributed floating on the surface of a coffee or a cocktail, redirecting the scanner to BoA featuring the Only One Cocktail website. Incorporating a QR code onto a drink's surface was an international first. The QR code was made of natural food. The website also hosted astrological predictions and a contest. According to Oricon, the campaign commenced in November 2012 with trials in five Tokyo cafes, but only the instrumental version of the song was available prior to January 2013. Two more cafes later ran the promotion in February 2013.

The seven cafes were:

* ライオンのいるサーカス (Ebisu)
* ビッフィ カフェ (Shibuya)
* café LUCE (Azabujuban)
* 76CAFE omotesando (Omotesando)
* knot (Omotesando)
* Sign 代官山 (Daikanyama)
* Sign 外苑前 (Gaienmae)

BoA also left a promotional message video on the Only One Cocktail website: "Hi everyone I'm BoA. The song that's streaming on this site is actually my new song 'Only One.' This song is a song about separation, as though you are visualizing scenes of separation in more detailed as the lyrics progress. As I think people who have experienced such separation even only for once before will certainly be able to sympathize with the contents of the lyrics and the tune is really easy to remember, everybody please listen to it repeatedly."

### Media promotions

#### TV appearances

* February 15, 2013: Space Shower TV: Space Shower Countdown
* February 24: NHK: Music Japan
* February 27: NTV: No.1 Song Show
* February 27: NTV: Hirunan!
* March 1: NTV: Happy Music
* March 1: NTV: Hot@Asia
* March 1: Fuji TV: Mezamashi TV

#### Radio

* February 26: J-Wave: Groove Line Z
* March 3: J Wave: Happiness

#### Magazines

* February 28: MacPeople
* March 12: Frau
* March 28: Vouge Japan

#### February 27: Natalie

* February 27: Excite Women
* February 27: Model Press
* February 28: Model Press
* February 28: Oricon Style
* February 28: Excite

## Music video

The Japanese version of "Only One" has a different music video from the original Korean version, although the choreography is the same. It also includes a scene with BoA singing on the set featured on the cover.

## Versions

There are five different versions of this release:

* CD only
* CD+DVD
* USB Version A
* USB Version B
* iTunes

The CD+DVD version comes in a larger package (25 by 13 cm (9.8 by 5.1 in)) and includes music videos and a "making of" video for both songs.

The USB versions use two different designs, and are limited to SOUL (BoA's fanbase in Japan). The USB contains the audio track in 48 kHz 24bit .wav file format and has 4GB capacity.

## Track list

### CD

1. Only One (Japanese ver.) - 3:37
2. The Shadow (Japanese ver.) - 3:19
3. Only One (Inst.) - 3:37
4. The Shadow (Inst.) - 3:19

### DVD

1. Only One
2. The Shadow
3. Only One (making)
4. The Shadow (making)

## Trivia

* "Only One" was used as the ending theme song for the TV program *Takeshi no Nippon no Mikata* and as the commercial song for music.jp., while "The Shadow" was used as the ending theme song for February and March of the Fuji TV series *Uchikuru?!*.

## References

1. ↑ Genie Music Official Website
2. ↑ Cite error: Invalid `<ref>` tag; no text was provided for refs named `onlyone-meets-you.com2`

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