Paimon Appointed as "Xuhui Youth Cultural Star Promoter"

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2021年5月21日上午，共青团上海米哈游网络科技股份有限公司委员会召开了第一次团员代表大会，选举产生共青团委员会第一届委员会委员及书记、副书记。团市委副书记丁波出席并讲话，团市委宣传与网络工作部部长何婷婷，虹梅街道党工委书记、人大工委主任万小岚，徐汇团区委副书记（主持工作）陆璟琨参加会议，公司团员青年代表60余人参加本次大会。
On the morning of May 21, 2021, the Communist Youth League (CYL) Committee of miHoYo Network Technology Co., Ltd. in Shanghai held its first Youth League Member Representative Assembly. During this meeting, they conducted elections to form the first committee members, including the secretary and deputy secretaries of the CYL Committee. Ding Bo, the Deputy Secretary of the Shanghai Municipal Committee CYL, attended and delivered a speech. He was joined by He Tingting, the Director of the CYL Shanghai Municipal Committee's Propaganda and Network Work Department, Wan Xiaolan, the Secretary of the Party Working Committee and the Director of the People's Congress Working Committee of Hongmei Sub-district, and Lu Jingkun, the Deputy Secretary (in charge) of the Xuhui District CYL Committee. Over 60 young representatives from the company also participated in this assembly.

丁波书记对米哈游团委的成立表示祝贺，他要求：一要团结引领团员青年，巩固团的基层组织，活跃团的基层工作，为公司发展注入更多青春正能量，帮助公司健康发展，创造出更好的产品，不断增强团组织的吸引力、凝聚力和战斗力。二要热心服务团员青年，融入青年群体，了解青年需求，改进工作方法，从生活、交友、锻炼等各方面关心青年，有针对性地帮助解决青年最关心、最直接、最现实的利益问题，探索在线新经济企业的团建新模式。三要创新宣传传统文化，认真研究青年工作的新情况、新问题、新特点、新规律，探索网络游戏与传统文化的发展紧密结合的方式方法，助力中华传统文化“走出去”，让国外更多人能够了解和喜欢中华传统文化。
Secretary Ding Bo congratulated the establishment of miHoYo's CYL Committee. He emphasized the following points:

1. Unite and lead the young CYL members, strengthen the grassroots CYL organizations, invigorate the grassroots CYL work, inject more youthful positive energy into the company's development, help the company grow healthily, create better products, and continuously enhance the appeal, cohesion, and combativeness of the CYL organization.
2. Be enthusiastic in serving the young CYL members, integrate into the youth community, understand their needs, improve working methods, care about the youth in various aspects such as life, social interactions, and physical exercise. Address youth's most concerned, direct, and practical interests, and explore new models of CYL organization in online new economy enterprises.
3. Innovate in promoting traditional culture, diligently study new situations, problems, characteristics, and trends in youth work. Explore ways to closely integrate online gaming with traditional culture to promote traditional Chinese culture internationally, making it better understood and appreciated by people abroad.

会议举行了米哈游IP派蒙“徐汇青年文化星推官”授予仪式。徐汇区共青团以习近平新时代中国特色社会主义思想为指导，深入实施青年媒体产品化战略，进驻青年聚集的各类网络空间，针对青少年思维特点集中推出IP动漫、短视频、微文创、有声书等八种新媒体产品，集聚线上人气、策划线下热点、创造青年流量，着力打造渗透率高、覆盖面广、影响力强的青年媒体矩阵。新成立的米哈游团委发挥自身的设计优势，借助米哈游人气手游《原神》IP，创新设计徐汇地标路线地图和文明劝导手卡，用青年喜爱的元素宣传“徐家汇源”“魅力衡复”“艺术西岸”“古韵龙华”等徐汇文化旅游地标。
The meeting held a ceremony to award the title of "Xuhui Youth Culture Star Promoter" to miHoYo's IP character, Paimon. Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the Xuhui District CYL has been actively implementing the strategy of youth media productization. They have established a presence in various online spaces where young people gather and have launched eight new media products, including IP animations, short videos, micro-creative writing, and audiobooks, specifically tailored to the thinking patterns of young people. These initiatives aim to gather online popularity, plan offline events, and create youth traffic. The goal is to build a high-penetration, wide-coverage, and influential youth media matrix.

The newly established miHoYo CYL Committee leverages its design expertise and utilizes the popular mobile game IP *Genshin Impact* to creatively design Xuhui landmark route maps and civil guidance handcards. These materials incorporate elements that young people love and are used to promote Xuhui's cultural and tourist landmarks like the Xujiahui Origin Scenic Spot, Amazing Hengfu, Art West Bund, and Guyun Longhua.

会上举行了公益捐赠仪式，米哈游团委向上海市慈善基金会徐汇区代表处捐赠了7万元善款。为深入践行“人民城市人民建，人民城市为人民”重要理念，引导徐汇青少年助力文明城区建设、积极投身新时代文明实践志愿服务活动，近日，徐汇区团委和米哈游团委联合举办了“幻想徐汇 青春奇遇”联名活动，活动不仅推出了一系列联名文创产品，而且将徐汇非物质文化遗产和网络游戏相融合，将米哈游人气手游《原神》人物和场景用古法造纸、剪纸艺术以及上海糕点的方式展示出来，还组织非遗传承人与青年现场互动，得到了徐汇青少年的热烈欢迎，本次活动现场售卖筹得善款全部捐赠给上海市慈善基金会徐汇分会，助力徐汇青少年发展事业。
During the meeting, a charity donation ceremony was held, where the miHoYo Youth Committee donated 70,000 yuan to the Shanghai Charity Foundation Xuhui District Representative Office. In order to deeply practice the important concept of "The city is built by the people, and the city is for the people," and guide Xuhui's young people to actively engage in new era civilized volunteer service activities to assist in building a civilized urban area, the Xuhui District Youth Committee and the miHoYo Youth Committee jointly organized the "Fantasy Xuhui, Youth Adventure" co-branded event. This event not only launched a series of co-branded cultural and creative products but also integrated intangible cultural heritage from Xuhui with online games. It showcased characters and scenes from miHoYo's popular mobile game *Genshin Impact* through traditional papermaking, paper cutting art, and Shanghai pastries. The event also involved interactions between inheritors of intangible cultural heritage and young people, receiving a warm welcome from Xuhui's youth. All funds raised at the event were donated to the Shanghai Charity Foundation Xuhui Branch to support the development of Xuhui's youth.

为更好地服务企业、服务青年提供，米哈游团委未来将加强团建基础建设、团干队伍建设，深化青年岗位成才、青年素质提升、青年引导和青年骨干培养工作，努力引导公司广大团员青年在各自岗位上成才，切实发挥共青团在企业中的生力军和突击队作用，为公司的改革、发展和稳定做出共青团组织应有的贡献。
To better serve the company and youth, the miHoYo Youth Committee will strengthen the foundation of youth organization building, develop the youth leadership team, deepen youth talent development, enhance youth qualities, and cultivate youth leaders. They will strive to guide the company's young members to excel in their respective roles and effectively utilize the Communist Youth League as a vital and task-oriented force within the company. This is to contribute as expected by the CYL organization for the company's reform, development, and stability.