Baby Einstein

**Baby Einstein** (stylized as **baby einstein**) is an American franchise and line of multimedia products, including home video programs, CDs, books, flashcards, toys, and baby gear that specialize in interactive activities for infants and toddlers, created by Julie Aigner-Clark. The videos show babies and toddlers under four years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig van Beethoven, Wolfgang Amadeus Mozart, and many others, as well as some traditional rhymes constructed for an easy, relaxing way, meant for a baby's ear.

The puppets are all animals who seldom speak, mostly communicating in simple sounds and their respective animal sounds.

Baby Einstein was introduced to the public on June 4, 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001, and September 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.

## List Of Baby Einstein Videos

Baby Einstein is a series of videos designed for infants. Founded by Julie Aigner-Clark in 1996 in her Atlanta home, Clark couldn't find a video to share with her first-born child. After successful sales in the first five years, Clark sold the company to The Walt Disney Company in 2001. After eleven years of producing videos, Disney sold the company to Kids II, Inc. in 2013. The franchise has since been rebranded under Kids II, which primarily focuses on toys and other infant products.

## Pre-Disney Videos

All pre-Disney videos were directed by Julie Aigner-Clark. Following the purchase of the company by Disney, each of the videos were revised and re-released in 2004.

1. Language Nursery
2. Baby Mozart
3. Baby Bach
4. Baby Shakespeare
5. Baby Van Gogh
6. Baby Santa's Music Box
7. Baby Dolittle: Neighborhood Animals
8. Baby Dolittle: World Animals

In August 2000, with the release of Baby Van Gogh, a tutorial video was made highlighting the first five videos, featuring Clark and her husband Bill in their home, playing with their daughters Aspen and Sierra. Macrae Long is featured watching Baby Mozart with his mother, and Maddison Long and John Margas are seen painting.

## Modern Disney Videos

In 2004, the first two videos were revised and re-released.

1. Baby Newton
2. Baby Beethoven
3. Baby Neptune
4. Baby Galileo
5. Numbers Nursery
6. Baby MacDonald
7. Baby Da Vinci
8. Baby Noah
9. Baby Monet
10. Baby Wordsworth
11. On The Go
12. Meet The Orchestra
13. Baby's Favorite Places
14. Baby's First Moves
15. My First Signs
16. Discovering Shapes
17. Lullaby Time
18. Baby's First Sounds
19. World Music
20. World Animal Adventure

## Discovery Kits

The nine Discovery Kits came with a DVD, a CD with selections of music heard in the video, and either a book or discovery cards for small children. All Discovery Kit videos were directed by Julie Aigner-Clark under Disney's ownership of Baby Einstein.

* Baby Mozart
* Baby Beethoven
* Animals Around Me
* Wild Animal Safari
* World Of Words
* World Of Colors
* Baby Lullaby
* Neptune's Oceans
* World Of Rhythm