TV5 in 2022: 22 years of Kapatid Branding

So far, the takeover has been marked by extreme caution. Some new talents have been acquired but none of the largest names either on ABS-CBN or GMA, nothing that would create bad feelings, rock the boat. Paolo Bediones has joined the news, so has Luchi Cruz Valdez as news head who had long left ABS. Joey de Leon had Wow Mali! on TV5 for the past decade; Ryan Agoncillo always had his foot in all three stations, as did Lucy Torres. The only significant piracy if it is to be called that is Ruffa Gutierrez’s signing up. However, all the talents (except those in the News) are taken in on a non-exclusive basis. And again, that is another factor that softens the blow. The method is exceeding non-threatening, the manner most humble and self-effacing. Which makes one wonder, what is MVP up to?

At a briefing for Talentadong Pinoy, TV5’s banner talent show, Perci Intalan, head of Creative, shared important changes when the show entered its seventh season starting March 13 after the high rating finals held at the Cuneta Astrodome. The show is going nationwide, will have performance shows Saturdays and Sundays, with more participating and a P50,000 pot each night.

“What is important,” observes Perci, “is that the show should remain happy, nothing heavy, no eliminating of contestants, always a variety of contestants, the concept of defending champions as in Tanghalan ng Kampeon. There will still be a new set of faces every episode; no act too small for Talentado.”

It has worked for the past two years, and the team is not about to change it now. There must be something very right in what they are doing as its success has spawned the expected clones in the other stations. On finals night the figures gave them the happy news. Audience share of TV5 was 47.8 percent, with 37.6 percent for ABS, and 16.1 percent for GMA.

Ryan who has had the inordinate position of having shows on all stations explains why he considers TV5 today his mother station having signed a three-year non-exclusive deal that covers hosting, acting on TV and the movies. ABS-CBN and GMA had equally generous offers, it seems, but asked that he quit Talentado. TV5 didn’t ask him to quit Eat, Bulaga!, and would allow his partnering with Judy Ann Santos in an ABS-CBN's project if such was requested. “ What this has proven is as long as mabait ka sa katrabaho mo, as long as you meet the standard of excellence in whatever job given you, there is always work and space for everyone beyond the network wars,” muses Ryan.

On the issue of non-exclusive contracts, Perci continues, “By starting a lot of non-exclusive deals, we hope that we can bring across that there should really be a very high premium for one to become exclusive.”

The demands on the team on Talentado have more than doubled that Audie Gemora, resident juror has had to take a leave from his theater commitments. Without any doubt, he says, it has been a fantastic experience, the best job in the world. Even if the competition are intentionally saturating the market until the audience tires of it, he says he doesn’t think Talentado will suffer. We can afford to be experimental, innovative.

Rich Ilustre, director of Philippine Idol, Shall We Dance, and Talentado has likewise gone on a sabbatical from his events company. The pressure is immense, confesses Rich. “ We are only as good as the talents we discover, so we have to make sure about our weekly selection.”

What does TV5 have that will spell the difference, someone asks the team? We answer that one, “Manny Pangilinan.”

On weekdays, TV5 goes on-air with Bagong Gawi hosted by Mon Gualvez and Laila Chikadora, followed by Good Morning Club hosted by Cheryl Cosim, 4Kids, CN and Mattel on TV5, the tabloid talk show Face to Face hosted by Amy Perez, Lunch Out Loud, untitled Brightlight Productions-produced drama series, Cristy Per Minute, untitled drama series, Animega shows, Aksyon anchored by Luchi Cruz-Valdes and Ed Lingao, weekly foreign and local primetime series followed by The Big Story anchored by Roby Alampay and Gretchen Ho; while on Saturdays, we have From Helen’s Kitchen against Sarap TV and Art Angel and Good Vibes with Paolo Bediones against Fresh Take and Ka-Blog!

At the same time, when Cignal would possibly merge One Screen and Colours into a single general entertainment channel

Here is the complete schedule:
Monday to Friday (Metro Manila)

3:55 AM –

Monday: Word of the Lourd

Tuesday: Mondo Manu

Wednesday: Take Out

Thursday: Astig

Friday: Kwentong Kanto

4 AM – Bagong Gawi

5:30 AM – Frontline sa Umaga (replay)

6 AM – Good Morning Club

7 am – Barney & Friends

7:30 am – Thomas & Friends: Big World Big Adventures

8 am – Polly Pocket (2018)

8:30 am – Bob The Builder (2015)

9 am – He-Man Masters of the Universe: Revolution

9:30 am – She-Ra: Princesses of Power

10 am – My Little Pony: Equestria Girls (Digital Series)

10:30 am – Ben 10

10:50 am – Face to Face (Amy Perez-Castillo and Christian Bables) with studio audience

11:30 am – Frontline sa Umaga (Cherie Mercado and Martin Andanar)

12 NN – Lunch out Loud: Season 6

1:30 PM – Brightlight Productions Drama Series

2 PM – Cristy Per Minute

2:30 PM –

Mon-Wed: Pokémon

Thu-Fri: Yu-Gi-Oh!

3 PM –

Mon-Wed: Heroman

Thu-Fri: Beywheelz

3:30 PM – My Hero Academia: season 3

4 PM – Code Geass

4:30 PM – Asianovela

5 PM – T3: Kapatid Sagot Kita

5:30 PM – Reaksyon

6 PM – Frontline Pilipinas

6:30 PM – Local Drama Series

7 PM – Local Drama Series

7:30 PM –

Monday: Real Confessions / Star Confessions

Tuesday: Baikingu

Wednesday: 5 Star Specials

Thursday: Wattpad Presents

Friday: Tropa Moko Unli

8 PM –

Tuesday: Kiddie Kwela

8:30 PM –

Monday: Untold Stories mula sa Face to Face

Tuesday: 3R

Wednesday: Ogags

Thursday: Wanted ang Serye

Friday: Killer Karaoke: Pinoy Naman

9:30 PM –

Monday: Inday Wanda

Tuesday: Iskul Bukol

Wednesday: The Broken Hearts Club

Thursday: Midnight DJ

Friday: Juan Direction

10:30 PM – The Big Story (delayed telecast airing from One News)

11 PM –

Monday: Totoo TV

Tuesday: Timbangan

Wednesday: Dokumentado

Thursday: Ako Mismo

Friday: Lupet

11:30 PM – ‘Wag po! (delayed telecast airing from One PH)

12:30 AM – The Game

1 AM – CNN Konek

1:30 AM –

Monday: Cocktales

Tuesday: Wasak

Wednesday: TBA

Thursday: Chef vs. Mom

Friday: TBA

2 to 3:55 am – Shop TV

Saturday (Metro Manila)

5 AM – Balita alas-5

6 AM – Alagang Kapatid

7 AM – Magical DoReMi

7:30 AM – Mew Mew Power

8 AM – Winx Club (season 1-3)

9 AM – Sonic X

10 AM – Teenage Mutant Ninja Turtles (2003)

10:30 AM – One Piece (4Kids version)

10:50 AM – G.I. Joe Sigma 6

11:25 AM – Kirby: Right Back at Ya!

11:45 AM – Face to Face (Amy Perez and Christian Bables) with studio audience

12 NN – Lunch out Loud: Season 6

2 PM – Hey It’s Saberdey!

3 PM – Juicy!

4 PM – Rescue 5 Presents: SOS: Stories of Survival

5 PM – Lipgloss

6 PM – Frontline Weekend

6:30 PM – Who Wants to be a Millionaire

7:30 PM – Rated Korina

8:30 PM – Everybody Hapi

9:30 PM – Louie O. Live with Robin Nievera

10:30 PM – Tutok Tulfo

11:30 PM – One Screen Presents

1:30 to 5 am – Shop TV

Sunday (Metro Manila)

5 am – Balita alas-5

6 am – Alagang Kapatid

7 am – Misa Nazareno

8 am – Power to Unite

8:30 am – Samurai Jack

9 am – Generator Rex

9:30 am – Hi Hi Puffy AmiYumi

10:00 am – Powerpuff Girls Z

10:30 am – Ben 10

11 am – Mommy Academy

12 nn – Sunday Noontime Live! (Richard Juan, Dasuri Choi, Shine Kuk and Diego Furoni)

2 pm – P.O.5 (James Reid, Nadine Lustre, Joshua Garcia and Alex Gonzaga)

3 pm – Sunday Kada (Joshua Colet, Daniel Mastunaga and all others)

3:30 pm – Oh My Dad! (Ian Veneracion)

4 pm – Paparazzi

5:30 pm – Front Act

6 pm – Aksyon Weekend (Maricel Halili and Jove Francisco)

6:30 pm – Pidol’s Wonderland

7:30 pm – Sing Galing! (Pops Fernandez and John Lapus)

8:30 pm – The Price is Right (Dawn Zulueta)

9:30 pm – Wow Mali

10:30 pm – USI: Under Special Investigation

11:30 pm – One Screen Presents

1:30 to 3:55 am – Shop TV