Kumiko Hojo

### Personality

Overall: Polite, respectful, cute, sweet, loving, caring, warm, optimistic, excitable, passionate, delightful, shy, perfectionist, remorseful, apologetic, repentant
Formerly: Self-centered, choleric, bratty, vain, spoiled, entitled, malicious, evil, impulsive, opinionated, unsympathetic, ambitious, frustrating, taunting, hurtful, critical, arrogant

### Appearance

Slender, fairly pale skin, pink hair, fuchsia eyes, pearl accessories, fuchsia tiara, fuchsia top piece with dark fuchsia ribbon, black skirt piece with dark gray ruffles, magenta gloves with light gray cuffs, long fuchsia boots

### Occupation

Shinji Aramaki High School student (formerly due to death)
Rich girl
JPop idol
Magical girl
Sakura High School student (all three reincarnation)
Babysitter

### Alignment

Neutral
Bad (when cursed)
Good (overall)

### Home

Ishikawa Mansion, Mysteria (formerly)
Hojo Residence, Mysteria (formerly)
Hojo Residence, Kagura City

### Relatives

Kyouko Hojo (mother)
Tohru Hojo (father)
Tsuzune Hojo (aunt)
Yuigo Hojo (uncle)
Koharu, Nozomi, and Ren Hojo (older sisters)
Kanami Hojo (long lost twin)
Maeko, Natsuki, and Nori Hojo (younger sisters)
Ayame, Nagisa, Rei, Isamu, Kouki, and Ryuu Hojo (cousins)

### Allies

Raqu Tomochika, Akuma, Chizue Ishikawa, Hiro Sawashiro, Hiroyuki Watanabe, Ayumi Daiju, Masaru Inoue, Sara Hayashi (all formerly), Ayaka Hamamura, Julieanne Fujiki, Kairy Ozaki, Neka, Karen Kuroko, Benika and Chihoko Ishihara, Remiyu Ito, Kaoruko and Akinobu Taniguchi, Naotake Yutani-Kojima, Fumiko Egawa, Yoshi Okamoto, Reiki Rachi, Takatoshi Matou, Reiko Zhang,

### Enemies

Misaki Sakurai, Mayuka Aikawa, Miyoko Kamida, Akuma, Hiroyuki Watanabe, Queen Mizari, Chancellor Hisan, Prince Kohai, Kanashimi, Kuragari, Zetsubo, monsters of sadness, Hiyori Kawamoto, China Matsushita, Atsune Domen,

### Likes

Herself (sometimes), her friends and family, getting what she wants, the city, the idea of becoming a J-Pop idol, her dreams, love life, Ishikawa Mansion, fancy things, Sweet But Psycho, children, fairy tales,

### Dislikes

Mysteria, being in the village, looking ugly, being judged for her clothing style, Hiroyuki and other boys flirting with her, Kairy’s death, being misunderstood, Takatoshi (formerly, as of PPPPS), being betrayed, unwanted criticism, her past actions (currently),

### Powers/Abilities

Positive Emotion (magical girl only)
Kiss of Distraction (magical girl only)
Magical Music (magical girl only)
Heart Sign (combined finishing attack, magical girl only)

### Status

Restored, reincarnated (human)

**Kumiko Hojo** is one of the main antagonists and one of the most frequently appearing characters in the anime series *Devil Beats!*, and also a main protagonist in its magical girl spin-off series *Pretty Pink Princess PopStars!*.

## Personality

Kumiko could be self-centered, bratty, and vain, and often thought only about herself. Her father would always give her what she wanted. She hated being in Mysteria and felt like she didn’t belong, made worse by the fact that the other villagers made fun of her for dressing nicely in a place like this. Though she acted polite and respectful to the villagers, she looked down at them for their lack of self-consciousness of how people outside the village would view them and would often get frustrated with their view that anything outside of Mysteria was weird and that her dreams to one day live in a big city were a waste of time and ridiculous. She even looked down on her childhood friend Kairy whom she viewed as an annoyance even though she acted politely to her as well. On the other hand, she acted delightful and shy when she was around or talking to her first crush, although he didn't feel the same way for her. As a human, she was often shown taking walks around her town in fancy outfits while daydreaming and fantasizing about a better life somewhere in a city.

When she became an immortal demon as a result of her sickness, she became more malicious and evil. Kumiko seemed to easily accept attacking other villagers and enjoyed the new undead community that she was a part of, most likely because her life in a boring old village finally had something exciting and fresh to bring to the table. Aside of her desire for leaving Mysteria getting stronger, her relationships also became much more intense as she began targeting people including her classmates and even her best friends. She developed a disliking for Takatoshi and agreed with Hiro to kill him because his friends never gave as much attention to her as they did to him. She later agreed with Hiro to attempt to kill her childhood friend Kairy’s father Mr. Ozaki, who surprisingly has the same name as Takatoshi, because she betrayed her and got close to him without even knowing it.

She was impulsive and often voiced her opinion or expressed her own thoughts before considering how they would affect other people. This was shown when she learned of Kairy’s death from Mayoko, but when Miyu tried to cheer her up that she would become one of the akuma, she got frustrated and taunts her with the fact that her family never rose up, causing the latter to burst into tears due to being sensitive. She had no sympathy for any of the villagers, due to their constant mocking toward her and their unwanted crititcism on her outfits. Their mockery soon turns into fear of the same young girl they used to laugh at as a habit after they find out about her rising like the rest of the undead.

In New Life, Kumiko deeply cares for her older twin sister Kanami, albeit in secret due to taking orders from Akuma for the time being. She was disappointed when she found out that her death was still in vain after it was revealed that Akuma bit Chizue and her triplets and cursed their adoptive family into killing innocents like her. As a succubus, she had gotten much flirtier, especially around Kan and Kibu to trick them into coming with her when they were sent by Akuma to catch her after Mika discovered she tricked them. Like Miyu when she killed her own family, she soon felt remorseful for her past actions and spoiled behavior, especially after Kanami forgave her instead of killing her. She was even touched by her twin’s words which included that the latter can’t judge her by her personality and even her actions and that she still cared about her no matter what. Kumiko was so touched, she fell to her knees crying and apologized to everyone else for what she had done in her past. Once everyone else felt sorry for her and forgave her, she and Kanami hugged each other before she was ultimately transformed back into a human by her twin’s magical forgiveness and Tenshi’s secret light power which also defeated Akuma, now maintaining better behavior now that her death as a human had been avenged.

After her and Kanami’s parents announced that their family was considering moving into Kagura City, Kumiko was overjoyed and elated that she thanked them now that she was about to realize her dreams, but after learning that being different can be a good thing, she finally apologized to and convinced everyone there to accept her ways now that she had redeemed herself before she, Kanami, and their family left the already rebuilt Mysteria.

In the magical girl spin-off series Pretty Pink Princess PopStars!, Kumiko maintains her positive personality which includes being cute, sweet, and loving to her family and her new best friends Karen, Benika, Chikoho, Remiyu, and even her close neighbor Kaoruko. She was overjoyed when she and Kanami found out that they had been reincarnated in Kagura City after all after they had put their differences aside. However, she doesn’t like when the mean girls of Sakura High School make fun of her and Kanami, and when other boys except her crush Naotake flirt with or harass her because that annoys her and makes her glare at or warn them sternly. This proves that she still has a bit of her mean behavior even though Kanami has to teach her how to behave properly each time.

## Appearance

Kumiko is sixteen years old, she has fairly pale skin, pink hair, fuchsia eyes, pearl accessories, and a fuchsia tiara on her head. She wears a fuchsia top piece with a darker ribbon, a black skirt piece with dark gray ruffles, magenta gloves with light gray cuffs, and long fuchsia boots.

Before she became an Akuma, she had a different hairstyle, silver hoop earrings, and a pale pink sakura headband on her head. She wore a pink blouse with a white pale shirt underneath, a pink skirt, and pink heels.

When attending school, she had a fuchsia bow headband on her head and her schoolgirl dress consisted of a pale pink sailor shirt with a fuchsia collar and a violet tie, a fuchsia skirt, and fuchsia Mary Janes.

While she was ill, she was barefoot and her hair was loose, she wore a pale blue shirt and white pants.

During her funeral, she wore pearl accessories, a white tiara, a white dress with a magenta ribbon, and white heels.

In some episodes, she wears black earrings, a pink dress with a black ribbon and a light gray hem, black gloves, and long black heels.

In Episode 12-13, she wore a sky blue shirt with whitish linings, a whitish skirt, and long sky blue boots.

In Episode 14, she wore a red flower headband, a yellow plaid jacket with a white shirt underneath, a red skirt, and pinkish red boots with dark gray soles.

In Episode 16, she wore a red vest with a black shirt underneath, a fuchsia school skirt with details, and either flat heels or long boots.

In Episode 21, her hair was in pigtails with black earrings and a fuchsia tiara on her head, she wore a black dress with fuchsia details, long fuchsia gloves, and long fuchsia boots. Afterwards, her skin was burnt and her hair was short as a buzzcut.

During her daydream, she had rosy cheeks and magenta streaks on her hair and wore a light purple collar, a silver tiara with a white laurel, and purple headphones on her head. Her J-Pop outfit consisted of a white princess shirt, a light purple skirt with dark gray ruffles, and long purple boots. As for her club outfit, the streaks were gone and she had silver hoop earrings, a pearl necklace, and a violet hairpin on her head. She wore a blood red ball gown with a black ribbon and flat blood red heels.

In New Life, her skin is pale, her hair is fuchsia and loose with bangs, and she has red eyes and violet lips. She wears the last outfit she wore before she was killed as an akuma, but her tiara is replaced with red devil horns.

As a succubus (muma in the Japanese dub), she wears a dark gray and fuchsia strapless catsuit with black linings, a dark gray choker with a dark magenta gem, long dark gray gloves, and fuchsia heels. She also has matching wings and horns.

After she was restored to her human self, she

### Pretty Pink Princess PopStars!

In the magical girl spin-off, she has a new hairstyle and she wears a pink shoulder crop shirt that exposes her navel with a pink flower shawl over it, a pink skirt, pale pink stockings that fade to white on the bottom half with light green bows, and pink high heels with light blue tips. She even wears a rainbow bead necklace with a pink heart and sakura earrings, and on her head is a white bow headband. Her popstar outfits vary in this spin-off.

As a magical girl, her pigtails have a pink ribbon bow and star decorations on them, and she wears a pink petal-like dress with lighter details, transparent stockings with star patterns, and pink flats with ribbon details.

When attending Sakura High School, her pigtailed hair is held by one black bow each and she wears a white shirt with a black necktie, a pink skirt with silver linings, long white socks, and pink flats with light blue bows. Her cheerleading outfit consists of a pink crop top with straps and a heart in the middle, a magenta skirt, long pink socks, and fuchsia shoes with pink tips.

In A Whole New Rainbow! Pastel For the Win!, she wears a black shirt with a magenta collar, a magenta skirt, long black socks, and magenta Mary Janes. On her head is a black beret.

In Cooking From the Book! May the Best Dish Win!, her cute chef outfit consists of a pink dress with white aprons and a silver heart on the collar, long white socks, and pink high heels. She even wears a pink collar and on her head is a white maid cap with a magenta line.

In Volunteers at the Kindergarten! We’re the Cutest Teachers!, her assistant teacher uniform consists of black glasses, a formal magenta vest with a long sleeved gray shirt and black necktie underneath, a black skirt, deep gray pantyhose, and magenta flats.

In the wintertime, she wears a plum purple shoulder scarf with fluffy magenta details, a long plum purple coat with a darker ribbon and magenta sleeve cuffs, a deep gray dress with lighter frills, deep gray stockings, fuchsia gloves, and plum purple boots with magenta cuffs. On her head are black earmuffs.

In A Show in the Children’s Hospital! Cheer Up, Little Ones!, she wears a pink nurse dress with magenta details, long pink socks, and magenta heels. On her head is a pink nurse cap with a magenta cross.

In A Fairy Tale Festival! Kumiko and Naotake’s First Date?!, she wears a pink fairy dress with fake magenta wings on the back and pink flats. She is also seen barefoot in some scenes, and on her head is a pink heart hairpin.

In Brother’s Big Game! Kagura Kitsunes VS Inizu Tanukis!, she wears fuchsia shirt with black linings, black shorts, long black socks, and fuchsia and black sneakers. On her head is a fuchsia and black baseball cap with the Kagura Kitsunes’ logo on the center.

In the summertime, she wears black star earrings, black heart shades with pink lenses, a black tiara on her head, a magenta bikini with black linings, and black sandals with dark gray soles. During Japanese summer festivals, her hair is in two buns and she wears a magenta kimono with a pink ribbon and a pink shirt underneath, and magenta flats.

## Role in the series

### Devil Beats!

Kumiko is the first character to be shown in the series, she is first seen as a human who

### New Life

Kumiko made her first appearance in Second Arrival in Kanami’s backstory. During that, she is first seen on her deathbed in

## Death

Kumiko was killed when the war between humans and the risen broke out. She also tries to make her escape but most roads were blocked so while making her way to the city, she runs to the highway, carrying a suitcase with her. While she is crossing the road where she once used to wait for the bus with Kairy, she sees a flashback of her waiting for the bus and daydreams about her city dreams, and gets distracted, causing her to get caught. The villagers chase her into the forest where they and several policemen show up to stop her and set up an electric chair for her, killing her in a grotesque way.

## Trivia

* She and Kanami are the middle children of the Hojo family.
* Her first name means "beautiful long lived child".
* She is the first to be cursed in First Curse.
* Her and Kanami’s Chinese zodiac is a horse.
* Her and Kanami’s zodiac sign is a Virgo-Gemini.
* Her zodiac element is fire.
* She and Kanami have part time jobs at Doki Cafe as revealed in Cooking From the Book! May the Best Dish Win!.