Feastables

**Feastables** is a chocolate bar company created by YouTuber and philanthropist MrBeast, in partnership with Night Media. The company currently specialises in creating chocolate made of organic ingredients and with no artificial flavors.

## History

In the Beast Reacts video Inside an Ice Cream Factory!, Jimmy has announced about making his own chocolate bar brand, though for the next few months, he didn't give out any additional information about it. However, the chocolate bar company was launched on January 29, 2022, and MrBeast formally promoted the brand on the same day in the video "World's Most Dangerous Escape Room!". As per a Newswire article:

> "*Feastables is a mission-driven snacking brand founded by YouTuber, Jimmy Donaldson, a.k.a. MrBeast. Founded by the largest digital creator on the planet, Feastables is rooted in gamified experiences that bring joy and FUN to its community. Consumers can expect to see a series of once-in-a-lifetime sweepstake drops, digital experiences and more. Feastables will bring consumers great tasting snacks with high-quality ingredients for the mass market – starting with The MrBeast Bar. Feastables works with the Rainforest Alliance to sustainably source their cacao and support their mission to create a sustainable future for people and nature, and the brand will ongoingly support Beast Philanthropy with food and cash donations to continue to address food insecurity in the United States. To offer a sustainable shopping experience, the brand has partnered with EcoCart to offer a carbon-neutral checkout and works with TerraCycle to eliminate waste through recycling.*"
>
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In I Built Willy Wonka's Chocolate Factory!, MrBeast announced that there are two new flavors: milk chocolate and sea salt.

In September 2022, MrBeast announced that Feastables is now available on every single Walmart store in the United States. Moreover, a pack of cookies was introduced exclusively in Walmart stores, making Jimmy's business branch out beyond just selling chocolate bars.

In October 2022, Jimmy has announced the launch of a chocolate bar, called the "Cookies & Creme" bar, a red and white chocolate bar based on the YouTuber Corpse Husband.

## Logo appearance

The logo is of a brown chocolate bar with a couple of bites taken out of it. The word "feastables" is written in white on the bar.

## Products

**Note**: All prices are in USD and all descriptions as per the Feastables website.

### Chocolate bar 10-packs ($29.99 each)

###### Original Chocolate

* **Description**: Ever wondered what clouds taste like? Chocolate clouds? We’re pretty sure this is it. Our Original Chocolate is made with just 4 ingredients, focusing on incredible quality and carefully sourced ingredients - blended to make a smooth, rich and delicious chocolate snack.

###### Quinoa Crunch

* **Description**: Quinoa Crunch packs a punch of rich chocolatey goodness, mixed with a crunch of quinoa to create the most more-ish, delicious and beast-like snacking experience, ever. Blended with the ideal mix of quinoa to deliver the ultimate level of crunch possible, according to MrBeast.

###### Almond Chocolate

* **Description**: Almond Chocolate is the perfect blend of nutty meets tasty, with an epic blend of roasted almond chunks, smothered in our rich chocolate.

###### Milk Chocolate Crunch

* **Description**: Milk chocolate with puffed rice

###### DEEZ NUTS

* **Description**: Milk chocolate with peanut butter
* **Notes:** This chocolate bar had an advertisement on its own and the advertisement was nearly able to air on Super Bowl LVII.

### Bundles and Packs

###### Ultimate Beast Bar Bundle

* **Comes with:** 30 bars (10 of each flavor), Feastables T-shirt, free shipping
* **Price:** $88
* **This has since been discontinued.**

Ultimate Beast Bar Bundle 2.0

* **Comes with**: 40 bars (20 almond-flavored and 20 crunch-flavored), Feastables T-shirt, free shipping

### Walmart exclusive cookies

* **Comes with:** 1 bag containing 6 ounces of plant-based, gluten free chocolate chip cookies
* **Price:** $21.90

### Cookies & Creme Corpse Bar

* **Description**: Feastables' first ever blood red-white chocolate with smashed cookie chunks! Lay your cravings to rest with this milky, crunchy, dangerously tasty snack!
* **Price:** $8.99

## Past events

### Sweepstakes Spectacular

Feastables also launched a giveaway and sweepstakes on its launch day, with prizes such as a Tesla Model 3, Feastables merchandise, and MrBeast Burger discounts. To participate,

1. Buy MrBeast chocolate bars.
2. Peel the sticker on the back of the bars to find your code.
3. Scan the giveaway entry QR code, also at the back of the bars. This will lead you to a giveaway webpage.
4. Enter the code and your contact details into the webpage.
5. Spin the virtual wheel to determine whether you win a prize or not.

In addition, 10 random chocolate bars will have mystery tickets in them, which will grant the ticketholders a chance to compete for a chocolate factory in a future MrBeast challenge.

## Trivia

* The chocolate factory competition is a reference to the book *Charlie and the Chocolate Factory*.
* There was an April Fool's joke in Feastables related to the prizes.
* For 10 minutes on April 16, 2022, a promo code ("FREE") was implemented which allowed for 100% off chocolate bars and free shipping. This promotion resulted in $1.3 million of chocolate given away for free.

## References

https://www.prnewswire.com/news-releases/mrbeast-launches-better-for-you-snacking-brand-feastables-301471133.html

1. ↑ https://twitter.com/MrBeast/status/1579829338404696064