12:00

* Digital/B
* A
* C
* D

## Tracklist

1. “12:00”
2. “Why Not?”
3. “Voice (목소리)”
4. “Fall Again (기억해)”
5. “Universe”
6. “Hide & Seek (숨바꼭질)”
7. “OOPS!”
8. “Star (Voice English Ver.)”

***[12:00]*** (Midnight, Hangul: 미드나잇) is the third mini-album from South Korean girl group LOONA. It was released on October 19, 2020, including title track "Why Not?", whose promotions were followed by the release of the music video for "Star (Voice Eng. Ver.)".

On September 17, 2020, BlockBerry Creative confirmed via Fancafe that member HaSeul would not be participating in album promotions, due to ongoing health issues.

## Description

* English
* Korean

### Album

LOONA discovered destiny in between coincidence and fate.

After creating unimaginable waves of change through *[#]*, LOONA realize that their destiny is the role of pioneer for all LOONAs around the world, and decide to follow their inevitable reason for existence.

LOONA, predicting that a new moon will rise, decide to hold a festival in the concert of moonlight at *[12:00]*, when the Moon radiates the brightest light before it expires, one where not even a single girl is oppressed.

Having created coincidence by colliding fate against fate, and discovered destiny between coincidence and fate, LOONA delivers a new message through the midnight festival.

With all LOOΠΔs around the world; like this slogan of the album, that message says that all LOONAs of the world are always together, that all are dignified and equal, worthy to earn freedom.

The combined voice of the girls, who face the beginning of a new moon, is cast into the world.

### Music Video

A destiny discovered between coincidence and fate LOOΠΔ has created a wave of change beyond imagination through *[#]* and has come to realize their true roles; to be pioneers for all of the LOOΠΔs of the world.

To celebrate the New Moon, LOOΠΔ is expecting a new moon to rise. On this occasion, they will hold a Moonlight festival at *[12:00]*, when the moon shines the brightest—a festival where no girl will feel silenced. LOOΠΔ makes coincidence when destiny collides with fate, and finds her destiny within coincidence and fate to deliver a new message for the Midnight Festival. ‘With all LOOΠΔs around the world’, all of the LOOΠΔs across the globe will always be together, where all are dignified, equal and worthy of freedom.

The united voices of the girls around the world rings loud and clear ahead of the start of the new moon.

### Album

이달의 소녀는 우연과 운명 속에서 숙명을 발견했다.

*[#]*를 통해 상상 그 이상의 변화의 물결을 만들어 낸 이달의 소녀는
세상의 모든 이달의 소녀들의 선구자 역할이 숙명임을 깨닫고, 자신들의 필연적인 존재 이유를 따르기로 한다.
이달의 소녀는 New Moon(월삭)을 맞아 새로운 달이 떠오를 것을 예견하며 달이 소멸하기 전 가장 밝게 빛을 발하는 *[12:00]*에
단 한 명의 소녀도 억압받지 않는 달빛 향연 속 페스티벌을 개최하기로 한다.

운명과 운명을 충돌시켜 우연을 만들고, 우연과 운명 속에서 숙명을 발견한 이달의 소녀는 미드나잇 페스티벌을 통해 새로운 메시지를 전달한다.

With all LOOΠΔs around the world(세상의 모든 이달의 소녀들과 함께),
이번 앨범의 슬로건 처럼 세상의 모든 이달의 소녀들은 언제나 함께 있으며 모두가 존엄하고 동등하며 자유를 얻을 가치가 있는 존재라는게 그 메시지다.
새로운 달의 시작을 앞둔 소녀들의 하나가 된 목소리가 전 세계를 향해 던져졌다.

이달의 소녀는 숙명과 숙명이 만나 필연을 만든다.

## Tracklist

1. “12:00” – 1:13
2. “Why Not?” Title – 3:25
3. “Voice (목소리)” B-side – 3:18
4. “Fall Again (기억해)” – 3:35
5. “Universe” – 3:34
6. “Hide & Seek (숨바꼭질)” – 3:02
7. “OOPS!” – 2:42
8. “Star (Voice English Ver.)” – 3:18

## Composition

After *[#]*, *[12:00]* is the second mini-album from LOONA on which SM Entertainment founder Lee Soo Man worked as “Music Producer”. *[12:00]* is the second post-debut project from LOONA not to feature songs made by South Korean producing team MonoTree.

On this extended play, 5 of the 8 tracks (i.e. “12:00”, “Why Not?”, “Fall Again”, “Hide & Seek” and “OOPS!”) were produced by EKKO Music Rights producers: producing duos Banger$ & Cash (Fabian 'Phat Fabe' Torsson & The Kennel's Harry Sommerdahl) Coach & Sendo and ROSII (Fredrik Raadal-Simonsen & Paulos Solbø), Ellen Berg, JINBYJIN (from Dsign Music), Julia Finnseter, Kim Yeon Seo (Emily Kim) and Sondre Nystrøm. Coach & Sendo and Kim Yeon Seo have produced a few songs for LOONA on the previous EP *[#]*.

The Kennel producers Harry Sommerdahl (from Banger$ & Cash) and Matilda Frommegård produced songs on this EP: Sommerdahl and Frommegård co-produced “OOPS!”, and Frommegård also co-produced “Hide & Seek”.

Like in *[#]*, lyricists who usually write for SM Entertainment artists also contributed to the making of *[12:00]*: Hwang Yubin wrote the lyrics of “Why Not?”, (she previously wrote “365”), Jo Yoonkyung wrote “Universe” (previously wrote “So What”) and JQ wrote “Voice” (previously wrote “Number 1”).

Title track "Why Not?" was written in July 2019, during songwriting camp "Song:Expo 2019" in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.

## Gallery

### Promotional

Into the loonatheworld1st Concept Photo
Teaser #1 Kim Lip1st Concept Photo
Teaser #2 ViVi1st Concept Photo
Teaser #3 Yves1st Concept Photo
Teaser #4 HeeJin1st Concept Photo
Teaser #5 Choerry1st Concept Photo
Teaser #6 HyunJin1st Concept Photo
Teaser #7 Olivia Hye1st Concept Photo
Teaser #8 YeoJin1st Concept Photo
Teaser #9 JinSoul1st Concept Photo
Teaser #10 Chuu1st Concept Photo
Teaser #11 Go Won1st Concept Photo
Teaser #12 LOONA*12:00*,
 Tracklist“With all LOOΠΔs around the world”
Teaser #13 LOONA2nd Concept Photo
Teaser #14 Chuu2nd Concept Photo
Teaser #15 Yves2nd Concept Photo
Teaser #16 ViVi2nd Concept Photo
Teaser #17 YeoJin2nd Concept Photo
Teaser #18 Choerry2nd Concept Photo
Teaser #19 HyunJin2nd Concept Photo
Teaser #20 Olivia Hye2nd Concept Photo
Teaser #21 JinSoul2nd Concept Photo
Teaser #22 Go Won2nd Concept Photo
Teaser #23 HeeJin2nd Concept Photo
Teaser #24 Kim Lip2nd Concept Photo
Teaser #25 LOONA3rd Concept Photo
Teaser #26 YeoJin3rd Concept Photo
Teaser #27 Kim Lip3rd Concept Photo
Teaser #28 JinSoul3rd Concept Photo
Teaser #29 ViVi3rd Concept Photo
Teaser #30 Yves3rd Concept Photo
Teaser #31 Chuu3rd Concept Photo
Teaser #32 Go Won3rd Concept Photo
Teaser #33 HeeJin3rd Concept Photo
Teaser #34 Olivia Hye3rd Concept Photo
Teaser #35 HyunJin3rd Concept Photo
Teaser #36 Choerry3rd Concept Photo
Teaser #37 LOONA“다 똑같지? Di Da Dam Di Dam Di Dam”
(Isn’t it all the same? Di Da Dam Di Dam Di Dam)
Teaser #38 Olivia Hye“나만 따라와! Di Da Dam Di Dam Di Dam”
(Just follow me! Di Da Dam Di Dam Di Dam)
Teaser #39 Go Won“너도 알지? Di Da Dam Di Dam Di Dam”
(You know it too? Di Da Dam Di Dam Di Dam)
Teaser #40 Chuu“달빛 축제 열린 밤 황홀해진 이 순간”
(A night that holds moonlight festival, enchanting moment)
Teaser #41 Yves“I’m not a bad girl 좀 다르지”
(I’m not a bad girl, I’m a bit different)
Teaser #42 Choerry“꿈만 같지? Di Da Dam Di Dam Di Dam”
(Feels like a dream, doesn’t it? Di Da Dam Di Dam Di Dam)
Teaser #43 JinSoul“Ooh la la 아 왜, 아 왜, 아 왜”
(Ooh la la ah why, why, why)
Teaser #44 Kim Lip“Ooh la la 왜 왜 안 돼 안 돼”
(Ooh la la why not why not?)
Teaser #45 ViVi“어딜 보니? Di Da Dam Di Dam Di Dam”
(Where are you looking at? Di Da Dam Di Dam Di Dam)
Teaser #46 YeoJin“Dance all night 맘 가는 대로”
(Dance all night as you want)
Teaser #47 HyunJin“주문을 외워 보자 Yolo-lo”
(Let’s call out the spells Yolo-lo)
Teaser #48 HeeJin“Why Not? Do it!”
Teaser #49 LOONALOOПΔ 3rd Mini Album [12:00] Pre-Order Start💫
Teaser #50 LOONA
### Star

1st Concept Photo
Teaser #1 HeeJin1st Concept Photo
Teaser #2 HyunJin1st Concept Photo
Teaser #3 YeoJin1st Concept Photo
Teaser #4 ViVi1st Concept Photo
Teaser #5 Kim Lip1st Concept Photo
Teaser #6 JinSoul1st Concept Photo
Teaser #7 Choerry1st Concept Photo
Teaser #8 Yves1st Concept Photo
Teaser #9 Chuu1st Concept Photo
Teaser #10 Go Won1st Concept Photo
Teaser #11 Olivia Hye1st Concept Photo
Teaser #12 LOONA2nd Concept Photo
Teaser #13 Olivia Hye2nd Concept Photo
Teaser #14 Go Won2nd Concept Photo
Teaser #15 Chuu2nd Concept Photo
Teaser #16 Yves2nd Concept Photo
Teaser #17 Choerry2nd Concept Photo
Teaser #18 JinSoul2nd Concept Photo
Teaser #19 Kim Lip2nd Concept Photo
Teaser #20 ViVi2nd Concept Photo
Teaser #21 YeoJin2nd Concept Photo
Teaser #22 HyunJin2nd Concept Photo
Teaser #23 HeeJin2nd Concept Photo
Teaser #24 LOONA

### Achievement

[MV] 이달의 소녀 (LOONA) "Why Not?" - HITS 10 MILLION VIEWS[MV] 이달의 소녀 (LOONA) "Why Not?" - HITS 20 MILLION VIEWS[MV] 이달의 소녀 (LOONA) "Star" - HITS 10 MILLION VIEWS
## Links

### Official

* TEASERS:
	+ 이달의 소녀 (LOONA) “12:00”
	+ 이달의 소녀 (LOONA) “Why Not?” TEASER MV
	+ 이달의 소녀 (LOONA) “Why Not?” TEASER MV (1theK)
	+ 이달의 소녀 (LOONA) “12:00” Mini Album PREVIEW
	+ 이달의 소녀 (LOONA) “Star” TEASER MV
	+ 이달의 소녀 (LOONA) “Star” TEASER MV (1theK)
* MUSIC VIDEOS:
	+ 이달의 소녀 (LOONA) “Why Not?” MV
	+ 이달의 소녀 (LOONA) “Why Not?” MV (1theK)
	+ 이달의 소녀 (LOONA) “Why Not?” MV (4K)
	+ 이달의 소녀 (LOONA) “Star” MV
	+ 이달의 소녀 (LOONA) “Star” MV (1theK)
	+ 이달의 소녀 (LOONA) “Star” MV
* DANCE VIDEOS
	+ 이달의 소녀 (LOONA) “Why Not?” DANCE PRACTICE
	+ 이달의 소녀 (LOONA) “Why Not?” SUIT DANCE (1theK)
	+ 이달의 소녀 (LOONA) “Why Not?” → “Fall Again” → “Voice” Knock Knock Knock (MUPLY)
	+ 이달의 소녀 (LOONA) “Why Not?” RELAY DANCE (M2)
* OTHER VIDEOS
	+ 이달의 소녀 (LOONA) “Voice?” ART FILM (MU:PLY)
	+ 이달의 소녀 (LOONA) “Why Not?” MV MAKING FILM
	+ 이달의 소녀 (LOONA) “Star” MV MAKING FILM
* AUDIO:
	+ 이달의 소녀 (LOONA) “12:00”
	+ 이달의 소녀 (LOONA) “Why Not?”
	+ 이달의 소녀 (LOONA) “Voice”
	+ 이달의 소녀 (LOONA) “Fall Again”
	+ 이달의 소녀 (LOONA) “Universe”
	+ 이달의 소녀 (LOONA) “Hide & Seek”
	+ 이달의 소녀 (LOONA) “OOPS!”
	+ 이달의 소녀 (LOONA) “Star”

### Download/Stream

* Apple Music
* Spotify
* Amazon Music
* Melon
* YouTube Music

## Credits

### Songs

 1
 3
 5
 6

	+ BANGERS & CA$H Bangers & Ca$h
		- Harry Sommerdahl
		- Phat Fabe
	+ Coach & Sendo
		- SENDO
	+ Ellen Berg
	+ JINBYJIN
	+ Kim Yeon Seo
	+ Sondre Nystrom
* The Kennel:
	+ Harry Sommerdahl
	+ Matilda Frommegård
* Cynosure Music
	+ Daniel Durn
	+ Katrine Neya Klith Jørgensen
* ROSII
	+ Fredrik Raadal-Simonsen
	+ Paulos Solbø
* Georgia Ku
* Jessie Saint John
* Julia Finnseter
* Peter Wallevik
* Trackside
* Will Simms

**Lyricists**
* Hwang Yubin
* Jo Yoon Kyung
* Makeumine Works:
	+ Hyesu
	+ JQ
* Moon Hye Min:

### Album

BlockBerryCreative

* **Executive Producer:** Lee Jong Myung
* **Producer Supervisor:** Lee Jong Hyeon
* **Executive Supervisor:** Nam An Woo
* **Project Supervisor:** Park Se Jin
* **Music Producer:** Lee Soo-Man
* **Promotion Director:**  Park Yoon-Pyo (박윤표)
* **Management:**  Lee Dong-Hoon (이동훈), Park Hyo-Jeong (박효정),  Park Cheol-Woo (박철우)
* **Communication Director:**  Park Bo Ra (박보라)
* **Communication:** Kim Do-Yeon (김도연), Ha Jeong-Yoon (하정윤), Jo Eunae**,** Park Hyo-Min (박효민)
* **Advertising Business Director:** Oh Ji-Ho (오지호)
* **Accounting Chief**: Choi Hee-Joon (최희준)
* **Accounting:** Noh Yeon-Jin (노언진), Jang Hye-Kyoung (장혜경)
* **A&R:**  Yun Do-Yeon (윤도연),  Baek In-Chan (백인찬) @ BlockBerryCreative

CTGA

* **A&R**:  Park Haein,  Shen Wei, An Baohua (CTGA)
* **International Repertoire**:  Chung Hyowon,  Lee Ji-Hye from EKKO Music Rights (powered by CTGA)
* **Publishing & Copyright Clearance**:  Chung Hyowon,  Kim Min-Kyong, Park Mi-Ji,  Lee Ji-Hye, Yoo Ri-Woo from EKKO Music Rights (powered by CTGA)

* **Recording Engineer:**
	+ Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @ In Grid Studio;
	+ Jang WooYoung (장우영), Min SungSu (민성수), Kwon Eugene (권유친), Kim YeJi (김예지) @ doobdoob Studio
* **Mixing Engineer:  Jay-P Gu (Gu Jong-Pil / 구종필)** @  KLANG Studio
* **Mastering Engineer:  Kwon Nam-Woo (권남우)** @ 821 SOUND Mastering

* **Stylist:**  Kim Min (김민) Kim Ye-Ji (김예지), Noh Jin-Kyeong (노진경)
* **Hair:  Jo ChunIl  (천일)**,  Hyelime (혜림),  Yu JinSol (유진솔),  Cho Hee (초히),  Jin Jeon (진전) @  Joy187
* **Makeup:  Jang Yoo Jin** (장유진),  Park Narae (박나래), Kim Min-Ji (김민지)
* **Music Video:** @ DIGIPEDI
* **Performance Director:**  Faryoung Kim
* **Head Choreographer:**  Faryoung Kim ,  Hyungyu HG Kim
* **Photographer:**  Mugung (Mugunghwa Sonyeo) (Lighting: Jung Hyun-Woo (정현우); Assist:  Jaeku (재쿠))
* **Sketch Photography:  Kim Min-Jae**
* **Art Work: Studio XXX**
* **Printing:** Yein Art (예인미술)

## Videos

* Music Videos
* Teasers
* Previews

-MV- 이달의 소녀 (LOONA) "Why Not?"-MV- 이달의 소녀 (LOONA) "Star"

-Teaser- 이달의 소녀 (LOONA) "12-00”-Teaser- 이달의 소녀 (LOONA) "Why Not?"-Teaser- 이달의 소녀 (LOONA) "Star"

-Preview- 이달의 소녀 (LOONA) Mini Album "12-00"
## Trivia

* As of October 2023, the albums combined have sold 86,848 copies on Hanteo, and 116,114 copies on Gaon.
* Title track “Why Not?” was written in July 2019, during songwriting camp “Song:Expo 2019” in Trondheim (Norway) by Will Simms, Sondre Nystrom (Sondrey), Julia Finnseter (Ameline) and Ellen Berg.
* Music Videos videographers:
	+ “Why Not?”: DIGIPEDI (usual videographers for LOONA)
	+ “Star”: MOSWANTED (their first MV done for LOONA)
* “Why Not?” MV was filmed in Jeju Island, South Korea. LOONA have already filmed content there: Choerry for “Love Cherry Motion” MV and LOONA for the Summer Package (LOONA ISLAND).
* Less than a month after its release, *[12:00]* debuted at #112 on the Billboard 200 chart. LOONA is the first girl group out of the Big 3 to chart on the Billboard 200 and the first group from the fourth generation to debut on it.
* The track “Star” debuted on the Top 40 Pop Radio airplay charts, making them the second female K-pop group to do so.

## References

1. ↑ loonatheworld “‘12:00’ LOOПΔ 3rd Mini Album [12:00]” Twitter. 2020.09.16
2. ↑ Orrery/nim (@orrery\_nim) “Blockberry Creative sent a message regarding Haseul, who will not be participating in 12:00 by her own decision” Twitter. 2020.09.17
3. ↑ u/LitellJohnn “[12:00] Album/song descriptions and promotional text” Reddit. October 11, 2020
4. ↑ “[12:00] 미니 3집-A” BlockBerry Creative Shop. October 11, 2020
5. ↑ EKKO Music Rights’ release notice of LOONA’s *[12:00]* mini-album. Retrieved 2020.11.01
6. ↑ 6.0 6.1 Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there
7. ↑ 7.0 7.1 Song:Expo 2019 in Trondheim, Norway: "Why Not?" was written there - 2
8. ↑ 8.0 8.1 Song:Expo 2019 in July
9. ↑ Album credits - @mu\_gung IG post
10. ↑ Album credits - @ Digipedi (Vimeo)
11. ↑ “LOONA Statistics & Sales by @loonastats”
12. ↑ orrery\_nim “#LOONA enters Billboard 200 with their third mini album 12:00 at #112 - magnificent achievement entering the chart for the first time in their careers #LOONAonBillboard200” Twitter. 2020.11.2
13. ↑ Teen Vogue “LOONA Just Hit a Major Milestone on U.S Radio” 2021.01.26