Tower Records/Kawaii Cafe

Osomatsu-san x Tower Records: Kawaii Cafe (おそ松さん×TOWER RECORDS CAFE -Kawaii Cafe-) is the second collaboration between Osomatsu-san and music store Tower Records featuring the sextuplets in cutesy outfits with colorful varsity jackets. The designs were first revealed through a YouTube video uploaded on November 10, 2017. The collaboration started off with the Tower Records 2017 Winter Sale, which revealed these designs and introduced Various merchandise was made with these designs which included towels, ticket holders, bags, memo pads, masking tape, pouches, clear files, acrylic keychain stands, stickers, mints, keychains, phone batteries, T-shirts, long sleeved shirts, plates, tumblers, luncheon mat and utensil sets, mugs, and coasters.

A campaign ran, that featured scratcher cards with every purchase at Tower Records, and a chance to win limited editions blankets with the sextuplets on them. Additionally, for those who earned over a 1000 points on their Tower Records point card, a special edition tissue case was included. The design was also used as an exclusive postcard that came with every purchase of the first ending of the second season of the anime, "Let's Go! Sextuplets! ~The Six-Colored Rainbow~" in Tower Records stores.

This collaboration also featured a café with two sets of menus depending on the location, including a special third specially made for New Year's, which included osechi and tiramisu. The first menu included chicken tomato pies, burgers, omelette rice, mille-feuille, cakes, parfaits, and various drinks. The second menu included taco rice, curry, pasta, roll cakes, matcha cheese cake, pancakes, and the same drinks featured in the first. Additionally, exclusive chibi versions of the designs were included, which were used in exclusive cards and keychains sold during the café period.

For every menu item purchased during the run of the New Years' menu period from January 1 to January 8, 2018, a free holographic sticker was included. For every food item ordered, a randomly chosen card was provided, and for every drink item ordered, a randomly chosen coaster was also included. For those who ordered from the food, dessert, and drink menu, a randomly chosen heart-shaped badge was also included.

The collaboration was announced on November 10, 2017 and the winter sale ran from November 20 to December 31, 2017. Additionally, the café ran for two periods from November 21, 2017 to December 19, 2017 and from December 20, 2017 to January 15, 2018.

Trivia
* Various menu items reference difference episodes from season 2 of the anime, which are the following:
	+ Osomatsu's Menu Item (Chicken Tomato Pie): Season 2 Episodes 3, 4, 7 "Cavematsu-san" (げんし松さん)
	+ Karamatsu's Menu Item (Millie-Feuille): Season 2 Episode 1 "Osomatsu-san Returns" (ふっかつ おそ松さん)
	+ Choromatsu's Menu Item (Omelette Rice): Season 2 Episode 4 "Matsuzou and Matsuyo" (松造と松代)
	+ Ichimatsu's Menu Item (Cake): Season 2 Episode 3 "Choromatsu and Ichimatsu" (チョロ松と一松)
	+ Jyushimatsu's Menu Item (Pancake): Season 2 Episode 8 "Jyushimatsu and the Dolphin" (十四松とイルカ)
	+ Todomatsu's Menu Item (Parfait): Season 2 Episode 2 "Congratulations! Employment!!" (祝・就職！！)

Gallery
* 2017 Winter Sale
* Kawaii Cafe

Tower Records: Kawaii Cafe 2017 Winter Sale - Main ImageTower Records: Kawaii Cafe 2017 Winter Sale - Main Image 2Tower Records: Kawaii Cafe 2017 Winter Sale Merch ListingTower Records: Kawaii Cafe 2017 Winter Sale Merch Listing 2Tower Records: Kawaii Cafe 2017 Winter Sale Exclusive BagTower Records: Kawaii Cafe TowelTower Records: Kawaii Cafe Ticket HolderTower Records: Kawaii Cafe BagTower Records: Kawaii Cafe Memo PadsTower Records: Kawaii Cafe Masking TapeTower Records: Kawaii Cafe Pouch + Headband SetTower Records: Kawaii Cafe Clear FilesTower Records: Kawaii Cafe Acrylic Keychain StandsTower Records: Kawaii Cafe StickersKawaii Cafe MintsTower Records: Kawaii Cafe KeychainsTower Records: Kawaii Cafe Phone BatteriesTower Records: Kawaii Cafe T-ShirtsTower Records: Kawaii Cafe T-Shirt and TowelTower Records: Kawaii Cafe Long-Sleeved ShirtsTower Records: Kawaii Cafe PlateTower Records: Kawaii Cafe TumblersTower Records: Kawaii Cafe Luncheon Mat + Utensil SetTower Records: Kawaii Cafe CoastersTower Records: Kawaii Cafe BlanketsTower Records: Kawaii Cafe Tissue CaseTower Records: Kawaii Cafe ExteriorTower Records: Kawaii Cafe Exterior 2

Tower Records: Kawaii Cafe Main ImageTower Records: Kawaii Cafe Menu 1 Food ItemsTower Records: Kawaii Cafe Menu 1 Dessert ItemsTower Records: Kawaii Cafe Osomatsu's Chicken Tomato PieTower Records: Kawaii Cafe Karamatsu's Millie-FeuilleTower Records: Kawaii Cafe Choromatsu's Omelette RiceTower Records: Kawaii Cafe Ichimatsu's CakeTower Records: Kawaii Cafe Jyushimatsu's BurgerTower Records: Kawaii Cafe Todomatsu's CrepeTower Records: Kawaii Cafe Osomatsu's Roll CakeTower Records: Kawaii Cafe Karamatsu's Taco RiceTower Records: Kawaii Cafe Choromatsu's Matcha CheesecakeTower Records: Kawaii Cafe Ichimatsu's CurryTower Records: Kawaii Cafe Jyushimatsu's PancakesTower Records: Kawaii Cafe Todomatsu's PastaTower Records: Kawaii Cafe Latte + MarshmallowsTower Records: Kawaii Cafe DrinkTower Records: Kawaii Cafe OsechiTower Records: Kawaii Cafe TiramisuTower Records: Kawaii Cafe Bonus CardsTower Records: Kawaii Cafe Bonus CoastersTower Records: Kawaii Cafe Holographic StickersTower Records: Kawaii Cafe Bonus Heart BadgesTower Records: Kawaii Cafe Chibi KeychainsTower Records: Kawaii Cafe Interior

General References:

1. ↑ https://twitter.com/TOWER\_Anime/status/932499772920938497

Gallery Image Sources:

1. https://twitter.com/TOWER\_Anime/status/928789374635982848
2. https://tower.jp/site/sale/winter17/top
3. http://blog.livedoor.jp/tower\_sale/archives/1068380570.html
4. https://tower.jp/article/feature\_item/2017/11/10/4001
5. https://tower.jp/article/news/2017/11/10/c101
6. https://collabo-cafe.com/events/collabo/osomatsusan-kawaii-cafe/
7. https://twitter.com/TRC\_NUchaya/status/928792596847009793
8. https://twitter.com/TRC\_NUchaya/status/933260375209807873
9. https://twitter.com/TRC\_NUchaya/status/935353077191680001
10. https://twitter.com/TRC\_NUchaya/status/935428563599114240
11. https://twitter.com/TRC\_NUchaya/status/948106062846050304
12. https://twitter.com/TRC\_NUchaya/status/950255131609653250
13. https://twitter.com/tower\_shibuya/status/935713699498618880
14. https://twitter.com/tower\_sale/status/935334592172638208
15. https://twitter.com/tower\_wakamatsu/status/936750529069309952
16. https://twitter.com/TOWER\_Hiroshima/status/935816991234912256
17. https://twitter.com/TOWER\_Shibuya/status/932413230470766592?s=20
18. https://twitter.com/TRC\_NUchaya/status/951084868078682112