Corporation For Public Broadcasting/Viewers Like You/PBS Stations Viewers

=== 1st logo

(1967-1970s/1996-2002(VLY)/2010-present(PBS Viewers)Edit === **Logo**: On a gray background we see an abstract design - the lowercase letters "c," "p" and "b" stacked together like a mixed up jigsaw puzzle - and the text "Corporation for Public Broadcasting" written below in a serif font.

Viewers Like You/PBS Viewers: Starting in 1996, The CPB ID is in color and it fade away for the horizontal version of the 1991 Viewers Like You logo. From 1999-2002, in the 1999 standard spiel, The Viewers Like You logo is change to the 1999 font from the 1998-2001 ID and Thank You in Horizontal mod and the same font as Viewers Like You come in.

**Effects**: None.

**Music/Sounds**: None. However, there is a voiceover that says, "Nationwide distribution of the preceding program is a service of the Corporation for Public Broadcasting."

**Viewers Like You 1996 Variant:** The funding is "And by The Corporation For Public Broadcasting, and the annual financial support of Viewers Like You."

**Availability**: Very rare. Can be found at the end of a 1970 episode of *Firing Line*, available to view at the Paley Center in New York and Los Angeles. It was also known to be seen on a 1969 episode of *Black Journal*.

**Editor's Note**: The logo's abstract design is a throwback to mid-century abstract graphics.

=== 2nd logo

(1967-August 31, 2001)Edit === **Logo**: Just the company name. There are many font, color, and ALL CAPS variations, a growing list of which can be found here.

**Variations**:

* On *Mister Rogers' Neighborhood* episodes from 1993-2001, the byline "A private corporation funded by the American people" (more commonly seen with the 6th logo and beyond) is added.
* WNET-produced programs from between 1978 and 1983 will have this in the WNET logo's font at the start (and oftentimes also at the end).
* Starting with this, now Public Television Stations is shown in many font, color and ALL CAPS variations.
* On 1989 show that use this logo, the standard 1988 Viewers Like You logo is shown.

**Effects**: None.

**Music/Sounds/Voiceover**: The text has no music of its own, but on several shows of the era it plays over the opening and closing themes. There are at least three voice-over variations:

* "[PROGRAM NAME] is made possible by funding from the Corporation for Public Broadcasting."
* "Additional funding provided by the Corporation for Public Broadcasting."
* "Funding for this series was also provided by the Corporation for Public Broadcasting."

**Music/Sounds Variants**:

* On *Mister Rogers Neighborhood*, the logo is silent, and a male announcer would say the following.
* The people who give the money to make Mister Rogers Neighborhood, are the people of, this, and other public television stations, and the Sears Roebuck Foundation. This is used on reruns of earlier episodes of said show.
* The people who give the money to make Mister Rogers Neighborhood, are the people who contribute to this and other public television stations, and the Sears Roebuck Foundation. Same as before
* The people who give the money to make Mister Rogers Neighborhood, are the people who contribute to this and other public television stations, The Corporation for Public Broadcasting, and the Sears Roebuck Foundation. Same as before
* Rare: The people who give the money to make Mister Rogers Neighborhood, are the people who contribute to this and other PBS Viewers Like You, and the Corporation For Public Broadcasting. Seen on 1988-1989 episodes(Discover on PBS 1988 Program Break by PBS Rare on Youtube)
* The people who give the money to make Mister Rogers Neighborhood, are the people who contribute to this and other public television stations, and the Corporation for Public Broadcasting. Same as before
* The people who give the money to make Mister Rogers Neighborhood, are the people who contribute to this and other PBS stations, and the Corporation for Public Broadcasting. We thank you. This is used in the final season of Mister Rogers Neighborhood from 2000-2001.

**Availability**: Preserved on DVDs, iTunes and Amazon Instant Video releases of PBS shows such as *Sesame Street* and *The Electric Company*. *Nova*, *Great Performances* and *3-2-1 Contact* will also likely have variations of this logo intact if reissued. The last known show to use this logo was the series finale of *Mister Rogers' Neighborhood* in 2001. However, while Amazon Instant Video releases of 1970-75 episodes retain this logo, later episodes have all funding credits removed. This also appears on season 2 episodes of *The American Experience*.

**Editor's Note**: None.

=== 3rd logo

(September 28, 1981-July 4, 1982)Edit === **Nickname**: "CPB Curves"

**Logo**: Just a stylized "cpb" with the company name below. Sometimes, "The Program Fund" will appear above the company name.

**Effects**: None.

**Music/Sounds**: Same as the 2nd logo.

**Availability**: Extremely rare. Seen on some Season 9 episodes of *Great Performances*, including a trilogy of adaptations of works by Edith Wharton, and the first season of *American Playhouse*.

**Editor's Note**: None.

=== 4th logo

(1982-March 5, 1990)Edit === **Nicknames**: "CPB Circle", "The Chuck Barris (CBP) Rip-off"

**Logo**: Just a circle with a stylized "CPB" cut into it on a colored background, with the phrase:

**CORPORATION** **FOR PUBLIC** **BROADCASTING**

underneath.

**Variations**:

* There were many font variations, but the most common are:
	+ All-caps, serif font, regular size;
	+ All-caps, serif font, smaller size (often with a bigger CPB circle); and
	+ All-caps, Haettenschwelier font.
* Sometimes, as seen on *Alive from Off Center*, *The MacNeil/Lehrer NewsHour*, and *Jukebox Saturday Night* (among others), this was superimposed.
* A centered version of the circle appears without the text on WGBH's *Don't Look Now*.
* On the ninth season of *The MacNeil/Lehrer NewsHour* (and the first season under that name), the circle appeared at the right, with the company name to the left.
* Starting in 1988, Viewers Like You is seen as the 1988 Variant from the next logo below or the

**Effects**: None.

**Music/Sounds**: Same as the 2nd logo.

**Availability**: Preserved on 1983-1987 episodes of *Reading Rainbow* and season 1 episodes of *The American Experience* at your local library, among others.

**Editor's Note**: As said by one of the nicknames, the logo does bear a striking resemblance to the Chuck Barris logo and would continue to go up all the way until 2002.

=== 5th Logo

(October 1, 1984-November 29, 1987, September 1, 1991-May 1, 1992)Edit === Nicknames: "CPB in a Circle II", "Chuck Barris (CBP) Rip-off II"

Logo: Same as the fourth logo, but this time the background is a black/purple gradient. The whole thing also has a drop shadow.

Variants:

* The first few programs that had this logo, including 1985 episodes of Reading Rainbow, omitted the drop shadow.
* On some later programs, including season 1 episodes of Square One TV, the text was smaller, as the CPB circle took up half the screen.
* 3-2-1 Classroom Contact used the aforementioned variation, but on a dark red background.
* On Nuclear Legacy from 1986, the aforementioned variation took place on the 3rd logo's background.
* On first and second season episodes of Degrassi Junior High, the CPB logo on a black background, is blue-violet with a fuchsia diagonal line sweeping by. Plus, all the text is set in the Haettenschwelier font for some reason. Then the Viewers Like You logo from below is shown with the standard animation.

FX/SFX: None.

Music/Sounds/Voice-over: Same as the 2nd logo, although a few episodes of Degrassi Junior High lacked the voice-over but keep the Viewers Like You voice-over.

Availability: As rare as you can get without extinction. Preserved on 1985-1987 Reading Rainbow tapes at your local library. This was also used on season 1 episodes of Square One TV, The Ring of Truth, 3-2-1 Classroom Contact, Degrassi Junior High, and Frontline, among others.

Editor's Note: None.

=== 6th logo

(November 30, 1987-December 22, 1995)Edit === **Nicknames**: "CPB Circle III", "The Chuck Barris (CBP) Rip-off III", "CPB in Space"

**Logo**: The whole thing takes place on a space background with stars zooming past. The CPB logo is now in 3-D, and the circle is colored blue and white. First, we see it slowly rotating towards the center. Afterwards, the name pops up like this:

CORPORATION FOR PUBLIC BROADCASTING

**Variations**:

* Sometimes, a still version of the logo, with only the stars being animated, was used.
* On *Where in the World is Carmen Sandiego?*, the Earth is behind the whole thing, and on 1993-1996 episodes, the byline used in the next logo is seen below the text.
* A variant with more stars can be seen on 1990 episodes of *The MacNeil/Lehrer NewsHour*.
* An earlier variant, as seen on season 2 and season 3 episodes of *Square One TV* put this logo on a black/purple gradient background.
* Some shows, like *Great Performances*, had the logo superimposed over a specialty backdrop.
* The logo may also fade away to make room for the text "Viewers Like You", which contains the words "Viewers Like" (in a small font) with "you" sketched below in yellow script. This happened on many post-1988 shows. After being sketched, the yellow script glows in *Where in the World is Carmen Sandiego?*.
* On some shows, the "Viewers Like" words are in capitals.
* On 1989 episodes of *Frontline*, the text is set in the Haettenschwelier font, just like the *Degrassi Junior High* episodes. (On a side note, *Degrassi* episodes with this logo use the regular variant.)

**Effects**: None.

**Music/Sounds**: Same as the 2nd logo which often end with with "...and by the (annual) financial support of viewers like you." or just simply "...and viewers like you.".

**Availability**: Rare. Preserved on 1989-1991 Reading Rainbow tapes. The animated variant also appeared on 1987-1991 episodes of *The MacNeil/Lehrer NewsHour*, *Degrassi Junior High*, *WonderWorks*, *Great Performances*, and *Amigos*, and the still variant also appeared on *Where in the World Is Carmen Sandiego?*, *The Civil War*, *Long Ago and Far Away*, *American Playhouse*, season 3 episodes of *The American Experience*, and *American Masters*. The standard space background variant was last seen on *The Dancing Man: Peg Leg Bates*, which premiered on PBS stations on February 11, 1992.

**Editor's Note**: This logo is a favorite to longtime PBS viewers as with new CGI effect

=== 7th Logo

(September 30, 1991-present)Edit === Nicknames: "CPB in a Circle IV", "Chuck Barris (CBP) Rip-off IV"

Logo: The CPB circle has been redesigned, with a blue and lavender outline around it and in the letters. The whole thing takes place on a black background. On some 1993-1996 shows, a new byline "A private corporation funded by the American people" in a condensed white Garamond font appears below. This usually end with the 1988 Viewers Like You tag animated or a different variant of Viewers Like You Tag.

Variant:

* On earliest American Experience episode, before the byline was introduced, the CPB logo had a brighter blue color scheme.
* Some American Masters episodes has standard 1991 CPB ID(CPB Circle/Circle Revealing Viewers Like You) without the comets(seen below) on the black background.

### Viewers Like You variant

* In 1992, when this replace the 1988 tag, the standard 1991 Viewers Like You Often Larger Tag is shown. This is usually here when the 1993 CPB logo is shown.
* This usually end with the horizon version of
* In 1992, there a variant. We see different shots of the 1991 Viewers Like You Tag and the U is writing down and we zoom out revealing the logo. In 1999, it the same but we zoom out to reveal the horizontal version of the 1991 tag and it fade out and Thank You in a horizontal 1991 font fade.

FX/SFX: None.

Music/Sounds/Voice-over: Same as the 6th logo.

Availability: Pretty rare. Mainly seen on American Experience, American Masters and American Documentary. It has been preserved on PBS Video tapes from the time. The version with the CPB logo was seen on some American Masters episodes as the next logo below will seen on all PBS programs.

Editor's Note: None. Below is PBS and everyone favorite logo.......

=== 8th logo

(July 1, 1991-2002, 2021-present) === **Nicknames**: "CPB Circle II", "The Chuck Barris (CBP) Rip-off II", "Merging CPB Circles", "Sweeping Pink Lines"

**Logo**:

* September 29, 1991-April 28, 2000: On a textured cobalt blue/purple background with occasional thulian pink comets flying past and the white/gray diagonal line sweeping by repeatedly on the center of the background , two circles slide in and form the CPB logo above the white text:

CORPORATION
FOR PUBLIC
BROADCASTING
After a few seconds, the text fades out as the logo splits into two CPB logos flying off to opposite sides of the screen so that the words "Viewers Like You" (in plain white plain serif text this time) appear in its place near the top, as more comets fly diagonally upward. For this version, the "Viewers Like You" text sometimes fades out earlier, so the background is shown for about one second before completely fading out.
* March 22, 1993-2001:the byline from the 6th logo was added under the text. At that time, the text above was arranged centered and appears earlier, before the sweeping pink lines. Also, the CPB logo, smaller to make room for the byline, has a steel blue/opera mauve color scheme instead of the casual blue/lavender one, which is only used on still and superimposed variants. The 1993 variant has a variant, it start with a few second with the background been shown before the text and byline appear before the sweeping pink lines and the CPB circle come in. Plus the Viewers Like You, still near the top, is in a different white plain serif text or the 1991 Serif(most uses) as the comets fly diagonally upward. The text and byline fade out as the Viewers Like You Animation comes in(CPB split)

**Variations**:

* Like the 3rd logo, some shows superimpose the logo over a specialty backdrop, with Nova being one example.
* A still version is seen on some programs.
* Although shows don't use the CPB logo, they put corporate funding and foundation clubs on the CPB background. Although on shows that use the 1991 CPB logo, after the corporate funding, the pink line fly pass us and the 1991 variant begin. In 1993, after that, it fade out and the 1993 variant begin as usual.
* Some shows do not use the text "Viewers Like You".
* Some shows just use the text, and not the circle.
* Some shows, like 1990 episodes of Frontline, just use the circle, and not the text.
* Some shows, like season 2 episodes of Wishbone, just use "Viewers Like You."
* On shows which feature the still version of the CPB logo, the text "Viewers Like You" is dead center and often larger.
* On 1991-1993 episodes of NOVA, the CPB logo has its brighter blue color scheme from the 6th logo.
* On 1991-1995 episodes of Sesame Street, the logo fades out (instead of the CPB logo splitting into two CPB logos) to make room for "PUBLIC TELEVISION STATIONS AND THEIR CONTRIBUTORS".
* On some shows, particularly those produced by WGBH Boston, would feature a still version of the logo superimposed over a background unique to that show.
* On PBS Kids Show, the still version of the logo superimposed on the PBS Kids Funding Background.
* For an occasion, on Arthur and more common on the 2021 repeats of S1-S8 episodes, the Viewers Like You tag shows up and Thank You come in(In Serif Font).
* On Calliou, the cpb background is shown with Caillou logo shown and it fade away to make away for the 1993 cpb logo.
* On 1997 reruns of Barney & Friends episodes from seasons 1-3 and original broadcasts of episodes from season 4, the CPB logo is already formed for a few seconds, before it splits into two CPB circles, and reveals "Viewers Like You". This variant also lacks the sweeping lines. A rare superimposed version of this variant's animation, using the 1991-1993 design, was used on 1991-1992 episodes of Great Performances.
* Starting on November 1, 1999, the text "Thank You" follows "Viewers Like You". This is often customized for the particular show. On PBS Kids shows that has the 1993 logo, this cut to the 1993 variant already shown started with the CPB circle coming in and it fade out as the balls bounce around the logo then fly away with the balls coming the right side as we follow it to the often larger Viewers Like You already there as the balls take it place in the tagline as it fade out and Thank You come in as the ball bounce and land on the O. Also on the CPB logo, the line curve around the CPB circle logo to make a smile(in which the Mmm sound come in.).
* On the same day, for the 1999 PBS Celebration and PBS Newshour (Early 1999 Episodes), a rare variant shows the blue background. The circles pop in like the 2000 CPB logo and transition it to the 1993 CPB logo already formed on the same 1991-1999 background. For the Viewers Like You, the circle pop in transition us like last time to the blue background and back to CPB background where the 1991 Viewers Like You is shown zooming out. Then the same circle from last time transition us to the Thank You side on the Blue Background. NOVA use this variant superimposed on the NOVA background with the Century Font. On Travis Smiley, it goes to the blue background and circles instead transition to second half of this rare Id where Viewers Like You/Thank You Slide come in. The show theme song is heard.
* On American Experience, the same Viewers Like You variant is shown on the new
* Starting with Reading Rainbow in 1998. now the Viewers Like You logo shines from the V to the U.
* On The Charlie Horse Music Pizza, the logo is a solid ultramarine color with "The Corporation for Public Broadcasting" and the usual byline below it in the Ad-Lib font, all against a stylized musical-oriented background.
* On Club Connect, the "sweeping pink lines" and the two big circles move slower, and the text appears after the logo (in brighter colors) is formed; also, the design is of the original 1991-1993 version, without the byline. Dragon Tales will later use the digitally remastered version of the variant and it dissolves to the early version of the US Department of Education logo. Most episodes rerun on Sprout use this variant while PBS Stations and Universal Kids has a special variant for the episodes beside EP 25-38(Sprout surprisingly put this variant). It the same as the digital remastered variant but the background is green/PBS 1998 like background with rays and there are no comets. Also, the 2 circle and CPB circle is made from CGI. This automatically cut to the Early 1998 Viewers Like You logo. Plus the announcer is different unlike the standard announcer for Dragon Tales.
* On 1998-2001 episodes of NOVA, a bold Century Gothic font was used. On at least one or two episodes, the text is not bold.
* Ghostwriter used an animated sky background with two pinwheels forming the CPB circle. In later episodes from 1993-1995, the background was replaced with an animated aquamarine background with jacks. Sometimes, it was superimposed in the credits along with the PBS logo (the P-Heads on top of the "PBS" letters, like the 3rd and 6th PBS logos) in yellow. Plus before the CPB logo, it goes to another scene with the person eye and on the top has the 1991 Viewers Like You Tag.
* On Kratt's Creatures, the CPB circle is transparent.
* On 1995-1998 episodes of Sesame Street, the whole text is bigger and written in cursive, and the logo is shown on the top left of the screen. The background takes place behind a green curtain.
* On 1998 episodes, the Viewers Like You tag is just like on S1-S2 episodes of Arthur and it take place on the green curtain background like the 1995-1998 episodes. Sprout accidentally put this logo up instead of cutting to Sesame Workshop logo on one episode. But it goes straight to the Sesame Workshop Byline logo. On some episodes, the tag is larger. In 1999, it was shining and large. On the opening logo, this takes place in a background that will be used from 1999-2006 episodes of Sesame Street with the Few Clips of Sesame Street flying and the Viewers Like You Tag is writing in a child like font(That will be use in 1999-2004 episodes). The Sesame Street Logo is seen for a few seconds before transition to the right to a another scene where the Viewers Like You tag comes in.
* On 1999-2000 episodes of Reading Rainbow, the logo takes place on a nighttime background with swirling rainbows flying around. Starting in 2000, the 1999 PBS Kids CPB variant is shown as the Ready To Learn Plug takes it NSF/AVDF places.
* On 1993 episodes of The Puzzle Place, the 1993 logo (with byline) is still, then, a set of CGI puzzle pieces (the same ones that are the background for the other variant for this show) fly towards the logo, fit together, and then fly off the screen, revealing the SCE Corp funding tag. On 1996 episodes, the Puzzle Place logo is shown, then the puzzle pieces in the background disappear one by one to reveal the CPB background, and as the PP logo fades out, the standard 1993 CPB animation plays.
* On The Prize: The Epic Quest for Oil, Money, and Power and The Longest Hatred, both the CPB logo and "Viewers Like You" are shown at the same time.
* Starting in 2008, the CPB background change into the light version of the CPB background. The current CPB logo with name and byline is shown. Then it fade out as the Viewers Like You is still on top fade in. The Viewers Like You tag also on center on some shows. Some episodes has the standard 2003-2009 CPB animation.
* On some shows, like season 2 episodes of Wishbone that just use "Viewers Like You and doesn't funded by CPB, especially during the 1998-1999 seasons and transition to Viewers Like You/Thank You spiel in 1999 , it just the ordinary CPB background with The Often Large Viewers Like You tag center on screen
* On Barney Episodes and Rerun of Episodes in 1998, The ordinary Viewers Like You tag is seen as the 1997 Barney & Friends rerun(after the CPB split) on the ordinary spot(top of the screen), then it pan toward the center and the tag become larger thus becoming the extended version of the Viewers Like You Often Larger Variant.
* Since 1999, PBS programs sometime and most time use the horizontal version or the standard or different version of the 1991 Viewers Like You tag.
* On pledge drive programming such as *The Internet Show*, *The Judds' Farewell Concert*, and *The Kennedy Center 25th Anniversary Celebration*, the Viewers Like You often larger tag used a blurry, multi-colored background.
* On *John Glenn: American Hero*, the Viewers Like You funding tag is completely static, except for fades at both ends. The You part shines
* On one episode of Arthur that is leading to the 1998 Early VLY logo below, the 1991 tag itself was different and the Like is Century Bold and You is Aerial and is just like the 1998 Early VLY Variant and like it, The Viewers has a black box.

**Effects**: The lines and the circles sliding and the circles sliding revealing Viewers Like You. The Tag shines

**Music/Sounds**: Same as the 5th logo. Sesame Street episodes from 1991-1992 used the famous "Funky Chimes" as background music, while Sesame Street episodes from 1992-1995 used a hip-hop instrumental based on the Sesame Street theme, and Sesame Street episodes from 1995-2000 used a jazzy version of the Sesame Street theme. The voice-overs are the same as the first logo.

Example:

* The Corporation For Public Broadcasting and by the financial support of Viewers Like You

Starting in 1993, it end with and by the annual financial support(or and the annual financial support) of Viewers Like You.

In 1998, it's "annual financial support of PBS Viewers Like You

**Music/Sounds Variants**:

* On all Sesame Street episodes with this logo from 1991-1995, the announcer (Gordon [Roscoe Orman] or Gabriela Rose Reagan [Gabi]) says "Funding for this program was provided in part by the Corporation for Public Broadcasting... and by public television stations and their contributors." The background music is abridged and different version of the Sesame Street City Credits Music
* On 1995-1998 episodes of Sesame Street, a kid this time says "Funding for Sesame Street was provided in part by the Corporation for Public Broadcasting... and by public television stations and their contributors." This is accompany by the Sesame Street Bombastic Fanfare(1995-1999)
* On 1998-2000 episodes of Sesame Street, the 1991-1995(Gordon) announcer says this time "Funding for Sesame Street is provided by the annual financial support of PBS Viewers Like You." The 1995-1999 Bombastic Fanfare is heard
* On Early 1999 episodes of Arthur, it has the Abridged Arthur Theme Song (S1 Funding) with Jane this time says: Funding for Arthur is provided by the annual financial support of PBS Viewers Like You and by...
* Sometimes, for example, on 1989-1991 episodes of Nova,the announcer uses, "...the financial support of viewers like you", even though "Public Television Viewers/Stations" is shown on the screen.
* On one show in 1991, this has Thank You at the end. But starting on November 1, 1999, the "viewers like you" spiel is changed to "Contributions to your PBS station from viewers like you (or "...and [PBS] viewers like you.") Thank you." The spiel varies from show to show ever since. For example, on the revivals of Zoom, the Zoomers shout "Thanks!" instead, and the announcer for Mister Rogers' Neighborhood utters "We thank you." And this spiel is use on many shows as of 2019
* In Feb 2, 1999, this was upgraded to included this: "[SHOW NAME] is brought to you in PBS standard definition by the annual financial support of PBS Viewers Like You.
* On Elmopalooza, Elmo is heard speaking the PBS Viewers Like You Spiel(The logo is just the VLY logo)
* On Dragon Tales, there a rare variant where the announcer says: The following PBS programming is provided by contributions to Viewers Like You, Thank You.
* On Dragon Tales, the deep voice male announcer(one of the main cast) says: Dragon Tales is brought to you by the grant of the Corporation For Public Broadcasting, through funds from the US Department of Education. On early episodes and Season 2. the announcer is different and ends with it saying: and Viewers Like You.
* On Club Connect and all programs that use this variant, when we fade to the background with the comet flying in, there a deep drum and heartbeats like sound and when the circle come in, a short chime synth fanfare is heard. The kid announcer says: Partial funding for this program provided by the Corporation For Public Broadcasting.
* On 2000-2002 episodes of Reading Rainbow, the CPB Reading Rainbow Variant that will appear on the 2002-2006 episodes is heard with the same woman announcer as the 2002-2006 episodes.

**Availability**: Pretty common. It has been preserved on reruns of 1991-2000 PBS programs, even when the current PBS logo is plastered over a previous logo. Also preserved on PBS Home Video tapes and DVDs of the era. The byline variant, which first appeared on the *Shining Time Station* episode "Becky Makes a Wish", is much easier to find and can be spotted, for example, at the end of at least one or two episodes on a few of *The Magic School Bus* VHS and DVD releases and on PolyGram tapes of *Wishbone* that end with the Big Feats! logo, including "Salty Dog" (on such *Wishbone* tapes, this will inevitably be followed by the 1993 PBS Kids logo). It also assists the plastering of the previous funding credits for post-1994 prints of David Macaulay's Castle and Cathedral. This logo was last seen on *Dragon Tales* reruns on PBS Kids Sprout and can be also found on the DVD releases of the show. Arthur and Some PBS programming moves to 1998 Variant.

**Editor's Note**: Much like the 6th logo, this is a favorite to most PBS viewers.

=== 9th logo

(November 9, 1998-2001, 2021-present) === **Nickname**: "Chuck Barris (CBP) Rip-off logo IV"

**Logo**: On the same background as the 7th PBS logo, we see the CPB print logo, in black, centered on the screen. This time, no text or byline is shown. The logo is then usually followed by the "Viewers Like You" and "Thank You" disclaimers, which are often custom-made for the particular show.

**Variations**:

* Though this is one of the few logos to lack the text or byline, another variant of the regular logo exists with the byline from before, which has two different arrangements.
* Standard Version: After the CPB logo, we see the newly designed Viewers Like You disclaimers(notice the new font) slowing sliding in to the left and fade out as the Thank You disclaimer(in the same font as Viewers Like You) fade in zoom in.
* The superimposed variants during this era often have the CPB circle in white.
* On In the Mix, the CPB logo is only followed by the "Thank You" disclaimer. Just like Dragon Tales, the superimposed CPB logo was followed by the second half of the 1999 standard logo starting around the point where the Thank You disclaimer zoom in.
* This return in 2021, in a recreation with the PBS Electric Blue Background with the 7th PBS logo background(Walking Circle)
* On Early Use of The Logo, there was no CPB or Thank You, and The Viewers Like You were style differently(The Viewers part is on the black box and is lowercase, Like is underneath the Viewers Box and like viewers, it lowercase, plus there a line between Viewers Box and Like and on the right, the You part is lowercase also and big). On Arthur and Fiesta in the Sky, the box is moving to the standard normal spot with Viewers Zoom In to the Box, as the Line rises up to the box and like fade in coming and stop at the line and You coming down and stop to the normal spot making it the longer version of the Viewers Like You Plug.
* In 2001, CPB Url were added with the CPB with the Byline
* On all pledge drive programming, the Viewers Like You 1998 Variant use the Multicolored Background
* On the PBS Day 1998 and some programs only sponsored by Viewers Like You and all the programs during the seasons, we see the PBS logo as seen on the PBS Campaign(1998-2002) on the PBS background, then the PBS logo fade out as the 1998 Viewers Like You variant begins. In 1999, the same variant is shown but it goes to 1999-2001 Viewers Like You/Thank You animation.

**Effects**: The background.

**Music/Sounds**: An extended version of the 7th PBS logo's music, albeit entirely on guitar. The voiceover is the same as on previous CPB logos. The music is also used on 2000-2004 episodes of Scientific American Frontiers, using the "Viewers Like You" disclaimer without the CPB logo. This often end with the current VLY/TY spiel. The Voiceover: [This program made in possible by the Corporation For Public Broadcasting] or [And by The Corporation For Public Broadcasting]. This often end with [This program also made possible by contributions to your PBS station from Viewers Like You, Thank You] or [And by Contributions to Your PBS stations from Viewers Like You. Thank You]

**Variations:**

* The recreation has the extended version of PBS 2019 logo's music with the 1998 PBS note at the end.
* On In The Mix Variant, it [This Program also provided by The Corporation For Public Broadcasting, Thank You]
* There are different music cue during the Early Viewers Like You Variant.
* The PBS Celebration and the Viewers Like You variant has the extended version of the PBS 1998 logo(Hip Hop version leading to the 1998 PBS Home Video theme).

**Availability**: Very rare. In fact, it's probably the one of rarest of the CPB logos. It may appear on PBS programs from 1999-2001 if your station has older prints. Also seen on a few PBS Home Video tapes of the era.

**Editor's Note**: None. It's a peaceful logo.

=== 10th logo

(2000-2015)Edit === **Nickname**: "CPB in a Square"

**Logo**: On an aqua background, blue and white dots appear in the center of the screen and form the CPB logo, which has been redesigned yet again, this time looking like a square with "cpb" in it. The "p" and "b" are connected to the edge of the square. The same byline appears underneath in all capitals, but with "CPB.ORG" at the end in blue. This will later goes to the Viewers Like You/Thank You Animation in which the same dots appear across the screen, vertically centered, and blue and white rings provide the transition from the CPB slide to the Viewers Like You slide, and the process repeats itself for the transition from the Viewers Like You to the Thank You slide. Both the Viewers Like You and Thank You slides have the letters moving closer to the center.

**Variations**:

* On Life 360, the whole thing is on a black background.
* On several shows, a still version is superimposed over the credits of that show.
* Some shows, like Nature, just use "Viewers Like You."
* On American Experience, the logo is in gold.
* On PBS Kids shows, such as Clifford the Big Red Dog, Reading Rainbow, Sesame Street, and Season 2 of Dragon Tales, there is a certain background with two halves of different colors. On the bottom half, there is a kid's head, and on the top half, there is a thought bubble, transforming from two different objects to another kid's head. For the Ready to learn grant, the logo consits of the PBS Kids circular logo with the Ready To Learn words in purple. Sometimes, the words Ready to Learn Television Cooperative agreement in red would appear instead. The top half is yellow, and the bottom half is blue. For the US Department of Education logo, the top half is orange, and the second half is green. For the Public Broadcasting Service and CPB logos, the top half is red, and the bottom half is yellow, and a girl's head is placed on the bottom right. On 2002-2004 episodes on Sesame Street, 2002-2003 episodes of Clifford the Big Red Dog, and 2003-2006 episodes of Clifford's Puppy Days, the PBS Kids circular logo is shown before the CPB logo appears.
* There is another PBS Kids variant that lacks the heads and thought bubbles, while the logos are centered on the screen. The top half is yellow and bottom half is blue, and the Ready to Learn and No Child Left Behind logos are centered Also, the CPB logo appears on the top half orange, bottom half green background, after the US Department of Education logo is shown centered on the same background . On Dragon Tales, there is an additional third screen with "Viewers Like You" centered on the red top half with the girl's head shown without the thought bubble. On Sesame Street episodes from 2006-2014, the same CPB logo is shown, and it goes to the a different Sesame Street funding background(blue/green/light blue-green blocky background) as the scene from Elmo's World Friends shows as the Viewers Like You slides and moves to the top of the scene letter by letters. The Thank You tag moves back to the same spot. In 2007, the animation was smooth.
* Some shows, like Between the Lions, do not use "Viewers Like You."
* On Reading Rainbow and some prints of Dragon Tales, the blue dots bounce off the bottom of the screen, then onto the middle and form the CPB logo. The URL slides in to the top left of the screen. Then, the byline fades in at the bottom and forms a smile.
* On 2005-2007 episodes of Great Performances, the logo looks more like a rectangle, apparently due to some sloppy digital manipulation.
* On recent prints of Clifford the Big Red Dog, the three logos are seen on a striped background from the 1999 PBS Kids logo.
* Also on said show, Viewers Like You is in blue words, with Clifford book above, on a grassy background.
* Also on said show in 2000-2001 (That use the Ready to Learn Television Agreement), the Viewers Like You tag from the 1991-2002 logo came in.
* On 2000-2001 prints of Clifford the Big Red Dog, the 1999 CPB logo.
* Rarely, it was seen as the 1999-2001 logo. There a rare variant showing the 1999-2001 logo. It the same as the 2000-2002 Stay Curious PBS Next Background and bumper but the 1970-2001 CPB logo is shown on top and on the bottom has the full name.

**Effects**: The blue dots forming the CPB logo.

**Music/Sounds**: The music consists of a futuristic synth tune as the dots appear, followed by a woodwind note as the CPB logo wipes in. This is followed by three ascending notes gradually performed on brass. The voiceovers are the same as previous logos. The Reading Rainbow variant has a weird Moog synth tune with kids claiming, "WHOA!", followed by a muffled "mmmm..." when the byline forms a smile. Sometimes, this is silent, or else uses the opening/closing theme of the program.

**Music/Sounds Variants:**

* On PBS Kids programming, a catchy, funky, synthesized tune with drumbeats is heard. Charley (from Clifford The Big Red Dog Season 1), Cleo (from Clifford the Big Red Dog Season 2,), a female announcer (from Reading Rainbow) or 2 male announcers (from Dragon Tales) can be heard saying the funding.
* On the season 2 *Clifford the Big Red Dog* funding, the "thank you" isn't said after "viewers like you", most likely due to Cleo's selfish-like personality in the series. This is the only funding bumper to exclude "thank you" plus the first time that the 1988-1999 spiel is heard. NOVA will later experience this but with the Thank You at the end in 2014 by saying PBS Viewers Like You in the 1996 style.

* On Sesame Street, the same animation is used, and an orchestrated version of the Sesame Street theme(To Learn More About Sesame Street) is heard. Gordon says the funding credits. In 2006, the logo now use the abridged version of the 1991-2006 Sesame Street City Credits Hip Hop Music. In 2009-2010, a different Sesame Street theme is heard. In 2011, the hip hop and trumpet abridged slow version of the Sesame Street theme (2007-2015).
* Kidz Bop uses a remixed version of the catchy synth tune, with kids from show announcing the funding.

**Availability**: May appear on PBS programs from 2001-2006 if your station has older prints. Also seen on a few PBS Home Video tapes of the era. While the superimposed variants are more common, the blue dots version is close to being rare, although the Reading Rainbow variant can be easily found on current DVD releases of the show. The PBS Kids variants can currently be found on Super Why!, and Clifford the Big Red Dog, while Sesame Street still carries the centered version of the CPB logo

**Editor's Note**: It should be said that despite the shape change, the "cpb" text looks even more like the Chuck Barris logo.

=== 11th logo

(Fall 2002-July 2, 2013, 2019-2020) === **Nickname**: "CPB in a Square II"

**Logo**: On a blue/purple/red ethereal background with silhouettes of random people doing various things, the CPB logo wipes in horizontally, and a byline appears. During all of this, the PBS P-Head (the 4th PBS logo's size) is shown in the background, moving up and down, left and right, etc.

**Variants**:

* A widescreen variant was introduced in 2005. In this version, the byline and URL are slightly altered.
* Starting in 2007, the background and the logo were graphically enhanced, with the silver tinted CPB logo with a shine instead of white. The byline and URL were altered in the same silver and shine color as on the CPB square logo. The wiping in of the logo is quickly. Then, followed by the letters "Viewers Like You" and "Thank You" in same silver and shine color as heard on the CPB logo.
* On several shows like Washington Week (where this specific animation persisted until at least 2011), the animation (or simply a still version) of the logo is superimposed.
* On A Place of Our Own, the logo is black.
* On current episodes of NOVA and Fetch! with Ruff Ruffman, the logo features a royal blue line sweeping by.
* Sometimes, the company name is shown. This was seen on *The National Parks: America's Best Idea*, *Independent Lens*, and later episodes of *American Experience*, among other programs.
* The company name variant was discovered in 2019 on a PBS show starting Alaska Natives

**Effects**: The wiping in of the CPB logo.

**Music/Sounds**: Several variations of the 2002 PBS logo's music have been used so far. The VO is the same as the 8th logo.

**Availability**: Should be preserved on 2002-2010 PBS programs funded by CPB if your station has older prints. The fully-animated version continued to appear superimposed on WETA programs such as Washington Week and In Performance at the White House until at least 2013. Its last known appearance was on a rebroadcast of The Statue of Liberty. The "Viewers Like You" portion surprisingly reappeared on recent rebroadcasts of The Adirondacks.

**Editor's Note**: None.

=== 12th logo

(March 24, 2010-2021) === **Nicknames**: "CPB in a Square III" "Colorful CPB"

**Logo**:On the 2009 PBS logo's bubble background, the CPB logo in white appears via bubbles forming the square while the text zooms out, and the byline from the 10th and 11th logos appears. Then, "Viewers Like You" wipes in left to right, in the PBS Explorer font (similar in style to Interstate). "Viewers Like" is white, and "You" is yellow within a dark rectangle. After a few seconds, "Viewers Like" wipes out right to left and is replaced by "Thank", with "You" shifting to the left to ensure centering just as quickly.

**Variations**:

* On Washington Week (on which it started appearing as early as 2011) and some other programs and from 2015-2020 episodes of PBS Newshour, the whole animation is superimposed.
* Starting on June 1, 2015, the company name, aligned to the left, appears below the square, and the byline is a single line of text, without the URL. However, Washington Week continued to use the earlier variant until June 26, 2015, and it made a surprise appearance on the November 6, 2015 and November 20, 2015 editions, after Boeing returned as a sponsor. The last known program to intentionally use the earlier variant is *America After Charleston*, broadcast on September 21, 2015.
* Starting on Nov 19, the CPB background is change to the PBS Electric Blue Background with Bubbles still there
* On December 2019, The Solo Viewers Like You Variant use a black background with Images full of Peoples(it change every time) while it split into 2 People Images with the black background in the middle with Viewers Like You(in the same PBS Explorer Font but the You is not on the box) in white flying up while fading. After seconds, it fly up offscreen and the Thank You part(in the same font as VLY and You not on the box) fly in.
* On all shows that is not funding by CPB before 2010 CPB logo come in and other shows after 2010, the snippet of 2009 PBS IDs are shown and at the end, it transition to standard bubble background and to the part where Viewers Like You/Thank You animation come in on the PBS Bubble Background. This is just before the standard CPB/VLY variant was shown in 2010
* On BBC World News, The standard 2009 Viewers Like You/Thank You animation was superimposed.
* On 2014-2016 Sesame Street episodes, the still version of the CPB logo is shown on a white background and parts of the letter of the day footage with the Sesame Street friends is shown with the Viewers Like You in the Sesame Street font. Then the scene and the muppets drop down to a blank white background with the Thank You tag in the same font is shown.

**Effects**: The wiping in of the CPB logo.

**Music/Sounds**: A variation of the 2009 PBS logo's music. The VO is the same as the 8th logo.

**Music/Sounds/Voice-over Variant**:

* As with the previous logo, Frontline used a variant reversing the CPB and "Viewers Like You" credits.
* Nova, in referring to public television viewers, had its shortened announcement say, "...and by PBS viewers like you. Thank you." Some episodes, however, used the standard full voiceover until the 2015 variant was introduced. This is the first time since 1999 that a piece from the 1991-1999 spiel were heard in this cause(PBS Viewers Like You). Clifford experience that in Season 2 due to Cleo self-ish personally.
* On most programs funded by public television viewers but not CPB, including pledge drive specials and pre-2014 DVD and Blu-ray releases of Masterpiece, the Viewers Like You voiceover said, "Explore new worlds and new ideas through programs like this, made available for everyone through contributions to your PBS station from viewers like you. Thank you."
* Tavis Smiley had the program theme play over this.
* On Sesame Street, the same 2011-2016 Sesame Street funding theme with the 2011-2016 announcer is heard
* On the 2019 VLY Solo Variant, the voiceover this time says, "This program made possible by[standard 1999 Viewers Like You/Thank You spiel].

**Availability**: Common. The orange variant variant is the most common and even plasters over the 9th logo on In Julia's Kitchen with Master Chefs, the 11th logo on Carrier, and the 10th logo on Jazz. The magenta variant is typically used for superimposed variants, including on Finding Your Roots. The blue variant appeared on PBS NewsHour until July 17, 2015, and is also used for the superimposed variant on most editions of Washington Week beginning on June 29, 2015. This premiered just a few months after its solo Viewers Like You counterpart. The new solo Viewers Like You counterpart first seen on a PBS show only funded by Viewers in 2019. It will later became the next 13th Logo below.

**Editor's Note**: None.

### (July 2019-present, Aug 1, 2020-present) Editedit | edit source

**Logo:** On the same black background as the Viewers Like You 2019 IDs, 2 balls fly in and connect flashing revealing The All New CPB Logo(The CPB Square, with the full name. The byline in the new font) . The CPB Url fade in underneath the byline. The CPB logo wipe out as the Viewers Like You 2019 Solo Variant begins automatically with the VLY Flying Up.

* Variant: On The Warrior Tradition, The new CPB Logo appear superimposed on the background of the special.
* Variant 2: Starting with PBS Newshour and All PBS and PBS Kids Shows plus recent reruns of PBS Kids Block, the whole animation or the still version of the 2020 ID is superimposed.
* VLY Variant: It the same as the 2019 Viewers Like You Solo Counterpoint.
* VLY V2: The Images of People is shown but when it split, it goes to each 2019 PBS IDs before the Images close in to the part where the VLY/TY Counterpoint animates. The announcer is same as the original 2009 VLY Counterpoint(Explore New World)
* On Arthur, The Font for the full name is Digitally Font and after 21 Years using the Viewers Like You Arthur Variant, the 2019 Viewers Like You animation is superimposed on the background next to the still CPB logo
* Now on Sesame Street 50 Years Special, the background is blue background and it shows the Viewers Like You counterpoint.
* First seen on Molly of Denali, feature the early appearance of the logo

## Viewers Like You Variants(Rare-ist to seen)edit | edit source

* 1988A-The standard 1988 logo from the 1987 CPB logo.
* 1990A-The 1990 Viewers Like You(In the Serif Font) is shown.