S Borgir Franchise

**The S Borgir Franchise**

S Borgir Official logo

Founded in 1976, S Borgir is a Franchise with over 100 locations across Australia, Lord Howe Island, New Zealand, the Philippines, Japan and Indonesia. The company was founded by 3 brothers, those were the Woggington Brothers; Winston I , Winston III and Winston IV both contributing in the first shop opening in 1976 on Lord Howe island with ingredients coming from the Shnoobertian's homeland, Ball's pyramid. Originally S Borgir was called " Howe Island Fish and Crisps " , selling fresh local fish and chips, at this point the business was still independent and family run.

In 1980 " Howe Island Fish and Crisps " was Renamed to S Borgir after the massive rebranding from the old green and white color scheme to the now blue and white colours, this was to represent Ball's Pyramid's 4000th anniversary of settlement. Following the rebranding major changes to the menu were made, like adding new burger types, drinks and chips.

1981 saw the 2nd shop opening in the Newcastle Bay Area in Sydney and in 1982 saw the 3rd shop opening in Chesham, Port Stanwell. Massive success started to arise so management decided to make S Borgir a Franchise to further expand the business, so in 1985 S Borgir became a franchise opening stores in the Stanwell bay area and across Sydney and Victoria.

1993 Winston Brothers finally decided after 17 years in the Business to hand over S Borgir to its current CEO, Shnooman. In 1999, S Borgir saw its 100th shop open and grew massive success generating 250 million dollars in annual revenue. 2003 S Borgir bought Hungry Jim's for 20 Million dollars converting all its stores and assets to S Borgir. After 29 Years of Operation, S borgir is still operating to this day (2005)

### Founders

Original Founders of the S Borgir Business also knowns as "Howe Island Fish and Chisps "

   *Founders*

* Winston Woggington I
* Winston Woggington III
* Winston Woggington IV

These 3 brothers were the founders of the current S borgir. The Woggington family is one of the oldest families at Lord Howe island dating back to 1220 BCE . The Woggingtons aren't actually humans; they are of the same race as Shnooman (Shnoobertians can live for over 14 trillion years if their lives go well). Sadly, Winston I died from kidney failure in 2002 alongside Winston IV who died in the 2003 Basinton Derailment. Unfortunately, only 1 of the founders are still alive to this day and that is Winston III, who is known for causing accidents as a result of his profound lack of intelligence.

### Company History

* 1976 Company Founded
* 1978 Shop at Lord Howe Island goes through renovations
* 1980 Company rebranding sees the company name being changed to S Borgir and other significant company rebrandings
* 1981 2nd shop opens in the Newcastle Bay Area, New South Wales
* 1982 3rd Shop opens in at Chesham, Port Stanwell
* 1985 S Borgir becomes a Franchise
* 1986 S Borgir's IPO
* 1989 10th store opens in Port Stanwell
* 1990 Chesham S Borgir Massacare
* 1993 Company Handed over to Shnooman (current CEO)
* 1999 S Borgir opens its 200th shop in Australia
* 2003 S Borgir Buys Hungry Jims for 20 million dollars and sustains major damage to its Chesham branch following the 2003 derailment
* February 2004 first overseas shop in Manila, Philippines
* June 2004 second overseas shop in Christchurch, NZ
* July 2004 third overseas shop in Beppu, Oita prefecture, Japan
* November 2004 fourth overseas shop in Jakarta, Indonesia
* 2005 The franchise becomes one of the most successful businesses in Australia generating 250 million dollars in yearly revenue.

### 1990 Massacre

In 1990 S Borgir would see one of its worst moments in history. On June 26th 1990 A terrorist attack would ensue at the Chesham S Borgir shop. On the day a suspicious man ran into the shop and detonated a bomb killing 14 people including 3 workers. This tragedy would see more security at S Borgir shops including CCTV. The motive to bomb the shop is still unknown, but it has been one of the worst tragedies S Borgir has seen even pushing the shares down 30 percent within 24 hours of the Incident. May the 14 lives who were killed rest in peace.

### Financial Report 2004

With the opening of 20 new shops in 2004 S Borgir has generated a total of 27.2 Million Dollars (after taxation) Highest revenue shop was located at Newcastle Bay Area S Borgir shop and the lowest revenue shop was found at the Sydney Punchbowl S Borgir. Average Share price of S Borgir is at $143 with a 6% Stock price rise from 2003. Yielding 1.9% in the 2nd Semester. Highest Share Price was Recorded on the 25th of September 2004 at $243. S Borgir is now leading in revenue earnings in Australia with McDoggles and Krispy Fried Chicken (KFC) following. Estimated Revenue earned for 2005 will be 32 Million dollars with a growth rate of 17.65%. Current stores open as of 2004, 206 total locations.

**Rivalry with McDoggles**

Prior to S Borgir's arrival on Australian shores, McDoggles was the leading fast food chain in Australia. However, S Borgir soon took over as the No.1 store after a number of scandals regarding McDoggles's sourcing of meat and company ethics in 2005, which still scar their reputation here to this day. The two chains frequently lock horns in advertising campaigns and sponsorships; however S Borgir has the edge in terms of public relations. Eastern Australia is unique in the fact that McDoggles is not the No.1 fast food chain in the state, having only a 22.8% share in the fast food market there, with 75.67% of the fast food market being occupied by S Borgir.