HBO max

{Infobox TV channel
}}**HBO Max** is an American Internet video on demand service by WarnerMedia Entertainment, a division of WarnerMedia. The service launched on May 27, 2020.

Casey Bloys, programming president of HBO, oversees HBO Max programming while Kevin Reilly, president of the WarnerMedia Entertainment Networks, also is chief content officer of HBO Max taking care of all new originals and library content. Andy Forssell is the service's executive vice president and general manager while still reporting to Otter Media CEO Tony Goncalves, who leads development.

## History

On October 10, 2018, WarnerMedia announced that it will launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. The original plan for the service called for three tiers with a late 2019 launch. WarnerMedia's parent AT&T CEO Randall Stephenson indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. A beta was expected in the fourth quarter of 2019 and full launch in first quarter 2020 at the time.

Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. to take over the streaming service as Brad Bentley, executive vice president and general manager of the for direct-to-consumer development exited the post after six months. Andy Forssell transferred from being chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development.

On July 9, 2019, WarnerMedia announced that their upcoming streaming service would be named HBO Max and launch in spring 2020. Also announced at that time was that Friends would be taken off Netflix for the launch, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service.

## Content

WarnerMedia indicated that the service would have 10,000 hours of content at-launch, including first-run and library content from the namesake HBO (including its original series, documentaries, and specials), and content from the company's other brands and networks. WarnerMedia stated that the service would have over 2,000 films available at-launch, including HBO's existing pay television rights that are sourced from studios including sister company Warner Bros. Pictures, Universal Pictures, and 20th Century Studios (the latter two have respective output deals with HBO until 2022; films from 20th Century will move to Disney+ and Hulu once its output deal expire, while future rights to Universal films are still up for negotiation despite the launch of Peacock).

As with HBO's existing streaming platforms, HBO Go and HBO Now (but as opposed to its platforms on Apple TV Channels and Amazon Video Channels), HBO Max is not expected to include feeds of HBO's linear cable channels, nor is it expected to include any content (including original programming) from Cinemax, which will concurrently wind down its original programming efforts as WarnerMedia reallocates its programming investments towards HBO Max. (Cinemax shares its film content with the linear HBO channel, and therefore the majority of films in the combined library will be on both services in different windows, but films will not necessarily be available on both HBO Max and Cinemax at the same time.) AT&T chairman and CEO Randall L. Stephenson has not ruled out adding live content from Turner Sports in the future (such as the *NBA on TNT*, *Major League Baseball on TBS*, and *NCAA March Madness*). The seven-year deal Turner Sports signed with the National Hockey League in April 2021 grants HBO Max live streaming and simulcast rights to games broadcast on TBS and TNT beginning with the 2021-2022 NHL season.

### Content providers

First and third party content providers for HBO Max. Asterisk (\*) denotes third parties.

* 20th Century Studios (until 2022)\*
* 6th & Idaho\*
* Adult Swim
* Amblin Entertainment\*
* Template:WikipediaLink\*
* Bad Robot Productions\*
* Bandai Namco Holdings\*
* BBC\*
* Berlanti Productions\*
* Boomerang
* Cartoon Network
* Castle Rock Entertainment
* Channel 4\*
* CNN
	+ CNN Films
* Comedy Central\*
* The Criterion Collection\*
* Template:WikipediaLink
* The CW
* DC Entertainment
* Dimension Films\*
* DreamWorks Animation\*
* DreamWorks Pictures\*
* Hanna-Barbera
* HBO
	+ HBO Films
* Template:WikipediaLink\*
* Template:WikipediaLink\*
* Legendary Entertainment\*
* Lionsgate\*
	+ Summit Entertainment\*
* Metro–Goldwyn–Mayer\*
	+ Orion Pictures\*
	+ United Artists\*
* Miramax Films\*
* Morgan Creek Entertainment\*
* New Line Cinema
* Paramount Pictures\*
* Template:WikipediaLink\*
* Picturehouse\*
* Regency Enterprises\*
* Relativity Media\*
* Rooster Teeth
* Searchlight Pictures (until 2022)\*
* Sesame Workshop\*
* Template:WikipediaLink\*
* Template:WikipediaLink\*
* Template:WikipediaLink\*
* TBS
* TNT
* Touchstone Pictures\*
* TruTV
* Turner Classic Movies
* Universal Pictures (until 2022)\*
	+ Focus Features (until 2022)\*
* Village Roadshow Pictures\*
* Warner Bros.
	+ Warner Bros. Animation
	+ Warner Bros. Television
	+ Warner Max

## Original programming

The service's original films and series will be branded Max Originals.

## External links

* Template:WP
* Official website

Template:HBO
Template:HBO Max
Template:WarnerMedia