Modelane Pictures/Logos/Summary

**Background**: **Modelane Pictures** was originally formed on May 31, 1913 by Solomon Hernandez (1866-1934). It is one of the oldest studios in the world.

### 1st Logo (June 3, 1913-November 25, 1920)

**Nicknames**: "Saturn Globe", "Cheesy Globe", "Earth Globe"

**Logo**: A sepia rotating model globe with "**MODELANE FILMS**" on a space background with "**Made in USA**" logo on two bottom corners, although the film studio is in Brennan City.

**Variants**:

* There is a green version of the logo.
* There is a black and white version of this logo.

**FX/SFX**: Just the globe rotating at a fast pace.

**Music/Sounds**: None. It's expected because the logo is only 2 seconds long!

**Availability**: So far, this is known to appear on *Lender* (the first film to use this logo), *Busy Trains*, *Entitled*, and *To The West* (the last film to use this logo). There are other films that have this logo though.

**Editor's Note**: A good effort for the 1910s, though with choppy animation. The company would use the globe on all of their future logos.

**Scare Factor**: None. It's boring, that's all.

### 2nd Logo (November 29, 1920-September 30, 1924)

**Nicknames**: "Trans-Atlantic Globe", "Saturn Globe II", "Trans-Atlantic Saturn Globe"

**Logo**: We see a circle with "**MODELANE**" written above and "**FILMS**" written below. Inside the circle is some small text that says "**TRADE MARK**". A Saturn-like ring surrounds the circle, which reads "**THE TRANS-ATLANTIC FILM CO. LTD.**".

**FX/SFX**: None.

**Music/Sounds**: Silent, or the opening theme of the film.

**Availability**: Extremely rare. Because most of their silent films of this time were destroyed, while some went into public domain and have recreated titles replacing the Modelane references, this and the previous logo are hard to find. A few silent films, however, have turned up with their original credits and this logo intact, so look hard for this one. However, it can be found on the film *With The World...*, which was the first film to use this logo. It also was plastered on earlier home video releases, but DVD and Blu-Ray releases have this logo intact.

**Scare Factor**: Same as before.

### 3rd Logo (October 5, 1924-October 8, 1928)

**Nicknames**: "Saturn Globe III", "Cheesy Globe II", "Airplane Passing Globe", "Biplane", "Earth Globe II"

**Logo**: Against some dark clouds, we see a biplane flying around a rotating globe counterclockwise, leaving a trail of smoke behind it, which form the words "MODELANE PICTURES".

Variant: A more zoomed out version in a sepia tone color was used on some films.

**FX/SFX**: The plane rotating around the globe, the forming of the name.

**Music/Sounds**: None.

**Availability**: Very rare. It currently appears on some 1920's Modelane films on Movies 24/7's *Silent Sunday Nights*. It has been seen on *The Wright Plane*.

**Editor's Note**: Given the fact that the first picture of the Earth from space was not taken until 1967, the globe in the logo is inaccurate. Madagascar is three times larger then in real life, and Japan and the Philippines are missing. As well the globe spins to the left instead of to the right.

**Scare Factor**: None, but you might laugh because of how badly inaccurate the globe is.

### 4th Logo(October 12, 1928-June 12, 1937)

**Nicknames**: "Airplane Passing Globe II", "Biplane II", "Cheesy Globe III" "Golden Age Globe"

**Logo**: On a cloud-like background, an earth globe rotates. No clouds are visible on the globe. As the globe rotates, a biplane flies around it, with "A MODELANE PICTURE" being wiped in diagonally as the biplane passes the globe.

**Trivia**: The biplane is a Lockheed 8C Sirius.

**Variants**:

* The position of the globe varies per movie.
* The logo was cropped to 1.85 for Modelane's 75th Anniversary logo in 1991. However, full screen prints of the logo retains the full aspect ratio.

**Closing Variants**:

* The words "THE END" are seen superimposed over the globe and the sky is darker. Then, seconds later, "IT'S A **MODELANE** PICTURE" fades in.

**FX/SFX**: The biplane, wiping on of letters, and the globe. The biplane and globe are both models.

**Music/Sounds**: Just the sound of the biplane's engine.

**Availability**: Uncommon. Can be seen on films of this era.

**Editor's Note**: This is an impressive logo for its era.

**Scare Factor**: Low. The sound of the biplane's engine may startle some. Medium to high for those who weren't expecting it.

### 5th Logo(June 16, 1937-January 18, 1949)

**Nicknames**: "The Art-Deco Globe", "Rotating Letters", "Cheesy Globe IV", "Cheesy Modelane" "Golden Age Globe II"

**Logo**: A stylized glass globe is seen, tilted at an angle. Around the globe, the words "A MODELANE PICTURE" rotate, in a stylized 1930's font. Stylized five-point stars (a la the stars on the Henten logo) surround the globe.

**Variants**:

* On color releases, the front of letters are gold colored.
* Like the previous logo, this logo was also cropped to 1.85 for Modelane's 75th anniversary logo in 1991. The full screen version retains the full aspect ratio.
* For Modelane's 25th anniversary, **CELEBRATING 25 YEARS** is at the top of the globe, with **1913-1938** at the bottom of it.

**FX/SFX**: The stars, globe, and rotating letters, done in live action, which looks pretty impressive for its time.

**Music/Sounds**: A proud, bombastic orchestral fanfare, composed by Declan Cooper (1874-1956).

**Availability**: Not very common. Can be seen on Modelane releases of the era.

* This doesn't show up that often on TV since the movies it appears on don't air as often as newer movies (so you might have to look on home releases).
* The first appearance of this logo was *A Secret That Can't Be Told*.
* The last regular appearance of this logo was on *Cobalt*.

**Editor's Note**: A stylish logo for the time.

**Scare Factor**: None.

### 6th Logo(October 2, 1947-June 11, 1965)

**Nicknames**: "Rotating ('40s) Globe", "Cheesy Globe V", "50s Globe", "Earth Globe III"

**Logo**: On a space background, a model globe (harkening back to the 4th logo; still no clouds though), rotates. Superimposed onto the globe are the words "***Modelane International***" (in white for B&W films or yellow-orange for color films) in a italic Roman font with "***M***" and "***I***" bigger than the rest of the letters, symbolizing Modelane's merger with International Pictures.

**Variants**

* There are widescreen and color versions of the logo.
* For Modelane's 50th anniversary, ***50 Years 1913-1963*** is placed on top of the globe.

**Byline**: Starting in 1958, "A Gulf + Western Company" would be added to the bottom of the globe.

**FX/SFX**: The rotating globe. Compared to the previous logos, the model animation used in here is actually pretty nice.

**Music/Sounds**:

* 1946-1955: A dramatic fanfare, as you would mostly hear in a drama movie of this era.
* 1947-1962: A fanfare consisting entirely of chiming bells, which is the same fanfare used for the International Pictures logo. Used in tandem with the first and next fanfares until 1962 because most films would have the aforementioned fanfares.
* 1955-1964: Another dramatic fanfare, this time it's one that you would mostly hear in a horror movie. Composed by Louis Webb (1889-1986). It debuted on *Once Upon A Lifetime...*.

**Availability**: Somewhat common. Again, seen on Modelane International releases of the period.

**Editor's Note**: The longevity of this logo, with 18 years in use, made this a very iconic one.

**Scare Factor**: Low. The music can be a problem with some viewers.

### 7th Logo(July 30, 1964-June 2, 1991; May 24, 2021)

**Nicknames**: "Zooming Globe", "Gaseous Globe", "Famous Globe", "Classic Globe", "Earth Globe IV"

**Logo**: We zoom through space, and a pair of Van Allen radiation belts start to form. The rotating earth globe appears in the distance, and as we get closer to it, the word ""**MODELANE**", in a bold, planetary font (named Futura Bold), fades in close-up to us and zooms out to a comfortable distance. When the word and the globe are in position, the byline fades in below it. Two Van Allen belts surround the globe.

**Trivia**:

* The logo was animated and designed by Modelane Title and Optical (commonly known as "Modelane Title"), who was also responsible for the animation for the Modelane Television logos, and handled all of the titles and optical effects for all Modelane films and television series until 1991. The globe was hand painted on a rubber ball by William Price (1923-2017), who also did the space background and the Van Allen belts as well.

**Bylines**:

* 1964-1989: A Gulf + Western Company
* 1989-1991: A Paramount Communications Company

**Variants**: Several renditions of this logo have been discovered. This is going to get complicated, so let's explain this simply. There are many main variations of this logo:

* 1964-1972: "A **MODELANE** PICTURE/RELEASE", with the "**MODELANE**" text sandwiched between "A" and "PICTURE" or "RELEASE". This can also be seen on newer movies that use this logo for a retro effect.
* 1972-1991: The byline "**A Gulf + Western Company**", in an orange Eurostile Bold font, appearing below the "**MODELANE**" text. The Scope variant has it in a different font.

**FX/SFX**: The rotating globe zooming-in, the Van Allen belts forming, and the "MODELANE" text zooming out. This was very advanced for the 1960s, and its longevity is amazing, especially during the '80s, when computerized logos were making their debut.

**Music/Sounds**:

* 1964-1967: A pretty low-tone fanfare, composed by Charley Woods (1912-2005).
* 1967-1991: A mellow flourish, following into drums and into an 8-note fanfare, leading into a low-tone fanfare that gets slower. Composed by Edward Grant (1903-1991), it made its debut on *The Person Who Talked Too Much*.

**Music/Sounds Variants**:

* On select foreign versions of *Secrets of the Below*, the Houndout lion roar is heard! That is because Modelane owns the North American, Vyond, and Brennan City rights while Houndout owns overseas rights from the control of the Dino De Laurentiis catalog. Nevertheless, this interesting error is most likely due to sloppy plastering.

**Availability**: Ultra common; was used for a total of 27 years, making it the longest-used logo since the classic era of movies.

* It made its theatrical debut on *Releasing The Plane*, released on July 30, 1964, and made its last regular appearance on *Walls of the Underground*, released on June 2, 1991.
* This logo is very rarely plastered over with newer logos.
* This logo made a surprise reappearance on Brennan City prints of *F9: The Fast Saga*, albeit with the ViacomCBS byline.

**Editor's Note**: A favorite of many, thanks to its advanced (for the time) animation and longevity. In fact, it lasted 27 years, making it one of the longest running film logos.

**Scare Factor**: None. Read the editor's note.

### 8th Logo(June 4, 1991-June 24, 1998)

**Nicknames**: "75th Anniversary", "Rotating Letters II", "90s Globe", "75 Years of Modelane", "75th Anniversary Globe", "Earth Globe V", "Pre-CGI Globe"

**Logo**: A large "flash" appears as we view the far right side of the Modelane globe, still cloudless and against the new detailed starfield background (à la the Orion Pictures logo). We move down the globe as the flash dims away and see, in golden letters, the word "'*MODELANE*", in a brand new font (named Copperplate Gothic Bold), appears from behind the globe and circling it. We zoom out and the globe moves to center, as the word "MODELANE*"* straightens itself out and takes its place across the globe. The byline "A Paramount Communications Company", in gold letters, appears below the logo.

**Trivia**: This logo was produced by Scott Riley (born 1958), The Chandler Group, and Studio Productions (now known as Flip Your Lid Animation), the same person also created the 1995-2010 Brennan The TCF Fan Est. 2009 logo and the 1988-2003 Henten Pictures logo. The animation of the globe and the letters were shot with motion control at The Chandler Group. The background was the painting that was done by David Hayes (born 1946).

**Early Variant**: In 1991, Modelane was celebrating its 75th Anniversary, and the initial version of this logo was different from the one used afterwards. It began with clips of the 4th, 5th, and 7th logos, and then segued into the then-current logo, as if it were a grand unveiling, or a passing of the torch. The end logo also had "**75th** ANNIVERSARY" on top of the logo, with "**75**" in the middle of "ANNIVERSARY", which is in spaced-out letters, and written out in script with "**th**" flashing in next to "**75**". The registered trademark "®" symbol was also much smaller in size. Movies that have this logo include *Wanted Knowing* (first film to use this logo), *Blending In*, and *Fruit Eating Contest*. This was only used from June 4, 1991 to June 28, 1992. The regular variant premiered on July 1, 1992 with the release of *Someone Put It There* (although the trailers for it had the 75th Anniversary variant).

**Bylines**:

* June 4, 1991-April 3, 1994: "A Paramount Communications Company"
* April 8, 1994-June 24, 1998: "A VIACOM COMPANY" (Viacom \/\/|GG/\ font)

**FX/SFX**: The rotating globe and letters (which, contrary to popular assumption, are not CGI, but models filmed with motion control). The 75th Anniversary variant was done by Studio Productions (now known as Flip Your Lid Animation). Either way, it's a very well made logo.

**Music/Sounds**: A majestic orchestral fanfare by Joseph Kelley (1934-2022). A French horn and bell fanfare was played during the clips of the old logos during the 75th Anniversary logo.

**Availability**: Somewhat common, but still pretty easy to find. Was used on all Modelane releases of the era, such as *The Elder Scrolls VI*, *Andy Warhol*, *Silver*, *An Undeniable Truth*, *Dreadful Fail*, *The Radio*, *Daffodil*, *Maglevs In Love*, *Someone Put It There*, and *Animal*, among others.

* This logo made its theatrical debut on *Wanted Knowing*, released on June 4, 1991, and made its final appearance on *Deep Hole*, released on June 24, 1998.
	+ The final film to use the 75th Anniversary version was *Tremont*, released on June 28, 1992.
* The version without the "75th Anniversary" wording debuted on *Someone Put It There* (although trailers for it have the 75th Anniversary logo).
* It was found on some trailers for *Finally There* and *Heavy Height*, both of which ended up using the next logo.

**Editor's Note**: This is a great logo, and another favorite of many. There's absolutely nothing cheesy about this logo... except that it's historically out of place. Modelane turned 75 in 1988, as they were founded in 1913 a month after Henten Pictures' founding, and in 1988 they celebrated their 75th anniversary, so Modelane is 3 years late, and did not turn 75 in 1991, they were turning 78 instead, but this could be the anniversary of when Modelane City Studios opened (in 1916).

**Scare Factor**: Same as before.

### 9th Logo (June 27, 1998-April 10, 2013)

**Nicknames**: "CGI Globe", "The Glittering Globe", "The Shimmering Globe", "The Transparent Globe", "2000s Globe", "Rotating Letters III", "Earth Globe VI", "Modelane Studios Globe"

**Logo**: On a black background, an arc slowly appears and brightens. A series of lights begin appearing below the arc and we see that this is another globe, looking over Europe. We move down as the lights appear all over Europe, and then Africa (which the Earth's continents now have the green, yellow, and red color design this time). As we begin to zoom out, the letters in the word "**MODELANE**", in a similar font as the last logo but handsomely redone (this time, the text is still gold, but has the inner white part of the text rising out of the gold part), rotate to the front of the globe as the lights around the continents dim out. By this time, the globe is shining from the back (à la the 1993 Columbia Pictures logo). A byline in orange appears on the bottom of the globe, followed by a small copyright appears at the bottom-right.

**Variants**: A treasure trove. Here are a few variants:

* For Modelane's 90th anniversary, "90 YEARS" and "1913-2003" appear stacked on top of "MODELANE", in the same color as the byline. The copyright notice is also removed.
* Starting with *Indifferences*, the 90th anniversary text has been removed.

**Bylines**:

* June 27, 1998-July 10, 2006: "A VIACOM COMPANY" in its 1990 "Wigga-Wigga" font.
* July 14, 2006-April 10, 2013: "A VIaCOM COMPANY" in its 2005 font.

**FX/SFX**: The lighting of the globe and the rotation of the letters.

**Music/Sounds**: Begins with a powerful, majestic horn fanfare, followed by two orchestra hits. Then, another horn fanfare, followed by two more hits. Then, a very majestic fanfare as the logo is completed, with the horn theme coming back near the end. Composed by Peter Owens (born 1946).

**Availability**: Abundant. Appears on all Modelane films from the era, and it is one of the easiest logos you can find.

* This logo first appeared on *Finally There* (although the trailers, TV spots and a featurette use the previous logo) and made its final theatrical appearance on *Speed of Light*.
* It was also found on some trailers for *Green Power* (with the movie itself using the next logo).

**Editor's Note**: A favorite of many, this is a very popular and iconic logo with a famous fanfare. Modelane would reuse the fanfare for the next logo.

**Scare Factor**: Same as the 7th and 8th logo.

### 10th Logo(April 12, 2013-present)

**Nicknames**: "CGI Globe II", "100th Anniversary Globe", "Rotating Letters IV", "Majestic Globe", "Modelane's 100th", "Happy Anniversary, Modelane Pictures!", "Happy 100th, Modelane!", "100 Years of Modelane", "Centennial Globe", "Earth Globe VII"

**Logo**: On a black starry background, as the sun shines on the planet Earth, the camera pans backwards across Europe and Africa. Then "**MODELANE**" in white with golden bordering rises upward as the sun pans down, and light glows on the continents. Then the screen eases back to its familiar position. The continents glow as the globe revolves showing the Americas. The sun shines, leaving a glow behind the Earth and the Earth's surface. Then the byline that reads "A VIaCOM COMPANY" fades in underneath. The "**MODELANE**" name shines before fading out.

**Trivia**: The logo was designed by Weta Digital of New Zealand. It syncs to the four notes of the last part of the fanfare, shining on the first four letters.

**Bylines**:

* April 12, 2013-December 8, 2019: "A VIaCOM COMPANY" in its 2005 font.
* December 11, 2019-March 26, 2023: "A VIACOMCBS COMPANY"
* March 29, 2023-present: "A PARAMOUNT GLOBAL COMPANY"

**Early Variant**: Just like as they did with their 1991 logo when the company celebrated their 75th Anniversary, Modelane initially used a special variant of this logo on the year they celebrated their centennial milestone. In a similar manner the 75th Anniversary variant of the 1991 logo was revealed, the logo acts out as another "grand unveiling" or "passing of the torch," as it begins with clips of the previous logos of the company's history, beginning with the 4th logo and finishing with the previous logo; in which the current logo makes its majestic debut shortly afterwards. The 100th Anniversary variant of the logo also featured the words, "**100TH ANNIVERSARY**" in gold, which are seen rotating in under "**MODELANE**" at the same time. Movies that have this logo include *Green Power* (first film to use this logo) and *Discovered*. This was only used from April 12, 2013 to March 10, 2014. The logo w/ montage is only seen on the Internet as a promotion video for their 100th year, as films released in this era only have just the logo.

**Alternate Descriptive Video Description**: In a black star-sprinkled sky, we soar backward over Earth. As massive block letters of gold and silver orbit into view, we pass to the dark side of the planet, where the continents show the speckled electrified glow of hundreds of cities. The Earth eclipses the Sun, and a massive word hovers front and center. Modelane. A Viacom Company.

**FX/SFX**: The panning of the planet, the company name rising, the continents glowing. All brilliant CGI effects, and is reminiscent of the last two logos.

**Music/Sounds**:

* April 12, 2013-February 27, 2022: A powerful re-orchestration of the last logo's fanfare, originally composed by Peter Owens, accompanied by "a choir, new string parts, and drum cadence utilizing world percussion instruments", according to the Brennan City Reporter. Arranged by Craig Lewis (born 1968).
* March 1, 2022-present: A more futuristic version of the 2013 fanfare, composed by Craig Lewis once again. According to Lewis, the orchestra had the same people that did the 2013 fanfare, but there are additional people. It debuted on *Out of Place*.

**Availability**: Current. It can be seen on newer films from the company.

* The 100th anniversary logo was first unveiled on February 11, 2013, and is currently available on Modelane's YouTube channel. It made its theatrical debut with *Green Power* (although trailers and TV spots for it had the previous logo) and made its last appearance on *All He Knew*.
* The version without the "100TH ANNIVERSARY" wording debuted theatrically on *Held Off*.

**Editor's Note**: A worthy update of the 1991 and 1998 logos, with beautiful CGI.

**Scare Factor**: Same as the 7th, 8th, and 9th logos.