Influencers Subgovernance

On November 20, 2020 11 people (initial members) issued a Proposal to create the **Influencers Subgovernance**.

***Influencer*** *is a user with a large and loyal audience. Both properties are important: influencer is a user (blogger), whose publications have a marked impact on subscribers (Wikipedia).*

## Influencers Subgovernance goals and work plans

### Background of the subgovernance creation

During the two months of the Free TON Ambassador Subgovernance preparation and operation its participants launched several contests, including the Subscription campaign of external crypto forums, which attracted more than 400 new members to the Free TON community. There were many self-motivated people, who began representing their Free TON development programs as ambassadors. It was decided to use this experience in a new Subgovernance.

### Mission

Every influencer has the influence over his community. Thanks to his opportunities he will promote the Free TON among new users, becoming acquainted with the project, as well as increase the interest of the new community members. As a result of international penetration of the Influencers Subgovernance, opinion leaders all over the world will develop Free TON both on behalf of the community and on behalf of the developers of specific products and use cases.

*“Anyone who wants to make a contribution to creating the development opportunities for the new community members and influencers in crypto industry, can become a member”. – (One of the initial members).*

### Goal

The Influencers Subgovernance has a goal to actively promote Free TON through influential people in crypto currency all over the world, develop the Free TON brand, design use cases, attract new community members who will use the Free TON ecosystem as a target platform to solve their own needs.

### Main tasks

* Development of the community through attracting the top-100 influencers in crypto industry, who will draw to the Free TON community plenty of new people interested in the Free TON ecosystem products and use cases.
* Searching for new collaboration areas with organizations and future interaction with them to develop the Free TON community and ecosystem in whole.
* Keeping the community activity level through conducting different contests and campaigns to stimulate the activity of community members and attract new influencers.
* Involving experienced developers for realization of the most demanded use cases of the TON ecosystem.
* Support in preparation and realization of tasks for all influencers, interested in the Free TON community development.

Program implementation is planned within one year. Further road map will be updated later.

### Intended key online directions for attracting new influencers:

1. Stock exchanges. Active stock exchanges members are interested in the assets they are selling. Some of them bring the current news. The assets get an automatic coverage.
2. Monitoring services with an audience similar to the Free TON. Giving more visibility and improving the quality of pages in monitoring.
3. Crypto calendars. Service users will study materials related to the Free TON and consider whether it makes sense to invest in TON Crystal.
4. Thematic forums – both popular and niche in different countries (China, India etc.), whose users will join foreign Free TON Telegram channels, participate in contests, and increase the user penetration in their regions.
5. Crypto currency Telegram channels. Negotiations with administrators of these channels and publication of information about the Free TON contests.
6. Multicurrency crypto wallets. Partnership with wallets and implementation of the TON Crystal into these services will increase the «crystals» popularity.
7. Partnership with bloggers, talking about blockchain technologies. Establishing contacts, providing information help on the first stage, highlighting advantages, supporting contacts.
8. Crypto currency news magazines. Partnership with thematic mass media will increase user penetration and popularize the Free TON project in its target environment.

## Influencers Subgovernance work

On December 7, the proposal to create Influencers Subgovernance was accepted. The expected initial budget for the first pool of competitions including competition for recruitment of jury, made up 90 000 TON Crystals.

On December 25, the proposal to recruit the jury members was accepted.

On January 11, the selection of 14 new jury members was successfully completed. They have joined the team of 11 initial members.

### Contests

After a short pause, related to the preparatory works, the Influencers Subgovernance started the vigorous activity. It began in Spring 2021 with the launch of four contests at once.

#### 1. Contest “Article about Free TON”

**Motivation**

Selection and rewarding of active community members. Hundreds of users will get to know more about the project, take interest in the Free TON news, discover and start working with the TON Surf wallet. This selection method allows to select the most active users from the crypto currency community, who will bring positive results to the Free TON ecosystem.

**Contest concept**

A topic for the Free TON article contest was created on seven high-traffic crypto currency forums. The topic was created in two local sections: English and Russian, that will allow to cover the global audience.

**Requirements for contestants**

Contestants should take a close look at all peculiarities of the project and write an article in the volume not less than 3000 symbols (without spaces) – uniqueness not less than 85%. Articles can contain information not only about Free TON, but the project’s name should be mentioned in the article at least three times.

**Contest dates:** 26.02 2021 – 28.03. 2021.

**Common prize fund:** 6100 TON Crystals.

**Quantity of winning places:** 15 (first place will get 1500 TON Crystals).

#### 2. Contest “Proof of love for the Free TON”

**Motivation**

Increasing the number of creative materials regarding the Free TON project, increasing the brand awareness, involving new talented and creative people in the project, promotion of the Free TON on Twitter.

**Contest concept**

Contestants should provide a proof of their love for Free TON in any possible way (painting, video, dance, animation, song). It can be anything at all (there is no limit to imagination and creative ideas) but should contain the brand mark/project’s logo.

**Requirements for contestants**

Contestants should take a picture (shoot a video or present their love in any other possible way) and use the Free TON brand mark or project’s logo in their presentation. They should publish their works on Twitter with hashtags: #WithLoveForFreeTon! #iLoveFreeTon #FreeTon etc.

**Contest dates:** 26.02 2021 – 28.03. 2021.

**Common prize fund:** 7550 TON Crystals.

**Quantity of winning places:** 20 (first place will get 3000 TON Crystals).

#### 3. Trader contest

**Contest aim** is to attract in the project more active members of the crypto community who have a good knowledge of crypto currencies and participate in cryptocurrency exchange trading. Trading platform for holding a contest is Kuna Exchange. Trader contest is held only for the TON/USDT trading pair.

**Motivation**

Many traders will pay attention to the Free TON and raise their awareness about the project. That is, the contest will involve to the community new investors and users experienced in cryptocurrencies. Besides, activation of the exchange trading, as expected, will positively influence the TON Crystal rate in the market, thus improving the condition of the ecosystem in whole. Contest announcement is placed on 10 cryptocurrency forums, which also resulted in an influx of new users.

**Requirements for contestants**

Participating in the Kuna Exchange trading in the TON/USDT trading pair during the contest time frame. The winner will be decided by the quantity of made deals and earned profit. The amount of deposit and trading quality will be taken into account as an additional bonus. To get one of three grand prizes the primary deposit should be not less than 1500 TON Crystals. Deposit can be opened in any cryptocurrency or fiat currency, but the deposit and withdrawal amounts will be converted to the USDT at the end of the contest.

**Contest dates:** 07.03 2021 – 06.04. 2021.

**Common prize fund:** 10250 TON Crystals.

**Quantity of winning places:** 14 (first place will get 3000 TON Crystals).

**Results:**

Contest organizers identified the connection between the results of trading withing the framework of the contest and increase in the TON Crystal exchange rate from ~0,55 $ to ~0,7 $. According to their estimates, trading volumes withing the first week of the contest increased by 300% – to almost 140 000 ТON Crystal per day. Then the volumes fell but the rates remained at the same level. Then the volumes increased again to 50-55 thousand TON Crystal per day, which is 25-30% higher than it was before the contest start.

#### 4. Token holder contest

**Contest concept** is to attract new target users who will not only buy but also store TON Crystals. This contest is meant as a continuation of the Trader Contest.

**Motivation**

Contest concept is to buy as much TON Crystals as possible at the most favorable price and get the most profit from a long-time storage. Many traders will get to know about the Free TON, and many users will get to know about the Free TON contests.

**Requirements for contestants**

To participate in this contest, one should buy the maximum possible quantity of TON Crystals. The minimum purchase amount should be not less than 500 TON Crystals. To get one of three grand prizes, the minimum primary deposit should be not less than 1000 TON Crystals. “Crystals” should be stored on the account not less than 10 days.

**Contest dates:** 07.03 2021 – 06.04. 2021.

**Common prize fund:** 7070 TON Crystals.

**Quantity of winning places:** 10 (first place will get 2500 TON Crystals).

## Links

1. Free TON Influencers Telegram Group
2. Influencers Subgovernance Partnership Proposal