Teddy Fresh

Logo since 2023

**Teddy Fresh** is an American streetwear clothing brand founded in 2017 by Hila Klein. The company is based in Los Angeles and focuses on fashion pieces with artist collaborations. Consistent with this, Teddy Fresh works with celebrities and brands to license cartoon or comic book characters to inspire and design new lines of clothing. The brand releases new collections every month.

## History

Hila Klein launched the Teddy Fresh apparel range in 2017. The name is based on the mutual love she and her husband, Ethan Klein, had for the name Theodore, or Teddy, a name they later gave to their firstborn son. “We’ve always just loved it. We kind of thought about a cool teddy bear,” she said. “We just said Teddy Fresh.” Teddy Fresh products are designed to be “colorful and playful” and are inspired by ‘90s fashion. The apparel is known for featuring pastel and color-block patterns, and products include t-shirts, hoodies, sweaters, and jackets, for men and for women. The brand uses materials such as denim, jacquard, angora wool, and sueded fleece.

Ethan Klein commonly advertises Teddy Fresh on his podcast.

## Collaborations

#### Brands and Celebrities

* SpongeBob SquarePants (2020)
* Care Bears (2021)
* Looney Tunes (2021)
* Rick and Morty (March 2022)
* Mortal Kombat (May 2022)
* Godzilla (March 2023)
* Marvel (June 2023)
* Magic: The Gathering (November 2023)

#### Artists and Celebrities

* Dan Bortz (September 2020)
* Dr. Albert Frankenstein (September 2021)
* Gary Kennedy (December 2021)
* Yurie Sekiya (October 2021)
* Elton John (February 2022)
* Gentle Thrills (July 2022)
* Brian Blomerth (September 2022)
* Myfawnwy (May 2023)
* Trixie Mattel (August 2023)

## Controversies

#### James Charles accused of plagiarism

In September 2020, co-owner Ethan Klein, husband of founder Hila Klein, accused fellow YouTuber James Charles of copying the color palette and color-block design of Teddy Fresh's most popular hoodie for his *Sisters Apparel* merchandise. Ethan went on to state that he feared James' larger fanbase may later accuse the Teddy Fresh brand of plagiarism. James Charles denied that the design had been copied, responding that he had never seen the Teddy Fresh design. This was later proven false by Ethan and the crew of his H3 Podcast, who found photo and video evidence of James' best friend wearing Teddy Fresh in videos with James. Ethan later posted DM's between him and James to X (then known as Twitter) in which Ethan states, "James basically admits his team ripped of us but said it's fine because 'we don't have the same fanbase or demographic'."

#### Gary Kennedy's Knitting Patterns

In November 2021, Reddit user u/AmberLouiseb had figured out that some designs used by Teddy Fresh in a collection themed around dinosaurs had been copied directly from a 1990 knitting pattern booklet. The book, titled "Dinosaur - 5 Knitting Patterns" was done by Gary Kennedy, who made many likewise licensed knitting pattern booklets in the 1980's and 1990's. In an episode of his podcast, H3TV #46, Ethan addressed the Reddit post. He stated that the copied designs were submitted by someone who was previously let go of and had not been working at Teddy Fresh since April 2021. Due to these designs taking months to approve and actually produce, their designs had been used despite them not working there anymore. The original Reddit post was deleted by the original poster, who stated that they did not expect the post to get the attention that it did. Ethan and Hila reached out to Gary Kennedy, who graciously approved Teddy Fresh to use his knitting designs in an official collaboration.

## Gallery

Teddy Fresh logo (used 2017-2023)Alternate Teddy Fresh icon/logoEthan and Hila modeling Teddy Fresh in 2017AB and Lena modeling Teddy Fresh in 2022
## References

1. ↑ 1.0 1.1 Tenbarge, Kat (November 24, 2021). "Inside the Teddy Fresh pop-up in LA, where hundreds of 'H3 Podcast' fans waited in the heat despite Hila and Ethan Klein canceling their appearance". *Insider*. Retrieved on January 20, 2024.
2. ↑ Widjojo, Conchita (November 11, 2021). "How Teddy Fresh Finds Inspiration in 'Nostalgia' and Reflects Hila Klein's Personal Style". *WWD*. Retrieved on January 20, 2024.
3. ↑ Rivera, Dane (October 14, 2020). "Teddy Fresh's Hila Klein On Bringing Color & Quality To Streetwear". *UPROXX*. Retrieved on January 20, 2024.
4. ↑ Dobrosielski, Chelsea (February 2, 2021). "This New Drop Brings Care Bears to Streetwear". *Sourcing Journal*. Retrieved on January 20, 2024.
5. ↑ Harris, Margot (September 21, 2020). "Beauty guru James Charles accused of stealing clothing designs from YouTubers Ethan and Hila Klein". *Business Insider*. Retrieved on January 20, 2024.
6. ↑ wpengine (September 19, 2020). "Ethan Klein exposes James Charles 'admitting' he ripped off H3H3 merch". *Dexerto*. Retrieved on January 20, 2024.
7. ↑ Savic, Nikola (November 30, 2021). "H3H3's Ethan Klein admits Teddy Fresh 'Dino' sweater design was copied". GINX TV. Retrieved on January 20, 2024.
8. ↑ Teddy Fresh [@teddyfresh] (December 6, 2021). "We collaborated with Gary Kennedy on our vintage dinosaur sweater, who in the 1980’s and 1990’s, led a world renowned company that produced intarsia knitting patterns. Much love to Gary who was gracious enough to lend us his design, and for the beautiful dinosaurs who are gone but not forgotten.". via Instagram. Retrieved on January 20, 2024.