Amagawa Mayu

**Amagawa Mayu** (天川 まゆ) is a youthful 13-year-old who attends Daybreak Academy. She first appeared in Episode 1 as a pop idol. Her preferred brand has become Colorful Parade and is currently the only one using it. However; she isn't afraid to use other pop brand coords.

## Bio

### Appearance

Mayu has short, brunette pigtails tied by two bows, their color dependent on whatever she wears. However, even if the ribbon colors are as dark as her purple tie, they're hidden by the few pieces of hair sticking out, yet she doesn't bother brushing them down. She affectionately considers herself 'fun-size', considering she's shorter than many people and barely even touches the average height of a middle school girl.

### Personality

Initially, soft-spoken Mayu molded herself into what others, specifically her family, wanted her to be. Although she made an insignificant amount of friends online, her social life outside of virtual settings remained forlorn. Falling subject to verbal abuse, she developed a pessimistic and lethargic attitude that influenced her mindset—that all life brought was dread.

On the contrary, upon entering Daybreak, she became ambitious, self-absorbed, and obnoxious, thinking highly of herself despite her obvious unrefined talents. She willed the energy expected of a pop idol, and by creating castles in the skies, Mayu has made it almost impossible for anyone's coercion to get in her way. Almost. Having somewhat of a belief in Zodiacs, her own—Cancer—reflects many genuine character traits. For instance, she allows her imagination to run wild. Even though some people believe she needs to snap out of it, that and her humor are mere coping mechanisms for her awful childhood.

One of her only consistent positive traits throughout her alteration was her unyielding determination, ulterior motives aside. She's in pursuit of bettering herself, and hopefully, being an idol will lead her to that. If that makes her seem stubborn, she couldn't care less.

## History

From what we learned in the events of Anaheim, it is common knowledge that Mayu has a distant relationship with her family. For full disclosure, the moment she was born, their lives had somehow ended up in purgatory. Amagawa Ren, her father, lost his well-compensated employment, the reason unbeknownst to his family, and thus, they lost their primary source of income. As her good-for-nothing father—possessing no motivation to find another occupation—began to lie around the house all day, Mayu's mother threw herself into various part-time jobs. Even though the hour of shifts reduced, the girl adorning pigtails merely waited at the door for her mother, where she would fall asleep and wake up, Amagawa Mitsuki still nowhere to be seen.

You can only expect optimism from a child at such a young age, but it was the opposite with Mayu. Whenever she wanted to pursue an interest, she always stopped at the threshold of fatigue. Ren's anger and disregard never helped, and he even began to play the blame game by pinning all of their problems on his daughter. Meanwhile, her older brother Ryo took care of her, which was a regular occurrence. The youngest child, however, felt more and more like a burden, to the point where she lashed out at him. That caused a crack in their relationship that neither was comfortable fixing, thus living almost separate lives when Ryo picked up some of the family's slack by becoming employed.

When her mother was home, if only to rest her eyes, though it never helped to have a child below age 9. Aggravated, Mitsuki followed the same route to parenting as her dreadful husband, ostracizing her daughter in solidarity for years. It wasn't all so bad; all Mayu had to do was act in their good graces—please them. Besides, the child had fortunately found comfort through following Idol Activities, especially 2Skies. Her way of showing gratitude turned into creating multiple fan pages that caught mild attention from fans. Barely anyone thought they were owned by an 11-year-old soon-to-be 12.

Spring came, and Daybreak Academy announced the entrance exam for the AH019-AH020 school year. Mayu had met the age requirement, but she was nowhere near qualified in singing and dancing. Sure, learning dances made her merry, but she hardly improved. However, her decision came down to a revitalized ultimatum: stay in a broken home or pursue an interest that could lead to happiness. The brunette figured paperwork would be an issue, but, seemingly, her mother wanted to send her away as quickly as possible.

Nevertheless, she auditioned for Daybreak, attaining a new attitude. Mayu decided that she didn't want to wander into a situation involving getting manipulated and that if she were vulnerable, the odds were against her. Instead, the now-melodramatic pop idol presents a conceited facade, insisting that she will become the next Top Idol.

## Relationships

* **Barahona Ryuu** - Mayu considers him one of her closest friends, especially after resolving conflict between them during the week of the AH020 Aikatsu Ranking Competition. They bear similar qualities, some of which are unbeknownst to the both of them.
* **Hanasaki Miyuki** - She can definitely see a resemblance in character, she isn't blind. Mayu firmly believes, however, that Miyuki doesn't know enough about her as it may seem, and that the cool idol should not come to any conclusions about her.
* **Eihime Miku** - Mayu admires Miku, having a desire to become just like her—or even better. Like any naive middle school first year, she viewed Miku as her rival despite them being nowhere near each other in view of experience. Now that she has moved up a grade, Mayu's slowly finding her own path without a rival in particular.
* **Mikumo Ai** - The two would often bicker about who's the better 2Skies member. Unfortunately, the light gag died down, and the two converse with each other less frequently.

## Etymology

**Amagawa** is written as 天川. 天 translates to *heaven*, perhaps a reference to how she thinks of the school. On the other hand, 川 means *river*. Altogether, her name can be *heavenly river* or *heavenly waters*. It could also refer to the *milky way*, in which her aura represents.

**Mayu** doesn't have a meaning, as it is written in Hiragana (まゆ). The story behind this is Mayu would always forget how to write the characters of her given name, so her parents decided that it would be better for her to write it in Hiragana.

## Idol Information

### Courses

* Aurora Singing
* Solar Dancing
* Daylight Variety

### Aura

Throughout the first season, a translucent lavender disc orbits her, resembling a river stream with tiny stars and several music notes floating continuously. Sprouting out of it are small flickering rainbows, all six colored stripes shifting to their subsequent hue. *(Red → orange, orange → yellow, etc.)*

### Abilities

When Mayu joined the academy, her skills were in need of polishing, and for the majority of her first year she wasn't well-rounded. Thankfully, her abilities — mainly dancing, for which she now takes much pride of — developed, and she's become a stable singer even though her vocal range isn't the best. Another one of her great assets is variety, and despite not being on any shows, she can easily crack a joke and make others smile (or annoyed). It might be due to the various shows she often enjoyed watching after midnight.

### Career

* Songs
* Performances
* Coords
* Acting
* Competitions

* Character Songs
* Collaborations

* afterglow (Character Song; AH019)

- resurgam (As Winter Solstice) (Kotowaza Kaiser)
	* alter ego
	* Shinkou no Hane (As Solstice)
	* veni, vidi, vici (As Solstice)

* Season 1
* Season 2

* **Sweet Image Girl Audition:** Akogare no Daybreak (Debut)
* **Luminous×Skies Collaboration Live:** Boku dake no Hikari
* **Dramatic Cup:** Hikaru Nara (As Trysor)
* **Boot Camp:** Candy Pop
**Boot Camp:** JJan! Koong! Kwang! (As DB&F)
* **Fumouchi:** afterglow
* **Colorful Fanfare:** *afterglow*
* **Rock Park Festival:** Idol Activity! (Ver. Rock)
* **Matahari Festival:** Colorful (Kamaboko Remix)
**Matahari Festival:** Avocado Janeshi... (With Mikumo Ai)
* **AH019 Christmas Live:** We wish you a merry Christmas AIKATSU Ver.
* **Aikatsu Ranking Competition AH020:** Aile to Yell

- **2nd & 3rd Year Live (Entrance Exam):** Niji no Ressha

- **Aikatsu! Convention:** Peak

* Premium Rares
* Rares
* Normal
* Campaign

* N/A

- Star Playful Coord (Colorful Shake)

- Fluffy Poppin' Night Coord (FuwaFuwa Dream)

- Tricolor Check Coord (Swing Rock)

- Villa Alaire Coord (Colorful Parade)

- Lime Star Burst Coord (Colorful Parade)

- Orange Dawn Coord (School Coord) (AH019 - AH020)

- Rainbow-Colored Unique Coord (Magical Toy)

- Happy Candy Coord (Brandless)

- Colorful Pony Coord (Magical Toy)

- Power Spectrum Coord (Colorful Parade)

- Orange Vesper Coord (School Coord) (AH020 - AH021)

- N/A

* Daybreak Academy
* Outside Works

* N/A

- N/A

* Aikatsu Ranking

* **Aikatsu Ranking Competition AH020:**
	+ **Placement:** 17th (Winter Solstice) (47,387 votes)

## Trivia

* As a child, several people refereed to her as Mayuyu (まゆゆ). She didn't like the nickname at the time and insisted that they'd call her Amayu (あまゆ), or simply by her given name.
	+ Her initials are AM, which is a period of the day before midday.
	+ She's depicted as an Octopus by Ai.
* Sometimes, she acts like a modern day stan on Twitter.