Enterprise Productions (APFS style)

## 1982 Ident

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In 1981, Trigon Industries, the parent company of Enterprise Photography and Design, acquired 20th Century Fox and decided to re-name the film division "Enterprise Productions." From January 1st, 1982, the familiar Fox structure was replaced with this rather colourful ident, over which a synthesised jingle was played.

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This is the end result. To satisfy higher-ups at Trigon, the strapline "A Trigon Industries Company" was added beneath the logo.

### Ending Variant

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The original distributed-by slide.

### Fox Variant

The "Enterprise Presents" slide, which was mainly used before Fox films made before the changeover to Enterprise in 1982. The slide covered the old TCF ident and faded into it halfway through the animation. This special ident was used for TV showings of movies. In 1986, this ident was replaced with the standard Enterprise logo, and by 1989, when 20th Century Fox Television was renamed Enterprise Television, the Fox structure was seen no more.

## 1983 Ident

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An improved version of the ident was unveiled in 1983. The animation concentrated on the blue bars to the left of the screen, but the jingle remained the same as the previous version. The strapline was dropped along with the box around the logo.

### Ending Variant

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The matching distributed-by slide.

## 1985 Ident

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The ident was revamped in 1985 when the blue bars became computer animated. There was a new jingle, but the final result remained the same as the 1983 ident. This is part of the form-up.

### Ending Variant

In 1987, Enterprise introduced this new distributed-by slide.

Though Trigon was now TVS Entertainment, it was still them who were keeping Enterprise going, selling shows made by the television subsidiary, making revenue and so on while the studio heads tried to hold everything else together.
Until in the late eighties, Enterprise had gained enough confidence and enough revenue to go it alone (under a certain amount of pressure from the DoJ and FCC). Ignoring chants of a "You're gonna get your heads kicked in!" nature from the likes of MCA, Enterprise took its first faltering steps into the mass-media world.
## 1989 Ident

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This was the first thing they did after being sold off. A complete revamp, a new logo, a new identity, a whole new face, and, joy of all joys, a new ident. First the word "ENTERPRISE" slid across the screen...

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Followed by the words "FILM" and "CORPORATION"...

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Forming the interlocking "EFC" that was the new logo. No-one remembers how or where the "NTERPRISE", "ILM", and "ORPORATION" went; common concensus: they faded away.

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This is what we end up with: the EFC zooming into the centre and above, while the company's entire name ("ENTERPRISE FILM CORPORATION") and the word "PRESENTS" appeared below it. All to a tinkly-boom tune not unlike Ms Wally Stott's for ATV's Zoom.

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The ending version was also animated. This is it; "PRESENTS" has been replaced by the copyright stamp.

### Television Variant

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This was becoming a common sight, as the Fox name was completely abolished and Enterprise began to spread their influence. The "FILM CORPORATION" remained on the TV logo for some reason.

The new logos were very popular in some quarters, less so in others. Some people complained that the red background caused eye strain. No one expected it to be an issue for most of the 1990s, of course: they only got control of Fox because they had enough money. So it came as something of a surprise when, despite a buyout attempt by Carlton Communications (a then-new ITV franchise aiming to expand into the USA) Enterprise hung on, in part due to the giant strides they made since 1982.
## 1993 Ident

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To celebrate, Enterprise reinvented themselves again. The new logo featured a star on a blue background. The star was red with a white outline, in order to assert, but not crow about, the American Dream. Also, the name has gone, to be replaced with an updated EFC symbol, leaving filmgoers bewildered as to what it was called.

### Ending Variant

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These things were becoming more and more common. Just about every other movie had one of these at the end by the mid-nineties. Note use of the full name: "ENTERPRISE FILM CORPORATION". We don't know why they didn't just use the EFC like they did on the opening logo.

### Television Variant

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This was the same as the ending variant used for movies, but with "FILM CORPORATION" replaced by "TELEVISION".

Enterprise had spent much of the 1990s quietly acquiring smaller companies. By 2000, they already owned Lorimar, New World, and Worldvision. In 2003, they bought Condé Nast's film and TV assets; MTM, Telepictures, and LBS.
These acquisitions meant that Enterprise needed to stamp its brand identity in such a way that their subsidiaries could be brought into a corporate line, whilst retaining the unique characters of the individual companies.

The first attempts were far from satisfactory. There was a "corporate" logo used for the marketing of the company internationally and to investors; the Enterprise "EFC" and New World "Sideways AT&T Logo" continued to be used for films, and TV shows would get a generic endcap with the production company's logo and the Enterprise name. In the midst of all this, there was not one common way to incorporate the Enterprise emblem with the station.

Not only this, but one design firm had already been approached to address the situation, and despite numerous mock-ups and demonstrations, none of their designs cut any ice with either management or staff at Enterprise.

In 2003, all this changed. The designer who, whilst at English, Markell & Pockett designed the 1989 ITV Generic identities was approached, now as a freelancer living in America, to see if he could work the same "magic" that he brought to bear in 1989. That is, to 'stylise' the companies' logos into a single, easily recognisable trade mark that would work across all of Enterprise's operations.

The following are what he came up with.
## 2003 Ident

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The basic Enterprise logo, as used for films. The whole set of logos were based on this new design, featuring a cut-out curve forming the left side of a large stylized uppercase E. The rest of the E was formed by placing two lines on the right side.

### Ending Variant

At the end of films, Enterprise used this sparkling version of their logo.

This was also the version used for MIPCOM, Cannes and other festivals and trade shows on Enterprise's stands.

### Television Variant

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The still slide used for television programs. Note that a slightly earlier draft of the symbol was used here; the dividing curve is not present. Some of Enterprise's early video releases from 2003 also carried this version of the logo on the sleeve.

### International Television Variant

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A slightly different version was used for the TV output that was being exported overseas. Whereas the variations were shown at the end of "Enterprise" programs shown in the US and Canada, all exported material carried this endcap.

A blue version of the logo was also used on letterheads for correspondence relating to the Enterprise Media Group in general.