Paramount Pictures/On-Screen Logos

In 1912, on a black background, we see two masks alongside a mirror or a simple oval, which reads: PRODUCED BY THE FAMOUS PLAYERS FILM CO. ADOLPH ZUKOR PRES. The text "Distributed by Paramount Pictures Corporation" appears below.

## Paramount Pictures Corporation

### 1912, 1914–1917

In 1912, on a black background, we see a mountain above a few clouds surrounded by stars. There is text over the mountain reading: *Paramount Pictures*. It was debuted on *The Loves of Queen Elizabeth*.

### 1917–1927

#### 1917–1926?

In 1917, we see one of the following bylines at the top of the screen:

* "ADOLPH ZUKOR PRESENTS" (films produced on the East Coast).
* "JESSE L. LASKY PRESENTS" (films produced on the West Coast).
* "ADOLPH ZUKOR AND JESSE L. LASKY PRESENT" (films produced on both coasts).

Below, we see the title of the film and more info. Somewhere on the screen, we see a snow-capped mountain poking out of a cloud at the bottom, surrounded by a ring of stars. There is text overlapping the mountain reading: *A Paramount Picture*. At the bottom of the screen is a box with two Paramount pseudo-logos on either side. Each has a ring of stars inside a ring; the one the right reads "Paramount Pictures, and the other has some more text. At the top of the box, we see "COPYRIGHT [YEAR]". Inside the box, we see the words "FAMOUS PLAYERS-LASKY CORPORATION" in a large font. Below this, we see the words "ADOLPH ZUKOR, PRESIDENT" in a slightly smaller font. Below Zukor's name, we see the words "NEW YORK CITY". Below the box, we see, in a large font, "ALL RIGHTS RESERVED".

#### 1926?–1927

Around 1926, the logo was modified by making the mountain more realistic.

### 1927–1954

#### 1927–1941

In 1927, we see a snow-capped mountain against a dark sky, with clouds that look like smoke. Encircling the mountain are 24 stars, accompanied by the following text in a majestic script font overlapping the mountain: *A Paramount Picture*. At the end of the movie, we see "The End", in script, overlapping the company name. On many movies, "The End" fades out, leaving only the logo and "A Paramount Picture". It was debuted on *The Kid Brother*.

#### 1941–1954

In 1941, the logo was colorized. It was last seen on *Forever Female*.

### 1934–1949

#### 1934–1936

In 1934, we see a mountain shooting above a cloud deck, with a ring of 19 or 24 stars (similar to the 5th logo). In an unusual font, we see the words "*A Paramount Picture*".

#### 1936–1949

In 1936, we see a brown mountain with a brownish sky. This is similar to the Paramount movie logo, except the word "*Paramount*" is slightly below the top of the mountain, which has 30 stars.

### 1950–1953

In 1950, same as the 3rd logo, but this variation looks more marble and uneven in appearance. The sky background is a bit lighter as well. It was debuted on *Branded* and last appeared on *Here Comes the Girls*.

### 1953–1975

#### 1953–1954

Paramount Corporate (modified, text, 1970–1974)
Paramount Corporate (text, 1974–1975)
Helvetica (Gulf+Western byline)

In 1953, we see a more realistic mountain than the last one, with canyon scenery and trees around it. The sky is more distant in depth and is very contrast. Everything else is pretty much the same as before here. The text on the mountain reads "*A Paramount Picture*" or "*A Paramount Release*" (written in the Paramount corporate font). It was debuted on *Sangaree* and last appeared on *Sabrina*.

#### 1954–1968

In 1954, the word "Picture/Release" was shifted down slightly to accommodate for widescreen. It was debuted on *White Christmas* and last appeared on *Blue*.

#### 1968–1974

In 1968, "*Paramount*" (in the same font) is seen on the mountain's peak with the stars encircling the mountain. Also, the byline **A Gulf+Western Company** was added for the first time. It was debuted on *The Odd Couple* allegedly last appeared on *The Apprenticeship of Duddy Kravitz*.

#### 1970–1974

In 1970, sometimes, the font for "*Paramount*" is different.

#### 1974–1975

In 1974, two of the stars have been clipped away. The mountain looks the same as it does in the second version, but the stars are bigger. Also, "A Gulf+" slides in from the left and "+Western Company" from the right. It was allegedly debuted on *The Education of Sonny Carson* and last appeared on *Three Days of the Condor*.

### 1975–1986

Helvetica (Gulf+Western byline)

In 1975, we see the same mountain from the 6th logo, only slightly less detailed. 22 white stars encircling the mountain fade in all at once, followed by the word "*Paramount*" on the mountain's peak (in a redone script font). The Gulf+Western byline (this time with each word stacked) and a registered trademark symbol ("®") also appear at the same time below it. The scene then crossfades to a navy blue version of Paramount's print logo (with the stars still in white) on a light blue background. It was debuted at the end of *Bug* (the 1974 logo was used at the beginning). It was then used on *Mahogany* (first film to use this logo at the beginning) and last seen on *Star Trek IV: The Voyage Home*. It last appeared at the end of *The Golden Child* (the 1986 logo was used at the beginning).

### 1986–2003

#### 1986–1987 (75th anniversary logo)

Jay Jacoby (from Flip Your Lid Animation, animation)
David Sieg (from Omnibus/Abel, stars)
Apogee, Inc. (mountain model)

Harvest (Gulf+Western byline, 1986–1987)
Helvetica (Gulf+Western byline, 1987–1989)
Garamond Condensed (Paramount Communications byline)
Wigga-Wigga (Viacom byline)

In 1986, we see a model of a mountain with a CGI lake in front of it and a light blue/yellow gradient sky with a yellow sunset behind it. As the sky darkens, the camera zooms towards the mountain as 22 silver CGI stars fly from the bottom left and encircle the mountain. The "*Paramount*" script, redone in a shiny silver color, then fades in on the peak of the mountain, along with a registered trademark "®" symbol. One of the three bylines (as seen below) fades in below. For this logo's first official year (1987, even though the logo actually debuted in 1986), the words "*75thAnniversary*" appear over the mountain, between the Paramount script logo and the Gulf + Western byline. "*75th*" was in silver with "*75*" bigger and "*th*" smaller and "*Anniversary*" in gold. Also, a trademark ("™") symbol was used instead of a registered trademark ("®") symbol. On films such as *The Golden Child* and *Hot Pursuit* (the former being one of the first films to use this logo, while the latter has the normal music), a different 75th Anniversary disclaimer appears, and the Gulf+Western byline is in a bolder font. It is unknown whether the first two DEG films to use this logo in their Canadian release, *Crimes of the Heart* and *King Kong Lives*, used this variant as well. It was debuted on *The Golden Child* and last appeared on *Eddie Murphy Raw*.

#### 1988–1989

In 1988, the 75th anniversary disclaimer was removed, there is now a "®" symbol and the Gulf+Western byline is shifted up slightly. It was debuted on *She's Having a Baby* and last appeared on *Shirley Valentine*.

#### 1989–1995

In 1989, the former byline was changed to **A Paramount Communications Company**. Also, the byline now fades in a few seconds after the text fades in. For its first year, the byline faded in with the Paramount script like the Gulf+Western version and was colored gold. In 1990, the logo has been slightly enhanced, and the stars have a lighter color. In 1993, the clouds and stars are slightly darker, and the Paramount Communications byline now has a shadow. It was debuted on *Black Rain* and last appeared on *Nobody's Fool*.

#### 1994–1995

In 1994, the byline was removed for the first time since the 1954 logo. This was mainly found on trailers for films.

#### 1995–2003

In 1995, the former byline was changed to **A Viacom Company**. Also, the logo was enhanced again. Sometimes, if you watch very closely, the animated clouds (and consequently, the logo) become still once the Viacom byline appears. This usually occurs on VHS releases of TV shows and specials, and sometimes may plaster older logos on VHS and DVD. Examples of this are the 1999 and 2004 DVD releases of *Star Trek: Generations*. It was debuted on *The Brady Bunch Movie* and last appeared on *The General's Daughter*. However, commercial VHS releases continued using this logo until 2003, with the last of them being *The Adventures of Jimmy Neutron, Boy Genius: Sea of Trouble*.

#### 1999–2002

Wigga-Wigga (Viacom byline)

In 1999, the same basic concept is here, but the logo was enhanced once more to look nicer. The stars are thicker (with golden sides), shinier, and have a motion blur effect. Their reflection can now be seen in the lake in front of the mountain, and the Paramount script logo and the Viacom byline now shine. The mountain now also turns dark, and the cloud background is slightly enhanced. Also, the "®" symbol now fades in at the same time as the byline. These additions are subtle, but add a lot to the logo nevertheless. It was debuted on *South Park: Bigger, Longer and Uncut* and last appeared on *Crossroads*.

### 2002–2012, 2015

#### 2002 (90th anniversary logo)

Wigga-Wigga (Viacom byline, 2002–2011, 2012, 2015)
Viacom New (Viacom byline, 2010–2012)

In 2002, we pan down from a starry sky to a set of clouds. As the camera slowly zooms backwards, a few comet-like objects fly down and reveal themselves as the trademark Paramount stars that zoom past the camera. The familiar "*Paramount*" script (with a gold border) zooms out to show we had been watching a reflection (which fades to white) all along as a total of 22 stars shoot past the script and encircle the mountain behind it. The script continues to zoom out before taking its place at the peak of the mountain. The Viacom byline (once again, with a line above) then fades in below the logo. For its first year of use, the words "*90TH* ANNIVERSARY" in gold with "*90*" bigger and "*TH*" smaller and on the top right of "*90*" and "ANNIVERSARY" below, fade in with the Viacom byline, sandwiched between the peak of the mountain. Again, the trademark symbol ("™") is used in place of the registered trademark symbol ("®") in this variation. A prototype variant of the 90th Anniversary logo was spotted (and only appeared) on the video game *The Sum of All Fears*, where the "*90TH*ANNIVERSARY" text appears bigger and shinier. On *We Were Soldiers* (the first movie to use this logo), the camera settles at a higher angle at the end (which would later be used for the later 2002/2003 revision). On earlier films released with the 90th Anniversary variant (such as *Hey Arnold!: The Movie*, *Serving Sara*, *Extreme Ops*, and *The Hours*), the stars in the sky at the beginning are blue, the clouds in the sky and around the mountain appear less realistic (with the ones around the mountain also looking flat compared to later variants), the sky background appears to be stretched vertically, ghosts of the stars can be seen, the stars circling the mountain are behind the script, some of the stars encircling the mountain are darker, and the camera settles at a lower angle at the end. The logo's general shade of color is also brighter and more cartoonish, and also fades in after the camera pans down from the starry sky. This version was reanimated to look more natural starting with *The Sum of All Fears*; the version used on that film would later become the regular version that was introduced the following year. It was debuted on *We Were Soldiers* and last appeared on *The Hours*.

#### 2003–2011, 2012, 2015

In 2003, the 90th anniversary disclaimer was removed and there is now a "®" symbol. In 2005, the logo has been slightly enhanced. On *Beowulf*, the logo was enhanced again. It's basically the same as the 2010 variant (see below), but with the Viacom byline in the "Wigga-Wigga" font and no errors. It was debuted on *How to Lose a Guy in 10 Days* and last appeared at the end of *Kung Fu Panda 2*. However, it later made surprise appearances on the 2012 Brazilian compilation film of *Peixonauta: Agente Secreto da O.S.T.R.A.* and *Capture the Flag*.

#### 2004

In 2004, the byline was removed for the first time since the 1994 logo. It was only seen on an early prototype trailer for *The SpongeBob SquarePants Movie*.

#### 2010–2012

In 2010, the logo was enhanced once more with sleeker stars and shinier text, and the Viacom byline is switched to its 2006 font. There is a noticeable error in this variant where the stars from the first half of the logo are visible behind the "Paramount" text as it zooms out where the text should normally obscure them. It was debuted on *Iron Man 2* and last appeared on the 2012 restorations of *Wings* and *Hondo*.

### 2011–present

#### 2011–2012 (100th anniversary logo)

Terragen (from Planetside Software, animation)

Viacom New (Viacom byline)
Gotham Semibold (ViacomCBS byline, 2020–2022)
ViacomCBS Raisonné (ViacomCBS byline, 2021–2022)

In 2011, on a dark cloudy background, we see several stars flying towards the camera, a mirrored reference to the previous logo. As the third star flies towards us, we follow the star as the camera pans upward to reveal that we were looking at the reflection of a lake. We follow two of the stars as they skim the lake and create ripples. We continue to fly forward as a total of 22 stars line up and encircle the mountain ahead. Then the "*Paramount*" script zooms out to take its place on the mountain, which is situated on a cloudy sunset landscape. The Viacom or ViacomCBS byline then fades in below (prior to 2022). For the logo's debut and its first official year, a bright light shines to reveal the text "*100 Years*" with "*100*" bigger and "*Years*" smaller, before a smaller Viacom byline fades in underneath. It was debuted on *Mission: Impossible - Ghost Protocol* and last appeared on *Jack Reacher*.

#### 2013–2019

In 2013, the 100th anniversary disclaimer was removed and the Viacom byline is slightly larger. It was debuted on *Hansel and Gretel: Witch Hunters* and last appeared at the end of *Playing with Fire*.

#### 2013, 2016, 2022–present

In 2022, the byline was permanently removed following the renaming from ViacomCBS to Paramount. Also, the "™" symbol was removed. It was debuted on *The Lost City*. However, *Pain and Gain* and *Teenage Mutant Ninja Turtles: Out of the Shadows* also used this variant in 2013 and 2016, respectively.

#### 2020–2022

In 2020, the former byline was changed to **A ViacomCBS Company**. Also, the "®" symbol was replaced with a "™" symbol. It was debuted on *Like a Boss* and last appeared on *Torn Hearts*.

#### 2021–2022

In 2021, the ViacomCBS byline is now in the ViacomCBS Raisonné font. Like with the 1994–1995 on-screen logo, this was also only used on trailers, TV spots and promotional material.