Machiavelli Hartz

**Machievelli "Big Mac" Hartz (**born **Rizal Austen Crane** on February 29, 1992), is an Terranovan rapper, record producer, and entrepreneur of legendary status. He is best known as the founder and CEO of Emperor Entertainment, a global music conglomerate that he runs with his family, leaving an indelible mark on the world of music and beyond. With a career spanning 25 years, Machiavelli's life story is a testament to his unwavering determination, resilience, and artistic prowess.

## Early Life and Struggles: From Rizal Crane to Machiavelli Hartz

Rizal Austen Crane's journey began in the unforgiving streets of Grabisco, a place where survival was a daily challenge. At the tender age of 14, he found himself resorting to drug sales to provide for his family, following the tragic murder of his parents at the hands of the notorious "Company of Anarchy." This tragic event, coupled with the conviction of his grandfather and uncle for the murders of Caelan Eversong and Malthus Wood in 2005, forced him to grow up quickly.

Believing that a black Latino kid with the name "Rizal Crane" wouldn't survive in the harsh world he was thrust into, he made a profound choice. He adopted the name 'Machiavelli Hartz,' inspired by the iconic philosopher and strategist Niccolò Machiavelli. This new identity symbolized his determination to become an influential and powerful figure who would leave an indelible mark on the world.

## The Birth of a Rapper: Machiavelli Finds His Voice

In the midst of adversity, music became Machiavelli's refuge and the means to channel his pain and struggles. He started rapping, pouring his heart into lyrics that reflected the challenges of his upbringing and the harsh realities of the streets. To get his music out there, he took to the streets, selling his self-made CDs for a mere $10 each, often from the trunk of his car. Slowly but surely, he began to amass a small but fiercely loyal following.

Machievelli faced numerous obstacles and setbacks on his path, but his determination to pursue his dream of becoming a successful rapper never wavered.

## A Partnership That Would Define His Career: The Role of De'erra Collett

In the throes of his struggle, Machiavelli's life took an unforgettable turn when he met De'erra Collett. De'erra not only became his life partner but also a key player in his journey to stardom. She passionately supported his music, tirelessly promoting it to anyone who would listen.

Together, they formed a formidable partnership that fueled Machiavelli's relentless drive to succeed and conquer the challenges that came their way.

## The "Big Mac" Transformation: A Chance Encounter with Ralph Vosk

The pivotal moment in Machiavelli's career came when he crossed paths with Ralph Vosk, the renowned head of Monster Records. Ralph, initially struggling to pronounce Machiavelli's name correctly, quickly bestowed upon him the catchy moniker "Big Mac." Recognizing the raw talent and potential within Machiavelli, Ralph wasted no time in signing him to a record deal.

Under Ralph's mentorship and the resources of Monster Records, Machiavelli catapulted to stardom. His multi-platinum hits like "Rise to Power," "Unstoppable Force," and "Chart-Topping Revolutions" released in 2012 became anthems that defined an era.

## The Independent Journey: Reclaiming Artistic Control

By 2013, Machiavelli and Ralph Vosk had a very public falling out, marred by creative differences and conflicting visions for Machiavelli's music. This tumultuous episode led to Machiavelli severing ties with Monster Records, choosing to chart his own path as an independent artist.

Determined to regain control over his artistic direction, Machiavelli, with De'erra by his side, embarked on the path of independence. They established their own vanity label, which would eventually evolve into the global powerhouse known today as Emperor Entertainment.

As an independent artist, Machiavelli embraced the freedom to explore uncharted musical territories and collaborate with a diverse range of musicians and producers. This newfound independence not only allowed him to regain control over his artistic direction but also enabled him to connect with his fans on a deeper level, fostering a dedicated and loyal fan base.

## Legacy: The Enduring Impact of Machiavelli "Big Mac" Hartz

Machavelli "Big Mac" Hartz's journey is a testament to the enduring power of determination, resilience, and the unwavering support of a loving partner. His impact on the music industry, from his early street-side CD sales to the creation of Emperor Entertainment, serves as an inspiration to aspiring artists and entrepreneurs worldwide.

Machavelli's illustrious career spans a remarkable 25 years, marked by 18 Platinum Performance Awards won out of 20 nominations and two Platinum Outstanding Performance Awards in 2017 and 2021. His legacy will continue to resonate, influencing the world of music and entertainment for generations to come. The story of Machiavelli "Big Mac" Hartz is a testament to the indomitable spirit of a determined artist who defied all odds to become an icon in the world of music and beyond.