Mason Ewing Corporation

Mason Ewing Corporation is a holding based in Los Angeles (United States) directed and created by Mason Ewing in 2011. The corporation targets mainly fashion, cinema and music industry but also various other sectors such as cosmetic and chocolate.

The enterprise has various subsidiaries in several countries like Mason Ewing Corporation (Canada), Les Entreprises Ewing (France) et Ewingwood (Cameroon). The opening of the Administrative council was scheduled in 2017.

Mid July on Facebook platforms, an additional branch in China was announced by the general director for 2018.

The enterprise is known for its fashion. The clothing line Mason Ewing includes a line of tee-shirts with Braille and an haute couture brand, both directed towards Espoir Pour l'Avenir.

## The Ethic

### Baby Madison

Mason Ewing Corporation society is an enterprise that carries out human values, such as tolerance and hope. Its spokesperson is an 18-month infant representing all ethnicities : Baby Madison. A universal baby. His creator, Mason Ewing, explains "a baby does not lie, does not judge, he is fond of everyone. This sentence encompasses the values regarding the enterprise: everyone has a role to play in this world, no one is judge by who they are. Madison is featured in ever subsidiary branch. This infant is also the center of many short stories where he is bound to save others all around the world. As the story is carried out, we see him in different clothing, firefighter, kimono, playing sports, guitar and cooking...

## Main aspects

### Fashion

The house of couture Mason Ewing is a subsidiary branch belonging to Mason Ewing Corporation. It was created by Mason Ewing a few years prior to the holding opening. His godfathers are Emmanuel Petit (Soccer champion 1998) and Olivier Lapidus (son of seamstress Ted Lapidus). For this brand, we are looking :

A tee-shirt line with Braille writing for both the sighted and the non-sighted. At first, Mason Ewing, himself blind, was incensed by the fact that people sharing his disability were unable to recognize the clothing colours he had chosen, forced to ask assistance in order to dress themselves. Wanting people with disabilities to be self-reliant, he created Braille clothing, T-shirt, polos, etc... On that piece of clothing, baby Madison can be spotted in different situations (on a skateboard, on a BMX, with a guitar). Braille is appended on clothing describing the baby's activity. 5% of all proceeds are given to the Sos Madison International association.

An innovative line of haute couture. It was created by Mason Ewing to honour his mother Marie, herself a seamstress, stylist and model artist. Renown faces such as Legrain-Trapani (Miss France 2017) and Rebecca Ayoko (ex-spokesmodel of Yves Saint-Laurent) have worn these lines of clothing. From the very first runway, the brand sparked the curiosity of many. The Espoir Pour l'Avenir collection was a worldwide success with runways in France (Eurosites on Georges V), in Canada (hotel Hilton de Gatineau), Cameroon (hotel Hilton of Yaounde), in Saint Martin (election of Miss Caribbean) and Martinique, ...

The underwear collection for women Elisa Charnel (featured simultaneously with Espoir Pour l'Avenir). All lingerie is presented differently.

### Audiviosual

Audiovisual is Ewing Mason's first passion. Television is his way of coping with the abuse he suffered as a child. Most of the film footage broadcast messages to the effigy of the production: messages of peace, hope, brotherhood. That is how the production stands label's enterprise on the screens.

The footage *Descry* boosted the audiovisual aspect. Since then, this pole has created animation movies such as *Les Aventures de Madison*, starring baby Madison and his friend Johan. Followed by the adventures of *Pilou et Michou*, a TV show designed for kids telling the story of the common file of men in the 18th century. Pilou is a mindless 17-year-old young man living with his mom Cunégonde as well as his grandmother Michou.

Aside from the animations targeted for kids, **Mason Ewing Corporation** produces TV series for teenagers. They also carry out messages like family, societal taboos and empowerment. And soon, *Mickey Boom* is a TV show produced by the subsidiary French, undertaking *Eryna Bella* produced in Los Angeles and ‘’Two Plus Three’’, both produced in the same country. The same message is conveyed for adults but with more brooding feelings like in the film. *Angels of the World* that will be filmed in the United States.

Loyal to his background, Mason Ewing produced a movie called *Orishas, The Hidden Pantheon* directed Yann Loïc Kieffoloh, speaking about esoteric mythology in western countries : African mythology. This long footage should be in theatres by 2017.

Mason Ewing always emphasized on promising films. In order to convey and transmit messages, humour is often used as a softer alternative. Not every film had a sole vocation of sending messages.

During 2017 **Mason Ewing Corporation** will produce the first part of its trilogy combining horror and fiction *Elie Grimm, The Cursed Child*, which be filmed in 2017.

### Literature

In 2016, Mason Ewing Corporation Canada teams up with Lecompte-Jeunesse publishing together audio and written tales for children to publish tales (paper and audio) for children.

### Multimedia

Subsequently, the literary pole will be publishing starting January 2017 a magazine called Kimy Gloss. This review will be going about current events regarding celebrities, cosmetics and actor/model castings.