Jay

Jay at the 4th Grammy Awards

### Awards

* 3rd Fancam Grammy Awards - Collaboration of The Year (Shawty with PD), Best R&B Artist
* 4th Fancam Grammy Awards - Best Solo R&B (Come Through), Best Alternative (ROCKSTARRR)
* 1st Pitchfork Prize - Best R&B Visuals (I'm There)
* 2nd Pitchfork Prize - Best R&B Album (Grey)

## Overview

**Jay**, also known by his username **PovGalRiri** (stylized in all lowercase), is an American fancam artist. He is part of the Second Generation of fancam artists. He is most known for his work within the R&B genre, helping to make it the most popular and commercially successful genre within The Industry. He founded the Lavish corporation, which would open one of The Industry's biggest radio stations, Lavish Radio, and found the highest selling beauty company in The Industry, Lavish Skin + Beauty. Debuting in late October 2020, he has become one of the top fancam creators, releasing 2 acclaimed studio albums since December 2020. He is currently the 4th highest selling artist of all time, with over 2 million units certified by the RIAA.

## *All For You* (October 2020 - January 2021)

Jay would begin his career in The Industry with his debut fancam "Out Of Your Way", an R&B ballad. The single was praised for its visuals, and though it would not debut on the ST100 Chart, it would reach #18 on the MTV Charts. The follow-up single, "Stretch U Out", would be released two weeks later. The single reached moderate success, debuting and peaking at #10 on the ST100 Chart, marking his first career top 10 and ST100 entry. It would also debut at #16 on the MTV charts, rising and peaking at #12 in the following week. Despite a greater success than his previous effort, many felt it was a step down from "Out Of Your Way", with Fancam Pitchfork describing it as a "rather confusing and chaotic visual - and not in a good way." Jay himself has even stated he hates the record and has never performed it live. Despite the lukewarm reception, the single's success allowed his name to become recognized more, with much more anticipation for his future work.

Two weeks after "Stretch U Out", Jay would release his next single "Levitating." The single was a pop fancam and would be critically acclaimed upon release, many calling it a much better fancam than his last. The single also became a commercial success, debuting at #10 on the ST100 singles chart and reaching its peak of #6 the following week. The fancam would also award Jay his 1st #1 on any Industry Chart, reaching the top spot on the MTV Charts. The single has since been certified Gold by the RIAA for selling over 25,000 units.

Jay would announce his debut album, *All For You*, to be released on December 11th. Prior to the release, Jay would receive his first industry nominations, with "Stretch U Out" being nominated at the MTV VMAs in the R&B categories. It would lose to "Winner" by Moksh and BP. *All For You* would finally be released a few days later on December 11th and would receive generally positive reviews from audiences and critics. The album consisted of 13 tracks, mainly all R&B with some pop tracks like "Levitating" and "Runway" towards the end. During the weekend, Jay would also release an EP titled "Still, I Love You" which would have 4 brand new fancams. Before the tracking week ended, Jay combined the album and EP into one project, becoming the deluxe version of *All For You*. The album would receive an 8.7 score from Pitchfork, becoming one of the highest rated projects of all time (at that point).

The album would debut at #3 and be certified Gold upon release. To promote the album, Jay would ask his fans to choose between 4 tracks his next single, with the tracks being "I'm There", "Get Nasty", "Still, I Love You", and "D!ck". Fans would choose the raunchy "D!ck" to become the next single. With a single day of tracking, D!ck would debut at #16 but rise to #5 the following week. marking a new career high for Jay. However, it would suffer one of the biggest freefalls of all time when it dropped to #25 in the third week. The fancam received negative reviews, with Pitchfork saying the editing ruined the fancam. However, it quickly became a fan favorite and it still considered by many to be one of his best fancams.