Content Cop - Jake Paul

Content Cop - Ricegum (ironically titled as Content Cop - Jake Paul) is the 11th episode of Ian's critically-acclaimed Content Cop series. In this episode, the entire police team is in hot pursuit of Ricegum for his crimes. The video was released on October 3, 2017.

## Summary and Analysis

In the beginning of the video, Ian confirmed that this episode is not focused on Jake "It's Everyday Bro" Paul, instead, the heat is directed towards Ricegum or Bryan Le, as he "does not want to give the satisfaction of having Rice's name and face in the title and thumbnail". Prior to the video, Rice suggested Ian to "release a Content Cop against him". Ian is quick to say that there are conflicting statements here. Firstly, Rice said "he doesn't care about it," but then he says he "wants to see iDubbbz to roast him". What was he really trying to say? Also, Ian later shows that Rice wants to do this so that he could "distance himself from the past", when he made rape jokes on livestream. While it is nice to move on, Ian did not leave him off the hook; he also points out that Rice has a "disregard for what he can be criticized for".

Based on Ian's findings, it is found out that Rice has committed all 7 deadly sins: lust, gluttony, greed, sloth, wrath, envy, and pride. This is the theme of today's Content Cop episode.

It should also be known that Ian did not say Ricegum's name in any part of the video, including the diss track.

### Part 1: Investigation of the Hypebeasts

To start the first part, we have a skit where Ian is investigating the murder of a Hypebeast member. Jimmy Dean reported it live on TV. Ian continues to investigate.

#### LUST

In the English Dictionary, lust means "a very strong sexual desire". Rice has done very questionable stuff in the past; he lied to women that he was not streaming their conversation, when he, in fact, was streaming to 3,000 people. This is later confirmed when a woman interacting with Rice found out that he was streaming their conversation without her consent. In his music videos. he usually pays to women to get featured on the videos. iDubbbz insinuates RiceGum constantly bragging about his monetary status is just an empty strategy to make him seem more palatable to the opposite sex.

> *"Let me pile 14 women in front of me to show you that I get women! Do you believe that I'm not gay yet?!"*
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> *-iDubbbz imitating RiceGum*
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There was also a time when FouseyTube fondled with RiceGum on tape. Ian later brings up the video "NETFLIX AND CHILL STORY" where Rice inadvertently admits to putting a secret camera to film himself and her girlfriend having sex after thinking the girlfriend doesn't love Rice. This is an invasion of privacy, and Rice failed to disclose if the story was a joke/parody or not (he just said "based on a true story!"), therefore ruining his sex life in reality.

#### GLUTTONY

In the English dictionary, gluttony means habitual greed or excess in eating. In this segment, Ian will be speaking from a fan perspective, because Rice held a "Clickbait Challenge" contest, and the winner gets $10,000. However, the winner was not publicly disclosed supposedly due to privacy; since it's a public competition, why the fuck would you censor the names of the winners? By doing this, we wouldn't know who actually won the contest, and we would assume that this contest was just a ruse to gain more attention.

However, we have confirmation from Rice: he said that the supposed winner of the contest made a video exploiting the Manchester Arena bombing, which took place after a concert of Ariana Grande. During Pyro's review of the response videos, Pyrocynical noted that he could just find another video that was published in good faith instead of discontinuing the contest altogether.

#### GREED

There's no need for an explanation for what greed is. Basically, Rice likes to flex. He likes to show people the amount of money he spends on items. He also does this to homeless people, which is very disrespectful, yet somehow manages to get away with it. This is also why Rice is a hypebeast since he has so much money. Rice continues to lie to his fans: at one time, he says he "just has a normal life" after the camera turns off. He also claimed he is not rich like he claims to be. Ian criticized the skit as "lazy", because it is filmed in a multi-million dollar penthouse, rather than a small residential one. Ian continues to criticize Rice as insecure as he points to a video where he shows how much money YouTubers are "actually earning", pointing that the video does not have a sole purpose.

#### SLOTH

The meaning of sloth in the dictionary is laziness. This is in correlation to certain videos where, instead of filling it with content, he extends the outro to fill in the 10-minute mark. While the idea of stretching videos isn't common due to the adpocalypse, that doesn't mean that the method of stretching the outro is not lazy. Ian also points out that Rice claims that "all of the stuff happening are jokes", but then, in reality, when people watch your videos, people know that everything happening does happen in real life, and he can't just claim that his videos are "entirely fiction". It is also noted that in some cases, he fails to disclose this, for example, with the Logan Paul vs RiceGum "feud", citing no further development since the announcement.

### Part 2: Finding A Lead

Using his evidence and clues, Ian tries to correlate all of the evidence he finds into one big answer, but nothing seems to work. However, outside, he finds a piece of a newspaper. With renewed optimism, could Ian find the answer to all this?

#### WRATH

The meaning of wrath in the dictionary is extreme anger. This is in correlation to the situation with Gabbie Hanna. The two were attending a party, and Gabbie challanged Rice to a freestyle, and Gabbie made Rice scared, with the sentence: "You don't have your ghostwriter, do you bitch?". He supposedly has two options: he can admit his fears and look like a faggot, or he can unleash the magic of retaliation, because his only interest in this business is earning views. And that's exactly what happened: he grabbed Gabbie's phone and shattered it. Either way, it'll still expose him of his insecurities. Ian pointed that it was just two options; he failed to think through the situation with how he can respond to Gabbie. Rice was also accused of assaulting her. Ian later explained that Rice took the feud with Gabbie Hanna a step further, claiming she had filmed him without his permission, when we all know that Rice did the same thing when livestreaming. HYPOCRISY!

#### ENVY

Envy in the dictionary is a synonym of jealousy. Rice has the feeling that when he isn't invited to a YouTube-related event or convention, he makes it a big deal - he then starts to roast "irrelevant guests" of the convention, claiming that they did not achieve the same success he had. At that year's VidCon, an annoying Instagram kid began disrespecting the staff there. Rice had to call him out for this, but then, we all know that he did the same kind of stuff to the guests at VidCon! What is RiceGum's intention in this video? Later in the video where Rice somehow calls out the annoying IG kid, it shifted from basic morality as a person to just bragging about himself, and later on just absolute nonsense.

> *"It's weird, it's kinda like whenever someone brags themselves, he thinks that is now an opportunity to brag because the focus is on them." -iDubbbz*
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Ian also points one of his notorious practices is to bring up people's names for no valid reason as to why, making him theorize what the next diss track will be directed towards.

#### PRIDE

Pride in the dictionary means excessive belief towards one's abilities or accomplishments. Rice is known for his songs and raps, like "It's Everynight Sis". They usually get millions of views, so Rice uses commercial success as a point to say that the musician he is criticizing is garbage, when that's not true. Another invalid reason Rice uses is how the ones he is criticizing is "not improving". Ian also points out that Rice may have a ghostwriter, since he also utilizes a professional music studio and has someone else to mix and master his songs, and someone to film the music videos for him.

Ian did not show the proof of it, so we'll get you up to speed. In January 2017, the ghostwriter by the name of @TheDissRapper had his Twitter account hacked, and the hacker leaked DMs between the two. It showed that he gave Rice lyrics and Rice did not give credit. When the ghostwriter's Twitter account was restored, he even tweeted: "I want my credit where it's due. This n\*\*\*a didn't invent diss tracks. I did."

#### CONCLUSION

In conclusion, Rice is just stupid. He has all the money he has and he can just make videos without having to fear of backlash because he knows he can get away with it. Yet through all of that, he tries way too hard to not earn the title of "faggot", but the police team has already found out about his true intentions. With all the evidence, he finally knows what to do.

### Part 3: Hypebeast Hideout

Since Ian treats the Hypebeast culture as some sort of cult, he uses this as part of this skit. Jimmy Dean, the news reporter, in a desperate attempt to look for answers, risks his life to step inside the world of hypebeasts. We see Ethan Klein, Jacksfilms, and Erik Hoffstad dressed as hypebeasts. Jimmy then joins the hypebeasts, turning into the dark side. Realizing the news reporter has been reported missing, Ian brings the entire police team to stop the Hypebeasts once and for all.

## Asian Jake Paul

Immediatly after the skit comes the diss track, which was the main highlight of the video. The song was produced by Kustom Beats, with lyrics from Ian and Boyinaband. For a short time, Ian allowed YouTubers to make a Minecraft parody out of it. It is available to stream on digital music platforms.

### Lyrics

[Intro: iDubbbz]
*(We will act immediately)*
Calling all units, shots fired! Shots fired in front of the Supreme store! There's about to be a 261 in progress! Send all available units! Send in the back-up! Send in the big guns! Send in the K9 unit! Send in the f- ...fuck.

[Verse 1: iDubbbz]
I wanna be gay, 'cause you're fucked and I wanna savor it
But it's cool, after smashing you, I'll PayPal you 2K
Oh, no! You getting mad? Gonna knock the phone right out of my hand?
That shit was fucking absurd, you're a "rapper" who can't resolve shit with words?
Talk like you eatin' some paste, ayy
Is that your IQ or your age? Ayy
Say to your audience face, ayy
How Jacob Sartorius tastes
Ayy, you look afraid, must've seen a ghostwriter
Well, ditto, little bitch, but I'm not scared to show mine

[Verse 2: Boyinaband]
Woo, you've been pretending
Ever since your little rice balls descended
Let kids think you did it all
When you weren't capable of making up playground insults (Ooh!)
That's bad, but then I heard you try to rap
I was more disappointed than when I found out
Casey Neistat didn't have nice tats
Boy, gotta flex, gotta flex, flex, flex (Uh-huh)
Because when you've got no personality, replace it with a Rolex
You really don't see your friends rolling their eyes?
Hoping to die, they're so tired
Of you throwing the price of what you buy in their face
No, no, no, no, you think they're gonna say:

[Verse 3: iDubbbz]
"Oh my God, you're such a legend, you make me so wet with your reckless spending! You gained my respect and you're oh so funny, please, take me to your mansion and fuck me!"
You're fucking delusional, so try your best to remember
You are not a pimp, you're a borderline sex offender
Diss boy a flavor of the month, but which is it, huh?
A whiny Vietnamese wannabe gangsta, it's salt and vinigga!
You're like Kanye, without the talent, like Jackie Chan, but a little faggot
Like Soulja Boy but... actually, yeah, you're exactly like Soulja Boy.

[Bridge: Boyinaband & iDubbbz]
So you don't wanna look like a little bitch
But, dude, you're gonna be crucified
How can you claim that shit
When you're too scared to go in on PewDiePie?

[Verse 4: iDubbbz]
Little ho, little bitch
Suck my 5.3 inch dick
Admit that you just got pounded
I'd say "take the L" if you could pronounce it
(Get it, because you're Asian?)
(That's what you wanted, right?)
(Hey, let's make fun of the Asian boy with his Asian boyish eyes)
Jesus Christ, you're as predictable as a house tour
To call you surface level would be an insult to the ground floor

[Verse 5: Boyinaband]
Whatever you've promised to follow, you've quit
You can't persist for shit, you narcissistic prick
Your audience is fickle, here's what I predict
Your channel's bound to crash down to rubble! (Oh no!)
How the fuck can someone called Gum
Not realize they're in a bubble?
But let me guess, I'm irrelevant, right? Isn't that your excuse?
When you're too stupid to explain your views 'cause you're as basic as a one-block Rubik's Cube (Haha)
You're an insecure, unoriginal little bitch and that's that
So, come to think of it, you're actually the dog filter on Snapchat

[Outro: iDubbbz]
Got cash, cash, money, and the views and the clicks
And yet you're always gonna be a little bitch
Now I'm finished as planned
It was just three minutes so it wasn't that bad
But I got one question to ask you, bro:

*Did it feel good, tho?*

### Commercial performance

The diss track on Rice is watched by nearly 78 million viewers, and it is the most watched video across all 3 of Ian's channels. It also landed in several charts as well, as seen on the table:

 UK Independent Singles Chart
 Scottish Singles Chart
 R&B/Hip-Hop Digital Song Sales Chart

## Content Deputy

> *"'He's in love with me, he's obsessed with me, get off my dick, bruh.' You hear that, guys? That's the battle cry of someone who just lost. Leafy made a better response than this without a fucking doubt. Jesus Christ."*
> -iDubbbzTV telling Rice to just admit his faults
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This video is a follow-up to the Content Cop. It was released on October 11, 2017, and it includes two donation links to that year's Manchester Arena bombing and the Las Vegas shooting.

### Summary and Analysis

The video opens up with a skit. After the shooting of the Asian Jake Paul music video, Jimmy Dean, he then goes on to sleep, because he is dead tired. However, someone pulls him off the couch by tying a rope to a car to Jimmy, taking him to a place unknown.

At the beginning of the video, he admitted that he felt that this video was unnecessary. He recorded some footage thinking that Rice would learn from his ways; it turns out he had to, since there are still some fans of Rice that didn't watch the full Content Cop and when they saw it, they gave a big dislike. In this video, Ian will be reacting to Rice's response to the Content Cop, which Rice uploaded on October 8, 2017.

### CONCLUSION

Rice's response to the Content Cop failed to win back the love from his fans, or at least show that he isn't willing to give up on the fight. The damage has been done. Ian also compared the video unfavorably to Leafy's response.

After the rant portion, we now lead to the final skit in the Hypebeast saga. As soon as Jimmy Dean wakes up, he finds himself tied to a wheelchair, being forced to watch Rice's diss track. He escapes the wheelchair and opens the lights, and finds out that he is in Las Vegas, Nevada, specifically in the Aria Resort & Casino. He needs to find a police officer to report this incident, but when he finds one (portrayed by Post Malone), he is also a hypebeast as well.

## Production

### Casting

The video featured appearances of Jack Douglass, Erik Hoffstad from Internet Comment Etiquette and HowToBasic, with a guest appearance of Ethan Klein from h3h3Productions.

Post Malone is featured in the following Content Deputy, presumably as a counter-attack to RiceGum using his song "Rockstar" in his response video. In an interview with the H3 Podcast, Post reflected on his first-ever appearance in YouTube drama:

> *"I try not to get involved in YouTube drama, but I love watching it. And I love Ian's videos, and it was fun being a part of this video." -Post*
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### Music

When making the diss track with Boyinaband, the two did not have time to make an instrumental, so a friend of theirs, Dan Bull, found some instrumentals that would suit the theme. Eventually, they settled on Kustom Beats, and writing process took place immediately after. This was the first time Ian wrote a rap song; he is new to the writing process. The theme of the Content Cop was seven deadly sins, and that's what they want for in each verse. Boyinaband noted that when the song brought up the topic of Rice allegedly hiring a ghostwriter for writing his music, it was "the perfect way to transition into [Boyinaband] while making a diss at the same time". There were several lines that did not make the cut but were still "straight fire". He also noted that writing the start and end portions were the most challenging ones since it has to stand out. Perhaps the biggest challenge so far is that the two had to draw a line with how offensive to be. Once the writing process was finished, they had to start recording immediately since Ian is not familiar with the world of rap, and they frequently changed styles. Ian contributed much of the ideas while Boyinaband made the lyrics rhyme.

## Reception

Content Cop - Ricegum was released to near-universal acclaim from fans and viewers alike, and has been frequently cited as the best in the series. Some people have called this installment as the "endgame" for RiceGum. Here are some comments:

> "Nobody has ever studied the long term effects of a Content Cop, but this Content Cop specifically has sealed RiceGum's fate to irrelavency......."
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> "Idubbbz is the biggest proof of 'numbers dont mean shit' he might not have the biggest following on youtube but he is easily one of the most powerful"
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> "To all them dislikes, did it feel good though?"
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> "iDubbbz is YouTube's immune system. You can always count on him to eliminate any diseases and nurse it back to health."
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Etika from the Etika World Network praised the video, claiming that "there was nothing left of him" after the video. Etika praised the amount of research and digging into Rice's old videos.

The notion that Ian did not say his name explicitly throughout the video and diss track was widely lauded as a "power move".

The diss track at the end was considered as the strong point of the video, calling it the "icing on the metaphoric cake that pulls together this masterpiece". The surprisingly intelligent and fire lyrics caught viewers' attention, because Ian was new to rap at the time.

AlbumOfTheYear.org's TheDankestMeme rated the song 64/100, calling it the most brutal diss track ever. Beasty Reacts called it the best diss track he has ever seen, but noted that watching the Content Cop was necessary to understand the lyrics. Etika reacted positively to the song, praising its guest appearances and lyrics.

Dwayne n Jazz, a reaction couple, reacted positively to both the Content Cop and the diss track, and they felt that the war has potential to spice things up before the year ends.

The music video has over 2 million likes compared to 200k dislikes.

Here are some comments:

> "This isn’t a diss track, it’s a slaughter."
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> "This was a revolutionary moment in YouTube history. We can all agree on that. He is the only one who can and did shut RiceGum's gay ass up. You did good, Ian."
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> "This song ruined RiceGum. He’s been quiet ever since."
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> "If Joji was in this as FilthyFrank, RiceGum would have actually died literally just from seeing all of them together."
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> "This song is just like a kid with cancer, dark jokes, and wine. It never gets old."
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> "Last time something this hard dropped, Japan surrendered."
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The Content Cop has over 45 million views. It has currently over 2.2 million likes compared to 111K dislikes. Content Cop - Ricegum is the highest-rated episode on IMDb, with 9.6/10 rating.

## Aftermath

Content Cop - Ricegum is the first video to bring up RiceGum's controversies in the past. Prior to the video, his controversies were swept into the carpet. The video has brought up his insecurities that make him stupid as possible.

When the video of Rice "reacting" to the Content Cop was released, it immediately received widespread negative reaction from the casual viewer, as well as from fans of Ian. Let us put it to you this way: Rice's response to the Content Cop was the equivalent to a principal trying way too hard to win back the trust of her students after she herself tried to *blackmail* her fucking loyal student. Here are some comments:

> "The Content Cop was a nuke; the response was a terribly thrown grenade."
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> "I like how he totally avoided the sextape topic."
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> "'I'm not bringing up all this old stuff to make him look bad!' Yes, you are."
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> "His acting is legitimately worse than a porn star. It's as if he only did a single take."
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> "You can't roast a person that has nothing to lose. It's impossible for anyone to roast iDubbbz."
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> "My dude, you literally proved everything iDubbbz said while at the same time adding a new level of cringe that I never thought was achievable."
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> "The like to dislike ratio reflects on how badly structured his response is. Admit it, you lost."
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Criticizing all three response videos (the trailer, the response, and the diss track), Pyrocynical said:

> *"Well, of course, I can tell from the garbage video beforehand, your mentality is just to milk this for as many views as possible. I think there was about 3% of everything that he actually acknowledged, the rest, he just put it under the rug."*
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Pyrocynical felt that Rice made this too early, and that if he made the response videos with more time spent, the feud would've accelerated to even greater heights. But alas, Rice's response videos were made with little effort put into them. Pyro also pointed out that when Rice apologized for his actions, he then IMMEDIATELY redacted them in the same sentence. He also criticized Rice's "it happened in the past" excuse to refute Ian's points, saying it was "repetitive", and he also showed Ian's previous stuff, even though he claimed he is "not using them to make him look bad".

When Dwayne n Jazz reacted to the response video, Jasmine felt that Rice could've just made an update on Twitter on the guy that exploited the Manchester Arena bombing. They also criticized Rice's "irrelevant" clips, saying that as long as people are watching your content, you are relevant enough.

Days after the release of the video (as well as the release of Rice's "reaction"), RiceGum retaliated with a disstrack named "Frick Da Police". The disstrack was acclaimed by fans of RiceGum, however it was widely panned by the casual viewer for its writing, editing, unenthusiastic voice, with the consensus being it was just proving what iDubbbz accused him for. RateYourMusic.com reviews gave the song a 0.64/5 based on 202 ratings. AlbumOfTheYear.org's TheDankestMeme gave a very hard no, saying it was hard to watch and "pathetic".

JoshMac82, a Genius editor, called the song problematic, saying:

> *"Great beat, but his voice his so… not meant to be in rap. You could say the same for iDubbbz, but I think he just did the track for fun, whereas Rice somewhat does this for a living. Plus the diss wasn’t that great.. he ASKED Ian to do a Content Cop on him and is acting like he is obsessed with him. For those who say that iDubbbz fans are just agreeing with whatever he says, then maybe you should actually watch his Content and Deputy Cop videos about Rice, because he makes VERY valid points."*
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> -JoshMac82
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RiceGum continues to get controversies throughout, showing that he has not changed his ways since the Content Cop was released. In June 2018, during a vlog in Hong Kong, Rice made inappropriate remarks against the food in China, thinking it was just a "joke". How did Rice apologize? Just like how it happened during the Logan Paul suicide controversy. In January 2019, Rice, along with Jake Paul, promoted a website called "MysteryBrand", a website which offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random. No prizes were given to them, concluding that it was just a scam. Rice apologized, deciding to give Amazon gift cards, but he still came under fire for the cards being expired.

While this Content Cop did not have a long-term damage, since 2020, his sub and view count has been semi-frozen, and he barely uploads daily or at least every few times a week.