BWGR-TV

**BWGR** (channel 32) is a television station in Blakeville, Wagnerland, affiliated with ABC. The station is owned by the Downtown Broadcasting Company.

## History

BWGR first went on the airwaves on March 29, 1949, marking a significant milestone in the history of broadcasting in the region. During its initial years, from 1949 to 1956, the station was known by the call sign "BWG." It quickly gained popularity and became a prominent source of entertainment, news, and information for the residents of Blakeville and the surrounding areas.

In 1956, the station underwent a rebranding and changed its call sign to BWGR, adopting a new visual identity that represented its commitment to quality programming and community engagement.

During its affiliation with the National Broadcasting Company (NBC) from 1949 to 1995, BWGR maintained a strong partnership that brought a wide array of popular shows, news broadcasts, and sports events to the viewers in Blakeville. This collaboration with NBC further solidified BWGR's reputation as a leading broadcaster in the area, providing unparalleled entertainment and informative content to its loyal audience.

Throughout the years, BWGR continuously embraced technological advancements. In 1975, the station underwent a significant expansion of its studio facilities and invested in state-of-the-art broadcasting equipment. This allowed for the delivery of high-quality content to its audience.

In 1990, BWGR launched a community outreach program, partnering with local charities, organizing events, and promoting awareness campaigns on critical social issues. This initiative further strengthened BWGR's bond with the community it served.

In 1995, BWGR decided to forge a new path and entered into an affiliation agreement with the American Broadcasting Company (ABC). This move opened up fresh opportunities for the station, as it gained access to ABC's vast lineup of acclaimed programming, including hit series, news programs, and sports coverage.

In 2002, BWGR made a momentous transition to high-definition (HD) broadcasting, enhancing the quality of its programming and providing viewers with a new level of visual clarity and detail.

In 2010, BWGR celebrated its 61st anniversary on the air and expanded its digital presence with the launch of a robust website and engagement on social media platforms.

BWGR has also contributed significantly to the development of the broadcasting industry in Blakeville and beyond. The station has embraced technological advancements, transitioned to digital broadcasting, and adapted to the evolving media landscape to ensure it remains at the forefront of the industry.

Throughout its long and illustrious history, BWGR has remained a beloved institution in Blakeville, captivating generations of viewers with its engaging content, informative news coverage, and entertaining programs. It continues to serve as a trusted source of information and entertainment, upholding its commitment to delivering quality television to the community it proudly calls home.

### News Operation

BWGR currently produces 59½ hours of news weekly (with 9½ hours each weekday and 6 hours each weekend), meaning it has the highest output of local news in the Blakeville DMA.

## Station Slogans

"Hello Wagnerland, 32 Loves You"- 1977-1987, 1999, 2013-2014, 2023-present (Localized version of Hello image campaign)

"Channel 32 Us"- 1978-1979 (Localized version of NBC image campaign)

"Channel 32, Proud as a Peacock" 1979-1981 (Localized version of NBC image campaign)

"TV-32, Our Pride is Showing" and "Wagnerland, Our Pride Is Showing" 1981-1982 (Localized version of NBC image campaign)

"We're TV-32 Just Watch Us Now" 1982-1983 (Localized version of NBC image campaign)

"32's On Your Side" 1983-1985 (Localized version of 7's On Your Side)

"32 There, Be There" 1983-1984 (Localized version of NBC image campaign)

"32, Let's All Be There" 1984-1986 (Localized version of NBC image campaign)

"Come Home to 32" 1986-1988 (Localized version of NBC image campaign)

"Come Home to the Best, Only on 32" 1988-1990 (Localized version of NBC image campaign)

"BWGR, The Place to Be" 1990-1992 (Localized version of NBC image campaign)

"Got Everyone Watching BWGR" 1992-1993 (Localized version of NBC image campaign)

"The Stars are Back on 32" 1993-1994 (Localized version of NBC image campaign)

"Watched by more Wagnerlandians than any other station" 1995-1996 (Localized version of ABC slogan)

"Nobody Does It Like BWGR 32" 1996-1997 (Localized version of ABC slogan)

"TV is Good at BWGR" 1997-1998 (Localized version of ABC slogan)

"We Love TV at BWGR" 1998-1999 (Localized version of ABC slogan)

"ABC 32, Start Here" 2007-2013 (Localized version of ABC slogan)