Mango Inc.

## Mango

Mango Inc. (doing business as **Mango**) is a fictional retail company owned by Citrus Corp. and founded in 2006. Mango is most known for their **Mango convenience stores** (known in some places as **MangoCVS** or **Mangomart**). A typical Mango location consists of gas pumps, snacks, a deli/soup and sandwich shop, and a cafe, which has standalone locations doing business as Mangojava.

## History

### 2004-2006 - Opening

In mid 2004, Citrus Corp., already known for owning multiple retail companies, had unveiled plans to open a brand new chain of convenience stores across the server. At the time, this future franchise was not yet given a name, and any further information on this new line of stores was scarce until 2005, when the companies headquarters was already being built. The headquarters was completed in November of 2005, with the sign on the building revealing the franchise's name to be **Mango**. Upon Mango officially opening its first handful of stores in June of 2006, access to these new Mango storefronts was very limited, as only 3 locations were opened. Luckily, Mango Inc. announced the following month that more stores would be opening, and that there would be at least 100 stores by the end of the year.

### 2006-2009 - Rise in Popularity

Upon the opening of the first three stores, customers already saw how innovative these new convenience stores were, with there being a brand new layout, never seen before in a convenience store, a deli/soup and sandwich shop, and a designated snack counter. HNY Magazine dubbed Mango as the Best New Business of 2006, noting the fresh new take on convenience retail.

In 2007, it was announced that 25 more locations would be opened by May of that year.

In 2008, Mango had expanded to 250 stores across the server, with more confirmed to open, and had gained major social media attention across platforms like Chattrbox, MechTube, and Pixler, with the majority of Mango's ad campaigns being on those 3 platforms.

#### 2008 Mango Commercial Controversy

In late 2008, Mango had received harsh reception to a commercial they released. The commercial depicts a man walking past a Mango mart, when a gang approaches him and pressures him into going into the mango mart. The man finally agrees to go in and purchases a drink. The commercial then depicts him going into the Mango store every day, with a voiceover at the end of the ad saying, "Mango is your drug. Get Addicted." This advertisement was met with serious controversy, as addiction is a serious topic and shouldn't be taken as a joke. HNY Magazine writing: "*We dubbed Mango with Business of the Year last year, and it is very disappointing to see that the company goes on to poke fun at such an intense issue in life, then compare shopping at their establishment to a drug, and telling viewers to "get addicted." Way to mislead millions, Mango."* Mango later issued a genuine apology a few days after the commercial's release, pulling the ad from all networks right after.

#### 2009

In January of 2009, Mango had officially opened 300 stores, and announced that they would be selling music and making exclusive deals with artists to where exclusive bonus tracks would be available on certain albums if purchased at a Mango store. This program would go on to be called Mango Music, which was later cancelled in 2010. Only one album was released in partnership with the program, being Mind Class by K-n1ght, released on October 23rd 2009.

#### 2010

No new Mango locations opened in 2010, however, a new Cafe, called Mangojava, was added to every store. This year was also the biggest year for the company, with Mango earning over 96,000,250em that year alone. Mango had announced that they would be opening 20 more stores in mid 2011.

#### 2011

Mango had held to their promise as exactly 20 stores were opened that year. K-n1ght announced that he would be endorsing Mango, and running a special promotion with them, involving multiple advertisements using K-n1ght's music. Despite the endorsement, Mango had made less this year, only earning exactly 95,000,000em in revenue.

#### 2012

In January of 2012, Mango was announced to be one of many sponsors for the 1st Annual Building Academy CRAFTY Awards, along with MechTube, Chattrbox, MechENT, HNYMagazine, and Mechbee Resort. Thanks to this sponsorship, Mango had earned over 120,000,000em in revenue that year, and had opened 50 new locations.

#### 2013-2016 - Decline in Relevance

In 2013, Mango's revenue had plummeted from last year's revenue of 120,000,000em to only 85,000,000em.

In late 2014, Mango fell victim to multiple thefts, hurting the business even more.

In 2015, Mango had announced that they would be closing 100 of their stores.

In 2016, it was announced that 15 more locations would be closing.

#### 2017 - Business Model Change

At the 2017 CitrusSummit Business Conference, it was announced that Mango would be undergoing a risky reimagining, in response to the decline in customer traffic. Later the same year, renovations started on every location, and by December, Mango had already started seeing more business.

#### 2018-2019 - Incline in Traffic

In March of 2018, Mango had announced that more stores would open. As more stores started opening, Mango was brought back to the media's attention, resulting in more sales and better conditions for the company. In 2019, Mango was once again named Business of the Year by HNY Magazine, with HNY stating, "*The past few years have shown how strong Mango is of a business, being able to power through anything, even almost going completely out of business. This is why it is our honor to dub them as Business of the Year for the second time!"*

#### 2020 - COVID 19 Pandemic

As the COVID 19 pandemic struck the world, Mango had announced that all of its stores would be open for Online Pickup and Gas only. Under COVID regulations, customers were also required to wear masks and practice social distancing within every store.

#### 2021-2023 - Major Social Media Presence and Present

In January of 2021, Mango joined PingPong, and started uploading trendy ad campaigns to the platform, with one of them becoming a viral meme across multiple platforms.

In 2022, Mango had announced their second celebrity endorsement with popular rapper, PFMilk, running from January 1st to January 31st. A third celebrity endorsement with popular boy band, CUT, was announced in July of that year, running from August 1st to August 31st.

In March of 2023, Mango announced their fourth celebrity endorsement with DJ/Producer, Skullrex, to promote his new album, Adventure for Water. October of the same year, saw Mango announcing their first movie promotion, in partnership with Glumhouse for the Five Nights at Mech's movie.