X Premium (Twitter Blue)

X Premium is a subscription based service that allows users to view double the amount of regular posts, be verified, etc. The subscription starts out with $8/month, or $84/year.

As of 2023, the options of X Premium are the following:

* **Edit post:** This highly requested feature gives you a 1 hour window to make a limited number of changes to published posts. Use it to make updates, tag someone, or reorder the media you attached. Edit post currently only applies to original posts and Quotes.

* **Half ads:** See approximately 50% fewer ads in the For You and Following timelines. As you scroll, you will see approximately twice as many organic or non-promoted posts placed in between promoted posts or ads. There may be times when there are more or fewer non-promoted posts between promoted posts. The half ads feature does not apply to promoted content elsewhere on X, including but not limited to ads on profiles, ads in post replies, promoted events in Explore, promoted trends, and promoted accounts to follow. Premium subscribers will have access to this feature after their account has been reviewed for eligibility and the blue checkmark has been applied.
* **Prioritized rankings in conversations and search:** Posts that you interact with will receive a small boost in their ranking. Additionally, your replies will receive a boost that ranks them closer to the top. Subscribers will appear in the Verified tab within other users’ notifications tab which highlights replies, mentions, and engagement from Premium subscribers.

* **Longer posts:** Want to post more than 280 characters? Longer posts allow subscribers to post up to 25,000 characters. You can also compose longer posts in a Quote or reply. Standard functionality like posting media, creating polls, and using hashtags still apply. Everyone will be able to read longer posts, but only Premium subscribers can create them.

* **Text formatting:** Now you can **bold** and *italicize* text in your posts on x.com.

* **Highlight posts**: Feature your best posts by Highlighting those posts and they’ll appear on your profile in a dedicated tab.

* **Bookmark Folders**: Bookmark Folders let subscribers group and organize Bookmarked posts into folders for faster discovery later. Premium allows you an unlimited number of bookmarks and Bookmark Folders which are always private.

* **Custom app icons:** With Custom App icons, you can change how your X App icon displays on your phone. Choose from several colorful options. Check your settings regularly for new featured looks available for a limited time.
* **Custom navigation:** This feature lets you choose what appears in your navigation bar, so you get quick access to the content and X destinations you care about most. You can select at least 2 and up to 6 items to keep in your bottom navigation bar or restore to default if you change your mind.
* **Top Articles:** Top Articles is a shortcut to the most-shared articles in your network. This feature automatically lists the most-shared articles from people you follow—and people they follow, too—so you can easily find the type of content you want to read.
* **Reader:** Turn long threads into a more beautiful reading experience. We’ve designed Reader to let you enjoy your threads with less noise. Turn the Reader feature on when you tap the reader icon at the top of the thread, or use it to change your text size.
* **Undo post:** Undo post gives you the option to retract a post after you send it, but before it’s visible to others on X. It’s not an edit\* button, but a chance to preview and revise your post before it’s posted for the world to see. Once the Undo period is over, the post is viewable to your followers and you can either leave it or delete it, like you normally would on X.

* **Longer video upload:** Share more content with your followers. Premium subscribers can upload videos up to ~3 hours long and up to 8GB file size (1080p) (on x.com and X for iOS only). Learn more here.

* **Themes:** Premium Themes let you choose from colorful options for your app theme.

* **NFT Profile Pictures:** We're adding NFTs as one of several ways to customize your profile so you can show off the NFTs you own in a hex-shaped profile picture on your account. After a temporary connection to your crypto wallet that allows you to set up an NFT as your profile picture, your digital asset displays in a special hexagon shape that identifies you as the owner of that NFT.

* **SMS two-factor authentication:** As a subscriber, you can add another layer of protection to your account with access to two-factor authentication via SMS. Please note that availability of text message two-factor authentication for Premium may vary by country and carrier.

* **Hide your checkmark:** As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription. Some features may not be available while your checkmark is hidden. We will continue to evolve this feature to make it better for you.

* **Create a Community:** As a Premium subscriber, you can create a Community to give people a dedicated place to connect, share, and get closer to the discussions you care about most.

* **Access to Media Studio:** Manage the images and videos you've uploaded to X with studio.x.com. Learn more about Media Studio.

* **Access to X Pro:** View multiple configurable timelines simultaneously which can refresh in realtime, advanced search, add contributors and admins to your account, and more with X Pro. Learn more about X Pro.

## History

In 2021, Twitter released a subscription based subscription that allowed users to do things an average non paying Twitter Blue user would do. The subscription started out as being able to bookmark content, a chance to “redo” a Tweet, ad-free reading of news articles and early access to experiments via Twitter Labs among them.

In 2022, during Elon Musks acquisition, Elon decided to change the Twitter Blue features and made it that users could be verified if bought, the change received backlash by the Twitter community and was widely criticized.

When Twitter rebranded to X, the Twitter Blue line was replaced with “X Premium”.