Ynon Kreiz

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***Ynon Kreiz***

**Ynon Kreiz** (born 1965) is an American-Israeli businessman and current CEO of Mattel. He served as Chairman and CEO of Fox Kids Europe from 1997-2002, Chairman and CEO of television and digital production company Endemol from 2008 to 2011, and as Chairman, CEO and President of web video network Maker Studios, Inc. from 2012 to 2016.

### Education

Kreiz earned a BA in Economics and Management from Tel Aviv University in 1991. He then moved to Los Angeles, California to attend graduate school and in 1993 received an M.B.A. from UCLA's Anderson School of Management.

## Career

### Fox Kids Europe

In 1996 Kreiz moved to London and founded the children's television network Fox Kids Europe, a joint venture with Rupert Murdoch's News Corporation. From 1997-2002 Kreiz served as Chairman and CEO of Fox Kids Europe which became one of the fastest growing pay-TV channels channels in Europe and the Middle East during his tenure. Kreiz resigned from Fox Kids Europe at the expiration of his contract in 2002, the year following Disney buying the network.

### Benchmark Capital Europe (Balderton Capital)

In 2005-2007 Kreiz was a General Partner at European VC firm Benchmark Capital (later renamed Balderton Capital). Kreiz served on the boards of several media/technology companies including North American Sport Network, Next New Networks, Setanta Sports, Wonga and Codemasters.

### Endemol

From 2008-2011 Kreiz was Chairman and CEO of the Endemol Group, owner of ranchises including *Big Brother* and *Deal or No Deal*. Kreiz strengthened the company’s creative output, expanded into scripted content and grew its distribution business.

### Maker Studios

In 2012, Kreiz invested in and joined the board of Los Angeles based multi-channel network Maker Studios, a global leader in short-form videos content and one of YouTube’s largest multi-channel networks, as Chairman and in 2013 became CEO, succeeding co-founder Danny Zappin. Maker Studios was acquired by The Walt Disney Company in 2014. Kreiz stepped down as CEO in January 2016.

### Mattel

   In April 2018, Ynon Kreiz, a member of Mattel's board since 2017, became CEO of Mattel, replacing Margo Georgiadis, after the company continued to experience a decline in sales. When becoming the new CEO, one of his initiatives was to revitalize the company. This revitalization of the company included the launch of Mattel Films, a film division of Mattel that would focus on developing and producing motion pictures based on the company's franchises.

## Personal Life

Kreiz is a former windsurfing instructor and avid kite surfer. Kreiz is married to Israeli Olympian Anat Fabrikant and has three children. Kreiz was the Attaché of the Israeli Olympic team for the 2012 Summer Olympics and Chairman of the Boards of Trustees in support of the Israeli athletes. He is a member of the Board of Advisors at UCLA's Anderson School of Management and the Board of Directors at Warner Music Group.

## References

1. ↑ 1.0 1.1 Mattel CEO Ynon Kreiz Paid $15.7 Million All Cash For a New Mansion
2. ↑ Ynon Kreiz net worth
3. ↑ Ynon Kreiz Whois
4. ↑ Executive Leadership Team | Ynon Kreiz | Mattel, Inc.
5. ↑ 5.0 5.1 5.2 5.3 Master of reality
6. ↑ 6.0 6.1 6.2 6.3 Ynon Kreiz hopes Endemol will fly high
7. ↑ Ynon Kreiz - Future of Television
8. ↑ Balderton: Ynon Kreiz leaves as partner line-up evolves
9. ↑ Endemol’s Ynon Kreiz Steps Down as CEO and Chairman
10. ↑ Maker Studios President Ynon Kreiz stepping down
11. ↑ Mattel’s CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her
12. ↑ Ynon Kreiz: Action Man
13. ↑ Brits funding Israeli Olympic bid
14. ↑ Ynon Kreiz | Board Member | Warner Music Inc.