H-740

The **H-740** was introduced in 1980 as a re-named version of the HLP, now part of Hondo's Standard Series. Shortly before the name change came a new headstock to avoid lawsuits, and along with the name change came the introduction of Samick's trademark "S-Diamond" headstock inlay. Around 1981, the new Sunrise logo appeared.

**Note:** some examples have no diamond inlay at all.

The H-740 joined the Deluxe Series unchanged in 1981. For 1982, it received a new headstock and matching truss rod cover, and trapezoid inlays. In 1984, the H-740 was essentially replaced by the H-7370/EG-1736, which was then the budget LP-style guitar in the lineup.

**All H-740 models were made in Incheon, Korea by Samick.**

The H-737 was the next step down in their LP-style lineup, and the H-748 was the top model.

## H-740 (1980-1981)

* Standard Series (1980)
* Deluxe Series (1981)
* $179.95 est. MSRP (1980)
* $209.95 est. MSRP (1981, Lotus L-510)

**Body:**

* Laminated Nato body with arched top
* Maple veneer (Sunburst finishes)
* 47mm thick body

**Neck:**

* Bolt-on Nato neck

* Stained Rosewood fretboard with Pearloid block inlays
* Wavy headstock
* Silk-screened Script logo
* S-Diamond headstock inlay
* 22 frets
* 24.75" scale

**Binding:**

* Triple-bound headstock and body (front and back)
* Celluloid bound fretboard

**Electronics:**

* Two single coil pickups with humbucker-style covers
* 3-way switch
* 2 Vol, 2 Tone

**Hardware:**

* Chrome hardware
* Individually enclosed tuning machines
* Raised 4-ply pickguard
* Fish shaped truss rod cover
* Black speed knobs

* Tune-O-Matic bridge with stopbar tailpiece

**Finishes:**

* Black (B)
* White (W)
* Wine (WI)
* Burgundy (BG)
* Red Sunburst (RS)
* Brown Sunburst (BS)
* Antique Brown Sunburst (AB)

**Also branded as:**

* Arirang
* Crestline
* Custom
* Hondo H-745
* Hondo H-746
* Horugel
* Johnny Guitar 43-345
* Lori LP-90
* Lotus L-510
* Samick
* Seville S-115
* Vibra 3199
* Westminster W-480
* Zapp

 HD-740 (Standard Series)

   Same as H-740 , but with DiMarzio K-10 humbuckers and inlaid Mother of Pearl Script logo.

* 1980
* $249.95 MSRP (1980, Bently 2223)

**Also branded as:**

* Bently 2223
* Harmony
* Hondo HD-742
* Hondo HD-761
* Lotus LP-570
* Seville S-148
* (Un-branded) 161DM
* Vibra 6199

## HS-740 (Standard Series)

H-740 with set neck, solid Ash body, and Maple neck.

**Also available:** HDS-740

**Also branded as:**

* Lori
* Mansfield M60
	+ Includes DiMarzios
* Salvarez EG-1702

## H-740 N (Standard Series)

Same as H-740, but with solid Ash body, Maple neck, black inlays and Natural finish.

* $249.95 MSRP (1981, Lotus L-510 N)

**Also available:** HD-740 N

**Also branded as:**

* Lotus L-510 N

## HL-740

Left-handed H-740.

**Also branded as:**

* Crestline

## H-740 (Deluxe Series)

* 1982-1983
* $279.95 MSRP (1983)

**Body:**

* Laminated Nato body with arched top
* Maple veneer (Sunburst finishes)
* 47mm thick body

**Neck:**

* Bolt-on Nato neck

* Stained Rosewood fretboard with Pearloid trapezoid inlays
* Deluxe headstock with volute
* Silk-screened Sunrise logo
* Silk-screened Deluxe Series logo
* 22 frets
* 24.75" scale

**Binding:**

* Triple-bound headstock and body (front and back)
* Celluloid bound fretboard

**Electronics:**

* Two single coil pickups with humbucker-style covers
* 3-way switch
* 2 Vol, 2 Tone

**Hardware:**

* Chrome hardware
* Individually enclosed tuning machines
* Raised single-ply white pickguard
* Raised 2-ply black/white pickguard
* Headstock-matching truss rod cover
* Black or White Bell knobs

* Tune-O-Matic bridge with stopbar tailpiece

**Finishes:**

* Black (B)
* Metallic Red (MR)
* Tobacco Sunburst (BS)
* Burgundy Sunburst (BGS)

**Also branded as:**

* Discovery 740
* Sonata

## HD-740 (Deluxe Series)

Same as H-740, but with DiMarzio K-10 humbuckers and inlaid Mother of Pearl Sunrise logo.

* 1982

## HS-740 (Deluxe Series)

Same as H-740 but with Schaller 455 combination bridge/tailpiece.

* 1982-1983
* $299.95 MSRP
* $339.95 MSRP (RW)

**Finishes:**

* Black (B)
* Metallic Red (MR)
* Cherry (CH)
* Tobacco Sunburst (BS)
* Burgundy Sunburst (BGS)
* Solid Rosewood body, Natural finish (RW)

## H-740 (Deluxe Series Mark II)

**Body:**

* Laminated Nato body with arched top
* Maple veneer (Sunburst finishes)
* 47mm thick body

**Neck:**

* Bolt-on Nato neck

* Stained Rosewood fretboard with Pearloid trapezoid inlays
* Open Book headstock
* Silk-screened Sunrise logo
* Silk-screened Deluxe Series logo
* 22 frets
* 24.75" scale

**Binding:**

* Single-bound headstock and body, front and back (Version 1)
* Single-bound headstock and body, front and back (Version 2)
* Triple-bound headstock and body, front and back (Version 3)
* Bound fretboard

**Electronics:**

* Two chrome covered X-14 humbuckers (Ver. 1)
* Two uncovered white X-14s (Ver. 2)
* Two uncovered zebra X-14s (Ver. 3)
* 3-way switch
* 2 coil tap mini-switches (Ver. 2)
* 2 Vol, 2 Tone

**Hardware:**

* Chrome hardware
* Lubricated, die-cast tuning machines
	+ Engraved Sunrise logo
* Raised, single-ply white pickguard
* Deluxe headstock truss rod cover
* White Bell knobs

* Tune-O-Matic bridge with stopbar tailpiece

**Finishes:**

* Burgundy (BG)
* Golden Sunburst (GS)
* Burgundy Sunburst (BGS)

## H-740 (Revival Series)

**Body:**

* Laminated Nato body with arched top
* Maple veneer (Sunburst finishes)
* Belly carve
* 47mm thick body

**Neck:**

* Bolt-on Nato neck

* Stained Rosewood fretboard with Pearloid block inlays
* Open Book headstock
* Silk-screened Revival Series logo
* 22 frets
* 24.75" scale

**Binding:**

* Single-bound body (front) and fretboard

**Electronics:**

* Two uncovered zebra X-14 humbuckers
* 3-way switch
* 2 Vol, 2 Tone

**Hardware:**

* Chrome hardware
* 14:1 ratio Grover Rotomatc tuning machines
* Raised, single-ply white pickguard
* Deluxe headstock truss rod cover
* White Bell knobs

* Tune-O-Matic bridge with stopbar tailpiece

**Finishes:**

* Black (B)

## H-745 (Deluxe Series)

**Note:** Some examples did not include S-diamond inlay.

* 1981-1982

**Body:**

* Solid Walnut body with arched top
* 1/16" "Tiger Tail" flame Maple veneer
* Belly carve

**Neck:**

* Bolt-on Flame Maple neck

* Stained Rosewood fretboard with Pearloid trapezoid inlays
* Wavy headstock (1981)
* Deluxe headstock (1982)
* Tiger Tail Maple headstock veneer
* Mother of Pearl Script logo inlay (1981)
* Silk-screened Sunrise logo (1982)
* S-Diamond headstock inlay
* 22 frets
* 24.75" scale

**Binding:**

* Triple-bound headstock and body (front)
* Celluloid bound fretboard

**Electronics:**

* Two covered humbuckers
* 3-way switch
* 2 Vol, 2 Tone

**Hardware:**

* Gold hardware
* Individually enclosed tuning machines
* Flat-mounted pickguard
* Tortoise shell plastics
	+ 3-ply pickguard
	+ Truss rod cover
	+ Control cavity covers
* White single-ply pickguard (1982)
* Fish shaped truss rod cover (1981)
* Headstock matching truss rod cover (1982)
* Gold speed knobs (1981)
* Gold bell knobs (1982)

* Tune-O-Matic bridge with stopbar tailpiece

**Finishes:**

* Walnut (WA)

**Also branded as:**

* Antares ALK-28
* Masada
* Samick
* West W-230