Anja Jõgi

**Total views** | 55,630,000+

**Anja Jõgi** (born 20 July 1995) is an Estian YouTuber, media personality, and television presenter. As of 2021, Jõgi has more than 250,000 subscribers on her self-titled YouTube channel, making her one of the most-subscribed to YouTubers in Estland.

Jõgi began her career on YouTube in 2011, where she began posting fashion and lifestyle related content on her YouTube channel. Her channel quickly began to grow, and by 2014, she became the most-watched Estian lifestyle vlogger on YouTube. Jõgi later used her YouTube career to transition into television presenting, and was hired by Eesto Televisioon (ET) in 2016. That year, she began cohosting *Kes on meie järgmine täht?* with Oskar Meeling. She has additionally cohosted Eesto Song in 2018 and 2019. Outside of presenting, Jõgi also has her own lifestyle brand and clothing line in Estland.

## Early life and education

Jõgi was born on 20 July 1995 in Jõgeküla to parents Arno Jõgi (born 1962) and Viivi Kaljuränd (born 1963). Her father is a professor of biology at Jõgeküla University, while her mother is a gynecologist and obstetrician. Jõgi is the second of three children; her siblings include Jaagup (born 1994) and Eliisa (born 2000).

Jõgi began her education in 2001, attending public primary schooling in Jõgeküla. While in primary school, Jõgi became interested in fashion and wished to become a fashion designer. She went on to graduate from the school in 2011, and afterwards enrolled in Angelika Saar Secondary School, where she studied art with a specialization in fashion design. Jõgi graduated from the school in 2014.

## Career

### YouTube

Jõgi began her YouTube channel in 2011, aged 15, using the channel name AnjaBananja. Initially, Jõgi posted videos in the Ditrovian language, which she has stated was an attempt to reach an international audience and dissuade some of her classmates from discovering her videos. The majority of her videos at this time were fashion related, including outfit of the day (OOTD), look books, and shopping hauls.

In 2012, Jõgi renamed her channel to AnjaJogi and began recording the majority of her videos in Estian. She quickly began to build an audience, going from 1,000 subscribers to 50,000 in two months. By 2013, Jõgi reached 70,000 subscribers, and reached 150,000 the following year, making her one of the most-subscribed to Estian YouTubers at the time. As her channel grew, Jõgi began diversifying her content to include lifestyle videos in addition to weekly vlogs. In 2014, Jõgi was called the "Queen of YouTube" by the Estian media, in relation to her popularity on the platform in Estland. As of 2021, she has more than 250,000 subscribers and more than 55,630,000 lifetime views on her channel.

### Hosting

Jõgi began her career in hosting in 2016, after she was hired by Eesto Televisioon (ET). Jõgi's hosting created media attention, due it being seen as the beginning of Internet celebrities entering the mainstream media in Estland. After being hired by ET, Jõgi was selected as the new host of the long-running music competition series *Kes on meie järgmine täht?*, along with Oskar Meeling. The decision to cast Jõgi was controversial, as she had no experience hosting television, but ET and Jõgi herself combatted the criticism but stating her YouTube channel was hosting experience.

Jõgi has also appeared as a guest presenter on numerous programs within Eesto 4, the youth focused channel of ET. She served as a cohost of Eesto Song 2018 and Eesto Song 2019, and delivered the Estian jury points at the Eureavision Song Contest 2019 and Eureavision Song Contest 2020.

### Other ventures

Jõgi launched her own personal brand in 2015, through which she has released collections of cosmetics, homeware supplies, and fragrances. In 2018, she launched her fashion line *Anja*, which includes pieces for women aged 16–35.

## Personal life

Since 2014, Jõgi has resided in the Piira-Otesalu district of Otesalu. In addition to Estian, Jõgi is fluent in Ditrovian and Medish. In 2019, Jõgi confirmed that she was diagnosed with dyslexia as a child.