Sarinah Select

PT. Great River Sarinah Indonesia is a joint venture company between PT. Sarinah (Persero) and Great River Retail Concepts, operating specialist department stores under ***Sarinah Select*** brand, selling curated Indonesian goods in Indonesia, Hong Kong, Mainland China, Taiwan, United Kingdom, Spain, and the United States, targeting middle-up and upper class customers.

The first Sarinah Select opens in The Landmark Mall, Jakarta, in 2017. At 1.200 m², the store includes Locaflava Restaurant helmed by Chef Vindex Tengker and Pipiltin Cocoa Dessert Cafe, featuring selected Indonesian brands of fashion, beauty and accessories.

The second and largest Sarinah Select store to date was opened in South Coast Plaza, Costa Mesa in spring 2019, taking over spaces left by Sears. At 1.945 m² and 'copying' the Neighborhood Goods concept, it features Indonesian fashion and accessories brands, a all-day dining cafe and mini supermarket by Simpang Asia, and IKEA-lookalike showrooms of three Indonesian luxury home furnishing brands: Saniharto, Vinoti Living, and Vivere. From there, it expands to San Francisco, CA, USA, Chengdu and Shanghai in Mainland China, and Hong Kong at the same year, followed by expansion in Spain and UK in 2021, and Taiwan in 2022. The latest store was opened in January 2023 at Garden State Plaza in New Jersey, USA, filling the space left by Toys 'R' Us.

Saniharto claimed that their sales tripled its usual following the opening of its showcase area inside Sarinah Select stores in Costa Mesa, Times Square Hong Kong, and Chengdu.

## Store format

Unlike the flagship Sarinah Department Store in Thamrin, Jakarta, Sarinah Select only roughly sized around 900 m² to 2.000 m², taking a concept similar to fashion-oriented Lumine in Japan, and American brands-oriented Neighborhood Goods.

Sarinah Select showcases curated Indonesian brands such as Biyan, Sapto Djojokartiko, Sebastian Gunawan, BIN House, Klamby, Masshiro & Co, Unionwell, Toko Didiyo, Kasamaran, SARE/studio, KEE, Paperfeed, Bearpath, Hijack Sandals, Sciesa, Sensatia, OHMM By Bai, John Hardy, and many more.

Larger overseas stores like the ones located in South Coast Plaza, Garden State Plaza, and Chengdu IFS also features all-day cafe and mini supermatket by selected Indonesian diaspora store operators such as Simpang Asia in South Coast Plaza, as well as Indonesian home furnishing brands such as Saniharto, Vivere, and Vinoti Living. Unlike other department store formats, Sarinah Select showcased these furniture brands like how IKEA showcased their furnitures.

## Location

As of 2023, Sarinah Select opened its doors at the following:

* The Landmark Mall, Jakarta, Indonesia
* Chengdu IFS Mall, Chengdu, P.R. China
* Shanghai Times Square, Shanghai, P.R. China
* Harbour City, Hong Kong
* Mira Place, Hong Kong
* Times Square, Hong Kong
* K11 ART MUSEA, Hong Kong
* Taipei 101 Mall, Taipei, Taiwan
* Dream Mall, Kaohsiung, Taiwan
* Great River Xanadu, Madrid, Spain
* Westfield London, London, UK
* South Coast Plaza, Costa Mesa, CA, USA
* Great River San Francisco Centre, San Francisco, CA, USA
* Garden State Plaza - a Great River Mall, Parasmus, NJ, USA

Maria-Charlotte Bakker-Smith and Amelia Bakker-Smith (nee Pavlovski) wanted to brought Sarinah Select to Kyiv, Ukraine, as they received an offer to open a store inside TSUM Department Store, but their plans were halted due to Russian invasion to Ukraine.