Kickstarter

"**Kickstarter**" is an American funding platform meant to kickstart creative projects and bring them to life. Tofu Chan and his team have currently kickstarted one project using the platform, named "My Very Own Tofu Chan: Your Daily Motivational Plush Toy!"

## My Very Own Tofu Chan

"**My Very Own Tofu Chan: Your Daily Motivational Plush Toy!**" is Tofu's first project funded using Kickstarter. First announced on September 2nd, 2021 alongside a video promoting the project named My Very Own Tofu Chan - Plush Toy - Kickstarter, the campaign aimed to raise 10,000 AU$ within 60 days, and would include a special motivational plush toy resembling Tofu. The plushie was advertised as a huggable plush toy that would say motivational messages mainly from Tofu Chan's videos by squeezing the toy's paw. Backers of the project would receive the plush toy (excluding the backers who chose the first or second tier) along with many other goodies, including digital wallpapers and stickers, an exclusive video, pins, a full physical sticker set, and a personalized message from Tofu Chan for the most expensive tier. Within ten hours of the campaign's release, the project was funded double its funding goal. Two days later, Tofu released an Instagram video and an exclusive giveaway with of two plush toys to someone and a tagged friend (the winner was announced on September 12th, 2021), to celebrate the succesful funding of the project. About a month later while the campaign was still being funded, Tofu announced that if the campaign raised a total of 100,000 AU$, a special Tofu power card would be included in the top tier. By the end of the campaign on November 1st, 2021, the project had succeeded in raising 100,000 AU$, being 10x the funding goal. Tofu announced the end of the campaign via Instagram Story, stating it had been 1000% funded. Shortly after, Tofu released the products separately via his website Onemillionpats.com, for those that missed the campaign or who couldn't fund it. The rewards were scheduled to ship between January-February 2022, though due to issues with the manufacturers, the shipping date unfortunately had to be rescheduled to between April-May 2022. However, the Kickstarter-exclusive had been completed, and was sent out privately to backers in the original scheduled shipping dates. The products began shipping in late May 2022, with a post on the Kickstarter page announcing that the products were sent out. About a week later, backers who lived in Australia received their goods, and Tofu released a series of Instagram Stories on his Instagram showcasing the backers who received them. Tofu released the digital wallpapers via Google Drive on August 1st, 2022, linking it on the Kickstarter page.

### Tiers

#### Digital Friend (5 AU$)

This was the smallest tier in the campaign, being the cheapest. The tier only contained the Kickstarter-exclusive video and a set of exclusive Phone wallpapers. Unlike the other tiers, this tier was entirely digital.

#### Sticker Friend (8 AU$)

This tier included all of the rewards for the previous tier plus the Motivational Sticker set, which included physical stickers based off the styles of motivation from the video Motivation Is Good For Your Health!.

#### My Very Own Tofu Chan Plush Toy (59 AU$)

The main tier for the project. The tier included all previous rewards (excluding the sticker set) plus the main part of the project; the motivational plush toy.

#### Deluxe Edition (75 AU$)

This tier included the rewards of the previous tier plus the Motivational Sticker set and a Tofu lapel pin.

#### Double Plush (110 AU$)

This tier was the same as the deluxe edition, but with two of the sticker set and Tofu plush toy and without the Tofu lapel pin. Unlike the other tiers, this tier did not have a section on the main campaign page detailing information about it and did not have an image used to advertise it.

#### Super Deluxe Edition (250 AU$)

This was the most expensive and valuable tier. It included all rewards of the previous tiers, plus a personalized message from Tofu that a backer could send to themself or a person of their choice.

## Gallery

The cover for the campaign.A full collection of the products in their physical forms.The plush toy itself.UncroppedTeaser image posted by Tofu via Discord.Main features of the plush toy.The size of the plush toy.The Tofu Chan lapel pin.The Motivational Sticker set.Physical versions of the Tofu lapel pin and sticker set.A promotional image for the 100K stretch goal.An animation of the Tofu Power Card.A physical preview of the Tofu Power Card.The pouch the rewards came in.The image used for the 1st tier. Unlike the images for the other tier, this image was only posted via Tofu's newsletterThe image used to showcase the 2nd tier.The image used to showcase the 3rd tier.The image used to showcase the 4th tier.The image used to showcase the 6th tier.An Instagram Story announcing that the campaign had been finished and fully funded.