KFC

## 1952 – 1978

The original KFC logo was designed in 1952 and featured a wordmark, Kentucky Fried Chicken, is a hand-drawn typeface with enlarged first letters “K”, “F” and “C”.

The KFC emblem, which is a Colonel Sanders portrait, was placed on the fight of the wordmark.

The color palette is monochrome, which makes the logo look timeless and stylish.

### 1978 – 1991

   The first logo redesign of 1978 put the emblem on the left side on the wordmark, which was now written in three floors, using enlarged lettering. The typeface was modernized and the main element is the “K” elongated tail.

### 1991 – 1997

The 1991 logo was the first logo to have the company refer to itself as "KFC" rather than "Kentucky Fried Chicken". The reasoning KFC gave behind this was that the word "fried" was often associated with very unhealthy foods and that their menu went beyond just fried chicken, though other rumors state that it was changed due to the use of the word "chicken". With this logo, the signature mansard roofs on restaurants were updated from the brown shingles to the new red plastic strips. The Colonel Sanders head icon from the 1978 logo is still used.

### 1997–2006 (Worldwide); 1997–2007 (Philippines)

This logo was designed by Landor Associates. Along with this logo, new and remodeled restaurants took away their mansard roof from the two previous logos, and now have a flat roof and awnings directly above the windows and entrances. The signature tower was made thicker and edgier with a flatter pyramid, and new restaurants placed the tower on one of the corners of the front end rather than in the middle, though remodeled restaurants usually kept the tower in the middle where they were when they were first built. This logo is still seen and used at some locations. The Colonel Sanders head icon from the last two logos is replaced with a new, more detailed, Colonel Sanders symbol showing his tuxedo. This logo was still used in the Philippines until 2007.

## 2006-present

### 2006–2014 (United States); 2006–2018 (Worldwide); 2006–2021 (China)

In 2006, the Colonel Sanders symbol was given a facelift, removing the wrinkles and replacing his tuxedo with an apron. The logo now has thicker lines on it, which help it stand out more. New and remodeled restaurants with this logo were updated once again, only with awnings flatter than from the previous logo and only above the windows where the tower stands, and have hanging black platforms with the words "WELCOME" and "DRIVE THRU" above the front doors and pick-up window, respectively. This logo was still used in China until 2021. It is now a deep red circle with a refined image of the Colonel, who is now wearing apron instead of a tuxedo.

The KFC wordmark in white is placed on the left of the Colonel’s face.

During this period the company also uses a monochrome version of the emblem, like a tribute to the original logo from 1952

## 2014-present

The company started using this throwback logo, a homage to the 1952 and 1978 logos, on recent advertising starting in January 2014.

In 2016, the whole new look was launched with keeping some elements from the 2006 logo. Since 2017, the new design began to roll out worldwide. Also, it is the first logo since the 1991 logo where the Colonel Sanders head icon is used. China is the only country to not have this logo

## 2016–present (North America), 2018–present (International)

Starting in 2016, a revitalised version of the 1959 logo with the addition of the Colonel Sanders image first introduced in 1965 has been used as an alternate logo for KFC advertisements. Since 2019, however, it has outright replaced the 2018 KFC logo in North American advertising and packaging.

## 2018–present

The last redesign of the KFC logo was in 2018. The shape was changed to trapeze and the portrait was refined. The white and red background features three vertical lines. The Colonel’s face in black contour is placed on the white line with the KFC italicized wordmark underneath it.

The KFC logo is bright and welcoming, it is a perfect option for the fast-food industry, which evokes a sense of warmth and hospitality.