TV5

For other uses, see TV5 (disambiguation).

* Circle logo
* TV5 HD

Logos of TV5, in both primary and HD.

### Headquarters

TV5 Broadcast Complex, 762 Quirino Highway, San Bartolome, Novaliches, Quezon City, Metro Manila, Philippines
TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong, Metro Manila, Philippines

## Programming

### Language's

Filipino (main)
English (secondary)

### Picture format

1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)

## Ownership

### Key People

Manuel V. Pangilinan
(Chairman)
Guido R. Zaballero
(President and CEO)
Dino M. Laurena
(COO)Pierre Buhay
(CFO)
Michael Borromeo
(Voiceover Artist/Announcer)

### Sister channels

One Sports
One PH
Kapatid Channel
Aksyon TV International
PBA Rush

## History

### Former names

Associated Broadcasting Corporation (ABC 5) (June 19, 1960-September 23, 1972)Associated Broadcasting Company (ABC 5) (February 21, 1992-August 7, 2008)

## Social Media

**TV5** or **5** (formerly **ABC** or **ABC 5** and **The 5 Network**) is a Philippine free-to-air television and radio network based in Mandaluyong. TV5 served is the flagship property of TV5 Network, Inc. both owned by MediaQuest Holdings, the multimedia arm of Philippine-based telecommunications company PLDT. TV5 is also formally referred to as "The *Kapatid* Network" which was introduced in 2010.

Named after its flagship station in Metro Manila, DWET-TV, which are carried in VHF Channel 5 (analog broadcast), UHF Channel 18 (digital test broadcast) and UHF Channel 51 (digital test broadcast; though the latter is licensed to TV5's sister company Mediascape/Cignal TV) with channel 18 served as a permanent assigned digital frequency. TV5 is also broadcasting to 7 other owned-and-operated stations and 21 affiliate television stations nationwide. Its programming is also available outside the Philippines through Kapatid Channel, AksyonTV International and PBA Rush.

### Associated Broadcasting Corporation (1960-1972)

The Associated Broadcasting Corporation was launched on 19 June 1960 with its first studios along Pasong Tamo, becoming the fourth television network established in the country. ABC operated radio and television services until 23 September 1972 when President Ferdinand E. Marcos declared the entire Philippines under Martial Law, and were among a number of networks that shut down.

### Associated Broadcasting Company (1992-2008)

ABC returned to the air as the Associated Broadcasting Company on 21 February 1992; the network got its new name "Associated Broadcasting Company" and a new callsign DWET-TV, as well as new studios in San Bartolome, Novaliches, Quezon City.

### TV5 (first era; 2008–2018)

ABC signed off for the last time at around 22:00 PHT on 8 August 2008 and rebranded to TV5 the following day at 19:00 PHT, with a refreshed programming lineup. On April 4, 2010, TV5 rebranded into the *Kapatid* network.

On 23 December 2013, the network began broadcasting from its new headquarters, the 6,000-square meter TV5 Media Center located in Reliance, Mandaluyong. In 2015, the network changed its corporate name from **ABC Development Corporation** to **TV5 Network Inc.**

However, by that point, the network incurred increasing losses and debts brought about by few advertisers (e.g. Unilever) as well as digitalization. This forced the network to implement a series of retrenchment of its employees. The biggest retrenchment happened in September 2015, when TV5's in-house entertainment division got on the verge of dissolution and initiated layoffs, including Wilma Galvante, its Chief Entertainment Content Officer. From 4,000 employees in mid-2013, the series of retrenchment resized TV5 to merely around 700 employees by the end of 2017.

### The 5 Network (2018–2020)

On February 17, 2018, TV5 was relaunched as The 5 Network or simply **5** with a new logo and station ID entitled *Get It on 5*.

On March 8, 2020, TV5 Network announced that 5 would be rebranded as **One TV**. It was originally scheduled on April 13, 2020, but was postponed due to the COVID-19 pandemic until it was announced that it would rebrand on July 20, 2020. However, the rebrand did not push through due to the confusion of viewers and the ongoing COVID-19 pandemic.

### TV5 (second era; 2020–present)

On August 15, 2020, **5** reverted to its former name **TV5**, and announced a partnership with sister company Cignal TV to handle its programming. This partnership aimed to bring back the network's competitive edge and allow it to compete with other TV networks in the Philippines, including GMA Network. TV5 unveiled its first wave of entertainment programs produced by blocktimers such as Archangel Media, ContentCows Company, Inc., Luminus Productions, Inc., Viva Television, and Brightlight Productions. Additionally, shows from ABS-CBN that were affected by the network's franchise non-renewal were transferred to TV5. The network also expressed its willingness to hire displaced employees from ABS-CBN. In mid-September 2020, TV5 announced a second wave of programs for October, including shows produced by Cignal Entertainment, Viva Entertainment, Brightlight Productions, and News5.

In January 2021, TV5 and ABS-CBN announced their partnership to air ABS-CBN Entertainment programming on TV5 beginning on January 24, 2021 with *ASAP Natin 'To* and *FPJ Da King*. On March 8, 2021, TV5 expanded its airing of ABS-CBN Entertainment programming to primetime slot coinciding with the launch of its new slogan *TV5 TodoMax*.

A few months later, after the network's programming revamp, according to the AGB-Nielsen survey, TV5 became number 2 most-watched TV network in primetime TV ratings due to a stronger daytime and primetime programs as well as the strengthened TV5 Entertainment Group also known as Cignal Entertainment primetime programs on the network.

On May 20, 2021, TV5 launched its new slogan *Iba sa 5* (It's different on 5) with a new station jingle composed by Jeff Arcilla, and new station ID. At that time, the network's 2019 logo was changed into the new full colored darker red scheme, which is similar to the current Cignal 2013 logo.

On July 1, 2022, TV5 launched a new slogan *Iba'ng Saya pag Sama-Sama* (The Fun is One of a Kind When We're Together) with a new station jingle and new station ID, featuring the network's own stars.

On January 31, 2023, Guido R. Zaballero as president and chief executive officer of TV5 Network, effective February 1, 2023. He will assume the position following the retirement of Robert P. Galang, who headed Cignal TV and TV5 since 2020. Meanwhile, Jane J. Basas has assumed the post of president and CEO of Cignal TV, concurrently with her role as the president and CEO of MediaQuest, the holding company of TV5 and Cignal TV.

On March 21, 2023, TV5 Network announced that starting April 1, 2023 the main channel alongside with their sister channel, One Sports (owned by Nation Broadcasting Corporation, a wholly owned subsidiary of MediaQuest Holdings arm PLDT) is set to launch in high-definition feed on Cignal TV. Following that, all TV channels owned by Cignal and two pay TV international channels (Kapatid Channel and AksyonTV International) are set to switch its airing of aspect ratio format quality on the channel feed and its programming to Anamorphic widescreen format (16:9) as being converted its mitigation of reception through analog (until end of the year) and digital signal reception through free TV and other cable and satellite providers after more than 62 years on the usage of broadcast video picture resolution that migrated from fullscreen format (4:3).

## Branding of TV5

### Network identity

On June 19, 1960, newspaper publisher Joaquin "Chino" Roces launched its television station in the Philippines, then known as the Associated Broadcasting Corporation. Since then, the network evolved and used different brandings until it became widely known from what it is today.

* **Associated Broadcasting Corporation** (1960–1972) — founded by Joaquin "Chino" Roces until it was forced to shut down in 1972 following the declaration of the Martial Law by President Marcos.
* **Associated Broadcasting Company** (**Glowing Network**; 1992–2008) — fully restored after being granted a new franchise led by its new stockholders Edward Tan and Roces' son, Edgardo Roces. It was acquired by businessman Antonio O. Cojuangco Jr. in 2003.
* **TV5** (**Shake Network/Kapatid Network** first era; 2008–2018) — renamed as TV5 after ABC entered a partnership with MPB Primedia, Inc. backed by the Malaysian media group Media Prima Berhad. In 2010, Media Prima divested its share with MediaQuest Holdings, Inc. to business tycoon Manuel V. Pangilinan. Upon relaunch as *5*, the TV5 branding became obsolete, only to be used during station sign-on and sign-off messages, social media accounts, and selected program teasers.
* **5 (The 5 Network)** (**Kapatid Network**; 2018–2020) — TV5 was relaunched as The 5 Network or simply *5* on February 17, 2018. The station launched its numerical 5 logo, making it more flexible for the other divisions to use it as part of their own identity, as its programming grid is divided into news, sports, and entertainment. Although, **TV5** was still used to refer to both the channel and the company itself. "The 5 Network" branding was retired on August 14, 2020, though the 2019 numerical 5 logo variant was retained. The "5" naming was reinstated May 2021 only for TV5's current slogan, "Iba sa 5".
* **One TV** (cancelled; 2020) — supposed to be rebranded on April 13, 2020, and later on July 20, 2020. But due to the confusion of viewers and the ongoing COVID-19 pandemic, the rebranding plans to One TV were later cancelled, with the station reverting back to TV5.
* **TV5** (**Kapatid Network**; second era; 2020–present) — It was officially restored as the network's full-time identity on August 15, 2020, coinciding with the return of local entertainment programs to the station. The "TV5" word are most often used for their program teasers on TV, radio and via their social media accounts.

### Logos

Further information: TV5/Logos
TV5 used several logos since it was established in 1960. In 1960, the network used a 5 Logo derived from its flagship station in Metro Manila, DZTM-TV carried in VHF channel 5 until it was shut down in 1972. When it returned to the airwaves, the network used a more-known ABC 5 logo with an iconic cyclone icon, incorporating the colors red, blue and green—colors making up a pixel shown on the television technology of 1992. The number 5 was removed to the logo in 1995 but retaining its ABC and the cyclone icon. In 2001, the logo added its slogan "Come home to ABC", the same logo used in April 2004 with its new slogan "Iba Tayo!". The last logo as ABC in September 2004 has been enclosed with a yellow circle. The logo changed after its re-launch in 2008 having the new name of the network TV5 inside a shaking television. In 2010, the network used a red circle being shined in the northwest corner carrying the name TV5 with the letters TV in the northeastern part above the largely sized number 5. The logo adopted a 3D version in 2013 and applying it on-air, although the 2010 2D version oftentimes appear.

In 2018, TV5 adopted its numerical 5 logo, which was first appeared on ESPN5 logo, which was launched in October 2017, dropping the "TV" word on the northeastern quadrant as part of their *Get It on 5* campaign. They also started to display the name of the current program using the format: "(title) *on 5*" as the part of the logo (usually applied to entertainment and other programs not provided by either News5 or ESPN5; except blocktimers, where only the 5 logo is displayed) resulting to viewers mistakenly thought "on" was part of the title. The numerical five logo was also simultaneously adopted for TV5 sister divisions News5, Radyo5, and D5 Studio.

A variation of the current numerical 5 logo was unveiled on 13 January 2019, similar to the its former sister network, 5 Plus (now One Sports), though it was retained despite the renaming of **5** to **TV5** in 2020. Another variation existed with a darker red color, which debuted alongside with the launching of TV5's "Iba sa 5" slogan.

## Programming

Main article: TV5/List of original programming
TV5's offers a diverse range of programs covering news and public affairs, local dramas and soap operas, anime aeries, foreign cartoons, musical and variety shows, reality shows, comedy and gag shows, informative, talk shows, sports and film presentation and more. Most of the programs are broadcast live and taped in its TV5 Media Centers, Reliance, Mandaluyong and alternative studios at the TV5 Novaliches, Quezon City. TV5 currently programs 20.5 hours of programming per day. It provides 34.5 hours of prime-time programming per week to its owned and affiliate stations on Weekdays, 5:00 am–1:00 am, Saturday, 6:00am–1:45am and Sunday, 5:30am–1:30am. Programming is also provided on Weekdaysbin the form of *Gud Morning Kapatid* and *Face 2 Face*, the two and half-hours and three-hour Monday to Saturday noontime variety show *Eat Bulaga!*, early-afternoon drama (*Hapon Champion* block), early and late-evening news programs (*Frontline Pilipinas* and *Frontline Tonight* respectively); primetime programming through its *TodoMax Primetime* block; late-night current affairs shows are produced by News5 and sports news show are produced by Sports5.

### Competition

On its second month since its re-launch on 9 August 2008, TV5 had been reportedly on Top 3 based on the AGB Nielsen survey. It also gained its rating on their *Nick on TV5* morning cartoon block, and its popularity because of their former AniMEGA primetime anime block.

The network is notorious for being the originator of tabloid talk shows in the Philippines which feature confrontations, physical fights and scantily clad guests, these include *Face to Face* (and current tabloid talk show), *Face the People*, *Solved na Solved* and*Idol in Action* which is also a public service program.

In 2013, the network's ratings improved as they launched the Weekend Do It Better and Everyday All The Way programming blocks under the helm of the then Chief Entertainment Content Officer, Wilma Galvante (2012–2015), however some of the programs under the block were discontinued, particularly due to low ratings.

In 2014, the network launched another set of new programs under the "Happy Ka Dito!" campaign.

In 2015, TV5 launched more than a dozen programs that are more focused to light entertainment and sports programming under its "Happy sa 2015" campaign. Also the said year, viewers sought the return of AniMEGA.

Midway through 2015, TV5's entertainment programming were produced by different content providers, including Unitel Productions (TV5's sister company), The IdeaFirst Company (formed by former TV5 Entertainment Head Perci Intalan) and Content Cows Company Inc. (formed by Galvante). On October 14, 2015, TV5 Network named Sari-Sari Network as the main production outfit of TV5. They also appointed SSN Co-CEO and Viva executive, Vicente "Vic" Del Rosario as the new Chief Entertainment Strategist of the network. He handled most of the entertainment programs broadcast by the network. It happened a month after TV5, Cignal and Viva inked a deal to create Sari-Sari Network (SSN). New shows for 2016 were also formally announced by TV5 together with Viva Entertainment on November 25, 2015. However, their partnership with Viva has become intermittent (only to have a full partnership again by late 2020).

In December 2016, Brillante Mendoza signed a contract with TV5 to make made-for-TV movies to be aired on the network under the *Brillante Mendoza Presents* umbrella. Unfortunately, the actual date of mini-series *Brillante Mendoza Presents: Amo*, that supposed to premiere on TV5, was cancelled due to unknown reasons.

From the 2017 until the 2019 season, National Football League (NFL) games began to broadcast on TV5, replacing the TV5 Kids presents Cartoon Network block (whereas Cartoon Network shows were moved to GMA Network since Ben 10 on 29 March 2018 and CNN Philippines on 1 September 2018 in original English-language audio.) However, the 2019 season was instead aired on 5 Plus. Following the acquisition of the National Basketball Association (NBA) rights after the denial of the former rights holder's franchise and closure of the former's sports division, the NFL matches were replaced by the broadcasts of NBA games on the network.

The network also started airing selected shows from the Sari-Sari Channel under the *Sari-Sari sa Weekends* banner.

After several months of hiatus, the local drama *Brillante Mendoza Presents: Amo* premiered on 21 April 2018.

On January 13, 2019, all foreign entertainment shows broadcast on 5 started to be broadcast in the original English-language audio instead of Filipino dubbed audio (except *Scorpion* and Sine Squad on weekends).

In March 2019, the Sine Squad movie block on weekends are now aired in original English audio (except on weekday afternoons in Filipino dubbed audio starting June 2019).

On September 23, 2019, upon 5's expansion of its movie blocks, they returned in airing the Filipino language dubbing instead of the original English audio. However, in January 2020, the primetime movie blocks returned to the original English audio as reruns of 5 programming took the place of the afternoon movies.

The network has always been airing online Catholic masses every Sunday morning. On 22 March 2020, during the enhanced community quarantine in Luzon, TV5 broadcasts online masses from the Manila Cathedral, alongside TV Maria and One PH every 10AM, and from Radyo Veritas 846 on 6AM and 6:30PM. This arrangement ended on 26 July 2020 to give way to the reversion of regular programming and the broadcasts of the remainder of the 2019–20 NBA season and the 2020 PBA season alongside One Sports as well as NBA TV Philippines for the former and PBA Rush for the latter, although the 6AM Mass from Radyo Veritas continues to be aired up to date.

On July 20, 2020, TV5 introduced a set of foreign programs like *Betty sa NY*, *Tierra de Reyes*, and *Marimar* to fill up vacant time blocks due to lack of sporting events due to the COVID-19 pandemic and to replace provisional reruns of their former programs that began in September 2019. These entertainment programs was further beefed up by the launch of the first batch of new local entertainment shows such as *Fill in the Bank*, *Bawal na Game Show*, and *Chika, Besh!* (all produced by Archangel Media), *Fit for Life* (produced by Luminus Productions Inc.), and the returning *Bangon Talentadong Pinoy* (a co-production with The IdeaFirst Company) on August 15.

In October 2020, TV5 introduced some new local entertainment programs produced by Brightlight Productions, one of the few blocktimers of the network.

The network has partnered with ABS-CBN Entertainment in January 2021 and has since aired *ASAP Natin 'To* replacing *Sunday Noontime Live!* on January 24 and also airs FPJ: The King, a movie special by ABS-CBN.

On March 5, 2021, ABS-CBN and TV5/Cignal announced that TV5 will also simulcast the ABS-CBN Entertainment's primetime shows including *FPJ's: Ang Probinsyano*, *Ang Sa Iyo ay Akin* (later replaced by *Huwag Kang Mangamba*), and *Walang Hanggang Paalam* (later replaced by *Init sa Magdamag*) beginning March 8.

## Footnotes

1. ↑ 1.0 1.1 (*Kapatid* is the Filipino term for "sibling")

## References

1. ↑ Guido R. Zaballero, itinalagang TV5 President & CEO; Jane J. Basas, bagong Cignal TV President & CEO.
2. ↑ Kapatid viewing experience mas pina-level up sa TV5 HD. *Philstar.com* (March 21, 2023).

## External links

* TV5 on Wikipedia
* TV5 on Facebook
* TV5 on Instagram
* TV5 on Twitter
* TV5 on TikTok
* TV5 on YouTube