Unilever

The current Unilever logo used since 2004

Unilever HouseUnilever head office building in London.

### Type

"1929–late 2020:"(Public limited company and Naamloze vennootschap)"From late 2020:"Public limited company

### Traded as

LSE: ULVRNYSE: UNNYSE: ULEuronext: UNAFTSE 100 component (ULVR)AEX component (UNA)

### Founder

"Lever Brothers branch:"William Lever, 1st Viscount LeverhulmeJames Darcy Lever"Margarine Unie line:"Samuel van den BerghGeorgе SchichtSingrose

### Key People

Nils Andersen (Chairperson)Alan Jope (CEO)Graeme Pitkethly (CFO)

### Products

skin carepersonal carecleaning agentsdrinksfoodtoothpastebaby foodcandypet foodchewing gumconsumer healthcarefrozen pizzacoffeejuiceteapregnancy testcheesebottled waterice cream

**Unilever** is a British multinational consumer goods company headquartered in London. Unilever products include food, candy, energy drinks, baby food, soft drinks, cheese, ice cream, tea, cleaning agents, coffee, pet food, bottled water, toothpaste, chewing gum, frozen pizza, pregnancy tests, juice, beauty products, personal care, breakfast cereals and consumer healthcare products. Unilever is the largest producer of soap in the world. It is one of the oldest multinational companies and its products are available in around 190 countries.

Unilever owns over 400 brands, with a turnover in 2017 of 53.7 billion euros, and thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Sunsilk and Surf.

Unilever is organised into three main divisions – Foods & Refreshments (beverages and ice cream), Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States.

Unilever was founded on 2 September 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. During the second half of the 20th century, the company increasingly diversified from being a maker of products made of oils and fats and expanded its operations worldwide. It has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's (2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017). Unilever divested its specialty chemicals businesses to ICI in 1997. In the 2010s, under the leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands showing slow growth.

Unilever plc has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. Unilever has a primary listing on Euronext Amsterdam and is a constituent of the AEX index. The company is also a component of the Euro Stoxx 50 stock market index. Unilever also has a primary listing in NYSE.

## History

### 1921–1940

In September 1929, Unilever was formed by a merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, with the name of the resulting company a portmanteau of the name of both companies.

In the 1930s, business grew and new ventures were launched in Africa and Latin America. The Nazi occupation of Europe during the Second World War meant that Unilever was unable to reinvest its capital into Europe, so it instead acquired new businesses in the UK and the US. In 1943, it acquired T. J. Lipton, a majority stake in Frosted Foods (owner of the Birds Eye brand) and Batchelors Peas, one of the largest vegetables canners in the UK. In 1944, Pepsodent was acquired.

In 1933, Unilever Indonesia was established in December as Lever Zeepfabrieken N.V. and has operations in Cikarang, West Java at Rungkut, East Java and North Sumatra.

### 1941–1960

After 1945, Unilever's once successful American businesses (Lever Brothers and T.J. Lipton) began to decline. As a result, Unilever began to operate a "hands-off" policy towards the subsidiaries and left American management to its own devices.

Sunsilk was first launched in the UK in 1954. Dove was first launched in the US in 1957. Unilever took full ownership of Frosted Foods in 1957, which it renamed Birds Eye. The US-based Good Humor ice cream business was acquired in 1961.

By the mid-1960s laundry soap and edible fats still contributed around half of Unilever's corporate profits. However, a stagnant market for yellow fats (butter, margarine, and similar products) and increasing competition in detergents and soaps from Procter & Gamble forced Unilever to diversify. In 1971, Unilever acquired the British-based Lipton Ltd from Allied Suppliers. In 1978, National Starch was acquired for $487 million, marking the largest ever foreign-acquisition of a US company at that point.

### 1961–1980

By the end of the 1970s through acquisitions, Unilever had gained 30 percent of the Western European ice cream market. In 1982, Unilever management decided to reposition itself from an unwieldy conglomerate to a more concentrated FMCG company.

In 1984, Unilever acquired Brooke Bond (maker of PG Tips tea) for £390 million in the company's first successful hostile takeover. In 1986 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds (merged from Chesebrough Manufacturing and Pond's Creams), the maker of Ragú, Pond's, Aqua-Net, Cutex, and Vaseline in another hostile takeover. In 1989, Unilever bought Calvin Klein Cosmetics, Fabergé, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances.

### 1981–2000

In 1992, Unilever Ghana was established in July following a merger of UAC Ghana Limited and Lever Brothers Ghana Limited.

In 1993, Unilever acquired Breyers from Kraft, which made the company the largest ice cream manufacturer in the United States.

In 1996, Unilever merged Elida Gibbs and Lever Brothers in its UK operations. It also purchased Helene Curtis, significantly expanding its presence in the United States shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand.

In 1997, Unilever sold its speciality chemicals division, including National Starch & Chemical, Quest, Unichema and Crosfield to Imperial Chemical Industries for £4.9 billion.

In 1998, Unilever established a sustainable agriculture programme.

In 2000, Unilever acquired the boutique mustard retailer Maille, Ben & Jerry's and Slim Fast for £1.63 billion, Bestfoods for £13.4 billion. The Bestfoods acquisition increased Unilever's scale in foods in America, and added brands including Knorr, Marmite, Bovril, and Hellmann's to its portfolio. In exchange for European regulatory approval of the deal, Unilever divested itself of Oxo, Lesieur, McDonnells, Bla Band, Royco, and Batchelors.

### 2001–2020

Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000.
Notes: Europe figures for 2000–2003 are all Europe; from 2004 figures in black are Western Europe. For 2004–2008 figures for Asia and Africa include Eastern and Central Europe.
*Source: Unilever Annual Reports 2004, 2008*

In 2001, Unilever split into two divisions: one for foods and one for home and personal care. In the UK, it merged its Lever Brothers and Elida Faberge businesses as Lever Faberge in January 2001.

In 2002, the company sold its specialty oils and fats division, known as Loders Croklaan, for RM814 million (€218.5 million) to IOI Corporation, a Kuala Lumpur, Malaysia-based oil palm company. As part of the deal, the Loders Croklaan name was maintained. Unilever sold the brands Mazola, Argo & Kingsfords, Karo, Golden Griddle, and Henri's, along with several of its Canadian brands, to ACH Food Companies, an American subsidiary of Associated British Foods.

In 2004, Unilever Bangladesh, which was established in 1964 changed its former name Lever Brothers Bangladesh Ltd to its present name in December 2004, is owned 60.4% by Unilever and 39.6% by the Government of Bangladesh.

In 2007, Unilever partnered with Rainforest Alliance to sustainably source all its tea.

In 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation, including brands such as Radox, Badedas and Duschdas. The Sara Lee acquisition was completed on 6 December 2010.

In 2010, Unilever acquired the Diplom-Is in Denmark, Unilever announced that it had entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill, purchased Alberto-Culver, a maker of personal care and household products including Simple, VO5, Nexxus, TRESemmé, and Mrs. Dash, for US$3.7 billion. acquired EVGA's ice cream brands, which included Scandal, Variete and Karabola, and its distribution network in Greece, for an undisclosed amount.

In 2011, Unilever announced its plan to switch to 100% cage-free eggs for all products it produces worldwide, sold the Sanex brand to Colgate-Palmolive for €672 million and acquired Colgate-Palmolive's laundry detergent brands in Colombia (Fab, Lavomatic and Vel) for US$215 million. sold the Alberto VO5 brand in the United States and Puerto Rico, and the Rave brand globally, to Brynwood Partners VI L.P., and acquired 82% of the Russia-based beauty company Kalina.

In 2012, Unilever announced it would phase out the use of microplastics in the form of microbeads in their personal care products by 2015.

In 2013, Unilever agreed to sell the Skippy peanut butter brand and its related manufacturing facilities in Little Rock, Arkansas, United States and Weifang, Shandong, China, to Hormel Foods for approximately $700 million (£433 million, or approximately €540 million) in cash.

In 2013, Unilever increased its stake in its Indian unit, Hindustan Unilever, to 67% for around €2.45 billion.

In 2013, Unilever announced it would sell its Wish-Bone and Western dressings brands to Pinnacle Foods Inc. for a total cash consideration of approximately US$580 million, subject to regulatory approval. On 6 September 2013, Unilever entered into a definitive agreement to acquire the premium Australian tea brand T2.

In 2014, Unilever agreed to the sale of its meat snacks business, including Peperami (UK/Ireland) and BIFI (continental Europe) to Jack Link's, for an undisclosed amount.

In 2014, Unilever agreed to acquired a majority stake in the China-based water purification company Qinyuan for an undisclosed price, sold its North America pasta sauces business including the Ragú and Bertolli brands to Japanese company Mizkan for $2.15 billion, sold Slim-Fast to Kainos Capital while retaining a minority stake, acquired Talenti Gelato & Sorbetto, acquired Camay brand globally and the Zest brand outside of North America and the Caribbean from Procter & Gamble. The sale also included P&G's manufacturing facility in Mexico. The plant employed approximately 170 people who transferred to Unilever at the completion of the deal. Following the acquisition, Unilever enlisted the services of the packaging design agency Who? Brand Design, to update the Camay brand image. In November 2014, Unilever filed a lawsuit against rival Hampton Creek. In the suit, Unilever claimed that Hampton Creek was "seizing market share" and the losses were causing Unilever "irreparable harm." Unilever used standard of identity regulations in claiming that Hampton Creek's Just Mayo products are falsely advertised because they don't contain eggs. *The Washington Post* headline on the suit read "Big Food's Weird War Over The Meaning of Mayonnaise." *The Los Angeles Times* began its story with "Big Tobacco, Big Oil, now Big Mayo?" A Wall Street Journal writer described that "Giant corporation generates huge quantities of free advertising and brand equity for tiny rival by suing it." In December 2014, Unilever dropped the claim.

In 2015, Unilever acquired British niche skincare brand REN Skincare, This was followed in May 2015 by the acquisition of Kate Somerville Skincare LLC. and acquired the Italian premium ice cream maker GROM for an undisclosed amount. Uniliver also separated its food spreads business, including its Flora and I Can't Believe It's Not Butter! brands, into a standalone entity named Unilever Baking, Cooking and Spreading. The separation was first announced in December 2014 and was made in response to declining worldwide sales in that product category.

In 2016, Unilever and Procter & Gamble were both fined by Autorité de la concurrence in France in 2016 for price-fixing on personal hygiene products. Unilever bought the US start-up Dollar Shave Club for a reported $1b (£764m) in order to compete in the male grooming market. On 16 August 2016, Unilever acquired Blueair, a supplier of mobile indoor air purification technologies. In September 2016, Unilever acquired Seventh Generation Inc. for $700 million. On 16 December 2016, Unilever acquired Living Proof Inc, a hair care products business.

In 2017, significantly smaller Kraft Heinz made a $143 billion bid for Unilever. The deal was declined by Unilever. On 20 April 2017, Unilever acquired Sir Kensington's, a New York-based condiment maker. On 15 May 2017, the company acquired the personal care and home care brands of Quala, a Latin American consumer goods company. In June, the company acquired Hourglass, a colour cosmetics brand. In July, the company then announced that it had acquired the organic herbal tea business, Pukka Herbs. In September 2017, Unilever acquired Weis, an Australian ice cream business. Later that month Unilever acquired Remgro's interest in Unilever South Africa in exchange for the Unilever South Africa spreads business plus cash consideration. Even later that month, Unilever agreed to acquire Carver Korea, with 2.7billion USD, a skincare business brand of AHC in North Asia. In October 2017, Unilever acquired Brazilian natural and organic food business Mãe Terra. In November, Unilever announced an agreement to acquire the Tazo speciality tea brand from Starbucks. Later in November 2017, the company acquired Sundial Brands, a skincare company. In December 2017, Unilever acquired Schmidt's Naturals, a US natural deodorant and soap company. In December 2017, Unilever sold its margarine and spreads division to investment firm KKR for €6.8bn. The sale was completed in July 2018, and the new company was named Upfield. Upfield's notable brands include Flora, Stork, I Can't Believe It's Not Butter, Rama, Country Crock, Becel, and Blue Band.

In 2018, Unilever announced its intention to simplify this structure by centralising the duality of legal entities and keeping just one headquarters in Rotterdam, abandoning the London head office. Business groups and staff would have been unaffected, as would the dual listing. On 5 October 2018 the group announced it would cancel the restructuring due to concern that the UK shareholders would lose value if the company fell out of the London FTSE100. A shareholder vote was planned to decide for the listing of a new Unilever Dutch entity, which would have seen Unilever dropping out of the FTSE 100 Index. When it appeared that the vote would fail, due to uncertainty over the Netherlands dividend tax, the scheme was cancelled on 5 October 2018. In October 2018, it acquired a 75% stake in the Italian personal-care business Equilibra and acquired the high-end, eco-friendly laundry and household cleaning products company The Laundress for an undisclosed sum. In 2018, UK recruitment website Indeed, named Unilever as the UK's ninth best private sector employer based on millions of employee ratings and reviews.

In 2019, Unilever acquired the snack company Graze.

In 2020, Unilever announced it has reviewed its corporate structure again and that the company was to merge Unilever N.V into Unilever PLC forming one holding company to be based in the UK. However, a Dutch 'exit tax' plan would require Unilever to reconsider this unification. In September 2020 Unilever's Dutch arm shareholders overwhelmingly voted for the N.V. to merge into the plc. In October 2020 Unilever announced that 99 percent of shareholder's in its UK arm agreed with the merger, i.e., voted to base the group in London. The completion of the unification was announced on 30 November 2020. Since then there is one class of shares.

Unilever announced that in order to help tackle the global COVID-19 pandemic, it would contribute over €100m through donations of soap, hand sanitizer, bleach and food.

In November 2020, the company revealed a plan to increase the annual sales of plant-based meat and dairy alternatives to €200 million in a period of 5 to 7 years.

## Corporate operations[edit]

### Legal structure[edit]

Unilever N.V. Former head office building and now HQ for the merged group's food and refreshments Division, Rotterdam.
Unilever has a holding company Unilever PLC, which has its registered office at Port Sunlight in Merseyside, United Kingdom and its head office at Unilever House in London, United Kingdom. Company has been restructured several times, for example in 2018 and 2020 (see "history").

### Senior management[edit]

In January 2019, Alan Jope succeeded Paul Polman as the chief executive officer. The chief financial officer, Graeme Pitkethly, is executive director. Jope will be proposed as joint executive director at Unilever's 2019 AGM.

Previously, Paul Polman was CEO for ten years, succeeding Patrick Cescau in 2009.

In November 2019, Unilever announced that Nils Andersen would be replacing Chairman Marijn Dekkers, who stepped down after three years in the role.

## Branding and advertising

Unilever's largest international competitors are Nestlé and Procter & Gamble.

### Logo

In 1930, the logo of Unilever was in a sans-serif typeface and all-caps. The current Unilever corporate logo was introduced in 2004 and was designed by Wolff Olins, a brand consultancy agency. The 'U' shape is now made up of 25 distinct symbols, each icon representing one of the company's sub-brands or its corporate values. The brand identity was developed around the idea of "adding vitality to life."

### Brands

#### Dove

Dove describes itself as being dedicated to "help ... women develop a positive relationship with the way they look – helping them raise their self-esteem and realize their full potential". Dove employs the use of advertising for its products to display its messages of positive self-esteem. In September 2004 Dove created a Real Beauty campaign, focusing predominately on women of all shapes and colour. Later in 2007, this campaign furthered itself to include women of all ages. This campaign consisted mostly of advertisements, shown on television and popularised by the internet. Dove fell under scrutiny from the general public as they felt the Dove advertisements described the opinion that cellulite was still unsightly and that women's aging process was something for which to be ashamed.

#### Lynx/Axe

Axe, known as Lynx in the United Kingdom, the Republic of Ireland, Australia and New Zealand, is a toiletries brand marketed towards young men between the ages of 16 and 24. Its marketing is a "tongue-in-cheek take on the 'mating game'", suggesting that women are instantly drawn to men who use the products. Unlike Dove's long-running beauty campaign, Lynx advertising often creates mini-series of advertisements based around a singular product rather than communicating an overarching idea. Using images the company knows it will receive complaints garners the brand more free publicity and notoriety, often through controversy. A wide variety of these adverts have been banned in countries around the world. In 2012, Lynx's 'Clean Balls' advert was banned. In 2011, in the UK Lynx's shower gel campaign was banned.

Both advertising campaigns make stark comparisons between how women and their sexuality are portrayed in advertising and sales efficiency. Lynx commonly portrays women as hypersexual, flawless and stereotypically attractive who are aroused by men, of all ages and stature, because of their use of the Lynx product.

### Social media advertising

On 26 June 2020, Unilever said it would halt advertising to U.S. customers on social media giants Facebook, Instagram, and Twitter until at least the end of 2020. Unilever cited "our Responsibility Framework and the polarized atmosphere in the U.S." and said that "continuing to advertise on these platforms at this time would not add value to people and society."

## Sponsorships

On 6 September 2018 Unilever Bangladesh Limited, Bangladeshi subsidiary of Unilever, became the official shirt sponsor of Bangladesh national cricket team for the period of 2018 to 2020.