Ryousangata

**Ryousangata** is a Japanese term referring to fast fashion trends that are currently so popular to the degree that everyone looks the same. As it is based on current trends, what is considered Ryousangata keeps on changing and does not refer to a specific type of fashion.

## The Name

Ryousangata (量産型) means "mass-production type" and is used to describe mainstream fashion trends that a high portion of the population wears. It is often used in a derogatory manner to describe high school and college students who keep up with trends and therefore dress all in a similar manner, making them look like mass-produced in a factory. There's also the term Ryousangata Wota (量産型ヲタ), which specifically refers to female idol otaku who dress in a similar manner during events and live concerts.

Ryousangata in its current meaning seems to have originated in fashion magazines during the early 2010s, prior it was mainly used in reference to actual mass-produced goods. With the release of the Japanese tv drama "Ryosangata Riko" in 2022, the meaning has shifted to describe anyone who looks "generic" instead of someone following current trends.

## Fashion

Trends and styles labeled as Ryousangata over the years include:

* Gyaru (2014-2016)
* Girly (2016-2022)
* GU/Uniqlo brand fashion (2021-present)

## References

1. ↑ "Research on the Fashion Awareness of Modern Youth Through a Actual Survey of "Ryousangata Fashion (mass-produced fashion)"" Watanabe Asuka. October 31, 2023. Retreived January 08, 2024 from https://cir.nii.ac.jp/crid/1050282676658071296
2. ↑ 2.0 2.1 "What is a mass-produced girl or mass-produced wota? Explaining the definition! (translated title)" Study Hacker. April 03, 2016. Retrived March 02, 2023 from https://studyhacker.net/vocabulary/ryousangata-joshi
3. ↑ "Japanese girls, all look the same? – Ryousangata Joshidaisei" Iromegane. October 15, 2014. Retrieved March 01, 2023 from https://web.archive.org/web/20141019152829/http://www.iromegane.com/society/japanese-girls-all-look-the-same-ryousangata-joshidaisei/
4. ↑ "What styles do mass-produced girls wear? Characteristics of clothing and points for women who want to avoid looking mass-produced (translated title)" Mechamega. September 03, 2021. Retrieved October 14, 2023 from https://mechakari.com/magazine/102\_3/
5. ↑ 5.0 5.1 "What does it mean? Explaining "mass-production type" in detail" Lafary. January 15, 2022. Retrieved October 15, 2023 from https://www.lafary.net/culture/62209/
6. ↑ "Exploring the background behind the birth of "mass-production type" fashion (translated title)" Elastic. February 24, 2016. Retrieved October 15, 2023 from https://web.archive.org/web/20221207211949/https://elastic.seesaa.net/article/435889050.html
7. ↑ "Ryosangata Riko: Puramo Joshi no Jinsei Kumitate Ki (2022)" MyDramaList. Date unknown. Retrived June 29, 2023 from https://mydramalist.com/727941-ryosan-gata-riko-puramo-joshi-no-jinsei-kumitateki
8. ↑ "Are girly "mass-produced girls" in the minority? (translated title)" ITmedia. Retrieved March 01, 2023 from https://nlab.itmedia.co.jp/nl/articles/2111/26/news141.html
Further Reading:

* Fashion Stereotypes History (Document discussing the history and distinction of Girly Kei and its stereotypes)