Drunk Elephant

## Info

Drunk Elephant is a skincare brand that was founded in 2013 by Tiffany Masterson, a former model and holistic nutritionist. Masterson developed the brand after she experienced a series of allergic reactions to skincare products. She wanted to create a line of products that were gentle on the skin and free of harsh chemicals.

Drunk Elephant products are formulated with a variety of innovative, science-backed ingredients, such as marula oil, glycolic acid, and hyaluronic acid. These ingredients are known for their benefits for the skin, such as hydration, exfoliation, and anti-aging.

Drunk Elephant products are free of essential oils, fragrance, and silicones. These ingredients are common allergens and irritants that can cause problems for people with sensitive skin.

## Timeline

* **2012:** Tiffany Masterson conceives of Drunk Elephant.
	+ Masterson is a model and holistic nutritionist who experiences a series of allergic reactions to conventional skincare products.
	+ She begins to develop her own skincare routine, which is free of harsh chemicals and essential oils.
* **2013:** Drunk Elephant is officially founded.
	+ The brand is launched with a single product, the Virgin Marula Oil.
	+ The brand's name is a reference to the feeling of being hungover, which Masterson says is what her skin felt like after using conventional skincare products.
* **2014:** Drunk Elephant expands its product line to include the Jelly Cleanser.
	+ The Jelly Cleanser is a gentle cleanser that is free of sulfates and harsh detergents.
	+ It is designed to remove dirt, oil, and makeup without stripping the skin.
* **2015:** Drunk Elephant continues to expand its product line to include serums, moisturizers, and sunscreens.
	+ The brand's serums are formulated with high-concentrations of active ingredients that target specific skin concerns.
	+ The brand's moisturizers are rich and nourishing, but they are also lightweight and non-greasy.
	+ The brand's sunscreens are broad-spectrum and mineral-based, making them a good choice for people with sensitive skin.
* **2016:** Drunk Elephant launches its first fragrance-free sunscreen, the Umbra Tinte Physical Daily Defense SPF 30.
	+ The Umbra Tinte Physical Daily Defense SPF 30 is a lightweight sunscreen that is tinted to help even out the skin tone.
	+ It is also fragrance-free and non-comedogenic, making it a good choice for people with sensitive skin.
* **2017:** Drunk Elephant launches its first treatment product, the T.L.C. Sukari Babyfacial.
	+ The T.L.C. Sukari Babyfacial is a glycolic acid-based exfoliator that helps to remove dead skin cells and improve the appearance of the skin.
	+ It is a gentle exfoliator that is safe for most skin types.
* **2018:** Drunk Elephant is acquired by Shiseido for $845 million.
	+ Shiseido is a Japanese cosmetics company that owns a number of other popular skincare brands, including NARS and BareMinerals.
	+ The acquisition of Drunk Elephant by Shiseido is a sign of the brand's growing popularity and success.
* **2019:** Drunk Elephant launches its first body care product, the Beste No. 9 Jelly Cleanser.
	+ The Beste No. 9 Jelly Cleanser is a gentle cleanser that is designed to be used on the body as well as the face.
	+ It is a good choice for people with dry or sensitive skin.
* **2020:** Drunk Elephant launches its first men's skincare line, the Drunk Elephant Men's Collection.
	+ The Drunk Elephant Men's Collection is a line of skincare products that are specifically designed for men.
	+ The products in the collection are formulated with high-quality ingredients that are effective and safe for men's skin.
* **2021:** Drunk Elephant launches its first hair care product, the Drunk Elephant D-Bronzi Anti-Pollution Hair and Body Mist.
	+ The Drunk Elephant D-Bronzi Anti-Pollution Hair and Body Mist is a lightweight mist that is designed to protect the hair and skin from pollution.
	+ It is also a good source of antioxidants, which can help to protect the skin from damage caused by the sun and environmental factors.
* **2022:** Drunk Elephant launches its first fragrance-free hair care line, the Drunk Elephant Hair Care Collection.
	+ The Drunk Elephant Hair Care Collection is a line of hair care products that are free of fragrance and harsh chemicals.
	+ The products in the collection are formulated with high-quality ingredients that are effective and safe for all hair types.
* **2023:** Drunk Elephant launches its first fragrance-free body wash, the Drunk Elephant Beste No. 9 Jelly Body Wash.
	+ Drunk Elephant launches its first fragrance-free deodorant, the Drunk Elephant T.L.C. Nectarine Brightening Deodorant.
	+ Drunk Elephant launches its first fragrance-free sunscreen for the body, the Drunk Elephant Umbra Tinte Physical Daily Defense SPF 30 for Body.