Microsoft Studios

**Microsoft Studios** is the video game production wing for Microsoft, responsible for the development and publishing of games for the Xbox, Xbox 360, Xbox One, Games for Windows, Steam, Windows Store and Windows Phone platforms. They were established in 2002 as **Microsoft Game Studios** to coincide with the already released Xbox, before being rebranded in 2011. The subsidiary had also been known as Microsoft Game Division and simply Microsoft Games before 2002. Microsoft Studios develops and publishes games in conjunction with first and third party development studios under their publishing label.

## History

In 2007, Microsoft Studios announced the opening of a European office in Reading, England, headed by general manager Phil Spencer.[1] It disbanded FASA Studio, best known for their work on the *MechWarrior* series. Former *Halo* developer Bungie announced that they would split from Microsoft Studios in order to become a privately held independent company. Peter Moore leaves Microsoft Studios to join Electronic Arts as the head of the company's sports division on July 17, 2007, and Don Mattrick joins Microsoft Studios as Senior Vice President in July 2007.

In 2008, Microsoft Studios disbanded casual games studio Carbonated Games, announced the formation of Xbox Live Productions to develop "high-quality digital content" for Xbox Live Arcade.[2] It also began to recruit for 343 Industries to take over development of the *Halo* franchise after the former developer, Bungie, regained independent status. 343 Industries was first officially revealed as steward of the *Halo* series in mid-2009 with the announcement of the animated project, *Halo Legends*.

In 2009, Microsoft Studios disbanded both Ensemble Studios and Aces Studio due to the effects of the late-2000s financial crisis and the restructuring of their game development studios. Phil Spencer was promoted to Corporate Vice President of Microsoft Studios in order to replace the retiring Shane Kim.[3]

In 2010, Microsoft Studios forms a Mobile Gaming studio focused on developing gaming and entertainment multimedia for Windows Phone.[4] It also expanded Rare to a second additional 90+ person in Digbeth, Birmingham to produce further titles.[5] formed new internal studios named Microsoft Game Studios – Vancouver[6] and Microsoft Flight Development Team, to bring *Microsoft Flight* to PC.[7] In October 2010, Don Mattrick is promoted to President of the Interactive Entertainment Business.[*citation needed*]

In 2011, Microsoft Studios opened new development studios in Soho London, Redmond, Washington and Victoria, British Columbia.[8][9][10]

In 2012, Phil Harrison, the former Sony worldwide studios head, joins Microsoft as head of Microsoft Studios Europe and IEB.[11] Microsoft Studios recruited for new development studios in Redmond, including Playful Learning[12] and The Connected Experiences.[13] Microsoft Studios acquired developer Press Play, known for developing *Tentacles* and *Max & the Magic Marker*.[14] The studio announced plans to expand Microsoft Studios Victoria to between 80-100 people[15]and reveals new plans, including the final name of their sports entertainment development studio, Skybox Sports[16] and a new games development studio in London, England.[17]

Later, Microsoft downsized Microsoft Studios Vancouver due to the cancellation of the Kinect family title "Project Columbia" and announces ongoing development of the free-to-play PC title *Microsoft Flight* has ceased due to portfolio evaluation,[18] renamed Microsoft Studios Vancouver to Black Tusk Studios. They aimed to create Microsoft Studios' next big IP to rival their most successful series, *Halo*.[*citation needed*] Microsoft also recruited for a new development studio in Los Angeles, California to develop interactive Televised Entertainment for Microsoft platforms.[19]

In 2013, Microsoft established a new European studio "Lift London", a studio that would create digital cloud games for tablets, mobiles and TVs[20] and officially reveals the Xbox One on May 21, 2013. Later, Microsoft recruited for EMEA Publishing to manage relations with third party developers making Microsoft Published games in EMEA regions.[21] and for new "Deep Tech" team inside its Developer and Platform Evangelism (DPE) unit; the new team is charged with working with top developers outside the company to build next-generation applications on top of Microsoft platforms.[22]

Microsoft Studios announced that they would publish fifteen Xbox One exclusives within 12 months of launch, 8 of which would be new franchises.[*citation needed*] Phil Harrison, Corporate vice president at Microsoft's Interactive Entertainment Business, announces Microsoft Studios is investing over billion into exclusive Xbox One games content, twice of that of its competitors.Julie Larson-Green is appointed head of the Xbox division, succeeding Don Mattrick, who leaves Microsoft Studios to join Zynga as Chief Executive Officer on July 1, 2013; and Jason Holtman, formerly Valve's Steam boss, joins Microsoft Studios as the head of PC Gaming Division and Strategy. On December 6, Microsoft decided to close the Victoria Studio with explanation to focus on Vancouver based studio, Black Tusk. However Victoria didn't develop any games.[23]

On January 11, 2014, Microsoft Studios announced they had signed multi-year, multi-title publishing contract with Undead Labs, developers of *State of Decay*.[24] On January 27, it acquired the rights to the *Gears of War* franchise and announced that the series will continue under Black Tusk Studios.[23] On February 13, Jason Holtman left Microsoft Studios just 6 months after he joined the company.[25] and Phil Spencer was appointed as the new head and boss of Microsoft Studios.[26] On April 5, Phil Spencer announced that a "couple" of internal game development studios that had not been publicly revealed are currently working on exclusive titles for the Xbox One platform.[27] On May 31, it was revealed that Microsoft has acquired the rights of "Rise of" IP (*Rise of Nations* and *Legend*).[28] On July 17, the head of Microsoft Studios, Phil Spencer, confirmed that Xbox Entertainment Studios would close in the coming months. On September 15, Microsoft announced a deal to acquire Mojang, the developer of *Minecraft*, as their 21st first-party studio along with the *Minecraft* intellectual property. The deal was closed on November 6.[29]

On March 4, 2015, Microsoft announced that they were merging UK based studios, Lift London and Soho Productions for further games development. The amalgam will operate under the Lift London name[30] On March 7, Microsoft announced at GDC that Microsoft HoloLens games were coming to Xbox One.[30] On March 9, Microsoft announced that Kudo Tsunoda's role was expanding and that he would be the new studio team leader for studios such as Press Play, Lift London and a new internal studio called Decisive Games. Decisive Games was previously mentioned in job postings, saying that they were hiring for work on a "beloved strategy game" for Xbox One/PC. This is the first public acknowledgement of the team's existence as a first party studio.[31] On June 3, Microsoft announced that their first party studio Black Tusk Studios was officially renamed to The Coalition and would be focused on *Gears of War* experiences.[32] On September 30, Microsoft relinquished ownership of Twisted Pixel Games.[33] On November 19, Microsoft announced that Kudo Tsunoda had left the Xbox division for the development of HoloLens and Microsoft Edge, and other projects that can improve means of human interaction, including voice and gesture.[34]

On March 7, 2016, Microsoft announced the imminent closure of Press Play and that Lionhead Studios would close in the near future.[35] On March 8, Microsoft confirmed that BigPark, Good Science Studio, Leap Experience Pioneers, Function Studios, Team Dakota and SOTA had been consolidated during the past several years into other Microsoft Studios and teams,[36] and on April 29, Lionhead Studios officially closed.[37]

In September 2017, Spencer was promoted to the Senior Leadership Team, gaining the title of Executive Vice President of Gaming.[38]. In January 2018, Matt Booty was promoted from leader in the Minecraft games business, to Corporate Vice President of Microsoft Studios.[39]

On June 10, 2018, during the Electronic Entertainment Expo 2018, Microsoft announced the acquisitions of Ninja Theory, Playground Games, Undead Labs and Compulsion Games,[40] as well as the opening of a new studio in Santa Monica, California entitled *The Initiative*, which will be led by the former Crystal Dynamics studio head Darrell Gallagher.[41]