Chris Kaizen

*The Identity Crisis*

**Chris Kaizen** was the fifth YouTube channel created by Chris Cuypers on January 1st, 2019. This channel was a spin-off that tried to capture the magic of GojiFan93 combining that side of him with his personal side covering different kinds of content but it just wasn't the same. This channel wouldn't last more than a year and would be deleted at the end of 2019 and was for awhile Chris' final time creating content on the internet.

## *Shinko* (Scrapped GojiFan93 Comeback)

The idea of Chris Kaizen actually goes back to late 2017. A few months after Chris retired from GojiFan93 and moved on to work at Attsri Studios, he then started to miss uploading onto the channel and was thinking of ideas to possibly bring it back. One idea he came up with was to have the O.C. character used in the logo take over the channel, playing him as an over-exaggerated internet character similar to The Angry Video Game Nerd or The Nostalgia Critic. Expanding on this concept, Chris put together two intro test and a demo reel that showed off what would have been the comeback of the GojiFan93 channel but with a new spin on it.

This concept was to be called *"Shinko,"* which was the original name of the character and would have be the re-branding of the channel. However, this idea would be scrapped as Chris simply wasn't feeling it and later found out that Shinko was also the name of a tire company. Yet despite this never coming to fruition, the idea would later be recycled and reworked into what would eventually become Chris Kaizen (the last name being a Japanese term for growing up and moving forward).

## History

After the deletion of both Attsri Studios and GojiFan93, over the last few months of 2018, Chris instantly began to miss content creating on the internet. He felt that he left in such a hurry and without any warning, so in last month of the year, he began planning a comeback. This time, he would come back with a perspective that, at the time, seemed great. On January 1st, 2019, Chris created a new hobbyist channel called *"Chris Kaizen,"* a channel that would be a merging of both his own personality as well as his GojiFan93 character. In short, he played this as a gimmick with one half of the picture represented of Chris, the real him, and the other half representing GojiFan or the side of Chris that gets obsessed and passionate about the things he loves.

Overall, this new identity was supposed to represent Chris getting over his past issues and learning to live with the demons inside himself. Instead of giving up what he loved completely, he would use to hopefully fulfill the empty feeling left inside him. As soon as the new year began, Chris created the channel and went out and started promoting it. The channel would host four new series: *Let's Not Play,* a series where Chris plays a game on the hardest difficulty setting and if he dies or gets a game over the video ends. *My History With,* a series where Chris talks about how he became a fan of a certain series and how he grew up with it or what his experience with the topic is. *Interpreting Music,* where Chris picks a song from a band he likes and talks about how said song relates to him, how it applies to his life and what he likes about the song. And *Looking Back,* where Chris would upload old videos he made from his EXO Sphere Studios days to Attsri Studios, as a fun way of seeing where he began and how much he had grown and changed over the years.

Viewers were confused however as only a few months ago Chris went completely dark. He explained that this was going to be a new chapter for him and that he changed, which was incorrect. This ended up being a half-baked idea that didn't last more than a year. Chris tried so hard to get back what he erased and at the end of the day, it was no different than GojiFan93 and it didn't help his addiction, obsessive mindset, or his mental health. It only made it worse. With all the setbacks he experienced in the past, Chris wanted badly to this channel to get him what he needed and fill the hole he had. It never did. At this point, Chris became so concerned with views and sub-counts and wanted this to be on the level or more than GojiFan93. He was no longer doing it for himself and to just have fun, and it hurt him that no one seemed interested. So it was time to deal with this final obstacle.

With Chris not enjoying this new venture and it beginning to mess with mood and his mental state, this time he would not let it get to him and it was time to fully realize he had more important things in life than this. Chris put out his final video on the channel called "New Lease on Life" where he made a statement to his viewers that he was completely 100% finished with content creating and that he was going to go offline and focus on his new priorities in life. No more social media, no more YouTube, no more projects and no more headaches, ending 2019 with no creative endeavors at all.

## Videos

#### Shinko

Shinko Intro Test -1 (Unreleased Video)Shinko Intro Test -2 (Unreleased Video)GojiFan93 Comeback Demo 2017 (Unreleased Video)
#### Chris Kaizen

Chris Kaizen (Welcome to My World)Story Time with Kaizen (My Creative Background)My History With - MetroidLet's Not Play- DOOM (2016)Let's Not Play- Star Wars Battlefront (2004)Let's Not Play- Star Wars Battlefront 2 (2005)Let's Not Play (Supercut)Motionless in White - "Disguise" - Interpretation MusicNew Lease on Life