TV Globo

For other related logos and images, see:

* Character in Promos of Programming
* Genres and Slogan
* Horário de Verão
* Idents
* Logo Variations
* Logos in Promos of Programming
* On-Screen Bugs
* Plim Plim
* Promos of Programming
* Support
* Unused

**TV Globo** (stylized as **tvglobo**), also known as **Rede Globo** or simply **Globo**, is a Brazilian free-to-air television network. It's the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC in the United States and the largest producer of telenovelas.

## TV Globo (first era)edit | edit source

### 1965–1966edit | edit source

Rede Globo's first logo, designed by Aloisio Magalhães, is based on a Pinwheel. It's a 4-point star whose lines resemble the number 4, which is a reference to Globo Rio de Janeiro (first and main channel, which is in Channel 4). This logo is short-lived, as Globo soon expanded its presence.

### 1966–1976edit | edit source

When Rede Globo launched its channel in São Paulo, the logo was changed. This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

## Rede Globoedit | edit source

### 1970–1972edit | edit source

Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.

### 1972–1975edit | edit source

This is a version without the de televisão text. It was launched when Rede Globo started it’s experimental color broadcasts.

### 1975–1980edit | edit source

Dolphin Productions

In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, *globo*), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". This design would later be the basis for the logos that follow. This first version used cyan-white gradients, but some 1977 IDs use a "green" glass texture for it. These on-screen idents were made by Dolphin Productions.

### 1980–2008edit | edit source

#### 1980–1983edit | edit source

NYIT Computer Graphics Lab

In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).

#### 1983–1986edit | edit source

Pacific Data Images

In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

#### 1986-1989edit | edit source

Globograph

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during Sign-ons and Sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

#### 1989-1990edit | edit source

Globograph

In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.

#### 1991-1992edit | edit source

Globograph

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the red on the bottom.

#### 1992-1994edit | edit source

Globograph

On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent.

#### 1996-2000edit | edit source

Globograph

In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

#### 2000–2004edit | edit source

Globograph

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

#### 2005–2008edit | edit source

Globograph

In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in a way. It was launched due to Globo's 40th Anniversary.

### 2008–presentedit | edit source

#### 2008–2014edit | edit source

Roberto Shimose

In 2008, the Globo logo received its biggest redesign since 1975, and the biggest layout update since 1992, few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner.

#### 2014–2015edit | edit source

Roberto Shimose

On October 2013, it was leaked a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem\_aí upfront event - three days prior to the roll-out - in April 2014.

Created by Hans Donner and in-house, the logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to follow the life, the world, and the viewer." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

* Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
* The Branding Source - Globo gets a cleaner globe
* Brand New - New Logo for Rede Globo by Hans Donner and In-house

#### 2015–2021edit | edit source

Roberto Shimose

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded, losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

## TV Globo (second era)edit | edit source

### 2021 (tentative)edit | edit source

Since January 2020, Rede Globo', Globosat', Globo.com', Som Livre' and DGCorp' operations were all merged to form a single company just named *Globo*. Thus, both the free-to-air and pay-TV channels started to be operated under the new Canais Globo (*"Globo Channels"*) division. When launching the brand of the new company, on December 21st, 2020[1][2], it was discreetly announced Rede Globo will be rebranded back as *TV Globo* (or *tvglobo*) - once the *Globo* brand name will no longer be directly related to the network, which became one of its several medias - showcasing a new wordmark (featuring the new Globobrand font), first seen in October 29, on a TV spot.

On October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was working on an update of the current Rede Globo 3D logo, teasing some colorful lighting over the white symbol[3]. Curiously at the teaser, the wordmark still uses the ITC Avant Garde font - contrary to the new Globobrand font - and the scan lines colors are different from the latest two logos - which it assumes this is a specific frame of the logo's loop animation in its early stages of development.

The network rebrand is expected to debut in April 2021.

## Referencesedit | edit source

1. ↑ A Globo tá diferente! on Instagram *(in Portuguese)*
2. ↑ a globo é feita por pessoas YouTube *(in Portuguese)*
3. ↑ Hans Donner antecipa nova marca da Globo em perfil privado no Instagram *(in Portuguese)*

## External linksedit | edit source

* Rede Globo (in Portuguese)
* Livro da Marca Globo (*Globo Brand Book*) (in Portuguese)

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