Warner Bros. Pictures

**This page only shows primary logo variants.**

## Warner Brothers Classics of the Screen

### 1923–1925

The first logo of Warner Bros. Pictures was introduced on April 4, 1923. Before the 1925 update, this logo was used as a primary logo until the same year.

## Warner Brothers Productions

### 1925–1929

This is the very first Warner Bros. shield logo, nicknamed the "Brain Shield". The top half of the shield included a photo of the exterior of the their original studio building, with the "WB" initials occupying the bottom half, separated by a small dash. The title card with this version of the logo originally included the text "A Warner Brothers Classic of the Screen", which was later replaced with "A Warner Brothers Production" in 1926.

## Warner Bros. Pictures Inc.

### 1929–1937

This was the first logo design in which the "WB" letters filled the whole shield. There are two different types of the lettering "WARNER BROS. PICTURES, Inc.". This logo was also used on Looney Tunes and Merrie Melodies cartoons.

### 1934–1937

In 1937, this variant was used as the "Zooming W-B Shield". This logo was used on *Looney Tunes* and *Merrie Melodies* cartoons until that same year.

### 1937–1953

In 1937, a banner was added onto the shield reading the company's full name ("WARNER BROS. PICTURES INC.") for the first time, a design that would resonate within many of its subsequent logo designs.

## Warner Bros. Pictures (first era)

### 1948–1967

In 1948, the WB shield was introduced to resemble a shield without the banner.

### 1953–1967, 1970–1972, 1985–2019

After its introduction at the end of the 1953 film *Hondo*, this logo was slightly modified to be used as a print logo for film trailers and other stationary media for 14 years until the merger with Seven Arts in 1967. It was reintroduced in 1970 as the primary logo for Warner Bros. Records. This logo returned to use for other Warner Bros. divisions in 1985. Until its retirement in 2019, with a total run of 52 years, this is the longest lasting logo used by the company.

## Warner Bros.-Seven Arts

### 1967–1970

In 1967, for the first time in WB history, the text "WB" was nowhere to be found on the logo; instead, the symbol "W7", symbolizing its merger with Seven Arts, appeared in its place.

## Warner Bros., Inc./Warner Bros.

### 1970–1972

This logo was once superimposed over one of the backgrounds used for the 1948 logo that would later be used for the 1984 logo. This was used during the period Warner Bros. when was owned by Kinney National Company; that firm's name would sometimes appear inside the rectangular block in place of "Warner Bros." in this logo.

### 1972–1990

Famed logo designer Saul Bass, also responsible for the Geffen "G" and the United Airlines logos of the 1970s, created this logo. In the commentary on the DVD of the movie *Gremlins*, which brought back the shield logo, director Joe Dante notes that this logo was designed to be more artsy. When the movie was made, Dante knew that it was going to have the classical feel of the classic Warner Bros. movies because they shot on the Warner lot and Jerry Goldsmith was doing the music. So, they decided to bring back the shield logo and the studio loved it and they brought it back for their future movies (though the shield logo was also used on earlier films such as *Blazing Saddles (1974)* and *Time After Time (1979)*). However, this is still used as a logo today for other Warner properties (mainly by the now-unrelated Warner Music Group), and the stylized typeface was used for WB's home video division from 1978 to 1996.

## Warner Bros. Pictures (second era)

### 1993–2019

In September 1993, the banner with the "Warner Bros. Pictures" text was re-added to the shield, resembling the 1948 and 1984 onscreen logos. It was used as the corporative logo of the studio for 26 years until the rebrand in 2019, although the company's on-screen variants were still used until mid-2020.

### 2021–present

(custom-designed)

After **Warner Bros. Entertainment** revealed a new logo on November 13, 2019, Warner Bros. Pictures also refreshed its image to match with the modern look of the new shield and dropped the banner and "Warner Bros. Pictures" is below the shield. It debuted on the final trailer of *Tenet* (2020) and was given a proper animation to accompany it in 2021, which first appeared on the HBO Max original movie, *Locked Down*.

## Note

Despite the name change on its logo to Warner Bros. Pictures in 1984, the company was still referred to as Warner Bros. until 2000, when its legal name in advertising materials was changed back to Warner Bros. Pictures; it is still officially referred to as Warner Bros. outside of this.

## External links

* Official website

Corporation
Ted Turner PicturesTurner Entertainment

V • T • E

U.S. television networks: The CW3

*Warner Bros. Home Entertainment Group:*

*Warner Bros. Kids, Young Adults and Classics:*
U.S. channels: Adult Swim | Boomerang | Cartoon Network (HD) | Turner Classic Movies

*DC Entertainment:*

Content library companies: Turner Entertainment

1Co-owned with Village Roadshow.
2Assets owned by ViacomCBS.
3Co-owned with ViacomCBS.
4Joint venture with Universal Pictures Home Entertainment.
5Co-owned with Scholastic.

*Pending spinoff and merger with **Discovery, Inc.***

**Predecessor companies:**

**WarnerMedia Studios and Networks**
**Warner Bros. Entertainment:**
Content library companies: Turner Entertainment
**U.S. domestic television networks**
*Broadcast:* The CW1
*Turner Networks:* TBS | TNT | truTV
**WarnerMedia International**
*Television channels:*
**Adult Swim**:
Canada2 | UK and Ireland3
**Boomerang**:
**Boing**:
Africa | France | Italy | Spain
**Cartoon Network**:
**Cartoonito**:
Asia: HBO (Hits | Signature | Family | Red17)
Europe: HBO (HD) | HBO 2 (HD) | HBO 3 (HD)
Asia | Latin America | UK & Ireland
**Toonami**:
Africa | France
**Turner Classic Movies**:
**Warner:**
Asia | France | Latin America
***Warner Bros. International Television Production***
*Other assets:*
Cartoon Network Latin America Original Productions | Hanna-Barbera Studios Europe | LazyTown Entertainment | Warner Bros. World Abu Dhabi

**WarnerMedia Direct**
HBO Max (Others) | HBO Go HBO España | HBO Portugal | HBO Nordic

**WarnerMedia Sales and Distribution**
*Distribution companies:*
Warner Bros. Home Entertainment (Studio Distribution Services)21 | Warner Bros. Domestic Television Distribution | Warner Bros. International Television | Warner Bros. Worldwide Television Distribution
***Otter Media:***
Fullscreen | Gunpowder & Sky | Hello Sunshine | Rooster Teeth Productions
*Other assets:*
InJaus | iStreamPlanet | Xandr

**WarnerMedia News & Sports**
**CNN**:
**TNT Sports**:
Argentina | Brazil | Chile (HD, 2, 3) | Mexico
Estadio TNT Sports
*Other assets:*
Bleacher Report | Turner Sports

**Former/defunct assets:**

**Notes**
1Co-owned by ViacomCBS.
2Licensed to Corus Entertainment.
3Licensed to Channel Four Television Corporation.
4Owns 30% with 70% being owned by NBCUniversal.
5Co-owned with Major League Baseball, Comcast, Cox Communications and Charter Communications.
6Owns 40% with 60% being owned by the Seattle Mariners.
7Licensed to Novus Mídia S.A.
8Co-owned by Trans Media.
9Co-owned by Network18 (Reliance Industries Limited).
10Co-owned by Nine Media Corporation and Radio Philippines Network.
11Joint venture with FTV Prima.
12Co-owned by TV Asahi.
13Was co-owned with Columbia Pictures.
14AT&T's stake in GSN was acquired by Sony Pictures Television in 2019.
15Joint venture with Singtel and Sony Pictures Entertainment.
16Acquired by Viacom in 1987, now owned by ViacomCBS.
17Joint venture with Mei Ah Entertainment
18Minority stake co-owned by Lantern Entertainment
19In partnership with Munhwa Broadcasting Corporation
20Pending sale to ViacomCBS
21Joint venture with Universal Pictures Home Entertainment