Brands

Diamond Crown Academy has a system of idol brands that students get their stage outfits from. The brands are usually developed by students in the Glastanzerin dorm because of the students' talent for sewing and clothing design. The outfits are called "**Ensembles**" and have a variety of designs and rarity, most of them are used for the stage performance but there are also outfits for certain events in the academy.

Each brand contains one or two Ensemble Styles: **Classical**, **Cute**, **Quirky**, **Cool**, **Elegant**, **Cultural**, and **Gothic**. The brand has a certain theme to the outfit designs that make them unique and stand out. Apart from stage outfits, the brands also have casual wear.

## **Ensemble Types**

The ensemble has two categories: **Event Ensemble** and **Idol Ensemble**. It indicates what purpose the clothes are used for and are strictly for that specific use only. Event ensembles have a heart and crown symbol while the Idol ensembles have a music note symbol. The difference between the two is that the rarity of the Event Ensembles are always **Common**, because of it has no use for the stage performance. Idol Ensembles on the other hand, have three rarity types, **Rare**, **Ultra Rare** and **Premium Rare**. Depending on the student's idol rank, they may be able to use high rarity cards if their rank is high enough. The Idol Ensembles are strictly for the stage and it is considered not proper to wear them to events that don't require Idol Ensembles.

## **Once Upon A Story (Classical)**

**Once Upon a Story (かつての物語)** - A beginner brand that uses the classical look on all of its clothing. The clothes are simple and have a casual design to them with an accessory referencing a certain Disney film or fairytale. This brand is given to those who have yet to pick a brand but only first years have access to this, when they move to the second year, they have to pick a brand. This brand is used by Sophie, Ottilie and Ru as a starting brand.

## **Apple Jewel (Classical)**

**Apple Jewel (アップルジュエル)** -A brand that features a more mature and modern version of fairytale gowns. The clothes all have apple motifs and gemstone accessories. The outfits are reminiscent of 1500s clothing but with a more idol style to them. This is one of two brands that Evonie uses.

## **Cercueil de Venin (Gothic)**

**Cercueil de Venin (毒棺)** - A brand that features the gloom and despair when the princess had to be put in the casket and the animals and dwarves grieved. The clothes have a rather aesthetically pleasing yet grim design with plenty of dark colors and asymmetry. This is the brand that Evonie uses for her "Masked Maiden" persona.

## **Miracle Mirror (Classical/Cute)**

**Miracle Mirror (ミラクルミラー)** - A brand that displays the beauty of sparkling glass. The clothes have a shine to them making them the center of attention. The outfits are styled from the 1880s dresses with a mix of the stage idol styles. This brand was founded by Ella Glaciel and is an extension of her family's business brand, Midnight Mirror.

## **GallyMoggers (Quirky)**

**GallyMoggers (ギャリーモガー)** - A brand that displays the wacky nonsense of the mad hatter and his entourage. The clothes have bright mismatched colors and patterns and some odd accessories, ranging from card suits to half-painted roses and wiggly ribbons, the brand is indeed the image of whimsical nonsense. This is Allison's preferred brand.

## **Tri-Rosette (Classical)**

**Tri Rozette (トリロゼット)** - A brand that displays the elegance of the sleeping princess. The clothing designs are derived from the 15th-century dresses and have the signature colors of the three fairies as well as the iconic pink and blue of Princess Aurora along with rose accessories. This is Briar's preferred brand.

## **Sea Glass Wishes (Elegant/Quirky)**

**Sea Glass Wishes (シーグラスの願い)** - A brand that focuses on the image of the beautiful sea life. The clothes have two distinctive designs, one is to mimic the beautiful sea with the colorful corals and fishes while the other mimics the raging storm where the waves are violent and merciless. This is Cerule's preferred brand.

## **Mon Petite Monstre (Gothic)**

**Mon Petite Monstre (私の小さな怪物)** - A brand that centers around the aesthetic of the beast's castle. The clothes are derived from the 1700s with a mix of idol elements and have a gothic style but are accessorized with cute accents to make it not entirely dark, as well as some preppy-style outfits. This is Rozeline's preferred brand.

## **Tiger Blossom (Cultural)**

**Tiger Blossom (タイガーブロッサム)** - A brand that features Arabic-themed outfits based on the princess of the sand. The clothing designs are derived from Southeast Asia and Egypt, also has a lot of Arabic and Egyptian patterns as well as jewelry to complement that entire look of the oasis in a hot desert. This is Vidya's preferred brand.

## **Magnolia Empress (Cultural/Elegant)**

**Magnolia Empress (マグノリア皇后)** - A brand that features Asian clothes with a slight hybrid from other styles. The clothes are inspired by the Northern Wei Dynasty and several other Asian cultures, it also features some intricate patterns that depict dragons and magnolia flowers. There are also hybrids with European clothing styles. This is Jinlong's preferred brand.

## **Totem Travois - (Cute/Cultural)**

**Totem Travois (トーテムトラボア)** - A brand that shows off a native look while making it look more modern and cute. The clothes have an ethnic-style, nature concepts, and sometimes have animal concepts and patterns based on Native America and a few other traditional folk outfits. There is also a hybrid style with clothing from Europe in the 1600s. This is Elu's preferred brand.

## **Calliope Calle (Quirky/Elegant)**

**Calliope Calle (カリオペカレ)** - A brand that features the joy and festivity of a parade. The clothes feature a 1920s style from New Orleans style with a mix of idol elements, lily pad flowers, and shiny accessories that remind you of fireflies are a key element in the brand. This is Perrine's preferred brand.

## **Idol Elements**

**Illusion Appeal** - Like Aikatsu's aura but instead of objects floating around the idol, this is actually a space that contains the illusion. The size depends on the magic level and training of the idol. It can range from a small area around the idol to the entire stage.

**Ensemble Wings** - The wings are not a permanent part of the outfit as it is also part of the Illusion Appeal, it corresponds to the audience's favorability towards the idol. Beginners don't get the wings at all until they train more and gain favorability. The design of the wings correspond to the dorm, all wing designs and colors are the same for all idols. The wings start small, as the idol gains more favorability the wings get bigger and become more detailed.

**Parvus** - The wings are small and simple, this is a symbol that means the student has gained enough favorability, albeit in a small amount, to rise up from Rank E to Rank D.

**Neutrum** - The wings become a bit bigger and gain more details and has a sparkle to them, this shows the student's growth in favorability and the rank of these wings signify the Rank C to Rank B

**Luxuriosa** - The wings are bigger than the person and has a lot of intricate details and have an ethereal glow. These wings are a symbol to represent the highest Rank A with a worldwide favorability, it also displays the magical prowess of the student.

*(Unlike Aikatsu with a variety of wings. It only has one color because Illusion Appeals are like spells, everyone using the same spell will have the same effect, so it would make sense that the wings would look the same too.)*