Sponsors

Sponsors play a major role in the parade. They sponsor most of the floats, minus a few exceptions. Starting in 1984, cities, retailers and other non-pop culture companies would sponsor a different float every year. Licensed floats would start popping up in 1991, with Disney starting the licensed float tradition. However, while licensed floats are still in the parade, they aren't sponsored by the companies that made them. Below is a list of every sponsor in the parade's history.

Also, note that we are **not affiliated** with any of these companies.

* Apple Music (2021-2022)
* Apple TV+ (2022)
* Baskin-Robbins Ice Cream (1989-2020)
* Bass Pro Shops (2019-2020)
* BMO Bank (2018-2020)
* Cadbury Chocolate (2005-2009, 2017-2019)
* Canada's Wonderland (1991-2021, 2024-Present)
* Canadian Tire Corporation (1995-2018, 2024-Present)
* Chips Ahoy! (2014-2016)
* Cineplex Entertainment (2010-2014, 2024-Present)
* City of Brampton, Ontario (1997-2019, 2024-Present)
* City of Buffalo, New York (1998-2014, 2024-Present)
* City of Burlington, Ontario (1998-2018, 2024-Present)
* City of Calgary, Alberta (1986-2005, 2024-Present)
* City of Detroit, Michigan (1998-2009)
* City of Etobicoke, Ontario (1984-1997)
* City of Fort Lauderdale, Florida (2024-Present)
* City of Halifax, Nova Scotia (2024-Present)
* City of Hamilton, Ontario (2024-Present)
* City of Las Vegas, Nevada (2022)
* City of Markham, Ontario (2012-2019, 2024-Present)
* City of Mississauga, Ontario (1984-2019, 2024-Present)
* City of Montreal, Quebec (1985-2013, 2024-Present)
* City of North York, Ontario (1984-1997)
* City of Ontario, California (2000-2009)
* City of Oshawa, Ontario (1998-2000, 2024-Present)
* City of Scarborough, Ontario (1984-1997)
* City of Sydney, Australia (1999)
* City of Vancouver, British Columbia (1985-2013, 2024-Present)
* City of Vaughan, Ontario (1991-2019, 2024-Present)
* City of Winnipeg, Manitoba (2024-Present)
* Coca-Cola (1984-2022, 2024-Present)
* DIOR (2024-Present)
* Disney (1991-2022)
* Food Basics (2021-2022)
* FreshCo. (2024-Present)
* General Motors (1984-2022)
* GO Transit (2020-2021, 2024-Present)
* HSBC Bank (2021)
* Honda (2022)
* Illumination Entertainment (2018)
* Jolly Rancher Candies (2018)
* Kalahari Resorts & Conventions (2022)
* Leon's (2003-2010)
* Long & McQuade Musical Instruments (2021-2022)
* Lone Star Texas Grill (2021-2022)
* Louisiana Office of Tourism (2021, 2024-Present)
* Lowe's Home Improvement (2018-2019)
* Macy's (2024-Present)
* Majid Al Futtaim (2022)
* Maple Leaf Sports & Entertainment (2014-2017)
* Mary Brown's Chicken (2024-Present)
* Mastercard (2020)
* Mastermind Toys (2017)
* Mattamy Homes (2016-2017)
* Maynard's Sour Patch Kids (2016-2017)
* McDonald's (1987-2020, 2024-Present)
* Mercedes-Benz (2003-2007)
* MetLife (1997-2000)
* Metro Grocery Stores (2005-2021)
* National Hockey League (2024-Present)
* Nike (2024-Present)
* NOMA Industries (2020, 2024-Present)
* OLG (2019-2021)
* Ontario Science Centre (2018-2019)
* Peloton Bikes (2021)
* Petro-Canada Products (2020)
* Pixar Animation Studios (1995, 1998-1999, 2017, 2020)
* Planters Peanuts (2015-2020)
* Pride Toronto (2019-2021)
* Pure Michigan (2024-Present)
* Ripley's Aquarium Of Canada (2017, 2020-2021, 2024-Present)
* Rogers Communications (2012-2017, 2021)
* Rona (2024-Present)
* Rotary Clubs of Toronto (1984-2015, 2022)
* Royal Bank of Canada (2004-2008, 2014)
* Royal Ontario Museum (1984-1990, 1999-2001, 2010-2012, 2019-2020)
* Sears (1997-2004)
* Second Cup Coffee (1992-1996)
* Shoppers Drug Mart (2002-2021)
* SleepCountry (2021)
* Sony Pictures Animation (2018)
* Spain '92 Foundation (1991)
* Spence Diamonds (2021)
* Spin Master (2015-2017)
* Staples (2022)
* Starbucks Coffee (2018)
* State of California (2022)
* State of Illinois (2011)
* State of Michigan (2014)
* State of New York (2012)
* State of Ohio (2015)
* State of Pennsylvania (2013)
* TD Bank (2019-2020)
* The Home Depot (2022)
* The LEGO Group (2013-2022, 2024-Present)
* TikTok (2022)
* Tim Hortons (1984-2021, 2024-Present)
* Toronto Blue Jays (1991-1994, 2012-2017, 2021)
* Toronto Eaton Centre (1984-2012)
* Toronto Maple Leafs (1984-1991, 2014-2017)
* Toronto Raptors (1995, 2014-2017, 2019)
* Toronto Transit Commission (1984-2011, 2024-Present)
* Toronto Zoo (1984-2011, 2020-2021, 2024-Present)
* Toys"R"Us (1984-2018, 2022, 2024-Present)
* Visit Lauderdale (2024-Present)
* Walmart (1994-2012, 2019-2022)
* Walt Disney Pictures (1992, 1995, 1998-1999, 2008-2014, 2016-2017, 2019-2021)
* Walt Disney World Resort (1991-2021)
* Wegman's (2019-2022)
* Wendy's (2022)
* Wet N' Wild Toronto (2021)
* Yamaha Corporation (1999-2006, 2024-Present)
* Yorkdale Shopping Centre (2010-2014, 2020-2021)
* Zellers (1989-2005)