Xanadu Entertainment

**Xanadu Entertainment** (formerly known as **Landmark Entertainment**) is an entertainment division owned by The Mills to differentiate itself from its real estate roots. They have four different operations (houses) within the division: Parks & Resorts, Experiences, Restaurants & Retailing.

## History

Landmark Entertainment was created in 2007 as part of a company-wide reorganization plan, to consolidate and merge their Shoppertainment division and their Opryland USA operations to form a singular division.

The Mills' amusement park division was formed in 2007 after they bought several properties from Six Flags; notable ones include Darien Lake, Six Flags New Orleans (now Jazzland Resort) and Elitch Gardens joining Opryland USA. In the same year, they acquired the remaining assets of Paramount Parks from Cedar Fair, including the rights to use Viacom-related properties. In 2008, the first Paramount and Nickelodeon stores opened on Black Friday, at the time were pop-ups while the permanent locations were still in development. The first permanent Paramount/Nickelodeon store opened in 2009 at Pittsburgh Mills.

In Late 2020, the division was renamed to Xanadu Entertainment but announced most divisions would retain its current Landmark branding.

## Licensing agreements

Landmark Entertainment currently has the licensing right to use the following licensed properties:

* Crayola (since 2012)
* NASCAR
* NHL (since 1999)
* Thomas & Friends (since 2013; shared with Merlin Entertainments)
* Tony Hawk (since 2013)
* Viacom (since 2007)
	+ CBS (since 2007)
	+ Nickelodeon/Nick Jr. (since 2007)
	+ Paramount Pictures (since 2007)

## Subsidiaries & Assets

### Current

#### **Xanadu Parks** (amusement park operations)

* Darien Lake - Acquired in 2007
* Elitch Gardens - Acquired in 2007
* Jazzland Resort - Acquired in 2007
* Opryland USA - Acquired in 1997
* Hard Rock Parks - Acquired in 2009
* Nickelodeon Universe - theme parks (Created in 2008)
* Worlds of Adventure - theme parks

#### **Landmark Experiences** (small amusement operations)

* Crayola Experience - family entertainment center (Acquired 2012)
* iFLY - indoor skydiving (Acquired in 2013)
* NASCAR Speedpark - Go-kart park (Acquired in 2007)
* Star Trek Experience - indoor entertainment center (Acquired in 2007)
* Tony Hawk's Birdhouse Skatepark - indoor skatepark (originally named ESPN X-Games Skatepark)
* VIA Entertainment (originally named Playdium) - family entertainment center
	+ 4D Adventures - 4D cinema (Created in 2002)
	+ Jeepers! - (Acquired in 2001)
	+ Lasertron - laser tag (Acquired in 2001)
	+ Urban Air - trampoline park (Acquired in 2019)

#### **Landmark Hospitality** (hotel operations)

* AC Hotels by Marriott (non-ownership; operates)
	+ AC Hotel by Marriott Columbus Downtown (Columbus, Georgia)
	+ AC Hotel by Marriott Fort Lauderdale Sawgrass Mills/Sunrise (Sunrise, Florida; Sawgrass Mills)
	+ AC Hotel by Marriott Missoula Downtown (Missoula, Montana)
* Aloft Hotels (non-ownership; operates)
	+ Aloft Arundel Mills BWI Airport (Hanover, Maryland)
	+ Aloft Houston Katy (Katy, Texas)
	+ Aloft Syracuse Inner Harbor (Syracuse, New York)
	+ Aloft Vaughan Mills (Vaughan, Ontario)
* Best Western Plus (non-ownership; operates)
	+ Best Western Plus Katy Inn & Suites (Katy, Texas)
* Cambria Hotels (non-ownership; operates)
	+ Cambria Hotel Philadelphia Downtown Center City (Philadelphia, Pennsylvania)
* Comfort (non-ownership; operates)
	+ Comfort Suites At Katy Mills (Katy, Texas)
* Country by Radisson (non-ownership; operates)
	+ Country Inn & Suites by Radisson, Katy (Houston West), TX (Katy, Texas)
* Courtyard by Marriott (non-ownership; operates)
	+ Courtyard by Marriott Houston Katy Mills (Katy, Texas)
	+ Courtyard by Marriott Milpitas Silicon Valley (Milpitas, California)
* Fantasia by Disney (non-ownership; operates)
	+ Fantasia by Disney Meadowlands (East Rutherford, New Jersey; Meadowlands Xanadu)
* Element Hotels (non-ownership; operates)
	+ Element Arundel Mills BWI Airport (Hanover, Maryland)
	+ Element Syracuse Inner Harbor (Syracuse, New York)
* Embassy Suites (non-ownership; operates)
	+ Embassy Suites by Hilton Syracuse Destiny USA (Syracuse, New York; Destiny USA)
* Extended Stay America (non-ownership; operates)
	+ Extended Stay America - Fort Lauderdale - Plantation (Plantation, Florida)
* Fairfield by Marriott (non-ownership; operates)
	+ Fairfield Inn by Marriott Myrtle Beach Broadway at the Beach (Myrtle Beach, South Carolina; Broadway at the Beach)
	+ Fairfield Inn & Suites by Marriott Arundel Mills BWI Airport (Hanover, Maryland)
* Gaylord Hotels (non-ownership; operates)
	+ Gaylord Opryland Resort & Convention Center (Nashville, Tennessee)
* Hampton (non-ownership; operates)
	+ Hampton Inn Cincinnati-Northwest/Fairfield (Cincinnati, Ohio; Forest Fair)
	+ Hampton Inn Ft. Lauderdale/Plantation (Plantation, Florida)
	+ Hampton Inn Myrtle Beach-Broadway at the Beach (Myrtle Beach, South Carolina; Broadway at the Beach)
	+ Hampton Inn & Suites Arundel Mills/Baltimore (Hanover, Maryland; Arundel Mills)
	+ Hampton Inn & Suites Ontario (Ontario, California; Ontario Mills)
* Hard Rock Hotels & Resorts (non-ownership; operates)
	+ Hard Rock Hotel & Casino Hollywood (Hollywood, Florida)
	+ Hard Rock Hotel & Casino Tampa (Tampa, Florida)
* Hilton Garden Inn (non-ownership; operates)
	+ Hilton Garden Inn Hanover Arundel Mills (Hanover, Maryland)
	+ Hilton Garden Inn Houston West Katy (Katy, Texas)
* Hilton Hotels & Resorts (non-ownership; operates)
	+ Hilton DFW Lakes Executive Conference Center (Grapevine, Texas)
* Holiday Inn (non-ownership; operates)
	+ Holiday Inn & Suites Houston West - Katy Mills (Katy, Texas)
* Holiday Inn Express (non-ownership; operates)
	+ Holiday Inn Express Myrtle Beach-Broadway@The Beach (Myrtle Beach, South Carolina; Broadway at the Beach)
	+ Holiday Inn Express & Suites Tempe (Tempe, Arizona; Arizona Mills)
* Home2 Suites (non-ownership; operates)
	+ Home2 Suites by Hilton Arundel Mills BWI Airport (Hanover, Maryland)
* Homewood Suites (non-ownership; operates)
	+ Homewood Suites by Hilton Dallas-DFW Airport N-Grapevine (Grapevine, Texas)
	+ Homewood Suites by Hilton Edina Minneapolis (Edina, Minnesota; Southdale Center)
	+ Homewood Suites by Hilton Hanover Arundel Mills (Hanover, Maryland)
	+ Homewood Suites by Hilton Houston/Katy Mills Mall (Katy, Texas)
* Hyatt Place (non-ownership; operates)
	+ Hyatt Place Dallas/Grapevine (Grapevine, Texas)
	+ Hyatt Place Ontario/Rancho Cucamonga (Ontario, California; Ontario Mills)
* La Quinta (non-ownership; operates)
	+ La Quinta Inn & Suites by Wyndham Katy (Katy, Texas)
* Live! Hotels & Casinos (owns & operates)
	+ Live! Casino (Greensburg, Pennsylvania; Westmoreland Mall)
	+ Live! Hotel (Arlington, Texas)
	+ Live! Hotel (St. Louis, Missouri)
	+ Live! Casino & Hotel (Hanover, Maryland; Arundel Mills)
	+ Live! Casino & Hotel (Philadelphia, Pennsylvania)
* Non-branded Hotels (owns & operates)
	+ Charleston Place Hotel (Charleston, South Carolina)
	+ Fantasyland Hotel (Edmonton, Alberta, Canada; West Edmonton Mall)
	+ West Edmonton Mall Inn (Edmonton, Alberta, Canada; West Edmonton Mall)
* Residence Inn by Marriott (non-ownership)
	+ Residence Inn by Marriott Arundel Mills BWI Airport (Hanover, Maryland; Arundel Mills)
	+ Residence Inn by Marriott Houston Katy Mills (Katy, Texas)
* SpringHill Suites by Marriott (non-ownership; operates)
	+ SpringHill Suites by Marriott Arundel Mills BWI Airport (Hanover, Maryland)
	+ SpringHill Suites by Marriott Dallas DFW Airport North/Grapevine (Grapevine, Texas)
	+ SpringHill Suites by Marriott Denver West/Golden (Lakewood, Colorado; Colorado Mills)
	+ SpringHill Suites by Marriott Houston Katy Mills (Katy, Texas)
	+ SpringHill Suites by Marriott Pittsburgh Mills (Tarentum, Pennsylvania; Pittsburgh Mills)
* TownePlace Suites (non-ownership; operates)
	+ TownePlace Suites by Marriott Arundel Mills BWI Airport (Hanover, Maryland; Arundel Mills)
	+ TownePlace Suites by Marriott Milpitas Silicon Valley (Milpitas, California)
* Tru by Hilton (non-ownership; operates)
	+ Tru by Hilton Lawrenceville Atlanta I-85 Sugarloaf (Lawrenceville, Georgia; Sugarloaf Mills)

#### **Landmark Restaurants** (restaurant operations)

* Boundless Brands - franchiseable restaurant brands (Created in 2019)
	+ Applebee's - (Acquired in 2020)
	+ IHOP - (Acquired in 2020)
	+ Pasta Bravo - (Acquired in 2019)
	+ Pizza Primo - (Created in 2019)
	+ Wingstop - (Acquired in 2019)
* Landmark Concepts - restaurant creation division (Created in 2011)
	+ Bamboo Club - Asian cuisine-based casual dining restaurant (Revived in 2012)
	+ Café Meido - French maid café (Created in 2014)
	+ Cheers - Cheers-themed casual sit-in restaurant (Created in 2012)
	+ Cozy Home - Country-themed diner (Created in 2014)
	+ Mars 2112 - tourist-targeted restaurants based on future space travel & accommodations (Acquired in 2015)
	+ NHL Hockeyville - NHL themed restaurant and/or ice/roller skating rink (Created in 1999; exclusive to Mills Corporation-owned properties)
	+ Tony Hawk's Great X-Skate Sports Bar - Extreme sports themed casual dining restaurant & sports bar (Created in 2012)
	+ Victoria Station - Railroad themed steakhouse chain (Revived in 2004)

#### **Landmark Retailing** (retail chain operations)

* Club Libby Lu - Pre-teen girls clothing and cosmetics store (Acquired in 2009)
* Crayola Store - Crayola merchandise store (Created in 2004)
* MTV Records - Music & MTV merchandise store (Created in 2012)
* Next America - Women's clothing store (Operated since 2009)
* Nickelodeon Store - Nickelodeon merchandise store (Created in 2008)
* Paramount Store - Paramount merchandise store (Created in 2008)
* Sweet Factory - confectionary-based store (Acquired in 2009)
* Violife - vegan food store (Created in 2018)

### Former

* Boston Marine Blues - casual clothing retailer (operated from 1992-2013; sold to Limited Brands and stores converted to Hollister and/or Gilly Hicks)
* NFL GridIron Grill - NFL-themed restaurant chain (operated from 2008-2015)

## See also

* The Cordish Companies

**Shopping Malls**
*The Block*: The Block at Orange | The Block at the Source | Broadway at the Beach - The Block
*The Dreams*: Madrid Xanadu | Meadowlands Xanadu | Desti**ny** USA

**Landmark Entertainment**
*Landmark Retailing*: Nickelodeon Store | Paramount Store | Club Libby Lu
*Former Ventures*: NFL GridIron Grill