Atlantic Records (TU's vision)

**Atlantic Recording Corporation** (simply known as **Atlantic Records**) is an American record label founded in October 1947 by Ahmet Ertegün and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most important American labels, specializing in jazz, R&B, and soul by Aretha Franklin, Ray Charles, Wilson Pickett, Sam and Dave, Ruth Brown and Otis Redding. Its position was greatly improved by its distribution deal with Stax. In 1967, Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the WarnerNBC Music Group, and expanded into rock and pop music with releases by Led Zeppelin and Yes.

In 2004, Atlantic and its sister label Elektra were merged into Atlantic Records Group.[2] Craig Kallman is the chairman of Atlantic. Ahmet Ertegün served as founding chairman until his death on December 14, 2006, at age 83.[3]

## History

### Founding and early history

In 1944, brothers Nesuhi and Ahmet Ertegun remained in the United States when their mother and sister returned to Turkey after the death of their father Munir Ertegun, Turkey's first ambassador to the U.S. The brothers were fans of jazz and rhythm & blues, amassing a collection of over 15,000 78 RPM records.[4] Ahmet ostensibly stayed in Washington to undertake post-graduate music studies at Georgetown University but immersed himself in the Washington music scene and entered the record business, which was enjoying a resurgence after wartime restrictions on the shellac used in manufacture.[5] He convinced the family dentist, Dr. Vahdi Sabit, to invest $10,000 and hired Herb Abramson, a dentistry student.

Abramson had worked as a part-time A&R manager/producer for Al Green at the jazz label National Records, signing Big Joe Turner and Billy Eckstine. He founded Jubilee in 1946 but had no interest in its most successful musicians. In September 1947, he sold his share in Jubilee to his partner, Jerry Blaine, and invested $2,500 in Atlantic.

Atlantic was incorporated in October 1947 and was run by Abramson (president) and Ertegun (vice-president in charge of A&R, production, and promotion). Abramson's wife Miriam ran the label's publishing company, Progressive Music, and did most office duties until 1949 when Atlantic hired its first employee, bookkeeper Francine Wakschal, who remained with the label for the next 49 years.[6] Miriam gained a reputation for toughness. Staff engineer Tom Dowd recalled, "Tokyo Rose was the kindest name some people had for her"[7] and Doc Pomus described her as "an extraordinarily vitriolic woman".[8] When interviewed in 2009, she attributed her reputation to the company's chronic cash-flow shortage: "... most of the problems we had with artists were that they wanted advances, and that was very difficult for us ... we were undercapitalized for a long time."[6] The label's office in the Ritz Hotel in Manhattan proved too expensive, so they moved to a room in the Hotel Jefferson.[9][10][11] In the early fifties, Atlantic moved from the Hotel Jefferson to offices at 301 West 54th St and then to 356 West 56th St.

Atlantic's first recordings were issued in late January 1948 and included "That Old Black Magic" by Tiny Grimes and "The Spider" by Joe Morris.[12] In its early years, Atlantic concentrated on modern jazz[10][13][14] although it released some country and western and spoken word recordings. Abramson also produced "Magic Records", children's records with four grooves on each side, each groove containing a different story, so the story played would be determined by the groove in which the stylus happened to land.[15]

In late 1947, James Petrillo, head of the American Federation of Musicians, announced an indefinite ban on all recording activities by union musicians, and this came into effect on January 1, 1948. The union action forced Atlantic to use almost all its capital to cut and stockpile enough recordings to last through the ban, which was expected to continue for at least a year.[13]

Ertegun and Abramson spent much of the late 1940s and early 1950s scouring nightclubs in search of talent. Ertegun composed songs under the alias "A. Nugetre", including Big Joe Turner's hit "Chains of Love", recording them in booths in Times Square, then giving them to an arranger or session musician.[16] Early releases included music by Sidney Bechet, Barney Bigard, The Cardinals, The Clovers, Frank Culley, The Delta Rhythm Boys, Erroll Garner, Dizzy Gillespie, Tiny Grimes, Al Hibbler, Earl Hines, Johnny Hodges, Jackie & Roy, Lead Belly, Meade Lux Lewis, Professor Longhair, Shelly Manne, Howard McGhee, Mabel Mercer, James Moody, Joe Morris, Art Pepper, Django Reinhardt, Pete Rugolo, Pee Wee Russell, Bobby Short, Sylvia Syms, Billy Taylor, Sonny Terry, Big Joe Turner, Jimmy Yancey, Sarah Vaughan, Mal Waldron, and Mary Lou Williams.[4]