Jolie Rouge - Agency With Purpose

"***Jolie Rouge** - Agency With Purpose*" (short form "**Jolie Rouge**") is a start-up, founded in 2021, that offers Marketing, Management and Consulting to its clients. The name "Jolie Rouge" is french for "beautiful red" and relates to the famous "Jolly Roger" that pirates once used.

**Jolie Rouge** de facto is a lobby group that has good contact to high rank politicans of Nyrmod (as most of their founders are active politicans of various parties and high positions) and other European countries. The Agency offers an extraordinary service to those who are willing to build their business around a steward-owned and purpose-driven company concept and supports corporations to transform to such. Additionally the start-up itself is steward-owned, too, and driven by the purpose of promoting new economy concepts and boosting the impact of meaningful green-tech start-ups, social influencers and educational programmes, that have the potential to solve complex nowadays, even future, issues. So most of its clients work on fixing an issue that is important to the companies steward itself.

## *History*

The Agency just started with the idea of adapting so called "Millenial Corps" to Nyrmod by Luzi (Minister ERD, PP) in his dorm in Nyrmod in 2021. Soon the idea got to paper, first investors and interested experts became co-founders. There was a starting capital of 30,000 NYK which was mostly used to do all the maths and paperwork. As there is no budget left for a buro, yet, most of the work happens from home offices.

## *"Millenial Corporations"*

Generation Y is often called the generation "WHY?", "genious or lazy" and somewhat "not into politics". Therefore they tend to solve problems, that no generation before even noticed or thought of as "problem", or that an issue would become a problem once. That counts for economy, too. Democracy got a dominating state and society concept, but economy is still driven by "family businesses", monopolistist, start-ups that only focus on being bought while acchieving a high price and priviledged manager dynasties that rule global players or white capital companies. So, once one came up with the idea to build companies around a purpose and make them democratic, steward-owned, in order to be more meaningful, motivating and successful. Those purpose-driven and steward-owned companies are what traditional, older, capitalists call a "Millenial Corporation". Nowadays the concept of steward-ownership is spreading and most companies are purpose-driven, even global players.

### Read or watch more about steward-ownership and purpose-driven companies:

* arte documentation (german language), 32:09 min : https://www.youtube.com/watch?v=0zNYTNiXoVs
* TEDx Talk by Armin Steuernagel (english language), 19:19 min: https://www.youtube.com/watch?v=Z2Uy\_ODDiZo
* TEDx Talk by Ryan Hiller (english language), 22:50 min: https://www.youtube.com/watch?v=E6xtFbbBr1M
* explainatory Interview with founders of a "Millenial Corporation", 7:42 min: https://www.youtube.com/watch?v=SQCG2gWEO4o
* Forbes article by Caroline Castrillon: https://www.forbes.com/sites/carolinecastrillon/2019/04/28/why-purpose-is-the-new-competitive-advantage/
* German lobby group "PUROPSE": https://purpose-economy.org/en/