AEON Fantasy

**Aeon Fantasy Co., Ltd.** is a company of the Aeon Group that operates amusement facilities for children in a large shopping center headquartered in Makuhari New City, Mihama Ward , Chiba City , Chiba Prefecture . The head office is located in M Bay Point Makuhari , and the head office is located in Aeon Tower.

## History

* 1988 ( Showa 63) -Founded as the Amusement Business Division of Jusco Co., Ltd.
* 1997 ( Heisei 9) February 14- Established AEON Fantasy Co., Ltd. (former corporation) as a wholly owned company of Jusco
* 2000 (2000) February - Co., Ltd. Fantasy Island (stock par value change purpose company, 1969 October 31, 2008 establishment) is, changed its name to the Corporation ion fantasy was merged with the former corporation
* 2002 ( 2002 ) -Listed on JASDAQ
* 2003 ( 2003 ) -Listed on the Second Section of the Tokyo Stock Exchange
* 2005 ( 2005 ) --Listed on the First Section of the Tokyo Stock Exchange
* 2006 (Heisei 18)
	+ April 10 - all of the shares of the Corporation MYCAL Create Co., Ltd. MYCAL (current ion retail obtained from the Corporation) a wholly-owned subsidiary
	+ August 21- Merged with Mycal Create
* 2007 ( 2007 ) --Established AEON Fantasy Beijing , the first overseas subsidiary .
* 2011 (Heisei 23)
	+ March 3 - ion Malaysia was going Malaysia business transferred to Aeon Fantasy Malaysia subsidiary of the Company, which was established to run children's indoor play facility in the February of the same year  .
	+ May 25 - Thailand towards business in, ion fantasy Thailand and the subsidiary holding company established ion fantasy Holdings Thailand  .
* 2013 (Heisei 25)
	+ July 29-Chinese subsidiary AEON Fantasy Beijing changed its trade name to AEON Fantasy China  .
	+ August 20 - and ion Vietnam the contract destination Vietnam in franchise announced that it will begin deploying business  .
	+ October 31-Unified the store name operated by AEON Fantasy to "Morley Fantasy" by this date  .
	+ December 17 - and ion Cambodia the contract destination Cambodia announced that it will begin deploying franchise business in  .
* 2014 (Heisei 26)
	+ June - Philippines towards the business in, established the ion fantasy Philippines a wholly owned subsidiary of  .
	+ 11 May - Indonesia towards the business development in the establishment of our subsidiary Aeon Fantasy Indonesia  .
* 2015 (Heisei 27)
	+ June 1 - Co., Ltd. became a wholly owned subsidiary of the ion in the same year in January Daiei Co., Ltd. was a subsidiary fan field merged with  . As a result of this merger, "Ranran Land" and "PALO" will be incorporated into our brand, making us the No. 1 domestic sales company in the amusement facility management industry.
* 2017 (Heisei 29)
	+ February 14-Celebrating the 20th anniversary of establishment
	+ July-Established AEON Fantasy Vietnam, a subsidiary of the Company, for business development in Vietnam

## Business introduction

The business is the operation of "amusement facilities" and "indoor playgrounds" in the shopping center. The customer target is "children up to 12 years old and their families". The original character is the squirrel "Lara-chan". By merging Funfield in June 2015 and incorporating it into our stores, the number of stores, including those operated by overseas subsidiaries and franchises, is 701 (502 stores in Japan, 89 stores in China, 58 stores in Malaysia, 38 stores in Thailand, Expanded to 5 stores in the Philippines, 4 stores in Vietnam, 3 stores in Indonesia, and 2 stores in Cambodia). As of the end of February 2018, the number of stores including overseas subsidiaries and franchise stores is 848 (459 domestic stores, 200 stores in China, 85 stores in Malaysia, 39 stores in Thailand, 39 stores in the Philippines, 15 stores in Indonesia, 9 stores in Vietnam, The number of stores is expanding further (2 stores in Cambodia). Under the company motto, "Propose dreams, fun and contact through play, and serve the local community," we are proposing to the world a space where children and their families can play with peace of mind.

### Brands

Molly Fantasy
Main brand. A family-friendly amusement facility that opens in a large shopping center for children under the age of 12 and their families. Some stores also have a space for small children to play, Waiwai Park.
Molly Fantasy f
It is a derivative business of "Morley Fantasy" and supports a wide range of people from middle and high school students to seniors.
PALO
A business format inherited from Funfield. A comprehensive amusement space for a wide range of customers, mainly teens and young people, couples, families, and adults.
Kidsna
The main brand of the indoor playground business. A "place of play, interaction, and knowledge" where parents and children can enjoy together while fostering children's "creativity" and "sociality."
Skids Garden
A playground where even one child can play with the support of a play leader (a nursery teacher , a kindergarten teacher, or a qualified person who has received an educational program).
Tokyo Children's Ward Children's Hot Spring
The largest ball pool hot spring in history, inspired by a public bath in Tokyo Skytree Town " Tokyo Solamachi " . The main contents are a large ball pool, slides, Narikiri Town, massage chairs for adults, etc. Renovated in August 2016, "Niji no Yu" (shining ball pool), a waterfall where balls fall from the slide, shooting, and shuriken play have been added as new contents.[1]Aeon Fantasy Co., Ltd.
Let's play with Nikoha Pikids NHK character
Kids education facility for children aged 0-6 and their families. There will also be a shop that sells related character goods, including playground equipment with the character motif of NHK E-Tele 's program for young children. It is open at Tobu Department Store Ikebukuro Main Store .
FANPEKKA
A theme playground that incorporates Finnish culture and education into play, operated by each country's subsidiary of AEON Fantasy Co., Ltd. Through play, we promote the independent growth of children and foster "ability to respond to change". We receive official support from the Finnish embassies in each country. In addition to Beijing and Wuhan, China, it opened stores in Johor Bahru, Malaysia in 2016, Korat, Thailand, and Jakarta, Indonesia in 2017.
MOLLY.ONLINE
Internet crane business that entered in March 2018. We handle many of our limited products that take advantage of the economies of scale of Molly Fantasy.
### Characters

Morley Forest Residents

Lara
An energetic squirrel girl. The trademark is a large tail and white flowers. Tomboy with a lot of curiosity. A popular person who pulls everyone. My favorite food is strawberries. My favorite things are singing and dancing. Birthday is March 21st
Io
Cat boy. The trademark is yellow and blue stripes. Serious and studying. I love reading books. Birthday is June 22
Pyuthan
Snail boy. I'm a little weak because I'm small, but I'm a hard worker with a friendship. Good at making and repairing machines. Birthday is April 18th
Panbit
It looks like a panda, but it's actually a rabbit boy. At a leisurely shop, I love making and eating rice. Birthday is February 3rd
Urara
Lara's rival. I'm strong and I hate to lose. My dream is to make Uraraland. Birthday is December 1st
Pock, Peck
Twin rat boys. Urara's minions. I'm always planning something !? Birthday is November 11th
### Anime

* "Lalala Lala-chan"

The anime "Lalala Lala" featuring Lara, the character of Molly Fantasy.

Voice appearance

 Io-kun / Peck
 Panbit
 Pyuthan / Pock
 Urara

### Membership system

"Morley Lens" is a stamp card limited to 0 to 6th graders. "Premium member" stamp card with grandchildren under 6th grade or limited to 55 years old and over. In both cases, stamps can be stored by visiting the store, and can be exchanged for gifts or medals according to the number of stamps. "Fantasy Day" is held on the 20th and 30th of every month, "Premium Day" is held on the 15th of every month, and "Premium Friday" is held on the last Friday of every month. In addition, with the app "Morley Lens (free version)" that can be obtained for free from the app store, even adults can collect stamps for visiting stores regardless of age, and stamps can be collected even if you log in every day (1 stamp for 5 logins). .. In addition, if you register for "Morley Lens Plus (paid version)", you can get a coupon for medals and discounts on facility use every month for 800 yen (excluding tax), and an educational app that is said to total 5,000 yen or more. You can use it as much as you want (as of June 2019).

### Event

Lara will help you make your dreams come true!
It is held every July after Tanabata. An event in which Lara helps children's dreams selected by lottery by soliciting children's "dreams to come true" from all over the country.
Lara-chan event
An event featuring Lara will be held on the 2nd and 4th Saturday of every month (as of April 2018). Whether or not there is an event and the date varies depending on the store.
### Overseas

Established subsidiaries "AEON Fantasy China", "AEON Fantasy Malaysia", "AEON Fantasy Thailand", "AEON Fantasy Philippines", "AEON Fantasy Indonesia" and "AEON Fantasy Vietnam". It has franchise stores in Hong Kong and Cambodia. As of the end of February 2018, it has 389 stores, including 223 Morley Fantasy stores and 146 Kidsna stores overseas.

### Social Contribution Related

Welfare facility support activities
As a social welfare facility support activity, we hold facility visits and children's invitations in Japan and overseas.
Play and donate
Since the Great East Japan Earthquake on March 11, 2011, we have launched the "Genkiegao Project" and are engaged in activities to help children in the affected areas regain their energetic smiles. On the 11th of every month, 10% of the sales of target playground equipment in the store is donated to various support activities such as East Japan reconstruction support activities, children support activities, and environmental conservation.
### Award-related

Received "5th Mothers Selection Award Best Service Category"
In 2014, Fantasy Kids Garden won the "5th Mothers Selection Award Best Service Category" sponsored by the Japan Mothers Association, a specified non-profit organization.
Received "Kinyuri Award Chain Store Brand Most Popular Award"
AEON Fantasy China's indoor amusement park "Morley Fantasy" won the "Chain Store Brand Most Popular Award" selected by the China Chain Store Management Association
**Received the Advertising Award "ONE SHOW" Silver Pencil**

In May 2016, the "PALO" logo design was Silver Pencil in the design category (Consumer-Brand Identity / Series) of "ONE SHOW", one of the world's three major advertising awards along with the Cannes International Advertising Awards and Clio Awards. Awarded

**Received "Innovation Award" from China Chain Store Management Association**

AEON Fantasy China (Yongsheng Illusion (China) Children's Entertainment Co., Ltd.) won the "Innovation / Customer Experience Innovation Award" at the China Chain Store Management Association Awards held in Suzhou, China in November 2016.

## Form that was once operated

* Fantasy island
* Aeon Fantasy World
* famiu
* Dynalex-A business format inherited from the former Mycal Create. It was mainly opened in the stores of Mycal Group such as Saty .[2]Aeon Fantasy Co., Ltd.
* Ran Ran Land-A business format inherited from the former Funfield. It was mainly opened in Daiei stores.
* cafe moriccha

A complex cafe consisting of a cafe, indoor playground equipment for 0-8 years old, and an adjacent event space. In June 2015 Daiei Akabane store opened its first store in the, in 2016, after another Chigasaki, Kanagawa Prefecture Shonan Chigasaki store, Yokohama City in Higashi-Totsuka store, three stores of Yamatokoriyama shop in Nara Prefecture Yamatokoriyama As of October 2016, the store was opened in Yokohama, and as of October 2016, it had four stores, but withdrew from the business when the Higashi Totsuka store closed in February 2020.