Frank Pryce

Frank Miriam Pryce was President of Viacom in 2036.

"There you are! I was just talking about you! Hey look come on in here I want you to meet someone!"-Frank Pryce to The Shadow Reader.

## Overview

Frank Pryce was CEO of Viacom in 2036, as Viacom owns Nickelodeon, Pryce was The Shadow Reader's immediate superior. Though he pretends to care about Shadow's well being, Pryce secretly regards Shadow as a liability and is looking to replace him once the time is right.

## Past Life

Pryce was born in New York City in 1961, but has lived in Los Angeles most of his life. He has been President of Viacom for decades, and much like The Shadow Reader, Pryce shows no signs of ever wanting to retire. He was introduced to Shadow on his first day at the network, and initially Pryce ignored the young up and comer until Shadow's fame and success started to grow which grabbed Pryce's interest. Pryce was responsible for Shadow being made chairman of Nickelodeon. Upon becoming chairman, Pryce told Shadow that he could run the whole show one day. As the years passed, Pryce showed no signs of wanting to step down, and began to distrust Shadow as a result of his violent temper and frequent alcohol intake, and as a result appointed recently hired employee Sonny Corleone to act as his informant. He also saw Sonny as a potential replacement for chairman should Shadow ever go too far.

## Role In The Shadow Reader Christmas Carol

Realizing the stress that Shadow is under with the Christmas special, Pryce decided to have him placed into sedation on the top floor of the building while Sonny took care of things as temporary chairman. Shadow was against this, but Pryce paid no attention as he ushered Shadow towards the elevator where he had a freak out because he assumed that the actor playing The Ghost Of Christmas Yet To Come who was dressed as the grim reaper was there to collect him. In a moment of kindness, Pryce told the actor off and escorted him off the set. After getting a visit from the last of the three ghosts, Shadow had a change of heart, and decides to get revenge on his two enemies Pryce and Corleone. He kills Sonny by throwing him out the window of his former office. When Pryce tries his best to complain, he too is thrown out of the window by Shadow and falls to his death.

## Trivia

* A deleted scene in the bad future of Shadow Reader's Christmas Carol showed that Frank Pryce had taken control of PBS and added it to Nickelodeon as part of a joint channel he named Planet Pryce. He mainly used the channel to broadcast shows of his own desire such as a show called Pug And Friends which featured a cigar smoking pug in a swimming pool with his animal brethern. For whatever reason, this side story was cut.
* Originally intended to have a much larger role and it would have been shown that Pryce personally selected Shadow to become chairman of Nickelodeon.
* He even had a cut villain song called, "Men Of Business," which paints him in a much darker light where he tells Shadow that he must cut out all people he cares about if he wants to truly succeed in this business. This was cut because it made Pryce way too over the top, and the song would show that Pryce was the reason that Shadow is the way he is the present and the story is meant to show that Shadow became the way he is through his own greed and pride.
* Though he dislikes Shadow drinking especially on the job, Pryce himself is quite fond of the sauce especially highballs.
* He was 75 years old at the time of The Shadow Reader's Christmas Carol taking place.
* Pryce is a big fan of animals, and has 25 cats as pets. He actively encouraged Shadow to add cat pleasing programs to the channel.
* Resides in a large mansion just down the road from Shadow's pad.