Data East

**Data East Corporation** (データイースト株式会社, *Dētaīsuto kabushiki gaisha*) also abbreviated as **DECO**, was a Japanese video game company. Their main headquarters were located in Tokyo, while their American subsidiary, Data East USA, was headquartered in San Jose, California. The company was in operation from 1976 to 2003, when it declared bankruptcy.

## History

Data East was founded by Tetsuo Fukuda on April 20, 1976 as an electronic engineering company which focused on integrating interchangeable tapes inside arcade game devices, allowing video games operators to replace a game from a machine without having to replace the cabinet itself. Realizing the money that could be made within the interactive content, Data East began developing arcade video games in 1979 and established a U.S division, after most of their chief competitors like Sega and Taito had already established a market presence. While making games, Data East released a series of interchangeable systems compatible with their arcade games, notably the DECO Cassette System and the Multi Conversion Kit, but these products soon became infamous among their users due to their numerous technical problems. By 1985 Data East had shifted away from interchangeability to concentrate themselves on video games only.

Data East proved to be one of the more successful and long-lasting companies in the business, surviving the video game crash of 1983 in reasonably good shape and going on to release dozens of games for both arcade and home console systems over the next two decades. Data East also purchased licenses to manufacture and sell arcade games created by other companies. Their most successful licensed games included *Kid Niki: Radical Ninja*, *Kung Fu Master* and *Vigilante*, all licensed from Irem, and Commando, licensed from Capcom. Data East also made pinball tables from 1987 through 1996, and had a brief stint as a Neo-Geo arcade licensee in the mid-1990s.

Unable to escape their mounting financial problems, Data East filed for reorganization in 1999 and resumed making video games. For the following three and a half years, Data East sold negative ion generators and licensed some of their old games to other companies; all of this in hope of collecting enough money to be able to make video games again and return to the competition. Nonetheless, the company's restructuring efforts weren't enough to put back the financial problems brought by the 1990s and in April 2003 Data East filed for bankruptcy and were finally declared bankrupt by a Tokyo district court on June 25, 2003.The news was released to the public two weeks later, on July 8.

The majority of Data East's intellectual properties, as well as the Data East brand, were acquired in February 2004 by G-Mode, a Japanese mobile game content provider. A few others, such as the *Glory of Heracles* and *Sky Fang* series, as well as the *Karnov*, *Atomic Runner Chelnov* and *Windjammers* games, were acquired by Paon Corporation, Ltd. The *Metal Max* series was acquired by Kadokawa and later Cygames, while the *Detective Jingūji Saburō* series was acquired by WorkJam, then Arc System Works. In 2008, SNK Playmore licensed the rights to use the intellectual properties of the *Fighter's History* series, allowing them to introduce Makoto Mizoguchi in *KOF Maximum Impact Regulation A*.

## External links

* Official site (archived)
* Data East's Revival Project official website