Nobuyuki Sugou

* IRL
* ALO

“
Listen here! I am your *King*, and you will *not* disrespect me like this! Threaten me all you want, spit on my face, *stomp* on my *balls*, but you and I *both* know you're *powerless* to stop me!
”

—Oberon, Episode 15

**Nobuyuki Sugou** (須郷 伸之, *Sugō Nobuyuki*), also known as Fairy King **Oberon** (オベイロン, *Obeiron*), is an employee of RECT Progress. He is the admin of ALfheim Online and the fiancé of Asuna Yuuki.

## Appearance

Sugou is quite tall and has short, slicked back hair, dark eyes and glasses. He wears a business suit with s a red tie.

In ALfheim Online, Oberon has green eyes and wings, along with shoulder length blonde hair. He wears a crown, a long dark green robe and a green cloak, both with an emerald-like jewel. He has a pale skin, long pointed ears, as do all the characters except Cait Sith, but his have some sort of silver braces on top, like Asuna's Titania avatar.

## Personality

Although he tries to hide it from his superiors, Sugou is a deeply perverted man. A key example of this is him talking about how Asuna "smells like innocence" or wishing that Asuna would put her tongue to "better use". He is also a very arrogant, flaunting the power he has over people once his superiors are out of the room, and getting annoyed when people fight back. He is also a master planner, coming up with schemes that would greatly profit him in some way. Above all else, he has an insensible lust for power, crowning himself the "King" of ALO and researching mind control in the hopes of one day ruling the world.

However, Sugou's ego blinds him from potential problems he might have. He once boasted that they removed all the bugs SAO's code when they used it to build ALO, and seems either unaware or deliberately ignorant that it's just as glitchy and problematic as SAO. He also explained to Asuna what his evil plan was, which inspired her to wreak havoc to try and slow his progress down, and he allowed Kirito to attempt to rescue Asuna, instead of banning his account, for the slight opportunity of getting to watch his hopes die when he fails.

Sugou's obsession to marry Asuna brings out a hidden side to him that is almost akin to a bridezilla. He is obsessed with getting every detail right, to the point that he made a baker cry with his last-minute cake idea. While he initially acts like his marriage to Asuna is a "partnership", he inadvertently admitted he thought the event was "[his] big day", and while he tried to correct himself, he stuck to his claim because he "earned this".

## Differences from the Original

Sugou's personality is very similar to his original counterpart, possibly even more perverted. Although, Sugou seems to be a random employee to Shouzou in this version, whereas in the original he was the son of Shouzou's business partner, and as such Shouzou has known Sugou since he was a child. Sugou's plan to brainwash people isn't based off of SAO charisma stat, although that would have sped things up a bit if it worked like that, and he's planning to use it for himself in this version, rather than selling the technology to someone else. Sugou is never shown planning his marriage to Asuna, so he is never presented as a bridezilla.

## Quotes

"*I'm sure you have a whole* bag *of exceptionally clever comebacks you're just dying to spring on me. The thing is, it doesn't matter how sharp your tongue is. Because this little lollipop... belongs to me now.*"
—Sugou showing how powerless Kazuto is.

"*That's right: One might say... you owe me your life... "*hero*". And so does she. So tell me. Don't you think I'm owed a little...* satisfaction*?*"
—Sugou dominating the conversation.

"*Always so quick with that tongue of yours. I do so wish you would put it to better use.*"
—One of Oberon's slimy remarks.

"*Do not forget, my dear, that I am the King of this world. Your consent is strictly a courtesy.*"
—Oberon pulling rank on Asuna.

"*So, I feel like we need to talk about this whole... "constantly escaping" thing. I have no idea how you keep breaking through my security, but don't you think it's time to stop? A marriage is a* partnership*, kitten, and you're leaving me to plan this wedding all by my lonesome. At least help me pick out a china pattern.*"
—Oberon trying to get Asuna to give up.

"*You should see some of the housewife protocols the boys are cooking up. Somewhere between Leave it to Beaver and hardcore porn. Woof!*"
—Oberon describing the brainwashing process.

"*Oh you. Always asking questions, probing at the armor. It'd almost be adorable if it wasn't such a nuisance. Much like that little* boy toy *of yours.*"
—Oberon trying to get under Asuna's skin.

"*Like it or not, you are going to clean up your act, we are going to have a* beautiful *wedding, and you are going to spend the rest of your life in* blissful*,* mindless *servitude! NOW WILL YOU* PLEASE *HELP ME PICK OUT A* GOSH DARN *CHINA PATTERN?!!!*"
—Oberon losing his temper at Asuna.

## Voice Actor

* In the Japanese dub, Sugou is voiced by Koyasu Takehito.
* In the English dub, Sugou is voiced by Todd Haberkorn.
* In the abridged series, Sugou is voiced by KaiserNeko.

## Trivia

* His voice actor, KaiserNeko, previously voiced Grimlock in the Aincrad Arc.
* Sugou's ALO identity comes from the King of the Fairies, Oberon, from Medieval folklore. He is seen in numerous pieces of media, most notably the William Shakespeare play A Midsummer Night's Dream.
	+ According to Hayabusa449, Sugou was originally going to be obsessed with Shakespeare, to counteract Kirito and Kayaba's connection over pop culture stuff, but the idea never left the writer's room.
* According to Hayabusa449, Sugou was designed to be the polar opposite of Kayaba, in that, where Kayaba wanted to be a normal person but was so bad at it he became a monster, Sugou *wants* to be a Bond villain, but it so bad at it he comes a joke.