Wenhui: miHoYo Releases Short Film "Fish-Shaped Lanterns"

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农历新年是亲朋团圆、欢庆娱乐的民俗大节。随着时代发展，年味有了新的解读。
Lunar New Year is a traditional festival of family reunion, celebration, and entertainment. With the development of the times, the festive atmosphere has been given new interpretations.

昨天，上海米哈游出品的游戏《原神》发布新春短片《鱼灯》。片中，距今已有600年历史的安徽歙县鱼灯节与《原神》最新活动“海灯节”交织融汇，述说着“游子千里，灯燃家在”的动人故事。视频一经发布，就登上了哔哩哔哩（B站）、微博等多个平台的热榜。
Yesterday, miHoYo, the Shanghai-based producer of the game *Genshin Impact*, released a new Spring Festival short film titled "Fish-Shaped Lanterns." In the film, the 600-year-old traditional Fish Lantern Festival from Shexian, Anhui, intertwines with the latest "Lantern Rite" event in *Genshin Impact*, telling a touching story of "a wanderer a thousand miles away, with the lamp burning at home." Upon its release, the video quickly climbed the hot charts on various platforms such as Bilibili, Weibo, and more.

镜头里，当鱼灯海灯互相辉映的那一刻，两个世界交错叠加，迸发出异样的魅力。爆款游戏从虚拟空间“奔现”（奔向现实），与此前不尽为人所知的民俗技艺结合，传统文化又多了一种新的表现形式。对Z世代玩家而言，无论是传承数百年的非遗鱼灯，还是新时代的《原神》“海灯节”，都已经成了年味的代表。
In the lens, at the moment when the fish lanterns and sea lanterns shine together, two worlds intersect and overlap, bursting with a unique charm. The popular game *Genshin Impact* transitions from the virtual space to the real world, combining with traditional folk artistry not widely known before. Traditional culture has found a new form of expression. For players of Generation Z, whether it's the centuries-old intangible cultural heritage of fish lanterns or the modern "Lantern Rite" in *Genshin Impact*, both have become representatives of the festive atmosphere.

米哈游总裁刘伟认为，以中华文化为底色，有了博大精深的传统文化作为基础，才能体现作品丰富的内涵。“现实中的非遗技艺，经历世代相传，源于民间智慧与对美的追求。我们将用精巧的技艺来定格这些意蕴悠长的旅途瞬间。”
Liu Wei, the president of miHoYo, believes that with the rich and profound traditional culture as the foundation, based on Chinese culture, a work can embody rich connotations. "In reality, intangible cultural heritage techniques, passed down through generations, originate from the wisdom of the people and the pursuit of beauty. We will use exquisite techniques to capture the moments of these enduring journeys."

## Fish Lanterns and Sea Lanterns Shine Together, Games Integrate with Diverse Cultures

“让心里的灯，照亮回家的路。”《鱼灯》时长约14分钟，讲述小袁在大城市打拼多年后，与朋友一起回乡过年，牵动起一桩尘封多年的往事，这与当地传承了数百年的民俗息息相关。影片借主角改变对传统文化看法的心路历程，向Z世代玩家展示有着深厚文化底蕴的中国传统技艺，同时也引发年轻观众对亲情、故乡和传承等社会问题有了更深入的思考。
"Let the light in your heart illuminate the way home." The approximately 14-minute film "Fish-Shaped Lanterns" tells the story of Xiao Yuan, who, after years of struggling in a big city, returns to his hometown with friends for the Lunar New Year, stirring up a long-buried past closely tied to the local centuries-old folk traditions. The film uses the protagonist's changing perception of traditional culture to showcase to Generation Z players the profound cultural heritage of Chinese traditional craftsmanship, sparking deeper reflections among young audiences on issues such as family, hometown, and heritage.

昨晚6点，《鱼灯》刚一上线就引起关注，吸引近15万人同时在B站看片。网友们纷纷留言，诉说观影感受，讲述过年往事。还有热心网友在线科普有关鱼灯的典故和历史传说：“鱼灯是传统民俗舞蹈的道具之一。呈鲤鱼状，用竹篾绑扎，糊表白纸绘制而成。舞鱼灯以村组队，人数少则十几人，多者上百人，每人一鱼，内燃蜡烛，鱼灯套路有‘鲤鱼摆尾’‘双鱼争食’‘鲤鱼戏水’‘鱼跃龙门’等。”
Last night at 6 o'clock, as soon as "Fish-Shaped Lanterns" went online, it garnered attention, attracting nearly 150,000 viewers simultaneously on Bilibili. Netizens left numerous comments, sharing their viewing experiences and recounting past New Year stories. There were also enthusiastic netizens providing online explanations about the origin and historical legends of fish lanterns: "Fish lantern is one of the props for traditional folk dance. Shaped like a carp, it is made by binding bamboo strips and pasting white paper. The fish lantern dance is performed by teams from villages, with varying numbers of participants ranging from a dozen to over a hundred. Each person holds a fish lantern with a candle inside, and there are different routines like 'carp swaying its tail,' 'double fish competing for food,' 'carp playing in the water,' 'fish leaping over the Dragon Gate,' and more."

优质的创作班底，决定了微电影的高完成度。资料显示，《原神》新年微电影的创作班底包括2018年苹果催泪短片《三分钟》编剧，以及2020金狮国际广告影片评审团大奖《普杰的冬天》导演等。通过创新与传承，《原神》推出与多元文化交融的新颖内容，始终保持着新鲜感与生命力。
The high quality of the creative team determines the high level of the microfilm. According to information, the creative team behind the New Year microfilm of *Genshin Impact* includes the screenwriter of the tear-inducing short film "Three Minutes" in 2018 and the director of the Grand Jury Prize-winning "Pujie's Winter" at the 2020 Cannes Lions International Advertising Festival. Through innovation and inheritance, *Genshin Impact* introduces novel content that integrates with diverse cultures, consistently maintaining freshness and vitality.

## Pursuing Content Innovation, High-Quality Presentation of Traditional Culture

新春佳节，《原神》发布新版本“磬弦奏华夜”，推出“纸映戏”、《鱼灯》等非遗相关活动。“2022年初，我们在游戏里面植入了具有中国京剧元素的角色云堇。今年，我们在游戏里推出了‘纸映戏’，原型就是中国的皮影戏。每年春节，‘海灯节’全球同步上线，原型就是中国的春节和元宵节。”刘伟说。
During the festive season of the Lunar New Year, *Genshin Impact* released the new version "The Exquisite Night Chimes," featuring activities related to intangible cultural heritage such as "Paper Theater" and "Fish-Shaped Lanterns." "In early 2022, we introduced the character Yun Jin, infused with elements of Chinese Peking opera, into the game. This year, we launched 'Paper Theater,' inspired by China's shadow puppetry. Every Chinese New Year, the 'Lantern Rite' goes live globally, inspired by China's Spring Festival and Lantern Festival," said Liu Wei.

以往《原神》对传统文化的传承，更多体现在游戏中。此前发布的游戏剧情PV“神女劈观”，技法上融入了传统戏曲的腔调，唱词则结合了“烂柯樵”“高山流水”等典故；游戏音乐《岩壑之崩》，唱词完全用古汉语谱写，给年轻玩家带来崭新认知。
In the past, the inheritance of traditional culture by *Genshin Impact* was predominantly evident within the game. Previously released game plot PVs, such as "The Divine Damsel of Distress," incorporated the tones of traditional opera in technique, and lyrics intertwined references to classics like "Ran Ke Qiao" and "High Mountains and Flowing Waters." The game music "Rage Beneath the Mountains" featured lyrics entirely composed in ancient Chinese, providing young players with a fresh perspective.

如今，《原神》迈步走进现实世界，通过微电影向玩家展示鱼灯技艺这一传统技艺，这不仅是对玩家的一次献礼，更是对内容创新的持续追求。“将非遗保护与文化旅游推广、特色文化产业打造及文化经济发展相融合，是中国社会发展中出现的新趋势和新现象。”在艺术理论家陈岸瑛看来，非遗保护要见人见物见生活，探索多样化的传承、传播方式，使非遗融入现代生活，特别是走进年轻人的生活。
Now, *Genshin Impact* takes a step into the real world, showcasing the traditional artistry of fish lanterns through a microfilm, not only as a gift to players but also as a continued pursuit of content innovation. "Integrating the protection of intangible cultural heritage with the promotion of cultural tourism, the development of distinctive cultural industries, and cultural economic growth is a new trend and phenomenon in Chinese social development," according to art theorist Chen Anying. In his view, the protection of intangible cultural heritage should be visible in people's lives, exploring diverse ways of inheritance and transmission, integrating intangible cultural heritage into modern life, especially reaching into the lives of young people.