Isabella

Isabella in January 2021

**Isabella Victoria Ávila Bressuire** (born October 25, 1998) known professionally as **Isabella**, is a Brazilian-Australian singer, dancer, songwritter, actress and hostess. She made her debut as a member of SM Entertainment's girlgroup 4LUV in August 2016 and her acting debut as the female lead in TVN's drama *Start Up* in 2020. In March 2021, Isabella made her solo debut with her self-titled album *ISABELLA.* She holds two Guinness World Records: of being the first artist to reach number one on Billboard Global 200 as a soloist and as part of a group, and for having the most-viewed YouTube music video in 24 hours by a Brazilian soloist.

## **Life and career**

### **1998-2010: Early life and career beginnings**

Isabella Victoria was born on October 25, 1998 in Melbourne, Australia. Her family consists in her parents (Brazilian mother and an English father) and an older brother, named Mason. In 2005, at the age of seven, she began singing and learned to play guitar and piano and performed in church choirs. In February 2010, 11-year-old Isabella attended an audition in Australia for Brazilian record label SM Entertainment at her father's suggestion, ranking first among 900 participants. Within two months she signed with the label as a trainee and moved to São Paulo, Brazil, without fluency in Portuguese.

Isabella was given an opportunity to feature on labelmate Jackson's song "*Without You*" of his self-titled debut EP *Jackson* (2013). According to Jackson in an interview, he was walking down the hall when he heard Isabella sing in the studio and was impressed by her voice, so he invited her to record a song with him. Her name was not publicized at the time of release with her credit revealed following her announcement in SM Rookies in December 2013. The song peaked at number ten on Brazil's Billboard Hot 100 Chart.

### **2010-2020: SM Rookies, debut with 4LUV and acting debut**

On December 9, 2013, Isabella was one of the second batch of trainees introduced as a member of SM Entertainment's pre-debut training team, SM Rookies. Various clips of Isabella were released in SM Entertainment's official YouTube channel, one of which included her and the SM Rookies girls (SRG13) singing '*Into The New World*' by Girls' Generation. Isabella was praised by the audience for her vocal skills and voice color that resembled other senior SM artists, such as Emily and Juliana.

Isabella trained at SM Entertainment for six years before her announcement as a member of 4LUV in June 2016. She was the first member to be revealed amongst the four. She debuted on June 8, 2016 with the single album *Arrival of 4LUV*, with the lead single 'After School'. The song peaked at number one on Brazil's Billboard Hot 100 Chart and made the group's debut the most successful debut in the SM Entertainment's history.

From June 2019 to May 2020, Isabella hosted the music show *SBS Music Fest* with her labelmate Lucas (NCT 47). They both gained attention for their chemistry as well as singing and hosting skills. The press called them one of the best partnerships in the show's history. They were asked to stay for another season as hosts on the show, but due to scheduling conflicts, they did not renew the contract.

In October 2020, Isabella made her acting debut in the TVN's drama *Start Up*, where she played the female lead. The drama was a total success, earning high viewership ratings during its run, and also gained a lot of popularity in other countries. Isabella also released an OST for the drama, titled "*Future*". *Start Up* was one of the most profitable and popular dramas of that year in Brazil.

Since her debut in 2016, Isabella has gained a lot of popularity for her singing and dancing skills and charisma.

### **2021: Solo debut**

On June 2020, SM Entertainment announced that Isabella would debut solo following the release of 4LUV's second Portuguese language full length album. On January 2021, SM Entertainment released a promotional teaser of Isabella's solo debut and announced that material from her solo project will be revealed through *4LUV Livestream Concert: The Show* on 31 January 2021. On March 2021, SM Entertainment officially announced that her debut album, entitled *"ISABELLA"*, would be released on 12 March 2021.

Isabella's debut single album, entitled *ISABELLA*, was released on March 12, 2021. Upon release, with 41.6 million views in 24 hours on her lead single "On the Ground", she currently holds the title as the most viewed Brazilian music video of a soloist in 24 hours after breaking an almost 8-year record. "On the Ground" peaked at number 30 on the *US* *Billboard* Hot 100, becoming the highest-charting song by a Brazilian female soloist in the US. The song also debuted and peaked at number 1 on both the Global 200 and Global Excl. U.S. charts, the first song by a Brazilian solo artist to do so in the charts' histories. *ISABELLA* also set the record for the highest first-week sales by a Brazilian female soloist with 896,178 copies sold. On March 22, Rosé received her first-ever music show win as a soloist with her single "On the Ground" through Brazilian cable music program, *Music Bank*, and would go on to win eleven more. On April 5, the music video for Isabella's song "Gone" was released.

## **Artistry**

### **Influence**

Through a radio interview, the singer cited her label-mates seniors TREASURE's Vicente and Girls' Generation's Emily as a role models towards her musical career. As a musician, Isabella also revealed she considers American singer Taylor Swift as an inspiration towards her musical style. Isabella's voice has received acknowledgement in the Brazilian pop industry for its distinct and powerful vocal timbre, following her debut as a member of 4LUV.

## **Impact and Influence**

Isabella, instrumental in 4LUV's fashionable image, has been nicknamed "Human Chanel" and "Human Prada". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Isabella's sense of fashion earned her invitations to fashion events such as Saint Laurent's *'Summer 17 Collection Launch Party'* by Anthony Vaccarello, Chanel's *'Mademoiselle Privé'* exhibition, and Prada's *'Comics Collection Launch Party'*. House of Chanel chose Isabella as "House Ambassador" after eyeing the ripple effects she had. She has significant selling power; photos on her social media become articles and the items she shows become trends. The hairpins Isabella wore in a 5-by-5 partition during her performances of 4LUV's single *"As If It's Your Last"* in 2017 instantly became a trend in Brazil and were referred to as "Isabella's hairpins" due to their popularity.

She is known for her brand recognition and marketing power, having placed first on the Brand Reputation Ranking numerous times. In 2018, she ranked first, receiving 15.2 percent of the votes in the *Most Favorite Idols* survey conducted annually that involved 2,000 Brazilian male and female respondents aged 13 to 29. *Forbes* acknowledged that Isabella has been "gaining a new foothold in Brazil's beauty trends" and cited it as one of the reasons why 4LUV topped *Forbes* Brazil Power Celebrity in April 2019. Isabella was the most-searched female B-pop artist of 2019 according to Google's mid-year chart. That year, Isabella was also ranked as the most popular female B-pop idol in a survey conducted in Brazilian public schools in the cities of São Paulo and Rio de Janeiro. Since November 2018, Isabella has been the face of Converse Brazil, becoming their first female brand ambassador. Starting with the ‘One Star Campaign’ under the slogan ‘no one can evaluate me’, Isabella and Converse have campaigned for support on one's own values and standards.

She became one of the most in-demand endorsers in Brazil, and has been hailed a "CF Queen". As of May 2021, Isabella is the most-followed Brazilian pop artist individual on Instagram, with over 63.2 million followers.

## **Endorsements**

Isabella was chosen as the new model for Chanel Brazil Beauty and shot her first pictorial for the brand with *Harper's Bazaar* Brazil as their new muse in January 2018. Jennie became the Ambassador of Chanel Brazil in June. Isabella attended the launch of Chanel's new fragrance "Les Eaux De Chanel" in Deauville, France, that same month. She met and interviewed Chanel's in-house perfume creator, Olivier Polge, and shot a pictorial for his new collection of fragrances with *Cosmopolitan* Brazil. In October, she became the Global Ambassador for the French fashion house, joining label-mate Jackson. She attended her first Chanel fashion show as a Brazilian representative during Paris Fashion Week, sitting front row next to Elle Fanning and Jacob Elordi.

Kiss Me, a Brazilian luxury beauty brand, announced in January 2019 that they had chosen Isabella as their new model due to her "elegant and luxurious" image. She will represent the brand alongside her fellow 4LUV member Gabriela, as the company aims to expand its target audience through both models. Isabella's first advertisement for the brand was in February for the *Red Vibe* lip series, the sales were seven times higher than Kiss Me's previous lip product and due to the growing popularity they are referred to as "Isabella's lipsticks".

Telstra, Australia's largest telephone company, recruited Isabella an endorsement model alongside Jacob Elordi in February 2020. On February 2021, Isabella was announced as the face and Brazilian ambassador of *Pantene*, having as predecessors Camila from Girls' Generation and Gisele Bündchen.

## **Discography**

*As a 4LUV member, see also: 4LUV discography*

### **Studio Albums**

BRA
* Labels: SM, Interscope
* Formats: CD, digital download