BDM Television

**BDM Television** (Banlieue Diversité Média) is an associative television channel with a citizen vocation broadcast on channel 31 of TNT. It is also accessible on television by ADSL.

BDM TV follows an editorial line whose main axis is the promotion of diversity, citizenship, sport, art, culture, neighborhoods and living together. The channel appears as a local television that would reflect diversity and "positive energies". of today's France.

## History

In 2007, the CSA granted a broadcasting authorization to the Association Banlieues du Monde, which thus created the banlieue Diversité Média channel known as "B.D.M. TV". The channel broadcast for the first time on 20 March 2008 on DTT via the TDF network.

BDM TV is authorized to broadcast 28 hours a week on DTT channel 31 in Île-de-France from 8 a.m. to 12 p.m.

### 2008 to 2009

On 20 March 2008, BDM TV began broadcasting and broadcasting its programmes.

The president of the channel is Ibrahime Sorel Keita, the technical director is Marc Thibault. The majority of the programs are then produced by the BDM TV team and the associative collective representing diversity and neighborhoods.

### September 2009 to August 2012

Following the departure of Marc Thibault, the association banlieues du monde signs a partnership with the JPROD (Productive Youth) which will ensure the technical follow-up of the BDM TV channel.

Joël Menuel is appointed To the position of Technical Director following the departure of Mr. Thibault.

In *September 2010, the channel carried out a visual overhaul, a change in the number of programmes with programmes in accordance with its editorial charter*.

Thus, thanks to the contribution of these new programs, the channel imposes its brand of "No. 1 on diversity" within the PAF in particular by offering programs that it is the only one to broadcast on TNT: classification of urban and oriental music, playlists and broadcast ranges open to talent, new programs on Islam, diversity associations and successes.

During this period, BDM TV used its notoriety to promote strong causes, in particular by broadcasting free advertising spots of major humanitarian organizations (Les Restos du cœur, Unicef, Sidaction...).

This notoriety will be confirmed by the audience figures since BDM TV will be ranked number 1 of the Ile-de-France channels in DET (listening time per viewer) with an average of 52 minutes.

### September 2012 to November 2013

In September 2012, the President of the Association Banlieues Du Monde and the President of the MTD Finances Group decided to create a SARL called France Diversité Média (FDM) to find funding to relaunch the BDM TV channel.

The BDM Association, majority shareholder appoints the president of the MTD Finance Group managing this company and a partnership is concluded between the BDM Association and the FDM SARL.

The Association Banlieues Du Monde remains the exclusive owner of the channel still managed by Mr. Ibrahime Sorel Keita and the sole holder of the csa authorization.

The former management team is gradually being replaced by some of the employees of the MTD Finance Group.

Several new programs appear on the air to the detriment of the old ones that have made the notoriety of BDM TV.

### November 2013

Following numerous disagreements between the president of **BDM TV** and the manager of FDM, the board of the association Banlieues Du Monde asks that the editorial line of the channel be expressly followed, the spirit and ethics of the partnership respected.

The changes having not been made, the channel losing notoriety, moving away from its editorial line and its primary mission after several interpellations of the manager of FDM, the office of the *BDM association noted the rupture of its partnership* with SARL FDM.

### October 2014 to August 2017

The association Banlieues du Monde, creates a management committee of the BDM TV channel. This body responsible for the effective management of the channel a viewing committee is also set up as well as a Steering Committee.

On November 2, 2014, the management committee voted to change the visual design of the antenna and refocused the editorial content of the channel on its initial line of promoting diversity and living together.

Since August 2017, the channel does not broadcast any program, on channel 31 of the TNT we see a color target.

#### When did the channel shutdown?

At the beginning of 2018, the CSA put the channel on notice for non-broadcasting of a program.

## Visual identity

The colors of the chain are blue, green and orange-yellow on the side. The dressing is carried out jointly by BDM TV and PETAL TV.

From September 25, 2010, in order to revitalize the image of the channel, BDM TV changes its logo and antenna cover. The creation of the logo and antenna cladding are entrusted to the Hitmaker Production teams. The new logo depicts three televisions (view in perspective) each containing one of the three letters.

This new graphic case is supposed to give a more current color to the channel in the face of increased competition from other DTT channels. It is based on motion design, advertising jingles are staging of the letters P - U - B. Some pub jingles are adapted to the programs they precede and/or succeed.

Seasonal dressings are broadcast on air to illustrate periods such as the end and beginning of the year holidays and holidays.

From 2012 to 2014, the logo on the air remains unchanged, on the other hand there is no longer antenna dressing or advertising jingles, the manager of France diversité Média wishing to change line to "bring in investors".

Finally, the channel will broadcast without graphic design during the partnership period at France Diversité Média (except the logo on the air).

From October 29, 2014, BDM TV changes its logo and puts on the air a new skin entrusted to the agency Hitmaker Production. This skin immediately puts the channel on a new niche. Indeed, in order to achieve a resounding comeback, the channel is equipped with a dressing mixing 3D, graphic motion and also high-end filming for transitions and self-promotion jingles. The pub jingles are entirely made in 3D with the concept of making the word "Pub" appear in an everyday universe.

A series of pub jingles and seasonal dressing are made in another concept to announce particular periods (holidays, Christmas, New Year's Day, etc.)

These graphic changes can also be seen on the channel's new website.

## Broadcast

BDM TV is broadcast from 8am to noon every day on channel 31 of TNT in Île-de-France, it shares this channel with the channels tomorrow IDF, Cinaps TV and Télé Bocal. Its programs are also broadcast at the same times on SFR channel 337, Free channel 345, Bbox channel 401 and Numericable channel 94.

 Tuesday
 Wednesday
 Thursday
 Friday
 Saturday
 Sunday

## Programs in descending order of hearing

1. People Soul (hosted by Mous's)
2. Asset France
3. Mission Sport
4. Positive Energies
5. Ex Pressure
6. In acoustics
7. 7th Art
8. Mode Archy
9. The Immortals
10. Don't Lie With Dee Lay
11. Oriental Top 10
12. Zikaload
13. We're going to do the Show
14. Street 15
15. African Best Star
16. La Matinale (hosted by Rachid Jelti)

## Organization

### Leaders

* President:
	+ Ibrahime Sorel KEITA
* Steering Committee:
	+ Bertrand DEYAWE
	+ Joel MENUEL
	+ Abdoulaye BARRY
	+ Nader ALAMI
	+ Siraye CISSE
* Steering Committee:
	+ Association Banlieues du Monde
	+ CAQ Network 40
	+ Friends Club
	+ Sponsors Club

## References

1. ↑ [1] [archive], Published on April 30, 2018, on the csa.fr

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