The Voice of China

The Voice of China is a Chinese reality television singing competition broadcast on Central TV. It airs every Thursday at 9 PM on CTV-1.

Opening song: "I Believe"

## Concept

The Voice is a large-scale singing talent show. The competition format is the same as other traditional singing programs, starting from the preliminary auditions, then letting the coaches choose their contestant students before proceeding to the group stages, and the finals after that. The program’s format might be the same as the traditional singing show format, but its core and selling points are different. In the studio setup, the seats of the four coaches are the key. During the auditions, the coaches’ seats are all facing with backs to the stage. They won’t see the contestant and won’t know their gender, height, or looks. They will only be able to hear their voice and singing talent, using these factors to decide if the contestant will pass or fail. This is also why the program’s name is The Voice!

## Coaches

1. Zhang Xia
2. Fan Wenli
3. Chen Guang
4. Zhang Yuanqi

## Known Competitors

* Luo Yu
* Sun Daxuan
* Shi Fangru
* Qian Pingfan
* Yuan Tong
* Zhou Danian

### **Final Results:**

* Champion: Dong Hao
* Runner-up: Qian Pingfan
* Second Runner-up: Luo Yu
* 8th Place: Yuan Tong

## Zhang Ye's Advertising Slogan

I-will-not-accept-any-gifts-this-year The-only-gift-I-will-accept-is-Brain Gold There’s-no-need-to-watch-any-TV-shows-this-year The-only-TV-show-you-need-to-watch-is-The Voice The-authentic-health-product The-authentic-The Voice Welcome-to-the-broadcast-of-The Voice of China-brought-to-you-exclusively-by-our-title-sponsor-leader-in-health-products-Brain Gold Drink-Mount Zhou Mineral Water-to-show-your-support-for-The Voice The-most-favored-student-of-the-four-coaches-for-this-season-of-The Voice-will-get-a-chance-to-join-Mount Zhou Mineral Water’s Music Dreams Tour Text-to-support-your-favorite-singers-and-you’ll-get-a-50-yuan-book-voucher-from-EveryRead.net We-thank-EveryRead.net-for-their-generous-support-of-our-singers-of-The Voice For-any-of-our-contestants-as-long-as-they-get-acknowledged-by-at-least-three-coaches-they’ll-win-a-10,000-yuan-Music Dreams Scholarship Sponsored-by-Brain Gold. We-also-give-our-thanks-to-Beijing Dahua Hotel-for-sponsoring-the-accommodations-for-the coaches-of-The Voice of China!

* The original Hu Qiaohua (Hua Shao) advertising slogan recital can be viewed here
* The advertising slogan consisted of around 200 words, which Zhang Ye finished reciting in 14.7 seconds

## Ratings

 3
 4
 5
 6
 7
 8
 Finale

* The average viewership was maintained at above 2%

## Production Team

* Executive Director - Zhang Ye
* Host - Zhang Ye
* Executive Producer - Fu Sihong
* Assistant Director - Zhang Zuo
* Assistant Director - Ha Qiqi
* Technical Director - Wu Yi
* Equipment - Little Zhao
* Little Wang
* Sister Liu
* Little Sun

## Advertisements

### **Title Sponsor**

Price: 100 million RMB

* Brain Gold

**Other Sponsors**

* Mount Zhou Mineral Water
* EveryRead.net
* Beijing Dahua Hotel

The first tier advertisements were originally priced at 3 million RMB. After the first episode, the price was raised to 4 million RMB but still sold out in 20 minutes.

## Production

When The Voice of China was first proposed, it was met with a lot of criticisms from the program team and they were not optimistic about it. Nevertheless, it was still approved since Zhang Ye has never failed in his programs before. They were given initial funding of 20 million RMB, which is far from enough to support Zhang Ye's vision for the program.

They first needed a microsite on the website of Central TV Department 1 or have a standalone website of its own to promote and update the latest news on the program and act as a platform to interact with the public. In the future, there will also be spontaneous polls for audiences to take part in. Then they put out information like the registration contact number and application methods on television commercials or website advertisement banners. After that, they set aside a time and arranged for the applicants to come in waves for the preliminary auditions. Lastly, they borrowed and bought the best quality of props and equipment. The initial budget of 200 million RMB was all spent on buying the top-tier equipment.

After being promised that the title sponsorship fees will be directly injected into the program team's funding and can be freely allocated by Zhang Ye, he immediately contacted the big companies, but none of them responded positively. Zhang Ye then contacted Wu Mo and convinced him to invest 100 million RMB for the title sponsorship by promising him that his viewership ratings will be very high and that the investment will be worth it.

After settling the funding issues, Zhang Ye was able to sign Zhang Xia, Fan Wenli, and Chen Guang with a joining payment of 10 million RMB each, and the Heavenly Queen Zhang Yuanqi with a joining payment of 40 million RMB as well as a song from Zhang Ye.

Contestants who sent their demos were chosen by Ha Qiqi and some professionals and were called for the preliminary auditions with Zhang Ye. During the auditions, each contestant is called one at a time and they sang their chosen song a cappella. Due to a disagreement between the music industry professionals and Zhang Ye with regards to the judging, the professionals quit from the panel.

After Zhang Ye realized that some promising candidates cannot come to Beijing so he decided to send some staff members to key cities in China to carry out additional preliminary auditions there.

Due to Zhang Ye's busy schedule, he forgot to prepare the theme song until the coaches arrived to record it, so he rushed to write it in half an hour. When the coaches heard the song, they were very satisfied with it.

It was later announced that The Voice will be broadcasting one month ahead of its original schedule. Although they haven't prepared much by the time of the announcement, they were still able to complete all preparations in six days without cutting any corners.

## **Trivia**

* Gao Jun & Shila - Qingzang Plateau (青藏高原 - 高俊/茜拉)
* Qingzang Plateau - Li Na (青藏高原 - 李娜)
* Robert Yang - I Believe
* Hu Qiaohua (Hua Shao) advertising slogan recital
* The entire production was finished in 20 days, the fastest production timeline ever
* The exclusive online broadcast copyright was sold for 80 million RMB, the highest amount in the industry in the history of all programs at the time, and was broken by
* It had the highest title sponsorship fee at the time (100 million RMB) and was broken by
* It had the highest production budget at the time (120 million RMB) and was broken by
* The premiere episode's viewership was number 1 for the same time slot, for the week, for the month, and for the year

* The season finale episode broke the nationwide viewership ratings record by securing a shocking 2.45%!!
* National Television Awards Most Popular Television Show Award goes to—The Voice of China!" Among all the coveted awards, this award was of the highest value. This was the award that comprehensively affirmed a show!