Boomerang (Australia and New Zealand)

**Boomerang** is a cable and satellite television channel owned by Turner Broadcasting System Asia Pacific , a unit of Time Warner and its main flagship channel of Cartoon Network. The Australian version of Boomerang was launched on 14 March 2004 as part of the Foxtel Digital launch, with a line-up very similar to that of the US and UK version.

Originally devoted to classic animation from studios such as Hanna-Barbera, the channel has since expanded to include more contemporary programming. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.

The free trial for Boomerang and Cartoon Network ended 27 February 2017. After the free trial ended, Boomerang relaunched on Fetch TV, removing the free trial status.
On 14 June 2018, Boomerang Australia ceased operations.

## Branding

### 1st look

   Like the American version, the bumpers features children's toys and merchandise modeled after classic Hanna-Barbera characters. These bumpers are used on Boomerang in the United States and were animated by Primal Screen. The bumpers were used from launch to February 2005. During this time, Boomerang's programming (which consisted entirely of pre-1980s Hanna-Barbera animation) followed a looping format whereby 8 hours of cartoons were shown everyday between the hours of 12am and 8am, repeated between the hours of 8am and 4pm, and repeated once more between the hours of 4pm and 12am. The looping format was scrapped in February 2005.

### 2nd look

In February 2005, Boomerang's bumpers for the first time had an Australian voiceover, in addition to new Show-Specific We'll Be Back/Back to the Show bumpers. The previously used Station IDs with the toys were retained, although they were edited to include the Australian voiceover. Between November 2006 and June 2007, Boomerang gradually phased out numerous 1960s and 1970s Hanna-Barbera cartoons, that were replaced with Cartoon Network original series (otherwise known as Cartoon Cartoons) which made up roughly half of Boomerang's line-up at the time.

### 3rd look

   In November 2007, Boomerang was re-branded as "the home of greatest toons of all time" – as is mentioned in one promotional bumper – and no longer considered itself an outlet for classic cartoons. Boomerang introduced new 'storyboard-style' bumpers, which were animated by fwak animation, and a new logo. As the logo, bumpers and voice overs changed, much of the programming did too. All Cartoon Cartoons and classic Hanna-Barbera cartoon were axed, if not airing in the wee hours of the night.

   Since November 2007, several new series including pre-school, anime and live-action programs have been seen on Boomerang given Time Warner's acquisition of Australian broadcast rights to shows from numerous studios around the world. As a result, the Australian Boomerang schedule is significantly different from that of the original USA version.

Some '60s and '70s Hanna-Barbera cartoons have returned to Boomerang for brief periods, initially airing most prominently on The Zoo and Boom, Boom, Boom before the former was axed and the latter was relaunched. From September to December 2011, Boomerang has once again devoted a significant portion of its weekend schedule to these Hanna-Barbera programs, signalling somewhat of a return to its roots as a haven for classic animation.

### 4th look

    On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.

### 5th look

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.

## Programming

### Final

* *Angelo Rules*
* *Be Cool, Scooby-Doo!*
* *Bunnicula*
* *Chowder*
* *Doraemon* (US dub)
* *Dorothy and the Wizard of Oz* (June 26, 2017-present)
* *DreamWorks Dragons*
* *The Garfield Show*
* *Grizzy and the Lemmings*
* *Horrid Henry*
* *Inspector Gadget*
* *Lego Friends*
* *Looney Tunes*
* *The Looney Tunes Show*
* *Mr. Bean: The Animated Series*
* *My Knight and Me*
* *My Little Pony: Friendship is Magic*
* *The New Scooby-Doo Mysteries*
* *Pat the Dog* (June 3, 2017-present)
* *The Patty's Pinch & Friends*
* *Pirate Treasure Adventures*
* *Pink Panther and Pals*
* *Pound Puppies*
* *The Powerpuff Girls* (1998 series only)
* *Shaun's Royal Championship*
* *Scooby-Doo! Mystery Incorporated*
* *The Scooby-Doo Show*
* *Sonic Boom*
* *Strawberry Shortcake's Berry Bitty Adventures*
* *Talking Tom and Friends*
* *Tom and Jerry*
* *The Tom and Jerry Show*
* *Tom and Jerry Tales*
* *Wacky Races*
* *Wabbit*
* *What's New, Scooby-Doo?*

### Former

* *13 Ghosts of Scooby-Doo*
* *2 Stupid Dogs*
* *A Pup Named Scooby-Doo*
* *The Addams Family*
* *The Adventures of Bottle Top Bill and His Best Friend Corky*
* *The Adventures of Chuck and Friends*
* *The Adventures of Tintin*
* *Alf: The Animated Series*
* *All Dogs Go to Heaven*
* *The All-New Scooby and Scrappy-Doo Show*
* *The Amazing Chan and the Chan Clan*
* *The Amazing Splashinis*
* *Animaniacs*
* *Astro Boy (1980s)*
* *Atomic Betty*
* *The Atom Ant/Secret Squirrel Show*
* *Augie Doggie and Doggie Daddy*
* *The Banana Splits*
* *The Batman*
* *Belle and Sebastian*
* *Birdman and the Galaxy Trio*
* *Care Bears*
* *Care Bears: Adventures in Care-a-lot*
* *Care Bears: Welcome to Care-a-Lot*
* *Cake*
* *Captain Caveman and the Teen Angels*
* *Casper and the Angels*
* *Casper's Scare School*
* *Chaplin and Co*
* *The Centurions*
* *Codename: Kids Next Door*
* *Cow and Chicken*
* *Dastardly and Muttley*
* *Dexter's Laboratory*
* *Di-Gata Defenders*
* *Dragon Tales*
* *Droopy: Master Detective*
* *Duck Dodgers*
* *Dumb and Dumber*
* *Dynomutt, Dog Wonder*
* *Ed, Edd n Eddy*
* *The Fantastic Four*
* *Fantastic Max*
* *Fish'n Chips*
* *The Flintstones*
* *The Flintstone Kids*
* *Foster's Home for Imaginary Friends*
* *Fraggle Rock*
* *Frankenstein Jr. and The Impossibles*
* *The Further Adventures of SuperTed*
* *Galaxy Squad*
* *Garfield and Friends*
* *The Gary Coleman Show*
* *Gravity Falls: The Mysteries of Dipper and Mabel*
* *The Great Grape Ape Show*
* *Gon*
* *Guess with Jess*
* *Heathcliff and Marmaduke*
* *He-Man and the Masters of the Universe*
* *Help! It's the Hair Bear Bunch*
* *The Herculoids*
* *Hokey Wolf*
* *Hong Kong Phooey*
* *Horseland*
* *Hot Wheels Battle Force 5*
* *Huckleberry Hound*
* *I Am Weasel*
* *Inch High, Private Eye*
* *Inspector Gadget*
* *Jabberjaw*
* *Jem*
* *The Jetsons*
* *Jimmy Two-Shoes*
* *Johnny Bravo*
* *Jonny Quest*
* *Josie and the Pussycats*
* *Josie and the Pussycats in Outer Space*
* *Justice League*
* *Justice League Unlimited*
* *Krypto the Superdog*
* *Lassie*
* *Laff-a-Lympics*
* *The Legend of the Volcano Sisters*
* *Legion of Super Heroes*
* *Late Night Black and White*
* *The Life and Times of Juniper Lee*
* *Lili's Island*
* *Lippy the Lion*
* *Little Red Tractor*
* *Loonatics Unleashed*
* *Madeline*
* *Magilla Gorilla*
* *Marvel Super Hero Adventures*
* *Matt's Monsters*
* *Megas XLR*
* *Merlin the Magical Puppy*
* *Mr. T*
* *Mike, Lu & Og*
* *Monchhichis*
* *Mr. Bean*
* *Mr. Magoo*
* *My Dating's Stepbrother*
* *The Mysterious Cities of Gold*
* *The New Adventures of Captain Planet*
* *The New Scooby-Doo Movies*
* *The New Shmoo*
* *The New Woody Woodpecker Show*
* *Out of Jimmy's Head*
* *Ozie Boo*
* *Pablo the Little Penguin: The Series*
* *Paw Paws*
* *The Perils of Penelope Pitstop*
* *Peter Potamus and So-So*
* *The Pink Panther Show*
* *Pink Panther & Pals*
* *Pixie and Dixie and Mr. Jinks*
* *Police Academy*
* *Popeye*
* *Pokémon* (Season 18 only) (Moved to Disney Channel)
* *Postman Pat*
* *Powerpuff Girls Z*
* *Puppy in My Pocket: Adventures in Pocketville*
* *Quick Draw McGraw*
* *Raggs*
* *The Real Adventures of Jonny Quest*
* *Richie Rich*
* *Ricochet Rabbit & Droop-a-Long*
* *The Road Runner Show*
* *Robots: The Series*
* *The Ruff & Reddy Show*
* *Sabrina: The Animated Series*
* *Sabrina's Secret Life*
* *Samurai Jack* (Now on The Comedy Channel)
* *Sinbad Sails Alone*
* *Scooby-Doo and Scrappy-Doo*
* *Scooby-Doo, Where Are You!*
* *The Secret World of Benjamin Bear*
* *Shaggy & Scooby-Doo Get a Clue!*
* *She-Ra: Princess of Power*
* *Sheep in the Big City*
* *Skatoony*
* *Shirt Tales*
* *The Smurfs*
* *Snagglepuss*
* *Snooper and Blabber*
* *Space Ghost and Dino Boy*
* *Speed Buggy*
* *Speed Racer*
* *Speed Racer: The Next Generation*
* *Strawberry Shortcake*
* *Super Friends*
* *Superman: The Animated Series*
* *Swat Kats*
* *The Sylvester and Tweety Mysteries*
* *The Tom and Jerry Comedy Show*
* *Tom and Jerry Kids*
* *The Transformers*
* *Transformers Academy*
* *Transformers: Rescue Bots*
* *Thundercats*
* *Time Squad*
* *Top Cat*
* *Touche Turtle and Dum Dum*
* *Wacky Races*
* *Wally Gator*
* *Winx Club*
* *Woody Woodpecker*
* *Woody Woodpecker: Escape from Buzz Buzzard Park*
* *Yo Yogi!*
* *Yogi Bear*
* *Yogi's Treasure Hunt*
* *Young Robin Hood*

## References

1. ↑ Knox, David (23 November 2012). Boomerang channel to refresh TV Tonight. TV Tonight. Retrieved on 29 January 2013.
2. ↑ Littleton, Cynthia (14 October 2014). http://variety.com/2014/tv/news/turner-sets-global-relaunch-of-boomerang-to-focus-on-family-viewing-1201329469/. Variety. Retrieved on 14 October 2014.
3. ↑ Boomerang Highlights July 2016. Eckfactor. Retrieved on 4 May 2016.
4. ↑ https://www.foxtel.com.au/got/whats-on/tv-guide/Doraemon/86595721
5. ↑ 5.0 5.1 https://www.regularcapital.com/wp-content/uploads/2017/04/BoomerangAustraliaJune2017Highlights.pdf
6. ↑ Boomerang Highlights June 2016. Eckfactor. Retrieved on 1 April 2016.
7. ↑ Boomerang Highlights July 2016. Eckfactor. Retrieved on 4 May 2016.

## External links

* Boomerang Australia & New Zealand Website