Experts From Cultural Metaverse Special Committee Visit miHoYo

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2023年9月15日下午，中国文化产业协会文化元宇宙专委会（以下简称“专委会”）专家前往上海米哈游网络科技公司调研考察。专委会主任解学芳教授、常务副主任臧志彭教授、常务委员王朝晖教授、高级专家委员林志明、高级专家委员麻国安、专家委员高岩、专家委员王伊千、专家委员张睿及秘书处余晨雨等人参与调研。米哈游公共事务部负责人夏文婷、张乐颜及接待处相关人员对专委会专家一行进行了热情接待和专业讲解。
On the afternoon of September 15, 2023, experts from the Cultural Metaverse Special Committee of the China Cultural Industry Association (hereinafter referred to as the "Special Committee") visited Shanghai miHoYo Network Technology Company for research and investigation. The delegation of the Special Committee included Professor Jie Xuefang, the Director of the Special Committee, Professor Zang Zhipeng, the Executive Vice Director, Professor Wang Chaohui, the Executive Committee Member, Senior Expert Committee Members Lin Zhiming and Ma Guo'an, and Expert Committee Members Gao Yan, Wang Yiqian, Zhang Rui, and Secretary Yu Chenyu. miHoYo's Public Affairs Department Head Xia Wenting, Zhang Leyan, and relevant personnel from the reception department warmly received and provided professional explanations to the delegation of experts.

在交流座谈会环节，夏文婷通过几次“搬家”作为关键节点，对米哈游公司的发展历程进行了简要介绍。米哈游公司起源于2011年，从3个大学生组成的创业团队到如今全球总员工超过6000人的公司团队，这十二年来米哈游稳扎稳打，走出了属于自己的发展道路。她指出米哈游公司发展得益于四大关键要素，即上海创新创业的营商环境、全球业务和国际化人才队伍、围绕原创IP打造全产业链和坚持以技术研发为本，并结合案例深入讲解了上述四大方面。
During the exchange and discussion session, Xia Wenting briefly introduced the development history of miHoYo with key milestones, using several "relocations" as critical points. miHoYo originated in 2011, starting as a startup team of three college students and has now grown into a company with over 6,000 employees worldwide in the span of twelve years. She pointed out that miHoYo's development benefited from four key elements: the business environment for innovation and entrepreneurship in Shanghai, a global business presence and an international team, the complete industry chain built around original intellectual property, and a commitment to technology research and development as the foundation. She provided in-depth explanations for these four aspects using specific examples.

臧志彭教授简要介绍了此次前来调研的各位专委会成员。解学芳教授认为米哈游未来可以考虑开展相关原创IP的衍生开发形成完整的产业价值链。王朝晖教授指出，米哈游公司基于游戏社交平台的玩家评论与交流能够即时获得一线玩家的内容反馈，从而完善产品。林志明教授指出米哈游公司在虚拟世界与虚拟生活构建上的优势，同时指出游戏公司虚拟宇宙所面临的硬件上的问题与限制。麻国安教授关注到了米哈游公司的法律合规与版权发展情况，并提出了针对性的建议。
Professor Zang Zhipeng briefly introduced the members of the expert committee who came for the research. Professor Xie Xuefang suggested that miHoYo could consider developing derivative content related to their original intellectual property to form a complete industry value chain. Professor Wang Chaohui pointed out that miHoYo's ability to gather player comments and feedback on their gaming social platform in real-time could help improve their products. Professor Lin Zhiming emphasized miHoYo's advantages in constructing virtual worlds and virtual life, while also noting the hardware-related issues and limitations faced by game companies in the virtual universe. Professor Ma Guo'an focused on miHoYo's legal compliance and copyright development and offered specific recommendations.

专委会专家还介绍了《中国文化元宇宙白皮书》面向全国征集示范案例与先锋机构的情况，并与米哈游在案例征集和项目投资等方面达成了合作联系。本次调研让专委会专家对国内外游戏产业未来元宇宙发展方向和问题也有了更为深入的理解。
The expert committee members also discussed the collection of demonstration cases and vanguard organizations for the "China Cultural Metaverse White Paper" nationwide and established cooperation with miHoYo in areas such as case collection and project investment. This research visit allowed the expert committee to gain a deeper understanding of the future development directions and challenges of the domestic and international gaming industry in the metaverse.