Mori Gyaru

Mori Gyaru is a substyle of both gyaru and mori girl, and incorporates aspects of both styles. It is often confused with or overlaps with Bohemian Gyaru, Himekaji, Roma Gyaru, and Hime Gyaru. In fact, many Mori Gyaru outfits actually pass for, or are actually, other substyles. What sets the substyle apart from these other established gyaru styles is simply its naming and acceptance by the Mori community internationally.  Aside from its acceptance, the style may be considered a micro-trend, or microstyle, by some within the gyaru community.

## The Name

Mori Gyaru has been called by many names. The original term, 森ギャル was coined in Popteen by Yui Kanno.  The term moru (盛る) was also used by Rin from Ageha.  The term was mainly accepted by International communities, however, as it faded into obscurity in the gal scene.

## Fashion Basics

Mori gyaru focuses on a natural twist to the traditional gyaru style. It incorporates the silhouette of gyaru with many of the natural fashion aspects of mori kei.

### Clothing

Mori gyaru's color schemes are natural tones, such as cream, light floral colors such as pink and blues, and browns. Clothing items are often draping and layered, with less of a focus on a sexy silhouette. Common materials are lace and cotton. Mori gyaru also includes lots of florals and ginghams.

The style most often features shorter hemlines than mori kei, similar to classic gyaru styles. But longer hemlines, such as maxi dresses, can also be used.

### Hair and Makeup

Mori gyaru may have some traditional aspects of gyaru, but often tones them down. For instance, mori gyaru may have bigger hair styles, but they have more natural styles such as light waves and curls, or braids. Another example is the use of makeup in mori gyaru, but much less extreme than typical gyaru, and much more makeup used than mori kei's minimal makeup style.

### Accessories

Common accessories in mori gyaru include straw hats, flowers worn in the hair, large flower crowns, baskets, berets, and leather bags.

## Brands

No brands specifically exist for Mori Gyaru. However, popular brands like Liz Lisa, Yumetenbou, and Dearly produced clothing lines that catered to the natural aesthetic in the past.

### Magazine

Mori Gyaru was mentioned in April issue of Popteen Yui Kanno.  It was also mentioned in "Rin's Top 10" in Ageha Model's Top 10.

## Gallery

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## References

1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Almost Mori: What is Mori Gyaru?" idontknowmuchbutimlearning. July 2, 2019. Retrieved September 13, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/07/almost-mori-what-is-mori-gyaru.html
2. ↑ 2.0 2.1 2.2 2.3 2.4 "Trendwatching: Mori Gyaru." Universal Doll. April 2, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20190326213400/https://universal-doll.com/2010/04/trendwatching-mori-gyaru/
3. ↑ 3.0 3.1 "The Top 10 Meme from Ageha & Mitsu's Top 10." Universal Doll. March 18, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20160405172257/http://universal-doll.com/2010/03/the-top-10-meme-from-ageha-mitsus-top-10/
4. ↑ 4.0 4.1 "Gyaru 101: Mori Gyaru." Papilion. June 24, 2020. Retrieved September 13, 2020 from http://magazine-papillon.com/site/gyaru-101-mori-gyaru/
5. ↑ 5.0 5.1 5.2 "Mori Substyle; The Mori Gyaru." The Berry Drop in the Forest. March 18, 2015. Retrieved September 13, 2020 from http://berrydroplife.blogspot.com/2015/03/mori-substyle-mori-gyaru.html