Disney Junior

**Disney Junior** is an American pay television channel that is owned by the Walt Disney Television unit of The Walt Disney Company through Disney Channels Worldwide.

It is aimed mainly at children aged 2-7, its programming consists of original first-run television series, theatrically-released and home media-exclusive movies and select other third-party programming.

## History

### Origins

See Also: Playhouse Disney

The Walt Disney Company first attempted to launch a 24-hour subscription channel for preschoolers in the United States, when the company announced plans to launch the Playhouse Disney Channel, a television offshoot of Disney Channel's daytime programming block Playhouse Disney, which launched on the channel on May 8, 1997 (airing during the morning hours seven days a week, with the Monday through Friday blocks lasting until the early afternoon). Plans for the United States network were ultimately shelved, however dedicated Playhouse Disney Channels were launched in other countries internationally.

The development of Disney Junior began on May 26, 2010, when Disney-ABC Television Group announced the launch of the channel as a pay television service, which would compete with other subscription channels targeted primarily at preschool-aged children such as Nick Jr., Qubo, and Sprout; in addition, the Playhouse Disney block on Disney Channel would also be renamed under the Disney Junior banner, prior to the launch of the channel of the same name. The announcement also called for the 22 existing programming blocks and pay channels outside of the United States bearing the Playhouse Disney name being rebranded as Disney Junior.

The flagship channel in the United States intended to replace Soapnet, a Disney-owned channel featuring daytime soap operas seen on the major broadcast networks (including sister network ABC) and reruns of former primetime drama series, due to the continued decline in popularity and quantity of soap operas on broadcast television, along the growth of video on demand services (including the online streaming availability for soap operas) and digital video recorders that negated the need for a linear channel devoted to the genre.

### Network and Block Launches

Disney Junior first launched as a programming block on Disney Channel on February 14, 2011 at 6:00am Eastern Time with the Little Einsteins episode "Fire Truck Rocket" as the first program to air on the block. The Disney Junior channel was originally scheduled to launch in January 2012, but on July 28, 2011, the Disney-ABC Television Group pushed back the channel's launch date to an unspecified date in early 2012, then on January 9, 2012, the Disney-ABC Television Group announced that Soapnet's closing date for most cable providers was scheduled for March 22, 2012. Disney Junior's 24-hour subscription channel counterpart officially launched the following day on March 23, at 12:00am Eastern Time with the Mickey Mouse Clubhouse episode "Mickey's Big Surprise" as the first program to air on the channel. Programming featured on the channel's initial lineup included Jake and the Never Land Pirates, Mickey Mouse Clubhouse and freshman original series Doc McStuffins; the channel also launched a new short-form series A Poem Is. as well as the weekend movie block, the Magical World of Disney Junior.

Though it in effect took over the channel space held by Soapnet, an automated feed of that channel continued to exist for providers that had not yet reached agreements to carry Disney Junior (similar to other automated channel feeds that continued to operate during the transitions of Nickelodeon Games and Sports for Kids to The N (now TeenNick) and Fox Reality Channel to Nat Geo Wild), or held out so as to not lose subscribers due to the immediate loss of that network. These included some providers such as Cox Communications, Optimum, DirecTV, Verizon FiOS, and Time Warner Cable, which continued to carry Soapnet while having added the Disney Junior channel onto their channel lineups in turn. Soapnet's operations continued sixteen months later than had been originally planned, until the network finally ceased operations on December 31, 2013 at 11:59pm Eastern Time.

In 2012, Disney Junior launched the movie night anthology as Magical World of Disney Junior. The channel also premiered its first Disney Junior Original Movie, Lucky Duck during Magical World on Friday, June 20, 2014.

In 2020, Disney ceased its traditional wireline networks in the United Kingdom and Ireland, including its domestic Disney Junior network, in favour of Disney+.

## Programming

See Also: List of Programs Broadcast by Disney Junior

Programming on the Disney Junior channel includes original series (such as Vampirina), shows formerly seen on the now-defunct Playhouse Disney block (such as Mickey Mouse Clubhouse), plus re-runs of former original shows (such as Doc McStuffins) - including some that also air on the companion Disney Channel morning block and short-form series, as well as reruns of some older animated series that had previously been seen on sister network ABC, CBS (made prior to 1996) and programs from Disney Channel and Toon Disney, which are aired by the channel by popular demand (especially during the overnight graveyard slot). However, the channel also carries several non-Disney preschool shows (such as PJ Masks and Bluey).

### Programming Blocks

**Disney Junior Night Light** is the former name of Disney Junior channel's overnight programming block, running daily from 9:00pm to 4:00am Eastern and Pacific Time. The block, which debuted on September 4, 2012 and is sponsored by Babble (under a similar underwriter sponsorship agreement as that regularly used by Disney Channel and Disney Junior, which both operate as commercial-free services), consists of short-form programs intended for co-viewing among parents and their children. Features seen as part of the block include Picture This (which presents sketches of Disney characters being drawn), Sesh Tales (a segment featuring costumed finger puppets with twists on traditional fairy tales) and That's Fresh (a segment featuring cooking tips aimed at parents, presented by celebrity chef Helen Cavallo). Additional series under development at the block's launch included a photography series, a series that follows parents through the day their new baby comes home after being born, and a show about stay-at-home dads. Since 2017, Disney Junior's overnight programming has run unbranded and without the Night Light continuity.

## International Versions

Disney Junior, formerly known as Playhouse Disney, is available around the world.