Diet Coke

This means that it has been considered to have completely accurate information. If you can find a way to edit without deleting or adding false information, please feel free to do so.

*Not to be confused with Coca-Cola Zero Sugar*

**Diet Coke** is a sugar-free, low-calorie soft drink manufactured and distributed by The Coca-Cola Company. First introduced in 1982, Diet Coke quickly became one of the most popular soft drinks in the world, and today it is sold in more than 150 countries.

## History

Diet Coke is a popular sugar-free soft drink that was first introduced in the United States in 1982. The product was developed after the success of Diet Pepsi, which was introduced in 1964. Diet Coke was created by the Coca-Cola Company in response to the growing demand for low-calorie drinks, as well as concerns about the health risks associated with high sugar intake.

The development of Diet Coke began in the late 1970s, when the Coca-Cola Company began experimenting with new formulas for low-calorie drinks. The company wanted to create a product that would appeal to consumers who were looking for a healthier alternative to traditional soft drinks. After years of research and testing, the company finally introduced Diet Coke to the market in August 1982.

The launch of Diet Coke was a huge success, and the product quickly became one of the best-selling soft drinks in the United States. It was marketed as a healthier alternative to regular Coca-Cola, with the same great taste but without the calories and sugar.

Over the years, the Coca-Cola Company has continued to promote Diet Coke as a low-calorie and sugar-free alternative to traditional soft drinks. The product has become a mainstay in the company's portfolio and is sold in more than 150 countries around the world. The brand has also been expanded to include a variety of different flavors and variations, including Cherry Coke Zero and Diet Coke with Lime.

Today, Diet Coke remains a popular choice for consumers who are looking for a healthier alternative to traditional soft drinks. The product is also marketed as a popular mixer for cocktails, and has become a staple in many bars and restaurants around the world.

## Flavor Profile

Diet Coke is made with a unique blend of natural flavors, including citrus oils, cinnamon, and vanilla. The beverage has a crisp and refreshing taste, with a slightly tart finish. The use of aspartame, a zero-calorie sweetener, gives Diet Coke its distinctive flavor profile.

## Marketing

The launch of Diet Coke was supported by a major marketing campaign, including television and print advertisements, billboards, and in-store promotions. The ads featured images of young, active, and attractive people enjoying the beverage, and emphasized Diet Coke's low-calorie and sugar-free attributes. The marketing campaign helped to establish Diet Coke as a lifestyle brand, and the beverage quickly became associated with youth, fitness, and a healthy lifestyle.

## Varieties

Over the years, The Coca-Cola Company has introduced several variations of Diet Coke to appeal to different consumer tastes. Some of the most popular varieties include Diet Coke Cherry, Diet Coke Lime, and Diet Coke Vanilla. In recent years, the company has also introduced Diet Coke Ginger Lime and Diet Coke Feisty Cherry, which have been well-received by consumers.

## Controversy

Despite its popularity, Diet Coke has been the subject of controversy over the years. Some studies have suggested that the use of artificial sweeteners, such as aspartame, may be linked to health problems such as cancer and obesity. However, the safety of aspartame has been supported by a number of scientific studies, and the use of the sweetener in food and beverages has been approved by regulatory agencies around the world.