Kids' WB (Entertainment Brand)

Kids WB is a major entertainment brand for both the American Saturday Morning television block for The WB, the Sunday Morning television block, new streaming linear kids channel, and the huge Saturday Morning television block for The CW. The WB blocks and The CW former blocks carry programming from Warner Bros Animation, DC Comics, 4Kids Entertainment, Cartoon Network, Hanna Barbera and Warner Bros Anime Department. This is because since Pokemon was adopted in 1998 by Kids WB September Schedule, anime programming has been expanding to Kids WB with the block eventually expanding to the channel by September 20, 2019 with the 2019 Anvil Awards on The CW, The WB, CBS, Cartoon Network, Boomerang, Nickelodeon, Untitled Nickelodeon Spinoff Channel, and the new children's programming channel based on Kids WB. It been so popular that the channel and block been releasing to worldwide beside Canada. On the same September 20, 2019 day, it was announced that a Kids WB block on Global Television Network been adopted along with the digital/linear television channel of the same name on the digital subchannel of Global Television Network.

For the 2019 revision of the block on The WB and launch of the block on The CW, it is often nicknamed as "The Party Station" as of the result of the hosts, mascots and the newly designed Kids WB Backlot with a version of Warner Bros City (The WB begin to use that setting during the 2019-2020 season) designed by Jaden Johnson, the huge animator, maps and mods of his company that is a division of Jaden's Workshop. As of May 12, 2020, the CW block is often nicknamed "The Party Station" and the slogan for the block on The CW is Are You Ready?

On June 7th, 2019, while the weekday morning and afternoon block on The WB retain the 1997-2019 on air graphics package, the Friday Night Preview programming block on The CW introduces a current on air graphics package and a new Kids WB logo, which used the 2021 shield design with the original colors intact. Also announcing that on the June 8th, 2019, the same day, the WB block rebranding to the same look and the first week of Kids WB on The CW, Kids WB announced that it will produced a Saturday Morning Timeslot for TBS under Kids WB on TBS using the same new look as The CW and The WB.

## Kids WB on The WB (September 9, 1995-present)

**Kids' *WB!*** is an American children's programming block that has aired on The WB Television Network since September 9, 1995, The block serves programming mainly from Warner Bros. Animation, Hanna-Barbera, DC Comics and Cartoon Network, also airing select content from other companies.

## History

### Early years

Kids' WB debuted on The WB Television Network on September 9, 1995, airing on Saturday mornings from 8:00 a.m. to 11:00 a.m. and weekdays from 4:00 p.m. to 5:00 p.m. (the block was structured to air in all time zones, airing on a tape delay outside of the Eastern Time Zone, to adjust the recommended airtime of the block to each zone, and thus during its first five years an exact timeslot for its programs was not announced on-air). On September 7, 1996, the Saturday block was extended by one hour, airing from 8:00 a.m. to Noon Eastern Time.

Although the Kids' WB block aired on almost all of The WB's affiliated stations (including those later affiliated with The WB 100+ Station Group), the network's Chicago affiliate WGN-TV – owned by The WB's co-parent, the Tribune Company – declined to carry the weekday and Saturday blocks in order to air its weekday and Saturday morning newscasts (the first incarnation of the latter was later cancelled in 1998) and other locally produced programming (such as *The Bozo Super Sunday Show*) in the morning hours, and syndicated programming in the afternoons; Kids' WB programming instead aired on WCIU-TV. However, WGN's superstation feed carried the block when it carried The WB's programming from 1995 to 1999 to make the network available to markets without a local affiliate. WGN-TV began clearing Kids' WB on its Chicago broadcast signal in 2004, taking over the local rights from WCIU-TV.

On September 1, 1997, a weekday morning block was added from 7:00 a.m. to 8:00 a.m. and the weekday afternoon block was extended by one hour, running from 3:00 p.m. to 5:00 p.m. However, WGN's superstation feed, as well as some WB affiliates, had to wait until the next day, as they preempted the blocks to carry *The Jerry Lewis MDA Labor Day Telethon*. Some WB affiliates (such as WPIX in New York City, KTLA in Los Angeles and KWGN-TV in Denver, Colorado) aired the weekday morning block in conjunction with the weekday afternoon block, extending it to three hours, running from 2:00 p.m. to 5:00 p.m. On the same date, the block received an on-air rebranding – which included a revised logo and graphics package centered upon the Warner Bros. Studios lot theme that was also used in promotions for The WB's primetime programming during the network's first eight years on the air – which was developed by Riverstreet Productions, and lasted until 2005. However, the backlot theme returned in 2011 after the network dumped its "Game Station" branding that was in use as of 2009, and has remain the main image of the network ever since.

### Changes at Kids' WB

On February 13, 1999, Kids' WB made a breakthrough when the English dub of the anime series *Pokémon* by 4Kids Entertainment moved to the network from broadcast syndication. It became a major hit for the programming block, helping it beat Fox Kids with its animated block backed by Warner Bros. Other anime shows aired on Kids' WB in later years, such as *Cardcaptors*, *Yu-Gi-Oh!*, *Astro Boy*, *Megaman NT Warrior* and *Viewtiful Joe*.

### Discontinuation of Weekday morning block

On September 3, 2001, the Kids' WB weekday morning block was discontinued, with The WB giving that slot back to its local affiliates to carry locally produced shows, syndicated programming and/or infomercials. As a result, Kids' WB aired their Weekday block exclusively during the afternoons.

### Weekday afternoon block reduction, makes way for *Daytime WB*, return of Weekday morning block

On May 31, 2005, The WB announced that the weekday afternoon Kids' WB block would be reduced to one hour starting on January 2, 2006, to make room for "Daytime WB", a more adult-targeted general entertainment block featuring repeats of sitcoms and drama series formerly seen on the major networks. As a result, the Saturday morning Kids' WB lineup was extended by one hour on January 7, 2006, running from 7:00 a.m. to Noon, no longer affected by time zone variances.  However, the weekday morning block returned on September 24, 2007, and it was extended by one hour, thus making the then-new weekday morning block two hours.

### Kids' WB Today

Starting in September 2011, Kids' WB's weekday afternoon programming reverted back to airing from 3:00 p.m. to 5:00 p.m., therefore returning to a 2 hour format, and prompting *Daytime WB* to air at an earlier time. As of August 2014, Kids' WB's timezones have been re-affected by the timezone shifts of The WB. Therefore, on Saturdays, Kids' WB airs from 8:00 a.m. to 1:00 p.m., Weekdays airs from 7:00 a.m. to 9:00 a.m., and 3:00 p.m. to 5:00 p.m. eastern standard time, and has remained that way ever since.

In May of 2015, Kids' WB has announced that they would be reviving the *Fraturday* block for Friday afternoons in honor of the network's 20th consecutive season. The block returned on September 25, 2015. But, in April of 2018, a new block called "The Weekday Mash-Up" debuted consisting of different schedules for each day, thus causing the Fraturday block to end temporarily. However, the block returned full-time in September of 2019. Even though, the CW introduces a new on air look, branding and lineup shows for it new children's programming block, the WB weekdays blocks still has the 1997-2019 on air graphics package

The entire on air look, branding and lineup of shows on the block completely change with the addition of The CW Saturday Block launching. The block launches and the on air look for the WB block refreshing on June 8th, 2019 at 7am, the same time as the Kids WB on The CW will launch. The new on air look for The CW Saturday Block first aired as the Friday Night Premiere on The CW from 7PM to 9PM. Both, The WB and The CW introduces a new on air opening sequence that is homage to the 1999 Kids WB opening with the addition of Pokemon. Though before the Wacky Races come on at the same time as the CW Block launch, the new closed captioning bumper seen on the CW Friday Preview Show but the CW is replaced with just the closed captioning icon and the Kids WB logo and it is shorter version. The new announcer first heard on the Friday Night Preview on The CW reply: "This is the WB Television Network, with real closed captioning for the hearing aid, this is new look, same attitude on Kids WB."

## Kids WB on The CW (June 7th, 2019-present)

### History

In May 13, 2018, it was announced that The CW will be moving it Saturday Morning operation to Warner Bros Television and come up with the new Saturday Morning children's programming block for the network produced by Warner Bros. On November 17, 2018, it was reveal that Kids WB will be the name for the new Saturday Morning block outbid Nickelodeon and Hasbro. A day before New Year's Day, The CW placed its first look in its Facebook account.

For March 1st, 2019 during CW primetime programming, the first promo for the newly designed block for The CW was shown and posted on Youtube with thousands and thousands of likes, mostly where the most-beloved *Kids' WB* block is being revived with a different name. On March 2nd, 2019, Warner Bros Animation along with other companies and somehow helping with this, Universal Television, Fox Kids Worldwide, Saban Entertainment, Hasbro Studios, Disney Television Animation, Nickelodeon Productions and PBS Kids has plans to create lots of new original series and ask the Jaden's Workshop 2nd CEO, Jaden Johnson to create a new setting for the block. Also, he proceed to make new animated series and live action teen programming for the block and Warner Bros Animation announced to make a original series produced under the Kids WB Originals banner. So during Jerry Springer rerun and primetime programming on The CW, we see a 1 minute segment featuring Hailey Anne from Yo Kai Watch on The WB telling the viewers that something big is coming to the Kids WB block as they are planning something new. Thereby, (although first aired on *Cartoon Network*), *The Chronicles of Collin the Speedy Boy* was officially labeled as the first WB Kids original series. In addition, other companies including studios outside of U.S. would also produce original series for WB Kids while also creating it for their own countries. So due to that, Ion Television, Corus Entertainment division of YTV, Nelvana, Treehouse TV and Teletoon along with Family Network and Disney Channel created their programming for the Kids WB block and move their animated series to the block. From May 1, 2019 to June 8th, 2019, the screen bug of the CW during programming change to the unique screen bug with Kids WB logo and countdown to June 8th, 2019. On June 1st, 2019, Cartoon Network introduces a new scheduling lineup adding programming that will be coming on The CW and shows that is currently airing on The WB as a lead on to The CW launching of the block and the new block revision. On the same day, Kids WB announced that a new on air look created by Jaden Johnson, Jaden's Workshop and many animation company showing the new setting for the block.

The entire on air look, branding and lineup of shows on the block completely change with the addition of The CW Saturday Block launching. The block launches and the on air look for the WB block.The new on air look will later appear on June 8th, 2019, for the WB block and the first Saturday of the CW Block. The launch sequence for this is exclusively use for the Friday Night Launch Day starting from 7PM to 9PM as a preview show and was the only time to use it. This sequence is a different and motivation version of the same sequence The WB has when it launch broadcast on January 10th, 1995.

We open up to see Bugs Bunny and Daffy Duck (both voiced by Jeff Bergman) with Hailey Anne both talking about who will launch this amazing block and the new look for the block. The camera panes from the area where they are at with part of the light on to Collin The Speedy Boy walking in a dark place with his flashlight finding a light switch.

* Collin: "Gee, it sure is dark around here. I wonder where the light switch is."
* His Mind: "I found something shiny"

The boy walk up to the shiny button. Next to it is a note saying: 'Are You Ready To Party? Press This Party Button'

* Collin: What do this button do?
* Jacob Williams (Offscreen Announcer since launch): "I don't know, press on it and find out"

At this point, we see another switch next to the button in which we go to the next scene where a animated version of Chuck Jones is finishing drawing Michigan J Frog and at this point, the frog see Collin, the button and the switch. With a grin in his face, the frog hop off to switch the power on along with Collin pressing the button lighting up the background revealing the brand new on air background and new graphics package look for the block and launching the block on The CW. Though, the Kids WB logo is still without power. Here, the new hosts, DJ Johnson, the TTG version of Bumblebee seen from Superhero Summer Camp special, along with Daffy Duck, Bugs Bunny, Hailey Anne. Bumblebee says that they have a winner of launching the block back up. Collin then make a 4th wall breaking by looking at us saying to the other hosts, that the viewers out there are here. By the time, Michigan J Frog shows up and does his famous dance, Bumblebee directly look at the viewers with the 4th wall breaking motivate the viewers that are they ready for this new experience.

* [After Michigan J Frog hop by and did his signature dance, Bumblebee make a 4th wall breaking directly motivate the viewers that are they ready for this experience for the next century to come]
* BB: Alright Everyone, Are You Ready?
* Offscreen Kids: YEEEAAAAH!
* DJ J: We can't hear you, are you ready to party?!
* Offscreen Kids: YEAAAAAAAAAAAAAAAAAAH! [To which, Michigan J Frog and characters from the shows, that suddenly pop in, celebrate by jump up and down]
* Cyborg: YES, THEY ARE READY!
* BB: Then, let par-ty with our first program! [During the party where she says "Let's par-ty", the powerless new Kids WB logo designed by Jaden Johnson rises up and at the end, it switches on flashing in the respectful colors also designed by Jaden Johnson in a new way]

As soon as the motivation launch sequence was up and running and after it finish, we then dissolve to a different part of the city skyline where Penelope in the 2017 design of Wacky Races and Bumblebee switch on the power for the CW logo as once they power it on, the logo animated similar to the 2006 animation and the closed captioning logo next to it flashing. Then they directly look at the viewers and shows the viewers the new closed captioning logo as the new announcer spoke "Your watching The CW Television Network, with real time closed captioning for the hearing aid. Welcome to the new home for all cartoons, teen programming and more, Kids WB on The CW, where we party everyday." Finally, the Kids WB on The CW logo is shown as Bumblebee now shows the viewers what coming up first.

* BB: "Hey, Everyone! Welcome to our Friday Night Launch on The CW, we are so excited to launch this block to the CW family"
* Announcer: "Yeah, It sure is! Here on the CW, we are going to bring you many programming, movies, new original series and more to the CW family all while also watching The WB for the programming. Turn in tomorrow morning where we launch our first week of new programming on The CW, it will be epic. Now on the CW, you in luck, we going to bring you exciting programming and iconic moments that will make you laugh, cry, and more. This is the Friday Night Launch Party"
* PP: "Coming up, our first program of the new block. It's the first Hunt Trilogy between Bugs Bunny, Daffy and Elmer. It is also part of the new block within our block called the ACME Hour, enjoy." (While she show the viewers what coming up, the steel board with Elmer, Daffy and Bugs on the top while text "NEXT-Rabbit Fire on The CW" is shown on the bottom flashing up making the top one white)
* Announcer: Make sure to stick around for more fun on the launch party
* BB: All right everyone, let par-ty!
* [Then she transition us by book page to the orange bullseye backdrop seen on Coyote Falls already formed. Then 20 seconds later after the TV G bug is shown, the same large, metallic WB shield from Coyote Falls zooms in at a fast pace, overshooting its mark and nearly crashing into the screen (again, ala Lumberjack Rabbit), but however it did happen causing a on screen fireworks explosion display with raining stars background from the Looney Tunes Show with many other stars rain and zoom pass the viewers all while there a car crashing/Large Junk Crash/Crash Combos sound effects with My Leg from Fred, Robin and Starfire screaming with Cyborg screaming and Daffy Duck offscreen calling "You're despicable". Then we dissolve to what left of the setting with Elmer, Daffy, Bugs and other characters dizzy while "Untitled Soft Shoe Number" from Blooper Bunny plays,but the music is slightly out of tune and skips like a broken record. Bugs Bunny got up and then dryly looks at the camera and says his trademark phrase, "What's up, Doc?" The Thankgiving Bird came in and see the mess and realize she put the wrong intro says "Oops, Hee" all while we see a shocking and confusing BB and PP]
* Daffy Duck (in a annoyed face): "Let's try again, shall we?" [The other characters including Starfire, Batgirl from 2019 DCSHG, Elmer, Bugs and Robin are annoyed at Blossom. Also Bumblebee and Penelope show their annoyed look to Thankgiving Bird as a hint to get it right]
* Thanksgiving Bird: "Uh, on in, got it!" [While saying that, the new Kids WB logo appear on the bottom right corner]
* [Eventually the real opening to Rabbit Fire is shown]

This great and motivation launch sequence and the Friday Night Launch first greeting and the funniest intro to Rabbit Fire is exclusively to the Friday Night Launch Party on The CW. Though, the whole scene became a meme in a few seconds. The first program on Kids WB on The CW was Rabbit Fire, a Looney Tunes short film that is part of ACME Hour. Similar to ABC's One Saturday Morning opening, during the opening, the new TV G and CC logo is shown.

### CW Friday Night Launch Party

The whole Friday Night launch party is set at the DJ booth within the newly designed backlot of the Kids WB and Warner Bros City. The the hosts and the real life children cheering at the backlot area with the hosts enjoying the launch party on The CW.

## Week 1 of Kids WB on The CW

This mark the grand return of 4Kids Entertainment and Saban to the CW lineup as in 2016, CW purchase a new block from Mattel Creations and Media DHX showing action and comedy animated series. The CW4Kids TOONZAI era and Vortexx era return to The CW along with launching on The WB.

## Trivia

* This is the first merger between CW and Ion Television to make a new television network showing programming rating TV Y to TV 14 known as Ion Television. The CW later launched after Ion Television
* Both the block and the channel has the 1997 version of the characteristic 6-note tune as its jingle, strongly resembling the final notes of *Merrily We Roll Along*, better known as the *Merrie Melodies* theme song heard on 1997 bumpers of Kids WB.
* Since Week 2, there are 15 new announcers with the Disney Channel announcer and the 2 announcers for 4Kids TV and CW4Kids Toonzai.
* 4Kids Entertainment introduces a new doublevision programming block within the block and the channel showing back to back episodes of Sonic X and Yu Gi Oh Zexal. The same 4KidsTV/Toonzai male announcer says the same exact thing as in the Toonzai era. Suprisingly, after the block launches, many of the graphics package, Toonzai has over the years is shown. It was known as Kids WB Toonzai or Kids WB with The CW4Kids Toonzai
* Tai Chi Chasers debuts on the block on August of 2019, and the characters beginning to became reporters of the block and like Bumblebee, shows us What Next and Later on the block and the channel. Plus on September, KBS team up with reviving 4Kids TV and WB Kids to revived Tai Chi Chasers. Much like Yo Kai Watch(which was on The WB on Saturday Nights), there are many sound effects from the WB, HB, Hollyedge, Sound Ideas and More Sound Effects Companies.
* When one of the shows, *The Jungle Bunch*, was moved from Universal Kids (formerly Sprout) (it was rated TV-Y when it aired in that channel) to Kids WB, the show was re-rated TV-Y7 when it aired on since the block debuting.
	+ Curiously, Turner already has the broadcasting rights for the series in select countries.
	+ For that day on, due to Universal Kids expanding the programming to feature in-house animated and live action programming produced by Universal Kids Original only and realty shows and drama shows produced by Universal Television from NBC and USA Network in a manner similar to Noggin and Nick, the acquired programming including, The Jungle Bunch, the 2015 version of Inspector Gadget, The Deep, Tricked, Dreamworks Animation programming and other preschool programming move straight to the channel and the block. Also, Dreamworks Animation offers a sharing agreement with the block owner, Warner Bros, and other networks to telecasts their programming to the networks.

### On-screen screen bug (June 7th, 2019-present)

* For the entire children's programming block on the CW, we see the CW logo in purple appearing in a fashion similar to the 2012 TV Now graphics package on the left side of the screen while the Kids WB shield appear in a similar fashion to the 1997-present appearance on the right side. Overtime, the logo feature a website url "www.kidswb.com".
* For the WB, and the 100/80 children's programming television network, only the Kids WB shield appear on the right side and feature the website url.