Promare (movie)

Key visual for the movie

***Promare*** (プロメア) is an animated film by Studio Trigger and co-produced by XFLAG. It was announced at Anime Expo in the summer of 2017 and was released on May 24th, 2019 in Japanese theaters, July 31st, 2019 in French theaters, August 16th, 2019 in Taiwanese theaters, and September 12th, 2019 in Russian theaters. In Italy, it was released as a special event from February 3rd to 5th, 2020. The trailer was revealed October 12th, 2018.

GKIDS released *Promare* in select theaters on September 17th (English dubbed) and September 19th (subbed) as a special event, with a limited release on Sept. 20. The official website for the movie is promare-movie.com.

## Plot

*For Promare (movie)/Warnings, go here.*

Two people from seemingly opposing sides clash head-on. Lio, leader of the Mad Burnish and Galo, rookie member of Burning Rescue.

The Burnish are a group of humans with the ability to create bend fire to their will. Burnish first appeared 30 years ago, when an alternate dimension meshed with the one earth resides in. Sentient beings from the alternate dimension called Promare became trapped on Earth. The Promare has a desire to burn as that is how they thrive. They latch onto humans for hosts, and obey their host's will, creating those known as Burnish.

Due to the heightened Promare activity, much of it living in the magma beneath the surface, the world is going to be consumed in lava in the foreseeable future. Only a select few know about their impending doom and prepare ways to prevent total annihilation. Their methods are dubious.

Burnish are loathed by society, mostly out of fear and negligence that Burnish are also human. The Mad Burnish, who are claimed as terrorists, only wish to leave a message to those in power. Lio shows Galo who the real enemy is.

Galo, once believing in the same things as society, his morals of protecting everyone remains unshaken. He shows Lio a better way to fight. They forge an unlikely bond with similar goals. Galo's will combined with Lio's creates a new flame that is used to save the world.

## Release

### Home Media

The movie was released in Japan on Blu-Ray and DVD on February 5, 2020. On April 21st, both the English and Japanese dub were released digitally for western audiences. Blu-ray was then released on May 19th.

### Soundtrack

The official original soundtrack for the film was released on May 24th, 2019. Furthermore, the band Superfly's album Ambitious featuring original songs for *Promare* were made accessible on June 12, 2019.

## Reception

On the review site Rotten Tomatoes, the movie currently sits at a positive 97% with an audience score of 93%. For the Critics Consensus, *Promare* was stated to be "visually dazzling and narratively exhilarating." Metacritic on the other hand weighs it at an average of 77 based on critics. User reviews on the site were fairly positive with issue coming from limited characterizations. IMDb places the movie at a 7.1 with MyAnimeList at 8.1, the latter's user reviews making comparison to previous works such as *Kill la Kill* and *Gurren Lagann*. All agreed the target audience to be that of teens and young adults due to its PG-13 rating.

Jaylon Martin from the site *Anime News Network* on the movie's discrimination message found it to be hypocritical, especially in regards to the ending. He also felt fans only portrayed the movie as a "cute, fun, ride" online despite the multiple instances of violence towards the Burnish in the film. A similar sentiment was shared with Reuben Baron on *CBR*, who claimed that Kazuka Nakushima's recent writings' twists of having a main villain be a part of a minority group would be considered a "potentially problematic trope."

Animation-wise, it has been noted that the film bears similar visuals to the 2018 film *Spider-Man: Into the Spiderverse* by IMDb's trivia section and user reviews. This may of been intentional as Imaishi made comparisons himself. With that said, Matt Schley of *The Japan News* found the transition from 2D to 3D jarring in rare instances, but heavily enjoyed the cell-shaded appearance of the characters. This was something he noted to be common with anime as well.

## Gallery

*For Promare (movie)'s full gallery, go here.*

VarysGaloLioLio and Vulcan"Is he crying?"Kray and Biar
## Trivia

* According to Eiren, *Promare* achieved 1.5 billion yen in Japanese box offices, or 13.8 million USD.
	+ Worldwide, the movie earned over $17 million.
* *Promare* was both nominated for an Annie (Independent category) and Mainichi Film Award (Best Film category) in 2020.
	+ In the Japanese magazine publication, *Newtype*, *Promare* won Best Work (Theatrical Screening).
	+ For the international competition, the Bucheon International Animation Film Festival would award the film for the audience pick for feature film.
* In a few select events of the film's first theatrical release, character ID cards were given out. Said cards had two editions with the IDs for Galo and Lio bearing different icons for each and various graphic design changes.
* In April, a complete version theater release of *Promare* was planned with both *Galo-hen* and *Lio-hen* shown in US theatres. However, due to health issues concerning COVID-19, the event was postponed.
* According to a survey conducted during the 3rd Anniversary stream, most participants saw the film through a film theater and watched it more than 11 times.

### Intertextuality and References

* Writer Kazuki Nakashima claims he found inspiration from a sci-fi novel about cross-dimensional communication.
* The movie’s name is a reference to Prometheus, a Greek trickster titan who stole fire and gave it to humans.
	+ Early interviews before release had staff claim the term also came from ‘Proto-nightmare.” As the film doesn’t revolve around dream concepts, this appears to have been a lie to hide the plot.
* The plot of the movie bears resemblance to the 2001 adaptation of Osamu Tezuka's *Metropolis*. Both involve themes of discrimination, a blonde main character, and father figure tyrant.
* A 2017 concept art poster of *Promare* appears in Akane's room in *SSSS.Gridman*.
* The *Star Wars: Visions* short "The Twins" was inspired by *Promare*.
	+ Both Karre and Am heavily resemble Lio Fotia in looks.
	+ Both feature a scene where a character's mask breaks off in a dramatic confrontation against the protagonist.

## See also

* Animation Errors
* *Galo-hen*
* *Lio-hen*
* Storyboard Book
* Symbolism

2. ↑ https://www.shoutfactory.com/product/promare?product\_id=7360
3. ↑ "Promare" Original Soundtrack https://www.cdjapan.co.jp/product/SVWC-70414
4. ↑ Ambitious Amazon page https://www.amazon.co.jp/Ambitious-%E9%80%9A%E5%B8%B8%E7%9B%A4-Superfly/dp/B07QDXG663
5. ↑ *Promare* (2019) Rotten Tomatoes
6. ↑ *Promare* Reviews on Metacritc
7. ↑ 7.0 7.1 *Promare* (2019) IMDb
8. ↑ *Promare* MyAnimeList
9. ↑ Martin, Jaylon. "Promare, BNA, and the Outrage of the Oppressed." *Anime News Network*
10. ↑ Baron, Reuben. "BNA Borrows Twists from Little Witch Academia, Gurren Lagann and Promare" *CBR*
11. ↑ Interview: Promare Director Hiroyuki Imaishi and Screenwriter Kazuki Nakashima
12. ↑ Schley, Matt. "'Promare': A burning need for rage control". *The Japan Times*.
13. ↑ *Promare* – $17,027,420 https://www.boxofficemojo.com/title/tt9116358/
14. ↑ Annie Awards Nominees. Retrieved April 25th, 2020. https://annieawards.org/nominees
15. ↑ "74th Mainichi Film Awards Nominations". *Mainichi Shimbun*. Retrived April 25th, 2020. https://mainichi.jp/articles/20191220/ddm/010/200/002000c
16. ↑ Crystalyn Hodgkins "Demon Slayer: Kimetsu no Yaiba, Promare Anime Win Top Newtype Anime Awards." Anime News Network. Retrieved April 25th, 2020. https://www.animenewsnetwork.com/news/2019-10-27/demon-slayer-kimetsu-no-yaiba-promare-anime-win-top-newtype-anime-awards/.152678
17. ↑ INTERNATIONAL ANIMATION FESTIVAL Award Winner Announcement
18. ↑ @dailygalo "#merch #sort of. i forgot to add these i think!" *Tumblr*
19. ↑ *"PROMARE (Complete) and CHILDREN OF THE SEA have been postponed. New event dates and ticketing info will be communicated when available."* https://twitter.com/GKIDSfilms/status/1240279381592981504?s=20
20. ↑ Nerdie Nerdlord, "Bootleg 3rd Anniversary Screen Recording Q&A"
21. ↑ Hendricks, Kenneth. "Insight into Promare from Studio Trigger's Wakabayashi and Koyama" *Anime Herald.*
22. ↑ Karla Clark “‘Kill la Kill’ Creators’ New Protagonist Is “Stupid” With a Strong Heart” *Fandom*