Cute Mascot

Mascots which are often sickingly-sweet.

Can come in three flavors:

* Type 1: Cute mascots in a series that otherwise appeal to boys.
* Type 2: Cute mascots in a series that appeal to the target demographic regardless of gender.
* Type 3: Cute mascots in a series exclusively appealing to girls (or are supposed to, but get boys watching too).

If the entire world is full of cute mascots, see Animal World.

## Examples

### Type 1

* Let's just say Nintendo is the shonen equivalent of Sanrio when it comes to cute characters, even if they (or some elements) end up in *Super Smash Bros.*:
	+ The cuter Pokémon within the Pokémon franchise, especially Pikachu and Eevee.
		- But then again, the first cute Pokémon created was the first Pokémon ever *trademarked*, being Mew, with a trademark dated from *1994* (despite it first being submitted in *1990*). In comparison, the *Pocket Monsters* trademark was only granted a year or so later, with an American trademark not being granted until 1997-98.
	+ Kirby. So much that American boxart adds an angry face to him nowadays.
	+ Animal villagers in Animal Crossing, specifically female villagers and Timmy/Tommy Nook.
	+ Yoshi. Need I say more?
	+ The fairies from *Panel de Pon* go between this and Type 2.
* Digimon: Any of the cuter Digimon, including Terriermon, Cutemon, and Lopmon. The irony? Digimon was created as Tamagotchi for boys.
* Most yo-kai in Yo-kai Watch, but only in the games and the first anime series. Shadowside completely averts this.
* There are some monsters used in Yu-Gi-Oh! duels which are cute.
* Hamtaro and his friends. There are few exceptions to this.
	+ The irony was Hamtaro started out as a *shoujo* manga, but evolved into a kodomomuke (children's) anime throughout the 2000s.
* Zenryoku Usagi, though that doesn't stop otakus from watching it.
* Some of the Magiswords can be cute.
* Cake from Adventure Time. Mostly.
* The team pets in Avatar: The Last Airbender.
* Chi. To such extremes that she's the main focus of a seinen manga.

### Type 2

* Powerpuff Girls Z: Poochie. Yes, the robotic dog that magically gained the ability to speak thanks to Chemical Z is probably the cutest to have come out of a Toei Animation series without them going into girls-only territory.
* Show by Rock!!
* Aggretsuko. Doesn't help that she's enjoyed by those who can relate with her.
* YooHoo & Friends. Ironically, it would've fallen into Type 3 (and the original version still *does*) had it not been for David Feiss' decisions.
* Deconstructed in Puella Magi Madoka Magica with Kyubey.
* Kuro of Servamp in cat form. In his vampire (and lion) form, it's subverted.

### Type 3

* Pretty Cure. *The entire franchise* has at least one of these.
* Happy Happy Clover. To the point where it's basically Hamtaro but girlier.
* Sugarbunnies
* Sailor Moon: Luna and Artemis. It's also one of the few Type 3 series to have a following with boys.
* Cardcaptor Sakura: So long as he's in his false form, Keroberos (Cerberus in the original Japanese version). Otherwise subverted.
* My Melody and her anime.
* The entire point of Jewelpet.
* Tetsunoshin is a rare Type 3 example that can appeal to either gender, and the anime itself would've been shonen had it not been for the openings and endings.
* The page image is Doremi with her fairy Dodo, the latter of which qualifies for this trope, from *Ojamajo Doremi*.