LexCorp

> *"Don't believe it, my father named the company after himself: He was the 'Lex' in front of the 'Corp'."*
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> *—Alexander Luthor*
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**LexCorp Industries** (or simply **LexCorp**), is a company that was founded by the ruthless financial genius Lex Luthor Sr. in 76 BTO, whom ran it from its inception for many years. After the company's owner partnered with the Organization, Lex Sr. gave up his position as CEO for his son, Alexander Luthor Jr., to take over in 2 BTO. Alex now runs the company as CEO, aiding the Organization through finance, R&D as well as helping them as a weapons supplier.

## History

### Early History

> *"Dad started saying he named the company after his kid in investor pitches; rich old ladies they thought it was very cute: 'Write checks for Lex'!"*
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> *—Alexander Luthor*
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LexCorp Industries started in the petrochemical and heavy machinery business upon being founded by Lex Luthor Sr., however the company soon went into technological branches as it grew in finances and popularity. It is said that he accomplished this feat through sheer grit and ferocity, having the motto "offense wins games", thereby earning himself an immense fortune and becoming a rags-to-riches millionaire. Indeed, some would claim that referring to Luthor Sr. as a “good businessman” is not unlike calling Napoleon Bonaparte a “competent conqueror.”  While the company was in fact named after Lex himself, the elder Luthor would claim at investor pitches to have named LexCorp after his son Alexander or "Lex". Years later, Lex would muse at how wealthy old women found "[writing] checks for Lex" adorable.

### Greater Heights

LexCorp soon became the top technology company in all of Metropolis and most of the world, only being rivalled by their long time rivals Wayne Enterprises and Stark Industries. As Luthor's business expanded, he was portrayed to fresh, youthful investors that he was an adoring father building a legacy for his son. They responded fondly, which he used to his advantage.

Unfortunately for the elder Luthor, due to his battles against and , very rarely, with the Justice League members, he was often imprisioned which lowered the company's status from time to time. However their technology was so sort after that their popularity soon sky-rocketed yet again. During Luthor's time in prison, his son Alex was able to stand in as CEO of LexCorp which allowed him to gain more popularity, make decisions that would expand the company and win the trust back of the world that LexCorp was still good, despite his father's misdeeds. And although Alexander came across as a lot better than his father in terms of morals, he was secretly even worse.

Luthor was eventually approached by a group known as the Organization. These people, although all being people you'd describe as villanous, brought amazing aids to the company. Not only would they allow partnerships with others to be easier as they'd slowly begin to dominate country by country allowing LexCorp to become the biggest company in the world, but also allow the Luthor's to get closer to defeating all the heroes they hated with such passion in their hearts. This led Luthor to make a deal with the group and Lex had Alex sit in the meetings with the Organization to allow their partnership to grow and thrive.

### New CEO

    Eventually, the older Luthor realised he was getting far too old to run the company or be any type of "villain" for that matter. This resulted in Lex making the decision to step down as CEO and allow his son, Alexander, to take the position. Alex jumped at the chance to become the full time CEO as he instantly got to work enhancing the company. Gone were the old capitalist style of marketing and salesmanship. Alex took a more casual approach and due to his youth, was able to be more casual and relatable to most potential buyers and the general public.

***TO BE FINISHED***

## Gallery

LexCorp LogoAlex advertising for LexCorp in a partnership advertisementLexCorp's Statistics on DefenceAlexander Luthor's advertising stand at the Stark Expo