Vikram Veturi

**Vikram Veturi**

## History

**Vikram Veturi** is an Indian filmmaker and animation director with an international reputation. He is the genius animator who first brought 2D digital animation into production. He has offered creative services to several international clients like Millimages, Warner Bros, Nickelodeon, Disney, Wild Brain Inc, etc.

He was the winner of the Asia Pacific Cataract and Refractive Surgery Association and the American Society of Cataract and Refractive Surgery for his film on a new treatment for keratoconus. Vikram's father is a physician, so they had to move from city to city; from Delhi to Tamil Nadu to Hyderabad. Vikram completed his matriculation at Nizam College, Hyderabad. All this while what remained constant was his interest in drawing cartoons and caricatures.

He was one of those creative students who made good use of the last few pages of his notebooks, and his seven standard notebooks were filled with caricatures of teachers and fellow students. Luckily, he never got caught. And years later he chose only one career that would allow him to bring those cartoons to life: animation. After finishing his graduation, he enrolled in an institute called Zica and was in the first batch. While studying, Vikram worked with Mudra Communications on a TV commercial called Y-Snore as a 2D animator. The commercial won a Gold Award for Best Commercial in the consumer non-durable goods category.

From 2011 to 2013, Vikram was part of the core team for the animated series Shaktimaan. He brought back India's first and favorite superhero with an international flavor, and the episodes were full of adrenaline. Speaking to Animationxpress.com, Vikram explained that it was a big responsibility and an arduous undertaking that was the result of a strong team.

In 2012, **Vikram** directed his first commercial success, the epic animation blockbuster.Krishna Aur Kans- powered by Adobe, which was India's first stereoscopic 3D animated feature film. It was the first animated film to be released widely across India and simultaneously in Hindi, Tamil, Telugu and English. It was even declared duty free in Maharashtra, Punjab, Rajasthan, Kerala, Chhattisgarh and West Bengal. Vikram stated his intention behind the theme to Boxofficeindia.com, saying that Krishna is India's biggest icon and connects people from all over the world. However, the main idea was given to Vikram Ashish SK, the CEO of Reliance Animation, and the script was done by Kamlesh Pandey.

It took Vikram and his team four years of exhaustive research and twenty drafts before they finalized the script. Not surprisingly, the film became a major family entertainer and earned Vikram the Best Animated Feature Director award at the Bhopal International Film Festival for Krishna and Kans and the Gold Medal at the New York Film Festival. He also made it to the list submitted for the 85th Academy Awards in the Animated Feature Film category, along with Delhi Safari.

Vikram was always rooted in Indian soil and wanted to create an animated series that had a strong national appeal. And that's when the brainstorm to createMaria KomJr. Animated Series and Indian War Heroes Animated Series came as a surprise to the dreamer, Vikram, and his producing partner.Ashish Kulkarni. The year 2015 saw the birth of India's first female superhero animated series, Mary Kom Jr. revolving around Olympic winner, boxer Mary Kom. Vikram's Pune-based company, ScreenYug Creations Pvt Ltd and Aditya Horizons secured the licensing agreement for the TV series. All royalties from global sales were directed to Mary.

Vikram told the Deccan Chronicle in 2015 that while growing up, he remembered that most superheroes were primarily male. There weren't a lot of women. Superheroes mainly pleased boys. Then she came up with the idea to create Mary Kom. With his impeccable combination of creativity, conceptualization and innovation, Vikram Veturi has changed the face and future of 2D animation in India.