Hello

## Song by PrettyMuch

"**Hello**" is a song by PrettyMuch, being the lead track from their debut extended play, *PrettyMuch an EP* (2018). The band performed the song prior to its release on their PrettyMuch Everywhere Tour.

## Background

In promotion of the single, they collaborated with the company, Kellogg's, in creation of the first-ever cereal record. In an interview with The Knockturnal, Brandon Arreaga revealed that their team reached out to Kellogg's, the idea "floating around". He added, "We also have a regular vinyl that comes with it so when you get this, you get the regular vinyl and the chocolate one." In another statement, Arreaga said, "Through our music, we have always advocated for having fun and living your greatness in everything you do 'cause it is just so important to stay true to yourself and have a good time doing it! So, we thought, what better way to do that than release our newest song on the first ever record made of Chocolate Frosted Flakes." Fans who registered early were able to receive the limited edition record in advance, and meet the band at Kellogg's NYC's Union Square Café. A day after, it was available for free to the public at the café, and there was a second limited run on April 21st, for Record Store Day.

In the monthly magazine, *Food & Wine*, they covered the creation, and summarized the process: "First, a mold of the record was 3-D printed with the grooves of the record in relief. Then, layers of dark and milk chocolate were poured in to create the flat surface necessary for a phonograph needle to read, along with a core of Chocolate Frosted Flakes cereal in between. The center of the record is cut out to reveal the cereal in the shape of Frosted Flakes mascot Tony the Tiger's head. After a little time in the freezer to harden, the resulting cereal and chocolate record is unmolded and ready to play on any turntable or, if you choose, devoured."

## Composition

Edwin Honoret and Zion Kuwonu are credited as songwriters, explaining that it was a "small room," so not all five were present. Upon explaining the lyrics, they said, "We're talking about someone who used to not really get down with you and now that we're doing stuff—they see me on TV, they wanna say "hello." She saying "hello," she keeps saying "hello" to us. Because she wants our attention because we successful."

## Music video

The official music video was directed by Emil Nava, filmed in a studio in downtown Los Angeles, where they are in the kitchen with the cereal's mascot, Tony the Tiger.

## Gallery

### Images

@**prettymuch**
Kellogg's took our record and made it out of #ChocolateFrostedFlakes...and it's GR-R-REAT! 😂 So sick. Pick one up in Chicago @RecklessRecords Wicker Park for #RecordStoreDay #ad @kelloggsfrostedflakes
### Videos

PrettyMuch - Hello (Track Commentary)The Making of Cereal Record
## Lyrics

**Lyrics**
[Intro: Zion]

Yo, it's PRETTYMUCH

Woo

Hello, hello, hello, hello

Woo (Hey)

Otay

[Verse 1: Brandon]

See me on TV, now you wanna say "what's up?"

Heard you play my song, top down, when you pull up to the club (Woo!)

Used to hit "Do not disturb" when I tried to call you up (Call you up, yeah)

Said that we had no future, now you tryna keep in touch (Uh, nah)

[Pre-Chorus: Edwin, Nick, Brandon]

Used to put my heart inside the friend zone

But, baby I could throw it out the window

You could pay me back on the low, low (Hey)

You know

[Chorus: All]

You say hello hello hello (what you say girl?), hello hello

Used to be like bye bye bye, now you're playing with my mind

Hello, hello, hello (Hello), hello, hello

Used to be like bye bye bye, now you're here and I don't mind

Guess that's fine

[Post-Chorus: All, **Edwin**]

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo!

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

**Hey! Hey!**

[Verse 2: Zion, **Edwin**, *Brandon*]

I ain't got much time, girl I gotta catch a flight (**He gotta catch a flight**)

Thinking if you're here alone, we can kick it for the night (*We can kick it*)

When you make that cake look good, make me wanna take a bite, yeah, yeah

Put that denim in reverse, back it up into my life (**Back it up, back it up**)

[Pre-Chorus: Edwin, Nick, Brandon]

Used to put my heart inside the friend zone

But, baby I could throw it out the window

You could pay me back on the low, low

You know (Aye, aye)

[Chorus: All, *Nick*, **Brandon**]

You say hello hello hello, (*Hello*) hello hello (*Hello*)

Used to be like bye bye bye, now you're playing with my mind (**My mind**)

Hello, hello, hello (*Hello*), hello, hello

Used to be like bye bye bye, now you're here and I don't mind

Guess that's fine

[Bridge]

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Hey! Hey!

Hello, hello, hello, hello (Hello)

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello (Oh)

Hello, hello, hello, hello

Hello, hello, hello, hello

[Chorus: All, *Brandon*]

Sing it

Hello, hello, hello, hello, hello

Used to be like bye bye bye, now you're playing with my mind (*My mind*)

You say hello hello hello, hello hello

Used to be like bye bye bye, now you're here and I don't mind

Guess that's fine

[Outro]

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Hey! Hey!

Hello, hello, hello, hello (Hello)

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello (Oh)

Hello, hello, hello, hello

Hello, hello, hello, hello

Sing it, said

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello

Hello, hello, hello, hello

Hello, hello, hello, hello

Hey! Hey!

Hello, hello, hello, hello (Hello)

Hello, hello, hello, hello

Hello, hello, hello, hello

Woo

Hello, hello, hello, hello (Oh)

Hello, hello, hello, hello

Hello, hello, hello, hello

## References

1. ↑ Maldonado, Daisy (April 24, 2018). "Exclusive: PRETTYMUCH Talks New Music & Kellogg's Chocolate Frosted Flakes Collab". *The Knockturnal*.
2. ↑ Hughes, Joshua (April 20, 2018). "Kellogg's Features Band PRETTYMUCH in Latest Campaign'. *World Branding Forum*.
3. ↑ Campbell-Schmitt, Adam (April 19, 2018). "This Chocolate Frosted Flakes Record Actually Plays Music". *Food & Wine*.
4. ↑ Pajer, Nicole (April 19, 2018). "PRETTYMUCH Releases 'Hello' on Chocolate Cereal Vinyl & Discusses New EP". *Billboard*.
5. ↑ "@prettymuch". *Instagram*. April 21, 2018.