MTM Enterprises (fictional)

(ALL CREDIT GOES TO THE CLG WIKI USERS)

Background: MTM Enterprises, Inc. (also known as "MTM Productions, Inc.") is an independent production company established in 1969 by actress Mary Tyler Moore (hence the initials of the company) and her then-husband Grant Tinker. The company was formed as a result of an agreement with Moore and the CBS network to produce 22 episodes of a new sitcom, which would become The Mary Tyler Moore Show. In 1986, MTM acquired television distribution company Victory Television, Inc., which became "MTM Television Distribution". MTM was sold to TVS Entertainment (a subsidiary of now-defunct ITV franchise holder TVS) in 1987. In 1992 after TVS lost its ITV franchise to Meridian Broadcasting, it was then sold to International Family Entertainment, Inc., which in turn was sold to Shaw Communications (now "Corus Entertainment") in 1996. Its library assets are currently distributed by MTM Television Distribution. MTM titles had previously been distributed by Viacom Enterprises (now "CBS Television Distribution"), prior to MTM purchasing Victory. Eventually, both founders would die within two months, starting with Grant Tinker on November 30, 2016, followed by Mary Tyler Moore on January 25, 2017.

In loving memory of Mary Tyler Moore (1936-2017), Grant Tinker (1926-2016), and Mimsie The Cat (1968-1988). May you all rest in peace.

## 1st (and only) Logo (September 19, 1970-)

Nicknames: "The MTM Kitten", "The MTM Cat," "Mimsie the Cat" (see also: Unofficial Nicknames for the other cats), "MEOW!", "The Many Faces of Mimsie", "The MGM Spoof/Parody", "MGM Rip-off"

Logo: Over the years, the logo has been tweaked color wise and according to certain shows, but here's the basic concept: An "M" flies backward from off screen, then splits into two. In the space left between the two letters, two "T"'s come from the top and bottom of the screen and join to form one. This completes the initials of the company, and the letter "T" shrinks when a gold circle appears over it. Under the letters are the words "ENTERPRISES, INC.", "ENTERPRISES", "PRODUCTIONS, INC.", or "PRODUCTIONS". Sometimes, the finished logo will read out "AN MTM ENTERPRISES (INC.) PRODUCTION" ("AN" appears over the first "M"). Back to the circle, it is ribbon-like and decorated with stars and the letters "MTM " on top. Inside is a live-action orange striped kitten who meows once, obviously as a parody of the MGM lion. All the text (except for the later versions) appears in the Peignot font used for the Viacom "Pinball" logo.

Trivia:

* The cat's name was "Mimsie", though nicknames such as "Dick Turpin" and "Dick Marino" have also been used in naming the cat.
* This logo is a spoof/parody of Metro-Goldwyn-Mayer (MGM).
* The logo (with just the cat meowing) made an appearance within the Family Guy S7 episode "420".
* On Me-TV promos of The Mary Tyler Moore Show and The Bob Newhart Show, Ed Asner and Bob Newhart uttered the word "Meow!" on the MTM logo at the end of the promos from their respective shows.
* On "Love is All Around," the Mary Tyler Moore Show reunion episode of Hot in Cleveland, the end scene involves the camera panning out the windows until you see a vaguely familiar orange kitten sitting on one windowsill. The cat gives Mimsie's meow.
* Mimsie appears within the Shout! Factory logo in a commercial for the Rhoda DVD sets.

Bylines:

* 1970-1990: None.
* September 17, 1990-1993: "A TVS ENTERTAINMENT COMPANY"
* 1992-August 14, 1998: "AN INTERNATIONAL FAMILY ENTERTAINMENT COMPANY" (two lines, in orange serif font, with a line above)
* 1995-1999: "A SHAW COMMUNICATIONS COMPANY" (in white and in a Hattenschweiler-like font)
* 1997-1999: "A ***SHAW***) Company" (with "Shaw" in its then-current corporate logo, with the "circle bracket" in blue and the rest in white; the rest of the text in a white serif font). This byline is on the bottom right of the screen, unlike the others, which are all centered.
* 1999-2002: No byline. This variant is followed with the Corus Entertainment logo.
* 1999-2002: The then-current Corus wordmark (in full colour) on the left, with "A CORUS ENTERTAINMENT COMPANY" (in a white narrow sans-serif font and on two lines) on the right
* 2000-2005: "A Corus Entertainment Company" (with "Corus" in its then-current logo, in full colour; the rest of the text in a white italic sans-serif font)
* 2005-2006: "A CORUS ENTERTAINMENT COMPANY" (in an orange serif font with a line above)
* 2006-2009: "AN ARGOSY MEDIA COMPANY" (in an orange serif font with a line above)
* 2009-: "A CAIRO/MTM ENTERTAINMENT GROUP COMPANY" (in an orange serif font with a line above)

Variants: First here are the little differences in the logo, along with dates in which they were used:

* September 19, 1970-March 2, 1974: One "M" is red-orange, the other is red, and the "T" is blue and is formed by the merging of a light blue "T" and a green one.
* September 18, 1971-1978: The M's are both red-orange,and the "T" is light blue.
* 1978-1982: Company now identified as "MTM Productions Inc.". The M's are now orange.
* 1982-1990: Company identified as "MTM Enterprises, Inc.". The M's are now red.
* September 17, 1990-1993: Same as above, but "ENTERPRISES, INC." is smaller than usual, and below it is a byline that says "A TVS ENTERTAINMENT COMPANY". In early 1993, the byline was removed.
* 1992-2005: All letters are orange and a byline appears below.
* 1995-1996: 25th Anniversary logo; on a white background is a black "25," with a similarly colored MTM under that. The kitten appears in the rounded part of the "5". This is likely only a print version.
* 2005-: The letters and byline are in 3D. All letters are orange.
* A still version of this logo did turn up in the movies, notably the Orion Pictures release of Just Between Friends and possibly more. This is a still of the "Red/Blue Letters" version of the logo, and is shrunk to a considerably small size. No music, animation, or "meow" is present. Mimsie's head is turned away, pre-meowing.
* Another still version of this logo appeared at the beginning of a FamNET rerun of a season 8 episode of Newhart from 1989 "Don't Worry, Be Pregnant," the logo is the same as the later International version, except the letters "MTM" appear to be slightly smaller, the circle with Mimsie appears to be slightly larger and the logo just reads "MTM INTERNATIONAL".
* Fresno has the "M"s in red and the "T" light blue..Here it just reads "MTM PRODUCTIONS".
* The appearance of the circle varies amongst logos. The most common one kind of "iris-in's." In others, usually ones where there's special animation or a different cat, the circle just appears.
* Sometimes the letters don't animate, as seen in the Carlton, White Shadow, and "Abogast" variants. Everything is up there at once.
* There exists a rare in-credit version shown on 92 Grosvenor Street/Behind Enemy Lines, which has a still picture of the circle below the copyright text, all on a black background.

Custom Variants: Now, one thing that the MTM logo is known for is that often, it will be custom made for whatever show it appears at the end of. This means Mimsie's appearance will sometimes be different, usually involving her "wearing" a costume or saying something other than "meow". Here are those variants:

* The Duck Factory: Right at the end of the credits, before we cut to the logo, an off-screen voice that either states, "Where's the cat?", "Here's the cat.", or "Take it, cat!". The logo then proceeds as normal, but instead of meowing, Mimsie quacks like a duck.
* Graham Kerr: Mimsie wears a chef's hat.
* Hill Street Blues: Mimsie wears a policeman's cap.
* Paris and Something for Joey: When the logo appears, there is a still picture of Mimsie in the ribbon.
* Lou Grant: Same as the Paris and Something for Joey variants. Two other variants also exist on a blooper reel of the series. The first variant has Mimsie chirping (like the bird heard at the end of the Lou Grant intro) instead of meowing, while the second is a still image of the logo, but Mimsie is replaced with an image of the titular character of the series (played by Ed Asner).
* The Mary Tyler Moore Show: Same as usual, but on the 2nd episode, Mimsie's meow is different, it is more higher-pitched and rather shrill. On episode 71 "Put On a Happy Face," the cat is replaced by the image of Moore saying "Th-th-th-that's all folks!", a line spoken by Mary Richards during that episode.
* The Bob Newhart Show: The 1972 Christmas episode features a wreath in place of the MTM ribbon. On the season 4 episode "No Sale", footage of a cat from the episode named Abogast appears in the circle instead. He jumps down, disappearing from the circle's view, and as he does, you hear Mimsie's meow. On the season 5 Christmas episode "Making Up Is the Thing To Do", another Christmas wreath is also used. This was also used on the season 1 Rhoda episode "Guess What I Got You For the Holidays". On the season 3 episode of The Bob Newhart Show "Big Brother is Watching," a loud lion's roar is heard in place of the usual meow-sound (which is funny considering the origins of the company and the logo...).
* The New WKRP in Cincinnati: Dubbed with Les Nesman Jr. exclaiming "Ooh!".
* Newhart: Each episode (except the pilot) featured Mimsie meowing... in Bob Newhart's voice. On the season 1 episode "No Room At the Inn", a pink Christmas wreath (similar to the one used on The Bob Newhart Show, and Rhoda) is featured in place of the MTM ribbon. On the final episode, the cat yells "QUIET!" (the two Darryls' first and only word).
* Remington Steele: Mimsie wears a Sherlock Holmes deerstalker cap and meerschaum pipe. As she begins to meow, the pipe drops out of her mouth and falls in front of "PRODUCTIONS" or "ENTERPRISES, INC.".
* St. Elsewhere: Mimsie is wearing a scrub suit and a surgical mask, which is animated to look like her mouth is moving underneath when she meows. At least two episodes feature a different meow soundtrack. On the final episode, she (possibly portrayed by another cat) is hooked on life support on a hospital bed throughout the last credit roll. The credits run as usual over a picture of the MTM circle, with life support equipment attached on either side. You can hear the beeps of the heart monitor over the end theme, too. After the credits complete, the company name fades in and Mimsie flatlines and dies, with a long, high-pitched beep heard. This variation is especially rare, as reruns of the series finale plastered it over with the typical credits (as a side note, the actual cat, Mimsie, died in 1988, the same year St. Elsewhere ended).
* The Steve Allen Show: Mimsie (who also wears Allen's famous eyeglasses) lip-syncs Allen's "Schmock!".
* The White Shadow: Mimsie is replaced by a black and white cat bouncing a basketball. There is a shorter version with the company name already there and the cat footage looped (and thus the cat is continually bouncing the ball). The other (seen only at the end of the series pilot) has the letters animating as usual and at the end, the ball falls off-screen and the cat appears to be looking down at it. Some prints of the pilot have the looped version, however.
* Xuxa: Another dub job; instead of "meow", Mimsie says "ciao".
* A Little Sex: The MTM logo forms as usual... but Mimsie is a cartoon! She is also more to the side of the circle, which now has a black background. She meows as always, and then another cat enters the circle; the two felines rub against each other and start purring.
* Carlton Your Doorman (pilot): Carlton's cat Ringo is seen in the MTM logo instead of Mimsie. The circle seems to have been redrawn to be more "animation" like. Carlton says off-screen, "C'mon, 'Meow!'". When Ringo doesn't meow, Carlton mutters "Damn cat...".
* Bay City Blues: An animated Mimsie wears a baseball cap and baseball glove in her right paw; she catches a baseball and meows.
* Vampire: The MTM text is all in dark red, and Mimsie is nowhere to be seen. Due to this, the "T" is in its normal size.
* The Mary Tyler Moore Show 20th Anniversary: At the end, Mimsie says "Bye!" (in Mary Tyler Moore's voice).
* Einsenhower and Lutz: The "meow" is sung in the style of the closing credits music.
* The Bob Newhart 19th Anniversary Special: Bob Newhart himself says "Meow!" much like he does from Newhart.
* The Trials of Rosie O'Neill: The logo appears in a still shot with gold text against a brown background.
* The Betty White Show: On the episode "We're Not Really Divorced", the "meow" is not heard.
* Texas Wheelers: A full-screen scene has a black-and-white kitten looking from around a corner where there is a water pipe and meows (though not the same as Mimsie's meow). The company's name appears over the scene in the same font as the closing credits. Several animated variants that have been rumored to exist include: in a Chicago Tribune article in 1985, the article describes a finale variant in where "In the final episode...an animated version of the kitten staggered from behind a wagon wheel and dropped dead". According to Jacob Dennis-Oehling (and several others) on YouTube, there was another version where Mimsie dressed as a cowboy shoots some guns in the circle. He also describes another version of the finale variant, in which Mimsie is instead shot to death.
* Friends and Lovers: At least the final episode is said to involve the MTM circle turning upside down. Awaiting confirmation/denial/description.
* Just Between Friends: The logo is zoomed out and is a still image. Mimsie's head is turned away, pre-meowing had the logo animated as usual.
* MTM Christmas Gag Reel: Made for the MTM staff, this combo of the popular shows at the time feature two variants on the MTM logo. One near the beginning is the standard logo, only Mimsie says "Wooooooow!" (possibly taken from Julie Kavner's line as Brenda on Rhoda). Later, the wreathed version of the logo appears, except now Mimsie gives a female shriek.
* Moore Tribute: On a tribute video posted on Argosy/MTM's official YouTube channel, the 1982 version of the logo is shown. While the logo is forming, the text "MARY TYLER MOORE" fades in above the circle. The logo freeze-frames after the "MTM" wordmark is formed but before "ENTERPRISES, INC." fades in. The text "1936-2017" fades in below the MTM wordmark.

Unofficial Nicknames: for the non-Mimsie MTM cats...

* "Shadow" - White Shadow.
* "Shadow Jr." - Texas Wheelers (as it looks like a younger version of the WS cat).
* "Abogast" - "No Sale" variant of Bob Newhart Show.
* "Smokey" - Mimsie's companion from A Little Sex variant.

FX/SFX: The "M" zooming out and morphing into 2 M's, and the "T" dropping. The rest is shown above.

Music/Sounds/Voice-over: None really, except the end theme of the show and Mimsie meowing. Starting in 1996, a 5-note jingle was added before the "meow". This was seen and heard on some shows such as the short-lived 1997 revival of It Takes Two with Dick Clark and the 1st season of the sitcom Sparks among shows.

Music/Sounds Variants:

* On the game shows Shopping Spree and the short-lived Wait Til' You Have Kids, Burton Richardson announces "In association with MTM Enterprises, Inc." on the logo while the theme is playing and Mimsie meowing.
* On the Shout Factory DVD print of the Hill Street Blues season 4 episode "Grace Under Pressure" features the Cairo/MTM Distribution Group jingle playing over the MTM logo (cutting off Mimsie's meow), with the C/MTM logo not seen at all.
* On the Shout Factory DVD print of The Bob Newhart Show season 5 episode "Et, Tu, Carol", the last second of the show's end theme and the cat's meow are severely distorted. This may be due to a tape error.

Availability: Current. The older variants were once plaster victims thanks to the Cairo/MTM Distribution Group logo; but not anymore. Older versions can be seen on reruns of old MTM shows, including WKRP in Cincinnati, St. Elsewhere, Hill Street Blues, The Mary Tyler Moore Show, The Bob Newhart Show, Remington Steele, Newhart, and Rhoda, among other shows. The MTM logo is now followed by Cairo/MTM Distribution Group (though it's followed by both the Viacom "V of Doom" and the Cairo/MTM logo on some episodes of The Bob Newhart Show on Me-TV and the CBS Television Distribution logo on Evening Shade: The Complete First Season on DVD). On Hulu prints of MTM shows, the logo is usually intact. However, the St. Elsewhere finale variation is long gone from television, and is all but extinct there, as it was only shown on NBC and nowhere else to our knowledge. VHS copies and reruns of the show just use the regular credit sequence and logo (with the exception of a print seen on the then-ALN Network, which had the normal credits and the Argosy Media logo). The Hulu version of the series finale uses the typical version with the MTM logo at the end. You can see the original version on the Paley Center's copy, besides on the Internet. The Texas Wheelers final variation is beyond rare, possibly mythical, and had also fallen into extinction since it was only seen on ABC. Paley has an episode described as "the last aired" but the tape cuts out before a logo can be seen. The credits are typical of the series, putting any further variants to be seen on Wheelers in doubt. The Carlton pilot variation can now be found on the final season DVD set of Rhoda, as the cartoon is added as a bonus. The logo with the IFE or Shaw bylines makes infrequent appearances at the end of some episodes of Dr. Quinn, Medicine Woman. Also seen on 1994-98 syndicated prints of Rescue 911, which can be seen on the Justice Network. The Shaw byline was seen on The Pretender, along with Family Challenge, Sparks, and the short-lived sitcoms Bailey Kipper's P.O.V., Goode Behavior, and Good News. The gag reel can be seen only at the Paley Center. A physical, silver colored version of the print logo can also be found on MTM Editions of the Chevrolet Venture minivan from 2000-2003, affixed to the driver and passenger-side swing doors, and above the liftgate handle on the rear of the car, while a colored sticker version was affixed to the LCD display on the in-car VHS/DVD player.

There are some examples of plastering still out there; notably, Hill Street Blues reruns on Heroes and Icons have many episodes ending in only the late 90s/early 00s Corus byline version. A select number of St. Elsewhere episodes on Hulu end with Argosy Media only (one example even features the MTM soundtrack being kept at the end of the theme, despite plastering the logo). Some reruns of White Shadow are Argosy only, though the MTM variant survives too.

Editor's Note: This is a very popular logo among many for being a cute parody of the MGM logo, as well as featuring pretty good animation for the 70s, a neat design, multiple custom variations, and video quality of Mimsie that still looks good in later years. However, the St. Elsewhere series finale logo is rather infamous for its depressing nature; the Texas Wheelers variant may be the same way if it exists or discovered.