SH Museum Youth League Committee Visits miHoYo

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为深入开展团员和青年学习贯彻习近平新时代中国特色社会主义思想主题教育，领悟习近平总书记对“激发文化创新创造活力，大力提升文化软实力”重要指示精神，12月6日下午，上海博物馆团委、上海市大数据中心团支部赴上海米哈游网络科技股份有限公司，开展“共话文化自信 赋能文化价值”主题团日活动。
To deepen the study and implementation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era among young Communist League members, and to comprehend General Secretary Xi Jinping's important instructions on "stimulating vitality in cultural innovation and creation, vigorously enhancing cultural soft power," on the afternoon of December 6th, the Youth League Committee of the Shanghai Museum and the Youth League branch of the Shanghai Big Data Center visited Shanghai miHoYo Network Technology Co., Ltd. to conduct a thematic Youth Day event under the theme "Shared Cultural Confidence, Empowering Cultural Values."

上博团委书记王晨玮表示，米哈游作为一家新兴的科技型文创企业，其推出的一系列原创IP及互联网产品吸引了全球用户。他们善于将中华优秀传统文化用充满活力的表达方式传递给受众，用年轻人喜闻乐见的方式展现出来，让中国风IP走向世界。希望团员青年在以数字技术和中华优秀传统文化相结合打造民族原创文化精品的探索中，以及通过米哈游全球线上平台推广博物馆场景及其文博元素促进线下文旅产业发展等创新实践中积极贡献青春智慧和力量。
Wang Chenwei, the Secretary of the Youth League Committee of the Shanghai Museum, expressed that miHoYo, as an emerging technology-driven cultural and creative enterprise, has attracted global users with its series of original intellectual properties (IP) and internet products. They excel at conveying excellent traditional Chinese culture to the audience in a vibrant manner, presenting it in a way that resonates with the younger generation and enabling Chinese-style IP to go global. He hopes that young League members can actively contribute their youth, wisdom, and strength in exploring the creation of national original cultural masterpieces through the combination of digital technology and excellent traditional Chinese culture. This includes the innovative practice of promoting museum scenes and cultural and creative elements offline through miHoYo's global online platform, thereby fostering the development of the offline cultural tourism industry.

米哈游团委书记夏文婷在分享交流中为青年们介绍了米哈游公司的发展历程和目前取得的丰富成绩，详细展示了游戏《原神》从中华优秀传统文化中汲取灵感的创作思路，坚持以虚实互动传播中华文化，用精美的游戏品质吸引全球用户，通过拓展多元文化创意产品，探索跨文化传播的多种可能，增进不同文化之间的沟通与理解。
Xia Wenting, the Secretary of the Youth League Committee of miHoYo, shared the company's development process and the rich achievements it has made. She detailed the creative approach of drawing inspiration from excellent traditional Chinese culture for the game *Genshin Impact*, insisting on interactive communication of Chinese culture in the virtual and real worlds. The company aims to attract global users with high-quality games, expand diverse cultural and creative products, explore various possibilities of cross-cultural communication, and enhance communication and understanding between different cultures.

上博第三团支部、文化创意中心团员代表陈浩楠作了“‘交融与创生’有机生长的上海博物馆”的主题发言，向青年们回顾了上海博物馆的发展历程，生动介绍了近年来举办的“何以中国”“对话世界”“百物看中国”等现象级的系列文明大展，重点推介了与迪士尼、新雅、光明乳业的品牌合作项目，开发博物“奇”趣系列、“宛平南路600号联名产品”等系列文创产品，分享在数字资产馆与“海上博物”数字文创等方面进行的探索与实践，向青年们展现了上博在文化传承、文化传播、文化创意等领域取得的成绩。
Chen Haonan, representing the third Youth League branch of the Shanghai Museum and the Youth League members from the Cultural and Creative Center, delivered a thematic speech on "The Organic Growth of 'Integration and Creation' at the Shanghai Museum." He reviewed the development history of the Shanghai Museum, vividly introduced the phenomenal series of cultural exhibitions held in recent years, such as "Why China," "Dialogue with the World," and "A Hundred Objects Witness China." He emphasized the collaborative projects with brands like Disney, Xinya, and Bright Dairy and showcased the development of cultural and creative products, including the "Museum Wonders" series and the "600 Wampoa South Road co-branded products." He also shared the exploration and practices in areas like the digital asset museum and "Maritime Museum" digital cultural creativity, demonstrating the achievements of the Shanghai Museum in cultural inheritance, communication, and creative industries.

市大数据中心团员代表从贯彻落实以人为本的数字化发展方针、坚持研究应用各类技术前沿课题、敢于实验创新性的数字化应用三个方面介绍了大数据中心在服务于民的数字化方面做出的实践，与在城市数字化建设上所做的种种创新性的尝试。
The representative from the Youth League of the City Big Data Center provided insights into the center's practices in digitization, focusing on three aspects: implementing a people-centric digital development policy, persistently researching and applying various cutting-edge technological topics, and daring to experiment with innovative digital applications. They highlighted the center's efforts in serving the public through digitization and various innovative attempts in urban digital construction.

主题活动中，青年们通过沉浸式的参观、学习与交流，深度了解米哈游如何通过在产品中对中华文化创新表达，积极探索新时代中国文化的传输新路径，纷纷表示作为上博青年一代，要不断激发创新力，激活原动力，为博物馆事业高质量发展贡献青春的智慧与力量。
During the thematic event, the youth gained a profound understanding of how miHoYo expresses innovative elements of Chinese culture in its products and actively explores new pathways for transmitting Chinese culture in the new era through immersive visits, learning, and exchanges. They expressed their determination as the young generation of the Shanghai Museum to continuously stimulate innovation, activate the driving force, and contribute the wisdom and strength of their youth to the high-quality development of the museum industry.

## Youth Voices

### Deputy Secretary of the Youth League Committee, Bei Wenyue

能够与上海米哈游网络游戏科技有限公司、上海市大数据中心一同开展主题团日活动，即是跨界破圈，也是文化科技共生。米哈游的文化IP，从中华优秀传统文化中汲取创作灵感，从游戏拓展到动漫周边、音乐、动画等等，用开放世界承载多元文化，给文化创意及文化传播做出了很好的示范。大数据中心落实以人为本的数字化转型服务和科技赋能城市发展的理解和举措，对智慧博物馆融入城市融入社会融入生活有新的启发。作为上博青年，在全面实施“大博物馆计划”的发展期，在东馆建成开放的关键期，要对博物馆充分发挥文物资源的优势，让沉淀的浓厚古代艺术焕发出新活力的主动思考，主动作为，为博物馆事业高质量发展新阶段贡献青春的力量。
Being able to conduct a themed Youth Day event in collaboration with Shanghai miHoYo Network Game Technology Co., Ltd., and the Shanghai Big Data Center is not only breaking boundaries between different fields but also fostering a symbiotic relationship between culture and technology. MiHoYo's cultural intellectual property (IP) draws inspiration from excellent traditional Chinese culture, expanding from games to anime peripherals, music, animation, and more. Through an open world, they showcase diverse cultures, providing an excellent demonstration for cultural creativity and communication. The Big Data Center's implementation of people-centric digital transformation services and technological empowerment for urban development is enlightening for the integration of smart museums into the city, society, and daily life. As young members of the Shanghai Museum, during the critical period of the comprehensive implementation of the "Grand Museum Plan" and the opening of the East Pavilion, we need to fully leverage the advantages of cultural relics, actively think about how to infuse new vitality into the rich ancient art, and contribute our proactive thinking and actions to the new stage of high-quality development of the museum industry.

### First Youth League Branch Member, Craft Research Department, Chen Yu

以米哈游的火爆全球的《原神》为例，创作团队将中华优秀传统文化元素融入，在虚拟世界中讲述中国文化故事，构建多元文化世界。仅是观看几分钟的短片，我就爱上了“云堇”，她的扮相、气质、亮相动作等细节无不展现着中国文化之美。从中也看到了《原神》为什么能在全球出圈的原因：在创作和宣传的过程中，加入大量的中华优秀传统文化元素，并用一种新鲜的方式向全球用户展现中华优秀传统文化的魅力、中西文化的碰撞与交融。而优质内容的呈现，背后是技术的支撑，是团队长达十八个月的坚持与蓄力，从搜集资料、打磨、渲染......每一步都精益求精。总之，这一切离不开团队的信念与热爱。只要有足够的热爱、足够的激情，便会激发无限可能，热爱的力量会帮助我们的工作更上一层楼！
Taking the globally popular game *Genshin Impact* from miHoYo as an example, the creative team seamlessly incorporates elements of excellent traditional Chinese culture, telling Chinese cultural stories in the virtual world and constructing a multicultural environment. Just by watching a few minutes of the short film, I fell in love with Yun Jin. Every detail, from her appearance, temperament, to her debut actions, beautifully showcases the beauty of Chinese culture. From this, I also see why *Genshin Impact* has become a global sensation: during the creative and promotional process, a large number of elements from excellent traditional Chinese culture were integrated, presenting the charm of Chinese culture and the collision and blending of Chinese and Western cultures in a fresh way to a global audience. The presentation of high-quality content is supported by technology and the team's persistence and effort over eighteen months, from collecting materials to refining, rendering, and every meticulous step in between. In conclusion, all of this is inseparable from the team's beliefs and passion. With enough love and passion, unlimited possibilities can be sparked, and the power of passion will help elevate our work to new heights!

### Secretary of the Fifth Youth League Branch, Office, Ji Qinyuan

在本次共建活动中，我们了解到米哈游的精品游戏创作是如何从中华优秀传统文化中汲取灵感，并将对其的热爱表达出来，以润物细无声的方式，让全世界年轻人感受到中华优秀传统文化的魅力。底蕴丰厚的中华优秀传统文化，是优质产品的内核与灵魂，更是取之不尽、用之不竭的创新源泉。上海博物馆即将迎来发展历程中又一新的里程碑——东馆建成开放。作为新时代青年，我们将勇担新时代赋予的新的文化使命，在此奋进新辉煌的新起点，继续立足中华优秀传统文化，讲好中国故事，传播好中国声音，致力于文旅深度融合高质量发展青年工作的卓越实践，在增强文化自信自强的伟大事业中展现新担当、彰显新作为、做出新贡献。
In this collaborative activity, we have come to understand how miHoYo's high-quality game creations draw inspiration from excellent traditional Chinese culture and express their passion for it. In a subtle and profound way, they allow young people worldwide to feel the charm of excellent traditional Chinese culture. The rich heritage of excellent traditional Chinese culture is not only the core and soul of high-quality products but also an endless source of innovation. The Shanghai Museum is about to reach another new milestone in its developmental journey—the opening of the East Pavilion. As young people of the new era, we will bravely shoulder the new cultural mission bestowed upon us by the times. Standing at this new starting point for a brilliant future, we will continue to root ourselves in excellent traditional Chinese culture, tell compelling Chinese stories, spread the sound of China, and commit to the outstanding practice of youth work in the deep integration and high-quality development of cultural tourism. In the grand cause of enhancing cultural self-confidence and self-strengthening, we will demonstrate a new sense of responsibility, showcase new actions, and make new contributions.