Jakks Pacific

* 2015-present
* 1995-2015

### Licenses

Super Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Splatoon, Star Fox, Pikmin, Kid Icarus, F-Zero

Jakks Pacific, Inc. is an American company that designs, markets and produces a wide variety of products for first-party Nintendo franchises, including figures, plush, toy vehicles, and more. Jakks is a licensee of several other gaming franchises including Sonic the Hedgehog and Apex Legends. Jakks Pacific's World of Nintendo product line began in 2014 and continues to this day following its 2019 rebrand.

In addition to first-party Nintendo franchises, Jakks Pacific formerly held the license to Pokémon from 2006 to 2013, releasing a wide variety of figures, plush, and more. Additionally, Jakks Pacific reportedly held the license to the "Kirby: Right Back at Ya!" anime as of May 2003, but no products were ever officially announced or released. This wiki does not cover any Pokémon products.

## History

On February 25th, 2013, it was announced that Jakks Pacific had obtained the license to design, market and distribute a line of toys and collectibles based off of several Nintendo properties (which was later named World of Nintendo) with an estimated release timeframe of Spring 2014. Throughout the line's lifespan, Jakks Pacific produced product based off the Super Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Splatoon, Star Fox and Pikmin franchises. They also held the rights to the Kid Icarus and F-Zero franchises but never utilized them.

The line made its first debut at New York Toy Fair 2014 in which 20" Mario, 6" plush, the Standard Kart Motorized Ride-On as well as early prototype designs for a couple 2.5" figures were shown off. More news regarding product to be released in the line was released in the following months. In April, Micro Land sets began to hit store shelves while more product released in late July and August (including the debut of the 2.5" figures, 4 figures, 6" figures and plush).

Throughout 2015 to 2018, the line continued to expand into new types of products, including Tape Racers, 2.5" figures in checkout packaging, role-play accessories, the Deluxe Mushroom Kingdom Castle Playset, and a collaborative line with Jakks' own license Squish-Dee-Lish. The 2.5" figures, 4" figures and plush product lines also continued to see new releases from franchises such as Mario and Zelda as well as the first figures for franchises such as Animal Crossing and Splatoon.

The World of Nintendo product line continued until late 2018 before they rebranded the line. All World of Nintendo logos and mentioned were removed from product packaging as they transitioned into a new packaging style based on the product's franchise. From this point, the line maintained heavy focus on the Super Mario franchise due to its higher sales numbers with only a few products for other franchises. In Spring 2019, playsets and diorama sets were introduced as a staple of the line.

Throughout 2019, 2020, 2021 and 2022, the Jakks Super Mario line saw major releases such as the Deluxe Bowser's Castle Playset, "It's-A Me, Mario", Deluxe Bowser's Airship Playset, "Let's Go, Yoshi!" and a new Mario Kart 24v Ride-On. New product lines such as Spin Out Karts and 9" plush were also released and the 2.5" and 4" lines continued to expand with new characters from across the Mario franchise. On February 26th, 2023, Jakks Pacific released a large line of products for Nintendo + Illumination's The Super Mario Bros. Movie including figures, plush, playsets, and more, with a second wave following that summer.

## Press Releases

* Game On: JAKKS Pacific to Bring Iconic Nintendo® Characters to Life with Toy and Costume Line (February 25, 2013)
* JAKKS Pacific Rolls Out All-New World of Nintendo® Items to Mass Retailers This Spring (May 12, 2016)
* JAKKS Pacific Extends Global Master Toy Agreement for WORLD OF NINTENDO® (March 15, 2018)
* JAKKS Pacific Announces Global Renewal of Nintendo® Toy Partnership (December 16, 2020)
* JAKKS Pacific Is Making It a Super Mario™ Holiday Season! (November 09, 2021)
* Jakks Pacific Reveals New Super Mario™ Interactive Figure Let’s Go Yoshi! (July 13, 2022)
* JAKKS Pacific Announces Toys Inspired by the New Illumination and Nintendo Film The Super Mario Bros. Movie (January 24, 2023)
* MEDIA ALERT: JAKKS Pacific Reveals New Line of Toys Inspired by Illumination and Nintendo’s The Super Mario Bros. Movie (February 13, 2023)

## Toy Fair and Convention Appearances

* New York Toy Fair 2014 (February 2014)
* New York Toy Fair 2015 (February 2015)
* San Diego Comic Con 2015 (July 2015)
* New York Toy Fair 2016 (February 2016)
* New York Toy Fair 2017 (February 2017)
* San Diego Comic Con 2017 (July 2017)
* New York Toy Fair 2018 (February 2018)
* San Diego Comic Con 2018 (July 2018)
* New York Toy Fair 2019 (February 2019)
* WonderCon 2019 (March 2019)
* San Diego Comic Con 2019 (July 2019)
* New York Toy Fair 2020 (February 2020)
* San Diego Comic Con Special Edition 2021 (November 2021)
* WonderCon 2022 (April 2022)
* San Diego Comic Con 2022 (July 2022)
* WonderCon 2023 (March 2023)