Incubator Mentor

Incubator Mentor is a person who shows how to mainly everything in the game, except for the market tutorial.

It's important not to skip him (Aka on boarding according the settings) at all, unless you know a lot about the game.

Below is a list of all his dialogue, which also covers everything in the game (So this page counts as a tutorial page), except for the market tutorial.

## Incubator Mentor Dialogue

1. Welcome! I’m your Incubator Mentor. I’ll be helping you out here.
2. Can you believe it’s already 2001? The dot-com bubble just burst, but i’m looking forward to the years ahead.
3. A few stronger enterprises -Kougle, Coralzon, Carrot Inc., and others - have managed to survive the bubble.
4. But their weakened state and the void left by mass bankruptcy means the business world is ripe for disruption.
5. I have a good feeling about you - so I’ve given you some starting funds to take advantage of this time and build a powerful company yourself.
6. First off, what will you call your company?
7. If you’re stuck, try dropping some vowels or using an onomatopoeia.
8. Now you have to choose the kind of business you want to create.
9. Remember that a lot of companies start out doing one thing and grow to do many.
10. Next, where do you want to base your company?
11. Locations can have different bonuses and give access to different markets.
12. Finally, there’s no way you’ll be able to do this alone. You need a cofounder.
13. Picking the cofounder is one of the most important decisions for a business.
14. They vary in what they can bring to the table. You’ll want to pick one that reflects your own skill set.
15. If this all looks good to you, we’ll get going!
16. Running a successful startup is not easy, but as your mentor, I’ll give you some guidance
17. You’re just starting out, so you’ll work from your apartment for now.
18. And it’s just the cofounder here…but eventually you’ll have a buzzing hive of employees.
19. Every successful company has to have a product, so let’s try creating one. Click new task to get started.
20. (If you want to skip onboarding, you can open the settings gear below and so).
21. Products are created by combining two different product types.
22. Come up with Innovative combinations for bonuses!
23. You only have a couple to choose from now, but later you can unlock and purchase more.
24. Now let’s assign our cofounder to develop the product. Just click on their card.
25. They’ll contribute design, engineering and marketing points according to their productivity.
26. The more points, the more successful the product!
27. Alright, your company is working on it’s first product!
28. Products take time to develop, depending on their difficulty and the productivity of the employees.
29. Let’s give this product a sec to finish and then prepare to release it into the world.
30. Your product is finished!
31. Before we can release it to the market, we need to design it.
32. That is, we spend production points to power up it’s performance in - insert rainbow color code for text- the market.
33. This includes quantity (How much are in the market), Strength (For combat and capturing market shares), and movement (Number of steps each turn).
34. At this point, there might not be much you can do. Just click launch.
35. Now your product will start generating revenue based on a few factors such as captured market share.
36. To capture more of the market you need to build better products. And to build better products, you need the best talent.
37. Let’s hire an employee through the recruiting button.
38. First we need to pick a recruiting strategy. They vary in the quality of candidates you find.
39. Less skilled candidates aren’t always bad - they’re cheaper and can grow to become very skilled.
40. Let’s pick one and see which candidates come through!
41. Candidates expect some minimum compensation, but they often can be convinced to take less.
42. Depending on the candidate's personality, saying certain things may lower their expected salary or increase it.
43. When you feel ready, you can make an offer.
44. If they aren’t happy with it, they’ll take a job elsewhere. But they’ll be available again later.
45. Congratulations on your first employee!
46. You can start assigning them to  tasks, but note that your employees can burn out.
47. A burnt out employee can’t work for a little bit. But they’ll recover in time.
48. Avoid burnt out employees by keeping them happy!
49. Happy employees burn out less. Perks lift your employee’s spirits so they take less down time.
50. Perks also attract prospective hires, lowering their expected salary.
51. Most perks can be upgraded too!
52. You might be feeling a little limited by the product types your company can develop. In the Product Types menu you can purchase more to work with.
53. Further Product types are unlocked in other ways!
54. Now’s a good time to mention your board of investors.
55. Every year, they require a 12% growth in profit. They get upset when you fail to reach that goal.
56. You can track their mood and your progress towards this year’s profit goal at the top of the screen
57. If you fail too much, they’ll fire you for your incompetence. Try not to let that happen.
58. You can access even more product types by expanding into new verticals.
59. You’ll really start to see some innovation when you work across verticals.
60. To most effectively innovate, you need an Innovation Labs!
61. We can assign employees to Research tasks and discover new technologies which may provide untold advantages or new product types to experiment with.
62. Research is developed mostly with the engineering skill, but the design skill contributes some too.
63. People should know and feel good about your company and it’s products. But that won’t happen on it’s own.
64. Promo Campaigns are tasks that will generate hype for your company.
65. The hype generated by a promo campaign depends mostly on Marketing points, but design contributes too.
66. Hype can give huge boosts to the revenue a product makes.
67. However, people are fickle - - hype fades over time, and fades faster if there’s outrage.
68. Outrage is generated by products which pollute (e.g hardware), kill people (e.g defense), generate debt (e.g finance), inspire moral panic (e.g biotech), and by tax evasion.
69. But you can mitigate outrage by creating distracting products!
70. In order to keep growing, you’ll have to expand to other cities and eventually countries.
71. Expanding to new locations gives access to new markets, and some places even provide nice bonuses!
72. Each location acts as a remote office and can be assigned tasks like any employee.
73. Special Projects are expensive tasks, but lead to massive advantages and totally new revenue streams.
74. Each special project has a few prerequisite products that must be innovated before the special project is available.
75. Their development requires some minimum amount of design, engineering and marketing points before they are completed.
76. The government does not have to be an enemy to the market; it can be a strong ally
77. Lobbying tasks are long-term projects that take marketing points and turn them into powerful advantages.
78. Is another company is getting in your way?
79. With Acquisitions, you can acquire them! It’s pricey, but it provides a large and reliable revenue stream for your company.

## Trivia

* The Incubator Mentor is the same character model as you when you play Thefounder.biz.