When The Rain Comes

## **When the Rain Comes**Single by Sugababes

**When The Rain Comes** is a song by Sugababes released on 15 September 2023, taken from their upcoming ninth album to be released in 2024. It was written by Keisha Buchanan, Mutya Buena, and Siobhán Donaghy alongside Iain James and George Moore, who also produced the song.

The song marks the first single in a decade since the group's 2013 comeback with "Flatline" and the first single by the original members in 22 years that is primarily released under the Sugababes moniker. It is also the first release with music publisher and label company BMG.

## Background

At the end of their headling 2022 tour, Sugababes announced a "one night only" show in the O2 Arena in London on 15 September 2023. Through the course of summer the band posted teasers of them recording in the studio on social media. On 14 September 2023, Sugababes posted a snippet of the song on their official Instagram account, announcing the single's release at midnight.  On the same day, the vinyl and CD singles were made available on their online store, originally set to release in 3 November 2023. The release was pushed back to 26 January 2024.

### Reception and performance

Upon release day Sugababes share a press release saying:

> “This song is a celebration of the people in our lives who stand by us and lift us up through the good and bad times.
> “The three of us have been that for each other over the years and we felt there was no better way to mark this moment in our journey than with this song”
>
>

Writing for *Clash* magazine, Robin Murray described "When the Rain Comes" as a "new classic" that "[radiated] pop brilliance". After the group performed the song for the first time as part of their "one night only" concert, *Retro Pop Magazine* noted that the song was a "soulful mid tempo [track]" that was "worlds away from the hyper electro-pop that ultimately characterised the final chapter of the group back in 2011", added that the song [leaned] into the soundscape of their classic debut album *One Touch* (2000) and [conjured] a full-circle narrative reflecting on their path so far.

"When the Rain Comes" charted at number 12 on the UK Singles Downloads Chart on 22 September 2023 and at number 14 on UK Singles Sales Chart.

## Personnel

* Programming, Keyboards, Producer - George Moore
* Drums - Matthew Brown
* Bass - Aaron Powell
* Sound Engineers - Alex Killpartrick, Dan Parry, Joe LaPorta
* Written By - George Moore, Iain James, Keisha Buchanan, Siobhán Donaghy

## Live performance

"When the Rain Comes" made its live performance debut on 15 September 2023, at their sold out show at the O2 Arena as part of their setlist. It was subsequently performed on the rest of their European gigs in the following weeks. On 13 October 2023, the Sugababes performed the single's televised live performance on The Graham Norton Show.

## References

1. ↑ 1.0 1.1 "Sugababes return with new single When The Rain Comes, announce 2024 album" . Retro Pop Magazine. https://retropopmagazine.com/sugababes-return-with-new-single-when-the-rain-comes-announce-2024-album/
2. ↑ 2.0 2.1 Spotify. https://open.spotify.com/album/2mPSmGrWTnWuND6i6CwgWE
3. ↑ @Sugababes Instagram. "MIDNIGHT.". https://www.instagram.com/reel/CxK3fD0oGqn/
4. ↑ When the Rain Comes. Official Charts. https://www.officialcharts.com/songs/sugababes-when-the-rain-comes/
5. ↑ "When the Rain Comes". Sugababes Official Youtube. https://www.youtube.com/watch?v=6gHLZhRoWAg

This page uses Creative Commons Licensed content from Wikipedia (view authors)