Madam M

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マダム・マム (Madamu Mamu?)

**Madam M** is a prideful woman who runs a massage parlor in the Wall Market in *Final Fantasy VII Remake*. Like Andrea Rhodea and Chocobo Sam, Madam M also possesses the rank of approving women to see Don Corneo.

## Profile

### Appearance

Madam M wears a long black kimono with golden flower patterns, secured with an orange *obi* tied at the front rather than the traditional way at the back (as a Japanese prostitute's would be; a nod to Wall Market's seedy origins in *Final Fantasy VII*). She always leaves one shoulder bare. She carries a matching fan to her kimono. Her black hair is pinned up with elaborate golden hairpins. She wears purple eyeshadow and red lipstick.

### Personality

> We are a hand-massage parlor. An excess of fatigue and tension can make even the simplest task a terrible strain. It is our pleasure to relieve our patrons of that tension. And what better way to seek relief than through the skilled ministrations of a professional?
>
> Madam M

Madam M has two sides to her. When talking to potential customers she appears calm, welcoming and gracious, but when her temper is flared, she becomes threatening and irritable. She usually keeps a classy and demure demeanor, but when she loses her temper, she may descend to screeching obscenities. Madam M is quick to regain her composure, however.

The Madam loves gold, and though she may come across as greedy, she takes great pride in her skill as a hand masseuse, believing that her services are worth every gil. She is offended when Johnny refuses to pay the amount she desires, sending him running from her shop frightened. If Cloud skimps out on paying for a proper massage, Madam M will show her sadistic side and deliberately make the procedure a painful one.

Madam M seems to respect Andrea and have a rivalry with Sam, who makes some suggestive comments to get a rise out of her. Despite her position as a member of Don Corneo's Trio, Madam M dislikes him. Regardless, she is aware that the position as one of the Trio grants her special privilege and authority in Wall Market—as such, she takes great effort to maintain it. Though acquainted with the slums' most notorious crime lord and being an avid spectator (and partaker in the betting aspect) of a no-rules battle arena, she is nevertheless horrified when Shinra Electric Power Company deliberately destroys Sector 7.

## Story

**Spoiler warning: *Plot and/or ending details follow.*** *(Skip section)*
Cloud Strife and Aerith Gainsborough come to Wall Market to rescue Tifa Lockhart who is determined to audition for the position of Don Corneo's "bride of the night" to extract information out of him. After learning that Tifa has already gone to his abode, and that the only way in is to audition, Aerith suggests she partake and find Tifa. Needing endorsement from one of "the Trio", Cloud and Aerith seek out Madam M at her massage parlor.

Madam M assumes the two are customers and treats them kindly, but when Aerith says she is looking for endorsement the Madam loses her temper at the audacity of a pair of strangers looking for her approval. She almost sends them packing, but takes an interest in Cloud when she notes his unusual mako-infused eyes. She offers to entertain Aerith's folly if Cloud buys a massage off her and the pair agree to partake in a dangerous gauntlet starting at the Corneo Colosseum: should they take the cup, Madam M will collect the prize money of 1,000,000 gil.

Cloud and Aerith fight in the colosseum and against the crowd's expectations survive round after round. After beating Sam's and Andrea's participants Madam M elates at her victory before learning of an impromptu "bonus round". She is furious and heads down to the dressing room to explain to Cloud and Aerith that they need to fight one more battle. Cloud and Aerith yet emerge victorious and Madam M invites them to her parlor where she takes Aerith in to be beautified.

Having scored Madam M's endorsement, Aerith and Cloud head to the Don's place but Cloud begins to get second thoughts when he begins to realize just how dangerous the situation could be for Aerith. Madam M relays through Aerith that Andrea Rhodea of the famous Honeybee Inn wants to meet Cloud, and Aerith's plan is for Cloud to disguise himself as a woman and get Andrea's endorsement to also partake in the audition. Madam M herself comes to see the night's show and Cloud is embarrassed when they lock eyes, but he impresses Andrea with his dancing skills enough for him to agree to transform him. Now wearing a dress, Cloud can meet up with Chocobo Sam and Madam M outside Sam's stables where they wish him good luck.

## Gameplay

The massage scene with Madam M depends on how much the player pays for the service. The "poor man's" option of 100 gil will result in Madam M sadistically hurting him while elating over his discomfort. Paying 1,000 gil results in the "basic service" that is rough, but Cloud comes out feeling better and more flexible for it. Paying 3,000 gil for the "luxury massage" has Cloud enjoy the procedure so much Aerith notes he is acting weird afterward.

Which dress Madam M gives to Aerith depends on how many sidequests the player completed at the Sector 5 slums previously. Doing all sidequests nets the long red dress Aerith wore in the original *Final Fantasy VII*.

***Spoilers end here.***
## Behind the scenes

Madam M was one of the three characters introduced as Don Corneo's henchmen, with the goal of portraying Corneo as a real-life mafia boss, who has power in the underworld with henchmen to do his dirty work.

The sign outside her massage parlor reads 手揉屋 (temomiya?) which means "hand kneading house."

### Voice

Madam M is voiced by Yuka Komatsu in Japanese and by Mallory Low in English.

## Gallery

Madam M.jpgMadam M in Wall Market.Madam M from FFVII Remake.jpgFFVIIR Madam M warning.pngScolding Aerith.The Trio at the Corneo Colosseum from FFVII Remake.jpgMadam M at the Corneo Colosseum with the rest of the Trio.
## References

1. ↑ Robert Ramsey (May 24, 2020). *Interview: Final Fantasy VII Remake Producer and Co-Director on Development, Launch, and Being Grateful for the Fans*. *Push Square*. Archived from the original on May 25, 2020.

ru:Мадам М