Baby Einstein

### Background

**Baby Einstein** (also known as **The Baby Einstein Company**) is an early children's entertainment company founded on January 31, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named **I Think I Can Productions** since January 1996 before changing its name to **Aigner-Clark Productions** in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. On October 14, 2013, Kids II, Inc. acquired the brand from Disney.

## I Think I Can Productions

**Logo:** On a white background, a crude drawing of a boy's head with spiky hair and glasses is in the upper right half of the screen. Below it reads:

**I Think I Can Productions**Presents**Variants:**

* A prototype variant exists where "**Presents**" is in a Perpetua Titling font.
* At the end of tapes, the text reads:**Copyright 1996****I Think I Can Productions**A copyright stamp can be seen below.

**Technique:** None.

**Music/Sounds:** The ending theme of the show.

**Availability:** Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st **Baby Einstein** Company logo. Seen only on the original tapes of *Baby Einstein: Language Nursery* and *Baby Mozart*.

## Aigner-Clark Productions

**Logo:** Same as the **I Think I Can Productions** logo, but the text now reads

Aigner-Clark ProductionsPresents**Technique:** None.

**Music/Sounds:** The ending theme of the show.

**Availability:** Only seen on the original VHS tape of *Baby Bach*.

## The Baby Einstein Company

### 1st Logo (November 23, 1999-November 23, 2010)

**Logo:** Same as the I Think I Can Productions and Aigner-Clark Productions logos, but the text now reads:

The Baby Einstein Company

Presents

The colors of the text vary depending on the video.

**Technique:** Same as before.

**Music/Sounds:** The opening theme of the video.

**Availability:** Seen on most Baby Einstein videos beginning with *Baby Shakespeare: World of Poetry* and ending with the Baby Einstein Discovery Kits.

### 2nd Logo (August 15, 2000-November 21, 2007)

**Logo:** On a white background, we see a colorful caterpillar made up of several spheres. It has a gold sphere for a head, with red antennas, beady black eyes and pink cheeks, made up of purple and blue balls for the body, with a smaller gold ball connecting them in between, tiny redand gold balls "marbles" for the tail, and four lavender toy wheels. It enters from the far left of the screen in the distance, and slowly inches towards the screen (it glances at the viewer midway through). Once the caterpillar reaches the center of the screen, it comes to a halt, and looks at the viewer, blinking twice and opening its mouth. On the first blink, the company's logo fades in on the ground. The camera pulls up to a bird's eye view and zooms out, with the caterpillar continuing to look at the viewer as this happens, revealing the logo, consisting of the words "**the** b

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" in a multicolored, sloppy handwritten font and a crude drawing of a boy's head with spiky hair and glasses next to the word "baby", and when the camera settles in place, the blue text "***Great minds start little.***" flies down to the bottom left corner of the screen.

**Variants:**

* Starting in the mid-2000s, the text "***Great minds start little.***" does not appear. While some versions remove the text from the animation, other versions will simply freeze the logo before the text appears.
* An in-credit still version appears on *Little Einsteins*, placed on top of a blue square with copyright info in white text underneath. The caterpillar is absent.
* Another in-credit still version appeared at the end of some releases of most Baby Einstein videos until 2004, with the Baby Einstein logo placed on top of the screen on a white background, with the copyright notice in black and in an Tekton Pro font underneath. The caterpillar is absent.
* Starting in 2007, this logo is shown, but with the Baby Einstein logo from the next one.

**Trivia:**

* This logo was based on a scene from *Baby Einstein: Language Nursery* featuring a toy caterpillar.
* The caterpillar in this logo would eventually be given the name Cal (formerly known as Caterpillar), after Baby Einstein was brought by Kids II.
* The boy's head in this logo is said to have been the basis for the design of Leo from *Little Einsteins*, which Baby Einstein helped produce.

**Technique:** CGI by Stephen Rozmiarek. None for the in-credit variant.

**Music/Sounds/Voice-over:** A calm, soothing woodwind/chime theme, with sounds of nature (ex. birds chirping and wind) in the background, and two cartoon blinking noises for the caterpillar. The music rises to a crescendo when the camera pulls upward, ending with three notes. When the logo's music ends, Julie Aigner-Clark says "For more information on our developmental products for babies, and toddlers, visit babyeinstein.com. Enjoy the show."

**Music/Sounds Variants:**

* Sometimes, there is no voice over.
* The in-credit versions have the show's ending theme.

**Availability:** Seen on several releases of most Baby Einstein videos starting with *Baby Van Gogh* and ending with *Lullaby Time*, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002.

### 3rd Logo (November 21, 2007-November 23, 2010)

**Logo:** Same as the previous logo, but the Baby Einstein logo is now in a blue box that includes the Disney logo also in blue.

**Later Variant:** Starting in 2013, the Disney logo is absent, after Disney sold Baby Einstein to Kids II, Inc.

**Variants:**

* Starting in 2009, it has been re-animated.
* Starting in 2010 with the Baby Einstein Discovery Kits, the previous logo is remastered and in HD, with the Baby Einstein logo already from the next one.

**Technique:** Same as the previous logo. Starting in 2009, CGI.

**Music/Sounds:** Same as the previous logo.

**Music/Sounds Variants:**

* As with the previous logo, there is no voice over sometimes.
* For the re-animated variant, Julie Aigner-Clark says: "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."

**Availability:** Seen on most Baby Einstein videos starting with *Lullaby Time* to *World Music*, as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the previous logo, but with the new Baby Einstein logo instead.

## Baby Einstein (rebrand)

### 1st Logo (2015-2018)

**Logo:** On a white background, we see the drawing of the boy's head with spiky hair and glasses (albeit different than the previous logos) being drawn. The boy's head then moves to the top corner of the word "**einstein**" and at the left-corner of the word "**baby**". We see the company name in a multicolored and a cursive font being drawn. The text "**great minds start little**" (a la the slogan used from the 2nd Baby Einstein Company logo), albeit a bit bended vertically, then slides down below the company's logo.

**Variant:** On the Baby Einstein Classic video series, the colorful blocks with the text "**CLASSIC**" in it will appear when the slogan appears.

**Technique:** 2D animation.

**Music/Sounds:** A pencil drawing when the boy's head is drawn, and a 6 note happy tune.

**Music/Sounds Variant:** On the Baby Einstein Classic video series, more instruments are heard playing in the tune.

**Availability:** Seen on Baby Einstein videos from 2015 to 2018 on YouTube.

### 2nd Logo (2018-)

**Logo:** On a white background, we see the boy's head like from the previous logo placed to the left, looking around and blinking using his eyes. To the right, the stacked words "**baby einstein**" in black enters letter-by-letter.

**Variants:**

* On the Baby Einstein Classics video series, the small text "**classics**" will appear while the company name enters down.
* Occasionally, in front of the logo, the letters are seen falling down before the company name appears.
* On most Baby Einstein videos from the late-2010s, the boy's head is drawn at the beginning of the logo, and after the company text appears, we pan up to see the Hello Einstein Studios logo.

**Technique:** 2D animation.

**Music/Sounds:** Same as before.

**Music/Sounds Variants:**

* As seen on the Facebook video "There's a whole new Baby Einstein to discover", a 9 note violin tune, followed by a synth note and a ding sound when the boy's head blinks.
* Sometimes, the drawing sound is heard when the boy's head is drawn.

**Availability:** TBA.

## Other

* For other related logos and images see: Baby Einstein/Other