Intalink

**Intalink** is a brand of urban bus services operated by Bradbus South East within several towns and cities in Southminshire. The brand was originally established in 2001 as Intalink Eastbourne by Bradbus South East for use on their services within Eastbourne, Southminshire for routes contracted by Eastbourne City Council. The brand began being rolled out in October 2001, with the first route to receive the branding being the 22 between Eastbourne City Centre and Hardinger, and by mid 2004 the majority of routes in and around the city were branded as Intalink.

In June 2014 the brand underwent a large overhaul, with a new logo, livery and typeface being commissioned, as well as the announcement of the Intalink brand expanding to local buses within Swanley. By 2018, all local Swanley routes were branded as Intalink, and the majority of Intalink Eastbourne vehicles had the new logo and livery, with few remaining in the old livery. In December 2018, the Intalink brand begun usage on several interurban routes between other large towns within Southminshire, although is not widespread.

As of 2022, the fleet consists of 210 vehicles.

## Branding

The original Intalink brand was designed in August 2001 by the That's Impressive design agency. The main logo consisted of a bold italic font and the iconic "Double Cross" motif. The original livery was two-tone green (lime green base with green skirt) and dark green double cross arrows towards the rear of the vehicle.

The rollout began in October of 2001, with the first route to use the branding being the popular route 22 from the city centre to Hardinger shops. The inital route was shortly followed by Route 23 from the city centre to Great Oakley. The rollout began to speed up in January 2002, and by August 2004, 70% of Bradbus routes within the city were under the Intalink brand.

Beginning in January 2005, certain routes began to gain individual branding under the intalink umbrella, such as the "MassLines" and the "CITY43".

After continuous expansion, it was announced in June 2014 that the brand would undergo a complete overhaul to bring it up to modern standards, with new iteration of the logo, a new livery and a new interior. The new branding and livery were applied to the majority of buses between 2014 and 2018, as well as a large number of vehicles having a full or partial interior refurb with the new styling and/or seat moquette. Very few vehicles remained after 2018 in the old livery, with most being on older vehicles. Some buses with the old livery were applied with new logos. As of 2022, around 11 buses remain in the old livery, with only 6 having the original logo.

2014 also saw the expansion into Swanley, with the "Intalink Swanley" brand being created alongside the newer eastbourne branding. The livery is of a three-tone yellow/orange colourway, and the logo is very similar to that of Eastbourne's, although with the relevant place name.

## Routes

### **Intalink Eastbourne**

1 - East Bay to Collenshaw via City Centre - Branded as Seafarer with a double decker

3 - City Centre to Collenshaw via Heathfields Retail Park - Unbranded with a single decker

5 - City Centre to Upper Colney via Lake Mill - Branded as MassLines with a tri-axle double decker

5A - City Centre to Colney Park via Lake Mill - Branded as MassLines with a tri-axle double decker

12 - Oakley Vale to Hanwell Fields via Great Oakley & Collenshaw - Unbranded with a single decker

22 - City Centre to Hardinger via West Dover Road - Unbranded with a double decker

23 - City Centre to Great Oakley via West Dover Road - Unbranded with a double decker

26 - Railway Station to Jaywick Sands Resorts via Upper Lyvedon - Branded as ResortRider with a single decker

26D - East Bay to Upper Lyvedon - Unbranded with a single decker

39 - City Centre to Molestanton Heath - Unbranded with a double decker

43 - Hardinger Parkway to Shaweast via Upper Lyvedon & City Centre - Branded as CITY43 with a double decker

44 - City Centre to Hardinger Parkway & Hardinger North Estate DIRECT - Branded as MassLines with a tri-axle double decker

118 - City Centre to Rawdon - Unbranded with a double decker

126 - Eastbourne to Marway via Wallington-on-Sea - Branded as Intalink (no Eastbourne name) in a purple livery with a double decker

580 - City Centre to Ickenham Harbour - Unbranded with a short single decker

585 - Eastbourne to Wallington-on-Sea via Colney Plain Villages - Unbranded with a short single decker

X26 - Eastbourne to Marway DIRECT - Branded as Intalink (no place name) in a purple livery with a double decker

A - Oakley Local Service - Unbranded with a single decker

C - Hardinger Local Service - Unbranded with a single decker

### **Intalink Swanley**

16 - Bus Station to Borough Green via Estates - Unbranded with a single decker

17 - Bus Station to Deene Bridge - Unbranded with a single decker

20 - Swanley to Northfleet - Unbranded with a double decker

30 - Bus Station to Borough Green via Milton Road - Branded as Hillseeker with a double decker

31 - Bus Station to Darlington Hill - Unbranded with a single decker

32 - Borough Green to Deene Bridge (avoiding Town Centre) - Unbranded with a double decker

33 - Borough Green to Northfleet - Unbranded with a single decker

39 - Swanley to Keston via Minsterley Park - Unbranded with a double decker

47 - Bus Station to Hillheath - Unbranded with a single decker

X9 - Swanley to Milton Hargate DIRECT - Branded as Hillseeker with a double decker

### **Intalink Southminshire**

484 - Tonbridge to Seaton - Branded as Intalink (no place name) in a blue livery with a double decker

X2 - Tonbridge to Grinstead - Branded as Intalink (no place name) in a blue livery with a double decker