&filx

*Not to be confused with Zee Studios and Zee Studios International.*
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**&flix**, known until 2018 as **Zee Studio**, is an Indian English-language movie channel from the Zee network that shows popular Hollywood movies. Launched in March 2000 as Zee Movies (along with Zee English), it was renamed twice, and then again to Zee Studio in 2005; it was finally renamed to &flix on 3 June 2018. Its primary competitors are Sony Pix, Star Movies and Movies Now.

## Zee Movies

### 2000

On 15 March 2000, the channel was launched as **Zee Movies**, along with Zee English (now Zee Café).

* Source of the above logo
* Indiantelevision

## Zee MGM

### 2000–2004

In October of 2000, barely a few months after its launch, the struggling Zee Movies was rebranded to **Zee MGM** after Zee entered into a partnership with Metro-Goldwyn-Mayer.

* The Hindu Business Line
* Exchange4media
* Indiantelevision
* Domain-B.com

## ZMZ (Zee Movie Zone)

### 2004–2005

Zee ended its partnership with MGM in 2004, and hence Zee MGM was renamed to **ZMZ** (standing for Zee Movie Zone).

* The Economic Times

Later, in 2008, MGM launched a full-fledged MGM Channel in India; this shut down in 2015.

## Zee Studio

### 2005–2010

The Zee network introduced a new set of logos on 28 March 2005; therefore, ZMZ rebranded to Zee Studio with a new logo. All Zee channels adopted logos with a stylised Z and a square rotated 45 degrees. However, with the English channels, such as Zee Studio and the erstwhile Zee Trendz, the name of the channel was in a rectangle to the right of the Z-square, rather than below it.

* Business Standard

### 2010–2011

Both of Zee’s English channels, Zee Café and Zee Studio, introduced new logos on 15 November 2010, featuring the letter Z in a rounded square, and new graphics packages. The new looks were created by Dunning Penney Jones and Medialuna. The latter, now known as Tónika, is one of several Argentine agencies that have designed the graphics of several Indian Zee and Sony channels.

This logo style was also adopted by the newly-launched Zee Khana Khazana (now Living Foodz).

* Essel Newsletter
* Campaign India
* Adgully

 File:Zee Studio - Idents & promo package
### 2011–2014

With the rebrand of the Zee network on 19 June 2011, the 2010 logo was brought in line with the other channels.

Logo with slogan.HD logo.Alternative HD logo.
An HD version was launched on 15 August 2011. Zee TV, Zee Cinema and Ten Sports also launched HD feeds.

### 2014–2016

A new logo was introduced in October 2014 along with a new slogan, *See it all!*.

* Indiantelevision
* Afaqs!

HD logo against graphics background.HD logo against blue background.CHANNEL IDENTITY PACKAGE
The graphics were designed by Naranja y Canela of Argentina (which merged with Medialuna to form Tónika).

* Naranja y Canela

### 2017

The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.

### 2017–2018

Another new logo was introduced during the networkwide rebrand of Zee on 15 October 2017, though the graphics remained the same. Though the logo uses the Gotham font, as with the other Zee channels since then, the graphics continued to use Din (unlike with some channels, notably Zee TV and Zee Cinema, where Gotham is used throughout).

As with all other Zee-branded non-news channels, the logo moved from the traditional top right corner to the top left. Even after the rebrand to &flix, it has stayed at the top left.

HD logo.HD logo bug.This was Zee’s only non-news channel in India to get a blue logo; other channels to get blue logos include Zee 24 Kalak and the now-defunct Zee Punjabi (UK). However, the logo bug (as with Zee Café) was white.

## &flix

### 2018–present

File:&flix.svg

Zee Studio was renamed to &flix on 3 June 2018. Rather than an Argentine creative agency, which is common for the graphics of many Zee and Sony channels, the new graphics package was created by Canadian design agency Zink. Zink had already created the graphics for &privé HD in 2017. The reason for change is not known, but it is being implied that this was done to avoid confusion with Zee Studios, Zee's movie making production house.

* Zink

&flix HD.svgHD logo.&flix HD Leap forth.svgHD logo with slogan *Leap forth*.HD logo with slogan *Leap forth*, as seen on-air.&Flix Channel BrandingRebranding graphics reel.
The on-screen fonts are Dense and Avenir. In India, Avenir is also used by VH1.