Annotated Bibliography Kane

Fundraising

   Annotated Bibliography Kane

Kanter,
B. (2014). How To Train Your Attention & Be Effective When Working Online. *Cosida Digest*, 16-18.

The
amount of online user generated information an individual is exposed can
distract the most focused person.  It is
hypothesized that brains alternate between the task-positive which helps to get
things done and the task-negative when the mind wanders and daydreams.  Smartphones have given the opportunity for
the brain to be on at all times with a constant need to have access at all
times.

Methods
for keeping your brain focused are to give up multitasking and put aside time
for each task, read emails at set interval throughout the day, and get up and
walk around.  Conscious computing online
tools and applications will transform the distractions into mindfulness when
used in conjunction with attention training and developing productivity habits.

Those working in nonprofit organizations do double
duty.  Below are tips for fitting social
media into the workday without getting overwhelmed.

·
Make social media part of your morning
work routine for 15-20 minutes.

·
Take social media breaks after completing
higher concentration tasks.

·
Keep an eye out for photos, especially
useful for Twitter.

·
Do your “engagement” activities on your
phone while taking a walk after lunch.

·
Set reminders on your phone or calendar
to check social channels and make it a habit.

·
Block out some time to schedule your
tweets or updates over the week, using scheduling tools.

·
Don’t succumb to fear of missing out or
myth of in-box zero or being caught up.

·
Curate information on social that helps
you build expertise or knowledge for a presentation or work related tasks.

·
Check social channels while you wait in
lines or in between meetings.

·
Learn how to scan and then go deep.

·
How you manage your attention and time
online when social media isn’t a full-time job for you? What works?

Fine, A., & Kanter, B. (2010). How to adjust to
a 'networked' world. *Chronicle Of*
Philanthropy, 22 *(14), 2.*

Nonprofit organizations
have a hard time effectively solving social problems because they insulate
themselves as a solo entity.  Nonprofit
organizations work hard to keep insiders in and outsiders out; instead of
listening and building relationships they are pushing their messages out to their
constituents and the community and dictating strategy.  The use of social networks helps nonprofits
break free from this insulation with the American Red Cross, the Humane
Society, and the American Cancer Society as great examples of what can be
achieved with social networking.  The
barriers to being a socially connected nonprofit is leadership.  Leadership needs to lead by listening and
learning, truly trusting their staff, stop fearing what could go wrong, and get
rid of the canned elevator speeches that are ingrained in the nonprofit
mindset.  As social media becomes a bigger
part of the daily lives of individuals those nonprofits that do not make
changes will no longer be relevant.

Lovejoy, K., & Saxton, G. D. (2012).
Information, community, and action: how nonprofit organizations use social
media. *Journal Of Computer-Mediated Communication*, *17*(3), 337-353.

Social media
applications have many advantages over organizational websites when it comes to
communication opportunities such as interpersonal engagement, interactivity,
and dialogue.  Computer related
communications have increased the nonprofits ability to communicate with
clients, donors, regulators and the general public building meaningful
relationships or organizing a call to action.
A study was conducted on the 100 largest non-educational nonprofits that
receive at least ten percent of their revenue through donations.

Information sharing is
a powerful tool for nonprofits reaching a broad cross section of the
public.  A majority (59%) of the messages
sent by these nonprofits using Twitter were purely informational with no
secondary agenda.  Building community is
gained using Twitter by giving recognition and thanks and acknowledging current
and local events.  Dialogue with the
community is gained by responding to the public and solicitations.   The most tangible function is the action function
where the nonprofit asks followers to do something.

The finding of the
study was information and not dialogue is the key form of social media
communications for nonprofit organizations.
Followers can use the information or forward it on creating a greater
presence for the organization.   Many
nonprofits are using social media as an extension of their websites when they
should be using social media as a stakeholder engagement tool.

Annotated Bibliography

Annotated Bibliography - Week 4 Contribution - Aimee Aballo