Aoi Yu

Aoi Yu (蒼井 優) is a Japanese actress and model. She is famous as a mori icon in the mori community. She was voted one of the top 20 mori girls in a poll conducted by Goo.  She remains one of the most recognizable models in the mori kei community, and is remember fondly by many mori girls as an icon for the style.

## Contributions

### Honey and Clover Live Action (2006)

Before the creation of mori kei, Aoi Yu played the character Hagu from Honey and Clover. This character would later be cited by Choco's List as an inspiration for mori fashion and lifestyle.

Source: Honey and Clover Live Action 2006Source: Honey and Clover Live Action 2006
### Photobooks

Also before mori kei was established, Aoi Yu created a number of fan photo books with some mori themes. These books were Dandelion (around 2007) and Portugirl (2008-2009). Many of these photos became popular later on in mori communities.

PortugirlDandelion
### Spoon

Aoi Yu served as the main model in two separate Spoon fashion magazine issues dedicated to mori kei. Both of the magazines were hugely successful and influential in the style, which made her popular with the community in turn.

Spoon: Mori Girl A - Z IssueSpoon: Autumn Mori Girl Issue
### Anan

The next magazine Aoi Yu appeared in with a mori feel was Anan. This issue had a more summery and beachy feel, but was very focused on natural fashion style.

AnanAnanAnan
### Pretty Style May 2010

Aoi Yu appeared in Pretty Style in May of 2010. The issues focused heavily on natural fashion scenes and had multiple photoshoots, including one with a very Hama Kei twist.

Pretty StylePretty Style
### Jille

After her appearance in Anan and Pretty Style, Aoi Yu also appeared in an issue of Jille. While the style she wore wasn't completely mori, it still had a mori feel. This time, she appeared in a "boys mix" style. This was the last "mori-like" magazine spread she was present in.

JilleJille
## Aoi Yu and the Mori Community

Although Aoi Yu has long remained a community favorite for her mori kei work, she has personally stated that she does not consider herself a mori girl. She personaly prefers plain clothes, and does not enjoy wearing mori kei. Her personal favorite style is Comme des Garcons fashion.

## Gallery

Source: SpoonSource: SpoonSource: SpoonSource: Dandelion PhotobookSource: UnknownSource: Dandelion PhotobookSource: Honey and Clover Live Action 2006Source: Honey and Clover Live Action 2006
## References

1. ↑ "Top 20 mori girl." Mori Girl. November 5, 2009. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2009/11/top-20-mori-girls.html
2. ↑ 2.0 2.1 "Yu Aoi, a Mori Girl?" Amy Wong's Blog. September 2, 2009. Retrieved September 14, 2020 from https://personal.amy-wong.com/2009/09/02/yu-aoi-a-mori-girl/
3. ↑ "Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie." Mori Girl. October 27, 2009. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2009/10/yu-aoi-as-hagumi-hanamoto-in-honey-and.html
4. ↑ "Honey and Clover." Asianwiki. N.d. Retrieved September 14, 2020 from https://asianwiki.com/Honey\_and\_Clover
5. ↑ "Featured Mori Girl: Yu Aoi." Mori Girl. November 10, 2009. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2009/11/featured-mori-girl-yu-aoi.html
6. ↑ "Yu Aoi - Dandelion by Yoko Takahashi - rockin' on." Amy Wong's Blog. August 14, 2008. Retrieved September 14, 2020 from https://personal.amy-wong.com/2008/08/14/yu-aoi-dandelion-by-yoko-takahashi-rockin-on/
7. ↑ "Black Small Fish Exercise Photo Collection "Dandelion" JP Oversized - September 28, 2007." Amazon Listing. Retrieved September 14, 2020 from https://www.amazon.co.jp/-/en/Black-Small-Exercise-Collection-Dandelion/dp/4860520696/ref=sr\_1\_1?dchild=1&keywords=4860520696&qid=1600070612&sr=8-1
8. ↑ "Yu Aoi - Portugirl by Yoko Takahashi - Kodansha." Amy Wong's Blog. April 20, 2009. Retrieved September 14, 2020 from https://personal.amy-wong.com/2009/04/20/yu-aoi-portugirl-by-yoko-takahashi-kodansha/
9. ↑ "Yu Aoi in Spoon." Mori Girl. October 11, 2009. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2009/10/yu-aoi-in-spoon.html
10. ↑ "Yu Aoi in Anan." Mori Girl. May 27, 2010. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2010/05/yu-aoi-in-anan.html
11. ↑ "Yu Aoi in Pretty Style May 2010." Mori Girl. April 29, 2010. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2010/04/yu-aoi-in-pretty-style-may-2010.html
12. ↑ "Yu Aoi in Jille." Mori Girl. January 30, 2011. Retrieved September 14, 2020 from http://morigirl.blogspot.com/2011/01/yu-aoi-in-jille.html
13. ↑ "「森ガールはイヤ！」作られたイメージに嫌気が差した蒼井優." Excite. July 11, 2010. Retrieved September 14, 2020 from https://www.excite.co.jp/news/article/Cyzowoman\_201007\_post\_2098/