No Frills

**No Frills** (styled as ***NOFRILLS***, formerly ***nofrills***) is a Canadian discount grocery store chain that is currently owned by Loblaw Companies. Its first store was opened in 1978. It has ever since expanded to over 200 locations in Canada.

## History

The history of No Frills dates back to July 5, 1978, when a Loblaws grocery store in East York, Toronto, was slated to be closed in face of rising food prices. To reduce operating costs, the Loblaws store changed its business strategy to operate with a smaller selection of products and only essential customer service. With discounted groceries being very popular in a number of regions during a time of high inflation, the No Frills prototype store received welcoming responses from its shoppers on the first day it opened, since it allowed them to save some money compared to shopping at conventional stores.

## Origins

No Frills is based on the marketing term "no frills", which is used to refer to products and services that exclude certain additional features to make them more affordable, while still providing essential functionalities. A company can also be described as "no frills" if it mainly provides such items.

The word "frill" is originally defined as "a strip of pleated material used as a decoration or a trim", but in the context of the term "no frills", it means in a figurative sense items that cause more features to be added for relatively little necessity value.

## Locations

### Alberta

25 locations:

* Beaumont
* Brooks
* Calgary (2)
* Cochrane
* Edmonton
* Cold Lake
* Fort Saskatchewan
* Grande Prairie
* Innisfail
* Leduc
* Morinville
* Okotoks
* Olds
* Peace River
* Slave Lake
* Stettler
* Strathmore
* Sylvan Lake
* Wainwright
* Wetaskiwin
* Whitecourt

### British Columbia

11 locations:

* Coquitlam
* Dawson Creek
* Port Alberni
* Surrey
* Trail
* Vancouver (5)

### New Brunswick

2 locations:

* Saint John

### Newfoundland and Labrador

4 locations:

* Marystown
* Paradise
* St. John's

### Nova Scotia

5 locations:

* Bridgewater
* Dartmouth
* Spryfield
* Sydney

### Ontario

161 locations:

* Amherstburg
* Angus
* Arnprior
* Aurora
* Aylmer
* Bancroft
* Barrie (2)
* Beamsville
* Belleville
* Bradford
* Brampton (5)
* Brantford (2)
* Brighton
* Burlington(2)
* Campbellford
* Casselman
* Chatham
* Cobourg
* Corunna
* Elliot Lake
* Elmira
* Essex
* Fort Erie
* Gananoque
* Glencoe
* Grand Bend
* Hagersville
* Hamilton(5)
* Innisfil
* Kenora
* Kingston(2)
* Kitchener
* London (7)
* Markham(4)
* Milton
* Mount Forest
* Napanee
* New Hamburg
* Newmarket
* Niagara Falls
* North Bay(2)
* Oakville (2)
* Orillia
* Orléans
* Oshawa (3)
* Owen Sound
* Parry Sound
* Pembroke(scene)
* Peterborough(2)
* Pickering
* Picton
* Port Colborne
* Renfrew
* Richmond Hill (3)
* Sarnia
* Sault Ste. Marie
* Shelburne
* St. Catharines(2)
* Stouffville
* Sturgeon Falls
* Tilbury
* Timmins
* Toronto (41)
* Vaughan (3)
* Wallaceburg
* Welland
* Whitby (3)
* Woodbridge(2)
* Woodstock

### Saskatchewan

2 locations:

* North Battleford

## References

1. ↑ https://www.vocabulary.com/dictionary/frill

## External Links

* Official website
* Official Instagram account
* Official Twitter account
* Official Facebook account
* Wikipedia