Lady Ethel Mallory

**Lady Ethel Mallory** is infamous for continuously interrupting Nikignik's narration with her *Marketing Segments* and for her former occupation as the face of the Botulus Corporation and the head of its marketing department.

## Personality

Lady Ethel Mallory presents herself largely as a salesperson. She exudes grandiosity and confidence, always acting with composure and grace and offering reassurance where there is doubt. In many instances, she says things that might be rude if it weren't for her audible smile and even then, it sounds vaguely threatening.

However, Lady Ethel is complex and underneath all that composure, is not only a merciless, occasionally violent, opportunist and shrewd businesswoman but also a girl who hasn't adequately matured and constantly seeks the approval and love of others.

## Description

Within the Dreaming Boxes, Lady Ethel Mallory looks like a model, very commonly seen wearing red heart-shaped sunglasses.

Outside of them, she is now a large 10 foot tall woman often accompanied by her two large pet flies. She is described as rather spider-like, with multiple abnormal eyes, many hands, possessing a carapace that is patterned with slight spots and jagged ends, as well as full of holes and teeth. While her signature heart-shaped glasses and iconic wide-brimmed hat remain, her hat is decorated with human skulls, and she often wears full-length coats, though as of Season 3, she loses her flies and hat.

Prior to the Black Rains entirely, Ethel was very short and rather underweight, suffering from health complications that affected her skin, resulting in wounds.

## History

Lady Ethel Mallory was recruited by BotCo in 2016 as the face of their marketing campaign during a meeting with Oswald Botulus where she agrees on his opinions on humanity: that people are there to be sold to, and the best way to do that is through distraction, and prior to that was an influencer. She grew up in a trailer park in Mexico with several siblings. She also has history with Valerie Maidstone, with their relationship starting good but at some point, turning sour. Also at some point post Black rains, she began the regular recreational consumption of Black Water, resulting in her real physical appearance. She also at some point hired Brooklyn Williams, who worked for her for several years.

### Season 1

A fantastic salesperson, Lady Ethel Mallory's monologues are filled with the promotion of Dreaming Boxes, the product of BotCo. At times, she provides insight on the training that goes into being a marketing representative for the company, often coming across as existential motivation.

### Season 2

She is in the process of tracking down Riot Maidstone as leverage against Valerie Maidstone - and has made a deal with Solomon Reed to ensure that this is completed as soon as possible. Through her narrations, her constant promotion and love of Botco come off as untrustworthy. As of Episode 94 - Milestones, Lady Ethel has been fired by Oswald Biggs Botulus, her current status is unknown.

## Known Abilities

* Lady Ethel Mallory is known to have the ability to change the dreams people are having within their Dream Boxes (Episode 7 - Nightmares)

## Episode Appearances

### Main Episodes

* Episode 2 - Dogs
* Episode 3 - Books
* Episode 4 - Bodies
* Episode 5 - Forests
* Episode 6 - Frogs
* Episode 7 - Nightmares
* Episode 8 - Names
* Episode 9 - Birds
* Episode 10 - Songs
* Episode 11 - Hearts
* Episode 12 - Homes
* Episode 13 - Stars
* Episode 14 - Signs
* Episode 15 - Cards
* Episode 16 - Crowns
* Episode 17 - Bogs
* Episode 18 - Bones
* Episode 19 - Devils
* Episode 20 - Doors
* Episode 21 - Mornings
* Episode 22 - Mountains
* Episode 23 - Sunsets
* Episode 24 - Storms
* Episode 25 - Spiders
* Episode 26 - Needles
* Episode 27 - Spirits
* Episode 28 - Threads
* Episode 29 - Strangers
* Episode 30 - Stones
* Episode 31 - Anchors
* Episode 32 - Automobiles
* Episode 33 - Temples
* Episode 34 - Towers
* Episode 35 - Sonnets
* Episode 36 - Swords
* Episode 37 - The Morning Hour
* Episode 39 - Promises
* Episode 40 - Graves
* Episode 41 - Waters
* Episode 42 - Walls
* Episode 43 - Relics
* Episode 44 - Rains
* Episode 45 - Tombs
* Episode 46 - Teeth
* Episode 47 - Regrets
* Episode 48- Revelations
* Episode 50 - Radios
* Episode 51 - Maps
* Episode 52 - Memories
* Episode 53 - Rivers
* Episode 54 - Roads
* Episode 55 - Threats
* Episode 56 - Thorns
* Episode 57 - Edges
* Episode 58 - Enemies
* Episode 59 - Friends
* Episode 60 - Flies
* Episode 61 - Protectors
* Episode 62 - Provisions
* Episode 63 - Signals
* Episode 64 - Stations
* Episode 65 - Miles
* Episode 66 - Morals
* Episode 67 - Silences
* Episode 68 - Sands
* Episode 69 - Angles
* Episode 70 - Lines
* Episode 71 - Trials
* Episode 72 - Errors
* Episode 73 - Retributions
* Episode 74 - Riots
* Episode 75 - Loyalties
* Episode 76 - Lungs
* Episode 77 - Rebels
* Episode 78 - Runaways
* Episode 79 - Kingdoms
* Episode 80 - Courts
* Episode 81 - Fears
* Episode 82 - Failures
* Episode 83 - Hopes
* Episode 84 - Interference
* Episode 85 - Roots
* Episode 86 - Royalties
* Episode 87 - Boxes
* Episode 88 - Broomsticks
* Episode 89 - Terminations
* Episode 90 - Tests
* Episode 91 - Orders
* Episode 92 - Omens
* Episode 93 - Mirrors
* Episode 94 - Milestones

## Trivia

* Lady Ethel Mallory has been compared to Lady Dimitrescu from the Resident Evil franchise.
* There is an audio clip of William A. Wellman reading 'Gaslight, Gatekeep, Girlboss' in Lady Ethel Mallory's voice available from the mid-episode break of the live version of Spirits in the Spring.

## References

All references taken from the official Hello from the Hallowoods website.