Development

## Development: Social media

### Development in the world

Since scholars from ARPA (the Advanced Research Project Agency) sent the world's first email message in 1971, the internet has been presenting itself as a social feature to audiences.

In 1994, Justin Hall of Worcesmore College launched his personal website, Justin's Links from underground, which was also the emergence of early blogs. Hall has been on Baiji's blog for 11 years and is also known as the "founding father of personal blogs".

In 1995, nostalgic users used Classmate Com has rediscovered friends who have been out of touch for a long time, and this social service is designed to reconnect with classmates in primary, high, and university. At this point, early forms of social media have emerged.

Until 2004, the emergence of Facebook almost immediately made netizens around the world see the convenient role of internet socializing. People set up their own personal pages, shared their emotions and life experiences on the website, commented on friends' photos and articles, and so on. Since then, the narrow concept of social media has truly emerged in front of people, referring to websites and technologies that allow people to write, share, evaluate, discuss, and communicate with each other.

### Development in China

(1)  Early social media embryonic BBS era

The full English name of BBS is Bulletin Board System, which translates to "electronic bulletin board" in Chinese. This form of online media is commonly referred to as forums by the public. Before 2007, forums were the main type of social media, and during this period, Tianya Forum was a representative of excellent forums at this time. Compared to the peer-to-peer communication format of B-mail, forums have evolved social media into a peer-to-peer communication format, reducing communication costs.

(2)  The era of entertainment based social media

The development of Facebook has given Renren Inc. a good inspiration. In 2007, Renren Inc. quickly spread among college students, opening a new chapter in the explosive development of social media in China. In 2008, Kaixin.com was established, and its entertainment and interactivity were widely popular among white-collar workers. Compared to forums, the small games on Renren Inc. and Happy Online make social media more entertaining and interactive, and the popular "vegetable stealing small game" is precisely here.

(3)  The Era of Micro Information and social media

In 2009, the launch of Sina Weibo marked the beginning of the era of micro information and social media in China. As a new form of social media, Sina Weibo has emerged as the largest Weibo platform in China, thanks to its brief, concise text and self satisfied dissemination. In 2010, Tencent launched its own Weibo platform, and with its large number of Q9 members, Tencent Weibo quickly became the second largest Weibo platform in China.

(4)  The Era of Vertical Social Media Applications

Vertical social media applications did not emerge at the end of the three social media eras mentioned above, but rather complement and complement the other three. At present, vertical social media is mainly combined with games, e-commerce, classified information, etc., such as WeChat, WeChat, Dianping, etc. This can also be called a favorable attempt to explore business models through social media. It is expected that vertical socializing will become the main direction of social media development in the future.