Geneviève Moulay

**Geneviève Sandrine Consuelos** (née **Moulay**; born 18 August 1926) is a Maronan model and beauty pageant titleholder who was crowned Miss Marone 1945. She had previously been crowned Miss Côte Turquoise 1944, and became the fourth woman from Côte Turquoise to win Miss Marone.

As of 2022, Moulay is the oldest-living former winner of Miss Marone.

## Early life and education

Moulay was born on 18 August 1926 in Carcatou to parents Cecilien (1898–1976) and Apolline Moulay (née *Chafre*; 1899–2001). Her father was a businessman and entrepreneur who owned several companies, while her mother was a homemaker. Moulay was raised in an upper-class family as the youngest of three children and only daughter; her elder brothers included Cyril (1923–2009) and François (1925–2016).

Moulay began her education in 1931, attending private, Eurean Catholic schooling for girls in Carcatou. After completing primary school in 1938, Moulay graduated from *collège* as well in 1941. She afterwards enrolled in a *lycée professionnel* program for women, studying beauty and fashion, and graduated in 1943.

## Modeling

Shortly after completing her education, Moulay began a career as a professional model, her career aspiration since childhood. She signed with Carcatou Models, an independent agency in Carcatou. As a model, Moulay primarily did print work, posing for magazines and catalogs in advertisement campaigns from local businesses.

Moulay briefly returned to modeling following the conclusion of her reign as Miss Marone, but struggled with booking jobs due to the negative reputation she had acquired amidst the competition's results rigging controversy. In 1947, Moulay moved to Danchester, where she began modeling in print campaigns with an independent agency, free from the reputation she had acquired in the Maronan media. She returned to Marone after two years, due to her desire to begin settling down and begin a family.

## Miss Marone 1945

In July 1944, Moulay registered for Miss Carcatou 1944, and went on to win the title. She later won the Miss Côte Turquoise 1944 pageant as well two weeks later.

Moulay later competed in Miss Marone 1945 in Carcatou in December 1944. Moulay went on to advance into the Top 7, and was ultimately crowned by outgoing titleholder Athéné Palamariades as Miss Marone 1945. This made her both the third consecutive Miss Côte Turquoise and Miss Carcatou to win Miss Marone. During her reign, Moulay resided in Carcatou and was utilized as the face of Chérie Beauté cosmetics products, traveling throughout Marone and abroad to promote their products and appear in their advertising campaigns.

### Controversy

Immediately following the conclusion of the Miss Marone 1945, Lucie Quincarnon, who had served as a judge, expressed her confusion regarding the results to reporters covering the pageant, claiming that the judging panel had unanimously chosen Germaine Bâque, Miss Charlotte, as the winner; Bâque was instead announced as the first runner-up to Moulay. Following the publication of Quincarnon's comments in newspapers the following day, Paulette Delagare, who also served as a judge, seconded Quincarnon's comments, and added that she had not even selected Moulay to advance to the Top 7. In the following week, all three other judges made similar comments to the media. In the aftermath of the comments made by the judging panel, numerous media outlets began reporting on the controversy, pointing out that Miss Côte Turquoise had now won the competition three times consecutively, with each titleholder hailing from Carcatou, having previously won the Miss Carcatou local pageant, and being a professional model signed with the Carcatou Models agency.

*Le Républicain du Sud* began an investigation into the pageant, and later published a report alleging a covert agreement between Miss Marone's organizing company Chérie Beauté, the Miss Carcatou and Miss Côte Turquoise pageants, and Carcatou Models, where the agency would recommend its models to compete in the pageants, each of whom would then each be elected Miss Carcatou, Miss Côte Turquoise, and Miss Marone in exchange for monetary compensation.

#### Aftermath

Following the publication of the *Le Républicain du Sud* investigation, the Carcatou Models agency abruptly shut down. The organizers of Miss Marone, Miss Côte Turquoise, and Miss Carcatou defended themselves by pointing to a clause in the pageants' contracts that state pageant organizers are authorized to overturn the decisions of the judges, which created further controversy in the Maronan media.

In June 1945, Chérie Beauté sold the Miss Marone brand to businessman Marco Spagliatti. Chérie Beauté later filed for bankruptcy in 1949. Despite requests, Spagliatti announced that he would not dethrone Moulay, as he stated that she was guilty of no wrongdoing and should not be punished. Bâque also opposed taking away Moulay's crown in several media interviews, claiming that Moulay was a "sweet girl" and "close friend," and that she would decline any offers from Spagliatti to be crowned the new Miss Marone following Moulay's hypothetical dethronement. Moulay undertook minimal public appearances following the pageant's sale to Spagliatti, and did not relocate from Carcatou to Delmas. She completed her reign after crowning her successor at Miss Marone 1946.

In the aftermath of Miss Marone 2021, celebrated as the centenary of Miss Marone with 53 former titleholders in attendance, Moulay was interviewed by *Le Républicain du Sud*, where she stated she did not receive an invitation to attend, and that she has been "cast aside" by Miss Marone and its titleholders due to her role in the results rigging controversy, although other implicated titleholders Jeanne Souvère and Athéné Palamariades did not receive this treatment. Élisabeth Desjardins responded to Moulay's comments by stating she would have been welcome to attend, but she does not provide the Miss Marone Committee with her updated contact information, so they had no way of sending her an invitation.

## Personal life

Moulay married Esteban Consuelos, a Spanian national and entrepreneur who fled to Marone following the rise of the José Manuel Ferrero and the Spanian dictatorship in 1940, in 1952, following a one-year relationship. Moulay and Consuelos had four children together: Ludovic (born 1953), Isabelle (born 1955), Carine (born 1957), and Jacques (born 1960). Moulay is also a grandmother, great-grandmother, and great-great-grandmother. Moulay became fluent in Spanian after beginning her relationship with Consuelos, and the entire family is bilingual. Consuelos died in 1999, aged 79, after suffering from pancreatic cancer for two years.

Moulay has resided in the small town of Astres in the department of Barn-et-Gastonne since 1954. Both of her daughters have also reigned as beauty pageant titleholders; Isabelle was crowned Miss Barn-et-Gastonne 1975 and placed as the second runner-up at Miss Hautes-Robinelles 1975, while Carine placed as the first runner-up at Miss Barn-et-Gastonne 1978 and was unplaced as Miss Hautes-Robinelles 1978.