Fleischer Studios

Famous Studios (fully owned subsidiary of Paramount Pictures, known as Paramount Cartoon Studios after 1956)
Games Animation
Library:
Warner Bros. Animation
(Popeye the Sailor and Superman)

### Headquarters

Broadway, New York, New York, United States (1923-1938)
Miami, Florida, United States (1938-1942)

### Key people

Max Fleischer (co-founder, producer/director/actor)
Dave Fleischer (co-founder, producer/director/actor)

### Products

Animated short subjects and feature films

### Parent

Paramount Pictures

**Fleischer Studios** (/ˈflaɪʃər/) was an American corporation which originated as an animation studio located at 1600 Broadway, New York City, New York. It was founded in 1921 as **Out of the Inkwell, inc.** by brothers Max Fleischer and Dave Fleischer who ran the pioneering company from its inception until Paramount Pictures, the studio's parent company and the distributor of its films, acquired ownership. In its prime, Fleischer Studios was a premier producer of animated cartoons for theaters, with Walt Disney Productions becoming its chief competitor in the 1930s.

Fleischer Studios characters included Koko the Clown, Betty Boop, Bimbo, Popeye the Sailor, and Superman. Unlike other studios, whose characters were anthropomorphic animals, the Fleischers' most successful characters were humans (with the exception of Bimbo). The cartoons of the Fleischer Studio were very different from the Disney product, both in concept and in execution. As a result, the Fleischer cartoons were rough rather than refined, commercial rather than consciously artistic. But in their unique way, their artistry was expressed through a culmination of the arts and sciences. This approach focused on surrealism, dark humor, adult psychological elements, and sexuality. Furthermore, the environments were grittier and urban, often set in squalid surroundings, reflecting the Great Depression as well as German Expressionism.

Despite going defunct in 1942 after being acquired by Paramount Pictures, the *Fleischer Studios* name was used in the 2003 film *Betty Boop*, and its 2008 sequel *Betty Boop 2: After Years*.

## History

### The Silent Era

The Fleischer Studio was built on Max Fleischer's novelty film series, *Out of the Inkwell* (1919-1927). The "novelty" was based largely on the results of the "Rotoscope", invented by Fleischer to produce realistic animation. The first "Out of the Inkwell" films were produced through The Bray Studio, and featured Fleischer's first character, "The Clown," which became known as Ko-Ko the Clown in 1924.

In 1921, The Bray Studio ran afoul with legal issues, having contracted for more films than it could deliver to its distributor, The Goldwyn Company. The Fleischer Brothers left and began their own studio with Dave as Director and Production Supervisor, and Max as Producer. In 1924, Veteran Animator, Dick Huemer came to The Inkwell Studio and redesigned "The Clown" for more efficient animation. Huemer's new design and experience as an Animator moved them away from their dependency on The Rotoscope for fluid animation. In addition to defining the clown, Huemer established the Fleischer style with its distinctive thick and thin ink lines. In addition, Huemer created Ko-Ko's companion, Fitz the Dog, who would evolve into Bimbo in 1930.

Throughout the 1920s, Fleischer was one of the leading producers of animation with clever moments and numerous innovations including the "Rotograph", an early "Aerial Image" photographic process for compositing animation with live action backgrounds. Other innovations included *Ko-Ko Song Car-Tunes* and sing-along shorts (featuring the famous "bouncing ball"), a precursor to Karaoke.

In 1924, Distributor, Edwin Miles Fadiman, and Hugo Riesenfeld formed the Red Seal Pictures Corporation. Riesenfeld was the Theatrical Manager of the Strand, Rivoli, and Rialto theaters on Broadway. Because the Out of the Inkwell films were a major part of the program in Riesenfeld's theaters, the Fleischers were invited to become partners. The Red Seal Company committed to an ambitious release schedule of 26 films with The Inkwell Studio as the primary supplier. The following year, Red Seal released 141 films that included documentaries, short comedy subjects, and live-action serials. Carrie of the Chorus, also known as Backstage Comedies, was one of the Red Seal series that featured Max's daughter, Ruth in a supporting role. Ray Bolger made his screen debut in this series and dated Ruth for a short time.

Red Seal released cartoon novelty series such as *The Animated Hair* Cartoons by Cartoonist “Marcus,” and Inklings. *The Animated Hair* series resembled the on-screen hand drawing gimmick establish in Out of the Inkwell. In this case, “Marcus” produced high-quality ink line portraits of celebrities and political figures. Then through stop motion animation techniques, the lines and forms would break away to entertainingly re-form the portrait into another. Inklings was similar in concept to the *Animated Hair* films, but was more of a visual puzzle novelty using a variety of progressive scratch-off/reveal techniques and rearranged animated cutouts to change the images.

It was during this time that Dr. Lee de Forest started filming his early Phonofilms experiments featuring several of the major Broadway headliners. The Red Seal company began acquiring more theaters outside of New York and equipped them with sound equipment produced by Lee de Forest, displaying “talkies” three years before the sound revolution began. Because of Max's interest in technology, Riesenfeld introduced him to deForest. And it was through this partnership that Max produced a number of the Ko-Ko Song Car-tunes as sound releases. Of the 36 song films produced between 1924 and 1927, 12 were produced as sound films beginning in 1926 with standard silent versions as well. The first sound release was *Mother Pin a Rose on Me*. Other sound releases included *Darling Nellie Gray*, *Has Anybody Here Seen Kelly?*, *When the Midnight Choo-Choo Leaves for Alabam’*, *Coming Through the Rye*, *My Wife’s Gone to the Country*, *Margie, Oh, How I Hate to Get Up in the Morning*, *Sweet Adeline,* *Old Black Joe*, *Come Take A Trip in My Airship*, and *By the Light of the Silvery Moon*.

Red Seal owned 56 theaters, extending as far west as Cleveland, Ohio. But after only two years of operation, Red Seal was broke. Max (Fleischer) sought an appointment of receiver in bankruptcy in October 1926. Just as the situation looked hopeless, Alfred Weiss appeared from the horizon with a Paramount contact.

The Paramount deal provided financing and distribution. But due to legal complications of the bankruptcy, the title to *Out of the Inkwell* was changed to *The Inkwell Imps* (1927-1929). One year into the relationship, the Fleischer Brothers discovered mismanagement under Weiss and left before the end of the *Imps* contract. Out of the Inkwell Films, Inc. filed bankruptcy in January 1929. In March, Max formed Fleischer Studios with Dave as his partner. Operations were first set up at the Carpenter-Goldman Laboratories in Queens. With a skeleton staff, Fleischer Studios started out doing industrial films, most notably, *Finding His Voice*, a technical demonstration film explaining Western Electric's Variable Density recording and reproduction system. Max Fleischer secured a new contract with Paramount to produce a revival of the "Bouncing Ball" song films, re-branded as *Screen Songs*, with *The Sidewalks of New York* as the first release in 1929

### Sound films

The early experiments with sound synchronization gave Fleischer Studios experience in perfecting the post-production method of recording, aided by several inventions by founder, Max Fleischer. And with the conversion to sound, Paramount needed more sound films, and cartoons could be produced faster than feature films. As the *Screen Songs* returned Fleischer to the established song film format, a new sound series, *Talkartoons* replaced the silent *Inkwell Imps*, the first being *Noah's Lark* released October 25, 1929. Earlier entries in the series were one-shot cartoons, until the appearance of *Bimbo* as of the fourth entry. Bimbo evolved through several redesigns in each cartoon or the first year. While the intent was to develop him as the star of the series, it was the cameo appearance of a Helen Kane caricature in the seventh entry, *Dizzy Dishes* that took center stage. Audience reactions to the New York preview were so great that Paramount encourage the continued development of the most famous character to come from the Fleischer Studio by that time, Betty Boop. While originated as a hybrid human/canine character, Betty Boop was transformed into the human character she is known as by 1932. Having become the main attraction of the *Talkartoons*, she was given her own series, which ran until 1939.

The "Jazz Baby" Flapper character, Betty Boop lifted the spirits of Depression Era audiences with her paradoxical mixture of childlike innocence and sexual allure. And being a musical novelty character, she was a natural for theatrical entertainment. Several of her early cartoons were developed as promotional vehicles for some of the top Black Jazz performers of the day including Louis Armstrong (*I'll Be Glad When You're Dead You Rascal, You*), Don Redman (*I Heard*), and most notably, the three cartoons made with Cab Calloway, *Minnie the Moocher*, *Snow White*, and *The Old Man of the Mountain*. This was considered a bold action in light of the Jim Crow policies active in the South where such films would not be shown.

In 1934, the Hays Code resulted in severe censorship for films. This affected the content of all of Paramount's films as well, which tended to reflect a more "mature" tone in the features of the Marx Brothers, W.C. Fields, and most of all, Mae West. As a result, each of these stars was released as Paramount changed the content of its films to reflect a more "general audience" in order to comply with the new Code and stay in business. Paramount had also gone through three reorganizations from bankruptcy between 1931 and 1936. And the new management under Barney Balaban set out to make more general audience films of the type made at MGM, but for lower budgets. This change in content policy affected the content of cartoons that Fleischer was to produce for Paramount, urging the emulation of the Walt Disney product.

While Paramount was a large organization with a network of theaters, its fiscal consciousness was largely responsible for preventing Fleischer Studios from acquiring the three-color Technicolor Process, leaving it available for a four-year exclusivity with Walt Disney, who created a new market for color cartoons, established by Academy Award winner, *Flowers and Trees* (1932).

Paramount relinquished to the release of the Color Classics series starting in 1934. But with the exclusivity of the three-color process still held by Disney, Fleischer Studios used the available two-color processes, Cinecolor, a two-emulsion red and blue process, and Two-color Technicolor, using red and green. By 1936, the Disney exclusivity was expired, and Fleischer Studios used the three-color process in its color cartoons beginning with *Somewhere in Dreamland* and continued using it for the remainder of its active years.

The Fleischer Studio's greatest success came with the licensing of E.C. Segar's comic strip character Popeye the Sailor beginning in 1933. *Popeye* eventually became the most popular series the studio ever produced, and its success surpassed Walt Disney's Mickey Mouse cartoons, documented by popularity polls. And with the availability of full spectrum color, the Fleischer Studios produced three two-reel *Popeye* featurettes, *Popeye the Sailor Meets Sindbad the Sailor* (1936), *Popeye the Sailor Meets Ali Baba's Forty Thieves* (1937), and *Popeye the Sailor Meets Aladdin's Wonderful Lamp* (1939). This series of longer-format cartoons were an indication of the emergence of the animated feature film, which was finally established by the success of Walt Disney's *Snow White and the Seven Dwarfs* (1937).

The Fleischer Studios had reached its zenith by 1936, with four series and 52 annual releases. Due to the phenomenal success of the Popeye cartoons, Paramount demanded more, and the Fleischer Studio experienced rapid expansion in order to balance out the increased workload. The crowded conditions, production speedups, drawing quotas, and internal management problems resulted in a Labor Strike beginning in May 1937 which lasted for five months. This strike was a test case, the first launched in the motion picture industry, and produced a nationwide boycott of Fleischer cartoons for the duration.

Max Fleischer had been petitioning Paramount for three years about producing an animated feature. Paramount vetoed his proposals until the proven success of Disney's *Snow White and the Seven Dwarfs* (1937). Paramount now wanted an animated feature for a 1939 Christmas release. This request came at the time of preparations for relocating to Miami, Florida. While the relocation had been a consideration for some time, its final motivation was made a reality due to lower corporate tax structures and an alleged escape from the remaining hostility from the strike.

The new Fleischer Studio opened in October 1938, and production on its first feature, *Gulliver's Travels* (1939), went from the development stage begun in New York to active production in Miami. The score was by Paramount staff composer, Victor Young and recorded at the Paramount west coast facilities. While limited to only 60 theaters in a one-month release, *Gulliver's Travels* earned more than $3 million, in spite of exceeding its original $500,000 estimated cost. Accordingly, a second feature was ordered for the Christmas period, *Mr. Bug Goes to Town* (1941).

### Fall of Fleischer

The personal relationship between Max and Dave Fleischer deteriorated during the Miami period due to complications associated with the pressures of finishing the studio's first feature film and a very public sexual affair with Dave's secretary, Mae Schwartz. Max and Dave had stopped speaking to each other altogether by the end of 1939.

Dave gained total control of production in 1940, relegating Max to business affairs and research. The studio was in need of new products going into the new decade, but failed miserably with series that included *Gabby*, *Stone Age Cartoons*, and *Animated Antics*. Theater operators complained, with the *Popeye* cartoons having the only value.

Max Fleischer acquired the rights to comic book superhero *Superman* to save the studio. The first entry, *Superman*, had a budget of $50,000, the highest ever for a Fleischer theatrical short, and was nominated for an Academy Award.

The animated *Superman* series, with its action-adventure and science fiction fantasy content, was a huge success, but that did not help the studio out of its financial trouble. It was penalized $350,000 for going over budget on *Gulliver's Travels*, and the revenues earned from the rentals of the *Popeye* cartoons had to be used to offset the loss of $250,000 incurred by the rejection of cartoons in 1940. The success of *Superman* came too late.

### Acquisition by Paramount

*See also: Famous Studios*
While profits dwindled, Paramount continued to advance money to Fleischer Studios to continue the production of cartoons with its focus mainly on Popeye, Superman, and a feature film for the 1941 Christmas season; all in hope of rekindling the studio. Then on May 24, 1941, Paramount demanded reimbursement on the penalties still owed after 18 months and assumed full ownership of Fleischer Studios, Inc. The Fleischers remained in control of production until November 1941. *Mr. Bug Goes to Town*, intended for release in December 1941, was not released until spring 1942, and never recouped its costs.

In spite of living up to his contractual obligations and delivering the picture, Max Fleischer was asked to resign. Dave Fleischer had resigned the month before, and Paramount finished out the last five months of the Fleischer contract with the absence of the Fleischer Brothers. The last cartoon produced at credited to Fleischer Studios was the *Superman* cartoon, *Terror on the Midway*, and Paramount formed a new company, Famous Studios, as a successor to Fleischer Studios effective May 27, 1942, while William Mathews and River Becker took most of their unit and began producing television cartoons with their company Games Animation.

### Television

With the exception of the *Superman* and *Popeye* cartoons, Paramount's cartoon library from prior to October 1950 was originally sold to U.M. & M. TV Corporation in 1955. A condition of the purchase required the removal of the Paramount head and tail trademarks and copyright lines from the main titles.

As soon as the Fleischer library was sold to television, Max Fleischer noticed that some of the cartoons were being shown without his name in the credits, which was a violation of his original contracts. On June 17, 1956, Max Fleischer filed suit against Paramount and its TV distribution partners, seeking $2,750,000 in damages. The infringement on his name was corrected on all subsequent prints exhibited on television.

Before U.M.& M. had finished the title alterations, the company was bought by National Telefilm Associates. NTA placed their logo at the heads and tails of the films and blacked out references to Paramount, Technicolor, Cinecolor, and Polacolor. NTA placed the copyright notices on the end NTA logo instead of on the title frame, which immediately cancelled the copyrights, placing them in the public domain. The majority of the Fleischer cartoons off the air by the mid 60s when the original copyrights were due for renewal. NTA failed to renew the copyrights, which placed the majority of the Fleischer film library (including the *Color Classics* series, the *Screen Songs* series, and *Gulliver's Travels*) into the public domain. *Mr. Bug Goes to Town*, various *Betty Boop* cartoons, and the 1938 *Color Classic*, *The Tears of an Onion*, are among the few films that remain under copyright to Melange Pictures, LLC.

In the mid-1970s, NTA converted 85 black and white *Betty Boop* cartoons to color through Fred Ladd's Color Systems company. The process was done by having the cartoons traced and re-colored by Korean animators. These were packaged in 1976 under the title *Betty Boop for President*. This was refashioned as a compilation feature, *Hooray for Betty Boop*, and ran on HBO in 1980.

Paramount has reacquired ownership of the original Fleischer film library (through their acquisition of Republic Pictures) and continues to own the theatrical rights. Olive Films has the home video rights, and Trifecta Entertainment & Media currently has the TV rights. Viacom and CBS Corporation remerged on December 4, 2019 as ViacomCBS.

### *Popeye* and *Superman*

The *Popeye* series, a property licensed from King Features Syndicate was acquired by Associated Artists Productions (a.a.p.), which later became part of United Artists (for info on the *Popeye* retitling, see the a.a.p. article) and Metro-Goldwyn-Mayer. Turner Entertainment, after failing to buy MGM outright, settled for ownership of the library, including the *Popeye* cartoons, in 1986. A small number of *Popeye* cartoons have also entered the public domain.

*Superman*, the other series based on licensing, reverted to National Comics (today DC Comics) after Paramount's rights to the character expired. TV syndication rights were initially licensed to Flamingo Films, distributors of the 1950s *Superman* TV series. All 17 entries in this series entered the public domain in the late 1960s-early 1970s, when National/DC failed to renew their copyrights.

The *Superman* cartoons are now under the ownership of Warner Bros. Entertainment. Warner bought the original film elements to the *Superman* series in 1969, after becoming a sibling corporation (and later the parent) to DC Comics.

### Home video

Most of the Fleischer color have been widely available on video since the 1980s, often on inexpensive videotapes sold in supermarkets and discount stores. Both animation fans and the UCLA Film and Television Archive have worked to release high-quality restored editions of the Fleischer cartoons. These have also been made available on pay-cable, home video and DVD. Many of these restored versions now include the original front-and-end Paramount titles.

Most of the silent Fleischer titles from the *Out of the Inkwell*/*Inkwell Imps* series have entered the public domain.

An official *Betty Boop* VHS set, *Betty Boop Confidential* , was released by Republic Pictures in 1995, included several black-and-white *Betty Boop* cartoons as well as Betty's only color appearance, *Poor Cinderella*.

There have been several notable video releases for the *Superman* series. These include a 1991 VHS set produced by Bosko Video, titled *The Complete Superman Collection: Golden Anniversary Edition - The Paramount Cartoon Classics of Max & Dave Fleischer* released as two volumes which featured transfers from 35mm prints. It was reissued on DVD as *The Complete Superman Cartoons — Diamond Anniversary Edition* in 2000 by Image Entertainment, and *Superman Adventures* in 2004 by Platinum Disc Corporation.

A third (and more "official") compilation using restored and remastered materials was released in November 2006 by Warner Home Video as part of their DVD box set of Superman films. In 2009, Warner gave these Superman shorts their own stand-alone 2-disc DVD release, *Max Fleischer's Superman: 1941-1942*.

Olive Films, under exclusive license from Melange/Viacom, acquired the rights to the 66 non-public domain Betty Boop cartoons, and released four volumes of *Betty Boop* DVDs and Blu-Rays.

Warner Home Video has released all of the Fleischer Popeye cartoons in three volumes as part of the *Popeye the Sailor* DVD collection.

VCI Entertainment/Kit Parker Films' DVD compilation of all the *Color Classics* (except *The Tears of an Onion*), entitled *Somewhere In Dreamland*, was released in 2003. It includes only a fraction of shorts remastered from 35mm filmM, but otherwise taken from the best available sources Kit Parker could provide VCI, and digitally recreating the original front-and-end Paramount titles, Animation archivist Jerry Beck served as consultant for this box set, as well as providing audio commentary for select shorts.

VCI Entertainment also released a DVD compilation of all the public domain *Popeye* cartoons (both Fleischer and Famous) entitled *Popeye the Sailor Man Classic Cartoons: 75th Anniversary Collector's Edition* in 2004.

### Fleischer Studios today

In 1985, DC Comics named Fleischer Studios as one of the honorees in the company's 50th anniversary publication *Fifty Who Made DC Great* for its work on the Superman cartoons.

Today, Fleischer Studios continues to hold to the rights to Betty Boop and associated characters such as Koko the Clown, Bimbo and Grampy. It is headed by Max's grandson Mark Fleischer, who oversees merchandising activities. Fleischer Studios utilizes King Features Syndicate to license Fleischer characters for various merchandise.

## Legacy and influence

The loose, improvisatory animation, frequently surreal action generally termed "The New York Style," (particularly in films such as *Snow White* and *Bimbo's Initiation*), grungy atmosphere, and racy pre-Code content of the early Fleischer Studios cartoons have been a major influence on many underground and alternative cartoonists. Kim Deitch, Robert Crumb, Jim Woodring, and Al Columbia are among the creators who have specifically acknowledged their inspiration. And much of Richard Elfman's 1980 cult film *Forbidden Zone* is a live action pastiche of the early Fleischer Studios style. The Fleischer style was also used in the 1995 animated series *The Twisted Tales of Felix the Cat*. The studio's art style and surreal atmosphere was a central influence on the indie game *Cuphead*, with the studio being described as "magnetic north" for the game's art style.

## Notable Fleischer Studios staff

Producers
* Max Fleischer
* Dave Fleischer
* Adolph Zukor

Directors
* Dave Fleischer
* Max Fleischer
* Shamus Culhane

Writers
* Pinto Colvig
* Dave Fleischer
* Max Fleischer
* Warren Foster
* Dan Gordon
* Cal Howard
* Seymour Kneitel
* Jack Mercer
* Tedd Pierce
* Hal Seeger
* Edmond Seward
* Isadore Sparber
* David Tendlar

Animators
* Don Figlozzi
* Willard Bowsky
* Ted Sears
* Grim Natwick
* Seymour Kneitel
* Al Eugster
* Robert Bentley
* Roland Crandall
* Shamus Culhane
* Max Fleischer
* Dave Fleischer
* William Mathews
* River Becker
* Nancy Farwell
* Edith Vernick
* Myron Waldman
* Joel Clive

Animation directors
* Tom Palmer

Layouts
* Gustaf Tenggren

Musical supervisor
* Lou Fleischer

## Filmography

\*: All works are in the public domain
#: Some works are in the public domain
\*\*: Inherited by Famous Studios
### Theatrical shorts series

**Inkwell Studios era**

* *Out of the Inkwell*# (1918 – 1927; earlier entries produced by John Randolph Bray from 1918 to 1921)
* *Fun from the Press* (1923)
* *Song Car-Tunes*\* (1924 – 1926)
* *Inklings* (1926)
* *Inkwell Imps*# (1927 – 1929)

**Fleischer Studios era**:

* *Screen Songs*\* (1929 – 1938)\*\*
* *Talkartoons*# (1929 – 1932)
* *Betty Boop*# (1932 – 1939)
* *Popeye the Sailor*# (1933 – 1942)\*\* (Inherted by Famous)
* *Color Classics*# (1934 – 1941)
* *Animated Antics*\* (1940 – 1941)
* *Stone Age Cartoons*\* (1940)
* *Gabby*\* (1940 – 1941)
* *Superman*\* (1941 – 1942)\*\* (Inherted by Famous)

### Two-reel theatrical shorts

* *Darwin's Theory of Evolution* (1923)
* *The Einstein Theory of Relativity* (1923)
* *Popeye the Sailor Meets Sindbad the Sailor*\* (1936; *Popeye Color Special*)
* *Popeye the Sailor Meets Ali Baba's Forty Thieves*\* (1937; *Popeye Color Special*)
* *Aladdin and His Wonderful Lamp*\* (1939; *Popeye Color Special*)
* *Raggedy Ann and Raggedy Andy* (1941)
* *The Raven* (1942)

### Feature films

* *Gulliver's Travels*\* (1939)
* *Mr. Bug Goes to Town* (1941)

## See also

* Famous Studios
* Games Animation