Sony Max (India)

*This page is about the Indian TV channel that shows Hindi movies. For other uses, see Sony Max (South Africa) and Sony Max (Hungary).*

**Sony Max**, also called **SET Max** or simply **Max**, is a Hindi movie channel in India. It was launched in July 1999, and often showed cricket events (notably the Indian Premier League from 2008 to 2017). Since the early 2010s it has focused more on showing dubbed South Indian movies, much like its competitors Zee Cinema, Star Gold and Colors Cineplex. However, its international feed shows primarily Bollywood movies. It has used the slogan *Deewana Bana De* (Making You Crazy) since 2002. Prior to that, it has used the slogan *Where Your Heroes Belong.*

An HD feed was launched on Christmas 2015, much later than Zee Cinema and Star Gold.

**This page only shows primary logo variants.**For other related logos and images, see:

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## Sony Max

### 1999–2002

File:Annotation 2020-06-20 161954.png

When the channel was launched in late 1999, it was more commonly referred to as SET Max, to show its affiliation with SET. While that name is sometimes used today, *Sony Max* and *Max* are more popular.

### 2002–2011

File:SET Max.svg

SET Max rebranded for the first time on 26 January 2002, the Indian Republic Day.

* Afaqs!

Sony Max Deewana Bana De Old.jpgLogo with slogan, 2002–2011.

### 2011–present (India, International), 2011–2017 (UK)

When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix and Sony Aath added the word **Sony** in a black rectangle on top of their logos, though the graphics were not changed.

Sony Max Deewana Bana De.jpgLogo with slogan, 2011–present.

Sony Max has changed its graphics package three times since 2011, but not its logo (though the UK feed changed the logo in 2017). In the first two cases it was on the day after the final of that year’s edition of the Indian Premier League: on 28 May 2012 and on 25 May 2015. The third and latest rebrand was on 20 July 2019 to commemorate the channel’s twentieth anniversary.

### 2017–present (UK only)

File:SET Max UK.jpg

When Sony Max HD was launched in the UK in 2017, the SD feed there introduced the black logo already used by the HD channel in India.

## Sony Max HD

### 2015–2016

 File:Sony Max HD 2015.svg

An HD feed was launched on 25 December 2015, much later than competitors Zee Cinema and Star Gold, which had launched HD feeds in 2011. (However, a pop-up channel called Sony Max HD had been launched for the 2011 and 2012 seasons of the Indian Premier League; in June 2012 it became the HD version of Sony Six, Sony Pictures Networks India’s first sports channel.)

* Press coverage of the HD channel launch (1, 2, 3 and 4)

* Newspaper advertisement

Sony Max HD Jee ke dekho Logo.jpgLogo with slogan, roughly meaning ‘Experience what you see’. This was used only for Sony Max HD, and retired after the 2019 rebrand.

In its first two years, Sony Max HD showed a mix of recent popular movies, niche and critically-acclaimed movies, and classic Hindi movies older than the 1990s (similar to Star Gold Select HD). However, since late 2017, these are aired much less frequently than South Indian movies dubbed into Hindi, as with the SD version.

### 2016–present

File:Sony Max HD.svgThis logo was introduced on 25 December 2016, on the HD channel’s first anniversary. Sony Max HD was launched in the UK in August 2017 & USA Canada in February 2020, and the SD feed there adopted this dark logo and bronze graphics package.

File:Sony Max HD Jee ke dekho.jpgIn India, the logo colour is black only for the HD feed; the SD feed has the traditional white logo. Until the July 2019 rebrand, the graphics package was bronze-gold only for the HD feed; the SD feed had the blue-yellow-red graphics.

## External links

* Sony Max and Sony Max HD

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1. ↑ Agencyfaqs!
2. ↑ Rediff
3. ↑ BuzzFeed India
4. ↑ The Hindu Business Line