Branding

**Branding** *(ブランディング Burandingu)* lit. **Product Placement** is widely arrayed throughout the Dragoma universe, a majority of real world brands are used throughout the series. Creator Robin Ward stated that she intends to heavily avoid mass product placements in the game as opposed to the novels / web series due to the fact that contracting thousands of agreements and use of the trademarked logo / products could lead to major legal issues.

### *Dragoma series Gen I - IV*

Below is a list of fictional brands created by Robin Ward and used only in the game.

**Cosmicgate -** Smartphones used by the EDA to communicate via Tamer NET. Models include Discovery e5 and GEN X. Seen in *Dragoma: Zenith Evolution*.

**REIA -** Train company for manufacturing the fabled Delta Blitz monorail and exchanging passengers across Astora. Seen and used in every game.

**TWFD (Trafnidiaeth Dragavard) -** Train company for using the fabled Delta Blitz monorail and exchanging and serving passengers only in Dragard. Seen and used in *Dragoma Exivus*.

**JR (Zenin Railways) -** Train company for using the fabled Shinkansen bullet trains and exchanging and serving passengers only in Zenin. Seen and used in *Dragoma Exivus* and *The Infernolab series*.

**AVB -** bus service that uses the REIA X - Port fleet to transport locals around selected cities. (Delyra, Crinea, Pleura, Fera, Dranon.)

**Eruturia Air and Valhiem Jets -** serve the air transportation (Utilizing the REIA Azureliner jets for it's official fleet)

**Leostar / Regulus** - an automobile company kickstarted by Tempest, Storm's cruel clone from the past. The vile purpose behind the brands and models of Leostar was to falsely advertise and scam Crineans and other Astorians into purchasing his supposed Hydroplane models. Evolved as Regulus in Brave Draconica, the company is said to have teamed up with the Royal Society of Arcadia to create Regulus R8 Star of Arcadia car to celebrate the 20th birthday of Prince Jeralt.

**Iron Dew -** Astora's carbonated sodas popularized by skaters. Desired by Romain, it comes in with an array of flavours such as Grape crusher and Mountain Lime. Considered a supposed parody of Mountain Dew.

**DRAKSTAR -** Romain's personal business brand on skateboards and Battlebot team. Parody of Darkstar.

**Saphyra XS -** An energy drink originated from the skies of Skyvegr and made in Dragard, it features the Saphyra as a main mascot. Comes in variety of flavours such as Blue Blitzberry, Red Hawk cherry, and Yellow Saffie Lemon.

 **Stryder X -** a company that produces vape devices such as box mods, RDA / RDTA tanks, and mech mod pens. Romain is known for using the *Genesis II* box mod along with a Phoenix Redemption tank. It's lunar blue wolf logo may refer to Skyvegar's foggy blizzards.

**Tamer NET -** An online smartphone app where all tamers around Astora communicate via interactive text, images, and videos. A parody of What's App.

**Dragon Guard (Vision 3) -** Chrome ring action camera modeled similar to a GoPro. Romain uses it spontaneously for skating, trash picking, and ghost hunting.

**Everlite -** audio device that records EVP for ghastly communication. Another tool used by Romain for ghost hunting. Appears in Hunter's Video Vlogs and Romain's Reddit Log.

**Grizzly Inc. -** a Junk Removal company that Romain works for. The team are quite friendly and serves Vaduz and the rest of Astora a hassle from the mess! The blonde tamer sometimes jokes about the company working the same way as a Megajunk cannon should, referencing to Cocoon's trash deposit from *Final Fantasy XIII*.

**Tenaki Tenzura -** a toy company that manufactures Dragoma spinning tops for the eastern market in Exivus. It was heavily mentioned in both Draconic DARK and the EDA Support Chat. Parodies off of Takara Tomy.

**Sapphire Ltd. -** a toy company that manufactures Dragoma spinning tops for the western market in Exivus. It was heavily mentioned in both Draconic DARK and the EDA Support Chat. Parodies off of Hasbro.

### *Draconic series (Novels) / Hunter's Video Vlogs / Romain's Reddit Log*

A list of real world and popular brands fit for appearances in the Dragoma novels, mangas, and Wiki web series and comics. Not all brands are used for the respective series.

**Dakine -** Backpack and sports company. The Dakine Atlas backpack is owned by Romain and is seen in various novels and webseries such as *Draconic DARK - SPACE* and *Hunter's Video Vlogs*.

**Thrasher -** Skateboard brand that is extremely desired by Romain. Proudly a fan of the skate goat, the blonde tamer owns some attire that is Thrasher branded such as hoodies, a wall flag mount, and even piles of magazines. Appears mostly in *The Enervate Dragon* and *Hunter's Video Vlogs*.

**Other Skate Brands -** The majority of skate brands mentioned (but not named directly) in both the novels and the game are reflected by real life brands such as *Thrasher, Spitfire, Revive, Santa Cruz, Bones, Sk8 Mafia, Hardluck, Junkyard, Toy Machine* etc. Mostly seen in *The Enervate Dragon* and *Hunter's Video Vlogs*.

**Olympus -** a night vision camera that records motion detection for ghastly appearances. Another tool used by Romain for ghost hunting. Appears in *Hunter's Video Vlogs* and *Romain's Reddit Log*.

**Team Whyachi -** a Battlebots team from Dorchester, Wisconsin that Romain is a heavy fan of. He sometimes wears a Team Whyachi Robotics shirt whenever he roots for Terry / Jake Ewert during a recorded Battlebots match with Son of Whyachi. Dragonful even owns the RC Custom Series version of Whyachi, the toy replica used as shelf decoration placed next to Cloud and Fenrir.

**Team Infernolab -** a retired Battlebots team from Goleta, California that Dante is a huge fan of. The walls of his living room is adorned with images of his role model, Jason Bardis as well as some fabricated models of the Infernolab bots. He even owns an RC Dr. Inferno Jr. as well as a real sized replica of The Disk O' Inferno. Dante's skating / Draguz team is highly based off of the Infernolab.

**Demon Slayer Kimetsu no Yaiba -** popular anime from 2016 that Dante adores. Several posters, figures, mangas plus a Tanjiro plush can be seen in Ryuzaki's room during *Rise Above the Storm ~ Infernolab* and at several anime conventions during *Hunter's Video Vlogs.*

**Attack on Titan -** popular anime from 2013 that Dante adores. Several posters, figures, mangas plus an Eren and Levi figurine can be seen in Ryuzaki's room during *Rise Above the Storm ~ Infernolab* and at several anime conventions during *Hunter's Video Vlogs.*

**Neomachi -** a japanese cyberpunk & vaporwave clothing that Dante is fond of wearing sometimes. Tora, Doragonshiti, Fuji, Hachiko, Torii, Kosaten, Seiji, Zenko, and Suketa are one of his many favourite shirts and hoodies to wear as seen in *The World Ends with You ~ Infernolab* and *Hunter's Video Vlogs*.

**G-Star RAW -** a dutch urban clothing that Dante is fond of wearing sometimes. His camo denim jacket is seen in *The World Ends with You ~ Infernolab* and *Hunter's Video Vlogs*.

**Onitsuka -** street footwear brand from Zenin that design and produce sneakers for the urban community. Dante is known to wear the iconic Tiger ones. Heichou is known to wear the Dragon as well.

**Samsung -** Various smartphones such as the Galaxy S4 and S5, an Alpha tablet and flat screens mentioned in *Draconic DARK - REVENGE*, and *Hunter's Video Vlogs*.

**Apple -** Various smartphones such as the I-Phone SE, 9 Plus, 12 and iMacs mentioned in *Draconic DARK - REVENGE*, and *Hunter's Video Vlogs*.

**Panasonic -** various electronics including the mention of the FOMA P900iV cellphone referencing *FFVII: AC* appears in *Hunter's Video vlogs*. A similar phone is used by both Rex and Sephiran via Tamer NET.

**Kyocera -** as seen and mentioned in *Hunter's Video Vlogs*, one of the phones, a Kyocera Verve was kept in the junk drawer by Romain.

**Car Brands -** Various real life car brands are mentioned across the series.

**Nikon -** DXVR SLI camera that Marco frequently uses on his Urban Explorations during *Draconic LIGHT*.

**Malboro -** a company known for producing cigarettes. Marco (under possession), and Yura Draken are known for smoking the Japanese Ice Blues, while Kenta is prefers after mentioned regular ones as well. It mostly appears during *Draconic LIGHT* and the *Dragons of Astora*, and *Hunter's Video Vlogs.*

**Ibis Budget -** a modern 3 star hotel in the middle of Sienne, Crinea. The Crinea Quest hotel was inspired after the Paris Quest hotel from *Draconic DARK* only.

**Vlare -** a video hosting platform that is loosely inspired by the real deal on the web. Is used mostly everywhere across the *Dragoma* series.

**Bailey's -** an alcoholic brand for Irish liquor with various tangible flavours from Espresso Blend to Strawberry delight. Romain is known to drink Bailey's once a week or on special days or events.

**Red Bull -** an energy drink that Hunter used to drink. Mentioned in *Hunter's Video Vlogs*.

**TRIPP -** punk / gothic street pants worn by Storm, DracoLight, Marco, Yura Draken, and Kenta Renzo across the series.

**Converse -** the shoes that Marco wore in the beginning of *Draconic DARK*.

**Nike -** one of the orange shoe boxes that was sent from NoahTV to Zera and Marco at the beginning of *Draconic DARK*.

**Playmobile -** a set of pirate ships that were glimpsed on top of Zera's closet cubbards in *Draconic DARK*.

**DUDEN -** a german educational study textbook that sat on Zera's desk during *Draconic DARK*.

**Hard Rock Cafe -** a well known entertainment hotel that Zera visited during his trip in Sienne, Crinea. The logo is seen embroidered next to the rising phoenix emblem on his fedora hat. Appears in *Draconic DARK*.

**Nintendo -** a well known company for producing video games. The Nintendo Switch was mentioned in *Draconic DARK* along with the games, *Super Smash Bros. Ultimate* and *Brawl Out*. Consoles like the Switch and 3DS are owned by Taliyra while Zera has a Switch Lite.

**Sony -** a well known company for producing electronics including the fabled Playstation. Romain is known to own a PS1 and PS2 while Hunter owns both a PS3 slim and PS4. Marco, Storm, and Dante own a PS4 Pro and a PS5. Featured in *Draconic LIGHT* and *Hunter's Video Vlogs*, Romain and Dante adore the *Final Fantasy* series while Hunter, Marco, and Storm prefer the *Monster Hunter* series along with other popular games as well.

**CLA -** sandwich maker used by Xane and Nagi when they prepared food a day before the tournament. Mentioned in *Draconic DARK*.

**MANOR -** a swiss outlet store mentioned minorly in *Draconic DARK*.

**Fjallraven -** a swedish backpack company mentioned minorly in *Draconic DARK*. Taliyra owns the Kanken in Fog Grey.

**Fila -** sports shoes worn by Zera during *Draconic DARK*.

**SNCF -** Crinea's tram service that reflects off of France's train company in the real world. Mentioned in *Draconic DARK*.

**SMART -** educational tech company that produces it's famous SMART boards. A D600 model is used in the Tenaki Tenzura board meeting room during the Sel de Grotto phase in *Draconic DARK*.

**Krogers -** a grocery store located in Vaduz where Tyler works at. Is mentioned in *Hunter's Video Vlogs*.

**Various food brands -** mentioned mostly in the *Draconic series*, *Dragons of Astora*, and *Hunter's Video Vlogs*.