Apple Celebrates 30 Years of Community Education and Innovation in China

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如今，各个Apple团队在中国积极协作，为中国的顾客创造卓越的产品体验； 与供应链合作伙伴合作，推进研发并为全国各地的顾客提供卓越的服务。 自2008年在北京开设了中国第一家零售店Apple三里屯以来，Apple已将其零售店网络和在线业务扩展到全国各地，以帮助顾客探索Apple产品、获得卓越的支持并找到释放创意潜力的新方法。
Today, various Apple teams actively collaborate in China, creating exceptional product experiences for Chinese customers. They work with supply chain partners, advance research and development, and provide outstanding services to customers nationwide. Since opening its first retail store, Apple Sanlitun, in Beijing in 2008, Apple has expanded its retail store network and online business across the country, helping customers explore Apple products, receive excellent support, and find new ways to unleash their creative potential.

去年，Apple在浙江大学新设了Apple智惠教育中心，在这一先进的学习实验室里，供应商员工可接触到前沿的机械制造、编程，以及卫生和健康课程。Apple智惠教育中心和5,000万美元的供应商员工发展基金，都是建立在Apple过去15年面向中国供应商推广的线下和在线培训、技能发展和能力提升课程的基础之上。
Last year, Apple established the Apple Smart Education Center at Zhejiang University. In this advanced learning laboratory, supplier employees can access cutting-edge mechanical manufacturing, programming, as well as hygiene and health courses. The Apple Smart Education Center and the $50 million Supplier Employee Development Fund are built on the foundation of Apple's past 15 years of offline and online training, skill development, and capacity-building programs for Chinese suppliers.

“过去30年，我们在中国市场的发展过程中帮助人们建立连接并发挥创造力。” Apple 副总裁、大中华区董事总经理葛越表示，“我们展望未来，创新带来的可能性仍将是无穷的。”
"In the past 30 years, we have helped people connect and unleash creativity in the process of our development in the Chinese market," said Guo Yue, Vice President and Managing Director of Greater China at Apple. "Looking to the future, the possibilities brought by innovation will continue to be infinite."

## Creating Employment Opportunities Through the iOS App Economy

自2008年推出以来，App Store为开发者带来了更多机遇，通过iOS app经济在中国创造了数百万个就业岗位。据安诺析思国际咨询公司（Analysis Group）经济学家的一项研究表明，仅在2022年，App Store生态系统在中国的总营业和销售额就达到近4万亿元（5,700 亿美元）。 2019至2022年间，中国App Store生态系统的规模翻了一番，尤其是小型开发者的营收在2020至 2022 年间增长了59%。此外，2022 年新加入App Store的开发者和企业家中，就有23%来自中国。
Since its launch in 2008, the App Store has brought developers more opportunities, creating millions of jobs in China through the iOS app economy. According to a study by economists from Analysis Group, the total business and sales volume of the App Store ecosystem in China reached nearly 4 trillion yuan (570 billion USD) in 2022 alone. Between 2019 and 2022, the scale of the Chinese App Store ecosystem doubled, with revenues for small developers growing by 59% from 2020 to 2022. Furthermore, in 2022, 23% of new developers and entrepreneurs joining the App Store were from China.

开发者不仅可通过40多个软件开发工具包（SDK）和250,000个应用程序接口（API），以及多种工具和技术来为用户打造激动人心的app，还可借由App Store触达全球。无论开发团队的规模大小，他们都能获取一系列支持其在App Store打造充满活力业务的资源，其中包括位于上海的Apple设计开发加速器，为中国开发者提供资源，帮助他们获得新的设计和技能，并可直接从Apple专家获得有关应用和游戏的建议。
Developers can create exciting apps for users using over 40 software development kits (SDKs) and 250,000 application programming interfaces (APIs), along with various tools and technologies. Through the App Store, developers can reach a global audience. Regardless of the size of the development team, they have access to a range of resources to support their vibrant businesses on the App Store. This includes the Apple Design and Development Accelerator in Shanghai, which provides resources for Chinese developers, helping them gain new design skills and directly receive advice from Apple experts on applications and games.

总部位于上海的米哈游于2011年作为独立游戏开发者在App Store上首次亮相，是中国众多与App Store一起成长的成功开发者之一。 如今，米哈游已发展成为一支涵盖游戏、动画、音乐和其他娱乐形式业务的国际团队。 其热门游戏《原神》在多个市场的App Store排行榜上名列前茅，获得了重要的国际奖项和全球客户的赞誉。
miHoYo, headquartered in Shanghai, made its first appearance on the App Store as an independent game developer in 2011 and is one of the successful developers that have grown alongside the App Store in China. Today, miHoYo has evolved into an international team covering gaming, animation, music, and other forms of entertainment. Its popular game *Genshin Impact* ranks high on the App Store charts in multiple markets and has received important international awards and praise from global customers.

“从一开始，我们的内容研发理念就是 ‘致力于为用户提供创新的、美好的、超出预期的产品与内容。’” 米哈游总裁刘伟表示，“我们对Apple技术中蕴含的力量充满信心，并以此不断突破界限，创造属于我们自己的沉浸式游戏体验。我们期待在未来携手 Apple，带来更多精彩。”
"From the beginning, our content development philosophy has been to 'dedicate ourselves to providing users with innovative, beautiful, and beyond-expectation products and content,'" said Liu Wei, President of miHoYo. "We are confident in the power inherent in Apple's technology and continually push boundaries to create our own immersive gaming experiences. We look forward to partnering with Apple in the future to bring more excitement."

## Creating a Better Tomorrow for Everyone

除了促进经济增长和创造就业机会，Apple在中国还着眼于为全国的社区创造更美好的未来。 Apple在中国长期支持乡村振兴，包括通过社会公益项目为学生和教育工作者赋能，以及通过多种教育举措和绿色投资促进环保进程。
In addition to promoting economic growth and creating employment opportunities, Apple in China focuses on creating a better future for communities nationwide. Apple has long supported rural revitalization in China, empowering students and educators through social welfare projects and promoting environmental initiatives through various educational measures and green investments.

2018年，Apple启动 “智惠计划” ，将社区教育项目整合到这一计划中。 该计划聚焦于为中国边远地区的家庭、教师和学生提供教育机会和资源。 迄今为止，这一努力已为农村合作社理事长、农村教师、供应商员工和各个年龄段的学生提供了超过 50 万个学习机会——帮助缩小了城乡差距。
In 2018, Apple launched the "Smart Program," integrating community education initiatives into this plan. The program focuses on providing educational opportunities and resources for families, teachers, and students in remote areas of China. So far, these efforts have provided over 500,000 learning opportunities for village cooperative directors, rural teachers, supplier employees, and individuals of all ages, helping narrow the urban-rural gap.

Apple在中国一直采用创新的方式来应对气候变化。 作为到2030年在供应链和产品中实现碳中和承诺的一部分，Apple在中国的近70家供应商现已承诺100%使用清洁能源生产Apple产品。 诸如Apple的中国供应商清洁能源基金——业界首创的投资基金，以及与世界自然基金会（WWF）的多年期合作项目，改善了超过600万亩生产性森林管理等多项努力，都是Apple保护环境的更广泛工作的一部分。
Apple in China has consistently employed innovative approaches to address climate change. As part of the commitment to achieve carbon neutrality in the supply chain and products by 2030, nearly 70 Apple suppliers in China have committed to using 100% clean energy to produce Apple products. Efforts such as Apple's China Supplier Clean Energy Fund, an industry-first investment fund, and long-term partnership projects with the World Wildlife Fund (WWF) that have improved over 6 million hectares of productive forest management, are part of Apple's broader environmental efforts.

## Empowering Creators and Unleashing the Potential of Local Communities

让使用Apple产品的顾客、社区和企业家得以连接、创造和丰富生活，是Apple对中国市场承诺的核心。
Enabling customers, communities, and entrepreneurs using Apple products to connect, create, and enrich their lives is at the core of Apple's commitment to the Chinese market.

获奖野生动物摄影师奚志农十多年来一直使用iPhone进行拍摄。
“40年来，我追随野生动物的足迹，看到了地球上最美的风景。”奚志农说， “我感到非常幸运，iPhone为我提供了捕捉自然之美的便捷和无限可能。”
Award-winning wildlife photographer Xi Zhinong has been using iPhone for over a decade in his photography endeavors. "For 40 years, I've followed the footsteps of wildlife, witnessing the most beautiful sceneries on Earth," Xi Zhinong said. "I feel incredibly fortunate; iPhone has provided me with the convenience and infinite possibilities to capture the beauty of nature."

残疾铁人三项运动员王家超使用Apple Watch、iPhone和 Mac上的辅助功能来支持训练、学习和协助日常生活。 最近，他开始在Apple Watch上使用辅助触控。
Disabled triathlete Wang Jiachao uses the accessibility features on Apple Watch, iPhone, and Mac to support his training, learning, and daily life. Recently, he started using assistive touch on Apple Watch.

“对我来说，Apple的辅助功能改变了游戏规则。 我很欣赏Apple对包容性、协助和赋能的考虑。”王家超说， “我希望激励更多的残疾运动员去实现梦想，感受科技带来的改变。”
"For me, Apple's accessibility features change the game. I appreciate Apple's consideration for inclusivity, assistance, and empowerment," Wang Jiachao said. "I hope to inspire more disabled athletes to achieve their dreams and experience the change brought by technology."

## Continued Innovation to Provide the Best Customer Experience

自中国首家零售店开幕以来， Apple一直在不断创新，为不论是在零售店内、线上或是通过Apple Store app、聊天或电话与我们建立联系的顾客提供卓越体验。目前，Apple在大中华区有 55 家零售店，包括在上海、重庆、福州、成都和天津等城市。数以百万计的顾客聚集在一起探索Apple产品，并通过免费的Today at Apple 课程进行学习。 Apple持续发展零售和在线业务，与中国更多社区的顾客建立联系，Apple深圳万象城零售店成为了最新的一家零售店。
Since the opening of its first retail store in China, Apple has been continuously innovating to provide outstanding experiences for customers, whether in-store, online, or through the Apple Store app, chat, or phone support. Currently, Apple has 55 retail stores in Greater China, including cities like Shanghai, Chongqing, Fuzhou, Chengdu, and Tianjin. Millions of customers gather to explore Apple products and participate in free Today at Apple sessions for learning. Apple continues to expand its retail and online presence, connecting with more communities of customers in China, with the latest addition being the Apple Shenzhen Bay Store.

为了与中国顾客共同庆祝在中国的30周年，Apple将于8月18日在Apple三里屯零售店举办 Today at Apple特别课程，这是15年前在中国开设的第一家Apple Store零售店。 届时会有大学生微电影和音乐短视频作品首映，以及音乐制作人、歌手及编曲人、导演张亚东的现场分享和表演。
To celebrate its 30th anniversary in China, Apple will host a special Today at Apple session on August 18 at the Apple Sanlitun Store, the first Apple Store opened in China 15 years ago. The event will feature premieres of student microfilms and music short videos, as well as a live sharing and performance by music producer, singer, composer, and director Zhang Yadong.