France 3

**France 3** is a French free-to-air public television channel since 31 December 1972, and also part of the France Télévisions group, which also includes France 2, France 4, France 5 and France Info.

It is made up of a network of regional television services providing daily news programming and around ten hours of entertainment and cultural programming produced for and about the regions each week (like ITV1). The channel also broadcasts various national programming and national and international news from Paris. The channel was known as **France Régions 3** (**FR3**) until its official replacement by France 3 in September 1992.

Prior to the establishment of RFO, now Outre-Mer 1ère, it also broadcast to the various French overseas departments and territories.

## History

### La Troisième Chaîne Couleur (1972–1974)

On 22 March 1969, the government mentioned a plan to create a third national television channel. Jean-Louis Guillaud, attached to the Office of the President of the Republic, coordinated the preparatory studies for its launch from November 1969. This new national channel of the French Television Broadcasting Office (ORTF) was to be launched directly in color and to allow better exposure of the regional offices of the ORTF through many opt-outs and through the decentralized production of the channel's programmes. The ORTF implemented this project throughout 1972 in the form of a national and interregional channel in color, without advertising or continuity announcers (although out-of-vision announcers were later introduced), offering shorter evenings at different times compared to the other two channels, with a majority of cultural programs, and relying largely on the technical and editorial relays of its regional stations. To accomplish this, the Board is setting up several heavy production centers within its main regional stations to produce programming for the new channel. The most important are those of Télé Marseille-Provence, Télé-Lille and Télé-Lyon. The third channel thus responds to the main concern of reform law no. 72-5534 3 July 1972, on the status of the ORTF, which aims to introduce the decentralization of production and the devolution of decisions on programs the Office.

The third color channel (*La Troisième Chaîne Couleur*) of the ORTF started its operations on 31 December 1972, at 7 pm with its start-up theme, which was gollowed by the CEO of the ORTF, Arthur Conte, and the general manager of the channel, Jean-Louis Guillaud, who present their wishes to the French for this new channel and for the year to come, calling on the ORTF's regional television services and aspiring young staff to join the new network, and then followed by Jean Amadou welcoming the viewers to briefly explain to them what will distinguish this new channel from the two others, in particular in its colorful, dynamic design and the introduction of genre credits before each programme, to replace the announcers, and which are all the work of stylist Catherine Chaillet. Then, the first program, *Jeunes années*, a program for young people, was launched with the cartoon Roulotte, followed at 8:35 p.m. by the inaugural evening of the channel consisting of a variety show written by Maurice Horgues, Jean Amadou and Robert Rocca, directed by Dirk Sanders and produced by the Lille8 production center and whose national sponsor is the singer Anne-Marie David, chosen by the CEO of the Office.

The director general of the third color channel, Jean-Louis Guillaud, decides to make extensive use of the regional stations of the ORTF and young directors for the production of the programs, because the third channel intends to prove itself as a new channel regions and cinema, using state-of-the-art techniques and high-quality graphics. The original project, which planned to rely on the cultural and artistic actors of the regions within the framework of the long-awaited decentralization within the Office, in fact comes down to a simple deconcentration of resources of production, regional television remaining confined to the little space granted in the opt-outs of the national service.

For the first time, the candidates of the second round of the presidential election of 1974, Valéry Giscard d'Estaing and François Mitterrand, agree to confront each other verbally in a televised debate, arbitrated by Jacqueline Baudrier and Alain Duhamel and broadcast on 10 May 1974, simultaneously on the three ORTF television channels.

Audiovisual reform law no. 74-696 of 7 August 197410 suppressed the ORTF and created seven independent bodies, including three national television program companies. It came into effect on 1 January 1975, and the third ORTF channel closed its antenna on 5 January 1975, at 9:40 p.m. to make way the next day for the new national program company France Regions 3 (FR3).

For lack of a complete network on this date of 5 January 1975, a good part of France has have known the programs of the ORTF's third channel. Throughout its run, broadcasts were restricted to three hours each evening and only reached a potential audience of 26% of the population – its transmissions primarily covered Paris, the Ile-de-France and Northern regions.

### Autonomous from the state (1974–1999)

In 1974, the new President of the Republic Valéry Giscard d'Estaing asked his Prime Minister to present a communication on the French Television Broadcasting Office to the Council of Ministers on 3 July. Jacques Chirac then assures that "the new organization must be based on competition between autonomous units, fully responsible. It must ensure free and open information, must exclude any waste by relying on streamlined structures. The reports of the State and of the new autonomous units should be limited to the designation of its leaders". Law No. 74-696 7 August 1974, abolished the ORTF and created seven independent bodies, including three national television program companies, a national sound broadcasting company, two public industrial and commercial companies responsible for the production and broadcasting and a national audiovisual institute. The state monopoly is maintained and each of the companies is placed under the supervision of the Prime Minister. The Office's television director, Claude Contamine, was appointed by the Council of Ministers as president of the future national television program company to succeed the ORTF's third channel. The choice of a manager from the seraglio responds to the already well-defined face of the future third channel in the law of 7 August, article 10 of which specifies that "one of the national companies reserves a privileged place for the programming of films on television". This point is also clearly written into the specifications of the national program company France Régions 3, which makes it not only the channel aimed at the regions, but above all the channel of cinema and fiction in the broad sense, FR3 in front should devote more than half of its evenings to the airing of films and TV films. This new national television program company is also responsible for managing and developing the regional radio and television centers created by the Office (22 regional stations and 29 radio centers governed by 11 metropolitan directorates and a DOM-TOM directorate managing 9 stations in French overseas territories). We then count on the productions of the 22 regional stations, then equivalent to 35 minutes of regional television per day.

Law no. 74-696 7 August 1974, came into force on 1 January 1975, with the official birth of the three national television program companies Télévision française 1 (TF1), Antenne 2 (A2) and France Régions 3 (FR3), the national sound broadcasting company Radio France, the French Production Company (SFP), Télédiffusion de France (TDF) and the National Audiovisual Institute (INA).

On Monday 6 January 1975, at 6:55 pm, France Régions 3 begins its operations with a program schedule similar in all respects to that of the former third channel. The channel broadcasts only four hours of programs a day and devotes only five minutes to its inaugural broadcast this evening of 6 January to make way for the film Peau d'âne by Jacques Demy.

TDF activates the FR3 transmitters at 2 pm, a paradox because the channel then broadcasts both the target and its own programs. Until the arrival of a 24-hour broadcast, TDF will broadcast FIP as background music from 1975 to 2000 on network 3, then France Info until 2002.

FR3 programs are mainly devoted to cinema, debates and regional stalls. The cinema channel, FR3 participates as a co-producer and for a sum of 5,450,000 francs in the development of the seventh art. Following complaints from movie theater owners, who are concerned about unfair competition, Claude Contamine negotiates with the Film Industry Liaison Office (BLIC) to remove the movies from Friday, Saturday and Sunday evenings, as well as twelve film showings on Wednesday evenings while in return creating a film club slot on Sunday evenings in the second half of the evening. The agreement was finalized on 16 January 1976, and *Cinéma de minuit* was on the air two months later.

On 1 September 1975, an agreement was signed between the two national program companies FR3 and TF1 to allow the latter, which inherited the first black and white VHF network in 819 lines, to be able to broadcast its programs in color. FR3 agrees to make available the color broadcasting network to TF1 reserved for it for regular transmissions in the afternoon until the start of its own programs at 6 pm. In return, the agreement provides for TF1 to employ the regional production centers for FR33. The overseas station FR3-Comores became FR3 Mayotte on 14 December 1975, following the declaration of independence of the Federal Islamic Republic of the Comoros. With the gradual appearance of more specifically regional television content in 1976, the State very slowly undertook the administrative and economic regionalization of French territory, where regional stations gradually entered into this new framework.

FR3 must separate from its overseas broadcasting station of the French Territory of the Afars and Issas on 27 June 1977, following the declaration of independence of the Republic of Djibouti, although its still appeared highlighted in the channel's start-up sequence.

On the programming front, the network's first national news programme was introduced in 1978 in the form of *Soir 3*, a late night national and international bulletin. 21 October 1981, saw FR3 begin regular live coverage of ministers' questions in the National Assembly. Advertising was introduced to the network in January 1983. By September 1983, the twelve broadcasting centres around the country were airing an average of 3 hours per day of regional output. Popular programming on Saturday night included the first airings of the American soap opera *Dynasty* and a *Disney Channel* strand. National and regional news at peak time was integrated into a new nightly programme, *19|20*, launched on 6 May 1986.

On 5 May 1981, the debate between Valéry Giscard d'Estaing and François Mitterrand for the second round of the presidential election, arbitrated by Jean Boissonnat and Michèle Cotta was broadcast simultaneously on TF1, Antenne 2 and FR3.

Although it had long denounced the grip of power on television, the left, which came to power on 10 May 1981, in turn used this habit of interventionism to appoint new presidents to head the national television program companies more won over to his ideas and who are themselves responsible for cleaning up their channel of broadcasts, journalists and presenters suspected of acquaintances with the former majority. Thus, journalist Guy Thomas was appointed president of FR3 on 24 June 1981. He appointed Serge Moati to program management with the idea of strengthening the cultural and regional character of the channel.

Law no. 82-652 29 July 1982, on audiovisual communication suppresses the State monopoly and recreates by decree no. 82-790 of 17 September 19824 the national color television company France Regions 3 which is now the High Authority for Audiovisual Communication, which draws up the specifications, monitors competition rules and appoints the channel's president. Guy Thomas is not confirmed in his post by the new supervisory authority which appoints André Holleaux in his place. Alongside the administrative decentralization law, the 1982 law provides for a large decentralization of radio and television. To do this, FR3 ceases to be the operator of the 29 regional radio centers which are transferred to Radio-France and also loses its overseas audiovisual activities in FR3 DOM-TOM to the benefit of the new national program company RFO which had to be created for this purpose.

Similarly, the text of the law provides for the creation of twelve regional television companies, with the same programming and management powers as the national company, with their own board of directors whose president would be appointed by the High Authority. The law also provides for an increase in the share of regional programs on the air, which must go from thirty-five minutes to one hour per day5, which requires an increase in the FR3 budget of approximately 220 million francs which, according to the direction of the chain, could be covered by the opening of the antenna to the publicity of mark whose income is estimated at 250 million francs. On 1 January 1983, the High Authority for Audiovisual Communication authorized brand advertising on the national FR3 network up to 250 million francs per year (i.e. 10% of the combined revenue of TF1 and Antenne 2), although the plan of decentralization in 1982 is slowed down by the authorities, in particular because of the poor results for the majority in the municipal elections of 1983. staff of the three public channels, which the license fee alone is no longer sufficient to finance. Regionalization is at the heart of the specifications set by the High Authority for the channel in 1984. It thus limits the number of film broadcasts per year to 170, identical to TF1 and Antenne 2, which means that FR3 its specificity as a cinema channel in favor of the future new private channel Canal+, leaving it only its regional specificity, and authorizes brand advertising on the regional antennas of FR3.

### Plans to privatisation (1986–1989)

On 6 May 1986, FR3 changed its look and changed its program schedule by starting at 9 am, instead of 5 pm as it was until then, and by putting on the air a new local information program, with national and international headlines, named 19/20 created and presented by Henri Sannier with Ghislaine Ottenheimer. The in-vision announcers also made their appearance the same year.

In 1986, the then government of Jacques Chirac put forward the proposal of privatising one of the three public television companies. The original suggestion was to transform FR3 into a private body, however the final decision was that of TF1. The broadcasting authority at the time, the CNCL, appointed Rene Han to become programme controller of FR3, with the result that the networked programmes took an even more highbrow and cultural focus.

Changes to the schedule included a supplementary Friday night edition of *Thalassa- le magazine de la mer* whilst an opera was televised every Wednesday night. Popular quiz show *Questions pour un champion* made its broadcasting début in November 1988. *La Classe*, an entertainment programme which replaced *Les Jeux de 20 heures* and followed *19|20*, was also introduced. Having launched without using *speakerines*, the network introduced in-vision announcers in September 1987 and retained live continuity until 1993, a year after TF1 and France 2 had abandoned in-vision presentation.

### Reaffirmation of the public sector (1989–1990)

At the turn of the decade, the French television landscape which had been previously dominated by the three public stations now consisted of a strong private sector in the form of TF1 and Canal+ and the now-fragmented public sector of *Antenne 2* and *FR3*. In 1990, the State, through the *Conseil Supérieure de l'Audiovisuel* (CSA), decided to merge the separate public entities into a new corporation.

At the same time, FR3 was already closing down on Saturday afternoons to allow nine hours of airtime to the educational station La Sept, airing from 3 pm to midnight. The arrangement continued until 1992 when the launch of the Franco-German network Arte led to the broadcaster's demise. On FR3 itself, the network aired current affairs programming on Saturday mornings including *Continentales* and *L'Eurojournal*, both presented by Alex Taylor.

### The public reunification (1990–2009)

On 7 September 1992, FR3 and Antenne 2 were reunified in the new France Télévisions entity and rebranded as *France 3* and *France 2* respectively. Their logos match to the French flag like TF1. In 1998, *France 3* partnered with TPS to launch a satellite station called *Régions*.

Between 2000 and 2005, La Cinquième (now France 5), RFO (along with RFOsat, now France Ô) and France 4 joined France 2 and *France 3* under the France Télévisions corporate identity.

Under the direction of *France Télévisions* chairman Patrick de Carolis and director of channels Patrice Duhamel, October 2006 saw the introduction of a new daily cultural programme called *Ce soir (ou jamais!)* presented by Frederic Taddei, marking a new, more cultural focus to the network's programming. The late night news programme *Soir 3* was given a new, fixed timeslot of 11 pm.

### At present (2009–present)

On 5 January 2009, all on-air advertising on France Télévisions, (Including France 3) between 20:00 and 06:00 was eliminated, meaning the traditional start of primetime viewing in France of 20:45 was brought forward by ten minutes to 20:35.

With the establishment of digital terrestrial television, France 3 has seen its national audience share down to under 10%, behind M6.

## Headquarters

France 3 was originally based at 13–15 rue Cognacq-Jay in Paris, which housed the television services of the former Office de Radiodiffusion Télévision Française (ORTF).

Since TF1 became independent from the ORTF, FR3 was based at the Maison de la Radio in the 16th arrondissement of Paris with its editorial base located at 28 Cours Albert 1er in the 8th arrondissement.

In 1998, France 3 moved to a new base at 7 Esplanade Henri de France in the 15th arrondissement. This also houses the rest of 'France Télévisions' operations. The headquarters are accessible by taking RER Line C to Boulevard Victor.