'PJ Masks' Cartoon Early Success Gets Toy Makers Clamoring To Partner

*PJ Masks* television series. This article was published on November 11, 2015.

Description
"*PJ Masks early success has toy makers and licenses "ringing the door" to partner with the show. App, games and merchandise coming in 2016.*
*As I wrote recently, PJ Masks has seen huge viewing figures with around 1.5 million children watching the first episode. While it is a well produced and high quality show I was still curious how it had connected so strongly with children, both around the world and in my own family.*
*I spoke to Olivier Dumont, managing director of eOne Family who brand manage PJ Masks, about the show's success. He was unsurprisingly upbeat and spoke about "toy companies and licensees ringing on the door. We will be starting a licensing and merchandising program in the US and France in 2016." There will also be a digital offering including "a website, an app and at least two games available via the website."*

*PJ Masks is produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, and with Disney Junior and France 5. The show is based on French author Romuald Racioppo’s picture books Les Pyjamasques.*
*Stars of the show are all 6 year old. Connor, Amaya and Greg are normal kids until they get their pajamas on.*
* Catboy (Connor) has super fast and agile abilities.
* Gekko (Greg) has super strong and wall climbing powers.
* Owlette (Amaya) can fly and see great distances.

*Together they embark on action packed adventures, solving mysteries and learning valuable lessons along the way.*

*Dumont accredits the show's popularity to its "highly aspirational heroes that can do things that pre-schoolers can't do themselves in real life. Secondly the characters are designed to be likable with heartwarming themes."*
*Case in point is the upcoming Christmas episode, Gekko Saves Christmas, where Luna Girls is stealing everyone's presents. The PJ Mask heroes save the day as is expected in these cartoons. However, in this instance they convince Luna Girl to do the right thing and return the presents themselves. This results in (spoilers here) the discovery that she had no one to spend Christmas with and ends up sharing it with the PJ Mask heroes.*
*There is similar territory in Owlette's Terrible Pterodactyl Trouble where the PJ Masks heroes need to listen to each other to resolve differences and work as a team.*
*I asked Dumont if Peppa Pig, another eOne Family managed show may overlap with PJ Masks and compete for audience. "PJ Masks is an older demographic, with the older audience it was a conscious decision when developing the brand that it was complementary to Peppa."*
*"It's too early to tell for sure with the PJ Masks brand, but with the strong start we definitely anticipate a strong licensing and merchandising program."*
*Upcoming episodes for the show include the following list:*
* Gekko Saves Christmas
* Gekko's Nice Ice Plan
* Catboy and the Butterfly Brigade
* Owlette the Winner
* Speak Up, Gekko
* Catboy and Master Fang's Stolen Sword
* Catboy vs. Robo-Cat
* Owlette and the Giving Owl
* Catboy and the Great Birthday Cake Rescue (a.k.a. Battle of the Birthday Parties)
* Gekko and the Snore-O-Saurus
* Looking After Gekko
* Catboy and the Teeny Weeny Ninjalino

*The double episode 105 that comprises two stories Gekko Saves Christmas and Gekko’s Nice Ice Plan will air at 10 a.m. on Disney Junior on Dec 4.*"