Paramount Cartoon Studios

### 1st Logo (1927-1929)

**Logo:** On the film's title card, a small mountain logo is seen circled by stars. The words "A Paramount Picture", in a script font, appear in a single line across the mountain.

**FX/SFX:** None.

**Music/Sounds:** None.

**Availability:** Near extinction. This logo appeared on the *Inkwell Imps* cartoons of the day and were removed when the titles were deleted for UM&M prints. Because of this, there's pretty much no evidence of this logo on this wiki or the internet. Only original prints (and maybe a couple current prints) will have this logo, such as on a print of "Koko the Kop".

### 2nd Logo (1931-1932)

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**Logo:** On a wall-like background, in a hole with a border of encircling stars, there is a mountain with clouds in the background. The script words "A Paramount Picture" are in front of the mountain. A group of clouds lines the bottom of the wall.

**End Title:** On the wall background, the words "The End" are written in a fancy font. It then fades to the opening logo.

**FX/SFX:** None.

**Music/Sounds:** A fanfare based on "Paramount on Parade" or the cartoon's opening theme.

**Availability:** Extremely rare. This logo has been plastered over by the UM&M or NTA logo on current prints, but there are a few prints that will keep this intact. It was saved on the Talkartoon short "Any Rags" and an HD print of the Betty Boop short "Show White".

### 3rd Logo (1932-1938)

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**Nickname:** "30s Toon Mountain"

**Logo:** Against a multi-colored sky backdrop is a three-dimensional dark-colored mountain surrounded by a round border of 23 stars. (It is unknown why there are only 23 in this version.) By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font.

**Variants:**

* A black-and-white version is seen on Talkartoon, Screen Song, Betty Boop, and Popeye cartoons.
* For shorts featuring live-action model sets, a special byline appeared on the logo. It reads: "PATENT PENDING FOR SPECIAL PROCESSES USED IN THIS PRODUCTION". Later on, the byline was revised to read "STEREOPTICAL PROCESS and APPARATUS PATENTED. PATENT NUMBER 2054414".
* On the Color Classics short "Poor Cinderella", the logo is very small and part of a closing curtain background. Also, the words "COLOR CLASSIC" are seen between "Paramount" and "Picture".
* On shorts from around 1933-34, a special end title was used. The cartoon irises out into an open inkwell lying on a desk. After the cartoon ends, the inkwell stands up all by itself and the cork does a flip and caps it. The words "A Paramount Picture", the stars and the words "The End" appear over the inkwell.
* On Screen Song cartoons from 1932-33, the closing shot of a live-action performer would have the Paramount print logo of the time superimposed over the shot. This is usually plastered on UM&M/NTA prints, but is intact on "Ain't She Sweet?".

**FX/SFX:** The flowing clouds in the background.

**Music/Sounds:** The beginning/end of a cartoon's theme music. On some 1932 shorts, a fanfare based on "Paramount on Parade" is heard.

**Music/Sounds Variant:** On the Screen Song short "Kitty from Kansas City" and the Talkartoon short "Chess-Nuts", a different version of the fanfare is heard.

**Availability:** Uncommon. In its heyday, this was seen on cartoons shown in movie theaters. However, when Paramount Pictures sold most of its pre-1955 film library to the TV Corporation of United Film Service, MTA TV, and Minot TV (U.M. & M. TV Corporation) for airing on TV, the company insisted that any reference to Paramount Pictures be removed. U.M. & M. TV agreed, and as a result this logo was plastered with the U.M. & M. logo. However, before all cartoons could be plastered, National Telefilm Associates (NTA) purchased U.M.& M. and replaced the U.M. & M. logos with its own logos. In 1956, Associated Artists Productions purchased the Popeye cartoons and replaced this logo. As a result, it was very difficult to spot then, but nowadays the original prints are being restored, and thus this logo has become easier to find. Seen on the *Popeye the Sailor* DVD series from Warner Home Video, 1980s video prints of the Talkartoon short "Minnie the Moocher", the Screen Song short "Ain't She Sweet?" and several Color Classics. The 1933-34 closing title was seen on Betty Boop, Popeye the Sailor and Screen Song cartoons. This may also be on the Boomerang app.

### 4th Logo (1938-September 3, 1943)

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**Nickname:** "3-D Mountain"

**Logo:** Against a multi-colored sky backdrop is a three-dimensional light-colored mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font.

**Variants:**

* Used the following byline on the opening of some shorts: "STEREOPTICAL PROCESS and APPARATUS PATENTED. PATENT NUMBER 2054414". Replaced with "in TECHNICOLOR" at the end of most color shorts.
* Like the previous logo, Popeye and Betty Boop cartoons featured this logo in black & white.
* On *Mr. Bug Goes to Town*, the logo is on a book-like background.

**Trivia:** This logo was satirized twice by the Nostalgia Critic in his "That Guy Riffs" series. The logos came from two cartoons of *Superman*.

* On the first *Superman* cartoon, he said, "Paramount, making the best animated films that Nickelodeon's table scraps can give us!"
* On *Destruction, Inc.*, he said, "Paramount. We'll stop making Transformers movies when you stop watching them!"

**FX/SFX:** Just the flowing clouds in the background.

**Music/Sounds:** The beginning/end of a cartoon's theme music.

**Availability:** Rare for the same reasons as the last logo. Can be seen on Popeye and Superman shorts on DVD from Warner Home Video. The logo made its final appearance on the Popeye cartoon "Cartoons Ain't Human", released on September 3, 1943.

### 5th Logo (November 26, 1943-November 12, 1954)

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**Nickname:** "40s Toon Mountain"

Logo: Against a blue sky with white clouds is a red mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. Usually at the end of the film featured the following byline in these four variations...

* November 26, 1943-March 19, 1948: "in TECHNICOLOR"
* June 7, 1946-January 30, 1948: "in CINECOLOR"
* November 7, 1947-November 12, 1954: "Color by TECHNICOLOR"
* December 26, 1947-June 24, 1949: "in POLACOLOR"

**Variants:**

* Some early variations of the logo included one with a darker BG from the top of the screen and the mountain capped with snow. This variant was only used on Little Lulu cartoons.
* Another has a brown mountain and the BG in a yellow-orange shade.
* Until 1948, there were no clouds surrounding the mountain.
* A variation of the logo was used on *Casper the Friendly Ghost* cartoons from 1950-1954. The logo has a daytime sky, a gray mountain, and the mountain is surrounded by clouds on the bottom. It was last seen on "Boos and Arrows".
* A B&W variation appears on the U.M.&M print of the Little Lulu cartoon "Loose in a Caboose".
* On the Noveltoon cartoon "Saved by the Bell", Herman the Mouse walks past the logo.

**Trivia:** This logo was also satirized by the Nostalgia Critic in his "That Guy Riffs" series (he covered the first cartoon of *Casper*). Due to heavy profanity, what he said won't be mentioned on this site, but it did refer to the poor reception of *Indiana Jones and the Kingdom of the Crystal Skull* (at least from audiences).

**FX/SFX:** None.

**Music/Sounds:** The theme of any cartoon short (i.e. Casper, Herman and Katnip).

**Availability:** Uncommon. Can usually be seen when Boomerang is showing Popeye shorts. This may also be on the Boomerang app. It premiered on the Popeye cartoon "Her Honor the Mare" and the Noveltoon cartoon "No Mutton fer Nuttin'", both released on November 26, 1943 and made its final appearance on the Popeye cartoon "Private Eye Popeye", released on November 12, 1954.

### 6th Logo (November 26, 1943-September 30, 1955)(Noveltoons Custom Logo)

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**Nickname:** "Jack-in-the-Box Opening"

**Logo:** An extreme close-up of a box takes up the screen, with a red border surrounding a peach outlining. Inside is a picture of a brownish mountain, against a blue sky with white clouds (without clouds from November 26, 1943-April 9, 1948) and surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. The box zooms down to the bottom center of the screen. A Jack-in-the-Box pops from inside the box, opening the word "NOVELTOON". The picture fades, leaving the title card over a plain blue background. Then more words appear above and below the title. On this, we see "Paramount PRESENTS A NOVELTOON in (Color by) TECHNICOLOR". After this, the Famous Studios logo appears on the same background (starting around 1952, it appeared on a red-orange screen).

**Variants:**

* Was referred to as "A Paramount Champion: Brought Back By Popular Demand" on cartoons that were reissued, such as "Cilly Goose".
* On "Flip Flap", the title card reads "Paramount PRESENTS A NOVELTOON in POLACOLOR".
* On 1943-1945 cartoons, the title card is on a black background and says "Paramount PRESENTS A NOVELTOON", with "A FAMOUS STUDIOS PRODUCTION in TECHNICOLOR" below it. It was used on cartoons from "No Mutton fer Nuttin'" up to "A Self-Made Mongrel".
* Starting in late 1954 with "No Ifs, Ands or Butts", the titles were re-adjusted for widescreen and the logo became smaller.

**FX/SFX:** The Jack-in-the-box popping out of the box.

**Music/Sounds:** A jazzy xylophone tune composed by Sammy Timberg. In late 1948, beginning with "Hector's Hectic Life", this theme is shortened somewhat. In late 1951, beginning with "Cat-Choo", the theme was rearranged by Winston Sharples.

**Availability:** It all depends on which public domain tape you buy. Some '40s Noveltoons have NTA titles on them. Since only a few Noveltoons were included in the U.M.&M. sale, most have Harveytoon titles. Several Noveltoons (such as "Gabriel Churchkitten", the three Casper cartoons from the 1940s, "Old MacDonald Had a Farm", "The Enchanted Square", "The Wee Men", "The Mild West", and "Leprechauns Gold") do not use this opening, but rather the standard Paramount cartoon logo. It premiered on "No Mutton fer Nuttin'", released on November 26, 1943 and made its final appearance on "Rabbit Punch", released on September 30, 1955.

### 7th Logo (November 26, 1943-August 9, 1957) (Popeye Custom Logo)

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**Nicknames:** "Popeye Opening", "Spinning Star"

**Logo:** Against a blue sky with white clouds (without clouds from November 26, 1943-February 27, 1948) is a red mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. A star then spins towards the screen from the center of the logo. When it stops, Popeye appears in it and toots his pipe. The title screen then appears on the mountain background: "Paramount PRESENTS POPEYE The Sailor, etc. etc." After this the logo on the mountain now reads "A FAMOUS Studios PRODUCTION", after which we get the regular credits. (An updated version of this logo was used for the 1960s Popeye television shorts, except with the King Features Syndicate logo.)

**Variant:** Originally, they had a non-separate Famous Studios logo. It reads "Paramount PRESENTS POPEYE The Sailor A FAMOUS STUDIOS PRODUCTION in TECHNICOLOR" with the following disclaimer below: "BY AGREEMENT WITH KING FEATURES SYNDICATE". Until 1945, they had a brown mountain and a yellow-orange background.

**FX/SFX:** The spinning star.

**Music/Sounds:** Either the generic cartoon sailor song *The Sailor's Hornpipe* (a.k.a. *Popeye the Sailor Man*) or an abridged version that ends on a high note. The former is the music for the AAP Popeye opening. The latter is the more common, and was updated for the opening to the 1960s Popeye television shorts.

**Availability:** Can usually be seen when Boomerang is showing Popeye shorts. May be more visible if they continue to restore the shorts and replace the AAP logos with the originals. It premiered on "Her Honor the Mare", released on November 26, 1943 and made its final appearance on "Spooky Swabs", released on August 9, 1957. This may also be on the Boomerang app.

### 8th Logo (December 24, 1943-February 4, 1955) (Little Lulu/Little Audrey Custom Logo)

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**Nicknames:** "Little Lulu/Little Audrey Opening", "Spinning Star II"

**Logo:** Against a blue sky with white clouds (without clouds from December 24, 1943-July 16, 1948) is a reddish mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. A star then spins towards the screen from the center of the logo. Inside the star, we see either Little Lulu's or Little Audrey's head appear. Several variations were used.

* Little Lulu:
	+ Original Variant: After Lulu's head appears, the star fades away, and we see the words "Paramount PRESENTS" at the top of the screen, followed by "LITTLE LULU" in large printed letters. Below this we see "by Marge" written out, and then the word "from" below "by Marge", this too written out. The words "THE SATURDAY EVENING POST" are printed out, and below this we see the word, "in" written out, and then below it in large block lettering, the word "TECHNICOLOR". The backdrop of all of this is the Paramount mountain and the stars, which remains until after the words "A FAMOUS Studios PRODUCTION" appear in various fonts depending on the release year. After this, the mountain logo disappears. The sky background for every Little Lulu opening and closing had no clouds.
	+ NTA Variant: The opening "A Paramount Picture" title is replaced with the NTA logo; NTA shows the rest of the opening sequence, except for the fact that the words "Paramount PRESENTS" and "in TECHNICOLOR" are blacked out.

* Little Audrey:
	+ Original Variant: After Little Audrey's head appears, the words "Little Audrey" appear in large written out letters. Then the entire logo fades away to a new title card. On this, we see "Paramount PRESENTS" then "A NOVELTOON", written in some unusual font in capital letters, with "Color by TECHNICOLOR" below it. After this, the Famous Studios logo appears on a red-orange screen. Little Audrey's first cartoon, "Butterscotch and Soda", released on July 16, 1948, had no clouds in the background. Beginning with "The Lost Dream", released on March 18, 1949, white clouds were added to the background.
	+ NTA Variant: Same as for Lulu, except they finally get to the regular titles when the Famous Studios logo comes in.

**FX/SFX:** The same spinning star used for Popeye. However, unlike Popeye, Audrey had a fast spin centered, while Lulu's spins much less than 360 degrees. However, their heads are intact the entire sequence.

**Music/Sounds:** Either the Little Lulu or Little Audrey theme.

**Availability:** It all depends on which public domain tape you buy. Most Little Lulu cartoons have U.M.&M. titles on them. Since only a few Little Audrey cartoons were included in the U.M.&M. sale, most have Harveytoon titles. Only two Little Audrey cartoons, "The Lost Dream" and "Tarts and Flowers", have U.M.&M. titles, so most have NTA titles. Now, a few Little Audrey cartoons have original titles, or recreations of them. However, one Little Lulu cartoon on a Republic Pictures Home Video tape has a complete Paramount logo sequence. The opening premiered on the first Little Lulu cartoon, "Eggs Don't Bounce", released on December 24, 1943 and made its final appearance on the Little Audrey short "Dizzy Dishes", released on February 4, 1955.

### 9th Logo (November 26, 1954-1959)

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**Nickname:** "50s Toon Mountain"

**Logo:** Against a navy blue sky with white clouds is a reddish mountain surrounded by a smaller-sized round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. Usually at the end of the film featured the following byline in these two variations...

* November 26, 1954-November 16, 1956: "Color by TECHNICOLOR"
* December 7, 1956-1959: "TECHNICOLOR®"

**Variants:**

* A special end title was used on "No Ifs, Ands or Butts", where Buzzy takes a drag on a "King size!" cigarette and blows the smoke into the air, which reveals the Paramount logo.
* Another special end title was used on "Rabbit Punch", where Tommy Tortoise pulls the Paramount mountain logo from the canvas to a full screen, then walks in front of it.
* Another special end title was used on "Pedro and Lorenzo", with the Paramount logo appearing on a book end cover.

**FX/SFX:** None.

**Music/Sounds:** The theme of any cartoon short (i.e. Casper, Herman and Katnip, Noveltoons).

**Availability:** Rare. As mentioned in the 3rd logo, Paramount sold most of its pre-1955 film library, so most of these cartoons will always retain this logo. Can usually be seen when Boomerang is showing Popeye shorts. This may also be on the Boomerang app. It premiered on the Herman and Katnip cartoon "Rail-Rodents", released on November 26, 1954. From 1957-1959, this logo was used in tandem with the next logo.

### 10th Logo (November 11, 1957-December 31, 1967)

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**Nicknames:** "60s Toon Mountain"

**Logo:** Against a blue sky with white clouds is a red mountain capped with snow and surrounded by a round border of 24 stars. By the top of the mountain are the words:

A

Paramount

Picture

in the Paramount font. The title card of the featured cartoon fades in, after which we get the regular credits. Most variety cartoons would have the Noveltoons or Modern Madcaps label with "Paramount presents" in the Paramount logo font. Also, most cartoon titles would have the pseudo Paramount ident alongside with the copyright information.

**Closing Title:** Same as the opening logo. From 1957 to 1959, the byline "TECHNICOLOR®" appeared on the mountain.

**Variants:**

* On the Merry Maker cartoon "Think or Sink", the Fractured Fable cartoon "My Daddy the Astronaut", and the Noveltoon cartoon "The Trip" (all 1967), the sky is white, the mountain is grey, the clouds are blue, the "Paramount" script is black and the stars are yellow. This is supposed to resemble a crude drawing as if it was made by a kid.
* There's a later variation where the logo is smaller, the sky is red, the "Paramount" script and the stars are yellow, the clouds are pink and the mountain is in jungle green overhung with flowers. It was first used on the Honey Halfwitch cartoon "Alter Egotist". The Go-Go Toon cartoon "The Squaw-Path", however, has the sky in sea blue, the clouds in light blue, and the mountain in a wood-like texture.

**FX/SFX:** None.

**Music/Sounds:**

* The theme music of any cartoon short.
* Most Noveltoons/Modern Madcaps will play a slapstick-type underscore on horns and flutes, composed by Winston Sharples.

**Availability:** Rare. Most cartoons from this period retain this logo, but they are rather obscure, and Paramount Cartoons was beginning to slow down by this time, especially since Gulf + Western Industries was shutting down the cartoon studio in 1968. However, it did appear on Nickelodeon's *Kartoon Kablooey* back in 1991. The logo made its final appearance on the Fractured Fable cartoon "Mouse Trek", released on December 31, 1967. One of the first cartoons to use this was the Casper cartoon "Boo Bop", released on November 11, 1957.

### 11th Logo (*The Loud House* Custom Logo) (November 12, 2019-)

**Nicknames:** "The Green Slime", "I'm Ready!"

**Logo:** In a studio, we see SpongeBob SquarePants' hand. He turns a lever, but struggles at first, even putting his foot on it, causing some of Nick's trademark Template:Font color slime to start flowing through a tube while electric sparks fly. The lights turn on, illuminating the Nickelodeon logo in several shots. The walls and stairs drop to reveal a Hollywood-type area at sunrise while the Nickelodeon blimp approaches and "Template:Font color" is drawn in a grungy font. The blimp takes off toward the screen right before the logo cuts out.

**Trivia:** During the scene of the lever, you can see a sign which reads "Bikini Bottom Electric Co." (referring to the main location of *SpongeBob SquarePants*) and Nathan Love's name on it, along with a pineapple keychain (a nod to SpongeBob's house).

**Variant:** On *The Loud House Movie* on Netflix, the logo is faster and abridged after SpongeBob turns a lever.

**FX/SFX:** Amazing CGI animation for SpongeBob (not unlike the style seen in the movie it precedes) and the background, with the lightning and "MOVIES" text being done in similarly stunning 2D animation. This logo was done by Nathan Love.

**Music/Sounds:** SpongeBob (voiced by Tom Kenny) yelling "I'm ready!", followed by grunts from him pulling the lever, then electrical noises as the slime flows, and finally, a dramatic recreation of the last five notes of the Nickelodeon jingle with SpongeBob singing, ending with a ding noise. Dubs of *The SpongeBob Movie: Sponge on the Run* would have SpongeBob's line and singing absent.

**Music/Sounds Variant:** The blasting electric sound effect (while the lights turn on) is absent on the international printings to *The SpongeBob Movie: Sponge on the Run* on Netflix. However, only eight light clicks are heard, instead of eleven.

**Availability:** Current. It can be seen on *The Loud House* films such as *The SpongeBob Movie: Sponge on the Run*, *The Loud House Movie*, *My Little Pony: A New Generation* and *The Loud House Movie*. It's expected to appear on future films from the company.

Scare Factor: Low.