Crush

The Current Crush Logo

**Crush** is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda. Crush mainly competes with Coca-Cola's Fanta. It was created in 1911 by Canadian beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

## **History**

In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howel sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as **Ward's Orange Crush**. Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.

Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12-ounce bottle of Crush. In 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its United States beverage business as Keurig Dr Pepper in 2008

## **Today**

The Crush brand and trademark are currently owned by Keurig Dr Pepper of Plano, Texas. Crush is also popular in Canada, where it is distributed by subsidiary Canada Dry Motts. It is distributed by various Pepsi bottlers, the biggest being the Pepsi Bottling Group Canada.

Other countries where Crush is sold are Argentina, Colombia, Chile, Guatemala, Lebanon, Mexico, Panama, Peru, Syria, Uruguay and at one time Nicaragua, Costa Rica, Ecuador and Bolivia. In Chile, Crush is distributed by Compañía de Cervecerías Unidas since the 1940's. In contrast, in some countries of Latin America the Crush brand is distributed by The Coca-Cola Company, using the same colors and bottles as Fanta.

Several flavors (Orange, Diet Orange, Grape, Strawberry, Cherry) are available at most stores throughout North America; however, others are distributed only within small markets. Pineapple Crush and Birch Beer Crush, for instance, are found in both can and single serving bottle in the Canadian province of Newfoundland and Labrador and in Fort McMurray, Alberta. From 2009, changes in bottling rights allowed many of these regional flavors to be distributed by the Pepsi Bottling Group in a majority of their territory in the United States, and for PepsiAmerica to distribute Crush in most of its territory

## **Flavors**

* Crush Apple
* Crush Banana
* Crush Berry Blast
* Crush Berry Punch
* Crush Berry Pomegranate
* Crush Birch Beer (Newfoundland, also available at some Sobeys grocery chains across Canada)
* Crush Blue Raspberry
* Crush Pink Bubblegum  (Slurpee only)
* Crush Cherry (2009–)
* Crush Chocolate
* Crush Cola (Kuwait, 1970s–1990s)
* Crush Cream Soda (Canada and UK); sold clear in Québec, Newfoundland and Labrador (in Canada) ;sold pink in the rest of Canada
* Crush Frozen Orange Dream
* Crush Tropical
* Crush Tropical Punch
* Crush Fruity Red
* Crush Ginger Beer
* Crush Ginger Ale
* Crush Grapefruit
* Crush Grape
* Crush Lemon
* Crush Lemonade
* Crush Lemon Lime
* Crush Light Lemon Lime
* Crush Lime
* Crush Lime Rickey
* Crush Nectar
* Crush Orange
* Crush Orange Dry
* Crush Peach
* Crush Peach Sour
* Crush Pear
* Crush Pineapple (Originally sold only in Newfoundland)
* Crush Pink Grapefruit
* Crush Red Cream
* Crush Red Licorice
* Crush Root Beer
* Crush Sarsi
* Crush Soda Water (Kuwait, 1970s–1990s)
* Crush Sour Apple (briefly offered in 2005)
* Crush Spruce Beer
* Crush Strawberries 'n' Cream
* Crush Strawberry
* Crush Strawberry Lemonade
* Crush Tuti Fruiti
* Crush Wild Cherry Cola
* Crush Watermelon
* Diet Crush Apple
* Diet Crush Cream Soda
* Crush Diet Grape
* Diet Crush Lime
* Diet Crush Orange
* Crush Birthday Cake
* Crush Pina Colada
* Crush Strawberry Limeade
* Crush Sourpatch Kids Berry
* Crush Sourpatch Kids Strawberry Lime