AdGram

## About the company

AdGram is a Telegram advertising platform that allows advertisers to create advertising campaigns and channel owners to monetize their owners. The company was one of the first to sign the declaration on Free TON decentralization.

AdGram partners include MediaPlus, TON Labs, Datacon, Serviceplan, and Performance marketing lab. From telegram channels, AdGram services are used by the Telegram channels "YouTube Life", "TProger", "Durov Code", etc.

The AdGram platform does not have any restrictions on adding channels. The company's Commission is 10 %.

Cooperation between AdGram and Free TON involves conducting a large advertising campaign with special conditions (for example, paying for services and receiving payments in TON Crystal) and using a certain motivational program for AdGram platform administrators. The company plans to become a Free TON validator, as well as to implement a platform for the purchase and sale of telegram channels based on the TON blockchain.

## Advertising options

The AdGram platform supports several ad placement options:

* CPP (payment per post). The client receives payment for the very fact of placing an ad, regardless of how many views or clicks it will get. In this case, the client can choose between a targeted CPP company, when each channel owner sets the cost of advertising independently, and a public CPP company, when the advertiser sets a rate for channel coverage.
* CPM (payment for 1000 views). Under this option, a budget of 1000 impressions is reserved. The client receives payment only after 1000 ad impressions.
* CPC (payment for clicks). Accordingly, the more clicks there are on the placed ad, the more money the advertiser receives.

## Additional advantages of the AdGram platform

1. The platform makes it possible to adapt a publication to the audience of your channel or group so that the ad fully corresponds to the group's theme and meets its needs.
2. The possibility of posting a publication after a certain time. In this case, it is possible to schedule a publication within 2 months. At the appointed time, the telegram bot will place the necessary ad.
3. The client has permanent access to statistical reports on all advertising campaigns (statistics on channel coverage, number of views, graphs of ad views, number of clicks, financial reports, and cost behaviour).
4. Security functions. Before the start of the advertising campaign, money is reserved on the AdGram exchange.
5. Ability to work with a large number of advertisers through a single platform interface.
6. Simplified cooperation for legal entities. Adgram is responsible for contract preparation and reporting.
7. A wide range of possibilities of withdrawal.

AdGram is also developing a deferred posting function. This feature allows it to maintain the schedule for publishing posts in automatic mode, save traffic, and time resources.

The AdGram telegram bot monitors possible changes of a published ad to avoid violating the terms of publication.

## Ways to withdraw earned funds

For channel owners, the following ways of withdrawing funds are possible in terms of audience monetization:

* To the bank account of both individuals and legal entities
* In the form of cryptocurrency assets
* On Qiwi wallet
* On Web Money
* To a bank card

## Purchase Buzz.im

In the first quarter of 2020, AdGram bought the telegram exchange Buzz.im (the largest Telegram exchange in Russia and the CIS countries by the number of administrators and advertisements). More than 5,000 telegram channels were taken over. The common AdGram and Buzz.im user base will now run on AdGram technological solutions.

The AdGram platform has an audience of about 40 million Russian-speaking users, not counting the foreign audience.

## Links

1. Official AdGram website
2. English-language chat in Telegram
3. News channel in Telegram
4. Telegram bot
5. AdGram on Facebook
6. AdGram on Linkedin
7. AMA session with AdGram