Consumer Safety Institute - Stadium Fire

**Description:** At the beginning of the advertisement, two screens appear on a black background. Between each scene there is a fade effect that leads to the next scene.

**NOTE:** The time that each scene lasts is established with respect to the timer time below the two screens belonging to the PSA. The time is not related to the length of the advertisement.

**1st scene (00:00:00 to 00:11:40)**

* **Left screen:** A hand is shown putting down a lighted cigarette and fuming on a metal cigarette saucer. The cigarette is slightly burnt, but it doesn't show any change until the next scene.

* **Right screen:** Meanwhile, you can see a football stadium where a match is being played. One of the players kicks the ball up, causing the camera to focus on the fire, starting a fire. It is seen that some policemen evict the spectators of the game from the place. The narrator says something inaudible at first, but then alerts: "Actually, we have a fire in the booth across the grill".

**2nd scene (01:32:00 to 01:37:00)**

* **Left screen:** The cigarette is still burning and giving off smoke. He is more consumed than in the previous scene. The cigarette does not experience any other changes.

* **Right screen:** The public can be seen running out of the stands, causing large masses of people to flee the place: the fire has spread and continues to burn the facilities, as well as the smoke that is fired from the fire increases. The narrator communicates: "But now the fire is beginning to rage".

**3rd scene (03:41:00 to 03:49:00)**

* **Left screen:** The cigarette just continues to burn with no other noticeable change.

* **Right screen:** The camera minimizes the zoom (zoom out) of the scene, and the grandstand is shown totally charred and with the fire and smoke still expanding in immense amounts. The frame is changed and some fans of the game are seen jumping from a high point to the grass of the field, hitting each other. Narrator says: "And the two of half thousand in that stand are panicking. They are frantic to get out".

**4th scene (05:23:00 to 05:27:00)**

* **Left screen:** The cigarette gives off more smoke than at the beginning. It is almost consumed until half of its length.

* **Right screen:** A large part of the stadium is on fire and with a lot of smoke. A rapid mass evacuation of the spectators of the match is observed who quickly leave the center, and the camera focuses on two policemen helping a woman to avoid being a victim of the fire. The narrator warns: "And look at that! All this is awful".

**5th scene (07:27:00 to 07:30:00)**

* **Left screen:** All the white part of the lit cigarette is consumed at first. Despite spending a few minutes, the cigarette has not been put out.

* **Right screen:** The last frames of the burning stadium are seen, with no one around. The fire has spread throughout the sports center in its entirety. At the end, the narrator concludes by saying: "Ten minutes ago, we were looking at a football game."

The two screens fade and the final message appears:

**THE SPEED OF FIRE IS UNPREDICTABLE.**

Then it appears:

**BE PREPARED.**

Followed by this:

**USE SMOKE DETECTORS.**

And finally, the logo of the Consumer Safety Institute appears under:

**CONSUMER SAFETY INSTITUTE**

People who died: the 56 spectators.

Death Rate: Off the rate/10, Again, this is real footage being shown. Seening a real stadium fire is disturbing for most people. and the fact that people died in this makes it heartbreaking.

## Echo PSA

Yeah, this high body count of a real death actually got a echo by the same company.

# Consumer Safety Institute - Melting Phone

## Melting Phone

### Death Count

?? (Depends if people got out, probably guess 12)

### Gore Type

Flamable

**Description:** This PIF is divided into 2 scenes.

Left scene: A firefighter is taking something (maybe a newspaper) from the fire engine.

Scene right: A phone starting to melt and fire starting to grow.

Then comes a black frame that reads "Last year, 4996 people were surprused in their sleep by fire" followed by "Be prepared", "Use smoke detectors", and the Consumer Safety Institute logo.

People who died: Someone in this place?

Death Rate: 10/10, The image scene on the right is creepy to some viewers, doesn't help that a firefighter didn't even respond. But it's unknown if people died in the fire so a bit unconfirmable than the OG.