Ragdoll Limited

Ragdoll Limited is a British television production company founded in 1984 by Anne Wood, who had previously worked for Yorkshire Television and TV-am.

## Ragdoll's Productions

Teletubbies (1997-2001)

Brum (1991-2002)

Rosie and Jim (1990-2000)

Tots TV (1993-1998)

Pob's Programme (1985-1990)

## History

Ragdoll Productions was founded by Anne Wood, who was born in England in 1937. She taught English at a secondary school for several years, then in the mid-1960s quit her post to raise a family with her husband Barrie, ultimately having two children. While teaching, she became dissatisfied with many books that were intended for children but reflected more of an adult sensibility and did little to stimulate a child's imagination. She established the first Children's Book Group in England, which allowed parents and other adults interested in children's literature to share ideas and promote books. To support this effort, in 1965 she founded a magazine, Books for Your Children, which recommended books and authors to parents and children, as well as to school librarians and teachers. The Children's Book Group was also instrumental in the creation of other book groups, which in 1968 led to the foundation of an umbrella organization, the Federation of Children's Book Groups. Long after Wood ceased playing an active role in the book group movement, both the magazine, renamed Carousel, and the Federation continued to operate and serve a valuable function in British children's literature.

In 1976, Wood turned to television when she was approached by Yorkshire Television, a regional operation established in 1968, to apply her magazine concept to a weekly program about children's books called The Book Tower, which would win a number of major awards. Rather than using television solely to promote children's literature, Wood next became involved in producing children's programming that reflected the storytelling virtues she valued so much in children's books. She produced a television drama for young children based on the book Ragdolly Anna Stories by Jean Kenward. The choice was influenced by her daughter's attachment to a special ragdoll, which would also one day provide the inspiration for the name of her own production company. Ragdolly Anna proved to be very popular and was an important step in Wood's evolving television career.

In 1982, Wood was named Head of Children's Programs of TV-am, a British "breakfast television" station that generally operated from 6:00 to 9:25 in the morning. The idea for such a service originated in early 1980 when the Independent Broadcasting Authority began taking applications for this previously unfilled airtime. The winning bid, promoting a breezy news format similar to America's Today Show or Good Morning America, came from TV-am, backed by a group that included David Frost, a television personality well known on both sides of the Atlantic. BBC then announced it would also offer news-oriented programming during the early morning time slot with a show called Breakfast Time, which began broadcasting on January 17, 1983. Instead of being a serious news program, as expected, "Breakfast Time" took a lighter approach and offered direct competition to TV-am's proposed Good Morning Britain. TV-am planned to debut in May 1983, but moved up it launch date to February 1, 1983. Rushed on the air, TV-am quickly stumbled: ratings floundered and finances became uncertain. Lighter fare was introduced, improving ratings somewhat, but it was Wood who proved to be instrumental in saving TV-am from collapse. In April 1983, she introduced Roland Rat Superstar, the creation of puppeteer David Claridge, as a way to attract children home during vacation breaks. Roland was rude and loud, and although he and his puppet cohorts jarred the nerves of many parents, he became a national phenomenon, resulting in two hit records for Roland and the sale of an untold amount of merchandise, as well as a dramatic increase in ratings for TV-am's Good Morning Britain. In addition, Wood produced a popular Sunday morning magazine format show for pre-school children, Rub a Dub Tub, an experience that reinforced her desire to provide quality television for young viewers.

Despite Roland's popularity, TV-am was still losing money. An Australian investor brought in Bruce Gyngell to head the service, cut costs, and make it profitable. Gyngell was a longtime veteran of television (in 1957, he was the first person to appear on Australian TV). He was willing to take chances but was also strong-willed and easily fell out with subordinates. One of those with whom he crossed swords was Wood. According to her version of events, she was "thrown out" of the company. Gyngell went on to make TV-am a highly profitable venture before its demise at the end of 1992. Roland's star burned bright, but like many another superstar burned out quickly. Subsequently, Anne Wood struck out on her own.

Wood accepted a commission from Channel 4 in 1984 to create a children's television program and as a result established Ragdoll Productions in Stratford-upon-Avon. From TV-am she took Robin Stevens, a puppeteer who had collaborated with her on Rub a Dub Tub. Together they began to develop a magazine format show, Pob's Programme, linked together by a monkey sock puppet character named Pob and featuring celebrity guest stars who participated in the show by following clues left in a garden by the puppet. Pob, according to the show's conceit, interrupted normal transmission, then announced himself by knocking and writing his name on the screen. The latter piece of business was inspired by Wood's observation of a child using his breath to fog a train window then tracing his finger in the condensation. It was a difficult feat to accomplish with a puppet, so that many parents believed Pob was actually spitting on the television and writing his name in saliva, resulting in a mild controversy when a number of children imitated the character at home. Nevertheless, Pob and his cast of characters, regular features, and animation proved popular with British children. The show premiered in 1985, and over the course of three years Ragdoll produced 52 30-minute episodes of Pob's Programme.

Pob established Ragdoll as a viable production company, but Wood was much better prepared to create children's programming than she was to run a small business. To supplement her limited knowledge of business basics, she took a local college course on how to run a shop. Although Ragdoll was not as profitable as it might have been under more seasoned leadership, it made money, and more importantly it continued to make new children's television shows. Wood turned to ragdolls as characters for the next program that her production company developed. Rosie and Jim, intended for children two to eight years old, chronicled the adventures of two ragdolls who traveled on a boat with a singer/songwriter in search of inspiration. Unlike the audience, he was unaware that Rosie and Jim had the ability to come to life. Joined by a duck character (named Duck), they invariably fell into mischief. By the end of each episode, order was restored and a new song, inspired by the day's events, capped the program.

Introduced in 1990, Rosie and Jim, was more than just a second popular program to the credit of Ragdoll. It was instrumental in broadening the production company's revenue streams. With VCR's now a common household device, Ragdoll began to take full advantage of the growing market for children's videos. Moreover, Rosie and Jim offered a wide range or other merchandising opportunities: from ragdolls and toys to apparel. The company ultimately opened its own shop in Stratford where merchandise based on its characters could be sold. Moreover, a play area for children allowed Wood and her colleagues to observe their audience and make notes on their reactions to company products.

Next to be developed by Ragdoll was Brum, the adventures of an automobile character. It quickly became a hit in Britain with both viewers and merchandisers. Ragdoll then created Tots TV, conceived by Wood and written by Robin Stevens and Andrew Davenport, who also played two of the show's three tot puppets, Tom and Tiny. In essence, the tots lived in a secret house where they could spy on the outside world. It was a live action, 15-minute program filmed on location, and the first mainstream British children's show to expose pre-school children to a second language, French. Tots TV first aired in Britain in January 1993, and three years later came to America through the auspices of New York-based The Itsy Bitsy Entertainment Company, whose CEO, Kenn Viselman, was known for the highly successful merchandising of Thomas the Tank Engine. Rather than opting for commercial television, he found a home for Tots TV on PBS, highly regarded for its lineup of quality children's programming. A number of changes were effected to make the show suitable for American television: episodes were lengthened to 30 minutes, the second language was changed from French to Spanish, and voices were redubbed with American accents rather than British. On the merchandising side, the show launched a Web site, home video sales, and a toy line.