Disney Fairies Franchise

**Disney Fairies** is a franchise created in 2005. It consists of six films, two short-films, six video games, one soundtrack, a theme park attraction and a book series.

## Setting

In Barrie's 1902 novel The Little White Bird, in which he introduced the mythos of Peter Pan and the fairies, he wrote, "When the first baby laughed for the first time, his laugh broke into a million pieces, and they all went skipping about. That was the beginning of fairies." The Disney Fairies are based on a similar idea: every time a new born baby laughs for the first time, that laugh travels out into the world, and those that make their way to Never Land turn into a Never fairy.

The fairies generally reside in the Home Tree, a towering, massive tree located in the very heart of Pixie Hollow in Never Land. Various groups of fairies work and live nearby as well. Most of the fairy characters are young and female, but older, taller, and male fairy characters are also included. The males are sometimes referred to as "sparrow men," though the term "fairies" is used to refer to both female and male fairy characters.

## Films

### Short Films

 Pixie Hollow Bake Off | October 20, 2013

## Television

Jake and the Never Land Pirates has featured Tink in "Jake's Never Land Rescue," "Battle for the Book" and "Jake's Awesome Surprise."

To date, two of the characters from the Disney Fairies franchise have appeared in ABC's fantasy drama series Once Upon a Time. Tinker Bell appears as a recurring character played by Rose McIver and debuts in the third episode of season 3. Silvermist appeared in the spin-off Once Upon a Time in Wonderland in the second episode of season 1, where she is played by Jordana Largy.

## Music

* Tinker Bell - October 14, 2008
* Tinker Bell and the Lost Treasure - September 22, 2009
* Tinker Bell and the Great Fairy Rescue
* Disney Fairies: Faith, Trust, and Pixie Dust - October 16, 2012
* The Pirate Fairy

## Video Games

* Pixie Hollow - September 8, 2008
* Disney Fairies: Tinker Bell - 2008
* Disney Fairies: Tinker Bell and the Lost Treasure - 2009
* Disney Fairies: Tinker Bell and the Great Fairy Rescue - 2010
* Disney Fairies: Hidden Treasures - 2013
* Disney Fairies: Tinker Bell's Adventure - 2014

## Publications

Disney Publishing Worldwide transferred the Disney Fairies franchise main publishing license to Little, Brown Books for Young Readers in January 2014 except for the Never Girls series starting in February. This roll out will included nine titles, including levelled readers, storybooks, a Passport to Reading title, a sticker book, and a board book. Brown planned on introduction a new character, Croc, in the board book to allow the line appeal to younger readers, including some boys. Additional, Brown's plan includes greater connection to the Peter Pan story, pirates, and Never Land. Five of the books tie into the home video release of The Pirate Fairy.

### Fairy Dust Trilogy

At the opening of the 2005 Bologna International Children's Book Fair, the Walt Disney Company revealed its plan to introduce a children’s illustrated novel for girls 6–10 years of age. Disney Fairies debuted September 2005, when Disney Publishing Worldwide unveiled the novel Fairy Dust and the Quest for the Egg, written by Newbery Honour-winning author Gail Carson Levine with a $1 million marketing and publicity campaign and a virtual world. It was released in 45 countries and 32 languages and became a New York Times bestseller and has already sold over 1 million copies worldwide.

The story begins in Fairy Haven/Pixie Hollow, located in the heart of Never Land. Prilla, who is a brand-new fairy, born of a baby's laugh, arrives in Never Land and discovers that she has no talent for any of the fairy avocations. Tinker Bell takes Prilla to see Mother Dove, but before the wise bird can advise Prilla, Never Land is shaken by a terrible hurricane. Mother Dove is thrown off her nest, and her precious egg, which holds all the secrets of Never Land, is shattered. Immediately, all those who live in Never Land begin to age. The island's only hope is for some brave fairies to take the egg pieces to Kyto the dragon and ask him to restore it with his fiery breath.

The book was followed in 2007 by a sequel, entitled Fairy Haven and the Quest for the Wand. Another sequel, Fairies and the Quest for Never Land, was released in 2010.

In the Year of a Million Dreams celebration, bookstores released a form submitting a fairy character. The winner is said to be put in his/her own fairy's book.

### Tales of Pixie Hollow

Random House has published a series of chapter books starting soon after the release of the first novel under the banner Tales of Pixie Hollow.

* The Trouble with Tink by Kiki Thorpe
* Vidia and the Fairy Crown by Laura Driscoll
* Beck and the Great Berry Battle by Laura Driscoll
* Lily's Pesky Plant by Kirsten Larsen
* Rani in the Mermaid Lagoon by Lisa Papademetriou
* Fira and the Full Moon by Gail Herman
* Tinker Bell Takes Charge by Eleanor Fremont
* A Masterpiece for Bess by Lara Bergen
* Prilla and the Butterfly Lie by Kitty Richards
* Rani and the Three Treasures by Kimberly Morris
* Tink, North of Never Land by Kiki Thorpe
* Beck Beyond the Sea by Kimberly Morris
* Dulcie's Taste of Magic by Gail Herman
* Silvermist and the Ladybug Curse by Gail Herman
* Fawn and the Mysterious Trickster by Laura Driscoll
* Rosetta's Daring Day by Lisa Papademetriou
* Iridessa, Lost at Sea by Lisa Papademetriou
* Queen Clarion's Secret by Kimberly Morris
* Myka Finds Her Way by Gail Herman
* Lily in Full Bloom by Laura Driscoll
* Vidia Meets Her Match by Kiki Thorpe
* Four Clues for Rani by Catherine Daly
* Trill Changes Her Tune by Gail Herman
* Tink in a Fairy Fix by Kiki Thorpe
* Rosetta's Dress Mess by Laura Driscoll
* Art Lessons by Bess by Amy Vincent

### Step Into Reading Books

* The Great Fairy Race (Step 3)
* A Fairy Tale (Step 3)
* A Game of Hide-and-Seek (Step 3)
* Tink's Treasure Hunt (Step 3)
* Beck's Bunny Secret (Step 3)
* Vidia Takes Charge (Step 3)
* New Friends (Step 3)
* The Fairy Berry Bake-Off (Step 4)
* Pixie Hollow Paint Day (Step 4)
* A Dozen Fairy Dresses (Step 4)
* Please Don't Feed the Tiger Lily (Step 4)
* A Fairy Frost (Step 4)

### Never Girls

In January 2013, PDW launched Never Girls chapter book series extension of the Disney Fairies franchise under publishing partner Random House's Stepping Stone imprint. The Never Girls chapter series reached the New York Times Best Seller List - Children's Series on the week of August 10. Random House retained publication of this line despite the move of the franchise's general move to Little, Brown in February 2014.

### Other Books

* In the Realm of the Never Fairies: The Secret World of Pixie Hollow by Monique Peterson
* Mysterious Messages by Tennant Redbank
* Prilla's Prize by Lisa Papademetriou
* Secret Fairy Homes
* A Poem for Tink
* The Disappearing Sun
* The Shell Gift
* Fairies in Flight by Posner
* Welcome to Pixie Hollow
* Wake UP, Croc!
* Pixy Hollow Reading Adventures
* Pirate Fairy Reusable Sticker Book

### Levelled Readers

* Disney Fairies: Meet Tinker Bell
* Disney Fairies: Meet Zarina the Pirate Fairy
* Disney Fairies: Meet Vidia
* Disney Fairies: Meet Periwinkle
* Disney Fairies: Meet Fawn the Animal-Talent Fairy
* Disney Fairies: Meet Nyx the Scout Fairy
* Disney Fairies: Meet Rosetta
* Disney Fairies: Meet Silvermist
* Disney Fairies: Meet Iridessa

### Disney Fairies Magazine

In June 2006, Egmont Magazines launched a new monthly magazine for girls for 5–9 years old, produced by The Walt Disney Company Italia, S.p.A. and published in Italy a couple of months prior to the Egmont translations.

The magazine, entitled Fairies, began with an initial print of 110,000 copies and a cover price of £1.99. The magazine's content is centred on Tinker Bell, and her fairy friends from the Pixie Hollow. Each issue features a collectable pull-out story, games, puzzles, posters and colouring pages. Fairies Magazine has been launched in Italy, Malaysia, Singapore, Poland, Russia, Spain, the Nordic countries, Portugal, Germany, and Benelux.

### Graphic Novels

In May 2009, Papercutz publishing pick up a license to produce original graphic novels to hit the stands in April 2010 at the rate of four per year.

The 2007 manga and 2008 graphic novel "Disney Fairies: Petite's Little Diary", published by Kodansha and distributed by Tokyopop, follows the misadventures of Tinker Bell and her friends.

## Theme Park Attractions

See Also: Pixie Hollow

In October 2008, two Pixie Hollow locations opened at Disney Parks. One opened at Disneyland near the Matterhorn in the area where Ariel's Grotto was formerly located, and the other at Walt Disney World's Magic Kingdom in Mickey's Toontown Fair. Another version opened at Hong Kong Disneyland on January 21, 2011 as one of the festivities to celebrate the park's 5th anniversary. At these Pixie Hollow locations, guests have the opportunity to meet and greet Tinker Bell and her fairy friends, Silvermist, Rosetta, Iridessa, Fawn, Terence and Vidia, and her twin sister Periwinkle, from the franchise, as well as dine with them.

The Magic Kingdom location closed in February 2011 as part of the ongoing Fantasyland expansion. A larger Pixie Hollow area was included in the original plans for the expansion, but they have since been abandoned. On July 28, 2011, Tinker Bell and friends returned to the Magic Kingdom in "Tinker Bell's Magical Nook," located at the Adventureland Veranda. However in 2014, it was closed, and Tinker Bell has moved to Town Square Theater where she can greet guests alone.

## Merchandising

In addition to the published work, The Walt Disney Company provides support for Disney Fairies across all business units. The campaign includes the Disney Fairies Website, where visitors can explore and discover information about Disney Fairies. The website allows users to learn about the fairies, create a fairy, visit Pixie Hollow, and explore related merchandise.

Disney Consumer Products have also produced a line of dolls and role play assortments. The first Disney Fairies products were a series of 10-inch dolls, which were a Disney Store exclusive in January 2006. Since then, Playmates Toys teamed up with Disney in October 2005 to design and produce a line of toys for the Disney Fairies, which will include 3.5" small dolls, 8" fashion dolls, playsets and activity sets with DVDs and collectible story cards. Fairy Dust and the Quest for the Egg was the inspiration for the line of toys. Disney Consumer Products launched a wide variety of Disney Fairies branded items, consisting of everything from apparel to stationery.

A series of ten postage stamps were issued by Japan Post in 2006. Each stamp has a face value of 80 JPY, and they were distributed in a hardcover case, including some information about the Fairies. The stamps could be ordered at some post offices in Japan and were for domestic addresses.