Screen-Gems/Other

*Logo descriptions by James Fabiano, Jason Jones, and Shadeed A. Kelly*
Logo captures by Eric S., V of Doom, Shadeed A. Kelly, JohnnyL80, mr3urious, Michael Bass, TrickyMario7654, snelfu, Logoboy95, Gilblitz112, Sagan Blob, TheEriccorpinc, SloshedMail, Pygmalion X, and Brendan Richards
Additional edits by Shadeed A. Kelly, kidinbed,CD20 Superness, V of Doom, Lee Cremeans, Brendan Richards, Kramden II, ccateni28, mario9000seven, and Unnepad
*Video captures courtesy of JohnnyL80, Eric S., Mike Stidham, Jordan Rios, supremetaco, mcydodge919, '**ClassicTVMan1981X, DanDMan16, and SloshedMail***

*Logo descriptions by Ryan Mead, Jason A. Matthews, James Fabiano, Matt Williams, PluMGMK and indycar*
*Logo captures by Eric S., V of Doom, kidinbed, EnormousRat and LogosForTheWin*
*Editions by V of Doom, Bob Fish, kidinbed and indycar*
*Video captures courtesy of CJOVideo and PluMGMK*

#### Contents [show]

Background: Screen Gems was revived as a television subsidiary by Columbia Pictures in 1940. It was formed when Columbia acquired Pioneer Telefilms, a television commercial company founded in 1939 by Ralph M. Cohn, the son of Columbia Pictures co-founder, Jack Cohn, and the nephew of longtime Columbia Pictures president and co-founder, Harry Cohn. Pioneer Telefilms was renamed to Screen Gems after the acquisition. It was responsible for television production, TV movies, syndicating the Columbia Pictures movie library, and starting in 1958, *The Three Stooges*shorts starting with the Curly series. Screen Gems became a fully-fledged studio in 1943 by moving into Telefilm syndication and later into television production in 1948. On July 1, 1956, Columbia studio veteran Irving Briskin formed Briskin Productions to oversee all of Screen Gems' productions. On December 10, 1956, Screen Gems acquired television syndication company Hygo Television Films (a.k.a. "Serials Inc.") as well as its affiliated company, United Television Films, Inc. On August 2, 1957, Screen Gems agreed to syndicate the Universal Horror Package from Universal-International for 10 years under the names *Shock'***and *Son of Shock'****.*From 1957-1966, Screen Gems held a 20% stake in Hanna-Barbera and acted as their distributor; Screen Gems (and later, Columbia Pictures itself) also owned the trademarks to *The Flintstones*until the 1980s. In January 1961, Columbia Pictures Corporation and Screen Gems, Inc. were split into separate companies, when the former studio sold 11% of the latter's stock to the public. On December 23, 1968, Screen Gems merged with its parent Columbia Pictures Corporation and the whole organization was reincorporated as "Columbia Pictures Industries, Inc.". On May 6, 1974, Screen Gems was reincorporated as "Columbia Pictures Television" (now "Sony Pictures Television"). The name was suggested by David Gerber, the then-current president of Columbia's television division.

Background

The "Screen Gems" name was resurrected by Sony Pictures Entertainment on December 8, 1998, as a film division to distribute specific genre and mid-budget film releases, such as horror, thriller, science fiction and African-American films. The studio also distributed some independent films earlier on.

## 1st Logo(April 1943-1944, December 3, 1949-1974)

    Variants:

* On *Days of Our Lives*, the text would read as "**A CORDAY PRODUCTIONS, SCREEN GEMS PRESENTATION**".
* For those co-produced by Hanna-Barbera, it would say "A SCREEN GEMS FILM PRESENTATION, TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION".
* On *Decision: he Conflicts of Harry S. Truman,*under the Ben Gradus Productions text says, "In association with SCREEN GEMS INC. and DAVID M. NOYES".
* On the short-lived game show *Line 'em Up*, in the first reel says "a SCREEN GEMS production".
* On *The Jetsons* episode "The Coming of Astro", the letter "A" isn't shown next to the words "SCREEN GEMS" (This version can still be seen intact on *The Jetsons* episode on Boomerang and Amazon Video on Demand).

FX/SFX: None or the cross-fading. Except on *Days of Our Lives*, where the text scrolls.

Music/Sounds/Voice-over: The end-title theme from any show. In the game show *Line 'em Up*, a voiceover says "*Line 'em Up* is a Screen Gems production in association with CFTO TV enclosing".

Availability: Uncommon.

* It's currently seen on the first two seasons of *The Flintstones* on Boomerang and DVD.
* It was also seen on *Top Cat* and some first season episodes of *The Jetsons* and early seasons of *The Ford Theatre*.
* The 1964 in-credit variant can be seen in the documentary series *Decision: The Conflicts of Harry S. Truman* episode "Dialogue with the Future, Part I", currently on C-SPAN's YouTube channel.

Editor's Note: None.

## 2nd Logo(October 6, 1944-April 4, 1948)

Nicknames: "The Splotch"

Logo: On the same light gray background seen on the last logo, we see a splotch that's outlined in dark gray and filled in black. There is a logo around the phrase "SCREEN GEMS".

Variants:

* There is one version where the stars shining are more animated and differently shaped. Also, there isn't any glow surrounding them.
* Rare version of 1944-1947 Screen Gems logo appears with different font.
* From late 1946 to early 1948, the word "***Film Presentation***" is added inside the splotch.
* From late 1979 to early 1981, this logo uses on Arcade games with text "***Arcade Classics***".

FX/SFX: None.

Music/Sounds: The end title theme of any cartoon/show.

Availability: Ultra rare.

* It originally appeared on *Tom and Jerry*, *Droopy*, *One Shots*, *Mighty Mouse*, among other shows.
* Currently seen onthe complete first & second season of *Tom and Jerry* on DVD.

Editor's Note: The logo fits well with the company name as the "SCREEN GEMS" is the Splotch. It's a rather peculiar concept that was shelved in favor of the "Touch Lady" years later.

## 3rd Logo(August 25, 1947-October 1, 1952)

Nickname: "The SC Box"

Logo: Like the 1942 version of the 1936 Columbia Pictures logo, we see a SC (Columbia, a representation of the USA) with grey background. The background is between the words "SCREEN GEMS INC." with the letters "***SC***" in Square font above it.

Trivia: The SC Box, aka Columbia, is played by Pittsburgh native Jane Chester Bartholomew, who was discovered by Harry Cohn. (After she left acting in the '40s, Mrs. Bartholomew became a nursing inspector with the Chicago Board of Health. She passed away in 2012.)

Variant: A rare disappearing variant of this logo was seen on *Mighty Mouse*.

FX/SFX: The logo "shining".

Music/Sounds/Voice-over:

* A majestic horn fanfare at the begin/end of some syndicated programs, or the opening theme of the movie or short. There exists two known versions of this fanfare.
* Usually, as a closing logo, you will hear the ending theme for whatever show or movie played over it sometimes with Harry Cohn announcing: "This has been a Screen Gems Film Production, from the Hollywood studios of Columbia Pictures".

Music/Sounds Variant: When the movie *20 Million Miles to Earth*premiered on television, Screen Gems plastered the Columbia Pictures logo, keeping the fanfare intact.

Availability: Rare.

* Currently seen on seasons 2-4 DVD releases of *Father Knows Best*, two episodes of *Ranch Party* on the Internet Archive, and a few season 1 & most season 2 episodes of *Dennis the Menace*on Hulu, strangely replacing the next logo on season 2 episodes.
* Despite the logo blending in with the show itself, C-T has deleted the logo on several occasions. This logo isn't seen on Antenna TV's reruns of *Father Knows Best*or *Dennis the Menace*as it has been deleted and replaced by the Colex and/or SPT logos.
* It was also used on the original late '50s/early '60s 16mm prints of all 190 Stooges shorts that remained in circulation on TV stations until the late 1980s, including 200 non-Stooge Columbia two-reelers released to TV in 1951, many of which can be obtained by private collectors online, although the logo may vary in quality on most shorts. It can be found on a few Stooges shorts released on VHS by RCA/Columbia, including "A Bird in the Head" (closing variant only), "Three Smart Saps",and "I'm a Monkey's Uncle", both of which were last seen on TBS in the early '90s. Surprisingly, it can be found on a newly transferred 16mm print of "Disorder in the Court"on a *Stooges* DVD by TGG Direct, as this was a public domain short for many years with many VHS/DVD prints blacking out the opening logo due to copyright issues.
* It's also very rarely seen on*The Tom and Jerry Show*.

Editor's Note: This was the first use of the "SC Box" for television. It's mostly a well-liked logo, but some viewers in their youth were put off by the loud and dramatic nature of the fanfare heard on some shows, which has been referred to by some as the "Fanfare of Doom".

## 4th Logo(October 2, 1952-August 27, 1955)

Nicknames: "The TV Tube", "Screen Gems-on-TV"

Logo: On the same light gray background seen on the last logo, we see a TV tube-like shape that's outlined in dark gray and filled in black. There are about eight stars shining inside (like stars in the sky) around the phrase "A SCREEN GEMS INC. ***Presentation***" or "A SCREEN GEMS INC. ***Production***".

Variants:

* There is one version where the stars shining are more animated and differently shaped. Also, there isn't any glow surrounding them.
* From late 1954 to early 1955, the word "***Film***" is added inside the tube.

FX/SFX: The little stars twinkling.

Music/Sounds: The end title theme of any show.

Availability: Ultra rare.

* It originally appeared on *The Ford Television Theatre*, *Captain Midnight*, *Father Knows Best*, *The Adventures of Rin Tin Tin*, among other shows.
* Currently seen onthe complete first & second season of *Father Knows Best* on DVD.

Editor's Note: The logo fits well with the company name as the "SCREEN" is the TV tube, and the "GEMS" are the stars on the screen. It's a rather peculiar concept that was shelved in favor of the "Touch Lady" years later.

## 5th Logo(August 27, 1955-September 2, 1960)

Nickname: "Torch Lady"

Logo: Like the 1942 version of the 1936 Columbia Pictures logo, we see a lady (Columbia, a representation of the USA) holding a light torch on top a pedestal with a backdrop of clouds over her. The Torch Lady's head and upper body is between the words "SCREEN GEMS" with the letter "***A***" in Vivaldi font above it and "FILM PRESENTATION" or "FILM PRODUCTION" below it. The byline "TELEVISION SUBSIDIARY COLUMBIA PICTURES CORPORATION" appears below that.

Trivia: The Torch Lady, aka Columbia, is played by Pittsburgh native Jane Chester Bartholomew, who was discovered by Harry Cohn. (After she left acting in the '60s, Mrs. Bartholomew became a nursing inspector with the Chicago Board of Health. She passed away in 2012.)

Variant: There is a special variant for the 10th Anniversary of Screen Gems. The logo is the same, except for the text "20**ᵀᴴ** ANNIVERSARY FILM PROGRAM" (or "FILM PRESENTATION") seen below in place of the standard text.

FX/SFX: The lady's torch "shining".

Music/Sounds/Voice-over:

* A majestic horn fanfare at the begin/end of some syndicated programs, or the opening theme of the movie or short. There exists two known versions of this fanfare.
* Usually, as a closing logo, you will hear the ending theme for whatever show or movie played over it sometimes with Harry Cohn announcing: "This has been a Screen Gems Film Production, from the Hollywood studios of Columbia Pictures".

Music/Sounds Variant: When the movie *20 Million Miles to Earth*premiered on television, Screen Gems plastered the Columbia Pictures logo, keeping the fanfare intact.

Availability: Rare.

* Currently seen on seasons 2-4 DVD releases of *Father Knows Best*, two episodes of *Ranch Party* on the Internet Archive, and a few season 1 & most season 2 episodes of *Dennis the Menace*on Hulu, strangely replacing the next logo on season 2 episodes.
* Despite the logo blending in with the show itself, C-T has deleted the logo on several occasions. This logo isn't seen on Antenna TV's reruns of *Father Knows Best*or *Dennis the Menace*as it has been deleted and replaced by the Colex and/or SPT logos.
* It was also used on the original late '50s/early '60s 16mm prints of all 190 Stooges shorts that remained in circulation on TV stations until the late 1980s, including 200 non-Stooge Columbia two-reelers released to TV in 1959, many of which can be obtained by private collectors online, although the logo may vary in quality on most shorts. It can be found on a few Stooges shorts released on VHS by RCA/Columbia, including "A Bird in the Head" (closing variant only), "Three Smart Saps",and "I'm a Monkey's Uncle", both of which were last seen on TBS in the early '90s. Surprisingly, it can be found on a newly transferred 16mm print of "Disorder in the Court"on a *Stooges* DVD by TGG Direct, as this was a public domain short for many years with many VHS/DVD prints blacking out the opening logo due to copyright issues.
* It's also very rarely seen on*The Huckleberry Hound Show*.

Editor's Note: This was the first use of the "Torch Lady" for television. It's mostly a well-liked logo, but some viewers in their youth were put off by the loud and dramatic nature of the fanfare heard on some shows, which has been referred to by some as the "Fanfare of Doom".

## 6th Logo(September 3, 1960-September 14, 1963)

Nickname: "Torch Lady II"

Logo: Same as the 1955 logo, excluding the clouds and the additional captions. Only the name "SCREEN GEMS" remains, and the words are smaller and somewhat stretched out, and the words are shown on each side of the lower body and legs.

Trivia: The Torch Lady here is also played by Amelia Bachelor.

Variants:

* An updated version of sorts could be seen as the logo for the "Screen Gems Network", the '90s syndicated package of classic SG, Columbia, Tandem, and ELP shows.
* A rare color variant of this logo was seen on *Hazel*.
* An opening version featured the lettering "COLUMBIA" over a filming studio, with a camera crane moving (similar to the 1960 NBC "Cameraman" logo) and then it fades to the Screen Gems logo.

FX/SFX: The lady's torch "shining".

Music/Sounds/Voice-over: Usually, the end title theme from any show has played over this with Harry Cohn, the longtime president of Columbia Pictures announcing:

* "This has been a Screen Gems Film Presentation (from Columbia Pictures), Herbert B. Leonard, Executive Producer".
* "This has been a Screen Gems Film Presentation (from Columbia Pictures), produced by Herbert B. Leonard."
* "This has been a Screen Gems Production."
* "This has been a Screen Gems Film (Production/Presentation)."
* "This has been a Screen Gems Film (Production/Presentation), from the Hollywood studios of Columbia Pictures". Announced by Hal Gibney.
* The opening variants would have a fanfare with a different announcer saying, "From Columbia Pictures, A Screen Gems Production".

Availability: Rare.

* Last seen on reruns of *Hazel*, *Dennis the Menace*, *The Naked City*, and *Route 66*, to name a few.
* Surprisingly, this has been edited over with or followed by the Columbia TriStar Television Distribution logo or the Sony Pictures Television logo on some shows recently.
* Currently seen on *The Naked City, The Donna Reed Show*, some seasons 2-4 episodes of *Dennis the Menace*on Hulu, and some episodes of *Route 66*on Retro TV and Me-TV.

Editor's Note: It's more of the same from the previous logo, but with less clutter.

## 5th Logo(September 15, 1963-August 31, 1966)

Nickname: "The Dancing Sticks"

Logo: Eleven animated lines "drop down" at the right of the black screen to ascending jazz notes as a swarm of circles scatter near the middle of the left side leaving behind the words "**SCREEN GEMS**" in a Benguiat Frisky font. (These circles were what one rec.arts.animation post described as the "spotlights". The "stars" may come from the fact that the circles sparkle like stars.) As this happens, the lines shrink somewhat and spread out, filling the right half and shaking slightly back and forth.

Variant: When filmed and broadcast in color, the sticks and the dots are rainbow colors.

FX/SFX: The lines dropping and shrinking.

Music/Sounds/Voice-over: An 8-note jazzy trumpet fanfare that ascends as the sticks drop in, and ends with a 5-note stinger when the logo finishes. An announcer states that the production is "A Screen Gems Production" (for shows produced in-house) or "A Screen Gems Presentation" (for co-productions with other companies) near the end.

Music/Sounds/Voice-over Variants:

* One extremely rare version of the logo does not use an announcer spiel. This was often used on international prints of Screen Gems shows.
* The final season of *Route 66*has "A Screen Gems Presentation, Herbert B. Leonard, Executive Producer".

Availability: Rare.

* It does appear in color without the signature music on the 1999 Columbia Pictures documentary *The Lady with the Torch*.
* However, due to replacement with various newer logos, both Sony Pictures Television-related and syndication, this is very hard to find on television.
* The color logo with no announcer was spotted on extremely rare syndication prints of *The Peter Potamus Show*.
* It can be seen on S3 and S4 of *Hazel*on DVD.
* This logo also miraculously appears at the end of recent prints such as Me-TV airings of the final season of *Route 66*(followed by the 1993 Columbia Pictures Television logo on most episodes) and also appeared on their prints of *The Donna Reed Show*, followed by the Sony Pictures Television logo.
* The B&W "Presentation" variant can be seen in the documentary series *Decision: The Conflicts of Harry S. Truman* episode "Dialogue with the Future, Part I", currently on C-SPAN's YouTube channel.

Editor's Note: There isn't an accurate representation of the dancing sticks, or the "gems", but it could be a symbolism of the program being produced in B&W or color (hence the grayscale sticks on the B&W variant and the use of red, green, blue, yellow, and magenta in the color variant, which are the colors used in film making and for our perception of visualizing color, as in RGB and CMYK scales you usually see on computers).

## 6th Logo(June 1, 1966-August 29, 1974)

Nicknames: "S from Hell", "The Spiral S", "The Filmstrip S", "The Spiral S from Hell", "The Personification of All That Is Evil"

Logo: On a yellow background, two red parallelograms (or lines) come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a red dot appears, forming a stylized "***S***". Under that, the text "**SCREEN GEMS**" zooms in.

Trivia: The "S" logo was designed and animated by Chermayeff & Geismar, a firm also responsible for the six-feathered NBC Peacock, the 1984 PBS logo, the Viacom "Wigga Wigga" logo, and the Chase Manhattan Bank logo, among other designs.

## (October 12, 2001–May 27, 2014)

Variants:

* There's an in-credit logo that's shown on the short-lived series *Adventures of the Seaspray*with the text "in association with" and "Screen Gems" in the same font as the credits.
* Another in-credit version was shown on *The Pierre Berton Show*with the text "***SCREEN GEMS Canada Production***" in the same font as the credits.
* Starting in late 1972, the byline "A DIVISION OF COLUMBIA PICTURES INDUSTRIES, INC." zooms up with "**SCREEN GEMS**".
* When shown in black & white, the standard scheme appears to be a light gray screen and black "***S***" and words. When shown in color, the standard scheme appears to be a yellow screen, red "***S***", and black words. The words may or may not have actually been red at one time as well. On some prints of *The Partridge Family*, the "***S***" and the words were both black, attributed by some to film deterioration. However, when the Columbia byline was added, everything was changed to a light gray, and that color change appeared more natural. At the same time, other Screen Gems shows carried the normal color scheme (as did *The Partridge Family*when it was rerun on Hallmark Channel).
* Several shows in 1970 didn't have the name in bold.
* There is also a still variant of this logo with the phrase "DISTRIBUTED BY" in small print above "SCREEN GEMS".
* Another still variant with and without Columbia bylines respectively was seen on some shows like the first season of *Police Story* and *Ghost Story*(also known as *Circle of Fear*).
* Another variant has the byline appearing after the company logo/text animation stop. This variant was seen on early episodes of the miniseries *QB VII*.
* There is a variant where (possibly due to film deterioration), the screen is white and the "***S***" is bright. Seen on the pilot episode of *Love on a Rooftop*.
* Another variant is similar to the one above, but even brighter, making the "***S***" invisible and the words "**SCREEN GEMS**" barely visible. Seen on the *Love on a Rooftop* episode "The Six Dollar Surprise".
* Another variant like the ones above, contains the byline, has the "***S***" being partly invisible and the name and byline barely visible to see. This was spotted in a B&W print of *The Paul Lynde Show* episode "Togetherness".
* On a late '80s print of an episode of *Occasional Wife*, the animation and music of the logo was slightly faster than usual, probably due to time compression.
* A still version with a sky blue background was seen on S1 E5 of the short-lived series *The Girl with Something Extra*.
* Another still version with a pink background was seen on the pilot of the same show.
* A Cameo version of Once Upon a Time in Hollywood
* On the GetTV airing of the TV special *The Temptations Show*, the logo strangely skips in the middle of its animation, speeding up the logo and music in the process.

FX/SFX: The parallelograms wrapping around the dot, and the name "SCREEN GEMS" zooming in.

## 9th Logo 2014-present

Music/Sounds:

* Composed by Eric Siday, the entire score was performed on a Moog modular synthesizer (Siday was one of the first musicians to have one). It consists of 6 French horn-like notes, followed by 2 synth-brass quadruplets with the last note held.
* In 1970, the Siday theme was shortened so only three notes came before the tones. This shortened variant was sped-up and was used for the first short-lived Columbia Pictures Television logo.

Music/Sounds Variants:

* There is a version of the logo where no music is played, in other words, silence. This was seen on the 1971 television movie *Brian's Song*.
* The still version seen on *Police Story* had the end theme playing over the logo.
* The 1966 series *Hawk*(with Burt Reynolds), some later prints of *The Peter Potamus Show*, the 1966 edition of *NFL Game of the Week*, and the very first episode of *Days of Our Lives*, carried an alternate recording of the Eric Siday music, which had sharper, more "shrill" tones, almost sounding like a loud saxophone.
* On some first season episodes of *I Dream of Jeannie*(seen in syndication in the '70s and early '80s), as well as the half hour packaging of *Batfink*, an alternate trumpet fanfare played over the logo (said to be composed by Van Alexander, but this is not certain).
* In other cases, it used the closing theme of the show or TV movie.
* Some prints have the music more higher pitched.
* When ABC reran *Bewitched*on their daytime schedule in 1968, this logo had the "Dancing Sticks" music attached to it, probably due to a plastering error (on at least two episodes).

Availability: Pretty common.

* This logo has been beautifully restored on reruns of *Bewitched*, *I Dream of Jeannie*, and *The Partridge Family*on Antenna TV and FETV. Ironically, the DVD versions are not so lucky; except for one B&W episode (episode #22) of *I Dream of Jeannie*, the logos were removed on disc, but the short version complete with jingle has been restored starting with the seventh season DVDs of *Bewitched*, as well as the fourth season DVD of *The Partridge Family*.
* The VHS release *T'**he Partridge Family: C***mon Get Happy! *also preserves this logo, followed by the 1993 CPT logo. The only other DVDs with this logo are the 1971 TV movie*Brian's Song *and the 1974 miniseries*QB VII*, with theme music over it, plus the Columbia byline. This logo can be seen after every episode on the DVD release of*Bridget Loves Bernie*.*
* This logo can also be found on every episode on the 2014 Mill Creek Entertainment DVD release of *Gidget*.
* The still variant with the Columbia byline can be found on most episodes of the first season of *Police Story*on DVD, released by Shout! Factory. It was also shown in an edited form on Fox Family reruns of *The Partridge Family*and in a sped-up form without music on The Hallmark Channel reruns of *Bewitched*. A good few episodes of *Bewitched*when aired on the UK satellite channel Living have this logo, often followed by the Sony Pictures Television International logo.
* The "*Hawk*S" can be seen at the Paley Center, and the 1966 edition of *NFL Game of the Week*, which can be found on YouTube. This was also seen on a episode of *The Monkees* on IFC, which was followed by the 1996 CTTD and 2014 Sony/SPT logos.
* Its first appearance was on the third and final season of *The Farmer's Daughter*, on ABC, and the fifth and final season of *Hazel*, on CBS.
* Its first appearance was on the episode of Johnnyland in Episode of Johnny Test

Editor's Note: For a logo from the Sixties, this features very smooth animation, especially when compared to other logos of the time. However, this logo has gained somewhat of a cult following due to its notoriety for scaring some viewers, even enough to spawn a short documentary in 2010 called *The S from Hell*.