NewYu

## Description:

Founded in 2050 AD by Richard Barkley, NewYu is a global megacorporation dedicated to providing the wealthy with the means to clone themselves, change bodies, change their appearance, etc. through the application of advanced technologies. NewYu is dedicated to the quality of their services and products due to the reliance of their reputation on the success of their business; any threats to their public image are dealt with swiftly and without hesitation by any means necessary. NewYu maintains positive relations with all other megacorporations, except for Artificial Life, who view NewYu as a large competitor and affront to their image of a technologically-driven world, and Ekhidna Exotic Ecosystems, who view NewYu as their direct rival and monopolistic tyrant.

### Organization:

#### Headquarters: Ryanstown

NewYu is structured like all other corporations; a Board of Directors, composed of the company's top shareholders, advice and work alongside the company's CEO and founder, Richard Barkley (now on his 3rd body), who remains the majority shareholder over the corporation. Below the BoD and CEO sit the administrators, managers, and executives that constitute the leading body of all standard corporations; directly beneath the management sit the researchers, scientists, engineers, and other skilled employees that work to maintain the company's many advanced facilities and pieces of technology. The rest of the employees, including standard office workers, secretaries, security personnel, drones, etc. remain at the level below the more skilled technicians.

NewYu recruits its scientists from the best in the field of cloning and genetic engineering, but still falls behind Kodian Enterprises and LSSI in terms of its gene-editing capabilities. NewYu recruits frequently, as its business is ever-expanding and clientele demanding, but maintains its substantial profit margins; NewYu's hiring practices are relatively standard, but quite selective.

NewYu's business, while often known for causing legal troubles when the company becomes involved in the cloning of scandalous individuals or criminals, remains as a relatively honest corporation within the K4 Universe; while their external corporate persona remains squeaky clean, however, the corporation's aggressive business tactics, hostile and violent defense of its relative monopoly, and its vigorous defense of its public image keeps most of the company's employees and clients on edge when dealing with the company's administration.

### Equipment:

NewYu maintains a very high level of technology across its many facilities, and is known for being a very clean, efficient, and hassle-free corporation; the company provides what its clients pay for and provide it quickly and with a smile. This advanced technology requires very careful maintenance and frequent diagnostic checks to ensure the goods are properly stored and ready for operation, should a client call upon their service; NewYu maintains a very high level of Matrix security, and employs many digital security personnel to prevent intrusion on their digital systems.

NewYu has not engaged any other corporation in open warfare, and maintains no proper military presence anywhere; while the company does have its own security forces, it uses them purely for defensive purposes. NewYu ensures that all of its facilities are guarded to the absolute best of their ability, and work tirelessly to make sure that their services are fully functional and undisturbed by whatever means necessary.

NewYu does not employ psychics or technomancers within their ranks of employees, but does offer such modifications to their clients through a variety of special packages, all of which are at the highest tier of available purchases and range into the many millions of Kollars. NewYu, being a company dedicated to perfection, detests Mutants and does no business with them whatsoever.

NewYu's employees use whatever Chrome and/or Organic Augmentations suit their job; NewYu was built upon a pragmatic attitude, and it is this attitude which creates such a free policy on the use of augmentations. Employees that wish to have augmentations installed must first fill out the appropriate paperwork with Human Resources; this is to ensure that the company's representatives are appropriate in appearance and do not sport low-quality Chrome. Clients of NewYu can have their new bodies equipped with whatever Augmentations the client wants, even Chrome or Organic Augs that are conventionally considered illegal.

#### Military:

Due to NewYu lacking an official military force, the company lacks a proper military structure; the company actively maintains only 1 offensive combat force, although they do so unofficially. The Cryozombie Program is a NewYu project that recycles unused clone bodies requested by clients that failed to provide proper monthly payments or threatened the company's public image and uses advanced bionic implants to reanimate the bodies into capable "undead" supersoldiers; these Cryozombies are incredibly dangerous for their durability and effectiveness in combat, but lack some intelligence; a secondary benefit of the Program is the unmitigated access to the clone bodies of the world's elite, who may have, at one point, discarded a clone body due to some slight defect that is now under the Program's jurisdiction. These unused clone bodies can, and are, very frequently used to frame specific individuals for the crimes committed by their clones in order to prevent NewYu from being traced back to the incident; in addition, these undead supersoldiers can be modified to the company's liking, meaning that the bodies could look more metal than flesh or could be mostly indistinguishable from a living person. Clients of NewYu can pay a large additional fee to prevent any unused or defective bodies from being used in the Program.

### Corporate Culture:

NewYu's corporate culture is different to those of some other megacorporations in that they worship no gods and are driven by no incentive other than business; the company is dedicated to maintaining its bottom line, maintaining its monopoly, and expanding its business at all costs. The company's work culture is outwards-directed, centered on the expansion of the self through work and usefulness to the company. Holidays and celebrations deal with the signing of important deals and other, similarly monumental moments in the company's history.

#### Corporate Values:

1. Luxury: NewYu is dedicated to maintaining its reputation for luxury; all clients should feel pampered, unique, and worth their weight in gold as long as they remain with the company; employees that fail in this are let go.
2. Accommodation: The client is always right, and it is up to NewYu and its employees to provide whatever request a client may make, even if it stretches socio-cultural norms or legality. While not all requests can be fulfilled, all employees must do their best to meet the needs of their clientele.
3. Monopoly: NewYu and its investors seek to prevent the development of any and all competition within the cloning market and will do whatever it takes to keep company information within the company; no blueprints, emails, scandals, reports, or other information is to leave the company's grasp, and no other company is to encroach on NewYu's lucrative market. Anyone that threatens this goal is terminated without hesitation.
4. Efficiency: The NewYu experience should be hassle-free, easy, and calming for clients; the company seeks to act as a force against the stresses of mortality, and values the ease with which their clients can make their orders and receive only the highest quality results.

#### NewYu Leasing Options:

Individuals that cannot afford the price of a NewYu sculpted body, or an individual whose employers feel the need to provide a NewYu body in their employment contract, can lease bodies from NewYu at standard prices (although bulk offerings are available).

If an individual leases a NewYu body, NewYu owns that person's body in its entirety until the lease is paid off; the individual is subject to a myriad of restrictions, and the constant threat of recall by the corporation via kill-switch remains active. These individuals pay a monthly fee to NewYu, who will release ownership of the body to the client upon completion of the contract. Should the individual fail to meet their monthly payments, breach the terms of their contract, or endanger the reputation of NewYu at any time, the person's body may be recalled and repossessed by NewYu, who would have installed by a kill-switch Nanite system and remote-access neural interfaces in the new body (augments which are removed upon the fulfillment of the lease). Any attempts to tamper with or sabotage company property are punishable by death.

If an individual is leased a NewYu through another megacorporation, then the corporation buys the NewYu from NewYu and the employee now occupying the leased body is owned by their employers. Failure to meet monthly payments, breaches of contract, termination from the corporation, etc. will result in immediate recall of the user's body; additionally, any attempts to tamper with company property are punishable by death.