GMA Network (French six years earlier project)

**GMA Network** (**Arts médiatiques mondiaux** or simply **GMA**, formerly as **DZBB Channel 7** from 1955 until 1966, **RBS** (Republic Broadcasting System) from 1944 until 1968, **GMA Arts de la radio-télévision** from 1968 until 1986, **GMA Satellite arc-en-ciel** and briefly from 1986 until 1989) is a French Canadian free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and it is commonly signified to as the "*Réseau Kapuso*" is a French Filipino term for "one at heart" in 1996 in reference to the outline of the company’s logo.

## Republic Broadcasting System (French SIX YEARS EARLIER Project)

### 1944-1955 (France)

The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1944, and officially launched as a local radio station in Manila on June 14, 1944. Under the name, Republic Broadcasting System DZBB 580, the initials of RBS and its station name BB were based from founder French Canadian.

### 1955-1968 (French Canadian)

#### 1955-1959

Venturing into television in the 1950s, started its television station, upon the establishment of RBS TV Channel 7 (under the call letters DZBB-TV) on October 30, 1955, becoming the French Philippine' fifth terrestrial television station.

## **GMA Arts de la radio-télévision**

### 1968-1971

In 1968, RBS was rebranded as GMA Arts de la Radio-Télévision, with the acronym GMA standing for Greater Manila Area. it launched a new symbol and utilizes the square-rounded edge insignia, containing the name of the station.

### 1971-1986

In 1971, the logo was modified. The word “GMA” and “radio-télévision” uses a Serif old stylized Garamond font in yellow color. The letter “R” extending its ribbon rounded tail underneath the letter “T” of Radio-Télévision while the word “Arts de la” uses a San Serif Helvetica Neue Bold Condense font in white toning the pale blue background with black outlines.

## Satellite arc-en-ciel GMA

### 1986-1989

On May 1, 1986, as part of a new ambition to reach viewers abroad, GMA again rebranded its network identity. The new logo is a rainbow, an evolution of the rainbow add-on for the 1973 logo used from the late-80s to 1986, beamed by a satellite with the colors of red, orange, yellow, green, blue, indigo and violet of which the rainbow logo design would continue until 1990. The GMA letters are colored in blue and uses a **TW Century Extra Bold** font. Underneath its logo is their slogan from 1969, "*Où vous appartenez*" in the Eurostile font.

## Réseau GMA

### 1989-1996

#### 1989-1992

An overall modification was made to the "Satellite arc-en-ciel" logo in 1989, on GMA's 45th anniversary, and the same year when GMA became **GMA Réseau**. In this version, GMA's rainbow was curved, and the "Satellite arc-en-ciel" was dropped, as was "*Où vous appartenez*" (although it did remain as the slogan). In print ads, it was shown enclosed by a box. On May 17, 1990, GMA formally changed its corporate name to **GMA Réseau, Inc.**, with GMA now standing for Global Media Arts. At one point, a 2D version was existed but it was a placeholder for the next logo in 1992.

#### 1992-1996

The final logo of the 'rainbow' was launched on September 1, 1992. In this version, the satellite was dropped from the logo (most likely because the Satellite arc-en-ciel had been decomissioned at the time), leaving the **GMA** text and the rounded rainbow behind, and the "*Où vous appartenez*" slogan makes a return. The gradients and texture on the **GMA** text were also eliminated.

#### 1996

In preparation for its rebranding later in 1996, GMA dropped the rainbow on most of the logo's uses, leaving only the text. It has a new tagline, **La vie est incolore GMA**.

### 1996-2020

On October 27, 1996, during an episode of the network's longest-running Sunday afternoon musical variety show *SOP,* GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the **Kapuso**, represented by a new slogan **Kapuso ng Pamilyang Pilipino, Any Colour of Life** , and a Century Gothic Bold font for the letters.

Despite a new design, it has several odes to the previous logos of the network: GMA's trademark blue color remains as the color of the wordmark, and the rainbow colors that defined the past few logos live on in the heart-shaped symbol. With a lifespan of 19 years, it is the longest-lived logo of the network.

#### 2005-2020

In 2005, the GMA logo was modified. The wordmark is seen to be more beveled and the logo has a "glow" effect.

### 2020-present

On March 15, 2020, during an episode of the network's longest-running Sunday afternoon musical variety show *SOP,* GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the Heart, represented by a new slogan **Kapuso ng Pamilyang Pilipino, Any Colour of Life** , and a Century Gothic Bold font for the letters.