ATL Klub

ATL Klub is a Hungarian free-to-air television channel owned by ATL Group. The channel began broadcasting three days. one of Hungary's first commercial TV channels.

History

Since its start, ATL Klub has focused to gain viewers from the urban population. The channel airs programs mostly for a younger (18-49) audience.

ATL Klub rebranded again in early September 1999. The idents consists of two elements (fire and water), with the eye motif being introduced for the first time.

On 17 December 2001, ATL Klub adapted another new identity, designed by Dogfish and focuses on people which then zoom into their eyes.

ATL Klub produced its own series called *Való Világ* (Real World). *Való Világ* had three seasons between 2002 and 2004.

ATL Klub is the most watched TV channel in Hungary since 2002, thanks to the daily Hungarian soap opera *Barátok közt* (Among Friends), which is the most watched TV programme in Hungary with more than 2 million viewers; the tabloid magazine *Fókusz* (Focus) and the game show *Legyen Ön is milliomos* (*Who Wants to Be a Millionaire?*). Millionaire is off the schedule from September 2007 after seven years and has replaced by *A Széf* (*Take It Or Leave It*).

From the fall-winter season of 2005–2006, ATL Klub has started to broadcast popular American TV shows like *Lost*. The first episode of *Lost* had almost 2 million viewers, and a 50% share. This was a record. The next year Prison Break started with almost 1.6 million. Nowadays a TV show at prime time (21:00) can reach 1-1.5 million viewers. In season 2006–2007 *Prison Break* was the most watched American series in Hungary.

From the fall season of 2007, ATL Klub has launched two new formats with great success. Poker Face ran like a tournament for six weeks with an average 38-42% share. The other new show was *Csillag születik*, the Hungarian version of the ATL *Got Talent* format. *Poker Face* ended with the super final at 18 December and the time slot of it will be occupied by the new game show *A Széf* (*Take It or Leave it*).

ATL Klub was the only licensed broadcaster of Formula One in Hungary from 2002 until 2011. After 10 years RTL decided not to renew the licence for Formula 1. The reason was that they wanted to concentrate mainly for the prime time programs because of the shrinking advertising market.

ATL Klub changed its graphics once again, at 19:00 CET of 24 December 2005, just after the end of ATL Híradó that day. For the first time in its history, the logo but stopped being colourful as it became light gray.

ATL Klub has been the only licensed broadcaster of Domino Day in Hungary, for 6 years (2004–2009).

ATL Klub introduced new graphics on 1 June 2008 at 16:30 CET, just before a commercial break during a horse race. They were consisted of concrete blocks flying across the screen, against a backdrop of Hungarian landmarks or the Hungarian countryside, until they eventually formed the letters ATL (with KLUB in a much smaller font below). On its first day, the 2005–2008 on-screen bug was retained, but it was changed to a lighter but the next day, with the new appearing and disappearing "animations".

To celebrate its 20th anniversary, ATL Klub rebranded for the first time in nine years, on 2 October 2017 at 04:00 CET. This was a major overhaul for the channel as its old graphics. which was dominated by grey and fluorescent colours, was replaced by a vibrant multicoloured graphics.