Sada Mayumi

Agency Profile

**Sada Mayumi** (佐田 真由美) is a Japanese model, actress and business woman.

She is the director of LDH models and the jewelry brand *Enasoluna*, for which she also acts as a designer.

## Biography

Sada Mayumi was born on August 23, 1977 in Tokyo, Japan.

At the age of three, she was scouted and started working as a model. However, she stopped modeling when she was in middle school to concentrate on her studies.

After high school, she was scouted again and resumed her modeling career. She was repeatedly unsuccessful in auditions, but after shooting an advertisement, she met a stylist from the fashion magazine *ViVi* and was given the opportunity to go to the editorial department to present herself. "*I was just in my twenties, but it wasn't so easy to get a lot of work right away, so I spent my days auditioning, failing, and going to lessons. However, one of my ad shoots led me to meet Sasaki Keiko, who was working as a stylist for ViVi at the time, and she gave me a chance to show my face to the editorial department. I became a full-time model and every day flew by like a gale.*"

In 1998, she became an exclusive model for *ViVi*.

In 2001, she made her debut as a singer with the single "pray/discovery".

In 2003, she made her acting debut in the movie *Tenshi no Kiba B.T.A.*.

In September 2006, she launched her own jewelry brand, *Enasoluna*.

## Personal Life

Family
Her maternal grandfather was American.

Relationships
In the mid 2000s, Sada was reported to be in a relationship with EXILE HIRO, the director of her agency. On March 5, 2008, it was revealed that the couple had broken up in 2007. In response to the coverage by some women's weekly magazines, their office commented on the reports via statement by fax: "*Since this is a private matter, we would like to refrain from giving details. HIRO and Sada Mayumi have changed their (relationship) form about a year ago, and now, as colleagues belonging to the same office, they are working together and have a very good relationship.*"

On October 1, 2008, Sada married creator Nomura Kunichi.

On April 6, 2009, she gave birth to the couple's first child, a girl. On November 4, 2010, their second daughter was born.

## Discography

### Singles

1. [2001.05.23] pray/discovery
2. [2001.07.18] freedom
3. [2001.11.07] kiseki
4. [2002.06.19] ever after ~Moshimo Anata ga Inakereba~ (ever after 〜もしもあなたがいなければ〜)

## Works

### Filmography

Films
* [2003] Tenshi no Kiba B.T.A. (天使の牙B.T.A.)
* [2004] CASSHERN
* [2005] Kamen Rider THE FIRST (仮面ライダー THE FIRST)
* [2005] Henshin (変身)
* [2005] KABAN (鞄)
* [2006] RAINBOW DRIVEINN
* [2007] Jigyaku no Uta (自虐の詩)
* [2008] Kung Fu Kid (カンフーくん)
* [2008] Hana Yori Dango F (花より男子F)
* [2008] ICHI
* [2008] Handsome ★ Suit (ハンサム★スーツ)
* [2009] GOEMON
* [2019] Machida-kun no Sekai (町田くんの世界)

TV Dramas
* [2005] Otona no Natsu Yasumi (おとなの夏休み)
* [2005] Chakushin Ari (着信アリ) (episode 5 & 6)
* [2005] Hana Yori Dango (花より男子)
* [2006] Yaoh (夜王) (episode 6 & 7)
* [2006] Tsubasa no Oreta Tenshi Tachi (翼の折れた天使たち) (first night "celebrity")
* [2006] Zeitaku na Osan (贅沢なお産)
* [2006] Ochita Guzo Hikari Club Jiken (落ちた偶像 光クラブ事件)
* [2006] Shimokita Sundays (下北サンデーズ)
* [2006] Saikai ~Yokota Megumi-san no Negai~ (再会〜横田めぐみさんの願い〜)
* [2007] Mikka Okure no Happy New Year! (三日遅れのハッピーニューイヤー!)
* [2007] Hana Yori Dango 2 (花より男子2)
* [2007] Papa to Musume no 7-kakan (パパとムスメの7日間)
* [2007] Hataraki Man (働きマン)
* [2008] UENO ga Tsunaida Kizuna (UENOがつないだキズナ)
* [2008] Osen (おせん) (episode 5)
* [2008] PUZZLE (パズル) (final piece)
* [2008] Tonsure (トンスラ)
* [2008] Prisoner (プリズナー)
* [2011] Yonimo Kimyo na Monogatari Aki no Tokubetsu-hen "Mimi Kaki" (世にも奇妙な物語 秋の特別編「耳かき」)

TV Programs
* [2008] ~Jodeki! POP COMPANY ~ POP Ya (〜ジョーデキ!POP COMPANY〜POP屋)
* [2012] Aphrodite no Rashinban (アフロディーテの羅針盤) (Moderator)

Stage
* [2005] Gekidan Honan Gumi "Kokekokko! ~Dakara Onna wa Yame Rarenai" (劇団方南ぐみ「コケコッコー! ～だから女はやめられない～」)
* [2005] Team ARAGOTO Vol.1 "Ebi Daio" (Team ARAGOTO Vol.1「エビ大王」)
* [2010] Rodoku Geki "Watashi no Atama no Naka no Keshi Gomu" (朗読劇「私の頭の中の消しゴム」)
* [2020] Rodoku Geki BOOK ACT "Hero yo Yasuraka ni Nemure" (朗読劇 BOOK ACT「ヒーローよ 安らかに眠れ」)

CMs
* [1999] YAMAZAKI-NABISCO "Chip Star"
* [2000] Honda "CAPA" (Tohoku region only)
* [2000] Honda "CAPA" (Nagano Prefecture only)
* [2000-2001] elle seine
* [2001] SOTEC "AFINA note"
* [2001] NTT DoCoMo "M-stage music Picawalk"
* [2002-2003] Triumph International "AMO'S STYLE"
* [2002-2003] BOURBON "CHUEL-CHOCOLE-SOFTICK"
* [2004] PEACH JOHN
* [2004] Lion "Free&Free"
* [2006] Kentucky Fried Chicken Japan "Asian Spicy Chicken"
* [2007-2008] Hawaii Tourism Board
* [2007, 2008, 2016] UNIQLO
* [2007] Suzuki "CERVO"
* [2008] ASAHI FOOD & HEALTHCARE "Slim up Slim"
* [2012] SSP "Estac Ibuprofen" (Chukyo area only)
* [2014] Unilever Japan "LUX"
* [2014] Coca-Cola (Japan) "Schweppes"
* [2016] Nature Lab "LITS"
* [2016] Kao "Essential"
* [2018] ABC-MART
* [2019] Nissin Food Products "Go Hobi Rao"

Music Video Appearances
* [2006] GLAY - "Koi"

### Other

Magazines
* ViVi
* sweet
* GLAMOROUS
* VERY
* MISS / MISS plus
* Marisol
* otona MUSE
* STORY

Advertising / Catalog
* [2002-2004] Ashihara
* [2004] PEACH JOHN
* [2005] Japan Patent Office "2005 Counterfeit / Pirate Eradication Campaign"
* [2008] goa
* [2012] KOSÉ "Vise"

Radio
* [2007-2009] MAYUMIRACLE RADIO FLOWER (bayfm)

### Publications

Books
1. [2003] Seri & Mayumi no Workout BOOK (せり&まゆみのワークアウトBOOK)
2. [2005] MAYUMI SADA "ONE"
3. [2005] Gekkan Sada Mayumi (月刊 佐田真由美)

Video Works
1. [2003] 5 CLIPS
2. [2005] Wa Teki Shanghai Nikki (我的上海日記 〜Shanghai nikki〜)

## Awards

* [2003] 8th Nail Queen Artist Division
* [2017] 10th Best Mother Award 2017 Cultural Category

## Trivia

* **Hobbies:** piano, swimming, photography
* **Specialty:** sax, erhu
* Has a YouTube channel named "Sadamayu TV" (さだまゆTV).
* Has a very close friendship with Iwahori Seri. They met each other during their years as exclusive models for the fashion magazine *ViVi*.
* She wouldn't recommend her daughters becoming models since its a "tough" and instable profession.
* Admires her mother.

## References

1. ↑ 1.0 1.1 1.2 1.3 1.4 https://voguegirl.jp/lifestyle/people/20190416/lessons-to-be-learned-vol05-mayumi-sada/#!/g/1/3/
2. ↑ https://web.archive.org/web/20140531090254/http://mdpr.jp/diet/detail/1237708
3. ↑ https://www.fashionsnap.com/article/2016-11-23/enasoluna-10th/
4. ↑ https://prtimes.jp/main/html/rd/p/000000002.000075487.html
5. ↑ https://www.oricon.co.jp/news/52625/full/
6. ↑ https://www.sponichi.co.jp/entertainment/news/2008/03/06/kiji/K20080306Z00001280.html
7. ↑ 7.0 7.1 https://www.sponichi.co.jp/entertainment/news/2017/05/11/kiji/20170511s00041000274000c.html
8. ↑ https://www.oricon.co.jp/news/58720/full/
9. ↑ https://www.oricon.co.jp/news/65099/full/
10. ↑ https://www.oricon.co.jp/news/81768/full/
11. ↑ https://web.archive.org/web/20160304094419/http://mdpr.jp/news/detail/858685
12. ↑ https://www.oricon.co.jp/news/2090540/full/

## External Links

* Official Instagram
* Official Blog
* LDH Mobile
* Agency Profile
* Agency Profile (Models)
* ENASOLUNA Official Website