Annotated Bibliography - Week 4 Contribution - Aimee Aballo

Aimee Aballo – Week 4 – Discussion 2 - Annotated Bibliography

Rogers, E. M. (1976). New product adoption and
diffusion. *Journal of Consumer Research,*
2*(4), 290-301. Retrieved from http://www.jstor.org/stable/2488658*

Rogers explores the diffusion of
innovations theory and designates social science research in stages, purpose,
and method.  The author identifies the innovation,
communication channels, time, and the social system as having influence on new
product adoption and diffusion.  The
theory relies on human capital and employee buy-in of new processes and
procedures.  The success of adoption and
diffusion relies on culture acceptance.  Employees can be categorized as an innovator,
early adopter, early majority, late majority, or a laggard.  New product adoption may have either a
positive or negative impact on individuals both inside and outside of the
organization, also referred to as private versus public adoption.  Organizations should also consider the cost
versus benefits of adopting new technology, as well as the return on investment
(ROI).

Araujo,
T., & Neijens, P. (2012). Friend me: Which factors influence top global
brands participation in social network sites. *Internet Research, 22*(5), 626–640. doi:10.1108/10662241211271581

The purpose of this research is
to examine brand participation in social network sites (SNSs).  The researchers investigate adopted social
media strategies the factors that influence which strategies are
implemented.  The design and methodology
approach was based on a content analysis of websites in three countries and
measured brand SNS presence and stakeholder engagement level.  Logistic regression models where built to
gain a deeper understanding of the factors that influence brand innovation
adoption and the use of SNSs.  The study
results showed that brand Internet innovation adoption drives SNS adoption and
that technology and consumer intensive brands are more likely than all other
industry sectors to participate in SNSs and at increased engagement
levels.  Brands with younger target
markets also engaged at higher levels than audiences targeted at the general
public.  Brand websites in the United
States had a higher likelihood of SNS usage than other countries and top brands
have global operations and SNS penetration.

Karl, K. A., & Peluchette, J. V.
(2011). “Friending” professors, parents and bosses: A Facebook connection
conundrum. *Journal of Education for*
Business, 86*(4), 214–222. doi:10.1080/08832323.2010.507638*

The popularity of Facebook in daily
human lives may have an impact in education.
The authors explored student reactions to friend requests from
individuals that were outside of his or her regular circle of influence that
included professors, parents, and employees.
The researchers found that students had the most positive reaction to a
friend request from his or her mother or boss.
The literature review revealed a consistent theme of boundaries as
expressed in Goffman’s (1959) self-presentation theory.  Possible educational uses for Facebook,
recommendations on Facebook etiquette for educators, and directions
for future research are discussed.  The hypotheses
tested were: students would be more likely to have negative reactions to a
friend request from their boss or professor than their mother (H1); and students
would be more likely to accept friend requests from their mother than their
boss or professor (H2).  Students participating
in this study had relatively positive reactions to friend requests from their
mother and their boss, and had less positive reactions to a friend request from
an unknown professor or their worst professor.
Students were most suspicious of friend requests from their worst
professor and an unknown professor and most irritated by friend requests from
their worst professor.  Consistent with
these findings, the results of the description scales showed that students described
both their mother and their boss favorably and their worst professor
unfavorably.  An ANOVA was conducted for
H2 with repeated measures for the source of the friend request (i.e., unknown
professor, worst professor, boss, mother) was entered and the results showed
that students were least likely to accept a friend request from their mother
(67%), followed by their boss (51%), an unknown professor (27%), and worst professor
(15%), therefore, H2 was partially supported.

Annotated Bibliography Kane

Annotated Bibliography