Globoplay

**This page only shows primary logo variants.**For other related logos and images, see:

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Globoplay is a brand made by Grupo Globo in 2000. Currently, the name is used for a streaming service launched in 2015, which is the second most downloaded streaming service on Brazil. It's very similar to that of Canais Globo (previous Globosat), and is a part of the Rede Globo holding.

## globo.tv

### 2012–2015

With this renaming, the Globo.com video platform was also the Rede Globo and Canais Globo's Video-on-demand service by means of a paid subscription: *globo.tv+*, in a first effort to contain the advance of Netflix, which had started in Brazil in 2011.

## Globo Play

### 2015–2018

Unlike the previous initiative, this rebranding had a wide publicity in his debut, and, despite being exclusively for Rede Globo shows, it soon became a major player in the market for streaming services in Brazil.

Some changes were done to increase its competitivity, such as free live Rede Globo broadcasting in some areas; and variety, news and sports full shows for free, keeping telenovelas, series and reality shows exclusively to subscribers. Besides that, some telenovelas had a spin-off miniseries, and some series were broadcasted on Globo Play months - and, sometimes, one year - before Rede Globo.

## Globoplay

### 2018–2020

In order to strengthen its service, due to the increase in the number of competitors in Brazil (like Amazon Prime Video, HBO Go and PlayPlus), Globoplay started to add Globosat shows gradually in its catalog, to acquire films and exclusive foreign productions; and began producing and launch its original productions. Curiously, the rebrand project was provisionally titled *Globoflix*, alluding to Netflix.

The renaming to Globoplay was made some months before this redesign. The icon and wordmark was revealed in social media and email marketing in August 16, 2018; and one week later, it was officially released on the apps and advertising.

### 2020-present

With the introduction of live streaming of pay TV Globo channels and bundles with Telecine, Premiere, Combate and, later, with Disney+; Globoplay updates its logo, being the second Globo asset featuring the new Globobrand typeface, as part of the "Uma Só Globo" (*"Just one Globo"*) restructuring.

The logo was announced in August 31, 2020 and right after was started to be used in social media. But it was applied on the app in September 25.

**Pay television channels**:

**Rede Telecine**3:Megapix *(basic channel)* | Telecine (Premium • Action • Touch • Pipoca • Fun • Cult | Movie rental service)

**Pay-per-view**:
Premiere | Combate | Big Brother Brasil Pay-Per-View

**NBCUniversal International Networks Brasil**4:Universal TV | Syfy | Studio Universal

**Playboy TV do Brasil**5:Playboy TV | Sextreme | Sexy Hot | Venus

**Globo Internacional**:Globo Portugal (Now) | Globo On *(Angola and Mozambique)* | Globo Latinoamérica | PFC

**Former/Defunct**:

1Owned by Fundação Roberto Marinho
2Co-owned with a group of Brazilian filmmakers
3Joint-venture with The Walt Disney Company Latin America, Universal Pictures, Metro-Goldwyn-Mayer, Paramount Pictures and Warner Bros. Pictures.
4Joint-venture with NBCUniversal International Networks.
5Joint-venture with Playboy TV Latin America.
6Joint-venture with Grupo RBS.
7Joint-venture with Lojas Americanas.

**Digital products and services**:
Video on-demand: **Globoplay** | Canais Globo *(TV Everywhere)* | Telecine *(TV Everywhere / Subscription)*
*Globo.com*: G1 | ge | Gshow | TechTudo
Other: Cartola FC | Memória Globo | VIU Hub
**Former/Defunct**:

**Content Creation & Production**:
Entertainment: Estúdios Globo | Original Globoplay | Globo Filmes | Telecine Productions
News: Jornalismo Globo (NewSource)
Sports: Esporte Globo
**Former/Defunct**:
Endemol Shine Globo1

**Other media**:
Som Livre | Globo Teatro

**Other**:GExperience *(upcoming)* | SAT HD Regional | Gente | G2C
**Former/Defunct**:
Globo Marcas (Video | Digital | Loja) | Horizonte

1Joint-venture with Endemol Shine Group.

Template:Grupo de Publicações Globo

Template:Sistema Globo de Rádio

**Fundação Roberto Marinho**:

Television: Futura | Telecurso

Museum administration: Museu do Amanhã | Museu de Arte do Rio | Museu da Imagem e do Som

Other: Aprendiz Legal | Prêmio Jovem Cientista

**Other assets**:

Globo Ventures (TON2) | Sky Brasil (5.4%)3 (Banda Larga | Pré Pago)