MTV (Kepralia)

**MTV** is a Kepralian pay-television channel operated by Paramount Networks Kepralia. It was originally launched on August 31, 1991, as an UHF free-to-air television network, before being relaunched on September 9, 1997, as a pay-television channel. Currently, the channel airs music videos and music-related programming, with non-music programs airing every day from 00:00 to 06:00 and from 11:00 to 17:00 (excluding Fridays and Saturdays), respectively.

## History

### As a free-to-air television channel (1991-1996)

MTV was originally launched in Kepralia as a free-to-air television channel on August 31, 1991. The channel was operated by MediaKepralia in partnership with Viacom. It was the first Kepralian free-to-air television channel to broadcast on a UHF frequency and was also the first to broadcast in stereo using the NICAM digital sound standard. The channel was only available in a few dozen cities in Kepralia (specifically the metropolitan areas of Purlang Capital Region, Newerper Bay, and Semagor).

During its early years, much of the channel's programming consisted of imported programs from MTV Pacifia (at the time when it was operated by the Star TV Network) and MTV NSF, as well as MTV Eretia. In 1993, MTV began to focus its efforts on playing music videos from Kepralian artists/bands, although the channel didn't begin to air original programming until a year later.

On June 30, 1996, MTV Kepralia ceased broadcasting on free-to-air as MediaKepralia did not renew its partnership with Viacom due to high licensing and production costs. The free-to-air frequencies that were formerly used to broadcast MTV were later used by Musivision (then TV4 and BeNetwork). At the same time, the Pacifian version of MTV would later become temporarily available on Kepralian pay television providers up until September 1997.

### As a pay-television channel (1996-present)

On September 9, 1997, MTV was relaunched in Kepralia as a pay television channel under the newly formed Kepralian division of MTV Networks (MTV Networks Kepralia). This was the first time that MTV could now be seen nationwide via pay television (which was a contrast to the original, free-to-air incarnation of the channel, as it could only be seen in in those aforementioned areas).

From 1999 until 2004, MTV had launched four music-themed subscription TV channels in Kepralia. The launch of these channels was made possible due to the introduction of digital-based television services in the country in 1996 (notably the launch of the two Kepralian DTH-based pay-TV providers, Magnasat in 1996 and Onvision in 2000). These channels were:

* **MTV2** (launched in 1999 as M2) - channel that aired alternative/indie-themed programs and music videos (ceased broadcasting, was rebranded to MTV Rocks in 2009 and replaced by MTV 90s in September 2020)
* **MTV Hits** (launched in 2001) - channel that airs chart hit music videos (still broadcasting)
* **MTV Dance** (launched in 2002) - channel that airs dance/electronic-themed programs and music videos (still broadcasting as Club MTV)
* **VH1** (launched in 2004) - channel that aired adult contemporary pop and pop rock, as well as music from the 1980s and the 1990s (ceased broadcasting, was replaced by MTV Classic in 2011 and replaced again by MTV 80s in September 2020)

On July 1, 2009, MTV Kepralia had adopted the "Pop X1000" on-air branding, which was designed by MTV's design department World Design Studio in [Milan] and [Berlin] and was used by all 64 MTV channels globally from July 2009 until 2011.

On February 1, 2011, MTV Kepralia began broadcasting in 16:9 widescreen. Older programs and music videos that aren't shown in 16:9 widescreen is cropped to a 14:9 aspect ratio. A 1080i high-definition feed of the channel was later launched in mid-2016.

In late 2011, all of the music programming that were airing on MTV were removed from the channel and were moved to MTV Music, with the exception of the MTV Most Wanted block and the music countdown program Kepralia Hot 40. Some of the music programs that were removed from the channel would begin broadcasting again in August 2016 when MTV Music was reverted back to MTV Hits.

On September 30, 2023, MTV Kepralia began to air the same programming and schedule from MTV Global from 00:00 to 06:00 and from 11:00 to 17:00 (excluding Fridays and Saturdays), respectively. In addition to the programming and schedule change, the date and time-based schedule text on the promo's endboard graphics have been replaced with the box/symbol and time-based schedule graphics used by MTV Global. Despite the programming/schedule change, many of the channel's own and localized versions of MTV's music programs, such as Kepralia Hot 40 (as well as its top 20 counterpart, Kepralia Hot 20), MTV Rewind, MTV Musika, MTV Breakfast Club, and many others, are still being aired on the channel. On the other hand, all of MTV's music-themed channels in Kepralia, which include Club MTV, MTV 80s, MTV 90s, and MTV Hits, are still currently broadcasting in their own programming and schedule (although it has been rumored that all of the MTV music channels in Kepralia would be replaced with its respective Global feed of each of their channels, either by the end of the year or early 2024).

## Current programming

### Local programming

#### Music

* 100% Kepralian
* Alternative Nation
* Dancefloor
* Chill Out Zone
* Guess The Year
* Kepralia Hot 20
* Kepralia Hot 40
* MTV Breakfast Club
* MTV Hits
* MTV Most Wanted
* MTV Musika
* MTV Push Lokal
* MTV Rewind
* Night Videos
* Party Zone
* Rockzone

### Imported programming

#### Music

* Artist: I Want My MTV
* Behind The Music
* Fresh Out Live
* Gonzo With Jack Saunders
* MTV Asks
* MTV Essentials
* MTV Push Presents
* MTV World Stage
* My Life on MTV
* The Show

#### Entertainment

* All Star Shore
* Beavis and Butt-Head
* Catfish: The TV Show
* Dallas Cowboys Cheerleaders: Making The Team
* Daria
* Geordie Shore
* Geordie Shore: Hot Single Summer
* Ghosted: Love Gone Missing
* Help! I'm In A Secret Relationship!
* Jersey Shore Family Vacation
* Love & Hip-Hop Atlanta
* MTV Cribs
* Ridiculousness
* Teen Mom 2
* Teen Mom: The Next Chapter
* The Challenge