Bandai Namco Entertainment

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**Bandai Namco Entertainment, Inc.** (株式会社バンダイナムコエンターテインメント, *Kabushiki gaisha Bandai Namuko Entāteinmento*)
is a Japanese multinational video game developer and publisher, headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Santa Clara, California and Lyon, France. It is a wholly owned subsidiary of Bandai Namco Holdings.

Bandai Namco Entertainment was formed on March 31, 2006, following a corporate merge between Namco and Bandai on September 29 of the previous year. Originally known as Namco Bandai Games, they merged both Bandai Games and Namco Networks in January to create a North America division, Namco Bandai Games America. Namco Bandai Games absorbed Banpresto's video game division in 2008, and dissolving Bandai Networks in 2009. Development operations were spun-off into a new company in 2012, Namco Bandai Studios, to help create faster development time and tighter cohesion between development teams. The company was renamed to Bandai Namco Games in 2014 and Bandai Namco Entertainment, their current name, in 2015.

Bandai Namco Entertainment produces several multi-million-selling video game franchises, including *Pac-Man*, *Galaxian*, *Gundam*, *Tales*, *Tekken*, *Soulcalibur*, *Ace Combat* and *Taiko no Tatsujin*, and is the third largest video game publisher in Japan by revenue and the seventh in the world. The company also owns the licenses to several Japanese media franchises such as *Dragon Ball*, *One Piece* and *Naruto*. It is the core development area of the Bandai Namco Group's "Content Strategic Business Unit (Content SBU), and the main video game branch of Bandai Namco Holdings.

## History

 File:NBGI Headquarters.JPG
In February 2005, in the wake of their 50th anniversary, Namco announced their intent to merge with Bandai to form Bandai Namco Holdings. The merge was finalized on September 25, creating the third-largest video game publisher in Japan by revenue. Bandai purchased Namco for US$1.7 billion, with Namco receiving 43% of shares and Bandai receiving the other 57%. Both companies in a joint statement cited Japan's decreasing birth rates and advancements in technology as the reason for the merge, and to increase their relevance to newer audiences. Both companies worked independently under the newly formed Bandai Namco Holdings until March 31, 2006, when their video game operations were merged to form Namco Bandai Games. Earlier on January 26, Namco Hometek and Bandai Games merged to form Namco Bandai Games America, the North American division.

On 1 April 2008, Banpresto's video game operations were absorbed by Namco Bandai Games. On 1 April 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.

Just prior to the release of *Afro Samurai* at the end of 2008, the company announced the Surge publishing label. The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in game content. Following *Afro*, early press materials indicated that *Dead to Rights: Retribution* and *Splatterhouse* would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy.

In 2010, Namco Bandai Games entered the *Guinness World Records* as the company that released the most TV commercials for the same product, a Nintendo DS game called *Solatorobo: Red the Hunter*. They created 100 versions of the ad as the game consists of 100 chapters.

In early 2011, Namco Networks was absorbed into Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld, and mobile video game development operations.

On 2 April 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It comprises approximately 1,000 employees, who were already part of Namco Bandai.

In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, is Namco Bandai's "leading development center" in Asia and develops game content for the Asia Pacific market. The second studio, Namco Bandai Studios Vancouver, works on online social games and game content development for North America and Europe, and is part of the Center for Digital Media (CDM). In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE).

In 2014, Namco Bandai Games and Namco Bandai Studios became Bandai Namco Games and Bandai Namco Studios, respectively. The change unified the brand internationally in order to increase the "value" and "appeal" of the name. The full company name was changed to Bandai Namco Entertainment on 1 April 2015.

On 1 April 2018, the amusement machine business division of Bandai Namco Entertainment was transferred over to sister company Bandai Namco Amusement.

## Corporate structure

Bandai Namco Entertainment was originally headquartered in Shinagawa, Tokyo, moving their operations to Minato-ku, Tokyo in February 2016. The North American and European divisions respectively in Santa Clara, California as Bandai Namco Entertainment America, and in Lyon, France as Bandai Namco Entertainment Europe. Divisions have also been established in mainland China, Hong Kong and Taiwan. Bandai Namco Partners, originally known as Sega Ozisoft and later Infogrames Australia, oversees publishing of video games for Australia and New Zealand, being the country's lead distributor of games from Square Enix Europe, NIS America and Codemasters. Bandai Namco Entertainment is the core development division of the Bandai Namco Group's "Content Strategic Business Unit" (Content SBU), and the main video game branch of Bandai Namco Holdings.

### Software development and subsidiaries

Bandai Namco Entertainment produces several highly successful video game franchises, including *Tekken*, *Pac-Man*, *Galaxian*, *Gundam*, *Tales*, *Soulcalibur*, *Katamari*, *Ace Combat* and *Taiko no Tatsujin*. The company also owns the licenses to several Japanese anime series, notably *Dragon Ball*, *One Piece*, *Naruto*, *Sailor Moon* and *My Hero Academia*.

The core video game development studio of Bandai Namco Entertainment is Bandai Namco Studios, established in April 2012 — Bandai Namco Studios creates video games for home consoles, handheld systems and arcade hardware, while Bandai Namco Entertainment handles the managing, marketing and publishing of these products. Bandai Namco Studios also produces music and videos based on its properties, and has development studios in Canada and Singapore. Bandai Namco Online is a subsidiary responsible for online in Bandai Namco Studios games, and also develop games focusing on online. B.B. Studio was formed in April 2011 from a merge between Banpresto and Bandai Entertainment Company (BEC), handling the development of the *Super Robot Wars* franchise and other video games based on Japanese licenses.

## See also

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* List of Bandai Namco video games
* List of Bandai Namco video game franchises

## References

1. ↑ https://www.bandainamcoent.co.jp/english/overview/
2. ↑ "About". Bandai Namco Studios. https://www.bandainamcostudios.com/company/. Retrieved 18 August 2017.
3. ↑ "Strategic Business Units". Bandai Namco. http://www.bandainamco.co.jp/en/group/index.html. Retrieved 9 February 2020.
4. ↑ Feldman, Curt (13 December 2005). "Bandai, Namco to merge". GameSpot. http://www.gamespot.com/articles/bandai-namco-to-merge/1100-6123385/. Retrieved 9 February 2020.
5. ↑ "株式会社バンダイナムコホールディングス 2005年度事業報告書". Namco Bandai Holdings. 2006. http://www.bandainamco.co.jp/ir/library/pdf/communication/2006\_report.pdf. Retrieved 6 August 2017.
6. ↑ Karlin, David. "Bandai and Namco Finalize Merger Details". 1UP.com. http://www.1up.com/news/bandai-namco-finalize-merger-details. Retrieved 2 February 2014.
7. ↑ Adams, David. "Namco, Bandai Complete North American Merger". IGN. http://uk.ign.com/articles/2006/01/04/namco-bandai-complete-north-american-merger. Retrieved 2 February 2014.
8. ↑ "Namco and Bandai complete merger in North America". GameSpy. 4 January 2006. http://www.gamespy.com/playstation-2/soul-calibur-iii/678772p1.html. Retrieved 2 February 2014.
9. ↑ Spencer (9 November 2007). "Banpresto absorbed by Namco Bandai". Silicon Era. http://www.siliconera.com/2007/11/09/banpresto-absorbed-by-namco-bandai/. Retrieved 2 February 2014.
10. ↑ "KatanaXtreme.com – Namco Bandai Games Inc. to Take Over Bandai Networks Co., Ltd.". http://www.katanaxtreme.com/anime\_news/details.aspx?id=li1vddzCy06DZUz3hzp97g.
11. ↑ McWhertor, Michael. "Namco Bandai Needs Westerners, Plans "Surge"". Kotaku. http://kotaku.com/5102115/namco-bandai-needs-westerners-plans-surge.
12. ↑ Sheffield, Brandon. "Q&A: Namco Bandai's Iwai Talks Tricky Topics In Western Markets". Gamasutra. http://www.gamasutra.com/php-bin/news\_index.php?story=22589.
13. ↑ "Most TV commercials for the same product (8 hrs) – regional/Free-to-air". Guinness World Records. http://www.guinnessworldrecords.com/records-1/most-tv-commercials-for-the-same-product-(8-hrs)-regionalfree-to-air/. Retrieved 2 February 2014.
14. ↑ "Namco Bandai Games America/Namco Networks merger". Games Industry International. 5 August 2010. http://www.gamesindustry.biz/articles/namco-bandai-games-america-namco-networks-merger-now-it-s-all-just-namco-bandai-games-america. Retrieved 9 February 2020.
15. ↑ 15.0 15.1 Gilbert, Ben (10 February 2012). "Namco spins off internal dev studios into 'Namco Bandai Studio'". Engadget. http://www.engadget.com/2012/02/10/namco-spins-off-internal-dev-studios-into-namco-bandai-studio/. Retrieved 9 February 2020.
16. ↑ 16.0 16.1 Romano, Sal (10 April 2013). "Namco Bandai opening Singapore and Vancouver studios". http://gematsu.com/2013/04/namco-bandai-opening-singapore-and-vancouver-studios. Retrieved 2 February 2014.
17. ↑ Long, Niel (1 July 2013). "Namco Bandai completes merger of publishing and distribution businesses". http://www.edge-online.com/news/namco-bandai-completes-merger-of-publishing-and-distribution-businesses/. Retrieved 2 February 2014.
18. ↑ Goldfarb, Andrew. "Namco Bandai Changing Name to Bandai Namco". IGN. http://uk.ign.com/articles/2014/01/24/namco-bandai-changing-name-to-bandai-namco. Retrieved 2 February 2014.
19. ↑ 2014-12-16, Bandai Namco Games changing name to Bandai Namco Entertainment, Gematsu
20. ↑ https://www.bandainamco.co.jp/cgi-bin/releases/index.cgi/file/view/6091?entry\_id=5509
21. ↑ Corporate History, Bandai Namco Entertainment

## External links

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* Template:Official website

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