Show

***Show*** is a song by rap artist Russian Morgenstern , released on May 17, 2021 by Atlantic Records Russia through digital distribution . It is a promotional single dedicated to the release of the rapper's fourth studio album Million Dollar: Happiness , and at the same time the opening song from this album. Along with the release of the track, the premiere of the music video took place , in which Morgenstern appeared in the form of a circus clown .

The text for "Show" was written by Alisher Morgenstern himself, and the Kazakh beatmaker Alisher "Leezey" Abdulkarimov was responsible for producing the track, who recorded 15 demos for the rapper, of which only one was selected. The single is dedicated to the main idea of ​​the artist's creative philosophy - the primitiveness of rap and Morgenstern's position as the main "clown" of the Russian music industry.

In general, both the track itself and the music video for it were received positively. Music critics and journalists called "Show" the best track from the Million Dollar: Happiness album , which was mostly filled with low-quality joke recordings. The clip entered the "Top 10 Clips of the Year" video hosting YouTube , gaining 45 million views and thus taking 7th place on the list.

## Creation and release

2021 began for the artist with the release of singles recorded together with other rappers: “Degenerate (Deluxe)” with blogger Dzharakhov , “Rose Wine 2” with Yung Trappa , as well as a new version of the track " I am a wave " with its author DJ Smash . This was followed by the most fruitful month - May, during which Alisher Morgenstern managed to release three singles and two studio albums - the Million Dollar: Happiness and Million Dollar: Business . As for the singles, Morgenstern released them one after the other within a span of ten days: the first was the track " Dulo " - on May 7 - produced by Alisher's old friend beatmaker Slava Marlow and being an advertisement for the computer game War Thunder ; the second release in a month is a " remix " of the track " Cristal & Moet ", recorded in collaboration with Soda Luv , blago white, OG Buda & Mayot, released on May 14 . Three days after that, the single "Show" was released, anticipating the release of Million Dollar: Happiness .

This time, the from Kazakhstan beat maker Alisher "Leezey" Abdulkarimov , known for his collaboration with rapper GONE.Fludd on the track "Dripset" from the mini-album " Superchuits " became responsible for the beat . In an interview for the YouTube show Through the Studios, Leezey spoke about the process of creating music for the track. So, he admitted that somewhere in mid-September 2020, through personal messages on the social network Instagram , he received an offer from Alisher to work together on tracks for his future album. Leezey agreed, and in the future sent Morgenstern many different demos via Telegram . Of the 15 submissions, the artist chose only one, a beat with the same rough title as the final track, "Show," which Leezey also recorded in September, shortly after starting work on Morgenstern. In April, Alisher asked the beatmaker to send him a trackout of the beat (source) . Around the same time, filming of the video for the song began .

The text of the song was written by Alisher Morgenstern himself, while the artist himself noted that, coupled with writing other songs from the Happiness album , he did it in two days . Morgenstern devoted the composition to his creative philosophy: that rap is an extremely primitive genre in which anyone can create. Having achieved massive popularity, recognition in this genre and earning impressive amounts on his tracks, Alisher began to call himself the “main clown”, performing for the amusement of the public, which is expressed in the lines of the chorus: “Everyone wants a show from me, everyone wants - I will give them a show . Everyone wants more, more, I want zeros on the count " . is completely devoted to such topics The album Million Dollar: Happiness , for which the track "Show" became not just an opening, but introducing the listener into the "course" and the themes of the disc .

On May 17, 2021, Morgenstern announced the release of a new song through stories on his Instagram: “Three tracks on the charts at the same time, of course, it’s cool, but not enough, so today at midnight one more.” As promised, "Show" was released the same day on Atlantic Records Russia via digital distribution . "Show" was a promotional single dedicated to the release of Alisher's fourth studio album, Million Dollar: Happiness , in which the track became the opening one . The single features the same cover as the full-length Happiness , featuring half of Morgenstern's frontal face in a clown costume from the "Show" video against a yellow background. As the artist later admitted in an interview with Ukrainian blogger Dmitry Gordon , the yellow color scheme of the cover refers to the third studio album of the Kazakh rapper Skryptonite " Ouroboros: Street 36 ", since according to Alisher "both this and that - forever" .

## Music video

The premiere of the video took place on the same day as the release of the single. In the video , Alisher Morgenstern as a circus clown with a red wig and white make-up the scene was a circus tent appeared , and various "circus" actions: for example, they are shot from a cannon . As well as subsequent adaptations of the tracks from the Million Dollar , the Romanov Production team, led by Alexander Romanov himself, who directed the video, was responsible for filming the music video for "Show". Prior to this, Alisher had already worked with the studio on the video for the singles " Dulo " and " Cristal & Moet " . Romanov noted that Alisher tried to do all the stunts on his own: “in the Show video, he wanted to fly instead of a doll, but I restrained him and said that it would be more fun if it was a doll without pants ... it was generally a ride, but he didn’t care in a ball with a motorcyclist climbed" .

All clips of the tracks from the Million Dollar dilogy are united by a common plot and are a continuation of each other . Thus, the video for the track "Pablo" continues the action of the clip "Show", after the rapper is shot from a cannon and flies away from the circus , and the video for the final Million Dollar: Business track "I'll be gone someday" ends the story , according to which Morgenstern invents a time machine and with the help of it goes to the past, at the time of the release of "The New Gelding ", kills the version of himself from the past and takes his place . Like the track, the "I'll Leave Someday" video ends with the first frames and notes of "Show", thus "looping" the plot of the clips and the narrative of the two albums . As of August 16, 2022, the music video has over 54 million views .

## Reaction

"Show" was included in the list of "Best Tracks of 2021" according to the editors of the site " TNT Music " . In addition, the composition also became one of the most popular songs of the summer according to the music streaming platform Spotify , taking the top 13 place, but at the same time giving way to the track "Aristocrat" from Million Dollar: Business , which was fixed at the 8th place . A day later from the release, the single took the 3rd place on the VK Music chart and the 8th on the Apple Music chart . Moreover, "Show" became the most listened-to track from Million Dollar: Happiness , reaching number two on the Apple Music chart two days after the studio album's release; all this taking into account the fact that the single was released three days before the release of the disc itself. The second most popular track from Happiness according to the chart was "Pablo", which ranked third .

Vladimir Zavyalov representing the Afisha Daily website called “Show” the main track from the Million Dollar: Happiness album , however, he criticized both “Show” and the entire album as a whole for excessive predictability: “Alisher assures us that he will give us a show - we doubt » . In a review of the albums of the Million Dollar dilogy , the editor of TNT Music , Ruslan Tikhonov, called the track "Show" "the best moment of the first disc", but despite this he stated that the single "left after viewing the feeling of an important, but alarming statement." According to Tikhonov, the video for the song showed Morgenstern not just as a troll and "Rashka's main showman", but as a clown exhausted by applause, "whose vocation is to entertain the audience uninterruptedly to the very end" .

The music video for "Show" received some praise from journalists. The editors of the TNT Music website included the video for "Show" in their list of "Best Videos of 2021", calling it the best among the adaptations of tracks from the albums Million Dollar: Happiness and Million Dollar: Business . The video also entered the “Top 10 Clips of the Year” on YouTube video hosting : “Show”, which received 45 million views on December 1, took 7th place, losing to the video for the promotional single “ Dulo ”, which took 2nd place with 79 million views .