LINE Friends Corporation

**LINE FRIENDS** **is a global character brand featuring memorable characters which was originally created for use as stickers for the leading mobile messenger application LINE and its 200 million active users worldwide**.

It teamed up with BTS to create BT21.

**Line Friends** (stylized in all caps) are featured characters, invented by Kang Byeong Mok (a South Korean designer), based on the stickers from diverse applications of Naver Corporation and the messaging app Line. It was released in 2015 by Line Corporation, a Japanese subsidiary of the South Korean internet search giant Naver Corporation. These characters are used in various products, animation, game, cafe, hotel and theme park. The brand is currently managed by its subsidiary Line Friends Corporation since 2015.[1][2][3][4][5]

Apart from its online store, physical stores have been opened in Seoul, South Korea, Tokyo (Harajuku), Bangkok (Siam Square), Shanghai (Huaihai Road), (Xintiandi), (Wujiaochang), Chengdu (Sino-Ocean Taikoo Li), Guangzhou (Grandview Mall), Chongqing (Guotai Plaza), Shenzhen (Coastal City), Nanjing (Katherine Park), Beijing (Beijing Yintai Centre), Hangzhou (Hubin Intime In77), Hong Kong (APM Mall), Taipei, New York City (Times Square) and Los Angeles (Hollywood Boulevard).

## Characters

The original Line characters were created by Kang Byeongmok (A South Korean Designer), also known as "Mogi" in 2011.

### Brown & Friends

* **Cony**, **Brown**, **Moon** and **James** (added in 2011)
* **Boss**, **Jessica** and **Sally** (added in 2013)
* **Leonard** and **Edward** (added in 2014)
* Brown's younger sister **Choco** and her best friend **Pangyo** (added in 2016)
* Sally's friends **Elly**, **Louie** and **Ari** (added in 2020)

#### Character information

* **Brown**: Silent but has a warm heart. His expressionless face is charming, as a friend of everyone who expresses his mind more than words. He seems he doesn't care much. But, he has a shoulder to share and has a big heart to hear you. He loves Cony who is full of energy, and always there for his little sister Choco.
* **Cony**: She is bright, cheerful and full of passion. She gets super excited when she's with her beloved Brown. Cony's always curious and likes challenging new things, so she often make her friends surprised.
* **Sally**: With her unexpected charm, cute little Sally brings joy to her friends with full of bright and wild ideas. Don't be fooled by her cuteness, she might reveal the other side of her you've never expected!
* **Choco**: Sweet, lovely Choco who loves fashion and sweets. She is shy like her brother Brown, but once you get to know her, she gets along well even with Brown's friends.
* **Moon**: A funny guy whose face looks just like the full moon. No one knows where he came from, but he brings cheerful laughter to his friends with his wit and great humour.
* **Leonard**: Sentimental Leonard likes to sing along with the sound of rain. He also loves to hang out with Sally and Edward, the so called tiny little trio.
* **James**: Beautiful blonde haired James who loves himself the most. He may seem cool and chic, but to tell the truth, he’s actually delicate and fragile.
* **Boss**: Loud and wild Boss is an ordinary salaryman. He shows up out of nowhere and gives good laughs to people.
* **Edward**: Edward is brilliant and always curious. He’s also a racer who has a thirst for speed and an adventurer who dreams of the day becoming a butterfly!
* **Jessica**: Smart and sassy Jessica. She always gives clear and punchy answers for friends who wants to chat about things.
* **Pangyo**: Our sluggish friend Pangyo, who likes to think and make interesting stuff. He is always content and has a smile on his face.

## BT21

BT21 is the first presentation from *FRIENDS CREATORS,* a project formed to create new characters for the Line Friends series. South Korean boy group BTS was the first artist of this project, and the main theme of the project is to show the connection between BTS and Line Friends in terms of popularity in the world. It comprises 8 special characters created by South Korean boy group BTS.]The character designs were based on the original ideas and sketches by the 7 members of the group. Videos of BTS designing BT21 are uploaded in BT21 YouTube Channel.

The name BT21 is a combination of the group's name BTS and the 21st Century. Member Suga commented that the name should represent both BTS and the 21st Century so they would live for the next 100 years.

BT21 was officially launched by Line Friends in October 2017.

#### Character information

* **Koya** is a character that always sleeps. He is a deep thinker, a baby blue koala with a violet nose, and removable ears (they fall off when it is in shock). He lives in the Eucalyptus forest. He was created by RM - Kim Namjoon (김남준), the leader of the group.
* **RJ** is a character that loves to eat. He is a kind, white alpaca who wears a red scarf and wears a grey parka when it is cold. Even though he originated from Machu Picchu, he hates shaving. He was created by Jin - Kim Seokjin (김석진).
* **Shooky** is a character who is extremely savage. He is a mischievous, little chocolate chip cookie who is frightened of milk and leads a cookie team called the Crunchy Squad. He was created by Suga - Min Yoongi (민윤기).
* **Mang** is a character that loves to dance. His species is unknown save for the horse-faced mask with a heart-shaped nose he wears that hides his identity. He was created by J-hope - Jung Hoseok (정호석).
* **Chimmy** is a character that has his tongue out all the time. He is a passionate puppy who wears a yellow hoodie but doesn't know his past. He loves to play the harmonica. He was created by Jimin - Park Jimin (박지민).
* **Tata** is a character that sometimes smiles. He is a curious, shape-shifting alien prince from the Planet BT with a heart-shaped head and a blue body with yellow polka-dots. He was created by V - Kim Taehyung (김태형).
* **Cooky** is a character who loves his body "like a temple". He is a cute, yet tough pink bunny with one bold eyebrow and white heart-shaped tail who wants to be strong. he loves boxing. He was created by Jungkook - Jeon Jungkook (전정국).
* **Van** is Tata's space robot. Half of his body is grey with an "X" eye, and the other half is white with an "O" eye. He is BT21's protector and was created by RM to represent BTS' fandom, A.R.M.Y.

## ROY6

ROY6 is a character brand created by Chinese Millennial's idol Roy Wang, in collaboration with global character brand, Line Friends. China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step, starting from initial sketches and storytelling to product planning. [16] Videos of Roy Wang designing ROY6 are uploaded on the roy6 YouTube Channel.[17]

ROY6 was officially released by Line Friends in November 2018.

#### Character information

* **Royan** is a lion-looking sun descended upon earth from the sky, gives splendid sunlight to the people with his shiny mane.
* **Eddy** simply loves being next to someone who needs courage and gives them a surprise hug
* **Long Long** is a young and small dragon with an iridescent fin, Long Long brings luck to people and summons meteor showers with his magic wand.
* **Loudy** is a chatty cloud, admires the earth more than the sky.
* **T-2000** is a clumsy but adorable robot, T-2000 shows people the future, which they hope to see on the screen.
* **Baobao Tree** is a mysterious wish-bearing tree, Baobao provides a place of rest for everyone.

## Anime

wo anime series, LINE OFFLINE and LINE TOWN, were produced in 2013, picturing the Line Friends as employees for the fictional Line Corporation.

### Line Offline[edit]

Line Offline is an animated series created by Shogakukan Productions, based on salaryman characters working at "Line Corporation". All 114 episodes last about three minutes. The series was aired from January 8, 2013, to October 1, 2013.

The episodes of Line Offline are not connected to each other. The idea behind the series is to represent the ordinary life of company employees (in this case Line's employees, hence the name "Line Offline"), in which every small problem could lead to awkward and hilarious situations that require some effort in order to restore the status quo.

Most characters from Line Offline are part of Line's universe (the characters who are shown in the animated series are also Line Friends, and can be seen by users in Line Messaging App and used as emoticons)

## Line Town

#### Characters

* **Cony** (voiced by Aki Kanada in the Japanese dub and Sarah Hauser in the English dub) is a rabbit with a pleasant personality. She likes to go on a diet.

* **Brown** is a Canadian bear who likes salmon a lot. He is silent, and has a crush on Cony. He becomes scary when he gets angry, and notes appears when he feels good.
* **Moon** (voiced by Toshiyuki Morikawa in the Japanese dub and Michael Pizzuto in the English dub) is a manjū-shaped-headed man who loves the moon. His interest is playing video games. He sometimes tricks his friends when he is bored. His father is an adventurer.
* **James** (voiced by Yūto Kazama in the Japanese dub and Daniel Garcia in the English dub) is a narcissist with long, blonde hair. He is obsessed with his appearance, and is afraid of high places.
* **Jessica** (voice by Sachi Kokuryu in the Japanese dub and Catherine Fu in the English dub) is a cat who is knowledgeable about fashion and loves to cook a lot. She is Cony's best friend.
* **Sally** (voiced by Atsuko Enomoto in the Japanese dub and Catherine Fu in the English dub) is a chick who usually helps her friends. She often stays in the windmill tree hollow in the park. She likes karaoke.
* **Boss/Mister** (voiced by Nobuo Tobita in the Japanese dub and Michael Pizzuto in the English dub) is an almost completely bald middle-aged man with glasses. He appears as many different identities in every episode.
* **Leonard** (voiced by Megumi Han in the Japanese dub and Jesse McCartney in the English dub) is a little frog boy that looks up to Moon. He refers to Moon as an "elder brother". ("Longing For")
* **Edward** is a green caterpillar with a cap who often stays by Sally's side.
* **Cob Taro** (voiced by Nobuo Tobita) is a cobra with a Mohawk hairstyle and an eye patch that escaped from the zoo and now has a part-time job at the burger shop.
* **Dorothy** (voiced by Chie Kōjiro) is a hen who likes to take gossips. Cony fears her.
* **Mr. Kinoko** (voiced by Mitsuru Ogata) is a beaver who owns a mushroom dish restaurant and can cook mushroom dishes very well. *Kinoko* is the Japanese word for mushrooms

## Collaborations

On November 21, 2019, it was announced on the official Brawl Stars YouTube channel that Brawl Stars would collaborate with Line Friends, adding new skins based on Line Friends characters[21].

On December 12, 2019, Netflix collaborate with Line Friends to create an original animated series based on the characters from Brown & Friends.