Bloomberg Television (PatrZDZ's vision)

**Bloomberg Television** (on-air as **Bloomberg**) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.

## History

Bloomberg Television first launched in the United States in mid-1994 under the name **Bloomberg Direct** and was first carried on the then new satellite television service DirecTV. Within a year it was renamed **Bloomberg Information TV**, before it was shortened to its current name in 1997. The network has taken over the channel space of the-defunct Financial News Network, as well as hiring most of the former FNN workforce. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a *de facto* morning business show. Starting on July 1, 1995 the network's morning pre-opening bell programming (from 5:30 AM to 7 AM) began to also air on the USA Network, simulcast in a paid programming arrangement with the channel. The 5–8 a.m. block is the most-watched period for the network, according to Nielsen Media Research.

Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, *Starting Bell*, before the new graphics expanded to all of the network's programs on February 17, 2009.

In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news through the LCD screens beginning to proliferate fueling stations (currently, CNBC is GSTV's business news provider).

Bloomberg launched a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it. In mid-April 2013, DirecTV started carrying Bloomberg HD.

As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed. In May 2020, the network launched a 2160p 4K feed, using the larger screen space to communicate more news and information; it is currently exclusive to Samsung TV Plus, an ad-supported streaming service.

## International channels

In addition to the US version, Bloomberg Television has international variations of the channel. Most of them are in the local language of the countries they serve. The English language versions (i.e. UK and Asia Pacific) also simulcast a lot of Bloomberg US programming. Each Bloomberg receives localized advertising and a relevant datascreen.

Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association and the Caribbean Cable Cooperative.

In November 2011, Bloomberg announced the formation of Bloomberg TV Mongolia in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.

In February 2015, Bloomberg partnered with Canadian media company Corus to form Bloomberg TV Canada, which features U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg's Brookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers.

## Current channels

Most of the channels listed are not directly operated by Bloomberg, but are operated by local companies which franchise the Bloomberg brand and may take some of its English-language programming.

* Bloomberg Television (from Bloomberg Tower, Manhattan, New York City)
* El Financiero Bloomberg (from Mexico in Spanish and English)
* Bloomberg TV Malaysia (from Malaysia in Malay and English)
* Bloomberg Television Asia Pacific (from Hong Kong)
* Bloomberg Television Middle East (from Dubai)
* Bloomberg Television Europe (from London)
* Bloomberg Television Canada (from Toronto)
* Bloomberg HT (from Istanbul in Turkish)
* Bloomberg Television Mongolia (from Ulaanbaatar in Mongolian)
* Bloomberg Television South Asia (from Mumbai)
* Bloomberg Television Australia (from Sydney)
* Bloomberg Television Bulgaria (from Sofia in Bulgarian)
* Bloomberg Brazil (from São Paulo in Portuguese)
* Bloomberg Television Indonesia (from Jakarta in Indonesian)
* Bloomberg Television India (from New Delhi)
* Bloomberg Germany (in German)
* Bloomberg Television France (in French)
* Bloomberg Italy (in Italian)
* Bloomberg Television Philippines (in English and Filipino)
* Bloomberg Japan (in Japanese)
* Bloomberg Spain (in Spanish)

### United States service

Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack, who eventually returned to NBC News. The network also provides funding and studio facilities for the nightly PBS/WNET program All of It with Alison Stewart.

## Datascreen

Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.

Each portion of the Data Screen has a purpose and a mission:

* The Index Box - Bloomberg delivers an instant look at the most relevant stock indices for that point in the trading day.
* The Content Box - Puts what viewers are watching into context. For example: When a company is featured in the video screen area, the context box might display historical information relevant to the company.
* The Stock Ticker - Stay plugged into the markets with continuous scrolling stock quotes from the around the globe. We spell out the companies' names, so there's no need to memorize the ticker symbols. Stocks that are up appear in green, down in red, unchanged in white.
* The Headline Bar - Provides breaking news, drawing on the global strength of Bloomberg News coverage.

## Other platforms

The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook, and Twitter. Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the iPad. It is also available for free viewing on Pluto TV streaming service.

As of February 2019, the audio simulcast of Bloomberg TV is distributed on Radio.com website and app.