China Game Industry Annual Conference 2019

This article contains AI-generated translation.

 Author
 Published
 Previous

尊敬的冯局、各位领导老师、各位游戏行业朋友：
Respected Director Feng, esteemed leaders and teachers, and fellow friends in the gaming industry:

我是来自米哈游的刘伟。首先感谢协会及游戏工委的领导老师邀请我们米哈游参加今天的2019年度中国游戏产业年会。今天很高兴与各位分享和交流。
I am Liu Wei from miHoYo. First of all, I would like to express my gratitude to the leaders and teachers of the association and the Game Committee for inviting miHoYo to participate in today's 2019 China Game Industry Annual Conference. It is a great pleasure for us to share and exchange ideas with all of you today.

玩是人类的天性，游戏是人类精神世界向内发展的重要表现形式。短短几年时间，我们看到了中国游戏产业一步一个脚印，健康发展、稳健成长，如今在全球各主要市场都可以见到中国游戏的身影。游戏产业发展越大，我们需要承担的社会责任就越重，游戏企业应当有更大的担当。我们更欣喜地看到，在中宣部出版局的领导下，行业更加自律，更加注重社会责任，在游戏规范发展，在防沉迷、适龄提示、公益事业等方面做出了积极的努力，这些都让我们这些游戏从业者对中国游戏产业的未来充满信心。
Playing is a human nature, and games are an important manifestation of the inner development of the human spiritual world. In just a few years, we have witnessed the steady and healthy growth of the Chinese gaming industry, and now the presence of Chinese games can be seen in major markets worldwide. As the gaming industry grows larger, the social responsibilities we need to bear become heavier, and game companies should take on greater responsibilities. We are delighted to see that under the leadership of the Publishing Bureau of the Central Propaganda Department, the industry has become more self-disciplined and more focused on social responsibilities. Positive efforts have been made in the standardized development of games, preventing addiction, age-appropriate reminders, and public welfare initiatives. All of these have filled us, as game practitioners, with confidence in the future of the Chinese gaming industry.

今天我们游戏产业年会的主题是“使命：共建中国游戏产业新未来”，推动中国游戏产业健康可持续发展，满足更广大人群的精神文化需求，是我们所有游戏人的使命和职责。这里，我想结合我们米哈游发展的经验和历程，跟大家分享一下我们的实践：以IP构建为核心的游戏生产方式。我们认为中国游戏产业的未来一定会体现更多的文化属性和工业化趋势：
The theme of today's gaming industry annual conference is "Mission: Building a New Future for the Chinese Gaming Industry." It is our mission and responsibility as game practitioners to promote the healthy and sustainable development of the Chinese gaming industry and meet the spiritual and cultural needs of a wider audience. Here, I would like to share with you our experience and journey of development at miHoYo, focusing on our practice of IP-based game production. We believe that the future of the Chinese gaming industry will undoubtedly reflect more cultural attributes and industrial trends.

第一，中国游戏的未来，文化的底色一定会越来越深。
Firstly, the future of Chinese gaming will undoubtedly have a deeper cultural foundation.

十九大报告中明确提出，要讲好中国故事，展现真实、立体、全面的中国，提高国家文化软实力。游戏作为高附加值的文化创意产品，能快速赢得年轻人的认同。以游戏为载体的文化传播形式，对传播中国文化软实力，具有得天独厚的优势。特别是在国际文化输出方面，以中国历史为背景、中国游戏为载体、中国价值观为灵魂，能够让更多的人接受中国文化、风俗、价值观，在文化交流和软实力建设中具有重要意义，已经成为当前我们国家展现文化“软实力”的重要方式。
In the report of the 19th National Congress of the Communist Party of China, it is explicitly stated that we should tell China's story well, present a true, multi-dimensional, and comprehensive China, and enhance the country's cultural soft power. As a high-value-added cultural and creative product, games can quickly gain the recognition of young people. The cultural dissemination through gaming as a medium has unique advantages in promoting China's cultural soft power. Particularly in terms of international cultural outreach, using Chinese history as the background, games as the carrier, and Chinese values as the soul can enable more people to accept Chinese culture, customs, and values. It holds significant importance in cultural exchange and soft power building, and has become an important way for our country to showcase cultural "soft power" at present.

如今，中国日益站在了国际舞台的中央，我们可以输出我们的发达基础设施、输出我们物美价廉的产品、输出我们的科学技术。未来，我们更应当输出中国的文化创意产品，相比电影、电视剧，我认为中国的原创IP游戏在国际上具有更大的潜力，切入难度更小。这方面，迪斯尼是我们很好的学习的榜样。我们在座的很多人，从小看迪斯尼的动画片，长大了看迪斯尼的电影，如今生了孩子，还要带孩子去迪斯尼乐园。迪斯尼成功之处在于，他们不光输出产品，更多的是在输出美国的文化和价值观。
Today, China is increasingly standing at the center of the international stage. We can export our well-developed infrastructure, export our affordable and quality products, and export our scientific and technological achievements. In the future, we should also export China's cultural and creative products. Compared to movies and TV dramas, I believe that China's original IP games have greater potential and lower entry barriers on the international scene. In this regard, Disney serves as an excellent example for us to learn from. Many of us here have grown up watching Disney cartoons, later enjoying Disney movies, and now we take our own children to Disney theme parks. The success of Disney lies not only in exporting products but also in exporting American culture and values.

所以，游戏不光是在做产品，更要兼具文化底蕴，这个文化包括：价值观、世界观、IP、风俗、地理、历史等等多方面。这方面，我们深有体会，米哈游自创业以来一直专注于国产动漫游戏，我们特别重视游戏本身的文化内涵和属性，坚持走“原创+精品”的路线，秉持精工细作的匠人精神。我们的游戏产品平均研发周期在2-3年左右。因此，公司成立九年以来，仅推出了三款游戏产品，分别是《崩坏学园》，《崩坏学园2》，《崩坏3》，讲述的是崩坏的世界里人们克服种种困难，守护美好生活的故事。以IP构建为核心的研发之路，让我们迅速发展壮大成为一个国产动漫游戏细分领域领先的公司。
Therefore, games are not just about creating products; they should also possess cultural depth. This cultural aspect includes values, worldviews, IP, customs, geography, history, and more. We deeply understand this concept, and since its inception, miHoYo has been dedicated to developing domestic anime games. We place special emphasis on the cultural content and attributes of our games, adhering to the path of "originality + excellence" and embracing the spirit of craftsmanship in our meticulous work. Our game development cycle averages around 2-3 years. Therefore, in the nine years since the company was established, we have only released three game products: *Houkai Gakuen*, *Houkai Gakuen 2*, and *Honkai Impact 3rd*, all of which tell stories of people overcoming various difficulties and safeguarding a beautiful life in the world of Honkai. By focusing on IP construction in our research and development, we have rapidly grown to become a leading company in the field of domestic anime games.

我们积极响应中宣部出版局游戏精品出海的政策号召，目前除了在国内，我们在日本、韩国、东南亚都取得了不错的成绩。在精品+出海政策的指导下，公司过去这三年获得了飞速发展，公司营收和人员规模平均每年翻一倍。
We actively respond to the policy call of the General Administration of Press and Publication to promote high-quality games in overseas markets. Currently, in addition to the domestic market, we have achieved remarkable results in Japan, South Korea, and Southeast Asia. Under the guidance of the policy of high-quality products and international expansion, the company has experienced rapid development in the past three years, with annual revenue and staff size doubling on average.

第二，中国游戏的未来，工业化的趋势一定会越来越明显。互联网，移动互联网的飞速发展，让全球任何一个人，几乎可以无门槛的接触到其它国家的文化产品。（以米哈游为例，我们仅在上海，东京两地的机构，就可以覆盖全球六大区域，10种主要语言，近1亿多注册用户。）谁的游戏会全球流行，谁的文化能够抢占人类文化的制高点，比拼的是什么？比的是，谁能把自己的游戏，自己的文化，包装成最吸眼球，最能占据用户感官的具体产品体验。在电影领域，从好莱坞的全球化发展我们可以很清晰地看到，他们成功的关键在于形成了一整套成熟完善的电影工业体系。
Secondly, the future of the Chinese gaming industry will undoubtedly witness a growing trend towards industrialization. The rapid development of the Internet and mobile Internet has made it possible for anyone around the world to easily access cultural products from other countries with minimal barriers. Taking miHoYo as an example, with offices located in Shanghai and Tokyo alone, we are able to cover six major regions worldwide, support ten major languages, and have nearly 100 million registered users. The competition lies in whose games can become globally popular and whose culture can seize the commanding heights of human culture. What determines this competition? It is determined by who can package their games and culture in the most eye-catching and immersive product experiences for users. In the field of film, we can clearly see the success of Hollywood's globalization, which is attributed to the establishment of a mature and comprehensive film industry system.

我认为，未来中国游戏要做大做强，在国际上有一席之地，甚至占据大半江山，必须要能够建立出一条工业化生产的产品管线。对于一些小而美的产品，没有工业化没问题，可以作为一个代代相传的小作坊，把一件事情做到极致。但如果要做出更多的东西，服务更广泛的用户，就需要能持续不断地生产出高质量的大量的内容。做一个现代化的内容生产工厂，实现生产工业化，是必经之路。当前，中国游戏正处在一个亟需建立游戏工业化的节点上。
I believe that in order for the Chinese gaming industry to grow and thrive, to secure a prominent position internationally, and even dominate a significant market share, it is necessary to establish an industrialized production pipeline. For small and exquisite products, there is no problem if they remain non-industrialized and serve as a small workshop that passes down their craft from generation to generation, focusing on achieving excellence in one particular aspect. However, if we aim to create more products and cater to a broader range of users, we need to consistently produce a large volume of high-quality content. Establishing a modern content production factory and achieving industrialized production is an inevitable path. Currently, the Chinese gaming industry is at a crucial juncture that urgently requires the establishment of gaming industrialization.

那么，什么是游戏的工业化？是不是像福耀玻璃生产流水线一样，也是一个机器管线，一些产业工人在某些节点配合，进行重复生产劳动？我认为，游戏产品生产线的打造，其实和其他产业的抽象是一样的，需要经历，标准化，工具化，自动化，平台化，智能化这五个阶段。
So, what does it mean for games to be industrialized? Is it similar to a production assembly line in a glass manufacturing plant, where industrial workers collaborate at various stages to perform repetitive production tasks? I believe that the establishment of a game production line follows the same principles as other industries, which involve five stages: standardization, tooling, automation, platformization, and intelligence.

从过程上来说，每做一个稳定内容，都是有一条明确管线的，从第一天开始干什么，到半年后生产完如何验收，中间哪些环节，都有着明确的进度与标准。从内容上来说，能够用同样的生成工具，统一的标准生产，创造出生产者需要的各类产品。举个简单的例子，传统的汽车工业生产线搭建好后，只能生产出一样的汽车。而游戏的工业生产线搭建好，我们同样可以产出不同的产品。最终从结果上来说，能够大批量，稳定生产，高质量的游戏产品。
In terms of the process, each stable content creation follows a clear pipeline, starting from day one with specific tasks and progressing towards acceptance criteria after six months. Each step in the process has defined progress and standards. In terms of content, the goal is to use consistent production tools and unified standards to create various products that meet the needs of producers. For example, once a traditional automotive production line is set up, it can only produce the same type of cars. However, with a well-established game production line, we can create different products. Ultimately, the goal is to achieve large-scale, stable, and high-quality production of game products.

要做到工业化，一方面要建立完善的生产管线，另一方面要重视培养生产线上的人。可以说，游戏产业的工业化，一定是生产线和人的高度融合。对于游戏产品的生产，绝不是一遍遍的完全复刻。它对于人的要求更高，既要知道遵循标准，还要懂得如何发挥自己。这需要对生产者的认知，有一个巨大的升级。
To achieve industrialization, it is necessary to establish a comprehensive production pipeline and place emphasis on cultivating the individuals within the production line. It can be said that the industrialization of the game industry requires a high degree of integration between the production line and the people involved. Game production is not simply about repetitive replication. It demands a higher level of expertise from individuals who not only adhere to standards but also understand how to unleash their own creativity. This requires a significant upgrade in the understanding of producers.

我们要筛选掉只会盲目模仿不懂创新的人，我们还要把艺术家的自我执着的棱角磨掉，让他们可以融入标准与管线。这是一个艰难的过程，需要一个企业制度与企业文化的有机配合。
We need to filter out those who only blindly imitate without understanding innovation. We also need to smooth out the edges of artistic self-determination, allowing artists to integrate into the standards and pipelines. This is a challenging process that requires the organic coordination of corporate systems and culture.

米哈游一路走来，我们对能够从事游戏行业、做自己热爱的事业一直满怀感恩之心，我们过去取得的所有成绩，都来自于这个大时代的馈赠，我们只是恰逢其时，让我们的技术能够一展所长，让我们的产品在市场上能够有一席之地，让我们做游戏的初心能够一直长存。此次此刻，中国游戏产业这艘巨轮，已经进入“大航海”时代，中国游戏已经到了与国际巨头竞争的年代。米哈游愿意在这个过程中，做好游戏出海的先行者，做好中国文化的传播者，做好中国游戏工业化的探索者，为中国游戏的新未来，贡献我们的绵薄之力。
Throughout the journey of miHoYo, we have always been grateful for the opportunity to be part of the gaming industry and pursue our passion. All the achievements we have made so far are gifts from this great era. We were fortunate enough to showcase our skills, establish a presence for our products in the market, and keep our original intention of game development alive. At this moment, the Chinese game industry has entered the era of "great sea navigation," and Chinese games are now competing with international giants. miHoYo is willing to take the lead in game globalization, to be a disseminator of Chinese culture, and to explore the industrialization of the Chinese game industry. We are committed to contributing our modest efforts to the new future of Chinese games.