Myx

**Myx** (Template:IPAc-en, stylized as **MYX** or **myx**) is a Philippine pay TV channel based in Quezon City. The channel is targeted to youth audiences with music video as its primary content. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays which was adapted from video karaoke, a popular pastime in Asia. Since 2006, Myx has given the annual Myx Music Awards to the most influential personalities in the Philippine music industry.

## History

Myx was first aired on November 20, 2000 on ABS-CBN's sister television network, Studio 23 (now S+A). It was intended to be the replacement of MTV Philippines. It aired on Studio 23 during daytime, as a block-timer.

On February 14, 2002, ABS-CBN merged Myx on Channel 23 with then top-rating music cable channel, VID-OK. After the merger, Myx retained its name. However, it carried the format of VID-OK (which plays music videos with lyrics). At first, viewers of both predecessors were cold regarding the said change. However, Myx was able to gain significant audience compared to the channel's main competitors. Since then, Myx became the number one music channel in the Philippines.

On January 16, 2014, Myx stopped airing on Studio 23. This was after the closure of Studio 23 to give way to the new free-to-air sports channel, ABS-CBN Sports and Action (S+A).

In November 2015, the network celebrated its 15th anniversary. The month-long celebration started with "Myx Mo! 2015" at the SM Mall of Asia Concert Grounds on October 31, 2015. The following day, November 1, 2015, Myx re-branded with new shows and a new look with a major graphics overhaul. Myx also invited past and present VJs for the grand "Myx Homecoming" which was aired as a 4-part special. Finally, the network concluded the celebration with the airing of the *Myx 15* documentary on November 20, 2015, the launching day of Myx wayback in 2000.

Since July 30, 2018 until its May 5, 2020 shutdown (due to the Cease and Desist Order issued to NTC), Myx became available on ABS-CBN TV Plus at Channel 12 (DTT). It was launched as a free trial channel together with O Shopping, Asianovela Channel, Movie Central and Jeepney TV. Prior to this, there was Myx2, a tested complimentary channel and later on discontinued before TV Plus was officially launched in 2015.

On July 11, 2019, Myx launched a secondary YouTube channel called **All Music Myx** which features uploads of Myxclusive performances of artists from the Myx archives.

## VJs and hosts

*Main article: List of Myx VJs*
Myx has produced some of the most popular VJs in the country which includes Lourd de Veyra, Luis Manzano, Geoff Eigenmann, Heart Evangelista, Nikki Gil, Bernard Palanca, and Iya Villania. Since 2007, Myx has produced the annual Myx VJ Search with the aim of searching the country's best VJs. The finalists will be given the chance to be a VJ on Myx. The current VJs of Myx are Ai dela Cruz and Samm Alvero. They will be the only VJs for now as other VJs lose their jobs due to the retrenchment of employees in ABS-CBN.

## Programming

The majority of the programs of Myx is composed primarily of music-related programming which includes programs with music videos for specific genre, artists, as well as music video charts programs. Myx also shows concerts, events, and live performances. Myx also sponsors several special events for televised purposes as well as programs related to pop culture. The following are the list of shows currently airing on Myx.

### Daily Shows

These shows air different episodes per day.

* ***Mellow MYX*** – features mellow and love music videos from your favorite artists.
* ***MYX Backtrax*** – features music hits from the early 1950s to the early 2010s.
* ***MYX Moods*** (currently airing previous episodes) – features the playlists of your favorite artists depending on their selected mood.
* ***MYX Sure-Fire Hits*** – features music videos with no distractions.
* ***MYX Take 5*** – features 5 music videos from one featured artist.
* ***Pinoy MYX*** – features the latest and the classics of OPM music videos.
* ***Pinoy MYX Breakout*** - features music videos from up and coming local artists.
* ***Pop MYX*** – features the latest international pop music videos on the planet.
* ***Star MYX*** (currently airing previous episodes) – features the top 5 favorite music videos of all time from your favorite artists or celebrities.

### Chart Shows

These chart shows counts down the most voted and most requested local and foreign music videos.

* ***Template:Visible anchor*** – features the top 10 most voted and most requested local and foreign music videos every Mondays to Fridays.
* ***Template:Visible anchor*** – features the top 20 most voted and most requested local and foreign music videos in a weekly basis.
* ***Template:Visible anchor*** – features the top 20 most voted and most requested foreign music videos weekly.
* ***Template:Visible anchor*** – features the top 20 most voted and most requested local music videos weekly.

### Weekly Shows

These shows air different episode per week.

* ***Club MYX*** – features club, dance, and EDM music videos.
* ***MYX Ambushed*** (now back from hiatus and currently airing previous episodes) – features an artist dressed in disguise, which its goal is to ambush plain folks and witness. It is also the show wherein plain folks gets to showcase their singing skills through the ambush videoke.
* ***MYX Back2Back*** (now back from hiatus) – features 3 artists with 2 music videos from each of them.
* ***MYX Live!*** (also shown on All Music MYX) – features fresh and new live performances from artists weekly in their all new studio set up.
* ***MYX Olympics*** (now back from hiatus and currently airing previous episodes) – features a jam-packed game show played by your favorite artists and celebrities.
* ***MYX Presents*** (currently airing previous episodes) – features concerts, documentaries, MYXclusives, and locally produced specials.
* ***MYXed Lives*** (now back from hiatus and currently airing previous episodes) – features a one-day routine in an everyday life of some of the artists in the local music scene and sometimes, the MYX VJs.

### Acquired Shows

The following are the shows acquired by MYX.

* ***I Feel U*** - a talk-variety show hosted by Toni Gonzaga. It airs on MYX every Monday, 8:00pm.
* ***We Rise Together*** - a talk-variety show hosted by DJ Jhai Ho and various artists from Rise Artists Studio including Anthony Jennings, Arielle Roces, Belle Mariano, Charlie Dizon, CJ Salonga, Daniela Stranner, Gillian Vicencio, Jeremiah Lisbo, Markus Paterson, Patrick Quiroz, Vivoree Esclito, JC Alcantara, Kaori Oinuma and Rhys Miguel. It airs on MYX every Wednesday, Thursday and Friday, 7:00am and 8:00pm.

### MYX Shorts

These shorts air during commercial breaks, during a show, after the show ends or before the show starts.

* ***Kwento ng Kanta*** – features a story of how famous hits of your favorite artists started.

### Online Shows

These shorts air during commercial breaks, during a show, after the show ends or before the show starts.

* ***Make It Mondays with Dani*** – features a show hosted by former MYX VJ Dani Mortel that will bring you good vibes and positivity. It streams live on KUMU every Monday at 10:00am.
* ***MYX Fullscreen*** – features a live performance from your favorite artists in a full-screen, portrait video format. It streams live on KUMU every Friday at 8:00pm. Its previous episodes were uploaded on MYX's YouTube Channel.
* ***MYX Pop Quiz*** – an online game show hosted by VJ Ai which tests the players' knowledge in music, entertanment and pop culture in general. The players can win up to 100,000 KUMU coins. It streams live on KUMU every Saturday and Sunday at 12:30pm.
* ***MYX Pwestuhan*** – features a show where other KUMU live streamers appear on MYX's own KUMU account. It streams live on KUMU every Wednesday at 11:00am.
* ***Pop Cooltured*** – a vlog style show hosted by VJ Samm where she tries out different foods and makes reviews on them and does anything under the sun. It is uploaded on MYX's YouTube Channel and Facebook page.

### MYX Specials

These specials air during special days, events or occasions.

* ***#LoveOnMYX*** – give in to love on MYX as your favorite MYX VJs play your requested love songs for 24 hours on February 14 of every year, starting 12 midnight.
* ***MYX Halloween Special*** – a short movie presentation starring the MYX VJs in celebration of halloween. *Resthouse* was the first ever presentation in 2010, followed by *Singsing* in 2011, *Kadena* in 2012, and *Diary* in 2013. After 4 year hiatus, the halloween special returned in 2017 entitled *Kwintas*.
* ***MYX Marathon Special*** – features 24-hour music special of the featured artist. Some of the marathon specials are: *Michael Jackson: Salute to the King of Pop* (2009), *Pinoy MYX Independence Day Marathon* (2010), *I ♥ Kylie Minogue Marathon* (2011), *#myx**MARIAH**thon* (2014), *#myx**MADONNA**thon* (2015) and *MYX Backtrax: Linkin Park Marathon* (2017; 7 hours only)
* ***MYXAdventures*** – features the adventures of MYX VJs as they travel around the Philippines and abroad.
* ***Pantawid ng Pag-ibig: At Home Together Concert*** - A benefit concert to help the people who affected by the Luzon Enhanced Community Quarantine due to the COVID-19. Aired from 7:00pm to 1:00am together with ABS-CBN-2, S+A 23, ANC, Jeepney TV, DZMM Radyo Patrol 630, DZMM Teleradyo, Metro Channel, Asianovela Channel, MOR Philippines, iWant, and TFC.

### MYX on TV Plus

* ***MYX on KBO*** (weekends only)
* ***MYX on ABS-CBN TV Plus Channel 12*** (July 30, 2018 until May 5, 2020)

### GiMYX

* *MYX Mo!* (2002–2015)
* *MYX Music Awards* (since 2006)
* *MYX Slam Jam* (2007-2019)
* *MYX VJ Search* (2007–2012, 2014, 2017-2019)
* *Summer MYX Fest* (2007–2016)
* *Mnet Asian Music Awards (MAMA on MYX)* (2012-2019)
* *MYX Grand Fan Meet* (2014, 2016–2017)
* *myxph.com Vlogger Search* (2016)
* *MYX Moves: The Street Dance Competition* (2016-2017)
* *MYX Musiclass* (since 2020)
* *MYX Squadfest* (2018)
* *MYX Viewer and Online Promo*

### Previously aired on MYX

* *AniMYX*
* *Asia MYX*
* *Beat U.K.*
* *Billboard Music Awards* (2016)
* *Coca-Cola Music Studio*
* *Cyber MYX*
* *Dance MYX* (renamed *Club MYX*)
* *Dyan Banda*
* *First Seen On MYX*
* *Hello K-Idol*
* *iTunes Festival*
* *K12: The myxph.com K-Pop Countdown* (former online show)
* *Late Night MYX*
* *Later... with Jools Holland*
* *Morning MYX* (renamed *MYXilog*)
* *My MYX*
* *MYX 3 On 3*
* *MYX Bandarito*
* *MYX Celebrity VJ*
* *MYX Daily Top 10: International Edition* (now back to *MYX Daily Top 10*)
* *MYX Daily Top 10: Pinoy Edition* (now back to *MYX Daily Top 10*)
* *MYX Firsts* (renamed *MYX Sure-Fire Hits*)
* *MYX Forum*
* *MYX Halo-Halo*
* *MYX Headliner*
* *MYX Hit Chart: F4 Edition*
* *MYX Homecoming*
* *MYX It Up* (former online show)
* *MYX Mobile Top Picks*
* *MYX Most Viewed*
* *MYX Movie Date* (moved as a segment of MYX News)
* *MYX News*
* *MYX News Minute*
* *MYX Premiere*
* *MYX Remakes* (renamed *MYX Versions*)
* *MYX Sa Dos* (former version of *Star Music Video* on ABS-CBN)
* *MYX Sa Dos F4 Edition* (before *Meteor Garden* show on ABS-CBN)
* *MYX Sampler*
* *MYX Setlist*
* *MYX Speaks*
* *MYX Spotlight*
* *MYX Studio Sessions* (previous episodes uploaded online)
* *MYX Suburbia* (renamed *Urban MYX*)
* *MYX Throwback*
* *MYX Tugtugan*
* *MYX Versions*
* *MYXellaneous*
* *MYXilog*
* *MYXposed*
* *MYXtreme*
* *MYX Wer U At?* (previous episodes uploaded online)
* *One Music Be Discovered*
* *OPM MYX* (renamed *Pinoy MYX*)
* *OPM MYX Countdown* (renamed *Pinoy MYX Countdown*)
* *Pinoy Rock MYX*
* *Planet Rock Profiles*
* *Pop My MYX*
* *Pop MYX: K-Pop Edition*
* *Radio MYX*
* *Red Hot MYX*
* *Rhum on the Rock*
* *Rock MYX*
* *Star MYX: Palmolive's KC Concepcion Top 10 Edition*
* *Urban MYX*
* *Tanduay's First Five*
* *Top of the Pops*
* *World of Dance (season 1)*

## Abroad

In 2007, Myx TV (originally launched simply as Myx) was launched in United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States with music video as its primary content. It was later reformatted to become a general entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies. Myx TV is exclusively available in United States on over ten million households through a wide array of platforms such as cable, satellite, IPTV, online streaming, VOD and other over-the-top content platforms such as Roku, Samsung Smart TV, Samsung Blu-ray, Sony Bravia, Sony Blu-ray, and Opera Software.

## Myx on other platforms

* Myx magazine - was a bi-monthly magazine that complements the music channel.
* Myx compilations - was a series of music compilations released by PolyEast Records.
* Myx Mo! - was a yearly concert event launched in 2002. Today, Myx Mo! is now considered as the longest continuous annual music festival in the Philippines. The last Myx Mo was on the year 2015.
* Myx Charts - was a mobile app available in android and iOS devices.
* Myx 2 - was a digital sub-channel of ABS-CBN DTT. It was later discontinued before ABS-CBN TV Plus was launched in 2015.
* Social media - Myx's official social media accounts on Twitter and Facebook are among the biggest in the country, with over six million likes on Facebook and over five million followers on Twitter.
* All Music Myx - a secondary YouTube channel launched on July 2019. It brings curated performances of your favorite artists from the Myx archives regardless of what genre of music you're into.

## References

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1. ↑ Myx replaces MTV in the Philippines
2. ↑ Robi, Edward, Anton, and Dani ends stint as MYX VJs due to the ABS-CBN retrenchment of employees (September 2, 2020).
3. ↑ MYX Shows (February 18, 2019).
4. ↑ MYX Charts (February 18, 2019).
5. ↑ I Feel U on MYX (August 29, 2020).
6. ↑ Artists from Rise Artist Studio (August 29, 2020).
7. ↑ We Rise Together on MYX (August 29, 2020).
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## External links

* Template:Official website

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