Frosted Flakes

**Frosted Flakes** or **Frosties** is a breakfast cereal, produced by the Kellogg Company and consisting of sugar-coated corn flakes. It was introduced in the United States in 1952, as **Sugar Frosted Flakes**. The word "sugar" was dropped from the name in 1983.

Generic versions, such as store brands, are also available. Unlike many cereals (Cheerios, Shreddies and Rice Krispies, for example), the name “Frosted Flakes” is too generic to be trademarked, and thus it often shares its name with competitors.

## International names

* **Frosted Flakes** (U.S. and Canada)
* **Frosties** (UK, AU, most Commonwealth nations and European and Middle East countries; formerly **Frostis** in Spain)
* **Zucaritas** in Hispanic America (the word roughly translates as "Sugaries")
* **Sucrilhos** in Brazil
* **Corn Frosty** (コーンフロスティ) in Japan
* **Corn Frost** (Korean: 콘푸로스트) in South Korea

## Popularity

Frosted Flakes was the second best selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

## Marketing

### Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years, until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014. After Marshall's death, he was replaced with Tex Brashear. Van Horne also voiced Tony in a 1997 television commercial. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red bandana on all Frosted Flakes cereal boxes.

### Sponsorship

* Kellogg's was a major sponsor of *Adventures of Superman* throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are available on the DVD release of the series' first season.
* Frosted Flakes is a sponsor of Challenger Sports British Soccer Camps.
* From the mid 1990s to the mid 2000s, Frosted Flakes was a sponsor of children's programming on PBS, including *Sagwa*, *Dragon Tales* and *Barney and Friends*.

## Varieties

In Canada and the United States:
Frosted Flakes

* **Frosted Rice**, a crisped rice variant introduced in 1977, similar to **Frosted Rice Krispies** and **Ricicles**. Featured a younger, similar mascot named Tony Jr.
* **Birthday Confetti Frosted Flakes**, a 1997 cake-flavored version. Discontinued in 1997.
* **Cocoa Frosted Flakes**, a 1997 cocoa-flavored version. Discontinued in 2000.
* **Tony's Cinnamon Krunchers**, a 2003 cinnamon-flavored variant. Discontinued around 2005.
* **Whole Grain Tiger Power**, a 2005 version with added protein, fiber and calcium, very similar to Start. Discontinued in 2006.
* **Tony's Turboz**, a 2005 meal replacement variant similar to **Whole Grain Tiger Power**, available only in Canada.
* **Frosted Flakes Gold**, a 2008 honey-flavored variant. Reintroduced in 2018 as Honey Nut Frosted Flakes.
* **Frosted Flakes Chocolate**, a 2011 chocolate-flavored version. Reintroduced in 2013.
* **Banana Frosted Flakes**, a variant with flakes containing banana introduced in 1981. Discontinued in 1984.
* **Cinnamon Frosted Flakes**, a 2016 cinnamon flavored version.
* **Banana Creme Frosted Flakes**, a limited edition banana creme flavored version introduced in 2019.

In the UK and Ireland:

* **Toffee Flavoured Frosties** - Frosties with the taste of toffee (**Tony** - *New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're gr-r-reat!* (limited time only))
* **Frosties Chocolate** - Frosties with the taste of chocolate (**Tony** - *New Kelloggs Frosties Chocolate, discover the dark side!* (discontinued)
* **Frosties Stripes** - Frosties in the shape of thunderbolt symbols (discontinued)
* **Reduced Sugar Frosties** - Frosties with a third less sugar than regular Frosties

In Brazil and Sweden:

* **Sucrilhos Sabor Chocolate**, chocolate-flavoured Frosted Flakes.
* **Sucrilhos Sabor Banana**, banana-flavoured Frosted Flakes.
* **Sucrilhos Power**, chocolate-flavoured puffs, as opposed to flakes.

In Argentina:

* **Zucaritas Frutilla**, strawberry-flavoured Frosted Flakes.
* **Choco Zucaritas**, chocolate-flavoured Frosted Flakes.

In Mexico:

* **Choco Zucaritas**, chocolate-flavoured Frosted Flakes.

In Colombia:

* **Zucaritas Arequipe**, caramel-flavoured Frosted Flakes (Discontinued).
* **Zucaritas Power Balls**, Sphere-shaped Frosted Flakes.