Google Play 2020

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米哈游开发的《原神》作品在今年荣获了各个不同平台的奖项，其中2020Google Play年度游戏大奖也颁发给了《原神》，米哈游公司创始人刘伟与米哈游海外发行负责人金雯怡，受到Google Play的邀请，为大家讲述了米哈游公司过去的成长历程和未来的发展规划。
miHoYo's game *Genshin Impact*, developed by miHoYo, has won awards on various platforms this year, including the 2020 Google Play Game of the Year award. Liu Wei, the founder of miHoYo, and Jin Wenyi, the head of miHoYo's overseas distribution, were invited by Google Play to share the company's past growth and future development plans.

以下是演讲视频整理：
Here is a summary of their speech:

刘伟：首先非常感谢Google Play对于我们《原神》和米哈游的大力支持，也是在Google Play的支持下，我们《原神》获得了2020Google Play全球年度最佳游戏。接下来我也想借着这个机会，为大家分享一下米哈游的历程和接下来的一些发展。
Liu Wei: First of all, I would like to express my heartfelt gratitude to Google Play for their strong support of our game *Genshin Impact* and miHoYo. With the support of Google Play, *Genshin Impact* received the 2020 Google Play "Global Game of the Year" award. I would also like to take this opportunity to share with you the journey of miHoYo and our plans for the future.

## miHoYo Was Born in a University Dorm

2011年刘伟与自己两名合伙人正在上海交通大学读二年级研究生，当年三人都是非常简单的技术宅男，特别喜欢动漫与游戏。不过在2011年那个时间段，中国几乎没有符合三人想法的公司可以去，于是三人当下就决定在自己大学简陋的宿舍中创业，成立了工作室，取名叫米哈游。
In 2011, Liu Wei and his two partners were second-year graduate students at Shanghai Jiao Tong University. At that time, the three of them were simple technology enthusiasts who had a strong passion for anime and games. However, in 2011, there were hardly any companies in China that aligned with their ideas. As a result, they decided to start their own business right in their modest university dormitory and established a studio called miHoYo.

时间来到2011年12月1日，蜗居在大学宿舍中的米哈游，搬到了专门给大学生创业的孵化器，米哈游从一个简单的工作室正式成为了公司，也正因为如此，12月1日这个特殊的日子，就成为了米哈游公司的成立纪念日。
On December 1, 2011, miHoYo, which had been residing in the university dormitory, moved to an incubator specifically designed for college student entrepreneurship. miHoYo officially transformed from a simple studio into a company. It is because of this that December 1 became a special day, serving as the anniversary of miHoYo's establishment.

今年也是非常巧合的，在12月1日前夕《原神》获得了Google Play全球年度最佳游戏奖，因此给米哈游公司九周年纪念日增添了别样的色彩。非常感谢Google Play对于《原神》的认可和支持。
This year, there was an interesting coincidence. On the eve of December 1st, *Genshin Impact* won the Google Play's "Global Game of the Year" award, adding a unique touch to miHoYo's ninth anniversary celebration. We are very grateful for Google Play's recognition and support for *Genshin Impact*

米哈游在创业初期运气算是非常的好，拿到了100万元的天使投资，也是靠着这100万元的天使投资，米哈游才能走到今年。
miHoYo was fortunate in its early days of entrepreneurship as it secured a 1 million RMB angel investment. It was with this angel investment that miHoYo was able to reach where it is today.

## miHoYo's Three Important Milestones in the Past Decade

回顾过去的10年，米哈游是非常非常幸运的，整个过去10年ACG产业在飞速的发展，米哈游也跟随着ACG发展的浪潮一起蓬勃发展。刘伟认为在过去的10年拥有米哈游在发展历程上三个非常重要的时间节点，这里为大家分享一下。
Reflecting on the past 10 years, miHoYo has been incredibly fortunate. The ACG industry has experienced rapid development during this period, and miHoYo has flourished along with the wave of ACG growth. Liu Wei believes that there have been three crucial milestones in miHoYo's development over the past decade, which he would like to share with everyone.

1、2014年初《崩坏学园2》上线
1. Launch of *Houkai Gakuen 2* (Early 2014)

在2014年初时，米哈游成功上线发售了《崩坏学园2》，正式因为此作，国内ACG玩家圈子才第一次认识到米哈游这个公司，并且将米哈游公司成功带入了发展的快车道之中。在《崩坏学园2》发布之前，全公司上下只有仅仅7人，也正因此作的成功，公司才有了之后的快速发展。
In early 2014, miHoYo successfully launched and released *Houkai Gakuen 2*. It was with this game that the domestic ACG community first became acquainted with miHoYo as a company, propelling them onto the fast track of development. Prior to the release of *Houkai Gakuen 2*, the entire company consisted of just seven people. The success of this game paved the way for the company's rapid growth.

2、《崩坏学园3》通过Google Play走入全球玩家视野
2. *Honkai Impact 3rd* Reaches Global Players Through Google Play (September 2016)

2016年9月份，米哈游推出了《崩坏学园3》，是一款3D动作游戏，并且通过Google Play平台，将《崩坏3》带给全世界玩家，崩坏3也在日本、韩国、东南亚等全球很多国家地区都取得了非常不错的成绩，非常感谢Google Play的认可和支持。
In September 2016, miHoYo introduced *Honkai Impact 3rd*, a 3D action game, and made it available to players worldwide through the Google Play platform. *Honkai Impact 3rd* achieved great success in many countries and regions, including Japan, South Korea, and Southeast Asia. miHoYo expresses sincere gratitude for the recognition and support from Google Play.

3、今年新作《原神》再次走向世界
3. Release of New Game *Genshin Impact* to the World (2020)

2020年9月底，米哈游的新作《原神》一款开放世界游戏产品正式面向全世界玩家发售，Google Play在《原神》上线之前就提供了预注册等等在内的一系列支持，让《原神》在上线之后非常幸运的获得了全球玩家的热爱，包括日本、韩国、美国、德国、法国等等国家和地区《原神》都获得了非常不错的成绩。
In late September 2020, miHoYo released its new game, *Genshin Impact*, an open-world action role-playing game, to players worldwide. Prior to the launch of *Genshin Impact*, Google Play provided a series of support, including pre-registration, which greatly contributed to its success. *Genshin Impact* has received immense love from players globally, including countries and regions such as Japan, South Korea, the United States, Germany, and France, achieving remarkable results.

非常感谢Google Play对于米哈游过去10年的发展过程中的大力支持，也正因为有Google Play这样的平台支持，米哈游才能有幸的将崩坏系列和《原神》这样的产品带给全世界的玩家。今年年底《原神》能够获得Google Play2020年度最佳游戏，是米哈游过去10年中一个非常重要的里程碑，再次感谢Google Play对我们的支持。
miHoYo extends heartfelt thanks to Google Play for its strong support throughout the past 10 years of their development. It is thanks to platforms like Google Play that miHoYo has been able to bring the *Honkai* series and *Genshin Impact* to players worldwide. The recognition of *Genshin Impact* as the Google Play 2020 Game of the Year at the end of this year marks an important milestone in miHoYo's journey over the past decade. Once again, miHoYo expresses gratitude for Google Play's support.

## miHoYo's Endeavors Encompass Not Only Games But Also Creation of IPs

从创业的第一天起，米哈游就没有将自己的公司定位成一个游戏公司，而认为是一家做IP的公司。米哈游除了游戏工作室之外，公司内部还有漫画工作室、动画工作室、音乐工作室和周边工作室。米哈游将这些漫画、动画、音乐、周边和游戏都看作是一个整个IP的一体。也许游戏会有存在的生命周期，但是米哈游认为IP可以持续很长的时间。现今许多IP内容已经持续了10年20年甚至更长时间，对于我们米哈游来说也是希望未来能够将《崩坏》和《原神》这样的IP，能够持续经营创作10年、20年，能够成为影响一代人记忆的产品，这也是米哈游一直以来努力的方向。
From the first day of its founding, miHoYo never positioned itself as just a game company, but rather as an IP company. In addition to the game studio, miHoYo also has internal departments for manga, animation, music, and merchandise. miHoYo considers all these elements—manga, animation, music, merchandise, and games—as part of a unified IP. While games may have a limited lifecycle, miHoYo believes that an IP can last for a long time. Many IPs have already been ongoing for 10 or 20 years, or even longer. For miHoYo, the goal is to continue creating and operating IPs like *Honkai* and *Genshin Impact* for 10 or 20 years, aiming to become products that leave a lasting impact on a generation's memory. This has always been the direction that miHoYo strives towards.

米哈游在过去研发的产品非常非常少，因为米哈游研发产品有一个非常朴素的理念，那就是每个产品能够给玩家带来：“something new, something exciting, something out of imagination”每做一款新的产品或者新的系列，都会思考什么样的内容能够带给玩家一种新鲜的，激动人心的，甚至超出用户预期的体验。回顾米哈游过去每一代旗舰游戏都会有一次非常大的挑战和飞跃。
miHoYo has developed a very small number of products in the past because they adhere to a simple philosophy: every product should bring players "something new, something exciting, something out of imagination." With each new product or series, they consider what kind of content can provide players with a fresh, thrilling, and even beyond-expectations experience. Looking back, miHoYo's flagship games in each generation have faced significant challenges and made leaps forward.

我们在2014年推出《崩坏学园2》是一款2D的横版卷轴射击游戏，但到《崩坏学园3》时，米哈游将其制作成了3D动作游戏，这两款产品走的是完全不一样的玩法，这是因为团队觉得只有提供新鲜的、独特的、超出预期的体验，才能够给玩家带来惊喜。在2017年思考《原神》这款产品定位的时候，什么样的设计能够给玩家带来超出预期的体验呢？所以最终在大方向上定位成了开放世界。
In 2014, when we launched *Houkai Gakuen 2*, it was a 2D side-scrolling shooter game. However, with *Honkai Impact 3rd*, miHoYo transformed it into a 3D action game. These two products adopted completely different gameplay styles because the team believed that only by offering a fresh, unique, and surpassing experience could they surprise the players. When conceptualizing *Genshin Impact* in 2017, the team asked themselves what kind of design could provide players with an experience beyond expectations. As a result, they ultimately decided to position it as an open-world game.

其实大家知道，在《原神》之前，绝大部分的开放世界产品都是在主机和PC上的大制作才有，所以米哈游想如果这个时候能够给手机平台玩家带来一款开放世界游戏，那么将会是超出玩家预期的，所以从那时候开始，米哈游就开始了一场疯狂的旅途。
In fact, as you may know, prior to *Genshin Impact*, most open-world games were only available on consoles and PCs. So miHoYo thought that if they could bring an open-world game to the mobile platform at that time, it would exceed players' expectations. That's why miHoYo embarked on a crazy journey.

在2017年时的设想，米哈游的目标是150人的团队利用两年的时间把《原神》给制作完成，但是开放世界的开发难度远远超出了我们的预期，米哈游在开放世界游戏引擎等问题上，都没有什么经验，所以最终结果《原神》从立项到正式发布经历了整整3年半的时间，游戏上线时的研发团队超过了400人，到2020年底，整个游戏项目的研发费用也会超过1亿美金。
In 2017, miHoYo initially envisioned a team of 150 people using two years to complete the development of *Genshin Impact*. However, the complexity of developing an open-world game far exceeded their expectations. miHoYo had no experience with open-world game engines and other related issues. As a result, it took a total of three and a half years from project initiation to the official release of *Genshin Impact*. The development team grew to over 400 people by the time of the game's launch, and by the end of 2020, the total development cost for the game exceeded 100 million USD.

下面有请米哈游海外发行负责人金雯怡小姐为大家分享一下《原神》产品上线之后的一些成绩。
Now, let's hear from Ms. Jin Wenyi, miHoYo's Head of Overseas Publishing, as she shares some achievements of *Genshin Impact* since its release.

## *Genshin Impact* Storm Sweeps Across the Globe

金雯怡：自9月28日原神上线以来，便持续成为 Google Play 上全球各个国家和地区下载量最高的游戏之一，受到了来自全世界玩家的喜爱。目前原神的官方社群已经拥有 1,500 万的粉丝，在 YouTube 上获得了超过 1.5 亿次游戏视频的观看，在 Discord 上也是全球第一大的游戏社群——米哈游通过不懈的努力，为玩家创造了一个他们喜欢的世界。有一位原神玩家反馈说：“他每天往返于上班的路上要长达 4 个小时，过去，他总是感觉到精疲力尽，而现在这段时光成为了他每天最开心的时光。”
Jin Wenyi: Since the launch of *Genshin Impact* on September 28th, it has consistently been one of the most downloaded games on Google Play in various countries and regions worldwide, loved by players from all over the world. Currently, the official community of *Genshin Impact* has amassed 15 million fans, with over 150 million views of game videos on YouTube and the largest gaming community on Discord globally. Through relentless efforts, miHoYo has created a world that players love. One *Genshin Impact* player gave feedback, saying, "He used to feel exhausted after the long commute of four hours to and from work every day, but now, this time has become the happiest part of his day."

## Player-Created Content

我们常常为玩家对于《原神》的热爱而感动，同时我们更加敬佩于他们的才华，玩家们会对我们的游戏做各种各样的创作。 玩家们会 remix 游戏的音乐，写同人小说，cos 游戏里的角色，会创作 fan art。
We are often touched by the love players have for *Genshin Impact*, and we also admire their talents. Players engage in various forms of creative works related to our game. They remix the game's music, write fanfiction, cosplay as the characters in the game, and create fan art.

这张图中大家可以看到，左边是全球一些著名的Coser cos了《原神》中的游戏角色，右边是玩家自制的fan art，米哈游举办过一次小型的 UGC 活动，在短短的一周时间内就收到了来自全球超过 6,000 份玩家作品。
In this image, you can see on the left side some well-known cosplayers from around the world cosplaying as characters from *Genshin Impact*, and on the right side, there are fan arts created by players themselves. miHoYo has organized a small UGC (User-Generated Content) event and received over 6,000 player submissions from around the world in just one week.

## Support From the Google Play Platform

米哈游在《原神》上线之前，就对于不同国家地区的设备适配、玩家游戏习惯等问题寻求Google Play的帮助，Google Play以详细的数据帮助米哈游对于国外地区市场建立了基本的认知。
Before the release of *Genshin Impact*, miHoYo sought the help of Google Play regarding device adaptation and player gaming habits in different countries and regions. Google Play provided detailed data to assist miHoYo in establishing a basic understanding of foreign markets.

《原神》在针对于一些小语种地区的本地化优化方面，也是第一尝试，小语种地区的本地化不仅仅只是翻译，它还涉及到了当地的习俗了解，玩家语言使用习惯，专业的游戏用词，还有包括UX/UI操作习惯等等，在这些方面米哈游都得到了Google Play的local team大力帮助。
*Genshin Impact* also made its first attempt at optimizing localization for smaller language regions. Localization in these regions involved more than just translation; it required an understanding of local customs, player language usage habits, professional gaming terminology, UX/UI operation habits, and more. miHoYo received significant assistance from Google Play's local team in these areas.

另外，米哈游还长期保持了和Google Play广告团队的密切合作，游戏上线之前，米哈游就对各个国家和地区做了一些深入的分析，根据玩家提供的用户画像和Google提供的详细数据，让米哈游能够更加优化的分配广告预算，迭代营销推广计划，优化广告素材，确保了每一分钱都花在了刀刃上。
Furthermore, miHoYo maintained a close collaboration with Google Play's advertising team over the long term. Prior to the game's launch, miHoYo conducted in-depth analysis of various countries and regions. With the user profiles provided by players and detailed data from Google, miHoYo was able to optimize the allocation of advertising budgets, iterate marketing and promotional plans, and refine advertising materials to ensure that every penny was spent effectively.

除了 Google Play 给到的全球多次的推荐之外，Google Play local team 还帮助我们做了一些线上的推广，而这样的线上推广帮助我们更好地打开了《原神》在当地的知名度，这对原神后期取得的成绩有着非常大的帮助。
In addition to the global recommendations provided by Google Play, the local team also assisted with online promotions. These online promotions greatly contributed to raising awareness of *Genshin Impact* in local markets and played a significant role in its subsequent achievements.

在12月23日，我们将迎来《原神》1.2版本的更新，下面有请大家观看一下原神1.2版本的PV：
On December 23rd, we will welcome the update of Version 1.2 of *Genshin Impact*. Please enjoy watching the promotional video for *Genshin Impact* Version 1.2 below.

在这里1.2版本中，将释出一个全新的地块，在新龙脊雪山地块上，有全新的挑战玩法，当然新角色和新boss是不可或缺的。提瓦特大陆是一个由7城组成而成的大陆，而目前版本只释出了两个城市，在未来的时间里，我们将一个个释出剩余的5个城市给到大家，我们希望有一个理由能让玩家永远停留在提瓦特大陆和原神一起成长。
In Version 1.2, a brand new area will be released. On the new Dragonspine mountain range, there will be new challenging gameplay. Of course, new characters and bosses are indispensable. The continent of Teyvat consists of seven cities, and currently, only two cities have been released in the game. In the future, we will gradually release the remaining five cities to everyone. We hope to provide a reason for players to stay and grow with *Genshin Impact* in the vast land of Teyvat.

## miHoYo Needs You

刘伟：提瓦特大陆在发展，当然我们米哈游也在发展，在过去时间里米哈游一直保持着平均50%以上的增速，这样一个快速发展的公司，会面临许多的挑战和机会，米哈游每次的产品都在细分领域上刷新了业界的顶尖水平，借着《原神》上线的时间点，希望有更多的游戏行业优秀的人才能够加入到米哈游大家庭中来，大家聚在一起能够去做更多有挑战性的事情，因为米哈游的未来是星辰大海。
Liu Wei: Teyvat continent is developing, and of course, miHoYo is also developing. In the past, miHoYo has maintained an average growth rate of over 50%. As a rapidly growing company, we face many challenges and opportunities. Each of miHoYo's products has consistently raised the bar in their respective fields. With the timing of *Genshin Impact* going live, we hope to attract more talented individuals from the gaming industry to join the miHoYo family. Together, we can take on more challenging endeavors because miHoYo's future is limitless.

最后我们非常感谢能够得到Google Play的大力支持，并且给到我们这样一份巨大的殊荣，同时也感谢全球玩家对我们米哈游的热爱，我们一定会创造出“something new, something exciting, something out of imagination”的内容服务于我们的玩家，再次感谢！
Lastly, we are deeply grateful for the tremendous support we have received from Google Play, and for the great honor bestowed upon us. We also extend our gratitude to players worldwide for their love towards miHoYo. We are committed to creating content that is "something new, something exciting, something out of imagination" to serve our players. Thank you once again!