Clothespins

The Clothespins division was created in 2012 to house the private-labels and retail stores, so they can be used by several different storefronts owned by Sears Holdings. The predecessor of Clothespins being Sears Brands, which held brands to be both from Sears & Kmart in between 2006 to 2012.

## Clothespins - Products & Private-labels Division

* **7Goals** - Sleek activewear that combines fashion and function
* **28 Palms** - Silk, linen, and cotton Hawaiian shirts and relaxed-fit pants
* **40SEɅS** – Swimwear - Introduced in Clothespins 2020 video.
* **206 Collective** – Men & Women Shoes
* **1847 Rogers Bros.** – Cutlery, Silverware
* **365** – The brand consists of grocery items and household essentials, many of which are organic or produced without genetic engineering.
* **A For Awesome** - Soft, durable, and fun mix-and-match styles for boys and girls
* **A.C.E.** -
* **Adam Levine Collection** – Men's and women's clothing
* **Admira** -
* **Alkove** – Premium Lifestyle Furniture
* **Allegro Coffee Company** – Coffee, Tea
* **Allen** – Washing machines
* **Allstate** – mopeds, vehicle parts, insurance
* **Almer Coe** – Fashion, Glasses - Introduced in Clothespins 2020 video.
* **Alphaline** – Electronics accessories, cables, headphones (video-on-demand service powered by Prodigy under the same name launched in 2010)
* **Alpine Design** – seasonal clothing and outdoor goods
* **Amazing Baby** -
* **Amanda Stewart** – Women's clothing and accessories
* **AmazonBasics** – home goods, office supplies, tech accessories, home improvement items, offering kitchen and bath hardware
* **Amazon Collection** – jewelry
* **AmazonCommercial** -
* **Amazon Elements** – baby wipes and (formerly) diapers, a line of vitamins and supplements
* **Amazon Essentials** – clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity.
* **Amazon Essentials Fit by DXL** - Big and tall menswear
* **Amazon Kitchen** – Prepared Foods & Meals
* **Ambassador** – Luggage, Suits
* **Amplify** – Pre-teen boys and young men's clothing and shoes
* **Antoine** – Cosmetics, Hair Care
* **Arabella** - intimate wear
* **Arnold Brand** -
* **Aspire** – Women's sportswear
* **Athletech** – Athletic clothing and shoes
* **Attitude** – Fashion-forward ladies’ fashion collection
* **Aurique** - women's activewear
* **Bally Total Fitness** – protein bars, protein shakes, and merchandise (Created in 2012; acquired in 2019) - Introduced in Clothespins 2020 video.
* **Basic Care** - over-the-counter (OTC) medication
* **Basic Editions** – Men's, women's and children's clothing
	+ **BE Sport** – Sportswear sub-brand of Basic Editions - Introduced in Clothespins 2020 video.
* **Belei** - clean skincare line
* **Better Spaces** – Home Decor
* **Bear & Boy** – Boys' clothing - Introduced in Clothespins 2020 video.
* **BFT** – Teen clothing and accessories - Introduced in Clothespins 2020 video.
* **Big Buck** -
* **Big O** – Tires
* **Bird's Nest Outdoor** – home decor Introduced in Clothespins 2020 video.
* **Birthstone** – Jewelry
* **BoardWalk Vibes** – Summerwear
* **Bodyfit by Sports Authority** – Fitness accessories
* **Bodytech** – Nutritional Supplements (acquired in 2019), fitness equipment, yoga equipment (Introduced in 2020) - Introduced in Clothespins 2020 video.
* **Bond Street** -
* **Boyville** – boy's clothing
* **B'rer Fox** – Clothing (created to compete with brands like L.L. Bean and Eddie Bauer) - Introduced in Clothespins 2020 video.
* **Bread & Circus** -
* **Bread of Life** – Grain-based Foods
* **Bright Ideas** – Lamps, Candles, Flashlights
* **Buttoned Down** – Men & Women's Suiting, Sweaters, Accessories, Tailors
* **Cable Stitch** – Women's Fashion (focuses on sweaters & cable-knit clothing)
* '*Camp Moonlight* - Playful styles featuring the season's newest trends
* **Cannon** – Bed, and bath linens
* **Canyon River Blues** – Men's and women's clothing (a children's sub-brand called CRB Kids also exists)
* **Cat & Co** – Cat supplies
* **Celebration Central** – Party goods and seasons décor
* **Celestial Star** – Diamond jewelry
* **Central Green** – Organic groceries - Introduced in Clothespins 2020 video.
* **Challenge by GNC** -
* **Challenge Records** – Record Label
* **Champion Breed** – Dog supplies
* **checkmate** – Office and school supplies - Introduced in Clothespins 2020 video.
* **Cherrydale Farms** – Confections, Candies - Introduced in Clothespins 2020 video.
* **Cheryl Tiegs** – Clothing
* **Chromite** –
* **Classmate** – Children's Clothing, School Uniformwear
* **Cloth World** – Fabrics
* **CirqFIT** – Women's sportswear and fitness equipment - Introduced in Clothespins 2020 video.
* **Citation** – Appliances
* **Civic** – Watches
* **Clifton Heritage** - Staple button-downs in a variety of colors and prints
* **Climax** -
* **Coastal Blue** - Trendy, supportive swimwear, including bikinis, one-pieces, tankinis, cover-ups, and plus-size options
* **Coiffures Americana** – Cosmetics - Introduced in Clothespins 2020 video.
* **Coldspot** – Appliances (refrigerators, freezers, dehumidifiers, and window air conditioning units)
* **Colormate** – Bedding and bath accessories
* **Comfort Denim Outfitters** - Medium-weight jeans that prioritize flexibility, fit, and durability
* **Companion** – Tools
* **Concept 3 by Skechers** - Shoes
* **Conqueror Records** – Record Label
* **CopyMax** – Office Supplies, Printers
* **Corbeil** – Appliances
* **Core 10** - Womens Athleisure line
* **Cornucopia** – Produce
* **Covington** – Men's and women's dress wear.
* **Crafted Collar** - Business casual button-downs in neutral colors and prints
* **Craftsman** – Tools
* **Cravenette** -
* **Cromax** -
* **Cursive** – Wines
* **Crunch Fitness** – Home fitness equipment and athletic wear - Introduced in Clothespins 2020 video.
* **Daily Ritual "Daily/Ritual"** – Casual Womenswear
* **Dashmate** – Automobile radios and tape players
* **David Bradley** – Farm machinery and equipment
* **Davis Tires** – Tires
* **Denim Bloom** - Jeans in a variety of styles, including skinny, bootcut, and cropped
* **DieHard** – Batteries, work clothing, Garages and work shoes
* **Doublebody** -
* **Doug's Fountain** - Soft drinks
* **Dr. Johnson's** – Shoes
* **Dulce Bestia by House of Skye** - formalwear
* **Dunlap** – Tools
* **Easy Living** – Paint, Painting equipment
* **Eatons** – Upscale clothing
* **Economy** – Iceboxes, fountain pens, sewing machine cabinets, gasoline engines, portable saw rigs, farm equipment, cream separators
* **EduMax** – Educations toys and games, school supplies
* **Elgin** – Bicycles
* **Ella Moon** – Bohemian-style women’s wear
* **Elmore** -
* **Emma Riley** - Cute, printed girls' party dresses
* **Essential Home** – Bed, bath, and kitchen supplies
* **Essentialist** - Sophisticated essentials with classic, clean details
* **Everdry Brand** -
* **EverReady** -
* **Everlast** – Men's, women's, and children's athletic apparel and footwear; through a licensing deal
* **Evolv** – Tools
* **Excargo** – Backpacks, Suitcases, Car Top Carriers
* **E-Z-est-Way** -
* **Fabricland** – Fabrics
* **Fabric King** – Fabrics
* **Fairy-Touch** – Hair Nets
* **Falcon Brand** -
* **Famoserge** -
* **Fibre-Craft** – Furniture
* **Flex-Eze** – Shoes
* **Flint-Rock** – Shoes
* **Floridian Breeze** – Beachwear
* **Flower of the Flax** -
* **Focal** – Audio and visual equipment
* **Four Corners** – Arts and craft supplies - Introduced in Clothespins 2020 video.
* **Francine** -
* **Franklin** – Sewing Machines, Sewing Supplies
* **Franklin & Freeman** – Men’s dress shoes
* **Franklin Tailored** – Men’s suits and dress wear
* **Free Spirit** – Bicycles
* **Fresh & Wild** -
* **Fresh Fields** – produce, grain-based foods, seeds
* **FurnitureMax** – Office Furniture
* **Gibraltar** – Shoes
* **Girl Xpress** – Young Women's wear
* **Gold Bond** – Footwear
* **Goldentone** – Musical Instruments
* **Good Brief** - Soft and breathable boxers, briefs, and loungewear
* **Goodsport** - Mens & Womens Activewear
* **Goodthreads** – Denimwear, Casual & Professional Menswear & Womenswear
* **Goolagong** – Clothing
* **Gorilla Sports** – Sporting goods, Fitness equipment - Introduced in Clothespins 2020 video.
* **Guest Chamber** – Sheets, Pillowcases
* **Handiman** – Line of tractors and walk-behind equipment
* **HALE** - Modern denim styles with unexpected washes, hems, and embellishments
* **Happy Belly** – snack food items (2016-present), milk delivery service (2019-present)
* **Harmony House** – Interior decorating products
* **Harris** – Suits, Dresses
* **Haven Outerwear** - Chic coats, puffers, and rain jackets, all under $100
* **Hayden Rose** - Fun and effortless pieces for teens
* **Hearthside** – Rug looms and quilting frames
* **Hechinger** – Lumber, tools, hardware, garden supplies, and plants.
* **Hercules** – Work clothing, appliances, sewage systems, letter jackets, fire extinguishers, heavy-duty coveralls, home heating systems
* **Hillary** – Camping and outdoor gear
* **Holly's** – Microwave meals, Bakery food
* **Homart** – Heating and cooling systems, plumbing supplies, electrical supplies, kitchen cabinets, building supplies
* **Home Quarters Warehouse** – Garden Supplies, Furniture, Home Decor
* **Homestead** -
* **Honor** -
* **House of Fabrics** – Fabrics
* **House of Nine** – womenswear - Introduced in Clothespins 2020 video.
* **House of Skye** - intimate wear
* **Indian Head** -
* **Indigo Blue** -
* **Indigo Society** - High-stretch, comfortable, and stylish jeans
* **Informed Nutrition by GNC'** -
* **Innuendo** – lingerie (created to compete with brands like Victoria's Secret, American Eagle Outfitters' Aerie, and Abercrombie & Fitch's Gilly Hicks)
* **Isle Bay Linens** - Lightweight, island-inspired styles to take on your next vacation
* **J. C. Higgins** – Sporting goods, camping
* **Jaclyn Smith** – menswear & womenswear
* **James & Erin** – Flowy dresses and tops for women
* **Jess** (formerly Jessica) – women’s apparel and accessories
* **JetFuel** – Nutritional supplements (acquired in 2019), Sports Drink (Introduced in 2020, partnership with Keurig Dr Pepper) - Introduced in Clothespins 2020 video.
* **Joe Boxer** – Men's and women's underwear and sleepwear
* **Kenmore** – Appliances, grills, vacuums (Sears brand also sold in other stores)
* **KCafé** – Coffee and tea
* **KGRO** – a brand of Kmart that is used exclusively in each store's Garden Shop. It stands as Kmart's brand of fertilizers and plant seeds, garden and power equipment.
* **Kid Nation** - Graphic tees, neutral knit sweatshirts, comfy leggings, and more
* **Kleinert's** -
* **Kold Feet** - athletic socks
* **Kromedge** – Sawblades, dadoes, moldering heads, router bits
* **La Belle** – Luggage
* **Lark & Ro** – Sleek women’s wear
* **Launderite** – Pillowcases, Sheets
* **Laura Scott** – Women's clothing
* **Law, Incorporated** – Menswear, Suits - Introduced in Clothespins 2020 video.
* **Leather Architect** - Genuine leather RFID-blocking wallets and bags
* **Lily Parker** - Relaxed and distressed denim tops and bottoms
* **Little Ones** – Baby care
* **Loop** – Energy drink
* **Love That "❤That"** – Frozen Treats, Candies - Introduced in Clothespins 2020 video.
* **Lucky Coin** – Arcade Cabinets, Pinball Machines
* **LXI** – Stereo audio components and systems (discontinued), garages
* **Lyfe** – exercise bikes, fitness equipment, yoga equipment (Created in 2020) - Introduced in Clothespins 2020 video.
* **Lyric** – Cosmetics, Hair Care
* **Madeline Kelly** - Practical and comfortable underwear in neutral colors
* **Madison Denim** - Premium denim in a variety of washes, details, and fits, all under $100
* **Mae** – women's lingerie, sleepwear, bras, and underwear
* **Mama Bear** – baby wipes, baby food, diaper pail refills, and baby laundry detergent. In 2018, the brand began selling newborn through size six diapers.
* **Mariella Bella** - Contemporary knit dresses and tops
* **McKids** – Children's clothing brand used under license from McDonald's.
* **Merchant of Vino** – wine
* **Meritas** -
* **Metaphor** – Women's clothing
* **Minnesota** – Sewing Machines, Sewing Supplies
* **Mint Lilac** - Colorful activewear for all levels of activity and movement
* **Moon & Back** - 100% organic cotton baby essentials, such as bodysuits, bibs, and shirts
* **Motorvator** – Car Batteries
* **Mountain Falls** – Dish Shop, Laundry Detergent, Hair Care, Baby Wash, Bath & Body Wash, Skin & Sun Care, Oral Care, First Aid, Hand Hygiene, Cough & Cold, Nail Care, Travel Size
* **Mrs. Gooch's** -
* **Mytrition** – Nutritional supplements (acquired in 2019) - Introduced in Clothespins 2020 video.
* **Nation-ALLS** – denimwear
* **National Call** -
* **Nature's Heartland** -
* **Nature's Wonder** - Vitamins & Supplements
* **neon** – Face Cosmetics - Introduced in Clothespins 2020 video.
* **Nevada** – Denim wear (Menswear, Childrenswear)
* **Next Step** – Nutritional supplements (acquired in 2019) - Introduced in Clothespins 2020 video.
* **No Excuses** – Pre-teen girls and young women's clothing, accessories, and cosmetics.
* **Nod by Tuft & Needle** - Mattresses
* **Norman Rockwell** – art supplies, paint
* **North Eleven** – Comfortable cover-ups, ponchos and kimonos for women
* **Northwest Territory** – Men's and women's clothing and camping gear
* **Nulife** -
* **Ocean Blues** - Mix-and-match bikini separates and flattering one-pieces
* **Oscar de la Renta** -
* **Outdoor Life** – More rugged men's and women's clothing.
* **OW** – Office Equipment, Office Furniture
* **Oxford Records** – Record Label
* **Pacemaker** -
* **Painted Heart** - Easy-to-wear and sophisticated tops, bottoms, and dresses
* **Palm Beach** -
* **Paris Sunday** – Dresses and casual tops
* **Parkside** – outdoor games and trampolines
* **Pasha** – Mountain Wear, Sport Shoes
* **Passport** – Men's and Women's clothing (inspired by various cities)
* **Peak Performance Nutrition "P2N"** - supplements
* **Peak Velocity** - Moisture-wicking, quick-drying shirts, hoodies, and shorts
* **Penske** – Automotive testing tools
* **Performance Radial GT** – Tires
* **Permanex** – Blow-molded polyethylene tool storage cases, gas cans
* **Personal Identity** – teen clothing and footwear
* **Pet Craft** - Pet Habitats & Supplies
* **Phillis** -
* **Pilgrim** – Clothing
* **Pinnacle** – Formal wear - Introduced in Clothespins 2020 video.
* **Pinzon** – textiles, kitchen utensils, paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, jewelry, and other household goods
* **Play Time** – Children's Clothing Toys and board games
* **plnt** – Nutritional supplements (acquired in 2019), Protein Bars, produce, Ready-to-Make Vegan Meals (added in Mar 2020) - Introduced in Clothespins 2020 video.
* **Plumberry** - Carefree and creative festival-ready looks like jumpsuits, rompers, and one-shoulder tops
* **POUND** – fitness equipment - Introduced in Clothespins 2020 video.
* **Presto!** – laundry detergent, household paper towels, toilet paper
* **ProBio Care** – Nutritional supplements
* **Profile** – Shoes
* **PROformance** – Stereo audio components and systems (replaced LXI)
* **pURe natURe** – Coffee, Tea - Introduced in Clothespins 2020 video.
* **Purity Brand** -
* **Quality Durables Co.** - Rugged essentials with a worn-in feel
* **R1893** – Women's clothing, primarily jeans
* **Ram** – Golf, Golf Equipment
* **Ravenna Home** - Furniture, Lighting, Home Decor, Bedding
* **Rebel Canyon** - Laidback streetwear
* **Regatta** -
* **Revelation** – Firearms
* **Revly** - Vitamins & Supplements
* **Rim** – Sportswear
* **Rivet** – Furniture (with 1-year warranty), Lighting, Textiles, Decor & Bedding
* **Roebuck & Co.** – Men's, women's, and children's clothing and shoes
* **Roebucks** – Formerly clothing, now used for men's work shoes
* **Rollic** -
* **Rosemary** -
* **Ruffo-Wear** -
* **Rugged Mile Denim** - Ethically sourced and sustainably produced "performance" denim
* **S House** – Coffee - Introduced in Clothespins 2020 video.
* **S.R. Best** -
* **SA Gear** – men's sportswear and fitness equipment
* **Saranac Buckskin** -
* **Savoir Faire** - Special occasion dresses with a focus on five silhouettes
* **Scout + Ro –** Children’s clothing for boys and girls
* **Seventeen** – Young women's clothing (part of a 2014 license deal with the magazine of the same name)
* **Signature Society** - Romantic, feminine dresses and tops
* **Silly Apples** – Toddlerwear, Babywear
* **Simple Joys by Carter's** – children's clothing
* **Simply Emma** – Women's clothing and jewelry
* **Simply Styled** – Men's, women's, and children's clothing and shoes
* **Sims** – seasonal clothing and snowboards
* **Silvertone** – Stereos, televisions, musical instruments
	+ **Silvertone Records** – Record Label
* **Smart Sense** – Groceries, health, and household goods
* **Smitten** - Leggings for every style and occasion
* **Social Graces** – formalwear, evening gowns
* **Society New York** – Work wear for women
* **Sofia by Sofia Vergara** – Womenswear
* **Solimo** – kitchen and home goods
* **Something for Everyone** - contemporary streetwear
* **Spectrum** – Paints, Paint Supplies
* **Spotted Zebra** - Childrenswear "with personality"
* **Stevens Duree** – Bedspreads
* **Stifel** -
* **Stocking Fox** - Tights and socks in a variety of styles
* **Stone & Beam** – Furniture (with 3-year warranty), Rug, Lighting, Bedding & Decor
* **Structure** – Men's clothing and shoes (originally owned by Express, Inc. before Sears bought it in 2003)
* **Suite Alice** - Modern workwear that transitions well to post-work events
* **Super Supplements** – Nutritional Supplements - Introduced in Clothespins 2020 video.
* **StyleSquare** – Hats
* **Supertone** – Musical instruments, sheet music
	+ **Supertone Records** – Record Label
* **Ted Williams Brand** – Sporting goods
* **Texas Steer** – Workboots, Boots
* **The Cambridge Collection** - Formal dresses bridesmaids will actually love
* **TheDrop** (part of the Verv Project) – Modern & Retro Clothing
* **The Fix** - Fashion-forward sneakers, heels, flats, and bags
* **The Lovely Tote Co.** - Totes, bags, and backpacks in bold colors and prints
* **The Luna Coalition** - Youthful athleisure with some graphic prints
* **The Plus Project** "the+project" - plus-size mens & womenswear
* **The Slumber Project** - mens & womens longewear & pajamas
* **The Foundry** –
	+ Bottle & Jar Cutter
	+ Potato Chip Machine
	+ Speed-Tufting Kit
	+ Rhinestone & Stud Setter
	+ The Cookie Machine
	+ The Ice Cream Machine
* **The Wax Works** – Candles - Introduced in Clothespins 2020 video.
* **Thom McAn** – Shoes (although the brand is independent from Sears Allaince, there is an agreement put in place since 2002, that Thom McAn shoes can be found in various Sears Allaince-owned stores, as well as Thom McAn's own storefronts.)
* **Thoro-Dri** -
* **Tommy Armour** – Golf, Golf Equipment
* **Tough Ones** – Car Batteries
* **Toughskins** – Children's clothing
* **Tower** – Cameras, photo supplies, office equipment
* Trailside Supply Co. - Athleticwear made for the outdoors
* **TREO** -
* **Trimline Brand** -
* True Angel - Casual sweaters and cardigans
* **TrueTone** – Audio Equipment, Electronics
* Ugly Fair Isle - unisex ugly holiday sweaters
* **Uniq Form** – Gaming Equipment, Furniture, T-Shirts
* **Van Elle** – Children Clothing
* Vedaka - Vedaka is a brand of Amazon India for groceries, spices, pulses, lentils, flours, teas, grains, oils, dry fruits and such everyday items.
* Velvet Rope - Form-fitting party dresses and clubwear
* **Verv** – Modern Clothing (T-Shirts), Phone Accessories (Originally intended to be a chain to rival Urban Outfitters, the project turned into the Your Style service)
* **Viking** – Appliances
* **Vineyards 1892** – Wines
* **Wag** – Dog Food (Introduced in May 2018, Wag is an exclusive brand of dog food. The brand's name and logo were derived from Wag.com, which was acquired by Chewy and later shut down.)
* **Waldes "Koh-i-noor"** -
* **Weatherbeater** – Paint, Painting equipment
* **Weatherwise** – Tires, Siding
* **WellSpring** -
* **Western Flyer** – Bicycles
* **Whitmore** -
* **Wickedly Prime** – In early 2017, Amazon launched a line of snack foods under the name Wickedly Prime. The products, such as chips and cookies are only available to Amazon Prime members in the United States.
* **Wild Meadow** - Cocktail and event dresses in vintage-inspired prints
* **Wild Oats** – cereals, grocery items
* **Wizard** – Tools, Lawn Mowers, Tillers, Boats
* **Wlodek** – Deli Meats
* **Wood Paper Company** - Modern classics like utility jackets and chinos
* **World's Fare** – Ready-to-Make Meals - Introduced in Clothespins 2020 video.
* **Wye River** – Furniture
* **Young'ns** – Young children's clothing, baby gear, and baby, toddler, and preschool toys
* **Zoeez Naturals** - Pet Health

### Clothespins - Retail Division

* **Bally** - Shoes
* **Escada** - Women's Fashion, Handbags, Shoes, Fragrances, Eyewear
* **Lands’ End**
* **Lucky Brand Jeans** - Acquired in 2013
* **Mexx** - Clothing, Accessories, Perfumes, Linen
* **Oscar de la Renta** -
* **Paper Source** - Acquired in 2013
* **Restoration Hardware** - Acquired in 2007
* **Roberto Cavalli** - Clothing, Fashion Accessories, Perfumes, Interior Design, Hospitality
* **Sur la Table** - Acquired in 2011
* **Tourneau** - Acquired in 2018