Matsuno Family

Matsuno Family, also known as Mafia Matsu (マフィア松 ), is a set of merchandise by Algernon Product that features the sextuplets as part of a mafia family.

The set was first introduced for event Animate Girls Festival 2016, where teaser images revealing each sextuplet were posted everyday on distributor Café Reo's Twitter from September 2 to September 5, 2016. The merchandise created with this first set of designs included keychains, badges, and clear files, which were sold from November 5 to November 6, 2016. Additionally, a shopping bag was included with every order (this would be the same for every year), and for every customer who spent at least 3000 yen, a card was included. On February 24, 2017, due to high demand, it was announced that more merchandise with these designs would be made. The new merchandise included acrylic stands, more badges, and tote bags. These were released for general retail on April 2017. Two years later, in July 24, 2019, LINE themes of these designs were also released.

Later that year on August 3, 2017, it was revealed that the Matsuno Family designs would make a return for Animate Girls Festival 2017, but this time in chibi form. Two versions of the designs were revealed, the first called Welcome to Matsuno Family, and the second Tonight's the Best Night Ever!!! (今夜はサイコー！！！). The merchandise created with these designs included badges, keychains, and clear files. These were sold at the event from November 3 to November 4, 2017.

On August 23, 2018, a video was posted that revealed that the Matsuno Family designs would make a return in Animate Girls Festival 2018, this time with brand new illustrations. The merchandise created with these designs included keychains, badges, post cards, and even boxes of "cigarettes" (cola-flavored cigarette shaped candies). These were sold from November 10 to November 11, 2018.

Over two years later on April 16, 2021, outfits based on the Matsuno Family designs to be used on the plush dolls introduced with the Chewing Gaaaaaamm set were also announced, which were released in early July 2021.

GalleryMatsuno Family 2016 Main DesignsMatsuno Family 2016 KeychainsMatsuno Family 2016 BadgesMatsuno Family 2016 Clear FilesMatsuno Family 2016 Event BonusesMatsuno Family 2016 Badges 2Matsuno Family 2016 Acrylic StandsMatsuno Family 2016 Tote BagsMatsuno Family 2016 LINE Theme (Oldest Trio)Matsuno Family 2016 LINE Theme (Youngest Trio)Matsuno Family 2016 LINE ThemeMatsuno Family 2016 Full PreviewMatsuno Family 2017 PreviewMatsuno Family 2017 Merchandise ListingMatsuno Family 2017 Badges (Welcome to Matsuno Family ver.)Matsuno Family 2017 Badges (Tonight's the Best Night Ever!!! ver.)Matsuno Family 2017 Keychains (Welcome to Matsuno Family ver.)Matsuno Family 2017 Keychains (Tonight's the Best Night Ever!!! ver.)Matsuno Family 2018 Main DesignsMatsuno Family 2018 KeychainsMatsuno Family 2018 BadgesMatsuno Family 2018 PostcardsMatsuno Family 2018 Cigarette CandyMatsuno Family 2018 Bonus BagMatsuno Family Plush Doll Outfits

General References:

1. ↑ https://twitter.com/CafeReoInc/status/1032553367954894848
Gallery Image Sources:

1. https://twitter.com/CafeReoInc/status/778159370978885632
2. https://twitter.com/CafeReoInc/status/771551377994584064
3. https://twitter.com/CafeReoInc/status/772736719699357696
4. https://twitter.com/CafeReoInc/status/783551093871607808
5. https://twitter.com/CafeReoInc/status/783551404535341056
6. https://twitter.com/CafeReoInc/status/783551678977015810
7. https://twitter.com/osomatsu3\_goods/status/838770365883011072
8. https://twitter.com/osomatsu3\_goods/status/838919279244263425
9. https://twitter.com/osomatsu3\_goods/status/838771587989921792
10. https://twitter.com/osomatsu\_PR/status/1153924539719585792
11. https://twitter.com/CafeReoInc/status/893033719463727104
12. https://twitter.com/CafeReoInc/status/943407329591967744
13. https://twitter.com/CafeReoInc/status/1045127998150565888
14. https://twitter.com/osomatsu3\_goods/status/1070936907943571456
15. https://twitter.com/osomatsu3\_goods/status/1070937746787655680
16. https://twitter.com/osomatsu3\_goods/status/1070940193526435840
17. https://twitter.com/osomatsu3\_goods/status/1070940387399753729
18. https://www.cafereo.co.jp/event/217682
19. https://twitter.com/algernonproduct/status/1382861304357085185