Mori Lolita

Mori lolita is a combination of mori kei and lolita fashion. The term was originally coined as natural lolita in Japan, but was given the term mori lolita abroad. The two styles are very similar, but developed into separate aesthetics, mainly separate from each other.

## The Name

The name natural lolita (ナチュラルロリータ) was coined by the brand MiELette Tautou to describe their own take on lolita fashion based on Japanese natural trends, such as mori girl. It is also known as natural loli (ナチュロリ).

In international circles, the style is known solely as mori lolita, and took on a different aesthetic than its Japanese counterpart.

## Natural Lolita

Natural Lolita is a substyle of lolita inspired by natural fashion styles, such as mori girl. Although the originator brand of this substyle is no longer around, there still are various natural-inspired releases by other brands.

Natural lolita is based around the concept of a girl who loves fashion and lives in a small town on the countryside with many forests. While it is supposed to be based on mori girl, the shared elements usually don't go beyond the natural appearance and some additional layering, and in general it resembles more of a natural-based classic lolita or country lolita style.

The outfits focus on not only on natural materials but also on comfort with a more relaxed silhouette in the form of much longer skirts and less voluminous petticoats. Instead of relying on prints, this lolita style often features small details in the form of handmade embroidery and lace.

Source: UnknownSouce: MiELette TautouSource: UnknownSouce: MiELette TautouSouce: MiELette TautouSource: UnknownSource: Unknown
## Western Fashion

Mori Lolita is a primarily Lolita-based substyle, and as such, follows many of the traditional Lolita rules on silhouette, skirt length, and so forth. The mori elements of mori lolita are minimal, and focused on some additional layering, usually in the form of ruffled skirts or scarves, as well as a heavier use of natural imagery in prints, such as deer, natural materials, and lace.

Generally, the style resembles country lolita, and can be hard to distinguish. Mori lolita was also a shorter-lived fad primarily experimented with internationally, so it was never truly fleshed out and was quickly absorbed into other styles

This version of mori lolita was recognized by name by the Korean lolita brand Haenuli in 2013.

Souce: UnknownSouce: UnknownSouce: UnknownSouce: Haenuli
## Brands

* Haenuli
* LIEF
* MiELette Tautou (closed 2017)

## References

1. ↑ 1.0 1.1 \*MiELette Tautou\*ナチュロリ Mixi. April 24, 2017. Retrieved September 13, 2020 from https://mixi.jp/view\_community.pl?id=5198118
2. ↑ 2.0 2.1 "The Substyles Mini Series: Mori Lolita." idontknowmuchbutimlearning. October 1, 2019. Retrieved September 13, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/10/the-substyles-mini-series-mori-lolita.html
3. ↑ "【ホップス】MiELette Tautou - NHKおばんですいわて (2010年05月06日)." magariyanet. April 5, 2012. Retrieved September 13, 2020 from https://www.youtube.com/watch?v=upwHYIarpBg&ab\_channel=magariyanet
4. ↑ "Concept." MiELette Tautou. 2011. Retrieved September 13, 2020 from https://web.archive.org/web/20141231065953/http://www.arimasu.net/sites/mielettetautou/information/concept.php
5. ↑ "Mori-Loli: Part 1." Misselthwaite Manor. January 25, 2010. Retrieved September 13, 2020 from http://misselthwaitemanordiary.blogspot.com/2010/01/mori-loli-part-i.html
6. ↑ Haenuli. August 1, 2013. Retrieved September 13, 2020 from https://www.facebook.com/Haenuli/photos/do-you-like-mori-lolita-styleif-you-like-forest-friends-please-keep-on-eye-on-ha/619079914790425/