The Incredible Hulk (2005 film)

## Cast

* Matt Dillon as Bruce Banner / Hulk
	+ Lou Ferrigno as the voice of Hulk
* Jennifer Connelly as Betty Ross
* Sam Elliott as Thaddeus "Thunderbolt" Ross
* Goran Višnjić as Emil Blonsky / Abomination
* Josh Lucas as Glenn Talbot
* Jennifer Garner as Jennifer Walters / She-Hulk

Rapper David Banner makes a cameo as a soldier.

## Production

Filming began on December 13, 2003 in Rio de Janeiro. While there, the crew shot at Rocinha, Lapa, and Santa Teresa. Production then moved to Los Angeles. The Subway Station battle was filmed in the *Earthquake* subway set on the Universal Studios Backlot, which is part of the Studio Tour. Union Station was used for parts of the scene. Scenes at Ross's military command center were also shot at the studio. The final battle scene was shot in the San Francisco Bay Area. Other filming locations included Bogotá and Bella Coola, British Columbia. Filming concluded on May 7, 2004.

Dominic Watkins served as production designer. Weta Digital created the visual effects.

## Marketing

**Viral campaign**

On October 15, 2004, *Hulk* premiered on the Fox network. After the movie finished, a short message appeared that said "MrGreen.com". The site showed a log-in/sign-up prompt. Upon signing up, a message from "Mr. Green" (an alias of Bruce Banner) told players to stay tuned for details. Five days later, Mr. Green revealed a list with 10 locations. Each location revealed a letter. A page on MrGreen.com allowed players to upload the letters, which spelled out "I AM THE HULK". On October 21, Mr. Green revealed a scavenger hunt to find elements that could be used to develop an antidote for the Hulk. Players uploaded pictures of their findings with the longitude and latitude coordinates.

On November 7, Mr. Green revealed that the player's findings have been taken by a trusted individual and have been sent to him for experimenting. Three days later, just as Mr. Green prepares to update players on the cure, the site was taken down by S.H.I.E.L.D., with a message asking players to help them in finding the Hulk. Between November 12 and 27, an online game was dedicated to tracking down Bruce Banner's location. The game culminated in Bruce been located in Venezuela. Players were awarded with free tickets to a special screening at Universal Studios Hollywood, which took place on December 4. At the event, the film's first trailer was screened before being released online. Players who could not attend the event could view the trailer at select screenings for *National Treasure*. The trailer was later shown before *Ocean's Twelve, Million Dollar Baby, A Series of Unfortunate Events, White Noise, Boogeyman, Alone in the Dark, The Jacket, Assault on Precinct 13, Hide and Seek,* and *Constantine*.

On January 7, 2005, a billboard for "Jennifer Walters Law Offices" was spotted outside Golden Apple Comics in Los Angeles. The billboard revealed a website "JenWaltersLaw.com". Players who signed up on the site became virtual associates of Jennifer Walters. As her trusted team, players received a message from "HULK-451," an anonymous whistleblower, hinting at a grand conspiracy to discredit Jennifer and sabotage her latest high-profile case. The fate of her legal career and personal life hangs in the balance, and it's up to the players to protect her reputation and bring the culprits to justice. Players could solve legal puzzles, investigate mysterious cases, and uncover hidden truths that tie-in with the narrative of the movie. One of the clues was hidden in a TV spot for *The Incredible Hulk*, which aired during Super Bowl XXXIX.

As the game progressed, players received clues from "HULK-451" through emails and phone calls, leading them to investigate various legal cases and puzzles. Crucial decisions made during the game would affect the outcome of Jennifer's cases and relationships. The game's final stages led to a dramatic climax where players used all their acquired knowledge and skills to thwart the conspiracy and clear Jennifer's name. Players who completed the game were rewarded with free tickets to screenings of the second trailer, which took place in various US cities on March 8. The trailer showed the first look of She-Hulk. The trailer was released online the following day. It was shown in theaters before *Hostage, Robots, Sin City, The Ring Two, The Amityville Horror, The Interpreter,* and *Sahara*.

**Tie-ins**

Promotional partners included Sprint, Hewlett-Packard, Sprite, Baskin-Robbins, and Embassy Suites Hotels.

Toy Biz released a toyline, which consisted of action figures, She-Hulk dolls, and electronic Hulk hands. Radical Entertainment developed a tie-in video game for Microsoft Windows, GameCube, Nintendo DS, PlayStation 2, and Xbox.

## Release

### Theatrical

On April 12, 2005, tickets for *The Incredible Hulk* went on sale. The film had a surprise screening at the Tribeca Film Festival on April 19. The official premiere took place on May 4 at the Universal Amphitheatre in Los Angeles.

### Home media

*The Incredible Hulk* was released on DVD in North America on October 18, 2005. It was available in one- and two-disc editions, as well as part of an 4-disc box set that includes the two Hulk films. The bonus disc features three interactive games, as well as seven behind the scenes featurettes. It was also released in UMD format for PSP.

A VHS release occurred at least in New Zealand, Finland and Japan, with the fullscreen aspect ratio.