Google

This article is about the company. For the search engine, see Google Search. For other uses, see Google (disambiguation).

## Google, LLC

Logo 2015

Google's headquarters, the Googleplex

### **Type**

Limited liability company
Subsidiary

### **Industry**

Internet
Cloud computing
Computer software
Computer hardware
Artificial intelligence
Advertising

### **Founded**

September 4, 1998; 22 years ago in Menlo Park, California, United States

### **Headquarters**

1600 Amphitheatre Parkway, Mountain View, California, United States

### **Key people**

Sundar Pichai (CEO)
Ruth Porat (CFO)

### **Website**

google.com

**Google, LLC** is an American multinational technology company specializing in Internet-related services and products, including online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five technology companies in the U.S. information technology industry, alongside Amazon, Facebook, Apple, and Microsoft.

Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held California company on September 4, 1998, in California. Google is now in Delaware as of October 22, 2002. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page, who became the CEO of Alphabet.

The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail), scheduling and time management (Google Calendar), cloud storage (Google Drive), instant messaging and video chat (Duo, Hangouts, Chat, and Meet), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, and Street View), podcast hosting (Google Podcasts), video sharing (YouTube), blog publishing (Blogger), note-taking (Google Keep and Google Jamboard), and photo organizing and editing (Google Photos). The company leads the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and it released multiple hardware products in October 2016, including the Google Pixel smartphone, Google Home smart speaker, Google Wifi mesh wireless router, and Google Daydream virtual reality headset. Google has also experimented with becoming an Internet carrier (Google Fiber, Google Fi, and Google Station).

Google.com is the most visited website in the world. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google was the most valuable brand in the world in 2017 (surpassed by Amazon), but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality.

## History

Main articles: History of Google and List of mergers and acquisitions by Alphabet

See also: Alphabet Inc.

### Early years

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both Ph.D. students at Stanford University in Stanford, California. The project initially involved an unofficial "third founder," Scott Hassan, the original lead programmer who wrote much of the code for the original Google Search engine, but he left before he founded Google as a company; Hassan went on to pursue a career in robotics and launched the company Willow Garage in 2006.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank; it determined a website's relevance by the number of pages and the importance of those pages linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas.

Page and Brin originally nicknamed the new search engine "BackRub" because the system checked backlinks to estimate the site's importance. Hassan, as well as Alan Steremberg, were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the Google search engine's initial prototype, published in 1998. Héctor García-Molina and Jeff Ullman are also contributors to the project. A similar page-ranking influenced PageRank and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Larry Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.

Eventually, they changed the name to Google; the search engine's name originated from a misspelling of the word "googol," the number 1 followed by 100 zeros, which they picked to signify that the search engine provides large quantities of information.

They registered the domain name www.google.com on September 15, 1997, and they incorporated the company on September 4, 1998. It's in the garage of a friend (Susan Wojcicki) in Menlo Park, California. Craig Silverstein, a fellow Ph.D. student at Stanford, was hired as the first employee.

An August 1998 contribution of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems, initially funded Google before incorporating it. Google received money from three other angel investors in 1998: Amazon.com founder Jeff Bezos, Stanford University computer science professor David Cheriton, and entrepreneur Ram Shriram. Between these initial investors, friends, and family Google raised around 1 million dollars, which allowed them to open up their original shop in Menlo Park, California.

After some additional, they announced small investments through the end of 1998 to early 1999, a new $25 million round of funding on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.

### Growth

In March 1999, the company moved its offices to Palo Alto, California, home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. Advertisements were solely text-based to maintain an uncluttered page design. In June 2000, Google announced that the site would become the default search engine provider for Yahoo!, one of the most popular websites, replacing Inktomi.

In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex, the number one followed by googol zeros. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the *Merriam-Webster Collegiate Dictionary* and the *Oxford English Dictionary*, denoted as: "to use the Google search engine to obtain information on the Internet." Additionally, in 2001 Google's Investors felt the need to have robust internal management, and they agreed to hire Eric Schmidt as the Chairman and CEO of Google.

### Initial public offering

Google's initial public offering (IPO) took place five years later, on August 19, 2004. At that time, Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024. At IPO, the company offered 19,605,052 shares for $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.

In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and they finalized the deal on November 13, 2006. On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies.

In 2005, *The Washington Post* reported a 700 percent increase in third-quarter profit for Google, mostly thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. By 2011, Google was handling approximately 3 billion searches per day. To take this workload, Google built eleven worldwide data centers with some several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently.

On August 15, 2011, Google made its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12.5 billion. Google made this purchase in part to help them gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and allow it to continue to offer Android freely.

### 2012 onward

The year 2012 was the first time Google generated $50 billion in annual revenue, generating $38 billion the previous year. In January 2013, then-CEO Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."

In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's mapping service.

Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases."

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately-held artificial intelligence company from London. Technology news website *Recode* reported that the company was purchased for $400 million, though they didn't disclose where they got the information. A Google spokesperson would not comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand globally (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion.

On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google became Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Upon completing the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.

As of October 2016, Google operates 70 offices in more than 40 countries. Alexa, a company that monitors commercial web traffic, lists Google.com as the world's most visited website. Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger.

On August 8, 2017, Google fired employee James Damore after he distributed a memo throughout the company which argued that bias and "Google's ideological echo chamber" clouded their thinking about diversity and inclusion and that it is also biological factors, not discrimination alone, that causes the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace." Google fired him on the same day. *New York Times* columnist David Brooks argued Pichai had mishandled the case and called for his resignation.

Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, a censored Chinese search engine, and a military drone artificial intelligence, which they saw as areas of revenue growth for the company. On October 25, 2018, *The New York Times* published the *exposé*, "How Google Protected Andy Rubin, the 'Father of Android'." The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest their handling of sexual harassment complaints. Later in 2019, some workers accused the company of retaliating against internal activists.

On March 19, 2019, Google announced that it would enter the video game market, launching the Stadia cloud gaming platform.

On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This investigation led to the filing of an antitrust lawsuit in October 2020 because the company had abused a monopoly position in the search and search advertising markets.

In December 2019, former PayPal Chief Operating Officer Bill Ready became Google's new commerce chief, which won't be directly involved with Google Pay.

In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Such measures included slowing down hiring for the remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel.

### Search engine

Main articles: Google Search and Google Images

Google indexes billions of web pages to allow users to search for the information they desire through keywords and operators. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.

Google launched its Google News service in 2002, an automated service that summarizes news articles from various websites. Google also hosts Google Books, a service that searches the text found in books in its database and shows limited previews or the full book.

### Advertising

As per its 2017 Annual report, Google generates most of its revenues from advertising. It includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per click), amounting to US$109,652 million in 2017. It also includes three principal methods, namely AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange.

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other payments. In 2011, its advertising programs derived 96% of Google's revenue. In addition to its algorithms for understanding search requests, Google uses technology from the company DoubleClick to project user interest and target advertising to the search context and user history.

In 2007, Google launched "AdSense for Mobile," taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example, by examining click rates for all the links on a page. Google can place advertisements on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in the Google content network through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time people click ads. One of this program's criticisms is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and security issues of their websites and optimize their website's visibility.

### Consumer services

#### Web-based services

Google offers Gmail for email, Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery, Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Photos for photo storage and sharing, Google Keep for note-taking, Google Translate for language translation, YouTube for video viewing and sharing, Google My Business for managing public business information, and Duo for social interaction. In March 2019, Google unveiled a cloud gaming service named Stadia.

Some Google services are not web-based. Google Earth, launched in 2005, allowed users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers.

#### Software

Google develops the Android mobile operating system and its smartwatch, television, car, and Internet of things-enabled smart devices variations.

It also develops the Google Chrome web browser and Chrome OS, an operating system based on Chrome.

#### Hardware

In January 2010, Google released Nexus One, the first Android phone under its brand, "Nexus." It spawned many phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by the Google Pixel.

In 2011, the Chromebook was introduced, described as a "new kind of computer" running Chrome OS.

In July 2013, Google introduced the Chromecast dongle, allowing users to stream content from their smartphones to televisions.

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality (VR) media.

* The Pixel and Pixel XL smartphones with the Google Assistant is a next-generation contextual voice assistant built-in.
* Google Home, a voice assistant smart speaker that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). The Google Home line also includes variants such as the Google Nest Hub, Google Home Mini, Nest Hub Max, Nest Mini (second generation), and Google Home Max.
* Daydream View virtual reality headset lets Android users with compatible Daydream-ready smartphones put their phones in the headset and enjoy VR content.
* Google Wifi is a connected set of Wi-Fi routers to simplify and extend the coverage of home Wi-Fi.

In October 2018, Google announced the Pixel 3, which they released in the United States on October 18, 2018, and in other parts of the world on November 1, 2018. They are the successors of the Pixel 2 and Pixel 2 XL.

In May 2019, Google unveiled the Pixel 3a at Google I/O, seven months after the original Pixel 3 lineup announcement. The new phones served as midrange variants of the Pixel 3 and Pixel 3 XL with a 12.2-megapixel rear camera, the same unit found on Pixel 3 a single 8-megapixel front-facing camera. The base model came with a Snapdragon 670 chip and 4 GB of RAM, along with 64 GB of non-expandable internal storage.

In October 2019, Google announced the Pixel 4, the first Pixel phone to be offered for sale by all major wireless carriers at launch. The company also announced the second generation of its Pixel Buds, a line of wireless earbuds with the Google Assistant built-in that also support Google Translate.

In November 2019, Google released a controller for Stadia.

In August 2020, Google launched the Pixel 4a, months later than expected, as the COVID-19 pandemic led to the cancellation of its annual I/O developer conference.

In September 2020, Google launched the Pixel 4a 5G and the Pixel 5 at their live-streamed *Launch Night In* event. Google released the phones alongside the new Nest Audio as well as Chromecast with Google TV.

### Enterprise services

Main articles: Google Workspace and Google Cloud Platform

Google Workspace (formerly G Suite until October 2020) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.

On September 24, 2012, Google launched Google for Entrepreneurs, a mostly not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships. Presently, there are 7 Campus locations in Berlin, London, Madrid, Seoul, São Paulo, Tel Aviv, and Warsaw.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers," which they can integrate with BigQuery the Google Cloud Platform. Among other things, they designed the suite to help "enterprise class marketers," "see the complete customer journey," generate "useful insights," and "deliver engaging experiences to the right people." Jack Marshall of *The Wall Street Journal* wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM.

### Internet services

In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, they moved Google Fiber to Alphabet's Access division.

In April 2015, Google announced Project Fi, a mobile virtual network operator that combines Wi-Fi and cellular networks from different telecommunication providers to enable seamless connectivity and fast Internet signal.

In September 2016, Google began its Google Station initiative, a public Wi-Fi project at railway stations in India. Caesar Sengupta, VP for Google's next billion users, told *The Verge* that 15,000 people get online for the first time thanks to Google Station and that 3.5 million people use the service every month. The expansion meant that Google was looking for partners worldwide to develop further the initiative, which promised "high-quality, secure, easily accessible Wi-Fi." By December, they deployed Google Station at 100 railway stations, and in February, Google announced its intention to expand beyond railway stations, with a plan to bring citywide Wi-Fi to Pune.

### Other products

In May 2011, Google announced Google Wallet, a mobile application for wireless payments.

In 2013, Google launched Google Shopping Express, a delivery service initially available only in San Francisco and Silicon Valley.

## Corporate affairs

### Finance

Google's initial public offering (IPO) took place on August 19, 2004. At IPO, the company offered 19,605,052 shares for $85 per share. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors instead of large institutional investors and mutual funds. GOOG shares split into GOOG class C shares and GOOGL class A shares. The NASDAQ stock exchange listed Google under GOOGL and GOOG, and on the Frankfurt Stock Exchange under GGQ1. They now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.

Google reported its consolidated revenue for the third quarter of 2013 in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. By January 2014, Google's market capitalization had grown to $397 billion.

Google uses various tax avoidance strategies. Out of the five largest United States-based technology companies, it pays the lowest taxes to the countries of origin of its revenues. Between 2007 and 2010, they saved $3.1 billion in taxes by shuttling non-U.S. profits through Ireland and the Netherlands and then to Bermuda. Such techniques lower its non-U.S. tax rate to 2.3 percent, while usually the corporate tax rate in, for instance, the UK is 28 percent. This tax fraud reportedly sparked a French investigation into Google's transfer pricing practices.

Google said it overhauled its controversial global tax structure and consolidated its intellectual property holdings back to the US.

Google Vice-President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and owed no sales taxes to the UK. In January 2016, Google reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future. In 2017, Google channelled $22.7 billion from the Netherlands to Bermuda to reduce its tax bill.

In 2013, Google ranked 5th in lobbying spending, up from 213th in 2003. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.

### Corporate identity

Main articles: History of Google § Name, Google (verb), Google logo, Google Doodle, List of Google April Fools' Day jokes, and List of Google Easter eggs

The name "Google" originated from a misspelling of "googol," which refers to the number represented by a one followed by one-hundred zeros. Page and Brin write in their original paper on PageRank: "We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the *Merriam Webster Collegiate Dictionary* and the *Oxford English Dictionary* in 2006, meaning "to use the Google search engine to obtain information on the Internet." Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful," and its unofficial slogan is "Don't be evil." In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing." The original motto was retained in the regulation of the behaviour of Google, now a subsidiary of Alphabet.

Sergey Brin designed the original Google logo. Since 1998 Google has created unique, temporary alternate logos to place on their homepage to celebrate holidays, events, achievements and people. The first Google Doodle was in honour of the Burning Man Festival of 1998. Larry Page and Sergey Brin designed the doodle to notify users of their absence if the servers crashed. Subsequent Google Doodles were created by an outside contractor until Larry and Sergey asked then-intern Dennis Hwang to design a Bastille Day logo in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers."

Google has a tradition of creating April Fools' Day jokes. On April 1, 2000, its first was Google MentalPlex, which allegedly featured the use of mental power to search the web. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fibre-optic cable down their toilet.

Google's services contain easter eggs, such as the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine. When searching for the word "anagram," meaning a rearrangement of letters from one story to form other valid words, Google's suggestion feature displays, "Did you mean: nag a ram?"

### Workplace culture

On *Fortune* magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012, and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."

As of December 2018, Google had 98,771 employees. Google's 2017 diversity report states that 31 percent of its workforce are women and 69 percent are men, with the ethnicity of its workforce being predominantly white (56%) and Asian (35%). Within tech roles, however, 20 percent were women; and women held 25 percent of leadership roles.

Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six." As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's services, such as Gmail, Google News, Orkut, and AdSense, originated from these independent endeavours. In a talk at Stanford University, Marissa Mayer, Google's Vice-President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.

In 2005, articles in *The New York Times* and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy. To maintain its unique culture, Google designated a Chief Culture Officer who develops and maintains the culture and work to keep true to Google's core values. Google has also faced allegations of sexism and ageism from former employees. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged "no cold call" agreements, which restrained high-tech employees' recruitment. In a lawsuit filed on January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their "conservative political views[,] male gender[,] and/or […] Caucasian or Asian race".

### Office locations

Google's headquarters in Mountain View, California is "the Googleplex," a play on words on the number googolplex, and it's a *complex* of buildings. Internationally, Google has over 78 offices in more than 50 countries.

In 2006, Google moved into about 300,000 square feet (27,900 m2) of office space in New York City, at 111 Eighth Avenue in Manhattan. The office was designed and built mostly for Google and housed its largest advertising sales team, which has been instrumental in securing large partnerships. In 2010, Google bought the building housing the headquarter that valued the property at around $1.9 billion. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. The sale is one of the most expensive real estate transactions for a single building in New York's history. In November 2018, Google announced its plan to expand its New York City office to a capacity of 12,000 employees. The same December, Google announced that they would build a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google in Manhattan's Hudson Square neighbourhood. Called Google Hudson Square, the new campus will double the number of Google employees working in New York City.

By late 2006, Google established a new headquarters for its AdWords division in Ann Arbor, Michigan. In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Cambridge, Massachusetts; San Francisco, California; Seattle, Washington; Kirkland, Washington; Birmingham, Michigan; Reston, Virginia, and Washington, D.C.

It also has product research and development operations in cities worldwide, namely Sydney (birthplace location of Google Maps) and London (part of Android development). In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the most significant ever commercial property acquisitions at the time of the deal's announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017. In May 2015, Google announced its intention to create its campus in Hyderabad, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.

### Infrastructure

Further information: Google data centers

North and South America, Asia, and Europe have Google data centers. There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. Traditionally, Google relied on parallel computing on commodity hardware like mainstream x86 computers (similar to home PCs) to keep costs per query low. In 2005, it started developing its designs, which they revealed in 2009.

In the late 2010s, Google began to build its private submarine communications cables. The first, named Curie, connect California with Chile and was completed on November 15, 2019. The second fully Google-owned undersea cable, called Dunant, joins the United States with France and is planned to begin operation in 2020.

### Environment

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the most extensive solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. Since 2007 Google has aimed for carbon neutrality regarding its operations.

Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, mostly due to fossil fuels that provide electricity for the data centers. Google said that renewable fuels supplied 25% of its energy in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The company announced the two locations would generate 169.5 megawatts of power, enough to supply 55,000 homes. In February 2010, the Federal Energy Regulatory Commission FERC granted Google authorization to buy and sell energy at market rates. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

In July 2010, Google signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years.

In December 2016, Google announced that—starting in 2017—it will power all of its data centers and all of its offices from 100% renewable energy. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". Google also stated that it does not count that as its final goal; it says that "since the wind doesn't blow 24 hours a day, we'll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day". Additionally, the project will "help support communities" around the world, as the purchase commitments will "result in infrastructure investments of more than $3.5 billion globally" and will "generate tens of millions of dollars per year in revenue to local property owners, and tens of millions more to local and national governments in tax revenue."

In November 2017, Google bought 536 megawatts of wind power. The purchase made the firm reach 100% renewable energy. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma.

In September 2019, Google's chief executive announced plans for a $2 billion wind and solar investment, the biggest renewable energy deal in corporate history will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.

Google donates to politicians who deny climate change, including Jim Inhofe, and sponsor climate change denial political groups, including the State Policy Network and the Competitive Enterprise Institute.

### Philanthropy

Main article: Google.org

In 2004, Google formed the not-for-profit philanthropic Google.org, with a start-up fund of $1 billion. The organization's mission is to create awareness about climate change, global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google hired Larry Brilliant as the program's executive director in 2004, and Megan Smith has since replaced him as director.

In 2008, Google announced its "project 10100," which accepted ideas for helping the community and allowed Google users to vote on their favourites. After two years of silence, during which many wondered what had happened to the program, Google revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.

In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. In 2011, Google donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google launched a "Legalize Love" campaign in support of gay rights.

## Criticism and controversy

*Main articles: Criticism of Google, Censorship by Google, and Privacy concerns regarding Google*

Google's market dominance has led to prominent media coverage, including criticism of the company, tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Other complaints include alleged misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.

Google formerly adhered to China's Internet censorship policies, enforced using filters colloquially known as "The Great Firewall of China," but no longer does so. As a result, China blocked all Google services except for Chinese Google Maps from access within mainland China without the aid of VPNs, proxy servers, or other similar technologies. *The Intercept* reported in August 2018 that Google is developing for the People's Republic of China a censored version of its search engine (known as Dragonfly) "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest." However, they withheld the project due to privacy concerns.

Following media reports about PRISM, NSA's massive electronic surveillance program, in June 2013, several technology companies are participants, including Google. According to leaks of said program, Google joined the PRISM program in 2009.

Google has worked with the United States Department of Defense on drone software through the 2017 "Project Maven" to improve the accuracy of drone strikes. Thousands of Google employees, including senior engineers, have signed a letter urging Google CEO Sundar Pichai to end a controversial contract with the Pentagon. In response to the backlash, Google ultimately decided not to renew its DoD contract, set to expire in 2019.

Shona Ghosh, a Business Insider journalist, noted that an increasing digital resistance movement against Google has grown. A central hub for Google critics to organize to abstain from using Google products is the Reddit page for the subreddit /r/degoogle.

In July 2018, Mozilla Program Manager Chris Peterson accused Google of intentionally slowing down YouTube performance on Firefox.

In April 2019, former Mozilla executive Jonathan Nightingale accused Google of intentionally and systematically sabotaging the Firefox browser over the past decade to boost Chrome's adoption.

In November 2019, the Office for Civil Rights of the Department of Health and Human Services began an investigation into Project Nightingale to assess whether the "mass collection of individuals' medical records" complied with HIPAA. According to *The Wall Street Journal*, Google commenced the project in secret, in 2018, with St. Louis-based healthcare company Ascension.

### Litigation

Main article: Google litigation

Google was in many lawsuits, including the High-Tech Employee Antitrust Litigation, which resulted in Google being one of four companies to pay a $415 million settlement to employees.

On June 27, 2017, the company received a record fine of €2.42 billion from the European Union for "promoting its own shopping comparison service at the top of search results." Commenting on the penalty, *New Scientist* magazine said: "The hefty sum – the largest ever doled out by the EU's competition regulators – will sting in the short term, but Google can handle it. Alphabet, Google's parent company, made a profit of $2.5 billion (€2.2 billion) in the first six weeks of 2017 alone. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: online price comparisons." The company disputed the ruling. The hearing at the General Court of Luxembourg was in 2020. The court is going to deliver the ultimate judgment by the end of the year.

On July 18, 2018, the European Commission fined Google €4.34 billion for breaching EU antitrust rules. The abuse of a dominant position in Google's constraint applied to Android device manufacturers and network operators to ensure that Android devices' traffic goes to the Google search engine. On October 9, 2018, Google confirmed that it had appealed the fine to the General Court of the European Union.

On October 8, 2018, someone filed a class-action lawsuit against Google and Alphabet due to exposing "non-public" Google+ account data due to a privacy bug that allowed app developers to access users' private information. The litigation was settled in July 2020 for $7.5 million with a payout to claimants of $5-12 each.

On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union's General Data Protection Regulation. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. Google issued a statement saying it was "deeply committed" to transparency and was "studying the decision" before determining its response.

On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to "compete and innovate fairly" in the online advertising market. European Union competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by "imposing anti-competitive contractual restrictions on third-party websites" that required them to exclude search results from Google's rivals. Kent Walker, Google's senior vice-president of global affairs, said the company had "already made a wide range of changes to our products to address the Commission's concerns," and that "we'll be making further updates to give more visibility to rivals in Europe."

On July 25, 2019, presidential hopeful Tulsi Gabbard sued Google for blocking her ads after the presidential debate when she became one of the search engine's most searched items.

The United States Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly in searching and searching advertising.

### DeGoogle movement

Main article: DeGoogle

The **DeGoogle** movement is a grassroots campaign that has spawned as privacy activists urge users to stop using Google products due to growing privacy concerns. The term refers to the act of removing Google from one's life.

### Monopoly allegations

In July 2020, many accused Google and other tech giants Apple, Amazon and Facebook of maintaining destructive power and anti-competitive strategies to quash potential competitors in the market. The CEOs of respective firms appeared in a teleconference before the lawmakers of the United States Congress.

## See also

* Outline of Google
* History of Google
* List of mergers and acquisitions by Alphabet
* List of Google products
* Google China
* Google logo
* Googlization
* Google.org
* Google ATAP

## Notes

1. ↑ Google was originally incorporated on September 4, 1998, however, since 2002, the company has celebrated its anniversaries on various days in September, most frequently on September 27.