12 Days of Diamonds & Dancefloors

The **12 Days of Diamonds & Dancefloors** is a series of videos released to tease Ava Max's sophomore album, *Diamonds & Dancefloors*. These were posted on her TikTok account. This commenced on December 21st, 2022 and never officially concluded.

These videos were short visualizer clips of the album tracks, with one song being showcased each day. Visualizers for "One Of Us" and "Sleepwalker" were not teased during this 12 day period.

As of January 2024, only four out of the 12 teased visualizers have been released. The remaining videos were said to have been saved for “something bigger”.

## History

The 12 Days of Diamonds & Dancefloors was first teased in an interview with 96.1 Jingle Ball during Jingle Ball 2022.  It officially started after the release of "Dancing's Done". On December 20th, 2022, Ava teased the event on her social media with a clip of the Dancing's Done visualizer.

After some of the videos were released, fans speculated that the reason Ava delayed the album was because she wanted to make the album a visual album with every song having a visualizer.

The simple visualizers depict Ava in unique locales and outfits singing to the various songs with little story. This is possibly due to having a small budget and having to stretch it over twelve videos.

## The Visualizers

### Day 1 (December 21st, 2022)

Ava Max - Dancing’s Done (Official Visualizer)
### Day 3 (December 23rd, 2022)

DAY 3 - DIAMONDS AND DANCEFLOORS .. album title snippet 🥺 -shorts
### Days 11 & 12

Max never officially ended the 12 day event, being that the visualizers for "One Of Us" and "Sleepwalker" were never teased at this time. She went on to tease the visualizer for "One Of Us" on January 10, 2023. The full visualizer of the song was released on January 27, 2023, the same day as the album. On January 27, 2024, Max posted a snippet of the "Sleepwalker" visualizer to celebrate the one year anniversary of *Diamonds & Dancefloors*.

## Gallery

### Behind the Scenes

Ava Max - Which Ava are you gonna dress up on tour as? -shorts
## Trivia

* The dates December 31st, 2022 and January 1st, 2023 were skipped in the campaign, likely due to a New Year's Time Square performance in New York.
* Although released as promotional singles, "Weapons" and "Dancing's Done" did not receive official music videos but visualizers instead, with the latter being the only song in this campaign to receive a full-length visualizer close to its release.
	+ The "Weapons" visualizer has Max performing in the same outfit as its single cover, meaning these were possibly shot at the same time, keeping the cost of this campaign down.
* The visualizer clips for "In The Dark", and the official music videos for "Maybe You're The Problem", "Million Dollar Baby", and "Christmas Without You" all contain the appearance of the model/actor *Francesco Cuizza*.
	+ It is possible that the "Christmas Without You" official music video was filmed around the same time as these *Diamonds & Dancefloors* visualizers due to the inclusion of *Cuizza*; despite the video for the song being released in early December 2022 and it being part of the previous album cycle (*Heaven & Hell*).
* Each visualizer also received an accompanying emoji alongside the title of the song in their respective posts. This serves as a visual representation of the song's title, lyrics, and/or theme.
	+ "Weapons" did not receive an accompanying emoji on any platform.
	+ "Dancing's Done", "Ghost", and "Diamonds & Dancefloors" each received two accompanying emojis, with the emojis of the latter being platform-dependent.

* Full-length visualizers were released for the songs "Weapons" and "Ghost" after being teased. It is unclear of other visualizers will be released in full.
	+ As of May 2023, the only songs accompanied by full-length visualizers are singles or promotional singles. These include "Dancing's Done", "One Of Us", "Weapons", and "Ghost", released chronologically.

* On April 10, 2023, Max teased the visualizer for "Million Dollar Baby", saying it would be released that week. The release of the visualizer is uncertain.
	+ The inclusion of a visualizer for "Million Dollar Baby", which was initially released as a single with a music video, possibly means that a visualizer for "Maybe You're The Problem" was filmed.
	+ The visualizers for "Weapons" and "Turn Off The Lights" were filmed on October 26, 2022.

## References

1. ↑ Twitter - Visualizer news
2. ↑ https://www.youtube.com/watch?v=BdYMkPlCRUM