Zhoudao Shanghai 2019: Part 3

This article contains AI-generated translation.

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## Tech Otakus Save the World

因为基本不做对外宣传，米哈游一直都是业内一家富有神秘色彩的公司。即便是米哈游的用户和与之有过接触的业内人士，也只能通过一些零星的信息去拼凑出这家公司的企业形象。
Due to their minimal external publicity, miHoYo has always been a company with an air of mystery in the industry. Even miHoYo's users and industry insiders who have had interactions with them can only piece together the company's corporate image through fragmentary pieces of information.

这些碎片化信息包括：米哈游的几款主要产品都是主打萌系美少女英雄的手游。刘伟曾在一次对外演讲中这样表达盈利思路：“主流游戏玩家为仇恨付费，二次元游戏用户为爱买单”。业内也曾流传，米哈游基本不做对外宣传的原因是员工都是技术宅。
These fragmented pieces of information include: miHoYo's main products are mobile games that focus on cute and beautiful girl heroes. Liu Wei once expressed their profit strategy in an external speech, saying, "Mainstream gamers pay for hatred, while two-dimensional game users pay for love." There has also been speculation within the industry that the reason miHoYo doesn't do much external publicity is because their employees are all technology enthusiasts.

二次元、技术宅成了外界给米哈游贴上的标签，甚至被不少人视为是米哈游的核心企业文化。刘伟有些无奈地摇了摇头：“二次元是外界对我们的片面认识。”
The labels of "two-dimensional" and "tech otakus" have been attached to miHoYo by the outside world, and they are even seen by many as the core corporate culture of miHoYo. Liu Wei shook his head somewhat helplessly and said, "The perception of us being 'two-dimensional' is a one-sided understanding from the outside."

在刘伟看来，萌系美少女英雄手游只是他们创业的一个切入点，最多只是公司发展的一个阶段。“它不会成为束缚公司发展的东西，也不应该用公司最初的发展阶段来定义整个公司。”
In Liu Wei's view, the mobile games featuring cute and heroic girls are just an entry point for their entrepreneurial journey, at most a phase in the company's development. He believes that it should not become something that restricts the company's growth, and the initial phase of the company should not define its entirety.

事实上，企业文化一直都是刘伟十分看重的东西。“企业文化决定着这家公司里的所有人看重什么，员工做什么会得到奖励。它应该能够在大家做艰难抉择时给予指导，能够帮助公司变得更好，而这些不是二次元能够提供的。”
In fact, corporate culture has always been something that Liu Wei values greatly. "Corporate culture determines what everyone in the company values and what actions will be rewarded. It should provide guidance when difficult decisions need to be made and help the company become better, and these are not things that can be provided by the two-dimensional realm.

在米哈游里随便找一个员工，问他代表公司追求的口号是什么，没有人会说是“二次元游戏用户为爱买单”，他们会告诉你是“技术宅拯救世界”。这个口号由蔡浩宇在2011年公司创立之初提出。
If you randomly ask any employee in miHoYo what the company's motto is, nobody will say "Two-Dimensional Game Users Pay For Love." They will tell you it's "Tech Otakus Save the World." This motto was proposed by Cai Haoyu at the founding of the company in 2011.

“我们是一群做技术出身的人，对标的也是世界上最杰出的科技公司。”刘伟说，做技术的人看起来很木讷，却都有很朴素的想法，“我们相信不管是用户体验还是人类生活条件的改善，都是技术进步带来的，我们希望能够参与到下一波技术革新对于人类幸福感的提升中。”
"We are a group of people with a technical background, aiming to match the world's most outstanding technology companies," said Liu Wei. He mentioned that tech-oriented individuals may appear introverted, but they possess simple aspirations. "We believe that whether it's improving user experiences or enhancing human living conditions, it all stems from technological advancements. We hope to participate in the next wave of technological innovation that contributes to the enhancement of human well-being."

在这个口号下，“成为世界一流的原创动漫公司”这个原本有些远大的目标也成了一个阶段性的目标。“我们不会把自己局限为一家文化娱乐公司，”刘伟说，“只要往未来看十年，我们更愿意把米哈游定义为是一家以技术驱动的，旨在提升人们生活体验的公司。”
Under this slogan, the originally ambitious goal of "becoming a world-class original animation company" has become a phased objective. "We won't confine ourselves to being just a cultural entertainment company," Liu Wei stated. "Looking ahead ten years into the future, we prefer to define miHoYo as a technology-driven company aimed at enhancing people's life experiences."

这种对于公司追求的高调宣扬与米哈游给人的低调印象形成了鲜明的对比。在刘伟眼里，这正是米哈游企业文化的重要组成部分。“这不是什么高调的宣扬，“他说，”这是每一个进入米哈游的员工都需要学习的东西。在日常工作中，这是从创始人到各个团队负责人，再到普通员工的行动准则。“
The high-profile promotion of the company's pursuit contrasts sharply with the low-key impression that miHoYo gives. In Liu Wei's view, this is an important component of miHoYo's corporate culture. "It's not about grandiose publicity," he said. "It's something that every employee who joins miHoYo needs to learn. In our daily work, it serves as the code of conduct for everyone, from the founders and team leaders to the ordinary employees."

## Corporate Culture of "Only Acknowledge Achievements"

在米哈游内部，这个理念被细化为了十六字的方针：“说到做到，有话直说，只认功劳，追求极致。”刘伟说，米哈游能取得今天的成绩，与这十六个字密切相关。
Within miHoYo, this philosophy is further refined into a sixteen-character guideline: "Do what you say, speak your mind, only recognize achievements, pursue excellence." Liu Wei said that miHoYo's achievements today are closely related to these sixteen characters.

其他三点都是对员工提出的要求，而“只认功劳”决定的则是公司的整体氛围。“‘只认功劳‘指公司不看重任何形式主义的东西，只看重员工的专业能力和最后的产出。”
The other three points are requirements for employees, while "only recognize achievements" determines the overall atmosphere of the company. "Only recognize achievements" means that the company does not value any form of formalism, but rather focuses on employees' professional abilities and final outputs.

为此，米哈游内部架构非常扁平化，基层员工和创始人之间最多就隔着两个人，内部也没有头衔，大家互相直接称呼姓名或者昵称。“我对外的头衔是总裁，但你在公司里找一个人，他们只知道我叫‘大伟哥‘，很少有人能完整地说出我们三个创始人的头衔是什么。”
For this reason, the internal structure of miHoYo is very flat. At most, there are only two people between grassroots employees and the founders. There are no titles within the company, and everyone addresses each other by their first names or nicknames. "My external title is President, but if you ask someone within the company, they only know me as 'Brother Wei.' Few people can accurately state the titles of our three founders."

而且，创始人都没有自己的独立办公室，刘伟的办公桌就在大厅最普通的一个角落，和旁边员工的工位没有任何区别。
Moreover, the founders don't have their own separate offices. Liu Wei's desk is located in the most ordinary corner of the lobby, with no distinction from the workstations of the neighboring employees.

“我在公司走动的时候，没有一个同事会因为看到我经过而装出一副努力工作的样子，”刘伟说，“他们可以打游戏、看电影，因为我们只在意产出的结果。”
"When I walk around the company, not a single colleague would pretend to be working hard just because they see me passing by," Liu Wei said. "They can play games, watch movies, because we only care about the output and results."

创业以来，他一直都把房子租在公司附近，公司到家的距离没有超过两公里。“我自己会加班到非常晚，可能只是因为我回家也没有其他事可以做，”刘伟笑称，“但同事们绝不会因为老板没下班而考虑自己能不能下班。”
Since starting the company, he has always rented a house near the office, with a distance of no more than two kilometers between his home and the company. "I sometimes work late into the night, probably because I have nothing else to do at home," Liu Wei jokingly said, "but my colleagues would never consider staying back just because the boss hasn't left yet."

刘伟坦言，公司和外界的交流一直都很少，目前也没有建立专门负责公共关系的部门。即便是在市场营销上，他们走的也不是以广告投放为核心的路子。“我们只做面向用户的内容营销，就是围绕IP去做漫画、动画、音乐，形成口碑，通过这些内容把IP的影响力往外传播，获得更多的用户，再通过游戏和周边变现，以此形成一个循环。”
Liu Wei admits that the company has had very little communication with the outside world, and there is currently no dedicated department responsible for public relations. Even in terms of marketing, they do not rely on advertising as the core approach. "We focus on user-oriented content marketing, which involves creating comics, animations, and music based on our IP to build reputation. Through these content, we spread the influence of the IP, attract more users, and monetize through games and merchandise. It forms a cycle," he explains.

同时，刘伟否认了公司和外界接触少是因为员工的性格太宅，“更多的是我们自己理性选择的结果。”一定程度上，刘伟对于把太多精力放在公共关系的维护上是带有鄙夷的，他戏称，自己只要不出差，百分之一百的时间都待在公司。“对我而言，去外面参加行业论坛或者演讲的价值很小，把公司管理好，把员工培养好，做出更好的产品才是最本质的事情。”
At the same time, Liu Wei denies that the company's limited contact with the outside world is due to the introverted nature of the employees. "It is more of a rational choice we made ourselves," he emphasizes. To some extent, Liu Wei holds a disdainful view of putting too much emphasis on maintaining public relations. He jokingly says that as long as he is not traveling, he spends 100% of his time at the company. "For me, the value of attending industry forums or giving speeches outside is minimal. The most essential thing is to manage the company well, develop employees, and create better products."