Phoenix Technologies Inc.

> *"Efficiency. Affordability. Quality. Find your future with Phoenix Technologies - today."* - Billboard Advertisement found in Tyrus
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Phoenix Technologies Inc. (known commonly as Phoenix Technologies or Phoenix Tech) is a company located in Tyrus, New Netheril. The company primarily manufactures home and work goods, most notably the Home and Work Service Droid.

## Company History

Phoenix Technologies Inc. started its life as the Tyrus General Electronics company, founded in 1288 DR by Dr. Jacob Crawford. It originally sold simple computational components to a variety of products. One of its largest clients at the time was the Netherese military, which used the parts in order to construct terminals and government computers. The company, being one of the first within New Netheril, found great success in a young and unpredictable market. Within the first few decades, Tyrus General Electronics grew from having a mere 400 employees to having 18,000 employees in several different sites in Tyrus.

### Shift into Home Appliance

In 1314 DR, Tyrus General Electronics shifted towards the production of homeware and appliances in search of new market possibilities. They doubled down on this decision after the government of Tyrus provided them with technological development subsidies and a new tax exemption law allowed them to redirect profits to the construction of new production facilities. By 1346 DR, Tyrus General Electronics became a household name, acquiring several smaller homeware business and absorbing them into the main company.

### Rebranding

In 1388 DR, Tyrus General Electronics rebranded to become Phoenix Technologies Inc. in order to appeal to a new generation of buyers. The company also began development on several "new generation" projects to revitalize corporate image - including approving development on the predecessor to the Home and Work Service Droid. The rebranding sought to reinvent the image of Phoenix Technologies as more than just a product - but a lifestyle of the modern individual in Tyrus and beyond. In general this rebranding was met with mixed opinions as the older generations of homeowners in Tyrus were now accustomed to Tyrus General Electronics, but the movement found great success amongst the youth of Tyrus.

### H.W.S. Droid Release

In 1500 DR, Phoenix Technologies begun working on the Home and Work Service Droid as a product that all modern office spaces and homes didn't only need - but wanted. By 1502 DR the product underwent market trials, and by 1503 DR it was released to the general public after a massive pre-launch market campaign showing video advertisements with families interacting with the droid. Within a week of release, every unit was sold out from all stores within Tyrus, with hundreds of requests for more units coming in from every retailer. The H.W.S. Droid catapulted Phoenix Technologies into a position of domination over the home appliance market, especially considering that no other technology company managed to develop a functioning service automaton for public use.

### The Phantom Incident

In 1656 DR, Phoenix Technologies wanted to release the next iteration of the H.W.S. Droid with an updated sleeker form as well as improved programming and behaviors. The first iteration tested in the R&D facility in Tyrus resulted in the creation of A.I.S.U. Phantom MKVII. Further developments on the project were ceased and tabled until further notice.