Content creation

## Overview

There is a plentiful amount of Super Bear Adventure content on YouTube, but on Instagram, etc. as well. Most videos are Let's Plays, but there are other types, such as animations, speedruns or update overviews. The most prominent languages among them are English, Spanish, Portuguese and Indonesian, but other overseas players also play and upload their videos in other languages, just that they are not very common unlike the 4 said languages. The most popular video about SBA is the Official Game Trailer, most likely because the video is linked on the game's page on the Google Play Store.

## Types of videos

### Official SBA YouTube videos

These videos are only uploaded on Earthkwak Games' own channel. They are only 3 trailers until now, showcasing new features or advertising the game. There are exceptions however, an Official Music Video for IMABEAR and the full Super Bear Adventure OST, uploaded by Pierre Thibault.

### Let's Plays / Walkthroughs

This is the most common type of video about SBA. They usually are about playing through a part or multiple parts of the game, sometimes with additional commentary or a face cam. There are guides where the locations of certain collectibles are such as Stickers, is shown, often spoiling the game. The amount of editing varies throughout, based on whether the video is meant to be entertaining or to be a simple guide, or else. There is also a hefty amount of Clickbait, their thumbnails showing items/characters/secrets/etc., which are actually not present within the game, so beware!

#### Clickbait

Ever since the discovery of the secret easter egg, many people have revealed the location of it, via YouTube. However, clickbait has started to emerge and spread across channels. It became so bad that when you search "super bear adventure", you see a tremendous amount of clickbait. The thumbnails usually show fake stickers/easter eggs/cosmetics/secret locations and more. This is a very discouraged and unfortunate practice since this can give the channels views and clout through lying to and tricking the audience. Although you can avoid these with a few signs.

* **Excessive amounts of arrows, circles, and question marks**. They are usually seen near a fake discovery. This can get your attention a lot, so if you spot a thumbnail with these, it's clickbait.
* **Oversaturated/colorful thumbnails**. A thumbnail with lots of colors/oversaturation can catch your eye and invite you to watch the video.
* **Copyrighted/stolen objects**. Some thumbnails show (copyrighted) things which aren't seen in the game, and if it was, the dev would be in big trouble; he will get a copyright strike or a copyright claim on this game.
* **Two-panels of fake pictures**. There can be 2 panels; kind of like a comic, showing the fake discovery.
* **Overly exaggerated display of content**. In thumbnails, you might see some content in them that can be too good to be true for the dev to add in the game.

These clickbait channels have also started to add non-kid-friendly content in their thumbnails such as inappropriate content, mild to excessive gore, and horror/scary content. They even steal other people's arts and acting like it is theirs, mostly adding the stolen art in the form of a sticker. These clickbait videos usually attract children, and since children can be gullible, the channels have used this to their advantage to get more money and views. Children still don't have the common sense to find out what is clickbait, they will think the content shown on clickbait thumbnails are real in the game. These clickbait videos get unusually high views, most of which are children.

These videos also use mods, to perform actions such as spawning a lot of enemies, making the player jump higher or run faster, enlarge/shrink objects in the game, etc. The mod is most notably from geokar, a user who mods SBA likely solely for experimentation, but it seems that clickbaiters have used the mods to make their videos more convincing for children.

### Speedruns

```
Also see: Speedrunning, SBA's speedrun.com page

```

These are usually unedited, raw footages of a speedrun. The length of these types of videos is based on what category is being speedrunned. The aspect ratio is based on what device the video was recorded on. They can be easily found via the speedrun.com page of SBA.

### Animations

One of the less common ones. They are often meant to be entertaining and meant for a younger audience, often found on YouTube Shorts. Since the game is made for mobile devices, the animations are often made on them, the most popular app being FlipaClip.

## Other platforms

In general, there is much less content about SBA on other platforms, simply because more people have YouTube accounts than others.

### TikTok

Most of them are small Let's Play videos, they also come in wide combinations of TikTok trends and gameplay.

### Instagram

Most videos are just (segments of) Let's Plays, with occasional fanart in between. They often have a dip in quality control, which may come from them being made by younger folks. Posts which are not videos are more likely to be fanart, ranging from Photo Mode pictures to artwork.

### Twitter

Less than you might expect. Most tweets about SBA are often Photo Mode pictures.