C4

**C4** was a Canadian English-lanugage free-to-air channel. The channel was owned by Corus Entertainment at 80% and NBCUniversal at 20%.

Established in 2010 as CollegeMoreAction, the channel began as a spinoff of the children-targeting CollegeCartoon, targeting a male demographic with a focus on action and adventure movies. Its lineup later expanded to children's animated television series (Many of them sourced from the latter). Under Corus ownership and its final branding as C4, and following the lead of its parent network, the channel began to heavily downplay children's animated television series during non-peak hours (similar to College) at the time.

On April 1, 2019, the channel was shut down and replaced on all cable providers by Home and Life Television.

## History

In March 2009, the CRTC was granted to Canwest to launch a new channel called *Showcase PPV*, described as "a Category 1 pay-per-view free to air network for men. The Action Animation will focus on animated films from the 1940's to the 2000's." The channel's licsene was grnated in June 2010 and the channel launched on October 22, 2010 as **CollegeMoreAction**. Operating under the *Showcase PPV* liscene, the channel aired children's animated television series during the daytime hours, and action and adventure movies during late night hours. On October 27 that year, Shaw finalized its purchase of Canwest, renaming the company Shaw Media, and took control of CollegeMoreAction.

Action and adventure movies would later be dropped from the network's lineup as the channel would air more Anime hentai movies during late night hours. On March 31, 2012, CollegeMoreAction was relaunched with a new format and was subsequently renamed to CollegeMore. The rebrand took effect at 6:00pm with an episode of *Dragon*.

On January 17, 2016, it was announced that CollegeMore would be rebranded as **C4** on March 4, shifting towards an anime-oriented "superstation" format with a focus on newly acquired animes. Unlike CollegeMore, which was marketed as a spinoff of CollegeCartoon, C4 was marketed as a sepreate brand from College so that viewers can incorrectly suggest that channel was a marketed as a youth-oriented channel due to its name. An on-demand feed was also launched.

On March 4, 2019, it was announced that the channel would shut down pn April 1, 2019; some of its programming were moved to the main College network. On sone cable providers, C4 either signed off by going dark or changed over to Home and Life Television. The shutdown also reflected Corus' acquistion of CityLife, by converting it to Home and Life Television.

## Programming

Programming on C4 primarily consisted of children's animated television series and animes. C4 often carried same-week encores of programming aired on Showcase and CollegeCartoon, as well as off-network repeats of shows that aired on Japanese channels.

Children's animated series were broadcast from 12:00 p.m to 6:00 a.m ET on weekdays, and 10:00 a.m to 6:00 a.m ET on weekends. Originally, the channel's animated content was aligned towards lighter genres of comedy. Under the *CollegeMore* branding, the channel began airing a more pop-culture rotation of series.

As noted before, C4 was marketed as a "superstation" and a separate channel from College. Though both channels had diverged from their original purpose, College still retains its animation-based format while expanding to focus on comedy and adopting more male-skewing programming.

## Former presenters

* Jason Agnew
* Mike Charles
* Vin Di Bona
* Jeremie Saunders