Brands

A **Brand** (ブランド) is the general term that identifies the distinctive product of a company in the *Aikatsu!* and *PriPara* series.

## Aikatsu! Brands

*This takes information from the All Aikatsu! Wiki. We have not put in the season 2, 3, 4, or Stars brands yet, and I'm not sure if Planet has brands.*

They are based on one of the four types: Cute, Cool, Sexy, or Pop, and stick to a motif. There are currently forty-one known regular brands and ten known friends/unit brands.

### Aikatsu! Season 1

* **Angely Sugar** (エンジェリーシュガー) is a cute-type brand and its theme is angels. They use frills, ribbons, and feathers as well to make it happen. The top designer is Asuka Amahane, and is Ichigo Hoshimiya, Madoka Amahane and Noeru Otoshiro's preferred brand.
* **Futuring Girl** (フューチャーリングガール) is a cool-type brand and its theme is the future. It has brilliant materials and geometric shapes that make their models look right out of a video game. The top designer is Rei Kamishiro, and is Aoi Kiriya and Shion Kamiya's preferred brand.
* **Spicy Ageha** (スパイシーアゲハ) is a sexy-type brand and its theme is butterflies. Their outfits are revealing, sexy, and gorgeous that will make your heart fly. The top designer is Anna Tachibana, and is Ran Shibuki and Hikari Minowa's preferred brand.
* **Happy Rainbow** (ハッピーレインボー) is a pop-type brand and its theme is the rainbows in the sky. It has vivid colors and also fruit. The top designer is Makoto Nijigabara, and is Otome Arisugawa's preferred brand.
* **Loli Gothic** (ロリゴシック) is a cool-type brand that uses gothic and lolita as its theme. The brand combines goth-loli style with that of the Medieval Ages and the Victorian Era. The top designer is Maya Yumekoji, and is Yurika Todo and Sumire Hikami's preferred brand.
* **Aurora Fantasy** (オーロラファンタジー) is a cute-type brand and its themes are the aurora borealis and fantasy fairytales. The Top designers are twins Lisa and Elena Hiragi, and is Sakura Kitaoji and Maria Himesato's preferred brand.
* **Love Queen** (ラブクイーン) is a sexy-type brand which will make you feel like a queen. It can only be used by Mizuki Kanzaki, who is the top designer.
* **Magical Toy** (マジカルトイ) is a pop-type brand and its theme is carnivals. The top designer is Marcel, and is Kaede Ichinose and Ki Saegusa's preferred brand.

### Friends Brands

* **Love Me Tear** (ラブミーティア, ***Love Me Tear***?) is a cute and pop type Friends brand with luxurious dresses that are just like the radiance of the shooting stars. It is Karen Kamishiro and Mirai Asuka's Diamond Friends brand.
* **Honey Cat** (ハニーキャット, ***Honey Cat***?) is a pop and sexy type Friends brand with little devil-like dresses that are just like mischievous cats. It is Maika Chōno and Ema Hinata's Friends brand.
* **Pure Palette** (ピュアパレット, ***Pure Palette***?) is a cool and cute type Friends brand with display radiant dresses that combine different personalities that are just like how one mixes a variety of colors on a palette. It is Aine Yuki and Mio Minato's Friends brand
* **Reflect Moon** (レフレクトムーン, ***Reflect Moon***?) is a cool type Friends brand that has dresses reflecting each others' silhouette like a mirror, emphasizing the idea of twins. It is Sakuya Shirayuri and Kaguya Shirayuri's Friends brand.
* **Baby Pirates** (ベイビーパイレーツ, ***Baby Pirates***?) is a cute and sexy type Friends brand. It is Marin Manami and Rinna Shinkai's Friends brand.
* **I Believe** (アイビリーブ, ***I Believe***?) is a sexy and cool type Friends brand. It is Hibiki Tenshō and Alicia Charlotte's Friends brand.

### Regular Aikatsu Friends! Brands

* **Sugar Melody** (シュガーメロディ, ***Sugar Melody***?) is a cute-type brand that goes down the road of royalty with its music and rhythm infused dresses and designs. It is Aine Yuki's preferred brand.

* **Material Color** (マテリアルカーラー, ***Material Color***?) is a cool-type brand that combines unique materials and patterns made perfect for a fashion leader. It was founded by Mio Minato.
* **Milky Joker** (ミルキージョーカー, ***Milky Joker***?) is a pop-type brand that uses the mixtures of pastel colors and pale tones to create sweet and spicy dresses. It was founded by Mirai Asuka.
* **Classical Ange** (クラシカルアンジュ, ***Classical Ange***?) is a cute-type brand filled with admiration to create dresses with the brilliance of an angel. It was founded by Karen Kamishiro.
* **Dancing Mirage** (ダンシングミラージュ, ***Dancing Mirage***?) is a sexy-type brand embodying the image of a showgirl with gorgeous and sexy dresses. It is Maika Chōno's preferred brand.
* **Colorful Shake** (カラフルシェイク, ***Colorful Shake***?) is a pop-type brand that combines vibrant colors with a mix of pop designs to match anyone's taste. It is Ema Hinata's preferred brand.
* **Luna Witch** (ルナウィッチ, ***Luna Witch***?) is a cool-type brand infusing the image of a witch who controls the moonlit night and the celestial stars. It is Sakuya Shirayuri's preferred brand.
* **Moon Maiden** (ムーンメイデン, ***Moon Maiden***?) is a cool-type brand in the image of the moon's white light that combines with phantasmic dresses. It is Kaguya Shirayuri's preferred brand.
* **Antique Sailor** (アンティークセーラー, ***Antique Sailor***?) is a cute-type brand that combines the oceanside image with a retro style, along with its tricolore tones. It is Marin Manami's preferred brand.
* **Silky Ocean** (シルキーオーシャン, ***Silky Ocean***?) is a sexy-type brand that combines gorgeous gold and embroidery designs to create a Chinese style. It is Rinna Shinkai's preferred brand.
* **Heavenly Perfume** (ヘヴンリーパフューム, ***Heavenly Perfume***?) is a sexy-type brand with dresses embedding the image of a divine goddess from ancient myths. It is Hibiki Tenshō's preferred brand.
* **Glorious Snow** (グロリアススノー, ***Glorious Snow***?) is a cool-type brand where crystal snowflakes highlight the elegant silhouette of the royal gothic arrangements. It is Alicia Charlotte's preferred brand.
* **Humming Leaf** (ハミングリーフ, ***Humming Leaf***?) is a cute-type brand that infuses a warm touch of countryside with its handmaid style designs. It is Wakaba Harukaze's preferred brand.

## PriPara Brands

*This takes information from the PriPara Wiki.*

They are based on six idol types: Lovely, Pop, Cool, Natural, Celeb or Premium, and stick to a motif. However, some idol coords can be brandless.

* **Twinkle Ribbon** is a lovely-type brand and its theme is ribbons, and maybe stars. It is Laala Manaka, Hanana, and Nene Tokuda's preferred brand.
* **Candy Alamode** is a pop-type and its theme is candy. It is Mirei Minami, Suzu and Eiko's preferred brand.
* **Holic Trick** is a cool-type brand and its theme is gothic, much like Loli Gothic. It is Sophie Hojo and Love Tochiotome's preferred brand.
* **Dreaming Girl** is a Premium type brand. It's exclusive to physical promotional products and is not a favored brand. A feminine brand that makes use of unique motif to create gorgeous outfits.
* **Baby Monster** is a cool-type brand. It is Shion Todo's preferred brand. It incorporates many bat, chain, or punk motifs in its designs.
* **Fortune Party** is a pop-type brand. It is Dorothy West and Reona West's preferred brand. It includes many seaside motifs including anchors. This is the first brand to be preferred by two main characters.
* **Marionette Mu** is a lovely-type brand. It is Falulu and Gaaruru's preferred brand. Its clothing has very many ribbons. It focuses on a girly style, but with elegance and the occasional steampunk motif.
* **Prism Stone** is a premium-type brand. It is Cosmo Hojo and Mia Hanazono's preferred brand. It is a Premium type brand with many casual outfits and a few uniquely styled costumes.
* **Silky Heart** a lovely-type brand. It is Mikan Shiratama's preferred brand. It includes girly ornaments like wings, hearts, lace, and ribbons.
* **Holic Trick Classic** is a cool-type brand. It is Hana and Aroma Kurosu's preferred brand. It is the first spin-off brand. It uses devil or dark magic motifs.
* **CoCo Flower** is the first natural-type brand in PriPara. It is Fuwari Midorikaze's preferred brand. It uses many flowers and leaves in their natural looking designs.
* **Candy Alamode More** is a pop-type brand. It is Ajimi Kiki's preferred brand. It is a Pop type brand and the second spin-off brand. It's unique outfits incorporates art and various crafting techniques to create its designs.
* **Brilliant Prince** is a celeb-type brand. It is Hibiki Shikyoin's preferred brand. The brand has a regal girl or Prince motif.
* **Rosette Jewel** is a mixed-type brand. It is Jewlie, Janice, Junon, Pinon, and Kanon's preferred brand. The brand has a motif heavily focused on elegant, ornate upgrades of Cool, Pop, or Lovely designs.
* **LOVE DEVI** is a brand created by Aroma Kurosu. It is a cool type with cuteness added to the original dark motif from Holic Trick Classic.
* **Twinkle Ribbon Sweet** is a spinoff of Twinkle Ribbon. It is Non Manaka's preferred brand. It is inspired by the formal lolita style with cute bows, bunnies, and heart motif.
* **Sunny Zoo** is a natural-type brand. It is Pepper Taiyou's preferred brand. It has fur and animal patterns in the fabric, along with a cat motif.
* **Dear Crown** is a celeb-type brand. It is Chiri Tsukikawa's preferred brand. It is based on a brand from *Pretty Rhythm.* It is elegant with heavy tones of gold or jewel ornaments.
* **Fantasy Time** is a lovely-type brand created by Yui Yumekawa. It is her preferred brand.
* **Neon Drop** is a pop-type brand. It is Nino Nijiro's preferred brand.
* **Melty Lily** is a cool-type brand crated by Aroma Kurosu. It is Michiru Kouda's preferred brand.
* **Clock Garden** is a premium-type brand. Falala•A•Larm and Galala•S•Leep's preferred brand.
* **Rich Venus** is a celeb-type brand. It is Shuuka Hanazono's preferred brand.
* **Fantasy Time Dream** is a lovely-type brand.

## Operation M.U.S.I.C.

The brands are six of them: Smile, Pure, Cool, Active, Playful, and Sexy. Each girl has their own brand.

### Sweet Spica

Honoka Kosaka's preferred brand, and a brand that Kotori Minami and Hanayo Koizumi also use. This is a smile brand.

### Milkshake Fleur

Kotori Minami's preferred brand, and a brand that Honoka Kosaka and Hanayo Koizumi also use. This is a pure brand.

### Groovy Memory

Hanayo Koizumi's preferred brand, and a brand that Honoka Kosaka and Kotori Minami also use. This is a pure brand.

### Prismic Divide

Eli Ayase's preferred brand, and a brand that Maki Nishikino and Nico Yazawa also use. This is a cool brand.

### Rocky Cosmos

Maki Nishikino's preferred brand, and a brand that Eli Ayase and Nico Yazawa also use. This is a cool brand.

### Viva Live

Nico Yazawa's preferred brand, and a brand that Eli Ayase and Maki Nishikino also use. This is a smile brand.

### Blue Calling

Umi Sonoda's preferred band, and a brand that Nozomi Tojo and Rin Hoshizora also use. This is a cool brand.

### Dance Crystal

Nozomi Tojo's preferred brand, and a brand that Umi Sonoda and Rin Hoshizora also use. This is a pure brand.

### Starry Night

Rin Hoshizora's preferred brand, and a brand that Umi Sonoda and Nozomi Tojo also use. This is a smile brand.