Choco's List

Choco's List was created by the mori girl Choco on the original mori girl mixi page. The list serves as a set of guideline for mori fashion, and has in many ways set the precedent for the style over the years. It was originally translated from Japanese to English in a livejournal post.

## Checklist (English Translation)

*This list has been slightly altered to correct typos and other English mistakes.*

### Fashion

* Loves loose-fitting one-piece dresses.
* Wears one-piece dresses and skirts as everyday dresses.
* Prefers somewhat quirky clothing to simpler or mainstream styles (but doesn't really like flashy or bold styles).
* Wears a seemingly natural type of fashion style with a little quirk to it.
* Is particular about materials.
* Loves to wear European ethnic clothing.
* Dresses in A-line clothes.
* Loves one-piece dresses that little girls would like as well.
* Loves smock-like one-piece dresses and blouses.
* Doesn't like super sweet fashion (like lolita or fairy kei).
* Loves deep earthy colors like burgundy, dark green, dark blue, and brown.
* Looks good in warm colors.
* More comfortable with short nails.
* Loves soft knit or fur caps.
* Loves ear muffs.
* Loves ponchos and boleros.
* Likes leather or faux leather bags.
* Likes clutches or pochette.
* Prefers gold accessories to silver ones.
* Loves necklaces and accessories with large motifs like a magnifying glass, compass, or a pocket watch.
* Loves animal motifs.
* Loves candy and sweets motifs.
* Loves check and polka-dot patterns.
* Loves retro flower prints.
* Loves lace.
* Loves tights and leggings.
* Wears flat soled shoes instead of high heels or dress shoes.
* Loves round-toed shoes, or shoes in a more natural style.
* If wearing sneakers, they must be slip-ons that are loose fitting and cute.
* Prefers cloth buttons to ordinary buttons.
* Loves to wrap the scarves and stoles all the way around their neck.
* Love wearing turtlenecks in the winter.
* Loves to wear layers.
* Loves puffed sleeves.
* Loves natural brands, such as Syrup and Fellisimo
* Loves candy or sweets shaped accessories, such as Q-Pot accessories.

### Physical Appearance (Makeup, hair, etc.)

* Has a light complexion.
* For hairstyles, they prefer things such as softly curled hair, a bob cut with short bangs, long curly hair, or other similar natural styles.
* Likes natural and minimal makeup, with rosy cheeks.
* If you are going to put any perfumes, you’d like faint flower scents.

### Lifestyle and Personality Traits

* Finds old items charming.
* Loves fairy tales.
* A girlie-girlie type.
* Loves to spend time in cafes.
* Loves to take a walk with a camera in a hand.
* Enjoys visiting small, local shops and window shopping.
* Have a habit of collecting things you love.
* Enjoys browsing through bookstores or furniture stores.
* Loves hand-made stuff.
* Loves winter and autumn as far as the seasons go.
* Wants to travel to northern Europe someday.
* A girl with soft, pure, and clear air about her (or longs to be one).
* You are often told you have a laid-back aura at all times.
* You consider characters like Hagu from “Honey and Clover” and Shizuru Satonaka from "Tada, kimi wo aishiteru (I simply love you)" as mori girls.
* Friends may have told you that you look like you belong in a forest.

## Checklist (Japanese/日本語)

*Preserved via a Yuko Ando fansite.*

* ゆるい感じのワンピースがすき
* シンプルよりどこかくせのある服がすき
* ナチュラル系にみえるけど、すこしクセのあるファッション
* 素材にはこだわりたい
* 民族系の服装もすき
* Aラインがでる服装をする
* ちいさな子が着るようなワンピースもすき
* スモッグのようなワンピースやブラウスがすき
* 全身甘々ファッションはすきじゃない
* ボルドー・深緑・紺・茶色など、深い色合いがすき
* 暖色系が似合う
* 短いネイルのほうが落ち着く
* ニットやファーで、もこもこした帽子がすき
* イヤーマフがすき
* ポンチョやボレロがすき
* 革製のバックをもちたい
* ポシェットとかつい使ってしまう
* 銀より金の小物がすき
* 古いものに魅力を感じる
* 懐中時計がすき
* ルーペとか大きなモチーフのネックレスがすき
* 動物モチーフすき
* お菓子モチーフすき
* チェックやドットがすき
* レトロな花柄すき
* タイツ・レギンスがすき
* 靴は基本ぺたんこ
* ラウンドトゥがすき
* スニーカーを履くならスリッポンでゆるくかわいく
* 普通のボタンより、くるみボタンがすき
* マフラーもストールもぐるぐるまきにしたい
* 冬はタートルネックが基本
* 重ね着好き
* パフスリーブにきゅんとする
* 童話が好き
* 色白
* ゆるいパーマをかけている
* ボブ×パッツン
* パッツン×ロングのゆるゆるパーマ
* ロリータとはちがうの
* ガーリー
* カフェでまったりするのがすき
* カメラ片手に散歩をするのがすき
* 雑貨屋さん巡りをついついしてしまう
* すきなものはついついコレクションしちゃう、コレクター
* 本屋さんでかわいい本を見つけると嬉しい
* 家具屋さんにいくとわくわくしてしまう
* 手作りがすき
* 季節は秋と冬がすき
* いつか北欧にいきたい
* チークはまあるくいれたい
* 香水は付けるならほんの少し漂う花の香りがいい
* やわらかい雰囲気がでてるおんなの子
* 透明感のあるおんなの子
* つねにゆるい雰囲気をだしている
* 友達に『森にいそうだね』といわれたことがある
* 北欧系ファッションに興味津々
* 友達に『森にいそうだね』といわれたことがある
* やわらかい雰囲気がでてるおんなの子
* 透明感のあるおんなの子

## References

1. ↑ Dominique. "Mixi List." Mori Girl Livejournal. August 31, 2009. Retrieved September 12, 2020 from https://morigirls.livejournal.com/1122.html
2. ↑ "Choco's List: The 'Official Mori Girl Checklist'." idontknowmuchbutimlearning. February 20, 2019. Retrieved September 12, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/02/chocos-list-official-mori-girl-checklist.html
3. ↑ "62 Rules for Living in the Forest." FASHION JAPAN. October 1, 2010. Retrieved October 13, 2020 from http://www.japanesestreets.com/reports/1078/62-rules-for-living-in-a-forest
4. ↑ "Is Yuko Ando a Mori Girl? (translated title)" Ando Yuko Fan. January 20, 2010. Retrieved December 6, 2020 from http://www.ando-yuko-fan.com/blog/2010/01/20/mori-girl/