recursal/Fanatic-Fandom huggingface dataset:
Participatory Media in Dance GIF’s and Memes

## Dance GIF’s and Memes - What makes them stick and what makes them spread (Jenkins, Skinnell, and West)?

1. Impressibility
2. Humor
3. Talent
4. Number of shares/likes (Lange)
5. Number of comments - positive/negative (Lange)
6. Commonality - is it relatable (Omizo)?
7. Use of Irony
8. Aesthetic

## My Created Media - Meme:

See My Other Pages:

[1] Participatory Media on YouTube

[2] Participatory Media in YouTube Dance Videos

### References:

1. Jenkins, Henry. "If It Doesn’t Spread, It’s Dead (Part Two): Sticky and Spreadable — Two Paradigms." Confessions of an AcaFan. N.p., 13 Feb. 2009. Web. 21 June 2015. <http://henryjenkins.org/2009/02/if\_it\_doesnt\_spread\_its\_dead\_p\_1.html>.
2. Lange, Patricia G. "Achieving Creative Integrity on YouTube: Reciprocities and Tensions." Achieving Creative Integrity on YouTube: Reciprocities and Tensions. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/achieving-creative-integrity>.
3. Omizo, Ryan. "Vulnerable Video: A New Vernacular." Vulnerable Video: A New Vernacular. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/vulnerable-video>.
4. Skinnell, Ryan. "Circuitry in Motion: Rhetoric(al) Moves in YouTube's Archive." Circuitry in Motion: Rhetoric(al) Moves in YouTube's Archive. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/circuitry-in-motion>.
5. West, Tyler. "Going Viral: Factors That Lead Videos to Become Internet Phenomena." The Elon Journal of Undergraduate Research in Communications 2.1 (2011): 76-84. Spring 2011. Web. 24 June 2015. <https://www.elon.edu/docs/eweb/academics/communications/research/vol2no1/08west.pdf>.
Jack Torrance

**John "Jack" Torrance** is a former protagonist and antagonist in Stephen Kng's novel The Shining, The Shining movie and Stephen King's The Shining mini-series. He's also an author and huspand of Wendy Torrance, father of Danny Torrance and Lucy Stone and grandfather of Abra Stone.

## Death

### **The Novel**

In the novel and the mini-series, the ghosts overtake Jack's body to kill Danny easily. However, Danny communicates with Jack himself and reminds that the boiler has been neglected. Hallorann, Danny and Wendy get to escape, but Jack, the hotel and the ghosts explode.

### **The Movie**

In the movie, Jack's death is really different.

Jack kills Hallorann with an axe and starts chasing Danny, shouting: "Danny boy!" and "I'm right behind you!". Danny is able to hide from Jack and Jack soon freezes to death.

###
The Shining (disambiguation)

**The Shining** may refer to:

* The Shining (novel) - Stephen King's novel from 1977.

* The Shining (movie) - Stanley Kubrick's movie adaptation of The Shining.

* Stephen King's The Shining - A TV-miniseries by Stephen King and Mick Garris.
* Doctor Sleep - The sequel of The Shining novel.
* Overlook Hotel - The fictional location in The Shining.
* Shining (ability) - Ability
Districts

Lunar District: The Royal District, containing the crown jewel of Raingate, Silverlight Palace. The palace had large beautiful towers and many upscale shops that were built as part of the castle grounds. Within this district is the Library of Lissandra, named after the first Queen of Raingate.

Lum District: This is the district where the Cathedral and the Harbor sit, welcoming all new comers into Raingate proper. Cathedral is large building, a real work of art, dedicated to the Light. It is led by Elyona and Lumaricus Gaius who act as spiritual leaders as well as healers. The Harbor itself is a large fanned out structure with room for seven ships to enter and dock at once. From a sky view, the harbor appears like an angelic wing, adding to the artistic value of the city. Many dock workers and spiritual hands live in this district.

Bright District: The Academy district, where the students and support of the district live. This district tends to be where many coffee shops, bookstores and lower income eateries exist. There are many parks and quiet spaces for students to study, as well as free to use lab space so they can continue to make their ideas and experiments great.

Briar District: The Gilnean corner of the city, where most of the Gilnean refugees have made a little slice of heaven for themselves. Everything in this district is Gilneas in a square! From the way the shops are built, to the people running them, to the various styles of meals! Home sweet home.

Gala District: Home to the famous Gilnean Carnival, with the most unliving carnival workers in the world! This is also where many of the neutral other races tend to live, finding it more home like than most of the other human styled districts.

The Twelve Sea Islands:

Relis Isle

Flame Key

Verdant Grove

Hickory Isle

Gild Atoll

Arc Isle

Sapphire Cay

Scarlet Skerry

Lucent Key

Ethereal Atoll

Raven Isle

Ebony Island

Sky Islands

WIP
Five Nights at Ur Moms House

***Five Nights at Ur Moms House*** is an indie point-and-click survival whorror video game developed by Scott Cocksniff. The goal is for the player to try to survive the night at Ur Moms Pizza while avoiding getting caught and killed by the fatass mom characters, and tracking their movements via the restaurant's security cameras. On November 11, 2014, the second game was released onto Cream. On March 2, 2015, the third game was released onto Cream. A fourth game is slated for release on October 31, 2015 and will be the final installment in the *Five Nights at Ur Moms House* series.
Un-Everything Wikia

Welcome to un-everything Wikia! this is a 3 in 1 wiki about BLAH BLAH BLAH

```
THIS MONTHS LOLZ IN THE UNPEDIA PORTAL

```

**Eddsworld** is an 2003 animated unfunny comedy webtoon produced using Adobe Flash shitware, and shared on sites like YouSuck and NoobGrounds, as well as Eddsworld.co.uk, created by Edd "Moist" Gould.

```
THIS WIKIS ACTEVETEH

```

```
FUNNY VIDEO OF JULY

```

```
AUGUSTS FEATURED ARTICLE ELECTION

```
Tribute to the Game

**Tribute to the Game** is the season finale of *SurvivorJD: New Zealand*.

## Immunity

**Challenge:** *Tributary*

For a chance at Immunity and a seat in the Final Tribal Council, the Final Four must create artwork in any form as a tribute to the season. The best tribute wins for its creator Immunity and a chance to plead his case at the Final Tribal Council.

**Winner:** DanceGuy151

## Tribal Council

### Voting Confessionals

DanceGuy, you're the Natalie White of this season. Though everyone thinks you coattailed your way here, which I still believe you did, you did make your own moves and weren't afraid to keep loyal. You have earned my vote tonight. If you win, good. If you don't, then those people really need to get a psychiatric checkup. Good luck!

## Trivia

* This episode marks the first time since “*The Loser's Standing Small*” in which GetLuck is not protected from the vote.
Danny Torrance

**Daniel Anthony "Danny" Torrance** is the main character in The Shining movie, novel and TV mini-series. He is also one of the main characters in *Doctor Sleep.* He is the son of Jack and Wendy Torrance. He also has a sister Lucy Stone and a nephew, Abra Stone. As a child he had a imaginary friend, Tony. Danny has ability to "shine", which means he can hear other people's thoughts, contact people that are miles away, etc.. In 1977, Danny and his family arrived the Overlook Hotel. Danny soon realized that the hotel was full of evil ghosts who wants Danny to die. The ghosts overtake Danny's father, Jack and try to murder Wendy and Danny. But, Danny reminds his father that the boiler of the hotel has been neglected. Wendy and Danny get to escape, but the hotel, Jack and the ghosts in the hotel explode.
Portal:Enzyclopedia

```
Welcome to duh ~~encyclopedia~~ enzyclopedia station!

```

This station contains ~~Everything~~ everehteng yo' need to know about anything. so go stop reading this message NOW and start your fucking adventure now , idiot!

```
BROWSE CATEGORIES

```

Inventors - People who wanna make flying toilets

Games - Another way to waste your time

```
TODAYS DUMB ARTICLE

```
Talking Angela

***Talking Angela*** is a  chatterbot app developed by Outfit7 (7 OUTFITS?) as part of the *Talking Tom and Idiot Friends* series. It was released in December 2012 for iPhone and iPad, January 2013 for Android, and January 2014 for Google Play. The *My Talking Angela* app was released in December 2014.
Ngorieru

**Ngorieru** is the principal diety of Ngorism, practiced by the Adaro of the Solomon Islands.

Ngorieru is a war god and the ruler of the Oceans. He is said to be the strongest Adaro that have ever lived, and rides upon a massive seahorse. He fights storms, and when he has defeated a storm, he releases a rainbow as a battle flag to show victory.

Adaro often pray to Ngorieru for support in life, and sacrifices food to him. It is said that Ngorieru's favorite food is fox, and that is therefore the ultimate sacrifice.

During the Season of the Hunt, which occurs in the spring, feasts are held in his honor. These feasts usually includes dancing and singing.
Xavier Symbol

The Xavier Symbol is a sign that appears at least once in every Xavier: Renegade Angel episode. Its the symbol located in the letter "R" of the main logo.
Its meaning is never fully explained.

## Season 1

In What Life D-D-Doth it appears in the book titled *Secret Truths About Xavier* that young Xavier finds in the burnt remains of his home.In Chief Beef Loco it appears carved in the back of Percy's neck. Percy tells Xavier the Local Locos were to blame.It is used throughout the episode as the tag of the Local Locos also in the episode Chief Beef LocoChief Master Guru fakes his death to get rid of Xavier in a flashback segment in Chief Beef LocoOne of the Local Locos uses the symbol in his belt buckle.In The 6th Teat of Good Intentions you can see the symbol in the sewers where Xavier hides the Septuplets.Emodynamics Segment in Pet SiouxicideEmodynamics Segment in Pet SiouxicideEmodynamics Segment in Pet SiouxicideComputer Has a patch of the symbol sewn to his shirt. World of Hurt, BCSuicide remains in Signs From GodrillaShakashuri BlowdownShakashuri BlowdownShakashuri BlowdownShakashuri BlowdownShakashuri Blowdown
Stephen King's The Shining

***The Shining*** (stylized as ***Stephen King's The Shining***) is a three-part television miniseries based on Stephen King's novel of the same name. Directed by Mick Garris from King's teleplay, the series was first aired in 1997.

## Plot

Jack Torrance's alcoholism and explosive temper have cost him his teaching job at Stovington, a respectable prep school. He is also on the verge of losing his family, after attacking his young son Danny in a drunken rage just a year earlier. Horrified by what he has become, Jack tells his wife Wendy that should he ever start drinking again, he will leave them one way or another, implying that he would rather commit suicide than continue living as an alcoholic.

Now, nursing a life of sobriety and pulling in work as a writer, Jack and his family take on the job of looking after the Overlook Hotel, a large colonial building in a picturesque valley in the Colorado Rockies. Hoping to succeed and move on as a writer, Jack is happy to take the job as it will provide desperately needed funds and the time to complete
 his first play.
Upon entering the Overlook and meeting its head cook, Dick Hallorann, Danny discovers that his psychic powers grant him a form of telepathy. Hallorann tells Danny that he too "shines", and that Danny can contact him telepathically whenever he needs help.

It gradually becomes apparent that the hotel's ghosts are more than figurative and far from peaceful. There is a force within the building that seems determined to use Danny for an unknown, possibly sinister purpose. This force manifests itself with flickering lamps and spectral voices and eventually a full-on masked ball from the Overlook's past.

Danny is the first to fully notice the darker character of the hotel, having experienced visions and warnings that foreshadow what he and his parents will encounter over the winter. Jack's character becomes progressively darker, first by scolding Danny for violating his rules that he was to stay out of the guest rooms, then eventually returning to his drunken self (the ghosts supplying an open bar for Jack prior to their ball).

In order to achieve its goal, the hotel takes over the person dearest to Danny: his father. Halloran, who had been contacted telepathically by Danny, travels from Florida to Colorado only to be attacked by Jack with a croque mallet and left for dead. Danny telepathically communicates with his father, who finally breaks free of the ghosts' grip, then realizes the boiler has been neglected. Danny, Wendy, and Halloran (who had only been stunned by the attack) escape to safety as Jack runs to the boiler room
 to sacrifice himself by allowing the boiler to explode and destroy the Overlook. 10 years later, Danny graduates from high school (we see that Tony is Danny's adult self) with his mother and Halloran present at his ceremony, as well as seeing the ghost of his father being proud of him.

Back in Colorado, the Overlook is being rebuilt as a resort for the summer, as the ghosts of the original hotel start to wait for more potential victims.
Page 2 by GH

## Participatory Music - Mashups

Mashups, also commonly known as "bootlegs", are songs comprised of several tracks that are blended together creating a new track. This genre has roots in early composing, as far back as the 1950s and famous movies such as *War of the Worlds*, wherevoices and backgrounds were overlaid and cut to create hybrid sounds. Today, many mashups exist in pop culture, including shows such as *Glee* and distributed regularly between websites including Soundcloud and Reddit.

==
Types of Mashups ==

* A vs. B
* Abstract
* Audio-Viz Match
* Bootleg Albums
* Cut-Ups
* Glitch Pop
* Remixes
* Version vs. Version

==
Popular Artists ==

* DJ Earworm
* Girl Talk

* Madeon
* DJs from Mars

## Additional Information

* https://en.wikipedia.org/wiki/Mashup\_(music)[1]
* https://www.reddit.com/r/mashups[2]

###
Valentines day

It was valentines day and people were passing around cards to each other becuz Mr.Priest says so so first one up wuz Kobe!
Kobe gave a card to Ashley. She reads it it says *Thanks for the food and you have pretty brown hair*.

**Ashley:** Thanks!!!!!

Ashley gives Crystal a card. She reads it. It says *You need to stop being a good kid...Nice hair*

**Crystal:** I plan on turning bad when I'm ready and thanks!

Crystal gives Tyler a card he reads it it says *You're so damn funny if I were to I would make you the king of being funny plus your so damn cute!*

**Tyler:** Thanks! I know I'm funny it's my job to make people laugh

Tyler gives Mike a card he reads it it says *Your dad is a moron...thanks for the 25 dollars*

**Mike:** Really Nigga?

**Tyler:** *\*slowly grins\**

Mike gives Bri a card it says *Stop shutting me out in your conversations....cute ass!*

**Bri:**........Bruh?...............

Bri gives Don a card it says *You need to be more athletic nice stoic face*

**Don:**..............Lebron James.......

**Bri:**.......Wut...............

Don gives Ross a card it says *Ross.....LUV ME!!!!*

**Ross:** NO NIGGA!.......I'm with Mike....

Don sheds a tear. Ross gives Domoinique a card it says *Fuck off*

**Domoinique:** Fuck u too Ross

Domoiniwque gives Chase it card it says *Stop fucking farting I'm fucking tired of it plus fuck barney*

**Chase:** *\*Has rape face on\**

Chase gives Yusuf a card it says *Stop being so weird....cool mustache*

**Yusuf:** *\*Does his infamous seizure dance\**

Yusuf gives Isaiah a card it says *OOOOHHHHHH ISAIAH*

**Isaiah:** Fuck off boy I don't like you

Isaiah gives Kobe a card he reads it it says *Shut up Kobe*

**Kobe:** Fucking ugly ass nigga crack baby

Isaiah gives Tyler a card he reads it it says *Tramp baby Tyler*

**Tyler:** *\*Death stare with red eyes\**

Isaiah laughs and runs he gives Bri a card she lights it on fire

**Isaiah:** Bri y did u do that?

**Bri:** Becuz u touched it

Isaiah is heart broken

***THE END***
Soundcloud

Soundcloud is a social website based around sharing new music.

## Website Setup

The biggest component of Soundcloud is the timeline. The timeline, similar to Facebook's, gives you an up to date archive of new music being released. You see new uploads from both the people you follow, and the things that they repost onto their own soundcloud profile. The use of reposting is key in the idea of Participatory Culture as it allows the users to share songs to their own followings, spreading the growth and exposure of both the artist and the reposter.

There are also tags, which enable the artist to categorize their song. This is another way that the artists are given help in spreading their music, as people can view the genre tags for popular or new music in said genre. This relates back to a key part of David Beer's article "Archiving: Organizing the Circulations of Pop Culture."

## Social Aspect

Since the every musician with an account on Soundcloud has access to the same tools, this means that amateurs and fans are able to see a closer look at what their friends, associates, and even famous musicians are listening to. Every profile has a "likes" section that shows off what the user is listening to.

The users can see what their favorite musicians are listening to, and are able to gain exposure if their music catches the attention of said favorite musicians, or friends of a friend. Similar to the boom of Web 2.0 that Jay Rosen discussed in "The People Formerly Known as the Audience," Soundcloud stripes away the barrier between the professional Artists and the Audience that music labels have set up, giving the website a much more communal feel between the two groups than any other social media website.

## Participatory Music

In 2003, Mark Fox predicted that Streaming Music will be the way of the future, and his prediction has proven to be overwhelmingly right thanks to the growth of Web 2.0. The Audience are now the content creators and Soundcloud is a website where they have the freedom to utilize this. All of Soundcloud's social elements allows millionaire and amateur artists to be on the same scale. Everyone has the same setup and can utilize the website to spread their music in the same ways.

1. ↑ Beer, David. "Archiving: Organizing the Circulations of Popular Culture." Popular Culture & New Media (2013): 40-62. Palgrave. Web.
2. ↑ Rosen, Jay. "The People Formerly Known as the Audience." Social Media Reader (n.d.): 13-16. 2012. Web.
3. ↑ Technological and Social Drivers of Change in the Online Music Industry by Mark Fox First Monday, volume 7, number 2 (February 2002), URL: http://firstmonday.org/issues/issue7\_2/fox/index.html
Participatory Culture: Music Festivals 2 - The Aftermath

At the festival is where the creation happens. Ideas are
formed and experiences are made. Connections are built and then gets shared to the
music festival community and beyond.

## Communication

Direct experience leads to virtual communities. Howard Rhein­gold
talks about this in his post. Feeling part of the event is what people strive
for. Sharing experiences and posting them help to make the memories last and
the connections someone made stay together.

* becoming friends on social media

* tagging each other in photos

* planning on going to other events together over media sharing

## Remix

With all of the new technology, pictures, videos, and
memories people will create montage videos or picture albums and post
them.  This keeps the memories alive and
by sharing a picture that looks like a fun time to someone else, the name of
the festival will grow with a good reputation.  Annette Markham describes this in a new way by
saying that the term “remix” is now an idea of taking bits of culture and
creating a new meaning to share with others. At music festivals people can do
what they want with their experience such as making a collage of every picture
they took and adding filters to them or making a mashup/remix video of their
favorite music sets.

* a vine of a performance

* photo album
* remix of a new song that got played
	+ Then post on a music sharing platform

## Source

Markham, Annette. "Remix cultures, remix methods.
Reframing qualitative inquiry for social media contexts." *Global*
dimensions of qualitative inquiry*(2013): 63-81.*

Howard Rhein­gold, “Par­tic­i­pa­tive
Ped­a­gogy for a Lit­er­acy of Lit­era­cies” *Freesouls 1.1* (May
25, 2010)
(Second) Suwari

* NLvMAX
* PLv1
* PLvMAX

RARE

The vessel seems to have come from the rift of future beyond. The discovered cards have four different motifs; she was created using the gene extracted from the card with a sword motif.She is able to rain down swords using magic, but she is sensitive about her humble figure and always makes sure to hide her body with clothing.

[Edit]

## Detail

 Need help editing this?
(Unique) Napoleon

* NLvMAX
* PLv1
* PLvMAX

RARE+

The original person is reputedly the emperor of a military force sweeping through the land of the Invaders, but no information of such an event exists in this time.
He might've been sent across space and time upon touching some forbidden object among the many spoils plundered through numerous conflicts.

[Edit]

## Detail

 Need help editing this?
Trexy821

**Trexy82** was a contestant on *Survivor: Just Dance Wikia*.

Trexy is known for being the first person to be voted out from the Ignitus tribe, as well as the first person to be out because of a hidden immunity idol.

## Borneo

Trexy821 was placed on the Ignitus tribe. Trexy did not do much on Challenge 1 and 2. However, Trexy, along with MikeyRocks33, scored best in the third challenge. However, Master Hydraffe played his idol and Trexy was blindsided, only accumulating 2 votes.

## Trivia

* Trexy is the lowest ranking member of Ignitus.
* Trexy is the only member of Ignitus to be eliminated before the tribe swap on Day 12.
* Trexy is the only pre-jury vote-out to not return for New Zealand.
* Trexy was the only member of Ignitus not to be eliminated consecutively.
Algorithms Creating Community

Description
This template is used to mark pages for deletion, categorizing them in Category:Candidates for deletion.
Syntax
Type `{{delete}}` on the page to be deleted.
**This page is a candidate for deletion.**

*Remember to check what links here and the page history before deletion.*

1. ECT The Participatory Culture of Interpersonal Music Sharing
(Support) Alma

* NLvMAX
* PLv1
* PLvMAX

RARE+

Eventually she fell in with a bunch of rebellious youths. She is incredibly proud of her tanned skin and bleached blond hair. After the Invaders attacked, she obediently returned to the Lake and has been helping the fight ever since. Although many may not think so based on her appearance, she is actually kind and gentle.

[Edit]

## Detail

 Need help editing this?
Responses to Film

## **Case Studies**

There are a variety of examples of participatory film culture on YouTube. Three notable examples are HISHE, CinemaSins, and Honest Trailers which are all critical response videos.

### **How It Should Have Ended**

   How It Should Have Ended is a YouTube channel of animated, reimagined endings of contemporary films. The videos often have critical and satirical tones.

For example, How Jurassic World Should Have Ended points out the many irrationalities and impracticalities of the film, most notably, the female lead outrunning a Tyrannosaurus Rex in heels and offers a reimagined, more realistic ending.

How The Battle of the Five Armies Should Have Ended is a longer video and points fun at the how the Eagles of Middle-Earth in Tolkien's fantasy world are perfectly capable of solving the character's problems but only appear at the last minute is nearly every film as a type of deus ex machina cop-out (jump to 3:16).

### **CinemaSins**

CinemaSins is a YouTube channel of film critiques. Video editors play clips of the film in the background while commentators point out the film's flaws and keep tally.

Everything Wrong With Mad Max Fury Road is a 13 minute video that splices clips from the original film with overlapping commentary. It spends a significant amount of time critiquing the unrealistic use of time in the film and how the villains manage to find and catch up to the protagonists relatively quickly, yet they still have a considerable amount of time to argue amongst themselves in the desert (jump to 5:27).

### **Honest Trailers**

The YouTube channel Screen Junkies, whose tagline is "Keeping movies honest," creates honest trailers of films in a comedic way.

Honest Trailers - Skyfall

> "His name is Bond, James Bond... and everyone in the universe seems to know it. Seriously, can this guy keep anything secret?
>
>

> Skyfall: The highest grossing film in the Bond franchise features everything you love about 007; artsy fight scenes, boring landscape shots, and one very morally questionable sex scene."
>
>

To read more about film and participatory culture, click here.
What Contributes to a Successful Meme?

## The Concept of *Spreadability*

When creating memes, it's hard to imagine a situation where the creator wouldn't want others to enjoy their creation, and have it distributed through the internet to the point where it's considered successful. *Spreadability* is a term coined by Henry Jenkins to describe “how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture”. But what goes into creating a meme that’s more likely to be spread? What differentiates an "ok" meme from a "great" meme? It has to communicate something socially meaningful for people to want to spread it.

## Humor

Using humor is probably the most popular way that memes get their points across, therefore increasing their spreadability. When thinking about humor, it's important to note that there is a fine line between jokes and insults, a “joke expresses something the community is ready to hear; an insult expresses something it doesn’t want to talk about”. During their process of deciding whether something is a joke or an insult, people become aware of their unique opinions and gravitate twords others who share the same ones, shaping communities. Humor helps to shapes communities by defining “insiders” and “outsiders", and how people react to jokes determines their "insider" or "outsider" status. Making jokes can also reinforce an existing community bond by referencing things that only other community members would understand, like an inside joke.

## Emotions

Provoking strong emotions is another way that memes can gain more spreadability. People are more likely to share content that they had an emotional reaction to or that they care about. Both positive and negative emotions can have this effect, but as mentioned above, memes benefit more from being humorous so the majority of memes follow that template. These types of emotions can be called *high-arousal emotions*. People tend to connect more with things that they can personally relate to, so memes that are about relatable topics are more likely to spread. Familiar situations paired with humorous commentary tend to be a winning combination. This means creating a meme that can be understood by the majority of people, so that participants have the context to remix it and release it back into the world.

###

###

###

###

###

###

## References

1. ↑ Jenkins, Henry. “If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes.” Confessions of an Aca-Fan. n.p. 11 February 2009. Web. 24 June 2015.
2. ↑ 2.0 2.1 2.2 2.3 Jenkins, Henry. “If It Doesn’t Spread, It’s Dead (Part Seven): Aesthetic and Structural Strategies.” *Confessions of an Aca-Fan*. n.p. 25 February 2009. Web. 24 June 2015.
3. ↑ Shifman, Limor. "Memes in Digital Culture". The MIT Press, 2013. Web. 1 July 2015
Tasty Videos Part 1

## What Are "Tasty" Videos?

Tasty Videos entered the scene earlier this year, on July 31st, 2015, and since then have been a big hit with Facebook, Buzzfeed, YouTube and Pinterest users. The popular Tasty channel makes very short, spreadable videos that are shared though Facebook *only by people*. They are made to show easy, and simple meal ideas, that are quick and only last about two minutes, and show all the ingredients with step by step instructions explaining how to make a recipe.The shortness of the videos are perfect for the short attention span of our fast moving audience/users. These videos work by proving recipes people actually want to eat, making the spread-ability of these videos even greater, using ingredients, and familiar food everyone already loves.

## Participatory Culture

Audiences are no longer being the audience at all in participatory culture, but have now becoming active participants in all types of media. The audience, who used to be on the receiving end of media only, now are on the producing side too. Connecting to Jenkins participatory culture has become the people producing Tasty videos, and the people watching and sharing Tasty videos are all the same audience, being in control of their media consumption. “Do It Yourself,” is no longer the case in participatory culture. We never participate in media alone, but always with one another. “Meta-gaming,” a key term used, to explain how more experienced players pass along what they’ve learned to newcomers. Tasty videos are basically mini cooking shows, packed into only a few minutes, with the example of Tasty videos passing along their recipes and knowledge to everyone.

## Facebook

Over 9,000,000 Facebook users are following the Tasty Videos page and some videos have more than 1,000,000 shares. Shares are important to Tasty Videos, because they expand the network of people who will watch a video. Shares are the sole reason why the page has become so popular--there are some videos with over 1,000,000 shares

## References

1. ↑ Rosen, Jay. “The
People Formally Known as the Audience.” *The*
Social Media Reader *(2012): 13-16. Print.*
2. ↑ 2.0 2.1 Jenkins, Henry. “Why Participatory Culture Is Not Web 2.0: Some Basic
Distinctions.” *Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins* (2010): n.pag. Web. 15 Oct 2015.
Digital Food Videos: Reciprocity

## Reciprocity

As defined by Patricia Lange, the term reciprocity refers to behaviors or beliefs in which something is given deliberately and interpersonally to another person, in response to a prior event.

Reciprocity is important to digital food videos, because it contributes to the relationship between the poster and the viewers.

## Poster vs. Viewers

Posters communicate with viewers by posting videos and replying to viewers' comments, meanwhile viewers communicate with posters just by posting comments. This exchange is an example of reciprocity. Viewers give posters feedback on their videos and request some recipes to be featured in a video. To reciprocate, posters will make videos based on the feedback and requests they receive.

## References

1. ↑ Lange, Patricia G. "Achieving Creative Integrity on YouTube: Reciprocities and Tensions." *Achieving Creative*
Integrity on YouTube: Reciprocities and Tensions*. Enculturation, 2010. Web. 15 Oct. 2015*
[1]

## Further Reading

1. http://networked-culture.wikia.com/wiki/Participatory\_Culture:\_Digital\_Food\_Videos

2. http://networked-culture.wikia.com/wiki/Tasty\_Videos\_Part\_1

3. http://networked-culture.wikia.com/wiki/What\_Makes\_%22Tasty%22\_Videos\_Viral%3F
Memes in Advertising

Marketers have learned to take advantage of our image driven society by using memes in advertising. This is a strong business tactic because they are a form of spreadable media . Memes encapsulate some of the same goals that advertisements strive to accomplish. They convey their message efficiently and target a widespread audience.

1. One example of the use of a meme in advertising is the ‘Y U NO’ face used by Hipchat. They posted billboards around the San Francisco Bay Area, “reporting that the response to the billboards far exceeded their expectations" (Vaughan, 2015).
	1. Another example of a successful meme used in advertising is the ‘Most Interesting Man in the World’ for SEOmoz when they announced their Series B of VC funding. Not only did this grab the attention for their brand but it also promoted Dos Equis beer. Moz acted as a rider on the Dos Equis train to popularity. Memes are a great way to make your brand seem fresh. They are common among young adults and teens but they are familiar to most adults so most people are familiar with them. By pulling from a current aspect of social media, it keeps the brand seemingly relevant.A meme used for advertising makes your brand friendly and likable because of the use of humor. It makes the viewer feel like they're in on a joke which creates brand loyalty. Memes are meant to be shared so when your audience has built up a loyalty they are more likely to spread your message.

## Case Study

Recently, Drake came out with a music video for his song Hotline Bling. The song actually came out in July and had been just a supplement to his album as a whole, not hitting top charts. In response to his video however, the song has hit number two on the charts. The New York Times posted an article about how the video was made with Internet memes and gifs in mind. The majority of the video is Drake dancing, often in a silly way, in front of different colored walls. Almost immediately after the video coming out there were thousands of memes circling the Internet using clips of Drake dancing. The article says that with a simple background and a single person dancing in short timed increments, the source material is intentionally perfect to add text and create memes.

This is the music video:

These are a few memes created from the video:

These are only a few of the hundreds of memes and gifs made after the video came out. Needless to say Drake and his team knew their target audience. They created something that was successful in resonating with his fanbase, musically and culturally.

## Sources

1. Vaughan, Pamela. "10 Popular Memes Masquerading as Marketing Campaigns." *HubSpot*. HubSpot, Inc. Web. 29 October 2015.
Participatory Media in YouTube Dance Videos

## Popular Recreated Dance Videos on YouTube:

###### ("Top 10 Dance Crazes")

> Other popular styles include the "Halem Shake", "Twerking", "Vouging", "Tutting", "The Carlton", "Liquid", "Stepping", "Breakdancing", "Krumping", and many others.
>
>

### See My Other Pages:

[1] Participatory Media on YouTube

[2] Participatory Media in Dance GIF’s and Memes

### References:

1. Jenkins, Henry. "If It Doesn’t Spread, It’s Dead (Part Two): Sticky and Spreadable — Two Paradigms." Confessions of an AcaFan. N.p., 13 Feb. 2009. Web. 21 June 2015. <http://henryjenkins.org/2009/02/if\_it\_doesnt\_spread\_its\_dead\_p\_1.html>.
2. Lange, Patricia G. "Achieving Creative Integrity on YouTube: Reciprocities and Tensions." Achieving Creative Integrity on YouTube: Reciprocities and Tensions. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/achieving-creative-integrity>.
3. Omizo, Ryan. "Vulnerable Video: A New Vernacular." Vulnerable Video: A New Vernacular. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/vulnerable-video>.
4. Skinnell, Ryan. "Circuitry in Motion: Rhetoric(al) Moves in YouTube's Archive." Circuitry in Motion: Rhetoric(al) Moves in YouTube's Archive. N.p., 2010. Web. 22 June 2015. <http://enculturation.net/circuitry-in-motion>.
5. "The A-Z of Dance." *YouTube*. YouTube, 07 Apr. 2014. Web. 29 June 2015. <https://www.youtube.com/watch?v=UFZxK8edZWA>.
6. "Top 10 Dance Crazes." *YouTube*. YouTube, 20 Nov. 2012. Web. 29 June 2015. <https://www.youtube.com/watch?v=85dmc4Z2f-U>.
7. West, Tyler. "Going Viral: Factors That Lead Videos to Become Internet Phenomena." The Elon Journal of Undergraduate Research in Communications 2.1 (2011): 76-84. Spring 2011. Web. 24 June 2015. <https://www.elon.edu/docs/eweb/academics/communications/research/vol2no1/08west.pdf>.
Participatory Culture: Music Festivals 1

A music festival is a place where creativity drives the
success. Art, music, and media all help to make up an experience people want to
live and relive over and over.  The
culture of the festival makes new ideas that then get spread and shared with
the world.

## Influencers

Without people these festivals wouldn’t exist. The creating
and spreading of the event must be good enough for thousands of people to see
and be interested in.  The best way to do
this would be having the “headliners” or most influential people playing an active role in media to
spread the word about the event. These people are called influencers. Henry
Jenkins describes this idea. The top performers need to get their name out that
they will be performing in order to grab the attention of their fans so they
will attend.  These influencers need:

* A high status, as in many followers or fans

* A good reputation from past concerts

* Innovation so people know they will hear something new

## Participants

These are the people who see what the influencers are doing
then share media with the rest of their social media world. This will get others
interested about the festival. Seeing that 50 other friends are attending
this certain music festival will influence a potential participant to attend
as well. There are many ways of spreading the word about an upcoming festival:

* Repost the event details

* Share pictures or videos from a previous year

* Post a favorite song by an artist that will be there

* Show that you are going to the event by RSVPing on social media

Henry Jenkins "If It Doesn’t Spread, It’s Dead (Part
Five): Communities of Users."*Confessions of an AcaFan*. N.p., n.d.
Web. 13 Oct. 2015.
Draw My Life videos

The Draw My Life videos are a type of YouTube videos where the creator tells their life story with voice-over while drawing on a white board illustrating with relevant pictures. The trend became viral when YouTuber Sam Pepper uploaded a video with this title. Afterwards other YouTubers followed and created their own videos about their lives which often contain a part of their lives they had not shared before in their online communities.

## Community

These types of videos have been important in creating a bridge between the vlogger and his or her audience. They generate an active commitment from the audience  by asking them to participate, by making their own Draw My Life videos.

“By demonstrating vulnerability through the disclosure of personal, intimate, if sometimes mundane details, vloggers can forge relationships with other like-minded viewers, and these connections, when nurtured and mobilized, can lead to social change.”

## Parodies

The creation of the channel Draw My Life surfaced after the popularity of the original videos. The channel was created on September 8, 2014 and it now has 452,276 subscribers and a total of 38,795,519 views. The makers of parody videos focus on creating Draw My Life videos for famous people such as movie stars, pop starts, sports stars, geniuses and legends -living and dead.

## YouTubers

(For a disaggregated list see Draw My Life videos: YouTubers )

Most of the stories feature the vlogger’s parent’s divorce, their struggles, and the way they found themselves on YouTube making videos. Each of them explain how that event changed their lives in a unique way. Some YouTubers that have participated in this tag are:

1. Jenna Marbles
2. Philip DeFranco
3. Shane Dawson
4. Grace Helbig
5. Hannah Hart
6. Zoe Sugg
7. Tanya Burr
8. Rebecca Black

## References

1. ↑ Jenkins, Henry. “If It Doesn’t Spread, It’s Dead (Part Eight): The Value of Spread­able Media.” *Confessions of an Aca-Fan*. N.p., 27 Feb. 2009. Web. 15 Oct. 2015.
2. ↑ Omizo, Ryan. “Vulnerable Video: A New Vernacular.”*Enculturation 8*. N.p., 2010. Web. 15 Oct. 2015.
3. ↑  Draw My Life YouTube page
Case Study: YouTube by BM

## What is YouTube?

YouTube has played an essential part in social media today. YouTube is so well known because it has wide audience whose interests are not limited.

> *"But there's one innovation that in all likelihood won't only endure, but thrive, in the decade ahead. It's also the innovation that has embodied what we've come to define as social media since 2000, while at the same time, showing absolutely no signs of slowing down. That innovation is YouTube."*
>
>

\*\*Check out this article to read [[1]]!

 YouTube has continually proven to be essential in todays [1.0-ch01 s04|participatory culture] as it encourages people from all over the globe to communicate and interconnect. Through YouTube, revolutions and social movements have been able to spread and reach beyond the borders of one country.

One of the most notable social movements of the decade arose from social media outlets such as YouTube, and is evident in the video below. Thousands of people re-shared this link (found by clicking "Arab Spring"), spreading it internationally, helping to ignite what is known as the [Spring].

## What Makes Content Spreadable or "Shareable"

YouTube has become one of the most popular video websites for sharing and spreading videos because their videos are limitless and reach viewers of all kind. Henry Jenkins, Sam Ford, and Joshua Green suggest that spreadable media creates value and meaning in a networked culture. Meaning, the ability to spread media and videos allows people to connect all over the world. Understanding spreadable media is important in many ways.

1. Understanding spreadable media can get you a job in todays society. Many companies see this as a desirable skill and attribute.
2. Industries that rely on information sharing such as news sources are able to spread their information and reach a larger audience than those that just watch TV.

## Content is Considered Spreadable When:

1. The content is relevant and fits into a common trend, an example is the Arab Spring video imbedded above.
2. The content impacts peoples identities, status, and construction of social reality.
3. The content evokes some sort of emotion: humor, anger, disgust, happiness, etc...

**If a video has some or all of these components, people tend to spread and share them**

I wanted to touch base with my readers and show a personal first hand experience I had with a video shared with me and how I reacted to it. Here is a link to it, click "Screencast"!

 http://www.screencast.com/t/HOvkb1Bk

## References:

1. Lule, Jack. "Understanding Media and Culture: An Introduction to Mass Communication, v. 1.0" *Flat World Knowledge.* Flat World Education, Inc, n.d. Web. 06 July 2015.
2. Jenkins, Henry, Sam Ford, Joshua Green. "Spreadable Media." *Spreadable Media.* N.p., 20 Apr. 2015. Web. 06 July 2015
3. Ostrow, Adam. "YouTube is the Top Social Media Innovation of the Decade." *Mashable.* N.p., 21 Dec. 2009 Web. 06 July 2015
Participatory Culture and Sports: Fantasy Sports

## Fantasy Sports:

Fantasy sports are games where participants assemble imaginary or "virtual" teams of real life players of a professional sport from any l

   eague (NFL, MLB, NHL, NBA, etc). These teams compete against one another based on the statistical performance of their players that compete in actual games. The players' performance is converted into points that are compiled and totaled at the end of a match/game/race, etc. according to the roster selected by each fantasy team's manager. Now the amount of teams that are managed in each league can range anywhere from 8 to 14 teams with around 10-15 players depending on the sport. Fantasy sports/teams have become hugely popular for both men and women of all ages and of all sports. There are small television segments on ESPN about fantasy sports and fantasy advice. The popularity of fantasy sports has grown so much that a television series/sitcom on FX was created

    called "The League" which revolves around six friends and their fantasy football lives!  Fantasy sports have become a way for people to connect with one another and a way for people to exhibit a virtual life based off real life events.
Silent Disco

The Silent Disco is sweeping the globe. Mostly located in more European or American countries that hold widely cultural values towards music, we see an intersection between experiencing music personally and collectively. Silent Disco is when groups at events, such as weddings or music festivals, congregate on a dance floor and all plug into headphones and either listen to the same tracks or different music together. This form of listening creates a segregated media experience but creates a personal realm amongst the collective. While individuals dance, sing out loud, or simply listen to music with a group, it is a much more personal experience. It’s a strange concept and often feels contradictory.

But this idea has been taken even further in dance-a-thons where fundraisers are held and people all plug in and dance the night away for a good cause.

This connects to a larger group than the one physically present. In an article Free to Dance, an educational charity held a fundraiser called, “Free to Dance” and used this cultural phenomena to raise money for tuition and other student costs. It removes the factor of isolation and brings people together to not only dance, but better their community and help others in need. Up to 10,000 people participated in this event creating quite the large collective experience out of something formerly argued to cause disconnection.

1. ↑ Beer, David. *Popular Culture & New Media: The Politics of Circulation*. Palgrave, 2013.
2. "Free To Dance In The World's Biggest Silent Disco." Dancing Times 101.1214 (2011): 7. International Bibliography of Theatre & Dance with Full Text. Web. 19 Oct. 2015.
Music Video Parodies

## What Are They?

Music video parodies are videos of pop culture that have been manipulated and recreated with attempts at humor by way of mockery. The creators of these videos can completely change the lyrics to a song or only change up a few words and fit the lyrics to whatever theme they want.

They are made utilizing specific people, locations, and props to in order to evoke the most humorous appreciation for the targeted viewer. They can also come across as offensive to certain groups because some videos can be racist, sexist, and discriminatory.

Most people that make and upload video parodies usually share them on YouTube, a social video-sharing network, so they can reach the most viewers. Sometimes the videos are posted to a social media site, like facebook, so that it can be spread virally.

## What Purpose do they Serve?

* Humor
* Entertainment

* Marketing
* Creativity

## Viral Videos

### Spreadability

One of the reasons music video parodies are so successful is because of the ease in which the viewer can share the video to other people. For this reason, the producers of these video highly depend on the consumer, or viewer. Through a popular platform like YouTube, videos are easily shared by the click of a button. The videos are circulated faster and to more people. The power is in the hands of the consumer.

### Enlightened Racism

type text here..

#####

1. ↑ Jenkins, Henry.  “If it Doesn’t Spread, It’s Dead.”  Standard blog.  *Confessions of an Aca-Fan.*  WordPress, Feb. 2009. Web. 13 Oct. 2015.