recursal/Fanatic-Fandom huggingface dataset:
Salon Kei

Salon Kei is a term given to a trendy new style started by men working in the hair and beauty industry in Japan. The style is purposeful and focused on modern and new trends, and was created solely for men. It is sometimes considered a substyle of Gyaruo.

## The Name

Salon-kei was started by men attending beauty school in Japan, hence the name "Salon" describing those who started and most actively wear the style.  The phenomenon was mostly started in hair salons of Tokyo's upscale neighborhoods like Omotesandoor Daikanyama.

## Style Basics

Salon Kei was created to be everyday wear for those working and on the go. As such, it is a broad style with few specifics. Overall, the style reflects a fashionable state of mind than specific rules and guidelines. It is more of a fashionable trend in that respect than a style.

### Clothing

Salon kei style gears towards the feminine side of fashion, and is characterized by mixing low and high fashion brands, as well as second hand clothing finds, to create a unique and fashionable look. For instance, one might wear both a Dior jacket with a Uniqlo t-shirt in the same outfit.

A few common things seen in Salon kei is detailed layering, especially of shirts and cardigans, as well as a focus on both beauty and quality in garments. Vintage pieces are very popular in this style, as are designer pieces or luxury items.  Skinny jeans are a common choice for specific clothing styles, as well as nice t-shirts, cardigans, suit style jackets, and sometimes flannels.

### Accessories

Salon Kei has many choices for accessories. Bags are popular, especially larger tote bags, hats and beanies, scarves, especially traditionally "feminine" scarves, belts, and sunglasses. Vintage accessories are used often as well, and leather designer shoes are popular.

### Hairstyles and Makeup

As the style was started by those working in salons, it is not surprising that most who wear the style take pride in having fashionable hairstyles to match their outfits. Generally, more natural tones are popular, but all lengths and cuts can be seen. Makeup is also occasionally seen in Salon Kei, but it is very minimal, such as eyeliner and foundation, and is meant to look natural.

## Brands & Shops

* CHOKI CHOKI magazine
* FINEBOYS magazine
* Popeye Magazine
* Men's NON-NO magazine

## External Links

1. ↑ 1.0 1.1 From Japan Blog - A Beginners Guide to Japanese Fashion Subcultures for Guys (now inactive and unarchived)
2. ↑ 2.0 2.1 "サロン系 (Salon Kei)." Wikipedia. April 26, 2017. Retrieved August 26, 2020 from https://ja.wikipedia.org/wiki/%E3%82%B5%E3%83%AD%E3%83%B3%E7%B3%BB
3. ↑ 3.0 3.1 "A breakdown of Japanese fashion styles." Wugblog. October 2, 2011. Retrieved August 26, 2020 from https://wuggitywug.blogspot.com/2011/10/breakdown-of-japanese-fashion-styles.html
4. ↑ 4.0 4.1 Sairen. "Le Salon Kei." Tokyo Fashion Show. August 25, 2012. Retrieved August 26, 2020 from https://web.archive.org/web/20121110234149/https://tokyofashionshow.webs.com/apps/blog/show/18429159-le-salon-kei
Shiro Gyaru

Shiro Gyaru, also known as Ganjiro Gyaru, is a substyle of Gyaru in which the traditional tan is rejected. It has no deviating fashion trends, but rather the term focuses entirely on the lack of tan. It can apply to any fashion type in gyaru, as long as accompanied by pale or natural skin tones.

Shiro gyaru may also go so far as to apply heavy sunblock, and attempt to emulate the "lily-white" skin tone trend that many Asian cultures aspire too, although some will simply tan using makeup instead of actual tanning, or will simply not tan at all and use their natural skin tone instead.

## External Links

1. ↑ "Kogal." Wikipedia. September 12, 2020. Retrieved November 8, 2020 from https://en.wikipedia.org/wiki/Kogal
2. ↑ "The Weirdest Fashion Trends of Japan." Taiken Japan. September 30, 2019. Retrieved November 8, 2020 from https://taiken.co/single/the-weirdest-fashion-trends-of-japan/
Oshare Kei

Oshare keiis the opposite side of visual kei with bright colors and many pop impressions.

## The Name

The name oshare kei (おしゃれ系) translates to "fashionable-style" and describes band that places a high priority to dressing up in colorful costumes, or in decora or pop kei style.

## Style Basics

Oshare kei is identical in almost every way to regular visual kei styles, save for a few key features.

Firstly, all oshare kei outfits are composed of bright color palettes, with bright pinks, blues, green, and yellows being especially popular. Although darker colors, like black, may also be used sparingly.

Additionally, oshare kei clothing may also often contain many different patterns, often "clashing". The use of multiple patterns in bright colors is almost always used in oshare kei.

## External Links

1. ↑ Oshare\_kei Livejournal. Retrieved August 26, 2020 from https://oshare-kei.livejournal.com/
2. ↑ 2.0 2.1 Lara Garnermann. "Oshare Kei." JaME. April 19, 2010. Retrieved August 26, 2020 from https://www.jame-world.com/en/article/79280-oshare-kei.html
French Casual

**French Casual** is a style that became a big movement during the 90s as part of a major rise in interest for French fashion caused by the introduction of the brand Agnes B by French designer Agnes Troublé in Japan. It has grown into a major fashion style that has still managed to keep a decent following over the decades.

## The Name

French Casual (フレンチカジュアル) consists of the English words "french" and "casual", and is sometimes shortened to "Fre Kaji" ( フレ・カジ).

## Style Basics

The fashion consists of casual clothes that radiate an atmosphere of french vintage clothing. The colors are often monotone or in the colors of the French flag; red, white, and blue. Outfits often consist of a long shirt with stripes, a navy cardigan or trench coat, beret, short socks, and a denim bottom. The early version of the trend was for long hair to be voluminous and curled around the face.

## Brands & Shops

* Anies B
* A.P.C
* Chipie

## External Links

1. ↑ リバイバルして流行中！ 「90年代ファッション」 (Revival and fashion! "90s fashion" - translated title) MyNavi. December 04, 2019. Retrieved November 27, 2020 from https://woman.mynavi.jp/article/190220-3/#anchor-6
2. ↑ フレンチカジュアルに学ぶ☆気楽なきちんとスタイル (Learn French casual ☆ Easy and neat style - translated title)Livedoor News. October 29, 2018. Retrieved November 27, 2020 from https://news.livedoor.com/article/detail/15514052/
Cyber

Cyber, not to be confused with western Cybergoth, is a Japanese retro-futuristic style that first emerged in Harajuku during the 90s. The style was often seen in KERA during its height in the 1990s. Nowadays in Japan, there are still new brands emerging that inject new life into the style.

## The Name

Cyber (サイバー) refers to a wide range of all things futuristic in the Japanese language.

## Style Basics

One of the main characteristics of Cyber fashion is that it uses materials that don't look natural and have an artificial appearance such as glossy vinyl, velour, or faux fur. Most commonly, baggy tops or jackets are worn in combination with flared-out pants.

Accessories often have fluorescent or glowing details and often resemble mechanical parts made from plastic. In the modern version, there's also many references to gaming culture with many stylish headphones being worn either as hair accessory or around the neck.

The hair can be of any cut or color, but colorful streaks and sections are popular to archive an artificial contrast to the natural base color. Makeup can be anything from simple to creative with various pop impressions and shapes resembling circuit boards.

## Brands & Shops

* Aika Electronics
* Bottled Blue
* Chloma
* ChuochoTacticalCraft
* Cyber Neon
* D/3
* Fötus
* Manosuke
* Product\_C
* Reflem

## References

1. ↑ "[Next boom] Thorough analysis of the appeal of Cyber fashion popular with Gen Z. What is the difference from Y3K?" Fashion Tech News. July 12, 2023. Retrieved August 17, 2023 from https://fashiontechnews.zozo.com/culture/cyber\_fashion
2. ↑ "5～6年前のKERA! - Kera 5-6 years ago (translated title)." Mixi News. Mixi. February 17, 2008. Retrieved November 29, 2020 from https://mixi.jp/view\_bbs.pl?comm\_id=3025349&id=28147827
Tanbi Kei

Tanbi kei is a substyle of visual kei focusing on elaborate costumes inspired by European cultures. It is a subset of Kote Kei.

## The Name

Tanbi kei (耽美系) translates to “Aesthetical Style.”  The name refers to any aesthetic, although the style focuses on a single, European aesthetic.

## Style Basics

Tanbi kei fashion is highly inspired by classical European fashion styles, including fashion from the Baroque, Victorian, and Rococo eras.  The style draws from many of the same influences as lolita fashion.  Clothing usually highly resembles period costumes, and has an air of elegance and a look of royalty. The costumes are usually extremely detailed.

For makeup, tanbi kei seeks to create a beautiful appearance, often coupling elaborate costumes with extreme amounts of make-up, bonnets and hair ribbons, bright lipstick, amongst other things.

Tanbi kei is also notable for having a large number of male-to-female crossdressers. Most of these musicians are straight and use the style for a more exaggerated artistic take. Because of its easily recognizable style, it is also one of the most popular visual kei styles among cosplayers.

## Bands

Like many visual kei styles, tanbi kei is greatly influenced by the bands that wear the fashion. There are a number of old and new bands who wear the style, but the band Malice Mizer is credited by some for first creating the style.

* Kaya
* Malice Mizer
* Moi dix Mois
* Raphael and LAREINE
* Versailles

## References

1. ↑ 1.0 1.1 1.2 Dawn. "Tanbi Kei." Little Rockers Amino. N.d. Retrieved September 13, 2020 from https://aminoapps.com/c/little-rockers/page/item/tanbi-kei/g0Ko\_5B7fKIeYe3eG46QJzYNpLMPmZvPpM
2. ↑ 2.0 2.1 2.2 "Kei Commentary: Types of Visual Kei." Shinryu Reviews. August 14, 2017. Retrieved September 13, 2020 from https://shinryureviews.wordpress.com/2017/08/14/kei-commentary-types-of-visual-kei/
3. ↑ "The Ultimate Guide to Visual Kei: A Crash Course for Beginners." VHK Press. March 16, 2018. Retrieved September 13, 2020 from https://www.vkh-press.com/2018/03/the-ultimate-guide-to-visual-kei-crash.html
4. ↑ 4.0 4.1 Tadakatsu. "The Many Faces of Visual Kei in Japanese Metal." Spinditty. December 15, 2018. Retrieved September 13, 2020 from https://spinditty.com/genres/The-Many-Faces-of-Visual-Kei-in-Japanese-Metal
5. ↑ "Genre of the visual kei of「tanbi kei」." v-kei. Retrieved September 13, 2020 from http://v-kei.com/band/active/genre/tanbi%20kei
Mode Gyaru

Mode Gyaru is a more "mature" version of Gyaru, meant for those who want to look professional and still wear the style.

## The Name

Mode (*モード)* is the Japanese word for high fashion, echoing the more mature and fashionable aspects of the style.

## Style Basics

Mode style focuses on popular mainstream trends from the era of its height, the early 2010s. It features many "high fashion" styles and elegant looks, while still maintaining a gyaru silhouette.

Unlike normal gyaru styles, makeup in Mode is more minimal, and hair is not put in big styles. In short, from a glance, it would be hard to tell if a person was wearing Mode or simply high fashion trends.

## External Links

1. ↑ 1.0 1.1 "Gyaru substyles series: ModeGal." GXL Bible. February 13, 2017. Retrieved November 8, 2020 fromhttps://gxlbible.blogspot.com/2017/02/gyaru-substyles-series-modegal.html
2. ↑ "Introducing Mode Gyaru." Universal-Doll. June 8, 2010. Retrieved August 26, 2020 from https://web.archive.org/web/20150307230730/http://universal-doll.com/2010/06/introducing-mode-gyaru/
3. ↑ Mitsu. "Mode Gyaru: Mode in Gal Stores." Universal-Doll. June 30, 2010. Retrieved August 26, 2020 from https://web.archive.org/web/20150108185900/http://universal-doll.com/2010/06/mode-gyaru-mode-in-gal-stores/
4. ↑ "Mohdo (Mode) Gyaru Style."ilseadel. April 3, 2011. Retrieved November 8, 2020 from https://ilseadel.wordpress.com/2011/04/03/2011-guide-to-mode-gyaru-for-the-sophisticated/
Mori Gyaru

**Mori Gyaru** is the name given by the international community to the combination of Gyaru with Mori Girl, and generally not seen as recognised Gyaru substyle within Japan. Most of the outfits considered part of the Mori Gyaru trend fall under Girly, Himekaji as well as various vintage styles.

## The Name

The term "Mori Gyaru", written as 森ギャル in Japanese, was only ever used once as part of a trend spread in the April 2010 issue of Popteen featuring Yui Kanno.  The term moru (盛る) was also used by Rin from Ageha.  In Japan, it was mainly considered a short-lived trend rather than a style on its own, and it's mainly used as a style label overseas.

## Style Basics

Mori gyaru focuses on a natural twist to the traditional gyaru style. It incorporates the silhouette of gyaru with many of the natural fashion aspects of mori kei.

Mori gyaru's color schemes are natural tones, such as cream, light floral colors such as pink and blues, and browns. Clothing items are often draping and layered, with less of a focus on a sexy silhouette. Common materials are lace and cotton. Mori gyaru also includes lots of florals and ginghams.

Mori gyaru may have some traditional aspects of gyaru, but often tones them down. For instance, mori gyaru may have bigger hair styles, but they have more natural styles such as light waves and curls, or braids. Another example is the use of makeup in mori gyaru, but much less extreme than typical gyaru, and much more makeup used than mori kei's minimal makeup style.

## External Links

1. ↑ "[Coordination] Mori Girl Fashion 1 (translated title)" TAMALL's Blog. July 7, 2013. Retrieved November 19, 2023 from https://ameblo.jp/tamall/entry-10592206822.html
2. ↑ "[Coordination] Mori Girl Fashion 2 (translated title)" TAMALL's Blog. July 16, 2013. Retrieved November 19, 2023 from https://ameblo.jp/tamall/entry-10592245395.html
3. ↑ "Trendwatching: Mori Gyaru." Universal Doll. April 2, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20190326213400/https://universal-doll.com/2010/04/trendwatching-mori-gyaru/
4. ↑ "The Top 10 Meme from Ageha & Mitsu's Top 10." Universal Doll. March 18, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20160405172257/http://universal-doll.com/2010/03/the-top-10-meme-from-ageha-mitsus-top-10/
5. ↑ 5.0 5.1 "Almost Mori: What is Mori Gyaru?" I don't know much, but I'm learning. July 2, 2019. Retrieved August 26, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/07/almost-mori-what-is-mori-gyaru.html
6. ↑ "Mori Substyle; The Mori Gyaru." Berry Drop in the Forest. March 18, 2015. Retrieved August 26, 2020 from https://berrydroplife.blogspot.com/2015/03/mori-substyle-mori-gyaru.html
7. ↑ "Trend Watching: Mori Gyaru." Universal Doll. April 2010. Retrieved September 11, 2020 from https://web.archive.org/web/20190326213400/https://universal-doll.com/2010/04/trendwatching-mori-gyaru/
Kurofuku Kei

**Kurofuku Kei** (黒服系 *Black Clothing Style*) is a Japanese style characterized by elegant black or dark clothing. It is a substyle of Visual Kei.

## Name

Kurofuku (黒服) literally means "black clothing", referring to the clothes' signature color. "Kurofuku" on its own refers to formal black suits, so "Kurofuku Kei" is used to refer to the Visual Kei style.

## History

Kurofuku Kei is one of the earliest Visual Kei styles, formed during the 1980s. Because it was the 'default' style and 'created' before the term "Visual Kei", it was not necessarily considered a substyle, although it has a different aesthetic and mindset to newer black color-focused Visual Kei styles. It is associated with early Visual Kei bands such as DEAD END, X-Japan, and BUCK-TICK.

The term "Kurofuku Kei" preceded "Visual Kei" and sat alongside "Okeshou Band" (お化粧バンド *Makeup Band*) or "Okeshou Kei" (お化粧系 *Makeup Style*). When "Visual Kei" gained popularity over both of the other expressions in the 90s, Kurofuku Kei would encompass both new groups that favored classic, all-black outfits and older groups that matched the style.

## Style Basics

The main aspect of this style is use of the color black, although other dark colors can also be used. Although white may be used, bright colors are not common. Aside from the colors, the modern usage of "Kurofuku Kei" is quite vague, although sleek black suits are often a staple of the style. In general, the style is elegant and may be considered more simplistic than other Visual Kei styles, especially in makeup and hair.

## External Links

1. ↑ "ヴィジュアル系のサブジャンルを本気でまとめてみた (I Summarized Visual Kei's Sub-Styles)" 元カノをテリヤキにして食べたい. May 6, 2020. Retrieved December 3, 2020 from https://note.com/visualkei/n/nda5b880b6363
2. ↑ "Interview with Nagasawa Tomonori" JROCK'N'ROLL. June 23, 2020. Retrieved December 3, 2020 from https://jrocknroll.com/interview-with-nagasawa-tomonori/3/
3. ↑ Bunny Bissoux. *"*The story of visual kei" Time Out Tokyo. June 11, 2015. Retrieved December 3, 2020 from https://www.timeout.com/tokyo/music/the-story-of-visual-kei
4. ↑ K Dunaway. "The Way of Visual Kei". Connect Magazine Japan. February 29, 2016. Retrieved December 3, 2020 from https://issuu.com/ajetconnect/docs/2016\_03\_march\_issuu/284
Agejo

From [1]

**Agejo** is a substyle of gyaru. It was influenced by the magazine, Koakuma Ageha, which gave it its name.

## Style Basics

Agejo is usually worn only by hostesses in clubs, or mature gyaru from older gyaru crowds. Although it was once highly active, it is now a smaller substyle.

Agejo is very similar to classic gyaru, with big hair, big nails, short skirts, and cute looks. However, the style does add some unique features, such as more sexy and revealing clothing. However, although the style is sexier, it is always done in a classy way.

Agejo style prominently features sexy items such as lower cut tops, sexy stockings or garters, or even the use of lingerie items, such as silk babydolls.

## Gallery

From https://lilimpark.jp/Source UnknownFrom https://shoppies.jp/user-item/17180679From https://www.shibuya109.jp/shop/GOD/Source Unknown
## External Links

1. ↑ 1.0 1.1 "Gyaru." Wikipedia. October 11, 2020. Retrieved October 27, 2020 from https://en.wikipedia.org/wiki/Gyaru
2. ↑ "Koakuma Ageha." Wikipedia. May 26, 2020. Retrieved October 27, 2020 from https://en.wikipedia.org/wiki/Koakuma\_Ageha
3. ↑ "Agejo Gyaru on a Budget." Hello Lizzie Bee. N.d. Retrieved October 27, 2020 from https://www.hellolizziebee.com/agejo-gyaru-on-budget/
4. ↑ "16 Things Every Agejo Gyaru Should Have." Hello Lizzie Bee. N.d. Retrieved October 27, 2020 from https://www.hellolizziebee.com/things-every-agejo-gyaru-should-have/
Casual Lolita

**Casual Lolita** (カジュロリ), as the name implies, is a casual version of Lolita Fashion. This style is also often mislabeled as Otome fashion.  Some see this style as more of a microstyle or alternative wearing variant of lolita instead of an own distinct substyle.

## Style Basics

Casual lolita is a broad term that can encompass many different versions of a casual lolita style.

At its most toned down, casual lolita can include shorter skirt lengths, no petticoats, t-shirt's and see-through tights, no tights or socks, and other mainstream fashion choices.

On the opposite end, casual lolita may simply be a brand JSK without a petticoat or blouse, or wearing a sweater over a JSK, lighter accessories, or other simple variations of the lolita classic style and silhouette.

Arguements vary on what qualitifies casual lolita as still being lolita. Some argue that no matter what, a petticoat must be worn, while others advocate only for brands or other lolita aesthetic pieces or styles. More extreme arguments say casual lolita isn't even lolita and shouldn't be considered as such.

## Brands & Shops

A number of brands are often worn by those who enjoy casual lolilta.

* Emily Temple Cute
* Jane Marple
* Leur Getter
* Melody BasKet
* Milk
* Physical Drop

## References

1. ↑ 1.0 1.1 1.2 "Ask Miss Caro-Chan: What Exactly is Casual Lolita?" F Yeah Lolita. 2012. Retrieved October 26, 2020 from http://www.fyeahlolita.com/2012/10/casual-lolita-toned-down-lolita-fashion.html
2. ↑ 2.0 2.1 "Types of Lolita." Penguin Lolita. N.d. Retrieved October 26, 2020 from https://penguinlolita.weebly.com/types-of-lolita.html
3. ↑ Comments Section. F Yeah Lolita. 2012. Retrieved October 26, 2020 from http://www.fyeahlolita.com/2012/10/casual-lolita-toned-down-lolita-fashion.html
4. ↑ Charis Pinkerton and Various Commenters. "Casual Lolita." egl. August 12, 2014. Retrieved October 26, 2020 from https://egl.livejournal.com/19801052.html
For further reading, please see:

* Casual Lolita Lookbook by MinnayuiCHANNEL (translated title)
* Wunderwelt Guide to Spring Casual Lolita (translated title)
Hadeko

Hadeko is a Japanese fashion style that utilizes a vibrant color palette consisting out of primary and rainbow colors. It is said to have originated in Amerikamura, Osaka, during the mid to late 2000's.

## The Name

"Hade" (派手) means "exaggerated, eye-catching" in Japanese, and refers to the style's heavy use of bright colors.

## Style Basics

In terms of clothing, common are oversized tie-dye shirts as well as vibrant harem pants. There's also a frequent usage of vintage cartoon shirts sporting vibrant colors within the style.

Another characteristic of the style is overly poofy wigs that are also known as as "bonzura" (ボンズラ). In combination with vibrant hair accessories, the wigs become very eye-catching.

## References

1. ↑ "What is Hadeko Fashion? 🌈 ft. BarbiePunk" Cybr.Grl. September 07, 2019. Retrieved June 20, 2023 from https://www.youtube.com/watch?v=B8VXZ7btqs0
2. ↑ "Hadeko" Alternative Fashion Amino. Retrieved June 20, 2023 from https://aminoapps.com/c/alternative-fashion/page/item/hadeko/42ow\_VJsvIJZ58Ze6QoGJwNPwQXP2vbPZM
3. ↑ "When I was a junior high school student, there was a style called "Hadeko" (translated title). Shibuya109 Lab. June 18, 2019. Retrieved June 20, 2023 from https://shibuya109lab.jp/article/190618.html
Goth Punk

**Goth Punk** is a dark japanese fashion that is influenced by western Gothic and Punk styles. The style is mostly associated with fans of Visual Kei bands.

## The Name

Goth Punk (ゴスパンク) refers to how the style is a mixture of Gothic and Punk fashion.

## Style Basics

The most common feature of Goth Punk is an androgynous look with ripped clothes, bondage pants, and platform shoes. There are many rebellious elements such as spiked hair, safety pins, studs. Since Goth Punk incorporated Punk Rock, the shoes are often heavy with thick soles. Boots are often made from leather and feature serveral buckle straps as well as zippers on the side.

## Brands & Shops

* Algonquins
* Deorart
* Hell Cat Punks
* h.NAOTO
* Punk Rave
* Sex Pot Revenge

## References

1. ↑ "Goth Punk" Pixiv Encyclopedia. Retrieved March 03, 2023 from https://dic.pixiv.net/a/%E3%82%B4%E3%82%B9%E3%83%91%E3%83%B3
Brands

On this page you can find major J-fashion brands that have seen popularity over the years.

*This page is missing many brands and links. Can you help us fill it?*

## A-Z

* 6%DokiDoki
* ACDC RAG
* Alice and the Pirates
* Amilige
* Angelic Pretty
* Ank Rouge
* Atelier Boz (closed)
* Atelier Pierrot
* Axes Femme
* Baby, the Stars Shine Bright
* Banana Fish (closed)
* Betty's Blue
* Black Peace Now (closed)
* BUBBLES
* Cecil McBee
* Civarize (closed)
* DearMyLove
* Deorart
* E hyphen (closed)
* Evelyn
* F i.n.t
* Galaxxxy (closed)
* Hell Cat Punks
* Honey Cinnamon
* h. Naoto
* Invasion Club
* Jane Marple
* Jesus Diamante
* Juliette et Justine
* Katie
* Kawaii Holic
* Listen Flavor
* Liz Lisa
* Maison de FLEUR
* Marble
* Ma\*rs
* Mary Magdalene
* Metamorphose temps de fille
* Moi-Meme-Motie
* Miho Matsuda
* Milk
* Milklim (closed)
* Na+H
* Nile Perch
* Noemie
* Olive des Olive
* Q-Pot
* Physical Drop
* Pink House
* Plumprimo (closed)
* Princess Melody
* Rojita
* Secret Honey
* Sex Pot Revenge
* Sexy Dynamite London (closed)
* Snidel
* Spinns
* Spank!
* Super Lovers
* Swankiss (closed)
* Swimmer
* Takuya Angel
* Travas Tokyo
* Tokyo Booper
* Victorian Maiden
* W♥C
* Wego
* WRouge
* World Wide Love
* Yosuke
Bittersweet Lolita

**Bittersweet Lolita** is a microstyle of lolita fashion that includes black colorways with the regular sweet style.

## Style Basics

The bittersweet style has a focus on mixing dark and pastel coloways. This can be archived in various ways, the most common being to wear a black dress with pastel print details. In general, due to the popularity of sweet lolita, this is the easiest method of archiving the bittersweet look. Black JSKs are often paired with pastel blouses that match the color of the print, so are accessories.

## Is It Actually a Style?

The style is considered unofficial, and more of a label, because it is otherwise identical to mainstream lolita fashion. Some say this means it need not be called a separate style, and even some argue the term is unnecessary completely.

However, the bittersweet substyle has changed a lot since the term was created, and while some, or even most, bittersweet coords are made using the black colorways of sweet prints, the name has taken on a bigger meaning than these colorways alone. There have been many prints that no matter what the colorway, are considered to be bittersweet.

## Brands

* Diamond Honey
* Angelic Pretty
* Metamorphose
* Sloth Party
* Royal Princess Alice

## External Links

1. ↑ The (Controversial) History of “Bittersweet Lolita”. July 5, 2012. Retrieved September 1, 2020 from http://www.rainedragon.com/the-controversial-history-of-bittersweet-lolita/
Kogal

**Kogal** is a school-girl focused substyle of Gyaru.

## The Name

Kogal combines the term for highschooler, "koukousei" (高校生) and a version of the word "gyaru" (ギャル), "gal."

## Style Basics

Kogal fashion revolves around school uniforms. Any type of uniform will do, although most kogal uniforms tend to revolve around checkered skirts, sweaters, and bows around the neck.

Kogal includes some aspects that add a gyaru twist to a school uniform, such as short hemlines on skirts, and bunched up tube socks or legwarmers.

The style is known for its dyed hair colors, and older variations of the fashion included tanned skin. However, as tanning fell out of popularity with the gyaru community, it became less and less common in kogal as well.

At the beginning of its creation, kogal had a bad reputation, known for being the fashion of delinquents. However, in modern times the style has gained more widespread popularity. It is now well-liked and well known in Japan and abroad as a kawaii fashion.

## External Links

1. ↑ 1.0 1.1 "Kogal." Wikipedia. August 16, 2020. Retrieved August 26, 2020 from https://en.wikipedia.org/wiki/Kogal
2. ↑ "Kawaii-B All About: Kogal." Kawaii-B. April 14, 2014. Retrieved August 26, 2020 from https://kawaiibuk.blogspot.com/2014/04/kawaii-b-all-about-kogal.html
Onee Gyaru

Onee Gyaru is a mature substyle of Gyaru that focuses on a more mainstream style.

## Style Basics

Onee Gyaru serves to be a more mature and grown-up version of the gyaru style, while still remaining classy, hence the name (onee means older sister in Japanese).

The style still has the traditional gyaru silhouette, but more resembles high fashion and current trends. For instance, worldwide brand names, such as Louis Vuitton or other similar brands, are almost flaunted and seen as a staple in the style, and brand names are extremely popular.

Other features of the style include bleached blond hair, and leopard prints. Tans were also popular towards the beginning of the style but have since fallen out of fashion.

## External Links

1. ↑ "Want that Onee gyaru look?" Candy Magick. 2014. Retrieved November 8, 2020 from http://emixlea.blogspot.com/2014/12/want-that-onee-gyaru-look.html
2. ↑ "Gyaru 101: Onee Gyaru." Pappilion. June 17, 2020. Retrieved November 8, 2020 from http://magazine-papillon.com/site/gyaru-101-onee-gyaru-what-is-it/
3. ↑ "Style Inspiration: Onee Gyaru (Japanese Fashionista)." Fashion Sugar. February 4, 2011. Retrieved November 8, 2020 from http://thefashionsugar.blogspot.com/2011/02/style-inspiration-onee-gyaru-japanese.html
Guro Lolita

**Guro Lolita** (グロロリ) is substyle of lolita that combines aspects of Ero Guro art style with lolita fashion.

## Style Basics

Guro lolita is a style that combines elements of "guro" or horror with traditional lolita fashion.

Guro outfits are almost always classic lolita coordinates in pure white, with horror elements added. Popular themes are the look of a broken doll, red blood splatters, bandages and eyepatches, and medical supplies such as syringes.

## External Links

1. ↑ Jake Silbert. "Japanese Subcultures You've Never Heard of: Guro Lolita & Yami Kawaii." Hypebeast. May 18, 2018. Retrieved August 26, 2020 from https://hypebeast.com/2018/5/guro-yami-kawaii-fashion-subculture-explained
2. ↑ "Guro Lolita." fyeahlolita. 2009. Retrieved August 26, 2020 from http://www.fyeahlolita.com/2009/09/guro-lolita.html
Wa Lolita

**Wa Lolita** (和ロリ) is a substyle that combines lolita fashion with kimono style.

## Style Basics

Wa lolita sticks to the traditional lolita silhouette. However, it adds a kimono-inspired jacket, often with long sleeves similar to furisode styles. It also includes more traditional Japanese inspired prints, as well as other aspects of traditional Japanese fashion, such as traditional footwear and traditional inspired hairstyles.

## External Links

1. ↑ "Wa and Qi Lolita Styles." Byron's Muse. March 19, 2020. Retrieved November 8, 2020 from https://byronsmuse.wordpress.com/2020/03/19/wa-and-qi-lolita-styles/
2. ↑ "Wa-Loli." Metamorphose. N.d. Retrieved November 8, 2020 from https://www.metamorphose.gr.jp/product/taste/1945?language=en
3. ↑ "Wa Lolita." Lolita Guidebook. N.d. Retrieved November 8, 2020 from http://www.lolitaguidebook.com/lolita-substyles/wa-lolita/
Alÿa Wïrlune

## Découverte du personnage

### ***Description Physique :***

Alÿa est très jeune à première vue, toujours un léger sourire aux bords des lèvres, un visage très agréable à regarder. Elle possède des formes et des courbes raffinées, bien déssinées et fines.

* Elle possède une boucle d'oreille sur le lob de son oreille droite et deux autres situées en haut de son oreille gauche.
* Possède des cheveux lisses soyeux et argenté, brillant au moindre signe du reflet de la lune.
* Elle ne possède pas une énorme musculature, elle fait rarement des entrainement pour augmenter sa masse musculaire, se dirigeant plus à augmenter son endurance, sa discretion en venant courir quasiment tout les jours et à éxécuter des pas plus discret et les camoufler dans le silence.

### ***Caractère :***

Alÿa semble avoir un caractère étrange, dans le sens ou elle peut passer rapidement de la plus joyeuse des Elfes à la plus triste, violente ou taquineuse, elle est donc assez imprévisible. Elle retient parfaitement les coups bas qu'on lui a infligée dans le passé, hésitante à devenir rancunière quand elle rencontre d'ancienne personne qui lui on causée du tort, son humeur dépendant de la situation.

### ***Objet sur elle :***

* Double paire de dague à sa ceinture.
* Une tenue complete en tissu simple, la couvrant juste du froid.

## Compétence :

### *Armes :*

 Epée
 Arme de jet

### *Caractéristiques :*

 Agilité
 Endurance

### *Capacité(es):*

 Crochetage
 Vol
Ora Ora

Ora Ora Gyaru, also known as Ane Gyaru, is a more edgy and intense version of gyaru.

## Style Basics

Ora Ora style has the traditional gyaru silhouette and fashion, but incorporates various aspects of more edgy and intense culture.

For example, shaved heads and piercings are acceptable as part of the style. Rebellious attitudes are also incorporated, with Yakuza inspired fashion being used in the style.

Tracksuits are also common in the style, as well as heavy, dark eye makeup and foreign fashion style aspects.

## Brands & Shops

Ora Ora Gyaru was primarily created by Soul Sister and Soul Japan Magazines.

## External Links

1. ↑ "Ora Ora Gyaru." The Gyaru Wikia. February 9, 2016. Retrieved August 26, 2020 from https://gyaru-109.fandom.com/wiki/Ora\_Ora\_Gyaru
2. ↑ "OraOra Style Guide." 姉 in the uk. N.d. Retrieved November 8, 2020 from http://aneintheuk.blogspot.com/p/oraora-style-guide.html
3. ↑ "Ora-Jo/Ora-Gyaru (Ora Ora kei girl)." Style Arena JP. July 31, 2012. Retrieved November 8, 2020 from https://web.archive.org/web/20190213180046/https://www.style-arena.jp/en/newtribe/2012/40
Steampunk Lolita

**Steampunk Lolita** (スチームロリ) is a substyle of lolita that combines classic Western steampunk elements with traditional lolita fashion.

## Style Basics

Steampunk lolita clothing is most often modeled off of classic lolita coordinates. Color palettes are most commonly browns and rust-colored reds combined with cream accents. Steampunk accessories are then added to the outfit, such as 1700s inspired fashion aspects, leather (such as belts, gloves, and jackets) gear prints, and other similar accessories.

## External Links

1. ↑ Steampunk Lolita Livejournal. Retrieved November 8, 2020 from https://steampunklolita.livejournal.com/
2. ↑ "Steampunk Lolita?" EGL. August 2, 2009. Retrieved November 8, 2020 from https://egl.livejournal.com/13920689.html
3. ↑ "Let's Do Steampunk Lolita!" The Subculturist. September 18, 2020. Retrieved November 8, 2020 from http://the-subculturist.blogspot.com/2010/09/lets-do-steampunk-lolita.html
For more information, please see:

* Steampunk Fashion - Wikipedia
Shiro Lolita

**Shiro Lolita** (白ロリ) is a substyle of lolita that includes completely white coordinates. The style is also considered a microstyle, or simply an extension of mainstream lolita fashion by some.

## Style Basics

Shiro, or ”白”, translates to white in Japanese. The style, therefore, focuses on a white color scheme, and save hair color, the entire outfit will be white.

The style most often resembles Classic Lolita styles, as well as sometimes having Old School Lolita elements.

## External Links

1. ↑ "Shiro or Kuro Lolita? What’s the difference?" Wunderwelt. September 9, 2018. Retrieved November 8, 2020 from https://www.wunderwelt.jp/libre/en/14376/
2. ↑ "Shiro / Kuro Lolita." Lolita Guidebook. N.d. Retrieved November 8, 2020 from http://www.lolitaguidebook.com/lolita-substyles/shiro-kuro-lolita/
Jersey Maid

**Jersey Maid** (ジャージメイド) is a casual style that utilizes tracksuits with a cyber-like maid atmosphere.

In international spaces, it is often conflated with Tenshi Kaiwai.

## Style Basics

The main point of Jersey Maid fashion is an an oversized outfit to which maid-like details were added, often in the form of frills and lace. The silhouette can range from simple one-piece tops being worn with an apron to elaborate designs. Besides the typical maid hairband, there's also many headdresses resembling the ones from Lolita fashion. Leg warmers with a design matching the main pieces are also popular. Mary-Janes are a common shoe choice but so are various kinds of platform shoes.

## Brands & Shops

* ACDC RAG
* Bottled Blue
* DearMyLove
* Hakuchumu
* ililil
* Jamie ANK
* Manosuke
* Reflem
* Satoi
* Whinny

## References

1. ↑ "What is Jersey Maid? (translated title)" Pixiv Encyclopedia. May 12, 2023. Retrieved September 21, 2023 from https://dic.pixiv.net/a/%E3%82%B8%E3%83%A3%E3%83%BC%E3%82%B8%E3%83%A1%E3%82%A4%E3%83%89
2. ↑ "I don't know much about fashion, but are jerseys + maid uniform aprons trending now? Illustrations of things worn by subculture girls (translated title)" Yahoo! Questions. March 31, 2022. Retrieved September 21, 2023 from https://detail.chiebukuro.yahoo.co.jp/qa/question\_detail/q11259619796
Aristocrat

**Aristocrat** is a sister style to lolita, featuring similar historical inspiration. The style is based around aristocratic fashions from the middle ages to the 1900s.

## Style Basics

Aristocrat is sometimes considered a substyle of lolita. However, the style has enough differences that it is more accurately considered a sister style.

Aristocrat fashion is loosely inspired by historical aristocrat fashion throughout the ages, but places a new modern and unique twist on its historical inspirations.

The feminine version of the style features long hemlines on its skirts and dresses. Layered and non-layered skirts are both prominently used. Waistcoats and jackers are common, alongside ruffled and collared blouses. Large hats, including top hats, are popular, as well as leather high-heeled boots, and brass button accents.

The masculine style is most similar to Victorian male fashions, with top hats, waistcoats, and breeches commonly used. Boots are once again popular in this style, as well as long, flowing coats.

Popular color schemes throughout the fashion are blacks and whites, however, some colors are used sparingly, such as purples and reds. The style does not feature prints like lolita and is almost always block colors.

## External Links

1. ↑ "Aristocrat (fashion)." Wikipedia. August 25, 2020. Retrieved August 26, 2020 from https://en.wikipedia.org/wiki/Aristocrat\_(fashion)
2. ↑ "Aristocrat: Lolita's Older, Quite Possibly Vampiric, Cousin." F Yeah Lolita. 2010. Retrieved October 27, 2020 from http://www.fyeahlolita.com/2010/07/aristocrat-lolitas-older-quite-possibly.html
3. ↑ Angry Chick. "Amber's Guide to Aristocrat Fashion." EGL. June 7, 2006. Retrieved October 27, 2020 from https://egl.livejournal.com/5262288.html
4. ↑ "Brand Introduction: Atelier Boz." Winderwelt. November 26, 2018. Retrieved October 27, 2020 from https://www.wunderwelt.jp/libre/en/14471/
Harajuku

Harajuku (原宿) is the name for a neighborhood in Tokyo, in Shibuya District, known historically for its relationship with alternative fashion styles in Japan.

## History

The Harajuku location covers the area including the Meiji Shrine, Yoyogi Park, shopping centers on Takeshita Street (also known as Takeshita-dori), the department store Laforet, and the Yoyogi National Gymnasium. However, when it comes to fashion, Takeshita-dori is what most people think of when they think of Harajuku. The street is famous for its various individual pop up shops forerunning various alternative fashions.

The region first became associated with fashion after the opening of various department stores in the 1970s. The area also became the hub for various fashion magazines like Anan and non-no, who worked out of the area.

Harajuku first became widely known and popular for large groups around the 1980s with the start of the Takenokozoku movement who congregated in the area. People flocked to see them dance and see their "outlandish" styles. This began to make the area more popular with locals, fashion lovers, and tourists alike.

Harajuku remained the center for alternative fashions up until around 2015 or so, and was the center for most magazines and fashion snaps, as well as the origin of most alternative J-fashion styles.

## Harajuku Today

Today, Harajuku is no longer considered the fashion hub it once was. With the rise of trends over styles in Japan, and the overrunning of the area by tourists, Harajuku has begun to see a decline in fashion culture. Most fashion styles no longer consider the area their hub, and many alternative brand stores have begun to move out of the region, considering it too mainstream and crowded.

*(See The Decline of Japanese Fashion for more information on this topic.)*

## External Links

1. ↑  Wikipedia - Harajuku
2. ↑  Wikipedia - Takeshita Street
3. ↑  Japanoid - The History of Harajuku
4. ↑  Mookychik - History of Harajuku Fashion
5. ↑  CNN - Harajuku: A first-timer's guide to one of Tokyo's most famous neighborhoods
6. ↑  japan-guide.com - Harajuku
7. ↑  Go Tokyo - Harajuku
8. ↑  japanrailpass - Harajuku Travel Guide: Tokyo's fashion district
Majo Girl

Majo Girl was a short-lived style concept from around 2010. It mainly focused on lifestyle aspects, and was considered by some to be a substyle of Mori Girl and Yama Kei.

## The Name

Majo Girl (魔女ガール) combines the word for "witch" and the word girl.

## Fashion and Lifestyle Basics

Majo girl was quite short lived, and never fully fleshed out. Therefore, it was mentioned more in passing than it was worn.

As an offshoot of natural fashion styles such as Mori Girl, it can be assumed that majo girls would wear natural colors and layers. However, what really sets majo girls apart is their focus on spirituality and occult lifestyle practices. Therefore, majo girls may also try to dress in a "witchy" sort of style.

The concept of "witch girls" was first introduced in MISTY magazine in February 2010. The magazine claimed that a witch girl would share a love of forests, like mori girls, but would also be independent, interested in learning more about nature and living in the forest.  Further writers added things such as a focus on spirituality, reading star signs, enjoying the smell of herbs and incense, and interested in the future.

Although the style seems to never have taken off, it was featured in a fortune telling test on My Birthday, featured alongside mori and yama styles.

## References

1. ↑ "森ガールの進化系？「魔女ガール」とは - Evolution of Mori Girl: What is Witch Girl? (translated title)." All Things Must Pass. March 25, 2010. Retrieved December 1, 2020 from https://blog.goo.ne.jp/ns3082/e/9dc98dad8fb51cbf9f429fb5f81feb85
2. ↑ "「魔女ガール」ってなに？ - What is a witch girl? (translated title)." Happy Web. N.d. Retrieved December 1, 2020 from https://mbhappy.com/fortuneTelling.php?aKey=263
3. ↑ Fortune Telling Test Archived Link: https://web.archive.org/web/20100605004511/http://mbhappy.com/plan.php?plan\_id=MBPL00000039
4. ↑ "魔女ガール度テスト - Witch Girl Test (translated title)." diadiadia. N.d Retrieved December 1, 2020 from http://diadiadia.blog24.fc2.com/blog-entry-1040.html
Ero Lolita

**Ero Lolita** (エロロリ) is a slightly erotic substyle of lolita fashion. The term was first coined to describe Juliette et Justine's releases featuring classical nude art.

## Style

Ero lolita focuses on adding slightly erotic elements to traditional lolita coordinates. Often, these outfits are not completely erotic, but rather seek to add erotic elements in a fashionable or classy way.

Common elements added to ero coordinates are garters or sexy stockings, chokers, lower cut blouses and JSKs, and shorter skirt lengths.

## External Links

1. ↑ "What is Lolita fashion? Ero Lolita" Pixiv Encyclopedia. Retrieved October 15, 2023 from https://dic.pixiv.net/a/%E3%83%AD%E3%83%AA%E3%82%A3%E3%82%BF%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3#h4\_21
2. ↑ "Ero Lolita." Little Miss Wonderland. May 31, 2019. Retrieved August 26, 2020 from https://littlemisswonderland.com/ero-lolita/
3. ↑ Princess Nina. "Ero Lolita- How to get it right?" EGL. March 28, 2013. Retrieved October 27, 2020 from https://egl.livejournal.com/19162833.html
4. ↑ "Let's talk about ero lolita." Josine Maaike. May 31, 2020. Retrieved October 27, 2020 from https://josinemaaike.wordpress.com/2020/05/31/lets-talk-about-ero-lolita%F0%9F%96%A4/
B-Kei

**B-Kei** is a fashion inspired by the baggy street style worn by hip-hop artists. There's also B-Gyaru, which is derived from it but inactive nowadays.

## The Name

B系 is derived from the terms B-Girl and B-Boy, which are commonly used for members of the hip-hop community.

## Style Basics

B-Kei mainly consists out of baggy clothes inspired by american hip-hop culture, but females styles conscious of the body exist as well. T-shirts and hoodies are always oversized and typically feature graffiti-like prints. There's many chunky gold chain accessories drawing attention to the wearer. Shoes are often high-cut sneakers and characteristic for the fashion.

## Brands & Shops

* Adidas
* Bombshell
* Nautika
* Nike
* Timberland
* Tommy
* Stüssy

## References

1. ↑ Japanese B-Gyaru Style. Mookychick. September 3, 2014. Retrieved August 21, 2020 from https://www.mookychick.co.uk/indie-fashion/japanese/japanese-b-girl-gyaru-style.php
Dark Mori

**Dark Mori**, originally known as Black Forest Mori, is a substyle of Mori Girl. Primarily, the style is worn in a feminine way, although some more masculine coordinates can be seen as well.

## History

Unlike other Japanese fashion substyles that were created in Japan, dark mori was created and worn almost entirely by international adherents to the style. However, the style would not exist without mori kei, as it pulls directly from the main aspects of the style, only changing its color palette.

Dark mori was never really seen in Harajuku or on Japanese mori forums. In fact, the style was most likely created by tumblr user shortcuttothestars, although its exact origins cannot be confirmed. The international community sought to create a darker version of the lighter style, as many fashion styles, such as Lolita and Decora, often did in Japan. The substyle remains active in international communities until this day.

## Style Basics

The style is almost identical to traditional mori kei, save for its darker color scheme. It features primarily black and grey outifts, although colors such as dark blues, dark reds, dark browns, and white are also used.

The style contains the classic features of mori kei, such as layering, use of natural fabrics, and lace. It is often confused with the western style of Strega, a dark witchy style, due to some similarities. However, while dark mori could fall under the category of Strega, the style of Strega is much broader and contains many non-mori elements, setting the two styles apart.

## External Links

1. ↑ 1.0 1.1 "The Dark Arts: Black Forest Mori." Milk Teeth. February 21, 2012. Retrieved September 12, 2020 from http://x-milkteeth.blogspot.com/2012/02/dark-arts-black-forest-mori.html
2. ↑ 2.0 2.1 "Style Inspiration: Black Forest Mori." Crow Faery Laura. March 4, 2014. Retrieved September 12, 2020 from https://rosesandvellum.blogspot.com/2014/03/style-inspiration-black-forest-mori.html
3. ↑ "Witch from the Woods: Dark Mori Style." Carnivale Salt. October 7, 2012. Retrieved September 12, 2020 from https://carnivalesalt.blogspot.com/2012/10/witch-from-woods-dark-mori-style.html
4. ↑ "Mori Kei Sister Styles Series: Dark Mori." Dear Miss Kellie. April 11, 2014. Retrieved September 12, 2020 from http://dearmisskellie.blogspot.com/2014/04/mori-kei-sister-styles-series-dark-mori.html
5. ↑ The Substyles Mini-Series: Dark Mori." idontknowmuchbutimlearning. August 20, 2019. Retrieved September 12, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/08/the-substyles-mini-series-dark-mori.html
Waberer

Der Waberer  (im Original: *Grey Haze*)  ist ein harmloser, eher lästiger Geist  der gewöhnlichen Typ-Eins-Variante. Waberern scheint die Kraft abzugehen, eine beständige Erscheinung auszubilden, und daher manifestieren sie sich als formlose, schwach schimmernde Nebelschwaden. Waberer verursachen keine Geistersieche, selbst wenn man mitten durch sie hindurchläuft - vermutlich weil ihr Ektoplasma so diffus ist. Sie verursachen primär den Eishauch, das Miasma und Unwohlsein.
Rückkehrer

Der Rückkehrer (im Original: *Revenant*) ist ein zum Glück eher seltener Geist vom Typ Zwei. Diese Erscheinungen können ihren eigenen Leichnam vorübergehend wiederbeleben und ihren Gräbern entsteigen. Sie lösen zwar eine starke Geisterstarre sowie heftige Anwandlungen von Kriechendem Grauen aus, sind aber einfach zu bekämpfen, weil ihre Leichen gleichzeitig auch ihre Quellen sind, die der betroffene Agent nur zu verplomben braucht. Hinzu kommt, dass die Leichen bei entsprechenden Verwesungsgrad normalerweise in ihre Einzelteile zerfallen, ehe die Besucher ernsthaften Schaden anrichten können.
Hase und Peitsche

Hase und Peitsche ist ein Wirtshaus in London, und eines der wenigen, die über Nacht geöffnet haben. Es befindet sich in der Gegend Southwark. Hier treffen sich weniger Agenten und Kinder der Nachtwache, sondern viel mehr Artefaktjäger.

Eine Pinnwand dient dazu, anderen Artefaktjägern eine Nachricht zukommen zu lassen.

## Ereignisse

In *Der Wispernde Schädel* wollen sich Lucy und Lockwood dort mit Flo Bones ein Frühstück holen und über Jack Carver sprechen; als sie ankommen, nehmen Agenten der Agentur Fittes allerdings gerade eine große Gruppe Artefaktjäger fest.