Keepy Uppy Coffee

**Keepy Uppy Coffee** was an American coffee roaster headquartered in Colorado. The company was launched in 2022 and officially announced via the Laugh Daily Podcast episode Our New $300K JSTU WAREHOUSE!, which also marked the comeback of the Laugh Daily Podcast.

All products were brewed and canned in a remote farm in California, United States, and the coffee was sourced from Peru.

## History

### Must Have Coffee

*Main article: Must Have Coffee*
Speculation about a new coffee company on the way arose when the video DRIVE THRU COFFEE SHOP IN OUR WAREHOUSE! was published to the JStu channel on January 9, 2020. In the video, they stated that they had an unreleased brand of coffee that was titled "Must Have Coffee", which was a play on their main catchphrase at the time, "*Must Have Snacks*"

Whilst Must Have Coffee would cease to exist, and would never come out, there were still talks about a coffee company being released by JStu.

### New coffee company

In the JStuStudios vlog Trying To Win A Golden Ticket From MrBEAST!, uploaded on February 17, 2022, a new coffee company was announced that they had been working on for a while. Whilst the name was still unknown, they brought out samples and showed some to the camera, indicating that the coffee company was on its way.

More was talked about the coffee company when the Laugh Daily Podcast episode Our New $300K JSTU WAREHOUSE! would be released, which also served as the comeback of the Laugh Daily Podcast, after a nearly year-long hiatus.

### Release

The new coffee company was officially released via Instagram, where a link to the website was announced. The coffee company was then announced on YouTube in the video 7 Day Solo Survival in Extreme Tent. Preorders would not become available until December 10, 2022.

A dedicated podcast episode to the company was released on December 12, 2022, which went more in-depth on the history of the company.

## Products

There is currently only one product available from KeepyUppy Coffee, and that is the vanilla latte. However, more products and flavors are expected to be released in the near future.

## Notes

1. ↑ Keepy Uppy Coffee is sometimes stylized as KeepyUppy Coffee, as so on their Instagram page.

## References

1. ↑ Laugh Daily Podcast (July 22, 2022). "Our New $300K JSTU WAREHOUSE!" – via YouTube. Retrieved December 10, 2022.
2. ↑ 2.0 2.1 Keepy Uppy Coffee. Retrieved on December 10, 2022.
3. ↑ Laugh Daily Podcast (December 12, 2022). "We Made Our Own Coffee Company!" – via YouTube. Retrieved December 12, 2022.
4. ↑ JStuStudios (February 17, 2022). "Trying To Win A Golden Ticket From MrBEAST!" – via YouTube. Event occurs at 9:23. Retrieved December 10, 2022.
5. ↑ JStu (November 19, 2022). "7 Day Solo Survival in Extreme Tent" – via YouTube. Retrieved December 10, 2022.
6. ↑ @itsjustinstuart (December 10, 2022). "We launched our own coffee company, Keepy Uppy! We made sure it tasted amazing and was healthy! That means it’s certified Organic, dairy free and sugar free! This Nitro Cold Brew Vanilla Latte is going to be your new favorite drink! Go buy one now! ☕️🔥 LINK IN BIO!" – via Instagram. Retreived on December 10, 2022.

## External links

* Official website
* Instagram