Bluey

### Executive Producers

Charlie Aspinwall, Daley Pearson, Michael Carrington and Henrietta Hurford-Jones

### Original Release

October 1, 2018 - June 4, 2023

**Bluey** is an Australian television series created by Joe Brumm.

It focuses on Bluey, an anthropomorphic six-year-old Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity of the world.

The series premiered on ABC Kids on October 1, 2018 and aired for three seasons until June 4, 2023.

## Episodes

See Also: List of Bluey Episodes

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## Production

### Conception

In July 2017, the Australian Broadcasting Corporation (ABC) and the British Broadcasting Corporation (BBC) co-commissioned Bluey as an animated series for preschool children to be developed by Queensland production company Ludo Studio. The production received funding from Screen Australia and Screen Queensland, with the setting of the series drawing upon the unique semi-tropical Queensland climate. Created by Joe Brumm, the series was inspired by his experience in raising two daughters. Brumm wanted to portray the importance of children participating in imaginative play, creating the title character Bluey as a Cattle Dog to give the series an Australian voice. Brumm had previously worked on children's programs in the United Kingdom as a freelance animator and decided to create Bluey as a replica of the program Peppa Pig for an Australian audience. He conceived the idea independently in 2016, and produced a one-minute pilot through his company Studio Joho, with a small team in their spare time. Brumm approached Ludo Studio to develop the series; co-founders Charlie Aspinwall and Daley Pearson pitched the pilot at conferences such as MIPCOM in France. Brumm stated that the first pilot contained some "dangerous" character behaviours which drew the attention of studio executives; this included Bandit pushing Bluey and Bingo on a swing in an unsafe way. Pearson expressed that it was difficult to pitch the series as it was not high-concept; but rather "just a show about family and games".

The studio developed a five-minute animation sample that was pitched at the Asian Animation Summit in Brisbane in 2016, and was thereby noticed by ABC and BBC executives. Michael Carrington of the ABC viewed the presentation and secured $20,000 of funding for the studio to produce a refined, seven-minute pilot. The new pilot was presented at the Asian Animation Summit in 2017. The two networks officially ordered 52 seven-minute episodes of Bluey, with the BBC investing 30 percent of the funding and acquiring the global rights for distribution and merchandising. The series was produced entirely in Australia by a local team, many of whom were first-time animators from Brisbane. The program was announced to premiere in Australia on ABC Kids, followed by CBeebies.

### Writing

The stories featured in Bluey depict Bluey and Bingo engaging in imaginative play. Brumm wanted to show that self-directed and unstructured play is natural in shaping children and allowing them to develop. He consulted research based on socio-dramatic play, reading the works of Sara Smilansky and Vivian Paley, who both had backgrounds in early childhood education. The episodes show the parents as guides for their children, who allow them to explore their immediate surroundings independently, giving them opportunities to practise adult roles. Brumm drew inspiration for scripts from his own experiences in watching his daughters play, which he described was "as natural to them as breathing". The program's scripts show how children can use gameplay to learn lessons and integrate the world of adults into their own; Brumm noticed how his children would recreate interactions such as visits to the doctor, through roleplay. Pearson stated that gameplay represents children's first experiences of collaboration, cooperation, responsibility and emotions such as jealousy. Brumm discovered the importance of play-based learning after his daughter struggled with formal education, which led him to exclude elements of literacy and numeracy in Bluey and focus on the depiction of life skills. Brumm stated that he wanted the series to depict his experience as a parent rather than aim for children to be explicitly taught something. His creative aims were to make children laugh, and show parents what children can learn while engaged in play.

The characters of Bluey each represent a particular dog breed, some of which are drawn from Brumm's personal life. Brumm had a Blue Heeler named Bluey throughout his childhood, in addition to a Dalmatian named Chloe. Bandit is based on a Blue Heeler belonging to his father's friend. Bandit's career as an archaeologist was inspired by Brumm's older sibling Adam.

Brumm writes the majority of episode scripts, with Aspinwall labelling the series as an "observational" show, depicting Brumm's family life, and producer Sam Moor describing it as "[Brumm's] life on screen"; when producing the pilot, Brumm's daughters were aged between four and six, like Bluey and Bingo. Brumm's process for writing sometimes begins with making notes about his family's experiences; including games his children play and the conflict that arises between them. For this reason, Brumm has described the process as a challenge for other writers on the series. Moor stated that there are few writers besides Brumm, mostly animators already working on the series. The program was designed to be a co-viewing experience for parents and their children to enjoy together. Brumm described the process of writing each episode as "a chance to make a short film". The conflict and humour in the episodes stems from Bandit's relationship with his daughters. Bluey has been described as "rough and tumble" by Pearson, with both her and Bingo being seen to subvert the stereotypes of female characters, but rather have the characteristics of real puppies. This has led to uninformed viewers questioning if the characters are boys or girls. Pearson has credited the decision of Bluey and Bingo being girls to resemble the real families of Brumm, Aspinwall and McCormack. In relation to the humour of the series, Brumm has stated there is a lot of physical activity and "craziness".

### Storyboarding and Animation

Bluey is animated in-house at Ludo Studio in Brisbane, in Fortitude Valley, where approximately 50 people work on the program. Costa Kassab serves as one of the art directors of the series, who has been credited with drawing the locations of the series which are based on real places in Brisbane, including parks and shopping centres. Locations featured in the series have included Queen Street Mall and South Bank, as well as landmarks such as The Big Pelican on the Noosa River. Brumm determines the specific locations which are to be included. Post-production of the series takes place externally in South Brisbane.

Approximately fifteen episodes of the series are developed by the studio at any one time across a range of production stages. After story ideas are conceived, the script-writing process takes place for up to two months. The episodes are then storyboarded by artists, who produce 500 to 800 drawings over three weeks while consulting the writer's script. After the storyboard is finished, a black and white animatic is produced, to which the dialogue recorded independently by voice artists is added. The episodes are then worked on for four weeks by animators, background artists, designers, and layout teams. The entire production team views a near-completed episode of Bluey on a Friday. Pearson stated that over time, the viewings developed into test screenings where members of production would bring their family, friends and children to watch the episode. The complete production process for an episode takes three to four months. Moor described the program's colour palette as "a vibrant pastel".

During the lockdown period of the COVID-19 pandemic, the production staff of 50 were required to work on the episodes remotely from home. A skeleton crew of three remained working on the series at the studio. After restric

### Casting

The series features David McCormack, from the band Custard, as the voice of Bluey's father, Bandit. He was initially approached to read what he assumed would only be "a couple of lines", but ended up voicing Bandit for the entire pilot. McCormack performs his voice work for the series remotely in Sydney, which is then sent to the production company in Brisbane. He stated that he does not hear any other voice actors or view footage while recording, and that he does not alter his own voice to produce Bandit's dialogue. Melanie Zanetti provides the voice of Bluey's mother, Chilli; she became interested in the series after reading the script for the pilot.

Brumm's mother, Chris Brumm, voices Nana Heeler, while his younger brother, Dan Brumm, voices Uncle Stripe, as well as working as a sound designer on the series. The child characters of the series, including Bluey and Bingo, are voiced by some of the children of the program's production crew.

### Themes

A central theme of the series is the influence of a supportive family; this is reflected in the relationships between Bluey, Bingo, Bandit and Chilli. The Heeler family are presented as a nuclear family. Brumm was eager to reflect contemporary parenting practices, with both adults shown to be working parents; Bandit as an archaeologist and Chilli working part-time in airport security. Bethany Hiatt of The West Australian explains that the series depicts the realities of modern-day fatherhood, with Bandit seen regularly doing housework and engaging in imaginative play with his children. Chilli's role as a mother is explored as she balances both work and family life. Her struggles with new-born motherhood and encounters of competitiveness in a parenting group are depicted through flashbacks of Bluey experiencing significant developmental milestones. Both parents are shown to acknowledge and validate the emotions of their children, such as Bluey's distress after the death of a bird. Bluey and Bingo are shown to navigate their sibling relationship throughout the episodes, learning how to work together, compromise, and resolve conflicts. Episodes detail the family's contemporary domestic lifestyle, with Philippa Chandler of The Guardian describing the series as "social realism".

The series also depicts Australian contemporary culture, and is set in semi-tropical Queensland. The animation of Australian architecture in the series is designed to reflect the typical Queenslander residential designs of Brisbane; high-set suburban dwellings with characteristic verandas, against representations of Brisbane skylines. The characters speak with Australian accents in local and international airings. The series has a focus on the Australian sense of humour with dry wit frequently expressed through the dialogue. Several episodes detail the exploration of Australia's climate and nature, with characters encountering Australian wildlife such as fruit bats, wallabies, kookaburras and ibises. Flora of Australia are also depicted in the series, including Poinciana trees and Jacaranda trees. The series explores Australian sport through the inclusion of rugby league; the Maroons and the Blues are featured in a depiction of the State of Origin series. However, Brumm has expressed that he did not want to exaggerate the stereotypes of Australia.

The series advocates the importance of play throughout childhood. Bluey and Bingo are the vehicle used to display this theme; the episode "Trampoline" features Bandit imploring Bluey to continue creating new games to play. The siblings engage in imaginative play during "mundane" activities such as visiting the doctor or going to the supermarket. The parents are shown to engage in the play with their children. Bluey and Bingo also engage in imaginative play with their friends; learning lessons such as the importance of following the rules. The characters also learn lessons such as the influence of technology, the economy and personal finance through their gameplay. Pearson has stated that the characters experience emotions such as jealousy and regret through their gameplay. He commented that, while there is no antagonist in the series, these emotions form the central conflicts of the program.

The character of Jack is shown to have attention deficit issues; he states that he "can't sit still or remember anything". Upon the online character announcement, parents praised the representation of children with attention deficit issues. Dougie was introduced as a profoundly deaf character who uses Auslan to communicate with his mother in the episode "Turtleboy"; the character is shown signing but it is not the focus of the episode's story. Consultants were involved to authentically animate the Auslan signs, and viewers praised the representation. The episode "Onesies" alludes to the fact that Chilli's sister Brandy cannot have children, addressing the topic of fertility without specifically labelling the reason why. It was also reported that "The Show" subtly approaches pregnancy loss.

## Release

In June 2019, the international broadcasting rights to Bluey were acquired by The Walt Disney Company, with plans to premiere on the Disney Junior television network and be distributed on the Disney+ streaming service in all territories (excluding Australia, New Zealand and China) from late 2019. The series premiered on Disney Junior in the United States on 9 September 2019 and was later distributed on Disney+ on 22 January 2020 and in the United Kingdom on 1 October 2020. The series notably features the original voice actors while airing overseas, after producers were initially asked to replace the Australian accents of the characters. The second series debuted on Disney Channel in the United States on 10 July 2020. The distribution deal with Disney originally encompassed the first two series of the program; the third series was acquired in May 2021. The first half of the third series debuted on Disney+ in the United States, the United Kingdom, and other licensed territories on 10 August 2022, and was followed on Disney's television networks at a later date.
In October 2019, Bluey debuted in New Zealand, airing on TVNZ 2 and streaming on TVNZ OnDemand. The first series made its Australian pay-TV premiere on CBeebies on 4 May 2020. It made its free-to-air television debut on CBeebies in April 2021 in the United Kingdom, Singapore and Malaysia.

### Home Media

The series was first distributed on DVD in Australia by Universal Sony Pictures Home Entertainment and BBC Studios, with the first two volumes, entitled Magic Xylophone and Other Stories and Horsey Ride and Other Stories released on 30 October 2019. They were followed by further volumes at later dates. In the United States, the first season was released on DVD in two volumes in early 2020. In the United Kingdom, the first volume was released on DVD in October 2021.

## Reception

### Critical Response

Bluey has enjoyed a positive critical reception. The series received a seal of approval from Common Sense Media, with reviewer Emily Ashby commending its positive family and social themes. Bluey was praised by Philippa Chandler of The Guardian for its "sharp script" and depiction of everyday family life, while commenting that its Queensland background set it apart from other cartoons on television. Readers of The New York Times's parenting blog submitted Bluey as their favourite children's show, describing it as charming, smart and "very real". The series was called "laugh-out-loud funny" by Stephanie Convery of The Guardian, who credited its humour to the "quirky behaviour" of the child characters. In 2019, TV Week listed Bluey at number 98 in its list of the 101 greatest Australian television shows of all time. Despite only being on air since 2018, the magazine wrote that Bluey "stole Australia's hearts faster than any other cartoon character" in what it described as a "cute, funny and modern" series. The series was listed at number 14 in Junkee's list of 50 television programs that defined the decade, in which it was described as "an absolute delight". In a list published by Rolling Stone of the top 100 sitcoms of all time, Bluey was listed at number 96, the only Australian series to be featured. The episode "Sleepytime" has been well received, with director Richard Jeffery winning an Australian Directors' Guild Award in 2021, and the episode winning the 2022 Prix Jeunesse International Award in the category of TV – Up to 6 Years Fiction (Children's).

The series received praise for its constructive parenting messages and depiction of Bandit Heeler as a positive father figure. The character was commended for his patient nature, willingness to do housework and play with his children. Jennifer McClellan of USA Today described Bandit as "sarcastic, sympathetic and silly". He has been received as "more emotionally intelligent" than the father from Peppa Pig. Reporters for The Guardian wrote that the show's messages about parenting align with published literature on parental wellbeing, noting how the show depicts the importance of play and learning social skills in child development. McClellan acknowledged the family dynamic of the characters; she described Chilli as the "voice of reason" and noted how Bluey and Bingo learn to navigate their sibling relationship. Convery commented that the sisters are accurate depictions of children, and that the roles of the parents are not presented as stereotypical of their respective genders. The series has also received online praise for its representation of attention deficit issues through the character of Jack, and the inclusion of Auslan through Dougie, a profoundly deaf character.

The website of the series was criticised for, in the character description of Chilli, suggesting that her return to part-time work prevents her from being as involved a parent as other mothers; the description was later altered. A separate incident saw an apology issued by the ABC in August 2020 in relation to the usage of the term "ooga booga" in the episodes "Teasing" and "Flat Pack", which was described as a term with "racial connotations and a problematic history for Indigenous Australians" through a viewer complaint. The ABC claimed that the term had only been intended as "irreverent rhyming slang made up by children", and maintained their commitment to addressing discrimination. The two episodes were temporarily removed from rotations before being edited to remove the term, which prompted mixed reactions from viewers. Additionally, the episode "Exercise" was criticised on social media due to viewers perceiving a scene as fat-shaming, and the episode was later edited to remove the scene.