Google vs. Bing

## Overview

   There is a common debate over the effectiveness of different search engines. Bing and Google are among the leading search engines on the Web, so the debate is often "{{#NewWindowLink: http://bvsg.org/ | Google vs. Bing}}." Both of these search engines have their advantages, and personal preference is generally going to decide which one is better than the other.

## **Bing**

Bing is a top search engine on the Web today. Bing, previously as Live Search, Windows Live Search, and MSN Search) is a web search engine from Microsoft.

### **Advantages**:

Bing's advantages over Google are as followed, according to {{#NewWindowLink: http://www.entrepreneur.com/article/224639 | AJ Kumar from the Entrepreneur}} :

Stronger social integrations: The social  integrations on Bing appear to be smoother than that on Google. Bing contracts with Facebook and Twitter and that contract gives them access to more social  data than Google, and the way social recommendations are integrated into Bing are less cluttered.
Attractive Results: Bing's search  results pages have a visual appeal. [4]
### **Bing Rewards**

Bing Rewards is a program through Bing that allows users to earn credits for searching on Bing or trying new features from Bing or other Microsoft products and services. Different gift cards (to places like Domino's, Fandango, Burger King, etc.) and other rewards can be redeemed. This program was launched by Bing in 2010 and released new features in 2015. [2]

## Google

Google is the top search engine on the Web  today with over three billion searches daily. Google allows for filtering searches so results are more targetted to an individual. Again, there are advantages to Google over Bing.

### **Advantages:**

The following are Google's advantages over Bing according to {{#NewWindowLink: http://www.entrepreneur.com/article/224639 | AJ Kumar from the Entrepreneur}} :

Relevency of Information: Bing lacks (compared to Google) giving quality results to informative searches  (ex: Google search results page for "income tax rates" gave more recent years compared to Bing which did not show rates from the previous year).
Instant Search is a Time-Saver: Bing offers an instant search feature too, but Google's provides more relevant results and quicker.
Connected Products Give More Background Information: If you use any of Google's other products (Google+ or Google Now ), they save your information and filter  your next search results based on what you previously viewed. Bing offers similar products but the integration is not as prominent. [4]
## Sources

1. Newmann, J. (2010, September 29). Bing vs. Google: The Web Search Wars Heat Up. Retrieved April 5, 2015, from http://www.pcworld.com/article/206581/bing\_vs\_google\_web\_search\_wars.html
2. Use Bing. Earn Rewards. (n.d.). Retrieved April 5, 2015, from https://www.bing.com/rewards/faq#Howdoestherewardsprogramwork
3. Enge, E. (2015, February 25). Google vs. Bing. Retrieved April 5, 2015, from https://www.youtube.com/watch?v=8XAix35hywE
4. Kumar, A. (2012, October 13). Bing vs. Google: Which Search Engine is Better? Entrepeneur. Retrieved April 4, 2015, from http://www.entrepreneur.com/article/224639