YouTube

## Key Terms:

**YouTube:** An interactive online website where users are able to post and watch homemade videos, clips from other sources, etc.

-->An online hub where users can subscribe to channels that post homemade and professional videos. On YouTube you can comment, like, or share your favorite clips.

**YouTube Red:** Paid monthly subscription service, with a few perks such as: viewing videos offline, listening to a video while the screen is off, being able to download a video to phone or tablet, and a monthly paid subscription to Google Play Music

**Trending:** When a video is being seen by many people, also known as a very popular video:

--> Videos that are currently gaining the most views.

**Subscriptions:** Channels that you are subscribed to. Essentially a 'friend request' or 'follow request' on Youtube's platform.

**Subscribing:** "friending" or "following" your favorite channels. You will get notifications when your favorite channels post new videos.

**Watched Later:** This is a playlist that you could add videos to, so you could watch later without having to search too much for it. It is basically a Queue for upcoming videos that you have previously selected.

**Liked Videos:** This is also a playlist within your channel, full of videos that you pressed the thumbs ups( liked) This feature allows you to go back and watch your favorite videos again and again, without having to search for them as hard.

**Recommended:** On YouTube, recommended videos are based on a viewers search history, or the overall popularity of something. It suggests videos for you to watch next based on similar topics to videos you have already watched.

**TV Shows:** A combination of homemade and professionally published shows archived on YouTube. Youtube sponsors their own TV Shows, but they also have many seasons and episodes of your favorite Cable Tv shows as well.

**Breaking News:** Immediate updates on nationwide events.

**History:** YouTube's way of tracking your search history in a timestamped order. You can click on the history tab to see a list of all the videos you have previously seen, and from that list you can re-watch them as well.

**Clickbait:** Content that is meant to pull users to watch the video with misleading titles or covers of videos

## Analysis

**Who uses it?** Almost everyone, businesses trying to promote products through ads, someone trying to learn something new or hear something, people who are posting. People who just want to create skits or express themselves, for example, makeup artists, etc. People who play video games, watch sports, use online lectures, listen to music, want to watch TV/Movies, watch tutorial videos or just want to have a good laugh. Odds are YouTube has a video on the topic you are looking for

----> People of all age groups and backgrounds. Very universal and accessible.

**What's its purpose?** The purpose of YouTube is to either post videos or to watch videos.

**What is the main audience?** Younger people who are more involved in technology? There is a large range of users. The age range that uses YouTube the most is age 25 to age 34. However, it is very user-friendly and accessible to people of all ages. In a 2013 study done by the company, YouTube had over 1 billion different viewers. In the last 5 years, that number is certain to have increased. Meaning that YouTube truly is meant for everyone.

**How do you use it?** Simply search key terms or titles in the search bar and click on anything you want after that!

**Who is the intended audience?** The majority of young people who are fluent in technology uses, or anyone seeking information. Really intended for anyone as Youtube has a massively broad range of Video topics.

## Sample

Section 14: How to set up a YouTube Channel.

Digital Literacy on YouTube:

https://youtu.be/\_zFKlMuqijs

## Sources

Choi, and Behm-Morawitz. “Giving a New Makeover to STEAM: Establishing YouTube Beauty Gurus as Digital Literacy Educators through Messages and Effects on Viewers.” Computers in Human Behavior, vol. 73, 2017, pp. 80–91. https://doi-org.mantis.csuchico.edu/10.1016/j.chb.2017.03.034

Lange, Patricia G. (2015). Vlogging Toward Digital Literacy. *Biography: An Interdisciplinary Quarterly,* *38*(2), 297-302, https://muse.jhu.edu/article/589992

Soukup, Paul A., S.J. "Looking at, with, and through YouTube(TM)."*Communication Research Trends*, vol. 33, no. 3, 2014, pp. 3-34*. ProQuest*, http://mantis.csuchico.edu/login?url=https://search-proquest-com.mantis.csuchico.edu/docview/1566387376?accountid=10346.