UWN

Logo used since February 2020

The **United World Network** (**UWN**) (or the **United Broadcasting Network** in some occasions) is an American commercial broadcast television and radio network that serves as the flagship property of the UWM Broadcastings Inc. subsidiary of the United World Media. The network and its major production facilities and offices is headquartered at the UWN Studios Center and the UWN Hall One Mall in Manhattan, New York City, New York. Its secondary facilities and offices are located at the UWN Complex and the UWN Television Skyscraper in Los Angeles, California.

UWN was founded on 1 August 1947, under as a commercial radio broadcasting service until it was transitioned to television broadcasting on 3 July 1949. It is the six-oldest major broadcasting network and the fifth youngest of the American "Big Five" major television networks behind the American Broadcasting Company.

The network is also called the **Face Network**, as by the Face symbol since its debut in May 1960. For early color broadcasting, it was also the **Rainbow Network**, by the RGB-rimed ring from the 1960 logo, besides the NBC peacock used from 1956. UWN is also referred to as the **Object Show Network**, by the current programming.

UWN has 20 owned-and-operated stations and more than 230 affiliates throughout the United States and its other territories from the US. Some affiliates are also available in Canada and Mexico via cable or satellite.

## History

In the 1930s, the United Radio Corporation by the Radio Corporation of America was dominating the radio broadcasting in the United States, as well as the Blue Network, the Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Mutual Broadcasting System.

During the period of early broadcasting in radio, URC took over a radio station WOFY-FM (FM 102.5) from New York City from Motorola Incorporated.

In 1945, the United Radio Corporation went on a big decline. The network went on bankrupt due to a complaint that was filed by the Columbia Broadcasting System to the Federal Communications Commission (FCC), causing it to lose money and run into some difficulties.

After the bankruptcy, the United Radio Corporation was, unfortunately, shut down and ceased off the air permanently. It led to the beginning of the United World Network in August 1947.

The channel was launched as a radio network in 1947 by Aviy Don Sebastian. Two years later, it expanded to start television with the launch of the television network. Before the launch in November 1946, the United World Network held the UWN Logo Contest 1947 for a logo for this service. There are 16 entries in this contest, but only one entry will be an official logo for this radio broadcasting service. One entry designed by Armin Hofmann won the Logo Contest in 1947 after receiving the best amount of votes with 37.

In July 1949, at 5:00 pm, UWN transitioned to television broadcasting. After the black-and-white Indian-head test pattern, the slide bumper of the United World Network appears with the male voice-over announcing, "Hello and welcome to the first day of television on UWN! We're broadcasted from New York and around the United States by your local stations." Following the slide ID, the first television programming during the launch of the United World Media is Tonight’s Newsreel (Now UWN News Tonight with Zachary Reynolds). Then it was followed by comedies, talk shows, local news, and newsreel.

American beverage company The Coca-Cola Company acquired UWN and its division in June 1952, becoming the only American television network owned by a beverage company until the sale of Pioneer Corporation on July 12, 1974.

During the 1950s and 1960s, When rival networks NBC and CBS were ready to broadcast in color, UWN was approved by the Federal Communications Group (FCC) and RCA to transition to full color broadcasting. On May 1960, UWN was ready to broadcast in color from the administration's approval. The first program was broadcasted in full color is *The Joker and the Queen*. UWN still broadcasts its programming in color today.

On July 12, 1974, UWN was acquired by Pioneer from The Coca-Cola Company, until the sale to I-World (now folded into Premiere Holdings) on November 2, 1988.

During the 1977/78 fall season, the first anime aired during the Saturday morning block was *Astro Boy* from Nippon Television. Anime gained popularity in the United States during the late 70s/early 80s. After the success, The subscription network The Anime Network (now UWN Anime) on March 6, 1981, and offered a bunch of anime programs from every Japanese television network, including TBS, NTV, TV Tokyo, Fuji Television, TV Asahi, and NHK.

On November 2, 1988, Singaporean mass-media company I-World purchased UWN from Pioneer Corporation for $500,000 in debt. Making it the only American television network owned by an Asian company based in Singapore. Later, Danish publishing company Lust Incorporated merged with I-World to form its new mass-media company Premiere Holdings on January 1, 1990, headquartered in Manhattan, New York City. However, UWN and its parent were sold and its assets to Cuben Corp (now United World Media).

On January 2, 2000, UWN launched an HD feed, becoming the 8th network to broadcast a high-definition signal after NBC launched its HD feed on April 26, 1999, along with HDnet and ABC.

Today, the network broadcasts its programming exclusively in HD simulcast.

In 2011, BFDI began airing Wednesdays, Fridays & weekends as *Inanimate Insanity* (which would become BFDI's rival) began airing on April 1st, 2011, on the day without BFDI.

As more object shows were created, UWN announced in the Summer of 2012 that select object shows would air on weekend nights at 8 pm eastern/7 pm central.

In March 2016, the owner and CEO of UWN got its Bandcamp account set up, to release some series of UWN's Music Festival Compilation albums for every year they aired by various artists around the world. UWN also releases some compilations including the Summer Time by UWN (released every summer) and the Terrific Throwbacks (released at the end of the year) series, also made by various artists. UWN became the first American television network to have its Bandcamp account than the other television networks in the United States. Now in the fall of 2022, UWN made its collaboration with American musician, R&B singer and songwriter Steve Lacy.

On July 8, 2017, before *Battle for BFDI* premiered in the fall of 2017, UWN offered to trade the airings rights to broadcast Jacknjellify's *Battle for BFDI* to MBS for a $300,000 deal. The deal ended up in a success, with MBS' parent owner LionsgateMBS accepted. That will be made MBS to broadcast BFB and future seasons of the BFDI series either on Funhouse or MBS and its streaming service MBS+ (now Magenta). Overall, people have mixed reactions to this programming permission change. Voting will now operate via the MBS website.

Besides the BFB TV rights exchange for the 2018-17 season, UWN Sports is also in the bidding to air *Thursday Night Football* after NBC Sports and CBS Sports splits the rights, and the UWN’s bid will go against Fox Sports.

After losing the bid for the rights to air *Thursday Night Football* over Fox Sports, object shows were moved to primetime programming at 8pm eastern/7pm central, every Thursdays on the 2018-19 season, and so on and so forth.

United World Media announced UWN would make a refresh of the rebranding on February 1st. At exactly 9:00 pm on February 1st, 2020, during the programming of *Don't Let Your Mother See At Night!*, the United World Network was rebranded. UWN began adding more shows to its lineup and will continue to add shows for future TV seasons.

Four days later,  the new mascot to replace the "Siles" mascot for 60 years had unveiled. The new mascot is "Urwin" a paint bucket with a blue paint tip. The mascot is designed by Justified2BeCrazy, who created Ridiculously Over Circuit, The Primetime Object Show and The Lost Cause. (However, None of these are showing on the network)

Also, Two mascots were designed for the UWN 2020 rebrand but dropped from the new mascot reveal because the network wanted to make it "bold and exciting". For the two mascots, Brilliance was an adoption of an Object Show character with a recolor of blue. And Clemency was an Indian cheetah wearing a baseball cap with the network's logo.

During the rebrand, UWM's specialty channels were also done in May 2020.

UWN revamps its old streaming service from UWN Now to UWN+ on May 16, 2020, becoming the 5th streaming service after Apple TV+, Disney+, Peacock and HBO Max. UWN+ will be available on every devices such as TV, mobile, tablet, and computer for subscription for $11.99/month. UWN On Demand didn't shutdown after UWN+ launched.

On August 8, 2021, during the live coverage of closing ceremony of the Tokyo 2020 Olympic Games, UWN announced that it will be expanding to the coverage of the Paralympics besides Olympics. Which will be starting to air in 2022, as part of the Beijing 2022 Winter Olympic and Paralympic Games. UWN will become the 2nd network to broadcast the Paralympics after NBC.

On August 21, 2022, the new programming lineup schedule for fall 2022 was announced. However, there was *After Schooligans* by LorenTzel in the slot. Following the LorenTzel controversy that happened on August 17, the viewers were asked to remove LorenTzel's show *After Schooligans* from the Fall lineup schedule and replace it with something else for the 2022/23 fall season. One week later on August 28, a petition on Change.org to "Remove *After Schooligans* from UWN" led by a man in the United States, with a total goal of 400,000, before September 14. This is known to be the most controversial moment in television history. On September 1, the petition reached 346,000 signed petitions in 4 days, the fastest ever. On September 3, the signed petition total is now 360,000 overall. Now it was signed 400,000 total on September 11. *After Schooligans* was removed from the programming lineup on September 14; being replaced by *Otherworldly Ravenous Beast*. UWN still premieres object shows so on and so forth.

UWN ended its partnership with Kanye West on October 17, 2022, after all of its controversies including his anti-semitism actions. This had caused the viewership to decrease by a 4 percent change.

Prior to the 2023/24 fall season, UWN's mascot Urwin, was redesigned again. The character design was done by CoalBuffers, whose the creator of the *Genetically Demonized Organisms* (including Important Missions Portrayed As Competition Trials, Insignificance and Everyday Objects) franchise. The redesigned mascot was first seen on a twitter post by UWN. The network had a chance to dethrone NBC and CBS to gain the title of "America's Most Watched Network" from last year's season. Since the 2022/23 season, UWN fell to #3 behind CBS according to Nielsen household TV ratings by 4,954 million viewers. UWN has gained the title of "America's Most Watched Network" in the past seasons since 1994, 1998, 2000, 2003, 2017, and most recently 2019. So UWN has another shoo-in to gain the title again.

## Programming

### Current programming

#### Saturday morning (Fun!)

* *Hi-5*
* *Ollie and Friends*
* *Stickers Together*
* *Jelly Jamm*
* *The Wisps*
* *Teletubbies*
* *Numberblocks*
* *Cuba & Friends*
* *Cookie Run: The Animated Series*
* *Totally Spies!*
* *Horrible Histories*
* *Bob The Builder*
* *Cookie to the Clocktown*
* *Muppet Babies*
* *Octonauts*
* *PJ Masks*
* *Sesame Street*
* *Paw Patrol*
* *Little Susan!*
* *Xavier Riddle and the Secret Museum*

#### Music programming

* *Rock n' Rolling It Out* (1966-)
* *Rock n' Rolling It Out: Scene Days* (2006-)
* *UWN's New Year Wonderful Live!* (1952-)
* *Country & Jams* (1992-) 1
* *Top 40 Hits* (1980-) 1
* *Reggae & Proud* (1982-) 1
* *Artist of the Pick* (2020-) 1

#### Movie programming

* *UWN Midnight Movie*
* *Special Night Movie!*1
* *UWN's Special Christmas SZN*
* *B-Movie Pick*

#### Comedies

* *Laughing Comedians*
* *Two And A Half Men*
* *Friends*
* *The 5 Mrs. Buchanans*
* *The Ping Pong Ladies*1
* *Really?*1
* *The Robbies*
* *Mrs. Housewives*
* *New Yorkers*
* *2 Broke Girls*
* *Middle School Boys*
* *Girls Gangz*
* *High School Ladies*
* *Self-Preservation*
* *Little Britain*1
* *The Wrong Mens*
* *That Mitchell and Webb Look*
* *The Addams Family*
* *The Wild*
* *Mock of the Week*
* *Mrs. Brown's Boys*1
* *The Fresh Prince of Bel Air*1
* *Dead to Me*
* *The Office*
* *Go On*
* *Glee*
* *Made in the U.S.A.*
* *Black-ish*
* *Don't Let Your Mother See At Night!* (1977-)
* *Silicon Valley*
* *Insecure*
* *The Unicorn*1
* *None of Your Concern*
* *Drake & Josh*
* *Boarding in China*
* *Footloose*
* *America's Funniest Home Videos*1
* *The Muppet Show*
* *Eye to Eye*1
* *Brooklyn Nine-Nine*
* *The Big Bang Theory*
* *Broad City*
* *Last Man Standing*
* *WKRP in Cincinnati*
* *Punky Brewster*
* *Only In Ohio* (2023-)

#### Animated series

* *Inspector Gadget* (1983-1984, 2016-)
* *Transformers* (1984-1987, 2016-)
* *The Powerpuff Girls* (1999-2005, 2016-)
* *Dexter's Laboratory* (1997-1998, 2000-2005, 2016-)
* *Fire Emblem Awakening* (2014-, co-produced with TV Tokyo)
* *Xenoblade Chronicles* (2015-, co-produced with Bandai Namco Pictures and TV Asahi)
* *The Loud House* (2018-)
* *Total Drama Island* (2018-)
* *Sonic Boom* (2018-)
* *Open Source Objects* (2019-)
* *Village of Objects* (2019-)
* *Larva Island*1 (2020-)
* *Supernova Specialization* (2020-)
* *Object Lockout* (2020-)
* *Otherworldly Ravenous Beast* (2020-)
* *Burger Brawl* (2020-)
* *Another Attempt At Azoic Assault* (2021-)
* *Inanimate Insanity Invitational* (2021-)
* *Battle of the Anthros (2022-)*
* *Hurley June (2022-)*
* *Super Smash Bros.* (co-produced by Bandai Namco Pictures) (2023-)
* *A Hat in Time* (2023-)

#### Dramas/Soap operas

* *This Is Us*
* *The X Files*
* *Chicago*
* *Doctor Who*
* *Detectives and Bars* (UWN+ Original series)
* *The Passage*
* *The Wild*
* *Gifted*
* *The Walking Dead*
* *S.W.A.T*
* *Star Trek*
* *Among Us*
* *Dark Souls*
* *The Rookie*
* *Euphoria*
* *A Million Little Things*
* *Riverdale*
* *Outer Banks*
* *The 100*
* *NCIS*
* *NCIS: New Orleans*
* *NCIS: Los Angeles*
* *Law & Order*
* *Manifesto*
* *Blue Blood*
* *Bad Gun*
* *MacGyver*
* *9-1-1*
* *Hawaii Five-0*
* *The A-Team*1
* *Harmed*
* *CSI: Crime Scene Investigation*
* *CSI: Miami*
* *Smallville*1
* *Hercules: The Legendary Journeys*
* *Renegade*

#### Entertainment programming

* *Weekly*1
* *Heartbeat*
* *The Money Tree*1
* *Entertainment Movies*1
* *Pop's Greatest Dance Crazes*
* *The Picture and Video Review*1
* *LIVE at the Red Carpet*
* *The Making*

#### Talk shows

* *The OJ Show*
* *Inanimate Answers*
* *Last Week Tonight with John Oliver*
* *Fan's Fantastic Features*
* *The Midnight with Stevie Williams*

#### Game shows/Reality/Non-scripted

* *Strike It Rich*
* *The Chase* (US)
* *Wheel of Fortune* (US)
* *Jeopardy!* (US)
* *Press Your Luck/Whammy!*
* *Who Wants to Be a Millionaire?* (US)
* *Are You Smarter than a 5th Grader?*
* *Family Feud* (US)
* *Deal of No Deal* (US)
* *Holey Moley* (US)
* *Wipeout*
* *Blockbusters*1
* *Survivor*
* *Big Brother*
* *Green Island*
* *Terrific Kings & Queens*
* *One Word*1
* *Catch 21*
* *25 Words or Less*1
* *Jackbox*
* *The Weakest Link* (US)
* *1 vs. 100*
* *Dancing with the Stars* (US)
* *Dancing with the Stars: Juniors*
* *Hole in the Wall*

#### Specials

* *GRAMMY Awards* (2019-)
* *American Music Awards* (1982-)
* *The Oscars/Academy Awards* (1982-)
* *Billboard Music Awards* (2015-)
* *The Brit Awards* (2018-)
* *iHeartRadio Music Awards* (2012-)
* *MTV Video Music Awards* (2019-)
* *UWN's Music Festival* (1992-)
* *UWN Viewer's Choice Awards* (2001-)
* *Mary Sue With Her Musical* (2015)
* *UWN 70th Appreciation* (2017)
* *Hamilton* (2019)
* *Turning White* (2022)
* *The Daily Object Show: Evil Never Dies* (2023)
* *A Very BOTO Christmas* (2023)
* *One Last Holiday* (2023)
* *The Mistletoes* (2023)
* *Don't Let Your Mother See At Night! Christmas Edition* (2023)
* *Xenoblade Chronicles: Holiday Hall* (2023)
* *Fire Emblem Awakening: Christmas All Night* (2023)
* *Super Smash Bros. Holiday Brawl* (2023)
* *Merry Supernova (A Supernova Specialization Christmas Special)* (2023)
* *12 Christmases of Inanimate Insanity* (2023)

#### News

* *UWN Sunrise*
* *UWN News Weekend*
* *UWN News Tonight*
* *UWN News Special Report* (Breaking news)
* *On The Bright Side*
* *Direct & Express*
* *UWN News Rewind*
* Local news

#### Sports

* *Wednesday Night Football*
* *UWN Olympics*
* *UWN Paralympics*
* *FIFA World Cup*
* *FIFA Women's World Cup*
* *Formula One*
* *Formula E*
* *La Liga*
* *Grand Slam*
* *Breeders Cup*
* *Major League Soccer*
* *National Basketball Association*
* *National Football League*
* *Major League Baseball*
* *NASCAR*
* National Hockey League

### Upcoming programming

#### Entertainment programming

* *What's Cooking?*
* *The Paris Hilton Show*1
* *An Hour With Jennifer Hill*1
* *Roasting Your Pictures*1

#### Comedies

* *The Breadwinners*
* *Producers of the East*1
* *Left Out Of The World*
* *The Family In New York*
* *Champions*
* *Every Hour*
* *The World That Flipped Backwards*
* *The Weasties Boys*
* *Beacon Bright*
* *Suzanne*
* *Fever To Tell*

#### Drama/Soap opera

* *Manifesto: Breakout*
* *Bright Upon The Forests*
* *Red Island*
* *Undercover*
* *Discover*
* *Big Point*
* *Dark Souls: The Awakening*
* *Ms. Sofia*
* *Neo-Futuristic*
* *Old English*
* *Victoria: Master of the Realm*
* *Hacker*

### Former programming

#### Comedies

* *Pied-On!* (1949-1951)
* *From South to Sea* (1952-1986)
* *All in One* (1952-1986)
* *Process* (1952-1994, 2013-2016)
* *Counterpressure* (1952-1986)
* *Mr. Soldier* (1952-1972)
* *No Turning Back* (1952-1972)
* *Superstition* (1952-1994)
* *Village of the People* (1952-1994)
* *Matty's Fireworks* (1952-1994)
* *Top Notch Children* (1982-1985)
* *The Brimton Couples* (1952-1994)
* *The Bakery Store* (1952-1994)
* *Marty Willy* (1956-1994)
* *St. Vincent* (1964-1994, 2013-2016)
* *Funtime Jam* (1972-1994)
* *Rolex* (1972-1994)
* *Where's My Deodorant?* (1966-1994, 2013-2016)
* *James Henifly* (1972-1994)
* *Bucket Girls* (1976-1991)
* *Mary Sue* (1982-1988)
* *A Tribe Called Quest Live!* (1990-1998)
* *A Girl Named Mary Sue* (1991-1998, 2013-2016)
* *Mary Sue at New York* (1989-1991)
* *The Simpsons* (1998-2005)
* *It's New, Mary Sue!* (2010-2011)
* *Living In Ojai* (2012-2013)
* *Mainlander* (2015-2018)

#### Animated series

* *Welcome to Wilmington* (1955-1974)
* *Anthrolympics* (1964-1991)
* *The Beach Battle* (1964-1991)
* *Sword Fighters* (1966-1984)
* *Kids On The Block* (1969-1989)
* *Artifactual Conspiracies* (1971-1986)
* *Friend of the Frenzy* (1971-1990)
* *Fat Albert & The Cosby Kids* (1972-1986)
* *The Bucket of the South* (1974-1988)
* *Space Pirate Captain Harlock* (1978)
* *Hong Kong Phooey* (1978-1981)
* *Doraemon* (1980-1981)
* *Astro Boy* (1980-1981)
* *Spider-Man* (1981-1982)
* *The Littles* (1983-1985)
* *Bananaman* (1983-1986)
* *Heathcliff And The Catillac Cats* (1984-1986)
* *Gummi Bears* (1985-1991)
* *ThunderCats* (1985-1986)
* *Dennis the Menace* (1986-1991)
* *Dragon Ball* (1986)
* *Denver: The Last Dinosaur* (1988)
* *Fireman Sam* (1987-1988)
* *The Super Mario Bros. Super Show* (1989-1991)
* *Dragon Ball Z* (1989)
* *Mary Sue Again* (1989-1991)
* *Mary Sue Reborn* (1991-1998)
* *Super Mario World* (1991-1992)
* *Chromoworld* (1991-1998)
* *Serial Experiments Lain* (1999)
* *Rayman: The Animated Series* (1999-2000)
* *Kirby: Right Back at Ya!* (2001-2003)
* *Homestar Runner* (2010-2014)
* *Parappa The Rapper* (2001-2002)
* *Sailor Moon* (2000-2005)
* *Hello Kitty* (2000-2002)
* *Spongebob Squarepants* (2000-2005)
* *Pokémon* (1999-2006)
* *Battle For Dream Island* (2010-2012)
* *Battle For Dream Island Again* (2012-2013)
* *Inanimate Insanity* (2011-2012)
* *Brawl of the Objects* (2013-2018)
* *Inanimate Insanity II* (2013-2021)
* *Object Lockdown* (2015-2019)
* *Battle for Trillion Dollars* (2017-2021)
* *Object Invasion* (2017-2021)
* *Gran Turismo: The Re-Race* (2018-2019)
* Vortexes & Velvets (2021-2023)

#### Drama/Soap opera

* *Breaking The Mold* (1952-1991)
* *Calm Before The Storm* (1952-1994)
* *Lost In Yesterday* (1952-1972)
* *Danger City* (1952-1986)
* *Jimmy Jimmy* (1952-1996)
* *The Bones* (1954-1986)
* *The Joker and the Queen* (1960-1986)
* *Griselda* (1960-1976)
* *Hammer! Look Out!* (1972-1986)
* *Commander Day* (1972-1986)
* *American Soldiers* (1972-2000)
* *Operation: Supernova* (1972-1982, 2009-2012)
* *The Eye* (1973-1984)
* *Quantum Physics* (1974-1991)
* *Manhunt* (1974-1991)
* *Over* (1977-1991)
* *Operation: Supernova II* (1982-1991)
* *Code: Red* (1982-1991, 2009-2010)
* *Planet Hoppers* (1986-1988, 2009-2013)
* *Without Warning* (1988-1990)
* *Code: Blue* (1991-2001)
* *When We Are Young* (1991-1998)
* *Zombie Attack* (1991-1998)
* *The Program Ends Now* (1991-1998)
* *Future Nostalgia* (1991-2004, 2009-2010)
* *Lost in the Woods* (1982-1991, 2009-2010)
* *Applying Pressure* (1986-2001)
* *Point of Thrill* (1993-2008)
* *Operation: Supernova III* (1996-1997)
* *Thou Art Dead* (1996-2007)
* *Gran Turismo* (2003-2007, 2014-2018)
* *Gran Turismo: Vegas* (2009-2012)
* *Community Service* (2009)
* *Gran Turismo: New York* (2012-2013)
* *Flowers* (2012-2014)
* *Unstoppable* (2012-2019)
* *World Domination* (2014-2019)
* *Money Madness* (2017-2019)
* *Danger in the Metropolitans* (2017-2021)
* *New Order* (2018-2020)

## Stations

*Main articles: List of UWN television affiliates (by U.S. state), List of UWN television affiliates (table), and UWN Television Stations America*
UWN has 20 owned-and-operated stations, and current and pending affiliation agreements with 227 additional television stations encompassing 50 states, the District of Columbia, four U.S. possessions, and six non-US territories (Singapore, Seahaus, Bermuda, Jamaica, Trinidad and Tobago, and the Philippines). The network has a reach of 93.86% of all households in the United States (or 295,854,842 Americans with at least one television set). Currently, New Jersey, and Delaware are the only U.S. states where UWN does not have a locally licensed affiliate (New Jersey is served by New York City O&O WUWN and Philadelphia O&O WUWP-TV; Delaware was served by WUWP-TV and Salisbury, Maryland affiliate WSAT-TV).

UWN maintains affiliations with low-power stations (broadcasting either in analog or digital) in a few markets, such as Helena, Montana (KXLQ-LD) and North Platte, Nebraska (KVAR-LD). In some markets, including both of those mentioned, these stations also maintain digital simulcasts on a sub-channel of a co/owned/co-managed full power television station.

The Sinclair Broadcast Group was the largest operator of UWN stations by numerical total, owning 43 UWN-affiliated stations; Hearst Corporation is the largest operator of UWN stations in terms of overall market reach, owning or providing services to 15 UWN-affiliates (including those in the larger markets such as Washington D.C., Seattle, Minneapolis).

## Brand identity

The first logo was a circle with a cross with four spots representing the four transmitting regions, which resembles the "Do Not Dry Clean" icon (albeit the nickname for this logo.) from one the laundry symbols. It has another version with four diamonds but never used as well.

A famous four-note jingle G♯-A-B-E, which is commonly called the "UWN Tagnote", also introduced.

In 1960, The iconic "face" symbol, which received several infamous criticisms from audiences, was introduced. It originally consisted of 3 colored rings. (red, green, and blue) It originally consisted of 3 colored rings. (red, green, and blue) The following day, the animated face mascot nicknamed Siles was announced, It was created by cartoonist TBA.

In 1976, the symbol was co-modified by Paul Rand and Chermayeff & Geismar, and on-air identity was animated and created by Dolphin Productions, Sullivan & Marks, and Image West using analog Scanimate. Some of the identities used stock footage from the CASCOM Select Effects library, but not to be used as they had a lot of money to produce.

During the 1980/81 season, Paul Rand's Face in a Logo was modified again, changing the ring's thickness, face's size and the color to red. The identities/image campaigns were animated by Pacific Data Images, Image West, Cranston-Csuri Productions, and NYIT Computer Graphics Lab (now Pixar).

During the 1986-87 season, UWN changed to a detailed white on-air and black on print, designed and animated by Atlanta-based Television by Design which also responsible for designing television and news packages for stations and cable networks in the United States. UWN also unveiled a new image campaign known as "We Got It All". The goal of the entire season is to gain more viewership and focus with 2.5D computer graphics (normally animated using ADO machines) created with Quantel Paintbox and moving images and elements of what UWN premiered.

In 1991, the famous "face icon" was updated. Designed by Pentagram.

During the 1991-92 season, UWN debuted the then-new "Beyond The Television" image campaign, produced and animated by Novocom. The image campaign was used for later seasons until 2000.

During the 1999-2000 season, UWN hired Lambie-Nairn to create its identity to reflect its "bold" and "anticipated" programming, featuring the colors red, orange, yellow, green and blue. All of which are utilized on its programmings; drama (red), comedy (orange), news (yellow), sports (green), and entertainment (blue). Each identification are based on elementals based out of fantasy novels and stories; fire (for red), light (for orange), lightning (for yellow), plant (for green), and water (for blue).

On New Year's Day, 2000, the "face icon" was updated since its introduction on November 1999. One again, the brand was created by Lambie-Nairn for the 2000-01 season.

In 2004, UWN would rebrand to Rede Tupi's logo and retire the older branding. However, should the rebrand occur, a lawsuit would be filed against the channel and Rede Tupi owner Diários Associados.

They stuck to the previous branding when the rebrand was scrapped entirely.

During the 2016-17 season, the network hired London-based design management company Ericsson Broadcast and Media Services (now Red Bee Media) to produce and design its identity, modified the Squared Face with changed colors.

On January 15th, 2018, UWN was rebranded again for the 2018-19 season and was seen on promos. It was slightly modified, sans the square from the last branding with a double ring. The logo was created by its parent company's owned design agency, VENTURA. Its network on-air graphics was produced by Trollbäck & Company.

On February 1st, UWN was completely rebranded for the 2020-21 season to maintain its viewer's choice and integrity. The rebrand affected this channel, its other suite of networks and their affiliates, and UWN Online. The new identity graphics packaging was designed, created and produced by design and branding agency DixonBaxi at London, England, which also made its brand identify for All4, Fox, Channel 5, Hulu, Pluto TV, Eurosport, and other European assets. It was mostly designed to stick to flat design trends and a two-dimensional design.

UWN officially made the well-known "Face" logo in 1960 secondary, with the primary logo even more "modern-looking." To celebrate the 60th anniversary of the famous "face icon," UWN released a guidebook of its legendary logo, *Look Into the Face*, consisting of the reason for the rebrand, prototypes, and other uses regarding the well-favorite.

Alongside with the rebrand, UWN retired the old famous "UWN Tagnote" G♯-A-B-E, and composed into a new five-note sonic branding jingle A-G♯-A-B-E (hinting with one extra note from the old jingle). The new jingle was named "UWN Modern".

## International broadcasts

### Canada

In Canada, UWN network programming is carried nationally on cable, satellite, and IPTV providers through UWN affiliates and owned-and-operated stations of the network that are located within the proximity of the Canada-US border (such as KCBW-TV in Seattle; KSUP-TV in Duluth, Minnesota; WUWD in Detroit; and WUBU in Buffalo), some of which are also receivable over-the-airs in parts of southern Canada depending on the signal coverage of the station.

### Mexico

UWN programming is available in Mexico through affiliates in markets within proximity of the Mexico-US border (such as KYWN in Yuma, Arizona; TBA in Laredo, Texas; KMHW-TV in Brownsville, Texas; and KEUW-TV in San Diego, California.), whose signals are receivable over-the-air in border areas of northern Mexico.

### Bermuda

In Bermuda, UWN maintains its affiliation with ZWN-TV, locally owned by the Bermuda Broadcasting Company.

### Puerto Rico

In Puerto Rico, UWN was carried its programming with WSW-TV in San Juan, owned by Sinclair Broadcast Group.

### Singapore

In Singapore, SGUN-TV (licensed to a planning area of Kallang, Singapore; owned and operated by Gray Television) maintained the UWN programming lineup since 1966 before it carried over to CBS-affiliated station SGTV as a secondary affiliate. SGUN-TV was also a secondary-affiliated station of the American-Spanish television network Telemundo (branded as Telemundo Singapur) on channel 9-2 and other sub-channels like Circle on channel 9-3 and Heroes & Icons on channel 9-4.

Singapore is also available on cable television providers, including Singtel TV and StarHub TV via Los Angeles O&O KUWN-TV.

### Australia

In Australia, Television Thirteen (which is owned by Toronto, Ontario-based mass media company Bell Media) has maintained close ties with UWN and has used a majority with U.S. network's image campaigns and slogans since the 1970s. Coincidentally, in 2014, UWN and Thirteen used the David Guetta single "Play Hard" featuring Ne-Yo and Akon, in the image promos for their respective fall schedules. UWN's slogan, "Beyond the Television", which was adopted for the 1991-92 television season, was adopted by Thirteen for the 1992-93 television season.

In 1994, Paramount Global-owned Australian television network, Network 10 adopted the new branding for Ten News (now 10 News First), including a four-note jingle that sounds similar to the "UWN Tagnote." UWN filed a lawsuit against Ten for sound trademark theft in late 1994. The lawsuit failed, and Ten will continue the jingle in the future.

## Controversies

### 1994 Jingle lawsuit over Ten

Network 10 revived the then-current newscast Ten News with new branding and a jingle in 1994. However, the news jingle sounded too similar to the UWN Tagnote. This caused the failed lawsuit between UWN and Network Ten will occur in late 1994.

### After Schooligans controversy

On August 21, 2022, two months before the programming change for the fall season, UWN announced the programming lineup for the fall of 2022. One of the programming that caused the controversy was *After Schooligans*. Many people thought they wanted to remove this show with another one after the show director of *After Schooligans* LorenTzel accused it of being so-called "racist" according to Gene, the show director of Camp Objects.

Despite the recent controversy between Loren v. Gene. *After Schooligans* was banned from premiering on any networks or channels in the United States. UWN will continue to air object shows during primetime and daytime programming.

### The Nev and Andy Drama

On September 2022, the two creators of *Clashing Conflicts* and *Vortexes & Velvets*, NevadaTheXtate, and Andy Duthie were exposed for harassment. As a result of the drama, UWN ran a 48-hour poll on its Twitter page to end the *Vortexes & Velvets* premiere and permanently ban the show from premiering on any major television networks. However, 74 percent voted "no" more than "yes," which counted as 26 percent, so UWN will continue to air Vortexes & Velvets, which caused the decline of viewership.

To prevent the viewership decline, UWN permanently bans *Clashing Conflicts* from premiering on television.

UWN cancels *Vortexes & Velvets* during the 2022-23 mid-season.

### Most Controversial Primetime Schedule for the 2023-24 season

When the primetime schedule for the fall 2023-24 season was released, some Americans called it one of the worst primetime schedules in television history. UWN temporarily removed programs like *Supernova Specialization*, *None of Your Concern*, *Hurley June*, and *Dark Souls: The Awakening* because of ongoing strikes from SAG-AFTRA and the Writers Guild of America and replaced them with original programming from Alumni. These programs were well-liked by Americans. On the other hand, shows like *Only In Ohio,* *The Family In New York,* and the *Super Smash Bros.* anime were prevented from being removed since they received a SAG-AFTRA "interim agreement" (waiver). *Super Smash Bros* had a Japan-based production with a majority British cast working under an Equity contract.

## See also

* UWN National IDs
* Lists of UWN television affiliates