Great All American Pizza Show! (1979)

The ***"Great All American Pizza Show" Franchise Brochure*** was published in 1979 as a hook to reel in potential franchisees for Pizza Time Theatre Incorporated, which were sought after by the company.

## History

Pizza Time Theatre was desperately seeking franchisees prior to obtaining their Franchisee License, which would eventually be granted by the State of California Department of Corporations as a start, and settled on Donald K. Marks as Vice President of Franchising for their newly introduced, profitable family entertainment concept, combining a computer animated "Vaudeville Show" with the growing popularity of pizza, alongside "Electronic Babysitters" in the role of video games. Nolan K. Bushnell of Pizza Time Theatre Incorporated visioned 1,000 units open from 1979 to 1984 as 90% franchised, and as a part of their new "Great All American Pizza Show" advertisement campaign, they published the Great All American Pizza Show Franchise Brochure. The success of the franchise brochure seemed to be successful, with 1 franchise opening in 1979, and an additional 11 franchises opening in 1980. The franchise brochure would introduce artwork that would be used commonly in following grand-opening advertisements.

On June 12, 2012, the document has been properly scanned and archived as a .pdf on ShowbizPizza.com, after being submitted by Kathy H, where it is a part of the Information University. In the words of ShowbizPizza.com,

> The following is an early brochure handed out by Pizza Time Theatre, Inc. to attract potential franchisees. This rare brochure was produced following the opening of the second Pizza Time Theatre location in San Jose, CA (on Kooser Road). Early animatronics from the Kooser Road store as well as the original location on Winchester Blvd. can be found in this franchise folder.
>
>

## Pages

### Cover

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The Great All American Pizza Show!

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### Page 1 & 2

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The entire star-studded Cyberamic© cast of Pizza Time Theatre, the Pizza Time Players are ready to appear year 'round at your franchise.

You get a genuine Chuck E. Cheese© costume for promotions, entertainment and all special occasions.

Preliminary plans and building specifications are provided to speed development of your franchise.

You'll have direct access to Pizza Time's bright theatre-inspired marquee signs. They're trademarked and very commanding.

All the supportive drums, flags, and noisemakers are yours to cheer your customers.

Every Pizza Time Theatre manager is given thorough training in operations and management by us; as well as his own franchise reference manual.

Exclusive recipes.

Specially designed uniforms are available for all your employees. In a unique Pizza Time Theatre style, of course.

A full media advertising and marketing plan is ready to support you; including 30 to 60 second TV spots, radio spots, ad slicks, painted outdoor designs and complete merchandising packages.

You'll receive 5,000 free tokens stamped with your location and date - a real collectors item - plus your own die to "mint" as many more tokens as you need.

You get a Chuck E. Cheese's unique coin/token system to set you up in the game business.

There's a full line of "profit generators" for you too, Chuck E. Cheese dolls, posters, hats, T-Shirts and plenty more.

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### Page 3

A wide shot of the 370 South Winchester Boulevard Chuck E. Cheese's Pizza Time Theatre showroom can be seen, alongside the kitchen and game room.

### Page 4

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Pizza Time Theatre, Inc.

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## Cited Sources

1. ↑ ptt\_78businessweek.pdf (showbizpizza.com)
2. ↑ 2.0 2.1 2.2 ptt\_79replay.pdf (showbizpizza.com)
3. ↑ ptt\_78kooser.pdf (showbizpizza.com)
4. ↑ ptt\_pizzatimes-1979.pdf (showbizpizza.com)
5. ↑ https://youtu.be/THctNcH6k9Q?si=Yq3qLiDhVUK7OqTn
6. ↑ ptt\_annualreport1981.pdf (showbizpizza.com)
7. ↑ ptt\_79franchise.pdf (showbizpizza.com)