MTV (Kepralia)

**MTV** is a Kepralian pay television channel focusing on entertainment and music programming operated by Paramount Networks Kepralia. The channel was originally launched in 1991 as a free-to-air television channel in partnership with Kepralia Telecom (now Kepracom).

## History

### As a free-to-air television channel (1991-1996)

MTV Kepralia was originally launched as a free-to-air television channel on August 1, 1991, ten years after the launch of MTV in the United States. The channel was launched on VHF channel 4 as a partnership between Kepralia Telecom (now Kepracom) and Viacom (now Paramount Global). Prior to its launch, the Kepralian Broadcasting and Communications Authority had granted a broadcast license for a fourth television service to Kepralia Telecom in 1989.

The original incarnation of MTV Kepralia featured programming that was considered to be unusual for MTV at the time, such as entertainment programs, movies, news and current affairs, and children's programming, which roughly took around 50% of the channel's schedule. This was due to a broadcasting law that requires national service broadcasters to include news/current affairs and children's programming in their schedules and 50% of the scheduled programming must contain original/repeated TV programs that are produced in Kepralia.

On September 1, 1996 at around midnight, the original incarnation of MTV Kepralia ceased broadcasting as Kepralia Telecom chose not to renew its partnership with Viacom, citing high licensing costs. A day after the channel's closure at around 5:00am, the originally frequency of MTV Kepralia was replaced with a new channel called TV4. TV4 was later then rebranded to beNetwork in 2020, as a joint venture between Kepracom and beMedia.

### As a pay-television channel (1997-present)

MTV was launched in Kepralia on February 1, 1997 as pay-television channel. Unlike the previous incarnation, this incarnation is owned and operated by MTV Networks Kepralia (then VIMN Kepralia, ViacomCBS Networks Kepralia, and now Paramount Global Kepralia).

In 1999, MTV Networks Kepralia launched a localized feed of MTV Kepralia for viewers in Quavania under the name **MTV Quavania**. The feed features localized advertising and sponsorship, as well as the addition of local programs in order to appeal to Quavanian audiences. On the same year, the company has also launched two new channels, M2 (which it's based on the pan-European version of the channel of the same name) and a localized version of MTV Extra (which it's based off the UK version of the channel of the same name).

In 2001, MTV Networks Kepralia launched two music-themed channels on pay-TV, the first being MTV Base (which it aired hip-hop/R&B music videos) and the second being MTV Hits (which it's served as a replacement to MTV Extra). Both of these channels were based off the UK versions of these channels. MTV Base would later be replaced by MTV Dance (now Club MTV) in 2007.

On September 9, 2009, MTV Kepralia was rebranded to the "Pop x 1000%" branding designed by Universal Everything, which it was on almost all MTV channels worldwide. In addition to that, the channel began broadcasting in 16:9 widescreen. Older programs and music videos that aren't shown in 16:9 widescreen is cropped to a 14:9 aspect ratio.

In September of 2011, all of the music programming that were airing on MTV Kepralia and its Quavanian subfeed were removed from rotation with the exception of its chart programs (which include Kepralia Hot 40 and Quavania Hot 40), Made in Keprinesia, Night Videos, and Only Hits. This change was met with criticism from older viewers of the channel. The previous programs that were removed began broadcasting again in August 2016.

On September 14, 2021, MTV Kerpalia and its feeds were rebranded to the "Gravity" on-screen branding designed by Loyalkaspar, which is used on all of the MTV channels worldwide.

## Localized feeds/subfeed

### MTV Quavania

**MTV Quavania** is a localized feed of MTV Kepralia that was launched in Quavania in 1999. The programming and schedule of this feed are different from the Kepralian counterpart, and it features localized advertising and sponsorship.

## Current programming

### Original programming

* 3 From 1 (1992-1996, 1997-2011, 2016-present)
* Alternative Nation (1992-1996, 1997-2011, 2016-present)
* Brand New (1997-2011, 2016-present)
* Catfish Kepralia (2023-present)
* Chill Out Zone (1993-1996, 1997-2011, 2016-present)
* Club MTV's Big 20 (formerly known as Dancefloor Chart from 1997 until its cancelation in 2011) (2020-present)
* Good Morning MTV (1991-1996, 1997-present)
* Kepralia Hot 40 (Kepralia only, formerly known as Hitlist Kepralia from 1991 until 2008) (1991-1996, 1997-present)
* Made in Keprinesia (1992-1996, 1997-present)
* MTV In The Mix (formerly known as Only Hits from 2010 until 2016, and M Is For Music from 2016 until 2022) (2010-present)
* MTV Flashback (2016-present)
* MTV News (1991-1996, 1997-present)
* MTV Push
* MTV Push Local (2018-present)
* MTV Relax (1998-2011, 2016-present)
* MTV Weekend Special (2022-present)
* Night Videos (1997-present)
* Party Zone (1991-1996, 1997-2011, 2016-present)
* Quavania Hot 40 (Quavania only, formerly known as Hitlist Quavania from 1999 until 2008) (1999-present)
* Quavania Shore (2021-present)
* RockZone (2022-present)
* Teen Mom Kepralia (2018-present)
* Then & Now (2022-present)
* Yo! MTV Raps: The Playlist (2018-present)

### Acquired programming

#### From MTV UK

* Artist & Friends
* Gonzo (2023-present)
* Geordie Shore (2011-present)
* Ex on the Beach (2014-present)
* I Want My MTV: ...
* Just Tattoo Of Us (repeats, 2017-present)
* MTV Asks
* MTV Live (1997-present)
* MTV Unplugged (1991-1996, 1997-present)
* MTV World Stage (2009-present)
* Teen Mom UK (2016-present)
* Teen Mom UK: Next Generation (2022-present)

#### From MTV US

* 16 And Pregnant (2009)
* Are You The One (2014-present)
* Beavis and Butt-head (1993-present)
* The Challenge (1998-present)
* Daria (1997-present)
* Disaster Date (repeats, 2010-present)
* Ex on the Beach (airing as Ex on the Beach USA) (2018-present)
* The Exhibit: Finding the Next Great Artist (2023-present)
* Fresh Out Live (2020-present)
* Ghosted: Love Goes Missing (repeats, 2019-present)
* Help! I'm In A Secret Relationship (2022-present)
* Jackass (repeats, 2000-present)
* Jersey Shore: Family Vacation (2018-present)
* Love at First Lie (2022-present)
* MTV Cribs (2000-present)
* MTV Movies
* Pimp My Ride (repeats, 2004-2007)
* Ridiculousness (2011-present)
* RuPaul's Drag Race (2023-present)
* Teen Mom 2 (repeats, 2011-2022)
* Teen Mom (airing as Teen Mom OG) (repeats, 2009-2021)
* Teen Mom: The Next Chapter (2022-present)
* Teen Wolf (repeats, 2011-2017)

## Logos

Used from August 1, 1991 to September 1, 1996, and again from September 9, 2009 to July 1, 2011.Used from July 1, 2011 to September 14, 2021.Used from September 14, 2021 to present.
## Sister channels

### Currently broadcasting

* Club MTV - music channel that airs dance/electronic music videos (launched in 2007)
* MTV Classic - music channel that airs music videos from the 70s until the 2010s (launched in 2010)
* MTV Hits - music channel that airs chart hits (launched in 2001)
* MTV Live - music channel that airs live concerts and music videos in HD (launched in 2010; previously known as MTVNHD and MTV Live HD)

### No longer broadcasting

* MTV2 - music channel dedicated to alternative rock/indie music (launched in 1999, ceased broadcasting in 2010)
* MTV Base - music channel dedicated to dance, hip hop, rap, R&B and garage music (launched in 2001, ceased broadcasting in 2007 and was replaced by MTV Dance)
* MTV Extra - channel that aired music videos and repeats of MTV Kepralia's programs (launched in 1999, ceased broadcasting in 2001 and was replaced by MTV Hits)
* VH1 (launched in 2003, ceased broadcasting in 2010 and was replaced by MTV Classic)