Dog Matsu

Dog Matsu (松犬) is a series of goods and collabs featuring the sextuplets as round dogs.

Each sextuplet is a different breed in their dog version:

* Osomatsu - Shiba-inu
* Karamatsu - Husky
* Choromatsu - Retriever
* Ichimatsu - Boston Terrier
* Jyushimatsu - Pomeranian
* Todomatsu - Chihuahua

Overview

The first merchandise to be released were the big round dog plushies (around 30cm in length), which were initially shown at the 49th Prize Fair (第49回プライズフェア) in early September of 2017  and later released by Furyu at arcades nationwide in March of 2018. Consecutively, Banpresto also released merchandise called "Together with Dog Matsu -6つ子と松犬(まついぬ)-" which featured the sextuplets posing with their respective round dog plushies. Fans who put more than 500 yen into the Dog Matsu crane machine were eligible to receive a free A5 sized clearfile featuring the design.

The Dog Matsus became a big hit with the fans, to the point they were referred to as one of the "Topics of Social Media", prompting an array of different merch and collabs to be announced.

At the 50th Prize Fair held on the 13th of November, 2017, Furyu showcased the new medium sized dogs (which are 15cm in length) along with a can badge of the "Together with Dog Matsu (6つ子と松犬（まついぬ)" illustration.  The can badges were set to release in arcades in March of 2018, while the medium sized dogs released in late April of 2018. Rubber straps were later released in May of that year.

Due to overwhelming support from fans, a re-release for the big round dog plushies (30cm) was announced on April 27th, 2018. The re-release was set to hit arcades in August of the same year. In celebration of this, the staff hired six models dressed up as the Matsuno brothers to pose with the big round dog plushies, releasing a set of images for each sextuplet in the months leading up to the release. When the year of 2018 was about to end, Furyu thanked fans for loving the new Dog Matsus and in return, posted images of all six models posing with their beloved big dog plushies.

On September 3rd, Furyu announced that an even smaller version of the dog matsus (called the Dog Matsu Mascots (松犬-(まついぬ）マスコット-)) would be available in arcades from September 21st, 2018. These plushies are the only ones that have an elastic string on top that allows fans to attach them to bags or other items. On the same day, the season 2 hoodies for small sized dogs were also released in arcades, allowing small Dog Matsus to be even more fashionable. Furthermore, fans who spent more than 500 yen on the small dog matsu machine were eligible to receive a DIY cardboard box featuring special dog matsu designs as a part of the "Even More! Together with Dog Matsu Present Campaign (もっと！松犬といっしょ❤プレゼントキャンペーン)". The designs featured the dogs as different types of fruit:

* Osomatsu - Apple
* Karamatsu - Blueberry
* Choromatsu - Melon
* Ichimatsu - Prune
* Jyushimatsu - Grapefruit
* Todomatsu - Peach

These designs were later made available for the big dog plushies on October 6th, 2018.

On November 20th, 2018, Furyu announced that a new version of the Big Dog Matsus would be released on December 9th, 2018. Accompanied by a model dressed up as Jyushimatsu in their promotional photos, the new sleeping dogs won over many fans. The positive response made Furyu decide to release medium and small variants of the sleeping dogs a month after, on January 23rd, 2019.

On April 18th, 2019, Furyu announced that the Dog Matsu designs would be collaborating with a few Osomatsu-san games in celebration of the new dog clothing add-ons for the plushies and the re-release of the medium sized dogs. Both the outfits and dogs were set to hit arcades on July 3rd, 2019.

The relevant game collaborations Include:

* Hesokuri Wars
* Tabimatsu
* Pazzmatsu

In September of 2019, staff created a Twitter and an official site dedicated to the Dog Matsu series, where they were able to announce any future collaborations or merchandise that the series had planned. The first post from the Twitter account was an animated video featuring excited Dog Matsus hinting at all the future collaborations that have been planned. On May 2nd, 2020, the Dog Matsu official Twitter announced a hashtag called #おうちでまついぬ (At home with Dog Matsu), which allowed everyone to share their cute pictures with their own Dog Matsu plushies.

Simultaneously, staff also created a Twitter account called the "Dog Matsu Diary" (まついぬにっき) which features childlike writing and daily pictures with the Dog Matsu plushies.

On August 31, 2023, an official Dog Matsu anime was announced, set to air starting in October 7, 2023.

Gallery

Together with Dog Matsu - Main IllustrationDog Matsu - Anime Official ImageTogether with Dog Matsu - Can BadgeTogether with Dog Matsu - A5 ClearfileTogether with Dog Matsu - Rubber StrapsBig Dog Matsu Plushies - Photo 1Big Dog Matsu Plushies - Photo 2Big Dog Matsu Plushies - Photo 3Medium Dog Matsu Plushies - Photo 1Medium Dog Matsu Plushies - Photo 2Medium Dog Matsu Plushies - Photo 3Small Dog Matsu Plushies - Photo 1Small Dog Matsu Plushies - Photo 2Small Dog Matsu Plushies - Cardboard BoxSmall Dog Matsu Plushies - Cardboard Box 2Dog Matsu Plushies - Comparison 1Dog Matsu Plushies - Comparison 2Big Dog Matsu Plushies with Osomatsu - Photo 1Big Dog Matsu Plushies with Osomatsu - Photo 2Big Dog Matsu Plushies - Ichimatsu and CatBig Dog Matsu Plushies with Osomatsu - Photo 4Big Dog Matsu Plushies with Karamatsu - Photo 1Big Dog Matsu Plushies with Karamatsu - Photo 2Big Dog Matsu Plushies with Karamatsu - Photo 3Big Dog Matsu Plushies with Karamatsu - Photo 4Big Dog Matsu Plushies with Choromatsu - Photo 1Big Dog Matsu Plushies with Choromatsu - Photo 2Big Dog Matsu Plushies with Choromatsu - Photo 3Big Dog Matsu Plushies with Choromatsu - Photo 4Big Dog Matsu Plushies with Ichimatsu - Photo 1Big Dog Matsu Plushies with Ichimatsu - Photo 2Big Dog Matsu Plushies with Ichimatsu - Photo 3Big Dog Matsu Plushies in Big BoxesBig Sleeping Dog Matsu Plushies with Jyushimatsu - Photo 1Big Sleeping Dog Matsu Plushies with Jyushimatsu - Photo 2Big Sleeping Dog Matsu Plushies with Jyushimatsu - Photo 3Big Sleeping Dog Matsu PlushiesBig Sleeping Dog Matsu Plushies with Todomatsu - Photo 1Big Sleeping Dog Matsu Plushies with Todomatsu - Photo 2Big Sleeping Dog Matsu Plushies with Todomatsu - Photo 3Big Sleeping Dog Matsu Plushies with Todomatsu - Photo 4Big Dog Matsu Plushies with Sextuplets - Photo 1Big Dog Matsu Plushies with Sextuplets - Photo 2Big Dog Matsu Plushies with Sextuplets - Photo 3Big Dog Matsu Plushies with Sextuplets - Photo 4Medium Dog Matsu Plushies with Clothes - Photo 1Medium Dog Matsu Plushies with Clothes - Photo 2Medium Dog Matsu Plushies with Clothes - Photo 2Medium Dog Matsu Plushies with Clothes - Photo 3Medium Dog Matsu Plushies with Clothes - Photo 4Medium Dog Matsu Plushies with Clothes - Photo 5Medium Dog Matsu Plushies with Clothes - Photo 6Medium Dog Matsu Plushies with Clothes - Photo 7Medium Dog Matsu Plushies with Clothes - Photo 8Small Dog Matsu Plushies - Season 2 Hoodie AdvertisementSmall Dog Matsu Plushies - Season 2 Hoodie Photo by @Rosin052442 on twitterSmall Dog Matsu Plushies - Season 2 Hoodie Photo 2 by @Rosin052442 on twitter

1. ↑ https://matsuinu.com/
2. ↑ https://twitter.com/hobby\_maniax/status/905359719425966080
3. ↑ https://twitter.com/FURYU\_jyoshi/status/971569257183027200
4. ↑ https://numan.tokyo/news/FrO5p
5. ↑ https://hobby-maniax.com/archives/65711
6. ↑ https://twitter.com/FURYU\_jyoshi/status/984675816956018689
7. ↑ http://osomatsu-info.blog.jp/archives/30025817.html
8. ↑ https://twitter.com/FURYU\_jyoshi/status/1078198827465621504
9. ↑ https://twitter.com/FURYU\_jyoshi/status/1036457742242701313
10. ↑ https://twitter.com/Machida\_AD/status/1042310621759303681
https://twitter.com/Rosin052442/status/1043565126173876224
https://twitter.com/Rosin052442/status/1043564970523353088
11. ↑ https://twitter.com/furyu\_jyoshi/status/1036458419891228672
12. ↑ https://twitter.com/FURYU\_jyoshi/status/1045517528192040961
13. ↑ https://twitter.com/FURYU\_jyoshi/status/1064792012207976448
14. ↑ https://twitter.com/FURYU\_jyoshi/status/1084995848478502912
15. ↑ https://twitter.com/FURYU\_jyoshi/status/1118718615442690049
16. ↑ https://twitter.com/matsuinu\_info/status/1256418247773048832
17. ↑ https://twitter.com/matsuinu\_info/status/1697210121942970563