Brands

**Brand** (ブランド, *****Brand*****) is the general term that identifies the distinctive product of a company. In the Aikatsu! universe, the term "brand" is used to describe the company in which the Aikatsu Friends! cards are from.

Each brand is based on one of the four idol types: Cute, Cool, Sexy, or Pop and from there create designs with themes and styles unique to that brand. There are currently thirteen known regular brands and six known Friends brands.

## Friends Brandlist

### Love Me Tear

**Love Me Tear** (ラブミーティア, *****Love Me Tear*****) is a cute and pop type Friends brand with luxurious dresses that are just like the radiance of the shooting stars. It is Karen Kamishiro and Mirai Asuka's Diamond Friends brand.

### Honey Cat

**Honey Cat** (ハニーキャット, *****Honey Cat*****) is a pop and sexy type Friends brand with little devil-like dresses that are just like mischievous cats. It is Maika Chōno and Ema Hinata's Friends brand.

### Pure Palette

**Pure Palette** (ピュアパレット, *****Pure Palette*****) is a cool and cute type Friends brand with display radiant dresses that combine different personalities that are just like how one mixes a variety of colors on a palette. It is Aine Yūki and Mio Minato's Friends brand.

### Reflect Moon

**Reflect Moon** (レフレクトムーン, *****Reflect Moon*****) is a cool type Friends brand that has dresses reflecting each others' silhouette like a mirror, emphasizing the idea of twins. It is Sakuya Shirayuri and Kaguya Shirayuri's Friends brand.

### Baby Pirates

**Baby Pirates** (ベイビーパイレーツ, *****Baby Pirates*****) is a cute and sexy type Friends brand. It is Marin Manami and Rinna Shinkai's Friends brand.

### I Believe

**I Believe** (アイビリーブ, *****I Believe*****) is a sexy and cool type Friends brand. It is Hibiki Tenshō and Alicia Charlotte's Friends brand.

## Regular Brandlist

### Sugar Melody

**Sugar Melody** (シュガーメロディ, *****Sugar Melody*****) is a cute-type brand that goes down the road of royalty with its music and rhythm infused dresses and designs. It is Aine Yūki's preferred brand.

### Material Color

**Material Color** (マテリアルカーラー, *****Material Color*****) is a cool-type brand that combines unique materials and patterns made perfect for a fashion leader. It was founded by Mio Minato.

### Milky Joker

**Milky Joker** (ミルキージョーカー, *****Milky Joker*****) is a pop-type brand that uses the mixtures of pastel colors and pale tones to create sweet and spicy dresses. It was founded by Mirai Asuka.

### Classical Ange

**Classical Ange** (クラシカルアンジュ, *****Classical Ange*****) is a cute-type brand filled with admiration to create dresses with the brilliance of an angel. It was founded by Karen Kamishiro.

### Dancing Mirage

**Dancing Mirage** (ダンシングミラージュ, *****Dancing Mirage*****) is a sexy-type brand embodying the image of a showgirl with gorgeous and sexy dresses. It is Maika Chōno's preferred brand.

### Colorful Shake

**Colorful Shake** (カラフルシェイク, *****Colorful Shake*****) is a pop-type brand that combines vibrant colors with a mix of pop designs to match anyone's taste. It is Ema Hinata's preferred brand.

### Luna Witch

**Luna Witch** (ルナウィッチ, *****Luna Witch*****) is a cool-type brand infusing the image of a witch who controls the moonlit night and the celestial stars. It is Sakuya Shirayuri's preferred brand.

### Moon Maiden

**Moon Maiden** (ムーンメイデン, *****Moon Maiden*****) is a cool-type brand in the image of the moon's white light that combines with phantasmic dresses. It is Kaguya Shirayuri's preferred brand.

### Antique Sailor

**Antique Sailor** (アンティークセーラー, *****Antique Sailor*****) is a cute-type brand that combines the oceanside image with a retro style, along with its tricolore tones. It is Marin Manami's preferred brand.

### Silky Ocean

**Silky Ocean** (シルキーオーシャン, *****Silky Ocean*****) is a sexy-type brand that combines gorgeous gold and embroidery designs to create a Chinese style. It is Rinna Shinkai's preferred brand.

### Heavenly Perfume

**Heavenly Perfume** (ヘヴンリーパフューム, *****Heavenly Perfume*****) is a sexy-type brand with dresses embedding the image of a divine goddess from ancient myths. It is Hibiki Tenshō's preferred brand.

### Glorious Snow

**Glorious Snow** (グロリアススノー, *****Glorious Snow*****) is a cool-type brand where crystal snowflakes highlight the elegant silhouette of the royal gothic arrangements.  It is Alicia Charlotte's preferred brand.

### Humming Leaf

**Humming Leaf** (ハミングリーフ, *****Humming Leaf*****) is a cute-type brand that infuses a warm touch of countryside with its handmaid style designs. It is Wakaba Harukaze's preferred brand.

## Other Known Brands

* **Candy Party** (キャンディパーティ, *****Candy Party*****) is a pop-type brand. It is Nako Ebihara's preferred brand.
* **Girly Girly** (ガーリーガーリー, *****Girly Girly*****) is a cute-type brand.