...Ready For It?

***This is REPTVS page. Do not vandalize this page EVER. Do not edit this page without asking in my profile wall.***

## ...Ready For It?

### Record label

Big Machine

"**...Ready for It?**" is a song by American singer-songwriter Taylor Swift from her sixth studio album, *Reputation* (2017). The song was released for digital download as a promotional single on September 3, and impacted radio stations as the album's second single on September 17; an official remix by BloodPop was released on December 10. Written by Swift and producers Max Martin, Shellback, and Ali Payami, it is an electropop and industrial pop song with elements of dancehall and trap. The track has Swift rapping over heavy synthesizers, bass drops, and programmed drums.

Lyrically, it depicts a narrator finding a new lover using criminal imagery mentioning bank heist and ransom. The accompanying music video, directed by Joseph Kahn, features a dark, futuristic aesthetic and references sci-fi franchises. Upon release, critics praised the anthemic production of "...Ready for It?" but some felt it was generic and similar to other popular songs on contemporary radio. The single peaked within the top ten on charts and received multi-platinum certifications in Australia, Canada, and the United States.

## Promotion and release

Swift had first teased a portion of the single, along with "Look What You Made Me Do", on September 2, 2017, during ABC's *Saturday Night Football* broadcast of the Florida State vs. Alabama game, and was also used in the introduction to every *Saturday Night Football* game on ABC that season. The same day, she announced it would be included on her upcoming album, *Reputation*, and confirmed its release as a promotional single. It was made available for digital download as part of the pre-order of the album on September 3, 2017. It impacted contemporary hit radio on September 17, 2017.

A remix for the song featuring American musician BloodPop was released on December 10, 2017. The remix received positive reviews from critics. On December 14, a lyric video for the remix was uploaded to Swift's Vevo channel on YouTube, which included clips from the original music video, released about a month and half before. As of August 2020, the lyric video for the remix has gained over nine million views on YouTube.

## Writing and composition

"...Ready for It?" is an electropop and industrial pop song. It incorporates influences of dancehall and trap music. The song features deep synths, a tropical house chorus, a dubstep bass drop, drum machines and rapping. The atmosphere of the song drew comparisons to Kanye West and Rihanna. The song is performed in the key of E minor with a tempo of 80 beats per minute, with Swift's vocals spanning from G3 to E5.

The song lyrically revolves around Swift's fantasies about an individual whom she describes as a "killer" who has had multiple relationships and is "younger than her exes" but "acts like such a man". These fantasies include "holding him for ransom", committing a bank heist together, moving to a secret offshore location and being held in jail. Swift uses images of Hollywood romance, islands and going undercover so that "no one has to know". She also addresses the perception of her own romantic history by comparing herself to Elizabeth Taylor and her lover to Richard Burton.