WWE

**World Wrestling Entertainment, Inc.**, doing business as **WWE**, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and various other business ventures. The company is additionally involved in licensing its intellectual property to companies to produce video games and action figures.

The promotion was founded in 1953 as the Capitol Wrestling Corporation (CWC) as a Northeastern territory of the National Wrestling Alliance (NWA). Following a dispute, CWC left the NWA and became the **World Wide Wrestling Federation** (WWWF) in April 1963. After rejoining the NWA in 1973, the WWWF was renamed to **World Wrestling Federation** (WWF) in 1979 before the promotion left the NWA for good in 1983. The company's majority owner is its executive chairman, third-generation wrestling promoter Vince McMahon, who retains a 38.6% ownership of the company's outstanding stock and 81.1% of the voting power. The current entity, which was originally named **Titan Sports, Inc.**, was incorporated on February 21, 1980, in South Yarmouth, Massachusetts, but reincorporated under Delaware General Corporation Law in 1987. It acquired Capitol Wrestling Corporation Ltd., the holding company for the WWF, in 1982. Titan was renamed **World Wrestling Federation Entertainment, Inc.** in 1999, and then **World Wrestling Entertainment, Inc.** in 2002. Since 2011, the company has branded itself solely with the initials WWE, though the legal name has not changed since 2002.

WWE is the largest wrestling promotion in the world, with its main roster divided up into two primary touring groups, along with a developmental roster based in Orlando, Florida (referred to by WWE as "brands"). Overall, WWE is available in more than one billion homes worldwide in 30 languages. The company's global headquarters is located in Stamford, Connecticut, with offices in New York, Los Angeles, Mexico City, Mumbai, Shanghai, Singapore, Dubai, and Munich.

As in other professional wrestling promotions, WWE shows are not legitimate contests but entertainment-based performance theater, featuring story line-driven, scripted, and partially choreographed matches; however, matches often include moves that can put performers at risk of injury, even death, if not performed correctly. The pre-determined aspect of professional wrestling was publicly acknowledged by WWE's owner Vince McMahon in 1989 in order to avoid taxes from athletic commissions. WWE brands its product as sports entertainment, acknowledging wrestling's roots in competitive sport and dramatic theater.

In 2023, WWE began to explore a potential sale of the company, amidst an employee misconduct scandal involving McMahon that had prompted him to step down as chief executive officer, although he returned as executive chairman. In April 2023, WWE made a deal with Endeavor Group Holdings, under which it would merge with the mixed martial arts promotion Ultimate Fighting Championship (UFC) to form TKO Group Holdings, a new public company majority-owned by Endeavor, with McMahon serving as executive chairman of the new entity, and Nick Khan remaining president. The merger is expected to be completed in the second half of 2023.

## Section Header

### Formerly

Titan Sports, Inc. (1980–1999)World Wrestling Federation Entertainment, Inc. (1999–2002)

### Founded

January 1953; 70 years ago(as Capitol Wrestling Corporation Ltd.)April 1963; 60 years ago(rebranding as the World Wide Wrestling Federation)February 1980; 43 years ago(founding of Titan Sports, Inc.)June 1982; 41 years ago(purchase of Capitol Wrestling Corporation Ltd. by Titan Sports)

### Founder

Jess McMahon or Vincent J. McMahon(as Capitol Wrestling Corporation Ltd.)Vince McMahon and Linda McMahon(as Titan Sports, Inc.)

### Headquarters

1241 East Main Street Stamford, Connecticut 06902, United States

### Key people

Vince McMahon(Executive Chairman)Nick Khan(CEO)Frank A. Riddick III(President and CFO)Paul "Triple H" Levesque(CCO)

### Products

FilmsFinanceHome videoLive eventsMerchandiseMusicPublishingStreaming network serviceTelevision

### Divisions

WWE BooksWWE Home VideoWWE LibrariesWWE Music GroupWWE NetworkWWE Podcast NetworkWWE Performance CenterWWE ShopWWE StudiosOthers

### Before Titan Sports (1953–1980)

Main article: Capitol Wrestling Corporation

WWE's origins can be traced back as far as the 1950s when on January 7, 1953, the first show under the Capitol Wrestling Corporation (CWC) was produced. There is uncertainty as to who the founder of the CWC was. Some sources state that it was Vincent J. McMahon, while other sources cite McMahon's father Jess McMahon as founder of CWC. The CWC later joined the National Wrestling Alliance (NWA) and famous New York promoter Toots Mondt soon joined the promotion.

Vincent J. McMahon with Verne Gagne and Bruno Sammartino in 1975

Vincent J. McMahon and Toots Mondt were very successful and soon controlled approximately 70% of the NWA's booking power, largely due to their dominance in the heavily populated Northeastern United States. In 1963, McMahon and Mondt had a dispute with the NWA over "Nature Boy" Buddy Rogers being booked to hold the NWA World Heavyweight Championship. Mondt and McMahon were not only promoters but also acted as his manager and were accused by other NWA promoters of withholding Rogers making defenses in their cities versus only defending in Mondt and McMahon's own cities thus maintaining a monopoly on the world title. In a now infamous situation, the NWA sent former five-time world champion and legitimate wrestler Lou Thesz to Toronto to face Rogers on January 24, 1963. Thesz recalls this was not planned and prior to the match remembered telling Buddy "we can do this the easy way or the hard way." Rogers agreed to lose the fall and title in a one fall match versus the traditional two out of three fall matchup that most world title matches were defended. Once word reached back to Mondt and McMahon, at first they simply ignored the title change. From January until April 1963, Rogers was promoted as the NWA World Champion, or simply the World Heavyweight Champion, in their area. The World Wide Wrestling Federation (WWWF) was not an immediate creation after Rogers's one fall loss to Thesz. Mondt and McMahon both eventually left the NWA in protest and formed the WWWF in the process. They brought along with them Willie Gilzenberg, long time boxing and wrestling promoter in New Jersey. In April 1963, the WWWF World Heavyweight Championship was created, with the promotion claiming that inaugural champion Rogers had won a tournament in Rio de Janeiro on April 25, 1963, defeating long time Capitol Sports favorite Antonino Rocca in the finals. In reality, Rocca was no longer in the area, as he was working for Jim Crockett Sr. in the Carolinas. Rogers also had already suffered what would later be a career ending heart attack on April 18 in Akron, Ohio, and was in an Ohio hospital during the time the alleged tournament took place. Rogers lost the championship to Bruno Sammartino a month later on May 17, with the promotion beginning to be built around Sammartino shortly after.

In June 1963, Gilzenberg was named the first president of the WWWF. Mondt left the promotion in the late 1960s and although the WWWF had previously withdrawn from the NWA, McMahon quietly re-joined in 1971. The WWWF was renamed to the World Wrestling Federation (WWF) in 1979.

### Titan Sports, Inc. (1980–1999)

#### Early years (1980–1982)

Vincent J. McMahon's son, Vincent K. McMahon, and his wife Linda, established Titan Sports, Inc., in 1980 in South Yarmouth, Massachusetts and applied trademarks for the initials "WWF". The company was incorporated on February 21, 1980, in the Cape Cod Coliseum offices, then moved to the building on Holly Hill Lane in Greenwich, Connecticut.

#### Boom period (1982–1992)

Main article: 1980s professional wrestling boom
The younger McMahon bought Capitol from his father in 1982, effectively seizing control of the company. The actual date of sale is still unknown but the generally accepted date is June 6, 1982; however this was likely only the date the deal was struck but not finalized. On WWF television, Capitol Wrestling Corporation maintained copyrights and ownership past the June 1982 date. The World Wrestling Federation was not solely owned by Vincent J. McMahon but also by Gorilla Monsoon, Arnold Skaaland and Phil Zacko. The deal between the two McMahons was a monthly payment basis where if a single payment was missed, ownership would revert to the elder McMahon and his business partners. Looking to seal the deal quickly, McMahon took several loans and deals with other promoters and the business partners (including the promise of a job for life) in order to take full ownership by May or June 1983 for an estimated total of roughly $1 million with the three business partners receiving roughly $815,000 among them and Vincent J. McMahon receiving roughly $185,000. Seeking to make the WWF the premier wrestling promotion in the country, and eventually, the world, he began an expansion process that fundamentally changed the wrestling business.
At the annual meeting of the NWA in 1983, the McMahons and former Capitol employee Jim Barnett all withdrew from the organization. McMahon also worked to get WWF programming on syndicated television all across the United States. This angered other promoters and disrupted the well-established boundaries of the different wrestling promotions, eventually ending the territory system, which was in use since the founding of the NWA in the 1940s. In addition, the company used income generated by advertising, television deals, and tape sales to secure talent from rival promoters, to which McMahon discussed in an interview with *Sports Illustrated*. McMahon was quoted as saying: "In the old days, there were wrestling fiefdoms all over the country, each with its own little lord in charge. Each little lord respected the rights of his neighboring little lord. No takeovers or raids were allowed. There were maybe 30 of these tiny kingdoms in the U.S. and if I hadn't bought out my dad, there would still be 30 of them, fragmented and struggling. I, of course, had no allegiance to those little lords."

McMahon gained significant traction when he hired American Wrestling Association (AWA) talent Hulk Hogan, who had achieved popularity outside of wrestling, notably for his appearance in the film *Rocky III*. McMahon signed Roddy Piper as Hogan's rival, and then shortly afterward Jesse Ventura as an announcer. Other wrestlers joined the roster, such as The Iron Sheik, Nikolai Volkoff, Junkyard Dog, Paul Orndorff, Greg Valentine, and Ricky Steamboat, joining existing stars such as Jimmy Snuka, Don Muraco, Sgt. Slaughter and André the Giant. Many of the wrestlers who would later join the WWF were former AWA or NWA talent.

The WWF would tour nationally in a venture that would require a huge capital investment, one that placed the WWF on the verge of financial collapse. The future of McMahon's experiment came down to the success or failure of McMahon's groundbreaking concept, WrestleMania. WrestleMania was a major success and was (and still is) marketed as the Super Bowl of professional wrestling. The concept of a wrestling supercard was nothing new in North America; the NWA had begun running Starrcade a few years prior. In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling. He invited celebrities such as Mr. T, Muhammad Ali, and Cyndi Lauper to participate in the event, as well as securing a deal with MTV to provide coverage. The event and hype surrounding it led to the term *Rock 'n' Wrestling Connection*, due to the cross-promotion of popular culture and professional wrestling.

The WWF business expanded significantly on the shoulders of McMahon and his babyface hero Hulk Hogan for the next several years. The introduction of *Saturday Night's Main Event* on NBC in 1985 marked the first time that professional wrestling had been broadcast on network television since the 1950s when the now-defunct DuMont Television Network broadcast matches of Vincent J. McMahon's Capitol Wrestling Corporation. The 1980s "Wrestling Boom" peaked with the WrestleMania III pay-per-view at the Pontiac Silverdome in 1987, which set an attendance record of 93,173, a record that stood for 29 years until WrestleMania 32. A rematch of the WrestleMania III main event between WWF champion Hulk Hogan and André the Giant took place on *The Main Event I* in 1988 and was seen by 33 million people, the most-watched wrestling match in North American television history.

In 1983, Titan moved its offices to Stamford, Connecticut, though the current building was built and opened on May 13, 1991. Subsequently, a new Titan Sports, Inc. (originally WWF, Inc.) was established in Delaware in 1987 and was consolidated with the Massachusetts entity in February 1988.

#### New Generation (1992–1997)

Main article: Monday Night Wars

The WWF was hit with allegations of steroid abuse and distribution in 1992. This was followed by allegations of sexual harassment by WWF employees the following year. McMahon was eventually exonerated, but the allegations brought bad public relations for the WWF, and an overall bad reputation. The steroid trial cost the company an estimated $5 million at a time of record low revenues. This helped drive many WWF wrestlers over to rival promotion World Championship Wrestling (WCW), including 1980s babyface hero Hulk Hogan. During this period, the WWF promoted wrestlers of a younger age comprising "The New Generation", featuring Shawn Michaels, Diesel, Razor Ramon, Bret Hart, The Undertaker and Sycho Sid among others in an effort to promote new talent into the spotlight.

In January 1993, the WWF debuted its flagship cable program *Monday Night Raw*. WCW countered in September 1995 with its own Monday night program, *Monday Nitro*, which aired in the same time slot as *Raw*. The two programs would trade wins in the ensuing ratings competition (known as the "Monday Night Wars") until mid-1996. At that point, *Nitro* began a nearly two-year ratings domination that was largely fueled by the introduction of the New World Order (nWo), a stable led by former WWF performers Hulk Hogan, Scott Hall (the former Razor Ramon), and Kevin Nash (the former Diesel).

#### Start of the Attitude Era (1997–1999)

Main article: Attitude Era

See also: Montreal Screwjob

As the Monday Night Wars continued between *Raw Is War* and WCW's *Nitro*, the WWF would transform itself from a family-friendly product into a more adult-oriented product, known as the Attitude Era. The era was spearheaded by WWF VP Shane McMahon (son of owner Vince McMahon) and head writer Vince Russo.

1997 ended with McMahon facing real-life controversy following Bret Hart's controversial departure from the company, dubbed as the Montreal Screwjob. This proved to be one of several founding factors in the launch of the Attitude Era as well as the creation of McMahon's on-screen character, "Mr. McMahon".

Before the Montreal Screwjob, which took place at the 1997 Survivor Series, former WCW talent were being hired by the WWF, including Stone Cold Steve Austin, Mankind, and Vader. Austin was slowly brought in as the new face of the company despite being promoted as an antihero, starting with his "Austin 3:16" speech shortly after defeating Jake Roberts in the tournament finals at the King of the Ring pay-per-view in 1996.

On April 29, 1999, the WWF made its return to terrestrial television, airing a special program known as *SmackDown!* on the fledgling UPN network. The Thursday night show became a weekly series on August 26, 1999 – competing directly with WCW's Thursday night program titled *Thunder* on TBS.

### World Wrestling Federation Entertainment, Inc. (1999–2002)

#### Initial public offering (1999)

In the summer of 1999, Titan Sports, Inc. was renamed World Wrestling Federation Entertainment, Inc. On October 19, 1999, World Wrestling Federation Entertainment, Inc. launched an initial public offering as a publicly traded company, trading on the New York Stock Exchange (NYSE) with the issuance of stock then valued at $172.5 million. The company is traded on the NYSE under ticker symbol WWE.

#### Victory in the Monday Night Wars and end of the Attitude Era (1999–2002)

Main article: The Invasion (professional wrestling)

By the fall of 1999, the Attitude Era had turned the tide of the Monday Night Wars into WWF's favor. After Time Warner merged with America Online (AOL), Ted Turner's control over WCW was considerably reduced. The newly merged company lacked interest in professional wrestling as a whole and decided to sell WCW in its entirety. Although Eric Bischoff, whom Time Warner fired as WCW president in October 1999, was nearing a deal to purchase the company, in March 2001 McMahon acquired the rights to WCW's trademarks, tape library, contracts, and other properties from AOL Time Warner for a number reported to be around $7 million. Shortly after WrestleMania X-Seven, the WWF launched the Invasion storyline, integrating the incoming talent roster from WCW and Extreme Championship Wrestling (ECW). With this purchase, WWF now became by far the sole largest wrestling promotion in North America and in the world. The assets of ECW, which had folded after filing for bankruptcy protection in April 2001, were purchased by WWE in 2003.

In 2000, the WWF, in collaboration with television network NBC, launched the XFL, a new professional football league that debuted in 2001. The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL. WWE maintained control of the XFL trademark before McMahon reclaimed the XFL brand, this time under a separate shell company from WWE, in 2017 with intent to relaunch the XFL in 2020.

On June 24, 2002, episode of *Raw*, Vince McMahon officially referred to the start of the next era, called the "Ruthless Aggression" era.

### World Wrestling Entertainment, Inc. (2002–present)

Lawsuit and renaming (2002)

On May 6, 2002, the World Wrestling Federation (WWF) changed both its company name and the name of its wrestling promotion to World Wrestling Entertainment (WWE) after the company lost a lawsuit initiated by the World Wildlife Fund over the WWF trademark. Although mainly caused by an unfavorable ruling in its dispute with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.

#### First brand split (2002–2011)

Main articles: WWE brand extension and WWE Draft

In March 2002, WWE decided to create two separate rosters, with each group of wrestlers appearing on one of their main programs, *Raw* and *SmackDown!*, due to the overabundance of talent left over from the Invasion storyline. This was dubbed as the "brand extension".

Beginning in 2002 a draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show. WWE expanded the brand split by relaunching ECW as a third brand on May 26, 2006. Two years later, WWE adapted a more family-friendly format and their programming received a TV-PG rating. The final *ECW* program aired on February 16, 2010, after which it was replaced with *NXT*.

On April 7, 2011, WWE, via the WWE Corporate website, the company ceased using the full name World Wrestling Entertainment and henceforth referred to itself solely as WWE, making the latter an orphan initialism. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model was put into effect with the relaunch of *Tough Enough*, being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of the WWE Network (at the time scheduled to launch in 2012; later pushed back to 2014). However, the legal name of the company still remains as World Wrestling Entertainment, Inc.

#### Brand reunification (2011–2016)

Beginning with the August 29, 2011, episode, *Raw* - referred to as *Raw Supershow* - featured talent from both *Raw* and *SmackDown* (the "Supershow" epithet would be dropped on July 23, 2012). Championships previously exclusive to one show or the other were available for wrestlers from any show to compete for; the "Supershow" format would mark the end of the brand split, as all programming and live events (until July 2016) featured the full WWE roster.

In 2013, the company built the sports medicine and training facility WWE Performance Center in the east Orange County, Florida in partnership with Full Sail University from Winter Park, Florida. The training facility is targeted at career and athletic development for the company's wrestlers. Full Sail is also home base to WWE's NXT brand, which served as a developmental territory for WWE.

On February 24, 2014, WWE launched WWE Network, an over-the-top streaming service that would feature archive content from WWE and its predecessors, all pay-per-views, (which would continue to be sold through television providers as well), and original programming.
Beginning in 2015 WWE started to push Roman Reigns as their face of the company since having him win the 2015 Royal rumble match, amidst mixed reception. By 2017 Roman Reigns became their highest merchandise seller.
Launch of second brand split (2016–2020)
On May 25, 2016, WWE relaunched the brand split, billed as the "New Era". Subsequently, *Raw* and *SmackDown* have each featured their unique rosters, announcers, championships and ring sets/ropes. A draft took place to determine which wrestlers would appear on what show. *SmackDown* also moved from Thursdays to Tuesday nights, which began on July 19 (the night of the aforementioned draft), and airs live instead of the previous pre-recorded format.

On November 29, 2016, WWE introduced a new program specifically for their cruiserweight division (wrestlers 205 lbs. and under) called *WWE 205 Live*. The program focuses exclusively on those wrestlers who qualify for the division. The cruiserweights – who first became a fixture in WWE with the Cruiserweight Classic tournament – were originally exclusive to the Raw brand before landing their own brand.

On December 15, 2016, WWE established a new WWE United Kingdom Championship, with the inaugural champiopn being decided by a 16-man tournament to air on WWE Network featuring wrestlers from the UK and Ireland during January 2017. WWE executive Paul "Triple H" Levesque said the eventual plan with the new title and tournament was to establish a UK-based brand with its own weekly television show. WWE subsequently launched its UK-based brand as an offshoot of NXT, NXT UK, in June 2018, with Johnny Saint serving as inaugural general manager.

Starting in September 2019, NXT had a weekly, live, two-hour show Wednesday nights on the USA Network and WWE began promoting NXT as their "third brand". However, in 2021 NXT was moved to Tuesday nights, having conceded the Wednesday Night Wars to rival promotion All Elite Wrestling (AEW), and in September of that year was reinstated to its original function as the developmental brand for the main roster (Raw and SmackDown), under the name "NXT 2.0".

#### COVID-19 pandemic and return to touring (2020–2022)

Further information: Impact of the COVID-19 pandemic on sports

In March 2020, WWE began to be impacted by the American onset of the COVID-19 pandemic. In mid-March, three of the four major sports leagues closed locker rooms to the media as a precautionary measure. As other sports cancellations and postponements were being introduced, WWE began to film its weekly programs at the Performance Center without spectators and with only essential staff present, beginning with the March 13 episode of *SmackDown* – the March 11 episode of *NXT* had been recorded at the Performance Center with paying fans, thus being WWE's last event to have ticketed fans in attendance before the pandemic took full effect. WrestleMania 36 was scheduled to take place on April 5 at Raymond James Stadium in Tampa but on March 16, was moved to Orlando to be held behind closed doors. WrestleMania, as well as *Raw* and *SmackDown* for a period before and after WrestleMania, shifted from live broadcasts to a pre-recorded format. *NXT* continued to air from Full Sail University, but under similar restrictions.

Live broadcasts returned on April 13, with the existing arrangements continuing; WWE stated to ESPN.com that "we believe it is now more important than ever to provide people with a diversion from these hard times", and that the company's programming "bring[s] families together and deliver a sense of hope, determination and perseverance". It was subsequently reported that Florida Governor Ron DeSantis had deemed WWE a business critical to the state's economy, and had added an exception under the state's stay-at-home order for employees of a "professional sports and media production" that is closed to the public and has a national audience. The decision was met with criticism from media outlets, with several media outlets pointing out that DeSantis's actions happened on the same day a pro-Donald Trump political action committee led by Linda McMahon, who was previously a part of Trump's cabinet, pledged to spend $18.5 million in advertising in Florida, and that, also on the same day, Vince McMahon was named part of an advisory group created by Trump to devise a strategy in re-launching US economy.

On April 15, WWE started a series of cuts and layoffs in response to the pandemic, including releasing a number of performers (Karl Anderson, Kurt Angle, Aiden English, EC3, Epico, Luke Gallows, Curt Hawkins, No Way Jose, Sarah Logan, Mike Kanellis, Maria Kanellis, Primo, Erick Rowan, Rusev, Lio Rush, Zack Ryder, Heath Slater, and Eric Young), three producers (Dave Finlay, Shane Helms and Lance Storm), referee Mike Chioda, and multiple NXT/Performance Center trainees and staff. WWE executives also took a pay cut, and the company has also suspended construction on its new headquarters for at least six months. The firings caused significant backlash by fans; with *Business Insider* calling them "livid." Both fans and several media outlets pointed out that while WWE claimed that these actions were "necessary due to the economic impact of the coronavirus pandemic", the WWE also claimed to have "substantial financial resources. Available cash and debt capacity currently total approximately $0.5 billion". DeSantis's claimed WWE was "essential", which meant that the company's revenues loss would be limited.

In August 2020, WWE relocated from the Performance Center to Orlando's Amway Center for a long-term residency, broadcasting episodes of *Raw*, *SmackDown*, and pay-per-views through a virtual fan viewing experience called WWE ThunderDome. Inside the ThunderDome, drones, lasers, pyro, smoke, and projections were utilized to enhance the wrestlers' entrances on a level similar to that of pay-per-view productions pre-pandemic. Nearly 1,000 LED boards were installed to allow for rows and rows of virtual fans. It was free of charge for fans to virtually attend the events, though they had to reserve their virtual seat ahead of time. WWE remained at the Amway Center up through early December before relocating the ThunderDome to Tropicana Field in St. Petersburg, Florida. The ThunderDome relocated to Yuengling Center, located on the campus of the University of South Florida in Tampa, beginning with the April 12, 2021, episode of *Raw*. In October 2020, NXT events were relocated from Full Sail University to the Performance Center in a similar setup dubbed the Capitol Wrestling Center. It had many of the same features as the ThunderDome, but with a small crowd of select live fans included, in addition to the virtual fans. The name is also an homage to WWE's predecessor, the Capitol Wrestling Corporation. On May 21 WWE brought back fans full time, beginning with a 25-city tour, thus ending the ThunderDome residency. The July 16 episode of *SmackDown* started WWE's return to the road, taking place at the Toyota Center in Houston, Texas.

In January 2021, WWE moved WrestleMania 37, which was originally to be held in Inglewood, California on March 28, to Raymond James Stadium in Tampa, Florida – WrestleMania 36's original location – as a two-night event on April 10 and 11, with fans in attendance, though to a limited capacity. This marked WWE's first event during the pandemic to have ticketed fans in attendance with a maximum of 25,000 spectators for each night with COVID-19 protocols in place. Also around this time, the WWE Network in the United States became exclusively distributed by Peacock on March 18, 2021 (ahead of Fastlane and WrestleMania 37). The merger of the WWE Network and Peacock did not affect the service outside of the United States. NXT was moved to a Tuesday night timeslot in 2021 and was rebooted as NXT 2.0 later that year, reinstituting its original function as a developmental brand. The Performance Center became NXT's permanent home base, replacing Full Sail. Maximum capacity crowds resumed and the Capitol Wrestling Center name was phased out. In February 2022, the 205 Live brand was dissolved and the *205 Live* show was replaced by a new NXT show called *Level Up*.

On February 24, 2022, WWE launched a partnership with On Location, a company known for providing premium hospitality experiences for marquee events. Through the partnership, spectators will have access to hospitality packages for WWE's five biggest events, including WrestleMania, SummerSlam, Royal Rumble, Survivor Series, and Money in the Bank. The 2022 Money in the Bank was WWE's first event to offer the premium hospitality packages. These ticket and travel packages include premier seating, premium hospitality offerings, and meet-and-greets with current WWE wrestlers and legends.

#### Change in leadership and merger with UFC (2022–present)

Further information: Acquisition of WWE by Endeavor

On June 17, 2022, amidst an investigation by WWE's Board of Directors into reported "hush money" paid to a former employee by Vince McMahon following an affair, Mr. McMahon stepped down as chairman and CEO of WWE and was replaced by his daughter, Stephanie McMahon, as the interim chairwoman of WWE. Despite the change Vince McMahon came out on *WWE SmackDown*, that night opening the show with a brief speech, the highlights of which "then, now, forever and most importantly together" was quoted by various news media as Vince letting people know that he was still in creative control from behind the scenes. On July 22, 2022, Vince McMahon officially retired, stating on Twitter, "At 77, time for me to retire. Thank you, WWE Universe. Then. Now. Forever. Together." Following Vince's retirement, Stephanie McMahon was officially named chairwoman while she and Nick Khan were named co-CEOs of WWE. Triple H would take over as head of creative, while resuming his position as Executive Vice President of Talent Relations and later being promoted to Chief Content Officer. Commentators have highlighted the significance of McMahon's retirement, saying that it marked the historic start of a new period in WWE's history. The 2022 SummerSlam event held on July 30, 2022, was the first WWE pay-per-view event to be held under the leadership of Stephanie McMahon and Triple H. On August 18, 2022 WWE Hall of Famer Shawn Michaels was promoted to WWE Vice President of Talent Development Creative.

In January 2023, Vince McMahon stated his intention to return to the company ahead of media rights negotiations. WWE's media rights with Fox and USA Network are set to expire in 2024. That same month, JPMorgan were hired to handle a possible sale of the company, with rumored suitors having included its media partners Comcast and Fox Corporation, The Walt Disney Company (owners of ESPN), Warner Bros. Discovery (media partners of rival All Elite Wrestling), Netflix, Amazon, Endeavor Group Holdings (owners of mixed martial arts promotion UFC, and Endeavor Streaming—which replaced MLB Advanced Media as the streaming service provider for WWE Network in 2019), Liberty Media, Creative Artists Agency (CAA), and Saudi Arabia's Public Investment Fund (WWE had partnered with the Ministry of Sport to promote events in the country).

On January 10, 2023, Stephanie McMahon resigned as Chairwoman and co-CEO, also on the same day Vince McMahon assumed the role of executive Chairman of WWE while Nick Khan became the sole CEO.

On April 3, 2023, WWE and Endeavor reached a deal under which WWE would merge with UFC to form a new, currently-unnamed company, which will go public on the New York Stock Exchange (NYSE) under the symbol "TKO". Endeavor will hold a 51% stake in "TKO", with WWE's shareholders having a 49% stake, valuing WWE at $9.1 billion. This will mark the first time that WWE has not been majority-controlled by the McMahon family. McMahon will serve as executive chairman of the new entity, Endeavor CEO Ari Emanuel becoming CEO, with Mark Shapiro as president and chief operating officer. Emanuel will not take on any creative roles, with Nick Khan becoming president of WWE post-merger (not unlike Dana White's role as president of UFC). In an interview with CNBC, McMahon stated that he would be involved in creative "on a higher level", but would not be "in the weeds" as he was in the past. Shane McMahon had attempted to purchase the UFC multiple times in the 2000s, but Vince talked him out of doing so.
Emanuel stated that this merger would "bring together two leading pureplay sports and entertainment companies" and provide "significant operating synergies". McMahon stated that "family businesses have to evolve for all the right reasons", and that "given the incredible work that Ari and Endeavor have done to grow the UFC brand — nearly doubling its revenue over the past seven years — and the immense success we've already had in partnering with their team on a number of ventures, I believe that this is without a doubt the best outcome for our shareholders and other stakeholders." The merger is expected to be completed in the second half of 2023. Despite the merger, the two promotions, WWE and the UFC, will continue to run as separate divisions of the newly merged company

## Championships and accomplishments

Main article: List of current champions in WWE