International Wrestling Association (1970s)

The **International Wrestling Association** (IWA) was a professional wrestling promotion based in Cleveland, Ohio in the 1970s. It was founded by Eddie Einhorn and Pedro Martinez in 1975. The company descended from the National Wrestling Federation. It was originally intended to be the first national wrestling promotion, but stayed primarily in the Mid-Atlantic region. Einhorn offered his wrestlers more money and benefits than competing promotions, helping to lure big names such as Mil Mascaras (the company's heavyweight champion). Einhorn left the promotion later that year, and Johnny Powers took over as booker. The company scaled down and stayed in Virginia and North Carolina. After losing an antitrust lawsuit against the rival Jim Crockett Promotions, the IWA closed in 1978.

## History

In the 1970s, Ron Martinez introduced his friend Eddie Einhorn to his father Pedro Martinez, and the duo established the International Wrestling Association in 1975 as a descendant company of Martinez's National Wrestling Federation. The IWA was originally intended to be the first national wrestling promotion.

Einhorn offered professional wrestler George Scott a $250,000 a year salary and percentage of the business to be his partner in the promotion, but Scott declined. To get prominent professional wrestlers such as Ernie Ladd and Mil Mascaras, the company used contracts that guaranteed money to the talent regardless of ticket sales. Einhorn also offered wrestlers deals that included transportation and lodging, in contrast to other promotions.[4] Mascaras was one of the promotion's initial champions. He mainly feuded with Ladd over the IWA Championship. Another one of the promotion's main feuds was between Mighty Igor and Bulldog Brower. During the storyline, Bower attacked Igor on his birthday, knocking him into his birthday cake.

The IWA's early house shows featuring Mascaras were competition for Vince McMahon's World Wide Wrestling Federation (WWWF). One show at the Roosevelt Stadium featured former WWWF World Heavyweight Champion Ivan Koloff against Mascaras, drawing an attendance of 14,000. Later, the IWA shows were taped for television and aired on WOR (Channel 9) while the WWWF aired shows on Spanish-language WNJU (Channel 47). The IWA used new innovations like freeze frame shots and replays in slow motion to enhance the matches. Ron Martinez acted as booker, announcer, and producer for the television shows. Jack Reynolds and Tex McKenzie acted as play-by-play announcers, and Rick Gattone was the ring announcer. Einhorn's plan was for the show to be nationally syndicated.

Einhorn left the IWA in late 1975 due to business conflicts and a large financial loss. Subsequently, Johnny Powers became the booker for the IWA and scaled down the promotion. The company ran shows in Virginia and North Carolina for a couple of years. Ron Martinez stayed with the promotion for three years after Einhorn left. The promotion closed after an antitrust case that accused Jim Crockett, Jr. of preventing the IWA from promoting shows in the area's large arenas, including the Winston-Salem Coliseum. The case was not successful and the promotion closed in 1978.

The show was shown overseas in Nigeria and Singapore in 1978. Clips from the tape library were featured on ESPN's Cheap Seats.

## Championships

* IWA Heavyweight Championship
* IWA North American Championship
* IWA Women's North American Championship