Embassy Communications

Embassy's headquarters in New York City.

### Headquarters

Embassy Communications Center, 10 Columbus Circle, Manhattan, New York City, NY.

### Divisions

Embassy Entertainment GroupEmbassy Consumer Group

### Subsidiaries

Embassy Pictures
Embassy Music Group
Embassy Broadcasting
Embassy Interactive
Embassy Publishing
Embassy Outdoor
Embassy Consumer Experiences
Embassy Investments
UBS Corp
American Satellite Broadcasting
American Telecom
Alias
Noble
Moonshot
Verticals Media
Rainbow Media Group (majority stake)
Kangaroo
Embassy Sports Ventures
Viridian Group
Capture
Status
Advance
Aura

### Website

embassy.com

**Embassy Communications, LLC.** is an American diversified worldwide media, entertainment, and communications conglomerate.

## History

The company was originally established as the parent company of Embassy Pictures, and Embassy Music Group, but has since expanded to include Embassy Sports Ventures, Embassy Broadcasting, Embassy Interactive, Embassy Publishing, Embassy Outdoor, Embassy Consumer Experiences, UBS Corporation, American Satellite Broadcasting, Alias, American Telecom, Moonshot, Noble, Capture, Status, Advance, Aura, Verticals Media, Rainbow Media Group, Kangaroo, Viridian Group, and other significant assets.

On October 9th, 2019, Embassy announced that it would spin off some of its other assets into a new, independent company, the American Products Group. This new organization would better utilize Embassy's other core businesses, yet at the same time revert the company to it's original purpose, entertainment and communications. Embassy would retain a majority stake in the company.

On October 27th, 2019, Embassy fully divested its majority stake in APG.

On October 31st, 2019, Embassy formed 2 divisions, Embassy Entertainment Group, containing the entertainment assets of the company, and Embassy Consumer Group containing the consumer assets of the company.

On November 13th, 2019, Embassy formed a sub division within the Embassy Consumer Group division, the Embassy Digital Group.

On November 14th, 2019, Embassy announced it would move out of its former headquarters at 1100 Avenue of the Americas and would become the anchor tenant of the now Embassy Communications Center in New York City.

### UBS/Embassy Merger

Throughout 2019, Embassy met with the heads of NBCUniversal, Viacom, CBS Corporation, and UBS Corp and their parent companies Comcast and National Amusements for a potential merger with or purchase of either company, or both (as in the case with CBS/Viacom).

However, the most successful talks have been with UBS Corp and CBS/Viacom.

On November 2nd, 2019, Embassy announced it would acquire UBS for $75 billion, following approval and the divestiture of ATV by Embassy, which Embassy stated would by completed at the end of the year, around the same time the UBS-Embassy merger would be completed.

Due to this deal, Embassy put into place plans to separate several of ATV's national and all of its international assets, in order for Embassy to move them to UBS, and to reorganize ATV as a new, independent company.

## Holdings

**Embassy Entertainment Group**

* Embassy Pictures
* Embassy Music Group
* Embassy Broadcasting
* Embassy Interactive
* Embassy Publishing
* UBS Corp
* Verticals Media
* Rainbow Media Group
* Kangaroo
* Viridian Group

**Embassy Consumer Group**

* Embassy Sports Ventures
* Embassy Outdoor
* Embassy Consumer Experiences
* American Satellite Broadcasting
* American Telecom
* Embassy Investments

##### Embassy Digital Group

* Alias
* Moonshot
* Noble
* Capture
* Status
* Advance
* Aura

**Former assets**

* ATV Corporation
* American Products Group