Shanghai Friendship Association Visits miHoYo

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Z世代年轻人关注哪些话题？如何赢得国外年轻人对中国文化的理解和认同？带着这些民间外交的课题，市友协副会长景莹7月20日率队走访了上海米哈游网络科技股份有限公司。
Generation Z young people are concerned about which topics? How can we win the understanding and recognition of Chinese culture from foreign young people? With these topics of people-to-people diplomacy, Vice President Jing Ying of the Municipal Friendship Association led a team to visit miHoYo Network Technology Co., Ltd. in Shanghai on July 20th.

“米哈游的发展过程是一个上海故事，也是一个大学生创业的故事。”米哈游副总裁殷春波向我们娓娓道来米哈游的成长历程。从上海交通大学闵行校区的一间学生宿舍出发，一群追光少年因为对动漫的共同喜好走到了一起。
"The development process of miHoYo is a Shanghai story and also a story of college students' entrepreneurship." miHoYo's Vice President Yin Chunbo narrated the growth journey of miHoYo. Starting from a student dormitory at the Minhang campus of Shanghai Jiao Tong University, a group of young enthusiasts gathered together due to their common love for anime.

上海市科技创业中心大学生创业基金会“雏鹰计划”的10万元无息贷款为米哈游的创业梦想插上了翅膀，《崩坏学园2》、《崩坏3》、《原神》、《未定事件簿》、《绝区零》等一款款手机游戏从梦想成为了现实，米哈游成长为一家围绕原创IP打造涵盖漫画、动画、游戏、音乐、小说及动漫周边的全产业链的公司。
The 100,000 yuan interest-free loan from the Shanghai Science and Technology Entrepreneurship Center's University Student Entrepreneurship Foundation's "Eaglet Program" has given wings to miHoYo's entrepreneurial dream. Games like *Houkai Gakuen 2*, *Honkai Impact 3rd*, *Genshin Impact*, *Tears of Themis*, *Zenless Zone Zero*, and other mobile games have turned from dreams into reality. miHoYo has grown into a company that revolves around original IP, covering the entire industry chain of comics, animation, games, music, novels, and anime peripherals.

殷春波副总裁坦言，在实现盈利之前，米哈游也经历了一段缺乏资金的艰难时光。创业初期，米哈游就是靠着坚持一直往前走的这股劲，才看到了未来和希望。
Vice President Yin Chunbo candidly admitted that before achieving profitability, miHoYo also went through a difficult period of lacking funds. In the early stages of entrepreneurship, miHoYo relied on the determination to keep moving forward, which allowed them to see a future and hope.

十年磨一剑，从最初的《崩坏》系列到横扫各大游戏奖项的《原神》，米哈游在打造虚拟世界的同时，也润物细无声地推广了中华文化。《原神》中云堇的《神女劈观》唱段还引发了海外戏曲热和玩家激情二次创作的热潮，被新华社定义为中国游戏出海“新潮”。
A decade of honing a sword, from the initial *Honkai* series to the sweeping success of *Genshin Impact* at various gaming awards, miHoYo has not only been creating virtual worlds but also quietly promoting Chinese culture. The singing segment of Yun Jin's "The Divine Damsel of Devastation" in *Genshin Impact* triggered overseas enthusiasm for Chinese opera and passionate secondary creative works by players, which was defined by Xinhua News Agency as a "new trend" in Chinese games going global.

技术宅拯救世界。作为一家获益于创业基金的科技公司，米哈游承担社会责任，或发起、或参与了多项公益活动。2021年，米哈游同瑞金医院共同组建了“瑞金脑病中心米哈游联合实验室”，在脑科学项目上联合攻关。
"Tech Otakus Save the World." As a technology company benefiting from entrepreneurial funds, miHoYo takes on social responsibility and has initiated or participated in numerous charity activities. In 2021, miHoYo and Ruijin Hospital jointly established the "Ruijin Brain Disease Center miHoYo Joint Laboratory," collaborating on projects related to neuroscience.

作为一家员工平均年龄为28岁的公司，米哈游毫无疑问充满了活力。正如景莹副会长所说，米哈游体现了年轻人的抱负和精气神，展现了年轻人创业和创新的激情。在推广中华文化上，米哈游恰同市友协为国交友的宗旨相契合。
As a company with an average employee age of 28, miHoYo is undoubtedly brimming with vitality. Just as Vice President Jing Ying mentioned, miHoYo embodies the aspirations and spirit of young people, showcasing their passion for entrepreneurship and innovation. In promoting Chinese culture, miHoYo aligns well with the Municipal Friendship Association's goal of promoting international friendships.

在未来，米哈游如何利用技术革新提升人类幸福感，如何通过一款款精美的IP产品推广中华文化，让我们拭目以待。
In the future, we eagerly await to see how miHoYo will utilize technological innovations to enhance human well-being and how they will promote Chinese culture through a series of exquisite IP products.