SWANK

SWANK is a unisex fashion line by GCREST. In the Paradox Live universe, Anne Faulkner created and is in charge of the brand. Items are sold online in GCREST’s SWANK collection and in-person at pop-up stores.

The official Instagram account is swank.official\_, which shows off items from each collection and includes commentary from Anne. The brand logo is a swan holding a cigarette in its mouth, and the tagline is “WHO CARES?”

Artist Kana Suzuki creates the promotional character illustrations for SWANK releases.

## Official Brand Profile

WHO CARES? by Anne Faulkner. SWANK is a unisex fashion brand based on the concept of "WHO CARES?" and expressed by Anne Faulkner themself, free from stereotypes. The brand expresses the hope that everyone will express themselves as they are, valuing their own individuality rather than worrying about what others think of them.

## History

Paradox Live first announced the establishment of SWANK on Twitter on February 24, 2022, when the SWANK Instagram account also made their first post with the following English caption:

I wish everyone could live the way they like.
I launched this brand with the hope that people would empathize with such ideas, I thought it would be an opportunity for the world to change, and more people can recognize themselves from my actions.

## Collections

### 2022 Spring/Summer

Pop-up Store Run: 3/31/2022 - 4/3/2022; Online Run: 3/31/2022 - 4/14/2023

#### Item List

* SWANK Logo T-shirt - ¥5,390
	+ Outline logo on black
	+ Color logo on purple
* Tracksuit Set - ¥14,300
	+ Pink
	+ Cream
* Bucket Hat - ¥4,400

SWANK logo T-shirts, tracksuit pants, & bucket hatBucket hatTracksuit setSWANK logo T-shirts (Back)
#### Promotional Illustrations

Anne; I really like the set at the time of this shooting. Isn't it cool?Lollipop\*universe; I got all the Lollipop＊universe guys to model for me! Isn't it great??

#### Item List

* Varsity Jacket - 16,500
* Pink SWANK Logo Sweatshirt - ¥7,700
* Half Zip Sweatshirt - ¥8,250
* Heart Tag Necklace - ¥6,600
* “WHO CARES?” Socks - ¥1,650
* SWANK Logo Pink Socks - ¥1,650

##### Novelty Bonus

These bonus items were included in orders of over 9,000 yen:

* Set of 2 Postcards (Anne & Aoi; Hajun & Toma)
* Set of 2 Logo Stickers (SWANK Logotype; Swan Logomark)
* 2-piece Heart Keychain

#### Item List

* Side Fringe Drawstring Denim Pants - ¥11,000
* Damaged School Cardigan - ¥8,800
	+ Navy with White/Purple Accents
	+ Pale Yellow with Cyan/Pink Accents
* ANTI BIAS Hoodie - ¥8,800
	+ Pink on Navy
	+ Purple on Hot Pink
* ANTI BIAS Cropped Sweatshirt - ¥8,250
	+ Light Pink on Purple
	+ Blue on Heather Gray
* Cropped Track Jacket (Navy) - ¥7,700
* Detachable Track Pants (Navy) - ¥8,800
* ANTI BIAS Cap (Blue on Pink) - ¥4,400
* SWANK Knit Logo Scarf - ¥5,500

##### Novelty Items

These items were included as bonuses during the order period.

* Set of 2 Postcards (Anne & Allen; Hokusai, Satsuki, & Reo)
* Set of 2 Stickers (ANTI BIAS; SWANK Icon)
* SWANK Logo Shaped Mirror (※For orders over ¥10,000)
* Smartphone Bag (※For orders over ¥30,000)

### SWANK Home

Pop-up Store Run: 11/18/2023 - 11/25/2023

#### Item List

* SWANK Logo Rug - 4,400
* STAY WAVY Rug - 4,400
* STAY WAVY Heart Cushion - 3,300
* STAY WAVY Acrylic Coaster - 1,650
* STAY WAVY Tumbler - 3,300

## Sources

1. ↑ https://gcrest.store/collections/swank
2. ↑ https://www.instagram.com/p/CaWlzsBPGtW/
3. ↑ https://www.instagram.com/p/ChRxQGgrhZC/
4. ↑ https://www.instagram.com/p/ChmDRvIt5u5/
5. ↑ https://www.instagram.com/p/Cuobn9dRuoQ/
6. ↑ https://www.instagram.com/p/Cu3458QvB93/
7. ↑ https://www.instagram.com/p/CySv6s8Cdoo/