China Game Industry Annual Conference 2020

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我是来自米哈游的刘伟，作为一名游戏行业的从业者，我们发自内心地深感幸运和自豪。可以说，我们这一代游戏人，赶上了一个最好的时代。那么，一个产业发达、精品倍出、用户广泛的中国游戏产业意味着什么、能给现代中国社会带来什么?每个游戏人心目中可能都有属于自己的答案。在我看来，“文化传承”一定必不可少，这既是游戏产业发展的题中应有之义，更是我们义不容辞的责任。
I am Liu Wei from miHoYo, and as a practitioner in the gaming industry, we genuinely feel fortunate and proud. It can be said that our generation of game professionals has caught the best era. So, what does a thriving, high-quality, and widely embraced Chinese game industry mean? What can it bring to modern Chinese society? Each game professional may have their own answer in mind. In my opinion, "cultural heritage" is undoubtedly indispensable. It is not only a natural requirement for the development of the game industry but also a responsibility that we cannot shirk.

首先，游戏是最好的传统文化现代表达之一。传统文化需要现代表达，而游戏是最好的形式之一。从古至今，传统文化的精神和内核没有变，但传承文化的表达形式在不断地发生变化。比如，古代有诗词歌赋、戏曲表演，当代有一些民俗比如剪纸、赛龙舟，现代有广播、电视、电影等媒介。随着数字经济、互联网技术的发展，在现代生活方式中，似乎传统文化距离日常生活越来越远，越来越容易被年轻人忽视和遗忘。但我认为，实际上年轻人并不是不喜欢传统文化，而是传统文化需要更多的现代表达。文化的魅力是可以跨越时代、跨越空间的，它需要的是一种新的方式跟年轻人见面。只要我们找到现代的、创新的、年轻人喜闻乐见的方式，完全可以赋予传统文化新的活力。比如，B站这样的视频网站、微信公众号、视频直播等，在传承传统文化方面都可以大展身手。
First of all, games are one of the best modern forms of expressing traditional culture. Traditional culture needs modern expressions, and games are among the best mediums for that. Throughout history, the essence and core of traditional culture have remained unchanged, but the forms of cultural transmission have constantly evolved. For example, in ancient times, there were poetry, music, opera performances, while in contemporary times, there are folk customs such as paper cutting and dragon boat racing, and in the modern era, there are media such as radio, television, and movies. With the development of the digital economy and internet technology, traditional culture seems to be increasingly distant from daily life and easily overlooked and forgotten by young people. However, I believe that young people do not dislike traditional culture; rather, traditional culture needs more modern expressions. The allure of culture can transcend time and space; what it needs is a new way to connect with young people. As long as we find modern, innovative, and appealing ways to present traditional culture, we can breathe new life into it. Platforms like Bilibili, WeChat public accounts, and video livestreaming can all play a significant role in preserving and promoting traditional culture.

游戏天然具备“互动”、“参与”属性，集文字、音频、图像、信息互动为一体，是传统文化重回大众视野、特别是年轻人群体的最好媒介。对于很多90后甚至00后的年轻一代人来说，游戏是伴随他们成长不可分割的一部分。以中国历史为背景、中国游戏为载体，让更多的人接受传统文化和风俗，对传播传统文化，具有得天独厚的优势。中国拥有6亿多游戏用户，如此庞大的用户群体，能够玩到怎样的游戏可以说对于传统文化的传承至关重要。通过游戏，融合更多的中华传统文化元素，让年轻一代玩家通过游戏认识到越来越多传统文化的精髓，通过全新的玩法、场景还原、故事线模拟等，融合中国丰富的历史、人文、风俗等文化内涵，就能够让年轻人真正走进中华文化本身，更好的将传统文化弘扬光大，推动传统文化的传承。
Games naturally possess the attributes of "interactivity" and "participation." By integrating text, audio, images, and interactive information, they are the best medium for reintroducing traditional culture, especially to the younger generation. For many post-1990s and even post-2000s young people, games are an inseparable part of their growth. Using Chinese history as the background and Chinese games as the carrier, we can enable more people to embrace traditional culture and customs. This approach has unique advantages in promoting traditional culture due to China's vast user base of over 600 million gamers. The types of games that these users can play play a crucial role in the transmission of traditional culture. By incorporating more elements of Chinese traditional culture into games, the younger generation of players can understand the essence of traditional culture through gameplay, scene reconstructions, and simulated storylines. By integrating China's rich history, humanities, customs, and cultural connotations, young people can truly immerse themselves in Chinese culture and better promote the inheritance and dissemination of traditional culture.

其次，传统文化能够赋予游戏更强的生命力和鲜活的灵魂。中国传统文化博大精深，它让我们知道自己根源何处，我们的民族情感和价值来自何方，是每一代人最宝贵的财富。珍惜它、读懂它、融合它，可以赋予游戏无限活力与生命力。目前中国的游戏产业发展日渐成熟，想做出一款成功的游戏，通过抄袭、换皮等投机取巧的方式打造一个爆款，可能性已经微乎其微。没有文化内核的游戏是没有生命力的。对于我们游戏人来说，中国五千年的文化是取之不尽、用之不竭的巨大宝库。如果能够把我们的传统文化有机地在游戏中结合，在游戏中传递我们中华传统文化中的真、善、美，让大家通过游戏了解中国人文、地理、历史甚至是哲学文化内容，我们的游戏将变得更加鲜活，更有生命力，更具有独特魅力。
Furthermore, traditional culture can give games greater vitality and a vibrant soul. Chinese traditional culture is profound and extensive. It allows us to understand our roots, the source of our national sentiments and values, and is the most precious treasure for each generation. By cherishing, understanding, and integrating traditional culture, games can be infused with infinite vitality and vitality. Currently, China's game industry is becoming increasingly mature, and it is highly unlikely to create a successful game through shortcuts like plagiarism or reskinning to achieve instant success. Games without a cultural core lack vitality. For us game developers, China's 5,000 years of culture is an endless and abundant treasure trove. If we can organically integrate our traditional culture into games and convey the truth, goodness, and beauty of Chinese traditional culture through games, allowing people to learn about Chinese humanities, geography, history, and even philosophical and cultural content through games, our games will become more vibrant, more alive, and more uniquely charming.

以米哈游发布的《原神》为例，我们今年通过和张家界、黄龙、桂林合作，以这三个地方的优美山水为灵感来源，在游戏中构建了一个具有东方奇幻美的璃月地区，得到了全球玩家的喜爱，这就是传统文化给游戏带来的魅力。
Take miHoYo's game *Genshin Impact* as an example. This year, we collaborated with Zhangjiajie, Huanglong, and Guilin to draw inspiration from their stunning landscapes. We created the Liyue region in the game, which showcases the beauty of Eastern fantasy. This incorporation of traditional culture has garnered the love of players worldwide. It exemplifies the charm that traditional culture brings to games.

第三、游戏在对外文化交流上大有可为。作为游戏从业者，我们发现国际上对中国历史印象最深刻的部分，很多外国友人都会提到三国，比如关羽、张飞、曹操，因为他们玩过三国系列游戏，这既说明了游戏在文化传播上的优势；也说明了富含文化内涵的游戏，可以搭建起各国人民互动交流的桥梁。这方面，迪斯尼、万代南梦宫、育碧等也是我们学习的榜样。这些国际知名企业的成功之处在于，它们塑造的形象风靡全球，家喻户晓，不仅仅是因为制作精美，故事感人，还因为每一个形象都凝结了深刻的文化内涵，从而深入人心。
Thirdly, games have great potential in promoting cultural exchange with other countries. As game industry professionals, we have noticed that when it comes to Chinese history, many foreign friends often mention the Three Kingdoms, including famous figures like Guan Yu, Zhang Fei, and Cao Cao, because they have played the *Three Kingdoms* series of games. This not only demonstrates the advantage of games in cultural dissemination but also highlights that culturally rich games can serve as a bridge for interactive communication among people from different countries. In this regard, companies like Disney, Bandai Namco, and Ubisoft serve as exemplary models for us to learn from. The success of these internationally renowned enterprises lies not only in their exquisite craftsmanship and compelling storytelling but also in the profound cultural connotations embodied in each character, which deeply resonates with people's hearts.

我们都能够切身体会到，无论是国内还是国际上，对中国优秀传统文化内容的需求在持续增长，但高质量的中国文化产品的供给却是远远不够的，这一方面是中国游戏巨大的市场和机会，另一方面也是我们游戏人肩负的重大责任。我坚信，中国游戏的未来，文化的底色一定会越来越深。
We can all deeply appreciate that the demand for excellent traditional Chinese cultural content is continuously growing, both domestically and internationally. However, the supply of high-quality Chinese cultural products falls far short. This situation presents a tremendous market and opportunity for the Chinese gaming industry, but it also carries a significant responsibility for us as game professionals. I firmly believe that the future of Chinese games will have a deeper cultural foundation.

这就要求我们所有游戏从业者，一要坚持慢就是快。坚决摒弃赚快钱的思想，发扬工匠精神，埋头精心策划和打磨产品，推出更多思想精深、艺术精湛、制作精良的优秀作品。
This requires all of us in the gaming industry to adhere to the principle that "slow is fast." We must firmly reject the mindset of pursuing quick profits and instead promote the spirit of craftsmanship. We should dedicate ourselves to carefully planning and refining our products, striving to create more intellectually profound, artistically exquisite, and well-produced works.

二要坚持做个文化人。提升游戏的文化内涵，把中华优秀传统文化融入到各类产品中，彰显文化的传统之光、东方之韵、艺术之美。
Secondly, we must embrace being cultural ambassadors. By enhancing the cultural connotations of games and incorporating outstanding elements of Chinese traditional culture into various products, we can showcase the brilliance of our culture, the charm of the East, and the beauty of art.

三要坚持讲好自己的故事。打造自己的文化IP，讲好自己的故事，开发更多具有自主知识产权和核心竞争能力的优秀产品，形成知名品牌和文化标识。
Thirdly, we must tell our own stories. By creating our own cultural intellectual property, telling our stories, and developing more outstanding products with independent intellectual property rights and core competitiveness, we can establish well-known brands and cultural symbols.

四要坚持有所为、有所不为。守好行业底线，做到心中有戒、心中有纪，加强内容导向把关。
Lastly, we must be selective in our pursuits. We must uphold industry standards, maintain a sense of self-discipline, and strengthen content-oriented quality control while being mindful of our boundaries.

各位领导、同仁，身处高速发展的数字信息时代，相信在我们游戏从业者的共同努力下，游戏作为新新媒介，一定可以肩负起跨越时空的传统文化传承和现代表达的重任。我们游戏从业者，对中国游戏产业的高质量发展充满信心。
Dear leaders and colleagues; in this rapidly advancing digital information age, I believe that with our collective efforts as game professionals, games as a new medium can certainly shoulder the responsibility of bridging the gap between traditional cultural heritage and modern expression across time and space. As game practitioners, we have full confidence in the high-quality development of the Chinese gaming industry.

谢谢大家。
Thank you, everyone.