Discovery, Inc.

**Discovery, Inc.** is an American multinational mass media factual television company headquartered in New York City. The company was founded with the launch of the Discovery Channel in 1985.

The company is best known for its television programs that focus on being either factual or follow a certain lifestyle.

## History

The company's namesake and flagship brand, Discovery Channel, first launched on June 17, 1985. In 1991, Discovery Channel's owners acquired The Learning Channel.

In October 1996, Discovery launched several new spin-off networks, including Animal Planet, and the digital cable channels Discovery Kids, Discovery Travel & Living, Discovery Civilization, and Science Channel. This was followed by the 1997 purchase of a 70% stake in the Travel Channel, and the 1998 launches of Discovery en Español, Discovery Wings, and Discovery Health Channel. Also in 1998, Discovery acquired a stake in the struggling CBS Eye on People channel; Discovery eventually acquired the remainder of CBS's stake, leading to its January 1999 re-launch as Discovery People. The network quietly folded in 2000, being replaced by other Discovery channels on providers.

On September 1, 2001, Discovery Communications bouth The Health Channel, and announced that it would be re-branded as FitTV. In 2002, Discovery re-launched Discovery Civilization as Discovery Times, as part of a joint venture with *The New York Times*. In June 2002, coinciding with Discovery's 17th anniversary, the company launched a 24/7 high definition channel known as Discovery HD Theater. In 2003, Discovery Communications moved its headquarters from Bethesta to Silver Spring. In 2003 and 2004, Discovery acquired academic film companies such as AGC, AIMS Multimedia, and Clearvue & SVE to form Discovery Education, which is now led by Bill Goodwyn. In 2019, Discovery Communications moved its headquarters to New York City, keeping 300 employees in a smaller hub in Silver Spring.

### Zaslav era

Former NBCUniversal executive David Zaslav was named president and CEO of Discovery Communcations on November 16, 2006. In the years that followed, Zaslav put a major focus on bolstering Discovery's core networks, programming, and expanding the company's reach into digital media. He described these goals as reflecting an expansion of into becoming a "content company" rather than just a "cable company".

In March 2007, Discovery sold its stake in Travel Channel to Cox Communications, in exchange for the stake in Discovery that Cox owned. Cox would later sell the controlling interest in the channel to Scripps Networks Interactive in 2009. In June 2008, Discovery Home was replaced by Planet Green, a network devoted primarily to environmentalism and sustainable living.

In 2007, according to Crunchbase, Treehugger was acquired by Discovery Communications on August 1, 2007, for $10 million. In 2012, Mother Nature Network, founded by Joel Babbit and Chuck Leavell (now Narrative Content Group) acquired Treehugger.

On January 15, 2008, Discovery announced that it had entered into a joint venture with Oprah Winfrey's Harpo Productions to re-launch Discovery Health as a new service, OWN: The Oprah Winfrey Network, in 2009. In 2008, Discovery Times was re-launched as Investigation Discovery, a new brand that would be dedicated to true crime programs and documentaries. The company also formed its Emerging Networks Group, and named Clark Bunting as president and Clint Stinchcomb as executive vice president and general manager. On April 30, 2009, Discovery announced a joint venture with Hasbro to re-launch Discovery Kids as a new youth- and family-oriented entertainment channel. The channel, ultimately named The Hub, launched on October 10, 2010. After multiple delays, OWN officially launched on January 1, 2011.

On March 17, 2009, Discovery Communications sued Amazon.com for patent infringement by its Kindle e-reader line, regarding "secure distribution of electronic text and graphics to subscribers and secure storage". The patents were originally developed by Discovery founder John Hendricks, who had been developing technologies related to e-books and the digitization of television programs. While Discovery had divested the television-related patents, it retained the e-book patents. Amazon subsequently accused Discovery of violating a patent for an "Internet-based customer referral system". The two parties settled in 2011.

On October 4, 2011, due to wider implementation of high-definition feeds for mainstream cable channels, HD Theater was re-launched as Velocity, a new "upscale male" network focusing on automotive programming. On May 28, 2012, Planet Green (which had begun to abandon its original concept in 2010 due to poor viewership) was re-launched as Destination America.

In January 2014, Discovery launched Curiosity, a website that aggregates online education content.

In May 2014, Discovery and its shareholder Liberty Media acquired British television studio All3Media for $930 million in a 50/50 joint venture. The new ownership stated that All3Media would be operated as an independant company. In October 2014, Discovery acquired controlling interest in Hub Network from Hasbro and re-branded it as Discovery Family. In November 2014, Curiosity was spun out as a venture-funded startup, receiving $6 million in funding.

In December 2015, Discovery launched Discovery Go, a TV Everywhere service offering access to live streaming and on-demand content from Discovery Communications' cable networks.

In May 2016, Discovery initiated a restructuring plan aiming to save $40 to $60 million by the third quarter of 2016, including a shift in strategy to "maximize" its linear television business whilst plotting larver investments in content, digital media, sports, and international markets. In August 2016, Discovery purchased a minority stake in Hong Kong-based digital talent and content company VS Media; Discovery intended to have VS distribute Discovery Digital Networks content in China, and to offer their own resources to VS.

In October 2016, Discovery purchased a minority stake in Group Nine Media, a digital media holding company consisting of Thrillist Media Group, Now This, The Dodo and Discovery's digital network Seeker - for $10 million. The transcation gave Discovery an option to acquire a majority stake at a later date.

### Acquisition of Scripps Network Interactive

On July 31, 2017, Discovery announced it would acquire Scripps Network Interactive, owner of networks such as Food Network and HGTV, for $14.6 billion, pending regulatory approval. On March 6, 2018, the acquisition was completed, with the company renamed as **Discovery, Inc.** afterwards. At this time, SNI shareholders own 20% of Discovery's stock. Discovery will retain an operational hub in SNI's home city in Knoxville, but planned to move its corporate headquarters from Silver Spring, Maryland, where it has operated since 2003, to New York City in late 2019. Following the acquisition, Discovery began to integrate personalities from the two companies into each other's programming, and began to produce new programs (such as a revival of TLC's *While You Were Out* in conjunction with HGTV, and a competition series between the stars of Food Network's *Ace of Cakes* and TLC's *Cake Boss*) to serve as vehicles for crossovers between personalities from Discovery and SNI's networks.

Following the complesion of the purchase, Discovery's brands were divided into two groups under different chief brand officers: SNI's chief programmer Kathleen Finch became chief brand officer of Lifestyle, overseeing TLC, the six former Scripps channels, and Discovery's other lifestyle networks. Rich Ross, who formerly served as group president of Discovery and Science, stepped down, and would be replaced by TLC president Nancy Daniels as chief brand officer of Discovery & Factual.

On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture; it will not include TEN's print brands, but there will be opportunities for cross-promotion. In April 2018, it was announced that TEN had been renamed Motor Trend Group, and that Velocity would be re-branded as an extension of its namesake magazine *Motor Trend*.

In December 2017, Discovery announced that it would acquire an additional 24.5% stake in OWN that it did not already own, for $70 million. Oprah Winfrey will remain as CEO of OWN, and extended her exclusivity agreement with the network and Discovery through 2025. Harpo Productions retains a "significant minority stake" in the venture. In February 2018, Discovery sold a majority stake in Discovery Education to the private equality firm Francisco Partners.

### Focus on direct-to-consumer services

During its 2018 upfronts, Zaslav stated that the company was now strongly focused on serving "passionate fans and passionate audiences", and was preparing to increase its focus on direct-to-consumer offerings targeting such audiences. The SNI purchase, Eurosport's Olympics rights, and the aforementioned *Motor Trend*-branded network were described as being examples of this strategy. Food Network Kitchen would also launch in 2019, with a focus on live and on-demand cooking classes.

In June 2018, Discovery announced a 12-year agreement to acquire the international media rights to the PGA Tour, with plans to develop an international streaming service to house these rights. The service was officially announced in October 2018 as GolfTV, with Eurosport executive vice president Alex Kaplan named the president and general manager of Discovery Golf. Former Amazon executive Peter Faricy, who was named Discovery's chief executive of global direct-to-consumer operations in August 2018, considered GolfTV consistent with the aforementioned strategy, as golf was one of several sports "where people's passions and their interest in participating and learning more becomes a core part of their life".

With Discovery choosing 230 Park Avenue South as its new New York City headquarters, Discovery sold its former Silver Spring headquarters to Foulger-Pratt and Cerberus Capital Management in September 2018, and leased a smaller space at neary 8403 Colesville Road.

In November 2018, Chip and Joanna Gaines of the former HGTV series *Fixer Upper* announced on *The Tonight Show Starring Jimmy Fallon*, that they were in talks to form a "lifestyle focused media network" with Discovery named after their personal company Magnolia. It was reported that Discovery had considered rebranding either DIY Network or Great American Country as this new channel. In April 2019, Discovery confirmed its Magnolia joint venture, which was scheduled to launch in 2020 and replace DIY Network, with an over-the-top subscription component to launch later. Magnolia Network was originally scheduled to launch on October 4, 2020, but it was postponed to 2021 due to the COVID-19 pandemic in the United States. It was also announced that *Fixer Upper* would be revived for the new channel.

In January 2019, Discovery increased its ownership of Play Sports Group, operator of the YouTube channel Global Cycling Network, to 71%. Discovery previously acquired a 20% share in 2017. The group is the foundation for an in development global cycling OTT service.

On April 1, 2019, after a previous agreement with the broadcaster lapsed six years prior. Discovery announced a 10-year global content partnership with BBC Studios, under which it will become the exclusive subscription video-on-demand rightholder of programming from the BBC Natural History Unit (which will become the basis of an international subscription service by 2020) outside of China, Ireland, and the UK. In addition, Discovery and the BBC reached an agreement to break up their UKTV joint venture (which was inherited from Scripps), with Discovery acquiring the BBC's shares in the Good Food, Home, and Really channels, and BBC Studios acquiring Discovery's shares in the seven remaining channels, plus with its streaming service, UKTV Play. Home was later rebranded as a local version of HGTV, and Good Food was closed in favor of the local version of Food Network.

On May 13, 2019, Discovery announced that it would acquire *Golf Digest* from Condé Nast to integrate into its Discovery Golf division.

In March 2020, Discovery began to deploy a new direct-to-consumer brand known as Discovery+, initially in India, which would focus on content from across its factual and lifestyle television brands, as well as the BBC. In December 2020, Discovery announced that it would launch Discovery+ in the United States on January 4, 2021, which would feature new exclusive programming from across Discovery's brands, and previews of Magnolia Network (whose linear launch has since been delayed to 2022).

On June 7, 2021, Discovery announced that it would sell Great American Country to GAC Media, an investment group led by Tom Hicks and former Crown Media Holdings CEO Bill Abbott.

### Proposed merger with WarnerMedia

On May 17, 2021, AT&T announced that it had agreed to spin off its content subsidiary WarnerMedia (the former Time Warner, which AT&T had acquired in 2018 for just over $85 billion in an attempt to become a vertically integrated media conglomerate) and merge it with Discovery, Inc. to form a new company, subject to regulatory approval. The merger, scheduled to be completed in mid-2022, will be structured as a Reverse Morris Trust; AT&T shareholders will hold a 71% interest in the new company's stock and appoint seven board members, and Discovery shareholders will hold 29% and appoint six board members. AT&T will receive $43 billion in cash and debt from the spin-off.

Zaslav will lead the new company. He stated that the new company's goal would be to "[tell] the most amazing stories and have a ton of fun doing it", and emphasized that the two companies spend over $20 billion annually on content (outpacing Disney, Netflix and even Amazon). The company will aim to expand their streaming services (which includes WarnerMedia's HBO Max) to reach 400 million global subscribers.

On June 1, 2021, it was announced that the merged company would be known as **Warner Bros. Discovery***,* and an interim wordmark was unveiled with the tagline "The stuff dreams are made from"—a line from the 1941 Warner Bros. film *The Maltese Falcon*, and ultimately from Shakespeare's *A Midsummer Night's Dream.* Zaslav stated that the name would reflect "the combination of Warner Bros.' fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery's global brand that has always stood brightly for integrity, innovation and inspiration".

In November 2021, Discovery and WarnerMedia discussed a plan to combine the two streaming services, HBO Max and Discovery+, into one streaming service in two phases: an initial phase that allows for quick bundling of the services and a second phase that allows for a common service on one tech platform. In the same month, it was announced that Discovery will rename itself Warner Bros. and reclassify and convert its stock into stock of WBD.

On December 22, 2021, it was announced that the deal was approved by the European Commission and it is expected to be completed in mid-2022.

## Institutional ownership

* Discovery Holding Company
* Advance/Newhouse Communications, which is owned with Advance Publications
* John H. Hendricks, the company's founder

On September 17, 2008, Discovery Holding Company completed a restructering plan. Discovery Holding's Ascent Media business was spun off, and the remaining businesses, Discovery Communications, LLC and Advance/Newhouse Communications, were combined into a new holding company, Discovery Communications, Inc. The new fully public company and trades on the NASDAQ stock market under the symbols DISCA, DISCB, and DISCK. SEC filings are submitted by the Discovery Holding Company.

In May 2014, the company announced a special dividend of shares of the company's Series C common stock payable to holders of record of the company's Series A common stock, Series B common stock and Series C common stock as of the close of business on July 28, 2014. As a result of the dividend, each holder of a share of the company's Series A common stock, Series B common stock and Series C common stock will receive one additional share of the company's Series C common stock on or about August 6, 2014.

Liberty Global and Discovery Communications paid approximately $195 million for a 3.4% stake in Lionsgate Entertainment in November 2015. Discovery CEO David Zaslav joined the Lionsgate board of directors as part of the acquisition.

## Divisions

DCI operates its businesses in the following groups: U.S. Networks, International, Digital, Discovery Studios, Lifestyle Studios, and Discovery Global Enterprises.

### Discovery Networks International

Discovery Networks International has three regional operations: Asia Pacific, EMEA (Europe, Middle East and Africa) and Latin America, with regional headquarters in Singapore, Amsterdam, London, Milan, Warshaw and Miami.

#### Asia-Pacific

As part of its acquisition of Scripps Network Interactive in 2018, Discovery added Asian Food Network (which SNI acquired from co-founder, Hian Goh and Maria Brown in 2013) to its Asian portfolio.

On September 7, 2020, MediaWorks New Zealand Limited announced that Discovery would be purchasing the television arm of their business including Three, Bravo, The Edge TV, Breeze TV, streaming service ThreeNow, and current affairs servie Newshub. MediaWorks said in a statement that the transaction was subject to "a number of pre-completion approvals" but was expected to be completed by the end of the year. The sale was finalised in December 2020, with the new entity being rebranded as Discovery New Zealand.

On April 27, 2021, Discovery, Inc. confirmed that it would be restructuring its business operations in Australia and New Zealand with the goal of incorporating Three, Bravo and Newshub into a single trans-Tasman organization. Discovery also announced that this new trans-Tasman organization would be headed by two general managers, the Sydney-based Rebecca Kent and Glen Kyne in Auckland. Discovery had also seperately acquired MediaWorks' TopTV operations in 2019. In mid-May 2021, Newshub closed its Dunedin office as a part of a restructuring of Discovery's business operations in Australia and New Zealand. Following the closure of the Dunedin newsroom, the network's South Island operations will consist of its Christchurch-based bureau and freelancers.

#### EMEA (Europe, Middle East and Africa)

On November 27, 2012, Discovery announced that it would acquire Dubai-based broadcaster Takhayal Entertainment, which owns MENA lifestyle channel Fatafeat. This acquisition was then completed.

On December 21, 2012, Discovery announced it had acquired a 20% stake in the pan-European sports broadcaster Eurosport from TF1 Group for €170 million (US$221.6 million). On January 21, 2014, Discovery acquired an additional 51% share to gain controlling interest, and subsequently acquired the remainder of for €491 million in July 2015 to receive sole ownership.

In June 2015, Discovery acquired pan-European rights to the Olympic Games from 2018 through 2024, excluding Russia, on all platforms, in a €1.3 billion deal. Discovery will primarily broadcast the Games on local outlets (including Eurosport), but will sub-license coverage to over-the-air broadcasters in each region.

In August 2016, Discovery renwed its distribution deals in 12 countries with shareholder Liberty Global. On January 31, 2017, after nearly facing a carriage dispute, Discovery renewed its distribution deals in Germany and the United Kingdom with Sky plc.

In November 2016, Discovery partnered with the streaming media company BAMTech to creat a joint venture to serve Europe. In May 2017, ProSiebenSat.1 Media and Discovery announced a joint venture to create a German over-the-top content service, built upon its existing 7TV service.

In August 2017, Discovery announced that it would acquire the remaining 51.06% of Green Content, the operator of the Polish DTT channel Metro, from Agora SA for PLN19,000,000 under a share buyback agreement.

Through its purchase of SNI, Discovery added the Polish broadcaster TVN Group to its European portfolio, which SNI had acquired in 2015 from ITI Group and Canal+ Group, as well as the UKTV joint with BBC Worldwide (later BBC Studios).

On July 3, 2020, Discovery agreed to acquire the German free-to-air station Tele 5 from Leonine Holding.

In December 2020, the Discovery-backed GB News received a licence from Ofcom to broadcast on their service on various British platforms, such as Freeview, in 2021. GB News was set up by Andrew Cole and Mark Schneider from Liberty Global, and will feature ex-BBC presenter Andrew Neil.

In March 2021, Discovery was made available to beIN Media Group subscribers in the Middle East and North Africa. The two organizations have worked together since 2016, but this is the first time that Discovery Channel itself has been made available.

#### Latin America

In June 2016, Discovery acquired a 27.5% stake in Bethia Comunicaciones S.A., a division of Chilean conglomerate Bethia that owns Red Televisiva Megavisión S.A., a company which in turn owns both the private television network Mega and a 70% stake in the anime-, Korean drama- and K-pop-focused cable television channel ETC (which is co-owned with its creator, who is businessman and television executive Hernán Schmidt Fuentes). As a result, Bethia now owns 72.5% of the company.