Mark Goodson

**Mark Leo Goodson** (January 14, 1915—December 18, 1992) was a successful American television producer who specialized in game shows. He was the dominant half of Goodson-Todman Productions.

His shows dominate the GSN and Buzzr lineup due to the fact that his company saved most of their shows while other shows by other companies were wiped to reuse the tapes.

## Life and early career

Mark Goodson was born in Sacramento, California on January 14, 1915. His parents, Abraham Ellis and Fannie Goodson, emigrated from Russia in the early 1900s. As a child, Goodson acted in amateur theater with the Plaza Stock Company. The family later moved to Hayward, California. Originally intending to become a lawyer, Goodson attended the University of California, Berkeley. He financed his education through scholarships and by working at the Lincoln Fish Market. He graduated Phi Beta Kappa in 1937 with a degree in Economics. That year, he began his broadcasting career in San Francisco, working as a disc jockey at station KJBS. In 1939 he joined radio station KFRC, where he produced and hosted a radio quiz called "Pop the Question" in which contestants selected questions by throwing darts at multi-colored balloons.

In 1941, Goodson married his first wife, Bluma Neveleff, and moved to New York City, where he teamed up with partner Bill Todman. The pair's first radio show, *Winner Take All*, premiered on CBS in 1946. Outside of television production, Goodson and Todman went on to own several newspapers in New England as well as radio station KOL in Seattle, Washington. Bill Todman died in 1979, and in the early 1980s the Goodsons acquired the Todman heirs' portion of the company.

Goodson had two children, Jill and Jonathan (1945–), by his first wife Bluma, and a daughter, Marjorie, by his second wife Virginia McDavid. In the early 1970s, he married his third wife, Suzanne Waddell, who had once been a guest on *What's My Line?*. Goodson also had a brother, Marvin (November 6, 1918–July 7, 2007), who was an attorney.

## Television production

Goodson and long-time partner Bill Todman produced some of the longest-running game shows in US television history. Their first television show, *Winner Take All*, debuted on CBS television on July 1, 1948. The long list of Goodson-Todman productions includes *Beat the Clock*, *Family Feud*, *Match Game*, *Password*, *Tattletales*, *The Price is Right*, *To Tell the Truth*, *I've Got a Secret*, *What's My Line?*, and *Card Sharks*. The shows endured through the decades, many over multiple runs, because of Goodson's sharp eye for production and presentation.

While Todman oversaw the company's lucrative businesses outside of television, Goodson handled the creative aspects of producing game shows. The people who worked for the company and created most of the Goodson-Todman shows were pivotal to the success of those shows. Goodson-Todman executives Bob Stewart, Bob Bach, Gil Fates, Ira Skutch, Frank Wayne, Chester Feldman, Paul Alter, Howard Felsher, Ted Cooper, Jay Wolpert, and others were instrumental in making the shows successful. Goodson-Todman was involved with the 1969 pilot of *The Joker's Wild*, along with creator Jack Barry, but severed ties with Barry shortly afterward.

The company proved itself to be masterful at games, but were not as successful when they tried other fields of television programs, including the anthology dramas *The Web* and *The Richard Boone Show*, a talk-variety show for famed insult comic Don Rickles – and what was possibly the company's biggest failure, a sitcom entitled *One Happy Family*.

Goodson-Todman Productions were also involved with three westerns: *Jefferson Drum* (1958–1959), starring Jeff Richards as a newspaper editor in the Old West; *The Rebel* (1959–1961), starring Nick Adams as an ex-Confederate soldier who traveled to the West after the Civil War (Johnny Cash sang the theme); and *Branded*, starring Chuck Connors as a soldier who had wrongly been given a dishonorable discharge from the Army.

For many years, the company was headquartered in the Seagram Building at 375 Park Avenue, New York City, New York. Most of the company's production moved to Hollywood in the early seventies (as did many other production companies), starting with the ABC revival of *Password* in 1971. The Los Angeles offices were based first at 6430 Sunset Boulevard and later at 5750 Wilshire Boulevard. The company's last New York-based show was the 1980s version of *To Tell the Truth*, but the New York office remained open and was used for East Coast *Child's Play* auditions.

A few years after Bill Todman's death in 1979, Goodson acquired the Todman heirs' share of the company, and in 1982 the company was renamed **Mark Goodson Productions**. Traditionally, shows would sign off with "This is (announcer's name) speaking for (show name). A Mark Goodson-Bill Todman Production/A Mark Goodson Television Production." To pay off a massive inheritance tax, Goodson's family sold the rights (except for *(Classic) Concentration*, which had been licensed from NBC) to All-American Television, which was subsequently taken over by Pearson Communications, and, in turn, was acquired by FremantleMedia which now owns the rights to the library from Mark Goodson Productions. At the close of each episode of *The Price is Right* since then, the announcer credits the show as "a FremantleMedia Production."

In 1990, Goodson received the Emmy Award "Lifetime Achievement Award for Daytime Television", which was presented to him by Betty White.

## Death

Goodson died of pancreatic cancer on December 18, 1992 in New York City. He is buried at Hillside Memorial Park in Culver City, California, where the inscription on his gravestone is designed to resemble the Goodson-Todman/Mark Goodson Productions logo.

### Commemorative speech on the death of Mark Goodson

This is a very sad time for *The Price is Right* family. We've lost Mr. Mark Goodson, the creator of our show. Mr. Goodson, a legendary figure in television, was respected throughout the industry, and we shall miss his guidance in the years to come.
- Bob Barker (1992)

### Aftermath of Mark Goodson Productions

Three years after Goodson's death, his family sold the rights to the library of shows to All American Television in order to pay off an estate tax. AATV acquired 50% of the company that year, and acquired the rest a year later. AATV was bought out by rival communications company Pearson Television in 1998, which, in turn, was acquired by RTL Group subsidiary FremantleMedia four years later (at one time, one of the company's predecessors, Fremantle International, was the distributor of Goodson-Todman game shows internationally). FremantleMedia now owns the rights to the Goodson-Todman library of game shows. While *The Price is Right* and *Family Feud* continue in production to this day, other Goodson-Todman shows have found a new life and a new audience in reruns on cable TV's Game Show Network (GSN) and Buzzr. The only omissions from the library are the 1973 and 1987 versions of *Concentration*, which were licensed from NBC.

Goodson's son Jonathan has continued with new game show concepts. He joined the company in 1973 as legal counsel, but began production work with the company's shows, including the original version of *Card Sharks*; eventually producing the 1990 version of *Match Game.* He stayed through corporate takeovers until 1998. He left to begin his own production company, **Jonathan Goodson Productions**, which produces both state lottery game shows and original game show concepts, with 2003's *Dirty Rotten Cheater* being the newest Goodson game, having already been sold internationally. Another Goodson game, *Cram*, was produced for GSN and ran for two seasons.

Goodson-Todman shows continued the Mark Goodson Productions name, logo and announcement at the end of each episode, even though the original production company no longer existed. This practice was ended in 2002 with two of the three programs still in production at the time, *To Tell the Truth* and *Family Feud*, and ultimately ended in June 2007 when *The Price Is Right* stopped using the logo with the retirement of host Bob Barker.

* The original 1976 pilot of *Double Dare* hosted by Alex Trebek (which aired on *Buzzr* as part of their "Lost and Found" week on September 9, 2015) did not incorporate elements of the logo, name or announcement. However, those elements were incorporated later on in the short-lived series until its end on CBS in 1977.
* In a few episodes of the short-lived, 1990-91 ABC Daytime revival of *Match Game*, longtime panelist Charles Nelson Reilly would sometimes wear a red sweater with *A Mark Goodson Production* logo on it (as you can see down below here for details).

* A 1994 episode of the long-running sketch comedy series *Saturday Night Live* (*SNL*) has a spoof of *Family Feud* featuring a recreation of the logo. However, its name and announcement was not said by the late Don Pardo as it was "humorously" replaced by saying: *"This has been Saturday Night Live's 300th game show parody! Congratulations, guys!"*

* *The Price Is Right* was the last surviving show that used the Mark Goodson Production name, logo, and announcement until Bob Barker retired in 2007. The first episode of the 2007–2008 season (Oct 15 2007) featured the FremantleMedia name, logo, and announcement as in *"A FremantleMedia Production!"*. All CBS press releases for the show currently refer to the show as *"a Mark Goodson Production, in association with FremantleMedia"*.
* The short-lived 1998-1999 revival of *Match Game* used the Mark Goodson Productions name and logo, but used an alternate announcement: *"This has been a Mark Goodson Television Production for..."*, followed by the *Pearson Television* logo.
* On the first three seasons (1999–2002) of the current production of *Family Feud*, along with the 2000–2002 version of *To Tell the Truth*, the logo and name were used, but not the announcement.
* The short-lived 2001–2002 revival of *Card Sharks* used the *"Mark Goodson Productions"* name, logo and announcement.
* Newer versions of other Goodson-Todman properties such as *I've Got a Secret* (2000-01 & 2006), *Beat the Clock* (2002-03), *Celebrity Family Feud* (2008 & 2015) and *Million Dollar Password* (2008-09), however, did not incorporate elements of the logo, name or announcement.
* In 2006, the short-lived CBS series *Gameshow Marathon*, which featured six celebrities playing seven classic game shows for charity hosted by former Actress/Talk Show Host Ricki Lake along with Rich Fields as the announcer and Todd Newton as the Prize Delivery Host featured five classic Goodson-Todman properties such as *The Price is Right*, *Beat the Clock*, *Card Sharks*, *Match Game* and *Family Feud* along with their recreated sets from their respected original series did not incorporate elements of the logo, name or announcement.
* A 2006 episode of the long-running sketch comedy show *Saturday Night Live* (*SNL*) featured a 1970s-esque game show skit called *Charades* incorporated its own elements of the logo, name and announcement with *"This has been a Mark Goodson-Bill Todman Production!"* despite not being a real game show.

* A 2006 short-lived, six episode reality web series called *Road to Price* (which originally aired on CBS' Innertube broadband channel from September 20 until September 27, 2006) did not incorporate elements of the logo, name and announcement.
* Since 2014, the online Youtube channel called *Buzzr* featured four revivals of Goodson-Todman properties such as *Family Feud*, *Password*, *Beat the Clock* and *Body Language* did not incorporate elements of the logo, name or announcement.
* In 2014, a short-lived five episode webisode series *The Price is Right Male Model Search* (which aired at CBS.com and priceisright.com respectively) did also not incorporate elements of the logo, name or announcement.
* In 2015, during the debut of the show's 44th season of *The Price is Right* called "Decades Week", the 1970s (Sep 21 2015), 1980s (Sep 22 2015) and 1990s (Sep 23 2015) episodes used the name and announcement as in *"A Mark Goodson-Bill Todman Production"* in the '70s episode and as *"A Mark Goodson Television Production"* in both the '80s and '90s episodes respectively said by current announcer George Gray, however, its logo was absent as it still used the *FremantleMedia* logo instead.

## Reference

1. ↑ Google Books
2. ↑ Bob Barker Announces the death of Mark Goodson (1992)

## YouTube Video

Robin Leach on Mark Goodson

Mark Goodson on *CBS This Morning*