Entertainment on ITV

Following the cutbacks of banning car-branded sponsorship adverts for non sport-related programmes in July 2016, ITV decided to categorize its flagship programmes into different strands/sections - with each having its own sponsorship. The logos (shown below) were designed in-house by ITV Creative, on behalf of Red Bee Media. By 2021, all of these logos were removed and were simply replaced by the sponsorship logo itself.

## Family Entertainment (All Channels; 2016-2018)

### 1st August 2017 - August 2018

This was used for all British family entertainment shows broadcasting across all ITV Channels, such as Who Wants To Be A Millionaire?, The Chase, All-Star Family Fortunes / Mr & Mrs, I'm a Celebrity... Get Me Out of Here!, Big Star's Little Star.

*STV* variant, 2016 - 2018.From August 2018, this category is no longer being used as its programmes are now once again using their own sponsorships.

### ITV reveals sponsorship for I'm a Celebrity..... Get Me Out of Here! 2019 after Iceland supermarket revival

For the 2019 edition of I'm a Celebrity, a new sponsorship for the programme was revealed in July following Iceland's revival after the chain first went into administration back in 2013. Prior to the chain's collapse, it originally became the official sponsorship for the programme from its sixth series through to its twelfth series. When Iceland revived in 2019, they sponsored the programme from series 19 in 2019 until series 21 in 2021. In 2022 ITV had an agreement with premium biscuit brand Fox's to take over the contract to sponsor the programme from its 22nd series.

## Music Entertainment (ITV1 & ITV2; 2016-2018)

### 21st October 2017 - August 2018

This was used for all British music and talent shows on ITV1 & ITV2.

From August 2018, this category is no longer being used as its programmes will again be using their own sponsorships.

### **New dance show makes debut in November 2017 after Sir Forsyth's death**

Following the death of former 'Strictly Come Dancing' host Sir Bruce Forsyth in August 2017, it was announced that ITV would broadcast a brand new ballroom dance show which is similar to Strictly, but with husband-and-wife couples participating rather than celebrities and the world's professional dancers. "Dance Mania UK" started broadcasting on ITV1 for nine weeks starting 6.30pm, Saturday 18th November 2017 - with twelve performing couples (of which four couples will go through to the semi-final round, and then the remaining three go through to the final after one of the remaining four couples gets voted off on the semi-final), four judges: Emma Bunton, Jason Donovan, Amanda Holden & Eamonn Holmes, and two presenters: Dermot O'Leary & Kate Thornton. Also, the show is filmed live in a brand new £1m ballroom stage at ITV London headquarters - in the old studio where the 'Baby Ballroom Championships' were held back in 2007. Eamonn Holmes left the judges' panel in 2021 to host the reboot of The National Lottery's "Winning Lines" on BBC1, and was replaced by ex-Strictly judge Arlene Philips.

After the couple with the least votes gets voted off on each round of the series, the next round will be live broadcast on the following Saturday in the same manner with the remaining couples until the series reaches the final with the remaining three, when one couple with the least votes gets voted off and then, one couple with the most votes wins alongside the other couple in the 'runner-up'. The final episode of the first series was broadcast on Saturday 20th January 2018.

Repeated editions are shown on ITV2 on a Sunday afternoon at 2pm.

The USA version (which is broadcast as part of 'USA Entertainment on ITV2') started broadcasting live in a brand new $1m ballroom stage at NBC Studios in New York for nine weeks on ITV2 at 8.45pm (GMT) Sunday 19th November, following the UK live results on ITV1.

However, the 4th series of both variants of Dance Mania were postponed until May 2021 due to the COVID-19 pandemic, and again until November. From 13th November, the show began to use a larger dancefloor for distanced dancing, a virtual audience, and perspex screens are used to separate the judges from one another.

#### **Dance Mania UK cancelled after contestant collapses and dies live on-air resulting with the fifth series lasting just one episode, and "World's Got Talent" makes debut as a permanent replacement**

On the very first episode of the 5th series on Saturday 19th November 2022, the UK version of the show made the headlines when it was permanently cancelled following an unexpected sudden death of contestant Susan Park, who died mid-performance due to severe hypoxemia (a lack of oxygen in the blood) and did not realise she had the condition until she suddenly collapsed on the dancefloor while the producers were filming the performance live on-air. However, the fifth series of the USA version continued to broadcast into 2023 as it never had a single incident in its history. The UK version of the programme was later replaced with a worldwide spin-off of the Got Talent Global franchise, recorded in Paris during the Summer and featuring all of the year's winners from Britain's Got Talent & International versions of the show.

### **Dancing on Ice 2020: The Winning Couples Return**

In 2019, it was announced by ITV Studios that the sixteenth series of Dancing on Ice will be a special 15th anniversary spin-off series, known as "The Winning Couples Return". The spin-off started broadcasting live on ITV1 every Saturday night at 6.30pm for 11 weeks starting 4th January 2020, but suddenly during the last three weeks the remainders of the series were permanently cancelled, and re-runs of the winning couples' original performances from the last 15 years were shown instead.

Since its debut back in January 2005 the show had in total 3 presenters, 14 judges & 180+ couples, as well as 160+ episodes through 15 series.

## Laugh Out Loud (ITV1 & ITV2; 2016-2018)

This was used for comedy programmes broadcast on ITV1 & ITV2, such as You've Been Framed! (now starts 30mins earlier from July 2016 onwards to make room for more upcoming Saturday Night Shows), Harry Hill's TV Burp (which has also moved to a 30min earlier timeslot), Through the Keyhole, Britain Does the Funniest Things, Celebrity Juice.

From August 2018, this category is no longer being used as its programmes will again be using their own sponsorships. Pringles continued to sponsor You've Been Framed! & Harry Hill's TV Burp until 9th February 2019. As of November 2022, the following sponsorships for these shows are:

* Bakers Dog Food (You've Been Framed!)
* Pot Noodle (Harry Hill's TV Burp)
* McVitie's Biscuits (Through the Keyhole)
* Friends Reunited (Britain Does the Funniest Things; repeated)
* ID Mobile (Celebrity Juice)
* Ferrero Rocher & Raffaello (It'll Be Alright On The Night)

### You've Been Framed! in 2018

You've Been Framed! was given a refresh when its 33rd series started on 1st September 2018, which includes a new logo, graphics, and a more exciting set of titles featuring two CGI animated convertible sports cars (a pink car and a purple car) self-driving along the highway of an urban beach resort. The new logo for the programme looks similar to the logo for BBC's *Top of the Pops* introduced in the 1970s. The theme music was also changed to a slightly remixed version of the 2010-13 variant.

#### YBF! on repeat

Throughout its run since it debuted in 1990 several spin-off specials have been made exclusively for the show, which often reuse older clips that were originally seen in previous episodes of the main series. There have been approximately 100+ spin-off episodes so far (including the upcoming Halloween & Christmas episodes), and are especially common as of today.

ITV2 currently broadcasts reruns of post-2004 spin-off specials as well as the main series, while ITV1 Extra broadcasted reruns of older episodes recorded in the studio format until the channel closed in August 2020. These studio episodes are now available to watch via ITV Player, as all of ITV1 Extra's content have moved there.

Since the refresh of the programme in 2018, the titles of the more recent spin-off specials would now end with a phrase that is relevant to the subject of the category used in the episode, e.g. "You've Been Framed! Kids Special" becomes "You've Been Framed!: The Kids Are Caught On Tape!", "You've Been Framed! Top 100...." becomes "You've Been Framed!: Harry, Show Me The Top 100....!", and "You've Been Framed! Christmas Special" becomes "You've Been Framed!: Santa's Got Me On The Naughty List!"

## British Soaps (ITV1, ITV2, ITV3; 2016-2020)

Current sponsorship for Emmerdale (Yorkshire Tea). As of 5th June 2023 Yorkshire Tea also sponsors Yorkshire Dales.Current sponsorship for Coronation Street. As of 1996 Cadbury is the current sponsor, focusing exclusively on showcasing their current products, both old and new, and is the second longest-running TV sponsorship. Cadbury also sponsor Britain's Got Talent 2023.Current sponsorship for The Bill (Duck Toilet Detergent). This sponsorship was used until the programme moved to UKTV's Drama in 2020.itv.com/soaps logo with sponsorship, as seen during the pre-ITVX era.
## Documentaries (ITV1, ITV4 & ITV News Channel; 2016 - 2021)

### July 2020 - 2021

The sponsorship was changed to Scottish Widows in July 2020.

## Afternoons (ITV2; 2016 - 2021)

### ITV cancels future episodes of Jeremy Kyle Show after participant death

In May 2019, ITV reportedly announced that The Jeremy Kyle Show will be axed after the death of participant Steve Diamond, who appeared on the show about a week after the episode was recorded. ITV2 now instead airs re-runs of classic editions of the show in the same timeslot - this time with the participants' on-screen entry details being replaced with the following message: "Lines are now closed. Entry details that are being spoken are no longer valid. If you enter now, your entry will not count and you may still be charged at the national rate". The entry details are no longer visible, however they are still audible. The repeated run started with the first episode from 2005. A few years earlier ITV2 also began to show classic re-runs of Trisha, Ricki Lake, Judge Judy, Sally Jessy Raphael, The Late Show with David Letterman, The Jerry Springer Show, Oprah Winfrey & Montel Williams, then in 2021 ITV2 began to show classic re-runs of the USA version of The Jeremy Kyle Show.

## A Classical Morning (ITV3; 2016-2019)

This was ITV3's morning programme strand which broadcast repeated editions of classic and retro british daytime programmes that no longer broadcast on ITV1 (at one point, the channel was called 'ITV' at the time when some of the programmes were first broadcast), on weekday mornings from 6am-10am.

Current ITV News presenter Trevor McDonald appeared on-screen in one of the Vision Express sponsorships.

In 2019 the strand was replaced by re-runs of classic children's programmes that were originally transmitted in the 50s, 60s, 70s, 80s & 90s.

## Retro Family Entertainment (ITV3, 2016-2019)

This was used for reruns of classical gameshows that originally aired on ITV from the 1970s to the 2000s. However, this was axed in July 2019 in favour of most of the shows being rebroadcast on Challenge, meaning that the new classic children's slot would now finish 2 hours later.

## Prime Time (ITV3; 2016 - 2021)

### **Sunlife sponsorship**

Sunlife Over 50s Insurance sponsored Primetime on ITV3 from September 2014 until December 2018, although the elements of the sponsorship have remained unchanged throughout its run, unlike its commercial adverts when they had changed frequently during those four years.

### **AXA sponsorship**

On New Year's Day 2019 AXA (pronounced "axa") once again became the official sponsorship for ITV3 Primetime after a deal with Privilege Insurance to take over the contract to sponsor the strand from 1st October 2011. The original AXA sponsorship lasted from 2006 until 30th September 2011.

## CITV Preschool (CITV Channel & ITV1; 2016-2020)

CITV Preschool (previously known as "Mini CITV") was the programming strand dedicated to preschool children's programmes, which broadcast 2 hours a day on CITV Channel every weekday morning from 7am until 9am and every weekend morning from 6am until 8am. The strand was also simulcast with ITV1 on weekends.

On 15th August 2020 all preschool programming have ceased transmission on CITV Channel & ITV1 due to the launch of the CITV Preschool channel.