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EPUB & PDF Ebook Social Media Measurement and Management: Entrepreneurial Digital Analytics | EBOOK ONLINE DOWNLOAD
by Jeremy Harris Lipschultz.
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Ebook PDF Social Media Measurement and Management: Entrepreneurial Digital Analytics | EBOOK ONLINE DOWNLOAD
Hello Book lovers, If you want to download free Ebook, you are in the right place to download Ebook. Ebook Social Media Measurement and Management: Entrepreneurial Digital Analytics EBOOK ONLINE DOWNLOAD in English is available for free here, Click on the download LINK below to download Ebook Social Media Measurement and Management: Entrepreneurial Digital Analytics 2020 PDF Download in English by Jeremy Harris Lipschultz (Author).
Description:
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.A perfect primer for this developing industry, Social Media .
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