Deletion of The White Company (retailer) (2nd nomination)

Comment: That's funny because I was only thinking to myself that I find it tiring that nowadays reasons such as "but look at all the times it gets mentioned", without bothering to check if it meets the criteria for establishing notability, is trotted out at practically every company-related AfD. This is little more than another version of  only instead of listing the total, some of the links are posted instead. Articles like http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8638198/The-White-Company-bucks-trend-with-fastest-sales-growth-in-four-years.html this one from telegraph.co.uk and http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8237747/The-White-Company-sales-jump-24pc-over-Christmas.html and this one that you posted above, filled with intellectually independent gems such as "The White Company said", "the company said", "In a further change set to be announced today", "The group said", "Mrs Rucker said", "Ms Alford-Burnett said", "The group said", "The retailer said", Tpatricia Alford-Burnett, managing director, said", etc. Seriously, the criteria for establishing notability are there for a reason - one of them being to avoid relying on PRIMARY sources (whether published in reliable secondary sources or not) as sources to establish notability. You also appear to suggest that editors claim the sources are not reliable - again I believe that demonstrates a fundamental misunderstanding (on your part) on what the intention of the criteria for establishing notability says and what editors who are following those guidelines are saying. None, as far as I can tell, are saying that the sources are not reliable. What is being said is that an article based extensively on a company announcement or press release is considered to fail the criteria for establishing notability, regardless of whether it is published in a reliable secondary source with no corporate connection with the topic company. None of the references produced meet the criteria, the references fail  and/or (more often) fail . Topic therefore fails GNG and 
Stance: delete
Cited policy: Wikipedia:Arguments to avoid in deletion discussions (WP:GHITS||WP:CORPDEPTH||WP:ORGIND||WP:NCORP)