Deletion of Sterling Jewelers

Comment: Clicking on the Google Books search link at the top of the article finds loads of sources to demonstrate notability. Is it really too much to ask that deletion nominators, especially administrators, should follow |deletion policy by only nominating "#REASON|articles for which thorough attempts to find reliable sources to verify them have failed" for reasons of sourcing rather than making wild guesses as to whether sources exist
Stance: keep
Cited policy: Wikipedia:Deletion policy (WP:DEL||WP:deletion policy)