Deletion of Marketing term

Comment: I have a marketing degree, and honestly don't understand what the definition of "marketing term" means here. When I read the first sentence, I though it meant a brand name, which is also supported by the claims that it could be copyrighted (at least the logo) and trademarked. In this case, the correct term is brand name. Another alternative is, as Uncle G states, that it is a buzzword. However, buzzwords are not normally trademarked or copyrighted. Could it be slogan that is meant? Then again, brand names, buzzwords and slogans are all too short to be copyrighted (they can only be registered as trademarks). "Marketing term" could also mean something akin to greenwashing (a word used to describe marketing strategies), but that is again not copyrightable or trademarkable. Unless someone can explain what the term means, please delete it as  or even 
Stance: delete
Cited policy: Wikipedia:No original research (WP:OR||WP:HOAX)