Deletion of Ethique

Comment: The company gets heaps of media coverage. Given that I live in the city where they are located, I’ve seen a lot of coverage in ''The Press'' over the years that lifts it well clear over the  hurdle. And that’s not a local rag; it’s one of the country's largest papers. A copy edit can deal with promotional language
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG)