Deletion of AJOTO

Comment: Being one of the first UK-based startup firms to use Kickstarter is incidental rather than a substantial claim of notability. My searches showed little other than a short lifestyle piece on the Telegraph website (http://www.telegraph.co.uk/men/fashion-and-style/10702474/Ajoto-the-last-pen-you-will-ever-need.html "Ajoto: the last pen you will ever need" 25 March 2014). Neither that nor the given references and links seems sufficient to demonstrate |lasting notability for an encyclopaedia
Stance: delete
Cited policy: Wikipedia:Notability (:WP:CORPDEPTH)