Deletion of Ultimate Kricket Challenge

Comment: A google search for {{tq|site:espncricinfo.com "Ultimate Kricket Challenge"}}, where I'd expect to find coverage of any major cricketing event, finds a passing mention in 1 (one) article. Rest of coverage seems to be promotional / listings. This should probably be assessed against  as well as / instead of 
Stance: delete
Cited policy: Wikipedia:Notability (WP:NTV||WP:CRIN)