Deletion of Performance-based advertising

Comment: per . I'm sure this terminology has been used inconsistently by a few people in the industry. But that's not what Wikipedia is for. Wikipedia articles are about objective phenomena that people widely agree what they are. This is an essay at best. No third party sources exist to really establish this as a separate phenomenon. It would be ok with me if someone could redirect this to an advertising-related article with a section on this type of thing
Stance: delete
Cited policy: Wikipedia:Wikipedia is not a dictionary (WP:NEOLOGISM)

Comment: appears to be a notable concept. The external links section alone has numerous reliable sources&mdash;valid academic papers published by faculty at major universities that discuss this concept as being significant to the online advertising industry. The nominator should read  and , which are considered invalid reasons for deletion
Stance: keep
Cited policy: Wikipedia:Arguments to avoid in deletion discussions (WP:NOEFFORT||WP:NOTCLEANUP)