Social Cognitive Theory Observational Learning Determinants
First, the observer must pay attention to events that are modeled. In order for an individual to learn anything, he or she must pay attention to the characteristics of the modeled behavior. Attention is determined by a variety of variables. People must be able to remember the activities of the modeled behavior at one time or another. The information retained can be in the form of mental images or verbal descriptions. Bandura notes that once information is stored, information about the modeled behavior can be retrieved, rehearsed, and strengthened some time after the learning has occurred. Behavior production refers to performing what was observed from the model. The individual observing the model should be able to physically and intellectually reproduce the action of the model.