Isiteshi O yisiteshi somculo esisekelwe eNingizimu Afrika esiqale ukudlulisa ngo-1997.Umqondo wayo omkhulu ngumculo wase-Afrika e- Afrika nakwamanye amazwe. Isiteshi O sitholakala nge- DStv, isevisi ekhokhelwa nge-satellite pay kumakhaya akwele-Afrika.Isiteshi sisakaza amavidiyo omculo ahlukahlukene. Iphinde ibe nomcimbi waminyaka yonke wamaChannel O Music Video Awards, lapho abaculi baklonyeliswa ngeqhaza labo elihle emculweni. Isiteshi O, kule minyaka edlule, besilahlekelwa isithunzi esikhulu ngenxa yokuvulwa kakhulu kweMTV Base Africa, Trace Urban neTrace Africa.Isiteshi besilokhu sizama izindlela eziningi zokuthola ukuthandwa kufaka phakathi indlela ethandwa kakhulu yokwakha okuphakelayo kwaseNingizimu Afrika kanye ne-Rest of Africa feed (iMTV Base neTrace nabo bakwamukele lokhu) Kuphela Lolu hlu lwadlalwayo lubuka amavidiyo omculo anikezelwe kumculi othile noma uhlobo oluthile. Amaqiniso Kuphela Ifana ne-kuphela, lolu hlu lwadlalwayo lunikeza imininingwane ngomculi othile noma uhlobo oluthile. Lokhu kubandakanya imininingwane yangemuva yomculi, igama labo langempela eliphikisana negama labo lesiteji, lapho bakhulela khona, lapho bangena embonini yezokungcebeleka, njll. Crispy okusha UCrispy Fresh udlala amavidiyo omculo asanda kukhishwa esontweni. O-House Uhlu lwadlalwayo kuphela lwamavidiyo omculo ohlobo lwendlu, kufaka phakathi iklabhu nomdanso.