I-eBella kwakuyisiteshi sethelevishini saseNingizimu Afrika sedijithali esenziwe futhi esasiphethwe yi-e.tv 's eMedia Investment ye- Openview ne- DStv. Ngemuva kokuthi iMedia Investments nePlatco Digital bethule ngempumelelo ipulatifomu yayo ye-OpenView, banquma ukukhulisa imindeni yabo yeziteshi.Njengoba i-eExtra idume kakhulu kuma-telenovelas asakazwayo anjengeSanta Diabla, abakwa-e.tv banqume ukungena kakhulu emidlalweni nakuchungechunge lwamazwe omhlaba. Ukwethulwa kwalokhu kungenxa yesiteshi esisha sokuqukethwe ku-DStv esibizwa ngeMoja Love, esethulwe ngomhlaka 14 kuFebhuwari 2015.Isiteshi besigxile kubathandi nabathandi bobudlelwano, okuyi-e.tv edale i-eBella ukuba ibe yisiteshi esithandwa ngabesifazane. I-eBella inqanyulwe ekupheleni kukaMashi 2019 ngenxa yokubukwa okuphansi. Konke okuqukethwe kuhanjiswe kwa- eExtra.Ngenxa yokususwa kweStar Life,i-OVHD imemezele ukuthi maduzane lesi siteshi sizovula kabusha. I-eBella ikhombisa uchungechunge oluningi lwasekhaya nakwamanye amazwe, ama-movie, amadrama nama-telenovelas. UMeri Aashiqui Tum Se Hi Madhubala - Ek Ishq Ek Junoon Izindaba Zesembozo Kasilicious Ukuhlola Umvini Ushadile Ngezinsuku Ezi-7 Mahadi-Lobola I-Naagin (uchungechunge lwe-TV ka-2015) Amafilimu nezinkanyezi UJoia Rara Itna Karo Na Mujhe Pyaar Izingelosi Zekhekhe likaCharlie INirmala's Spice World Intombazane egama linguFeriha Uthando Lwemali Emnyama I-Instaglamour UBin Kuch Kahe USanta Diabla Imbali yeCaribbean La impostora I-Tierra de reyes Uhlu Lwe-A Imfashini Phambili Igama lami nginguSarah Princess (uchungechunge lwe-TV)