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Book Synopsis : This book provides "how to" advice and a series of pragmatic methodologies (with accompanying hands-on exercises) for helping organizations leverage big data analytics to power, or re-wire, their value chains. Organizations struggle identifying where and how to leverage these new structured and unstructured data sources and new big data technology innovations to delivery business value. Consequently, many organizations default to taking a technology-led approach to their big data strategies.Leading companies find ways to leverage data - especially new sources of data - to tease out new insights about their customers, products, operations, competitors and markets. And these organizations leverage these insights to improve their customer experiences, create new, more compelling products and create new sources of competitive differentiation.Providing pragmatic advice to help organizations identify specific areas of the business where and how big data can power or rewire their value .
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