"
EPUB & PDF Ebook Cross-Media Promotion | EBOOK ONLINE DOWNLOAD
by Jonathan Hardy.
<img style="display: block; height: 450px; margin-left: auto; margin-right: auto; width: 350px;" src="https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1358744741l/9662029.jpg\" alt="EBOOK Cross-Media Promotion" />
- Download Link : <a href="https://best.worldbooklibrary.com/?book=1433101378\">DOWNLOAD Cross-Media Promotion
- Read More : <a href="https://best.worldbooklibrary.com/?book=1433101378\">READ Cross-Media Promotion
Ebook PDF Cross-Media Promotion | EBOOK ONLINE DOWNLOAD
Hello Book lovers, If you want to download free Ebook, you are in the right place to download Ebook. Ebook Cross-Media Promotion EBOOK ONLINE DOWNLOAD in English is available for free here, Click on the download LINK below to download Ebook Cross-Media Promotion 2020 PDF Download in English by Jonathan Hardy (Author).
Description:
<span style="0font-family: Comic;">"Cross-Media Promotion" is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the .
<span style="0font-family: Comic;">Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
<span style="0font-family: Comic;">Supporting : PC, Android, Apple, Ipad, Iphone, etc.
<span style="0font-family: Comic;">================ #PAIJO1 ================
"