(ख) मानसिक गुण: एक विक्रयकर्त्ता में सजगता, सतर्कता, कल्पनाशीलता, दूरदर्शिता, सहानुभूति, आदि गुण होने चाहिए।
(b) Mental Qualities : A salesperson must have the quality of alertness, imagination, foresightedness, empathy etc He should have the ability to read the customer's mind and behave accordingly.