data/triggers.py

"""
Psychological Triggers - Core emotional drivers that make ads convert.
"""

from typing import Dict, Any, List, Optional
import random

PSYCHOLOGICAL_TRIGGERS: Dict[str, Dict[str, Any]] = {
    "fear": {
        "name": "Fear / Loss Aversion",
        "description": "Fear of losing what you have or missing out on protection",
        "copy_angles": ["Don't risk losing your home", "Protect what matters most", "Before disaster strikes"],
        "visual_cues": ["warning signs", "protection imagery", "security elements"],
        "color_palette": "warning",
        "best_for": ["insurance", "security", "protection services"],
    },
    "greed": {
        "name": "Greed / Savings",
        "description": "Desire to save money, get more value, maximize gain",
        "copy_angles": ["Save $500+ per year", "Get more for less", "Maximize your savings"],
        "visual_cues": ["money imagery", "savings charts", "discount badges"],
        "color_palette": "savings",
        "best_for": ["financial products", "deals", "discounts"],
    },
    "fomo": {
        "name": "FOMO (Fear of Missing Out)",
        "description": "Anxiety about missing a limited opportunity",
        "copy_angles": ["Limited time offer", "Only 50 spots left", "Offer expires soon"],
        "visual_cues": ["countdown timers", "urgency badges", "scarcity indicators"],
        "color_palette": "urgency",
        "best_for": ["sales", "launches", "limited offers"],
    },
    "authority": {
        "name": "Authority / Expertise",
        "description": "Trust in experts, credentials, and established institutions",
        "copy_angles": ["Doctor recommended", "Expert approved", "Industry leading"],
        "visual_cues": ["credentials", "certifications", "professional imagery"],
        "color_palette": "trust",
        "best_for": ["health", "professional services", "premium products"],
    },
    "social_proof": {
        "name": "Social Proof",
        "description": "Following what others are doing, trust in numbers",
        "copy_angles": ["Join 50,000+ customers", "5-star rated", "Most popular choice"],
        "visual_cues": ["star ratings", "customer counts", "testimonials"],
        "color_palette": "trust",
        "best_for": ["consumer products", "services", "subscriptions"],
    },
    "curiosity": {
        "name": "Curiosity",
        "description": "Desire to learn, discover, and fill knowledge gaps",
        "copy_angles": ["The secret they don't want you to know", "Discover how", "What they won't tell you"],
        "visual_cues": ["mystery elements", "reveal moments", "hidden information"],
        "color_palette": "premium",
        "best_for": ["educational content", "reveals", "discoveries"],
    },
    "belonging": {
        "name": "Belonging / Community",
        "description": "Desire to be part of a group, tribe, or community",
        "copy_angles": ["Join the community", "Be part of something", "Welcome to the family"],
        "visual_cues": ["group imagery", "community symbols", "togetherness"],
        "color_palette": "calm",
        "best_for": ["memberships", "communities", "brands"],
    },
    "transformation": {
        "name": "Transformation",
        "description": "Desire for change, improvement, and becoming better",
        "copy_angles": ["Transform your life", "Become the best version", "Change everything"],
        "visual_cues": ["before/after", "progression imagery", "improvement indicators"],
        "color_palette": "energy",
        "best_for": ["fitness", "personal development", "lifestyle"],
    },
    "relief": {
        "name": "Relief / Pain Relief",
        "description": "Escaping pain, stress, or uncomfortable situations",
        "copy_angles": ["End the stress", "Finally get relief", "Stop the pain"],
        "visual_cues": ["relaxation imagery", "relief moments", "calm scenes"],
        "color_palette": "calm",
        "best_for": ["health", "stress relief", "solutions"],
    },
    "pride": {
        "name": "Pride / Self-Worth",
        "description": "Feeling good about oneself, achievements, and status",
        "copy_angles": ["You deserve the best", "Treat yourself", "You've earned it"],
        "visual_cues": ["success imagery", "achievement symbols", "premium elements"],
        "color_palette": "premium",
        "best_for": ["luxury", "premium products", "self-care"],
    },
    "urgency": {
        "name": "Urgency / Time Pressure",
        "description": "Need to act quickly before time runs out",
        "copy_angles": ["Act now", "Today only", "Time is running out"],
        "visual_cues": ["clocks", "timers", "urgent badges"],
        "color_palette": "urgency",
        "best_for": ["sales", "deadlines", "limited offers"],
    },
    "exclusivity": {
        "name": "Exclusivity",
        "description": "Desire for special access, VIP treatment, insider status",
        "copy_angles": ["Exclusive offer", "VIP access", "By invitation only"],
        "visual_cues": ["VIP badges", "exclusive tags", "premium styling"],
        "color_palette": "premium",
        "best_for": ["premium products", "memberships", "exclusive deals"],
    },
}

# Trigger combinations that work well together
TRIGGER_COMBINATIONS: List[Dict[str, Any]] = [
    {"primary": "fear", "secondary": "urgency", "name": "Fear + Urgency", "description": "Creates immediate action through fear of loss"},
    {"primary": "greed", "secondary": "fomo", "name": "Savings + FOMO", "description": "Limited-time savings opportunity"},
    {"primary": "social_proof", "secondary": "authority", "name": "Proof + Authority", "description": "Expert-backed with customer validation"},
    {"primary": "transformation", "secondary": "curiosity", "name": "Transform + Curiosity", "description": "Discover the secret to transformation"},
    {"primary": "relief", "secondary": "social_proof", "name": "Relief + Proof", "description": "Join thousands who found relief"},
    {"primary": "exclusivity", "secondary": "urgency", "name": "Exclusive + Urgent", "description": "Limited VIP opportunity"},
]

def get_all_triggers() -> Dict[str, Dict[str, Any]]:
    return PSYCHOLOGICAL_TRIGGERS

def get_trigger(key: str) -> Optional[Dict[str, Any]]:
    return PSYCHOLOGICAL_TRIGGERS.get(key)

def get_random_trigger() -> Dict[str, Any]:
    key = random.choice(list(PSYCHOLOGICAL_TRIGGERS.keys()))
    return {"key": key, **PSYCHOLOGICAL_TRIGGERS[key]}

def get_trigger_combination() -> Dict[str, Any]:
    return random.choice(TRIGGER_COMBINATIONS)

def get_triggers_for_niche(niche: str) -> List[Dict[str, Any]]:
    niche_lower = niche.lower().replace(" ", "_").replace("-", "_")
    niche_triggers = {
        "home_insurance": ["fear", "greed", "social_proof", "authority", "relief"],
        "glp1": ["transformation", "pride", "social_proof", "authority", "relief"],
        "auto_insurance": ["fear", "greed", "social_proof", "authority", "relief"],
    }
    trigger_keys = niche_triggers.get(niche_lower, list(PSYCHOLOGICAL_TRIGGERS.keys())[:5])
    return [{"key": k, **PSYCHOLOGICAL_TRIGGERS[k]} for k in trigger_keys if k in PSYCHOLOGICAL_TRIGGERS]

def get_copy_angles_for_trigger(trigger_key: str) -> List[str]:
    trigger = get_trigger(trigger_key)
    return trigger.get("copy_angles", []) if trigger else []