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<title>品牌声誉监控与分析</title> |
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.word-cloud { |
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.heatmap { |
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display: grid; |
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grid-template-columns: repeat(auto-fill, minmax(100px, 1fr)); |
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gap: 8px; |
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padding: 15px; |
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} |
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position: relative; |
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height: 100%; |
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width: 100%; |
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</head> |
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<body class="bg-gray-50 font-sans"> |
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<nav class="bg-white shadow-sm py-4 px-6 flex flex-wrap items-center justify-between"> |
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<div class="flex items-center"> |
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<i class="fas fa-apple-alt text-blue-600 text-2xl mr-3"></i> |
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<h1 class="text-xl font-bold text-gray-800">品牌声誉监控与分析</h1> |
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</div> |
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<div class="flex items-center space-x-4 mt-2 md:mt-0"> |
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<div class="flex items-center"> |
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<label class="text-sm text-gray-600 mr-2">品牌:</label> |
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<select class="border rounded-md px-3 py-1 text-sm focus:outline-none focus:ring-2 focus:ring-blue-500"> |
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<option>烟台红富士</option> |
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<option>渭南秦冠</option> |
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<option>洛川苹果</option> |
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<option>阿克苏冰糖心</option> |
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</select> |
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</div> |
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<div class="flex items-center"> |
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<label class="text-sm text-gray-600 mr-2">时间:</label> |
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<select class="border rounded-md px-3 py-1 text-sm focus:outline-none focus:ring-2 focus:ring-blue-500"> |
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<option>本周</option> |
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<option>本月</option> |
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<option>本季度</option> |
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</select> |
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</div> |
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<button class="bg-blue-600 hover:bg-blue-700 text-white px-4 py-1 rounded-md text-sm"> |
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<i class="fas fa-sync-alt mr-1"></i> 刷新 |
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</button> |
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</div> |
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</nav> |
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<div class="container mx-auto px-4 py-6"> |
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<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6 mb-8"> |
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<div class="bg-white rounded-lg shadow-md p-6 border-l-4 border-blue-500"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-gray-500 text-sm">品牌声誉指数 (BRI)</p> |
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<h2 class="text-2xl font-bold text-gray-800 mt-1">86.5</h2> |
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<p class="text-green-500 text-sm mt-2 flex items-center"> |
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<i class="fas fa-arrow-up mr-1"></i> 2.3% 较上周 |
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</p> |
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</div> |
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<div class="bg-blue-100 p-3 rounded-full"> |
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<i class="fas fa-chart-line text-blue-600 text-xl"></i> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6 border-l-4 border-green-500"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-gray-500 text-sm">负面评论占比</p> |
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<h2 class="text-2xl font-bold text-gray-800 mt-1">12.7%</h2> |
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<p class="text-red-500 text-sm mt-2 flex items-center"> |
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<i class="fas fa-arrow-up mr-1"></i> 1.5% 较上周 |
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</p> |
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</div> |
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<div class="bg-green-100 p-3 rounded-full"> |
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<i class="fas fa-exclamation-triangle text-green-600 text-xl"></i> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6 border-l-4 border-purple-500"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-gray-500 text-sm">本周新增评论量</p> |
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<h2 class="text-2xl font-bold text-gray-800 mt-1">1,284</h2> |
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<p class="text-green-500 text-sm mt-2 flex items-center"> |
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<i class="fas fa-arrow-up mr-1"></i> 18% 较上周 |
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</p> |
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</div> |
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<div class="bg-purple-100 p-3 rounded-full"> |
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<i class="fas fa-comments text-purple-600 text-xl"></i> |
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</div> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6 border-l-4 border-yellow-500"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-gray-500 text-sm">舆情预警次数</p> |
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<h2 class="text-2xl font-bold text-gray-800 mt-1">3</h2> |
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<p class="text-gray-500 text-sm mt-2">较上周减少 1 次</p> |
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</div> |
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<div class="bg-yellow-100 p-3 rounded-full"> |
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<i class="fas fa-bell text-yellow-600 text-xl"></i> |
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</div> |
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</div> |
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</div> |
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<div class="grid grid-cols-1 lg:grid-cols-2 gap-6 mb-8"> |
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<div class="bg-white rounded-lg shadow-md p-6"> |
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<h3 class="text-lg font-semibold text-gray-800 mb-4 flex items-center"> |
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<i class="fas fa-chart-area text-blue-500 mr-2"></i> 品牌声誉趋势图 (近30天) |
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</h3> |
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<div class="chart-container"> |
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<canvas id="trendChart"></canvas> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6"> |
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<h3 class="text-lg font-semibold text-gray-800 mb-4 flex items-center"> |
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<i class="fas fa-fire text-orange-500 mr-2"></i> 全网情绪热力图 |
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</h3> |
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<div class="heatmap"> |
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<div class="heatmap-item bg-red-600" style="font-size: 18px;">甜度高</div> |
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<div class="heatmap-item bg-green-600" style="font-size: 22px;">物流慢</div> |
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<div class="heatmap-item bg-blue-600" style="font-size: 16px;">包装好看</div> |
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<div class="heatmap-item bg-purple-600" style="font-size: 20px;">价格合理</div> |
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<div class="heatmap-item bg-yellow-600" style="font-size: 14px;">新鲜度</div> |
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<div class="heatmap-item bg-red-600" style="font-size: 18px;">客服响应</div> |
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<div class="heatmap-item bg-green-600" style="font-size: 16px;">促销活动</div> |
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<div class="heatmap-item bg-blue-600" style="font-size: 20px;">产地溯源</div> |
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<div class="heatmap-item bg-purple-600" style="font-size: 14px;">有机认证</div> |
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<div class="heatmap-item bg-yellow-600" style="font-size: 16px;">口感脆甜</div> |
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<div class="heatmap-item bg-red-600" style="font-size: 18px;">配送时效</div> |
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<div class="heatmap-item bg-green-600" style="font-size: 14px;">售后服务</div> |
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</div> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6 mb-8"> |
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<h3 class="text-lg font-semibold text-gray-800 mb-4 flex items-center"> |
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<i class="fas fa-newspaper text-indigo-500 mr-2"></i> 热点评论与媒体事件 |
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</h3> |
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<div class="grid grid-cols-1 md:grid-cols-2 gap-4"> |
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<div> |
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<h4 class="text-md font-medium text-gray-700 mb-3 flex items-center"> |
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<i class="fas fa-comment-dots text-blue-400 mr-2"></i> 典型用户评论 |
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</h4> |
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<div class="space-y-3"> |
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<div class="comment-card bg-blue-50 p-4 rounded-lg border-l-4 border-blue-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">京东用户 • 2023-11-15</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">这次购买的烟台红富士苹果非常新鲜,甜度适中,包装也很精美,会继续回购!</p> |
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</div> |
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<span class="bg-green-100 text-green-800 text-xs px-2 py-1 rounded-full">正面</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细评论内容:这次购买的烟台红富士苹果非常新鲜,甜度适中,包装也很精美。每个苹果都独立包装,运输过程中完全没有损坏。口感脆甜多汁,比我之前在其他平台购买的品质要好很多。价格虽然略高但物有所值,会继续回购!</p> |
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<p class="mt-2 text-xs text-gray-500">来源:京东商城 • 评分:★★★★★</p> |
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</div> |
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</div> |
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<div class="comment-card bg-red-50 p-4 rounded-lg border-l-4 border-red-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">天猫用户 • 2023-11-14</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">物流太慢了,收到时有两个苹果已经碰伤,客服处理态度一般...</p> |
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</div> |
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<span class="bg-red-100 text-red-800 text-xs px-2 py-1 rounded-full">负面</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细评论内容:物流太慢了,下单后5天才收到货,收到时有两个苹果已经碰伤。联系客服后,对方只是简单道歉并表示可以补偿5元优惠券,处理态度一般。苹果本身味道还可以,但这样的购物体验让人不太愉快。希望改进物流包装和售后服务。</p> |
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<p class="mt-2 text-xs text-gray-500">来源:天猫超市 • 评分:★★☆☆☆</p> |
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</div> |
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</div> |
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<div class="comment-card bg-gray-50 p-4 rounded-lg border-l-4 border-gray-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">拼多多用户 • 2023-11-12</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">苹果大小不太均匀,但价格便宜,性价比还可以。</p> |
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</div> |
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<span class="bg-gray-100 text-gray-800 text-xs px-2 py-1 rounded-full">中性</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细评论内容:苹果大小不太均匀,有的很大有的偏小,但考虑到价格便宜,性价比还可以。甜度一般,不算特别甜但也不酸。包装比较简单,就是普通纸箱加泡沫网套。总体而言对得起这个价格,但追求高品质的可能不太适合。</p> |
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<p class="mt-2 text-xs text-gray-500">来源:拼多多 • 评分:★★★☆☆</p> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div> |
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<h4 class="text-md font-medium text-gray-700 mb-3 flex items-center"> |
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<i class="fas fa-bullhorn text-purple-400 mr-2"></i> 媒体相关新闻 |
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</h4> |
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<div class="space-y-3"> |
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<div class="comment-card bg-green-50 p-4 rounded-lg border-l-4 border-green-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">中国农业网 • 2023-11-10</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">烟台苹果产业升级:数字化溯源系统提升品牌价值</p> |
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</div> |
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<span class="bg-green-100 text-green-800 text-xs px-2 py-1 rounded-full">正面</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细内容:烟台市近日宣布全面升级苹果产业数字化溯源系统,通过区块链技术实现从果园到消费者全程可追溯。该系统已覆盖全市85%以上的苹果种植基地,消费者扫描包装上的二维码即可查看苹果的生长环境、采摘日期、检测报告等信息。这一举措显著提升了烟台苹果的品牌价值和消费者信任度。</p> |
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<p class="mt-2 text-xs text-gray-500">来源:中国农业网 • 阅读量:3.2万</p> |
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</div> |
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</div> |
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<div class="comment-card bg-red-50 p-4 rounded-lg border-l-4 border-red-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">消费日报 • 2023-11-08</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">部分电商平台苹果以次充好问题引关注</p> |
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</div> |
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<span class="bg-red-100 text-red-800 text-xs px-2 py-1 rounded-full">负面</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细内容:近期有消费者反映,部分电商平台销售的品牌苹果存在以次充好问题。记者调查发现,某些商家将普通苹果贴上知名产地标签高价出售,实际品质与宣传不符。行业协会提醒消费者购买时注意查看溯源信息和商家资质,建议选择正规渠道购买。</p> |
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<p class="mt-2 text-xs text-gray-500">来源:消费日报 • 阅读量:5.7万</p> |
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</div> |
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</div> |
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<div class="comment-card bg-gray-50 p-4 rounded-lg border-l-4 border-gray-500 cursor-pointer" onclick="toggleComment(this)"> |
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<div class="flex justify-between items-start"> |
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<div> |
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<p class="text-sm text-gray-600">农产品市场周刊 • 2023-11-05</p> |
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<p class="text-gray-800 mt-1 line-clamp-2">今年苹果产量预计增长8%,市场价格趋于平稳</p> |
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</div> |
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<span class="bg-gray-100 text-gray-800 text-xs px-2 py-1 rounded-full">中性</span> |
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</div> |
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<div class="comment-full hidden mt-2 text-sm text-gray-600"> |
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<p>详细内容:根据农业农村部最新数据,今年全国苹果产量预计达到4500万吨,同比增长8%左右。主要产区气候条件良好,未出现重大自然灾害。市场分析人士指出,随着供应量增加,苹果市场价格将趋于平稳,不同品质和品牌的苹果价格分化可能更加明显。</p> |
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<p class="mt-2 text-xs text-gray-500">来源:农产品市场周刊 • 阅读量:1.8万</p> |
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</div> |
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</div> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div class="bg-white rounded-lg shadow-md p-6"> |
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<h3 class="text-lg font-semibold text-gray-800 mb-4 flex items-center"> |
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<i class="fas fa-robot text-teal-500 mr-2"></i> AI策略建议 |
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</h3> |
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<div class="grid grid-cols-1 md:grid-cols-3 gap-4 mb-6"> |
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<div class="bg-teal-50 p-4 rounded-lg border border-teal-200"> |
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<div class="flex items-start"> |
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<div class="bg-teal-100 p-2 rounded-full mr-3"> |
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<i class="fas fa-headset text-teal-600"></i> |
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</div> |
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<div> |
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<h4 class="font-medium text-gray-800">售后服务优化</h4> |
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<p class="text-sm text-gray-600 mt-1">基于12%的负面评论与物流和客服相关,建议强化售后服务保障文案,在商品页面突出显示售后承诺。</p> |
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</div> |
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</div> |
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<div class="flex justify-end mt-3"> |
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<button class="text-xs bg-teal-600 hover:bg-teal-700 text-white px-3 py-1 rounded-md"> |
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<i class="fas fa-download mr-1"></i> 导出方案 |
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</button> |
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</div> |
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</div> |
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<div class="bg-blue-50 p-4 rounded-lg border border-blue-200"> |
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<div class="flex items-start"> |
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<div class="bg-blue-100 p-2 rounded-full mr-3"> |
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<i class="fas fa-video text-blue-600"></i> |
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</div> |
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<div> |
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<h4 class="font-medium text-gray-800">内容营销建议</h4> |
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<p class="text-sm text-gray-600 mt-1">"包装好看"关键词热度上升23%,建议制作新品包装展示视频,重点投放小红书和抖音平台。</p> |
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</div> |
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</div> |
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<div class="flex justify-end mt-3"> |
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<button class="text-xs bg-blue-600 hover:bg-blue-700 text-white px-3 py-1 rounded-md"> |
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<i class="fas fa-download mr-1"></i> 导出方案 |
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</button> |
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</div> |
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</div> |
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<div class="bg-purple-50 p-4 rounded-lg border border-purple-200"> |
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<div class="flex items-start"> |
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<div class="bg-purple-100 p-2 rounded-full mr-3"> |
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<i class="fas fa-truck text-purple-600"></i> |
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</div> |
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<div> |
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<h4 class="font-medium text-gray-800">物流改进方案</h4> |
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<p class="text-sm text-gray-600 mt-1">针对物流投诉增加问题,建议与顺丰合作试点"苹果专送"服务,并在详情页展示物流保障措施。</p> |
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</div> |
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</div> |
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<div class="flex justify-end mt-3"> |
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<button class="text-xs bg-purple-600 hover:bg-purple-700 text-white px-3 py-1 rounded-md"> |
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<i class="fas fa-download mr-1"></i> 导出方案 |
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</button> |
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</div> |
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</div> |
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</div> |
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<div class="flex justify-center"> |
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<button class="bg-teal-600 hover:bg-tele-700 text-white px-6 py-2 rounded-md flex items-center"> |
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<i class="fas fa-file-pdf mr-2"></i> 一键导出全部建议 (PDF) |
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</button> |
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</div> |
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</div> |
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</div> |
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<script> |
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const trendCtx = document.getElementById('trendChart').getContext('2d'); |
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const trendChart = new Chart(trendCtx, { |
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type: 'line', |
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data: { |
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labels: Array.from({length: 30}, (_, i) => `${i+1}日`), |
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datasets: [{ |
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label: '品牌声誉指数', |
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data: [82, 83, 84, 83, 85, 86, 85, 84, 85, 86, 87, 86, 85, 84, 85, 86, 87, 88, 87, 86, 85, 86, 87, 88, 87, 86, 85, 86, 87, 86.5], |
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borderColor: '#3B82F6', |
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backgroundColor: 'rgba(59, 130, 246, 0.1)', |
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tension: 0.3, |
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fill: true, |
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pointRadius: 3, |
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pointHoverRadius: 5 |
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}] |
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}, |
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options: { |
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responsive: true, |
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plugins: { |
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legend: { |
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display: false |
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}, |
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tooltip: { |
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mode: 'index', |
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intersect: false |
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} |
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}, |
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scales: { |
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y: { |
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beginAtZero: false, |
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min: 80, |
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max: 90, |
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ticks: { |
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stepSize: 2 |
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} |
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} |
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}, |
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interaction: { |
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mode: 'nearest', |
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axis: 'x', |
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intersect: false |
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} |
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} |
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}); |
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function toggleComment(element) { |
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const fullText = element.querySelector('.comment-full'); |
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fullText.classList.toggle('hidden'); |
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} |
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document.querySelector('button').addEventListener('click', function() { |
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this.innerHTML = '<i class="fas fa-spinner fa-spin mr-1"></i> 加载中...'; |
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this.disabled = true; |
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setTimeout(() => { |
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trendChart.data.datasets[0].data = trendChart.data.datasets[0].data.map(val => val + (Math.random() - 0.5)); |
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trendChart.update(); |
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this.innerHTML = '<i class="fas fa-sync-alt mr-1"></i> 刷新'; |
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this.disabled = false; |
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alert('数据已更新!'); |
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}, 1500); |
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}); |
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</script> |
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<p style="border-radius: 8px; text-align: center; font-size: 12px; color: #fff; margin-top: 16px;position: fixed; left: 8px; bottom: 8px; z-index: 10; background: rgba(0, 0, 0, 0.8); padding: 4px 8px;">Made with <img src="https://enzostvs-deepsite.hf.space/logo.svg" alt="DeepSite Logo" style="width: 16px; height: 16px; vertical-align: middle;display:inline-block;margin-right:3px;filter:brightness(0) invert(1);"><a href="https://enzostvs-deepsite.hf.space" style="color: #fff;text-decoration: underline;" target="_blank" >DeepSite</a> - 🧬 <a href="https://enzostvs-deepsite.hf.space?remix=maomaobj/apple4" style="color: #fff;text-decoration: underline;" target="_blank" >Remix</a></p></body> |
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</html> |