renaming mcmc_dashboard file to app

app.py

@@ -0,0 +1,128 @@
+import streamlit as st
+from PIL import Image
+from marginal_cpc_calculator import *
+
+st.set_page_config(
+    page_title="mCPC dashboard",
+    page_icon="socks",
+    layout="wide",
+    initial_sidebar_state="auto",
+)
+
+# dataframe operations first time
+def impute_sub_channel(campaign):
+    if any([x in campaign for x in ['| Prospecting','| CPA','| Traffic','| CRM','Lead acquisition']]):
+        return 'TRAFFIC_DRIVING'
+    elif any([x in campaign for x in ['| Conversion','| Advantage+','| ASC+','Sales |','-Conversions']]):
+        return 'CONVERSION'
+    elif any([x in campaign for x in ['| Brand Awareness','| Reach']]):
+        return 'REACH'
+    else:
+        return 'OTHER'
+df = pd.read_csv('meta_daily_ads_level_data/meta_ad_day_level_raw_data.csv.gz',compression='gzip',parse_dates=['Date'])
+df.rename(columns={'Ad Set Name':'ad_set_name', 'Campaign Name':'campaign', 'Country':'country',
+                   'Date':'date', 'Amount Spent (SEK)':'cost', 'Clicks (all)':'clicks','Impressions':'impressions',
+                   'Purchases Conversion Value (SEK)':'platform_revenue','Ad Set Name':'ad_name',},inplace=True)
+df.set_index('date',inplace=True) 
+df['cpc']=df['cost']/df['clicks']
+df['platform']='meta'
+df['sub_channel']=df.campaign.apply(impute_sub_channel)
+
+# dashboard operations
+def add_logo(logo_path, width, height):
+    """Read and return a resized logo"""
+    logo = Image.open(logo_path)
+    modified_logo = logo.resize((width, height))
+    return modified_logo
+
+def get_date(input_min_date_month,input_min_date_year,input_max_date_month,input_max_date_year):
+    month_converter = {'Jun':'06','Jul':'07','Aug':'08','Sep':'09',
+                       'Oct':'10','Nov':'11','Dec':'12','Jan':'01','Feb':'02',
+                       'Mar':'03','Apr':'04','May':'05'}
+    min_date = input_min_date_year+'-'+month_converter[input_min_date_month]+'-01'
+    max_date = input_max_date_year+'-'+month_converter[input_max_date_month]+'-01'
+    return min_date,max_date
+
+my_logo = add_logo(logo_path="hs_logo.png", width=180, height=60)
+st.sidebar.image(my_logo)
+
+st.title("mCPC & ad spend insights ✨")
+
+# INLCUDE SECTION FOR INPUTS AND BUTTON TO GENERATE INSIGHTS
+with st.sidebar:
+    st.write("Enter  selections for mCPC spend profile")
+    input_country = st.selectbox('Country:',
+                                ('','DE', 'US', 'UK','NL','SE','AU','CH','FR','BE'))
+    input_platform = st.selectbox('Platform:',
+                                ('','meta'))
+    input_sub_channel = st.selectbox('Tactic / Sub channel:',
+                                ('','CONVERSION','TRAFFIC_DRIVING','REACH'))
+    col1, col2 = st.columns(2)
+    with col1:
+        input_min_date_month = st.selectbox('From Month:',
+                                ('','Jun','Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May'))
+    with col2:
+        input_min_date_year = st.selectbox('From Year:',
+                                ('','2022','2023'))
+    col3, col4 = st.columns(2)
+    with col3:
+        input_max_date_month = st.selectbox('To Month:',
+                                ('','Jun','Jul','Aug','Sep','Oct','Nov','Dec','Jan','Feb','Mar','Apr','May'))
+    with col4:
+        input_max_date_year = st.selectbox('To Year:',
+                                ('','2022','2023'))   
+    start = st.button("Generate mCPC curves", type='primary') 
+    text_error_value = ''
+    if start:
+        for var,varname in [(input_country,'Country'),
+                    (input_platform,'Platform'),
+                    (input_min_date_month,'From Date'),
+                    (input_min_date_year,'From Date'),
+                    (input_max_date_month,'To Date'),
+                    (input_max_date_year,'To Date')]:
+            if var=='':
+                text_error_value = f'{varname} cant be empty'
+                st.error(text_error_value)
+                break    
+
+# CHECKS TO ENSURE INPUTS ARE CLEAN BEFORE CALLING FUNCTIONS
+if start:
+    if text_error_value=='':
+        min_date, max_date = get_date(input_min_date_month,
+                                      input_min_date_year,
+                                      input_max_date_month,
+                                      input_max_date_year)
+        st.markdown("""---""")
+        mid, mad = get_comparison_dates(min_date,max_date,period='previous_period')
+        st.subheader(f"Calculating for dates between {mid} & {mad}")
+        fig,output_msg = calculate_max_spend(df,mid,mad,
+                                            revenue_or_ebitda='revenue',
+                                            country=input_country,
+                                            platform=input_platform,
+                                            sub_channel=input_sub_channel,
+                                            pprint=True)
+        st.write(fig)
+        for l in output_msg:
+            st.write(l)
+        st.markdown("""---""")
+        mid, mad = get_comparison_dates(min_date,max_date,period='LY')
+        st.subheader(f"Calculating for dates between {mid} & {mad}")
+        fig,output_msg = calculate_max_spend(df,mid,mad,
+                                            revenue_or_ebitda='revenue',
+                                            country=input_country,
+                                            platform=input_platform,
+                                            sub_channel=input_sub_channel,
+                                            pprint=True)
+        st.write(fig)
+        for l in output_msg:
+            st.write(l)
+
+    else:
+        st.write(f'Text error value is {text_error_value}')
+# DISPLAY INSIGHTS FOR PREVIOUS PERIOD AND LAST YEAR
+# TEST FUNCTIONALITY OF APP
+# DEPLOY TO HUGGINGFACE
+# INCORPORATE GOOGLE
+# INCORPORATE TIKTOK
+
+st.markdown("<br><hr><center>Made with ❤️ for Happy Socks by <a href='mailto:vivekbharadwaj.ca@gmail.com?subject=mCPC dashboard queries&body=Please specify the issue you are facing with the dashboard.'><strong>Vivek</strong></a> ✨</center><hr>", unsafe_allow_html=True)