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-## Overview
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-### Backgroud
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-Currently Nissan uses a survey to measure opinion/brand preference, brand awareness, and attribute association for automotive brands and models.
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-**Attributes currently being tracked in survey**
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-- **Functional Attributes:** Dependable, Lasts long, Value for money, Quality fit and finish, Attractive styling, Safe, Retains resale value, Driver comfort, Fun to drive, Advanced features, Responsive handling, Prestigious, Dealerships, Fuel efficient, Quick acceleration, Environmentally friendly, Affordable
-- **Personal Attributes:** Trusted, Leader, Responsible, Confident, Innovative, Exciting, Practical, Adventurous, Passionate, Distinctive, Youthful, Aggressive
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-We use Transformer Model combing actual customer and expert commentary online to determine natural conversations about how automotive brands and models are being talked about instead of using the traditional attributes survey takers are pushed through to. 
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-### Problem
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-Understand organically the conversations around the Nissan Rogue and competitors as a first use case. What attributes are naturally associated with which models, both outside of and including the existing attributes we track? And what is preference/opinion of each model in comparison to one another.